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DNB Financial Corporation

dnbf · NASDAQ Financial Services
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Ticker dnbf
Exchange NASDAQ
Sector Financial Services
Industry Banks - Regional
Employees 51-200
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FY2010 Annual Report · DNB Financial Corporation
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FINANCIAL
CORPORATION

Values of the past. 
Vision for the future.
1860-2010 

DNB Financial Corporation 
2010 Annual Report

Celebrating 150 years of serving our 
customers, communities — and a  
greater good. 

On Saturday morning, April 28, 1860, prominent 

citizens in the newly established Borough of 

Downingtown gathered together to discuss the 

establishment of a Bank of Issue, Discount and  

Deposit, to serve the needs of its citizens and the 

Downingtown community. On September 3, 1860,  

the Downingtown Bank was organized. 

Though its name has changed, that bank still stands 

tall as DNB First, the oldest national bank in the  

greater Philadelphia region with 13 branch locations 

throughout Chester and Delaware counties.

Our long-standing values of delivering superior 

service, exceptional value, and commitment to 

supporting our communities remain the hallmarks  

of DNB First, and why the Bank has stood financially 

sound and strong amidst some of the most 

tumultuous times in the financial services industry. 

These values have served DNB First shareholders, 

customers, employees, and communities well in  

2010, and are the basis of our vision for the future.

Thank you to our shareholders, 
customers, and employees who have  
put their trust in us. 

The strategies we implemented over the past five years have 
created the rewards shared by our customers and communities in 
2010. For individuals, this meant having access to state-of-the-art 
banking services and exceptional values while businesses 
benefitted from our ability and willingness to lend. 

Our local communities could also feel the presence of DNB First 
through the jobs created as a result of business growth, as well as 
the contributions and financial support DNB provided to schools, 
chambers, and other worthy community organizations throughout 
the counties we serve. Simply put, during the times our customers 
and communities needed us most, DNB First was there for them.  
In fact, we are very proud that during 2010, our loans grew $36.7 
million or 10.2% over loan levels at December 31, 2009. 

Those core values, on which DNB First was built 150 years ago,  
have not changed. While other financial institutions are forced to 
get back to the basics, we will remain focused on the future – and 
deliver the values, service, and local commitment on which our 
customers and communities have come to rely.

Of course, all of our success in 2010 and in the past 150 years would 
not be possible without the shareholders who believed in us, the 
customers who entrusted their business to us, and the employees 
who represented us every day.

We thank you for your support and look forward to serving you for 
the next 150 years. 

William S. Latoff
Chairman and CEO

William J. Hieb
President and Chief Risk  
& Credit Officer

Dear Shareholder: 

It is with much pride that we bring you the DNB Financial 
Corporation 2010 Annual Report. We’re especially proud that it 
celebrates our 150th anniversary of serving our customers and 
communities, making us the longest-standing national bank in the 
greater Philadelphia region. This milestone comes at a time when 
many financial institutions, including some of our local competitors, 
have been acquired by larger banks from outside our region. 

We are also proud that in 2010, another year of economic challenges, 
we saw strong growth in earnings and major improvement in most 
other areas. We are very pleased to have ended the year in such a 
strong position. Our focused and prudent approach has served us 
well, allowing us to restructure the balance sheet, while continuing 
to build capital. We have significantly reduced high cost borrowings 
and funded loan growth with core deposits and capital. We have 
controlled non-interest expenses and made investments in core 
business lines. We continue to believe that consistency, stability, 
and the ability to focus on core earnings and balance sheet strength 
are critical for success in today’s challenging economic environment. 
As a result, net income for the full year of 2010 was $3.7 million 
compared to $1.5 million for 2009, a 137.0% increase. Earnings per 
common share for 2010 was $1.16 on a fully diluted basis compared 
to $0.38 for 2009. (We refer you to our 2010 Financial Highlights 
included in this report.)

Even with modest signs of an economic recovery, our national  
and regional economies remain fragile. Managing through these 
difficult times requires that we take the same approach that has 
guided us throughout our history – a commitment to fundamental 
banking and prudent decision making. We have created a defensive 
balance sheet against rising interest rates, while maintaining a 
strong capital base. These strategies leave us well positioned to 
benefit from an improving economy in 2011 and beyond.

It is particularly noteworthy that during the past 18 years, despite 
enduring some of the worst financial times, DNB Financial 
Corporation has not shown an annual loss. In fact, the fourth 
quarter of 2010 marked the best quarter in our history. Our 
commitment to strong fundamental banking has prompted us to 
maintain prudent underwriting standards and build core deposits 
and capital.

From the Pony Express to mobile banking, 
DNB First has been here to meet the needs  
of our customers.

The banking landscape has changed dramatically in  

the past 150 years. In 1860, the year the Pony Express 

was established, customers could pay their bills by 

making their own checks and affixing stamps right  

on them without using envelopes. Today, they can  

pay bills from virtually anywhere with services like 

online and mobile banking. 

Though the ways our customers bank have changed 

dramatically, our commitment to doing what’s best  

for them by providing superior personal service and  

honest values – has never wavered. 

Jason Iannelli, Executive Director, Northeastern Joint Apprenticeship 

“I went to DNB First in the Fall of 2010 to get a better rate on our money 
market account. I was so pleased with the service that I moved all my 
business and personal accounts over to them. I can’t imagine banking 
with any other bank. They’re always offering solutions to help me  
better run my business, like their OnSite Deposit Capture that lets me 
deposit multiple checks in seconds, right from my office. They’ve  
been phenomenal.”

A history of building business.
Downingtown’s convenient geographic location in the heart  
of the Great Chester Valley and on the eastern branch of the 
Brandywine has made it an attractive place for businesses to 
operate for decades. As a community bank, DNB First has long 
recognized the value that businesses provide to our local 
economies in creating jobs and a better quality of life for all. 

In 2010, as many local financial institutions continued to tighten 
credit, DNB First had the financial strength to continue to deliver 
credit solutions to help businesses manage day-to-day operations 
and build for the future. As a local bank, we were able to provide 
knowledgeable, experienced bankers who know the marketplace 
and understand the local business climate, provide fast turn- 
arounds on loan decisions, and access to the decision makers.  
Our strength and commitment to business banking also allowed 
us to continue to attract experienced bankers who serve as 
trusted advisors to their clients, helping guide them through 
unique economic challenges.

Our strong financial position and commitment to businesses  
have earned us a reputation as a financial institution that’s an 
advocate for business. That’s why we continued to work with local 
chambers of commerce and industry leaders to help create an 
atmosphere that attracts businesses to the region.

With services like remote deposit (OnSite Deposit Capture), businesses 
can scan and deposit checks right from their offices. Though technology 
like this has certainly changed the way our customers bank, our values 
of service, loyalty, and trust, have never wavered.

Changing with the times.

Our strong financials allow us to continue to invest in systems  
and technology to help our customers manage money and make 
financial decisions more easily. As proof of our commitment, we 
enhanced our website, invested in social media, and continued  
to promote mobile and online banking. Moving forward, we  
will continue to invest in technology to attract new generations  
of customers. 

Building and preserving wealth.
DNB First’s financial stability could also be felt in the area of  
wealth management. In 2010, we enhanced our wealth manage- 
ment services, investing in additional personnel to continue 
offering investment management experience, superior personal 
service, and a full range of solutions. These advantages, coupled 
with our local presence, allow our customers to access a breadth 
of wealth management services – right where they live.

Tommy Hannum, Owner and President, Hannum Harley Davidson 

“We left a larger bank to come to DNB First. We’ve been so impressed. 
From the very beginning they’ve treated us like family. We’re a third 
generation business so we really appreciate their long-standing 
commitment to the community and 150 years of service. We love that 
they’re local and have helped connect us with other businesses. We 
know we can count on them to be there for us.”

Helping generations of customers reach their goals.
In the 1860s, people knew the value of savings. Back then, people 
came to DNB with their passbooks in hand to make deposits. 
Today, with services like automatic transfers, direct deposit, and 
remote deposit capture, our customers can save money without 
leaving their homes or offices. Though the methods of saving 
have changed over the years, customers continue to choose  
DNB First for the same reasons they did in 1860 – the confidence 
that comes from banking with a financial institution they know 
and trust. 

L. Robert Frame, Esq. Realtor, 
Caldwell Banker Preferred

“I’ve banked with DNB First since I was 
 a child – that’s about 48 years ago. I  
can remember bringing in my passbook 
account and having the teller write in  
the date, the amount, and the interest 
earned. Over the years, I’ve used them  
for my personal and business banking. 

They helped me finance my first real estate purchase – an office building  
in West Chester. A lot has changed since then, but one thing hasn’t 
changed at DNB First – its focus on people. If I have a question or need 
help, I can just pick up the phone and get the help I need. You just don’t 
find that today.”

Reaching out to our communities. 

At DNB First, our communities aren’t just the places 

where we serve our customers; they represent the cities 

and towns where we are proud to live and work. That is 

why, throughout our history, we have strived to do our 

part to help improve them. Whether we were providing 

job and growth opportunities for our employees, 

supporting non-profit organizations to improve the 

quality of life for families, or connecting with our 

customers to offer financial education and support 

online, DNB First was proud to continue the tradition of 

responding to the needs of our communities in 2010.

The strength to stay local, committed, and right here.
Though our nation worked towards economic recovery in 2010, 
the effects of the recession continued to be felt across the region, 
as local community banks experienced difficulty, giving way to 
large regional banks from outside the area. Through it all, DNB First 
remained right here for our customers and communities. Customers 
could see our strength and stability in many ways – notably from 
the employees who continued to serve them day after day, year 
after year.

Christine Fox
Vice President, Branch Manager
“What I like best about working for DNB First is 
that my customers know they can just come  
in and talk to me. They trust DNB First and 
know that if they have a question or problem 
someone will always be there to help them.  
It’s why I could never work for a big bank.”

John Rode
Vice President, multi-site Branch Manager
“I’ve been with DNB First since 1993. It’s 
comforting to know that I work for a company 
that’s sound and stable and has been around 
for so long. Plus, I have the advantage of 
getting to know my customers, since most of 
them live within a few miles of my branches. 
And with products and services like mobile and 

online banking, our customers have the best of both worlds. They can do 
their banking from home or away from home and still deal with a local 
bank that knows them.”

In 2010, we were proud to celebrate our 150th 
anniversary, a significant milestone particularly 
at a time when local financial institutions were 
acquired by banks out of the region.

Nourishing lives – together.
With unemployment reaching record highs in 2010, the need  
to address basic human needs, such as hunger, increased 
dramatically. We were proud to do our part by supporting the 
Chester County Food Bank, a non-profit organization that provides 
food for those in need while focusing on hunger’s role in poverty, 
health, and education.

The Food Bank is unique from other pantries in that they strive  
to provide fresh, nutritious food in addition to canned and 
prepackaged items. The organization owns acres of land where 
fresh vegetables are planted and harvested, and also receive  
extra produce from local farmers. In 2010, the Food Bank provided 
more than 130,000 pounds of locally grown produce from 43 
different farms in the county.
For more information on this local organization, visit chestercountyfoodbank.com.

Supporting the Chester County Historical Society.
Chester County has a unique heritage of being at the center of 
major events in America’s history. One of the ways DNB First is 
proud to give back to our community is to support the Chester 
County Historical Society, a vibrant place where people can 
encounter, explore, and learn about the past.

DNB First’s commitment to the community is far reaching. We support events and 
institutions that unite our communities, and build support online through our 
advances in social media marketing. Pictured top left is the Downingtown High 
School Marching Band at the 2010 Tournament of Roses Parade. Pictured bottom 
left is the Downingtown High School graduation class of 1904. (Photo courtesy of 
the Chester County Historical Society.) 

2010 Financial Highlights 

DNB Financial Corporation shares are traded on the 
Nasdaq Capital Market under the symbol: DNBF.
4000

3500

3000

2500

2000

2010   $3,670

2009  1,549

1500

2008 

809

1000

(in thousands)

500

0

2008
Net Income  08 

2009
09 

2010
10

400

350

300

250

200

150

100

50

2010  $355 

2009  336

2008  267

(in millions)

1.2

1.0

0.8

0.6

0.4

0.2

0.0

2010  $1.16 

2009  0.38

2008  0.31

Earnings 
Per Share

08 
2008

09 
2009

10 
2010

400

350

300

250

2010  $396 

2009  359

200

2008  336

(in millions)

150

100

Core Deposits  08 
2008

0

09 
2009

10
2010

Gross Loans  08 

50

09 

10

0

2008

2009

2010

DNB Financial Corporation
Board of Directors

Standing, left to right: 
Thomas A. Fillippo, Director; President, Devault Foods 
Gerard F. Griesser, Director; Principal, Prudential Fox & Roach/Trident
William J. Hieb, Director; President, Chief Risk & Credit Officer
James J. Koegel, Director; President, Jones Motor Group, Inc.

Sitting, left to right:
James H. Thornton, Director; President, Thornton Consulting
William S. Latoff, Director; Chairman and Chief Executive Officer
Mildred C. Joyner, Director; Director and Professor of Social Work, 
 West Chester University

DNB Financial Corporation
Advisory Board Members

Top row, left to right: 
Eli Silberman, Board Chair; President, TSG, Inc. 
Peter R. Barsz, CPA, Partner, Merves, Amon & Barsz, LLC
Joseph E. Brion, Esq., Partner, Buckley, Brion, McGuire, Morris & Sommer LLP
Jeffrey P. Brown, President, General InsurCorp, Inc.
Tamara C. Cansler, CEO, Cansler Investment Group
Vincent T. Donohue, Esq., Shareholder, Lamb McErlane PC 

Bottom row, left to right: 
Isidoro Gonzalez, MD, Senior Vice President, Programs and Training, Congreso
Charles A. Hackett, CPA, President, Bliss & Co., Ltd.
James A. Mellon, Jr., President, Mellon Certified Restoration
A. Joseph Rubino, President, KSL Corporation
Kathy Scullin, Vice President, Crozer-Keystone Health System
Charles E. Swope, Jr., Swope Lees Commercial Real Estate, LLC
Cuyler H. Walker, Esq., Partner, Pepper Hamilton, LLP
George C. Zumbano, Esq., Shareholder, Gawthorp Greenwood, PC

Executive Management Team and Officers

Standing, left to right:
Bruce E. Moroney, Executive Vice President, Chief Accounting Officer 
Frank S. Monterosso, Senior Vice President, Director of Operations
Gerald F. Sopp, Executive Vice President, Chief Financial Officer &
 Corporate Secretary
William J. Hieb, President, Chief Risk & Credit Officer

Richard C. Weber, Managing Director of Wealth Management
William S. Latoff, Chairman and Chief Executive Officer 
Andrew D. McMenamin, Vice President, Director of Retail Services
Catherine H. Hall, Senior Vice President, Director of Marketing
Albert J. Melfi, Jr., Executive Vice President, Chief Lending Officer

Standing the test of time.

If you visit the DNB First Main  

office on Brandywine Avenue in 

Downingtown, you can’t help but 

notice a rather large and distinctive 

grandfather clock. This handsome  

clock was crafted in the workshop  

of Ellis and Isaac Chandlee in 

Nottingham, Chester County in 1793. 

The Chandlee Clock features brass  

work and a painted dial enclosed in  

a walnut case of exquisite simplicity.  

It is highly functional as well, created  

at a time when people did not know 

the precise time and tended to gather 

where there were clocks. 

The clock came to DNB First from 

Charles Downing, the last Downing to 

serve as President of the Bank. However, 

there is a local myth that the clock was 

given to the bank, along with a gold 

piece, by someone to pay off their debt. 

To all those who see it, the clock is 

symbolic of the longevity and stability 

that has defined DNB First and the 

generations of depositors who have 

put their trust in us. 

DNB First 
Branch locations

Caln
1835 East Lincoln Highway 
Coatesville, PA 19320 

Chadds Ford
300 Oakland Road 
West Chester, PA 19382

Downingtown/East End
701 East Lancaster Avenue 
Downingtown, PA 19335

Downingtown/Main
4 Brandywine Avenue 
Downingtown, PA 19335

Exton
410 Exton Square Parkway 
Exton, PA 19341 

Kennett Square
215 East Cypress Street 
Kennett Square, PA 19348

Lionville
891 North Pottstown Pike 
Exton, PA 19341 

Little Washington
104 Culbertson Run Road 
Downingtown, PA 19335 

Ludwig’s Corner
1030 North Pottstown Pike 
Chester Springs, PA 19425

Media
323 West State Street 
Media, PA 19063

Tel Hai
1200 Tel Hai Circle 
Honey Brook, PA 19344 

West Chester
2 North Church Street 
West Chester, PA 19380

West Goshen
1115 West Chester Pike 
West Chester, PA 19380

FINANCIAL
CORPORATION

D N B   F i n a n c i a l   C o r p o r a t i o n   |   4   B r a n d y w i n e   A v e n u e   |   D o w n i n g t o w n ,   P A