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Eurocell plc
Annual Report 2015

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FY2015 Annual Report · Eurocell plc
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ALL TOGETHER BETTER

ANNUAL REPORT 2015

 
 
 
 
 
 
We are the UK’s leading manufacturer, 
distributor and recycler of PVC-U 
window, door, conservatory and 
roofline systems, offering the widest 
product range of any single brand. We 
employ over 1,000 people throughout 
the UK. We are headquartered in 
Alfreton, Derbyshire.

Eurocell Profiles supplies a national network of fabricators 
and installers with a comprehensive range of PVC-U systems 
including the innovative Modus system, windows, entrance doors, 
inline patio doors, bi-fold doors, conservatories and cavity closers.

Eurocell Building Plastics operates 141 branches nationwide 
servicing trade and DIY customers and offering over 4,000 
products, including Skypod skylights, Equinox tiled conservatory 
roofs, roofline, composite doors and ancillary products.

The Company’s goal is to earn the lifetime loyalty of its customers 
by helping them grow their businesses.

In March 2015 the Company floated on the main market of 
the London Stock Exchange.

Strategic Report

Corporate Governance

Financial Statements

Group highlights 
Market overview 
How we operate 
Our strategy 
Chairman’s statement 
Chief Executive’s statement 
Divisional review 
Our people 
Corporate Social Responsibility 
Chief Financial Officer’s report 
Principal risks and uncertainties 
Board of directors 

1
4
6
8
12
14
16
18
20
22
26
28

Letter from the Chairman 
Corporate Governance 
Nomination Committee 
Audit and Risk Committee 
Directors’ Remuneration report 
Directors’ report 
Statement of Directors’ Responsibilities 
Independent auditors’ report 

30
31
34
35
37
51
54
55

Consolidated Statement of 
Comprehensive Income 
Consolidated Statement of 
Financial Position 
Company Statement of 
Financial Position 
Consolidated Cash Flow Statement 
Consolidated Statement of 
Changes in Equity 
Company Statement of 
Changes in Equity 
Notes to the Financial Statements 
Company information page 

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65

66

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68
95

OUR BUSINESS

AT A GLANCE

Our dedication to innovation, 
backed by constant investment  
into research, development and 
manufacturing equipment, helps  
us keep pace with a growing 
customer base and a rapidly 
changing market.

Branches

140+

Employees

1,000+

Manufactured Eurocell products 
made from recycled PVC

20%

Strategy
Our objective is to grow sales and profits above the rate of 
market growth by leveraging the Eurocell brand and the 
advantages of our vertically integrated business model:

•  Expand our branch network

•  Develop new products

•  Increase the use of recycled materials

•  Explore potential bolt-on acquisition opportunities

For our business model see page 2

Complete, unrivalled 
Some of the reasons people choose Eurocell:
product range

Hassle-free 
changeover 
in weeks

Unmatched 
technical support 
and resources

On-time delivery 
– with turnaround 
within 48 hours

Unique 
nationwide 
branch network

Unique manufacture 
and distribution 
business model

Dedicated new build 
sector business 
development team

Dedicated commercial 
sector business 
development team

High-quality, 

accredited 

products

Leading colour range 

and lead times

Market leading 

sustainability

Free waste PVC-U 

storage and 

collection service 

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Main Markets

RMI

84%

New Build

12%

Public Sector

4%

Revenue (£m)

£176m

173

176

157

2013

2014

2015

A SUCCESSFUL 2015

GROUP HIGHLIGHTS

Financial highlights

•  Revenue £175.9m (2014: £173.1m) against a subdued 

RMI market

•  Gross margin improvement from 48.3% to 51.7% due to 

enhanced procurement, improved manufacturing performance 
and lower material prices

•  Recurring EBITDA of £29.7m (2014: £26.1m)

•  Reported PBT increased by 17.6%

•  Excluding IPO costs, PBT increased by 29%

•  Recurring EPS growth from 13.0p to 18.6p

•  Increase in cash generated from underlying operations from 

£21.1m to £29.6m

•  Net debt reduced from £35.5m to £25.9m

•  Continued investment in the manufacturing facilities and the 

branch network £6.3m (2014: £5.1m)

Recurring EBITDA (£m)

£29.7m

29.7

26.1

13.4

2013

2014

2015

Working capital as a  
% of revenue (%)

9%

11

9

9

2013

2014

2015

Capex (£m)

£6.3m

6.3

•  Interim dividend paid during the year of 2.7p per share

4.6

5.1

•  Proposed final dividend of 5.2p per share

•  Return on Capital Employed 39.0% (2014: 35.7%)

Operational highlights

•  Continued expansion of the branch network with an increase of 13 

branches in the year

•  Continued innovation in the new Modus, Skypod and Equinox 

product ranges

•  Branch sales of higher margin Eurocell manufactured products 

increased by 8%

•  Operational efficiencies up 5% and scrap levels down 13%

2013

2014

2015

No. of branches 
(end of year)

141

123

128

141

•  Bolt-on acquisition of injection moulding business completed  

2013

2014

2015

in July 2015

•  Increased use of post consumer recycled material (13.8%)

•  Acquisition of Vista Panels Limited on 9 March 2016 for £7.1m

Waste material used in 
Fenestration (kt)

4.2kt

4.2

3.0

2.3

2013

2014

2015

E U R O C E L L   P L C   A N N U A L   R E P O R T   2 0 1 5

1

 
 
 
CREATING VALUE

EUROCELL’S BUSINESS MODEL

WHAT WE DO

We source
PVC resin, the principal raw material used in the 
Company’s manufacturing operations, is a derivative 
of ethylene, which in turn is a derivative of crude oil.

We manufacture
Through our purpose built facilities in Alfreton we are a top 
3 UK manufacturer of both rigid and foam PVC profiles for 
the window and building improvements sectors.

SELL &  
DISTRIBUTE 

MANUFACTURE

RECYCLE

SOURCE

STRONG GROWTH

CASH 
GENERATION

HIGH ROCE

ROBUST MARGINS

We sell and distribute
We operate predominantly under the Eurocell brand, 
a recognised leader in the UK for window, door and 
roofline products.

We supply profiles to fabricators of windows, doors, 
conservatory roofs, and installers of roofline products.

Through our nationwide network of Eurocell branded 
branches we sell a range of Eurocell manufactured and 
branded PVC foam roofline products, as well as third party 
manufactured ancillary products, including windows, doors, 
sealants, tools and rainwater products. Our customers are 
typically small building firms and installers, as well as national 
installation and maintenance companies. In addition we 
supply some national retailers with roofline and trim products.

We recycle
We are a leader in recycling PVC, operating what we 
believe to be the UK’s most advanced window recycling 
facility. Our manufactured products are made from on 
average 20% recycled PVC, which provides production 
stability, cushions us from PVC price increases and 
improves the carbon footprint of the Company’s finished 
products. The sources of the recycled material are both 
customer factory offcuts, and increasingly old windows 
that are being replaced. This recycling of old windows 
ensures a sustained future for PVC windows whilst 
avoiding the need for landfill. 

Recycled PVC

20%

2

INNOVATIVE 
PRODUCTS

BRAND

LOCAL  
FOOTPRINT

VERTICALLY  
INTERGRATED 
MODEL

SCALE

PEOPLE &  
CULTURE

HOW WE CREATE VALUE

Innovative products
•  Our ongoing investment in innovative 

solutions and materials is targeted not only 
to improve the use of finite raw materials but 
also to provide long term energy efficient 
products reducing the whole life energy and 
carbon footprint of the products and the 
buildings in which they are fitted.

•  All products are designed taking into 

account the use of materials, the lifetime 
guarantee, ease of manufacture, ease of 
installation and the satisfaction of the final 
end user for the lifetime of the product.

•  We are at the forefront of innovation: Modus 
is the UK’s first integrated PVC door and 
window system, and Aspect is the leading 
PVC panoramic bi-fold door system. Our 
Equinox tiled roof system for conservatories 
and the Skypod lantern windows have 
been very well received.

•  We continue to search for new products 
and Solutions that will improve the whole 
building envelope of both new and existing 
building stock and collaborate with partners 
such as universities, planners and installers 
to develop product solutions to help the 
government meet its energy commitments.

Brand
•  Our unified corporate identity is recognised 
by B2B customers, major house builders 
and Specifiers, and is synonymous with 
quality, service and innovation. We are 
recognised as a market leader in low 
energy, competitive yet innovative products 
as well as providing an “easy to deal with” 
business environment.

•  The brand is easily recognised across all 
areas of the business by the logo and the 
“All together better” strap line summing up 
that the supplier and customer relationships 
are important to the Eurocell name.

•  The Company is also recognised as an 

employer of choice.

People and culture
Local footprint
•  We offer customers high levels of service 
and technical support through our own 
nationwide network of branded outlets.

•  Customers benefit from readily available 
inventory at local outlets from Truro  
to Inverness.

•  Our branches are conveniently located 
adjacent to other national trade outlets 
giving local service to local customers and 
national groups.

Vertically integrated model
•  Our vertically integrated procurement, 

manufacturing and distribution business 
model ensures supply chain best practice 
with retained margins, and is the ideal 
platform for pricing consistency and 
product introductions.

•  Our state-of-the-art recycling facility 

allows us to minimise materials costs, 
provides production stability and 
improves the embedded carbon footprint 
of our finished products.

Scale
•  Our modern and well-invested extrusion 
facilities are among the largest in the UK. 

•  We are the UK’s largest window  

recycling operator.

•  Our facilities for extrusion, injection 

moulding, assembly and recycling have 
sufficient capacity to grow production 
without the need for significant additional 
capital expenditure.

•  Our extensive, expanding and self-funding 

branch network is not only a driver of growth 
and market share but also of margins 
through increasing our factory utilisation.

People and culture
•  Our experienced management team has a 
proven track record of achieving profitable 
growth, a key driver of which is through 
training and empowering our people to help 
our customers grow their businesses.

•  We offer effective tailored training at all 

levels throughout the business, not only to 
improve the business but also to fulfil our 
peoples’ aspirations for career development.

•  Our strong corporate culture of openness, 

trust, encouragement and clarity of strategy 
ensures cohesive and effective working, 
and is a core factor in the success of our 
business.

For our people see page 18

3

Financial StatementsCorporate GovernanceStrategic ReportEUROCELL PLC ANNUAL REPORT 2015EUROCELL PLC ANNUAL REPORT 2015GROWTH POTENTIAL

2012 – 2019 Investment in public and private housing 
RMI (£ billion)

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20,000

15,000

10,000

5,000

0

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£

20000

15000

10000

5000

0

2012

2013

2014

2015

2016

2017

2018

2019

2012

2013

2014

2015

2016

2017

2018

2019

Private Housing RMI
Public Housing RMI

Private Housing RMI

Public Housing RMI

Source: ONS, Construction Products Association

Source: ONS, Construction Products Association

MARKET OVERVIEW 

Although our products  
are sold both to private  
and public sector end 
customers, demand for 
our products is influenced 
predominantly by trends  
in improvement in  
private housing.

Eurocell 2015 revenues by market 
(per cent)

RMI

84%

New build

12%

Public sector 
(new build 
and RMI)

4%

Market drivers
The principal drivers of demand for our products are the UK economy and 
more specifically the UK Housing market. The table below provides an 
overview of each driver, and how the trend is likely to influence demand for 
our products.

Driver

GDP

Description

Impact on 
Eurocell

The UK economy is forecast to grow by an average 
of 2.7% over the next four years, vs. 2.6% in 2015

Consumer 
confidence

Increases in real wages are anticipated to enhance 
consumer confidence in 2016

Interest rates Having remained low for several years, interest 

rates are not forecast to increase before 2017

Construction Activity remains 4% below the pre-recession peak, 

and is expected to grow by an annual average of 
between 3% and 4% through 2019

Private housing starts are forecast to increase  
by 5% in 2016 and 4% in 2017, supported by 
initiatives such as the government’s Help to Buy 
equity loan scheme

Public housing starts are expected to remain flat

Investment in RMI is influenced by the state of the 
housing market. The Office for Budget 
Responsibility expects property transactions to 
increase by 3.7% in 2016 and by 5.2% in 2017. 
House prices are anticipated to rise by 4.6% in 2016 
and by 4.2% in 2017

Housing 
market

Key to impact on demand for Eurocell’s products: 
h   Positive 
g   Neutral
i  Negative

Sources: ONS, Construction Products Association

h

h

g

h

h

g

g

Public new build housing 
This sector represents only a very small 
proportion of the UK housing market. 
Government policy is to drive private 
sector affordable housing rather than 
public sector social housing. We target 
housebuilders and Registered Social 
Landlords on behalf of our fabricator and 
installer customers.

Private home improvement 
(RMI – Repair, Maintenance  
& Improvement) 
Private home owners typically invest in 
Eurocell products in order to improve the 
energy efficiency and/or aesthetics of a 
property. Demand is influenced by the 
state of the economy, and the resulting 
impact on the housing market and on 
consumer confidence more generally. 
Property transactions are a key driver of 
demand for our products, as sellers may 
enhance a property ahead of a sale, and 
buyers may wish to update a property’s 
aesthetics or energy efficiency. 
Conversely, in periods of suppressed 
housing activity, homeowners may 
choose to improve or extend their existing 
property rather than move house. 

We access this market via our fabricator 
and installer customers, through both our 
Profiles division and our branch network.

Private new build housing 
Issues with the UK new build market are 
well documented: the population is 
increasing, the number of households is 
growing, and there is a shortage of new 
homes. Prices are rising, and there is an 
affordability issue for working families, 
particularly in the South East. This market 
sector is seeing growth, but demand 
continues to outstrip supply. We service 
this market sector by targeting 
housebuilders on behalf of our fabricator 
and installer customers.

Social housing improvement 
Historically, planned maintenance of 
social housing stock was funded by the 
Government under the Decent Homes 
Initiative. The main drivers for demand 
were improving energy efficiency and 
improving the quality of the social housing 
stock. Government funding is declining 
and social housing providers are 
increasingly diversifying into commercial 
enterprises to raise the necessary funds. 
This market sector is still considered 
significant and we service it by targeting 
social housing providers and contractors 
on behalf of our fabricator and  
installer customers.

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Financial StatementsCorporate GovernanceStrategic ReportEUROCELL PLC ANNUAL REPORT 2015EUROCELL PLC ANNUAL REPORT 2015 
 
HOW WE OPERATE

EUROCELL’S ROUTE TO MARKET

Eurocell operates and reports its 
business through two divisions that 
reflect the principal routes to market 
for its products: Eurocell Profiles and 
Eurocell Building Plastics. 

Eurocell Profiles manufactures and distributes rigid and 
foam extruded PVC profiles from which windows, cavity closer 
systems, trims, patio doors and conservatories are then 
constructed by third party fabricators. Fabricators customise 
their production equipment to the type of profile with which 
they are working and the window or door system to which this 
relates, resulting in the fabricator predominately buying profiles 
from one single source. This has created a stable and loyal 
customer base for Eurocell.

Eurocell Building Plastics sells and distributes a range of 
Eurocell manufactured and branded PVC foam roofline 
products and third party manufactured ancillary products, 
including windows, doors, sealants, tools and rainwater 
products, through its network of 141 Eurocell branded 
branches as well as an online store to installers, small and 
independent builders, housebuilders and national maintenance 
companies. Eurocell also sells its own roofline products to 
independent wholesalers in addition to supplying the 
Company’s own branch network.

Eurocell’s sales and distribution strategy is implemented by the 
Company’s cross-functional profile and branch sales teams 
and business development team, who target each of the key 
decision makers in the supply chain, from fabricators and 
installers, to developers, architects and local authorities.  
By ‘influencing the influencers’ we earn the loyalty of our 
customers by helping them to growth their businesses.

RECYCLING  
& SOURCING

EUROCELL  
PROFILES

Manufacture

FABRICATORS

RMI  
NEW BUILD

TENANTS

HOME 
OWNERS

EUROCELL 
BUILDING 
PLASTICS

Branches

OWNER 
MANAGED 
BUSINESSES 
BUILDERS

THIRD PARTY 
SUPPLIERS

6

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Financial StatementsCorporate GovernanceStrategic ReportEUROCELL PLC ANNUAL REPORT 2015EUROCELL PLC ANNUAL REPORT 2015CLEAR OBJECTIVES

OUR STRATEGY

Our objective is to grow sales and 
profits above the rate of market 
growth by leveraging the Eurocell 
brand and the advantages of our 
vertically integrated business model.

For our business model see page 2

EXPAND OUR BRANCH 
NETWORK

DEVELOP NEW PRODUCTS

INCREASE THE USE OF 
RECYCLED MATERIALS

EXPLORE POTENTIAL 
BOLT-ON ACQUISITION 
OPPORTUNITIES

Strategic objectives

Strategy in action
Increase the use of recycled materials 

Our recycling plant at Ilkeston
In 2011 we invested nearly £3m on expanding the recycling plant 
at our Ilkeston site.

The post consumer waste windows that we collect are recycled:
•  into compound for use in our Profiles manufacturing facility 

at Alfreton

•  to manufacture a variety of products on site at Ilkeston.

The range of recycled plastic products we manufacture includes:
•  Cavity closers – Frame-forming closures for the cavities 
around window and door openings in masonry walls

•  Commercial vehicle door seals – Perimeter seals for the back 

door of commercial vehicle trailers

•  Commercial vehicle pelmets – The top of a curtain sided 

trailer which hides the curtain running gear
•  Water meter tubes for major water companies
•  Gaskets – The seals in UPVC window profiles etc 
•  Automotive products – Extrusions for commercial vehicles
•  Home and leisure products – PVC tube
•  Eaves guards – Protective barriers for the bottom row of  

roof tiles

•  Glazing extrusions – Extrusions for UPVC glazing
•  Traffic-management barrier boards – Warning and traffic  

flow signage

•  Blasting tubes – Tubes to hold explosives in place when 

packing holes in quarries

Amount of waste material  
we can reprocess per hour

5,000kg

Post consumer waste reprocessed (kt)

8.9kt

8.9

6.4

5.6

2013

2014

2015

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Financial StatementsCorporate GovernanceStrategic ReportEUROCELL PLC ANNUAL REPORT 2015EUROCELL PLC ANNUAL REPORT 2015OUR STRATEGY

CONTINUED

Strategy in action
Expand our branch network

Kettering branch opened during the year
On 10 August 2015 we opened a branch on the Telford Way 
Industrial Estate in Kettering.

Number of branches

Located within easy access of the A14 and the town centre, the 
new branch is ideally placed to serve tradesmen, working in and 
around the region, and also provides a local base for national 
maintenance and building companies.

141

This addition to the Eurocell network created three new jobs, 
with more planned as the branch expands. There are now 141 
branches in the UK and this branch strengthens the company’s 
presence in Northamptonshire.

Contractors and installers in the area now benefit from the 
Eurocell integrated business model, through which they are able 
to source their requirements from a “one-stop-shop”which 
stocks lines direct from the manufacturer alongside third party 
products such as silicones.

In common with other Eurocell branches, the Kettering branch 
holds permanent stock of over 4,000 top quality UPVC products 
and accessories, all available to take away using click and collect 
or free next day delivery.

Increase of branches

+13

Branch sales regional split (%)

South East

South West

19%

15%

Central

North

31%

36%

Strategy in action
Develop new products

Composite fencing product launched in  
the year
Elsewhere in this report we talk about headline product 
introductions: the Modus Window System, Skypod and Equinox 
conservatory. Other new products are also evaluated on an 
on-going basis.

During 2015 we launched a new composite fencing product.

Composite Fencing is the environmentally friendly, attractive and 
maintenance-free alternative to timber fencing. Manufactured 
from Wood-Grain, a composite comprising 75% recycled 
material, Composite Fencing has all the look and feel of timber 
without any of the long term downsides of expensive 
maintenance. Composite Fencings Wood-Grain consists 
principally of recycled PVC-U, coated with wood composite, and 
comes with a 20 year guarantee against rotting.

The unique finish of composite fencing complements a gardens’ 
natural surroundings. These fencing panels are strong yet light.

The panels may be slotted into existing posts, replacing the old 
wooden panels from the concrete posts. The end result is a 
maintenance-free fence which not only looks good but is easy to 
install and never needs treating.

Recycled material content

75%

Guarantee

20 years

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Financial StatementsCorporate GovernanceStrategic ReportEUROCELL PLC ANNUAL REPORT 2015EUROCELL PLC ANNUAL REPORT 2015 
 
MEETING CHALLENGES HEAD ON

Revenue

£175.9m

CHAIRMAN'S STATEMENT

This is the first full year statement by 
a Chairman of Eurocell following the 
completion of our flotation on the 
main UK market in March 2015.  
I am delighted, therefore, to report  
a successful year for the business, 
with further financial and strategic 
progress. This was achieved against 
the backdrop of an RMI (Repair 
Maintenance and Improvement) 
market that was subdued and by 
most estimates reduced in size in 
the second half of 2015. 

Strategy
Following the formation of the Board ahead of the IPO, we 
conducted a full review of the Company’s existing strategy and 
the fundamental elements of the Company’s markets and 
activities. Following this process, we reaffirmed our clear focus 
on driving sustainable growth through product innovation, 
recycling, the branch roll-out and acquisitions that add expertise 
to our activities. 

Performance
2015 was another year of progress for the group. Group revenues 
grew by 1.6%, ahead of a muted overall RMI market. At the same 
time, we improved our gross margin by 3.4 percentage points as a 
result of an improved manufacturing performance, enhanced 
procurement measures and lower raw material costs and an 
improved manufacturing performance. This led to a significant 
improvement in profitability, with adjusted PBT ahead by 29%. 

Innovation has continued in the business with two new product 
areas, Equinox Conservatory Roof Systems and the Skypod 
(lantern) roofs. Both have sold strongly following their launch 
through the branch network. 

We have opened 13 new branches during the year, taking our 
total to 141. With the expanding branch network, we have 
appointed leaders for the North and South divisions thus 
enabling the Commercial Director to devote more time to the 
overall development of the branch network and its contribution.

Lastly, we acquired S. and. S Plastics, a highly competent 
injection moulder specialising in our industry. This expanded our 
ability to insource injection moulded parts as well as giving an 
expanded offer to market. S. and. S has exceeded our 
expectations in its first 6 months within the business.

People
All our staff have gone through a year of significant change 
against challenging market conditions. They have coped 
admirably and delivered a credible result and on your behalf and 
the Board, I wish to formally record our thanks.

Dividend
As advised at the time of listing the Board has adopted a 
progressive policy for Dividend and paid an interim dividend of 
2.7p and is recommending a final dividend of 5.2p making a total 
of 7.9p for the year.

Outlook
Whilst we are not anticipating a radical improvement in the 
markets we serve in the near term, we believe that our strategy 
combined with the proven capabilities of the Company will 
enable Eurocell to continue to deliver significant value to 
customers and Shareholders in the current year and beyond.

On 9 March 2016, after the year end, we announced the 
acquisition of Vista Panels Limited a composite door 
manufacturing business with £13.6m Revenue, £1.6m EBITDA 
for the year ended 31 December 2015. This will provide further 
potential in the New Build Market.

Bob Lawson
Chairman
16 March 2016

After 11 years leading Eurocell and building a strong foundation 
for its future, Patrick has decided it is time for him to begin his 
well-deserved retirement. The Board undertook an extensive 
and rigorous process and I am pleased to advise that Mark Kelly 
joins the Company from Grafton Plc as Patrick’s successor. 
Mark and Patrick will engage in an extensive handover process 
thus enabling Patrick to retire on 30 June. 

Patrick created the high quality company that Eurocell now is 
and I would like to thank him for a job very well done.

After 11 years with Eurocell, Matthew Edwards has informed the 
Board of his desire to seek new opportunities. The Board wishes 
to thank him for his excellent work in taking the Company into 
private equity and through to public ownership; they wish him 
well with his new endeavours. A search process to seek his 
successor is well underway.

From my visits to our various locations and branches, I have been 
very impressed with the enthusiasm and professionalism of all our 
people and this gives me significant confidence for the future. 

Governance 
Ahead of our listing in March, we adopted the full requirements 
of a listed company and meet all aspects of the requirements.

Our Board has six Directors, comprising of a chairman, two 
executives, two independent members and a representative 
from H2, our previous owners and major shareholder.

We have three committees (Audit and Risk, Remuneration and 
Nomination) now in place and each chair of a committee is 
reporting separately to you. The Executive Committee chaired 
and led by the CEO is responsible for all operational aspects and 
reports to the Board each month.

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Financial StatementsCorporate GovernanceStrategic ReportEUROCELL PLC ANNUAL REPORT 2015EUROCELL PLC ANNUAL REPORT 2015LOOKING TO THE FUTURE

CHIEF EXECUTIVE’S STATEMENT

We are pleased to present our maiden 
results in line with management 
expectations. This was achieved 
despite the forecast growth in the RMI 
market in the second half of the year 
not being realised. Revenue growth 
of 1.6% was ahead of the market. 
Our continued focus on cost and 
efficiency, however, enabled us to  
drive strong margin and profit growth. 

Strategically, we have delivered  
in all areas with focus on continued 
innovation, expansion of the store 
network and value-enhancing 
acquisitions. 

Marketing and strategy
We are committed to a strategy of growing the business by 
expanding the branch network, continuing to bring innovative 
new products to market and by providing excellent customer 
service. I am pleased to report significant development in all of 
these areas in 2015. 

The appointment of two additional major trade fabricators at the 
end of 2015 will bring revenue and margin in 2016, one being a 
major trade fabricator nationally in the UK and the other will 
provide a strong base in the commercial market.

The new build market demand remains strong and our ability to 
supply excellent products on time supports our growth in this 
area. Our close working relationship with a number of the major 
house builders remains strong, nurtured through innovative 
products good technical support as well as our competitive 
pricing through the fabricator network. The continued expansion 
in the use of recycled PVC windows remains attractive to the 
new build market. 

Our business development team has achieved some excellent 
projects for our fabricators in the public sector and commercial 
markets, in many cases replacing traditional aluminium 
applications with the new PVC Modus equivalent.

Marketing – how it supports our strategy
Eurocell targets each of the key decision makers in the supply 
chain, ranging from fabricators and installers to developers and 
local authorities. This strategy of creating business for our direct 
trading partners supports our vision of helping our customers 
grow their business whilst creating a long term loyalty. Our new 
website this year has resulted in more sales leads for our 
customers and brought new customers to the table.

Our sales and distribution strategy is implemented by the 
Company’s Profiles and Branch Sales and Business Development 
Team. This team consists of highly specialised representatives who 
are focused on the group strategy rather than individual products or 
departments. This team brings business to both the Profiles and 
Building Plastics businesses and results in repeat specifications 
especially of the high end products.

Typically, the Company invests in its branches in the first 12 months 
of trading, after 24 months the branch breaks even, and after the 
third year will begin to reach maturity. 

Outlook
Performance in the first ten weeks of H1 2016 (compared to 2015)
•  Total External Revenue up 10.6% (in Profiles and Building 

Bolt-on acquisitions
In July 2015 we successfully completed the small bolt-on 
acquisition of S. and. S Plastics Limited. S. and. S Plastics 
specialises in Injection Moulding in the windows market and other 
profitable sectors. The acquisition is allowing the Company to 
extend its customer base and also provide further cross-selling 
opportunities for the extended product range. Whilst the main core 
of the S. and. S business is window related, its work in other 
specialist areas such as health care, and electrical distribution 
introduces new markets to the wider business. The S. and. S 
leadership team has brought additional expertise to the Company.

The integration of the business into the Group is proceeding to 
plan and the business is performing ahead of expectations.

Branch roll-out and refurbishment
There are currently 141 branches in the UK with 13 having 
opened during 2015. The branch network attracts an average of 
3,500 customers daily giving a highly prized sales opportunity for 
new products as well as portfolio selling. The branches operate 
as sales outlets for, among other things, the Company’s roofline 
products and a variety of third-party products. Expanding the 
branch network whilst maintaining the high standards of the 
existing portfolio has been the long term strategy of the business 
for the last 10 years.

plastics)

•  Positives on both sides of the business
•  Branch Like for Like Revenue up 8.8% 
•  Strong RMI market
•  Acquisition of the Vista Panels Limited
•  Lower Resin price for January and February  
in addition to a new 2016 supply agreement

Outlook for remainder of 2016
•  Launch of new tiling system for Equinox Roof System
•  Total branches of 156 by December 2016 
•  2016 CAPEX £7.0m (£6.4m 2015) planned (Including  

new automated foiling line & increased recycling capacity)

•  2016 profitability and dividend expected to be in line  

with expectations

Patrick Bateman
Chief Executive Officer 
16 March 2016

14

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Financial StatementsCorporate GovernanceStrategic ReportEUROCELL PLC ANNUAL REPORT 2015EUROCELL PLC ANNUAL REPORT 2015OUR PERFORMANCE

DIVISIONAL REVIEW

Eurocell Profiles
Profiles are manufactured in two purpose-built extrusion facilities in 
Alfreton, Derbyshire. Eurocell has some of the largest capacity in 
the UK, able to produce enough profile for approximately 36,000 
windows per week. Currently the division consumes in excess of 
43,000 tonnes of PVC compound each year.

Eurocell Profiles has established a reputation for designing and 
manufacturing innovative window system profiles which are 
compliant with foreseen future thermal efficiency and security 
standards and building regulations. There are three main window 
and door systems developed by Eurocell Profiles: Logik, Aspect 
and Modus. With an estimated market share of almost 10 per cent, 
Logik is one of the leading window profile products in the UK, 
Aspect is the market leading PVC panoramic bi-fold door system.

In addition Eurocell Profiles designs manufactures and Supplies 
traditional and contemporary conservatory roofing sytems. The 
Pinnacle conservatory roof is a well designed and engineered 
conservatory roofing system capable of fulfilling both traditional and 
contemporary conservatory designs. Skypod is a cost-efficient 
pitched skylight system and Equinox is a solid roof replacement for 
tired polycarbonate and glass conservatory roofs. 

Products
Modus
The recently developed Modus window system is made from 
60% recycled PVC. Modus is extremely flexible potentially 
replacing 8 separate window systems. The 8 in 1 system 
provides outstanding energy efficiency, including triple glazing 
specifications providing thermal performance and airtightness. 
Developed in-house, Modus is the market leading system in high 
specification applications. The premium appearance make the 
Modus system an attractive choice against timber and 
aluminium. The recent introduction of a mechanically jointed 
corner makes the window a high quality replacement for 
traditional timber windows and competes well in the aspirational 
and premium market. 

Equinox roof sales

+29% 

Skypod
The Skypod lantern roof system is used for a wide range of 
applications, including flat roof extensions, new build, garage 
conversions and kitchen diners. The Skypod system has 
exceptional energy saving capabilities, is offered with self-
cleaning glass and is also more affordable than alternatives. 
This product, in line with the window systems, appeals to the 
new build market as well as the RMI market as it helps to 
provide open, well-lit spaces. Introductions this year of a high 
pitchroof for the commercial market, and square roofs up to 
2m square are very competitively priced.

Equinox
The Equinox conservatory system is a tile roofing system 
designed to replace thermally inefficient polycarbonate and 
glazed conservatory roofs to create a comfortable all year round 
living space. The Directors believe that there is a large existing 
market of installed conservatories which are unusable in the 
winter and summer which can cost effectively be converted into 
all year living rooms. Sales of the Equinox have grown by 29% in 
this year and further growth is expected, again reinforcing the 
power of the integrated manufacturing and branch model.

Operational review:
•  The RMI market was buoyant during 2014 but started to slow 
down from February 2015. New Build sector was up with both 
the private and public sectors putting an emphasis on thermal 
efficiency. We saw growth in our customers (>£1m pa) whilst 
our smaller customers maintaned their market position. 

•  Sales of high margin aspirational products such as aspect 
panoramic bi-fold doors and Skypod were encouraging.

Eurocell Building Plastics
Eurocell Building Plastics sells and distributes a range of Eurocell 
branded PVC doors and roofline products and third party related 
products through its network of Eurocell branded branches to 
installers, small builders, house builders and national repair and 
maintenance providers. In addition, the branches sell windows 
and doors fabricated by third parties using profile manufactured 
by Eurocell Profiles, providing its fabricators with further 
pull-through demand.

Eurocell Building Plastics division has the largest number of 
single-brand branches of any building plastics distributor in the 
UK, with 141 branches at the year end providing national 
coverage from Truro to Inverness. This nationwide coverage 
coupled, with the ability to colour match roofline products with 
the Eurocell Profiles window products, gives the Company a 
unique competitive advantage. 

The Company has grown the number of branches from 56 in 
2004 to 141 at 31 December 2015. Branches are typically 
located in modern industrial parks enabling independent “man 
with a van” builders to limit the amount of travel they undertake 
when buying and collecting building materials and products.
Branches are a vital means of driving local sales, with a 
branches visited on average by 3,500 customers daily. The 
average branch is approximately 3,000 sq. ft. and comprises a 
small showroom with a trade counter and warehouse, with a 
manager, a warehouse employee and a driver. 

Typically, the Company invests in its branches in the 
first 12 months of trading, after 24 months the branch 
breaks even, and after the third year will begin to 
reach maturity.

Number of customers visiting branches 
each day

3,500

The branches remain the ideal platform to promote the 
Company’s manufactured products. It gives an agile route to 
market for new products like Equinox where face-to-face 
opportunities happen daily and we can help our customers to 
recognise sales opportunities for themselves whilst carrying out 
tradition work at people’s houses. It also allows the easy and 
consistent treatment of pricing and margin enhancement. 

Operational review:
•  The business continued to focus on increasing the branch 
network with 13 new branches opening in 2015. We also 
invested in improved management infrastructure to support 
future growth. We experienced pressure on branch like  
for like sales but this did not adversely effect margin. We 
intensified our management training in the year and leveraged 
the use of technology. We still see growth in sales leads 
arising from our website.

16

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Financial StatementsCorporate GovernanceStrategic ReportEUROCELL PLC ANNUAL REPORT 2015EUROCELL PLC ANNUAL REPORT 2015OUR PEOPLE

CUSTOMER SERVICE

Our people are the lifeblood of our 
business. They are vital in providing 
the outstanding levels of customer 
service and care in which we take so 
much pride. We regularly receive 
unsolicited testimonials from our 
customers, confirming that our 
approach works.

Group average number of 
employees

1,084

S. and S. Plastics Limited number 
of employees

82

Employees serving more than 5 
years

46%

Some messages received on  
our website

I would just like to pass on my thanks and 
appreciation for the service I have received 
from John in your Brighton branch. I am a 
first time customer and he has treated me 
with respect and courtesy. He also 
delivered my product after work on a 
Saturday so that I could finish my easter 
decking project in time before I go back to 
work. Every company should have people 
like John!
12 April 2015

I cannot begin to tell you about the 
outstanding customer service I have 
received from Tony in your Team Valley 
Gateshead branch. I called off chance this 
morning about a window restrictor which a 
friend had sourced at your Longbenton 
branch. As Team Valley is nearer to where 
I live I was enquiring if they stocked the 
same product. Tony went out of his way, 
was so warm and friendly and his 
customer service was above and beyond 
anyone’s expectations. I have only talked 
to Tony on the telephone but all I can say 
is you must be very proud to have 
someone like him working for yourselves. 
Tony went totally out of his way and over 
and beyond and I am so impressed with 
his friendliness and how helpful he was. 
He deserves some recognition for the way 
he has dealt with my problem. Well done 
Tony! Best regards Debs (Ps I have never 
met him before but he was fantastic.)
16 November 2015

I would like to let you know how impressed 
I have been with the service I have 
received over the past few weeks from 
your staff. Nothing has seemed to be too 
much trouble and I have no hesitation in 
recommending your firm to friends 
Thank you once again. 
sincerely, Dave
26 November 2015

Employer of choice
We have a highly trained workforce, and an experienced and 
cohesive senior and second level management team. 
Eurocell’s strong corporate culture ensures that teams work 
effectively to achieve strategic goals. Our culture is a key 
factor in the recruitment and retention of people and in the 
continuing success of the business.

Staff development
During the year, we introduced a new training programme, 
which aims to develop the skills of the second level 
management team. Initial assessments of the new 
programme have been positive.

Staff retention
We work hard to retain our people, and this is borne out by 
the fact that 46% of employees have service of 5 years or 
more, and 24% have 10 years or more. These numbers are 
particularly impressive in the context of Eurocell’s strong 
growth over the last 10 years. 

Employee lengths of service

Up to 5 years

6 to 10 years

54% 

22%

11 to 15 years

Over 15 years

17%

7%

18

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Financial StatementsCorporate GovernanceStrategic ReportEUROCELL PLC ANNUAL REPORT 2015EUROCELL PLC ANNUAL REPORT 2015THE HEART OF OUR VALUES

CORPORATE SOCIAL RESPONSIBILITY

Our corporate social responsibility 
(CSR) activities reflect our ongoing 
commitment to innovation and 
sound business practices. Our 
culture ensures people are treated 
with fairness and respect, and our 
customers receive excellent 
customer service.

People
We respect the individuality and diversity of every employee. Our 
policies ensure that every employee is treated equally, fairly and with 
dignity and that all employees are aware of their obligations. We are 
committed to the health and safety of all of its employees, together 
with their Human Rights, irrespective of background and to this end 
we maintain a number of policies and codes of conduct regarding 
appropriate behaviour in the workplace.

Providing a safe working environment
The health and safety of our people is our number one priority. 
As well as an excellent accident frequency record, we also 
monitor near misses with a view to eradicating potential causes 
of future accidents.

Risks and uncertainties
The Principal Risks and Uncertainties are outlined in the Principal 
Risks section on pages 26 to 27.

Carbon footprint
Prior to listing we did not measure our carbon footprint. 
Measures are being implemented now to enable full disclosure in 
future years. We intend to increase our use of recycled product 
where we can.

Equality and diversity
Equality and diversity are fundamental values supported by Eurocell. We take our responsibilities under our equal opportunities 
policy seriously and we give full and fair consideration to applications for employment by disabled people. In the event of a colleague 
becoming disabled, every effort is made to ensure that their employment with us continues and that appropriate training is arranged. 
We respect individuals and their rights in the workplace and, with this in mind, specific policies are in place to prevent or, where 
issues are raised, address harassment and bullying and to ensure equal opportunities. Our whistleblowing policy continues to 
operate to give visibility to issues that might not have been resolved through normal business channels.

Our colleagues are from wide and diverse backgrounds, sexual orientations, nationalities and ethnic and religious groups. With 
continued expansion, diversity amongst our colleagues will increase. We respect cultural differences, and learn about and embrace 
these differences wherever we operate.

We recognise the benefits of encouraging diversity across the business and believe that this will contribute to our continued success. 
All appointments are made based on merit and are measured against specific objective criteria including the skills and experience 
needed for the position. We are committed to increasing the participation of women at the Board, Executive Committee and senior 
management level, as they are currently under represented as the table below illustrates:

Directors
Executive Committee
Senior Managers
Other Employees

Total

Male 
No.

6 
3
12
938

959

%

100%
100%
86%
88%

88%

Female 
No.

0
0
2
123

125

%

0%
0%
14%
12%

12%

Total 
No.

6
3
14
1,061

1,084

20

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Financial StatementsCorporate GovernanceStrategic ReportEUROCELL PLC ANNUAL REPORT 2015EUROCELL PLC ANNUAL REPORT 2015DELIVERING ON OUR STRATEGY

CHIEF FINANCIAL OFFICER’S REPORT

I am delighted to present the 
Company’s first Full Year CFO’s 
report as a listed entity. Generally 
market conditions have not provided 
many opportunities, but we started 
the year with a number of operational 
actions planned and we have 
delivered on all of these.

8.9

Revenue (£m)

£176m

Profiles

£73.7m

Building Plastics

£102.7m

66.7

90.3

60.1

80.1

72.7

73.7

100.4

102.7

2012

2013

2014

2015

Results
Revenue
Revenue of £176m (2014: £173m) has been negatively impacted 
by the slowing of the RMI market, the delayed sign-on of a major 
new customer and has benefited from new branch openings in 
the year. We will continue our current strategy and are confident 
that this will deliver growth ahead of the market in future years.

Margin
The margin was 51.7% (2014: 48.3%). We have benefited from 
low PVC resin prices (through both market forces and improved 
procurement), reduced costs of other raw materials, and 
production efficiencies. The new supply contract for PVC resin 
gives the Company improved prices but also secures planned 
requirements. The increased use of recycled material from our 
unique plant has further benefited the margin by replacing more 
expensive virgin.

Overheads
The business continues to keep tight control of the overheads, 
with highlights being:
•  Efficiencies in the factories have kept production overheads  

• 

in line with management expectations.
Investment in the recycling plant has delivered increased 
recycled raw material at lower cost.

•  With the expansion of the branch network, overall branch 

overheads have increased but only in line with the estate size.
•  The improvements to the management infrastructure relating 
to the branches will increase overhead but are necessary to 
support our plans in respect of the future expansion of the 
branch network.

•  Costs arising as a result of being a listed Company were 

£1.2m (2014: £nil).

•  Non-recurring items of £3.3m (2014: £0.8m) related to 

professional fees and other costs incurred as a result of the 
IPO of the Company in March 2015.

Adjusted diluted earnings per share

18.6 pence

Bad debts
The Company provides for all debts that are significantly past 
due and also provides against those debts which are considered 
to be at risk. The provision for bad and doubtful debts was 
£0.7m (2014: £2.1m), the reduction arising as a result of the 
reassessment of the risk pertaining to the bad debt provision.

Warranty claims
The Company does not routinely provide for warranty claims 
unless there are circumstances that indicate there is a specific 
issue that could give rise to material claims. During the year, 
potentially there were such circumstances, and a provision of 
£0.5m (2014: £nil) has been made at 31 December 2015. This 
provision will be closely monitored during 2016.

Finance costs
In 2014 and for the early part of 2015 the Company was Private 
Equity backed. This meant that the Company was financed by a 
combination of shareholder loan notes and asset backed 
lending. As part of the IPO process, the Company rearranged all 
of its borrowings and this has resulted in far more advantageous 
terms. The Company is cash generative, but monitors its net 
debt closely. The Company is comfortably within the terms of its 
financial covenants. The net debt at the year end was £25.9m 
(2014: £35.5m).

Recurring profit before tax
The profit before tax and non recurring items was £23.0m  
(2014: £17.8m). The result in 2015 includes additional costs 
arising as a result of being listed of £1.2m. We expect these 
costs to remain at this level in the future. Finance charges have 
reduced as a result of the restructuring of our finances on IPO.

Non-recurring costs
The Income Statement includes £3.3m (2014: £0.8m) of 
non-recurring costs. These costs are the costs incurred by the 
Company in respect of the IPO in March 2015, and therefore are 
treated as non-recurring for comparison purposes.

Tax
The effective rate of Corporation Tax is 21.4% (2014: 29.6%). The 
rate was high in 2014 as a result of disallowed loan note interest.

Earnings per share

Basic earnings per share
Adjusted basic earnings per share
Diluted earnings per share
Adjusted diluted earnings per share

2015 
Pence

15.5
18.6
15.5
18.6

2014 
Pence

11.9
13.0
11.9
13.0

Earnings per share continues to improve. The adjusted earnings 
per share removes the impact of non-recurring IPO costs.

Dividends
The stated Dividend Policy of the Company is to distribute 40% 
of the adjusted net income each year as a dividend. An interim 
dividend of 2.7 pence per share was paid on 9 October 2015, 
and the Board are recommending a final dividend of 5.2 pence 
per share which is in line with the Company’s dividend policy.

Subject to shareholder approval the final dividend be paid on 26 
May 2016 to shareholders on the register at 29 April 2016.

Fixed assets
The Company continues to invest in its future with capital 
expenditure this year of £6.3m (2014: £5.1m).

Acquisition
During the year the Company acquired S. and S. Plastics Limited 
for a consideration of £2.5m. The 2015 (full year) Revenue for this 
business was £4.7m with an adjusted EBITDA of £0.6m. 

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Financial StatementsCorporate GovernanceStrategic ReportEUROCELL PLC ANNUAL REPORT 2015EUROCELL PLC ANNUAL REPORT 2015CHIEF FINANCIAL OFFICER’S REPORT

CONTINUED

KEY PERFORMANCE INDICATORS
KEY PERFORMANCE INDICATORS

Operational Equipment Efficiency (OEE) 

Usage of recycled materials

Average revenue per branch (£000)

76%

(2014: 71%)

3.5kt

(2014: 2.4kt)

100

80

60

Jan
15

Feb
15

Mar
15

Apr
15

May
15

Jun
15

Jul
15

Aug
15

Sep
15

Oct
15

Nov
15

Dec
15

450

400

350

300

250

200

150

100

50

0

Jan
15

Feb
15

Mar
15

Apr
15

May
15

Jun
15

Jul
15

Aug
15

Sep
15

Oct
15

Nov
15

Dec
15

During the year, training at all levels has been increased 
to drive the manufacturing facilities’ efficiency forward. 
The training concentrates on asset care, management 
and appraisals, production techniques and Scrap 
reduction. Through investment in machinery and tooling 
as well as our people skills the OEE has improved 
through the year and this has flowed through into 
improved margins.

The growing use of both post consumer (old windows) 
and post industrial (factory waste from fabricators)  
has increased. This is as a result of investment into  
new extrusion tooling which increases the % recycled 
material for the same profile. The difference in cost 
between virgin and recycled material remains high 
despite the falling resin price and thus enhances  
the margin. 

Revenue per FTE

£173k

(2014: £175k)

180

175

170

165

160

155

150

145

140

2012

2013

2014

2015

£681k

711

681

647

568

2012

2013

2014

2015

The disclosed strategy of continuing to grow the 
number of branches has been achieved in the year 
growing from 128 to 141. 

The strength of own distribution continues with the 
consistent national launch of new products as well as 
a controlled pricing structure. Further management 
training has also been delivered in the Building 
Plastics Division. 

Number of branches 

141

(2014: 128)

123

128

141

We have continued to grow our revenue while 
maintaining controlled overheads. 2015 has seen us 
break with tradition in investing more people within 
the branch infrastructure, to help accelerate the 
future branch rollout strategy.

2013

2014

2015

The accelerated branch opening programme has 
given rise to an increase in the number of branches 
which are not yet mature, lowering the average sales 
per branch.

Working Capital
The Company has maintained the same policy on Working Capital 
this year. The only significant change has been improved terms with 
a core material supplier.

The Company cash flow remains strong. Factors that benefit our 
strong cash flow include:
•  1/3 of branch customers pay immediately
•  disciplined management of working capital
•  focused capital expenditure

Working capital as a % of revenue 

8.5%

14.0

11.1

8.7

8.5

2012

2013

2014

2015

We continue to understand that this is a people driven business  
and have delivered a number of programs this year, more  
formal appraisals, cross company technical and management 
development programs, 360 degree feedback to our senior 
managers as well as improved on the job training. This has all 
resulted in the results of the business during the year and will 
provide a sound base for the next years. 

Our customer relationships are measured by a third party on a 
regular basis and our customer relationships remain strong and 
secure. The addition of two major customers at the end of 2015  
will show through in 2016. 

The Company’s assets through continued intelligent investment  
are in good shape to give ongoing efficiency improvements.  
The acquisition made in the year, S. and S. Plastics is meeting 
expectations with good opportunities in 2016. The acquisition  
since the year end of Vista Panels Limited a composite door 
manufacturing business with £13.6m revenue, £1.6m EBITDA  
will provide further potential in the New Build Market.

Matthew Edwards
Chief Financial Officer
16 March 2016

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Financial StatementsCorporate GovernanceStrategic ReportEUROCELL PLC ANNUAL REPORT 2015EUROCELL PLC ANNUAL REPORT 2015PRINCIPAL RISKS

AND UNCERTAINTIES

Risk

Impact

Mitigation

Risk

Impact

Mitigation

MARKET RISK
Our products are used in the residential 
and commercial building and construction 
markets including within the RMI sector.

Wider economic conditions and 
government policy can have an impact on 
demand in the construction sector and 
levels of disposable income can impact 
activity in the RMI market.

Uncertainty over the economic climate 
makes it difficult to predict accurately 
levels of demand for our products.

There is greater risk in the New Build 
sector where we are less exposed. Our 
service driven strategy means that we are 
well able to withstand short term 
economic pressures on our business.

CHANGES IN LAWS AND 
REGULATIONS PERTAINING TO THE 
ENVIRONMENT 
Given the nature of the Company’s 
manufacturing activities there is an 
inherent risk of environment liability.

We could be held liable for 
environmental damage as a result of 
hazardous materials.

We ensure that we comply with all current 
legislation pertaining to the environment 
and adopt best practice wherever possible.

SEVERE WEATHER
Our business can be severely affected by 
unexpected or prolonged periods of 
severe weather in the UK.

Severe weather has an impact on the 
housing sector generally which drives 
demand for our products and it will also 
affect our ability to deliver products to our 
branches and our customers.

We expect some inclement weather in 
December and January and plan 
accordingly. It is unusual for severe 
weather to extend to two weeks or more.

RAW MATERIALS COST 
FLUCTUATIONS 
We depend on the supply of PVC resin to 
be able to manufacture our products. 
PVC resin is an indirect derivative of the oil 
market and prices are therefore subject to 
fluctuation on a monthly basis.

There can be a delay in passing on our 
cost increase to our customers in the 
form of selling price increases which can 
affect our margins. Whilst customers 
expect selling price reductions when the 
price of resin falls, they are reluctant to 
accept selling price increase when the 
price of PVC resin rises.

We ensure that our supply contracts with 
major customers contain mechanisms to 
deal with significant variations in the PVC 
resin price. 

We aim to increase the amount of post 
consumer waste we use in our product.

CHANGES IN LAWS AND 
REGULATIONS 
We are high users of energy and we use 
various polymers and chemicals in our 
manufacturing processes. There is a risk 
that the laws pertaining to the usage of 
these resources could change which would 
in turn would increase our cost base.

Any increases in our cost base would 
affect margin if we were unable to pass 
these increase on to customers in the 
form of price increases.

We monitor policy so that we are 
prepared for any legislative changes well 
before they are introduced.

FAILURE OF PRODUCTS TO PERFORM 
Customers or end users could receive 
inferior quality products either due to 
manufacturing issues or due to issues at 
our customers.

Given the nature of modern 
communications a perception could be 
circulated quickly that our products fail 
to perform adequately.

RECOVERABILTY OF TRADE 
RECEIVABLES 
The Company does not insure the credit it 
extends to its customers and there is an 
inherent risk that customers could default 
on the amounts they owe.

There is a risk of material bad debt 
charges in the event of customer 
defaults.

DILAPIDATIONS COSTS 
Most of the property we use is under 
lease. When these leases come to an end 
there is likely to be dilapidations to the 
properties which need to be rectified.

The inherent uncertainty in assessing 
future charges relating to dilapidations 
means that the provisions we make 
could be misstated.

We have robust quality control processes 
which minimise the risk of inferior products 
being shipped to our customers. Where 
end users have complaints we have a team 
of dedicated technical service people who 
will visit the end user on site with a view to 
resolving all problems.

We have rigorous credit control procedures 
and monitor larger exposures at all times. 
We adopt a prudent approach towards 
provisioning.

Our methodology for fitting out buildings 
minimises the structural impact we have on 
our buildings. This together with training 
our people means that we reduce our 
exposure to dilapidations costs as much as 
we can. We provide for future dilapidations 
costs on a prudent yet commercially 
realistic basis.

Going concern and viability statement
The Directors have taken into account the forecasts for the 36 months from the balance sheet date to assess the future funding 
requirements of the Group, and compared them with the level of committed available borrowing facilities. The Directors have 
concluded that the Group will have a sufficient level of headroom in the foreseeable future and that the likelihood of breaching 
covenants in this period is remote. It is therefore appropriate for the financial statements to be prepared on a going concern basis.

The directors can confirm that they have a reasonable expectation that the Company will continue in operation and meet its liabilities 
as they fall due for the next three years.

A period of three years has been adopted as this is the time frame used by the Board as its strategic and planning horizon.  
This assessment of viability has been made with reference to the Company’s current position and future prospects, its strategy,  
its management of risk, and also the Board’s assessment of the outlook in the market place.

The Board considers its strategy and risks on strategy away days, and revisits these annually when considering the next year’s budget. The 
three year plan considers revenue and earnings growth and how this impacts cash flows and key ratios. Operational plans and financing 
options are considered as part of this process. In preparing the plan the Company adopts a prudent forecast in respect of Like for Like 
Sales Growth, but assumes new branches and acquisitions in line with the published strategy. The plan is stress tested for decreases  
in revenues, failure to make acquisitions, margin effects of oil price increases and all three scenarios together. The Board considers 
these tests to be sufficient to test the viability of the Company given the size of the Company and the markets it operates within.

26

27

Financial StatementsCorporate GovernanceStrategic ReportEUROCELL PLC ANNUAL REPORT 2015EUROCELL PLC ANNUAL REPORT 2015THE BOARD

OF DIRECTORS

ROBERT (BOB) LAWSON
Chairman (N,R)

PATRICK BATEMAN 
Chief Executive Officer (N)

MATTHEW EDWARDS FCMA 
Chief Financial Officer

PATRICK KALVERBOER 
Non-Executive Director (N)

FRANK NELSON FCMA 
Senior Independent  
Non-Executive Director (A,N,R)

MARTYN COFFEY 
Independent Non-Executive Director 
(A,N,R)

Bob Lawson is a non-executive chairman 
of Genus plc. He was previously the 
Chairman of Barratt Developments plc, 
Chairman of the Federation of Groundwork 
Trusts and Hays plc, Managing Director for 
the Vitec Group for three years and Chief 
Executive of Electrocomponents plc for 
ten years and Subsequently Chairman  
for a further five years. Bob chairs the 
Nomination Committee.

Patrick Bateman joined the Group as 
Chief Executive Officer in 2004. 
Previously, he was Managing Director UK 
and then Vice President Service Europe 
of Johnson Controls. He has 25 years of 
Managing Director experience with UK 
and international companies.

Matthew Edwards joined the Group in 
2005 and was appointed to the Board in 
2007. Matthew’s role includes 
responsibility for finance, IT, procurement 
and property. During his career Matthew 
has held both finance and marketing roles 
and he has worked in a variety of sectors 
including oil, brewing and retail. 
Immediately prior to joining Eurocell, 
Matthew was a management consultant 
with Sita UK (recycling). Matthew is a 
Fellow of the Chartered Institute of 
Management Accountants.

Patrick Kalverboer joined the Group as 
non-executive chairman in September 
2013. Patrick is a managing partner of H2 
Equity Partners and has fulfilled his role 
with the Company as part of the 
investment made by the H2 Fund. He has 
20 years of private equity experience and 
has been involved in various investments 
made by the H2 Fund (and its 
predecessors) in both an executive and 
non-executive capacity.

Frank Nelson was Finance Director of 
Galliford Try plc from 2000 to 2012 and is 
a non-executive director of McCarthy & 
Stone, HICL Infrastructure Company 
Limited, and Telford Homes plc. He is also 
a fellow of the Chartered Institute of 
Management Accountants. Frank is the 
Chair of the Audit and Risk Committee 
and is the Senior Independent Director.

Martyn Coffey is the Chief Executive 
Officer of Marshalls plc, having been 
appointed to that role in September 2013. 
Prior to his role at Marshalls plc, Martyn 
was Divisional CEO of BDR Thermea 
Group BV with responsibility for 65 per 
cent of the group including the UK, 
France, Germany, Iberia and Italy. Martyn 
is a director of the Mineral Products 
Association. Martyn is the Chair of the 
Remuneration Committee.

28

Key:
A= Member of the Audit and Risk Committee
R= Member of the Remuneration Committee
N= Member of the Nomination Committee

29

Financial StatementsCorporate GovernanceStrategic ReportEUROCELL PLC ANNUAL REPORT 2015EUROCELL PLC ANNUAL REPORT 2015LETTER FROM THE 

CHAIRMAN

Dear shareholder,

On behalf of the Board I present the first annual Corporate 
Governance report for Eurocell plc. The Board is committed to 
maintaining the highest standards of corporate governance and 
this report sets out the framework and the approach of the 
Board to corporate governance during 2015.

Since listing the terms of reference of the various committees 
have been confirmed. There is a separate report in respect of 
Directors’ remuneration below. Neither of the Executive Directors 
held non executive roles with other companies. The Audit and 
Risk Committee advises the Board on our Financial Reporting in 
order that it be Fair Balanced and Understandable.

The Company was admitted to listing on the London Stock 
Exchange in March 2015, and stated in its Prospectus (dated 
3 March 2015) that it would comply with the principles of the 
Combined Code on Corporate Governance (the ‘Code”), as 
published by the Financial Reporting Council in 2014. The Board 
is committed to, and accountable for, the principles and 
provisions set out in the Code.

I can confirm that each Director continues to make a very 
valuable contribution to the Board and devotes sufficient time to 
the role.

The Board has adopted a formal schedule of matters reserved 
for the Board’s consideration. Specific matters include:
•  Strategy and Management
•  Structure and Capital
•  Financial Reporting and Controls
• 
Internal Controls
•  Major Contracts
•  Corporate Communication
•  Board Membership and other appointments
•  Remuneration
•  Corporate Governance 

Bob Lawson
Chairman
16 March 2016

CORPORATE GOVERNANCE

The Board
The Board is responsible for leading and controlling the 
Company and has overall authority for the management and 
conduct of the Company’s business, strategy and development. 
The Board is also responsible for ensuring the maintenance  
of a sound system of internal controls and risk management 
(including financial, operational and compliance controls) and for 
reviewing the overall effectiveness of systems in place as well as 
for the approval of any changes to the capital, corporate and/or 
management structure of the Company.

The UK Corporate Governance Code recommends that for 
companies that are below the FTSE 350, the Board should 
comprise of at least two non-executive directors who are 
determined by the Board to be independent in character  
and judgement and free from relationships or circumstances 
which may affect, or could appear to affect, this judgement.  
The Company regards Martyn Coffey and Frank Nelson as 
“independent non-executive directors” within the meaning of  
the UK Corporate Governance Code and free from any business 
or other relationships that could materially interfere with the 
exercise of their independent judgement.

Chairman
The Code recommends that a chairman should meet the 
independence criteria set out in the Code on appointment.  
The Board has concluded that Bob Lawson was independent  
for UK Corporate Governance Code purposes on appointment.

Senior Independent Director
The UK Corporate Governance Code also recommends that  
the Board of directors of a Company with a premium listing  
on the Official List should appoint one of the independent 
non-executive directors to be the Senior Independent Director  
to provide a sounding board for the chairman and to serve as an 
intermediary for the other directors when necessary. The Senior 
Independent Director has an important role on the Board in 
leading on corporate governance issues and being available to 
Shareholders if they have concerns which contact through the 
normal channels of the Chairman, Chief Executive Officer or 
other Executive Directors has failed to resolve or for which such 
contact is inappropriate. Frank Nelson has been appointed as 
the Company’s Senior Independent Director.

Directors
All Directors are required to allocate sufficient time to the 
Company to discharge their responsibilities effectively.  
To this end the time commitment expected of each non-
executive Director is set out in their letter of appointment  
and non-executive appointees must demonstrate that they  
have sufficient time to devote to the role. 

Recognising the benefits that experience on other boards can 
bring to the Company, executive Directors may accept one 
external non-executive directorship. Any proposed appointment 
is subject to review and takes into account the Director’s duty to 
avoid a conflict of interest. During the year, no executives 
accepted any non-executive appointments. 

At the AGM in May 2016, all directors will again offer themselves 
for election or re-relection as appropriate. We consider the 
directors offering themselves for election or re-election to be 
effective, committed to their roles and to have sufficient time 
available to perform their duties.

Board evaluation
Each year a performance evaluation of the Board is undertaken. 
An external evaluation is carried out every 3 years by an 
independent external adviser in accordance with the Code.  
We undertook an internal evaluation in 2015 as part of our IPO 
process. The evaluation process considered the following:
•  effectiveness of the Board decision making process 
•  strategy and process 
•  Board composition 
•  succession planning 
•  risk and risk management systems 
•  culture

The Committees
As envisaged by the UK Corporate Governance Code, the Board 
has established the following committees: an Audit and Risk 
Committee, a Remuneration Committee and a Nomination 
Committee, each of which is described in further detail below.

Audit and Risk Committee 
The Audit and Risk Committee assists the Board in discharging 
its responsibilities with regard to financial reporting, external and 
internal controls, including reviewing and monitoring the integrity 
of the Company’s annual and interim financial statements, 
reviewing and monitoring the extent of the non-audit work 
undertaken by the Company’s external auditors, advising  
on the appointment of such external auditors, overseeing the 
Company’s relationship with its external auditors, reviewing the 
effectiveness of the external audit process, and reviewing the 
effectiveness of the Company’s internal control and review 
function. The ultimate responsibility for reviewing and approving 
the annual report and accounts and the half-yearly reports 
remains with the Board. The Audit Committee gives due 
consideration to laws and regulations, the provisions of the  
UK Corporate Governance Code and the requirements of the 
Listing Rules.

The UK Corporate Governance Code, as it applies to the 
Company, recommends that an audit committee should 
comprise at least two members who are independent non-
executive directors (other than the chairman) and that at least 
one member should have recent and relevant financial 
experience. The Audit Committee is chaired by Frank Nelson, 
and its other member is Martyn Coffey. The Directors consider 
that Frank Nelson has recent and relevant financial experience. 
The Audit Committee meets not less than three times a year.

The Audit Committee has taken appropriate steps to ensure that 
the auditors are independent of the Company and has obtained 
written confirmation from the auditors that they comply with the 
guidelines on independence issued by the relevant accountancy 
and auditing bodies.

Appointments to the Audit Committee are made by the Board, 
on recommendation by the Nomination Committee. 
Appointments to the Audit Committee are for a period of up  
to three years and may be extended for no more than two  
further periods of up to three years, provided the Director  
whose appointment is being considered still meets the criteria 
for membership.

30

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Financial StatementsCorporate GovernanceStrategic ReportEUROCELL PLC ANNUAL REPORT 2015EUROCELL PLC ANNUAL REPORT 2015CORPORATE GOVERNANCE CONTINUED

Audit and Risk Committee continued
When appropriate, the Audit Committee will meet with the 
Company’s senior managers in attendance. The Audit 
Committee will also meet separately at least once a year with  
the Company’s external auditors without management present. 
The chairman of the Audit Committee will be available at annual 
general meetings of the Company to respond to questions from 
Shareholders on the Audit Committee’s activities.

Remuneration Committee 
The Remuneration Committee assists the Board in determining 
its responsibilities in relation to remuneration, including making 
recommendations to the Board on the Company’s policy  
on executive remuneration (including setting the over-arching 
principles, parameters and governance framework of the 
Company’s remuneration policy) and determining the individual 
remuneration and benefits packages of each of the Executive 
Directors and the Company Secretary. The Remuneration 
Committee ensures compliance with the UK Corporate 
Governance Code in relation to remuneration wherever possible.

The UK Corporate Governance Code, as it applies to the 
Company, provides that a remuneration committee should 
comprise at least two members who are independent non-
executive directors. The Remuneration Committee is chaired by 
Martyn Coffey, and its other members are Bob Lawson and 
Frank Nelson. The Remuneration Committee meets not less than 
twice a year.

Appointments to the Remuneration Committee are made by the 
Board, on recommendation by the Nomination Committee. 
Appointments to the Remuneration Committee will be made for 
a period of up to three years, which may be extended for no 
more than two further periods of up to three years, provided the 
Director whose appointment is being considered still meets the 
criteria for membership.

Nomination Committee 
The function of the Nomination Committee is to provide a formal, 
rigorous and transparent procedure for the appointment of new 
directors to the Board. In carrying out its duties, the Nomination 
Committee is primarily responsible for identifying and nominating 
candidates to fill Board vacancies; evaluating the structure and 
composition of the Board with regard to the balance of skills, 
board diversity, knowledge and experience and making 
recommendations accordingly; reviewing the time requirements 
of non-executive directors; giving full consideration to 
succession planning; and reviewing the leadership of  
the Company.

The UK Corporate Governance Code, as it applies to the 
Company, provides that a nomination committee should 
comprise a majority of members who are independent non-
executive directors. The Nomination Committee is chaired by 
Bob Lawson, and its other members are Martyn Coffey, Frank 
Nelson, Patrick Kalverboer and Patrick Bateman. The 
Nomination Committee meets not less than twice a year.

Appointments to the Nomination Committee are made by the 
Board. Appointments to the Nomination Committee are made 
for a period of up to three years, which may be extended for 
further periods of up to three years, provided the Director 
whose appointment is being considered still meets the criteria 
for membership.

32

Meetings and attendance

Lengths of service

Number of meetings attended

Board

Audit and 
Risk 
Committee 

Remuneration 
Committee

Nomination 
Committee

Bob Lawson1
Patrick Bateman 
Matthew Edwards 
Patrick Kalverboer 
Frank Nelson1
Martyn Coffey1
Simon Gilbert2

1 appointed 4 February 2015
2 resigned 4 February 2015

10 
13 
13 
12 
9 
10 
1 

n/a 
n/a 
n/a 
n/a 
4 
4 
n/a 

4 
n/a 
n/a 
n/a 
4 
4 
n/a 

3
0
n/a
3
3
3
n/a

The Company Secretary
All the directors have access to the advice and services of the 
Company Secretary. He has responsibility for ensuring that all 
procedures are followed and for advising the Board, through the 
Chairman, on governance matters. The Company Secretary 
provides updates to the Board on regulatory and corporate 
governance issues, new legislation, and directors’ duties and 
obligations. The appointment and removal of the Company 
Secretary is one of the matters reserved for the Board.

All members of the Board of Directors and the Board 
Committees have sufficient resources and budget to allow 
access to independent advice as required.

Board Effectiveness
Roles of the Chairman and the  
Chief Executive Officer
The Chairman Is responsible for leadership of the Board and for 
creating conditions for overall Board and individual Director 
effectiveness. The pivotal role of the Chairman is setting the tone 
of the Board (its role and agenda) ensuring that adequate time is 
available for discussion of all agenda items and in particular 
strategic issues and ensuring that the importance of a strong 
relationship between the Chairman and the Chief Executive is 
recognised. The Chairman, with the help of the Executive 
Directors and the Company Secretary, sets the agenda for the 
Board’s deliberations. The Chairman is not involved in the day to 
day management of the business.

The Chief Executive has responsibility for proposing strategy to 
the Board and delivering the strategy. The Chief Executive also 
has responsibility for communicating to the Company’s 
employees the expectations of the Board In relation to the 
Company’s cultures, value and behaviours.

The Board is satisfied that the composition of the Board and its 
committees provides an appropriate balance of skills, 
experience, independence and knowledge to allow it and its 
committees to discharge their duties and responsibilities 
effectively and in line with the Code.

Date joined Eurocell

Date joined the Board

Bob Lawson  
Patrick Bateman 
Matthew Edwards
Patrick Kalverboer 
Frank Nelson  
Martyn Coffey

1 January 2015
1 September 2004
11 April 2005
1 September 2013
1 January 2015
1 January 2015

4 February 2015
16 December 2013
16 December 2013
16 August 2013
4 February 2015
4 February 2015

Professional development
On IPO the Directors received training on their roles and 
responsibilities as directors of a listed Company. It is envisaged 
that any new appointments will receive similar training as well  
as benefiting from a formal induction programme.

The Board receives presentations by senior managers from 
within the Company and is encouraged to engage with 
managers within the Company.

Engagement with Shareholders 
The Company considers that communications with investors and 
Shareholders are extremely important. Open and frequent 
dialogue with investors helps them to understand the Company’s 
strategy, objectives and governance. The Chief Executive Officer 
and Chief Financial Officer make presentations after the half year 
and full year results and communicate regularly on developments 
to our Shareholders. 

The Chairman arranges meetings with institutional Shareholders 
to gain a balanced understanding of their views and concerns 
and to discuss strategic development and corporate 
governance. The Chairman ensures that the views of 
Shareholders are communicated to the Board as a whole. 

Our AGM will be held on 19 May 2016, at which time 
Shareholders will have the opportunity to ask questions of  
the Chairmen of the Audit, Remuneration and Nomination 
Committees, together with all other members of the Board  
of Directors. 

Our Shareholders have the opportunity to meet non-executive 
directors at additional times in the year. 

Institutional investors are encouraged to contact the Company 
with specific questions and to visit our different sites and engage 
with our people in the Company. In addition to maintaining good 
relations with our existing investors, the Company is looking to 
expand the shareholder base and to this end it meets with both 
internal and external analysts regularly.

Risks
The Board has carried out a robust assessment of the principal 
risks facing the Company, including those that would threaten  
its business model, future performance, solvency or liquidity.  
A description of these risks, together with details of how they  
are managed or mitigated, is set out on pages 26 to 27. 

When reporting externally, the Board aims to present a fair, 
balanced and understandable assessment of the Group’s 
position and prospects. During the year, the Board satisfied itself 
that appropriate assurance processes are in place to enable it to 
state that this annual report, taken as a whole, is fair, balanced 

and understandable and provides the information necessary  
for users to assess the Company’s position and performance, 
business model and strategy. A statement of this responsibility, 
together with additional responsibilities of the Directors in 
respect of the preparation of the annual report, is set out on 
page 34. 

As set out on page 31, the Directors are of the opinion that 
Eurocell’s business is a going concern. An explanation of how 
the Board has assessed the prospects of the Company, taking 
into account its current position and principal risks, can be found 
on the same page. 

The Board has reviewed the effectiveness of the Group’s 
systems of internal control and risk management during the 
period covered by this annual report. It confirms that the 
processes, which accord with the FRC guidance on risk 
management, internal control and related financial and business 
reporting, have been in place throughout that period and up to 
the date of approval of the annual report. The Board confirms 
that no significant failings or weaknesses were identified in 
relation to the review. 

This corporate governance statement, together with the 
Nominations Committee report on page 34, the Audit & Risk 
Committee report on pages 35 to 36 and the Directors’ 
remuneration report on pages 37 to 50, provide a description of 
how the main principles of the 2014 edition of the UK Corporate 
Governance Code (the Code) have been applied within Eurocell 
during 2015. The Code is published by the Financial Reporting 
Council and is available on its website at www.frc.org.uk. 

It is the Board’s view that, in the period since its IPO, Eurocell 
was in compliance with the relevant provisions set out in the 
Code. This statement complies with sub-sections 2.1, 2.2(1), 
2.3(1), 2.5, 2.7 and 2.10 of Rule 7 of the Disclosure Rules and 
Transparency Rules of the Financial Conduct Authority.  
The information required to be disclosed by sub-section 2.6 of 
Rule 7 is shown on pages 51 to 53. 

Annual General Meeting 
Our AGM will be held at Fairbrook House on 19 May 2016.  
The notice of this year’s AGM, together with the Directors voting 
recommendations on the resolutions to be proposed at the 
AGM, is included in a separate circular to Shareholders and will 
be sent out at least 20 working days before the meeting. This 
notice is available to view under the Investor Information section 
of our website www.eurocell.co.uk. In accordance with the 
Code, all valid proxy appointments are properly recorded and 
counted, are made available at the AGM and published on our 
website after the meeting. 

33

Financial StatementsCorporate GovernanceStrategic ReportEUROCELL PLC ANNUAL REPORT 2015EUROCELL PLC ANNUAL REPORT 2015NOMINATION COMMITTEE
Statement from Bob Lawson, Chair of the Nomination Committee

AUDIT AND RISK COMMITTEE
Statement from Frank Nelson, Chair of the Audit and Risk Committee

The Nomination Committee was formed immediately after the 
successful listing of Eurocell in March 2015.

The principal activity since formation has been to lead the search 
for a successor to Patrick Bateman, the Chief Executive. This 
involved the appointment of an external search agency, Spencer 
Stuart. Spencer Stuart conducted a rigorous assessment of internal 
and external candidates against the Committee’s specification. The 
Nomination Committee unanimously chose and recommended to 
the Board, the appointment of Mark Kelly. Mark will join the 
Company on 29 March 2016 and formally take over as Chief 
Executive on 1 July 2016. We have planned a comprehensive 
induction programme and hand over with Patrick.

Patrick Bateman did not participate in the process as is normal 
with such appointments. 

With Matthew Edwards’ decision to leave the Company, a 
search has been initiated with consultants to find a suitable 
successor and the process is well advanced.

Diversity
Diversity is an area in which we recognise we have to improve. 
We acknowledge the importance of diversity in all forms, both on 
the Board and throughout the Group. Our aim is for the Board to 
consist of people with diverse experience who can add real 
value to Board debates, thereby supporting the achievement of 
our strategic objectives. This includes diversity of industry skills, 
knowledge and experience in addition to gender and ethnicity. 

Our aim is for women to be fairly represented on the Board and 
we will continue to work towards this. However, our overriding 
policy in any new appointment is to select on merit, in fulfilment 
of our role of ensuring the continued success of the Company.

Bob Lawson
Chair of Nomination Committee
16 March 2016

I hope you find the above summary and the attached report 
useful and informative.

Frank Nelson
Chair of the Audit and Risk Committee 
16 March 2016

Summary of activity during 2015
Introduction
During the year the Committee oversaw the following:
•  Appointment of new auditors
•  Review of first half year interim statement
•  Review of PwC findings as a result of their review of the half 

year interim statement

•  Review of full year planning and risk assessment by PwC
•  Review of Company’s approach to significant estimates and 

judgements

•  Considered information presented by management on 

significant accounting judgements and policies adopted in 
respect of the Group’s half year and annual financial 
statements and agreed their appropriateness 

•  Examined key points of disclosure and presentation to ensure 

the adequacy, clarity and completeness of the financial 
statements 

•  Reviewed documentation prepared to support the going 

concern judgement given on page 27

•  Considered the impact of new reporting requirements with 

specific focus on the viability statement

Membership
Membership at the end of the year was:
•  Frank Nelson (Chair)
•  Martyn Coffey

The Company Secretary acts as secretary to the Committee 
which meets not less than three times per year.

The Board considers that the members of the Committee have 
the appropriate competence and experience to contribute to  
the Committee’s deliberations and further considers that  
Frank Nelson (Committee Chair) as a Chartered Management 
Accountant has appropriate recent and relevant financial 
experience having previously been the Finance Director for 
Galliford Try plc.

The Committee is kept up to date with changes to accounting 
standards and developments in financial reporting, Company 
law and other regulatory frameworks through presentations from 
the external auditor, the Chief Financial Officer and the Company 
Secretary. The terms of reference of the Audit and Risk 
Committee include all the matters required under the code.

Other individuals such as the Chief Executive Officer, the Chief 
Financial Officer, and members of the Board may be invited to 
attend the Committee meetings as and when appropriate.  
The external auditor was invited to attend all meetings. In 
addition members of the Committee had private conversations 
with the external auditors without executive management  
being present.

35

I am pleased to provide an update on the activities since the IPO 
in March 2015 of the Audit and Risk Committee in accordance 
with its responsibilities which are to:
•  monitor the integrity of the Group’s Financial Statements, the 
half year report and any formal announcements relating to the 
Group’s financial performance, reviewing significant financial 
reporting judgements contained therein, together with 
compliance with accounting standards and other legal and 
regulatory requirements;

•  review the Group’s internal financial controls and internal 
control and risk management systems, by considering 
reports on their effectiveness from the Chief Financial Officer, 
Chief Executive Officer, together with reports from the 
external auditors;

•  review the Group’s controls and Systems to ensure 

compliance with the provisions of the Bribery Act 2010 and 
the Group’s whistleblowing policy;

•  recommend to the Board the appointment, reappointment 
and removal of the external auditors and to approve their 
remuneration and terms of their engagement;

•  review and monitor the external auditors’ independence and 

objectivity, the effectiveness of the external audit process and 
the audit plan; and

•  review the engagement of the external auditors to ensure that 
the provision of non-audit services by the external audit firm 
does not impair its independence or objectivity.

Following the listing of the Company, the Company’s auditors PKF 
Cooper Parry indicated to the Company that they believed the 
Company’s interest would be better served by a different firm of 
auditors. PKF Cooper Parry do not have the necessary levels of 
expertise in the listed Company arena and accordingly the first task 
of the Audit and Risk Committee was to undertake a formal tender 
process to appoint new auditors. After a rigorous selection process 
the Company appointed PwC as the new Company auditors. PKF 
Cooper Parry have been retained as tax and accounting advisors, 
so as to minimise any non-audit work undertaken by PwC. It is 
proposed that PwC be reappointed for 2016.

The Audit and Risk Committee has also provided support to the 
Board in overseeing the Company’s accounting and reporting. 
The key accounting judgements in the Company financial 
statements relate to inventory, accounts receivable and 
dilapidations provisions, and the Committee paid particular 
attention to the methodology for calculating those provisions.

34

Financial StatementsCorporate GovernanceStrategic ReportEUROCELL PLC ANNUAL REPORT 2015EUROCELL PLC ANNUAL REPORT 2015AUDIT AND RISK COMMITTEE CONTINUED
Statement from Frank Nelson, Chair of the Audit and Risk Committee

External auditors
The Audit Committee reviews, with the external auditors, the 
audit plan and the outcome and findings of the annual external 
audit. In reviewing the audit plan the Audit Committee:
•  noted and challenged the key areas of risk raised by PwC;
•  understood the basis of materiality and requested  

that all potential adjustments and errors be reported  
to the Committee.

In addition, the Committee approves the scope and fees for the 
external audit and is responsible for recommending the 
appointment, reappointment and removal of external auditors.

Independence 
As a Committee we are responsible for the development, 
implementation and monitoring of the Company’s policies on 
external audit which are designed to maintain the objectivity and 
independence of the external auditors. These policies regulate 
the appointment by the Group of former employees and Set out 
the approach to be taken when using the external auditors for 
non-audit work. 

Non-Audit services
In order to safeguard independence further, we monitor 
compliance with the policy for the provision of non-audit 
services. Details of the fees paid to PwC in 2015 can be found in 
note 5 to the financial statements. Non-audit fees incurred 
during 2015 amounted to nil. 

There are no contractual obligations restricting our choice of 
external auditors. 

Risk management process
The identification and management of key risks for the Group is 
achieved through a risk register which is formally reviewed and 
updated by management on a regular basis to ensure that it is 
focused on real, current and significant business risks and that 
mitigating actions are feasible. The executive team review the 
risk register quarterly and update the Audit and Risk Committee 
and board if there are any material changes. In 2015 the process 
has been reviewed and re-positioned to reflect the growing 
scale, maturity and complexity of the Company post IPO. The 
key advantages are:
•  heightened awareness of risk and greater accountability for 
management of risk at all levels within the organisation;
•  robust assessment and identification of mid-tier risks; and
improved integration of risk, mitigation and key business 
• 
continuity processes.

The Audit and Risk Committee reviewed the key risks which 
have been identified.

Internal audit 
The Audit and Risk Committee has considered the size of the 
operations of the Group’s operations in 2015 and whether there 
is a need for an internal audit function and recommended to  
the board that there is no such need at the present time.  
This recommendation was based on them receiving sufficient 
assurance on risk, control and governance from other  
assurance activities within the organisation directly from regular 
management information and self-monitoring, from other 
assurance functions such as security or health and safety or 
from its external auditors.

Inventory valuation

Key accounting estimates and judgements
The Committee reviewed the key estimates and judgements 
used in the production of the Company’s financial statements. 
These were:
• 
  The Company holds various provisions for slow moving and 
obsolete inventory, net realisable value and other valuation 
adjustments. The Committee reviewed management’s 
assessment of these provisions and are satisfied that the 
levels are fair, balanced and reasonable at the year end

•  Accounts receivable recoverability
  The Company applies a consistent methodology in providing 

for potential bad and doubtful debts. The Committee 
reviewed and is satisfied with the level of provision at the  
year end

•  Provisions for Dilapidations on leased properties
  Provision is made for potential remedial work on leased 

properties which may arise at the end of each lease. The 
committee satisfied itself that the approach to the estimate  
of these future uncertain costs is reasonable

DIRECTORS’ 
REMUNERATION REPORT

REMUNERATION COMMITTEE CHAIRMAN’S LETTER

Dear shareholder,

I am pleased to welcome you to the first Directors’ Remuneration 
Report which Eurocell has prepared since its Admission in 
March 2015.

During 2015 our senior management team, led by Patrick 
Bateman and Matthew Edwards, delivered strong underlying 
financial performance while also preparing the Company for its 
IPO. As set out more fully in the Chairman’s statement at the 
beginning of the Annual Report, key financial and operating 
performance highlights included: 

Financial highlights
•  Revenue £175.9m (2014: £173.1m) against a subdued  

RMI market

•  Gross margin improvement from 48.3% to 51.7% due to 

enhanced procurement, improved manufacturing 
performance and lower material prices
•  Recurring EBITDA of £29.7m (2014: £26.1m)
•  Reported PBT increased by 17.6%
•  Excluding IPO costs, PBT increased by 29%
•  Recurring EPS growth from 13.0p to 18.6p
•  Increase in cash generated from underlying operations from 

£21.1m to £29.6m

•  Net debt reduced from £35.5m to £25.9m
•  Continued investment in the manufacturing facilities and the 

branch network £6.3m (2014: £5.1m)

•  Interim dividend paid during the year of 2.7p per share
•  Final dividend of 5.2p per share recommended by the Board

Operational highlights
•  Continued expansion of the branch network with an increase 

of 13 branches in the year

•  Continued innovation in the new Modus, Skypod and Equinox 

product ranges

•  Branch sales of higher margin Eurocell manufactured 

products increased by 8%

•  Operational efficiencies up 5% and scrap levels down 13%
•  Bolt-on acquisition of injection moulding business completed 

in July 2015

•  Increased use of post consumer recycled material (13.8%)
•  Acquisition of Vista Panels Limited on 9 March 2016 for £7.1m

This strong performance has been reflected in the payments 
made to the executive directors under the annual bonus plan, 
amounting to 87% of salary. Further details of these bonus 
payouts (including information regarding performance against 
the relevant targets and the operation of the deferred share 
element of the plan) can be found on page 47 of this Report. 

Given that we are reporting on a financial year during which 
Eurocell undertook its IPO, this first Remuneration Report 
inevitably shows a position of transition in terms of the payments 
made to our two executive directors over this period. However, 
as prescribed by the relevant regulations and also to reflect 
corporate governance best practice, this Report also sets out 
our future Directors’ Remuneration Policy which, if approved at 
our 2016 AGM, will apply to all payments made to our Directors 
for three years from that date.

As announced in January 2016, Patrick Bateman will retire from 
the Board during 2016 and Mark Kelly will take up the positon of 
Chief Executive Officer after a period of handover. We have 
included the details of the Mark’s remuneration package in the 
implementation section of this report, together with remuneration 
details relating to Patrick’s leaving (which reflect the terms of his 
service contract and incentive plan rules).

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•  Long-term incentives – the Performance Share Plan was 

established at IPO which will be the vehicle through which 
share-based long-term incentives will be offered. As 
described in the prospectus, initial awards were made under 
the PSP in 2015 to the executive directors over shares worth 
100% of salary which will vest subject to three year EPS 
growth (two-thirds of the award) and cashflow (one-third) 
targets. Awards with similar performance conditions will be 
made in 2016

The Committee believes that the above approach takes due 
account of market and best practice and, importantly, also 
reflects and Supports Eurocell’s strategy and promotes the 
Company’s long-term success.

Format of the Report and matters to be 
approved at our AGM
The regulations governing the directors’ remuneration reports of 
listed companies require that we divide our report into two 
sections: the Policy Report sets out the Company’s forward-
looking Directors’ Remuneration Policy (which provides the 
appropriate level of detail of the points explained in the 
preceding section) and the separate Implementation Report 
gives details of the payments made to Directors in 2015, as well 
as other required disclosures.

As alluded to above, at our 2016 AGM we will be holding two 
votes on remuneration matters: 
•  a vote on the Directors’ Remuneration Policy as set out in 

Part A of this Remuneration Report; 

•  a vote on the remaining implementation sections of this 

Report as set out in Part B; 

In addition, we will also be seeking shareholder approval to 
establish two all-employee share plans, namely a Sharesave 
Plan and Share Incentive Plan. These plans, which are of 
standard design, will allow us to offer share participation to the 
workforce as a whole in a potentially tax-advantageous fashion. 

I hope that you will support our approach on remuneration 
matters as we complete the transition to being a listed company. 
Should you have any queries or comments, please feel free to 
contact me at martyn.coffey@eurocell.co.uk.

Yours sincerely,

Martyn Coffey
Chairman, Remuneration Committee 
16 March 2016

Summary of our Directors’ 
Remuneration Policy
In the IPO prospectus, a summary was provided of our approach 
to executive remuneration post Admission as had been agreed 
at that time, albeit that it was expressly stated that a formal, 
binding policy would be tabled for shareholder vote at the 2016 
AGM. The prospectus stated that the Company’s approach to 
executive remuneration:
•  aims to align executives’ interests with the long-term interests 

• 

of Shareholders
is intended to support a high performance culture with 
appropriate reward for superior performance, without 
creating incentives that will encourage excessive risk-taking 
or unsustainable Company performance

•  will operate under a remuneration framework which combines 
annual salary, benefits, pension, an annual bonus plan (a 
portion of which is deferred into shares) and share-based 
awards under a long-term incentive plan

Since Admission, with the assistance of newly appointed 
independent advisors and in preparation for the 2016 AGM, the 
Remuneration Committee conducted a review of Eurocell’s 
directors’ remuneration policy. When conducting this review, the 
Committee took into account all relevant factors, including the 
fact that all pre-IPO share interests crystallised on Admission, 
resulting in the executive directors (and other members of the 
senior management team) becoming owners of significant 
numbers of shares (for example, following their share disposals 
that occurred on Admission, Messrs Bateman and Edwards 
own approximately 4.8% and 2.9% respectively of the issued 
share capital).

The output of this review was that no fundamental changes 
should be made to the approach agreed at the time of IPO. 
Therefore, the primary features of the policy explained above will 
remain in place. More particularly, the main elements of the 
executive directors’ packages will be as follows:
•  Base salaries – salary levels (as well as overall remuneration 
opportunity) will be positioned to reflect experience and 
responsibility. At IPO, the salaries of Messrs Bateman and 
Edwards were set at £310,000 and £200,000 respectively, 
which was below the mid-market level, with the Committee 
reserving flexibility to move salaries to a median positioning 
(as against appropriate size and/or sector peers) if 
performance warrants. For 2016, these salaries were 
increased towards the median level to £358,000 for Patrick 
Bateman and £233,000 for Matthew Edwards reflecting the 
strong personal and company performance. Mark Kelly’s 
salary upon appointment will be £360,000

•  Pensions/benefits – a defined contribution/salary supplement 
of 15% will continue to be offered, together with a standard 
suite of other benefits

•  Annual bonus – the maximum annual bonus remains at 100% 
of salary. 50% of any bonus earned is normally deferred into 
shares for three years. A blend of tailored targets (typically 
weighted in favour of financial metrics) will determine payouts. 
For 2015, as set out in the prospectus and reflecting 
Eurocell’s underlying strategy, 70% of the bonus was based 
on adjusted PBT, with the remaining 30% based on cashflow 
(both subject to a Health & Safety underpin). As explained on 
page 47, reflecting a strong year of underlying financial 
performance, bonuses of 87% of salary were payable to 
Messrs Bateman and Edwards. The operation of the annual 
bonus plan for 2016 is explained on page 47

38

Introduction
This report contains the material required to be set out as the Directors’ Remuneration Report for the purposes of Part 4 of The 
Large and Medium-sized Companies and Groups (Accounts and Reports) (Amendment) Regulations 2013, which amended Parts 3 
and 4 of Schedule 8 to The Large and Medium-sized Companies and Groups (Accounts and Reports) Regulations 2008 (“the DRR 
regulations”). 

Part A represents the Directors’ Remuneration Policy. This policy will take effect, subject to the approval of the Shareholders, 
immediately after the 2016 AGM.

Part B constitutes the implementation sections of the Remuneration Report (“Implementation Report”). The auditors have reported 
on certain parts of the Implementation Report and stated whether, in their opinion, those parts have been properly prepared in 
accordance with the Companies Act 2006. Those parts of the Implementation Report which have been subject to audit are 
clearly indicated.

Part A: Directors’ Remuneration Policy 
The Directors’ Remuneration Policy as set out in this section of the Remuneration Report will take effect for all payments made to 
Directors from the date of the AGM, which is to be held on 19 May 2016. The policy has been developed mindful of the new 
Corporate Governance Code and is felt to be appropriate to support the long-term success of the Company while ensuring that it 
does not promote inappropriate risk-taking.

Executive Directors

Element and purpose

Policy and operation

Maximum

Performance measures 

Base salary
This is the core element of pay 
and reflects the individual’s role 
and position within the Group 
with some adjustment to reflect 
their capability and contribution.

Benefits
To provide benefits valued by 
recipients.

Base salaries will be reviewed 
each year by the Committee. 

The Committee does not strictly 
follow data but uses the median 
position (as against appropriate 
size and/or sector peers) as a 
reference point in considering,  
in its judgment, the appropriate 
level of salary having regard to 
other relevant factors including 
corporate and individual 
performance and any changes  
in an individual’s role  
and responsibilities.

Base salary is paid monthly 
in cash.

The Executive Directors  
currently receive a car allowance, 
private family medical cover, 
permanent health insurance  
and life assurance.

The Committee reserves 
discretion to introduce new 
benefits where it concludes  
that it is appropriate to do so,  
having regard to the particular 
circumstances and to  
market practice. 

Where appropriate, the 
Company will meet certain  
costs relating to Executive 
Director relocations.

N/A

N/A

It is anticipated that salary 
increases will generally be in line 
with those awarded to salaried 
employees. However, in certain 
circumstances (including, but not 
limited to, changes in role and 
responsibilities, market levels, 
individual and Company 
performance and to reflect the 
fact that salary levels were 
positioned below market levels at 
IPO), the Committee may make 
larger salary increases to ensure 
they are market competitive. The 
rationale for any such increase 
will be disclosed in the relevant 
Annual Report on Remuneration. 

It is not possible to prescribe the 
likely change in the cost of 
insured benefits or the cost of 
some of the other reported 
benefits year-to-year, but the 
provision of benefits will operate 
within an annual limit of £100,000 
(plus a further 100% of base 
salary in the case of relocations). 

The Committee will monitor the 
costs of benefits in practice and 
will ensure that the overall costs 
do not increase by more than the 
Committee considers appropriate 
in all the circumstances.

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Element and purpose

Policy and operation

Maximum

Performance measures 

Pension
To provide retirement benefits.

The maximum employer’s 
contribution is limited to up to 
15% of base salary.

N/A

Executive Directors can 
receive pension contributions 
to personal pension 
arrangements or, if a Director 
is impacted by annual or 
lifetime limits on contribution 
levels to qualifying pension 
plans, the balance can be paid 
as a cash supplement. 

The performance measures 
applied may be financial or 
non-financial and corporate, 
divisional or individual  
and in such proportions  
as the Committee  
considers appropriate.

Attaining the threshold level of 
performance for any measure 
will not produce a pay-out of 
more than 20% of the 
maximum portion of overall 
Annual Bonus attributable to 
that measure, with a sliding 
scale to full pay-out for 
maximum performance. 

However, the Annual Bonus 
Plan remains a discretionary 
arrangement and the 
Committee retains a standard 
power to apply its judgment  
to adjust the outcome of the 
Annual Bonus Plan for any 
performance measure  
(from zero to any cap) should  
it consider that to  
be appropriate.

Annual Bonus Plan 
To motivate executives and 
incentivise delivery of 
performance over a one-year 
operating cycle, focusing on the 
short- to medium-term elements 
of our strategic aims.

Annual Bonus Plan levels  
and the appropriateness of 
measures are reviewed annually 
at the commencement of  
each financial year to ensure 
they continue to support  
our strategy.

The maximum level of Annual 
Bonus Plan outcomes is 100% 
of base salary per annum for 
the duration of this policy.

Once set, performance 
measures and targets will 
generally remain unchanged 
for the year, except to reflect 
events such as corporate 
acquisitions or other significant 
events where the Committee 
considers it to be necessary  
in its opinion to make 
appropriate adjustments.

Annual Bonus Plan outcomes 
can be paid in a mix of cash and 
deferred shares granted under 
the Company’s Deferred Share 
Plan (“DSP”) following the 
determination of achievement 
against performance measures 
and targets.

Awards under the DSP are 
deferred for such period as the 
Committee selects at grant, 
which will not normally be less 
than (but may be longer than) 
three years and are subject to 
continued employment.

Where an element of bonus is 
payable as deferred shares 
under the DSP, individuals may 
be able to receive a dividend 
equivalent in cash or shares 
equal to the value of dividends 
which would have been paid 
during the vesting period.

Clawback and malus 
provisions apply to the Annual 
Bonus Plan and DSP, as 
explained in more detail in the 
notes to the policy table.

Element and purpose

Policy and operation

Maximum

Performance measures 

The PSP allows for awards 
over shares with a maximum 
value of 150% of base salary 
per financial year.

The Committee expressly 
reserves discretion to make 
such awards as it considers 
appropriate within these limits.

The Committee may set such 
performance conditions on 
PSP awards as it considers 
appropriate (whether financial 
or non-financial and whether 
corporate, divisional  
or individual).

Performance periods may  
be over such periods as the 
Committee selects at grant, 
which will not normally be less 
than (but may be longer than) 
three years.

No more than 25% of awards 
vest for attaining the threshold 
level of performance conditions.

100% of base salary for all 
Executive Directors.

N/A

The Committee reserves the 
power to amend (but not 
reduce) these levels in  
future years.

The maximum participation 
levels for all-employee share 
plans would be the limits for 
such plans set by HMRC from 
time to time.

Consistent with normal 
practice, such awards  
would not be subject to 
performance conditions.

Long-Term Incentives
To motivate and incentivise 
delivery of sustained 
performance over the  
long-term, and to promote 
alignment with Shareholders’ 
interests, the Company  
operates the Performance  
Share Plan (“PSP”). 

Share Ownership Guidelines
To further align the interests of 
Executive Directors with those  
of Shareholders.

All-employee share plans
To encourage share ownership 
by employees, thereby allowing 
them to share in the long-term 
success of the Group and align 
their interests with those of  
the Shareholders.

Awards under the PSP take 
the form of nil-cost options 
which vest to the extent 
performance conditions  
are satisfied over a period  
of at least three years. 

Under the PSP plan rules, 
vested awards may also  
be settled in cash.

The PSP rules allow that the 
number of shares subject to 
vested PSP awards may be 
increased to reflect the value  
of dividends that would have 
been paid in respect of any 
ex-dividend dates falling 
between the grant of  
awards and the expiry of  
any vesting period. 

Malus and clawback provisions 
apply to PSP awards and are 
explained in more detail in the 
notes to the policy table.

Executive Directors are 
expected to build up a 
prescribed level of 
shareholding within five  
years of commencement of 
employment (or such longer 
period as the Committee  
may determine).

The Company may in the future 
operate a Sharesave scheme 
and/or Share Incentive Plan.

These are all-employee share 
plans established under HMRC 
tax-advantaged regimes and 
follow the usual form for  
such plans.

Executive Directors would  
be able to participate in 
all-employee share plans  
on the same terms as other  
Group employees.

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Chairman and Non-Executive Directors

Element and purpose

Policy and operation

Maximum

Performance measures 

Chairman/Non-Executive 
Director fees
To enable the Company to 
recruit and retain Chairmen  
and Non-Executive Directors  
of the highest calibre, at the 
appropriate cost.

The fees paid to the Chairman 
and Non-executive Directors 
aim to be competitive with 
other fully listed companies of 
equivalent size and complexity.

The fees payable to the  
Non-Executive Directors are 
determined by the Board,  
with the Chairman’s fees 
determined by the 
Remuneration Committee. 

The Chairman and Non-
executive Directors will not 
participate in any new cash or 
share incentive arrangements 
from Admission.

The Company reserves the 
right to provide benefits 
(including travel and office 
support) to the Chairman and 
Non-executive Directors.

Fees are paid monthly in cash.

N/A

The aggregate fees (and any 
benefits) of the Chairman and 
Non-executive Directors will not 
exceed the limit from time to time 
prescribed within the Company’s 
Articles of Association for such 
fees (currently £325,000 per 
annum in aggregate).

Any increases actually made will 
be appropriately disclosed.

If the Chairman and/or Non-
executive Director devote special 
attention to the business of the 
Company, or otherwise performs 
services which in the opinion of 
the Directors are outside the 
scope of the ordinary duties of a 
director, they may be paid such 
additional remuneration as the 
Directors or any committee 
authorised by the Directors  
may determine.

Notes to the policy table
Performance Targets
Details of the performance targets applying to annual bonus awards and PSP grants, which are set to reflect the Company’s 
strategic goals and to align with shareholder’s interests, can be found in the relevant sections of the Implementation Report.

Malus and clawback
Malus (being the forfeiture of unvested awards) and clawback (being the ability of the Company to claim repayment of paid amounts) 
provisions apply to the Annual Bonus Plan, DSP and PSP in certain circumstances (e.g. material misstatement of accounts, 
miscalculation of vesting/payouts and conduct that would or could justify summary dismissal) and within certain time periods.

Stating maximum amounts for the Remuneration Policy
The DRR regulations and related investor guidance encourages companies to disclose a cap within which each element of the 
Directors’ Remuneration Policy will operate. Where maximum amounts for elements of remuneration have been set within the 
Directors’ Remuneration Policy, these will operate simply as caps and are not indicative of any aspiration.

Travel and hospitality
While the Committee does not consider it to form part of benefits in the normal usage of that term, it has been advised that 
corporate hospitality (whether paid for by the Company or another) and business travel for Directors (and exceptionally their families) 
may technically come within the applicable rules and So the Committee expressly reserves the right for the Committee to authorise 
such activities within its agreed policies.

Differences between the policy on remuneration for Directors from the policy on remuneration 
of other employees 
While the appropriate benchmarks vary by role, the Company seeks to apply the philosophy behind this policy across the Company 
as a whole. Where Eurocell’s pay policy for Directors differs from its pay policies for groups of employees, this reflects the 
appropriate market rate position and/or typical practice for the relevant roles. The Company takes into account pay levels, bonus 
opportunity and share awards applied across the Group as a whole when setting the executive directors’ Remuneration Policy.

Committee discretions
The Committee will operate the Annual Bonus Plan, DSP and PSP according to their respective rules and the above policy table. 
The Committee retains discretion, consistent with market practice, in a number of respects, in relation to the operation and 
administration of these plans. 

42

These discretions include, but are not limited to, the following: 
•  The selection of participants;
•  The timing of grant of an award/bonus opportunity;
•  The timing of vesting an award/bonus opportunity;
•  The size of an award/bonus opportunity subject to the maximum limits set out in the policy table;
•  The determination of the extent to which performance targets are satisfied and the resultant vesting/bonus pay-outs;
•  Discretion required when dealing with a change of control or restructuring of the group;
•  Determination of the treatment of leavers based on the rules of the plan and the appropriate treatment chosen;
•  Adjustments required in certain circumstances (e.g. rights issues, corporate restructuring events and Special dividends); and
•  The annual review of performance measures, weightings and targets from year to year. 
•  Application of malus and/or clawback provisions.

In addition, while performance measures and targets used in the Annual Bonus Plan and PSP will generally remain unaltered, if 
events occur which, in the Committee’s opinion, would make a different or amended target a fairer measure of performance, such 
amended or different target can be set provided that it is not materially more or less difficult to satisfy (having regard to the event in 
question). 

Any use of these discretions would, where relevant, be explained in the Directors’ remuneration report and may, where appropriate 
and practicable, be the subject of consultation with the Company’s major Shareholders. In addition, for the avoidance of doubt, in 
approving this policy report, authority is given to the Company to honour any commitments entered into with current or former 
Directors under previous policies. 

The Committee may make minor amendments to the policy set out above (for regulatory, exchange control, tax or administrative 
purposes or to take account of a change in legislation) without obtaining shareholder approval for that amendment.

Recruitment Remuneration Policy
The Company’s recruitment remuneration policy aims to give the Committee sufficient flexibility to secure the appointment and 
promotion of high-calibre executives to strengthen the management team and secure the skill sets to deliver our strategic aims. 

In terms of the principles for setting a package for a new 
Executive Director, the starting point for the Committee will be  
to apply the general policy for Executive Directors as set out 
above and structure a package in accordance with that policy. 
Any caps contained within the policy for fixed pay do not apply 
to new recruits, although the Committee would not envisage 
exceeding these caps in practice.

The Annual Bonus Plan, DSP and PSP will operate (including the 
maximum award levels) as detailed in the general policy in 
relation to any newly appointed Executive Director. For an 
internal appointment, any variable pay element awarded in 
respect of the prior role may either continue on its original terms 
or be adjusted to reflect the new appointment as appropriate.

For external and internal appointments, the Committee may 
agree that the Company will meet certain relocation expenses as 
it considers appropriate. 

For external candidates, it may be necessary to make 
additional awards in connection with the recruitment to  
buy-out awards forfeited by the individual on leaving a  
previous employer. 

For the avoidance of doubt, buy-out awards are not subject to 
a formal cap. Any recruitment-related awards which are not 
buy-outs will be subject to the limits for Annual Bonus Plan and 
PSP as stated in the general policy. Details of any recruitment-
related awards will be appropriately disclosed.

For any buy-outs the Company will not pay more than is, in the view 
of the Committee, necessary and will in all cases seek, in the first 
instance, to deliver any such awards under the terms of the existing 
Annual Bonus Plan, DSP or PSP. It may, however, be necessary in 
some cases to make buy-out awards on terms that are more 
bespoke than the existing Annual Bonus Plan, DSP or PSP. 

All buy-outs, whether under the Annual Bonus Plan, DSP, PSP 
or otherwise, will take due account of the service obligations 
and performance requirements for any remuneration 
relinquished by the individual when leaving a previous 
employer. The Committee will seek (where it is practicable to 
do so) to make buy-outs subject to what are, in its opinion, 
comparable requirements in respect of service and 
performance. However, the Committee may choose to relax 
this requirement in certain cases (such as where the service 
and/or performance requirements are materially completed, or 
where such factors are, in the view of the Committee, reflected 
in some other way, such as a significant discount to the face 
value of the awards forfeited) and where the Committee 
considers it to be in the interests of Shareholders.

A new Chairman/Non-Executive Director would be recruited on the terms explained above in respect of the main policy for 
such Directors.

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Service contracts
Executive Directors
The Committee’s policy is that each Executive Director’s service agreement should be of indefinite duration, subject to termination 
upon no more than 12 months’ notice by either party. The service agreements of all Executive Directors comply with that policy. 
Contracts contain provisions allowing the Company to make payments in lieu of notice (albeit not including bonus or benefits) but do 
not contain change of control provisions. 

The Committee reserves flexibility to alter these principles if necessary to secure the recruitment of an appropriate candidate and if 
appropriate introduce a longer initial notice period (of up to two years) reducing over time.

The date of each Executive Director’s contract is:

Patrick Bateman 
Matthew Edwards 

Contract date
4th March 2015
4th March 2015 

Chairman/Non-executive Directors
The Chairman and each Non-executive Director is engaged for an initial period of three years. These appointments can be renewed 
following the initial three year term. These engagements can be terminated by either party on twelve months’ notice.

Neither the Chairman nor any Non-executive Directors can participate in the Company’s incentive plans from Admission, are not 
entitled to any pension benefits and are not entitled to any payment in compensation for early termination of their appointment 
beyond the twelve months’ notice referred to above.

On death, Annual Bonus Plan, DSP and PSP awards typically vest in full (with pro-rating also potentially applying).

The Company has the power to enter into settlement agreements with Directors and to pay compensation to settle potential legal 
claims. In addition, and consistent with market practice, in the event of the termination of an Executive Director, the Company may 
make a contribution towards that individual’s legal fees and fees for outplacement services as part of a negotiated settlement. Any 
such fees will be disclosed as part of the detail of termination arrangements. For the avoidance of doubt, the policy does not include 
an explicit cap on the cost of termination payments.

External appointments
The Company’s policy is to permit an Executive Director to serve as a non-executive director elsewhere when this does not conflict 
with the individual’s duties to the Company, and where an Executive Director takes such a role they will be entitled to retain any fees 
which they earn from that appointment (unless the Committee determines otherwise).

Statement of consideration of employment conditions elsewhere in the Group
Pay and employment conditions generally in the Group are taken into account when setting Executive Directors’ remuneration. The 
Committee receives regular updates on overall pay and conditions in the Group, including (but not limited to) changes in base pay 
and any staff bonus pools in operation. Reflecting standard practice, the Company did not consult with employees in drawing up this 
policy or the Remuneration Report.

Statement of consideration of shareholder views
The 2016 AGM is the first occasion on which the Company will seek the support of its Shareholders for matters relating to the 
remuneration of Executive Directors. The Committee will ensure that it considers all of the feedback which it receives from its 
Shareholders during this process.

For the Chairman and each Non-executive Director the effective date of their latest letter of appointment is:

Illustrations of application of remuneration policy

Name

Robert Lawson
Patrick Kalverboer
Frank Nelson 
Martyn Coffey

Date of appointment

4th February 2015
4th February 2015
4th February 2015
4th February 2015

Term

3 years
3 years
3 years
3 years

The director service agreements and letters of appointment are available for shareholders to view from the Company Secretary on request. 

Termination/change of control policy summary
It is appropriate for the Committee to consider treatments on a termination having regard to all of the relevant facts and 
circumstances available at that time. This policy applies both to any negotiations linked to notice periods on a termination and any 
treatments that the Committee may choose to apply under the discretions available to it under the terms of the Annual Bonus Plan, 
DSP and PSP. The potential treatments on termination under these plans are summarised in the table below: 

Incentives

Annual Bonus Plan

Deferred Share Plan

Performance Share 
Plan

If a leaver is deemed to be a ‘good leaver’; 
for example, leaving through injury, 
ill-health, disability, retirement, redundancy, 
sale of business or otherwise at the 
discretion of the Committee

Committee has discretion to determine 
Annual Bonus which may be limited to 
the period actually worked

Awards normally vest either on cessation 
or the normal vesting date. The 
Committee can pro rate awards if 
considered appropriate 

Will receive a pro-rated award subject to 
the application of the performance 
conditions at the end of the normal 
performance period

Committee retains standard discretions 
to either vary/disapply time pro-rating or 
to accelerate vesting to the earlier date of 
cessation (determining the performance 
conditions at that time)

If a leaver is not a ‘good leaver’ Change in control

Annual bonus generally paid

Committee has discretion to 
determine Annual Bonus

All awards will normally lapse  Awards vest on a pro rata 

basis, unless the Committee 
determines not to pro rate

All awards will normally lapse  Will receive a pro-rated award 

subject to the application of 
the performance conditions 
at the date of the event, 
unless the Committee 
determines not to pro-rate

1400

1200

1000

800

600

£1331k

41%

27%

£746k

18%

24%

£431k

400

100%

58%

32%

200

0

Minimum

On-target

Maximum

1400

1200

1000

800

600

400

200

0

Long-term incentive
Annual bonus
Fixed

£750k

31%

31%

38%

£458k

13%

25%

62%

£284k

100%

Minimum

On-target

Maximum

Chief Executive Officer - Mark Kelly

Chief Financial Officer - Matthew Edwards

44

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Financial StatementsCorporate GovernanceStrategic ReportEUROCELL PLC ANNUAL REPORT 2015EUROCELL PLC ANNUAL REPORT 2015 
DIRECTORS’ REMUNERATION REPORT CONTINUED

The charts above aim to show how the remuneration policy set out above for Executive Directors is applied using the assumptions in 
the table below. It should be noted that although Mark Kelly will only be a Director for part of the year the remuneration for a full year 
is shown:

•  Consists of base salary, benefits and pension
•  Base salary is the annualised salary to be paid in 2016
•  Benefits measured as benefits paid for the role in the year ending 31 December 2015 as set out in the 

single figure table (Patrick Bateman’s benefits figure has been used for Mark Kelly)

•  Pension measured as the defined contribution or cash allowance in lieu of Company contributions of 15% 

of salary

£’000

Mark Kelly
Matthew Edwards

Base Salary

£360,000
£233,000

Benefits

£17,155
£15,791

Pension

£54,000
£34,950

Total Fixed

£431,155
£283,741

Based on what the director would receive if performance was on-target (excl. share price appreciation and 
dividends):
•  Annual Bonus: consists of the on-target bonus of 50% of maximum opportunity.
•  LTI: consists of the threshold level of vesting (25% vesting) under the PSP 

Based on the maximum remuneration receivable (excl. share price appreciation and dividends):
•  Annual Bonus: consists of maximum bonus of 100% of base salary
•  LTI: consists of the face value of awards (at 150% of salary which reflects Mark Kelly’s 2016 PSP award 
but is not indicative of any future award level, and 100% of salary for Matthew Edwards) under the PSP

Minimum

Target

Maximum

Part B: Implementation report 
The Committee (unaudited information)
In anticipation of Admission, the Company established the Remuneration Committee. The members of the Remuneration Committee 
are:
•  Martyn Coffey (Chairman);
•  Robert Lawson; and
•  Frank Nelson.

The Committee’s principal responsibilities are:
•  recommending to the Board the remuneration strategy and framework for the Chairman, Executive Directors  

and senior managers;

•  determining, within that framework, the individual remuneration arrangements for the Executive Directors and  

senior managers and;

•  overseeing any major changes in employee benefit structures throughout the Group.

The Chief Executive Officer is invited to attend meetings of the Committee, except when his own remuneration is being discussed, 
and the Chief Financial Officer and other executive and Non-executive Directors attend meetings as required. Robert Lawson takes 
no part in any discussions relating to his own remuneration. The Committee met four times during the year, with all members of the 
Committee present at these meetings.

The Committee has formal terms of reference which can be viewed on the Company’s website (www.eurocell.co.uk).

FIT Remuneration Consultants LLP, signatories to the Remuneration Consultants Group’s Code of Conduct, were appointed by the 
Committee during the year following a competitive tender process. FIT provides advice to the Committee on all matters relating to 
remuneration, including best practice. FIT provided no other services to the Group and, accordingly, the Committee was satisfied 
that the advice provided by FIT was objective and independent. FIT’s fees in respect of 2015 were £14,707 (ex VAT). FIT’s fees were 
charged on the basis of the firm’s standard terms of business for advice provided.

Audited information
Single total figure table (audited)
The remuneration for the Chairman, Executive and Non-executive Directors of the Company who performed qualifying services 
during the year is detailed below. The Chairman and Non-executive Directors received no remuneration other than their annual fee.

As the Group listed in March 2015, part of the 2015 and all of the 2014 remuneration related to when Eurocell was a privately 
owned company. 

For the year ended 31 December 2015

Director

Patrick Bateman
Matthew Edwards
Robert Lawson(1)
Patrick Kalverboer
Frank Nelson(1)
Martyn Coffey(1)

Salary/fees

£299,218
£193,494
£120,000
£40,000
£48,000
£45,000

Taxable 
benefits(2)

Bonus

Long-term 
incentives

£17,155 £269,700
£15,791 £174,000
–
–
–
–

–
–
–
–

–
–
–
–
–
–

Pension

£51,025
£29,024
–
–
–
–

Total 
remuneration

£637,098
£412,309
£120,000
£40,000
£48,000
£45,000

Notes:
1  Appointed with effect from 4th February 2015.
2  Taxable benefits comprise car allowance, private family medical cover, permanent health insurance and life assurance.

For the year ended 31 December 2014

Director

Patrick Bateman
Matthew Edwards
Patrick Kalverboer
Simon Gilbert(1)

Notes:
1  Resigned with effect from 4th February 2015.

Salary/fees

£192,830
£142,522
–
–

Taxable 
benefits

Bonus

Long-term 
incentives

Pension

Total 
remuneration

£17,415 £233,312
£13,500 £144,690
–
–

–
–

–
–
–
–

£43,387 £486,944
£19,866 £320,578
–
–

–
–

The aggregate emoluments (being salary/fees, bonuses, benefits and pension allowances) of all directors for 2015 was £1,302,407 
(2014: £807,522).

Further information on the 2015 annual bonus (audited)
In 2015 the annual bonus metrics were a blend of adjusted profit before tax (as to 70% of the bonus opportunity) and cashflow (30% 
of the bonus opportunity). In addition, a Health & Safety adjustment underpin applied which, if not achieved, could reduce the bonus 
payout. Performance against the adjusted profit before tax element of the bonus resulted in a bonus of 82% of that element (i.e. 
approx. 57% of salary), with the maximum adjusted profit before tax target being £25,703,000. Performance against the cashflow 
element of the bonus (maximum target £31,036,000) resulted in a bonus of 99% of that element (i.e. approaching 30% of salary), 
giving a total bonus payout of 87% of salary. The Health & Safety underpin was also considered satisfied. Given that these targets 
were set prior to the establishment of the remuneration policy for which shareholder approval is to be sought at the forthcoming 
AGM, the Committee believes that issues of commercial sensitivity make it inappropriate to give further details of these targets. 
Going forward, the Committee is committed to providing strong levels of bonus target disclosure in future reports.

It was originally planned that 50% of the bonus paid to Matthew Edwards would be deferred into shares under the DSP, but 
subsequently it has been agreed that this will be paid in cash. Given that Patrick Bateman had announced his retirement by the 
bonus payment date, it was agreed that he should be paid his full bonus in cash.

Statement of Directors’ shareholding and share interests (audited)
The table below details for each Director, the total number of Directors’ interests in shares at 31 December 2015:

Patrick Bateman
Matthew Edwards
Patrick Kalverboer (1)
Robert Lawson
Frank Nelson
Martyn Coffey 

No of Shares

 4,760,070 
 2,855,838 
 20,129,094 
 42,857 
 28,571 
 5,714 

Notes:
1  The interests of the H2 Fund are noted as interests of Patrick Kalverboer of which he is an indirect limited partner.

The shareholdings set out above include those held by Directors and their respective connected persons.

Under share ownership guidelines implemented by the Remuneration Committee, Executive Directors are required to build and then 
maintain a shareholding equivalent to at least 100% of base salary. At the 2015 year end, the Executive Directors complied with 
this requirement.

46

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Financial StatementsCorporate GovernanceStrategic ReportEUROCELL PLC ANNUAL REPORT 2015EUROCELL PLC ANNUAL REPORT 2015DIRECTORS’ REMUNERATION REPORT CONTINUED

Performance Share Plan
The first grant of awards under the PSP were made on 9 March 2015 to the Executive Directors. These awards are subject to 
performance targets over a three year performance period , so performance against targets for these awards will be measured 
following the year ended 31 December 2017.

Patrick Bateman
Matthew Edwards

Date of grant

Share price 

9 March 2015
9 March 2015

175p
175p

As at 31  

December
2014

As at 31 
December

Granted

2015 Exercise period

–
–

177,142
114,285

177,142 March 2018 to March 2019
114,285 March 2018 to March 2019

The initial offer price was used to determine the number of shares over which the awards were made, so that the total face value of 
the shares awarded to Patrick Bateman was £309,998.50 and to Matthew Edwards was £199,998.75. All of the awards are 
unvested. During the year ended 31 December 2015, the highest mid-market price of the Company’s shares was 213p and the 
lowest mid-market price was 178.5p. At 31 December 2015 the share price was 192.5p. The aggregate gains by all directors during 
2015 was £nil (2014: nil).

The performance conditions applying to the March 2015 PSP awards relate to (1) adjusted Earnings per Share growth targets for 
two-thirds of the Award, and (2) Group cashflow targets for one-third of the Award. The details of these targets are shown in the 
tables below:

Adjusted EPS Growth target to 31 December 2017

Portion of award vesting

Above RPI + 21% p.a.
Between RPI + 13% and RPI + 21% p.a.
RPI + 13% p.a.
Below RPI + 13% p.a.

100%
Pro-rata on straight-line basis between 25% and 100%
25%
0%

Cashflow to 31 December 2017

Portion of award vesting

Above £102,367,000
Between £83.755,000 and £102.367,000
£83,755,000
Below £83,755,000

100%
Pro-rata on straight-line basis between 25% and 100%
25%
0%

Payments to past directors (audited)
No payments were made to past directors during the year.

Payments for loss of office (audited)
No payments were made to any director in respect of loss of office during the year. Details of the terms of Patrick Bateman’s 
retirement can be found on page 50.

Performance graph and CEO remuneration table (unaudited)
The following graph shows the total shareholder return (“TSR”) performance of an investment of £100 in Eurocell plc’s shares from its 
listing in March 2015 to the end of the period, compared with a £100 investment in the FTSE Smallcap Index over the same period. 
The FTSE Smallcap Index was chosen as a comparator because it represents a broad equity market index of which the Company is 
a constituent. The TSR was calculated by reference to the movements in share price.

113

111

109

107

105

103

101

99

97

95
3 March 2015

48

The table below details certain elements of the CEO’s remuneration over the same period as presented in the TSR graph:

2015

Single figure of total 
remuneration

Annual bonus pay-out against 
maximum %

Long term incentive vesting 
rates against maximum 
opportunity %

£637,098

87%

N/A

As the Company listed in March 2015, part of the 2015 remuneration relates to when Eurocell was a privately owned company.

Percentage change in remuneration of director undertaking the role of CEO (unaudited)
The below table presents the year on year percentage change in remuneration received by the Chief Executive Officer, compared 
with the change in remuneration received by all UK employees:

Salary and fees
Short-term incentives
All taxable benefits

Percentage increase in 
remuneration between  
2014 and 2015

CEO

All staff

55.2%
15.6%
-1.5%%

1%
-31.9%
3.6%

The above table should be considered in light of that fact that it is common for the remuneration of Executive Directors to be 
re-calibrated at/soon after IPO to take account of the additional responsibilities borne by directors of listed PLCs.

Relative important of spend on pay (unaudited)
The table below details the change in total employee pay between 2014 and 2015 as detailed in note 8 of the financial statements, 
compared with distributions to Shareholders by way of dividend, share buybacks on any other significant distributions or payments. 
These figures have been calculated in line with those in the audited financial statements. 

Total gross employee pay
Dividends/share buybacks

% change

1.8%
100%

2015
£m

34.7
2.7

2014
£m

34.1
0

Statement of voting at general meeting
As the Company only listed in March 2015, there has not yet been an Annual General Meeting (“AGM") where a resolution to pass 
each of the Directors’ Remuneration Policy and Directors’ Remuneration Report has been put forward for voting. In next year’s 
annual report this section will have the voting breakdown of those two resolutions from this year’s AGM. 

Implementation of policy for 2016 (unaudited information)
Base salary
•  Base salaries from Admission were as follows: £310,000 for Patrick Bateman, and £200,000 for Matthew Edwards
•  With effect from 1 January 2016, these were increased to £358,000 and £233,000 respectively

Pension
•  Contributions rates for Executive Directors will be 15% of salary in 2016

Benefits
•  Details of the benefits received by Executive Directors are set out in note 2 to the single figure table on page 47
•  There is no intention to introduce additional benefits in 2016

Annual bonus
•  The annual bonus opportunity for 2016 will be structured in a similar manner to 2015. The maximum bonus will be 100% of salary 
and will be payable based on performance against a blend of adjusted profit before tax (as to 70% of the bonus opportunity) and 
cash flow (30% of the bonus opportunity). In addition, a Health & Safety adjustment underpin will apply which, if not achieved, 
could reduce the bonus payout. 50% of any bonus earned will typically be deferred into shares for three years. Given the 
competitive nature of the Company’s sector, the specific performance targets are considered to be commercially sensitive and 
accordingly are not disclosed at this time, although strong levels of disclosure will be made in next year’s report in relation to the 
2016 bonus outturn 

Eurocell

FTSE Small Cap

31 December 2015

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DIRECTORS’ REPORT

Long-term incentives
•  Awards will be made under the PSP in 2016 to the Executive 
Directors structured in a similar manner to the awards made 
in 2015, in that awards will be made which will vest subject to 
three year EPS (two-thirds of the award) and cashflow 
(one-third) targets. Full details of these targets will be 
disclosed in next year’s report, with these targets no less 
challenging in relative terms than the targets applied to the 
2015 PSP awards

Chairman and Non-executive directors’ fees
•  The fees of the Chairman and Non-executive directors will 

remain unchanged from the 2015 levels

Remuneration package of Mark Kelly
The following table outlines the recruitment package of Mark 
Kelly who is expected to be appointed to the Board on 29th 
March and the role of CEO on 1st July 2016 following Patrick 
Bateman’s expected retirement at the end of June 2016.

Base salary
•  Base salary of £360,000

Pension and benefits
•  Contributions rates of 15% of salary and benefits similar to 
those outlined in note 2 to the single figure table on page 47

Annual bonus
•  An annual bonus opportunity for 2016 of 100% of salary on a 
pro-rata basis, part of which may be deferred under the DSP

Long-term incentives
•  Award will be made under the PSP in 2016 over shares worth 
150% of salary, although this is not an indication of future 
award levels

Recruitment bonus
The following awards are to be made in connection with his 
recruitment to provide potential compensation for awards 
granted by his former employer (“prior awards”) that may be 
forfeited by Mr Kelly on leaving his previous employer (which 
would be compliant with the policy for which shareholder 
approval is to be sought at the forthcoming AGM):
•  £200,000 cash award payable on appointment, subject to 
repayment if not remaining employed for 12 months (with 
standard “good leaver” provisions”)

•  An award over £200,000 worth of shares, (measured as at 
the date of grant of the award), which would vest upon the 
expiry of a 12 month deferral period subject to continued 
employment (again with standard “good leaver” provisions)

However, to avoid any duplication of payments and to again 
reflect the Company’s ongoing policy, if and to the extent these 
prior awards are not forfeited, any value Mr Kelly receives in 
relation to these prior awards will reduce the value of the above 
buy out awards.

Retirement of Patrick Bateman
The following approach will be adopted in relation to Patrick 
Bateman’s retirement:
•  Patrick will continue to receive salary, pension and benefits 

up to his departure date of 30th June 2016, at which point all 
such payments will cease

•  He will also be entitled to receive a cash bonus for 2016, 

payable following the half year based on performance against 
the adjusted profit before tax and cashflow targets

•  The 2015 PSP award held by Patrick will vest on a pro rata 
basis (as to two-thirds of the Award) on the normal vesting 
date (i.e.in 2018) based on performance against the EPS and 
cashflow targets

•  The above terms will be contained in a Settlement Agreement 

and Patrick will be entitled to receive payment of his 
reasonable legal fees for the advice he receives in connection 
with the Settlement Agreement

Matthew Edwards
•  After the year end it was announced that Matthew Edwards 
would be leaving the business by the end of June 2016. 
Arrangements in respect of his departure will be covered 
within the 2016 Remuneration Report.

This report was reviewed and approved by the Board on  
16 March 2016 and signed on its behalf by order of the Board.

Martyn Coffey
Independent Non-Executive Director
16 March 2016

We present the Directors’ Report together with our audited 
Financial Statements for the financial year ended 31 December 
2015. The Corporate Governance Report set out on pages 31 to 
54 forms part of this Directors’ Report. We are UK domiciled and 
the majority of our activity is within the UK.

The Directors’ Report and Strategic Report comprise the 
‘management report’ for the purposes of the Financial Conduct 
Authority’s Disclosure and Transparency Rules (DTR 4.1.8.R).

Please refer to page 95 for a full list of the Directors.

Results
Our Financial Statements for the year are set out on pages 12 to 
95, which should be read in conjunction with the Chief Financial 
Officer’s Report.

Distributable reserves
The Board has become aware of a technical issue in respect of 
the interim dividend paid in October 2015. The Companies Act 
2006 provides that a public company may pay a dividend out of 
its distributable profits as shown in the last accounts circulated 
to members or, if interim accounts are used, those that have 
been filed at Companies House. The requirement for the relevant 
accounts to have been filed applies even if the Company in 
question has sufficient distributable profits at the relevant time.

The Company had sufficient distributable profits to pay the 
interim dividend but did not file interim accounts to satisfy  
the procedural requirements of the Act before making  
the distribution.

The Board intends to propose resolutions at the AGM to put all 
affected parties so far as possible in the position in which they 
were always intended to be had the distribution been made in 
accordance with the procedural requirements of the Act.

Post balance sheet events
Since the year end, on 9 March 2016, Eurocell Profiles Limited, a 
subsidiary of Eurocell PLC acquired 100% the share capital of 
Vista Panels Limited for £7.1m. 

Approach to tax 
Our approach to tax matters is to comply with all relevant tax 
laws and regulations, whilst effectively managing the overall tax 
burden. We will pay the right and fair amount of tax in 
accordance with the letter and spirit of local laws and regimes. 
We understand that taxes we pay to governments are an 
important source of revenue for them in providing a stable 
infrastructure and environment in which we operate. 

We look to manage our tax affairs in a manner to support 
business operations with the aim of ensuring that the tax 
consequences match the economic and commercial 
consequences of those operations. Naturally, we seek to ensure 
that transactions between subsidiary and associate companies 
are conducted on an arm’s length basis and in line with our 
transfer pricing agreements. 

Where a tax rule, regulation or incentive exists that may convey a 
tax advantage to us, for example, using losses incurred in prior 
years, we will use that rule, regulation or incentive to support the 
businesses as permitted by local law.

We use the services of external, expert tax advisers to provide 
input into our tax affairs, such as the management of 
compliance and the impact of changes in tax legislation on us. 

Tax governance
Our tax strategy is determined by the Board of Directors as a 
sub-set of our overall business strategy and is overseen by the 
Audit and Risk Committee. Operational responsibility for the 
execution of the Group’s tax strategy rests with the Chief 
Financial Officer, who reports the Group’s tax position to the 
Audit Committee on a regular basis.

The Audit and Risk Committee considers tax risks that may arise 
as a result of business operations through the Group’s risk 
management framework. The consideration of such tax risks 
includes actions to mitigate the risks or to prevent their 
occurrence or recurrence.

Related party transactions 
Other than in respect of arrangements set out in note 29 to the 
Financial Statements and in relation to the employment of 
directors, details of which are provided in the Directors’ 
Remuneration Report on pages 37 to 50, there is no material 
indebtedness owed to or by us to any employee or any other 
person or entity considered to be a related party.

Details of related party transactions are set out in note 29 to the 
Financial Statements.

Share capital
Details of our issued share capital, together with details of 
movements in our issued share capital during the year, are 
shown in note 24 which is deemed to be part of this Directors’ 
Report. We have one class of ordinary shares, which carries no 
right to fixed income. Each share carries the right to one vote at 
our general meetings. The ordinary shares are listed on the 
Official List and traded on the London Stock Exchange. As at  
31 December 2015, we had 100,000,000 ordinary shares in issue.

Share capital, control and restriction on voting rights

As at 31 December 2015, our issued share capital was 
100,000,000 ordinary shares of 0.1 pence each in nominal value 
(the “issued share capital”). Details of our share capital are 
shown in note 24 to the Financial Statements on page 90.

The rules about the appointment and replacement of directors 
are contained in our Articles of Association. Changes to the 
Articles of Association must be approved by our Shareholders.

Rights and obligations attaching to shares 
Holders of ordinary shares are entitled to receive dividends when 
declared, to receive the Company’s annual report, to attend and 
speak at general meetings of the Company, to appoint proxies 
and to exercise voting rights.

On a show of hands at a meeting of Eurocell, every member 
present holding ordinary shares has one vote. On a poll taken at 
a meeting, every member present and entitled to vote has one 
vote in respect of each ordinary share held by him or her. 

50

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Financial StatementsCorporate GovernanceStrategic ReportEUROCELL PLC ANNUAL REPORT 2015EUROCELL PLC ANNUAL REPORT 2015DIRECTORS’ REPORT CONTINUED

Restrictions on the transfer of securities 
While the Board has the power under the articles of association 
to refuse to register a transfer of shares, there are no restrictions 
on the transfer of shares.

Under the Company’s articles, the Directors have power to 
suspend voting rights and the right to receive dividends in 
respect of shares in circumstances where the holder of those 
shares fails to comply with a notice issued under section 793 of 
the Companies Act 2006. The Company is not aware of any 
agreements between Shareholders that may result in restrictions 
on the transfer of securities or voting rights. 

Substantial Shareholders
As at 29 February 2016, the Company had been notified of the 
following holdings of voting rights in its shares under Rule 5 of 
the Disclosure Rules and Transparency Rules of the Financial 
Conduct Authority.

Shareholder

No of shares % of voting rights

H2 Equity Partners
BlackRock Investment Mgt
Aberforth Partners
JO Hambro Capital Mgt
AXA Investment Mgrs
Ruffer
Hargreave Hale
Mr Patrick Bateman
Schroder Investment Mgt
Henderson Global Investors

20,129,094
9,076,098
8,886,754
8,650,000
7,771,428
7,332,168
4,829,714
4,760,070
4,400,000
4,007,999

20.1%
9.1%
8.9%
8.7%
7.8%
7.3%
4.8%
4.8%
4.4%
4.0%

Directors’ indemnities 
Pursuant to the articles of association, the Company has 
executed a deed poll of indemnity for the benefit of the Directors 
of the Company and persons who were Directors of the 
Company in respect of costs of defending claims against them 
and third-party liabilities. These provisions, deemed to be 
qualifying third-party indemnity provisions pursuant to section 
234 of the Companies Act 2006, were in force during the year 
ended 31 December 2015 and remain in force. The indemnity 
provision in the Company’s articles of association also extends 
to provide a limited indemnity in respect of liabilities incurred as 
a director, secretary or officer of an associated company of 
the Company.

A copy of the deed poll of indemnity is available for inspection at 
the Company’s registered office during normal business hours 
and will be available for inspection at the Company’s AGM. 

Conflicts of interest 
Under the Companies Act 2006, Directors must avoid situations 
where they have, or could have, a direct or indirect interest 
that conflicts or possibly may conflict with the Company’s 
interests. As permitted by the Act, the Company’s articles of 
association enable Directors to authorise actual and potential 
conflicts of interest. 

Articles of association 
The Company’s articles of association can only be amended by 
special resolution of the Shareholders. Our current articles are 
available on our website at www.eurocell.co.uk.

Retirement by rotation
All Directors in office will retire and offer themselves for re-
election at the 2016 AGM in accordance with the UK Corporate 
Governance Code. 

Payments to suppliers 
It is Group policy to abide by the payment terms agreed with 
suppliers, provided that the supplier has performed its 
obligations under the contract. 

The articles of association provide that a Director may be 
appointed by an ordinary resolution of Shareholders or by  
the existing Directors, either to fill a vacancy or as an  
additional Director. 

Donations 
In accordance with the Group’s policy, no political donations 
were made and no political expenditure was incurred 
during 2015.

The Executive Directors serve under contracts that are 
terminable with 12 months’ notice from the Company and 6 
months’ notice from the executive Director. The non-executive 
Directors serve under letters of appointment and do not have 
service contracts with the Company. 

Research and development 
Group subsidiaries undertake research and development work 
in support of their principal manufacturing activities. Further 
details of the Group’s research and development activities can 
be found throughout the Strategic Report. 

Copies of the service contracts of the executive Directors and 
the letters of appointment of the non-executive Directors are 
available for inspection at the Company’s registered office during 
normal business hours and will be available for inspection at the 
Company’s AGM. 

Directors’ powers 
The Board of Directors may exercise all the powers of the 
Company subject to the provisions of relevant legislation, the 
Company’s articles of association and any directions given by 
the Company in general meeting. The powers of the Directors 
include those in relation to the issue and buyback of shares. 

Strategic report 
As permitted by section 414C of the Companies Act 2006, 
certain information required to be included in the Directors’ 
report has been included in the strategic report. Specifically, this 
relates to information on the likely future developments of the 
business of the Group, the Company’s business model and 
strategy, risk management and the disclosure of greenhouse gas 
emissions for which the Company is responsible. 

Disclosures required by Listing Rule 9.8.4R 
There were no waivers of dividends during the year. There are no 
other disclosures to be made under the above listing rule. 

Health and safety 
We are committed to providing a safe place for employees to 
work. Our policies are reviewed on an ongoing basis to ensure 
that the approach to training, risk assessments, safe systems of 
working and accident management are appropriate. As part of 
this process, a rolling audit programme is in place to ensure that 
health, safety, environmental and security risks are stringently 
assessed and that robust control measures are in place to limit 
these risks. 

For further information, please refer to the Strategic Report on 
pages 1 to 29.

Greenhouse gas emissions 
Prior to listing we did not measure our carbon footprint. 
Measures are being implemented now to enable full disclosure in 
future years.

Post balance sheet events
Since the year end on 9 March 2016, Eurocell Profiles Limited, a 
subsidiary of Eurocell plc, acquired the whole of the share capital 
of Vista Panels Limited for £7.1m.

Disclosure of information to auditors
Each Director who held office on the date of approval of this 
Directors’ Report confirms that, so far as he or she is aware, 
there is no relevant audit information of which the Company’s 
auditors are unaware. Furthermore, each director has taken  
all the steps that he or she ought to have taken as a director  
to make him or herself aware of any relevant audit information  
and to establish that the Company’s auditor is aware of  
that information.

Approved and signed on behalf of the Board.

Gerald Copley
Company Secretary
16 March 2016

Share schemes
We have one type of share scheme: a long-term incentive plan 
(or performance share plan) (“LTIP” or “PSP”). We plan to 
introduce a save as you earn scheme (“SAYE” or “Sharesave” 
scheme) in the future.

All shares allotted under the PSP scheme have the same rights 
as those already issued.

Directors’ share interests
The interests of the Directors holding office at 31 December 2015 
are shown in the Directors’ Remuneration Report on page 47. There 
were no changes to the beneficial interests of the Directors between 
31 December 2015 and 16 March 2016.

UK Corporate Governance Code
Our statement on corporate governance and compliance with 
the Code can be found in the Corporate Governance Report on 
pages 31 to 54 and is incorporated by reference.

The Takeover Directive
The rights and obligations attached to the issued share capital 
are set out in the Articles of Association available on our website 
www.eurocell.co.uk.

There are no agreements in place between us and our 
employees or directors for compensation for loss of office or 
employment that trigger as a result of a takeover bid. 

Financial risk management
Please refer to note 3 of the accounts.

Legal and regulatory compliance
The executive team is responsible for identifying and carrying out 
assessments of those areas of the business where material legal 
and regulatory risks may be present. Where issues are identified, 
mitigating actions are built into an action plan involving the 
drafting and communication of policies and the delivery of 
training where appropriate, or are approached by way of a 
revision to key contractual terms. The Board receives regular 
reports on material litigation and the legal action taken to 
support our strategy.

In order to ensure that our suppliers behave in a moral and 
ethical manner, we have in place a comprehensive supplier 
manual which includes contractual terms, codes of conduct and 
an ethical trading policy. 

Whistleblowing policies are in place. The Audit and Risk 
Committee receives a summary of any matters arising through 
the whistleblowing policy.

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The Directors are responsible for preparing the Annual Report,  
the Directors’ Remuneration Report and the Financial statements 
in accordance with applicable law and regulations.

Company law requires the Directors to prepare Group and 
Company financial statements for each financial year. Under that 
law, the Directors are required to prepare the Group financial 
statements in accordance with applicable law and International 
Financial Reporting Standards (IFRSs) as adopted by the 
European Union (EU) and have elected to prepare the Company 
financial statements in accordance with applicable law and 
United Kingdom (UK) Accounting Standards (UK Generally 
Accepted Accounting Practice) including Financial Reporting 
Standard 101 Reduced Disclosure Framework (FRS 101). 

Under company law the Directors must not approve the 
Financial Statements unless they are satisfied that they give a 
true and fair view of the state of affairs of the Group and the 
Company and of the profit or loss of the Group for that period. In 
preparing these Financial Statements, the Directors are required 
to:
•  select suitable accounting policies and then apply them 

consistently;

The Directors are responsible for the maintenance and integrity 
of the Company’s website. Legislation in the United Kingdom 
governing the preparation and dissemination of financial 
statements may differ from legislation in other jurisdictions. 

The Directors consider that the Annual Report and Accounts, 
taken as a whole, is fair, balanced and understandable and 
provides the information necessary for Shareholders to assess 
the Company’s performance, business model and strategy.

Each of the Directors, whose names and functions are listed on 
pages 51 to 52, confirm that, to the best of their knowledge:
•  the Group Financial Statements, which have been prepared 
in accordance with IFRSs as adopted by the EU, give a true 
and fair view of the assets, liabilities, financial position and 
profit of the Group; and

•  the Directors’ Report includes a fair review of the 

development and performance of the business and the 
position of the Group, together with a description of the 
principal risks and uncertainties that it faces.

The Directors also confirm that: 
•  so far as they are aware, there is no relevant audit information 

•  make judgements and accounting estimates that are 

of which the Company’s auditors are unaware; and 

reasonable and prudent;

•  state whether IFRSs as adopted by the European Union and 
applicable UK Accounting Standards have been followed, 
subject to any material departures disclosed and explained in 
the Group and Company Financial Statements respectively; and
•  prepare the Financial Statements on the going concern basis 
unless it is inappropriate to presume that the Company will 
continue in business.

The Directors are responsible for keeping adequate accounting 
records that are sufficient to show and explain the Company’s 
transactions and disclose with reasonable accuracy at any time 
the financial position of the Company and the Group and enable 
them to ensure that the Financial Statements and the Directors’ 
Remuneration Report comply with the Companies Act 2006 
and, as regards the Group Financial Statements, Article 4 of the 
IAS Regulation. They are also responsible for safeguarding the 
assets of the Company and the Group and hence for taking 
reasonable steps for the prevention and detection of fraud and 
other irregularities.

•  they have taken all the steps that they ought to have taken as 
a Director in order to make themselves aware of any relevant 
audit information and to establish that the Company’s 
auditors are aware of that information.

The Directors’ responsibilities statement was approved by a duly 
authorised Committee of the Board of Directors on 16 March 
2016 and signed on its behalf by Matthew Edwards, Chief 
Financial Officer and Patrick Bateman, Chief Executive Officer.

Matthew Edwards 
Chief Financial Officer 
16 March 2016 

Patrick Bateman
Chief Executive Officer
16 March 2016

INDEPENDENT AUDITORS’ REPORT TO THE MEMBERS OF 
EUROCELL PLC
Report on the group financial statements

Our opinion
In our opinion, Eurocell plc’s Group financial statements (the “financial statements”):
•  give a true and fair view of the state of the Group’s affairs as at 31 December 2015 and of its profit and cash flows for the year 

then ended;

•  have been properly prepared in accordance with International Financial Reporting Standards (“IFRSs”) as adopted by the 

European Union; and

•  have been prepared in accordance with the requirements of the Companies Act 2006 and Article 4 of the IAS Regulation.

What we have audited
The financial statements, included within the Annual Report and Accounts (the “Annual Report”), comprise:
•  the Consolidated balance sheet as at 31 December 2015;
•  the Consolidated statement of comprehensive income for the year then ended;
•  the Consolidated statement of cash flows for the year then ended;
•  the Consolidated statement of changes in equity for the year then ended; and
•  the notes to the financial statements, which include a summary of significant accounting policies and other explanatory 

information.

Certain required disclosures have been presented elsewhere in the Annual Report, rather than in the notes to the financial statements. 
These are cross-referenced from the financial statements and are identified as audited.

The financial reporting framework that has been applied in the preparation of the financial statements is applicable law and IFRSs as 
adopted by the European Union.

Our audit approach
Overview

Materiality

Audit scope

•  Overall Group materiality: £1.1 million which represents 5% of recurring profit before tax.

•  Following our assessment of the risks of material misstatement of the financial statements we 

identified two statutory entities: Eurocell Building Plastics Limited and Eurocell Profiles Limited, 
which, in our view, required an audit of their complete financial information both due to their size and 
risk characteristics.

•  In addition, the Company and certain centralised functions, including those covering the 

consolidation, borrowings, taxation and the acquisition of S & S Plastics Limited were audited. 
•  The statutory entities on which audits of the complete financial information were performed and 
centralised work accounted for 100% of Group revenue and 91% of recurring profit before tax.

Areas of 
focus

Our assessment of the risk of material misstatement also informed our views on the areas of particular 
focus for our work which are listed below: 

•  Assessment of the valuation of inventory
•  Assessment of the recoverability of trade receivables

The scope of our audit and our areas of focus
We conducted our audit in accordance with International Standards on Auditing (UK and Ireland) (“ISAs (UK&I)”).
•  We designed our audit by determining materiality and assessing the risks of material misstatement in the financial statements. In 

particular, we looked at where management made subjective judgements, for example in respect of significant accounting 
estimates that involved making assumptions and considering future events that are inherently uncertain. As in all of our audits we 
also addressed the risk of management override of internal controls, including evaluating whether there was evidence of bias 
by management that represented a risk of material misstatement due to fraud. 

•  The risks of material misstatement that had the greatest effect on our audit, including the allocation of our resources and effort, 
are identified as “areas of focus” in the table below. We have also set out how we tailored our audit to address these specific 
areas in order to provide an opinion on the financial statements as a whole, and any comments we make on the results of our 
procedures should be read in this context. This is not a complete list of all risks identified by our audit.

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INDEPENDENT AUDITORS’ REPORT TO THE MEMBERS OF 
EUROCELL PLC CONTINUED

Area of focus

How our audit addressed the area of focus

Assessment of the valuation of inventory
Refer to pages 26 to 27 (Principal risks and uncertainties), pages 
35 to 36 (Audit & Risk Committee report), note 1 (Accounting 
policies) and note 18 (Inventories).

We understood the nature of each labour and overhead cost that 
the Directors absorbed into inventory and determined their 
appropriateness in line with IAS 2 ‘Inventories’ (“IAS 2”).

Inventory provisions totalled £2.6 million as at 31 December 
2015 (31 December 2014: £4.5 million).

We focused on this area because the Directors' assessment of 
the absorption of labour and overhead costs into inventory and 
the assessment of the recoverability of inventory involved 
complex and subjective judgements. 

We tested, on a sample basis, the valuation and calculation of 
individual absorptions that made up the total. We also assessed 
the reasonableness of the Directors’ estimates in this area for 
bias. 

We found no material exceptions from the procedures noted 
above.

Specifically the determination of inventory provisions for slow 
moving items and discontinued lines, reflecting the level of 
inventory held across the 141 branches at the year end, requires 
the exercise of judgement.

We understood the Directors’ methodology for calculating 
inventory provisions and evaluated the Directors’ assumptions 
over future forecast usage and validated historic usage to 
underlying revenue recorded.   We found no material exceptions 
from these procedures.

In addition, we also focused on this area because the Eurocell 
incentive schemes of the Directors and senior management is 
significantly driven by financial measures including profit, which 
we concluded gave a greater risk of manipulation of judgements, 
including inventory costing and provisioning, to ensure that 
bonus targets are achieved.

In addition to the specific procedures noted above, we also 
responded to the risk that journal entries could be posted to 
misstate inventory by testing a sample of inventory journals to 
assess whether there were any unusual or irregular items. We 
agreed the journals tested to corroborative evidence and found 
no instances of manipulation of inventory occurring in this way.

Based on the results of our audit work, we found that the 
inventory recognised by the Directors was at an appropriate 
value and was consistent with the requirements of IAS 2. 

Assessment of the recoverability of trade receivables 
Refer to pages 26 to 27 (Principal risks and uncertainties), pages 
35 to 36 (Audit & Risk Committee report), note 1 (Accounting 
policies) and note 19 (Trade and other receivables).

We understood the Directors’ methodology for calculating bad 
debt provisions across the Group and consider that these are in 
compliance with relevant IFRSs.

The Group had £22.6 million of trade receivables as at 31 
December 2015 (2014: £21.7 million), net of £0.7 million of bad 
debt provisions (2014: £2.1m). We focused on this area because 
the Directors' assessment of the recoverability of trade 
receivables involved subjective judgements. 

We challenged management on their assessments of the 
required level of bad debt provision specifically in respect of 
those customers with whom amounts were past due but not 
impaired to assess for bias. 

In particular, we focused on the recoverability of trade 
receivables in Eurocell Profiles Limited (“Profiles”) customers. 
Profiles is entirely dependent upon a small population of 
customers and given the competitive nature of this industry, 
customers can exit quickly. The Directors assess each Profiles 
customer individually and therefore significant provision 
movements are possible period on period. 

In addition, we also focused on this area because the Eurocell 
incentive schemes of the Directors and senior management is 
significantly driven by financial measures including profit, which 
we concluded gave a greater risk of manipulation of judgements, 
including those around bad debt provisions, to ensure that 
bonus targets are achieved.

We tested, on a sample basis, cash received from customers 
following the year end to validate the appropriateness of the 
Directors’ estimates.

We found no material exceptions from the procedures noted 
above.

Based on the results of our audit work, we found that the 
provisions recorded by the Directors were calculated in a 
reasonable manner and were consistent with the requirements 
of relevant IFRSs.

How we tailored the audit scope
We tailored the scope of our audit to ensure that we performed enough work to be able to give an opinion on the financial 
statements as a whole, taking into account the geographic structure of the group, the accounting processes and controls, and the 
industry in which the group operates. 

Eurocell operates in the market of the extrusion of UPVC (unplasticized polyvinyl chloride) window and building products to the new 
and replacement window market and the sale of building plastics materials. This is predominantly through the function of the two 
primary divisions:
•  Eurocell Building Plastics, focusing on sales and distribution across around 140 branches within the UK to smaller scale 

customers; and 

•  Eurocell Profiles, focusing on manufacture and distribution to large scale customers.

The Group financial statements are a consolidation of a number of statutory entities.

In establishing the overall approach to the Group audit, we identified two statutory entities: Eurocell Building Plastics Limited and 
Eurocell Profiles Limited, which, in our view, required an audit of their complete financial information both due to their size and risk 
characteristics.

The audits of these two statutory entities, together with additional procedures performed on centralised functions and at the Group 
level, including audit procedures over the consolidation, borrowings, corporate costs and the S & S Plastics acquisition, gave us the 
evidence we needed for our opinion on the Group financial statements as a whole.

The statutory entities and head office balances over which we performed audit procedures accounted for 100% of revenue and 91% 
of recurring profit before tax.

All audit work, including work on components, was completed by the Group team.

Materiality
The scope of our audit was influenced by our application of materiality. We set certain quantitative thresholds for materiality. These, 
together with qualitative considerations, helped us to determine the scope of our audit and the nature, timing and extent of our audit 
procedures on the individual financial statement line items and disclosures and in evaluating the effect of misstatements, both 
individually and on the financial statements as a whole. 

Based on our professional judgement, we determined materiality for the financial statements as a whole as follows:

Overall group materiality

£1.1 million

How we determined it

5% of recurring profit before tax.

Rationale for benchmark 
applied

We believe that recurring profit before tax is the key measure used by the members as a body in 
assessing the Group’s performance. This benchmark, which excludes the non-recurring items 
related to the Initial Public Offering in March 2015, provides us with a consistent year on year  
basis for determining materiality by eliminating the non-recurring and/or disproportionate impact  
of these items.

We agreed with the Audit & Risk Committee that we would report to them misstatements identified during our audit above £40,000 
as well as misstatements below that amount that, in our view, warranted reporting for qualitative reasons.

Going concern
Under the Listing Rules we are required to review the Directors’ statement, set out on page 27, in relation to going concern. We have 
nothing to report having performed our review. 

Under ISAs (UK & Ireland) we are required to report to you if we have anything material to add or to draw attention to in relation to the 
Directors’ statement about whether they considered it appropriate to adopt the going concern basis in preparing the financial 
statements. We have nothing material to add or to draw attention to. 

As noted in the Directors’ statement, the Directors have concluded that it is appropriate to adopt the going concern basis in 
preparing the financial statements. The going concern basis presumes that the Group has adequate resources to remain in 
operation, and that the Directors intend it to do so, for at least one year from the date the financial statements were signed. As part 
of our audit we have concluded that the Directors’ use of the going concern basis is appropriate. However, because not all future 
events or conditions can be predicted, these statements are not a guarantee as to the Group’s ability to continue as a going concern.

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INDEPENDENT AUDITORS’ REPORT TO THE MEMBERS OF 
EUROCELL PLC CONTINUED

Other required reporting
Consistency of other information
Companies Act 2006 opinion
In our opinion, the information given in the Strategic Report and the Directors’ Report for the financial year for which the 
financial statements are prepared is consistent with the financial statements.

ISAs (UK & Ireland) reporting
Under ISAs (UK & Ireland) we are required to report to you if, in our opinion:

• 

information in the Annual Report is:
 – materially inconsistent with the information in the audited financial statements; or
 – apparently materially incorrect based on, or materially inconsistent with, our knowledge of the 

We have no exceptions to 
report.

Group acquired in the course of performing our audit; or

 – otherwise misleading.

•  the statement given by the Directors on page 33, in accordance with provision C.1.1 of the UK 

Corporate Governance Code (the “Code”), that they consider the Annual Report taken as a whole 
to be fair, balanced and understandable and provides the information necessary for members to 
assess the Group’s position and performance, business model and strategy is materially 
inconsistent with our knowledge of the Group acquired in the course of performing our audit.

We have no exceptions to 
report.

•  the section of the Annual Report on pages 35 to 36, as required by provision C.3.8 of the Code, 
describing the work of the Audit & Risk Committee does not appropriately address matters 
communicated by us to the Audit & Risk Committee.

We have no exceptions to 
report.

The Directors’ assessment of the prospects of the Group and of the principal risks that would 
threaten the solvency or liquidity of the Group
Under ISAs (UK & Ireland) we are required to report to you if we have anything material to add or to draw attention to in 
relation to:

•  the Directors’ confirmation on page 33 of the Annual Report, in accordance with provision C.2.1 
of the Code, that they have carried out a robust assessment of the principal risks facing the 
Group, including those that would threaten its business model, future performance, solvency or 
liquidity.

We have nothing material to 
add or to draw attention to.

•  the disclosures in the Annual Report that describe those risks and explain how they are being 

managed or mitigated.

•  the Directors’ explanation on page 27 of the Annual Report, in accordance with provision C.2.2 of 
the Code, as to how they have assessed the prospects of the Group, over what period they have 
done so and why they consider that period to be appropriate, and their statement as to whether 
they have a reasonable expectation that the Group will be able to continue in operation and meet 
its liabilities as they fall due over the period of their assessment, including any related disclosures 
drawing attention to any necessary qualifications or assumptions.

We have nothing material to 
add or to draw attention to.

We have nothing material to 
add or to draw attention to.

Under the Listing Rules we are required to review the Directors’ statement that they have carried out a robust assessment of the 
principal risks facing the Group and the Directors’ statement in relation to the longer-term viability of the Group. Our review was 
substantially less in scope than an audit and only consisted of making inquiries and considering the Directors’ process supporting 
their statements; checking that the statements are in alignment with the relevant provisions of the Code; and considering whether 
the statements are consistent with the knowledge acquired by us in the course of performing our audit. We have nothing to report 
having performed our review.

Adequacy of information and explanations received
Under the Companies Act 2006 we are required to report to you if, in our opinion, we have not received all the information and 
explanations we require for our audit. We have no exceptions to report arising from this responsibility. 

Directors’ remuneration
Under the Companies Act 2006 we are required to report to you if, in our opinion, certain disclosures of Directors’ remuneration 
specified by law are not made. We have no exceptions to report arising from this responsibility.

Corporate governance statement
Under the Listing Rules we are required to review the part of the corporate governance review relating to ten further provisions of the 
Code. We have nothing to report having performed our review. 

Responsibilities for the financial statements and the audit
Our responsibilities and those of the Directors
As explained more fully in the statement of Directors’ responsibilities set out on page 54, the Directors are responsible for the 
preparation of the financial statements and for being satisfied that they give a true and fair view.

Our responsibility is to audit and express an opinion on the financial statements in accordance with applicable law and ISAs (UK & 
Ireland). Those standards require us to comply with the Auditing Practices Board’s Ethical Standards for Auditors.

This report, including the opinions, has been prepared for and only for the Company’s members as a body in accordance with 
Chapter 3 of Part 16 of the Companies Act 2006 and for no other purpose. We do not, in giving these opinions, accept or assume 
responsibility for any other purpose or to any other person to whom this report is shown or into whose hands it may come save 
where expressly agreed by our prior consent in writing.

What an audit of financial statements involves
An audit involves obtaining evidence about the amounts and disclosures in the financial statements sufficient to give reasonable 
assurance that the financial statements are free from material misstatement, whether caused by fraud or error. This includes an 
assessment of: 
•  whether the accounting policies are appropriate to the Group’s circumstances and have been consistently applied and adequately 

disclosed; 

•  the reasonableness of significant accounting estimates made by the Directors; and 
•  the overall presentation of the financial statements. 

We primarily focus our work in these areas by assessing the Directors’ judgements against available evidence, forming our own 
judgements, and evaluating the disclosures in the financial statements.

We test and examine information, using sampling and other auditing techniques, to the extent we consider necessary to provide a 
reasonable basis for us to draw conclusions. We obtain audit evidence through testing the effectiveness of controls, substantive 
procedures or a combination of both. 

In addition, we read all the financial and non-financial information in the Annual Report to identify material inconsistencies with the 
audited financial statements and to identify any information that is apparently materially incorrect based on, or materially inconsistent 
with, the knowledge acquired by us in the course of performing the audit. If we become aware of any apparent material 
misstatements or inconsistencies we consider the implications for our report.

Other matter
We have reported separately on the company financial statements of Eurocell plc for the year ended 31 December 2015 and on the 
information in the Directors’ Remuneration Report that is described as having been audited.

Mark Smith (Senior Statutory Auditor)
for and on behalf of PricewaterhouseCoopers LLP
Chartered Accountants and Statutory Auditors
Birmingham
16 March 2016

The maintenance and integrity of the Eurocell plc website is the responsibility of the directors; the work carried out by the auditors does not involve consideration of these 
matters and, accordingly, the auditors accept no responsibility for any changes that may have occurred to the financial statements since they were initially presented on the 
website.
Legislation in the United Kingdom governing the preparation and dissemination of financial statements may differ from legislation in other jurisdictions.

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Financial StatementsCorporate GovernanceStrategic ReportEUROCELL PLC ANNUAL REPORT 2015EUROCELL PLC ANNUAL REPORT 2015INDEPENDENT AUDITORS’ REPORT TO THE MEMBERS OF 
EUROCELL PLC
Report on the Company financial statements

Report on the Company financial statements
Our opinion
In our opinion, Eurocell plc’s Company financial statements (the “financial statements”):
•  give a true and fair view of the state of the Company’s affairs as at 31 December 2015;
•  have been properly prepared in accordance with United Kingdom Generally Accepted Accounting Practice; and
•  have been prepared in accordance with the requirements of the Companies Act 2006.

What we have audited
The financial statements, included within the Annual Report and Accounts (the “Annual Report”), comprise:
•  the Company balance sheet as at 31 December 2015;
•  the Company statement of changes in equity for the year then ended; and
•  the notes to the financial statements, which include a summary of significant accounting policies and other explanatory 

information.

Certain required disclosures have been presented elsewhere in the Annual Report, rather than in the notes to the financial 
statements. These are cross-referenced from the financial statements and are identified as audited.

The financial reporting framework that has been applied in the preparation of the financial statements is United Kingdom Accounting 
Standards, comprising FRS 101 “Reduced Disclosure Framework”, and applicable law (United Kingdom Generally Accepted 
Accounting Practice).

Other required reporting
Consistency of other information
Companies Act 2006 opinion
In our opinion, the information given in the Strategic Report and the Directors’ Report for the financial year for which the financial 
statements are prepared is consistent with the financial statements.

ISAs (UK & Ireland) reporting
Under International Standards on Auditing (UK and Ireland) (“ISAs (UK & Ireland)”) we are required to report to you if, in our opinion, 
information in the Annual Report is:
•  materially inconsistent with the information in the audited financial statements; or
•  apparently materially incorrect based on, or materially inconsistent with, our knowledge of the company acquired in the course of 

performing our audit; or

•  otherwise misleading.

We have no exceptions to report arising from this responsibility.

Adequacy of accounting records and information and explanations received
Under the Companies Act 2006 we are required to report to you if, in our opinion:
•  we have not received all the information and explanations we require for our audit; or
•  adequate accounting records have not been kept by the company, or returns adequate for our audit have not been received from 

branches not visited by us; or

•  the financial statements and the part of the Directors’ Remuneration Report to be audited are not in agreement with the 

accounting records and returns.

We have no exceptions to report arising from this responsibility.

Directors’ remuneration
Directors’ remuneration report – Companies Act 2006 opinion
In our opinion, the part of the Directors’ Remuneration Report to be audited has been properly prepared in accordance with the 
Companies Act 2006.

Other Companies Act 2006 reporting
Under the Companies Act 2006 we are required to report to you if, in our opinion, certain disclosures of directors’ remuneration 
specified by law are not made. We have no exceptions to report arising from this responsibility. 

Responsibilities for the financial statements and the audit
Our responsibilities and those of the Directors
As explained more fully in the Statement of directors’ responsibilities set out on page 54, the directors are responsible for the 
preparation of the financial statements and for being satisfied that they give a true and fair view.

Our responsibility is to audit and express an opinion on the financial statements in accordance with applicable law and ISAs (UK & 
Ireland). Those standards require us to comply with the Auditing Practices Board’s Ethical Standards for Auditors.

This report, including the opinions, has been prepared for and only for the company’s members as a body in accordance with 
Chapter 3 of Part 16 of the Companies Act 2006 and for no other purpose. We do not, in giving these opinions, accept or assume 
responsibility for any other purpose or to any other person to whom this report is shown or into whose hands it may come save 
where expressly agreed by our prior consent in writing.

What an audit of financial statements involves
We conducted our audit in accordance with ISAs (UK & Ireland). An audit involves obtaining evidence about the amounts and 
disclosures in the financial statements sufficient to give reasonable assurance that the financial statements are free from material 
misstatement, whether caused by fraud or error. This includes an assessment of: 
•  whether the accounting policies are appropriate to the company’s circumstances and have been consistently applied and 

adequately disclosed; 

•  the reasonableness of significant accounting estimates made by the directors; and 
•  the overall presentation of the financial statements. 

We primarily focus our work in these areas by assessing the directors’ judgements against available evidence, forming our own 
judgements, and evaluating the disclosures in the financial statements.

We test and examine information, using sampling and other auditing techniques, to the extent we consider necessary to provide a 
reasonable basis for us to draw conclusions. We obtain audit evidence through testing the effectiveness of controls, substantive 
procedures or a combination of both. 

In addition, we read all the financial and non-financial information in the Annual Report to identify material inconsistencies with the 
audited financial statements and to identify any information that is apparently materially incorrect based on, or materially inconsistent 
with, the knowledge acquired by us in the course of performing the audit. If we become aware of any apparent material 
misstatements or inconsistencies we consider the implications for our report.

Other matter
We have reported separately on the group financial statements of Eurocell plc for the year ended 31 December 2015.

Mark Smith (Senior Statutory Auditor)
for and on behalf of PricewaterhouseCoopers LLP
Chartered Accountants and Statutory Auditors
Birmingham
16 March 2016

The maintenance and integrity of the Eurocell plc website is the responsibility of the directors; the work carried out by the auditors does not involve consideration of these 
matters and, accordingly, the auditors accept no responsibility for any changes that may have occurred to the financial statements since they were initially presented on  
the website.
Legislation in the United Kingdom governing the preparation and dissemination of financial statements may differ from legislation in other jurisdictions.

60

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Financial StatementsCorporate GovernanceStrategic ReportEUROCELL PLC ANNUAL REPORT 2015EUROCELL PLC ANNUAL REPORT 2015CONSOLIDATED STATEMENT OF COMPREHENSIVE INCOME
For the year ended 31 December 2015

CONSOLIDATED STATEMENT OF FINANCIAL POSITION
As at 31 December 2015

Revenue
Cost of sales 

Gross profit
Distribution costs
Administrative expenses

Operating profit
Finance expense

Profit before tax
Taxation

Profit for the year

Earnings per share

2015

2014

Year ended
31 December 
2015
Recurring
£000

Non-
recurring
(note 7)
£000

Year ended
31 December 
2015
Total
£000

Year ended
31 December 
2014
Recurring
£000

Non-
recurring 
(note 7)
£000

Year ended
31 December 
2014
Total
£000

175,947
(84,945)

91,002
(12,310)
(54,398)

24,294
(1,275)

23,019
(4,454)

–
–

175,947
(84,945)

173,093
(89,494)

–
–

173,093
(89,494)

–
–
(3,323)

(3,323)
–

(3,323)
241

91,002
(12,310)
(57,721)

20,971
(1,275)

19,696
(4,213)

83,599
(10,830)
(51,381)

21,388
(3,542)

17,846
(5,014)

–
–
(1,103)

(1,103)
–

83,599
(10,830)
(52,484)

20,285
(3,542)

(1,103)  
53

16,743
(4,961)

18,565

(3,082)

15,483

12,832

(1,050)

11,782

Note

4

6
10

9
11

12

18.60

15.51

12.97

11.91

Assets
Non-current assets
Property, plant and equipment 
Intangible assets 

Total non-current assets

Current assets
Inventories
Trade and other receivables
Cash and cash equivalents

Total current assets

Total assets

Liabilities
Current liabilities
Trade and other payables
Borrowings and other interest-bearing loans
Provisions
Corporation tax

Total current liabilities

Non-current liabilities
Borrowings
Trade and other payables
Provisions
Deferred tax

Total non-current liabilities

Total liabilities

Net assets

Equity attributable to equity holders of the parent
Share capital
Share premium
Other reserves
Retained earnings

Total equity 

Note

2015
£000

2014
£000

14
15

18
19
31

20
21
22

21
20
22
23

24
24
25

27,635
14,517

25,672
14,167

42,152

39,839

18,054
24,944
1,176

14,730
20,407
2,751

44,174

37,888

86,326

77,727

(27,092)
(1,327)
(76)
(1,196)

(21,536)
(12,897)
–
(3,752)

(29,691)

(38,185)

(25,720)
(500)
(1,366)
(2,493)

(25,376)
(122)
(1,299)
(1,227)

(30,079)

(28,024)

(59,770)

(66,209)

26,556

11,518

100
1,926
380
24,150

52
99
– 
11,367

26,556

11,518

The financial statements on pages  62 to 94 wereapproved and authorised for issue by the Board of Directors on 16 March 2016 
and were signed on its behalf by:

Patrick Bateman   
Chief Executive Officer 

Matthew Edwards
Chief Financial Officer

62

63

Financial StatementsCorporate GovernanceStrategic ReportEUROCELL PLC ANNUAL REPORT 2015EUROCELL PLC ANNUAL REPORT 2015 
 
COMPANY STATEMENT OF FINANCIAL POSITION
As at 31 December 2015

CONSOLIDATED CASH FLOW STATEMENT
For the year ended 31 December 2015

Assets
Non-current assets
Investments

Total non-current assets

Current assets
Trade and other receivables
Amount owed by Group undertakings
Deferred tax

Total current assets

Total assets

Liabilities
Current liabilities
Trade and other payables
Amounts owed to group undertakings

Total current liabilities

Non-current liabilities
Borrowings

Total non-current liabilities

Total liabilities

Net assets/(liabilities)

Issued capital and reserves attributable to owners of the parent
Share capital
Share premium
Other reserves
Retained earnings

Equity attributable to equity holders of the parent

Note

17

19
19
23

20
20

2015
£000

90

90

389
33,769
58

34,216

34,306

(74)
(3,075)

(3,149)

21

(25,720)

(25,720)

(28,869)

5,437

100
1,926
380
3,031

5,437

24
24
25

2014
£000

90

90

–
11
–

11

101

(604)
(146)

(750)

–

–

(750)

(649)

52
99
–
(800)

(649)

Cash generated from operations
Non-recurring costs

Cash generated from underlying operations
Income taxes paid
Non-recurring costs paid

Net cash from operating activities

Investing activities
Acquisition of subsidiary, net of cash acquired
Payment of deferred consideration
Purchase of property, plant and equipment
Sale of property, plant and equipment
Purchase of intangible assets

Net cash used in investing activities

Financing activities
Proceeds from the issue of shares
Redemption of preference shares
Proceeds from bank borrowings
Repayment of bank and other borrowings
Finance expense
Dividends paid to equity Shareholders

Net cash used in financing activities

Net decrease in cash and cash equivalents

Cash and cash equivalents at beginning of year

Cash and cash equivalents at end of year

The financial statements on pages 62 to 94 were approved and authorised for issue by the Board of Directors on 16 March 2016 and 
were signed on its behalf by:

P Bateman 
Director 

M Edwards
Director

Note 

32
7

Year ended
31 December
2015
£000

Year ended
31 December
2014
£000

26,268
3,323

29,591
(5,729)
(4,453)

20,046
1,103

21,149
(1,179)
(172)

19,409

19,798

30

14

15

24
21
21
10
13

(1,662)
–

(6,267) 

75
(85)

–
(8,821)
(5,060)
3,563
(60)

(7,939)

(10,378)

–
(50)
41,000
(48,599)
(4,023)
(2,700)

50
–
–
(9,210)
(817)
–

(14,372)

(9,977)

(2,902)

(557)

2,751

(151)

3,308

2,751

64

65

Financial StatementsCorporate GovernanceStrategic ReportEUROCELL PLC ANNUAL REPORT 2015EUROCELL PLC ANNUAL REPORT 2015 
 
 
 
 
CONSOLIDATED STATEMENT OF CHANGES IN EQUITY
For the year ended 31 December 2015

COMPANY STATEMENT OF CHANGES IN EQUITY
For the year ended 31 December 2015

Share 
capital
(note 24)
£000

Share 
premium
account
(note 24)
£000

Retained 
earnings
£000

Other 
reserves
(note 25)
£000

Balance at 1 January 2015

52

99

11,367

Comprehensive income for the year
Profit for the year

Total comprehensive income for the year

Contributions by and distributions to owners
Preference shares redeemed in the year
Shares issued during the period
Share based payments
Deferred tax on share based payments
Dividends paid

Total contributions by and distributions to owners

–

–

(50)
98
–
–
–

48

–

–

15,483

15,483

–
1,827
–
–
–

1,827

–
–
–
–
(2,700)

(2,700)

–

–

–

–
–
322
58 
–

380

Total 
attributable 
to equity 
holders of 
parent
£000

11,518

15,483

15,483

(50)
1,925
322
58
(2,700)

(445)

Share 
capital
(note 24)
£000

Share 
premium
reserve 
(note 24)
£000

Retained 
earnings
£000

Other 
reserves
(note 25)
£000

Balance at 1 January 2015

52

99

(800)

Comprehensive income for the year
Profit for the year

Total comprehensive income for the year

Contributions by and distributions to owners
Preference shares redeemed in the year
Shares issued during the period
Share based payments
Deferred tax on share based payments
Dividends paid

Total contributions by and distributions to owners

–

–

(50)
98
–

– 

48

–

–

6,531

6,531

–
1,827
–

–
–
–

–

(2,700)

1,827

(2,700)

–

–

–

–
–
322
58
– 

380

Total 
attributable 
to equity 
holders of 
parent
£000

(649)

6,531

6,531

(50)
1,925
322
58
(2,700)

(445)

Balance at 31 December 2015

100

1,926

24,150

380

26,556

Balance at 31 December 2015

100

1,926

3,031

380

5,437

Balance at 1 January 2014

Comprehensive income for the period
Profit for the year

Total comprehensive income for the year

Contributions by and distributions to owners
Preference shares issued during the year

Total contributions by and distributions to owners

Balance at 31 December 2014

Share
capital
(note 24)
£000

2

–

–

50

50

52

Share 
premium
reserve
(note 24)
£000

99

–

–

–

–

Retained 
earnings
£000

(415)

11,782

11,782

–

–

99

11,367

Total 
attributable
to equity 
holders of 
parent
£000

(314)

11,782

11,782

50

50

11,518

Other 
reserves
(note 25)
£000

–

–

–

–

–

–

Balance at 1 January 2014

Comprehensive income for the year
Loss for the year

Total comprehensive income for the year

Contributions by and distributions to owners
Preference shares issued during the year

Total contributions by and distributions to owners

Balance at 31 December 2014

Share
capital
(note 24)
£000

2

–

50

50

52

Share 
premium
reserve
(note 24)
£000

99

–

–

–

Retained 
earnings
£000

–

(800)

(800)

–

–

99

(800)

Total 
attributable
to equity 
holders of 
parent
£000

101

(800)

(800)

50

50

(649)

Other 
reserves
(note 25)
£000

–

–

–

–

–

66

67

Financial StatementsCorporate GovernanceStrategic ReportEUROCELL PLC ANNUAL REPORT 2015EUROCELL PLC ANNUAL REPORT 2015NOTES TO THE FINANCIAL STATEMENTS
For the year ended 31 December 2015

1 Accounting policies
Corporate information
Eurocell plc (the “company”) and its subsidiaries (together the “Group”) is a publicly listed company incorporated and domiciled in 
England and Wales. The registered office is Fairbrook House, Clover Nook Road, Alfreton, Derbyshire, DE55 4RF.

The group is principally engaged in the extrusion of UPVC window and building products to the new and replacement window 
market and the sale of building materials across the UK.

Basis of preparation
The principal accounting policies adopted in the preparation of the financial statements are set out below. The policies have been 
consistently applied to all the years presented, unless otherwise stated.

The Company and group have adequate resources to continue in operational existence for the foreseeable future and as a result of 
this the going concern basis has been adopted in preparing the financial statements.

The Group financial statements have been prepared in accordance with International Financial Reporting Standard, International 
Accounting Standards and Interpretations (collectively IFRSs) issued by the International Accounting Standard Board (IASB) as 
adopted by the European Union (“adopted IFRSs") and those parts of the Companies Act 2006 that are applicable to companies 
that prepare financial statements in accordance with IFRS.

The Company financial statements have been prepared in accordance with Financial Reporting Standard 101, ‘Reduced Disclosure 
Framework’ (FRS 101). These financial statements have been prepared under the historical cost convention, modified by the 
revaluation of land and buildings and derivatives financial assets and liabilities measured at fair value through profit or loss, and in 
accordance with the Companies Act 1985.

The preparation of the Group and Company financial statements requires the use of certain critical accounting estimates. It also 
requires management to exercise judgement in applying the group’s and Company’s accounting policies. The areas involving a 
higher degree of judgement or complexity or areas where assumptions and estimates are significant to the financial statements are 
disclosed in note 2.

Basis of consolidation
The consolidated financial statements comprise the financial statements of the group and its subsidiaries at 31 December 2015. 
Subsidiaries are consolidated from the date of acquisition, being the date on which the group obtained control, and continue to be 
consolidated until the date when such control ceases.

Where the Company has power, either directly or indirectly, to govern the financial and operating policies of another entity or 
business so as to obtain benefits from its activities, it is classified as a subsidiary. The consolidated financial statements present the 
results of the Company and its subsidiaries as if they formed a single entity. Intercompany transactions, balances, unrealised gains 
and losses resulting from intra-group transactions and dividends are eliminated in full.

The consolidated financial statements incorporate the results of business combinations using the purchase method. In the balance sheet, 
the acquiree’s identifiable assets, liabilities and contingent liabilities are initially recognised at their fair values at the acquisition date.

A separate profit and loss for the Company is not presented, in accordance with Section 408 of the Companies Act 2006. The profit 
for the year for the Company was £6,531,000 (2014: loss of £800,000).

Standards issued but not effective
The standard and interpretations that are issued but not yet effective up to the date of issuance of the group’s financial statements 
are disclosed below. The following new standards, interpretations and amendments, which have not been applied in these financial 
statements will or may have an effect on the group’s future financial statements.

IAS 16 Property, Plant and Equipment and IAS 38 Intangible Assets – Issued May 2014, apply to annual periods beginning on or 
after 1 January 2016, subject to EU endorsement.

IFRS 9 Financial Instruments: Classification and Measurement – Issued July 2014, applies to annual periods beginning on or after 
1 January 2018, subject to EU endorsement. This supersedes IFRS 9 (2009), IFRS 9 (2010) and IFRS 9 (2013). The finalised version 
of IFRS 9 contains accounting requirements for financial instruments, replacing IAS 39 “Financial Instruments: Recognition 
and Measurement”.

Neither of these new standards are expected to have a material impact on the financial statements.

Standards, revisions and amendments to standards and interpretations issued but not yet adopted

The Group does not intend to adopt any standard, revision or amendment before the required implementation date. At the date of 
authorisation of these financial statements, the following standards which have not been applied in these financial statements were 
in issue but not yet effective (and in some cases had not yet been adopted by the EU):
•  IFRS 9 Financial Instruments (effective from 1 January 2018);
•  IFRS 15 Revenue from contracts with customers (effective from 1 January 2018); and
•  IFRS 16 Leases (effective from 1 January 2019).

These standards and other revisions to standards and interpretations which have an implementation date in 2017 or thereafter are 
still being assessed.

Revenue
Revenue is recognised to the extent that it is probable that the economic benefits will flow to the group and the revenue can be 
reliably measured, regardless of when the payment is being made. Revenue is measured at the fair value of consideration received 
or receivable, taking into account contractually defined terms of payment and excluding taxes or duty. The group assesses its 
revenue arrangements against specific criteria in order to determine if it is acting as a principal or agent. The group has concluded 
that it is acting as a principal in all of its revenue arrangements.

Revenue is recognised when the significant risks and rewards of ownership of the goods have passed to the buyer (when the 
goods are delivered). The amounts are recognised net of any discounts or rebates payable, which are accrued at the point at which 
the goods are delivered.

Administrative expenses – non-recurring
The group presents some material items of income and expense as non-recurring costs. This is done when in the opinion of the 
directors the nature and expected infrequency of the circumstances merit separate presentation in the financial statements. This 
treatment allows Shareholders to better understand the elements of financial performance in the year; it facilitates comparison with 
prior periods; and it helps in understanding trends in financial performance.

Business combinations and goodwill
Business combinations are accounted for using the acquisition method. The cost of acquisition is measured as the aggregate of the 
consideration transferred, measured at the acquisition date fair value and its amount of any non-controlling interest in the acquiree.

Direct costs of acquisition are recognised immediately as an expense.

Goodwill is initially measured at cost, being the excess of the cost of a business combination over the total acquisition date fair 
value of the identifiable assets, liabilities and contingent liabilities acquired. Goodwill is capitalised as an intangible asset with any 
impairment in carrying value being charged to the consolidated statement of comprehensive income. Where the fair value of 
identifiable assets, liabilities and contingent liabilities exceed the fair value of consideration paid, the excess is credited in full to the 
consolidated statement of comprehensive income on the acquisition date.

Externally acquired intangible assets
Externally acquired intangible assets are initially recognised at cost and subsequently amortised on a straight-line basis over their 
useful economic lives.

Intangible assets are recognised on business combinations if they are separable from the acquired entity or give rise to other 
contractual/legal rights. The amounts ascribed to such intangibles are arrived at by using appropriate valuation techniques (see 
note 2 relating to critical estimates and judgements below).

The significant intangibles recognised by the group, their useful economic lives and the methods used to determine the cost of 
intangibles acquired in a business combination are as follows:

Intangible asset

Software
Technology based
Marketing related
Customer related

Useful economic life

Five years
Ten to seventeen years
Ten to fifteen years
Twelve years

Valuation method

Cost to acquire
Cost to acquire
Cost to acquire
Cost to acquire

The amortisation charge for the year is included within administration costs within the consolidated profit and loss statement.

68

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Financial StatementsCorporate GovernanceStrategic ReportEUROCELL PLC ANNUAL REPORT 2015EUROCELL PLC ANNUAL REPORT 2015NOTES TO THE FINANCIAL STATEMENTS CONTINUED
For the year ended 31 December 2015

1 Accounting policies continued
Impairment of tangible assets, intangible assets and investments
Where it is not possible to estimate the recoverable amount of an individual asset, the impairment test is carried out on the smallest 
group of assets to which it belongs for which there are separately identifiable cash flows; its cash generating units (“CGUs"). Goodwill 
is allocated on initial recognition to each of the group’s CGUs that are expected to benefit from the synergies of the combination 
giving rise to the goodwill.

Impairment tests on goodwill are undertaken annually at the financial year end or at any other time when an indication of impairment 
arises. Where the carrying value of an asset exceeds its recoverable amount (i.e. the higher of value in use and fair value less costs 
to sell), the asset is written down accordingly.

Impairment charges are included in the consolidated statement of comprehensive income, except to the extent they reverse gains 
previously recognised in other comprehensive income. An impairment loss recognised for goodwill is not reversed.

Property, plant and equipment
Items of property, plant and equipment are initially recognised at cost. As well as the purchase price, cost includes directly 
attributable costs and the estimated present value of any future unavoidable costs of dismantling and removing items. The 
corresponding liability is recognised within provisions.

Freehold land and assets in the course of construction are not depreciated. Depreciation is provided on all other items of property, 
plant and equipment so as to write off their cost less residual value over their expected useful economic lives. It is provided at the 
following rates:

Freehold property   
Leasehold property 
Plant, machinery and equipment 
Motor vehicles 
Computer equipment 
Mixing plant 
Extruders 
Stillages and tooling 

– 
– 
– 
– 
– 
– 
– 
– 

2.5% per annum straight line
Equal instalments over the period of the lease
Between 10% and 25% on cost
Between 20% and 25% on cost
Between 20% and 25% on cost
13 years based on production usage
5 to 10 years based on production usage
5 years

Investments in subsidiary undertakings
Investments in subsidiaries are stated at cost less provision for impairment.

Inventories
Inventories are initially recognised at cost, and subsequently at the lower of cost and net realisable value. Cost comprises all costs 
of purchase, costs of conversion and other costs incurred in bringing the inventories to their present location and condition. In 
determining the cost of raw materials, consumables and goods purchased for resale, the weighted average purchase price is used. 
For work in progress and finished goods, cost is taken as production cost, which includes a proportion of attributable overheads.

Financial assets
The group classifies all of its financial assets as loans and receivables and has not classified any of its financial assets as held to maturity.

Loans and receivable assets are non-derivative financial assets with fixed or determinable payments that are not quoted in an 
active market. They arise principally through the provision of goods and Services to customers (e.g. trade receivables), but also 
incorporate other types of contractual monetary asset. They are initially recognised at fair value plus transaction costs that are 
directly attributable to their acquisition or issue, and are subsequently carried at amortised cost using the effective interest rate 
method, less provision for impairment.

Impairment provisions are recognised when there is objective evidence (such as significant financial difficulties on the part of the 
counterparty or default or significant delay in payment) that the group will be unable to collect all of the amounts due under the 
terms receivable, the amount of such a provision being the difference between the net carrying amount and the present value of the 
future expected cash flows associated with the impaired receivable. For trade receivables, which are reported net, such provisions 
are recorded in a separate allowance account with the loss being recognised within administrative expenses in the consolidated 
statement of comprehensive income. On confirmation that the trade receivable will not be collectable, the gross carrying value of 
the asset is written off against the associated provision.

From time to time, the group elects to renegotiate the terms of trade receivables due from customers with which it has previously 
had a good trading history. Such renegotiations will lead to changes in the timing of payments rather than changes to the amounts 
owed and, in consequence, the new expected cash flows are discounted at the original effective interest rate and any resulting 
difference to the carrying value is recognised in administrative expenses.

The group’s loans and receivables comprise trade and other receivables and cash and cash equivalents in the balance sheet.

Cash and cash equivalents includes cash in hand, deposits held at call with banks, other short term highly liquid investments with 
original maturities of three months or less from inception, and – for the purpose of the statement of cash flows – bank overdrafts. 
Bank overdrafts are shown within loans and borrowings in current liabilities in the balance sheet.

Financial liabilities
The Group classifies its financial liabilities as other financial liabilities which include the following items:
•  bank borrowings which are initially recognised at fair value net of any transaction costs directly attributable to the issue of the 

instrument. Such interest bearing liabilities are subsequently measured at amortised cost using the effective interest rate method, 
which ensures that any interest expense over the period to repayment is at a constant rate on the balance of the liability carried 
in the balance sheet

•  trade payables and other short-term monetary liabilities, which are initially recognised at fair value and subsequently carried at 

amortised cost using the effective interest method

Deferred taxation
Deferred tax assets and liabilities are recognised where the carrying amount of an asset or liability in the balance sheet differs from 
its tax base, except for differences arising on:
•  the initial recognition of goodwill;
•  the initial recognition of an asset or liability in a transaction which is not a business combination and at the time of the transaction 

affects neither accounting or taxable profit; and

•  investments in subsidiaries and jointly controlled entities where the group is able to control the timing of the reversal of the 

difference and it is probable that the difference will not reverse in the foreseeable future.

Recognition of deferred tax assets is restricted to those instances where it is probable that taxable profit will be available against 
which the difference can be utilised.

The amount of the asset or liability is determined using tax rates that have been enacted or substantively enacted by the reporting 
date and are expected to apply when the deferred tax liabilities/(assets) are settled/(recovered).

Deferred tax assets and liabilities are offset when the group has a legally enforceable right to offset current tax assets and liabilities 
and the deferred tax assets and liabilities relate to taxes levied by the same tax authority on either:
•  the same taxable group company; or
•  different group entities which intend either to settle current tax assets and liabilities on a net basis, or to realise the assets and 
Settle the liabilities simultaneously, in each future period in which significant amounts of deferred tax assets or liabilities are 
expected to be settled or recovered.

Provisions
A provision is recognised in the balance sheet when the group has a present legal or constructive obligation as a result of a past 
event, and it is probable that an outflow of economic benefits will be required to settle the obligation. If the effect is material, 
provisions are determined by discounting the expected future cash flows at a pre-tax rate that reflects current market assessments 
of the time value of money and, when appropriate, the risks specific to the liability.

The group has recognised provisions for liabilities of uncertain timing or amount in respect of leasehold dilapidations. The provision 
is measured at the best estimate of the expenditure required to settle the obligation at the reporting date, discounted at a pre-tax 
rate reflecting current market assessments of the time value of money and risks specific to the liability.

Provisions are discounted if material.

Share capital
The group’s ordinary shares are classified as equity instruments.

Dividends
Dividends are recognised when they become legally payable. In the case of interim dividends to equity Shareholders, this is when 
declared by the directors. In the case of final dividends, this is when approved by the Shareholders at the AGM.

Retirement benefits: Defined contribution scheme
The group operates a defined contribution pension scheme. The assets of the scheme are held separately from those of the group in an 
independently administered fund. The amount charged to the consolidated statement of comprehensive income represents the 
contributions payable to the scheme in respect of the accounting period. The group has no obligation to pay future pension benefits.

70

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Financial StatementsCorporate GovernanceStrategic ReportEUROCELL PLC ANNUAL REPORT 2015EUROCELL PLC ANNUAL REPORT 2015 
 
 
 
 
 
 
 
 
 
NOTES TO THE FINANCIAL STATEMENTS CONTINUED
For the year ended 31 December 2015

1 Accounting policies continued
Operating leases
Where substantially all of the risks and rewards incidental to ownership are not transferred to the group (an “operating lease”), the 
total rentals payable under the lease are charged to the consolidated statement of comprehensive income on a straight-line basis 
over the lease term. The aggregate benefit of lease incentives is recognised as a reduction of the rental expense over the lease term 
on a straight-line basis.

Foreign currency
The group’s financial statements are presented in UK pounds sterling. For each entity the group determines the functional currency, 
and items included in the financial statements of each entity are measured using that functional currency.

Transactions entered into by group entities in a currency other than the currency of the primary economic environment in which they 
operate (their “functional currency”) are recorded at the rates ruling when the transactions occur. Foreign currency monetary assets 
and liabilities are translated at the rates ruling at the reporting date. Exchange differences arising on the retranslation of unsettled 
monetary assets and liabilities are recognised immediately in the consolidated statement of comprehensive income.

FRS 101 exemptions
The following exemptions from the requirements of IFRS have been applied in the preparation of the Company financial statements, 
in accordance with FRS 101:

Paragraphs 45(b) and 46 to 52 of IFRS 2, ‘Share-based payment’ (details of the number and weighted-average exercise prices of 
share options, and how the fair value of goods or services received was determined).

IFRS 7, ‘Financial instruments: disclosures’
Paragraphs 91 to 99 of IFRS 13, ‘Fair value measurement’ (disclosure of valuation techniques and inputs used for fair value 
measurement of assets and liabilities).

Paragraph 38 of IAS 1, ‘Presentation of financial statements’ comparative information requirements in respect of:
(i)  paragraph 79(a)(iv) of IAS 1;
(ii)  paragraph 73(e) of IAS 16 Property, plant and equipment;
(iii) paragraph 118(e) of IAS 38 Intangible assets (reconciliations between the carrying amount at the beginning and end of the period)

The following paragraphs of IAS 1, ‘Presentation of financial statements’:
•  10(d), (statement of cash flows)
•  10(f) (a statement of financial position as at the beginning of the preceding period when an entity applies an accounting policy 
retrospectively or makes a retrospective restatement of items in its financial statements, or when it reclassifies items in its 
financial statements),

•  16 (statement of compliance with all IFRS),
•  38A (requirement for minimum of two primary statements, including cash flow statements),
•  38B-D (additional comparative information),
•  40A-D (requirements for a third statement of financial position
•  111 (cash flow statement information), and
•  134-136 (capital management disclosures)

IAS 7, ‘Statement of cash flows’
Paragraph 30 and 31 of IAS 8 ‘Accounting policies, changes in accounting estimates and errors’ (requirement for the disclosure of 
information when an entity has not applied a new IFRS that has been issued but is not yet effective).

Paragraph 17 of IAS 24, ‘Related party disclosures’ (key management compensation).

The requirements in IAS 24, ‘Related party disclosures’ to disclose related party transactions entered into between two or more 
members of a group.

2 Critical accounting estimates and judgements
The group makes certain estimates and assumptions regarding the future. Estimates and judgements are continually evaluated 
based on historical experience and other factors, including expectations of future events that are believed to be reasonable under 
the circumstances. In the future, actual experience may differ from these estimates and assumptions. The estimates and 
assumptions that have a significant risk of causing a material adjustment to the carrying amounts of assets and liabilities within the 
next financial year are discussed below.

Estimates and assumptions
a) Carrying value of inventories
Management review the market value of, and demand for, its inventories on a periodic basis to ensure inventory is recorded in the 
financial statements at the lower of cost and net realisable value. Any provision for impairment is recorded against the carrying value 
of inventories. Management use their knowledge of market conditions to assess future demand for the group’s products and 
achievable selling prices. Further disclosures relating to inventories are provided in note 18.

b) Recoverability of trade receivables
Management makes allowance for doubtful debts based on an assessment of the recoverability of trade receivables. Allowances are 
applied to trade receivables where events or changes in circumstances indicate that the carrying amounts may not be recoverable. 
Management specifically analyse historical bad debts, customer creditworthiness, current economic trends and changes in 
customer payments terms when making a judgement to evaluate the adequacy of the provision for doubtful debts. Where the 
expectation is different from the original estimate, such difference will impact the carrying value of trade receivables and the charge 
in the profit and loss statement. Further disclosures relating to trade receivables are provided in note 19.

c) Dilapidation provisions
The group recognises dilapidation provisions on the leasehold properties it occupies. Management assess the level of provision 
required on a property by property basis based on past experience within the property portfolio. These provisions are reviewed 
annually to ensure that they reflect the current best estimate of the provision required. Further disclosures relating to dilapidation 
provisions are provided in note 22.

3 Financial instruments – risk management
The Group is exposed through its operations to the following financial risks:
•  credit risk
•  market risk
•  foreign exchange risk
•  liquidity risk

In common with all other businesses, the group is exposed to risks that arise from its use of financial instruments. This note 
describes the group’s objectives, policies and processes for managing those risks and the methods used to measure them. Further 
quantitative information in respect of these risks is presented throughout these financial statements. There have been no substantive 
changes in the group’s exposure to financial instrument risks, its objectives, policies and processes for managing those risks or the 
methods used to measure them from previous periods unless otherwise stated in this note.

Principal financial instruments
The principal financial instruments used by the group, from which financial instrument risk arises, are as follows:
•  trade and other receivables
•  cash and cash equivalents
•  trade and other payables
•  bank overdrafts
•  floating-rate bank loans
•  shareholder loan notes
•  credit facilities

72

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Financial StatementsCorporate GovernanceStrategic ReportEUROCELL PLC ANNUAL REPORT 2015EUROCELL PLC ANNUAL REPORT 2015NOTES TO THE FINANCIAL STATEMENTS CONTINUED
For the year ended 31 December 2015

3 Financial instruments – risk management continued
Group
A summary of the financial instruments held by category is provided below:

Financial assets
Cash and cash equivalents
Trade and other receivables

Total financial assets

Financial liabilities
Trade and other payables
Loans and borrowings

Total financial liabilities

Company
A summary of the financial instruments held by category is provided below:

Financial assets
Investments
Trade and other receivables
Amounts owned by Group undertakings

Total financial assets

Financial liabilities
Trade and other payables
Loans and borrowings

Total financial liabilities

2015
£000

2014
£000

1,176
24,944

2,751
20,407

26,120

23,158

2015
£000

2014
£000

27,592
27,047

21,658
38,273

54,639

59,931

2015
£000

90
389
33,769

34,248

2015
£000

74
28,795

28,869

2014
£000

90
11
–

101

2014
£000

604
146

750

There were no financial instruments classified at fair value through profit or loss.

General objectives, policies and processes
The Board has overall responsibility for the determination of the group’s risk management objectives and policies and, whilst 
retaining ultimate responsibility for them, it has delegated the authority for designing and operating processes that ensure the 
effective implementation of the objectives and policies to the group’s finance function.

The Board receives monthly reports from the Chief Financial Officer through which it reviews the effectiveness of the processes put 
in place and the appropriateness of the objectives and policies it sets. These are then discussed at monthly meetings.

The overall objective of the Board is to set policies that seek to reduce risk as far as possible without unduly affecting the group’s 
competitiveness and flexibility. Further details regarding these policies are set out below:

Credit risk
Credit risk is the risk of financial loss to the group if a customer or counterparty to a financial instrument fails to meet its contractual 
obligations. The group is mainly exposed to credit risk through its trade receivables arising from its normal commercial activities. It 
is group policy, implemented locally, to assess the credit risk of new customers before entering contracts. Such credit ratings are 
taken into account by local business practices.

Market risk
The group is exposed to market risk from bank borrowings which incur variable interest rate charges linked to base rate plus a margin. 
The group’s policy aims to manage the interest cost of the group within the constraints of its financial covenants and forecasts.

During 2015 and 2014 the group’s borrowings at variable rate were denominated in Sterling.

Further disclosures relating to bank borrowings are provided in note 21.

Foreign exchange risk
Foreign exchange risk is the risk that the fair value of a financial instrument or future cashflow will fluctuate because of changes in 
foreign exchange rates. The group’s exposure to foreign exchange risk arises when individual group entities enter into transactions 
denominated in a currency other than their functional currency. The group manages its exposure to fluctuations in currency rates by 
wherever possible negotiating both purchases and Sales to be denominated in Sterling. The effect on the profit or loss from likely 
changes in foreign exchange is not significant.

Liquidity risk
Liquidity risk arises from the group’s management of working capital and the finance charges and principal repayments on its debt 
instruments. It is the risk that the group will encounter difficulty in meeting its financial obligations as they fall due.

The group’s policy is to ensure that it will always have sufficient cash to allow it to meet its liabilities when they become due. To 
achieve this aim, annual cash flow models are prepared and updated on a weekly basis to ensure that the group has adequate 
headroom in its facilities.

The Board receives monthly updates on the liquidity position and any issues are reported by exception. At the end of the financial 
year, these projections indicated that the Company expected to have sufficient liquid resources to meet its obligations under all 
reasonably expected circumstances.

The following table sets out the contractual maturities (representing undiscounted contractual cash-flows) of financial liabilities:

At 31 December 2015

Trade and other payables
Bank overdraft, loans and borrowings

Total

At 31 December 2014

Trade and other payables
Bank overdraft, loans and borrowings

Total

Total
£000

Up to 3
months
£000

(27,592)
(27,327)

(27,092)
(1,327)

(54,919)

(28,419)

Total
£000

Up to 3
months
£000

(21,658)
(38,273)

(21,536)
(10,420)

(59,931)

(31,956)

Between
3 and 12
months
£000

Between
1 and 2
years
£000

–
–

–

Between
3 and 12
months
£000

–
(2,477)

(2,477)

–
–

–

Between
1 and 2
years
£000

–
(2,677)

(2,677)

Between
2 and 5
years
£000

(500)
(26,000)

(26,500)

Between
2 and 5
years
£000

–
(2,224)

Over
5 years
£000

–
–

–

Over
5 years
£000

(122)
(20,475)

(2,224)

(20,597)

Capital disclosures
The group’s objective when managing capital, which is deemed to be total equity plus total debt, is to safeguard the group’s ability 
to continue as a going concern in order to provide returns for Shareholders and benefits for other stakeholders, through the 
optimisation of the debt and equity balance, and to maintain a strong credit rating and headroom on financial covenants. The group 
manages its capital structure and makes appropriate decisions in light of the current economic conditions and Strategic objectives 
of the group.

The Board’s policy is to maintain a strong capital base so as to maintain investor, creditor and market confidence and sustain future 
development of the business.

The funding requirements of the group are met by the utilisation of external borrowings together with available cash.

Existing credit risks associated with trade receivables are managed in line with group policies as discussed in the financial assets 
section of accounting policies.

A key objective of the group’s capital management is to maintain compliance with the covenants set out in the existing facility 
agreements and to maintain a comfortable headroom over and above these requirements.

Credit risk also arises from cash and cash equivalents and deposits with banks and financial institutions. This risk is mitigated by 
ensuring that deposits are only made with banks and financial institutions with a minimum rating “A" as issued by an industry 
recognised independent third party e.g. Standard and Poor’s.

Further disclosures regarding financial assets are provided in note 19.

74

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Financial StatementsCorporate GovernanceStrategic ReportEUROCELL PLC ANNUAL REPORT 2015EUROCELL PLC ANNUAL REPORT 2015NOTES TO THE FINANCIAL STATEMENTS CONTINUED
For the year ended 31 December 2015

3 Financial instruments – risk management continued
The financial covenants which are in place are as follows:

5 Auditor’s remuneration

Leverage: The ratio of Total Net Debt to Consolidated EBITDA of any relevant period of not more that 3.0:1
Interest cover: The ratio of EBITDA to Net Interest Payable in respect of any relevant period of not less than 4.0:1.

Covenants are measured semi-annually on a rolling twelve month basis. As at 31 December 2015 they were 0.9:1 and 38.1:1 
respectively.

The following table sets out the group’s foreign currency denominated monetary assets and monetary liabilities at the reporting date:

Trade and other receivables
Cash and cash equivalents
Other interest – bearing loans and borrowings
Trade and other payables

Trade and other receivables
Cash and cash equivalents
Other interest – bearing loans and borrowings
Trade and other payables

4 Revenue
Revenue arises from:

Sale of Goods

External revenue by location of customers:

United Kingdom
Rest of European Union
Other

There are no customers with turnover in excess of 10% of total turnover.

As at 31 December 2015

Euro
£000

–
1,106

–

GBP
£000

Total
£000

24,944
70
(27,047)
(27,592)

24,944
1,176
(27,047)
(27,592)

1,106

(29,625)

(28,519)

As at 31 December 2014

Euro
£000

–
218
–
–

218

GBP
£000

Total
£000

20,407
2,533
(38,273)
(21,658)

20,407
2,751
(38,273)
(21,658)

(36,991)

(36,773)

Year ended
31 December
2015
£000

Year ended
31 December
2014
£000

175,947

173,093

Year ended
31 December
2015
£000

Year ended
31 December
2014
£000

173,442
2,503
2

169,543
3,516
34

175,947

173,093

Audit of these financial statements
Amounts receivable by auditors and their associates in respect of:
  Audit of financial statements of subsidiaries pursuant to legislation
  Audit-related assurance services 
  Services relating to taxation
  All other services

6 Operating profit
Amounts included within operating profit are as follows:

Depreciation of property, plant and equipment
Impairment of property, plant and equipment
Amortisation of intangible assets
Rentals under operating leases

7 Non-recurring costs
Amounts included in the consolidated statement of comprehensive income are as follows:

Professional fees and other costs relating to IPO
Restructuring costs
Profit on sale of tangible fixed assets
Stamp duty
Group recharges

Year ended
31 December
2015
£000

Year ended
31 December
2014
£000

16

89
20
–
–

125

5

57
–
13
284

359

Year ended
31 December
2015
£000

Year ended
31 December
2014
£000

4,302
234
1,135
4,483

4,252
–
428
4,282

Year ended
31 December
2015
£000

Year ended
31 December
2014
£000

3,323
– 
–
–
–

3,323

800
246
(239)
(14)
310

1,103

Restructuring costs in the prior year relate to the restructuring of the distribution department following the outsourcing of product 
distribution during 2014.

Profit on sale of tangible fixed assets in the prior year relates to the sale of one of the group’s properties in 2014.

Group recharges reflect costs associated with the former Shareholders.

76

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Financial StatementsCorporate GovernanceStrategic ReportEUROCELL PLC ANNUAL REPORT 2015EUROCELL PLC ANNUAL REPORT 2015 
NOTES TO THE FINANCIAL STATEMENTS CONTINUED
For the year ended 31 December 2015

8 Employee benefits expense
Staff costs (including directors) comprise:

Wages and Salaries
Share based payments
Social security contributions and Similar taxes
Defined contribution pension cost

The average monthly number of employees, including directors, during the year were as follows:

Production
Office and administration
Distribution

Year ended
31 December
2015
£000

Year ended
31 December
2014
£000

30,534
322
2,866
978

30,723
–
2,555
861

34,700

34,139

2015
No. 

338
188
558

1,084

2014
No.

375
149
474

998

Key management personnel compensation and directors’ remuneration
Key management personnel are those persons having authority and responsibility for planning, directing and controlling the 
activities of the group, which is considered to be the directors of the Company and the directors of the group’s subsidiary companies.

Emoluments
Share based payment
Pension and other post-employment benefit costs

2015
£000

1,454
322
114

1,890

2014
£000

1,253
–
93

1,346

Directors’ remuneration is set out in the Remuneration Report.

During the year retirement benefits were accruing to 2 directors in respect of defined contribution pension schemes (2014: 2).

The highest paid director received remuneration of £680,251 (2014: £486,944).

The value of the Company’s contributions paid to a defined contribution pension scheme in respect of the highest paid director 
amounted to £51,025 (2014: £43,387).

9 Segmental information
For management purposes the group is organised into divisions based on their products and Services and has two reportable 
segments as follows:
•  Profiles – extrusion and sale of UPVC window and building products to the new and replacement window market across the UK
•  Building Plastics – sale of building plastic materials across the UK

No operating segments have been aggregated to form the above reportable operating segments.

78

Factors that management used to identify the Group’s reportable segments
The group’s reportable segments are strategic business units that offer different products and Services. They are managed 
separately because each business requires different technology and marketing strategies.

Operating segments are reported in a manner consistent with the internal reporting provided to the chief operating decision-maker. 
The chief operating decision-maker has been identified as the management team including the Chief Executive Officer and the 
Chief Financial Officer.

Revenue
Total revenue
Inter-segmental revenue

Total revenue from external customers

Adjusted EBITDA
Amortisation
Depreciation

Profiles
2015
£000

Building
Plastics
2015
£000

Corporate
2015
£000

Total
2015
£000

105,957
(32,088)

102,661
(583)

73,869

102,078

21,608
(234)
(3,473)

8,384
(240)
(457)

–
–

–

(261)
(661)
(372)

208,618
(32,671)

175,947

29,731
(1,135)
(4,302)

Operating profit before non-recurring costs

17,901

7,687

(1,294)

24,294

Non-recurring costs
Finance expense

Profit before tax 

Revenue
Total revenue
Inter-segmental revenue

Total revenue from external customers

Adjusted EBITDA
Amortisation
Depreciation

Operating profit before non-recurring costs

Non-recurring costs
Finance expense

Profit before tax 

Purchase of plant, property equipment and intangible assets

Reportable segment assets

Reportable segment liabilities

Deferred tax liability
Borrowings
Corporation tax payable

Total liabilities

Total net assets

(3,323)
(1,275)

19,696

Profiles
2014
£000

Building
Plastics
2014
£000

Corporate
2014
£000

Total
2014
£000

104,735
(32,043)

100,746
(345)

72,692

100,401

16,964
(92)
(3,499)

13,373

8,668
(239)
(391)

8,038

–
–

–

436
(97)
(362)

205,481
(32,388)

173,093

26,068
(428)
(4,252)

(23)

21,388

(1,103)
(3,542)

16,743

Profiles
2015
£000

4,722

Building
Plastics
2015
£000

1,157

Corporate
2015
£000

Total
2015
£000

473

6,352

40,594

29,472

16,260

86,326

(15,670)

(11,992)

(1,372)

(29,034)

(2,493)
(27,047)
(1,196)

(59,770)

26,556

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Financial StatementsCorporate GovernanceStrategic ReportEUROCELL PLC ANNUAL REPORT 2015EUROCELL PLC ANNUAL REPORT 2015NOTES TO THE FINANCIAL STATEMENTS CONTINUED
For the year ended 31 December 2015

9 Segmental information continued

Purchase of plant, property equipment and intangible assets

Reportable segment assets

Reportable segment liabilities

Deferred tax liability
Borrowings
Corporation tax payable

Total liabilities

Total net assets

10 Finance expense

Finance expense
Exchange movements on foreign cash balances
Bank loans
Related party loan notes

11 Taxation

Current tax expense
Current tax on profits for the year
Adjustment for (over)/under provision in prior years

Total current tax

Deferred tax expense
Origination and reversal of temporary differences
Adjustment for over provision in prior years

Total deferred tax

Total tax expense

Profiles
2014
£000

3,996

Building
Plastics
2014
£000

845

Corporate
2014
£000

Total
2014
£000

279

5,120

34,726

22,507

20,494

77,727

(11,723)

(8,897)

(2,337)

(22,957)

(1,227)
(38,273)
(3,752)

(66,209)

11,518

Year ended 
31 December
2015
£000

Year ended 
31 December
2014
£000

29  

869
377

1,275

39
967
2,536

3,542

Year ended
31 December
2015
£000

Year ended
31 December
2014
£000

3,758
(619)

3,139

1,129
(55)

1,074

4,213

4,329
228

4,557

404
–

404

4,961

Changes in tax rates and factors affecting the future tax charge
A reduction in the mainstream rate of UK corporation tax from 21% to 20% took effect from April 2015 which gives rise to an 
effective rate of 20.25% for the year. A further reduction to 19% from 1 April 2017 and 18% from 1 April 2020 have been 
substantively enacted. UK temporary differences are measured at the rate at which they are expected to reverse.

Tax on non-recurring items
The tax charge arising on non-recurring items within the comprehensive income statement is £241,000 (2014: £53,000).

Tax included in other comprehensive income
The tax credit arising on share based payments within Other comprehensive income is £58,000 (2014: nil).

12 Earnings per share
Basic earnings per share is calculated by dividing the net profit for the period attributable to ordinary Shareholders by the weighted 
number of ordinary shares outstanding during the period. Diluted earnings per share is calculated by adjusting the earnings and 
number of shares for the effects of dilutive options. Adjusted earnings per share excludes non-recurring costs from the calculations.

Profit attributable to ordinary Shareholders 

Profit attributable to ordinary Shareholders excluding non-recurring cost

Weighted average number of shares – basic
Weighted average number of shares – diluted

Basic earnings per share
Adjusted basic earnings per share
Diluted earnings per share
Adjusted diluted earnings per share

13 Dividends

Dividends paid during the year
2.7p per ordinary share (2014: £nil)

Dividends proposed 
5.2p per ordinary share

Year ended 
31 December
2015
£000

Year ended 
31 December 
2014
£000

15,483

18,565

11,782

12,832

Number

Number 

99,816,141 98,899,860
99,816,141 98,899,860

Pence

15.51
18.60
15.51
18.60

Pence

11.91
12.97
11.91
12.97

Year ended 
31 December
2015
£000

Year ended 
31 December
2014
£000

2,700

5,200

– 

– 

The reasons for the difference between the actual tax charge for the year and the standard rate of corporation tax in the 
United Kingdom applied to profits for the year are as follows:

Please refer to page 51 in the Directors report for discussion in relation to the procedural issue in respect of dividends paid during  
the year.

Profit before income tax

Expected tax charge based on the standard rate of United Kingdom corporation tax at the domestic rate of 

20.25% (2014: 21.5%)

Expenses not deductible for tax purposes 
Provisions
Difference between depreciation and capital allowances
Adjustments to tax charge in respect of prior periods
Other short-term timing differences
Adjustments to deferred tax charge in respect of prior years

Total tax expense

2015
£000

2014
£000

19,696

16,743

3,988
450
– 
(169)
(619)
618
(55)

4,213

3,600
650
46
(95)
228
575
(43)

4,961

80

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Financial StatementsCorporate GovernanceStrategic ReportEUROCELL PLC ANNUAL REPORT 2015EUROCELL PLC ANNUAL REPORT 2015NOTES TO THE FINANCIAL STATEMENTS CONTINUED
For the year ended 31 December 2015

14 Property, plant and equipment

Group

Cost
Balance at 1 January 2014
Additions
Disposals

Balance at 1 January 2015
Additions
On acquisition
Disposals
Transfer

Balance at 31 December 2015

Accumulated depreciation
Balance at 1 January 2014
Charge for the year
Disposals

Balance at 1 January 2015
Charge for the year
Disposals
Impairment

Balance at 31 December 2015

Net book value
At 31 December 2015

At 31 December 2014

Freehold 
property
£000

11,728
22
(3,169)

8,581
23
– 
– 
– 

8,604

112
249
(138)

223
227
– 
– 

450

8,154

8,358

Leasehold 
improve-
ments
£000

Plant and 
machinery
£000

Motor 
vehicles
£000

Office 
equipment 
and fixtures
£000

Assets under 
construction
£000

86
–
–

86
– 
– 
(16)
– 

70

16
33
–

49
10
(16)
– 

43

27

37

17,443
4,900
(1,387)

20,956
2,107
307
(155)
1,452

24,667

1,298
3,933
(1,323)

3,908
4,029
(80)
234

8,091

16,576

17,048

57
40
(12)

85
– 
– 
– 
– 

85

4
11
(12)

3
11
– 
– 

14

71

82

115
–
(46)

69
– 
– 
(1)
– 

68

8
26
(3)

31
25
(1)
– 

55

13

38

Total
£000

29,440
5,060
(4,614)

29,886
6,267
307
(172)
–

11
98
–

109
4,137
– 
– 
(1,452)

2,794

36,288

1,438
4,252
(1,476)

4,214
4,302
(97)
234

8,653

–
–

– 
–
– 
– 

– 

2,794

27,635

109

25,672

15 Intangible assets

Cost
Balance at 1 January 2014
Additions

Balance at 1 January 2015
Additions
On acquisition
Disposals

Balance at 31 December 2015

Accumulated amortisation 
Balance at 1 January 2014
Charge for the year

Balance at 1 January 2015
Charge for the year
Disposals

Balance at 31 December 2015

Net book value
At 31 December 2015

At 31 December 2014

Software
£000

Technology 
based
£000

Customer 
related
£000

Marketing 
related
£000

Goodwill
£000

Total
£000

344
–

344
85
– 
(1)

428

58
110

168
45
(1)

212

216

176

1,604
8

1,612
– 
– 
– 

1,612

32
–

32
190
– 

222

2,200
–

2,200
– 
1,249
– 

3,449

53
294

347
283
– 

630

4,755
52

4,807
– 
– 
– 

4,807

159
24

183
617
– 

800

5,934
–

5,934
– 
151
– 

14,837
60

14,897
85
1,400
(1)

6,085

16,381

–
–

– 
– 
– 

– 

302
428

730
1,135
(1)

1,864

1,390

1,580

2,819

1,853

4,007

4,624

6,085

5,934

14,517

14,167

16 Impairment
For the purpose of impairment testing, goodwill is allocated at an operating segment level as follows:

As at 
31 December 
2015
£000

As at 
31 December 
2014
£000

2,584
3,501

6,085

2,584
3,350

5,934

Security over the assets is disclosed within note 21. Included within freehold property is non-depreciable land of £2,320,000 
(31 December 2014: £2,320,000). 

Buildings Plastics
Profiles

The recoverable amounts of the CGUs have been determined from value in use calculations which have been predicated on 
discounted cash flow projections from formally approved budgets covering a three year period, assumptions are as follows:

Period on which management approved forecasts are based (years)
Discount rate (pre-tax)

As at 
31 December 
2015

As at 
31 December 
2014

3
11%

3
11%

The goodwill is considered to have an indefinite useful life and the recoverable amount is determined based on “value-in-use” calculations. 
These calculations use pre-tax cash flow projections based on a five year business plan approved by the board. These projections are 
based on all available information and growth rates do not exceed growth rates achieved in prior periods.

The discount rate was estimated based on past experience and industry average weighted average cost of capital.

The total recoverable amount in respect of goodwill, as assessed by the directors using the above assumptions, is greater than the 
carrying amount and therefore no impairment charge has been recorded. The directors consider that it is not reasonably possible 
for the assumptions to change so significantly as to eliminate the headroom.

82

83

Financial StatementsCorporate GovernanceStrategic ReportEUROCELL PLC ANNUAL REPORT 2015EUROCELL PLC ANNUAL REPORT 2015NOTES TO THE FINANCIAL STATEMENTS CONTINUED
For the year ended 31 December 2015

17 Investments

Company

Cost 
At 31 December 2015 and at 31 December 2014

Investments 
in subsidiary
undertakings
£000

90

19 Trade and other receivables

Group

Trade receivables
Less: provision for impairment of trade receivables
Less: provision for rebates

Trade receivables – net

The subsidiaries of Eurocell plc, all of which have been incorporated in the United Kingdom are included in these consolidated 
financial statements, as follows:

Total financial assets other than cash and cash equivalents classified as loans and receivables
Prepayments
Other receivables

Name

Principal activity

Holding

2015

2014

Total trade and other receivables

2015
£000

22,581
(715)
(400)

2014
£000

21,707
(2,098)
(741)

21,466

18,868

21,466
3,444
34

18,868
1,406
133

24,944

20,407

Eurocell Holdings Limited
Eurocell Group Limited
Eurocell Building Plastics Limited
Eurocell Profiles Limited
S. and S. Plastics Limited
Fairbrook Group Limited 
Northampton Profiles Limited
Peninsula Plastics Limited
Sheet Plastic UK Limited
Fairbrook Limied
Fairbrook Holdings Limited
Reversible Systems Limited 
Brunel Building Plastics Limited 
Eurocell Window Systems Limited 
Eurocell Plastics Limited
Cavalok Building Products Limited 
Merritt Plastics Limited 
Merritt Engineering Limited
Deeplas Limited
Deeplas Building Plastics Limited
Ampco 113 Limited

18 Inventories

Group

Raw materials
Work in progress
Finished goods and goods for resale

Holding company 
Holding company 
Sale of building plastic materials
Manufacture of building plastic materials
Manufacture of injection moulded products
Dormant
Dormant
Dormant
Dormant
Dormant
Dormant
Dormant
Dormant
Dormant
Dormant
Dormant
Dormant
Dormant
Dormant
Dormant
Dormant

100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%

100%
100%
100%
100%
n/a
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
n/a

2015
£000

1,864
1,850
14,340

2014
£000

2,284
2,035
10,411

18,054

14,730

All inventories are carried at cost less a provision to take account of slow moving and obsolete items.

At 31 December 2015 the inventory provision amounted to £2,591,000 (2014: £4,520,000).

The costs of inventories recognised as an expense and included within cost of sales is £79,608,000 (2014: £84,103,000).

Trade receivables are non-interest bearing and are generally on 30 days credit.

The fair values of trade and other receivables classified as loans and receivables are not materially different to their carrying values. 
As at 31 December 2015 trade receivables of £1,473,000 (2014: £4,823,000) were past due but not impaired. They relate to the 
customers with no default history. The ageing analysis of these receivables is as follows:

Up to 3 months overdue
3 to 6 months

Movements on the group provision for impairment of trade receivables are as follows:

At 1 January
Provided during the year
Released during the year
Receivable written off during the year as uncollectible

At 31 December

Other classes of financial assets included within trade and other receivables do not contain impaired assets.

Company

Prepayments and other debtors
Receivables from group undertakings

Total trade and other receivables

2015
£000

1,465
8

1,473

2015
£000

2,098
1,848
(2,670)
(561)

715

2015
£000

389
33,769

34,158

2014
£000

4,823
– 

4,823

2014
£000

1,948
2,316
(1,776)
(390)

2,098

2014
£000

– 
11

11

84

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Financial StatementsCorporate GovernanceStrategic ReportEUROCELL PLC ANNUAL REPORT 2015EUROCELL PLC ANNUAL REPORT 2015NOTES TO THE FINANCIAL STATEMENTS CONTINUED
For the year ended 31 December 2015

20 Trade and other payables

Group

Current liabilities
Trade payables
Other tax and social security 
Other payables 
Accruals

Total trade and other payables

Non-current liabilities
Other payables

Book values approximate to fair value at 31 December 2015 and 2014.

Company

Trade and other payables
Payables to group undertakings

Total current liabilities

Book values approximate to fair value at 31 December 2015 and 2014.

2015
£000

2014
£000

19,393
2,178
297
5,224

13,546
3,224
253
4,513

27,092

21,536

500

122

2015
£000

74
3,075

3,149

2014
£000

604
146

750

Company
The book value and fair value of loans and borrowings are as follows:

Non-Current
Bank loans secured
Bank loans unsecured
Shareholder loans
Management loans

Current
Bank overdraft
Bank loans secured

Total loans and borrowings

Book value
2015
£000

Fair value
2015
£000

Book value
2014
£000

Fair value
2014
£000

– 
25,720
– 
– 

–
25,720
– 
– 

25,720

25,720

–
– 

–
– 

25,720

25,720

–
–
–
–

–

– 
–

–

–
– 
–
–

–

– 
–

–

Borrowings
On 9 March 2015, as part of the listing process, the Company refinanced its borrowings. As a result of this, from 9 March 2015, the 
Company has a £45m committed multi-currency revolving unsecured credit facility with Barclays Bank plc and Santander UK plc 
which expires in 2020.

Trade payables are non-interest bearing and are generally settled on 30-60 day terms.

Borrowings of £26,000,000 were drawn down at 31 December 2015 (2014: nil) less unamortised issue costs of £280,500 (2014: nil).

21 Loans and borrowings
Group

The book value and fair value of loans and borrowings are as follows:

Non-Current
Bank loans secured
Bank loans unsecured
Shareholder loans
Management loans

Current
Bank overdraft
Bank loans secured

Total loans and borrowings

Book value
2015
£000

Fair value
2015
£000

Book value
2014
£000

Fair value
2014
£000

– 
25,720
– 
– 

– 
25,720
– 
– 

4,901
– 
20,095
380

4,901
– 
20,095
380

25,720

25,720

25,376

25,376

1,327
– 

1,327
– 

– 
12,897

– 
12,897

27,047

27,047

38,273

38,273

The bank loans outstanding at 31 December 2015 are renewed on a short term basis. The book value and fair value are therefore 
not considered to be materially different.

The management and shareholder loans outstanding at 31 December 2014 had interest charged at 11% and given that this is 
compounded rather than paid, the directors consider this to be a commercial rate. The book value and fair value are therefore not 
considered to be materially different.

Interest is charged at an excess over base rate of between 1.25% and 2.25% per annum and is dependent upon the ratio of Total 
Net Debt to Consolidated EBITDA.

Based upon current economic and market trends, management consider that the Sterling LIBOR rate will remain stable during the 
next reporting period to 31 December 2016, and any changes, when applied to the group’s current bank borrowings of £27,047,000, 
would not be significant.

Security

Current
Secured over trade debtors and Stock
Secured over cashflow
Secured over plant and equipment
Secured over property

Non-current
Secured over cashflow
Secured over plant and equipment
Secured over property

As at 
31 December 
2015
£000

As at 
31 December 
2014
£000

– 
– 
– 
– 

– 

– 
– 
– 

– 

9,569
1,888
769
671

12,897

1,250
1,274
2,377

4,901

The management and shareholder loan outstanding at 31 December 2014 was secured by way of a fixed and floating charge over 
the assets of the group, subordinated to the security of the bank loans. On 3 March 2015, at the IPO, the Company refinanced the 
debt and these loans were repaid in full and replaced with an unsecured loan.

The bank loans outstanding at 31 December 2014 were secured by way of fixed and floating charge over the subsidiary company 
assets. Interest was charged at an excess over base rate of between 2% and 4% dependant on the loan.

Loans secured over property, plant and equipment were repayable by instalments, loans secured over accounts receivable and 
inventory were not repayable by instalments.

86

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Financial StatementsCorporate GovernanceStrategic ReportEUROCELL PLC ANNUAL REPORT 2015EUROCELL PLC ANNUAL REPORT 2015NOTES TO THE FINANCIAL STATEMENTS CONTINUED
For the year ended 31 December 2015

21 Loans and borrowings continued
The currency profile of the group’s external loans and borrowings is as follows:

23 Deferred tax
The movement on the deferred tax account is as shown below:

Loan – Sterling
Overdraft – Sterling

2015
£000

2014
£000

25,720
1,327

38,273
–

27,047

38,273

Management and shareholder loans
Management loans outstanding at 31 December 2014 amounted to £379,586 (including £40,710 accrued interest). Interest was 
charged at 11% and compounded until the loan was repaid. On 3 March 2015 at the IPO, the management loan notes and accrued 
interest were repaid in full.

Shareholder loans outstanding at 31 December 2014 amounted to £20,095,084 (including £2,685,084 accrued interest). Interest 
was charged at 11% and compounded until the loan was repaid. On 3 March 2015 at the IPO, the shareholder loan notes and 
accrued interest were repaid in full.

The analysis of repayments on the combined loans is as follows:

Group

At 1 January
Recognised in income statement
Recognised in equity 
Recognised upon acquisition 

At 31 December

Company

At 1 January
Recognised in equity 

At 31 December

2015
£000

(1,227)
(1,074)
58
(250)

2014
£000

(823)
(404)
–
–

(2,493)

(1,227)

2015
£000

–
58

58

2014
£000

–
–

–

Within one year or repayable on demand
Between one and two years
Between two and five years
After five years

22 Provisions

At 1 January 2015
Additions in the year

At 31 December 2015

Current
Non-current

At 31 December 2015

As at 
31 December 
2015
£000

As at 
31 December 
2014
£000

1,327
– 
25,720
– 

12,897
2,676
2,226
20,474

27,047

38,273

Dilapidations 
provision
£000

1,299
143

1,442

76
1,366

1,442

Dilapidation provision
Under property operating lease agreements, Eurocell Building Plastics Limited and Eurocell Profiles Limited, being group 
subsidiaries, have obligations to maintain all properties to the standard that prevailed at the inception of the lease. The provision 
represents the directors’ best estimate of the costs associated with this obligation.

The timing of the utilisation of the provision is variable dependant on the lease expiry dates of the properties concerned, which vary 
between 1 and 10 years.

88

Deferred tax assets have been recognised in respect of all tax losses and other temporary differences giving rise to deferred tax 
assets where the directors believe it is probable that these assets will be recovered.

The movements in deferred tax assets and liabilities (prior to the offsetting of balances within the same jurisdiction as permitted by 
IAS 12) during the period, together with amounts recognised in the consolidated income statement and amounts recognised in 
other comprehensive income are as follows:

Group

Accelerated capital allowances
Other temporary differences
Recognised upon acquisition

Net tax assets/(liabilities)

Accelerated capital allowances
Other temporary differences

Net tax assets/(liabilities)

Company

Accelerated capital allowances
Other temporary differences
Available losses

Net tax assets

Accelerated capital allowances
Other temporary differences
Available losses

Net tax assets

Asset
2015
£000

–
112
– 

112

2014
£000

–
407

407

Asset
2015
£000

–
58
–

58

2014
£000

–
–
–

–

Liability
2015
£000

(2,355)
–
(250)

Net
2015
£000

(2,355)
112
(250)

Income
Statement
2015
£000

(721)
(353)
–

(2,605)

(2,493)

(1,074)

2014
£000

(1,634)
– 

(1,634)

2014
£000

(1,634)
407

(1,227)

2014
£000

(591)
187

(404)

Liability
2015
£000

–
–
–

–

Net
2015
£000

Income
Statement
2015
£000

–
–
–

–

–
–
–

–

2014
£000

2014
£000

2014
£000

–
–
–

–

–
–
–

–

–
–
–

–

Equity
2015
£000

– 
58
– 

58

2014
£000

–
–

–

Equity
2015
£000

–
58
–

58

2014
£000

–
–
–

–

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Financial StatementsCorporate GovernanceStrategic ReportEUROCELL PLC ANNUAL REPORT 2015EUROCELL PLC ANNUAL REPORT 2015NOTES TO THE FINANCIAL STATEMENTS CONTINUED
For the year ended 31 December 2015

24 Share capital

Ordinary shares of £0.001 each
A Ordinary shares of £0.10 each
B Ordinary shares of £0.10 each
C Ordinary shares of £0.20 each
D Ordinary shares of £0.20 each
E Ordinary shares of £0.20 each
F Ordinary shares of £0.20 each
50,000 Preference shares of £1.00 each

Ordinary shares of £0.001 each
A Ordinary shares of £0.10 each
B Ordinary shares of £0.10 each
C Ordinary shares of £0.20 each
D Ordinary shares of £0.20 each
E Ordinary shares of £0.20 each
F Ordinary shares of £0.20 each
Preference shares of £1.00 each

Share premium

26 Operating leases
The group has entered into commercial leases on certain non-current assets. The majority of these leases have an average life of 
between two and five years. There are no restrictions placed on the group by entering into these leases.

The total future value of minimum lease payments under non-cancellable operating leases are as follows:

100,000,000

151,124

Other

Land and buildings

Not later than one year
Later than one year and not later than five years
Later than five years

Not later than one year
Later than one year and not later than five years
Later than five years

Allotted, called up and 
fully paid

2015
Number

100,000,000
– 
–
–
–
–
– 
– 

2014
Number

– 
90,000
5,057
3,034
1,011
1,011
1,011
50,000

2015
£000

100
–
–
–
–
– 
– 
– 

100

1,926

2014
£000

– 
1
1
– 
– 
– 
– 
50

52

99

On 3 March 2015, in preparation for the IPO, the following share transactions took place:
•  The 50,000 preference shares were redeemed at par
•  The Company issued the following shares as a bonus issue; 8,056,936 A Ordinary shares, 74,182 B Ordinary shares, 44,506 C 

Ordinary shares, 6,910 D Ordinary shares, 6,910 E Ordinary shares and 6,910 F Ordinary shares

•  The nominal value of A-F Ordinary shares were changed to £0.001. The number of A-F Ordinary shares was changed to ensure 

that the total share capital and proportion of equity held by each class of share remained unchanged

•  All A-F Ordinary shares were re-designated as Ordinary shares
•  1,100,140 Ordinary shares were issued at £1.75 in consideration for the satisfaction of shareholder loan notes

The Ordinary shares carry the rights to attend and vote at general meetings, the right to receive payment in respect of dividends 
declared and the right to participate in the distribution of capital. The Ordinary shares are not redeemable.

25 Share based payments
The Group has applied the requirements of IFRS2 – Share based payments.

On 9 March 2015 the Group has issued equity-settled share-based payments to certain key management personnel. Equity settled 
share-based payments are measured at fair value at the date of grant. The fair value determined at the grant date of the equity-
settled share-based payments is expensed on a straight-line basis over the vesting period, based upon the Company’s estimate of 
the shares that will eventually vest and adjusted for the effect of non-market based vesting conditions.

Fair value is measured based on the value of charges on the date of grant and the likelihood of all or part of the option vesting. 
For the year ended 31 December 2015, the charge to the consolidated income statement was £322,000 with a deferred tax credit 
of £58,000. The overall statement of financial position is unchanged as a result of this.

H2 Equity Partners Limited
Kalverboer Management UK LLP

For details of the scheme see page 48 of the Directors Remuneration report.

27 Contingent assets and liabilities
On 3 March 2015, as part of the re-financing exercise, the group entered into a cross-guarantee arrangement to cover the bank 
borrowings of all other group companies in the event of default. As at 31 December 2015 the bank borrowings were £25.7m.

The group had no other material contingent assets or liabilities (as at 31 December 2014: Nil).

28 Retirement benefits
The group operates a defined contribution pension scheme. The assets of the scheme are held separately from those of the Group 
in an independently administered fund. The pension cost represents contributions payable by the Group to the fund and amounted 
to £978,000 (2014: £861,000).

29 Related party transactions
During the year there was a management charge made by the Company to its subsidiaries of £1,200,000 (2014; £nil) to cover 
professional charges relating to the IPO. Of this amount, £400,000 relates to charges incurred in 2015 and £800,000 in 2014. 
Balances with subsidiary undertakings are shown in notes 19 and 20. Details of transactions between the group and other related 
parties are disclosed in the following note.

Transactions with key management personnel
H2 Equity Partners Limited is considered to be a related party by virtue of a mutual director.

Kalverboer Management UK LLP is controlled by P H L Kalverboer, a director of Eurocell plc.

At 31 December 2014 Coöperatief H2 Equity Partners Fund IV Holding WA was the majority shareholder of Eurocell plc. In March 
2015, the Company floated on the London Stock Exchange and consequently there is no majority shareholder.

The following management charges have been made by the above companies:

2015
£000

3,706
9,438
5,931

2014
£000

3,758
8,941
6,981

19,075

19,680

2015
£000

2,392
3,939
48

6,379

2014
£000

2,601
4,138
141

6,880

Year ended 
31 December
2015
£000

Year ended 
31 December
2014
£000

49
40

250
13

90

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Financial StatementsCorporate GovernanceStrategic ReportEUROCELL PLC ANNUAL REPORT 2015EUROCELL PLC ANNUAL REPORT 2015NOTES TO THE FINANCIAL STATEMENTS CONTINUED
For the year ended 31 December 2015

29 Related party transactions continued
Prior to the IPO the Shareholders held loan notes, with interest payable at 11%. During the period the amounts of interest charged in 
the consolidated statement of comprehensive income were as follows:

The goodwill arising on acquisition has been calculated as follows:

Coöperatief H2 Equity Partners Fund IV Holding WA
P Bateman
M K Edwards
G Parkinson
A Smith
I Kemp

The loan notes and accrued interest outstanding at the period end were as follows:

Coöperatief H2 Equity Partners Fund IV Holding WA
P Bateman
M K Edwards
G Parkinson
A Smith
I Kemp

On 3 March 2015 at the IPO the loan notes and accrued interest were repaid in full as follows:

Coöperatief H2 Equity Partners Fund IV Holding WA
P Bateman
M K Edwards
G Parkinson
A Smith
I Kemp

2015
£000

368
4
2
1
1
1

2015
£000

– 
– 
– 
– 
– 
– 

2014
£000

2,103
18
11
4
4
4

2014
£000

20,095
172
103
35
35
35

2015
£000

20,462
176
106
35
35
35

2014
£000

– 
– 
– 
– 
– 
– 

30 Acquisitions of subsidiaries
On 31 July 2015, Eurocell Profiles Limited, an indirect wholly owned subsidiary undertaking of Eurocell plc acquired 100% of the 
ordinary share capital of Ampco 113 Limited and its wholly owned subsidiary S. and S. Plastics Limited.

S. and. S Plastics Limited specialises in injection moulding, predominately in the windows market. The acquisition took place to 
allow the group to expand their customer base and provide cross -selling opportunities of the group’s extruded product range.

The consideration paid was £2,450,000, of which £350,000 is deferred and is outstanding at the balance sheet date. This amount 
is not contingent and will be settled once the group accounts for the year ended 31 December 2018 have been approved.

Goodwill represents the value of synergies arising from the economies of scale in the large group. The amount of goodwill 
deductible for tax purposes is £nil.

Acquiree’s net assets at the acquisition date:
Property, plant and equipment
Intangible assets
Deferred tax
Inventories
Trade and other receivables
Cash and cash equivalents
Trade and other payables

Net assets and liabilities

Consideration paid:
Cash paid
Deferred consideration

Total consideration

Goodwill on acquisition

Book value 
acquisition
£000

Fair value 
adjustments
£000

Recognised 
values on 
acquisition
£000

307
– 
– 
297
898
438
(971)

969

– 
1,249
(250)
331
– 
– 
– 

307
1,249
(250)
628
898
438
(971)

1,330

2,299

2,100
350

2,450

151

Fair value adjustments
The fair value adjustment to intangible assets is to recognise previously unidentifiable intangible assets, and has been valued using 
discounted cash flows.

The fair value adjustment in relation to inventories is to recognise the fair value of finished goods acquired on acquisition.

The fair value adjustment to deferred taxation is to recognise the associated deferred tax liability arising on the amortisation of the 
identifiable intangible assets.

Acquisition related costs
The group incurred acquisition related costs of £43,000 in relation to professional fees and transaction costs arising upon 
acquisition. All such costs have been expensed to the profit or loss within administrative expenses.

Overall impact on the group
The contribution to profit before tax of the group for the period since acquisition was £45,000. If the acquisition had been 
completed on 1 January 2015 the contribution to the Group’s revenue and operating profit for the year ended 31 December 2015 
are estimated at £4,459,000 and £127,000 respectively.

31 Notes supporting statement of cash flows
Cash and cash equivalents for purposes of the statement of cash flows comprises:

Group

Cash at banks and in hand
Bank overdraft

Cash and cash equivalents 

2015
£000

1,176
(1,327)

(151)

2014
£000

2,751
–

2,751

92

93

Financial StatementsCorporate GovernanceStrategic ReportEUROCELL PLC ANNUAL REPORT 2015EUROCELL PLC ANNUAL REPORT 2015NOTES TO THE FINANCIAL STATEMENTS CONTINUED
For the year ended 31 December 2015

COMPANY INFORMATION PAGE
For the year ended 31 December 2015

32 Reconciliation of profit after tax to net cash flows from operating activities

Directors 

P Bateman
M K Edwards
S G Gilbert (resigned 4 February 2015)
P H L Kalverboer
R A Lawson (appointed 4 February 2015)
F Nelson (appointed 4 February 2015)
M Coffey (appointed 4 February 2015)

Registered Number 

08654028

Registered Office 

Fairbrook House
Clover Nook Road
Alfreton
Derbyshire
DE55 4RF

Independent Auditor 

PricewaterhouseCoopers LLP
Chartered Accountants and Statutory Auditor
Cornwall Court
19 Cornwall Street
Birmingham
B3 2DT

Bankers  

Barclays Bank plc
1 Churchill Place
London
E14 5HP

Santander UK plc
2 Triton Square
Regent’s Place
London
NW1 3AN

Profit after tax
Add back taxation
Finance expense (see note 10)

Operating profit
Adjustments for:
Depreciation of tangible fixed assets
Amortisation of intangible fixed assets
Profit on sale of property, plant and equipment
Impairment of property, plant and equipment
Share based payments
(Increase)/decrease in trade and other receivables
(Increase)/decrease in inventories
Increase/(decrease) in trade and other payables
Increase in provisions

33 Reconciliation of net debt

Cash and cash equivalents 
Bank loans
Loan notes

Total

Cash and cash equivalents 
Bank loans
Loan notes

Total

31 December 2015

Cash and cash equivalents 
Bank loans
Loan notes

Total

31 December 2014

Cash and cash equivalents 
Bank loans
Loan notes

Total

2015
£000

15,483
4,213
1,275

2014
£000

11,782
4,961
3,542

20,971

20,285

4,302
1,135
–
234
322
(3,884)
(2,696)
5,741
143

4,252
428
(425)
– 
– 
436
515
(5,445)
–

26,268

20,046

1 January 
2015
£000

2,751
(17,798)
(20,475)

Cash flow
£000

(2,902)
(8,202)
18,915

Non-cash 
movements
£000

31 December 
2015
£000

–
280
(1,560)

(151)
(25,720)
–

(35,522)

7,811

(1,840)

(25,871)

1 January 
2014
£000

3,308
(29,151)
(18,332)

Cash flow
£000

(557)
11,353
–

Non-cash 
movements
£000

31 December 
2014
£000

–
–
(2,143)

2,751
(17,798)
(20,475)

(44,175)

10,796

(2,143)

(35,522)

Current 
assets
£000

1,176
–
–

1,176

Current 
assets
£000

2,751
–
–

2,751

Current 
liabilities
£000

Non-current 
liabilities
£000

Total
£000

(1,327)
–
–

–
(25,720)
–

(151)
(25,720)
–

(1,327)

(25,720)

(25,871)

Current 
liabilities
£000

–
(4,901)
–

Non-current 
liabilities
£000

–
(12,897)
(20,475)

Total
£000

2,751
(17,798)
(20,475)

(4,901)

(33,372)

(35,522)

34 Events after the balance sheet date
On 9 March 2016, Eurocell Profiles Limited, a subsidiary of Eurocell plc acquired 100% the share capital of Vista Panels Limited for £7.1m.

94

95

Financial StatementsCorporate GovernanceStrategic ReportEUROCELL PLC ANNUAL REPORT 2015EUROCELL PLC ANNUAL REPORT 2015 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES

96

EUROCELL PLC ANNUAL REPORT 2015E

U

R

O

C

E

L

L

P

L

C

A

N

N

U

A

L

R

E

P

O

R

T

A

N

D

A

C

C

O

U

N

T

S

2

0

1

5

For more investor information, visit 
www.eurocell.co.uk/investors

Fairbrook House
Clover Nook Rd
Alfreton 
Derbyshire 
DE55 4RF