Connectivity that liberates healthcare
Annual Report and
Accounts
For the year
ended 31 May 2023
Contents
Highlights
About us
Chairman’s Statement
Chief Executive Officer’s Statement
The Board
Strategic Report
Directors’ Report
Corporate Governance Statement
Audit Committee Report
Remuneration Committee Report
Independent Auditor’s Report
Statement of Comprehensive Income
Consolidated Statement of Changes in Equity
Company Statement of Changes in Equity
Consolidated Balance Sheet
Company Balance Sheet
Consolidated Cash Flow Statement
Company Cash Flow Statement
Notes to the Financial Statements
Company Information
Page
3
4 – 21
22 – 23
24 – 31
32 – 33
34 – 43
44 – 47
48 – 55
56 – 57
58 – 60
61 – 66
67
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69
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74 – 92
93
Feedback PLC
Annual report and accounts for the year ended 31 May 2023
2
Highlights
Operational highlights
• Continued to focus on growth of high margin opportunities
•
Sussex Integrated Care System (“ICS”) Community Diagnostic Centre (“CDC”) pilot contract extension -
providing increased revenue visibility
• Demonstrated an approximate 69% reduction in patient wait times compared to national targets
• Named as a supplier on G-Cloud 13, the UK Government’s digital marketplace
• Bleepa 1.5 upgrade completed
• NHS Trust customers NCA and RBH both renewed Bleepa subscriptions for a further 3-year term
• Continued progress in India and establishment of Indian subsidiary
• Completion of 200:1 share consolidation
Financial highlights
74% increase in revenue to £1.02m (FY22: £0.59m), of which Bleepa-CareLocker contributed 74%
89% increase in sales(1) to £1.27m (FY22: £0.67m)
•
•
• Operating loss increased to £3.42 (FY22: £2.51m), reflecting expansion and improvements to the
technology
• Cash as at 31 May 2023 was £7.32m (31 May 2022: £10.31m)
Post period highlights
• Numerous discussions underway both with local, regional and national NHS organisations, and strategic
partners
•
Successfully granted an import license for Bleepa as a registered medical device in India
• Appointment of India in-country Managing Director to drive the opportunity for Bleepa
Note (1): “Sales” is non-IFRS metric representing the total customer contract value invoiced in a period. The figure does not take account of
accrued or deferred income adjustments that are required to comply with accounting standards for revenue recognition across the life of a
customer contract (typically 12 months).
Feedback PLC
Annual report and accounts for the year ended 31 May 2023
3
About us
What we do
Our Vision
Connectivity that liberates healthcare
Our mission is to be the preferred provider of innovative solutions that liberate healthcare customers from the
confines of siloed clinical IT systems. These digital solutions will result in greater connectivity across healthcare
organisations, faster decisions and more effective patient care.
Our focus
We enable clinicians to make better decisions faster, from any location. Without the right information at their
fingertips, clinicians are constrained in their capacity to provide the best care for patients.
We design products that enhance clinician access to patient data and their colleagues. Our suite of products
liberates the data and knowledge hidden in multiple, disjointed IT systems and delivers better workflow to enable
clinicians to collaborate and provide better healthcare decisions faster for their patients.
We are healthcare experts, we create solutions that are right first time and solve real problems – fast.
We achieve this through our core products, Bleepa and CareLocker, which together assimilate specialist clinical data
and present it back to clinical users within a patient-specific collaboration environment, which they can securely
access from anywhere– we give clinicians the ability to manage any patient from any location.
We believe our products are an essential element to facilitate the digital transformation of healthcare, a key priority
for the NHS. Our technology allows the service to escape from the traditional limitations of geography and time, by
removing the requirement for clinicians and patients to physically meet together or access different systems to
obtain the necessary information.
We are able to do this because:
• We have provided medical software for over 20 years, during which time we have processed clinical data
for several million patients, including specialist data such as DICOM radiology images, and we have been
the trusted partner of multiple hospitals.
• We have the know-how and technical tools required to integrate with any clinical system in any care
setting.
• We have the regulatory experience to manufacture software as a medical device, maintaining certification
for all relevant ISO standards and having successfully held CE marks and, most recently, UKCA marks for
our products.
• We are led by clinicians – both our CEO and Chairman are clinicians with over 60 years of experience
between them.
• But most importantly, our products are always developed in collaboration with our NHS partner
organisations and their clinicians - they are designed by the intended user.
“Bleepa works very well for us as a 24-hour service in our emergency department... Any reduction in the time taken
to review patients and help to improve their journey through the hospital is crucial when every second counts.”
Justine Loh, Consultant in Emergency Medicine and Paediatric Emergency Medicine, Digital Health Lead in ED,
Royal Berkshire NHS Foundation Trust
Watch our video to find out more about how Bleepa improves patient care.
Feedback PLC
Annual report and accounts for the year ended 31 May 2023
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About us (continued)
Our products and benefits
Key features
• Creates a common view of a patient’s data, securely accessible from any location.
•
Provides an asynchronous collaboration environment that allows clinicians to contribute to cases in and
around other clinical work, at a time that is convenient for them.
• Bridges the gap between care settings enabling seamless clinical pathway delivery between primary care,
secondary care and the community.
The only communication and workflow tool to be certified as a medical device for clinical image display
•
• Dashboard view giving oversight of any patient on any Bleepa care pathway.
What this means for care
• Clinicians can review and discuss cases at any time, from any place; giving greater flexibility and boosting
capacity to manage growing caseloads.
Patients can be reviewed outside of traditional clinical and meeting structures, allowing decisions to be
made more rapidly, accelerating their journey.
Providers are able to run coordinated patient pathways between any care setting with fewer clinicians,
whilst ensuring clinical oversight and appropriate use of diagnostic resources.
Providers can see where all their patients are in a care pathway, at any time and across all care settings.
•
•
•
What this means for customers
•
•
•
Estimated 74% reduction in referral time.
Estimated potential reduction in length of hospital stay of 1.6 days, on average.
Flexible working arrangements for staff, helping retention whilst simultaneously reducing the overall
staffing requirement and enabling flexible onboarding of staff from remote/out of area locations.
• Auditable capture of all clinical discussions.
• Conformance with CQC requirement for a single contemporaneous record and GDPR/MDD regulatory
requirements.
• Avoid ICO fines for WhatsApp data breaches.
Feedback PLC
Annual report and accounts for the year ended 31 May 2023
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About us (continued)
Key features
•
•
Patient centric cloud architecture that bridges care settings and follows the patient across provider sites
with unparalleled scalability, security and auditability.
Facilitates direct patient access to clinical results, as directed by the clinical team.
What this means for care
•
• CareLocker gives commissioners the ability to manage patients in any care setting, allowing them to have
a centralised data store across providers to underwrite the care episode – a store that can be disposed of
after the episode or retained in order to build a centralised, provider-neutral, regional or national data
source for the individual patient.
Patients can be given direct access to their results, reducing the workload of GPs/specialists who
otherwise have to field patient queries or provide results to patients. CareLocker provides a vehicle for
clinicians to communicate significant results directly to the patient where clinical counselling is required
alongside the results being made available.
Patients will have access to their results in the event that they are seen by a healthcare provider out of
area, or in the private sector, improving the safety of care and reducing the need for repeat
investigations.
•
What this means for customers
•
Estimated 69% reduction in patient wait times compared to the national 18-week target for referral to
treatment – stop breaching national targets.
Estimated 89% reduction in outpatient requirement
•
• Ability to manage a regional/national caseload of patients with a smaller pool of specialists, in a more
timely way – reduce staff requirements.
• Reduce carbon footprint - deliver greener services with CareLocker cloud.
Feedback PLC
Annual report and accounts for the year ended 31 May 2023
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About us (continued)
Bleepa Box
Bleepa Box is a technology for sharing DICOM images and other clinical data over mobile networks with our
dedicated cloud environment, CareLocker, for subsequent display and review within Bleepa.
In its current form Bleepa Box is a software environment that enables manual pull and push of DICOM data directly
from imaging machines, coupled with the ability to then transmit this data securely over a mobile network to the
patient’s CareLocker. The vision for this product is to enable it to query and retrieve data automatically from PACS
and other clinical systems so that it can be used as a connection node into remote care settings and eventually to
become a downloadable software that can act as a ‘Dropbox’ style data uploader. This would allow non-customer
sites to easily push data to our Bleepa-CareLocker customer sites, enabling them to receive data from any care
environment globally, representing a true digital front door that would allow them to expand their services into any
location and with any partner organisation. For example, a specialist clinic could receive referrals via an insurance
payer from any national or international location, allowing them to scale their business to a client base they can not
physically reach and allowing the insurer in question to direct their patients to the best value clinical service
provider, instead of listing offerings in every location – all facilitated by Bleepa Box feeding into Bleepa-CareLocker.
Key value proposition by stakeholder
Our business model
We licence Bleepa and CareLocker directly to customers, providing cloud hosting unless the customer wishes to
host the service directly, in which case we install the system locally at the customer site. We provide direct
deployment and integration support to facilitate a smooth set up of the product and support the customer with
user training and onboarding where required (customers typically deliver this themselves using our standard
training and user manuals as part of their Business As Usual (BAU) processes). Our product support team provides
ongoing customer support for the duration of the product licence, which typically does not include user
management such as login requests which are managed locally by the customer. Where needed, we facilitate
pathway configuration of the platform based on pathways designed by the customer; this is typically included within
the setup and installation fee as it is not difficult to configure the system in this way, however, we reserve the right
to charge additional fees for this element of setup where it is overly complex, requires the new feature
development, or where pathways are not available at the time of setup and need to be retrospectively configured.
Feedback PLC
Annual report and accounts for the year ended 31 May 2023
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About us (continued)
Key components sold:
As we increasingly sell via frameworks, we believe contracts will tend towards being multiyear, as demonstrated by
the renewal of two NHS customers on a 3-year basis through G-Cloud 13.
Recognising value for the customer
Our products drive clinical efficiency; reducing wait times, saving clinician time and releasing value back into the
system. Our solutions represent value for money and we believe they can drive significant cash cost savings.
Customer type
Key customer benefits
Trust
pager/WhatsApp
replacement
–
Cross-provider/ICS
- Estimated 74% reduction in referral time
- Potential reduction in LOS of 1.6 days, on average
- Auditable capture of all clinical discussions
- Conform with CQC and regulatory requirements
- Flexible working for staff
- Estimated 69% reduction in patient wait times
- Estimated 89% reduction in outpatient requirement
- Flexible working arrangements for staff
Our operations
Feedback Plc conducts its operations through its subsidiaries Feedback Medical Limited (UK) and Feedback Medical
India PVT Limited. The Group CEO and CFO are directly employed by Feedback Plc, with all other Group employees
being employed by the operating subsidiaries.
Feedback Medical Limited operates a hybrid work model enabling us to employ a diverse team of individuals from
across the UK, hiring for talent rather than location, reducing our fixed cost base and reflecting the working practice
of our customers who largely operate through remote meetings post covid. Although our current UK team of 25
people are spread across the UK, most are concentrated around London and the Southeast and recognising the
many benefits associated with in-person collaboration, the management team and core operational personnel
make weekly use of WeWork office locations in London.
In order to drive efficiencies in the business, the Company utilises both its core team of employees and a series of
outsourced services. The Company employs its own dedicated Sales and Marketing, Support, Finance, Product and
Regulatory teams that report directly to the management team. It is essential that these core functional areas are
controlled and operated directly by the Company, especially in the context of product design and manufacturing
Feedback PLC
Annual report and accounts for the year ended 31 May 2023
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About us (continued)
which tracks directly to our requirements as a medical device manufacturer and to meet our obligations as an AIM-
listed company.
The Sales and Marketing team utilise external outbound lead generation services to augment their own direct sales
efforts, which has allowed the company to significantly grow its sales pipeline whilst enabling our internal team to
focus on lead conversion, maximising the impact of our direct employees.
The Product team take internal ownership of product R&D and operate a near-shoring model of outsourced product
development with a long-term development partner, Gray Light Imaging based in Poland (the healthcare division of
Future Processing Sp z.o.o.). Outsourcing product development under the supervision of an in-house team enables
greater flexibility of both spend and delivery capability, giving the Company the ability to rapidly scale to deliver
product features against firm deadlines and to minimise development spend when required. Maintaining a central
product team that oversee the development ensures that IP and essential know how are retained within the
Company. We currently retain an outsourced development team of 25 with Gray Light Imaging.
Operationally, product deployment, integration and user onboarding are managed directly by the Company. This is
essential so that we take the learnings from new deployments, as we build out a playbook to cover the broad range
of customer settings and clinical systems, and so that we capture user feedback on desired new product features.
As we scale we anticipate more components of deployment will be outsourced and we are in active discussions with
partners who could assist with these components, (such as integration) should we need to undertake a rapid
deployment at scale; for the time being however it is far better that we stick close to our customers and take the
learnings so that we can deliver a better service to our next customers whilst simultaneously reducing the cost of
deployment.
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Annual report and accounts for the year ended 31 May 2023
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About us (continued)
Our people
The growing success of our Company is driven by one element above all others. Our people. Within our management
team we have over 65 years of frontline clinical experience, 46 years of software development as medical device
experience and over 120 years of operational experience in the NHS. We know how to deliver solutions that the
frontline need.
Management team:
Anesh Patel, Chief Financial
Officer: Chartered Accountant
with significant corporate and
commercial finance
experience, including in
healthcare/biotech.
Stephen McAteer, Chief
Operating Officer: extensive
operational experience with
previous NHS roles, including
previous frontline clinical
experience as a Speech and
Language specialist.
Nick Mayhew, Chief Sales and
Marketing Officer: an
experienced marketer within
the private and public health
sectors.
Dr Thomas Oakley, Chief
Executive Officer since
February 2019, previously
Radiologist and Clinical
Entrepreneur Fellow at NHS
England.
Mike Hayball, Chief
Technology Officer: medical
imaging scientist and software
developer with 32 years’
experience, was CEO of
Feedback Medical Ltd when it
was formed in 2001.
Dr Stephen Brown, Chief
Information Officer: medical
imaging scientist and director
of Feedback Medical Ltd since
2001, a regulatory specialist
and system architect.
Sarah Bricknell, Commercial
and Legal Advisor: Has
operated at a senior board
level in medical imaging
services for over 17 years and
routinely advises OEMs and
Government.
Feedback PLC
Annual report and accounts for the year ended 31 May 2023
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About us (continued)
Our markets
Healthcare is a complex market globally, with multiple stakeholders both within and across multiple discrete
provider settings, each with different procurement and funding processes. Our key market is the UK, and within
that the NHS, which can be divided into the following customer groups:
Across these groups there are some common drivers of decision making; positive drivers being the need to save
costs, release staff capacity and to reduce patient wait times; negative drivers being risk aversion, the need to
procure competitively and the need for consensus decision making.
We address the positive drivers by building products that deliver these benefits which are then proven in customer
settings.
Figure 1 – Results from our CDC programme using data from February to December 2022 showing reductions in
referral to treatment and referral to diagnostic test wait times
We address the negative drivers by building quality products and ensuring compliance with regulation, security and
information governance standards; by participating in procurement frameworks that enable a structured approach
to procurement and by engaging broadly with all stakeholders to ensure that we bring everyone with us.
The realities of frontline care delivery
Our customers and their clinicians are hindered by antiquated IT, siloed clinical systems with unfit interfaces, that
deliver snippets of information and that largely require staff to be onsite or to have dedicated devices for access.
Some sites still operate largely paper based systems. We understand our customer needs because we’ve worked
Feedback PLC
Annual report and accounts for the year ended 31 May 2023
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About us (continued)
alongside them and we’ve designed solutions that work for them. Obtaining clinical buy in is what we do best but
is only part of the sales process.
“It’s a testament to what can be delivered, in terms of a really great, viable product, when these sorts of
teams get together, understand each other, have a really good working relationship and are able to
develop something in collaboration. Now Bleepa is at a point where it speaks for itself.”
Dr Nevan Meghani, Respiratory Registrar, Northern Care Alliance
How NHS customers buy our products
NHS procurement typically occurs via two processes:
1. a framework, where multiple products and their suppliers conforming to defined standards and
requirements are listed, which customers can procure by a “direct award”; and
2. a tender, a competitive process for a particular solution that is open to all suppliers.
It is increasingly common for customers to run competitive processes within certain frameworks, a process called a
mini-competition. This reduces the risk of challenges by non-selected suppliers and allows the customer to review
the benefits of multiple products. Our products are available on the G-Cloud 13 and DOS-6 frameworks, which
enable direct award contracts and require our products to meet all NHS accreditations to be listed.
Our approach is to engage early with multiple stakeholders within a customer organisation, both clinical and
managerial, to ensure they are aware of relevant medical device implications for their product ahead of a formal
procurement process.
In some tenders, where it is evident only a single supplier can deliver a particular product or service, customers can
procure through a “single tender waiver” process. This is rare however we have achieved this with two NHS
customers pre-procurement process, demonstrating the uniqueness and strength of our products.
NHS funding
The NHS is funded through UK taxation with a budget of approximately £185 - 189bn awarded from HM Treasury
to the Department of Health and Social Care (DHSC), which allocates funding to the devolved national bodies, NHS
England (NHSE), NHS Scotland (NHSS), NHS Wales (NHSW) and HSC in Northern Ireland. In the 2022/23 fiscal year,
the vast majority, £160bn was allocated to NHSE. In the 2021/22 fiscal year, 37% of NHSE’s budget was spent on
staff costs (£71.5bn) followed by 17% (£32.1bn) on procurement activity which relates to our sales opportunity.
Part of this funding is provided to the regions and then to the ICSs within those regions and is typically ringfenced
for certain procurement activities i.e., digital or capital programmes, but is otherwise able to be spent on initiatives
determined locally within the ICS. Part of this funding is also provided to the individual Trusts within an ICS which
they may use to procure solutions such as Bleepa. Some funding is retained centrally by the national bodies and is
awarded throughout the year to drive certain key initiatives aligned to NHSE or political priorities, which in some
circumstances, may be used to execute national contracts.
As the NHS is our key customer, we align our value proposition to the specific initiatives that have been allocated
NHS funding and invest time engaging with national and ICS stakeholders responsible for drawing down the
allocated funding.
With over £4bn pledged to key initiatives surrounding the elective care backlog reduction in this fiscal year, such as
the CDC initiative, we have a large domestic market to address within which we hold relationships decision makers
at all levels. We estimate a TAM of £124m for our core products within the NHS.
Feedback PLC
Annual report and accounts for the year ended 31 May 2023
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About us (continued)
Timelines:
NHS procurement processes typically take 3-12 months depending on the model used, once initiated. An
approximate 3-6 months of customer engagement is typically required pre procurement therefore the sales cycle
can extend to 6-18 months. Some NHS organisations may requirement a pre-procurement pilot study which could
lengthen the sales cycle further.
We believe the customer acquisition cost represented by the lengthy sales cycle with NHS organisations is offset by
high lifetime values of contracts which often renew over multiple years, sometimes renewing for over 10 years.
Royal Papworth Hospital NHS Foundation Trust procured our legacy product Cadran PACS for approximately 20
years until we discontinued this product.
Recent significant activity in our key market:
Opportunities outside the NHS
Our technologies address clinical pain points that are felt around the world, namely growing wait lists, staff
shortages and spiralling costs. In combination Bleepa and CareLocker help our customers do more with less,
ultimately accelerating patient care through the power of collaboration and good quality access to data in a way
that increases the flexibility of staff location and availability.
Although the UK is our domestic market and main focus, we are actively pursuing opportunities for our technologies
in India and there are further markets, such as the USA, that could hold significant possibilities for growth through
replication of the value-based care models that our technologies have enabled in the UK.
Feedback PLC
Annual report and accounts for the year ended 31 May 2023
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About us (continued)
c.£10bn opportunity estimated in core target markets:
Estimated total addressable market analysis - annual
1
2
3
4
5
6
7
8
9
NHS trusts
NHS - CDCs
UK
veterinary
sector
EU
veterinary
sector
Geography
UK
UK
UK
EU
North
America
veterinary
sector
North
America
Private
hospitals
(UK)
Private
hospitals
(India)
National TB
screening
ABDM(2) –
health
record
TOTAL
UK
India
India
India
Product(s)
Bleepa
Bleepa/
CareLocker
Bleepa/
BleepaBox/
CareLocker
Bleepa/
BleepaBox/
CareLocker
Bleepa/
BleepaBox/
CareLocker
Bleepa
Bleepa
CareLocker
CareLocker
TAM
£28m
£96m
£5m
£51m
£43m
£16m
£1,020m
£375m(1)
£8,146m
£9,780m
Our strategy
The three sales stages
Product sales in healthcare tend to follow the same pattern with each particular customer type or vertical.
Examples of verticals in healthcare include specialty areas or specific clinical pathways such as breathlessness,
which may involve multiple specialties but is a defined use case.
Our sales strategy
The Company aims to accelerate through the three phases as quickly as possible for a defined customer use case.
In parallel, the Company aims to run multiple undefined or new use cases through the validation stage, where
resources allow and where minimum product development is required. In doing so, we leverage our deep sector
knowledge to identify the use cases most likely to generate significant revenues and to therefore focus our
resources on.
We therefore define success in this early stage of the business both by our ability to leverage sales of existing use
cases to similar customers and by the creation of new customer use cases that we can put through the 3-stage sales
model.
Tools such as frameworks and tenders enable us to take proven use cases and leapfrog the pilot stage into a direct,
paid deployment and therefore a considerable amount of resource is focused on applying for these.
Wherever possible we try to avoid having to repeat a pilot for a proven/converted use case, however in markets
such as India, individual customers expect a free pilot of the product ahead of procurement.
When the market is looked at again, in terms of a pyramid of stakeholders, the strategy outlined above is to deploy
a use case with a stakeholder in a particular tier and then try to spread that use case through that tier, each tier
nurturing multiple potential use cases for propagation. However, some use cases can be sold across tiers, holding
value to multiple customer groups and in this case the higher tier of customer provides a more optimised route to
sale, given that there are fewer customers per tier and that a contract here is of greater value. Therefore, there is a
third strategic approach to sales which is to advance the value proposition vertically across tiers and this is largely
the focus of the executive and senior leadership team. Given the length of the sales cycle it can be possible to
progress across tiers faster than horizontally within a tier, provided the right stakeholder engagement is achieved.
Feedback PLC
Annual report and accounts for the year ended 31 May 2023
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About us (continued)
Metrics:
• At this stage of growth, cash, revenue and sales are the key external metrics that we report against.
•
Internally we are developing a wider pool of metrics to help us track our performance, linked to the model
of horizontal growth within tiers.
Evidence of vertical strategy:
•
Presentation of QVH pilot to the All Party Parliamentary Group (APPG) for Diagnostics to an audience of
key national stakeholders within NHSE, DHSC and government leading to a number of emerging
conversations and opportunities. It is very rare to be involved in such a process and our involvement is
testament to our evidence base and growing reputation within the industry.
Sales stage
Validation
- Establish pilot
- Develop proof points
- Demonstrate benefits and
robustness
- Define product/customer fit
Conversion
- Build on pilot
- Expand engagement
- Formalise purchase
- Trigger procurement
Metrics – how
we measure
success
- Number of active users
- Number of patients
- Number of
specialties/pathways
- User feedback
- Impact data (pilot specific)
i.e., time saving, quality
improvement etc.
- Number of active users
- Number of patients
- Number of sites/pathways
- Customer Acquisition Cost
(CAC)
Feedback PLC
Annual report and accounts for the year ended 31 May 2023
Scaling
- Leverage pilot/sale to
achieve additional sales with
new customers using same
procurement process
- List on frameworks to
market the product and
reduce procurement barriers
- Nurture existing customers,
ensure renewal and/or upsell
- Constantly improve
technology to reduce cost of
acquiring new customers
(reduced integration burden,
slicker onboarding, optimised
cloud storage) and reduce
cost of maintaining existing
customers (increasing
margins)
- ARR
- LTV per customer
- Gross margin (target >80%)
- Revenue growth from upsell
and renewals
- Revenue per user
- Variable cost per customer
and/or user
15
About us (continued)
Validation
Conversion
Scaling
- Contracts with NCA and RBH
are now multi-year, growing a
base of ARR.
- Successful appointment to
frameworks which will
accelerate adoption:
- G-cloud 13
- DOS-5
Multiple use cases for Bleepa
have been piloted in the
market:
- NCA for pager/WhatsApp
replacement
- QVH for cross-provider
pathway
- CVS for remote equine care
- Odisha for remote TB
screening
- CareLocker piloted with
Sampurna Diagnostics in
Indore as a digital
replacement to film and CD
for patient image access.
- NCA for pager
replacement/referral
management
- RBH for photocapture
(though there may be an
opportunity for cross
pollination here as RBH are
now looking at the wider
WhatsApp replacement
features).
- Procurement under way
for conversion of QVH pilot
to paid contract
Evidence the
strategy is
working
Customer
progress
against stage
Feedback PLC
Annual report and accounts for the year ended 31 May 2023
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About us (continued)
Our Regulatory Strategy – differentiation through quality, giving customers
confidence in our products
One of our key differentiators is our ability to develop software as a medical device, producing products that deliver
functionality at a quality that is certified as being safe for clinical use.
Healthcare is a highly regulated environment internationally, with each jurisdiction having its own regulations, all
with an overriding focus on three elements: (i) data governance, (ii) intended use and (iii) patient safety. Regulation
elongates the route to market but it provides a significant barrier to competition, especially from less experienced
or emerging companies. We use this barrier to entry as a competitive advantage, giving us the edge over new start
ups/SMEs and putting us on a level footing with much larger companies against whom we compete with on our
agility and ability to out innovate – typically our products have a usability that larger companies cannot match and
which can only be generated through our ability to sit as close to our customers as we do, incorporating customer
feedback into the design of the products that we produce as Feedback Medical, hence the company name.
How we comply with Data Governance
In the UK, patient/clinical data is governed by GDPR. This places certain legal requirements on the NHS organisation
or care provider who is considered a data controller and the legal owner of the data, with the service/product
provider such as Feedback considered a data processor.
The data controller has certain legal obligations around auditing and controlling access to the patient data, including
facilitating the patient’s right of access to data that relates to them and their right of erasure. A key part of our
obligations as a service/product provider is to enable the data controller to meet their obligations and deliver this
functionality to them.
The data controller determines the type of, and the conditions under which, data can be processed by
service/product provider, in a Data Processing Agreement (DPA). The data controller also undertakes a Data Privacy
Impact Assessment (DPIA), assessing the potential impact and risks arising from how the data is to be used under
the terms of the DPA.
“Both the DPA and DPIA are part of our standard NHS customer contracts. We take information
governance very seriously and maintain a director level ownership of this agenda.”
Dr Stephen Brown, Group CIO and a director of our operating company Feedback Medical Limited
Security of data is equally important to defining how it is used. Data security is designed into our products, our
manufacturing processes and our internal corporate and operational processes for which we are independently
audited and certified with both ISO 27001 and Cyber Essentials Plus. All Group employees are trained in cyber
security and annually undergo training and recertification for the NHS IG Toolkit, ensuring we always maintain full
compliance with this standard.
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Annual report and accounts for the year ended 31 May 2023
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About us (continued)
Our products incorporate the latest industry standard security features and 256 bit encryption of data, both in flight
and at rest. Given that most security breaches arise through human error and user account management our
standard practice is to utilise automated single sign on (SSO) capabilities with customers, giving them full control
over user management, ensuring that staff accounts are removed when they leave the organisation, reducing the
risk of ghost accounts and providing the flexibility to create time limited account access for temporary staff or
clinicians. As part of our commitment to robust governance and product quality we adopt a mantra of test and
verify and conduct routine external penetration testing of our products, testing for weaknesses and demonstrating
security. We will be adopting CREST certified testing of the products in September 2023.
How we comply with Medical Device Regulation
Regulation varies by territory, however, products which directly influence the care of patients are typically required
to conform to certain regulatory standards, to ensure quality and safety of such products. Clinicians make
management decisions for patients based on the clinical data that Bleepa displays, therefore, it is imperative that
the clinical data is presented accurately and reproducibly to those users, especially in the context of medical images
where incorrect or poor quality display could lead to conditions being missed or misdiagnosed.
In the UK, products that display digital images of patients are required to demonstrate that they meet the standards
of clinical image display defined by the Royal College of Radiologists (RCR), reliably and repeatedly. This is enforced
by legislation that defines the display of digital patient images for a diagnostic purpose to be a medical device
function and therefore falls under the purview of the Medicines & Healthcare products Regulatory Agency (MHRA)
which requires manufacturers to conform with the standards of image display through the process of CE marking
or UKCA marking (post Brexit). This involves the product manufacturer developing a Technical File documenting
how the medical device features were manufactured and tested to evidence that they perform as intended. The
Bleepa Technical File comprises some 50 documents, with a combined page count of around 1,500 pages and a
number of associated data files. The information is complex with all requirements, tests and results fully cross-
referenced and it needs to be fully reviewed and updated with each version release.
The UK currently follows pre-Brexit medical device legislation called the Medical Device Directive (MDD), against
which Bleepa is certified with a UKCA mark. Legislation has changed in the EU since Brexit and the EU now follows
the Medical Device Regulations (MDR) legislation which requires CE marking as the conformance standard. The USA
follows a separate process defined by the Food and Drug Administration (FDA) based on whether the product is
completely novel, in which case a de novo application is filed, or performs an equivalent function to an existing
product, in which case a predicate 510(k) application is filed. Conformance with local regulation is required in order
to sell into individual territories, however many countries will accept CE marking or FDA conformance as surrogate
standards.
Regulation also acts as a barrier to entry for non-specialist companies attempting to replicate a product. Potential
competitors may attempt to mimic features but without the accompanying quality guarantee and conformance,
they are unable to meet the threshold for clinical use and cannot be sold with the features that are considered a
medical device function. It takes on average three to seven years to bring a medical device from concept to approval
– we achieved this in 18 months with Bleepa given our heritage as a medical imaging specialist. Companies seeking
EU CE marking typically face at least a 12-month wait for a notified body to process their application making this
timeline even longer since the introduction of the MDR. This is a high barrier to entry for those that wish to attempt
to mimic Bleepa’s functionality.
Part of the regulatory requirements for Medical Device manufacture, is that the method of manufacture must follow
an appropriate quality process, as described in the regulation. The requirement of this process is far-reaching and
covers most activities performed by the Company. The accepted way to demonstrate this compliance, is to obtain
certification to the Medical Device Quality Management standard, ISO 13485.
Feedback Medical Limited has defined a set of policies and procedures captured in an Integrated Management
System (IMS). The IMS combines the quality requirements of the ISO 13485 standard with the information security
requirements of ISO 27001, to give a coherent set of working practices that allow Feedback Medical to comply with
Feedback PLC
Annual report and accounts for the year ended 31 May 2023
18
About us (continued)
both standards. The IMS is externally audited against both standards on an annual basis by a UKAS approved
certification body. This process confirms we have these quality processes in place, that we are following them, and
that the standards we have in place are suitable for the products we are manufacturing, enabling us to demonstrate
our conformance with the requirements of regulators such as the Medicines and Healthcare products Regulatory
Agency (MHRA).
Compliance with medical device regulation goes beyond certification, it is a complete redefinition of approach to
the manufacture of the product, from design through to release. It is a commitment to quality and risk mitigation
at every part of the development process and is something that has to be owned by all team members from
management to developer. As such, many software development companies are unable to produce medical devices
as it is counter to the processes of agile development where you learn through failure. Medical device
manufacturers anticipate failure and mitigate risk before a product is even developed, long before it is sold to a
clinical user. Regulatory compliance places a burden of evidence on the manufacturer, which we believe is a
competitive advantage for Feedback. Our ability to do so as a relatively early-stage company is testament to the
commitment, skill and experience of our incredible staff and the integration of our IMS into the working lives our
entire team; for us this isn’t a document, it’s a process we own and it is how we build great tools.
How we comply with Clinical Risk
Developing a clinical product requires the identification of clinical risks, the impact on the clinical user and their
patient, and risk mitigation procedures for product design and other workflow processes. This process of clinical
impact risk management is captured formally through a standard called DCB 0129 and it is fully integrated
throughout our product design, manufacturing and operational processes. DCB 0129 compliance requires formal
risk analysis, documentation of these risks together with mitigating actions, and for review and sign off by an
independent Clinical Safety Officer (CSO). We engage a certified clinical safety practitioner through an external CSO
company to ensure independence, to review our DCB 0129 risk management file on an ongoing basis and hold us
to account for improving and monitoring this with each product feature release.
Clinical risk is also mitigated by the processes that we follow through our ISO 13485 compliant IMS to ensure the
consistent quality of our product releases.
Summary of the credentials that we need in order to sell Bleepa within our intended markets:
What is it?
Why does it matter?
What is involved?
Standard
UKCA
ISO 13485
Regulatory standard –
confirming that Bleepa
displays digital patient
images at a standard
suitable for clinical review
(as defined by RCR)
Quality management
standard
ISO 27001
Information management
standard
Allows the product to be
sold for the intended
purpose
Demonstrates that we
meet the standards
expected of a medical
device as part of our UKCA
accreditation.
Demonstrates the quality
of our products to
customers.
Demonstrates we have
defined process, that are
independently audited and
to
externally validated,
securely
and
manage sensitive data.
process
Class 1 – self certification of
conformance with MHRA
Development and
maintenance of a full
Technical File
Development and
maintenance of a full QMS
which is integrated into
staff training, internally
audited annually, and
externally audited every 3
years by a certification
body.
and
Development
maintenance of a
full
Information Management
is
System
integrated
staff
training, internally audited
(IMS) which
into
Feedback PLC
Annual report and accounts for the year ended 31 May 2023
19
About us (continued)
Standard
What is it?
Why does it matter?
What is involved?
Cyber Essentials
Plus
Security standard
Demonstrates the security
to
the
of
customer,
externally
validated.
product
DCB 0129
Clinical safety and clinical
risk standard
of
Demonstrates
to
customers that we have
real world
considered
application
the
technology in the intended
setting
the
intended purpose and that
we
deliberately
designed as much risk out
of the product as possible.
have
and
for
NHS IG Toolkit
NHS cyber security standard
Compliance with this
is
required in order to sell a
software product to the
NHS.
DTAC
Digital
Technology
Assessment Criteria - an NHS
specific standard
Demonstrates
our
conformance with all NHS
the
for
requirements
provision
software
of
products
full
these
annually, and externally
audited every 3 years by a
certification body.
Document
security
our
protocols and processes and
have
externally
audited annually. Annual
penetration testing of the
system to check for areas of
weakness.
Operate
risk
a
management plan as part of
product design, testing and
implementation,
which
considers
clinical/patient
risk at all stages. Designing
implementing
and
mitigating processes where
risks are identified to reduce
such
is
reviewed and
overseen,
signed
an
by
independent CSO.
Extensive set of information
security requirements that
same
covers much of
ISO
subject matter as
in
27001, but
particular
the
management of sensitive
personal data
DTAC is largely a summary
capture of all the above
standards.
targeted
at
risks. Process
off
“Working with medical software in the cloud combines two of the most demanding regulatory worlds
together: medical device manufacture (with its fundamental focus on safety and effectiveness) and
information security (with its focus on continual vigilance, improvement, and change). Trying to balance
these two conflicting domains together was always going to be challenging. I think we have managed this
within Feedback Medical, by having an open and honest business culture, where we always make sure
that everyone is fully informed, and any issues that do arise are openly discussed and appraised.
“Overall, this improves our efficiency, and allows us to cope with the ever-increasing burden of managing
a complex IMS and addressing the needs of multiple medical device regulations and information security
standards.
“We have to devote a lot of time to audit. We are typically audited by someone for something every month
or two. Each of the ISO standards requires that we have an internal audit program, as well as undergoing
external audits conducted by the certification authority themselves. I suspect in every year we have one
Feedback PLC
Annual report and accounts for the year ended 31 May 2023
20
About us (continued)
full calendar month devoted to ‘audit’ – and this involves most of our Quality and Security team, and also
calls in key personnel from other areas of the business, as the auditor requires.”
Dr Stephen Brown, Group CIO and a director of our operating company Feedback Medical Limited.
Feedback PLC
Annual report and accounts for the year ended 31 May 2023
21
Chairman’s Statement
Laying the foundations for growth
The financial year ending 31st May 2023 has been a positive period for Feedback marked by strong trading despite
challenging market conditions and challenging NHS procurement, ongoing inflationary pressures and frequent
strikes in the public sector. Despite the pervasive challenges, Feedback has carefully navigated a fluid political and
economic backdrop to report strong revenue growth of 74% driven by an 89% increase in sales. Growth has been
driven by both emerging opportunities for our products in spaces such as the NHS CDC initiative, with the award of
a pilot extension contract by Queen Victoria Hospital in Sussex, and, importantly, through existing customer
renewals which highlights the ongoing value that our customers derive from our products and is a validation of the
high customer lifetime value potential. Encouragingly, our first two Bleepa customers, the Northern Care Alliance
(NCA) and Royal Berkshire Hospital NHS Foundation Trust (RBH), have both renewed Bleepa subscriptions with
annual inflationary price uplifts over a 3-year term. This was the first year that the Company saw revenues in excess
of £1m - a great base to build from.
Although still early in our commercial journey there is clear growth potential represented by a renewing customer
base and a healthy pipeline of CDC and international opportunities. Therefore, we can justifiably state that the
strategy to move away from legacy products with non-recurring revenue and towards Bleepa and SaaS is bearing
fruit. We are delighted to see a repledged commitment from the NHS to roll out the CDC programme, with renewed
funding commitment and multiple business cases being approved for CDC implementation, building a market for
the breadth of our product library. The team has stayed very close to this programme, and our CEO has presented
on the benefits of Bleepa as a platform enabler of the CDC programme and as the ‘third pillar’ of the build alongside
investment in bricks and mortar and staff, to the APPG for Diagnostics. This has provoked several conversations
with both the national NHS team and with multiple regions who are looking to implement CDCs. We retain the view
that the UK CDC opportunity represents a TAM of approximately £96m/year and is an opportunity for which we are
uniquely positioned to deliver, given our breadth of functionality and medical device certification.
In India we have been focusing on both rural and city-based opportunities. Due to the nature of the healthcare
system and diverse geography we believe that our products offer compelling solutions. Given the strength of our
technology base, we believe that the primary opportunity for India now lies with Bleepa in a clinical/hospital setting,
and the remote image acquisition solution. Therefore, post period-end, although there may be a direct opportunity
for CareLocker as a patient-facing component of the Bleepa platform when sold to large hospital chains or in
facilitating remote screening services, we paused marketing spend on CareLocker as a standalone product for
imaging centre patients, enabling the Company to focus on achieving regulatory approval for Bleepa in order to
service the growing pipeline. The Board’s opinion is that India remains a significant opportunity, so we have
furthered our investment in India with the appointment of Rohit Singh as in-country Managing Director who has
already identified several additional potential market opportunities for Bleepa with various government
organisations, including the Ministry of Defence, and large hospital chains. In addition, post-period, we successfully
obtained an import license for Bleepa as a non-sterile non-invasive medical device, with the Central Drugs Standard
Control Organisation (CDSCO).
During the period the Company embarked on several internal initiatives including a 200:1 share consolidation with
a view to positively impacting the liquidity and trading activity in the Company’s shares and improving its
marketability to a wider investor group. In addition, the Board constructed and implemented an ESG programme in
collaboration with the management team and in alignment with QCA best practice. Each member of the
management team has direct oversight and accountability of an ESG initiative within their area of the business and
will be reporting back to the board on a quarterly basis around progress. Examples include adoption of green code
and server rationalisation within the technical team, consolidation and re-use of marketing materials such as
brochures and conference stands by the marketing team (and recycling of materials wherever possible),
optimisation of internal systems, and monitoring device energy use by the support team. Most of these ESG
initiatives should also yield a cost saving alongside an environmental impact. ESG has become an area of significant
importance for UK companies and is increasingly becoming a requirement in public sector contract tenders.
Feedback PLC
Annual report and accounts for the year ended 31 May 2023
22
Chairman’s Statement (continued)
As such, our increasing ESG efforts will also help in our sales efforts to organisations such as the NHS. Our CEO, Dr
Tom Oakley was invited to become a mentor on the NHS England Clinical Entrepreneur Programme, taking on two
mentees for the year, a commitment that sees him deliver an hour of mentoring per mentee each month and which
further cements our Company as partner to the NHS, together building a better future for patients and clinicians.
The Board believes that we have great opportunities ahead of us and recognises the need to build on the customer
base that we have established. The NHS has been through a challenging phase post-Covid, with a growing backlog
of patients and industrial unrest among the different staff groups. Inevitably, decision-making processes have
become protracted. We continue to believe that the functionality of Bleepa and CareLocker will be key to the much-
needed service improvement and productivity gains required to stabilise the service. Our team has done
exceptionally well to navigate through these difficult trading times and to continue to stimulate the NHS
opportunity. The Board is optimistic about the near-term potential. Our products are truly unique in the market and
over the last year, we have generated compelling evidence to demonstrate this via our partnership with our NHS
customers. We believe we are now well positioned to help a number of NHS programmes. We will ensure delivery
of key system priorities for the NHS and benefit from the funding as it becomes available. Bleepa is the key that
unlocks the NHS digital strategy, and we intend to further monetise opportunities in the coming year.
Rory Shaw
Non-executive Chairman
11 September 2023
Feedback PLC
Annual report and accounts for the year ended 31 May 2023
23
CEO’s Statement
Taking our proposition beyond the hospital walls of the NHS
We are delighted by the continued progress in 2023. In addition to driving new lines of business and pursuing cross-
provider care opportunities we prioritised the renewal of existing customer contracts. A core component of any
SaaS model is understanding and extending the lifetime value of the customer through the delivery of high-quality
products and services. Our NHS customers have renewed with us this year because of the value they see in and
from Bleepa. For example, Bleepa has now delivered over 11,700 referrals at the Northern Care Alliance (NCA) and
over 1,000 users across three hospitals and has become an essential tool to daily clinical practice. Our recent
independent clinical evaluation at the NCA demonstrates the benefits of using Bleepa in time and efficiency savings
as well as improvements in communication around patient care.
Figure 2 – Analysis of Bleepa referral data at the NCA from July 2021 to April 2023 (for respiratory, cardiology and
gastroenterology)
NB: Beattie (2020) refers to benefits realisation analysis undertaken by Royal Oldham Hospital in 2020.
Figure 3 – Results of staff member surveys and interviews who use Bleepa at the NCA in 2023
Figure 4 – Forecast modelling insights for Bleepa use for the NCA and Greater Manchester ICB
Feedback PLC
Annual report and accounts for the year ended 31 May 2023
24
CEO’s Statement (continued)
Figures 1,2,3 and 4 above sourced from health economic modelling findings by Unity Insights. Scenarios 2 and 3 of Figure 5 based on prospective
analysis. Further details from the full report will be published on the Bleepa website in due course.
We have fought hard to be proactive and not complacent – we will not ignore customer sites when they reach a
steady state; we worked so hard to win them that we believe we must work equally hard to keep them. Providing
ongoing value to clinicians and their patients is at the core of what we do and many of the innovations that we
identify through customer engagement help us to develop features that unlock new business opportunities such as
the CDC programme.
The technical landscape is also always shifting, with customers adopting new digital strategies and bringing on new
digital systems that require us to continuously ensure that Bleepa retains a clear value and performance
proposition. This approach has seen both RBH and the NCA renew their Bleepa subscriptions with annual
inflationary price uplifts over a three-year term. These renewals were made possible by our participation in the G-
Cloud 13 procurement framework, a key goal of the prior year and a core part of our strategy to diversify our routes
to market in the NHS.
2023 has been a pivotal year for the Company. We started the year with the ambition to develop the Bleepa
proposition to one that could deliver services not just within hospitals but between care settings and that would let
us pursue much larger regional contracts for an emerging market of CDC customers. I am pleased to say that we
delivered this. For the last year Bleepa-CareLocker has been facilitating the UK’s first symptom-based care pathway,
connecting primary care and secondary care providers. Together with our partner Queen Victoria Hospital (QVH)
we have pioneered a new approach to cross-provider care delivery and laid a digital foundation that can transform
the model of care pathways, bringing diagnostic testing upfront, earlier in a pathway, reducing the requirement for
outpatient appointments and for traditional models of multidisciplinary care delivery (in-person meetings and video
calling).
This approach has enabled us to demonstrate a 69% reduction in patient wait times compared to the national 18-
week referral to treatment target (RTT), without requiring additional clinical staff and whilst achieving potential cost
savings for our NHS customers in relation to the outpatient and MDT reduction delivered.
Feedback PLC
Annual report and accounts for the year ended 31 May 2023
25
CEO’s Statement (continued)
Figure 5 – Results from our CDC programme using data from February to December 2022 showing reductions in
referral to treatment and referral to diagnostic test wait times
Following our £450k pilot contract for the Sussex ICS with QVH, we were awarded a nine-month, fixed-term contract
extension for the Bleepa-CareLocker CDC solution. This paid extension follows the success of the Company's
previous contract and was awarded because of the abandonment of QVH/Sussex ICS's previous procurement
process in March 2023. Feedback is now covering the period of re-procurement whilst QVH/Sussex ICS undertakes
a new tender exercise under the Public Contracts Regulations 2015. The new tender process for the next phase of
the CDC programme rollout is due to commence imminently and the Board is confident that our product offering is
unique and unmatched by other UK suppliers.
Photo: Canadian Wing, Queen Victoria Hospital, East Grinstead.
Our work at QVH/Sussex ICS has become a national flagship and a model system of how CDCs can deliver impact
nationwide. Post period, I had the privilege of presenting this work to the APPG for Diagnostics, where I made the
case for Bleepa as the third pillar of building a CDC, alongside investment in bricks and mortar and staffing. The
reality is that the NHS urgently needs the extra capacity that the CDC programme can deliver but we believe the
Feedback PLC
Annual report and accounts for the year ended 31 May 2023
26
CEO’s Statement (continued)
only way that this can be brought online ahead of winter pressures is digitally through Bleepa. The APPG has given
us a national platform from which we have engaged directly with the national CDC leadership at NHS England (NHSE)
and a number of ICS regional leaders who are looking to deploy CDC pathways. Until Q2 of CY2023 many ICSs have
not had digital leadership in place, which has limited procurement decisions and slowed the rollout of technology
such as ours, a situation that has further been compounded by the inflationary and budgetary pressures created by
the turmoil of last year. However, most ICSs have now reached a point of operational maturity and some have
appointed digital leaders within their organisation. This, in combination with repledged funding commitment from
NHSE for the CDC programme and the usual concerns around winter pressures, has put the CDC programme back
at the top of the NHS priority ladder. With the evidence that we have generated at QVH/Sussex and a customer that
we can now sell to, we are in a strong position to capitalise on the opportunity ahead of us in the coming year.
The work around pathways and connecting across care settings is not unique to the NHS. It is equally applicable to
the private sector and internationally in systems that are looking to redesign patient flow to reduce wait times and
maximise value for money. With this prospect in mind, we are currently exploring opportunities for the utilization
of the Bleepa pathway tool within the UK private and insurance sector and internationally.
Internationally we have been focused on exploring the opportunity for our products in India, following two
successful trade missions to India in prior periods with the UK Department of International Trade (now Department
for Business and Trade (DBT)), hosted by Lord Prior, then Chairman of NHS England. Early on we partnered with the
UK India Business Council (UKIBC) who DBT introduced us to as an intermediary who help facilitate market entry
into India by UK companies. We finalised the setup of an Indian subsidiary in Q4 and commenced the process of
registering Bleepa as a medical device in India, in order to obtain an import license which would allow us to directly
market Bleepa to hospitals within India for clinical use. Although it may have been a quicker process to import
Bleepa through a third-party wholesaler, this posed a risk to our IP due to the requirement to share our technical
file information and therefore, given that the Company views India as a long-term opportunity which we need to
approach diligently, it was preferential to use a wholly-owned subsidiary as a local manufacturer and pursue in-
country medical device registration. Post-period, we successfully received an import license for Bleepa as a non-
sterile non-invasive medical device with the CDSCO in India, allowing us to develop the pipeline of opportunity for
Bleepa within India.
Whilst awaiting medical device registration, we were able to continue delivery of the Odisha pilot around remote
image acquisition and AI screening, with Qure.ai and AWS, as this was a pilot and not a commercial contract with a
customer. Given that we had demonstrated the technical success of the product in this context we decided not to
further expand the pilot programme beyond the Odisha site until we were able to commercialise the technology,
i.e., post the award of local medical device registration for Bleepa. This pilot site has enabled us to generate data
that supports the frontline use of Bleepa and which can now be leveraged to drive commercial opportunities for
the platform.
In parallel to gaining regulatory approval for Bleepa, our strategy in the Indian market has been to assess the
prospects for CareLocker as a standalone consumer offering. Initial discoveries showed that Indian imaging centres
were using costly, environmentally damaging, and outdated processes to transfer patient images, presenting a
strong opportunity for disruption. We deployed a CareLocker pilot with an Indore-based imaging centre network,
Sampurna Diagnostics, to develop the commercial models and deepen our understanding of the Indian healthcare
sector and national initiatives. The Board believes that there is a material opportunity in rural settings and smaller
cities, such as Indore, to provide a service that provides benefits over the current system. However, subsequent
research suggests that practices in Mumbai, and likely other large cities, are currently very different. Since initial
scoping visits, a trend has emerged showing a tendency of PACS vendors to share images with imaging centres and
their patients for free, via WhatsApp, as they currently derive revenue from other methods such as the sale of
patient data. It is the Board’s belief that this would undermine the CareLocker proposition as a paid-for consumer
app whilst there is a lack of consumer and provider appetite to pursue stricter data governance regulations. There
are indications of a tightening in the Indian Government’s position on this, and the Company remains well placed
to respond flexibly if legislation turns into regulation with financial penalties, which may stimulate a reemergence
of this large sales opportunity. For now, we will focus on the opportunity presented by smaller cities and rural areas
and have, post period, paused the marketing of CareLocker to imaging centre patients as we continue to build a
Feedback PLC
Annual report and accounts for the year ended 31 May 2023
27
CEO’s Statement (continued)
pipeline of Bleepa sales now that regulatory approval has been granted. Initial market engagements around Bleepa
and the Bleepa remote access pilot in Odisha, shows there may be a direct opportunity for CareLocker as a patient-
facing component of the Bleepa platform, when sold to large hospital chains or in facilitating remote screening
services.
The Board believes that the primary opportunity for India now lies firmly with Bleepa as a hospital offering and as
a remote image acquisition solution. The Board still sees significant opportunity in India, so we have furthered our
investment in India with the appointment of Rohit Singh as in-country Managing Director. Rohit joined us from the
UKIBC, which facilitates the introduction of UK companies into the Indian market, where he helped build the India
advisory practice – a real validation and endorsement Feedback’s Indian strategy. Rohit has already identified
several additional potential market opportunities for Bleepa with government organisations, including the Ministry
of Defence, and large hospital chains, that we believe can be unlocked following Bleepa’s medical device registration
in India. We remain excited by the opportunity that this market represents and estimate a TAM of approximately
£1 billion.
Business strategy
The Company’s strategy is to pursue opportunities for cross-provider care delivery where we expect to recognise
higher contract values and operational margins, within a less competitive environment. This will predominantly be
in the CDC space in the UK, for which we estimate the total addressable market as £96m, and remote care settings
in India. The Company will, however, continue to target its core products at traditional NHS opportunities with
individual NHS trusts around clinical communication and replacement of legacy communication methods such as
pagers and fax machines.
The decision-making process and associated sales cycle is currently particularly long within the NHS, due to several
factors described above and, as such, the Company is also targeting parallel market segments for our technology
that require minimal additional product development and where there is a mirror value proposition that we
understand and can sell into, such as India. More recently this has led us to consider applications in the UK private
sector which we intend to pursue in the next financial year.
To date, our commercial success has been derived from our ability to leverage and repurpose our legacy
technologies, resulting in the creation of Bleepa, CareLocker and Bleepa Box . In addition, we opportunistically seek
to license components of our Cadran technology to third parties, generating recurring royalty revenue from non-
core assets, as demonstrated by the licensing of Cadran to Imaging Engineering LLC in the USA for fluoroscopy image
capture. The license agreement with Image Engineering yielded royalty revenue of £0.14m (2022: £0.14m) in the
period, with a minimum ongoing annual royalty expectation of US$70k per annum until end CY2025.
Leveraging legacy technology and developing our existing products to maximise product market fit and maintain
our competitive advantage will remain a core strategy for the Company and will result in continued software
development spend on a measured basis. The Company will also continue its strategy of robust regulatory
certification and IP protection alongside the programme of software production as a medical device.
Maintaining our lead – regulatory excellence
During the period the Company successfully recertified for a number of its accreditations including:
•
ISO13485, the standard for quality of our product manufacturing process (a pre-requisite to medical device
certification);
ISO27001, relating to data governance and management;
•
• Cyber Essentials Plus, data security and resilience; and
• DCB0129, clinical risk management.
These standards are an essential component of our product development and directly affect our ability to sell to
the NHS and international customers. Successfully revalidating against these standards has also enabled the
Company to complete the technical file for the latest version of Bleepa v1.5, and to affix a UKCA mark to this product
release. Bleepa v1.5 incorporates a number of advanced features including:
Feedback PLC
Annual report and accounts for the year ended 31 May 2023
28
CEO’s Statement (continued)
•
•
•
the ability to share the patient record to a clinician outside of the current hospital deployment (where data
sharing permission is present), enabling users to have conversations with potentially any clinician in the
country, for ever-improved care to the patient, opening the potential for truly regional or national care
delivery;
enhanced features for document capture such as document preview and categorisation, which enable
users to contribute to the patient record with virtually any medical information (referral letter, ECG trace,
blood report, etc.); and
improved messaging functionalities such as tagging teams and individuals and making structured notes to
enable users to communicate even more intuitively, quickly and safely.
Board changes
Tim Irish stepped down from the board on 01 June 2022, after five years of service for the Company. Annemijn
Eschauzier joined the board as a NED on 01 June 2022 and brings with her a wealth of commercial and leadership
experience across marketing, sales and business development in the healthcare sector.
Financial review
Key performance indicators
Revenue
Gross margin
Sales (non IFRS)
Operating expenses
Operating loss
EBITDA loss (non IFRS)
Cash outflows from operating activities
Cash outflows from investing activities
Cash & cash equivalents end of period
Intangible assets
Contract liabilities (deferred income)
Net assets
2023
£m
1.02
92%
1.27
(4.36)
(3.42)
(2.61)
(1.79)
(1.20)
7.32
3.71
0.44
10.87
2022
£m
0.59
83%
0.67
(3.00)
(2.51)
(1.96)
(1.25)
(1.15)
10.31
3.29
0.20
13.71
Revenue for the year ended 31 May 2023 increased 74% to £1.02m (2022: £0.59m). The growth reflects the
significant increase in average contract value for Bleepa-CareLocker compared to legacy products, with Bleepa-
CareLocker comprising 74% of revenue. In addition, revenue for the period was positively impacted by a one-off
item related to the 12-month extension of the QVH/Sussex ICS pilot, a £0.45m contract awarded in September 2022
but covering the 12-month period from 31 March 2022, resulting in £0.19m of revenue being recognised related to
the 5-month period prior to contract signing.
Gross margin increased to 92% due to the one-off revenue impact of the 12-month extension of the QVH/Sussex
ICS pilot as described above and due to the prior year being impacted by one-off BleepaBox hardware costs.
Sales, a non IFRS measure representing the total customer contract value invoiced in the period, increased 89% to
£1.27m (2022: £0.67m). Bleepa-CareLocker contributed £1.0m (2022: £0.26m) and Image Engineering license fees
contributed £0.14m (2022: £0.14m), of which 37% is recurring minimum royalties with the balance related to
bespoke software development license fees. Sales in 2023 include two contract awards with QVH/Sussex ICS which
occurred during the period, being the £0.45m pilot in September 2022 and the £0.38m pilot extension in March
2023. Sales are recognised as revenue monthly across the life of a customer contract (typically 12 months), with any
amount not recognised as revenue in the current financial year remaining on the balance sheet as contract liabilities
(deferred income) and recognised as revenue in the forthcoming financial year. Contract liabilities (or deferred
income) as at period end was £0.44m (2022: £0.20m).
Feedback PLC
Annual report and accounts for the year ended 31 May 2023
29
CEO’s Statement (continued)
Operating expenses increased 45% to £4.36m (2022: £3.00m), primarily due to the full-year effect of headcount
expansion, increasing amortisation of Bleepa software development costs, and additional discovery and research
costs related to NHS system integrations with Bleepa and cloud architecture optimisation. Operating loss increased
to £3.42m (2022: £2.51m). EBITDA loss, excluding depreciation and amortisation charges of £0.81m (2022: £0.55m),
increased 33% to £2.61m (2022: £1.96m).
Cash outflows from operating activities increased 43% to £1.79m (2022: £1.25m) primarily due to higher operating
expenses offsetting higher sales, and the prior period containing the benefit of two R&D tax credit refunds totaling
£0.77m. Cash outflows from investing activities, primarily being software development expenditures with Graylight
Imaging, increased 4% to £1.20m (2022: £1.15m). The Group’s cash position as at 31 May 2023 was £7.32m (31 May
2022: £10.31m), a decrease of £2.99m over the prior year.
Intangible assets increased by £0.42m to £3.71m (2022: £3.29m), primarily representing capitalised software
development expenditures of £1.23m, offset by amortisation and impairment charges of £0.80m (2022: £0.54m).
Net assets decreased to £10.87m (2022: £13.71m) as at 31 May 2023.
Benefitting from the digital revolution
The Company’s primary focus is, and will continue to be, on the NHS and as we pursue opportunities in the emerging
CDC space where we see a growing amount of government investment and substantial clinical, operational and
political need for our technologies. The results that have been delivered against a disrupted and unfavorable market
climate demonstrate the continued upward trajectory of the Company as it pursues its strategy of delivering cutting
edge technology to frontline clinicians across healthcare settings. We aim to increase our annual recurring revenue
base through both existing customer renewals and winning new and larger customers and will do this by delivering
quality products to our customers and providing close support to ensure that they derive ongoing and increasing
value from them, and by being adaptive to the wider changing healthcare environment, pursuing new areas of
opportunity and occasionally revisiting previous areas of opportunity should they resurface. One such area may be
the original Bleepa value proposition as a regulatory compliant WhatsApp replacement. Bleepa was launched in Q3
CY2020 as a replacement for the traditional pager and WhatsApp, a value proposition that led to sales to both NCA
and RBH; however, following a temporary relaxation of data sharing rules during COVID by NHSx and the collapse
of the NHSx Clinical Communication Framework following a procurement challenge in 2022, the WhatsApp value
proposition declined. Recognising the growing difficulty of achieving sales against this use case, we pivoted to
delivering cross-provider services for the CDC space.
At the beginning of August 2023, the Information Commissioners Office (ICO) reprimanded a Trust for its use of
WhatsApp and over 500 breaches of patient confidentiality as a result of its use. This is the first time that the
regulator has challenged a Trust around the use of WhatsApp. The ICO stated that there was ‘no excuse’ for the use
of WhatsApp within clinical services and that they expected all NHS providers to take heed of this warning and take
appropriate steps. This is a sign that the regulator is gearing up to take action on the use of WhatsApp in clinical
settings and we know from the BMJ that this practice remains widespread with over 98% of clinicians using it
routinely for clinical communication. If this warning is picked up by NHS providers then it may reopen the original
market and value proposition for Bleepa within an inpatient setting, it is too early to tell if this will be the case but
if the ICO pursues further action against other sites then this could quickly build momentum and is an area that we
will closely monitor. What is of particular interest is that the Trust in question stated, as a mitigating action, that
they would be looking at technologies to support the secure transfer and display of images and videos, which
suggests that the GDPR breach was larger than publicly disclosed in the ICO warning and implies that there is a
wider concern around the handling of patient data, especially patient images. The Directors still believe that Bleepa
is the only communication platform available in the UK that is certified for the sharing and display of clinical images,
meaning that if image exchange is expressly listed within the areas of concern then Bleepa is uniquely positioned to
address this need.
The recent ICO ruling is not the only indication that the landscape is further aligning to our value proposition. The
release of guidance by NHSE around CDC based pathways in May 2023 and the subsequent announcements in
Feedback PLC
Annual report and accounts for the year ended 31 May 2023
30
CEO’s Statement (continued)
August 2023 around the role of CDCs in the government’s winter pressure planning and in facilitating GP Direct
Access, shows the role that CDCs and their associated pathways are set to play in the national agenda. This has been
reinforced by the approval of a number of CDC business cases in the last few months alone. However, the digital
component of CDCs had been an afterthought until the publication of the Hewitt report which highlighted the need
to level up basic digital infrastructure in all parts of the system, not simply within acute hospitals; the need to
support multi-disciplinary working through digitally-enabled tools that connect primary, community, intermediate
care and acute hospital teams and the need to implement shared digital records and rostering systems to help staff
work more effectively and to reduce their administrative burden. These were all points that I built upon when I
presented to the APPG for Diagnostics in July 2023 and made the case directly to ministers and senior NHSE
leadership for digital as the third pillar of build alongside investments in bricks and mortar and staffing, a message
that is now taking root and beginning to gain traction. The results to date of our pilot with QVH/Sussex ICS are highly
compelling (an approximate 69% reduction in patient referral to treatment wait times, without needing additional
clinical personnel and in a way that we believe is cash releasing) and their impact, if scaled nationally, is compelling.
In the last year we have set the scene that our technology represents a core infrastructure, a foundation stone to
the NHS’s plans around addressing winter pressures and reducing care backlogs. This is a message that is now
gaining traction with national and regional stakeholders. The scene is set for our success and now, in the current
financial year, we seek to build upon this and drive the growth of our technology as quickly as possible across the
system, becoming that third pillar of build for the NHS CDC programme.
Outlook
We are delighted with the continued progress made during the period - with the shift from legacy products. The
opportunity afforded by Bleepa and CareLocker both domestically and overseas provides us with tremendous
optimism as we focus on generating new contracts from our ongoing dialogues with interested parties, which we
believe will further enhance levels of recurring revenue visibility. The additional paid for Sussex CDC extension
(announced in April) further validates our strategy and we remain hopeful that we will be successful in the
procurement process. With CDCs continuing to explore avenues to reduce waiting times we believe that our
performance to date provides compelling testament to our capabilities – with early results from our current CDC
programme highlighting an approximate 69% reduction in diagnostics wait times versus the national target.
Furthermore, we are extremely excited by global opportunities - with inroads in India highlighting the scalability of
our solutions. Importantly, we believe that increased regulatory demands both in the UK and India will further
underpin demand. There is increasing focus on technologies to secure the transfer and display of images and videos,
and we believe that the landscape is very much moving in our favour – with digital infrastructure and digitally
enabled tools seen as key solutions to significant administrative burdens. This is especially prevalent when
considering winter pressures and the growing requirement to reduce care backlogs – and we believe that given our
pipeline and capabilities that we will be at the forefront of change in the coming year.
Dr Tom Oakley
Chief Executive Officer
11 September 2023
Feedback PLC
Annual report and accounts for the year ended 31 May 2023
31
The Board
Prof Rory Shaw BSc MD MBA FRCP, Chairman (appointed to the Board on 29 August 2019)
Professor Rory Shaw was appointed as non-executive director, deputy chairman and subsequently chairman of
Feedback PLC on 29 August 2019. He was previously medical director of Feedback Medical Limited, the Company’s
operating subsidiary. During his time with the Company, he has contributed to the development of the Company’s
strategy and the vision for Bleepa. He has played an active part in building relationships with the medical community
in the UK and potential customers overseas. Rory is a member of the Remuneration Committee and the Nomination
Committee.
Professor Rory Shaw has extensive managerial and overseas trade experience as well as a strong academic and
clinical background. Professor Shaw was previously the medical director of Healthcare UK within the Department
of International Trade. Over the previous 15 years, he has been medical director of three NHS trusts; North West
London Hospitals NHS Trust, the Royal Berkshire NHS Foundation Trust and the Hammersmith Hospital NHS Trust.
In 2001, he was appointed by the then minister of health as the first chairman of the National Patient Safety Agency
and was also a non-executive director of the NHS Litigation Authority. Professor Shaw’s clinical specialty is
respiratory and general medicine. He has been published extensively in academic journals and was also a professor
of respiratory medicine at Imperial College School of Medicine.
Professor Shaw is also on the Board of the vaccine development company DIOSynVax, and within the NHS, he is the
Non-Executive Director for Quality and Performance on the Board of the Bath and NE Somerset, Swindon and
Wiltshire Integrated Care System.
Dr Tom Oakley, BM(Hons) BSc (Hons) Chief Executive Officer (appointed to the Board on 9
April 2019)
Dr Tom Oakley trained as a Radiology Registrar before becoming an NHS England Clinical Entrepreneur Fellow where
he supported a number of companies looking to launch products in the NHS. He joined as CEO of Feedback Medical
Limited in February 2019 before being appointed as CEO of Feedback PLC on 9th April 2019. Upon joining the
Company he led a strategic review of the product portfolio and implemented a pivot away from the company's
traditional low margin, low growth sales to Radiology customers, by developing a renewed product range targeted
at a wider and underserved clinical audience, where a new pricing model of recurring SAAS revenue was initiated.
These new products include Bleepa, a secure clinical communication and data viewing platform and CareLocker, a
patient-centric cloud architecture that achieves new levels of secure data portability.
Tom has led the Company through three successful funding rounds raising approximately £18.5m to stimulate the
development and launch of Bleepa and CareLocker, taking these products from concept to contracts in multiple
NHS sites and with a key veterinary sector partner. Under his leadership the Company has achieved its pivot within
three years, now recognising strong revenue growth with a number of scale opportunities in both domestic and
international markets.
Anesh Patel, M.Sci (Hons), CA, Chief Financial Officer (appointed to the Board on 29
November 2021)
Anesh started his career with Ernst & Young in 2004 where he qualified as a Chartered Accountant, initially working
in the audit & assurance division before transferring to the transaction support team for private equity clients. Prior
to joining the Group in April 2021, Anesh held the position of Finance & Corporate Projects Director of hVIVO
Limited, the main trading subsidiary of AIM-listed Open Orphan plc and a rapidly growing, industry-leading, clinical
services provider to pharma, biotech and government organisations.
Feedback PLC
Annual report and accounts for the year ended 31 May 2023
32
The Board (continued)
Anesh also has seven years of investment banking experience where he specialised in corporate finance advisory
services for leading institutions Standard Bank and Société Générale, advising on a range of strategic transactions
including public and private M&A and capital-raising. He graduated from University College London (UCL) and holds
an M.Sci. (Hons) degree in Mathematics with Economics.
Since joining the Group, Anesh has optimised finance systems and processes to facilitate growth and the evolution
to a recurring SAAS-based revenue model, and he co-led an oversubscribed equity fundraise of £11.2m in November
2021.
Adam Denning, Non-executive Director (appointed to the Board on 3 February 2020)
Adam currently serves as a non-executive director at Investors in People and Finlight.com, in addition to his role at
Feedback plc. He’s also a trustee at the Ben Uri Museum and Gallery, and managing director of Logical Operators
Limited. Previously, he spent 25 years at Microsoft Corporation in various predominantly technical roles. From 2011-
2017, he was a partner group program manager in Windows. In this role, he reported directly to the corporate VP
of the platform, leading an international team of over 100 people and executing updates to Windows to deliver new
customers. Before then, from 1999-2001, he served as the assistant technical advisor to the Executive Office. Among
other responsibilities, Adam presented “demo days”, where he would demonstrate internal and external
technology to Bill Gates and would attend all of his product reviews.
Adam is a member of the Audit Committee, the Remuneration Committee and the Nomination Committee.
Annemijn Eschauzier, Non-executive Director (appointed to the Board post period on 01 June
2022)
Annemijn is a strategic marketing leader and brings significant global leadership experience with a career spanning
over 25 years in the Healthcare sector. She started her career at GlaxoSmithKline before moving to GE Healthcare,
where she held a variety of leadership positions for over 15 years becoming Chief Marketing Officer Women's Health
in September 2017. Since leaving GE Healthcare in 2021, Annemijn has joined Hardian Health, a company which
provides strategic services to navigate the digital health sector. In addition, Annemijn. holds other non-statutory
Board member roles.
Post period on 21 June 2022, Annemijn was appointed as Chair of the Remuneration Committee, a member of the
Audit Committee and a member of the Nomination Committee.
Philipp Prince, MA(Cantab) FCA, Non-executive Director (appointed to the Board on 15 July
2020)
Philipp is a chartered accountant with extensive experience in senior finance roles in both private and listed
technology companies. He is the non-board Group CFO of BCB Group, a digital banking challenger. He was previously
a board adviser at Overmore Limited, a marketing technology firm, the CFO of Defenx plc, an AIM-listed mobile
cyber security company, where he managed the IPO process, fundraising and investor relations and Interim CFO at
Enecsys plc, a private equity backed solar micro-inverter developer. For over 20 years, Philipp worked at BDO LLP,
where he was a corporate finance partner from 2002-2013.
Philipp chairs the Audit Committee and is a member of the Remuneration Committee and the Nomination
Committee.
Feedback PLC
Annual report and accounts for the year ended 31 May 2023
33
Strategic Report
The directors present their strategic report on the Group for the year end 31 May 2023. A comprehensive review of
the year is given in the CEO’s statement on pages 23 – 31.
Principal Activities
During the year under review, the principal activity of the Group has been the continued development and
commercialisation of the Group’s proprietary technologies:
• Bleepa - the image-based communication platform for frontline clinicians;
• CareLocker - the patient-centric cloud architecture; and
• Bleepa Box - store and forward technology.
The Group also continues to leverage and monetise component of its legacy platform technology through license
agreements. In addition, the company is supporting limited support contracts through the ongoing provision of
legacy products Cadran PACS and TexRAD, though these are reducing over time.
R&D process
Feedback recognises the potential in enhancing and developing new products from its existing technologies. It is
working closely with existing customers to identify unmet needs. To increase its software development capabilities
the Group is continuing and expanding its collaboration with Graylight Imaging, the healthcare division of Future
Processing Sp z.o.o. to develop new imaging software features and products.
Feedback capitalises external development costs for writing off against income generated in future accounting
periods. The directors carefully consider what elements of this development expenditure will generate future
economic benefits. This is based upon customer feedback on Bleepa, product enhancements, assessing the
potential of Bleepa in non-medical markets and understanding overseas requirements.
Review of strategy and business model
The Company’s strategy is to pursue opportunities for cross-provider care delivery for Bleepa and CareLocker both
within the UK and internationally within India, where we expect to achieve higher contract values and operational
margins than at present, whilst simultaneously experiencing lower competition.
Leveraging legacy technology and developing our existing products to maximise product market fit and maintain
our competitive advantage will remain a core strategy for the Company and will result in continued software
development spend on a measured basis.
Further details on Feedback’s strategy and business model are given in the Chairman’s statement on pages 21 – 22
and the CEO’s statement on pages 23 – 31.
Feedback PLC
Annual report and accounts for the year ended 31 May 2023
34
Strategic Report (continued)
Principal risks and uncertainties
The Board is responsible for developing a comprehensive risk framework and a system of internal controls. We have
identified the following as the principal risks and uncertainties that are facing the Group:
Strategic
Risk
Product
development
Competition
Overdependence
on a single
customer
Description and impact
Risk that the products in
development may cost more and/or
take longer to develop than current
estimates. The products in
development may not perform as
expected and fail to reach the
production stage if not technically
and commercially viable. Risk that
the market for the product smaller
than originally envisaged.
Potential impacts:
Lower revenues than estimated if
commercially viable products are not
developed. Inadequate return on
investment if market size is smaller
than originally envisaged.
Requirement to raise additional
financing to complete development
if risks materialise.
The Group operates in a highly
competitive market and
faces competition from products
designed, marketed and supplied by
companies with significantly greater
resources.
Potential impacts:
New technologies emerge that may
render the Group’s products in
development obsolete before
development has completed,
resulting in impairment charges.
Increased competition may affect
market share and lead to pricing
pressure, impacting financial returns.
The NHS currently contributes the
majority of the Group’s revenues.
Changes to its organisational
structure and procurement
processes could affect the Group’s
ability to sell effectively to this
customer. Examples of this include
Trend Mitigation
New product development is
complementary to work already being
undertaken by the business. We are
therefore able to leverage existing
technology, skills and know-how to
reduce product development risk.
The Group develops new products and
features based on known customer
requirements, establishing a
relationship with different types of
customer groups, across technology
categories and geographies.
The Board and senior management
team evaluates potential market size
and investment returns ahead of
commencing new product
development, and monitors progress
regularly.
We continually monitor the
commercial and competitive
landscape, benchmarking our products
against competitors and where
possible, identifying new features and
enhancements needed to stay ahead.
We engage in regular customer
dialogue to define future use cases for
our products to ensure that the
product offerings remain
differentiated.
The Group focuses on the
development and ownership
of IP, which it believes will create the
greatest long-term value for the
Group.
Close engagement with the NHS at
strategic and tactical levels (including
regionally and nationally), by the
Board and management team, who
have significant experience working in,
and supplying to, the NHS, and have
Feedback PLC
Annual report and accounts for the year ended 31 May 2023
35
Strategic Report (continued)
Operational
Risk
Cyber security
threats
the transition from Clinical
Commissioning Groups (CCGs) to ICSs
and the merging of NHS Digital and
NHSX with NHS England and NHS
Improvement.
The NHS procurement process can
be complex lengthy with the risk that
the Group may not be included on
future frameworks which govern
procurement.
Potential impacts:
Revenues fall short of expectations,
take significantly longer to
materialise, or do not materialise at
all.
Description and impact
Risk that the Group will be subject to
a cyber security breach, leading o
catastrophic failure of IT systems,
which could result in a significant
data loss or leak of sensitive patient
data.
Potential impacts:
A successful cyber-attack could
expose the Group to significant loss
of operations, potential litigation,
and commercial, financial, and
reputational damage. In the event of
a data breach the Group is liable to
be fined for a breach of GDPR
legislation.
relationships with key NHS decision-
makers.
Increasing diversification of the
Group’s business, reducing reliance on
the NHS as a revenue source with a
target of achieving a balance between
NHS and non-NHS revenues over time.
Stated strategy to expand into
geographies outside of the UK will also
reduce specific exposure to the NHS in
due course.
Trend Mitigation
The Group has an established disaster
recovery plan and ensures that secure
back-ups are maintained.
We evaluate all third-party suppliers,
ensuring that they have appropriate
fall-back systems and disaster recovery
processes.
Feedback Medical Ltd is certified
against the Information Security
Standard ISO: 27001 and is subject to
regular audits of its Integrated
Management System by its
Certification body.
External audits and assessments
including penetration tests provide
independent scrutiny of the Group’s IT
infrastructure, allowing us to retain
our compliance certification with the
UK’s Cyber Essentials Plus standard.
The Group has cyber insurance in place
and has established policies and
working practices which are monitored
by our Chief Regulatory and
Compliance Officer to protect the
Group against a cyber-attack and any
security breaches in this area.
Feedback PLC
Annual report and accounts for the year ended 31 May 2023
36
Strategic Report (continued)
Regulatory
approvals and
compliance
The Group’s Regulatory, Quality and
Compliance team is focused on the
regulatory needs for product
development and prepares high-
quality documentation to support all
regulatory applications. This team
monitors changes to laws and
regulations and ensures compliance
with legislation and codes of best
practice.
Bleepa is UKCA marked and we
continue to monitor the UK’s
regulatory landscape post Brexit and
will take necessary actions to register
our products in any alternative UK-
based system as and when required.
Feedback Medical Ltd is certified
against the Medical Device
Manufacture Quality Standard ISO:
13485 accredited and is subject to
regular audits of its Integrated
Management System by its
Certification body.
All documentation is stored and
available should any resubmission be
necessary, and our quality systems are
designed to be sufficiently robust to
withstand any necessary scrutiny.
All employees are provided with
ongoing training on key regulation
such as anti-bribery and corruption
and GDPR.
Regulatory approvals are required to
market and sell medical devices into
both the UK and potential export
markets. Following Brexit, the UK
may require new standards to the
prevailing CE/UKCA standards
requiring additional regulatory
approval of our products before they
can be offered for sale in the UK.
Following receipt of regulatory
approval, products are subject to
continual review and there can be no
assurance that such approvals will
not be withdrawn or restricted.
There may also be regulatory
changes that could require additional
studies or validation and a need to
resubmit products to the regulatory
authorities, with no assurance that
we will receive regulatory approvals
to continue marketing the products.
The Group also need to comply with
ongoing regulatory requirements,
such as maintaining a quality system,
for which we are subject to periodic
inspections (scheduled and
unscheduled), with a risk that these
inspections highlight issues which
require a temporary suspension in
trading activities.
Potential impacts
Failure to obtain or maintain
regulatory approvals for its products
may result in a delay, or make
impossible, the commercial
exploitation of the Group’s products,
threatening its ability to trade in the
long term. Potential financial
penalties for non-compliance, with
associated reputational impact
Changes in applicable legislation,
regulatory policies, or the discovery
of problems with products may all
result in the imposition of
restrictions on sale, including the
withdrawal of the product from the
market, or may otherwise have an
Feedback PLC
Annual report and accounts for the year ended 31 May 2023
37
Strategic Report (continued)
Dependence on
key executives and
personnel
Dependence on
third-party
suppliers
adverse effect on the Group’s
business and/or revenue streams.
The success of the Group is highly
dependent upon the expertise and
relationships of the Directors and
other senior employees. The
competition for skilled technology
individuals is highly competitive, with
the risk that Feedback cannot
attract and retain highly skilled and
dedicated staff.
Potential impacts:
The loss of any of the key individuals
could have a material adverse effect
on the ability to grow and scale the
business within the UK and
internationally.
The Group’s business depends on
products and services provided
by third parties, including software
development services. There is a risk
of delay and/or interruption to the
supply of products or services by
these third parties, and a risk that
such products and services are not
delivered to product specification.
Potential impacts:
Failure by a third-party supplier to
deliver products and services on time
could result in increased working
capital requirements and a potential
delay and/or reduction in revenues.
Failure in a third-party system could
result in an Information Security
Incident that affects us, or our
customers.
The Remuneration Committee ensures
that salaries and incentive schemes
are benchmarked against industry
standards and are reviewed annually.
A share option plan exists for all
employees, providing a long-term
incentive to remain with the Group.
Contracts of employment are drafted
to include the necessary
confidentiality and non-compete
clauses. Any potential skill shortages in
our employee base are identified
and we continuously monitor the
market to ensure that suitable
individuals can be recruited.
We undertake succession planning to
minimise the potential impact should
any senior level roles choose to exit
the business and we have initiatives in
place to achieve high levels of
employee engagement.
Our product and R&D teams work
strategically and seek to prevent over
reliance on any one key supplier,
having multiple suppliers and other
such mitigations where required. We
retain ownership of our own IP and
ensure that our inhouse teams have
the knowledge and know how to
manage that IP. This ensures that the
group can guide product development
in a safe and efficient manner,
minimising the reliance on external
third parties.
Business interruption insurance is in
place and alternative suppliers are
identified to ensure that there is
always a secondary source for key
products and services necessary.
Suppliers are carefully selected to
minimise risk of supplier failure or
insolvency. All key suppliers are
scrutinised using a process that aligns
with both the ISO 13485 (quality) and
ISO 27001 (Information security)
standards. This makes sure that all
Feedback PLC
Annual report and accounts for the year ended 31 May 2023
38
Strategic Report (continued)
Financial
Risk
Availability and
terms of additional
financing
Economic and
political
uncertainty
Description and impact
The Group’s financing requirements
depend on several factors, including
the rate of market acceptance of our
products/technologies and our
ability to attract customers. There is
a risk that the Group is unable to
obtain adequate financing on
acceptable terms, if at all, such that
it cannot meet its financial
obligations as they fall due.
Potential impacts:
Inadequate financing could result in
the delay, reduction or
abandonment of research and
development programmes and/or
negatively impact the
commercialisation of our products.
The Group could be affected by
overall economic and political
conditions in the UK and globally
including the risk of a recession,
persistently high inflation, currency
fluctuations, the continuing
Russia/Ukraine conflict, and
economic and political
instability associated with Brexit
Potential impacts:
A recession, particularly in the UK,
could lead to the Group’s customers
reducing their expenditure on the
Group’s products and/or being more
price sensitive. The Russia/Ukraine
conflict could lead to further lead
surges in energy costs. The Group
purchases services within the EU
which may become more expensive
with longer lead-times from order to
delivery and increased red tape.
Persistently high inflation could
reduce the cash runway.
services provided to us are at the level
required in order for us to successfully
deliver to our customers.
We ensure our team members are
aware of supplier requirements or
restrictions, to minimise the risk of loss
of a supplier, due to a breach of
contractual obligations.
Trend Mitigation
The Board regularly monitors the cash
position of the Group and ongoing
cash requirements. We have systems,
controls, and processes to manage
expenditure in line with budgets, and
cash is managed through rolling cash
flow forecasts which are updated at
least monthly.
A significant amount of our
development spend is currently
subject to HMRC research and
development tax relief.
The Group’s products are considered
to be better value for our customers
than competitor products, particularly
the NHS, and our pricing strategy
incorporates customer budgetary
constraints and processes.
The Group is a low energy user and we
do not have any customers or
suppliers in Ukraine or Russia and are
therefore not currently experiencing
any material disruption to our
operations. We continue to closely
monitor the evolving situation and will
develop appropriate response plans if
required.
We continue to review and monitor
the economic and political changes
post Brexit and will continue to consult
widely to better understand any
uncertainty and associated impacts.
Feedback PLC
Annual report and accounts for the year ended 31 May 2023
39
Strategic Report (continued)
Our standard terms & conditions
contain a right to increase our annual
fees by inflation, which helps offset
inflationary price increases of our
suppliers.
Future outlook
The CEO’s statement on pages 23 – 31 gives information on the future outlook of the Group.
Key performance indicators
The ongoing performance of the Company is managed and monitored using a number of key financial and non-
financial indicators on a monthly basis: revenue; operating expenses; operating loss; EBITDA loss; cashflows from
operating and investing activities; cash balance end of period; investments in intangible assets (primarily software
development); net assets; and contract liabilities (see Financial Review section of CEO statement). The Board is also
developing non-financial key performance indicators to assess performance, including user acquisition and
utilisation rates, which will be necessary as further Bleepa sales are made. These KPIs will be deployed across
industry segments and by country.
Employees
The average number of full-time equivalent employees was 23 for the year under review. The Group will be investing
further in the HR function to provide the necessary support for our growth plans, ensuring a positive working
environment for our staff and a strong culture of community, transparency, accountability, reward and recognition.
Environment
Feedback operates a predominantly virtual business model with most employees working from home. The directors
consider that the nature of the Group’s activities is not inherently detrimental to the environment.
Social, community, and human rights
The Board recognises that the Group has a duty to be a good corporate citizen and to respect the laws and where
appropriate, the customs and culture of the territories in which it operates. It contributes as far as is practicable to
the local communities in which it operates and takes a responsible and positive approach to employment practices.
Section 172 Statement
This section serves as our section 172 statement and should be read in conjunction with other information included
in this Annual Report.
Directors of a company must act in a way that they consider, in good faith, would most likely promote the success
of the company for the benefit of its members as a whole, taking into account the non-exhaustive list of factors set
out in Section 172 of the Companies Act 2006.
Section 172 also requires directors to take into consideration the interests of other stakeholders set out in Section
172(1) in their decision-making.
Engagement with our members and wider stakeholder groups plays an essential role throughout our business, as
also noted in this report’s Corporate Governance Statement and in the Directors’ Report. Fostering an effective and
mutually beneficial relationship with each stakeholder group is paramount to us. The Board will periodically review
its principal stakeholders and how it engages with each group, reflecting the changing interests of each stakeholder
group over time. Our understanding of stakeholder needs and concerns is factored into boardroom discussions
about promoting the long-term success of the Company, ensuring fair consideration of any potential long-term
impacts of our strategic decisions on each stakeholder group. The likely consequences of any decision in the long
term are noted in the Strategic Report section of this Annual Report.
Feedback PLC
Annual report and accounts for the year ended 31 May 2023
40
Strategic Report (continued)
The Directors endeavour to maintain a culture built on integrity, taking into account the desirability of the Company
maintaining a reputation for high standards of business conduct, and regard to the need to act fairly.
At the end of the annual reporting period, the Board continue to have regard to the interests of the Company’s
stakeholders, including the potential impact of the Company’s future activities on the community, the environment
and the Company’s reputation when making decisions.
The Board continues to take all necessary measures to ensure the Company is acting in good faith and fairly between
members and is promoting the success of the Company for its members in the long term.
Throughout this Annual Report, we provide examples of how we:
Take into account the likely consequences of long-term decisions;
Foster relationships with stakeholders;
•
•
• Understand the importance of engaging with our employees;
• Understand our impact on our local community and the environment; and
• Demonstrate the importance of behaving responsibly.
The Board regularly reviews our principal stakeholders and how we engage with them. The stakeholder voice is
brought into the boardroom throughout the annual cycle through information provided by management and also
by direct engagement with stakeholders themselves. The relevance of each stakeholder group may increase or
decrease depending on the matter or issue in question, so the Board seeks to consider the needs and priorities of
each stakeholder group during its discussions and as part of its decision-making.
The table below acts as our Section 172 statement by setting out the key stakeholder groups and how Feedback Plc
has engaged with them over this annual reporting period, though, given the importance of stakeholder focus, long-
term strategy and reputation, these themes are also discussed throughout this Annual Report.
Stakeholder
Why we engage
How we engage
Investors
Employees
We maintain and value regular dialogue
investors and place great
with our
importance on our relationship with
them. We know that our investors expect
a comprehensive
the
financial performance of the Company,
and awareness of long-term strategy and
direction. As such, we aim to provide high
levels of transparency and clarity about
our results and long-term strategy to
build trust in our future plans.
insight
into
• Regular reports and analysis on investors
and shareholders
Investor roadshows
•
• Annual Reports
• Company website
• AGM
• Stock exchange announcements
• Press engagements
• Analyst research
invested
Our people are at the heart of our
employee
Effective
business.
engagement leads to a happier, healthier
workforce who are
in the
success of the Company and who are all
in the same direction. Our
pulling
engagement seeks
to address any
employee concerns regarding working
conditions, health and safety, training
and development, as well as workforce
diversity.
• Open and regular informal dialogue
• All-staff quarterly meetings in person
• Workforce communications
• Employee benefit packages
• Encouraging
development
employee
training
and
• Board level communication and interaction
• Whistleblowing procedures
• Employee questionnaires
Feedback PLC
Annual report and accounts for the year ended 31 May 2023
41
Strategic Report (continued)
Stakeholder
Why we engage
How we engage
Regulators
and
The Company’s operations are subject to
a wide range of listing requirements,
regulatory
frameworks,
including regulation of medical and
healthcare products, data protection,
tax, employment, along with contractual
terms.
legal
• Compliance updates at Board meetings
• Risk reviews
• Committed to being open and transparent
•
and working closely with regulators
Informing Board of key drivers of regulatory
requirements,
increased
leading
investment
to
• Working
with
certification/product approvals
regulators
on
Clinicians
We work with clinicians to ensure our
products are effective and meet
regulatory requirements.
• Expanded use of clinicians and advisory
bodies to expedite product approvals
Patients and
their families
We develop products designed
facilitate a patient’s clinical pathway.
to
Supply Chain
A robust and transparent supply chain
results in greater visibility, leading to
lower exposure to risks and disruptions.
Partners
Our network of partners allows us to
develop our products to meet the clinical
needs of patients that we cannot reach
directly. We partner with companies that
can advance the recognition of our
complementary
products
technologies,
a wider distribution
channel or introduction into new clinical
settings.
through
• Using
patient-centric
to
integrate user-generated content into an
individual patient’s medical record
technology
• Working closely with industry bodies to
trends or changes
informed of
keep
affecting our patients
• Development of technology enables the
commercialisation of products designed to
improve outcomes.
• Awareness of importance of complying with
agreed payment terms and requirements to
disclose payment terms
• Closer working relationships with suppliers
• Risk mitigation plans
• Engage
in
and
open
transparent
relationships that utilise the skills of both
parties to maximise the potential of
Feedback’s products
• Maintaining effective engagement channels
to foster collaborative relationships
• Direct, open dialogue and regular face to
face meetings
• Board approval on significant changes of
suppliers
• Careful selection of partners to ensure
optimal customer experience
Communities &
Environment
Our values encourage us to contribute to
our
local communities, reduce our
environmental impact and help to stop
climate change.
• Oversight of corporate responsibility plans
•
• Customer discussions on environmental
Introduction of CSR initiatives
impact and emissions
This section serves as our section 172 statement and should be read in conjunction with the Strategic Report on
pages 34 – 43 and the Company’s Corporate Governance Statement on pages 48 – 55. Section 172 of the Companies
Act 2006 requires Directors to take into consideration the interests of stakeholders in their decision-making. The
Feedback PLC
Annual report and accounts for the year ended 31 May 2023
42
Strategic Report (continued)
Directors continue to have regard to the interests of the Company’s employees and other stakeholders, including
the impact of its activities on the community, the environment and the Company’s reputation, when making
decisions. Acting in good faith and fairly between members, the Directors consider what is most likely to promote
the success of the Company for its members in the long term.
The strategic report was approved by the Board on 11 September 2023 and signed on its behalf by:
Rory Shaw
Non-executive Chairman
Feedback PLC
Annual report and accounts for the year ended 31 May 2023
43
Directors’ Report
The Directors present their report and the financial statements for the year ended 31 May 2023.
Future developments
The future developments for the Group are discussed in the Chairman’s Statement and the Strategic Report.
Directors
The Directors and brief biographies are detailed on pages 32 – 33.
The Directors of the Company during the year were:
Prof R Shaw
Dr T Oakley
A Patel
A Denning
A Eschauzier
P Prince
In accordance with the Articles of Association, Adam Denning and Philipp Prince retire by rotation and being eligible offer
themselves for re-election at the Company’s forthcoming AGM.
Directors’ emoluments
Directors’ emoluments during the year under review are detailed in the Remuneration Committee report on pages 58 – 60.
Directors’ shareholdings
Details of Directors’ beneficial interests in the Ordinary Shares of the Company on 31 May 2023, and details of Directors’ share
options, are set out in the Remuneration Committee report on pages 58 – 60.
Significant shareholders
As at 11 September 2023, the Company had been advised or is aware of the following interests of 3% or more in the Company’s
issued share capital:
Unicorn Asset Management Limited*
Octopus Investments Nominees Limited*
Premier Miton Group PLC*
Mole Valley Asset Management Ltd*
Thomas Charlton*
Jonathan Cranston
No. of Shares*
2,428,571
1,700,000
1,266,666
820,245
589,871
402,500
%
18.21%
12.75%
9.5%
6.15%
4.42%
3.02%
* Following the share consolidation on 14 October 2022, the number of shares above have been calculated
based on the previously received notified holding and applying the conversion ratio of 200:1 existing ordinary
shares to consolidated ordinary shares.
Feedback PLC
Annual report and accounts for the year ended 31 May 2023
44
Directors’ Report (continued)
Share Capital
The Company undertook a share consolidation in 2023 whereby every 200 ordinary shares of £0.0025 each were
consolidated into one new ordinary share of £0.50 each. Other than the change in nominal value, the new ordinary
shares arising on implementation of the share consolidation have the same rights as the previously existing ordinary
Shares, including voting and other rights. Details of the changes in the share capital of the Company during the year
are set out in Note 18.
Employment policies
The Group is committed to employee involvement in the business and there are consultative procedures available
for management and other employees to discuss matters of mutual interest. The Group places value on the
involvement of its employees and they are regularly briefed on the Group’s activities. The Group closely monitors
staff attrition rates which it seeks to maintain at current low levels and aims to structure staff compensation levels
at competitive rates in order to attract and retain high calibre personnel. The Group has a policy of non-
discrimination in respect of sex, colour, religion, race, disability, nationality or ethnic origin.
Creditor payment policies
The Group’s policy for all suppliers is to fix terms of payment when agreeing the terms of each business transaction,
to ensure the supplier is aware of those terms and to abide by the agreed terms of payment. Payment terms for the
year ended 31 May 2023 averaged 7 days (2022: 24 days).
Business relationships
The Group’s key business relationship is with Graylight Imaging, the healthcare division of Future Processing Sp z.o.o
who support our research and development function. Regular dialogues, virtual and face to face meetings occur
weekly and they have been integral to the development of Bleepa. The Group treats many smaller suppliers as
business partners as they are required to support our limited internal resources.
Energy use and carbon emissions
During the year ended 31 May 2023, the Group’s energy consumption was considerably below 40,000 Kw Hours,
and therefore no consumption or emissions data is presented.
Treasury policy
The Group has adopted formal treasury policies to control its financial instruments. It has a Group Treasury policy
not to undertake transactions of a speculative nature. Group cash flows are managed centrally, and surplus cash is
invested in short-term financial instruments. The Group does not undertake hedging transactions in foreign
currencies. Foreign currencies are generally converted automatically into sterling on receipt.
Compliance with these policies is monitored by the Board. Other than for currency disclosures, the Group has taken
advantage of the exemption permitting it not to treat short-term debtors and creditors as financial instruments.
Results and dividends
An analysis of the Company’s performance is contained within the Strategic Report. The Company’s Statement of
Comprehensive Income is set out on page 67 and shows the financial results for the year.
Information regarding the Group’s principal risks, results, future developments, R&D activities, dividends and key
performance indicators are provided in the Strategic Report.
No dividend was declared in the year (2022: £nil).
Feedback PLC
Annual report and accounts for the year ended 31 May 2023
45
Directors’ Report (continued)
Statement as to disclosure of information to external auditors
The Directors who were in office on the date of approval of these financial statements have confirmed that
• As far as they are aware, there is no relevant audit information (as defined by Section 418 of the Companies
Act 2006) of which the Group’s external auditor is unaware; and
•
each of the Directors have confirmed that they have taken all the steps that they ought to have taken as
Directors in order to make themselves aware of any relevant audit information and to establish that the
Group’s external auditor is aware of that information.
Auditor
Price Bailey LLP have expressed their willingness to continue in office and a resolution to re-appoint them will be
proposed at the Group’s forthcoming Annual General Meeting.
Going concern
The Group incurred a net loss of £2,920,420 for the year ended 31 May 2023 however it had net assets of
£10,868,883 inclusive of £7,317,534 of cash and cash equivalents at 31 May 2023. The directors have considered
the applicability of the going concern basis in the preparation of the financial statements. This included a review of
financial results, internal budgets and cash flow forecasts to 30 September 2024, including downside scenarios.
Statement of Directors’ responsibilities
The Directors are responsible for preparing the Group and parent Company financial statements in accordance with
applicable laws and regulations.
Company law requires the Directors to prepare Group and parent Company financial statements for each financial
year. Under that law the Directors are required to prepare the Group and parent Company financial statements in
accordance with UK adopted international accounting standards. Under company law the Directors must not
approve the financial statements unless they are satisfied that they give a true and fair view of the state of affairs
of the Group and Company and of the profit or loss of the Group for that year. The financial statements are required
by company law to give a true and fair view of the state of affairs of the Group and parent Company and of the
profit and loss of the Group for that period.
In preparing each of the Group and parent Company financial statements the Directors are required to:
select suitable accounting policies and then apply them consistently;
•
• make judgements and accounting estimates that are reasonable and prudent;
•
state whether they have been prepared in accordance with UK adopted international accounting
standards, subject to any material departures disclosed and explained in the parent Company financial
statements; and
prepare the financial statements on the going concern basis unless it is inappropriate to presume that the
Group and the parent Company will continue in business.
•
The Directors are responsible for keeping proper accounting records which disclose with reasonable accuracy at any
time the financial position of the Group and parent Company and to enable them to ensure that the financial
statements comply with UK adopted international accounting standards. They have general responsibility for taking
such steps as are reasonably open to safeguard the assets of the Group and parent Company and to prevent and
detect fraud and other irregularities.
Under applicable law and regulations, the Directors are also responsible for preparing a Strategic Report and a
Directors’ Report to comply with that law and those regulations.
In determining how amounts are presented within terms in the income statement and balance sheet the Directors
have had regard to the substance of the reported transaction or arrangement in accordance with generally accepted
accounting principles or practice.
Feedback PLC
Annual report and accounts for the year ended 31 May 2023
46
Directors’ Report (continued)
The directors are also responsible for the maintenance and integrity of the corporate and financial information
included on the company’s website. Legislation in the United Kingdom governing the preparation and dissemination
of financial statements may differ from legislation in other jurisdictions.
The Directors’ Report was approved by the Board on 11 September 2023 and signed on its behalf by:
Rory Shaw
Non-Executive Chairman
Feedback PLC
Annual report and accounts for the year ended 31 May 2023
47
Corporate Governance Statement
Chairman’s Introduction
As Chairman of the board of Directors of Feedback Plc (“Feedback”, the “Company” or the “Group”), it is my
responsibility to ensure that the Company has both sound corporate governance and an effective board of directors
(the “Board”). As Chairman, my responsibilities include leading the Board effectively, overseeing the Group’s
corporate governance model, and ensuring that good information flows freely between Executive Directors and
Non-Executive Directors in a timely manner.
The Board is responsible for setting and approving the Group’s long-term objectives and overall strategy as well as
overseeing performance. Corporate governance is an important part of that role, reducing risk and adding value to
our business. The Board has adopted the Quoted Companies Alliance Corporate Governance Code (the “QCA Code”)
as the basis of the Group’s governance framework. An overview of the Company’s compliance with the QCA Code
principles as of the date of this statement is provided below and provides an opportunity to reaffirm Feedback’s
commitment to following best practice in corporate governance.
The Board is of the opinion that the Group complies with the QCA Code as far as practicable having regard to size,
nature, and current stage of the development of the Group. Application of the QCA Code supports the Group’s
medium to long-term success whilst simultaneously managing risks and provides an underlying framework of
commitment and transparent communications with stakeholders.
Governance related matters which have occurred during the year include the appointment of Annemijn Eschauzier
and the resignation of Tim Irish, both on 01 June 2022.
Rory Shaw
Chairman
Principle 1: Establish a strategy and business model which promotes long-term value for
shareholders.
The principal strategic objective of Feedback is to become a global provider of innovative medical technology
solutions through the development and commercialisation of the Group’s proprietary clinical technologies. The
Company’s purpose is to deliver long-term value for our shareholders by building a valuable commercial enterprise
within the medical technology industry and communicating progress transparently to the market.
The Company is focused on the following areas:
•
Piloting, developing, and marketing its core products: Bleepa, a secure, encrypted medical communication app
for clinicians; CareLocker, the Company’s patient-centric cloud architecture and platform for the secure storage
of medical data, and Bleepa Box, enabling connected imaging in remote locations.
• Using its existing portfolio of products to advance the work of radiologists, clinicians, and medical researchers
by improving workflows and giving unique insights into diseases, particularly cancer.
Feedback’s strategy is explained in more detail within the Strategic Report on pages 34 – 43 of this Annual Report.
The Company’s approach to risk management, challenges to delivering the Company’s strategies as well as steps
the Board takes to protect the Company and mitigate these risks are outlined on pages 35 – 40 of the Strategic
Report.
Feedback PLC
Annual report and accounts for the year ended 31 May 2023
48
Corporate Governance Statement (continued)
The Directors’ obligation under s172(1) to consider the long-term consequences of their decisions is addressed on
page 40.
Principle 2: Seek to understand and meet shareholder needs and expectations.
The Company places a great deal of importance on communication with its stakeholders and is committed to
establishing constructive relationships with investors and potential investors in order to assist it in developing an
understanding of the views of its shareholders. The Company seeks to provide effective communication through
Interim and Annual Reports, along with Regulatory News Service (RNS) announcements on the Company website,
https://fbkmed.com/feedback-plc/.
The Board is committed to maintaining good communication and constructive interaction with all shareholders
through our Half Year and Annual Reports as well as Regulatory News Service releases. We also use the Company’s
website to keep shareholders up to date on financial and general news.
Feedback encourages two-way communication with its investors and responds quickly to queries received. The
Company has an email address (info@fbkmed.com) where shareholders can communicate with the Board. The
Directors meet regularly and proactively with private and institutional shareholders and other key stakeholders,
including after the announcement of full-year and half-year results, and are responsible for ensuring that their
expectations are understood by the Board. The Company’s Annual General Meetings also provide opportunities for
dialogue between the Board and the Company’s shareholders and enable the Directors to ensure they have a sound
understanding of shareholder sentiment. The Board welcomes direct feedback from stakeholders and acts on this
where appropriate. The key contacts for shareholder liaison are Tom Oakley and Anesh Patel.
Principle 3: Take into account wider stakeholder and social responsibilities and their
implications for long-term success.
The Board considers the interests of shareholders and all relevant stakeholders in line with section 172 of the
Companies Act 2006. The Board recognises that the long-term success of the Company is reliant upon the ongoing
support of its shareholders and the efforts of its stakeholder groups, both internal and external. The Board has put
in place a range of processes and systems to ensure that there is close oversight and contact with its key resources
and relationships. Engaging with the Company’s stakeholders is core to the Company’s strategy and is considered
to be a driver of long-term shareholder value. The Board’s understanding of stakeholders is factored into boardroom
discussions, including how to address their specific needs and concerns regarding the potential long-term impacts
of the Company’s strategic decisions. The Board regularly reviews the Company’s principal stakeholders and how it
engages with them.
Feedback is committed to being a responsible employer in all aspects of our business. This is evidenced and
underpinned by our vision and values and in particular: satisfied customers, operational excellence, improving
product design and innovation and an engaged workforce. We are focused on our employee wellbeing and
endeavour to respond swiftly to our prestigious customer base.
Through monitoring its customer base, the Company can identify its key relationships on which the business relies
and is able to ensure feedback is obtained from those relevant persons. It obtains this feedback by regular dialogue
and face to face meetings. Products have been enhanced as a result of evaluating customers’ comments.
Feedback PLC
Annual report and accounts for the year ended 31 May 2023
49
Corporate Governance Statement (continued)
The Company also has an Anti-Bribery Policy and a Whistleblowing Policy in place in order to discourage unethical
business conduct in the Company and to protect the interests of its workforce.
Principle 4: Embed effective risk management, considering both opportunities and threats,
throughout the organisation.
The Board recognises the need for an effective and well-defined risk management process, and it oversees and
regularly reviews the current risk management and internal control mechanisms.
The Board is responsible for providing entrepreneurial leadership of the Company within a framework of prudent
and effective controls which enable risks to be managed and assessed against the Company’s strategic aims. The
Company maintains a risk register to identify strategic risks to the business and plans in place to mitigate those risks.
The Board has overall responsibility for the establishment and oversight of the Group’s risk management
framework. The Group’s risk management policies are established to identify and analyse the risks faced by the
Group, to set appropriate risk limits and controls, and to monitor risks in a timely manner. The Board ensures that
corrective action is taken and that risks are identified as early as practically possible, as well as being responsible
for reviewing the effectiveness of internal financial controls. Risk management policies and systems are reviewed
regularly to reflect changes in market conditions and the Group’s activities. Although no system of internal financial
control can provide absolute assurance against material misstatement or loss, the Group’s system is designed to
provide reasonable assurance that problems are identified on a timely basis and dealt with appropriately. In
addition, members of the Board attend industry conferences and seminars to keep abreast of sector risks and
industry changes. The Group continues to review its system of internal control to ensure compliance with best
practice, while also having regard to its size and the resources available.
The Board considers business risk at every Board meeting. This includes risks associated with its key customers and
suppliers, ongoing trading performance and budgets. The risk register is prepared and updated by the management
team and is reviewed by the Board at board meetings. The management team hold regular meetings (at least three
a month) when they review the risk register and ensure that it is updated and accurately reflects the risks to the
Company. The management team consists of the Company’s key managers and executive Directors. The risks
identified are evaluated by cause, impact on the Company, likelihood, and seriousness, mitigating actions, timelines,
and responsibilities.
The Audit Committee has delegated responsibility to the Company’s management to ensure an effective system of
financial control is maintained for timely and accurate reporting of consolidated financial statements and related
financial information for review by the Board and the Company’s external auditors. The Committee will maintain
effective working relationships with the Board of Directors, management, and the external auditors and monitor
the independence and effectiveness of the external auditors and the audit, in order to determine the adequacy and
efficiency of internal control and risk management systems.
An internal audit function is not yet considered necessary as day-to-day control is sufficiently exercised by the
Company’s Executive Directors. However, the Board will continue to monitor the need for an internal audit function.
Further details on the Group’s approach to risk management and the principal risks and uncertainties to the Group
can be found on pages 35 – 40 of the Strategic Report.
Feedback PLC
Annual report and accounts for the year ended 31 May 2023
50
Corporate Governance Statement (continued)
Principle 5: Maintain the Board as a well-functioning, balanced team led by the chair.
During the period under review, the Board consisted of the Non-Executive Chairman, Professor Rory Shaw, the Chief
Executive Officer, Dr Tom Oakley, the Chief Financial Officer, Anesh Patel and the other Non-Executive Directors,
Adam Denning, Annemijn Eschauzier and Philipp Prince. Since Professor Rory Shaw has been an employee of the
Group in the last six years, the Board undertook a formal review of Professor Shaw’s status as an independent Non-
Executive Director and concluded that he remains independent. This will be reassessed by the Board again for the
next financial year. All Non-Executive Directors were considered to be independent for the purposes of the QCA
Code during the period under review. The biographies of each member of the Board can be found on pages 32 – 33.
Meetings are open and constructive, with every Director participating fully. The Board meets on a monthly basis to
ensure that the Company is fulfilling all its regulatory and compliance obligations, and, in order to be efficient, the
Directors meet formally and informally both in person and by telephone or videocalls. Prior to each Board meeting,
Directors are sent an agenda and Board papers adequately in advance of every meeting, to facilitate proper
assessment of any matters requiring a decision or insight. Additional information is provided when requested by
the Board or individual Directors.
The Non-Executive Directors maintain ongoing communications with the Executive between formal Board meetings.
The Non-Executive Directors are required to spend a minimum of one day a month on Company business, or as
much time necessary to fulfil their duties above this. The Non-Executive Chairman is required to spend a minimum
of one day a week on Company business, or as much time necessary to fulfil his duties above this.
In common with other organisations of a similar size, the Executive Directors are heavily involved in the day-to-day
running of the business. The Board is responsible for setting and approving the Group’s long-term objectives and
overall strategy as well as overseeing performance and approving major items of capital expenditure.
Board and Committee Meetings
The Board held 12 scheduled monthly meetings in the year to 31 May 2023, all of which had a full attendance
record.
Director
Rory Shaw
Tom Oakley
Anesh Patel
Adam Denning
Annemijn Eschauzier
Philipp Prince
Board
12
12
12
12
12
12
Audit
Committee1
n/a
n/a
n/a
4
4
4
Remuneration
Committee
5
n/a
n/a
5
5
5
Nomination
Committee
1
n/a
n/a
1
1
1
The Board retains full responsibility for the direction and control of the Group. The Board receives monthly board
papers which cover operational, financial, and key stakeholder up to date information. Board minutes are recorded
and approved at the next meeting. All Board members are well versed in their roles and responsibilities. All Directors
have direct access to the advice and services of the Company’s professional advisers, including the Company
Secretary ONE Advisory Limited (ONE Advisory), enabling them access to all required information in the furtherance
of their duties.
In addition, one-third of the Board is required to retire and seek re-election at the AGM, in accordance with good
governance.
System of appointments
Feedback PLC
Annual report and accounts for the year ended 31 May 2023
51
Corporate Governance Statement (continued)
The appointment of Non-Executive Directors is a matter for the Board as a whole, with a selection process being
agreed ahead of a search commencing. The Non-Executive Directors have contracts for services for a three year
term, which can be extended based on mutual agreement. Non-Executive Directors are subject to re-election every
three years. Terms and conditions of appointment of the Non-Executive Directors are available for inspection.
Executive Directors are appointed by the Board of Directors but stand for election by the shareholders at the Annual
General Meeting.
Directors’ conflict of interest
The Company has effective procedures in place to monitor and deal with conflicts of interest. The Board is aware of
the other commitments and interests of its Directors, and changes to these commitments and interests are reported
to and, where appropriate, agreed with the rest of the Board.
Principle 6: Ensure that between them the Directors have the necessary up-to-date
experience, skills, and capabilities.
The Company’s Board of Directors bring a vast amount of experience from a range of industries including accounting
and finance, technology, and medicine. The Company believes that the current balance of skills in the Board as a
whole reflects a broad range of personal, commercial, and professional skills, providing the ability to deliver the
Company’s strategy for the benefit of shareholders over the medium and long-term. Directors are encouraged to
maintain up-to-date skillsets by attending training, conferences, and networking events.
The Board is satisfied it has a suitable balance between independence on the one hand, and knowledge of the
Company on the other. All Directors are encouraged to use their independent judgement and to challenge all
matters, whether strategic or operational, enabling the Board to discharge its duties and responsibilities effectively.
Biographical details of the Directors can be found on the Company’s website.
ONE Advisory acts as Feedback’s Company Secretary and has been given the responsibility for ensuring that Board
procedures are followed and that the Company complies with all applicable rules, regulations and obligations
governing its operation, including assistance with Board and shareholder meetings and compliance with the UK
Market Abuse Regulation (MAR). ONE Advisory also supports the Board in its development of the Company’s
corporate governance responsibilities, obligations under the MAR and compliance with the AIM Rules.
The Nomination Committee, chaired by Rory Shaw, oversees the process to bring forward candidates, for the
approval of the Board. Suggested changes to the Board are carefully evaluated by all Board members, and all
appointments are made against objective criteria, on merit, ensuring that the Board has the appropriate skill set
and experience, as a whole.
The Board have sought professional legal, HR and NOMAD advice as and when appropriate to do so, given the level
of skills, knowledge, and experience of each Board member. Each Director ensures that their skillset is up to date
by attending events, reading appropriate journals and news bulletins, and maintaining a regular dialogue with other
skilled professionals.
Principle 7: Evaluate board performance based on clear and relevant objectives, seeking
continual improvement.
Given the Group’s size and stage of development at the beginning of the year ended 31 May 2023, the Chairman
led an internal review of the effectiveness of the Board and Committees following QCA guidance. The Board was
satisfied with the conclusions of this review, notably that the Board and Committees have relevant and diverse
experience, receive high quality documentation on a timely basis, benefit from free and open discussions regularly
Feedback PLC
Annual report and accounts for the year ended 31 May 2023
52
Corporate Governance Statement (continued)
and provide appropriate challenge. Due to the continued strong growth of the Group’s scale and operations, the
Directors expect that an external evaluation exercise of the Board and its Committees will be undertaken during the
current financial year and that the relevant key findings of that exercise will be disclosed in Company’s annual report
and accounts for the year ending 31 May 2024.
The Board considers succession planning and composition to be crucial elements of ensuring the continued success
and long-term prosperity for the Company. The Board has delegated responsibility to the Nomination Committee
for such succession planning recommendations.
Principle 8: Promote a corporate culture that is based on ethical values and behaviours.
The Company does not have a formal set of ethical values and behaviours. However, the Company endorses a ‘no-
blame’ culture and has an ‘open door’ policy with regular staff meetings and management meetings. Management
conducts regular one-to-one meetings with all staff, through which they are able to support staff in ensuring the
Company’s values are being recognised and reflected and assist in any staff training needs. The Directors and
management are committed to developing a high standard in both ethical behaviours and values and are very
supportive of employee wellbeing. The Company prides itself on being at the forefront for inclusion with the
opportunity for all staff to have one-to-one meetings with Non-Executive Directors at periodic all-staff meetings.
Large parts of the Company’s activities are centred upon an open and respectful dialogue with shareholders,
contractors, regulators, and other stakeholders. Therefore, the importance of sound ethical values and behaviours
is crucial to the ability of the Company to successfully achieve its corporate objectives. The Board places great
importance on this aspect of corporate life and seeks to ensure that this flows through all that the Company does.
The Directors consider that at present the Company has an open culture facilitating comprehensive dialogue and
feedback and enabling positive and constructive challenge.
The Group has implemented, inter alia, the following policies to help ensure the highest standards of personal and
professional ethical behaviour are adhered to:
•
•
•
•
•
an Anti-Bribery and Corruption Policy
a Whistleblowing Policy
a Social Media Policy
a Share Dealing Policy
an Inside Information Policy
The Strategic Report and s172(1) statement provide further detail on the policies in place to promote and support
ethical behaviour and the Group’s values, and how these align with the Group’s objectives, strategy, and business
model.
Principle 9: Maintain governance structures and processes that are fit for purpose and support
good decision-making by the Board.
The Board is committed to, and ultimately responsible for, high standards of corporate governance, and has chosen
to adopt the QCA Code. The Board reviews the Company’s corporate governance arrangements regularly and expect
to evolve these over time, in line with the Company’s growth. The Board delegates responsibilities to its Committees
and individual members as it sees fit. The appropriateness of the Board's structures and processes are reviewed
periodically through the board evaluation process and, if required, on an ad hoc basis, so reflecting the changing
requirements of the Company.
The Chairman, Chief Executive, Chief Financial Officer, and Non-Executive Directors have clearly defined roles and
responsibilities, with the role of the Chairman being to lead the Board and ensure it is operating effectively in
approving and monitoring the strategic direction of the Company. The CEO has, through powers delegated by the
Feedback PLC
Annual report and accounts for the year ended 31 May 2023
53
Corporate Governance Statement (continued)
Board, the responsibility for leadership of the management team in the execution of the Group’s corporate
strategies and policies and for the day-to-day management of the business.
The Non-Executive Directors are tasked with constructively challenging the decisions of executive management and
satisfying themselves that the systems of business risk management and internal financial controls are robust. The
Executive Directors seek regular counsel from the Non-Executive Directors outside of Board meetings.
Whilst the Board has not formally adopted appropriate delegations of authority setting out matters reserved to the
Board, there is effectively no decision of any consequence made other than by the Directors. All Directors participate
in the key areas of decision-making, including the following matters:
•
•
•
•
•
Formulating, reviewing, and approving the Company’s strategy;
Formulating, reviewing, and approving the Company’s budget;
Establishing a framework of prudent and effective controls which enable risks to be managed and
assessed;
Ensuring the necessary financial and human resources are in place for the Company to meet its
objectives; and
Setting the Company’s values and standards.
The Board delegates authority to three Committees to assist in meeting its business objectives whilst ensuring a
sound system of internal control and risk management. The Committees meet independently of Board meetings.
Audit Committee
An Audit Committee is in place comprising three of the Non-Executive Directors. During the period under review
the Committee was chaired by Philipp Prince, with Annemijn Eschauzier, and Adam Denning being members. Philipp
Prince is a chartered accountant who has an extensive background in finance and experience in senior commercial
and CFO roles. The Audit Committee’s purpose is to ensure that the audit process is rigorous and consistent.
A summary of the work undertaken by the Audit Committee is detailed in the Audit Committee report on pages 56
– 57 and a schedule of members’ attendance for Committee meetings held during the period under review is noted
in the table above.
Remuneration Committee
A Remuneration Committee is in place comprising the Non-Executive Directors and where appropriate, the Chief
Executive and/or the Chief Financial Officer. During the period under review the Remuneration Committee was
chaired by Annemijn Eschauzier, with Rory Shaw, Adam Denning and Phillip Prince being members. The Committee’s
purpose is to regularly review the remuneration package of all Directors and senior employees and make
recommendations to the Board on matters relating to their remuneration and terms of employment. The
Remuneration Committee also makes recommendations to the Board on proposals for the granting of share options
and other equity incentives pursuant to any share option scheme or equity incentive scheme in operation from time
to time.
A summary of the work undertaken by the Committee is detailed in the Remuneration Committee Report on pages
58 – 60 and a schedule of members’ attendance for Committee meetings held during the period under review is
noted in the table above.
Nomination Committee
The Nomination Committee consists of the Non-Executive Directors and is chaired by Rory Shaw. The Committee
met once during the period under review.
The Nomination Committee meets as required, has responsibility for reviewing the size and composition of the
Board, and for identifying and nominating, for the approval of the Board, candidates to fill Board vacancies as and
when they arise.
Feedback PLC
Annual report and accounts for the year ended 31 May 2023
54
Corporate Governance Statement (continued)
Terms of Reference for the Audit and Remuneration Committees are available on the Company’s website. The Board
continues to monitor and evolve the Company’s corporate governance structures and processes, and maintains that
these will evolve over time, in line with the Company’s growth and development.
Principle 10: Communicate how the company is governed and is performing by maintaining a
dialogue with shareholders and other relevant stakeholders.
The Company encourages two-way communication with its stakeholders and responds quickly to queries received.
The Chief Executive has historically participated in interviews on investor information channels and RNS
announcements are regularly produced to provide up to date operational as well as statutory and Board news.
General meetings are held where the Board is present to speak formally as well as informally to shareholders. The
communications issued are available on the website.
The Company retains a NOMAD, broker and PR advisers, contact details of whom are included on announcements.
Shareholders and stakeholders are able to contact the Company’s advisers to arrange meetings with management
when convenient. The Board also recognises the AGM as an important opportunity to meet private shareholders.
The Directors are available to listen to the views of shareholders informally, immediately following the AGM.
The annual report and accounts and notices of all general meetings for the last five years are available on the
Company’s website at https://fbkmed.com/feedback-plc/reports-and-presentations/.
The Company provides outcomes of all resolutions proposed at general meetings of the Company in a clear and
transparent manner and seeks to engage with shareholders when results are not in line with Board expectations.
All 2021 AGM resolutions passed comfortably. The Board maintains that, were a resolution to be passed at a GM
with 20% or more votes cast against, the Board would seek to understand the reason for the result and take suitable
action where appropriate.
Feedback PLC
Annual report and accounts for the year ended 31 May 2023
55
Audit Committee report
Dear shareholder, I present my Audit Committee report for the year ended 31 May 2023, which has been prepared
by the Audit Committee and approved by the Board.
During the year under review, the Audit Committee was comprised of Philipp Prince, Adam Denning and Annemijn
Eschauzier. The Audit Committee aims to meet at least three times per annum and met four times in the year under
review. Meetings are also attended by others, by invitation, including the external auditor, the Non-Executive
Chairman (Rory Shaw), the Chief Executive Officer (Tom Oakley) and the Chief Financial Officer (Anesh Patel).
I was appointed as Chair of the Audit Committee on 08 September 2020. As a fellow of the Institute of Chartered
Accountants in England and Wales and former AIM company CFO, the Audit Committee continues to be satisfied
that I have sufficient relevant financial experience to fulfil my duties as Audit Committee Chair.
Responsibilities
The Audit Committee has the following responsibilities:
Financial reporting
As stated in the Audit Committee terms of reference, the Audit Committee shall monitor the integrity of the financial
statements of the Company, including its annual, half-yearly and interim management statements and any other
formal announcement relating to its financial performance, reviewing significant financial reporting issues and
judgements which they contain. The Audit Committee shall also review summary financial statements, significant
financial returns to regulators and any financial information contained in certain other documents, such as
announcements of a price sensitive nature. The Audit Committee will compile a report to shareholders on its
activities to be included in the Company Annual Report, in addition to reporting formally to the Board on the Audit
Committee’s proceedings after each meeting on all matters.
External audit
The Audit Committee shall agree the scope of the annual audit in advance, focusing on areas of audit risk and the
appropriate level of audit materiality. The Audit Committee will engage in discussions with the external auditor
regarding fees, internal controls, accounting policies and areas of critical accounting estimates and judgements.
The external auditor will report to the Audit Committee on the results of the audit work and highlight any issue
which the audit work has discovered, or the Audit Committee had previously identified as significant or material in
the context of the Company’s financial statements. The Audit Committee will meet with the external auditor at least
once per year without management being present to discuss its remit and any issues arising from the audit.
Risk management and internal controls
The Audit Committee shall keep under review the adequacy and effectiveness of the Company’s internal financial
controls and risk management systems, monitoring the proper implementation of such controls, and will review
and approve the statements to be included in the Annual Report concerning internal controls and risk management.
The Audit Committee has a responsibility to review the adequacy of the Company’s arrangements for its employees
to confidentially raise any concerns about possible wrongdoings regarding financial reporting, ensuring that
arrangements are in place for the proportionate and independent investigation of such matters with appropriate
follow-up action.
Feedback PLC
Annual report and accounts for the year ended 31 May 2023
56
Audit Committee Report (continued)
Significant issues considered by the Audit Committee during the year
During the year, the Audit Committee concluded that the Annual Report and financial statements, taken as a whole,
were fair, balanced and understandable and provided the information necessary for shareholders to assess the
Company’s and the Group’s financial position, performance, business model and strategy.
The Audit Committee’s primary activity involved considering material issues within the Group, liaising with the
external auditor, considering areas of judgement, and reviewing and approving the year end results announcement
and accounts. The Audit Committee reviewed and made recommendations to the Board on the significant
accounting issues below, potential changes to accounting policies and processes, and going concern considerations.
The significant accounting areas and judgements considered by the Audit Committee were:
Revenue recognition
The Audit Committee discussed the evolution of the group’s product mix and specifically the basis used to determine
how Bleepa-CareLocker software licence and support revenues are split and recognised over time. The Audit
Committee was satisfied that management’s judgement in the absence of explicit performance obligations and the
consequential recognition of revenue and deferred revenue in the accounts was reasonable.
Capitalisation, amortisation and valuation of intangible assets
The Audit Committee reviewed the basis of capitalisation and amortisation and considered the intangible value
attributed to its intangible software development costs. The Audit Committee noted that a proportion of software
development spend incurred with the Group’s partner Future Processing related to software bug fixes and
maintenance was expensed to the income statement in accordance with accounting standards. The Audit
Committee was satisfied that the forecast cash flows from the anticipated level of future revenues, supported by
customer interest and the sales pipeline, are sufficient to support the carrying values.
Going concern
The Audit Committee reviewed the cash flow forecasts for the Group and discussed the key assumptions and risks
relevant to their achievement. The Audit Committee was satisfied that the basis for adopting the going concern
basis in preparing the Group and Company financial statements, set out in note 3 on page 75, was reasonable.
External auditor’s effectiveness and independence
The Audit Committee approves the external auditor’s terms of engagement, scope of work, and process for the
interim review and the annual audit. It also meets with the external auditor to review the findings of its work, the
written reports submitted and effectiveness of the audit. The Group’s policy is to retender its external audit after
10 years and rotate external auditors after 20 years. This is in line with the requirements for Public Interest Entities
in the UK. These are maximum limits and the Audit Committee’s review of the external auditor’s effectiveness and
independence may lead to a recommendation to retender more frequently.
The Audit Committee has primary responsibility for making recommendations to the Board on the appointment,
reappointment and removal of the external auditor. The Audit Committee assesses the independence, tenure and
quality of the external auditor at least annually. The incumbent external auditor was appointed on 15 April 2020
and has completed annual audits for the four financial years ended 31 May 2023. There are no current plans to
retender for the external audit. The external auditor does not provide any material non-audit services to the
Company or its subsidiaries. Being satisfied with the external auditor’s work for the year under review and of the
external auditor’s independence, the Audit Committee recommended that the Board reappoint the External
Auditor.
Philipp Prince
Chair of the Audit Committee
11 September 2023
Feedback PLC
Annual report and accounts for the year ended 31 May 2023
57
Remuneration Committee report
Dear Shareholder, I present my Remuneration Committee Report for the year ended 31 May 2023, which has been
prepared by the Remuneration Committee and approved by the Board.
During the year under review, the Remuneration Committee was comprised of Annemijn Eschauzier (Chair), Rory
Shaw, Adam Denning and Philipp Prince. The Remuneration Committee aims to meet at least once during the year
to consider recommendations as to the composition and level of remuneration for Executive Directors including
incentive scheme arrangements and proposals for share option awards. In addition, it considers the Group-wide pay
policy, employee benefits offered and arrangements for any performance related pay scheme and share option
schemes for employees in general.
We have sought advice from our Company Secretary, ONE Advisory to ensure we are meeting minimum disclosure
requirements which we seek to continually improve. The Company’s focus is on revenue growth and cash
preservation, and this reflected in the remuneration strategy.
Responsibilities
The Remuneration Committee’s principal duties and responsibilities are set out in its Terms of Reference which are
reviewed and reconfirmed annually. These include:
• determining the Group’s policy on the remuneration of Executive Directors and any senior management as
designated by the Board and monitoring the policy for the remuneration of staff in general;
reviewing the performance of the Executive Directors against their individual and corporate objectives and
making recommendations to the Board on matters relating to the level and structure of their remuneration;
approving the design of and determining targets for any performance-related pay schemes operated by the
Group; and
approving and overseeing the design and application of share option plans
•
•
•
Executive bonuses are considered by the Remuneration Committee at year end and in relation to the achievement
of key performance metrics agreed between the Remuneration Committee and the Executive team.
Company’s policy on remuneration of Directors
Our policy is to ensure that the remuneration of Directors and senior executive management is aligned with
performance and that all employees are rewarded for the delivery of long-term value to shareholders.
The Non-Executive Directors, whose remuneration is determined by the Board as a whole, receive fees in connection
with their services provided to the Group, to the Board and to Board Committees.
The main components of the remuneration packages for the Executive Directors are:
Basic salary
The basic salary for each Director is determined by considering the performance of the individual and information,
where available, on the rates of salary for similar posts in comparable businesses. The Chief Executive Officer’s
current salary is £158,936 and the Chief Financial Officer’s current salary is £147,584. These salaries reflect a less
than inflation only increase on the prior year and are in the lower quartile of AIM small-cap benchmarks, to preserve
cash.
As part of the overall incentive plan for the executive directors, step changes will be triggered by a specific revenue
milestone, reflecting an assessment of their salaries against market norms this year and relevant AIM company
remuneration benchmarks. Future salary increases will be set in line with relevant market levels, considering
economic changes and the performance of the business and will aim to retain and attract high quality executives.
Annual bonus
Annual bonuses are available to Executive Directors and senior management on the attainment of specific
performance targets.
Feedback PLC
Annual report and accounts for the year ended 31 May 2023
58
Remuneration Committee Report (continued)
The bonuses for the Executive Directors for the year ending 31 May 2023 were awarded post-period in line with the
disclosed basis in the prior year Remuneration Committee report. For the CEO, this amounted to approximately 37%
of base salary (of a maximum potential award of two-thirds of base salary). For the CFO, this amounted to
approximately 27% of base salary (of a maximum potential award of one-half of base salary).
For the year ending 31 May 2024, an annual bonus of up to 100% of salary will be available to the Chief Executive
Officer and an annual bonus of up to 100% of salary will be available to the Chief Financial Officer, depending on the
attainment of challenging, stretch performance targets linked to revenue growth, gross margin protection, strategic
partnerships and leadership. The revenue growth component accounts for 65% of the bonus potential. Up to 20%
of the annual bonus will be paid in shares.
Benefits in kind and pensions
Presently, the Executive Directors are provided with the opportunity to receive private medical insurance and to
participate in a Cycle to Work scheme. In addition, as an alternative to the government workplace pension scheme,
the Executive Directors are provided with the opportunity to join the Company pension scheme with a matched 5%
employer contribution at present, in line with all other permanent employees.
Share options
The Company’s policy is that, in addition to their salaries and bonuses, Executive Directors and senior executive
managers should be awarded share options with challenging share price performance targets in order that their
interests may be more closely aligned with those of shareholders.
Directors’ remuneration
(a) The Directors’ total remuneration during the year ending 31 May 2023 and the prior year ending 31 May 2022 is
set out below:
Year ending 31 May 2023
Salary
Bonus
Fees
Pension
Executive Directors
T Oakley
A Patel
Non-Executive Directors
R Shaw
A Denning
A Eschauzier
P Prince
Total
£
£
149,345
139,454
40,000
25,000
25,000
25,000
403,799
60,000
30,000
-
-
-
-
90,000
£
-
-
-
-
-
-
-
£
1,321
7,895
-
-
-
-
9,216
Year ending 31 May 2022
Salary
Bonus
Fees
Pension
Executive Directors
T Oakley
L Melvin (resigned 29th November 2021)
A Patel (appointed 29th November 2021) (1)
Non-Executive Directors
R Shaw
A Denning
T Irish(2)
P Prince(2)
S Sturge
Total
£
£
142,179
31,200
66,612
60,000
25,000
-
-
-
324,991
40,000
-
10,000
-
-
-
-
-
50,000
£
-
-
-
-
-
25,000
25,000
-
50,000
£
3,552
4,636
3,793
-
-
-
-
-
11,981
Benefits
in Kind
£
-
-
-
-
-
-
-
Benefits
in Kind
£
-
898
-
-
-
-
-
-
898
Feedback PLC
Annual report and accounts for the year ended 31 May 2023
Total
£
210,666
177,349
40,000
25,000
25,000
25,000
503,015
Total
£
185,731
36,734
80,405
60,000
25,000
25,000
25,000
-
437,870
59
Remuneration Committee Report (continued)
1.
2.
3.
A Patel remuneration in the year ending 31 May 2022 table above reflects his time in service during the year, from 29 November 2021.
T Irish was paid consultancy fees the year ending 31 May 2022 through an agreement with Pembrokeshire Retreats Ltd.
P Prince was paid consultancy fees through an agreement with NAM Financial Ltd for the year ending 31 May 2022.
(b) Details of the interests in share options held by the Directors of the Company as at 31 May 2023 are set out
below:
T Oakley
T Oakley
T Oakley
A Patel
R Shaw
R Shaw
R Shaw
Total
No. of
options
Date of grant
46,660
67,493
419,232
09 April 19
23 April 20
23 February 22
266,692
23 February 22
14,000
25,000
48,000
26 June 18
23 April 20
23 February 22
887,077
Exercise
price
Pence
218
240
140
140
372
240
140
Exercisable period
09 April 19 – 09 April 29
01 June 20 – 24 April 30
31 May 22 – 31 May 30
31 May 22 – 31 May 30
01 March 19 – 26 June 28
01 June 20 – 24 April 30
23 February 23 – 23 February 32
Further details on share options are set out in Note 18.
Directors’ interests
The beneficial interests of the Directors in the ordinary shares of the Company on 31 May 2023 are set out below:
R Shaw
A Denning
A Eschauzier
P Prince
Total
No. of shares
78,573
14,794
5,440
24,763
123,570
%
0.59
0.11
0.04
0.19
0.93
Annemijn Eschauzier
Chair of the Remuneration Committee
11 September 2023
Feedback PLC
Annual report and accounts for the year ended 31 May 2023
60
Independent Auditor’s Report to the Members of Feedback plc
Opinion
We have audited the financial statements of Feedback Plc (the ‘parent company’) and its subsidiaries (the 'group')
for the year ended 31 May 2023 which comprise the consolidated statement of comprehensive income, the
consolidated statement of changes in equity, the company statement of changes in equity, the consolidated balance
sheet, the company balance sheet, the consolidated cash flow statement, the company cash flow statement and
notes to the financial statements, including significant accounting policies. The financial reporting framework that
has been applied in their preparation is applicable law and UK adopted international accounting standards and, as
regards the parent company financial statements, as applied in accordance with the provisions of the Companies
Act 2006.
In our opinion:
•
•
•
•
the financial statements give a true and fair view of the state of the group's and of the parent company’s
affairs as at 31 May 2023, and of the group's loss for the year then ended;
the group financial statements have been properly prepared in accordance with UK adopted international
accounting standards;
the parent company financial statements have been properly prepared in accordance with UK adopted
international accounting standards as applied in accordance with the provisions of the Companies Act
2006; and
the financial statements have been prepared in accordance with the requirements of the Companies Act
2006.
Basis for opinion
We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law.
Our responsibilities under those standards are further described in the Auditor responsibilities for the audit of the
financial statements section of our report. We are independent of the group and parent company in accordance
with the ethical requirements that are relevant to our audit of the financial statements in the UK, including the FRC’s
Ethical Standard as applied to listed entities, and we have fulfilled our other ethical responsibilities in accordance
with these requirements. We believe that the audit evidence we have obtained is sufficient and appropriate to
provide a basis for our opinion.
Our approach to the audit
Our Group audit was scoped by obtaining an understanding of the Group and its environment. We determined
materiality and assessed the risk of material misstatement in the financial statements. In particular we looked at
where the directors had made subjective judgements within accounting estimates. We addressed the risk of
management override of internal controls including whether there was evidence of bias by the directors that
represented a risk of material misstatements due to fraud.
The group has operating entities based in the UK and India. We assessed there to be two significant components
being Feedback Plc and Feedback Medical Limited with operations in the UK.
All significant components were subject to a full scope audit by the group auditor at component materiality levels.
Key audit matters
Key audit matters are those matters that, in our professional judgement, were of most significance in our audit of
the financial statements of the current period and include the most significant addressed risks of material
misstatement (whether or not due to fraud) we identified, including those which had the greatest effect on the
overall audit strategy, the allocation of resources in the audit, and directing the efforts of the engagement team.
These matters were addressed in the context of our audit of the financial statements as a whole, and in forming our
opinion thereon, we do not provide a separate opinion on these matters.
We have determined the matters described below to be key audit matters to be communicated in our report.
Feedback PLC
Annual report and accounts for the year ended 31 May 2023
61
Independent Auditor’s Report to the Members of Feedback plc
continued
Key audit matters
Revenue recognition
In our assessment of audit risk, we determined that the
existence and timing of revenue recognition give rise to
a significant risk of material misstatement. The group
has a variety of revenue streams including software
installation, software licences, scientific and software
support and consultancy.
Intangible assets – capitalised development costs and
valuation
customer
relationships and
The group holds material intangible assets in relation to
patents,
software
developments. The main risk is ensuring that intangible
assets are held at the appropriate value and
recognition criteria under IAS 38 have been met before
being capitalised.
How our scope addressed this matter
The risk is that revenue is overstated through non-
deferral of revenue which should be deferred as the
criteria of revenue recognition have yet to be met.
We focused on timing of revenue recognition in
accordance with stated accounting policies and its
subsequent presentation
statement of
comprehensive income.
the
in
Our procedures included:
Analytical procedures and depth testing on a sample of
transactions to confirm the validity of sales recorded
and if in line with IFRS 15 by considering if the
performance obligations have been met. We sampled a
number of transactions and contracts throughout the
year ensuring they had been accounted for correctly
and that revenue is complete and that the performance
obligations have been met.
Gaining an understanding of the systems and
implemented
procedures
is
to ensure
recognised
in the appropriate accounting period,
testing a sample of entries where necessary.
revenue
Reviewing the recognition and recoverability of trade
receivables at the year end to assess the validity of their
recognition and carrying values as at 31 May 2023.
Our work did not identify any items that could not be
substantiated.
We focused on
recognition
policies.
intangible assets valuation and
in accordance with stated accounting
Our procedures included:
Reviewing a sample of additions to supporting invoices
and documentation received from third parties to
ensure intangible assets were correctly valued. We
carried out audit testing to ensure that amounts
capitalised met the recognition criteria within the
standard and were
in accordance with stated
accounting policies. The rationale for recognition of
these costs was discussed with management, and the
products for which items had been capitalised assessed
against the recognition criteria of IAS 38 by reference
to supporting evidence.
Feedback PLC
Annual report and accounts for the year ended 31 May 2023
62
Independent Auditor’s Report to the Members of Feedback plc
continued
Intangible assets – impairment review
Our procedures included:
The carrying value of intangible assets which are not
yet being amortised because they are not yet available
for use are reviewed for impairment annually. The
carrying value of intangible assets which are currently
being amortised are reviewed for impairment when
there is an indication that they may be impaired. There
is a risk that intangibles are subject to impairment.
assessed management’s methodology of
We
impairment review and accounting policy as set out in
note 3 to ensure it was carried out as required under
IAS36
“Impairment of Assets”. We evaluated
management’s cash flow forecasts and the processes
by which these were drawn up.
We considered the assumptions used by management
including growth rates. We carried out sensitivity
analysis. We also reviewed the appropriateness and
completeness of disclosure shown in the notes to the
accounts. We
in
development, discussed recent trials and reviewed
customers and
correspondence with potential
contracts won.
looked at the progress made
Our application of materiality
We consider materiality to be the magnitude by which misstatements, including omissions, could influence the
economic decisions of reasonable knowledgeable users that are taken on the basis of financial statements.
Materiality provides a basis for determining the nature and extent of our audit procedures.
We based materiality for the group’s financial statements as a whole on the pre-tax loss for the group and concluded
materiality to be £168,000. We consider that loss provides us with the most relevant performance measure to
stakeholders of the entity given the stage of the group’s activity and growth.
We assessed materiality for the parent company’s financial statements as a whole on the basis of 2% of net assets
and restricted at 90% of Group materiality, being £151,000.
We apply the concept of materiality both in the planning and performance of the audit, and in evaluating the effects
of misstatements.
During the course of the audit we reassessed materiality from planning to reflect the final reported performance of
the group. There was no change made to our planning materiality.
We set performance materiality at a level lower than materiality to reduce the probability that, in aggregate,
uncorrected and undetected misstatements exceed the materiality for the financial statements as a whole.
We assessed performance materiality for the group’s financial statements as a whole at 60% of materiality and
concluded performance materiality to be £100,000.
We assessed performance materiality for the company’s financial statements as a whole at 60% of materiality and
concluded performance materiality to be £90,600.
In determining our performance materiality we have also considered the nature, quantum and volume of corrected
and uncorrected misstatements in prior periods and our expectation that misstatements from prior periods would
not likely recur in the current period.
Conclusions relating to going concern
In auditing the financial statements, we have concluded that the directors' use of the going concern basis of
accounting in the preparation of the financial statements is appropriate. Our evaluation of the directors’ assessment
of the entity’s ability to continue to adopt the going concern basis of accounting included review of the forecasts
prepared by management to see whether this will be sufficient to meet their requirements for the next 12 months
from the date of approval of these financial statements, review of management accounts after year end and
considering whether the assumptions used appear reasonable taking into account past performance and current
Feedback PLC
Annual report and accounts for the year ended 31 May 2023
63
Independent Auditor’s Report to the Members of Feedback plc
continued
conditions. As at 31 May 2023 the group had cash balances of £7,317,534 and we assessed whether this will be
sufficient to enable the group to meet liabilities as they fall due, taking into account market conditions.
Based on the work we have performed, we have not identified any material uncertainties relating to events or
conditions that, individually or collectively, may cast significant doubt on the group and parent company’s ability to
continue as a going concern for a period of at least twelve months from when the financial statements are authorised
for issue.
Our responsibilities and the responsibilities of the directors with respect to going concern are described in the
relevant sections of this report.
Other information
The other information comprises the information included in the annual report, other than the financial statements
and our auditor’s report thereon. The directors are responsible for the other information contained within the
annual report. Our opinion on the financial statements does not cover the other information and, except to the
extent otherwise explicitly stated in our report, we do not express any form of assurance conclusion thereon. Our
responsibility is to read the other information and, in doing so, consider whether the other information is materially
inconsistent with the financial statements or our knowledge obtained in the course of the audit or otherwise appears
to be materially misstated. If we identify such material inconsistencies or apparent material misstatements, we are
required to determine whether this gives rise to a material misstatement in the financial statements themselves. If,
based on the work we have performed, we conclude that there is a material misstatement of this other information,
we are required to report that fact.
We have nothing to report in this regard.
Opinions on other matters prescribed by the Companies Act 2006
In our opinion, based on the work undertaken in the course of the audit:
•
•
the information given in the strategic report and the directors’ report for the financial year for which the
financial statements are prepared is consistent with the financial statements; and
the strategic report and the directors’ report have been prepared in accordance with applicable legal
requirements.
Matters on which we are required to report by exception
In the light of the knowledge and understanding of the group and the parent company and their environment
obtained in the course of the audit, we have not identified material misstatements in the strategic report or the
directors’ report.
We have nothing to report in respect of the following matters in relation to which the Companies Act 2006 requires
us to report to you if, in our opinion:
•
adequate accounting records have not been kept by the parent company, or returns adequate for our audit
have not been received from branches not visited by us; or
•
the parent company financial statements are not in agreement with the accounting records and returns; or
•
certain disclosures of directors’ remuneration specified by law are not made; or
• we have not received all the information and explanations we require for our audit.
Responsibilities of directors
As explained more fully in the directors’ responsibilities statement set out on page 46, the directors are responsible
for the preparation of the financial statements and for being satisfied that they give a true and fair view, and for
such internal control as the directors determine is necessary to enable the preparation of financial statements that
are free from material misstatement, whether due to fraud or error.
In preparing the financial statements, the directors are responsible for assessing the group and the parent company’s
ability to continue as a going concern, disclosing, as applicable, matters related to going concern and using the going
Feedback PLC
Annual report and accounts for the year ended 31 May 2023
64
Independent Auditor’s Report to the Members of Feedback plc
continued
concern basis of accounting unless the directors either intend to liquidate the group or the parent company or to
cease operations, or have no realistic alternative but to do so.
Auditor responsibilities for the audit of the financial statements
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from
material misstatement, whether due to fraud or error, and to issue an auditor’s report that includes our opinion.
Reasonable assurance is a high level of assurance, but is not a guarantee that an audit conducted in accordance with
ISAs (UK) will always detect a material misstatement when it exists. Misstatements can arise from fraud or error and
are considered material if, individually or in the aggregate, they could reasonably be expected to influence the
economic decisions of users taken on the basis of these financial statements.
Irregularities, including fraud, are instances of non-compliance with laws and regulations. We design procedures in
line with our responsibilities, outlined above, to detect material misstatements in respect of irregularities, including
fraud. The extent to which our procedures are capable of detecting irregularities, including fraud is detailed below:
The objectives of our audit in respect of fraud, are; to identify and assess the risks of material misstatement of the
financial statements due to fraud; to obtain sufficient appropriate audit evidence regarding the assessed risks of
material misstatement due to fraud, through designing and implementing appropriate responses to those assessed
risks; and to respond appropriately to instances of fraud or suspected fraud identified during the audit. However,
the primary responsibility for the prevention and detection of fraud rests with both management and those charged
with governance of the group.
Our approach was as follows:
• We considered the nature of the commercial activities undertaken and the business performance for the
year and held discussions with management.
• We obtained an understanding of the legal and regulatory requirements applicable to the group and the
parent company and considered that the most significant are the Companies Act 2006, financial reporting,
UK taxation legislation and rules and GDPR.
• We obtained an understanding of how the group and the parent company complies with these
requirements by discussions with management and those charged with governance.
• We assessed the risk of material misstatement of the financial statements, including the risk of material
misstatement due to fraud and how it might occur, by holding discussions with management and those
charged with governance.
• We inquired of management and those charged with governance as to any known instances of non-
compliance or suspected non-compliance with laws and regulations.
• We discussed during the audit engagement team briefing regarding how and where fraud might arise in the
financial statements and any potential indication of fraud. We remained alert to any indication of fraud or
non-compliance with laws and regulations throughout the audit.
• Based on this understanding, we designed specific appropriate audit procedures to identify instances of
non-compliance with laws and regulations. This included making enquiries of management and those
charged with governance and obtaining additional corroborative evidence as required.
To address the risk of management override of controls, we used data analytics to carry out testing of journal entries
and other adjustments for appropriateness, and evaluating the business rationale of significant transactions outside
the normal course of business. We discussed journals outside our expectations with informed management and
assessed their appropriateness. We reviewed internal systems and performed walkthrough testing of key systems
to gain assurance that they are operating effectively and efficiently. We tested authorisation of a sample of
expenditure to gain assurance that these were authorised in line with internal procedures.
We also assessed management bias in relation to the accounting policies adopted and in determining significant
accounting estimates.
Because of the inherent limitations of an audit, there is a risk that we will not detect all irregularities, including those
leading to a material misstatement in the financial statements or non-compliance with regulation. This risk increases
the more that compliance with a law or regulation is removed from the events and transactions reflected in the
Feedback PLC
Annual report and accounts for the year ended 31 May 2023
65
Independent Auditor’s Report to the Members of Feedback plc
continued
financial statements, as we will be less likely to become aware of instances of non-compliance. The risk is also greater
regarding irregularities occurring due to fraud rather than error, as fraud involves intentional concealment, forgery,
collusion, omission or misrepresentation.
A further description of our responsibilities is available on the Financial Reporting Council’s website at:
https://www.frc.org.uk/auditors/audit-assurance/auditor-s-responsibilities-for-the-audit-of-the-fi/description-
of-the-auditor%E2%80%99s-responsibilities-for. This description forms part of our auditor’s report.
Use of our report
This report is made solely to the company’s members, as a body, in accordance with Chapter 3 of Part 16 of the
Companies Act 2006. Our audit work has been undertaken so that we might state to the company’s members those
matters we are required to state to them in an auditor’s report and for no other purpose. To the fullest extent
permitted by law, we do not accept or assume responsibility to anyone other than the company and the company’s
members as a body, for our audit work, for this report, or for the opinions we have formed.
Martin Clapson FCA (Senior Statutory Auditor)
For and on behalf of
Price Bailey LLP
Chartered Accountants
Statutory Auditors
Tennyson House
Cambridge Business Park
Cambridge
CB4 0WZ
11 September 2023
Feedback PLC
Annual report and accounts for the year ended 31 May 2023
66
Consolidated Statement of Comprehensive Income
for the year ended 31 May 2023
Revenue
Cost of sales
Gross profit
Other operating expenses
Operating loss
Net finance income
Loss before taxation
Tax credit
Loss after tax attributable to the equity
shareholders of the Company
Other comprehensive income/(losses)
Translation difference on overseas
operation
Total comprehensive expense for the
year
Loss per share (pence)
Basic and diluted*
Note
4
5
6
7
9
2023
£
1,024,997
(84,276)
2022
£
588,576
(99,321)
940,721
(4,362,675)
489,255
(3,002,489)
(3,421,954)
47,868
(2,513,234)
2,012
(3,374,086)
455,909
(2,511,222)
392,631
(2,918,177)
(2,118,591)
(2,243)
-
(2,920,420)
(2,118,591)
11
(21.88)
(22.67)
*The 2022 Loss per share has been presented on a proforma basis by applying the 200:1 share consolidation to the
weighted average number of ordinary shares of that period.
The notes on pages 74 – 93 form part of these financial statements
Feedback PLC
Annual report and accounts for the year ended 31 May 2023
67
Consolidated Statement of Changes in Equity
for the year ended 31 May 2023
GROUP
At 31 May 2021
Loss of the year and Total
comprehensive loss for
the year
Share
Capital
£
2,667,330
Share
Premium
£
8,860,079
Capital
Reserve
£
299,900
Retained
Earnings
£
(6,730,478)
Translation
Reserve
£
(209,996)
Share option
Reserve
£
381,774
Total
£
5,268,609
-
-
-
(2,118,591)
New shares issued
Costs of new shares issued
4,000,000
-
7,200,000
(709,008)
Share options lapsed
Share-based payments
Total transactions with
owners
-
-
4,000,000
-
-
6,490,992
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
(2,118,591)
-
-
11,200,000
(709,008)
-
68,264
68,264
-
68,264
10,559,256
At 31 May 2022
6,667,330
15,351,071
299,900
(8,849,069)
(209,996)
450,038
13,709,274
Loss of the year
Other comprehensive loss
for the year
Loss of the year and Total
Comprehensive Loss for
the year
New Shares issued
Costs of new shares issued
Share-based payments
Total transactions with
owners
-
-
-
-
-
-
-
(2,918,177)
-
(2,243)
-
-
(2,918,177)
(2,243)
(2,918,177)
(2,243)
(2,920,420)
-
(830)
-
(830)
-
-
-
-
-
-
-
-
-
-
-
-
-
-
80,859
80,859
-
(830)
80,859
80,029
At 31 May 2023
6,667,330
15,350,241
299,900
(11,767,246)
(212,239)
530,897
10,868,883
Feedback PLC
Annual report and accounts for the year ended 31 May 2023
68
Company Statement of Changes in Equity
for the year ended 31 May 2023
COMPANY
At 31 May 2021
Loss of the year and Total
comprehensive loss for
the year
New shares issued
Costs of new shares
issued
Share-based payments
Total transactions with
owners
At 31 May 2022
Profit of the year and
Total comprehensive
income for the year
Costs of new shares
issued
Share-based payments
Total transactions with
owners
At 31 May 2023
Share
Capital
£
2,667,330
Share
Premium
£
8,860,079
Retained
Earnings
£
(6,855,858)
Share option
Reserve
£
381,774
-
-
(559,408)
4,000,000
-
7,200,000
(709,008)
-
4,000,000
-
6,490,992
-
-
-
Total
£
5,053,325
(559,408)
11,200,000
(709,008)
-
-
-
68,264
68,264
68,264
10,559,256
6,667,330
15,351,071
(7,415,266)
450,038
15,053,173
-
-
-
-
-
1,703,482
(830)
-
(830)
-
-
-
-
-
80,859
80,859
1,703,482
(830)
80,859
80,029
6,667,330
15,350,241
(5,711,784)
530,897
16,836,684
The notes on pages 74 – 93 form part of these financial statements
Feedback PLC
Annual report and accounts for the year ended 31 May 2023
69
Consolidated Balance Sheet
for the year ended 31 May 2023
Notes
2023
£
2022
£
Assets
Non-current assets
Property, plant and equipment
Intangible assets
Current assets
Trade and other receivables
Corporation tax receivable
Cash and cash equivalents
Total assets
Equity
Capital and reserves attributable to the
Company’s equity shareholders
Called up share capital
Share premium account
Capital reserve
Translation reserve
Share option expense reserve
Retained earnings
Total equity
Liabilities
Current liabilities
Trade and other payables
Non-current liabilities
Contract liabilities
Total liabilities
Total equity and liabilities
13
14
15
18
18
18
18
18
18
16
16
14,909
3,710,946
3,725,855
225,302
455,641
7,317,534
7,998,477
8,367
3,288,811
3,297,178
308,293
392,351
10,305,577
11,006,221
11,724,332
14,303,400
6,667,330
15,350,241
299,900
(212,239)
530,897
(11,767,246)
10,868,883
6,667,330
15,351,071
299,900
(209,996)
450,038
(8,849,069)
13,709,274
855,449
855,449
594,126
594,126
-
-
-
-
855,449
594,126
11,724,332
14,303,400
The financial statements were approved and authorised for issue by the Board of Directors on 11 September 2023
and were signed below on its behalf by:
Prof Rory Shaw
Chairman
Feedback PLC
The notes on pages 74 – 93 form part of these financial statements
Annual report and accounts for the year ended 31 May 2023
70
Company Balance Sheet
for the year ended 31 May 2023
Notes
Assets
Non-current assets
Investments
Current assets
Other receivables
Loans to subsidiary companies
Cash and cash equivalents
Total assets
Equity
Capital and reserves attributable to the
Company’s equity shareholders
Called up share capital
Share premium account
Share option expense reserve
Retained earnings
Total equity
Liabilities
Current liabilities
Trade and other payables
Total liabilities
Total equity and liabilities
12
15
18
18
18
18
16
2023
£
9,500,102
9,500,102
57,164
393,170
6,974,028
7,424,362
2022
£
-
-
49,763
4,933,648
10,143,762
15,127,173
16,924,464
15,127,173
6,667,330
15,350,241
530,897
(5,711,784)
16,836,684
6,667,330
15,351,071
450,038
(7,415,266)
15,053,173
87,780
87,780
74,000
74,000
16,924,464
15,127,173
The Company’s profit for the year was £1,703,482 (2022: £559,408).
The financial statements were approved and authorised for issue by the Board of Directors on 11 September 2023
and were signed below on its behalf by:
Prof R Shaw
Chairman
The notes on pages 74 – 93 form part of these financial statements (company registration number 00598696)
Feedback PLC
Annual report and accounts for the year ended 31 May 2023
71
Consolidated Cash Flow Statement
for the year ended 31 May 2023
Cash flows from operating activities
Loss before tax
Adjustments for:
Net finance income
Depreciation and amortisation
Impairment of intangible assets
Translation difference in overseas operation
Share based payment expense
Decrease/(Increase) in trade receivables
Decrease/(Increase) in other receivables
Increase/(Decrease) in trade payables
Increase/(Decrease) in other payables
Corporation tax received
Total adjustments
2023
£
2022
£
(3,374,086)
(2,511,222)
(47,868)
809,333
6,695
(2,243)
80,859
94,876
(11,885)
(103,570)
364,891
392,619
1,583,707
(2,012)
552,931
-
-
68,265
(198,754)
28,503
(30,100)
71,397
767,400
1,257,630
Net cash used in operating activities
(1,790,379)
(1,253,592)
Cash flows from investing activities
Purchase of tangible fixed assets
Purchase of intangible assets
Net finance income received
Net cash used in investing activities
Cash flows from financing activities
Net proceeds of share issue
Net cash generated from financing activities
Net increase/(decrease) in cash and cash equivalents
Cash and cash equivalents at beginning of year
(19,083)
(1,225,619)
47,868
(1,196,834)
(830)
(830)
(2,988,043)
10,305,577
(5,450)
(1,149,246)
2,012
(1,152,684)
10,490,991
10,490,991
8,084,715
2,220,862
Cash and cash equivalents at end of year
7,317,534
10,305,577
The notes on pages 74 – 93 form part of these financial statements
Feedback PLC
Annual report and accounts for the year ended 31 May 2023
72
Company Cash Flow Statement
for the year ended 31 May 2023
Cash flows from operating activities
Profit/(Loss) before tax
Adjustments for:
Net finance income
Provision against/ (reversal of) intercompany receivable
Share based payment expense
(Increase)/Decrease in other receivables
(Decrease)/Increase in trade payables
(Decrease)/ Increase in other payables
Total adjustments
Net cash used in operating activities
Cash flows from investing activities
Loans to subsidiary companies
Investment in subsidiaries
Net finance income
Net cash generated from investing activities
Cash flows from financing activities
Net proceeds from share issue
Net cash generated from financing activities
Net increase in cash and cash equivalents
Cash and cash equivalents at beginning of year
Cash and cash equivalents at end of year
2023
£
1,703,482
(47,868)
(2,237,139)
80,859
(7,400)
1,264
12,515
(2,197,769)
(494,287)
(2,714,494)
(7,991)
47,868
(2,674,617)
(830)
(830)
(3,169,734)
10,143,762
6,974,028
2022
£
(559,408)
(2,012)
19,436
48,830
50,143
17,047
(8,555)
124,889
(434,519)
(1,935,409)
-
2,012
(1,933,397)
10,490,990
10,490,990
8,123,074
2,020,688
10,143,762
The notes on pages 74 – 93 form part of these financial statements
Feedback PLC
Annual report and accounts for the year ended 31 May 2023
73
Notes to the Financial Statements
1. General information
The Company is a public limited company limited by shares, domiciled in the United Kingdom and incorporated
under registered number 00598696 in England and Wales. The Company’s registered office is 201 Temple
Chambers, 3-7 Temple Avenue, London, England, United Kingdom, EC4Y 0DT.
The Company is quoted on AIM, a market operated by the London Stock Exchange. These Financial Statements
were authorised for issue by the Board of Directors on 11 September 2023.
2. Adoption of the new and revised International Financial Reporting Standards
The Company has adopted all of the new or amended Accounting Standards and Interpretations issued by the
International Accounting Standards Board (IASB) that are mandatory for the current reporting period.
The following new and revised Standards and Interpretations are relevant to the Company, but the Company has
not early adopted these new standards. The Directors do not anticipate that the adoption of these standards will
have a material impact on the reported results of the Company:
-
-
-
-
-
IFRS 7 Financial Instruments: Disclosures amendments regarding supplier finance arrangements
IAS 1 Presentation of Financial Statements – amendment regarding the classification of; liabilities as current
or non-current; disclosure of accounting policies; classification of debt with covenants
IAS 7 Statement of Cash Flows – amendment regarding supplier finance arrangements
IAS 8 Accounting Policies, Changes in Accounting Estimates and Errors – amendment regarding the
definition of accounting estimates
IAS 12 Income Taxes – Amendments regarding; deferred tax on leases and decommissioning obligations
and providing a temporary exception to the requirements regarding deferred tax assets and liabilities
related to pillar two income taxes
3. Significant accounting policies
(a) Basis of preparation
These financial statements have been prepared in accordance with UK adopted international accounting
standards. The policies set out below have been consistently applied to all the years presented.
No separate income statement is presented for the parent Company as provided by Section 408, Companies Act
2006.
(b) Basis of consolidation
The Group financial statements consolidate the financial statements of Feedback plc and its subsidiaries (the
“Group”) for the years ended 31 May 2023 and 2022 using the acquisition method.
The financial statements of subsidiaries are prepared for the same reporting year as the parent company, using
consistent accounting policies. All inter-company balances and transactions, including unrealised profits arising
from them, are eliminated.
Subsidiaries are fully consolidated from the date on which control is transferred to the Group and cease to be
consolidated from the date on which control is transferred out of the Group.
Investments in subsidiary companies are held at cost less any impairment. Impairment reviews are performed
annually or more frequently if events or changes in circumstances indicate a potential impairment.
Feedback PLC
Annual report and accounts for the year ended 31 May 2023
74
Notes to the Financial Statements (continued)
3. Significant accounting policies (continued)
The impairment review compares the carrying value to the recoverable amount, which is calculated as the higher
of the value in use and the fair value less costs to sell.
(c) Going Concern
The Group incurred a net loss of £2,920,420 for the year ended 31 May 2023 however it had net assets of
£10,868,883 inclusive of £7,317,534 of cash and cash equivalents at 31 May 2023. The directors have considered
the applicability of the going concern basis in the preparation of the financial statements. This included a review
of financial results, internal budgets and cash flow forecasts to 30 September 2024, including downside scenarios.
After making enquiries, the Directors have a reasonable expectation that the Group has adequate resources to
continue in operational existence for the foreseeable future, and that the Group and Company will have sufficient
funds to continue to meet their liabilities, including providing financial support to the Company’s subsidiaries, as
they fall due for at least twelve months from the date of approval of the financial statements. Accordingly, the
Directors believe that the Group and Company are a going concern and have therefore prepared the financial
statements on a going concern basis.
(d) Intangible assets
Intangible assets are carried at cost less accumulated amortisation and accumulated impairment losses. An
intangible asset acquired as part of a business combination is recognised outside goodwill if the asset is separable
or arises from contractual or other legal rights and its fair value can be reliably measured.
The significant intangible asset cost related to external software development of products which are integral to
the trade of the Group’s medical imaging products.
Amortisation and impairment charges are recognised in other operating expenses in the income and expenditure
account. Internal development costs are not capitalised but written off during the year in which the expenditure
is incurred. The carrying value of intangible assets which are not yet being amortised because they are not yet
available for use are reviewed for impairment annually. The carrying value of intangible assets which are currently
being amortised are reviewed for impairment when there is an indication that they may be impaired. Impairment
losses are recognised in other operating expenses in the income and expenditure account.
Costs incurred on development projects (relating to the design and testing of new or improved products) are
recognised as intangible assets when it is probable that the project will be a success, considering its commercial
and technological feasibility, and costs can be measured reliably. Only external software development
expenditure is capitalised. Internal research expenditure is written off in the year in which it is incurred. Other
development expenditure is recognised as an expense as incurred. Intangible assets that have a finite useful life
and that have been capitalised are amortised on a straight-line basis as follows:
Intangible asset
Useful economic life
Intellectual Property
Customer relationships
Software development
5 – 10 years
4 years
5 years
Intellectual Property primarily relates to patent and trademark application costs. Software development costs
capitalised in the year relate to products and product improvements which are yet to be ready for use.
(e) Valuation of Investments
Investments held as non-current assets are stated at cost less provision for impairment.
(f) Cash and cash equivalents
Cash and cash equivalents include cash in hand, deposits held at call with banks, other short-term highly liquid
investments with original maturities of three months or less, and bank overdrafts. When used, bank overdrafts
are shown within borrowings in current liabilities on the balance sheet.
Feedback PLC
Annual report and accounts for the year ended 31 May 2023
75
Notes to the Financial Statements (continued)
3. Significant accounting policies (continued)
(g) Goodwill
Business combinations on or after 1 April 2006 are accounted for under IFRS 3 using the acquisition method. Any
excess of the cost of business combinations over the Group’s interest in the net fair value of the identifiable
assets, liabilities and contingent liabilities is recognised in the balance sheet as goodwill and is not amortised.
After initial recognition, goodwill is not amortised but is stated at cost less accumulated impairment loss, with
the carrying value being reviewed for impairment, at least annually and whenever events or changes in
circumstance indicate that the carrying value may be impaired.
For the purposes of impairment testing, goodwill is allocated to the related cash generating units monitored by
management. Where the recoverable amount of the cash generating unit is less than its carrying amount,
including goodwill, an impairment loss is recognised in the statement of comprehensive income.
(h) Property, plant and equipment
All property, plant and equipment is stated at historical cost less depreciation. Depreciation on other assets is
provided on cost or valuation less estimated residual value in equal annual instalments over the estimated lives
of the assets. The rates of depreciation are as follows:
Computer and office equipment
10 – 50% p.a.
Gains and losses on disposals are determined by comparing the proceeds with the carrying amount and are
recognised in the income statement.
(i) Foreign currency
Transactions denominated in foreign currencies are translated into sterling at the rates ruling at the date of the
transactions. Monetary assets and liabilities denominated in foreign currencies at the balance sheet date are
translated at the rates ruling at that date. These translation differences are dealt with in the income statement.
Translation to presentation currency: The results and financial position of Group entities (none of which has the
currency of a hyper-inflationary economy) that have a functional currency different from the presentation
currency (GBP) are translated into the presentational currency as follows:
•
•
•
assets and liabilities presented are translated at the closing rate at the date of that reporting period;
income and expenses are translated at average exchange rates; and
all resulting exchange differences are recognised in other comprehensive income.
On consolidation, exchange differences arising from the translation of the net investment in foreign operations
are taken to other comprehensive income.
(j) Revenue recognition
Sales transactions include software installation, software licenses, scientific and software support and
consultancy. Revenue is measured at the fair value of the contractually agreed consideration received or
receivable and represents amounts receivable for services provided in the normal course of business, net of VAT.
The Group recognises revenue on the basis of following IFRS15 whereby revenue is recognised on the promise of
goods and services to the customer at the transaction price contractually agreed and once the performance
obligations have been met.
Revenue relating to software consultancy and similar services is recognised as the services are performed and
completed. The invoice is recognised on a linear basis over the duration of the contract.
Revenue relating to the sale of software licences such as Bleepa or associated support services is recognised over
the contractual period to which the licence relates or the duration of the support contract.
Feedback PLC
Annual report and accounts for the year ended 31 May 2023
76
Notes to the Financial Statements (continued)
3. Significant accounting policies (continued)
Revenue recognised from the sale of TexRAD software and related scientific support services are recognised over
the estimated duration of the Group’s involvement in a customer’s project which is considered to represent its
performance obligation. This is that the Group will provide the support required as agreed when the sale was
made.
The difference between the amount of revenue from contracts with customers recognised and the amount
invoiced on a particular contract is included in the statement of financial position as contract liabilities. Normally,
the full contract value is invoiced when the customer’s purchase order is received.
Cash payments received as a result of this advance billing are not representative of revenue earned on the
contract as revenues are recognised over the duration of the contract (typically twelve months). Contract
liabilities which are expected to be recognised within one year are included within current liabilities. Contract
liabilities which are expected to be recognised after one year are included within non-current liabilities.
(k) Pension Costs
The Group operated a defined contribution pension scheme during the year. The pension charge represents the
amounts payable by the Group to the scheme in respect of that year.
(l) Taxation
The tax credit represents the sum of the current tax credit and deferred tax credit.
The tax currently payable is based on taxable profit for the period. Taxable profit differs from net profit as
reported in the income statement because it excludes items of income or expense that are taxable or deductible
in other years and it further excludes items that are never taxable or deductible. The Group’s liability for current
tax is calculated by using tax rates that have been enacted or substantively enacted by the balance sheet date.
Deferred tax is the tax expected to be payable or recoverable on differences between the carrying amount of
assets and liabilities in the financial statements and the corresponding tax bases used in the computation of
taxable profit and is accounted for using the balance sheet liability method.
Deferred tax liabilities are recognised for all taxable temporary differences and deferred tax assets are recognised
to the extent that it is probable that taxable profits will be available against which deductible temporary
differences can be utilised. Such assets and liabilities are not recognised if the temporary difference arises from
the initial recognition of goodwill or from the initial recognition (other than in a business combination) of other
assets and liabilities in a transaction which affects neither the tax profit nor the accounting profit.
Deferred tax liabilities are recognised for taxable temporary differences arising on investments in subsidiaries,
except where the Group is able to control the reversal of the temporary difference and it is probable that the
temporary difference will not reverse in the foreseeable future.
Deferred tax is calculated at the tax rates that are expected to apply to the period when the asset is realised or
the liability is settled based upon tax rates that have been enacted or substantively enacted by the balance sheet
date.
Deferred tax is charged or credited in the income statement, except when it relates to items credited or charged
directly to equity, in which case the deferred tax is also dealt with in equity.
(m) Financial instruments
Financial assets
Financial assets are measured at amortised cost, fair value through other comprehensive income (FVTOCI) or fair
value through profit or loss (FVTPL). The measurement basis is determined by reference to both the business
model for managing the financial asset and the contractual cash flow characteristics of the financial asset. The
group’s financial assets comprise of trade and other receivables and cash and cash equivalents.
Feedback PLC
Annual report and accounts for the year ended 31 May 2023
77
Notes to the Financial Statements (continued)
3. Significant accounting policies (continued)
Trade receivables
Trade receivables are measured at amortised cost and are carried at the original invoice amount less allowances
for expected credit losses. Expected credit losses are calculated in accordance with the simplified approach
permitted by IFRS 9, using a provision matrix applying lifetime historical credit loss experience to the trade
receivables. The expected credit loss rate varies depending on whether, and the extent to which, settlement of
the trade receivables is overdue and it is also adjusted as appropriate to reflect current economic conditions and
estimates of future conditions.
For the purposes of determining credit loss rates, customers are classified into groupings that have similar loss
patterns. The key drivers of the loss rate are the aging of the debtor, the geographic location and the customer
type (public vs private).
When a trade receivable is determined to have no reasonable expectation of recovery it is written off, firstly
against any expected credit loss allowance available and then to the income statement.
For trade receivables, which are reported net, such provisions are recorded in a separate provision account with
the loss being recognised in the consolidated statement of comprehensive income Subsequent recoveries of
amounts previously provided for or written off are credited to the income statement.
Cash and cash equivalents
Cash and cash equivalents comprise cash at hand and deposits with maturities of three months or less.
Financial liabilities
The Group’s financial liabilities consist of trade payables and other financial liabilities. Financial liabilities are
classified as measured at amortised cost or FVTPL. A financial liability is classified as FVTPL if it is held-for trading,
it is a derivative or it is designated as such on initial recognition. Other financial liabilities are subsequently
measured at amortised cost using the effective interest method. Interest expense is recognised in profit or loss.
(n) Employee share options and warrants
The Group has applied the requirements of IFRS 2 Share-based Payments.
The Group has issued equity-settled share-based payment transactions to certain employees and previously
issued warrants to the vendors of the acquired subsidiary, TexRAD Limited. Equity-settled share-based payment
transactions are measured at fair value at the date of grant. The fair value determined at the grant date of equity-
settled share-based payments is expensed on a straight-line basis over the vesting period, based on the Group’s
estimate of shares that will eventually vest.
Fair value is measured by use of the Black Scholes option pricing model for share options without performance
obligations and the Monte Carlo option pricing model for share options with performance obligations. The
expected life used in the model has been adjusted, based on management’s best estimate, for the effect of non-
transferability, exercise restrictions, and behavioural considerations.
(o) Key areas of judgement
The preparation of financial statements requires the Board of Directors to make estimates and judgments that
affect reported amounts of assets, liabilities, revenues and expenses. These estimates and judgements are based
on historical experience and various other assumptions that management and the Board of Directors believe are
reasonable under the circumstances, the results of which form the basis for making judgments about the carrying
value of assets and liabilities that are not readily apparent from other sources.
The key areas of judgement are:
Feedback PLC
Annual report and accounts for the year ended 31 May 2023
78
Notes to the Financial Statements (continued)
3. Significant accounting policies (continued)
•
•
Intangible assets – Patent and trademark applications are included at cost less amortisation and
impairment. Other intangible assets including development costs are recognised only when it is probable
that a project will be a success. There is a risk therefore that a project previously assessed as likely to be
successful fails to reach the desired level of commercial or technological feasibility. Where there is no
probable income to be generated from these assets an estimation of the carrying value and the
impairment of the intangible assets and development costs, including goodwill, has been made.
Fair value measurement – share options and warrants issued included in the Group’s and Company’s
financial statements require measurement at fair value. The calculation of fair values requires the use of
estimates and judgements, details of the valuation can be found in Note 18 of this report.
• Revenue recognition – revenue on the sale of software and provision of related scientific support
services is recognised over the expected duration of the group’s involvement in customer’s projects as
the group’s staff contribute significant support, analysis and input to those customers using our software
for research purposes. Judgement based on past experience is used to determine the expected duration
of involvement over which income should be deferred and recognised however the duration of the
group’s involvement may vary from expectations.
4. Segmental reporting
The Directors have determined that the operating segments based on the management reports which are used
to make strategic decisions are medical imaging and head office. The trading activities of the Company solely
relate to Medical Imaging and the Head Office covers the costs of running the parent company, Feedback PLC.
Year ended 31 May 2023
Revenue
External
Expenditure
Total (excluding depreciation and amortisation)
Depreciation and amortisation
Loss before tax
Tax credit
Medical Imaging
£
Head Office
£
Total
£
1,024,997
-
1,024,997
(2,613,702)
(809,333)
(2,398,038)
455,909
(976,048)
(976,048)
-
(3,589,750)
(809,333)
(3,374,086)
455,909
Balance sheet
Total assets
Total liabilities
4,693,140
(767,656)
3,925,484
7,031,192
(87,793)
6,943,399
11,724,332
(855,449)
10,868,883
Capital expenditure (all located in the UK)
(1,244,702)
-
(1,244,702)
The revenues from external customers in 2023 are comprised of the following products Bleepa-CareLocker:
£753,937, Image Engineering license fees: £143,282 and legacy products Cadran PACS and Texrad: £127,778.
Year ended 31 May 2022
Medical Imaging
Head Office
Revenue
External
£
588,576
£
-
Feedback PLC
Annual report and accounts for the year ended 31 May 2023
Total
£
588,576
79
Notes to the Financial Statements (continued)
4.
Segmental Reporting (continued)
Expenditure
Total (excluding depreciation and
amortisation)
Depreciation and amortisation
Loss before tax
Tax credit
Balance sheet
Total assets
Total liabilities
Capital expenditure (all located in the
UK)
(1,629,998)
(916,869)
(2,546,867)
(552,931)
(1,594,353)
392,631
-
(916,869)
-
(552,931)
(2,511,222)
392,631
4,109,874
(520,112)
3,589,762
10,193,526
(74,014)
10,119,512
14,303,400
(594,126)
13,709,274
(1,154,697)
-
(1,154,697)
Reported segments’ assets are reconciled to total assets as follows:
External revenue by
location of customer
Non-current assets by
location of assets
Total liabilities
location of assets
2023
£
2022
£
2023
£
2022
£
2023
£
2022
£
United Kingdom
Europe
Rest of the world
Total
873,597
2,208
149,135
1,024,940
432,129
4,485
151,962
588,576
3,725,855
-
-
3,725,855
3,297,179
-
-
3,297,179
855,449
-
-
855,449
594,126
-
-
594,126
£203,674 of revenue recognised in the current year was recorded in contract liabilities in the prior year.
Major customers
During the year ended 31 May 2023, the Group generated £525,000 of revenue from one customer in the United
Kingdom, which is equal to 51% of total Group revenues in the year. Major customer from the rest of the world
is located in USA and accounts for £143,282 of group revenue generated.
5.
Other operating expenses
Administrative costs:
Employment and other costs
Amortisation and depreciation costs
6.
Operating loss
This is stated after charging
Depreciation and amortisation
Owned assets
Amortisation of intangible assets
Provision for doubtful debts
Feedback PLC
Annual report and accounts for the year ended 31 May 2023
2023
£
2022
£
3,553,342
809,333
4,362,675
2,449,558
552,931
3,002,489
2023
£
2022
£
12,541
796,789
15,401
10,856
542,076
1,529
80
Notes to the Financial Statements (continued)
6.
Operating loss (continued)
Foreign exchange differences
Auditors’ remuneration
Audit of parent company and group financial statements
Audit of subsidiaries
7.
Net finance income
Interest received
8.
Directors and employees
21,805
(648)
20,700
13,800
13,800
9,200
2023
£
47,868
47,868
2022
£
2,012
2,012
2023
2022
2023
2022
Average
Average
Year-end
FTE
Year-end
FTE
Number of employees
Selling and distribution
Administration
Research and development
2
15
6
23
2
12
5
19
Staff costs
Wages and salaries
Social security costs
Payments to defined contribution pension
scheme
Share based payment expense
1
15
8
24
2023
£
2
11
6
19
2022
£
1,877,036
231,303
179,160
1,267,740
159,225
144,308
80,859
2,368,358
68,265
1,639,538
Details of Directors’ remuneration for the year ended 31 May 2023 and the prior year ended 31 May 2022 are
set out in the Remuneration Committee report on pages 58 – 60.
9.
Taxation on loss
(a)
The tax credit for the year:
UK Corporation tax
Current tax credit
Adjustments in respect of prior periods
Feedback PLC
Annual report and accounts for the year ended 31 May 2023
2023
£
2022
£
(455,909)
(392,631)
(455,909)
-
(455,909)
(392,631)
-
(392,631)
81
Notes to the Financial Statements (continued)
9.
Taxation on loss (continued)
(b)
Tax reconciliation
Loss before tax
Loss at the standard rate of corporation tax in the UK of
20% (2022 – 19%)
Fixed asset differences
Expenses non-deductible for tax purposes
Other permanent differences
Other income
Additional deduction for R&D expenditure
Surrender of tax losses for R & D tax credit refund
Deferred tax not recognised
Remeasurement of deferred tax for change in tax rates
Net capital allowances
Tax charge for the year
(1,132,957)
(2,511,222)
(226,623)
(480,825)
-
16,593
-
(447,489)
(362,633)
203,611
450,728
(90,096)
(455,909)
-
(506,626)
-
(376,897)
(1,530,494)
(392,631)
2,903,525
-
(8,683)
(392,631)
In view of the tax losses carried forward there is a deferred tax amount of approximately £1,510,984 (2022:
£1,609,875) which has not been recognised in the group Financial Statements. This contingent asset will be
realised when the Group makes sufficient taxable profits in the relevant company.
In view of the tax losses carried forward there is a deferred tax amount of approximately £ £1,075,668 (2022:
£789,816) which has not been recognised in the Company Financial Statements. This contingent asset will be
realised when the Company makes sufficient taxable profits.
10.
Results of Feedback Plc
As permitted by Section 408 of the Companies Act 2006, the income and expenditure account of the parent
company is not presented as part of these financial statements. The Company’s profit for the financial year is
£1,703,482 (2022 loss: £559,408). The profit for the financial year 2023 arises from the reversal of provisions
against intercompany loans to subsidiaries Feedback Medical Limited and Texrad Limited following an
intercompany debt to equity swap on 31 May 2023 whereby £9,500,000 of the loan due to the parent company
by Feedback Medical Limited and a £350,000 of the loan due to the parent company by Texrad Limited were
swapped for equity.
11.
Loss per share
Basic loss per share is calculated by reference to the loss on ordinary activities after taxation of £2,918,177 (2022:
£2,118,591) and on the weighted average of 13,334,659 (2022: 9,345,617 rebased after consolidation) shares in
issue.
Net loss attributable to ordinary
equity holders
Weighted average number of ordinary
shares for basic earnings per share
Effect of dilution:
Share Options
Warrants
2023
£
2022
proforma
£
(2,918,177)
(2,118,591)
2023
13,334,659
2022
9,345,617
-
-
-
-
Feedback PLC
Annual report and accounts for the year ended 31 May 2023
82
Notes to the Financial Statements (continued)
11.
Loss per share (continued)
Weighted average number of
ordinary shares adjusted for the
effect of dilution
Loss per share (pence)
Basic
Diluted
13,334,659
9,345,617
(21.88)
(21.88)
(22.67)
(22.67)
There is no dilutive effect of the share options and warrants as the dilution would be negative.
The comparative period 2022 has been presented on a proforma basis by applying the 200:1 share consolidation
factor to the weighted average number of shares in that period.
12.
Investments
Company
Cost
At 31 May 2021
Addition (see note below)
Disposal of shares in joint venture
At 31 May 2022
Addition (see note below)
As at 31 May 2023
Provision for impairment
At 31 May 2021
Additional impairment included in operating
expenses (see note below)
Disposal of shares in joint venture
At 31 May 2022
Additional impairment included in operating
expenses (see note below)
At 31 May 2023
Net Book Value
At 31 May 2023
At 31 May 2022
Share in
Group
undertakings
£
Shares in
joint venture
Total
£
£
2,440,368
19,436
2,459,804
9,857,991
12,317,795
2,440,368
19,436
-
2,459,804
357,889
1,000
(1,000)
-
-
-
2,441,368
19,436
(1,000)
2,459,804
9,857,991
12,317,795
1,000
2,441,368
19,436
(1,000)
-
-
(1,000)
2,459,804
357,889
2,817,693
-
2,817,693
9,500,102
-
-
-
9,500,102
-
Feedback PLC
Annual report and accounts for the year ended 31 May 2023
83
Notes to the Financial Statements (continued)
12.
Investments (continued)
All of the above investments are unlisted. The disposal of shares in joint venture is due to the dissolution of
Prostate Checker Ltd, which had been fully provided for previously.
The cost additions in 2023 are comprised of a £9,500,000 investment in Feedback Medical Limited and a £350,000
investment in Texrad Limited both arising from a debt to equity swap, a £102 investment in Feedback Medical
India Private Limited and a £7,889 related to options in Feedback Medical Limited which would be satisfied with
Feedback Plc shares if/when they are exercised.
The impairment losses in 2023 by the Company (Head Office segment) are comprised of:
• a £350,000 impairment against the cost of investment in Texrad Limited of £350,000. The Group is now
focused on selling Bleepa such that Texrad is a legacy product which is no longer being actively
marketed. The recoverable amount, being the value in use, has been assessed as nil and consequently
this investment has been fully written; and
£7,889 related to options in Feedback Medical Limited which would be satisfied with Feedback Plc
shares if/when they are exercised.
•
As at 31 May 2023, the carrying value of the Company's investment in Feedback Medical Limited, the principle
operating subsidiary of the Group, was £9,500,000. The directors have considered the Group’s market
capitalisation at 31 May 2023 based on a volume weighted average share price of one to three months when
making an assessment of the recoverable value, being the fair value less costs to sell of its investment in Feedback
Medical Limited. On this basis, the recoverable amount exceeds the carrying value therefore no further
impairment has been recognised.
Particulars of principal subsidiary companies during the year, all the shares of which being beneficially held by
Feedback Plc, were as follows:
Company
Activity
Brickshield Limited
Dormant
Country of
incorporation and
operation
England
Bleepa Limited
Dormant
England
Feedback Medical
Limited
Medical Imaging
England
Feedback Medical India
Private Limited
Medical Imaging
India
TexRAD Limited
Medical Imaging
England
Proportion of Shares held
100%
Ordinary £1
100%
Ordinary £2
100%
A Ordinary £1
100% B Ordinary 1p
Direct 0.1% and Indirect 99.9%
Ownership 100%
Ordinary INR 10
100%
Ordinary 1p
All the subsidiary companies have been included in these consolidated financial statements.
TexRAD Limited is owned 100% by virtue of a direct holding by Feedback plc of 91% and an indirect holding
via Feedback Medical Ltd of 9%.
Feedback PLC
Annual report and accounts for the year ended 31 May 2023
84
Notes to the Financial Statements (continued)
12.
Investments (continued)
Feedback Medical India Private Limited was incorporated on 25 December 2022 and it is owned 100% by
virtue of a direct holding by Feedback Plc of 0.1% and an indirect holding via Feedback Medical Ltd of 99.9%.
Its registered office address is Shop G 183, Ground Floor, Raghuleela, Mega Mall, SV Road, Kandivali West,
Mumbai, Mumbai City, Maharashtra, India, 400067. Feedback Medical India Private Limited is fully
consolidated in the consolidated group accounts of Feedback plc. The statutory year end for Feedback
Medical India Private Limited is 31 March.
Each of the other subsidiary’s registered office address is 201 Temple Chambers, 3-7 Temple Avenue, London,
England, United Kingdom, EC4Y 0DT.
In accordance with section 394A of the Companies Act 2006, a company is exempt from preparing individual
accounts for a financial year. This section 394A of the Companies Act 2006 applies to Brickshield Limited
(company registration number 06514313) and Bleepa Limited (company registration number 12118570).
13.
Property, plant and equipment
Group
Cost
At 31 May 2021
Additions
At 31 May 2022
Additions
As 31 May 2023
Depreciation
At 31 May 2021
Charge for the year
At 31 May 2022
Charge for the year
At 31 May 2023
Net Book Value
At 31 May 2023
At 31 May 2022
Computer
Equipment
£
46,505
5,450
51,955
19,083
71,038
32,732
10,856
43,588
12,541
56,129
14,909
8,367
Total
£
46,505
5,450
51,955
19,083
71,038
32,732
10,856
43,588
12,541
56,129
14,909
8,367
Feedback PLC
Annual report and accounts for the year ended 31 May 2023
85
Notes to the Financial Statements (continued)
14.
Intangible assets
Cost
Software
development
£
Customer
relationships
£
Intellectual
Property
£
Goodwill
Total
£
£
At 31 May 2021
3,269,673
100,000
218,239
271,415
3,859,327
Additions
Disposal of fully amortised assets
At 31 May 2022
Additions
At 31 May 2023
Amortisation and impairment
At 31 May 2021
Amortisation charge for year
Disposal of fully amortised assets
At 31 May 2022
Amortisation charge for year
Impairment
At 31 May 2023
Net Book Value
At 31 May 2023
At 31 May 2022
1,135,400
-
4,405,073
1,225,619
5,630,692
645,516
525,213
-
1,170,729
781,394
-
1,952,123
3,678,569
3,234,344
-
-
100,000
-
100,000
100,000
-
-
100,000
-
100,000
13,846
(34,233)
197,852
-
-
271,415
1,149,246
(34,233)
4,974,340
-
197,852
-
271,415
1,225,619
6,199,959
160,755
16,863
(34,233)
143,385
15,395
6,695
165,475
271,415
-
-
271,415
-
271,415
1,177,686
542,076
(34,233)
1,685,529
796,789
6,695
2,489,013
-
-
32,377
54,467
-
-
3,710,946
3,288,811
The impairment of £6,695 in 2023 relates to intellectual property held by Texrad Limited being written down to
nil as the group is now focused on selling Bleepa such that Texrad is a legacy product which is no longer being
actively marketed.
15.
Trade and other receivables
Amounts falling due within one year
Trade receivables
Other receivables
Prepayments
16.
Trade and other payables
Amounts falling due within one year
Trade payables
Other payables
Group
2023
£
130,824
12,795
81,683
225,302
2022
£
225,700
12,866
69,727
308,293
Company
2023
£
-
12,563
44,601
57,164
2022
£
-
12,778
36,985
49,763
Group
Company
2023
£
63,670
18,073
2022
£
167,240
15,262
2023
£
17,494
-
2022
£
17,681
-
Feedback PLC
Annual report and accounts for the year ended 31 May 2023
86
Notes to the Financial Statements (continued)
16.
Trade and other payables (continued)
Other taxes and social security
Accruals
Contract liabilities
146,745
185,913
441,048
855,449
65,815
142,135
203,674
594,126
17,011
53,275
-
87,780
15,797
40,522
-
74,000
Neither the Group or the Company have any borrowings and so there are no changes in liabilities arising from
external financing activities.
17.
Financial instruments
The Group’s overall risk management programme seeks to minimise potential adverse effects on the Group’s
financial performance.
The Group’s financial instruments comprise cash and cash equivalents and various items such as trade payables
and receivables that arise directly from its operations. The Group is exposed through its operations to the
following financial risks:
• Credit risk
•
•
• Cash flow interest rate risk
• Reliance on one major customer
Foreign currency risk
Liquidity risk
Fair value Hierarchy
The Group uses the following hierarchy for determining and disclosing the fair value of financial instruments by
valuation technique:
•
•
•
Level 1: quoted (unadjusted) prices in active markets for identical assets or liabilities
Level 2: other techniques for which all inputs that have a significant effect on the recorded fair value are
observable, either directly or indirectly
Level 3: techniques that use inputs that have a significant effect on the recorded fair value that are not
based on observable market data
The share options and warrants issued by the group during prior years were valued under level three above as
noted in note 18 below.
In common with all other businesses, the Group is exposed to risks that arise from its use of financial instruments.
This note describes the Group’s objectives, policies and processes for managing those risks. Further quantitative
information in respect of these risks is presented throughout these financial statements.
There have been no substantive changes in the Group’s exposure to financial instrument risks and consequently
the objectives, policies and processes are unchanged from the previous period.
The Board has overall responsibility for the determination of the Group’s risk management policies. The objective
of the Board is to set policies that seek to reduce the risk as far as possible without unduly affecting the Group’s
competitiveness and effectiveness. Further details of these policies are set out below:
Credit risk
The Group is exposed to credit risk primarily on its trade receivables, which are spread over a range of countries,
a factor that helps to dilute the concentration of the risk. Group policy, implemented locally, is to assess the credit
risk of each new customer before entering into binding contracts. Each customer account is then reviewed on an
ongoing basis (at least once a year) based on available information and payment history.
Feedback PLC
Annual report and accounts for the year ended 31 May 2023
87
Notes to the Financial Statements (continued)
17.
Financial instruments (continued)
The Group applies the IFRS 9 simplified approach to measuring expected credit losses which uses a lifetime
expected credit loss allowance for all trade receivables. The provision for credit losses on trade receivables is
based on an expected credit loss model that calculates the expected loss applicable to the receivable balance
over its lifetime.
Expected credit losses are calculated in accordance with the simplified approach permitted by IFRS 9, using a
provision matrix applying lifetime historical credit loss experience to the trade receivables. An additional
provision for credit loss of £15,401 has been recognised during the year (2022: £1,500) for trade receivables
measured at an amount equal to lifetime expected credit losses.
The Group holds no collateral. It has a minimal risk policy with funds held following fund raises so it holds the vast
majority of its cash with mainstream UK banks.
The Group’s customers were primarily the NHS in 2023, for which the risk of default has been assessed to be
immaterial.
The carrying amount of financial assets represents the maximum credit exposure. The maximum exposure to
credit risk at the reporting date is:
Trade and other receivables
Loans to subsidiary companies
Cash and cash equivalents
Analysis of trade receivables
Group
2023
2022
Company
2022
2021
Group
Company
2023
£
225,302
-
7,317,534
7,542,836
2022
£
308,293
-
10,305,577
10,613,870
2023
£
57,164
393,170
6,974,028
7,424,362
2022
£
49,763
4,933,648
10,143,762
15,127,173
Total
£
130,824
225,700
Current
£
2,640
102,377
-
-
-
-
30 days
past due
£
-
-
-
60 days
past due
£
128,184
123,323
-
-
90 days
past due
£
-
-
-
Foreign currency risk
Foreign exchange transaction risk arises when the Group enters into transactions denominated in a currency
other than the functional currency.
Foreign currency amounts generated from trading are converted back to sterling and required foreign currency
amounts for suppliers will be converted from sterling and the use of forward currency contracts is considered.
However, the Group does not currently use any forward contracts.
Feedback PLC
Annual report and accounts for the year ended 31 May 2023
88
Notes to the Financial Statements (continued)
17.
Financial instruments (continued)
The Group’s main foreign currency risk is the short-term risk associated with accounts receivable and payable
denominated in currencies that are not the subsidiaries’ functional currency. The risk arises on the difference in
the exchange rate between the time invoices were raised/received and the time invoices were settled/paid.
The following table shows the net assets, stated in pounds sterling, exposed to exchange rate risk that the Group
and Company had at 31 May 2023.
Trade Receivables
2023
2022
2023
2022
£
-
£
102,377
£
-
£
-
As at 31 May 2023 £Nil (2022: £102,377) of Feedback Medical’s net trade receivables are denominated in foreign
currency. A 5% increase/fall in exchange rates would lead to a profit/loss of £Nil (2022: £4,875). The Directors do
generally consider it necessary to enter into derivative financial instruments to manage the exchange risk arising
from its operations.
However, from time to time where the Directors consider foreign currencies are weak and it is known that there
would be a requirement to purchase those currencies, forward arrangements may be entered into. There were
no outstanding forward currency arrangements as at 31 May 2023 or as at 31 May 2022.
Liquidity risk
Cash flow forecasting is performed for both the Group and in the operating entities of the Group. Rolling forecasts
of the Group’s liquidity requirements are monitored to ensure it has sufficient cash to meet operational needs.
Financial liabilities measured at amortised cost
Trade and other payables
Group
2023
£
81,743
2022
£
182,502
Company
2023
2022
17,494
17,681
The following are maturities of financial liabilities, including estimated contracted interest payments.
Group
2023
2022
Company
2023
2022
Carrying amount
£
Contractual cash
flow
£
6 months or less
£
81,743
182,502
17,494
17,681
81,743
182,502
17,494
17,681
81,743
182,502
17,494
17,681
Cash flow interest rate risk
The Group presently has no substantial interest rate risk exposure.
Feedback PLC
Annual report and accounts for the year ended 31 May 2023
89
Notes to the Financial Statements (continued)
17.
Financial instruments (continued)
Capital under management
The Group considers its capital to comprise its ordinary share capital, share premium, capital reserve, and
accumulated retained earnings.
The Group’s objectives when managing the capital are:
● To safeguard the Group’s ability to remain a going concern.
● To maximise returns for shareholders in order to meet capital requirements and appropriately adjust the
capital structure, the Group may issue new shares, dispose of assets to pay down debt, return capital to
shareholders and vary dividend payments.
There have been no changes to the group’s capital management objectives in the year, and there have been no
changes to the group’s exposure to financial instrument risk in the year.
18.
Share capital and reserves
Allotted, called up and fully paid ordinary
shares:
As at start of period (01 June)
Issued during year
200:1 share consolidation (see note below)
As at end of period (31 May)
Number
2,666,931,677
-
(2,653,597,018)
13,334,659
Number
1,066,931,686
1,599,999,991
-
2,666,931,677
During 2023, a 200:1 share consolidation occurred whereby the existing ordinary shares of £0.0025 nominal
value each were consolidated into new ordinary shares of £0.50 nominal value each.
Share Options
Share options are granted to directors and employees. Options are conditional on the employee completing a
specific length of service (the vesting period). The options are exercisable from the end of the vesting period and
lapse after ten years after the grant date. The Group has no legal or constructive obligation to repurchase or
settle the options in cash.
In the table below, the number of options as at 31 May 2022 have been restated on a proforma basis following
the 200:1 share consolidation which occurred in 2023 such that the number of options have been divided by a
factor of 200 and the exercise prices have been multiplied by a factor of 200.
During the year, the Company had the following share options in issue:
Grant Date
21 May 14(1)
21 May 14(1)
21 May 14(1)
26 June 18(3)
09 April 19(2)
23 April 20(4)
06 August 20(5)
23 February 22(6)
23 February 22(7)
No.
options as
at 31 May
2022
12,000
20,000
20,000
28,000
46,660
82,500
67,493
726,184
83,859
1,086,696
Granted in
year
Lapsed in
year
No. options
as at 31 May
2023
Exercise
price
(pence)
Exercisable period
-
-
-
-
-
-
-
-
-
-
-
-
-
14,000
-
7,500
-
-
-
21,500
12,000
20,000
20,000
14,000
46,660
75,000
67,493
726,184
83,859
1,065,196
250
600
1000
372
218
240
240
21 May 15 - 19 May 24
21 May 15 - 19 May 24
21 May 15 - 19 May 24
01 March 19 – 26 June 28
09 April 19 – 09 April 29
01 June 20 – 24 April 30
06 August 20 – 06 August 30
140
140
31 May 22 – 31 May 30
23 February 23 – 23 February 32
Feedback PLC
Annual report and accounts for the year ended 31 May 2023
90
Notes to the Financial Statements (continued)
18.
Share capital and reserves (continued)
1. Options vest in full on the anniversary of the date of grant
2. Options vest immediately upon date of grant.
3. Options vest in full on 01 March 19.
4. Options vest over three years as to one-third on 01 June 20, one-third on 01 June 21, and one-third on 01 June 22
5. Options vest over three years as to one-third on 06 August 20, one-third on 06 August 21, and one-third on 06 August 22
6. Options vest based on share price performance conditions as to one- third when the 60 day weighted average share price reaches 240p at any time
during the period from 31 May 2022 to 31 May 2025, one- third when the 60 day weighted average share price reaches 372p at any time during the
period from 31 May 2023 to 31 May 2025, and one- third when the 60 day weighted average share price reaches 600p at any time during the period from
31 May 2024 to 31 May 2025
7. Options vest over three years as to one-third on the first anniversary of the date of grant, one-third on the second anniversary of the date of grant, and
one-third on the third anniversary of the date of grant
For the options granted on 23 February 2022 with no performance conditions, the following assumptions were
made for valuation purposes using the Black-Scholes option pricing model:
• Risk-free rate: 1.31% based on the five-year UK gilt
• Expected volatility: 50% based on Medical Services sector as published in the Risk Measurement Service,
London Business School manual, Vol 44 No 1 January – March 2022
• Expected life: Four years
• Estimated fair value of each option at measurement date: £0.0027 (equivalent to £0.54 rebased for the
200:1 share consolidation in period)
For the options granted on 23 February 2022 with share price performance conditions, the following assumptions
were made for valuation purposes using the Monte Carlo option Pricing Model:
• Risk-free rate: 1.31% based on the five-year UK gilt
• Expected volatility: 50% based on Medical Services sector as published in the Risk Measurement Service,
London Business School manual, Vol 44 No 1 January – March 2022
• Expected life: Five years
• Estimated fair value of each option at measurement date: £0.0014 (equivalent to £0.28 rebased for the
200:1 share consolidation in period)
The following table illustrates the number and weighted average exercise prices of, and movements in, share
options during the year:
Outstanding at 01 June
Granted in year
Lapsed in year
Outstanding at 31 May
Number
2023
2022
1,086,696
-
21,500
1,065,196
294,153
810,043
17,500
1,086,696
Weighted average
exercise price
2023
Pence
189
-
326
186
2022
Pence
331
140
334
189
Following the 200:1 share consolidation during 2023, the above share options have been restated on a proforma
basis such that the number of options have been divided by a factor of 200 and the weighted average exercise
prices have been multiplied by a factor of 200.
Warrants
Warrants were issued to the vendors of TexRAD Limited at the time of acquisition. The warrants are exercisable
from the end of the vesting period and lapse ten years after the grant date. The Group has no legal or constructive
obligation to repurchase or settle the warrants in cash.
Feedback PLC
Annual report and accounts for the year ended 31 May 2023
91
Notes to the Financial Statements (continued)
18.
Share capital and reserves (continued)
At 31 May
2022
Granted
Exercised
At 31 May
2023
Exercise
price
(pence)
Exercisable period
21,000
91,000
112,000
-
-
-
-
-
-
21,000
91,000
112,000
250 19/05/16 to 19/05/24
600 19/05/17 to 19/05/24
Following the 200:1 share consolidation during 2023, the above warrants have been restated on a proforma basis
such that the number of options have been divided by a factor of 200 and the weighted average exercise prices
have been multiplied by a factor of 200.
Reserves
The nature and purpose of each reserve within equity is as follows:
Share premium
• Amount subscribed for share capital in excess of nominal
value
Capital reserve
Translation reserve
• Reserve on consolidation of subsidiaries
• Gains and losses on the translation of overseas operations
into GBP
Retained earnings
• All other net gains and losses and transactions with owners
Share Option Reserve
19.
Pensions
not recognised elsewhere
Fair value of share options issued
•
The Company operated a defined contribution scheme during the year and the assets of the scheme are held
separately from those of the Group in an independently administered fund. The pension cost represents
contributions payable and amounted to £179,160 (2022: £144,308). A balance of £17,084 (2022: £13,084) was
payable at the year end.
20.
Related party transactions
Key management personnel
Details of Directors’ remuneration for the year ended 31 May 2023 and the prior year ended 31 May 2022 are
set out in the Remuneration Committee report on pages 58 – 60.
Management fee from Company to subsidiaries
Feedback Plc invoiced Feedback Medical Limited £359,716 for the management fee related to 2023 (2022:
£340,694), with a balance of £413,566 being receivable as at the year end. Feedback Plc invoiced Texrad Limited
£34,806 for the management fee related to 2023 (2022: £34,192), with a balance of £38,764 being receivable as
at the year end.
The Directors interests in shares of the Company are contained in the Directors’ Report.
21.
Post balance sheet events
There are no post balance sheet events to report.
22.
Ultimate controlling party
There is no ultimate controlling party.
Feedback PLC
Annual report and accounts for the year ended 31 May 2023
92
Company Information
Directors
Prof R Shaw
Dr T Oakley
A Patel
A Denning
P Prince
A Eschauzier (appointed 01 June 2022)
Secretary
ONE Advisory Limited
201 Temple Chambers,
3-7 Temple Avenue,
London
EC4Y 0DT
Registered Office
Feedback Medical Ltd
201 Temple Chambers,
3-7 Temple Avenue,
London
EC4Y 0DT
Registered Number
00598696
External Auditors
Price Bailey LLP
Tennyson House
Cambridge Business Park
Cambridge
CB4 0WZ
Nominated Adviser and Sole Broker
Panmure (UK) Gordon Limited
40 Gracechurch Street
London
EC3V 0BT
Bankers
NatWest
Conqueror House
Vision Park
Cambridge
CB24 9NL
Solicitors
DAC Beachcroft
25 Walbrook
London
EC4N 8AF
Registrars
Share Registrars Limited
The Courtyard
17 West Street
Farnham
Surrey
Feedback PLC
Annual report and accounts for the year ended 31 May 2023
93
Feedback PLC
201 Temple Chambers,
3-7 Temple Avenue,
London,
EC4Y 0DT
www.fbk.com