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Dignity

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FY2022 Annual Report · Dignity
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Driven by principles
Delivering on our strategy
Dignity plc Annual Report and Accounts 2022

Who we are
Dignity plc is one of the UK’s largest national 
providers of end-of-life services and funeral 
plans, with a national network of 725 funeral 
branches, 46 crematoria and 28 cemeteries.
Our customers are at the heart of what we do 
and we help them to say goodbye, to remember 
and to celebrate the life of those lost. We listen, 
understand their wishes and offer enhanced 
choice and value for money to meet and 
exceed their expectations.
It is through the ongoing dedication of our 
people, our commitment to responsible 
business practice and making a meaningful 
contribution to society that we will ensure 
we fulfil both our purpose and potential.
Strategic Report
Our purpose, vision and principles
02
Our business at a glance
04
Our investment case 
06
Chairman’s statement
08
Chief Executive Officer’s review
10
Our business model
16
Our strategy at a glance
18
Strategy in action
20
Stakeholder engagement
26
Standards, regulations and compliance 28
Environmental, Social and Governance
32
Principal risks and uncertainties
47
Viability statement
54
Non-financial information statement
56
Key performance indicators
58
Financial review
63
Divisional performance
69
Governance
Governance at a glance 
76
Chairman’s introduction to governance 77
Board of Directors 
82
Board structure 
83
Board responsibilities, composition 
and approach to diversity 
84
Board activities, effectiveness 
and evaluation 
86
Stakeholder engagement 
90
Nomination Committee report
92
Audit Committee report
94
Risk Committee report
98
Report on Directors’ remuneration
100
Directors’ report
116
Financial Statements
Group Accounts
Independent Auditor’s report 
120
Consolidated income statement 
128
Consolidated statement of 
comprehensive income 
128
Consolidated balance sheet 
129
Consolidated statement of changes 
in equity 
131
Consolidated statement of cash flows  132
Notes to the financial statements 
133
Company Accounts
Dignity plc Company balance sheet 
182
Dignity plc Company statement 
of changes in equity
183
Notes to the Dignity plc 
financial statements 
184
Other Information
Financial record
190
Alternative performance measures
192
Shareholder information 
198
Contact details and advisers
199
Financial calendar
200
Dignity plc Annual Report and Accounts 2022
Contents and introduction

“Dignity’s vision 
is to be the most 
trusted, respected 
and valued end‑of‑life 
service provider 
in the UK.”
Dignity plc Annual Report and Accounts 2022
1
Strategic Report
Governance
Financial Statements
Other Information

Dignity is a federation of local 
businesses, bound together 
by common principles and 
standards of caring 
and professionalism.
At the heart of our organisation 
is a core purpose to help people 
say goodbye, to remember and 
to celebrate the life of loved 
ones they have lost.
We help people to plan ahead 
for their own funeral with a 
market-leading product that 
offers flexibility and choice so 
that their wishes are clearly 
articulated, giving them peace 
of mind.
The way that people mourn 
is changing, as is the type of 
funeral they want to pay tribute 
to their lives. Our new strategy 
helps us to better serve the 
changing needs of the bereaved 
and provide support to a greater 
number of people.
Our purpose
To be a trusted specialist and compassionate friend, 
helping families to say goodbye and celebrate those 
they have lost.
Our vision
To be the most trusted end-of-life service provider, 
and the most inspirational and rewarding employer 
for those who serve this goal.
We care for people who have 
died and, in equal measure, 
those they leave behind.
2
Dignity plc Annual Report and Accounts 2022
Our purpose, vision and principles

Our Guiding Principles
Our Guiding Principles are born out of an instinctive 
desire to care: for families, our people, our 
communities, our investors and the planet.
Capital
People
Society
Care
Innovation
Partners
Planet
Life
Family
Integrity
Longevity
C
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Humility
We respect our planet
We will research and adopt ever-more 
sustainable practices to become net-zero 
in our impact by 2038.
We are only as good 
as our people
We celebrate our rich diversity, 
nurturing talent and investing in our 
people to be the best they can be.
We innovate and 
we learn
We never cease to 
innovate, always 
asking “how can we 
do even better?”
We value humility
We strive to be modest 
and selfless, and put 
this at heart of our 
care for clients.
We think and act long-term
Every strategic decision we make is 
designed to shape an enduring 
business for years to come.
We are good 
stewards of our 
owners’ capital
Our goal is to create 
long-term value 
for shareholders, 
allocating capital 
wisely and reporting 
with transparency.
We treat our partners and 
suppliers as family
We focus on building mutually 
rewarding relationships, based on 
respect, integrity and fair dealing.
We care for our 
community
We have strong roots in 
our communities, often 
generations deep, and 
contribute to local life, 
initiatives and charities.
We aim to contribute to society
We use our experience to lead and 
educate, and we welcome regulation 
that raises standards.
We celebrate life
We help our families to 
celebrate a loved one as 
well as grieve for them.
We act with integrity
We do the right thing for 
our clients, always, and 
treat them as we would 
want to be treated if 
bereaved ourselves.
We serve families
We exist to serve the families of our 
communities, with sensitivity, quality of 
service and excellent value for money.
Dignity plc Annual Report and Accounts 2022
3
Governance
Financial Statements
Other Information
Strategic Report

Our inverted structure
We see ourselves as primarily a federation of 
local businesses, supported by the strength 
and resources of a national network.
Our local customers want and need the 
support of people who know the local area 
and its customs, faiths and traditions.
Over the past year, we have been supporting 
and encouraging our local Business Leaders 
in local decision-making and the 
development of those businesses, with the 
support of our regional and central structure.
 
For more on our 
inverted business 
model, please 
see pages 16 and 17.
Funeral & crematoria services and client call centres
Heads of Regions
Central teams
Leadership
Board
 Find out more on our strategy on pages 18 to 23.
Our strategy
There are four pillars to our strategy:
From Cornwall to the Highlands 
of Scotland, and from Belfast to 
Norwich, our local businesses 
serve their communities backed 
up by the strength of a national 
organisation. We aim to bring the 
benefits from our significant 
scale, knowledge, experience 
and heritage to all our 
businesses and leverage our 
procurement advantages.
We seek to serve all end-of-life 
needs and are uniquely placed 
to do that.
We believe this model will be 
successful because it is centred 
around our clients and their 
needs, with service delivered by 
dedicated, professional and 
caring people who want to 
make a difference.
1
Creating the best proposition, built 
on having the right people, pricing, 
products and resources;
2
A customer-centric culture, 
in a learning organisation 
that embeds good values;
3
An effective customer acquisition 
strategy, aligned to our best 
proposition; and
4
Leveraging the benefits of our 
scale and breadth.
4
Dignity plc Annual Report and Accounts 2022
Our business at a glance

Dignity in numbers
£270.5m
(2021: £312.0m)
Underlying revenue
£(17.7)m
(2021: £68.3m)
Cash (used in)/generated from operations
£(10.1)m
(2021:£26.8m)
Underlying (loss)/profit before tax
£(201.1)m
(2021 restated: £19.5m)
Operating (loss)/profit
£17.9m
(2021: £55.8m)
Underlying operating profit
£323.1m
(2021: £353.7m)
Revenue
A unique suite of services
Dignity is unique in our ability to provide all the 
elements of a funeral and look after families 
throughout their journey whatever their needs.
Funerals
This part of our business serves virtually every major town and city, 
including multiple branches in major conurbations. Each business is 
typically led and staffed by local people whose area knowledge is 
complemented by continual training and the support and expertise 
of our central colleagues.
Funeral plans
More than 300,000 people have entrusted their funeral in the future to 
Dignity by purchasing a Dignity Trust funeral plan. In 2022 Dignity 
prepared for, and gained, full authorisation to market funeral plans 
under rigorous new industry regulation by the Financial Conduct 
Authority (‘FCA’), which we have long called for and welcome.
This cleared the way for us to launch a first-of-its-kind plan that means 
customers can specify every detail of a funeral, from particular music 
and specific flowers to military flags, classic cars, hilltop locations and 
all kinds of special requests that have personal resonance.
Crematoria and cemeteries
Dignity operates 46 crematoria and 28 cemeteries. These beautifully 
kept properties and grounds enable families to reflect in a welcoming 
and tranquil environment. We offer various cremation, burial and 
memorialisation options across our Group, each arranged with care 
and pride.
Memorials
Each of our crematoria offers a dedicated Memorial Consultant, who 
can advise on all kinds of customised services, including headstones, 
plaques, urns, and memorial jewellery and other mementos.
Dignity plc Annual Report and Accounts 2022
5
Governance
Financial Statements
Other Information
Strategic Report

Market 
position
What 
we do
We are confident that as our 
new strategy beds in the 
business will grow, increasing its 
market share and profitability.
We aim to position Dignity as the UK’s 
leading end-of-life business, renowned 
for its excellence and high standards, 
represented and embedded in the 
community with strong local brands, 
whilst offering the best service for 
the best prices.
Strategy is important in delivering 
business growth, but we believe that 
having the right culture is the catalyst of 
successful delivery. Our Guiding Principles 
are bringing about a culture change in 
our organisation, where the business is 
effectively inverted to give local 
colleagues, with our guidance, more 
decision-making.
Every strategic decision we make is 
designed to shape an enduring business 
for years to come. We allocate capital 
wisely, organise ourselves prudently, 
spend money wisely and report 
accurately and honestly.
Dignity is the only end-of-life provider in 
the UK that is positioned to provide every 
element of a funeral: from designing 
funeral plans to receiving the deceased; to 
the funeral service, burial or cremation; to 
owning and operating crematoria and 
cemeteries; to producing coffins and 
providing memorial gravestones 
and plaques.
The thread that runs through all our 
operations is a core purpose to help 
people say goodbye, and to remember 
and celebrate the life they have lost. The 
way that people mourn is changing, as is 
the type of highly personalised funeral 
they wish for. Dignity’s new strategy 
better serves their changing needs 
and provides support to a greater 
number of people.
We offer unique and flexible funeral 
plans, enabling customers to design and 
customise funerals down to the finest 
personal details, and pay for their funeral 
in advance. We welcome recent 
regulation by the FCA that has brought 
greater protection and peace of mind 
to customers.
618,000 people have entrusted their 
funeral in the future to Dignity and we 
have £1 billion of customer assets held in 
trust. 344,000 are customers who have 
purchased or transferred to a Dignity 
funeral plan, 45,000 plans were acquired 
through acquisitions and 229,000 people 
have named a Dignity Funeral Director on 
their life insurance policy.
From our network of 725 branches, we 
help families arrange funerals when 
someone has passed away and we care 
for their loved ones with compassion and 
to meticulous standards. Many of our 
businesses trade under established local 
names and have been serving their local 
communities for generations.
We operate 46 crematoria and 28 
cemeteries, providing a place of 
tranquillity where mourners can 
remember and say goodbye to loved ones.
We also own our own coffin 
manufacturing facility in East Yorkshire 
and offer a broad range of personalised 
memorial options.
6
Dignity plc Annual Report and Accounts 2022
Our investment case

Significant growth 
opportunity
A sustainable 
approach
Experience and 
professionalism
We are confident our new strategy will 
drive business growth and profitability, 
as we increase market share through 
competitiveness and the strength of 
our local brands.
It is through the ongoing dedication of our 
people, our integrity and our meaningful 
contribution to society that we will ensure 
we fulfil our purpose and potential.
We are committed to protecting our 
planet, and this is one of our Guiding 
Principles. The end-of-life sector, as a 
provider of a key public service, has an 
important role to play in minimising 
the impact on our environment.
We embrace the responsibility and have 
set a high bar in adopting exacting 
sustainable practices in our funeral, 
crematoria and manufacturing operations.
Indeed, we were the first business in our 
sector to pledge to be net-zero, in our 
case by 2038.
The commitment and expertise of our 
colleagues are the keys to our success. 
Almost half of our people have gained 
more than five years’ experience with the 
Company, and almost a third have served 
for 10 years or more.
The recent Board and senior appointments 
are adding to the wealth of skills and 
experience within the business.
We expect to add to these skills in 2023.
We conducted
77,000
funerals in 2022
We target being net-zero across 
the Dignity network by
2038
49%
of people at Dignity have over 
five years’ experience with the Company
We manufacture more than
72,000
coffins annually
We have
618,000
active funeral plans
We serve the UK from a network of
725
funeral branches
We operate
46
crematoria
£1bn
of funeral plan customer assets 
are held in trust
We performed
75,500
cremations in 2022
We have
3,500
permanent employees
Dignity plc Annual Report and Accounts 2022
7
Governance
Financial Statements
Other Information
Strategic Report

We can be very proud of our 
progress in 2022.
Post lockdown, we returned to a more 
regular working pattern – but also in the 
knowledge that we needed to address 
major tasks on multiple fronts.
Regulation, modernisation, internal 
re-organisation and new financial 
structures were all pressing imperatives, 
and we continue to rise to these 
challenges with energy and purpose. 
We also continued to implement our new 
strategy and saw early signs of growth 
in market share.
These accomplishments will lay the 
foundations for future growth, but our 
market is subject to structural change which 
has impacted our financial performance.
Overview of 2022
Despite the higher-than-average need for 
our services persisting following the 
COVID-19 pandemic, the Group’s results 
continue to be impacted by a number of 
factors, including proactive changes in 
pricing strategy, a trend towards 
lower-priced funerals and a variety of 
cost pressures, some of which Dignity is 
having to absorb directly.
We continue to make progress in the 
implementation of the new strategy, 
but various factors have resulted in 
slower market share growth than 
originally anticipated.
Furthermore, excluding the impact of 
lower promotional expense, the cost 
base of the Group increased due to 
planned investments across the estate 
and in facilities, as well as ongoing 
increases in regulatory and operational 
costs which were partly driven by 
macroeconomic factors.
As a result, key financial metrics saw 
a decline as follows:
•	 Underlying revenue £270.5 million 
(2021: £312.0 million).
•	 Revenue £323.1 million 
(2021: £353.7 million).
•	 Underlying operating profit 
£17.9 million (2021: £55.8 million).
•	 Operating (loss)/profit £(201.1) million 
(2021 restated: £19.5 million) which 
includes £196.3 million total 
impairment (2021: £39.2 million) and 
£6.4 million trade name write-offs 
(£2021: £2.5 million).
•	 Underlying operating profit before 
depreciation and amortisation 
(pre-IFRS 16) £34.2 million 
(2021: £72.5 million).
•	 At the end of 2022, the Group held 
£7.7 million in Trading Group cash on 
the balance sheet (resulting in a net 
debt position, resulting in a net debt 
position, excluding the impact of 
IFRS16, of £508.8 million) 
(2021: £55.9 million and £471.2 million).
The Group continues to benefit from the 
previously secured bondholder consents 
in the form of the covenant waiver, and 
consent to deleverage the capital structure, 
which remain valid until March 2023 and 
September 2023 respectively. We can inject 
cash up to March 2023 that can be used as 
equity cure to December 2023.
 For further details, please turn to our 
Financial review on pages 63 to 68.
We gained full FCA authorisation
Perhaps the biggest single piece of work 
we accomplished during the year was 
to prepare for the major reforms being 
introduced by the FCA. Effective from July 
2022, every company in our sector had to 
be FCA authorised to market funeral plans.
To gain this full authorisation was a huge 
project, demanding different behaviours, 
new systems and documentation, a new 
pre-need proposition, fresh recruitment 
processes and extensive re-training.
FCA authorisation was a task that placed 
demands right across the Group, in 
addition to the absolute priority of caring 
for our customers, but I’m proud of how 
everyone approached it positively and 
viewed it as an opportunity to raise our 
standards even further. After major 
programmes of introducing new processes, 
including those for identifying customer 
vulnerabilities, we duly gained the required 
compliance for pre-arranged funeral plans. 
These new processes are now bedded in 
our culture and working practices.
It is fair to say the new regulatory regime 
had a significant effect on funeral planning 
and has resulted in certain leading providers 
choosing to withdraw from this part of the 
market. This was the catalyst for a second 
significant piece of work: in order to 
maintain stability and consumer confidence 
in the sector, Dignity committed to helping 
customers of those providers who chose 
not to apply or did not meet the standards 
required by FCA regulation by offering the 
option to transfer to a Dignity plan (‘Rescue 
plans’). This process of transitioning these 
Rescue plans is still continuing.
I’m proud of how we’ve responded, and we 
welcome the outcome: a market that, like 
us, puts customers’ best interests first.
In 2023 there is more to come but the Group 
is well set to meet these challenges. The FCA 
will require further work on Consumer Duty, 
which, from July 2023, sets out higher 
standards of governance and customer 
protection in the form of outcomes-related 
GIOVANNI (JOHN) CASTAGNO, NON-EXECUTIVE CHAIRMAN
8
Dignity plc Annual Report and Accounts 2022
Chairman’s statement

measurements. We are also mindful of 
possible additional requirements from the 
Competition and Markets Authority (‘CMA’) 
on clear and transparent pricing.
Environmental, Social 
and Governance
As a Board we are united in believing that 
a company that has a genuine focus on 
Environmental, Social and Governance 
(‘ESG’) will inherently be a better business.
In addition to being the right path to take, 
having high ESG standards earns the 
approval of customers, and helps to 
attract new talent and retain current 
colleagues. It also satisfies the increasing 
scrutiny of investors, financial institutions, 
regulators and supply chain partners.
We therefore look hard at, and measure, 
our own ESG performance and always seek 
to improve on it. For example, during the 
year, we have drawn up plans to deploy 
the world’s first hybrid crematorium 
technology, and to phase in electric hearses 
to reduce the impact of the many miles we 
need to drive. Our coffin manufacturing 
business also asks searching questions 
about the most sustainably sourced woods 
and strives to make optimal use of raw 
materials. We also recently made capital 
investment in our manufacturing business 
designed to reduce energy and waste.
More widely in the business, our overall 
gender split is very close to 50/50, and 
women hold 41 per cent of our leadership 
roles. I’m a passionate believer in 
diversity in all its forms, whether in our 
people’s backgrounds, thinking, ethnicity 
or life experiences.
Our goal is to create a richer working 
culture, and to mirror internally the 
communities we serve externally.
 For our full ESG report, please turn to 
page 32.
Restructuring, upgrading, improving
As the operational pressures resulting 
from the pandemic period started to ease, 
we could see the improvements that 
needed to be made in our operating model.
We have a considerable estate of 725 
funeral branches and 46 crematoria, and it 
was evident we needed to launch a major 
programme of improvement. This was not 
just a question of remedial works, but how 
we can position our business for the future 
using the most sustainable technologies, 
materials and methods available.
During the year we also revised our regional 
management structure to give greater 
attention to individual areas, and effectively 
inverted our business to benefit more from 
our Business Leaders’ local knowledge.
Culturally, we continued to embed our 
new Guiding Principles which set out how 
we care for our customers, communities, 
ourselves and the planet. Financially, we 
are making progress with our 
bondholders to arrive at a solution that 
will generate capital to enable us to pay 
down our debt and invest in delivering our 
strategy. We will be announcing more 
detail during the coming year.
The Dignity Board
I’m pleased to report that there was 
continuity and smooth succession in the 
Board membership. During 2022 we 
continued to benefit from diverse, creative 
and complementary skills around the table.
Graham Ferguson and Kartina Tahir 
Thomson continued as independent 
Non-Executive Directors and Chairs of the 
Audit, Remuneration and Risk committees.
During the year, Kate Davidson, who joined 
the Board as Chief Operating Officer in 
January 2022, succeeded Gary Channon as 
CEO in June 2022. The Board would like to 
thank Gary for his tremendous 
contribution to the business during his 
time as CEO.
It had been our intention to appoint a new 
Chief Financial Officer in the early part of 
2023, but in view of a takeover bid for the 
business, more of which below, the Board 
decided it would be appropriate to put the 
process on hold.
Dividend policy
It is the Directors’ intention to return to 
paying a dividend when it is prudent to do 
so. We retain access to cash resources, 
continue to be on track to return to being 
cash generative and understand the 
importance of optimising total shareholder 
return whilst maintaining a balance 
between different stakeholders.
We look forward to restoring the dividend, 
which was last paid in June 2019, when 
the business has returned to a more 
sustainable financial footing.
Recommended takeover offer
On 23 January 2023, the Board announced 
that it had reached agreement on the 
terms of a recommended cash offer for the 
Dignity business. The offer has been made 
by Yellow (SPC) Bidco Limited (‘BidCo’), a 
consortium comprising SPWOne V Limited, 
Castelnau Group Limited and Phoenix 
Asset Management Partners Limited. The 
document detailing the key terms of the 
550 pence per share cash offer and 
alternatives was published on 14 February 
2023. The Board was unanimous in 
recommending the cash offer. At the time 
of preparing this report, the offer remains 
conditional on, among other things, 
regulatory approval.
2023
We go into 2023 with confidence that we 
will continue to deliver on our strategy, 
the implementation of which was slower 
than anticipated in 2022 owing to the 
highly challenging macro environment.
Our financial performance will continue to 
be affected by a combination of factors. 
These include competition (driven by new 
entrants and products emerging), changes 
in pricing strategy (driven by the influence 
of the CMA), and the introduction of a 
direct cremation service through Dignity’s 
branch network, the growth of the latter 
being what we believe to be a structural 
change in the sector. We expect that 
Dignity will continue to face cost pressures 
in relation to capital expenditure to 
maintain its existing asset base, as well as 
to invest for growth. Given current cash 
generation, Dignity is limited in terms of 
further capital expenditure and, as a 
result, its ability to invest in advertising 
and promotions to accelerate growth.
Notwithstanding the above, we continue 
to have ambitions for market share 
growth across our business units; 
investing in our infrastructure; reviewing 
and improving our capital structure; 
remaining competitive through our 
propositions and pricing; and building on 
our good relations with our Regulators.
Above all we will build on our commitment 
to continue to improve the service we 
provide to our customers and their families.
I would like to record my thanks to all 
our colleagues whose dedication to 
our customers is recognised and 
appreciated by all.
Finally, on behalf of the Board I would like 
to offer congratulations to Kate Davidson. 
As well as being appointed our new Chief 
Executive Officer, she became an MBE in 
the New Year Honours List for her Services 
to Bereaved People during COVID-19. We 
know how well deserved this recognition 
is and are proud that our CEO has been 
honoured in this way.
GIOVANNI (JOHN) CASTAGNO
NON-EXECUTIVE CHAIRMAN 
30 MARCH 2023
Dignity plc Annual Report and Accounts 2022
9
Governance
Financial Statements
Other Information
Strategic Report

A new principled approach
“Our most significant move during 
2022 was to turn our business 
upside down.”
KATE DAVIDSON, CHIEF EXECUTIVE OFFICER
10
Dignity plc Annual Report and Accounts 2022
Chief Executive Officer’s review

Thankfully, 2022 was the first full year of 
a return to something approaching 
normality. With the post-lockdown rules 
now eased we could once again focus on 
what we do best: delivering funerals 
meticulously with every care for bereaved 
families, helping them to celebrate the life 
of a loved one in the most personal of ways.
The year also marked changes on several 
fronts for Dignity plc: from the way we 
structure ourselves and invest in our 
assets, to embracing the rigours of full 
consumer financial regulation.
These factors, and many others, play into 
delivering our growth strategy, which we 
launched in September 2021. In essence, 
the strategy focuses on four key areas: 
creating the best proposition, perfecting a 
customer-centric culture; executing an 
effective customer acquisition strategy; 
and leveraging the benefits of our scale 
and breadth.
Notwithstanding the above and as our 
Chairman alludes to in previous pages, we 
remain alive to the factors and ongoing 
challenges (e.g. competition, proactive 
changes in pricing strategy, trend towards 
lower price funerals and cost pressures 
arising from capital expenditure 
requirements, employee costs and energy 
prices etc) which have contributed to a 
slower implementation of Dignity’s new 
strategy than originally anticipated. These 
have inevitably impacted our financial 
performance for 2022, but we remain 
optimistic that good progress will continue 
to be made on the new strategy.
 For a full briefing on our strategy, and 
how it is translating into action, please 
see pages 18 to 23.
‘Handing over the keys’
Perhaps our most significant move during 
2022 was the decision to effectively turn 
our business upside down.
As a UK-wide network of firms, we have 
no ‘typical’ operating markets. From St 
Ives or Norwich to Newcastle or Glasgow, 
the individual demographics, customs and 
geographies of each are unique, as are the 
people and families we look after. As such, 
we decided it was vital that services, 
pricing and the approach and character of 
each business should be locally driven.
Therefore, we began a process of 
entrusting the more locally driven 
decisions to the experts – our local 
Business Leaders – empowering them to 
exercise their initiative and have more 
control over how they run their business 
and serve their communities.
They are supported by a Head of Region, 
who as part of a new regional structure 
will ensure colleagues across our network 
receive the right level of resource and 
support to build their business successfully.
And then at head office, we see our role as 
serving the operational force of the 
business by setting out the group-wide 
strategy and facilitating an environment 
where knowledge and best practice can 
be shared, supporting our colleagues and 
businesses to be the best that they can be.
Rationalising our brands
Part of this local focus has been a project 
to encourage our regions to reappraise 
our brands.
Inside the Dignity network there are some 
of the oldest and most trusted funeral 
businesses in the UK, but by 2022 we had 
amassed an unwieldy number.
Kate Davidson
Chief Executive Officer
It is a pleasure to bring you my first CEO review 
since taking on the role in June 2022.
It is also a recipe for some confusion. In a 
large city, it had become common for 
Dignity to offer several different brands 
within a radius of a few miles. During the 
year, our local teams made plans to 
reduce the number of trading names 
which will result in many local firms being 
renamed to the most prominent and 
strongest brands in their areas.
Dignity sits behind these local assets as 
a national brand: a reassuring presence 
and a byword for trust, experience 
and standards.
Culture: the key to customers
This greater sense of local empowerment 
also feeds into a proud and caring 
Company culture.
If a business strategy is the ‘what’ we are 
doing, culture is the ‘how’ and the ‘why’. 
In our case, that culture starts with an 
unwavering focus on our customers. By 
being empathetic in our approach and 
generous with our time to listen and 
guide, we aim to become a much-needed 
friend at a desperately upsetting time.
We combine this with a passion – 
obsession, even – for initiative and 
efficiency, because there are no second 
chances to make a funeral perfect. In turn, 
it is our goal that customers will encounter 
the same excellence at every Dignity 
touchpoint and, crucially, be moved to 
recommend us to others.
Internally, our work can bring many 
pressures, and looking after each other, 
as well as our customers, is deep-rooted 
in our culture. Every area has trained 
Mental Health First-Aiders, as well as the 
option for specialist and confidential 
help externally.
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Other Information

Authorisation attained
On the previous pages, our Chairman 
explains how all firms offering funeral 
plans in our sector must now be fully 
authorised by the FCA. We were delighted 
to gain this status in July 2022, following a 
company-wide requirement to reconfigure 
processes and re-train in many functions. 
This was a huge task and I thank everyone 
who contributed to make it happen.
We therefore needed little 
encouragement, a matter of days later, 
to announce a brand new funeral plan. 
It is a product of real creativity and 
the result of listening closely to our 
customers, and does away with old-style 
funeral ‘packages’. Rather, this exciting 
product – the first of its kind in the UK – 
enables customers to design a deeply 
personalised funeral down to the very 
last detail. We’re delighted with the 
impact our new product is having, 
even in the early days.
Environmental, Social 
and Governance
It was back in 2010 that we started 
Carbon Disclosure Project environmental 
reporting, so the impact of our operations 
has long been front of mind.
Indeed, we were the first end-of-life 
provider to pledge to be carbon neutral, 
in our case by 2038. It is a deliberately 
ambitious target and calls for measurable 
actions now. We are therefore actively 
assessing how we can address the 
principal sources of our emissions – 
namely, the miles we drive in conducting 
funerals, and the energy consumption of 
our crematoria and funeral branches.
More widely, we create high-quality 
employment for more than 3,500 people; 
offer everyone the equal opportunity 
to be recruited, promoted and trained; 
and are active contributors to important 
social and charitable causes, and 
life-enhancing projects.
Only Dignity offers a complete suite of 
funeral plans, funerals, cremations, 
memorials and our own coffin-
manufacturing facility, so we are uniquely 
placed to take the lead in our sector.
 Please see our dedicated ESG section 
on pages 32 to 46.
2023: a full agenda
After a period of considerable change in 
2022, at both the local and national level, we 
embark on the new financial year refocused 
and ready to make significant progress 
which will address or mitigate some of the 
factors and challenges referred to earlier:
•	 Our locally empowered Business 
Leaders will continue to maximise their 
local knowledge, supported by our 
know-how and economies of scale.
•	 We will continue a multi-million-pound 
investment programme to upgrade our 
crematoria facilities and grounds.
•	 We will remain focused on our long- 
term aim to increase market share.
•	 We will assess new energy-efficient 
technologies and phase in electric 
vehicles for our funeral fleet.
•	 We will embed our new 
quality standards.
•	 We will support our new and unique 
funeral plan with a major above the 
line marketing campaign.
•	 Work is well under way and on target 
to meet the introduction of the 
Consumer Duty by the FCA, which 
sets higher and clearer standards 
of consumer protection.
Meanwhile, I would like to record my thanks 
to all our stakeholders. To our customers for 
their loyalty, which frequently dates back 
several generations. To our own people, 
whose unique brand of care is so valued by 
those customers and makes us the business 
we are. And finally to our shareholders, for 
their support and trust in our new strategy.
KATE DAVIDSON, MBE
CHIEF EXECUTIVE OFFICER
30 MARCH 2023
“We were the first end-
of-life service provider 
to pledge to be carbon 
neutral, in our case 
by 2038.”
618,000
(2021: 581,000)
Active pre-arranged funeral plans
£1.0bn
(2021: £1.1bn)
Assets held in the Trusts
12
Dignity plc Annual Report and Accounts 2022
Chief Executive Officer’s review continued

how things could be refocused 
at Dignity into something very 
exciting. So, when the opportunity 
came to return, I jumped at it.
Q	
What was your priority when 
you took on the CEO role?
A	
In essence, the onus on Dignity is 
not just to talk about being the 
market leader, but actually to 
become that leader in everything 
we do. And that has demanded not 
just an evolution of our business 
but a degree of revolution as well.
Q	
And where do you start to make 
that happen?
A	
It all starts with the customer. We 
have a wonderful heritage – you 
know, one of our firms may well 
have conducted the funeral of 
your great grandparents. But we 
have also been among the highest 
priced, and with a confusing array 
of literally hundreds of brands 
in our portfolio. So, the first task 
has been to look at ourselves 
through the lens of our customers 
and become more accessible 
and understandable.
	
	
In turn, this also means making 
ourselves much more local. 
There are vastly differing social, 
economic, religious and cultural 
dynamics at play in the UK, and 
the people who know them best 
aren’t in head office. So, we’ve 
devolved significant decisions to 
our brilliant people on the high 
streets. And that’s exciting and 
motivating for them, and for us.
Q	
By the close of 2023, what do 
you hope to be reporting?
A	
I want to report how the green 
shoots of potential that we see 
now have grown into meaningful 
branches that requires our local 
focus to generate a higher market 
share. I want to be seeing the 
fruits of an inspired marketing 
campaign for our ground-
breaking new funeral plan; and 
that we have embedded a new 
range of quality standards across 
the business.
	
	
I also want to see our full 
spectrum of stakeholders, 
from our workforce to our 
shareholders, completely getting 
our vision and seeing tangible 
progress towards it.
Q	
Kate, you took up the reins as 
CEO halfway through 2022. 
Tell us a bit about yourself.
A	
Although I’m relatively new to 
this role, I know the Company 
very well and have a passion for 
what we do. I joined Dignity in 
2011, and over the next eight 
years worked in most of the 
customer-facing and office roles, 
in particular in crematoria 
and memorialisation.
Q	
And what drew you to the 
sector in the first place?
A	
It was a happy accident, to be 
honest. I did a law degree and 
soon after graduating did some 
admin work for my local 
authority’s bereavement services 
department. Literally within a day 
I was struck by how special and 
how unique this sector is. You get 
the chance to make a real 
difference to people at such 
a difficult time in their lives. 
I’m passionate about it – so 
much so, I’ve never worked 
in any other sector.
Q	
And always with Dignity? 
A	
Actually, not quite. Following my 
MBA, I felt the time was right to 
broaden my experience and 
understanding of other 
businesses, so I decided to join 
a competitor. This gave me some 
valuable critical distance to see 
Kate Davidson has held a variety of roles and 
spent all of her career in our sector. In July 2022 
she became Dignity’s CEO.
Q&A
“We have a wonderful 
heritage – we may well 
have conducted the 
funeral of your great 
grandparents.”
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Strategic Report

That’s why the best people to 
make local decisions are our 
local Business Leaders.
We equip them with the support they 
need, and look to them to deliver 
targeted market share and margin 
growth through local strategies.
Making sense of our brands
This local focus started with the 500 or so 
high street brands we were using. Across 
the same number of branches, we plan 
to slim down the roster to the most 
respected local trading names.
These critical decisions have been taken, 
as they should be, at a local level.
Empowering our people
Local empowerment has also unearthed 
all kinds of talents, from photography 
and social media, to identifying local 
sponsorships, to brand ambassadors 
reaching out to community groups, 
religious leaders and other 
opinion formers.
Our teams look on their branches as 
their own, creating even more pride 
and entrepreneurship.
Developing people and careers
In 2022 we brought colleagues closer 
to their career development, with 
more one-to-one reviews, objectives 
and guidance.
This will help us to attract new talent – 
and retain it. We’re proud that 49 per cent 
of our people have been with us for five 
years (or many more) and we want to 
share what a fantastic employer and 
business Dignity is with even more 
excellent people.
Around the UK, 
our markets vary 
considerably – even 
unrecognisably – 
from one region 
to another.
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Dignity plc Annual Report and Accounts 2022
Empathy with a local accent

SHAUN MOODY, FUNERAL DIRECTOR
“We ask ourselves: 
what would we want for our 
own loved ones? And then 
deliver nothing less.”
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Other Information

Our business model shows how we translate our wide-ranging 
resources and carefully built relationships into long-term value 
for all our stakeholders.
Our people and culture
Great service comes from great people 
who are aligned to a single purpose 
of delivering the highest quality and 
standards, with choice and flexibility, 
and the best value for money for 
our customers.
Our people have the freedom to innovate 
and make local decisions autonomously 
within defined parameters, in order 
to meet the needs and wishes of our 
clients and communities.
Our depth and breadth of services
We are the only end-of-life provider in 
the UK that is uniquely positioned to 
provide all the required elements of 
a funeral:
•	 We offer customers funeral plans 
with industry-leading levels of 
personalisation and the facility to 
pay for their funeral in advance.
•	 From our own network of funeral 
branches, crematoria and 
cemeteries we are uniquely placed 
to help families to say goodbye in 
their particular desired way.
•	 We offer a range of personalised 
memorial options and manufacture 
the majority of our own coffins at 
one of the most advanced and 
efficient sites in the UK.
•	
Our fleet of almost 1,000 hearses, 
limousines and private ambulances 
supports around 200 funerals 
nationwide every day.
Arranging and conducting funerals
From our network of branches, we help 
families create a highly personalised 
funeral and care for those who have 
died respectfully, compassionately 
and to a meticulous standard. Many of 
our businesses trade under established 
local names that have been serving 
their communities for generations.
Memorial services
Dignity’s memorial specialists advise on 
many options available to families to help 
remember their loved one. Our services 
range from scattering their ashes in a 
purpose-designed area, or an entry in our 
Book of Remembrance, to a private garden 
with a uniquely designed, ornate memorial.
Our resources and relationships
Our suppliers and partners
We have long-standing relationships 
with our suppliers. Our dealings with 
them are based on mutually beneficial 
partnerships, integrity and loyalty. We 
also work closely with local authority 
partners, public sector contract 
managers and funeral plan partners.
Our operating network
We own an extensive operating network 
of 725 funeral branches, 46 crematoria and 
28 cemeteries across the UK. This means 
we can gain economies of scale in the 
plant, materials, services and utilities 
we buy, and deliver excellent value to 
our customers.
What we do
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Dignity plc Annual Report and Accounts 2022
Our business model

The value we create 
for our stakeholders
We are a sustainable business that strives 
to create the best outcomes for our 
stakeholders by responding to the changing 
needs of our customers, communities, 
suppliers, partners and people.
Our people
49 per cent of permanent employees at 
Dignity have over five years’ experience 
with the Company.
49%
Our clients
99 per cent of our clients said we met 
or exceeded their expectations.
99%
Our communities and charities
During 2022, over £830k was donated to 
charity through Dignity’s participation in 
the Crematoria Metal Recycling Scheme.
£830k
Our shareholders and bondholders
At the meeting for bondholders convened 
in respect of an Extraordinary Resolution 
to sanction certain covenant waivers, the 
resolution was duly passed with 95.19 per 
cent of the votes being cast in favour.
95.19%
Fleet
We have a fleet of chauffeur-driven 
hearses and limousines to transport 
the coffin, family and friends to the 
funeral safely and on time. We can 
also provide horse-drawn hearses, 
motorcycle hearses, fire engines 
and camper vans to be a focal 
point of the service.
Coffin manufacturing
Dignity’s own manufacturing facility 
in East Yorkshire produces the majority 
of coffins required by our business. 
The range includes solid oak, foil and 
veneer coffins but we also produce 
bespoke coffins, created by hand 
to any specification.
Cemeteries
We manage 28 cemeteries 
throughout the UK. They are 
located close to the heart of their 
local communities and provide 
a place of peace where mourners 
can remember and say goodbye 
to loved ones.
Crematoria
We operate crematoria located within 
carefully landscaped gardens of 
remembrance. Our facilities include 
comforts and services that mourners 
now expect, including state-of-the-art 
audio-visual tribute equipment to truly 
personalise a farewell. We also invest 
in the latest energy-efficient cremator 
technology that complies with all 
current environmental legislation.
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Other Information
Strategic Report

The way that people mourn 
is changing, as is the type 
of funeral they want
Creating the best proposition, 
built on having the right people, 
pricing, products and resources
Dignity brings together quality, in quantity. Our unique 
federation of local specialists spans the whole of the UK and 
draws on literally generations of skills and goodwill. Our oldest 
firm started serving its community more than 210 years ago.
But we are very much a future-focused provider of our time, 
looking to the next generation of funeral technologies and 
electric vehicle fleets; gauging competitive pricing based 
on local intelligence; and launching market-leading and 
regulated funeral plans.
 See Strategy in action on page 20
A customer-centric culture, 
in a learning organisation 
that embeds good values
Every action and investment decision we propose needs to 
answer two questions: how does it make our customer 
experience even better, and is it sustainable?
To reinforce this, our new Guiding Principles set out our culture: 
the ‘how’ and ‘why’ we go about every day, for those customers, 
communities, our own colleagues and the planet. They are 
underpinned by a wealth of learning and development 
opportunities, both classroom based and online, to help 
us raise our game with each passing year.
 See Strategy in action on page 21
1
2
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Dignity plc Annual Report and Accounts 2022
Our strategy at a glance

An effective customer 
acquisition strategy, aligned 
to our best proposition
In an increasingly electronic world, Dignity has evolved with 
digital tools, websites and social media, but coupled with the 
reassuring presence of traditional funeral branches in almost 
every major city and town.
We also operate an active programme to reach opinion-formers 
such as community groups, religious leaders and local charities.
Equally, word of mouth from satisfied customers, and loyalty 
passed from one generation to the next, remain critical to our 
business, and we seek to earn it at every customer touchpoint.
 See Strategy in action on page 22
Leveraging the benefits of our 
scale and breadth 
Every year we make multi-million-pound investments in 
energy procurement, vehicle fleets, digital marketing, facilities, 
technology, property, learning and development, regulatory 
compliance and every other critical component of a growing 
UK-wide enterprise.
We seek to:
•	 Leverage our considerable strength, to gain even 
better value for our spend;
•	 Share and benefit from pooled knowledge;
•	 Be the focus for world-class vendors;
•	 Excel in learning and development and spread common 
standards of excellence; and
•	 Minimise our impact on the environment as we target 
becoming a net-zero business by 2038.
 See Strategy in action on page 23
3
4
They also buy funeral services differently and our four-pillar strategy is designed 
to meet these evolving needs, reliably and sustainably.
For many, online is often their first port of call and they will shop around to 
compare and contrast. Others prefer to visit, or be visited by, a local funeral 
professional they have known or seen for many years, for a personal consultation.
Either way, as they set about creating the perfect send-off, they look for 
empathy, guidance and sure-footed experience.
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Strategic Report

1
Creating the best 
proposition
What we’ve done
•	 Invested £24.4 million in upgrades across our 
properties, operations including £4.0 million 
to upgrade our hearses and limousines.
•	 Major £1.0 million investment to dramatically 
transform cemeteries in Rotherham, including better 
drainage and resurfacing of driveways and paths to 
improve access and appearance.
•	 Achieved full authorisation from the FCA and launched 
a first-of-its-kind funeral plan product that offers 
market-leading flexibility and choice.
What’s next
•	 Planned investment of approximately £5.0 million 
in new crematoria technologies.
•	 A marketing campaign for pre-arranged and at-need 
funerals, building on the strengths of our brands and 
offering a compelling proposition.
•	 First electric vehicles arriving summer 2023.
•	 Continuing investment programme in property, 
vehicle fleet and energy efficiency.
•	 Ensuring readiness for further FCA 
and CMA requirements.
Our 2022 strategic achievements
Looking to the future
Many of our firms are among the 
oldest names on their high streets.
These brands become a 
comforting symbol of experience 
and continuity, so as we set about 
refreshing our local branding it is 
crucial this heritage is sensitively 
respected. It is also paramount 
that we are seen to be industry 
leaders and that our businesses 
look to the future and innovations 
in the end-of-life sector.
Just one example of this is Ginns 
& Gutteridge, a prominent name 
in end-of-life care in Leicester for 
over 120 years. Our central 
creative brand team, working 
closely with the local Business 
Leader and his colleagues, created 
an evolved brand identity that is 
rooted in the firm’s history.
With a bespoke font, inspired by 
historical Ginns & Gutteridge 
branding and a fresh take on 
colourways, using a traditional 
navy and a modern pop of coral, 
the brand now welcomes 
families into their newly 
refurbished branches.
From new client literature to a 
brand new website and interior 
design, every touchpoint 
presents a consistent new face 
to the local communities.
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Dignity plc Annual Report and Accounts 2022
Strategy in action

2
A strong, client-centric culture
What we’ve done
•	 Continuing our local empowerment programme at 
branch level for even better customer experiences.
•	 In 2022, our Academy knowledge and training portal:
	–
was accessed by over 4,000 staff;
	–
delivered 80,000+ hours of training;
	–
received 270,000+ visits; and
	–
offered training ranging from FCA rules and helping 
vulnerable customers, to virtual workshops and 
menopause awareness in the workplace.
•	 To support skills development, we have apprenticeship 
programmes covering different areas of expertise from 
funeral operations, horticulture and manufacturing 
through to customer service and leadership.
•	 Dignity Guiding Principles launched, guiding our care 
for customers, colleagues, communities, investors 
and the planet.
What’s next
•	 Continuing local empowerment of branch network.
•	 Continuing to embed our Guiding Principles.
•	 Developing our people to help them achieve their 
potential and maintain our quality and standards.
•	 Implementing and continually improving our Standard 
Operating Procedures to ensure we provide the highest 
standards of care to our clients and those they have lost.
The people factor
The idea of transferable skills from one sector 
to another is familiar enough – but would you 
imagine many bank advisers being future 
funeral directors in waiting?
Martin Saunders thinks so, because the 
common link here is communicating with 
families and identifying needs.
Martin had been a financial adviser with one 
of the biggest mortgage lenders, but a chance 
encounter with a local Dignity firm got him 
thinking. And it led to a new career being ‘front 
of house’ caring for newly bereaved families, 
alongside all the organisational skills that come 
with the role. He found he loved it and could 
make a real difference. Of course, there were 
tough times. He recalls: “I remember directing 
a funeral of a 13-year-old girl. My son was the 
same age.”
He has since taken a promotion as a Business 
Leader, managing a team of six at one of our 
crematoria. He says: “It’s a beautiful site of six 
acres, and you are literally running a business.”
He recently found a way to create 17 new plots on 
the site, and is encouraged to come up with new 
ideas. Recently, this included a new water 
feature to give a calming point of focus for 
mourners, and a drone to capture aerial 
photography of this and the Group’s other sites.
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Our local experts, empowered
From deep into Cornwall, to Northern 
Ireland, to the Midlands and up to Aberdeen, 
our network of funeral firms spans vastly 
differing local traditions, religious customs 
and non‑faith preferences.
It’s only logical, then, to devolve more decision-
making to the local people you’ll meet in our 
branches. In 2022 we created a new role: Business 
Leaders who can act within defined parameters 
to take locally driven decisions and activity.
Craig Stephenson brings 27 years’ local funeral 
knowledge and is responsible for four branches 
in and around Hull.
He says: “Working with the central marketing 
team, we’ve advised on renaming our three 
different brands in the city into one. We’re 
also responsible for our own social media, 
identifying good local community sponsorships 
and engaging with influencers such as community 
groups, religious leaders and local charities. The 
move has given my teams a real pride because 
they’re not only working in the business but 
helping to shape and grow it.”
3
Customer acquisition
What we’ve done
•	 Simplification of consumer brands 
in the Dignity portfolio.
•	 Grown funeral market share from 
11.8 per cent to 11.9 per cent.
•	 Grown cremation market share from 
11.3 per cent to 11.8 per cent.
•	 Launched a phased refreshment 
programme for premises, websites, 
stationery and interior design.
•	 Launched a communications toolkit 
for local Business Leaders to develop 
effective community relationships.
•	 Stepped in to support 38,000 ‘stranded’ 
funeral plan customers, and performed 
approximately 650 funerals, due to 
other providers exiting the market 
following new FCA authorisation rules.
What’s next
•	 Focus on local communications 
strategy to reach opinion formers and 
introducers, e.g. community groups, 
religious leaders and local 
community groups.
•	 Launch of marketing campaign to 
promote Dignity’s innovative funeral 
plan to fully personalise funerals.
Our 2022 strategic achievements continued
22
Dignity plc Annual Report and Accounts 2022
Strategy in action continued

Making age and 
gender irrelevant
Some people defy stereotypes, 
and Victoria Millross, one of our 
Funeral Directors in the 
Cotswolds, is certainly one.
She joined us seven years ago and 
found she was the only female 
funeral operative working with 
us in her county. Things were 
different then: our sector was 
largely male dominated, yet today 
the gender balance of Victoria’s 
team is about 60/40 female to 
male. Indeed, across the whole of 
Dignity there are now more 
women (55 per cent) than men 
(45 per cent).
Victoria joined us at just 21, after 
sadly losing a young relative and 
taking a deep interest in the 
funeral that followed.
Today, Victoria has risen to the 
role of Funeral Director, and her 
natural curiosity has served her 
well. She says: “I love learning new 
things and have worked in pretty 
much every function: from the 
back office admin and legal 
paperwork, to getting very 
involved with providing support 
to the families.”
And the learning continues: 
Victoria is also the only member 
of her team permitted to offer 
Dignity’s new funeral plan, 
following re-training to meet the 
rigorous new FCA regulations.
4
Gaining benefits of scale and breadth
What we’ve done
•	 Consolidating our supplier base and 
leveraging greater buying power.
•	 Implemented new Proactis supplier 
management system, giving greater 
visibility over synergies and potential 
benefits of scale.
•	 New Procurement Policy published.
What’s next
•	 All procurement over £50 thousand to 
be designed and assessed by specialist 
procurement consultants.
•	 All contracts to protect Dignity and our 
customers with mitigation against price 
increases and inflation.
•	 All our suppliers will be required to 
commit to our ESG agenda.
Invested in properties, operations and fleet
£24.0m
Planned investment in crematoria
£5.0m
Dignity plc Annual Report and Accounts 2022
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Strategic Report

JANET RATHBONE, AUTHORISED FUNERAL PLAN CONSULTANT
“A clifftop location, a multi-faith 
celebration, a colliery brass 
band – we aim to make saying 
goodbye more personal than 
it’s ever been.”
EMPLOYEE VOICE
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Dignity plc Annual Report and Accounts 2022
A structure for the future

Leadership. Finance. 
Regulation.
We made significant 
strides in 2022 to set 
the business up for 
the future.
Regionalising our leadership
As a UK-wide business, we re-organised 
our business into 12 operational areas, 
with each led by a dedicated Head 
of Region.
This will ensure every area receives even 
greater focus, and the resources it needs.
We also ‘de-siloed’ our funeral and 
crematoria interests. They’re now 
operating more collaboratively to 
enhance our joined-up service.
Capital restructuring
In September we secured an important 
agreement with our bondholders to 
facilitate a possible future transaction that 
should result in a lower level of debt by 
restructuring the Secured Notes.
This will give us greater financial flexibility 
to invest in the business and deliver on 
our strategy.
Full FCA authorisation
In July we achieved full FCA authorisation 
– which every business must now hold to 
market funeral plans.
These products allow us to open the 
discussion about funerals long before they 
may be needed, and give us clear visibility 
over future revenues.
We marked our authorised status by 
launching an all-new customisable funeral 
plan that is an industry first.
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Our approach 
to stakeholder 
engagement
The Board regards considering stakeholders’ 
views as a fundamental component of its 
decision-making process.
Regular and meaningful engagement leads to a 
free flow of knowledge and perspectives, builds 
trust and is key to delivering Dignity’s strategy in a 
way that benefits every stakeholder. Underpinning 
our stakeholder management and engagement 
processes are our Guiding Principles, which 
define the values that shape our culture.
Stakeholder engagement takes place both 
directly and indirectly. For shareholders, 
activities are overseen by the Board and led by 
the Chief Executive Officer and Interim Chief 
Financial Officer.
In 2022 we began a project to evaluate Dignity’s 
external reputation and better understand the 
priorities of our key stakeholders. This research 
includes in-depth interviews with politicians, 
trade bodies, charities, consumer groups and 
religious leaders. It explores their perceptions of 
Dignity, the sector and key issues; their attitude 
towards our communications and engagement 
and their expectations for the future.
Key stakeholder groups
Clients
Partners and suppliers
Why we value them
Clients, families and communities are 
our raison d’être, and we exist to meet 
all their end-of-life wishes and needs. 
We listen, advise and organise while 
acting with sensitivity and empathy.
We focus on building long-term, collaborative 
relationships with our partners with the clear 
aim of achieving mutually beneficial goals.
Our suppliers play a crucial role in ensuring 
that we can deliver the best possible 
service to our customers, by providing 
goods and services on time, and in line 
with agreed requirements.
How we engage
We engage and interact with our clients 
in whichever way they feel comfortable, 
at what is clearly a difficult time for 
them. We interact through our 
branches, phone, online and visits 
to their home.
Some time after a funeral, and while 
naturally exercising all respect and 
tact, we invite families to respond 
to a survey.
We are pleased that many are happy 
to respond, and their feedback is key to 
evaluating our performance and finding 
any areas where we can improve.
We monitor these results and act on 
any valuable learning. Satisfied clients, 
and the word of mouth they may pass 
to others, is central to the future 
growth of our business.
Our Procurement Policy sets out the 
processes that Dignity colleagues should 
follow in managing suppliers and procuring 
their goods and services.
We engage with our suppliers primarily 
through regular supplier management 
meetings and annual reviews to ensure 
that relationships are working well. 
We monitor product quality and service 
levels to ensure they meet our contracts, 
and provide value for money.
In 2023, our suppliers are due to be 
onboarded into our new Proactis supplier 
management system, which will give us 
even greater visibility and governance on 
all aspects of supplier management, from 
contracts to meeting minutes. We will also 
be implementing a new suite of supplier 
questionnaires to align supplier goals with 
our own, and to integrate Dignity’s Guiding 
Principles across our supply chain.
2022 highlights
•	
We provided an even greater 
choice of services and value 
for money.
•	
We introduced a first-of-its-kind 
funeral plan product, authorised 
under new FCA regulation, that 
offers market-leading flexibility 
and choice.
•	
Local operational colleagues 
are now empowered to make 
decisions that deliver an even 
more positive experience and 
outcome for clients.
•	
99.9 per cent of respondents to 
our client survey said that our 
colleagues were respectful and 
99.0 per cent said that we met 
or exceeded their expectations.
•	
We implemented Proactis, our new 
supplier management system, which 
hosts our contracts repository and 
supplier management portal.
•	
We rolled out of a new Procurement 
Policy in line with our recent business 
changes to support our local 
empowerment culture.
•	
We tightened governance by 
implementing standardised contracts 
across our supply chain.
•	
We are embedding our ESG commitment 
in our tender and procurement process 
to put sustainable sourcing at the heart 
of everything we buy.
•	
We are continuing to nurture our 
collaborative relationships, resulting 
in a better quality of supplier service.
Section 172(1) statement
Section 172(1) of the Companies Act 2006 
imposes a general duty on every company 
director to act in a way that promotes the 
success of the company for the benefit 
of shareholders as a whole. In so doing, 
the company must have regard to wider 
expectations of responsible business 
behaviour, such as having due regard 
to the interests of, and actively engaging 
with, its employees; the need to engage 
and foster business relationships with 
suppliers, customers and others; the need 
to act fairly as between members of the 
company; the likely consequences of any 
decision in the long-term; the desirability 
of maintaining a reputation for high 
standards of business conduct; and the 
impact of the company’s operations on 
the community and the wider environment.
The Directors continue to have regard 
to the interests of the Company’s 
stakeholders, in accordance with s172 
of the Companies Act. This statement 
explains how the Board has engaged with 
stakeholders during 2022 and actions 
taken to address stakeholder priorities 
during the year. On pages 90 and 91 we 
have set out examples of key decisions 
made by the Board and provided further 
details about the decision making process.
26
Dignity plc Annual Report and Accounts 2022
Stakeholder engagement

Communities and 
the environment
Colleagues
Investors and 
bondholders
Regulatory authorities
Our people are special in the 
service they give. They are drawn 
to our purpose, caring for the 
families we look after, and indeed 
each other. We work in teams and 
act like a family. We embrace 
our diversity, celebrate our 
differences and help each 
other grow.
We allocate capital wisely, 
organise ourselves prudently, 
spend money frugally and report 
accurately and honestly.
Our aim is to support sustainable 
business growth. We are fully 
committed to the development 
of regulation in all aspects of our 
industry, to serve customers 
better and strengthen trust 
in our sector.
Almost all our colleagues come 
from the communities they 
serve and take a home-grown 
pride in serving them. Dignity is 
a federation of local businesses 
that aims to contribute to local 
life, from education and support 
on end-of-life matters, to wider 
community initiatives and 
charity work.
We engage with our employees 
and gather feedback through 
meetings, employee surveys, our 
internal news communications, 
monthly town halls and Company-
wide emails. We also use the Slack 
platform as a catalyst for greater 
collaboration and communication.
We also engage through The 
Dignity Team Forum, a group 
of employee representatives 
and a conduit for ideas and 
feedback that enables everyone 
to play a part in shaping the 
future direction of our business.
During 2022 we also provided 
the opportunity for colleagues 
to have face-to-face engagement 
with the leadership team at 
regional roadshows.
We engage with investors 
throughout the year via our 
regulatory reporting, including 
the Annual Report and Accounts, 
our Half and Full Year results, 
trading Updates, personal 
conversations and our Annual 
General Meeting.
We have also engaged with 
shareholders as part of 
the takeover bid process.
We have worked closely with the 
CMA and the FCA in implementing 
changes to our pricing, launching 
competitively priced products 
and preparing for regulation 
of the funeral industry.
We engage with local communities 
through playing our part with 
special events, hosting open days, 
volunteering, communal 
celebrations and supporting 
locally focused charities.
We’re also proactive in 
environmental initiatives. We 
team up with local authorities 
and the community at large 
on local projects while also 
monitoring that we comply with 
legislation and best practice.
•	
We introduced the real 
Living Wage.
•	
We improved rates of pay 
for key operational roles.
•	
We are introducing 
performance reviews 
against defined objectives.
•	
We have developed our 
Wellbeing programme.
•	
We met with our bondholders 
and obtained their support for 
a temporary waiver of the 
financial covenant in relation 
to the Group’s debt obligations 
under the Group’s Secured 
Notes. Furthermore, 
bondholder consent was 
obtained to commence a 
capital transaction to inject a 
minimum of £70.0 million into 
the Securitisation Group to 
partially repay some of the 
Class A Notes.
•	
We achieved FCA-authorised 
status to continue offering 
funeral plans.
•	
We launched our new funeral 
plan, the first of its kind in the 
sector.
•	
We have helped 38,000 
customers by offering them a 
replacement Dignity funeral 
plan, where the previous 
providers did not achieve 
regulation.
•	
We submitted our first 
annual compliance statement 
to the CMA.
•	
The Board gave approval for 
the project to plan for the 
FCA’s Consumer Duty 
requirements.
•	
We defined our corporate 
target to become a net-zero 
business by 2038.
•	
Our electricity supply is 
now 100 per cent renewable.
•	
We organised numerous 
Christmas memorial services 
to help families remember 
loved ones.
•	
We donated over £830 
thousand, shared between 
multiple charities and 
important projects, 
by participating in the 
Crematoria Metal 
Recycling Scheme.
Dignity plc Annual Report and Accounts 2022
27
Governance
Financial Statements
Other Information
Strategic Report

We regard upcoming government requirements as just the 
starting point: our framework is designed to surpass them.
We are proud of how we care for our 
clients, but we are never complacent. We 
strive continuously to drive the quality of 
our products and services ever higher.
While we naturally comply with all 
required regulation, we look to go further: 
to drive forward positive change in the 
sector and lead the market with an 
unrivalled focus on quality, 
transparency and choice.
This demands investment in our people 
and facilities, and empowered colleagues 
who can make the right decisions to 
deliver the very best client experiences.
We also focus on how governance, 
compliance and risk management are 
implemented across our business. We 
regard government requirements as just 
the starting point, our framework is 
designed to surpass them, while setting 
raised standards for every operator in 
our industry.
Our ambitions to lead the sector
Dignity is developing a suite of new 
sector-leading policies and practices that 
will form our Standard Operating 
Procedures (‘SOPs’). These will sit at the 
heart of everything we do regarding our 
care for clients and those they have lost. 
Our guidelines are continually reviewed, 
and evidenced by significant 
improvements in security and 
identification; access to premises and 
mortuaries; our Chapels of Rest Policy; 
care for the deceased; and all other 
important policies for both observed 
and unobserved procedures, with 
input from industry experts.
To define these new SOPs, each requires 
research into best practice across our 
business and the sector. The procedure is 
then shaped and reviewed by colleagues 
collaborating and then sharing across the 
business. Due to the scale of the task, we 
have launched the SOPs in phases to 
ensure each element is given the right 
degree of focus and priority.
We have also developed new guidelines to 
address vital health, safety and property 
compliance requirements. This has been 
tasked to a cross-section of colleagues 
from funeral and crematoria operations, 
property, health and safety, and learning 
and development, and given the full 
support for prioritisation and 
investment by the Board.
These investments, in time and expertise, 
will ultimately deliver what we call the 
Dignity Standard. This goal will be driven 
by our Heads of Region and Business 
Leaders, who have been empowered to 
identify where we can improve, and 
implement or procure a solution.
In the long-term, it is our aim that the 
Dignity Standard will become a byword 
for sector-leading excellence.
Regulation in Scotland
In 2023, new regulations for the funeral 
sector will become law in Scotland. We 
have been working closely with the 
Scottish Government to help develop 
those standards and to understand 
how they will be enforced.
The Burial and Cremation (Scotland) Act 
2016 was passed by the Scottish 
Parliament in March 2016 and provides 
the statutory framework to issue the Code 
of Practice for Funeral Directors and to 
appoint Inspectors of Funeral Directors. 
This will be key to underpinning the 
statutory inspection of funeral 
businesses in Scotland once it comes 
into force later this year.
Preparing for, and achieving, 
FCA regulation
Funeral plans are popular financial 
products that enable people to arrange 
and pay for their funeral in advance. 
Indeed, Dignity holds funeral plans for 
more than 300,000 people. For many, they 
are the best way to fund their funeral and 
help families and individuals think openly 
about the funeral they would like.
On 29 July 2022, the selling of funeral 
plans reached a notable milestone when 
the FCA began to regulate the sector. 
From that date, only those authorised by 
the FCA were permitted to market and 
service these products.
With many funeral pre-arrangement 
companies coming under scrutiny in 
recent years, Dignity welcomed the arrival 
of regulation. It guarantees a consistent 
and trustworthy experience for funeral 
plan customers, and gives them greater 
protection when they buy a plan in one 
of our branches or activate it at the 
time of need.
In addition to formal FCA authorisation, 
a range of measures were introduced to 
tackle evidence of poor practice and 
mis-selling, while introducing greater 
protections for consumers should 
a plan provider fail.
The new requirements include:
•	 A ban on commission for funeral 
plan sales;
•	 A funeral will be provided on condition 
that instalments have been paid for at 
least 12 months;
•	 A requirement to be able to 
demonstrate fair value;
•	 Products must go through an approval 
process, including customer research;
•	 Current and legacy products must be 
reviewed at least once a year; and
•	 The FCA is enhancing its framework by 
introducing a new ‘Consumer Duty’ to 
all regulated firms over 2023 and 2024. 
This will require firms to focus on 
outcomes for clients and avoid 
foreseeable harm.
28
Dignity plc Annual Report and Accounts 2022
Standards, regulations and compliance

Within Dignity, we activated a significant 
programme of work to apply for the FCA 
authorisation to continue to offer these 
important products. We engaged with 
the regulator throughout the process, 
and fully support the framework it has 
implemented across the market.
We are pleased to confirm that 
Dignity’s application was successful, 
and we achieved the necessary 
FCA‑authorised status.
A key part of our new strategy is to 
maximise our scale and breadth as a 
Group, with the FCA rules acting as a 
catalyst for us to consider how we sell 
our funeral plans, directly and through 
our branch network. We see a clear 
benefit to the customer: we are a 
trusted, respected and regulated funeral 
plan provider that will also deliver their 
funeral to the highest of standards, and 
to their precise wishes, when the time 
comes. In this spirit, we stepped up and 
arranged funerals for plan holders of the 
now defunct Safe Hands group.
FCA regulation impacts almost every 
corner of our business, with FCA training 
mandatory for each of our colleagues 
participating in the development, 
marketing and sale of funeral plans.
Clear guidelines around how we operate 
also resulted in a new governance 
structure. Designed to increase focus on 
accountability and raise standards of 
professional behaviour, the Senior 
Managers and Certification Regime is 
considered to be the most significant 
piece of regulation for the funeral plan 
sector. We have appointed specially 
selected representatives accordingly, 
all of whom have gone through the 
FCA’s rigorous checks.
The Consumer Duty
Although we have gained the status of 
an FCA-authorised firm, we must still be 
ready for any changes or additions to the 
Regulator’s rules and respond accordingly.
One example is the Consumer Duty, 
which comes into force in July 2023, it sets 
higher and clearer standards of consumer 
protection across financial services, 
including funeral plans. It consists of a 
new overarching consumer principle, 
three new rules and four expected 
consumer outcomes.
The consumer principle states that a 
firm must act to deliver good outcomes 
for retail customers. The rules require 
firms to act in good faith, avoid causing 
foreseeable harm and enable/support 
customers to pursue their financial 
objectives. Outcomes involve ensuring 
customers receive communications they 
can understand, products and services 
that meet their needs and offer fair value, 
and the support they need, when they 
need it.
In October, the Board approved our 
Consumer Duty implementation plan. 
Independent Non-Executive Director, 
Kartina Tahir Thomson, has agreed to take 
on the role of Consumer Duty Champion.
 Actions required to meet these outcome 
rules, and to assess how to align our 
processes, are under way and will be 
completed by July 2023.
“Although we have gained the status of an FCA 
authorised firm, we must still be ready for any 
changes or additions to the Regulator’s rules.”
CMA implementation 
and compliance
In March 2019, CMA launched a market 
investigation into the funeral sector, 
with its Final Decision Report published 
in December 2020.
It identified a need for change, and set out 
a range of price transparency and service 
information requirements that all funeral 
directors are obliged to follow. The 
remedies set out by the Regulator include 
standardised price information for a core 
set of products offered by funeral and 
crematoria providers across the UK.
In April 2022, we submitted our first 
Annual Compliance Statement to the CMA, 
confirming that we were still adhering to 
these requirements.
In seeking assurance for our compliance 
statement, the process highlighted a 
number of areas where we could improve 
to help both our front-line operational 
colleagues and those in Central Services 
who assist behind the scenes. Since then, 
the CMA has stated it intends to review 
the effectiveness of its remedies and 
we’ve been looking at the various 
processes involved and finding ways to 
make them easier and more efficient.
Dignity plc Annual Report and Accounts 2022
29
Governance
Financial Statements
Other Information
Strategic Report

Our profession 
is a vocation. 
We’re inspired by 
the sense of purpose 
it brings, caring for 
families, our people, 
communities and 
the planet.
Pay, equality and wellbeing
In 2022 we introduced the Real Living 
Wage, and gave significant salary 
increases to 2,500 colleagues following 
a major benchmarking exercise.
We also hope to encourage more women 
to join and thrive with us. Men hold 59 per 
cent of our leadership roles and women 
41 per cent.
Everyone who works with us finds a 
supportive environment. Every area has 
a trained Mental Health First Aider, 
and access to a specialist helpline 
in complete confidence.
Communities
In 2022 we ran, baked, cycled, painted, 
recycled, swam and volunteered on behalf 
of numerous community causes and 
raised funds for local projects and 
national charities.
Net-zero: 2038
From finding new crematoria technologies 
and energy sources to electric vehicle 
fleets and alternative raw materials, 
we are exploring every avenue to be 
net-zero by 2038.
30
Dignity plc Annual Report and Accounts 2022
The business of caring

MR PATRICK O, A CUSTOMER
“We were particularly 
impressed with Nigel, who 
went over and above by 
wearing his special tricolour 
tie as a homage to my 
father’s Irish roots.”
Dignity plc Annual Report and Accounts 2022
31
Strategic Report
Governance
Financial Statements
Other Information

If there’s a common 
thread that runs 
through each aspect 
of Environment, Social 
and Governance, it is the 
wellbeing of people.
Our approach
Respecting the planet is to contribute 
to the future safety and welfare of its 
populations, while social and governance 
actions focus on equitable treatment for 
all citizens and a concern for what is 
right and fair.
As one of the UK’s largest end-of-life 
service providers, caring for all people 
is instinctive and intuitive. We do it every 
day to the very best of our ability, and we 
regard playing our part in ESG practices 
as a natural extension of that care.
There is also no doubt that companies 
that place a high priority on ESG are 
better businesses.
Higher-quality employees tend to look for 
careers that have a clear social purpose 
and conscience. Reputable investors and 
banks insist on working with enterprises 
that make profits fairly. And with each 
passing year, more and more of the 
families we care for want to know that 
the perfect send-off we create has doing 
the right thing at its heart.
32
Dignity plc Annual Report and Accounts 2022
Environmental, Social and Governance

We are an extensive business, 
with our 725 funeral branches 
and 46 crematoria spanning the 
length and breadth of the UK.
Moreover, we are the only business in the 
sector that provides a complete portfolio 
of funerals, funeral plans, crematoria, 
memorials and coffin-manufacturing 
under our roof.
Dignity therefore feels we can – and must 
– take the lead in our sector when it comes 
to finding ever-more creative ways to 
lessen our impact on the environment. 
This starts with a pledge we made in 2021: 
that Dignity commits to being a net-zero 
enterprise by 2038.
This is ambitious, and demands 
meaningful research, planning and 
actions immediately.
During 2022, we:
•	
Performed our latest Task Force on Climate-related 
Financial Disclosures (‘TCFD’) analysis, including gathering 
Scope 3 data for the first time which has identified our 
highest-emitting categories;
•	
Investigated heat recovery technology with the aim of 
achieving carbon negative crematoria in the future;
•	
Planned for NOx abatement plant to achieve a reduction of 
waste gases by 1 January 2027;
•	
Ordered our first hybrid hearse, for delivery and trialling 
in mid-2023;
•	
Started a rollout of electric vehicle charging points 
for employees, customers and ultimately our new 
electric fleet; and
•	
Gained Board sanction for a dedicated ESG Manager, 
who will take up the role in April 2023. With this expert 
new internal resource, 2023 will see us define a detailed 
roadmap to achieving our pledge in 2038, and accelerate 
our progress.
Dignity plc Annual Report and Accounts 2022
33
Governance
Financial Statements
Other Information
Strategic Report

Task Force on Climate-related Financial Disclosures (‘TCFD’) Report 2022 – Summary report
Listing Rule (‘LR’) 9.8.6R requires mandated companies to include statements aligned with the TCFD framework in their annual 
reports. Dignity supports this requirement because it provides transparency and supports our ambition to set the standard for 
sustainable business practices in our industry. This year, Dignity has complied with 9 of the 11 recommendations. Due to space 
limitations in the Annual Report, we have been unable to provide full details of all our modelling, processes and methodology. To 
ensure full transparency, we have published a standalone report which includes this supplementary information and can be found on 
the Company’s website at www.dignityplc.co.uk. We are currently developing our net-zero targets and strategy which will allow us to 
comply fully with recommendations for Metrics and Targets in 2023.
Area
Recommended disclosures
Compliance status
Governance – Disclose the 
organisation’s governance climate-
related risks and opportunities.
(a)	 Describe the Board’s oversight of 
climate-related risks and opportunities.
Compliant
The Board has overall responsibility for 
all risks and signed off on the climate-
related risk register in December 2022.
(b)	Describe management’s role in 
assessing and managing climate-
related risks and opportunities.
Compliant
Management has been involved in the 
climate-related risk assessment and 
development of the associated risk register.
Strategy – Disclose the actual and 
potential impacts of climate-related risks 
and opportunities on the organisation’s 
businesses, strategy, and financial planning, 
where such information is material.
(a)	 Describe the climate-related risks 
and opportunities the organisation 
has identified over the short, medium 
and long-term.
Compliant
Table on pages 37 to 40 explains the risks 
considered, including the possible impact and 
mitigation.
(b)	Describe the impact of climate-
related risks and opportunities 
on the organisation’s businesses, 
strategy and financial planning.
Partial
Table on pages 37 to 40 includes detail on the 
business’s response to the risks identified.
In 2023, we will be conducting financial 
modelling on our key risks to be able to provide 
quantification of impact.
(c)	 Describe the resilience of the organisation’s 
strategy, taking into consideration different 
climate-related scenarios, including a 2°C 
or lower scenario.
Compliant
Table on pages 37 to 40 includes detail on the 
business’s response to the risks identified.
This includes consideration of a <2°C scenario.
Risk Management – Disclose how the 
organisation identifies, assesses, and 
manages climate-related risks.
(a)	 Describe the organisation’s processes 
for identifying and assessing climate-
related risks.
Compliant
This report provides a summary of our 
processes. More detail on the climate scenario 
analysis and risk assessment is provided in our 
2022 TCFD Report.
(b)	Describe the organisation’s processes for 
managing climate-related risks.
Compliant
This report provides a summary of our processes. 
More detail is provided in our 2022 TCFD Report.
(c)	 Describe how processes for identifying, 
assessing, and managing climate-related 
risks are integrated into the organisation’s 
overall risk management.
Compliant
This report provides information on how we are 
responding to climate-related risks to ensure 
our business is resilient.
Metrics and Targets – Disclose the metrics 
and targets used to assess and manage relevant 
climate-related risks and opportunities where 
such information is material.
(a)	 Disclose the metrics used by the 
organisation to assess climate-related 
risks and opportunities in line with its 
strategy and risk management process.
Compliant
This is provided in this summary and also 
the 2022 TCFD Report, with additional 
context and detail.
(b)	Disclose Scope 1, 2 and, if appropriate, 
Scope 3 greenhouse gas (GHG) emissions, 
and the related risks.
Compliant
The SECR Scope 3 data has been provided 
in this summary; all Scope 3 data is provided 
in the 2022 TCFD Report.
(c)	 Describe the targets used by the 
organisation to manage climate-related 
risks and opportunities and performance 
against targets.
Partial
Currently determining interim net-zero targets 
and strategy. This will be completed in 2023.
Introduction
The TCFD provides a framework for companies to report on its climate-related risks and opportunities, covering Governance, 
Strategy, Risk Management and Metrics and Targets. We were proud to have complied with the TCFD framework last year, using it to 
determine our position and areas for development. This year, we have produced this summary report which includes all indicators 
and due to restrictions on space in this document, a standalone Report has been published which provides further details on the 
processes, risks and outcomes for Dignity.
34
Dignity plc Annual Report and Accounts 2022
Environmental, Social and Governance continued

Our journey so far:
2010
•	
We submitted our first CDP report.
•	
We started an ongoing focus on reducing emissions.
2021
•	
We established an Environmental and Sustainability Committee.
•	
We included a TCFD disclosure in our Annual Report.
2022
•	
Our Board adopted a net-zero pledge.
•	
We wrote a standalone TCFD Report for 2022 and conducted climate scenarios analysis.
2023
•	
We have appointed an ESG Manager.
•	
We will publish our net-zero interim targets and strategy.
•	
We are determining our interim targets and actions, which will be finalised in 2023.
•	
We are making significant investment to ensure modern, more efficient equipment is utilised.
2038
•	
Our net-zero target date.
Climate change and the funeral and crematoria sector
Climate is the long-term pattern of weather in a certain area, and climate change is long-term shifts to these patterns, resulting in 
changes to global weather and average temperatures. These pose physical risks to businesses. Limiting climate change requires 
reducing the emission of greenhouse gases (‘GHG’), including carbon dioxide (‘CO2’). The risks associated with this move to a low-
carbon economy are known as transitional risks.
Achieving net-zero as a country by the Government’s target date of 2050 will require all industries to play their part in reducing carbon 
emissions. At Dignity, we want to lead the way in the funeral and crematoria sector, and this report sets out how we are going about that.
Overview – Where do we stand with TCFD?
At Dignity, we recognise that climate change is being driven by human activity. We need to ensure that we prepare for climate change, 
as well as reduce our impact on the environment. The TCFD provides a framework for assessing the risks to our business, allowing us 
to respond appropriately and report on this process to our internal and external stakeholders. It is important that we are transparent 
with our stakeholders about the potential risks and opportunities that climate change presents to our business and how we are 
managing this.
To show our commitment to improving our environmental performance, we have set an ambitious target of net-zero by 2038. We are 
in the process of setting interim targets so that we can hold ourselves accountable for progress toward that goal. The Group knows 
this target is setting the bar high, but we want to be a leader in our sector and to do our part in keeping global warming well below 
2ºC, in line with the Paris Agreement.
Governance – Ensuring accountability and responsibility for climate-related risks
The Board has overall responsibility for climate-related issues, including the risks and opportunities associated with climate change. 
It receives and reviews the climate-related risks annually. To date, our Chief Executive Officer (‘CEO’) has managed climate change 
as an operational issue. This includes factoring climate-related issues into the refurbishment of our estate and development of 
our products and services. From 2023, this will be the responsibility of the Director of Operations, who is also responsible for 
climate-related risks.
The Board delegates some of its responsibilities to its sub-committees. The Audit and Risk Committees work on behalf of the Board to 
monitor the effectiveness of risk management, including climate-related risks. The Committees oversee the internal controls, perform 
comprehensive reviews of the Group’s principal risks, ensure climate risk management is embedded into the existing risk management and 
ensure the Board has adequate climate expertise to deliver the Group’s climate pledges. In addition, the Group’s Remuneration Committee 
is responsible for creating policies and packages which align with the Group’s long-term sustainability, including climate-related topics.
Addressing climate and environmental matters requires cross-department collaboration. In 2021, we established our Environmental 
and Sustainability Committee, consisting of the head of each major department, to ensure best practice is embedded throughout our 
organisation. This Committee supports the Board by setting and monitoring environmental targets, collecting emission data and 
raising employees’ concerns on environmental matters. In 2023, we will appoint an ESG Manager to support further our ambition 
to be a market-leading responsible business.
Audit and Risk Committees
Monitor the risk management process, 
including climate-related risks
The Dignity plc Board 
Overall responsibility for climate-related risks and opportunities
Board-level Committees
Remuneration Committee
Develops remuneration package, 
factoring in climate related-topics
Environmental and 
Sustainability Committee
Consists of department heads; 
supports the Board in environmental 
target setting and data collection
Dignity plc Annual Report and Accounts 2022
35
Governance
Financial Statements
Other Information
Strategic Report

Strategy – Building climate resilience into our business strategy
We recognised sustainability and climate resilience as an emerging risk in 2021. This year we have conducted climate scenario analysis, 
giving us a more granular insight into the climate-related risks and opportunities for our business over the short, medium and long-term. 
Through this, we can ensure that climate change is appropriately factored into our long-term strategy to mitigate risk and build on 
opportunities. We believe this is important for ensuring our business is sustainable in the long-term. Our new ESG Manager will be 
responsible for developing our ESG strategy, including climate change initiatives ensuring it reflects our 12 Guiding Principles.
The key area where climate change is impacting our business strategy in the short-term is in the refurbishment plans for our estate, 
including the upgrading of our cremators. This is a direct response to our ambition to be net-zero, our understanding of climate-
related risks and our aim to be a responsible business.
Climate change cannot be perfectly predicted, and future outcomes depend on the level of action taken in the coming decades. 
Climate scenario analysis, therefore, uses possible global warming pathways to envisage potential futures. This allows a better 
understanding of the potential risks and opportunities. We have used the risk framework suggested by the TCFD and provided impact 
descriptions and mitigations specific to our business in the transitional risk table on pages 37 to 40 on the adjacent page. Climate 
scenario analysis was conducted for 46 sites across our estate to give a representative picture of the potential risks of climate change.
Our climate scenarios
We used three scenarios and three time horizons to give our analysis a suitable level of granularity and coverage. Using a best, 
worst and moderate-case scenario ensures we have considered a broad range of eventualities. Looking beyond the usual short 
and medium-term business timelines to include a long-term view up to and beyond 2050 provides insight into emerging future risks.
The scenarios were built using established international frameworks, including the International Energy Agency’s World Energy 
Models (‘WEM’), the Shared Socioeconomic Pathways (‘SSPs’), Climate Natural Catastrophe Damage Model, CORDEX regional climate 
forecasts and Integrated Assessment Models (‘IAM’):
Below 2°C: this is the best-case scenario in which immediate and substantial mitigation measures are implemented through 
coordinated global action, keeping the increase in average temperatures to below 2°C by 2100, compared with pre-industrial levels. 
Achieving this will require strict laws and regulations to lower carbon emissions, which means this scenario sees high transitional risks 
but less severe physical impacts in the long-term.
2–3°C: this is the most likely scenario currently, where climate action is somewhat delayed and the response is less coordinated. 
In this case, some businesses will choose to be leaders in their field while others continue with business as usual. This scenario 
sees higher transitional risks in the medium-term due to the need for them to be stricter or implemented more quickly, making 
it harder for businesses to respond. Physical risks are higher in this scenario than in the below 2°C scenario.
Above 3°C: this is the worst-case scenario where business continues as usual for an extended period with little to no climate action 
taken. This results in a rise in global temperatures of more than 3°C, which is expected to increase the instability of the climate. This 
scenario, therefore, sees the highest physical risks. There are transitional risks in the long-term which could still be high as policies 
are rushed into place once action is taken.
Each of these scenarios was modelled over three time horizons:
•	 Short-term (2020–2025): this is important for planning our capital expenditure as a business, particularly around improving the 
energy efficiency of our cremators and the electrification of our fleet.
•	 Medium-term (2025–2035): this timeframe provides insights into potential areas for future consideration in the business strategy.
•	 Long-term (2035–2050): this ensures our modelling covers the period up to the UK Government’s 2050 net-zero target and the 
increasing impact of physical risks over the longer-term.
•	 Risk modelling was conducted for 46 sites across our estate to give a representative picture of the potential risks of climate change. 
These included 45 crematoria and our manufacturing site.
In November, a workshop was held to present the findings to key internal stakeholders, including the Director of Operations, 
Financial Controller, Head of Property Services, Head of Manufacturing, Head of Service Delivery, Head of Senior Procurement 
Business Partner and Fleet Manager. For those unable to attend, a recording was provided. Based on the climate scenario analysis 
results and discussion from the workshop, a climate-related risk register was produced using the risk matrix from our standard risk 
register. This was presented to the Board in December and was approved.
In 2023, we will be conducting financial modelling so that we can understand the impact of these risks on our strategy and financial 
planning. This will, in part, be informed by the actions within our net-zero strategy.
This process considered 13 transitional risks and six physical risks as suggested by the TCFD. These are outlined below. During 2023, 
each department will consider how these risks impact their departmental strategies and the mitigation measures in place. We will 
report on how this impacts our risk assessment in our 2023 TCFD reporting. We will also begin to quantify the financial impacts of 
our key climate-related risks, using the actions set out in our net-zero strategy.
Full details on our climate-related risks are provided in our 2022 TCFD Report.
36
Dignity plc Annual Report and Accounts 2022
Environmental, Social and Governance continued

Transitional risks
Area
Climate-
related risk
Scenario and 
time horizon of 
highest impact
Impact
Impact and mitigation
Policy & 
Legal
Enhanced 
emissions 
reporting 
and other 
reporting 
obligations
<2°C
2–3°C
Short/
Medium-term 
(2020–2035)
Very high 
likelihood
Increased capital 
expenditure 
(CAPEX)
(e.g. internal 
resources, 
consultation fees, 
audit fees)
Rated as major 
impact due to risk 
of legislative 
breaches resulting 
in fines
Dignity is already impacted by government regulation to capture 
emissions (Streamlined Energy and Carbon Reporting (‘SECR’)) and, 
more recently, TCFD regulation. As the world aims to transition to 
a decarbonised economy, further regulations may be introduced.
Dignity has partnered with Inspired to produce its TCFD and calculate 
Scope 3 emissions to ensure we comply with all current requirements 
and are prepared for future emissions reporting.
Financial risk modelling will be completed in 2023.
Mandates on 
and regulation 
of existing 
products and 
services
<2°C
2–3°C
Medium-term 
(2025–2035)
Very high 
likelihood
Increased capital 
expenditure 
(‘CAPEX’) 
(e.g. to replace/
update existing 
assets to meet 
new regulations)
Rated as 
moderate impact 
due to risk of 
unplanned spend 
causing moderate 
interruption to the 
agreed strategy
Regulations on our products and services may increase over time. 
Cremations already have an emissions limit, which may be further 
tightened in future. Low emission zones are already in effect in some 
cities, with more planned. This will impact Dignity’s funeral car fleet, 
requiring low-emission vehicles or paying daily charges.
We are developing our net-zero strategy to ensure we are planning for a 
low-carbon future and, therefore, prepared for potential changes to our 
products and services. We have allocated capital expenditure (‘CAPEX’) 
to upgrading our crematoria to ensure they are more efficient and use 
the latest technology. We have also ordered our first plug-in hybrid 
funeral car as part of exploring our future fleet options.
Increase in 
carbon/GHG 
pricing
<2°C
2–3°C
Medium/
Long-term 
(2025–2050)
Moderate 
likelihood
Increased 
operating 
expenses (‘OPEX’) 
(e.g. to cover 
carbon pricing)
Rated as minor 
impact due to the 
projected costing 
and its impact on 
budgeted spend
The existing UK Emissions Trading Scheme (‘ETS’) could be extended; 
it currently covers energy intensive industries such as the aviation 
sector and power generation sector. Other carbon tax schemes could 
be introduced. Failure to prepare could significantly impact the 
financial performance of the business.
We are reducing our carbon emissions and are monitoring the risk 
of a carbon tax.
Exposure 
to litigation
<2°C
2–3°C
Short/
Medium-term 
(2020–2035)
Moderate 
likelihood
Increased 
expenditure 
(for compliance 
and for fines if 
necessary)
Rated as negligible 
impact due to the 
projected cost and 
its impact on 
budgeted spend
Failure to comply with all new policies and regulations may expose Dignity 
to fines and lawsuits. Any litigation may also have an adverse impact on 
brand reputation. Suppliers may also be exposed to similar risks which 
could change product costs.
Dignity has partnered with Inspired for TCFD reporting and 
calculating Scope 3 emissions to ensure we are complying with 
all current requirements and prepared for potential future 
emissions reporting.
This means that although there is potential for this to occur (moderate 
likelihood), we consider the overall impact as negligible as we have 
suitable controls in place.
Dignity plc Annual Report and Accounts 2022
37
Governance
Financial Statements
Other Information
Strategic Report

Area
Climate-
related risk
Scenario and 
time horizon of 
highest impact
Impact
Impact and mitigation
Markets
Uncertainty in 
market signals
<2°C
2–3°C
Medium/
Long-term 
(2025–2050)
High likelihood
Reduced 
investment
Rated as major 
impact due to risk 
of decline in the 
solvency or 
financial 
reputation of 
the business
The introduction of new policies and technologies will ultimately filter into 
the financial markets. Markets are already reacting to the introduction of 
new policies and sudden events such as acute physical risks. Investors 
may look at environmental performance and allocate capital accordingly.
We aim to be the market leader in terms of being a sustainable business, 
including reducing our environmental impact and increasing our green 
service and product offerings.
Changing 
customer 
behaviour
<2°C
2–3°C
Medium/
Long-term 
(2025–2050)
Moderate 
likelihood
Reduced revenue 
(e.g. from lower 
demand)
Rated as major 
impact due to risk 
of material loss 
of competitive 
advantage against 
established 
competitors or 
market disruptors
If consumers want more environmentally conscious funeral options and 
we cannot provide them, we may see a reduction in customer spending 
with an adverse effect on Dignity’s revenue and profitability.
Market changes are already monitored as part of our existing principal 
risks. We are looking to trial and develop new products, for example 
testing which coffins are most environmentally friendly. We have also 
unbundled prices and services so that customers have greater flexibility 
to create the right funeral, including considering green options.
Increased cost 
of energy and 
raw materials
<2°C
2–3°C
Medium-term 
(2025–2035)
High likelihood
Increased OPEX 
(e.g. to cover 
increased material 
and energy costs)
Rated as minor 
impact due to the 
projected costing 
and its impact on 
budgeted spend
The physical risks of climate change may impact raw material costs. This 
could cause production costs to increase due to changing input prices 
(e.g. energy, water) and output requirements (e.g. waste treatment). 
There may also be abrupt and unexpected shifts in energy costs.
We are re-organising the business to reduce central costs and benefit from 
economies of scale, which we can pass on to our Funeral Directors. As we 
grow the business, overhead costs per funeral will drop.
We are looking into alternative fuels but have been unable to move to green 
gas. Biogas is currently not available at as favourable prices as seen in Europe.
Reputation Increased 
stakeholder 
concern or 
negative 
stakeholder 
feedback
<2°C
2–3°C
Short/
Medium-term 
(2020–2035)
High likelihood
Decreased access 
to capital and 
reduced revenue
Rated as major 
impact due to risk 
of decline in the 
solvency or 
financial 
reputation of 
the business
Investors want to see how their capital is being used to reduce 
emissions. If we are not able to provide this, we may see a reduction 
in capital availability.
There is also a risk of reduced employee attraction and retention if we do 
not respond to employee expectations around sustainability.
We know that ESG issues are a key priority for investors and bondholders. 
We meet regularly with investors to understand their interests. We have 
two-way communication with our colleagues to understand their 
priorities and ensure we are responding appropriately.
Shifts in 
consumer 
preferences
<2°C
2–3°C
Medium-term 
(2025–2035)
Moderate 
likelihood
Reduced revenue 
(e.g. from lower 
demand)
Rated as major 
impact due to risk 
of material loss 
of competitive 
advantage against 
established 
competitors or 
market disruptors
If consumers want to support companies which are responding 
proactively to climate change, and we are not seen as doing enough, 
we may see a reduction in customer spending with an adverse effect 
on Dignity’s revenue and profitability.
Market changes are already monitored as part of our existing principal 
risks. We are looking to trial and develop new products, for example 
testing which coffins are most environmentally friendly. We have also 
unbundled prices and services so that customers have greater flexibility 
to create the right funeral, including considering green options.
Stigmatisation 
of sector
<2°C
2–3°C
Short/
Medium-term 
(2020–2035)
Low likelihood
Reduced revenue
Rated as minor 
impact due to risk 
of operational 
failure leading to 
minor disruption
If the sector is stigmatised, our production capacity could be reduced 
due to delayed planning approvals or supply chain interruptions and 
this would reduce revenue. We may also see the re-pricing of assets 
(e.g. land valuations).
Our business sites are spread across the country. This diversification 
will help spread risks in changing asset values.
38
Dignity plc Annual Report and Accounts 2022
Environmental, Social and Governance continued

Area
Climate-
related risk
Scenario and 
time horizon of 
highest impact
Impact
Impact and mitigation
Technology Costs to 
transition 
to lower-
emissions 
technology
<2°C
2–3°C
Short/
Medium-term 
(2020–2035)
High likelihood
Increased CAPEX 
and OPEX
Rated as 
moderate impact 
due to risk of 
unplanned spend 
causing moderate 
interruption to the 
agreed strategy
Achieving our net-zero targets will require capital investment 
in new technology. There may be higher costs associated with 
lower-carbon fuels.
We are developing our net-zero strategy to ensure we are planning for a 
low-carbon future and, therefore, prepared for potential changes to our 
products and services. We are aware of the CAPEX required to manage 
these changes and are planning accordingly.
Substitution 
of existing 
products 
and services 
with lower-
emissions 
options
<2°C
2–3°C
Medium-term 
(2025–2035)
High likelihood
Increased CAPEX 
(e.g. to replace/
update existing 
assets to meet 
new regulations)
Rated as minor 
impact due to the 
projected costing 
and its impact on 
budgeted spend
As we move to a lower-carbon economy, we may need to write-off 
existing assets or retire them early, with the associated increase in 
capital expenditure to invest in low-emission technologies. We may 
also need to update our processes to accommodate this new technology.
We are developing our net-zero strategy to ensure we are planning for a 
low-carbon future and therefore prepared for potential changes to our 
products and services. This will ensure assets reaching end of life (‘EOL’) 
are replaced with future-proof options.
We are aware of the capital required to manage these changes and 
are planning accordingly.
This includes currently exploring options for a hybrid operational fleet.
Unsuccessful 
investment 
in new 
technologies
<2°C
2–3°C
Short/
Medium-term 
(2020–2035)
Moderate 
likelihood
Reduced or 
delayed return 
on investment
Rated as 
moderate 
impact due to 
the projected 
shortfall in return 
on investment
To meet emission targets, technology may have to be replaced, leading 
to increased capital expenditure. Some technology may not work as 
well as expected, requiring them to be replaced before their intended 
retirement date.
We are developing our net-zero strategy to ensure we are planning for 
a low-carbon future and therefore prepared for potential changes to 
our products and services. This will ensure assets reaching end-of-life 
are replaced with future-proof options. We research and trial new 
technology carefully before investing. We are aware of the capital 
required to manage these changes and are planning accordingly.
Acute
Increased 
severity of 
flooding
>3°C
Medium/
Long-term 
(2025–2050)
High likelihood
Increased OPEX 
and CAPEX
Rated as 
moderate impact 
due to risk of 
operational failure 
leading to 
moderate 
disruption
Flooding poses a risk of direct damage to property, plant and equipment. It 
could damage transport networks leading to supply chain impacts, including 
increased costs, potential delivery delays and operational disruptions.
Global property insurance premiums are forecast to rise by 29 per cent by 
2040 as weather-related catastrophes become more intense and frequent.
Some sites are potentially at increased risk of flooding due to climate 
change. These will be monitored, and appropriate risk assessments, 
mitigation plans and insurance will be in place where necessary.
Heatwaves/
extreme heat
>3°C
Medium/
Long-term 
(2025–2050)
Very high 
likelihood
Increased OPEX
Rated as negligible 
impact due to low 
risk of impact on 
service provision
Rising mean temperatures will lead to a higher demand for cooling in 
order to maintain optimum temperatures for staff and operations, 
leading to rising energy costs. Employees may require more frequent 
breaks to avoid health risks associated with higher temperatures, which 
could impact productivity.
Heatwaves often result in an increase in deaths which we would need 
to be prepared for. However, we have learnt from COVID-19 and are 
confident in our ability to manage such fluctuations in demand.
Infrastructure may be impact by heatwaves, leading to supply 
chain disruptions.
There was no significant disruption from the 40°C days in 2022. We are 
currently assessing our coolers and creating a strategy to replace these 
with more modern and efficient versions as required, based on EOL date. 
Generators are in place to maintain facilities should there be power 
outages. If necessary, viewings can be moved to cooler days.
Increased 
frequency 
of wildfires
>3°C
Long-term 
(2035–2050)
Moderate 
likelihood
Increase CAPEX if 
there is damage 
to property, plant 
and equipment
Rated as negligible 
impact due to low 
risk of impact on 
service provision
Wildfires may increase over time due to heatwaves and extreme 
weather increases. This could lead to direct damage to property, plant 
and equipment, as well as damage to transport networks, resulting in 
delays from suppliers. Costs for installing appropriate ventilation may 
also increase due to increased requirement for air filtration systems.
This is unlikely to have a material impact on the business but we are 
monitoring the situation.
Dignity plc Annual Report and Accounts 2022
39
Governance
Financial Statements
Other Information
Strategic Report

Area
Climate-
related risk
Scenario and 
time horizon of 
highest impact
Impact
Impact and mitigation
Chronic
Sea level rise
>3°C
Long-term 
(2035–2050)
High likelihood
Increased CAPEX 
if sites need to 
be moved or 
protected
Rated as 
moderate impact 
due to risk of 
unplanned spend 
causing moderate 
interruption to the 
agreed strategy
Rising sea levels increase the risk of erosion, storm surges and saltwater 
intrusions into aquifers that supply sites with fresh water. This could 
damage crematoria or other sites, leading to closures and increased 
insurance premiums.
There is a risk of supply chain disruption due to damage and disruption 
to major distribution centres, ship ports and airports.
This is a long-term risk (beyond 2050), so we are monitoring the situation. If 
necessary, we will engage external companies to conduct site-specific flood 
risk assessments and monitor flood risk at sites for long-term impacts.
Rising mean 
temperatures
>3°C
Medium/
Long-term 
(2025–2050)
Extremely high 
likelihood
Increased OPEX
Rated as negligible 
impact due to low 
risk of impact 
on service 
provision
Rising mean temperatures will lead to a higher demand for cooling in 
order to maintain optimum temperatures for staff and operations, 
leading to rising energy costs. Employees may require more frequent 
breaks to avoid health risks associated with higher temperatures, which 
could impact productivity.
Heatwaves often result in an increase in deaths which we would need 
to be prepared for. However, we have learnt from COVID-19 and are 
confident in our ability to manage such fluctuations in demand.
Infrastructure may be impact by heatwaves, leading to supply 
chain disruptions.
There was no significant disruption from the 40°C days in 2022. We are 
currently assessing our coolers and creating a strategy to replace these 
with more modern and efficient versions as required, based on EOL date. 
Generators are in place to maintain facilities should there be power 
outages. If necessary, viewings can be moved to cooler days.
Water stress
>3°C
Long-term 
(2035–2050)
High likelihood
Potential increase 
in CAPEX to adapt 
to water stress
Rated as negligible 
impact due to low 
risk of impact 
on service 
provision
This may result in the restricted water usage and additional regulation 
to report on water consumption.
We have rainwater capture in place for some sites with a plan to roll out to 
all crematoria. We are monitoring and managing our water consumption.
Opportunities
Many of the identified risks also provide opportunities for Dignity. We aim to lead the way in terms of being a sustainable business 
within our sector by offering environmentally conscious funeral options to our customers. By making our operations more efficient, 
we are able to reduce our operating costs and to offer lower-emission services. We are currently researching the emissions associated 
with our coffins to be able to provide this information to customers.
Risk Management
The Group has a well-established risk management process, including a risk register reviewed by the Risk Committee every quarter. 
New risks are identified through discussion with senior management. This year we have conducted climate scenario analysis for our 
estate as detailed above, and the Board has signed off the resulting climate-related risk register.
Our risk management process has three interlinked steps:
•	 Identify and analyse: the Executive Directors and senior management have primary responsibility for identifying business risks 
and assessing the potential impact and likelihood of each. Risks are mapped to existing controls, and residual risks are prioritised 
for mitigation action. For climate change, we engaged an external consultant to provide the required knowledge and expertise on 
climate-related risks.
40
Dignity plc Annual Report and Accounts 2022
Environmental, Social and Governance continued

•	 Action: once risks are confirmed with the Board, controls are identified and costed so that action plans can be agreed upon. 
Our 2022 TCFD Report provides further detail on the actions being taken to mitigate our climate-related risks and to respond 
to opportunities.
•	 Implement: after the action plans are approved by the Board, the existing controls are enforced and tested. Our annual TCFD 
Report provides information on the actions we are taking each year to respond to climate change and how this is being integrated 
into our business strategy.
Metrics and Targets – What are we committing to?
It is important to us at Dignity that we measure and manage our impact on the environment. We have been monitoring our carbon 
emissions and taking action to reduce them since 2010. We want to set the standard for sustainable practices for end-of-life service 
providers. This is at the heart of our 2038 net-zero target.
In calculating our carbon footprint, setting carbon reduction targets and managing our emissions, we are also able to mitigate for some 
of the climate-related risks we have identified. This includes the risk of additional carbon reporting requirements being introduced, the 
potential need to make our technology, products and services low carbon, the introduction of a carbon pricing scheme and increased 
energy costs. By setting a net-zero target and strategy, we are proactively improving our technology and thereby lowering the carbon 
emissions associated with our products and services. We are also reducing our exposure to rising energy costs and the potential impact 
if a carbon tax were to be introduced.
Our ambition to be net-zero includes reducing Scope 1 and 2 emissions from our funeral branches, crematoria, care centres and funeral 
fleet. Our Scope 1 and 2 emissions are reported within the SECR report below. We will also reduce our Scope 3 emissions to net-zero, 
which includes emissions associated with our value chain. In 2023 we will set out our interim targets and our net-zero strategy.
In 2021, we calculated our Scope 3 emissions for the first time to understand our full carbon footprint and we have repeated that this 
year to identify changes. Our Scope 3 emissions for transport (personal vehicles used for business travel) is provided below. We have 
calculated our full carbon balance sheet, following the GHG Protocol’s Corporate Accounting and Reporting Standard, including all 
applicable Scope 3 categories and this is available in our 2022 TCFD Report. This will feed into our interim net-zero targets and our 
strategy for achieving these.
Streamlined Energy and Carbon Reporting (‘SECR’)
The following figures show the consumption and associated emissions for this reporting year for our operations. We have included 
our figures from the previous reporting year for comparison.
Scope 1 consumption and emissions relate to fuels burned by the organisation, including the combustion of natural gas and 
transportation fuels. We are looking to move to green gas in the future and are currently evaluating the feasibility of this.
Scope 2 consumption and emissions are the Group’s indirect emissions due to the consumption of purchased electricity in day-to-day 
business. We are pleased to state that our electricity is provided from 100 per cent renewable sources.
Scope 3 emissions relate to emissions resulting from sources not directly owned by us. As part of our SECR report, this refers to grey 
fleet (business travel undertaken in employee-owned vehicles only). This year, we are pleased to disclose our complete Scope 3 
inventory for 2021 in our standalone TCFD Report. Due to data availability and time constraints, we have been unable to calculate full 
Scope 3 emissions for 2022 ahead of this report.
Totals
Consumption – The total consumption (MWh) figures for our UK operations for reportable energy supplies are as follows:
Utility and scope
2022 
Consumption 
(MWh)
2021 
Consumption 
(MWh)
Grid-supplied electricity, transportation, gaseous and other fuels (Scope 1 and 2)
99,135
99,270
Emissions – The total emission (‘tCO2e’) figures for reportable energy supplies are as follows:
Utility and scope
2022
Consumption
(tCO2e) 
(location based)
2021
Consumption
(tCO2e)
(location based)
2022 
Consumption 
(tCO2e) 
(market based)
2021 
Consumption 
(tCO2e) 
(market based)
Percentage 
change vs 
previous year
Transportation, gaseous and other fuels (Scope 1)
15,340
15,566
15,340
15,401
-1.45%
Grid-supplied electricity (Scope 2)
3,274
3,755
–
–
-12.79%
Transport (Scope 3)(1)
–
–
–
–
–
Total
18,615
19,321
15,340
15,401
-3.65%
(1)	 Transport (Scope 3) covers all business travel in vehicles not owned by the business.
Dignity plc Annual Report and Accounts 2022
41
Governance
Financial Statements
Other Information
Strategic Report

Intensity metric – An intensity metric of tCO2e per full-time equivalent employee (‘FTE’) has been calculated for our annual total 
emissions. The methodology of the intensity metric calculations is detailed in the appendix. We have chosen to also include an 
additional business-specific metric based on the number of cremations. This has been calculated this year to benchmark and review 
the performance of our cremators, which are a specific element of high-energy-consuming equipment. This will allow us to track 
progress as we implement more advanced cremator technology.
Intensity metric
2022
location based
2021
location based
2022
market based
2021
market based
Total Scope 1 and 2 emissions
18,615
19,321
15,340
15,401
Number of FTE
3,919
3,062
3,919
3,062
tCO2e/FTE
4.75
6.31
3.91
5
Number of Cremations
75,500
–
75,500
–
tCO2e/Cremations(2)
0.25
–
0.20
–
(2)	 This has been calculated for the first time this year.
Energy efficiency improvements
We are committed to year-on-year improvements in our operational energy efficiency. As such, a register of energy efficiency 
measures available to us has been compiled, with a view to implementing these measures in the next five years.
Measures ongoing and undertaken through 2022:
•	
Trialling greener technology: we ordered our first plug-in hybrid hearse, due for delivery in 2023, as part of our transition to electric 
hearses. This is the next step in creating a low-carbon fleet for the Company, joining the existing 46 hybrid service vehicles already in use. 
As part of our CAPEX planning, we have also scoped out purchasing a hybrid (gas–electric) cremator. It is due for delivery next year and 
will be the first of its kind in the UK.
•	 Ongoing site upgrades: we have continued to improve energy efficiency at our sites, with over 250 locations receiving CAPEX 
investment. This includes installing motion sensors and LEDs to reduce energy use for lighting, upgrading fridges and cold room 
holdings and installing more efficient heating and air conditioning systems. We will be using Energy Performance Certificates 
(‘EPCs’) before and after upgrades to demonstrate the energy efficiency improvements.
Measures prioritised for implementation in 2023:
•	 Updating our cremators: we have committed to CAPEX investment in new cremators, which will start in 2023, with our oldest 
prioritised for replacement. This will be a chance to make our crematoria more energy efficient and to include the latest 
technology, including heat recovery.
•	 Replacing the biomass heating system at our factory site: the current system is over 30 years old and in need of replacement. 
This will give us the chance to install a modern system which will meet all current legislation around emissions to air, cope with the 
increased waste volume we are generating and reduce the need for supplemental heating in winter.
•	 Innovation sites: we will be conducting Energy Savings Opportunity Scheme (‘ESOS’) surveys across our estate in 2023. This will 
cover one administrative site, our factory, three depots, 20 trading branches and five crematoria. The surveyed properties will act 
as innovation sites. We will use them to collect data on our energy efficiency and carbon reduction measures to roll out best 
practices across our sites.
•	 Electric charge points: our first electric charge point was installed in February 2023 for public and employee use. This is part of 
our strategy for greening our fleet. We will be reviewing our Procurement Policy and incentives to facilitate the transition to electric 
vehicles for our company cars.
•	 Responsible consumption and production: with over 93 per cent of the estate having smart electricity meters and roughly 80 
per cent of the estate having smart gas meters, we have started to measure, monitor and reduce consumption for all utilities 
and align with the United Nations 2015 Sustainable Development Goal 12: Responsible Consumption and Production. We are 
proactively monitoring all consumption monthly and taking accountability by using Chartered Institute of Building Services 
Engineers (‘CIBSE’) TM46 Benchmarks, variance testing and intensity ratios across separate divisions. This is to measure the 
efficiency of sites and appliances and reduce wastage through leaks, to support our plan for future site upgrades and best practice 
training for employees.
Reporting methodology
Scope 1 and 2 consumption and CO2e emission data have been calculated in line with the 2019 UK Government environmental reporting 
guidance. The following Emission Factor Databases consistent with the 2019 UK Government environmental reporting guidance have been used, 
utilising the current published kWh gross calorific value (‘CV’) and kgCO2e emissions factors relevant for reporting year 01/01/2022–31/12/2022:
•	 Database 2022, Version 1.0.
•	 Estimations undertaken to cover missing billing periods for properties directly invoiced to Dignity plc were calculated on a kWh/day 
pro rata basis at meter level. These estimations equated to 0.62 per cent of reported consumption.
•	 Intensity metrics have been calculated utilising the 2022 reportable figures for the following metrics, and tCO2e for both individual 
sources and total emissions were then divided by this figure to determine the tCO2e per metric.
•	 FTE at 31 December 2022: Human capital = 3,919 (2021: 3,062).
42
Dignity plc Annual Report and Accounts 2022
Environmental, Social and Governance continued

Social: Our customers
In most cases, our people are 
among the first whom our 
customers will encounter after 
a loved one has died. And 
whether this loss has been 
expected, or is a sudden shock, 
they will understandably be in 
a fragile state.
Our role is to offer them both empathy 
and efficiency: to be a trusted new friend, 
getting to know them and, in particular, 
the character and story behind the person 
they have lost. We listen carefully to their 
wishes, offer ideas of our own, and do 
everything to create not just a funeral, 
but a personalised goodbye that is 
fitting in every aspect.
Serving every need
Dignity’s firms arrange every kind of 
funeral. These include religious Christian, 
Jewish, Hindu, Sikh, Muslim and Buddhist 
funerals; non-faith funerals; burials and 
cremations; simple direct cremations 
without services; woodland burials; 
alternative funerals; humanist, military 
and eco burials; and burials at sea.
Our new funeral plan, launched in 2022 
and the first of its kind in the sector, also 
enables and indeed encourages our 
customers to specify a perfect send-off, 
down to the very last detail of music, 
flowers, coffins, locations and any number 
of personal touches.
Making funerals affordable
For many, the cost of a funeral can be a 
worry and this was brought into sharper 
focus in 2022 with the cost-of-living crisis.
Where this is the case, Dignity offers the 
alternative of an ‘unattended funeral’. Also 
known as a ‘direct cremation’, this delivers 
all the care, respect and professionalism 
that we give to every traditional funeral, 
but without the added costs of a formal 
service, funeral hearses and limousines.
Demystifying the process
Funerals are not an everyday purchase, 
and it’s not surprising that many families 
approach the task with a certain 
trepidation. There are also legal 
formalities that the client, rather than the 
funeral firm, must carry out personally.
Our website offers a mine of practical 
information and even enables clients to 
experience an online walkthrough of a 
typical chapel of rest and other facilities.
We also want our clients to feel entirely 
comfortable and in control about our 
costs. All Dignity’s firms display full and 
transparent pricing, in compliance with 
CMA regulations, together with a price 
promise guarantee.
Dignity plc Annual Report and Accounts 2022
43
Governance
Financial Statements
Other Information
Strategic Report

Social: Our colleagues
Everyone is welcome
Just as we care for people from every walk 
of life, so we aim to mirror society with a 
diverse pool of talent internally.
We celebrate diversity and the rich input 
we gain from different backgrounds and 
life experiences.
We also recruit, promote and develop 
people on the criteria of aptitude, 
qualifications and experience alone. 
This means never discriminating by 
age, gender, religion, orientation, 
disability, pregnancy or any other 
personal characteristic.
We use gender-neutral language in our 
recruitment advertising, and ensure that 
our assessment and selection processes 
are rooted in fairness, by focusing solely 
on an applicant’s merits.
Support and rewards
There are no two ways about it: ours is a 
demanding sector. The dual tasks of 
caring for and honouring people who have 
died, and working with the loved ones 
they leave behind, can demand 
considerable mental strength. And at 
times, it can overwhelm even the most 
experienced of us.
Our branches comprise tight-knit teams of 
typically six to eight people, and looking 
out for each other runs deep in our culture.
We also support this with practical help 
for people as and when they may need it: 
we have created a network of Wellbeing 
Champions to promote the wider subject 
of good health, as well as trained Mental 
Health First Aiders in every area. Or, if 
colleagues prefer, they can access an 
external helpline and connect with a 
mental health specialist, 24 hours a day 
and in complete confidence.
Dignity is also acutely aware that our 
people must be properly rewarded. Every 
employee earns the real Living Wage, but 
in a benchmarking process in 2022 it was 
clear that our salaries in some areas were 
uncompetitive. During the year, more 
than 2,500 people duly received 
significant increases.
One indicator of employee satisfaction is 
our record in retaining good people. We 
are proud that 49 per cent have been with 
us for 5 years or more, and in 2022 we 
celebrated 39 colleagues reaching 25 
years’ service with the business.
Employee engagement
We want to stay close to our employees 
and their thinking, both about their own 
satisfaction and the wider picture of how 
we perform for our families.
We launched our Employee Engagement 
Survey early in 2022, and followed this by 
publishing our Guiding Principles. These 
crystallise the standards we seek to apply 
in caring for our clients, communities, 
colleagues and the planet.
A further engagement survey was 
launched in 2023, to track how the Guiding 
Principles have embedded, and to identify 
shifts in attitudinal responses over 2022.
Learning and development
Everyone in the business has their own 
personal account to access the Dignity 
Academy Portal. It is the hub for all our 
online learning, comprising both 
mandatory training and a trove of 
optional subjects and modules for 
self-driven development.
During the year, the portal was an 
essential resource as the business worked 
towards FCA authorisation and the 
far-reaching impact that new regulation 
had on re-training, new processes and 
additional knowledge.
More routinely, a ‘My Development’ 
section also tracks quarterly and annual 
performance reviews and enables each 
person to build a personal development 
plan. In turn, this is designed to identify 
any pressure points and ensure they 
are on track to achieve their 
career aspirations.
Apprenticeships
At the heart of career development in 
2022 was Dignity’s new apprenticeships 
programme. These opportunities range 
from horticulture, manufacturing and 
funeral operations through to leadership 
skills and practices.
In 2022 we launched our first funeral 
operations apprenticeships, supporting 38 
colleagues as Funeral Team Members or 
Funeral Directors as part of their career 
journeys in our operational teams.
In addition we launched apprenticeships 
in Transformational Leadership, with 64 
of our colleagues joining the inaugural 
cohort. This programme, launched at the 
time of our regional restructure, is 
designed to equip them with the vital 
soft skills, knowledge, behaviours and 
mindset they need to succeed in the 
modern workplace.
We see both programmes as key 
developmental tools as we pursue our 
mission to be the most trusted, respected 
and valued end-of-life service provider.
One apprentice, a current local Business 
Leader, commented: “I can see the 
progress I’m making and feel proud of the 
work I’ve done. I’m enjoying applying the 
learnings into how I lead my team, 
including mentoring a colleague who is 
studying for their own apprenticeship.”
Keeping everyone safe
Thankfully, 2022 was free of the severe 
attendance restrictions that impacted 
family funerals so sadly at the peak 
of the pandemic.
Nevertheless, COVID-19 continues to be a 
threat, and our business comes into direct 
contact with vulnerable people, care 
homes and hospitals. We therefore 
continued to observe all required 
protocols to keep our customers 
and colleagues safe.
44
Dignity plc Annual Report and Accounts 2022
Environmental, Social and Governance continued

Social: Our communities
Many of Dignity’s businesses are 
some of the oldest and most 
respected presences on the high 
street. In many cases, they have 
cared for generations of local 
families, and their roots in the 
community are deep and strong.
As our business has evolved into a more 
locally empowered model, they are 
also best-placed to know what their 
communities need in the way of support, 
time and resources.
In 2022, across the length and breadth 
of the UK, Dignity businesses have 
helped to refurbish village halls, 
litter-pick, reclaim waste ground for 
community use, donate sports 
equipment, keep local air ambulances 
fuelled and support food banks.
Overall, we’ve supported hundreds of 
projects with many thousands of pounds.
Dignity was also proud to sign up for the 
Government’s Homes for Ukraine 
initiative. By converting some available 
properties in our portfolio we were able 
to provide welcoming and safe places to 
stay for Ukrainian families escaping the 
conflict. Local teams also rallied round 
with fun days and cake sales, to give 
them financial support.
2022 also marked the halfway point in 
our three-year partnership with Teenage 
Cancer Trust. Some of the money we 
raise for this vital cause is generated by 
our metal recycling scheme (see panel 
on right). Our local teams also make 
important contributions, while balancing 
community needs closer to home.
We are inspired by this charity and its 
confident assertion that “by 2040, young 
people with cancer in the UK will have 
the best outcomes and quality of life 
in the world”.
APCC Metal Recycling Scheme:
£830k to charity
With the kind permission of numerous families, Dignity is proud to 
participate in a funeral sector initiative to reclaim metals, such as those used 
in orthopaedic implants, that survive the cremation process.
The scheme is administered by the Association of Private Crematoria & 
Cemeteries (‘APCC’), and under its constitution the profit from recycling 
metal is donated to a registered charity of the crematorium operator’s choice.
In this way, Dignity was able to donate over £830k to our chosen charities.
They included charities providing international aid or support across 
the UK and numerous smaller, not-for-profit organisations in the 
communities we serve.
In March, Dignity donated £100k to Save the Children and the British 
Red Cross to support victims of the conflict in Ukraine. In September, 
a contribution of £75k to the Disaster Emergency Committee’s 
international appeal helped provide aid to millions of people 
impacted by severe flooding in Pakistan.
We were also able to donate £100k to both Cruse Bereavement Support and 
Hospice UK, and £50k each to Alzheimer’s Society and Teenage Cancer Trust.
Dignity also helped 37 local charities to help maintain services or launch 
initiatives. Just a few examples included:
•	
Funding for fuel to keep air ambulances operational in the South-West, 
South-East and across the Midlands;
•	
A donation of £10k to help Edward’s Trust provide 200 hours of 
counselling in the West Midlands to parents who had lost a child;
•	
Andy’s Man Club, to expand its services across East Yorkshire to help 
prevent male suicide;
•	
The Rockinghorse Children’s Charity in Sussex, to fund a counsellor to 
support children following a bereavement;
•	
A donation of £10k to Angel Trust in Bishop Auckland to maintain its food 
bank, hot meals for homeless people and specialist advice on financial or 
mental health issues; and
•	
Funding for Hypo Hounds, a Kent-based charity, to train two assistance 
dogs to detect dangerously low blood glucose levels in children with 
Type 1 diabetes.
Dignity plc Annual Report and Accounts 2022
45
Governance
Financial Statements
Other Information
Strategic Report

Case story: 
cost-of-living grants
Together for Short Lives is a network of hospices that care for seriously ill 
children, within their premises or at family homes. The charity approached 
Dignity when spiralling energy bills threatened to prevent their families 
being together at Christmas, if their child was dependent on treatment at 
home using costly electrical equipment.
Dignity responded with a £25k donation to fund 100 cost-of-living grants 
so that families didn’t have to face this heart-breaking dilemma.
Case story: Dying Matters’ 
Community Grants 
Programme
In May, Dignity donated a further 
£50k to Dying Matters to support 
the expansion of its Community 
Grants Programme.
This initiative was launched at 
Hospice UK’s Annual Conference 
in 2021. It aims to support local 
organisations working to close 
the inequality gap when 
accessing hospice care, and to 
promote open discussion about 
end-of-life matters among groups 
that traditionally avoid such 
emotive conversations.
Dignity’s donation was used to 
provide grants for original and 
ground-breaking concepts 
to engage with these hard-
to-reach audiences.
These included:
•	
The East African Education 
Foundation, which held a 
film and comedy evening to 
encourage discussion about 
grief and end-of-life planning;
•	
Single Homeless Project’s series 
of creative workshops to spark 
conversations about death and 
bereavement amongst people 
experiencing homelessness;
•	
The Spire Arts Centre, who 
developed a video game 
environment that stimulates 
young men into sharing their 
feelings about the death of a 
loved one; and
•	
‘Uncovering’, a project that 
explored the experiences of 
death and grief amongst 
Pakistani women in Bradford.
We continue to work with 
Dying Matters to help this 
initiative to reach other 
high‑quality applicants.
Social: Our communities continued
46
Dignity plc Annual Report and Accounts 2022
Environmental, Social and Governance continued

Our principal Group risks
We detail here our top-down approach to risk management which supports our assessment of the principal risks facing the Group. 
In assessing which risks should be classified as ‘principal’, we assess the probability of a risk materialising together with its financial 
or strategic impact.
Risk appetite
Risk appetite is the level of risk that the Group is willing to take in order to achieve its strategic objectives, and it is set by the Board as 
advised by the Risk Committee. The Committee assesses the Group’s risk appetite across wide-ranging areas including the market, 
financing, operations, strategy and execution, developments, cyber security and technology, and brand.
The Board operates the appropriate risk appetite depending on the type of risk: for example, regulation, customer and cyber risks 
are low level but for strategic risk we are more willing to address greater risk to achieve strategic objectives. The overarching principle 
is that the Group’s services are of a consistently high standard and adhere to all regulatory requirements.
We have reviewed risk appetites for specific key risks during the year and, where appropriate, the Group’s risk appetite has been 
adjusted accordingly.
Our approach to risk management
The Group has a well-established governance structure with internal control and risk management systems. Dignity operates a three 
lines of defence model with each line understanding its own responsibilities within the common framework. The model contributes 
to fewer surprises and losses through a well-defined and operated control framework to manage risks, lower risk exposure where 
appropriate and increase likelihood that Dignity’s objectives will be achieved.
The risk management process:
•	 Provides a framework to identify, assess and manage risks, both positive and negative, to the Group’s overall strategy and the 
contribution of its individual operations; and
•	 Allows the Risk Committee to review a balanced and understandable assessment of the operation of the risk management process 
and inputs.
Responsibilities and actions
The Board
The Board is responsible for monitoring the Group’s risk and associated mitigating factors. Through the Risk Committee, it has 
carried out a robust assessment of both emerging and principal risks. This assessment process is supported by in-house risk 
management professionals.
The Company continues to work towards meeting its corporate governance responsibilities in respect of the composition of the 
Board, and is currently in the recruitment process for a Chief Financial Officer.
Risk process
The Risk Committee meets at least three times annually to consider the Group’s principal risks and uncertainties for subsequent 
adoption by the Board.
Risk assessment
Executive Directors and the leadership are responsible for identifying and assessing business risks.
Identifying risk
We identify risks through discussion and analysis with senior management, and include them in the risk register as appropriate.
Assessing risk
The potential impact and likelihood of each risk occurring is considered.
Mitigating activities
Where at all possible, we identify mitigating factors against each risk. Currently, mitigation has been identified for principal and 
emerging risks.
Review and internal audit
The link between each risk and the Group’s policies and procedures is identified. The Risk function reviews and provides oversight of 
the risks the business is facing. Where required, the Risk function will conduct deep dives into risks to manage and understand them 
further. Where relevant, the Group’s Internal Audit function assists with appropriate work, across an audit plan cycle, to ensure the 
related key controls, procedures and policies are understood and operated effectively where they serve to mitigate risks.
Dignity plc Annual Report and Accounts 2022
47
Governance
Financial Statements
Other Information
Strategic Report
Principal risks and uncertainties

Risk Committee
The Risk Committee advises the Board on risk management issues, recommends the framework of risk limits and risk appetite to the 
Board for approval and oversees the risk management arrangements of the Company. This includes embedding and maintaining a 
supportive risk management culture.
The Risk Committee seeks to ensure that material risks have been identified, and appropriate arrangements have been made, 
to manage and mitigate those risks effectively within the Company’s agreed risk appetite.
Risk status summary
The ongoing review of the Group’s principal risks focuses on how these risks may evolve.
Regulation of pre-arranged funeral plans
In order to carry out regulated funeral plan activities, firms must now be authorised by the FCA. Continuing with regulated activity 
without authorisation is a criminal offence.
Dignity is an FCA-regulated provider of pre-arranged funeral plans. We believe that this regulation is necessary and have welcomed 
its introduction.
Please see the analysis of this principal risk on page 52.
COVID-19
Although no longer a principal risk, COVID-19 created risks both to our ability to deliver services during lockdown and to the health 
and safety of our colleagues. We continue regular assessments of potential risks.
The Group has formulated business continuity and pandemic plans that are invoked, reviewed and adapted as necessary.
Accordingly, the ability to maintain average revenue is influenced by changes in the competitive landscape and the impact 
of COVID-19 pandemic.
Financial risk management
Risk description and impact
Mitigating activities and commentary
Change
Significant movements in the death rate
There is a risk that the number of deaths in any 
year will significantly reduce or increase. This 
would have a direct result on the financial and 
operational performance of both our funeral 
and crematoria services.
The profile of deaths has historically seen inter-year changes of ± one per cent, giving 
the Group the ability to plan its business accordingly. The death rate volatility 
increased during the COVID-19 pandemic and following it. The long-term projection 
of the Office for National Statistics (‘ONS’) is for deaths to increase.
We mitigate the risk by being able to control our costs and price structure, although 
this would not mitigate a significant short-term reduction in the number of deaths. 
Additionally, the ability to mitigate is currently affected by inflationary pressures 
such as the price of energy.
The number of deaths in 2022 was 639,000, which was four per cent lower than the 
prior year. Our planning continues to be based on the long-term expectations 
provided by the ONS.
The COVID-19 pandemic created a period of significant disruption for the funeral 
sector as the elevated death rate resulted in more funerals and cremations than the 
five-year average.
Whilst we anticipate this volatility in death rates will continue, it is possible that the 
death rate may reverse (although, as previously stated, the long-term ONS view is 
that it will increase), and the offsetting impact of these factors results in no change in 
the risk assessment.
Risk change key
No change
Increase
Decrease
New risk
48
Dignity plc Annual Report and Accounts 2022
Principal risks and uncertainties continued

Risk description and impact
Mitigating activities and commentary
Change
National adverse publicity
National adverse publicity for Dignity could 
result in a significant reduction in the number 
of funerals or cremations performed in any 
financial period. For pre-arranged funeral 
plans, adverse publicity for the Group, or 
for one of its limited number of partners, 
could result in a reduction in the number 
of plans sold or an increase in the number 
of plans cancelled.
The Group’s strategy is to focus on increasing funeral and crematoria market share, 
together with prioritising the sale of funeral plans through branches rather than 
telesales partners. We are now focused on developing and executing a vision to excel 
in the new FCA-regulated environment using all potential channels to find and 
support new clients.
FCA regulation of the sector has acted as a catalyst for change, resulting in a small 
number of organisations withdrawing from the pre-need funeral plans market. 
Where we can, Dignity has stood by its commitment to help customers of other plan 
providers and, as we have for customers of Safe Hands, we have engaged with a 
number of firms that are exiting the market. We continue to provide support to 
families that have been impacted by the collapse of various firms through providing 
funeral services to families.
Dignity is cognitive of and has assessed the financial risk in the transfer of funeral 
plans in this circumstance but the primary objectives are customer outcomes and 
support for the pre-need market. See also ‘Rescue plan transition costs’ on page 65.
The Group also previously responded to and adopted the requirements of the CMA 
Funerals Market Investigation Order 2021.
The Group maintains a system of internal control to ensure the business is managed 
in line with its strategic objectives.
Staff training and the work of the Quality and Standards Team assist in mitigating 
this risk.
Dignity operates a suite of sector-leading policies and practices that form our SOPs. 
These sit at the heart of everything we do regarding our care for clients and those 
they have lost. The procedures include guidelines for security and identification, 
access to premises and mortuaries, care for the deceased and all other important 
policies for both observed and unobserved procedures.
In terms of quality of care for clients and their loved ones, the SOPs assist in 
mitigating reputational risk and the possibility of adverse press coverage.
A fall in average revenue per funeral or 
cremation, resulting from market changes
There has been increasing price competition in 
the funeral market, resulting in material price 
reductions by the Group in recent years. It is 
highly likely that pricing pressure will remain 
for the foreseeable future, and therefore 
maintaining current average revenue per 
funeral or cremation may not be possible.
The Group’s strategic review has resulted in a more efficient business that can 
accommodate more competitive pricing, while continuing to provide clients with a 
greater range of choice, underpinned by exceptional standards and service. This will 
be supported by strong reputational management. The Group is aspiring to achieve 
20 per cent funeral market share in 10 years’ time (including both pre and at-need 
funerals) by offering the best service at the best value.
The Group will continue to adapt to serve evolving client needs. This will be achieved 
through investing in digital capabilities, including enhanced reporting of business 
intelligence and management information which will enable risks and trends to be 
identified promptly and accurately.
The Group has in recent times experienced lower average revenues than originally 
expected. In addition, awareness of Simple Funerals and Simplicity Cremations 
increased during the pandemic.
Inflationary pressures and the recessionary impact on the cost of living may further 
impact consumer preference and reduce net average revenues.
In 2021, we lowered prices substantially and found that our decline in market share 
was arrested and then reversed. Therefore, over time, we expect that loss of revenue 
to be more than compensated by volume growth, especially when combined with all 
the other elements of our strategy.
Direct cremations
Growth in the direct cremation market could 
reduce average revenue in our funeral business 
and adversely affect the volume mix and 
average revenue in the crematoria business.
The Group has addressed the increased demand for direct cremation with Simplicity 
Cremations, which offers low-cost, dignified direct cremations without an initial 
funeral service. They are an affordable alternative to a full funeral, or for those who 
just wish for a simple cremation. The increased demand for direct cremations has 
resulted in a decline in underlying average revenue, although our strategy is to 
rebalance this through increased market share.
Dignity plc Annual Report and Accounts 2022
49
Governance
Financial Statements
Other Information
Strategic Report

Risk change key
No change
Increase
Decrease
New risk
Risk description and impact
Mitigating activities and commentary
Change
Financial covenant under the Secured Notes
The Group’s Secured Notes requires EBITDA to 
total debt service to be above 1.5 times. If this 
financial covenant (which is applicable to the 
securitised sub-group of Dignity) is not 
achieved, then this may lead to an Event of 
Default under the terms of the Secured Notes, 
which could result in the Security Trustee taking 
control of the Securitisation Group on behalf 
of the Secured Note holders. See note 1 to 
the consolidated financial statements 
for further details.
In addition, the Group is required to achieve 
a more stringent ratio of 1.85 times for the 
same test, in order to be permitted to transfer 
excess cash from the Securitisation Group to 
Dignity plc.
The nature of the Group’s debt means that the denominator is now fixed unless 
further Secured Notes are issued in the future. This means that the covenant 
calculation will change proportionately with changes in EBITDA generated by the 
Securitisation Group.
Lower reported profitability increases the risk of breaching covenants.
The distorting impact of the pandemic on the timing of deaths continues to create 
significant uncertainty around the UK death rate in the near term. In order to 
address this uncertainty, the Board took the prudent decision to secure a temporary 
waiver of the financial covenant, on a precautionary basis regarding Dignity Finance 
PLC’s debt obligations. As a result, in March 2022 the Group was granted a waiver on 
the application of the covenants on the bonds for 12 months. This course of action 
accounted for post-pandemic uncertainty over the death rate which, together with 
the challenge of restructuring, risked a potential covenant breach. The waiver allows 
for an equity cure by Dignity plc should there be a shortfall in EBITDA of the 
Securitisation Group.
The agreement reached in September 2022 between Dignity and its bondholders 
allows for a deleveraging transaction involving and dependent on seven crematoria, 
which is expected to take place by 29 September 2023 as permitted. This transaction, 
if completed, would result in a deleveraging of the Group and a positive impact on 
the underlying financial ratios and covenant calculations. It requires a minimum of a 
net £70 million repayment of the bonds, but that figure could be higher depending 
on the value placed on the crematoria when the expected transaction occurs. 
Changes to the terms of the bonds will also allow more operational flexibility and 
future equity cures.
The consent to the proposal applies for a 12 month period to 29 September 2023. 
Should the transaction complete, an outcome the board is fully focused on achieving 
within the 12 months allowed, there are amendments to the documents that will 
allow further equity cures, with restrictions, to be made going forward should they 
be required.
The Group also has a loan facility with Phoenix Asset Management Partners.
See also Financial review, Capital structure and financing for the Trading Group 
on pages 66 to 68 and Going Concern on pages 134 to 137.
Disruptive new business models leading 
to a significant reduction in market share
It is possible that external factors, such as new 
competitors and the increased impact of the 
internet on the sector, could result in a 
significant reduction in market share of our 
funeral and crematoria operations. This would 
have a direct result on the financial 
performance of those divisions.
The Group believes that this risk is mitigated by its reputation as a high-quality 
provider, and with word of mouth recommendations being a key driver in how 
families choose a funeral director. In addition, the Group’s actions on pricing and 
promotion seek to protect the Group’s funeral market share by offering more 
affordable options. The substantial lowering of prices in 2021 and the adoption of a 
strategy based on growth have allowed our market share to stabilise and grow.
The Group is prioritising investment into standards of care, facilities and our estate, 
alongside a combination of a competitive pricing and product mix, cultural change 
and stronger branding, to grow local market share.
For crematoria operations this is also mitigated by the Group’s experience and ability 
in managing the development of new crematoria.
The Group will focus on:
•	
Growing both volume and revenue per crematorium by increasing throughput 
and greater ancillary sales;
•	
Continuing to build out the pipeline of crematoria and build additional capacity 
into existing facilities; and
•	
Embracing direct cremation and becoming the best value provider for the 
location-agnostic value segment of the market.
Additionally, the combination of the development of strong national brands and 
significant investment in digital capability, together with a range of product and price 
offerings to clients, is expected to strengthen the Group’s competitiveness.
50
Dignity plc Annual Report and Accounts 2022
Principal risks and uncertainties continued

Risk description and impact
Mitigating activities and commentary
Change
Demographic shifts in population
There can be no assurance that demographic 
shifts in population will not lead to a reduced 
demand for funeral services in Dignity’s 
areas of operation.
In such situations, Dignity would seek to follow the population shift by 
rebalancing the funeral location network together with meeting the 
developing cultural requirements.
Competition in the funeral market
The UK funeral services, crematoria and 
pre-need markets are currently fragmented.
There could be:
•	
Further consolidation as FCA regulation 
of the pre-need sector has acted as a 
catalyst for change, resulting in a number 
of organisations withdrawing from the 
market; or
•	
Increased competition in the industry, 
whether through intensified price 
competition, service competition, 
over-capacity facilitated by the internet 
or otherwise, which could lead to an 
erosion of the Group’s market share, 
average revenues or an increase 
in costs and consequent reduction 
in its profitability.
Failure to replenish or increase the bank of 
pre-arranged funeral plans could affect market 
share of the funeral division in the longer-term.
Competition continues to intensify, with 
additional funeral directors opening at varying 
price points, alongside an increase in the 
popularity of direct cremations.
The vision is for Dignity to be the UK’s leading end-of-life business, renowned for its 
excellence and high standards, represented and embedded in the community with 
strong local brands, whilst offering the best service and the best value. Central to our 
strategy is a focus on improving the culture of our business, empowering our 
colleagues locally and working together to achieve our best through teamwork.
This will be achieved:
•	
By developing new products and trials. We have launched several trials with the 
objective of achieving the right combination of price, product and promotion, 
not only to grow our local market share but to sustain and grow our revenues. 
The direct cremation has introduced new competitively priced products that 
can fit within our existing price and product architecture;
•	
Through a new tiered funeral pricing proposition that will provide greater 
flexibility to meet individual client needs;
•	
By unbundling our prices and services and giving clients true flexibility to create 
the right funeral thus providing greater consistency and competitiveness on 
price, while reflecting Dignity’s premium service levels;
•	
Through a significant online presence: visibility leverages our scale and 
addresses the needs of digitally driven clients. Through the Dignity and 
Simplicity brands, we are leveraging scale advantages in the digital age. We also 
recognise that our established local funeral trading names continue to have 
significant value in the communities they serve;
•	
Through better allocation of our resources, the resulting efficiencies allowing 
us to reduce the number of funeral locations and their associated cost. Where 
appropriate, support functions are being centralised to ensure a cost effective 
and consistently high standard of service;
•	
Although there are challenges to opening new crematoria, due to the need 
for planning approval and the costs of development. Dignity has extensive 
experience in managing new projects;
•	
As the Group offers a high-quality pre-need product, it will benefit 
from the current and significant future investment in marketing and 
enhanced digital presence; and
•	
As FCA regulation of the sector is an opportunity for Dignity to gain 
a competitive position.
It also reassures Dignity’s customers that they hold a funeral plan with a trusted and 
reputable provider, backed by a secure and well-managed trust fund. We recognise 
that this is not the case for customers of those providers that have failed to meet the 
FCA requirements or have elected to exit the market. We stand by our commitment 
to help customers of other plan providers where we can and, as we have with the 
customers of Safe Hands, we will engage with those firms on a case-by-case basis.
Cyber risk
Our business is at risk of financial loss, 
disruption or reputational damage in the event 
of a failure of our IT systems. This could 
materialise in a variety of ways, including 
deliberate and unauthorised access and 
breaches of security.
In recent years, the Group has invested significantly in this area with the objective of 
both upgrading all aspects of our systems and our internal resources, and also using 
external consultants to drive a continuous improvement programme.
The chance of an organisation falling victim to a cyber-attack is growing. Threats are 
more pervasive and sophisticated than ever.
In addition to maintaining appropriate levels of cyber insurance, we continue our 
investment in fit-for-purpose security controls, processes and technology. This 
ensures we keep pace with the current threat landscape whilst proactively monitoring 
for breaches and improving internal understanding and communication of initial 
risks, mitigations and residual risks.
The Group is working with external cyber specialists who provide wide-ranging 
insights into our current maturity level of controls over our multiple domain names. 
Additionally, this external assessment will include a deep dive review of Dignity’s 
security architecture to confirm that our cyber security objectives address, where 
possible, potential risks.
The Group maintains an ISO 27001 compliant information security management 
system and has its security controls, processes and technology independently 
audited to ensure it remains effective or requires additional investment.
Dignity plc Annual Report and Accounts 2022
51
Governance
Financial Statements
Other Information
Strategic Report

Risk change key
No change
Increase
Decrease
New risk
Risk description and impact
Mitigating activities and commentary
Change
Regulation of pre-arranged funeral plans
FCA regulation has resulted in changes to 
processes, systems, pricing, funding, capital 
requirements, and terms and conditions 
of plans.
Regulation affects the Group’s opportunity to 
sell pre-arranged funeral plans in the future 
and could result in the Trading Group not being 
able to draw down the current level of 
marketing allowances.
The minimum solvency levels (110 per cent) set 
by the FCA for trust funds means that levels 
below this minimum will require Dignity 
Funerals Limited to address any shortfall 
within a 12-month period.
Regulation applies to the industry as a whole and not just the Group.
The FCA rules addressed:
•	
Commission;
•	
Customer documentation;
•	
Consumer Duty setting higher and clearer standards of consumer protection;
•	
Trust structures;
•	
Product value and features;
•	
Minimum solvency requirements for trust funds; and
•	
Compliant sales of pre-paid plans.
Our strong market presence in the Whole of Life Funeral Benefit market 
remains unchanged.
Although the changes affect the whole industry, Dignity is in a strong market 
position as a vertically integrated provider to grow its controlled channels that 
remain open.
We improved our pre-need product for the market by bringing more choice, 
flexibility and simplicity to our offering. We have also improved our own channels of 
distribution. FCA regulation prevents us from paying commissions to third parties 
and we have therefore ceased business with many of our previous distribution 
partners. Instead, we will focus on developing our proposition and sales strategy, 
delivered through our website and via our well-trained community-based colleagues. 
Our ambition is to significantly increase the number of funeral plans sold through 
our branch network.
Minimum solvency levels of 120 per cent of assets/liabilities were agreed by the 
Dignity Funerals Limited Board. This represents a 10 per cent buffer over the 
regulatory minimum of 110 per cent.
There will be Board oversight of product development, pricing and distribution of 
pre-paid funeral plans. Compliance with FCA regulations will be subject to 
continuous monitoring by our Compliance and Risk Team and reported regularly to 
the Board. Any compliance breaches will be reviewed by the Board and addressed as 
required. Our objective is not only to deliver the high standards required by the 
regulator but to strive to exceed them.
Changes in the funding of the pre-arranged 
funeral plan business
In the current regulatory environment, the 
Group has given commitments to pre-arranged 
funeral plan members to provide certain 
funeral services in the future.
Funding for these plans is reliant on either 
insurance companies paying the amounts owed 
or the pre-arranged funeral plan trusts having 
sufficient assets.
If this is not the case, then the Group may 
receive a lower amount per funeral.
There is considerable regulation around insurance companies which is designed, 
amongst other objectives, to ensure that the insurance companies meet 
their obligations.
Our trusts hold assets of circa £1 billion with an average duration of circa 10+ years. 
We will seek to generate a surplus that exceeds funeral cost inflation.
Additionally, and in parallel with the development and launch of our innovative new 
funeral plan, we have incorporated a new trust to support this.
52
Dignity plc Annual Report and Accounts 2022
Principal risks and uncertainties continued

Risk description and impact
Mitigating activities and commentary
Change
Funeral Directors’ Codes of Practice
A number of compliance requirements 
currently recommended by the Scottish 
Government Funeral Directors’ Code of Practice 
can reasonably be expected to become law. For 
example, one draft requirement is for funeral 
directors to have a ratio of one refrigerated 
space per 50 funerals performed. Additionally, 
there will be the need to respond to registration 
and inspection requirements which will be 
enacted in law.
The introduction of the Independent Funeral 
Standards Organisation (‘IFSO’) will necessitate 
compliance with a UK co-regulatory Code of 
Practice as described by the Ministry of Justice. 
Intended obligations include transparency, 
quality and standards measures, with 
risk ratings and public reporting in 
subsequent phases.
The relationship between, and requirements 
of, the two Codes of Practice have yet to 
be finalised.
The Group is assessing compliance guidelines and the steps required to achieve 
compliance across the UK legislative networks.
Consideration for the resource profile and methodology for responding to legal 
registration in Scotland, and a statutory inspection response, is being initiated as a 
pre-emptive measure in advance of a published Scottish Government position.
Relationship management with the National Association of Funeral Directors (‘NAFD’) 
and IFSO is under way.
We strongly support the progress IFSO has made and look forward to working with 
the body should it transition into a government-endorsed self-supervisory body for 
the sector.
We have also worked closely with the Scottish Government to develop its approach 
to regulation of the sector and provision of services, including the anticipated 
implementation of a new Code of Practice for Funeral Directors that will sit under a 
legal framework in Scotland.
Macroeconomic pressures
Inflationary pressures have become apparent 
to Dignity and most other organisations as 
rising staff costs, energy prices and supply 
chain disruption continue to develop.
The significant increase in wholesale gas prices 
will contribute to the pressure on average 
revenue per cremation.
Overall, we are seeing rising costs impacting our business, especially employment 
costs, and we will be looking to recover some of that through inflation-related 
pricing adjustments.
In 2022, our focus was given to supporting our lowest paid workers weather the 
storm of a difficult set of macroeconomic factors. For further details, please see 
‘Workforce Remuneration’ on page 101.
Energy security
In light of the geopolitical situation following 
the Russian invasion of Ukraine, energy security 
is a major international issue.
Along with all other businesses, we continue to monitor the developing situation. We 
note HM Government’s policy paper on British Energy Security Strategy which states 
that the UK needs to build an energy system that is much more self-sufficient.
We continue to review our position based on the recent government announcements 
regarding energy prices and will determine what action is required to address this 
risk. Currently, the major risk is one of price rather than supply but Dignity will be 
subject to whatever government restrictions may be placed on industry users should 
there be a shortfall in supply. The nature of Dignity’s activity is likely to give it some 
prioritised protection should a form of rationing be introduced.
Emerging risk
The Group continues to monitor for emerging risks through the processes noted above. The key areas where additional risk is 
appearing, all of which are extensions of risk already identified above, are as follows:
Risk description and impact
Mitigating activities and commentary
Change
Sustainability and climate resilience
The need to operate businesses sustainably 
and with a focus on the environment is now 
an imperative in order to achieve the 
Government’s target of net-zero.
The vision is for Dignity to achieve net-zero by 2038.
We voluntarily submitted our first TCFD Report for the year 2021 before this became 
mandatory for 2022. Dignity, alongside our consultancy partner Inspired Energy, has 
analysed our full Scope 3 emissions. This expands on our previous SECR reporting, 
which included Scope 1 and 2, as well as grey fleet, which is part of Scope 3. This will 
provide a full and more robust report in this 2022 Annual Report and Accounts.
Key ESG focuses for 2023 include:
•	
Climate scenarios analysis and interim target setting to 2038;
•	
Improving data collection and metrics across Scopes 1, 2 and 3;
•	
Improved cremator technology; and
•	
Proactively working with our supply chain to influence green credentials.
Dignity has recruited an ESG Manager to support with all environmental and 
sustainable activities and initiatives. Their role will be to build the strategy and 
roadmap to achieving net-zero by 2038.
Dignity plc Annual Report and Accounts 2022
53
Governance
Financial Statements
Other Information
Strategic Report

In accordance with Provision 31 of the UK 
Corporate Governance Code 2018, the 
Board has assessed the Group’s medium-
term viability considering its current 
position, the Board’s assessment of its 
business prospects, and its principal and 
emerging risks.
Consistent with the prior period, three 
years has been selected as the 
appropriate period of review for the 
following reasons:
•	 This period aligns with our current 
medium-term strategic plan and 
forecasting;
•	 Performance is significantly impacted 
by deaths which are increasingly 
difficult to forecast beyond 2025 due to 
the uncertainty the COVID-19 pandemic 
has had on the medium-term death 
forecast; and
•	 The Board are pursuing a number 
of options targeted to improve the 
Group’s medium-term viability, 
as detailed below.
Material uncertainty
The Board highlighted in its going concern 
assessment (see note 1) that whilst the 
Directors remain confident in the long-
term future prospects for the Group and 
its ability to continue as a going concern, 
there are plausible downside scenarios 
that could result in a breach of the DSCR 
covenant in the period through to 31 March 
2024, which if failed to be remedied to the 
satisfaction of the financial adviser 
operating on behalf of the noteholders, 
would be considered an event of default 
under the IBLA resulting in the Notes 
becoming repayable on an accelerated 
basis and could be repayable immediately 
at the request of the noteholders. The 
same material uncertainty may also cast 
significant doubt over the future viability 
of the Group.
Viability assessment
We have recently updated our financial 
forecasts for the three year period to 
26 December 2025. The first year of the 
financial forecasts represents the Group’s 
budget used for going concern purposes 
for the year ending 29 December 2023 as 
updated through 31 March 2024, being 
the period through which going concern 
has been evaluated.
The key factors which impact the Group’s 
financial performance are death rate, 
market share, funeral product mix 
(Attended Funeral vs Unattended Funeral), 
average revenue per funeral and inflation.
The base case assumes death rates are in 
line with ONS figures for 2024 and 2025, 
funeral market share growth of 
approximately one per cent in 2024 and 
2025 (phased through the year, being 13.4 
per cent for 2024 and 14.4 per cent for 
2025 compared to 12.4 per cent budgeted 
for 2023 and 11.9 per cent in 2022), with 
funeral mix and average revenues 
remaining at the rates budgeted for 2023.
Under the base case, the Group is forecast 
to meet its EBITDA: Debt Service Charge 
Ration (‘DSCR’) covenant (see note 1) and 
have sufficient liquidity to meet its 
liabilities as they fall due in the period 
assessed through to 26 December 2025. 
This is having given due consideration to 
the amount of the cash on hand (including 
the drawdown of the Loan Facility, see 
note 1), the planned investments in capital 
and the expected conversion of trading 
profitability into cash at historic levels.
Risks and uncertainties
For the purpose of sensitivity testing, 
several principal risks and uncertainties 
were selected, which were deemed to 
have the highest potential financial 
impact on the Group’s future 
performance. The effect of those 
principal risks and uncertainties or their 
combination on the base-case viability 
scenario were analysed within the 
following scenarios:
Principal risk and uncertainty
Description
Viability assessment
Significant movements in the death rate
There is a risk that the number of deaths in 
any year will significantly reduce or increase. 
This would have a direct result on the financial 
and operational performance of both our 
funeral and crematoria services.
10,000 lower deaths compared to 
management’s base case 2023 and a five per 
cent reduction to current ONS forecast for 
2024 and 2025.
A fall in average revenue per funeral or 
cremation, resulting from market changes
There has been increasing price competition 
in the funeral market, resulting in material 
price reductions by the Group in recent years. 
It is highly likely that pricing pressure will 
remain for the foreseeable future, and 
therefore maintaining current average 
revenue per funeral or cremation may not 
be possible.
Four per cent lower funeral and cremation 
average revenue compared to the forecast 
rate in 2023 and beyond.
Direct cremations
Growth in the direct cremation market 
could reduce average revenue in our funeral 
business and adversely affect the product mix 
and average revenue in the 
crematoria business.
The product mix has a one per cent 
movement from the attended to unattended 
products in both funeral services and 
crematoria services throughout the viability 
period.
Competition in the funeral market
Competition continues to intensify, with 
additional funeral directors opening at 
varying price points, alongside an increase in 
the popularity of direct cremations which 
could result in a reduction to market share.
No funerals market share growth in 2023 and 
beyond.
Macroeconomic pressures
Inflationary pressures have become apparent 
to Dignity and most other organisations as 
rising staff costs, energy prices and supply 
chain disruption continue to develop.
The significant increase in wholesale gas 
prices will contribute to the pressure on 
average revenue per cremation.
Overhead costs an additional five per cent to 
that current forecast in 2023 and beyond with 
no cost mitigation activity.
54
Dignity plc Annual Report and Accounts 2022
Viability statement

The Directors considered scenarios 
where a combination of two or three of 
the risks noted above occurred together. 
The scenarios took into account the 
availability and likely effectiveness of any 
mitigating actions that might be required 
if the Group was exposed in the medium 
term to downwards volatility and that are 
in place or could be implemented to 
avoid or reduce the impact or occurrence 
of the underlying risks which would 
realistically be available to the Group 
in such circumstances.
This downside scenario modelling 
confirmed that there are plausible 
scenarios in which the Group would not 
meet its DSCR covenant in the going 
concern period (see note 1) and thereafter 
in the viability period. If the breach was 
unable to be remedied to the satisfaction 
of the financial adviser operating on 
behalf of the noteholders, this would be 
considered an event of default under the 
IBLA resulting in the Notes becoming 
repayable on an accelerated basis and 
could be repayable immediately at the 
request of the noteholders. The downside 
scenario modelling also confirmed that if 
the viability improvements options (see 
below) are not successful, in the absence 
of further financing, the Group could 
exhaust its liquidity in the viability period.
Viability improvement 
considerations
To provide further headroom and reduce 
the risk of a covenant breach, the Group 
has continued to work on a long-term 
solution to improve the Group’s capital 
structure. Consents from noteholders 
have been gained to permit a potential 
transaction involving the realisation of 
value from selected crematoria assets (the 
trading performance for which is included 
within the Securitisation Group), with the 
proceeds of such a transaction being 
applied in a partial redemption of the 
Class A Notes. These consents apply for a 
12 month period to 29 September 2023. 
The Directors are confident that a 
realisation of value from selected 
crematoria assets can be achieved in 
order to deleverage the Group and reduce 
the DSCR and liquidity requirement as 
explained in note 1. However, there is no 
certainty that this can be achieved prior to 
the consent expiring and hence has not 
been considered in the modelling scenario 
for the viability period.
On 23 January 2023, the Board announced 
that it had reached agreement on the 
terms of a recommended cash offer for 
the Dignity business. The offer has been 
made by Yellow (SPC) Bidco Limited 
(‘Bidco’), a newly formed company 
controlled by a consortium comprised of 
joint offerors SPWOne V Limited, 
Castelnau Group Limited and Phoenix 
Asset Management Partners Limited 
(collectively hereafter the ‘Bidco 
consortium’). As detailed in the offer 
document, the offer is conditional upon, 
among other things: (i) holders of Dignity 
shares representing the requisite 
percentage of Dignity shares to which the 
offer relates submitting valid acceptances 
of the offer in respect of those Dignity 
shares; and (ii) FCA approval of the 
proposed change in control of Dignity.
Through review of the Bidco published 
offer document and discussions with the 
Bidco consortium, the Directors are 
confident of the continuation of the 
Group’s strategy to invest in its estate and 
target market share growth should the 
takeover become effective. The offer 
document published by Bidco states the 
following (among other things) in 
connection with the proposed transaction:
•	 Dignity has developed into an 
important player in the industry and 
Bidco strongly believes in Dignity’s 
current strategy, including the 
transition to a more competitive 
pricing model.
•	 Bidco believes that, under private 
ownership, Dignity will not only have 
access to patient, long-term capital, but 
also a supportive environment for 
management to implement its current 
strategy, ahead of an envisaged 
medium-term exit.
•	 In particular, Bidco believes that 
Dignity’s strategy will be enhanced 
through access to a significant level of 
investment to expand organically 
through increased marketing 
investment in its new funeral plan 
products, upgrading and modernising 
of physical infrastructure, further 
investment in its workforce and 
technology, and strategic expansion of 
its crematoria portfolio.
•	 Bidco will also provide Dignity with the 
financial support to grow inorganically 
by taking advantage of acquisition 
opportunities as they arise at attractive 
prices, given the current uncertain 
market environment.
•	 Bidco believes that these investments 
will lead to a higher quality estate, 
growth in market share and 
better profitability.
Having discussed the details of the offer 
with the Bidco consortium and having 
access to certain relevant financial 
information from the Bidco consortium, 
the Board expects the proposed 
transaction to improve viability should 
it become effective.
In addition to the noteholder consent 
programme and recommended cash offer, 
the Group continues to review all options, 
including the possibility to raise equity 
finance in order to reduce its debt and 
improve its capital structure. This is only a 
potential indicative option at this stage, 
the achievement of which is outside of the 
Group’s control, but the Group would 
explore all options, both operationally 
and from a capital structure perspective 
in order to protect the viability of the 
business should the planned growth or 
capital transactions outlined above not 
succeed within a sufficient timeframe.
Conclusion
Based on the assessment above and other 
matters considered by the Board during 
the year, on the assumption that the 
Group is able to deliver on its strategy as 
supported as needed by the realisation or 
one or more of the viability improvement 
considerations noted above, the Directors 
confirm that they have a reasonable 
expectation that the Group will continue 
in operation and meet its liabilities as they 
fall due through the three year viability 
assessment period ending 26 December 
2025. However, as highlighted above, the 
material uncertainty referred to in respect 
of the going concern assessment together 
with the associated risk to profitability 
and liquidity in the viability period due to 
the uncertainties emanating from the 
Group’s principal risks, and that viability 
improvement conditions are outside the 
control of the Group, this may cast 
significant doubt over the future viability 
of the Group.
Dignity plc Annual Report and Accounts 2022
55
Governance
Financial Statements
Other Information
Strategic Report

Our objective is not only to provide and enhance the reputation of our Group but also to promote and embed and build the culture of 
caring, responsibility and performance that adds value to our clients, our people, our shareholders and the local communities we serve.
Our corporate responsibility activities are an important way for us to deliver upon our strategic objectives. We believe that the best 
way to support a sustainable business is to act in the long-term interests of all our stakeholders, in addition to making a positive 
contribution to the communities in which we operate.
This table sets out where the information required in the non-financial information statement by section 414CB of the Companies Act 
2006 can be found in this Annual Report.
Reporting 
requirement
Impacts
Some of our relevant 
policies and statements
Where to find 
more in this 
Annual Report
Page
Employees
We are truly a people business because we help people at an 
extremely difficult time in their lives. Meeting their needs means that 
our employees must be caring, thoughtful and truly engaged with 
those they serve, which they are. Dignity staff show clients care and 
commitment. Our culture and way of working means delivering the 
highest standards of service and going the extra mile.
We believe that the quality of our people is a strong enabler of 
business growth. We value our people as they are a great asset. We 
support them by recognising and rewarding performance and long 
service plays a key part in this.
We aim to provide a safe working environment, encourage personal 
development, responsibility and respect, and attract a diverse and 
inclusive workforce.
We are committed to maintaining the quality of the environment in 
which we all live and we aim to reduce the impact of our operations 
so that we act in an environmentally friendly manner.
We believe that operating sustainably and responsibly is 
fundamental to creating long-term value. Our objective is not only to 
strengthen the reputation of our organisation, but also to promote 
and embed a culture of responsibility and performance that adds 
value for our stakeholders.
Dignity’s climate-pledge is to be net-zero across our network by 
2038. A number of procedures and policies are in place to further 
ensure responsible practice is embedded in the way we do business.
Code of Conduct(1) 
Equality and Diversity 
Policy Statement(1)
Health and Safety Policy 
Our ESG commitments(1)
Chairman’s 
statement
CEO review 
Stakeholder 
engagement
Environmental, 
Social and 
Governance
Directors’ report
8 and 9
10 to 13
26 and 27
32 to 42
117 and 118
Environment
We are committed to maintaining the quality of the environment in 
which we all live and we aim to reduce the impact of our operations 
so that we act in an environmentally friendly manner.
We believe that operating sustainably and responsibly is 
fundamental to creating long-term value. Our objective is not only to 
strengthen the reputation of our organisation, but also to promote 
and embed a culture of responsibility and performance that adds 
value for our stakeholders.
Dignity’s climate-pledge is to be net-zero across our network by 
2038. A number of procedures and policies are in place to further 
ensure responsible practice is embedded in the way we do business.
Our ESG commitments(1)
Dignity’s 
Climate‑Pledge(1)
Code of Conduct(1)
Anti-Bribery and 
Corruption Policy(1)
Equality and Diversity 
Policy Statement(1)
Modern Slavery Act 
Statement(1)
Modern Slavery Policy(1)
Supplier Code of Conduct
Environmental, 
Social and 
Governance
32 to 42
Waste 
disposal
Dignity produces waste that is hazardous. These are items such as 
gloves used for handling the deceased, PPE, waste arising from 
embalming and mercury from cremator abatement, which are 
placed in dedicated containers and are collected by contractors and 
incinerated. All sites where this happens have been registered as 
required under the legislation. All other waste is disposed of in 
accordance with local authority regulations. The Regional Health and 
Safety Managers also monitor this area. A waste disposal mission 
statement has been issued to all sites.
Safe Handling and Use 
of Substances Policy
Waste Disposal Mission 
Statement
Environmental, 
Social and 
Governance
32 to 42
56
Dignity plc Annual Report and Accounts 2022
Non-financial information statement

Reporting 
requirement
Impacts
Some of our relevant 
policies and statements
Where to find 
more in this 
Annual Report
Page
Crematoria
Crematoria are subject to emission controls from the local authority 
areas in which they are sited. They are licensed on an annual basis 
with quarterly emissions testing information being submitted to the 
local authority. All cremators are subject to rigorous maintenance 
schedules completed by an external contractor.
Air Pollution Control is a risk for all crematoria. The Group’s 
nominated service provider completes a planned test programme 
on all cremators which includes emissions testing. This mitigates the 
risk of any air pollution control issues.
Our CSR commitments(1)
Environmental, 
Social and 
Governance
32 to 42
Ethical sourcing There is a risk that Dignity could use a supplier that manufactures or 
purchases goods that are made using slave, forced or child labour.
This risk is mitigated first by purchasing via a reputable agent and 
secondly by ethical audits. Factories that supply Dignity are 
inspected by the General Manager of Dignity Manufacturing on a 
three yearly cycle and audit of ethical production and processes 
undertaken in conjunction with the owners of those factories. 
An e-Learning Module addressing the Modern Slavery Act is required 
to be completed by colleagues.
Modern Slavery Act 
Statement(1) and related 
e-Learning Module
Modern Slavery Policy(1)
Our CSR commitments(1)
Environmental, 
Social and 
Governance
32 to 42
Human rights
We are committed to ensuring that there is no modern slavery or 
human trafficking in our supply chains or in any part of our business. 
Our stated commitment is to act ethically and with integrity in all 
our business relationships and to implement and enforce effective 
systems and controls to ensure slavery and human trafficking is 
not taking place anywhere in our supply chains or in any part of 
the business.
Modern Slavery Act 
Statement(1) and related 
e-Learning Module 
 
Modern Slavery Policy(1) 
Our CSR commitments(1) 
Whistleblowing Policy
Environmental, 
Social and 
Governance
32 to 42
Anti-bribery 
and Corruption
We are committed to ensuring that we act honestly, with integrity 
and fairness in all aspects of our business. Furthermore, our 
expectation is that we maintain the highest standards of 
professionalism and ethical conduct throughout our activities.
Anti-Bribery and 
Corruption Policy(1)
Business Model N/A
Our business 
model
16 and 17
Principal Risks N/A
Principal risks 
and uncertainties
47 to 53
(1)	 These can be found on the Group’s website www.dignityplc.co.uk.
The Strategic Report on pages 2 to 74 was approved by the Board on 30 March 2023 and signed on its behalf by:
K DAVIDSON
CHIEF EXECUTIVE OFFICER
30 March 2023
Dignity plc Annual Report and Accounts 2022
57
Governance
Financial Statements
Other Information
Strategic Report

The link between our strategy and our KPIs
These historical KPIs 
remain relevant
The Group has had a consistent set of 
financial and non-financial KPIs used to 
monitor the performance of the business 
against its strategy for many years. These 
KPIs have continued to remain relevant 
during this period. Financial KPIs are 
measured by reference to underlying 
operating performance and are therefore 
unaffected by the accounting policy 
changes made in either period.
How we measure performance
•	 We monitor our performance by 
measuring and tracking KPIs that we 
believe are important to our longer-
term success.
•	 The Group uses both financial and 
non-financial KPIs to manage the 
business and ensure the Group’s 
strategy and objectives are 
being delivered.
•	 Each KPI reflects a quantifiable 
measure of different aspects of the 
Group’s strategy. They act as headlines 
for the Board, allowing them to use 
more detailed management 
information to consider the Group’s 
strategy and financial performance in 
greater depth where appropriate.
•	 Our KPIs and goals are set to measure 
our progress in improving our financial 
performance and in embedding 
sustainable long-term growth.
 Environmental performance metrics 
can be found in our ESG report on 
pages 41 and 42.
Alignment of new strategy and 
our KPIs
These KPIs were aligned with our previous 
strategic objectives and are still valid for 
the new strategy. All KPIs are focused on 
ensuring that the Group delivers on 
strategic objectives. No particular KPI is 
solely relevant to one aspect of the 
Group’s strategy.
Financial KPIs
Underlying (loss)/earnings per share 
(pence)
(18.6)p
(18.6p)
42.8p
2022
2021
Definition
This is underlying (loss)/profit after 
tax divided by the weighted average 
number of Ordinary Shares in issue 
in the period.
Developments in 2022
The reduction follows the decrease 
in underlying operating profit 
explained below.
Underlying cash generated from 
operations (£m)
£44.1m
£44.1m
£88.3m
2022
2021
Definition
This is the statutory cash generated 
from operations excluding non-
underlying items and the impact of 
consolidating the Trusts and IFRS 15.
Developments in 2022
The Group continues to convert 
operating profit into cash. The 
reduction year-on-year is primarily 
due to lower profit.
Underlying operating profit (£m)
£17.9m
£17.9m
£55.8m
2022
2021
Definition
This is the statutory operating profit 
of the Group excluding non-underlying 
items and the impact of consolidating 
the Trusts and IFRS 15.
Developments in 2022
Underlying operating profit declined 
year-on-year. This is primarily due 
to reduced average revenues, 
lower deaths and higher costs 
within the funeral services and 
crematoria divisions.
Underlying average revenue  
per funeral (£)
£2,288
£2,288
£2,548
2022
2021
Definition
Underlying funeral revenue divided 
by the number of funerals performed 
in the relevant period.
Developments in 2022
2022 has been adversely impacted 
by the change in pricing strategy and 
product mix effective since 
September 2021.
58
Dignity plc Annual Report and Accounts 2022
Key performance indicators

Non-financial KPIs
Total estimated number of deaths 
in Britain (number)
639,000
639,000
664,000
2022
2021
Definition
This is as reported by the Office for 
National Statistics.
Developments in 2022
Deaths were below the prior year but 
higher than originally anticipated at the 
start of the year.
Number of cremations performed 
(number)
75,500
75,500
74,800
2022
2021
Definition
This is the number of cremations 
performed according to our 
operational data.
Developments in 2022
Changes are a consequence of 
the total number of deaths and 
the Group’s market share.
Cremation market share (per cent) 
11.8%
11.8%
11.3%
2022
2021
Definition
This is the number of cremations 
performed by the Group divided 
by the total estimated number 
of deaths in Britain.
Developments in 2022
Market share has seen a steady increase.
Number of funerals performed 
(number)
77,000
77,000
79,200
2022
2021
Definition
This is the number of funerals 
performed by the Group according 
to our operational data.
Developments in 2022
Changes are a consequence of 
the total number of deaths and 
the Group’s market share.
Funeral market share excluding 
Northern Ireland (per cent)
11.9%
11.9%
11.8%
2022
2021
Definition
This is the number of funerals 
performed by the Group in Britain 
divided by the total estimated 
number of deaths in Britain.
Developments in 2022
Market share has increased 
compared with the prior period.
Active pre-arranged funerals 
(number)
618,000
618,000
581,000
2022
2021
Definition
This is the number of pre-arranged 
funerals (both trust funeral plans and 
insurance backed) where the Group 
has an obligation to provide a funeral 
in the future.
Developments in 2022
The increase reflects continued sales 
activity (both trust funeral plans and 
insurance backed) and the transfer of 
38,000 Rescue plans, offset by plans 
cancelled and the crystallisation of 
plans sold in previous periods.
Dignity plc Annual Report and Accounts 2022
59
Governance
Financial Statements
Other Information
Strategic Report

Met and Exceeded Expectations 
(left hand axis)
Dec 07
Dec 08
Dec 09
Dec 10
Dec 11
Dec 12
Dec 13
Dec 14
Dec 15
Dec 16
Dec 17
Dec 18
Dec 19
Dec 20
Dec 21
Dec 22
100%
99%
98%
97%
96%
95%
68%
64%
62%
60%
58%
56%
(12 month rolling average)
94%
66%
Dec 06
Exceeded Expectations 
(right hand axis)
Dec 07
Dec 08
Dec 09
Dec 10
Dec 11
Dec 12
Dec 13
Dec 14
Dec 15
Dec 16
Dec 17
Dec 18
Dec 19
Dec 20
Dec 21
Dec 22
100%
99%
98%
97%
96%
95%
(12 month rolling average)
94%
Dec 06
Percentage of clients willing to 
recommend Dignity’s services
Our mission is to drive forward 
positive change in the sector and 
become a true market leader 
with an unrivalled focus on 
quality, transparency and choice.
To achieve this, we recognise the 
importance of investing in our people, 
digital platforms and facilities; as well as 
empowering our colleagues to make the 
right decisions that deliver a positive 
experience and outcome for our clients 
and in turn we become more competitive.
If we include cremations in our crematoria 
then we were involved in approximately 
one in five of all funerals in the UK in 2022. 
Doing our best for those clients is our best 
source of future business.
Meeting and exceeding expectations (% of clients)
Recommending our services (% of clients)
The Dignity client survey 2022
Reputation and recommendation
99.0%
99.0 per cent of respondents said that 
we met or exceeded their expectations 
(2021: 99.0%).
98.0%
98.0 per cent of respondents would 
recommend us (2021: 98.0%).
High standards of facilities and fleet
99.8%
99.8 per cent thought our premises 
were clean and tidy (2021: 99.8%).
99.6%
99.6 per cent thought our vehicles 
were clean and comfortable 
(2021: 99.6%).
Quality of service and care
99.9%
99.9 per cent thought our staff were 
respectful (2021: 99.9%).
99.7%
99.7 per cent thought our staff 
listened to their needs and wishes 
(2021: 99.7%).
99.0%
99.0 per cent agreed that our staff 
were compassionate and caring 
(2021: 99.2%).
In the detail
99.1%
99.1 per cent of clients agreed that 
our staff had fully explained what 
would happen before and during the 
funeral (2021: 99.2%).
99.3%
99.3 per cent said that the funeral 
service took place on time (2021: 99.1%).
98.1%
98.1 per cent said that 
the final invoice matched the 
estimate provided (2021: 98.3%).
60
Dignity plc Annual Report and Accounts 2022
Key performance indicators continued

1960
1970
1980
1990
2000
2010
2020
2030
2040
2050
800
600
700
400
500
300
200
100
0
1950
Deaths per year (000’s)
Source: Office for National Statistics
220
180
200
160
140
120
100
Q1
Deaths per year (000’s)
Q2
Q3
Q4
 2019
 2020
 2021
 2022
Performance and financial results 2022
Alternative performance measures (‘APMs’)
The Board believes that whilst statutory reporting measures provide financial performance of the Group under IFRS, APMs are 
necessary to enable users of the financial statements to fully understand the trading performance and financial position of the 
business. The APMs provided are aligned with those used in the day-to-day management of the business and allow for greater 
comparability across periods. For this reason, the APMs provided exclude the impact of consolidating the Trusts and the changes 
which relate to the application of IFRS 15, as well as non-underlying items comprising certain non-recurring and non-trading 
transactions. Further detail may be found on pages 192 to 197.
This year we are reporting statutory results on the 52 week period to 30 December 2022 in comparison with last year’s 53 week 
period to 31 December 2021.
Deaths in Great Britain
Number of deaths
Revenue
Operating (loss)/profit
£323.1m
(2021: £353.7m)
£(201.1)m
(2021 restated(1): £19.5m)
Cash (used)/generated 
from operations
Underlying revenue
£(17.7)m
(2021: £68.3m)
£270.5m
(2021: £312.0m)
Underlying cash generated 
from operations
Basic (loss)/earnings per share
£44.1m
(2021: £88.3m)
(550.4)p
(2021: 24.2p)
Underlying (loss)/earnings 
per share
Dividends paid in the period
(18.6)p
(2021: 42.8p)
£nil
(2021: £nil)
1)	 Prior year comparatives have been restated due to a presentation change in relation 
to a reclassification of foreign exchange movements. See note 1 for further details.
Dignity plc Annual Report and Accounts 2022
61
Governance
Financial Statements
Other Information
Strategic Report

“Our performance 
in 2022 reflects 
the continued 
implementation of 
our strategy in a 
challenging market.”
DEAN MOORE, INTERIM CHIEF FINANCIAL OFFICER
62
Dignity plc Annual Report and Accounts 2022

Introduction
These results have been prepared 
in accordance with UK-adopted 
international accounting standards in 
conformity with the requirements of the 
Companies Act 2006.
Statutory operating loss was 
£201.1 million (2021: restated profit of 
£19.5 million), a decrease of £220.6 million. 
Gross margin has also declined by 12 per 
cent from prior year to 39 per cent. 
Administrative expenses of £324.5 million 
were £168.1 million higher, largely driven 
by an increased impairment charge of 
£157.1 million on goodwill, trade names, 
right-of-use asset and property, plant and 
equipment compared with prior year and 
an increase in other non-underlying items, 
primarily in respect of £2.9 million 
incurred on redundancy costs, £2.5 million 
on transition costs of moving Rescue plans 
over to Dignity in the form of professional 
fees and third party administration costs, 
a £6.7 million increase in transactions 
costs due to the fees incurred on the 
capital structure transaction and potential 
takeover and an increase in trade name 
write-offs of £3.9 million. Furthermore, an 
onerous contract provision of £10.0 million 
has been recognised on the Rescue plans 
and a further £3.6 million provision 
relating to previous plan sales. Utility 
costs have also increased by £1.1 million 
due to energy prices.
This was partially offset by a reduction in 
underlying central overheads of 
£6.8 million primarily relating to 
digital expenditure and salary costs. 
See the table on page 65 for further 
details on the impacts to statutory and 
underlying operating profit.
DEAN MOORE, INTERIM CHIEF FINANCIAL OFFICER
Our performance in 2022 
reflects the continued 
implementation of our strategy, 
albeit at a slower rate than 
anticipated. Underlying 
operating profit decreased by 68 
per cent to £17.9 million. Deaths 
were 25,000 lower in the period.
Our market share slightly increased in 
funeral services and there was a strong 
market share performance by our 
crematoria business.
Underlying cash generation has declined 
in the year to £44.1 million 
(2021: £88.3 million) due to lower average 
revenues, as a result of the reduced prices 
and change in product mix, lower deaths 
and an increase in the cost base.
Dignity plc Annual Report and Accounts 2022
63
Governance
Financial Statements
Other Information
Strategic Report
Financial review

A total impairment of £196.3 million 
has been charged in the period 
(2021: £39.2 million), of which £47.5 million 
(2021: £2.8 million) relates to trade names, 
£112.3 million (2021: £36.4 million) to 
goodwill, £17.4 million to right-of-use asset 
(2021: £nil) and £19.1 million to property, 
plant and equipment (2021: £nil). The 
impairment has arisen within the funeral 
services division primarily due to the 
slower funeral market share growth 
combined with more direct branch 
cremations rather than attended funerals 
being performed than originally 
anticipated, together with an increase in 
the discount rate from 10.3 per cent to 12.9 
per cent since December 2021. The slower 
market share growth is a result of the new 
strategy taking longer to implement partly 
due to staff shortages encountered during 
2022. The Group has filled a high 
percentage of vacancies over the last few 
months and has also increased salaries 
within operations to become more 
competitive in the market, but focus 
remains on filling the remaining vacancies.
Financial highlights
The Group’s financial performance is summarised below:
52 week 
period ended
30 Dec 2022
£m
53 week 
period ended
31 Dec 2021
restated(b)
£m
Increase/
(decrease)
%
Underlying revenue(a) (£ million)
270.5
312.0
(13)
Underlying operating profit(a) (£ million)
17.9
55.8
(68)
Underlying operating profit before depreciation and amortisation (Pre IFRS 16)(a) (£ million)
34.2
72.5
(53)
Underlying (loss)/profit before tax(a) (£ million)
(10.1)
26.8
Underlying (loss)/earnings per share(a) (pence)
(18.6)
42.8
Underlying cash generated from operations(a) (£ million)
44.1
88.3
(50)
Revenue (£ million)
323.1
353.7
(9)
Operating (loss)/profit (£ million)
(201.1)
19.5
(Loss)/profit before tax (£ million)
(328.6)
32.0
Basic (loss)/earnings per share (pence)
(550.4)
24.2
Cash (used in)/generated from operations (£ million)
(17.7)
68.3
Dividends paid in the period:
Final dividend (pence)
–
–
(a)	 Further details of alternative performance measures can be found on pages 192 to 197.
(b)	 Prior year comparatives have been restated for the 53 week period ended 31 December 2021 due to a reclassification of foreign exchange movements.  
See note 1 for further details.
Alternative performance measures
The alternative performance measures are stated before non-underlying items and the effect of consolidation of the Trusts and 
applying IFRS 15 as defined on page 194. These items have been adjusted for in determining underlying measures of profitability 
as these underlying measures are those used in the day-to-day management of the business and allow for greater comparability 
across periods.
Detailed information on non-underlying items is set out on pages 192 and 193 and a reconciliation of statutory revenue to underlying 
revenue is detailed in note 3.
Whilst the Group expects long-term 
market share growth from the new 
strategy, the accounting standard (IAS 36) 
for impairment assessments does not 
permit the use of longer-term forecasts 
which cannot be evidenced. As a result, 
whilst the Group is focused on committing 
to delivering its market share growth 
ambitions, given the slower time taken in 
the implementation of the Group’s 
strategy and the available evidence to 
demonstrate this growth as at the year 
end when the impairment assessment is 
made, the full extent of potential longer-
term gains are not reflected in the 
impairment modelling. Note 8 in the 
consolidated financial statements 
provides sensitivity analysis based on the 
calculated impairment.
A £13.6 million (2021: nil) charge to cost of 
sales has been recognised on 
consolidation relating to pre-need funeral 
plans. This includes £10.0 million relating 
to Rescue plans and £3.6 million for 
previous plan sales. This is primarily due 
to an onerous contract provision of 
£8.9 million for Rescue plans, where at an 
individual contract level some of the plans 
could be loss making as Dignity will not 
have received sufficient cash to cover the 
full cost of the funeral. However, the 
Board expects the Rescue plans to be 
profitable on a portfolio basis. Note 1 to 
the consolidated financial statements 
provides further information.
The Group’s net finance costs were 
£127.5 million (2021 restated: net finance 
income £12.5 million), a £140.0 million 
movement primarily due to the loss on fair 
value movements of the financial assets 
held by the Trusts of £57.7 million 
compared with a gain of £85.0 million in 
2021.
The above has resulted in loss before 
tax for the Group of £328.6 million 
(2021: profit of £32.0 million).
64
Dignity plc Annual Report and Accounts 2022
Financial review continued

Earnings per share
Statutory loss after tax was £275.2 million 
(2021: profit of £12.1 million). Basic loss 
per share was 550.4 pence per share 
(2021 earnings of 24.2 pence per share). 
Underlying loss after tax was £9.3 million 
(2021: profit of £21.4 million), giving 
underlying loss per share of 18.6 pence 
per share (2021: earnings of 42.8 pence 
per share).
Items excluded from underlying 
operating profit
Amortisation of acquisition 
related intangibles
Amortisation of acquisition related 
intangibles reflects the write-off of 
acquired intangibles over the term 
of their useful life.
External transaction costs
External transaction costs primarily 
reflect amounts paid to external parties 
for legal, tax and other advice in respect 
of the Group’s acquisitions, unsuccessful 
crematoria planning developments and 
capital restructuring project.
Accordingly, the following information is presented to aid understanding of the performance of the Group:
52 week 
period ended
30 Dec 2022
£m
53 week 
period ended
31 Dec 2021
restated(a)
£m
Operating (loss)/profit for the period as reported
(201.1)
19.5
Add the effects of:
Acquisition related amortisation
3.9
4.2
External transaction costs in respect of completed and aborted and ongoing transactions
9.1
2.6
Marketing costs in relation to trials
–
0.9
(Loss)/profit on sale of fixed assets
0.1
(1.1)
Trade name write-off
6.4
2.5
Trade name impairment
47.5
2.8
Goodwill impairment
112.3
36.4
Right-of-use asset impairment
17.4
–
Property, plant and equipment impairment
19.1
–
Rescue plan transition costs
2.5
–
Restructuring costs – redundancy
2.9
–
Restructuring costs – onerous provision
0.3
–
Impact of Trust consolidation and IFRS 15
(2.5)
(12.0)
Underlying operating profit
17.9
55.8
Underlying net finance costs
(28.0)
(29.0)
Underlying (loss)/profit before tax
(10.1)
26.8
Tax credit/(charge) on underlying (loss)/profit before tax
0.8
(5.4)
Underlying (loss)/profit after tax
(9.3)
21.4
Weighted average number of Ordinary Shares in issue during the period (million)
50.0
50.0
Underlying EPS (pence)
(18.6)
42.8
Decrease in underlying EPS (per cent)
–
8
(a)	 Prior year comparatives have been restated for the 53 week period ended 31 December 2021 due to a reclassification of foreign exchange movements. 
See note 1 for further details.
(Loss)/profit on sale of fixed assets
Losses or profits arising from the sale 
of fixed assets (net of any insurance 
proceeds received) are excluded as 
they are unconnected with the 
trading performance in the period.
Trade name write-off
During 2022 the Group has made the 
decision that it will withdraw 20 (2021: 
seven) trading names with a value of 
£6.4 million (2021: £2.5 million) as part 
of the Group’s strategic review. As the 
trading names had specific intangible 
assets related to them, they were 
required to be written off.
Impairment
The Group assessed the carrying value of 
its goodwill and non-current assets. In light 
of the slower market share growth and the 
impact on forward looking cash flows, 
coupled with an increase in the discount 
rate from 10.3 per cent to 12.9 per cent, an 
impairment of £47.5 million of trade 
names (2021: £2.8 million), £112.3 million 
of goodwill (2021: £36.4 million), 
£17.4 million of right-of-use asset 
(2021: £nil) and £19.1 million of property, 
plant and equipment (2021: £nil) has 
been recognised.
Rescue plan transition costs
In addition to helping Safe Hands 
customers, the Group has also committed 
to helping customers of other funeral plan 
providers that chose not to apply or did 
not meet the standards required by FCA 
regulation by offering the option to transfer 
to a Dignity plan. As part of this transfer, the 
Group has incurred additional costs of 
£2.5 million in the form of professional fees 
and third party administration costs. To 
date no Safe Hands customers have had 
plans transferred to a Dignity Trust as the 
support offered to these customers has 
been on delivery of a funeral at the time 
of need.
Restructuring costs – Redundancy
As part of the continuing strategic review, 
in January 2022, the Group made the 
decision to make some colleagues 
redundant. Furthermore, as part of the 
local restructure, further roles within the 
operational business were made redundant.
Restructuring costs – Onerous provision
As part of the ongoing operational 
restructure to streamline branches, 
the Group has incurred additional 
onerous provisions.
Dignity plc Annual Report and Accounts 2022
65
Governance
Financial Statements
Other Information
Strategic Report

Trust consolidation/IFRS 15
In 2019 the Group changed its accounting policy to consolidate the Trusts and to implement IFRS 15. This adjustment reverses 
the impact of these policy changes in order to maintain underlying performance measures with those used in the day-to-day 
management of the business.
This includes reversal of a £13.6 million (2021: nil) charge to cost of sales recognised on consolidation relating to Rescue plans and 
previous plans. Note 1 to the consolidated financial statements includes further information.
The Group will continue to invest 
in the maintenance of its existing 
portfolio of vehicles and funeral 
and crematoria locations.
Cash flow and cash balances 
for the Trading Group
Underlying cash generated from 
operations was £44.1 million 
(2021: £88.3 million).
Other working capital changes were 
consistent with the Group’s experience 
of converting profits into cash, subject 
to timing differences and cash incurred 
in respect of commission payments.
Cash balances of the Trading Group at 
the end of the period were £7.7 million 
(2021: £55.9 million). Further details and 
analysis of the Group’s cash balances are 
included in note 16 to the consolidated 
financial statements.
Pensions
The balance sheet shows a deficit of 
£10.8 million before deferred tax (2021: 
deficit of £19.7 million). The scheme 
currently represents an annual cash 
obligation of £4.5 million. See note 28 
to the consolidated financial statements 
for further details.
Taxation
The Group’s effective tax rate on underlying 
profits in the period was 7.9 per cent 
(2021: 20.2 per cent). The current period 
underlying effective tax rate is lower than 
the standard rate of corporation tax due 
Capital expenditure
Capital expenditure on property, plant and equipment and intangible assets was £29.7 million (2021: £21.0 million).
This is analysed as:
30 Dec 2022
£m
31 Dec 2021
£m
Maintenance capital expenditure:
Funeral services
16.9
10.5
Crematoria
5.5
5.4
Other
2.0
1.7
Total maintenance capital expenditure(a)
24.4
17.6
Other property development
2.4
0.1
Development of new crematoria and cemeteries
2.2
3.3
Development of intangible assets
0.7
–
Total property, plant and equipment
29.7
21.0
Partly funded by:
Disposal proceeds – properties(b)
(0.1)
(1.2)
Disposal proceeds – vehicles
(0.2)
–
Net capital expenditure
29.4
19.8
(a)	 Maintenance capital expenditure includes vehicle replacement programme, improvements to locations and purchases of other tangible and intangible assets.
(b)	 Property disposals in 2021 includes £0.8 million of insurance proceeds received.
to the effects of permanent disallowables 
with a tax impact totalling £1.1 million. The 
underlying effective tax rate is lower than 
originally anticipated due to the effects 
of permanent disallowables.
The Group’s statutory effective tax rate on 
losses is 16 per cent (2021: tax rate on 
profits 62 per cent) which is higher than 
the underlying effective tax rate primarily 
due to disallowable taxation on non-
underlying items and taxation in relation 
to the Trusts.
Prior year restatements
Classification of hedging/foreign exchange 
differences arising on financial assets held 
by the Trust has been restated for the 
53 week period ended 31 December 2021 
to remove the charge amounting to 
£1.7 million out of administrative 
expenses and more appropriately 
included within remeasurement of 
financial assets held by the Trusts 
and related income.
The amount charged to the consolidated 
income statement for impairment of 
trade receivables during the period to 
31 December 2021 was £3.7 million 
which was presented within 
administrative expenses has now 
been presented separately on the face 
of the consolidated income statement.
See note 1 in the consolidated financial 
statements for further details.
Capital structure and financing 
for the Trading Group
Following the Noteholder consent on 
29 September 2022, the Group continues 
to work through the capital transaction to 
inject a minimum of £70.0 million into the 
Securitisation Group to partially repay at 
full make-whole level (compensating 
Noteholders for the present value of 
future cash flows discounted at Gilts +50 
basis points) some of the Class A Notes 
outstanding in consideration for trading 
assets leaving the Securitisation Group 
(freehold land and buildings and long 
leasehold land is held outside the 
Securitisation Group). This will result in a 
deleveraging of the Group and a positive 
impact on the underlying financial ratios 
and covenant calculations. Funds for this 
injection are expected to be realised from 
a capital transaction relating to the sale 
of certain crematoria assets but the 
agreement with bondholders does not 
limit where the funds come from.
Loan facility
Dignity plc has a £50.0 million facility that 
was signed on 6 December 2022 and was 
amended and restated on 19 January 
2023. The facility has been offered by 
Phoenix UK Fund Ltd which is a related 
party. It has no restrictive covenants, no 
minimum solvency covenants and no 
charges over any assets and therefore no 
negative impact on the Group’s existing 
capital structure. It carries an interest rate 
of seven per cent. The facility is available 
until 5 December 2023 and can be drawn 
in instalments providing the appropriate 
66
Dignity plc Annual Report and Accounts 2022
Financial review continued

notice is given, there are no other restrictions on drawing this facility. Any drawdown of this facility will not impact on the debt 
covenant calculations. On 2 March 2023, a drawdown of £5.0 million was made from the facility and a further £10.0 million was drawn 
on 30 March 2023. 
Secured Notes
The Group’s principal source of long-term debt financing is the Secured A Notes and the Secured B Notes. The principal is repaid 
completely over the life of the Secured Notes and is therefore scheduled to be repaid by 2049. The interest rate is fixed for the life 
of the Secured Notes and interest is calculated on the principal.
The key terms of the Secured Notes are summarised in the table below:
Secured A Notes
Secured B Notes
Total new issuance at par
£238.9 million
£356.4 million
Legal maturity
31 December 2034
31 December 2049
Coupon
3.5456%
4.6956%
Rating by Fitch
BBB
B
Rating by Standard & Poor’s
BBB-
CCC+
The Secured Notes have an annual debt service obligation in 2023 (principal and interest) of circa £33.2 million. Net carrying amounts 
owing on the Secured Notes are £516.1 million (2021: £526.6 million).
It is not currently possible to issue further Secured Notes, as such an issue would require the rating of the Secured B Notes to raise 
to BBB by both rating agencies.
Financial covenant
The Group’s primary financial covenant under the Secured Notes requires EBITDA to total debt service to be above 1.5 times.
During the temporary covenant waiver period that was approved by bondholders in March 2022, any cash transferred into the 
Securitisation Group during the waiver period (up to 31 March 2023) can be included within the EBITDA to debt service covenant 
ratio for the following 12 months. As a result, any cash transferred during 2022 will be included in the quarterly covenant 
calculations to September 2023 and any cash transferred in the first quarter of 2023 can be included in the quarterly covenant 
calculations to December 2023.
A cash transfer of £34.1 million has been made for the covenant measurement point up to and including 31 December 2022, resulting in 
a ratio of 1.96 times (2021: 2.13 times) at 30 December 2022. Excluding this cash transfer the ratio at 30 December 2022 was 0.95 times 
(2021: 2.13 times). The total debt service used within the above ratios at 30 December 2022 was £33.9 million (2021: £34.0 million).
EBITDA for this calculation can be reconciled to the Group’s statutory operating profit as follows:
30 Dec 2022
£m
EBITDA per covenant calculation – Securitisation Group
32.3
Add: EBITDA of entities outside Securitisation Group
2.8
Add: Impact of IFRS 16
12.1
Less: Non-cash items(a)
(0.9)
Underlying operating profit before depreciation and amortisation – Group
46.3
Underlying depreciation and amortisation
(28.4)
Non-underlying items
(221.5)
Impact of Trust consolidation and IFRS 15
2.5
Operating loss
(201.1)
(a)	 The terms of the securitisation require certain items (such as pensions, Save As You Earn Scheme and Long-Term Incentive Plan Scheme costs) to be adjusted 
from an accounting basis to a cash basis.
If this primary financial covenant is not achieved, then this may lead to an Event of Default under the terms of the Secured Notes, 
which could result in the Security Trustee taking control of the Securitisation Group on behalf of the Secured Note holders. Refer to 
note 1 in the consolidated financial statements for further details.
This covenant calculation uses a prescribed definition of EBITDA detailed in the loan documentation and only represents the profit of 
a sub-group of the Group which is party to the loans (the ‘Securitisation Group’). Furthermore, the calculations are unaffected by the 
consolidation of the Trusts or the application of IFRS 15 and IFRS 16 described elsewhere, as the Group was able to elect to disregard 
those changes when making the calculations.
Whilst not a covenant, in order for the Group to transfer excess from the Securitisation Group to Dignity plc, it must achieve both a 
higher EBITDA to total debt service ratio of 1.85 times and achieve a Free Cash Flow to total debt service (a defined term in the 
securitisation documentation) of at least 1.4 times. This latter ratio at December 2022 was 0.58 times (December 2021: 1.76 times).
These combined requirements are known as the Restricted Payment Condition (‘RPC’). Given the ratios achieved, the RPC was not 
achieved at December 2022. Failure to pass the RPC would not be a covenant breach and would not cause an acceleration of any debt 
repayments. Any cash not permitted to be transferred whilst the RPC is not achieved will be available to be transferred at a later date 
Dignity plc Annual Report and Accounts 2022
67
Governance
Financial Statements
Other Information
Strategic Report

once the RPC requirement is achieved 
but otherwise can be used within the 
Securitisation Group with no restrictions.
Cash Return on Core Capital
In the 2021 Annual Report we introduced 
a measure we call Cash Return on Core 
Capital (‘CROCC’). In December 2022 the 
CROCC fell to negative 4.2 per cent 
(December 2021: positive 9.7 per cent). 
The fall in 2022 reflects the reduced 
underlying operating profit and higher 
capital expenditure offset by lower cash 
tax payments. See alternative 
performance measures on pages 196 
and 197 for how it is calculated and 
why we use it.
Net debt
The Trading Group has underlying net debt 
of £508.8 million (2021: £471.2 million) at 
the balance sheet date. See note 25 of the 
consolidated financial statements for 
further details.
Should the Group wish to repay all 
amounts due under the Secured Notes, 
the cost to do so at the year end would 
have been approximately £524.3 million 
(Class A Notes: £160.0 million; Class B 
Notes: £364.3 million) (2021: £757.4 million 
(Class A Notes: £202.8 million; Class B 
Notes: £554.6 million)).
Net finance costs
The Group’s underlying finance costs 
substantially consist of the interest on the 
Secured Notes and ancillary instruments. 
The net finance cost in the period relating 
to these instruments was £23.3 million 
(2021: £23.7 million).
Other ongoing underlying finance costs 
incurred in the period amounted to 
£0.3 million (2021: £0.8 million), covering 
the unwinding of discounts on the Group’s 
provisions and other financial liabilities.
The Group also incurred £4.4 million 
(2021: £4.5 million) lease liability interest, 
under IFRS 16, giving a total underlying 
net finance cost of £28.0 million 
(2021: £29.0 million).
Shareholders’ deficit
Consolidating the Trusts and applying 
IFRS 15 has a significant impact on our 
reported results. The recognition of 
contract liabilities (the majority of which 
are expected to fall due after one year) in 
excess of the Trusts’ financial assets has 
caused the Group’s balance sheet to show 
an overall deficit in shareholders’ funds.
On consolidation of the Trusts, all funds 
received from the plan members are 
deferred until recognised on satisfaction of 
a funeral obligation or when a plan is 
cancelled and refunded (subject to an 
administrative fee). These deferred funds 
increase under IFRS 15 by a material 
non-cash significant financing charge 
(see note 1 of the consolidated financial 
statement for accounting policy). The assets 
of the Trusts, initially representing the same 
funds received from plan members less an 
amount paid to the Trading Group to cover 
marketing costs, are invested by the Trusts 
and are subject to market movements. 
Over time, investments are also realised to 
fund funeral payments or refund 
obligations. The net impact of the above 
gives rise to a significant reduction in the 
net asset value of the Group to a position 
where the Group has reported a net deficit 
of £422.2 million (2021: £151.1 million). 
Whilst this position appropriately reflects 
the application of IFRS 15 to the underlying 
contract with the plan member, based on 
the current cost of delivery of a funeral 
service, delivery of pre-need funerals is 
expected to result in the future recognition 
of profits under IFRS, which, over time, 
the Directors consider would more than 
eliminate the deficit noted above.
This deficit, which only arises on 
consolidation, has no impact on the 
Group’s future ability to pay dividends to 
shareholders, which relies on the reserves 
in the Company and not the Group.
The Trusts
At the balance sheet date, the Trusts 
had £957.3 million (2021: £1,043.1 million) 
of financial assets and £9.4 million 
(2021: £19.8 million) of cash, which was 
recognised in the consolidated balance 
sheet. See note 13 of the consolidated 
financial statements for further information 
on the investment strategy of the Trusts.
The average net Trust assets per plan 
(excluding Rescue plans) of £3,444 
(2021: £3,650) is a decrease of six per cent. 
Rescue plans are not included in this 
average as no assets have transferred 
over to the Trusts at 30 December 2022. 
Rescue plans are discussed in more detail 
on pages 145 and 146.
The Trust consolidation includes a provision 
of £13.6 million in relation to funeral plans. 
This includes £3.6 million relating to 
previous funeral plans and £10.0 million 
relating to Rescue plans. The provision for 
Rescue plans is comprised of an onerous 
contract provision of £8.9 million and a 
provision for the Dignity Promise of 
£1.1 million, see note 1 for further details. 
Whilst the Group expects a commercial 
benefit overall from the Rescue Plans, at an 
individual contract level some of the plans 
could be loss making, where Dignity does 
not receive sufficient cash to cover the full 
cost of the funeral. As such, we have taken a 
prudent approach and provided for these 
potential future losses until we have 
certainty over the asset recoverability from 
the previous providers. If the assets values 
are higher than currently recognised in the 
onerous contract assessment then the 
£8.9 million provision would reduce.
The movement in financial assets is 
primarily attributable to remeasurement 
losses recognised in the consolidated 
income statement of £57.7 million (2021: 
gains of £85.0 million), reflecting changes 
in asset values and net disposals of 
financial assets of £37.0 million (2021 net 
disposals of financial assets: £12.2 million).
Aggregated contract liabilities totalled 
£1,316.4 million (2021: £1,337.5 million) 
with the primary movements being 
sales of new plans of £46.5 million 
(2021: £86.3 million), increases due to 
significant financing of £50.9 million 
(2021: £51.6 million) and releases due 
to death or cancellation totalling 
£118.5 million (2021: £117.9 million).
Going concern 
The Group’s consolidated financial 
statements are prepared on a going 
concern basis although there is a material 
uncertainty with respect to covenant 
compliance and the implications thereof 
see note 1 for further details. 
Publication of unaudited 
financial information 
On 23 January 2023, the Group issued a 
trading update for the 52 week period 
ended 30 December 2022. The table below 
compares the estimates in that statement 
(which were published as “expected to be 
no more than”, i.e., a ceiling amount) to the 
audited financial statements.
52 week
period ended
30 December
2022
estimated ceiling as at
23 January 2023
£m
52 week 
period ended  
30 December
2022
audited
£m
Underlying revenue
275.0
270.5
Underlying operating profit (1)
20.0
17.9
Underlying operating profit before 
depreciation and amortisation (pre-IFRS 16)
37.0
34.2
(1)	 Underlying operating profit is more than 10 per cent (being 10.5 per cent) lower than the ceiling amount 
as estimated at 23 January 2023 following finalisation of the Group’s financial reporting processes. 
Outlook
The Group continues to embed the new strategy which has empowered colleagues. 
This should deliver long-term growth.
68
Dignity plc Annual Report and Accounts 2022
Financial review continued

Introduction
Operating segments are reported in a 
manner consistent with internal reporting 
provided to the chief operating decision 
maker who is responsible for allocating 
resources and assessing performance 
of the operating segments. The chief 
operating decision maker of the Group 
has been identified as the two 
Executive Directors.
For statutory purposes the Group has two 
reporting segments, funeral services and 
crematoria, as under IFRS 15 only a single 
Funeral services 
•	 Group operating loss share (before 
central overheads) n/a (2021: share 
of profits 24%)(1)
•	 Group underlying operating profit 
share (before central overheads) 
22% (2021: 51%)
Underlying revenue(2)
£176.4m
(2021: £201.9m)
Operating loss
£(192.8)m
(2021: profit £14.7m)(1)
Underlying operating profit
£11.0m
(2021: £48.2m)
725
Number of funeral branches 
we operate in the UK
77,000
Number of funerals conducted 
during 2022
Crematoria 
•	 Group operating loss share (before 
central overheads) n/a (2021: share 
of profits 76%)(1)
•	 Group underlying operating profit 
share (before central overheads) 
78% (2021: 49%)
Underlying revenue(3)
£81.9m
(2021: £85.5m)
Operating profit
£38.6m
(2021: £46.5m)
Underlying operating profit
£39.5m
(2021: £47.0m)
46
Number of crematoria we operate 
in England and Scotland
75,500
Number of cremations conducted 
during 2022
Pre-arranged 
funeral plans
 
Underlying revenue(4)
£12.2m
(2021: £24.6m)
Operating profit(4)
£nil
(2021: £nil)
618,000
Number of active plans as at 
December 2022 (2021: 581,000)
£1.0bn
Assets held in the Trusts
(2021: £1.1bn)
performance obligation exists when a 
pre-arranged funeral plan is sold, being 
the performance of a funeral. The Group 
also reports central overheads, which 
comprise unallocated central expenses.
For the purpose of alternative 
performance measures the Group has 
three reporting segments, funeral 
services, crematoria and pre-arranged 
funeral plans, as the chief operating 
decision maker reviews segmental 
performance before applying the 
effect of IFRS 15.
Funeral services relate to the provision 
of funerals and ancillary items, such 
as memorials and floral tributes.
Crematoria services relate to cremation 
services and the sale of memorials and 
burial plots at the Dignity crematoria 
and cemeteries.
Pre-arranged funeral plans represent 
the sale of funerals in advance to clients 
wishing to make their own funeral 
arrangements and the marketing and 
administration costs associated with 
making such sales.
(1)	 Restatement reflects the reclassification of hedging/foreign exchange difference arising on financial assets held by the Trusts. See note 1 for further details.
(2)	 Total underlying revenue was £176.4 million (2021: £201.9 million). On a statutory basis the Group recognised funeral services revenue of £241.2 million 
(2021: £268.2 million). See note 3 for further details.
(3)	 There is no difference between underlying revenue and statutory revenue for the crematoria division.
(4)	 Pre-arranged funeral plans are not a separate division in statutory terms, as a result statutory revenue and operating profit are £nil (2021: £nil). Please see note 3 
for further details.
Divisional summary 2022
Dignity plc Annual Report and Accounts 2022
69
Governance
Financial Statements
Other Information
Strategic Report
Divisional performance

Funeral services
Overview
As at 30 December 2022, we operated 
from a network of 725 (2021: 776) funeral 
branches throughout the UK, generally 
operating under established local trading 
names. The change to the portfolio 
reflects three branch openings and 
54 closures in the year. Most closures 
represent funeral branches where leases 
have naturally come to an end and have 
not been renewed and also include 10 
freehold closures.
Performance
We conducted 77,000 funerals 
(2021: 79,200) during the period under 
review. Underlying operating profit was 
£11.0 million (2021: £48.2 million), a 
reduction of 77 per cent, this can be 
explained by the financial summary 
table below:
Financial summary 2022
H1
£m
H2
£m
FY
£m
Underlying operating profit – 2021
31.6
16.6
48.2
Impact of:
Number of deaths(1)
(6.4)
(0.6)
(7.0)
Market share(1)
3.1
(1.2)
1.9
Average revenues(1)
(14.6)
(5.9)
(20.5)
Net cost base changes
(5.0)
(6.6)
(11.6)
Underlying operating profit – 2022
8.7
2.3
11.0
(1)	 Represents revenue impact.
The table above demonstrates the impact of our new pricing strategy, 
coupled with the distorting effect of the pandemic on the death rate in the 
first quarter. Whilst market share has increased revenue, we can see that 
a reduction in the number of deaths has reduced revenue by £7.0 million, 
and the change in pricing strategy and the introduction of direct cremation 
has reduced it by a further £20.5 million. Cost base changes include 
£5.7 million increase in salary costs, £1.7 million increase in motor 
expenses, a £1.7 million impact from the loss of rates relief, £0.9 million 
impact from an increase in coffin raw material prices, an increase of 
£0.7 million in depreciation and £0.8 million increase in utility costs.
Accordingly, the cost to deliver a funeral (see alternative 
performance measures on page 197 for details on how 
it is calculated) has increased to £2,018 at 30 December 
2022 (December 2021: £1,814).
Items totalling £203.8 million (2021 restated: 
£33.5 million) excluded from underlying operating profit 
resulted in statutory operating loss of £192.8 million 
(2021 restated: profit £14.7 million). These items are 
discussed on pages 194 and 195 but relate to non-
underlying items and the impact of consolidating the 
Trusts and IFRS 15.
Progress and developments
Market share
Approximately one per cent of all funerals were 
conducted in Northern Ireland. Excluding Northern 
Ireland, these funerals represented approximately 11.9 
per cent (2021: 11.8 per cent) of total estimated deaths 
in Britain. Whilst funerals divided by estimated deaths 
is a reasonable measure of Dignity’s market share, the 
Group does not have a complete national presence 
and consequently, this calculation can only ever 
be an estimate.
70
Dignity plc Annual Report and Accounts 2022
Divisional performance continued

On a comparable basis, excluding any funerals from branches not contributing to the whole of 2021 and 2022, market share was 
11.7 per cent, compared with 11.5 per cent in 2021. Both 2022 and 2021 are an improvement on the dramatic market share declines 
witnessed in 2016 and 2017, however, in the longer-term the Group’s new strategy is expected to grow market share significantly.
Market share is calculated based on a fixed assumption of one week between the registration of the death and the date of the funeral. 
Therefore, due to excess deaths and longer delays between the date of registering the death and the date of the funeral being 
performed, calculations of market share in 2021 and 2022 may not be comparable.
Funeral mix and average revenue
The average revenue for funerals has decreased from £2,394 in 2021 to £2,116 in 2022 (excluding 603 funerals delivered as part of 
our Safe Hands support the average for 2022 was FY £2,141, H2 £2,151 and H1 £2,129), which can be attributed to a combination of 
the change in our pricing strategy and the change in mix due to the provision of lower-cost funeral options, such as direct cremations. 
This combined with reduced volumes has also impacted the contribution per branch (see alternative performance measures on 
page 197 for details on how this is calculated) which has decreased to £28,966 in 2022 (2021: £75,000).
Funeral mix and underlying average revenue
Funeral type
FY 2020
Actual
FY 2021
Actual
Q1 2022
Actual
Q2 2022
Actual
H1 2022
Actual
Q3 2022
Actual
Q4 2022
Actual
H2 2022
Actual
FY 2022
Actual
Underlying average revenue (£) Attended
2,821
2,855
2,486
2,439
2,464
2,425
2,605
2,516
2,489
Unattended
996
1,063
1,044
1,037
1,041
1,035
1,035
1,035
1,038
Pre-need
1,911
1,959
1,950
1,967
1,958
2,033
2,042
2,038
1,996
Other (including Simplicity)
940
904
608
522
668
533
514
414
517
Volume mix (%)
Attended
63
61
58
59
59
59
58
58
58
Unattended
1
3
8
7
7
8
8
8
8
Pre-need
28
28
28
28
28
27
28
28
28
Other (including Simplicity)
8
8
6
6
6
6
6
6
6
Underlying weighted average (£)
2,397
2,394
2,108
2,093
2,115
2,095
2,196
2,138
2,116
Ancillary revenue (£)
125
154
165
174
155
166
158
170
172
Underlying average revenue (£)
2,522
2,548
2,273
2,267
2,270
2,261
2,354
2,308
2,288
Investment
Investment in the Group’s branches and fleet has continued. In 2022, £16.9 million (2021: £10.5 million) was invested in maintenance 
capital expenditure. The Group anticipates another year of high expenditure in 2023.
Outlook
The Group is focusing on embedding the recent restructure which is allowing colleagues who are at the heart of their local 
communities to make decisions with the aim of growing business.
Dignity plc Annual Report and Accounts 2022
71
Governance
Financial Statements
Other Information
Strategic Report

Crematoria
Overview
The Group remains the largest single 
independent operator of crematoria in 
Britain, operating 46 (2021: 46) crematoria 
as at 30 December 2022.
Performance
The Group performed 75,500 cremations 
(2021: 74,800) in the period, representing 
11.8 per cent (2021: 11.3 per cent) of total 
estimated deaths in Britain.
Underlying operating profit was 
£39.5 million (2021: £47.0 million), a 
decrease of 16 per cent. This can be 
explained by the financial summary 
table below:
Financial summary 2022
H1
£m
H2
£m
FY
£m
Underlying operating profit – 2021
25.2
21.8
47.0
Impact of:
Number of deaths(1)
(2.2)
(0.3)
(2.5)
Market share(1)
2.5
0.7
3.2
Average revenues(1)
(2.9)
(1.4)
(4.3)
Cost base changes
(1.0)
(2.9)
(3.9)
Underlying operating profit – 2022
21.6
17.9
39.5
(1)	 Represents revenue impact.
The primary reason for the decrease in underlying operating profit is 
lower average revenues, a higher cost base (including increases in utility 
costs) partially offset by an increase in market share. Total memorial and 
cemetery revenue was £16.7 million (2021: £19.2 million), approximately 
13 per cent lower. 2021 included an element of catch-up on sales due to 
the sites being closed for part of 2020 (2021 was 15 per cent higher than 
2020). The average cremation revenue is lower than the prior year at 
£864 (2021: £887) and yield per crematorium (see alternative performance 
measures on page 197 for details on how it is calculated) has decreased 
to £971,739 in 2022 (2021: £1,126,087) which reflects the increase in 
direct cremations.
Non-underlying costs of £0.9 million (2021: £0.5 million) 
are excluded from underlying operating profit resulting 
in statutory operating profit of £38.6 million 
(2021: £46.5 million).
Progress and developments
The Group has invested £5.5 million (2021: £5.4 million) 
in maintaining and improving its locations in the period.
The Group now has planning permission for six new 
crematoria. The total capital commitment for these six 
projects is expected to be approximately £56 million, 
with £16.3 million of this amount having already been 
invested. Each of the locations with planning permission 
will take five to seven years to reach maturity, performing 
800 to 1,000 cremations per year.
In addition, the Group also has one location that 
is currently in the planning process.
Outlook
The crematoria division remains a stable and cash 
generative aspect of the Group’s operations.
72
Dignity plc Annual Report and Accounts 2022
Divisional performance continued

Pre-arranged funeral plans
A momentous year
At the end of July 2022 the FCA formally 
became responsible for the regulation 
of the funeral plan industry in the UK, 
heralding a new and better era for 
customers which Dignity has long 
campaigned for. Dignity became 
authorised to be a funeral plan 
provider which was the culmination 
of a lot of hard work within the Group.
In preparation for this change we worked 
on redesigning our funeral plan product 
based upon working with colleagues 
who deal with families in our funeral 
branches. The result is an entirely new 
and personalisable product that lets 
buyers design the plan around the kind 
of funeral they want with the ability to 
keep amending it in the future should 
those wishes change.
In preparation, we wound down activity in 
our old funeral plan product range ahead 
of the changeover. When the new product 
launched, we did it gradually as we built 
up and trained our team of funeral plan 
consultants. Our priority has been on 
doing things correctly and bedding in 
all the new regulations, processes and 
monitoring programmes rather than 
a haste to sell plans. Our results, in 
particular sales volumes, in 2022 need 
to be judged against that background.
Rescue operations
Not all funeral plan providers made it into 
regulation, failing for different reasons. 
At Dignity we have been working hard to 
do all we can to ameliorate a bad situation 
and help those families impacted by 
these developments. This has included 
providing free funerals for those families 
suffering a bereavement right after Safe 
Hands went into administration.
We are also in the process of offering 
replacement Dignity funeral plans to the 
existing customers of a number of plan 
providers who did not achieve regulation. 
So far that amounts to five providers and 
38,000 plans. That activity is continuing 
into 2023. Our motivation has been to 
help families negatively impacted through 
no fault of their own and limit the damage 
to an industry that we launched in the 
1980’s and which we believe with the 
proper regulatory framework is now set 
for a bright future.
Performance
Approximately 21,000 (2021: 50,000) new 
plan sales were made. In addition to this 
38,000 (2021: nil) Rescue plans have 
transferred to a Dignity pre-arranged 
funeral plan. The number of active 
pre-arranged plans (including insurance 
backed arrangements) increased to 
618,000 (2021: 581,000). All plan sales 
are stated net of cancellations of 
29,000 (2021: 33,000). The majority 
of commissions are clawed back from 
distribution partners on cancellation in the 
first two years (the majority of expected 
cancellations take place in this period).
In addition, 16,000 (2021: 24,000) plans 
were sold linked to life assurance plans 
with third parties. Not all of these 
insurance backed plans include an 
obligation to provide a guaranteed funeral 
and we anticipate the cancellation 
experience to be significantly higher 
than is witnessed on trust based sales.
The Group has continued to claim a 
marketing and administration allowance 
from the Trusts for plans sold in the 
period. Historically this resulted in a 
profit in the division. In 2019, the Group 
decided to restrict this allowance from 
the Trusts to only recover the costs 
incurred in the selling of the funeral 
plans and therefore, the division has 
not contributed any profit or loss since 
2019 due to these under-recoveries.
However, as plan sales were low in 2022, 
the Group would not have been able to 
recover all of the costs incurred in the 
selling and administration from funeral 
Dignity plc Annual Report and Accounts 2022
73
Governance
Financial Statements
Other Information
Strategic Report

plans sold in the current period but has 
been able to utilise under-recoveries from 
previous years’ sales to cover the current 
year operating costs.
For post FCA regulation plan sales 
Dignity has established a new trust, the 
UK Funeral Trust (2022). So far no claims 
have been made from the new trust 
for marketing and administration costs 
but going forward it is intended to do so 
provided that the trust is left in a surplus 
position, as we did previously.
As a consequence of the reduced costs in 
the division and ending of marketing 
spending the amount recovered from the 
Trusts in 2022 was £12.2 million, 50 per 
cent lower than 2021 (2021: £24.6 million).
Trust solvency
The financial position of the Trusts holding 
members’ monies is crucial, given the 
Group ultimately guarantees the promises 
made to members.
The latest actuarial valuations of the 
Trusts (at 24 September 2022) showed 
them to have a surplus of £225.4 million 
(24 September 2021: surplus restated of 
£290.6 million), based on assumptions 
from the independent trustees working 
with the Trust’s actuary, PwC. This 
valuation is based on the amounts the 
Trusts are expected to pay when a funeral 
is performed rather than the actual cost 
of performance (being a lower amount) 
to the Group. These solvency reports 
are available on the company’s website 
www.dignityfunerals.co.uk/funeral-
plans/2022-solvency-assessment-report/.
There was no change to the investment strategy in 2022 which was previously agreed 
with Legal & General Investment Management who continued as the OCIO. The new 
trust is still all held in cash. In 2023 the Trustees are planning to adopt a Statement 
of Investment Principles that will guide the manager of the assets.
The Trusts have assets, including cash, under the management of the Trustees 
of £966.7 million (2021: £1,062.9 million) with investments split as follows:
Example investment types
FY
£m
Defensive investments
Index linked gilts and corporate bonds
10–12
Illiquid investments
Private equity investments
6–8
Core growth investments
Equities
64–67
Liquid investments
Cash portfolio’s
16–17
The assets of UK Funerals (2022) Trust are currently held in cash pending an investment 
totalling £6.8 million.
The current allocation is subject to annual review by the Trustees with support from their 
investment advisers, LGIM. See pages 160 and 161 for additional discussion of Trust 
balances.
Outlook
Our new product has been very well received and even without promotion is selling well 
in our branches where it is available and faster than our previous products on a like for 
like basis.
The Group has now trained over 300 Funeral Planning Consultants located at its 
branches and has a pre-arranged funeral planning website that enables customers to 
create a unique funeral plan for the send-off they really want.
In 2023 we will rebuild our marketing efforts to drive growth and form partnerships 
with organisations that share our values and whose customers we would not 
otherwise see.
The Group is optimistic about its ability to continue to be a market leader in 
pre‑arranged funerals and for the potential growth of the overall market in the 
new world of regulation.
Central overheads
Overview
Central overheads relate to central 
services that are not specifically attributed 
to a particular operating division. These 
include the provision of IT, finance, 
personnel and Directors’ emoluments. In 
addition, and consistent with previous 
periods, the Group records centrally the 
costs of incentive bonus arrangements, 
such as Long-Term Incentive Plans (‘LTIPs’) 
and annual performance bonuses, which 
are provided to over 100 managers 
working across the business.
Developments
Underlying costs in the period were 
£32.6 million (2021: £39.4 million). 
The table here summarises the 
key movements:
The decrease in digital activities primarily 
relates to promotional spend. Salaries have 
reduced year-on-year primarily due to the 
prior period including an additional bonus 
charge of £3.5 million. Central overheads 
are expected to continue to reduce as part 
of the new strategy. Non-underlying items 
of £14.3 million (2021: £2.3 million) are 
excluded from underlying costs, resulting 
in total central costs of £46.9 million 
(2021: £41.7 million).
In addition to the above costs, 
maintenance capital expenditure of 
£2.0 million (2021: £1.7 million) has been 
incurred on central projects predominantly 
relating to IT that will help the business as 
a whole operate more efficiently.
Outlook
Central overheads are expected to continue 
to reduce as part of the strategic review.
H1
£m
H2
£m
FY
£m
Central overheads – 2021
19.0
20.4
39.4
Impact of:
Digital activities
(1.7)
(3.2)
(4.9)
Salaries
(1.1)
(1.2)
(2.3)
Other
(0.6)
1.0
0.4
Central overheads – 2022
15.6
17.0
32.6
74
Dignity plc Annual Report and Accounts 2022
Pre-arranged funeral plans continued

JOHN CASTAGNO, NON-EXECUTIVE CHAIRMAN
“Maintaining good governance 
during this period of change 
has been essential in supporting 
the long-term sustainable 
success of the Company.”
Dignity plc Annual Report and Accounts 2022
Governance
Financial Statements
Other Information
Strategic Report
75

Governance at a glance
Highlights 2022
•	
In January 2022, Kate Davidson 
joined the Board as Chief 
Operating Officer, before 
succeeding Gary Channon as 
Chief Executive Officer 
following the Company’s AGM 
in June 2022.
•	
Kartina Tahir Thomson joined 
the Board as an independent 
Non-Executive Director in 
February 2022.
•	
Graham Ferguson was 
appointed Senior Independent 
Director in June 2022.
•	
New Risk Committee to 
oversee the risk management 
arrangements of the Group. 
The Risk Committee met three 
times during 2022.
The importance of 
strong governance
Good governance is crucial at all 
levels within the Group and it is the 
responsibility of the Board both to lead by 
example and to set the tone from the top.
In practice, this means ensuring that an 
effective internal framework of systems 
and controls is in place with clearly 
defined authorities and accountability to 
promote success, while allowing risks to 
be managed to defined levels. To do this, 
the Board must make sound judgements 
while also considering the views of our 
shareholders and other stakeholders.
We report in line with the UK Corporate 
Governance Code (the ‘Code’). Except 
where detailed on page 78, Dignity has 
complied with the Provisions of the 
Code throughout the period ended 
30 December 2022. The Company 
continues with its objective of 
strengthening governance and enhancing 
our compliance with the Code.
1. Board leadership and Company purpose
Provides an overview of the activities 
undertaken by the Board in the year, 
how the Board has considered its 
s172(1) responsibilities and its 
governance framework.
Our purpose
Our business model
Stakeholder engagement
Section 172(1) Statement
Culture, purpose and values
Activities of the Board
 See more about our approach to 
leadership and purpose on page 79.
2. Division of responsibilities
Explains the roles of the Board and 
its Directors.
Board of Directors
Governance structure
Roles and responsibilities
 See more about our approach to 
division of responsibilities on page 80.
3. Composition, succession and evaluation
Sets out the key processes which 
ensure that the Board and its 
Committees can operate effectively.
Nomination Committee report
Gender balance of senior management
Appointments to the Board
Board skills and attributes
Board evaluation
Diversity and inclusion
 See more about our approach 
to composition, succession and 
evaluation on page 80.
4. Audit, risk and internal control
Explains the role of the Board, the Risk 
Committee and the Audit Committee 
in ensuring the integrity of the financial 
statements, the effective management 
of risk and maintaining effective 
systems of internal controls.
Audit Committee report
Risk Committee report
Statement of Directors’ responsibilities
Viability Statement and going concern
 See more about our approach to 
Audit, risk and internal control on 
page 81.
5. Remuneration
Describes the Company’s remuneration 
arrangements in respect of its Directors 
and how these have been implemented 
in 2021/22.
Report on Directors’ remuneration
Remuneration Policy report
 See more about our approach to 
Remuneration on page 81.
6. Directors’ report
 See our Directors’ report on pages 
116 to 119.
76
Dignity plc Annual Report and Accounts 2022

 0–3 years: 4
 3+ years: 1
Tenure
 Male: 3
 Female: 2
Balance
 Executive Directors: 2
 Non-Executive Directors: 2
 Non-Executive Chairman: 1
Board composition
JOHN CASTAGNO
NON-EXECUTIVE CHAIRMAN
“Good governance 
is crucial at all 
levels within the 
Group and it is the 
responsibility of the 
Board both to lead 
by example and to 
set the tone from 
the top.”
On behalf of the Board, 
I am pleased to present 
the Company’s Corporate 
Governance report for the year 
ended 30 December 2022.
The Board’s focus during the year has 
been on continuing to support our 
colleagues to implement our new strategy. 
Despite a fall in profitability during 2022, 
we are continuing to make good progress 
in the implementation of our strategy 
and are taking the right steps towards 
achieving market share growth and 
restoring profitability. We have continued 
to restructure the business, starting with 
the re-organisation of our network into 
12 regions, to deliver a collaborative and 
integrated end-of-life service across our 
funeral services, crematoria and funeral 
plan proposition. Please see page 90 for 
further information.
Changes to the Board
We were delighted to appoint Kate 
Davidson and Kartina Tahir Thomson to 
the Board in January and February 2022 
respectively. We also confirmed the 
permanent appointment of Graham 
Ferguson as an independent Non-
Executive Director and Chair of the Audit 
and Remuneration Committees. Graham 
was also appointed Senior Independent 
Director on 9 June 2022.
Kate Davidson’s appointment to the Board 
was as an Executive Director, in her former 
role as Dignity’s Chief Operating Officer, 
before being promoted to Chief Executive 
Officer following the AGM in June 2022. 
Kate has been instrumental in delivering 
a number of high-priority strategic and 
commercial programmes since she 
re-joined Dignity in 2021.
As we report on page 8, 2022 was a highly 
productive year. The business underwent 
a significant internal restructure; launched 
our new Guiding Principles; gained full 
authorisation by the FCA under the new 
regulatory regime for pre-paid funeral 
plans; launched a first-of-its-kind, 
pre-need funeral plan product; and has 
made progress in restructuring our debt 
to enable us to invest in our growth. Kate 
is passionate about our business and the 
funeral sector, and is dedicated to creating 
a new culture within Dignity.
Kartina has extensive experience in risk 
management and regulation and has 
brought significant value and insight 
to our Board.
Andrew Judd, previously Funeral 
Operations Director, stood down from 
the Board in April 2022 and left Dignity 
after 25 years’ service. We are extremely 
grateful to Andrew and thank him for his 
extensive contribution and dedication 
to the Company.
Gary Channon also stepped down from 
the Board following the Group’s AGM. 
I would like to thank Gary for the positive 
impact he has made on both colleagues 
and our commercial ambitions, and we 
welcome his continued support as an 
adviser to the Board on strategic matters. 
The Board does not consider Gary to be 
a de facto or shadow director.
On the recruitment side, the Nomination 
Committee has led the process to recruit a 
new Chief Financial Officer, in conjunction 
with an external executive search firm. In 
view of a takeover bid for the Company, the 
Board decided it would be appropriate to 
put the process on hold.
Dignity plc Annual Report and Accounts 2022
77
Governance
Financial Statements
Other Information
Strategic Report
Chairman’s introduction to governance

Diversity and inclusion
The Board is committed to, and takes 
responsibility for, equality and diversity 
throughout the Dignity Group.
To this end, we do not tolerate 
discrimination or unequal treatment of 
any colleague or job applicant in respect 
of age, race, religion or belief, gender, 
sexual orientation, pregnancy, disability, 
marital status or any other personal 
characteristic. We engage, promote and 
train employees on the basis of their 
capabilities, qualifications and experience, 
with everyone receiving equal opportunity 
to progress within the Company. This 
commitment to fairness and equality also 
extends to the way we engage with clients, 
suppliers and members of the public.
 For more, please see page 85 
on employee diversity.
Our people and culture
We are committed to fulfilling a core 
element of our vision: to be an 
inspirational and rewarding employer. 
We are also focused on attracting and 
retaining the best people, ensuring they 
are empowered, supported and 
developed, and recognised by an effective 
reward and recognition framework.
In January 2022, our first step to providing 
fair and competitive remuneration was 
delivered through introducing the real 
Living Wage to the lowest-paid colleagues 
across the business. In September 2022, 
as part of our benchmarking of pay across 
our own business and the sector, we also 
increased salaries for key front-line roles, 
to ensure they are competitive and 
sector-leading and take into account the 
impact of inflation. Please see page 101 
for further information.
The Board is also responsible for ensuring 
that our culture is aligned with Dignity’s 
purpose, values and strategy at all levels 
of the organisation. Our Guiding Principles, 
launched during the year, create a 
framework for our colleagues to live by at 
work, and to guide and inspire them to do 
the right things. To assess how well we are 
embedding the Principles, we launched a 
tracking survey during 2022 to gauge how 
they are shaping our culture, and the 
impact of changes made to our structure 
and people approach. The survey results 
have indicated that while we have 
continued to provide a high-quality 
service to families, there is still further 
room for improvement in other areas.
Recommended takeover bid
We carefully considered the bid from 
Yellow (SPC) Bidco Limited for the 
Company and the interests of our 
stakeholders. The Board was unanimous 
in recommending the bid to shareholders. 
The Board has made its recommendation 
on the basis of the business today and its 
prospects. The bid awaits shareholder 
and regulatory approval.
Governance
One of the Board’s key priorities this year 
was to strengthen our governance with 
the objective of being fully compliant with 
the UK Corporate Governance Code.
The 2018 UK Corporate Governance Code: how we comply
As a company listed on the London 
Stock Exchange, Dignity plc applies 
the Principles and Provisions of the 
2018 UK Corporate Governance Code 
(the ‘Code’), a copy of which is 
available at www.frc.org.uk.
Dignity has complied with the 
Provisions of the Code throughout 
the period ended 30 December 2022, 
with the exception of the following 
Provisions (which Dignity did not 
comply with for the period to 
9 June 2022):
•	
Provision 11: At least half of the 
Board, excluding the Chair, should 
be Non-Executive Directors whom 
the Board considers to be 
independent.
•	
Provision 12: The Board should 
appoint one of the independent 
Directors to be the Senior 
Independent Director.
•	
Provision 24: The Audit Committee 
should comprise independent 
Non-Executive Directors and the 
Chair should not be a member.
Andrew Judd and Gary Channon 
stood down from the Board on 
1 April 2022 and 9 June 2022 
respectively. Following their 
departures, the Board comprised 
two Non-Executive Directors 
(excluding the Chair) whom the 
Board considers to be independent, 
and two Executive Directors. 
Accordingly, compliance with 
Provision 11 of the Code 
was achieved.
With the appointment of Graham 
Ferguson as Senior Independent 
Director, and with John Castagno 
standing down as a member of the 
Audit Committee on 9 June 2022, 
compliance with Provisions 12 and 
24 of the Code has been achieved.
We set out on the following pages 
how the Company has applied the 
principles of the Code during the 
financial year.
We were pleased to welcome both Kate 
Davidson and Kartina Tahir Thomson to 
the Board this year. In addition to their 
manifest achievements and skills, they 
have improved the gender balance and 
diversity on the Board. Indeed, their 
appointments mean that the Company 
exceeds the FTSE Women Leaders Review 
target to have at least 33 per cent female 
representation on the Board. We are also 
continuing to make progress with the 
recruitment of senior-level executives 
below Board level, to support Kate and the 
Executive team in executing our strategy.
As mentioned in our 2021 Annual Report, 
a Board evaluation was conducted during 
the second half of 2022 to enable the 
Directors appointed in the second half 
of 2021 and in early 2022 to have more 
experience of the Group, the Board 
and its Committees.
The results of the evaluation are discussed 
on page 88.
Looking forward
We have continued to support and 
encourage the Executive team to evolve 
the long-term business strategy, explained 
on pages 20 to 25, and we remain 
confident in its approach.
JOHN CASTAGNO
NON-EXECUTIVE CHAIRMAN
30 MARCH 2023
78
Dignity plc Annual Report and Accounts 2022
Chairman’s introduction to governance continued

Section 1: Board leadership and Company purpose
A.	 “A successful company is led by an effective and 
entrepreneurial Board, whose role is to promote the 
long-term sustainable success of the company, 
generating value for shareholders and contributing 
to wider society.”
The Dignity Board is collectively responsible for the long-term success of the 
Company, including its relationships and engagement with all shareholders, 
and operates via a formal schedule of matters reserved for its decision. 
Please see the governance structure on page 83 for further information 
of the responsibilities of the Board.
B.	 “The Board should establish the company’s 
purpose, values and strategy, and satisfy itself that 
these and its culture are aligned. All directors must 
act with integrity, lead by example and promote the 
desired culture.”
An explanation of the Company’s purpose, values and strategy are set out in 
the Strategic Report which starts on page 1. Our Guiding Principles define 
the principles and values that shape our culture. These are explained in 
further detail on page 3.
The schedule of matters reserved for the Board provides that the Board 
is responsible for the overall leadership of the Group and setting its values 
and standards, and for approving the Group’s strategic aims and objectives. 
In addition, the role of The Dignity Team Forum is a key element in the 
Board’s oversight of culture. Please see page 89.
Culture is central to ensuring that Dignity has a clear business vision and a 
social purpose, to which our people can feel aligned.
C.	 “The Board should ensure that the necessary 
resources are in place for the company to meet its 
objectives and measure performance against them. 
The Board should also establish a framework of 
prudent and effective controls, which enable risk 
to be assessed and managed.”
The Board is satisfied that the necessary resources are in place to ensure that 
the Company meets its objectives. Our key performance indicators and how 
we have performed against them can be found on pages 58 to 61.
During the year, the Risk Committee was established to advise the Board on 
risk management issues; to recommend the framework of risk limits and risk 
appetite to the Board for approval; and to oversee the risk management 
arrangements of the Company. See pages 98 and 99 for further information 
on the responsibilities and principal activities of the Risk Committee during 
the year The Group has mature risk management and governance processes 
in place to identify, report and manage risk. As part of its terms of reference, 
the Audit Committee monitors the Company’s internal controls systems and 
carries out an annual review of their effectiveness. The Risk Committee 
receives a twice-yearly review of the principal risks, including emerging risks, 
together with updates from Internal Audit on matters for review.
See page 83 for further information on the governance structure and pages 
47 to 53 for our principal and emerging risks.
D.	 “In order for the company to meet its 
responsibilities to shareholders and stakeholders, 
the Board should ensure effective engagement with, 
and encourage participation from, these parties.”
The Board reviews and oversees relationships with the business’s 
key stakeholders.
At each meeting, the Board, inter alia, receives a report on the performance 
and operational issues of each business; an update from the Chief Executive 
Officer on various matters, including investor relations; a briefing on 
supplier management; and information from the Board Committees 
on matters including the performance development framework and 
whistleblowing.
The Chairman and Senior Independent Director meet with major 
shareholders when requested. We outline our approach to workforce 
engagement on page 89.
E.	 “The Board should ensure that workforce policies 
and practices are consistent with the company’s 
values and support its long-term sustainable 
success. The workforce should be able to raise any 
matters of concern.”
The Board firmly believes that good ethics and good business practice 
combine to produce the best results in the long-term. Our Code of Conduct 
sets out our policy on the standards to be followed to promote legal, 
honest, ethical and safe business practices.
We define Group policies and provide supporting e-learning modules that 
set out our approach to managing health, safety, environmental and social 
matters affecting our employees. There is also an independent and 
anonymous whistleblowing procedure enabling any employee to raise 
any concerns in complete confidence.
Dignity plc Annual Report and Accounts 2022
79
Governance
Financial Statements
Other Information
Strategic Report

Section 2: Division of responsibilities
F.	 “The Chair leads the Board and is responsible for 
its overall effectiveness in directing the company. 
They should demonstrate objective judgement 
throughout their tenure and promote a culture of 
openness and debate. In addition, the Chair 
facilitates constructive board relations and the 
effective contribution of all non-executive directors, 
and ensures that directors receive accurate, timely 
and clear information.”
The Chairman, in conjunction with the Company Secretary, ensures that full 
and high-quality information is provided to the Board in advance of each 
Board meeting. The performance of the Chairman is monitored through the 
annual Board evaluation process and through separate meetings of the 
Non-Executive Directors, without the Chairman present.
G.	“The Board should include an appropriate 
combination of executive and non-executive (and in 
particular, independent non-executive) directors, 
such that no one individual or small group of 
individuals dominates the Board’s decision-making. 
There should be a clear division of responsibilities 
between the leadership of the Board and the 
executive leadership of the company’s business.”
The Board currently comprises the independent Non-Executive Chairman, 
the Chief Executive Officer, the Interim Chief Financial Officer 
(who was independent on appointment) and two independent 
Non‑Executive Directors.
The Chief Executive Officer is responsible for the day-to-day leadership and 
management of the business through defined delegated authority limits. 
The Chairman and two Non-Executive Directors provide an independent 
view on the running of our business, governance and boardroom best 
practice. They oversee and constructively challenge management in its 
implementation of strategy and performance of the Group.
H.	“Non-executive directors should have sufficient 
time to meet their board responsibilities. They 
should provide constructive challenge, strategic 
guidance, offer specialist advice and hold 
management to account.”
Prior to appointing a Non-Executive Director, the Board considers whether 
the individual has sufficient time to devote to their role with the Group, and in 
light of any changes to their external commitments during the year. At the 
Nomination Committee meeting in December 2022, each of the Non-
Executive Directors confirmed that they were able to devote sufficient time to 
their role as a Director of Dignity plc. This confirmation is sought annually.
The number of Board and Committee meetings which were held during the 
reporting period, and the attendance at each of these meetings, is shown 
on page 87.
I.	 “The Board, supported by the Company 
Secretary, should ensure that it has the policies, 
processes, information, time and resources it needs 
in order to function effectively and efficiently.”
All Directors have access to the advice and services of the Company 
Secretary. The Company Secretary ensures that the Board receives 
high-quality briefing papers, and in a timely manner. He advises the Board 
on all governance matters, including compliance with the Code. He works 
with the Chairman and Committee Chairs to ensure that the right matters 
are escalated to the Board and Committees at the appropriate point, and 
that sufficient time is devoted to strategic matters. He arranges Directors’ 
induction and Board evaluation exercises, and supports succession 
planning and recruitment of new Non-Executive Directors.
Section 3: Composition, succession and evaluation
J.	 “Appointments to the Board should be subject to a 
formal, rigorous and transparent procedure, and an 
effective succession plan should be maintained for 
Board and senior management. Both appointments 
and succession plans should be based on merit and 
objective criteria and, within this context, should 
promote diversity of gender, social and ethnic 
backgrounds, cognitive and personal strengths.”
All Board appointments made during 2022 were subject to a rigorous and 
transparent procedure. There are regular succession planning reviews by 
the Nomination Committee regarding Executive and Non-Executive 
succession, and immediately below Board level. During 2022, the Board has 
had greater direct interaction with senior management and employees and 
has put in place a programme for individuals to regularly present/contribute 
to meetings of the Board/Committees.
K.	 “The Board and its committees should have a 
combination of skills, experience and knowledge. 
Consideration should be given to the length of 
service of the Board as a whole and membership 
regularly refreshed.”
The Nomination Committee reviews the balance, composition and structure 
of the Board, as well as the length of service of each Board member. Where 
appropriate, the Committee also recommends the re-appointment of 
Non-Executive Directors and any extensions to their term. Kate Davidson 
and Kartina Tahir Thomson were appointed for the skills, experience and 
knowledge they can contribute to the Board and its Committees. In view of 
a takeover bid for the Company, the Board decided it would be appropriate 
to put the process of recruiting a new Chief Financial Officer on hold.
L.	 “Annual evaluation of the Board should consider 
its composition, diversity and how effectively 
members work together to achieve objectives. 
Individual evaluation should demonstrate whether 
each director continues to contribute effectively.”
In line with the requirement of the Code, the Board conducts an annual 
evaluation of the performance of the Board and Committees, and of each 
Director. The Board evaluation was conducted in the second half of 2022. 
These annual evaluations are externally facilitated.
80
Dignity plc Annual Report and Accounts 2022
Chairman’s introduction to governance continued

Section 4: Audit, risk and internal control
M.	“The Board should establish formal and 
transparent policies and procedures to ensure the 
independence and effectiveness of internal and 
external audit functions and satisfy itself on the 
integrity of financial and narrative statements.”
The Board delegates detailed oversight of the Group’s system of internal 
control to the Audit Committee, to ensure the integrity of the Group’s 
full and half year results and the Annual Report and Accounts. The Audit 
Committee has ensured it complies with this requirement, as detailed on 
pages 94 to 97.
On the recommendation of the Audit Committee, the Board reviewed and 
approved the 2022 half and full year results and this 2022 Annual Report. 
Please see the Audit Committee report on pages 94 to 97.
N.	“The Board should present a fair, balanced and 
understandable assessment of the company’s 
position and prospects.”
As described in the Audit Committee report on pages 94 to 97, the Audit 
Committee reviewed the 2022 Annual Report and Accounts in March 2023 
and was satisfied that it presents a fair, balanced and understandable 
assessment of the Group’s position and prospects. The Audit Committee 
reported its findings to the Board.
O.	“The Board should establish procedures 
to manage risk, oversee the internal control 
framework, and determine the nature and extent of 
the principal risks the company is willing to take in 
order to achieve its long-term strategic objectives.”
The Audit Committee has continued to monitor the Group’s internal control 
systems on behalf of the Board, and in accordance with its terms of 
reference. The Board has also established a Risk Committee which is 
chaired by the independent Non-Executive Director, Kartina Tahir Thomson. 
The Risk Committee met three times during 2022 to review risk 
management issues, recommend the framework of risk limits and risk 
appetite to the Board and oversee the risk management arrangements of 
the Company. This included embedding and maintaining a supportive risk 
management culture.
The Committee reviews the Group’s principal risks and recommends any 
changes to risk appetite to the Board. The Group risk register is reviewed 
twice yearly by the Risk Committee.
Please see the section on principal risks and uncertainties on pages 47 to 53.
Section 5: Remuneration
P.	 “Remuneration policies and practices should be 
designed to support strategy and promote long-
term sustainable success. Executive remuneration 
should be aligned to company purpose and values 
and be clearly linked to the successful delivery of 
the company’s long-term strategy.”
The Remuneration Committee sets great store by aligning remuneration 
policy and packages to strategy, and to supporting long-term 
sustainable success.
The Remuneration Committee reviews and proposes the Group’s 
Remuneration Policy to the Board for approval and the Directors’ 
Remuneration report is put to an advisory vote at the AGM, in line 
with statutory requirements.
A new three-year Remuneration Policy was approved by shareholders at the 
AGM in June 2022. Please see the Remuneration Committee report on pages 
100 to 115.
Q.	“A formal and transparent procedure for 
developing policy on executive remuneration and 
determining director and senior management 
remuneration should be established. No director 
should be involved in deciding their own 
remuneration outcome.”
Under the approved Directors’ Remuneration Policy, no increase to 
Executive Directors’ remuneration is proposed for the financial year 
ended 30 December 2022.
The remuneration of Non-Executive Directors is a matter for the Board. No 
Director, committee attendee, Executive, senior manager or other person 
can be involved in any discussion or decision as to their own remuneration.
R.	 “Directors should exercise independent 
judgement and discretion when authorising 
remuneration outcomes, taking account of 
company and individual performance, and 
wider circumstances.”
The Committee takes advice from an external consultant (Korn Ferry) and 
ensures that remuneration for Board and senior management is suitably 
structured in order to attract, retain and motivate Executives, and to link 
reward to corporate and individual performance and all relevant internal 
and external factors.
Dignity plc Annual Report and Accounts 2022
81
Governance
Financial Statements
Other Information
Strategic Report

A  Audit Committee   N  Nomination Committee   R  Remuneration Committee   Ri  Risk Committee  
 Committee Chair
Kate Davidson MBE
Chief Executive Officer
Appointed to the Board: 2022
Background and experience: With over 15 years’ funeral and crematoria industry experience, 
Kate began her career in the crematoria sector within local government, before joining Dignity 
plc in management and strategic roles spanning eight years.
Kate re-joined Dignity plc from Westerleigh, as Chief Operating Officer in June 2021. She was 
appointed to the Board on 7 January 2022 and became Chief Executive Officer on 10 June 2022. 
Kate sits on the Group’s Executive Committee. She is well respected in the end-of-life sector and 
has been involved with a number of industry-wide funeral and crematoria policy initiatives. 
In December 2022, she was made an MBE in the King’s New Year Honours List for Services 
to Bereaved People during COVID-19.
John Castagno  N
R
Ri
Independent Non-Executive Chairman
Appointed to the Board: 2021
Background and experience: John is an experienced Non-Executive Director with a background 
in support industries and financial services, having held senior positions at British Gas Insurance, 
Tesco Bank and a variety of insurance providers. He is currently a non-executive director of 
Post Office Management Services Limited and Hub Investment Holdings Limited.
John brings extensive business planning and development capabilities in regulated 
environments, including those that come under the Financial Conduct Authority (‘FCA’). 
This experience has benefited the Board and the Dignity Executive team in navigating 
changes instigated by the Competition and Markets Authority and the FCA. John is Chair 
of the Nomination Committee and a member of the Remuneration and Risk Committees.
Dean Moore
Interim Chief Financial Officer
Appointed to the Board: 2020
Background and experience: Dean is a chartered accountant with extensive public company 
experience, having previously been Chief Financial Officer at Cineworld Group plc, N Brown 
Group plc, T&S Stores plc and Graham Group plc, and formerly Non-Executive Chairman of 
Tuxedo Money Solutions Limited.
He is currently a Non-Executive Director of Griffin Mining Limited and THG plc, and Senior 
Independent Director at both Cineworld Group plc and Volex plc. Dean was an independent 
Non-Executive Director of Dignity plc before assuming the role of Interim Chief Financial Officer.
Kartina Tahir Thomson  A
N
R
Ri
Independent Non-Executive Director
Appointed to the Board: 2022
Background and experience: Kartina joined the Board as independent Non-Executive Director 
on 7 February 2022. She is a Fellow of the Institute and Faculty of Actuaries, and brings over 20 
years of diverse actuarial, risk, governance and regulatory experience, most recently as a Senior 
Director (Partner) at Willis Towers Watson, a global insurance consultancy.
Prior to this, Kartina was a senior Director at one of the Big Four firms, specialising in risk and 
regulation. She also spent six years at the Bank of England, leading the general insurance risk 
specialists and supervisors, responsible for ensuring financial stability of the UK financial 
market through sound supervision of risk management, capital and solvency. Kartina is Chair 
of the Risk Committee and a member of the Audit, Remuneration and Nomination Committees.
Graham Ferguson  A
N
R
Ri
Senior Independent Director
Appointed to the Board: 2021
Background and experience: Graham was appointed to the Board on 1 September 2021 
and became Senior Independent Director on 9 June 2022. He joined the Board of First 
Derivatives plc (now FD Technologies plc) in September 2008 and was responsible for its 
financial operations. He stepped down as Chief Financial Officer and from the Board of 
FD Technologies on 1 January 2021.
During his career, Graham has worked on numerous corporate acquisitions and restructuring 
projects and has experience in business and acquisition finance. He formerly held senior roles 
with KPMG, Bank of Ireland and Silverwood Property Developments Limited and is a qualified 
chartered accountant. Graham is Chair of the Audit and Remuneration Committees and a 
member of the Nomination and Risk Committees.
82
Dignity plc Annual Report and Accounts 2022
Board of Directors

The Board provides strategic leadership to the Group within a 
framework of sound corporate governance and internal control.
The Executive Committee
Audit Committee
Graham Ferguson (Chair), 
Kartina Tahir Thomson
Nomination Committee
John Castagno (Chair), 
Graham Ferguson, 
Kartina Tahir Thomson
Remuneration 
Committee
Graham Ferguson (Chair), 
Kartina Tahir Thomson, 
John Castagno
Risk Committee
Kartina Tahir Thomson 
(Chair), John Castagno, 
Graham Ferguson
The Board
The Board is responsible for the long-term 
success of the Group, which includes 
responsibility for:
•	 Overall management of the Group;
•	 Setting and reviewing the strategy of 
the Group;
•	 Approval of major capital expenditure 
and acquisition projects, and 
consideration of significant 
financial matters;
•	 Monitoring the exposure to key 
business risks;
•	 Approval of major financing and capital 
structure changes to the Group;
•	 Setting annual budgets and reviewing 
progress towards achieving these 
budgets; and
•	 Proposing dividend payments 
to shareholders.
Committees of the Board
There are four standing committees of 
the Board: the Audit Committee, the 
Remuneration Committee, the Nomination 
Committee and the Risk Committee. The 
terms of reference of these Committees 
are set by the Board and are available on 
the Dignity plc corporate website. 
Membership is reserved for the 
independent Non-Executive Directors, save 
for the Nomination and Risk Committees. 
The Committees’ reports are on pages 92 
to 115.
Non-Executive Directors
The Non-Executive Directors scrutinise, 
measure and review the performance of 
management; constructively challenge 
and assist in the development of strategy; 
review the Group’s financial information; 
and monitor the effectiveness of internal 
risk management systems.
The Chief Executive Officer and 
Executive Directors
The Chief Executive Officer and Executive 
Directors, together with the Executive 
Committee, are responsible for:
•	 Operational management and control 
of the Group on a day-to-day basis. 
Local operational decisions are the 
responsibility of the local managers, 
who are accountable to the 
Executive Directors;
•	 Formulating and proposing strategy to 
the Board; and
•	 Implementing the strategy and policies 
adopted by the Board.
The Chairman
The Chairman is responsible for:
•	 The leadership of the Board;
•	 Ensuring the Board functions 
effectively in all aspects of its role;
•	 Facilitating the effective contribution 
of the Non-Executive Directors and 
ensuring a constructive working 
relationship between Executive and 
Non-Executive Directors;
•	 Making sure all Directors receive 
accurate, timely and clear information;
•	 Setting the agenda so all strategic and 
other important issues are discussed, 
ensuring sufficient time is devoted to 
discussing such issues; and
•	 Making sure there is effective 
communication with stakeholders, and 
acting as the public face of the Group.
The Executive Committee
The Executive Committee currently 
consists of the following Executive 
Directors and senior managers:
•	 Chief Executive Officer: Kate Davidson;
•	 Chief People Officer: Alex Currie;
•	 Chief Customer Officer: Chrissy Fice;
•	 Operations Director: Mark Williams;
•	 Group Financial Controller: 
Angela Eames;
•	 Head of Regional Development: 
James Wintle;
•	 Risk and Compliance Director: 
Carl Higgins; and
•	 Director of Pre-Arrangement: 
Mike Hilliar.
The Executive Committee is responsible 
for determining and setting the detailed 
day-to-day tasks required to implement 
the strategy set by the Board.
The Board and its Committees
The Group is controlled through the Board 
of Directors, which meets regularly 
throughout the year. We show the 
structure of the Board and its Committees 
above. Informal meetings are held 
between individual Directors as required.
As at the date of this report, the Board 
comprised five Directors including the 
independent Non-Executive Chairman. 
During 2022, the total number of Directors 
who served was seven. Andrew Judd, 
Executive Director of Funeral Operations, 
stood down from the Board on 1 April 
2022. Gary Channon, the former Executive 
Chairman and Chief Executive Officer, 
stood down from the Board following the 
Company’s Annual General Meeting on 
9 June 2022. There are currently three 
independent Non-Executive Directors 
including the Chairman and two Executive 
Directors.
In accordance with the Code, all 
Directors will submit themselves for 
re-election at the 2023 AGM.
The Dignity plc Board 
(Chairman, Executive Directors and Independent Non–Executive Directors)
Board-level Committees
Dignity plc Annual Report and Accounts 2022
83
Governance
Financial Statements
Other Information
Strategic Report
Board structure

Non-Executive Directors
Biographical details for the serving 
Non-Executive Directors appear on page 
82. Chosen for their diversity of skills 
and experience, their role is to provide 
constructive challenge to the management 
of the Group and to assist in the 
development of strategy. Each is 
appointed for a fixed term of up to three 
years, subject to annual re-election by 
shareholders. This term may then be 
renewed by mutual consent, up to a 
maximum total of nine years’ service, in 
accordance with the Code. Appointments 
beyond six years are also subject to 
rigorous review prior to approval. The 
Non-Executives’ letters of appointment 
are available, on request, from the 
Company Secretary.
The Chairman and the Non-Executive 
Directors are required to, and have, 
confirmed formally to the Board that, 
mindful of their other commitments, 
they have and will have sufficient time 
to devote to their responsibilities as 
Directors of the Company.
John Castagno, Graham Ferguson and 
Kartina Tahir Thomson are independent 
of management as defined by the Code.
Dean Moore became Interim Chief 
Financial Officer on 14 December 2020. 
This interim position means that he does 
not currently qualify as independent, as 
defined in the Code. As advised in our 
2021 Annual Report, the intention is for 
Dean Moore to resume his position as an 
independent Non-Executive Director once 
a new Chief Financial Officer is appointed.
Board responsibilities
The Board discharges its responsibilities 
by providing strategic and entrepreneurial 
leadership of the Company, within a 
framework of strong governance, effective 
controls and a strong culture, which 
enables opportunities and risks to be 
assessed and managed appropriately. 
We give a summary of the Board 
responsibilities on page 83. In addition, the 
Board sets the Company’s strategic 
direction, ensures that the necessary 
financial and human resources are in place 
for the Company to meet its objectives, 
and reviews management performance. 
More information about each member of 
the Board’s role is on page 82.
Board induction
Following appointment, an induction 
programme is provided to new Directors 
so that they become as effective as soon 
as possible in their role.
The induction programme includes:
•	 Briefings with fellow Directors, senior 
leadership members and advisers;
•	 A briefing on the role of a public 
company director and the framework 
in which the Board operates;
•	 Provision of Board and Committee 
papers and governance documents 
such as the schedule of matters 
reserved for the Board and Committee 
terms of reference;
•	 Provision of corporate policies; and
•	 Analysts’ reports.
Executive Committee
The day-to-day management of the Group 
is delegated to the Executive Directors 
and the Executive Committee (see page 
83), supported by an experienced and 
generally long-serving senior and middle 
management team. Its size and structure 
reflects the complexity of the Group’s 
activities. Managers have the necessary 
skills and knowledge relevant to their 
areas of responsibility. The remainder of 
the responsibilities rests with the Board; 
however, certain capital expenditure and 
acquisition projects are delegated under 
a formally adopted schedule of matters 
reserved for the Board.
Capital expenditure is managed by the 
Dignity Capex Committee, which was 
established in 2022 to consider capital 
expenditure above a certain threshold. 
This Committee comprises members 
of the Executive Committee and 
senior management.
The Company Secretary
The Company Secretary, Tim George, 
is responsible for overseeing the 
preparation and distribution of all 
agendas, minutes and related Board and 
Committee papers. He attends the Board 
meetings in his capacity as Company 
Secretary and provides corporate 
governance advice if required.
The appointment and removal of the 
Company Secretary is a matter for the 
Board as a whole.
Provision of information to 
the Board and professional 
development
All Directors are provided with the 
necessary papers in advance of meetings 
to assist them in making informed 
decisions. The Board also considers 
employee issues and key management 
appointments, including the role of 
Company Secretary.
The Company Secretary acts as Secretary 
to the Board and its Committees and 
attends all meetings. A formal agenda 
and reports are issued electronically 
to Directors ahead of all Board and 
Committee meetings, allowing 
sufficient time for detailed review and 
consideration. Formal minutes are 
prepared in respect of all Board and 
Committee meetings. The Secretary 
provides regular briefings to the Board 
on relevant regulatory and governance 
matters, supplemented by briefings from 
independent advisers where necessary.
During 2022, the Board received briefings 
on topics including the macroeconomic 
environment and the Consumer Duty 
regulations. These were delivered by 
independent experts and the Board 
will continue to include additional topics 
on the agenda for future information 
briefings. Additionally, all Directors 
receive training and updates on the duties 
and responsibilities of being a Director 
of a listed company. This covers legal, 
accounting, security and tax matters as 
required or as requested by any Director. 
In addition, any newly appointed Director 
receives appropriate induction training.
An annual plan for the following year’s 
meetings is approved by the Board and 
each Committee.
84
Dignity plc Annual Report and Accounts 2022
Board responsibilities, composition and approach to diversity

Advice to the Board
All Directors are able to take independent 
professional advice on their duties as 
necessary, at the Group’s expense. 
They also have access to the advice 
and services of the Company Secretary 
and, where it is considered appropriate 
and necessary, training.
Diversity and inclusion
The Board is committed to supporting 
diversity and inclusion, and in May 2022 
it approved a three-year strategy to 
implement a number of diversity, equity 
and inclusion (‘DE&I’)) initiatives throughout 
the business. During the year, a suite of 
learning and development resources has 
been offered to our colleagues to tackle 
non-inclusive behaviours and raise 
diversity awareness. These include online 
training modules on DE&I, bullying and 
harassment, and unconscious bias 
training for leaders and managers.
As part of furthering DE&I, we do not 
tolerate discrimination or unequal 
treatment of colleagues or job applicants 
in respect of age, race, religion or belief, 
gender, sexual orientation, pregnancy, 
disability, marital status or any other 
personal characteristic. We engage, 
promote and train employees on the basis 
of their capabilities, qualifications and 
experience, with all employees receiving 
equal opportunity to progress within the 
Company. This commitment to fairness 
and equality also extends to the way we 
engage with clients, suppliers and 
members of the public.
In order to put this policy into practice 
in day-to-day management, we:
•	 Monitor decisions on recruitment, 
selection, training and promotion to 
ensure they are based solely on 
objective and job-related criteria;
•	
Provide training for managers to ensure 
that they understand the nature of 
discrimination and are fully aware of 
their responsibilities in implementing 
our Equality and Diversity Policy;
•	 Raise awareness among colleagues and 
give them a greater understanding of 
DE&I in the workplace. This includes 
completing mandatory online training, 
and other training for leaders such as 
unconscious bias, bullying and 
harassment, and inclusive leadership;
•	 Provide information and advice on the 
implications of the relevant legislation, 
and on assistance available to help with 
employing people with disabilities;
•	 Ensure that all policies are applied 
thoroughly and fairly, and particularly 
those relating to any complaint 
involving discrimination or harassment;
•	 Communicate this policy to employees, 
suppliers and third parties, where 
applicable, through induction, training 
and communications; and
•	 Encourage our suppliers and third 
parties to adopt similar policies 
themselves that reflect our own 
DE&I views and those of our clients.
 For more information on DE&I, 
please see page 93.
Purpose, principles and culture
As explained on page 2, our core purpose 
is to help people at one of the most 
difficult times in their lives to say goodbye, 
to remember and to celebrate the life of 
those lost. As a business, serving clients 
is at the heart of everything we do.
The Board sets the strategy for the 
Company to align with our purpose. Our 
Guiding Principles which we launched in 
2022 underpin our purpose, and are 
recognised across the Company as the 
basis of our culture. In addition, the Board 
has overall responsibility for establishing 
the Company’s purpose and strategy to 
deliver the long-term sustainable success 
of the Company and generate value for all 
of our stakeholders.
Conflicts of interest
The Directors have, during the period, 
formally reminded themselves of their 
duties as Directors under the Companies 
Act 2006. These duties include the need 
to avoid conflicts of interest. As we state 
on page 83, Gary Channon was previously 
Chief Executive Officer prior to standing 
down from the Board in June 2022. Gary is 
an adviser to the Board in relation to 
certain matters and has a consultancy 
agreement in place with the Company. He 
is a Partner of Phoenix Asset Management 
Partners Limited (‘Phoenix’) which is the 
Company’s largest shareholder, managing 
29.42 per cent of the shares. An 
agreement in respect of share dealing 
exists between the Company and Phoenix. 
The Company also has a Related Parties 
Transaction Policy which is reviewed 
annually by the Board. Please see note 31 
on related parties.
At each Board meeting, Directors are 
required to declare any conflicts of interest 
in matters to be considered. Whenever 
any Director considers that he or she is, 
or may be, interested in any contract or 
arrangement to which the Company, is 
or may be, a party, the Director gives due 
notice to the Board in accordance with the 
Companies Act 2006 and the Company’s 
Articles of Association (‘Articles’). In such 
cases, unless allowed by the Articles, a 
Director is not permitted to participate 
in any discussions or decisions relating 
to the contract or arrangement.
To date, any such conflicts declared have 
been managed to ensure that no undue 
influence exists in discussions and 
resulting resolutions. The Board is 
satisfied that all Directors are able to 
allocate sufficient time to the Company 
to enable them to discharge their 
responsibilities as Directors effectively, 
and that any current external appointments 
do not detract from the extent or quality 
of time that the Director is able to devote 
to the Company.
Dignity plc Annual Report and Accounts 2022
85
Governance
Financial Statements
Other Information
Strategic Report

Internal control and 
risk management
The Board has responsibility for the 
Group’s system of internal control and 
risk management. The Risk Committee 
advises the Board on risk management 
within the Dignity Group. Please see 
the Risk Committee Report on pages 98 
and 99 for further information. A formal 
and ongoing process of identifying, 
evaluating and managing the significant 
risks faced by the Group was in place 
throughout the period, and up to the date 
that this Corporate Governance report 
was signed and approved for the Annual 
Report and Accounts 2022.
The risk management and internal control 
systems are operated in line with the 
Financial Reporting Council’s Guidance 
on Risk Management, Internal Control and 
Related Financial and Business Reporting. 
The Executive Directors and the wider 
management group are responsible for 
designing, implementing, maintaining 
and evaluating the necessary systems 
of internal controls. Such controls are 
reviewed by the Audit Committee on an 
ongoing basis, and formally by the Board 
on an annual basis, in accordance with the 
requirements of the Code. The 2022 
annual review confirmed that the Group’s 
risk management and internal control 
systems were appropriate and suitable for 
a Group of this size and complexity.
Internal Audit completes a programme 
each year that provides assurance that 
the internal controls have been operated 
as designed, as well as proposing 
improvements where appropriate 
and necessary. Coupled with this, a 
six-monthly review of the risk system 
provides a further mechanism for 
considering and reviewing internal 
controls. All such work is reported to, 
and monitored by, the Audit Committee 
which recommends approval to the 
full Board. Please also see the Audit 
Committee report on pages 94 to 97.
The Audit Committee on behalf of the 
Board formally reviews the effectiveness 
of the Group’s systems of internal control, 
including financial, operational and 
compliance controls. It receives reports 
from management and Internal Audit 
regarding any weaknesses in internal 
control, any losses arising out of 
weaknesses in internal control and 
progress in implementing revised 
procedures to improve and enhance 
internal control. Any significant control 
weaknesses would be reported to the 
Board at the next meeting. There have 
been no reports of weaknesses that have 
resulted or would have resulted in a 
material misstatement or loss in the 
period, nor in the period up to the date 
this Annual Report was published.
The Board’s internal control systems in 
relation to the preparation of consolidated 
accounts can be summarised below:
•	 Financial reporting: The Group has a 
comprehensive system of financial 
performance review, internal 
budgeting and forecasting. The 
monthly results analysed by operating 
division are reported to the Board and 
significant variances to budget are 
investigated with revised forecasts 
prepared as necessary.
•	 Financial controls: Key controls over 
major business risks include reviews 
against budget and forecasts, key 
performance indicators and exception 
reporting.
•	 Policies and procedures: There are 
policies and procedures applicable to 
all employees such as the Code of 
Conduct, as well as specific policies 
such as Anti-Bribery and Corruption, 
Modern Slavery, Prevention of Fraud, 
Whistleblowing, Anti-Tax Evasion 
and Anti-Money Laundering.
•	 Internal Audit: The Head of Internal 
Audit reports to the Interim Chief 
Financial Officer, Chairman and the 
Audit Committee. The latter reviews 
and approves the annual work plan of 
the Internal Audit function which tests 
the design and operating effectiveness 
of key controls across the business. 
Any significant weaknesses are 
reported to management and the Audit 
Committee on a timely basis. As in 
previous years, there were quarterly 
meetings between the Head of Internal 
Audit and Executive Directors to review 
and discuss Internal Audit’s work 
programme and findings. Regular 
meetings were also held with the 
external auditors, Ernst & Young to 
discuss and plan audit work. The Head 
of Internal Audit also formally reports 
to the Audit Committee at every 
meeting and holds private meetings 
with the Chair of the Audit Committee 
as required.
•	 Procedures: There are established and 
documented processes and 
procedures covering most parts of the 
operations which provide clear 
guidance and appropriate course of 
action in various circumstances. 
Procedures are supplemented by 
training as appropriate. Internal Audit 
and management monitor adherence 
to such processes and procedures.
•	 Risk assessment: The Executive 
Directors and the Executive Committee 
have responsibility for the 
identification and evaluation 
of significant risks together with the 
design of suitable internal controls. 
This was in place throughout the 
accounting period and at the date of 
approval of the Annual Report. A risk 
register is maintained which is 
presented to and reviewed by the Risk 
Committee twice a year and then 
formally adopted by the Board. The 
principal risks and uncertainties are 
discussed on pages 47 to 53.
86
Dignity plc Annual Report and Accounts 2022
Board activities, effectiveness and evaluation

Board activities
The Board held nine full Board meetings in 2022, spread broadly equally across the year. It considers this frequency to 
be appropriate to exercise effective governance and control, although this is kept under review. Further meetings are arranged as 
required. The Board agenda is structured between standing agenda items, governance requirements and areas of operational and 
strategic focus. We summarise its activities and actions taken during the year below.
Activity
Actions taken
Strategy and 
operations
•	
Defined our corporate target to become a net-zero business by 2038.
•	
Received regular progress reports in relation to capital restructuring work. A covenant waiver was secured with our 
bondholders in March 2022, which remains in place for 12 months.
•	
A deleveraging proposal was agreed with Class A bondholders allowing operational flexibilities and to bring the financing 
structure more in line with recent securitisation structures.
•	
Received regular progress reports in relation to the setting up of the new pre-need Trust.
•	
Considered a number of takeover approaches and reached agreement on the terms of a recommended cash offer to 
Dignity’s shareholders.
•	
Received regular reports from the Director of Pre-Arrangement and Risk and Compliance Director in relation to the FCA 
authorisation programme, development of a new pre-need product and Consumer Duty programme.
•	
Received regular updates from the Risk and Compliance Director on risk assessment (legal and regulatory, operational, 
strategic, financial and reputational) and related management.
•	
Received regular updates from the Operations Director on the programme of investment in our property portfolio.
•	
Customer vulnerability management information and data is being developed and incorporated into the Consumer 
Duty Implementation Plan.
•	
Approved the rescue proposal for Safe Hands and other funeral plan providers and related communications plan.
•	
Approved the Resolution and Wind Down Plans as part of the FCA authorisation programme.
•	
Approved the Solvency Reports of the pre-need Trusts and their publication.
Risks and 
controls
•	
Received regular progress reports from the Risk and Compliance Director in relation to risk appetite, classification of risks, 
risk assessments, and risk and compliance activities.
Financials and 
performance
•	
Received a detailed review of the Company’s financial position, including borrowing facilities and financial alternatives, at 
each meeting.
•	
Approved the 2022 budget.
•	
Approved the 2021 Annual Report, Preliminary Results and 2022 Interim Results statement.
People and 
culture
•	
Received a presentation from the Head of Culture on DE&I initiatives and agreed the three-year strategy.
•	
Approved the 2022 Sharesave invitation proposal.
•	
Agreed salary increases for lowest-paid colleagues in core operational roles to support them during the cost-of-living crisis.
•	
Awarded salary increases to circa 2500 colleagues following benchmarking survey.
Governance
•	
Agreed the reduction of cash transaction limits (or linked transactions) from £8,000 to £4,000 as part of a suite of 
measures to mitigate money laundering risk.
•	
Approved various policies throughout the year including the Related Party Transaction and Financial Crime Policies.
•	
Agreed the annual Board calendar of activities for 2023.
Board and Board Committee attendance
The frequency of Board and Committee meetings held during the period, and the attendance of Directors, was as follows:
Main Board(i)
Audit 
Committee
Remuneration
Committee(ii)
Nomination 
Committee
Risk 
Committee
Number of meetings
9
5
7
2
3
Dean Moore
9
By invitation
By invitation
By invitation
By invitation
Andrew Judd(ii)
1
–
–
–
–
Gary Channon(iii)
4
By invitation
By invitation
By invitation
By invitation
John Castagno(iv)
9
1
7
2
3
Graham Ferguson
9
5
7
2
3
Kate Davidson(v)
9
By invitation
By invitation
By invitation
By invitation
Kartina Tahir Thomson(vi)
8
5
6
2
3
(i)	 Only scheduled Board meetings, of which there were nine in the period, have been included in the attendance analysis. Further meetings were held to consider 
matters in connection with the proposed takeover, announcements, documents or the issue of shares pursuant to share awards.
(ii)	 Andrew Judd stepped down from the Board on 1 April 2022.
(iii)	Gary Channon stepped down from the Board on 9 June 2022. He attended meetings by invitation of the Board in his capacity as Board adviser.
(iv)	John Castagno was formerly a member of the Audit Committee until he stood down on 9 June 2022.
(v)	 Kate Davidson was appointed to the Board on 7 January 2022.
(vi)	Kartina Tahir Thomson was appointed to the Board on 7 February 2022.
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If Directors are unable to attend a 
meeting, they are advised of the matters 
to be discussed and given an opportunity 
to make their views known to the 
Chairman prior to the meeting. These 
views will be included in the minutes of 
the meeting if necessary.
The Chairman and the Non-Executive 
Directors met during 2022 without the 
Executive Directors present. The Non-
Executive Directors also met during 2022 
without the Chairman present.
Board evaluation
As explained on page 78, given the 
significant Board restructuring in 2021, 
the 2021 Board evaluation was conducted 
in the second half of 2022 to enable the 
Directors appointed in the second half 
of 2021, and in early 2022, to have more 
experience of the Group, the Board and 
Committees. In accordance with the 
requirements of the Code, a formal 
evaluation of the Board, its Committees, 
the Chair and individual Directors was 
performed with the results reviewed at 
the Board meeting on 3 August 2022. 
The evaluation was conducted by 
Linstock, a corporate advisory firm 
that is independent of the Group. This 
meets the requirements of the Code.
The relationship with Lintstock is managed 
by the Company Secretary. The format of 
the evaluation followed the same process 
as in previous years by issuing detailed 
online questionnaires to all Directors. This 
was followed by a detailed review of the 
responses by Lintstock and the Board, 
and identifying any actions arising.
Specific matters which were reviewed by 
the Board included:
•	 Board composition;
•	 Stakeholder oversight;
•	 Board dynamics;
•	 Board support;
•	 Board Committees;
•	 Management and focus of meetings;
•	 Strategic oversight;
•	 Risk oversight;
•	 Succession planning and people 
oversight; and
•	 Priorities for change.
The Non-Executive Directors are 
responsible for the performance evaluation 
of the Chairman, taking into account the 
views of the Executive Directors.
The Board has identified several 
recommended areas for improvement over 
the forthcoming financial year, including:
•	 Board reporting: improving the quality 
of Board reporting and management 
information with considered 
information that is easily accessible 
and clearly understood. Templates for 
Board papers that are presented to the 
Board have been revised and updated;
•	 Board training: receiving more training 
on the sector and market environment. 
Presentations from independent 
experts are being built into the Board’s 
programme for 2023;
•	 Risk management: building and 
embedding the Risk Committee within 
the governance structure. The 
Committee met on three occasions 
during 2022; and
•	
Executive recruitment: Concluding the 
recruitment of senior-level executives in 
key roles to support the Chief Executive 
Officer in the discharge of her duties.
Subsequent to the recommended cash 
offer made for the Company as explained 
on page 118, the Board decided to 
postpone the 2022 Board evaluation 
exercise pending the outcome of 
the transaction.
Annual General Meeting
All shareholders are invited to attend the 
AGM and put questions to any Director, 
and the Chair of each of the Board 
Committees. If the acquisition by Yellow 
(SPC) Bidco Limited is delayed or does not 
proceed, this year’s AGM will be held on 
8 June 2023 at the offices of DLA Piper at 
Two Chamberlain Square, Paradise, 
Birmingham, B3 3AX. At least 20 days’ 
notice will be given ahead of that meeting. 
Questions asked in person at the AGM 
will receive a verbal response whenever 
possible; otherwise, a written response 
will be provided as soon as practicable 
after the meeting. Questions raised at any 
other time will normally receive a written 
response. Shareholders attending the 
AGM will also have the opportunity to 
meet informally with all the Directors 
after the meeting has concluded.
The Annual Report and Accounts is made 
available to all shareholders at least 20 
working days before the AGM. Registered 
shareholders receive a Notice of Meeting 
and Form of Proxy, the latter document 
allowing a shareholder to vote (either in 
favour, or against, or to indicate a vote 
withheld) on each separate resolution 
tabled. Particulars of aggregate proxies 
lodged are also announced to the London 
Stock Exchange and placed on the Group’s 
investor website at www.dignityplc.co.uk, 
as soon as practicable after the AGM.
The Interim Report is no longer published as 
a paper document but is available on the 
Group’s investor website, which also 
displays Dignity’s latest financial and 
corporate news. It also posts all information 
reported to the market via regulatory 
information services, as soon as practicable.
The Group is happy to arrange visits to 
its funeral branches and crematoria, if 
requested by a shareholder, at a time 
suitable to all parties.
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Dignity plc Annual Report and Accounts 2022
Board activities, effectiveness and evaluation continued

Workforce engagement
We rely on our colleagues to provide our 
services in a caring, thoughtful and truly 
engaged way with the clients and 
communities we serve. We believe that the 
quality of our people is a strong enabler of 
business growth and is central to delivering 
our purpose, principles and strategy. The 
Board recognises the importance of 
engaging with the workforce and seeks to 
maintain good channels of communication 
with all our people.
Key highlights during 2022
•	 In September, Kate Davidson held a 
series of regional roadshows bringing 
colleagues together from operations 
and central support functions to hear 
more about our strategy and vision for 
the future.
•	 Monthly town halls were established to 
provide a platform for our colleagues 
to ask Kate and the Executive team 
their questions on matters that are 
important to them. Q&As from these 
meetings are regularly shared with 
colleagues through the Company’s 
monthly newsletter.
Adopting a multi-channel approach has 
seen us develop digital communications 
solutions that sit alongside our 
established company newsletter. ‘Dignity 
Inside’ is a dedicated intranet which hosts, 
among many things, news, blogs, 
dedicated Slack channel platforms to 
share information, and opinion polls.
More frequent and accessible 
communication is complemented by an 
increase in the face-to-face support 
available to colleagues, particularly those 
in operational roles across funerals, 
crematoria and manufacturing.
The Dignity Team Forum
The Dignity Team Forum provides a 
key channel for the Board to take the 
temperature and monitor the culture of the 
business. It is a formal workforce advisory 
panel with representatives elected by their 
peers, to facilitate regular and constructive 
engagement between colleagues and 
senior leaders, including the Board.
The purpose of the Dignity Team Forum is 
to share information on a broad range of 
topics, from business performance, 
operational initiatives and Board 
remuneration policy to future strategy 
and vision. It also creates a platform for 
relaying colleagues’ opinions and ideas, 
helping to ensure that the business 
decisions we make are fully informed with 
insight from all major stakeholders.
The Forum has continued to meet 
regularly during 2022 and debated the 
issues that are important to colleagues 
and monitoring the culture. The Forum 
was relaunched at the end of 2022 so 
that the format reflected the new team 
structures across our operating regions 
and head office functions, and to give 
more colleagues the opportunity to get 
involved with the Forum.
We are a people-orientated and 
principles-driven business, and strive to 
create a culture where everybody feels 
valued, included and motivated to 
perform at their best.
We consider that these mechanisms are 
an effective way to engage. However, 
given the vital importance of our 
colleagues to the business, the Board is 
always open to new approaches that will 
strengthen that relationship.
By order of the Board
TIM GEORGE
COMPANY SECRETARY
30 MARCH 2023
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Decision-making and 
considering the long-term 
interests of stakeholders
In making decisions, the Board considers 
the outcomes of relevant stakeholder 
engagement, while also maintaining a 
reputation for high standards of business 
conduct, the need to act fairly and the 
long-term consequences of its decisions.
The principal decisions and activities 
below demonstrate how the Board 
has assessed and addressed different 
stakeholder interests in making decisions 
that support the implementation of the 
Group’s long-term strategy. We believe 
that principal decisions are both those 
that are material to the Group and/or 
those that are significant to any of our 
key stakeholder groups.
Decision-making factors
The Board carefully considered the 
following factors:
•	 The competitive environment.
•	 Our operating model and 
opportunities to digitalise and 
enhance services at the local level.
•	 Our capital structure and 
funding requirements.
•	 Regulatory requirements.
Organisational 
restructure and 
capital structure
Overview
Our strategy for growth is achieved through:
•	
Commercial competitiveness;
•	
Empowering client-facing employees;
•	
Investing in our infrastructure;
•	
Developing a collaborative structure; and
•	
Greater use of digitalisation and improved processes 
to ensure the business can operate more efficiently 
in the long-term.
Following the organisational review conducted in 2021, we 
continued to restructure in 2022, creating 12 new regions 
and a Head of Region for each, and appointing Business 
Leader roles at the local level.
Additionally, Dignity has continued to work on a long-term 
solution to improve the Group’s capital structure and invest 
in delivering our strategy.
Stakeholder engagement
We followed the required consultation 
processes with colleagues affected by the 
organisational restructure, and engaged our 
Dignity Team Forum representatives at the 
appropriate stage.
On 7 September 2022, a consent solicitation 
was launched with bondholders to seek 
certain consents for a potential transaction 
involving the realisation of value from selected 
crematoria assets.
The Board considered the interests of 
stakeholders and believes that implementing 
these significant changes to our business 
model and structure will continue to be 
beneficial for these reasons:
Vision, principles 
and values
Overview
As part of the broader strategic review in 2021, the Board 
considered the Company’s vision, principles and values and 
how they shape our culture, ambitions and our relationship 
with our stakeholders.
Stakeholder engagement
The Board recognised the importance of the 
collaborative efforts of our client-facing and 
operational colleagues in developing our 
new Guiding Principles. During 2022, those 
colleagues received monthly updates from 
the Chief Executive Officer in progressing 
the project.
FCA regulation 
and funeral 
plans
Overview
The FCA previously announced that all providers of funeral 
plans were required to be FCA authorised from 29 July 
2022. In September 2021, they duly opened the application 
window for providers to gain this required new status.
The new regulatory regime resulted in certain leading 
providers of funeral plans choosing to withdraw from the 
market. Dignity committed to helping customers of those 
providers who chose not to apply or did not meet the new 
regulatory standards by offering the option to transfer to a 
Dignity plan. A new funeral plan product was launched in 
August 2022.
Stakeholder engagement
The Board carried out extensive stakeholder 
engagement. This included establishing a project 
team with appropriate steering and working 
groups, allocating project resource and receiving 
regular updates on the project’s progress.
The Board considered the following factors:
•	
The interests of customers and providing a 
flexible product which meets individual needs.
•	
The impacts on the funeral plan industry and 
long-term integrity of the funeral plans market.
Property review, 
compliance and 
investment
Overview
The Board oversaw a significant programme of 
investment in our property portfolio, focusing on 
providing high standards of care for families and 
those they have lost, and our colleagues.
Stakeholder engagement
A working group comprising a cross-section of 
specialist colleagues from across the business 
continues to review our approach to compliance 
and health and safety, and to prioritise any 
necessary remedial actions in the branches.
Property compliance and financing matters 
were considered by the Board at every Board 
meeting.
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Dignity plc Annual Report and Accounts 2022
Stakeholder engagement

•	
Clients: the restructure provides a greater choice 
of services and better value for money.
•	
Colleagues: we empower them to make the right 
decisions that deliver a positive experience for clients.
•	
Partners and suppliers: better working relationships 
create a truly tailored service at a significantly 
reduced price.
•	
Investors: the new structure supports sustainable 
business growth and enhanced long-term value 
to our investors.
•	
Regulators: close engagement aids us to deliver 
funerals of the highest standard.
Capital structure
The Board considered the interests of bondholders and the 
long-term capital requirements for the business. The proposed 
transaction would allow a partial repayment of some of the 
Class A notes that are outstanding and provide the business 
with greater financial flexibility to invest in the business.
Outcome
•	
Greater focus on organic growth and investing in brands that are 
performing well and have potential to grow.
•	
Increased communication and engagement with our colleagues.
•	
Empowered colleagues working in the regions to drive their own 
market-tailored strategies.
•	
On 29 September 2022, an agreement was reached with bondholders 
to facilitate a possible future transaction that will result in a lower level 
of debt by restructuring the Secured Notes.
The Board considered the interests 
of the following stakeholders:
•	
Clients.
•	
Colleagues.
•	
Communities.
•	
Partners and suppliers.
•	
Investors.
Outcome
•	
Successful launch of Dignity’s Guiding Principles in early 2022.
•	
The Board continued to embed these Principles and apply them 
consistently in decision-making, to the benefit of our stakeholders.
•	
New policies and procedures to be developed to ensure 
Dignity colleagues can fulfil FCA requirements in 
developing, marketing and selling funeral plans.
•	
The appropriate governance structure to ensure Dignity 
is able to comply with the new regulatory regime.
There was constructive engagement with the FCA to ensure 
that Dignity has the right governance, processes, products 
and infrastructure to meet our regulatory requirements 
and provide a pricing strategy which delivers genuine value 
for money for our clients, and was able to provide support 
to customers of other funeral plan providers.
Outcome
•	
Dignity achieved full FCA-authorised status to continue offering funeral plans.
•	
The Board approved the implementation plan to comply with the 
introduction of the Consumer Duty for all FCA-regulated businesses.
•	
Launch of a new funeral plan product which is tailored to customer needs.
•	
Establishment of the UK Funerals (2022) Trust operated by independent 
trustees which commenced selling pre-need funeral plans on 8 August 2022.
•	
Dignity has continued to provide support to families that have been 
impacted by the collapse of Safe Hands and of other funeral plan 
providers who have exited the market through providing funeral 
services to these families for a period.
The Board allocated project resource and receives 
monthly updates from the Chief Executive Officer 
on the project’s progress.
In making this decision, the Board considered the interests 
of the following stakeholders:
•	
Clients.
•	
Colleagues.
•	
Regulators, e.g. health and safety.
Outcome
•	
Continuation of a major investment programme to support the 
long-term development, investment and refurbishment of our estate.
•	
Refurbishment of operational assets, including mortuary facilities.
•	
Development of a framework empowering local colleagues to take action 
on health and safety, compliance and mortuary care for the deceased.
•	
Launch of new Standard Operating Procedures (‘SOPs’) across the 
business, with a sharp focus on health and safety, property compliance, 
care of the deceased and mortuary facilities.
•	
Enhanced management information reporting on property compliance, 
by region.
Offer for Dignity plc
The Board considered all options to maximise shareholder value and the interests of stakeholders in unanimously 
recommending the cash offer of 550p per share which takes into account the status of the business today and its future 
prospects. On receipt of the approaches from Yellow (SPC) Bidco Limited (‘Bidco’), the Board considered the potential for 
shareholders to realise their investment in Dignity at a time when the business is facing a number of challenges, the 
ability to fund further opportunities to invest further for growth and continued macro-economic challenges and their 
impact on execution of Dignity’s strategy. The Board took independent advice on the terms of the offer and gave careful 
consideration to Bidco’s future plans for the business of Dignity.
Dignity plc Annual Report and Accounts 2022
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JOHN CASTAGNO
CHAIR OF THE NOMINATION COMMITTEE
“The Committee’s 
objective is to 
ensure we have and 
will have the right 
blend of skills and 
experience on the 
Board to deliver 
our strategy.”
Dear Shareholder,
It is once again my pleasure to present 
the 2022 Nomination Committee report 
as both Chairman of the Company, and 
of the Committee.
During 2022, the membership of the 
Nomination Committee (the ‘Committee’) 
comprised our independent Non-
Executive Directors, Graham Ferguson 
and Kartina Tahir Thomson, together 
with myself as independent Chairman.
Kartina joined the Board on 
7 February 2022 and serves on 
all Board Committees, including as 
Chair of the new Risk Committee.
The Company Secretary is Secretary 
to the Committee.
During 2022, three external search 
consultancies were engaged for Board 
appointments – Ridgeway Partners, 
Warren Partners and Nurole. These 
consultancies provide no other services 
to the Group.
The Committee is in the process of 
appointing a Chief Financial Officer. The 
objective is to maintain an appropriate 
balance of independent Non-Executive 
Directors and suitable representation for 
the Board committees, including the 
period served by Dean Moore as Interim 
Chief Financial Officer.
The authorities delegated to the 
Committee by the Board comprise, 
among other matters:
•	 The review of the structure, size and 
composition of the Board;
•	 The evaluation of the balance of skills, 
knowledge, independence, diversity 
and experience of the Board, including 
the impact of new appointments;
•	 Overseeing and recommending the 
recruitment of new Directors;
•	 Ensuring appointments are made 
against objective criteria; and
•	 Succession planning to ensure 
processes and plans are in place 
regarding both Board and senior 
appointments; keeping under review 
the leadership needs of the Group; and 
ensuring that the Non-Executive 
Directors can meet the time 
requirements of their roles.
The principal duties of the Committee in 
2022 were overseeing the appointment 
to the Board of Kartina Tahir Thomson 
as Chair of the newly constituted Risk 
Committee, and the appointment of 
Kate Davidson as the Group’s Chief 
Executive Officer. Graham Ferguson 
also accepted the position of Senior 
Independent Director in June 2022.
Additionally, the Committee oversees 
the recruitment of a Chief Financial 
Officer, a Chief People Officer and a 
Chief Customer Officer, with the last 
two posts filled in October 2022 and 
February 2023.
The Committee also reviewed the 
monitoring and oversight of succession 
planning processes together with 
talent management within the Group, 
identifying individuals and any 
development requirements necessary 
to ensure effective succession. The 
Committee is also pursuing a 
framework of coaching and mentoring.
These tasks will continue to receive our 
focus in 2023.
The Committee is also committed to 
embedding inclusion and diversity 
throughout the Group. It is the policy 
of the Company that there shall be 
no discrimination or less favourable 
treatment of employees or job 
applicants in respect of age, race, 
religion or belief, gender, sexual 
orientation, pregnancy, disability or 
marital status. The Company is fully 
committed to ensuring there is no unfair 
and unlawful discrimination in relation 
to employees, job applicants, clients, 
suppliers and members of the public. 
It is also Company policy to engage, 
promote and train employees on the 
basis of their capabilities, qualifications 
and experience, without discrimination, 
and all employees will receive equal 
opportunity to progress and develop 
with us.
The Company provides a balanced, 
supportive and flexible culture and 
environment, with working practices 
to accommodate people’s needs. In 
so doing, we aim to continue to attract 
and retain the best candidates and 
ensure the development of all 
Group employees.
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Dignity plc Annual Report and Accounts 2022
Nomination Committee report

Nomination 
Committee report
In 2022, the Committee was 
pleased to have overseen 
the appointment of both 
Kartina Tahir Thomson as an 
independent Non-Executive 
Director and Chair of the 
Risk Committee, and Kate 
Davidson as Chief Executive 
Officer. The Committee’s 
continuing objective is to ensure 
good governance and we have the 
right blend of skills and 
experience on the Board which 
will both support and deliver our 
strategy and the development of 
our business.
The attendance record of members of 
the Committee is set out on page 87. 
The Committee’s proceedings are 
reported at the following Board meeting 
and the Committee’s minutes are made 
available to all members of the Board.
All the Non-Executive Directors are 
appointed for terms of up to three 
years, which may then be renewed 
up to a maximum of nine years’ service, 
in accordance with the independence 
guidelines in the Code.
Tenure (years)
Name
0
1
2
John Castagno 
(appointed 23 July 2021)
Graham Ferguson 
(appointed 1 September 2021)
Kartina Tahir Thomson 
(appointed 7 February 2022)
The terms of reference of the Committee 
are available on the Group’s corporate 
website at www.dignityplc.co.uk.
The Committee is committed to 
ensuring inclusion and diversity at 
Board and all levels throughout the 
Group. Our diversity ambition will take 
time to achieve but it is a firm priority 
and one we take seriously.
The appointment to the Board in the 
first quarter of 2022 of Kate Davidson 
and Kartina Tahir Thomson means that 
women make up 40 per cent of our 
Board of five Directors. While the 
Committee continues our policy of 
finding the best people for our roles, 
the benefits of greater diversity are 
evident and we will continue to take 
them into account when considering 
a particular appointment.
The Group will continue to publish 
details on corporate diversity, and 
we report on our compliance and 
appointment process in this 
Annual Report.
Details of the gender balance for 
Directors and those in senior 
management and their direct reports 
can be found in the table below.
During the reporting year, the Board 
completed performance evaluations of 
itself and its Committees. Specific matters 
reviewed in respect of the Nomination 
Committee included:
•	 Quality of information: succession 
plans and the talents and abilities 
below the Executive team;
•	
Support, training and induction: greater 
exposure to the wider talent pool;
•	 Causes for concern: succession 
planning across the spectrum for the 
senior team and the lack of formal 
reviews. This is now being addressed;
•	 Promoting a diverse talent pipeline: 
the Committee needs greater exposure 
to talent to ensure that diversity is 
encouraged for all appointments; and
•	 Priorities for change: completion of 
the appointment of a Chief Financial 
Officer and more structured reviews 
of Executive team colleagues.
Issues arising from the evaluation were 
reviewed and addressed.
Finally, all Directors offer themselves for 
re-election at the AGM on 8 June 2023 and 
I will be delighted to answer questions on 
the work and approach of the Committee.
This Nomination Committee report was 
reviewed and approved by the Board on 
30 March 2023.
JOHN CASTAGNO
CHAIR OF THE NOMINATION COMMITTEE
30 MARCH 2023
Employee diversity at 30 December 2022
Employee gender(1)
Female
Male
Senior and middle managers
46
74
Senior managers and Executive managers
13
27
Directors
2
3
Total company including plc Board
1,910
1,595
(1)	 Gender figures are based on employee numbers at year end.
Dignity plc Annual Report and Accounts 2022
93
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Financial Statements
Other Information
Strategic Report

GRAHAM FERGUSON
CHAIR OF THE AUDIT COMMITTEE
“The Committee 
has supported the 
Board in fulfilling 
its responsibilities 
related to the 
Group financial 
statements, 
internal audit and 
control systems.”
Dear Shareholder,
I am pleased to present my 2022 report 
as Chair of the Audit Committee 
(the ‘Committee’).
Membership and process
Working alongside me is Kartina Tahir 
Thomson, who was appointed to the 
Board and this Committee on 7 February 
2022, and is an Independent Non-
Executive Director.
John Castagno was a member of the 
Committee but, as Chairman of the 
Company, stood down in June 2022. In this 
respect, the Committee is now compliant 
with Provision 24 of the UK Corporate 
Governance Code 2018.
The Board is satisfied that, as Chair of the 
Committee, I have recent and relevant 
financial experience together with 
competence in accounting and auditing 
that can be appropriately and successfully 
applied at Dignity.
In addition, the Committee is satisfied that 
it has a broad range of experience across 
a number of sectors that are relevant to 
Dignity. The Company Secretary acts as 
Secretary to the Committee. I report the 
Committee’s deliberations at the following 
Board meeting and the minutes of each 
meeting are made available to all 
members of the Board.
The Committee met five times during 2022:
•	 In March prior to the release of the 
2021 Preliminary Announcement;
•	 In August to consider the draft 2022 
Interim Announcement;
•	 In September prior to the release 
of the 2022 Interim Announcement;
•	 In November to consider the EY 2022 
Audit Plan; and
•	 In December, immediately prior to the 
end of the financial period.
The members’ attendance records 
are shown on page 87. All Committee 
members at the time were present at 
the relevant meetings.
The external auditor Ernst & Young (“EY”), 
the Chairman, the Chief Executive Officer 
at the time, the Interim Chief Financial 
Officer, the Head of Internal Audit and the 
Financial Controller have all attended 
meetings by invitation.
At least once a year, the Committee holds 
a private session with the audit team of 
our external auditor, EY, without 
management present.
In addition, as Chair of the Audit 
Committee, I have had discussions 
with EY’s Lead Partner on a number 
of occasions, as well as additional 
interactions in the year. These 
provide the opportunity for open 
communication and the free flow of 
any concerns relating to the openness, 
transparency and general engagement 
of management with the audit process, 
and to understand EY’s assessment of 
key judgements as they arise.
Key responsibilities
The Committee reports to, and works 
with, the Board to fulfil its oversight 
responsibilities. Its primary functions 
are as follows:
•	
Monitor the integrity of the financial 
statements and other information 
provided to shareholders and other 
stakeholders to ensure they 
represent a clear and accurate 
assessment of the Group’s position, 
performance, strategy and prospects.
•	
Review significant financial reporting 
issues and judgements contained in 
the financial statements.
•	 Review the systems of accounting 
and internal control.
•	
Oversee and maintain an appropriate 
relationship with the Group’s external 
auditor and review the effectiveness, 
independence and objectivity of the 
external audit process.
•	 Consider the financial statements 
and recommend to the Board 
whether the Annual Report and 
Accounts, taken as a whole, is 
fair, balanced, understandable 
and provides information 
necessary for shareholders 
and stakeholders to assess the 
performance of the business.
The terms of reference of the 
Committee are available on the 
Group’s corporate website at 
www.dignityplc.co.uk.
Activities in the period
The key activities of the Committee 
during the period, and up to the date 
of this report, were:
•	 Review and agreement of the 2022 
Internal Audit plan and budget;
•	 At all meetings, review of Internal 
Audit progress against the Internal 
Audit plan for the period, the results 
of principal audits and other 
significant findings, adequacy of 
management’s responses and the 
timeliness of the resolution of 
actions arising;
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Audit Committee report

Audit Committee report
The Audit Committee monitors 
the integrity of financial 
statements, the effectiveness 
of internal controls and the 
implementation of new 
accounting standards in order 
to give assurance to stakeholders.
•	 Review of the Going Concern and 
Viability Statements in relation to the 
Annual Report, and of the former to 
the interim results;
•	 In advance of the financial period end, 
the review with the external auditor, 
EY, of the annual external audit plan, 
which addressed the planned audit 
approach to key audit matters;
•	 Consideration of the external auditor’s 
views on key judgement areas and 
audit findings relating to key accounting 
matters at the conclusion of the audit;
•	 An assessment of the effectiveness 
of the external auditor;
•	 A comprehensive review of the 2022 
Annual Report and Accounts and the 
2022 Interim Report. This was to 
ensure that the Committee was 
completely satisfied that the 
information was fair, balanced and 
understandable. As part of this review 
the Committee received reports from 
the external auditor on its audit of 
both reports. The Committee also 
reviewed the Preliminary and Interim 
Announcements made to the London 
Stock Exchange;
•	 The formal review of the Going 
Concern assumptions adopted in the 
preparation of the 2021 and 2022 
financial statements; and
•	 A comprehensive review of the 
principal risks and uncertainties in the 
preparation of the 2022 Interim Results 
and 2022 Annual Report.
Regarding the 2022 Annual Report and 
Accounts, the Committee discussed and 
considered the following areas:
•	 Impairment: the Committee 
considered the results and disclosures 
of the impairment tests that were 
performed, ensuring that the 
assessment made and conclusions 
reached were consistent with the 
analysis and reflected the changes in 
the funeral and crematoria industries. 
These include the decline in underlying 
profitability due to a challenging year 
which lowered average funeral 
incomes; the impact of the COVID-19 
pandemic; and increased consumer 
price awareness and competition.
•	 Alternative performance measures: 
the Committee reviewed growing 
emphasis on ensuring the appropriate, 
and not disproportionate, use of 
alternative performance measures 
(‘APMs’). The Committee noted 
guidance that one of the key underlying 
principles of APMs is that they should 
not be given greater prominence than 
measures calculated based upon 
International Financial Reporting 
Standards (‘IFRS’).
•	 Going concern and viability: the 
Committee performed an assessment 
and ratification of the Going Concern 
and Viability Statements, including 
giving due consideration to severe 
but plausible downside risks and 
considered controllable mitigating 
factors and concluded it was 
appropriate to prepare the accounts 
on a going concern basis with material 
uncertainty. Please see note 1 for 
further information.
•	 Corporate governance: the 
Committee reviewed the Statement 
on Corporate Governance and the 
adequacy of the explanation set out 
in respect of those provisions with 
which the Company is currently 
not compliant.
•	 Section 172 Statement: reviewed 
by the Committee to ensure that 
the Statement demonstrates that 
the Board assesses and addresses 
different stakeholder interests 
in its decision-making, to support 
the implementation of the 
Group’s strategy.
Significant items
The Committee also reviewed the 
integrity of the Group’s financial 
statements and discussed the 
following areas of significance:
Revenue recognition: In conjunction 
with the annual and interim audits, the 
Committee continued to review revenue 
recognition and the work undertaken by 
EY which included testing of the journal 
entry procedures and review of all internal 
audit reports completed in the period. The 
Committee concluded there continues to 
be appropriate systems and internal 
controls in place.
Deferred Insurance Commission: 
The accounting of deferred insurance 
commissions, recoverability of plan assets 
and management’s determination of the 
deferred commission liability recognised 
on life assurance products sold by third 
party insurance companies in consideration 
for which Dignity has committed to 
performing the funeral of a plan holder 
at a discount its rate prevailing at the 
time of death.
Consolidation of the Pre-need trusts: 
The Committee reviewed the 
consolidation journals posted to include 
the Pre-need trusts and concluded they 
were fairly stated.
Pre-need significant financing 
component: The Committee concluded 
that deferred revenue liability is fairly 
stated and the judgements applied 
by management in determining this 
are appropriate.
Trust assets: The Committee reviewed 
the assessment of the valuation of level 
two and level three pre-need trust assets 
and concluded that the disclosures 
presented in respect of the consolidation 
of the Trusts are appropriate.
Rescue plans: The Committee reviewed 
the rescue plan transition costs, onerous 
contract provisions, and assumptions 
relating to the value of transferring assets, 
the inflation rate and financing 
component applied to cash inflows. 
See note 1 to the financial statements 
on pages 145 and 146.
Pensions: The assumptions used to 
assess the obligations for the defined 
benefit pension liability and valuation 
of pension assets were reviewed, and 
the Committee concluded they 
were appropriate.
Member(1)
Since
Experience
Graham Ferguson
September 2021
Former CFO of FD Technologies plc and a 
chartered accountant who previously held 
senior roles in KPMG and Bank of Ireland.
Kartina Tahir Thomson
February 2022
A Fellow of the Institute and Faculty of 
Actuaries, with over 20 years of actuarial, 
risk, governance and regulatory experience.
(1)	 John Castagno was formerly a member of the Audit Committee until he stood down on 9 June 2022.
Dignity plc Annual Report and Accounts 2022
95
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Other Information
Strategic Report

Fair, balanced and 
understandable assessment
At the request of the Board, the Committee 
considered whether the 2022 Annual 
Report and Accounts, taken as a whole, is 
fair, balanced and understandable and 
provides the information necessary for 
shareholders to assess the Company’s 
position and performance, business model 
and strategy. To enable the Board to have 
confidence in making this statement, 
the Committee considered the 
elements below:
Fair
•	 Is the whole story being presented?
•	 Are the key messages in the narrative 
reflected in the financial reporting?
•	 Are the KPIs disclosed at an 
appropriate level, based on the 
financial reporting?
Balanced
•	 Is there a good level of consistency 
between the narrative in the front 
section and the financial reporting 
that follows?
•	 Are statutory and adjusted measures 
explained clearly with appropriate 
prominence?
•	 Are the key judgements referred to 
in the narrative reporting, and the 
significant issues reported in the 
Audit Committee report, consistent 
with the disclosures of key estimation 
uncertainties and critical judgements 
set out in the financial statements?
Understandable
•	
Is there a clear framework to the report?
•	 Are the important messages 
highlighted appropriately throughout 
the document?
•	 Is the layout clear with good linkage 
throughout in a manner which reflects 
the whole story?
As a result of this review, the Committee 
made a recommendation to the Board 
that it could make the statement that the 
Annual Report and Accounts were fair, 
balanced and understandable.
External audit
The Audit Committee is responsible for 
developing, implementing and monitoring 
the Group’s policy on external audit.
This policy assigns responsibility for 
monitoring objectivity, independence and 
compliance with ethical and regulatory 
requirements to the Audit Committee. 
Day-to-day responsibility is assigned to 
the Interim Chief Financial Officer, 
Dean Moore.
The Committee also retains responsibility 
for the appointment and removal of the 
external auditor, which is currently EY.
Every year, the Audit Committee considers 
the effectiveness, performance and 
independence of the external auditor. 
This formal annual review was completed 
in the first quarter of 2023. It took the 
form of a detailed questionnaire that 
was sent to all Committee members and 
attendees at the Committee meetings.
Based on that review, which indicated a 
strong level of confidence, the Committee 
was fully satisfied with EY’s performance 
in 2022 and a resolution to re-appoint 
them as external auditor will be tabled 
at the AGM on 8 June 2023.
Policy on non-audit fees
The Group has a rigorous and 
comprehensive policy on using its external 
auditor for non-audit work. The policy 
states that non-audit fees are limited to 
no more than 50 per cent of the annual 
audit fee unless there are exceptional 
circumstances, which are defined as:
•	 The work necessitates the use of the 
auditor for regulatory reasons; and
•	 Its use represents a material time/
cost benefit to the Group in 
conducting a transaction.
The policy also precludes the use of 
the external auditor for certain types 
of work. All such work is fully analysed 
in the Annual Report. Audit Committee 
approval is required prior to the work 
being commenced, and further disclosure 
of the work and the reasons for it being 
performed by the external auditor will be 
disclosed in the following Annual Report. 
The Audit Committee does not envisage 
that non-audit fees payable to the 
external auditor will exceed 50 per cent, 
other than in exceptional circumstances.
During the reporting year, EY undertook 
non-audit work on behalf of the Group 
including an assurance-related non-audit 
review of the 2022 Interim Report; a 
financial covenants compliance certificate; 
and additionally, EY provided a report on 
the profit estimate by the directors 
comprising of underlying operating profit 
and operating profit before depreciation 
and amortisation in connection with the 
proposed offer for the Company in 
January 2023.
EY’s total fees in 2022 for non-audit 
services were £0.2 million, and £0.9 million 
for audit services.
The Audit Committee has kept the 
independence of EY under review and has 
been satisfied at all times that any threats 
to its independence have been subject to 
appropriate safeguards.
The Committee is, therefore, confident 
that the objectivity and independence of 
the external auditor is not compromised 
by non-audit work, not least because such 
work will generally be undertaken by 
other professional firms. A formal 
statement of independence from EY has 
been received in respect of 2022.
Audit partner and firm rotation
Consistent with the requirements of the 
Financial Reporting Council’s Ethical 
Standard, EY audit partners serve for a 
maximum of five years on listed clients. 
Adrian Roberts is Dignity’s audit partner, 
having been appointed to the role in 2020.
As stated in the External audit section, 
the Audit Committee conducts an annual 
evaluation of the performance and 
relationship with EY. The Committee 
considers that this is working well, is 
satisfied with their effectiveness, and has 
no current plans to put the external audit 
out to tender.
The Company last carried out a 
competitive tender for audit services 
in 2014, which resulted in EY being 
appointed for that year’s December 
period end. In line with the statutory 
requirements, the position of Group 
auditor will be re-tendered in advance 
of the 2024 period end.
Audit Quality Review
The EY audit for the 2021 financial year 
was reviewed by the FRC’s Audit Quality 
Review team who issued their Inspection 
Report in July 2022. The Committee 
reviewed the key findings of the 
Inspection Report and discussed them 
with EY, including the steps undertaken 
to address the findings.
FRC Corporate Reporting Review
On 29 July 2022, the Company received a 
letter from the Financial Reporting Council 
(‘FRC’) following a review of the Group’s 
2021 Annual Report and Accounts. The 
letter included queries principally related 
to various disclosures in the notes to the 
financial statements in the 2021 Annual 
Report and Accounts, with no issues 
raised with regard to the Group’s key 
accounting policies and judgements.
96
Dignity plc Annual Report and Accounts 2022
Audit Committee report continued

The FRC inquired specifically with regard 
to whether the charge for impairment of 
trade receivables should be separately 
disclosed in the income statement. The 
Group re-examined the materiality of 
the charge on the results for the period 
and, as a result, the Group concluded 
that it was appropriate to disclose the 
impairment expense separately on the 
face of the consolidated income statement 
as required by IAS 1, ‘Presentation of 
financial statements’, paragraph 82(ba).
Consequently, the impairment expense 
for the 53 week period ended 
31 December 2021 has been separately 
disclosed, resulting in a reduction in 
administrative expenses for the same 
amount. There is no impact on the 
Group’s operating profit, statutory profit 
after taxation or earnings per share for 
the prior period. Refer to note 1 to the 
consolidated financial statements.
The FRC also made queries concerning the 
determination of cash-generating units for 
the purposes of impairment testing of 
goodwill and non-current assets and 
certain disclosures relating to impairment 
modelling assumptions. The Group has 
enhanced certain disclosures relating to 
impairment to provide greater clarity in 
the 2022 Annual Report and Accounts.
The review conducted by the FRC was 
closed in November 2022 and was subject 
to the following inherent limitations as set 
out in its communication with Dignity plc 
on 29 July 2022:
•	 The FRC review is based on its review of 
the 2021 Annual Report and Accounts 
and does not benefit from detailed 
knowledge of the Group’s business or 
an understanding of the underlying 
transactions entered into.
•	
Correspondence from the FRC with 
Dignity plc provides no assurance that 
its Annual Report and Accounts are 
correct in all material respects; the FRC’s 
role is not to verify the information 
provided but to consider compliance 
with reporting requirements.
•	 Such letters are written on the basis 
that the FRC (which includes the FRC’s 
officers, employees and agents) 
accepts no liability for reliance on them 
by the company or any third party, 
including but not limited to investors 
and shareholders.
Internal Audit
The Group has a dedicated Internal Audit 
team, which reports to both the Chief 
Executive Officer and the Audit 
Committee, to ensure independence.
The Head of Internal Audit coordinates a 
risk-assessed programme of work across 
all departments and operations of the 
Company, with the aim of ensuring full 
coverage over a three-year cycle. Where 
appropriate, Internal Audit sources support 
from professional services firms to provide 
subject matter expertise on specialist areas.
During 2022, there were monthly 
meetings between the Head of Internal 
Audit and the Chief Executive Officer, to 
formally review and discuss Internal 
Audit’s work programme and findings. In 
addition, regular meetings between the 
Head of Internal Audit and the external 
auditor, EY, were held during the year to 
discuss and plan audit work and to ensure 
a complementary approach.
The Head of Internal Audit provides 
reports to the Audit Committee at every 
full meeting, and met on a one-to-one 
basis with the Chair of the Audit 
Committee on seven occasions in the 
period. A private meeting is also held 
annually between the Audit Committee 
members and the Head of Internal Audit, 
without any Executive Directors present. 
This process allows the Committee to have 
appropriate discussion and debate with 
the Head of Internal Audit, and to monitor 
the effectiveness of the Internal Audit 
function, including a comprehensive 
review of all reports and Internal 
Audit’s conclusions.
Whistleblowing
We have a policy and procedure by 
which employees of the Group may, in 
confidence, raise concerns about possible 
improprieties in financial reporting or any 
other matter. This ensures arrangements 
are in place for a prompt, proportionate 
and independent investigation, and 
appropriate follow-up action.
Every year, a whistleblowing report is also 
formally reviewed by the Committee, or 
more frequently should the need arise.
Annual evaluation
The Board completed performance 
evaluations for 2021, both of itself and its 
Committees. Specific matters reviewed in 
respect of the Audit Committee included:
•	 Management of meetings: this was 
rated highly;
•	 Induction and training: it would be 
beneficial to receive additional 
information on emerging regulation 
and practices which may affect the 
Company’s audits. Inductions were also 
requested into:
	–
accounting for trusts
	–
linkages to the business operations 
in terms of accounting standards
	–
IFRS training;
•	 Relationships and communications: 
these were rated highly, between the 
Committee and the External Audit 
Partner and the Head of Internal Audit;
•	 Reviewing financial reporting: the 
effectiveness of the Committee’s 
review of the quality of the Company’s 
financial reporting was rated positively;
•	 Assessing internal controls: evidence 
of good practice was reported by the 
external auditor; and
•	 Causes for concern: following the CMA 
and FCA regulations, the Committee 
will perform a full review of intangible 
assets held.
Issues arising from this evaluation 
continue to be reviewed and addressed.
A number of matters that were previously 
the responsibility of the Audit Committee 
have been transferred to the new Risk 
Committee, formed in 2022.
The Risk Committee advises the Board on 
risk management issues; recommends the 
framework of risk limits and risk appetite 
for Board approval; and oversees the risk 
management arrangements of the 
Company, including embedding and 
maintaining a supportive risk 
management culture.
My thanks go to everyone who has 
contributed to the Audit Committee’s 
effectiveness during the year, and I look 
forward to answering any questions about 
our work and approach in person, at the 
AGM on 8 June 2023.
This Audit Committee report was 
reviewed and approved by the Board 
on 30 March 2023.
GRAHAM FERGUSON
CHAIR OF THE AUDIT COMMITTEE
30 MARCH 2023
Dignity plc Annual Report and Accounts 2022
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Governance
Financial Statements
Other Information
Strategic Report

KARTINA TAHIR THOMSON
CHAIR OF THE RISK COMMITTEE
“The Committee 
ensures that the 
material risks facing 
the Company have 
been identified 
and appropriate 
arrangements are 
in place to manage 
and mitigate those 
risks effectively.”
Dear Shareholder,
It is with great pleasure that I present the 
first report of the Risk Committee (the 
‘Committee’) which was established in 
the first quarter of 2022.
I joined the Board on 7 February 2022 
and was appointed Chair of this Committee, 
and a member of the Audit, Nomination and 
Remuneration Committees.
I am a Fellow of the Institute and Faculty 
of Actuaries, with over 20 years of diverse 
actuarial, risk, governance and regulatory 
experience, most recently as a director 
and member of the Insurance Regulation 
Team at PwC LLP.
Prior to this, I spent six years at the Bank 
of England, leading the general insurance 
risk specialists and supervisors, 
responsible for ensuring financial 
stability of the UK financial market 
through sound supervision of risk 
management, capital and solvency.
Membership and process
My fellow members on the Committee 
are John Castagno and Graham Ferguson.
The Board considers that the Committee 
has a broad range of experience across 
a number of relevant sectors. I report 
the Committee’s deliberations at the 
following Board meeting and the 
minutes of each meeting are made 
available to all Board members.
By invitation, the Chief Executive Officer, 
Interim Chief Financial Officer, Group 
Financial Controller, Head of Internal 
Audit, Risk and Compliance Director and 
Senior Compliance Officer also regularly 
attend meetings.
The Company Secretary is Secretary 
to the Committee.
Key responsibilities
The purpose of the Committee is to 
advise the Board on risk management 
issues; to recommend the framework 
of risk limits and risk appetite to the 
Board for approval; and to oversee the 
risk management arrangements of the 
Company, including the embedding 
and maintenance of a supportive risk 
management culture.
In addition, the Committee ensures 
that the material risks facing the 
Company have been identified and 
that appropriate arrangements are in 
place to manage and mitigate those 
risks effectively within the Company’s 
agreed risk appetite.
The terms of reference of the 
Committee are available on the 
corporate website at 
www.dignityplc.co.uk.
We explain the Company’s approach 
to risk and risk management, together 
with detail on the principal risks that 
face the Group, on pages 47 to 53 of 
the Strategic Report.
Effective risk management
Dignity seeks to understand all the 
risks which arise from its activities, 
set boundaries around the level of 
those risks which is it prepared to 
accept, and manage risks within 
its stated risk appetite.
In order to achieve this, the Company 
has established an Enterprise Risk 
Management Framework (‘ERMF’). 
This facilitates the identification and 
effective management of risks. By 
applying it on an enterprise-wide 
basis, Dignity adopts a complete 
and comprehensive approach to 
risk management which avoids 
ineffective and inefficient activity.
98
Dignity plc Annual Report and Accounts 2022
Risk Committee report

The Risk Committee was 
established in 2022 to advise 
the Board on risk management 
within the Dignity Group. 
The Board is responsible to the 
Financial Conduct Authority 
(‘FCA’) for ensuring compliance 
with the Company’s regulatory 
obligations. The Risk Committee 
will contribute significantly to 
demonstrating that the Board 
is acting within its overarching 
obligations of good faith and 
duty of care.
The ERMF should not be considered in 
isolation, being just one element of 
Dignity’s overarching governance and 
strategic planning. It is a key factor in 
determining the risks that do and will 
arise from Dignity’s activities.
The ERMF consists of the following three 
key elements:
Element
Description
Risk strategy Translates the Company’s 
purpose and objectives into 
an approach to strategic, 
conduct and operational risk 
management. The strategy 
incorporates the Company’s 
risk culture. Principles for 
effective risk management, 
the setting of the Company’s 
overall risk appetite and the 
adoption of the three lines of 
defence model.
Governance 
and control
Encompasses the 
categorisation of risk; the 
risk governance committee 
structure and responsibilities; 
the setting of the risk appetite 
framework; supporting 
policies and frameworks; 
risk assurance (through the 
deployment of the three lines 
of defence); the requirements 
of the Risk and Compliance 
function; and staff 
responsibilities.
Risk 
management
Establishes the requirements 
for identifying, assessing, 
managing, monitoring and 
reporting on risk. Includes the 
Risk and Control Assessment 
process, use of key risk 
indicators, emerging risks 
and incident management.
Committee activities in the period
The Committee met three times in 2022. 
Its key activities during the year and up 
to the date of this report were as follows:
•	 The Committee’s terms of reference 
were adopted.
•	 Received reports from the Risk and 
Compliance Director, which included 
updates on significant risks, progress 
on individual workstreams in relation 
to Consumer Duty ahead of its 
implementation next year, and 
compliance monitoring and quality 
assurance activities.
•	 Reviewed the risk appetite 
statements and classifications, and 
approved the key risk indicators.
•	
Received reports from the Head of 
Internal Audit to inform the 
Committee of the status of the 
Internal Audit plan and actions arising 
from issued Internal Audit reports.
•	 A deep dive of the IT function 
and processes.
•	 Approval of the Risk Management 
Annual Plan and materiality matrix.
•	 Identified opportunities for 
insurance premiums and levels of 
cover to be reviewed.
•	 Deep dive review of the funeral plan 
transfers in Q4 2022.
•	 Approval of the compliance 
monitoring methodology.
•	 A top-down risk management 
framework: to embed the parent 
risks within the business, establish 
data collection methods and 
commence risk identification 
sessions with department heads.
•	 A review of principal and emerging 
risks, the latter including climate 
related issues.
The Committee will complete a 
performance evaluation of itself 
in 2023.
2023 priorities
The Committee will continue to:
•	 Monitor the impacts and associated 
risks arising from the regulatory 
control environment;
•	 Embed the risk management 
framework across the Group 
and ensure its effectiveness;
•	 Embed a risk culture 
throughout the Company;
•	 Strengthen the risk and 
control environment within 
the Company; and
•	 Identify and mitigate environmental 
risks and contribute to means of 
creating long-term sustainability.
This Risk Committee report was 
reviewed and approved by the 
Board on 30 March 2023.
KARTINA TAHIR THOMSON
CHAIR OF THE RISK COMMITTEE
30 MARCH 2023
Dignity plc Annual Report and Accounts 2022
99
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Financial Statements
Other Information
Strategic Report

GRAHAM FERGUSON
CHAIR OF THE REMUNERATION 
COMMITTEE
“The Committee has 
continued to focus 
on aligning reward, 
remuneration and 
performance to 
our strategy.”
Dear Shareholder,
On behalf of the Board, I am pleased to 
present this Directors’ Remuneration 
Report for the period ended 
30 December 2022.
At our 2022 AGM, we sought shareholder 
approval for a new policy for 2022 to 2024 
and were pleased to receive 99.7 per cent 
votes in favour. At our 2023 AGM, the 
Annual Report on Remuneration, together 
with this Statement, will be subject to a 
separate advisory vote.
As announced in early 2023, the Group 
has received a proposed cash offer 
and may be acquired during the year. 
The Remuneration Committee (the 
‘Committee’) will continue to operate 
the Remuneration Policy on a business- 
as-usual basis for 2023. However, in 
light of the potential acquisition, the 
Committee does not currently intend 
to grant Long-Term Incentive Plan (‘LTIP’) 
awards for 2023.
On a change of control, Bidco has 
confirmed that if the acquisition becomes 
effective, the existing contractual and 
statutory employment rights, including 
in relation to pensions, of all Dignity 
employees will be safeguarded. For further 
details on the acquisition, please see ‘Offer 
for Dignity plc’ at www.dignityplc.co.uk.
Further details are set out in this report.
Board changes
Gary Channon stepped down from 
the Board and as Chief Executive Officer 
on 9 June 2022. He received no payment 
for loss of office.
We were pleased to announce the 
appointment of Kate Davidson, former 
Chief Operating Officer (with effect from 
7 January 2022) as Chief Executive Officer 
on 10 June 2022. Kate’s package from her 
appointment as CEO comprises a salary 
of £425,000; no change to pension 
contribution of 4 per cent (in line with the 
rate for the majority of the workforce); a 
bonus opportunity of 125 per cent of salary 
(pro rata for the period from 10 June 2022 
for 2022); and an LTIP opportunity of 150 
per cent of base salary. Due to a prolonged 
prohibited period for share dealing 
purposes, no LTIP award could be 
granted for 2022 although the terms 
of an award were approved by the 
Remuneration Committee in March 
2022. The terms of this award were 
agreed: 50 per cent of this LTIP award 
will be subject to a relative TSR target 
versus the FTSE Small Cap Index 
(excluding investment trusts), and 
50 per cent against a funeral market 
share target.
Andrew Judd stepped down from his 
role as Executive Director of Funeral 
Operations on 1 April 2022. In respect 
of his incentive awards on cessation 
of employment, Andrew was treated 
as a good leaver and as such his 
unvested LTIP awards will be retained, 
vesting at the normal time, subject to 
performance and a pro rata reduction 
for his employment.
Activities in the period
The key activities of the Committee 
during the period up to the date of 
this report were:
•	
Reviewing base salaries for Executive 
Directors and senior management;
•	 Approving Kate Davidson’s package 
following her appointment as Chief 
Executive Officer;
•	
Approving Gary Channon’s and 
Andrew Judd’s leaving arrangements;
•	 Considering the 2022 bonus 
performance and outcome;
•	
Considering awards and performance 
measures under the LTIP;
•	 Assessment of the 2020–2022 LTIP;
•	 Reviewing the application of the 
Remuneration Policy for 2023;
•	 Reviewing trends in market practice 
and investor guidelines;
•	 Reviewing remuneration proposals 
that align with strategic objectives 
including long-term sustainability, 
ESG and climate related targets;
•	 Reviewing the Gender Pay Gap and 
plans for diversity and inclusion;
•	 Reviewing the Company 
Performance Management 
framework; and
•	 Approving the 2022 Directors’ 
Remuneration Report.
Report on Directors’ 
remuneration for the 
52 week period ended 
30 December 2022
Aligning remuneration, 
reward and performance to 
shareholders’ interests and 
our strategy.
100
Dignity plc Annual Report and Accounts 2022
Directors’ Remuneration Report

Remuneration outturns for 2022
The 2022 annual bonus was based 70 per 
cent on adjusted EBITDA and 30 per cent 
on operational KPIs. Adjusted EBITDA 
performance for 2022 was less than the 
threshold target of £57.95 million and 
therefore there is no pay out under this 
element. The Committee assessed 
performance against the three 
operational KPIs and determined that, in 
light of the significant profit shortfall, it 
would exercise its discretion to reduce the 
bonus pay out to zero.
50 per cent of the 2020 LTIP award was 
subject to a relative total shareholder 
return (‘TSR’) target versus the FTSE Small 
Cap Index (excluding investment trusts), 
and 50 per cent against a funeral market 
share target. Performance over the 
three-year period ended 30 December 2022 
resulted in no vesting under either element 
and therefore the award will lapse in full. 
Only the former executive Director of 
Funeral Operations participated in this 
LTIP award.
The Committee considers that there 
has been an appropriate link between 
reward and performance, and the 
Remuneration Policy operated as 
intended for 2022 taking into account 
the Committee’s exercise of discretion. 
In determining what remuneration was 
appropriate for 2022 the Committee 
took into account external factors and 
internal relativities between the pay 
levels of executives and employees.
Workforce remuneration
In 2022, our focus was given to 
supporting our lowest-paid workers 
weather the storm of a difficult set of 
macroeconomic factors. As a real Living 
Wage employer, we implemented the 
most recent set of changes introduced 
as part of the scheme ensuring that all 
colleagues across the Group were paid 
a minimum real Living Wage.
We also embarked upon a programme 
of work aimed at fixing historical under-
investment in our people and their 
salaries. As part of our wider review of 
remuneration for colleagues, we reviewed 
and benchmarked a number of our most 
common operational roles and introduced 
a new minimum rate of pay. This new 
minimum rate delivered a meaningful 
change for over 3,500 colleagues, aiding 
our ambition of reducing turnover and 
attracting candidates more quickly.
How we will apply the new 
policy in 2023
As previously advised, if the offer for 
the Company is successful, Bidco has 
confirmed that existing contractual 
and statutory employment rights will 
be safeguarded.
There was no change to the Chief 
Executive Officer’s salary of £425,000 for 
2023 due to her recent appointment to 
the role and taking into account wider 
business performance and workforce 
remuneration. The Interim Chief 
Financial Officer receives only basic 
salary and does not participate in the 
incentive plans. His salary is unchanged 
for 2023 at £316,000.
The Chief Executive Officer has a 
maximum bonus opportunity of 125 per 
cent of salary. 70 per cent of the bonus 
will continue to be based on an 
underlying EBITDA to provide a measure 
of underlying profitability, and the 
remaining 30 per cent will continue to 
be based on three operational KPIs. For 
2023 these will focus on colleagues, 
clients and community and the 
objectives will be aligned with our 
strategy. If the Group is acquired during 
2023, the bonus opportunity will be 
determined based on performance and 
pro rated for the period of the year until 
the date of the acquisition.
In light of the recent cash offer and 
potential acquisition of the Group, 
there is currently no intention to grant 
LTIP awards for 2023. However, should 
the deal not close, the Committee will 
review the proposed 2023 award levels 
and performance conditions and the 
appropriateness of these at the time 
of grant. Targets would be disclosed 
in full at the time of grant in the 
announcement to the market.
Concluding remarks
On behalf of the Remuneration 
Committee, I would like to thank 
shareholders for their ongoing 
support, and I look forward to 
this continuing at the forthcoming 
Annual General Meeting.
GRAHAM FERGUSON
CHAIR OF THE REMUNERATION COMMITTEE
30 MARCH 2023
Our remuneration 
principles at a glance
•	
Competitive market 
positioning and opportunity.
•	
Pay aligned with sustainable 
long-term performance.
•	
Incentive metrics aligned 
with our strategy and key 
performance indicators.
•	
Alignment of executive and 
shareholder interests.
•	
Mindful of our wider 
stakeholder responsibilities.
Remuneration Policy report
Details of the 2022–2024 Remuneration 
Policy as approved at the 2022 AGM can 
be found in the 2021 Annual Report and 
Accounts at www.dignityplc.co.uk.
This section of the Directors’ Remuneration 
Report has been prepared in accordance 
with the Large and Medium-sized Companies 
and Groups (Accounts and Reports) 
(Amendment) Regulations 2008 (as 
amended). This Directors’ Remuneration 
Policy was approved at the Company’s 
AGM on 9 June 2022 and will apply for 
a period of three years from that date, 
unless shareholder approval is sought 
for earlier changes.
Overview of Remuneration Policy
The objective of the Remuneration Policy 
is to provide remuneration packages to 
each Executive Director that will:
•	 Align rewards with the interests 
of shareholders;
•	 Motivate and encourage superior 
performance;
•	 Allow the Group to retain the 
talent needed to execute its 
business strategy;
•	 Enable the Group to be competitive 
when recruiting appropriately skilled 
and experienced management; and
•	 Ensure that the overall package for 
each Director is linked to strategic 
objectives of the Group.
Dignity plc Annual Report and Accounts 2022
101
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Financial Statements
Other Information
Strategic Report

The table below describes how the factors of Provision 40 listed in the Code are addressed:
Clarity
In line with our commitment to ensuring an open dialogue with our shareholders, the Remuneration Committee Chair consults with 
shareholders when changes are being made to the Remuneration Policy or where there is a material change in the way we operate it.
The Dignity Team Forum facilitates two-way communication between employees, management and the Board of Directors and, 
amongst other topics, the Remuneration Policy is discussed, and employees’ opinions and suggestions are welcomed.
Simplicity
Our remuneration policies and practices are simple, clear and well understood by employees and externally. We set metrics that 
are aligned to our business strategy and the operation of our policy demonstrates pay for performance.
Risk
The design of our Remuneration Policy ensures that risks are identified and will not be rewarded by:
•	
The weighting of equity in our incentive plans (alongside shareholding guidelines in service and post-service);
•	
Discretion to override formulaic outturns of incentives; and
•	
Malus/clawback provisions.
Predictability
The incentive plans are subject to individual caps, and the scenario charts on page 107 illustrate the potential rewards receivable by 
our Executive Directors, and how they vary based on performance and share price growth. The Remuneration Committee also has 
the discretion to adjust any vesting outcomes if they are not considered appropriate, and malus and clawback provisions are in place.
Proportionality The performance conditions are aligned to our strategy. Performance targets are stretching, and ranges are calibrated so that 
poor performance is not rewarded.
The link between individual awards, the delivery of strategy and the long-term performance of the Company is explained in the 
policy table and demonstrated in the scenario charts on page 107.
Alignment 
to culture
The Remuneration Committee is mindful of the Company culture, ensuring remuneration policies and practices are appropriate, 
fair and aligned. The alignment of performance metrics and strategy drives behaviours consistent with our purpose and values 
as a business.
Decision-making process for determination, review and implementation of the policy
The Committee reviews the policy and its operation to ensure it continues to motivate and reward the Executive Directors to execute 
the business strategy, and that it aligns with the interests of shareholders. The UK Corporate Governance Code, the views 
of institutional investors and investor representative bodies, and market practice are all taken into account during the review process.
Where changes are being made to the Remuneration Policy or where there is a material change to the way in which we operate it, 
major shareholders will be consulted in advance and their views taken into account. In addition, the Committee considers views from 
management and its independent remuneration consultants who provide the Committee with updates on corporate governance 
developments and best practice market guidance.
To manage any potential conflicts of interest, the Committee ensures that no individual is involved in discussions regarding their 
own remuneration arrangements, and that remuneration is fully aligned with our strategy, culture and values. When reviewing the 
policy, the Committee also carefully considers the remuneration arrangements, policies and practices of the workforce and the 
cascade of remuneration throughout the business.
Implementation of the policy is considered annually for the year ahead in relation to the strategy, and incentive targets are reviewed 
to check if they remain appropriate or need to be recalibrated.
The table on pages 102 to 106 sets out the components of Dignity’s Remuneration Policy. Details of how the Committee 
will implement the policy are provided in the Annual Report on Remuneration on page 109.
Element
Purpose and 
link to strategy
Operation
Maximum opportunity
Framework used to assess 
performance
Base salary
Essential to 
recruit and retain 
executives of a 
high calibre.
Reflects an 
individual’s 
experience, role 
and performance.
To provide a fair 
fixed level of pay 
commensurate 
with the role, 
ensuring no 
over-reliance on 
variable pay.
Salaries are paid monthly. They are 
normally reviewed annually and fixed for 
12 months commencing 1 January.
In deciding appropriate salary levels, the 
Committee takes into account:
•	
The role, experience, responsibility 
and performance (individual 
and Group);
•	
Salary levels and increases applied to 
the broader workforce; and
•	
Relevant market information for 
similar roles in broadly similar 
companies of a similar size.
Former Chief Executive Officer, Gary 
Channon, voluntarily chose not 
to receive a base salary for his services, 
which the policy permits. However, 
in order to comply with the National 
Minimum Wage Regulations 
2015, he was paid a salary which was 
donated to charity.
There is no prescribed 
maximum.
Salary levels are determined 
based on the relevant 
reference points noted under 
the heading ‘Operation’. For 
increases, the Committee is 
generally guided by average 
increases across the 
workforce. However, higher 
increases may be awarded on 
occasion, for example:
•	
Where an individual 
is promoted or has 
been recruited on a 
below‑market rate;
•	
Where there have been 
changes to individual 
responsibilities, or in the 
size or complexity of the 
business; or
•	
Where salaries have fallen 
significantly below 
mid-market levels.
The Committee reviews the 
salaries of Executive Directors 
each year, taking due account 
of Company and individual 
performance, and positioning 
relative to other employees 
and the market.
102
Dignity plc Annual Report and Accounts 2022
Directors’ Remuneration Report continued

Element
Purpose and 
link to strategy
Operation
Maximum opportunity
Framework used to assess 
performance
Benefits
To provide 
competitive 
benefits to help 
recruit and retain 
executives, and 
to ensure their 
wellbeing.
Benefits include, but are not limited to, 
provision of a company car (or cash 
allowance in lieu), fuel, landline telephone 
and broadband at each Executive 
Director’s home residence, mobile phone 
and family private medical cover.
Relocation or other related expenses 
may be offered, as required.
Executive Directors are also eligible to 
participate in the all-employee HMRC-
approved share schemes on the same 
basis as other employees.
Any business expenses incurred in 
carrying out an executive’s duties and 
which are deemed to be taxable will be 
reimbursed by the Company together 
with any personal tax due.
There is no prescribed 
maximum as costs may vary in 
accordance with market 
conditions.
Relocation expenses must be 
reasonable and necessary.
HMRC tax-approved limits 
will apply to all employee 
share schemes.
Not applicable.
Pension
To provide 
retirement 
benefits in line 
with the overall 
Company policy.
The Company may contribute to selected 
individuals’ personal pension schemes or 
make salary supplements in lieu of 
pension contributions.
Company contributions to 
defined contribution plans, 
or salary supplements in lieu 
of pension, will be in line with 
the pension provision of the 
workforce – currently a 
pension contribution of 4 per 
cent of salary.
Not applicable.
Annual 
bonus
To motivate 
executives and 
incentivise the 
achievement of 
annual financial 
and/or strategic 
business targets. 
To ensure further 
alignment with 
shareholders 
through a 
deferred 
share-based 
element.
One third of any annual bonus earned 
will be invested in shares, which must be 
held for three years, with the remainder 
being payable in cash.
The holding period continues 
post cessation of employment.
Bonus payments, including the shares 
element, are subject to recovery and 
withholding provisions as set out in 
note 1.
Up to 135 per cent of salary for 
the Chief Executive Officer and 
up to 125 per cent of salary for 
other Executive Directors.
The Interim Chief Financial 
Officer does not participate 
in the annual bonus plan.
Performance metrics are 
defined annually, based on the 
Group’s strategic objectives. The 
bonus may be based on 
achieving an appropriate mix of 
challenging financial, strategic or 
personal targets with financial 
measures accounting for the 
majority of the bonus. Measures 
and weightings may change each 
year to reflect any year-on-year 
changes to business priorities.
•	
For financial metrics, a range 
of targets may be set by the 
Committee, taking into 
account the business 
outlook for the year. For 
financial metrics, up to 20 
per cent of the maximum 
potential bonus is payable 
for threshold performance, 
and up to 50 per cent for 
target performance.
•	
In relation to strategic 
targets, the structure of the 
target will vary based on the 
nature of the target set and 
it will not always be 
practicable to set targets 
using a graduated scale. 
Vesting may therefore take 
place in full if specific criteria 
are met in full.
The Committee may adjust the 
bonus that is payable if it 
considers the formulaic outcome 
is not representative of the 
underlying performance of the 
Company, investor experience 
or employee reward outcome.
See note 2 for additional detail.
Dignity plc Annual Report and Accounts 2022
103
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Financial Statements
Other Information
Strategic Report

Element
Purpose and 
link to strategy
Operation
Maximum opportunity
Framework used to assess 
performance
Long-Term 
Incentive 
Plan
Incentivises 
selected 
employees 
and Executive 
Directors 
to achieve 
successful 
execution of 
the business 
strategy over 
the longer-term.
Provides 
long-term 
retention.
Aligns the 
interests of the 
executives and 
shareholders 
through the 
requirement 
to build up a 
substantial 
shareholding.
Awards are normally granted annually in 
the form of nil cost options or conditional 
share awards.
Participation and individual award levels 
will be reviewed annually (subject to the 
individual limit), taking into account 
matters such as market practice, overall 
remuneration, the performance of the 
Group and the executive being granted 
the award.
Awards normally vest after three 
years, subject to achieving stretching 
performance conditions and 
continued employment.
Following vesting, the net of tax vested 
shares must be retained for three years. 
The post-vesting holding period 
continues post cessation of employment.
Awards are subject to recovery and 
withholding provisions as set out in 
note 1.
A dividend equivalent provision allows 
the Committee to pay an additional 
amount equal to the value of the 
dividends that would have been payable 
on the vested shares over the vesting 
period (and holding period in relation 
to an unvested nil cost option) normally 
payable in shares (but possibly in cash 
in exceptional circumstances) and may 
assume the reinvestment of dividends 
on a cumulative basis.
Up to 150 per cent of salary.
The Interim Chief Financial 
Officer does not currently 
participate in the LTIP.
Awards under the LTIP vest 
subject to satisfying challenging 
performance targets set at the 
time of award.
Awards may be subject to 
achieving TSR performance, or 
measures linked to the strategy 
such as market share, financial 
or ESG/strategic measures. 
Specific measures and 
weightings will be set by the 
Remuneration Committee each 
year prior to grant, and may 
change each year to reflect 
any year-on-year changes to 
business priorities and strategy.
25 per cent of the award vests 
for threshold performance.
Performance periods will 
normally start from the 
beginning of the financial year 
in which the award is made.
The Committee may scale back 
the LTIP vesting amount if it 
considers the formulaic outcome 
is not representative of the 
underlying performance of the 
Company, investor experience 
or employee reward outcome.
See note 2 for additional detail.
104
Dignity plc Annual Report and Accounts 2022
Directors’ Remuneration Report continued

Element
Purpose and 
link to strategy
Operation
Maximum opportunity
Framework used to assess 
performance
Non-
Executive 
Chairman 
and 
Directors’ 
fees
To attract and 
retain a high-
quality Chairman 
and experienced 
Non-Executive 
Directors.
The Board determines the fees of the 
Non-Executive Directors. They are based 
on recommendations from the Chairman 
and Chief Executive Officer (or, in the 
case of the Chairman, from the 
Remuneration Committee and the Chief 
Executive Officer).
Both the Chairman and the Non-
Executive Directors are paid annual 
fees and do not participate in any 
incentive plans or receive pension 
or other benefits.
The Chairman receives a single 
fee covering all his duties. The Non-
Executive Directors receive a basic fee 
and additional fees payable for chairing 
the Audit, Remuneration and Risk 
Committees and for performing the 
Senior Independent Director role. 
Supplemental fees may be paid for 
additional responsibilities and activities, 
and additional fees for chairing new 
Board Committees or for other 
additional roles requiring additional 
time commitment.
The Chairman and Non-Executive 
Directors shall be entitled to have 
reimbursed all expenses that they 
reasonably incur in the performance of 
their duties, including those expenses 
that have been deemed to be taxable 
benefits by HMRC. This includes any 
personal tax that may become due.
The level of fees of the Non-Executive 
Directors reflects the time commitment 
and responsibility of their respective 
roles. Their fees are reviewed from time 
to time against broadly similar UK-listed 
companies and companies of a 
similar size.
In exceptional circumstances, additional 
fees may be payable to reflect a 
substantial increase in time commitment 
of the Non-Executive Chairman 
and Directors.
There is no prescribed 
maximum, but any increase to 
fees will be considered in light 
of the expected time 
commitment in performing the 
role, scope and responsibility, 
increases received by the wider 
workforce and market rates in 
comparable companies.
Neither the Non-Executive 
Chairman nor the Non-Executive 
Directors are eligible for any 
performance-related 
remuneration.
Dignity plc Annual Report and Accounts 2022
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Financial Statements
Other Information
Strategic Report

Element
Purpose and 
link to strategy
Operation
Maximum opportunity
Framework used to assess 
performance
Share 
ownership 
requirement
To align the 
interests of 
management 
and shareholders 
and promote 
a long-term 
approach to 
performance.
Executive Directors are required to build 
and maintain a holding of shares to the 
value of at least 200 per cent of base 
salary. We will value shareholdings using 
the value of beneficially owned shares, 
plus the net-of-tax value of deferred 
bonus shares and vested but 
unexercised LTIP awards. The calculation 
of the shareholding level will be based on 
the average price for the last month of 
the financial year and the salary at 
the end of the financial year.
Until the guideline is met, the Executive 
is required to retain 50 per cent of shares 
acquired under the Company’s share 
plans (after allowing for tax and 
national insurance liabilities).
In addition, a post-employment 
shareholding requirement of the lower 
of the 200 per cent of salary in-service 
requirement or the actual shareholding 
on cessation of employment is required 
to be held for two years post cessation of 
employment, applying to share awards 
granted from 2020.
Not applicable.
Not applicable.
Notes
(1)	 Recovery and withholding provisions apply to variable pay, to enable the Company to recover amounts paid under the annual bonus, legacy deferred annual 
bonus share plan and LTIP in the event of a restatement of the accounts, an error in calculation leading to an over-payment, corporate failure or failure in risk 
management or if the participant has been guilty of gross misconduct or has brought the Company or any member of the Group into disrepute. Payments may 
be recovered for up to two years after payment/vesting or two external audit cycles. The amount to be recovered would generally be the excess payment over 
the amount which would otherwise be paid, and recovery may be satisfied in a variety of ways, including through the reduction of outstanding legacy deferred 
annual bonus awards, clawback of deferred bonus shares, reduction of the next bonus or LTIP vesting and seeking a cash repayment.
(2)	 The Committee assesses annually at the beginning of the relevant performance period which performance measures, or combination and weighting of 
performance measures, are most appropriate for both annual bonus and any LTIP awarded to reflect the Company’s strategic initiatives for the performance 
period. The Committee has the discretion to change the performance measures for awards granted in future years based upon the strategic plans of the 
Company. In determining the target range for any financial measures that may apply, the Committee ensures they are challenging by taking into account current 
and anticipated trading conditions, budget, the long-term business plan and external expectations.
(3)	 The Committee considers the general basic salary increase for the broader employee population when determining the annual salary review for the Executive 
Directors. The performance measures and targets for annual bonus and LTIP awards for senior managers are normally aligned to those of the Executive 
Directors to ensure that everyone is focusing and working together on the same critical measures of performance. All permanent employees are invited to 
participate in the Save As You Earn (‘SAYE’) scheme which provides a mechanism for everyone to share in the overall success of the Group through sustained 
longer-term share price growth. Overall, the Remuneration Policy for the Executive Directors and more senior management is more heavily weighted towards 
variable pay than for other employees. This ensures that there is a clear link between the performance and value created for shareholders and the remuneration 
received by those individuals who are considered to have the greatest potential to influence Group performance and value creation.
106
Dignity plc Annual Report and Accounts 2022
Directors’ Remuneration Report continued

Bonus Plan and LTIP use of discretion
The Committee will operate the annual 
bonus plan and LTIP according to their 
respective rules and in accordance with 
the Listing Rules and HMRC rules where 
relevant. A copy of the LTIP rules is 
available on request from the Company 
Secretary. The Committee, consistent with 
market practice, retains discretion over a 
number of areas relating to the operation 
and administration of these plans. These 
include (but are not limited to) the following 
(albeit with the level of award restricted, 
as set out in the policy table on page 111):
•	 Who participates in the plans;
•	 The timing of grant of award  
and/or payment;
•	 The size of an award and/or payment;
•	 Discretion relating to the measurement 
of performance in the event of a 
change of control or reconstruction;
•	 Determination of a good leaver (in 
addition to any specified categories) 
for incentive plan purposes based 
on the rules of each plan and the 
appropriate treatment chosen;
•	 Adjustments required in certain 
circumstances (e.g. rights issues, 
corporate restructuring, on a change 
of control and special dividends); and
•	 The ability to adjust existing 
performance conditions for exceptional 
events so that they can still fulfil their 
original purpose whilst being no 
less stretching.
Legacy arrangements
Any commitments entered into with 
current or former Directors that have 
been disclosed previously to shareholders 
will be honoured.
Remuneration scenarios for 
Executive Directors
The Company’s policy means that a 
significant proportion of remuneration 
received by Executive Directors is 
dependent on Company performance. 
The graph below illustrates how the 
total pay opportunities for the 
Executive Directors for 2023 vary 
under three performance scenarios: 
minimum, target and maximum.
Remuneration (£000)
Notes
Fixed pay comprises 2023 basic salary,and for the Chief Executive Officer, the value of benefits in 2022, and a 
4 per cent company pension contribution.
‘Target’ comprises fixed pay, and for the Chief Executive Officer assumes a bonus of 50 per cent of maximum 
is paid and no LTIP given there is currently no intention to grant LTIP awards for 2023.
‘Maximum’ comprises fixed pay, and for the Chief Executive Officer assumes full bonus payment of 125% 
of salary and no LTIP given there is currently no intention to grant LTIP awards for 2023.
Recruitment and promotion policy
The remuneration package for a new Director will be established in accordance 
with the Company’s approved policy, subject to the modifications set out below.
Salary levels for Executive Directors will be set in accordance with the Company’s 
Remuneration Policy, taking into account the experience and calibre of the individual 
and their existing remuneration package. Where it is appropriate to offer a lower 
salary initially, a series of increases to the desired salary positioning may be made 
over subsequent years subject to individual performance and development in the role. 
Benefits will generally be provided in line with the approved policy, with relocation or 
other expenses provided for if necessary. Pension contribution will be in line with that 
applying to the majority of the workforce at the time of appointment, in line with policy.
The structure of variable pay elements will be in accordance with the Company’s approved 
policy detailed above. The maximum variable pay opportunity will be as set out in the 
Remuneration Policy table. Different performance measures may be set initially for the 
annual bonus in the year of joining, taking into account the responsibilities of the individual, 
and the point in the financial year that he or she joined the Board.
In the case of external recruitment, if it is necessary to buy out incentive pay or benefit 
arrangements (which would be forfeited on leaving the previous employer), this may be 
provided. The new awards would take into account the form (cash or shares), timing left 
to vesting, the extent to which performance conditions apply and the expected value 
(i.e. likelihood of meeting any existing performance criteria) of the remuneration being 
forfeited. Replacement share awards, if used, may be granted using the Company’s 
existing share plans to the extent possible, although awards may also be granted 
outside of these schemes. The aim of any such award would be to ensure that, as far 
as possible, the expected value and structure of the award would be no more generous 
than the amount being forfeited.
In the case of an internal promotion, any outstanding variable pay awarded in relation 
to the previous role will be allowed to pay out according to its terms of grant, or 
adjusted as considered desirable to reflect the new role.
Fees for a new Chairman or Non-Executive Director will be set in line with the 
approved policy.
£1,250
£1,000
£750
£500
£250
£–
Below target
Target
Maximum
 Fixed Pay
 Annual Bonus
Chief Executive Officer
Interim Chief Financial Officer
Below target
Target
Maximum
52%
48%
35%
65%
100%
100%
100%
100%
£499k
£765k
£1,030k
£316k
£316k
£316k
Dignity plc Annual Report and Accounts 2022
107
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Financial Statements
Other Information
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Treatment of outstanding 
incentive awards
At the discretion of the Committee, a 
pro rata bonus may become payable 
for certain good leaver circumstances, 
at the normal payment date for the 
period of active employment and based 
on performance. These circumstances 
include events such as death, illness, 
injury, disability, redundancy, retirement, 
their employing company ceasing to be 
a Group company, their business or 
division being sold out of the Group, or 
other circumstances at the discretion 
of the Committee.
The treatment of share-based incentives 
previously granted to an Executive 
Director will be determined based on 
the plan rules. The default treatment 
will be for outstanding awards to lapse 
on cessation of employment. However, 
an executive will be treated as a good 
leaver under certain circumstances 
such as death, illness, injury, disability, 
redundancy, retirement, their employing 
company ceasing to be a Group company, 
their business or division being sold out 
the Group, or any other circumstances 
at the discretion of the Committee.
Under the Deferred Share Bonus Plan, 
if treated as a good leaver, awards will 
normally vest on the original vesting date. 
Under the new deferral structure, where 
executives are required to purchase 
shares which are then subject to a holding 
period, these shares will not be forfeited 
on cessation of employment for a good 
or bad leaver. The holding period will 
continue post cessation of employment. 
Under the LTIP, if treated as a good leaver, 
awards will vest at the normal vesting date 
subject to the extent to which performance 
targets have been achieved. The number 
of LTIP awards that would vest will normally 
be reduced pro rata to reflect the proportion 
of the three-year period actually served. 
A post-vest holding period would continue 
to apply post cessation of employment.
External directorships
The Group allows Executive Directors to 
hold a non-executive position with one 
other company or organisation, with the 
Board’s permission, and retain the fees 
they earn.
How shareholder views are 
taken into account
The Remuneration Committee is 
committed to ensuring an open dialogue 
with our shareholders. Therefore, 
where changes are being made to the 
Remuneration Policy or where there is 
a material change in how we operate it, 
we will consult with major shareholders 
in advance. The Remuneration Committee 
adopted this approach when defining the 
current policy by consulting the Company’s 
largest shareholders and shareholder 
advisory bodies first. We invited a 
broad range of views on our approach 
to remuneration, and respondents 
confirmed that they were comfortable 
with the approach we have adopted.
The Committee also takes into account 
shareholder feedback received in relation 
to the AGM each year, and guidance from 
shareholder representative bodies more 
generally, in reviewing and implementing 
the policy. There was no engagement with 
shareholders in 2022 in relation to our 
remuneration approach.
Consideration of employment 
conditions elsewhere in the Group
As part of the Committee’s wider remit, 
and in the course of the Directors’ 
Remuneration Policy review process, the 
Committee reviewed with management 
the pay structures across the wider 
Group. As a result, certain changes were 
made to the wider Group policy to ensure 
an appropriate and clear cascade of the 
Executive Directors’ policy to the wider 
Group. The Committee will continue 
within its terms of reference to monitor 
pay policies and practices within the wider 
Group. It will also provide input and 
challenge in respect of current policies 
and practices, as well as any proposed 
future review and changes, to ensure that 
they are appropriate, fair and aligned to 
the Executive Directors’ Remuneration 
Policy, and that they support the culture 
and growth of the business.
See also ‘Workforce Remuneration’ on 
page 101.
A Dignity Team Forum was established in 
2019 following an election of Employee 
Representatives. The Forum provides the 
opportunity for these representatives to 
discuss business objectives, and to 
facilitate change and continuous 
improvement through proactive dialogue. 
The Forum is also a place where they can 
share suggestions, ideas and feedback 
from the colleagues they represent, to 
help shape our future.
Service contracts and payments 
for loss of office
The service contracts for Executive 
Directors will continue indefinitely and 
are subject to a notice period from the 
Company or Executive Director of up to 
six months.
The Company may, in its absolute 
discretion at any time after notice is 
served by either party, terminate a 
Director’s contract with immediate effect 
by paying an amount equal to base salary 
for the then unexpired period of notice, 
plus the fair value of contractual benefits, 
subject to the deduction of tax. Payments 
in relation to a notice period, whether 
actively employed or on ‘gardening leave’, 
or a payment in lieu of notice if the 
contract is terminated by the Company, 
will continue to be paid monthly and will 
be subject to mitigation, including offset 
against employment earnings elsewhere.
An Executive Director’s service contract 
may be terminated without notice for 
certain events such as gross misconduct 
or a serious breach of contract. If such 
an event occurs, no payment or 
compensation beyond salary (and the 
value of holiday entitlement) accrued up 
to the date of termination will be made.
All Non-Executive Directors have letters 
of appointment with the Company for 
an initial period of two years, subject 
to annual re-appointment at the AGM. 
Appointments may be terminated with 
three months’ notice. The appointment 
letters for the Chairman and Non-
Executive Directors provide that no 
compensation is payable on termination, 
other than accrued fees and expenses.
All Directors submit themselves for 
election or re-election at the AGM each 
year. Service contracts and letters of 
appointment are available for inspection 
at the Company’s registered office.
There are no special provisions relating 
to change of control. The policy on 
termination is that the Group does not 
make payments beyond its contractual 
obligations and the Committee ensures 
that there are no unjustified payments 
for failure.
Any statutory payments required by law 
may be made. The Company may also pay 
outplacement, legal and other reasonable 
relevant costs associated with termination 
and may settle any claim or potential claim 
relating to the termination.
108
Dignity plc Annual Report and Accounts 2022
Directors’ Remuneration Report continued

Annual Report on Remuneration
The Annual Report on Remuneration set out below (together with the Remuneration Committee Chair’s Annual Statement) will be put to 
an advisory shareholder vote at the 2023 AGM. The information below includes how we intend to operate our policy in 2023 and the pay 
outcomes in respect of the 2022 financial year. Please note that the information on the single total remuneration figures for Directors, 
from page 110 to the end of the section on loss of office payments on page 112, has been audited. The remainder is unaudited.
Implementation of Remuneration Policy in 2023
Executive Directors’ salaries
The Committee has determined that the Executive Directors will not receive base salary increases for 2023. Therefore, their salaries 
as at 1 January 2023 are:
2023
£
2022
£
Increase
%
Kate Davidson (Chief Executive Officer)
425,000
425,000(a)
–
Dean Moore (Interim Chief Financial Officer)
316,200
316,200
–
(a)	 Since being appointed Chief Executive Officer on 10 June 2022.
Non-Executive Directors’ fees
The current fee levels for Non-Executive Directors are as detailed below. There is no increase to fee levels for 2023:
2023
£
2022
£
Increase
%
Fee for Chairman
175,000
175,000
–
Basic fee for Non-Executive Directors
 50,000
50,000
–
Supplementary Senior Independent Director fee
 10,000
10,000
–
Supplementary Audit Committee Chair fee
 10,000
10,000
–
Supplementary Remuneration Committee Chair fee
 10,000
10,000
-
Supplementary Risk Committee Chair fee
10,000
10,000
–
Pension and benefits
Dean Moore does not receive pension and benefits. Kate Davidson will receive a salary supplement in lieu of pension of 4 per cent of 
basic salary. Benefits will be provided in line with the approved Remuneration Policy.
Annual bonus
The maximum bonus potential will be 125 per cent of salary for the Chief Executive Officer. If the takeover offer completes during 
2023, the bonus opportunity will be pro rated until the date of takeover. The interim Chief Financial Officer (being a temporary 
appointment) will not participate in the annual bonus plan.
70 per cent of the bonus will be based on stretching adjusted EBITDA targets, providing a measure of underlying profitability. 30 per 
cent will be based on strategic objectives that support operational KPIs.
For the 70 per cent adjusted EBITDA element, 20 per cent (i.e.14 per cent of the maximum) will become payable for achieving a 
threshold level of performance. This rises linearly so that 50 per cent (i.e. 35 per cent of the maximum) will be payable for achieving a 
target level of performance, and a full pay out will be due for significant over-achievement of target.
There will be Committee discretion to adjust the formula-driven outturn to ensure that the bonus payments also reflect performance 
more broadly, and the experience of other stakeholders in the business.
The underlying EBITDA element target range and the strategic objective targets are deemed to be commercially sensitive and have 
not been disclosed prospectively. However, full retrospective disclosure of the targets and performance against them will be provided 
in next year’s Remuneration Report.
In accordance with the Remuneration Policy, the Chief Executive Officer will be required to purchase shares with one third of her cash 
bonus earned for 2023, and these shares will be subject to a three-year holding period.
Long-Term Incentive Plan
In light of the potential acquisition of the Group, there is currently no intention to grant LTIP awards for 2023. However, should the 
deal not close, the Committee will review the proposed 2023 award levels and performance conditions and the appropriateness of 
these at the time of grant. Targets would be disclosed in full at the time of grant, in the announcement to the market.
As mentioned elsewhere in this report, it is intended that two awards will be granted to Kate Davidson in 2023. One relates to a 
recruitment award of 11,933 shares which will vest on 31 December 2023 and is not subject to performance conditions. The other 
relates to the 2022 LTIP award, the terms of which were agreed in March 2022 but has not yet been granted due to the Company being 
Dignity plc Annual Report and Accounts 2022
109
Governance
Financial Statements
Other Information
Strategic Report

in a prolonged Closed Period. This award will be over shares worth 150 per cent of salary (worth £337,500) and will be subject to the 
performance conditions referenced later in this report.
Practice is that performance targets are the same for all participants in the LTIP.
Total remuneration payable to Directors in 2022
Fixed pay
Pay for performance
Salary/fee
£000
Benefits(a)
£000
Pension
£000
Total  
fixed pay
£000
Annual
bonus(b)
£000
LTIP
£000
Other(i)
£000
Total 
variable pay
£000
Total
remuneration
£000
Executive Directors
Kate Davidson(b)
2022
341
57
14
412
–
–
–
–
412
Gary Channon(c)
2022
8
–
8
–
–
–
–
8
2021
13
–
–
13
–
–
–
–
13
Andrew Judd(d)
2022
56
40
2
98
–
–
6
6
104
2021
225
14
9
248
–
–
–
–
248
Dean Moore
2022
316
–
–
316
–
–
–
–
316
2021
316
–
–
316
–
–
–
–
316
Clive Whiley(h)
2022
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
2021
140
–
–
140
–
–
–
–
140
Non-Executive Directors
John Castagno(e)
2022
175
–
–
175
–
–
–
–
175
2021
77
–
–
77
–
–
–
–
77
Graham 
Ferguson(f)
2022
66
–
–
66
–
–
–
–
66
2021
20
–
–
20
–
–
–
–
20
Kartina Tahir 
Thomson(g)
2022
54
–
–
54
–
–
–
–
54
2021
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
Gillian Kent(h)
2022
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
2021
17
–
–
17
–
–
–
–
17
James Wilson(h)
2022
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
2021
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
Paul 
Humphreys(h)
2022
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
2021
9
–
–
9
–
–
–
–
9
(a)	 Taxable benefits for the year included: provision of a company car or allowance, family private medical cover and a mobile phone.
(b)	 Kate Davidson was appointed to the Board as Chief Operating Officer on 7 January 2022 with a salary of £225,000. On 10 June 2022, she was appointed to the 
role of Chief Executive Officer and her salary increased to £425,000.
(c)	 Gary Channon was appointed to the Board on 22 April 2021 as Executive Chairman and then Chief Executive Officer from 23 July 2021. He chose not to receive any 
remuneration in relation to his role as an Executive Director of the Company. However, in order to comply with the National Minimum Wage Regulations 2015, 
he received £18,500 per annum which was donated to the Company’s selected charity, Teenage Cancer Trust. Gary stepped down from the Board on 9 June 2022.
(d)	 Andrew Judd stepped down from the Board on 1 April 2022. As part of his settlement, Andrew received, inter alia, a payment in lieu of notice (six months of 
£112,500 and a severance payment as compensation for loss of office of £55,500. The amounts shown in the table above exclude these termination payments.
(e)	 John Castagno was appointed to the Board on 23 July 2021. The fee for 2021 is for the period from date of appointment to 31 December 2021.
(f)	 Graham Ferguson was appointed to the Board on 1 September 2021. The fee for 2021 is for the period from date of appointment to 31 December 2021.
(g)	 Kartina Tahir Thomson was appointed to the Board on 7 February 2022. The fee for 2022 is for the period from the date of appointment to 30 December 2022.
(h)	 Clive Whiley, Gillian Kent and Paul Humphreys all stood down from the Board on 22 April 2021. James Wilson who resigned from the Board on 26 April 2022 
elected not to receive a Non-Executive Director’s fee.
(i) Other relates to deferred bonus scheme from 2020.
Determination of 2022 annual bonus
The 2022 bonus scheme was based 70 per cent on underlying EBITDA, and 30 per cent on strategic objectives comprised of three 
operational KPIs.
The table below sets out the underlying EBITDA targets and the actual performance achieved.
Threshold 
(20% of max 
pay out)
Target (50% of 
max pay out)
Maximum 
(100% pay out)
Actual 
performance
Pay out (% of 
maximum)
Underlying EBITDA
£57.95m
£61m
£67.1m
£46.3m
0%
110
Dignity plc Annual Report and Accounts 2022
Directors’ Remuneration Report continued

The table below sets out the operational KPIs and the Committee’s assessment of performance:
Operational KPI
Weighting
Objectives
Performance 
assessment
Improve market share – competitiveness, profitability
10%
-
0
Develop corporate culture – renewed focus on customers; becoming more of a learning organisation; 
embedding good values/ principles
10%
-
0
Easing leverage in the capital structure
10%
-
0
Based on the Committee’s assessment of performance, 0 per cent of the strategic objectives have been achieved.
The Committee reviewed the bonus outcome in light of Company performance over the year and the wider stakeholder experience. 
It determined that it would not be appropriate for the bonus to pay out. The Committee has therefore exercised its discretion to 
reduce the bonus pay out to zero.
Determination of LTIP awards with performance periods ending in the year
The LTIP awards made in 2020 were 50 per cent subject to a range of relative TSR performance targets against the companies 
comprising the FTSE Small Cap Index (excluding investment trusts), and 50 per cent subject to market share performance targets. As 
the threshold targets were not met, these awards lapsed in full as shown below.
Relative TSR 
performance
Market share 
in 2022
% vesting
Below threshold
Below median
Below 12.5%
–
Threshold
Median
12.5%
25
Maximum
Upper quartile 
or above
15% or above
100
Actual performance
95/128 
companies
11.9%
–
LTIP awards granted in the year
No LTIP awards were granted to Executive Directors in 2022 due to the Company being in a closed period.
The Remuneration Committee, however, in March 2022 approved the proposal to grant Kate Davidson an LTIP award worth £337,500, 
being 150 per cent of base salary. The related performance conditions were approved as:
50% weighting – TSR relative to the FTSE Small Cap Index (excluding investment trusts). Threshold (25% vests) Median and Maximum (100% vests) 
Upper quartile.
50% weighting – Funeral market share. Threshold (25% vests) 14% market share and Maximum (100% vests) 16% market share. Linear vesting 
between the two.
The award was not formalised due to the aforementioned Closed Period. This award will be granted in 2023 at such time as the Closed 
Period ends.
Outstanding Long-Term Incentive Plan awards
Details of the nil cost option awards made under the LTIP, not yet vested and exercised, are disclosed in the table below. Andrew Judd 
left the Group on 1 April 2022 and his outstanding awards, set out in the table below, have been pro rated based on the period from 
grant to 1 April 2022.
Director
Award
grant date
Share price 
at date of 
grant (pence)
As at
31.12.21
Granted
during year
Lapsed
during year
Vested and 
exercised
during year
As at
30.12.22
Earliest date 
shares can 
be acquired
Latest date 
shares can 
be acquired
Andrew Judd
(i) 13.06.19
633.5
22,494
–
22,494
–
–
13.06.22
13.06.29
(ii) 22.12.20
584
31,509
–
7,878
–
23,631
22.12.23
22.12.30
(iii) 17.12.21
610
39,659
–
16,524
–
23,135
17.12.24
17.12.31
(i)	 The 2019 award was subject to a relative TSR performance condition compared to the FTSE Small Cap index (excluding investment trusts). Based on performance 
against targets, these awards lapsed in full.
(ii)	 Subject to TSR and funeral market share performance conditions measured to 31 December 2022. TSR performance is assessed relative to the FTSE SmallCap 
(excluding investment trusts) and the target range is median to upper quartile performance for 25–100 per cent vesting. Funeral market share targets are based on 
performance required in 2022 of 12.5–15 per cent for 25–100 per cent vesting. The performance conditions have failed to be achieved and so the award will lapse.
(iii)	Subject to TSR and funeral market share performance conditions. TSR performance is assessed relative to the FTSE SmallCap (excluding investment trusts) and 
the target range is median to upper quartile performance for 25–100 per cent vesting. Funeral market share targets are based on performance required in 2023 
of 12.5–15 per cent for 25–100 per cent vesting.
On joining the Company in June 2021, Kate Davidson was awarded and holds Restrictive Stock Units to the value of £100,000 (11,933 
shares): these units are due to vest on 31 December 2023.
The aggregate gain on the exercise of LTIP options by the continuing Directors in the period was £nil (2021: £nil).
Dignity plc Annual Report and Accounts 2022
111
Governance
Financial Statements
Other Information
Strategic Report

Directors’ interest in shares
The interests of the Directors (including those of their connected persons) in the share capital of Dignity plc at 30 December 2022 are 
set out below:
Number of Ordinary Shares
At 
31 December 
2021 legally 
owned
At 30 December 2022 (or date of cessation of employment if earlier)
At 
30 December 
2022 legally 
owned (or date 
of stepping 
down from the 
Board, if 
earlier)
Subject to 
SAYE
Deferred 
annual bonus
 options(2)
Subject to 
performance 
conditions 
under the
 LTIP(2)
Vested but 
unexercised
under the LTIP
Value of 
shares 
counting 
towards 
proposed 
shareholding
 guideline(1)
Percentage of 
salary held as
 shares(1)
Kate Davidson(3)
n/a
–
–
–
–
–
–
–
Andrew Judd
3,460
3,460
1,192
2,089
46,766
–
£17,629
12
Dean Moore
–
–
–
–
–
–
–
–
John Castagno
–
–
–
–
–
–
–
–
Graham Ferguson
–
–
–
–
–
–
–
Gary Channon(3,4)
–
–
–
–
–
–
–
–
Kartina Tahir Thomson
n/a
–
–
–
–
–
–
–
(1)	 Based on the average share price of the last financial month of the year of 386 pence and includes legally owned shares plus the net of tax value (i.e. tax and 
national insurance at 47 per cent) of deferred bonus options and vested but unexercised LTIP awards.
(2)	 Prior to 2022, 20 per cent of any annual bonus earned is deferred in shares (the deferred annual bonus) which vest after two years, subject to continued 
employment but no further performance targets. From 2022, deferral was changed so that one third of the cash bonus is used to acquire shares and these 
shares will be subject to a three-year holding period. LTIP awards normally vest after three years subject to achieving stretching performance conditions and 
continued employment.
(3)	 Kate Davidson was awarded and holds 11,933 shares under a Restrictive Stock award which are due to vest at 2023 year-end.
(4) 	Gary Channon is a partner of Phoenix Asset Management Partners Limited which holds 14,718,468 shares in Dignity plc.
There has been no change in the interests set out above between 30 December 2022 and 30 March 2023.
Shareholding guideline
The current shareholding guideline for the Executive Directors is 200 per cent of salary. At 30 December 2022, the shareholding 
guideline had not been met by the Chief Executive Officer. The Committee notes Kate Davidson’s recent appointment to the Board 
and that the Interim Chief Financial officer does not currently participate in the incentive schemes. The Executive Directors are 
required to retain at least 50 per cent of the net of tax value of shares of future awards vesting, until the required guideline of 200 per 
cent of salary is achieved.
Payment for loss of office
In 2022, Gary Channon and Andrew Judd stood down from the Board. Gary Channon did not receive any payment for loss of office.
Andrew Judd stepped down from the Board on 1 April 2022. Following this, he received:
•	 Base salary (£23,000) and pension (£1,000) until 30 April 2022 when his employment terminated;
•	 Payment in lieu of notice for the six-month period of £112,500 and £5,000 in relation to pension;
•	 A severance payment as compensation for loss of office of £55,500 (taking into account length of service, base salary and 
mitigation obligations);
•	 Continued entitlement to a pre-paid funeral plan notwithstanding termination of employment; and
•	 Good leaver treatment for outstanding LTIP awards (December 2020 and December 2021 grants). These awards will be capable of 
vesting at the normal vesting date after three years, together with any dividend equivalent payments, subject to the achievement 
of the performance conditions, and in each case will be scaled back pro rata for the proportion of the performance period that has 
elapsed to 1 April 2022. The two-year post-vest holding period will continue to apply to all vested awards. As set out in this report, 
the 2020 award will lapse in full due to the performance conditions not being met.
Relative importance of spend on pay between employee pay and distributions to shareholders
The following table sets out the percentage change in dividends and overall spend on employee pay in 2022, compared with the 
prior year:
2022
£m
2021
£m
Change
%
Dividends
–
–
–
Employee remuneration costs
121.2
116.6
3.9
112
Dignity plc Annual Report and Accounts 2022
Directors’ Remuneration Report continued

Percentage change in Directors’ pay
The table below shows the percentage change year-on-year between 2019 and 2022 in the value of salary, benefits and annual bonus 
for each Director, compared to that of the average employee on a full-time equivalent basis.
2021 vs 2022
2020 vs 2021
2019 vs 2020
% change 
in salary/
fees
% change 
in taxable 
benefits
% change 
in bonus
% change 
in salary/ 
fees
% change 
in taxable 
benefits
% change 
in bonus
% change 
in salary/ 
fees
% change 
in taxable 
benefits
% change 
in bonus
Gary Channon
–
–
–
–
–
–
 –
–
 –
Dean Moore
–
–
–
–
–
–
–
-
–
Andrew Judd
n/a
n/a
–
12.5
17
(100)
–
–
 –
All Group employees
11
(3.5)
(22)
2
–
–
2
–
–
Kate Davidson, John Castagno, Graham Ferguson and Kartina Tahir Thomson are not included in the table above as there is 
insufficient data for a comparison to be made due to their dates of appointment.
CEO pay ratios
The Committee has decided to use Option A in the relevant regulations to calculate the Chief Executive Officer’s pay ratio.
This methodology was selected as the Committee believes this provides a more accurate and consistent calculation based on the 
information available at the time of writing.
The following table sets out the CEO pay ratio at the median, 25th and 75th percentiles.
Financial year
Method
25th percentile 
pay ratio
Median
75th percentile 
pay ratio
2022
Option A
12.36:1
11.24:1
8.55:1
2021
Option A
8.18:1
6.32:1
5.00:1
2020
Option A
32.66:1
27.52:1
22.01:1
The three employees used for comparison are shown below:
2022
Employee’s 
salary
(£)
Total 
remuneration
(£)
CEO pay
245,226
286,495
Q 25 pay
21,105
23,178
Q 50 pay
24,326
25,481
Q 75 pay
29,341
33,492
The full-time equivalent remuneration for 2022 was calculated for employees of Dignity as at 30 December 2022. The salaries of 
employees who joined the Company prior to this date have been grossed up to full-time equivalent pay, and any employee who 
left the Company prior to this date has been excluded. Part-time employees have been grossed up to full-time equivalents based 
on full-time equivalent hours for the role. Casual workers have been included based on the actual hours worked for the year, due 
to the significant variations in working hours. Total pay for employees includes salary, pensions, casual pay, allowances, overtime 
and bonuses received in 2022.
The Chief Executive Officer’s pay comprises the previous Chief Executive Officer’s (Gary Channon) salary of £18,500 per annum 
(donated to charity until 9 June 2022) and the new Chief Executive Officer’s (Kate Davidson) salary of £425,000 from her appointment on 
10 June 2022 in addition to her pension and benefits for the same period in 2022.
The CEO pay ratio has increased slightly this year as a result of the change in Chief Executive Officer during the year and noting the 
previous Chief Executive Officer received a significantly lower salary in order to comply with National Minimum Wage Regulations. 
The CEO pay ratio, however, still remains low overall noting that no bonuses were payable in respect of 2022 for the Executive 
Directors and there was no LTIP vesting.
In her role as Chief Executive Officer, Kate Davidson’s annual salary is £425,000 per annum.
The reward policies and practices for our employees, also reviewed by the Remuneration Committee, are appropriately cascaded 
from the Executive Directors’ Remuneration Policy. Furthermore, the Committee continues to monitor Group policies and practices 
to ensure they are appropriate, fair and aligned, and support the culture of the business. Therefore, the Remuneration Committee 
is satisfied the median pay ratio is consistent with the Company’s pay, reward and progression policies for all employees.
Dignity plc Annual Report and Accounts 2022
113
Governance
Financial Statements
Other Information
Strategic Report

Long-term total shareholder return performance and CEO pay over this period
The following graph shows the Company’s TSR performance over the last 10 financial years against the FTSE 350 Index and the 
FTSE Small Cap Index. The FTSE 350 Index has been chosen because the Company has been a member of that index for much of 
this period. The FTSE Small Cap Index has been chosen as it is now a member of that index.
Ten-year total shareholder return
Source: Eikon Datastream (Refinitiv)
This graph shows the value, by 30 December 2022, of £100 invested in Dignity plc on 28 December 2012, compared with the value of 
£100 invested in the FTSE 350 Index and FTSE SmallCap Index on the same date.
The table below shows the total remuneration figure for the CEO over the same 10-year period.
2013
2014
2015
2016
2017
2018
2019
2020 Mike
McCollum(a)
2020 Clive
Whiley(a)
2021 Clive
Whiley(a)
2021 Gary
Channon(b)
2022 Gary
Channon(b)
2022 Kate
Davidson(c)
CEO single total 
figure of 
remuneration 
(£000)
2,217 2,426 2,440 2,372
966 1,010
733
238
349(b)
140
13
8
278
Annual bonus 
pay out relative 
to maximum (%)
100
100
100
100
–
58
18
18
n/a
n/a
n/a
n/a
n/a
LTIP vesting (%)
100
100
100
100
50
–
–
–
n/a
n/a
n/a
n/a
n/a
(a)	 This represents the pro rata total remuneration for Mike McCollum to 3 April 2020 and Clive Whiley for the remainder of 2020 and 2021 in his role as Executive 
Chairman until 22 April 2021.
(b)	 Gary Channon received £18,500 per annum for his role as Chief Executive Officer, which he donated to charity. Gary stepped down as Chief Executive Officer on 
9 June 2022.
(c)	 Kate Davidson was appointed Chief Executive Officer on 10 June 2022.
Details of Directors’ service contracts and letters of appointment
Details of the service contracts of the Executive Directors and letters of appointment of the Non-Executive Directors are as follows:
Name
Contract date
Date of expiry 
and notice period
Andrew Judd
14 December 2020
6 months
Gary Channon
22 April 2021
6 months
Kate Davidson
7 January 2022
6 months
John Castagno
23 July 2021
3 months
Dean Moore
11 March 2020
3 months
Graham Ferguson
1 September 2021
3 months
Kartina Tahir Thomson
7 February 2022
3 months
Non-Executive Directors will normally serve for two terms of three years, which may be extended to three terms.
Andrew Judd stood down from the Board on 1 April 2022 and Gary Channon on 9 June 2022.
Dec 13
Dec 14
Dec 15
Dec 16
Dec 17
Dec 18
Dec 19
Dec 20
Dec 21
Dec 22
300
200
100
Value (£) (Rebased)
0
Dec 12
Dignity plc
FTSE 350 Index
FTSE Small Cap Index
114
Dignity plc Annual Report and Accounts 2022
Directors’ Remuneration Report continued

External directorships
Kartina Tahir Thomson does not currently have any external directorships. Graham Ferguson is a director of Iona Star Capital Limited, 
Bertnet Residential Limited and Bertnet Investments Limited. John Castagno is a director of Post Office Management Services Limited 
and Hub Investment Holdings Limited.
Membership of the Remuneration Committee
The Remuneration Committee currently comprises three independent Non-Executive Directors: Graham Ferguson, who is also Chair, 
Kartina Tahir Thomson and John Castagno. Graham has served on the Committee since 1 September 2021, John since 23 July 2021 
and Kartina since 7 February 2022.
The Remuneration Committee’s members have no personal financial interest in matters to be decided, no potential conflicts of 
interests arising from cross-directorships and no day-to-day involvement in running the business.
The Committee determines and agrees with the Board, within formal terms of reference, the framework and policy of Directors’ 
and senior management’s remuneration.
The Committee met four times during the year. At the start of the year its members determined the incentive payments for 2021 
and the application of the Remuneration Policy for 2022. During the year they considered the remuneration package for the new 
Chief Executive Officer and the leaving arrangements for Gary Channon and Andrew Judd.
The Committee receives advice from several sources, namely:
•	 The Chairman, Chief Executive Officer, Interim Chief Finance and People Director, who attend the Remuneration Committee 
by invitation, and the Company Secretary, who attends meetings as Secretary to the Committee. No individual takes part in 
discussions relating to their own remuneration and benefits.
•	 Korn Ferry, which was appointed by the Committee as its independent adviser on 3 August 2018, following a tendering process. 
Korn Ferry reports directly to the Committee Chair and is a signatory of the Code of Conduct for Remuneration Consultants (which 
can be found at www.remunerationconsultantsgroup.com). Korn Ferry also provides other consulting services to the Company on 
leadership development, but the team advising the Committee is entirely separate and the advice it gives is therefore considered 
to be independent. During 2022, Korn Ferry’s fees as adviser to the Committee were £28,024 + VAT (2021: £50,809+VAT). Fees were 
charged on a time spent basis.
Statement of shareholder voting at the AGM
At the AGM held on 9 June 2022, votes cast by proxy in respect of the Remuneration Policy were as follows:
Remuneration Report
(2022 AGM)
Remuneration Policy
(2022 AGM)
Total number 
of votes
Percentage of 
votes cast
Total number 
of votes
Percentage of 
votes cast
For
31,830,654
99.96
31,733,246
99.65
Against
13,443
0.04
110,770
0.35
Total votes cast
31,844,097
100
31,844,016
100
Abstentions
5,544
n/a
5,625
n/a
The Report on Directors’ Remuneration on pages 100 to 115 was approved by the Board on 30 March 2023.
On behalf of the Board
GRAHAM FERGUSON
CHAIR OF THE REMUNERATION COMMITTEE
30 MARCH 2023
Dignity plc Annual Report and Accounts 2022
115
Governance
Financial Statements
Other Information
Strategic Report

The Directors of Dignity plc present their 
report for the 52 week period ended 
30 December 2022. As permitted by 
Section 414C(11) of the Companies Act 
2006, some of the matters required as 
part of the Directors’ report have instead 
been included in the Strategic Report on 
pages 1 to 61, as the Board considers them 
to be of strategic importance.
Specifically, these are:
•	 Future business developments 
(explained throughout the 
Strategic Report);
•	 Total greenhouse gas emissions 
and carbon reporting (see pages 41 
and 42); and
•	 Information on stakeholder 
engagement and how the Directors 
have had regard for the Company’s 
stakeholders, and its effect, on 
pages 90 and 91.
The information that fulfils the 
requirements of a Corporate Governance 
Statement in accordance with rule 7.2 of 
the Disclosure and Transparency Rules 
can be found in the Directors’ Statement 
on Corporate Governance on pages 76 to 
91, which is incorporated by reference.
Directors and their interests
We set out below the Directors of the Company who were in office during the period, 
and up to the date of signing the financial statements, and changes to the Directors 
during the year and up to the date of this report.
Name
Role
Effective date of change
Dean Moore
Interim Chief Financial Officer
John Castagno
Independent Non-Executive 
Chairman
Graham Ferguson(1)
Senior Independent Director
Resignations
Andrew Judd
Executive Director of 
Funeral Operations
Resigned 1 April 2022
Gary Channon
Chief Executive Officer
Resigned 9 June 2022
Appointments
Kate Davidson(2)
Chief Executive Officer
Appointed 7 January 2022
Kartina Tahir Thomson
Independent Non-Executive 
Director
Appointed 7 February 2022
(1)	 Graham Ferguson was appointed Senior Independent Director on 9 June 2022.
(2)	 Kate Davidson was appointed to the Board as Chief Operating Officer on 7 January 2022. On 10 June 
2022 she was appointed to the role of Chief Executive Officer.
The interests of the Directors in the share capital of the Company are set out in the 
report on Directors’ remuneration on page 112.
In accordance with the Code, all Directors will retire at the AGM as Directors of the 
Company and, being eligible, offer themselves for election or re-election at the meeting 
on 8 June 2023.
Directors’ and Officers’ liability insurance and indemnities
During the period, the Company maintained liability insurance for its Directors and 
Officers to a value of £60 million. In addition, the Directors of the Company and each of 
the Company’s subsidiaries have the benefit of an indemnity provision in the Company’s 
Articles of Association. The provision, which is a qualifying third party indemnity 
provision as defined by Section 234 of the Companies Act 2006, was in force throughout 
the period and is currently in force.
Articles of Association
The rules governing the appointment and replacement of Board members and changes 
to the Articles of Association accord with the provisions of the Companies Act 2006.
Share capital, authorities and restrictions
The issued share capital of Dignity plc at 30 December 2022 consisted of 50,043,435 
Ordinary Shares of 12 48/143 pence each. All the Ordinary Shares carry the same rights 
and obligations. There is no other class, or type, of share in issue. During the period, 
12,427 Ordinary Shares of 12 48/143 pence each were issued to satisfy share incentives 
which became exercisable in the period.
The Company has one class of voting share capital, which is Ordinary Shares. All of the 
shares rank pari passu. There are no special control rights in relation to the Company’s 
shares. The Board has authority to purchase its own shares and is seeking renewal of 
that power at the forthcoming AGM, within the limits set out in the notice of that 
meeting. There are no restrictions on the transfer of the Company’s shares, with the 
exception that Directors are periodically restricted in dealing in the Company’s shares 
under the Group’s share dealing policy, which reflects the requirements of the UK 
Market Abuse Regulation. In certain specific circumstances, the Directors are permitted 
to decline to register a transfer in accordance with the Company’s Articles of 
Association. There are no other limitations on holdings of securities, and no 
requirements to obtain the approval of the Company, or other holders of shares in the 
Company, prior to the share transfer. The Company is not aware of any agreements 
between holders of shares that may result in restrictions on the transfer of shares or 
voting rights, or of agreements between holders that might restrict voting rights.
An agreement in respect of share dealing exists between the Company and Phoenix 
Asset Management Partners Limited.
116
Dignity plc Annual Report and Accounts 2022
Directors’ report

The Employee Benefit Trust (‘EBT’) holds shares in the Company in connection with 
Group share incentive plans. The Trust generally abstains from voting at shareholder 
general meetings in respect of shares held by them.
A special resolution passed at the last AGM on 9 June 2022 gives Dignity plc the 
authority to purchase up to 5,003,692 Ordinary Shares of 12 48/143 pence each 
at not less than nominal value and not more than five per cent above the average 
middle market quotation for the preceding five business days.
At the same meeting the Company was also given authority to allot Ordinary Shares up 
to an aggregate nominal value of £4,114,936, of which up to £308,620 may be for cash. 
These authorities will expire at the conclusion of the next AGM on 8 June 2023. It is the 
intention of the Directors to seek renewal of these authorities at that meeting. There are 
no restrictions at the period end on the transfer of securities.
Change of control provisions
The Company does not consider that there are any significant agreements to which the 
Company is a party that take effect, alter or terminate upon a change of control of the 
Company following a takeover bid, that are required to be disclosed pursuant to 
paragraph 13(2) (j) of Schedule 7 of the Large and Medium-sized Companies and Groups 
(Accounts and Reports) Regulations 2008 (as amended). The Company does not have 
agreements with any director or employee that would provide compensation for loss of 
office or employment resulting from a takeover, except that provisions of the Company’s 
share schemes and plans may cause some options and awards granted to employees 
under such schemes and plans to vest in such circumstances. The offer document in 
relation to the recommended cash offer for the Company by Yellow (SPC) Bidco Limited 
can be accessed at www.dignityplc.co.uk.
The Company has a £50 million loan facility agreement with Phoenix UK Fund Ltd 
(“Phoenix”) which is a related party. The agreement contains provisions which upon the 
occurrence of a change of control, the Company shall promptly notify Phoenix upon 
becoming aware of that event. On notice being given to the Company, Phoenix may cancel 
all commitments under the agreement concerned. However, a waiver has been agreed 
that will allow the Group to draw these funds even in the event of a change in control 
specific to the potential takeover.
Substantial shareholdings
The Group has been formally notified (in accordance with Chapter 5 of the Disclosure 
and Transparency Rules) of the following interests of three per cent or more in the 
issued share capital of the Company:
As at 28 March 2023
As at 30 December 2022
Holder
Number of 
Ordinary 
Shares
Percentage of 
issued share 
capital
Number of 
Ordinary 
Shares
Percentage of 
issued share 
capital
Phoenix Asset Management 
Partners Limited
14,718,468
29.42
14,718,468
29.42
John Stewart Jakes
9,767,479
19.36
9,767,479
19.36
Artemis Investment Management 
LLP
4,955,451
9.90
4,955,451
9.90
Indian Creek B.V.
2,568,194
5.13
2,508,194
5.01
Prudential plc group of companies
2,469,210
4.94
2,469,210
4.94
Pictet Asset Management Limited
2,394,069
4.79
2,394,069
4.79
Schroders plc
2,233,787
4.45
–
–
Standard Life Aberdeen plc
1,841,495
3.68
1,841,495
3.68
Granular Capital
–
–
2,542,374
5.08
It should be noted that these holdings may have changed since the Company was notified.
Dividends
The Group has not paid a dividend since June 2019 and the Directors do not expect 
to do so until the business has returned to a more sustainable financial footing. We 
continue to work on plans to improve our capital structure so that the pursuit of the 
best long-term value for shareholders is not compromised by the covenants attached 
to our bonds. We retain significant cash resources, continue to be cash generative and 
understand the importance of optimising 
TSR whilst maintaining a balance between 
different stakeholders. It is the Directors’ 
intention to pay a dividend as soon as we 
believe it is financially prudent to do so.
Results
The results for the period are set out in 
the consolidated income statement on 
page 128. The Group’s loss before tax 
amounted to £(328.6) million 
(2021: profit of £32.0 million).
Principal risks and uncertainties
Principal risks are considered on pages 47 
to 53.
An assessment of the Group’s exposure 
to financial risks and a description of 
how these risks are managed are 
included in note 2 to the consolidated 
financial statements.
Financial instruments
The Group’s financial risk management 
objectives, policies and exposure to 
risks in relation to financial instruments 
are disclosed in note 22 to the 
financial statements.
Employment engagement
During the period, the Group has 
maintained its obligations to communicate 
effectively and involve colleagues in the 
Company’s operation. Communication 
channels we use include a Team Forum, 
monthly town halls, an in-house magazine, 
team talks, regular bulletins both national 
and regional, and management briefings. 
We discuss this in more detail on pages 26 
and 27.
Details of how the Directors have 
considered the interests of the Company’s 
employees in principal decisions can be 
found in the Section 172(1) Statement on 
page 26, and on pages 90 and 91.
Employment policies
Our employment policies are designed 
to make sure that opportunities are equal 
for everyone, regardless of age, sexuality, 
race, ethnic or national origin, religion, 
nationality, gender, pregnancy, marital 
status or any other personal characteristic. 
The Group also gives special care and 
consideration to how we can offer 
rewarding employment, training and career 
development for people with disabilities. We 
treat colleagues with a disability in the same 
way we do all colleagues, while meeting 
their needs as far as we can. Similarly, we 
endeavour to help and accommodate any 
colleague should they become disabled 
while working with Dignity.
Dignity plc Annual Report and Accounts 2022
117
Governance
Financial Statements
Other Information
Strategic Report

We also focus on the relative pay and roles 
of men and women who work with us. This 
includes publishing gender pay data on our 
corporate website (www.dignityplc.co.uk) 
during 2022, in accordance with the 
Equality Act 2010 (Gender Pay Gap 
Information) Regulations 2017.
Employee share ownership
The Company offers a regular SAYE 
scheme to all employees. In November 
2022, the Company granted 510,910 
options under the SAYE scheme at a 
subscription price of £2.87 per share. 
The number of colleagues who held share 
options through the 2019 SAYE scheme for 
the period ended 30 December 2022 was 
318,811 (2021: 377,767). The number of 
colleagues who held share options 
through the 2022 SAYE scheme was 
510,910 (2021: nil).
Health and safety policy
The wellbeing and safety of our people is 
paramount, and the Group’s operations 
are designed to ensure, as far as 
reasonably practicable, the health, safety 
and welfare of all of our employees, and 
families and others who come to our 
premises. This is discussed in the 
Environmental, Social and Governance 
section of the Strategic Report on page 28.
Corporate social responsibility
We measure and monitor the impact of 
our operations on the environment and 
we take active steps to reduce it. This 
includes better practices, investing in new 
low-carbon technologies, and continually 
assessing our use of natural resources 
and materials. We discuss this in our ESG 
report on page 36 alongside other social 
and ethical considerations. Details of the 
Group’s greenhouse gas and carbon 
dioxide emissions are set out on pages 41 
and 42 of the Strategic Report.
Political donations
It is not the Group’s policy to make 
donations to political parties, and the 
Directors have no intention of changing 
that policy. Accordingly, we made no 
donations during the financial year.
Going concern
In order to assess the appropriateness 
of the application of the going concern 
principle in this Annual Report, the 
Directors have considered the principal 
risks and uncertainties and financial 
position of the Dignity Group.
The Group has carried out a detailed 
going concern analysis, with full details 
set out in note 1 to the consolidated 
financial statements.
Having considered the base case 
forecasts, and the range of downside 
stress test scenarios, the Directors have 
a reasonable expectation that the Group 
has adequate resources to continue in 
operational existence for a period through 
to 31 March 2024. The base case forecasts 
have been subjected to a number of 
sensitivities. The base case forecasts 
reflect an assessment of current and 
future market conditions and their impact 
on the future profitability of the Group.
The Directors have also considered events 
beyond the assessment period. The 
Directors formally considered this matter 
at the Board meeting held on 30 March 
2023. The Directors, whilst acknowledging 
there is material uncertainty, continue 
to adopt the going concern basis for 
preparing the 2022 Annual Report 
and Accounts.
The long-term Viability Statement is set 
out on pages 54 and 55.
Disclosures required under 
Listing Rule 9.8.4R
The information to be included under LR 
9.8.4R, where applicable, is set out below:
Information
Page reference
Publication of unaudited 
financial information
68
Directors’ emoluments waiver
109
Post balance sheet events
Recommended cash offer for Dignity plc
On 23 January 2023, the Board announced 
that it had reached agreement on the 
terms of a recommended cash offer for the 
Dignity business (the ‘Offer’). The Offer was 
made by a consortium comprising SPWOne 
V Limited, Castelnau Group Limited and 
Phoenix Asset Management Partners 
Limited. On 14 February 2023, the offer 
document, which contains, amongst other 
things, the full terms and conditions of 
the Offer and the procedures for its 
acceptance, was published and posted 
to Dignity shareholders.
In summary, under the Offer:
•	 Dignity shareholders will be entitled to 
receive 550 pence in cash for each 
Dignity share (the ‘Cash Offer’);
•	 As an alternative to (or in combination 
with) the Cash Offer, eligible Dignity 
shareholders may elect to receive for 
each Dignity share 5.50 unlisted 
non-voting D shares in the capital of 
Valderrama (the indirect parent 
company of the consortium’s Bidco) for 
each Dignity share (the ‘Unlisted Share 
Alternative’); and
•	 As an alternative to (or in combination 
with) the Cash Offer and in addition to 
or instead of the Unlisted Share 
Alternative, eligible Dignity 
shareholders may elect to receive 7 
1/3 listed voting Ordinary Shares in 
the capital of Castelnau for each 
Dignity share (the ‘Listed Share 
Alternative‘ and, together with the 
Unlisted Share Alternative, the 
‘Alternative Offers’).
Both the Unlisted Share Alternative and 
the Listed Share Alternative are subject 
to the “scale back” arrangements 
detailed in the offer document.
The Board was unanimous in 
recommending that Dignity shareholders 
accept the Cash Offer. At the time of 
preparing this report, the Offer remains 
conditional on, among other things, 
regulatory approval.
Executive share awards
The Company intends to grant a 
performance share award under the LTIP 
to Kate Davidson as soon as practicable 
following the publication of the Company’s 
preliminary 2022 financial results (subject 
to being no dealing restrictions at that 
time). This award was agreed previously 
but could not be made due to closed 
period dealing restrictions.
Standard and Poor global rating
In February 2023, Standard & Poor’s 
(‘S&P’) Global Ratings lowered its credit 
ratings on Dignity Finance plc’s class A 
notes to ‘BBB-(sf)’ from ‘A- (sf)’and class B 
notes to ‘CCC+ (sf)’ from ‘B+ (sf)’. At the 
same time, S&P removed its ratings on 
both classes from CreditWatch negative.
Fitch Ratings downgrade of Class A and 
Class B Notes
On 17 March 2023, Fitch Ratings 
downgraded Dignity Finance plc’s Class A 
notes to ‘BBB’ from ‘A-’ and class B notes 
to ‘B’ from ‘BB+’ and placed that company 
on Rating Watch Negative.
118
Dignity plc Annual Report and Accounts 2022
Directors’ report continued

Loan facility drawdown
The Directors approved two initial 
drawdowns on the £50.0 million facility 
offered by Phoenix UK Fund Limited, the 
first being £5.0 million on 2 March 2023, 
and the second being £10.0 million on 
30 March 2023. This loan agreement 
includes a change of control provision that 
could trigger a full repayment and 
cancellation of the facility, however, the 
Company has obtained a waiver for this 
change of control clause specific to this 
potential takeover.
See note 1 on page 134 for 
further information.
Independent auditor and disclosure 
of information to auditor
A resolution for the re-appointment of 
Ernst & Young LLP as auditor will be 
proposed at the forthcoming AGM.
In the case of each of the Directors, 
at the time when the report is approved, 
the following applies:
•	 So far as the Director is aware, there is 
no relevant audit information of which 
the Company’s auditor is unaware; and
•	 The Directors have taken appropriate 
steps to make themselves aware of 
any relevant audit information and to 
establish that the Company’s auditor 
is aware of that information.
Statement of Directors’ 
responsibilities
The Directors are responsible for 
preparing the Annual Report, the 
Report on Directors’ Remuneration and 
the financial statements in accordance 
with applicable law and regulations.
Company law requires the Directors 
to prepare financial statements for 
each financial year. Under that law the 
Directors have prepared the consolidated 
financial statements in accordance with 
UK adopted international accounting 
standards (‘IFRS’).
Under company law, the Directors must 
not approve the financial statements 
unless they are satisfied that they give a 
true and fair view of the state of affairs of 
the Group and the Company, and of the 
profit or loss of the Group for that period. 
In preparing these financial statements, 
the Directors are required to:
•	 Select suitable accounting policies 
and then apply them consistently;
•	 Make judgements and accounting 
estimates that are reasonable 
and prudent;
•	 Present information, including 
accounting policies, in a manner that 
provides relevant, reliable, comparable 
and understandable information;
•	 Provide additional disclosures 
when compliance with the specific 
requirements in IFRSs and in respect 
of the Parent Company financial 
statements, IFRS 101, is insufficient 
to enable users to understand the 
impact of particular transactions, 
other events and conditions on 
the Group and company financial 
position and financial performance;
•	 State, in respect of the consolidated 
financial statements, whether 
international accounting standards 
in conformity with the requirements 
of the Companies Act 2006 and UK 
adopted international accounting 
standards (‘IFRS’) have been followed, 
subject to any material departures 
disclosed and explained in the 
consolidated financial statements;
•	 State, in respect of the Parent 
Company financial statements, 
whether applicable UK Accounting 
Standards have been followed, subject 
to any material departures disclosed 
and explained in Parent Company 
financial statements respectively; and
•	 Prepare the financial statements on 
the going concern basis unless it is 
inappropriate to presume that the 
Company and/or the Group will 
continue in business.
The Directors are responsible for 
keeping adequate accounting records 
that are sufficient to show and explain 
the Company’s transactions and disclose 
with reasonable accuracy at any time 
the financial position of the Company 
and the Group and enable them to 
ensure that the financial statements and 
the Report on Directors’ Remuneration 
comply with the Companies Act 2006. 
They are also responsible for safeguarding 
the assets of the Company and the Group 
and hence for taking reasonable steps 
for the prevention and detection of fraud 
and other irregularities.
The Directors are responsible for the 
maintenance and integrity of the Group’s 
websites. Legislation in the United 
Kingdom governing the preparation and 
dissemination of financial statements may 
differ from legislation in other jurisdictions.
Responsibility statement of 
the Directors in respect of the 
Annual Report
Each of the Directors, whose names and 
functions are listed on page 82 of this 
Annual Report, confirm that, to the best of 
their knowledge and belief:
•	 The consolidated financial statements 
prepared in accordance with UK-
adopted international accounting 
standards (‘IFRS’) give a true and fair 
view of the assets, liabilities, financial 
position and profit of the Company 
and undertakings included in the 
consolidation as a whole;
•	 This Annual Report, including the 
Strategic Report, includes a fair review 
of the development and performance 
of the business and the position of the 
Company and undertakings included in 
the consolidation as a whole, together 
with a description of the principal risks 
and uncertainties that they face; and
•	
Having taken into account all matters 
considered by the Board and brought 
to the attention of the Board during 
the year, the Directors consider that 
the Annual Report, taken as a whole, 
is fair, balanced and understandable. 
The Directors believe that the disclosures 
set out in this Annual Report provide the 
information necessary for shareholders 
to assess the Company’s performance, 
business model and strategy.
This Directors’ report and Statement of 
Directors’ responsibilities was approved 
by the Board on 30 March 2023.
By order of the Board
TIM GEORGE
COMPANY SECRETARY
30 MARCH 2023
Registered Office: 4 King Edwards Court, 
King Edwards Square, Sutton Coldfield, 
B73 6AP
Registered in England and Wales, 
Registered number 04569346
Dignity plc Annual Report and Accounts 2022
119
Governance
Financial Statements
Other Information
Strategic Report

Opinion
In our opinion:
•	 Dignity plc’s group financial statements and parent company financial statements (the “financial statements”) give a true and fair 
view of the state of the group’s and of the parent company’s affairs as at 30 December 2022 and of the group’s loss for the 52-week 
period then ended;
•	 the group financial statements have been properly prepared in accordance with UK adopted international accounting standards;
•	 the parent company financial statements have been properly prepared in accordance with United Kingdom Generally Accepted 
Accounting Practice; and
•	 the financial statements have been prepared in accordance with the requirements of the Companies Act 2006.
We have audited the financial statements of Dignity plc (the ‘parent company’) and its subsidiaries (the ‘group’) for the year ended 
30 December 2022 which comprise:
Group
Parent company
•	
Consolidated balance sheet as at 30 December 2022
•	
Balance sheet as at 30 December 2022
•	
Consolidated income statement for the 52-week period then ended •	
Statement of changes in equity for the 52-week period then ended
•	
Consolidated statement of comprehensive income for the 52-week 
period then ended
•	
Consolidated statement of changes in equity for the 52-week period 
then ended
•	
Related notes C1 to C10 to the financial statements including a 
summary of significant accounting policies
•	
Consolidated statement of cash flows for the 52-week period then 
ended
•	
Related notes 1 to 33 to the financial statements, including 
a summary of significant accounting policies
The financial reporting framework that has been applied in the preparation of the group financial statements is applicable law and UK 
adopted international accounting standards. The financial reporting framework that has been applied in the preparation of the parent 
company financial statements is applicable law and United Kingdom Accounting Standards, including FRS 101 “Reduced Disclosure 
Framework” (United Kingdom Generally Accepted Accounting Practice).
Basis for opinion
We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our responsibilities 
under those standards are further described in the Auditor’s responsibilities for the audit of the financial statements section of our 
report. We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.
Independence
We are independent of the group and parent in accordance with the ethical requirements that are relevant to our audit of the financial 
statements in the UK, including the FRC’s Ethical Standard as applied to listed public interest entities, and we have fulfilled our other 
ethical responsibilities in accordance with these requirements.
The non-audit services prohibited by the FRC’s Ethical Standard were not provided to the group or the parent company and we remain 
independent of the group and the parent company in conducting the audit.
Material uncertainty related to going concern
We draw attention to note 1 in the financial statements, which indicates that a plausible downturn in the group’s financial performance 
could result in a breach of the debt service covenant ratio (‘DSCR’) on its securitised debt (being the Class A and Class B loan notes, 
together the ‘Loan Notes’), which if unremedied, would be considered an event of default under the Issuer/Borrower Loan Agreement 
(‘IBLA’) resulting in the Loan Notes becoming repayable on an accelerated basis and could be repayable immediately at the request of 
the noteholders. As stated in note 1, these events or conditions, along with the other matters as set forth in note 1, indicate that a 
material uncertainty exists that may cast significant doubt on the group and parent company’s ability to continue as a going concern. 
Our opinion is not modified in respect of this matter.
We draw attention to the viability statement in the Annual Report on page 54, which indicates that an assumption to the statement of 
viability is for the group to be able to achieve market share and profitability growth and to realise certain events to support its capital 
structure, either to deleverage the Loan Notes and in turn have the ability, subject to certain conditionality, to make equity cures to 
remediate any shortfall to the DSCR, and/or for the proposed takeover by YELLOW (SPC) BIDCO LIMITED (‘Bidco’) to succeed and for the 
group to be able draw on financial support from Bidco as needed. The Directors consider that the material uncertainty referred to in 
respect of going concern may cast significant doubt over the future viability of the group and parent company should the profitability 
growth to meet the DSCR not be achieved and events to sufficiently benefit the capital structure of the group not complete. Our 
opinion is not modified in respect of this matter.
In auditing the financial statements, we have concluded that the directors’ use of the going concern basis of accounting in the 
preparation of the financial statements is appropriate. Our evaluation of the directors’ assessment of the group and parent company’s 
ability to continue to adopt the going concern basis of accounting included the following procedures:
•	 Understanding and walking through management’s process for and controls related to assessing going concern including discussion 
with management to assess whether all key factors were taken into account.
•	 Read and considered the directors’ going concern assessment covering the period through to 31 March 2024, including their 
assessment of market risks and potential changes to consumer preferences, to understand the key assumptions upon which 
it was based.
120
Dignity plc Annual Report and Accounts 2022
Independent Auditor’s report to the members of Dignity plc

•	 Tested the model integrity on which the going concern assessment was based for clerical accuracy.
•	 Inspected the debt service cash requirement and earnings before interest, tax, depreciation and amortisation (‘EBITDA’) definition 
as per the IBLA to confirm the basis of the DSCR calculation, which is a minimum of 1.5x the annual debt service payments 
(c.£51 million), tested each quarter (March, June, September and December) on a last 12 months basis.
•	 Inspected the documentation in relation to the modification to the DSCR terms under the IBLA, approved by bondholders on 
11 March 2022, for the period to 31 March 2023, and confirmed this included the permissibility of Dignity plc to contribute liquidity 
into the Securitised Group in order to remediate any EBITDA shortfall below the contracted DSCR position and that any such liquidity 
contributed can be included in the last 12 months calculation in future quarters until it no longer is included in the lookback 
12 months period (last period of inclusion of an equity cure is for the 12 months to 31 December 2023, as supported by a legal 
opinion which we have reviewed). Further, we confirmed that management’s going concern assessment accurately reflected the 
impact of the modification of the DSCR terms. We understood the reasons for obtaining the waiver and the impact on the going 
concern assessment.
	–
Tested compliance with the EBITDA:DSCR covenant in the financial reporting period as follows:
	–
Recalculated the EBITDA for the Securitisation Group and assessed whether it has been correctly calculated in accordance 
with the definition of EBITDA provided in the IBLA;
	–
Agreed the DSCR to the underlying interest and principal repayment schedules that had been subjected to audit procedures; 
and
	–
Recalculated the EBITDA:DSCR ratio to confirm the group is compliant with this ratio during the period and at the period 
end date.
•	 Tested the forecast compliance with the EBITDA: DSCR covenant ratio as follows:
	–
Agreed the DSCR to the interest and principal repayment schedules;
	–
Obtained management’s forecast through 31 March 2024 which was prepared using the 2023 budget as a basis and the 2024 
plan, which was presented to and approved by the Board, having given due consideration to changes in financial performance in 
respect of expected number of deaths, market share and pricing;
	–
Tested the underlying assumptions and data upon which the budget and forecast were based to ensure their reasonableness, by;
	–
assessing the accuracy of management’s historical budgeting (pre COVID-19);
	–
comparing forecast deaths to independent information from the Office for National Statistics (‘ONS’);
	–
assessing cost saving initiatives against management plans, considering the achievability of both the timing and quantum;
	–
assessing current trading performance by inspecting the January and February 2023 period end management accounts and 
further financial information available for March 2023 in addition to making inquiries of management to identify any impacts 
to current trading, average incomes, funeral mix and debtor recoverability;
	–
Obtained the sensitivity analysis performed in the director’s going concern assessment. We checked the calculations for accuracy 
and evaluated the underlying assumptions related to average price, market share and death rate by comparison to the trend in 
actual deaths, funeral numbers performed and revenues achieved since the COVID-19 outbreak and, where relevant, statistics 
published by the ONS;
	–
Performed additional stress testing to model the impact of further severe, but plausible scenarios to assess their impact upon 
the EBITDA:DSCR covenant ratio;
	–
Performed a reverse stress test to evaluate the level of downturn in performance that would result in a breach of the 
EBITDA:DSCR covenant and evaluated the plausibility of this scenario; and
	–
For mitigations modelled we assessed whether management had the ability to affect these in the time period involved.
•	 Assessed the forecast liquidity of the group in order to meet its liabilities as they fall due including the debt service payments falling 
due over a period through to 31 March 2024 by:
	–
Confirming its current cash resources to bank statements;
	–
Assessing the reasonableness of the budgeted assumption on converting EBITDA to cash by comparing against the group’s 
historical conversion performance;
	–
Considering the availability of the IBLA and the loan facility from Phoenix UK Fund Ltd (‘PUKF’) through the going concern period 
and assessing the impact to the availability of these facilities of the proposed takeover should it occur, including inspecting the 
external legal advice on no change of control impact to the IBLA and inspecting the related waiver obtained in respect of the 
PUKF loan;
	–
Performed a reverse stress test to evaluate the level of downturn in performance that would result in liquidity being exhausted 
and evaluated whether the likelihood of such a scenario was remote; and
	–
For mitigations modelled we assessed whether management had the ability to affect these in the time period involved.
•	 Reviewed documentation in respect of the proposed takeover offer made on 14 February 2023 by YELLOW (SPC) BIDCO LIMITED (a 
newly formed company controlled by a consortium comprised of joint offerors SPWOne V Limited, Castelnau Group Limited and 
Phoenix Asset Management Partners Limited) and considered the implications on going concern.
•	 Inspected the external legal opinion that concluded that a change of control would not result in the group’s long-term debt falling 
due immediately under the IBLA.
•	 Inspected the external legal opinion that concluded that the existence of a material uncertainty as outlined in note 1 to the financial 
statements was not an event of default under the terms of the IBLA.
•	
	Inquired of management as to their knowledge of any other events or conditions beyond the period of their assessment that may cast 
significant doubt on the entity’s ability to continue as a going concern and compared their response to forecast market conditions by 
the ONS, the profile of payments and covenant requirements of the IBLA and other information that could impact the funeral and 
crematoria sectors, notably the regulation of pre-need sector by Financial Conduct Authority.
•	
Assessed the going concern disclosures in the financial statements to ensure they are in accordance with relevant standards.
The group is forecast to be profitable and generate positive cashflows in the going concern period. Under the stress case the DSCR 
covenant falls below 1.5x which would be a breach of the debt service covenant ratio. This gives rise to the material uncertainty 
described above.
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Other Information
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Going concern has also been determined to be a key audit matter.
In relation to the group and parent company’s reporting on how they have applied the UK Corporate Governance Code, we have 
nothing material to add or draw attention to in relation to:
•	 the directors’ statement in the financial statements about whether the directors considered it appropriate to adopt the going 
concern basis of accounting; and
•	 the directors’ identification in the financial statements of the material uncertainty related to the group and parent company’s ability 
to continue as a going concern over a period to 31 March 2024 from when the financial statements are authorised for issue.
Our responsibilities and the responsibilities of the directors with respect to going concern are described in the relevant sections of this 
report. However, because not all future events or conditions can be predicted, this statement is not a guarantee as to the group or 
parent company’s ability to continue as a going concern.
Overview of our audit approach
Audit scope
•	
We performed an audit on the consolidated financial statements of 
the group to the materiality and performance materiality described 
below. The audit of all the companies within the group is undertaken 
by one audit team.
Key audit matters
Group
•	
Revenue recognition – risk of management override.
•	
Impairment of funerals goodwill, trade names and related assets.
•	
Going Concern.
Company
•	
Impairment of parent company investments.
Materiality
•	
Overall Group materiality of £1.3m which represents 0.5% 
of underlying revenue.
An overview of the scope of the parent company and group audits
Tailoring the scope
Our assessment of audit risk, our evaluation of materiality and our allocation of performance materiality determine our audit scope for 
each company within the group. Taken together, this enables us to form an opinion on the consolidated financial statements. We take 
into account size, risk profile, the organisation of the group and effectiveness of group-wide controls, changes in the business 
environment, the potential impact of climate change and other factors such as recent Internal audit results when assessing the level of 
work to be performed for the group.
In assessing the risk of material misstatement to the group audit, we considered that all significant elements of the group’s finance and 
accounting function are situated and managed centrally in Sutton Coldfield, UK, and operate under one common internal control 
environment; and all operations of the group are also managed from this location together with the UK headquarters. All audit work 
performed for the purposes of the audit was undertaken by the group audit team.
Climate change
Stakeholders are increasingly interested in how climate change will impact Dignity plc. The group has determined that the most 
significant future impacts from climate change on their operations will be from:
•	 Increase in cost in relation to reducing the emission from greenhouse gases, including carbon dioxide (‘CO2’);
•	 Increase in cost with regards to upgrading crematoria to ensure they are most efficient and use the latest technology and meet the 
required emission standards; and
•	 Changing consumer preferences leading to greater demand for lower emission products.
These are explained on pages 34 to 42 in the required Task Force for Climate related Financial Disclosures and on page 53 in the 
principal risks and uncertainties. Climate commitments are explained on page 35. All of these disclosures form part of the “Other 
information,” rather than the audited financial statements. Our procedures on these unaudited disclosures therefore consisted solely 
of considering whether they are materially inconsistent with the financial statements or our knowledge obtained in the course of the 
audit or otherwise appear to be materially misstated, in line with our responsibilities on “Other information”.
In planning and performing our audit we assessed the potential impacts of climate change on the group’s business and any 
consequential material impact on its financial statements.
As explained in note 2, the group’s response to climate change risks is still in early stages of development, and where the degree of 
certainty of these changes means that they cannot be taken into account when determining asset and liability valuations under the 
requirements of UK adopted international accounting standards.
Our audit effort in considering the impact of climate change on the financial statements was focused on evaluating management’s 
assessment of the impact of climate risk, their climate commitments, the effects of material climate risks disclosed on pages 34 to 42 
and the significant judgements and estimates disclosed in note 2 and whether these have been appropriately reflected in asset values 
and associated disclosures where values are determined through modelling future cash flows, being goodwill and intangible assets 
impairment assessment (note 8). As part of this evaluation, we performed our own risk assessment, including enquiries of 
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management to understand how it assessed the impact of climate risks and the related opportunities, to determine the risks of 
material misstatement in the financial statements from climate change which needed to be considered in our audit.
We also challenged the Directors’ considerations of climate change risks in their assessment of going concern and viability and 
associated disclosures. We discussed with management and the Audit & Risk Committee that the estimated impacts of climate change 
will need to be frequently reassessed and the associated disclosures should continue to evolve as the group further develops its 
response to the impacts identified.
Based on our work we have not identified the impact of climate change on the financial statements to be a key audit matter or to 
impact a key audit matter.
Key audit matters
Key audit matters are those matters that, in our professional judgement, were of most significance in our audit of the financial 
statements of the current period and include the most significant assessed risks of material misstatement (whether or not due to 
fraud) that we identified. These matters included those which had the greatest effect on: the overall audit strategy, the allocation of 
resources in the audit; and directing the efforts of the engagement team. These matters were addressed in the context of our audit of 
the financial statements as a whole, and in our opinion thereon, and we do not provide a separate opinion on these matters. In 
addition to the matter described in the material uncertainties related to going concern section, we have determined the matters 
described below to be the key audit matters to be communicated in our report.
Risk
Our response to the risk
Key observations communicated to 
the Audit Committee
Revenue recognition – risk of 
management override (Revenue 2022: 
£323.1 million, 2021: £353.7 million)
Given investor focus on the group’s 
underlying revenue (2022: £270.5 million, 
2021: £312 million) we consider there to be a 
risk in relation to the manipulation by group 
management of the amount of revenue 
recorded. Management reward and 
incentive schemes based on achieving 
profit targets may also place pressure 
on management to manipulate 
revenue recognition.
Therefore, there is a risk that group 
management may override controls to 
intentionally misstate revenue transactions 
through inappropriate manual journal 
entries, including those arising from 
consolidation of the Trusts.
Refer to the Accounting policies, note 1 and 
note 3 of the Consolidated Financial 
Statements and the Audit Committee report 
(page 95).
•	
We understood the group’s revenue recognition policies and 
how they are applied, including the relevant controls. We 
performed walkthrough of each significant class of revenue 
transactions and assessed the design effectiveness of key 
controls;
•	
In respect of the funerals and crematoria segments, which 
together form 95% of the group’s underlying revenue. We 
used data analytical tools to correlate revenue transactions 
through to receivables and cash settlement. Where the 
postings did not follow our expectation, we investigated and 
understood the characteristics of these entries and tested a 
sample to assess their validity by agreeing the transactions 
back to source documentation;
•	
We reconciled the aggregate underlying revenue amounts 
extracted from the sales invoicing systems to revenue 
recorded in the general ledger and traced material 
reconciling items to supporting documentation;
•	
We tested journal entries posted to revenue accounts, 
applying parameters designed to identify entries that were 
not in accordance with our expectations. This included 
analysing and selecting journals for testing which appeared 
unusual in nature either due to size, preparer or being 
manually posted. To assess their validity, we verified the 
journals to originating documentation;
•	
We performed detailed testing over the manual 
adjustments to revenue made as a result of the 
consolidation of the Trusts and the IFRS 15 adjustment to 
recognise revenue in respect of pre-need disbursements 
and those services performed by non-Dignity funeral 
directors in the period, where the group is acting as 
principal in the arrangement. This testing compared the 
outputs of management’s deferred income liability model to 
the journals posted; and
•	
We performed analytical procedures to compare revenue 
recognised with expectations based on past experience, 
management’s forecasts and, where possible, external 
market data in respect of the numbers of deaths in the 
period, assessed any contrary information and obtained 
corroborative evidence to support divergences from 
our expectations.
We have not identified any 
evidence of management 
override through inappropriate 
journal entries in respect of the 
amount of revenue recorded in 
the period.
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Risk
Our response to the risk
Key observations communicated to 
the Audit Committee
Carrying value of goodwill, trade names 
and related assets (2022: £409.2 million, 
(2021: £609.8 million), net of a £196.3 
million (2021: £39.2 million) impairment 
of funeral segment goodwill, trade names 
and related assets
The group has significant balances of 
goodwill, other intangible assets, including 
trade names, property plant and equipment 
and right-of-use assets recognised on the 
balance sheet.
As outlined in the strategic report the group 
has faced a challenging year arising from 
continued changes in the funeral market 
and the implementation of new strategy 
and re-pricing in response to Competition 
and Market Authority (‘CMA’) transparency 
requirements which has lowered 
average incomes.
Despite having no material reduction in the 
number of funerals performed compared 
to prior year, the group has experienced an 
overall decline in underlying operating profit 
from £55.8 million in 2021 to £17.9 million 
in 2022.
Therefore, there is a risk that goodwill and 
the group’s cash generating units (‘CGUs’), 
in particular the funeral services segment 
and the related trade name CGUs, may 
not achieve the anticipated business 
performance to support their respective 
carrying values.
Judgement is required in forecasting 
the future cash flows of each CGU, 
determination of the long-term growth rates 
applied to these cash flows, together with 
the rate at which they are discounted.
Where assets in a CGU are not supported 
by value in use (‘VIU’), some judgement is 
required in evaluating the fair value less 
cost of disposal (‘FVLCD’) to assess the 
appropriate carrying value (being the higher 
of VIU and FVLCD).
Refer to the Accounting policies, note 1 
and note 8 of the Consolidated Financial 
Statements and the Audit Committee report 
(page 95).
•	
We understood the group’s process for preparing 
impairment review calculations and assessed the design 
effectiveness of key controls and how they are applied;
•	
We assessed whether management’s identification of cash 
generating units was in accordance with IAS 36 by 
comparing the identified CGUs to internal management 
reporting demonstrating how the cash flows are monitored;
•	
We examined management’s methodology together with 
their models for assessing the valuation of goodwill, other 
intangible assets, right of use assets and property, plant and 
equipment balances to understand the composition of 
management’s future cash flow forecasts and the process 
undertaken to prepare them. This included confirming the 
underlying cash flows were derived from the board 
approved budgets and assessing the appropriateness of the 
identified CGUs. We also re-performed the calculations in 
the model to test the mathematical integrity;
•	
We created our own impairment summary model to provide 
an independent assessment of the accuracy of 
management’s model;
•	
We tested the key inputs to management’s impairment 
model by:
	–
analysing the historical accuracy of budgets (pre 
COVID-19) to actual results to determine whether 
forecast cash flows are reliable based on past 
experience;
	–
checking the consistency of the forecast used in the CGU 
impairment models for 2022 and beyond to the scenario 
analysis prepared for use elsewhere in the group, e.g., 
the going concern review and understood reasons for 
differences;
	–
	assessing the discount rate used by obtaining the 
underlying data used in the calculation and 
benchmarking it against an EY range derived from 
comparable organisations and market data, involving EY 
valuation specialists to assist us with this assessment; 
and
	–
	challenging whether the forecast growth rates have been 
appropriately adjusted to reflect the group’s strategy 
and the changes experienced in the funeral market, 
together with comparing them to observable market 
data.
•	
Where the carrying value of assets was supported by its fair 
value less cost of disposal (i.e., where this was higher than 
the associated VIU), we have agreed a sample of these 
assets to independent third-party valuations, performed 
benchmarking to recent transactions as appropriate and 
evaluating the group’s own assessment of recoverability;
•	
We examined the sensitivities performed by management 
on the group’s forecasts by incorporating reasonably 
possible changes in key assumptions including EBITDA, 
growth rates and the discount rate and assessed the decline 
in headroom/change in impairment;
•	
Where CGUs were not impaired, we calculated the degree to 
which the key inputs and assumptions would need to 
fluctuate before an impairment was triggered and 
considered the likelihood of this occurring; and
•	
We audited the disclosures in note 8 against the 
requirements of IAS 36 Impairment of Assets.
We consider the group’s 
conclusions in respect of 
impairment of funeral segment 
goodwill, trade names and 
related assets are appropriate, 
and that the £196.3 million 
impairment of funeral segment 
is fairly stated.
Management correctly applied 
the IAS 36 criteria of considering 
the higher of VIU and FVLCD.
The impairment is sensitive to 
movements in key assumptions, 
notably in respect of the cash 
flows generated from operations 
and the discount rate applied to 
the cash flows.
The impairment disclosures are 
in accordance with IAS 36.
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Risk
Our response to the risk
Key observations communicated to 
the Audit Committee
Impairment of parent company 
investments (2022: £75.1 million, (2021: 
£153.2 million), net of a £78.3 million 
(2021: £11.8 million) impairment)
The parent company holds investments in 
subsidiaries with a significant carrying value.
As at 30 December 2022, the market 
capitalisation of Dignity plc was lower than 
the net assets of the company, this is an 
indicator of impairment.
As set out above, the Group’s performance 
continues to be impacted from changes in 
the funeral market driven by COVID-19 and 
the implementation of the new strategy.
Therefore, there is a risk that the 
subsidiaries may not achieve the anticipated 
business performance to support their 
respective carrying values.
Judgement is required in forecasting the 
future cash flows of the subsidiary 
investments and the Trusts, determination 
of the long-term growth rates applied to 
these cash flows, together with the rate at 
which they are discounted.
Refer to the Accounting policies, note C1 and 
note C3 of the parent company Financial 
Statements and the Audit Committee report 
(page 95).
•	
Management tested the parent company investment in 
subsidiaries for potential impairment using a model which 
adjusts the value in use established as part of the goodwill, 
other intangible assets and property, plant and equipment 
impairment assessment (see audit response above) for net 
debt, pensions and cashflows and assets associated with 
the Trusts (including those relating to rescue and unfunded 
plans);
•	
We tested the mathematical integrity of the calculation 
performed and assessed the adjustments made by 
management noted above, validating both the nature and 
quantum of the adjustments made;
•	
We examined management’s methodology and model for 
assessing the valuation of investments to understand the 
composition of management’s future cash flow forecasts 
and the process undertaken to prepare them. In addition to 
the steps noted above in respect of the value in use 
established for goodwill, other intangible assets and 
property, plant and equipment impairment assessment 
purposes, we vouched each of the adjustments made, 
primarily driven by pre-need Trusts consolidation, to 
amounts recorded elsewhere in the financial statements or 
underlying accounting records which were subject to our 
audit procedures;
•	
We examined the sensitivities performed by the 
management on the group’s forecasts by incorporating 
reasonable possible changes in key assumptions including 
EBITDA growth rates and the discount rate, as mentioned 
above and assessed the change in impairment; and
•	
We audited the related disclosures with reference to the 
requirements of IAS 36.
We consider the £78.3 million 
impairment of investment in 
subsidiaries is fairly stated.
The impairment disclosures are 
in accordance with IAS 36.
In the prior year, our auditor’s report included a key audit matter in relation to valuation of pre-need Trust level 3 assets. In the current 
year, we updated our identified risk assessment for this and removed it from key audit matters. This downgrade in risk is driven by the 
fact that, we now have an established history of auditing level 3 (illiquid) assets for past three years by performing a suite of 
procedures, which involves review of ISAE 3420 SOC-1 Type II report, directly obtaining independent confirmation from custodians and 
fund managers, independently calculating expectation of price at year end using appropriately available benchmarks and have not 
identified any material misstatement in those.
Our application of materiality
We apply the concept of materiality in planning and performing the audit, in evaluating the effect of identified misstatements on the 
audit and in forming our audit opinion.
Materiality
The magnitude of an omission or misstatement that, individually or in the aggregate, could reasonably be expected to influence the economic 
decisions of the users of the financial statements. Materiality provides a basis for determining the nature and extent of our audit procedures. 
We determined materiality for the group to be £1.3 million (2021: £1.0 million), which is 0.5% of underlying revenue (2021: 4.6% of IFRS profit 
before tax, adding back net non-underlying costs (excluding the add back for amortisation of acquisition related intangibles and marketing 
costs for low priced funeral trials). We believe that underlying revenue provides us with the most appropriate measure of the financial 
performance of the group on which to base the audit materiality. We have changed our basis of materiality to underlying revenue from adjusted 
IFRS profit before tax (adding back net non-underlying costs (excluding the add back for amortisation of acquisition related intangibles and 
marketing costs for low priced funeral trials)) in current year, considering the fall in profitability for 52-week period ended 30 December 2022.
We determined materiality for the parent company to be £3.8 million (2021: £4.8 million), which is 1% (2021: 1%) of equity. Equity is the 
most appropriate measure given the parent company is an investment holding company with no revenue. The materiality determined 
for the standalone parent company financial statements exceeds the group materiality as it is determined on a different basis given the 
nature of the operations. For the purposes of the audit of the group financial statements, our procedures, including those on balances 
in the parent company, are undertaken with reference to the group materiality and performance materiality set out in this report.
Performance materiality
The application of materiality at the individual account or balance level. It is set at an amount to reduce to an appropriately low level the 
probability that the aggregate of uncorrected and undetected misstatements exceeds materiality.
On the basis of our risk assessments, together with our assessment of the group’s overall control environment, our judgement was that 
performance materiality was 50% (2021: 50%) of our planning materiality, namely £0.6m (2021: £0.5m).
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Other Information
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Reporting threshold
An amount below which identified misstatements are considered as being clearly trivial.
We agreed with the Audit Committee that we would report to them all uncorrected audit differences in excess of £0.1m (2021: £0.1m), which is set 
at 5% of planning materiality, as well as differences below that threshold that, in our view, warranted reporting on qualitative grounds.
We evaluate any uncorrected misstatements against both the quantitative measures of materiality discussed above and in light of other relevant 
qualitative considerations in forming our opinion.
Other information
The other information comprises the information included in the annual report on pages 1 to 119 and 190 to 200, including the 
Overview set out on pages 1 to 7, the Strategic Report set out on pages 8 to 74, Governance set out pages 75 to 119 and Other 
Information set out on pages 190 to 200, other than the financial statements and our auditor’s report thereon. The directors are 
responsible for the other information contained within the annual report.
Our opinion on the financial statements does not cover the other information and, except to the extent otherwise explicitly stated in 
this report, we do not express any form of assurance conclusion thereon.
Our responsibility is to read the other information and, in doing so, consider whether the other information is materially inconsistent 
with the financial statements or our knowledge obtained in the course of the audit or otherwise appears to be materially misstated. If 
we identify such material inconsistencies or apparent material misstatements, we are required to determine whether this gives rise to a 
material misstatement in the financial statements themselves. If, based on the work we have performed, we conclude that there is a 
material misstatement of the other information, we are required to report that fact.
We have nothing to report in this regard.
Opinions on other matters prescribed by the Companies Act 2006
In our opinion, the part of the directors’ remuneration report to be audited has been properly prepared in accordance with the 
Companies Act 2006.
In our opinion, based on the work undertaken in the course of the audit:
•	 the information given in the strategic report and the directors’ report for the financial year for which the financial statements are 
prepared is consistent with the financial statements; and
•	 the strategic report and the directors’ report have been prepared in accordance with applicable legal requirements.
Matters on which we are required to report by exception
In the light of the knowledge and understanding of the group and the parent company and its environment obtained in the course of 
the audit, we have not identified material misstatements in the strategic report or the directors’ report.
We have nothing to report in respect of the following matters in relation to which the Companies Act 2006 requires us to report to you 
if, in our opinion:
•	 adequate accounting records have not been kept by the parent company, or returns adequate for our audit have not been received 
from branches not visited by us; or
•	 the parent company financial statements and the part of the Directors’ Remuneration Report to be audited are not in agreement 
with the accounting records and returns; or
•	 certain disclosures of directors’ remuneration specified by law are not made; or
•	 we have not received all the information and explanations we require for our audit.
Corporate Governance Statement
We have reviewed the directors’ statement in relation to going concern, longer-term viability and that part of the Corporate Governance 
Statement relating to the group and company’s compliance with the provisions of the UK Corporate Governance Code specified for our 
review by the Listing Rules.
Aside from the impact of the matters disclosed in the material uncertainties related to going concern section, based on the work 
undertaken as part of our audit, we have concluded that each of the following elements of the Corporate Governance Statement is 
materially consistent with the financial statements or our knowledge obtained during the audit:
•	 Directors’ statement with regards to the appropriateness of adopting the going concern basis of accounting and any material 
uncertainties identified set out on page 118;
•	 Directors’ explanation as to its assessment of the company’s prospects, the period this assessment covers and why the period is 
appropriate set out on page 118;
•	 Director’s statement on whether it has a reasonable expectation that the group will be able to continue in operation and meets its 
liabilities set out on page 118;
•	 Directors’ statement on fair, balanced and understandable set out on page 96;
•	 Board’s confirmation that it has carried out a robust assessment of the emerging and principal risks set out on page 47;
•	 The section of the annual report that describes the review of effectiveness of risk management and internal control systems set out 
on page 47; and
•	 The section describing the work of the audit committee set out on pages 94 to 97.
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Responsibilities of directors
As explained more fully in the directors’ responsibilities statement set out on page 119, the directors are responsible for the preparation of 
the financial statements and for being satisfied that they give a true and fair view, and for such internal control as the directors determine is 
necessary to enable the preparation of financial statements that are free from material misstatement, whether due to fraud or error.
In preparing the financial statements, the directors are responsible for assessing the group and parent company’s ability to continue as a 
going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless the 
directors either intend to liquidate the group or the parent company or to cease operations, or have no realistic alternative but to do so.
Auditor’s responsibilities for the audit of the financial statements
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material 
misstatement, whether due to fraud or error, and to issue an auditor’s report that includes our opinion. Reasonable assurance is a high 
level of assurance, but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material 
misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, 
they could reasonably be expected to influence the economic decisions of users taken on the basis of these financial statements.
Explanation as to what extent the audit was considered capable of detecting irregularities, including fraud
Irregularities, including fraud, are instances of non-compliance with laws and regulations. We design procedures in line with our 
responsibilities, outlined above, to detect irregularities, including fraud. The risk of not detecting a material misstatement due to fraud 
is higher than the risk of not detecting one resulting from error, as fraud may involve deliberate concealment by, for example, forgery or 
intentional misrepresentations, or through collusion. The extent to which our procedures are capable of detecting irregularities, 
including fraud is detailed below.
However, the primary responsibility for the prevention and detection of fraud rests with both those charged with governance of the 
company and management:
•	 We obtained an understanding of the legal and regulatory frameworks that are applicable to the group and determined that the 
most significant frameworks which are directly relevant to specific assertions in the financial statements are those that relate to the 
reporting framework (UK adopted International Accounting Standards, FRS 101, the Companies Act 2006 and UK Corporate 
Governance Code 2018) and the relevant tax compliance regulations in the UK. In addition, we concluded that there are certain 
significant laws and regulations which may have an effect on the determination of the amounts and disclosures in the financial 
statements being the Disclosure Guidance and Transparency Rules, the Listing Rules of the Financial Conduct Authority (‘FCA’), the 
new industry regulation over pre-need funeral plans by the FCA and those laws and regulations relating to occupational health and 
safety and data protection.
•	 We understood how the group is complying with those frameworks by making enquiries of management, internal audit and those 
responsible for legal and compliance procedures. We corroborated our enquiries through our review of board minutes, papers 
provided to the Audit Committee and any correspondence received from regulatory bodies.
•	 We assessed the susceptibility of the group’s financial statements to material misstatement, including how fraud might occur by 
meeting with management to understand where it considered there was susceptibility to fraud. We also considered performance 
targets and their influence on efforts made by management to manage earnings or influence the perceptions of analysts. We 
considered the programmes and controls that the group has established to address risks identified, or that otherwise prevent, deter 
and detect fraud; and how senior management monitors those programmes and controls. Where the risk was considered to be 
higher, we performed audit procedures to address each identified fraud risk. These procedures included testing manual journals 
and were designed to provide reasonable assurance that the financial statements were free from material misstatements arising 
from fraud.
•	 Based on this understanding we designed our audit procedures to identify non-compliance with such laws and regulations. Our 
procedures involved: journal entry testing, with a focus on manual journals and journals indicating large or unusual transactions 
based on our understanding of the business; enquiries of group management, internal audit; and focused testing, as referred to in 
the key audit matters section above.
•	 The group also operates in pre-need funeral sector, which is regulated by the FCA. As such the Senior Statutory Auditor reviewed the 
experience and expertise of the engagement team to ensure that the team had the appropriate competence and capabilities.
A further description of our responsibilities for the audit of the financial statements is located on the Financial Reporting Council’s 
website at https://www.frc.org.uk/auditorsresponsibilities. This description forms part of our auditor’s report.
Other matters we are required to address
•	 Following the recommendation from the audit committee we were appointed by the company on 9 June 2022 to audit the financial 
statements for the 52-week period ending 30 December 2022 and subsequent financial periods.
•	 The period of total uninterrupted engagement including previous renewals and reappointments is nine years, covering the years 
ending 26 December 2014 to 30 December 2022.
•	 The audit opinion is consistent with the additional report to the audit committee.
Use of our report
This report is made solely to the company’s members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 2006. Our 
audit work has been undertaken so that we might state to the company’s members those matters we are required to state to them in an 
auditor’s report and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone 
other than the company and the company’s members as a body, for our audit work, for this report, or for the opinions we have formed.
ADRIAN ROBERTS (SENIOR STATUTORY AUDITOR)
FOR AND ON BEHALF OF ERNST & YOUNG LLP, STATUTORY AUDITOR
BIRMINGHAM
30 MARCH 2023
Dignity plc Annual Report and Accounts 2022
127
Governance
Financial Statements
Other Information
Strategic Report

Note
52 week 
period ended 
30 December 
2022
£m
53 week 
period ended 
31 December 
2021
restated
£m
Revenue
3
323.1
353.7
Cost of sales
(196.3)
(174.1)
Gross profit
126.8
179.6
Administrative expenses
(324.5)
(156.4)
Trade receivables impairment
(3.4)
(3.7)
Operating (loss)/profit
3
(201.1)
19.5
Finance costs
4
(28.0)
(29.0)
Deferred revenue significant financing
4
(50.9)
(51.6)
Remeasurement of financial assets held by the Trusts and related income
4
(48.6)
93.1
(Loss)/profit before tax
5
(328.6)
32.0
Taxation
6
53.4
(19.9)
(Loss)/profit for the period attributable to equity shareholders
3
(275.2)
12.1
(Loss)/profit per share for (loss)/profit attributable to equity shareholders
– Basic (pence)
7
(550.4)p
24.2p
– Diluted (pence)
7
(550.4)p
24.2p
Prior year comparatives have been restated for the 53 week period ended 31 December 2021 due to a presentation change in relation 
to trade receivables impairment and a reclassification of foreign exchange movements. See note 1 for further details.
The alternative performance measures included within the Annual Report present information on a comparable basis with that 
presented in prior periods.
Consolidated statement of comprehensive income 
for the 52 week period ended 30 December 2022
Note
52 week 
period ended 
30 December 
2022
£m
53 week period 
ended 
31 December 
2021
£m
(Loss)/profit for the period
(275.2)
12.1
Items that will not be reclassified to profit or loss
Remeasurement gain on retirement benefit obligations
28
5.2
15.6
Tax charge on remeasurement on retirement benefit obligations
6
(1.4)
(3.9)
Tax charge on pension contributions
6
(0.1)
(0.2)
Restatement of deferred tax for the change in UK tax rate
6
–
1.9
Other comprehensive income
3.7
13.4
Total comprehensive (loss)/income for the period
(271.5)
25.5
Attributable to:
Equity shareholders of the parent
(271.5)
25.5
128
Dignity plc Annual Report and Accounts 2022
Consolidated income statement 
for the 52 week period ended 30 December 2022

Note
52 week 
period ended 
30 December 
2022
£m
53 week 
period ended 
31 December 
2021
£m
Assets
Non-current assets
Goodwill
8
55.8
167.9
Intangible assets
8
53.4
110.7
Property, plant and equipment
9
231.6
242.1
Right-of-use asset
10
68.4
89.1
Deferred insurance commissions
12
8.0
8.4
Financial assets held by the Trusts
13
957.3
1,043.1
Deferred commissions
19
93.7
100.9
Deferred tax asset
21
56.8
5.5
1,525.0
1,767.7
Current assets
Inventories
14
7.9
8.6
Trade and other receivables
15
30.0
30.0
Current tax receivables
5.3
2.4
Deferred commissions
19
7.0
7.6
Cash and cash equivalents – Trading Group
7.7
55.9
Cash and cash equivalents – held by the Trusts
9.4
19.8
Cash and cash equivalents
16
17.1
75.7
67.3
124.3
Total assets
1,592.3
1,892.0
Liabilities
Current liabilities
Financial liabilities
17
12.2
11.5
Trade and other payables
18
60.9
59.5
Lease liabilities
17
7.0
7.1
Contract liabilities
19
98.8
99.6
Provisions for liabilities
20
3.4
2.1
182.3
179.8
Non-current liabilities
Financial liabilities
17
506.9
518.3
Other non-current liabilities
18
1.8
2.2
Lease liabilities
17
73.3
75.8
Contract liabilities
19
1,217.6
1,237.9
Provisions for liabilities
20
21.8
9.4
Retirement benefit obligation
28
10.8
19.7
1,832.2
1,863.3
Total liabilities
2,014.5
2,043.1
Dignity plc Annual Report and Accounts 2022
129
Governance
Financial Statements
Other Information
Strategic Report
Consolidated balance sheet 
as at 30 December 2022

Note
52 week 
period ended 
30 December 
2022
£m
53 week 
period ended 
31 December 
2021
£m
Shareholders’ deficit
Ordinary share capital
23
6.2
6.2
Share premium account
13.0
12.9
Capital redemption reserve
141.7
141.7
Other reserves
(2.0)
(2.3)
Retained earnings
(581.1)
(309.6)
Total deficit
(422.2)
(151.1)
Total deficit and liabilities
1,592.3
1,892.0
The alternative performance measures included within the Annual Report present information on a comparable basis with that 
presented in prior periods.
The financial statements on pages 128 to 181 were approved by the Board of Directors on 30 March 2023 and were signed on its 
behalf by:
K A DAVIDSON	
	
	
D R MOORE
CHIEF EXECUTIVE OFFICER	
	
INTERIM CHIEF FINANCIAL OFFICER
130
Dignity plc Annual Report and Accounts 2022
Consolidated balance sheet continued 
as at 30 December 2022

Ordinary
share
capital
£m
Share
premium
account
£m
Capital
redemption
reserve
	
£m
Other
reserves
£m
Retained
earnings
£m
Total
equity
£m
Shareholders’ equity as at 25 December 2020
6.2
12.7
141.7
(3.0)
(335.1)
(177.5)
Profit for the 53 weeks ended 31 December 2021
–
–
–
–
12.1
12.1
Remeasurement gain on retirement benefit obligations
–
–
–
–
15.6
15.6
Tax on retirement benefit obligations
–
–
–
–
(3.9)
(3.9)
Tax on pension contributions
–
–
–
–
(0.2)
(0.2)
Restatement of deferred tax for the change 
in UK Tax rate
–
–
–
–
1.9
1.9
Other comprehensive income
–
–
–
–
13.4
13.4
Total comprehensive income
–
–
–
–
25.5
25.5
Effects of employee share options
–
–
–
0.8
–
0.8
Proceeds from share issue(1)
–
0.2
–
–
–
0.2
Gift to Employee Benefit Trust
–
–
–
(0.1)
–
(0.1)
Shareholders’ equity as at 31 December 2021
6.2
12.9
141.7
(2.3)
(309.6)
(151.1)
Loss for the 52 weeks ended 30 December 2022
–
–
–
–
(275.2)
(275.2)
Remeasurement gain on retirement benefit obligations
–
–
–
–
5.2
5.2
Tax on retirement benefit obligations
–
–
–
–
(1.4)
(1.4)
Tax on pension contributions
–
–
–
–
(0.1)
(0.1)
Other comprehensive income
–
–
–
–
3.7
3.7
Total comprehensive loss
–
–
–
–
(271.5)
(271.5)
Effects of employee share options
–
–
–
0.5
–
0.5
Tax on employee share options
–
–
–
(0.1)
–
(0.1)
Proceeds from share issue(2)
–
0.1
–
–
–
0.1
Gift to Employee Benefit Trust
–
–
–
(0.1)
–
(0.1)
Shareholders’ equity as at 30 December 2022
6.2
13.0
141.7
(2.0)
(581.1)
(422.2)
(1)	 Relating to issue of 5,963 shares under 2016 deferred annual bonus (‘DAB’) scheme and 4,562 shares under 2019 SAYE scheme.
(2)	 Relating to issue of 3,954 shares under 2019 DAB scheme and 8,473 shares under 2019 SAYE scheme.
The above amounts relate to transactions with owners of the Company except for the items reported within total 
comprehensive income.
Capital redemption reserve
The capital redemption reserve represents £80,002,465 B Shares that were issued on 2 August 2006 and redeemed for cash on the 
same day, £19,274,610 B Shares that were issued on 10 October 2010 and redeemed for cash on 11 October 2010, £22,263,112 B 
Shares that were issued on 12 August 2013 and redeemed for cash on 20 August 2013 and £20,154,070 B Shares that were issued 
and redeemed for cash in November 2014.
Other reserves
Other reserves include movements relating to the Group’s SAYE and LTIP schemes and associated deferred tax, together with a 
£12.3 million merger reserve.
Dignity plc Annual Report and Accounts 2022
131
Governance
Financial Statements
Other Information
Strategic Report
Consolidated statement of changes in equity 
for the 52 week period ended 30 December 2022

Note
52 week 
period ended 
30 December 
2022
£m
53 week 
period ended
31 December
2021
 £m
Cash flows from operating activities
Cash (used in)/generated from operations
26
(17.7)
68.3
Finance costs paid
(27.8)
(40.2)
Transfer from restricted bank accounts for finance costs
–
12.0
Payments to restricted bank accounts for finance costs
16
–
–
Total payments in respect of finance costs
(27.8)
(28.2)
Tax paid
(2.3)
(17.7)
Net cash (used in)/generated from operating activities
(47.8)
22.4
Cash flows from investing activities
Acquisition of subsidiaries and businesses (net of cash acquired)
(0.2)
(0.2)
Proceeds from sale of property, plant and equipment
0.3
1.2
Purchase of property, plant and equipment and intangible assets(1)
(29.7)
(21.0)
Purchase of financial assets (by the Trusts)
13
(177.1)
(948.7)
Disposals of financial assets (by the Trusts)
13
214.1
960.9
Realised return on financial assets
–
2.1
Net cash generated/(used) in investing activities
7.4
(5.7)
Cash flows from financing activities
Payments due under Secured Notes
(10.5)
(15.1)
Payment in relation to amendment of Secured Loan Notes agreement
(0.5)
–
Transfer from restricted bank accounts for repayment of borrowings
–
4.9
Payments to restricted bank accounts for repayment of borrowings
16
–
–
Total payments in respect of borrowings
(11.0)
(10.2)
Principal elements of lease payments
(7.2)
(9.1)
Net cash used in financing activities
(18.2)
(19.3)
Net decrease in cash and cash equivalents
(58.6)
(2.6)
Cash and cash equivalents at the beginning of the period
75.7
78.3
Cash and cash equivalents at the end of the period
16
17.1
75.7
Restricted cash – amounts set aside for debt service payments
16
–
–
Cash and cash equivalents at the end of the period as reported in the 
consolidated balance sheet
16
17.1
75.7
(1)	 See Financial review on page 66 for further details.
132
Dignity plc Annual Report and Accounts 2022
Consolidated statement of cash flows 
for the 52 week period ended 30 December 2022

1 Accounting policies
The principal accounting policies adopted in the preparation of these financial statements are set out below. These policies have been 
consistently applied to all periods presented, unless otherwise stated.
Basis of preparation
These financial statements have been prepared in accordance with the requirements of the Companies Act 2006 and UK-adopted 
international accounting standards (‘IFRS’).
In the current period, the Group’s consolidated financial statements have been prepared for the 52 week period ended 30 December 
2022. For the comparative period, the Group’s consolidated financial statements have been prepared for the 53 week period ended 
31 December 2021.
The Group’s consolidated financial statements are prepared on a going concern basis and have been prepared under the historical 
cost convention.
Preparation of financial statements
The preparation of financial statements in conformity with IFRS requires management to make estimates and assumptions that affect 
the reported amounts of assets and liabilities. This will also affect the disclosure of contingent assets and liabilities at the date of the 
financial statements and the reported amounts of revenue and expenses during the reported period. Actual results may differ from 
those estimates.
Terminology
Trusts refers to the National Funeral Trust, the Trust for Age UK Funeral Plans and the UK Funerals (2022) Trust and are considered for 
accounting purposes to be controlled and therefore included in the consolidated financial statements of Dignity plc.
Small Trusts refers to pre-arranged funeral plans from which the Group receives funeral cover in the event that they deliver a funeral 
service. Dignity is unable to influence variable returns, such that the Group is not considered to control these trusts and therefore 
these trusts are not consolidated.
Trading Group refers to Dignity plc and its subsidiaries excluding the Trusts. Trading Group therefore represents what would have 
been described as the ‘Dignity plc Group’ or ‘Group’ in previous Annual Reports.
Group or Dignity plc Group refers to Dignity plc, including its subsidiaries and the Trusts.
Securitisation Group or Securitised Group refers to Dignity (2002) Limited, including its subsidiaries, but excluding the Trusts. 
It represents those entities over which security has been granted in respect of the Secured Notes.
Basis of consolidation
The financial statements are presented in the form of Group financial statements. The Group financial statements consolidate the 
accounts of the Company and the entities controlled by the Company (including all of its subsidiary entities) after eliminating internal 
transactions. Control is achieved when the Group is exposed, or has rights, to variable returns from its involvement with the investee 
and has the ability to affect those returns through its power over the investee.
Results of subsidiary undertakings acquired during a period are included from the effective date of control using the acquisition 
method of accounting. The identifiable net assets, both tangible and intangible, of newly acquired subsidiary undertakings are 
incorporated into the financial statements on the basis of the fair value to the Group as at the effective date of control.
Prior year restatements
Classification of hedging/foreign exchange difference arising on financial assets held by the Trusts
Within the consolidated income statement administrative expenses have been restated for the 53 week period ended 31 December 
2021 to remove £1.7 million of hedging/foreign exchange losses arising on financial assets held by the Trusts, which has now been 
more appropriately included within remeasurement of financial assets held by the Trusts and related income. This has led to an 
increase in operating profit of £1.7 million but no impact on statutory profit after taxation or earnings per share for the prior period.
Disclosure and valuation of trade receivables impairment
The amount charged to the consolidated income statement for impairment of trade receivables during the period to 31 December 
2021 was £3.7 million which was presented within administrative expenses (as explained in note 5 to the 2021 Annual Report and 
Accounts). Following the Financial Reporting Council’s (‘FRC’) review of the Group’s 2021 Annual Report and Accounts, specifically 
with regard to whether the charge for impairment should be separately presented in the consolidated income statement, the Group 
re-examined the materiality of the charge on the results for the period. As a result, the Group concluded that it was appropriate to 
present the impairment expense separately on the face of the consolidated income statement as required by IAS 1, ‘Presentation of 
Financial Statements’, paragraph 82(ba).
Dignity plc Annual Report and Accounts 2022
133
Governance
Financial Statements
Other Information
Strategic Report
Notes to the financial statements 
for the 52 week period ended 30 December 2022

1 Accounting policies (continued)
Consequently, the impairment expense for the 53 week period ended 31 December 2021 has been separately presented in the 
consolidated income statement resulting in a reduction of administrative expenses for the same amount. There is no impact 
on the Group’s operating profit, statutory profit after taxation or earnings per share for the prior period.
The above prior period restatements have overall resulted in administrative expenses for the 53 week period ended 31 December 
2021 reducing by £5.4 million from £161.8 million to £156.4 million, operating profit for the 53 week period ended 31 December 2021 
increasing by £1.7 million from £17.8 million to £19.5 million and remeasurement of financial assets by the Trusts and related income 
reducing by £1.7 million from £94.8 million to £93.1 million. This restatement for the 53 week period ended 31 December 2021 has 
been reflected in the segmental analysis presented in note 3 within funeral services ‘other adjustments’, which has increased by 
£1.7 million from £10.2 million to £11.9 million. Accordingly, funeral services statutory operating profit has increased by £1.7 million 
from £13.0 million to £14.7 million.
There is no overall impact on statutory profit before taxation, taxation or statutory profit after taxation for the 53 week period 
ended 31 December 2021. There is no overall impact on statutory earnings per share in either period.
The above adjustments have had no impact on opening reserves for the 53 week period ended 31 December 2021. Accordingly, 
no third balance sheet as at 26 December 2020 was required to be presented.
Going concern
The financial performance of the Group and the Securitisation Group has been forecast for a period through 31 March 2024 (the 
‘going concern period’) and those forecasts (‘base case’) have been subjected to a number of sensitivities. The base case forecasts 
reflect an assessment of current and future market conditions and their impact on the future profitability and liquidity of the Group 
and the Securitised Group.
The key factors which impact the Group’s financial performance are death rate, market share, funeral mix (Attended Funeral vs 
Unattended Funeral), average revenue per funeral and inflation.
As discussed in the 2022 interim results, the performance against the planned strategy in H1 2022 was behind that originally 
anticipated as it was taking longer to restructure funeral operations and the Group had challenges with staff shortages; and as such 
forecasts were adjusted to allow for a slower growth in market share whilst the new strategy is fully embedded and vacancies for key 
roles are filled. These challenges have continued to impact H2 2022 and as a result have resulted in lower covenant headroom than 
previously forecast for the going concern period. However, in those areas of the business where we have done the most to introduce 
the elements of our new strategy, we are continuing to see encouraging results of the market share growth we are seeking.
The base case assumes death rates are approximately one percent higher in 2023 compared to 2022 and in line with ONS figures for 
2024, funeral market share growth of one per cent in 2023 (phased through the year, being 12.4 per cent for 2023 compared to 11.9 
per cent in 2022), with funeral mix remaining at the current rates and an uplift in average revenues reflecting an October 2022 price 
adjustment and having considered the expected impact of inflation on the Group’s cost base.
Debt and liquidity
As at 30 December 2022, the Group had cash (excluding cash in the Trusts) of £7.7 million. Its operations are also funded by Class A 
Notes with an outstanding principal of £160.1 million (matures 2034) and Class B Notes with an outstanding principal of £356.4 million 
(matures 2049) (together, the ‘Loan Notes’) that are listed on the Irish Stock Exchange. The terms and conditions for these Loan Notes 
are covered by an Issuer/Borrower Loan Agreement (‘IBLA’).
Dignity plc has a £50 million loan facility (the ‘Loan Facility’) that was signed on 6 December 2022 and is available to be draw down in 
full or in instalments until 5 December 2023 and carries a seven per cent rate of interest. The Loan Facility is with Phoenix UK Fund Ltd 
which is a related party, it has no restrictive covenants, no minimum solvency covenants and no charges over any assets and 
therefore no negative impact on the Group’s existing capital structure.
At 30 March 2023, the directors had approved two initial drawdowns on the Loan Facility, the first being £5.0 million on 2 March 2023 
and the second being £10.0 million on 30 March 2023 (both of which have been received), a further £30 million is forecast to be drawn 
before 5 December 2023 however, depending on timing of capital expenditure this may change.
Under the base case, the Group is forecast to have sufficient liquidity to meet its liabilities as they fall due in the period assessed 
through to 31 March 2024. This is having given due consideration to the amount of the cash on hand (including the drawdown of the 
Loan Facility), the planned investments in capital and the expected conversion of trading profitability into cash at historic levels.
Covenant test
As part of the conditions of the Loan Notes, the Securitisation Group is required to comply with an EBITDA: Debt Service Charge Ratio 
(‘DSCR’) covenant, tested quarterly on a last 12 month (‘LTM’) basis. At each point of testing, EBITDA must exceed c.£51 million (i.e., 
1.5x the annual debt service cost of £34 million).
134
Dignity plc Annual Report and Accounts 2022
Notes to the financial statements continued 
for the 52 week period ended 30 December 2022

The Group did not meet this covenant at 1 July 2022, 30 September 2022 or 30 December 2022, being £2.8 million, £8.6 million and 
£18.6 million respectively below the LTM DSCR requirement. However, under the terms of a waiver agreed with the bondholders on 
11 March 2022, this was not a breach as the Group was able to make an equity cure, contributing cash which counts as EBITDA and 
therefore makes good this shortfall. To provide additional headroom in the forecasts (the equity cure and any additional cash 
transferred counts in the covenant calculation for the prospective 12 months), Dignity plc paid an amount of £34.3 million (being the 
£18.6 million required for an equity cure and an additional cash transfer of £15.7 million) into the Securitised Group in 2022.
The waiver and ability to equity cure currently applies to the covenant up to and including 31 March 2023 and the Group has the 
option of contributing an uncapped amount of cash in order to provide headroom against the covenant prospectively. Any cash 
contributed in Q1 2023 can be included in the covenant test point at each successive quarterly test up to and including 31 December 
2023. Based on the Group’s base case forecast, an amount of £13.5 million has been transferred as an equity cure in March 2023 from 
Dignity plc, having drawn £15.0 million of the £50.0 million Loan Facility. This is to give the Group flexibility whilst it continues to focus 
on embedding the new strategy, which is expected to generate growth in its funeral market share and profits.
Stress test
When considering the going concern assumption, the Directors of the Group have reviewed the principal risks within the environment 
in which it operates and have prepared relevant sensitised scenarios giving a reduction to the base case, these include:
•	 Deaths being 10,000 less than forecast (noting 2023 deaths are forecast to be one per cent higher than 2022 deaths);
•	 No funeral market share growth in 2023 or 2024 (noting FY22 comparable market share growth is 0.2 per cent);
•	 Average revenue per funeral being £45 lower;
•	 The proportion of Unattended Funerals being one per cent higher (compared to the FY23 forecast of nine per cent); and
•	 Additional inflation costs of five per cent above those modelled (with no cost mitigation activity).
This downside scenario modelling confirmed that there is a plausible scenario in which the Group would not meet its DSCR covenant 
in the going concern period, specifically the risk of not meeting the covenant at 31 March 2024 after the expiry of the equity cure in 
the LTM DSCR calculation.
In a severe but plausible downside scenario (having taken into account all of the above sensitivities in tandem and applying further 
downside risk), and having taken into account controllable mitigations such as delaying marketing spend, there is a risk that the DSCR 
covenant might be breached as at 31 December 2023.
The downside scenario modelling also confirmed that, after forecasting to use £45.0 million of the Loan Facility, the Group has 
sufficient liquidity. The Group considered whether there were any plausible circumstances that could exhaust liquidity. In the severe 
but plausible downside scenario, having given due consideration to controllable mitigations, for example reducing discretionary 
capital expenditure and marketing spend, there were no plausible scenarios in which the Group would not have sufficient liquidity in 
the going concern period.
Based on a review of its cost base as part of the forecasting, the Group has identified cost saving opportunities that could provide 
additional liquidity and EBITDA headroom if needed. These central overhead savings are within the Group’s control but are not 
planned, nor anticipated to be required.
Some controllable mitigating factors do not have an immediate impact so there is still a risk of breaching the DSCR covenant at 
31 December 2023 and 31 March 2024, which has resulted in a material uncertainty (see Conclusion below).
Impact should there be a breach of the DSCR covenant
However, any breach of the covenant does not give rise to an immediate requirement to repay the associated Loan Notes. Rather, 
such a breach results in a requirement for the noteholder trustees to appoint a financial adviser who will review the financial and 
operational circumstances of the Securitised Group prior to making recommendations as to how the breach can be resolved 
considering whether the Securitised Group is likely to be able to remedy such a breach. If the financial adviser considers that the 
Securitised Group is likely to be able to remedy such a breach this will be done by the placing of cash collateral in an amount which, if 
it had been placed for the relevant period in respect of which the covenant was breached, would have generated interest sufficient (if 
added to EBITDA for the relevant period) to have ensured that the covenant was not breached. The interest rate on which the cash 
collateral would accrue interest to add to the EBITDA calculation would be measured at the rate that is earned on such cash collateral 
as at the date it was placed (e.g., a deposit rate quoted by a bank). If the Group is unable to remedy such a breach the Loan Notes 
would be repayable on an accelerated basis and could be repayable immediately at the request of the noteholders.
Dignity plc Annual Report and Accounts 2022
135
Governance
Financial Statements
Other Information
Strategic Report

1 Accounting policies (continued)
The Directors have obtained independent legal advice to confirm that there are no consequences of the material uncertainty 
conclusion over going concern under the terms of the IBLA.
Period beyond the going concern period
The Group has also considered the period beyond 31 March 2024 to assess if there are any significant risks that exist that would 
otherwise impact the going concern assumption. As the current equity cure does not benefit the DSCR covenant reporting after 
31 December 2023 as the last 12 months cash contributions will have expired, the base forecast covenant headroom is reduced at 
that point.
To provide further headroom and reduce the risk of a covenant breach, the Group has continued to work on a long-term solution to 
improve the Group’s capital structure. On 7 September 2022 a consent solicitation with c.61 per cent support from its Class A 
noteholders was launched. The voting concluded on 29 September 2022 and the consents were approved, with 94.42 per cent of 
votes cast in favour. As a result of this, consents from noteholders have been gained to permit a potential transaction involving the 
realisation of value from selected crematoria assets (the trading performance for which is included within the Securitisation Group), 
with the proceeds of such a transaction being applied in a partial redemption of the Class A Notes. These consents apply for a 
12 month period to 29 September 2023.
Dignity will be required to inject a minimum of £70 million into the Securitisation Group to partially repay some of the Class A Notes 
outstanding in consideration for trade and assets leaving the Securitisation Group. If the transaction completes by 30 June 2023 and 
£70 million is the net realisation, then upon repayment of debt at this level, this will result in a deleveraging of the Group and a 
positive impact of £6.1 million on the DSCR covenant calculations, i.e., a reduction of the DSCR from c.£51 million to c.£44.9 million for 
31 March 2024. If the transaction takes longer to complete and is completed between 30 June 2023 and 30 September 2023 there 
would be no positive impact in March 2024 as the first possible date for repayment will be 29 December 2023. It would have a full year 
impact of £10.2 million on the DSCR covenant calculations, i.e., a reduction of the DSCR from c.£51 million to c.£41 million in 2024.
 In addition, upon completion of the proposed transaction within the timeframe permitted by the noteholder consent, there are 
amendments to the documents that will allow further equity cures, with restrictions, to be made going forward should they be 
required. If the transaction completes before 30 June 2023, this can be used to supplement any EBITDA shortfall at 31 December 2023 
and 31 March 2024.
The Directors are confident that a realisation of value from selected crematoria assets can be achieved in order to deleverage the 
Group and reduce the DSCR requirement as explained above.
Potential takeover and delisting of the Group
In February 2023, the board recommended that Dignity shareholders accept the cash offer for Dignity made by BidCo, a newly formed 
company controlled by a consortium comprised of joint offerors SPWOne V Limited, Castelnau Group Limited and Phoenix Asset 
Management Partners Limited (collectively hereafter the ‘Bidco consortium’).
For the takeover to be effective, the Acceptance Condition (as defined in the offer document) must be satisfied (i.e., holders of Dignity 
shares representing the requisite percentage of Dignity shares to which the Offer relates need to submit valid acceptances of the 
Offer in respect of those Dignity shares). The Offer is also conditional upon, among other things, satisfaction of the FCA Change in 
Control Condition (as defined in the offer document), which has not yet been met.
Through review of the offer document published by Bidco and discussions with the Bidco consortium, the Directors are confident of 
the continuation of the Group’s strategy to invest in its estate and target market share growth should the takeover take place.
The Directors have also considered the impact of the potential takeover on its financing agreements and pre-need Trusts and have 
concluded that a change of control does not impact on the terms of the IBLA or the deeds of the pre-need Trusts. The potential 
takeover, if completed, would constitute a “change of control” for the purposes of the £50 million Loan Facility. However, a waiver has 
been granted by Phoenix UK Fund Ltd (as lender) that allows the Group to draw funds under the Loan Facility even in the event of a 
takeover of the Group by the Bidco consortium.
Conclusion
Having considered all the above, the Directors remain confident in the long-term future prospects for the Group and its ability to 
continue as a going concern however, there are plausible downside scenarios that could result in a breach of the DSCR covenant in the 
period through to 31 March 2024, which if failed to be remedied to the satisfaction of the financial adviser operating on behalf of the 
noteholders, would be considered an event of default under the IBLA resulting in the Loan Notes becoming repayable on an 
accelerated basis and could be repayable immediately at the request of the noteholders.
The events or conditions described above indicate that a material uncertainty exists that may cast significant doubt on the Group and 
parent Company’s ability to continue as a going concern.
These financial statements do not include any adjustments to the carrying amount or classification of assets and liabilities that would 
result if the Group and parent Company were unable to continue as a going concern.
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Notes to the financial statements continued 
for the 52 week period ended 30 December 2022

The Directors, whilst acknowledging there is a material uncertainty, continue to adopt the going concern basis in preparing the 2022 
Annual Report and Accounts.
Alternative performance measures (‘APMs’)
The Board believes that whilst statutory reporting measures provide financial performance of the Group under IFRS, APMs are 
necessary to enable users of the financial statements to fully understand the trading performance and financial position of the 
Group. The APMs provided are aligned with those used in the day-to-day management of the Group and allow for greater 
comparability across periods. For this reason, the APMs provided exclude the impact of consolidating the Trusts and the changes 
which relate to the application of IFRS 15, as well as non-underlying items comprising certain non-recurring and non-trading 
transactions. See the Financial review on pages 65 and 66 and alternative performance measures on pages 192 to 197 for 
further information.
Investments in associates
An associate is an entity over which the Group has significant influence. Significant influence is the power to participate in the 
financial and operating policy decisions of the investee, but it is not control or joint control over those policies.
The Group’s investment in an associate is accounted for using the equity method. The investment is initially recorded at cost and 
the carrying amount is adjusted to recognise changes in the Group’s share of net assets of the associate since the acquisition date 
and any recognised impairment.
As explained in note 11 the investment in associate is fully provided against.
Revenue
At-need funerals and cremations
Revenue from funeral services related to at-need funerals comprises the amount recoverable from clients for the provision 
of funerals and income from crematoria and other services, once those services have been performed or the goods supplied.
Income from memorial sales is recognised at the point of sale, to the extent that the goods have been supplied. Costs of maintaining 
memorials are recognised as incurred.
The Group pays certain disbursements (such as crematoria fees, burial plots, ministers’ fees and doctors’ fees) on behalf of its clients. 
These amounts are recovered as part of the invoicing process. However, these amounts are not included within net revenues as they 
are simply passed on to the clients (plan holder) at cost and not controlled by Dignity.
All amounts are exclusive of VAT.
Pre-arranged funeral plans
Trust for Age UK Plans, National Funeral Trust and UK Funeral (2022) Trust
The Group markets and sells pre-arranged funeral plans, with monies received from selling funeral plans being held, invested 
and controlled by the Trusts. The responsibility for the ultimate performance of funerals is allocated to funeral directors who are 
selected by the beneficiary of the plan, some of whom are not owned by the Group. The sale of a pre-arranged plan is considered 
to have a single performance obligation, fulfilled by the delivery of the funeral service.
Amounts received from plan holders are deferred on the balance sheet within contract liabilities until the related funeral is 
performed or the plan cancelled. Where, based on historical experience, the Group expects that a proportion of plans will be 
cancelled, the deferral takes the form of a refund liability which, under the terms of the plan, is held based on the fixed amount 
received on inception of the plan if a single payment or on each individual instalment received. For the majority of plans where the 
service as per the funeral plan is expected to be performed, the deferred amount is subject to adjustment to reflect a significant 
financing component.
This significant financing component, which has been calculated based on the expected discount rate that would be reflected in 
a separate financing transaction between the Group and the plan holder at contract inception, is charged to the income statement 
as a finance cost each period until the performance obligation is satisfied. The discount rate applied is fixed for the duration of each 
plan at inception and is based on the estimated incremental borrowing rate of the Group at the time of each cash flow.
The amount deferred on the balance sheet includes amounts paid by the plan holder, which, in addition to the plan consideration, 
includes amounts in respect of disbursements (such as crematoria fees, burial plots, ministers’ fees and doctors’ fees). When the 
service prescribed by the plan is delivered, revenue is recognised equal to the deferred revenue balance related to the specific plan. 
When a plan is cancelled, revenue is recognised equal to the deferred revenue balance related to the specific plan, less the fixed 
refund due to the plan holder.
As the only directly attributable costs in respect of the marketing of the pre-arranged funeral plans are commission payments, these 
are held as deferred commissions in the consolidated balance sheet and recognised in the Group’s consolidated income statement, 
within administration expenses, on the performance of a funeral (single performance obligation) or cancellation of the plan (if outside 
of a clawback period). Following Financial Conduct Authority (‘FCA’) regulation on 29 July 2022, no further commissions will be paid.
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1 Accounting policies (continued)
Contract liabilities and deferred commissions balances are split between current and non-current based on historical experience.
All costs in respect of the administration of the pre-arranged funeral plans are expensed in the Group’s consolidated income 
statement as incurred, within the funeral services segment.
Dignity, through its marketing subsidiary companies, contractually guarantees with the holder of a pre-arranged funeral plan that 
(i) if the plan holder chooses to cancel their selected funeral plan, a full refund will be made to them of all monies paid in respect 
thereof (less in certain cases an administration fee payable to the relevant Dignity marketing company); (ii) the funeral director’s 
services (as selected by the plan holder) will be provided regardless of price rises in the future; (iii) for the majority of plans sold, 
specific disbursements (such as crematoria fees, ministers’ fees and doctors’ fees) will be provided regardless of price rises in the 
future; and (iv) any payments made for additional service(s) will be accepted as a contribution towards the cost of the additional 
service(s) and will rise in line with CPI whilst the plan remains active.
Other trust plans
Revenue in respect of funeral services subject to pre-need plan arrangements associated with the other trusts is recognised on 
delivery of the underlying service at the amount paid from the other trusts to the Group.
Insurance plans
The Group is the named beneficiary on a number of life assurance products sold by third party insurance companies, in consideration 
for which the Group has committed to performing the funeral (including some disbursements) of the plan holder at a discount to its 
rates prevailing at the time of death.
Where a commission is paid to the insurers, these costs are carried as a prepayment and charged to the consolidated income 
statement as a funeral is performed. A provision for impairment is also made to cover future expected cancellations and is 
assessed at each period end.
Where a commission is payable only on delivery of the funeral no amounts are recorded until the funeral is performed.
Where a commission is payable in the future, before the delivery of the funeral, a discounted liability is recognised on the 
consolidated balance sheet. To the extent a funeral is expected to be delivered a corresponding asset is recognised.
In the event of the death of the policyholder, if the Group performs the funeral, it receives an agreed amount from the insurers which 
is recognised as revenue within the funeral services division. On occasions a third party will perform the funeral and the Group will 
pass on all monies received to that party and in this situation the Group is deemed to be acting as an agent and revenue is treated 
as pass through revenue and not grossed up within the consolidated income statement.
Share-based payments
The Group issues equity settled share-based payments to certain employees. A fair value for the equity settled share awards is 
measured at the date of grant. Management measures the fair value using the valuation technique that they consider to be the most 
appropriate to value each class of award, which include Black-Scholes calculations and Monte Carlo simulations. The valuations take 
into account factors such as non-transferability, exercise restrictions and behavioural considerations.
SAYE schemes require service and non-vesting conditions to be met, the likelihood of which is assessed as part of the Group’s best 
estimate of the number of equity instruments that will ultimately vest. When non-vesting conditions are not met during the vesting 
period, the fair value of the award is immediately expensed.
DABS schemes require both service and non-market conditions to be met, neither of which are taken into account when determining 
the grant date fair value of awards.
LTIP schemes are divided into two component parts, one requiring non-market conditions and one requiring market conditions to be 
met, in addition to a service condition. Service and non-market performance conditions are not taken into account when determining 
the grant date fair value of awards. The fair value of shares subject to market conditions takes into account relative share performance 
against a comparator group of companies comprising the FTSE Small Cap Index.
The cumulative costs of all awards are subsequently reduced if the non-market performance and/or service condition is not met 
during the vesting period. Where awards include market conditions, the transactions are treated as vested irrespective of whether 
the market condition is satisfied, provided that all other performance and/or service conditions are satisfied.
An expense is recognised to spread the fair value of each award over the vesting period on a straight line basis. The estimate of 
the level of vesting is reviewed at least annually, with any impact on the cumulative charge being recognised immediately. When 
the SAYE and DABS options are exercised the Company issues new shares. When LTIPs are exercised, shares are awarded by the 
Employee Benefit Trust.
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Dignity plc Annual Report and Accounts 2022
Notes to the financial statements continued 
for the 52 week period ended 30 December 2022

Earnings per Ordinary Share
Basic earnings per Ordinary Share (‘EPS’) is calculated by dividing the profit after taxation by the weighted average number 
of shares in issue during the period. Diluted EPS is calculated by dividing profit after taxation by the weighted average number 
of shares in issue during the period increased by the effects of all dilutive potential Ordinary Shares (primarily share options). 
Underlying EPS is calculated by dividing the underlying profit after tax by the weighted average number of shares in issue during 
the period.
Fair value measurement
The Group measures financial assets held by the Trusts at fair value and discloses fair values for all other financial assets and liabilities 
at each balance sheet date which are held at amortised cost.
Fair value related disclosures are set out in note 22 in respect of financial instruments.
Fair value is the price that would be received to sell an asset or paid to transfer a liability measured using the assumptions that market 
participants would use.
The Group uses valuation techniques that are appropriate in the circumstances and for which sufficient data is available to measure 
fair value, maximising the use of relevant observable inputs and, where required, the use of unobservable inputs.
Intangible assets – business combinations and goodwill
Goodwill, which represents the excess of the fair value of the consideration paid for subsidiaries and other businesses over the fair 
values of the net assets acquired and liabilities assumed, is capitalised and stated at historical cost less provisions for impairment.
Goodwill is allocated to cash-generating units for the purpose of impairment testing. Businesses and subsidiaries that are acquired 
and subsequently combined with existing operations in the year of acquisition, or the year thereafter, are only considered to be 
separate cash-generating units during this time.
Intangible assets – trade names
Intangible trade names acquired through business combinations are recognised as assets at the estimated fair value of the consideration 
paid to acquire them and are carried at historical cost less amortisation and provisions for impairment. When acquired as part of 
a business combination the fair value is calculated by reference to the estimated incremental cash flows expected to arise by virtue 
of the trade name being well-established.
Amortisation is provided from the date of acquisition so as to write-off the asset on a straight line basis over the term of its useful life. 
The useful life for trade names is 35 years, which is kept under review.
Intangible assets – software
Where computer software is not an integral part of a related item of computer hardware, the software is treated as an intangible asset. 
Acquired computer software licences are capitalised on the basis of costs incurred to acquire and bring into use the specific software.
An internally generated intangible asset arising from the Group’s development of computer systems and websites is recognised if, 
and only if, the costs are directly associated with the production of identifiable and unique software products, controlled by the 
Group and it is probable that future economic benefits will flow to the Group. Costs include internal employee costs and 
external consultants.
Costs recognised as assets arising from the Group’s development of computer systems are amortised over their estimated useful 
lives (three to eight years) using the straight line method.
Costs recognised as assets arising from the Group’s development of websites are amortised over their estimated useful lives of five 
years using the straight line method.
Intangible assets – use of third party brand name
The Group has a marketing agreement with Age UK Enterprises Limited, giving rights to market pre-arranged funeral plans under 
the Age UK brand. The value of this right has been recognised as a separate intangible asset.
This asset is being amortised over 20 years on a straight line basis, recognising that each year’s additional marketing activity 
generates incremental revenues and profits to the Group for at least the following 20 years.
Intangible assets – other
The Group previously acquired interests in two crematoria subject to finite periods of operation (by way of lease and/or service 
concession). The fair value of these interests has been identified and recognised as a separate intangible asset. The value of each 
interest is being amortised over the remaining period of operation.
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1 Accounting policies (continued)
Property, plant and equipment
Assets are recorded in the balance sheet at cost less accumulated depreciation and any recognised impairment loss. Cost includes, 
where appropriate, directly attributable costs incurred in bringing each asset to its present location and condition.
Depreciation is charged so as to write-off the cost of assets to their residual value (excluding freehold land and assets in the course of 
construction), over their expected useful lives using the straight line method. The bases and annual depreciation rates in use for the 
various classes of assets are as follows:
Freehold and long leasehold improvements
2–10%
Short leasehold buildings
Over term of lease
Motor vehicles
7–20%
Computers
20%
Other plant and equipment
5–33%
Fixtures and fittings
15%
Freehold land is not depreciated on the basis that land has an indefinite life. Where the historical cost of land and buildings cannot be 
split, the Directors have estimated that the historical cost attributable to land is one third (based on historical data) of the original cost 
of acquiring the land and buildings. This estimate is regularly reviewed.
Major renovations of the Group’s trading premises and cremator re-linings are depreciated over the remaining life of the related asset 
or to the estimated date of the next major renovation or cremator re-lining, whichever is sooner. Asset lives and residual values for 
each class of asset are reviewed annually and adjusted if appropriate at each balance sheet date.
Assets in the course of construction are shown as work in progress at a value equal to costs incurred to date. Once completed, they 
are reclassified and depreciated using the Group’s depreciation policy above.
Borrowing costs
If the construction phase of property, plant or equipment extends over a long period, the interest incurred on borrowed capital 
up to the date of completion is capitalised as part of cost of construction as permitted by IAS 23, ‘Borrowing Costs’.
Repairs and renewals
All repairs and renewals are charged to the income statement unless they represent an enhancement to the original asset.
Profit (or loss) on sale of fixed assets
Gains and losses on disposals are determined by comparing the proceeds with the carrying amount and are recognised within profit 
(or loss) on sale of fixed assets in the income statement.
Right-of-use assets and lease liabilities
At inception of a contract the Group assesses whether the contract is or contains a lease. A lease is present where the contract 
conveys, over a period of time, the right to control the use of an identified asset in exchange for consideration.
Where a lease is identified the Group recognises a right-of-use asset and a corresponding lease liability, except for short-term leases 
(defined as leases with a lease term of 12 months or less), leases of low-value assets (defined as leases with rentals below £1,000 per 
annum) and leases with contingent rentals that do not depend on an index or rate.
Right-of-use assets
The Group recognises right-of-use assets at the commencement date of the lease. Right-of-use assets are initially measured at cost. 
The cost generally comprises the amount of the initial measurement of the lease liability, any lease payments made at or before 
the commencement date less any lease incentives received and initial direct costs. They are subsequently measured at cost less 
accumulated depreciation and impairment losses.
The right-of-use asset is presented as a separate line in the consolidated balance sheet.
Right-of-use assets are depreciated on a straight line basis over the shorter of its estimated useful life and the lease term. Right-of-use 
assets are subject to impairment under IAS 36.
Lease liabilities
At the commencement date of the lease, the Group recognises lease liabilities measured at the present value of lease payments to 
be made over the lease term. The lease payments include fixed payments (including in-substance fixed payments) less any lease 
incentives receivable, variable lease payments that depend on an index or a rate, and amounts expected to be paid under residual 
value guarantees. The variable lease payments that do not depend on an index or a rate are recognised as expense in the period in 
which the event or condition that triggers the payment occurs.
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Notes to the financial statements continued 
for the 52 week period ended 30 December 2022

In calculating the present value of lease payments, the Group uses the incremental borrowing rate at the lease commencement 
date. After the commencement date, the amount of lease liabilities is increased to reflect the accretion of interest and reduced for 
the lease payments made. In addition, the carrying amount of lease liabilities is remeasured if there is a modification, a change in 
the lease term, a change in the in-substance fixed lease payments or a change in the assessment to purchase the underlying asset. 
On transition to IFRS 16 on 28 December 2019 the weighted average lessee’s Incremental Borrowing Rate (‘IBR’) applied to the lease 
liabilities was 4.9 per cent, with a minimum rate of 3.6 per cent and a maximum rate of 6.8 per cent.
On transition to IFRS 16 the right-of-use asset equalled the lease liability being recognised, with the exception of a £0.9 million 
difference relating to prepaid and accrued lease payments and £7.2 million representing amounts paid to acquire the long leasehold 
interest in land at certain of the Group’s properties.
The lease liability is presented as a separate line in the consolidated balance sheet, split between current and non-current liabilities.
Short-term leases and leases of low-value assets
The Group applies the short-term lease recognition exemption to its short-term leases (defined as leases with a lease term of 
12 months or less). It also applies the lease of low-value assets recognition exemption to leases that are considered of low value 
(defined as leases with rentals below £1,000 per annum). Lease payments on short-term leases and leases of low-value assets are 
recognised as operating expense on a straight line basis over the lease term.
Impairment of assets
The carrying values of intangible assets and property, plant and equipment are reviewed for impairment in periods where events 
or changes in circumstances indicate that the carrying value may not be recoverable. Assets that have an indefinite useful life 
(e.g. goodwill) which are not subject to amortisation are tested annually for impairment.
Where an asset does not generate cash flows that are independent from other assets, the Group estimates the recoverable amount 
of the cash-generating unit to which the asset belongs. For goodwill this is considered at a business segment level as that is the level 
at which the return on assets acquired is monitored. For other non-current assets this is considered at a cost centre level, which 
includes a number of branches as this is the lowest level at which independent cash inflows can be identified.
Recoverable amount is the higher of fair value less costs of disposal and value-in-use. In assessing value-in-use, the estimated future 
discounted cash flows of the cash-generating unit are estimated, based on latest management forecasts for the following three years. 
Cash flows beyond the initial 36 month period are extrapolated to 2040 using the growth in the Office for National Statistics (‘ONS’) 
death rate. Beyond 2040 an annual growth rate is applied for subsequent years. These cash flows are discounted at rates that 
management estimates to be the risk affected average cost of capital for the particular segment and compared to the carrying value 
of the relevant asset. Any impairment in the value of an asset below its carrying value is charged to the income statement within 
operating profit. A reversal of an impairment loss is recognised in the income statement to the extent that the original loss was 
recognised, net of the amortisation or depreciation that would have been charged. Any impairment loss recognised for goodwill 
will not be reversed.
Inventories
Inventories, which comprise funeral supplies and monumental masonry, are stated at the lower of cost and net realisable value. Cost 
includes all directly attributable costs incurred in bringing each product to its present location and condition. Net realisable value is 
based on estimated selling price less any further costs expected to be incurred in completion and sale. The cost of personal protective 
equipment inventory is calculated using average costing.
Taxation
The tax charge for the period includes the charge for tax currently payable and deferred tax. The current tax charge represents 
the estimated amount due that arises from the operations of the Group in the period and after making adjustments to estimates 
in respect of prior years. Tax is recognised in the consolidated income statement, except that a charge attributable to an item of 
income and expense recognised as other comprehensive income or to an item recognised directly in equity is also recognised in 
other comprehensive income or directly in equity respectively.
Deferred tax is recognised in respect of all differences between the carrying amount of assets and liabilities in the financial 
statements and the corresponding tax bases used in the computation of taxable profit, except where the temporary difference arises 
from goodwill (taxable temporary differences only), or from the initial recognition (other than in a business combination) of other 
assets and liabilities in a transaction that affects neither the taxable profit nor the accounting profit. Deferred tax assets and liabilities 
are offset to generate a net asset or liability if the conditions of IAS 12 are met.
A deferred tax asset is regarded as recoverable and therefore recognised only when, on the basis of all available evidence, it can be 
regarded as more likely than not that there will be suitable taxable profits from which the future reversal of the deductible temporary 
difference can be utilised.
Deferred tax is measured at the tax rates that are expected to apply in the periods in which the temporary differences are expected 
to reverse, based on tax rates and laws that have been enacted or substantively enacted, by the balance sheet date.
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1 Accounting policies (continued)
Pensions
The liability recognised in the balance sheet in respect of defined benefit pension plans is the present value of the defined benefit 
obligation at the end of the reporting period less the fair value of plan assets. The defined benefit obligation is calculated annually 
by independent actuaries.
The present value of the defined benefit obligation is determined by discounting the estimated future cash outflows using interest 
rates of high-quality corporate bonds that have terms to maturity approximating to the terms of the related pension obligation. 
The net interest arising on applying the opening discount rate to the plan assets and defined benefit obligations is recognised 
in the consolidated income statement as a net finance charge or income.
Remeasurement gains and losses arising from experience adjustments and changes in actuarial assumptions are charged or credited 
to retained earnings in other comprehensive income in the period in which they arise. Remeasurement gains and losses includes the 
return on plan assets excluding amounts included within net interest in the consolidated income statement. Past and current service 
costs are recognised in the consolidated income statement.
Changes in the present value of the defined benefit obligation resulting from plan amendments, curtailments or one-off adjustments 
such as Guaranteed Minimum Pension equalisation are recognised immediately in the consolidated income statement as a past 
service cost.
Under the pension scheme Trust Deed & Rules, the Group has a right to surplus. The Group has taken a judgement that the 25 
per cent tax that would be payable by the scheme on a refund of surplus is in the nature of an income tax. Accordingly, the Group 
has determined that any surplus or notional surplus (arising following payment of the minimum funding requirement) would be 
fully recoverable.
Provisions
Provisions are recognised when the Group has a present obligation (legal or constructive) as a result of a past event, where it is 
probable that a transfer of economic benefits will be required to settle the obligation and where a reliable estimate can be made 
of the amount of the obligation.
Provisions (other than deferred tax) are discounted where the present value of the provision is materially different to the 
undiscounted value. The unwinding of discounts is included within finance costs.
Employee share trust
The assets of the employee share trust are held by a separate limited company, of which the Directors consider that Dignity plc has 
de facto control. At the balance sheet date, the trust’s assets and liabilities recognised in the Group’s balance sheet within share 
capital and reserves were nil (2021: nil).
Dividends
Dividend distributions to the Company’s shareholders are recognised as a liability in the financial statements in the period in 
which they are approved by the Company’s shareholders. Interim dividends are recorded in the financial statements when paid.
Financial instruments
Financial liabilities
Borrowings
All borrowings are stated at the fair value of consideration received after deduction of transaction costs and subsequently at 
amortised cost. The transaction costs, interest payable and premium on debt finance are charged/credited to the consolidated 
income statement, as finance costs/income, on a constant-yield basis over the term of the borrowings, or over a shorter period 
where it is more likely than not that the lender will require earlier repayment, using the effective interest method.
Trade payables
Trade payables are not interest bearing and are initially recognised at fair value and subsequently measured at amortised cost.
Financial assets
Financial assets are classified at initial recognition and subsequently measured at amortised cost, at fair value through other 
comprehensive income or fair value through profit and loss.
Initial recognition and measurement
The classification of financial assets at initial recognition depends on the financial asset’s contractual cash flow characteristics 
and the Group’s business model for managing them.
All investments held by the Trusts are held at fair value with movements reflected through profit and loss to ensure clarity for a user 
of the financial statements. This is because the objective of the Trusts of holding these investments is not to collect contractual cash 
flows or to sell financial assets but to focus on the fair value information to assess performance and make investment decisions.
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Notes to the financial statements continued 
for the 52 week period ended 30 December 2022

All other financial assets (including trade receivables) are held at amortised cost as these assets give rise to cash flows that are solely 
payments of principal and, where applicable, interest on the principal amount and it is the Group’s business model to collect the 
contractual cash flows.
The majority of the Group’s trade receivables do not contain a significant financing component and are measured at the transaction 
price determined under IFRS 15.
Subsequent measurement
Financial assets held at fair value through profit and loss are carried in the consolidated balance sheet at fair value with net changes 
in fair value recognised in the income statement.
Financial assets held at amortised cost are subsequently measured using the effective interest rate (‘EIR’) method and are subject 
to impairment. Gains and losses are recognised in profit or loss when the asset is derecognised, modified or impaired.
Derecognition
A financial asset is derecognised when the rights to receive cash flows from the asset have expired or the Group has transferred its 
rights to receive cash flows from the asset and has either transferred substantially all the risks and rewards of the asset or has neither 
transferred nor retained substantially all the risk and rewards of the asset but has transferred control of the asset.
Impairment
The Group recognises an allowance for expected credit losses (‘ECL’s’) for all debt instruments not held at fair value through profit or 
loss. ECL’s are based on the difference between the contractual cash flows due in accordance with the contract and all the cash flows 
that the Group expects to receive.
For trade receivables, the Group applies a simplified approach in calculating ECL’s. Therefore, the Group does not track changes 
in credit risk, but instead recognises a loss allowance based on lifetime ECL’s at each reporting date. The Group has established a 
provision matrix that is based on its historical credit loss experience, adjusted for identifiable forward-looking factors specific to 
the debtors and the economic environment.
Cash and cash equivalents
Cash and cash equivalents within the statement of financial position comprise cash in hand and on demand deposits and amounts 
included in accounts restricted for specific uses. Cash and cash equivalents have an original maturity of three months or less, are 
subject to insignificant changes in value and are readily convertible into known amounts. Cash held in accounts restricted for specific 
uses is excluded from cash for the purpose of the cash flow statement in accordance with IAS 7.
Trade receivables
Trade and other receivables (not subject to significant financing component) are initially recognised at transaction price under 
IFRS 15 and subsequently measured at amortised cost. A provision for impairment is established for ECL’s when there is no 
reasonable expectation of collection and after credit control procedures have been enforced and it is written off against the allowance 
account. Prior to such write-off, as assessment of the ECL for impairment of the trade receivable would have been made such that 
typically there would have been no further material loss on derecognition of the financial asset. Subsequent recovery of amounts 
previously impaired are credited against trade receivables impairment in the consolidated income statement.
Equity instruments
An equity instrument is any contract that evidences a residual interest in the assets of the Group after deducting all of its liabilities. 
Equity instruments issued by the Company are recorded at the proceeds received. Transaction costs are recognised as a deduction 
within equity.
Critical accounting judgements
The preparation of financial statements in accordance with IFRS requires management to make estimates, assumptions and 
judgements in certain circumstances that affect reported amounts. The key judgements affecting the financial statements are 
detailed below:
Consolidation of pre-need trusts
The Group markets and sells pre-arranged funeral plans, with monies received from selling funeral plans being held and invested 
by pre-arranged funeral plan trusts. These financial statements reflect the consolidation of the two principal pre-arranged funeral 
plan trusts, being the Trust for Age UK Funeral Plans and the National Funeral Trust. Since becoming FCA regulated on 29 July 2022, 
no further plans have been sold under these two trusts.
Since becoming FCA regulated on 29 July 2022, the Group now markets and sells pre-arranged funeral plans, with monies received 
from selling funeral plans being held and invested by a newly formed pre-arranged funeral plan trust called the UK Funerals (2022) 
Trust. The new trust has been set up on based on a similar structure as the existing trusts and these financial statements also reflect 
the consolidation of this new trust since its commencement on 8 August 2022.
Dignity plc Annual Report and Accounts 2022
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1 Accounting policies (continued)
IFRS 10 is built on existing principles by identifying the concept of control as the determining factor on whether an entity should be 
included in the consolidated financial statements of the parent company. In order to have control, IFRS 10 requires a parent company 
to have power over the investee, an exposure to variable returns because of its involvement in the investee and the ability to use its 
power over the investee to affect the amount of the variable returns.
The decision as to whether to consolidate these trusts is a matter of significant judgement in respect of which the Group believes that 
informed individuals could reach alternative conclusions. The Group concluded that more weight should be attributed to its ability to 
appoint and remove trustees and less to the legislative requirement for a majority of trustees to be unconnected with Dignity. As a 
result, the Group reached a judgement, the basis of which is summarised below, that it does have control as defined by IFRS 10 and 
therefore those pre-arranged funeral plan trusts where it has the ability to appoint and remove trustees are consolidated.
Whether to consolidate the Trusts or not remains a key judgement and the basis of this judgement reflected in these financial 
statements is summarised in the table below. The table relates solely to the three principal trusts which are consolidated and 
for the purpose of the table, ‘Dignity’ refers to the Group excluding the Trusts.
IFRS 10 consideration
Power over the investee. Power arises when the 
investor has existing rights that give them the 
ability to direct the relevant activities of the 
investee, being those activities which influence 
the returns achieved by the investee.
Analysis
Whilst Dignity has no voting rights over the Trusts or any rights to direct the 
activities of the Trusts, it does have the power to appoint and remove a majority 
of trustees. Whilst legislation requires the majority of trustees to be unconnected 
with Dignity, this right does not prevent Dignity removing a majority of the 
Trustees from office such that on balance it is considered that Dignity is able 
to control the actions of the Trustees, who in turn control the investment decisions 
of the Trusts and negotiate with Dignity the marketing allowance paid to Dignity 
on behalf of the Trust for Age UK Funeral Plans and National Funeral Trust. 
Also, Dignity controls the charge levied to the Trusts for the provision of funeral 
services (‘funeral cover’).
The investor is exposed, or has rights, to variable 
returns from its involvement with the investee.
Dignity received an allowance from the Trusts for the marketing of the plans in 
the Trust for the Age UK Funeral Plans and the National Funeral Trust; however, 
this stopped following FCA registration and plans were no longer sold through 
these Trusts. The Group continues to receive an allowance for administration 
cost and for the performance of a funeral from these two Trusts. From time 
to time Dignity may receive a surplus from these two Trusts.
Under FCA regulation, the Group may only withdraw a surplus from the new UK 
Funerals (2022) Trust if the solvency level of the Trust is above 110 per cent when 
calculated on a best estimate basis and the withdrawal has been approved by 
an actuary who is a fellow of the Institute and Faculty of Actuaries. Any surpluses 
withdrawn from the new Trust will cover marketing and administration costs.
Ultimately Dignity’s return is wholly dependent on the amounts held for 
investment in the Trusts and the investment performance of the Trusts.
The investor has the ability to use its power 
over the investee to affect the amount of the 
investor’s returns.
Historically, Dignity established the level of funeral cover and negotiated the 
level of marketing allowance with the Trustees on an annual basis for the two old 
Trusts. Going forward, Dignity will continue to negotiate the level of funeral cover 
payments made from the Trusts on an annual basis.
The investment strategy is set, implemented and monitored by the Trustees. 
Consequently, as Dignity is on balance considered to control the actions of the 
Trustees, Dignity has the power to affect the amount of its returns.
For other, smaller trusts from which Dignity receives funeral cover in the event that they deliver a funeral service, the judgement 
is that the Group has no power over the actions of the investee as Dignity does not have the ability to appoint or remove trustees. 
Further, as these trusts do not accept new plans and the level of funeral cover paid by these trusts is derived based on the value of 
trust assets and the number of remaining open funeral plans alone, Dignity has no wider ability to affect its variable returns from 
these trusts. Consequently, Dignity is unable to use its power to influence its variable returns, such that the Group is not considered 
to control these trusts and therefore these trusts are not consolidated.
Deferred revenue and associated significant financing
The significant financing component is based on estimates made in respect of the enlarged Group’s (to include the Trusts) incremental 
borrowing rate at the time of inception of each funeral plan. Once established, the rate applied to a plan is fixed for the duration of the 
plan. Given the rates are fixed at inception, there is no further estimation uncertainty on these cash flows, and therefore no further 
sensitivity disclosures are applied as for more recent cash flows in respect of 2021 and 2022, the estimate of the Group’s (including 
the Trusts) incremental borrowing rate contains less estimation uncertainty.
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Dignity plc Annual Report and Accounts 2022
Notes to the financial statements continued 
for the 52 week period ended 30 December 2022

Critical accounting estimates
The preparation of financial statements in accordance with IFRS requires management to make estimates, assumptions and 
judgements in certain circumstances that affect reported amounts. The most sensitive estimates affecting the financial statements 
are detailed below:
Rescue plans
To maintain stability and consumer confidence in the sector, Dignity committed to helping customers of those providers who chose 
not to apply or did not meet the standards required by FCA regulation by offering the option to transfer to a Dignity plan (‘Rescue 
plans’). As at 30 December 2022, 38,000 Rescue plans had been accepted by customers.
Dignity has agreed to honour the product and service purchased by these customers, even though the assets transferable to Dignity 
from their previous provider may be lower than the payments made by customers. In the event that a customer subsequently cancels 
their Rescue plan, the refund payable by Dignity is capped at the amount received by Dignity in relation to that plan, being the amount 
received from the previous provider’s trust and any payments to be made by the customer directly to Dignity.
At an individual contract level some of the plans could be loss making as Dignity will not have received sufficient cash to cover the full 
cost of the funeral. However, the Board expects the Rescue plans to be profitable on a portfolio basis as the future cashflows from 
plans where the total consideration is weighted towards future instalments, including an allowance for future investment returns, 
more than offsets the contracts where the assets transferable to Dignity are lower than the payments made by customers.
An analysis of expected cash inflows (being any further instalments under the funeral plans, estimates of assets to be received from 
the ceding trusts and memorial revenue) and outflows (principally the costs of delivering the funeral) has been prepared for each 
individual plan in accordance with IAS 37 to identify whether the contracts will be loss making. This has considered the revenue at the 
expected maturity date, after accreting the expected cash inflows using the significant financing component used for the individual 
contract, consistent with the accounting methodology adopted for contract liabilities.
The consolidated financial statements include a provision of £13.6 million in relation to funeral plans. This includes £3.6 million 
relating to previous funeral plans (see page 195 for further details) and £10.0 million relating to Rescue plans. The provision for Rescue 
plans is comprised of an onerous contract provision of £8.9 million and a provision for the Dignity Promise of £1.1 million, of which 
£1.1 million (seven per cent) has been assessed as current in line with contract liability for deferred revenue.
Onerous contract provision
The onerous contract provision reflects estimates in respect of the value of assets due to Dignity from the ceding providers, future 
instalments payable to Dignity by customers, the cost to fulfil the plans, future cost inflation, the life expectancy of plan holders and 
future cash inflows due from customers paying by instalments, as well as the discount rate and significant financing component.
The assets due from the ceding trusts to Dignity have not yet been received. Under the asset transfer agreements with the ceding 
trusts, Dignity is entitled to an equitable share of the trust assets, as each plan receives the same percentage of payments made into 
the trust to a level that distributes all of the remaining assets. The value of payments made into the ceding trusts has been calculated 
using the customer’s plan price and outstanding future instalments as provided by the ceding trusts. A range of 18 per cent to 46 per 
cent for those trusts with remaining assets has been assessed as recoverable for each contract.
The assets due from the ceding trusts to Dignity reflect data to 28 February 2022 (5,439 plans – £2.1 million), 30 June 2022 (6,432 plans 
– £5.0 million), 28 July 2022 (16,721 plans – £19.5 million) and 30 December 2022 (8,973 plans – £nil million). The valuation of assets due 
from the ceding trusts has been estimated using the latest actuarial valuation reports provided by the ceding trusts. Where those 
reports were dated in 2021, additional data containing customer payments and outstanding balances was obtained from the ceding 
trusts to update the values to the dates listed above, with no adjustments to the fair valuation of assets themselves.
The Group have considered the potential for changes in the assets due to Dignity from the ceding trusts between the aforementioned 
dates and the balance sheet date, and whilst our conclusion is that on balance, the values are more likely to have increased (due to 
receipt of monthly instalment payments which continued into those trusts until 31st October 2022 exceeding cash outflows for 
funerals, administrative expenses), the Group is taking a prudent approach in recognition of the inherent uncertainty until the final 
asset position is confirmed by the trustees. An increase/decrease of five per cent in the value of trust assets due to Dignity would 
decrease/increase the provision by £0.5 million and £0.6 million.
The cost to fulfil the plans includes all directly attributable costs. This includes salaries, merchandise, vehicles and disbursements 
payable to third parties as well as a commensurate allocation of overheads including facilities costs and depreciation. The average 
cost is approximately £2,100 per plan. This is significantly higher than the marginal cost to Dignity of fulfilling the plans as IAS 37 
requires all directly attributable fixed costs to be included in the assessment. An annual inflation rate of two per cent for the cost to 
fulfil the plans has been applied to the estimated maturity date. This is aligned to the long-term Oxford Economics CPI forecast. A 
50bps increase/decrease in the annual inflation rate would increase/decrease the provision by £1.6 million and £1.2 million.
The life expectancy of plan holders has been estimated using the no.17 English Life tables. An increase/decrease of one year would 
decrease/increase the provision by £0.8 million and £0.9 million.
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1 Accounting policies (continued)
The significant financing component has been calculated based on the expected discount rate that would be reflected in a separate 
financing transaction between the Group and the plan holder at contract inception. A 50bps increase/decrease in the annual rate 
would decrease/increase the provision by £0.5 million and £0.6 million.
The discount rate applied in discounting the onerous provision has been set at the 10-year UK GILT rate of 3.67 per cent for plans with 
a maturity of 15 or less and the 20-year UK GILT rate of 4.03 per cent for all other plans as at the balance sheet date. A 50bps increase/
decrease in both rates decrease/increase the provision by £0.5 million and £0.6 million.
Dignity Promise
All funeral plans sold by Dignity include a feature that if the pre-need funeral plan is payable by 13 or more monthly payments and 
provided at the time of death all payments due under the plan are up to date, Dignity will perform the funeral even if there is shortfall 
in plan value compared with total amount paid, the ‘Dignity Promise’. For all plans sold up until 29th July 2022, the cost of unpaid 
instalments where a customer qualified for the Dignity Promise were covered by an insurance product. This promise applies to all 
Rescue plans, back dated to the date a customer took out their plan with the previous provider. Dignity now provides this benefit to 
customers free of charge and as such a provision for the cost relating to Rescue plans of £1.1 million has been included in these 
financial statements. This is estimated based on actual experience of a claim rate of 2.2 per cent derived from pre-need plans sold by 
Age UK Funeral Plans & National Funeral Trust and an average cost per claim of £2,500 where the liability is insured.
Pensions
The Group operates a defined benefit pension scheme that is accounted for using methods that rely on actuarial assumptions to 
estimate costs and liabilities for inclusion in the financial statements. These actuarial assumptions include discount rates, assumed 
rates of return, salary increases and mortality rates.
While management believes that the actuarial assumptions are appropriate, any significant changes to those used would affect the 
consolidated balance sheet and consolidated statement of comprehensive income. The Group considers that the most significant 
assumptions are the discount rate and the inflation rate. See note 28 for further details.
Funeral services goodwill impairment assessment
Performing the annual impairment assessment for goodwill requires an estimation of the value-in-use of the cash-generating units to 
which the goodwill has been allocated. The value-in-use calculation requires the use of estimates, including those in respect of future 
cash flows, growth rates and an appropriate discount rate. See note 8 for further details.
Other non-current assets impairment assessment
An impairment assessment has been required on the Group’s other non-current assets, including trade name intangible assets, right-of-
use asset and property, plant and equipment given the changes in the funeral market and lower levels of profitability. The value-in-use 
calculation also requires the use of other estimates, including those in respect of future cash flows, discount rate and growth rates. See 
note 8 for further details.
Fair value of financial assets
As set out in note 22, some of the Group’s financial assets held by the Trusts are valued using inputs that are not based on observable 
data and therefore contain some estimates. This fair value information is provided by the investment manager engaged by the Trusts. 
The Group has no input to, or influence over, the valuation methodologies applied by the investment manager. See also note 22 on 
market risk.
Contract liabilities
Deferred revenue is split between current and non-current to reflect the expected number of plans to be utilised within the next 
12 months. This is based on historical experience. Actual experience may differ due to factors such as death rate.
The refund liability is split between current and non-current based on historical experience to reflect the expected number of plans 
to be cancelled within the next 12 months. Actual cancellation rates may differ.
IFRS 16 Incremental Borrowing Rate
On transition to IFRS 16 the Group’s IBR was applied to the lease liabilities that were in scope as at 28 December 2019. The weighted 
average IBR applied was 4.9 per cent, with a minimum rate of 3.6 per cent and a maximum rate of 6.8 per cent. These rates were 
based on corporate bond yields to maturity reflecting the Group’s indicative credit rating. In order to assess the Group’s IBR’s we 
considered yield curves at 28 December 2019 for similarly rated listed corporate bonds for durations aligned with the adjusted 
unexpired lease durations.
This is not considered to be a critical accounting estimate post transition due to the small number of new leases entered into each 
reporting period and therefore the IBR does not create any material sensitivities.
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Dignity plc Annual Report and Accounts 2022
Notes to the financial statements continued 
for the 52 week period ended 30 December 2022

Insurance plan cancellation rates
The key judgement used within the calculation of the deferred insurance plan assets and corresponding liabilities is the future 
expected cancellation rate per annum for the remaining life of active plans held. A current rate of 1.6 per cent (2021: 1.6 per cent) is 
being used which is based on historical data of cancellation rates on similar insurance plans sold by third parties in the past for which 
the Group is the beneficiary. This estimate therefore is subject to sensitivity.
If this expected future rate of cancellation were to reduce/increase by 0.2 per cent to 1.4 per cent/1.8 per cent respectively, the 
impairment charged in the current period of £0.3 million would reduce/increase by £0.4 million. If this rate reduced/increased by 
0.4 per cent to 1.2 per cent/2.0 per cent respectively, the impairment charged in the current period of £0.3 million would reduce/
increase by £0.8 million.
New accounting standards, interpretations and amendments adopted by the Group
The Group has applied the amendment to IAS 37, ‘Provisions, Contingent Liabilities and Contingent Assets’, for the first time for 
the period ended 30 December 2022. The amendment specifies which costs an entity needs to include when assessing whether 
a contract is onerous or loss-making. The amendment has created an onerous provision of £0.2 million.
There are no other accounting standards, interpretations or amendments that have been adopted by the Group for the period 
ended 30 December 2022.
The Group’s securitisation documents contemplate accounting policy changes and provide a mechanism that ensures covenant 
calculations are not materially impacted to the detriment of either the Group or Noteholders.
Standards, amendments and interpretations to existing standards that are not yet effective and have not been early adopted
The following standards, amendments and interpretations to existing standards have been published that are mandatory for 
accounting periods beginning on or after 1 January 2023 or later periods but which the Group has not early adopted:
IFRS 17, ‘Insurance Contracts’. The standard is expected to be effective 1 January 2023 and will therefore impact on the Group’s 2024 
Annual Report. The new standard establishes principles for the recognition, measurement, presentation and disclosure of insurance 
contracts within the scope of the standard. The Group is in the early stages of assessing whether the standard will have an impact in 
relation to its pre-need funeral plans.
IAS 1, ‘Presentation of Financial Statements’. The amendments to the standard is expected to be effective 1 January 2023 and will 
therefore impact on the Group’s 2024 Annual Report. The amendments specify the requirements for classifying liabilities as current 
or non-current and also require companies to disclose material accounting policies information rather than significant accounting 
policies. This is not expected to have a material impact on the Group.
IAS 8, ‘Accounting Policies, Changes in Accounting Estimates and Errors’. This amendment to the standard is expected to be effective 
1 January 2023 and will therefore impact on the Group’s 2024 Annual Report. The amendment clarifies how companies should 
distinguish between change in accounting policies and accounting estimates. This is not expected to have a material impact 
on the Group.
IAS 12, ‘Income Taxes’. The amendment to the standard is expected to be effective 1 January 2023 and will therefore impact on the 
Group’s 2024 Annual Report. The amendment relates to initial recognition of deferred tax arising from single transactions. This is not 
expected to have a material impact on the Group.
IFRS 16, ‘Leases’. The amendment to the standard is expected to be effective 1 January 2024 and will therefore impact on the Group’s 
2025 Annual Report. The amendment clarifies how a seller-lessee subsequently measures sale and leaseback transactions. This is not 
expected to have a material impact on the Group.
All other new accounting standards and interpretations that have been published are not effective for 30 December 2022 and have 
not been early adopted by the Group. These standards are not expected to have a material impact on the Group in the current 
or future reporting periods or on foreseeable future transactions.
The Group’s securitisation documents contemplate accounting policy changes and provide a mechanism that ensures covenant 
calculations are not materially impacted to the detriment of either the Group or Noteholders.
Dignity plc Annual Report and Accounts 2022
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2 Financial risk management
The Group finances its operations by a mixture of shareholders’ funds, Secured Notes and bank borrowings. This approach seeks 
to minimise financing costs and generate optimum shareholder value through efficient leveraging of the Group’s balance sheet, 
which is made possible by the stable and predictable cash-generative nature of the business.
It is not the Group’s policy to actively trade in derivatives.
Market risk
Interest rate risk and other price risk
The Group’s main borrowings consist of Secured Notes, which are at fixed interest rates, resulting in a predetermined repayment 
profile. The fair value of these financial instruments is based on underlying gilt prices and yield spreads based on the market’s current 
view of the risk profile of the Secured Notes. Consequently, the fair value of these instruments will fluctuate. Fair values are not 
relevant to the Group unless it were to change its funding strategy and repay the Secured Notes early.
The Trading Group has significant cash balances that are held in institutions with a long-term rating of at least BBB by Standard & 
Poor’s and BBB- by Fitch. These balances earn interest by reference to the Bank of England base rate. If interest rates were to increase 
by one per cent at the beginning of 2023 then the Group would receive £0.1 million additional interest on an annualised basis for each 
£10.0 million held.
The Trusts also hold significant cash balances which are also subject to interest rate fluctuations, as well as holding equity and bond 
investments which see fluctuations due to market conditions. The Trusts have Trustees, the majority of whom are required by law 
to be unconnected to the Trading Group. The Trusts have separate professional advisers, meet regularly and operate an investment 
policy by reference to a statement of investment principles. The Trustees target a return that seeks to generate a surplus above 
funeral cost inflation, subject to defined acceptable levels of absolute loss and risk of loss to the actuarial valuation.
None of the Group’s other financial liabilities or financial assets carry any significant interest rate risk.
Credit risk
Trade receivables are the main source of credit risk to the Group. However, this risk is minimised as much as possible through 
well‑established credit control procedures. Quantitative disclosures regarding the ageing of these receivables are included in note 22(c).
In addition to the above, for all funeral plans sold post 29 July 2022 and any rescue plans transferred over to a Dignity funeral plan, the 
Group has guaranteed to provide a funeral at the time of need if there are instalment payments outstanding, provided that the funeral 
plan has been in place for a minimum of 12 months and instalment payments have been kept up to date. The maximum number of 
instalment payments is 60 months. The Group has considered the risk of the need to perform funerals on plans with outstanding 
balances and a provision of £1.1 million has been accounted for accordingly.
Liquidity risk
The Group manages its liquidity risk by maintaining sufficient cash reserves, committed undrawn borrowing facilities and 
regular monitoring and forecasting of cash balances. In addition, the Group is required under the terms of its secured borrowings 
to maintain a precisely defined EBITDA to total debt service ratio of at least 1.5 times in respect of the Securitisation Group, excluding 
the pre-need Trusts. This ratio was determined when raising the debt as being sufficient to ensure all borrowings could be repaid. 
During the temporary covenant waiver period that was approved by bondholders in March 2022, any cash transferred into the 
Securitisation Group during the waiver period (up to 31 March 2023) can be included within the EBITDA to debt service ratio for the 
following 12 months. A cash transfer of £34.1 million has been made into the Securitisation Group for the covenant measurement 
point up to and including 30 December 2022, resulting in a ratio of 1.96 times at 30 December 2022 (31 December 2021: 2.13 times). 
Excluding this cash transfer the ratio at 30 December 2022 was 0.95 times.
This covenant test (as amended by the temporary covenant waiver introduced in March 2022) has been satisfied on each quarterly 
testing date in the period.
If this primary financial covenant is not achieved, then this may lead to an Event of Default under the terms of the Secured Notes, 
which could result in the Security Trustee taking control of the Securitisation Group on behalf of the Secured Noteholders. Refer 
to going concern disclosures on pages 134 to 137 for further details.
Whilst not a covenant, in order for the Group to transfer excess cash from the Securitisation Group to Dignity plc, it must achieve 
both a higher EBITDA to total debt service ratio of 1.85 times and achieve a Free Cash Flow to total debt service (a defined term in 
the securitisation documentation) of at least 1.4 times. This latter ratio at December 2022 was 0.58 times (December 2021: 1.76 times). 
These combined requirements are known as the Restricted Payment Condition (‘RPC’). Given the ratios achieved, the RPC was not 
achieved at December 2022. Failure to pass the RPC is not a covenant breach and does not cause an acceleration of any debt 
repayments. Any cash not permitted to be transferred whilst the RPC is not achieved will be available to be transferred at a 
later date once the RPC requirement is achieved but otherwise can be used within the Securitisation Group with no restrictions.
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Dignity plc Annual Report and Accounts 2022
Notes to the financial statements continued 
for the 52 week period ended 30 December 2022

Capital risk management
The Group’s objective under managing capital is to safeguard the Group’s ability to continue as a going concern in order to provide 
returns for shareholders and repay holders of Secured Notes. It also aims to reduce its cost of capital by maintaining an optimal 
capital structure. The Group’s capital comprises equity and net debt as set out in note 25. The Group’s principal source of long-term 
debt financing are the Secured A Notes, rated A- by Fitch and BBB- by Standard & Poor’s, and the Secured B Notes, rated BB+ and 
CCC+ respectively by Fitch and Standard & Poor’s.
The Group monitors its capital structure based on the ratio of the Trading Group gross debt service, as summarised in note 25, 
to underlying earnings before interest, taxation, depreciation and amortisation (‘EBITDA’).
In order to achieve these objectives, the Group may adjust the amount of dividends paid to shareholders, return capital to shareholders, 
issue new shares or issue further Class A and B Secured Notes. The Group has not paid a dividend since June 2019 and the Directors 
do not expect to do so until the business has returned to a more sustainable financial footing. We continue to work on our plans to 
improve our capital structure so that the pursuit of the best long-term value for shareholders is not compromised by the covenants 
attached to our bonds. We retain significant cash resources, continue to be cash generative and understand the importance of 
optimising total shareholder return whilst maintaining a balance between different stakeholders, and it is the Directors’ intention 
to pay a dividend as soon as we believe it is financially prudent to do so.
During the period, the Group achieved its covenants (as amended by the temporary covenant waiver introduced in March 2022) 
for the Secured Notes under the terms of the Group’s secured borrowings (see ‘Liquidity risk’ above).
The Group has continued to work on a long-term solution to improve the Group’s capital structure and on 7 September 2022 
a consent solicitation was launched. This obtained certain consents from Noteholders for a potential transaction involving the 
realisation of value from selected crematoria assets, with the expected proceeds of such a transaction being applied in a partial 
redemption of the Class A Notes, as required by the current documentation. The necessary quorum was achieved on 29 September 
2022 (with 99.92 per cent of the aggregate principal amount of the Notes for the time being outstanding being represented and 
with 94.42 per cent of the votes being cast in favour of the proposal) and the consent to the proposal applies for a 12 month period 
to 29 September 2023. Once the transaction is complete, an outcome the Board expects within the 12 months allowed, there are 
amendments to the documents that will allow further equity cures, with restrictions, to be made going forward should they 
be required.
As part of the proposed agreement with Noteholders, Dignity will be required to inject a minimum of £70.0 million into the Securitisation 
Group companies to partially repay at full make-whole (compensating Noteholders for the present value of future cash flows discounted at 
Gilts +50 basis points) some of the Class A Notes outstanding in consideration for assets leaving the Securitisation Group. This will result in a 
deleveraging of the Group and a positive impact on the underlying financial ratios and covenant calculations. Funds for this injection are 
expected to be realised from a capital transaction relating to the sale of certain crematoria assets but the agreement with bondholders 
does not limit where the funds come from.
Climate risk
In preparing the consolidated financial statements the Group has considered the impact of climate change, taking into account the 
relevant disclosures in the Strategic Report, including those made in accordance with the recommendations of the Task Force on 
Climate-related Financial Disclosures and the Group’s pledge to be net-zero by 2038. The current forecast for capital expenditure 
needed to meet the net zero commitment over the period to 2038 are at an early stage and will be phased over a number of years 
depending on the available funds. The current strategy is to phase in electric vehicles of our funeral fleet, this will be performed as 
part of the normal fleet replacement programme. Furthermore, Crematoria upgrades are also planned to be part of the normal 
capital replacement regime. Therefore, there has been no material impact on expected useful economic lives and the impairment 
exercise considers replacement of property, plant and equipment, where maintaining the current capital base. Consequently, there 
has been no impact on the current period financial reporting judgements and estimates, including impairment and deferred tax 
asset unwinds. Furthermore, this is consistent with the assessment that climate change is not expected to have a significant impact 
on the Group’s going concern assessment to March 2024 nor the viability of the Group over the next three years. This will continue 
to be considered as the pathway is developed further.
Dignity plc Annual Report and Accounts 2022
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3 Revenue and segmental analysis
Operating segments are reported in a manner consistent with internal reporting provided to the chief operating decision maker, who 
is responsible for allocating resources and assessing performance of the operating segments. The chief operating decision maker of 
the Group has been identified as the two Executive Directors.
For statutory purposes the Group has two reporting segments, funeral services and crematoria, as under IFRS 15 only a single 
performance obligation exists when a pre-arranged funeral plan is sold, being the performance of a funeral. The Group also 
reports central overheads, which comprise unallocated central expenses.
Revenue
Funeral services relate to two primary sources of revenue:
•	 Funerals arranged and funded by the client at the time of need, in addition to ancillary items, such as memorials and floral 
tributes; and
•	 Funerals arranged and funded by a pre-arranged Trust funeral plan, for which amounts recognised as revenue arise from the 
derecognition of deferred revenue on completion of the related performance obligation.
Crematoria services relate to cremation services and the sale of memorials and burial plots at the Dignity operated crematoria 
and cemeteries.
Underlying revenue and operating profit
For the purpose of alternative performance measures the Group has three reporting segments, funeral services, crematoria and 
pre-arranged funeral plans, as the chief operating decision maker reviews segmental performance before applying the effect of IFRS 15.
Funeral services relate to the provision of funerals and ancillary items, such as memorials and floral tributes.
Crematoria services relate to cremation services and the sale of memorials and burial plots at the Dignity crematoria and cemeteries.
Pre-arranged funeral plans represent the sale of funerals in advance to clients wishing to make their own funeral arrangements 
and the marketing and administration costs associated with making such sales.
Substantially all Trading Group revenue is derived from, and substantially all of the Trading Group’s net assets and liabilities are 
located in, the United Kingdom and Channel Islands and relates to services provided. Overseas transactions are not material.
Underlying revenue and underlying operating profit are stated before non-underlying items and the effect of consolidation of the 
Trusts and applying IFRS 15 as defined on page 192.
Reconciliations to statutory amounts
Non-underlying items represent certain non-recurring or non-trading transactions. See alternative performance measures on pages 
192 and 193 for further details.
Other adjustments reflect the consolidation of the Trusts and applying IFRS 15. Underlying revenue substitutes revenue arising from 
the derecognition of deferred revenue on completion of the related performance obligation, which includes the impact of significant 
financing, with the payments received from the Trusts on the death of a plan member, and recognises marketing allowances at the 
inception of a plan, net of an allowance for cancellations. Underlying revenue also excludes amounts relating to disbursements and 
external payments made when the performance of the plan funeral is delivered by third parties.
Disaggregated revenue
The disaggregated revenue and operating profit/(loss), by segment, is shown in the following tables:
52 week period ended 30 December 2022
Underlying 
revenue
£m
Other
adjustments(1)
 £m
Revenue
£m
Funeral services
176.4
64.8
241.2
Crematoria
81.9
–
81.9
Pre-arranged funeral plans
12.2
(12.2)
–
Group
270.5
52.6
323.1
(1)	 See alternative performance measures on page 194 for a reconciliation of other adjustments.
Within funeral services revenue £105.6 million relates to the release of deferred revenue arising on the completion of performance 
obligations or on cancellation under pre-need Trust plans.
In addition to the adjustments noted above relating to revenue, in arriving at underlying operating profit further other adjustments, 
reflecting the impact of consolidating the Trusts and applying IFRS 15, have been recorded. This includes corresponding entries 
relating to the exclusion of disbursements and external payments made when the performance of the funeral is delivered by third 
parties. Adjustments are also made to exclude the administration costs of the Trusts and to recognise commissions payable at the 
inception of a plan rather than on delivery of the funeral or cancellation.
150
Dignity plc Annual Report and Accounts 2022
Notes to the financial statements continued 
for the 52 week period ended 30 December 2022

The corporate interest restriction charge has been included within underlying taxation in 2022 as the charge has arisen due 
to the level of profitability of the Trading Group. In prior periods, the charge has been included within ‘other adjustments’ as 
non-underlying as the charge arose due to the level of fair value gains on the Trust bond portfolio as all Trust related items 
are included as non-underlying.
52 week period ended 30 December 2022
Underlying 
operating 
profit/(loss) 
before 
depreciation 
and 
amortisation 
£m
Underlying 
depreciation 
and 
amortisation 
£m
Underlying 
operating 
profit/(loss) 
£m
Non-
underlying
 items(1)
£m
Other
 adjustments(1)
£m
Operating 
profit/(loss) 
£m
Funeral services
29.9
(18.9)
11.0
(206.2)
2.4
(192.8)
Crematoria
47.5
(8.0)
39.5
(0.9)
–
38.6
Pre-arranged funeral plans
–
–
–
(0.1)
0.1
–
Central overheads
(31.1)
(1.5)
(32.6)
(14.3)
–
(46.9)
Group
46.3
(28.4)
17.9
(221.5)
2.5
(201.1)
Finance costs
(28.0)
(28.0)
Deferred revenue significant financing
(50.9)
(50.9)
Remeasurement of financial assets held by the Trusts 
and related income
(48.6)
(48.6)
Loss before taxation
(10.1)
(221.5)
(97.0)
(328.6)
Taxation
0.8
23.2
29.4
53.4
Underlying earnings for the period
(9.3)
Non-underlying items
(198.3)
Other adjustments
(67.6)
Loss after taxation
(275.2)
Loss per share for profit attributable 
to equity shareholders
– Basic (pence)
(18.6)p
(550.4)p
– Diluted (pence)
(550.4)p
(1)	 See alternative performance measures on pages 193 and 194 for a reconciliation of non-underlying items and other adjustments.
53 week period ended 31 December 2021
Underlying 
revenue
 £m
Other
adjustments(1)
£m
Revenue
£m
Funeral services
201.9
66.3
268.2
Crematoria
85.5
–
85.5
Pre-arranged funeral plans
24.6
(24.6)
–
Group
312.0
41.7
353.7
(1)	  See alternative performance measures on page 195 for a reconciliation of other adjustments.
Within funeral services revenue £108.1 million relates to the release of deferred revenue arising on the completion of performance 
obligations or on cancellation under pre-need Trust plans.
In addition to the adjustments noted above relating to revenue, in arriving at underlying operating profit further other adjustments, 
reflecting the impact of consolidating the Trusts and applying IFRS 15, have been recorded. This includes corresponding entries 
relating to the exclusion of disbursements and external payments made when the performance of the funeral is delivered by third 
parties. Adjustments are also made to exclude the administration costs of the Trusts and to recognise commissions payable at the 
inception of a plan rather than on delivery of the funeral or cancellation.
Dignity plc Annual Report and Accounts 2022
151
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Financial Statements
Other Information
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3 Revenue and segmental analysis (continued)
53 week period ended 31 December 2021 – restated(2)
Underlying 
operating 
profit/(loss) 
before 
depreciation 
and 
amortisation 
£m
Underlying 
depreciation 
and 
amortisation 
£m
Underlying 
operating 
profit/(loss) 
£m
Non-
underlying
 items(1)
£m
Other
 adjustments(1)
restated
 £m
Operating 
profit/(loss) 
restated
 £m
Funeral services
67.6
(19.4)
48.2
(45.4)
11.9
14.7
Crematoria
54.5
(7.5)
47.0
(0.5)
–
46.5
Pre-arranged funeral plans
–
–
–
(0.1)
0.1
–
Central overheads
(37.2)
(2.2)
(39.4)
(2.3)
–
(41.7)
Group
84.9
(29.1)
55.8
(48.3)
12.0
19.5
Finance costs
(29.0)
–
–
(29.0)
Deferred revenue significant financing
(51.6)
(51.6)
Remeasurement of financial assets held by the Trusts 
and related income
93.1
93.1
Profit before taxation
26.8
(48.3)
53.5
32.0
Taxation – continuing activities
(5.4)
2.5
(10.1)
(13.0)
Taxation – rate change
–
(8.3)
1.4
(6.9)
Taxation – total
(5.4)
(5.8)
(8.7)
(19.9)
Underlying earnings for the period
21.4
Non-underlying items
(54.1)
Other adjustments
44.8
Profit after taxation
12.1
Earnings per share for profit attributable to equity 
shareholders – restated(2)
– Basic (pence)
42.8p
24.2p
– Diluted (pence)
24.2p
(1)	  See alternative performance measures on pages 193 to 195 for a reconciliation of non-underlying items and other adjustments.
(2)	  Prior year comparatives have been restated for the 53 week period ended 31 December 2021 due to a reclassification of foreign exchange movements. 
See note 1 for further details
4 Net finance costs
52 week 
period ended 
30 December 
2022
£m
53 week
period ended
31 December 
2021
 restated(1)
£m
Finance costs
Secured Notes
22.7
23.1
Other loans
0.6
0.9
Finance costs on IFRS 16 lease liability
4.4
4.5
Net finance cost on retirement benefit obligations (note 28)
0.3
0.5
Finance costs
28.0
29.0
Deferred revenue significant financing (note 19)
50.9
51.6
Remeasurement of financial assets held by the Trusts and related income
Investment income
(22.2)
(9.8)
Fair value loss/(gain) on financial assets held by the Trusts (note 13)
57.7
(85.0)
Hedging/foreign exchange rate losses arising on financial assets held by the Trusts
13.1
1.7
Remeasurement of financial assets held by the Trusts and related income
48.6
(93.1)
Underlying net finance costs
Underlying finance costs
28.0
29.0
Finance income
–
–
Underlying net finance costs
28.0
29.0
(1)	 Prior year comparatives have been restated for the 53 week period ended 31 December 2021 due to a presentation change in relation to a reclassification of 
foreign exchange movements. See note 1 for further details.
152
Dignity plc Annual Report and Accounts 2022
Notes to the financial statements continued 
for the 52 week period ended 30 December 2022

5 (Loss)/profit before tax
Analysis by nature
52 week 
period ended
30 December 
2022
£m
53 week 
period ended
31 December 
2021 restated
 £m
The following items have been included in arriving at (loss)/profit before tax:
Staff costs (note 27)
121.2
116.6
Cost of inventories recognised as an expense (included in cost of sales)
20.2
19.1
Depreciation of property, plant and equipment – owned assets (note 9)
20.2
19.9
Deprecation of right-of-use asset (note 10)
7.9
9.2
Amortisation of intangible assets (included in administrative expenses) (note 8)
4.1
4.5
Expense related to practical expedients applied under IFRS 16 (note 10)
0.5
0.5
External transaction costs (included in administrative expenses)(1)
9.1
2.6
Trade name impairment (note 8)(1)
47.5
2.8
Trade name write-off (note 8)(1)
6.4
2.5
Marketing costs in relation to trials(1)
–
0.9
Restructuring costs – redundancy(1)
2.9
–
Restructuring costs – onerous provision(1)
0.3
–
Rescue plans – onerous provision(1)
12.5
–
Dignity promise – provision (1)
1.1
–
Goodwill impairment (note 8)(1)
112.3
36.4
Right-of-use asset impairment (note 10)(1)
17.4
–
Property, plant and equipment impairment (note 9)(1)
19.1
–
Loss/(profit) on sale of fixed assets(1)
0.1
(1.1)
Services provided by the Group’s auditors and its associates:
Fees payable to the Company’s auditors for the audit of parent company and consolidated financial statements
0.6
0.5
Fees payable to the Company’s auditors and its associates for other services:
– The audit of Company’s subsidiaries
0.3
0.2
– Audit-related assurance services
0.2
0.1
1.1
0.8
(1)	 Items are excluded in arriving at underlying performance measures. Please see the alternative performance measures on page 192 for further details.
During 2022, the Group received £0.3 million (2021: £2.5 million) of business rates relief.
During 2022, the Group paid £0.2 million (2021: £0.1 million) of fees to the Group’s auditor in connection with non-audit services, 
which are included within audit-related assurance services in the table above. See the Audit Committee report for further details.
6 Taxation
Analysis of charge in the period
52 week 
period ended
30 December 
2022
£m
53 week 
period ended
31 December 
2021
£m
Current tax – current period
0.7
7.7
Adjustments for prior period
(0.5)
(0.2)
Total corporation tax
0.2
7.5
Deferred tax – current period
(54.2)
5.4
Adjustments for prior period
0.6
0.1
Restatement of deferred tax for the change in UK tax rate
–
6.9
Total deferred tax
(53.6)
12.4
Taxation
(53.4)
19.9
Tax on items credited to other comprehensive income
52 week 
period ended 
30 December 
2022
 £m
53 week 
period ended 
31 December 
2021
£m
Deferred tax charge on remeasurement gains on retirement benefit obligations
1.4
3.9
Deferred tax charge on pension contributions
0.9
0.4
Current tax credit on pension contributions
(0.8)
(0.2)
Restatement of deferred tax for the change in UK tax rate
–
(1.9)
Total tax charged to other comprehensive income
1.5
2.2
Dignity plc Annual Report and Accounts 2022
153
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Financial Statements
Other Information
Strategic Report

6 Taxation (continued)
The taxation charge in the period is lower (2021: higher) than the standard rate of corporation tax in the UK of 19.0 per cent 
(2021: 19.0 per cent). The differences are explained below:
52 week 
period ended 
30 December 
2022
£m
53 week
period ended
31 December 
2021
£m
(Loss)/profit before taxation
(328.6)
32.0
(Loss)/profit before taxation multiplied by the standard rate of corporation tax in the UK of 19.0% (2021: 19.0%)
(62.4)
6.1
Effects of:
Adjustments in respect of prior period
0.1
(0.1)
Corporate interest restriction disallowance
–
1.5
Restatement of deferred tax for the change in UK tax rate
(12.9)
6.9
Expenses not deductible for tax purposes
21.8
5.5
Total taxation (credit)/charge
(53.4)
19.9
Under IFRS the effective tax rate is lower (2021: higher) than the standard UK tax rate of 19.0 per cent (2020: 19.0 per cent) 
principally due to the non-deductible expenses. The Group’s effective tax rate on underlying profits in the period was 7.9 per cent 
(2021: 20.2 per cent). The current period underlying effective tax rate is lower due to the effects of permanent disallowables with a 
tax impact totalling £1.1 million (2021: £0.3 million of permanent disallowables). The Group does not have any provisions for 
uncertain tax positions.
In the March 2021 budget and confirmed in the October 2022 budget, legislation to increase the main rate of corporation tax from 
19 per cent to 25 per cent from 1 April 2023 has been confirmed. The change was substantively enacted during the prior period; 
as a result, the Group recognised a non-underlying taxation charge of £6.9 million through its income statement and a credit 
of £1.9 million through other comprehensive income to reflect the one-off increase in the period of the Group’s deferred tax 
position within the 53 week period ended 31 December 2021. The credit of £12.9 million for the period ended 30 December 2022 
relates to the recognition of losses at 25 per cent as this is the corporation tax rate at which they are expected to unwind.
7 Earnings per share
The calculation of basic earnings per Ordinary Share has been based on the profit attributable to equity shareholders for the 
relevant period.
For diluted earnings per Ordinary Share, the weighted average number of Ordinary Shares in issue is adjusted to assume conversion 
of any dilutive potential Ordinary Shares.
The Group has two classes of potentially dilutive Ordinary Shares, being those share options granted to employees under the Group’s 
SAYE scheme and the contingently issuable shares under the Group’s LTIP schemes. At the balance sheet date, the performance 
criteria for the vesting of the awards under the LTIP schemes, including any deferred annual bonus, are assessed, as required by IAS 
33, and to the extent that the performance criteria have been met those contingently issuable shares are included within the diluted 
EPS calculations. As the impact of these shares is anti-dilutive for the 52 week period ended 30 December 2022, no adjustment has 
been made in respect of arriving at diluted earnings per Ordinary Share measures for that period (2021: dilutive so an adjustment).
The Group’s underlying measures of profitability exclude non-underlying items, the effects of IFRS 15 and consolidation of the Trusts as 
set out on page 192. These items have been adjusted for in determining underlying measures of profitability as these underlying 
measures are those used in the day-to-day management of the business and allow for greater comparability across periods.
Accordingly, the Board believes that earnings per Ordinary Share calculated by reference to this underlying performance measure 
helps users of the financial statements to fully understand the trading performance and financial position of the Group.
Reconciliations of the earnings and the weighted average number of shares used in the calculations are set out opposite:
154
Dignity plc Annual Report and Accounts 2022
Notes to the financial statements continued 
for the 52 week period ended 30 December 2022

Earnings
£m
Weighted 
average 
number of 
shares 
millions
Per share 
amount
pence
52 week period ended 30 December 2022
Underlying loss after taxation and EPS
(9.3)
50.0
(18.6)
Add: Non-underlying items (net of taxation credit of £23.2 million)
(198.3)
Add: Other adjustments (net of taxation credit of £29.4 million) (1)
(67.6)
Loss attributable to shareholders – Basic EPS
(275.2)
50.0
(550.4)p
Loss attributable to shareholders – Diluted EPS
(275.2)
50.0
(550.4)p
53 week period ended 31 December 2021
Underlying profit after taxation and EPS
21.4
50.0
42.8
Add: Non-underlying items (net of taxation charge of £5.8 million)
(54.1)
Add: Other adjustments (net of taxation charge of £8.7 million)(1)
44.8
Profit attributable to shareholders – Basic EPS
12.1
50.0
24.2
Profit attributable to shareholders – Diluted EPS
12.1
50.1
24.2
(1)	 See note 3 for further details.
8 Goodwill and other intangible assets
Trade
names(1)
£m
Use of third 
party brand 
name
 £m
Other(2)
£m
Software
 £m
Non-compete 
agreements 
£m
Sub-total
£m
Goodwill
£m
Total
£m
Cost
At 25 December 2020
150.4
3.2
4.7
2.7
0.2
161.2
232.6
393.8
Additions
–
–
–
–
–
–
0.4
0.4
At 31 December 2021
150.4
3.2
4.7
2.7
0.2
161.2
233.0
394.2
Additions(3)
–
–
–
0.7
–
0.7
0.2
0.9
At 30 December 2022
150.4
3.2
4.7
3.4
0.2
161.9
233.2
395.1
Accumulated 
amortisation and 
impairment
At 25 December 2020
(35.8)
(2.0)
(1.8)
(0.9)
(0.2)
(40.7)
(28.7)
(69.4)
Amortisation charge
(3.6)
(0.2)
(0.4)
(0.3)
–
(4.5)
–
(4.5)
Trade name write-off(4)
(2.5)
–
–
–
–
(2.5)
–
(2.5)
Impairment
(2.8)
–
–
–
–
(2.8)
(36.4)
(39.2)
At 31 December 2021
(44.7)
(2.2)
(2.2)
(1.2)
(0.2)
(50.5)
(65.1)
(115.6)
Amortisation charge
(3.3)
(0.1)
(0.4)
(0.3)
–
(4.1)
–
(4.1)
Trade name write-off(4)
(6.4)
–
–
–
–
(6.4)
–
(6.4)
Impairment
(47.5)
–
–
–
–
(47.5)
(112.3)
(159.8)
At 30 December 2022
(101.9)
(2.3)
(2.6)
(1.5)
(0.2)
(108.5)
(177.4)
(285.9)
Net book amount at 
30 December 2022
48.5
0.9
2.1
1.9
–
53.4
55.8
109.2
Net book amount at 
31 December 2021
105.7
1.0
2.5
1.5
–
110.7
167.9
278.6
Net book amount at 
25 December 2020
114.6
1.2
2.9
1.8
–
120.5
203.9
324.4
(1)	 Trade names arise on the acquisitions of funeral businesses and their fair value is calculated by reference to the estimated incremental cash flows expected 
to arise by virtue of the trade name being well established. There are no individually material trade names that amount to 6 per cent or more of the total net 
book value.
(2)	 Within other intangibles is £2.1 million relating to previously acquired interests in two crematoria subject to finite periods of operation (by way of lease and/or 
service concession). The fair value of these interests has been identified and recognised as a separate intangible asset. The value of each interest will be 
amortised over the remaining period of operation.
(3)	 Software additions in the period of £0.7 million within other intangibles relate to costs incurred in the development of the new pre-arranged funeral plan 
journey platform which includes website development. This is still in the course of construction at the period end and amortisation has not been charged 
and will not commence until the websites are in use.
(4)	 During the 52 week period ended 30 December 2022, the Group identified 20 (2021: seven) specific trade names that are no longer being used within the Group 
under the new regional structure and those intangible assets were required to be written off.
Goodwill acquisitions in 2022
On 18 March 2022, the Group acquired the trade and certain assets of Beyond Life Limited, a non-listed company based in the UK 
that offers online will writing and other services in relation to end-of-life care. The Group acquired the business because the online 
offering is seen as an enhancement to the services the Group provides.
Dignity plc Annual Report and Accounts 2022
155
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Financial Statements
Other Information
Strategic Report

8 Goodwill and other intangible assets (continued)
The fair values of the identifiable assets and liabilities of the business as at the date of acquisition were negligible and consequently, 
the consideration relates substantially to goodwill arising on acquisition, none of which is tax deductible. The cash consideration paid 
was £0.2 million. The goodwill comprises the value of expected access to customers and making available information and support 
to a wider customer base. Goodwill is allocated entirely to the funeral services segment.
From the date of acquisition, the business is not expected to contribute significantly to revenue or profit in the short-term until the 
Group provides investment in the business’ operations to increase awareness of the service within the industry.
Goodwill acquisitions in 2021
On 16 September 2021, the Group acquired the entire share capital of Funeral Advisor Limited, a non-listed company based in the UK 
that offers a free online resource to support individuals and families to research and organise a funeral online. The Group acquired 
Funeral Advisor Limited because the online offering is seen as an enhancement to the services it provides.
Goodwill of £0.4 million was made up of £0.2 million cash consideration, £0.1 million deferred consideration and £0.1 million 
contingent consideration.
The fair value of the contingent consideration at the acquisition date was estimated to be £0.1 million and has subsequently been 
re-calculated at £0.2 million based on latest management estimates. The fair value is determined using a discounted cash flow 
method. Future developments may require further revisions to the estimate. The maximum contingent consideration to be paid 
is £0.7 million.
Impairment tests for goodwill and trade names
As described in note 1, goodwill is subject to an annual impairment test in accordance with IAS 36, ‘Impairment of Assets’. Other 
non-current assets are also subject to an impairment test as at 30 December 2022 as in accordance with IAS 36, ‘Impairment 
of Assets’, there is an indication of impairment due to slower funeral market share growth, combined with more branch direct 
cremations rather than attended funerals being performed than originally anticipated in December 2021 and the subsequent 
short-term forecasts used for impairment testing at that time.
For the purpose of this impairment test goodwill is tested at a business segment level as this is the lowest level at which the return 
on assets acquired, including goodwill, is monitored.
The segmental allocation of goodwill and the recoverable amount of the goodwill cash-generating unit (‘CGU’) is shown below:
Book value
 30 December 
2022
£m
Recoverable 
amount
30 December 
2022
£m
Book value
31 December 
2021
£m
Recoverable 
amount
31 December 
2021
£m
Funeral services
–
108.2
112.1
371.3
Crematoria
55.8
371.7
55.8
391.5
55.8
479.9
167.9
762.8
The recoverable amount of each goodwill CGU is based on a value-in-use calculation. The impairment assessment then compares this 
value-in-use calculation to the carrying value of the CGU. Any impairment is then recognised in administrative expenses in the 
consolidated income statement.
The value-in-use calculations use cash flow projections derived from the latest forecast. Key assumptions used to produce the 
forecast are the estimated UK death rates (based on forecast death rates supplied by the ONS), anticipated market share, average 
revenues driven by pricing and the product mix between attended funerals at £2,729 and unattended funerals at £1,048 and medium 
and long-term growth rates. The value-in-use calculations for the December 2022 model include the approved forecast for 2023, 2024 
and 2025. The 2023 forecast assumes death rates are approximately one percent higher compared to the actual rate in 2022 and then 
revert back to announced ONS figures for 2024 and 2025. Market share growth assumptions reflect forecasted increases of 10 basis 
points in 2023 to 12.0 per cent and a further 20 basis points in both 2024 and 2025 giving market share of 12.2 per cent and 12.4 per 
cent respectively compared with the closing market share as at 30 December 2022 of 11.9 per cent. This market share growth is 
supported by performance in areas of the business where the new strategy is embedded, which is forecast to continue as this is 
completed across the funeral segment. The market share is modelled to then stabilise at the projected 2025 year end market share 
position over the remaining forecast period. Average revenues and product mix are based on week eight 2023 year to date actual 
performance. Management have then assumed that future revenue increases will equal future cost inflation.
Cash flows for segments beyond the initial 36 month period (December 2021: 36 month period) are extrapolated to 2042 (‘medium-
term growth rate’) using the growth in the ONS death rate as this is deemed to be a reliable indicator of future growth for the Group. 
The medium-term growth rates range from 2.3 per cent to 11.7 per cent (December 2021: 2.25 per cent). Beyond 2042 (‘long-term 
growth rate’) a growth rate of 2.25 per cent (December 2021: 2.25 per cent) is used, being an estimate of long-term growth, which 
reflects the expectations of long-term inflation and death rates. The ONS issued updated death rates in January 2022 and together 
156
Dignity plc Annual Report and Accounts 2022
Notes to the financial statements continued 
for the 52 week period ended 30 December 2022

with a further 14 months of death data they are deemed to be a reliable estimate of the longer-term future volumes. The cash flows 
for each segment are discounted at a pre-tax rate of 12.9 per cent (December 2021: 10.3 per cent).
Goodwill assessment
The impairment calculation indicated no impairment in the crematoria division with headroom under the current assumptions used 
of £147.8 million (2021: £170.3 million). The discount rate would need to increase to 21.2 per cent (2021: increase to 17.7 per cent) or 
the long-term growth rate would need to fall to minus 9.0 per cent (2021: minus 7.7 per cent) for the impairment test to result in £nil 
headroom for this segment. The likelihood of such movements in the discount rate and growth rate is deemed unlikely based on 
current market conditions.
The impairment assessment of the funeral services division has resulted in an impairment of goodwill of £112.3 million 
(2021: £36.4 million) which has been recognised within administrative expenses in the consolidated Income statement. The forecasts 
used in the assessment reflect the slower than expected market share growth which is a result of the new strategy taking longer to 
implement largely due to staff shortages. The Group is currently suffering like many other businesses with a shortage of workforce 
and a difficulty in recruiting which is causing us to be unable to offer funerals in a timeframe soon enough for some families and 
hence some business has been lost to competitors. The forecasts also reflect the at-need product mix in funerals being more 
weighted to branch direct cremations (unattended funerals) than originally anticipated, with future assumptions aligned to actual 
year-to-date experience of attended 56 per cent and unattended 12 per cent of total funerals.
Whilst the Group expects further long-term market share growth from the new strategy, the accounting standard (IAS 36) for 
impairment assessments does not allow forecasts to be used where assumptions cannot be evidenced or have not yet been 
implemented (e.g. cost savings). As a result, whilst the Group is committed to delivering its market share growth ambitions, given the 
infancy of the strategic plan implementation and the available evidence to demonstrate this growth as at the period ended 
30 December 2022 when the impairment assessment is made, the full extent of potential longer-term gains is not reflected in the 
impairment modelling.
Trade name, right-of-use and property, plant and equipment assessment
In addition to the Group’s goodwill impairment test, given the changes in the funeral market noted above, an impairment test was 
performed in respect of the Group’s other non-current assets in accordance with the requirements of IAS 36.
A value-in-use calculation has been performed against an individual CGU, which for the purposes of other non-current assets is 
deemed to be at a cost centre level, which includes a number of branches. This is the lowest level at which independent cash inflows 
can be identified due to the interdependency of various elements in relation to the care of the deceased, performance of a funeral or 
administration work, which can and are often carried out by any branch within a cost centre. This is also the lowest level at which 
costs are captured, for example all payroll costs for this collection of branches would be charged to the cost centre and not the 
individual branches due to the sharing of resources across the branches. Management have considered alternative judgements 
relating to the determination of CGU’s, however the above is considered to be the most practicable and balanced. The CGU cash flows 
are based on the individual CGU projections for the next 12 months and include an allocation of central costs and then adjusted in 
years two and three onwards using the same assumptions as used within the goodwill impairment assessment described above. As 
goodwill is not allocated at a cost centre CGU level the impairment test for other non-current assets is performed before goodwill at a 
business segment level.
Identified impairments at a CGU level are pro-rated against non-current assets based on the net book value and include an allocation 
of central assets. The performance of this impairment assessment at cost centre level indicated an impairment within the funeral 
services segment of:
•	 £47.5 million (December 2021: £2.8 million) in relation to trade names;
•	 £17.4 million (December 2021: £nil) in relation to right-of-use assets; and
•	 £19.1 million (December 2021: £nil) in relation to property, plant and equipment.
£0.7 million (December 2021: £nil) has been recognised within cost of sales and £83.3 million (December 2021: £2.8 million) recognised 
within administrative expenses in the consolidated income statement.
The recoverable amount of all impaired CGUs within the funeral services division is £20.6 million which is based on a value-in-use 
calculation. In line with IAS 36 an exercise has been performed on an asset-by-asset basis to ensure that no asset (or CGU) has been 
impaired below its value-in-use or fair value less cost of disposal. This exercise has included obtaining external market valuations 
which were principally available for freehold properties and vehicles and an assumption that additions to plant and equipment in the 
last 12 months is a proxy to fair value. In addition, an assessment has been performed on right-of-use assets to assess market rents 
and the ability to sub-let properties to determine a discounted cashflow. The recoverable amount for trade names in impaired CGU’s 
is considered to be nil. These impairments and the subsequent reduction in net book value have been reflected within the above 
goodwill impairment calculations to reflect the lower asset base.
Dignity plc Annual Report and Accounts 2022
157
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Financial Statements
Other Information
Strategic Report

8 Goodwill and other intangible assets (continued)
Goodwill and other non-current asset sensitivities
The impairment booked is based on management’s best estimate of future performance; however, there is significant estimation 
uncertainty and judgement involved in determining future cash flows. The following table demonstrates the impact on the above 
impairment charges in the funeral services segment based on a number of reasonably possible sensitivities:
Sensitivity applied to trade names and other non-current assets
Decrease/
(increase) in 
impairment 
charge
£m
Increase in discount rate of 1 per cent (to 13.9 per cent)
(1.4)
Increase in 2023 funeral services EBITDA and beyond of £3.0m
1.4
Decrease in 2023 funeral services EBITDA and beyond of £3.0m
(1.6)
(1)	 The sensitivities above are based on an assessment of value-in-use. In the event of further impairment, it is expected that a number of assets will have a measurable 
fair value less costs of disposal above the value-in-use of the assets, such that any additional impairment recognised is likely to be lower than demonstrated. However, 
such analysis cannot be reliably estimated until any additional impairment results as it is only then that an assessment can be made of the fair value less costs of 
disposal to ensure that the asset is written down to its appropriate carrying value (being the higher of value-in-use and fair value less costs of disposal).
9 Property, plant and equipment
Freehold land 
and buildings 
£m
Leasehold
 improvements(1)
£m
Plant, 
machinery, 
fixtures and 
fittings
£m
Motor
vehicles
 £m
Work in 
progress
£m
Total
£m
Cost
At 25 December 2020
183.1
65.1
62.7
78.6
5.5
395.0
Additions
5.6
0.3
3.0
0.7
11.7
21.3
Disposals
(0.3)
(0.6)
(1.3)
(0.3)
–
(2.5)
Reclassification
6.0
0.8
3.4
–
(10.2)
–
At 31 December 2021
194.4
65.6
67.8
79.0
7.0
413.8
Additions
3.0
1.1
4.8
4.3
16.1
29.3
Disposals
(0.4)
(0.1)
(1.2)
(2.3)
–
(4.0)
Reclassification
1.6
3.0
2.2
0.7
(7.5)
–
At 30 December 2022
198.6
69.6
73.6
81.7
15.6
439.1
Accumulated depreciation
At 25 December 2020
(42.5)
(25.1)
(38.3)
(48.2)
–
(154.1)
Depreciation charge
(5.8)
(3.6)
(5.5)
(5.0)
–
(19.9)
Disposals
0.1
0.5
1.4
0.3
–
2.3
At 31 December 2021
(48.2)
(28.2)
(42.4)
(52.9)
–
(171.7)
Depreciation charge
(6.5)
(3.1)
(5.9)
(4.7)
–
(20.2)
Disposals
0.1
–
1.2
2.2
–
3.5
Reclassifications
0.1
(0.2)
0.1
–
–
–
Impairment
(6.9)
(7.5)
(4.0)
(0.7)
–
(19.1)
At 30 December 2022
(61.4)
(39.0)
(51.0)
(56.1)
–
(207.5)
Net book amount at 30 December 2022
137.2
30.6
22.6
25.6
15.6
231.6
Net book amount at 31 December 2021
146.2
37.4
25.4
 26.1
7.0
242.1
Net book amount at 25 December 2020
140.6
40.0
24.4
 30.4
5.5
240.9
(1)	 Leasehold improvements represent leasehold improvements expenditure on leased properties. These are separate to the right-of-use asset which comprises the 
initial measurement of the corresponding liability and any initial direct costs, subsequently measured at cost less accumulated depreciation and impairment losses.
Depreciation expense of £9.7 million (2021: £9.4 million) is included within cost of sales and £10.5 million (2021: £10.5 million) 
is included within administrative expenses.
See note 8 for further information on the impairment charge booked in the current period.
Details of any security over assets are disclosed in note 30.
The Group had capital expenditure authorised by the Board and contracted for at the balance sheet date of £12.7 million 
(2021: £6.3 million) in respect of property, plant and equipment.
158
Dignity plc Annual Report and Accounts 2022
Notes to the financial statements continued 
for the 52 week period ended 30 December 2022

10 Leases
Right-of-use asset
30 December 
2022
 £m
31 December 
2021
£m
At beginning of period
89.1
95.2
Additions
2.9
2.4
Depreciation charge
(7.9)
(9.2)
Impact of changes in lease payments
1.7
0.7
Impairment
(17.4)
–
At end of period
68.4
89.1
See note 8 for further information on the impairment charge booked in the current period.
Lease liability
30 December 
2022
£m
31 December 
2021
 £m
At the beginning of the period
82.9
88.5
Additions
2.9
2.7
Impact of changes in lease payments
1.7
0.8
Interest expense
4.4
4.5
Payments
(11.6)
(13.6)
At end of period
80.3
82.9
Current
7.0
7.1
Non-current
73.3
75.8
See note 22 (e) for maturity analysis of lease liabilities.
All right-of-use assets and lease liabilities are related to leasehold properties. Some lease contracts contain rent review periods, break 
clauses and options to extend, all of which are assessed and negotiated by the Group, taking into account any changes in business 
need, throughout the contract term. In accordance with IFRS 16, the Group has calculated the full lease term on the majority of its 
leases, beyond break, to represent the reasonably certain lease term within the total £80.3 million of lease liabilities held on the 
consolidated balance sheet.
The following are the amounts recognised in the consolidated income statement:
30 December 
2022
£m
31 December 
2021
£m
Depreciation expense of the right-of-use asset
7.9
9.2
Interest expense on lease liabilities
4.4
4.5
Expense related to practical expedients applied
0.5
0.5
Impairment
17.4
–
Total amount recognised in the consolidated income statement
30.2
14.2
In addition, £1.2 million (2021: £1.3 million) has been recognised in the consolidated income statement in respect of contingent rentals 
and other charges on leases and is recognised within cash flows from operating activities within the consolidated statement of cash 
flows. Contingent rentals depend upon the level of turnover achieved, in accordance with the related lease contracts.
The Group had total cash outflows for leases classified under IFRS 16 of £11.6 million (2021: £13.6 million). The Group also had 
non-cash additions to right-of-use assets of £2.9 million (2021: £2.4 million) and lease liabilities of £2.9 million (2021: £2.7 million).
Sublease payments received in the period amount to £0.2 million (2021: £0.3 million). Total future sublease payments receivable 
relating to leases amount to £0.1 million (2021: £0.2 million).
Dignity plc Annual Report and Accounts 2022
159
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Financial Statements
Other Information
Strategic Report

11 Investment in associates
At 30 December 2022 and 31 December 2021 the Group has a 23.8 per cent investment in Funeral Zone Limited (‘Funeral Zone’). 
Funeral Zone is a UK online funeral resource for funeral directors and clients and has been invested in for its intellectual property 
opportunities. Funeral Zone is a private entity that is not listed on any public exchange. The registered office of Funeral Zone is 1 
Pinhoe Road, Exeter, EX4 7HP.
The Group holds less than two per cent of the voting rights of Funeral Zone but is deemed to have significant influence principally 
due to having an appointed board member who represents 25 per cent of the Board of Directors and therefore has the power to 
participate in the financial and operating policy decisions. The Group also hold a call option over a further 44.4 per cent of shares. 
These potential voting rights are not currently taken into consideration when assessing control as the call option is not considered 
to be substantive in nature at this time, due to the exercise price of the option. The option is considered to have a £nil fair value 
at 30 December 2022 for the same reason.
In the previous periods the Group performed a review to assess whether there was objective evidence that the carrying value of the 
investment was impaired. Given ongoing losses recorded by Funeral Zone coupled with the going concern risk of the business, as 
noted in its most recent financial statements, the Group fully provided against its investment. At 30 December 2022, Funeral Zone 
continues to make losses and the investment is still fully provided against.
Based on the latest publicly available information, being the filed financial statements, the Group’s share of the cumulative losses 
of Funeral Zone is £1.1 million (December 2021: £1.1 million). Of these losses a total of £0.6 million was recognised within the 2019 
consolidated income statement when applying equity accounting. Following an impairment charge of £5.4 million recognised in the 
consolidated income statement in 2019, the Group has not recognised any further share of losses.
12 Deferred insurance commissions
30 December 
2022
 £m
31 December 
2021
 £m
Non-current
Deferred insurance commissions
8.0
8.4
The Group is the named beneficiary on a number of life assurance products sold by third party insurance companies, in consideration 
for which the Group has committed to performing the funeral (including some disbursements) of the plan holder at a discount to its 
rates prevailing at the time of death. The asset reflects the level of expected future funerals on commissions paid and payable in the 
future and is offset with a provision for expected future cancellations.
An impairment of £0.3 million (2021: £0.8 million) has been charged to the consolidated income statement which reflects the changes 
in future expected cancellation rates.
13 Financial assets held by the Trusts
30 December 
2022
£m
31 December 
2021
£m
Financial assets held by the Trusts
957.3
1,043.1
The Trusts of Age UK Funeral Plans and the National Funeral Trust continue to take independent advice regarding the investment 
strategy. The current portfolio profile is as follows:
Example investment types
Actual (%)
Defensive investments
Index linked gilts and corporate bonds
10–12
Illiquid investments
Private equity investments
6–8
Core growth investments
Equities
64–67
Liquid investments
Cash portfolios
16–17
The assets of the UK Funerals (2022) Trust are currently held in cash totalling £6.8 million pending an investment.
Given the high percentage of investments held within equities, this does impose an inherent risk of exposure to downward falls in 
equity markets. Such investments can be subject to volatility due to movements in underlying markets and assets and can go up and 
down. The Group monitors this closely and this forms part of its considerations for its long-term investment strategy, noting that the 
purpose of the Trust is to provide asset coverage (and a surplus) to fund the pre-need funerals return which are forecast to have an 
average maturity of 10 plus years.
See Strategic Report for further details.
160
Dignity plc Annual Report and Accounts 2022
Notes to the financial statements continued 
for the 52 week period ended 30 December 2022

Analysis of the movements in financial assets held by the Trusts:
30 December 
2022
£m
31 December 
2021
£m
Fair value at the start of the period
1,043.1
967.1
Remeasurement recognised in the consolidated income statement*
(57.7)
85.0
Investment income*
22.2
7.7
Hedging/foreign exchange losses(1) *
(13.1)
(1.7)
Purchases
177.1
948.7
Disposals
(214.1)
(960.9)
Investment administrative expenses deducted at source
(0.2)
(2.8)
Fair value at the end of the period
957.3
1,043.1
(1)	 This represents foreign exchange differences and currency hedges against exposure to global equity portfolios held by the Trusts.
*	
The sum of these line items forms part of the remeasurement of financial assets held by the Trusts and related income, recognised in the consolidated 
income statement.
Interest and dividend income received is included within remeasurements recognised in the consolidated income statement.
14 Inventories
30 December 
2022
£m
31 December 
2021
 £m
Materials
0.6
0.7
Finished goods
7.3
7.9
7.9
8.6
During the period £0.2 million (2021: £0.2 million) has been credited to the consolidated income statement relating to provision 
against inventory.
15 Trade and other receivables
30 December 
2022
£m
31 December 
2021
 £m
Trade receivables: Trusts
9.0
9.4
Trade receivables: at-need
25.6
24.0
Less: provision for impairment (note 22(c))
(8.9)
(8.8)
Net trade receivables
25.7
24.6
Prepayments and accrued income
3.4
4.2
Other receivables
0.9
1.2
30.0
30.0
Trust trade receivables represent amounts due to the Group’s Trusts in respect of plans sold, where the Group’s performance 
obligation has yet to be satisfied. Instalments due to the Trusts after the balance sheet date are excluded as they are not 
contractually due.
At-need trade receivables represent all other trade receivables due to the Group.
Concentrations of credit risk with respect to trade receivables are limited due to the Group’s customer base being large and unrelated. 
Due to this, management believes there is no further credit risk provision required in excess of normal provision for doubtful 
receivables. For further details of the trade receivables past due and impaired refer to note 22(c).
In addition to the above, all funeral plans sold post 29 July 2022 and any rescue plans transferred over to a Dignity funeral plan, the 
Group has guaranteed to provide a funeral at the time of need if there are instalment payments outstanding, provided that the funeral 
plan has been in place for a minimum of 12 months and instalment payments have been kept up to date. The maximum number of 
instalment payments is 60 months. The Group has considered the risk of the need to perform funerals on plans with outstanding 
balances and a provision of £1.1 million has been accounted for. See note 1 for further details.
Due to the short-term nature of these balances, the carrying value is considered to be their fair value.
Dignity plc Annual Report and Accounts 2022
161
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Financial Statements
Other Information
Strategic Report

16 Cash and cash equivalents
Note
30 December 
2022
£m
31 December 
2021
£m
Trading Group
7.7
55.9
Trusts
(a)
9.4
19.8
Operating cash as reported in the consolidated statement of cash flows as cash 
and cash equivalents
17.1
75.7
Amounts set aside for debt service payments
(b)
–
–
Cash and cash equivalents as reported in the balance sheet
17.1
 75.7
(a) Trusts cash balances
All assets of the Trusts can, by definition, only be used for certain prescribed purposes such as, but not limited to, the payment for a 
funeral or a refund on cancellation of a plan. They cannot be used for day-to-day operational activities of the wider Trading Group and 
could not, for example, be used to fund a capital expenditure project. The cash is held in Trust bank accounts but is accessible without 
restriction and can be used within the Trusts for any allowable purpose, such as payment following the performance of a funeral. As 
Dignity is considered to control the activities of the Trusts, this cash balance meets the requirements to be included in cash and cash 
equivalents for the purposes of IAS 7.
(b) Amounts set aside for debt service payments
Amounts are transferred to these restricted bank accounts shortly in advance of making the bi-annual payments to the holders of the 
Secured Notes, which include the payment of the interest and principal on the Secured Notes, the repayment of liabilities due on the 
Group’s commitment fees due on its undrawn borrowing facilities and for no other purpose. The consolidated statement of cash 
flows shows the gross amounts of payments to the restricted bank accounts as ‘finance costs paid’ and ‘payments due under Secured 
Notes’, in accordance with their nature. Supplementary information is provided to show the actual payments to the Noteholders and 
the movement in the restricted bank accounts in the period. The amounts shown as ‘transfer from restricted bank accounts for 
finance costs’ and ‘payments to the restricted bank accounts for repayment of borrowings’ relate to the opening and closing balances 
of the account respectively, and hence the figures presented for the 52 week period ended 30 December 2022 exclude the mid-year 
transfers and payments. No amounts were included in December 2022 or December 2021 as the payments to these respective 
parties were made on 30 December 2022 and 31 December 2021 and therefore there was no restricted cash.
The Note Trustees have charge over this restricted bank account.
17 Financial liabilities
Note
30 December 
2022
 £m
31 December 
2021
£m
Current
Secured A Notes
(a)
10.9
10.5
Lease liabilities
(c)
7.0
7.1
Insurance commissions payable
(d)
1.3
1.0
(b)
19.2
18.6
Non-current
Secured Notes
(a)
505.2
516.1
Lease liabilities
(c)
73.3
75.8
Insurance commissions payable
(d)
1.7
2.2
580.2
594.1
(a) Secured Notes
On 17 October 2014, Dignity Finance PLC issued the Secured Notes. Interest is payable on the Secured Notes on 30 June and 
31 December of each year.
Transaction costs of £0.3 million and £0.4 million were incurred directly relating to the issue of the Secured A Notes and the Secured B 
Notes respectively. At 30 December 2022, £0.1 million (2021: £0.2 million) and £0.3 million (2021: £0.3 million) of the transaction costs 
in respect of the Secured A Notes and the Secured B Notes respectively remain unamortised.
For further details of security over the Secured Notes see note 30.
162
Dignity plc Annual Report and Accounts 2022
Notes to the financial statements continued 
for the 52 week period ended 30 December 2022

The amortisation profile of the Secured Notes is as follows:
Secured A Notes
2023
£m
2024
 £m
2025
£m
2026
£m
2027
£m
2028
£m
2029
£m
2030
£m
2031
£m
2032
 £m
2033
£m
June
5.4
5.6
5.8
6.0
6.2
6.4
6.7
6.9
7.2
7.4
7.7
December
5.5
5.7
5.9
6.1
6.4
6.6
6.8
7.1
7.3
7.6
7.8
Total
10.9
11.3
11.7
 12.1
 12.6
13.0
13.5
14.0
14.5
15.0
15.5
2034
 £m
Total
 £m
June
7.9
79.2
December
8.1
80.9
Total
16.0
160.1
Secured B Notes
2035
£m
2036
£m
2037
 £m
2038
 £m
2039
 £m
2040
 £m
2041
£m
2042
£m
2043
 £m
2044
£m
2045
£m
June
8.4
8.7
9.1
9.6
10.0
10.5
11.0
11.5
12.1
12.6
13.2
December
8.5
9.0
9.4
9.8
10.3
10.8
11.3
11.8
12.3
12.9
13.5
Total
16.9
17.7
18.5
19.4
20.3
21.3
22.3
23.3
24.4
25.5
26.7
2046
 £m
2047
£m
2048
 £m
2049
£m
Total
£m
June
13.8
14.5
15.2
15.9
176.1
December
14.2
14.8
15.5
16.2
180.3
Total
28.0
29.3
30.7
32.1
356.4
(b) Current financial liabilities
The current financial liabilities represent the amounts falling due within one year of the Group’s balance sheet date.
(c) Lease liabilities
See note 10 for more details on the Group’s lease liabilities under IFRS 16.
See note 22 (e) for maturity analysis of the Group’s lease liabilities.
(d) Insurance commissions payable
A liability is recognised representing active insurance plans where a known commission is payable in future years, which includes an 
estimate of the level of cancellations before the commission is payable and is discounted using the risk free rate of return.
(e) Changes in liabilities arising from financing activities
31 December 
2021
 £m
Cash flow
£m
Other
 £m(2)
30 December 
2022
£m
Current
Secured Notes
10.5
(10.5)
10.9
10.9
Lease liabilities(1)
7.1
(11.6)
11.5
7.0
Non-current
Secured Notes
516.1
–
(10.9)
505.2
Lease liabilities(1)
75.8
–
(2.5)
73.3
Total liabilities from financing activities(3)
609.5
(22.1)
9.0
596.4
(1)	 See note 10 for more information on the Group’s lease liabilities under IFRS 16.
(2)	 Other includes reclassification from non-current to current, unwinding of discounts and movement in the lease portfolio in the period.
(3)	 Insurance commissions payable are paid out of operating cash flow and therefore have not been included in the table above.
Dignity plc Annual Report and Accounts 2022
163
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Financial Statements
Other Information
Strategic Report

17 Financial liabilities (continued)
25 December 
2020
£m
Cash flow
 £m
Other
£m(2)
31 December 
2021
£m
Current
Secured Notes
15.1
(15.1)
10.5
10.5
Lease liabilities(1)
7.3
(13.6)
13.4
7.1
Non-current
Secured Notes
526.6
–
(10.5)
516.1
Lease liabilities(1)
81.2
–
(5.4)
75.8
Total liabilities from financing activities(3)
630.2
(28.7)
8.0
609.5
(1)	 See note 10 for more information on the Group’s lease liabilities under IFRS 16.
(2)	 Other includes reclassification from non-current to current, unwinding of discounts and movement in the lease portfolio in the period.
(3)	 Insurance commissions payable are paid out of operating cash flow and therefore have not been included in the table above.
18 Trade and other payables
30 December 
2022
 £m
31 December 
2021
£m
Current
Trade payables
11.1
9.3
Tax and social security
2.9
2.9
Other current liabilities
1.5
2.3
Accruals
40.7
40.3
Deferred income relating to at-need deposits
4.7
4.7
60.9
59.5
Non-current
Other non-current liabilities
1.5
1.6
Deferred income relating to at-need deposits
–
0.2
Deferred consideration for acquisitions
0.3
0.4
1.8
2.2
Accruals includes interest, payroll and trade accruals.
Deferred income relating to at-need deposits represents cash amounts received in advance for services such as a funeral arranged at 
the time of need.
19 Deferred commissions and contract liabilities
Deferred commissions
30 December 
2022
 £m
31 December 
2021
£m
Deferred commissions – current
7.0
7.6
Deferred commissions – non-current
93.7
100.9
Deferred commissions represent directly attributable costs in respect of the marketing of the pre-arranged funeral plans where the 
plan has yet to be used or cancelled. An amount of £8.6 million (2021: £9.3 million) has been amortised to the consolidated income 
statement within administrative expenses.
Contract liabilities
Note
30 December 
2022
 £m
31 December 
2021
 £m
Current
Contract liabilities – deferred revenue
(a)
97.9
98.6
Contract liabilities – refund liability
(b)
0.9
1.0
98.8
99.6
Non-current
Contract liabilities – deferred revenue
(a)
1,206.0
1,224.0
Contract liabilities – refund liability
(b)
11.6
13.9
1,217.6
1,237.9
164
Dignity plc Annual Report and Accounts 2022
Notes to the financial statements continued 
for the 52 week period ended 30 December 2022

Movement in total contract liabilities
30 December 
2022
£m
31 December 
2021
 £m
Balance at the beginning of the year
1,337.5
1,317.5
Sale of new Trust plans
46.5
86.3
Increase due to significant financing
50.9
51.6
Recognition of revenue following delivery or cancellation of a Trust plan
(118.5)
(117.9)
Balance at the end of the year
1,316.4
1,337.5
(a) Contract liabilities – deferred revenue
Deferred revenue represents amounts received from pre-arranged funeral plan holders adjusted to reflect a significant financing 
component, and for which the Group has not completed its performance obligations at the balance sheet date. The balance is split 
between current and non-current based on historical experience to reflect the expected number of plans to be utilised within the 
next 12 months.
(b) Contract liabilities – refund liability
Refund liabilities represent amounts received from pre-arranged funeral plan holders for which it is expected that the respective 
plans will be cancelled based on historical experience. The balance is split between current and non-current based on historical 
experience to reflect the expected number of plans to be cancelled within the next 12 months.
20 Provisions for liabilities
Dilapidations 
£m
Onerous
£m
Other
£m
Total
£m
At beginning of period
11.5
–
–
11.5
Charged to income statement
1.2
12.8
1.1
15.1
Released to income statement
(1.1)
–
–
(1.1)
Utilised in period
(0.2)
(0.1)
–
(0.3)
At end of period
11.4
12.7
1.1
25.2
Provisions have been analysed between current and non-current as follows:
30 December 
2022
£m
31 December 
2021
£m
Current
3.4
2.1
Non-current
21.8
9.4
25.2
11.5
Dilapidations
The provision for dilapidations covers the costs of repair to leased premises occupied by the Group in respect of which a dilapidations 
notification has been received, and properties where a dilapidation obligation exists but for which no notification has been received.
It is anticipated that the element of provision relating to dilapidation notices served, £2.2 million (2021: £2.1 million), will be utilised in 
the following financial year, and the element relating to dilapidation obligations where no notice has been served will be utilised over 
the terms of the relevant property leases, the majority of which is expected to be by 31 December 2032.
Onerous
The provision for onerous contracts is made to cover unavoidable costs of £0.2 million (2021: £nil) associated with branches that 
are not expected to generate sufficient economic benefits and £12.5 million (2021: £nil) for the contracts in the Rescue plan 
portfolio that are expected to be loss making as Dignity will not have received sufficient cash to cover the full cost of the funeral. 
Note 1 to the consolidated financial statements includes further information.
Other
The other provision relates to the Dignity Promise. Note 1 to the consolidated financial statements includes further information.
Dignity plc Annual Report and Accounts 2022
165
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Financial Statements
Other Information
Strategic Report

21 Deferred tax
Deferred tax is calculated in full on temporary differences under the liability method using a tax rate of 19 per cent on balances 
expected to unwind before 5 April 2023 and 25.0 per cent on the remaining balance (2021: 19 per cent).
The movement on the deferred tax net asset is as shown below:
30 December 
2022
£m
31 December 
2021
£m
At beginning of period
(5.5)
(20.3)
(Credited)/charged to income statement (note 6)
(53.6)
5.5
Taken to other comprehensive income (note 6)
2.3
4.3
Restatement of deferred tax for the change in UK tax rate
–
5.0
At end of period
(56.8)
(5.5)
The movements in deferred tax assets and liabilities (prior to the offsetting of balances within the same jurisdiction as permitted by 
IAS 12) during the period are shown below:
Deferred tax liabilities
Accelerated 
tax 
depreciation 
£m
Trade
names
£m
Deferred 
commissions 
and Trust 
assets
£m
Other
£m
Total
£m
At 25 December 2020
11.1
17.0
211.2
3.3
242.6
Charged/(credited) to income statement (note 6)
(1.4)
(1.4)
19.5
(0.2)
16.5
Restatement of deferred tax for the change in UK tax rate taken to the 
income statement (note 6)
2.5
5.0
65.0
0.9
73.4
At 31 December 2021
12.2
20.6
295.7
4.0
332.5
Charged/(credited) to income statement (note 6)
(6.8)
(10.9)
(26.9)
–
(44.6)
At 30 December 2022
5.4
9.7
268.8
4.0
287.9
Deferred tax assets
Pensions
£m
Contract 
liabilities and 
Trust onerous 
provisions
£m
Losses
£m
 Other
 £m
 Total
£m
At 25 December 2020
(7.0)
(254.9)
–
(1.0)
(262.9)
Charged/(credited) to income statement (note 6)
–
(10.9)
–
(0.1)
(11.0)
Restatement of deferred tax for the change in UK tax rate taken to the 
income statement (note 6)
–
(66.4)
–
(0.1)
(66.5)
Restatement of deferred tax for the change in UK tax rate taken to 
other comprehensive income
(1.9)
–
–
–
(1.9)
Taken to other comprehensive income/to equity
4.3
–
–
–
4.3
At 31 December 2021
(4.6)
(332.2)
–
(1.2)
(338.0)
Charged/(credited) to income statement (note 6)
(0.3)
(2.5)
(6.8)
0.6
(9.0)
Taken to other comprehensive income/to equity
2.3
–
–
–
2.3
At 30 December 2022
(2.6)
(334.7)
(6.8)
(0.6)
(344.7)
All of the deferred tax assets were available for offset against deferred tax liabilities and hence the net deferred tax asset at 
30 December 2022 was £56.8 million (2021: £5.5 million). The Group has recognised the net deferred tax asset as this is expected to 
unwind over the foreseeable future as the Group is forecasting future profits. The net deferred tax asset has increased since 
31 December 2021 primarily due to the decrease in Trust assets, a decrease in trade names and accelerated tax depreciation due to 
impairment charges which have subsequently decreased the corresponding deferred tax liability. Furthermore, the Trust deferred tax 
assets have also increased due to the inclusion of onerous provisions. The Group has also recognised a deferred tax asset of 
£6.8 million in relation to losses as these are expected to be utilised in 2023, 2024 and 2025.
Other deferred tax liabilities includes capital gains rolled forward and deferred tax on software and leasehold land. Other deferred 
tax assets includes option schemes, long service awards, leases and goodwill.
Elements of these deferred tax balances may be payable or recoverable within one year. However, the Directors consider that it is not 
possible to quantify the amount because of the level of uncertainty in the timing of events and have therefore classified the whole 
balance as non-current.
166
Dignity plc Annual Report and Accounts 2022
Notes to the financial statements continued 
for the 52 week period ended 30 December 2022

There are unrecognised deferred tax assets of £13.3 million (2021: £13.3 million) relating to disallowed interest expense calculated 
in the annual corporate interest restriction returns due to insufficient evidence to support recognition.
The deferred income tax credited to other comprehensive income or charged to equity during the period was as follows:
52 week 
period ended
30 December 
2022
£m
53 week 
period ended
31 December 
2021
£m
Deferred tax charge on remeasurement losses on retirement benefit obligations
1.4
3.9
Deferred tax charge on pension contributions
0.9
0.4
Restatement of deferred tax for the change in UK tax rate
–
(1.9)
Total (credited)/charged to other comprehensive income
2.3
2.4
Deferred tax charge/(credit) relating to maturity of option schemes
–
–
Total charged/(credited) to equity
–
–
22 Financial instruments
Fair values of non-derivative financial assets and financial liabilities
IFRS 13 requires disclosure of fair value measurements by level of the following fair value measurement hierarchy:
•	 Quoted prices (unadjusted) in active markets for identical assets or liabilities (level 1).
•	 Inputs other than quoted prices included within level 1 that are observable for the asset or liability, either directly (that is, as prices) 
or indirectly (that is, derived from prices) (level 2).
•	 Inputs for the asset or liability that are not based on observable market data (that is, unobservable inputs) (level 3).
Financial assets held by the Trusts are held at fair value. All other financial assets and liabilities are held at amortised cost.
For the purpose of fair value disclosures, the Group has determined classes of assets and liabilities on the basis of the nature, 
characteristics and risks of the asset or liability and the level of the fair value hierarchy as explained above.
(a) Fair value of Trust financial assets
30 December 
2022
£m
31 December 
2021
£m
Financial assets at fair value through consolidated income statement
Core growth investments – Equities
613.8
669.8
Defensive investments – Index linked gilts and corporate bonds
105.4
–
Liquid investments – Open-ended investment funds
168.2
306.4
Illiquid investments – Private equity investments
69.9
66.9
Total financial assets at fair value
957.3
1,043.1
All other financial assets are held at amortised cost and there is no difference between the book value and the fair value of these 
assets, due to the short-term maturities of these instruments.
The following table provides the fair value measurement hierarchy of the Trusts’ financial assets:
Fair value measurement using
30 December 2022
Total
£m
Quoted prices 
in active 
markets
(level 1)
£m
Significant 
observable 
inputs
(level 2)
 £m
Significant 
unobservable 
inputs
 (level 3)
 £m
Core growth investments – Equities
613.8
613.8
–
–
Defensive investments – Index linked gilts and corporate bonds
105.4
–
105.4
–
Liquid investments – Open-ended investment funds
168.2
108.0
60.2
–
Illiquid investments – Private equity investments
69.9
–
–
69.9
There was no change in the classification of fair value of financial assets during the 52 week period ended 30 December 2022.
Dignity plc Annual Report and Accounts 2022
167
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Financial Statements
Other Information
Strategic Report

22 Financial instruments (continued)
Fair value measurement using
31 December 2021
Total
£m
Quoted prices 
in active 
markets
(level 1)
£m
Significant 
observable 
inputs
(level 2)
£m
Significant 
unobservable 
inputs
(level 3)
£m
Core growth investments – Equities
669.8
669.5
0.3
–
Liquid investments – Open-ended investment funds
306.4
114.8
191.6
–
Illiquid investments – Private equity investments
66.9
–
–
66.9
During the 53 week period ended 31 December 2021 a number of investments which were previously classed as a level 2 investment 
were divested and then reinvested into different instruments which are classified as level 1.
The following methods and assumptions were used to estimate the fair values:
Core growth investments and liquid investments – level 1
The fair values of equities are based on active market prices or price quotations at the reporting date.
Index linked gilts and corporate bonds and liquid investments – level 2
The fair values of index linked gilts and corporate bonds are based on active market prices or price quotations at the reporting date. 
Whilst these assets have a quoted price on a recognised exchange, adjustments are required in respect of related inflation factors, 
thereby making these measurements level 2 rather than level 1.
Illiquid investments – level 3
These investments hold some underlying investment that rely on significant unobservable inputs to price or a premium or discount 
may apply on exit.
In all cases, fair value information is provided by the investment manager engaged by the Trusts. The Group has no input to, or 
influence over, the valuation methodologies applied by the investment manager.
Within the above reconciliation of financial assets through the consolidated income statement the following movements relate 
to level 3 assets:
30 December 
2022
£m
31 December 
2021
£m
Fair value at the start of the period
66.9
65.5
Remeasurement recognised in the consolidated income statement
(2.8)
10.7
Investment income
6.8
–
Purchases
3.9
7.5
Sales
(12.7)
(15.6)
Foreign exchange gains
8.1
–
Investment administrative expenses
(0.3)
(1.2)
Fair value at the end of the period
69.9
66.9
At 30 December 2022, the Trust financial assets (all level 2 or 3, fair value of £235.5 million (2021: £258.8 million)) are exposed to 
market sensitivity and changes in valuation over time due to factors including currency, interest rate and commodity prices. As the fair 
value information is provided by the investment manager who has not been able to provide sensitivity analysis on the inputs to the 
fair values, the Group is unable to disclose this information. However, a 10 per cent movement in the fair value of these assets would 
result in a £23.6 million increase/decrease to the carrying value, with a corresponding movement in an unrealised gain/loss in the 
income statement. A 15 per cent movement would increase this movement to £35.3 million. The sensitivity ranges used at 
31 December 2021 were five and 10 per cent, which resulted in an increase/decrease in the carrying value of these assets of 
£12.9 million and £25.9 million respectively. These sensitivities have been changed to 10 and 15 per cent for the period ended 
30 December 2022 due to the fluctuation in capital markets.
168
Dignity plc Annual Report and Accounts 2022
Notes to the financial statements continued 
for the 52 week period ended 30 December 2022

(b) Fair value of current and non-current financial liabilities
30 December 2022
31 December 2021
Nominal 
value
£m
Book
value
£m
Fair
 value
 £m
Nominal
value
£m
Book
value
£m
Fair
value
£m
Secured A Notes – 3.5456% maturing 31 December 2034
160.1
160.0
144.4
170.7
170.5
189.9
Secured B Notes – 4.6956% maturing 31 December 2049
356.4
356.1
242.0
356.4
356.1
385.0
Total
516.5
516.1
386.4
527.1
526.6
574.9
The Secured Notes are held at amortised cost. Other categories of financial liabilities include trade payables and other liabilities; 
however, there is no difference between the book value and fair value of these items.
The fair values of the Secured Notes are their market value at the balance sheet date and are considered to be level 1.
In addition to the above, financial liabilities include lease payables of £80.3 million (2021: £82.9 million), which represent the present 
value of future minimum lease payments.
(c) Trade receivables
Credit risk
Credit risk is the risk that the counterparty will not meet its obligations under a financial instrument or customer contract, leading to a 
financial loss. The Group is exposed to credit risk from its operating activities (at-need trade receivables). The Group has various at-need 
payment terms depending on the service being provided. Funerals are payable on receipt of the invoice which is sent out approximately 
10 days after the funeral. Cremation fees are due either on receipt of the invoice or seven days after the date of the invoice if the third 
party funeral director has an account with Dignity and is invoiced monthly. Crematoria memorials are due 30 days from the point of sale.
Trade receivables
Due to the nature of the Group’s customer base, credit risk is managed by obtaining cash payments and/or deposits upfront where 
possible, setting up direct debt instalment payments from pre-need plan sales, together with staff training and internal control 
procedures to understand customers’ ability to pay for services. Outstanding trade receivables are regularly monitored with 
an established credit control policy in place.
At-need trade receivables are held net of provision for impairment. As at 30 December 2022, £14.2 million of the individual gross at-need 
trade receivables (2021: £13.4 million) were past due and partially impaired. Receivables are written off to the income statement when 
credit control procedures have been enforced. An impairment analysis is performed at each reporting date using a provision matrix to 
measure expected credit losses. The provision rates are based on current experience. The amount of the provision, as at 30 December 
2022, was £8.9 million (2021: £8.8 million). The individually impaired receivables principally relate to monies owing for funerals 
performed by the funeral services division. The ageing of at-need receivables is as follows:
30 December 
2022
 £m
31 December 
2021
 £m
One to six months
6.9
6.2
Over six months
7.3
7.2
14.2
13.4
The amount of gross at-need trade receivables past due that were not partly or fully impaired was not significant.
There is no expected credit loss on trade receivables held by the Trusts on the basis that a separate refund liability is recorded for 
expected plan cancellations. All amounts outstanding to be paid under a member’s pre-need plan must be paid in full prior to the 
performance of the services under the plan unless the plan is covered by the Dignity promise. In the event of default any write-off 
would be offset by an equivalent or greater release of the related refund liability. See note 19.
Dignity plc Annual Report and Accounts 2022
169
Governance
Financial Statements
Other Information
Strategic Report

22 Financial instruments (continued)
Movements on the Group’s loss allowance for trade receivables are as follows:
30 December 
2022
 £m
31 December 
2021
 £m
At beginning of period
(8.8)
(7.2)
Charged to income statement
(3.4)
(3.7)
Utilised in period
3.3
2.1
At end of period
(8.9)
(8.8)
The maximum exposure to credit risk is the carrying value of each class of financial assets. The Group does not hold collateral as security.
Set out below is the information about credit risk exposure on at-need trade receivables using a provision matrix. £9.0 million 
(2021: £9.4 million) is excluded from the analysis as it relates to trade receivables held by the Trust.
Days past due
30 December 2022
Current
30–60 days
61–90 days
91–180 days
>181 days
Total
Expected credit loss rate
3.0%
10.5%
25.8%
50.4%
93.2%
Estimated total gross carrying amount at default
11.4
3.8
1.2
1.9
7.3
25.6
Expected credit loss
0.3
0.4
0.3
1.0
6.9
8.9
Days past due
31 December 2021
Current
30–60 days
61–90 days
91–180 days
>181 days
Total
Expected credit loss rate
2.5%
8.8%
21.9%
55.9%
95.9%
Estimated total gross carrying amount at default
10.5
3.0
1.4
1.9
7.2
24.0
Expected credit loss
0.3
0.3
0.3
1.0
6.9
8.8
(d) Borrowing facilities
The Group has the following undrawn committed borrowing facilities available at 30 December 2022, all of which were at floating 
interest rates, in respect of which all conditions precedent had been met at that date:
30 December 
2022
£m
31 December 
2021
 £m
Expiring within one year
–
–
Expiring between one and two years
–
–
Expiring in more than two years
55.0
55.0
55.0
55.0
£55.0 million (2021: £55.0 million) of the undrawn facilities available to the Group is a liquidity facility relating to the Class A and B 
Secured Notes. This facility may only be used to repay interest and principal on the Secured Notes in the event of insufficient cash to 
service these instruments. The facility is subject to annual renewal. However, if the bank providing the facility does not renew it, then 
the provider is required to place £55.0 million (2021: £55.0 million) in a bank account, which the Group may access as if it represented 
a borrowing facility on the same terms. The facility is available on these terms until the Secured Notes have been repaid in full. The 
terms of the facility have been updated following the LIBOR reform and it is now linked to SONIA. This has not had an impact on the 
Group as the facility remains undrawn.
(e) Maturity of financial liabilities
The tables below analyse the Group’s financial liabilities into relevant maturity groupings based on the remaining period at the 
balance sheet date to the contractual maturity date. The amounts disclosed in the tables are the contractual undiscounted cash flows, 
including interest costs yet to be incurred. The amounts disclosed for contract liabilities relate solely to the refund liability component, 
which is considered to be a financial liability based on the expectation that cash will be returned to the plan holder on the cancellation 
of the plan. The deferred revenue component of contract liabilities is not considered to be a financial liability as there is no expected 
obligation to deliver cash. The maturity profile of the refund liability represents the Group’s assessment of the likely timing of such 
cash flows and the contractual undiscounted cash flow which would occur at that time.
If the capital restructure transaction completes in 2023, the maturity of the Secured Notes and corresponding interest payable will 
reduce from that disclosed below. This anticipated repayment which will be a minimum of £70.0 million to partially repay at full 
make-whole level (compensating Noteholders for the present value of future cash flows discounted at Gilts +50 basis points) some 
of the Class A Notes outstanding.
170
Dignity plc Annual Report and Accounts 2022
Notes to the financial statements continued 
for the 52 week period ended 30 December 2022

30 December 2022
In less than 
one year
£m
In more than 
one year but 
not more 
than two 
years
 £m
In more than 
two years but 
not more 
than three 
years
 £m
In more than 
three years 
but not more 
than five 
years
 £m
In more than 
five years
 £m
Total
£m
Cash liabilities
Secured Notes (gross)
10.9
11.3
11.7
24.7
457.9
516.5
Interest payable on Secured Notes
22.3
21.9
21.5
41.8
275.2
382.7
Lease liabilities
11.2
10.6
10.0
17.4
82.4
131.6
Insurance commissions payable
1.3
0.4
0.3
1.0
–
3.0
Debt repayments
45.7
44.2
43.5
84.9
815.5
1,033.8
Other financial liabilities
60.4
0.3
0.2
0.5
0.9
62.3
Refund liability
0.9
1.0
1.0
2.0
7.6
12.5
Total liabilities
107.0
45.5
44.7
87.4
824.0
1,108.6
31 December 2021
In less than 
one year
£m
In more than 
one year but 
not more than 
two years
£m
In more than 
two years but 
not more than 
three years
 £m
In more than 
three years but 
not more than 
five years
 £m
In more than 
five years
£m
Total
£m
Cash liabilities
Secured Notes (gross)
10.5
10.9
11.4
23.8
470.5
527.1
Interest payable on Secured Notes
22.7
22.3
21.9
42.7
295.8
405.4
Lease liabilities
11.4
10.7
10.2
18.3
88.2
138.8
Insurance commissions payable
1.0
0.4
0.4
0.8
0.7
3.3
45.6
44.3
43.9
85.6
855.2
1,074.6
Debt repayments
Other financial liabilities
59.0
0.4
0.4
0.6
0.8
61.2
104.6
44.7
44.3
86.2
856.0
1,135.8
Refund liability
1.0
1.0
1.0
2.0
9.9
14.9
Total liabilities
105.6
45.7
45.3
88.2
865.9
1,150.7
An administrative fee may be payable by the customer in the event of cancellation and therefore the refund liability may be lower 
than the total amount detailed above for refund liabilities. The administrative fee payable is dependent upon when the pre-need 
plan is cancelled, and the type of pre-need plan originally sold.
At 30 December 2022, the Group has issue costs of £0.4 million (2021: £0.5 million) in relation to the Group’s Secured Notes which 
will be amortised over a period of more than five years.
Dignity plc Annual Report and Accounts 2022
171
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Financial Statements
Other Information
Strategic Report

23 Ordinary share capital
30 December 
2022
£m
31 December 
2021
£m
Allotted and fully paid Equity shares
50,043,435 (2021: 50,031,008) Ordinary Shares of 12 48/143 pence (2021: 12 48/143 pence) each
6.2
6.2
Each Ordinary Share carries equal voting rights and there are no restrictions on any share.
During the period, the Group received nil consideration in relation to the 3,954 shares issued under the 2019 DAB scheme. 
In addition, the Group received consideration in relation to the 8,473 shares issued under the 2019 SAYE scheme.
At the period end 5,750 shares were held by the Employee Benefit Trust (2021: 9,729).
Potential issues of Ordinary Shares
Certain employees hold options to subscribe for shares in the Company under an approved Save As You Earn (‘SAYE’) scheme. In 
addition, Executive Directors and senior management hold options to subscribe for shares in the Company under Long-Term Incentive 
Plans (‘LTIPs’), including DAB, awarded in 2014, 2015, 2020 and 2021.
The total number of outstanding shares subject to options (excluding lapses), the periods in which they were granted and the periods 
in which they may be exercised are given below:
Year of grant
Exercise price 
(pence)
Exercise 
period
2022
Number
2021
Number
2020
Number
2019 – SAYE
383.52
1 December 
2022 to 
31 May 2023
318,811
377,767
435,664
2022 – SAYE
287.00
1 December 
2025 to 
31 May 2026
510,910
n/a
n/a
2014 – LTIP
–
25 March 
2017 to 
24 March 
2024
2,000
2,000
2,000
2015 – LTIP
– 6 March 2018 
to 5 March 
2025
3,750
7,729
27,673
2018 – LTIP
–
16 March 
2020 to 
16 March 
2027
–
–
120,523
2019 – LTIP
–
23 March 
2021 to 
23 March 
2028
–
257,926
270,904
2020 – LTIP
–
12 June 2022 
to 12 June 
2029
190,439
222,188
264,271
2021 – LTIP
–
31 March 
2024 to 
16 December 
2031
16,524
39,659
n/a
2021 – Restricted stock
– 31 December 
2023 to 
30 June 2031
11,933
11,933
n/a
172
Dignity plc Annual Report and Accounts 2022
Notes to the financial statements continued 
for the 52 week period ended 30 December 2022

24 Share-based payments
In respect of share-based payments, total charges to the income statement were £0.4 million (2021: £0.8 million). The Group has both 
LTIP and SAYE schemes, both of which are equity based settled.
LTIP schemes
The LTIP scheme was introduced after the flotation of the Group in 2004. Under the LTIP scheme, the Remuneration Committee 
can grant options over shares in the Company to employees of the Group. Awards under the LTIP scheme are generally reserved for 
Executive Directors and senior management. The Company has made annual grants since April 2004. Options granted under the LTIP 
scheme will normally become exercisable on the third anniversary of the date of grant, subject to the conditions described on page 
111. For the 2020 and 2021 schemes the vested shares must be retained for two years. Exercise of an option is subject to continued 
employment unless an individual ceases to be an employee by reason of death, illness, redundancy or other similar circumstances.
Options were valued using the Monte Carlo option pricing model. Market-related performance conditions were included in the fair 
value calculations. The fair value per option granted and the assumptions used in the calculation are as follows:
Grant date
17 December
2021
22 December
2020
Share price at grant date
£6.10
£6.03
Exercise price
–
–
Number of employees
1
36
Shares under option
39,659(1)
264,271(1)
Vesting period (years)
3
3
Expected volatility
59.2%
60.2%
Option life (years)
10
10
Expected life (years)
3
3
Risk free rate
0.51%
0.11%
Expected dividends expressed as a dividend yield
0%
0%
Possibility of ceasing employment before vesting
0%
0%
Fair value per option
£4.59
£4.63
(1)	  50 per cent of these options relate to total shareholder return with the remaining relating to funeral market share. See the Report on Directors’ remuneration on 
page 111 for further details.
The expected volatility is calculated by reference to historical volatility over the last three years. The expected life is the average 
expected period to exercise. The risk free rate of return is the yield on zero-coupon UK government bonds of a term consistent with 
the assumed option life.
Reconciliation of LTIP awards:
Award grant date
Outstanding 
as at 31.12.21
Granted 
during the 
period
Lapsed during 
the period
Forfeited 
during the 
period
Vested and 
exercised
Outstanding 
as at 30.12.22
(i) 24.03.14
2,000
–
–
–
–
2,000
(ii) 06.03.15
7,729
–
–
–
(3,979)
3,750
(iii) 13.06.19
257,926
–
(257,926)
–
–
–
(iv) 22.12.20
222,188
–
–
(31,749)
–
190,439
(v) 17.12.21
39,659
–
–
(23,135)
–
16,524
Award grant date
Outstanding 
as at
25.12.20
Granted 
during the 
period
Lapsed during 
the period
Forfeited 
during the 
period
Vested and 
exercised
Outstanding 
as at
31.12.21
(i) 24.03.14
2,000
–
–
–
–
2,000
(ii) 06.03.15
27,673
–
–
–
(19,944)
7,729
(iii) 23.03.18
120,523
–
(120,523)
–
–
–
(iv) 13.06.19
270,904
–
–
(12,978)
–
257,926
(v) 22.12.20
264,271
–
–
(42,083)
–
222,188
(vi) 17.12.21
–
39,659
–
–
–
39,659
The options under the 2020 and 2021 LTIP schemes have not yet vested.
The charge to the income statement in the period in respect of the LTIP schemes was £0.1 million (2021: £0.6 million), all of which are 
equity based settled.
Dignity plc Annual Report and Accounts 2022
173
Governance
Financial Statements
Other Information
Strategic Report

24 Share-based payments (continued)
SAYE scheme
Two Inland Revenue approved SAYE schemes were in place during the period. Options were valued using the Black-Scholes option 
pricing model. No performance conditions were included in the fair value calculations. The fair value per option granted and the 
assumptions used in the calculation are as follows:
Grant date
2022 scheme
1 December 
2022
2019 scheme
10 October 
2019
Share price at grant date
£3.70
£5.33
Exercise price
£2.87
£3.83
Number of employees
832
901
Shares under option
510,910
506,837
Vesting period (years)
3
3
Expected volatility
61.7%
47.0%
Option life (years)
3
3.5
Expected life (years)
3
3
Risk free rate
3.22%
0.70%
Expected dividends expressed as a dividend yield
0%
0%
Possibility of failing to save
20%
20%
Fair value per option
£1.89
£2.40
During the period 50,483 options (2021: 53,949 options) under the 2019 SAYE scheme were forfeited or cancelled and 8,473 options 
(2021: 3,948 options) were exercised with a weighted average share price of £4.92 (2021: £6.48) at exercise. The number of share 
options outstanding at the end of the period is 318,811 (2021: 377,767).
The charge to the income statement in the period in respect of the SAYE schemes was £0.3 million (2021: £0.2 million), all of which are 
equity based settled.
The expected volatility is calculated by reference to historical volatility over the last three years. The expected life is the average 
expected period to exercise. The risk free rate of return is the yield on zero-coupon UK government bonds of a term consistent with 
the assumed option life. The options under the 2019 SAYE scheme vested on 1 December 2022.
25 Net debt
30 December
2022
£m
31 December
2021
£m
Net amounts owing on Secured Notes per financial statements
(516.1)
(526.6)
Add: unamortised issue costs (note 17(a))
(0.4)
(0.5)
Gross amounts owing
(516.5)
(527.1)
Accrued interest on Secured Notes
–
–
Cash and cash equivalents – Trading Group (note 16)
7.7
55.9
Net debt
(508.8)
(471.2)
Net debt is an alternative performance measure calculated as shown in the table. Net debt excludes any liabilities recognised in 
accordance with IFRS 16.
The Group’s primary financial covenant in respect of the Secured Notes requires EBITDA to total debt service (‘EBITDA DSCR’), in the 
Securitisation Group, to be at least 1.5 times. During the temporary covenant waiver period that was approved by bondholders in March 
2022, any cash transferred into the Securitisation Group during the waiver period (up to 31 March 2023) can be included within the 
EBITDA to debt service covenant ratio for the following 12 months. As a result, any cash transferred during 2022 will be included in the 
quarterly covenant calculations to September 2023 and any cash transferred in the first quarter of 2023 can be included in the quarterly 
covenant calculations to December 2023. A cash transfer of £34.1 million has been made for the covenant measurement point up to and 
including 31 December 2022, resulting in a ratio of 1.96 times (2021: 2.13 times). Excluding this cash transfer the ratio at 30 December 
2022 was 0.95 times (2021: 2.13 times). The calculations are unaffected by the consolidation of the Trusts or the application of IFRS 15 and 
IFRS 16 described elsewhere, as the Group was able to elect to disregard those changes when making the calculations. See Financial 
review on page 67.
If this primary financial covenant is not achieved, then this may lead to an Event of Default under the terms of the Secured Notes, 
which could result in the Security Trustee taking control of the Securitisation Group on behalf of the Secured Noteholders.
These ratios are calculated for EBITDA and total debt service on a 12 month rolling basis and reported quarterly. In addition, both 
terms are specifically defined in the legal agreement relating to the Secured Notes. As such, they cannot be accurately calculated 
from the contents of this report.
174
Dignity plc Annual Report and Accounts 2022
Notes to the financial statements continued 
for the 52 week period ended 30 December 2022

The Group also has access to a £55.0 million liquidity facility relating to the Class A and Class B Secured Notes which attracts floating 
interest rates once drawn. See note 22 (d).
26 Reconciliation of cash generated from operations
52 week 
period ended
30 December
2022
£m
53 week 
period ended
31 December
2021
£m
Net (loss)/profit for the period
(275.2)
12.1
Adjustments for:
Taxation
(53.4)
19.9
Net finance costs
56.7
70.8
Loss/(profit) on disposal of fixed assets
0.1
(1.1)
Depreciation charges on property, plant and equipment
20.2
19.9
Depreciation charges on right-of-use asset
7.9
9.2
Amortisation of intangibles
4.1
4.5
Movement in inventories
0.7
0.4
Movement in trade receivables
(1.1)
(2.5)
Movement in trade payables
1.8
3.7
Movement in contract liabilities
(71.9)
(31.6)
Fair value movement on financial assets held by the Trusts
57.7
(85.0)
Net pension charges less contributions
(4.0)
(1.3)
Trade name write-off (note 8)
6.4
2.5
Trade name impairment (note 8)
47.5
2.8
Goodwill impairment (note 8)
112.3
36.4
Right-of-use asset impairment (note 10)
17.4
–
Property, plant and equipment impairment (note 9)
19.1
–
Changes in other working capital – Trading Group
3.6
2.2
Changes in other working capital – Trust
4.6
0.1
Provisions relating to funeral plans
13.6
–
Trust investment administrative expenses deducted at source
0.2
2.8
Hedging/foreign exchange rate difference – Trust assets
13.1
1.7
Employee share option charges (note 24)
0.4
0.8
Payment in relation to amendment of Secured Loan Notes agreement
0.5
–
Cash flows from operating activities
(17.7)
68.3
Other non-cash transactions
Non-cash charges comprise of amortisation of deferred debt issue costs, as discussed in note 17 (a).
27 Employees and Directors
52 week 
period ended
30 December
2022
£m
53 week 
period ended
31 December
2021
£m
Wages and salaries
105.9
103.0
Social security costs
10.5
8.7
Other pension costs (note 28)
4.4
4.1
Share option charges (note 24)
0.4
0.8
121.2
116.6
For the period from 26 December 2020 to 22 April 2021, key management were considered to be the Board of Directors plus the 
members of the Operating Board. For the remainder of the period ended 31 December 2021, key management were considered to 
be the Board of Directors and Kate Davidson. For the 52 week period ended 30 December 2022, key management were considered 
to be the Board of Directors, Kate Davidson before her appointment as Chief Executive Officer and some members of the Executive 
Committee since its creation in July 2022. Total key management remuneration in the period was £1.9 million (2021: £2.2 million), 
including £1.7 million (2021: £1.9 million) relating to short-term employee benefits, £nil million (2021: £0.1 million) relating to 
pensions, £0.1 million (2021: £nil million) relating to compensation for loss of office and £0.1 million (2021: £0.2 million) relating to 
share-based payments. The monthly average number of people, including Executive Directors, employed by the Group during the 
period was as follows:
Dignity plc Annual Report and Accounts 2022
175
Governance
Financial Statements
Other Information
Strategic Report

27 Employees and Directors (continued)
2022
Number
2021
Number
Management and administration
356
369
Funeral services staff
2,704
2,481
Crematoria staff
419
394
Pre-arranged funeral plan staff
96
111
3,575
3,355
Directors’ emoluments
Details of Directors’ emoluments are disclosed in the Report on Directors’ remuneration on pages 109 to 111 which form part of these 
consolidated financial statements.
28 Pension commitments
Defined contribution plans
The Group contributes to certain individuals’ personal pension schemes. These contributions are accounted for as defined 
contribution schemes.
Auto enrolment
A defined contribution scheme is used to address the Group’s obligations for auto enrolment. Both the employee and the Group 
contribute four per cent of pensionable pay.
The pension costs for defined contribution schemes are as follows:
2022
£m
2021
£m
Defined contribution schemes
3.9
3.6
Defined benefit plan
The Group operates a defined benefit scheme, the Dignity Pension and Assurance Scheme. A full actuarial valuation was undertaken 
as at 6 April 2020 with subsequent Actuarial Reports as at 6 April 2021 and 6 April 2022. This latest valuation has been updated to 
30 December 2022 by a qualified independent actuary.
After consultation with members of the defined benefit plan, the Group closed the scheme to new entrants on 1 October 2013 and 
employee contributions were increased to 10 per cent (from 7 per cent) of pensionable salaries, with the Group contributing the same 
amount (an increase from 9.2 per cent). The scheme closed to future accrual on 28 February 2017, except for members of the Local 
Government Pension Scheme (‘LGPS’) sections who continue to accrue benefits. No curtailment charge arose on the scheme closure. 
Contributions for ongoing service paid by the Employer for 2022 were £0.1 million (2021: £0.1 million of contributions). In addition, special 
contributions of £4.4 million (2021: £2.2 million) have been paid to make total contributions for the year of £4.5 million (2021: £2.3 million).
The principal actuarial assumptions at the balance sheet date were:
Assumptions
2022
%
2021
%
Discount rate
4.70
1.85
Rate of increase in salaries – Pre 2030
2.25
2.60
Rate of increase in salaries – Post 2030
3.25
2.60
Pensions increase assumption: RPI capped at 5% p.a.
3.15
3.45
Pensions increase assumption: RPI capped at 2 1/2% p.a.
2.20
2.30
RPI price inflation assumption
3.25
3.60
CPI price inflation assumption – Pre February 2030
2.25
2.60
CPI price inflation assumption – Post January 2030
3.25
3.60
The demographic assumptions used include rates for mortality which, for example, lead to an average projected life expectancy of 
22.1 (2021: 22.0) years for male members and 24.4 (2021: 24.4) years for female members currently aged 65 and of 22.9 (2021: 22.9) 
years from age 65 for male members and 25.5 (2021: 25.5) years from age 65 for female members currently aged 50.
Pensions and other post-retirement obligations
The amounts recognised in the balance sheet are determined as follows:
2022
£m
2021
£m
Fair value of plan assets
86.0
129.8
Present value of funded obligations
(96.8)
(149.5)
Net obligation recognised in the balance sheet
(10.8)
(19.7)
176
Dignity plc Annual Report and Accounts 2022
Notes to the financial statements continued 
for the 52 week period ended 30 December 2022

Analysis of amount charged to income statement in respect of defined benefit schemes:
2022
£m
2021
£m
Current service cost included within cost of sales (staff costs)
0.1
0.1
Administration expenses paid by the scheme
0.4
0.4
Interest costs less interest income included within net finance cost
0.5
0.5
Analysis of fair value of plan assets
2022
2021
 £m
%
 £m
%
Equity and diversified growth funds
33.7
39.2
60.4
46.5
Debt
48.0
55.8
66.7
51.4
Cash
4.3
5.0
2.7
2.1
Fair value of plan assets
86.0
100
129.8
100.0
At 30 December 2022 and 31 December 2021 the Pension Trustees did not hold, on behalf of the scheme, any direct investments in 
the Group, nor did the Group occupy any property or other assets included with the fair value of scheme assets.
Changes in the present value of the defined benefit obligation are as follows:
2022
£m
2021
£m
Present value of obligation at beginning of period
(149.5)
(158.2)
Current service cost
(0.1)
(0.1)
Interest cost
(2.7)
(2.1)
Benefits paid
4.5
3.8
Remeasurement gains – financial
57.7
5.7
Remeasurement gains – demographics
0.2
0.3
Remeasurement (losses)/gains – experience
(6.9)
1.1
Present value of obligation at end of period
(96.8)
(149.5)
The fall in the value of plan liabilities is primarily due to the increase in the discount rate from 1.85 per cent to 4.70 per cent during the 
period. Furthermore, the fall in long-term inflation expectations has also driven a decrease.
Changes in the fair value of plan assets are as follows:
2022
£m
2021
£m
Fair value of plan assets at beginning of period
129.8
121.6
Interest income on plan assets
2.4
1.6
Contributions by Group
4.5
2.3
Benefits paid
(4.5)
(3.8)
Administration expenses paid by the scheme(1)
(0.6)
(0.5)
Remeasurement (losses)/gains
(45.6)
8.6
Fair value of plan assets at end of period
86.0
129.8
(1)	 Administration expenses paid by the scheme includes £0.2 million charged (2021: £0.1 million charged) to other comprehensive income.
The fall in the value of plan assets is due to the holding of Liability Driven Investments.
Analysis of the movement in the balance sheet obligation
2022
£m
2021
£m
At beginning of period
(19.7)
(36.6)
Total expense as above charged to the income statement
(0.8)
(1.0)
Remeasurement gains and administration expenses credited to other comprehensive income
5.2
15.6
Contributions by Group
4.5
2.3
At end of period
(10.8)
(19.7)
The actual loss on plan assets was £(43.2) million (2021: £10.3 million return).
Dignity plc Annual Report and Accounts 2022
177
Governance
Financial Statements
Other Information
Strategic Report

28 Pension commitments (continued)
Liabilities
£m
Assets
£m
Deficit
£m
(Increase)/ 
decrease in 
deficit
£m
No change
(96.8)
86.0
(10.8)
–
0.25% rise in discount rate
(92.6)
86.0
(6.6)
4.2
0.25% fall in discount rate
(101.2)
86.0
(15.2)
(4.4)
0.25% rise in inflation
(99.7)
86.0
(13.7)
(2.9)
0.25% fall in inflation
(94.0)
86.0
(8.0)
2.8
The above sensitivity analysis has been determined by applying the results of a fully accurate sensitivity analysis as at 6 April 2020 
to the value placed on the Scheme liabilities as at 30 December 2022, assuming that the proportionate impact of the change in 
assumptions would be the same. It is therefore approximate as it does not allow for the impact of plan experience since 6 April 2020.
Analysis of present value of scheme liabilities
2022
2021
Active members(1)
26%
31%
Deferred pensioners
26%
28%
Current pensioners
48%
41%
Average duration of liabilities(2)
15 years
18 years
(1)	 Active members are members of the Scheme who are still employed by the Group.
(2)	 The fall in the average duration of liabilities is a result of the increase in the discount rate.
Scheme characteristic
The Company currently operates a defined benefit plan, the Dignity Pension and Assurance Scheme. The benefits provided by 
the Plan are final salary defined benefits with the contributions paid by the Employer on a balance of cost basis. The Plan is run 
by the Trustees of the Plan, who ensure that the Plan is run in accordance with the Trust Deed & Rules and complies with legislation. 
The Trustees are required by law to fund the Plan on prudent funding assumptions under the Trust Deed & Rules of the Plan. The 
contributions payable by the Employer to fund the Plan are set by the Trustees after consulting the Employer.
The assets of the Plan are invested in managed funds with Mercer. The managed funds are diversified by fund and by investment strategy.
The Plan closed to future accrual on 28 February 2017, except for members of the LGPS sections who continue to accrue benefits.
Funding arrangements
The Trustees use the Projected Unit funding method. The latest full valuation was undertaken as at 6 April 2020 with subsequent 
Actuarial Reports as at 6 April 2021 and 6 April 2022.
With effect from 1 January 2022 the Company has been paying and will continue to pay deficit funding contributions of £4.0 million 
per annum. Based on the results of the 2020 actuarial valuation, this rate of contributions is projected to eliminate the deficit 
disclosed by that valuation by 9 November 2026.
The employees of the LGPS sections currently contribute to the Plan in line with the rates set out in the Plan Rules. Since 1 January 2022 
the Employer is contributing £37,200 per annum in order to fund future service accrual.
The expenses of administering the Plan and levies required by the Pensions Protection Fund and the Pensions Regulator are currently 
met by the Scheme. The Group contributes an additional £450,000 per annum in order to fund these expenses.
Funding risks
The assets quoted are comprised as follows:
2022
£m
2021
£m
Assets held by investment managers
85.5
129.3
Balance of the Trustees’ bank account
0.5
0.5
Total
86.0
129.8
The following list is not exhaustive but covers the main risks for the Plan. Some of the risks can be reduced by adjusting the funding 
strategy with the help of the Trustees, for example investment matching risk. Other risks cannot easily be removed, for example 
longevity risk, and the Employer must be aware of these risks and ask the Trustees to monitor them closely.
178
Dignity plc Annual Report and Accounts 2022
Notes to the financial statements continued 
for the 52 week period ended 30 December 2022

Investment return risk
If the assets under-perform the returns assumed in setting the funding targets, then additional contributions may be required 
at subsequent valuations.
Investment matching risk
The Plan invests significantly in equity type assets, whereas the solvency target is closely related to the return on bonds. 
If equity type assets have fallen in value relative to the matching asset of bonds, additional contributions may be required.
Longevity risk
If future improvements in mortality exceed the assumptions made, then additional contributions may be required.
Legislative risk
The Government may introduce overriding legislation which leads to an increase in the value of Plan benefits.
Solvency risk
As the funding target is not a solvency target, and the investment strategy does not follow that required for a solvency target, the 
assets of the Plan may not be sufficient to provide all members with the full value of their benefits on a plan wind-up.
29 Pre-arranged funeral plans
(a) Commitments
The Trading Group has sold pre-arranged funeral plans to clients in the past, giving commitments to these clients to perform their 
funeral. All monies from the sale of these funeral plans are paid into and controlled by a number of trusts. These include the Trusts 
consolidated within the Group’s financial statements in addition to a number of other trusts (the ‘Small Trusts’). The Small Trusts are 
not consolidated in the Group’s results as the Group does not control these trusts.
The Group is obligated to perform these funerals in exchange for the assets of the respective trusts, whatever they may be. An 
onerous contract provision of £10.0 million has been made in these financial statements for the Rescue plans (which includes a 
provision of £1.1 million for the Dignity Promise) and a further provision of £3.6 million has been made relating to previous funeral 
plans, see note 1 for further details. It is the view of the Directors that none of the commitments given to these other clients are 
onerous to the Group. However, ultimately, the Group is obligated to perform these funerals in exchange for the assets of the 
respective trusts, whatever they may be.
The Small Trusts had approximately £13.2 million (2021: £15.6 million) of net assets as at the balance sheet date.
Only the Trusts consolidated within the Group’s financial statements receive funds relating to the sale of new plans.
(b)	Actuarial valuation
The Trustees of the Trusts are required to have the Trusts’ liabilities actuarially valued once a year. This actuarial valuation is of 
liabilities of the Trusts to secure funerals through Dignity and other third party funeral directors and does not, in respect of those 
funerals delivered by the Group, represent the cost of delivery of the funeral. Assets of the Trusts include instalment amounts due in 
the future from clients and are therefore relevant to the actuarial valuation. However, this means that assets detailed in the actuarial 
valuations will not agree on a particular day to the assets recognised in the Group’s consolidated balance sheet because the Group 
does not include future receivable amounts in the consolidated balance sheet.
The Trustees have advised that the latest actuarial valuations of the Trusts were performed as at 24 September 2022 
(2021: 24 September) using assumptions determined by the Trustees. Actuarial liabilities in respect of the Trusts have decreased to 
£778.4 million as at 24 September 2022 (2021 restated: £817.3 million). The corresponding market value of the assets of the Trusts was 
£1,003.8 million (2021 restated: £1,107.9 million – under the new FCA regulations there is a prescribed valuation method which has 
been applied to the current year valuations and the prior year has been restated using this method) as at the same date. 
Consequently the actuarial valuations recorded a total surplus of £225.4 million at 24 September 2022 (2021 restated: surplus of 
£290.6 million).
30 December
2022
Number
31 December
2021
Number
Supported by:
The Trusts – Pre FCA regulation
302,000
323,000
The Trusts – Post FCA regulation
4,000
–
The Trusts – Rescue plans only
38,000
–
The Small Trusts
45,000
43,000
Insurance plans
229,000
215,000
618,000
581,000
The Trusts have approximately £3,444 (2021: £3,650) average asset per active plan (see alternative performance measures on page 196 
for further details). On average the Trading Group received approximately £3,100 (2021: £3,000) in the period for the performance of 
each funeral (including amounts to cover disbursements such as crematoria fees, ministers’ fees and doctors’ fees where applicable).
Dignity plc Annual Report and Accounts 2022
179
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Financial Statements
Other Information
Strategic Report

29 Pre-arranged funeral plans (continued)
Insurance plans are those plans for which the Group is the named beneficiary on life assurance products sold by third party 
insurance companies.
(c)	Funding arrangement of UK Funerals (2022) Trust
In accordance with FCA regulation should the actuary report that the Trust fund assets are not sufficient to cover the liability of Trust, 
Dignity Funerals Limited, a subsidiary of the Group, will prepare a remediation plan, approved by the actuary, setting out how any 
deficit will be remedied before the next annual assessment of the Trust.
(d)	Transactions with the Group
During the period, the Group entered into transactions with the Small Trusts. Amounts may only be paid out of the Trusts in 
accordance with the relevant Trust Deeds. Transactions (which were recognised as revenue in the funeral services division) 
amounted to £0.8 million (2021: £0.9 million) in the period and principally comprised receipts from the Small Trusts in respect 
of funerals provided. No amounts were due to the Group on either balance sheet date.
30 Contingent liabilities
Securitisation
BNY Mellon Corporate Trustee Services Limited, in its capacity as Security Trustee of the Secured Notes, has the following guarantees 
and charges:
•	 The Dignity (2002) Group has granted the Security Trustee fixed and floating charges over all assets and undertakings of the 
Dignity (2002) Group;(1)
•	 Dignity plc has granted the Security Trustee, with full title guarantee, a first fixed charge over the shares (and any monies 
receivable in respect of the shares) which it holds in Dignity (2004) Limited, Dignity (2008) Limited, Dignity (2011) Limited and 
Dignity Holdings No.3 Limited;
•	 Dignity (2004) Limited has granted the Security Trustee, with full title guarantee, a first fixed charge over the shares (and any 
monies receivable in respect of the shares) which it holds in Dignity Holdings No. 2 Limited and Dignity (2002) Limited;
•	 Dignity Holdings No. 2 Limited has granted the Security Trustee, with full title guarantee, a first fixed charge over the shares 
(and any monies receivable in respect of the shares) which it holds in Dignity Holdings Limited;
•	 Dignity Holdings Limited has granted the Security Trustee, with full title guarantee, a first fixed charge over the shares (and any 
monies receivable in respect of the shares) which it holds in Dignity Mezzco Limited;
•	 Dignity Holdings Limited has also assigned to the Security Trustee by way of security, with full title guarantee, its right title and 
interest in the loans (both interest and non-interest bearing) to Dignity (2002) Limited;
•	 Dignity Mezzco Limited has also assigned to the Security Trustee by way of security, with full title guarantee, its right title and 
interest in the loan to Dignity (2002) Limited;
•	 Dignity (2004) Limited has granted the Security Trustee, with full title guarantee, a floating charge over the assets now or in 
the future owned by Dignity (2004) Limited (other than those assets validly and effectively charged by way of fixed security);
•	
Dignity plc, Dignity Holdings No.2 Limited, Dignity Holdings Limited and Dignity Mezzco Limited have granted the Security Trustee, with 
full title guarantee, a floating charge over the assets now or in the future owned by each of Dignity plc, Dignity Holdings No.2 Limited, 
Dignity Holdings Limited and Dignity Mezzco Limited (other than those assets validly and effectively charged by way of fixed security);
•	 The Guarantors(2) each irrevocably and unconditionally jointly and severally guarantees to the Security Trustee punctual 
performance by each other Obligor of that Obligor’s obligations and agrees as a primary obligation to indemnify the Security 
Trustee immediately on demand against any cost, loss or liability suffered by it if any obligation guaranteed by the Guarantors 
is or becomes unenforceable, invalid or illegal;
•	
Dignity Funerals Limited and Derriman & Haynes Funeral Services Limited have granted the Security Trustee, with full title guarantee, 
a first legal mortgage over each of its rights, title and interest from time to time in properties situated in England and Wales;
•	 Dignity Funerals Limited has granted the Security Trustee, with full title guarantee(3), a first legal mortgage over its rights, title 
and interest from time to time in properties situated in Northern Ireland;
•	
Dignity Finance PLC has granted BNY Mellon Corporate Trustee Services Limited (in its capacity as Note Trustee), with full title 
guarantee, an assignment by way of security of its benefit in each Issuer Transaction Document (other than the Trust Documents), 
the Security Trust Deed and each Obligor Security Document and charges by way of first fixed charge the benefit of its accounts; and
•	 Dignity Funerals Limited has, in respect of any Scottish property which is capable of being so charged, granted ‘standard securities’ 
in favour of the Security Trustee(4).
 At 30 December 2022, the amount outstanding in relation to these borrowings was £516.5 million (2021: £527.1 million).
31 Related party transactions
Gary Channon held the role of Chief Executive Officer and was a director of the Company until June 2022. He elected to receive no 
remuneration for these roles, but in order to comply with the National Minimum Wage regulations, his service contract has required 
him to be paid £8,000 in 2022 which was donated to the Company’s elected charity, the Teenage Cancer Trust (2021: £13,000). Gary 
(1)	 Means Dignity (2002) Limited and its subsidiaries.
(2)	 Means the Obligors (other than Dignity (2002) Limited (as Borrower)), Dignity (2004) Limited, Dignity plc, Dignity Holdings No.2 Limited, Dignity Holdings Limited 
and Dignity Mezzco Limited.
(3)	 This mortgage is governed by the laws of Northern Ireland.
(4)	 The standard securities are governed by Scots Law.
180
Dignity plc Annual Report and Accounts 2022
Notes to the financial statements continued 
for the 52 week period ended 30 December 2022

received no other remuneration for his role as Chief Executive Officer and no payment for loss of office. Since stepping down from the 
Board, Gary has been an advisor to the Board on certain key strategic programmes. Gary has had no role in the deliberations of the 
Company or the Board regarding the cash offer for Dignity plc.
During the period, members of Phoenix Asset Management Partners Limited, the Group’s significant shareholder, have held roles 
within the Group, such as held the position of Chief Executive Officer, for which no remuneration was paid during the term of office to 
the individuals or Phoenix Asset Management Partners Limited.
Dignity plc has a £50.0 million loan facility that was signed on 6 December 2022 and is available to be drawdown in full or in 
instalments until 5 December 2023 and carries a seven per cent rate of interest. The loan facility is with Phoenix UK Fund Ltd which is 
a related party, it has no restrictive covenants, no minimum solvency covenants and no charges over any assets and therefore no 
negative impact on the group’s existing capital structure. The agreement includes a change of control provision that could trigger a 
full repayment and cancellation of the loan facility, however, the Company has obtained a waiver for this change of control clause 
specific to this potential takeover.
Furthermore, Rawnet Limited, a company that is 100 per cent owned by Phoenix Asset Management Partners Limited, has provided 
marketing and web development services to the Group amounting to £1.1 million, of which £nil was outstanding as at 30 December 
2022. Of the amounts incurred £0.6 million has been charged to the consolidated income statement and £0.2 million has been 
capitalised within intangible assets. Services provided are at arm’s length.
Castelnau is also a member of the Phoenix Asset Management Partners Limited group and has provided marketing and IT consultancy 
services to the Group of £0.4 million, of which £0.2 million was outstanding as at 30 December 2022.
There have been no other related party transactions in the current or previous period. Please see note 33 on post balance sheet 
events for related party transactions that the Group has been engaged with post period end.
32 Investments
A list of all entities included within the financial information are included in note C10 to the Company’s financial statements.
33 Post balance sheet events
Recommended cash offer for Dignity plc
On 23 January 2023, the Board announced that it had reached agreement on the terms of a recommended cash offer for the Dignity 
business (the ‘Offer’). The Offer was made by a consortium comprising SPWOne V Limited, Castelnau Group Limited and Phoenix 
Asset Management Partners Limited. On 14 February 2023, the offer document, which contains, amongst other things, the full terms 
and conditions of the Offer and the procedures for its acceptance, was published and posted to Dignity shareholders.
In summary, under the Offer:
•	 Dignity shareholders will be entitled to receive 550 pence in cash for each Dignity share (the ‘Cash Offer’);
•	 As an alternative to (or in combination with) the Cash Offer, eligible Dignity shareholders may elect to receive for each Dignity 
share 5.50 unlisted non-voting D shares in the capital of Valderrama (the indirect parent company of the consortium’s Bidco) for 
each Dignity share (the ‘Unlisted Share Alternative’); and
•	 As an alternative to (or in combination with) the Cash Offer and in addition to or instead of the Unlisted Share Alternative, eligible 
Dignity shareholders may elect to receive 7 1/3 listed voting Ordinary Shares in the capital of Castelnau for each Dignity share (the 
‘Listed Share Alternative‘ and, together with the Unlisted Share Alternative, the ‘Alternative Offers’).
Both the Unlisted Share Alternative and the Listed Share Alternative are subject to the “scale back” arrangements detailed in the 
offer document.
The Board was unanimous in recommending that Dignity shareholders accept the Cash Offer. At the time of preparing this report, the 
Offer remains conditional on, among other things, regulatory approval.
Executive share awards
The Company intends to grant a performance share award under the LTIP to Kate Davidson as soon as practicable following the 
publication of the Company’s preliminary 2022 financial results (subject to being no dealing restrictions at that time). This award was 
agreed previously but could not be made due to closed period dealing restrictions.
Standard and Poor global rating
On February 2023, S&P Global Ratings lowered its credit ratings on Dignity Finance plc’s class A notes to ‘BBB-(sf)’ from ‘A- (sf)’ 
and class B notes to ‘CCC+ (sf)’ from ‘B+ (sf)’. At the same time, S&P removed its ratings on both classes from CreditWatch negative.
Fitch Ratings downgrade of Class A and Class B Notes
On 17 March 2023, Fitch Ratings downgraded Dignity Finance plc’s Class A notes to ‘BBB’ from ‘A-’ and class B notes to ‘B’ from ‘BB+’ 
and placed that company on Rating Watch Negative.
Loan facility drawdown
The Directors approved two initial drawdowns on the £50.0 million facility offered by Phoenix UK Fund Limited, the first being 
£5.0 million on 2 March 2023 and the second being £10.0 million on 30 March 2023. This loan agreement includes a change of control 
provision that could trigger a full repayment and cancellation of the facility, however, the Company has obtained a waiver for this 
change of control clause specific to this potential takeover.
Dignity plc Annual Report and Accounts 2022
181
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Financial Statements
Other Information
Strategic Report

Note
 30 December 
2022
£m
31 December
2021
 £m
Fixed assets
Investments
C3
75.1
153.2
Current assets
Debtors
C4
321.4
287.0
Cash at bank and in hand
2.6
44.6
Total current assets
324.0
331.6
Creditors: amounts falling due within one year
C5
(16.8)
(14.9)
Net current assets
307.2
316.7
Total assets less current liabilities
382.3
469.9
Net assets
382.3
469.9
Capital and reserves
Called up share capital
C6
6.2
6.2
Share premium account
13.0
12.9
Capital redemption reserve
141.7
141.7
Other reserves
5.8
5.4
Profit and loss account reserve
215.6
303.7
Total shareholders’ funds
382.3
469.9
The Company has taken advantage of the exemption permitted by Section 408 of the Companies Act 2006 not to publish its individual 
profit and loss account and related notes. The Company made a loss attributable to the equity shareholders of £88.1 million in the 
period (2021: loss of £2.6 million).
The financial statements on pages 182 to 189 were approved by the Board of Directors on 30 March 2023 and were signed on its behalf by:
K A DAVIDSON	
	
	
D R MOORE
CHIEF EXECUTIVE OFFICER	
	
INTERIM CHIEF FINANCIAL OFFICER
182
Dignity plc Annual Report and Accounts 2022
Dignity plc company balance sheet 
as at 30 December 2022

Ordinary
share
capital
 £m
Share
premium
account
 £m
Capital 
redemption
reserve
 £m
Other
 reserves
 £m
Retained
earnings
 £m
Total
equity
 £m
Shareholders’ equity as at 25 December 2020
6.2
12.7
141.7
4.8
306.3
471.7
Loss for the period
–
–
–
–
(2.6)
(2.6)
Effects of employee share options
–
–
–
0.7
–
0.7
Proceeds from share issue
–
0.2
–
–
–
0.2
Gift to Employee Benefit Trust
–
–
–
(0.1)
–
(0.1)
Total transactions with owners, 
recognised directly in equity
–
0.2
–
0.6
–
0.8
Shareholders’ equity as at 31 December 2021
6.2
12.9
141.7
5.4
303.7
469.9
Loss for the period
–
–
–
–
(88.1)
(88.1)
Effects of employee share options
–
–
–
0.5
–
0.5
Proceeds from share issue
–
0.1
–
–
–
0.1
Gift to Employee Benefit Trust
–
–
–
(0.1)
–
(0.1)
Total transactions with owners, 
recognised directly in equity
–
0.1
–
0.4
–
0.5
Shareholders’ equity as at 30 December 2022
6.2
13.0
141.7
5.8
215.6
382.3
Capital redemption reserve
The capital redemption reserve represents £80,002,465 B Shares that were issued on 2 August 2006 and redeemed for cash on the 
same day, £19,274,610 B Shares that were issued on 10 October 2010 and redeemed for cash on 11 October 2010, £22,263,112 B 
Shares that were issued on 12 August 2013 and redeemed for cash on 20 August 2013 and £20,154,070 B Shares that were issued 
and redeemed for cash in November 2014.
Other reserves
Other reserves includes movements relating to the Group’s SAYE and LTIP schemes.
Dignity plc Annual Report and Accounts 2022
183
Governance
Financial Statements
Other Information
Strategic Report
Dignity plc company statement of changes in equity 
for the 52 weeks ended 30 December 2022

C1 Principal accounting policies
Basis of preparation
The financial statements of the Company for the period ended 30 December 2022 were authorised for issue by the Board of Directors 
and the balance sheet was signed on the Board’s behalf by Mrs K A Davidson and Mr D R Moore. The Company is incorporated and 
domiciled in England and Wales. The Company’s registered address is 4 King Edwards Court, King Edwards Square, Sutton Coldfield, 
West Midlands, B73 6AP.
The financial statements of the Company have been prepared in accordance with the Companies Act 2006, as applicable to companies 
using Financial Reporting Standard 101, ‘Reduced Disclosure Framework’ (‘FRS 101’). The financial statements have been prepared in 
accordance with applicable accounting policies and on a going concern basis under the historical cost convention. The principal 
accounting policies are set out below and have been applied consistently throughout the year.
The Company’s financial statements are presented in Sterling and all values are stated in pound million rounded to one decimal place 
(£m) except where otherwise indicated.
In accordance with the concession granted under Section 408 of the Companies Act 2006, the income statement of the Company has 
not been separately presented in the financial statements.
In the current period, the Company’s financial statements have been prepared for the 52 week period ended 30 December 2022. For 
the comparative period, the Company’s financial statements have been prepared for the 53 week period ended 31 December 2021.
Exemptions
As permitted by FRS 101, the following exemptions from the requirements of International Financial Reporting Standards (‘IFRS’) have 
been applied in the preparation of these financial statements:
•	 The following paragraphs of IAS 1, ‘Presentation of Financial Statements’:
	–
10(d) (statement of cash flows);
	–
16 (statement of compliance with all IFRS);
	–
38A (requirement for minimum of two primary statements, including cash flow statements);
	–
38B-D (additional comparative information);
	–
111 (cash flow statement information); and
	–
134-136 (capital management disclosures).
•	 Paragraph 38 of IAS 1 ‘Presentation of Financial Statements’ comparative information requirements in respect of 
Paragraph 79 (a) (iv) of IAS 1 ‘Presentation of Financial Statements’.
•	 IAS 7, ‘Statement of Cash Flows’.
•	 Paragraphs 30 and 31 of IAS 8, ‘Accounting Policies, Changes in Accounting Estimates and Errors’ (requirement for the disclosure of 
information when an entity has not applied a new IFRS that has been issued but is not yet effective).
•	 IFRS 7, ‘Financial instruments: Disclosures’.
•	 Paragraph 17 of IAS 24, ‘Related Party Disclosures’ (key management compensation).
•	 The requirements in IAS 24, ‘Related Party Disclosures’ to disclose related party transactions entered into between two or more 
members of a group.
•	 IFRS 13, ‘Fair Value Disclosures’.
•	 Paragraphs 45(b), 46-52 of IFRS 2 ‘Share Based Payments’.
The Company is eligible to apply the above exemptions as it is included in the consolidated financial statements of Dignity plc, which 
prepares financial statements under IFRS and includes the above disclosures.
New standards, amendments and IFRIC interpretations
No new accounting standards, or amendments to accounting standards, or IFRIC interpretations that are effective for the year ended 
30 December 2022, have had a material impact on the Company.
Critical accounting estimates and assumptions
The preparation of the financial statements in conformity with FRS 101 requires management to make estimates, assumptions and 
judgements in certain circumstances that affect reported amounts. The key judgements affecting the financial statements are 
detailed below:
Investments in subsidiary undertakings impairment assessment
Performing the annual impairment assessment for investments in subsidiary undertakings requires the use of estimates including 
those in respect of future cash flows, growth rates and an appropriate discount rate as set out in note 8 to the Group’s consolidated 
financial statements. The assessment is also sensitive to movements in the fair value of the financial assets held within the Trusts and 
the fair value of the Group’s external debt, as set out in note 22 to the Group’s consolidated financial statements. The current period 
impairment test has resulted in an impairment charge of £78.3 million (2021: £11.8 million).
184
Dignity plc Annual Report and Accounts 2022
Notes to the Dignity plc financial statements 
for the 52 week period ended 30 December 2022

Fixed asset investments
Fixed asset investments are stated at historical cost, less any provision for impairment.
Impairment of fixed assets – investments in subsidiaries
The carrying values of fixed assets are reviewed for impairment in periods where events or changes in circumstances indicate that 
the carrying value may not be recoverable at the end of the first full financial year following the recognition. Any impairment in the 
value of fixed assets is charged to the income statement within amounts written off investments. A reversal of an impairment loss 
is recognised in the income statement to the extent that the original loss was recognised.
Employee share schemes
The Company operates two employee share schemes: the Save As You Earn scheme (‘SAYE’) and the Long-Term Incentive Plan (‘LTIP’) scheme.
The Company applies IFRS 2 in respect of share option schemes resulting in the charge for such schemes being recognised in 
a subsidiary of the Company. The Company’s financial statements reflect the cost of the scheme as an increase in the cost of 
investment in the subsidiary with the corresponding credit included within other reserves.
For further information see accounting policy within note 1 to the Group’s consolidated financial statements.
Employee share trust
The assets of the employee share trust are held by a separate limited company, of which the Directors consider that Dignity plc has 
de facto control. In accordance with IFRS, Accounting for ESOP Trusts and the substance of the transaction, the trust’s assets and 
liabilities are recognised in the Company’s balance sheet.
Dividends
Dividend distributions to the Company’s shareholders are recognised as a liability in the financial statements in the period in 
which they are approved by the Company’s shareholders. Interim dividends are recorded in the financial statements when paid.
Financial instruments
Borrowings
All borrowings are represented by loans with subsidiary companies which are non-interest bearing and repayable on demand. 
Loans are recognised at the amounts repayable on demand.
Trade and other receivables
Initial recognition and measurement
Financial assets are classified at initial recognition, and are subsequently measured, at amortised cost as the Company’s financial 
assets give rise to cash flows that are solely payments of principal and, where applicable, interest on the principal amount and it 
is the Company’s business model to collect the contractual cash flows.
Impairment
The Company recognises an allowance for expected credit losses (‘ECL’s’) for all receivables held at amortised cost. ECL’s are based 
on the difference between the contractual cash flows due in accordance with the contract and all the cash flows that the Company 
expects to receive.
ECL’s are recognised in two stages. For credit exposures for which there has not been a significant increase in credit risk since initial 
recognition, ECL’s are provided for credit losses that result from default events that are possible within the next 12 months (a 12 month 
ECL). For those credit exposures for which there has been a significant increase in credit risk since initial recognition, a loss allowance is 
required for credit losses expected over the remaining life of the exposure, irrespective of the timing of the default (a lifetime ECL).
Equity instruments
An equity instrument is any contract that evidences a residual interest in the assets of the Group after deducting all of its liabilities. 
Equity instruments issued by the Company are recorded at the proceeds received, net of direct transaction costs.
C2 Operating result
Disclosure of auditor’s remuneration for the Company required by regulation 5(1)(b) of the Companies (Disclosure of Auditor 
Remuneration and Liability Limitation Agreements) Regulations 2008 is not presented as the consolidated financial statements 
comply with this regulation on a consolidated basis. See note 5 of the consolidated financial statements for further details.
Dignity plc Annual Report and Accounts 2022
185
Governance
Financial Statements
Other Information
Strategic Report

C3 Investments in subsidiary undertakings
Cost
£m
At 25 December 2020
151.3
Additions in respect of Corporate interest restriction payments
12.9
Additions in respect of share-based payments
0.8
At 31 December 2021
165.0
Additions in respect of Corporate interest restriction payments
–
Additions in respect of share-based payments
0.2
At 30 December 2022
165.2
Impairment
At 25 December 2020
–
Impairment charge
(11.8)
At 31 December 2021
(11.8)
Impairment charge
(78.3)
At 30 December 2022
(90.1)
Net book amount
At 30 December 2022
75.1
At 31 December 2021
153.2
At 25 December 2020
151.3
Additions in the period reflect the effect of capital contributions to subsidiaries as a result of share-based payment schemes operated 
in those companies over the shares of Dignity plc and payments made on behalf of subsidiaries as a result of corporate interest 
restriction liabilities.
A detailed listing of all subsidiary undertakings is included in note C9 below.
The market capitalisation of the Company was lower than the aggregate of the amount of the Company’s investment in subsidiaries 
and receivables from those entities and subsequently an impairment of £78.3 million (2021: £11.8 million) has been charged based 
on a recoverable amount of £75.1 million. The Directors consider that the remaining carrying value of the investments is supported by 
their underlying net assets and value-in-use. Value-in-use is mainly driven by the forecasts and assumptions of subsidiaries indirectly 
held by Dignity (2004) Limited. This assessment is sensitive to assumptions in relation to value-in-use, as set out in note 8 to the 
Group’s consolidated financial statements, and to movements in the fair value of the financial assets held within the Trusts and the 
fair value of the Group’s external debt, as set out in note 22 to the Group’s consolidated financial statements. Further background to 
the impairment is set out in note 8 to the consolidated financial statements.
Impairment sensitivities
The following table demonstrates the impact of changes to the Group’s value-in-use on the above impairment charge, based on 
a number of different sensitivities:
Sensitivity applied:
Decrease/(increase) in
impairment charge
£m
Increase in discount rate of 1 per cent (to 13.9 per cent)
(40.6)
Increase in 2023 funeral services EBITDA and beyond of £3.0m
27.5
Decrease in 2023 funeral services EBITDA and beyond of £3.0m
(26.1)
C4 Debtors: amounts falling due within one year
30 December
2022
£m
31 December
2021
£m
Amounts owed by subsidiary undertakings
319.6
287.0
Corporation tax
1.8
–
321.4
287.0
An ECL of £2.6 million (2021: £1.6 million) is held against amounts owed by subsidiary undertakings, based on a 12 month ECL. 
Amounts are unsecured, non-interest bearing and repayable on demand.
186
Dignity plc Annual Report and Accounts 2022
Notes to the Dignity plc financial statements continued 
for the 52 week period ended 30 December 2022

C5 Creditors: amounts falling due within one year
30 December
2022
£m
31 December
2021
£m
Amounts owed to subsidiary undertakings
15.0
13.2
Accruals
1.8
1.7
16.8
14.9
Amounts owed to subsidiary undertakings are unsecured, non-interest bearing and repayable on demand.
C6 Called up share capital
30 December
2022
£m
31 December
2021
£m
Allotted and fully paid Equity shares
50,043,435 (2021: 50,031,008) Ordinary Shares of 12 48/143p (2021: 12 48/143p) each
6.2
6.2
Each Ordinary Share carries equal voting rights and there are no restrictions on any share. See note 23 to the Group’s consolidated financial 
statements for further details. See also note 24 to the Group’s consolidated financial statements for details on share-based payments.
C7 Staff costs
There were no employees in either period.
Directors’ remuneration
Details of the Directors’ emoluments are included in pages 109 to 111. The emoluments were borne by a subsidiary undertaking 
and not recharged.
C8 Related party transactions
There are no related party transactions for either period requiring disclosure.
C9 Post balance sheet events
See also note 24 of the Group’s consolidated accounts for details on post balance sheet events.
C10 Investments in subsidiary undertakings and associates
Principal subsidiaries
Company name
Principal activity
Advance Planning Limited
Pre-arranged funeral plans
Dignity (2002) Limited
Intermediate holding company
Dignity Crematoria Limited
Construction and leasing of crematoria
Dignity Crematoria No.2 Limited
Construction and leasing of crematoria
Dignity Finance PLC
Finance company
Dignity Funerals Limited
Funeral services
Dignity Funerals No.3 Limited
Funeral services
Dignity Pre Arrangement Limited
Pre-arranged funeral plans
Dignity Securities Limited
Pre-arranged funeral plans
Pitcher & Le Quesne Limited***
Funeral services
Other subsidiaries
Company name
Principal activity
Birkbeck Securities Limited
Intermediate holding company
Dignity (2004) Limited
Intermediate holding company
Dignity (2008) Limited
Intermediate holding company
Dignity Ventures Limited
Intermediate holding company
Dignity (2014) Limited
Intermediate holding company
Dignity Finance Holdings Limited
Intermediate holding company
Dignity Holdings Limited
Intermediate holding company
Dignity Holdings No.2 Limited
Intermediate holding company
Dignity Holdings No.3 Limited
Intermediate holding company
Dignity Mezzco Limited
Finance company
Dignity Services
Intermediate holding company
Valedictum Limited
Non-trading company
Funeral Advisor Limited
Online funeral resource
Dignity Beyond Life Limited
Will writing and other end-of-life support services
Dignity plc Annual Report and Accounts 2022
187
Governance
Financial Statements
Other Information
Strategic Report

C10 Investments in subsidiary undertakings and associates (continued)
Associates
Company name
Principal activity
Funeral Zone Limited – 23.8 per cent
Online funeral resource for funeral directors
Dormant companies
A & N Duckworth Limited
A Ashton & Sons Limited
A Bennett & Sons Limited
A F Townsend (Funeral Directors) Limited
A Hazel & Sons Limited
A Shepherd & Sons Limited
A T Genders Limited
A V Band Limited
A. & G. Huteson Ltd
A Haxby & Sons (Filey) Limited
Abbey Funeral Service Limited
Adela Funeral Homes Limited
Aberdeen Funeral Directors Limited*
Anglian Funeral Service Limited
Armitage (Funeral Directors) Limited
Arthur Denyer Limited
Arthur G Whitehead (Westminster) Limited
Ashton & Ebbutt Limited
Ashton Ebbutt Holdings Limited
Ashton Memorials Limited
Ashtons (Brighton) Limited
Associated Funeral Services Limited
Astley Funerals Limited
Arthur J. Nash Limited
B & B Funeral Directors Limited
B. Bernard & Sons Limited
Baguley Bros. Limited
Banks Funeral Service Limited
Bayley Brothers Hereford Limited
Birmingham Crematorium (1973) Limited
Boyce Anderson Motors Limited**
Bracher Brothers Limited
Brighton Stonemasons Limited
Broadwater Limousines Limited
C Powell Funeral Service Limited
Caledonian Funeral Services Limited*
Carrwood Funeral Supplies Limited
Castle Court Funeral & Limousine 
Services Limited
Chichester Crematorium Limited
Chosen Heritage (Scotland) Limited*
Chosen Heritage Limited
Chosen Heritage Services Limited
Clegg Humphreys Limited
Cooksey & Son Limited
Cooksley & Son Limited
Coombes & Sons (Bovey Tracey) Limited
Counties Crematorium Limited
Coyne Brothers Limited
Cumbernauld Funeral Services Ltd*
Cyril H. Lovegrove Limited
D J Thomas (Funeral Directors) Limited
D. J. Evans Forse & Co Limited
D. Walsh & Son Limited
Daly & Company Limited
David B Hendry Limited
David Silvey & Son Limited
Davis McMullan Funeral Directors Limited
Derriman & Haynes Funeral Services Limited
Dewi Reynolds & Sons Limited
Dignity (2009) Limited
Dignity Caring Funeral Services Limited
Dignity Funerals No.2 Limited
Dignity Funerals No.4 Limited
Dignity In Destiny Limited
Dignity Legal Services Limited
Dignity Manufacturing Limited
Dillistone Funeral Service Limited
Docklands Funeral Services Limited
Dottridge Brothers Limited
Downer & White Limited
Downs Crematorium Limited
Dowsett & Jenkins Limited
Dundee Crematorium Limited*
Dunning (Undertaking) Limited
Dyson Richards Limited
E Hurton & Son Limited
E M Lander Limited
E Seymour & Son Limited
E. Brigham Funeral Directors Limited
E.F.Edwards Limited
E.Finch & Sons Limited
Earl Of Plymouth Limited
Eden Park Estate Limited
Edmund & Lewis Limited
Edward Lewis Wicks & Sons Limited
Ely Funeral Service Limited
Exeter & Devon Crematorium Limited
F L Mildred & Sons (Funeral Directors) Limited
F. Kneeshaw & Sons (Funeral Directors) 
Limited
F.E.J. Green & Sons Limited
F.G.Pymm (Funeral Directors) Limited
F.Harrison & Son (Funeral Directors) Limited
F. J. Gibb Limited
F.M. & J. Wait & Co Limited
F. Jennings & Sons Limited
F.Smith & Son (Staines) Limited
Family Funeral Services Limited
Farebrother Funeral Services Limited
Fisher & Townsend (Funeral Directors) Limited
Flowers By Design Limited
Ford Ennals Funeral Services Limited
Forethought Limited
Francis Chappel & Sons Limited
Frank Stephenson & Son (Funeral Directors) 
Limited
Frederick W Chitty & Co Limited
Fredk. W.Paine Limited
Funeral Arrangements Online Limited
Funeral Debt Collection Limited
Funeral Services London Limited
G & L Evans Ltd
G. M. Charlesworth & Son Limited
G.F. Cook (Funerals) Limited
G.F.Hunt (Bath) Limited
G.Gamble & Son Limited
G.Smith (Wooburn) Limited
George Hall & Son Funeral Directors Limited
George S. Munn & Company, Limited*
George Stanton (1935) Limited
Ginns & Gutteridge Limited
Gornalls Funeral Services Limited
Graeme Buckle Funeral Services Limited
Graham Sullivan Funeral Directors Limited
Grave Design Limited
Great Southern Group Limited
Grimmett & Timms Limited
H & G Wilde Funeral Directors Limited
H A Harrold & Son Limited
H Eaton & Sons Holdings Limited
H.Eaton & Sons Limited
H J Dawson Limited
H J Phillips & Son (Funeral Directors) Limited
H Johnson & Sons Limited
H Leslie Humphreys Limited
H Tonkin Limited
H. J. Whalley & Sons Limited
H. Towell Ltd
H.Copeland & Son Limited
H.Dorricott & J.Bent Limited*
H.G.Brown & Sanders Limited
H.Hill Funeral Service Limited
H.R.H. Holdings Limited
Hambrook & Johns Limited
Hanningtons (Funeral Directors) Limited
Hardacres Funeral Directors Limited
Harry Williams & Sons (Cambridge) Limited
Heighton & Son Limited
Hemley Funeral Service Limited
Henry Naylor (Funeral Directors) Limited
Henry Paul Limited
Henry Smith (Wandsworth) Limited
Highfield Funeral Service Limited
Hindu Funeral Service Limited
Hodgson Holdings (Scotland) Limited
Hodgson Holdings Limited
Holdfast (Funerals) Limited**
Howard Jenkins (Edge Hill) Limited
Hunters Funeral Directors Limited
Ian Clarke Funeral Service Limited
Ingall Services Limited
Inverclyde Funeral Directors Limited*
Invicta Memorials Limited
J H Kenyon Limited
J H Raven Limited
J Hylton & Sons Limited
J Kynaston Limited
J Steadman & Sons Limited
J.W.Tate & Son (Holdings) Limited
J.W.Tate & Son Limited
Jack Lee & Sons Limited
James Allen & Son (Disley) Limited
James Crook Limited
John & William Shering Limited
John Bardgett & Sons Limited
John G Ashton & Co (Funeral Directors) 
Limited
Johnson Funeral Supplies Limited
Johnson-Sears Limited
Jonathan Harvey Limited
Jonathan Walker Funeral Directors Limited
Joseph Swift (Funeral Director) Limited
Joseph Tomlinson & Sons Limited
Joslin Memorials (1974) Limited
K.Y. Green Limited
Kellaways (Funeral Service) Limited
Ken Gregory & Sons Limited
Kent Funeral Supplies Limited
Kenyon Air Transportation Limited
Kenyon Emergency Services Limited
Kenyon Repatriation Limited
Kenyon Securities Limited
Kenyons Funeral Directors Limited
Kirkwoods (Funeral Directors) Limited**
L Fulcher Limited
L J Clegg Limited
Lambeth & Brixton Community Funeral 
Services Limited
Lambeth Funeral Services Limited
Lea Valley Funeral Services Limited
Leeds Limousines Limited
188
Dignity plc Annual Report and Accounts 2022
Notes to the Dignity plc financial statements continued 
for the 52 week period ended 30 December 2022

Leehope Services Limited
London Necropolis Company Limited
Longhurst (Undertakers) Limited
Lowden Wells Limited
MacIntosh & Steven Limited*
Mahony & Ward Limited
Malcolm J Presland Limited
Mannerings Limited
Mason Funeral Service Limited
Mathias’s of Putney Limited
Maxwell Bros. Limited
Meadow Pool Limited
Mews & Yeatmans Limited
Mid Sussex Funeral Services Limited
Middleton & Wood (1919) Limited
Monumental Masons Limited
Moodys Funeral Directors Limited
Moray Crematorium Holdings Limited*
Moray Crematorium Limited*
Morecambe & Heysham Funeral Service 
Limited
N A Medd Limited
National Funeral Trust Limited
Newport & Telford Funeral Service Ltd
Newport Hire (I.W.) Limited
Newsome’s Funeral Service (Royston) Limited
Nicholls Memorials Limited
Norfolk Crematorium Limited
Northampton Crematorium Limited
Norwich Crematorium Holdings Limited
Norwich Crematorium Limited
Nubian Funeral Directors Limited
Oxford Crematorium Limited
Patrick Stonemasons Limited
Personal Choice Funeral Plan Limited
Peter Johnson Funerals Ltd.
PFG Hodgson Kenyon (Services) Limited
PFG Hodgson Kenyon (UK) Limited
PFG Hodgson Kenyon Limited
Philip Ford & Son (Funeral Directors) Limited
Phillips Funeral Plans Limited
Phillips Funeral Services Limited
Phillips Holdings (Hertfordshire) Limited
Phillips Supplies Limited
Piccioni (Masonry) Limited
Plantsbrook Group Limited
Plantsbrook Limited
Preston Ireland Bowker Limited
Priestley & Cockett Limited
R Butler & Sons Limited
R C Holden & Son Limited
R Garner Son & Wood Limited
R.Davies & Son Limited
R.S. Johnson & Sons Limited
R.S.Scott (Funerals) Limited
Ravenhill Funeral Services Limited**
Remembrance Limited
Robemanor Limited
Robert Nicholls Funeral Directors Limited
Roberts & Brain Limited
Romney Marsh Funeral Services Limited
Rosspark Limited
S A Bates & Sons Limited
S Wellens & Sons Limited
Saftway Limited
Salenew Limited
Sanders Goodale & Co.Limited
SCI Pre Arrangement Limited
Seaford Funeral Service Limited
Seddons of Southport Limited
Selim Smith & Co. Limited
Serenity Limited
Sevenoaks District Crematorium Limited
Shankill Funeral Services Limited**
Silver Lady Funeral Service Limited
Simplicity Funerals Limited
Simpsons (Undertakers Requisites) Limited
Spotland Bridge Funeral Services Limited
Stanway & Garnett Funeral Service Limited
Swift & Mildred Limited
T & R O’Brien Limited*
T H Fenton Limited
T S Annison & Sons Limited
T. S. Horlock & Son Limited
T.H.Sanders & Higgs Limited
T.H.Sanders & Sons Limited
T J Brown & Sons Limited
T.J.Davies & Sons (Funeral Directors) Limited
Taylors Funerals (Wirral) Limited
The Crematorium Company Limited
The Dignity Plan Limited
The East Riding Crematorium 
Company Limited
The Haltemprice Crematorium Limited
The Lawrence Funeral Service Limited
The Leverton Funeral Service 
(Dartford) Limited
The South London & Southern Counties 
Cremation Society Limited
The South London Crematorium Co Limited
The Titford Funeral Service Limited
Thomas Brothers 
(Wellington and Taunton) Limited
Thompsons (Busbys) Limited
Thompsons (Funeral Furnishers) Limited
Thompsons (Maguires) Limited
Thompsons (Rimmers) Limited
Tovey & Morris Limited
U.F.D. Limited
UK Funerals Limited
UKF Limited
Valedictum Holdings Limited
Valedictum Group Limited
Valedictus Limited
Valedictus Holdings Limited
Valedictus Group Limited
W G Dixon Limited
W G Rathbone Funeral Directors Limited
W H Scott & Son Limited
W S Bond Limited
W S Harrison & Son Limited
W Thorp & Sons (Leigh-on-Sea) Limited
W.E.Turner (Funeral Furnishers) Limited
W.Garstin & Sons Limited
Walkers Funeral Directors Limited
Walmsley Hammond (Rayleigh) Limited
Warburton Funerals Limited
Wetton Funeral Services Limited
White Lady Funerals Limited
Whyte Funeral Services Limited*
William Pearce & Son Limited
Wilmshurst & Dickson Limited
WM. Jordan & Son (Funeral Directors) 
Limited*
Woodfield Park Funeral Home Limited
Wrekin Funeral Service Limited
Yew Holdings Limited
Registered office
*	 	 The registered office for these subsidiaries is 280 Kinfauns Drive, Glasgow, G15 7AR
**		 The registered office for these subsidiaries is 14 Scotch Quarter, Carrickfergus, County Antrim, BT38 7DP
***	 The registered office for this subsidiary is 59 Kensington Place, St Helier, JE2 3PA, Jersey
All other subsidiary undertakings are registered at 4 King Edwards Court, King Edwards Square, Sutton Coldfield, West Midlands, B73 6AP.
Other information
All of the subsidiaries are incorporated in the United Kingdom except for Pitcher & Le Quesne Limited which is incorporated in Jersey. 
All subsidiaries are controlled by the Group.
All of the above shareholdings are held indirectly, with the exception of Dignity (2004) Limited, Dignity (2008) Limited, Dignity Ventures 
Limited and Dignity Holdings No.3 Limited.
Dignity plc owns, either directly or indirectly, 100 per cent of the equity interest of all the subsidiaries.
Dignity plc Annual Report and Accounts 2022
189
Governance
Financial Statements
Other Information
Strategic Report

Summarised consolidated income statement
2022
£m
2021
restated(2)
£m
2020
restated (3)
£m
2019
£m
2018
£m
Underlying revenue
Funeral services
176.4
201.9
202.6
203.3
214.9
Crematoria
81.9
85.5
82.7
76.8
78.0
Pre-arranged funeral plans
12.2
24.6
28.8
21.2
22.7
270.5
312.0
314.1
301.3
315.6
Underlying operating profit
Funeral services
11.0
48.2
53.1
56.3
62.2
Crematoria
39.5
47.0
44.2
38.4
40.3
Pre-arranged funeral plans
–
–
–
–
2.8
Central overheads
(32.6)
(39.4)
(37.0)
(31.4)
(25.1)
17.9
55.8
60.3
63.3
80.2
Underlying finance costs
(28.0)
(29.0)
(29.8)
(25.8)
(26.0)
Underlying finance income
–
–
0.1
0.2
0.2
Underlying (loss)/profit before tax
(10.1)
26.8
30.6
37.7
54.4
Underlying taxation credit/(charge)
0.8
(5.4)
(7.4)
(7.4)
(11.5)
Underlying (loss)/profit after tax
(9.3)
21.4
23.2
30.3
42.9
Underlying earnings per share (pence)
(18.6)p
42.8p
46.4p
60.6p
85.8p
Revenue
323.1
353.7
357.5
338.9
353.7
Operating (loss)/profit
(328.6)
19.5
15.9
44.8
75.9
(Loss)/profit after tax
(275.2)
12.1
(25.5)
30.6
(17.0)
Basic (loss)/earnings per share (pence)
(550.4)p
24.2p
(51.0)p
61.2p
(34.0)p
Key performance indicators
2022
2021
2020
2019
2018
Total estimated number of deaths in Britain (number)
639,000
664,000
663,000
584,000
599,000
Number of funerals performed (number)
77,000
79,200
80,300
69,400
72,300
Funeral market share(4) (per cent)
11.9%
11.8%
12.0%
11.7%
11.9%
Number of cremations performed (number)
75,500
74,800
74,500
64,800
65,200
Cremation market share (per cent)
11.8%
11.3%
11.2%
11.1%
10.9%
Active pre-arranged funerals (number)
618,000
581,000
558,000
523,000
486,000
Underlying cash generated from operations (£million)
44.1
88.3
88.9
71.8
101.9
Net debt
2022
£m
2021
£m
2020
£m
2019
£m
2018
£m
Net amounts owing on Secured Notes per financial statements
(516.1)
(526.6)
(541.7)
(551.3)
(560.6)
Add: unamortised issue costs
(0.4)
(0.5)
(0.5)
(0.6)
(0.6)
Gross amounts owing
(516.5)
(527.1)
(542.2)
(551.9)
(561.2)
Accrued interest on Secured Notes
–
–
(12.0)
(12.2)
(12.3)
Accrued interest on Crematoria Acquisition Facility and Revolving 
Credit Facility
–
–
–
–
(0.2)
Cash and cash equivalents – Trading Group
7.7
55.9
73.6
57.9
66.9
Net debt
(508.8)
(471.2)
(480.6)
(506.2)
(506.8)
190
Dignity plc Annual Report and Accounts 2022
Financial record(a)

Summarised consolidated balance sheet
2022
£m
2021
£m
2020
£m
2019
£m
2018
£m
Non-current assets
Goodwill and intangible assets
109.2
278.6
324.4
373.1
384.9
Property, plant and equipment
231.6
242.1
240.9
251.3
254.1
Right-of-use asset
68.4
89.1
95.2
–
–
Investments in associated undertakings
–
–
–
–
6.0
Deferred insurance commissions
8.0
8.4
9.4
10.2
8.4
Other financial assets
–
–
–
7.2
7.3
Financial assets – held by the Trusts
957.3
1,043.1
967.1
947.5
862.4
Deferred commissions
93.7
100.9
101.3
96.8
94.5
Deferred tax asset
56.8
5.5
20.3
14.0
17.9
1,525.0
1,767.7
1,758.6
1,700.1
1,635.5
Current assets
Cash and cash equivalents – Trading Group
7.7
55.9
73.6
57.9
66.9
Cash and cash equivalents – held by the Trusts
9.4
19.8
21.6
15.5
13.8
Cash and cash equivalents
17.1
75.7
95.2
73.4
80.7
Other current assets
50.2
48.6
46.6
47.6
46.9
67.3
124.3
141.8
121.0
127.6
Total assets
1,592.3
1,892.0
1,900.4
1,821.1
1,763.1
Current liabilities
Financial liabilities
12.2
11.5
15.7
10.2
9.3
Contract liabilities
98.8
99.6
95.5
95.5
91.5
Lease liabilities
7.0
7.1
7.3
–
–
Other current liabilities
64.3
61.6
78.5
68.8
73.0
182.3
179.8
197.0
174.5
173.8
Non-current liabilities
Financial liabilities
506.9
518.3
529.5
545.2
551.9
Contract liabilities
1,217.6
1,237.9
1,222.0
1,209.1
1,164.6
Lease liabilities
73.3
75.8
81.2
–
–
Other non-current liabilities
34.4
31.3
48.2
37.3
36.7
1,832.2
1,863.3
1,880.9
1,791.6
1,753.2
Total liabilities
2,014.5
2,043.1
2,077.9
1,966.1
1,927.0
Total deficit
(422.2)
(151.1)
(177.5)
(145.0)
(163.9)
Total deficit and liabilities
1,592.3
1,892.0
1,900.4
1,821.1
1,763.1
Notes
(1)	 This information has been extracted from the current and previous Annual Reports and accordingly does not constitute audited information.
(2)	 2021 operating profit has been restated due to a prior year restatement in relation to a reclassification of hedging/foreign exchange differences arising on 
financial assets held by the Trusts. See note 1 to the Group’s consolidated financial statements for further information.
(3)	 2020 underlying profit measures have been restated to include the impact of IFRS 16. Equivalent underlying measures in 2019 and 2018 have not been restated.
(4)	 Market share excluding funerals performed in Northern Ireland.
Dignity plc Annual Report and Accounts 2022
191
Governance
Financial Statements
Other Information
Strategic Report

Non-GAAP measures
(a) Alternative performance measures
The Board believes that whilst statutory reporting measures provide financial performance of the Group under IFRS, alternative 
performance measures are necessary to enable users of the financial statements to fully understand the trading performance and 
financial position of the Group.
The alternative performance measures provided are aligned with those used in the day-to-day management of the Group and allow 
for greater comparability across periods.
For this reason, the alternative performance measures provided exclude the impact of consolidating the Trusts, the corporate interest 
restriction disallowance arising as a result of consolidating the Trusts (see below) and the changes which relate to the application of IFRS 
15. In addition, the deferred tax rate change in 2021 arising on the deferred tax balances on consolidating the Trusts and application of 
IFRS 15 have also been excluded, as well as non-underlying items comprising certain non-recurring and non-trading transactions.
The exclusion of the impact of consolidating the Trusts and the application of IFRS 15 will continue for the foreseeable future. We will 
also assess whether it is right to exclude any future new accounting standards from alternative performance measures based on 
whether they are included in the measures used in the day-to-day management of the business.
All of these measures are highlighted as underlying throughout this Annual Report.
Calculation of underlying reporting measures
Underlying revenue and profit measures (including divisional measures) are calculated as revenue and/or profit before non-underlying 
items and other adjustments.
Underlying net finance costs are calculated before the application of IFRS 15 and the impact of consolidating the Trusts. See note 4 
to the Group’s consolidated financial statements.
Underlying earnings per Ordinary Share is calculated as profit after taxation, before non-underlying items and other adjustments 
(both net of tax), divided by the weighted average number of Ordinary Shares in issue in the period.
Underlying cash generated from operations excludes non-underlying items and other adjustments on a cash paid basis.
(b) Non-underlying items
The Group’s underlying measures of profitability exclude:
•	 Amortisation of acquisition related intangibles;
•	 External transaction costs;
•	 Profit or loss on sale of fixed assets (net of any insurance proceeds received);
•	 Marketing costs in relation to trials;
•	 Restructuring costs;
•	 Payment for historical informal pre-need funerals;
•	 Rescue plan transition costs;
•	 Trade name write-offs and impairments;
•	 Goodwill impairments;
•	 Right-of-use asset impairments;
•	 Property, plant and equipment impairments; and
•	 The taxation impact of the above items together with the impact of taxation rate changes.
Non-underlying items have been adjusted for in determining underlying measures of profitability as these underlying measures are 
those used in the day-to-day management of the Group and allow for greater comparability across periods.
(c) Other adjustments reconciliation
Other adjustments enable a user of the financial statements to assess the financial performance of the Trading Group as it was historically 
reported prior to the consolidation of the Trusts and the impact of IFRS 15, ‘Revenue from Contracts with Customers’. This mirrors the 
financial reporting provided to management on a monthly basis to monitor the performance of the underlying Trading Group.
192
Dignity plc Annual Report and Accounts 2022
Alternative performance measures

In the tables below, non-underlying items are categorised as either non-trading or non-recurring. Non trading items refers to 
expenditure which does not relate to the normal day-to-day transactions of the business, whereas non-recurring also does not relate 
to the day-to-day transactions of the business and is not expected to reoccur; however, the same non-recurring item may straddle 
more than one accounting period.
52 week period ended 30 December 2022
Funeral 
services
£m
Crematoria 
£m
Pre-arranged 
funeral plans 
£m
Central 
overheads
 £m
Group
£m
Non-trading
Amortisation of acquisition-related intangibles
3.4
0.4
0.1
–
3.9
External transaction costs in respect of completed and aborted and 
ongoing transactions(1)
–
0.5
–
8.6
9.1
Loss on sale of fixed assets
0.1
–
–
–
0.1
Trade name write-off
6.4
–
–
–
6.4
Trade name impairment
47.5
–
–
–
47.5
Goodwill impairment
112.3
–
–
–
112.3
Right-of-use asset impairment
17.4
–
–
–
17.4
Property, plant and equipment impairment
19.1
–
–
–
19.1
Non-recurring
Rescue plan transition costs
–
–
–
2.5
2.5
Restructuring costs – redundancy
–
–
–
2.9
2.9
Restructuring costs – onerous provision
–
–
–
0.3
0.3
206.2
0.9
0.1
14.3
221.5
Taxation impact on above adjustments(2)
(23.2)
198.3
(1)	 External transaction costs includes costs associated with the current capital structure work.
(2)	 All of the above items are subject to corporation tax at 19 per cent, except for the trade name write-off, trade name impairment, goodwill impairment, 
right-of-use asset impairment, property, plant and equipment impairment and external transaction costs which include an element of disallowables.
53 week period ended 31 December 2021
Funeral 
services
£m
Crematoria 
£m
Pre-arranged 
funeral plans 
£m
Central 
overheads
£m
Group
£m
Non-trading
Amortisation of acquisition related intangibles
3.7
0.4
0.1
–
4.2
External transaction costs in respect of completed 
and aborted transactions
–
1.2
–
1.4
2.6
Profit on sale of fixed assets (net of insurance proceeds received)(3)
–
(1.1)
–
–
(1.1)
Trade name write-off
2.5
–
–
–
2.5
Trade name impairment
2.8
–
–
–
2.8
Goodwill impairment
36.4
–
–
–
36.4
Non-recurring
Marketing costs in relation to trials
–
–
–
0.9
0.9
45.4
0.5
0.1
2.3
48.3
Taxation impact on above adjustments(4)
(2.5)
Taxation – rate change
8.3
54.1
(3)	 Includes £1.1 million of insurance proceeds received in respect of a crematoria fire which occurred in 2020.
(4)	 All of the above items are subject to corporation tax, except for the trade name write-off, trade name impairment and goodwill impairment.
Dignity plc Annual Report and Accounts 2022
193
Governance
Financial Statements
Other Information
Strategic Report

Non-GAAP measures (continued)
Adjustments to the Group’s consolidated financial statements are made to reflect the following:
•	 Deferred revenue recognised on the delivery of a funeral is replaced with the payment received by the Trading Group from 
the Trust at the same time. Pre-need segment income, in the form of upfront payments received by the Trading Group from 
the Trusts in support of marketing, are recognised when received at inception of a funeral plan rather than being deferred as 
part of the aforementioned deferred revenue.
•	 Recognition of provisions relating to pre-need funeral plans and Rescue plans. The provision is comprised of an onerous contract 
and for the Dignity Promise. Note 1 to the consolidated financial statements includes further information.
•	 Payments made by the Trusts on cancellation are recognised by the Trading Group.
•	 Unlike disbursements on at-need funerals, disbursements on pre-need funerals under IFRS 15 are recognised on a principal basis 
within both revenue and cost of sales, but for consistency in the alternative performance measure both are reduced as these items 
are not included in either measure. Similarly, pre-need funerals delivered by subcontracted funeral directors, which form part of 
deferred income, are excluded within the alternative performance measure with a corresponding adjustment to cost of sales.
•	 Commissions payable on securing new Trust plans are recognised at the inception of the plan rather than being deferred and 
recognised at the time the funeral service is delivered.
•	 The amounts recorded in respect of the remeasurement of assets held in the Trust are removed, as is the significant financing 
component that only arises when deferred revenue is recognised on consolidation of the Trusts.
•	 The taxation impact of the above adjustments, including the impact of corporate interest restriction and changes in the rate of 
deferred tax associated with the items noted above, are removed.
52 week period ended 30 December 2022
Funeral 
services
£m
Crematoria
£m
Pre-arranged 
funeral plans
£m
Central 
overheads
£m
Group
£m
Revenue
Trust consolidation:
Release of deferred revenue on death or cancellation
118.5
–
–
–
118.5
Removal of payments received from the Trusts on death
(57.2)
–
–
–
(57.2)
Payments on cancellation
(12.9)
–
–
–
(12.9)
Derecognise pre-need segment income
–
–
(12.2)
–
(12.2)
IFRS 15:
Recognition of disbursement element of pre-need plans
16.4
–
–
–
16.4
Revenue – Total other adjustments
64.8
–
(12.2)
–
52.6
Cost of sales
Trust consolidation:
Provision relating to funeral plans
(13.6)
–
–
–
(13.6)
IFRS 15:
Amounts paid on subcontracted funerals
(7.6)
–
–
–
(7.6)
Recognition of disbursement element of pre-need plans
(16.4)
–
–
–
(16.4)
Administrative expenses
Trust consolidation:
Recognition of the Trust costs
(4.8)
–
–
–
(4.8)
Transfer of pre-need costs into funeral services segment
(12.3)
–
12.3
–
–
IFRS 15:
Net increase of deferred costs in respect of commissions
(7.7)
–
–
–
(7.7)
Operating profit – Total other adjustments
2.4
–
0.1
–
2.5
Finance costs
Trust consolidation:
Deferred revenue significant financing
(50.9)
Remeasurement of financial assets held by the Trusts 
and related income
(48.6)
Finance costs – Total other adjustments
(99.5)
Taxation:
Trust consolidation:
Taxation impact on above adjustments
27.9
IFRS 15:
Taxation impact on above adjustments
1.5
Taxation – Total other adjustments
29.4
Loss after taxation – Total other adjustments
(67.6)
194
Dignity plc Annual Report and Accounts 2022
Alternative performance measures continued

53 week period ended 31 December 2021 – restated(1)
Funeral 
services
£m
Crematoria
£m
Pre-arranged 
funeral plans
£m
Central 
overheads
£m
Group
£m
Revenue
Trust consolidation:
Release of deferred revenue on death or cancellation
117.9
–
–
–
117.9
Removal of payments received from the Trusts on death
(58.4)
–
–
–
(58.4)
Payments on cancellation
(9.8)
–
–
–
(9.8)
Derecognise pre-need segment income
–
–
(24.6)
–
(24.6)
IFRS 15:
Recognition of disbursement element of pre-need plans
16.6
–
–
–
16.6
Revenue – Total other adjustments
66.3
–
(24.6)
–
41.7
Cost of sales
IFRS 15:
Amounts paid on subcontracted funerals
(8.2)
–
–
–
(8.2)
Recognition of disbursement element of pre-need plans
(16.6)
–
–
–
(16.6)
Administrative expenses
Trust consolidation:
Recognition of the Trust costs
(4.5)
–
–
–
(4.5)
Transfer of pre-need costs into funeral services segment
(24.7)
–
24.7
–
–
IFRS 15:
Net increase of deferred costs in respect of commissions
(0.4)
–
–
–
(0.4)
Operating profit – Total other adjustments
11.9
–
0.1
–
12.0
Finance costs
Trust consolidation:
Deferred revenue significant financing
(51.6)
Remeasurement of financial assets held by the Trusts 
and related income
93.1
Finance costs – Total other adjustments
41.5
Taxation:
Trust consolidation:
Taxation impact on above adjustments
(8.1)
Corporate interest restriction disallowance – prior year adjustment
(1.5)
Deferred tax rate change
6.9
IFRS 15:
Taxation impact on above adjustments
(0.5)
Deferred tax rate change
(5.5)
Taxation – Total other adjustments
(8.7)
Profit after taxation – Total other adjustments
44.8
(1)	 Prior year comparatives have been restated for the 53 week period ended 31 December 2021 due to a reclassification of foreign exchange movements.  
See note 1 to the Group’s consolidated financial statements for further details.
(d) Non-underlying cash flow items
30 December 
2022
£m
31 December 
2021
£m
Cash flows from operating activities
(17.7)
68.3
Cash flows of other adjustments
47.3
16.1
Cash flows from operating activities – Trading Group
29.6
84.4
External transaction costs
8.0
1.6
Payment for historical informal pre-need funerals(1)
3.6
–
Restructuring costs – redundancy
2.9
–
Marketing costs in relation to trials
–
0.9
Directors’ severance pay
–
0.9
Operating and competition review costs
–
0.5
Underlying cash generated from operations
44.1
88.3
(1)	 As part of the FCA requirements, the Group is required to ensure all active funeral plans are backed by pre-need arrangement held in an appropriate trust. 
As a result of prior acquisitions, the Group had committed to perform 1,600 funerals for which there are no formal pre-need arrangements in place. In order to 
comply with the FCA regulations and to ensure the customers of these plans are receiving the best possible outcome, the Group has transferred these funeral 
plans at the cost of today’s prices to reflect the most appropriate level of cover required, totalling £3.6 million. The Trading Group does not anticipate any further 
cash being transferred to the pre-need Trust in relation to these informal arrangements.
Dignity plc Annual Report and Accounts 2022
195
Governance
Financial Statements
Other Information
Strategic Report

Non-GAAP measures (continued)
(e) Funeral market share
Comparable funeral market share excludes any volumes from branches not contributing for the whole of 2021 and 2022 to date and 
therefore excludes 24 branches closed and five branches opened in 2021 and a further 54 branches closed and three branches 
opened in 2022.
(f) Average assets per plan
Average assets per plan are calculated as the net assets of the Trusts divided by the number of active plans in the Trusts (excluding 
rescue plans). Net assets in this calculation will not equal amounts in the consolidated balance sheet of the Group, as it includes 
instalment amounts due in future that become payable immediately on death.
30 December
2022
31 December
2021
Net assets in the Trusts – £’000
1,054,000
1,179,000
Number of active plans in the Trusts (excluding rescue plans) – number
306,000
323,000
Asset per plan (£)
3,444
3,650
(g) Return on Trust assets
Return on Trust assets are calculated as net investment return in the Trusts divided by the opening net assets within the consolidated 
balance sheet.
30 December
2022
£m
31 December
2021
£m
Opening net assets as per the consolidated balance sheet
1,043.1
967.1
Remeasurement recognised in the consolidated income statement
(57.7)
85.0
Investment income
22.2
7.7
Hedging/foreign exchange losses
(13.1)
(1.7)
Investment administrative expenses deducted at source
(0.2)
(2.8)
Net investment return in the Trusts
(48.8)
88.2
(Loss)/return on the Trust assets (per cent)
(4.7)%
9.1%
(h) Underlying operating profit before depreciation and amortisation (pre IFRS 16)
Underlying operating profit before depreciation and amortisation (pre IFRS 16) has been included as a new non-GAAP measure for 
the first time in the 2022 Annual Report and Accounts. This follows discussions with external advisers during the potential takeover 
process and was included in the Trading Update issued on 23 January 2023, as this measure is believed to be used by investors.
The underlying operating profit before depreciation and amortisation and before IFRS 16 can be reconciled as follows:
30 December
2022
£m
31 December
2021
£m
Underlying operating profit
17.9
55.8
Add back: Depreciation and amortisation
28.4
29.1
Less: Impact of IFRS 16
(12.1)
(12.4)
Underlying operating profit before depreciation and amortisation (Pre IFRS 16)
34.2
72.5
(i) Cash Return on Core Capital (‘CROCC’)
The Dignity CROCC is a measure of the return made on the productive capital in the business ignoring intangible assets and non-cash 
returns. This is a proprietary measure and therefore not subject to accounting rules which you should bear in mind.
We calculate it by taking the underlying cash generated from operations and subtracting the maintenance capital expenditure, net 
finance costs paid and tax paid; this gives the Cash Return (‘CR’). This is then divided by the sum of the property, plant and equipment, 
trade receivables: at-need and inventories, less trade payables, which makes up the Core Capital (‘CC’).
To illustrate what it measures, imagine that a company built a crematorium costing £8 million including the land which, once mature, 
makes a return after tax and capital expenditure of £1.2 million; then its CROCC would be 15 per cent (£1.2 million/£8.0 million). If that 
crematorium were sold to another company for £20.0 million, it would still be making £1.2 million but the company might measure its 
return at 6 per cent (£1.2 million/£20.0 million). The CROCC would still come out at 15 per cent because it is based upon the capital 
used to create the asset, not the goodwill reflected in its transfer. 6 per cent is the initial return on an investment in what is a 15 per 
cent asset purchased for 2.5 times the capital invested in it.
Core Capital is taken from a concept introduced by Warren Buffett about judging a business based upon the capital needed to replicate it.
196
Dignity plc Annual Report and Accounts 2022
Alternative performance measures continued

CROCC is useful because it gives a measure of the underlying returns of a business, which are a guide to what the returns on retained 
capital might be. As we progress, the CROCC will increasingly reflect the returns from the capital retained and allocated by the 
executive for organic growth. The CROCC calculation can be reconciled as follows:
30 December
2022
£m
31 December
2021
£m
Underlying cash generated from operations
44.1
88.3
Less:
Maintenance capital expenditure
(24.4)
(17.6)
Net finance costs paid
(27.8)
(28.2)
Tax paid
(2.3)
(17.7)
Cash Return
(10.4)
24.8
Property, plant and equipment
231.6
242.1
Trade receivables: at-need
16.7
15.2
Inventories
7.9
8.6
Less:
Trade payables
(11.1)
(9.3)
Core Capital
245.1
256.6
Cash Return on Core Capital (per cent)
(4.2)%
9.7%
(j) Cost to deliver a funeral
The cost to deliver a funeral is calculated by taking underlying overheads before IFRS 16 divided by the number of funerals performed. 
The calculation can be reconciled as follows:
30 December
2022
31 December
2021
Number of funerals performed (number)
77,000
79,200
Funeral services underlying revenue (£million)
176.4
201.9
Less: Funeral services underlying operating profit before depreciation and amortisation (£million)
(29.9)
(67.6)
Add back: Impact of IFRS 16 (£million)
8.9
9.4
Funeral services underlying overheads before IFRS 16 (£million)
155.4
143.7
Cost to deliver a funeral (£)
2,018
1,814
(k) Contribution per branch
The contribution per branch is calculated by taking underlying operating profit before depreciation, amortisation and IFRS 16 divided 
by the number of funeral branches. The calculation can be reconciled as follows:
30 December
2022
31 December
2021
Number of funeral branches (number)
725
776
Funeral services underlying operating profits before depreciation and amortisation (£million)
29.9
67.6
Less: Impact of IFRS 16 (£million)
(8.9)
(9.4)
Funeral services underlying operating profit before depreciation, amortisation and IFRS 16 (£million)
21.0
58.2
Contribution per branch (£)
28,966
75,000
(l) Yield per crematorium
The yield per crematorium is calculated by taking underlying operating profit before depreciation, amortisation and IFRS 16 divided 
by the number of crematoria locations. The calculation can be reconciled as follows:
30 December
2022
31 December
2021
Number of crematoria locations (number)
46
46
Crematoria underlying operating profit before depreciation and amortisation (£million)
47.5
54.5
Less: Impact of IFRS 16 (£million)
(2.8)
(2.7)
Crematoria operating profit before depreciation, amortisation and IFRS 16 (£million)
44.7
51.8
Yield per crematorium (£)
971,739
1,126,087
Dignity plc Annual Report and Accounts 2022
197
Governance
Financial Statements
Other Information
Strategic Report

General enquiries may be addressed to the Company Secretary, Tim George, at the Company’s registered office.
General information
The Company is a public limited company which is listed on the London Stock Exchange and is incorporated and domiciled in England 
and Wales.
Company Registrars
Enquiries concerning shareholdings, change of address or other particulars, should be directed in the first instance to the Company’s 
Registrars, Equiniti. They also provide a range of online shareholder information services at www.shareview.co.uk where shareholders 
can check their holdings and find practical help on transferring shares and updating personal details. Alternatively, they can be 
contacted by telephone on +44 (0) 371 384 2674 (textphone for shareholders with hearing difficulties 0371 384 2255) if calling from 
within the UK, or +44 (0) 121 415 7047 if calling from outside the UK.
Shareholder communications
The Company makes documents and information available to shareholders by electronic means and via our website. The Company’s 
website is www.dignityplc.co.uk.
Making documents and information available electronically:
•	 Enables the Company to reduce printing and postage costs;
•	 Allows faster access to information; and
•	 Reduces the amount of resource consumed and lessens the impact on the environment of printing and mailing.
The Company provides hard copy documentation to those shareholders who have requested this and is, of course, happy to provide 
hard copies to any shareholder upon request.
Electronic communications
The Company encourages shareholders to elect to receive notification of the availability of Company documentation by means 
of an email.
Shareholders who wish to receive email notification should register online at www.shareview.co.uk and click on ‘Open a Portfolio 
Account’ under the ‘Portfolio’ section. You will need your Shareholder Reference Number, which is shown on your share certificate 
or dividend tax voucher.
Choosing email notification will result in you joining the Equiniti Shareview Service in accordance with its terms and conditions.
Share price information
The latest Dignity plc share price can be obtained via the Company’s investor website www.dignityplc.co.uk.
Unsolicited approaches to shareholders
Share fraud includes scams where investors are called out of the blue and offered shares that often turn out to be worthless or 
non-existent, or an inflated price for shares they own. These calls come from fraudsters operating in ‘boiler rooms’ that are mostly 
based abroad.
While high profits are promised, those who buy or sell shares in this way usually lose their money.
The Financial Conduct Authority (‘FCA’) has found most share fraud victims are experienced investors who lose an average of £20,000, 
with around £200 million lost in the UK each year.
If you use an unauthorised firm to buy or sell shares or other investments, you will not have access to the Financial Ombudsman 
Service or Financial Services Compensation Scheme (‘FSCS’) if things go wrong.
Annual General Meeting
The Company’s Annual General Meeting will be held on 8 June 2023 at 11.00 am at the offices of DLA Piper UK LLP, Two Chamberlain 
Square, Paradise, Birmingham, West Midlands, B3 3AX.
Dividends
The Group has not paid a dividend since June 2019 and the Directors do not expect to do so until the business has returned to a more 
sustainable financial footing. We continue to work on our plans to improve our capital structure so that the pursuit of the best long-term 
value for shareholders is not compromised by the covenants attached to our bonds. We retain significant cash resources, continue to be 
cash generative and understand the importance of optimising total shareholder return whilst maintaining a balance between different 
stakeholders, and it is the Directors’ intention to pay a dividend as soon as we believe it is financially prudent to do so.
Protect yourself
If you are offered unsolicited investment advice, discounted shares, a premium price for shares you own or free company or 
research reports, you should take these steps before handing over any money:
1.	 Get the name of the person and organisation contacting you.
2.	 Check the FCA Register at www.fca.gov.uk/register to ensure they are authorised.
3.	 Use the details on the FCA Register to contact the firm.
4.	 Call the FCA Consumer Helpline on 0800 111 6768 if there are no contact details on the Register or you are told they are out of date.
5.	 Search the FCA’s list of unauthorised firms and individuals to avoid doing business with.
6.	 If it sounds too good to be true, it probably is!
198
Dignity plc Annual Report and Accounts 2022
Shareholder information

Registered Office:
Dignity plc
4 King Edwards Court
King Edwards Square
Sutton Coldfield
West Midlands B73 6AP
Tel: +44 (0) 121 354 1557
E-mail: enquiries@dignityuk.co.uk
www.dignityplc.co.uk
Company Secretary:
Tim George FCIS
Registered Number:
04569346
Registrars:
Equiniti
Aspect House
Spencer Road
Lancing
West Sussex BN99 6DA
Tel: +44 (0) 371 384 2674
www.shareview.co.uk
Auditor:
Ernst & Young LLP
No. 1 Colmore Square
Birmingham B4 6HQ
Joint Brokers:
Investec
A division of Investec Bank plc
30 Gresham Street
London EC2V 7QP
Liberum
25 Ropemaker Street
London EC2 9LY
Principal Bankers:
Royal Bank of Scotland plc
West Midlands Corporate Office
2 St Philips Place
Birmingham B3 2RB
Legal Advisers:
DLA Piper UK LLP
Two Chamberlain Square
Paradise
Birmingham
B3 3AX
Dignity plc Annual Report and Accounts 2022
199
Governance
Financial Statements
Other Information
Strategic Report
Contact details and advisers

Annual General Meeting
8 June 2023
2023 financial half year end
30 June 2023
Announcement of 2023 interim results
27 September 2023
Financial period end
29 December 2023
Forward-looking statements
This Annual Report and the Dignity plc investor website may contain certain ‘forward-looking statements’ with respect to Dignity plc 
(the ‘Company’) and the Group’s financial condition, results of its operations and business, and certain plans, strategy, objectives, 
goals and expectations with respect to these items and the economies and markets in which the Group operates.
Forward-looking statements are sometimes, but not always, identified by their use of a date in the future or such words as 
‘anticipates’, ‘aims’, ‘due’, ‘could’, ‘may’, ‘should’, ‘will’, ‘would’, ‘expects’, ‘believes’, ‘intends’, ‘plans’, ‘targets’, ‘goal’ or ‘estimates’ or, 
in each case, their negative or other variations or comparable terminology. Forward-looking statements are not guarantees of 
future performance. By their very nature forward-looking statements are inherently unpredictable, speculative and involve risk and 
uncertainty because they relate to events and depend on circumstances that will occur in the future. Many of these assumptions, 
risks and uncertainties relate to factors that are beyond the Group’s ability to control or estimate precisely. There are a number of 
such factors that could cause actual results and developments to differ materially from those expressed or implied by these forward-
looking statements. These factors include, but are not limited to, changes in the economies and markets in which the Group operates; 
changes in the legal, regulatory and competition frameworks in which the Group operates; changes in the markets from which the 
Group raises finance; the impact of legal or other proceedings against or which affect the Group; changes in accounting practices 
and interpretation of accounting standards under IFRS; and changes in interest and exchange rates.
Any forward-looking statements made in this Annual Report or the Dignity plc investor website, or made subsequently, which are 
attributable to the Company or any other member of the Group, or persons acting on their behalf, are expressly qualified in their 
entirety by the factors referred to in this statement. Each forward-looking statement speaks only as of the date it is made. Except 
as required by its legal or statutory obligations, the Company does not intend to update any forward-looking statements.
Nothing in this Annual Report or on the Dignity plc investor website should be construed as a profit forecast or an invitation to deal 
in the securities of the Company.
200
Dignity plc Annual Report and Accounts 2022
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Dignity plc 
4 King Edwards Court 
King Edwards Square 
Sutton Coldfield 
West Midlands 
B73 6AP 
www.dignityplc.co.uk