Quarterlytics / Healthcare / Medical - Healthcare Information Services / Feedback plc

Feedback plc

fdbk · LSE Healthcare
Claim this profile
Ticker fdbk
Exchange LSE
Sector Healthcare
Industry Medical - Healthcare Information Services
Employees 11-50
← All annual reports
FY2025 Annual Report · Feedback plc
Sign in to download
Loading PDF…
Connectivity that 
liberates healthcare
Annual Report and 
Accounts
For the year ended 31 May 
2025

Feedback Medical
Connectivity that liberates healthcare   
Feedback Medical is the strategic partner to unlock productivity in health 
and care through digital connectivity and asynchronous collaboration. With 
proven expertise in system integration, we enable teams to work flexibly, share 
information securely, and deliver care more efficiently. 
Bleepa® is an award-winning collaboration platform that improves the quality 
and productivity of patient pathways enabling health and care organisations to 
hit targets with their existing clinical workforce. We achieve this by connecting 
digital infrastructure across systems, enabling asynchronous working, reducing 
geographic barriers and removing unnecessary appointments. 
Bleepa® supports the shift from analogue to digital 
and from hospital to community-based care, by uniting 
essential data and teams to enhance clinical decision 
making and enable better coordinated care. 
feedbackmedical.com

Bleepa® 
An asynchronous collaboration platform that unites essential data 
and teams to enhance clinical decision making. 
Features
•	
Referral management for inpatients/
outpatients
•	
Dashboard view for pathway 
management
•	
Instant messaging for multi-
disciplinary collaboration
•	
Add, view, annotate and share medical 
images and photos
•	
Live view of GP record
•	
Capture clinical outcomes in structured 
format
•	
Easy to use with customisable 
configuration
•	
Interoperable with multiple healthcare 
IT systems in primary and secondary 
care
•	
UKCA marked medical device
•	
Safe and secure, zero footprint 
(nothing stored on any device)
Benefits
•	
Expedites and enhances 
collaboration and decision making 
•	
Unites essential data from existing 
systems 
•	
Cuts unnecessary hospital 
appointments 
•	
Shortens patient wait times including 
referral-to-treatment timelines 
•	
Supports shift to community-based 
care 

 
Feedback plc 
Annual report and accounts for the year ended 31 May 2025 
4 
 
 
 
Contents  
 
Page 
 
 
Strategic report 
 
Highlights 
5 
 
 
About us 
6 
 
 
Chairman’s statement 
13 
 
 
Chief Executive Officer’s statement 
15 
 
 
Principal risks and uncertainties 
20 
 
 
Environmental, social, governance report 
26 
 
 
Stakeholder engagement (s.172 statement) 
32 
 
 
Governance 
 
The Board 
36 
 
 
Corporate governance statement 
38 
 
 
Audit and Risk Committee report 
48 
 
 
Directors’ report 
50 
 
 
Remuneration Committee report 
54 
 
 
Financial statements 
 
Independent Auditor’s report 
57 
 
 
Consolidated statement of comprehensive income 
63 
 
 
Consolidated statement of changes in equity 
64 
 
 
Company statement of changes in equity 
65 
 
 
Consolidated balance sheet 
66 
 
 
Company balance sheet 
67 
 
 
Consolidated cash flow statement 
68 
 
 
Company cash flow statement 
69 
 
 
Notes to the financial statements 
70 
 
 
Company information 
92 
 
 

Strategic Report >>> Governance >>> Financial Statements 
 
Feedback plc 
Annual report and accounts for the year ended 31 May 2025 
5 
 
 
Highlights  
Of the audited results for the 12 months to 31 May 2025 (the “Period”). 
 
Operational highlights  
• 
Awarded £495k digital infrastructure contract with Queen Victoria Hospital NHS Foundation Trust 
("QVH")  
• 
Awarded further funding to extend the delivery of community diagnostic centre ("CDC") pathway 
pilot at the Northern Care Alliance NHS Foundation Trust ("NCA") site in Oldham 
• 
Continued to progress discussions at a both a national level and locally with Integrated Care 
Boards (“ICBs”)  
o 
Focus on waitlist rationalisation within the NHS provides compelling backdrop 
o 
Company's solutions tailored to the broader changing landscape 
• 
MOU signed with primary care solutions partner and NHS Trust providing significant opportunities 
linked to the government's Neighbourhood Health model  
• 
Received HSJ Partnership Award for reducing patient wait times and unnecessary hospital 
appointments through a digital breathlessness pathway 
• 
Commenced integration of Bleepa® with key NHS referral systems to provide greater scalability 
• 
Broadened product functionality and reach via collaboration with Vertex In Healthcare ("Vertex")  
 
Financial highlights  
• 
Revenue of £0.89m (2024: £1.18m) 
• 
Sales1 were £0.89m (2024: £0.95m); Bleepa contributed 90% 
• 
EBITDA loss of £3.06m (2024: £2.73m) 
• 
Raised gross proceeds of approximately £6.1 million via a Placing and Retail Offer and 
completed a share capital reorganisation in November 2024 
• 
Cash as at 31 May 2025 was £5.95m (31 May 2024: £3.88m)  
o 
Sufficient for runway to early CY2027 
 
 
 
1 “Sales” is non-IFRS metric representing the total customer contract value invoiced in a period. The figure does not take account of 
accrued or deferred income adjustments that are required to comply with accounting standards for revenue recognition across the 
life of a customer contract (typically 12 months). 

Strategic Report >>> Governance >>> Financial Statements 
 
 
 
 
Feedback plc 
Annual report and accounts for the year ended 31 May 2025 
6 
 
About us  
Connectivity that liberates healthcare 
Feedback Medical2 is the strategic partner to unlock productivity in health and care through digital 
connectivity and asynchronous collaboration. With proven expertise in system integration, we enable 
teams to work flexibly, share information securely, and deliver care more efficiently. 
 
Bleepa is an award-winning collaboration platform that improves the quality and productivity of patient 
pathways enabling health and care organisations to hit targets with their existing clinical workforce. We 
achieve this by connecting digital infrastructure across systems, enabling asynchronous working, reducing 
geographic barriers and removing unnecessary appointments. 
 
Bleepa supports the shift from analogue to digital and from hospital to community-based care, by uniting 
essential data and teams to enhance clinical decision making and enable better coordinated care. 
https://feedbackmedical.com/  
 
About Bleepa  
 
Features 
Patient management 
• 
Referral management for inpatients/outpatients 
• 
Dashboard view for pathway management 
• 
Rule-based tags and labels to manage patient lists 
Clinical decision making 
• 
Instant messaging for multi-disciplinary collaboration 
• 
Add, view, annotate and share medical images and photos 
• 
Live view of GP record 
• 
Share a patient outside of care setting 
• 
Capture clinical outcomes in structured format 
Useability 
• 
Easy to use 
• 
Customisable configuration 
• 
Access to team and individual contact details 
• 
Push notifications 
Interoperability 
• 
Interoperable with multiple healthcare IT systems: 
• 
Primary care: EMIS, ICE, e-RS, GP Connect 
• 
Secondary care: PACS, PAS/PDS, LIMS, EPR, RIS 
Safety & security 
• 
UKCA marked medical device 
• 
Zero footprint (nothing stored on any device) 
• 
Safe and secure (relevant NHS and other accreditations and credentials) 
• 
Partner with Amazon Web Services  
 
Benefits 
1. Expedites and enhances collaboration and decision making 
 
 
2 Feedback Medical Limited (“Feedback Medical”) is the principal trading entity of the Feedback plc group. 

Strategic Report >>> Governance >>> Financial Statements 
About us (continued) 
 
 
 
Feedback plc 
Annual report and accounts for the year ended 31 May 2025 
7 
 
2. Unites essential data from existing systems 
3. Cuts unnecessary hospital appointments 
4. Shortens patient wait times including referral-to-treatment timelines 
5. Supports the shift to community-based care 
 
Our business model 
 
At the heart of our business model is Bleepa, our UKCA-certified clinical collaboration platform that enables 
asynchronous, cross-provider communication between healthcare professionals. By integrating healthcare 
IT systems across care settings, Bleepa provides clinicians with a unified view of patient information - 
empowering them to make faster, safer decisions that improve productivity and outcomes. 
 
We generate revenue through direct licensing agreements with healthcare providers, primarily within the 
NHS. Our contracts are typically multi-year in duration, supported through NHS procurement frameworks 
such as G-Cloud, and increasingly structured around annual recurring revenue.  
 
Figure 1 - How Feedback creates, delivers and captures value 
 
 
We provide deployment, integration, and user onboarding support - ensuring smooth implementation and 
long-term customer success. While most of our revenue currently derives from NHS customers, we have 
established commercial operations in India, where Bleepa is approved for use as a medical device, and 
we are actively pursuing opportunities in other high-growth healthcare markets. 
 
Our hybrid operating model combines a core in-house team across sales, product, support and regulatory 
functions supplemented by outsourced software development partners, enabling us to scale efficiently 
while safeguarding intellectual property. This approach allows us to remain agile and responsive to 
evolving clinical needs, continuously refining our platform based on customer feedback and real-world use 
cases. 
 
Our strategic objectives are guided by a clear vision: to be the strategic partner for healthcare systems 
looking to improve productivity with asynchronous care pathways, enhance interoperability, and improve 
patient outcomes. In the UK, we had prioritised regional and national-scale contracts through integrated 
care boards, community diagnostic centres, and national initiatives. In recent months, we have developed 
a more proportionate and targeted sales approach, focusing in on key targets with greater analysis on 
customer fit, strategic priorities, digital maturity, and barriers to adoption. In addition, we have strengthened 
and built on stakeholder engagement and management, both with new opportunities and our existing 
customer base to ensure contract retention. 
 
C EA E  A  E
Innovative co  a oration
too s
 
Sol es pain points in
uniting teams and data
 
Built for clinical safety
and regulatory
compliance
 
     marked platform
 Bleepa
DE I E  A  E
Improves productivit  
inte rated de iver 
 
Sa es clinical time and
impro es producti ity
 
 ntegrates  ith e isting
healthcare   systems
 
 nables data sharing
and collaboration
across teams and
systems
CA    E  A  E
 ustaina  e revenue  
future  ro th
 
 ecurring re enue
from customers  
partners
 
Strategic contracts and
de elopments
 
Future  alue in digital
and cross collaborati e
solutions

Strategic Report >>> Governance >>> Financial Statements 
About us (continued) 
 
 
 
Feedback plc 
Annual report and accounts for the year ended 31 May 2025 
8 
 
We continue to explore opportunities with the private sector, replicating our proven NHS models with 
commercial pro iders, and building an e idence base that demonstrates our platform’s  alue in ne  
settings. 
 
Product innovation remains core to our strategy. We continue to invest in Bleepa’s capabilities to enhance 
scalability and user experience, including key integrations with NHS systems (such as eRS, GP Connect 
and MIG) and the launch during the year of a live GP record view to improve access to detailed patient 
history for secondary care clinicians.  
 
Strategic partnerships play an important role in our growth. Collaborations with organisations such as 
Vertex In Healthcare are expected to unlock new avenues for licensing and international revenues, while 
our integration of MedDream’s FD -approved image viewer has prepared us to more readily enter 
regulated markets such as the US. Whilst mindful of our focus on driving commercialisation in the UK, the 
US remains a market that we believe could have significant potential for Feedback in the future.  
 
Regulatory approvals  
Feedback Medical operates in one of the most highly regulated industries where patient safety, data 
protection and clinical efficacy are paramount. Our regulatory strategy is a core component of our business 
model and a key differentiator in the market, providing customers with the assurance that our products 
meet the highest standards of quality, security, and compliance. 
 
We have successfully achieved and maintained a comprehensive suite of certifications and accreditations, 
which enable us to operate across NHS, international, and private sector markets: 
 
Standard 
What is it? 
Why does it matter? 
What is involved? 
UKCA 
Regulatory standard – 
confirming that Bleepa 
displays digital patient 
images at a standard 
suitable for clinical review 
(as defined by RCR). 
Allows the product to be 
sold for the intended 
purpose. 
Class 1 – self certification 
of conformance with 
MHRA. 
 
Development and 
maintenance of a full 
Technical File. 
ISO 13485 
Quality management 
standard. 
Demonstrates that we 
meet the standards 
expected of a medical 
device as part of our 
UKCA accreditation. 
Demonstrates the 
quality of our products to 
customers. 
Development and 
maintenance of a full 
QMS which is integrated 
into staff training, 
internally audited 
annually, and externally 
audited every 3 years by 
a certification body. 
ISO 27001 
Information management 
standard. 
Demonstrates we have 
defined process, that 
are independently 
audited and externally 
validated, to securely 
process and manage 
sensitive data. 
Development and 
maintenance of a full 
Information Management 
System (IMS) which is 
integrated into staff 
training, internally audited 
annually, and externally 
audited every 3 years by 
a certification body. 
Cyber 
Essentials 
Plus 
Security standard. 
Demonstrates the 
security of the product to 
customer, externally 
validated. 
Document our security 
protocols and processes 
and have these externally 
audited annually. Annual 
penetration testing of the 
system to check for areas 
of weakness. 

Strategic Report >>> Governance >>> Financial Statements 
About us (continued) 
 
 
 
Feedback plc 
Annual report and accounts for the year ended 31 May 2025 
9 
 
Standard 
What is it? 
Why does it matter? 
What is involved? 
DCB 0129 
Clinical safety and clinical 
risk standard. 
Demonstrates to 
customers that we have 
considered real world 
application of the 
technology in the 
intended setting and for 
the intended purpose 
and that we have 
deliberately designed as 
much risk out of the 
product as possible. 
Operate a full risk 
management plan as part 
of product design, testing 
and implementation, 
which considers 
clinical/patient risk at all 
stages. Designing and 
implementing mitigating 
processes where risks 
are identified to reduce 
such risks. Process is 
overseen, reviewed and 
signed off by an 
independent CSO. 
NHS IG 
Toolkit 
NHS cyber security 
standard. 
Compliance with this is 
required in order to sell 
a software product to 
the NHS. 
Extensive set of 
information security 
requirements that covers 
much of same subject 
matter as ISO 27001, but 
targeted in particular at 
the management of 
sensitive personal data. 
DTAC 
Digital Technology 
Assessment Criteria - an 
NHS specific standard. 
Demonstrates our 
conformance with all 
NHS requirements for 
the provision of software 
products. 
DTAC is largely a 
summary capture of all 
the above standards. 
 
 
These accreditations not only enable us to market and deploy our solutions across healthcare 
organisations in the UK but also establish a robust foundation for international expansion. In India, we have 
an import licence for Bleepa as a medical device, a critical regulatory milestone that allows commercial 
deployment within hospitals and public health programmes. 
 
We regard compliance not as a hurdle, but as a competitive advantage. In a landscape where regulatory 
complexity can deter new entrants, our proven track record positions us as a trusted partner to healthcare 
providers seeking safe, scalable and compliant digital infrastructure. As we expand internationally, we will 
continue to invest in maintaining and enhancing our regulatory capabilities, ensuring that our solutions 
remain market-leading and fully aligned with local and international standards. 
 
Market opportunity 
 
The market opportunity for our technologies is significant and expanding. Domestically, the NHS 
represents a large market with an urgent need for digital innovation. With growing waitlists, workforce 
constraints and financial pressures, health systems are prioritising technologies that can unlock 
productivity and improve patient flow. Bleepa addresses these challenges directly delivering measurable 
impact such as a 63% reduction in patient wait times, a 90% reduction in outpatient appointment 
requirements, and reducing clinical review from 30 minutes down to less than 10. Our current total 
addressable market (TAM) within the NHS is estimated at approximately £300 million, with our outpatient 
care model and neighbourhood health services aligned to NHS priorities. 
 
c.£300m opportunity estimated in core UK target market:  
 

Strategic Report >>> Governance >>> Financial Statements 
About us (continued) 
 
 
 
Feedback plc 
Annual report and accounts for the year ended 31 May 2025 
10 
 
 
 
NHS organisations increasingly look to commercial suppliers to provide validated evidence of impact and 
endorsements from NHS and other bodies before committing to purchasing decisions. The launch of CEO 
Dr Tom Oakley as an NHS Innovation Accelerator Fellow and Bleepa as one of its innovations in 2024, 
and the announcement of the HSJ Partnership Award for Most Effective Contribution to Clinical Redesign 
2025 for the Sussex breathlessness pathway further supports our customer engagement and sales 
strategies.  
 
 
Feedback Medical and Queen Victoria Hospital NHS Foundation Trust teams accepting award at HSJ 
Partnership Awards 2025 
 
Internationally, we initiated pilots for TB screening and hospital-based care delivery, driven by government 
and corporate social responsibility (CSR) funded initiatives, and underpinned by an increasing regulatory 
focus on secure, digital-first healthcare. Post Period, given the increasing uncertainty in our domestic 
market, we have decided to curtail activities in India for the time being in order to extend our cash runway 
position. We remain open to reactivating and reinvesting in India subject to stronger traction and revenue 
growth in our core UK market. 
 We are also evaluating new markets, including Canada and the United States, where value-based care 
models align closely with our product strengths. 
 
Our strategy looks to anticipate future growth opportunities for the company as part of our stakeholder-led 
Company estimated total addressable market in the UK – annual
4
3
2
1
TOTAL
Private 
hospitals (UK)
NHS 
Community 
Pharmacies
NHS
CDCs / IC ’
NHS 
Trusts
£314m
£14m
£191m
£81m
£28m
TAM

Strategic Report >>> Governance >>> Financial Statements 
About us (continued) 
 
 
 
Feedback plc 
Annual report and accounts for the year ended 31 May 2025 
11 
 
approach, identifying key regional NHS figures in areas  e’re looking to operate,  ith  hom  e  ill look 
to establish relationships. 
 
In summary, Feedback Medical is well positioned for growth. We have a differentiated, regulatory-approved 
platform; a growing domestic and international footprint; and a strategy focused on unlocking high-value 
opportunities through proven use cases, scalable technologies, and deep clinical insight. Our aim is to be 
the digital infrastructure connecting care systems - delivering measurable impact for patients, clinicians, 
and healthcare systems worldwide. 
 
 
TB screening programme with the HEAL Foundation, Gorakhpur, Uttar Pradesh, India. 
 
 
 
 

Strategic Report >>> Governance >>> Financial Statements 
About us (continued) 
 
 
 
Feedback plc 
Annual report and accounts for the year ended 31 May 2025 
12 
 
Our people  
The growing success of our Company is driven by one element above all others - our people. Within our 
management team we have over 65 years of frontline clinical experience, almost 50 years of software 
development as medical device experience and over 120 years of operational experience in the NHS. We 
know how to partner with clinicians and managers to develop solutions and support their needs. 
 
Leadership team:  
 
 
 
Dr Thomas Oakley, Chief 
Executive Officer since 
February 2019, previously 
Radiologist and Clinical 
Entrepreneur Fellow at NHS 
England. 
 
 
Anesh Patel, Chief 
Financial Officer: 
Chartered Accountant with 
significant corporate and 
commercial finance 
experience, including in 
healthcare/biotech. 
 
 
 
Mike Hayball, Chief 
Technology Officer: 
medical imaging scientist 
and software developer with 
34 years’ e perience,  as 
CEO of Feedback Medical 
when it was formed in 2001. 
 
 
Stephen McAteer, Chief 
Operating Officer: 
extensive operational 
experience with previous 
NHS roles, including 
previous frontline clinical 
experience as a Speech and 
Language specialist. 
 
 
 
Dr Stephen Brown, Chief 
Information Officer:  
medical imaging scientist 
and director of Feedback 
Medical since 2001, a 
regulatory specialist and 
system architect. 
 
 
Mark Fletcher, Director of 
External Affairs: 
communications and 
strategy specialist with a 
background in both medical 
technology and government. 
 
 
 
 
 
 
 
 
 
 
 
 
 

Strategic Report >>> Governance >>> Financial Statements 
 
 
 
 
Feedback plc 
Annual report and accounts for the year ended 31 May 2025 
13 
 
Chairman’s statement  
Foundations for growth 
The election of a new Government in July 2024, with a strong majority and ambitious vision, has offered 
optimism for the NHS, our largest target market. However, changes to NHS England, operational cost 
reductions across NHS Trusts and ICBs, combined with global geopolitical tensions and challenging 
domestic economic conditions ha e impacted the Go ernment’s fiscal outlook and near-term budget 
allocations. Consequently, this has proved a challenging year for the Company.  
 
The strength of our proposition remains clear and the opportunity for Bleepa is more relevant than ever, 
as demonstrated by the successful renewal of contracts with all our existing NHS customers with whom 
we continue to generate positive outcomes. We were also selected to deliver the recent neighbourhood 
health service simulation in London, and to be awarded “Most  ffecti e  ontribution to  linical  edesign” 
at the recent HSJ Partnership Awards— fantastic recognition of the work by the Feedback team and our 
partners at QVH. 
 
However, despite the continued improvements to our platform, and the value we have added to our existing 
customers, ongoing disruption across the NHS has meant revenue growth has not reached the levels we 
anticipated. Nonetheless, the Go ernment’s o erall  ision for the future of the NHS remains strongly 
aligned  ith the  ompany’s offering.  he Prime Minister’s si  milestones include a key health commitment: 
achie ing a 92%  eferral to  reatment (“   ”) target  ithin 18  eeks for electi e care by 2029, and Wes 
Streeting’s  ision of a neighbourhood health ser ice require a crucial technology layer.  hrough Bleepa, 
we are well positioned to support these ambitions.  
 
The Reforming Elective Care plan, published in January 2025, strongly endorses the outpatient model that 
Feedback has long championed. Additionally, the July 2025 10 Year Plan sets out a vision for a more 
productive, digital-first, and collaborative NHS—an en ironment in  hich Bleepa’s  alue proposition should 
flourish once current restructuring settles. 
 
In November, we completed a successful fundraising which was upscaled to £6.1 million (gross) – with a 
number of new investors participating – and completed a share capital reorganisation. This has enabled 
us to continue ongoing development of Bleepa and position it as a crucial element to support the successful 
delivery of an efficient and effective health service. 
 
Throughout the year, the Board has maintained an active and supportive role. We endorsed revisions to 
Feedback’s sales and marketing strategy, including pursuing national contracts alongside targeted 
engagement with individual trusts and ICBs. We continue to monitor established and emerging risks, 
including cybersecurity threats and competitor developments, with vigilance. 
 
As Chairman, I take seriously our duty to uphold robust governance that fosters long-term shareholder 
value. We continue to adhere to the QCA Corporate Governance Code, and the Board works closely with 
the Leadership Team on all facets of the business. While our revenue performance has fallen short of 
e pectations this year, the team’s dedication has dri en impro ement across e ery other aspect of the 
business. Our product is more scalable and refined, stakeholder relations have strengthened, and our 
regulatory and compliance standards remain industry leading. We are also focused on enhancing staff 
engagement Company wide. 
 
 he NHS’s restructuring has presented an unforeseen challenge, but once the sector stabilises, Feedback 
well positioned to deliver the clinician collaboration solutions that are essential to unlocking the productivity 
gains the NHS urgently needs.   remain confident in our strategy and our team’s ability to na igate these 
headwinds to create long-term value for shareholders and the healthcare system. 
 

Strategic Report >>> Governance >>> Financial Statements 
 
 
 
 
Feedback plc 
Annual report and accounts for the year ended 31 May 2025 
14 
 
 
 
Rory Shaw 
Non-executive Chairman 
16 September 2025

Strategic Report >>> Governance >>> Financial Statements 
 
 
 
 
Feedback plc 
Annual report and accounts for the year ended 31 May 2025 
15 
 
CEO’s statement 
Background 
 
Whether in elective or neighbourhood care, the message across healthcare is the same: a new operating 
model is needed, one that brings crucial patient information together, enables clinician collaboration, 
embraces a digital-first approach, and reduces supply costs. Unlocking productivity gains remains a 
significant challenge for healthcare systems worldwide. High fixed supply costs—including staffing, 
premises, outdated working practices, legacy technology systems and an overemphasis on cure rather 
than prevention—combined with increasing demand, often driven by demographic challenges and 
increased patient complexity, limit room for manoeuvre. 
 
In the UK, these themes underpin both the Reforming Elective Care and NHS 10 Year Plans. Against this 
backdrop, our successful partnership with QVH has gained increasing significance this year. Our award-
winning collaboration has attracted attention from key stakeholders within the Department of Health and 
Social Care (DHSC) and NHSE. We have already developed a model that should be followed. For example, 
the breathlessness pathway we created has achieved a 63% reduction in wait times compared to the 
national standard 18-week RTT target and a 90% reduction in outpatient appointments—transformative 
results that align closely with national ambitions. We are now expanding this model to five additional 
pathways at QVH, supported by influential national figures. 
 
Figure 2 – How our redesigned outpatient model reduces inefficiencies in the patient pathway 
 
 
 
Trading conditions over the past six months have undoubtedly been the toughest I have known, with 
consistent uncertainty around NHS funding, organisational structure, and technological appetite beyond 
major central initiatives; a reflection of frontline care providers seeing the value but lacking the time or 
budget to drive change. The announced abolition of NHSE has caused significant disruption across the 
health landscape. Additionally, the reorganisation of ICBs, also accompanied by significant cuts to 
management and back-office roles, has effectively halved management capacity at ICB and Trust level. 
Alongside ongoing pressures on providers to reduce budgets, this has left the NHS largely focused inward 
and hampered by uncertainty. This environment has paused or removed several promising pipeline 
opportunities, which has been hugely frustrating. 
 
 he Go ernment’s continued focus on reducing electi e care  aiting lists remains encouraging.  his 
continues to be our primary use case and the area where Bleepa has demonstrated the most significant 
impact on productivity. The direction of travel set out in the NHS 10 Year Plan is now clearer, and our value 
proposition aligns closely with this.  

Strategic Report >>> Governance >>> Financial Statements 
 
 
  O’s statement (continued) 
 
Feedback plc 
Annual report and accounts for the year ended 31 May 2025 
16 
 
Of the three broad shifts the Government is pursuing, two - ‘analogue to digital’ and ‘hospital to the 
community’- lie at the heart of our operating model. Our deployment diverts patients away from 
unnecessary outpatient appointments, accelerates diagnostics through straight-to-test pathways, utilises 
Community Diagnostic Centres, and embeds remote consultations as standard where appropriate—
operational aims articulated in the Reforming Elective Care plan. Core to the Reforming Elective Care plan 
is the ability to deliver more activity from the existing workforce gi en budget and time constraints. Bleepa’s 
asynchronous approach enables clinicians to collaborate from anywhere, at any time, and reduce the 
patient review time from approximately 30 minutes in a traditional outpatient setting, to as little as 5-6 
minutes. Bleepa can therefore deliver 5-6x the number of patient interactions whilst also diverting 90% of 
patients away from the hospital, using the existing workforce.  
 
Funding for outpatients has also evolved this year. The Elective Recovery Fund ("ERF") has now been 
rolled into wider NHS funding and no longer exists as a dedicated fund with a national price for diversion 
payments. The ERF has been replaced by a fixed funding allocation to ICBs for elective recovery (totalling 
£5.3bn* for 2025/26), linked to ICB indicative activity plans, placing increased pressure on ICBs to deliver 
activity within a fixed financial envelope and timeframe. The end of the national price for diversion payments 
under ERF provides greater contracting flexibility between the Company and ICBs as it stands to be paid 
for every patient hosted on the platform instead of linking payment to the number of successful diversions, 
aligning to Feedback's standard G-Cloud pricing and licencing model. These increased financial pressures 
and simpler model of licensing will make our product more compelling to customers. 
 ecently,  e  ere chosen by PPL, the   ’s leading social enterprise management consultancy, to pro ide 
the technology underpinning a Neighbourhood Health Record simulation. This event brought together over 
100 delegates from NHSE, the Greater London Authority, London Councils, the Office for Health 
Improvement and Disparities, ICBs, local authorities across London boroughs, and the voluntary sector. 
 he simulation demonstrated Bleepa’s adaptability and suitability as an enabler of collaborative care 
delivery across various settings. We look forward to using feedback from this exercise to refine our product 
and work with partners to realise their vision of neighbourhood health—a developing market we believe 
has sizeable potential. 
 
A recurring theme from across the NHS is that many technology systems are not interoperable. This year, 
we have made improvements to integrate Bleepa with key NHS systems, providing our customers with 
greater access to data and referral options, enabling Bleepa to operate as a standalone system. 
 
The biggest internal change this year was the establishment of our External Affairs team, aimed at 
improving our understanding of government priorities and supporting the pursuit of a national rollout for 
Bleepa. We have engaged extensively with the leadership teams at DHSC, NHSE, and wider political 
bodies including the Tony Blair Institute. In the run-up to the Spending Review, we submitted a detailed 
business case outlining the national opportunity. While the headline figures were announced by the 
Chancellor in June 2025, the detailed funding allocations for individual teams and projects within 
departments have yet to be confirmed. 
 
Improving our revenue performance remains our greatest challenge and focus. We have clarified our value 
proposition, enhanced our competitor analysis, and revised our sales strategy and team. Our product 
delivers clear and demonstrable benefits, and we continue to operate to the highest regulatory and 
compliance standards. We have also established a new partnership with Moorhouse Consulting as an 
implementation partner in anticipation of wider rollouts. Despite the challenges of recent months, we are 
ready to respond as soon as the NHS begins to look outwards again, at both local and national levels. 
 
Business strategy 
 
The long sales cycle associated with our target customers—particularly within the NHS—has required a 
business strategy focused on flexibility and breadth. We have deliberately positioned Bleepa to deliver a 
broad value proposition built around clinical collaboration, productivity, and bridging care settings. This has 
allowed us to pursue multiple customer segments simultaneously, enabling us to pivot when needed and 
capture emerging opportunities. While sales cycles remain lengthy and to date new sales have been 

Strategic Report >>> Governance >>> Financial Statements 
 
 
  O’s statement (continued) 
 
Feedback plc 
Annual report and accounts for the year ended 31 May 2025 
17 
 
impacted by significant changes within the NHS and NHS procurement challenges, we anticipate that, they 
are offset by the long-term value of each contract, with most renewing annually over several years post-
sale. 
 
This year, we embedded a new sales strategy that leverages data insights to better identify and target 
priority customers. Our focus has been on those NHS Trusts and ICBs with the fewest operational barriers, 
strong potential for impact based on waiting list data, and existing access to senior decision-makers. We’ e 
also expanded our stakeholder engagement to include wider networks within these organisations to drive 
adoption and implementation. In parallel, we have significantly increased our engagement with central 
government and the DHSC. Our product addresses national challenges in outpatient care and offers 
scalable, uniform productivity improvements, making us well-positioned for central procurement. We’ e 
actively shaped conversations with DHSC and NHSE, aligning our value proposition with their strategic 
objectives to reduce waiting lists within existing budget constraints. 
 
The most transformative impact of Bleepa lies in its deployment as a Single Point of Access (SPoA) tool 
across a revised outpatient model, which the partnership with Moorhouse Consulting positions us strongly 
to implement. We continue to explore further partnerships—both to raise awareness and to ensure Bleepa 
supports every stage of a modernised patient pathway. 
 
While electi e care has been our primary focus, Bleepa’s adaptability e tends to other healthcare conte ts 
where secure collaboration and data sharing are essential, and  e’re  orking hard to demonstrate this in 
practice—the PPL simulation sho cased Bleepa’s potential as a key enabler for shifting ser ices from 
hospitals into community settings. While the commercial model behind neighbourhood health is still 
evolving, our involvement positions us well to shape its future development—and our role within it. 
 
Outside of elective care, on 19 September 2024 we announced an MOU with a primary care solutions 
partner with the intention of exploring opportunities to jointly develop a novel Neighbourhood Diagnostics 
Solution. After an initial period of constructive discussion and collaboration, the pace of these discussions 
was adversely impacted by a number of factors outside of the control of the Company including changes 
to the NHS and the partner going through significant organisational changes. However, we have now re-
commenced constructive discussions which could open up an alternative route to market for Bleepa with 
this partner. 
 
Operational review 
 
Bleepa 
Executing an agile strategy has required continued focus, team discipline, and product evolution. This year, 
we made the decision to pause development of CareLocker® and Feedback Connect® as standalone 
product offerings to focus resources entirely on Bleepa. In preparedness for any regional or national roll 
out. Product development has centred on integrations with the main NHS systems (GP Connect, PDS, 
MIG, and eRS and NHSMail as a single sign on, have all been successfully integrated) so that Bleepa can 
operate as a scalable one-stop shop for users. Given growing government scrutiny around poor 
interoperability in healthcare IT, we believe our integration-first approach provides a strong competitive 
ad antage. We’ e also made targeted impro ements to the user e perience based on clinician feedback. 
 
 
International 
While the NHS remains our core customer base, we have been actively building a pipeline of international 
opportunities to diversify our revenue streams.  
 
During the Period, Feedback Medical India Limited (100% subsidiary), secured a paid pilot with a large 
hospital group which has a presence across Asia, and launched its first paid pilot for live TB screening 
programme with HEAL Foundation arising from the partnership announced in March 2024. Despite this 
early success we believe that larger commercial opportunities are still a way off, given the complexity of 
this market and the length of decision making process. Post Period, given the increasing uncertainty in our 
domestic market, we have decided to curtail activities in India for the time being in order to extend our cash 

Strategic Report >>> Governance >>> Financial Statements 
 
 
  O’s statement (continued) 
 
Feedback plc 
Annual report and accounts for the year ended 31 May 2025 
18 
 
runway position. We remain open to reactivating and reinvesting in India subject to stronger traction and 
revenue growth in our core UK market. 
 
As part of our broader sales strategy, we have initiated exploratory work in other international markets to 
a limited degree, led by an external consultant. Post Period, I visited North America and also participated 
in a Life Sciences Trade Mission to Canada, to begin early discussions with potential partners and 
customers. The requirements identified by potential customers overlap strongly with the existing use case 
and value proposition for Bleepa, and early analysis of the regulatory requirements is favourable. With 
procurement cycles in the UK often delayed by structural inertia, we are prudently equipping ourselves with 
strategic alternatives. 
 
Our product and value proposition remain a very clear and compelling solution for the NHS. However, 
since March 2025, significant changes have unfortunately delayed decision-making processes. While I 
remain confident that new opportunities will emerge within the NHS, we will continue to proportionately 
explore other markets and avenues to offset these delays and support sustainable growth. 
 
Financial review  
 
We consistently manage our financial resources prudently and have taken sensible steps to explore other 
markets either as an alternative or as an addition to the UK and India.  
 
 
2025 
2024 
Key performance indicators 
£m 
£m 
Revenue 
0.89 
1.18 
Gross margin 
88% 
93% 
Sales (non IFRS) 
0.89 
0.95 
Operating expenses 
(5.15) 
(4.79) 
Operating loss 
(4.21) 
(3.69) 
EBITDA loss (non IFRS) 
(3.06) 
(2.73) 
 
 
 
Cash outflows from operating activities 
(2.82) 
(2.22) 
Cash outflows from investing activities 
(0.72) 
(1.22) 
Cash & cash equivalents end of period 
5.95 
3.88 
 
 
 
Intangible assets 
0.56 
4.07 
Contract liabilities (deferred income) 
0.22 
0.22 
Net assets 
6.16 
7.64 
 
 
 
Revenue for the year ended 31 May 2025 decreased 25% to £0.89m (2024: £1.18m), due to the prior 
period including non-recurring revenue from the CDC pilot contracts and software development fees from 
Image Engineering, partially offset by QVH converting to a full contract at a higher contract value and other 
existing NHS customers renewing with inflationary uplifts. Bleepa contributed 90% (2024: 87%). Gross 
margin reduced to 88% (2024: 93%) driven by the fall in revenue. 
 
Sales, a non IFRS measure representing the total customer contract value invoiced in a period, decreased 
5%, reflecting lower contract wins in the Period. Bleepa contributed 90% (2024: 85%) and Image 
Engineering license fees 6% (2024: 12%). Sales are recognised as revenue monthly across the life of a 
customer contract (typically 12 months), with any amount not recognised as revenue in the current financial 
year remaining on the balance sheet as contract liabilities (deferred income) and recognised as revenue 
in the forthcoming financial year. Contract liabilities (or deferred income) as at period end was £0.22m 
(2024: £0.22m). 
 
Operating expenses increased 7% to £5.15m (2024: £4.79m), primarily due to headcount expansion and 
cost-of-living wage increases, higher non-cash share based payments expense of £0.22m (2024: £0.07m) 
including a one-off accelerated charge on surrendered share options of £0.07m (2024: Nil) and higher 
depreciation and amortisation costs of £1.15m (2024: £0.96m), offset by lower spend on advertising and 

Strategic Report >>> Governance >>> Financial Statements 
 
 
  O’s statement (continued) 
 
Feedback plc 
Annual report and accounts for the year ended 31 May 2025 
19 
 
marketing activities ahead of visibility on the fundraise. Operating loss increased 14% to £4.21m (2024: 
£3.69m). EBITDA loss widened 12% to £3.06m (2024: £2.73m). 
 
Cash outflows from operating activities widened 27% to £2.82m (2024: £2.22m) primarily driven by the 
higher EBITDA loss and lower R&D tax credit refund in the Period. Cash outflows from investing activities 
decreased 41% to £0.72m (2024: £1.22m) due to lower spend with outsourced software development 
partners to preserve cash and Bleepa’s maturity. The Group’s cash position as at 31 May 2025 was £5.95m 
(31 May 2024: £3.88m) which we believe provides sufficient runway to early CY2027. This follows the 
successful fundraising of £6.1m (gross) during the year.  
 
Intangible assets reduced to £0.56m (2024: £4.07m) due to lower software development expenditure, 
higher amortisation and a one-off impairment charge of £3.19m (2024: Nil) arising from the increasing 
uncertainty in the  ompany’s trading environment, notably the ongoing NHS restructuring. In preparing the 
impairment assessment and reflecting that commercial progress has to date been slower than anticipated, 
conservative assumptions were required to be applied, for example, assuming no additional new customer 
wins over a five-year period; however, the Board continues to believe the technology has significant 
potential, and this impairment does not reflect their commercial assessment of the value of the Group’s 
intangible assets. Under IFRS, an impairment loss can be reversed in future accounting periods if the 
circumstances that caused the original loss have been reversed. Net assets decreased to £6.16m (2024: 
£7.64m) as at 31 May 2025. 
 
Outlook 
 
Undoubtedly the rhetoric of the Secretary of State and the Interim Chief Executive of the NHS is as aligned 
to Feedback’s e pertise and deployment as it is possible to be. However, a shift is needed within the NHS 
– be it budgetary, a central mandate around technology adoption, or operational capacity; ideally all three 
– for the NHS to achieve its objectives, and for companies like Feedback to thrive. The issues  e’re facing 
are systemic and very difficult but despite these challenging circumstances, we have succeeded in raising 
awareness of our compelling product and impact with key decisions makers within DHSC and NHSE, and 
our more targeted sales strategy has led to positive and detailed discussions.  
 
We continue local discussions with ICBs and NHS Trusts but are gaining more visibility of an opportunity 
to position Bleepa as a national solution with central NHS teams and feel that the national route may be 
more viable given increased pressures and tighter finances at the local level. In recent weeks we have also 
reinvigorated discussions with our primary care partner to open up alternative routes to market. Whilst 
progress has been slower than expected, management remain confident that there continues to be a 
sizable opportunity in the UK. 
 
Post Period, to preserve our cash resources, we have taken steps to significantly reduce spend by 
curtailing activities in India, significantly downsizing our outsourced software development team in Poland, 
and identifying other areas of future cost savings to extend runway even further – we believe the current 
cash position provides runway to early CY2027 on this basis. The NHS remains our most obvious and 
natural market, but at the moment the biggest challenge we have is navigating this period of organisational 
change and delays it has created, as it is clear that Bleepa can play a very critical role in delivering the 
NHS outlined in the 10 Year Plan and that there is significant pent-up demand for the benefits of what 
Bleepa and asynchronous working can do across the NHS.  
 
Dr Tom Oakley 
Chief Executive Officer  
16 September 2025 
 

Strategic Report >>> Governance >>> Financial Statements 
 
 
 
Feedback plc 
Annual report and accounts for the year ended 31 May 2025 
20 
 
Principal risks and uncertainties 
 
The Board is responsible for developing a comprehensive risk framework and a system of internal controls. 
We have identified the following as the principal risks and uncertainties that are facing the Group: 
 
Strategic 
Risk 
Description and impact 
Trend 
Mitigation 
Product 
development  
Risk that the products in 
development may cost more 
and/or take longer to develop 
than current estimates. Risk that 
the market for the product is 
smaller than originally 
envisaged. 
 
Potential impacts: 
Lower revenues than estimated 
if commercially viable products 
are not developed. Inadequate 
return on investment if market 
size is smaller than originally 
envisaged. Requirement to raise 
additional financing to complete 
development if risks materialise. 
 
 
New product development is 
complementary to work already 
being undertaken by the business. 
We are therefore able to leverage 
existing technology, skills and 
know-how to reduce product 
development risk. 
 
The Group develops new products 
and features based on known 
customer requirements, 
establishing a relationship with 
different types of customer groups, 
across technology categories and 
geographies. 
 
The Board and Leadership team 
evaluates potential market size and 
investment returns ahead of 
commencing new product 
development, and monitors 
progress regularly. 
 
Competition 
The Group operates in a highly 
competitive market and  
faces competition from products 
designed, marketed and 
supplied by 
companies with significantly 
greater resources. 
 
Potential impacts: 
New technologies emerge that 
may render the Group’s 
products in development 
obsolete before development 
has completed, resulting in 
impairment charges. Increased 
competition may affect market 
share and lead to pricing 
pressure, impacting financial 
returns. 
  
 
We continually monitor the 
commercial and competitive 
landscape, benchmarking our 
products against competitors and 
where possible, identifying new 
features and enhancements 
needed to stay ahead. 
 
We engage in regular customer 
dialogue to define future use cases 
for our products to ensure that the 
product offerings remain 
differentiated. 
 
The Group focuses on the 
development and ownership 
of IP, which it believes will create 
the greatest long-term value for the 
Group. 

Strategic Report >>> Governance >>> Financial Statements 
 
Principal Risks & Uncertainties (continued.) 
 
 
 
Feedback plc 
Annual report and accounts for the year ended 31 May 2025 
21 
 
Over-
dependence on 
a single 
customer 
The NHS currently contributes 
the majority of the Group’s 
revenues. Changes to its 
organisational structure and 
procurement processes could 
affect the Group’s ability to sell 
effectively to this customer. 
Examples of this include the 
ongoing merger of NHS England 
with DHSC and the reinventing 
of NHS Foundation Trusts as an 
Integrated Health Organisation 
(IHO) allowing them to hold 
whole health budgets for a 
defined population 
 
The NHS procurement process 
can be complex and lengthy with 
the risk that the Group may not 
be included on future 
frameworks which govern 
procurement. 
 
Potential impacts: 
Revenues fall short of 
expectations, take significantly 
longer to materialise, or do not 
materialise at all.  
 
 
Close engagement with the NHS at 
strategic and tactical levels 
(including regionally and nationally), 
by the Board and Leadership team, 
who have significant experience 
working in, and supplying to, the 
NHS, and have relationships with 
key NHS decision- makers. 
 
Increasing diversification of the 
Group’s business, reducing reliance 
on the NHS as a revenue source 
with a target of achieving a balance 
between NHS and non-NHS 
revenues over time. 
 
The current Labour government in 
the UK is supportive of the 
increasing use of technology in the 
NHS which could provide NHS 
customers with additional funding to 
procure our product(s). 
 
Stated strategy to expand into 
geographies outside of the UK will 
also reduce specific exposure to 
the NHS in due course. 
 
Operational 
Risk 
Description and impact 
Trend 
Mitigation 
Cyber security 
threats 
Risk that the Group will be 
subject to a cyber security 
breach, leading to a catastrophic 
failure of IT systems, which 
could result in a significant data 
loss or leak of sensitive patient 
data. 
 
 
Potential impacts: 
A successful cyber-attack could 
expose the Group to significant 
loss of operations, potential 
litigation, and commercial, 
financial, and reputational 
damage. In the event of a data 
breach the Group is liable to be 
fined for a breach of GDPR 
legislation. 
 
The Group has an established 
disaster recovery plan and ensures 
that secure back-ups are 
maintained. 
 
We evaluate all third-party 
suppliers, ensuring that they have 
appropriate fall-back systems and 
disaster recovery processes.  
 
Feedback Medical Limited is 
certified against the Information 
Security Standard ISO: 27001 and 
is subject to regular audits of its 
Integrated Management System by 
its Certification body. 
 
External audits and assessments 
including penetration tests provide 
independent scrutiny of the Group’s 
IT infrastructure, allowing us to 
retain our compliance certification 
 ith the   ’s  yber  ssentials Plus 
standard.  
 

Strategic Report >>> Governance >>> Financial Statements 
 
Principal Risks & Uncertainties (continued.) 
 
 
 
Feedback plc 
Annual report and accounts for the year ended 31 May 2025 
22 
 
The Group has cyber insurance in 
place and has established policies 
and working practices which are 
monitored by our Leadership Team 
to protect the Group against a 
cyber-attack and any security 
breaches in this area.  
 
Regulatory 
approvals and 
compliance 
Regulatory approvals are 
required to market and sell 
medical devices into the UK, 
India and other potential export 
markets.  
 
Following receipt of regulatory 
approval, products are subject to 
continual review and there can 
be no assurance that such 
approvals will not be withdrawn 
or restricted.   
 
There may also be regulatory 
changes that could require 
additional studies or validation 
and a need to resubmit products 
to the regulatory authorities, with 
no assurance that we will 
receive regulatory approvals to 
continue marketing the products. 
 
The Group also need to comply 
with ongoing regulatory 
requirements, such as 
maintaining a quality system, for 
which we are subject to periodic 
inspections (scheduled and 
unscheduled), with a risk that 
these inspections highlight 
issues which require a 
temporary suspension in trading 
activities. 
 
 
Potential impacts 
Failure to obtain or maintain 
regulatory approvals for its 
products may result in a delay, 
or make impossible, the 
commercial exploitation of the 
Group’s products, threatening its 
ability to trade in the long term. 
Potential financial penalties for 
non-compliance, with associated 
reputational impact 
 
 
 he Group’s  egulatory, Quality 
and Compliance team is focused on 
the regulatory needs for product 
development and prepares high-
quality documentation to support all 
regulatory applications. This team 
monitors changes to laws and 
regulations and ensures 
compliance with legislation and 
codes of best practice. 
 
Bleepa is UKCA marked and we 
continue to monitor the   ’s 
regulatory landscape post Brexit 
and will take necessary actions to 
register our products in any 
alternative UK-based system as 
and when required. 
 
 
Feedback Medical Limited is 
certified against the Medical Device 
Manufacture Quality Standard ISO: 
13485 accredited and is subject to 
regular audits of its Integrated 
Management System by its 
Certification body.  
 
All documentation is stored and 
available should any resubmission 
be necessary, and our quality 
systems are designed to be 
sufficiently robust to withstand any 
necessary scrutiny. 
 
 
All employees are provided with 
ongoing training on key regulation 
such as anti-bribery and corruption 
and GDPR. 
 
 
 

Strategic Report >>> Governance >>> Financial Statements 
 
Principal Risks & Uncertainties (continued.) 
 
 
 
Feedback plc 
Annual report and accounts for the year ended 31 May 2025 
23 
 
Changes in applicable 
legislation, regulatory policies, or 
the discovery of problems with 
products may all result in the 
imposition of restrictions on sale, 
including the withdrawal of the 
product from the market, or may 
otherwise have an adverse 
effect on the Group’s business 
and/or revenue streams. 
 
Dependence on 
key executives 
and personnel 
 
The success of the Group is 
highly dependent upon the 
expertise and 
relationships of the Directors 
and other senior employees. 
The competition for skilled 
technology individuals is highly 
competitive, with the risk that the 
Group cannot 
attract and retain highly skilled 
and dedicated staff.  
 
Potential impacts: 
The loss of any of the key 
individuals could have a material 
adverse effect on the ability to 
grow and scale the business 
within the UK and 
internationally. 
 
 
The Remuneration and Nomination 
Committee ensures that salaries 
and incentive schemes are 
benchmarked against industry 
standards and are reviewed 
annually. A share option plan exists 
for all employees, providing a long-
term incentive to remain with the 
Group. 
 
Contracts of employment are 
drafted to include the necessary 
confidentiality and non-compete 
clauses. Any potential skill 
shortages in our employee base 
are identified and we continuously 
monitor the market to ensure that 
suitable individuals can be 
recruited.  
 
We undertake succession planning 
to minimise the potential impact 
should any senior level roles 
choose to exit the business, and we 
have initiatives in place to achieve 
high levels of employee 
engagement. 
 
Dependence on 
third-party 
suppliers 
 
 he Group’s business depends 
on products and services 
provided 
by third parties, including 
software development services. 
There is a risk of delay and/or 
interruption to the supply of 
products or services by these 
third parties, and a risk that such 
products and services are not 
delivered to product 
specification.  
 
Potential impacts: 
Failure by a third-party supplier 
to deliver products and services 
on time could result in increased 
 
Our product and R&D teams work 
strategically and seek to prevent 
over reliance on any one key 
supplier, by maintaining 
relationships and seeking proposals 
from multiple suppliers on an 
ongoing basis. We retain ownership 
of our own IP and ensure that our 
inhouse teams have the knowledge 
and know how to manage that IP. 
This ensures that the Group can 
guide product development in a 
safe and efficient manner, 
minimising the reliance on external 
third parties.  

Strategic Report >>> Governance >>> Financial Statements 
 
Principal Risks & Uncertainties (continued.) 
 
 
 
Feedback plc 
Annual report and accounts for the year ended 31 May 2025 
24 
 
working capital requirements 
and a potential delay and/or 
reduction in revenues. 
Failure in a third-party system 
could result in an Information 
Security Incident that affects us, 
or our customers. 
Business interruption insurance is 
in place and alternative suppliers 
are identified to ensure that there is 
always a secondary source for key 
products and services necessary. 
 
Suppliers are carefully selected to 
minimise risk of supplier failure or 
insolvency. All key suppliers are 
scrutinised using a process that 
aligns with both the ISO 13485 
(quality) and ISO 27001 
(Information security) standards. 
This ensures that all services 
provided to us are at the level 
required in order for us to 
successfully deliver to our 
customers. 
We undertake diligence on 
suppliers and ensure our team 
members are aware of supplier 
requirements or restrictions, to 
minimise the risk of loss of a 
supplier, due to a breach of 
contractual obligations. 
 
Financial 
Risk 
Description and impact 
Trend 
Mitigation 
Availability and 
terms of 
additional 
financing  
 he Group’s financing 
requirements depend on several 
factors, including the rate of 
market acceptance of our 
products/technologies and our 
ability to attract customers. 
There is a risk that the Group is 
unable to obtain adequate 
financing on acceptable terms, if 
at all, such that it cannot meet 
its financial obligations as they 
fall due. 
 
Potential impacts: 
Inadequate financing could 
result in the delay, reduction or 
abandonment of research and 
development programmes 
and/or negatively impact the 
commercialisation of our 
products. 
 
The Board regularly monitors the 
cash position of the Group and 
ongoing cash requirements. We 
have systems, controls, and 
processes to manage expenditure 
in line with budgets, and cash is 
managed through rolling cash flow 
forecasts which are updated at 
least monthly. 
 
A significant amount of our 
development spend is currently 
subject to HMRC research and 
development tax relief. 
 
 
Economic and 
political 
uncertainty 
The Group could be affected by 
overall economic and political 
conditions in the UK and globally 
including the risk of a recession, 
high inflation, currency 
fluctuations, the continuing 
 
 he Group’s products are 
considered to be better value for 
our customers than competitor 
products, particularly the NHS, and 
our pricing strategy incorporates 

Strategic Report >>> Governance >>> Financial Statements 
 
Principal Risks & Uncertainties (continued.) 
 
 
 
Feedback plc 
Annual report and accounts for the year ended 31 May 2025 
25 
 
conflicts in Russia/Ukraine and 
the Middle East, and economic 
and political 
instability associated with Brexit 
 
Potential impacts: 
A recession, particularly in the 
  , could lead to the Group’s 
customers reducing their 
e penditure on the Group’s 
products and/or being more 
price sensitive. The conflicts in 
Russia/Ukraine and the Middle 
East could lead to further lead 
surges in energy costs.  The 
Group purchases services within 
the EU which may become more 
expensive with longer lead-times 
from order to delivery and 
increased red tape. Persistently 
high inflation could reduce the 
cash runway. 
customer budgetary constraints and 
processes. 
 
The Group is a low energy user and 
we do not have any customers or 
suppliers in geographies currently 
experiencing conflict such as 
Ukraine and Russia and are 
therefore not currently experiencing 
any material disruption to our 
operations. We continue to closely 
monitor the evolving situation and 
will develop appropriate response 
plans if required. 
 
We continue to review and monitor 
the economic and political changes 
post Brexit and will continue to 
consult widely to better understand 
any uncertainty and associated 
impacts. 
 
Our standard terms & conditions 
contain a right to increase our 
annual fees by inflation, which 
helps offset inflationary price 
increases of our suppliers. 
 
 
 
 
 

Strategic Report >>> Governance >>> Financial Statements 
 
 
 
 
Feedback plc 
Annual report and accounts for the year ended 31 May 2025 
26 
 
Environmental, social & governance report  
 
Introduction 
We are delighted to present this environmental, social and governance (ESG) report which outlines how 
we conduct our activities and should be read in conjunction with other sections of the Annual Report, 
notably the Corporate Governance section. Feedback conducts its business activities to the highest ethical 
standards and expects clients and suppliers to embrace these same principles. 
 
The Board and leadership team continues to recognise the increasing importance of ESG matters for both 
the Group and its stakeholders as well as the changes to public sector procurement which mandates it. As 
a relati ely small organisation, the Group’s impact on the community and the en ironment is modest, 
however the Board strives to always ensure that the business acts in an ethical and in an environmentally 
conscious manner.  
 
We have a Corporate Social Responsibility (CSR) Lead within the business who works with the leadership 
team to coordinate our CSR strategy across the Company. At present this includes small incremental 
changes in working practices, such as looking at initiatives to reduce our carbon footprint, diversity and 
inclusion, and giving back through volunteering. 
 
Feedback is committed to being a responsible corporate member of society and our priorities are to protect 
our employees, support our customers and stakeholders and to continue protecting the environment 
around us. We belie e that this approach supports the Group’s long-term success. 
 
Environmental 
 
Carbon reduction plan (CRP) 
Our team is committed to undertaking our sustainability initiatives which will reduce our environmental 
impact. These include the following: 
• 
Reviewing suppliers and procurement ensuring environmental factors are considered.  
• 
Realigning strategy at exhibitions – stands, marketing materials etc and focussing on a more 
sustainable approach.  
• 
Reducing waste while ensuring safe and appropriate disposal of items such as computers, 
monitors and hardware.  
• 
Reducing travel and using public transport. 
• 
Publishing our CRP. 
 
We work closely with an external consultant, Environmental Strategies Limited, to perform carbon audits 
on Group activities. In our Baseline Year (12 months ended 31 May 2023), the Group’s acti ities generated 
52.1 tonnes of CO2 as shown in the table below. Scope 1,2 and 3 emissions are as defined under the 
Greenhouse Gas (GHG) Protocol.  
 
Carbon audits for the subsequent financial years ending 31 May 2024 (FY2024) and 31 May 2025 
(FY2025) demonstrate that we consistently deliver on our commitment to reduce carbon emissions 
significantly, with a 64% reduction achieved in FY2025 compared to our Baseline Year:  
 
 
FY2023 
(Baseline) 
FY2024 
(prior year) 
FY2025 
(current year) 
Emissions  
Total (Tco2E) 
Scope 1 
0.00 
0.00 
0.00 
Scope 2 
0.44 
0.41 
0.33 

Strategic Report >>> Governance >>> Financial Statements 
ESG report (continued) 
 
 
 
Feedback plc 
Annual report and accounts for the year ended 31 May 2025 
27 
 
Scope 3  
- Cat 4 – Upstream Transport & Distribution  
- Cat 5 – Waste Generated in Operations  
- Cat 6 – Business Travel  
- Cat 7 – Employee Commute 
51.65 
31.11 
18.00 
Total emissions 
52.09 
31.52 
18.33 
 
 
 
 
 
Our working practices:   
In February 2025, we vacated our office in Peterborough.  We now operate primarily as a virtual company 
with staff working from home or from shared offices (WeWork) for collaborative working accessible by 
public transport.  While the majority of business activity is conducted online, we conduct quarterly all-staff 
meetings in person to foster team building and we undertake client site visits as needed.  
 
Our products  
Bleepa is an app that connects medical professionals safely and securely. We have been working to 
develop the product to allow both primary and secondary care to communicate with each other about their 
patients without the need for letters, emails and telephone calls. All communication takes place 
asynchronously within the app thereby reducing the carbon footprint traditionally seen within a medical 
setting. Multidisciplinary teams can discuss a patient within the app therefore there is no need for in-person 
meetings to discuss next steps. Asynchronous communication supports efficient, cost-effective multi-
disciplinary team working across care settings. It also negates the need for travel and paperwork, helping 
to lower Scope 3 carbon emissions. 
 
 
Completed carbon reduction initiatives 
The following environmental management measures and projects have been completed since the 
Baseline Year.  
0.000
10.000
20.000
30.000
40.000
50.000
60.000
tCO2e Reduction Plan
Target
Actual

Strategic Report >>> Governance >>> Financial Statements 
ESG report (continued) 
 
 
 
Feedback plc 
Annual report and accounts for the year ended 31 May 2025 
28 
 
• 
We are encouraging our customers to move to cloud based installations, which will enable them 
to decommission their servers, leading to a positive environmental impact.  
• 
We have closed the office in Peterborough thereby reducing our carbon footprint. Those 
employees who used to commute via car are now home-based workers and we have accounted 
for these emissions in this years’ footprint.  We ha e also included estimated emissions from the 
use of WeWork spaces, which staff utilise on an ad hoc basis.  
• 
We have made a concerted effort to have a smaller print run for events which has limited 
wastage during the year.  
• 
We have exhibited at fewer events this year, reducing the emissions associated with transporting 
our exhibition stand.  
Planned carbon reduction initiatives 
Over the next five years we plan to implement further initiatives to further reduce emissions as follows:  
• 
Continue to encourage customers to implement Bleepa on a cloud-hosted basis rather than on-
premises.  
• 
Encourage less travel via cars to the workplace. 
• 
Focus on our requirement for suppliers to be low carbon suppliers. 
 
Evergreen sustainable supplier assessment 
The Evergreen Sustainable Supplier Assessment is an online tool which enables suppliers to engage with 
the NHS on their sustainability journey and understand how to align with the NHS net zero and 
sustainability ambitions, including those set out in the NHS net zero supplier roadmap. Whilst suppliers are 
not currently mandated to have an Evergreen Assessment, it has been suggested that for some 
Frameworks this information is required. The Group submitted its first Evergreen Assessment in March 
2025, and received a Level One score, recognising our journey and commitment to Net Zero by 2050.  
 
 
Social 
 
Employees 
 s a technology business, the Group’s success is built on the intellectual capital of our people, and the 
pride they feel in working for the Group. The aim of the Board and leadership team is to enable, empower 
and strengthen this drive through the creation of a positive working culture in which employees feel 
engaged, committed and motivated. 
 
The average number of full-time equivalent employees for the period ending 31 May 2025 was 28 (2024:  
26). Feedback operates a predominantly virtual business model with most employees working from home 
for at least half of the week.  The Group will be investing further in the HR function to provide the necessary 
support for our growth plans, ensuring a positive working environment for our staff and a strong culture of 
community, transparency, accountability, reward and recognition.  This includes issuing an updated 
employee handbook and health and safety manual in July 2025, ensuring that our policies and procedures 
remain fully compliant.   
 
Employee reward and recognition 
 he Board is committed to the re ard and recognition of our employees for their contribution to the Group’s 
success as well as supporting their overall wellbeing. We provide an attractive range of benefits including: 
- 
Company pension contribution higher than the statutory minimum. 
- 
Bonus linked to both personal and Company performance.  
- 
Private medical insurance.  
- 
 nhanced maternity, adoption and paternity pay follo ing one years’ ser ice. 
- 
Access to salary sacrifice schemes e.g. cycle to work scheme, buy/sell annual leave and electric 
vehicles. 
- 
Funding for professional training and development. 
- 
Corporate match for charitable donations made by employees. 

Strategic Report >>> Governance >>> Financial Statements 
ESG report (continued) 
 
 
 
Feedback plc 
Annual report and accounts for the year ended 31 May 2025 
29 
 
- 
Employee referral bonus. 
 
We also offer a comprehensive, confidential Employee Assistance Program (EAP) available 24/7 providing 
personalised, on-demand advice and support from mental health, financial and legal experts.  This includes 
access to a dedicated case manager to guide the employee through the process as well as access to 
online tools, telephone and face-to-face sessions if needed.    o erage is also a ailable to employees’ 
immediate family.  
 
The Group has a tax-efficient employee share option scheme (EMI) to motivate and retain key staff and 
allow them to participate in the Group’s success.  
 
Non-financial benefits include the ability to work on a hybrid basis and on a flexible basis if required, 
allowing employees to cater for, as an example, family obligations. Employees are also able to work from 
abroad for up to two weeks at a time.  These are  core components of building a culture of accountability 
and empowerment throughout the organisation with clear goals and expectations for every role. 
 
Employee engagement 
We believe that employee engagement is critical to our success. Our primary methods of Company-wide 
engagement include: 
• 
Monthly all-staff business update meetings using MS Teams, at which staff members are invited 
to join a Company update and hear from the leadership team, meet new employees and learn 
about business progress and initiatives. 
• 
Quarterly all-staff meetings which allow our staff to meet in person. These meetings focus on 
strategy and key issues being faced by the business, with staff encouraged to share their opinions 
and ideas, including anonymously. These meetings also provide an opportunity for individuals to 
talk about their specific roles and for the CEO and leadership team to provide details on the 
strategic direction of the business. We also incorporate training and education through third party 
subject matter experts on topics such as emergency preparedness and equality diversion and in 
inclusion (EDI)  
• 
Social events which allow our teams to get together in a less formal setting. It allows individuals to 
interact and build relationships in person.  
• 
Face-to-face team meetings as required for business purposes. 
 
 
We are formalising our approach to employee engagement through the appointment of Investors in People  
to conduct our first employee engagement survey and interviews in August 2025.  The feedback from this 
process will form the basis for furthering our approach to employee engagement.    
 
Charitable initiatives 
 
We have continued to progress our charitable initiatives over the course of the year. As a Company, we 
have offered a corporate match to the Cancer Research UK Shine Night Walk and donated to both the 
Soup Kitchen London Street Outreach, and the Euston Foodbank.  
 
We have continued to hold our quarterly meetings in venues supporting charitable and community causes. 
We regularly use Cathedral View in London which supports the work of The Passage. Our booking 
contributes directly to supporting the work of The Passage; providing the resources which encourage, 
inspire and challenge those who have experienced homelessness, to transform their lives.  
 
This year our employees were keen to make an active contribution to local communities, so we organised 
acti ities that focussed on a “human” element for our  S  Day. Due to numbers we had to select two 
different projects to get involved with, and employees were given a choice of which project they wanted to 
participate in.  
 

Strategic Report >>> Governance >>> Financial Statements 
ESG report (continued) 
 
 
 
Feedback plc 
Annual report and accounts for the year ended 31 May 2025 
30 
 
Soup Kitchen London Street Outreach took our team out onto the streets of London. On one of the hottest 
days of the year, guided by the Soup Kitchen Team, our employees walked 4 miles through the centre of 
London offering food and care packages to rough sleepers, directly connecting with some of the city's most 
vulnerable people.  
 
Feedback Medical teams at the Soup Kitchen London Street and Euston Foodbank 
 
 
We also assisted at the Euston Foodbank, which is working to alleviate food poverty in the Euston area. 
The volunteering sessions helped our staff to understand the needs and issues faced by many 
disadvantaged in our community and make a positive impact on food poverty. Our team packed around 
100 care packages for people in the local community.  
 
Governance 
 
Corporate governance is described in detail in the Corporate Governance Statement on pages 38 to 47. 
The section below outlines other aspects of governance and best practice within the Group. 
 
Good corporate conduct  
The Board recognises that the Group has a duty to be a good corporate citizen and to respect the laws 
and where appropriate, the customs and culture of the territories in which it operates. The Group has 
implemented several policies to help ensure the highest standards of personal and professional ethical 
behaviour are adhered to: 
 
• 
Whistleblowing 
• 
Anti-bribery 
• 
Social media 
 
These policies are reviewed regularly, ensuring we are in line with current best practice. 
 
Whistleblowing 
At Feedback, we support an open and collaborative working culture, which is core to our values. We are 
committed to identifying and eliminating all forms of corruption, malpractice or wrongdoing within the 
workplace and taking appropriate measures to remedy a situation. Our whistleblowing policy is vital to 
ensure we maintain high ethical standards in our organisation and operations. We have an internal 
anonymous reporting facility for employees to raise concerns which are directed to a Non-Executive 
Director. 
 

Strategic Report >>> Governance >>> Financial Statements 
ESG report (continued) 
 
 
 
Feedback plc 
Annual report and accounts for the year ended 31 May 2025 
31 
 
Anti-bribery 
Feedback has an anti-bribery policy designed to ensure that we conduct our business in an honest and 
ethical manner. The policy covers all members of staff worldwide, and training is provided to all employees 
regularly. 
 
Social media 
Feedback has a communications policy that includes social media guidelines designed to ensure that our 
employees online activity follow the same high standards of conduct as our offline activity. This ensured 
that social media activity of employees maintains the Company’s standards of conduct of honesty, integrity, 
confidentiality, respect, responsibility and trust. 
 
Modern Slavery Assessment Tool (MSAT)  
The MSAT is a modern slavery risk identification and management tool, which has been designed to help 
public sector organisations work in partnership with suppliers to improve protections and reduce the risk of 
exploitation of workers in their supply chains.  
 
From April 2023 the NHS has required the risk of Modern Slavery to be identified for each procurement 
and mitigation documented. Suppliers are required to complete the MSAT on a 12-month basis prior to the 
tender close date and you must score at least 41%. We undertook the MSAT for the first time in March 
2025 and achieved a score of 66%; recognising our commitment to improve protections and reduce the 
risk of exploitation of workers in their supply chains. 
 
 

Strategic Report >>> Governance >>> Financial Statements 
 
 
 
 
Feedback plc 
Annual report and accounts for the year ended 31 May 2025 
32 
 
Stakeholder engagement  
Section 172 Statement  
This section serves as our section 172 statement and should be read in conjunction with other information 
included in this Annual Report. 
 
Directors of a company must act in a way that they consider, in good faith, would most likely promote the 
success of the company for the benefit of its members as a whole, taking into account the non-exhaustive 
list of factors set out in Section 172 of the Companies Act 2006. 
 
Section 172 also requires directors to take into consideration the interests of other stakeholders set out in 
Section 172(1) in their decision-making. 
 
Engagement with our members and wider stakeholder groups plays an essential role throughout our 
business, as also noted in this report’s  orporate Go ernance Statement and in the Directors’  eport. 
Fostering an effective and mutually beneficial relationship with each stakeholder group is paramount to us. 
The Board will periodically review its principal stakeholders and how it engages with each group, reflecting 
the changing interests of each stakeholder group over time. Our understanding of stakeholder needs and 
concerns is factored into boardroom discussions about promoting the long-term success of the Company, 
ensuring fair consideration of any potential long-term impacts of our strategic decisions on each 
stakeholder group. The likely consequences of any decision in the long term are noted in the Strategic 
Report section of this Annual Report. 
 
The Directors endeavour to maintain a culture built on integrity, taking into account the desirability of the 
Company maintaining a reputation for high standards of business conduct, and regard to the need to act 
fairly.  
 
At the end of the annual reporting period, the Board continue to have regard to the interests of the 
 ompany’s stakeholders, including the potential impact of the  ompany’s future acti ities on the 
community, the en ironment and the  ompany’s reputation  hen making decisions.  
 
The Board continues to take all necessary measures to ensure the Company is acting in good faith and 
fairly between members and is promoting the success of the Company for its members in the long term.  
Throughout this Annual Report, we provide examples of how we: 
• 
Take into account the likely consequences of long-term decisions; 
• 
Foster relationships with stakeholders; 
• 
Understand the importance of engaging with our employees; 
• 
Understand our impact on our local community and the environment; and 
• 
Demonstrate the importance of behaving responsibly. 
The Board regularly reviews our principal stakeholders and how we engage with them. The stakeholder 
voice is brought into the boardroom throughout the annual cycle through information provided by 
management and also by direct engagement with stakeholders themselves. The relevance of each 
stakeholder group may increase or decrease depending on the matter or issue in question, so the Board 
seeks to consider the needs and priorities of each stakeholder group during its discussions and as part of 
its decision-making. 
 
The table below acts as our Section 172 statement by setting out the key stakeholder groups and how 
Feedback plc has engaged with them over this annual reporting period, though, given the importance of 
stakeholder focus, long-term strategy and reputation, these themes are also discussed throughout this 
Annual Report. 
 

Strategic Report >>> Governance >>> Financial Statements 
 
Stakeholder engagement (continued) 
 
 
 
Feedback plc 
Annual report and accounts for the year ended 31 May 2025 
33 
 
Stakeholder 
Why we engage 
How we engage 
Investors 
We maintain and value regular 
dialogue with our investors and place 
great importance on our relationship 
with them. We know that our 
investors expect a comprehensive 
insight into the financial performance 
of the Company, and awareness of 
long-term strategy and direction. As 
such, we aim to provide high levels of 
transparency and clarity about our 
results and long-term strategy to 
build trust in our future plans. 
 
• Regular reports and analysis on 
investors and shareholders  
• Investor roadshows 
• Annual Reports  
• Company website  
• AGM  
• Stock exchange announcements  
• Press engagements 
• Analyst research  
Employees 
Our people are at the heart of our 
business. Effective employee 
engagement leads to a happier, 
healthier workforce who are invested 
in the success of the Company and 
who are all pulling in the same 
direction. Our engagement seeks to 
address any employee concerns 
regarding working conditions, health 
and safety, training and 
development, as well as workforce 
diversity.  
 
• Open and regular informal dialogue 
• All-staff quarterly meetings in person 
• Workforce communications  
• Employee benefit packages 
• Encouraging employee training and 
development 
• Board level communication and 
interaction  
• Whistleblowing procedures 
• Employee questionnaires 
Regulators 
 he  ompany’s operations are 
subject to a wide range of listing 
requirements, regulatory and legal 
frameworks, including regulation of 
medical and healthcare products, 
data protection, tax, employment, 
along with contractual terms.  
• Compliance updates at Board meetings 
• Risk reviews 
• Committed to being open and 
transparent and working closely with 
regulators 
• Informing Board of key drivers of 
regulatory requirements, leading to 
increased investment 
• Working with regulators on 
certification/product approvals  
 
Clinicians 
We work with clinicians to ensure our 
products are effective and meet 
regulatory requirements.  
• Expanded use of clinicians and advisory 
bodies to expedite product approvals  
Patients and 
their families 
We develop products designed to 
facilitate a patient’s clinical path ay.  
 
• Using patient-centric technology to 
integrate user-generated content into an 
indi idual patient’s medical record 
• Working closely with industry bodies to 
keep informed of trends or changes 
affecting our patients 
• Development of technology enables the 
commercialisation of products designed 
to improve outcomes.  

Strategic Report >>> Governance >>> Financial Statements 
 
Stakeholder engagement (continued) 
 
 
 
Feedback plc 
Annual report and accounts for the year ended 31 May 2025 
34 
 
Stakeholder 
Why we engage 
How we engage 
Supply Chain  
A robust and transparent supply 
chain results in greater visibility, 
leading to lower exposure to risks 
and disruptions.   
 
• Awareness of importance of complying 
with agreed payment terms and 
requirements to disclose payment terms 
• Closer working relationships with 
suppliers 
• Risk mitigation plans  
 
Partners 
Our network of partners allows us to 
develop our products to meet the 
clinical needs of patients that we 
cannot reach directly. We partner 
with companies that can advance the 
recognition of our products through 
complementary technologies, a wider 
distribution channel or introduction 
into new clinical settings.  
 
• Engage in open and transparent 
relationships that utilise the skills of both 
parties to maximise the potential of 
Feedback’s products 
• Maintaining effective engagement 
channels to foster collaborative 
relationships  
• Direct, open dialogue and regular face 
to face meetings 
• Board approval on significant changes 
of suppliers 
• Careful selection of partners to ensure 
optimal customer experience 
 
Communities & 
Environment  
Our values encourage us to 
contribute to our local communities, 
reduce our environmental impact and 
help to stop climate change.  
• Oversight of corporate responsibility 
plans as part of our ESG agenda 
• Introduction of CSR initiatives  
• Customer discussions on environmental 
impact and emissions  
This section serves as our section 172 statement and should be read in conjunction with the Strategic 
Report on pages 5 – 35 and the  ompany’s  orporate Go ernance Statement on pages 38 – 47. Section 
172 of the Companies Act 2006 requires Directors to take into consideration the interests of stakeholders 
in their decision-making. The Directors continue to have regard to the interests of the  ompany’s 
employees and other stakeholders, including the impact of its activities on the community, the environment 
and the  ompany’s reputation,  hen making decisions.  cting in good faith and fairly between members, 
the Directors consider what is most likely to promote the success of the Company for its members in the 
long term.  

Strategic Report >>> Governance >>> Financial Statements 
 
 
 
 
Feedback plc 
Annual report and accounts for the year ended 31 May 2025 
35 
 
Key performance indicators  
The ongoing performance of the Company is managed and monitored using a number of key financial and 
non-financial indicators on a monthly basis: revenue; operating expenses; operating loss; EBITDA loss; 
cashflows from operating and investing activities; cash balance end of period; investments in intangible 
assets (primarily software development); net assets; and contract liabilities (see Financial Review section 
of CEO statement). The Board is also developing non-financial key performance indicators to assess 
performance, including user acquisition and utilisation rates, which will be necessary as further Bleepa 
sales are made. These KPIs will be deployed across industry segments and by country.  
 
Future outlook  
 he   O’s statement on pages 15 – 19 gives information on the future outlook of the Group.  
 
 
The strategic report was approved by the Board on 16 September 2025 and signed on its behalf by:  
 
 
 
Rory Shaw  
Non-executive Chairman 

Strategic Report >>> Governance >>> Financial Statements 
 
 
 
 
Feedback plc 
Annual report and accounts for the year ended 31 May 2025 
36 
 
The Board  
 
Prof Rory Shaw BSc MD MBA FRCP, Chairman (appointed to the Board on 29 
August 2019) 
 
Professor Rory Shaw was appointed as non-executive director, deputy chairman and subsequently 
chairman of Feedback plc on 29 August 2019. He was previously medical director of Feedback Medical 
Limited, the  ompany’s operating subsidiary. During his time  ith the  ompany, he has contributed to the 
de elopment of the  ompany’s strategy and the  ision for Bleepa. He has played an active part in building 
relationships with the medical community in the UK and potential customers overseas. Rory is a member 
of the Remuneration Committee and the Nomination Committee. 
 
Professor Rory Shaw has extensive managerial and overseas trade experience as well as a strong 
academic and clinical background. Professor Shaw was previously the medical director of Healthcare UK 
within the Department of International Trade. Over the previous 16 years, he has been medical director of 
three NHS trusts; North West London Hospitals NHS Trust, the Royal Berkshire NHS Foundation Trust 
and the Hammersmith Hospital NHS Trust. In 2001, he was appointed by the then minister of health as the 
first chairman of the National Patient Safety Agency and was also a non-executive director of the NHS 
Litigation  uthority. Professor Sha ’s clinical specialty is respiratory and general medicine. He has 
published extensively in academic journals and was also a professor of respiratory medicine at Imperial 
College School of Medicine. 
 
Dr Tom Oakley, BM(Hons) BSc (Hons) Chief Executive Officer (appointed to the 
Board on 9 April 2019) 
 
Dr Tom Oakley trained as a Radiology Registrar before becoming an NHS England Clinical Entrepreneur 
Fellow where he supported a number of companies looking to launch products in the NHS. He joined as 
CEO of Feedback Medical Limited in February 2019 before being appointed as CEO of Feedback plc on 
9th April 2019. Upon joining the Company he led a strategic review of the product portfolio and 
implemented a pivot away from the company's traditional low margin, low growth sales to Radiology 
customers, by developing a renewed product range targeted at a wider and underserved clinical audience, 
where a new pricing model of recurring SAAS revenue was initiated. These new products include Bleepa, 
a secure clinical communication and data viewing platform and CareLocker, a patient-centric cloud 
architecture that achieves new levels of secure data portability.  
 
Tom has led the Company through four successful funding rounds raising approximately £25m to stimulate 
the development and launch of Bleepa and CareLocker, taking these products from concept to contracts 
in multiple NHS sites. Under his leadership the Company achieved its pivot within three years, increased 
revenues and has a number of scale opportunities in both domestic and international markets. 
 
Anesh Patel, M.Sci (Hons), CA, Chief Financial Officer (appointed to the Board on 
29 November 2021) 
 
Anesh started his career with Ernst & Young in 2004 where he qualified as a Chartered Accountant, initially 
working in the audit & assurance division before transferring to the transaction support team for private 
equity clients. Prior to joining the Group in April 2021, Anesh held the position of Finance & Corporate 
Projects Director of hVIVO Limited, the main trading subsidiary of AIM-listed Open Orphan plc and a rapidly 
growing, industry-leading, clinical services provider to pharma, biotech and government organisations.  
 

Strategic Report >>> Governance >>> Financial Statements 
 
The Board (cont.) 
 
 
 
Feedback plc 
Annual report and accounts for the year ended 31 May 2025 
37 
 
Anesh also has seven years of investment banking experience where he specialised in corporate finance 
advisory services for leading institutions Standard Bank and Société Générale, advising on a range of 
strategic transactions including public and private M&A and capital-raising. He graduated from University 
College London (UCL) and holds an M.Sci. (Hons) degree in Mathematics with Economics. 
Since joining the Group, Anesh has optimised finance systems and processes to facilitate growth and the 
evolution to a recurring SAAS-based revenue model, and he co-led two oversubscribed equity fundraises 
totalling approximately £17m. 
 
Adam Denning, Non-executive Director (appointed to the Board on 3 February 
2020) 
 
Adam currently serves as a non-executive director at Investors in People and trustee at the Ben Uri 
Museum and Gallery, in addition to his role at Feedback plc. Previously, he spent 25 years at Microsoft 
Corporation in various predominantly technical roles. From 2011-2017, he was a partner group program 
manager in Windows. In this role, he reported directly to the corporate VP of the platform, leading an 
international team of over 100 people and executing updates to Windows to deliver new customers. Before 
then, from 1999-2001, he served as the assistant technical advisor to the Executive Office. Among other 
responsibilities,  dam presented “demo days”,  here he  ould demonstrate internal and e ternal 
technology to Bill Gates and would attend all of his product reviews.  
 
Adam is a member of the Audit and Risk Committee and the Remuneration and Nomination Committee. 
 
Annemijn Eschauzier, Non-executive Director (appointed to the Board on 01 June 
2022) 
 
Annemijn is a strategic marketing leader and brings significant global leadership experience with a career 
spanning over 25 years in the Healthcare sector. She started her career at GlaxoSmithKline before moving 
to GE Healthcare, where she held a variety of leadership positions for over 15 years becoming Chief 
Marketing Officer Women's Health in September 2017. Since leaving GE Healthcare in 2021, Annemijn 
has joined Hardian Health, a company which provides strategic services to navigate the digital health 
sector. In addition, Annemijn. holds other non-statutory Board member roles. 
 
Annemijn Chairs the Remuneration and Nomination Committee and is a member of the Audit and Risk 
Committee. 
 
Philipp Prince, MA(Cantab) FCA, Non-executive Director (appointed to the Board 
on 15 July 2020) 
 
Philipp is a chartered accountant with extensive experience in senior finance roles in both private and listed 
technology companies. He is the Group CFO and board member of BCB Group Holdings Ltd, a digital 
banking challenger. He was previously a board adviser at Overmore Limited, a marketing technology firm, 
the CFO of Defenx plc, an AIM-listed mobile cyber security company, where he managed the IPO process, 
fundraising and investor relations and Interim CFO at Enecsys plc, a private equity backed solar micro-
inverter developer. For over 20 years, Philipp worked at BDO LLP, where he was a corporate finance 
partner from 2002-2013.  
 
Philipp chairs the Audit and Risk Committee and is a member of the Remuneration and Nomination 
Committee. 
 
 
 

Strategic Report >>> Governance >>> Financial Statements 
 
 
 
 
Feedback plc 
Annual report and accounts for the year ended 31 May 2025 
38 
 
Corporate governance statement  
Chairman’s introduction 
As Chairman of the Board of Directors of Feedback plc (Feedback) (Company) (Group), it is my responsibility 
to ensure that the Company has both sound corporate governance and an effective board of directors (Board). 
 s  hairman, my responsibilities include leading the Board effecti ely, o erseeing the Group’s corporate 
governance model, and ensuring that good information flows freely between Executive Directors and Non-
Executive Directors in a timely manner.  
 he Board is responsible for setting and appro ing the Group’s long-term objectives and overall strategy as well 
as overseeing performance. Corporate governance is an important part of that role, reducing risk and adding 
value to the business. The Board has adopted the Quoted Companies Alliance Corporate Governance Code as 
the basis of the Group’s go ernance frame ork and has been transitioning to comply  ith the 2023 Q    ode 
(QCA Code).  s part of the Board’s ongoing re ie  of its corporate go ernance arrangements, a Nomination 
Committee and a Remuneration Committee were dissolved as separate Committees, and a Remuneration and 
Nomination  ommittee  as established to ards the end of the  ompany’s financial year.  he Board also 
conducted a review of the Committee Terms of Reference to ensure they were aligned with the new QCA Code 
pro isions.  n o er ie  of the  ompany’s compliance  ith the Q    ode principles as of the date of this 
statement is pro ided belo  and pro ides an opportunity to reaffirm Feedback’s commitment to following best 
practice in corporate governance.  
The Board is of the opinion that the Group complies with the QCA Code as far as practicable having regard to 
size, nature, and current stage of the development of the Group. Application of the QCA Code supports the 
Group’s medium to long-term success whilst simultaneously managing risks and provides an underlying 
framework of commitment and transparent communications with stakeholders. The Board has aligned the 
Group’s go ernance arrangements such that they support Feedback’s business purpose, and ensure the 
continued effective operation of the Board, its committees and their oversight. 
Rory Shaw 
Chairman 
Principle 1: Establish a purpose, strategy and business model which promotes long-
term value for shareholders 
The principal strategic objective of Feedback is to become a global provider of innovative medical technology 
solutions through the de elopment and commercialisation of the Group’s proprietary clinical technologies.  he 
 ompany’s purpose is to deli er long-term value for shareholders by building a valuable commercial enterprise 
within the medical technology industry and communicating progress transparently to the market.  
The Company is focused on the following areas: 
• 
Piloting, developing, and marketing its core products: Bleepa, a secure, encrypted medical communication 
app for clinicians;  areLocker, the  ompany’s patient-centric cloud architecture and platform for the secure 
storage of medical data, and Feedback Connect, enabling connected imaging in remote locations.  
• 
Using its existing portfolio of products to advance the work of radiologists, clinicians, and medical 
researchers by improving workflows and giving unique insights into diseases.  
Feedback’s strategy is e plained in more detail  ithin the Strategic  eport on pages 5 – 35 of this Annual 
 eport.  he  ompany’s approach to risk management, challenges to deli ering the  ompany’s strategies as 
well as steps the Board takes to protect the Company and mitigate these risks are outlined on pages 20 – 25 of 
the Strategic  eport.  he Directors’ obligation under section 172(1) of the  ompanies  ct 2006 (s172(1) 
statement) to consider the long-term consequences of their decisions is addressed on page 32.  

Strategic Report >>> Governance >>> Financial Statements 
 
Corporate Governance statement (continued) 
 
 
 
Feedback plc 
Annual report and accounts for the year ended 31 May 2025 
39 
 
Principle 2: Promote a culture that is based on ethical values and behaviours 
The Company does not have a formal set of ethical values and behaviours. However, the Company endorses 
a ‘no-blame’ culture and has an ‘open door’ policy  ith regular staff meetings and management meetings. 
Management conducts regular one-to-one meetings with all staff, through which they are able to support staff 
in ensuring the  ompany’s  alues are being recognised and reflected and assist in any staff training needs.  he 
Directors and management are committed to developing a high standard in both ethical behaviours and values 
and are very supportive of employee wellbeing. The Company prides itself on being at the forefront of inclusion, 
offering all staff the opportunity to have one-to-one meetings with Non-Executive Directors at periodic all-staff 
meetings. 
 
Large parts of the  ompany’s acti ities are centred upon an open and respectful dialogue  ith shareholders, 
contractors, regulators, and other stakeholders. Therefore, the importance of sound ethical values and 
behaviours is crucial to the ability of the Company to successfully achieve its corporate objectives. The Board 
places great importance on this aspect of corporate life and seeks to ensure that this flows through all that the 
Company does. The Board commissioned and approved the Employee Engagement Plan in March 2025, which 
includes measures to assess and monitor corporate culture. The Directors consider that at present the Company 
has an open culture facilitating comprehensive dialogue and feedback and enabling positive and constructive 
challenge.  
 
The Group has implemented, inter alia, the following policies to help ensure the highest standards of personal 
and professional ethical behaviour are adhered to: 
• 
an Anti-Bribery and Corruption Policy  
• 
a Whistleblowing Policy 
• 
a Social Media Policy 
• 
a Share Dealing Policy 
• 
an Inside Information Policy 
 
The Strategic Report and s172(1) statement provide further detail on the policies in place to promote and support 
ethical beha iour and the Group’s  alues, and ho  these align  ith and are supporti e of the deli ery of the 
Group’s objecti es, purpose, strategy, and business model. 
 
 
Principle 3: Seek to understand and meet shareholder needs and expectations 
The Company places a great deal of importance on communication with its stakeholders and is committed to 
establishing constructive relationships with investors and potential investors in order to assist it in developing 
an understanding of the views of its shareholders. The Company seeks to provide effective communication 
through Interim and Annual Reports, along with Regulatory News Service (RNS) announcements on the 
Company website, feedbackmedical.com/investors/. 
 
Feedback encourages two-way communication with its investors and responds quickly to queries received. The 
Company has an email address (IR@fbk.com) where shareholders can communicate with the Board. The 
Directors meet regularly and proactively with shareholders and other key stakeholders, including after the 
announcement of full-year and half-year results, and are responsible for ensuring that their expectations are 
understood by the Board.  he  ompany’s annual general meetings (AGMs) also provide opportunities for 
dialogue bet een the Board and the  ompany’s shareholders and enable the Directors to ensure they ha e a 
sound understanding of shareholder sentiment. The Board welcomes direct feedback from stakeholders and 
acts on this where appropriate. The key contacts for shareholder liaison are the Executive Directors. 
 
The Company is committed to meeting investor needs and expectations with regard to environmental, as well 
as social, matters. The Group remains committed to achieving Net Zero carbon emissions by 2045. Since 2023, 
the Company has implemented several carbon reduction initiatives, including reducing bespoke exhibition stand 

Strategic Report >>> Governance >>> Financial Statements 
 
Corporate Governance statement (continued) 
 
 
 
Feedback plc 
Annual report and accounts for the year ended 31 May 2025 
40 
 
builds, reducing print run numbers on marketing collateral, and assigning a dedicated sustainability champion. 
Looking ahead, the Company plans to further reduce emissions through cloud-based customer installations, 
focusing on local or low-carbon suppliers, and internal education to reduce impact in and outside of the 
workplace. For further details, please refer to the carbon reduction plan found on the  ompany’s website here: 
feedbackmedical.com/resources/resource-hub/. 
 
 
Principle 4: Take into account wider stakeholder interests, including social and 
environmental responsibilities, and their implications for long-term success 
The Board considers the interests of shareholders and all relevant stakeholders in line with section 172 of the 
Companies Act 2006. The Board recognises that the long-term success of the Company is reliant upon the 
ongoing support of its shareholders and the efforts of its stakeholder groups, both internal and external. The 
Board has put in place a range of processes and systems to ensure that there is close oversight and contact 
 ith its key resources and relationships.  ngaging  ith the  ompany’s stakeholders is core to the  ompany’s 
strategy and is considered to be a driver of long-term shareholder  alue.  he Board’s understanding of 
stakeholders is factored into boardroom discussions, including how to address their specific needs and concerns 
regarding the potential long-term impacts of the  ompany’s strategic decisions. The Board regularly reviews 
the  ompany’s principal stakeholders and ho  it engages  ith them. 
 
Feedback is committed to being a responsible employer in all aspects of its business. This is evidenced and 
underpinned by the  ompany’s vision and values and in particular: satisfied customers, operational excellence, 
improving product design and innovation and an engaged workforce. The Company is focused on employee 
wellbeing and endeavours to respond swiftly to its prestigious customer base.  
Through monitoring its customer base, the Company can identify its key relationships on which the business 
relies and is able to ensure feedback is obtained from those relevant persons. It obtains this feedback by regular 
dialogue and face-to-face meetings. Products ha e been enhanced as a result of e aluating customers’ 
comments. 
The Company also has an Anti-Bribery Policy and a Whistleblowing Policy in place in order to discourage 
unethical business conduct in the Company and to protect the interests of its workforce.  
 
Principle 5: Embed effective risk management, internal controls and assurance 
activities, considering both opportunities and threats, throughout the organisation 
The Board recognises the need for an effective and well-defined risk management process, and it oversees and 
regularly reviews the current risk management and internal control mechanisms. The Board is responsible for 
providing entrepreneurial leadership of the Company within a framework of prudent and effective controls which 
enable risks to be managed and assessed against the  ompany’s strategic aims.  he Group has a balanced 
risk appetite, accepting well-assessed risks where the potential benefits justify the exposure and align with the 
corporate purpose and strategy. The Company maintains a risk register to identify strategic risks to the business 
and plans in place to mitigate those risks. The Board are confident that the risk management processes, and 
internal controls are e ecuted effecti ely to deli er on the Group’s stated corporate purpose and strategy. 
 
 he Board has o erall responsibility for the establishment and o ersight of the Group’s risk management 
frame ork.  he Group’s risk management policies are established to identify and analyse the risks faced by the 
Group, to set appropriate risk limits and controls, and to monitor risks in a timely manner. The Board ensures 
that corrective action is taken and that risks are identified as early as practically possible, as well as being 
responsible for reviewing the effectiveness of internal controls. Risk management policies and systems are 
re ie ed regularly to reflect changes in market conditions and the Group’s acti ities.  lthough no system of 

Strategic Report >>> Governance >>> Financial Statements 
 
Corporate Governance statement (continued) 
 
 
 
Feedback plc 
Annual report and accounts for the year ended 31 May 2025 
41 
 
internal financial control can pro ide absolute assurance against material misstatement or loss, the Group’s 
system is designed to provide reasonable assurance that problems are identified on a timely basis and dealt 
with appropriately. In addition, members of the Board attend industry conferences and seminars to keep abreast 
of sector risks and industry changes. The Group continues to review its system of internal control to ensure 
compliance with best practice, while also having regard to its size and the resources available. 
 
The Board considers business risk at every Board meeting. This includes risks associated with its key customers 
and suppliers, ongoing trading performance and budgets. The risk register is prepared and updated by the 
senior leadership team and is reviewed by the Board at scheduled board meetings. The senior leadership team 
hold regular meetings where they review the risk register and ensure that it is updated and accurately reflects 
the risks to the Company. The senior leadership team consists of the Company’s key managers and   ecuti e 
Directors. The risks identified are evaluated by cause, impact, likelihood, and seriousness, with mitigating 
actions, timelines, and responsibilities identified for each risk. 
 he  udit and  isk  ommittee has delegated responsibility to the  ompany’s management to ensure an 
effective system of financial control is maintained for timely and accurate reporting of consolidated financial 
statements and related financial information for re ie  by the Board and the  ompany’s e ternal auditors.  he 
Committee maintains effective working relationships with the Board, management, and the external auditors 
and monitors the independence and effectiveness of the external auditors and the audit, to determine the 
adequacy and efficiency of internal control and risk management systems. An internal audit function is not yet 
considered necessary as day-to-day control is sufficiently e ercised by the  ompany’s   ecuti e Directors. 
However, the Board will continue to monitor the need for an internal audit function. 
 
Climate-related risks and opportunities are identified, assessed and managed  ithin the Group’s risk 
management process. The Directors do not consider climate-related risks and opportunities to be a significant 
risk for the Company at this stage but are periodically reviewing their status.  
 
Further details on the Group’s approach to risk management and the principal risks and uncertainties to the 
Group can be found on pages 20 – 25 of the Strategic Report.  
Principle 6: Establish and maintain the Board as a well-functioning, balanced team led 
by the chair 
During the period under review, the Board consisted of the Non-Executive Chairman, Professor Rory Shaw, the 
Chief Executive Officer (CEO), Dr Tom Oakley, the Chief Financial Officer (CFO), Anesh Patel, and the Non-
Executive Directors, Adam Denning, Annemijn Eschauzier and Philipp Prince. All Non-Executive Directors were 
considered to be independent for the purposes of the QCA Code during the period under review. The 
biographies of each member of the Board can be found on pages 36 – 37. Given the nature and size of the 
 ompany, the e perience of the Directors and the  ompany’s strategy, the Directors belie e that the 
composition of the Board is appropriate and adequately informed to oversee the execution of the Company's 
strategy for the benefit of the shareholders over the medium to long-term. The Board periodically reviews its 
composition. 
 
Meetings are open and constructive, with every Director participating fully. The Board typically meets on a 
monthly basis to ensure that the Company is fulfilling all its regulatory and compliance obligations, and, in order 
to be efficient, the Directors meet both in person and by videocalls. Prior to each Board meeting, Directors are 
sent an agenda and Board papers adequately in advance of every meeting, to facilitate proper assessment of 
any matters requiring a decision or insight. Additional information is provided when requested by the Board or 
individual Directors.  
 

Strategic Report >>> Governance >>> Financial Statements 
 
Corporate Governance statement (continued) 
 
 
 
Feedback plc 
Annual report and accounts for the year ended 31 May 2025 
42 
 
The Non-Executive Directors maintain ongoing communications with the Executives between formal Board 
meetings. The Non-Executive Directors are required to spend a minimum of one day a month on Company 
business, or as much time as necessary to fulfil their duties above this. The Non-Executive Chairman is required 
to spend a minimum of one day a week on Company business, or as much time as necessary to fulfil his duties 
above this. 
 
In common with other organisations of a similar size, the Executive Directors are heavily involved in the day-to-
day running of the business.  he Board is responsible for setting and appro ing the Group’s long-term objectives 
and overall strategy as well as overseeing performance and approving major items of capital expenditure. 
 
Board and Committee Meetings 
The Board held 12 scheduled meetings and 6 ad-hoc meetings in the financial year to 31 May 2025 (FY25), all 
of which had a full attendance record. The Board notes that a Board Observer was appointed from Amati Global 
Investors Limited (Amati), a  ompany’s shareholder, from 07 January to 30  pril 2025, pursuant to an 
agreement entered by the Company and Amati dated November 2024. 
 
Director 
Board 
Audit and Risk 
Committee 
Remuneration 
Committee 
Nomination 
Committee 
Rory Shaw 
12/12 
n/a 
3/3 
2/2 
Tom Oakley 
12/12 
n/a 
n/a 
n/a 
Anesh Patel 
12/12 
n/a 
n/a 
n/a 
Adam Denning 
12/12 
3/3 
3/3 
2/2 
Annemijn Eschauzier 
12/12 
3/3 
3/3 
2/2 
Philipp Prince 
12/12 
3/3 
3/3 
2/2 
 
The Board retains full responsibility for the direction and control of the Group. The Board receives papers 
covering operational, financial, and key stakeholder up-to-date information ahead of meetings. Board minutes 
are recorded and approved at the next meeting. All Board members are well-versed in their roles and 
responsibilities.  ll Directors ha e direct access to the ad ice and ser ices of the  ompany’s professional 
advisers, including the Company Secretary, One Advisory Limited (One Advisory), enabling them access to all 
required information in the furtherance of their duties.  
 
In addition, in accordance with the latest recommendations of the QCA Code, all directors resign annually and 
offer themselves for re-election at the  ompany’s  GMs.  
 
System of appointments  
The appointment of board directors is a matter for the Board as a whole, with a selection process being agreed 
ahead of a search commencing. The Non-Executive Directors have contracts for services for a three-year term, 
which can be extended based on mutual agreement. Terms and conditions of appointment of the Non-Executive 
Directors are available for inspection.  
Directors’ conf ict of interest 
The Company has effective procedures in place to monitor and deal with conflicts of interest. The Board is 
aware of the other commitments and interests of its Directors, and changes to these commitments and interests 
are reported to and, where appropriate, agreed with the rest of the Board. 
 
Principle 7: Maintain appropriate governance structures and ensure that individually 
and collectively the directors have the necessary up-to-date experience, skills and 
capabilities 
The Board is committed to, and ultimately responsible for, high standards of corporate governance, and has 
chosen to adopt the Q    ode.  he Board re ie s the  ompany’s corporate go ernance arrangements 
regularly and expects these to evolve over time, in line  ith the  ompany’s gro th.  he Board delegates 

Strategic Report >>> Governance >>> Financial Statements 
 
Corporate Governance statement (continued) 
 
 
 
Feedback plc 
Annual report and accounts for the year ended 31 May 2025 
43 
 
responsibilities to its committees and individual members as it sees fit. The appropriateness of the Board's 
structures and processes is reviewed periodically through the board evaluation process and, if required, on an 
ad hoc basis, so reflecting the changing requirements of the Company. 
 
The Chairman, CEO, CFO, and Non-Executive Directors have clearly defined roles and responsibilities, with 
the role of the Chairman being to lead the Board and ensure it is operating effectively in approving and 
monitoring the strategic direction of the Company. The CEO has, through powers delegated by the Board, the 
responsibility for leadership of the management team in the e ecution of the Group’s corporate strategies and 
policies and for the day-to-day management of the business.  
 
The Non-Executive Directors are tasked with constructively challenging the decisions of executive management 
and satisfying themselves that the systems of business risk management and internal controls are robust. The 
Executive Directors seek regular counsel from the Non-Executive Directors outside of Board meetings. 
 
 he  ompany’s Board of Directors bring a  ast amount of e perience from a range of industries including 
accounting and finance, technology, and medicine. The Company believes that the current balance of skills in 
the Board as a whole reflects a broad range of personal, commercial, and professional skills, providing the 
ability to deli er the  ompany’s strategy for the benefit of shareholders o er the medium and long-term. Each 
Director ensures that their skillset is up to date by attending events, reading appropriate journals and news 
bulletins, and maintaining a regular dialogue with other skilled professionals.  
Whilst the Board has not formally adopted appropriate delegations of authority setting out matters reserved to 
the Board, there is effectively no decision of any consequence made other than by the Directors. All Directors 
participate in the key areas of decision-making, including the following matters: 
• 
Formulating, re ie ing, and appro ing the  ompany’s purpose and strategy; 
• 
Formulating, re ie ing, and appro ing the  ompany’s budget; 
• 
Establishing a framework of prudent and effective controls which enable risks to be managed and assessed; 
• 
Ensuring the necessary financial and human resources are in place for the Company to meet its objectives; 
and 
• 
Setting the  ompany’s  alues and standards. 
 
The Board delegates authority to two Committees to assist in meeting its business objectives whilst ensuring a 
sound system of internal control and risk management. The Committees meet independently of Board meetings. 
 
Audit and Risk Committee  
An Audit and Risk Committee is in place comprising three of the Non-Executive Directors. During the period 
under review, the Committee was chaired by Philipp Prince, with Annemijn Eschauzier and Adam Denning being 
the other members. Philipp Prince is a chartered accountant who has an extensive background in finance and 
experience in senior commercial and CFO roles. One of the key Committee responsibilities is to ensure that the 
audit process is rigorous and consistent.  
 
A summary of the work undertaken by the Audit and Risk Committee is detailed in the Audit and Risk Committee 
report on pages 48 – 49 and a schedule of members’ attendance for  ommittee meetings held during the period 
under review is noted in the table above. 
 
Remuneration and Nomination Committee  
A Remuneration and Nomination Committee is in place following the merging of the two individual committees 
towards the end of FY25.  his decision  as taken in light of the  ompany’s size and stage of de elopment.  he 
Remuneration and Nomination Committee is chaired by Annemijn Eschauzier, with Rory Shaw, Adam Denning 
and Philipp Prince being the other members.  he  ommittee’s main purpose is to regularly re ie  the 
remuneration packages of Executive Directors and senior employees and make recommendations to the Board 
on matters relating to their remuneration and terms of employment. The Remuneration and Nomination 
Committee also makes recommendations to the Board on proposals for the granting of share options and other 
equity incentives pursuant to any share option scheme or equity incentive scheme in operation from time to 
time. The Committee also has responsibility for reviewing the size and composition of the Board, and for 
identifying and nominating, for the approval of the Board, candidates to fill Board vacancies as and when they 
arise. Suggested changes to the Board are carefully evaluated by all Board members, and all appointments are 

Strategic Report >>> Governance >>> Financial Statements 
 
Corporate Governance statement (continued) 
 
 
 
Feedback plc 
Annual report and accounts for the year ended 31 May 2025 
44 
 
made against objective criteria, on merit, ensuring that the Board has the appropriate skill set and experience, 
as a whole. 
 
A summary of the work undertaken by the Committee is detailed in the Remuneration Committee Report on 
pages 54 – 56 and a schedule of members’ attendance for  ommittee meetings held during the period under 
review is noted in the table above. 
 
Terms of Reference for all Committees are available on the Governance web-page of the  ompany’s  ebsite: 
feedbackmedical.com/investors/aim-rule-26/governance/.  
 
The Board is satisfied it has a suitable balance between independence on the one hand, and knowledge of the 
Company on the other. All Directors are encouraged to use their independent judgement and to challenge all 
matters, whether strategic or operational, enabling the Board to discharge its duties and responsibilities 
effecti ely. Biographical details of the Directors can be found on the  ompany’s  ebsite.  
 
One Advisory is retained as Company Secretary and ensures that Board procedures are followed and that the 
Company complies with all applicable rules, regulations and obligations governing its operation, including 
assistance with Board and shareholder meetings. One Advisory also supports the Board in complying with the 
corporate governance responsibilities and obligations under the UK Market Abuse Regulation.  
 
The Board has sought professional legal, HR, accounting, tax and NOMAD advice as and when appropriate to 
do so, given the level of skills, knowledge, and experience of each Board member. During FY25, the Board 
deemed it appropriate to engage external legal, accounting and tax advice in relation to the surrender and grant 
of options and e ternal legal and NOM D ad ice during the  ompany’s share consolidation  hich  as 
approved by shareholders at the Annual General Meeting on 28 November 2024.   
 
Principle 8: Evaluate board performance based on clear and relevant objectives, 
seeking continual improvement 
During the period under review, the Board undertook a formal review of its performance and that of its 
Committees led by One Advisory. The process was aimed at ensuring the Board continues to operate effectively 
as well as identifying areas of focus for further development. The evaluation also provided guidance for Board 
and Committee meetings to adapt to maximise their usefulness.  
 
The evaluation process was conducted through a series of questionnaires distributed via survey to Board and 
Committee members, which were then collated into a summary analysis report with findings discussed at 
subsequent meetings. Overall, Board and Committee meetings were found to be well run and well chaired, with 
the Board and its Committees aware of and fulfilling their respective responsibilities. The Board was noted to 
have a good understanding of the opportunities and the risks facing the business.   
 
Detailed outcomes and actions identified are highlighted in the table below.   
 
Category 
Evaluation outcomes 
Actions 
Board 
Composition of 
the Board 
• 
The size and skills make-up of the 
Board is appropriate 
• 
Monitor Board composition with 
respect to diversity 
• 
Keep composition of the Board 
under review, considering if the 
Company would benefit from 
different perspectives  
Board 
Responsibilities 
and Culture 
• 
The Board has a constructive 
relationship with management, and 
effectively monitors culture 
throughout the organisation 
• 
Consider further how the Board can 
support the Company culture 

Strategic Report >>> Governance >>> Financial Statements 
 
Corporate Governance statement (continued) 
 
 
 
Feedback plc 
Annual report and accounts for the year ended 31 May 2025 
45 
 
Category 
Evaluation outcomes 
Actions 
Meetings 
• 
Board meetings are efficient and 
well-chaired 
• 
Meetings provide opportunity for 
effective discussion 
• 
Ensure that ideas are challenged to 
encourage high-quality, active 
debate 
Board 
Information, 
Papers, Coverage, 
and Format 
• 
Board papers, minutes and agenda 
are well prepared 
• 
Information flow between the Board 
and wider management has been 
strengthened 
• 
Seek additional development and 
training opportunities for Board 
members  
• 
The Board should identify further 
development priorities for its 
members that align with the business 
Effectiveness 
• 
 he Board’s strategic, risk 
management and internal control 
processes are effective 
• 
The Board engages well with its 
stakeholder base 
• 
Increase communication with 
stakeholders to further reflect views 
in the Board's consideration 
Performance 
Measurement 
• 
The Board has sufficient information 
to enable proper oversight 
• 
The Board understands its relative 
competitive performance 
• 
Consider the effectiveness of current 
mechanisms for soliciting feedback 
from shareholders 
Audit and Risk 
Committee 
Composition 
• 
The size of the Committee is 
appropriate 
• 
The Committee Chair is effective  
• 
Identify knowledge gaps, if any, and 
consider methods to fill these gaps 
Committee 
Responsibilities 
• 
Overall, the Committee fulfils its 
responsibilities effectively 
• 
The Committee should be better able 
to engage with non-Board 
colleagues 
• 
Management members with 
responsibility for key risks to the 
business should present at 
Committee meetings at regular 
intervals 
Meetings 
• 
Committee meetings are overall 
highly effective 
• 
Quality of papers could be improved 
• 
Consider methods of enhancing the 
quality of Board papers 
Approach 
• 
Review induction process of 
Committee members  
• 
Review the current induction 
programme for new members and 
identify and address areas for 
improvement, if any 
Remuneration 
Committee 
Composition 
• 
The size of the Committee is 
appropriate 
• 
The Committee Chair is effective  
• 
Identify desirable skill sets, if any, 
and consider methods of 
implementation onto the Committee 
Committee 
Responsibilities 
• 
The Committee is aware of its 
responsibilities and focuses on the 
right areas 
• 
Continue reviewing the terms of 
reference of the Committee regularly 
Meetings 
• 
Committee meetings are well run 
• 
Quality of papers could be improved 
• 
Increase the standardisation of 
papers 

Strategic Report >>> Governance >>> Financial Statements 
 
Corporate Governance statement (continued) 
 
 
 
Feedback plc 
Annual report and accounts for the year ended 31 May 2025 
46 
 
Category 
Evaluation outcomes 
Actions 
Approach 
• 
There is scope for the Committee to 
improve the quality of information 
received 
• 
Increase engagement with investors 
• 
Review the current induction 
programme for new members and 
identify and address areas for 
improvement 
Professional 
Advice 
• 
Administrative arrangements are 
effective 
• 
The Committee is able to seek 
additional information and guidance 
when needed from advisors 
• 
Seek to engage the remuneration 
advisor, when required 
 
Progress on identified areas of de elopment and resulting actions arising from this year’s Board  ffecti eness 
 e ie   ill be monitored on an ongoing basis and addressed in ne t year’s  nnual  eport for the financial year 
ending 31 May 2026. The Board will consider undertaking an externally facilitated board review in the future. 
 
The Board considers succession planning and composition to be crucial elements of ensuring the continued 
success and long-term prosperity of the Company. The Board has delegated responsibility to the Remuneration 
and Nomination Committee for such succession planning recommendations. The Committee regularly 
discusses and re ie s the  ompany’s succession plans. For further information on the system of appointments, 
please refer to Principle 6. 
Principle 9: Establish a remuneration policy which is supportive of long-term value 
creation and the company's purpose, strategy and culture 
 he key objecti es of the  ompany’s remuneration policy are to: 
• 
Develop remuneration packages which motivate the Executive Directors (and other senior executives as 
appropriate) and support the delivery of business objectives in the short, medium and long term; 
• 
Align the interests of the executives with the long-term interests of shareholders; 
• 
Encourage senior executives to operate within the risk parameters set by the Board; and 
• 
Ensure the Company can recruit and retain high-quality executives through packages which are fair and 
attractive, but not excessive. 
 he  emuneration and Nomination  ommittee has been acti ely re ie ing the  ompany’s remuneration policy 
to ensure it remains appropriate for a publicly listed company, reflects Feedback’s current size, scale, and 
complexity, and effectively incentivises and supports long-term value creation for shareholders. 
The Committee anticipates reviewing the existing policy during FY26, with the intention of reporting on any 
updates to the policy in the Annual Report and Accounts for the financial year ending 31 May 2026. 
The Committee also intends to submit the Remuneration Committee Report to shareholders for an advisory 
vote at the 2025 Annual General Meeting and at all subsequent AGMs. 
 
Principle 10: Communicate how the company is governed and is performing by 
maintaining a dialogue with shareholders and other relevant stakeholders 
The Company encourages two-way communication with its stakeholders and responds quickly to queries 
received. The CEO has historically participated in interviews on investor information channels and RNS 
announcements are regularly produced up-to-date operational as well as statutory and Board news. General 
meetings are held where the Board is present to speak formally as well as informally to shareholders. The 
communications issued are available on the website. 
 

Strategic Report >>> Governance >>> Financial Statements 
 
Corporate Governance statement (continued) 
 
 
 
Feedback plc 
Annual report and accounts for the year ended 31 May 2025 
47 
 
The Company retains a NOMAD, broker and PR advisers, contact details of whom are included on 
announcements. Shareholders and stakeholders are able to contact the  ompany’s ad isers to arrange 
meetings with management when convenient. The Board also recognises the AGM as an important opportunity 
to meet private shareholders. The Directors are available to listen to the views of shareholders informally, 
immediately following the AGM. 
 
The annual report and accounts and notices of all general meetings for the last five years are available on the 
 ompany’s  ebsite at feedbackmedical.com/resources/resource-hub/. 
 
The Company provides outcomes of all resolutions proposed at general meetings of the Company in a clear 
and transparent manner and seeks to engage with shareholders when results are not in line with Board 
expectations. 
 
All 2024 AGM resolutions passed comfortably. The Board maintains that, were a resolution to be passed with 
20% or more votes cast against, the Board would seek to understand the reason for the result and take suitable 
action where appropriate. 
 
 
 
 
 
 
 

Strategic Report >>> Governance >>> Financial Statements 
 
 
 
 
Feedback plc 
Annual report and accounts for the year ended 31 May 2025 
48 
 
Audit and Risk committee report  
Dear shareholder, I present my Audit and Risk Committee report for the year ended 31 May 2025, which has 
been prepared by the committee and approved by the Board.  
 
During the year under review, the Audit and Risk Committee comprised Adam Denning, Annemijn Eschauzier 
and me. The Audit and Risk Committee aims to meet at least three times per annum and met three times. 
Meetings are also attended by others, by invitation, including the external auditor (Price Bailey LLP) and the 
Chief Financial Officer (Anesh Patel). 
 
I was appointed as Chair of the Audit and Risk Committee on 8 September 2020. As a fellow of the Institute of 
Chartered Accountants in England and Wales and former AIM company CFO, the Audit and Risk Committee 
continues to be satisfied that I have sufficient relevant financial experience to fulfil my duties as chair. 
 
The Audit and Risk Committee terms of reference were reviewed with minor amendments approved by the Audit 
and Risk Committee, notably to reflect changes in QCA guidance. The Audit and Risk Committee also assessed 
its effectiveness including members confidentially responding to questions that were summarised with 
recommendations by the Company Secretary. The primary points arising related to engagement with a broader 
range of the  ompany’s employees and additional focus on risk management. 
 
Responsibilities 
The Audit and Risk Committee discharged its responsibilities as follows:  
 
Financial reporting 
As stated in the Audit and Risk Committee terms of reference, the Audit and Risk Committee monitors the 
integrity of the financial statements of the Company, including its annual and interim management statements 
and any other formal announcements relating to its financial performance, reviewing significant financial 
reporting issues and judgements that they contain. The Audit and Risk Committee also reviews material 
information presented within the Annual Report, such as the strategic report and the corporate governance 
statements, insofar as it relates to audit and risk management and risk disclosure. The Audit and Risk 
Committee also monitors compliance with financial reporting standards, the AIM Rules and related guidance 
and other financial and governance reporting requirements. 
 
Risk management systems and internal controls 
The Audit and Risk Committee reviews the adequacy and effectiveness of the Company's risk management 
systems, at least annually, and considers whether third-party assurance may be appropriate in relation to any 
specific risk. During the year the Audit and Risk Committee met with senior management to review the risk 
framework and processes, including how the risk register is kept up to date and complete. The Audit and Risk 
Committee was satisfied that the work undertaken was appropriate and identified no material weaknesses. The 
Audit and Risk Committee also considered and approved the statements included in this annual report 
concerning internal controls and risk management, risk appetite and climate risk.  
 
The Audit and Risk Committee also has a responsibility to review the adequacy and security of the  ompany’s 
arrangements for its workforce to raise concerns, in confidence, about possible wrongdoing in financial reporting 
and other matters. The Audit and Risk Committee satisfied itself that appropriate arrangements are in place. No 
such matters were reported during the year. In the event that matters are reported in future, the Audit and Risk 
Committee will consider whether they have been investigated independently and proportionately with follow-up 
actions where appropriate. 
 
External audit 
The Audit and Risk Committee agrees the scope of the annual audit in advance, focusing on areas of audit risk 
and the appropriate level of audit materiality. The Audit and Risk Committee meets with the external auditor at 
least once each year without management present to discuss its remit and any issues arising from the audit. 
 
During the year, I met with the new senior statutory auditor following the change by rotation after the five year 
term of his predecessor. The Audit and Risk Committee approved the e ternal auditor’s terms of engagement, 
scope of work and materiality for the interim review and the annual audit as well as their audit fees.

Strategic Report >>> Governance >>> Financial Statements 
 
Audit and Risk Committee Report (continued) 
 
 
 
Feedback plc 
Annual report and accounts for the year ended 31 May 2025 
49 
 
The Audit and Risk Committee discussed internal controls, including fraud prevention, accounting policies and 
areas of critical accounting estimates and judgements with members of the audit team. The external auditor 
presented their written report to the Audit and Risk Committee on the results of the audit work. While they had 
no material findings, key areas of judgement were discussed. The Audit and Risk Committee was satisfied that 
the e ternal auditor’s  ork appropriately co ered all matters previously identified as significant or material in the 
conte t of the  ompany’s financial statements. 
 
Significant issues considered by the Audit and Risk Committee during the year 
The Audit and Risk Committee concluded that the Annual Report and financial statements, taken as a whole, 
were fair, balanced and understandable and provide the information necessary for shareholders to assess the 
 ompany’s and the Group’s financial position, performance, business model and strategy. The Audit and Risk 
Committee reviewed and made recommendations to the Board on the significant accounting issues below, 
potential changes to accounting policies and processes, and going concern considerations. 
 
Revenue recognition: The Audit and Risk Committee discussed the e olution of the group’s product mi  and 
specifically the basis used to determine how Bleepa software licence and support revenues are split and 
recognised over time. The Audit and Risk Committee  as satisfied that management’s judgement in the 
absence of explicit performance obligations and the consequential recognition of revenue and deferred revenue 
in the accounts was reasonable. 
 
Capitalisation, amortisation and valuation of intangible assets: The Audit and Risk Committee reviewed 
the basis of capitalisation and amortisation and considered the intangible value attributed to its intangible 
software development costs. The Audit and Risk Committee noted that a proportion of software development 
spend incurred  ith the Group’s partner Graylight Imaging (GLI) related to software bug fixes and maintenance 
was expensed to the income statement in accordance with accounting standards. The Audit and Risk 
Committee considered whether the forecast cash flows from the anticipated level of future revenues, under 
multiple scenarios  ere sufficient to support the carrying  alues of intangible assets under the  ompany’s 
accounting policies. The Audit and Risk Committee discussed the estimates and judgements made by 
management in preparing the forecast cash flows (see note 3(o) to the financial statements) with management 
and the external auditors. The Audit and Risk Committee agreed that, notwithstanding the Group’s sales 
prospects, the current uncertainty as to their eventual realisation and value warranted an impairment charge 
(see note 14 to the financial statements). 
 
Going concern: The Audit and Risk Committee reviewed the cash flow forecasts for the Group and discussed 
the key assumptions and risks relevant to their achievement. The Audit and Risk Committee was satisfied that 
the basis for adopting the going concern basis in preparing the Group and Company financial statements, set 
out in note 3 on page 71, was reasonable. 
 
Externa  auditor’s effectiveness and independence  
The Audit and Risk Committee has primary responsibility for making recommendations to the Board on the 
appointment, reappointment and removal of the external auditor. The Audit and Risk Committee assesses the 
independence, tenure and quality of the external auditor at least annually. The incumbent external auditor was 
appointed on 15 April 2020 and has completed annual audits for the six financial years ended 31 May 2025. 
The external auditor does not provide any material non-audit services to the Company or its subsidiaries. 
 
The Audit and Risk Committee considered the external auditor’s work, their submitted written reports and overall 
effectiveness. The Audit and Risk Committee concluded that Price Bailey LLP continues to deliver a high quality 
and independent external audit.  he Group’s policy is to retender its e ternal audit after 10 years and rotate 
external auditors after 20 years. This is in line with the requirements for Public Interest Entities in the UK. These 
are maximum limits, and the Audit and Risk Committee’s re ie  of the e ternal auditor’s effecti eness and 
independence may lead to a recommendation to retender more frequently. Being satisfied with the external 
auditor’s  ork for the year under re ie  and of the e ternal auditor’s independence, the Audit and Risk 
Committee recommended that the Board reappoint Price Bailey LLP. 
 
Philipp Prince 
Chair of the Audit and Risk Committee 
16 September 2025 

Strategic Report >>> Governance >>> Financial Statements 
 
 
 
 
Feedback plc 
Annual report and accounts for the year ended 31 May 2025 
50 
 
Directors’ report  
The Directors present their report and the financial statements for the year ended 31 May 2025. 
 
Principal activities 
 
During the year under review, the principal activity of the Group has been the continued development and 
commercialisation of the Group’s proprietary technologies:  
 
• 
Bleepa - the image-based communication platform for frontline clinicians;  
• 
CareLocker - the patient-centric cloud architecture; and  
• 
Feedback Connect -  technology which enables imaging-led point-of-care decision making in remote areas 
The Group also continues to leverage and monetise component of its legacy platform technology through 
license agreements. In addition, the company is supporting limited support contracts through the ongoing 
provision of legacy product Cadran PACS, although this is reducing over time. 
 
Further details are set out in the About Us section of the Strategic Report. Future developments for the Group 
are discussed in the  hairman’s Statement and CEO Statement of the Strategic Report. 
Directors 
The Directors and brief biographies are detailed on pages 36 – 37. 
The Directors of the Company during the year 
were:  
Prof R Shaw 
Dr T Oakley  
A Patel  
A Denning  
A Eschauzier 
P Prince 
 
In accordance with the latest recommendations of the QCA code, all directors will resign and offer themselves 
for re-election at the  ompany’s forthcoming  GM. 
Directors’ emo uments 
Directors’ emoluments during the year under re ie  are detailed in the  emuneration  ommittee report on 
pages 54 – 56. 
 
Directors’ shareho din s 
Details of Directors’ beneficial interests in the Ordinary Shares of the  ompany on 31 May 2025, and details of 
Directors’ share options, are set out in the  emuneration  ommittee report on pages 54 – 56.  
 
Significant shareholders 
As at 07 May 2025, the Company had been advised or is aware of the following interests of 3% or more in the 
 ompany’s issued share capital: 
 
 
 
 
 

Strategic Report >>> Governance >>> Financial Statements 
 
 
Director’s report (continued) 
Feedback plc 
Annual report and accounts for the year ended 31 May 2025 
51 
No. of Shares* 
% 
Unicorn Asset Management Limited 
6,928,571 
15.81% 
Maven Renovar VCT PLC 
5,228,391 
11.93% 
Cannacord Genuity Group Inc 
3,750,000 
8.56% 
Premier Miton Group PLC 
3,054,143 
6.97% 
Octopus Investments Nominees Limited 
1,953,570 
4.46% 
 
 
Employment policies 
The Group is committed to employee involvement in the business and there are consultative procedures 
available for management and other employees to discuss matters of mutual interest. The Group places 
value on the involvement of its employees and they are regularly briefed on the Group’s acti ities.  he 
Group closely monitors staff attrition rates which it seeks to maintain at current low levels and aims to 
structure staff compensation levels at competitive rates in order to attract and retain high calibre personnel. 
The Group has a policy of non- discrimination in respect of sex, colour, religion, race, disability, nationality 
or ethnic origin. Further information can be found in the ESG Report on pages 26 – 31. 
 
Creditor payment policies 
 he Group’s policy for all suppliers is to fi  terms of payment  hen agreeing the terms of each business 
transaction, to ensure the supplier is aware of those terms and to abide by the agreed terms of payment. 
Payment terms for the year ended 31 May 2025 averaged 10 days (2024: 17 days). 
 
Business relationships 
 he Group’s key business relationship is  ith Graylight  maging, the healthcare di ision of Future 
Processing Sp z.o.o who support our research and development function. Regular dialogues, virtual and 
face to face meetings occur weekly and they have been integral to the development of Bleepa. The Group 
treats many smaller suppliers as business partners as they are required to support our limited internal 
resources. 
 
Energy use and carbon emissions 
During the year ended 31 May 2025, the Group’s energy consumption  as considerably belo  40,000    
Hours, and therefore no consumption data is presented. Carbon emissions data is presented in the ESG 
Report on pages 26 – 31. 
 
Treasury policy 
The Group has adopted formal treasury policies to control its financial instruments. It has a Group Treasury 
policy not to undertake transactions of a speculative nature. Group cash flows are managed centrally, and 
surplus cash is invested in short-term financial instruments. The Group does not undertake hedging 
transactions in foreign currencies. Foreign currencies are generally converted automatically into sterling on 
receipt. 
 
Compliance with these policies is monitored by the Board. Other than for currency disclosures, the Group 
has taken advantage of the exemption permitting it not to treat short-term debtors and creditors as financial 
instruments. 
 
Results and dividends 
 n analysis of the  ompany’s performance is contained  ithin the Strategic  eport.  he  ompany’s 
Statement of Comprehensive Income is set out on page 63 and shows the financial results for the year. 
 
 nformation regarding the Group’s principal risks, results, future de elopments,   D acti ities, di idends 
and key performance indicators are provided in the Strategic Report. No dividend was declared in the year 
(2024: £nil). 
Statement as to disclosure of information to external auditors 
The Directors who were in office on the date of approval of these financial statements have confirmed that 
 

Strategic Report >>> Governance >>> Financial Statements 
 
 
Director’s report (continued) 
Feedback plc 
Annual report and accounts for the year ended 31 May 2025 
52 
• 
As far as they are aware, there is no relevant audit information (as defined by Section 418 of the 
 ompanies  ct 2006) of  hich the Group’s e ternal auditor is una are; and 
 
• 
each of the Directors have confirmed that they have taken all the steps that they ought to have 
taken as Directors in order to make themselves aware of any relevant audit information and to 
establish that the Group’s e ternal auditor is a are of that information. 
 
Auditor 
Price Bailey LLP have expressed their willingness to continue in office and a resolution to re-appoint them 
 ill be proposed at the Group’s forthcoming  nnual General Meeting.  
 
Going concern 
The Group incurred a net loss of £7,306,567 for the year ended 31 May 2025 however it had net assets 
of £6,164,587 inclusive of £5,949,757 of cash and cash equivalents at 31 May 2025.  
 
The directors have considered the applicability of the going concern basis in the preparation of the financial 
statements. This included a review of financial results, internal budgets and cash flow forecasts to 30 
September 2026, including downside scenarios. After making enquiries, the Directors have a reasonable 
expectation that the Group has adequate resources to continue in operational existence for the foreseeable 
future, and that the Group and Company will have sufficient funds to continue to meet their liabilities, 
including pro iding financial support to the  ompany’s subsidiaries, as they fall due for at least t el e 
months from the date of approval of the financial statements. Accordingly, the Directors believe that the 
Group and Company are a going concern and have therefore prepared the financial statements on a going 
concern basis. 
 
 tatement of Directors’ responsi i ities 
The Directors are responsible for preparing the Group and parent Company financial statements in 
accordance with applicable laws and regulations. 
 
Company law requires the Directors to prepare Group and parent Company financial statements for each 
financial year. Under that law the Directors are required to prepare the Group and parent Company financial 
statements in accordance with UK adopted international accounting standards. Under company law the 
Directors must not approve the financial statements unless they are satisfied that they give a true and fair 
view of the state of affairs of the Group and Company and of the profit or loss of the Group for that year. 
The financial statements are required by company law to give a true and fair view of the state of affairs of 
the Group and parent Company and of the profit and loss of the Group for that period.  
 
In preparing each of the Group and parent Company financial statements the Directors are required to: 
• 
select suitable accounting policies and then apply them consistently; 
• 
make judgements and accounting estimates that are reasonable and prudent; 
• 
state whether they have been prepared in accordance with UK adopted international accounting 
standards, subject to any material departures disclosed and explained in the parent Company 
financial statements; and 
• 
prepare the financial statements on the going concern basis unless it is inappropriate to presume 
that the Group and the parent Company will continue in business. 
The Directors are responsible for keeping proper accounting records which disclose with reasonable 
accuracy at any time the financial position of the Group and parent Company and to enable them to ensure 
that the financial statements comply with UK adopted international accounting standards. They have 
general responsibility for taking such steps as are reasonably open to safeguard the assets of the Group 
and parent Company and to prevent and detect fraud and other irregularities. 
 
Under applicable law and regulations, the Directors are also responsible for preparing a Strategic Report 
and a Directors’  eport to comply  ith that la  and those regulations. 
 
In determining how amounts are presented within terms in the income statement and balance sheet the 
Directors have had regard to the substance of the reported transaction or arrangement in accordance with 
generally accepted accounting principles or practice. 
 

Strategic Report >>> Governance >>> Financial Statements 
 
 
Director’s report (continued) 
Feedback plc 
Annual report and accounts for the year ended 31 May 2025 
53 
The directors are also responsible for the maintenance and integrity of the corporate and financial 
information included on the company’s  ebsite. Legislation in the  nited  ingdom go erning the 
preparation and dissemination of financial statements may differ from legislation in other jurisdictions. 
 
 he Directors’  eport  as appro ed by the Board on 16 September 2025 and signed on its behalf by: 
 
 
 
  
Rory Shaw 
Non-Executive Chairman 
 
 

Strategic Report >>> Governance >>> Financial Statements 
 
Feedback plc 
Annual report and accounts for the year ended 31 May 2025 
54 
Remuneration Committee report  
 
Dear Shareholder, I present my Remuneration Committee Report for the year ended 31 May 2025, which 
has been prepared by the Remuneration Committee and approved by the Board. Subsequent to year-end, 
the Remuneration Committee merged with the Nominations Committee to form the Remuneration and 
Nominations Committee, of which I am Chair. 
 
During the year under review, the Remuneration Committee was comprised of Annemijn Eschauzier 
(Chair), Rory Shaw, Adam Denning and Philipp Prince. The Remuneration Committee met three times 
during the year under review to consider recommendations as to the composition and level of remuneration 
for Executive Directors including incentive scheme arrangements and proposals for share option awards. 
In addition, it considers the Group-wide pay policy, employee benefits offered and arrangements for any 
performance related pay scheme and share option schemes for employees in general. 
 
We have sought advice from our Company Secretary, ONE Advisory to ensure we are meeting minimum 
disclosure requirements  hich  e seek to continually impro e.  he  ompany’s focus is on re enue gro th 
and cash preservation, which is reflected in the remuneration strategy. 
 
Responsibilities 
 he  emuneration  ommittee’s principal duties and responsibilities are set out in its  erms of  eference 
which are reviewed and reconfirmed annually. These include:  
• 
determining the Group’s policy on the remuneration of   ecuti e Directors and any senior 
management as designated by the Board and monitoring the policy for the remuneration of staff in 
general;  
• 
reviewing the performance of the Executive Directors against their individual and corporate 
objectives and making recommendations to the Board on matters relating to the level and structure 
of their remuneration;  
• 
approving the design of and determining targets for any performance-related pay schemes 
operated by the Group; and 
• 
approving and overseeing the design and application of share option plans 
 
Executive bonuses are considered by the Remuneration Committee at year end and in relation to the 
achievement of key performance metrics agreed between the Remuneration Committee and the Executive 
team.  
 
Compan ’s po ic  on remuneration of Directors  
Our policy is to ensure that the remuneration of Directors and senior executive management is aligned with 
performance and that all employees are rewarded for the delivery of long-term value to shareholders.  
 
The Non-Executive Directors, whose remuneration is determined by the Board as a whole, receive fees in 
connection with their services provided to the Group, to the Board and to Board Committees.  
 
The main components of the remuneration packages for the Executive Directors are:  
 
Basic salary 
The basic salary for each Director is determined by considering the performance of the individual and 
information, where available, on the rates of salary for similar posts in comparable businesses. The Chief 
  ecuti e Officer’s current salary is £178,500 (2024: £165,500) and the  hief Financial Officer’s current 
salary is £158,105 (2024: £153,500). These salaries are in the lower quartile of AIM small-cap 
benchmarks, to preserve cash. 
  
As part of the overall incentive plan for the Executive Directors, step changes will be triggered by a 
specific revenue milestone, reflecting an assessment of their salaries against market norms this year and 
relevant AIM company remuneration benchmarks. Future salary increases will be set in line with relevant 
market levels, considering economic changes and the performance of the business and will aim to retain 
and attract high quality executives.  

Strategic Report >>> Governance >>> Financial Statements 
 
Remuneration Committee report (continued) 
 
 
Feedback plc 
Annual report and accounts for the year ended 31 May 2025 
55 
Annual bonus 
Annual bonuses are available to Executive Directors and senior management on the attainment of 
specific performance targets.  
 
FY2025 
The bonuses for the Executive Directors for the year ending 31 May 2025 were partly awarded and paid 
both during the year and post-period. For the CEO, the FY25 bonus amounted to approximately 24% 
(2024: 10%) of average base salary (of a maximum potential award of 130%). For the CFO, the FY25 
bonus also amounted to approximately 24% (2024: 20%) of average base salary (of a maximum potential 
award of 115%). 
 
FY2026 
For the following year ending 31 May 2026, an annual bonus of up to 100% of salary will be available to 
both the Chief Executive Officer and the Chief Financial Officer for the delivery of revenue growth 
commensurate with a material increase in the Company's share price. The majority of the bonus will be 
awarded for committed sales with the balance for stretching management performance targets linked 
to the retention of existing contracts, successful implementation of new contracts, gross margin 
protection, progress with strategic partnerships and effective leadership. 
  
Both components are subject to threshold committed sales below which no bonus will be payable. The full 
bonus will only be payable for the attainment of a challenging committed sales target of £10m. No 
payments will be made until committed sales exceeding the total bonus award have been invoiced and 
collected by the Company. A proportion of the annual bonus may be settled in equity. 
  
In the case of the Chief Executive Officer, 80% of the bonus is dependent on committed sales with 20% 
for management performance. For the Chief Financial Officer, 70% of the bonus is dependent on 
committed sales with 30% for management performance including effective cost control. 
 
 he  emuneration and Nomination  ommittee has been acti ely re ie ing the  ompany’s remuneration 
policy to ensure it remains appropriate for a publicly listed company, reflects Feedback’s current size, 
scale, and complexity, and effectively incentivises and supports long-term value creation for 
shareholders. The Committee anticipates reviewing the existing policy during FY26, with the intention of 
reporting on the updated policy in the Annual Report and Accounts for the financial year ending 31 May 
2026. 
 
Benefits in kind and pensions 
Presently, the Executive Directors are provided with the opportunity to receive private medical insurance 
and to participate in a Cycle to Work and Buy/Sell annual leave salary sacrifice schemes. In addition, as an 
alternative to the government workplace pension scheme, the Executive Directors are provided with the 
opportunity to join the Company pension scheme with a matched 5% employer contribution at present, in 
line with all other permanent employees. 
 
Share options  
 he  ompany’s policy is that, in addition to their salaries and bonuses,   ecuti e Directors and senior 
executive managers should be awarded share options with challenging share price performance targets in 
order that their interests may be more closely aligned with those of shareholders.  
 
Directors’ remuneration  
(a)  he Directors’ total remuneration during the year ending 31 May 2025 and the prior year ending 31 May 
2024 is set out below: 
 
Year ending 31 May 2025 
Salary(1) 
 
Bonus(2) 
Pension 
 
Benefits 
in kind 
Total 
 
£ 
£ 
£ 
£ 
£ 
Executive Directors 
 
 
 
 
 
T Oakley 
171,069 
55,819 
1,321 
180 
228,389 

Strategic Report >>> Governance >>> Financial Statements 
 
Remuneration Committee report (continued) 
 
 
Feedback plc 
Annual report and accounts for the year ended 31 May 2025 
56 
A Patel  
155,892 
51,359 
8,932 
- 
216,184 
Non-Executive Directors       
 
 
 
 
 
 
 
 
 
 
 
R Shaw 
40,000 
 
- 
- 
40,000 
A Denning  
25,000 
- 
- 
- 
25,000 
A Eschauzier 
25,000 
- 
- 
- 
25,000 
P Prince 
25,000 
- 
- 
- 
25,000 
Total 
441,962 
107,178 
    10,253 
180 
559,573 
 
Year ending 31 May 2024 
Salary(1) 
Bonus(2) 
Pension 
 
Benefits in 
Kind 
Total 
 
£ 
£ 
£ 
£ 
£ 
Executive Directors 
 
 
 
 
 
T Oakley 
159,460 
56,000 
1,321 
- 
210,666 
A Patel  
149,958 
39,200 
8,358 
- 
177,348 
Non-Executive Directors       
 
 
 
 
 
R Shaw 
40,000 
 
- 
- 
40,000 
A Denning  
25,000 
- 
- 
- 
25,000 
A Eschauzier 
25,000 
- 
- 
- 
25,000 
P Prince 
25,000 
- 
- 
- 
25,000 
Total 
403,799 
90,000 
      9,216 
- 
503,014 
 
Note 1. Salary stated post adjustment for the company’s Buy/Sell annual leave salary sacrifice scheme (maximum 5 days). 
Note 2. Bonuses for CEO and CFO include payments for the prior year (FY2024) which were awarded and paid in FY2025 
(year ended 31 May 2025) in addition to bonuses awarded and paid related to FY2025. 
 
(b) Details of the interests in share options held by the Directors of the Company as at 31 May 2025 are 
set out below: 
 
No. of options 
Date of grant 
Exercise price 
Exercisable period 
 
 
 
Pence 
 
T Oakley 
1,201,918 
14 January 25 
20.8 
14 January 25 – 14 January 30 
T Oakley 
550,668 
14 January 25 
1.0 
14 January 25 – 14 January 30 
 
 
 
 
 
A Patel  
42,930 
14 January 25 
20.8 
14 January 25 – 14 January 30 
A Patel  
833,361 
25 February 25 
20.0 
25 February 25 – 25 February 30 
 
 
 
 
 
R Shaw 
14,000 
 26 June 18 
372.0 
01 March 19 – 26 June 28 
R Shaw 
25,000 
23 April 20 
240.0 
01 June 20 – 24 April 30 
R Shaw 
48,000 
23 February 22 
140.0 
23 February 23 – 23 February 32 
R Shaw 
100,000 
14 January 25 
20.0 
14 January 25 – 14 January 30 
 
 
 
 
 
Total 
2,815,877 
 
 
 
 
Further details on share options are set out in Note 18. 
 
Directors’ interests  
The beneficial interests of the Directors in the ordinary shares of the Company on 31 May 2025 are set 
out below: 
No. of shares
%
R Shaw 
152,834
0.35
A Denning 
24,794
0.06
A Eschauzier 
37,518
0.09
P Prince 
40,000
0.09
T Oakley 
50,000
0.11
A Patel 
30,000
0.07
Total 
335,146
0.77
 
 
Annemijn Eschauzier 
Chair of the Remuneration Committee 
16 September 2025 

Strategic Report >>> Governance >>> Financial Statements 
Independent Auditor’s  eport to the Mem ers of Feed ack p c  
 
Feedback plc 
Annual report and accounts for the year ended 31 May 2025 
57 
Opinion 
We ha e audited the financial statements of Feedback Plc (the ‘Parent  ompany’) and its subsidiaries (the 
'Group') for the year ended 31 May 2025 which comprise the Consolidated Statement of Comprehensive 
Income, the Consolidated Statement of Changes in Equity, the Company Statement of Changes in Equity, 
the Consolidated Balance Sheet, the Company Balance Sheet, the Consolidated Cash Flow Statement, 
the Company Cash Flow Statement and notes to the financial statements, including significant accounting 
policies.  The financial reporting framework that has been applied in their preparation is applicable law and 
UK adopted international accounting standards and, as regards the Parent Company financial statements, 
as applied in accordance with the provisions of the Companies Act 2006.  
 
In our opinion: 
• 
the financial statements give a true and fair view of the state of the Group's and of the Parent 
 ompany’s affairs as at 31 May 2025, and of the Group's loss for the year then ended; 
• 
the Group financial statements have been properly prepared in accordance with UK adopted 
international accounting standards; 
• 
the Parent Company financial statements have been properly prepared in accordance with UK 
adopted international accounting standards as applied in accordance with the provisions of the 
Companies Act 2006; and  
• 
the financial statements have been prepared in accordance with the requirements of the 
Companies Act 2006. 
Basis for opinion 
We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and 
applicable law. Our responsibilities under those standards are further described in the Auditor 
responsibilities for the audit of the financial statements section of our report. We are independent of the 
Group and Parent Company in accordance with the ethical requirements that are relevant to our audit of 
the financial statements in the   , including the F  ’s  thical Standard as applied to listed entities, and 
we have fulfilled our other ethical responsibilities in accordance with these requirements.  We believe that 
the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion. 
 
Our approach to the audit  
Our Group audit was scoped by obtaining an understanding of the Group and its environment. We 
determined materiality and assessed the risk of material misstatement in the financial statements. In 
particular we looked at where the directors had made subjective judgements within accounting estimates.  
 
We addressed the risk of management override of internal controls including whether there was evidence 
of bias by the directors that represented a risk of material misstatements due to fraud. 
 
The Group has operating entities based in the UK and India. We assessed there to be two significant 
components being Feedback Plc and Feedback Medical Limited both with operations in the UK.  
 
Key audit matters  
Key audit matters are those matters that, in our professional judgement, were of most significance in our 
audit of the financial statements of the current period and include the most significant addressed risks of 
material misstatement (whether or not due to fraud) we identified, including those which had the greatest 
effect on the overall audit strategy, the allocation of resources in the audit, and directing the efforts of the 
engagement team. These matters were addressed in the context of our audit of the financial statements 
as a whole, and in forming our opinion thereon, we do not provide a separate opinion on these matters. 
 
We have determined the matters described below to be key audit matters to be communicated in our report.  
 
Key audit matters 
How our scope addressed this matter  
Revenue recognition 
In our assessment of audit risk, we determined 
that the existence and timing of revenue 
recognition give rise to a significant risk of 
material misstatement. The group has a variety 
The risk is that revenue is overstated through 
non-deferral of revenue which should be 
deferred as the criteria of revenue recognition 
have yet to be met. 

Strategic Report >>> Governance >>> Financial Statements 
Independent Auditor’s  eport to the Mem ers of Feed ack p c  
 
Feedback plc 
Annual report and accounts for the year ended 31 May 2025 
58 
of 
revenue 
streams 
including 
software 
installation, software licences, scientific and 
software support and consultancy. 
We focused on timing of revenue recognition in 
accordance with stated accounting policies and 
its subsequent presentation in the statement of 
comprehensive income. 
We performed the following audit procedures:    
Depth testing on a sample of transactions to 
confirm the validity of sales recorded and if in line 
with IFRS 15 by considering if the performance 
obligations have been met. We sampled a 
number of transactions and contracts throughout 
the year ensuring they had been accounted for 
correctly and that the performance obligations 
have been met. 
Reviewed the revenue recognition process at the 
year end to assess the validity of their 
recognition and deferred income. 
Assessed that the accounting policies were in 
line with the requirements of IFRS15 and that the 
revenue is recognised in accordance of the 
accounting policies. 
Our work did not identify any items that could not 
be substantiated. 
Intangible assets – capitalised development 
costs and valuation 
The group holds intangible assets in relation to 
patents, customer relationships and software 
developments. The main risk is ensuring that 
intangible assets are held at the appropriate 
value and recognition criteria under IAS 38 have 
been met before being capitalised. 
We focused on intangible assets valuation and 
recognition in accordance with stated accounting 
policies. 
We performed the following audit procedures:   
Capitalised costs have been reviewed against 
the criteria of IAS 38.  
Reviewed a sample of additions to supporting 
invoices and documentation to ensure intangible 
assets were correctly valued. 
The rationale for recognition of these costs was 
discussed with management. 
Our work did not identify any issues in relation to 
above matter. 
Intangible assets – valuation and impairment 
review 
The Group has a carrying value of intangible 
assets totalling of £564,216 (2024: £4,068,136).  
While 
assessing 
the 
carrying 
value, 
management undertakes certain judgements on 
the determination of the recoverable amount of 
the assets.  
We considered that there is a risk that where 
judgements are inappropriate or unsupportable 
the intangible assets could be impaired.  
We performed the following audit procedures: 
Obtained an understanding of management’s 
process of impairment assessment, including 
understanding and the determination of a single 
cash generating unit (“ G ”) being tested for 
impairment. 
We assessed management’s methodology of 
impairment review and accounting policy as set 
out in note 3 to ensure it was carried out as 
required under   S36 “ mpairment of  ssets”.  
We 
e aluated 
management’s 
cash 
flo  
forecasts and the processes by which these 
were drawn up.  
We considered the key assumptions and 
estimates used by management including 
growth rates and discount rate. We carried out 
sensitivity analysis. 
We challenged the sales pipeline presented and 
the current customer base alongside the revenue 
that 
can 
be 
generated 
from 
contracted 
customers. 

Strategic Report >>> Governance >>> Financial Statements 
Independent Auditor’s  eport to the Mem ers of Feed ack p c  
 
Feedback plc 
Annual report and accounts for the year ended 31 May 2025 
59 
In addition, we considered the direct costs 
included within the forecasts and projections to 
ensure that they are appropriate. 
Based on our audit work completed, we have 
concluded that after the impairment recognised 
on intangibles, the carrying value of intangibles 
is materially correct.  
Investments in subsidiaries – valuation and 
impairment review 
The carrying value of investments in subsidiaries 
is reviewed for impairment annually. There is a 
risk that the investment is subject to impairment.  
We performed the following audit procedures: 
We assessed management’s methodology of 
impairment review and accounting policy as set 
out in note 3 and 12 to ensure it was carried out 
as required under   S36 “ mpairment of  ssets”.  
The carrying value of the investments was 
reviewed in conjunction with the assessment of 
the intangibles, as detailed in the above Key 
Audit Matter around intangibles.  
The resulting impairment charge recognised by 
management resulted in full impairment of 
investments balance.  
Audit team concurred with this conclusion. 
Share options - valuation 
There is a risk that share options have been 
incorrectly valued, and have not been accounted 
for in line with the financial reporting framework.  
During the year, the business performed an 
exercise to cancel most of the existing options 
and issued new options.  
We performed the following audit procedures: 
We 
reviewed 
the 
key 
inputs 
used 
by 
management in calculating the share option 
charge and ensured that the fair value of options 
has been spread over the vesting period in 
accordance with IFRS2. 
We selected a sample of options and agreed 
these to supporting documentation. 
We assessed the underlying calculations to 
ensure correct flow through of information and 
we 
reviewed 
the 
assumptions 
used 
by 
management 
and 
agreed 
to 
supporting 
documentation.  
We clarified that the new options were not issued 
as replacements for the cancelled options and 
ensured that the correct accelerated charge has 
been recognised. 
Our work did not identify any issues in relation to 
above matter. 
Our application of materiality   
We consider materiality to be the magnitude by which misstatements, including omissions, could influence 
the economic decisions of reasonable knowledgeable users that are taken on the basis of financial 
statements. Materiality provides a basis for determining the nature and extent of our audit procedures.  
We based materiality for the Group’s financial statements as a  hole on the pre-tax loss for the Group and 
concluded materiality to be £292,000. We consider that loss provides us with the most relevant performance 
measure to stakeholders of the entity given the stage of the Group’s acti ity and gro th. 
 
We assessed materiality for the Parent  ompany’s financial statements as a  hole on the basis of 2% of 
net assets and restricted at 90% of Group materiality, being £262,000.   
We apply the concept of materiality both in the planning and performance of the audit, and in evaluating 
the effects of misstatements. 
 
During the course of the audit we reassessed materiality from planning to reflect the final reported 
performance of the Group. There was no change made to our planning materiality. 
 
We set performance materiality at a level lower than materiality to reduce the probability that, in aggregate, 
uncorrected and undetected misstatements exceed the materiality for the financial statements as a whole.  

Strategic Report >>> Governance >>> Financial Statements 
Independent Auditor’s  eport to the Mem ers of Feed ack p c  
 
Feedback plc 
Annual report and accounts for the year ended 31 May 2025 
60 
We assessed performance materiality for the Group’s financial statements as a  hole at 60% of materiality 
and concluded performance materiality to be £175,000.  
 
We assessed performance materiality for the Parent  ompany’s financial statements as a  hole at 60% of 
materiality and concluded performance materiality to be £157,000.  
 
In determining our performance materiality we have also considered the nature, quantum and volume of 
corrected and uncorrected misstatements in prior periods and our expectation that misstatements from prior 
periods would not likely recur in the current period. 
 
Conclusions relating to going concern 
In auditing the financial statements, we have concluded that the Directors' use of the going concern basis 
of accounting in the preparation of the financial statements is appropriate. Our e aluation of the Directors’ 
assessment of the entity’s ability to continue to adopt the going concern basis of accounting included re ie  
of the forecasts prepared by management to see whether this will be sufficient to meet their requirements 
for the next 12 months from the date of approval of these financial statements, review of management 
accounts after year end  and considering whether the assumptions used appear reasonable taking into 
account past performance and current conditions.  As at 31 May 2025 the Group had cash balances of 
£5,949,757 and we assessed whether this will be sufficient to enable the Group to meet liabilities as they 
fall due, taking into account market conditions. 
 
Based on the work we have performed, we have not identified any material uncertainties relating to events 
or conditions that, individually or collectively, may cast significant doubt on the Group and Parent 
 ompany’s ability to continue as a going concern for a period of at least twelve months from when the 
financial statements are authorised for issue. 
 
Our responsibilities and the responsibilities of the Directors with respect to going concern are described in 
the relevant sections of this report. 
 
Other information 
The other information comprises the information included in the annual report, other than the financial 
statements and our auditor’s report thereon.  he Directors are responsible for the other information 
contained within the annual report. Our opinion on the financial statements does not cover the other 
information and, except to the extent otherwise explicitly stated in our report, we do not express any form 
of assurance conclusion thereon. Our responsibility is to read the other information and, in doing so, 
consider whether the other information is materially inconsistent with the financial statements or our 
knowledge obtained in the course of the audit or otherwise appears to be materially misstated. If we identify 
such material inconsistencies or apparent material misstatements, we are required to determine whether 
this gives rise to a material misstatement in the financial statements themselves. If, based on the work we 
have performed, we conclude that there is a material misstatement of this other information, we are required 
to report that fact. 
 
We have nothing to report in this regard. 
 
Opinions on other matters prescribed by the Companies Act 2006 
In our opinion, based on the work undertaken in the course of the audit: 
• 
the information gi en in the Strategic report and the Directors’ report for the financial year for  hich 
the financial statements are prepared is consistent with the financial statements; and 
• 
the Strategic report and the Directors’ report ha e been prepared in accordance  ith applicable 
legal requirements. 

Strategic Report >>> Governance >>> Financial Statements 
Independent Auditor’s  eport to the Mem ers of Feed ack p c  
 
Feedback plc 
Annual report and accounts for the year ended 31 May 2025 
61 
Matters on which we are required to report by exception 
In the light of the knowledge and understanding of the Group and the Parent Company and their 
environment obtained in the course of the audit, we have not identified material misstatements in the 
Strategic report or the Directors’ report. 
We have nothing to report in respect of the following matters in relation to which the Companies Act 2006 
requires us to report to you if, in our opinion: 
• 
adequate accounting records have not been kept by the Parent Company, or returns adequate for 
our audit have not been received from branches not visited by us; or 
• 
the Parent Company financial statements are not in agreement with the accounting records and 
returns; or 
• 
certain disclosures of Directors’ remuneration specified by la  are not made; or 
• 
we have not received all the information and explanations we require for our audit. 
Responsibilities of Directors 
 s e plained more fully in the Directors’ responsibilities statement set out on pages 52 - 53 the Directors 
are responsible for the preparation of the financial statements and for being satisfied that they give a true 
and fair view, and for such internal control as the Directors determine is necessary to enable the preparation 
of financial statements that are free from material misstatement, whether due to fraud or error. 
 
In preparing the financial statements, the Directors are responsible for assessing the Group and the Parent 
 ompany’s ability to continue as a going concern, disclosing, as applicable, matters related to going 
concern and using the going concern basis of accounting unless the Directors either intend to liquidate the 
Group or the Parent Company or to cease operations, or have no realistic alternative but to do so. 
 
Auditor responsibilities for the audit of the financial statements 
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are 
free from material misstatement,  hether due to fraud or error, and to issue an auditor’s report that includes 
our opinion. Reasonable assurance is a high level of assurance, but is not a guarantee that an audit 
conducted in accordance with ISAs (UK) will always detect a material misstatement when it exists. 
Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, 
they could reasonably be expected to influence the economic decisions of users taken on the basis of these 
financial statements. 
Irregularities, including fraud, are instances of non-compliance with laws and regulations. We design 
procedures in line with our responsibilities, outlined above, to detect material misstatements in respect of 
irregularities, including fraud. The extent to which our procedures are capable of detecting irregularities, 
including fraud is detailed below: 
• 
We obtained an understanding of the legal and regulatory framework applicable to the Group, the 
Parent Company and the industry in which it operates being healthcare and medical technology 
industry and considered the risk of non-compliance with the applicable laws and regulations 
including faud, in particular those that could have a material impact on the financial statements.  
• 
This included those regulations directly related to the financial statements, including financial 
reporting, UK taxation legislation and rules, the Companies Act 2006 and GDPR.  
• 
We considered the nature of the commercial activities undertaken and the business performance 
for the year and held discussions with management.  
• 
We obtained an understanding of how the Group and the Parent Company complies with these 
requirements by discussions with management and those charged with governance.  
• 
We assessed the risk of material misstatement of the financial statements, including the risk of 
material misstatement due to fraud and how it might occur, by holding discussions with 
management and those charged with governance.  
• 
We inquired of management and those charged with governance as to any known instances of 
non-compliance or suspected non-compliance with laws and regulations.  
• 
We remained alert to any indication of fraud or non compliance with laws and regulations 
throughout the audit. We carried out specific procedures to address the risks identified. These 
included the following: 
- 
Reviewing minutes of Board meetings and Audit Committee meetings; 

Strategic Report >>> Governance >>> Financial Statements 
Independent Auditor’s  eport to the Mem ers of Feed ack p c  
 
Feedback plc 
Annual report and accounts for the year ended 31 May 2025 
62 
- 
Agreeing the financial statements disclosures to underlying supporting documentation; and  
- 
Enquiries of management for any instances of actual, suspected or alleged fraud or non-
compliance. 
• 
To address the risk of management override of controls, we carried out testing of journal entries 
and other adjustments for appropriateness, and evaluated the business rationale of significant 
transactions outside the normal course of business.  We discussed journals outside our 
expectations with informed management, agreed to supporting documentation and assessed their 
appropriateness.  
• 
We challenged assumptions and judgements made by management in making its significant 
accounting estimates and we also assessed management bias in relation to the accounting policies 
adopted and in determining significant accounting estimates.  
 
Because of the inherent limitations of an audit, there is a risk that we will not detect all irregularities, including 
those leading to a material misstatement in the financial statements or non-compliance with regulation.  This 
risk increases the more that compliance with a law or regulation is removed from the events and 
transactions reflected in the financial statements, as we will be less likely to become aware of instances of 
non-compliance. The risk is also greater regarding irregularities occurring due to fraud rather than error, as 
fraud involves intentional concealment, forgery, collusion, omission or misrepresentation. 
 
  further description of our responsibilities is a ailable on the Financial  eporting  ouncil’s  ebsite 
at: https://www.frc.org.uk/auditors/audit-assurance/auditor-s-responsibilities-for-the-audit-of-the-
fi/description-of-the-auditor%E2%80%99s-responsibilities-for.  his description forms part of our auditor’s 
report. 
 
Use of our report 
 his report is made solely to the company’s members, as a body, in accordance  ith  hapter 3 of Part 16 
of the  ompanies  ct 2006. Our audit  ork has been undertaken so that  e might state to the company’s 
members those matters we are required to state to them in an auditor’s report and for no other purpose.  o 
the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the 
company and the company’s members as a body, for our audit  ork, for this report, or for the opinions we 
have formed. 
 
 
 
 
 
Andrew Booth (Senior Statutory Auditor) 
 
For and on behalf of  
Price Bailey LLP 
Chartered Accountants 
Statutory Auditors 
 
Tennyson House 
Cambridge Business Park 
Cambridge 
CB4 0WZ 
 
Date: 16 September 2025 
 

Strategic Report >>> Governance >>> Financial Statements 
Feedback plc 
Annual report and accounts for the year ended 31 May 2025 
63 
Consolidated Statement of Comprehensive Income  
for the year ended 31 May 2025 
 
 
 
 
                  
                 Note 
   
 2025 
                   £ 
   
 2024 
                   £ 
Revenue 
 
 
4 
885,623 
1,181,544 
Cost of sales 
 
 
 
(106,976) 
(79,129) 
  
 
 
 
 
 
Gross profit 
 
 
 
778,647 
1,102,415 
Other Income 
 
 
4 
159,964 
- 
Other operating expenses 
 
 
5 
(5,149,158) 
(4,792,548) 
 
 
 
 
 
 
Operating loss 
 
 
6 
(4,210,547) 
(3,690,133) 
Impairment of intangible assets 
 
 
14 
(3,192,429) 
- 
Net finance income 
 
 
7 
117,813 
93,135 
 
 
 
 
 
 
Loss before taxation 
 
 
 
(7,285,163) 
(3,596,998) 
Tax (charge)/credit 
 
 
9 
(32,260) 
298,631 
 
 
 
 
 
 
Loss after tax attributable to the 
equity shareholders of the 
Company 
 
 
 
(7,317,423) 
(3,298,367) 
 
 
 
 
 
 
Other comprehensive 
income/(losses) 
 
Items that are or may be 
reclassified subsequently to profit 
or loss 
 
 
 
 
 
Translation difference on overseas 
operation 
 
 
 
10,856 
(241) 
Total comprehensive loss for the 
year 
 
 
 
(7,306,567) 
(3,298,608) 
 
 
 
 
 
 
Loss per share (pence) 
 
 
 
 
 
Basic and diluted*  
 
 
11 
(25.50) 
(24.74) 
 
 
 
 
 
 
 
 
 
  
 
 
The notes on pages 70 – 91form part of these financial statements

Strategic Report >>> Governance >>> Financial Statements 
Feedback plc 
Annual report and accounts for the year ended 31 May 2025 
64 
Consolidated Statement of Changes in Equity 
for the year ended 31 May 2025 
 
GROUP 
Share 
Capital 
Share 
Premium 
Capital 
Reserve 
Retained 
Earnings 
Translation 
Reserve 
Share 
option 
Reserve 
Total 
 
£ 
£ 
£ 
£ 
£ 
£ 
£ 
At 31 May 2023 
6,667,330 
15,350,241 
299,900 
(11,767,246) 
(212,239) 
530,897 
10,868,883 
 
 
 
 
 
 
 
 
Loss of the year  
Other comprehensive 
loss for the year 
- 
- 
- 
(3,298,367) 
 
(241) 
- 
(3,298,367) 
(241) 
 
Total Comprehensive 
Loss for the year 
- 
- 
- 
(3,298,367) 
(241) 
- 
(3,298,608) 
Share-based payments 
- 
- 
- 
- 
- 
74,462 
74,462 
Total transactions with 
owners 
- 
 
- 
- 
- 
74,462 
74,462 
 
 
 
 
 
 
 
 
At 31 May 2024 
6,667,330 
15,350,241 
299,900 
(15,065,613) 
(212,480) 
605,359 
7,644,737 
 
 
 
 
 
 
 
 
Loss of the year  
- 
- 
- 
(7,317,423) 
- 
- 
(7,317,423) 
Other comprehensive 
loss for the year 
- 
- 
- 
- 
10,856 
- 
10,856 
Total Comprehensive 
Loss for the year 
- 
- 
- 
(7,317,423) 
10,856 
- 
(7,306,567) 
New shares issued 
304,800 
5,791,223 
- 
- 
- 
- 
6,096,023 
Costs associated with 
the raising of funds 
- 
(486,536) 
- 
- 
- 
- 
(486,536) 
Share-based payments 
- 
- 
- 
- 
- 
216,930 
216,930 
Total transactions with 
owners 
304,800 
5,304,687 
- 
- 
- 
216,930 
5,826,417 
 
 
 
 
 
 
 
 
At 31 May 2025 
6,972,130 
20,654,928 
299,900 
(22,383,036) 
(201,624) 
822,289 
6,164,587 
 
 
 

Strategic Report >>> Governance >>> Financial Statements 
Feedback plc 
Annual report and accounts for the year ended 31 May 2025 
65 
Company Statement of Changes in Equity 
for the year ended 31 May 2025 
 
 
COMPANY 
 
 
 
Share 
Capital 
 
Share 
Premium 
 
Retained 
Earnings 
 
Share 
option 
Reserve 
 
Total 
 
 
 
£ 
£ 
£ 
£ 
£ 
At 31 May 2023 
 
 
6,667,330 
15,350,241 
(5,711,784) 
530,897 
16,836,684 
 
 
 
 
 
 
 
 
Loss for the year and 
Total comprehensive 
loss for the year  
 
 
- 
- 
(1,488,345) 
- 
(1,488,345) 
Share-based payments 
 
 
- 
- 
- 
74,462 
74,462 
Total transactions with 
owners 
 
 
- 
- 
- 
74,462 
74,462 
 
 
 
 
 
 
 
 
At 31 May 2024 
 
 
6,667,330 
15,350,241 
(7,200,129) 
605,359 
15,422,801 
 
 
 
 
 
 
 
 
Loss of the year and 
Total comprehensive 
loss for the year 
 
 
 
- 
- 
(15,519,728) 
- 
(15,519,728) 
New shares issued 
 
 
304,800 
5,791,223 
- 
- 
6,096,023 
Costs of new shares 
issued 
 
 
- 
(486,536) 
- 
- 
(486,536) 
Share-based payments 
 
 
- 
- 
-  
216,930 
216,930 
Total transactions with 
owners 
 
 
304,800 
5,304,687 
- 
216,930 
5,826,417 
 
 
 
 
 
 
 
 
At 31 May 2025 
 
 
6,972,130 
20,654,928 
(22,719,857) 
822,289 
5,729,490 
 
 
 
 
 
 
 
The notes on pages 70 – 91 form part of these financial statements 

Strategic Report >>> Governance >>> Financial Statements 
Feedback plc 
Annual report and accounts for the year ended 31 May 2025 
66 
Consolidated Balance Sheet  
for the year ended 31 May 2025 
 
 
 
2025 
2024 
 
Notes 
 
£ 
£ 
Assets 
 
 
 
 
Non-current assets 
 
 
 
 
Property, plant and equipment 
13 
 
11,583 
12,993 
Intangible assets 
14 
 
564,216 
4,068,136 
 
 
 
575,799 
4,081,129 
 
 
 
 
 
Current assets 
 
 
 
 
Trade and other receivables 
15 
 
98,538 
81,641 
Corporation tax receivable 
 
 
129,516 
298,644 
Cash and cash equivalents 
 
 
5,949,757 
3,877,503 
 
 
 
6,177,811 
4,257,788 
 
 
 
 
 
Total assets 
 
 
6,753,610 
8,338,917 
 
 
 
 
 
Equity 
 
 
 
 
Capital and reserves attributable to 
the Compan ’s equit  shareho ders 
 
 
 
 
Called up share capital 
18 
 
6,972,130 
6,667,330 
Share premium account 
18 
 
20,654,928 
15,350,241 
Capital reserve 
18 
 
299,900 
299,900 
Translation reserve 
18 
 
(201,624) 
(212,480) 
Share option expense reserve 
18 
 
822,289 
605,359 
Retained earnings 
18 
 
(22,383,036) 
(15,065,613) 
Total equity 
 
 
6,164,587 
7,644,737 
 
 
 
 
 
Liabilities 
 
 
 
 
Current liabilities 
 
 
 
 
Trade and other payables 
16 
 
589,023 
694,180 
 
 
 
589,023 
694,180 
 
 
 
 
 
Total liabilities 
 
 
589,023 
694,180 
 
 
 
 
 
Total equity and liabilities 
 
 
6,753,610 
8,338,917 
 
The financial statements were approved and authorised for issue by the Board of Directors on 16 
September 2025 and were signed below on its behalf by: 
 
 
 
Prof Rory Shaw 
Chairman 
The notes on pages 70 – 91 form part of these financial statements

Strategic Report >>> Governance >>> Financial Statements 
Feedback plc 
Annual report and accounts for the year ended 31 May 2025 
67 
Company Balance Sheet 
for the year ended 31 May 2025 
 
 
 
2025 
2024 
 
Notes 
 
£ 
£ 
Assets 
 
 
 
 
Non-current assets 
 
 
 
 
Investments 
12 
 
- 
8,503,533 
 
 
 
- 
8,503,533 
 
 
 
 
 
Current assets 
 
 
 
 
Other receivables 
15 
 
52,459 
43,583 
Loans to subsidiary companies 
 
 
7,171 
3,132,873 
Cash and cash equivalents 
 
 
5,767,067 
3,828,092 
 
 
 
5,826,697 
7,004,548 
 
 
 
 
 
Total assets 
 
 
5,826,697 
15,508,081 
 
 
 
 
 
 
 
 
 
 
Equity 
 
 
 
 
Capital and reserves attributable to 
the Compan ’s equit  shareho ders 
 
 
 
 
 
Called up share capital 
18 
 
6,972,130 
6,667,330 
Share premium account 
18 
 
20,654,928 
15,350,241 
Share option expense reserve 
18 
 
822,289 
605,359 
Retained earnings 
18 
 
(22,719,857) 
(7,200,129) 
Total equity 
 
 
5,729,490 
15,422,801 
 
 
 
 
 
Liabilities 
 
 
 
 
Current liabilities 
 
 
 
 
Trade and other payables 
16 
 
97,207 
85,280 
Total liabilities 
 
 
97,207 
85,280 
 
 
 
 
 
Total equity and liabilities 
 
 
5,826,697 
15,508,081 
 
 he  ompany’s loss for the year  as £15,519,728 (2024: loss of £1,488,345). 
 
The financial statements were approved and authorised for issue by the Board of Directors on 16 
September 2025 and were signed below on its behalf by: 
 
Prof R Shaw 
Chairman 
The notes on pages 70 – 91 form part of these financial statements  
 
 
(Company registration number 00598696)

Strategic Report >>> Governance >>> Financial Statements 
Feedback plc 
Annual report and accounts for the year ended 31 May 2025 
68 
Consolidated Cash Flow Statement  
for the year ended 31 May 2025 
 
2025 
2024 
 
£ 
£ 
 
 
 
Cash flows from operating activities 
 
 
Loss before tax 
(7,285,163) 
(3,596,998) 
Adjustments for: 
 
 
Net finance income 
(117,813) 
(93,135) 
Other Income - R&D tax credit 
(159,964) 
- 
Depreciation and amortisation 
1,146,711 
957,549 
Impairment of intangible assets 
3,192,429 
- 
Translation difference in overseas operation 
10,856 
(241) 
Share based payment expense 
216,930 
74,469 
Decrease/(Increase) in trade receivables 
(1,079) 
129,714 
Decrease/(Increase) in other receivables 
(15,818) 
13,947 
Increase/(Decrease) in trade payables 
(66,166) 
116,085 
Increase/(Decrease) in other payables 
(38,990) 
(277,361) 
Corporation tax received 
296,832 
455,628 
Total adjustments 
4,463,928 
1,376,655 
 
 
 
Net cash used in operating activities 
(2,821,235) 
(2,220,343) 
 
 
 
Cash flows from investing activities 
 
 
Purchase of tangible fixed assets 
(10,450) 
(12,506) 
Purchase of intangible assets 
(823,361) 
(1,300,318) 
Interest Income 
117,813 
93,135 
 
 
 
Net cash used in investing activities 
(715,998) 
(1,219,689) 
 
 
 
Cash flows from financing activities 
 
 
Net proceeds of share issue 
5,609,487 
- 
 
 
 
Net cash generated from financing activities 
5,609,487 
- 
 
 
 
Net increase/(decrease) in cash and cash 
equivalents 
2,072,254 
(3,440,031) 
Cash and cash equivalents at beginning of year 
3,877,503 
7,317,534 
 
 
 
Cash and cash equivalents at end of year 
5,949,757 
3,877,503 
 
 
 
 
 
 
 
 
The notes on pages 70 – 91 form part of these financial statements

Strategic Report >>> Governance >>> Financial Statements 
Feedback plc 
Annual report and accounts for the year ended 31 May 2025 
69 
Company Cash Flow Statement 
for the year ended 31 May 2025 
 
2025 
2024 
 
£ 
£ 
 
 
 
Cash flows from operating activities 
 
 
Profit/(Loss) before tax 
(15,517,861) 
(1,488,063) 
Adjustments for: 
 
 
Net finance income 
(130,261) 
(94,978) 
Provision against loans to subsidiary companies 
6,358,474 
- 
Impairment against investment in subsidiaries 
8,557,759 
1,004,649 
Share based payment expense 
216,930 
74,462 
(Increase)/Decrease in other receivables 
(8,876) 
13,581 
(Decrease)/Increase in trade payables  
1,323 
(6,518) 
(Decrease)/ Increase in other payables 
10,604 
4,017 
Total adjustments 
15,005,953 
995,213 
 
 
 
Net cash used in operating activities 
(511,908) 
(492,850) 
 
 
 
Cash flows from investing activities 
 
 
 
 
 
Loans to subsidiary companies 
(3,234,640) 
(2,739,984) 
Investment in subsidiaries 
(54,226) 
(8,080) 
Interest Income 
130,261 
94,978 
Net cash generated from investing activities 
(3,158,605) 
(2,653,086) 
 
 
 
Cash flows from financing activities 
 
 
 
 
 
Net proceeds from share issue 
5,609,488 
- 
Net cash generated from financing activities 
5,609,488 
- 
 
 
 
Net increase in cash and cash equivalents 
1,938,975 
(3,145,936) 
Cash and cash equivalents at beginning of year 
3,828,092 
6,974,028 
 
 
 
Cash and cash equivalents at end of year 
5,767,067 
3,828,092 
 
 
 
 
 
 
 
 
 
 
 
 
The notes on pages 70 – 91 form part of these financial statements

Strategic Report >>> Governance >>> Financial Statements 
 
 
 
 
Feedback plc 
Annual report and accounts for the year ended 31 May 2025 
70 
Notes to the Financial Statements 
1. General information  
The Company is a public limited company limited by shares, domiciled in the United Kingdom and 
incorporated under registered number 00598696 in  ngland and Wales.  he  ompany’s registered 
office is 201 Temple Chambers, 3-7 Temple Avenue, London, England, United Kingdom, EC4Y 0DT. 
The Company is quoted on AIM, a market operated by the London Stock Exchange. These Financial 
Statements were authorised for issue by the Board of Directors on 16 September 2025. 
2. Adoption of the new and revised International Financial Reporting Standards  
 
 
The Company has adopted all of the new or amended Accounting Standards and Interpretations issued 
by the International Accounting Standards Board (IASB) that are mandatory for the current reporting 
period.  
 
The following new and revised Standards and Interpretations are relevant to the Company, but the 
Company has not early adopted these new standards. The Directors do not anticipate that the adoption 
of these standards will have a material impact on the reported results of the Company:  
- 
IFRS 1 - First-time adoption of International Financial Reporting standards – amendments resulting 
from annual improvements to IFRS accounting standards – Volume 11 (hedge accounting by first-
time adopter) 
- 
IFRS 7 - Financial Instruments: Disclosures; amendments regarding classification and measurement 
of financial instruments, amendments regarding annual improvements Accounting Standards - 
Volume 11 (Gain or loss on derecognition, deferred difference between fair value and transaction 
price and credit risk disclosures). Amendments regarding the supplier finance arrangements. 
- 
IFRS 9 - Financial Instruments: amendments regarding classification and measurement of financial 
instruments, amendments regarding annual improvements Accounting Standards — Volume 11 
(Lessee derecognition of lease liabilities and Transaction price) 
- 
IFRS 10 - Consolidated Financial Statements — Amendments resulting from Annual Improvements 
to IFRS Accounting Standards — Volume 11 (Determination of a ‘de facto agent’) 
- 
IFRS 18 - Presentation and Disclosures in Financial Statements 
- 
IFRS 19 - Subsidiaries without Public Accountability: Disclosures 
- 
IAS 7 - Statement of Cash Flows — Amendments resulting from Annual Improvements to IFRS 
Accounting Standards — Volume 11 (Cost method) and amendments regarding supplier finance 
arrangements 
- 
IAS 21 - The effects of changes in foreign exchange rates – lack of exchangeability  
 
3. Significant accounting policies  
(a) Basis of preparation 
These financial statements have been prepared in accordance with UK adopted international accounting 
standards. The policies set out below have been consistently applied to all the years presented.  
 
No separate income statement is presented for the parent Company as provided by Section 408, 
Companies Act 2006. 
 
(b) Basis of consolidation 
The Group financial statements consolidate the financial statements of Feedback plc and its subsidiaries 
(the “Group”) for the years ended 31 May 2025 and 2024 using the acquisition method. 
The financial statements of subsidiaries are prepared for the same reporting year as the parent company, 
using consistent accounting policies.  All inter-company balances and transactions, including unrealised 
profits arising from them, are eliminated.   
 

Strategic Report >>> Governance >>> Financial Statements 
 
Notes to the financial statements (continued) 
 
 
Feedback plc 
Annual report and accounts for the year ended 31 May 2025 
71 
3.   Significant accounting policies (continued) 
Subsidiaries are fully consolidated from the date on which control is transferred to the Group and cease 
to be consolidated from the date on which control is transferred out of the Group.  
 
Investments in subsidiary companies are held at cost less any impairment. Impairment reviews are 
performed annually or more frequently if events or changes in circumstances indicate a potential 
impairment. The impairment review compares the carrying value to the recoverable amount, which is 
calculated as the higher of the value in use and the fair value less costs to sell. 
(c) Going Concern 
The Group incurred a net loss of £7,306,567 for the year ended 31 May 2025 however it had net assets 
of £6,164,587 inclusive of £5,949,757 of cash and cash equivalents at 31 May 2025.  
The directors have considered the applicability of the going concern basis in the preparation of the 
financial statements. This included a review of financial results, internal budgets and cash flow forecasts 
to 30 September 2026, including downside scenarios. After making enquiries, the Directors have a 
reasonable expectation that the Group has adequate resources to continue in operational existence for 
the foreseeable future, and that the Group and Company will have sufficient funds to continue to meet 
their liabilities, including pro iding financial support to the  ompany’s subsidiaries, as they fall due for at 
least twelve months from the date of approval of the financial statements. Accordingly, the Directors 
believe that the Group and Company are a going concern and have therefore prepared the financial 
statements on a going concern basis. 
(d) Intangible assets 
Intangible assets are carried at cost less accumulated amortisation and accumulated impairment losses. 
An intangible asset acquired as part of a business combination is recognised outside goodwill if the asset 
is separable or arises from contractual or other legal rights and its fair value can be reliably measured. 
The significant intangible asset cost related to external software development of products which are 
integral to the trade of the Group’s medical imaging products.  
Amortisation and impairment charges are recognised in other operating expenses in the income and 
expenditure account. Internal development costs are not capitalised but written off during the year in 
which the expenditure is incurred. The carrying value of intangible assets which are not yet being 
amortised because they are not yet available for use are reviewed for impairment annually. The carrying 
value of intangible assets which are currently being amortised are reviewed for impairment when there 
is an indication that they may be impaired.  Impairment losses are recognised in other operating 
expenses in the income and expenditure account.  
Costs incurred on development projects (relating to the design and testing of new or improved products) 
are recognised as intangible assets when it is probable that the project will be a success, considering its 
commercial and technological feasibility, and costs can be measured reliably. Only external software 
development expenditure is capitalised. Internal research expenditure is written off in the year in which 
it is incurred.  
Other development expenditure is recognised as an expense as incurred. Intangible assets that have a 
finite useful life and that have been capitalised are amortised on a straight-line basis as follows: 
Intangible asset 
Useful economic life 
 
 
Intellectual Property  
5 – 10 years 
Customer relationships 
4 years 
Software development 
5 years 
 
Intellectual Property primarily relates to patent and trademark application costs. Software development 
costs capitalised in the year relate to products and product improvements which are yet to be ready for 
use. 
 

Strategic Report >>> Governance >>> Financial Statements 
 
Notes to the financial statements (continued) 
 
 
Feedback plc 
Annual report and accounts for the year ended 31 May 2025 
72 
3.   Significant accounting policies (continued) 
(e) Valuation of Investments 
Investments held as non-current assets are stated at cost less provision for impairment. 
(f) Cash and cash equivalents 
Cash and cash equivalents include cash in hand, deposits held at call with banks, other short-term highly 
liquid investments with original maturities of three months or less, and bank overdrafts. When used, bank 
overdrafts are shown within borrowings in current liabilities on the balance sheet. 
(g) Goodwill 
Business combinations on or after 1 April 2006 are accounted for under IFRS 3 using the acquisition 
method.  ny e cess of the cost of business combinations o er the Group’s interest in the net fair  alue 
of the identifiable assets, liabilities and contingent liabilities is recognised in the balance sheet as goodwill 
and is not amortised.  
After initial recognition, goodwill is not amortised but is stated at cost less accumulated impairment loss, 
with the carrying value being reviewed for impairment, at least annually and whenever events or changes 
in circumstance indicate that the carrying value may be impaired. 
For the purposes of impairment testing, goodwill is allocated to the related cash generating units 
monitored by management. Where the recoverable amount of the cash generating unit is less than its 
carrying amount, including goodwill, an impairment loss is recognised in the statement of comprehensive 
income. 
(h) Property, plant and equipment 
All property, plant and equipment is stated at historical cost less depreciation. Depreciation on other 
assets is provided on cost or valuation less estimated residual value in equal annual instalments over 
the estimated lives of the assets. The rates of depreciation are as follows: 
Computer and office equipment 
10 – 50% p.a. 
 
Gains and losses on disposals are determined by comparing the proceeds with the carrying amount and 
are recognised in the income statement.  
(i) Foreign currency 
Transactions denominated in foreign currencies are translated into sterling at the rates ruling at the date 
of the transactions. Monetary assets and liabilities denominated in foreign currencies at the balance 
sheet date are translated at the rates ruling at that date. These translation differences are dealt with in 
the income statement.  
Translation to presentation currency: The results and financial position of Group entities (none of which 
has the currency of a hyper‐inflationary economy) that have a functional currency different from the 
presentation currency (GBP) are translated into the presentational currency as follows:  
• 
assets and liabilities presented are translated at the closing rate at the date of that reporting 
period;  
• 
income and expenses are translated at average exchange rates; and 
• 
all resulting exchange differences are recognised in other comprehensive income.  
On consolidation, exchange differences arising from the translation of the net investment in foreign 
operations are taken to other comprehensive income. 
(j) Revenue recognition 
Sales transactions include software installation, software licenses, scientific and software support and 
consultancy. Revenue is measured at the fair value of the contractually agreed consideration received 
 

Strategic Report >>> Governance >>> Financial Statements 
 
Notes to the financial statements (continued) 
 
 
Feedback plc 
Annual report and accounts for the year ended 31 May 2025 
73 
3.   Significant accounting policies (continued) 
or receivable and represents amounts receivable for services provided in the normal course of business, 
net of VAT.  
 
The Group recognises revenue on the basis of following IFRS15 whereby revenue is recognised on the 
promise of goods and services to the customer at the transaction price contractually agreed and once 
the performance obligations have been met.  Revenue relating to software consultancy and similar 
services is recognised as the services are performed and completed. The invoice is recognised on a 
linear basis over the duration of the contract. Revenue relating to the sale of software licences such as 
Bleepa or associated support services is recognised over the contractual period to which the licence 
relates or the duration of the support contract. 
 
Revenue recognised from the sale of TexRAD software and related scientific support services are 
recognised o er the estimated duration of the Group’s in ol ement in a customer’s project  hich is 
considered to represent its performance obligation. This is that the Group will provide the support 
required as agreed when the sale was made. 
 
The difference between the amount of revenue from contracts with customers recognised and the 
amount invoiced on a particular contract is included in the statement of financial position as contract 
liabilities. Normally, the full contract value is invoiced  hen the customer’s purchase order is recei ed. 
 
Cash payments received as a result of this advance billing are not representative of revenue earned on 
the contract as revenues are recognised over the duration of the contract (typically twelve months). 
Contract liabilities which are expected to be recognised within one year are included within current 
liabilities. Contract liabilities which are expected to be recognised after one year are included within non-
current liabilities. 
 
Government Grants: 
Grants that reimburse the Group for specific expenses are recognised in the income statement over the 
periods in which the related expenses are incurred, on a basis that reflects the pattern of those expenses. 
Claims are submitted for pre-defined periods, with any timing differences recorded as accrued or 
deferred income. 
 
(k)  Pension Costs 
The Group operated a defined contribution pension scheme during the year. The pension charge 
represents the amounts payable by the Group to the scheme in respect of that year.  
(l) Taxation 
The tax credit represents the sum of the current tax credit and deferred tax credit. 
The tax currently payable is based on taxable profit for the period. Taxable profit differs from net profit 
as reported in the income statement because it excludes items of income or expense that are taxable or 
deductible in other years and it further excludes items that are ne er ta able or deductible.  he Group’s 
liability for current tax is calculated by using tax rates that have been enacted or substantively enacted 
by the balance sheet date.  
Tax credits claimed under the Merged Scheme R&D Expenditure Credit (RDEC) are accounted for under 
IAS 20 as government grants in line with the accounting policy above. The company previously made 
claims under the Small and Medium-sized Enterprise (SME) R&D tax relief scheme where the tax credit 
would be treated as non-taxable income unlike the RDEC scheme.  
 
Deferred tax is the tax expected to be payable or recoverable on differences between the carrying 
amount of assets and liabilities in the financial statements and the corresponding tax bases used in the 
computation of taxable profit and is accounted for using the balance sheet liability method. Deferred tax 
liabilities are recognised for all taxable temporary differences and deferred tax assets are recognised to 
the extent that it is probable that taxable profits will be available against which deductible temporary 

Strategic Report >>> Governance >>> Financial Statements 
 
Notes to the financial statements (continued) 
 
 
Feedback plc 
Annual report and accounts for the year ended 31 May 2025 
74 
3.   Significant accounting policies (continued) 
differences can be utilised. Such assets and liabilities are not recognised if the temporary difference 
arises from the initial recognition of goodwill or from the initial recognition (other than in business 
combination) of other assets and liabilities in a transaction which affects neither the tax profit nor the 
accounting profit. 
Deferred tax liabilities are recognised for taxable temporary differences arising on investments in 
subsidiaries, except where the Group is able to control the reversal of the temporary difference and it is 
probable that the temporary difference will not reverse in the foreseeable future.  
 
Deferred tax is calculated at the tax rates that are expected to apply to the period when the asset is 
realised or the liability is settled based upon tax rates that have been enacted or substantively enacted 
by the balance sheet date.  
Deferred tax is charged or credited in the income statement, except when it relates to items credited or 
charged directly to equity, in which case the deferred tax is also dealt with in equity. 
(m) Financial instruments 
Financial assets 
Financial assets are measured at amortised cost, fair value through other comprehensive income 
(FVTOCI) or fair value through profit or loss (FVTPL). The measurement basis is determined by 
reference to both the business model for managing the financial asset and the contractual cash flow 
characteristics of the financial asset.  he group’s financial assets comprise of trade and other 
receivables and cash and cash equivalents.  
Trade receivables 
Trade receivables are initially recognised at transaction price and subsequently measured at amortised 
cost, carried at the original invoice amount less allowances for expected credit losses. Expected credit 
losses are calculated in accordance with the simplified approach permitted by IFRS 9, using a provision 
matrix applying lifetime historical credit loss experience to the trade receivables. The expected credit 
loss rate varies depending on whether, and the extent to which, settlement of the trade receivables is 
overdue and it is also adjusted as appropriate to reflect current economic conditions and estimates of 
future conditions.  
For the purposes of determining credit loss rates, customers are classified into groupings that have 
similar loss patterns. The key drivers of the loss rate are the aging of the debtor, the geographic location 
and the customer type (public vs private).  
When a trade receivable is determined to have no reasonable expectation of recovery it is written off, 
firstly against any expected credit loss allowance available and then to the income statement.      
For trade receivables, which are reported net, such provisions are recorded in a separate provision 
account with the loss being recognised in the consolidated statement of comprehensive income.  
Subsequent recoveries of amounts previously provided for or written off are credited to the income 
statement.  
Cash and cash equivalents  
Cash and cash equivalents comprise cash at hand and deposits with maturities of three months or less.  
Financial liabilities  
 he Group’s financial liabilities consist of trade payables and other financial liabilities. Financial liabilities 
are classified as measured at amortised cost or FVTPL. A financial liability is classified as FVTPL if it is 
held-for trading, it is a derivative or it is designated as such on initial recognition. Other financial liabilities  
 
 

Strategic Report >>> Governance >>> Financial Statements 
 
Notes to the financial statements (continued) 
 
 
Feedback plc 
Annual report and accounts for the year ended 31 May 2025 
75 
3.   Significant accounting policies (continued) 
are subsequently measured at amortised cost using the effective interest method. Interest expense is 
recognised in profit or loss. 
(n) Employee share options and warrants 
The Group has applied the requirements of IFRS 2 Share-based Payments.  
 
The Group has issued equity-settled share-based payment transactions to certain employees and 
previously issued warrants to the vendors of the acquired subsidiary, TexRAD Limited. Equity-settled 
share-based payment transactions are measured at fair value at the date of grant. The fair value 
determined at the grant date of equity-settled share-based payments is expensed on a straight-line basis 
o er the  esting period, based on the Group’s estimate of shares that will eventually vest.  
Fair value is measured by use of the Black Scholes option pricing model for share options without 
performance obligations and the Monte Carlo option pricing model for share options with performance 
obligations. The expected life used in the model has been adjusted, based on management’s best 
estimate, for the effect of non-transferability, exercise restrictions, and behavioural considerations. 
(o) Key areas of judgement 
 
The preparation of financial statements requires the Board of Directors to make estimates and judgments 
that affect reported amounts of assets, liabilities, revenues and expenses. These estimates and 
judgements are based on historical experience and various other assumptions that management and 
the Board of Directors believe are reasonable under the circumstances, the results of which form the 
basis for making judgments about the carrying value of assets and liabilities that are not readily apparent 
from other sources.  
 
The key areas of judgement are: 
 
• 
Intangible assets – Patent and trademark applications are included at cost less amortisation and 
impairment. Other intangible assets including development costs are recognised only when it is 
probable that a project will be a success. There is a risk therefore that a project previously 
assessed as likely to be successful fails to reach the desired level of commercial or technological 
feasibility. Where there is no probable income to be generated from these assets an estimation 
of the carrying value and the impairment of the intangible assets and development costs, 
including goodwill, has been made.  
 
• 
Impairment review of intangible assets – The Group conducts an annual impairment review of 
its intangible assets (with a net book value post impairment of £564,216 at the 31 May 2025 
year-end, 2024: £4,068,136), or more frequently if indicators of impairment are identified. In 
performing this review, the Group takes into consideration various factors, including the inherent 
uncertainty around winning new NHS contracts, the timing of those contracts, and the cash flows 
expected to be generated. An impairment review has been conducted using under conservative 
assumptions using a 5-year net present value (NPV), value-in-use model to compare the 
estimated recoverable amount of the intangible assets to their carrying value. Management has 
applied the following key assumptions:  
o 
a pretax discount rate of 20.15% 
o 
Forecast period of 5 years, without any terminal value 
o 
Revenues generated from existing customer contracts only  
 
Given the inherent uncertainty in these assumptions, the carrying value of the intangible assets 
is sensitive to changes in key estimates. The most significant risks to the carrying amount are: 
o 
Discount rate sensitivity in that an increase would reduce the recoverable amount 
o 
NHS contract wins and timing, lower or slower conversion of expected sales forecast 
impacting future cash flow projections 
o 
Growth rates affected due to market conditions, impacting future cash flows 
 

Strategic Report >>> Governance >>> Financial Statements 
 
Notes to the financial statements (continued) 
 
 
Feedback plc 
Annual report and accounts for the year ended 31 May 2025 
76 
3.   Significant accounting policies (continued) 
A reasonable possible change in any of these key assumptions could result in a material change 
to impairment loss. The Group and management continue to monitor these assumptions when 
reassessing the intangible assets.  
 
Fair value measurement – share options and  arrants issued included in the Group’s and 
 ompany’s financial statements require measurement at fair  alue.  he calculation of fair  alues 
requires the use of estimates and judgements, details of the valuation can be found in Note 18 
of this report. 
 
• 
Revenue recognition – revenue on the sale of software and provision of related scientific support 
ser ices is recognised o er the e pected duration of the group’s in ol ement in customer’s 
projects as the group’s staff contribute significant support, analysis and input to those customers 
using our software for research purposes. Judgement based on past experience is used to 
determine the expected duration of involvement over which income should be deferred and 
recognised ho e er the duration of the group’s involvement may vary from expectations.   
 
4. Segmental reporting  
The Directors have determined that the operating segments based on the management reports which 
are used to make strategic decisions are medical imaging and head office. The trading activities of the 
Company solely relate to Medical Imaging, Feedback Medical Imaging India and the Head Office covers 
the costs of running the parent company, Feedback PLC. 
 
 
 
 
Year ended 31 May 2025 
 
Medical 
Imaging 
Feedback 
Medical 
Imaging India 
Head 
Office  
Total 
 
 
£ 
£ 
£ 
£ 
Revenue 
 
 
 
 
 
External 
 
880,221 
5,402 
- 
885,623 
Expenditure 
 
 
 
 
 
Total (excluding depreciation and 
amortisation) 
(2,681,421) 
(136,605) 
(1,173,584) 
(3,991,610) 
Impairment of intangible assets 
(3,192,429) 
- 
- 
(3,192,429) 
Depreciation and amortisation 
(1,146,387)  
(324) 
- 
(1,146,711) 
Other Income – tax credit 
159,964 
- 
- 
159,964 
Loss before tax 
 
(5,980,052) 
(131,527) 
(1,173,584) 
(7,285,163) 
 
 
 
 
 
 
Balance sheet 
 
 
 
 
 
Total assets 
 
929,272 
4,812 
5,819,526 
6,753,610 
Total liabilities 
 
(486,204) 
(5,599) 
(97,220) 
(589,023) 
 
 
443,068 
(787) 
5,722,306 
6,164,587 
 
 
 
 
 
 
Capital expenditure 
(832,241) 
(1,569) 
- 
(833,810) 
 
 
 
 
 
 
The revenues from external customers in 2025 are comprised of the following products Bleepa: 
£794,440, Image Engineering license fees: £57,545 and legacy products Cadran PACS: £33,638. 
 
 
Year ended 31 May 2024 
 
 
Medical 
Imaging 
Head 
Office 
Total 
 
 
 
£ 
£ 
£ 
Revenue 
 
 
 
 
 
External 
 
 
1,181,544 
- 
1,181,544 

Strategic Report >>> Governance >>> Financial Statements 
 
Notes to the financial statements (continued) 
 
 
Feedback plc 
Annual report and accounts for the year ended 31 May 2025 
77 
 
4. 
Segmental Reporting (continued) 
 
 
 
Expenditure 
 
 
 
 
Total (excluding depreciation and 
amortisation) 
 
(2,829,839) 
(991,154) 
(3,820,993) 
Depreciation and amortisation 
 
(957,549) 
- 
(957,549) 
 
 
 
 
 
Loss before tax 
 
(2,605,844) 
(991,154) 
(3,596,998) 
Tax credit 
 
298,631 
- 
298,631 
 
Balance sheet 
Total assets 
 
4,467,243 
3,871,674 
8,338,917 
Total liabilities 
 
(608,888) 
(85,292) 
(694,180) 
 
 
 
 
 
 
 
3,858,355 
3,786,382 
7,644,737 
 
 
 
 
 
Capital expenditure (all located in the 
UK) 
 
(1,312,824) 
- 
(1,312,824) 
 
 
 
 
 
 
 eported se ments’ assets are reconci ed to tota  assets as fo  o s: 
 
 
External revenue by 
Non-current assets by 
 
location of customer 
location of assets 
 
2025 
2024 
2025 
2024 
 
£ 
£ 
£ 
£ 
 
 
 
 
 
United Kingdom 
822,676 
1,058,956 
589,023 
4,081,129 
Europe 
- 
- 
- 
- 
Rest of the world 
62,947 
122,588 
- 
- 
Total 
885,623 
1,181,544 
589,023 
4,081,129 
 
 
 
 
£221,378 of revenue recognised in the current year was recorded in contract liabilities in the prior year 
(2024: £441,048). 
 
Major customers 
During the year ended 31 May 2025, the Group generated £491,250 of revenue from one customer in 
the United Kingdom, which is equal to 55% of total Group revenues in the year. Major customer from the 
rest of the world is located in USA and accounts for £57,545 of group revenue generated.  
 
5. 
Other operating expenses  
 
 
 
 
2025 
2024 
 
 
 
 
£ 
£ 
Administrative costs: 
 
 
 
 
 
Employment and other costs  
 
 
 
4,002,447 
3,834,999 
Amortisation and depreciation costs 
 
 
 
1,146,711 
957,549 
 
 
 
 
5,149,158 
4,792,548 
 
 
 
 
 
 
6. 
Operating loss  
 
 
 
 
 
2025 
2024 
 
 
 
 
£ 
£ 
This is stated after charging 
 
 
 
 
 

Strategic Report >>> Governance >>> Financial Statements 
 
Notes to the financial statements (continued) 
 
 
Feedback plc 
Annual report and accounts for the year ended 31 May 2025 
78 
5. Operating loss (continued) 
 
Depreciation and amortisation 
 
 
 
 
 
Owned assets 
 
 
 
11,860 
14,422 
Amortisation of intangible assets 
 
 
 
1,134, 852 
943,128 
Impairment of intangible assets                         
 
 
3,192,429 
- 
 
 
 
 
 
 
Provision for doubtful debts 
 
 
 
(720) 
(320) 
 
Foreign exchange differences 
 
 
 
36,621 
26,122 
 uditors’ remuneration 
 
 
 
 
 
   Audit of parent company and group financial statements 
25,200 
22,170 
   Audit of subsidiaries 
 
 
 
16,800 
14,780 
 
 
 
 
 
 
 
7. 
Net finance income  
 
 
 
 
2025 
2024 
 
 
 
 
£ 
£ 
Interest received 
 
 
 
117,813 
93,135 
 
 
 
 
117,813 
93,135 
 
8. 
Directors and employees  
 
 
 
 
2025 
2024 
2025 
2024 
 
 
 
Average 
Average 
Year-end 
FTE 
Year-end 
FTE 
Number of employees 
 
 
 
 
 
 
Selling and distribution 
 
 
6 
2 
7 
3 
Administration 
 
 
16 
17 
15 
17 
Research and development 
 
 
7 
7 
7 
7 
 
 
 
29 
26 
29 
27 
 
 
 
 
 
 
2025 
 
2024 
 
 
 
 
 
£ 
£ 
Staff costs 
 
 
 
 
 
 
Wages and salaries 
 
 
 
 
2,293,588 
2,138,863 
Social security costs 
 
 
 
 
262,068 
250,428 
Payments to defined contribution pension 
scheme 
 
 
238,044 
225,800 
Share based payment expense 
 
 
 
 
216,930 
74,469 
 
 
 
 
 
3,010,630 
2,689,560 
 
Details of Directors’ remuneration for the year ended 31 May 2025 and the prior year ended 31 May 
2024 are set out in the Remuneration Committee report on pages 54 – 56. 
 
 
 
 
 

Strategic Report >>> Governance >>> Financial Statements 
 
Notes to the financial statements (continued) 
 
 
Feedback plc 
Annual report and accounts for the year ended 31 May 2025 
79 
9. 
Taxation on loss  
 
 
 
2025 
2024 
 
 
 
£ 
£ 
(a) 
The tax credit for the year: 
 
 
 
 
UK Corporation tax 
 
1,867 
(298,631) 
 
 
 
 
 
 
Deferred Tax: 
Origination and reversal of timing differences 
 
 
30,393 
 
- 
 
Current tax (credit)/expense 
 
32,260 
(298,631) 
 
 
 
 
 
 
 
 
32,260 
(298,631) 
 
 
 
 
 
 
(b) 
Tax reconciliation 
 
 
 
 
Loss before tax 
 
(22,108,134) 
(4,507,137) 
 
 
 
 
 
 
Loss at the standard rate of corporation tax in the UK of 
25% (2023 – 20%) 
 
(5,527,033) 
(1,126,784) 
 
Fixed asset differences 
 
1 
(1,665) 
 
Expenses non-deductible for tax purposes 
 
3,796,893 
270,884 
 
Other permanent differences 
 
(298) 
164 
 
Additional deduction for R&D expenditure 
 
- 
(345,517) 
 
Surrender of tax losses for R & D tax credit refund 
 
- 
448,368 
 
Deferred tax not recognised 
 
1,760,830 
455,637 
 
Foreign tax credits  
 
1,867 
282 
 
Tax charge for the year 
 
32,260 
(298,631) 
 
 
 
(c) 
Factors which may affect future tax charges 
 
 
In view of the tax losses carried forward there is a deferred tax amount of approximately 
£3,727,451 (2024: £1,966,621) which has not been recognised in these Financial Statements. 
This contingent asset will be realised when the Group makes sufficient taxable profits in the 
relevant company. 
 
(d) 
Deferred tax – Company 
 
 
In view of the tax losses carried forward there is a deferred tax amount of approximately -
£1,289,666 (2024: £1,179,468) which has not been recognised in the Company Financial 
Statements. This contingent asset will be realised when the Company makes sufficient taxable 
profits. 
 
  
10.  
Results of Feedback Plc  
As permitted by Section 408 of the Companies Act 2006, the income and expenditure account of the 
parent company is not presented as part of these financial statements.  he  ompany’s loss for the 
financial year is £15,519,728 (2024 loss: £1,488,345). The loss for the financial year 2025 includes an 
impairment charge on the investment in its subsidiary Feedback Medical Ltd of £14,699,125, further 
detail on this can be found in note 12. 
11. 
Loss per share 
Basic loss per share is calculated by reference to the loss on ordinary activities after taxation of 
£7,317,423, (2024: £3,298,367) and on the weighted average shares in issue of 28,699,980 (2024: 
13,334,659). 
 
 
 
2025 
£ 
2024  
£ 

Strategic Report >>> Governance >>> Financial Statements 
 
Notes to the financial statements (continued) 
 
 
Feedback plc 
Annual report and accounts for the year ended 31 May 2025 
80 
11. 
Loss per share (cont.) 
 
 
 
Net loss attributable to ordinary 
equity holders  
 
(7,317,423) 
(3,298,367) 
 
 
 
 
 
 
2025 
2024 
Weighted average number of ordinary 
shares for basic earnings per share 
 
28,699,980 
13,334,659 
Effect of dilution: 
 
 
 
Share Options 
 
- 
- 
        
Warrants 
- 
- 
Weighted average number of ordinary 
shares adjusted for the effect of 
dilution 
 
28,699,980 
13,334,659 
Loss per share (pence) 
 
 
 
Basic 
 
(25.50) 
(24.74) 
Diluted 
 
(25.50) 
(24.74) 
 
There is no dilutive effect of the share options and warrants as the dilution would be negative for the 
periods presented. There are 4,010,875 share options outstanding as at 31 May 2025 which could 
potentially dilute basic earnings per share in the future but were not included in the calculation of diluted 
earnings per share because they are anti-dilutive for the periods presented.  
 
12. 
Investments  
 
 
Share in Group 
undertakings 
Total 
 
Company 
£ 
£ 
 
 
 
 
 
Cost 
 
 
 
At 31 May 2023 
12,317,795 
12,317,795 
 
Addition (see note below)  
8,080 
8,080 
   At 31 May 2024 
12,325,875 
12,325,875 
 
Addition (see note below) 
54,226 
54,226 
 
As at 31 May 2025 
12,380,101 
12,380,101 
 
 
 
 
 
Provision for impairment 
 
 
 
At 31 May 2023 
2,817,693 
2,817,693 
 
Additional impairment included in operating 
expenses  
1,004,649 
   1,004,649 
 
At 31 May 2024 
3,822,342 
3,822,342 
 
Additional impairment included in operating 
expenses (see note below)  
8,557,759 
     8,557,759 
 
 
 
 
 
At 31 May 2025 
12,380,101 
12,380,101 
 
 
 
 
 
Net Book Value 
 
 
 
At 31 May 2025 
- 
- 
 
At 31 May 2024 
8,503,533 
8,503,533 
 

Strategic Report >>> Governance >>> Financial Statements 
 
Notes to the financial statements (continued) 
 
 
Feedback plc 
Annual report and accounts for the year ended 31 May 2025 
81 
12. 
Investments (continued) 
All of the above investments are unlisted. 
The cost additions in 2025 of £54,226 are related to options in Feedback Medical Limited which would 
be satisfied with Feedback Plc shares if/when they are exercised. 
The impairment loss in 2025 by the Company (Head Office segment) primarily relates to a £8,557,657 
impairment against the cost of investment in the principal operating subsidiary of the Group, Feedback 
Medical Limited.  The carrying value of the Company's investment in Feedback Medical Limited was 
£8,557,657 prior to an impairment review and has now been fully impaired. A full impairment of £102 
against the cost of investment in Feedback Medical India PVT Limited was also made. 
 he total carrying  alue of the  ompany’s equity in estment plus loan in estment of £6,141,468 in 
Feedback Medical Limited was £14,699,125 prior to an impairment review.  
The impairment review, which is performed annually or more frequently if events or changes in 
circumstances indicate a potential impairment, compares the carrying value to the recoverable amount, 
being the higher of  alue in use (“V  ”) and fair  alue less costs to sell.  
Management prepared five-year cash flow forecasts (aligned with IAS 38) under several scenarios 
reflecting a range of potential outcomes. To ensure a prudent assessment the most conservative 
scenario was selected as the basis for the impairment review, with a modest revenue growth rate of 5% 
(Level 3 of the fair value hierarchy) over this five-year period and without any terminal value, inherently 
assuming no new customer wins. The cashflows were discounted using a discount rate (pre-tax) of 
20.15% (Level 3 input of fair value hierarchy). Management has determined the VIU of Feedback Medical 
Limited as being Nil under these conservative assumptions.  
On this basis, the recoverable amount has a shortfall compared to the total carrying value of £14,699,125 
(equity investment plus loan) and therefore an impairment of £14,699,125 has been recognised, of which 
£8,557,657 has been recognised against the equity investment in Feedback Medical Limited, bringing 
the carrying value to Nil (2024: £8,503,533) and £6,141,468 has been recognised against the loan 
investment in Feedback Medical Limited, also bringing this carrying value to Nil.  
Sensitivity analyses of key inputs have been performed, which would result in a change to the 
impairment conclusion as follows:  
Sensitivity  
VIU (recoverable amount) 
Impairment  
-2% change in discount rate 
Nil 
£14,699,125 
10% annual revenue growth 
£334,777 
£14,364,349 
25% annual revenue growth 
£4,830,163 
£9,868,963 
50% annual revenue growth 
£18,016,765 
Nil 
 
 
 
An impairment loss for a non-goodwill asset can be reversed in future accounting periods if the 
circumstances that caused the original loss have been reversed. No impairment reversals were 
recognised during the year. 
Particulars of principal subsidiary companies during the year, all the shares of which being beneficially 
held by Feedback Plc, were as follows: 
 
 Company 
Activity 
Country of 
incorporation and 
operation 
Proportion of Shares held  
Brickshield Limited 
Dormant 
England 
100% 
Ordinary £1 

Strategic Report >>> Governance >>> Financial Statements 
 
Notes to the financial statements (continued) 
 
 
Feedback plc 
Annual report and accounts for the year ended 31 May 2025 
82 
12. 
Investments (continued) 
Bleepa Limited 
Dormant 
England 
100% 
Ordinary £2 
Feedback Medical 
Limited 
Medical Imaging 
England 
100% 
A Ordinary £1 
100% B Ordinary 1p 
Feedback Medical 
India Private Limited 
Medical Imaging 
India 
Direct 0.1% and Indirect 99.9% 
Ownership 100% 
Ordinary INR 10 
TexRAD Limited 
Medical Imaging 
England 
100% 
Ordinary 1p 
 
All the subsidiary companies have been included in these consolidated financial statements. 
 
TexRAD Limited is owned 100% by virtue of a direct holding by Feedback plc of 91% and an indirect 
holding via Feedback Medical Ltd of 9%.  
 
Feedback Medical India Private Limited is owned 100% by virtue of a direct holding by Feedback Plc 
of 0.1% and an indirect holding via Feedback Medical Ltd of 99.9%. Its registered office address is 
Shop G 183, Ground Floor, Raghuleela, Mega Mall, SV Road, Kandivali West, Mumbai, Mumbai City, 
Maharashtra, India, 400067. The statutory year end for Feedback Medical India Private Limited is 31 
March. 
 
 ach of the other subsidiary’s registered office address is 201  emple  hambers, 3-7 Temple 
Avenue, London, England, United Kingdom, EC4Y 0DT.  
 
In accordance with section 394A of the Companies Act 2006, a company is exempt from preparing 
individual accounts for a financial year. This section 394A of the Companies Act 2006 applies to 
Brickshield Limited (company registration number 06514313) and Bleepa Limited (company 
registration number 12118570). 
 
 
13. 
Property, plant and equipment  
 
 
Computer 
Total 
 
 
Equipment 
Group 
 
£ 
£ 
 
 
 
 
Cost  
 
 
 
 
 
 
At 31 May 2023 
 
71,038 
71,038 
Additions  
 
12,506 
12,506 
 
 
 
 
At 31 May 2024 
 
83,544 
83,544 
Additions 
 
10,450 
10,450 
 
 
 
 
As 31 May 2025 
 
               93,994 
93,994 
 
Depreciation 
At 31 May 2023 
 
56,129 
56,129 
 
 
 

Strategic Report >>> Governance >>> Financial Statements 
 
Notes to the financial statements (continued) 
 
 
Feedback plc 
Annual report and accounts for the year ended 31 May 2025 
83 
13. 
Property, plant and equipment (cont.) 
Charge for the year 
 
14,422 
14,422 
 
 
 
 
At 31 May 2024 
 
70,551 
70,551 
Charge for the year 
 
11,860 
11,848 
 
 
 
 
At 31 May 2025 
 
82,411 
82,399 
 
 
 
Net Book Value 
 
 
 
At 31 May 2025 
 
11,583 
11,583 
 
 
 
 
 
 
 
At 31 May 2024 
 
12,993 
12,993 
 
 
14. 
Intangible assets  
 
Software 
development 
Intellectual 
Property 
Total 
 
£ 
£ 
£ 
Cost 
 
 
 
At 31 May 2023 
5,630,692 
197,852 
5,828,544 
Additions  
1,293,342 
6,976 
1,300,318 
At 31 May 2024 
6,924,034 
204,828 
7,128,862 
 
Additions 
823,361 
 
823,361 
At 31 May 2025 
7,747,395 
204,828 
7,952,223 
 
Amortisation and Impairment 
 
 
 
At 31 May 2023 
1,952,123 
165,475 
2,117,598 
Amortisation charge for year 
932,383 
10,745 
943,128 
At 31 May 2024 
2,884,506 
176,220 
3,060,726 
Impairment 
3,175,233 
17,196 
3,192,429 
Amortisation charge for year 
1,123,440 
11,412 
1,134,852 
At 31 May 2025 
7,183,179 
204,828 
7,388,007 
 
 
 
 
Net Book Value 
 
 
 
At 31 May 2025 
564,216 
- 
564,216 
 
 
 
 
At 31 May 2024 
4,039,528 
28,608 
4,068,136 
 
 
 
 
An impairment review for the cash generating unit (CGU) - Bleepa has been performed based on its VIU.  
Bleepa belongs to the Medical Imaging reportable segment. Management prepared five-year cash flow 
forecasts (aligned with the useful life of the intangible assets) under several scenarios reflecting a range 
of potential outcomes. To ensure a prudent assessment the most conservative scenario was selected 
as the basis for the impairment review, whereby revenues are assumed to be generated from existing 
customer contracts only of which only two customers renew annually over this five-year period and 
without any terminal value.   
The cashflows were discounted resulting in an NPV of £564,216 in this conservative scenario. This 
compares to a pre-impairment carrying amount of £3,764,517, resulting in the recognition of an 
impairment loss of £3,192,429. The impairment loss has been allocated to individual assets that 
constitute the Bleepa CGU in accordance with IAS 36 (104-105). The primary events and circumstances 
that led to the recognition of an impairment loss were: 

Strategic Report >>> Governance >>> Financial Statements 
 
Notes to the financial statements (continued) 
 
 
Feedback plc 
Annual report and accounts for the year ended 31 May 2025 
84 
14. Intangible assets (continued) 
• Fall in the share price of parent company Feedback plc;  
• Uncertainty around NHS contracts and the timing of those contracts due to the ongoing merging 
of NHSE with the DHSC and the requirement for ICBs to reduce operational costs; and 
• Wider macro-economic environment of the UK having an effect on growth rates. 
Key assumptions applied in the VIU assessment: 
• Discount rate (pre-tax) of 20.15% using the Capital Asset Pricing Model (CAPM), with the following 
key assumptions:  
- Beta of 2.0, considered conservative when benchmarked against comparable companies  
- Risk-free rate of 4.7% based on the UK 10-year government bond 
- Equity risk premium of 5.1% based on latest publicly available data 
- Business risk premium of 5.0% 
- Long term gearing target of 11.1% 
• Forecast period: 5 years, without any terminal value 
• Revenues from existing customer contracts only of which only two customers renew annually 
Sensitivity analyses of key inputs has been performed, which would result in a change to the impairment 
conclusion as follows:  
Sensitivity  
VIU (recoverable amount) 
Impairment  
 +2% change in discount rate 
£556,744 
£3,207,773 
 -2% change in discount rate 
£588,437 
£3,176,079 
+50% change in revenue 
£1,252,032 
£2,512,484 
-20% change in revenue 
£358,884 
£3,405,633 
 
Summary: 
 
Carrying value before impairment 
£3,764,517 
 
VIU (recoverable amount) 
£564,216 
 
Impairment loss recognised 
£3,192,429 
 
Management considers that the revised carrying amount of the intangible assets reflects their 
recoverable amount as at 31 May 2025. In preparing the impairment assessment, conservative 
assumptions were required to be applied, for example, assuming no additional new customer wins over 
a five-year period. The Board continues to believe that the technology has significant potential, and this 
impairment does not reflect their commercial assessment of the  alue of the Group’s intangible assets. 
An impairment loss for a non-goodwill asset can be reversed in future accounting periods if the 
circumstances that caused the original loss have been reversed. No impairment reversals were 
recognised during the year. 
 
15. 
Trade and other receivables  
 
Group 
Company 
 
2025 
2024 
2025 
2024 
 
£ 
£ 
£ 
£ 
Amounts falling due within one year 
 
 
 
 
Trade receivables 
2,189 
1,110 
- 
- 
Other receivables 
13,069 
10,601 
11,919 
9,868 
Prepayments 
73,623 
59,720 
40,540 
33,715 

Strategic Report >>> Governance >>> Financial Statements 
 
Notes to the financial statements (continued) 
 
 
Feedback plc 
Annual report and accounts for the year ended 31 May 2025 
85 
 
15. 
Trade and other receivables (continued) 
Accrued Revenue 
9,657 
10,210 
- 
- 
 
98,538 
81,641 
52,459 
43,583 
 
 
16. 
Trade and other payables  
 
Group 
Company 
 
2025 
2024 
2025 
2024 
 
£ 
£ 
£ 
£ 
Amounts falling due within one year 
 
 
 
 
Trade payables 
113,589 
179,755 
13,619 
9,654 
Other payables 
25,650 
21,412 
- 
- 
Other taxes and social security 
76,184 
98,394 
19,966 
18,503 
Accruals 
149,422 
178,163 
63,620 
57,123 
Contract liabilities 
224,178 
216,456 
- 
- 
 
589,023 
694,180 
97,205 
85,280 
 
Neither the Group or the Company have any borrowings and so there are no changes in liabilities 
arising from external financing activities. 
 
 
17. 
Financial instruments  
 
 he Group’s o erall risk management programme seeks to minimise potential ad erse effects on the 
Group’s financial performance. 
 
 he Group’s financial instruments comprise cash and cash equi alents and  arious items such as trade 
payables and receivables that arise directly from its operations. The Group is exposed through its 
operations to the following financial risks: 
 
• 
Credit risk 
• 
Foreign currency risk 
• 
Liquidity risk 
• 
Cash flow interest rate risk 
• 
Reliance on one major customer 
 
Fair value Hierarchy 
The Group uses the following hierarchy for determining and disclosing the fair value of financial 
instruments by valuation technique: 
 
• 
Level 1: quoted (unadjusted) prices in active markets for identical assets or liabilities 
• 
Level 2: other techniques for which all inputs that have a significant effect on the recorded fair 
value are observable, either directly or indirectly 
• 
Level 3: techniques that use inputs that have a significant effect on the recorded fair value that 
are not based on observable market data 
 
The share options and warrants issued by the group during prior years were valued under level three 
above as noted in note 18 below. 
 
In line with all other businesses, the Group is exposed to risks that arise from its use of financial 
instruments.   his note describes the Group’s objecti es, policies and processes for managing those 
risks. Further quantitative information in respect of these risks is presented throughout these financial 
statements.  here ha e been no substanti e changes in the Group’s e posure to financial instrument 
risks and consequently the objectives, policies and processes are unchanged from the previous period. 
 

Strategic Report >>> Governance >>> Financial Statements 
 
Notes to the financial statements (continued) 
 
 
Feedback plc 
Annual report and accounts for the year ended 31 May 2025 
86 
 
17.        Financial instruments (continued) 
 he Board has o erall responsibility for the determination of the Group’s risk management policies.  he 
objective of the Board is to set policies that seek to reduce the risk as far as possible without unduly 
affecting the Group’s competiti eness and effectiveness. Further details of these policies are set out 
below: 
 
Credit risk 
 
The Group is exposed to credit risk primarily on its trade receivables, which are spread over a range of 
countries, a factor that helps to dilute the concentration of the risk. Group policy, implemented locally, is 
to assess the credit risk of each new customer before entering into binding contracts. Each customer 
account is then reviewed on an ongoing basis (at least once a year) based on available information and 
payment history. 
 
The Group applies the IFRS 9 simplified approach to measuring expected credit losses which uses a 
lifetime expected credit loss allowance for all trade receivables. The provision for credit losses on trade 
receivables is based on an expected credit loss model that calculates the expected loss applicable to 
the receivable balance over its lifetime. 
 
Expected credit losses are calculated in accordance with the simplified approach permitted by IFRS 9, 
using a provision matrix applying lifetime historical credit loss experience to the trade receivables. An 
additional provision for credit loss of £Nil has been recognised during the year (2024: £Nil) for trade 
receivables measured at an amount equal to lifetime expected credit losses. 
 
The Group holds no collateral. It has a minimal risk policy with funds held following fund raises so it holds 
the vast majority of its cash with mainstream UK banks.  
 
 he Group’s customers  ere primarily the NHS in 2025, for which the risk of default has been assessed 
to be immaterial. 
 
The carrying amount of financial assets represents the maximum credit exposure. The maximum 
exposure to credit risk at the reporting date is:  
 
Group 
Company 
 
2025 
2024 
2025 
2024 
 
£ 
£ 
£ 
£ 
Trade and other receivables 
98,538 
81,641 
52,459 
43,583 
Loans to subsidiary companies 
- 
- 
6,365,645 
3,132,873 
 
 
 
 
Cash and cash equivalents 
5,949,757 
3,877,503 
5,767,067 
3,828,092 
 
6,048,295 
3,959,144 
12,185,171 
7,004,548 
 
All financial assets mentioned in the above table are measured at amortised cost.  
 
The measurement basis is determined by reference to both the business model for managing the 
financial asset and the contractual cash flow characteristics of the financial asset.  
 
 he group’s financial assets comprise of trade and other recei ables and cash and cash 
equivalents. Trade  
 
receivables are measured at amortised cost and are carried at the original invoice amount less 
allowances for expected credit losses. 
 
 
 

Strategic Report >>> Governance >>> Financial Statements 
 
Notes to the financial statements (continued) 
 
 
Feedback plc 
Annual report and accounts for the year ended 31 May 2025 
87 
 
17.        Financial instruments (continued) 
 
Analysis of trade receivables  
 
 
Total 
 
Current 
30 days 
past due 
60 days 
past due 
90 days 
past due 
 
£ 
£ 
£ 
£ 
£ 
Group 
 
 
 
 
 
2025 
2,189 
2,050 
- 
- 
139 
2024 
1,110 
- 
1,110 
- 
- 
Company 
 
 
 
 
 
2025 
- 
- 
- 
- 
- 
2024 
- 
- 
- 
- 
- 
 
Foreign currency risk 
Foreign exchange transaction risk arises when the Group enters into transactions denominated in a 
currency other than the functional currency.  
 
Foreign currency amounts generated from trading are converted back to sterling and required foreign 
currency amounts for suppliers will be converted from sterling and the use of forward currency contracts 
is considered. However, the Group does not currently use any forward contracts.  
 
 he Group’s main foreign currency risk is the short-term risk associated with accounts receivable and 
payable denominated in currencies that are not the subsidiaries’ functional currency.  he risk arises on 
the difference in the exchange rate between the time invoices were raised/received and the time invoices 
were settled/paid.  
 
The following table shows the net assets, stated in pounds sterling, exposed to exchange rate risk that 
the Group and Company had at 31 May 2025. 
 
 
Group 
Company 
 
 
2025 
2024 
2025 
2024 
 
 
 
 
 
 
 
 
£ 
£ 
£ 
£ 
 
 
 
 
 
 
Trade Receivables 
 
2,189 
- 
- 
- 
 
 s at 31 May 2025 £2,189 (2024: £Nil) of Feedback Medical  ndias’s net trade recei ables are 
denominated in foreign currency. A 5% increase/fall in exchange rates would lead to a profit/loss of £109 
(2024: £Nil). The Directors do not generally consider it necessary to enter into derivative financial 
instruments to manage the exchange risk arising from its operations.   
 
Liquidity risk 
Cash flow forecasting is performed for both the Group and in the operating entities of the Group. Rolling 
forecasts of the Group’s liquidity requirements are monitored to ensure it has sufficient cash to meet 
operational needs. 
 
Financial liabilities measured at amortised 
cost 
 
 
 
 
 
 
 
 
Group 
Company 
 
 
 
2025 
2024 
2025 
2024 
 
 
 
£ 
£ 
 
 
Trade and other payables 
 
 
139,240 
201,167 
13,619 
9,654 
 
 
 
 
 
 
 

Strategic Report >>> Governance >>> Financial Statements 
 
Notes to the financial statements (continued) 
 
 
Feedback plc 
Annual report and accounts for the year ended 31 May 2025 
88 
17.        Financial instruments (continued) 
 
The following are maturities of financial liabilities, including estimated contracted interest payments. 
 
 
 
Carrying amount 
£ 
Contractual 
cash flow 
£ 
6 months or 
less 
£ 
 
 
 
Group 
 
 
 
2025 
139,240 
139,240 
139,240 
2024 
201,167 
201,167 
201,167 
 
 
 
 
Company 
 
 
 
2025 
13,619 
13,619 
13,619 
2024 
9,654 
9,654 
9,654 
 
Cash flow interest rate risk 
The Group presently has no substantial interest rate risk exposure. 
 
Capital under management 
The Group considers its capital to comprise its ordinary share capital, share premium, capital reserve, 
and accumulated retained earnings. 
 
 he Group’s objecti es  hen managing the capital are: 
● 
 o safeguard the Group’s ability to remain a going concern. 
● 
To maximise returns for shareholders in order to meet capital requirements and appropriately adjust 
the capital structure, the Group may issue new shares, dispose of assets to pay down debt, return 
capital to shareholders and vary dividend payments. 
 here ha e been no changes to the group’s capital management objecti es in the year, and there ha e 
been no changes to the group’s e posure to financial instrument risk in the year. 
 
18. 
Share capital and reserves  
 
 
 
2025 
2024 
 
Number 
Number 
Allotted, called up and fully paid ordinary shares of 1 penny: 
 
 
 
As at start of period (01 June) 
 
13,334,659 
 
13,334,659 
Issued during year 
30,480,120 
- 
As at end of period (31 May)  
43,814,779 
13,334,659 
Allotted, called up and fully paid deferred shares of 49 pence: 
 
 
 
As at start of period (01 June) 
 
- 
 
- 
Issued during year 
13,334,659 
- 
As at end of period (31 May)  
13,334,659 
- 
 
During 2025, Feedback plc successfully raised approximately £6.1 million (gross) through a placing, 
subscription, and retail offer, issuing a total of 30,480,120 new ordinary shares at 20 pence each, with 
admission to AIM occurring on 29 November 2024. 
 
Share Options 
Share options are granted to directors and employees. Options are conditional on the employee 
completing a specific length of service (the vesting period).   

Strategic Report >>> Governance >>> Financial Statements 
 
Notes to the financial statements (continued) 
 
 
Feedback plc 
Annual report and accounts for the year ended 31 May 2025 
89 
18. 
Share capital and reserves (continued) 
 
The options are exercisable from the end of the vesting period and lapse after ten years after the grant 
date. The Group has no legal or constructive obligation to repurchase or settle the options in cash. 
 
During the year, the Company had the following share options in issue: 
Grant Date 
No. 
options as 
at 31 May 
2024 
Granted 
in year 
Lapsed 
in year 
Cancelled 
No. 
options 
as at 31 
May 2025 
Exercise 
price 
(pence) 
Exercisable period 
 
 
 
 
 
 
 
 
26 June 18(1) 
14,000 
- 
- 
 
14,000 
372 
01 March 19 – 26 June 28 
09 April 19(2) 
46,660 
- 
- 
46,660 
- 
218 
09 April 19 – 09 April 29 
23 April 20(3) 
75,000 
- 
- 
50,000 
25,000 
240 
01 June 20 – 24 April 30 
06 August 20(4)  
67,493 
- 
- 
67,493 
- 
240 
06 August 20 – 06 August 30 
23 February 22(5) 
723,752 
- 
- 
675,752 
48,000 
140 
31 May 22 – 31 May 30 
23 February 22(6) 
83,859 
- 
- 
83,859 
- 
140 
23 February 23 – 23 February 
32 
28 May 24(7) 
49,188 
- 
5,532 
42,153 
1,503 
140 
31 May 25 – 31 May 32 
28 May 24(8) 
17,538 
- 
5,532 
10,503 
1,503 
140 
31 May 25 – 31 May 32 
14 Jan 25(9) 
- 
100,000 
- 
- 
100,000 
20 
5 years from vesting date 
14 Jan 25(10) 
- 
2,436,840 
- 
- 
2,436,840 
20.8 
5 years from vesting date 
24 Feb 25(11) 
- 
833,361 
- 
- 
833,361 
20 
5 years from vesting date 
14 Jan 25(12) 
- 
550,668 
- 
- 
550,668 
1 
5 years from vesting date 
 
1,077,490 
3,920,869 
11,064 
976,420 
4,010,875 
 
 
 
 
 
1. Options vest in full on 01 March 19 
2. Options vest immediately upon date of grant. 
3. Options vest over three years as to one-third on 01 June 20, one-third on 01 June 21, and one-third on 01 
June 22 
4. Options vest over three years as to one-third on 06 August 20, one-third on 06 August 21, and one-third on 
06 August 22 
5. Options vest based on share price performance conditions as to one- third when the 60 day weighted 
average share price reaches 240p at any time during the period from 31 May 2022 to 31 May 2025, one- 
third when the 60 day weighted average share price reaches 372p at any time during the period from 31 May 
2023 to 31 May 2025, and one- third when the 60 day weighted average share price reaches 600p at any 
time during the period from 31 May 2024 to 31 May 2025 
6. Options vest over three years as to one-third on the first anniversary of the date of grant, one-third on the 
second anniversary of the date of grant, and one-third on the third anniversary of the date of grant 
7. Options vest based on share price performance conditions - first third when SP hits 240p (from 31/05/25 
onwards), 2nd third when share price hits 372p (from 31/05/26 onwards) and final third when share price hits 
600p (from 31/05/27 onwards)   
8. 50% of Options vest based on share price performance conditions - first third when SP hits 240p (from 
31/05/25 onwards), 2nd third when share price hits 372p (from 31/05/26 onwards) and final third when share 
price hits 600p (from 31/05/27 onwards).  50% of Options vest over three years - of which: one-third in May 
2025, one-third in May 2026 and one-third in May 2027  
9. Subject to time-based vesting conditions only with the options vesting in equal monthly tranches over three 
years 
10. The Options will vest in four equal tranches, conditional on achieving certain targets as follows: 1. 25% vest 
immediately - to create a retention mechanism from grant; 2. 25% vest on Reported Revenue of £8.0m; 3. 
25% vest on Reported Revenue of £12.0m; and 4. 25% vest on Reported Revenue of £20.0m 
11. The Options will vest in four equal tranches, conditional on achieving certain targets as follows: 1. 25% vest 
immediately - to create a retention mechanism from grant; 2. 25% vest on Reported Revenue of £8.0m; 3. 
25% vest on Reported Revenue of £12.0m; and 4. 25% vest on Reported Revenue of £20.0m.  
12. The Options will vest in four equal tranches, conditional on achieving certain targets as follows: 1. 25% vest 
immediately - to create a retention mechanism from grant; 2. 25% vest on Reported Revenue of £8.0m; 3. 
25% vest on Reported Revenue of £12.0m; and 4. 25% vest on Reported Revenue of £20.0m.  

Strategic Report >>> Governance >>> Financial Statements 
 
Notes to the financial statements (continued) 
 
 
Feedback plc 
Annual report and accounts for the year ended 31 May 2025 
90 
18. 
Share capital and reserves (continued) 
During the year the company cancelled 976,420 outstanding share options as per the above table in 
accordance with IFRS 2.28(a-c).  
 
Subsequently the parent company granted new options to the director and employees on 14 Jan 2025 
and 24 Feb 2025, the Bank of England Yield Curve data was used to determine the risk-free rate 
reasonable depending on the expected life of each tranche. Expected volatility was calculated using a 
peer group average of similar companies with similar sizes within a comparable industry, using the 
expected life of the option capped at 5 years due to reasonable assumption due to volatility and pivot 
of Feedback’s product.  
 
For the options granted by the parent company to director and employees on 14 Jan 2025 and 24 Feb 
2025, the following assumptions have been made using the Black Scholes model for each tranche: 
 
Tranche 
Date granted 
Option 
period 
Exercise 
price 
Market 
value at 
grant 
Risk 
free 
rate 
BoE - 
yield 
basis 
Volatility 
Fair 
value 
Unapproved Scheme (Chairman) 
£ 
£ 
 
 
 
£ 
All 
14/01/2025 
4.04 
0.200 
0.208 
4.58% 
4 year 
105.51% 
0.154 
EMI option scheme (Directors and employees) 
 
Tranche 1 
14/01/2025 
2.50 
0.208 
0.208 
4.41% 
2 Year 
75.93% 
0.100 
Tranche 2 
14/01/2025 
3.88 
0.208 
0.208 
4.46% 
3 Year 
89.75% 
0.136 
Tranche 3 
14/01/2025 
4.88 
0.208 
0.208 
4.58% 
4 Year 
105.15% 
0.162 
Tranche 4 
14/01/2025 
6.88 
0.208 
0.208 
4.76% 
5 year 
117.46% 
0.186 
Unapproved Scheme (CEO) 
Tranche 1 
14/01/2025 
2.50 
0.010 
0.208 
4.41% 
2 Year 
75.93% 
0.199 
Tranche 2 
14/01/2025 
3.88 
0.010 
0.208 
4.46% 
3 Year 
89.75% 
0.200 
Tranche 3 
14/01/2025 
4.88 
0.010 
0.208 
4.58% 
4 Year 
105.15% 
0.202 
Tranche 4 
14/01/2025 
6.88 
0.010 
0.208 
4.76% 
5 year 
117.46% 
0.205 
EMI option scheme (CFO) 
Tranche 1 
25/02/2025 
2.50 
0.200 
0.1775 
4.06% 
2 year 
72.03% 
0.076 
Tranche 2 
25/02/2025 
3.76 
0.200 
0.1775 
4.13% 
3 year 
88.97% 
0.110 
Tranche 3 
25/02/2025 
4.76 
0.200 
0.1775 
4.29% 
4 year 
104.02% 
0.134 
Tranche 4 
25/02/2025 
6.76 
0.200 
0.1775 
4.48% 
5 year 
122.45% 
0.159 
 
 
The following table illustrates the number and weighted average exercise prices of, and movements in, 
share options during the year: 
 
Number 
Weighted average 
exercise price 
 
2025 
2024 
2025 
2024 
 
 
 
Pence  
Pence 
Outstanding at 01 June 
1,077,490 
1,065,196 
160 
186 
Granted in year 
3,920,869 
66,726 
21 
- 
Cancelled in year 
976,420 
- 
156 
- 
Lapsed in year 
11,064 
54,432 
140 
649 
Outstanding at 31 May 
4,010,875 
1,077,490 
22 
160 
 
 
 
 
 
 

Strategic Report >>> Governance >>> Financial Statements 
 
Notes to the financial statements (continued) 
 
 
Feedback plc 
Annual report and accounts for the year ended 31 May 2025 
91 
18. Share capital and reserves (continued)  
 
Warrants 
There are no outstanding warrants at the end of 31 May 2025. 
 
The nature and purpose of each reserve within equity is as follows: 
Share premium  
• 
Amount subscribed for share capital in excess of 
nominal value 
Capital reserve 
• 
Reserve on consolidation of subsidiaries 
Translation reserve 
• 
Gains and losses on the translation of overseas 
operations into GBP 
 
Retained earnings  
• 
All other net gains and losses and transactions with 
owners not recognised elsewhere      
Share Option Reserve 
• 
Fair value of share options issued 
                         
19. 
Pensions  
The Company operated a defined contribution scheme during the year, and the assets of the scheme 
are held separately from those of the Group in an independently administered fund. The pension cost 
represents contributions payable and amounted to £238,044 (2024: £225,800). A balance of £22,254 
(2024: £20,986) was payable at the year end. 
20. 
Related party transactions  
Key management personnel 
Details of Directors’ remuneration for the year ended 31 May 2025 and the prior year ended 31 May 
2024 are set out in the Remuneration Committee report on pages 54 – 56. 
 
Management fee from Company to subsidiaries 
Feedback Plc invoiced Feedback Medical Limited £429,664 for the management fee related to 2025 
(2024: £401,282), with a balance of £6,195,136 being receivable as at the year end. Feedback Plc 
invoiced Texrad Limited £7,171 for the management fee related to 2025 (2024: £6,888), with a balance 
of £11,129 being receivable as at the year end. 
 
 he Directors interests in shares of the  ompany are contained in the Directors’  eport. 
 
21. 
Post balance sheet events  
There are no post balance sheet events to report. 
 
22. 
Ultimate controlling party  
 
There is no ultimate controlling party.

Strategic Report >>> Governance >>> Financial Statements 
Feedback plc 
Annual report and accounts for the year ended 31 May 2025 
92 
Company Information 
 
 
 
 
 
Directors 
Prof R Shaw  
Dr T Oakley 
A Patel 
A Denning 
P Prince  
A Eschauzier  
 
 
Secretary 
 
ONE Advisory Limited 
201 Temple Chambers, 
3-7 Temple Avenue, 
London 
EC4Y 0DT 
 
 
 
Registered Office 
 
Feedback Medical Ltd 
 
201 Temple Chambers, 
 
3-7 Temple Avenue, 
 
London 
 
EC4Y 0DT 
 
 
 
Registered Number 
 
00598696 
 
 
 
External Auditors 
 
Price Bailey LLP 
 
Tennyson House 
Cambridge Business Park 
Cambridge  
CB4 0WZ 
 
 
 
Nominated Adviser and Sole Broker 
 
Panmure Liberum Limited 
 
40 Gracechurch Street 
 
London 
 
EC3V 0BT 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Bankers  
NatWest 
 
Conqueror House 
 
Vision Park 
 
Cambridge 
 
CB24 9NL 
 
 
 
Solicitors 
 
DAC Beachcroft 
 
25 Walbrook 
 
London 
 
EC4N 8AF 
 
 
 
Registrars 
 
Share Registrars Limited 
 
The Courtyard 
 
17 West Street 
 
Farnham 
 
Surrey 
 
 
 
 

Feedback PLC
201 Temple Chambers
3-7 Temple Avenue
London
EC4Y 0DT
www.feedbackmedical.com