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DNB Financial Corporation

dnbf · NASDAQ Financial Services
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Ticker dnbf
Exchange NASDAQ
Sector Financial Services
Industry Banks - Regional
Employees 51-200
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FY2011 Annual Report · DNB Financial Corporation
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FINANCIAL
CORPORATION

DNB FIRST 
is everywhere.

DNB Financial Corporation Annual Report 2011

Here to make a difference 
to the shareholders, 
customers, employees, 
and communities that 
depended on us.

Whether we were providing 

We have always taken our role as a 

affordable banking services and 

community bank very seriously and 

competitive rates to individuals, 

strived to be more than just a bank 

home loans to families, financing 

located in the community; we want 

to businesses, or donations to fund 

to be the bank that is dedicated to 

uniforms for the local Little League 

helping the community prosper. 

teams, DNB First was proud to be 

here to serve those who depended 

on us. It’s a tradition that started 

since we opened our doors more 

than 150 years ago, and one that we 

continued throughout the year.

We invite you to explore the many 

ways DNB First was here for our 

shareholders, customers, employees, 

and communities in 2011.

Dear Shareholder:

In a year that saw long-standing financial institutions from 
around the country disappear, DNB First stood strong, proud, 
and most importantly, here. We were here to deliver the values, 
products, and services that individuals and families needed to 
persevere in challenging times. We were here to provide capital 
and solutions to help companies at every phase of the business 
cycle. We also provided our employees with the stability of 
knowing their employer is financially strong and committed  
to their long-term success. And as always, we were here to 
participate in and support the events and organizations that 
have made our communities so strong, attractive, and unique. 

Continuing our commitment to increasing shareholder value, 
DNB generated record earnings in 2011, proving that strong 
businesses continue to be successful even in difficult times. 
We have navigated through the toughest economic periods 
and most volatile markets in memory and remain strong and 
profitable. Our success cannot be attributed to a single quality, 
but a combination that includes prudent management, sound 
underwriting, and a business philosophy that focuses on 
relationships — not just the bottom line. To that end, we’re 
pleased to report that net income for the 2011 full year was  
$4.9 million compared to $3.7 million for 2010, a 32.4% increase. 
Earnings per common share for the 12 months ended December 
31, 2011 were $1.53 on a fully diluted basis compared to $1.16 for 
the same period in 2010. Our return on average assets for the full 
year of 2011 was .80% compared to .59% for 2010 and our return 
on average equity for 2011 grew to 10.01% from 8.03% for 2010. 

During a time when the signs of other financial institutions 
in our neighborhoods were removed and replaced by those 
of bigger banks from outside the region, DNB First stood 
strong, ready, and here to serve the shareholders, customers, 
businesses, and employees who depended on us. 

Once again, our financial strength and stability allowed us 
to advance our strategic initiatives of building core business 
lines. As free checking accounts at other financial institutions 
disappeared and larger banks began to introduce new fees, 
we added Free Checking Plus, which offers our customers 
free checking that includes ATM fee reimbursements. 

We also greatly enhanced our wealth management  
capabilities by hiring several new and experienced  
professionals. Our commitment to this area allowed us  
to bring world-class wealth management to our clients. 

In 2011, we were here for our customers in all the traditional 
ways that have been the hallmark of our success. In our 
branches, our customers were assisted by the local bankers 
who know them and have served them year after year. 

Yet, even with our strength in these areas, we understood that 
in order to better serve our customers, we must reach them in 
new ways. Therefore, we continued to promote and enhance 
the benefits of services, such as Online and Mobile Banking. 
Additionally, we expanded our accessibility and presence in 
the online community through social media to ensure we stay 
connected to the needs of our customers and communities. 

Our commitment to our customers transcended just 
helping them meet their financial goals; we strived to help 
improve the communities where they live. Whether you 
viewed our name in a Little League outfield, our employees 
delivering food to a local food bank, or our “financed by” 
sign at a construction site, you saw firsthand that DNB First 
was here to serve and give back to our communities.

Of course, all our work would not be possible without the 
investments our trusted shareholders have made in us, and  
the trust our customers and employees have put in us. We  
thank you all for your support and look forward to continuing  
to be here for you. 

Sincerely,

William S. Latoff
Chairman and CEO

William J. Hieb
President and Chief Risk  
& Credit Officer

Our commitment to our customers transcended just helping 
them meet their financial goals; we strived to help improve 
the communities where they live.

“As CEO of Miller’s Insurance Agency, I am well 
versed in the standards for outstanding customer 
service. I have always been impressed with DNB 
First’s relationship building efforts as they handle 
my personal banking needs, as well as the needs  
of my business. I value and appreciate DNB First  
for making me feel as though I am their only client, 
and not a number.”

Fran Shaw, CEO, Miller’s Insurance Agency

Pictured left to right: Shawn Neustadter, Chief 
Financial Officer; DNB First’s Chris Breslin; Fran 
Shaw, Chief Executive Officer; and Thomas Skelley, 
Chief Operations Officer.

Better banking in two words: 

• No fees
• No minimum balance
• Free online banking with bill pay
• Free mobile banking
Open your account today.

484-691-DNB1

DNBfirst.com

Equal Housing Lender   Member FDIC    Member Dif

Our financial strength allowed us to continue to 
provide our customers greater value, including free 
checking accounts, which many of our competitors 
no longer offered.

At a time when larger banks entered the community, 
we continued to promote the benefits of working 
with a bank that’s the right size to deliver personal 
service and solutions.

Here to help our customers save money, reach their goals,  
and make smart financial decisions.

In 2011, the need to save money became 
increasingly important for our customers. 
DNB First strived to make saving easier  
for them. At a time when bigger banks 
implemented new checking fees, 
including the introduction of debit card 
fees to offset declining interest income, 
DNB First delivered products and services 
designed to provide a higher level of value. 
This included a new addition to our suite of 
free checking solutions — Free Checking 
Plus. This unique account offers the 
advantage of no monthly fees plus  
ATM fee reimbursements, giving our 
customers the convenience of accessing 
their money anytime, anywhere without 
incurring costly fees.

We also continued to provide our 
customers with competitive rates on 
mortgages and home equity loans that 
allowed them to purchase and refinance 
homes, thereby helping stabilize our  
local communities. 

In 2011, we not only delivered the right 
products and services to our customers, 
but also delivered them personally 
through our team of local bankers who 
live and work in the communities they 
serve. This reassured our customers that 
they were banking with people they 
know and trust. 

Here to connect with our customers. 

In 2011, we built upon our commitment 
to give our customers the flexibility to do 
business with us the way they want. In 
addition to offering convenience services, 
such as Mobile and Online Banking, 
we expanded the ways we reached our 

customers by using a variety of media, 
including print, billboard, television, 
online marketing, and email blasts. We 
also invested in social media to connect 
with our customers in new ways.

We continued to make it easy for our customers  
to bank the way they want.

Here to help our customers save money, reach their goals,  

and make smart financial decisions.

Here to build local businesses.

The combination of our willingness to 
lend money, commitment to deliver 
state-of-the-art cash management 
services, and dedicated team of local 
bankers allowed us to be here for 
business owners and provide peace of 
mind in challenging economic times. 

Cognizant of the jobs and stability 
businesses bring to our economy, we 
continued to support Chambers of 
Commerce, the Economic Development 

Council, and other organizations 
dedicated to helping fuel business 
growth. 

Our dedication to helping local 
companies of all sizes helped us build 
valuable relationships within the 
business community and a strong 
reputation as a financial institution  
that is here for businesses.

Business owners need to know that their business is 
important to their financial institution. One of the 
ways DNB First demonstrated this was to provide 
our customers with access to the decision makers, 
such as Albert Melfi, Chief Lending Officer, pictured 
with Dr. Diane Disney from Penn State Brandywine 
at the Chester County Chamber’s Women in 
Business Dinner.

“As an independent small business owner, I try  
to do business locally whenever I can. It’s all about 
relationships and that’s what DNB First is about – 
from the very top of their organization on down. 
Their CEO, Bill Latoff, called me to tell me how 
much he wanted to have my business on board.  
I select my vendors and business associates based 
on the value and their values. To me, value is made 
up of price, service, and quality. DNB First offers all 
of those to my business. At a time when technology 
has replaced personal interactions, DNB First has 
taken a personal interest in my business. I have 
business cards with the cell phone numbers of my 
bankers who are always available when I need 
them. I know they want my business to thrive.”

Patrick Byrne, Proprietor , General Warren Inne

“DNB First is a great relationship bank that’s 
provided us with commercial real estate loans. 
They’re willing to work with small, family-owned 
businesses. And because they are local, they are 
able to get to know our business. I like that we don’t 
have to go through a bunch of layers to get what 
we need.”

Robert D’Anjolell, Jr., Funeral Director/Co-owner, 
D’Anjolell Memorial Homes

Pictured left to right: Anthony Romano, Robert 
D’Anjolell, Jr., DNB First’s Al Melfi, James D’Anjolell, 
Robert D’Anjolell, Sr.

“We have a very equipment-intensive business, 
and our banking relationship is critical to our 
success. From the beginning, DNB First listened  
to our story. They understood that we were 
transitioning to new markets and were able to 
put together solutions that worked for us. Their 
products, such as online banking and remote 
deposit capture, have really helped us succeed.”

Gary Huddell, President, Ampro Sports

While other banks tightened credit, we continued 
to offer a variety of business loans, including 
commercial real estate loans. 

With DNB First Wealth Management’s experienced staff, clients, such as Stephanie Swope-Heffner, gain 
access to world-class wealth management expertise with the assurance that can only come from a provider 
they know and trust.

Here to help our customers achieve long-term wealth 
and security. 

The uncertainty in the markets has  
made investors take a closer look at  
their financial partners and their long-
term financial goals. DNB First used  
this opportunity to enhance our wealth 
management capabilities by hiring 
experienced wealth management 

professionals. The addition of these 
professionals to our dedicated team has 
allowed us to offer world-class wealth 
management expertise to individuals, 
businesses, and non-profit organizations 
from a provider they know and trust. 

“As a non-profit organization that provides pre-
hospital emergency services, we have to be very 
careful about managing our money. Lives literally 
depend on our ability to provide our services. We 
picked DNB First Wealth Management because we 
trust them. Like us, they’re part of the community 
and are able to give us a personal relationship and 
the services we need to serve our people.”

Downingtown Police Chief Jim McGowan, Minquas 
Fire and Ambulance

Some things just stand the test of time.     
Like honesty, integrity, and experience. 

These days, it’s hard to know whom you can trust with your money. At DNB First, individuals, businesses, 
and non-profits have been entrusting us with their wealth management needs for over 150 years. We 
offer a full range of wealth management solutions and a highly experienced team of professionals 
committed to delivering the ones that best meet your unique financial goals.

So if you are looking for a local advisor that not only listens to your needs, but also has the integrity, 
experience, and proven track record to meet them, contact Steve McGann, Business Development 
Officer, at 484-359-3082.

484-691-DNB1

DNBfirst.com

Our long-standing presence in the community  
and experienced wealth management team 
provided our clients with the assurance that they 
are working with a financial partner they know  
and trust.

Bringing world-class investment services 
right to our customers. 

Here to strengthen our communities. 

In 2011, we were also here to donate 
more than $330,000 to schools and 
educational institutions. 

Also included in our efforts to respond  
to the growing needs of our community 
was our commitment to providing 
human and other resources to help  
those in the Hispanic community reach 
their financial goals. 

Here to employ local people. 
While unemployment levels remained 
high in 2011, DNB First’s strong financial 
foundation allowed us to continue to 
provide steady employment for the 
employees and their family members who 
depend on us. This not only benefitted 
our employees, but also provided stability 
to our local communities. 

In 2011, we reached out to the community to 
support Downingtown’s Good Neighbor Day, an 
annual event that raises funds for local ambulance 
and rescue companies.

One of the many ways we supported education 
was through scholarships. Our CFO, Gerald Sopp 
awarded Downingtown High School Seniors, 
Jeremy Marshall (left) and Jonathan Mize (right), 
the Armand Taraschi scholarship to honor 
Armand’s exceptional citizenship.

As a financial institution that’s 
community-based, we have always 
believed that when we succeed our 
communities succeed. Our strong 
earnings and financial stability afforded 
us the opportunity to generously 
support the community organizations 
and events that bring people together. 
Our dedication to giving back can be 
seen throughout the communities we 
serve and the programs and support  
we deliver, which include:

Chester County Food Bank 

Chester County Historical Society

Chester County Economic 
 Development Council

Local Chambers of Commerce

Boy Scouts

March of Dimes

Senior Centers

Little League Teams

Housing Partnership of Chester County 

SPCA

Rotary Clubs

Fire Companies

Habitat for Humanity

To help spice up the community, Team DNB First 
entered the Rotary Club of West Chester’s Annual 
Chili Cook-off with their famous “Gold Rush Chili.”

DNB First employees and their pets participated in 
the Chester County SPCA’s “Walk For Paws” event. 

We continued to proudly support youth sports, 
including the Mudcats from East Brandywine Youth 
Athletics (pictured here) and the Lugnuts from the 
Caln Athletic Association (pictured on back cover). 

2011 Financial Highlights 

2011   $4,902

2010    3,670

2009  1,549

2008 

809

(in thousands)

Net Income  08 

09 

10 

11

08 

09 

10 

11 

2011  $1.53

2010  1.16 

2009  0.38

2008  0.31

Earnings 
Per Share

2011  $404

2010  396 

2009  359

2008  336

(in millions)

2011  $392 

2010  355 

2009  336

2008  267

(in millions)

Core 
Deposits

2011  0.80 

2010  0.59 

2009  0.26

2008  0.15

(percentage)

08 

09 

10 

11 

Gross Loans  08 

09 

10 

11

2011  10.01

2010  8.03 

2009  3.76

2008  2.51

(percentage)

Return on  
Average Assets

08 

09 

10 

11 

Return on  
Average Equity

08 

09 

10 

11 

DNB Financial Corporation shares are traded on the Nasdaq 
Capital Market under the symbol: DNBF

DNB Financial Corporation Board of Directors
Standing, left to right: 
Thomas A. Fillippo, Director; President, Devault Foods 
Gerard F. Griesser, Director; Principal, Prudential Fox & Roach/Trident
William J. Hieb, Director; President, Chief Risk & Credit Officer
James J. Koegel, Director; President, Jones Motor Group, Inc.

Sitting, left to right:
James H. Thornton, Director; President, Thornton Consulting
William S. Latoff, Chairman and Chief Executive Officer
Mildred C. Joyner, Director; President of the Council on Social  

Work Education

DNB Financial Corporation Advisory Board Members

Top row, left to right: 

Bottom row, left to right: 

Eli Silberman, Board Chair; President, TSG, Inc. 

James A. Mellon, Jr., President, Mellon Certified Restoration

Peter R. Barsz, CPA, Partner, Merves, Amon & Barsz, LLC

A. Joseph Rubino, President, KSL Corporation

Joseph E. Brion, Esq., Partner, Buckley, Brion, McGuire, Morris & Sommer LLP

Kathy Scullin, Vice President, Crozer-Keystone Health System

Jeffrey P. Brown, President, General InsurCorp, Inc.

Tamara C. Cansler, CEO, Cansler Investment Group 

Charles E. Swope, Jr., Swope Lees Commercial Real Estate, LLC

Cuyler H. Walker, Esq., Partner, Pepper Hamilton, LLP

Vincent T. Donohue, Esq., Shareholder, Lamb McErlane PC 

Greg R. Weisenstein, Ed.D., President, West Chester University 

Isidoro Gonzalez, MD, Senior Vice President, Programs and Training, Congreso

George C. Zumbano, Esq., Shareholder, Gawthorp Greenwood, PC

Charles A. Hackett, CPA, President, Bliss & Co., Ltd.

Executive Management Team and Officers

Left to right:
Richard C. Weber, Managing Director of Wealth Management
Frank S. Monterosso, Senior Vice President, Director of Operations
Christopher M. Breslin, Director of Retail Services
William S. Latoff, Chairman and Chief Executive Officer
Gerald F. Sopp, Executive Vice President, Chief Financial Officer & 
 Corporate Secretary 

William J. Hieb, President, Chief Risk & Credit Officer
Bruce E. Moroney, Executive Vice President, Chief Accounting Officer 
Catherine H. Hall, Senior Vice President, Director of Marketing
Albert J. Melfi, Jr., Executive Vice President, Chief Lending Officer

Dedicated to delivering exceptional service –  
at every level of our organization.

Nourishing our communities – one life at a time. 

With high unemployment and an 
increased cost of living, many families 
struggled to meet even the most basic 
of needs, including the need for food. 
Since January 1, 2010, the Chester 
County Food Bank has been bringing 
solutions to the table. “We are a non-
profit organization that collects, grows, 
processes, stores, and distributes food 
to those who serve the hungry of 
Chester County, Pennsylvania,” said Larry 
Welsch, Executive Director. The impact 
the Food Bank has had on the local 
community has been widespread. “We 
distributed over 1,200,000 pounds of 
food per year to over 65 organizations 
that include food cupboards, meal 
sites, and non-profit organizations.”

In 2011, the demand for food was 
especially high throughout Pennsylvania 
and in Chester County, where the 
shelves of many food pantries 
were empty. “Demand was up 52% 
throughout Chester County despite 
the affluence of many of our cities 
and towns,” commented Welsch.

The Chester County Food Bank was 
able to meet the rising demands of the 
communities that depend on it, thanks 
in part to donations from the generosity 
of many in the community, including 
DNB First. “We’ve always had a strong 
relationship with DNB First, but the food 
they helped collect and the donations 
they made in 2011 were invaluable to us.”

To learn more about the Chester County 
Food Bank and how you can help, 
visit chestercountyfoodbank.org.

DNB First was proud to provide financial support to help the Chester County Food Bank carry out its 
mission. Shown is Larry Welsch, Executive Director (pictured left) with DNB First’s Bruce Moroney. 

We also supported the Food Bank through food drives in our branches. Pictured is DNB First’s Catherine 
Hall with Larry Welsch of the Food Bank.

FINANCIAL
CORPORATION

DNB Financial Corporation 

4 Brandywine Avenue 

Downingtown, PA 19335

DNB First Branch locations

Caln 
1835 East Lincoln Highway 
Coatesville, PA 19320 

Chadds Ford 
300 Oakland Road 
West Chester, PA 19382

Downingtown/East End 
701 East Lancaster Avenue 
Downingtown, PA 19335

Downingtown/Main 
4 Brandywine Avenue 
Downingtown, PA 19335

Exton 
410 Exton Square Parkway 
Exton, PA 19341 

Kennett Square 
215 East Cypress Street 
Kennett Square, PA 19348

Lionville 
891 North Pottstown Pike 
Exton, PA 19341 

Little Washington 
104 Culbertson Run Road 
Downingtown, PA 19335 

Ludwig’s Corner 
1030 North Pottstown Pike 
Chester Springs, PA 19425

Media 
323 West State Street 
Media, PA 19063

Tel Hai 
1200 Tel Hai Circle 
Honey Brook, PA 19344 

West Chester 
2 North Church Street 
West Chester, PA 19380

West Goshen 
1115 West Chester Pike 
West Chester, PA 19380