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Experience Co Limited

eve · LSE Financial Services
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Employees 51-200
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FY2017 Annual Report · Experience Co Limited
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1

annual report

eve  S leep p lc 20 17

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3

Good morning! 

Welcome to eve’s 

first annual report...

contents

4

c o m p a n y   i n f o r m a t i o n

8

h i g h l i g h t s

1 0

c h a i r m a n ’ s   s t a t e m e n t

1 3

s t r a t e g i c   r e p o r t

3 0

g o v e r n a n c e   r e p o r t

46

a u d i t o r ’ s   r e p o r t

5 0

g r o u p  fi n a n c i a l   s t a t e m e n t s

76

c o m p a n y  fi n a n c i a l   s t a t e m e n t s

eve Sleep p lc 20 17 a nnual   repor t

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c o m p a n y

information

directors
Paul Pindar (Non-executive Chairman)

Jas Bagniewski (Chief Executive Officer)

Abid Ismail (Chief Financial Officer)

auditor
KPMG LLP, Statutory Auditor

15 Canada Square

Canary Wharf

Thomas Enraght-Moony (Non-executive Director)

Peter Hepworth (Non-executive Director)

London

E14 5GL

secretary
Link Company Matters Limited

The Registry

34 Beckenham Road

Beckenham

Kent

BR3 4TU

registered office
128 Albert Street

Camden

London

NW1 7NE

registered number
09261636

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“2017 has been 
an important 
year for eve. We 
have continued 
to strengthen our 
position in the UK, 
where we have 
become the most 
searched mattress 
brand online.” 

- Jas Bagniewski, CEO

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9

c o m p a n y

the highlights

eve has achieved what it set out to do in 2017, in just 

its third year of operation and its first year as an AIM 

listed company. 

+132%

+109%

g r o u p   r e v e n u e 
g r o w t h

Group revenue growth 
increased 132% from £12.0m in  
2016 to £27.7m in 2017.

U K & I 5   r e v e n u e

UK&I revenue increased 109% 
from £7.7m in 2016 to £16.1m in 
2017.

+910
bps

+175%

g r o s s   p r o f i t 
m a r g i n

Gross profit margin increased 
+910bps from 48.6% in 2016 to  
57.7%  in 2017.

g r o s s   p r ofi t

Gross Profit increased 175% from 
£5.8m in 2016 to £16.0m in 2017.

1. 
2. 
3. 
4. 

5. 

Source: Populus Omnibus when asked question “What mattress brands can you think of?” with sample sizes Dec16 / Nov17 (2,042 / 1,993)
Trustpilot rating based on reviews on evemattress.co.uk at 29 Mar 2018, which is based on UK customer reviews
Based on a market share of £2.1bn per Euromonitor 2018E
Financial data has been rounded for presentation purposes. As a result of this rounding the totals, comparatives and calculations presented in this document may vary 
slightly from the arithmetic totals or calculations using such data
UK and Republic of Ireland

9.6 out of 10

t r u s t p i l o t   r a t i n g 2

For evemattress.co.uk at Mar 2018.

15 products

p r o d u c t   o f f e r i n g

Inreased number of products from 
4 in 2016 to 15 in 2017.

+13%

n o n - m a t t r e s s 
r e v e n u e 

Non-mattress revenue increased 
from 7% 2016 to 13% in 2017.

0.9%

U K   m a t t r e s s 
m a r k e t   s h a r e 3 

Share of the UK mattress market 
increased from 0.5% in 2016 to  
0.9% in 2017.

+5.1%

U K   b r a n d 
a w a r e n e s s 1

UK brand awareness increased from 
1.4% in Dec 2016  to 6.6% in Nov 
2017. 

+174%

n o n - U K   r e v e n u e

Non-UK revenue increased 174% 
from £4.2m in 2016 to £11.6m  
in 2017.

145 stores

p a r t n e r s h i p s

Available in145 stores across the  
UK and Germany, up from one in 
Dec 2016.

£19.0m

l o s s   f o r   t h e   y e a r 

The loss for the year increased from 
£11.3m in 2016 to £19.0m 2017. 

£26.9m

c l o s i n g   c a s h

Compared to £4.6m in 2016.

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c o m p a n y

chairman’s statement

During  2017  eve  has  made  extensive  strategic 

progress in terms of international development, 

increasing the product range and developing an 

omnichannel offering.

Pau l P indar

about eve

eve has achieved what it set out 
to do in 2017, in just its third year 
of operation and its first year as an 
AIM listed company. The focus has 
been on rapid sales growth, with 
increasing cost efficiency. This has 
been achieved in both the UK and 
international markets. Underpinning 
this top line growth is a customer 
proposition that resonates with 
consumers and growing brand 
awareness.  At the start of 2017 eve 
had unprompted brand awareness 
in the UK of 1.4%, rising to 6.6% by the 
end of the year.

strategic progress

It is not just the customer proposition 
in the sleep market that has been 
tired and unchanged for many 
decades; it is also the vertically 
integrated, high fixed cost business 
model pursued by many of the more 
established, larger operators. eve is 
confident that the sleep market will 
follow the other retail markets and 
transition to online and has built a 
scalable business around a direct 
to consumer model. eve offers a 
premium product at an affordable 
price. Equally by focusing on the 
product, design and marketing, 

while outsourcing the manufacturing 
and delivery, eve can focus on its core 
strengths, whilst maintaining a low fixed 
cost, flexible business model.

During 2017 eve has made extensive 
strategic progress in terms of 
international development, increasing 
the product range and developing an 
omnichannel offering. The number of 
international markets has increased 
and the product range has broadened 
and now includes a bed frame, 
bedspread, throw as well as the Folk 
and eve sleepwear collection.

While eve will retain its direct to 
consumer focus we recognise 
the advantages that select retail 
partnerships provide, including 
brand awareness and an additional 
sales channel.  Substantial progress 
has been achieved in retail in 2017, 
surpassing our own expectations with 
the signing of Next Homeware in the 
UK and Karstadt in Germany, which 
have supplemented our Debenhams 
partnership. 

As a result, the number of physical 
stores offering eve products in the UK 
and Germany has increased from 1 
to 145 by the end of the year. 

thank you

I would like to take this opportunity 
to thank the world class team we 
have assembled at eve whose hard 
work has made all we achieved in 
2017 possible. They have created 
a product, brand and customer 
experience that has been disrupting 
a stagnant industry, changing the 
way people buy and think about 
mattresses and other sleep products.

Paul Pindar
Chairman
19 April 2018

“...eve has made extensive 

strategic progress in 

terms of international 

development, increasing 

the product range 

and developing an 

omnichannel offering.”

 
 
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13

s t r a t e g i c   r e p o r t

introduction

our vision

eve’s aim is to become the leading pan-European sleep brand.

our business

There are four principal growth drivers for the eve business:

1.

2.

marketing and growing brand awareness 
in core markets

international growth in existing and target 
european markets 

3.

extensions to the eve product range

4.

omni-channel partnerships in core markets

 
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s t r a t e g i c   r e p o r t

marketing and growing 
brand awareness in core 
markets 

Building brand awareness is at the heart of what we do. Our brand and 
marketing, in alignment with our wider business strategy, aims to position 
eve as an expert in sleep. Our focus is on continuing to disrupt what has 
traditionally been a sleepy industry, by focusing on the positive benefits 
of a good night’s sleep, and the impact sleep has on how you feel the 
next morning. We believe that a perfect start begins the night before, 
and our creative brand and marketing communications brings this ethos 
to life through positive, engaging and design-led content. We assess 
our success in brand awareness through progress on two key metrics: 
unprompted brand awareness; and marketing efficiency, measured as 
marketing spend as percentage of revenue.

s t r a t e g i c   r e p o r t

international growth 
in existing and target 
european markets

Our business goal is to become the number one sleep brand in Europe. 
Our low capital expenditure expansion model, alongside our strong  
in-house tech and product team, enable us to launch new e-commerce 
markets with relative ease. By outsourcing logistics and manufacturing, we 
have the ability to launch into new countries effectively, using the strength 
of our premium products, our marketing effectiveness, and by growing our 
omni-channel partnerships.  

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s t r a t e g i c   r e p o r t

extensions to the eve 
product range

All of our products are eve branded, and designed by our in-house 
product development team. Each product is carefully designed to 
simplify the customer proposition and to be premium quality for an 
accessible price. Our curated range of sleep products continues to 
grow, as we move beyond our flagship mattress to other products, all of 
which support our focus on sleep, such as the eve pillow, linen bedding, 
duvet and topper. 

s t r a t e g i c   r e p o r t

omni-channel 
partnerships in core 
markets 

We put customers first, and we aim to make the customer journey as 
seamless as possible. Easy access to eve products – giving our customers 
the chance to touch and feel the eve product range – is an important 
part of our strategy. Whilst we are a direct-to-consumer e-commerce 
brand, we are selectively increasing our offline presence in order to give 
our customers more ways to experience, and purchase, eve products.

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s t r a t e g i c   r e p o r t

CEO statement

This has been a year of aggressive growth and significant 

efficiency gains at eve Sleep. 

Jas Bagniewski

general review of  
the year

Group marketing efficiency, 

measured as marketing as a % of 

revenue, has steadily improved 

during the second half of the year. In 

2017 has been an important year 

UK&I it improved from 64.1% in H1, to 

for eve. We have continued to 

49.2% in H2, and for the Group as a 

strengthen our position in the UK, 

whole it improved from 69.7% in H1 to 

where we have become the most 

56.4% in H2.

searched mattress brand online. 

We have also ramped up our 

internationalisation efforts, extended 

our non mattress product offering 

and grown our retail presence to 

become a truly pan European sleep 

brand awareness and 

marketing

business, while in the background 

This has been a year of aggressive 

becoming the first UK retail IPO of 

growth and significant efficiency 

2017.

gains at eve Sleep. We are 

particularly pleased to see our 

In the UK & Republic of Ireland 

longer-term UK investment in the 

(“UK&I”), revenue has grown +109% 

eve Sleep brand starting to bear 

to £16.1m. Following completion of 

fruit, with unprompted awareness 

the IPO process in the first half of the 

moving from 1.4% in December 2016 

year, renewed focus on delivery and 

to 6.6% in November 2017. This has 

execution has supported a step up in 

been aided by a strong reaction 

growth in the second half of the year, 

to our Join the Sleep Rich television 

with UK&I revenue growth increasing 

advertising campaign, which first 

from +107% in H1 to +110% in H2. 

aired in August 2017. 

Strong trends were also experienced 

in the international business with H1 

revenue growth of +153% rising to 

+194% in H2, generating revenue 

growth of +174% for the full year.  

  “ b r a n d e d   t r a f f i c   t o   t h e  
U K   w e b s i t e   h a s   g r o w n   b y 
1 2 2 % ”

Over the same December 2016 to 

November 2017 period, branded 

traffic to the UK website has 

grown by +122%. This provides 

significant validation of our brand 

and marketing strategy, giving us 

confidence as we roll out similar 

strategies to our other geographies.

international growth

2017 saw us accelerate our 

international growth strategy and 

we are now operating in 15 markets. 

We achieved particularly strong 

year-on-year growth in France of 

+493% following a successful launch 

at the start of February 2016. Though 

late in the year, the agreement with 

Karstadt in Germany, which went live 

in November 2017 for a presence in 

79 stores, supports our retail strategy 

and helps grow brand awareness in 

Europe’s largest mattress market.

The progress achieved to date 

demonstrates that our customer 

proposition, which combines a strong 

value for money proposition with an 

equally strong and distinctive brand, 

has international appeal. While the 

UK&I remains our largest market, 

contributing 58% of group revenues, 

the international contribution has 

risen from 35% in 2016 to 42% in 2017. 

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new product

development

eve considerably strengthened its 

product portfolio of design-led sleep 

products from 4 in December 2016 

to 15 in December 2017, including 

a design collaboration with Folk 

clothing.

Customers have shown a high 

adoption of new products, with 

non-mattress products contributing 

13% of group revenue (2016: 7%). We 

also have widened our global supply 

base this year, continuing to focus on 

European sourcing wherever possible 

to support the agile and flexible 

approach to stock holding and 

management. 

In 2018 we intend to further build 

out our capacities for innovation, 

product design and creative 

concepts, as well as getting even 

closer to consumers to identify 

purchase drivers and human needs 

through insight generation.

omni-channel

We have seen considerable growth 

with Karstadt, one of the leading 

through omni-channel in 2017, 

department store chains in Germany, 

mainly due to the acceleration of 

giving eve a physical presence in 

partnerships in the UK, which include 

79 stores across Germany. These 

a mix of offline and online retailers 

two deals give eve a significant 

including Amazon, Debenhams, Next 

omnichannel presence in one of the 

Home and Fenwick. 

largest mattress markets in Europe.  

On the international landscape, 

eve signed two significant deals 

in November 2017 in Germany, 

one with Otto Group, one of the 

country’s biggest ecommerce and 

catalogue companies, the second 

future developments

thank you

The eve strategy is focused on 

I would like to take this opportunity 

winning share from traditional 

to thank our customers who have 

operators in the £26bn European 

embraced a new way of shopping 

sleep market, as the transition 

for mattresses and for their advocacy 

from offline to online purchase 

which has resulted in thousands of 

accelerates over the next few 

recommendations, positive online 

years. Forecasts by Euromonitor 

reviews and user generated content 

expect the online furniture market 

that continues to build trust in our 

to be the second fastest growing 

brand and product offering.

category, growing +55% between 

2017 and 2022. The company remains 

I would also like to thank our staff 

confident that it has a customer 

and shareholders, new and existing, 

proposition, direct to consumer 

without whose investment and 

focused agile business model and a 

commitment into our company we 

fast growing brand that is sufficiently 

would not have been able to grow 

strong and differentiated to win in 

at the speed we have done into the 

this transition. 

business we are today. 

We have invested heavily in our 

technology platform, brand and 

team in 2017 and we look forward to 

continued growth in 2018.

Jas Bagniewski

Chief Executive Officer

19 April 2018

“ w e   h a v e   i n v e s t e d   h e a v i l y   i n   o u r   t e c h n o l o g y   p l a t f o r m , 

b r a n d   a n d   t e a m   i n   2 0 1 7   a n d   w e   l o o k   f o r w a r d   t o 

c o n t i n u e d   g r o w t h   i n   2 0 1 8 .”

 
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s t r a t e g i c   r e p o r t

key performance 
indicators

The following KPIs are the tools used by management to 

monitor the performance of the Company, in addition 

to the more traditional income statement, statement of 

financial position and cash flow analysis reviewed at 

regular Board meetings.

T he s ix key met ri c s  eve lo oks  at  i n eval u a ti ng i t s business p erformanc e:

reve nue  grow th

gross margins

132%

Group revenue of £27.7m (2016: 
£12.0m)

57.7%

+910 BPS improvement (2016: 48.6%)

re turn rate s 1

12%

UK brand awarene ss

6.6%

Group return rates of 12% (2016: 
17%)

Unrprompted UK brand awareness 
at Nov-17 (Dec16: 1.4%)

marke ting as % of reve nu e

closing c ash

61.9%

+ 360 BPS improvement (2016: 
65.5%)

£26.9m

at 31 December 2017

1. 

Return rate % is calculated by dividing the total value of sales returns by the value of net sales of goods including freight (all 
excluding VAT).

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s t r a t e g i c   r e p o r t

financial review

This  has  been  a  year  of  significant  growth  and 

targeted investment at eve.

Ab i d Ismail

£m

Revenue

Gross profit

Distribution

Gross profit after distribution

Payment fees

Marketing

Gross profit after distribution, payment fees and marketing

Wages & Salaries

Other administrative expenses

Adjusted EBITDA Loss

IPO Related Expenditure

Net finance income

Share based payment charge

Loss before tax

% of Revenue

Gross Profit

Distribution

Gross profit after distribution

Marketing

Administrative expenses excluding marketing

2017

27.7

16.0

(3.4)

12.6

(0.7)

(17.2)

(5.3)

(4.5)

(5.3)

(15.1)

(2.1)

0.0

(1.8)

(19.0)

2017

57.7%

(12.4%)

45.3%

(61.9%)

(37.9%)

2016

12.0

5.8

(1.2)

4.6

(0.4)

(7.8)

(3.7)

(2.6)

(5.1)

(11.3)

-

-

-

Movement

+132%

+175%

(179%)

+174%

(54%)

(119%)

(43%)

(75%)

(5%)

(33%)

-

-

-

(11.3)

(67%)

2016

Movement

48.6%

(10.3%)

38.3%

(65.5%)

(67.5%)

+910bps

(210bps)

+700bps

+360bps

+2960bps

Administrative expenses per the income statement include payment fees, marketing, wages & salaries and other administrative expenses

revenue 

eve group revenue grew by +132% 
from £12.0m to £27.7m, underpinned 
by growth across all regions. 
UK&I revenue was up +109% and 
represented 58% of the group (2016: 
65%). International revenues have 
grown +174% underpinned by France 
and Germany.

gross margins

In 2017, gross margins improved to 

57.7% (2016: 48.6%), despite foam 

raw material prices increasing 

throughout the year. The margin 

improvements were driven primarily 

by economies of scale (500bps), 

lower product return rates and 

cost recovery through refurbished 

mattresses (310bps) and efficiency 

gains (100bps). 

distribution costs

Distribution costs increased in 2017 in 

line with business growth, reflecting 

the expansion into more European 

countries an increased product 

range. Consequently, distribution 

costs over revenue increased to 

12.4% in 2017 (2016: 10.3%).  

U K & I   

r e v e n u e 

+ 1 0 9 %

marketing costs

Marketing expenditure includes all 

media buying spend by eve with 

the two primary channels being 

TV and digital marketing (primarily 

Facebook and Google Ads). In 2017, 

total marketing spend increased 

119% to £17.2m. However, despite 

this increased investment in building 

the eve brand, Group marketing 

efficiency improved by 360 bps, and 

UK&I by 750 bps compared with 2016.

administrative expenses 
(excluding marketing)

The largest cost within this category 

is wages & salaries making up 43% 

of the total cost (2016: 32%). The 

increase in wages & salaries reflects 

the investment in the eve team, with 

average headcount increasing from 

51 to 96. Despite this, administrative 

expenses as a proportion of revenue 

improved to 37.9% (2016: 67.5%). 

adjusted EBITDA loss 
(before IPO costs & share based 

payment charges)

The underlying EBITDA loss increased 

to £15.1m (2016: £11.3m) and reflects 

the investment in marketing and 

the team to support the continued 

growth targeted in 2018.

 
26

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IPO costs

capital expenditure

On 18 May 2017, eve Sleep Ltd was 

Due to the Group’s outsourced 

admitted on to the AIM following a 

business model, capital expenditure 

successful Initial Public Offering (IPO). 

requirements remain low. The main 

The one-off costs associated with the 

area of capital expenditure in 2017 

IPO were £2.1m.

share based payment

In accordance with IFRS, a share 

based payment charge for the 

options exercised in 2017 has been 

related to development work on 

the eve websites. The total capital 

expenditure for 2017 was £0.4m 

(2016: £0.0m). 

cash position

calculated and charged to the 

The Group had net cash of £26.9m 

income statement. The charge for 

at year end.

2017 was £1.8m and reflects the 

accelerated vesting of some of the 

options in May 2017 as part of the 

IPO.

loss for the year

The loss for the year has increased to 

£19.0m (2016: £11.3m). 

Abid Ismail

Chief Financial Officer

19 April 2018

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29

s t r a t e g i c   r e p o r t

principal risks and 
uncertainties

Risk management is an important part of the management 

process for the Group. Regular reviews are undertaken to 

assess the nature of risks faced, the magnitude of the risk 

presented to business performance and the manner in which 

the risk may be mitigated. Where controls are in place, their 

adequacy is regularly monitored. 

The risks considered to be particularly important at the current time are 
set out below.

marketing

product

Marketing is an important investment 

The Group is responsible for the 

area for the Group and there is a risk 

design of eve products and could 

that this expenditure may not result 

face exposure to product liability 

in the targeted increase in sales or 

claims or claims against health and 

brand awareness levels.

safety procedures or practices in 

different territories. There could also 

eve constantly monitors and analyses 

be high return rates owing to the 

financial performance and key 

100 night trial offered on the eve 

business metrics to ensure up to 

mattress. 

date and accurate forecasting. The 

Group also supplements its

The Group has a robust new product 

in-house marketing expertise with 

and supplier onboarding process to 

third party media and marketing 

ensure new products and suppliers 

agencies to monitor and advise on 

are of the highest standards. The 

the effective implementation and 

Group also retains insurance brokers 

roll out of marketing and advertising 

to review and analyse insurance 

campaigns to meet targeted KPIs. 

coverage to ensure sufficient 

insurance coverage for product 

liability and associated losses. In 

addition, return rates is a KPI which is 

monitored closely.

The Group is subject to fluctuations 

in the cost of materials which may 

adversely impact on the Group’s 

profit margins. 

The Group manufactures its EU 

mattress in the EU and manufactures 

its UK mattress in the UK creating a 

hedge against currency movement 

for its key products. For other 

products and markets the Company 

looks to agree prices for a period 

of time where possible to provide 

a degree of certainty on currency 

fluctuations.

operations

competition

The Group operates in the highly 

competitive mattress and pillow 

industries and may not be able 

to grow, or maintain, its existing 

marketing share.

The Group constantly reviews and 

analyses its performance against its 

business plan and against market 

competitors. The Group has both 

internal talent and external advisors 

who can advise on and respond 

to any changes in the competitive 

environment to ensure it maintains on 

track for execution to business plan.

As the Group is growing rapidly, there 

Approved and signed on behalf of 

is a reliance on outsourced partners, 

the board

there is a risk that the business 

may be unable to cope with rapid 

demand or disruption occurring with 

its manufacturing or logistics partners. 

The Group has a close working 

relationship with its outsourced 

Abid Ismail

partners and regularly reviews 

Chief Financial Officer

forecasts to ensure capacity 

19 April 2018

constraints are managed. In 

addition, the Group maintains a 

list of alternative suppliers who 

can be onboarded or switched 

to very quickly, reducing the risk 

of relying on any specific supplier.

30

31

g o v e r n a n c e   r e p o r t

board of directors

Paul Pindar 
Chairman of the Board

appointed: November 2016

experience
Paul joined the eve Board in November 2016. Prior to this, 
Paul spent 26 years at Capita Plc, retiring in February 
2014. Paul was one of the UK’s longest serving Chief 
Executive Officers of a FTSE100 company. During his 
tenure, the market value of Capita grew to £7.5bn and 
employee numbers grew from 33 to 62,000. Paul was a 
founder investor in online estate agent Purplebricks which 
originally launched in April 2014 and is now AIM-listed 
on the London Stock Exchange. Paul is also Chairman of 
Literacy Capital Plc, an investment company focussed 
on investing in and supporting early stage and small 
companies whilst also providing charitable funding in 
order to materially improve child literacy in the UK.

committee membership:
Audit Committee
Nomination Committee (Chair)
Remuneration Committee (Chair)

Jas Bagniewski 
Founder and Chief Executive Officer 

appointed: January 2015

experience
Jas co-founded eve in 2014 alongside Kuba Wieczorek 
and James Fryer. Previously, Jas was Chief Executive 
Officer of Zen Bedrooms, a direct to consumer mattress 
company. Prior to this, Jas worked at Rocket Internet as a 
Country Manager of various start-ups including Zalando 
and Groupon. Jas started his career as a consultant at 
Accenture.

committee membership:
None 

Abid Ismail 
Chief Financial Officer

appointed: November 2016 

experience
Abid joined eve in 2016 from Capita Plc, having been 
Chief Financial Officer and then Chief Executive Officer 
of AXELOS Ltd — a joint venture between Capita Plc and 
the UK government. Prior to this Abid held senior positions 
within Capita group as well as Ernst & Young’s M&A team. 
Abid is a Chartered Accountant.

committee membership:
None 

Peter Hepworth 
Senior Independent Non-Executive Director 

appointed: April 2017 

experience
Peter joined eve in April 2017. Peter is currently Executive 
Officer of the Professional Services Division of Capita Plc, 
as well as Chief Executive Officer of AXELOS — a joint 
venture between Capita Plc and the UK Government. 
Prior to AXELOS, Peter held a number of positions at 
Activision Blizzard, one the world’s leading interactive 
entertainment companies, including being Managing 
Director of UK & Ireland. Prior to Activision, Peter worked 
in senior finance, sales and marketing positions in France 
and the UK at L’Oréal and Sara Lee Corporation. Peter is a 
Chartered Accountant.

committee membership:
Audit Committee (Chair)
Nomination Committee 
Remuneration Committee

Thomas Enraght-Moony 
Independent Non-Executive Director

appointed: April 2017

experience
Tom joined Eve in April 2017.  Tom is the Chief Customer 
Officer at McArthurGlen, Europe’s leading owner & 
operator of Designer Outlet Malls. Prior to McArthurGlen 
Tom spent over 15 years leading brand transformation and 
growth for tech-enabled consumer businesses including 
Leisure Pass Group, Match.com, E*TRADE, AT&T Wireless 
and Clearwire. He holds an undergraduate degree from 
The University of Glasgow and an MBA from INSEAD in 
France.

committee membership:
Audit Committee
Nomination Committee 
Remuneration Committee

32

33

and, where appropriate, agreed with the rest 
of the Board. 

The table below sets out the Board and 
Committee attendance from the date the 
Company’s shares were admitted to trading 
on AIM up to 31 December 2017. Attendance 
is shown as the number of meetings attended 
out of the total number of meetings possible 
for the individual Director during the year.

If any Directors are unable to attend 
a meeting, they are encouraged to 
communicate their opinions and comments 
on the matters to be considered via the 
Chairman of the Board or the relevant 
committee chairman.

attendance at Board and Commitee meetings since May 2017

Paul Pindar

Jas Bagniewski

Abid Ismail

Thomas Enraght-Moony

Peter Hepworth

Board 

3 of 3

3 of 3

3 of 3

3 of 3

3 of 3

Audit  

Committee

Remuneration 

Committee

1 of 1

1 of 1

-

-

1 of 1

1 of 1

-

-

1 of 1

1 of 1

g o v e r n a n c e   r e p o r t

corporate governance 
report

The Board is committed to achieving high standards of 

corporate governance, integrity and business ethics.

Under the AIM Rules for Companies the 
Company is not required to comply 
with the provisions of the UK Corporate 
Governance Code published by the 
Financial Reporting Council. Whilst that 
code has not been applied in full, the 
Board has taken into consideration the QCA 
Corporate Governance Code for Small and 
Mid-Size Quoted Companies produced 
by the Quoted Companies Alliance, and 
taken steps to apply the principles of the 
UK Corporate Governance Code in so far 
as it can be applied practically, given the 
size of the Company and the nature of its 
operations.

the Board and its Committees

The Board is collectively responsible to the 
shareholders for the overall direction and 
control of the company and delegates the 
day to day management of the business 
to the executive directors and senior 
management.

The Board also delegates certain matters 
to its Board Committees so that it can 
operate efficiently and give the right level 
of attention and consideration to relevant 
matters. The composition, responsibilities and 
activities of each of the Board Committees 
are set out on pages 36 to 38. The terms of 
reference of each committee are available 
from our website. 

board composition

The successful delivery of our strategy depends 
upon attracting and retaining the right talent. 
This starts with having a high-quality Board. 
Balance is an important requirement for the 
composition of the Board, not only in terms of 
the number of Executive and Non-executive 
Directors, but also in terms of skill, knowledge 
and expertise each Director brings. 

The Board comprises a non-executive 
chairman, two executive directors and two 
other independent non-executive directors. 
A short biography of each of the directors in 
office at the year end is set out on pages 30 to 
31.

Peter Hepworth and Thomas Enraght-
Moony are considered by the Board to be 
independent. The Board are of the opinion 
that both act in an independent and 
objective manner and are free from any 
relationship that could affect their judgement.  
Paul Pindar, as non-executive chairman, was 
considered independent on appointment. 

Notwithstanding any cross-directorships, 
the Board is satisfied that it has a suitable 
balance between independence (of both 
character and judgement) on the one hand, 
and knowledge of the Company on the 
other, to enable it to discharge its duties and 
responsibilities effectively. 

There are effective procedures in place to 
monitor and deal with conflicts of interest. The 
Board is aware of the other commitments and 
interests of its directors, and changes to these 
commitments and interests are reported to 

34

35

Board and Committee effectiveness  

relations with shareholders

We are committed to communicating 
openly with our shareholders to ensure 
that our strategy and performance are 
clearly understood. We communicate with 
shareholders through the Annual Report 
and Accounts, full-year and half-year 
announcements, trading updates and the 
annual general meeting (AGM); and we 
encourage shareholders’ participation in 
face-to-face meetings. A range of corporate 
information (including all announcements and 
presentations) is also available to shareholders, 
investors and the public on our corporate 
website at investor.evemattress.co.uk.

The Board continually strives to improve its 
effectiveness and recognises that its annual 
evaluation process is an important tool in 
reaching that goal.

We will be undertaking an evaluation of the 
Board’s effectiveness, and of the effectiveness 
of each of the Board Committees in 2018, and 
will report to shareholders in the 2018 Annual 
Report on the outcomes of that exercise.

internal controls and risk 
management 

The Group has a comprehensive system of 
internal controls in place, designed to ensure 
that risks are mitigated and that the Group’s 
objectives are attained. The Board recognises 
its responsibility to present a fair, balanced and 
understandable assessment of the Group’s 
position and prospects. It is accountable for 
reviewing and approving the effectiveness 
of internal controls operated by the Group, 
including financial, operational and 
compliance controls, and risk management. 
The Board recognises its responsibility in 
respect of the Group’s risk management 
process and system of internal control, and 
oversees the activities of the Group’s external 
auditors and the Group’s risk management 
function (supported by the Audit Committee). 

A review of the Group’s risk management 
approach, and detail on the management 
and mitigation of each principal risk is 
discussed in the Strategic Report on pages 28 
to 29.  

36

37

g o v e r n a n c e   r e p o r t

audit committee report

g o v e r n a n c e   r e p o r t

nomination committee

Committee composition

The Committee comprises Peter Hepworth 
(Committee chair), Paul Pindar and Thomas 
Enraght-Moony.

Committee responsibilities

The main responsibilities of the Audit 
Committee are:

•  Monitoring the integrity of the financial statements;

•  Reviewing the Company’s internal control arrange-

ments and risk management systems;

•  Making recommendations to the Board as regards 
the appointment, re-appointment and removal of 
the Company’s external auditor; and

•  Overseeing the relationship with the  

external auditor.

objectivity and independence of the 
external audit

It is the Committee’s responsibility to 
monitor the performance, objectivity and 
independence of the Auditor and this is 
evaluated by the Committee each year. In 
evaluating their performance the Committee 
examines five main criteria – robustness of the 
audit process, independence and objectivity, 
quality of delivery, quality of people and 
service, and value-added advice. Having 
carried out the review the Committee is 
satisfied with the Auditor’s performance, 
objectivity and independence.

significant issues considered in 
relation to the financial statements 

The Board has discussed areas of risk with the 
auditors and agreed for
the following areas of heightened risk to be 
reviewed and assessed
in the audit of the Company’s performance in 
the financial year to
31 December 2017.

risk of fraud in revenue recognition: 
The greatest risk of revenue recognition 
fraud is at the financial statement level, 
through the posting of manual journals. The 
expectation from investors has put pressure on 
management which would increase the risk 
of fraud for premature revenue recognition/
under-recognition of sales return provision.

inventory valuation and existence:
Inventory is a material balance and there is 
a risk that the closing stock is not accurately 
recorded in the financial statements.

management override of controls: 
Management is in a unique position to 
perpetrate fraud because of their ability to 
manipulate accounting records and prepare 
fraudulent financial statements by overriding 
controls that otherwise appear to be 
operating effectively.

Although the Committee did not meet 
formally in the period from IPO up until 31 
December 2017, it did meet on 6 March 
2018 to discuss year end matters. The 
Committee reviewed the size, structure and 
composition of the Board and agreed that 
this remains appropriate.  

Committee composition

The Committee comprises Paul Pindar 
(Committee chair), Peter Hepworth and 
Thomas Enraght-Moony.

Committee responsibilities

The main responsibilities of the Nomination  
Committee are:

•  Reviewing the size structure and  

composition of the Board;

•  Considering succession plans for Directors and 

senior management;

•  Satisfying itself that plans are in place for orderly 

succession for appointments to the Board;

•  Identifying and nominating to the Board candi-

dates for Board vacancies.

 
38

39

g o v e r n a n c e   r e p o r t

remuneration report

composition

key activities in 2017

The main focus of the Committee in 2017 has 
been to review proposals around Executive 
Directors’ remuneration arrangements for 2018 
and scrutinise management bonus scheme 
proposals.  The Committee will continue to 
focus in 2018 on ensuring that executive 
remuneration and shareholder interests remain 
closely aligned.

The Remuneration Committee comprises 
three non-executive directors:  Paul Pindar 
(Chairman of the Committee), Thomas 
Enraght-Moony and Peter Hepworth.  

Members of the management team are 
invited to attend meetings as appropriate, 
unless there is an actual or potential conflict of 
interest.

responsibilities

The role of the Committee is to assist the 
Board to fulfil its responsibility to shareholders 
to ensure that the remuneration policy and 
practices of the Company reward fairly and 
responsibly, with a clear link to corporate and 
individual performance, having regard to 
statutory and regulatory requirements.

The Terms of Reference for the Remuneration 
Committee are available on our website at  
investor.evemattress.co.uk/corporate-
governance#committee-composition. 

These were last reviewed by the Committee on 
22 November 2017.

remuneration policy

The Company’s policy is that the remuneration 
package of the Executive Directors should 
be sufficiently competitive to attract, retain 
and motivate those directors to achieve 
the Company’s objectives without making 
excessive payments. The Board determines 
the terms and conditions of the Non-Executive 
directors.

fixed remuneration elements

Purpose

How it operates

Maximum opportunity

Performance-related  

framework

Base salary

Reflects an individual’s 

Reviewed annually, normally 

There is no prescribed 

The performance of the 

responsibilities, experience 

with effect from 1 January, 

maximum annual base 

individual in the period since 

and performance in their 

with any changes taking 

salary or salary increase.

the last review is considered 

role.

effect from that date. 

The Committee is guided 

when their salary is being 

Salaries are normally paid 

by the general increase 

reviewed.

monthly.

for the broader employee 

population but has discretion 

Decisions on salary 

to decide to award a 

levels are influenced 

lower or higher increase to 

by:  responsibilities, 

Executive Directors.

abilities, experience and 

performance of an individual 

the performance of the 

individual in the period 

since the last review the 

Company’s salary and 

pay structures and general 

workforce salary increases.

Pension

To contribute financially post 

Defined contribution 

The Company may 

Not applicable.

retirement.

arrangement.

contribute up to 1% of base 

Only base salary is 

salary.

pensionable.

The Committee has 

Employees may opt out of 

discretion to amend the 

the scheme.

contribution level should 

market conditions change.

variable remuneration elements

Purpose

How it operates

Maximum opportunity

Performance-related 

framework

Supports the strategy and 

Awards of share options 

Not applicable

Not applicable

business plan by incentivising 

to certain employees, 

and retaining the eve senior 

which normally vest 

management team in a way 

after three years subject 

Share plan

that is aligned both with 

to the achievement of 

the Company’s long-term 

performance conditions.

financial performance 

and with the interests of 

shareholders.

To support the personal 

Benefits include private 

There is no overall maximum 

Not applicable

health and wellbeing of 

medical insurance and 

level of benefits provided 

employees. 

discount on eve products.

to Executive Directors, 

Other benefits

To reflect and support the 

Company’s culture.

and the level of some of 

these benefits is not pre-

determined but may vary 

from year to year based 

on the overall cost to the 

Company.

40

41

g o v e r n a n c e   r e p o r t

remuneration 
report (continued)

Directors’ remuneration table
The remuneration of the Directors for the year to 31 December 2017 is set out in the table 

below

Director

Appointed

Resigned

Salary / fees £

Pension £

Total remuneration £

2017

2016

2017

2016

2017

2016

Executive Directors

Jas Bagniewski(1)

Abid Ismail(2)

Kuba Wieczorek(3)

Non-Executive Directors

Paul Pindar

Peter Hepworth

Thomas Enraght-Moony

Luke Hakes

6 January 2015

N/A

132,708

77,897

2 November 2016

N/A

130,000

13,576

8 December 2015

28 April 2017

36,667

70,423

21 November 

N/A

25,000

2,000

2016

28 April 2017

28 April 2017

N/A

N/A

17,500

20,115

1 August 2015

28 April 2017

-

-

-

-

98

98

-

-

-

-

-

361,990

163,896

196

-

-

-

-

-

-

-

-

132,806

77,897

130,098

13,576

36,667

70,423

25,000

2,000

17,500

20,115

-

-

-

-

362,186

163,896

Directors interest in share plans

Director

Scheme

Date of Grant

As at 31 December 

Performance 

Exercise Price 

2017 (No of Shares)

conditions

(pence)

Jas Bagniewski  
(Executive Director)

EMI

12/05/2017

243,628

Length of service

101.2p

Unapproved

12/05/2017

353,372

Length of service

101.2p

Abid Ismail  
(Executive Director)

EMI

12/05/2017

242,932

Length of service

101.2p

Unapproved

12/05/2017

146,911

Length of service

101.2p

Peter Hepworth  
(Non-Executive Director)

Thomas Enraght-Moony 
(Non-Executive Director)

EMI

EMI

12/05/2017

99,000

Length of service

101.2p

12/05/2017

99,000

Length of service

101.2p

There were no options granted before 2017.

Directors shareholdings
The Directors who held office at 31 December 2017 had the following interests in the 

shares of the Company,

Director

Beneficially 

owned at  

31 December 

2017

No. of shares

Beneficially 

owned at  

18 May 2017

No. of shares

Beneficially 

owned at 31 

December 
(1)

2016
No. of shares

Outstanding 

share options 

at

31 December 

2017

Jas Bagniewski (Executive Director)

9,341,668

9,341,668

5,893,480

597,000

Abid Ismail (Executive Director)

4,151,841

4,151,841

-

389,843

There were no taxable benefits, bonus, long term incentives or other incomes

Paul Pindar (Non-Executive Director)

(2)

6,287,927

6,287,927

6,287,927

-

1. On 18 May 2017, 3,448,188 ordinary shares of 0.1 pence each were allotted to Jas Bagniewski, following the exercise of options over ordinary shares. 
The gain on these options amounted to £3,582,667. The charge for the year for all options held by this director amounted to £341,371.
2. On 12 May 2017, 4,151,841 ordinary C shares of 0.1 pence each were allotted to Abid Ismail, following the exercise of options over ordinary C shares. 
The gain on these options amounted to £3,995,510. The charge for the year for all options held by this director amounted to £244,959.
3. The charge for the year for all options held by this director amounted to £174,810.

Peter Hepworth (Non-Executive Director)

Thomas Enraght-Moony (Non-Executive Director)

-

-

-

-

-

-

99,000

99,000

There were no sales of shares by a director to report.

1. 2016 comparative requires modification to account for bonus issue and consolidation of shares
2. Includes connected persons

42

43

g o v e r n a n c e   r e p o r t

statement of directors’ responsibilities 
in respect of the annual report and the 
financial statements

g o v e r n a n c e   r e p o r t

directors’ report

position of the parent Company and enable 
them to ensure that its financial statements 
comply with the Companies Act 2006.  They 
are responsible for such internal control as 
they determine is necessary to enable the 
preparation of financial statements that are 
free from material misstatement, whether due 
to fraud or error, and have general responsibility 
for taking such steps as are reasonably open 
to them to safeguard the assets of the Group 
and to prevent and detect fraud and other 
irregularities.

Under applicable law and regulations, the 
directors are also responsible for preparing a 
Strategic Report and a Directors’ Report that 
complies with that law and those regulations.  

The directors are responsible for the 
maintenance and integrity of the corporate and 
financial information included on the company’s 
website.  Legislation in the UK governing the 
preparation and dissemination of financial 
statements may differ from legislation in other 
jurisdictions.

The directors are responsible for preparing 
the Annual Report and the Group and parent 
Company financial statements in accordance 
with applicable law and regulations.

Company law requires the directors to 
prepare Group and parent Company financial 
statements for each financial year.  As 
required by the AIM Rules of the London Stock 
Exchange they are required to prepare the 
Group financial statements in accordance 
with International Financial Reporting 
Standards as adopted by the EU (IFRSs as 
adopted by the EU) and applicable law and 
have elected to prepare the parent Company 
financial statements on the same basis.

Under company law the directors must not 
approve the financial statements unless they 
are satisfied that they give a true and fair view 
of the state of affairs of the Group and parent 
Company and of their profit or loss for that 
period. In preparing each of the Group and 
parent Company financial statements, the 
directors are required to:  

•  select suitable accounting policies and then apply 

them consistently;

•  make judgements and estimates that are reasona-

ble, relevant and reliable;

•  state whether they have been prepared in accor-

dance with IFRSs as adopted by the EU;

•  assess the Group and parent Company’s ability to 
continue as a going concern, disclosing, as appli-
cable, matters related to going concern; and

•  use the going concern basis of accounting unless 
they either intend to liquidate the Group or the 
parent Company or to cease operations, or have 

no realistic alternative but to do so.

The directors are responsible for keeping 
adequate accounting records that are 
sufficient to show and explain the parent 
Company’s transactions and disclose with 
reasonable accuracy at any time the financial 

The Corporate Governance Report approved 
by the Board is provided on pages 32 to 34 and 
incorporated by reference into this Directors’ 
Report.

presence outside of UK

the company has the following subsidiaries 
outside of the UK

Eve sleep inc

Eve Sleep SASU

Principal place of  

185 W. Broadway, 

business/ Registered 

Suite 101, PO Box 

office address

1150, Jackson, USA

Registered Number

EIN 

47-4164566

Ownership
2017

Ownership
2016

100%

100%

5 Rue Des Suisses, 

75014, Paris

823397419 R.C.S 

Paris

100%

100%

information contained elsewhere in this 
Annual Report 

Information required to be included in this 
Directors’ Report can be found elsewhere in the 
Annual Report as indicated in the table below 
and is incorporated into this report by reference:

Information

Page(s)

Future Developments

Going Concern Statement 

Risk Management and principal risks

Corporate Governance Statement

Information on the Group’s financial risk
management objectives and policies,
and its exposure to credit risk, liquidity
risk, interest rate risk, foreign currency
risk and financial instruments

21

54

28

42

72

significant events since the end of the 
financial year

There have been no significant events affecting 
the Company since 1 January 2018.  

  
 
  
44

45

annual general meeting
The Annual General Meeting of the Company 
will be held at 12.00pm on Thursday 24 May 
2018 at Instinctif offices, 1st Floor, 65 Gresham 
Street, London, EC2V 7NQ . The Notice of 
Meeting has been sent to shareholders along 
with this Annual Report. 

Approved and signed on behalf of the Board

Paul Pindar
Chairman
19 April 2018

auditor

KPMG LLP was appointed as auditor and is 
willing to continue in office. In accordance with 
s489(4) of the Companies Act 2006 a resolution 
for their reappointment will be proposed at the 
forthcoming Annual General Meeting.

share capital

The issued share capital of the Company at 31 
December 2017 was 138,621,020 ordinary shares 
of 0.1p. Full details of the issued share capital, 
together with the details of shares issued during 
the year to 31 December 2017, are shown in 
Note 16 to the financial statements on page 68.

statement on disclosure of information to 
auditors

The directors confirm that, so far as each is 
aware, there is no relevant audit information 
of which the Group’s auditors are unaware. 
Each of the directors has taken all the steps he 
should have taken as a director to make himself 
aware of any relevant audit information and to 
establish that the Group’s auditors are aware of 
that information.

dividends

The directors do not recommend the payment 
of a dividend.  

strategic report

This is set out on pages 13 to 29 of the Annual 
Report and includes an indication of likely 
future developments, and forms part of this 
Directors’ Report.

research and development

The Group undertakes a continuous 
programme of development expenditure.  
Development expenditure is capitalised only 
when the end product is technically and 
commercially feasible and when sufficient 
resource is available to complete the 
development, as disclosed in note 2.10 to the 
accounts. 

political donations

The interests of the directors and their closely 
associated persons in the share capital of 
the Company, along with details of directors’ 
share options and awards, are contained in 
the Directors’ Remuneration Report on pages 
40 to 41. At no time during the year did any of 
the directors have a material interest in any 
significant contract with eve Sleep plc.  

The Company’s policy is for all of the Executive 
Directors to have twelve month rolling service 
contracts. All Non-Executive Directors are 
salaried and are appointed for an initial term 
of three years from Admission to AIM which 
took place on 18 May 2017.

eve maintains directors’ and officers’ liability 
insurance which gives appropriate cover for 
any legal action brought against its directors. 
The Company has also provided an indemnity 
for its directors, which is a qualifying third-party 
indemnity provision, for the purposes of section 
234 of the Companies Act 2006. This was in 
place throughout the year and up to the date 
of approval of the financial statements.

No political donations have been made during 
this financial year. 

articles of association

directors

Details of the directors as at the date of this 
report and who served throughout the period 
are set out on page 40.

eve Sleep’s Articles of Association can only 
be amended by special resolution and are 
available on our website.  

 
46

47

g o v e r n a n c e   r e p o r t

independent auditor’s report  
to the members of eve Sleep plc

1. Our opinion is unmodified

Basis for opinion  

We have audited the financial statements 
of eve Sleep Plc (“the Group”) for the year 
ended 31 December 2017 which comprise the 
consolidated statement of profit and loss and 
other comprehensive income, consolidated 
statement of financial position, consolidated 
statement of changes in equity, consolidated 
statement of cash flows, Company statement 
of financial position, Company statement of 
changes in equity, Company statement of 
cash flows and the related notes, including the 
accounting policies in note 2.   

In our opinion:  

•  the financial statements give a true and fair 
view of the state of the Group’s and of the 
parent Company’s affairs as at 31 December 
2017 and of the Group’s loss for the year then 
ended;  

•  the group financial statements have been pro-
perly prepared in accordance with Internatio-
nal Financial Reporting Standards as adopted 
by the European Union (IFRSs as adopted by 
the EU);  

•  the parent Company financial statements 

have been properly prepared in accordance 
with IFRSs as adopted by the EU and as applied 
in accordance with the provisions of the Com-
panies Act 2006; and  

•  the financial statements have been prepared 
in accordance with the requirements of the 
Companies Act 2006. 

Materiality:
Group financial statements as 
a whole

£0.25m (2016: £0.3m)
1% (2016: 2.5%) of total 
Group revenues

Coverage

100% (2016: 100%) of Group 
loss before tax

We conducted our audit in accordance 
with International Standards on Auditing 
(UK) (“ISAs (UK)”) and applicable law.  Our 
responsibilities are described below.  We have 
fulfilled our ethical responsibilities under, and 
are independent of the Group in accordance 
with, UK ethical requirements including the FRC 
Ethical Standard as applied to listed entities.  
We believe that the audit evidence we have 
obtained is a sufficient and appropriate basis 
for our opinion.

Risks of material 
misstatement

Consolidated and 
parent Company 
- recurring risk 

Revenue recognition 
including management 
override of controls

Risk vs 2016: 
Down (cid:122)

Consolidated and 
parent Company 
- new risk

Accounting for share 
options scheme

New risk 
2017

2. Key audit matters: our assessment of 
risks of material misstatement  

Key audit matters are those matters that, in 
our professional judgement, were of most 
significance in the audit of the financial 
statements and include the most significant 
assessed risks of material misstatement 
(whether or not due to fraud) identified by us, 
including those which had the greatest effect 
on: the overall audit strategy; the allocation of 
resources in the audit; and directing the efforts 
of the engagement team.  These matters 
were addressed in the context of our audit of 
the financial statements as a whole, and in 
forming our opinion thereon, and we do not 
provide a separate opinion on these matters.  
In arriving at our audit opinion above, the key 
audit matters, in decreasing order of audit 
significance, were as follows:

Revenue recognition including 
management override of 
controls  

(Consolidated: £27.7m; 2016: 
£12.0m) 

Refer to page 36 (Audit 
Committee Report) and note 
2.15 on page 57 (accounting 
policy)  

Accounting for eve sleep share 
option scheme  

(Consolidated and parent 
Company:£1.8 million; 2016: £ nil)  

Refer to note 2.17 on page 58 
(accounting policy) and note 
17 on pages 69 to 71 (financial 
disclosures).  

The risk

Our Reponse

Sales revenue recognition 

Our procedures included:  

The Group’s revenues have increased significantly 
in the current year in line with the business 
model and investment in the group’s chosen 
markets following its admission to AIM in May 
2017.  Accordingly, there is significant focus on 
management to deliver revenue growth from the 
group’s operating activities.  

We therefore concluded that there was 
heightened risk at the financial statement level of 
management override of control, as the directors 
may seek to modify the results through the posting 
of fictitious sales transactions by way of manual 
journal entries or by intentionally manipulating 
judgements used in determining the provision for 
sales returns. 

- Tests of detail:  We agreed  gross revenue (before 
accounting for returns) recognised in the financial year 
to cash receipts per bank statements and taking into 
account year on year movements in trade receivables 
in order to check the occurrence of revenue 
recognised.  

- Benchmarking assumptions: We challenged the key 
assumptions used in sales return provision calculation, in 
particular the rate of return through comparing the year 
end provision to actual 2017 sales returns in 2018.  In 
addition, we also considered the historical accuracy of 
the provision by checking historical return data trends.  

Tests of detail: We considered the adequacy of the 
Group’s disclosures in respect of revenue and provision 
for sales returns.  

- Assessing transparency: We considered the adequacy 
of the Group’s disclosures in respect of revenue and 
provision for sales returns.  

Subjective valuation  

Our procedures included:  

The directors have put in place new share option 
schemes during in 2017.  A number of options 
were issued prior to the IPO which were valued 
using a valuation model, which includes various 
assumptions. There is a heightened risk of error due 
to the number of options issued and the fact that 
certain option vested early on IPO.

- Benchmarking assumptions: We obtained the 
valuations prepared by the directors and challenged 
the key assumptions applied in determining the grant 
date fair value of the options awarded, being the risk 
free rate, volatility rate, enterprise value and option life 
against externally derived data.

- Re-performance: We independently recalculated the 
value of the awards granted, accelerated due to the 
IPO, and the related share based payment expense 
recognised.  

- Assessing transparency: We considered the 
adequacy of the Group’s disclosures in respect of the 
employee share option schemes.

3. Our application of materiality and an 
overview of the scope of our audit  

Materiality for the Group financial statements 
as a whole was set at £0.25m (2016: £0.30m), 
determined with reference to a benchmark 
of Group revenue of £27.4m (2016: £12.0m), 
of which it represents 1% (2016: 2.5%).  We 
consider total revenue to be the most 
appropriate benchmark as it provides a more 
stable measure year on year than group loss 
before tax.  

Materiality for the parent company financial 
statements as a whole was set at £0.18m 
(2016: £0.19m), determined with reference to 
a benchmark of company total revenue of 
£16.1m (2016: £7.7m), of which it represents 1% 
(2016: 2.5%).  

We agreed to report to the Audit Committee 
any corrected or uncorrected identified 
misstatements exceeding £0.013m (2016: 
£0.0.15m), in addition to other identified 

misstatements that warranted reporting on 
qualitative grounds. 

The Group team performed the audit of 
the Group as if it was a single aggregated 
set of financial information.  The audit was 
performed using the materiality levels set out 
above.

4. We have nothing to report on going 
concern  

We are required to report to you if we have 
concluded that the use of the going concern 
basis of accounting is inappropriate or there 
is an undisclosed material uncertainty that 
may cast significant doubt over the use of that 
basis for a period of at least twelve months 
from the date of approval of the financial 
statements.  We have nothing to report in 
these respects.  basis for a period of at least 
twelve months from the date of approval of 
the financial statements.  We have nothing to 
report in these respects.  

 
 
  
 
48

49

g o v e r n a n c e   r e p o r t

independent auditor’s report to 
the members of eve Sleep plc
Continued

5. We have nothing to report on the other 
information in the Annual Report  

The directors are responsible for the other 
information presented in the Annual Report 
together with the financial statements.  Our 
opinion on the financial statements does not 
cover the other information and, accordingly, 
we do not express an audit opinion or, 
except as explicitly stated below, any form of 
assurance conclusion thereon.  

Our responsibility is to read the other 
information and, in doing so, consider whether, 
based on our financial statements audit work, 
the information therein is materially misstated 
or inconsistent with the financial statements 
or our audit knowledge. Based solely on 
that work we have not identified material 
misstatements in the other information.

Strategic report and directors’ report  

Based solely on our work on the other 
information:   

•  we have not identified material misstatements in 
the strategic report and the directors’ report;  

•  in our opinion the information given in those reports 

for the financial year is consistent with the   
financial statements; and  

•  in our opinion those reports have been prepared in 

accordance with the Companies Act 2006.  

6. We have nothing to report on the other 
matters on which we are required to 
report by exception   

Under the Companies Act 2006, we are 
required to report to you if, in our opinion:

•  adequate accounting records have not been kept 
by the parent Company, or returns adequate for  
our audit have not been received from branches 
not visited by us; or  

•  the parent Company financial statements are not 
in agreement with the accounting records and  
returns; or  

•  certain disclosures of directors’ remuneration  

specified by law are not made; or  

•  we have not received all the information and ex-

planations we require for our audit. 

We have nothing to report in these respects

7. Respective responsibilities  

Directors’ responsibilities  

As explained more fully in their statement set 
out on page 42, the directors are responsible 
for: the preparation of the financial statements 
including being satisfied that they give a 
true and fair view; such internal control as 
they determine is necessary to enable the 
preparation of financial statements that are 
free from material misstatement, whether due 
to fraud or error; assessing the Group and, 
parent Company’s ability to continue as a 
going concern, disclosing, as applicable, 
matters related to going concern; and using 
the going concern basis of accounting unless 
they either intend to liquidate the Group or 
the parent Company or to cease operations, 
or have no realistic alternative but to do so.    

7. Respective responsibilities (Continued)

Auditor’s responsibilities  

Our objectives are to obtain reasonable 
assurance about whether the financial 
statements as a whole are free from material 
misstatement, whether due to fraud or error, 
and to issue our opinion in an auditor’s report.  
Reasonable assurance is a high level of 
assurance, but does not guarantee that an 
audit conducted in accordance with ISAs (UK) 
will always detect a material misstatement 
when it exists.  Misstatements can arise from 
fraud or error and are considered material 
if, individually or in aggregate, they could 
reasonably be expected to influence the 
economic decisions of users taken on the basis 
of the financial statements.   

A fuller description of our responsibilities is 
provided on the FRC’s website at www.frc.org.
uk/auditorsresponsibilities.

8. The purpose of our audit work and to 
whom we owe our responsibilities 

This report is made solely to the Company’s 
members, as a body, in accordance with 
Chapter 3 of Part 16 of the Companies Act 
2006.  Our audit work has been undertaken 
so that we might state to the Company’s 
members those matters we are required 
to state to them in an auditor’s report and 
for no other purpose.  To the fullest extent 
permitted by law, we do not accept or 
assume responsibility to anyone other than the 
Company and the Company’s members, as a 
body, for our audit work, for this report, or for 
the opinions we have formed.  

Craig Douglas (Senior Statutory Auditor)  
for and on behalf of KPMG LLP, Statutory 
Auditor  
Chartered Accountants  
15 Canada Square  
London  
E14 5GL  
19 April 2018

  
  
 
50

51

consolidated statement of profi t and loss and other 

comprehensive income
for the year ended 31 December 2017

consolidated statement of fi nancial position
at 31 December 2017

Revenue

Cost of sales

Gross Profi t

Distribution expense

Administrative Expenses

Operating loss before IPO related expenditure and share 
based payment charge

IPO Related expenditure

Share based Payment Charges

Operating loss

Net fi nance income

Loss before tax

Taxation

Loss for the year

Note

3

4

17

7

8

2017 
£

2016 
£

Non-current assets

Property, Plant and equipment

27,744,995

11,966,770

Intangible assets

(11,749,049)

(6,152,136)

15,995,946

5,814,634

(3,430,085)

(1,231,308)

(27,686,895)

(15,921,078)

(15,121,034)

(11,337,752)

(2,124,528)

(1,757,204)

-

-

(19,002,766)

(11,337,752)

25,096

-

(18,977,670)

(11,337,752)

-

-

(18,977,670)

(11,337,752)

Current assets

Inventories

Trade and other receivables

Cash and cash equivalents

Total assets

Current liabilities

Trade and other payables

Provisions

Total liabilities

Net assets

Note

9

10

11

12

13

14

15

2017 
£

36,458

378,538

414,996

691,340

4,177,056

26,926,389

2016 
£

7,945

-

7,945

491,181

1,049,660

4,639,355

31,794,785

6,180,196

32,209,781

6,188,141

4,548,019

2,186,241

826,702

715,097

5,374,721

2,901,338

5,374,721

2,901,338

26,835,060

3,286,803

Basic and diluted loss per share

18

(16.17p)

(16.78p)

There was no other comprehensive income for the year. All results relate to continuing activities.

Notes 1 to 24 form part of the historical fi nancial information shown above

Equity attributable to equity holders of the parent

Share capital

Share Premium

16

138,631

316

36,716,371

16,124,928

Share based payment reserve

138,794

-

Retained earnings

Total Equity

(10,158,736)

(12,838,441)

26,835,060

3,286,803

Notes 1 to 24 form part of the historical fi nancial information shown above

These fi nancial statements were approved by the board of directors on eve Sleep plc and were signed on it’s behalf by:

Abid Ismail
Director
19 April 2018
Company registered number: 09261636

52

53

consolidated statement of changes in equity
for the year ended 31 December 2017

consolidated statement of cash flows
for the year ended 31 December 2017

For the year ended 31 December 2017

Share 
Capital
£

Share 
Premium
£

Share based 
payment reserve
£

Retained 
Earnings
£

Total Equity
£

Balance at 1 January 2017

316

16,124,928

Issue of shares

Bonus share issue

38,767

85,948

40,698,396

(85,948)

Share premium cancellation

-

(20,038,965)

Exercise of options

13,600

17,960

Share based payment charge

Transfer on exercise of options

-

-

-

-

-

-

-

-

-

1,757,204

(12,838,441)

3,286,803

-

-

20,038,965

-

-

40,737,163

-

-

31,560

1,757,204

(1,618,410)

1,618,410

-

Transactions with owners

138,315

20,591,443

138,794

21,657,375

42,525,927

Cash flows from operating activities

Operating loss after taxation

IPO related expenditure

2017
£

2016
£

(18,977,670)

(11,337,752)

2,124,528

-

Operating loss before IPO related expenditure

(16,853,142)

(11,337,752)

Adjustments for

Net finance income

Depreciation and amortisation

Increase in trade and other receivables

Increase in inventories

Increase in trade and other payables

Increase in provisions 

Share based payment charge

IPO related expenditure

(25,096)

7,945

(3,127,396)

(200,159)

2,361,778

111,606

1,757,204

(2,124,528)

-

2,647

(629,515)

(491,181)

1,992,740

540,962

-

-

Loss for the year

(18,977,670)

(18,977,670)

Net cash outflow from operating activities

(18,091,788)

(9,922,099)

Balance at 31 December 2017

138,631

36,716,371

138,794

(10,158,736)

26,835,060

for the year ended 31 December 2016

Balance at 1 January 2016

226

3,112,439

Issue of shares

Transactions with owners

Loss for the year

90

90

13,012,489

13,012,489

Balance at 31 December 2016

316

16,124,928

-

-

-

-

(1,500,689)

1,611,976

-

-

13,012,579

13,012,579

(11,337,752)

(11,337,752)

(12,838,441)

3,286,803

Cash flows from investing activities

Acquisition of property, plant and equipment

Development of intangible assets

(36,458)

(378,538)

(10,592)

-

Net cash outflows from investing activities

(414,996)

(10,592)

Cash flows from financing activities

Proceeds from issue of share capital

40,768,722

13,012,579

Net finance income

25,096

-

Net cash inflows from financing activities

40,793,818

13,012,579

Cash at beginning of year

Movement in cash

Cash at end of year

4,639,355

22,287,034

26,926,389

1,559,467

3,079,888

4,639,355

54

notes to the financial statements
forming part of the financial statements

1. Reporting Entity

notes to the financial statements
continued

Transactions eliminated on consolidation

55

eve sleep PLC (the “Company”) is a public company, domiciled and registered in England in the UK. The registered number is 

09261636 and the registered address at 31st December 2017 was Interchange Atrium, The Stables Market, Chalk Farm Road, London, 

England, NW1 8AH. On 5th February 2018 the company changed its registered address to 128 Albert Street, London, England, NW1 

Intra-group balances and transactions, and any unrealised income and expenses arising from intra-group transactions, are 

eliminated. Unrealised gains arising from transactions with equity-accounted investees are eliminated against the investment to the 

extent of the Group’s interest in the investee. Unrealised losses are eliminated in the same way as unrealised gains, but only to the 

7NE

2. Accounting Policies

2.1 Basis of preparation

The group financial statements consolidate those of the Company and its subsidiaries (together referred to as the “Group”). 

The Group financial statements have been prepared and approved by the directors in accordance with International Financial 

Reporting Standards as adopted by the EU (“Adopted IFRSs”).

The accounting policies set out below have, unless otherwise stated, been applied consistently to all periods presented in these 

Group financial statements. 

Judgements made by the directors, in the application of these accounting policies that have significant effect on the financial 

statements and estimates with a significant risk of material adjustment in the next year are discussed in note 2.19.

2.2 Measurement Convention

The financial statements are prepared on the historical cost basis.

2.3 Going Concern

The financial statements are prepared on a going concern basis, notwithstanding that the Group has reported an operating loss 

of £19.0m (2016: £11.3m) and has operating cash outflows of £18.1m (2016: £9.9m) for the year ended 31 December 2017, which the 

directors believe to be appropriate for the reasons set out below

The directors consider that despite incurring losses since inception, the business plan and cashflow forecasts that the directors have 

prepared demonstrate that the Group will generate cash inflows from operating activities and there is sufficient cash to enable the 

group to operate. With cash resources of £26.9M as at 31 December 2017 the directors are of the opinion that there is sufficient cash 

for the Group and parent company to continue to meets its liabilities for a period of at least 12 months from the date of approval of 

these financial statements.  

2.4 Functional and presentation Currency

The financial statements are presented in Sterling, which is the functional and presentational currency of the Company

2.5 Basis of consolidation

Subsidiaries

Subsidiaries are entities controlled by the Group. The Group controls an entity when it is exposed to, or has rights to, variable 

returns from its involvement with the entity and has the ability to affect those returns through its power over the entity. In assessing 

control, the Group takes into consideration potential voting rights. The acquisition date is the date on which control is transferred to 

the acquirer. The financial statements of subsidiaries are included in the consolidated financial statements from the date that control 

commences until the date that control ceases. 

extent that there is no evidence of impairment.

2.6 Foreign Currency

Transactions in foreign currencies are translated to the respective functional currencies of Group entities at the foreign exchange 

rate ruling at the date of the transaction. Monetary assets and liabilities denominated in foreign currencies at the balance sheet date 

are retranslated to the functional currency at the foreign exchange rate ruling at that date. Foreign exchange differences arising 

on translation are recognised in the income statement (except for differences arising on the retranslation of a financial liability 

designated as a hedge of the net investment in a foreign operation that is effective, or qualifying cash flow hedges, which are 

recognised directly in other comprehensive income). Non-monetary assets and liabilities that are measured in terms of historical 

cost in a foreign currency are translated using the exchange rate at the date of the transaction. Non-monetary assets and liabilities 

denominated in foreign currencies that are stated at fair value are retranslated to the functional currency at foreign exchange rates 

ruling at the dates the fair value was determined.

The assets and liabilities of foreign operations, including goodwill and fair value adjustments arising on consolidation, are translated 

to the Group’s presentational currency, Sterling, at foreign exchange rates ruling at the balance sheet date. The revenues and 

expenses of foreign operations are translated at an average rate for the year where this rate approximates to the foreign exchange 

rates ruling at the dates of the transactions.

Exchange differences arising from this translation of foreign operations are reported as an item of other comprehensive income 

and accumulated in the foreign currency translation reserve (FCTR) or non-controlling interest, as the case may be. When a foreign 

operation is disposed of, such that control, joint control or significant influence (as the case may be) is lost, the entire accumulated 

amount in the FCTR, net of amounts previously attributed to non-controlling interests, is recycled to profit or loss as part of the 

gain or loss on disposal. When the Group disposes of only part of its interest in a subsidiary that includes a foreign operation while 

still retaining control, the relevant proportion of the accumulated amount is reattributed to non-controlling interests. When the 

Group disposes of only part of its investment in an associate or joint venture that includes a foreign operation while still retaining 

significant influence or joint control, the relevant proportion of the cumulative amount is recycled to profit or loss.

2.7 Classification of financial instruments issued by the Group

Following the adoption of IAS 32, financial instruments issued by the Group are treated as equity only to the extent that they meet 

the following two conditions: 

(a)  they include no contractual obligations upon the group to deliver cash or other financial assets or to exchange financial assets 

or financial liabilities with another party under conditions that are potentially unfavourable to the Group; and 

(b)  where the instrument will or may be settled in the company’s own equity instruments, it is either a non-derivative that 

includes no obligation to deliver a variable number of the company’s own equity instruments or is a derivative that will be settled 

by the company’s exchanging a fixed amount of cash or other financial assets for a fixed number of its own equity instruments.

To the extent that this definition is not met, the proceeds of issue are classified as a financial liability.  Where the instrument so 

classified takes the legal form of the company’s own shares, the amounts presented in these financial statements for called up share 

capital and share premium account exclude amounts in relation to those shares. 

2.8  Non-derivative financial instruments

Non-derivative financial instruments comprise investments in equity and debt securities, trade and other receivables, cash and cash 

equivalents, loans and borrowings, and trade and other payables.

56

notes to the financial statements
continued

2.8  Non-derivative financial instruments (Continued)

Trade and other receivables

notes to the financial statements
continued

2.11  Inventories

57

Trade and other receivables are recognised initially at fair value. Subsequent to initial recognition they are measured at amortised 

expenditure incurred in acquiring the inventories, production or conversion costs and other costs in bringing them to their existing 

cost using the effective interest method, less any impairment losses. 

location and condition. A provision is also made to write down any slow-moving or obsolete inventory to net realisable value.

Inventories are stated at the lower of cost and net realisable value. Cost is based on the weighted average principle and includes 

Trade and other payables

2.12  Investments

Trade and other payables are recognised initially at fair value.  Subsequent to initial recognition they are measured at amortised cost 

Investments in subsidiary companies are stated at cost and are subject to review for impairment indicator if identified.

using the effective interest method.

Cash and cash equivalents

Cash and cash equivalents comprise cash balances and call deposits.

2.13  Impairment excluding inventories

Financial assets (including receivables)
A financial asset not carried at fair value through profit or loss is assessed at each reporting date to determine whether there is 

objective evidence that it is impaired. A financial asset is impaired if objective evidence indicates that a loss event has occurred after 

Bank overdrafts that are repayable on demand and form an integral part of the Group’s cash management are included as a 

the initial recognition of the asset, and that the loss event had a negative effect on the estimated future cash flows of that asset that 

component of cash and cash equivalents for the purpose only of the cash flow statement.

can be estimated reliably.

2.9  Property, plant and equipment

An impairment loss in respect of a financial asset measured at amortised cost is calculated as the difference between its carrying 

amount and the present value of the estimated future cash flows discounted at the asset’s original effective interest rate.  Interest on 

Property, plant and equipment are stated at cost less accumulated depreciation and accumulated impairment losses. Where parts of 

the impaired asset continues to be recognised through the unwinding of the discount. When a subsequent event causes the amount 

an item of property, plant and equipment have different useful lives, they are accounted for as separate items of property, plant and 

of impairment loss to decrease, the decrease in impairment loss is reversed through profit or loss.

equipment. Depreciation is charged to the income statement on a straight-line basis over the estimated useful lives of each part of an 

item of property, plant and equipment. 

The estimated useful lives are as follows:

" 

" 

    Computer equipment 

    Fixtures and fittings 

3 years

3 years

Depreciation methods, useful lives and residual values are reviewed at each balance sheet date.

2.10  Intangible assets

2.14  Provisions

A provision is recognised in the balance sheet when the Group has a present legal or constructive obligation as a result of a past 

event, that can be reliably measured and it is probable that an outflow of economic benefits will be required to settle the obligation. 

Provisions are determined by discounting the expected future cash flows at a pre-tax rate that reflects risks specific to the liability.

2.15  Revenue

Revenue and profit before tax are attributable to the one principal activity of the business. Revenue represents the net sales of goods 

including freight, excluding value added tax. Revenue from the sale of goods is recognised when the Group has transferred the 

goods to the buyer, less appropriate deduction for actual and expected returns and relevant discounts. 

The costs of acquiring and developing software that is not integral to its related hardware is capitalised separately as an intangible 

asset. 

2.16  Expenses

Capitalised software costs include external direct costs of material and services and payroll related costs for employees who 

are directly associated with the project. Capitalised software development costs are stated at historic cost less accumulated 

Operating lease payments
Payments made under operating leases are recognised in the income statement on a straight-line basis over the term of the lease. 

amortisation. Amortisation is calculated on a straight-line basis over the assets’ expected economic lives, normally between three 

Lease incentives received are recognised in the income statement as an integral part of the total lease expense. 

to five years, and applied starting in the financial year after capitalisation. Software under development is held at cost less any 

recognised impairment loss.

Expenditure on development activity is capitalised if the product or process is technically and commercially feasible, and if the 

Financing income and expenses
Financing expenses comprise interest payable, finance charges on shares classified as liabilities and finance leases recognised in 

Group intends to, and has the technical ability and sufficient resources to complete development, future economic benefits are 

profit or loss using the effective interest method, unwinding of the discount on provisions, and net foreign exchange losses that are 

probable, and if the Group can measure reliably the expenditure attributable to the intangible asset during its development. 

recognised in the income statement (see foreign currency accounting policy).  Borrowing costs that are directly attributable to the 

Development activities involve a plan or design for the production of new or substantially improved products or processes.

acquisition, construction or production of an asset that takes a substantial time to be prepared for use, are capitalised as part of 

the cost of that asset. Financing income comprise interest receivable on funds invested, dividend income, and net foreign exchange 

Where no intangible asset can be recognised, development expenditure is recognised as an expense in the period in which it is 

gains.

incurred. Expenditure on research activities is recognised as an expense in the period in which it is incurred.

Interest income and interest payable is recognised in profit or loss as it accrues, using the effective interest method. Dividend 

income is recognised in the income statement on the date the entity’s right to receive payments is established.  Foreign currency 

gains and losses are reported on a net basis.

 
 
58

notes to the financial statements
continued

notes to the financial statements
continued

59

2.17  Employee benefits

2.19  Significant estimates and judgements

Defined contribution plans
The company operates a defined contribution plan. A defined contribution plan is a post-employment benefit plan under which the 

The preparation of financial statements in conformity with IFRS as adopted by the EU requires management to make judgements, 

estimates and assumptions that affect the reported amounts of assets and liabilities and the disclosure of contingent assets and 

company pays fixed contributions into a separate entity and will have no legal or constructive obligation to pay further amounts. 

liabilities. The estimates and assumptions are based on historical experience and various other factors believed to be reasonable 

Obligations for contributions to defined contribution pension plans are recognised as an expense in the profit and loss account in 

under the circumstances. Actual results could differ from these estimates and any subsequent changes are accounted for when such 

the periods during which services are rendered by employees

information becomes available. The judgements, estimates and assumptions that are the most subjective or complex are discussed 

Share based payment transactions
Share-based payment arrangements in which the Group receives goods or services as consideration for its own equity instruments 

are accounted for as equity-settled share-based payment transactions, regardless of how the equity instruments are obtained by the 

Group.

below:

Accounting estimates

Inventory valuation
Note 11: Inventories: Inventory is carried at the lower of cost or net realisable. The estimation of net realisable value may be different 

The grant date fair value of share-based payments awards granted to employees is recognised as an employee expense, with a

from the future actual value realised due provisions for slow moving or obsolete inventory. The provision for slow moving or 

corresponding increase in equity, over the period in which the employees become unconditionally entitled to the awards. The fair

obsolete inventory is based upon an analysis of the inventory turnover and management’s best estimate of the subsequent volumes 

value of the options granted is measured using an option valuation model, taking into account the terms and conditions upon which

of inventory held at year end sold in subsequent periods.  This estimate is sensitive to the evaluation of slow moving inventory.

the awards were granted. The amount recognised as an expense is adjusted to reflect the actual number of awards for which the

Actual net realisable value may be different from these estimates. Refer to note 11 for amounts relating to valuation of inventories.

related service and non-market vesting conditions are expected to be met, such that the amount ultimately recognised as an expense
is based on the number of awards that do meet the related service and non-market performance conditions at the vesting date. For

share-based payment awards with market and non-vesting conditions, the grant date fair value of the share-based payment is 

Trade receivables
Note 12: Trade and other receivables: Management assess the likely recoverability of amounts invoiced to customers on the 

measured to reflect such conditions and there is no true-up for differences between expected and actual outcomes.

creditworthiness of its credit partners and the age of debts at the period end. The directors consider the carrying amount of trade 

Share based payments reserve
This comprises the cumulative share-based payment charge recognised in the Statement of Comprehensive Income in relation to 

equity-settled options and share rights issued but not yet exercised.

2.18  Taxation

receivables approximates to their fair value.

Share based payments
Note 17: Share based payments: The fair value of services received in return for share options granted is measured by reference to 

the fair value of share options granted. The estimate of fair value is measured using the Black-scholes model. The use of a valuation 

model such as this involves making certain assumptions around the inputs into the model. There is also uncertainty around the 

number of shares likely to vest and the model therefore takes into accounts management’s best estimate of this.

Tax on the profit or loss for the year comprises current and deferred tax. Tax is recognised in the income statement except to the 

extent that it relates to items recognised directly in equity, in which case it is recognised in equity.

Accounting judgements

Current tax is the expected tax payable or receivable on the taxable income or loss for the year, using tax rates enacted or 

substantively enacted at the balance sheet date, and any adjustment to tax payable in respect of previous years.

Intangible Assets
Note 10: Intangible assets: Development expenditure is recognised on the statement of financial position when certain criteria are 

met, as described more fully in the accounting policy on the treatment of research and development expenditure. Management 

Deferred tax is provided on temporary differences between the carrying amounts of assets and liabilities for financial reporting 

uses its judgment in assessing development against the criteria. After capitalisation, management monitors whether the recognition 

purposes and the amounts used for taxation purposes. The following temporary differences are not provided for: the initial 

requirements continue to be met and whether there are any indicators that the asset may be impaired, as discussed above.

recognition of goodwill; the initial recognition of assets or liabilities that affect neither accounting nor taxable profit other than in 

a business combination, and differences relating to investments in subsidiaries to the extent that they will probably not reverse in 

the foreseeable future. The amount of deferred tax provided is based on the expected manner of realisation or settlement of the 

carrying amount of assets and liabilities, using tax rates enacted or substantively enacted at the balance sheet date.

A deferred tax asset is recognised only to the extent that it is probable that future taxable profits will be available against which the 

temporary difference can be utilised.

60

notes to the financial statements
continued

notes to the financial statements
continued

61

2.20  Adopted IFRS not yet applied

3 Segmental analysis

The accounting policies applied are consistent with those adopted and disclosed in the Group financial statements for the year 

IFRS 8, “Operating Segments”, requires operating segments to be determined based on the Group’s internal reporting to the Chief 

ended 31 December 2016. Various new accounting standards and amendments were issued during the year, none of which have an 

Operating Decision Maker. The Chief Operating Decision Maker has been determined to be the executive board and the primary 

impact on the current year.

segmental reporting format of the Group is geographical by customer location, based on the Group’s management and internal 

The following accounting standards are in issue but not yet effective and have not been adopted by the Group:

reporting structure.

The executive board assesses the performance of each segment based on revenue and gross profit after distribution expenses, which 

IFRS 9 ‘Financial Instruments’ replaces IAS 39 ‘Financial Instruments Recognition and Measurement’. 

The standard is effective for accounting periods beginning on or after 1 January 2018. The Group has 

completed an assessment of IFRS 9 and it is expected that adoption will not have a material impact on the 

results or financial position of the Group.

IFRS 15 ‘Revenue from Contracts with Customers’ replaces IAS 18 ‘Revenue’. This standard is effective for 

accounting periods beginning on or after 1 January 2018. The Group has completed an assessment of IFRS 

15 and it is expected that adoption will not have a material impact on the results or financial position of the 

Group.

IFRS 16 ‘Leases’ is effective for periods beginning on or after 1 January 2019. Early adoption is permitted if 

IFRS 15 has also been adopted. The standard will require lease liabilities and the right of use assets for leases 

to be recognised on the Statement of Financial Position. The Group has completed an assessment of IFRS 

16. The net impact on the income statement between the old and the new leasing standards is immaterial, 

and a recognition of leased assets and liabilities will be presented on the balance sheet.

excludes administrative expenses.

For the year ended 31 December 2017

Revenue

Cost of Sales

Gross Profit

Distribution expenses

Segment results

Administration expenses

IPO Related expenditure

Share based payment charge

Net finance income

Loss for the year

For the year ended 31 December 2016

Revenue

Cost of Sales

Gross Profit

Distribution expenses

Segment results

Administration expenses

IPO Related expenditure

Share based payment charge

Net finance income

Loss for the year

UK&I

Rest of Europe

Rest of the World

Total

16,145,542

10,565,634

1,033,819

27,744,995

(6,554,822)

(4,861,552)

(332,675)

(11,749,049)

9,590,720

5,704,082

701,144

15,995,946

(1,412,199)

(1,828,462)

(189,423)

(3,430,084)

8,178,521

3,875,620

511,721

12,565,862

(27,686,895)

(2,124,528)

(1,757,204)

25,096

(18,977,670)

UK&I

Rest of Europe

Rest of the World

Total

7,733,404

3,150,950

1,082,416

11,966,770

(3,781,404)

(1,769,754)

(600,978)

(6,152,136)

3,952,000

1,381,196

481,438

5,814,634

(628,538)

(369,591)

(233,178)

(1,231,308)

3,323,462

1,011,605

248,260

4,583,326

(15,921,078)

-

-

-

(11,337,752)

No analysis of the assets and liabilities of each operating segment is provided to the Chief Operating Decision Maker in the monthly 
management accounts. Therefore no measure of segmental assets or liabilities is disclosed in this note.

Due to the nature of its activities the group is not reliant on any major customers.

62

notes to the financial statements
continued

4 Expenses and auditor’s remuneration

Included in profit/loss are the following:

Auditors remuneration: Audit of these financial statements

Audit of these financial statements

Audit related assurance services

Amounts received by auditor’s and their associates in respect of:

Tax advisory services

Reporting accounting for admission to AIM

Other non audit services

Tax compliance services

Other items

Depreciation of property, plant and equipment

Cost of inventory sold

Cost of inventory write down

Adjustment of inventories to net realisable value

Lease expenditure - other

5 Staff numbers and cost

2017
£

60,000

15,000

126,650

150,000

7,500

10,649

7,945

11,749,049

-

-

423,959

2016
£

47,500

-

-

-

-

-

2,647

5,541,540

610,596

92,969

269,057

The average number of persons employed by the Group (including directors) during the year, analysed by category, was as follows:

Finance

Marketing

Operations

2017

2016

4

22

70

96

3

15

33

51

notes to the financial statements
continued

The aggregate payroll costs of these persons were as follows:

Wages and salaries

Social Security costs

Share based payment

Expenses relating to defined contribution plans

63

2017
£

3,992,354

476,234

1,757,204

6,894

6,232,686

2016
£

2,356,332

202,929

-

-

2,559,261

6 Remuneration of key management personnel and Directors

The aggregate compensation to the Directors of eve Sleep PLC (Executive and Non-Executive) who were the key management 

personnel was as follows:

Salaries or fees

Pension

Employer’s national insurance

Share based payment charge

2017
£

361,990

196

44,109

761,139

1,167,434

2016
£

163,896

-

19,995

-

183,891

Directors’ aggregate emoluments, pension payments, and gains on the exercise of share options are detailed in the Directors’ 

Remuneration Report on pages 40, along with directors’ interests in issued shares and share options on page 41, which form part of 

these audited financial statements.

Directors of the Company and their immediate relatives control 14.3% per cent of the voting shares of the Company.

7. Finance income

Finance income receivable on cash and cash equivalents is recognised in the Statement of Total Comprehensive Income as it is 

earned

Interest receivable on cash and cash equivalents

2017
£

25,096

2016
£

-

 
64

notes to the financial statements
continued

8 Taxation

Recognised in the income statement:

Current tax expense

UK Corporation tax for the current year

Total current tax

Deferred Tax

Deferred tax for the current year

Total deferred tax

Taxation charge to the income statement

Reconciliation of effective tax rate:

Loss for the year

Total tax expense

2017
£

2016
£

-

-

-

-

-

-

-

-

-

-

2017
£

2016
£

(18,977,670)

(11,337,752)

-

-

Loss excluding taxation

(18,977,670)

(11,337,752)

notes to the financial statements
continued

9 Property, plant and equipment

Plant and equipment
£

Fixtures & Fittings
£

Cost

Balance at 1 January 2016

Acquisitions

Balance at 31 December 2016

Acquisitions

Balance at 31 December 2017

Depreciation and Impairment

Balance at 1 January 2016

Depreciation charge for the year

Balance at 31 December 2016

Depreciation charge for the year

Balance at 31 December 2017

Net Book Value

At 31 December 2016

At 31 December 2017

10 Intangible Assets

-

7,326

7,326

-

7,326

-

1,831

1,831

5,495

7,326

5,495

-

-

3,266

3,266

36,458

39,724

-

816

816

2,450

3,266

2,450

36,458

65

Total
£

-

10,592

10,592

36,458

47,050

-

2,647

2,647

7,945

10,592

7,945

36,458

Tax using the UK corporation tax rate of 19.25% (2016: 20%)

(3,653,201)

(2,267,550)

Development Costs
£

Assets under construction
£

Total
£

Effects of:

Expenses not deductible for tax purposes

Fixed asset differences

799,837

472

64,716

-

Current year losses for which no deferred tax asset was recognised

2,852,892

2,202,834

Total Tax expense

-

-

The Group has accumulated tax losses available for offset against future profits of £26,653,156 (2016: £11,899,457). A deferred tax 

asset has not been recognised in respect of these losses as there is uncertainty regarding the timing of when these losses will be 

recovered.  

A reduction in the UK corporation tax rate from 21% to 20% (effective from 1 April 2015) was substantively enacted on 2 July 2013. 

Cost

Balance at 1 January 2017

Acquisitions - internally generated

Acquisitions - externally generated

Balance at 31 December 2017

Depreciation and Impairment

Balance at 1 January 2017

Amortisation and impairment for the year

Further reductions to 19% (effective from 1 April 2017) and to 18% (effective 1 April 2020) were substantively enacted on 26 October 

Balance at 31 December 2017

2015, and an additional reduction to 17% (effective 1 April 2020) was substantively enacted on 6 September 2016. This will reduce the 

company’s future current tax charge accordingly.

Net Book Value

At 31 December 2016

At 31 December 2017

-

92,705

190,235

282,940

-

-

-

-

-

-

95,598

95,598

-

-

-

-

-

92,705

285,833

378,538

-

-

-

-

282,940

95,598

378,538

Development costs relate to internal and external costs  incurred in respect of the infrastucture of the website platform. Assets 

under construction at 31 December 2017 relate to internal and external costs incurred for the development of ERP software for 

internal use. The software is expected to go live in 2018.

66

notes to the financial statements
continued

11 Inventories

Finished Goods

2017
£

691,340

691,340

2016
£

491,181

491,181

There was no write-down of inventories to net realisable value in the year (2016: £703,565). Included within Inventories is a

slow-moving inventory provision of £181,752 (2016: £610,596) Inventory days were 21 days in 2017 (2016: 29 days).

12 Trade and Other receivables

Trade Receivables

Other receivables

Prepayments

2017
£

767,426

2,608,934

800,696

4,177,056

2016
£

322,503

494,806

232,351

1,049,660

The average credit period offered on sales of goods during 2017 was 34 days (2016: 60 days). The average days

sales outstanding (‘‘DSO’’) in 2017 was 51 days (2016: 60 days). At 31 December 2017, trade receivables at a nominal value of £25,301 

(2016: £0) were impaired and fully provided for.

notes to the financial statements
continued

In determining the recoverability of a trade receivable the Group considers any change in the credit quality of the trade receivable 

from the date credit was initially granted up to the relevant year-end. Aside from the major retail customers accounting for the year 

end trade receivable balance mentioned above, the concentration of credit risk is limited due to the customer base being large and 

67

diverse.

13 Cash and Cash equivalents

Cash and cash equivalents per balance sheet

Cash and cash equivalents per cash flow statement

14 Trade and other payables

Trade payables

Non trade-payables and accrued expenses

Taxes and social security payable

2017
£

26,926,389

26,926,389

2017
£

1,591,520

2,796,848

159,651

4,548,019

2016
£

4,639,355

4,639,355

2016
£

1,424,718

463,856

297,667

2,186,241

All trade and other payables are short-term. The directors consider that the carrying amount of trade and other payables 

All trade and other receivables are short-term. The directors consider that the carrying amount of trade receivables approximates to 

approximates to their fair value.

their fair value. All trade and other receivables have been reviewed for indications of impairment.

Trade receivables represent amounts due from wholesale and retail customers.

The Group has not charged interest for late payment of invoices in the current year or prior period.

Allowances against doubtful debts are estimated by reference to irrecoverable amounts based on past default experience. Specific 

counterparty risk is also considered where an analysis of the counterparty’s current financial position indicates a change in credit 

risk.

Before accepting any significant new customer, the Group uses a variety of credit scoring systems to assess the potential customer’s 

15 Provisions

Balance at 1 January 2017

Provisions made during the year

Refunds
£

560,683

4,118,714

Sales Return
£

Total
£

154,414

-

715,097

4,118,714

credit quality and to define credit limits for each customer. Limits and scoring attributed to customers are reviewed regularly.

Provisions used during the year

(3,815,835)

(154,414)

(3,970,249)

Three major retail customers each accounted for more than 10% of the total balance of trade receivables on 31 December 2017, 

compared to 2016 where 72% of the total balance was attributable to one major customer.

Unused amounts reversing in the year

Balance at 31 December 2017

(36,860)

826,702

-

-

(36,860)

826,702

Advances for which related work has not started, and billings in excess of costs incurred and recognised profits are presented as 

A refund provision is required as the Group provides certain products to customers under a 100 day trial period.

deferred income and amounted to £0.5m (2016: £0.2m)

Included in other receivables is £0.7m relating to VAT which is expected to be fully recoverable.

Not overdue

Overdue between 0-30 days

Overdue between 31-60 days

Overdue between 61-90 days

2017
£

378,260

378,240

10,183

743

767,426

2016
£

294,172

4,203

3,664

20,464

322,503

During this period the customer is entitled to return goods for a full refund. The provision is calculated by reference to the rate of 

returns experienced by the Group in preceding periods and the level of sales subject to the relevant trial periods of each product at 

the year end. An analysis of the rate of return over historical periods does not indicate a significant variation in the rate of refunds 

provided to customers and accordingly, whilst there is a degree of estimation in the calculation of this provision, any reasonable 

sensitivity analysis in the rate applied to sales at the year end would not result in a material impact.

A sales return provision was required in 2016 as inventory purchased by a specific wholesale customer was expected to be returned 

under warranty or other contractual conditions. The Group is able to monitor the level of inventory held by third parties in order to 

identify the level of returns likely to arise at period ends. At 31 December 2017 no provision was recognised in this respect.

68

notes to the financial statements
continued

16 Share Capital

Allotted, issued and fully paid:

Number

Nominal Value £

31 December 2017

31 December 2016

Ordinary Shares

138,631,020

Ordinary Shares

Ordinary A Shares

Ordinary B Shares

Ordinary C Shares

Preference Shares

830,400

738,780

68,500

165,412

358,600

Preference A Shares

1,001,379

£0.001

£0.0001

£0.0001

£0.0001

£0.0001

£0.0001

£0.0001

138,631

-

-

-

-

-

-

Total

138,631

-

83

74

7

17

36

100

316

69

notes to the financial statements
continued

16 Share Capital (Continued)

The following fully paid shares were allotted during the year at a premium as shown below:

-  68,077 Preference AA shares of £0.0001 each were allotted with £11.75 paid up on each share

-  206,773 Preference A shares of £0.0001 each were allotted with £24.18 paid up on each share

On 12 May 2017, the company issued 859,480,250 bonus shares to meet the minimum nominal share capital requirements for a 

public company and consolidated the share capital of the company so that shares of 0.01 pence each in the capital of the Company 

of every class were consolidated into shares of 0.1 pence each, with the resulting total share capital being 20,843,040 ordinary 

shares of 0.1 pence each, 18,543,378 Ordinary A shares of 0.1 pence each, 1,719,350 Ordinary B shares of 0.1 pence each, 4,151,841 

Ordinary C shares of 0.1 pence each, 9,000,860 Preference shares of 0.1 pence each and 32,033,347 Preference A shares of 0.1 pence 

each.

On 12 May 2017, 4,151,841 Ordinary C shares of 0.1 pence each were allotted, following the exercise of options over ordinary C shares.

The Company was re-registered as a public company on 12 May 2017 and by special resolution changed its name to eve Sleep PLC.

Immediately prior to admission all shares in the company converted to Ordinary Shares in accordance with Articles 10, 12A and 12B 

of the company’s articles of association in force at the relevant time with the resulting total share capital being 90,443,657 Ordinary 

The table below summarises the movements in number of shares at the beginning and end of the period

shares immediately prior to admission.

Ordinary 
Shares

Ordinary A 
Shares

Ordinary B 
Shares

Ordinary C 
Shares

Pref Shares

Pref A Shares

The Company’s issued share capital on admission to AIM became 138,349,644 Ordinary shares (with an aggregate nominal value of 

£138,350) by virtue of the 34,587,411 placing shares and exercise over options of 13,318,576 shares.

Share Capital 31 Dec 2016

830,400

738,780

68,500

165,412

358,600

1,001,379

138,631,020 at 31 December 2017.

Nominal Value £

£0.0001

£0.0001

£0.0001

£0.0001

£0.0001

£0.0001

During the year since admission to AIM, a further 281,376 exercise over options took place to bring the total share capital to 

Value of Share Capital £

83

74

Summary of Movements

Investors shares allotted

-

-

7

-

17

36

100

17. Share based payments

-

-

274,850

The Group recognised a charge of £1.8m (2016: £0.0m) related to share-based payments during the year to 31 December 2017, all of 

which relates to equity-settled schemes. Of this charge, £1.6m related to options exercised.

Shares prior to bonus issue

830,400

738,780

68,500

165,412

358,600

1,276,229

Bonus issue and consolidation prior to 
admission

20,012,640

17,804,598

1,650,850

3,986,429

8,642,260

30,757,118

Shares post bonus issue

20,843,040

18,543,378

1,719,350

4,151,841

9,000,860

32,033,347

Exercise of options over C Ordinary shares

-

-

-

4,151,841

-

-

Conversion of all share classes to ordinary 
shares

69,600,617

(18,543,378)

(1,719,350)

(8,303,682)

(9,000,860)

(32,033,347)

Shares allotted on admission to AIM

34,587,411

Exercise of share options over ordinary 
shares

13,599,952

Share capital 31 December 2017

138,631,020

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

Nominal Value £

£0.001

£0.001

£0.001

£0.001

£0.001

£0.001

Value of Share capital £

138,631

-

-

-

-

-

The Company issues equity-settled share-based payments to certain employees, whereby employees render services in exchange for 

shares or rights over shares of the parent company. Equity-settled awards are measured at fair value at the date of grant. The fair 

value is calculated using an appropriate option pricing model and is expensed to the Statement of Total Comprehensive Income on a 

straight-line basis over the vesting period after allowing for an estimate of shares that will eventually vest. 

70

notes to the financial statements
continued

notes to the financial statements
continued

71

17. Share based payments (Continued)

17. Share based payments (Continued)

The Company operates an HMRC approved executive management incentive plan (EMI). The vesting conditions are based on length 

The number and weighted average exercise prices of share options are as follows:

of service with typically 25% of the options vesting on or after the 12-month anniversary of the employee’s start after which vesting 

occurs in equal monthly tranches so that options vest in full on the 48-month anniversary of the employee’s start date. All options 

are equity settled. 

Weighted Average Exercise 
Price
£

Number of Options

*Immediately prior to admission to AIM, the contracts indicated below were modified from the original terms such that their vesting 

Outstanding at beginning of year

£0.001

419,171

schedules were accelerated.

The terms and conditions of the grants are as follows:

Grant Date

Number of Contracts

Number of Options

16/01/2017*

16/01/2017

23/01/2017*

25/01/2017*

20/02/2017*

10/04/2017*

12/05/2017

13

3

3

22

1

1

18

14,017,897

4,653,841

56,626

1,289,236

18,825

251,000

2,222,731

Exercise 
Price

£0.001

£0.001

£0.001

£0.001

£0.001

£0.001

£1.012

Performance Conditions

Expiry Date

Length of service

16/01/2027

Performance Based

16/01/2027

Length of service

23/01/2027

Length of service

25/01/2027

Length of service

20/02/2027

Length of service

10/04/2027

Length of service

12/05/2027

The Company operates an unapproved executive incentive plan. The vesting conditions for grants made on 12 May 2017 are based 

on length of service with 100% of the options vesting on 36-month anniversary of the employee’s start date.  The remaining options 

have vesting conditions based on length of service with typically 25% of the options vesting on or after the 12-month anniversary 

of the employee’s start date after which vesting occurs in equal monthly tranches so that options vest in full on the 48-month 

anniversary of the employee’s start date. All options are equity settled.

The terms and conditions of the grants are as follows:

Grant Date

Number of Contracts

Number of Options

13/07/2015

01/01/2016

01/02/2016

26/01/2016

12/05/2017

12/10/2017

20/10/2017

1

1

1

1

6

1

1

132,905

49,447

224,269

12,550

991,798

23,939

23,833

Exercise 
Price

£0.001

£0.001

£0.001

£0.001

£0.001

£0.001

£0.001

Performance Conditions

Expiry Date

Length of service

13/07/2025

Length of service

01/01/2026

Length of service

01/02/2026

Length of service

26/01/2026

Length of service

12/05/2027

Length of service

12/10/2027

Length of service

20/10/2027

All options over the ordinary shares granted prior to 12 May 2017, remained in place following admission but have been adjusted, in 

accordance with the terms of the option agreements, to take into account the Share Capital Reorganisation such that, prior to any 

exercise of options in connection with the admission, there were options over 16,554,755 Ordinary shares. The number of options in 

the tables above are presented in values in effect after the Share Capital Reorganisation.

Granted During the year

Forfeited during the year

Exercised during the year

Lapsed during the year

Outstanding at the end of the year

Exercisable at the end of the year

£0.139

£0.566

£0.001

-

£0.519

£0.001

23,549,726

(574,401)

(17,751,793)

-

5,642,703

1,000,755

Included in the 17,751,793 options exercised during the year were 4,151,841 options over C Ordinary shares.

The weighted average share price at the date of exercise of share options exercised during the year was 103.94p.

The options outstanding at the year end have an exercise price in the range of £0.001 to £1.012 and a weighted average contractual 

life of 10 years.

Awards are categorised with reference to different fair values calculated for each agreement.

The fair value of employee share options is measured using a Black-scholes model.  Measurement inputs and assumptions are as 

follows:

Share class

Fair Value

Award 1
16/01/17
£

Ord C

£0.06

Award 2
16/01/17
£

Ord

£0.10

Award 3
23/01/17
£

Ord

£0.10

Award 4
25/01/17
£

Ord

£0.10

Award 5
26/01/17
£

Ord

£0.10

Award 6
20/02/17
£

Ord

£0.10

Exercise Price

£0.001

£0.001

£0.001

£0.001

£0.001

£0.001

Expected volatility

Option Life

103%

10yrs

103%

10yrs

103%

10yrs

103%

10yrs

103%

10yrs

102%

10yrs

Risk free interest rate

0.200%

0.200%

0.235%

0.276%

0.300%

0.148%

For the purpose of calculating the share based payment charge, awards made between 21 February 2017 and 18 May 2017 have a fair 

value of £0.96 with reference to the investment on 15 March 2017.

Subsequent awards fair value is determined in reference to the market share price at the date of grant.

 
72

notes to the financial statements
continued

notes to the financial statements
continued

73

18. Earnings per share

19. Financial Instruments (Continued)

The basic earnings per share is calculated by dividing the net profit attributable to equity holders of the Group by the weighted 

‘Loans and receivables’ includes trade and other receivables and cash and cash equivalents and excludes prepayments and 

average number of ordinary shares in issue during the year.

inventories. Included in ‘Financial liabilities at amortised cost’ are trade payables, accruals and other payables. The carrying value 

Weighted average shares in issue

Loss attributable to the owners of the parent company

Basic earnings/(loss) per share (pence)

Diluted earnings/(loss) per share (pence)

2017

117,336,860

(18,977,670)

(16.17)

(16.17)

2016

67,567,744*

(11,337,752)

(16.78)

(16.78)

*2016 comparative requires modification to account for bonus issue and consolidation of shares.

EPS and diluted EPS are not calculated for each class of share as the shares carry the same right to share in profit or loss for the 

year.

During the year the Company issued bonus shares prior to its admission to AIM on a 250:1 basis followed by a consolidation of 
shares.  The number of shares in issue for the current period has been stated to reflect the share capital structure post-bonus issue; 

this adjustment assumes the total number of bonus shares were in issue throughout the whole of the period before the IPO on 18 

May 2017.

The calculation for the year ended 31 December 2016 is based on the share capital pre IPO Share capital re-organisation and re-

registration of eve Sleep Ltd to become eve Sleep PLC which completed on 18 May 2017.

For the periods presented the weighted average number of shares used for calculating the diluted loss per share are identical to 

those for the basic loss per share. This is because the outstanding share options would have the effect of reducing the loss per share 

and would not be dilutive under IAS 33.

At 31 December 2017, options outstanding amounted to 5,642,703. Given the loss for the year of £18,977,670 (2016 loss: £11,337,752), 

these options are anti-dilutive.

19. Financial Instruments

Categories of financial instruments:

Financial Assets

Loans and Receivables

Financial Liabilities

Amortised Cost

2017
£

2016
£

30,302,749

5,456,664

(5,374,722)

2,186,241

of financial assets and liabilities approximates their fair value.

Risk management
The Company seeks to reduce exposures to capital risk, liquidity risk, credit risk and foreign currency risk, to ensure liquidity is 

available to meet foreseeable needs and to invest cash assets safely and profitably. The Group does not engage in speculative trading 

in financial instruments and transacts only in relation to underlying business requirements. The Group’s treasury policies and 

procedures are periodically reviewed and approved by the Board.

Capital risk
The Group’s objectives when managing capital (defined as cash and cash equivalents plus equity attributable to owners of the 

parent) are to safeguard the Group’s ability to continue as a going concern in order to provide returns for shareholders and benefits 

for other stakeholders through an appropriate amount of equity funding, while maintaining a strong credit rating and sufficient 

headroom. The Group makes adjustments to its capital structure in light of changes to economic conditions and the Group’s strategic 

objectives.

Credit risk
Credit risk is the risk that a counterparty may default on its obligation to the Group in relation to lending, hedging, settlement 

and other financial activities. The Group’s principal financial assets are trade and other receivables, bank balances, and cash in 

hand. The Group’s credit risk is primarily attributable to its trade and other receivables. The amounts included in the Statement of 

Financial Position are net of allowances for doubtful receivables. An allowance for impairment is made where there is an identified 

loss event which, based on previous experience, is evidence of a reduction in the recoverability of cash flows. The Group has a low 

retail credit risk due to transactions being principally of high volume, low value and short maturity. Whilst a significant proportion 

of trade receivables is with a few customers the Group assessed the risk of default as low due to the nature of these customers to be 

large well established retailers with which the Group has a good relationship. The credit risk on liquid funds is considered to be low, 

as the counterparties are all major banks with high credit ratings from all the key ratings agencies.

Liquidity risk
Liquidity risk is the risk that the group will not be able to meet its financial obligations as they fall due.

The Group manages its exposure to liquidity risk by continuously monitoring short- and long-term forecasts and actual cash flows 

and ensuring it has the necessary banking and reserve borrowing facilities available to meet the requirements of the business.

74

notes to the financial statements
continued

notes to the financial statements
continued

75

19. Financial Instruments (Continued)

22. Investments

The company has the following investments in subsidiaries

Principal place of business/ 
Registered office address

Registered Number

Ownership
2017

Ownership
2016

Company:

eve sleep Inc

eve sleep SASU

185 W. Broadway, Suite 101, 
PO Box 1150, Jackson, USA

EIN 47-4164566

5 Rue Des Suisses, 75014, 
Paris

823397419 R.C.S Paris

100%

100%

100%

100%

All operating subsidiaries are included in the consolidated financial statements, based on percentage of voting rights held. 

No subsidiaries have non-controlling interests that are material to the consolidated financial statements

23. Commitments

There were no commitments in the year.

24. Subsequent events

There were no subsequent events to disclose.

Foreign currency risk
The Group operates internationally and is therefore exposed to foreign currency transactions risk, primarily on sales denominated 

in US dollars and Euros. The Group’s presentational currency is pounds sterling, therefore the Group is also exposed to foreign 

currency translation risks due to movements in foreign exchange rates on the translation of non-sterling assets and liabilities.

Foreign currency sensitivity
The Group’s principal financial instrument foreign currency exposures are to US dollars and EUROs. The table below illustrates 

the hypothetical sensitivity of the Group’s reported profit before tax and closing equity to a 10% increase and decrease in the value 

of each of these currencies relative to pounds sterling at the reporting date, assuming all other variables remain unchanged. The 

sensitivity rate of 10% is deemed to represent a reasonably possible change based on historic exchange rate volatility.

The following assumptions were made in calculating the sensitivity analysis:

• 

• 

All sensitivities affecting the Statement of Total Comprehensive Income also impact equity

Translation of foreign subsidiaries and operations into the Group’s presentation currency has been excluded from the 

sensitivity analysis

Sterling strengthen by 10% against

US Dollar

Euro

Other

Sterling weaken by 10% against

US Dollar

Euro

Other

2017
£

(27,490)

(106,714)

(52,112)

27,490

106,714

52,112

2016
£

(347)

(2,974)

-

347

2,974

-

A 10% percent strengthening of these currencies against the pound sterling at 31 December 2017 would have decreased profit or 

loss by 0.98%. This calculation assumes that the change occurred at the balance sheet date and had been applied to risk exposures 

existing at that date.

20. Contingencies

There were no contingent liabilities to be disclosed.

21. Related Parties

During the year, before the company listed on the AIM stock exchange, the Group purchased consultancy 
services and photography equipment from Kuba Photography for a value of £4,317 (2016: £58,037). Kuba 
Photography is owned by Kuba Wieczorek, a Director of the company until 28/04/2017. The balance owing to 
him at 31 December 2017 was nil.

Key management compensation (considered to be the Directors of eve Sleep PLC) disclosures can be found in 
Note 6 and on pages 40 to 41 of the Director’s remuneration report.

 
76

company balance sheet
at 31 December 2017

Non-current assets

Property, Plant and equipment

Intangible assets

Investments

Current assets

Inventories

Trade and other receivables

Cash and cash equivalents

Total assets

Current liabilities

Trade and other payable

Provisions

Total liabilities

Net assets

Equity attributable to equity holders of the parent

Share capital

Share Premium

Foreign Currency translation reserve

Share based payment reserve

Retained earnings

Total Equity

Note

3

4

5

6

7

8

9

10

2017
£

36,458

378,538

1,669

416,665

589,344

4,837,014

26,210,595

31,636,953

2016
£

7,945

-

1,669

9,614

491,181

1,004,629

4,561,437

6,057,247

32,053,618

6,066,861

(4,311,212)

(2,053,006)

(687,127)

(435,052)

(4,998,339)

(2,488,058)

(4,998,339)

(2,488,058)

27,055,280

3,578,803

company cash fl ow
for the year ended 31 December 2017

Cash fl ows from operating activities

Operating loss after taxation

IPO Related Expenditure

77

2017
£

2016
£

(19,043,452)

(11,052,422)

2,124,528

-

Operating loss before IPO related expenditure

(16,918,924)

(11,052,422)

Adjustments for

Net fi nance income

Depreciation and amortisation

Increase in trade and other receivables

Increase in inventories

Increase in trade and other payables

Increase in provisions 

Share based payment charge

Impact of Forex Reserve

IPO Related Expenditure

(25,096)

7,945

(3,832,385)

(98,163)

2,258,206

252,073

1,757,204

(5,996)

(2,124,528)

-

2,647

(584,484)

(491,181)

1,859,505

260,916

-

5,996

-

Net cash outfl ow from operating activities

(18,729,664)

(9,999,023)

Cash fl ows from investing activities

Acquisition of property, plant and equipment

Development of intangible assets

Investment in subsidiaries

(36,458)

(378,538)

-

(10,592)

-

(994)

Net cash outfl ows from investing activities

(414,996)

(11,586)

11

138,631

316

Cash fl ows from fi nancing activities

36,716,371

16,124,928

-

138,794

5,996

-

(9,938,516)

(12,552,437)

27,055,280

3,578,803

Proceeds from issue of share capital

40,768,722

13,012,579

Net fi nance income

25,096

-

Net cash infl ows from fi nancing activities

40,793,818

13,012,579

Cash at beginning of year

Movement in cash

Cash at end of year

4,561,437

21,649,158

26,210,595

1,559,467

3,001,970

4,561,437

Notes 1-15 form part of the historical financial information shown above

These financial statements were approved by the board of directors on eve Sleep PLC and were signed on its behalf by:

Abid Ismail
Director

19 April 2018
Company registered number: 09261636

78

company changes in equity
for the year ended 31 December 2017

Share Capital
£

Share Premium
£

Share based 
payment 
reserve
£

Retained 
Earnings
£

Foreign 
Currency 
translation 
reserve
£

Total Equity
£

For the year ended 31 December 2017

Balance at 1 January 2017

316

16,124,928

Issue of shares

38,767

40,698,396

Bonus share issue

85,948

(85,948)

Share premium cancellation

-

(20,038,965)

Exercise of options

13,600

17,960

Share based payment charge

Transfer on exercise of options

-

-

-

-

-

-

-

-

-

1,757,204

-

-

20,038,965

-

-

(1,618,410)

1,618,410

notes to the company financial statements

79

1. Accounting Policies

Basis of preparation
The financial statements of the Company have been prepared in accordance with International Financial Reporting Standards 

(IFRS) and IFRS Interpretations Committee (IFRS IC) interpretations, as adopted by the European Union, and with those parts of 

the Companies Act 2006 applicable to companies reporting under IFRS. As at the year end, these are the standards, subsequent 

amendments and related interpretations issued and adopted by the International Accounting Standards Board (IASB) that have been 

(12,552,437)

5,996

3,578,803

endorsed by the European Union.

40,737,163

-

-

31,560

1,757,204

-

The financial statements are prepared under the historical cost convention. The accounting policies have been applied consistently 

in the current and prior years. The financial statements have been prepared on a going concern basis as explained in the Directors’ 

Report.

No new accounting standards or amendments issued during the year have had, or are expected to have, any significant impact on 

the Company.

The financial statements are presented in sterling. The Company’s principal accounting policies are the same as those set out in Note 

2 of the Group financial statements, with the addition of those included within the relevant notes below.

Unless otherwise stated, these policies have been consistently applied to all the periods presented.

The Company has taken advantage of the exemption allowed under section 408 of the Companies Act 2006 and has not presented 

its own Statement of comprehensive income in these financial statements. The loss after tax of the parent Company for the year was 

£19,043,452 (2016 - loss £11,052,422).

-

-

27,055,280

1,612,650

13,012,579

13,012,579

(1,500,015)

-

-

Transactions with owners

138,315

20,591,443

138,794

21,657,375

-

42,525,927

Loss for the year

(19,043,454)

(5,996)

(19,049,450)

2. Loss for the year

Balance at 31 December 2017

138,631

36,716,371

138,794

(9,938,516)

for the year ended 31 December 2016

Balance at 1 January 2016

226

3,112,439

Issue of shares

Transactions with owners

Loss for the year

90

90

13,012,489

13,012,489

Balance at 31 December 2016

316

16,124,928

-

-

-

-

(11,052,422)

5,996

(11,046,426)

(12,552,437)

5,996

3,578,803

80

81

notes to the company financial statements
continued

notes to the company financial statements
continued

3 Property, plant and equipment

Plant and equipment
£

Fixtures & Fittings
£

Cost

Balance at 1 January 2016

Acquisitions

Balance at 31 December 2016

Acquisitions

Balance at 31 December 2017

Depreciation and Impairment

Balance at 1 January 2016

Depreciation charge for the year

Balance at 31 December 2016

Depreciation charge for the year

Balance at 31 December 2017

Net Book Value

At 31 December 2016

At 31 December 2017

4 Intangible Assets

Cost

Balance at 1 January 2017

Acquisitions - internally generated

Acquisitions - externally generated

Balance at 31 December 2017

Depreciation and Impairment

Balance at 1 January 2017

Amortisation and impairment for the year

Balance at 31 December 2017

Net Book Value

At 31 December 2016

At 31 December 2017

-

7,326

7,326

-

7,326

-

1,831

1,831

5,495

7,326

5,495

-

-

3,266

3,266

36,458

39,724

-

816

816

2,450

3,266

2,450

36,458

Total
£

-

10,592

10,592

36,458

47,050

-

2,647

2,647

7,945

10,592

7,945

36,458

Development  
Costs
£

Assets under  
construction
£

-

92,705

190,235

282,940

-

-

-

-

-

-

95,598

95,598

-

-

-

-

Total
£

-

92,705

285,833

378,538

-

-

-

-

282,940

95,598

378,538

Development costs relate to internal and external costs  incurred in respect of the infrastucture of the website platform. 

Assets under construction at 31 December 2017 relate to internal and external costs incurred for the development of ERP 

software for internal use. The software is expected to go live in 2018.

5. Investments

The company has the following investments in subsidiaries

Principal place of business/ 
Registered office address

Registered Number

Ownership
2017

Ownership
2016

Company:

eve sleep Inc

eve sleep SASU

6. Inventories

Finished Goods

185 W. Broadway, Suite 101, 
PO Box 1150, Jackson, USA

EIN 47-4164566

5 Rue Des Suisses, 75014, 
Paris

823397419 R.C.S Paris

100%

100%

2017
£

589,344

589,344

100%

100%

2016
£

491,181

491,181

There was no write-down of inventories to net realisable value in the year (2016: £703,565). Included within Inventories is a slow-

moving inventory provision of £162,513 (2016: £552,598). Inventory days were 24 days in 2017 (2016: 34 days). 

7. Trade and Other receivables

Trade Receivables

Other receivables

Receivables from subsidiary undertakings

Prepayments

2017
£

760,330

2,417,455

858,533

800,696

4,837,014

2016
£

322,503

449,775

-

232,351

1,004,629

82

83

notes to the company financial statements
continued

notes to the company financial statements
continued

7. Trade and Other receivables (Continued)

8. Cash and Cash equivalents

As at 31 December 2017, receivables from subsidiary undertakings of £0.8m (2016: £0.0m) were unimpaired and considered by 

management to be fully recoverable. The ageing analysis of these receivables is as follows:

Less than 12 months

More than 12 months

2017 £

858,533

-

858,533

2016 £

-

-

-

The average credit period offered on sales of goods during 2016 was 34 days (2016: 60 days). The average days

sales outstanding (‘‘DSO’’) in 2017 was 51 days (2016: 60 days).

All other trade and other receivables are short-term. The directors consider that the carrying amount of trade receivables 

approximates to their fair value. All trade and other receivables have been reviewed for indications of impairment.

Trade receivables represent amounts due from wholesale and retail customers.

Cash and cash equivalents per balance sheet

Cash and cash equivalents per cash flow statement

9. Trade and other payables

Trade payables

Non trade-payables and accrued expenses

Taxes and social security payable

2017 £

26,210,595

26,210,595

2017 £

1,525,332

2,626,229

159,651

4,311,212

2016 £

4,561,437

4,561,437

2016 £

1,424,718

463,856

164,432

2,053,006

The Company has not charged interest for late payment of invoices in the current year or prior period.

approximates to their fair value.

All trade and other payables are short-term. The directors consider that the carrying amount of trade and other payables 

Allowances against doubtful debts are estimated by reference to irrecoverable amounts based on past default experience. Specific 

counterparty risk is also considered where an analysis of the counterparty’s current financial position indicates a change in credit 

10. Provisions

risk.

Before accepting any significant new customer, the Group uses a variety of credit scoring systems to assess the potential customer’s 

credit quality and to define credit limited for each customer. Limits and scoring attributed to customers are reviewed regularly.

Balance at 1 January 2017

Three major retail customers each accounted for more than 10% of the total balance of trade receivables on 31 December 2017, 

compared to 2016 where 70% of the total balance was attributable to one major customer.

Advances for which related work has not started, and billings in excess of costs incurred and recognised profits are presented as 

deferred income and amounted to £0.4m (2016: £0.1m)

Provisions made during the year

Provisions used during the year

Unused amounts reversing in the year

Balance at 31 December 2017

Refunds £

435,052

3,430,454

(3,141,519)

(36,860)

687,127

Not overdue

Overdue between 0-30 days

Overdue between 31-60 days

Overdue between 61-90 days

2017 £

371,169

378,235

10,183

743

760,330

2016 £

294,172

4,203

3,664

20,464

322,503

A refund provision is required as the Group provides certain products to customers under a 100 day trial period.

During this period the customer is entitled to return goods for a full refund. The provision is calculated by reference to the rate of 
returns experienced by the Group in preceding periods and the level of sales subject to the relevant trial periods of each product at 

the year end. An analysis of the rate of return over historical periods does not indicate a significant variation in the rate of refunds 

provided to customers and accordingly, whilst there is a degree of estimation in the calculation of this provision, any reasonable 

sensitivity analysis in the rate applied to sales at the year end would not result in a material impact.

In determining the recoverability of a trade receivable the Group considers any change in the credit quality of the trade receivable 

from the date credit was initially granted up to the relevant year-end. Aside from the

major retail customers accounting for the year end trade receivable balance mentioned above, the concentration of

credit risk is limited due to the customer base being large and diverse.

84

85

notes to the company financial statements
continued

11 Share Capital

Allotted, issued and fully paid:

Number

Nominal Value £

31st December 2017

31st December 2016

Ordinary Shares

138,631,020

Ordinary Shares

Ordinary A Shares

Ordinary B Shares

Ordinary C Shares

Preference Shares

830,400

738,780

68,500

165,412

358,600

Preference A Shares

1,001,379

£0.001

£0.0001

£0.0001

£0.0001

£0.0001

£0.0001

£0.0001

138,631

-

-

-

-

-

-

Total

138,631

-

83

74

7

17

36

100

316

notes to the company financial statements
continued

11 Share Capital (Continued)

The following fully paid shares were allotted during the year at a premium as shown below:

-  68,077 Preference AA shares of £0.0001 each were allotted with £11.75 paid up on each share

-  206,773 Preference A shares of £0.0001 each were allotted with £24.18 paid up on each share

On 12 May 2017, the company issued 859,480,250 bonus shares to meet the minimum nominal share capital requirements for a 

public company and consolidated the share capital of the company so that shares of 0.01 pence each in the capital of the Company 

of every class were consolidated into shares of 0.1 pence each, with the resulting total share capital being 20,843,040 ordinary 

shares of 0.1 pence each, 18,543,378 Ordinary A shares of 0.1 pence each, 1,719,350 Ordinary B shares of 0.1 pence each, 4,151,841 

Ordinary C shares of 0.1 pence each, 9,000,860 Preference shares of 0.1 pence each and 32,033,347 Preference A shares of 0.1 pence 

each.

On 12 May 2017, 4,151,841 Ordinary C shares of 0.1 pence each were allotted, following the exercise of options over ordinary C shares.

The Company was re-registered as a public company on 12 May 2017 and by special resolution changed its name to eve Sleep PLC.

Immediately prior to admission all shares in the company converted to Ordinary Shares in accordance with Articles 10, 12A and 12B 

of the company’s articles of association in force at the relevant time with the resulting total share capital being 90,443,657 Ordinary 

shares immediately prior to admission.

The Company’s issued share capital on admission to AIM became 138,349,644 Ordinary shares (with an aggregate nominal value of 

£138,350) by virtue of the 34,587,411 placing shares and exercise over options of 13,318,576 shares.

The table below summarises the movements in number of shares at the beginning and end of the period

During the year since admission to AIM, a further 281,376 exercise over options took place to bring the total share capital to 

Ordinary Shares

Ordinary A 
Shares

Ordinary B 
Shares

Ordinary C 
Shares

Pref Shares

Pref A Shares

138,631,020 at 31 December 2017.

12. Financial Instruments

Share Capital 31 Dec 2016

830,400

738,780

68,500

165,412

358,600

1,001,379

Categories of financial instruments:

Nominal Value £

£0.0001

£0.0001

£0.0001

£0.0001

£0.0001

£0.0001

Value of Share Capital £

83

74

Summary of Movements

Investors shares allotted

-

-

7

-

17

36

100

-

-

274,850

Shares prior to bonus issue

830,400

738,780

68,500

165,412

358,600

1,276,229

Bonus issue and consolidation prior to 
admission

20,012,640

17,804,598

1,650,850

3,986,429

8,642,260

30,757,118

Shares post bonus issue

20,843,040

18,543,378

1,719,350

4,151,841

9,000,860

32,033,347

Financial Assets

Loans and Receivables

Financial Liabilities

Amortised Cost

2017
£

2016
£

29,389,833

5,456,664

(4,998,339)

2,186,241

Exercise of options over C Ordinary 
shares

Conversion of all share classes to 
ordinary shares

-

-

-

4,151,841

-

-

inventories. Included in ‘Financial liabilities at amortised cost’ are trade payables, accruals and other payables. The carrying value 

‘Loans and receivables’ includes trade and other receivables and cash and cash equivalents and excludes prepayments and 

69,600,617

(18,543,378)

(1,719,350)

(8,303,682)

(9,000,860)

(32,033,347)

of financial assets and liabilities approximates their fair value.

Shares allotted on admission to AIM

34,587,411

Exercise of share options over ordinary 
shares

13,599,952

Share capital 31 December 2017

138,631,020

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

Nominal Value £

£0.001

£0.001

£0.001

£0.001

£0.001

£0.001

Value of Share capital £

138,631

-

-

-

-

-

Risk management
The Company seeks to reduce exposures to capital risk, liquidity risk, credit risk and foreign currency risk, to ensure liquidity is 

available to meet foreseeable needs and to invest cash assets safely and profitably. The Company does not engage in speculative 
trading in financial instruments and transacts only in relation to underlying business requirements. The Company’s treasury policies 

and procedures are periodically reviewed and approved by the Board.

86

87

notes to the company financial statements
continued

notes to the company financial statements
continued

Capital risk
The Company’s objectives when managing capital (defined as cash and cash equivalents plus equity attributable to owners of the 

A 10% percent strengthening of these currencies against the pound sterling at 31 December 2017 would have decreased profit or 

loss by 0.68%. This calculation assumes that the change occurred at the balance sheet date and had been applied to risk exposures 

parent) are to safeguard the Company’s ability to continue as a going concern in order to provide returns for shareholders and 

existing at that date.

benefits for other stakeholders through an appropriate amount of equity funding, while maintaining a strong credit rating and 

sufficient headroom. The Company makes adjustments to its capital structure in light of changes to economic conditions and the 

Company’s strategic objectives.

13. Related Parties

Credit risk
Credit risk is the risk that a counterparty may default on its obligation to the Company in relation to lending, hedging, settlement 

During the year, before the company listed on the AIM stock exchange, the Group purchased consultancy services and photography 

equipment from Kuba Photography for a value of £4,317 (2016: 58,037). Kuba Photography is owned by Kuba Wieczorek, a Director 

and other financial activities. The Company’s principal financial assets are trade and other receivables, bank balances, and cash 

of the company until 28/04/2017. The balance owing to him at 31 December 2017 was nil.

in hand. The Company’s credit risk is primarily attributable to its trade and other receivables. The amounts included in the 

Statement of Financial Position are net of allowances for doubtful receivables. An allowance for impairment is made where there 

Key management compensation (considered to be the DIrectors of eve Sleep PLC) disclosures can be found in Note 6 of the group 

is an identified loss event which, based on previous experience, is evidence of a reduction in the recoverability of cash flows. The 

accounts and on pages 40 to 41 of the Director’s report.

Company has a low retail credit risk due to transactions being principally of high volume, low value and short maturity. Whilst a 

significant proportion of trade receivables is with a few customers the Company assessed the risk of default as low due to the nature 

of these customers to be large well established retailers with which the Company has a good relationship. The credit risk on liquid 

14. Commitments

funds is considered to be low, as the counterparties are all major banks with high credit ratings from all the key ratings agencies.

Liquidity risk
Liquidity risk is the risk that the Company will no be able to meet its financial obligations as they fall due.

There were no commitments in the year.

15. Subsequent events

The Company manages its exposure to liquidity risk by continuously monitoring short- and long-term forecasts and actual cash flows 

and ensuring it has the necessary banking and reserve borrowing facilities available to meet the requirements of the business.

There were no subsequent events to disclose.

Foreign currency risk
The Company operates internationally and is therefore exposed to foreign currency transactions risk, primarily on sales 

denominated in Euros. 

Foreign currency sensitivity
The Company’s principal financial instrument foreign currency exposures is to EURO’s. The table below illustrates the hypothetical 

sensitivity of the Company’s reported profit before tax and closing equity to a 10% increase and decrease in the value of each of 

these currencies relative to pounds sterling at the reporting date, assuming all other variables remain unchanged. The sensitivity 

rate of 10% is deemed to represent a reasonably possible change based on historic exchange rate volatility.

The following assumptions were made in calculating the sensitivity analysis:

• All sensitivities affecting the Statement of Total Comprehensive Income also impact equity

• Translation of foreign subsidiaries and operations into the Group’s presentation currency has been excluded from the 

sensitivity analysis

Sterling strengthen by 10% against

US Dollar

Euro

Other

Sterling weaken by 10% against

US Dollar

Euro

Other

2017
£

464

(78,482)

(52,112)

(464)

78,482

52,112

2016
£

(347)

(2,974)

-

347

2,974

-

88

89

90

every great day starts the night before