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Hotel Chocolat

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FY2017 Annual Report · Hotel Chocolat
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BRITISH COCOA GROWER

R E G I S T E R E D O F F I C E

Hotel Chocolat Group plc
Mint House 
Newark Close 
Royston 
Hertfordshire SG8 5HL

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ANNUAL REPORT AND ACCOUNTS

2017

Not all chocolates 
are created equal

 
 
 
 
 
HOTEL CHOCOL AT GROUP PLC Annual Repor t and Accounts

COMPANY OVERVIEW 2017 highlights

01

The leading UK premium chocolate company, making 
innovative and accessible luxury chocolates. 

‘Hotel Chocolat is the nation’s favourite 
premium chocolate brand’

ALLEGRA 2015

2017 highlights

£105.2m

£16.3m

£11.2m

£91.1m

£81.1m

‘15

‘16

‘17

REVENUE

£12.4m

£7.8m

‘15

‘16

‘17

UNDERLYING   
EBITDA 2

£5.6m

£2.9m

‘15

‘16

‘17

PROFIT 
BEFORE TA X

£105.2m

(2016: £91.1m)

£16.3m

(2016: £12.4m)

£11.2m 

( 2 016 : £ 5 . 6 m)

+12%

YEAR-ON-YEAR1

+32%

YEAR-ON-YEAR

+100%

YEAR-ON-YEAR

PROFIT AFTER TA X 

EARNINGS PER SHARE

MAIDEN DIVIDEND

£8.8m

(2016: £4.1m)

7.8p

(2016: 3.9p)

1.6p

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 Our strong British brand is based on an ethos of:

ORIGINALITY

AUTHENTICITY

ETHICS

8

NEW STORE LEASES SIGNED   
SINCE PERIOD END

6NEW WHOLESALE   

ACCOUNTS SINCE PERIOD END

IN HONG KONG TO DATE 

12NEW STORES  

+30%MOBILE CONVERSION  

OPENED IN THE PERIOD

GROW TH ON NEW WEBSITE

+20%INCREASE IN 

FACTORY CAPACIT Y

2FR ANCHISE STORES 

We believe in being fresh, creative 
and innovative, doing things in a 
different way

We are the real thing, our focus on 
“more cocoa, less sugar” results in a 
superior taste

We focus on ensuring that we  
deliver sustainable outcomes for 
all our stakeholders

  FIND OUT MORE IN 

OUR CASE STUDY ON PAGE 35

  FIND OUT MORE IN  

OUR CASE STUDY ON PAGE 36

  FIND OUT MORE IN  

OUR CASE STUDY ON PAGE 37

Cover image shows Berry Crumbles from our autumn range

Company overview
Highlights 

At a glance 

Strategic report
Chairman’s statement 

Our business model 

Our 360 degree business 

Digital 

Our markets 

Chief Executive’s statement 

Our strategy 

Financial review 

Risk management 

01

02

06

08

12

16

18

20

24

28

30

Governance
Corporate social responsibility  

Our values 

Board of Directors 

Corporate governance statement 

Audit Committee report 

Remuneration report 

Directors’ report 

Statement of Directors’ responsibilities 

34

35 

38

40

43

45

48

51

Financial statements
Independent auditor’s report 

Consolidated Statement of  
Comprehensive Income 

Consolidated Statement of Financial Position 

Consolidated Statement of Cash Flow 

Consolidated Statement of Changes in Equity 

Notes to the financial statements 

Company Statement of Financial Position 

Company Statement of Cash Flow 

Company Statement of Changes in Equity 

Notes to the Company financial statements 

Company Information 

54

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60

61

91

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96

1   Reported revenue for FY17 of £105.2m is for 53 weeks, (FY16: 52 weeks £91.1m). Revenue growth for a comparable 52 week period on a pro forma basis in constant currency 

is 12% (FY17: £104.2m, FY16: £93.1m). Hotel Chocolat Estates Limited, Saint Lucia (HCESL) was acquired by the Group in May 2016 and is included in the pro forma growth as if 
the Company had always been a member of the Group.

2    Underlying EBITDA of £16.3m excludes share-based payment charges of £0.6m. FY16 underlying EBITDA of £12.4m excludes £0.1m of share-based payment charges  

and £2.6m of costs relating to the flotation of the Group in May 2016.

 
 
 
02

HOTEL CHOCOL AT GROUP PLC Annual Repor t and Accounts

COMPANY OVERVIEW At a glance

03

At a glance

The leading UK premium chocolate brand, manufacturing innovative 
and accessibly priced luxury chocolate. We connect our brand direct 
to customers via subscription, online and our 96 stores. 

K E Y P RO D U C T  R A N G E S

We sell our  
chocolate direct 
to customers via 
subscription,  
online and our  
96 stores. 

SELF PURCHASE 
Selectors 
Over 120 flavours

GIFT & OCCASION
Boxed chocolates 
Seasonal specials

R ARE & VINTAGE
Connoisseur’s choice 
Provenance & tasting notes

OTHER
Impulse & children’s gifts 
Drinking chocolate 
Unique wine and spirits

G E O G R A P H I C  F O OT P R I N T

W H AT S E T S  U S  A PA RT

91 

UK  
STORES

3 

COPENHAGEN 
STORES

2 

FR ANCHISED STORES IN 
HONG KONG

1 

BOUTIQUE 
HOTEL & PL ANTATION

The business began in the 1990s with online and 
subscription, and our first physical store followed 
in 2004. Our store roll-out plan is informed and 
supported by a database showing the buying patterns 
of our loyal multi-channel customers. Our store 
formats range from 100 sq ft to 5,000 sq ft and trade 
profitably across the UK. We are also developing our 
international retail knowledge with three stores in 
Copenhagen and two franchise sites in Hong Kong.

Strong &   
distinctive brand

Premium   
differentiated product

Product 
innovation

The Hotel Chocolat brand evokes 
escapism and contemporary luxury. 

Rather than copying continental 
chocolate traditions, Hotel Chocolat  
has carved out a modern British take  
on luxury chocolate.

We ensure that strong innovation 
is balanced by a disciplined range 
architecture, ensuring only the best of  
the best feature in our product ranges. 

Vertically   
integrated 

We apply our expertise at every stage  
of the process to create superior  
products at improved margins.

Omni-channel retail 
distribution

Trading via our own website and physical 
stores means we know more about our 
customers so we can give better service 
and create products and services that our 
customers want.

Progressive digital 
marketing
We have our origins in e-commerce. Not 
only has this informed our store roll-out, 
it means that digital is always at the centre 
of our customer strategies

3

4

28

Company overviewStrategic reportGovernanceFinancial statements04

HOTEL CHOCOL AT GROUP PLC Annual Repor t and Accounts

STR ATEGIC REPORT Strategic repor t

05

“ We are just as obsessed with our 
customers as they are with us.”

   A N G U S T H I R LW E L L

   Chief Executive Officer

Chairman’s statement 

Our business model 

Our 360 degree business 

Digital 

Our markets 

Chief Executive’s statement 

Our strategy 

Financial review 

Risk management 

06

08

12

16

18

20

24

28

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Strategic report

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Strategic report 
 
 
06

HOTEL CHOCOL AT GROUP PLC Annual Repor t and Accounts

STR ATEGIC REPORT Chairman’s statement

07

Ice Cream of  
the Gods

Infused with cocoa nibs. 
Named after the cocoa 
plant Theobroma Cacao, 
which translates literally as 
“cocoa, food of the gods”. 
Now served in 40 locations 
and driving counter-seasonal  
sales growth.

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Chairman’s statement

“ A strong year of growth. The business has great potential to 
further develop and grow the Hotel Chocolat brand.”

£105.2m

OV E RV I E W

P E O P L E

£91.1m

£81.1m

‘15

‘16

‘17

R E V E N U E

£105.2m

( 2 016 :  £ 91.1m)

£11.2m

£5.6m

£2.9m

‘15

‘16

‘17

P RO F I T 
B E F O R E TA X

£11.2m 

( 2 016 : £ 5 . 6 m)

FY17 represented another good year 
for Hotel Chocolat and the investments 
in new stores, new website and factory 
capacity have driven excellent growth 
and improved profitability. The brand 
continued to expand with a range of 
innovations that both supported this 
growth and set up exciting new and  
future opportunities.

R E S U LT S

The Group achieved a pleasing result 
in FY17 with revenue of £105.2m and 
growth of 12% versus FY161. Strong cost 
control meant that operating margins 
improved with profit before tax increasing 
by 100% to £11.2m.

S T R AT E GY

The growth strategy remains unchanged 
and is based on proven and profitable 
business models; to continue to open 
more stores and invest in digital to make 
it easier for consumers to access our 
brand, whilst investing in infrastructure to 
increase capacity and improve efficiency.

The Group continues to be led by a 
strong founder-led executive management 
team that have built a successful business. 
In April, we welcomed Greg Hodder 
to the Board as a Non-executive 
Director. He has already made a valuable 
contribution to the Board and brings 
excellent experience to his role as Chair 
of the Remuneration Committee. I would 
also like to extend my thanks to the whole 
Hotel Chocolat team for their tireless 
hard work and commitment which has 
delivered results to be proud of.

D I V I D E N D S 

The Board is pleased to propose a maiden 
final dividend of 1.6 pence per share. 
If approved by shareholders at the AGM 
on 23 November 2017 it will be paid on 
22 December 2017 to shareholders on 
the register at 24 November 2017.

O U T LO O K

Despite challenges and uncertainties in the 
wider economy, trading since the end of 
the financial period has been encouraging. 
The strength of the brand drives great 
customer loyalty and we are well 
positioned for the future, with a strong 
pipeline of opportunities.

A N D R E W  G E R R I E

Non-executive Chairman

1   Reported revenue for FY17 of £105.2m is for 53 weeks, (FY16: 52 weeks £91.1m). Revenue 
growth for a comparable 52 week period on a pro forma basis in constant currency is 12% 
(FY17: £104.2m, FY16: £93.1m). HCESL was acquired by the Group in May 2016 and is included 
in the pro forma growth as if the Company had always been a member of the Group.

Company overviewGovernanceFinancial statements 
 
 
08

HOTEL CHOCOL AT GROUP PLC Annual Repor t and Accounts

STR ATEGIC REPORT Our business model

09

Our business model

We believe that growth and re-investment can benefit 
all of Hotel Chocolat’s stakeholders.

We source

We seek out the best partners to supply 
premium ingredients to ensure that our 
products set us apart from the competition.

Everything we do is guided  
by the three basic values  
that we started with and  
will always retain:

We grow

We own a cocoa plantation in Saint Lucia called 
the Rabot Estate. This is the source of some of 
the exclusive beans used in our Rare & Vintage 
range and of our deep understanding of the cocoa 
growing process. This knowledge enables us to 
continuously improve our relationship with all of 
our cocoa growers worldwide and further our 
Engaged Ethics programme.

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We design

All our products are developed and 
designed in-house and are exclusive to 
the brand. 

With the goal of being the true sector 
specialist, we have created a broad 
product range. 

We strive for continual innovation in a 
disciplined range framework.

O R I G I N A L IT Y

AU TH E NTI C IT Y

E TH I C S

We make

In 2008 we established a dedicated 
production facility near Cambridge where 
we now make over 95% of our products. 

In-house production increases control 
over quality, allows faster innovation, 
protects intellectual property and 
improves gross margins.

We sell

We reach our customers through an invested 
omni-channel model. Our focus is on great 
service to ensure 100% happiness.

We re-invest

Our Engaged Ethics programme 
drives investment in sustainability 
both in the UK and worldwide.

We deliver
– Customer happiness 

– Employee engagement 

– Supply sustainability 

– Shareholder value

We distribute

Our main Distribution Centre is near Cambridge.  
The majority of our products are packaged here and 
then distributed to stores using our own fleet of vehicles. 
Owning the supply chain improves responsiveness and 
enables high levels of product availability.

DIGITAL &  
SUBSCRIPTION

RETAIL

COCOA  
ESTATE 

PREMIUM  
WHOLESALE  
PARTNERS

Company overviewGovernanceFinancial statements 
10

HOTEL CHOCOL AT GROUP PLC Annual Repor t and Accounts

STR ATEGIC REPORT Our 360 degree business

11

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12

HOTEL CHOCOL AT GROUP PLC Annual Repor t and Accounts

STR ATEGIC REPORT Our 360 degree business

15

Our 360 degree business

INVESTING IN THE ESTATE

• Opened in 2004, our Milton Keynes store has stood the test of time. In summer 2017 we completed  

our first test of a full store refit including the addition of a cafe to an existing shop

• Early results are very encouraging

• Trading area increased by 10% to 1,500 sq ft

• Targeting payback in less than two years

G I F T S L E E V E S
•  Launched in 2016

•  Enables the customer to tailor a flavour box to a gift  

occasion or seasonal event

•  Strong demand has led to launch for more occasions  

and calendar events including Congratulations,  
Diwali and Eid

S P E C TAC U L A R  C H O I C E
•  Market leading range of chocolate genres

•  Our 'Selector' wall of chocolates features over  
120 for self-consumption, with simple navigation 

•  £1 to £300 price architecture 

" M O R E CO COA , L E S S  S U G A R"
•  Has been our philosophy from the beginning

•  Delivers superior taste that customers appreciate

•  More than 95% of range meet Public Health England 2018  

targets for sugar

•  Increasing ranges for dietary preferences including vegan

•  Shortly launching our first ever zero-added sugar milk  

chocolate called Supermilk Pure

C A F E
•  A ‘cool refuel’, with our award winning hot chocolate 

the unique selling point

•  Simple operation, low waste 

•  Modular construction, flexible and low capital expenditure

•  More reasons to visit all year round 

   FIND OUT MORE ABOUT OUR CAFES

www.hotelchocolat.com/uk/cocoa-bar-cafes

O M N I  C H A N N E L
•  Customers can order online and collect in-store or  

send a gift in-store

•  In FY17 began collecting email addresses from retail  

buyers for the first time, active database increased by 46%

•  Launching improved subscription gift packs in store in FY18 

S E A S O N A L S T R E N G T H
•  Unique products developed for 10 season themes annually

•  Supported by multi-channel, integrated marketing

•  Constant in-store sampling drives excitement and sales

•  Halloween and Advent calendars extended for autumn 2017  

with widest ever choice 

I N V E S T I N G I N K N OW L E D G E 
•  Our unique School of Chocolate diploma equips teams  

with knowledge on every aspect of cocoa and chocolate making

•  Confidence in the product and brand supports great service

•  ‘Step into leadership’ programme develops talent internally,  
majority of management roles filled by internal promotions

•  In 2017 we launched "Chocolate Lock-Ins", paid tasting  
experiences in-store, after hours that are proving very  
popular and increasing advocacy

 
 
 
16

HOTEL CHOCOL AT GROUP PLC Annual Repor t and Accounts

STR ATEGIC REPORT Digital

17

Digital

Digital comprises both our website and our subscription business.

Social Media Engagement 

Active social media campaigns drive customer engagement with  
the brand reaching in excess of 400,000 people.

OV E R

50%

O F W E B S I T E            

T R A F F I C N OW  CO M E S 
V I A M O B I L E S A N D      

TA B L E T S

Consumer Trends

Consumers are increasingly choosing to shop on 
mobile devices which now account for over 50%  
of website traffic. 

Our new site has increased mobile conversion by 
30%, however industry-wide conversion is lower  
on mobile devices than desktops, so we are 
developing an app that will further improve the 
shopping experience, offer customer rewards  
and provide a single view of the customer.

   FIND OUT MORE ABOUT DIGITAL 
www.hotelchocolat.com

Subscriptions

We have undertaken a 3-year programme 
to integrate subscriptions fully into our digital 
business. This has improved profitability. We 
have successfully trialled a new weekly format 
and will extend this trial in 2018.

Single View of the Customer

In 2017 we began collecting email addresses from retail buyers, giving  
us the opportunity to communicate directly for the first time. So far  
we have increased our database of active customers by over 46%.

With 10 key gifting seasons we always have exciting new and different 
product information to share.

Digital Wholesale 

Consumer research shows an appetite for 
greater convenience.

We are now launching capsule collections on  
Amazon and Ocado, giving customers more 
delivery options.

M O B I L E C O N V E R S I O N 
H A S  I N C R E A S E D

30%

S I N C E  T H E L AU N C H O F 
T H E  N E W W E B S I T E

Company overviewStrategic reportGovernanceFinancial statements 
18

HOTEL CHOCOL AT GROUP PLC Annual Repor t and Accounts

STR ATEGIC REPORT Our markets

19

Our markets

“  We operate in four large and growing markets,  
 all offering significant headroom.”

Our differentiated product offer is well placed and has the potential to increase market share. The Board believes that approximately 
half of products are purchased as gifts and considers that both our competitor set and growth opportunity are wider than just 
traditional chocolate retailing.

U K G I F T I N G

U K C H O CO L AT E 

U K C A F E S

I N T E R N AT I O N A L

£2 0 BN

M A R K E T1

0 . 5 % 

H C S H A R E

£6 BN

M A R K E T 2

£8 BN

M A R K E T 3

>£7 0 BN

M A R K E T

< 2 . 0 % 

H C  S H A R E

< 0 .1% 

H C  S H A R E

< 0 . 0 2 % 

H C  S H A R E

Customer Insight

In our UK consumer research, two thirds of premium chocolate buyers said 
Hotel Chocolat was their favourite premium chocolate brand. They also said they 
would be happy to buy more Hotel Chocolat product if it were easier to access. 
We will address this opportunity by:

1.  Opening more shops across more 
store formats, including smaller 
towns and cities

2.  Continuously improving the 

website to make it easier to shop 
whilst on the move

3.  Developing new types of 

subscription to make it easier  
to regularly receive Hotel 
Chocolat products 

4.  Adding more carefully selected 

wholesale partners, giving consumers 
more choices how to buy

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S T R AT E G Y

•  Improve gift products  
for stores and online

S T R AT E G Y

•  Open more stores  

across the UK

S T R AT E G Y

S T R AT E G Y

•  Apply Shop+cafe model  
to selected new sites

•  Launch best in class  

•  Digital upgrades to improve 

•  Test takeaway-only hot 

gifting app

•  Grow customer database

loyalty and acquisition, 
conversion and smartphone 
optimised site

•  Extend dietary luxury 

(vegan, gluten free, “more 
cocoa, less sugar”)

chocolate and ice cream  
in smaller stores

•  Prove store economics  

in Denmark 

•  Gain international know-
how to be equipped for 
larger markets later 

•  New website brings 

international expansion 
opportunity

P RO G R E S S   U P DAT E 

P RO G R E S S  U P DAT E 

P RO G R E S S U P DAT E 

P RO G R E S S U P DAT E 

•  New modular gift sets a 

real success at Christmas, 
encouraging customers to 
trade up

•  New childrens ranges 

at Easter in responsible 
portion sizes drove 
incremental sales

•  Have begun to collect 

customer email addresses 
in store, giving us 
opportunity to talk to our 
retail buyers about our 
seasonal activities for the 
first time, growing our 
database significantly

•  Opened 12 stores in FY17, 
signed leases on a further 
8 due to open before 
Christmas 2017

•  New website delivered 
30% increase in mobile 
conversion with mobile 
now accounting for over 
half of all website visit 
traffic

•  6 new wholesale accounts 
signed since period-end, 
allowing customers more 
choice in how and where 
to purchase

•  8 of the 12 new stores 

opened in FY17 featured 
cafes

•  Successful test of 

takeaway-only cafe offer 
at our new Euston Station 
store

•  Testing first retrofit of 
a cafe into an existing 
mature store at Milton 
Keynes

•  Takeaway ice cream now 
 available in 40 stores

•  New Denmark country 
manager delivered 
significant sales uplift in 
H2 FY17

•  Appointed a new retail 
partner in Hong Kong, 
opened a branded 
concession within Sogo 
department store, and 
since end of period have 
opened a standalone store 
in APM mall, Kowloon

1 Mintel, 2007     2 Canadean, 2014     3 Allegra, 2016

 
 
 
20

HOTEL CHOCOL AT GROUP PLC Annual Repor t and Accounts

STR ATEGIC REPORT Chief Executive’s statement

21

Chief Executive’s statement

“  Our results continue to improve and we see significant 
opportunity for growth.”

In my second Chief Executive’s statement, 
I am pleased to report another year 
of significant progress for the Group. 
Revenue grew by 12%1, underlying EBITDA2 
increased by 32%  to £16.3m and profit 
after tax increased by 115% to £8.8m. We 
further refined our business model and all 
channels achieved growth, whilst a focus 
on cost efficiency resulted in an improved 
EBITDA margin. 

I would like to thank the whole team for 
their enthusiasm and passion, without which 
these results would not have been possible.

+12%

YOY SALES1

+32%

UNDERLYING EBITDA GROWTH2

1   Reported revenue for FY17 of £105.2m is for 53 

weeks, (FY16: 52 weeks £91.1m). Revenue growth 
for a comparable 52 week period on a pro forma 
basis in constant currency is 12% (FY17: £104.2m, 
FY16: £93.1m). HCESL was acquired by the Group 
in May 2016 and is included in the pro forma 
growth as if the Company had always been a 
member of the Group.

2   Underlying EBITDA excludes share-based payment 
costs of £0.6m (FY16: £0.1m) and £2.6m of costs 
related to the flotation of the Group in May 2016.

S A L E S C H A N N E L R E V I E W

Our multi-channel model continues to 
work well: each channel supports the 
others and all channels are in growth. 

Physical 

Our existing stores continued to perform 
very well and we opened twelve new 
stores in the year, eight of which were in 
the Shop+cafe format. We will continue 
to open both pure chocolate shops and 
Shop+cafe formats to best match the 
opportunity in each location. We opened 
stores with cafes in Worcester, London 
Euston Station, London Covent Garden, 
Cheshire Oaks Designer Outlet, Bury St 
Edmunds, Chelmsford, Glasgow Buchanan 
Street, and our second store in Belfast. 
Through modular design techniques we 
are now able to open a Shop+cafe for the 
same capital expenditure as a Shop-only 
store previously. The results from this 
format have given us confidence to test it 
in smaller catchments, which if successful 
has the potential to materially increase the 
number of new sites in the UK. We also 
opened Shop-only stores in Wandsworth, 
Clapham Junction Station, Peterborough 
and Crawley.

Our existing estate also received 
investment. We brought Ice Cream of 
the Gods to 40 locations and in the 
summer we completed our first retrofit 
of a cafe into an existing store, at Milton 
Keynes. If this test proves successful we 
see scope to add cafes in many of our 
larger locations. Adding a cafe adds more 
reasons to visit, whilst deepening the 
customer experience. By keeping the 
operation simple, this can be achieved 
without significant additional operating 
costs and with modest additional capital 
expenditure. Since the end of the 

financial period we have opened two 
stores in Beverley and Clarks Village, a 
designer outlet in Street, and at the time 
of writing have signed leases on a further 
six, all of which we expect to be trading 
before Christmas 2017. 

Digital

Digital sales growth in the year was a 
combined 8%, made up of 18% growth 
in online sales and a decline of 5% in 
subscriptions as we continued to reform 
and improve this part of our model, prior 
to investing in the next stage of growth. 
Subscription profits increased due to 
the focus on improving the operational 
infrastructure and increasing synergies 
with our other channels.

Now that we have improved the 
operational foundations of subscription, 
we are well positioned to extend further 
trials of our new subscription concepts 
including a new weekly subscription, called 
the M-Box, which achieved encouraging 
customer reaction in trials and is now 
ready for the next stage of development. 

Our new mobile-optimised website 
has had a successful debut. Increasingly 
consumers are choosing to shop 
on mobiles rather than desktops, 
but conversion to buy on mobiles is 
typically lower than on desktop, so it 
is encouraging that we have increased 
mobile conversion by 30%. Mobile devices 
now account for more than half of all 
traffic to our website and we expect 
this to increase. A new app is under 
development, which will make mobile  
gift sending fun and easy as well as 
allowing us to offer loyalty rewards  
to more of our customers. 

Wholesale 

Manufacturing Investment

Market research has shown that UK 
consumers cite “lack of access” as the 
main barrier to purchasing more from 
Hotel Chocolat. We have acted to reduce 
this barrier by entering carefully selected 
wholesale relationships with six new 
customers including Amazon, Ocado 
and Fenwicks department store. From 
autumn 2017, edited ‘capsule collections’ 
of our products will be available, enabling 
customers to take advantage of their 
preferred methods of delivery.

At the beginning of the financial year we 
completed our largest-ever capital project, 
a £4m upgrade of our main truffle making 
production line. This investment increased 
our truffle making capacity by 70% and our 
total factory capacity by over 20%. We 
have identified significant opportunities 
to further optimise our production by 
improved scheduling of our manufacturing 
cycles. This adjustment has driven an 
increase in inventories but is expected to 
deliver improved efficiency during FY18. 

International

Our international aspirations continue to 
follow our strategy of a careful ‘test, learn, 
grow’ approach.

Highlights include ongoing performance 
growth in Copenhagen, as well as a debut 
in Hong Kong in two locations, with a 
local partner. Early results from Hong 
Kong have been encouraging and we are 
preparing for the peak gifting seasons 
which will determine the pace of any  
store roll out.

The current revamping of our subscription 
offer is also a key element in our 
international digital aspirations. 

O P E R AT I O N A L  R E V I E W

The key seasonal ranges traded strongly. 
Particular highlights included our new 
modular gift sets at Christmas, which 
encouraged customers to trade up, and 
our new childrens' character range at 
Easter, which extended Hotel Chocolat 
luxury without compromise to a 
younger market.

Our business infrastructure is already well 
invested and as the business grows we 
remain focused on controlling overheads. 
It was pleasing this year to deliver a 
dilution of our underlying overhead ratio 
from 53.2% of sales to 52.4%.

We are well advanced with planning 
further phases of operational capital 
expenditure. Our next major investment 
will be in the storage and handling of liquid 
chocolate, due to enter service in 2018. 
These new facilities will further increase 
capacity and improve efficiency. 

We are also progressing our plans to 
extend the factory by 2020 in order 
to add further chocolate making 
capacity to support our growth, and 
continue to explore opportunities for 
further automation.

BRAND REVIEW

We continue to invest in our most 
important asset, the Hotel Chocolat  
brand, at many levels.

Our culture of constant innovation is 
crucial in ensuring the brand remains 
fresh and relevant. The pipeline of future 
excitements is reassuringly healthy. 
Those that we launch will have made it 
through our disciplined testing and live 
trialling system.

Aesthetically, our in-house design studio 
has strengthened the simplicity and 
confidence of our packaging design. In our 
stores too, the look has evolved to a lighter 
and more distinctive interior design. 

Becoming a leading one-stop gift 
brand is a strategic goal and our new 
event sleeves brought us closer to this, 
offering customers relevant products for 
more gift occasions, from Birthday and 
Congratulations to Eid & Diwali gifts. 

Our recipe creations collected an 
impressive haul of awards with 17 from 
the Academy of Chocolate and 3 Great 
Taste Awards. Winners included Saint 
Lucia Supermilk made with Buffalo Milk 
and Salted Pumpkin Seeds, Gianduja 
Hazelnuts, Lychee Sake Martini truffle, 
Teaolat infusion drink with cacao & 
peppermint, and Supermilk Hazelnut.

T H E  M O S T  I M P O RTA N T 
I N V E S T M E N T  H A S B E E N 
I N  O U R B R A N D VA LU E S 
A N D C U LT U R E , W H I C H 
CO N T I N U E TO M A R K U S 
O U T  A S A D I F F E R E N T T Y P E 
O F LU X U RY  B R A N D.

Our new baton boxes

Company overviewStrategic reportGovernanceFinancial statements22

HOTEL CHOCOL AT GROUP PLC Annual Repor t and Accounts

STR ATEGIC REPORT Chief Executive's statement

23

“Investing in School of Chocolate 
knowledge has grown a team 
proud to deliver fabulous service.”

   A N G U S T H I R LW E L L

   Chief Executive Officer

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Chief Executive’s statement continued

“ We have a relentless focus on making our customers 
happier, which informs everything we do.”

CO N S U M E R  T R E N D S

Experiences 

O U T LO O K

Experiences are becoming increasingly 
popular as a new luxury and consumers 
are seeking to go beyond the purely 
transactional, but only with brands they 
love. We are well positioned to grow 
with this trend. "Chocolate Lock-Ins" were 
launched in the year, attracting ticketed 
customers in small groups into our stores 
after closing time for some tutored tasting 
and nocturnal private shopping. The 
customer feedback has been extremely 
positive. It also enables our School of 
Chocolate graduates to show off their 
knowledge and converse with other 
real chocolate enthusiasts.  We intend 
to continue developing the range of 
experiences we can offer, showcasing 
the brand obsession with making the 
best chocolate on the planet, from farm 
to finished product and aspire to turn 
customers into advocates. 

Mobile 

Living an increasingly mobile and flexible 
life is a clear trend. Phase one of our 
plan to optimise the mobile shopping 
experience was completed with the 
launch of our new website. Phases two 
and three will include the introduction of 
an app to make it even easier to select 
and send a gift, and the creation of a 
digital rewards scheme for all customers, 
including retail buyers, with the aim of 
increasing purchase frequency.

In summary, I am confident that our plan 
for the coming year will deliver more 
growth. Our capital investments are 
prudent, going into proven store formats 
and digital channels, as well as in known 
production methods and technology. 
Continued innovation and a relentless 
focus on customer happiness aims to 
generate sales growth. By combining this 
with a tight control of costs, we aim to 
improve returns.

The market and wider economy may not 
be without challenges, but we still have 
significant addressable market headroom 
in the UK and benefit from having 
distribution and manufacturing directly 
under our control, which supports the 
resilience of our business. New ventures 
with online wholesale partners and a 
new international retail partner in Asia 
offer the potential to create new avenues 
for growth.

Maintaining the strong relationship we 
enjoy with our customers will always be 
our top priority.

A N G U S  T H I R LW E L L

Co-founder and Chief Executive Officer

Wellness 

Consumers increasingly want 
uncompromisingly delicious and 
hedonistic chocolate that’s also made 
with responsible amounts of sugar. Hotel 
Chocolat’s 13-year track record of “more 
cocoa, less sugar” is applied to every 
grade of chocolate, from our whites, 
through milks and darks. This makes 
us virtually unique amongst premium 
chocolate brands. Flip over and read 
the ingredients of other milk and white 
brands and you will find it quite revealing! 
Sugar will most often be the number one  
ingredient even with premium pricing. In 
our view, if cocoa isn't the number one 
ingredient, it really should not be called 
chocolate.  All our chocolate grades meet 
this 'cocoa first' requirement, even our 
whites and milks. When you consider 
that sugar is about 20 times cheaper than 
cocoa, the reason why other brands take 
a different route becomes clear.

We carry a very wide range of darks, 
with cocoa percentages ranging from 
70% all the way up to 100%. Public 
Health England have recently issued 
targets to reduce sugar in confectionery. 
Over 95% of our entire range already 
meets the targets for 2018. Our focus 
is on adding portion size information 
and increasing our ultra-low sugar and 
no added sugar recipes. We are about 
to launch Supermilk Pure, a zero-added 
sugar milk chocolate without any artificial 
sweeteners either. It's truly delicious, with 
a simple recipe of 0% sugar, 20% milk and 
80% cocoa.

Our new zero-added sugar milk 
chocolate, Supermilk Pure

 
 
 
24

HOTEL CHOCOL AT GROUP PLC Annual Repor t and Accounts

STR ATEGIC REPORT Our strategy

25

Our strategy

“ We maintain a disciplined approach to capital investment 
to deliver improved returns and contain risk.”

Our strategy is based on a proven format and channels and has three key pillars:

Our strategy has three pillars

1

OPEN 
NEW
STORES

2

GROW 
DIGITAL
SALES

3

INCREASE
CAPACITY AND 
CAPABILITY

I N C LU D I N G  S H O P + 
C A F E F O R M AT

A N D  I M P ROV E 
G I F TI N G PRO P O S ITI O N

I N P RO D U C T I O N  &   
S U P P LY C H A I N

•  Continuing UK roll-out

•  Refit existing sites, relocate key  
stores to larger, prime sites  
and add cafe offer

•  Launch unique gift-sender app 

with customer rewards program

•  Complete subscription model 

revamp and start growing from 
improved base

•  Investment in proven technology  

to increase factory capacity

•  Use smarter production planning  

to increase efficiency

•  Improve gross margins

Our latest shopfits have achieved 
significant reductions in cost per sq ft. 

We will continue to innovate, adding 
new ranges and services.

As more customers choose to browse 
on mobiles and tablets we are investing 
in improving our mobile shopping 
experience and offering the most 
convenient forms of delivery.

To accommodate projected future 
growth we are investing £10m in a 
three-year programme of works that 
will reduce cost of production without 
any compromise in quality and will 
allow us to further innovate with new 
products.

PROGRESS AGAINST STRATEGY 

1

OPEN 
NEW 
STORES

In the period we increased the pace of store openings and reduced 
average capital expenditure per store without compromising the look 
and feel. The modular cafe model means we can increase profitability 
for a given catchment, this makes more potential locations viable.

O P E N E D 12 N E W 
S TO R E S ,  8 W I T H  C A F E

C U S TO M E R 
S E RV I C E

Now delivering Shop+cafe sites for 
same capital investment as shop-only 
previously. 

In the year, 55 team members completed 
our unique internal School of Chocolate 
training programme.

Cafe improves visit frequency and 
increases sales from catchment.

Means smaller catchments now thought 
to be viable, further testing required.

The depth of knowledge has allowed 
us to develop "Chocolate Lock-Ins". A 
ticketed after hours event where guests 
can taste a wider range of chocolates 
and learn about cocoa from our 
knowledgeable team.

Our retail strategy is focused on 
developing our teams with over 50% 
of vacancies now filled with internal 
promotions.

TE S TI N G O P P O RT U N ITI E S 
I N  E X I S T I N G P O RT F O L I O

Milton Keynes store traded profitably for 
12 years without refit.

Refitted in July 2017, removed stockroom 
to increase selling area and added cafe 
offer to create a true flagship experience 
and drive increased sales.

Conducting further tests and if successful 
will roll out to more stores.

FIND OUT MORE ABOUT OUR STORES
www.hotelchocolat.com/uk/chocolate-shops

Company overviewStrategic reportGovernanceFinancial statements26

HOTEL CHOCOL AT GROUP PLC Annual Repor t and Accounts

STR ATEGIC REPORT Our strategy

27

Our strategy continued

PROGRESS AGAINST STRATEGY 

PROGRESS AGAINST STRATEGY 

2

GROW 
DIGITAL
SALES

3

INCREASE 
CAPACITY AND 
CAPABILITY

The new website increased mobile conversion by 30%, and we are 
seeing a strong shift towards mobile use. 

W E B S I T E 

S U B S C R I P T I O N 

Website sales grew by 18%.

New website launched, delivering  
a 30% uplift in mobile conversion.

Improved data analysis better targets 
marketing investment.

I N T E R N AT I O N A L

New website offers capability for 
international sites at marginal cost  
(multi-lingual, multi currency). 

Sales declined 5% but operational 
improvements drove profit growth.

Successfully trialled a weekly subscription 
concept, with encouraging customer 
lifetime value.

New website provides single customer 
journey, for subscription and buy as you 
go, with easier account management.

N E W  D I G I TA L   
W H O L E S A L E  PA RT N E R S

Signed agreements with Ocado &  
Amazon to list ‘capsule collections’  
of year-round core product.

Allows consumers to take advantage 
of their preferred household delivery 
method, for example adding Hotel 
Chocolat to their Ocado delivery, or  
using Amazon Prime.

FIND OUT MORE ABOUT DIGITAL
www.hotelchocolat.com

Investments in the factory were completed on time resulting in a 20% 
increase in capacity. We have identified significant scope for further 
investment to increase capacity and unlock efficiencies. 

CAPITAL PROJECTS WITHIN 
E X I S T I N G FAC TO RY

O P T I M I S I N G   
P RO D U C T I O N

F U RT H E R   
I N V E S T M E N T S

Upgrades to the main truffle making facility 
were completed on time in September 
2016 delivering over 20% increase in total 
factory capacity.

A project is now underway to increase 
storage and handling capacity for liquid 
chocolate. Targeted completion in 2018 
will further increase factory capacity. This 
will make it possible to receive larger 
deliveries of materials, reducing delivery 
charges and improving efficiency.

A key feature of the operation is the 
high level of flexibility which enables us 
to produce over 400 different recipes. 
However this flexibility means that 
production runs are relatively short and 
downtime and changeover costs can be 
relatively high as a proportion of output. 

Implemented from summer 2017, 
consolidation of manufacture into fewer 
production runs mean that it is possible to 
unlock significant unused capacity and to 
increase efficiency and reduce wastage.

Long-term projections will require further 
increases in capacity, this will be achieved 
by extending the existing factory to add a 
fourth chocolate making line. The process 
of planning applications has begun with a 
target implementation of 2020. Once the 
benefits of planning optimisation and the 
timing of the fourth line are confirmed, 
focus will shift to automation to further 
improve efficiency and reduce reliance on 
agency labour at seasonal peaks.

Company overviewStrategic reportGovernanceFinancial statements 
28

HOTEL CHOCOL AT GROUP PLC Annual Repor t and Accounts

STR ATEGIC REPORT Financial review

29

Financial review

“ Strong sales growth coupled with rising margins and  
cost control have resulted in further improvement in profitability.”

Revenue

Gross profit

Operating expenses

Underlying EBITDA

Exceptional costs

Share-based payments

Depreciation & amortisation

Loss on disposal

Operating profit

Finance income

Finance expense

Profit before tax

Tax

Profit for the period

FY17  
£m

105.2

71.5

55.2

16.3

–

0.6

3.7

0.1

11.9

0.0

0.7

11.2

2.4

8.8

FY16  
£m

91.1

60.9

48.5

12.4

2.6

0.1

3.2

0.1

6.4

0.2

0.9

5.6

1.5

4.1

R E V E N U E

P RO F I T  B E F O R E  TA X

P E R F O R M A N C E I N D I C ATO R S

Reported revenue for 53 weeks ending 2 July 2017 was 
£105.2m. Revenue for the comparable 52 week period ended 
25 June 2017 increased by 12%1 in constant currency on a pro 
forma basis.   

G RO S S M A RG I N

Gross profit as a percent of sales improved from 66.8% to 
67.9%, supported by the increased efficiency of the upgraded 
production line and better buying, partially offset by ongoing 
investment in improved product quality and increased 
investments in sustainability in Ghana.  

O P E R AT I N G  E X P E N S E S

A focus on cost control meant that underlying operating 
expenses as a percentage of sales reduced from 53.2% to 52.4%. 

U N D E R LY I N G  E B I T DA

Whilst EBITDA is not a statutory measure the Board believe it is 
helpful to investors to include as an additional metric. Underlying 
EBITDA as reported excludes share-based payment expenses 
of £0.6m (FY16: £0.1m) and is stated before exceptional costs 
relating to the flotation of the Group in May 2016 (FY17: £ nil, 
FY16: £2.6m). On this basis, underlying EBITDA as a percent of 
sales increased from 13.6% to 15.5%.

F I N A N C E I N CO M E  A N D  E X P E N S E

Finance income in the prior year of £0.2m (FY17: £ nil) relates 
to interest on loans made to Hotel Chocolat Estates Saint Lucia 
before the company became part of the Group in April 2016.

In April 2016 the Group arranged an £18m 2-year RCF facility 
with Lloyds bank. Following a review by the Board of the Group’s 
projected working capital requirements the RCF was replaced in 
May 2017 with a £10m overdraft facility with Lloyds bank. 

D E P R E C I AT I O N  & A M O RT I S AT I O N

Depreciation increased as a result of additional 
capital expenditure.

Capital expenditure of £8m comprised investments in new 
stores and re-sites, IT projects and in operational projects 
including upgrades to factory capacity and capability.

1   Reported revenue for FY17 of £105.2m is for 53 weeks, (FY16: 52 
weeks £91.1m). Revenue growth for a comparable 52 week period 
on a pro forma basis in constant currency is 12% (FY17: £104.2m, 
FY16: £93.1m). HCESL was acquired by the Group in May 2016 and is 
included in the pro forma growth as if the Company had always been 
a member of the Group.

Profit before tax increased from £5.6m to £11.2m.

TA X AT I O N

The effective rate of taxation is 21.8% (FY16: 27.0%). This is 
higher than the standard rate of 19.75% (FY16: 20.0%) mainly 
due to permanent timing differences between depreciation 
charges and capital allowances.

E A R N I N G S P E R  S H A R E ( E P S )  A N D 
D I V I D E N D S

Earnings per share was 7.8p (FY16: 3.9p). Profit after tax 
increased by 115% but as a result of the increased weighted 
average number of shares, EPS as reported has increased by 
100%. The weighted average number of shares in FY17 was 
113m (FY16: 103m). The number of shares in issue is unchanged 
since the IPO in May 2016. 

Having delivered a year of strong growth the Board is pleased  
to propose a maiden final dividend of 1.6 pence per share.

C A S H  P O S I T I O N

The Group had £8.5m of cash at period-end and £6.5m of 
borrowings in the form of chocolate bonds where bondholders 
receive boxes of chocolate or gift cards in lieu of interest. 

WO R K I N G  C A P I TA L

Closing inventories increased by £3.3m driven by a change to 
the frequency of production which improves factory capacity 
and gross margin but means stock will be manufactured sooner 
in advance of each trading season. This change increased stock 
cover from approximately 9 weeks cover in FY16 to 12 weeks 
in FY17.

The Group monitors its performance using a number of key 
indicators which are agreed at Board meetings and monitored  
at operational and Board level.

R E V E N U E  G ROW T H

+12%

Reve n u e  g r e w  12 %1  ye a r - o n - ye a r o n a   
p r o  f o r m a  b a s i s  i n c o n s t a n t  c u r r e n c y

G RO S S   M A RG I N

67.9%

G r o s s  m a r g i n i m p r ove d   
f r o m  6 6 . 8 %  t o  67.9 %

U N D E R LY I N G  E B I T DA M A RG I N

15.5%

U n d e r l y i n g  E B I T DA  m a r g i n i m p r ove d   
f r o m  13 . 6%  t o  15 . 5%

P RO F I T A F T E R  TA X  M A RG I N

8.3%

P r o f i t   a f t e r  t a x  m a r g i n  i n c r e a s e d   
f r o m  4 . 5%  t o  8 . 3 %

M AT T  P R I TC H A R D

Chief Financial Officer

Company overviewStrategic reportGovernanceFinancial statements30

HOTEL CHOCOL AT GROUP PLC Annual Repor t and Accounts

STR ATEGIC REPORT Risk management

31

Risk management

The Board sets out below the principal risks that the Directors consider could impact the business. The Board continually reviews 
the risks facing the Group, the controls in place to mitigate any potential adverse impacts and assurance sought to check that the 
controls are working effectively. The Board recognises that the nature and scope of risks can change and there may be other risks  
to which the Group is exposed so the list is not intended to be exhaustive.

Risk category

Potential impact

Mitigation

Change to 
residual risk  
in FY 2017

Commentary

I N C R E A S E D CO M P E T I T I O N  
A N D C H A N G E S I N 
CO N S U M E R TA S T E S

Changes to competition and/or consumer preferences may  
reduce demand for the Group’s products.

Increased competition could make it more difficult or more  
costly to acquire new store leases.

E CO N O M I C A N D   
P O L I T I C A L FAC TO R S   
B E YO N D T H E  G RO U P ’ S   
D I R E C T CO N T RO L

A downturn in the macro-economy may reduce consumer  
demand generally. Costs may be increased by changes to  
government policy, including tax changes or other legislation. 

•  The business adheres to core values of originality, 

authenticity and ethics which result in a strong brand. 

•  The Board strives for continuous improvement to  

products and services to increase sales and customer happiness.

•  The Board seeks to ensure the brand retains its position  
as affordable luxury in order to appeal to a broad range  
of consumers and at price points that are appropriate.

•  Ongoing focus on cost efficiency assists in mitigating  

individual cost increases.

F O R E I G N E XC H A N G E

The Group purchases many of its ingredients and capital items in currencies other 
than sterling. A fall in the value of sterling would increase the cost of imports.

•  The Group forecasts its requirement for foreign exchange 
purchases and hedges these purchases 18 months ahead.

Revenues from the hotel in Saint Lucia are denominated in US dollars. 

K E Y M A N AG E M E N T

Loss of key personnel could impact the Group’s ability to  
implement strategy and the intended pace of growth.

•  Business plans and initiatives are documented and prepared with 
cross-functional input to reduce reliance on single individuals.

•  The Remuneration Committee seeks to ensure rewards are 

commensurate with performance and aid retention.

The Brexit vote has increased macro- 
economic uncertainty, however 
trading in FY17 and since period-
end has remained in line with the 
Board’s expectations.

Whilst sterling has fallen, the Group 
extends its currency hedges on a 
quarterly basis and is currently hedged 
for the whole of FY18. 

The IPO has enabled the business to 
launch share-based incentives to assist 
in retaining key personnel.

D I S RU P T I O N TO S U P P LY 
O R P RO D U C T I O N O F 
G O O D S , O R  TO I T 
S YS T E M S

I N CO N S I S T E N T Q UA L I T Y 
O R CO N TA M I N AT I O N O F 
T H E G RO U P ’ S  P RO D U C T S

Disruption to supply or production of goods, or to IT systems,  
could limit availability of products and consequently reduce sales.

•  The Group maintains a business continuity plan which is 
updated annually and tested quarterly with the incident 
management team.

The business has extended its risk 
assessments to include external as well 
as internal supply chain disruption.

Inconsistent quality or contamination of the Group’s products  
could reduce demand for the Group’s products.

•  The business applies strict quality controls and seeks 
independent validation of these controls by the  
British Retail Consortium (BRC).

Production facilities achieved ‘A grade’ 
accreditation from the BRC in 2017.

N E G AT I V E  P U B L I C I T Y 
A F F E C T I N G T H E B R A N D

Negative publicity affecting the brand could reduce consumer  
demand for the Group’s products.

•  The business adheres to core values of originality,  

authenticity and ethics which result in a strong brand.

I N T E R N AT I O N A L 
E X PA N S I O N

Operating in new territories may give rise to increased complexity and costs.

•  The business adopts a cautious test and learn approach to 

each new market.

•  Due diligence undertaken to ensure appropriate local partner.

This strategic report and information referred to herein was approved on behalf of the Board on 27 September 2017.

M AT T  P R I TC H A R D

Chief Financial Officer

Company overviewStrategic reportGovernanceFinancial statements 
 
32

HOTEL CHOCOL AT GROUP PLC Annual Repor t and Accounts

GOVERNANCE Governance

33
33

Governance

Corporate social responsibility  

Our values 

Board of Directors 

Corporate governance statement 

Audit Committee report 

Remuneration report 

Directors’ report 

Statement of Directors’ responsibilities 

34

35 

38

40

43

45

48

51

Our unique vintage chocmobile

Company overviewStrategic reportGovernanceFinancial statements34

HOTEL CHOCOL AT GROUP PLC Annual Repor t and Accounts

GOVERNANCE Our values
GOVERNANCE Page Title

35
35

Originality

From sketch to sculpture to finished 
product. The development of our 
new character hollow shapes.

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Corporate social responsibility

“ The Board believes that the company has a duty to many groups in 
society: customers, growers and suppliers, employees, shareholders 
and local communities.”

The Group strives to ensure that the business’ activities positively benefit all stakeholders.

E N G AG E D E T H I C S – 
U N I T I N G CO COA G ROW E R S 
A N D LOV E R S  O F F I N E 
C H O CO L AT E A N D B E I N G 
FA I R TO B OT H .

The experience gained by revitalising the 
cocoa sector around our cocoa estate in 
Saint Lucia has shown us that there are a 
number of ways to assist in ensuring cocoa 
growing is sustainable:

1)  Engage directly with farmers 
and pay a premium for cocoa 
grown to sustainable standards 
of stewardship. Hotel Chocolat is 
committed to ensuring that 100%  
of its cocoa is certified sustainable  
by 2020. 

2)  Help farmers improve yields 
by providing knowledge, tools and 
materials to improve productivity. 
Hotel Chocolat has partnered with 
an NGO, Green Tropic Group, for 
over 14 years to support higher 
productivity in Ghana. We more 
than doubled the level of financial 
support in FY17 literally "sowing the 
seeds" of model farms and increasing 
the number of farmers that can 
benefit from materials, training and 
development of better practices. 

3)  Support local communities. 

Hotel Chocolat and the Tasting 
Club members have funded the 
construction of a health centre in 
Osuben, Ghana, which received 
certification in 2017 and is now 
providing care such as emergency 
medicine, midwifery services and 
preventative healthcare. 

C U S TO M E R S

E N V I RO N M E N T

Initiatives are underway to reduce CO2 
emissions, including changes to tasting 
club distribution which will save 75 tonnes 
of CO2 in FY18. From January 2018, 
compostable takeaway cups and lids will 
be in use in all of our cafes. Targeting 
inefficient processes also reduces 
environmental wastage.

CO M M U N I T I E S

We have partnered with Drive Forward 
Foundation, an organisation which 
supports young people leaving care by 
assisting them with the transition to the 
world of work. Drive Forward Foundation 
helps young people select the right 
career and provides support, giving them 
confidence to succeed in the workplace. 
The collaboration targets those with 
the skills and appetite to succeed in a 
retail career.

10 0%

increase in funding for sustainable 
projects in Ghana

3

model farms in development

The business is committed to a 
philosophy of “more cocoa, less sugar”, 
designed to ensure that the product 
offers a differentiated cocoa-rich taste 
with lower sugar content than many 
premium chocolate products. Over 
95% of all products already meet the 
Public Health England’s 2018 target for 
sugar per gram. In order to ensure that 
all products achieve the more stringent 
target for 2020 a project is underway to 
ensure accurate portion size guidance is 
included on all products.

Customer confidence in pricing is also 
important. We never go ‘on sale’ before 
the end of a season, so the customers 
know they are paying a fair price for  
their purchase.

E M P LOY E E S

The business regularly measures employee 
engagement in every team with a focus 
on ensuring that all team members 
are listened to and any concerns are 
addressed. We believe that an engaged 
team will feel greater job satisfaction and 
deliver a better experience for customers. 
In the year engagement scores and survey 
response rates both improved.

The Group operates an all-employee 
annual performance bonus and a share-
save scheme which launched in August 
2016. Career progression is supported 
and targets are set to ensure as high 
a proportion of vacancies as possible 
are filled via internal promotions. The 
School of Chocolate diploma is available 
to all employees and provides a detailed 
understanding of all aspects of cocoa 
growing and chocolate making.

 
 
 
36
36

HOTEL CHOCOL AT GROUP PLC  Annual Repor t and Accounts
HOTEL CHOCOL AT GROUP PLC Annual Repor t and Accounts

GOVERNANCE Our values

37

Authenticity

The launch of Chocolate Lock-Ins now 
offers small groups of paying guests the 
opportunity to spend extended time with 
our store team, tasting a wider range 
of products and benefitting from their 
enthusiasm and knowledge.

C
o
m
p
a
n
y
o
v
e
r
v
i
e
w

S
t
r
a
t
e
g
i
c

r
e
p
o
r
t

G
o
v
e
r
n
a
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c
e

F
i
n
a
n
c
i
a
l

s
t
a
t
e
m
e
n
t
s

Ethics

In 2017 we increased our funding to Green Tropics, 
our longstanding NGO partner, who work to 
improve the sustainability of cocoa farming in 
Ghana. Our funding enabled the seeding of three 
model farms, supporting farmers in the Nkawkaw 
cacao district in Eastern Region, Ghana.

Practical demonstration of the best techniques to 
maximise crop yields offers farmers the potential 
to materially increase their incomes and follow 
environmental best practice. 

 
 
 
38

HOTEL CHOCOL AT GROUP PLC Annual Repor t and Accounts

GOVERNANCE Board of Directors
GOVERNANCE Board of Directors

39

Board of Directors
Board of Directors

Experienced founder-led team.
Experienced founder-led team

Andrew Gerrie (54)
Non-executive Chairman  

Angus Thirlwell (54)
Co-founder and  
Chief Executive Officer

Peter Harris (62)
Co-founder and  
Development Director

Matt Pritchard (43)
Chief Financial Officer

Matt Margereson (46)
Chief Operating Officer 

Sophie Tomkins (48)
Independent  
Non-executive Director

Greg Hodder (65)
Independent  
Non-executive Director

Andrew Joined Hotel Chocolat 
as Non-executive Chairman in 
June 2015 and has extensive retail 
experience, having served as CEO 
of Lush Cosmetics from 1994 to 
2014. During this period Lush 
grew to over 900 stores across 
49 countries, with sales in excess 
of £450m.

Andrew holds a B.Com degree 
from Auckland University.

Audit Committee member

Angus co-founded Hotel Chocolat 
with Peter Harris in 1993 and has a 
particular focus on brand strategy, 
product and channel models, 
marketing and creative.

Peter Harris co-founded Hotel 
Chocolat with Angus Thirlwell 
in 1993 and is responsible for 
real estate, legal and intellectual 
property.

Angus attended Cranfield 
School of Management and is 
a committee member for The 
Academy of Chocolate.

Peter qualified as a Chartered 
Accountant in 1979.

Matt joined Hotel Chocolat as 
Chief Financial Officer in 2014 
and is responsible for the finance 
function, retail operations and IT. 

He has over 20 years of 
experience of finance gained in 
blue chip retail organisations.

Matt qualified as a Certified 
Accountant in 1998.

Matt joined Hotel Chocolat 
in 2006 and is responsible 
for product development, 
manufacturing, supply chain  
and HR.

He has 23 years’ experience 
in operations and supply chain 
management. 

Matt completed an MBA in 
2013 and is a member of the 
Chartered Institute of Logistics 
and Transport.

Sophie has considerable public 
markets experience gained 
through a 17-year career in the 
City with several investment 
banks. Sophie is currently Non-
executive Director and Chair of 
the Audit Committee at CloudCall 
Group plc.

Sophie qualified as a Chartered 
Accountant in 1994 and is a fellow 
of the Chartered Institute for 
Securities and Investment.

Audit Committee Chair 

Remuneration Committee member

Greg was CEO of Charles 
Tyrwhitt from 2008 to 2017 and 
previously CEO of Direct Wines 
including Laithwaites and The 
Sunday Times Wine Club. He is 
currently Chairman of Majestic 
Wine plc. Greg has considerable 
experience of growth through 
digital and international retail.

Remuneration Committee Chair 

Audit Committee member

“Opening our first 
Hotel Chocolat 
concession in Hong 
Kong, working with a 
local partner.”

“Successful testing 
of our new weekly 
subscription concept.”

“Opening our new 
flagship Shop+cafe 
on Glasgow 
Buchanan Street.”

“The teamwork and 
cross functional 
organisation that 
successfully achieved 
overhead dilution.”

“Commissioning our 
new truffle line to 
schedule, increasing 
capacity by 20%.”

“Significant 
acceleration in the 
number of wholesale 
accounts.”

“Joining the Board 
and having the 
opportunity to meet a 
number of great store 
teams. The culture 
at Hotel Chocolat is 
highly uplifting”

Company overviewStrategic reportGovernanceFinancial statements 
 
 
 
 
 
 
 
40

HOTEL CHOCOL AT GROUP PLC Annual Repor t and Accounts

GOVERNANCE Corporate governance statement

41

Corporate governance statement 

AN INTRODUCTION 
FROM OUR CHAIRMAN

The Directors recognise the value and importance of good 
corporate governance and are fully accountable to the Group’s 
stakeholders including shareholders, customers, suppliers and 
employees. In this section of our report we have set out our 
approach to governance and provided further information on 
how the Board and its committees operate. This is our second 
annual report as an AIM-listed entity.

As an AIM-listed entity, the Group is not subject to the 
requirements of the UK Corporate Governance Code. 
However, the Board is mindful of the Code’s principles and the 
recommendations of the QCA Corporate Governance Code for 
Small and Mid-Size Quoted Companies (“QCA guidelines”). The 
corporate governance framework which the Group operates, 
including Board leadership and effectiveness, Board remuneration, 
and internal control is based upon practices which the Board 
believes are proportional to the size, risks, complexity and 
operations of the business and reflective of the Group’s values.

T H E CO M P O S I T I O N O F T H E B OA R D 

The Board is responsible to the shareholders and sets the 
Group’s strategy for achieving long-term success. It is also 
ultimately responsible for the management, governance, controls, 
risk management, direction and performance of the Group. 
The Board comprises three Non-executive Directors and four 
Executive Directors. Two Non-executive Directors are  
fully independent.

H OW T H E B OA R D O P E R AT E S 

The Board is responsible for the Group’s strategy and for its 
overall management. The operation of the Board is documented 
in a formal schedule of matters reserved for its approval, which 
is reviewed annually. These include matters relating to: 

•  The Group’s strategic aims and objectives 

•  The structure and capital of the Group 

•  Financial reporting, financial controls and dividend policy 

•  Setting budgets and forecasts

•  Internal control, risk and the Group’s risk appetite 

•  The approval of significant contracts and expenditure 

•  Effective communication with shareholders 

•  Any changes to Board membership or structure. 

B OA R D  M E E T I N G S 

B OA R D CO M M I T T E E S 

Nominations Committee

Non-executive Directors communicate directly with Executive 
Directors and senior management between formal Board 
meetings. The Board met eleven times in the period. In addition 
the Board held two strategy days in November 2016 and July 
2017 specifically to review growth opportunities and priorities 
across the medium to longer term.

Directors are expected to attend all meetings of the Board, and 
of the Committees on which they sit, and to devote sufficient 
time to the Group’s affairs to enable them to fulfil their duties 
as Directors. In the event that Directors are unable to attend 
a meeting, their comments on papers to be considered at the 
meeting will be discussed in advance with the Chairman so that 
their contribution can be included in the wider Board discussion. 
The following table shows Directors’ attendance at scheduled 
Board and Committee meetings during the period: 

Board Remuneration

Audit

Andrew Gerrie

Sophie Tomkins

Greg Hodder

Angus Thirlwell

Peter Harris

Matt Pritchard

Matt Margereson

10/11

10/11

2/2

11/11

10/11

11/11

10/11

3/3

3/3

–

–

–

–

–

3/3

3/3

0/1

–

–

–

–

All Directors attended the strategy sessions held.

B OA R D  D E C I S I O N S A N D AC T I V I T Y   
D U R I N G  T H E  P E R I O D 

The Board has a schedule of regular business, financial and 
operational matters, and each Board Committee has compiled 
a schedule of work to ensure that all areas for which the Board 
has responsibility are addressed and reviewed during the course 
of the year. The Chairman, aided by the Company Secretary, 
is responsible for ensuring that, to inform decision-making, 
Directors receive accurate, sufficient and timely information. 
The Company Secretary compiles the Board and Committee 
papers which are circulated to Directors prior to meetings. 
The Company Secretary also ensures that any feedback or 
suggestions for improvement on Board papers is fed back to 
management. The Company Secretary provides minutes of 
each meeting and every Director is aware of the right to have 
any concerns minuted and to seek independent advice at the 
Group’s expense where appropriate.

It is the view of the Board that a separate Nominations 
Committee is not required at present. In the event that the 
needs of the business change, a Nominations Committee 
will be formed. It has been agreed that the main Board will 
undertake the activities of Board appointments, re-election and 
succession, with a view to ensuring that the Board is composed 
of individuals with the necessary skills and to promote a culture 
that fosters diversity. 

As part of the annual Board evaluation and strategic review 
processes, the Board considered matters relating to Board 
composition and succession planning during the period. As a 
result, the Board decided to strengthen the Board by appointing 
an additional Non-executive Director, Greg Hodder.

B OA R D  E F F E C T I V E N E S S 

The Board has undertaken an evaluation of its effectiveness 
and identified specific actions to make improvements to Board 
information flows, agenda planning and leadership development. 
A plan to address these issues is being implemented.

The skills and experience of the Board are set out in their 
biographical details on pages 38 to 39. The experience and 
knowledge of each of the Directors gives them the ability to 
constructively challenge strategy and to scrutinise performance. 

All Directors take part in a thorough induction process on 
joining the Board, tailored to the existing knowledge and 
experience of the Director concerned. 

Consistent with the Board’s commitment to active succession 
planning, a senior management development programme is  
being considered. 

T I M E CO M M I T M E N T S

All Directors recognise the need to commit sufficient time to 
fulfil the role. This requirement is included in their letters of 
appointment. The Board is satisfied that the Chairman and  
Non-executive Directors are able to devote sufficient time to 
the Group’s business. There has been no significant change in  
the Chairman’s other time commitments since his appointment. 

The Board has delegated specific responsibilities to the  
Audit and Remuneration Committees, details of which  
are set out below. 

Each Committee has written terms of reference setting out its 
duties, authority and reporting responsibilities. Copies of all the 
Committee terms of reference are available on the Group’s 
website. These terms of reference are kept under review 
to ensure they remain appropriate and reflect any changes 
in legislation, regulation or best practice. Each Committee 
comprises Non-executive Directors of the Group. 

Audit Committee 

The Audit Committee is chaired by Sophie Tomkins and its 
other members are Andrew Gerrie and Greg Hodder. Sophie 
Tomkins and Greg Hodder are fully independent. The Audit 
Committee has primary responsibility for monitoring the quality 
of internal controls and ensuring that the financial performance 
of the Group is properly measured and reported on. It receives 
and reviews reports from the Group’s management and auditor 
relating to the annual accounts and the accounting and internal 
control systems in use throughout the Group. It also advises 
the Board on the appointment of the auditor, reviews their fees 
and discusses the nature, scope and results of the audit with 
the auditor. The Audit Committee meets at least twice a year 
and has unrestricted access to the Group’s auditor. The Chief 
Financial Officer attends the Committee meetings by invitation. 

Remuneration Committee 

The Remuneration Committee is chaired by Greg Hodder. 
Its other member is Sophie Tomkins. The Remuneration 
Committee reviews the performance of the Executive Directors 
and makes recommendations to the Board on matters 
relating to their remuneration and terms of employment. The 
Remuneration Committee also makes recommendations to 
the Board on proposals for the granting of share options and 
other equity incentives pursuant to any share option scheme 
or equity incentive scheme in operation from time to time. The 
remuneration and terms and conditions of appointment of the 
Non-executive Directors of the Group are set by the Board. 
The Chief Executive Officer and Chief Financial Officer are 
invited to attend for some parts of the Committee meetings 
where their input is required, although they do not take part in 
any discussion on their own benefits and remuneration. 

The Remuneration report on pages 45 to 47 contains more 
detailed information on the Committee’s role and the Directors’ 
remuneration and fees. 

Company overviewStrategic reportGovernanceFinancial statements42

HOTEL CHOCOL AT GROUP PLC Annual Repor t and Accounts

GOVERNANCE Audit Commit tee repor t

43

Corporate governance statement continued

Audit Committee report

On behalf of the Board, I am pleased to present the Audit 
Committee report for the period ended 2 July 2017. The 
Audit Committee is responsible for ensuring that the financial 
performance of the Group is properly reported and reviewed. 
Its role includes monitoring the integrity of the financial 
statements (including annual and interim accounts and 
results announcements), reviewing internal control and risk 
management systems, reviewing any changes to accounting 
policies, reviewing and monitoring the extent of the non-audit 
services undertaken by external auditors and advising on the 
appointment of external auditors. 

D U T I E S 

The main duties of the Audit Committee are set out in its terms 
of reference, which are available on the Group’s website (www.
hotelchocolat.com). The main items of business considered by 
the Audit Committee during the year included: 

•  review of the FY17 audit plan and audit engagement letter; 

•  Consideration of key audit matters and how they are addressed;

•  review of suitability of the external auditor; 

•  review of the financial statements and Annual Report; 

•  consideration of the external audit report and management 

M E M B E R S  O F T H E AU D I T CO M M I T T E E 

representation letter; 

•  going concern review; 

•  review of the risk management and internal control systems; 

•  meeting with the external auditor without 

management present; and

•  review of whistleblowing and anti-bribery arrangements.

The Committee consists of two independent Non-executive 
Directors: myself, Sophie Tomkins (as Chair) and Greg Hodder. 
Andrew Gerrie is also a member but is not considered 
independent because of his involvement as a shareholder in 
Rabot 1745 Limited, a joint venture with the Group. Matt 
Pritchard, Chief Financial Officer, and other Executive Directors 
may attend Committee meetings by invitation. The Committee 
met three times in the period. The Board is satisfied that I, as 
Chair of the Committee, have recent and relevant financial 
experience. I am a Chartered Accountant and I am currently 
Chair of the Audit Committee at CloudCall Group plc. A 
Chartered Secretary from Chadwick Corporate Consulting 
acts as Secretary to the Committee. I report the Committee’s 
deliberations at the next Board meeting and the minutes of each 
meeting are made available to all members of the Board. 

D E V E LO P M E N T

The Company Secretary ensures that all Directors are kept abreast 
of changes in relevant legislation and regulations, with the assistance 
of the Group’s advisers where appropriate. Executive Directors are 
subject to the Group’s performance review process through which 
their performance against predetermined objectives is reviewed and 
their personal and professional development needs considered. It 
is intended that an annual performance appraisal of Non-executive 
Directors will be undertaken by the Chairman as part of the Board 
evaluation process, at which time any training or development needs 
will be addressed.

The principal elements of the Group’s internal control  
system include: 

•  close management of the day-to-day activities of the Group  

by the Executive Directors;

•  an organisational structure with defined levels of responsibility, 
which promotes entrepreneurial decision making and agile 
implementation whilst mitigating risks; 

•  a comprehensive annual budgeting process, producing a 

detailed integrated profit and loss, balance sheet and cash 
flow, which is approved by the Board;

•  detailed monthly reporting of performance against  

E X T E R N A L A P P O I N T M E N T S

budget; and 

As appropriate, the Board may authorise Executive Directors 
to take Non-executive positions in other companies and 
organisations, provided the time commitment does not 
conflict with the Director’s duties to the Group, since such 
appointments should broaden their experience. The acceptance 
of appointment to such positions is subject to the approval of 
the Chairman. 

CO N F L I C T S O F I N T E R E S T

At each meeting the Board considers Directors’ conflicts of 
interest. The Group’s Articles of Association provide for the 
Board to authorise any actual or potential conflicts of interest. 

D I R E C TO R S ’ A N D  O F F I C E R S ’   
L I A B I L I T Y  I N S U R A N C E 

The Group has purchased Directors’ and Officers’ liability 
insurance during the period as allowed by the Group’s articles. 

E L E C T I O N O F D I R E C TO R S

All Directors of the Group will offer themselves for  
election or re-election at the Annual General Meeting  
(see note below). 

I N T E R N A L CO N T RO L S 

The Board has ultimate responsibility for the Group’s system of 
internal control and for reviewing its effectiveness. However, any 
such system of internal control can provide only reasonable, but 
not absolute, assurance against material misstatement or loss. The 
Board considers that the internal controls in place are appropriate 
for the size, complexity and risk profile of the Group. 

•  central control over key areas such as capital expenditure 

authorisation and banking facilities. 

The Group continues to review its system of internal control to 
ensure adherence to best practice, whilst also having regard to 
its size and the resources available. The Board considers that the 
introduction of an internal audit function is not appropriate at 
this juncture. 

R E L AT I O N S W I T H  S H A R E H O L D E R S 

The Group maintains communication with institutional 
shareholders through individual meetings with Executive 
Directors, particularly following publication of the Group’s 
interim and full period results. Private shareholders are 
encouraged to attend the Annual General Meeting at which 
the Group’s activities are considered and questions answered. 
General information about the Group is also available on the 
Group’s website (www.hotelchocolat.com). The Non-executive 
Directors are available to discuss any matter stakeholders might 
wish to raise, and the Chairman and independent Non-executive 
Directors will attend meetings with investors and analysts as 
required. Investor relations activity and a review of the share 
register are standing items on the Board’s agenda. 

A N N UA L  G E N E R A L  M E E T I N G  (AG M ) 

The Annual General Meeting of the Group will take place on 
23 November 2017. The Notice of Annual General Meeting and  
the ordinary and special resolutions to be put to the meeting are 
included at the end of this Annual Report and financial statements. 

Company overviewStrategic reportGovernanceFinancial statements44

HOTEL CHOCOL AT GROUP PLC Annual Repor t and Accounts

GOVERNANCE Remuneration repor t

45

Audit Committee report continued

Remuneration report

RO L E O F T H E E X T E R N A L AU D I TO R 

I N T E R N A L  AU D I T 

The Audit Committee monitors the relationship with the 
external auditor, BDO LLP, to ensure that auditor independence 
and objectivity are maintained. Noting the tenure of BDO LLP 
(since FY12), the Committee will keep under review the need for 
external tender. As part of its review the Committee monitors 
the provision of non-audit services by the external auditor. The 
breakdown of fees between audit and non-audit services is 
provided in Note 6 of the Group’s financial statements. The non-
audit fees primarily relate to tax advice for the Group. The Audit 
Committee also assesses the auditor’s performance. Having 
reviewed the auditor’s independence and performance, the 
Audit Committee recommends that BDO LLP be reappointed 
as the Group’s auditor at the next AGM. 

F I N A N C I A L  R E P O RT I N G CO U N C I L ( F RC )

During the year, the Annual Report and Accounts for the period 
ended 26 July 2016 were selected for review by the Conduct 
Committee of the FRC. The enquiry has been closed. The 
review provided some useful guidance on disclosures which 
has been incorporated in these accounts, notably in Note 
2, Accounting Policies, which provides detail on the Group’s 
approach to accounting for chocolate bonds.

During the year, the audit of the Annual Report and Accounts 
for the period ended 26 June 2016 was selected for review by 
the FRC’s Audit Quality Review Team. I, as Chair, have discussed 
the findings with both the FRC and the Audit Partner. The 
findings have informed the process for the audit of the Annual 
Report and Accounts for the period ended 2 July 2017. 

AU D I T P RO C E S S 

The auditor prepares an audit plan for the review of the full 
period financial statements. The audit plan sets out the scope 
of the audit, areas to be targeted and audit timetable. This plan 
is reviewed and agreed in advance by the Audit Committee. 
Following the audit, the auditor presented its findings to the 
Audit Committee for discussion. No major areas of concern 
were highlighted by the auditor during the period, however  
areas of significant risk and other matters of audit relevance  
are regularly communicated. 

At present the Group does not have an internal audit function 
and the Committee believes that management is able to derive 
assurance as to the adequacy and effectiveness of internal 
controls and risk management procedures without one. 

R I S K  M A N AG E M E N T A N D 
I N T E R N A L  CO N T RO L S 

As described on page 42 of the corporate governance report, 
the Group has established a framework of risk management and 
internal control systems, policies and procedures. The Audit 
Committee is responsible for reviewing the risk management 
and internal control framework and ensuring that it operates 
effectively. During the period, the Committee has reviewed 
the framework and the Committee is satisfied that the internal 
control systems in place are currently operating effectively. 

W H I S T L E B LOW I N G 

The Group has in place a whistleblowing policy which sets out 
the formal process by which an employee of the Group may, 
in confidence, raise concerns about possible improprieties 
in financial reporting or other matters. Whistleblowing is a 
standing item on the Committee’s agenda. The Committee is 
comfortable that the current policy is operating effectively.

A N T I - B R I B E RY 

The Group has in place an anti-bribery and anti-corruption 
policy which sets out its zero-tolerance position and provides 
information and guidance to those working for the Group  
on how to recognise and deal with bribery and corruption  
issues. The Committee is comfortable that the current policy  
is operating effectively.

Sophie Tomkins
Chair of the Audit Committee

I am pleased to present this remuneration report, which sets out the remuneration policy and the remuneration paid to the Directors 
for the period. Hotel Chocolat Group plc is listed on the Alternative Investment Market (AIM) and, as such, the following disclosures 
are prepared on a voluntary basis for the Group. 

CO M P O S I T I O N  A N D RO L E 

The Remuneration Committee’s members are Greg Hodder, who is the Chair of the Committee, and Sophie Tomkins. Andrew 
Gerrie was Chair of the committee until March 2017. The Committee operates under the Group’s agreed terms of reference 
and is responsible for reviewing all senior executive appointments and determining the Group’s policy in respect of the terms of 
employment, including remuneration packages of Executive Directors. The Remuneration Committee met three times during the 
period and plans to meet at least twice a year going forward. 

R E M U N E R AT I O N  P O L I C Y 

The objective of the Group’s remuneration policy is to attract, motivate and retain high quality individuals who will contribute 
fully to the success of the Group. To achieve this objective, the Group provides competitive salaries and benefits to all employees. 
Executive Directors’ remuneration is set to create an appropriate balance between both fixed and performance-related elements. 
Remuneration is reviewed each year in light of the Group’s business objectives. It is the Remuneration Committee’s intention that 
remuneration should reward achievement of objectives and that these are aligned with shareholders’ interests over the medium-
term. Remuneration consists of the following elements: 

•  Basic salary; 

•  Performance-related annual bonus; 

•   Long-Term Incentive Plan; and 

•  Pension contribution.

E X E C U T I V E  D I R E C TO R S ’ S E RV I C E CO N T R AC T S 

The Executive Directors signed new service contracts with the Group on admission to AIM in May 2016. These are not of fixed 
duration. Angus Thirlwell and Peter Harris’ contracts are terminable by either party giving twelve months’ written notice. Matt Pritchard 
and Matt Margereson’s contracts are terminable by either party giving six months’ written notice. 

N O N - E X E C U T I V E  D I R E C TO R S 

The Non-executive Directors signed letters of appointment with the Group for the provision of Non-executive Directors’ services, 
which may be terminated by either party giving three months’ written notice. The Non-executive Directors’ fees are determined by 
the Board. 

Company overviewStrategic reportGovernanceFinancial statements 
46

HOTEL CHOCOL AT GROUP PLC Annual Repor t and Accounts

GOVERNANCE Remuneration repor t

47

Remuneration report continued

D I R E C TO R S ’  R E M U N E R AT I O N 

LO N G -T E R M I N C E N T I V E  P L A N 

The following table summarises the total gross remuneration of the Directors who served during the period to 2 July 2017.  
Bonus payments represent 75% of the maximum amount payable under the rules of the scheme. 

Annual awards to Executive Directors under this plan are underpinned by financial performance measures. Angus Thirlwell and 
Peter Harris are not part of the Long-Term Incentive Plan.

Executive

Angus Thirlwell

Peter Harris

Matt Pritchard

Matt Margereson

Non-executive

Andrew Gerrie

Sophie Tomkins

Greg Hodder*

Basic 
salary/fee 

235,000

215,000

215,000

215,000

50,000

35,833

6,667

2017

2016

Bonus

Pension

Total

Basic 
salary/fee 

Bonus

Pension

Total

70,500

64,500

64,500

64,500

5,350

4,792

2,150

1,792

310,850

235,840

284,292

232,634

281,650

202,404

281,292

202,404

47,200

47,200

40,250

40,250

5,358

3,000

2,024

288,398

282,834

244,678

–

242,654

–

–

–

–

(29)

–

50,000

35,804

6,667

7,820

6,641

–

–

–

–

–

29

–

7,820

6,670

–

*Appointed to the Board on 1 May 2017.

The remuneration policy for 2018 will operate as follows: 

Matt Pritchard and Matt Margereson have been granted options under the Group’s Long-Term Incentive Plan. The proportion of 
the total option shares vesting is subject to testing against a performance condition, being the audited net profit after tax for the 
financial periods in question. The performance thresholds are not disclosed as they are considered to be commercially sensitive but 
represent outperformance to current market consensus. At the time of publication, achieving market consensus profit expectations 
for FY19 of £11.1m would lead to the vesting of 3% of the shares under option.

Performance condition

Date of grant

Number of ordinary 
shares under option

Exercise price

Exercise period

Matt Pritchard

FY19 Profit after tax

FY20 Profit after tax

Matt Margereson

FY19 Profit after tax

FY20 Profit after tax

04.05.16

16.03.17

04.05.16

16.03.17

800,000

200,000

800,000

200,000

148p

292p

04.05.19–03.05.26

16.03.20–15.03.27

148p 

04.05.19–03.05.26

292p

16.03.20–15.03.27

If you have any comments or questions on anything contained within this remuneration report, I will be available at the AGM. 

Greg Hodder
Chair of the Remuneration Committee

Executive

Angus Thirlwell

Peter Harris

Matt Pritchard

Matt Margereson

Non-executive

Andrew Gerrie

Sophie Tomkins

Greg Hodder

Basic  

salary/fee

Maximum 
bonus

£235,000 Waived – nil

£215,000 Waived – nil

£215,000

£215,000

£50,000

£40,000

£40,000

40%

40%

–

–

–

Pension

£5,350

£3,000

£2,150

£2,150

–

–

–

Maximum bonus opportunities for the 2018 financial period are disclosed in the table above. The 2018 bonus will be assessed 
against Group profit. The bonus will adjust from zero at a threshold profit growth, up to 40% for a stretch profit growth. 
Challenging performance targets have been set such that maximum award would represent outperformance to current market 
expectations. The actual performance targets are not disclosed as they are considered to be commercially sensitive. 

Angus Thirlwell and Peter Harris have requested not to participate in the FY18 bonus scheme, in order to enable re-investment in 
entrepreneurial growth projects.

Company overviewStrategic reportGovernanceFinancial statements48

HOTEL CHOCOL AT GROUP PLC Annual Repor t and Accounts

GOVERNANCE Directors’ repor t

49

Directors’ report

The Directors present their report together with the audited financial statements for the period ended 2 July 2017. 

P O L I T I C A L D O N AT I O N S 

The corporate governance statement on pages 40 to 42 also forms part of this Directors’ report. 

R E V I E W  O F  B U S I N E S S 

The Chairman’s statement on page 6 and the strategic report on pages 6 to 31 provide a review of the business, the  
Group’s trading for the period ended 2 July 2017, key performance indicators and an indication of future developments.

R E S U LT  A N D D I V I D E N D 

The Group has reported its Consolidated Financial Statements in accordance with International Financial Reporting Standards  
as adopted by the European Union. 

The Group’s results for the period are set out in the Consolidated Statement of Comprehensive Income on page 57. The Company  
has applied FRS 101: Reduced Disclosure Framework to the Company accounts for the period ended 2 July 2017. 

The Group’s revenue of £105.2m (FY16: £91.1m), gross margin of 67.9% (FY16: 66.8%) and profit after tax of £8.8m (FY16: £4.1m) 
represent a successful period for the business. The Group continued to strengthen its position.

Period ended

Revenue (£m)

Gross margin %

Profit after tax (£m)

Reported IFRS

2 July 2017 

26 June 2016 

105.2

67.9%

8.8

91.1

66.8%

4.1

The Board is recommending a maiden final dividend of 1.6 pence per share.

D I R E C TO R S

The Directors of the Group during the period were: 

Executive

Angus Thirlwell
Peter Harris
Matt Pritchard
Matt Margereson

Non-executive

Andrew Gerrie
Sophie Tomkins (Independent)
Greg Hodder (Independent)

The names of the Directors, along with their brief biographical details are given on pages 38 to 39.

D I R E C TO R S ’ I N T E R E S T S 

No Director has any beneficial interest in the share capital of any subsidiary undertaking. As at 2 July 2017, the Group owned 30%  
of a joint venture called Rabot 1745 Limited, in which Andrew Gerrie held 49%, with the balance being held by non-related parties. 

The Group also purchased and maintained throughout the financial period Directors’ and Officers’ liability insurance in respect of 
itself and its Directors. 

The Group made no political donations in the financial period. 

D I S C LO S U R E O F I N F O R M AT I O N  TO AU D I TO R

As far as the Directors are aware, there is no relevant audit information (that is, information needed by the Group’s auditor in 
connection with preparing their report) of which the Group’s auditor is unaware, and each Director has taken all reasonable steps 
that he or she ought to have taken as a Director in order to make himself or herself aware of any relevant audit information and to 
establish that the Group’s auditor is aware of that information. 

F I N A N C I A L I N S T RU M E N T S 

The financial risk management objectives of the Group, including credit risk, interest rate risk and foreign exchange risk, are provided 
in Note 32 to the Consolidated Financial Statements on pages 89 and 90. 

E X I S T E N C E O F B R A N C H E S

The Group has three branches outside the United Kingdom. They are located in Denmark, The Netherlands and the Republic of Ireland.

S H A R E C A P I TA L  S T RU C T U R E 

At 2 July 2017, the Company’s issued share capital was £112,838 divided into 112,837,828 ordinary shares of 0.1p each. The holders 
of ordinary shares are entitled to one vote per share at the general meetings of the Company. 

S H A R E O P T I O N  S C H E M E S 

Details of employee share schemes are set out in Note 9 to the Consolidated Financial Statements. 

P U RC H A S E O F OW N S H A R E S 

There was no purchase of own shares in the period. 

G O I N G CO N C E R N

After making enquiries, the Directors have a reasonable expectation that the Group has adequate resources to continue in 
operational existence for the foreseeable future. For this reason, they continue to adopt the going concern basis in preparing the 
financial statements. 

P O S T B A L A N C E S H E E T  E V E N T S

The Board considers that no material post balance sheet events occurred between the end of the period and the date of publication 
of this report.

F U T U R E D E V E LO P M E N T S

The Board intends to continue to pursue the business strategy as outlined in the strategic report on pages 6 to 31.

Company overviewStrategic reportGovernanceFinancial statements50

HOTEL CHOCOL AT GROUP PLC Annual Repor t and Accounts

GOVERNANCE Statement of Directors’ responsibilities

51

Directors’ report continued

Statement of Directors’ responsibilities 

E M P LOY E E I N VO LV E M E N T P O L I C I E S

The Directors believe that the involvement of employees is an important part of the business culture and contributes to the 
successes achieved to date (view our corporate social responsibility statement on page 34).

E Q UA L O P P O RT U N I T I E S

The Group is committed to eliminating discrimination and encouraging diversity. Its aim is that its people will be truly representative 
of all sections of society and that each person feels respected and is able to perform to the best of their ability. The Group aims for 
people to reflect the diverse customer base that it enjoys. 

The Group won’t make assumptions about a person’s ability to carry out their work, for example on their ethnic origin, gender, 
sexual orientation, marital status, religion or other philosophical beliefs, age or disability. Likewise it won’t make general assumptions 
about capabilities, characteristics and interests of particular groups that may influence the treatment of individuals, the assessment of 
their abilities and their access to opportunities for training, development and promotion. 

AU D I TO R 

BDO LLP has expressed its willingness to continue in office as auditor and a resolution to reappoint them will be proposed at the 
forthcoming Annual General Meeting.

A N N UA L G E N E R A L M E E T I N G 

The Annual General Meeting will be held on 23 November 2017. The ordinary business comprises receipt of the Directors’ report 
and audited financial statements for the period ended 2 July 2017, the re-election of Directors, approval of the final proposed 
dividend, the reappointment of BDO LLP as auditor and authorisation of the Directors to determine the auditor’s remuneration. 
Special resolutions are also proposed to authorise the Directors, to a limited extent consistent with Pre-emption Group guidelines, 
to allot new shares, to disapply statutory pre-emption rights, and to make market purchases of the Company’s shares. The Notice of 
Annual General Meeting sets out the ordinary and special resolutions to be put to the meeting. 

A P P ROVA L 

This Directors’ report was approved on behalf of the Board on 27 September 2017. 

Matt Pritchard
Chief Financial Officer

W E B S I T E P U B L I C AT I O N 

The Directors are responsible for ensuring the Annual Report 
and the financial statements are made available on a website. 
Financial statements are published on the Group’s website in 
accordance with legislation in the United Kingdom governing 
the preparation and dissemination of financial statements, which 
may vary from legislation in other jurisdictions. The maintenance 
and integrity of the Group’s website is the responsibility of the 
Directors. The Directors’ responsibility also extends to the 
ongoing integrity of the financial statements contained therein.

The Directors are responsible for preparing the Annual Report 
and the financial statements in accordance with applicable law 
and regulations. Company law requires the Directors to prepare 
financial statements for each financial period. Under that law the 
Directors have elected to prepare the Group’s Consolidated 
Financial Statements in accordance with International Financial 
Reporting Standards (“IFRS”) as adopted by the European Union, 
and the Company Financial Statements in accordance with FRS 
101: Reduced Disclosure Framework. 

Under company law the Directors must not approve the financial 
statements unless they are satisfied that they give a true and fair 
view of the state of affairs of the Group and Company and of 
the profit or loss of the Group for that period. The Directors are 
also required to prepare financial statements in accordance with 
the rules of the London Stock Exchange for companies trading 
securities on the Alternative Investment Market. 

In preparing these financial statements, the Directors are 
required to: 

•  select suitable accounting policies and then apply them 

consistently;

•  make judgements and accounting estimates that are 

reasonable and prudent;

•  state whether they have been prepared in accordance with 
IFRSs as adopted by the European Union, subject to any 
material departures disclosed and explained in the financial 
statements; and 

•  prepare the financial statements on a going concern basis 
unless it is inappropriate to presume that the Group will 
continue in business. 

The Directors are responsible for keeping adequate accounting 
records that are sufficient to show and explain the Group and 
Company’s transactions and disclose with reasonable accuracy 
at any time the financial position of the Group and Company 
and enable them to ensure that the financial statements comply 
with the requirements of the Companies Act 2006. They 
are also responsible for safeguarding the assets of the Group 
and Company and hence for taking reasonable steps for the 
prevention and detection of fraud and other irregularities. 

Company overviewStrategic reportGovernanceFinancial statements52
52

HOTEL CHOCOL AT GROUP PLC Annual Repor t and Accounts

FINANCIAL STATEMENTS Financial statements

53
53

Financial statements

Independent auditor’s report 

Consolidated Statement of  
Comprehensive Income 

Consolidated Statement of Financial Position 

Consolidated Statement of Cash Flow 

Consolidated Statement of Changes in Equity 

Notes to the financial statements 

Company Statement of Financial Position 

Company Statement of Cash Flow 

Company Statement of Changes in Equity 

Notes to the Company financial statements 

Company Information 

54

57

58

59

60

61

91

92

93

94

96

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54

HOTEL CHOCOL AT GROUP PLC Annual Repor t and Accounts

FINANCIAL STATEMENTS Independent Auditors’ Repor t

55

Independent Auditors’ Report

to the members of Hotel Chocolat Group plc

O P I N I O N

We have audited the financial statements of Hotel Chocolat Group plc (the ‘Parent Company’) and its subsidiaries (the ‘Group’) for 
the period ended 2 July 2017 which comprise the Consolidated Statement of Comprehensive Income, the Consolidated Statement 
of Financial Position, the Company Statement of Financial Position, the Consolidated Statement of Cash Flow, the Company 
Statement of Cash Flow, the Consolidated Statement of Changes in Equity, the Company Statement of Changes in Equity and notes 
to the financial statements, including a summary of significant accounting policies. 

The financial reporting framework that has been applied in the preparation of the Group financial statements is applicable law and 
International Financial Reporting Standards (IFRSs) as adopted by the European Union. The financial reporting framework that 
has been applied in the preparation of the Parent Company financial statements is applicable law and United Kingdom Accounting 
Standards, including Financial Reporting Standard 101 Reduced Disclosure Framework (United Kingdom Generally Accepted 
Accounting Practice).

In our opinion:

•   the financial statements give a true and fair view of the state of the Group’s and of the parent company’s affairs as at 2 July 2017 

and of the Group’s profit for the period then ended;

•  the Group financial statements have been properly prepared in accordance with IFRSs as adopted by the European Union;

•  the Parent Company financial statements have been properly prepared in accordance with United Kingdom Generally Accepted 

Accounting Practice; and

•   the financial statements have been prepared in accordance with the requirements of the Companies Act 2006.

B A S I S F O R O P I N I O N

We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our 
responsibilities under those standards are further described in the Auditor’s responsibilities for the audit of the financial statements 
section of our report. We are independent of the group in accordance with the ethical requirements that are relevant to our audit 
of the financial statements in the UK, including the FRC’s Ethical Standard as applied to listed entities, and we have fulfilled our other 
ethical responsibilities in accordance with these requirements. We believe that the audit evidence we have obtained is sufficient and 
appropriate to provide a basis for our opinion.

CO N C LU S I O N S R E L AT I N G TO  G O I N G  CO N C E R N

We have nothing to report in respect of the following matters in relation to which the ISAs (UK) require us to report to you where:

•  the Directors’ use of the going concern basis of accounting in the preparation of the financial statements is not appropriate; or

•  the Directors have not disclosed in the financial statements any identified material uncertainties that may cast significant doubt 
about the Group’s or the Parent Company’s ability to continue to adopt the going concern basis of accounting for a period of at 
least twelve months from the date when the financial statements are authorised for issue.

K E Y AU D I T M AT T E R S

Key audit matters are those matters that, in our professional judgment, were of most significance in our audit of the financial 
statements of the current period and include the most significant assessed risks of material misstatement (whether or not due to 
fraud) we identified, including those which had the greatest effect on: the overall audit strategy, the allocation of resources in the 
audit; and directing the efforts of the engagement team. These matters were addressed in the context of our audit of the financial 
statements as a whole, and in forming our opinion thereon, and we do not provide a separate opinion on these matters.

Carrying value of inventory

See accounting policy in Note 2.

The Group holds significant levels of inventory and determination of the cost of manufactured goods is considered to be a risk area 
due to the nature and complexity of the estimates involved, including determination and attribution of production costs to individual 
product lines.

Our procedures to address this risk included challenging and substantively testing the assumptions in the underlying standard costing 
calculations, substantively testing the consistency of application of the standard costing calculations to production runs across the period 
and challenging and substantively testing the Group’s determination and allocation of variances from standard to actual costs.

O U R  A P P L I C AT I O N  O F M AT E R I A L I T Y  A N D OV E RV I E W  O F  T H E S CO P E O F O U R  AU D I T

The scope of our audit was influenced by our application of materiality. We set certain quantitative thresholds for materiality which, together 
with qualitative considerations, help us to determine the nature, timing and extent of our audit procedures on the individual financial statement 
areas and disclosures and in evaluating the effect of misstatements, both individually and in aggregate on the financial statements as a whole.

We determined materiality for the financial statements as a whole to be £550,000 which represents 5% of profit before tax. We 
agreed with the Audit Committee that we would report to them misstatements identified during our audit above £27,500.

We used profit before tax as a benchmark given the importance of profit as a measure for shareholders in assessing the 
performance of the Group. 

The Group consists of trading entities incorporated in three jurisdictions; the UK, Rest of Europe and St Lucia. Statutory audits are 
required for the UK entities and these are carried out by the Group audit team. The entities in the Rest of Europe and St Lucia do 
not have a local audit requirement and are not a significant part of the Group, and so procedures are carried out by the Group audit 
team on a number of judgemental areas. The Group audit team obtained an understanding of the internal control environment 
related to the financial reporting process and assessed the appropriateness, completeness and accuracy of Group journals and other 
adjustments performed on consolidation.

OT H E R I N F O R M AT I O N

The Directors are responsible for the other information. The other information comprises the information included in the Annual Report 
other than the financial statements and our auditor’s report thereon. Our opinion on the financial statements does not cover the other 
information and, except to the extent otherwise explicitly stated in our report, we do not express any form of assurance conclusion thereon.

In connection with our audit of the financial statements, our responsibility is to read the other information and, in doing so, consider 
whether the other information is materially inconsistent with the financial statements or our knowledge obtained in the audit or 
otherwise appears to be materially misstated. If we identify such material inconsistencies or apparent material misstatements, we are 
required to determine whether there is a material misstatement in the financial statements or a material misstatement of the other 
information. If, based on the work we have performed, we conclude that there is a material misstatement of this other information, 
we are required to report that fact. We have nothing to report in this regard.

O P I N I O N S  O N  OT H E R  M AT T E R S P R E S C R I B E D BY  T H E CO M PA N I E S  AC T 2 0 0 6

In our opinion, based on the work undertaken in the course of the audit:

•  the information given in the strategic report and the Directors’ report for the financial period for which the financial statements 

are prepared is consistent with the financial statements; and

•  the strategic report and the Directors’ report have been prepared in accordance with applicable legal requirements.

M AT T E R S O N  W H I C H W E A R E R E Q U I R E D  TO  R E P O RT  BY   E XC E P T I O N

In the light of the knowledge and understanding of the Group and the Parent Company and its environment obtained in the course 
of the audit, we have not identified material misstatements in the strategic report or the directors’ report.

We have nothing to report in respect of the following matters in relation to which the Companies Act 2006 requires us to report 
to you if, in our opinion:

•  adequate accounting records have not been kept, or returns adequate for our audit have not been received from branches not 

visited by us; or

•  the Parent Company financial statements are not in agreement with the accounting records and returns; or

•  certain disclosures of Directors’ remuneration specified by law are not made; or 

•  we have not received all the information and explanations we require for our audit.

Company overviewStrategic reportGovernanceFinancial statements56

HOTEL CHOCOL AT GROUP PLC Annual Repor t and Accounts

FINANCIAL STATEMENTS Consolidated Statement of Comprehensive Income

57

Independent Auditors’ Report continued

to the members of Hotel Chocolat Group plc

Consolidated Statement of Comprehensive Income

For the period ended 2 July 2017

R E S P O N S I B I L I T I E S O F D I R E C TO R S

As explained more fully in the Directors’ responsibilities statement set out on page 51, the Directors are responsible for the 
preparation of the financial statements and for being satisfied that they give a true and fair view, and for such internal control as 
the Directors determine is necessary to enable the preparation of financial statements that are free from material misstatement, 
whether due to fraud or error.

In preparing the financial statements, the Directors are responsible for assessing the Group’s and the Parent Company’s ability 
to continue as a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of 
accounting unless the directors either intend to liquidate the Group or the Parent Company or to cease operations, or have no 
realistic alternative but to do so.

AU D I TO R’ S R E S P O N S I B I L I T I E S  F O R  T H E  AU D I T O F  T H E  F I N A N C I A L  S TAT E M E N T S

This report is made solely to the Company’s members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 
2006. Our audit work has been undertaken so that we might state to the company’s members those matters we are required to 
state to them in an auditor’s report and for no other purpose. To the fullest extent permitted by law, we do not accept or assume 
responsibility to anyone other than the Company and the Company’s members as a body, for our audit work, for this report, or for 
the opinions we have formed.

Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material 
misstatement, whether due to fraud or error, and to issue an auditor’s report that includes our opinion. Reasonable assurance is a 
high level of assurance, but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material 
misstatement when it exists.

Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be 
expected to influence the economic decisions of users taken on the basis of these financial statements.

Revenue

Cost of sales 

Administrative expenses 

Finance income

Finance expenses

Share of joint venture loss

Profit before tax 

Tax expense 

Profit for the period

Other comprehensive income: 

Derivative financial instruments

Deferred tax charge/(credit) on derivative financial instruments

Currency translation differences arising from consolidation

Total other comprehensive income for the period

Total comprehensive income for the period

A further description of our responsibilities for the audit of the financial statements is located on the Financial Reporting Council’s 
website at: www.frc.org.uk/auditorsresponsibilities. This description forms part of our auditor’s report.

Earnings per share – Basic 

Earnings per share – Diluted

53 weeks ended  
2 July 2017 
£

52 weeks ended 
26 June 2016 
£

Notes

4

5

10

10

11

12

17

16

13

13

105,240,130

91,089,824

(33,757,943)

(30,237,009)

71,482,187

60,852,815

(59,554,041)

(54,486,943)

11,928,146

3,230

(725,865)

(300)

6,365,872

172,106

(946,884)

–

11,205,211

5,591,094

(2,441,362)

8,763,849

(1,507,290)

4,083,804

(316,658)

64,039

696,095

443,476

9,207,325

7.8p

7.8p

581,959

(114,446)

896,053

1,363,566

5,447,370

3.9p

3.9p

Mark RA Edwards (Senior Statutory Auditor)

For and on behalf of BDO LLP, Statutory Auditor
London

27 September 2017

BDO LLP is a limited liability partnership registered in England and Wales (with registered number OC305127).

Company overviewStrategic reportGovernanceFinancial statements58

HOTEL CHOCOL AT GROUP PLC Annual Repor t and Accounts

FINANCIAL STATEMENTS Consolidated Statement of Cash Flow

59

Consolidated Statement of Financial Position

As at 2 July 2017

Consolidated Statement of Cash Flow

For the period ended 2 July 2017

Notes

As at
2 July 2017 
£

As at 
26 June 2016
 £

ASSETS
Non-current assets
Intangible assets
Property, plant and equipment
Deferred tax asset
Derivative financial assets
Prepayments

Current assets
Derivative financial assets
Inventories
Trade and other receivables
Cash and cash equivalents

Total assets

LIABILITIES
Current liabilities
Trade and other payables
Corporation tax payable
Derivative financial liabilities
Borrowings

Non-current liabilities
Other payables and accruals
Derivative financial liabilities
Deferred tax liability
Borrowings
Provisions

Total liabilities

NET ASSETS

EQUITY 
Share capital
Share premium
Retained earnings
Translation reserve
Merger reserve
Capital redemption reserve
Other reserves
Total equity attributable to shareholders

14
15
16
17
19

17
18
19
21

22

17
23

22
17
16
23
24

25
26

26
26
26
26

2,338,041
31,397,582
213,819
–
7,250
33,956,692

306,526
9,878,122
6,020,954
8,470,178
24,675,780
58,632,472

16,632,717
1,104,746
137,480
3,371,444
21,246,387

1,934,057
33,970
–
3,504,544
750,629
6,223,200
27,469,587

1,856,800
26,111,111
–
85,075
7,461
28,060,447

439,239
6,604,104
5,534,835
6,475,446
19,053,624
47,114,071

16,334,191
611,051
–
432,544
17,377,786

1,485,090
–
78,989
6,643,212
464,486
8,671,777
26,049,563

112,838
11,749,487
16,851,199
1,049,221
223,251
6,301
1,170,588
31,162,885

112,838
11,749,487
8,087,350
353,126
223,251
6,301
532,155
21,064,508

The financial statements of Hotel Chocolat Group plc, registered number 08612206 were approved by the Board of Directors and 
authorised for issue on 27 September 2017. They were signed on its behalf by: 

Matt Pritchard
Chief Financial Officer
27 September 2017

Profit before tax for the period

Adjusted by:

Depreciation of property, plant and equipment

Amortisation of intangible assets

Net interest expense

Share-based payments

Loss on disposal of property, plant and equipment and intangible assets

Notes

53 weeks ended  

2 July 2017
£

11,205,211

52 weeks ended 
26 June 2016 
£

5,591,094

15

14

10

9

5

3,302,776

2,516,632

442,071

722,635

562,256

111,880

676,977

774,778

64,642

128,874

Operating cash flows before movements in working capital

16,346,829

9,752,997

Increase in inventories

Increase in trade and other receivables

Increase in trade and other payables and provisions

Cash inflow generated from operations

Interest received

Income tax paid

Interest paid on:

– finance leases and hire purchase loans

– bank loans and overdraft

– derivative financial instruments

Cash flows from operating activities

Purchase of property, plant and equipment

Proceeds from disposal of property, plant and equipment

Purchase of intangible assets

Acquisition of subsidiary

Cash flows used in investing activities

Capital element of hire purchase and finance leases repaid

Repayment of bank loans

Cost of issue of new equity

Issue of shares

Cash flows (used in)/from financing activities

Net change in cash and cash equivalents 

Cash and cash equivalents at beginning of period

Foreign currency movements

Cash and cash equivalents at end of period

21

21

(3,438,589)

(2,294,585)

(485,906)

905,022

13,327,356

3,230

(1,831,913)

(14,306)

(248,232)

(181,134)

(309,174)

1,516,121

8,665,359

109

(548,994)

(30,020)

(660,663)

–

11,055,001

7,425,791

(7,505,141)

(5,625,076)

14,210

(893,296)

–

200,000

(760,224)

228,006

(8,384,227)

(5,957,294)

(217,500)

(610,465)

–

–

–

(827,965)

1,842,809

6,475,446

151,923

8,470,178

(145,000)

(378,462)

(654,021)

(240,000)

12,000,130

10,582,647

12,051,144

(5,697,390)

121,692

6,475,446

31,162,885

21,064,508

Buy back of Chocolate bonds

Company overviewStrategic reportGovernanceFinancial statements60

HOTEL CHOCOL AT GROUP PLC Annual Repor t and Accounts

FINANCIAL STATEMENTS Notes to the f inancial statements

61

Consolidated Statement of Changes in Equity

For the period ended 2 July 2017

Notes to the financial statements

For the period ended 2 July 2017

Share 
capital 
£

Share 
premium 
£

Retained 
earnings 
£

Translation 
reserve
 £

Merger 
reserve 
£

Capital 
redemption 
reserve
 £

Other 
reserves 
£

Total
 £

As at 28 June 2015

Capital redemption

103,418

(1,223)

–

–

Shares issued in the period

10,643 11,989,487

Costs of issue of equity shares

Share-based payments

Profit for the period

Other comprehensive income:

Derivative financial 
instruments

Deferred tax charge 
on derivative financial 
instruments

Currency translation 
differences arising from 
consolidation

–

–

–

–

–

–

(240,000)

–

4,003,546

(542,927)

223,251

–

–

–

–

– 4,083,804

–

–

–

–

–

–

–

–

–

–

–

–

–

896,053

–

–

–

–

–

–

–

–

5,078

1,223

–

–

–

–

–

–

3,792,366

–

– 12,000,130

–

(240,000)

64,642

64,642

– 4,083,804

–

581,959

581,959

–

(114,446)

(114,446)

–

–

896,053

Equity as at 26 June 2016

112,838 11,749,487

8,087,350

353,126

223,251

6,301

532,155 21,064,508

Share-based payments

Deferred tax charge on 
share-based payments

Profit for the period

Other comprehensive income:

Derivative financial 
instruments

Deferred tax charge 
on derivative financial 
instruments

Currency translation 
differences arising from 
consolidation

–

–

–

–

–

–

–

–

–

–

–

–

–

–

8,763,849

–

–

–

–

–

–

–

–

696,095

–

–

–

–

–

–

–

–

–

562,256

562,256

328,796

328,796

–

8,763,849

– (316,658)

(316,658)

–

–

64,039

64,039

–

696,095

Equity as at 2 July 2017

112,838 11,749,487 16,851,199

1,049,221

223,251

6,301 1,170,588 31,162,885

1.  G E N E R A L I N F O R M AT I O N

Hotel Chocolat Group plc (the Company, and together with its subsidiaries, the Group) is a company incorporated in the United 
Kingdom under the Companies Act. The registered office of the Company is Mint House, Newark Close, Royston, Hertfordshire, 
SG8 5HL, United Kingdom. The registered company number is 08612206. A list of all of the Company’s subsidiaries is presented 
in Note 20.

The Group’s principal activities are that of the manufacture and retail of chocolate in the United Kingdom and overseas.

2 . ACCO U N T I N G P O L I C I E S

The principal accounting policies applied in the preparation of the consolidated financial information are set out below. These 
policies have been consistently applied to all periods presented, unless otherwise stated. 

Basis of preparation

The consolidated financial information has been prepared in accordance with International Financial Reporting Standards, 
International Accounting Standards and Interpretations (collectively IFRSs), as adopted by the European Union.

The financial statements have been prepared on the historical cost basis, except for the revaluation of derivative financial 
instruments that are measured at fair values at the end of each reporting period, as explained in the accounting policies below.

At the date of authorisation of this financial information, certain new standards, amendments and interpretations to existing 
standards applicable to the Group have been published but are not yet effective, and have not been adopted early by the Group. 
These are listed below:

Standard/interpretation

Content

IFRS 9 Financial Instruments 
(2009) and amendment

IFRS 15 Revenue from 
Contracts with Customers

IFRS 16 Leases

IFRS 9 ‘Financial instruments’ is effective for periods commencing on or after 
1 January 2018 subject to endorsement by the EU. IFRS 9 is a replacement 
for IAS 39 ‘Financial Instruments’ and covers three distinct areas. Phase 1 
contains new requirements for the classification and measurement of financial 
assets and liabilities. Phase 2 relates to the impairment of financial assets and 
requires the calculation of impairment on an expected loss basis rather than 
the current incurred loss basis. Phase 3 relates to less stringent requirements 
for general hedge accounting.

IFRS 15, ‘Revenues from Contracts with Customers’, replaces IAS 18, 
‘Revenues’, and introduces a five step approach to revenue recognition 
based on performance obligations in customer contracts. The International 
Accounting Standards Board (‘IASB’) has proposed to issue some clarifications 
and to defer the standard’s effective date of 1 January 2017 to 1 January 2018. 
The effective date for the Group is also subject to EU endorsement.

IFRS 16 sets out the principles for the recognition, measurement, presentation 
and disclosure of leases for both parties to a contract, i.e. the customer 
(‘lessee’) and the supplier (‘lessor’). IFRS 16 completes the IASB’s project to 
improve the financial reporting of leases and replaces the previous leases 
Standard, IAS 17 Leases, and related Interpretations.

The impact of the adoption of the Standards listed above, have not yet been assessed.

Applicable for 
financial years 
beginning on/after

2 July 2018

2 July 2018

1 July 2019

Company overviewStrategic reportGovernanceFinancial statements62

HOTEL CHOCOL AT GROUP PLC Annual Repor t and Accounts

FINANCIAL STATEMENTS Notes to the f inancial statements

63

2 . ACCO U N T I N G P O L I C I E S C O N T I N U E D  

Basis of consolidation

The consolidated financial information incorporates the financial statements of the Group and all of its subsidiary undertakings. 
The financial statements of all Group companies are adjusted, where necessary, to ensure the use of consistent accounting policies. 
Acquisitions are accounted for under the acquisition method from the date control passes to the Group. On acquisition, the 
assets and liabilities of a subsidiary are measured at their fair values. Any excess of the cost of acquisition over the fair values of the 
identifiable net assets acquired is recognised as goodwill.

As allowed under IFRS 1, any acquisitions or group reorganisations which occurred before the transition date to IFRS have not been 
restated but instead the previous accounting treatment has been adopted. During the period ended 29 June 2014, Hotel Chocolat 
Group Limited (now plc) was incorporated and undertook a share for share exchange with the direct subsidiaries listed in Note 20 
excluding Hotel Chocolat (St Lucia) Holdings Limited. This has been accounted for under the basis of merger accounting given that 
the ultimate ownership before and after the transaction remained the same. Merged subsidiaries undertakings are treated as if they 
had always been a member of the group. Any difference between the nominal value of the shares acquired by the Company and 
those issued by the Company to acquire them is taken to the merger reserve.

The results for the period ended 26 June 2016 have been adjusted to reflect a restatement of fair value of foreign currency 
forward contracts. The impact of this restatement has been to increase net assets by £935,026 (impacting the derivative financial 
instruments and deferred tax balances) and increase total comprehensive income by £935,026. Profit after tax and earnings per 
share are unchanged.

Going concern

The Directors have prepared a cash flow forecast covering a period extending beyond 18 months from the financial information 
presented as at 2 July 2017. 

The Directors have taken into account the historic positive cash flows, growth in business and the inherent risks and uncertainties 
facing the business, and have derived forecast assumptions that are the Directors’ best estimate of the future development of 
the business. The forecasts and projections, which take into account the projected trading performance of companies within the 
Group’s combined bank facilities, show that the Group will be able to operate within the level of its current facilities. On this basis, 
the Directors have a reasonable expectation that the Group has adequate resources to continue in operational existence for the 
foreseeable future. For these reasons, they continue to adopt the going concern basis of accounting in preparing the consolidated 
financial information. The financial information does not include any adjustments that would result from the going concern basis of 
preparation being inappropriate.

Revenue recognition

Revenue is the total amount receivable by the Group for goods and services supplied, excluding VAT and trade discounts.

Revenue arising from the sale of goods and services is recognised when the goods have been despatched or services delivered. 
Revenue is recognised when the amount of revenue can be reliably measured and it is probable that the future economic benefit 
will flow to the entity.

Operating profit

Operating profit is stated after all expenses, including those considered to be exceptional, but before finance income or expenses. 
Exceptional items are items of income or expense which because of their nature or size require separate presentation to allow 
shareholders to better understand the financial performance of the period and allow comparison with prior periods.

2 . ACCO U N T I N G P O L I C I E S C O N T I N U E D  

Foreign currency translation

The Group’s consolidated financial information is presented in Sterling, which is also the parent company’s functional currency.

a)  Transactions and balances

   Foreign currency transactions are translated into the functional currency using the exchange rates prevailing at the dates 

of the transactions. Foreign exchange gains and losses resulting from the settlement of such transactions are recognised in 
the Consolidated Statement of Comprehensive Income. Foreign exchange gains and losses resulting from the translation of 
monetary assets and liabilities denominated in foreign currencies at the reporting period end exchange rates are also recognised 
in the Consolidated Statement of Comprehensive Income.

b)  Group companies 

   The results and financial position of Group entities that have a functional currency different from the presentation currency are 

translated into the presentation currency as follows:

•  assets and liabilities at each period end are translated at the prevailing closing rate at the date of the Consolidated Statement 

of Financial Position;

•  income and expenses for each period within the Consolidated Statement of Comprehensive Income are translated at the rate 

of exchange at the transaction date. Where this is not possible, the average rate for the relevant period is used; and

•  on consolidation, exchange differences arising from the translation of the net investment in foreign entities are recognised in 

other comprehensive income and accumulated in the translation reserve as a separate component of equity. 

Employee benefits
(i)  Short-term benefits

   Wages, salaries, paid annual leave and sick leave, bonuses and non-monetary benefits are accrued in the period in which the 

associated services are rendered by employees of the Group.

(ii)  Defined contribution plans

   The Group operates a defined contribution pension scheme for employees. The assets of the scheme are held separately from 
those of the Group. The annual contributions payable are charged to the Consolidated Statement of Comprehensive Income. 
The Group also contributes to the personal pension plans of some Directors at the Group’s discretion.

Share-based payments

A transaction is accounted for as a share-based payment where the Group receives services from employees, Directors or third 
parties and pays for these in shares or similar equity instruments.

The Group makes equity-settled share-based payments to certain employees and Directors. Equity-settled share-based schemes 
are measured at fair value (excluding the effect of non-market-based vesting conditions) at the date of grant, measured by use of an 
appropriate valuation model. The expected life used in the model has been adjusted, based on management’s best estimate, for the 
effects of non-transferability, exercise restrictions and behavioural considerations. 

The fair value determined at the grant date of the equity-settled share-based payments is expensed on a straight-line basis over the 
period services are received, based on the Group’s estimate of shares that will eventually vest.

Share options are forfeited when an employee ceases to be employed by the Group unless determined to be a ‘Good Leaver.’  
A ‘Good Leaver’ is a participant who ceases employment by reason of death, injury, ill-health or disability.

The Group is not liable for employer’s National Insurance on the difference between the market value at date of exercise and 
exercise price and therefore this expense is not accrued for.

Notes to the financial statements continuedFor the period ended 2 July 2017Company overviewStrategic reportGovernanceFinancial statements 
 
 
 
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65

2 . ACCO U N T I N G P O L I C I E S C O N T I N U E D  

Leases 
Operating leases
Leases where the lessor retains substantially all the risks and benefits of ownership of the asset are classified as operating leases. 
Rentals applicable to operating leases are charged against profits on a straight line basis over the period of the lease.

Onerous lease provisions relate to the present value of the obligation under a lease where the unavoidable costs of the lease  
exceed the economic benefit expected to be received from it.

Dilapidation provisions relate to potential rectification costs expected should the Group vacate its head office, factory site or any of 
its retail locations.

Hire purchase agreements and finance leases
Leases where the lessee retains substantially all the risks and benefits of ownership of the asset are classified as finance leases. 
Assets held under hire purchase agreements and finance leases are capitalised and disclosed under property, plant and equipment 
at cost. The capital element of the future payments is treated as a liability and the interest element is charged to the Consolidated 
Statement of Comprehensive Income on a straight line basis.

Property, plant and equipment

Property, plant and equipment is stated at historic cost, including expenditure that is directly attributable to the acquired item, 
less accumulated depreciation and impairment losses.

Management estimates that the useful life of assets is as follows: 

Leasehold property 
Plant and machinery 
Furniture, fittings, equipment, computer software and hardware 
Freehold property 

– Over the remaining lease term 
– 5 to 10 years on a straight line basis 
– 5 to 10 years on a straight line basis 
– 50 years on a straight line basis

Land held by the Group is not depreciated. The carrying value of the property, plant and equipment is compared to the higher of 
value in use and the fair value less costs to sell on an annual basis. If the carrying value exceeds the higher of the value in use and fair 
value less the costs to sell the asset then the asset is impaired and its value reduced by recognising an impairment provision.

Intangible assets

Goodwill arising on the acquisition of a subsidiary undertaking is the difference between the fair value of the consideration paid and 
the fair value of the assets and liabilities acquired. Positive goodwill is capitalised. 

Impairment tests on the carrying value of goodwill are undertaken:

•  at the end of the first full financial period following acquisition and at the end of every subsequent financial period; and

•  in other periods if events or changes in circumstances indicate that the carrying value may not be recoverable.

Website development costs where Group companies’ websites are expected to generate future revenues in excess of the costs of 
developing those websites, together with expenditure on the functionality of the website is capitalised and treated as an intangible 
asset. Expenditure incurred on maintaining websites and expenditure incurred on developing websites used only for advertising and 
promotional purposes is written off as incurred. 

Management estimates that the useful life of assets is as follows: 

Software 
Website development costs 

– 3 years on a straight line basis 
– 3 years on a straight line basis

2 . ACCO U N T I N G P O L I C I E S C O N T I N U E D

Inventories

Inventories are carried at the lower of cost or net realisable value. The costs of raw materials, consumables, work in progress and 
finished goods are measured by means of weighted average cost using standard costing techniques. The cost of finished goods 
comprises direct production costs such as raw materials, consumables, utilities and labour, and production overheads such as 
employee costs, maintenance and indirect factory costs. Standard costs are reviewed regularly in order to ensure relevant measures 
of utilisation, production lead-time and appropriate levels of manufacturing expense are reflected in the standards.

Net realisable value is calculated based on the revenue from sale in the normal course of business less any costs to sell. Due 
allowance is made for obsolete and slow moving items.

Interest in other entities

The Group’s joint ventures are entities over which the Group shares joint control and has an interest in the net assets of the entity. 
The Group applies equity accounting for joint ventures.

Impairment
(i)  Impairment of financial assets
All financial assets (other than those categorised at fair value charged through the Consolidated Statement of Comprehensive 
Income), are assessed at the end of each reporting period as to whether there is any objective evidence of impairment as a result  
of one or more events having an impact on the estimated future cash flows of the asset. 

An impairment loss in respect of loans and receivables financial assets is recognised in the Consolidated Statement of 
Comprehensive Income and is measured as the difference between the asset’s carrying amount and the present value of estimated 
future cash flows, discounted at the financial asset’s original effective interest rate.

In a subsequent period, if the amount of the impairment loss decreases and the decrease can be related objectively to an event 
occurring after the impairment was recognised, the previously recognised impairment loss is reversed through the Consolidated 
Statement of Comprehensive Income to the extent that the carrying amount of the asset at the date the impairment is reversed 
does not exceed what the amortised cost would have been had the impairment not been recognised.

(ii)  Impairment of non-financial assets
Impairment tests on goodwill are undertaken at each reporting period. The carrying values of both tangible and intangible assets 
are reviewed at the end of each reporting period for impairment when there is an indication that the assets might be impaired. 
Impairment is measured by comparing the carrying values of the assets with their recoverable amounts. The recoverable amount of 
the assets is the higher of the assets’ fair value less costs to sell and their value in use, which is measured by reference to discounted 
future cash flow.

An impairment loss is recognised in the Consolidated Statement of Comprehensive Income immediately.

In respect of assets other than goodwill, and when there is a change in the estimates used to determine the recoverable amount, a 
subsequent increase in the recoverable amount of an asset is treated as a reversal of the previous impairment loss and is recognised 
to the extent of the carrying amount of the asset that would have been determined (net of amortisation and depreciation) had no 
impairment loss been recognised. The reversal is recognised in the Consolidated Statement of Comprehensive Income immediately. 

Deferred taxation

Deferred tax assets and liabilities are recognised where the carrying amount of an asset or liability in the Consolidated Statement of 
Financial Position differs from its tax base, except for differences arising on:

•   the initial recognition of goodwill;

•  the initial recognition of an asset or liability in a transaction which is not a business combination and at the time of the transaction 

affects neither accounting or taxable profit; and

•  investments in subsidiaries where the Group is able to control the timing of the reversal of the difference and it is probable that 

the difference will not reverse in the foreseeable future.

Notes to the financial statements continuedFor the period ended 2 July 2017Company overviewStrategic reportGovernanceFinancial statements66

HOTEL CHOCOL AT GROUP PLC Annual Repor t and Accounts

FINANCIAL STATEMENTS Notes to the f inancial statements

67

2 . ACCO U N T I N G P O L I C I E S C O N T I N U E D  

Deferred taxation continued

Recognition of deferred tax assets is restricted to those instances where it is probable that taxable profit will be available against 
which the difference can be utilised. 

The amount of the asset or liability is determined using tax rates that have been enacted or substantively enacted by the balance sheet date 
and are expected to apply when the deferred tax liabilities or assets are settled or recovered. Deferred tax balances are not discounted.

Deferred tax assets and liabilities are offset when the Group has a legally enforceable right to offset current tax assets and liabilities 
and the deferred tax assets and liabilities relate to taxes levied by the same tax authority on either:

•  the same taxable Group company; or 

•  different entities which intend either to settle current tax assets and liabilities on a net basis, or to realise the assets and settle the 
liabilities simultaneously, in each future period in which significant amounts of deferred tax assets and liabilities are expected to be 
settled or recovered.

Operating segments

Operating segments are reported in a manner consistent with the internal reporting provided to the chief operating decision-maker. 

The chief operating decision maker has been identified as the management team including the Chief Executive Officer and Chief 
Financial Officer.

The Board considers that the Group’s activity constitutes one operating and one reporting segment, as defined under IFRS 8. 
Management reviews the performance of the Group by reference to total results against budget. 

The total profit measures are operating profit and profit for the period, both disclosed on the face of the Consolidated Statement of 
Comprehensive Income. No differences exist between the basis of preparation of the performance measures used by management 
and the figures in the Group financial information.

Cash and cash equivalents

Cash and cash equivalents include cash in hand and deposits held on call, together with other short-term highly liquid investments 
which are not subject to significant changes in value and have original maturities of less than three months. The Group’s bank 
facilities are provided under a group facility. 

Equity

Equity comprises the following:

•  Share capital: the nominal value of equity shares

•  Share premium

•  Retained earnings

•  Translation reserve

•  Merger reserve

•  Capital redemption reserve 

•  Other reserves

Chocolate bonds

The Chocolate Tasting Club plc, a subsidiary of the Group, has issued two chocolate bonds which pay a return in boxes of luxury 
chocolates or, for one of the bonds, a Hotel Chocolat gift card. For the bonds with a return in the form of boxes of luxury chocolates, 
the coupon is fixed by number of boxes and can only be settled by the delivery of chocolate. At inception, the net cash proceeds 
received for these bonds was recognised as a liability. Each year, the cost value of the chocolates is recognised as an interest expense.

For the bond with a return paid by the way of a Hotel Chocolat gift card which is redeemable for any of Hotel Chocolat’s goods or 
services, there is a fixed rate of interest. At inception, the net cash proceeds received for these bonds was recognised as a liability. 
Each year the fixed interest rate paid is recognised as an interest expense.

2 . ACCO U N T I N G P O L I C I E S C O N T I N U E D

Chocolate bonds continued 

The appropriate treatment in accordance with IFRS, would be to allocate a portion of the consideration received at date of bond 
issuance to deferred revenue, recognising revenue and cost of sales when the chocolate is delivered, and initially recognise the 
remaining balance as a financial liability at its fair value (i.e. at a discount to its par value given that no cash interest is paid). As with 
other financial liabilities measured at amortised cost, the effective interest rate would be calculated on this latter component and an 
interest expense recognised as it accretes over time up to its par value and the bond is redeemed. 

The difference between this treatment and the Group’s simplified approach has been assessed and is not material. 

Financial instruments

Financial instruments are classified according to the substance of the contractual arrangements into which the Group enters. An equity 
instrument is any contract that evidences a residual interest in the assets of the entity after deducting all of its financial liabilities. 

Financial assets 

On initial recognition, financial assets are classified as either financial assets at fair value through income statement, held-to-maturity 
investments, loans and receivables financial assets, or available-for-sale financial assets, as appropriate.

The classification depends on the purpose for which the financial assets were acquired. 

Trade receivables and other receivables that have fixed or determinable payments that are not quoted in an active market are 
classified as loans and receivables financial assets. Loans and receivables financial assets are measured at amortised cost using the 
effective interest method, less any impairment loss. Interest income is recognised by applying the effective interest rate, except for 
short-term receivables when the recognition of interest would be immaterial.

Fair value through the income statement category comprises financial assets that are either held for trading or are designated 
to eliminate or significantly reduce a measurement or recognition inconsistency that would otherwise arise. Derivatives are also 
classified as held for trading unless they are designated as hedges. Foreign currency forward contracts were designated as hedges 
and are included in the Group’s financial statements at fair value with the changes in fair value recognised in the Consolidated 
Statement of Comprehensive Income.

Financial liabilities

Financial liabilities are recognised when, and only when, the Group becomes a party to the contractual provisions of the  
financial instrument.

All financial liabilities excluding chocolate bonds are recognised initially at fair value plus directly attributable transaction costs and subsequently 
measured at amortised cost using the effective interest method other than those categorised as fair value through income statement.

Fair value through the income statement category comprises financial liabilities that are either held for trading or are designated to 
eliminate or significantly reduce a measurement or recognition inconsistency that would otherwise arise. Derivatives are also classified 
as held for trading unless they are designated as hedges. Foreign currency forward contracts were designated as hedges and are included in the 
Group’s financial statements at fair value with the changes in fair value recognised in the Consolidated Statement of Comprehensive Income. 

A financial liability is de-recognised when the obligation under the liability is discharged, cancelled or expires. When an existing 
financial liability is replaced by another from the same party on substantially different terms, or the terms of an existing liability are 
substantially modified, such an exchange or modification is treated as a de-recognition of the original liability and the recognition of a 
new liability, and the difference in the respective carrying amounts is recognised in the income statement.

Hedge accounting

Hedge accounting is applied to financial assets and financial liabilities only where all of the following criteria are met:

•  At the inception of the hedge there is formal designation and documentation of the hedging relationship and the Group’s risk 

management objective and strategy for undertaking the hedge.

•  For cash flow hedges, the hedged item in a forecast transaction is highly probable and presents an exposure to variations in cash 

flows that could ultimately affect profit or loss.

Notes to the financial statements continuedFor the period ended 2 July 2017Company overviewStrategic reportGovernanceFinancial statements68

HOTEL CHOCOL AT GROUP PLC Annual Repor t and Accounts

FINANCIAL STATEMENTS Notes to the f inancial statements

69

2 . ACCO U N T I N G P O L I C I E S C O N T I N U E D

Hedge accounting continued

•  The cumulative change in the fair value of the hedging instrument is expected to be between 80–125% of the cumulative change  

in the fair value or cash flows of the hedged item attributable to the risk hedged (i.e. it is expected to be highly effective).

•  The effectiveness of the hedge can be reliably measured.

•  The hedge remains highly effective on each date tested. Effectiveness is tested at each reporting date.

Cash flow hedges
The effective part of forward contracts designated as a hedge of the variability in cash flows of foreign currency risk arising from firm 
commitments, and highly probable forecast transactions, are measured at fair value with changes in fair value recognised in other 
comprehensive income and accumulated in the hedging reserve, within other reserves. The Group uses such contracts to fix the 
cost of foreign currency transactions in the functional currency of the Group entity concerned.

If a highly probable forecast transaction results in the recognition of a non-monetary asset, the cumulative loss/(gain) is added to/
(subtracted from) the cost of the asset acquired (“basis adjustment”). Otherwise the cumulative gain or loss recognised in other 
comprehensive income is reclassified from the hedging reserve to profit or loss at the same time as the hedged transaction affects 
profit or loss. The two transactions are recognised in the same line item.

If a forecast transaction is no longer considered highly probable but the forecast transaction is still expected to occur, the cumulative 
gain or loss recognised in other comprehensive income is frozen and recognised in profit or loss in accordance with the policy set 
out in the paragraph above. Subsequent changes in the fair value of the derivative are recognised in profit or loss. If the Group 
closes out its position before the transaction takes place (even though it is still expected to take place) the cumulative gain or loss on 
changes in fair value of the derivative is similarly recognised in accordance with the policy set out in the paragraph above. If, at any 
point, the hedged transaction is no longer expected to occur, the cumulative gain or loss is reclassified from the hedging reserve to 
profit or loss immediately.

Equity instruments

Ordinary shares are classified as equity. Incremental costs directly attributable to the issue of new shares or options are shown in equity 
as a deduction, net of tax, from proceeds. Dividends on ordinary shares are recognised as liabilities when approved for distribution.

3 . S U M M A RY  O F C R I T I C A L ACCO U N T I N G E S T I M AT E S  A N D  J U D G E M E N T S

The preparation of financial information in conformity with IFRS requires the use of certain critical accounting estimates. It also 
requires the Directors to exercise their judgement in the process of applying the accounting policies which are detailed above.  
These judgements are continually evaluated by the Directors and management and are based on historical experience and other 
factors, including expectations of future events that are believed to be reasonable under the circumstances. 

The key estimates and underlying assumptions concerning the future and other key sources of estimation uncertainty at the 
statement of financial position date, that have a significant risk of causing a material adjustment to the carrying amounts of assets and 
liabilities within the next financial period are reviewed on an ongoing basis. Revisions to accounting estimates are recognised in the 
period in which the estimate is revised if the revision affects only that period, or in the period of the revision and future periods if 
the revision affects both current and future periods.

The estimates and judgements which have a significant risk of causing a material adjustment to the carrying amount of assets and 
liabilities are discussed below:

Useful lives of depreciable assets

Management reviews the useful lives of depreciable assets at each reporting date to ensure that the useful lives represent a 
reasonable estimate of likely period of benefit to the Group. Actual useful lives however, may vary due to unforeseen events.

4 . R E V E N U E

Sale of goods and services

Total revenue

Segmental analysis 

53 weeks ended  
2 July 2017 
£

52 weeks ended 
26 June 2016 
£

105,240,130

105,240,130

91,089,824

91,089,824

The Group operates in three main geographic areas: UK, Europe and Rest of World. The Board of Directors monitors revenue on 
this basis. 

Revenue for each of the geographical areas is as follows:

Revenue by location

United Kingdom

Europe

Rest of World

Total revenue

53 weeks ended  
2 July 2017 
£

52 weeks ended 
26 June 2016 
£

101,253,605

2,060,937

1,925,588

105,240,130

88,915,149

1,879,240

295,435

91,089,824

Non-current assets held in the Rest of World amount to £10,185,564 in the period ended 2 July 2017 (26 June 2016: £9,268,494).

5 .  P RO F I T F RO M  O P E R AT I O N S

Profit from operations is arrived at after charging:

Staff cost (see Note 7)

Depreciation of property, plant and equipment

Impairment of property, plant and equipment

Amortisation of intangible assets

Loss on disposal of property, plant and equipment and intangible assets

Operating leases:

– Property

– Plant and equipment

Exchange differences

Exceptional items

Bad debt expense

53 weeks ended  
2 July 2017 
£

52 weeks ended 
26 June 2016 
£

28,462,455

3,302,776

–

442,071

111,880

9,260,982

176,831

249,567

–

58,782

24,835,020

2,516,632

–

676,977

128,874

8,613,438

145,185

48,725

2,642,177

126,967

Exceptional costs for the period ended 26 June 2016 relate solely to the acquisition of Hotel Chocolat Estates Limited and the 
admission to trading on AIM in May 2016.

Notes to the financial statements continuedFor the period ended 2 July 2017Company overviewStrategic reportGovernanceFinancial statements 
70

HOTEL CHOCOL AT GROUP PLC Annual Repor t and Accounts

FINANCIAL STATEMENTS Notes to the f inancial statements

71

6 . AU D I T A N D N O N - AU D I T F E E S

An analysis of auditors’ remuneration is as follows:

Audit fees

Audit related assurance services

Taxation compliance services

Other taxation advisory services

Corporate finance services

Other services

Non-audit fees

53 weeks ended  
2 July 2017 
£

52 weeks ended 
26 June 2016 
£

94,150

10,340

120,031

7,440

–

–

137,811

117,900

45,212

185,560

126,336

308,500

39,828

705,436

The above fees for the period ended 2 July 2017 include exceptional costs totalling £nil (26 June 2016: £389,172).

7. S TA F F  CO S T S

The average number of employees (including Directors) during the period was made up as follows:

Production staff

Administrative staff

Total

The cost of employees (including Directors) during the period was made up as follows:

Wages and salaries

Share-based payments

Social security costs

Pension costs

Total

53 weeks ended  
2 July 2017 
£

52 weeks ended 
26 June 2016 
£

235

823

1,058

206

726

932

53 weeks ended  
2 July 2017 
£

52 weeks ended 
26 June 2016 
£

25,582,209

22,842,934

562,256

2,127,590

190,400

64,642

1,778,662

148,782

28,462,455

24,835,020

8 . R E M U N E R AT I O N O F K E Y M A N AG E M E N T  P E R S O N N E L

Key management personnel represent those personnel which hold a statutory directorship of a company within the Group. 
Directors’ emoluments and benefits include:

Short-term employee benefits

Share-based payments

Post-employment benefits

Total

53 weeks ended  
2 July 2017 
£

52 weeks ended 
26 June 2016 
£

1,344,888

277,685

14,083

1,636,656

1,206,628

38,715

10,383

1,255,726

Further information about the remuneration of individual Directors, including the highest paid Director, is provided in the 
Remuneration report on pages 45 to 47.

9.  S H A R E - B A S E D PAY M E N T S

The Hotel Chocolat Group plc Long-Term Incentive Plan

Under the Hotel Chocolat Group plc Long-Term Incentive Plan, the Group gives awards to Directors and staff subject to the 
achievement of a pre-agreed net profit figure for the financial year of the Group, three financial years subsequent to the date of the 
award. These shares vest after the delivery of the audited net profit figure for the relevant financial year has been announced.

Awards are forfeited if the employee leaves the Group before the awards vest, except under circumstances where the employee is 
considered a ‘Good Leaver’.

Details of the share awards outstanding are as follows:

Outstanding at beginning of the period

Granted during the period

Exercised during the period

Forfeited during the period

Outstanding at the end of the period

Exercisable at the end of the period

53 weeks ended  
2 July 2017

52 weeks ended  
26 June 2016

Number of  

share options

Weighted average 
exercise price 
£

Number of  

share options

Weighted average 
exercise price 
£

2,972,000

890,000

–

(170,000)

3,692,000

–

1.48

2.92

–

1.48

1.83

–

–

2,972,000

–

–

2,972,000

–

–

1.48

–

–

1.48

–

The awards outstanding at the end of 2 July 2017 have a weighted average remaining contractual life of 2.41 years  
(26 June 2016: 3.25 years) and a weighted average exercise price of £1.83 (26 June 2016: £1.48).

The Group recognised total expenses related to the above equity-settled share-based payment transactions in the form of options 
during the period ended 2 July 2017 of £430,032 (26 June 2016: £64,642).

The aggregate of the fair value of the options granted during the period ended 2 July 2017 was £714,670 (26 June 2016: £1,292,820).

The fair values were calculated using a Black Scholes model. The inputs used for fair valuing awards granted during the period  
were as follows:

Weighted average share price (pence)

Exercise price (pence)

Expected volatility (%)

Option life (years)

Risk free interest rate (%)

53 weeks ended  
2 July 2017 
£

52 weeks ended 
26 June 2016 
£

2.92

2.92

32.0%

10.0

0.6%

1.48

1.48

32.0%

10.0

0.8%

In the absence of any historical volatility data for Hotel Chocolat Group plc, the expected volatility was determined by reviewing the 
volatility of the share price of similar entities which are currently traded on AIM.

Notes to the financial statements continuedFor the period ended 2 July 2017Company overviewStrategic reportGovernanceFinancial statements72

HOTEL CHOCOL AT GROUP PLC Annual Repor t and Accounts

FINANCIAL STATEMENTS Notes to the f inancial statements

73

9. S H A R E - B A S E D PAY M E N T S  C O N T I N U E D

The Hotel Chocolat Group plc Save As You Earn Plan

Under the Hotel Chocolat Group plc Save As You Earn Plan, all employees of the Group who have been employed for a minimum 
period set by the Remuneration Committee are eligible to join. In order to participate in the scheme, employees must make a 
regular monthly contribution up to an agreed maximum, for a three-year period, after which time employees can utilise the lump 
sum to purchase Ordinary Shares in the Group, at a pre-agreed price.

The option to purchase shares is forfeited if the employee leaves the Group before the awards vest, except under circumstances 
where the employee is considered a ‘Good Leaver’.

Details of the outstanding shares that could be purchased under this scheme are as follows:

Outstanding at beginning of the period

Granted during the period

Exercised during the period

Forfeited during the period

Outstanding at the end of the period

Exercisable at the end of the period

53 weeks ended  
2 July 2017

52 weeks ended  
26 June 2016

Number of  
options 

Weighted average 
exercise price 
£

Number of  

options

Weighted average 
exercise price 
£

–

621,622

–

(68,457)

553,165

–

–

1.48

–

1.48

1.48

–

–

–

–

–

–

–

–

–

–

–

–

–

At the end of 2 July 2017 the outstanding number of shares that could be purchased under this scheme have a weighted average 
remaining contractual life of 2.17 years (26 June 2016: not applicable) and an exercise price of £1.48 (26 June 2016: not applicable).

The Group recognised total expenses related to the above equity-settled share-based payment transactions in the form of  
the employee share purchase plan during the period ended 2 July 2017 of £132,224 (26 June 2016: £nil).

The aggregate of the fair value of these shares granted during the period ended 2 July 2017 was £499,784 (26 June 2016: £nil).

The fair values were calculated using a Black Scholes model. The inputs used for fair valuing the shares granted during the period 
was as follows:

Weighted average share price (pence)

Exercise price (pence)

Expected volatility (%)

Option life (years)

Risk free interest rate (%)

53 weeks ended  
2 July 2017 
£

52 weeks ended 
26 June 2016 
£

1.48

1.48

32.0%

3.5

0.2%

–

–

–

–

–

In the absence of any historical volatility data for Hotel Chocolat Group plc, the expected volatility was determined by reviewing the 
volatility of the share price of similar entities which are currently traded on AIM.

10 . F I N A N C E I N CO M E A N D E X P E N S E S

Interest from related party

Interest on bank deposits

Finance income

Interest on bank borrowings

Unrealised interest on derivative financial instruments

Realised interest on derivative financial instruments

Finance leases and hire purchase contracts

Finance charges on Chocolate bonds

Finance expenses

11. I N V E S T M E N T S I N  J O I N T V E N T U R E S 

53 weeks ended  
2 July 2017 
£

52 weeks ended 
26 June 2016 
£

–

3,230

3,230

253,430

130,252

65,779

14,306

262,098

725,865

171,997

109

172,106

572,150

57,645

–

30,020

287,069

946,884

During the period ended 2 July 2017, Hotel Chocolat Group plc entered into a joint venture called Rabot 1745 Limited, in which 
it owns 30%. During the period the Group recognised a loss from its share in joint ventures of £300 (26 June 2016: £nil), which is 
comprised of the start-up costs incurred by the joint venture.

12 . TA X AT I O N 

UK corporation tax

Adjustment in respect of previous periods

Overseas corporation tax

Total current tax charge

Deferred tax:

Adjustment in respect of previous periods

Origination and reversal of timing differences

Total tax expense

Factors affecting current tax charge:

53 weeks ended  
2 July 2017 
£

52 weeks ended 
26 June 2016 
£

2,395,714

1,409,454

(70,695)

16,316

(93,207)

10,507

2,341,335

1,326,754

31,620

68,407

2,441,362

(2,518)

183,054

1,507,290

Notes to the financial statements continuedFor the period ended 2 July 2017Company overviewStrategic reportGovernanceFinancial statements74

HOTEL CHOCOL AT GROUP PLC Annual Repor t and Accounts

FINANCIAL STATEMENTS Notes to the f inancial statements

75

12 . TA X AT I O N  C O N T I N U E D

14 .  I N TA N G I B L E A S S E T S

The tax assessed on the profit for the period is different to the standard rate of corporation tax in the UK. The differences are 
explained below:

53 weeks ended  
2 July 2017 
£

52 weeks ended 
26 June 2016 
£

Goodwill arising on consolidation (Note (a))

Computer software and website costs (Note (b))

Profit on ordinary operations before income tax

Weighted average standard rate of corporation tax

Profit for the year multiplied by the standard rate of corporation tax

Effects of:

Expenses not deductible for tax purposes

Permanent depreciation

Adjustment in respect of prior years

Adjust closing deferred tax in respect of change in future rate of taxation

Adjust opening deferred tax in respect of change in future rate of taxation

Movement to unrecognised deferred tax

Tax expense

11,205,211

19.75%

2,213,029

93,539

195,128

(39,075)

9,387

(7,926)

(22,720)

5,591,094

20.00%

1,118,219

338,860

200,852

(95,725)

10,878

2,359

(68,153)

2,441,362

1,507,290

The Group’s effective tax rate for the period ended 2 July 2017 was 21.8% (26 June 2016: 27.0%). The effective rate is an 
amalgamation of UK and European rates for the periods reported. At 2 July 2017 the Group has tax losses to carry forward against 
future profits of £6,000 (26 June 2016: £21,000). The tax value of such losses amounted to approximately £1,000 (26 June 2016: 
£4,000), have no expiry date and have not been recognised as a deferred tax asset. 

13 . E A R N I N G S P E R S H A R E

Profit for the period used in the calculation of the basic and diluted earnings per share: 

Profit after tax for the period 

53 weeks ended  
2 July 2017 
£

52 weeks ended 
26 June 2016 
£

8,763,849

4,083,804

The weighted average number of shares for the purposes of diluted earnings per share reconciles to the weighted average number 
of shares used in the calculation of basic earnings per share as follows:

Weighted average number of shares in issue used in the calculation of  
earnings per share (number) – Basic

Effect of dilutive potential share:

53 weeks ended  
2 July 2017 
£

52 weeks ended 
26 June 2016 
£

112,837,828

103,411,610

Share-based payments – Hotel Chocolat Group plc Save As You Earn Plan

145,187

–

Weighted average number of shares in issue used in the calculation of  
earnings per share (number) – Diluted

Earnings per share (pence) – Basic 

Earnings per share (pence) – Diluted

112,983,015

103,411,610

7.8

7.8

3.9

3.9

As at 2 July 2017, the total number of potentially dilutive shares issued under the Hotel Chocolat Group plc Long-Term Incentive 
Plan was 3,692,000 (26 June 2016: 2,972,000). Due to the nature of the options granted under this scheme, they are considered 
contingently issuable shares and therefore have no dilutive effect. 

For further information on the movements in the share capital, please refer to Note 25.

53 weeks ended  
2 July 2017 
£

52 weeks ended 
26 June 2016 
£

938,408

1,399,633

2,338,041

914,098

942,702

1,856,800

53 weeks ended  
2 July 2017 
£

52 weeks ended 
26 June 2016 
£

914,098

–

24,310

938,408

683,534

230,564

–

914,098

(a) Goodwill arising on consolidation 

At beginning of period

Acquired on business combinations (see Note 30)

Translation differences

At end of period

The goodwill figure has been derived from two separate corporate transactions; the first for £683,534, for the corporate business 
and the second, for £254,874, for the acquisition of Hotel Chocolat Estates Limited, St Lucia. The Group has estimated the value 
in use of these businesses and their respective cash generating units based on a discounted cashflow model which adjusts for risks 
associated with the assets. The discount rate applied is a pre-tax rate of 10%.

The forecasts for the corporate business are based over a 5 year projection period, use past experience and apply an annual growth 
rate of 2%. For the business in St Lucia, the forecasts for the hotel and visitor attraction are based over a 10 year period, reflecting 
the Directors best estimate of the appropriate period to build the business to its full potential. An average growth rate of 2.5% has 
been applied over this time. Additional revenue streams are included in the forecast reflecting further development of properties at 
the resort.

The key assumptions used in the discounted cashflow were the sales and EBITDA figures (based on board approved plans), the 
future growth rate and the discount rate. Management consider that reasonably possible changes in assumptions would be an 
increase in the discount rate of 1% point or a reduction in the growth rate of 1% point. As an indication of sensitivity, when applied 
to the value in use calculation a 1% point increase in discount rate or 1% point reduction in growth rate would not have resulted in 
any material impairment of goodwill in the year.

(b) Computer software and website costs

Cost:

At beginning of period

Additions

Disposals

At end of period

Amortisation:

At beginning of period

Amortisation charge

Disposals

At end of period

Net book value

53 weeks ended  
2 July 2017 
£

52 weeks ended 
26 June 2016 
£

2,393,335

899,002

(1,298,015)

1,994,322

1,450,633

442,071

(1,298,015)

594,689

1,652,098

760,224

(18,987)

2,393,335

782,199

676,977

(8,543)

1,450,633

1,399,633

942,702

Notes to the financial statements continuedFor the period ended 2 July 2017Company overviewStrategic reportGovernanceFinancial statements76

HOTEL CHOCOL AT GROUP PLC Annual Repor t and Accounts

FINANCIAL STATEMENTS Notes to the f inancial statements

77

15 . P RO P E RT Y, P L A N T A N D E Q U I P M E N T

16 . D E F E R R E D I N CO M E TA X  A S S E T A N D  L I A B I L I T Y

Freehold 
property 
£

Leasehold 
property
 £

Furniture 
& fittings, 
Equipment, 
Computer 
software & 
hardware
 £

Plant & 
machinery 
£

Total
 £

Deferred taxation asset

Deferred taxation liability

Reconciliation of deferred tax balances:

734,999

21,319,086

9,512,635

34,407,561

–

–

–

–

505,625

–

2,342,334

5,191,022

8,750,425

7,568,365

(1,425,415)

(41,069)

(1,466,484)

157,562

–

506,367

734,999

22,899,192

14,662,588

49,766,234

Balance at beginning of period

Deferred tax charge for the period through income statement

Deferred tax charge for the period through other comprehensive income 

Deferred tax charge for the period through Statement of Changes in Equity

Balance at end of period

53 weeks ended  
2 July 2017 
£

52 weeks ended 
26 June 2016 
£

213,819

–

213,819

–

(78,989)

(78,989)

53 weeks ended  
2 July 2017 
£

52 weeks ended 
26 June 2016 
£

(78,989)

(100,027)

64,039

328,796

213,819

215,993

(180,536)

(114,446)

–

(78,989)

The provision for deferred taxation consists of the tax effect of timing differences in respect of:

Fixed asset differences

Short-term differences

Derivative financial instruments

Share-based payments

53 weeks ended  
2 July 2017 
£

52 weeks ended 
26 June 2016 
£

(278,887)

101,703

(50,407)

441,410

213,819

(28,015)

51,733

(114,446)

11,739

(78,989)

At 2 July 2017, the Group has unrecognised deferred tax assets amounting to £19,000 (26 June 2016: £42,000). 

Deferred tax is calculated using the rate that is expected to be in force on the date the temporary differences are expected to 
reverse. For temporary differences expected to reverse before 30 June 2019 a rate of 19.0% has been used. For those temporary 
differences expected to reverse in the 52 week period ended 28 June 2020 a rate of 18.5% has been used. For any remaining 
temporary differences expected to reverse after 28 June 2020 a rate of 17.0% has been used.

2,840,841

8,244,800

35,009

–

348,805

11,469,455

279,491

51,943

–

77,178

408,612

52 weeks ended 26 June 2016

Cost:

As at 29 June 2015

Acquisition on business combinations

Additions

Disposals

Translation differences

As at 26 June 2016

Accumulated depreciation:

As at 29 June 2015

Depreciation charge

Disposal

Translation differences

As at 26 June 2016

Net book value

As at 26 June 2016

53 weeks ended 2 July 2017

Cost:

As at 26 June 2016

Additions

Disposals

Translation differences

As at 2 July 2017

Accumulated depreciation:

As at 26 June 2016

Depreciation charge

Disposals

Translation differences

As at 2 July 2017

Net book value

As at 2 July 2017

731,356

13,422,487

7,679,963

950

–

–

1,601,429

(1,106,985)

96,070

862,310

(41,069)

22,113,297

2,516,632

(1,148,054)

–

173,248

732,306

14,013,001

8,501,204

23,655,123

11,060,843

2,693

8,886,191

6,161,384

26,111,111

11,469,455

540,751

–

578,649

12,588,855

408,612

160,387

–

(1,768)

567,231

734,999

22,899,192

14,662,588

49,766,234

–

–

–

5,877,065

1,662,108

8,079,924

(447,863)

(5,345)

90,410

–

(453,208)

669,059

734,999

28,418,804

16,319,351

58,062,009

732,306

14,013,001

8,501,204

23,655,123

950

–

–

2,070,722

1,070,717

3,302,776

(322,573)

(4,543)

35,412

–

(327,116)

33,644

733,256

15,796,562

9,567,378

26,664,427

12,021,624

1,743

12,622,242

6,751,973

31,397,582

As at 2 July 2017, the net book value of freehold property includes land of £2,867,081 (26 June 2016: £2,725,212), which is not depreciated. 

Included above are assets held under finance leases and hire purchase agreements. As at 2 July 2017, the net book value of such 
assets within plant & machinery is £359,172 (26 June 2016: £557,454) and within computer software & hardware is £516,626  
(26 June 2016: £nil).

Notes to the financial statements continuedFor the period ended 2 July 2017Company overviewStrategic reportGovernanceFinancial statements78

HOTEL CHOCOL AT GROUP PLC Annual Repor t and Accounts

FINANCIAL STATEMENTS Notes to the f inancial statements

79

17. D E R I VAT I V E F I N A N C I A L I N S T RU M E N T S

18 . I N V E N TO R I E S

Derivative financial assets:

Current

Foreign currency forward contracts

Non-current

Foreign currency forward contracts

Derivative financial liabilities:

Current

Foreign currency forward contracts

Non-current

Foreign currency forward contracts

53 weeks ended  
2 July 2017 
£

52 weeks ended 
26 June 2016 
£

306,526

306,526

–

–

137,480

137,480

33,970

33,970

439,239

439,239

85,075

85,075

–

–

–

–

The fair value of the derivative financial liabilities are split between current and non-current depending on the remaining maturity  
of the derivative contract and its contractual cash flows. 

The fair value of foreign currency forward contracts are based on observable information on exchange and interest rates.  
The hedged forecast transactions denominated in foreign currency are expected to occur at various dates within the next  
18 months. Gains and losses on foreign currency forward contracts which have been recognised in the hedging reserve, within other 
reserves in equity as at 2 July 2017, will be recognised in the Consolidated Statement of Comprehensive Income in the periods 
during which the hedged forecast transaction occurs. 

The maximum exposure to credit risk at the reporting date is the fair value of the derivative assets in the Consolidated Statement  
of Financial Position. 

The gross contractual cash flows for the forward contracts as at 2 July 2017 was £15,652,171 (26 June 2016: £13,415,259). The 
movement in the fair value on forward contracts in the period of £316,658 loss (26 June 2016: £581,959 gain) has been included 
within other comprehensive income in the Consolidated Statement of Comprehensive Income. 

There are no forecast transactions for which hedge accounting had previously been used, but which are no longer expected to occur.

Raw materials

Finished goods

53 weeks ended  
2 July 2017 
£

52 weeks ended 
26 June 2016 
£

3,320,248

6,557,874

9,878,122

1,906,706

4,697,398

6,604,104

Total inventory recognised as an expense in the Statement of Comprehensive Income during the period was £32,540,621  
(26 June 2016: £28,899,518).

19.  T R A D E A N D OT H E R  R E C E I VA B L E S 

There were no material receivables which were past due but not impaired at the end of any period.

Current

Trade receivables

Other receivables

Prepayments

Non-current

Prepayments

53 weeks ended  
2 July 2017 
£

52 weeks ended 
26 June 2016 
£

542,673

352,381

5,125,900

6,020,954

7,250

7,250

839,304

128,324

4,567,207

5,534,835

7,461

7,461

Notes to the financial statements continuedFor the period ended 2 July 2017Company overviewStrategic reportGovernanceFinancial statements80

HOTEL CHOCOL AT GROUP PLC Annual Repor t and Accounts

FINANCIAL STATEMENTS Notes to the f inancial statements

81

2 0 . I N V E S T M E N T I N S U B S I D I A R I E S

The Group’s operating subsidiaries as at 2 July 2017 are as follows:

Name

Direct Holdings

HOTC Limited

Hotel Chocolat Limited 

Principal activities

Holding Company

Manufacturer and  
Distributor of chocolates

The Chocolate Tasting Club plc

Chocolate Retailer

HC International Limited

Hotel Chocolat USA Inc

Hotel Chocolat (St Lucia)  
Holdings Limited

Indirect Holdings

Holding Company

Holding Company

Holding Company

Country  
of business / 
incorporation

Proportion 
of ordinary 
shares directly 
held by parent

Proportion 
of ordinary 
shares held 
by the Group

England & Wales1

England & Wales1

England & Wales1

Malta2

USA3

St Lucia4

100%

100%

100%

100%

100%

100%

Hotel Chocolat Retail Limited

Chocolate Retailer and Restaurateur

England & Wales1

Hotel Chocolat Stores Limited

Chocolate Distributor

Rabot Estate UK Limited

Property Holding Company

Hotel Chocolat Europe Limited

Chocolate Retailer

Hotel Chocolat EU Retail Limited

Chocolate Retailer

Hotel Chocolat Corporate Limited Dormant

Hotel Chocolat HK Limited

Dormant

HCIP Limited

HC Sales Limited

Trademark Holder

Holding Company

England & Wales1

England & Wales1

England & Wales1

England & Wales1

England & Wales1

England & Wales1

Malta2

Malta2

CTC Distribution GmbH

Chocolate Distributor

Switzerland5

Chocolate Tasting Club Inc

Chocolate Distributor

Hotel Chocolat Inc

Chocolate Retailer

Hotel Chocolat Estates Limited 

Hotel & Cocoa Plantation

HCRF Inc

Property Holding Company

Almondhill Properties Limited

Property Holding Company

Apricothill Properties Limited

Property Holding Company

Applehill Properties Limited

Property Holding Company

Bananahill Properties Limited

Property Holding Company

Braeburnhill Properties Limited

Property Holding Company

Bramleyhill Properties Limited

Property Holding Company

Brazilnuthill Properties Limited

Property Holding Company

Cashewhill Properties Limited

Property Holding Company

Chestnuthill Properties Limited

Property Holding Company

Chocexpress Limited

Property Holding Company

Colanuthill Properties Limited

Property Holding Company

Crispinhill Properties Limited

Property Holding Company

Croftonhill Properties Limited

Property Holding Company

Datehill Properties Limited

Property Holding Company

USA3

USA3

St Lucia6

USA3

England & Wales1

England & Wales1

England & Wales1

England & Wales1

England & Wales1

England & Wales1

England & Wales1

England & Wales1

England & Wales1

England & Wales1

England & Wales1

England & Wales1

England & Wales1

England & Wales1

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

2 0 . I N V E S T M E N T  I N  S U B S I D I A R I E S  C O N T I N U E D

Name

Principal activities

Indirect Holdings continued

Gingerhill Properties Limited

Property Holding Company

Grapehill Properties Limited

Property Holding Company

Groundnuthill Properties Limited

Property Holding Company

Guavahill Properties Limited

Property Holding Company

Hazelnuthill Properties Limited

Property Holding Company

Hotel Chocolat DK Limited

Property Holding Company

Hotel Chocolat NL Limited

Property Holding Company

Kiwihill Properties Limited

Property Holding Company

Lemonhill Properties Limited

Property Holding Company

Limehill Properties Limited

Property Holding Company

Macadamiahill Properties Limited

Property Holding Company

Mandarinhill Properties Limited

Property Holding Company

Mangohill Properties Limited

Property Holding Company

Melonhill Properties Limited

Property Holding Company

Olivehill Properties Limited

Property Holding Company

Orangehill Properties Limited

Property Holding Company

Papayahill Properties Limited

Property Holding Company

Peachhill Properties Limited

Property Holding Company

Peanuthill Properties Limited 

Property Holding Company

Pearhill Properties Limited

Property Holding Company

Pearmainhill Properties Limited

Property Holding Company

Pecanhill Properties Limited

Property Holding Company

Pinenuthill Properties Limited

Property Holding Company

Pippinhill Properties Limited

Property Holding Company

Plumhill Properties Limited

Property Holding Company

Raisinhill Properties Limited

Property Holding Company

Russethill Properties Limited

Property Holding Company

Satsumahill Properties Limited

Property Holding Company

Sloehill Properties Limited

Property Holding Company

Walnuthill Properties Limited

Property Holding Company

Country  
of business / 
incorporation

Proportion 
of ordinary 
shares directly 
held by parent

Proportion 
of ordinary 
shares held 
by the Group

England & Wales1

England & Wales1

England & Wales1

England & Wales1

England & Wales1

England & Wales1

England & Wales1

England & Wales1

England & Wales1

England & Wales1

England & Wales1

England & Wales1

England & Wales1

England & Wales1

England & Wales1

England & Wales1

England & Wales1

England & Wales1

England & Wales1

England & Wales1

England & Wales1

England & Wales1

England & Wales1

England & Wales1

England & Wales1

England & Wales1

England & Wales1

England & Wales1

England & Wales1

England & Wales1

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

Registered addresses:

1.  Mint House, Newark Close, Royston, Hertfordshire, SG8 5HL, United Kingdom

2.  Suite 3, Tower Business Centre, Tower Street, Swatar, BKR4013, Malta

3.  c/o Ruberto, Israel & Weiner, PC, 7th Floor, 255 State Street, Boston, MA 02109, United States of America

4.  Foster Capital Inc, Robin Kelton Building, Choc Bay, Castries, St Lucia

5.  Bahnhofstrasse 23, 6301 Zug, Switzerland

6.  #20 Micoud Street, Castries, St Lucia

Notes to the financial statements continuedFor the period ended 2 July 2017Company overviewStrategic reportGovernanceFinancial statements82

HOTEL CHOCOL AT GROUP PLC Annual Repor t and Accounts

FINANCIAL STATEMENTS Notes to the f inancial statements

83

21.  C A S H A N D C A S H E Q U I VA L E N T S

For the purpose of the statements of cash flows, cash and cash equivalents comprise the following:

2 3 . B O R ROW I N G S  C O N T I N U E D

Cash and cash equivalents

53 weeks ended  
2 July 2017 
£

52 weeks ended 
26 June 2016 
£

8,470,178

8,470,178

6,475,446

6,475,446

On 3 May 2017, the Group converted its bilateral revolving credit facility (RCF) into an overdraft facility. The interest rate is charged 
at 1.25% over base rate. 

2 2 .  T R A D E A N D OT H E R PAYA B L E S

Finance and lease 
hire purchase 
liabilities 
£

Chocolate  
bonds 
£

Bank  
loans/ 
overdraft
£

Maturity of debt

52 weeks ended 26 June 2016

In one year or less or on demand

425,544

102,000

In more than one year but not more than two years

35,462

In more than two years but not more than five years

In more than five years

Total non-current borrowings

Unamortised costs of issue

Total borrowings

53 weeks ended 2 July 2017

In one year or less or on demand

In more than one year but not more than two years

In more than two years but not more than five years

In more than five years

Total non-current borrowings

Unamortised costs of issue

Total borrowings

–

6,610,000

–

–

–

35,462

6,610,000

–

–

461,006

6,712,000

237,194

3,208,500

201,732

16,812

–

3,286,000

–

–

218,544

3,286,000

–

–

455,738

6,494,500

Total 
£

527,544

35,462

6,610,000

–

6,645,462

(97,250)

7,075,756

3,445,694

3,487,732

16,812

–

3,504,544

(74,250)

6,875,988

–

–

–

–

–

(97,250)

(97,250)

–

–

–

–

–

(74,250)

(74,250)

53 weeks ended  
2 July 2017 
£

52 weeks ended 
26 June 2016 
£

6,825,958

2,988,090

1,303,810

5,514,859

16,632,717

1,934,057

1,934,057

5,439,251

3,416,370

810,114

6,668,456

16,334,191

1,485,090

1,485,090

53 weeks ended  
2 July 2017 
£

52 weeks ended 
26 June 2016 
£

Chocolate bonds pay a return either in boxes of luxury chocolates or by way of a Hotel Chocolat gift card. For those bonds with a 
return in the form of chocolate, the coupon is fixed by number of boxes. For bonds where there is a return paid by way of a Hotel 
Chocolat gift card, there is a fixed rate of interest. The interest as stated on issue of the bonds ranged between 6.7% and 7.3%. 

237,194

3,208,500

3,445,694

(74,250)

3,371,444

218,544

3,286,000

3,504,544

–

3,504,544

425,544

102,000

527,544

(95,000)

432,544

35,462

6,610,000

6,645,462

(2,250)

6,643,212

6,875,988

7,075,756

Chocolate bonds are repayable subject to formal notice given six months prior to a redemption note. In order to redeem the bond, 
notice must be given by January and payment is made within the calendar year. For chocolate bonds issued in 2010 for which notice 
has been given, and for all chocolate bonds issued in 2014 the amount repayable is shown within current liabilities. All remaining 
bonds issued in 2010, for which notice has not yet been given are shown within the non-current liabilities. Both bonds have matured 
and are unsecured.

On 27 April 2016, the Group negotiated a two-year, bilateral revolving credit facility (RCF). Interest was charged at 1.9% over base 
rate and a commitment fee of 0.8% was due on the available commitment not yet drawn down. 

On 3 May 2017, the Group converted its bilateral revolving credit facility (RCF) into an overdraft facility. The bank overdraft is 
secured by a charge over the Groups assets and cross guarantees. The interest rate is charged at 1.25% over base rate. 

The existing hire purchase and finance leases are secured by a charge over the related fixed assets and have incurred interest at an 
effective annual rate of 2.0%. A new finance lease was signed during the period.

Current

Trade payables

Other payables

Other taxes payable

Accruals

Non-current

Other payables and accruals

2 3 . B O R ROW I N G S

Current

Finance and lease hire purchase liabilities

Chocolate bonds

Unamortised costs of issue

Total current borrowings

Non-current

Finance and lease hire purchase liabilities

Chocolate bonds

Unamortised costs of issue

Total non-current borrowings

Total borrowings

Notes to the financial statements continuedFor the period ended 2 July 2017Company overviewStrategic reportGovernanceFinancial statements84

HOTEL CHOCOL AT GROUP PLC Annual Repor t and Accounts

FINANCIAL STATEMENTS Notes to the f inancial statements

85

24 . P ROV I S I O N S

Non-current

Lease dilapidations provision

53 weeks ended  
2 July 2017 
£

52 weeks ended 
26 June 2016 
£

750,629

750,629

464,486

464,486

The dilapidations provision relates to potential rectification costs expected should the Group vacate its head office, factory site or 
retail locations. 

2 5 . S H A R E C A P I TA L C O N T I N U E D

Period ending 2 July 2017:

There were no movements in the Ordinary shares of Hotel Chocolat Group plc during the period ending 2 July 2017.

Period ending 26 June 2016:

On 3 May 2016, 10,200,040 Ordinary shares of £0.01 each were sub-divided into 102,000,400 Ordinary shares of £0.001 each. 

On 10 May 2016, 2,569,156 Interim shares of £0.001 each were converted to Ordinary shares of £0.001 each and 8,108,108 new 
Ordinary shares were issued at £1.48 per share, for cash, pursuant to the admission of Hotel Chocolat Group plc to AIM. 

On 4 May 2016, a bonus issue of 160,164 Ordinary shares of £0.001 each were allotted and issued. 

The movements in onerous lease provisions and dilapidations provisions are summarised below:

2 6 .  R E S E RV E S

52 weeks ended 26 June 2016

At beginning of period

Released through profit and loss

Utilised during the period

Amounts capitalised during the period

At end of period

53 weeks ended 2 July 2017

At beginning of period

Released through profit and loss

Amounts capitalised during the period

At end of period

Onerous  
lease  

provision
 £

Lease  
dilapidation 
provision
 £

192,143

–

(192,143)

–

–

–

–

–

476,755

(57,269)

–

45,000

464,486

464,486

(8,857)

295,000

750,629

Total
 £

668,898

(57,269)

(192,143)

45,000

464,486

464,486

(8,857)

295,000

750,629

This note explains material movements recorded in shareholders’ equity that are not explained elsewhere in the financial 
statements. The movements in equity and the balance sheet at 2 July 2017 are presented in the Consolidated Statement of  
Changes in Equity. 

The share premium represents the amounts subscribed for share capital in excess of the nominal value of the shares. 

The translation reserve represents cumulative foreign exchange differences arising from the translation of the financial statements of 
foreign subsidiaries and is not distributable by way of dividends. 

The merger reserve arose when the Company undertook a share for share exchange with the companies listed in Note 20 and is 
not distributable by way of dividends.

The capital redemption reserve represented the aggregate nominal value of all the ordinary shares repurchased and cancelled by 
the Group. 

Other reserves includes the movements in share-based payments and derivative financial instruments. For further details, refer to 
Notes 9 and 17 respectively.

Provisions for onerous leases and dilapidations are inherently uncertain in terms of quantum and timing, not least because they 
involve negotiations with landlords at future dates. The figures provided in the financial statements represents management’s best 
estimate of the likely outflows to the Group.

2 5 . S H A R E C A P I TA L

Allotted, called up and fully paid:

Ordinary shares of £0.001 each

As at 2 July 2017

As at 26 June 2016

Shares

£

Shares

£

112,837,828

112,837,828

112,838

112,838

112,837,828

112,837,828

112,838

112,838

The Board proposes a maiden final dividend of 1.6p per share being a total of £1,805,405 (26 June 2016: £nil), for approval at the 
next AGM.

Notes to the financial statements continuedFor the period ended 2 July 2017Company overviewStrategic reportGovernanceFinancial statements86

HOTEL CHOCOL AT GROUP PLC Annual Repor t and Accounts

FINANCIAL STATEMENTS Notes to the f inancial statements

87

27. L E A S E CO M M I T M E N T S

At the balance sheet date, the Group had outstanding commitments for future minimum lease payments under non-cancellable 
operating leases, which fall due as follows:

Land and buildings

Operating leases which expire:

Within one year

In two to five years

In over five years

Other

Operating leases which expire:

Within one year

In two to five years

53 weeks ended  
2 July 2017 
£

52 weeks ended 
26 June 2016 
£

8,698,227

25,985,274

17,192,437

51,875,938

391,091

608,387

999,478

7,177,794

20,184,525

12,273,996

39,636,315

115,080

133,518

248,598

2 8 .  C A P I TA L CO M M I T M E N T S

There were no amounts contracted for but not provided for as at 2 July 2017 (26 June 2016: £nil).

29. R E L AT E D PA RT Y T R A N S AC T I O N S

Remuneration of Directors and other transactions

The remuneration of the key management personnel of the Group are disclosed in Note 8. Interests and related party transactions 
are disclosed below. 

The Group rents property in the ordinary course of business from Harwell Management, a company in which Peter Harris and 
Angus Thirlwell have a material interest. The rentals (inclusive of building insurance) totalled £183,914 in the period ended 2 July 
2017 (26 June 2016: £180,000). There were no amounts due at either period end.

During the period family members of the Directors stayed at the Group’s hotel in St Lucia. Total amounts paid equalled $15,935  
and there are no amounts outstanding at the balance sheet date.

During the period, the Group entered into a joint venture called Rabot 1745 Limited. The Group owns 30% of the joint venture  
and Andrew Gerrie holds 49%, with the balance being held by non-related parties.

No other amounts were due to Directors (26 June 2016: £nil).

Trading transactions

As explained in Note 30, Hotel Chocolat Group plc completed the acquisition of Hotel Chocolat Estates Limited during the prior 
period and loans to the value of £8,901,181 were capitalised as part of the transaction. Prior to the acquisition, Hotel Chocolat 
Estates Limited was considered a related party as the entity was jointly controlled by P M Harris and A Thirlwell.

3 0 .  P R I O R Y E A R  ACQ U I S I T I O N  O F H OT E L  C H O CO L AT E S TAT E S  L I M I T E D

On 24 April 2016, the Group completed the acquisition of Hotel Chocolat Estates Limited. The acquisition comprised of the 136 
acre Rabot Estate in Saint Lucia, which included a working cocoa plantation with propagation nurseries, a ‘tree to bar’ chocolate 
making experience for paying visitors, and a luxury boutique hotel called Boucan, which comprises 14 guest rooms, a spa and a 
60-cover restaurant; and the 85 acre Delcer Estate in Saint Lucia which comprises largely undeveloped land.

Hotel Chocolat Group plc capitalised a loan due from Hotel Chocolat Estates Limited to the value of £8,901,181 and paid £54,921 in 
return for 100% of the issued share capital.

The book values of identifiable assets and liabilities acquired and their fair value to the Group was as follows:

Book Value 
£

Adjustment
£

Fair Value
£

Identifiable assets and liabilities acquired:

Property, plant & equipment

Trade and other receivables

Cash 

Trade and other payables

Total net assets

Fair value of consideration paid:

Cash

Capitalisation of loan receivable from Hotel Chocolat Estates Limited

Total consideration

Goodwill arising (Note 14)

5,996,413

129,082

282,927

(436,896)

5,971,526

2,754,012

–

–

–

2,754,012

8,750,425

129,082

282,927

(436,896)

8,725,538

54,921

8,901,181

8,956,102

230,564

On acquisition, Hotel Chocolat Estates Limited held trade and other receivables with a book and fair value of £129,082 representing 
contractual receivables of £129,082. The Group therefore expected to collect all contractual receivables. 

The goodwill arising on the Hotel Chocolat Estates Limited acquisition is not deductible for tax purposes. 

In the prior period, Hotel Chocolat Estates Limited contributed £295,435 to Group revenues and a loss of £71,191 to Group profit 
post-acquisition. If the acquisition had completed on 29 June 2015, the total Group revenues for financial year ending 26 June 2016 
would have been £92,636,086. The total Group profit for the same period would have been £3,561,008. This pro forma information 
is for illustrative purposes only and is not necessarily an indication of the revenues and results of the Group that actually would have 
been achieved had the acquisition been completed on 29 June 2015, nor is it intended to be a projection of future results. 

There is no material biological asset value attributed to land.

Notes to the financial statements continuedFor the period ended 2 July 2017Company overviewStrategic reportGovernanceFinancial statements88

HOTEL CHOCOL AT GROUP PLC Annual Repor t and Accounts

FINANCIAL STATEMENTS Notes to the f inancial statements

89

31. C AT E G O R I E S O F F I N A N C I A L  I N S T RU M E N T S

32 .  F I N A N C I A L R I S K M A N AG E M E N T

53 weeks ended  
2 July 2017 
£

52 weeks ended 
26 June 2016 
£

The Group’s activities expose it to a variety of financial risks: market risk (including foreign exchange risk, fair value interest rate risk 
and price risk), credit risk and liquidity risk. 

Financial assets

At amortised cost

Trade and other receivables (excluding prepayments)

Cash and cash equivalents

At fair value

Derivative financial assets

Financial liabilities

At amortised cost

Trade and other payables

Total borrowings

Accruals

At fair value

Derivative financial liabilities

902,304

8,470,178

9,372,482

975,089

6,475,445

7,450,534

306,526

524,314

9,465,274

6,875,988

5,514,859

21,856,121

8,785,864

7,075,756

6,668,456

22,530,076

171,450

–

In the Directors’ view, the fair value of the Group’s borrowings is considered to be equal to their carrying value.

Fair value hierarchy

The financial instruments on the Hotel Chocolat Group plc Consolidated Statement of Financial Position are measured at either fair 
value or amortised cost.

Cash and cash equivalents, trade and other receivables, trade and other payables, accruals and borrowings have been excluded from 
this analysis as they are recognised in the financial statements at their carrying value which also approximates the fair values of those 
financial instruments; therefore, no separate disclosure for fair value hierarchy is required. 

The financial instruments are grouped into Levels based on the degree to which the inputs used to calculate the fair value are observable.

–   Level 1 fair value measurements are those derived from quoted process (adjusted) in active markets for identical assets and liabilities. 

–   Level 2 fair value measurements are those derived from inputs other than quoted prices included within Level 1 that are 

observable for the asset or liability, either directly (i.e. as prices) or indirectly (i.e. derived from process).

The Group measures its derivative financial liabilities relating to foreign currency forward contracts at fair value and these are 
grouped as Level 2 instruments. Movements on the underlying value of financial instruments of foreign exchange contracts have 
been measured versus market rates and therefore are easily identifiable. Refer to Note 17 for further information.

There have been no transfers between levels in the period. 

Market risk
Foreign exchange risk
The Group enters into foreign currency forward contracts in order to manage the exposure to foreign exchange risk which arises 
on transactions denominated in foreign currencies. Refer to Note 17 for further information about the Group’s foreign currency 
forward contracts.

Interest Risk
The Group is exposed to interest rate risk on its overdraft facility, which carries interest at variable rates on amounts which are 
overdrawn. The overdraft facility is typically used on a short-term basis to fund working capital. 

Price risk
Price risk is the risk that oscillation in the price of key input costs will affect the profitability of the business. The Group manages this 
risk by agreeing long-term prices with suppliers where possible.

Credit risk

Credit risk refers to the risk that a counterparty will default on its contractual obligations resulting in financial loss to the Group.  
In order to minimise this risk the Group endeavours only to deal with companies which are demonstrably creditworthy. In addition, 
a significant proportion of revenue results from cash transactions. The aggregate financial exposure is continuously monitored.  
The maximum exposure to credit risk is the value of the outstanding amount of trade receivables. The management do not consider 
that there is any concentration of risk within trade receivables.

Ageing analysis:

Trade receivables

Up to three months

Three to six months

Above six months

Impairment provision

Total

These receivables are not secured by any collateral or credit enhancement.

The exposure of credit risk for trade receivables by geographical region is as follows:

United Kingdom

Europe

Rest of World

Total

53 weeks ended  
2 July 2017 
£

52 weeks ended 
26 June 2016 
£

524,407

35,980

–

(17,714)

542,673

843,137

91,093

–

(94,926)

839,304

53 weeks ended  
2 July 2017 
£

52 weeks ended 
26 June 2016 
£

525,970

786

15,917

542,673

821,902

4,486

12,916

839,304

Notes to the financial statements continuedFor the period ended 2 July 2017Company overviewStrategic reportGovernanceFinancial statements90

HOTEL CHOCOL AT GROUP PLC Annual Repor t and Accounts

FINANCIAL STATEMENTS Company Statement of Financial Position

91

Notes to the financial statements continued

For the period ended 2 July 2017

Company Statement of Financial Position

As at 2 July 2017

32 . F I N A N C I A L R I S K M A N AG E M E N T C O N T I N U E D

Liquidity risk

The Group currently holds cash balances to provide funding for normal trading activity. The Group also has access to both short-term 
and long-term borrowings to finance individual projects. Trade and other payables are monitored as part of normal management routine.

Borrowings and other liabilities mature according to the following schedule:

52 weeks ended 26 June 2016

Trade and other payables

Derivative financial instruments

Borrowings

53 weeks ended 2 July 2017

Trade and other payables

Derivative financial instruments

Borrowings

Within  
one year 
£

One to  
two years 
£

Two to  
five years 
£

15,524,077

9,969,073

583,215

26,076,365

15,328,907

9,450,827

3,553,539

28,333,273

1,485,090

3,446,186

102,311

5,033,587

1,934,057

6,201,344

3,851,469

11,986,870

–

–

7,328,692

7,328,692

–

–

17,805

17,805

The amounts detailed within derivative financial instruments relate to the gross contractual cash flows of the Group’s forward contracts.

Capital risk management

The Group’s capital management objectives are:

ASSETS

Non-current assets

Investments

Current assets

Trade and other receivables

Cash and cash equivalents

Total assets

LIABILITIES

Current liabilities

Trade and other payables

Total liabilities

NET ASSETS

EQUITY 

Share capital

Share premium

Retained earnings

•  to ensure the Group’s ability to continue as a going concern so that it can continue to provide returns for shareholders and 

Capital redemption reserve

Notes

As at 
2 July 2017
£

As at 
26 June 2016
£

36

37

38

39

40

40

40

40

9,064,727

9,064,727

2,727,891

3,672,518

6,400,409

15,465,136

9,064,727

9,064,727

1,498,362

1,224,248

2,722,610

11,787,337

460,238

460,238

460,238

482,420

482,420

482,420

15,004,898

11,304,917

112,838

11,749,487

3,136,272

6,301

112,838

11,749,487

(563,709)

6,301

benefits for other stakeholders; and

Total equity attributable to shareholders

15,004,898

11,304,917

•  to provide an adequate return to shareholders by pricing products and services commensurate with the level of risk.

To meet these objectives, the Group reviews the budgets and forecasts on a regular basis to ensure there is sufficient capital to 
meet the needs of the Group.

As permitted by section 408(3) of the Companies Act 2006, a separate Statement of Comprehensive Income, dealing with the 
results of the Parent Company, has not been presented. The Parent Company profit for the period ended 2 July 2017 is £3,699,981 
(26 June 2016: £563,709 loss).

The capital structure of the Group consists of shareholders’ equity as set out in the Consolidated Statement of Changes in Equity. 
All working capital requirements are financed from existing cash resources and borrowings.

The financial statements of Hotel Chocolat Group plc, registered number 08612206 were approved by the Board of Directors and 
authorised for issue on 27 September 2017. They were signed on its behalf by:

33 . E V E N T S S U B S E Q U E N T TO  T H E  R E P O RT I N G  DAT E –  G RO U P A N D  CO M PA N Y

There have been no material events subsequent to the period end and up to 27 September 2017, the date of approval of the 
financial statements by the Board.

3 4 .  U LT I M AT E CO N T RO L L I N G  PA RT Y

The Directors believe that there is no ultimate controlling party of the Group.

Matt Pritchard
Chief Financial Officer
27 September 2017

Company overviewStrategic reportGovernanceFinancial statements92

HOTEL CHOCOL AT GROUP PLC Annual Repor t and Accounts

FINANCIAL STATEMENTS Company Statement of Changes in Equity

93

Company Statement of Cash Flow

For the period ended 2 July 2017

Company Statement of Changes in Equity

For the period ended 2 July 2017

Profit/(loss) for the period

Adjusted by:

Dividends received from subsidiaries

53 weeks ended
2 July 2017
£

52 weeks ended
26 June 2016
£

Notes

3,699,981

(563,709)

(3,700,000)

Operating cash flows before movements in working capital

(19)

(563,709)

Increase in other receivables

(Decrease)/increase in accruals

Interest paid – borrowings

Cash flows used in operating activities

Acquisition of subsidiary

Increase in intercompany balances

Dividends received from subsidiaries

Cash flows used in investing activities

Cost of issue of new equity

Proceeds from issue of shares

Cash flows from financing activities

Net change in cash and cash equivalents 

Cash and cash equivalents at beginning of period

Cash and cash equivalents at end of period

38

38

(158,804)

(145,929)

–

(304,752)

–

(946,978)

3,700,000

2,753,022

–

–

–

2,448,270

1,224,248

3,672,518

(124,226)

146,229

(113,000)

(654,706)

(54,921)

(9,826,125)

–

(9,881,046)

(240,000)

12,000,000

11,760,000

1,224,248

–

1,224,248

As at 28 June 2015

Loss for the period

Capital redemption 

Shares issued in the period

Cost of issue of new equity

Share  
capital
£

103,418

–

(1,223)

10,643

–

Share  

premium
£

–

–

–

11,989,487

(240,000)

Retained  
earnings
£

–

(563,709)

–

–

–

Capital 
redemption 
reserve
£

5,078

–

1,223

–

–

Total
£

108,496

(563,709)

–

12,000,130

(240,000)

Equity as at 26 June 2016

112,838

11,749,487

(563,709)

6,301

11,304,917

Profit for the period

–

–

Equity as at 2 July 2017

112,838

11,749,487

3,699,981

3,136,272

–

3,699,981

6,301

15,004,898

Company overviewStrategic reportGovernanceFinancial statements 
 
 
 
94

HOTEL CHOCOL AT GROUP PLC Annual Repor t and Accounts

FINANCIAL STATEMENTS Notes to the Company f inancial statements

95

Notes to the Company financial statements

For the period ended 2 July 2017

35 . ACCO U N T I N G P O L I C I E S

To the extent that an accounting policy is relevant to both Hotel Chocolat Group and Company financial statements, refer to the 
Group financial statements for disclosure of the accounting policy.

Basis of preparation

The financial statements have been prepared in accordance with Financial Reporting Standard 100 (FRS 100): Application of 
Financial Reporting Requirements and Financial Reporting Standard 101 (FRS 101): Reduced Disclosure Framework. The principal 
accounting policies adopted in the preparation of the financial statements are set out below. The policies have been consistently 
applied to all the periods presented, unless otherwise stated.

The financial statements have been prepared on a historical cost basis. The presentation currency used is Sterling.

Disclosure exemptions adopted in preparing these financial statements the Company has taken advantage of all disclosure 
exemptions conferred by FRS 101.

Therefore these financial statements do not include:

•  certain comparative information as otherwise required by EU-endorsed IFRS;

•  the effect of future accounting standards not yet adopted; and

In addition, and in accordance with FRS 101 further disclosure exemptions have been adopted because equivalent disclosures are 
included in the company’s consolidated financial statements. These financial statements do not include certain disclosures in respect of:

•  share-based payments;

•  financial instruments (other than certain disclosures required as a result of recording financial instruments at fair value); or

•  fair value measurement other than certain disclosures required as a result of recording financial instruments at fair value).

3 6 . S U B S I D I A RY U N D E RTA K I N G S

•  disclosure of related party transactions with other wholly owned members of the Group headed by Hotel Chocolat Group plc.

Accruals

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37.  T R A D E A N D OT H E R  R E C E I VA B L E S 

There were no material receivables which were past due but not impaired at the end of any period.

Other receivables

Prepayments

Amounts due from related parties

53 weeks ended  
2 July 2017 
£

52 weeks ended 
26 June 2016 
£

288,030

–

2,439,861

2,727,891

124,226

5,000

1,369,136

1,498,362

3 8 . C A S H A N D C A S H  E Q U I VA L E N T S

The cash flow statement on page 92 gives a breakdown of cash movements in the year. To the extent a disclosure is relevant to 
both the Hotel Chocolat Group and Company financial statements, refer to the Group financial statements.

39.  T R A D E A N D OT H E R  PAYA B L E S

53 weeks ended  
2 July 2017 
£

52 weeks ended 
26 June 2016 
£

300

459,938

460,238

146,229

336,191

482,420

Amounts due to related parties

Total trade and other payables

4 0 .  S H A R E C A P I TA L A N D R E S E RV E S

The share capital, share premium and the capital redemption reserve are consistent with Hotel Chocolat Group plc financial statements. 

Refer to Notes 25 and 26 of the Group financial statements.

41. C A P I TA L CO M M I T M E N T S

Investments in subsidiaries held by the Company as non-current assets are stated at cost less any provision for impairment.

There were no amounts contracted for but not provided for as at 2 July 2017 (26 June 2016: £nil). 

Cost

At beginning of period

Additions

At end of period

Carrying amount

53 weeks ended  
2 July 2017 
£

52 weeks ended 
26 June 2016 
£

9,064,727

–

9,064,727

108,496

8,956,231

9,064,727

9,064,727

9,064,727

42 .  R E L AT E D PA RT Y  T R A N S AC T I O N S

Amounts owed by and to subsidiaries are disclosed in Notes 37 and 39 respectively, of the Company financial statements.

There are no employees during either period. The remuneration of the Directors of the Company are disclosed within the 
Remuneration report on pages 45 to 47. 

Interests and related party transactions are disclosed in Note 29 of the Group financial statements.

A list of the significant investments in subsidiaries, including the name, proportion of ownership interest, country of operation and 
country of registration can be found in Note 20.

Strategic reportGovernanceFinancial statements 
96

HOTEL CHOCOL AT GROUP PLC Annual Repor t and Accounts

FINANCIAL STATEMENTS Company Information

97

Company Information

R E G I S T E R E D  O F F I C E

Mint House 
Newark Close 
Royston 
Hertfordshire SG8 5HL

CO M PA N Y W E B S I T E

www.hotelchocolat.com

CO M PA N Y  S E C R E TA RY

Peter M Harris

A DV I S E R S

Nominated Adviser and Broker

Liberum Capital Limited 
Ropemaker Place 
25 Ropemaker Street 
London EC2Y 9LY

Legal Advisers to the Company

Stephenson Harwood LLP 
1 Finsbury Circus 
London EC2M 7SH

AU D I TO R S

BDO LLP 
55 Baker Street 
London W1U 7EU

R E G I S T R A R S

Capita Registrars Limited 
The Registry 
34 Beckenham Road 
Beckenham 
Kent BR3 4TU

in association with the Hotel Chocolat design team

Company overviewStrategic reportGovernanceFinancial statementsBRITISH COCOA GROWER

R E G I S T E R E D O F F I C E

Hotel Chocolat Group plc
Mint House 
Newark Close 
Royston 
Hertfordshire SG8 5HL

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ANNUAL REPORT AND ACCOUNTS

2017

Not all chocolates 
are created equal