Quarterlytics / Consumer Defensive / Food Confectioners / Hotel Chocolat

Hotel Chocolat

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FY2021 Annual Report · Hotel Chocolat
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Making People Happy Through Chocolate

Hotel Chocolat Group plc 

Annual Report and Accounts 2021

 
 
 
 
 
 
 
 
Hotel Chocolat Group plc 
Annual Report and Accounts 2021

We have evolved from a UK 
store-led brand to a globally 
ambitious digital-led brand

Inside this report

COMPANY OVERVIEW
2021 highlights 
At a glance 

01
02

STR ATEGIC REPORT
06
Chairman’s statement 
08
Business overview 
10
Our business model 
Chief Executive’s statement 
12
20
Financial review 
24
Risk management 
Sustainability 
26
Considering all of our stakeholders (s172)  34

GOVERNANCE
Board of Directors 
The executive team 
Corporate governance statement 
Audit Committee report 
Remuneration Committee report 
Director’s report 
Statement of Directors’ responsibilities 

40
42
45
54
56
60
63

For the latest investor relations 
www.hotelchocolat.com/uk/ 
investor-relations

FINANCIAL STATEMENTS
Independent Auditor’s report 
Consolidated statement  
of comprehensive income 
Consolidated statement  
of financial position 
Consolidated statement  
of cash flow 
Consolidated statement  
of changes in equity 
Notes to the financial statements 
Company statement  
of financial position 
Company statement  
of changes in equity 
Notes to the Company  
financial statements 
Company information 

66

76

77

78

79
80

117

118

119
121

01

2 0 21   H I G H L I G H T S

FINANCIAL HIGHLIGHTS

REVENUE

UNDERLYING EBITDA1, 2

£164.6m

£28.6m

2021

2020

2019

+21%

£164.6m

£136.3m

£132.5m

2021

2020

20193

£21.6m

£20.7m

+33%

PROFIT BEFORE TAX AND 
EXCEPTIONAL COSTS2

£10.1m

£28.6m

2021

£10.1m

2020

£2.4m

20193

+318%

£14.1m

PROFIT/(LOSS) AFTER TAX

DILUTED EPS

FINAL DIVIDEND

£5.7m

2020: (£7.5m)4

4.5p

2020: (6.3p)4

Nil

Full year: Nil, FY20: Nil

1  Underlying EBITDA is post-IFRS16 and excludes share-based payment charges and related tax.

2  Exceptional costs are non-cash impairment charges, see page 20 for reconciliation to reported figures.

3  FY2019 is pre-IFRS16.

4  Restated 28 June 2020, see Note 14.

OPER ATIONAL HIGHLIGHTS

CUSTOMER  
DATABASE

UK DIGITAL, PARTNERS  
& CONTINUITY SALES1

VELVETISER  
HOME-DRINKS

+31% YoY

1.8m UK active customers

70%

Sales mix

Now 20 flavours

Launch of coffee

TEAM ENGAGEMENT SURVEY

Highest ever score

UK Top 100 large companies to work for

GENTLE FARMING

Step-change programme  
launched September 2021

INVESTMENT

PACKAGING PLANET PLEDGE

+66%

94% recyclable

Manufacturing capacity increasing for 2022

Target: 100% by 2022

USA & JAPAN

STRONG BALANCE SHEET 

Achieving strong growth in new markets

Further £40m growth capital raised post year end

1  Continuity products includes Velvetiser system sales from UK stores.

Strategic Report Company OverviewGovernanceFinancial Statements02

AT   A   G L A N C E

Over the last two years, we have evolved from a UK  
store-led brand to a globally ambitious digital-led brand

Today the Hotel Chocolat brand spans categories, channels and territories increasing growth headroom.  
Our roots are in the UK, where we started in the 1990’s as a digital and subscriptions business, physical  
stores came later in 2004. We manufacture our chocolates in the UK and work with long-term partners  
for the supply of complementary product ranges.

OU R KE Y PRODUCT R ANGES

G I F TI NG

I N - HOM E

LE I SU RE

DELIVERED AND  
CARRY-HOME GIFTS  
FROM £5 TO £350 

A REGULAR TASTE OF HOTEL 
CHOCOLAT DELIVERED  
TO YOUR HOME 

In the UK, USA and Japan the total 
gifting market is significantly larger 
than the FMCG chocolate market

Greater frequency of purchase than 
gifts, supporting increased customer 
lifetime value

Brand-led compelling chocolate 
assortments for all occasions and  
dietary types, £5 to £350

Velvetiser system for hot chocolate, 
iced chocolate and lattes with a huge 
library of flavours to try 

Exclusive alcohol range 

Bath and body beauty collection inspired 
by the nature of our organic cacao  
estate in Saint Lucia

Luxury ‘Biscuits of the Gods’ 

Gift experiences

Rabot Estate coffee, five unique  
blends available as whole beans  
or recyclable pods

Chocolate subscription for tasting 
excitement and discovery 

Simple, no-hassle, recurring free delivery  
of your exact favourites every time

THE MULTI-SENSORY JOY OF 
STROLLING INTO A PHYSICAL 
STORE FOR AN INSTANT  
SELF-TREAT

The deepest level of customer  
engagement with the brand

Our wall of chocolate. 120 recipes 
themed by genre, something for 
everyone

Hot chocolate, Choc Shakes, Ice Cream 
of the Gods, coffee

‘Chocolate Lock-Ins’ tasting experiences 
(instore and online)

Hotel and restaurant set in a UNESCO 
world heritage site, where we farm 
organic cacao and coffee

Restaurant, cacao bar and café in  
London’s Borough Market

“ Our growth drivers are working, and we are making  
progress on sustainability across many fronts”

A N G U S   T H I R L W E L L

C H I E F   E X E C U T I V E   O F F I C E R

Hotel Chocolat Group plc Annual Report and Accounts 2021Company Overview

03

RE VEN U E BY CHANN E L

TOTAL REVENUE

£164.6m

UK Digital, partners & continuity1

UK retail excluding continuity

International

70%

27%

3%

MARKE T S IZES FOR GIF TING , LE I S U RE AN D IN - HOM E

UK 

USA & SAINT LUCIA 

hotelchocolat.com

us.hotelchocolat.com

126 LOCATIONS

4 LOCATIONS IN USA 

14 room hotel in Saint Lucia  
and cacao farm visitor attraction

GLOBAL  
WHOLESALE 

14 CAREFULLY  
SELECTED PARTNERS

JAPAN JV 

hotelchocolat.co.jp

22 LOCATIONS

>£30bn

>£100bn 

>£100bn

>£100bn

OU R KE Y STRENGTH S CRE ATE THE OPPORTU N IT Y TO ACCE LER ATE GROW TH

DI FFE RE NTIATE D 
B R AN D & PRODUCTS

H E ADROOM   
FOR G ROW TH

Differentiated taste “More Cacao, Less Sugar”

Many gift occasions throughout the year, across 
different cultures

Multi-channel, multi-territory, with six clear drivers 
of growth 

>£30bn UK markets across gifting, self-purchase & café

Accessible luxury with prices from £5 to £350 spanning 
self-purchase, in-home and gifting

US and Japan markets both multiple times larger 
than UK

Founder-led long-term culture, with innovation  
and sustainability at the heart of the brand values

S IX FA ST- G ROW TH   
OPPORTU N ITI E S

VIP Me loyalty 1.8m active customers across  
online & retail

Digital Delivered gifts, self-treats, subscription & continuity

Velvetiser In-home system with high lifetime value

USA Digital-led, capex-light

Japan JV Store-led rollout opportunity in attractive 
retail landscape

Global Wholesale Capsule collections and  
exclusive alcohol range with capex-light growth

1  Continuity products includes Velvetiser system sales from UK stores.

STRONG , FLE XI B LE AN D 
DI FFE RE NTIATE D PL ATFORM

Strong and internal IP generation

Direct relationship with end customers

Vertical integration is responsive and protects 
intellectual property in products

Third-party production partners for extension 
categories

Recent investments to increase supply chain and 
manufacturing capacity with flexibility designed in

Strategic Report GovernanceFinancial Statements04

Hotel Chocolat Group plc 
Annual Report and Accounts 2021

STR ATEGIC RE PORT
Chairman’s statement 

Business overview 

Our business model 

Chief Executive’s statement 

Financial review 

Risk management 

Sustainability 

Considering all of our stakeholders (s172) 

06

08

10

12

20

24

26

34

Company Overview

Strategic Report 

Governance

Financial Statements

05

HC Voices:
“ I am given the platform to push the boundaries in all areas 
of ESG to lead, influence and deliver our commitment to 
becoming the most sustainable chocolate brand.

My team have the business goals at heart, they support 
each other to achieve this, nothing is too much trouble. 
I enjoy the HC culture of inclusivity, and I’m treated with 
respect and feel valued for the work that I do.”

S A R A H   L E V E R I D G E

H E A D   O F   S U S T A I N A B I L I T Y

06

C H A I R M A N ’ S   S TAT E M E N T

“ I am proud of how the business has continued to 
evolve during the period. The team have overcome 
many challenges, further strengthening the brand, and 
creating multiple long-term sustainable growth engines”

A N D R E W   G E R R I E

N O N - E X E C U T I V E   C H A I R M A N

 In my Chairman’s statement for FY20, I 
outlined how the Group had responded 
impressively to the initial impact of the COVID  
pandemic, adapting rapidly and ensuring the 
safety of colleagues and customers, whilst 
building new opportunities for the brand, 
underpinned by strong financial health 
and a clear strategy. The further progress 
made in the last year has built upon these 
foundations, as demonstrated by growing 
sales, new product innovations, and continued 
investments in people, capital infrastructure 
and sustainability programmes. As a result  
I am increasingly confident for the future.

I am proud of how the business has adapted to the testing 
circumstances over the last 18 months, and I would like to 
express the Board’s continuing gratitude to our team, our 
customers, and our supply partners. During this period, the 
Group has evolved rapidly into a digital-led, globally ambitious 
lifestyle brand. This strategic progress and performance during 
the year is a great testament to the decisiveness, talent and hard 
work of our leadership team, and builds on the forward-looking 
long-term investments made over many years in the Group’s 
people, products, technology and manufacturing capability.

OVERVIE W

Hotel Chocolat is increasingly a digital-led brand, with 70% 
of FY21 revenues generated from UK digital, partners and 
continuity products. The Group’s strong online proposition 
continues to be supported and complemented by a portfolio 
of profitable, well-located stores, as well as relationships 
with carefully selected wholesale partners both in the UK 
and internationally. 

Hotel Chocolat Group plc Annual Report and Accounts 202107

STR ATEGY

The existing long-term strategy of prioritising investment in 
digital meant the business was well-placed to adapt to the 
initial closure of all stores during the final quarter of FY20. 
In FY21, stores were closed or disrupted for approximately 
six months, including the crucial peak gift-buying period from 
November to April which includes Christmas, Valentine’s 
Day, Mother’s Day and Easter. Despite this, the Group was 
still able to achieve sales growth via its multichannel platform. 
When stores reopened, sales growth accelerated further, with 
each channel continuing to play a complementary role.

The Group has a stated ambition to become the world’s 
most sustainable chocolate brand. Significant progress has 
been made in the year in defining the most material risks and 
opportunities, gathering robust data and setting targets, and 
investing in support of the goals. As a result, the Group intends 
to publish its inaugural sustainability report during FY22, which 
will build upon the disclosures in this annual report. The most 
important new initiative, the Hotel Chocolat Gentle Farming 
Charter, builds upon the existing Engaged Ethics programme 
with the objective of ensuring every cacao farming family 
that supplies Hotel Chocolat has the opportunity to earn a 
sustainable living income in return for farming in a climate-
smart, sustainable way.

F Y21 FINANCIAL OVERVIE W 

FY21 Group revenue of £165m (FY20: £136m) and PBT 
before exceptional costs of £10m (FY20: £2m) were ahead 
of the Board’s initial expectations. This pleasing set of results 
primarily reflects the strong performance of the Group’s 
multichannel proposition and the Group’s fast-growing active 
customer database.

The Group pro-actively shifted its channel mix to achieve 
strong sales growth, however this did result in additional costs. 
The costs of digital are largely variable with sales volume, 
whereas store costs are largely fixed despite extended periods 
of closure. Costs of production and distribution were also 
temporarily increased as a result of the impacts of the social 
distancing and multiple stock relocations in response to  
changing lockdown restrictions.

The Group has maintained robust financial discipline through 
the Period with a strong focus on cash, liquidity and cost 
control, whilst also maintaining investment in the areas that 
the Board believe will drive growth over the coming years. 
The strength of the sales performance meant the Board was 
able to commit to repay the support received from the UK 
Government’s Coronavirus Job Retention Scheme (£3.1m 
claimed in the Period). 

The Group had net cash of £10m at the Period end (FY20: 
£28m). In July 2021 the Group completed a new £30m 
working capital RCF with Lloyds Bank, which replaced 
an existing £25m CLBIL’s RCF which was never drawn. 
Subsequently, the Group raised £40m of new equity via an 
over-subscribed placing, which will be used to fund investment 
in growth channels, technology and manufacturing capacity. 

DIVIDEN D

Given the opportunities to invest for further growth, the 
Board has determined that it would not be appropriate to 
declare a dividend for the Period. The Board will continue 
to review the financial position of the Group within the 
context of internal growth opportunities and the external 
environment and intends to recommence dividend payments 
when it is appropriate to do so.

BOARD OF DIRECTORS

The Group continues to benefit from a strong founder-led 
management team. On behalf of the Board I would like to 
thank the whole Hotel Chocolat team for demonstrating great 
adaptability, strong teamwork and unwavering commitment, 
for which everyone should be proud.

OUTLOOK

The Group has entered FY22 in a strong position, with an 
increased active customer base, and with multiple clear avenues 
for further growth, spanning product ranges, channels and 
territories, all of which are delivering encouraging progress. 
Since the period end the Group has traded in line with the 
Board’s expectations. 

The Hotel Chocolat brand is in good health,  
as evidenced by rising customer numbers, 
growing sales and significant progress 
on sustainability initiatives. As 
a result, the Board remains 
confident in the Group’s ability 
to continue to adapt and react 
swiftly to what will remain 
dynamic trading conditions 
over the coming months and to 
continue to deliver the brand’s 
exciting, long-term growth. 

Andrew Gerrie

Non-executive Chairman

Strategic Report Company OverviewGovernanceFinancial Statements08

B U S I N E S S   O V E R V I E W

Our values-led approach creates long-term success  
for all our stakeholders

OU R PU RPOS E

OU R VI S ION

To make people happy through chocolate:  
customers, colleagues, farmers, suppliers, investors, 
communities and to respect our shared planet

To become the leading global direct-to-consumer 
premium chocolate brand

“Our growth strategies are based on our three everlasting brand values”

ACHIEVED THROUGH OUR VALUES

ORIGINALITY

AUTHENTICITY

ETHICS

Fresh thinking. 

To be the real thing. 

To be brave and kind.

To be the most innovative chocolate 
brand, and the most tech-activated.

Our focus on More Cacao, Less  
Sugar results in a superior taste.

To become the most sustainable  
chocolate brand.

To have the deepest, direct customer 
connection and a dependably 
excellent product range.

Hotel Chocolat Group plc Annual Report and Accounts 202109

HOW WE OPER ATE 

HOW WE GROW 

DELIVERING LONG -TERM 
SUCCESS

Our Business Model

Our Six Key Growth Drivers

For our Stakeholders

Our vertically integrated model  
means we are involved in every  
stage of chocolate:

From working with partner  
farmers, to designing and 
innovating new products,  
to making, distributing and 
 engaging customers through  
our own direct channels.

By delivering growth we can  
progressively increase 
investment in sustainability 
and continuously improve our 
product range and services.

The strong reputation of the  
Hotel Chocolat brand and 
an innovative culture enables 
extension of our categories and 
product ranges across multiple 
categories including:

GIFTING

IN-HOME

LEISURE

VELVETISER
In-home drinks system

OUR CUSTOMERS
Differentiated product and 
engaging experiences

VIP ME
Customer loyalty & rewards

OUR COLLEAGUES
Rewarding, engaging work  
& wellbeing

DIGITAL
Improved customer experience 
and subscriptions

OUR GROWERS  
AND SUPPLIERS
Sustainable long-term 
partnerships

USA
Digital-led, capex-light

OUR INVESTORS
Attractive returns

GLOBAL WHOLESALE
Exclusive alcohols and  
capsule collections 

OUR COMMUNITIES
Giving back and making  
people happy

JAPAN
Joint venture

OUR ENVIRONMENT
Treading lightly, respect  
for the planet

Strategic Report Company OverviewGovernanceFinancial Statements10

O U R   B U S I N E S S   M O D E L

As well as being a source of competitive advantage,  
our vertically integrated business model allows us  
to operate sustainably throughout the value chain

C RE ATI NG

MAK I NG

E NTE RTAI N I NG

WE GROW

WE MAN U FACTU RE

The deep understanding of the 
cacao growing process from our 
Rabot Estate in Saint Lucia enables 
us to continuously improve our 
relationship with all of our cacao 
growers worldwide as part of our 
new Gentle Farming Charter.

We make 95% of our chocolate 
products at our manufacturing 
campus in Cambridgeshire, UK. 
In-house production allows 
faster innovation, increases 
control over quality, protects 
intellectual property and 
improves gross margins.

WE OWN OU R 
CHANN E L S AN D 
CU STOM ER E XPERIENCE

‘Entertaining while we sell’ is  
our mantra. Underpinned by  
great digital storytelling and 
a knowledgeable School of 
Chocolate qualified team.  
A complete 100% happiness 
guarantee backs up everything 
we do.

WE DES IGN

WE DI STRIB UTE

Our in-house team of 
designers balances prolific 
new-concept creation with a 
disciplined range architecture 
to minimise waste. 

Running our own distribution 
centre and fleet allows us to 
deliver high availability to all 
our channels and maximise the 
efficiency of routes.

DIGITAL &   
CONTINUIT Y

PHYSICAL STORES

PREMIUM   
WHOLESALE PARTNERS

CACAO ESTATE

Hotel Chocolat Group plc Annual Report and Accounts 2021RE - I NVE STI NG

WE C ARE

Our Engaged Ethics programme drives a progressively increasing  
investment in sustainability, both in the UK and worldwide. 

WE KE E P GE T TING B E T TER

Our culture of continuous improvement drives a relentless re-investment 
into everything from location upgrades to systems technology and 
manufacturing.

11

WHAT THI S 
ME AN S FOR OUR 
STAKEHOLDERS

OUR CUSTOMERS

 Differentiated products and engaging 
experiences for our customers

OUR GROWERS   
AND SUPPLIERS

Sustainable, long-term partnerships  
with our growers and suppliers

OUR COLLE AGUES

 Innovative culture and rewarding 
careers for our colleagues

OUR COMMUNITIES 
AND PL ANET

Increasing investment in  
sustainability initiatives to support  
our communities and planet

OUR INVESTORS

Attractive returns for our investors

Strategic Report Company OverviewGovernanceFinancial Statements12

C H I E F   E X E C U T I V E ’ S   S TAT E M E N T

“ FY21 was a year where Hotel Chocolat improved 
on many fronts. Our digital and continuity models 
surged ahead and our global aspirations racked up  
more strong growth and progress”

A N G U S   T H I R L W E L L

C O - F O U N D E R   A N D   C H I E F   E X E C U T I V E   O F F I C E R

IN THI S RE VIE W I WILL COVER :

•  Our sales performance in the period

•  How we are developing our brand to deepen  

customer connections and lifetime value 

•  How the brand values and strategic progress  

can be tracked via KPIs

•  Our approach to long-term sustainability

•  The outlook, including the key drivers of 

future growth and profit potential

REVENUE

UNDERLYING EBITDA1

£164.6m

£28.6m

2021

2020

2019

£164.6m

2021

£28.6m

£136.3m

£132.5m

2020

20192

£21.6m

£20.7m

ACTIVE CUSTOMER DATABASE3

UK DIGITAL, PARTNERS AND  
CONTINUITY SALES MIX

1.8m

2021

2020

2019

70%

1.8m

2021

70%

1.5m

1.2m

2020

2019

41%

30%

OU R N E W AM B ITIOU S GENTLE FARMING 
CHARTER AIM S TO ENAB LE ALL OU R C AC AO 
FARM ERS TO E ARN A LIVING INCOM E

1  Underlying EBITDA is post-IFRS16 and excludes share-based payment charges and related tax.

2  FY19 is pre-IFRS16.

3  Customers on database shopping in the last 12 months.

 The business has a clear strategy built 
on the everlasting brand foundations 
of Originality, Authenticity and Ethics. 
The last year has seen acceleration, 
both in multiple drivers of current and 
future growth, and in terms of our 
commitments to people and the planet.

By sticking to our plan we intend 
to deliver further growth, improve 
profitability and drive forward our 
sustainability goals.

I am extremely proud of how the Hotel Chocolat 
team has responded again this year, not only adapting 
the business in the face of unprecedented challenges, 
but also strengthening the business on many levels. 
Digital and subscription-continuity sales grew 
strongly, we innovated new products, and continued 
to expand in the US and in Japan with our JV partner. 
We invested for growth, improving our technology, 
strengthening our team, and undertaking significant 
capital investment to expand our UK factory. 

However, perhaps the single achievement I am 
most proud of is the launch of our new Gentle 
Farming Charter, which aims to prove a new and 
better model is possible for over 2,500 cacao 
farmers and their families. Importantly, we believe 
our programme is both realistic and earth-friendly, 
drawing directly from our own experiences of 
growing cacao on our own farm and our support 
for farmers in Ghana over the last 15 years. 

Hotel Chocolat Group plc Annual Report and Accounts 202113

With stores closed or disrupted for six months our direct-
digital and wholesale digital partnerships were well poised to 
keep the chocolate flowing to our customers. Online gifting 
sales together with our continuity in-home drinks, including 
the Velvetiser, grew strongly. When stores re-opened, the 
return of leisure and impulse sales that are harder to service 
online meant that the overall sales growth rate accelerated.

The active customer database grew by 31% year-on year 
to 1.8m, and we are investing in a new store VIP & EPOS 
platform which will launch in spring 2022, allowing us to 
further deepen the customer connection and offer new 
services and benefits.

USA

In FY21, we pivoted our US business to a digital-first strategy 
in response to the pandemic and opportunity from the new 
strength of our digital-continuity offer. We achieved overall 
sales growth of 36%1, despite store sales falling 41%1. The 
fulfilment partnership with The Hut Group means that we 
have a scaleable growth model that is capex-light with a cost 
base that is directly variable with sales volume, whilst we 
retain direct control of the brand, the customer base and 
the strategy.

JAPAN

In Japan, our joint venture partner opened a further 16 
stores in FY21 bringing the total to 22. In Japan online 
sales penetration in general remains lower than the UK 
and USA, and malls remain vibrant as leisure destinations. 
The variable rent partnership model between tenant and 
landlord is a blueprint for other markets. Whilst Japan has 
not experienced mandatory lockdowns, a rolling programme 
of regional restrictions is ongoing, resulting in temporarily 
reduced footfall and sales per store. We remain confident in 
the longer-term prospects because our latest lifestyle store 
formats and product range are proving successful in carving 
out a differentiated brand identity in this huge and 
competitive market. VIP Me loyalty attachment 
is already approaching 50% of new  
store customers in Japan, delivering the 
benefits of a direct conversation that  
we have seen work so well in the UK. 

We have a clear business strategy based on our everlasting 
brand values of Originality, Authenticity and Ethics, in pursuit 
of our mission to make people happy through chocolate.  
This means not just our customers and colleagues, but also  
our farmers and other supply partners, local communities  
and to respect the environment we all inhabit together.

FINANCIAL OVERVIE W

Revenue grew by 21% to £165m. Profit before tax and 
exceptional costs increased by £7.7m to £10.1m. Gross margins  
were impacted by the costs of multiple stock movements 
as the channel sales mix shifted in response to lockdowns. 
Operating expenses increased by 19%, due to deliberate 
growth investments and temporarily due to the blend of fixed 
costs for stores that were closed or disrupted for almost six 
months combined with additional variable costs due to strong 
digital growth. Further detail is provided in the financial review 
on page 20.

SALES RE VIE W

We are increasingly confident that the Hotel Chocolat 
brand can deliver strong sales growth and attractive returns 
internationally. Our growth strategy remains focussed on three 
of the largest gifting markets in the world: the UK, the USA 
and Japan.

UK

We remain totally committed to achieving ongoing like-
for-like growth from stores, which offer the deepest 
customer experiences, build brand awareness and trade 
profitably. However, we can achieve faster overall growth 
and higher customer lifetime value by continuing with our 
digital-first strategy, with both channels playing a crucial and 
complementary role.

In FY21, our stores were closed or disrupted for almost six 
months. Historically stores were the largest channel by sales 
and profit value, however the investments made in the last 
three years in skilled people, improved systems and in building 
our customer database meant that we were able to achieve 
UK sales growth of 21%, despite the disruption.

Encouragingly, in the period since retail stores began re-opening 
on 12 April we have seen growth accelerate, validating our 
belief in a multi-channel model as the best route to maximise 
customer lifetime value and shareholder returns.

The store portfolio remains highly attractive, from a brand, 
customer and financial returns perspective. Our stores are 
a fantastic way for customers to discover our brand and can 
offer the deepest multi-sensory experience of everything 
the brand has to offer, including a wide range of gifts and 
self-treats, café drinks and ices, and the benefit of interacting 
with our passionate and knowledgeable team to talk about 
chocolate, a topic that everyone loves.

1  Sales growth at constant exchange rates.

Strategic Report Company OverviewGovernanceFinancial Statements14

C H I E F   E X E C U T I V E ’ S   S TAT E M E N T   C O N T I N U E D

H OW W E  A I M TO  S E RV E TH E H OTE L  C H OCO L AT H O U S E H O L D  I N E I G HT 
WAYS – O U R  C AC AO  TR E E A N A LOGY 

Achieving a loved brand status with our customers’ 
families is our goal, by working hard to live up to our 
values and to bring happiness across the generations 
through our chocolate

Hotel Chocolat Group plc Annual Report and Accounts 202115

AT TR ACT

The Hotel Chocolat brand is our most valuable asset and we continually invest to enhance it. We are led by strong and 
unchanging values, we strive for continuous innovation and are rooted in being the ‘real deal’, from tree to table. We are a brand 
with genuine depth, powered by a team who bring it alive and love making people happy through our chocolate. In combination 
these factors create a brand that looks and feels very different from the traditional competition.

REC RU IT AN D DE LIG HT

Our channels to customers are not dependent on FMCG grocers as is the case with most chocolate brands. The ways we  
attract new customers and sustain a relationship with our households is led by their convenience and how they want to make  
Hotel Chocolat work for their families.

Subscription-continuity is a simple, hassle-free way to 
receive regular hot chocolate, coffee or chocolates at home

Our digital channel is perfect for delivered gifts for 
family occasions or seasonal cultural celebrations

Our stores offer the most 
immersive experience this side of 
our hotel and farm in Saint Lucia. 
Stores offer the full range of gifts, 
complemented by chocolate leisure 
in the form of smaller impulse items, 
café drinks and ices, sampling and 
machine demos and paid-for tasting 
experiences, all delivered by our 
knowledgeable and passionate team

Wholesale partners can offer great 
reach and convenience for our 
customers and we carefully curate a 
capsule range that is specific to the 
customer needs of each partner. 
This allows maximum convenience 
with lowest delivery costs, whilst 
retaining real reasons to come back 
to our direct channels from time to 
time for the full brand experience

Chocolate is an unusual product 
category, with the capability to excite 
every generation of a household, 
family, or extended friendship group. 
VIP Me is the glue that allows us to 
connect with our customers across 
channels and seasons, providing 
rewards for loyalty and generating 
excitement as we launch new 
products and seasons

WE HAVE M U LTI PLE WAYS TO S E RVE HOU S E HOLDS , AC ROS S TH E YE AR 
AN D AC ROS S G E N E R ATION S DE VE LOPI NG H IG H E R LI FETI M E VALU E

GIFTING

IN-HOME

LEISURE

The success of the Velvetiser is 
supplemented by our cacao-alcohol 
range and our new range of coffees, 
available as whole beans or pods that 
can be recycled at home with our 
Podcycler device. This winter we will be 
launching a range of coffee machines in 
partnership with Dualit that complement 
the Velvetiser on the counter-top. 

We also offer a variety of curated 
options to receive a regular subscription 
of your family’s favourite chocolates.

We offer a slick and reliable delivered 
gift service. In the Period every one 
of our online metrics improved, from 
consideration and traffic, to conversion, 
average order value and frequency.

Our store teams can help customers 
select the perfect gifts to hand over in 
person, whether for a family event or 
calendar cultural celebration. 

In the year we launched much improved 
ranges for Valentine’s and White Day, 
the two largest gift events in Japan, which 
combined are larger gift events than 
Christmas in the UK. We also further 
extended our offer for Eid in the UK, 
thanks to the invaluable input of our team.

Whether an impulsive pop-in visit to 
one of our stores or a planned trip to 
a café with friends or family, our stores 
offer something for everyone. Our 
self-purchase leisure business historically 
generated approximately half of our 
revenues. This part of the business was 
the most affected by the lengthy closure 
of stores in the UK. Since re-opening in 
April, performance has been strong.

Giving back to our communities is 
important to all our team as evidenced 
by the commitment to our annual 
charity week, and the participation in 
volunteering days. 

We are testing and developing product 
and experience ideas that will extend this 
further in the years ahead.

Strategic Report Company OverviewGovernanceFinancial Statements16

C H I E F   E X E C U T I V E ’ S   S TAT E M E N T   C O N T I N U E D

H OW S U S TA I N A B I L IT Y  U N D E R P I N S  O U R  G ROW TH  S TR ATEGY

Our mission is to make people happy through chocolate, 
by living up to our brand values of:

ORIGINALITY

AUTHENTICITY

ETHICS

We have embarked on a step-change mission to build a pioneering position on sustainability within the chocolate industry.  
Our vertical integration, independence and everlasting brand values give us a strong platform to achieve this.

This journey will take some years to achieve in full, but we are 100% committed and making real progress. We have identified 
the key areas of materiality and focus, and are in the process of ensuring all our data and KPIs are robust and accurate to 
support disclosure of our baseline, targets, and ongoing progress against the goals. We have committed to publishing our first 
ever sustainability report before the end of FY22. Each of our focus areas is based on the materiality to the Group’s activity and 
is cross-referenced to the UN Sustainable Development Goals. The material areas of focus are outlined in the table below:

OUR PRIORITIES

RESPECT THE PLANET

CLIMATE CHANGE

RECYCLING & WASTE

NATUR AL RESOURCES

POWERED BY PEOPLE

SOCIAL OPPORTUNIT Y

CUSTOMERS & PRODUCTS

TE AM MEMBERS

CORPORATE RESPONSIBILITY

SOUND GOVERNANCE

CORPOR ATE BEHAVIOUR

THE SUSTAINABILITY REPORT ON PAGES 26 TO 33 

THE GOVERNANCE REPORTS ON PAGES 45 TO 63 

This outlines in more detail our priorities for the first two pillars:  
Respect the Planet and Powered by People

outline our approach to Corporate Responsibility

Hotel Chocolat Group plc Annual Report and Accounts 202117

“ A real highlight was developing the new Hotel Chocolat Gentle 
Farming programme, applying all we have learned by farming  
ourselves, to ensure all our farming families can earn a living income 
in return for climate-smart farming”

A N G U S   T H I R L W E L L

C O - F O U N D E R   A N D   C H I E F   E X E C U T I V E   O F F I C E R

TH E HOTE L C HOCOL AT G E NTLE FARM I NG C HARTE R

In return for the increased payments, we request that 
the farmers adhere to the Gentle Farming Charter:

•  Prevent deforestation and plant shade trees, which 
conserve water, reduce ground temperatures and 
sequester carbon, providing a natural mitigation to 
climate change risks of higher temperatures and 
lower rainfall.

•  Increase the proportion of farm labour that takes place 
pre-harvest, primarily pruning and mulching to improve 
tree health and increase yields without reliance on 
chemical fertilisers.

•  Ensure that all children are able to participate fully 

in education with zero illegal child labour.

Farm performance will be audited annually from 
December 2022 to ensure that:

•  The combination of higher cacao prices and additional 
financial support, less costs of living and farming can 
deliver a living income for the size of family. 

•  Any farmers not meeting the conditions of the Charter 
will enter a process of remediation in order to ensure 
issues are resolved rather than driven underground.

Building on our longstanding Engaged Ethics cacao 
programmes, and the learning from our own organic 
cacao farm in Saint Lucia, we have developed a plan 
to enable higher incomes for the farming families that 
make the chocolate industry possible. This means we will 
further increase the premium we voluntarily pay for our 
cacao beans, with the goal of ensuring each farmer can 
achieve a living income, based on realistic farm output 
and local costs of living in Ghana. In return for the higher 
prices we require that farmers commit to sustainable 
farming practices and zero illegal child labour. We will 
also invest directly to develop long-term gentle farming 
techniques to increase yields without harming the planet. 
A key technique is cacao tree pruning for which we are 
funding extra labour to help initiate the ongoing practice.

The scheme launches ahead of the next cacao harvest 
in December, when our target is to be paying the new 
gentle farming premium to all of the circa 2,500 Ghanaian 
farming families, who supply 97% of our cacao. In addition 
to paying a higher price for cacao (approximately 20% 
higher than Fairtrade) we will provide additional financial 
support for pre-harvest on-farm activities that improve 
productivity and climate resilience.

We estimate that the combination of higher prices and 
the feasible increase in farm output will make it possible 
for each farming family to earn a living income based on 
farming revenues, production costs, family size and the 
cost of living in rural Ghana including food, education 
and healthcare.

SEE MORE DETAIL ON THE HC GENTLE FARMING CHARTER ON PAGES 28 AND 29 

Strategic Report Company OverviewGovernanceFinancial Statements18

C H I E F   E X E C U T I V E ’ S   S TAT E M E N T   C O N T I N U E D

O U R S I X B U S I N E S S G ROW TH D R I V E R S 

Two years ago we activated additional growth levers 
to change the shape of the business. These six drivers 
are on track

VELVETISER

LOYALTY

DIGITAL

The Velvetiser makes delicious 

Customer connection is a key 

Our online channel offers the 

hot chocolate with no fuss 

element of our physical retail 

perfect solution for delivered 

and no mess, with a range of 

model. The VIP Me scheme was 

gifts, whether for family 

20 recipes, and more coming 

invaluable during lockdown and 

celebrations or seasonal  

this autumn. Supported by 

will continue to underpin our 

cultural events. 

subscriptions the continuity 

brand building. 

model results in very engaged 

customers, with higher 

frequency and materially  

higher lifetime value.

OPER ATIONAL RE VIE W

In March 2020, we raised £23m of new equity to reinforce 
our financial resilience and to fund investments  
for future growth, including:

In July 2021, we raised a further £40m in equity to  
fund the next phase of expansion to provide the capacity  
to support the six fast-growth drivers:

•  Investments in people and technology to improve digital 

•  Ongoing technology upgrades to support scalable 

customer experience, including improved VIP Me capabilities 
in-store which will launch next spring.

•  Expanding the distribution centre, from 100,000 to 200,000 
sq ft to accommodate increased online despatch capacity 
ahead of the FY21 peak season.

•  Extending the UK factory from 45,000 to 80,000+ sq ft 
in order to install a fourth truffle-making line, a second 
Velvetiser refill line which more than triples capacity, and 
a new bean-to-bar facility for super-premium single origin 
chocolates and vegan Nutmilk chocolate. All of the new 
capacity will be commissioned this winter.

•  Loans to the Japan JV to fund the opening of 16 new stores.

multichannel growth and improved CRM and subscriptions.

•  To further extend the factory over the next three years 

from 80,000 to 160,000 sq ft, creating the opportunity to 
add a further six lines as and when required, which once 
installed would be sufficient to support up to £500m in 
sales revenue.

Further detail on gross margins and operating expenses is 
included in the financial review on page 21.

Hotel Chocolat Group plc Annual Report and Accounts 2021 
19

“ With multiple growth avenues it is essential we retain a disciplined 
approach, focusing on execution of the plan, whilst targeting opportunities 
with high growth potential and anticipated return on capital”

A N G U S   T H I R L W E L L

C O - F O U N D E R   A N D   C H I E F   E X E C U T I V E   O F F I C E R

USA

GLOBAL WHOLESALE

JAPAN JV

Digital-led, supported by four 

Working with carefully selected 

Physical retail predominates in 

stores. The Velvetiser provides 

digital partners to extend brand 

Japan. Due to cultural factors, 

the brand introduction with 

reach and convenience, each 

population density and climate, 

attractive lifetime value, 

partner has a capsule range 

malls remain vibrant and 

supported by the opportunity 

tailored to the needs of the 

landlords continue to open 

to cross-sell the full chocolate 

customer profile. The Velvetiser 

new malls. Our lifestyle format 

seasonal gifting range.

and cacao-alcohols are key 

is differentiated and proving 

product categories, supported 

popular both with customers 

by supply partnerships they 

and landlords. 

provide attractive returns and 

capex-light growth.

OUTLOOK

Hotel Chocolat has a clear strategy and a strong brand 
with everlasting values that are even more relevant today 
than when I originally wrote them more than 15 years ago. 
Excitingly, we have all six of our fast-growth drivers performing 
well, giving us multiple opportunities to accelerate. We are 
well capitalised, with a strong leadership team committed to a 
high quality execution of our opportunities and a committed 
team who bring our values alive every day. 

We have been busy building an intelligent and genuine step-up 
plan for long-term sustainability and are moving from planning 
to delivery. I am therefore confident we are very well placed to 
deliver good things for all our stakeholders, whilst continuing 
to navigate the changing landscape.

I would like to thank every member of the Hotel Chocolat 
team for how they have collaborated and supported one 
another to deliver strong results in the unprecedented 
conditions.

Angus Thirlwell

Co-founder and Chief Executive Officer

Strategic Report Company OverviewGovernanceFinancial Statements20

F I N A N C I A L   R E V I E W

“ FY21 was a pleasing financial result, delivering sales 
growth and improved profitability. This demonstrates 
the resilience of the business, and the flexibility that 
multiple growth-drivers provide”

M A T T   P R I T C H A R D

C H I E F   F I N A N C I A L   O F F I C E R

Until March 2020, physical stores were the largest sales channel. During FY21 stores 
were closed or disrupted for almost six months, including the busy Christmas and 
Easter seasons. Prior investments in digital, loyalty, and the continuity model of home 
drinks and the Velvetiser meant the Group achieved strong growth. A successful 
equity placing in July 2021 provides the capital to support ongoing growth.

Revenue

Gross profit

Operating expenses

Underlying EBITDA

Share-based payments

Depreciation & amortisation

(Profit)/Loss on disposal

Operating profit before exceptional costs

Finance income

Finance expense

Share of JV loss

Profit before Tax and exceptional costs

Reconciliation to reported results:

Operating profit before exceptional costs

Exceptional non-cash impairment costs

Operating profit/(loss)

Net finance costs

Share of JV loss

Reported Profit/(Loss) before tax

Tax paid/(credit)

Profit/(Loss) after tax

1  Restated FY20, see Note 14.

FY21

164.6

101.7

73.1

28.6

0.9

15.8

0.1

11.8

0.2

1.6

0.3

10.1

11.8

2.3

9.5

1.4

0.3

7.8

2.1

5.7

Restated 
FY201

136.3

83.0

61.5

21.6

0.4

17.3

(0.1)

3.9

0.2

1.7

–

2.4

3.9

10.0

(6.0)

1.5

–

(7.5)

(0.1)

(7.5)

Hotel Chocolat Group plc Annual Report and Accounts 202121

PERFORMANCE IN DIC ATORS

The Group monitors its performance using a number of key performance indicators which are agreed at Board level and 
monitored at operational and Board level:

REVENUE

UNDERLYING EBITDA1, 2

£164.6m

£28.6m

PROFIT BEFORE TAX AND 
EXCEPTIONAL COSTS2

£10.1m

2021

2020

2019

£164.6m

£136.3m

£132.5m

2021

2020

20193

£28.6m

2021

£10.1m

£21.6m

£20.7m

2020

£2.4m

20193

£14.1m

ACTIVE CUSTOMER DATABASE

UK DIGITAL, PARTNERS AND  
CONTINUITY SALES MIX

On 24 September 2021, the Group repaid the Coronavirus 
Job Retention Scheme funding received from the UK 
Government this financial year. At the balance sheet date  
the £3.1m repayment was accrued.

U N DERLYING E B ITDA

Underlying EBITDA is a non-GAAP metric but is included  
for comparability to prior years. Excluding impairment  
charges, underlying EBITDA was £28.6m, an  
increase of £7.7m. Sales volume growth 
generated an additional £17.2m EBITDA 
YoY, higher gross margins added £1.4m, 
and operating expenses increased  
by 19% or £11.6m.

70%

1.5m

1.2m

1.8m

2021

2020

2019

41%

30%

70%

1.8m

2021

2020

2019

RE VEN U E

Reported revenue for the 52 weeks ended 27 June 2021  
was £164.6m. Revenue increased by 21% compared to the  
52 weeks ended 28 June 2020. H1 revenue of £101.9m was  
an increase of 11% and H2 revenue of £62.6m was an increase 
of 40%. 70% of revenue in the year was generated through  
UK digital, partners and continuity which compares to 41%  
in the prior year. 

GROS S MARGIN

Gross profit as a percent of sales increased by 90 basis points 
from 60.9% to 61.8%. In H1 gross margins were 61.0%, which 
compares to pre-COVID H1 FY2020 of 65.0%. The decline 
was driven by increased stock handling due to lockdowns 
and higher sales of third party products. H2 margins of 63.0% 
were an increase of 10 percentage points compared to H2 
FY20. Whilst ongoing lockdowns remained a headwind the 
impact was much reduced due to the experience gained in 
the March 2020 lockdown. 

OPER ATING E XPEN S ES

Operating expenses grew more slowly than sales, increasing 
by 19%. Costs as a percent of sales reduced from 45.1% to 
44.4%. Whilst COVID-19 continued to drive some additional 
costs, further investments were made in e-commerce, product 
innovation and supply chain to support future growth.

1  Underlying EBITDA is post-IFRS16 and excludes share based payment charges and related tax.

2  Exceptional costs are non-cash impairment charges, see page 20 for reconciliation to reported figures.

3  FY19 is pre-IFRS16.

Strategic Report Company OverviewGovernanceFinancial Statements22

F I N A N C I A L   R E V I E W   C O N T I N U E D

IFRS16 LE A S ES

Rent charges of £11.1m (FY20: £12.1m) are removed from 
operating expenses, replaced by additional depreciation 
charges of £9.3m (FY20: £11.0m), and £1.1m (FY20: £1.4m) 
increase in lease finance expense. The impact of these 
adjustments on the reported profit is an increase of £0.7m. 
Subsequently the right of use assets have been impaired by 
£1.7m (FY20: £4.0m). 

The Board makes business decisions based on current and 
future expected cash flows, so the adoption of IFRS 16 has  
no impact on Group strategy or investment decisions.

FINANCE INCOM E AN D E XPEN S E

Finance income of £0.2m comprises bank deposit interest, 
unrealised derivative interest, and interest from the loans 
made to the Japan JV. Finance expense of £1.7m comprises 
£0.3m of bank interest, £0.2m of realised derivative interest, 
and a £1.1m interest charge relating to the application of 
IFRS16 to leases.

DE PRECIATION AN D AMORTI SATION

Depreciation and amortisation totalled £15.8m, being £1.5m 
less than the previous year. Depreciation of the right of use 
asset generated £9.3m of depreciation compared to £11.0m of 
depreciation in the prior year. Capital investment additions of 
£19.3m included investments in the Saint Lucia hotel, UK digital 
developments as well as expansion of operating capacities at 
both the UK chocolate factory and UK distribution centre. 

PROFIT B E FORE TA X AN D   
E XCE P TIONAL COSTS1

Profit before tax and exceptional costs was £10.1m, an 
increase of £7.7m as a result of the higher sales, an increase  
in gross margins and operating expenses growing more  
slowly than sales. 

ALTERNATIVE PERFORMANCE M E A S U RES

The Group uses the following Alternative Performance 
Measures (APMs) in reporting financial information. The 
Group believes that these APMs enhance comparability 
between periods and provide a more meaningful 
understanding of performance:

•  Underlying EBITDA excludes share-based payment  

charges, related tax and non-cash impairment charges.

•  Operating profit before tax and exceptional costs  

excludes non-cash impairment charges.

E XCE P TIONAL COSTS OF   
A S S E T IM PAIRM ENT

The Board has considered the potential requirement to 
impair the carrying value of assets. Consideration is given to 
the estimated value in use and probable open market value. 
This review has given rise to a non-cash impairment charge of 
£2.3m, comprising two main elements:

1 

2 

 Retail leases: For assets with relatively short lives, such as 
retail leases, which average three years until the next break 
event, the forecasted reduced sales performance in five 
locations gives rise to a non-cash net impairment of £2.1m.

 Saint Lucia: As the ‘spiritual home’ of the Hotel Chocolat 
brand, the cacao estate hotel in Saint Lucia is pivotal to 
the Group and delivers many intangible benefits including 
customer marketing, employee engagement, and as a 
source of education on sustainable cacao growing. The 
Board is required to consider whether at the balance sheet 
date the carrying value of the assets is supported by either 
the value in use assuming no future capex investment, 
or by the open market value of the assets as assessed 
with the support of appropriately qualified external 
valuation experts. The disruption caused by COVID-19 
has reduced the short-term open market value of such 
assets, and as a result the carrying value has been impaired 
by a further £0.2m, in addition to the £2.7m impairment 
recognised in the 52 weeks ended 28 June 2020. The 
Board is fully committed to continuing investment in Saint 
Lucia, including extending the hotel and a much enlarged 
educational ‘tree to bar’ cacao farm visitor attraction, 
Project Chocolat, which opened in FY21.

PROFIT B E FORE TA X

Profit before tax, after non-cash impairment charges of £2.3m,  
was £7.8m, an increase of £15.4m YoY.

TA X

The effective tax rate is 27.3%. This is higher than the standard 
rate of 19% mainly due to permanent timing differences between 
depreciation charges and capital allowances, and overseas losses 
that are not deductible against UK corporation tax. 

E ARN ING S PER S HARE AN D DIVIDEN DS

The Group reported a diluted profit per share of 4.5p, 
compared to FY20 restated loss of 6.3p2. The weighted 
average number of shares in issue was 126m (FY20: 118m). 
The Board will not be proposing a dividend (FY20: Nil).  
The Board will continue to review dividend policy alongside 
our investment opportunities for growth.

1  Exceptional costs are non-cash impairment charges (see page 20 for reconciliation to reported figures).

2  Restated – see Note 14.

Hotel Chocolat Group plc Annual Report and Accounts 202123

C A S H AN D WORKING C APITAL

Base plan scenario

The Group had £10m of cash at the period end. Inventories  
of £32m represent approximately 15 weeks’ forward cover.  
The Group has access to a Revolving Credit Facility (RCF)  
with Lloyds bank of £30m until June 2023. The RCF will be 
used to finance working capital. As at 26 September 2021 
the Group had cash balances of £15.8m giving headroom of 
£45.8m including its £30m RCF.

EQU IT Y PL ACING

On 28 July 2021, the Group announced the results of an over-
subscribed equity placing, conducted by way of an accelerated 
bookbuild and Primary Bid Offer, to provide the Group with 
funding for ongoing capital investments in support of the 
growth strategy.

A total of 11,267,605 new ordinary shares of 0.1 pence 
were placed at a price of 355 pence per share raising £40m 
gross proceeds.

GOING CONCERN

Considering the significant uncertainties faced by the retail 
sector, the Directors have undertaken a comprehensive 
assessment to consider the Group’s ability to trade as a going 
concern over the period to December 2022. 

The base plan assumes ongoing growth in FY22 as the Group 
continues to evolve from a UK-store-led brand to a global 
digital-led brand. This base-case reflects the shift in sales 
channel mix and growth achieved in the period since stores 
re-opened in April, and the higher customer lifetime value that 
this delivers. 

The base case includes the necessary overhead and capital 
spend required to deliver FY22 growth. The base case  
then assumes flat year-on-year growth for the period to 
December 2022. 

Post half year, the Directors will review cash flows and capital 
investments required to deliver the Groups future growth 
plans for FY23 with the possibility of increasing the Groups 
RCF using the approved accordion.

Downside scenario 

The downside scenario models the effect of a material 
slowdown in sales growth during FY22, such that the current 
actual growth rate falls by half for the rest of the year. FY23 
sales are then modelled as being broadly flat with FY22. 

The Directors have considered the levers available to mitigate 
the impact on profit and cash flow if performance were to fall 
to these levels. These include:

The Directors have considered the Group’s financial position 
and its committed borrowing facilities as well as alternative 
sources of financing that might reasonably be assumed to be 
available, as well as the Group’s financial commitments, noting 
the relatively short retail lease commitments of less than three 
years on average, and the Group’s ability to delay the timing of 
planned capital expenditure.

•  Reductions in working capital in response to lower sales.

•  Reduction in variable costs, including lower sales-related 

costs and costs of production.

•  Deferring or cancelling discretionary spend.

•  Reducing ongoing fixed costs of operation.

•  Deferring capital expenditure and overseas investment.

More broadly, the Directors have considered the strength of 
the Hotel Chocolat brand, as demonstrated by 1.8m active 
customer database, and an increase in multi-channel shopping 
behaviour, together with the flexibility and agility of the 
Group’s business model, noting that, since the end of the UK 
lockdown, just under half of the Group’s sales are generated 
via online, subscriptions and digital partners.

The Directors have noted the support from the Group’s 
shareholders and bank, evidenced in the successful equity 
placing and the subsequent RCF extension.

In making their assessment the Directors have reviewed 
management’s forecasts based on the following trading 
scenarios:

The downside scenario is considered prudent given  
recent performance. 

Based on both the scenarios modelled, the Group will be 
able to operate within the level of its current facilities and 
associated covenants.

The Directors have also considered but not included as 
mitigations:

•  Alternate sources of funding, including asset financing of 
factory equipment and mortgaging of freehold property.

•  Any new additional Government support or allowances.

Matt Pritchard

Chief Financial Officer

Strategic Report Company OverviewGovernanceFinancial Statements24

R I S K   M A N A G E M E N T

The Board is responsible for reviewing risks to ensure that the business is not exposed to unnecessary  
or poorly-managed risks.

RISK

GLOBAL OR 
REGIONAL 
PANDEMIC

POTENTIAL IMPACT

NEGATIVE 
PUBLICITY 
AFFECTING  
THE BR AND

DISRUPTION 
TO SUPPLY OR 
PRODUCTION 
OF GOODS, OR 
TO IT SYSTEMS

INCONSISTENT 
QUALITY OR 
CONTAMINATION 
OF THE GROUP ’S 
PRODUCTS

INTERNATIONAL 
EXPANSION

Negative publicity affecting 
the brand could reduce 
consumer demand for the 
Group’s products.

Disruption to supply or 
production of goods, or to IT 
systems, could limit availability 
of products and consequently 
reduce sales.

Inconsistent quality or 
contamination of the Group’s 
products could reduce 
demand for the Group’s 
products.

Operating in new territories 
may give rise to increased 
complexity and costs.

The business adheres to 
core values of Originality, 
Authenticity and Ethics 
which result in a strong 
brand. Six members of 
the Executive team sit 
on the Sustainability 
Committee which 
aims to drive constant 
improvement in 
environmental and  
social issues.

The Board of Directors 
considers potential 
reputational risks as 
part of its operational 
framework.

The Group maintains a 
business continuity plan 
which is updated annually 
and tested quarterly with 
the incident management 
team.

The Group uses a 
structured process to 
mitigate cyber-security 
risks including specialist 
roles, software upgrades 
and mandatory user 
compliance training.

Factory food safety 
standards are 
independently audited 
by BRC.

All upstream suppliers are 
subject to rigorous risk 
assessment, independent 
accreditation, and must 
confirm adherence to our 
supplier code of conduct.

Supplier performance is 
monitored, and a rolling 
programme of supplier 
audits is undertaken.

The business adopts a 
cautious ‘test, learn, grow’ 
approach to each new 
market.

Due diligence is 
undertaken to ensure 
appropriate local 
partners.

Ongoing monitoring of 
international performance 
and risks including weekly 
reviews of management 
information by the 
Executive and monthly 
reviews by the PLC 
Board.

The COVID-19 virus, and 
public health mitigations 
may lead to loss of access 
to physical sites impacting 
the ability to trade, reduced 
customer demand, delays 
or disruption to the supply 
of goods.

MITIGATION

Multi-channel model gives 
option to trade through 
alternative channels to 
market.

Proven capability for 
remote working for many 
roles for extended periods.

Business Continuity 
Management processes 
have been proven to 
operate effectively.

Short leases provide 
ability to flex physical 
estate in medium term.

Increased distribution 
centre capacity with 
capability to dynamically 
flex to match multi 
channel demand patterns 
with social distancing.

CHANGE IN RESIDUAL RISK IN FY21

The Executive 
Sustainability Committee 
formed in 2019 made 
significant progress on 
many fronts as covered 
on pages 26 to 33.

The Group’s response 
to the pandemic has 
resulted in many 
operational changes to 
help mitigate the impacts 
of potential future 
outbreaks. Vaccines now 
offer the potential for 
a progressive easing of 
restrictions.

The business continuity 
management process was 
deployed effectively in 
response to COVID-19. 

The Group’s response to 
the unforeseen pandemic 
has resulted in many 
operational changes to 
help mitigate the impacts 
of potential future 
outbreaks.

In 2021 the business 
received A-grade 
accreditation from the 
BRC food standards audit.

In the year there were 
no instances of suppliers 
being delisted due to 
audit or quality issues.

Progress against the plan 
has increased the scale of 
international activity.

COVID-19 has resulted in 
greater uncertainty with 
a wider range of potential 
impacts.

Hotel Chocolat Group plc Annual Report and Accounts 202125

Whilst review of the risk register is a scheduled item on the annual calendar of Board agenda items, the Board’s consideration 
of risk matters is not limited to those occasions. Risks and opportunities are factors which are continually considered when the 
Board is making decisions about the business and strategy. The Audit Committee assists the Board in this process by reviewing 
the risk register as well as the effectiveness of internal controls, including financial controls.

FOREIGN 
EXCHANGE

ECONOMIC 
AND POLITICAL 
FACTORS 
BEYOND THE 
GROUP ’S DIRECT 
CONTROL

INCREASED 
COMPETITION 
AND CHANGES 
IN CONSUMER 
TASTES

KEY 
MANAGEMENT

CLIMATE 
CHANGE

The Group purchases many 
of its ingredients and capital 
items in currencies other than 
sterling. A fall in the value of 
sterling would increase the 
cost of imports.

Revenues from the US and 
the hotel in Saint Lucia are 
denominated in US dollars.

A downturn in the macro-
economy may reduce 
consumer demand generally. 
Costs may be increased by 
changes to government policy, 
including tax changes or other 
legislation.

Supply chains may be subject 
to disruption, or inflationary 
pressure.

Changes to competition  
and/or consumer preferences 
may reduce demand for the 
Group’s products.

Loss of key personnel could 
impact the Group’s ability to 
implement strategy and the 
intended pace of growth.

Increased competition could 
make it more difficult or 
more costly to acquire new 
store leases.

The Group forecasts its 
requirement for foreign 
exchange purchases and 
hedges these purchases 
up to 18 months ahead.

The Board seeks to 
ensure the brand 
retains its position as an 
affordable luxury in order 
to appeal to a broad 
range of consumers and 
at price points that are 
appropriate.

Ongoing focus on cost 
efficiency assists in 
mitigating individual cost 
increases.

The Board has planned 
for a variety of potential 
scenarios including 
mitigations for higher 
input costs and longer 
supply lead-times.

The business adheres to 
core values of Originality, 
Authenticity and Ethics 
which result in a strong 
brand. 

The Board strives for 
continuous improvement 
to products and services 
to increase sales and 
customer happiness.

Business plans and 
initiatives are documented 
and prepared with 
cross-functional input to 
reduce reliance on single 
individuals.

The Remuneration 
Committee seeks to 
ensure rewards are 
commensurate with 
performance and aid 
retention.

Climate change may lead 
to ongoing disruption to 
the Groups business model 
and supply chains and/or 
disruptive short-term events 
such as local flooding.

The actions required to 
reduce carbon usage and 
to mitigate the impacts 
of climate change may be 
wide-ranging, resulting in an 
increase in operational costs 
or capital expenditure.

The business has 
committed to net zero 
CO2 (scope 1 & 2 for 
2030 and scope 3 by 
2040.)

Business continuity 
planning includes 
exercises for business 
interruption from 
extreme weather events 
and climate change.

The new Gentle Farming 
Charter includes specific 
actions to improve 
climate resilience in  
cacao farming.

The Group extends its 
currency hedges on a 
quarterly basis and is 
currently hedged for 
the whole of FY22 Euro 
forecast purchases.

The medium-term 
impact of COVID-19 is 
uncertain, meaning the 
Group has had to plan 
for a wider range of 
outcomes.

Trading since the end 
of FY21 is in line with 
temporarily reduced 
expectations.

The Group has continued 
a programme of 
innovation in products 
and services to 
strengthen the brand’s 
appeal.

A new 5-year LTIP 
has been granted to 
senior leaders and an 
all-employee restricted 
stock plan will launch 
during FY22.

Carbon audits are 
under way for all UK 
operational sites to 
identify investments 
required.

New Gentle Farming 
Charter is intended 
to bring climate-smart 
practices to all cacao 
supply.

Strategic Report Company OverviewGovernanceFinancial Statements26

S U S TA I N A B I L I T Y

The Group strives to ensure that its activities positively  
benefit all our stakeholders: our customers, growers,  
suppliers, shareholders, communities, the environment  
and the Hotel Chocolat family worldwide

The Group is committed to achieving a demonstrable market-
leader position on sustainable and ethical business practices. 
In FY19 the Group set up an Executive Sustainability 
Committee in order to:

•  set targets for further improvement aligned to strategy  

and materiality;

•  formulate plans to deliver the targets and mobilise the 

business to act;

•  measure current performance to establish the ‘baseline’ 

position and report progress;

•  provide governance and oversight to ensure programmes 

deliver results; and

•  increase awareness of how communities can play a part 

in progress on sustainability.

The Committee met 12 times in FY21. 

The committee is chaired by Matt Pritchard (CFO). Angus 
Thirlwell, Lysa Hardy, Matt Margereson, Peter Harris and Jo 
Brett are all active Executive members of the Committee 
with specific accountabilities for sustainability issues. The 
Committee also includes team members with specialist 
expertise in areas such as sustainable packaging, cacao growing 
and sourcing, environmental management, nutrition, human 
resources, and communication. External specialists are also 
invited to attend both to share knowledge and externally 
validate activity.

The Committee considers what our stakeholders expect 
from the business, gathering data from many sources and 
cross-referencing this to the United Nations Sustainable 
Development Goals to which the Group is committed. Whilst 
all of the UN goals are relevant and applicable to the Group, 
we have sought to identify those areas that are most material 
to the Group’s activities and which are therefore where our 
biggest positive change can be achieved. We have organised 
these into three strategic themes, eight workstreams and 23 
specific focus areas. 

Hotel Chocolat Group plc Annual Report and Accounts 202127

“ We have set out a clear framework, prioritised the key goals  
and are gathering the robust data to report our progress KPIs”

M A T T   P R I T C H A R D

C H A I R   O F   E X E C U T I V E   S U S T A I N A B I L I T Y   C O M M I T T E E

RESPECT THE PLANET

CLIMATE CHANGE

RECYCLING AND WASTE 

NATURAL RESOURCES

A net zero carbon business

Sustainable packaging 

Biodiversity and land use

Climate change adaptation

Reduce waste and by-products

Reduce water stress

Financing the solutions

Land use / palm oil removal

POWERED BY PEOPLE

SOCIAL OPPORTUNITY

CUSTOMERS & PRODUCTS

TEAM MEMBERS

Living incomes for farm families

Product quality, health & nutrition

Fair treatment, diversity & inclusion

Responsible labour practices

Product end-of-life use

Career opportunity & engagement

Sustainable & transparent supply chain 

Privacy & data security

Wellbeing, health & safety

CORPORATE RESPONSIBILITY

SOUND GOVERNANCE

CORPORATE BEHAVIOUR

Board & leadership diversity

Business ethics and values

Executive pay

Anti-bribery, anti-corruption

Reporting & accounting

Tax transparency

HC Gentle Farming Charter objectives

CORPORATE RESPONSIBILITY IS COVERED IN THE GOVERNANCE REPORTS ON PAGES 45 TO 63

SEE SECTION 172 DISCLOSURES ON PAGES 34 TO 37

Strategic Report Company OverviewGovernanceFinancial Statements28

S U S TA I N A B I L I T Y   C O N T I N U E D

HC GENTLE 
FARMING  
CHARTER

Since the Hotel Chocolat Engaged Ethics initiative first 
launched in 2004, we have been progressively investing more 
in support projects in cacao-growing regions of Ghana. In 
2006 we purchased a cacao farm in Saint Lucia, to develop 
our farming knowledge. As the business has grown in scale 
and developed stronger relationships in farming regions, 
we have progressively increased the price we pay for cacao, 
and have now reached a point where we can step-change 
our support to the farming families that make the chocolate 
industry possible.

The Gentle Farming Charter launched in September 2021 and 
is open to all of our approximately 2,500 partner farmers in 
the Eastern Region of Ghana. We will pay an increased price 
for cacao and make additional payments to farmers to support 
productivity work on-farm. 

The new prices are calculated to enable a farmer to achieve 
a living income for their family that covers the local cost of 
living in rural Ghana. In return we ask the farmers to adhere 
to our Charter:

•  Increase the proportion of on-farm labour pre-harvest 

to sustainably improve crop health.

•  Ensure every child can participate fully in education, with  

no illegal child labour or modern slavery.

•  Prevent deforestation and replant shade trees to improve 

climate resilience.

Farms will be independently surveyed annually, with any non-
compliance leading to remediation. There are many long-term 
challenges in the cacao supply chain, so the survey results will 
be used to further develop and refine the scheme with the 
goal of enabling farmers to reach a sustainable living income 
within three years of joining.

CALCUL ATING A LIVING INCOME IN RUR AL GHANA:

Cost of a basic, decent standard  
of living for a household

The living income considers:

Other sources  
of income

Primary cash  
crop income

Secondary  
crop income

Produce  
consumed  
at home

Food for model diet

Decent housing

•  The average size of the farming household

•  The local costs of a decent basic standard of living

•  The size of an average farm, the volume that can be 

produced annually and the costs of materials and labour

For a typical cacao farmer in rural Ghana, where the 
average household size is 4.4 people, the living income is 
approximately $5,000 per year.

Other essential needs

With an average farm size of 1.7 hectares, there  
are two elements to raising farm incomes:

Unexpected needs

1 

2 

 Pay more per kilo of cacao, approximately 20%  
above open-market farmgate prices.

 Make payments to support on-farm activity to 
sustainably increase the productivity of the land, 
including the costs of additional labour, estimated  
at 25 days per hectare per year.

Source: Living income Reference Prices for Cocoa | Carla Veldhuyzen | September 2019.

Hotel Chocolat Group plc Annual Report and Accounts 202129

BENCHMARKING PRICE PER KG 
Effective December 2021

Farmgate price per kg cacao, paid direct to farmer

Additional support payments for sustainable productivity improvement on farm

TOTAL

Open  
Market Price

Hotel Chocolat  
Gentle Farming

$1.76/kg*

–

$1.76/kg

$2.10/kg

$0.23/kg

$2.33/kg

1   Farmers receive the higher price in return for certifying

Land use and Climate – target outcomes

1  No deforestation

1  No deforestation, plant indigenous shade trees

2  Increasing pre-harvest work to drive productivity

  •  Pruning cacao trees to increase yields and reduce disease

  •   Planting shade trees to prevent evaporation and conserve water, 

applying compost/mulch and weeding

  •  Minimising use of chemical inputs

All financed by the additional support payments

 Reduce CO2 per metric tonne of cacao  
from 4t to 2.5t

 Increase farm resilience to risk of long-term 
temperature rise and lower rainfall

2   Responsible water use, Hotel Chocolat funds 
community boreholes for drinking water

3  Zero illegal child labour (see below) and zero modern slavery

3  Increase biodiversity

Child labour prevention by age

< 13

14–15

16–17

Measuring results and assurance

Light work not affecting school attendance

1   Third party audited and annual visits to every farm

Regular work

Hazardous work

2   Survey KPIs on yields, farm incomes, land use 

and no illegal child labour

3   Results published annually, starting December 

2022, including disclosure on remediation program 
to resolve issues

2024

2025

2,500++

2,500+++

90%

100%

90%

100%

Annual  
updates

TARGETS & TIMELINE

2021

Number of farmers receiving premium

% of farms achieving target yield

Target % of farms passing site-audit

2022

2,500

30%

n/a

2023

2,500+

60%

100%

Scheme launch

First harvest

HC visits to  
Ghana farms

Site audit visits 
commence

Site audit visits: 
collation and 
publication

Publish % of non-
compliant farms in 
remediation

Key activity

*  Based on 20/21 guaranteed price.

Future objectives

The beans purchased by Hotel Chocolat are fermented, dried, collected and processed into cacao ‘liquor’ in Ghana, which is 
then shipped to the UK where chocolate ‘couveture’ is created by adding milk and sugar. We are investigating potential capital 
investments that would allow the beans to be both segregated and traceable throughout the transport supply chain ‘from tree-
to-bar’. We have chosen to prioritise farm income investments first in order to have the greatest social impact, with an objective 
of full segregation in place by 2023.

Sustainable Development Goals:

Strategic Report Company OverviewGovernanceFinancial Statements 
 
30

S U S TA I N A B I L I T Y   C O N T I N U E D

RESPECT  
THE PLANET

Our planet programme focuses on our three key areas  
of impact: Climate Change, Recycling and Waste, and  
Natural Resources.

PACKAGING PLEDGE

CARBON INTENSITY

PALM OIL USAGE

94% recyclable

-29% YoY

<0.1%

100% by 2022

Target net zero scope 1&2 by 2030

Target zero by end 2023

On the facing page we set out our 8 key goals to respect 
the planet. Having committed to net zero carbon* we are 
currently undertaking carbon audits at all our main sites to 
understand the investments required. 

We are making progress on waste, with 94% of our packaging 
by weight now recyclable, and are on track to achieve 
100% by 2022. In 2020 we began the implementation of an 
environmental management system across our manufacturing 
operations to track resource use and reduce wastage. 

Our Gentle Farming programme (pages 28 and 29) 
incorporates goals for biodiversity, land preservation and 
responsible water use. Outside of cacao farming we are 
reviewing our impact on land use. Having reduced our RSPO 
certified palm oil consumption to less than 0.1% of product 
by weight, we have reformulated all recipes with the goal of 
achieving zero palm oil by the end of 2023.

ENERGY & CARBON – SECR REQUIREMENT

FY21 is the second year we are required to report under 
the Streamlined Energy & Carbon Reporting (SECR) 
framework. Our SECR covers the UK energy consumption and 
Greenhouse Gas (GHG) emissions for the periods 01 July 2020 
to 30 June 2021 compared to 01 July 2019 to 30 June 2020.

With the growth of online sales we have chosen GHG 
tCO2e per £ of sales as the most meaningful intensity metric. 
The Groups GHG emissions reduced by 15% and sales grew 
by 21% resulting in intensity reducing by 29%. 

GHG emissions in tCO2e:

Scope 1

Scope 2

Scope 3†

Total

Group Sales 

Intensity (t tCO2e  
per £ million sales)

Energy Use in kWh:

Efficiency measures contributed to the reduction, as did 
the closure of stores for 5 months, which meant that fleet 
energy use reduced by 26%.

Natural Gas

Electricity

Fleet

FY21

1,139

1,771

192

3,102

FY201

% change

1,505

1,932

201

3,638

-24%

-8%

-4%

-15%

£165m

£136m

18.9

26.7

-29%

3.1m

8.3m

2.6m

3.8m

8.3m

3.5m

-19%

+1%

-26%

*  Scope 1 & 2 by 2030, scope 3 by 2040.

†  Scope 3 reporting relates solely to business mileage.

1  In FY20 some scope emissions were incorrectly reported. Total emissions are unchanged but the split has been corrected.

Hotel Chocolat Group plc Annual Report and Accounts 202131

CLIMATE CHANGE

RECYCLING & WASTE

NATUR AL RESOURCES

A NET ZERO CARBON BUSINESS

SUSTAINABLE PACKAGING 

BIODIVERSITY AND LAND USE

Why it matters 

Climate change is occurring in every  
region globally, according to UN IPCC

Why it matters 

Why it matters 

Packaging protects products and reduces waste, 
but also consumes resources

Stakeholders & priorities 

Stakeholders & priorities 

Anyone potentially at risk from adverse impacts of 
climate change. To understand HC’s mitigation plan

Current state 
3,102 tonnes CO2 equivalent in FY21. Intensity per 
£ of sales reduced 29% vs FY20

Goal and date 

Net zero scope 1 & 2 by 2030, scope 3 by 2040. 
Environmental Management system installation in 
progress. Complete December 2022

Executive accountable 

Matt Margereson COO

Consumers want to make informed choices. 
Suppliers want to understand priorities and 
collaborative change opportunities

Current state 

94% of HC’s packaging by weight is reusable  
or recyclable

Goal and date 

100% reusable or recyclable by 2022

Executive accountable 

Lysa Hardy CMO

Responsibility to support cacao farming without 
deforestation and with farming techniques that are  
low impact and climate smart

Stakeholders & priorities 

All cacao farmers who supply Hotel Chocolat. 
Farming to be a sustainable land use ongoing, 
minimising use of chemical fertilisers

Current state 

Commitment made to increase premium from  
next harvest in return for farmers agreeing to  
adopt the HC ‘Gentle Farming Charter’ including  
no deforestation, active planting of indigenous  
shade trees, and minimal use of chemical inputs

Goal and date 

100% of farmers supplying HC to have adopted  
the Gentle Farming Charter by end of 2022

Executive accountable 

Matt Margereson COO

CLIMATE CHANGE ADAPTATION

REDUCE WASTE AND BY-PRODUCTS

REDUCE WATER STRESS

Why it matters 

Climate change impact is uncertain and likely to 
be variable by region but may disrupt business  
and supply chains, or give rise to increased costs

Stakeholders & priorities 

Farmers, customers, suppliers, shareholders.  
For the business to prepare adaptations and 
mitigations to increase resilience

Current state 

Business continuity exercises. Gentle Farming 
Charter launched September 2021 to mitigate risks

Goal and date 

100% of farmers on Charter by 2022 

Executive accountable 

Matt Margereson COO

FINANCING THE SOLUTIONS

Why it matters 

Decarbonising operations will require significant 
investment. Mitigating potential climate impacts 
may also increase costs

Stakeholders & priorities 

Shareholders will require clarity on the investments 
required to achieve net zero. Regulators may begin 
to mandate specific disclosures for listed companies

Current state 

Decarbonisation audit completed for factory 
(the main source of scope 1 & 2 emissions) and in 
progress for the fleet, DC and store estate

Goal and date 

Present a first draft plan as part of inaugural 
sustainability report in CY22

Executive accountable 

Matt Pritchard CFO

Sustainable Development Goals:

Why it matters 

Waste and by-products consume  
unnecessary resources

Stakeholders & priorities 

Customers, suppliers, local communities,  
waste processors. Minimise waste

Why it matters 

Risk that climate change in Ghana will reduce 
rainfall in the regions where cacao is grown, 
impacting agriculture

Stakeholders & priorities 

Climate change has the potential to affect everybody

Current state 

Current state 

Zero chocolate production waste to landfill

Goal and date 

ISO 14001 Environmental Management system 
fully accredited by December 2022

Executive accountable 

Matt Margereson COO

Gentle Farming Charter requires farmers to adopt 
interplanting of cacao with indigenous shade trees 
which reduces evaporation and conserves water

Goal and date 

All farmers on Gentle Farming Charter by 
December 2022. Environmental Management 
System at Factory fully operational December 2022

Executive accountable 

Matt Margereson COO

LAND USE – PALM OIL

Why it matters 

Palm oil production is at high risk of  
deforestation and loss of biodiversity

Stakeholders & priorities 

To minimise land degradation and habitat loss

Current state 

HC uses less than 0.1% palm oil by weight in its 
products. 100% of the palm oil is RSPO certified

Goal and date 

Commitment to reformulate recipes and remove 
palm oil from all HC products by 2023

Executive accountable 

Matt Margereson COO

HC Gentle Farming Charter objectives

Strategic Report Company OverviewGovernanceFinancial Statements32

S U S TA I N A B I L I T Y   C O N T I N U E D

POWERED  
BY PEOPLE

Everything we do is powered by people, from cacao growing 
to designing and creating, from planning to making and 
supplying products and entertaining while we sell. Our 
customers rightly have high expectations of us which we  
are proud to live up to.

ENGAGED TEAM

HEALTH & LOWER SUGAR

DIVERSITY & INCLUSION

Achieved highest ever 
engagement score = ‘A Top 
100 large company to work for’ 

Our product range meets 
Public Health England targets 
for lower sugar

All hiring managers trained 
in diversity awareness and 
inclusive recruitment policies

On the facing page we set out our nine goals for people spanning 
our supplier base, our customers and our team members.

Our commitment to social opportunity spans our cacao 
farmers (see pages 28 and 29) along with all those who work 
within our supplier base. Our goal is to ensure that all of our 
most material suppliers are independently risk assessed and 
audited by December 2022 to ensure compliance with our 
code of conduct.

Our customer initiatives focus on consistent product quality, 
safety and information, whilst ensuring post-consumption 
waste can be recycled and ensuring customer data privacy and 
security is respected.

An engaged team has higher commitment and supports 
business results, so we were proud to achieve our best ever 
engagement score in the February survey*, for the first time 
achieving a ‘Top 100 Large Company to Work For’ rating.  
A key focus is increasing diversity and inclusion, recognising 
that diversity of thought and experience can deliver better 
business decision-making. In the past 18 months we have set 
up employee representative groups for anti racism, mental 
health awareness, LGBTQ+/Pride, and disABILITY awareness. 
Each Group has an Executive sponsor who attends and the 
groups are empowered to make suggestions and hold the 
leadership team to account on diversity.

*  Best Companies survey, February 2021.

GIVING BACK

We held our second annual charity week in June. The team 
voted for the Trussell Trust as our partner of the year. The 
trust supports a UK-wide network of food banks to provide 
emergency support to people in need. A programme of 
company wide fundraising events raised over £40,000. In 
addition we partnered with other charities in connection with 
our year-round programme of diversity events, including the 
Princes Trust for International Women’s Day.

GEN DER PAY

The table below shows the gender composition of our team as 
at June 2021. We will report our year on year change in gender 
pay ahead of the reporting deadline in October. 63% of those 
with responsibility for hiring decisions are female. 

Headcount by gender – June 2021

Female

Team Member

Line Manager

Direct reports to Executives

Executive team

Non-executive Directors

Co-founders

1,127 

194 

7 

2 

1 

–

Male

607 

105 

7 

3 

2 

2 

Hotel Chocolat Group plc Annual Report and Accounts 202133

SOCIAL OPPORTUNITY 

CUSTOMERS AND PRODUCTS 

TEAM MEMBERS

LIVING INCOMES FOR FARM FAMILIES

PRODUCT QUALITY, HEALTH & NUTRITION

DIVERSITY, EQUITY & INCLUSION

Why it matters 

Why it matters 

Why it matters 

Every cacao farmer should be able to earn a  
living income for their family

Stakeholders & priorities 

All cacao farmers who supply Hotel Chocolat 
Ability to earn a living

Current state 

Over 2,500 farmers in Ghana receive a premium 
payment from Hotel Chocolat above farm-gate 
price. Commitment made to increase premium 
from next harvest

Goal and date 

Within 3 years all HC farmers can earn a living 
income from their land based on the cost of 
production and the price received. As a condition 
of participation, farmers must commit to zero 
illegal child labour

Executive accountable 

Matt Margereson COO

Customers have the right to expect safe 
products, and to receive accurate information 
to make informed choices on consumption

Stakeholders & priorities 

All potential consumers of Hotel Chocolat 
products. To be assured that product is safe  
and to be informed on ingredients

Current state 

The business already complies with Public Health 
England targets for reduced sugar in chocolate.  
The factory achieved A rating from BRC 
independent audit

Everyone has the right to fair treatment  
at work and equality of opportunity

Stakeholders & priorities 

Current and potential employees of HC, to be treated 
fairly, for diversity to be celebrated and opportunities 
to improve discussed openly and addressed

Current state 

Voluntary all-team survey completed to baseline 
current diversity by role level Diversity training for 
every manager completed. Team representation 
groups on race, disability, meet regularly each with 
an exec sponsor

Goal and date 

Goal and date 

Continue to achieve industry best practice,  
assured via independent audit

Executive accountable 

Matt Margereson COO

Track the diversity of new hires and leavers 
ongoing. Target next 50 senior leadership hires 
to match national workforce diversity in terms of 
gender, race, ethnicity, sexuality and disability

Executive accountable 

Matt Pritchard CFO

RESPONSIBLE LABOUR PRACTICES

PRODUCT END-OF-LIFE USE

CAREER OPPORTUNITY & ENGAGEMENT

Why it matters 

The eradication of illegal and unsafe farming 
practices, including child labour is a priority.  
Hotel Chocolat should only work with suppliers 
that treat employees fairly

Stakeholders & priorities 

Employees of suppliers and all cacao farmers who 
supply Hotel Chocolat to be treated fairly

Current state 

Child Labour Monitoring and Remediation scheme 
operating in Ghana. Supplier assurance in place

Goal and date 

All farmers adopt Gentle Farming Charter  
and all key suppliers audited by third party 
(December 2022)

Executive accountable 

Matt Margereson COO

SUSTAINABLE & TRANSPARENT  
SUPPLY CHAIN

Why it matters 

Consumers expect packaging to be  
recyclable or re-usable

Current state 

Why it matters 

Engaged employees deliver better results as a 
result of stronger teamwork and greater clarity 
and commitment to shared goals

94% of packaging is recyclable either via local 
recycling facilities or taken back at HC store 
locations. New coffee pods are recyclable at home

Stakeholders & priorities 

Current and potential employees expect clarity  
of communication, recognition and reward

Goal and date 

100% recyclable packaging by 2022

Executive accountable 

Lysa Hardy CMO

Current state 

Highest ever engagement score in February 2021 
survey

Goal and date 

Improve engagement score, February 2022

Executive accountable 

Matt Pritchard CFO

PRIVACY & DATA SECURITY

WELLBEING, HEALTH & SAFETY

Why it matters 

Why it matters 

Why it matters 

Customers expect Hotel Chocolat to work only 
with responsible suppliers who operate sustainably 
and treat their team fairly and respect human rights

Confidentially of personal data is important in 
ensuring long-term trust, allowing the business to 
serve its customers effectively

HC employees and contractors have the right 
to work in a safe environment where risks are 
appropriately managed

Stakeholders & priorities 

All suppliers and their employees

Current state 
Supplier code of conduct supported by risk 
assessments, internal audits, remediation.

Goal and date 

Supplement existing audit programme with 
independent third party assurance of all top 
suppliers by December 2022

Executive accountable 

Matt Margereson COO

Sustainable Development Goals:

Stakeholders & priorities 

Customers and team members

Current state 

Programme of security measures, assurance 
including tests of controls and access restrictions. 
Compliance with GDPR

Goal and date 

Data council implemented FY22

Executive accountable 

Matt Pritchard CFO

Current state 

4 reported Riddor incidents in FY21. All were  
‘slips, trips and falls’

Goal and date 

Reduce reported incidents by 25% for FY22

Executive accountable 

Peter Harris

HC Gentle Farming Charter objectives

Strategic Report Company OverviewGovernanceFinancial Statements34

C O N S I D E R I N G   A L L   O F   O U R   S TA K E H O L D E R S   ( S 17 2 ) 

The Board believe that to maximise value and long-term 
success we must take account of what is important to all 
our key stakeholders and maintain a reputation for high 
standards of decision making, with proactive engagement

HOW WE ENGAGE

CUSTOMERS

THE HOTEL  
CHOCOLAT FAMILY

SUPPLIERS  
& FARMERS

Customer comments, reviews and 
feedback are collated every week and 
reported to the Board monthly. 

Customer spending behaviour is analysed 
to identify trends and opportunities for 
consideration by the Board.

Every customer-facing colleague can report 
verbatim customer feedback which is used 
to improve service or gather new product 
suggestions.

Targeted marketing and social media 
campaigns are designed to engage 
customers.

Every employee is guided by our 100% 
guest happiness guarantee.

Every employee receives an induction with 
the opportunity for ongoing e-learning on 
personal development and to learn about 
cacao and the brand.

We undertake regular all-employee 
engagement surveys and conduct small-
group ‘listening sessions’ to explore specific 
issues in detail.

Non-executive Director Sophie Tomkins 
has a specific accountability to ensure 
employee concerns are represented in the 
boardroom.

All-employee briefings held on a  
weekly and monthly basis.

Colleague involvement in sustainability  
and diversity working groups.

Regular visits to cacao growing regions 
to meet with farmers, co-operatives 
and NGOs. Every farmer commits to 
respect a code of conduct. Independent 
research being conducted to obtain 
farmer feedback.

Comprehensive supplier assessments prior 
to on-boarding. Ongoing programme of 
risk assessments and audits.

Strategic collaborative planning meetings 
with key suppliers.

Periodic supplier surveys covering topics 
such as Brexit preparedness, supplier code 
of conduct, compliance and traceability.

Active dialogue with suppliers to achieve 
goal of increased innovation on products, 
packaging, and digital services.

PRIORITIES FOR 
STAKEHOLDER GROUP 

Innovative and exciting products  
for gifting and self consumption.

Ease of access to purchase Hotel 
Chocolat products.

Responsible, ethical behaviour including 
product quality and safety, fair sourcing and 
the environmental impact of products.

PRIORITIES FOR 
STAKEHOLDER GROUP 

PRIORITIES FOR 
STAKEHOLDER GROUP 

Safe, secure and enjoyable employment.

Opportunity for learning, development  
and career progress.

Freedom from harassment and  
equality of treatment.

Opportunity to earn a decent living  
by working with Hotel Chocolat.

Ongoing collaborative relationships  
for mutual benefit.

Clear shared objectives and business plans.

Recognition for their contribution.

Prompt payment.

Regular communication on business 
progress and giving back to society.

Hotel Chocolat Group plc Annual Report and Accounts 202135

SHAREHOLDERS

COMMUNITIES

ENVIRONMENT

Individual meetings with institutional 
shareholders throughout the year 
particularly following interim and full  
year results.

Shareholders are invited to submit 
questions to the Board at the Annual 
General Meeting.

Investor information including the annual 
report and accounts published on the 
Company’s website.

Maintain an investor relations email 
address to answer queries.

Employees vote for the annual charity of 
the year. This year the Trussell Trust was 
selected as our partner.

Colleague-led groups support the business 
in making a positive impact to reduce 
discrimination in society and promote 
equality of opportunity for all:

•  Anti-racism group.

•  LGBTQ+ group.

•  DisABILITY awareness group.

•  Mental health awareness group.

Board members attend forums on 
environmental, social and governance 
topics and best practice. External 
subject-matter experts present to the 
Executive on topics such as CO2 reduction, 
sustainable farming, and recyclable 
packaging.

The Gentle Farming Charter was 
developed in conjunction with external 
specialists both in the UK and Ghana. 

PRIORITIES FOR 
STAKEHOLDER GROUP 

PRIORITIES FOR 
STAKEHOLDER GROUP 

PRIORITIES FOR 
STAKEHOLDER GROUP 

A clear investment case, strategy and 
reporting of performance against plan.

Robust governance and appropriate 
controls to mitigate risk.

The ongoing success of the Group leading 
to increased return on capital.

The communities where we operate 
expect us to behave in a responsible way, 
showing consideration for those around 
us, making a positive impact to prosperity 
and creating opportunity, whilst minimising 
environmental impacts.

Ensuring the Group is resilient to the risks 
of climate change on farmers, the supply 
chain and the business. Minimising pollution 
and waste.

Achieving net zero carbon.

Strategic Report Company OverviewGovernanceFinancial Statements36

C O N S I D E R I N G   A L L   O F   O U R   S TA K E H O L D E R S   ( S 17 2 ) 

C O N T I N U E D

In accordance with section 172 of the Companies Act 2006, the Board regularly considers the likely consequences of our 
strategy and long-term decisions, taking into account the interests of employee colleagues, suppliers, customers, communities 
and the environment. The table below considers key stakeholder groups, methods of engagement and the impact of feedback 
on Board discussions and decisions.

THE BOARD RE VIEWED THE GROUP ’S FINANCIAL FACILITIES IN THE   
LIGHT OF THE IMPACT OF COVID -19 ON THE BUSINESS AND AGREED:

Key Board Decisions

Considerations

1.   Post year-end, a £25m CLBILS RCF was replaced with a 

To provide liquidity to enable the Group to continue to invest 

new £30m facility with Lloyds Bank.

to drive future growth, given the reduced profitability arising 

2.   An equity placing was commenced, completing shortly 
after the year-end, raising £40m of new capital for 

investment to drive growth.

3.   To facilitate retail investor participation in the placing  

via the Primary Bid platform.

4.  Dividends were not re-instated.

from the impact of COVID-19 on the Group’s trading and 

cash flow, and protect the viability of the business during 

near-term uncertainty.

Following the placing, feedback was received from retail 

investors requesting the opportunity for more time to 
participate in any future fundraise. The Board has committed  

to explore other new technology platforms to facilitate this.

IN RESPONSE TO THE CONTINUING IMPACT OF COVID -19 ON THE   
KE Y STAKEHOLDERS OF THE BUSINESS THE BOARD APPROVED THE   
FOLLOWING ACTIONS:

Key Board Decisions

Considerations

The Board committed to repay the CJRS ’furlough’ funding 

Following improved trading during FY21 and a return to 

received from the UK Government during the period.

profitability for the year, the Board considered the benefits 

to the Group’s reputation from the perspective of society as 

a whole, customers, employees and investors and were clear 

the action could positively impact future success. However, 

the repayment was not mandatory and so the best interests 

of all stakeholders would need to be carefully considered. 

Having taken legal advice to confirm the Director’s obligations, 

in particular in relation to s.172 and whether voluntary return 

of the funds could be considered as promoting the success of 
the Company, the Board concluded the socially responsible 

stance outweighed the financial costs of doing so.

Hotel Chocolat Group plc Annual Report and Accounts 202137

THE BOARD RE VIEWED THE GROUP ’S BUDGET AND FORECASTS AND APPROVED   
A NUMBER OF KE Y E XPENDITURE /INVESTMENT DECISIONS TO SUPPORT THE   
ONGOING SUCCESS OF THE GROUP:

Key Board Decisions

Considerations

A five-year strategy for continued profitable sales growth  

The identification of appropriate growth opportunities, 

was presented and approved.

together with the resources required to achieve the growth 

including people, skills, technology and cash flow for 

investment. In addition to approving the targets, a framework 

was set for managing execution of the plan.

A five-year IT and Digital roadmap was presented to 
the Board and investments were approved to support 

The requirement to continue to develop and enhance 
customer experience, supply chain capability and maintain 

enhancements to customer experience, scalability and  

cyber-security, whilst phasing investments in the most 

cyber security.

appropriate sequence.

Review of the activities of the Sustainability Executive 

The requirement to ensure the Group maintains a 

committee, and approval of the new HC Gentle Farming 

commitment to sustainability and select which investments 

Charter, including increased payments for cacao.

to prioritise, including consideration of farmer incomes, 

environmental and climate impacts from the Groups 

operations, and to ensure that the goals of growth and 

sustainability can operate simultaneously.

A proposal for further loans to the Japan joint venture  

The scale of the market opportunity, the evidence of potential 

was presented and following a review of the business case,  

for a profitable model with reference to current actual 

was approved.

performance and the balance of risk and potential return.

ADJUSTMENTS TO BOARD GOVERNANCE STRUCTURE AND E XECUTIVE COMMIT TEE:

Key Board Decisions

Considerations

Approving a new KPI framework by which the PLC Board can 

The requirement to maintain good governance considering 

monitor the progress of the Executive team in implementing 

the needs of all stakeholders, and appropriate oversight of 

the business growth strategy, giving assurance that 

the senior leadership structure that facilitates the strategic 

stakeholder needs are being met.

growth aspirations of the Board and the requirements of 

shareholders, customers, colleagues and suppliers, whilst 

accelerating progress on environmental programmes.

This strategic report and information herein was approved on behalf of the Board on 4 October 2021.

Matt Pritchard

Chief Financial Officer

Strategic Report Company OverviewGovernanceFinancial Statements38

Hotel Chocolat Group plc 
Annual Report and Accounts 2021

GOVERNANCE
Board of Directors 

The executive team 

Voices of Hotel Chocolat  

Corporate governance statement  

The QCA corporate governance code  

Audit Committee report 

Remuneration Committee report 

Director’s report 

Statement of Directors’ responsibilities 

40

42

44

45

52

54

56

60

63

HC Voices:
“ My role is to grow the cacao industry in Saint Lucia. I love 
to connect and form relationships with people across the 
island and support them on their cacao farming journey. 

 My team is exuberant, passionate, and take pride in what 
we do. We are very proud to have engaged 50 new 
farmers in our Island Growers’ Programme and nearly 
tripled our cacao purchases.”

K E R V E L L   P R O S P E R E

C A C A O   O U T R E A C H   M A N A G E R

Company Overview

Strategic Report 

Governance

Financial Statements

39

40

B O A R D   O F   D I R E C T O R S

An experienced founder led team

Andrew Gerrie (58)

Non-executive  
Chairman 

Sophie Tomkins (52)

Independent  
Non-executive Director 

Greg Hodder (69)

Independent  
Non-executive Director 

Appointment Date

2015

2016

2017

Andrew joined Hotel Chocolat as 
Non-executive Chairman in June 2015 
and has extensive retail experience, 
having served as CEO of Lush 
Cosmetics from 1994 to 2014. During 
this period Lush grew to over 900 
locations across 49 countries, with 
sales in excess of £450m.

Andrew holds a B.Com degree from 
Auckland University.

Experience and skills

Sophie has considerable public 
markets experience gained through 
a 17-year career in the City. Sophie is 
Non-executive Director and Chair of 
the Audit Committees at CloudCall 
Group plc, System1 Group PLC, and 
Virgin Wines UK plc.

Sophie qualified as a Chartered 
Accountant in 1994 and is a fellow of 
the Chartered Institute for Securities 
and Investment.

Committee membership

Greg was CEO of Charles Tyrwhitt 
from 2008 to 2017 and previously 
CEO of Direct Wines including 
Laithwaites and The Sunday Times 
Wine Club. Greg has considerable 
experience of growth through digital 
and international retail, including as 
former Chair of Naked Wines.

Hotel Chocolat Group plc Annual Report and Accounts 202141

Committee membership 

Audit Committee

Remuneration Committee

Group Board

Executive Committee

Sustainability 

Chair

Angus Thirlwell (58)

Co-founder and  
Chief Executive Officer 

Peter Harris (66)

Co-founder and  
Development Director 

Matt Pritchard (47)

Chief Financial  
Officer 

Co-founded in 1993

Co-founded in 1993

2014

Appointment Date

Angus co-founded Hotel Chocolat 
with Peter Harris in 1993 and has a 
particular focus on brand strategy, 
product and channel models, 
marketing and creative.

Angus attended Cranfield School 
of Management Business Growth 
Programme and is a committee 
member for The Academy of 
Chocolate.

Experience and skills

Peter co-founded Hotel Chocolat 
with Angus Thirlwell in 1993 and is 
responsible for real estate, legal and 
intellectual property.

Peter qualified as a Chartered 
Accountant in 1979.

Matt joined Hotel Chocolat as Chief 
Financial Officer in 2014 and is 
responsible for the finance function, 
people and IT. 

He has over 20 years of experience 
of finance gained in blue chip retail 
organisations.

Matt qualified as a Certified 
Accountant in 1998.

Committee membership

Strategic Report Company OverviewGovernanceFinancial Statements42

T H E   E X E C U T I V E   T E A M

The Executive Leadership Team has the breadth of skills 
to deliver growth and improvement on multiple fronts

Lysa Hardy (51)

Matt Margereson (50)

Jo Brett (47)

Chief Marketing Officer 

Chief Operating Officer 

CEO Hotel Chocolat Saint Lucia 

Appointment Date

2018

2006

2020

Lysa joined Hotel Chocolat in 2018 
and is responsible for marketing, 
e-commerce and category 
management.

She has over 20 years of experience 
including CMO role at Holland & 
Barrett, Chief Customer Officer 
at Joules and a decade in telecoms 
subscription marketing. 

Lysa is a fellow of the Marketing 
Academy.

Experience and skills

Matt joined Hotel Chocolat in 
2006 and is responsible for product 
development, manufacturing and 
supply chain.

He has over 20 years of experience 
in operations and supply chain 
management. 

Matt completed an MBA in 2013 and is 
a member of the Chartered Institute 
of Logistics and Transport.

Jo Brett joined Hotel Chocolat in March 
2020 and is CEO for Saint Lucia.

Jo was previously the President of 
Pret-A-Manger, USA, and member of 
the Shareholder Board. She brings over 
20 years of experience in fast-paced, 
mission led, private equity backed 
business.

She was also the President of the Pret 
Foundation, a not for profit organisation.

Committee membership

Hotel Chocolat Group plc Annual Report and Accounts 202143

Committee membership 

Audit Committee

Remuneration Committee

Group Board

Executive Committee

Sustainability 

Chair

Brendan Drake (46)

CEO Hotel Chocolat USA 

Appointment Date

2018

Chris Horobin (56)

CEO – Hotel Chocolat KK  
(Japan joint venture) 

JV Formed

2018

Experience and skills

Experience and skills

Brendan joined Hotel Chocolat in early 
2018. Prior to that Brendan worked in 
senior leadership banking roles in both 
the UK and Australia.

Brendan holds a Bachelor of Business 
from Monash University, Melbourne.

Chris and Hotel Chocolat Group 
formed a joint venture in 2018 to take 
the brand into Japan. 

Chris has over 20 years of retail, media 
and e-commerce experience. Chris 
was formerly CEO of QVC Japan from 
2007 to 2011.

Committee membership

Strategic Report Company OverviewGovernanceFinancial Statements44

V O I C E S   O F   H O T E L   C H O C O L AT

A N I S H A   S H A H

D I G I T A L   U X   M A N A G E R

“As User Experience Manager, my focus is on 
continuously improving the Hotel Chocolat website, 
using data and listening to our customers. In the last 
year, my team has delivered multiple improvements, 
immersed ourselves in data and insights, and fostered a 
test and learn culture. 

What I love most about working for Hotel Chocolat is 
the people, the ethical values that the business upholds, 
and the innovative, entrepreneurial culture which 
excites and inspires me.”

L I S A   V A U G H A N 

U S A   C O R P O R A T E   
G I F T I N G   M A N A G E R

“I love that my role gives me the opportunity to 
influence change and growth. Not only do I represent 
diversity, but I feel included in the conversations. During 
the pandemic we have worked more closely, and learned 
so much about each other’s lives.

Hotel Chocolat is a safe space for me, as a double 
minority, to be myself and share my personal 
and professional thoughts without fear of feeling 
misunderstood or labelled.”

L A U R E N   G R E E N

P E O P L E   O P E R A T I O N S 
M A N A G E R

S E L I N A   K A R U T H A S A M I 

D I R E C T   M A I L   M A N A G E R

“In my role I help support an employee’s journey 
through the company. No two days are the same so 
there is always opportunity to learn something new.

“The company has a clear identity, values and 
strong leadership which makes it such a wonderful  
place to work.

What I enjoy about the company is the genuine desire 
to be the best we can be. My team and I are proud to 
have launched business-wide Mental Health Awareness 
training in September 2021.”

What I enjoy most is being able to communicate  
directly with our customers and play a pivotal role 
in the customer journey.”

S I M O N   W O O D

H E A D   O F 
M A N U F A C T U R I N G 
P R O J E C T S

M O N A   G O G O L

G E N E R A L   M A N A G E R 
R A B O T   R E S T A U R A N T , 
B O R O U G H   M A R K E T

“I lead the engineering projects team, to provide the 
capacity for our chocolate manufacturing that enables 
our growth ambitions. What I enjoy most is delivering 
innovative solutions to new challenges, working in a 
team with a great work ethic and a can-do attitude.”

“I am proud to look after a unique restaurant with blend 
of St Lucian & British dishes, in one of London’s most 
eclectic market places.

 I am so proud of my team for looking after each other 
during a challenging 18 months. 

At HC your opinion matters. Hotel Chocolat ensures that 
the wellbeing of myself and my team are highest priority.”

Hotel Chocolat Group plc Annual Report and Accounts 202145

C O R P O R AT E   G O V E R N A N C E   S TAT E M E N T

“ Good governance supports strategic planning and 
sound decision making, and provides assurance on 
controls and culture, all of which drives performance”

A N D R E W   G E R R I E

N O N - E X E C U T I V E   C H A I R M A N

10
SCHE DU LED BOARD   
M E E TING S HE LD

M E M B ERS AN D AT TEN DANCE

Andrew Gerrie (Chair)  9

Sophie Tomkins  10

Greg Hodder  9

Angus Thirlwell  9

Peter Harris  10

Matt Pritchard  10

Matt Margereson*  2

A further six Board meetings were held 
in the year in response to current events.

* 

 Resigned from PLC board 29 September 2020. Remains a member 
of the Executive Committee.

AN INTRODUCTION FROM   
OU R CHAIRMAN

The Directors recognise the value and importance of 
good corporate governance and are fully cognisant of 
their responsibilities to the Group’s stakeholders including 
shareholders, customers, suppliers and employees. In this 
section of our report we have set out our approach to 
governance and provided further information on how the 
Board and its Committees operate. 

The Board believes that it complies with all of the principles 
of the QCA Corporate Governance Code (QCA code). 
The corporate governance framework which the Group 
operates, including Board leadership and effectiveness, Board 
remuneration, and internal control, is based upon practices 
which the Board believes are proportional to the size, risks, 
complexity and operations of the business and reflective of 
the Group’s values.

THE COM POS ITION OF THE BOARD 

The Board is responsible to the shareholders and sets the 
Group’s strategy for achieving long-term success. It is also 
ultimately responsible for the management, governance, 
controls, risk management, direction and performance of the 
Group. The Board comprises three Non-executive Directors 
and three Executive Directors, two of whom are the co-
founders. The three Non-executive Directors are considered 
fully independent.

Strategic Report Company OverviewGovernanceFinancial Statements46

C O R P O R AT E   G O V E R N A N C E   S TAT E M E N T   C O N T I N U E D

The Group’s Chairman, Andrew Gerrie, was considered 
independent on appointment and the Board has always 
considered him to bring an independent mindset to board 
discussions and decision making. His previous shareholding 
in Rabot 1745 Limited, a joint venture with the Group, 
was purchased by the Group in June 2021 for a nominal 
consideration of £1, with an outstanding shareholder loan 
settled at the same time through the issue of further Group 
shares to him. This transaction brought to an end a factor 
which the Board accepts could previously have been perceived 
as compromising the Chairman’s independence. The Board 
continues to consider Andrew Gerrie as being fully independent.

GOVERNANCE FR AMEWORK

Customers

Suppliers

Shareholders

Employees

Consideration of

Responsible for

Strategy

Performance

Governance

Controls

Risk Management

The Chairman is responsible for leading the Board, setting 
its agenda and monitoring its effectiveness. There is a clear 
division of responsibility between the Chairman and the  
Chief Executive Officer.

HOW THE BOARD OPER ATES 

The Board is responsible for the Group’s strategy and for its 
overall management. The Strategic Report on pages 6 to 37 
summarises the Board’s approach to promote sustainable long-
term growth and value for shareholders. The operation of the 
Board is documented in a formal schedule of matters reserved 
for its approval, which is reviewed annually. These include 
matters relating to: 

•  The Group’s strategic aims and objectives.

•  The structure and capital of the Group.

•  Financial reporting, financial controls and dividend policy.

•  Setting budgets and forecasts.

•  Internal control, risk and the Group’s risk appetite.

•  The approval of significant contracts and expenditure.

•  Effective communication with shareholders.

•  Any changes to Board membership or structure.

•  Oversight of the Executive Committee.

BOARD AND COMMIT TEE COMPOSITION 

The Board

The operation of the Board is 
documented in a formal schedule of 
matters reserved for its approval, 
which is reviewed annually.

3

Executive 
Directors

3

Independent 
Non-executive 
Directors

Committees

The Board has delegated specific 
responsibilities to the Audit and 
Remuneration Committees. Each Committee 
has written terms of reference setting out its 
duties, authority and reporting responsibilities. 
Copies of all the Committee terms of reference 
are available on the Group’s website. These 
terms of reference are kept under review to 
ensure they remain appropriate and reflect 
any changes in legislation, regulation 
or best practice.

Audit  
Committee

The Audit Committee 
has primary responsibility for 
monitoring the quality of internal 
controls and ensuring that the 
financial performance of the 
Group is properly measured, 
reported and audited.

Remuneration 
Committee

The Remuneration Committee 
reviews the performance of the 
Executive Directors and makes 
recommendations to the Board 
on matters relating to their 
remuneration and terms 
of employment.

Hotel Chocolat Group plc Annual Report and Accounts 202147

BOARD M E E TING S 

The Board held ten scheduled Board meetings during the 
period, together with another six meetings held between 
full Boards in order to discuss specific issues or matters of an 
urgent nature. In particular, the Board met more frequently 
as the COVID-19 situation developed in order to assess and 
respond to the uncertainty, challenges and opportunities which 
this created for the business. Board and Committee meetings 
provide time for collective discussion and decision-making, 
but informal communication channels also operate to ensure 
open dialogue and information sharing with the Non-executive 
Directors continues between meetings.

The following table shows Directors’ attendance at scheduled 
Board and Committee meetings during the period:

Board

Remuneration 
Committee

Audit 
Committee

7

7

7

4

2

4

3

Scheduled meetings

Andrew Gerrie

Sophie Tomkins

Greg Hodder

Angus Thirlwell

Peter Harris

Matt Margereson*

Matt Pritchard

10

9

10

9

9

10

2

10

* 

 Resigned from plc Board 29 September 2020. Remains a member of the Executive 
Committee.

Directors are expected to attend all meetings of the Board 
and of the Committees on which they sit, and to devote 
sufficient time to the Group’s affairs to enable them to fulfil 
their duties as Directors. In the event that Directors are 
unable to attend a meeting, their comments on papers to be 
considered at the meeting will be discussed in advance with 
the Chairman so that their contribution can be included in the 
wider Board discussion. 

OVERS IGHT OF THE   
E XECUTIVE COM MIT TE E

The Executive Committee and PLC Board interact regularly 
and have agreed an ongoing programme of reviews of key 
strategic activities. The Executive Committee is led by Angus 
Thirlwell, CEO. Its other members are:

•  Peter Harris, Development Director and Co-founder.

•  Matt Pritchard, Chief Financial Officer.

•  Lysa Hardy, Chief Marketing Officer.

•  Matt Margereson, Chief Operating Officer.

•  Jo Brett, CEO, Hotel Chocolat Estates, Saint Lucia.

•  Brendan Drake US CEO, Hotel Chocolat Inc.

Chris Horobin is CEO of the Group’s joint venture partner in 
Japan, Hotel Chocolat KK, and is actively involved in Executive 
Committee discussions in connection with executing the 
brand’s strategy for success in Japan in the joint venture.

BOARD DECI S ION S AN D ACTIVIT Y   
DU RING THE PERIOD 

The Board has a schedule of regular business, financial and 
operational matters, and each Board Committee has compiled 
a schedule of work to ensure that all areas for which the 
Board has responsibility are addressed and reviewed during 
the course of the year. The Chairman, aided by the Company 
Secretary, is responsible for ensuring that, to inform decision-
making, Directors receive accurate, sufficient and timely 
information. The Company Secretary compiles the Board and 
Committee papers which are circulated to Directors prior 
to meetings. The Company Secretary also ensures that any 
feedback or suggestions for improvement on Board papers is 
fed back to management. The Company Secretary provides 
minutes of each meeting and every Director is aware of the 
right to have any concerns minuted and to seek independent 
advice at the Group’s expense where appropriate. The Board 
reviews its AIM obligations with its Nominated Advisor 
annually, and endeavours to keep up with best practice 
governance via seminars, conferences and training material. 

BOARD COM M IT TE ES 

The Board has delegated specific responsibilities to the  
Audit and Remuneration Committees, details of which are  
set out below. 

Each Committee has written terms of reference setting out 
its duties, authority and reporting responsibilities. Copies 
of the Committee terms of reference are available on the 
Group’s website. 

These terms of reference are kept under review to ensure 
they remain appropriate and reflect any changes in legislation, 
regulation or best practice. Each Committee comprises Non-
executive Directors of the Group. External advice was sought 
by the Board or its Committees during the period on S172 and 
the repayment of CJRS ‘furlough’ support.

Audit Committee 

The Audit Committee is chaired by Sophie Tomkins and its 
other members are Andrew Gerrie and Greg Hodder. All 
three members of the Audit Committee are considered to 
be fully independent. The Audit Committee has primary 
responsibility for monitoring the quality of internal controls 
and ensuring that the financial performance of the Group is 
properly measured and reported on. It receives and reviews 
reports from the Group’s management and auditor relating  
to the annual accounts and the accounting and internal  
control systems in use throughout the Group.

Strategic Report Company OverviewGovernanceFinancial Statements48

C O R P O R AT E   G O V E R N A N C E   S TAT E M E N T   C O N T I N U E D

It reviews the risk register to ensure that it is comprehensive 
and that appropriate mitigations are in place. It also advises 
the Board on the appointment of the auditor, reviews their 
fees and discusses the nature, scope and results of the audit 
with the auditor. The Audit Committee meets three times 
a year and has unrestricted access to the Group’s auditor. 
The Chief Financial Officer attends the Committee meetings 
by invitation. 

Remuneration Committee 

The Remuneration Committee is chaired by Greg Hodder. 
Its other member is Sophie Tomkins. Both Greg Hodder 
and Sophie Tomkins are considered to be fully independent. 
The Remuneration Committee reviews the performance of 
the Executive Directors and makes recommendations to the 
Board on matters relating to their remuneration and terms of 
employment. The Remuneration Committee also consults with 
shareholders as appropriate and makes recommendations to 
the Board on proposals for the granting of share options and 
other equity incentives pursuant to any share option scheme 
or equity incentive scheme in operation from time to time. The 
remuneration and terms and conditions of appointment of the 
Non-executive Directors of the Group are set by the Board. 
The Chief Executive Officer and Chief Financial Officer are 
invited to attend for some parts of the Committee meetings 
where their input is required, although they do not take part in 
any discussion on their own benefits and remuneration. 

The Remuneration Committee report on pages 56 to 59 
contains more detailed information on the Committee’s role 
and the Directors’ remuneration and fees. 

Nominations Committee

It is the view of the Board that a separate Nominations 
Committee is not required at present. If the needs of the 
business change, a Nominations Committee will be formed. 
It has been agreed that the main Board will undertake the 
activities of Board appointments, re-election and succession, 
with a view to ensuring that the Board is composed of 
individuals with the necessary skills and to promote a culture 
that fosters diversity.

As part of the annual Board evaluation and strategic review 
processes, the Board considered matters relating to Board 
composition and succession planning during the period. 

INTERNAL CONTROL S   
& RI S K MANAGE M ENT

The Board has ultimate responsibility for the Group’s system 
of internal control and for reviewing its effectiveness. Any 
such system of internal control can provide reasonable, but 
not absolute, assurance against material misstatement or loss. 
However, the Board considers that the internal controls in 
place are appropriate for the size, complexity and risk profile 
of the Group. 

The principal risks faced by the business are summarised on 
pages 24 and 25.

The principal elements of the Group’s internal control system 
include: 

•  close management of the day-to-day activities of the  

Group by the Executive Committee;

•  an organisational structure with defined levels of 

responsibility, which promotes entrepreneurial decision 
making and agile implementation whilst mitigating risks;

•  segregation of duties so no individual can have undue 

influence or control over an activity, process or transaction;

•  a comprehensive annual budgeting process, producing a 

detailed integrated profit and loss, balance sheet and cash 
flow, which is approved by the Board;

•  detailed monthly reporting of performance against  

budget; and 

•  central control over key areas such as capital expenditure 

authorisation and banking facilities. 

The Group continues to review its system of internal control 
to ensure adherence to best practice, whilst also having regard 
to its size and the resources available. The Board considers 
that the introduction of an internal audit function is not 
appropriate at this juncture. 

The Board conducts annual reviews of its register of key risks 
and on a biennial basis seeks independent third party support 
to review the risk landscape in detail, including a consideration 
of risks, likelihood, scale of potential impact and the existence 
of assurance, mitigation or appropriate contingencies.

BOARD E XPERIENCE

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Financial Management

Global business

Leadership & Values

Sales and marketing

Technology & Operations

Retail

Sustainability

Hotel Chocolat Group plc Annual Report and Accounts 2021 
 
 
 
 
 
49

BOARD E FFECTIVEN ES S 

The Board has undertaken an evaluation of its effectiveness. 
Input was obtained from every Board member on a number  
of key topics including:

•  the effectiveness of the Board in setting strategy;

•  confirmation that rigorous and wide-ranging debate of 

issues was taking place;

•  that decision making was balanced and objective and took 
active account of relevant stakeholder and ESG issues;

•  that the Board was effective and responsive to new 
information and events, including the COVID-19  
pandemic; and

•  that the Board had the appropriate composition and skills 

to discharge its duties.

As a result of this year’s process, a number of actions were 
agreed including increasing opportunities for Non-executive 
Directors to visit a range of Group sites and to meet colleagues, 
making changes to senior management attendance at meetings, 
revisiting the Board’s annual schedule of operational deep dive 
presentations and giving consideration to the appointment of an 
additional independent Non-executive Director. The latter will 
be considered further during the year.

The skills and experience of the Board are set out in their 
biographical details on pages 40 and 41. The experience 
and knowledge of each of the Directors gives them the 
ability to constructively challenge strategy and to scrutinise 
performance. The Board meets regularly with external 
experts including the NOMAD to ensure that it remains 
abreast of developments and current best practice.

All Directors undertook a thorough induction process on 
joining the Board, tailored to the existing knowledge and 
experience of the Director concerned. 

The Group maintains communication with a wide range 
of stakeholders to ensure that their needs, interests and 
expectations are understood and reflected within the Group’s 
strategy and in Board decision making. Further details of how 
the Board has taken account of the needs of the Group’s 
stakeholders are set out on pages 34 to 37.

B U S IN ES S CU LTU RE , VALU ES 
AN D B E HAVIOU RS

The brand and the business have been guided from the 
beginning by the principles of Originality, Authenticity and 
Ethics. These principles inform every aspect of business 
operation and decision making from the agreement of 
strategy to the operational implementation of the business 
plan. The business conducts regular engagement surveys with 
all employees and also operates a number of confidential 
hotlines to allow employees to feedback on culture and 
behaviours. Sophie Tomkins has taken the lead on ensuring 
that all colleagues have the opportunity to have their views 
represented in the boardroom and has attended business 
briefings to explain how this works in practice.

TIM E COM M ITM ENTS

All Directors recognise the need to commit sufficient time 
to fulfil the role. This requirement is included in their letters 
of appointment. The Board is satisfied that the Chairman 
and Non-executive Directors are able to devote sufficient 
time to the Group’s business. There has been no significant 
change in the Chairman’s other time commitments since 
his appointment. 

DE VE LOPM ENT

The Company Secretary ensures that all Directors are kept 
abreast of changes in relevant legislation and regulations, with 
the assistance of the Group’s advisers where appropriate. 
Executive Directors are subject to the Group’s performance 
review process through which their performance against 
predetermined objectives are reviewed and their personal 
and professional development needs considered. An annual 
performance appraisal of Non-executive Directors is 
undertaken as part of the Board evaluation process, at which 
time any training or development needs are addressed. All of 
the Board attend business conferences and briefings.

E X TERNAL APPOINTM ENTS

As appropriate, the Board may authorise Executive Directors 
to take a non-executive position in other companies and 
organisations, provided the time commitment does not 
conflict with the Director’s duties to the Group, since 
such appointments should broaden their experience. The 
acceptance of appointment to such positions is subject to the 
approval of the Chairman. 

Strategic Report Company OverviewGovernanceFinancial Statements50

C O R P O R AT E   G O V E R N A N C E   S TAT E M E N T   C O N T I N U E D

CON FLICTS OF INTEREST

RE L ATION S WITH S HARE HOLDERS

At each meeting the Board considers Directors’ conflicts of 
interest. The Group’s Articles of Association provide for the 
Board to authorise any actual or potential conflicts of interest. 

DIRECTORS ’ AN D OFFICERS ’   
LIAB ILIT Y IN S U R ANCE 

The Group has purchased Directors’ and Officers’ liability 
insurance during the period as allowed by the Group’s articles. 

The Group maintains communication with institutional 
shareholders through individual meetings with Executive 
Directors, particularly following publication of the Group’s 
interim and full period results. Private shareholders are 
encouraged to attend the Annual General Meeting at 
which the Group’s activities are discussed and were given 
an opportunity to participate in the Group’s recent share 
placing via the Primary Bid platform.

General information about the Group is available on the 
Group’s website (www.hotelchocolat.com). The Non-
executive Directors are available to discuss any matter 
stakeholders might wish to raise, and the Chairman and 
independent Non-executive Directors will attend meetings 
with investors and analysts as required. Investor relations 
activity and a review of the share register are regular items on 
the Board’s agenda. In the period, feedback from shareholders 
did not give rise to any material change in business strategy.

ANN UAL GEN ER AL M E E TING (AGM) 

The Annual General Meeting of the Group will take place on 
25 November 2021. The Notice of Annual General Meeting 
accompanying this Annual Report includes the ordinary and 
special resolutions to be put to the meeting.

E LECTION OF DIRECTORS

All continuing Directors of the Group will offer themselves  
for re-election at the Annual General Meeting. 

RE L ATION S WITH STAKE HOLDERS 

The Group maintains communication with a wide range 
of stakeholders to ensure that their needs, interests and 
expectations are understood and reflected within the Group’s 
strategy. Further details are set out on pages 34 to 37.

Customer feedback is collected from guests in physical Hotel 
Chocolat locations, online reviews and via social media.

We work directly with cacao growers and other agricultural 
producers, and with organisations that promote their interests 
to understand their needs.

We meet with existing and potential suppliers and visit trade 
fairs. We also meet with charities, other activist groups, 
academics and specialists to keep abreast of developments 
in fields such as sustainability, recycling and nutrition.

Employee feedback is sought via regular anonymous surveys, 
with the opportunity to discuss topics directly with the Board 
or via an intermediary to present topics on their behalf.

Hotel Chocolat Group plc Annual Report and Accounts 202151

CORPOR ATE RE S PON S I B I LIT Y

SOUND GOVERNANCE

CORPOR ATE BEHAVIOUR

BOARD & LEADERSHIP DIVERSITY

BUSINESS ETHICS & VALUES

Why it matters 

Why it matters 

Diversity of thought and opinion within leadership teams encourages broader  
debate and thorough examination of ideas, which delivers better decision-making

HC’s brand values are Originality, Authenticity and Ethics. It is essential that the  
ethical aspect of the brand is continuously developed and reinforced

Stakeholders & priorities 

Stakeholders & priorities 

HC shareholders, HC employees. To observe the active steps taken to increase diversity

Current state 

PLC comprises  2 male co-founders 

3 other male directors 
1 other female director

50% of the Executives reporting to the Board are female

46% of the direct reports to the executive are female

Goal and date 

Diversity and inclusion policy applied ongoing to all new Board and senior 
management hires and promotions

Customers, employees, shareholders, suppliers, communities. Expectation that 
HC achieves long-term success by considering a wide set of stakeholder needs

Current state 

Supplier code of conduct covering quality, ethical supply, anti-bribery and fair 
treatment of labour. Whistleblower policy in place

Director accountable 

Angus Thirlwell, CEO

Director accountable 

Andrew Gerrie, Chair

EXECUTIVE PAY

Why it matters 

ANTI-BRIBERY AND ANTI-CORRUPTION

Why it matters 

Executive pay should attract and retain talented leaders, should be  
appropriate and tied to business performance

Bribery and corruption represent the abuse of trust for unfair gain, and are barriers 
to equality and sustainable development

Stakeholders & priorities 

Stakeholders & priorities 

Shareholders, employees, executives require a leadership team with the  
skills and capability to drive the ongoing success of the Group

Suppliers and their employees, shareholders, government, colleagues and customers 
expect Hotel Chocolat to operate honestly, transparently and fairly

Current state 

Current state 

See remuneration report (page 56). Performance related pay is attached to 
profitability, sales growth, ESG (team engagement) and share price increase

As a UK company the Group adheres to the UK anti-bribery and modern slavery acts, 
and applies a supplier code of conduct, supported by risk assessments and site audits

Goal and date 

Goal and date 

Launch an all-employee equity participation scheme during FY22 to share the rewards 
of ownership with every team member in addition to existing SAYE scheme

Director accountable 

Greg Hodder, NED, Remuneration Committee chair

REPORTING & ACCOUNTING

Why it matters 

Board of Directors have a duty to prepare the annual report, strategic report  
and financial statements in accordance with applicable law and regulations

Stakeholders & priorities 

Shareholders and other stakeholders expect reports to give a true  
and fair view of the state of affairs for the Group

Current state 

See Audit Committee report (page 54)

Goal and date 

Ongoing consideration of internal audit function and appropriate timing

Directors accountable 

Matt Pritchard, CFO and Sophie Tomkins, NED, Audit chair

Augment internal assurance with third party supplier audits by December 2022

Director accountable 

Matt Margereson, COO

TAX TRANSPARENCY

Why it matters 

Hotel Chocolat acknowledges that paying tax is making a contribution to society

Stakeholders & priorities 

Shareholders, government, local communities. Expect transparency and fair taxation

Current state 

Hotel Chocolat does not engage in tax paying structures that move profits to low-
tax jurisdictions where it does not trade. FY21 effective tax rate of 27% is higher 
than the UK corporate rate of 19%

Director accountable 

Matt Pritchard, CFO

Sustainable Development Goals:

Strategic Report Company OverviewGovernanceFinancial Statements52

T H E   Q C A   C O R P O R AT E   G O V E R N A N C E   C O D E

Governance principles

Compliant

Explanation

Further reading

Deliver growth

Establish a strategy and business 

The strategy for the Group is decided by the 

See page 10 to find out more about 

model to promote long-term value 

Board and progress towards delivering objectives 

our strategy and business model.

for shareholders.

is actively tracked and debated by the Directors.

Seek to understand and 

meet shareholder needs and 

expectations.

Regular meetings are held with investors and 

See pages 35 and 50 for more 

analysts and the Board regularly considers how 

information on our relations with 

decisions could impact, and be received by, 

shareholders. We also publish lots of 

shareholders. Our annual conference call provides 

information relevant to shareholders 

an opportunity for all shareholders to hear from 

on our website www.hotelchocolat.

and pose questions to our Directors.

com/uk/investor-relations.html.

Take into account wider 

stakeholder and social 

responsibilities and their 

The Board has identified the main stakeholders 

See page 50 to learn more about 

in the business and regularly discusses how 

how we collate feedback from our 

employees, suppliers, customers and others might 

stakeholders and take account of 

implications for long-term success.

be affected by decisions and developments in 

their needs and priorities.

the business. We take our social responsibilities 

seriously and constantly strive to enhance our 

environmental and social credentials.

Embed effective risk management, 

Both the Board and Audit Committee regularly 

We have summarised the main risks 

considering both opportunities 

and threats, throughout the 

organisation.

review risks, including new threats, and the 

faced by the business and how they 

processes to mitigate and contain them. Whilst 

are being managed on pages 24 

the Board is responsible for risk, our culture 

and 25. Further details about our 

seeks to empower all colleagues to manage risk 

approach to risk management and 

effectively.

internal controls are provided in the 

Audit Committee report on pages 

54 and 55.

Maintain a dynamic management framework

Maintain the Board as a well-

Our Board works well together as a team 

Our Directors and details of their 

functioning, balanced team led by 

exploiting the deep experience of strategy, retail, 

individual roles, backgrounds and 

the Chair.

international and financial matters. Meetings 

experience are provided on pages 

are characterised by lively debate and active 

40 and 41.

idea generation and management are rigorously 

challenged and held to account.

Ensure that between them the 

Directors have the necessary 

We assess the adequacy of the Board’s collective 

Further information about how 

skills and experience as part of the annual Board 

Directors keep their knowledge 

up-to-date experience, skills and 

evaluation. Directors’ individual development 

and skills up-to-date is provided on 

capabilities.

needs are discussed annually.

page 48.

Evaluate Board performance based 

An annual Board evaluation is undertaken 

The criteria assessed as part of the 

on clear and relevant objectives, 

seeking continuous improvement.

to review the Board’s effectiveness, track 

Board evaluation and the actions 

improvements since the previous year and plan 

arising from it are summarised on 

additional actions.

page 49.

Hotel Chocolat Group plc Annual Report and Accounts 202153

Governance principles

Compliant

Explanation

Further reading

Maintain a dynamic management framework continued

Promote a corporate culture that 

The Hotel Chocolat values of Originality, 

Our sustainability report on pages 

is based on ethical values and 

Authenticity and Ethics have always underpinned, 

26 to 33 illustrates some of the 

behaviours.

and are evident in, everything we do. Examples 

ways in which our corporate culture 

include our Gentle Farming Charter, sustainability 

positively influences what we do.

commitments, workforce engagement and 

community activities.

Maintain governance structures and 

Our governance structures are underpinned by 

More detailed information about our 

processes that are fit for purpose 

the matters which the Board reserves to itself. 

governance structures and processes 

and support good decision-making 

A scheme of delegation, including established 

can be found in our Corporate 

by the Board.

committees, an annual agenda plan, regular 

Governance Statement on pages 45 

business deep-dives and good information flows 

to 50 and the reports of the Audit 

all contribute to the Board making well-informed 

Committee and Remuneration 

and properly debated decisions.

Committee on pages 54 to 59.

Build trust

Communicate how the Company 

We communicate with a range of stakeholders. 

Further information on our dialogue 

is governed and is performing 

by maintaining a dialogue with 

Employee concerns and issues are represented in 

with stakeholders and shareholders 

the boardroom by Sophie Tomkins who has been 

can be found in our Sustainability 

shareholders and other relevant 

given special responsibility in this respect. We also 

Report on pages 26 to 33 and in our 

stakeholders.

actively engage with our cacao growers and other 

Corporate Governance Statement 

suppliers and with Hotel Chocolat guests in store 

on pages 45 to 50.

and online.

We also publish lots of information 

relevant to our wider stakeholders 

on our website www.hotelchocolat.

com/uk/investor-relations.html.

Strategic Report Company OverviewGovernanceFinancial Statements 
54

A U D I T   C O M M I T T E E   R E P O R T

“ On behalf of the Board, I am pleased to present  
the Audit Committee report for the period ended  
27 June 2021”

S O P H I E   T O M K I N S

C H A I R   O F   T H E   A U D I T   C O M M I T T E E

4
COM M IT TE E M E E TING S HE LD

M E M B ERS AN D AT TEN DANCE

Sophie Tomkins (Chair)  4

Andrew Gerrie  2

Greg Hodder  3

The Audit Committee is responsible for ensuring that the 
financial performance of the Group is properly reported and 
reviewed. Its role includes monitoring the integrity of the 
financial statements (including annual and interim accounts and 
results announcements), reviewing internal control and risk 
management systems, reviewing any changes to accounting 
policies, reviewing and monitoring the extent of the non-audit 
services undertaken by external auditors and advising on the 
appointment of external auditors.

M E M B ERS OF THE AU DIT COM M IT TE E 

The Committee consists of three independent Non-executive 
Directors: myself, Sophie Tomkins (as Chair), Greg Hodder and 
Andrew Gerrie.

Matt Pritchard, Chief Financial Officer, and other Executive 
Directors may attend Committee meetings by invitation. The 
Committee met four times in the period. The Board is satisfied 
that I, as Chair of the Committee, have recent and relevant 
financial experience. I am a Chartered Accountant and I am 
Chair of the Audit Committees at CloudCall Group plc, System1 
Group plc and Virgin Wines UK plc. A Chartered Governance 
Professional from Indigo Independent Governance Limited 
acts as Secretary to the Committee. I report the Committee’s 
deliberations at the next Board meeting and the minutes of each 
meeting are made available to all members of the Board. 

DUTIES 

The main duties of the Audit Committee are set out in its terms 
of reference, which are available on the Group’s website (www.
hotelchocolat.com). The main items of business considered by 
the Audit Committee during the year included: 

•  review of the FY21 audit plan and audit engagement letter; 

•  consideration of key audit matters and how they are addressed;

•  review of suitability of the external auditor; and the need to 

re-tender audit services;

Hotel Chocolat Group plc Annual Report and Accounts 202155

•  audit partner rotation;

AU DIT PROCES S 

•  review of the financial statements and Annual Report; 

•  consideration of the external audit report and management 

representation letter; 

•  going concern review; 

•  review of the risk management and internal control systems; 

•  review of the need for an internal audit function;

•  meeting with the external auditor without management 

present; and

•  review of whistleblowing and anti-bribery arrangements.

ROLE OF THE E X TERNAL AU DITOR 

The Audit Committee monitors the relationship with 
the external auditor, BDO LLP, to ensure that auditor 
independence and objectivity are maintained. As part of its 
review the Committee monitors the provision of non-audit 
services by the external auditor. The breakdown of fees 
between audit and non-audit services is provided in Note 7 of 
the Group’s financial statements. The non-audit fees primarily 
relate to the half year agreed upon procedures for the Group. 

INTENTION TO TEN DER   
FOR THE F Y22 AU DIT

Noting the tenure of BDO LLP as the Company’s auditor since 
FY12, and corporate governance best practice to tender at 
least every 10 years, the Board, on the recommendation of the 
Audit Committee, has decided to put the Group’s statutory 
audit for FY22 out to competitive tender. This process will 
commence and complete in autumn 2021, in good time for 
planning of interim procedures.

Significant international growth, and audit fee inflation, are  
key considerations for this tender process. The Audit 
Committee will oversee the process to ensure minimal 
disruption to the business.

The Audit Committee has reviewed the effectiveness of 
BDO’s performance and relationship with Hotel Chocolat 
and was satisfied that BDO delivered a robust audit for FY21 
and remains independent of Hotel Chocolat. There was an 
additional rotation of audit partner for the FY21 Audit, outside 
the normal five-year partner rotation, which further supports 
this view. The Audit Committee has therefore recommended 
to the Board that BDO LLP be reappointed at the Annual 
General Meeting in 2021 to continue in the role until, either 
the appointment of new auditors, or the re-appointment of 
BDO LLP, depending on the outcome of the tender process.

The auditor prepares an audit plan for the review of the full 
period financial statements. The audit plan sets out the scope 
of the audit, areas to be targeted and audit timetable. This plan 
is reviewed and agreed in advance by the Audit Committee. 
Following the audit, the auditor presented its findings to the 
Audit Committee for discussion. No major areas of concern 
were highlighted by the auditor during the period, however 
areas of significant risk and other matters of audit relevance 
are regularly communicated. 

INTERNAL AU DIT 

At present the Group does not have an internal audit 
function and the Committee continues to believe that 
management is able to derive assurance as to the adequacy 
and effectiveness of internal controls and risk management 
procedures without one. 

RI S K MANAGE M ENT AN D INTERNAL 
CONTROL S 

As described on pages 48 to 51 of the Corporate Governance 
Report, the Group has established a framework of risk 
management and internal control systems, policies and 
procedures. The Audit Committee is responsible for reviewing 
the risk management and internal control framework and 
ensuring that it operates effectively. During the period, the 
Committee has reviewed the framework and the Committee 
is satisfied that the internal control systems in place are 
currently operating effectively. 

WHI STLE B LOWING 

The Group has in place a whistleblowing policy which 
sets out the formal process by which an employee of the 
Group may, in confidence, speak up about concerns about 
possible improprieties in financial reporting or other matters. 
Whistleblowing is a standing item on the Committee’s agenda. 
The Committee is comfortable that the current policy is 
operating effectively.

ANTI - B RIB ERY 

The Group has in place an anti-bribery and anti-corruption 
policy which sets out its zero-tolerance position and provides 
information and guidance to those working for the Group and 
its suppliers on how to recognise and deal with bribery and 
corruption issues. The Committee is comfortable that the 
current policy is operating effectively.

Sophie Tomkins

Chair of the Audit Committee

Strategic Report Company OverviewGovernanceFinancial Statements56

R E M U N E R AT I O N   C O M M I T T E E   R E P O R T

“ I am pleased to present this remuneration report, 
which sets out the remuneration policy and the 
remuneration paid to the Directors for the period”

G R E G   H O D D E R

C H A I R   O F   T H E   R E M U N E R A T I O N   C O M M I T T E E

7
COM M IT TE E M E E TING S HE LD

M E M B ERS AN D AT TEN DANCE

Greg Hodder (Chair)  7

Sophie Tomkins  7

RE M U N ER ATION STR ATEGY

As you will see elsewhere in this Annual Report and Accounts, 
the Board of Hotel Chocolat is pursuing an ambitious strategy 
for growth for the business through continual innovation 
and investment. The people within our business are key to 
successful delivery of these aspirations and our remuneration 
strategy is designed to incentivise colleagues right across the 
Group to achieve the goals we have set for ourselves. 

Our pay and reward arrangements, both at Executive 
level and throughout the organisation, are overseen by 
the Remuneration Committee. This report describes the 
operations of the Committee and the policies it has adopted 
as well as specific Directors’ remuneration arrangements. 

Having previously paused new incentive arrangements in 
response to the initial impacts of COVID-19, the Group made 
significant progress during FY21, achieving strong revenue 
growth, returning to profitability, cancelling its undrawn 
Government-backed CLBILS revolving credit facility, and 
committing to repay all Coronavirus Job Retention Scheme 
‘furlough’ support received in the period. Given the strong 
prospects for the business, the Committee considered 
it appropriate to re-instate long-term incentives that are 
aligned to the business objectives and the needs of all the 
Group’s stakeholders.

Hotel Chocolat Group plc Annual Report and Accounts 202157

COM POS ITION AN D ROLE 

Remuneration can consist of the following elements: 

The Remuneration Committee’s members are Greg Hodder 
(as Chair), and Sophie Tomkins. The Committee operates 
under agreed terms of reference and is responsible for 
reviewing all senior executive appointments and determining 
the Group’s policy in respect of their terms of employment, 
including remuneration packages of Executive Directors. The 
Remuneration Committee met seven times during the period 
and plans to meet at least twice a year going forward.

RE M U N ER ATION POLICY 

The objective of the Group’s remuneration policy is to attract, 
motivate and retain high quality individuals who will contribute 
fully to the success of the Group. To achieve this objective, 
the Group provides competitive salaries and benefits to all 
employees. Executive Directors’ remuneration is set to create 
an appropriate balance between both fixed and performance-
related elements. Remuneration is reviewed each year in light 
of the Group’s business objectives. It is the Remuneration 
Committee’s intention that remuneration should reward 
achievement of objectives and that these are aligned with 
shareholders’ interests over the medium-term. 

•   basic salary; 

•  performance-related annual bonus, comprising 

financial and sustainability targets; 

•  Long-term incentive plans; and 

•  pension contribution.

E XECUTIVE DIRECTORS ’   
S ERVICE CONTR ACTS 

The Executive Directors signed new service contracts with 
the Group on admission to AIM in May 2016. These are not of 
fixed duration. Angus Thirlwell and Peter Harris’s contracts are 
terminable by either party giving 12 months’ written notice. 
Matt Pritchard’s contract is terminable by either party giving 
six months written notice. 

NON - E XECUTIVE DIRECTORS

The Non-executive Directors signed letters of appointment 
with the Group for the provision of Non-executive Directors’ 
services, which may be terminated by either party giving three 
months’ written notice. The Non-executive Directors’ fees are 
determined by the Board. 

DIRECTORS ’ RE M U N ER ATION 

The following table summarises the total gross remuneration of the Directors who served during the period to 27 June 2021. 
No performance bonus was in operation for FY21.

FY21

FY20

Basic 
salary/
fee

Additional 
fees

Performance 
Bonus

Pension

Total

Basic 
salary/
fee

Additional 
fees

Performance 
Bonus

Pension

Total

Executive

Angus Thirlwell

237,000

Peter Harris

Matt Pritchard

217,000

217,000

Matt Margereson1

54,846

Non-executive

Andrew Gerrie

50,000

Sophie Tomkins

40,000

Greg Hodder

40,000

–

–

–

–

–

–

–

Nil

Nil

Nil

Nil

–

–

 –

10,110

247,110

235,000

– Waived – nil

10,095

245,095

9,510

226,510

216,500

– Waived – nil

9,465

225,995

6,510

223,510

216,500

1,645

56,491

216,500

50,000

50,000

40,000

40,000

–

–

–

40,000

40,000

36,4002

–

–

–

–

Nil

Nil

6,495

222,995

6,495

222,995

–

–

–

–

–

–

50,000

40,000

76,400

1  Resigned from the PLC Board on 29 September 2020, remains a member of the Group Executive Committee. Figures relate to 29 June 2020 to 29 September 2020.

2  Additional consulting services whilst mentoring the CEO of the US business.

Strategic Report Company OverviewGovernanceFinancial Statements58

R E M U N E R AT I O N   C O M M I T T E E   R E P O R T   C O N T I N U E D

DIRECTORS ’ RE M U N ER ATION CONTI N U ED

The Executive remuneration policy FY22 is set out in the table below. The remuneration policy for FY22 will operate as follows:

FY22

Executive

Angus Thirlwell

Peter Harris

Matt Pritchard

Basic salary/fee

Maximum bonus

Pension

£237,000

£217,000

£217,000

100%

100%

100%

10,110

9,510

6,510

Given the prospects for improved business performance, annual performance incentives have been reinstated for all employees 
for FY22. For Executives and other senior employees, the Annual Incentive Plan operates as follows:

•  Budgeted profit margin acts as the gateway to ensure the plan self-funds.

•  The quantum paid is determined by annual sales growth (80% of award) and improvement in an ESG metric, namely the 

all-employee Engagement Score (20% of award).

The Remuneration Committee retains the option to pay half of any award in the form of deferred equity, with vesting 12 months 
following the satisfaction of the three performance conditions.

LONG -TERM INCENTIVE PL AN 

Awards to Executive Directors were granted in 2016, 2017, 2019 and 2021, each underpinned by financial performance triggers. 

Angus Thirlwell, Peter Harris and Matt Pritchard, along with other senior management, have been granted options under the 
Group’s Long-Term Incentive Plan. The Group also operates an all-employee Save As You Earn programme and, in addition, 
intends to launch a new all-employee equity participation scheme in the form of restricted-stock options during FY22, to foster 
a culture of employee ownership.

•  The 2017 LTIP performance condition was not met and accordingly all options from the 2017 awards lapsed in the period.

•  The 2019 LTIP starts to vest if the Group achieves a threshold FY22 profit after tax of £14m, rising on a straight-line basis to 

100% vesting at £17m. 

•  The 2021 LTIP will be tested at the end of FY24, FY25 and FY26. Vesting is triggered by ambitious share price growth targets, 

with maximum award at a more than tripling of share price from the recent placing price of £3.55 to £12.00.

LTIP vesting conditions are based on Enterprise value increase

Share price

Percentage vesting

£3.55  
As at grant

Nil

£4.72  
Minimum threshold

20%

£8.00 

56%

£12.00  
>Treble EV Full vesting

100%

•   The 2021 LTIP grant extends to the 35 most senior employees in the Group, with the maximum dilution under full vesting of 

this LTIP award is 2.4% dilution;

•  Executive Directors will be subject to a minimum holding period of two years post-vesting;

•  Vesting will be subject to a performance underpin, where the Remuneration Committee regards overall company 

performance, and subject to achieving a minimum sales CAGR of 10% from FY21 to each test date;

•  No further LTIP grants will take place until these awards have vested, i.e. the single grant is intended to span multiple years, 

rather than be one of a series of rolling annual grants;

•  Malus and clawback will apply to all awards and incentives for two years post-vesting; and

•  Directors in receipt of vested LTIP awards are required to maintain a shareholding of 100% of salary.

Hotel Chocolat Group plc Annual Report and Accounts 202159

Date of 

Director

Grant

Performance condition

Number of 
ordinary 
shares 
granted 
under option

Value of 
ordinary 
shares 
under 
option

Number  
of shares  
vested

Number of shares 
exercised and date

Exercise  

Price

Exercise Period

Angus 
Thirlwell

03.08.21

FY24, FY25, FY26 Group share price, 
subject to performance underpin

525,000

Peter  
Harris

03.08.21

FY24, FY25, FY26 Group share price, 
subject to performance underpin

03.08.21

FY24, FY25, FY26 Group share price, 
subject to performance underpin

166,667

416,667

n/a

n/a

n/a

25.09.19

FY22 profit after tax

n/a

£217,000

Matt  
Pritchard

n/a

n/a

n/a

n/a

16.03.17

FY20 profit after tax

200,000

Nil: performance 
condition not met

n/a

0.1p

02.07.241–03.08.31

n/a

0.1p

02.07.241–03.08.31

n/a

0.1p

02.07.241–03.08.31

0.1p

27.09.222–24.09.29

292p

n/a lapsed

04.05.16

FY19 profit after tax

800,000

n/a

800,000

779,730 on 24/09/19

148p

24.09.19–03.05.26

1  Anticipated first test event, subject to satisfaction of performance underpin.

2  Anticipated date of publication of FY22 preliminary report & accounts.

If you have any comments or queries on anything contained within this Remuneration Report, I will be available on the 
shareholder conference call on 25 November 2021. 

Greg Hodder

Chair of the Remuneration Committee

Strategic Report Company OverviewGovernanceFinancial Statements60

D I R E C T O R S ’   R E P O R T

The Directors present their report together with the audited 
financial statements for the period ended 27 June 2021.

The corporate governance statement on pages 45 to 50 also 
forms part of this Directors’ report. 

RE VIE W OF B U S IN ES S 

The Chairman’s statement on page 6 and the strategic 
report on pages 8 to 37 provides a review of the business, 
the Group’s trading for the period ended 27 June 2021, 
key performance indicators and an indication of future 
developments.

RES U LT AN D DIVIDEN D 

The Group has reported its Consolidated Financial Statements 
in accordance with International Financial Reporting Standards 
as adopted by the European Union, up until the end of the 
transition period of the UK leaving the EU. For financial years 
beginning after 31 December 2020, Hotel Chocolat Group plc 
has prepared consolidated information in line with IFRS, 
as adopted by UK international accounting standards. 

The Group’s results for the period are set out in the 
Consolidated Statement of Comprehensive Income on page 
76. The Company financial statements have been prepared 
under FRS 102 for the period ended 27 June 2021.

The Group’s revenue of £164.6m (FY20: £136.3m), gross margin 
of 61.8% (FY20: 60.9%) and profit after tax of £5.7m (FY20: loss 
£7.5m) represent an encouraging period for the business given 
the challenging circumstances relating to COVID-19. 

Period ended

Revenue (£m)

Gross margin %

Profit/(Loss) after tax (£m)

Reported IFRS

27 June 2021

Restated* 
28 June 2020

164.6

61.8

5.7

136.3

60.9

(7.5)

The Board is not recommending a final dividend (FY20: nil).

*  Restated FY20, see note 14.

DIRECTORS

The Directors of the Group during the period were: 

Executive

Angus Thirlwell

Peter Harris

Matt Pritchard

Matt Margereson*

Non-executive

Andrew Gerrie (Independent)

Sophie Tomkins (Independent)

Greg Hodder (Independent)

* 

 Resigned from the PLC Board 29 September 2020. Remains a member of the 
Executive team.

The names of the Directors, along with their brief biographical 
details are given on pages 40 and 41.

DIRECTORS ’ INTERESTS 

No Director has any beneficial interest in the share capital 
of any subsidiary undertaking. On 17 June 2021, the Group 
acquired the remaining issued share capital of a joint venture, 
Rabot 1745 Limited (‘Rabot’) which it did not already hold. 
Prior to the acquisition, the Group and Andrew Gerrie held 
47% and 45% respectively of the issued share capital, with the 
balance held by non-related parties. Andrew transferred his 
shareholdings to the Group for a consideration of £1, and does 
not retain any beneficial interest in the venture. The Group 
acquired Rabot’s inventories and other assets, as well as liabilities 
which included an outstanding loan amount owed to Andrew 
Gerrie totalling £744,249 which the Group settled through the 
issue of 203,903 new ordinary shares of 0.1 pence each.

The Group also purchased and maintained throughout the 
financial period Directors’ and Officers’ liability insurance in 
respect of itself and its Directors. 

POLITIC AL DONATION S 

The Group made no political donations in the financial period. 

DI SCLOS U RE OF IN FORMATION   
TO AU DITOR

As far as the Directors are aware, there is no relevant audit 
information (that is, information needed by the Group’s 
auditor in connection with preparing their report) of which 
the Group’s auditor is unaware, and each Director has taken 
all reasonable steps that he or she ought to have taken as a 
Director in order to make himself or herself aware of any 
relevant audit information and to establish that the Group’s 
auditor is aware of that information. 

Hotel Chocolat Group plc Annual Report and Accounts 202161

FINANCIAL IN STRU M ENTS 

POST BAL ANCE S HE E T E VENTS

The financial risk management objectives of the Group, 
including credit risk, interest rate risk and foreign exchange 
risk, are provided in Note 35 to the Consolidated Financial 
Statements on pages 114 to 116. 

E XI STENCE OF B R ANCHES

The Group has one branch outside the United Kingdom, 
located in the Republic of Ireland.

On 22 July 2021, Hotel Chocolat Group plc raised gross 
proceeds of £40m via a placing of new ordinary shares of 
0.1 pence each at a price of 355 pence per share. On the 
same day, the Group also announced a new £30m two-year 
Revolving Credit Facility with Lloyds Bank.

The Board considers that no other material post balance sheet 
events occurred between the end of the period and the date 
of publication of this report. 

S HARE C APITAL STRUCTU RE 

FUTU RE DE VE LOPM ENTS

At 27 June 2021, the Company’s issued share capital was 
£125,880 divided into 125,880,158 ordinary shares of 0.1p 
each. The holders of ordinary shares are entitled to one vote 
per share at the general meetings of the Company. 

S U B STANTIAL S HARE HOLDERS

At 27 June 2021, the Company had been notified of the 
following substantial shareholders comprising of 10% or 
more of the issued ordinary share capital:

The Board intends to continue to pursue the business strategy 
as outlined in the strategic report on pages 8 to 37.

STAKE HOLDER INVOLVE M ENT POLICIES

The Directors believe that the involvement of employees, 
customers and suppliers is an important part of the business 
culture and contributes to the successes achieved to date 
(view our sustainability report on pages 26 to 33).

 % of issued share capital

S ECR

Angus Thirlwell 

Peter Harris

29.6%

29.6%

Our Streamlined Energy & Carbon Reporting (SECR) 
framework can be found on page 30.

S HARE OP TION SCHE M ES 

Details of employee share schemes are set out in Note 10 
to the Consolidated Financial Statements. 

PU RCHA S E OF OWN S HARES 

There was no purchase of own shares in the period. 

EQUAL OPPORTU N ITIES

The Group is committed to eliminating discrimination and 
encouraging diversity. Its aim is that its people will be truly 
representative of all sections of society and that each person 
feels respected and is able to perform to the best of their 
ability. The Group aims for its people to reflect the business’ 
diverse customer base.

GOING CONCERN

After making enquiries, the Directors have a reasonable 
expectation that the Group has adequate resources to 
continue in operational existence for the foreseeable future. 
For this reason, they continue to adopt the going concern basis 
in preparing the financial statements. Further detail on going 
concern is on page 81.

The Group won’t make assumptions about a person’s ability to 
carry out their work, for example based on their ethnic origin, 
gender, sexual orientation, marital status, religion or other 
philosophical beliefs, age or disability. Likewise it won’t make 
general assumptions about capabilities, characteristics and 
interests of particular groups that may influence the treatment 
of individuals, the assessment of their abilities and their access 
to opportunities for training, development and promotion. 

Strategic Report Company OverviewGovernanceFinancial Statements62

D I R E C T O R S ’   R E P O R T   C O N T I N U E D

AU DITOR RE APPOINTM ENT 

ANN UAL GEN ER AL M E E TING 

The Annual General Meeting will be held on 25 November 
2021. The ordinary business comprises receipt of the 
Directors’ report and audited financial statements for the 
period ended 27 June 2021, the re-election of Directors, the 
reappointment of BDO LLP as auditor and authorisation of 
the Directors to determine the auditor’s remuneration. Special 
resolutions are also proposed to authorise the Directors, to a 
limited extent consistent with Pre-Emption Group guidelines, 
to allot new shares, to disapply statutory pre-emption rights, 
and to make market purchases of the Company’s shares. The 
Notice of Annual General Meeting sets out the ordinary and 
special resolutions to be put to the meeting. 

Given the ongoing pandemic, the Board encourages all 
shareholders to refrain from attending the formal AGM at 
which there will be no management presentation. 

Instead shareholders are offered the opportunity to hear from 
the Executive and to post questions to the Directors during a 
conference call to be held on 25 November 2021.

Further details including how shares can be voted in advance 
of the AGM are provided in the notice of meeting.

BDO LLP has expressed its willingness to continue in  
office as auditor.

INTENTION TO TEN DER FOR   
THE F Y22 AU DIT

Noting the tenure of BDO LLP as the Company’s auditor 
since FY12, and corporate governance best practice to tender 
at least every 10 years, the Board, on the recommendation 
of the Audit Committee, has decided to put the Group’s 
statutory audit for FY22 out to competitive tender. This 
process will commence and complete in autumn 2021, in 
good time for planning of Interim procedures.

Significant international growth, and audit fee inflation 
are key considerations for this tender process. The Audit 
Committee will oversee the process to ensure minimal 
disruption to the business.

The Audit Committee has reviewed the effectiveness of 
BDO’s performance and relationship with Hotel Chocolat 
and was satisfied that BDO delivered a robust audit for FY21 
and remains independent of Hotel Chocolat. There was 
an additional rotation of Audit partner for the FY21 Audit, 
outside the normal five-year partner rotation, which further 
supports this view. The Audit Committee has therefore 
recommended to the Board that BDO LLP be reappointed 
at the Annual General Meeting in 2021 to continue in the 
role until, either the appointment of new auditors, or the re-
appointment of BDO LLP, depending on the outcome of the 
tender process.

Hotel Chocolat Group plc Annual Report and Accounts 2021S TAT E M E N T   O F   D I R E C T O R S ’   R E S P O N S I B I L I T I E S

63

The Directors are responsible for keeping adequate accounting 
records that are sufficient to show and explain the Group and 
Company’s transactions and disclose with reasonable accuracy 
at any time the financial position of the Group and Company 
and enable them to ensure that the financial statements 
comply with the requirements of the Companies Act 2006. 
They are also responsible for safeguarding the assets of the 
Group and Company and hence for taking reasonable steps for 
the prevention and detection of fraud and other irregularities. 

WE B S ITE PU B LIC ATION 

The Directors are responsible for ensuring the Annual Report 
and the financial statements are made available on a website. 
Financial statements are published on the Group’s website in 
accordance with legislation in the United Kingdom governing 
the preparation and dissemination of financial statements, 
which may vary from legislation in other jurisdictions. The 
maintenance and integrity of the Group’s website is the 
responsibility of the Directors. The Directors’ responsibility 
also extends to the ongoing integrity of the financial 
statements contained therein.

APPROVAL 

This Directors’ report was approved on behalf of the Board 
on 4 October 2021.

Matt Pritchard

Chief Financial Officer

The Directors are responsible for preparing the strategic 
report, the Annual Report and the financial statements in 
accordance with applicable law and regulations. 

Company law requires the Directors to prepare financial 
statements for each financial period. Under that law the 
Directors have elected to prepare the Group’s Consolidated 
Financial Statements in accordance international accounting 
standards in conformity with the requirements of the 
Companies Act 2006. For financial years beginning after 
31 December 2020, Hotel Chocolat Group plc will prepare 
consolidated information in line with IFRS, as adopted by UK 
international accounting standards. The Directors have elected 
to prepare the Company Financial Statements in accordance 
with FRS 102: The Financial Reporting Standard applicable in 
the UK and Republic of Ireland.

Under company law the Directors must not approve the 
financial statements unless they are satisfied that they give 
a true and fair view of the state of affairs of the Group and 
Company and of the profit or loss of the Group for that 
period. The Directors are also required to prepare financial 
statements in accordance with the rules of the London Stock 
Exchange for companies trading securities on the Alternative 
Investment Market. 

In preparing these financial statements, the Directors are 
required to: 

•  select suitable accounting policies and then apply them 

consistently;

•  make judgements and accounting estimates that are 

reasonable and prudent;

•  state whether they have been prepared in accordance 

with IFRSs as adopted by the European Union or United 
Kingdom Generally Accepted Accounting Practice, subject 
to any material departures disclosed and explained in the 
financial statements; and

•  prepare the financial statements on a going concern basis 
unless it is inappropriate to presume that the Group will 
continue in business. 

Strategic Report Company OverviewGovernanceFinancial Statements64

Hotel Chocolat Group plc 
Annual Report and Accounts 2021

FINANCIAL STATE M ENTS
Independent Auditor’s report 

Consolidated statement of comprehensive income 

Consolidated statement of financial position 

Consolidated statement of cash flow 

Consolidated statement of changes in equity 

Notes to the financial statements 

Company statement of financial position 

Company statement of changes in equity 

Notes to the Company financial statements 

Company information 

66

76

77

78

79

80

117

118

119

121

HC Voices:
“ It felt like a breath of fresh air  
when I joined HC a year ago,  
with a positive, entrepreneurial 
culture that allows people to work 
openly and collaboratively. 

I am very proud that, in a short 
space of time, my new team has 
been able to deliver margin gains by 
helping to refine the global supply-
chain processes and improving 
forecasting accuracy.”

L E W I S   W O O D 

G L O B A L   M E R C H A N D I S E   M A N A G E R

Company Overview

Strategic Report 

Governance

Financial Statements

65

66

INDEPENDENT AUDITOR’ S REPORT

To   t h e   m e m b e r s   o f   H o t e l   C h o c o l a t   G r o u p   p l c

OPIN ION ON THE FINANCIAL STATE M ENTS

In our opinion:

•  the financial statements give a true and fair view of the state of the Group’s and of the Parent Company’s affairs as at 27 June 

2021 and of the Group’s profit for 52 week period then ended;

•  the Group financial statements have been properly prepared in accordance with international accounting standards in 

conformity with the requirements of the Companies Act 2006;

•  the Parent Company financial statements have been properly prepared in accordance with United Kingdom Generally 

Accepted Accounting Practice; and

•  the financial statements have been prepared in accordance with the requirements of the Companies Act 2006.

We have audited the financial statements of Hotel Chocolat Group plc (the ‘Parent Company’) and its subsidiaries (the 
‘Group’) for the 52 week period ended 27 June 2021 which comprise the consolidated statement of comprehensive income, the 
consolidated statement of financial position, the consolidated statement of cash flow, the consolidated statement of changes in 
equity, the Company statement of financial position, notes to the financial statements, the Company statement of changes in 
equity and notes to the company financial statements, including a summary of significant accounting policies. 

The financial reporting framework that has been applied in the preparation of the Group financial statements is applicable law 
and international accounting standards in conformity with the requirements of the Companies Act 2006. The financial reporting 
framework that has been applied in the preparation of the Parent Company financial statements is applicable law and United 
Kingdom Accounting Standards, including Financial Reporting Standard 102 The Financial Reporting Standard in the United 
Kingdom and Republic of Ireland (United Kingdom Generally Accepted Accounting Practice).

BA S I S FOR OPIN ION

We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our 
responsibilities under those standards are further described in the Auditor’s responsibilities for the audit of the financial 
statements section of our report. We believe that the audit evidence we have obtained is sufficient and appropriate to provide 
a basis for our opinion. 

Independence

We remain independent of the Group and the Parent Company in accordance with the ethical requirements that are relevant 
to our audit of the financial statements in the UK, including the FRC’s Ethical Standard as applied to listed entities, and we have 
fulfilled our other ethical responsibilities in accordance with these requirements. 

CONCLU S ION S RE L ATING TO GOING CONCERN

In auditing the financial statements, we have concluded that the Directors’ use of the going concern basis of accounting in the 
preparation of the financial statements is appropriate. Our evaluation of the Directors’ assessment of the Group and the Parent 
Company’s ability to continue to adopt the going concern basis of accounting included:

•  Assessment of assumptions within the projected cash flows: we evaluated the reasonableness of the assumptions and future 
plans modelled within the Board approved going concern forecasts, covering the period to December 2022 and including the 
impact of strategic initiatives (including store closures and planned investments in financial year 2022) as well as the ongoing 
and uncertain impact of COVID. We considered whether the forecasts aligned with how the Group and Parent had traded 
through the pandemic and post year end.

•  Financing: confirmed the Group and Parent had financing facilities in place throughout the period of the going concern review 
as modelled in its forecasts. We also checked the calculations supporting covenant compliance and headroom throughout the 
going concern period.

•  Sensitivity analysis: evaluation of sensitivities of the Group’s and Parent’s cash flow forecasts with reference to the financial 

covenants in place over the existing financing facilities. The analysis considered reasonably possible adverse effects that could 
arise from a significant revenue reduction.

•  Post year end trading performance: comparison of the post year end trading results to the forecasts so as to evaluate the 

accuracy and achievability of the forecasts prepared. 

•  Disclosures: evaluation of the adequacy of the disclosures in relation to the risks posed and scenarios the Group and Parent 

Company has considered in reaching their going concern assessment.

Hotel Chocolat Group plc Annual Report and Accounts 202167

Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, 
individually or collectively, may cast significant doubt on the Group and the Parent Company’s ability to continue as a going 
concern for a period of at least twelve months from when the financial statements are authorised for issue. 

Our responsibilities and the responsibilities of the Directors with respect to going concern are described in the relevant sections 
of this report.

OVERVIE W

Coverage1 

90% (2019: 94%) of Group profit before tax

97% (2019: 98%) of Group revenue

91% (2019: 89%) of Group total assets

Key audit matters

2021

2020

Recognition of leases under IFRS16 Leases

Impact of Covid – Going concern

Impact of Covid – Impairment of goodwill and tangible assets

Valuation of inventory

Impairment of tangible assets in stores

Recoverability of loan to joint venture

The 2020 audit included key audit matters in relation to going concern and goodwill and tangible asset impairment 

principally owing to the increased management judgement and higher estimation uncertainty required as a result 

of the onset of the Covid pandemic. However, owing to the Group’s performance in 2021 and financial position, 

whilst there remains audit risk in these areas, they are no longer considered key audit matters. 

Materiality

Group financial statements as a whole

£472k (2020: £495k) based on 5% of normalised profit before tax and exceptional items. (2020: 5% of the 

3 year average of loss or profit before tax and exceptional items.)

1  These are areas which have been subject to a full scope audit by the group engagement team

AN OVERVIE W OF THE SCOPE OF OU R AU DIT

Our Group audit was scoped by obtaining an understanding of the Group and its environment, including the Group’s system 
of internal control, and assessing the risks of material misstatement in the financial statements. We also addressed the risk of 
management override of internal controls, including assessing whether there was evidence of bias by the Directors that may 
have represented a risk of material misstatement.

The scope of our audit was influenced by our application of materiality. We set the above quantitative threshold for materiality 
which, together with qualitative considerations, help us to determine the nature, timing and extent of our audit procedures on 
the individual financial statement areas and disclosures and in evaluating the effect of misstatements, both individually and in 
aggregate on the financial statements as a whole.

The Group consists of six trading entities, and we assessed two of these to be significant components, which are both 
incorporated in the UK. We completed full scope audits for the Parent company and these two significant components achieving 
a coverage of 91% of group assets, 97% of group revenue and 90% of Group profit. Non-significant components were subject to 
either specified audit procedures or desktop review procedures. The Group audit team completed all audit work across the Group. 

Strategic Report Company OverviewGovernanceFinancial Statements68

INDEPENDENT AUDITOR’ S REPORT  CO NTI N U E D

To   t h e   m e m b e r s   o f   H o t e l   C h o c o l a t   G r o u p   p l c

Key audit matters

Key audit matters are those matters that, in our professional judgement, were of most significance in our audit of the financial 
statements of the current period and include the most significant assessed risks of material misstatement (whether or not 
due to fraud) that we identified, including those which had the greatest effect on the overall audit strategy, the allocation of 
resources in the audit, and directing the efforts of the engagement team. These matters were addressed in the context of our 
audit of the financial statements as a whole, and in forming our opinion thereon, and we do not provide a separate opinion on 
these matters.

Key audit matter 

How the scope of our audit  
addressed the key audit matter

Recognition of leases 

The Group has a large portfolio 

Our audit procedures included:

under IFRS 16 Leases

of retail sites which are all leased. 

Determination of incremental borrowing rate

Note 2, Property, 

Plant & Equipment 

sets out the 

accounting policy.

Note 17 and Note 

The ongoing impact to the financial 

statements of IFRS 16 is therefore 

significant.

The calculation of right of use 

assets and lease liabilities involves 
adjustments relating to changes in 

18 set out the right 

lease arrangements and assumptions 

of use asset and the 

over the lease term and the 

leases. 

incremental borrowing rate. Small 

changes to lease arrangements and 

management applied assumptions 

across a number of leases could lead 

to a material change in the valuation 

of right-of-use assets and lease 

liabilities. 

Owing to the magnitude of the 

right of use assets and lease liability 

balances and the estimation and 

judgement required in accurately 

assessing these balances, we 

consider this to be a key audit 

matter.

•  Corroborated the inputs applied within the incremental borrowing 

rate calculation to confirm it is appropriate.

Accuracy of modelling and existence of leases 

•  Tested the accuracy of the right of use asset and lease liability figures 

calculated by re-performing the calculation for a sample of leases.

•  Agreeing leases entered into in the year to lease agreements.

•  Agreeing a sample to supporting documentation for the lease 

modifications. 

Completeness of Group leases 

•  Evaluated the completeness of information included in the lease liability 

calculation through the use of information maintained by a 3rd party in 

respect of the Group’s store lease portfolio.

•  Assessed the independence of the 3rd party used by management. 

Assessment of key judgements and estimates

•  Evaluated the assumed lease terms with reference to both the 

underlying lease agreements and consideration of the broader 

economics of the lease for a sample of leases.

•  Assessment of the lease modifications for which the rent concession 

expedient could be applied. 

Review of financial statement disclosures

•  Assessed the adequacy of the disclosures made in the financial 

statements in light of the requirements of IFRS 16.

Key observations 

We found the Group’s approach to the calculation and application of IFRS 

16 to be appropriate.

Hotel Chocolat Group plc Annual Report and Accounts 202169

How the scope of our audit  
addressed the key audit matter

As part of calculating inventory at 

Our audit procedures included:

cost, management include labour, 

packaging and overhead absorption 

based on a standard costing 

model. Management is required to 

We obtained an understanding of the systems and considered the 

methodology applied by the Directors in determining the costs of 

inventory. 

determine the appropriate deferral 

Raw materials procedures

Key audit matter 

Valuation of 

inventory

The accounting 

policy is set out in 

Note 2.

Note 21 Inventory 

sets out the 

of variances based on the average 

inventory holding period.

components of 

Given the size of the balance 

inventory and the 

and the judgemental nature of 

amount recognised 

the calculations in the standard 

as an expense.

cost model, there is a risk that 

an error could lead to a material 

misstatement. 

Additionally, estimates are required 
to ensure that inventory is recorded 

at the lower of cost and net 

realisable value at the balance sheet 

date. Estimates are used to calculate 

provisions for slow moving and 

obsolete stock.

The carrying value of inventory is 

therefore considered a significant 

audit risk and given the importance 

•  Selected a sample of raw materials and obtained support in the form 

of supplier documentation for the unit cost. We compared the unit 

cost per invoice to the standard cost per the period end listing to 

ensure accuracy and challenged management on any discrepancies. 

Finished goods procedures

•  Selected a sample of finished goods from the period end inventory 

listing and compared the cost of each sampled item to the standard 

cost card used by management to value inventory. 

Standard cost variance analysis

•  Gained an understanding of the nature of the variances arising 

between standard cost and the cash costs of production. We assessed 

the accuracy of the information used by management in the calculation 

of these variances including sampling to labour costs and supplier 

invoices and assessed the reasonability of the deferral of variances, 

where relevant, performing a sensitivity analysis to stress test its 

parameters.

of the impact of a misstatement 

Net realisable value procedures

on key reporting metrics this is 

considered to be a key audit matter.

•  Considered whether inventory was valued at the lower of cost and 

net realisable value by selecting a sample of items and comparing the 

standard cost to the retail price.

Inventory provision procedures

•  Evaluated management’s ability to calculate the provision by comparing 

the prior year provision with the current year write off.

•  Recalculation of the provision using the methodology adopted by the 

Directors. Testing the inputs to the calculation using data analytics on 

information from the system.

•  Evaluated the provision comparing to the post year end write offs for the 

one month following the year end and slow moving stock in period 13. 

Key observations 

Nothing came to our attention through our audit testing to suggest that 

the judgements and estimates made by management in the valuation of 

inventory were not appropriate.

Strategic Report Company OverviewGovernanceFinancial Statements70

INDEPENDENT AUDITOR’ S REPORT  CO NTI N U E D

To   t h e   m e m b e r s   o f   H o t e l   C h o c o l a t   G r o u p   p l c

Key audit matter 

Impairment of 

tangible assets in 

stores

Note 2 sets out the 

accounting policy.

Note 17 sets out the 

requires the group to estimate 

tangible assets.

the recoverable amount of the 

How the scope of our audit  
addressed the key audit matter

Due to the ongoing impact of 

Our audit procedures included:

covid, the stores were closed for 

a significant period of the year 

which provides an indicator for 

impairment.

Any resulting impairment review 

Accuracy of the impairment model

•  We assessed the mechanical accuracy of the impairment models and 

methodology applied by management, ensuring consistency with the 

requirements of accounting standards.

•  We confirmed the net book value of the tangible assets agreed to the 

fixed asset register and the IFRS 16 workings for the right of use assets. 

which requires the forecasting and 

discounting of future cashflows for 

inclusion within a value in use or fair 

value less cost of disposal model. 

These models are inclusive of a high 

degree of estimation uncertainty, 

particularly owing to the uncertain 

impact of covid on future cashflows 

of the cash generating units. The 

impairment review of tangible fixed 

assets for stores has therefore been 

Completeness of the impairment model

•  We evaluated the completeness of information included in the 

impairment model through the use of information maintained by a  

3rd party in respect of the Group’s store lease portfolio.

Assessment of assumptions within the cashflows

•  We challenged the appropriateness of management’s EBITDA growth 

rates through the analysis of historical forecasting accuracy and post 

year end trading results with particular focus on the impact of Covid 

on those forecasts. 

raised as a key audit matter. 

•  We confirmed consistency of the forecasts with those used in the 

going concern assessment. 

•  We assessed whether the lease terms taken into account in the cash 

flow forecasts were reasonable.

Discount rate assumptions

•  We assessed the appropriateness of the discount rate applied 

reperforming the client calculation and confirming the method adopted 

was appropriate using our valuation experts. 

Disclosures

•  We assessed the completeness and accuracy of disclosures with the 

financial statements in accordance with accounting standards.

Key observations

•  We are satisfied that the judgements applied, impairments recorded 

and disclosures within the financial statements are appropriate. 

Hotel Chocolat Group plc Annual Report and Accounts 202171

Key audit matter 

Recoverability 

of loan to Hotel 

Chocolat KK

Note 2 sets out the 

accounting policy.

Note 3 sets out the 

critical estimate and 

judgements.

Note 23 sets out 

the loan and the 

unaudited financial 

information for the 

How the scope of our audit  
addressed the key audit matter

During the financial period, Hotel 

We assessed the forecast model used to determine anticipated future 

Chocolat advanced a further 

cash flows in the directors’ recoverability assessment. To do this:

£6,448k to its joint venture, Hotel 

Chocolat KK.

The covid pandemic has impacted 

the performance of the entity,

The recoverability of the loan to the 

joint venture is reliant on the future 

cash flows of Hotel Chocolat KK 

and the directors have accordingly 

prepared a value in use assessment 

and determined that no impairment 

•  We confirmed the cashflows from Hotel Chocolat included in this 

forecast were consistent with the base case forecasts used to support 

the Group’s going concern assessment.

•  We evaluated the assumptions used within the forecast models 

including the growth rates and whether such plans align with the 

expectation of the retail industry in Japan, as adjusted for Hotel 

Chocolat KK specific circumstances.

•  We reviewed the loan agreement signed post year end and confirmed 

it was consistent with the forecasts for the Joint venture and with 

needs to be recognised. 

those used in Hotel Chocolat.

joint venture. 

Due to the degree of estimation 

•  We assessed whether the disclosures in the financial statements detail 

uncertainty inherent in this 

the key judgements within the recoverability assessment and sources 

assessment this was considered to 

of estimation uncertainty.

be a key audit matter. 

•  We considered management’s assessment of the risk of default 

and probability of default by review of the current trading of Hotel 

Chocolates KK and the strategic plans for the business in Japan. 

Key observations

As a result of performing the procedures above we consider the 

estimates included in the value in use assessment to be reasonable. 

Strategic Report Company OverviewGovernanceFinancial Statements72

INDEPENDENT AUDITOR’ S REPORT  CO NTI N U E D

To   t h e   m e m b e r s   o f   H o t e l   C h o c o l a t   G r o u p   p l c

OU R APPLIC ATION OF MATERIALIT Y

We apply the concept of materiality both in planning and performing our audit, and in evaluating the effect of misstatements. 
We consider materiality to be the magnitude by which misstatements, including omissions, could influence the economic 
decisions of reasonable users that are taken on the basis of the financial statements. 

In order to reduce to an appropriately low level the probability that any misstatements exceed materiality, we use a lower 
materiality level, performance materiality, to determine the extent of testing needed. Importantly, misstatements below these levels 
will not necessarily be evaluated as immaterial as we also take account of the nature of identified misstatements, and the particular 
circumstances of their occurrence, when evaluating their effect on the financial statements as a whole. Based on our professional 
judgement, we determined materiality for the financial statements as a whole and performance materiality as follows:

Materiality

Basis for determining 

materiality

Group financial statements

Parent company financial statements

2021 
£

472,000

2020
£

495,000

2021 
£

354,000

2020
£

396,000

5% of profit before tax 

5% of normalised (3 year 

75% of Group materiality 

2% of total assets 

and exceptional items.

average) profit before tax 

and exceptional items

Rationale for the  

benchmark applied

We consider profit 

We used average loss/

Calculated as a 

Total assets is considered 

before tax and 

profit before tax adjusted 

percentage of Group 

to be the most 

exceptional items to be 

for exceptional items as 

materiality given the 

appropriate measure as 

the most appropriate 

a benchmark given the 

assessment of  

the Company is a holding 

benchmark as it provides 

importance of loss or 

aggregation risk.

company that does  

a more stable measure 

profit as a measure for 

year on year than group 

shareholders in assessing 

profit before tax. 

the performance of the 

group financial year.

not trade.

Performance materiality

Basis for determining 

performance materiality

354,000

371,000

265,000

297,000

75% of overall materiality. In reaching our conclusion on the level of performance materiality to be applied we 

considered a number of factors including the expected total value of known and likely misstatements (based 

on past experience), our knowledge of the group’s internal controls and management’s attitude towards 

proposed adjustments

Component materiality

We set materiality for each component of the Group based on a percentage of between 53% and 95% of Group materiality 
dependent on the size and our assessment of the risk of material misstatement of that component. Component materiality 
ranged from £250,000 to £450,000. In the audit of each component, we further applied performance materiality levels of 
75% of the component materiality to our testing to ensure that the risk of errors exceeding component materiality was 
appropriately mitigated.

Reporting threshold 

We agreed with the Audit Committee that we would report to them all individual audit differences in excess of £23,000 (2020: 
£24,000). We also agreed to report differences below this threshold that, in our view, warranted reporting on qualitative grounds.

Hotel Chocolat Group plc Annual Report and Accounts 202173

OTHER IN FORMATION

The directors are responsible for the other information. The other information comprises the information included in the 
Annual Report and Accounts other than the financial statements and our auditor’s report thereon. Our opinion on the financial 
statements does not cover the other information and, except to the extent otherwise explicitly stated in our report, we do not 
express any form of assurance conclusion thereon. Our responsibility is to read the other information and, in doing so, consider 
whether the other information is materially inconsistent with the financial statements, or our knowledge obtained in the course 
of the audit, or otherwise appears to be materially misstated. If we identify such material inconsistencies or apparent material 
misstatements, we are required to determine whether this gives rise to a material misstatement in the financial statements 
themselves. If, based on the work we have performed, we conclude that there is a material misstatement of this other 
information, we are required to report that fact.

We have nothing to report in this regard.

OTHER COM PAN IES ACT 20 0 6 RE PORTING

Based on the responsibilities described below and our work performed during the course of the audit, we are required by the 
Companies Act 2006 and ISAs (UK) to report on certain opinions and matters as described below. 

Strategic report and 

Directors’ report 

In our opinion, based on the work undertaken in the course of the audit:

•  the information given in the Strategic report and the Directors’ report for the financial year for which the 

financial statements are prepared is consistent with the financial statements; and

•  the Strategic report and the Directors’ report have been prepared in accordance with applicable legal 

requirements.

In the light of the knowledge and understanding of the Group and Parent Company and its environment 

obtained in the course of the audit, we have not identified material misstatements in the Strategic report or 

the Directors’ report.

Matters on which we  

We have nothing to report in respect of the following matters in relation to which the Companies Act 2006 

are required to report  

requires us to report to you if, in our opinion:

by exception

•  adequate accounting records have not been kept by the Parent Company, or returns adequate for our audit 

have not been received from branches not visited by us; or

•  the Parent Company financial statements are not in agreement with the accounting records and returns; or

•  certain disclosures of Directors’ remuneration specified by law are not made; or

•  we have not received all the information and explanations we require for our audit.

RES PON S IB ILITIES OF DIRECTORS

As explained more fully in the Statement of Directors’ responsibilities, the Directors are responsible for the preparation of 
the financial statements and for being satisfied that they give a true and fair view, and for such internal control as the Directors 
determine is necessary to enable the preparation of financial statements that are free from material misstatement, whether due 
to fraud or error.

In preparing the financial statements, the Directors are responsible for assessing the Group’s and the Parent Company’s ability 
to continue as a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of 
accounting unless the Directors either intend to liquidate the Group or the Parent Company or to cease operations, or have no 
realistic alternative but to do so.

Strategic Report Company OverviewGovernanceFinancial Statements74

INDEPENDENT AUDITOR’ S REPORT  CO NTI N U E D

To   t h e   m e m b e r s   o f   H o t e l   C h o c o l a t   G r o u p   p l c

AU DITOR’ S RES PON S IB ILITIES FOR THE AU DIT OF THE FINANCIAL STATE M ENTS

Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material 
misstatement, whether due to fraud or error, and to issue an auditor’s report that includes our opinion. Reasonable assurance 
is a high level of assurance but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a 
material misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or 
in the aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of these 
financial statements.

Extent to which the audit was capable of detecting irregularities, including fraud

Irregularities, including fraud, are instances of non-compliance with laws and regulations. We design procedures in line with our 
responsibilities, outlined above, to detect material misstatements in respect of irregularities, including fraud. The extent to which 
our procedures are capable of detecting irregularities, including fraud is detailed below:

In identifying and assessing risks of material misstatement in respect of irregularities, including fraud, we considered the following:

•  the nature of the control environment and business performance;

•  the results of our enquiries with management and the directors about their own identification of the risk of irregularities;

•  any matters we identified through the review of their policies and procedures; and

•  the matters discussed amongst the audit engagement team regarding how and where fraud might occur in the financial statements.

We gained an understanding of the legal and regulatory framework in which the Group operates along with the industry through 
the enquires with management and review of relevant documentation and considered the risk of fraud and non-compliance with 
applicable laws and regulations. These included the Companies Act 2006, employment law, pensions and tax legislation.

There were no matters or non-compliance or fraud that were communicated to the audit engagement team. The engagement 
team was deemed to collectively have the appropriate competence and capabilities to identify or recognise non-compliance with 
laws and regulations. We communicated relevant identified laws and regulations and potential fraud risks to all engagement team 
members and remained alert to any indications of fraud or non-compliance with laws and regulations throughout the audit.

Our procedures included but were not limited to assessing the susceptibility of the company’s financial statements to material 
misstatement, including how fraud might occur, by meeting with management to understand where it is considered there was 
a susceptibility of fraud. We also considered potential fraud drivers: including financial or other pressures, opportunity, and 
personal or corporate motivations. We considered the programmes and controls that the company has established to address 
risks identified, or that otherwise prevent, deter and detect fraud; and how senior management monitors those programmes 
and controls. 

Where the risk was considered to be higher, we performed audit procedures to address each identified fraud risk, including in 
relation to revenue recognition and management override of controls. These procedures included;

•  Identifying and testing journal entries, in particular journal entries posted to revenue, unusual account combinations and 

journals posted by unexpected users;

•  Enquiries with management and those charged with governance;

•  Review of board minutes throughout the year and subsequent to the year-end;

•  Review of correspondence between the group and regulatory bodies;

•  Review of tax compliance and involvement of our tax experts in the audit; and

•  Challenging assumptions and judgement made by management in their significant accounting estimates and judgements.

Hotel Chocolat Group plc Annual Report and Accounts 202175

Our audit procedures were designed to respond to risks of material misstatement in the financial statements, recognising that 
the risk of not detecting a material misstatement due to fraud is higher than the risk of not detecting one resulting from error, as 
fraud may involve deliberate concealment by, for example, forgery, misrepresentations or through collusion. There are inherent 
limitations in the audit procedures performed and the further removed non-compliance with laws and regulations is from the 
events and transactions reflected in the financial statements, the less likely we are to become aware of it.

A further description of our responsibilities is available on the Financial Reporting Council’s website at: www.frc.org.uk/
auditorsresponsibilities. This description forms part of our auditor’s report.

U S E OF OU R RE PORT

This report is made solely to the Parent Company’s members, as a body, in accordance with Chapter 3 of Part 16 of the 
Companies Act 2006. Our audit work has been undertaken so that we might state to the Parent Company’s members those 
matters we are required to state to them in an auditor’s report and for no other purpose. To the fullest extent permitted by 
law, we do not accept or assume responsibility to anyone other than the Parent Company and the Parent Company’s members 
as a body, for our audit work, for this report, or for the opinions we have formed.

Samantha Russell (Senior Statutory Auditor)
For and on behalf of BDO LLP, Statutory Auditor

London, UK

4 October 2021

BDO LLP is a limited liability partnership registered in England and Wales (with registered number OC305127).

Strategic Report Company OverviewGovernanceFinancial Statements76

CONSOLIDATED STATEMENT OF COMPREHENSIVE INCOME

F o r   t h e   p e r i o d   e n d e d   2 7   J u n e   2 0 21

Revenue

Cost of sales 

Gross profit

Operating expenses 

Exceptional items

Profit/(Loss) from operations

Finance income

Finance expenses

Share of joint venture post-tax results (loss)

Profit/(Loss) before tax 

Tax (expense)/credit*

Profit/(Loss) for the period*

Other comprehensive (loss)/income: 

Items that may be subsequently reclassified to profit or loss:

Derivative financial instruments

Deferred tax credit/(charge) on derivative financial instruments

Currency translation differences arising from consolidation

Other comprehensive (loss)/income, net of tax

Total comprehensive income/(loss) for the period*

Earning/(loss) per share – Basic*

Earning/(loss) per share – Diluted*

*  Restated 52 weeks ended 28 June 2020 – see Note 14.

52 weeks ended 
27 June 2021
 £000

Restated* 
52 weeks ended 
28 June 2020 
£000

164,551

(62,877)

101,674

(89,873)

(2,311)

9,490

238

(1,650)

(254)

7,824

(2,139)

5,685

(1,897)

308

(825)

(2,414)

3,271

4.5p

4.5p

136,290

(53,256)

83,034

(79,089)

(9,968)

(6,023)

159

(1,668)

(9)

(7,541)

84

(7,457)

1,276

(221)

326

1,381

(6,076)

(6.3p)

(6.3p)

Notes

4

5

6

11

11

12

14

20

19

15

15

Hotel Chocolat Group plc Annual Report and Accounts 2021CONSOLIDATED STATEMENT OF FINANCIAL POSITION

A s   a t   2 7   J u n e   2 0 21

Notes

As at 27 June 2021 
£000

Restated* 
As at 28 June 2020
 £000

77

ASSETS

Non-current assets

Intangible assets

Property, plant and equipment

Right of use asset

Deferred tax asset

Derivative financial assets

Loan to Hotel Chocolat KK

Current assets

Derivative financial assets

Inventories

Trade and other receivables*

Corporation tax receivable

Cash and cash equivalents*

Total assets

LIABILITIES

Current liabilities

Trade and other payables

Lease liabilities

Derivative financial liabilities

Non-current liabilities

Other payables and accruals

Lease liabilities

Derivative financial liabilities

Provisions

Total liabilities

NET ASSETS

EQUITY 

Share capital

Share premium

Retained earnings*

Translation reserve

Merger reserve

Capital redemption reserve

Other reserves*

Total equity attributable to shareholders

*  Restated 52 weeks ended 28 June 2020 – see Note 14 and Note 25.

16

17

18

19

20

23

20

21

22

25

26

18

20

26

18

20

28

29

30

30

30

30

30

30

3,976

53,496

30,357

479

–

12,153

100,461

–

32,038

12,421

1,049

10,046

55,554

156,015

(42,223)

(9,061)

(925)

(52,209)

(2)

(30,503)

(28)

(1,585)

(32,118)

(84,327)

71,688

126

38,684

28,976

754

223

6

2,919

71,688

2,897

41,868

39,848

597

92

5,705

91,007

1,100

13,916

7,492

1,520

27,503

51,531

142,538

(27,251)

(10,993)

(27)

(38,271)

(31)

(35,960)

(327)

(959)

(37,277)

(75,548)

66,990

126

37,627

23,290

1,579

223

6

4,139

66,990

The financial statements of Hotel Chocolat Group plc, registered number 08612206 were approved by the Board of Directors 
and authorised for issue on 4 October 2021. They were signed on its behalf by:

Matt Pritchard
Chief Financial Officer

4 October 2021

Strategic Report Company OverviewGovernanceFinancial Statements78

CONSOLIDATED STATEMENT OF CASH FLOW

F o r   t h e   p e r i o d   e n d e d   2 7   J u n e   2 0 21

Notes

52 weeks ended
 27 June 2021 
£000

Restated*
52 weeks ended
 28 June 2020 
£000

Profit/(Loss) before tax for the period

Adjusted by:

Depreciation of property, plant and equipment

Depreciation of right of use asset

Impairment loss 

Amortisation of intangible assets

Gain on lease modification

Net interest expense

Share-based payments

Share of joint venture loss

Loss/(profit) on disposal of property, plant and equipment

Loss on fair value adjustment to joint venture

Operating cash flows before movements in working capital

(Increase)/decrease in trade and other receivables*

Increase in inventories

Increase in trade and other payables and provisions

Cash inflow generated from operations*

Interest received

Income tax paid

Interest paid on:

– bank loans and overdraft 

– derivative financial liabilities

– IFRS 16

Cash flows from operating activities*

Purchase of property, plant and equipment

Proceeds from disposal of property, plant and equipment

Purchase of intangible assets

Loan to joint venture

Acquisition of joint venture

Cash flows used in investing activities

Dividends paid

Issue of ordinary shares

Costs associated to issue of ordinary shares

Capital element of leases

Cash flows (used in)/generated from financing activities

Net change in cash and cash equivalents* 

Cash and cash equivalents at beginning of period*

Foreign currency movements

Cash and cash equivalents at end of period*

*  Restated 52 weeks ended 28 June 2020 – see Note 25.

7,824

5,543

9,287

2,311

965

(25)

1,412

911

254

112

46

28,640

(4,718)

(19,673)

13,819

18,068

–

(1,152)

(328)

(198)

(1,121)

15,269

(18,632)

–

(1,551)

(3,607)

(300)

(24,090)

–

347

–

(8,773)

(8,426)

(17,247)

27,503

(210)

10,046

(7,541)

5,781

10,953

9,968

598

(80)

1,509

362

9

(69)

–

21,490

1,352

(1,106)

5,589

27,325

29

(2,541)

(108)

(223)

(1,378)

23,104

(12,740)

79

(1,473)

(3,114)

–

(17,248)

(1,386)

26,316

(426)

(7,777)

16,727

22,583

4,971

(51)

27,503

17

17

17

16

11

10

12

6

6

25

25

Hotel Chocolat Group plc Annual Report and Accounts 2021 
 
 
79

CONSOLIDATED STATEMENT OF CHANGES IN EQUIT Y

F o r   t h e   p e r i o d   e n d e d   2 7   J u n e   2 0 21

Share 
capital 
£000

Share 
premium 
£000

Retained 
earnings* 
£000

Translation 
reserve
 £000

Merger 
reserve 
£000

Capital 
redemption 
reserve 
£000

Equity as at 1 July 2019

113

11,750

32,133

1,253

223

Loss for the period*

Fair value movement on hedges

Deferred tax charge on hedges

Currency translation differences  

arising from consolidation

Total comprehensive income 

for the period:

Issue of share capital

Dividends

Costs associated to issue of share capital

Share-based payments

Deferred tax charge on share-based payments

Current tax of share-based payments – 

Restatement*

Forex reclassified to cost of sales and inventory

–

–

–

–

–

–

–

–

–

–

(7,457)

–

–

–

–

–

–

326

(7,457)

326

13

26,303

–

–

–

–

–

–

–

–

(1,386)

(426)

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

Restated* Equity as at 28 June 2020

126

37,627

23,290

1,579

223

Profit for the period

Fair value movement on hedges

Deferred tax charge on hedges

Currency translation differences  

arising from consolidation

Total comprehensive income 

for the period:

Issue of share capital

Share-based payments

Deferred tax charge on share-based payments

Current tax of share-based payments

Forex reclassified to cost of sales and inventory

Long-term loan reserve

Equity as at 27 June 2021

*  Restated 52 weeks ended 28 June 2020 – see Note 14.

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

1,058

–

–

–

–

–

5,685

–

–

–

–

–

–

(825)

5,685

(825)

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

126

38,685

28,975

754

223

6

–

–

–

–

–

–

–

–

–

–

–

–

6

–

–

–

–

–

–

–

–

–

–

–

6

Other 
reserves* 
£000

Total 
£000

2,626

48,104

–

(7,457)

1,276

1,276

(221)

(221)

–

326

1,055

(6,076)

–

–

–

362

26,316

(1,386)

(426)

362

(699)

(699)

989

989

(194)

(194)

4,139

66,990

–

5,685

(1,897)

(1,897)

308

308

–

(825)

(1,589)

3,271

–

1,058

911

(11)

56

143

911

(11)

56

143

(730)

(730)

2,919

71,688

Strategic Report Company OverviewGovernanceFinancial Statements80

NOTES TO THE FINANCIAL STATEMENTS

1. GEN ER AL IN FORMATION

Hotel Chocolat Group plc (the Company, and together with its subsidiaries, the Group) is a company incorporated in the 
United Kingdom under the Companies Act. The registered office of the Company is Mint House, Newark Close, Royston, 
Hertfordshire, SG8 5HL, United Kingdom. The registered company number is 08612206. A list of all of the Company’s 
subsidiaries is presented in Note 24. The Group’s principal activities are that of the manufacture and retail of chocolate in  
the United Kingdom and overseas.

2 . ACCOU NTING POLICIES

The principal accounting policies applied in the preparation of the consolidated financial information are set out below.  
These policies have been consistently applied to all periods presented, unless otherwise stated. 

Basis of preparation

The consolidated financial information has been prepared in accordance with international accounting standards in conformity 
with the requirements of the Companies Act 2006. For financial years beginning after 31 December 2020, Hotel Chocolat 
Group plc will prepare consolidated information in line with IFRS, as adopted by UK international accounting standards. 
The financial statements have been prepared on the historical cost basis, except for the revaluation of derivative financial 
instruments that are measured at fair values at the end of each reporting period, as explained in the accounting policies below.

New standards impacting the Group that have been adopted in the annual financial statements for the year ended 27 June 2021, 
and which have given rise to changes in the Group’s accounting policies are:

•  Amendment to IFRS 16, ‘Leases’ – COVID-19 related rent concessions

•  IAS 1 Presentation of Financial Statements and IAS 8 Accounting Policies, Changes in Accounting Estimates and Errors 

(Amendment – Definition of Material)

•  IFRS 3 Business Combinations (Amendment – Definition of Business)

•  Revised Conceptual Framework for Financial Reporting

There are a number of new standards issued but not yet effective that the Group has decided not to adopt early, including 
Annual Improvements to IFRS Standards 2018-2020 and Amendments to IAS 37. The Group is currently assessing the impact of 
these new accounting standards.

In January 2020, the IASB issued amendments to IAS 1, which clarify the criteria used to determine whether liabilities are 
classified as current or non-current. These amendments clarify that current or non-current classification is based on whether 
an entity has a right at the end of the reporting period to defer settlement of the liability for at least twelve months after 
the reporting period. The amendments also clarify that ‘settlement’ includes the transfer of cash, goods, services, or equity 
instruments unless the obligation to transfer equity instruments arises from a conversion feature classified as an equity 
instrument separately from the liability component of a compound financial instrument. The amendments are effective for 
annual reporting periods beginning on or after 1 January 2022. Hotel Chocolat Group plc is currently assessing the impact of 
these new accounting standards and amendments.

Basis of consolidation

The consolidated financial information incorporates the financial statements of the Group and all of its subsidiary undertakings. 
The financial statements of all Group companies are adjusted, where necessary, to ensure the use of consistent accounting 
policies. Acquisitions are accounted for under the acquisition method from the date control passes to the Group. On 
acquisition, the assets and liabilities of a subsidiary are measured at their fair values. Any excess of the cost of acquisition over 
the fair values of the identifiable net assets acquired is recognised as goodwill. As allowed under IFRS 1, any acquisitions or 
group reorganisations which occurred before the transition date to IFRS have not been restated but instead the previous 
accounting treatment has been adopted. During the period ended 29 June 2014, Hotel Chocolat Group Limited (now plc) was 
incorporated and undertook a share for share exchange with the direct subsidiaries listed in Note 24 excluding Hotel Chocolat 
(St Lucia) Holdings Limited. This has been accounted for under the basis of merger accounting given that the ultimate ownership 
before and after the transaction remained the same. Merged subsidiaries undertakings are treated as if they had always been a 
member of the Group. Any difference between the nominal value of the shares acquired by the Company and those issued by 
the Company to acquire them is taken to the merger reserve.

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Going concern

The Board has concluded that it is appropriate to adopt the Going Concern basis, having undertaken a rigorous review of 
financial forecasts and available resources. The Board consider a range of potential scenarios in determining the viability of the 
Group, however for going concern purposes have assessed two scenarios:

a)  Base case: 

 The base plan assumes ongoing growth in FY22 as the Group continues to evolve from a UK-store-led brand to a global 
digital-led brand. This base case reflects the shift in sales channel mix and growth achieved in the period since stores re-
opened in April, and the higher customer lifetime value that this delivers. 

 The base case includes the necessary overhead and capital spend required to deliver FY22 growth. The base case then 
assumes flat year-on-year growth for the period to December 2022.

 Post half year, the Directors will review the cash flows & capital investments required to deliver the Groups future growth 
plans for FY23 with the possibility of increasing the Groups RCF using approved accordion.

b)  Downside scenario: 

 The downside scenario models the effect of a material slowdown in sales growth during FY22, such that the current growth 
rate falls by half for the rest of the year. FY23 sales are modelled as being broadly flat with FY22. 

The Directors have considered the levers available to mitigate the impact on profit and cash flow if performance were to fall to 
these levels. These include:

•  Reductions in working capital in response to lower sales.

•  Reduction in variable costs, including lower sales-related costs and costs of production.

•  Deferring or cancelling discretionary spend.

•  Reducing ongoing fixed costs of operation.

•  Deferring capital expenditure and overseas investment.

The downside scenario is considered prudent given recent performance. 

Based on both the scenarios modelled, the Group will be able to operate within the level of its current facilities and associated 
covenants which include Debt to EBITDA ratios and Interest cover. 

The Directors have also considered but not included as mitigations:

•  Alternate sources of funding, including asset financing of factory equipment and mortgaging of freehold property.

•  Any new additional Government support or allowances.

The Group has recently raised £40m through a successful equity placing and has a £30m Revolving Credit facility in place with 
Lloyds to June 2023. The Board will continue to review the business plan and associated funding requirements over this period, 
including the opportunity to increase banking facilities as supported by the uncapped accordion now in place. 

On this basis, the Board has a reasonable expectation that the Group and the Company have adequate resources to continue in 
operational existence for the period to December 2022 which is a period of at least twelve months from the date of approval 
of the financial statements and will not breach any covenants over the remaining term of the current facilities. For these reasons 
they continue to adopt the going concern basis of accounting in preparing the consolidated and parent company financial 
information and have concluded that there is no material uncertainty in relation to going concern.

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Revenue recognition

Revenue is the total amount receivable by the Group for goods and services supplied, excluding VAT, rebates and trade discounts.

Revenue arising from the sale of goods and services is recognised when the goods have been despatched or services delivered. 
In physical retail locations revenue is recognised at the point goods are transferred to the customer. For online, partners and 
B2B transactions revenue is recognised on delivery of goods. For the Cacao estate and hotel revenue is recognised over the 
duration of the guests stay. Revenue is recognised when the amount of revenue can be reliably measured and it is probable that 
the future economic benefit will flow to the entity.

There are a number of volume, rebate & discount agreement, which are assessed on a case by case basis as to whether they 
are distinct goods or services. Volume rebates are earned based on sales volume triggers set over specific periods and rebates 
consist of promotional or marketing support provided to customers. If the rebate is not distinct or is judged to represent a 
discount, this is accounted for as a reduction in the underlying revenue. 

Exceptional items 

Exceptional items are items of income or expense which because of their nature or size require separate presentation to allow 
shareholders to better understand the financial performance of the year and allow comparison with prior periods.

Government grants 

In response to COVID-19, the UK Government announced a number of initiatives for businesses to assist with cash flow. The 
Group has received financial assistance in the following areas.

a) 

 Retail, Hospitality and Leisure Grant (‘RHLGF’) – the business grants have been recognised in the Consolidated Statement 
of Comprehensive Income and the Group has elected to offset the grants received against the relevant rates expense, in line 
with IAS 20. Please see Note 6. 

b)   The Closed Business Lockdown Payment – restart grants, national lockdown grants and local restrictions support grants 
have been recognised in the Consolidated Statement of Comprehensive Income over the period which the Group 
recognises costs for which the grants are intended to compensate, within operating expenses. The Closed Business 
Lockdown payments have been treated the same way as the RHLGF.

c) 

 Coronavirus Job Retention Scheme – these grants are received after the costs have been incurred, on this basis and in line 
with IAS 20, these amounts have been recognised in the Consolidated Statement of Comprehensive Income and the Group 
has elected to offset the grants received against the relevant payroll expense within operating expenses. 

Operating profit

Operating profit is stated after all expenses, but before finance income or expenses. 

The Group’s consolidated financial information is presented in sterling, which is also the parent company’s functional currency.

a)  Transactions and balances

Foreign currency transactions are translated into the functional currency using the exchange rates prevailing at the dates 
of the transactions. Foreign exchange gains and losses resulting from the settlement of such transactions are recognised in 
the Consolidated Statement of Comprehensive Income. Foreign exchange gains and losses resulting from the translation of 
monetary assets and liabilities denominated in foreign currencies at the reporting period end exchange rates are also recognised 
in the Consolidated Statement of Comprehensive Income.

NOTES TO THE FINANCIAL STATEMENTS CONTINUEDHotel Chocolat Group plc Annual Report and Accounts 202183

2 . ACCOU NTING POLICIES CONTI N U ED
Foreign currency translation
b)  Group companies 

The results and financial position of Group entities that have a functional currency different from the presentation currency are 
translated into the presentation currency as follows:

•  assets and liabilities at each period end are translated at the prevailing closing rate at the date of the Consolidated Statement 

of Financial Position;

•  income and expenses for each period within the Consolidated Statement of Comprehensive Income are translated at the rate 

of exchange at the transaction date. Where this is not possible, the average rate for the period is used; and

•  on consolidation, exchange differences arising from the translation of the net investment in foreign entities are recognised in 

other comprehensive income and accumulated in the translation reserve as a separate component of equity. 

Employee benefits
a)  Short-term benefits

Wages, salaries, paid annual leave and sick leave, bonuses and non-monetary benefits are accrued in the period in which the 
associated services are rendered by employees of the Group. Please see Government grants accounting policy for treatment of 
furlough income as part of the Governments COVID-19 initiatives. 

b)  Defined contribution plans

The Group operates a defined contribution pension scheme for employees. The assets of the scheme are held separately from 
those of the Group. The annual contributions payable are charged to the Consolidated Statement of Comprehensive Income. 
The Group also contributes to the personal pension plans of some Directors at the Group’s discretion.

Share-based payments

A transaction is accounted for as a share-based payment where the Group receives services from employees, Directors or third 
parties and pays for these in shares or similar equity instruments.

The Group makes equity-settled share-based payments to certain employees and Directors. Equity-settled share-based 
schemes are measured at fair value (excluding the effect of non-market-based vesting conditions) at the date of grant, measured 
by use of an appropriate valuation model. The expected life used in the model has been adjusted, based on management’s best 
estimate, for the effects of non-transferability, exercise restrictions and behavioural considerations. 

The fair value determined at the grant date of the equity-settled share-based payments is expensed on a straight-line basis over 
the period services are received, based on the Group’s estimate of shares that will eventually vest.

Share options are forfeited when an employee ceases to be employed by the Group unless determined to be a ‘Good Leaver’. 
A ‘Good Leaver’ is a participant who ceases employment by reason of death, injury, ill-health or disability.

The Company has discretion to recover the employer’s National Insurance liability from the employee. 

Leases 
Right of use asset

The Group recognises a right of use asset at the lease commencement date. Right of use assets are initially measured at the 
amount of the lease liability, reduced for any lease incentives received, and increased for:

•  lease payments made at or before commencement of the lease;

•  initial direct costs incurred; and

•  the amount of any provision recognised where the group is contractually required to dismantle, remove or restore the leased 
asset (typically leasehold dilapidations). Subsequent to measurement, right of use assets are amortised on a straight-line basis 
over the remaining term of the lease or over the remaining economic life of the asset if assessed to be shorter.

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Lease liabilities

The lease liabilities are measured at the present value of the remaining lease payments, discounted using an incremental 
borrowing rate as at lease commencement date. The incremental borrowing rate is the rate at which a similar borrowing could 
be obtained over a similar term in a similar economic environment. Judgement is required to determine an approximation with 
consideration given to the Groups borrowing facilities and LIBOR adjusted by an indicative credit premium and lease specific 
adjustments linked to store performance, store type and location.

Subsequently, the lease liability is increased by the interest cost on the lease liability and decreased by the lease payments made. 
It is re-measured if there is a modification, a change in lease term or a change in the fixed lease payment.

Lease liabilities include fixed payments, variable lease payments that are based on an index or a rate, amounts expected to be 
paid when the lease ends, and the payment of penalties for terminating the lease if this is expected to be terminated early. 

Lease payments which are variable in nature and are not linked to any index or rate are expensed in the period to which 
they relate.

Lease modifications

The Group has taken advantage of the IASB Practical Expedient allowing rent concessions, relating to the COVID-19 pandemic, 
to be treated as variable lease payments and recognised directly in the Statement of Comprehensive Income. The concessions 
received by Hotel Chocolat relate to the same type of lease, i.e. property rental leases, and therefore the Group has chosen to 
apply the practical expedient across all leases where permitted by the IASB. Not all lease modifications qualified for the practical 
expedient and those that didn’t were treated in one of the following two ways: 

1.  Where the consideration of the lease changed

Lease liabilities were remeasured based on the revised payment amounts and frequency. The difference between the revised 
liability and the original liability at the effective date (the date the change came into force) was then applied as a matching 
adjustment to the right of use asset.

2.  Where the scope of the lease changed (specif ically where break options were triggered within property leases)

Remeasurements involved the recalculation of right of use assets on a proportionate basis. This meant taking the length of time 
from the effective date to the revised lease end date and dividing by the length of time from the effective date to the original 
lease end date to calculate a percentage reduction for the asset value. The lease liability was remeasured based on the net 
present value of revised lease payments up to the break date, using a revised IBR. Any difference between the remeasured  
asset and liability was taken as a gain or a loss to the Consolidated Statement of Comprehensive Income.

Under both of the previous two remeasurement methods, lease payments are discounted using an updated discount rate and 
the revised right of use asset is amortised on a straight line basis to the revised lease end date.

Short-term / low value exemptions

Payments associated with short-term leases and all leases of low-value assets are recognised on a straight line basis as an 
expense in the Consolidated Statement of Comprehensive Income. Short-term leases are leases with a lease term of 12 months 
or less; for the current financial year this includes all property leases with a holding over or tenancy-at-will status. Where 
renewal discussions on a lease extension are ongoing with the landlord at the lease expiry date, the expired lease is treated as 
a disposal and the new lease recognised after the agreement is finalised as an addition. Low-value assets comprise storage rents 
and office equipment.

NOTES TO THE FINANCIAL STATEMENTS CONTINUEDHotel Chocolat Group plc Annual Report and Accounts 202185

2 . ACCOU NTING POLICIES CONTI N U ED
Property, plant and equipment

Property, plant and equipment is stated at historic cost, including expenditure that is directly attributable to the acquired item, 
less accumulated depreciation and impairment losses.

Freehold land is not depreciated. Depreciation on assets under construction does not commence until they are complete and 
available for use. Depreciation is provided on all other items of property, plant and equipment so as to write off their carrying 
value over their expected useful economic lives.

Management estimates that the useful life of assets is as follows: 

Leasehold property 

Plant and machinery 

– Over the remaining lease term

– 5 to 15 years on a straight line basis

Fixtures, fittings, equipment, and hardware 

– 5 to 10 years on a straight line basis

Freehold property 

Intangible assets

– 50 years on a straight line basis

Goodwill arising on the acquisition of a subsidiary undertaking is the difference between the fair value of the consideration paid 
and the fair value of the assets and liabilities acquired. 

Positive goodwill is capitalised. 

Impairment tests on the carrying value of goodwill are undertaken:

•  at the end of the first full financial period following acquisition and at the end of every subsequent financial period; and

•  in other periods if events or changes in circumstances indicate that the carrying value may not be recoverable.

Website development costs where Group companies’ websites are expected to generate future revenues in excess of the costs 
of developing those websites, together with expenditure on the functionality of the website is capitalised and treated as an 
intangible asset. Expenditure incurred on maintaining websites and expenditure incurred on developing websites used only for 
advertising and promotional purposes is expensed through the Consolidated Statement of Comprehensive Income as incurred. 

The cost of development and/or implementation of other software utilised by the Group is amortised over the useful economic 
life of the software.

Management estimates that the useful life of assets is as follows: 

Software 

– 3 to 10 years on a straight line basis

Website development costs 

– 3 to 5 years on a straight line basis

Inventories

Inventories are carried at the lower of cost or net realisable value. The costs of raw materials, consumables, work in progress 
and finished goods are measured by means of weighted average cost using standard costing techniques. The cost of finished 
goods comprises direct production costs such as raw materials, consumables, utilities and labour, and production overheads such 
as employee costs, maintenance and indirect factory costs. Standard costs are reviewed regularly in order to ensure relevant 
measures of utilisation, production lead-time and appropriate levels of manufacturing expense are reflected in the standards.

Net realisable value is calculated based on the revenue from sale in the normal course of business less any costs to sell.  
Due allowance is made for obsolete and slow moving items.

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Loan to joint venture 

The loan to the joint venture was initially measured at fair value upon recognition. The loan has subsequently been classified 
under IFRS 9 as an amortised cost asset. The Group applies the IFRS 9 general approach to measuring expected credit losses on 
the joint venture loan, on the basis of possible situations and developments that may lead to the joint venture defaulting within a 
period of 12 months. The Group therefore considers the change in credit risk by reference to the performance of the joint venture. 
However, if the Group believes that significant change has occurred in the credit risk of the joint venture, expected credit losses are 
reassessed over the lifetime of the loan. Relevant information that is accessible without undue cost or effort is used to determine 
(twice a year) whether the credit risk has increased significantly and to measure expected credit losses. A significant increase in the 
risk is deemed to have occurred if performance of the joint venture has fallen significantly below expectations. 

Interest in other entities

The Group’s joint ventures are entities over which the Group shares joint control and has an interest in the net assets of the 
entity. The Group applies equity accounting for joint ventures.

Business combinations

On acquisition, the assets and liabilities of a subsidiary are measured at their fair values. Any excess of the cost of acquisition 
over the fair values of the identifiable net assets acquired is recognised as goodwill.

If a business combination occurs in stages, the accounting treatment of an entity’s pre-combination interest in an acquiree 
is consistent with the view that obtaining control is triggered by a significant economic event. The acquirer remeasures any 
previously held interest at fair value and takes this amount into account in the determination of goodwill. Any resultant gain 
or loss is recognised in the Consolidated Statement of Comprehensive Income as appropriate.

Impairment

Impairment of loans and receivables (including trade receivables) follows a two stage process:

1. separate identification of specific poorly performing loans and receivables and appropriate impairment; and

2. for the remaining loans and receivables an ‘expected loss’ model calculates (on a discounted basis) the expected losses using 
year-end balances and the probability of a loss based on historic figures.

(i) Expected losses on financial assets 

The Group applies the IFRS 9 simplified approach to measuring expected credit losses using a lifetime expected credit loss 
provision for financial assets. To measure expected credit losses on a collective basis, financial assets are grouped based on 
similar credit risk and ageing. 

Expected loss rates for the recently expanded corporate/wholesale business are based on historical credit losses experienced 
over the last 12 months to the period end. There are no expected losses for retail sales as consideration is received at the point 
of sale. 

The Group applies the general approach under IFRS 9 for measuring expected credit losses for the joint venture loan.  
There is little historical information on which to base an expected credit loss as this is the first time that the Group has 
extended a loan facility to a joint venture. The expected credit losses are based on current and forward looking information 
affecting the joint venture.

(ii) Impairment of non-financial assets

Impairment tests on goodwill are undertaken at each reporting period. The carrying values of both tangible and intangible assets 
are reviewed at the end of each reporting period for impairment when there is an indication that the assets might be impaired. 
Impairment is measured by comparing the carrying values of the assets with their recoverable amounts. The recoverable 
amount of the assets is the higher of the assets fair value less costs to sell and their value in use, which is measured by reference 
to discounted future cash flow. An impairment loss is recognised in the Consolidated Statement of Comprehensive Income.

NOTES TO THE FINANCIAL STATEMENTS CONTINUEDHotel Chocolat Group plc Annual Report and Accounts 202187

2 . ACCOU NTING POLICIES CONTI N U ED
Impairment (continued)

In respect of assets other than goodwill, and when there is a change in the estimates used to determine the recoverable 
amount, a subsequent increase in the recoverable amount of an asset is treated as a reversal of the previous impairment loss 
and is recognised to the extent of the carrying amount of the asset that would have been determined (net of amortisation 
and depreciation) had no impairment loss been recognised. The reversal is recognised in the Consolidated Statement of 
Comprehensive Income.

Deferred taxation

Deferred tax assets and liabilities are recognised where the carrying amount of an asset or liability in the Consolidated 
Statement of Financial Position differs from its tax base, except for differences arising on:

•  the initial recognition of goodwill;

•  the initial recognition of an asset or liability in a transaction which is not a business combination and at the time of the 

transaction affects neither accounting or taxable profit; and

•  investments in subsidiaries where the Group is able to control the timing of the reversal of the difference and it is probable 

that the difference will not reverse in the foreseeable future.

Recognition of deferred tax assets is restricted to those instances where it is probable that taxable profit will be available against 
which the difference can be utilised. The amount of the asset or liability is determined using tax rates that have been enacted or 
substantively enacted by the balance sheet date and are expected to apply when the deferred tax liabilities or assets are settled 
or recovered. Deferred tax balances are not discounted.

Deferred tax assets and liabilities are offset when the Group has a legally enforceable right to offset current tax assets and 
liabilities and the deferred tax assets and liabilities relate to taxes levied by the same tax authority on either:

•  the same taxable Group company; or 

•  different entities which intend either to settle current tax assets and liabilities on a net basis, or to realise the assets and 

settle the liabilities simultaneously, in each future period in which significant amounts of deferred tax assets and liabilities are 
expected to be settled or recovered.

Operating segments

Operating segments are reported in a manner consistent with the internal reporting provided to the chief operating decision-
maker. The chief operating decision-maker has been identified as The Board.

The Board considers that the Group’s activity constitutes one operating and one reporting segment, as defined under IFRS 8.  
The total profit measures are operating profit and profit for the period, both disclosed on the face of the Consolidated 
Statement of Comprehensive Income. No differences exist between the basis of preparation of the performance measures  
used by management and the figures in the Group financial information.

Cash and cash equivalents

Cash and cash equivalents include cash in hand and deposits held on call, together with other short-term highly liquid 
investments which are not subject to significant changes in value and have original maturities of less than three months. The 
Group’s bank facilities are provided under a Group facility. During the period ended 27 June 2021, the Group changed its 
accounting policy in relation to ‘cash in transit’ to recognise this as cash and cash equivalents only when received, as a result  
the comparative amounts for other debtors and cash and cash equivalents have been restated. 

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2 . ACCOU NTING POLICIES CONTI N U ED
Financial instruments

Financial instruments are recognised and classified according to the substance of the contractual arrangements into which the 
Group enters. An equity instrument is any contract that evidences a residual interest in the assets of the entity after deducting 
all of its financial liabilities.

Financial assets 

On initial recognition, financial assets are classified as either fair value through profit or loss, amortised cost or fair value through 
Other Comprehensive Income. The classification depends on the purpose for which the financial assets were acquired.

Fair value through profit or loss assets comprise in the money derivatives. They are carried in the Consolidated Statement of 
Financial Position at fair value with changes in fair value recognised in the Consolidated Statement of Comprehensive Income. 
There are no other assets classified as fair value through profit or loss.

Amortised cost assets are non-derivative financial assets with fixed or determinable payments that are not quoted on an active 
market. They arise principally through the provision of services to customers (e.g. trade receivables) and through the loan to a 
joint venture. The Group’s assets at amortised cost comprise trade and other receivables, loan to joint venture and cash and 
cash equivalents including cash held at bank.

The Group applies the simplified approach under IFRS 9 for measuring expected credit losses using a lifetime expected credit 
loss provision for trade receivables. To measure expected credit losses on a collective basis, trade receivables are grouped 
based on similar credit risk and ageing. Expected loss rates are based on historical credit losses experienced and are then 
adjusted for current and forward looking information on factors affecting the Group’s customers.

The Group applies the general approach under IFRS 9 for measuring expected credit losses for the joint venture loan. There 
is little historical information on which to base an expected credit loss as this is the first time that the Group has extended a 
loan facility to a joint venture. The expected credit losses are based on current and forward looking information affecting the 
joint venture.

Financial liabilities

Financial liabilities are recognised when, and only when, the Group becomes a party to the contractual provisions of the financial 
instrument.

On initial recognition, financial liabilities are classified as either fair value through profit or loss, or other financial liabilities.

Fair value through profit or loss liabilities arise out of the money derivatives. They are carried in the Consolidated Statement of 
Financial Position at fair value with changes in fair value recognised in the Consolidated Statement of Comprehensive Income. 
There are no other liabilities classified as fair value through profit or loss.

Other financial liabilities are recognised initially at fair value plus directly attributable transaction costs and subsequently 
measured at amortised cost using the effective interest method.

A financial liability is de-recognised when the obligation under the liability is discharged, cancelled or expires. When an existing 
financial liability is replaced by another from the same party on substantially different terms, or the terms of an existing liability 
are substantially modified, such an exchange or modification is treated as a de-recognition of the original liability and the 
recognition of a new liability, and the difference in the respective carrying amounts is recognised in the Consolidated Statement 
of Comprehensive Income.

NOTES TO THE FINANCIAL STATEMENTS CONTINUEDHotel Chocolat Group plc Annual Report and Accounts 202189

2 . ACCOU NTING POLICIES CONTI N U ED
Hedge accounting

Hedge accounting is applied to financial assets and financial liabilities only where all of the following criteria are met:

•  The hedging instrument is measured at fair value through Other Comprehensive Income/(Loss) and is with an external  

party to the Group;

•  The hedged items are reliably measurable;

•  The items are managed as a group for risk management purposes;

•  For cash flow hedges the foreign currency and the reporting period, nature and volume of forecast transactions expecting to 

affect profit or loss is specified;

•  At the inception of hedge there is formal designation and documentation of the hedging relationship, the Group’s risk 

management objective and strategy for undertaking the hedge, the hedged item and hedging instrument, and how the hedge 
effectiveness will be assessed;

•  An economic relationship exists between the hedged item and the hedging instrument;

•  Credit risk does not dominate changes in value; and

•  The hedge ratio is the same for both the hedging relationship and the quantity of the hedged item actually hedged and the 

quantity of the hedging instrument used to hedge it.

Cash flow hedges

The effective part of forward contracts designated as a hedge of the variability in cash flows of foreign currency risk arising from 
firm commitments, and highly probable forecast transactions, are measured at fair value with changes in fair value recognised in 
Other Comprehensive Income and accumulated in the hedging reserve, within other reserves. The Group uses such contracts 
to fix the cost of foreign currency transactions in the functional currency of the Group entity concerned. If a highly probable 
forecast transaction results in the recognition of a non-monetary asset, the cumulative loss/(gain) is added to/(subtracted from) 
the cost of the asset acquired (‘basis adjustment’). Otherwise the cumulative gain or loss recognised in Other Comprehensive 
Income is reclassified from the hedging reserve to profit or loss at the same time as the hedged transaction affects profit or loss. 
The two transactions are recognised in the same line item.

If a forecast transaction is no longer considered highly probable but the forecast transaction is still expected to occur, the 
cumulative gain or loss recognised in Other Comprehensive Income is frozen and recognised in the Consolidated Statement 
of Comprehensive Income in accordance with the policy set out in the paragraph above. Subsequent changes in the fair value 
of the derivative are recognised in the Consolidated Statement of Comprehensive Income. If the Group closes out its position 
before the transaction takes place (even though it is still expected to take place) the cumulative gain or loss on changes in fair 
value of the derivative is similarly recognised in accordance with the policy set out in the paragraph above. If, at any point, the 
hedged transaction is no longer expected to occur, the cumulative gain or loss is reclassified from the hedging reserve to the 
Consolidated Statement of Comprehensive Income immediately.

Equity instruments

Ordinary shares are classified as equity. Incremental costs directly attributable to the issue of new shares or options are shown 
in equity as a deduction, net of tax, from proceeds within share premium. Dividends on ordinary shares are recognised as 
liabilities when approved for distribution.

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3. S U M MARY OF CRITIC AL ACCOU NTING ESTIMATES AN D J U DGE M ENTS

The preparation of financial information in conformity with IFRS requires the use of certain critical accounting estimates. It also 
requires the Directors to exercise their judgement in the process of applying the accounting policies. These judgements are 
continually evaluated by the Directors and management and are based on historical experience and other factors, including 
expectations of future events that are believed to be reasonable under the circumstances. 

The key estimates and underlying assumptions concerning the future and other key sources of estimation uncertainty at the 
Statement of Financial Position date, that have a significant risk of causing a material adjustment to the carrying amounts of 
assets and liabilities within the next financial period, are reviewed on an ongoing basis. Revisions to accounting estimates are 
recognised in the period in which the estimate is revised if the revision affects only that period, or in the period of the revision 
and future periods if the revision affects both current and future periods.

The critical judgements and estimates which have a significant risk of causing a material adjustment to the carrying amount of 
assets and liabilities are discussed below:

• 

Joint Venture of Hotel Chocolat KK (Critical accounting estimate and judgement)

 As described in Notes 12 and 23, the Group acquired a 20% interest in joint venture Hotel Chocolat KK during the period 
ended 30 June 2019. Management uses judgement in determining that the 20% interest in Hotel Chocolat KK does not result 
in control of the entity and therefore the entity is not consolidated within the Group. The entity is recognised as a joint 
venture as the parties to the joint arrangement have joint rights to the net assets of the arrangement.

 The total balance of the loan at 27 June 2021 is £12,153k (28 June 2020: £5,705k). Management made a number of 
judgemental estimates of anticipated revenues and profits from Hotel Chocolat KK using the forecasts for the period of the 
loan. The loan was being renegotiated at the year end increasing both the value and the loan repayment date to December 
2028. The revised loan agreement was signed in September 2021. Refer to note 23.

• 

Inventory valuation (Critical accounting estimate)

 The costs of raw materials, consumables, work in progress and finished goods are measured by means of weighted average 
cost using standard costing techniques. Management applies judgement in determining the appropriate stock provisions 
based on past experience of future sales. 

• 

Impairments (Critical accounting estimate and judgement)

 Impairment tests are performed at the end of each reporting period, when there are indicators to do so. Management uses 
judgement to determine future cash flows (growth rates & profit margins) and the discount rates applied.

 During the year ended 27 June 2021, the Group recorded impairment losses of £2,095k (28 June 2020 - £6,606k) relating 
to Hotel Chocolat retail locations. Each site is treated as separate cash generating units in determining the recoverability of 
property, plant and equipment and right of use assets. Value in use is determined using internal cash flow forecasts based on 
a the remaining lease life of the stores, up to a maximum of 5 years. A discount rate of 9.335% has been used, which is the 
WACC for the Group.

 The Group made an impairment charge of £216k during the year ended 27 June 2021 (28 June 2020: £2,678k) relating to 
the valuation of tangible fixed assets within the Saint Lucia business. The charge follows a review of the open market value 
using the support of appropriately qualified external valuation experts. The disruption caused by COVID-19 has reduced 
the short-term open market value and as a result the carrying value has been impaired.

• 

IFRS 16 leases (Critical accounting judgement)

 Under IFRS 16, the Group recognises a right of use asset representing its right to use the underlying asset and a lease 
liability representing its obligation to make lease payments. The lease liability is initially measured at the present value of the 
remaining lease payments, discounted using the Group’s incremental borrowing rate (IBR), adjusted to take into account 
the risk associated with the length of the lease which ranges between 1 and 15 years, expected returns of the asset and 
the location of the lease. As a result of the significant impact on the balance sheet of recognising leases under IFRS 16, 
determination of the discount rate is considered to be a significant judgement. The discount rate applied is between 2.0% 
and 3.5%.

NOTES TO THE FINANCIAL STATEMENTS CONTINUEDHotel Chocolat Group plc Annual Report and Accounts 2021 
 
 
 
 
 
 
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3. S U M MARY OF CRITIC AL ACCOU NTING ESTIMATES AN D J U DGE M ENTS CONTI N U ED

• 

IFRS 16 leases (Critical accounting judgement) continued

 At the commencement date of property leases the Group determines the lease term to be the full term of the lease, 
assuming that any option to break or extend the lease is unlikely to be exercised. The Group monitors actual returns of the 
asset and re-assesses this assumption making a judgement as to whether the option to break or extend the lease will be 
exercised. As a result of the significant impact on the balance sheet changes to assumed lease terms has had, assessing the 
likelihood of exercising an option to break or extend a lease is considered to be a significant judgement.

•  Exceptional items (Critical accounting judgement)

 Exceptional items are those that are deemed to be significant in size and nature and are therefore highlighted on the face 
of the Consolidated Statement of Comprehensive Income. Exceptional items are excluded from headline performance 
measures in order to reflect the underlying performance of the Group. Management exercises judgement in determining 
whether an item is exceptional or not. Further detail is set out within Note 5.

•  Acquisition of Rabot 1745 Limited (Critical accounting judgement & estimate)

 On 17 June 2021, the Group increased its share in its joint venture, Rabot 1745 Limited, from 46.99% to 100%. Management 
made judgements and estimates in determining the fair value of the assets and liabilities acquired and in assessing the 
recoverability of the goodwill acquired. 

4. RE VEN U E

Sale of goods and services

Total revenue

Segmental analysis 

52 weeks ended 
27 June 2021 
£000

52 weeks ended 
28 June 2020
£000

164,551

164,551

136,290

136,290

The Group has one operating segment which is reviewed monthly by the Group’s chief operating decision-maker ‘The Board’. 
Revenue per channel is used to evaluate performance as management believes this is most relevant. The accounting policies of 
the revenue streams are the same as those within Note 2, pages 80 to 89.

UK Physical – Includes revenue attributable to our UK stores, cafes, and restaurant.

UK Digital – Includes revenue attributable to our UK online sales, including subscriptions. In the 52 weeks ended 27 June 2021, 
Corporate trade was transferred to Digital. In previous years, this was reported under ‘UK Partners & B2B’.

UK Partners & B2B – Includes UK wholesale and partners. 

International – Includes revenue from our overseas locations including USA and Ireland, as well as sales to our JV in Japan. 

Cacao estate & hotel – Includes revenue from our cacao farm and hotel in Saint Lucia.

Revenue by channel

UK

Physical 

  Digital 

Partners & B2B* 

International 

Cacao estate & hotel

Total revenue

52 weeks ended
 27 June 2021 
£000

Reclassified*
52 weeks ended 
28 June 2020 
£000

48,797

91,027

19,574

4,547

606

164,551

77,512

37,056

16,492

3,722

1,508

136,290

* 

 Reclassification – In the 52 weeks ended 28 June 2020, subscription revenue of £4,351k relating to The Chocolate Tasting Club Limited was mapped to Partners & B2B 
rather than UK Digital. This is due to the trade of The Chocolat Tasting Club Limited moving online during the year ended 27 June 2021.

Financial StatementsStrategic Report Company OverviewGovernance 
 
 
 
 
92

4. RE VEN U E CONTI N U ED

Revenue for each of the geographical areas is as follows:

Revenue by destination of sale

United Kingdom

Europe

Saint Lucia

United States

Japan*

Total revenue

*  Sales made to the Japan JV.

52 weeks ended 
27 June 2021 
£000

52 weeks ended 
28 June 2020 
£000

159,399

131,060

504

606

1,947

2,095

1,399

1,507

1,529

795

164,551

136,290

Non-current assets are held in the United Kingdom, Ireland, the United States and Saint Lucia. Non-current assets for each of 
the countries is as follows:

Non-current assets

United Kingdom

Ireland

United States

Saint Lucia

Total non-current assets

5. E XCE P TIONAL ITE M S

Retail impairments

Saint Lucia impairment

Corporate goodwill impairment

Total exceptional items

Store impairments

52 weeks ended 
27 June 2021 
£000

52 weeks ended 
28 June 2020
 £000

89,747

264

339

10,111

100,461

76,889

883

4,172

9,063

91,007

52 weeks ended 
27 June 2021
 £000

52 weeks ended 
28 June 2020 
£000

2,095

216

–

2,311

6,606

2,678

684

9,968

There is an impairment charge of £2,095k during the year ended 27 June 2021 (28 June 2020: £6,606k) relating to fixed assets 
and right of use assets of stores which predominantly relates to the US. Please see Note 17 for the split. The charge is primarily 
due to the trading conditions during the period as well as management’s assessment of future cash flows over the remaining 
lease period for each store. The key assumptions used in the future cash flows were sales and EBITDA (based on board 
approved plans), assumed nil growth rate and a discount rate of 9.335%. 

Saint Lucia impairment

There is an impairment charge of £216k during the year ended 27 June 2021 (28 June 2020: £2,678k) relating to the assets of 
the Saint Lucia business. The charge is due to a decline in the value of the land due to the impact of COVID-19.

Corporate goodwill impairment

In the prior year, there was an impairment charge of £684k relating to goodwill which arose from the acquisition of Hotel 
Chocolat Corporate Limited. There are no goodwill impairments in the 52 weeks ended 27 June 2021.

NOTES TO THE FINANCIAL STATEMENTS CONTINUEDHotel Chocolat Group plc Annual Report and Accounts 202193

6 . PROFIT/(LOS S) FROM OPER ATION S

Profit/(Loss) from operations is arrived at after charging/(crediting):

Staff cost (see Note 8)

Government grants received1

Depreciation of property, plant and equipment (see Note 17)

Depreciation of right of use asset (see Note 17)

Amortisation of intangible assets (see Note 16)

Loss/(profit) on disposal of property, plant and equipment and intangible assets

Loss/(gain) upon remeasurement of joint venture fair value

Loss/(gain) on exchange differences

Research & expenditure tax credit 

Write off of inventory recognised as an expense

Bad debt (credit)/expense

52 weeks ended 
27 June 2021 
£000

52 weeks ended
 28 June 2020 
£000

51,591

(553)

5,543

9,287

965

112

46

(55)

44

3,267

(6)

37,641

(650)

5,781

10,953

598

(69)

–

171

–

3,026

252

1  Government grants received include the Retail Hospitality Leisure Grant Fund and The Closed Business Lockdown Payment.

7. AU DIT AN D NON - AU DIT FE ES

An analysis of auditors’ remuneration is as follows:

Audit fees

Audit related assurance services

Other taxation advisory services

Non-audit fees

52 weeks ended 
27 June 2021 
£000

52 weeks ended 
28 June 2020 
£000

260

28

–

28

220

22

9

31

Financial StatementsStrategic Report Company OverviewGovernance94

8 . STAFF COSTS

The average number of employees (including Directors) during the period was made up as follows:

Production staff

Administrative staff

Retail staff

Total

The cost of employees (including Directors) during the period was made up as follows:

Wages and salaries

Share-based payments

Social security costs

Pension costs

Government grants received

Total

52 weeks ended 
27 June 2021

52 weeks ended 
28 June 2020

430

474

595

1,499

308

407

706

1,421

52 weeks ended 
27 June 2021 
£000

52 weeks ended 
28 June 2020 
£000

45,772

911

3,992

916

–

51,591

36,389

362

2,804

752

(2,666)

37,641

Social security includes £253k of employer’s national insurance for 2016 and 2019 LTIPs (28 June 2020: £nil). 

On 10 May 2021, the Group announced a commitment to repay the Coronavirus Job Retention Scheme (furlough) grants 
received from the UK Government this financial year and an accrual of £3,104k has been recognised as at 27 June 2021.  
On 24 September 2021, the furlough grants were repaid. For more information on Government grant accounting policies,  
see Note 2.

9. RE M U N ER ATION OF KE Y MANAGE M ENT PERSONN E L

Key management personnel includes all members of the Executive Committee of the Group. The number of key management 
personnel is ten (28 June 2020: ten). Emoluments and benefits include:

Short-term employee benefits

Share-based payments

Social security costs

Post-employment benefits

Total

52 weeks ended 
27 June 2021 
£000

52 weeks ended 
28 June 2020 
£000

1,811

169

172

44

2,196

1,585

157

686

39

2,467

Further information about the remuneration of individual Directors, including the highest paid Director, is provided in the 
Remuneration report on pages 56 to 59.

NOTES TO THE FINANCIAL STATEMENTS CONTINUEDHotel Chocolat Group plc Annual Report and Accounts 202195

10. S HARE - BA S E D PAYM ENTS

The Hotel Chocolat Group plc Long-Term Incentive Plan

Under the Hotel Chocolat Group plc Long-Term Incentive Plan, the Group gives awards to Directors and staff subject to the 
achievement of a pre-agreed net profit figure for the financial year of the Group, three financial years subsequent to the date of the 
award. These shares vest after the delivery of the audited net profit figure for the relevant financial year has been announced.

Awards are forfeited if the employee leaves the Group before the awards vest, except under circumstances where the 
employee is considered a ‘Good Leaver’.

Details of the share awards outstanding are as follows:

Outstanding at beginning of the period

Granted during the period

Exercised during the period

Forfeited during the period

Outstanding at the end of the period

Exercisable at the end of the period

52 weeks ended 27 June 2021

52 weeks ended 28 June 2020

Number of  

share options

Weighted average 
exercise price
 £

Number of  

share options

Weighted average 
exercise price 
£

665,829

–

(80,000)

(15,784)

570,045

284,756

0.82

–

1.48

0.0001

0.74

1.48

3,614,000

301,073

(2,419,244)

(830,000)

665,829

364,756

1.81

0.0001

1.48

2.92

0.82

1.48

The awards outstanding at the end of 27 June 2021 have a weighted average remaining contractual life of 0.63 years (28 June 
2020: 2.3 years) and a range of exercise prices between 0.001 and 1.48.

The exercise during the year took place on 26 June 2021, at a share price of £3.66.

The Group recognised total expenses related to the above equity-settled share-based payment transactions in the form of 
options during the period ended 27 June 2021 of £640k (28 June 2020: £254k).

There were no options granted during the period ended 27 June 2021 (28 June 2020: 301,073). The fair value of the share 
options granted in the period ended 28 June 2020 were determined based on average closing rates of the market value of 
shares taking into account expected volatility.

The Hotel Chocolat Group plc Save As You Earn Plan

Under the Hotel Chocolat Group plc Save As You Earn Plan, all employees of the Group who have been employed for a 
minimum period set by the Remuneration Committee are eligible to join. In order to participate in the scheme, employees must 
make a regular monthly contribution up to an agreed maximum, for a three-year period, after which time employees can utilise 
the lump sum to purchase Ordinary Shares in the Group, at a pre-agreed price.

The option to purchase shares is forfeited if the employee leaves the Group before the awards vest, except under circumstances 
where the employee is considered a ‘Good Leaver’.

Financial StatementsStrategic Report Company OverviewGovernance96

10. S HARE - BA S E D PAYM ENTS CONTI N U ED

Details of the share awards outstanding are as follows:

Outstanding at beginning of the period

Granted during the period

Exercised during the period

Forfeited during the period

Outstanding at the end of the period

Exercisable at the end of the period

52 weeks ended 27 June 2021

52 weeks ended 28 June 2020

Number of  

share options

Weighted average 
exercise price 
£

Number of  

share options

Weighted average 
exercise price 
£

485,636

631,246

(92,308)

(93,596)

930,978

–

2.84

2.78

2.71

2.91

2.83

–

671,457

314,534

(465,377)

(34,978)

485,636

–

1.78

3.04

1.49

2.23

2.84

–

The awards outstanding at the end of 27 June 2021 have a weighted average remaining contractual life of 1.93 years (28 June 
2020: 1.77 years) and a range of exercise prices between 2.47 and 3.04. 

The exercises during the year took place between 18 September 2020 and 15 June 2021, with an average share price of £3.84.

The Group recognised total expenses related to the above equity-settled share-based payment transactions in the form of the 
employee share plan during the period ended 27 June 2021 of £271k (28 June 2020: £169k).

The aggregate of the fair value of these shares granted during the period ended 27 June 2021 was £744k (28 June 2020: £393k). 
The fair values were calculated using a Black Scholes model. The inputs used for fair valuing awards granted during the period 
were as follows:

Weighted average share price (£)

Exercise price (£)

Expected volatility (%)

Option life (years)

Risk free interest rate (%)

Dividend yield (%)

52 weeks ended  

27 June 2021

52 weeks ended  
28 June 2020

2.78

2.78

39.75%

3.5

-0.01%

0%

3.04

3.04

37.0%

3.5

0.52%

0.49%

For the schemes that vested in 2019 and 2020, there was an absence of any historical volatility data for the Hotel Chocolat Group plc, 
therefore the expected volatility was determined by reviewing the volatility of the share price of similar entities which are currently 
traded on AIM. For the schemes which vest in 2021 onwards, volatility data was available for the Hotel Chocolat Group plc. 

11. FINANCE INCOM E AN D E XPEN S ES

Interest from related party

Interest on bank deposits

Unrealised interest on derivative financial instruments

Finance income

Interest on bank borrowings

Realised interest on derivative financial liabilities

IFRS 16 interest charge

Finance expenses

52 weeks ended 
27 June 2021 
£000

52 weeks ended 
28 June 2020 
£000

183

3

52

238

328

201

1,121

1,650

103

29

27

159

66

224

1,378

1,668

NOTES TO THE FINANCIAL STATEMENTS CONTINUEDHotel Chocolat Group plc Annual Report and Accounts 202197

12 . INVESTM ENTS IN JOINT VENTU RES 

Rabot 1745 Limited

The Group had an interest in a joint venture Rabot 1745 Limited, a separate company incorporated and operating in the  
United Kingdom. During the year the Group increased its interest to 100%. 

Ownership has changed as follows:

1 July 2017 to 18 August 2017 

19 August 2017 to 13 February 2019  

14 February 2019 to 28 June 2020 

17 September 2020 to 17 June 2021 

17 June 2021 

30.0%

34.5%

32.0%

46.99%

100%

The Group recognised a loss from its share in this joint venture of £254k up until acquisition on 17 June 2021 (28 June 2020: loss 
of £9k). The Group recognised a fair value adjustment to the Consolidated Statement of Comprehensive Income of £46k during 
the period (28 June 2020: £nil). These losses are limited to the value of the investment in Rabot 1745 Limited. 

29 June 2020

£300k investment on 17th September 2020

Fair value adjustment 

Losses recognised during period ended 27 June 2021

27 June 2021

Detail of Rabot 1745 Limited are as follows:

Country of Incorporation: 

England.

 £000

–

300

(46)

(254)

–

Registered address:  

Principal Activity:  

Hotel Chocolat KK

 Unit 7 Westergate Business Centre Westergate Road Brighton BN2 4QN 

Sale of beauty products.

The Group also owns a 20% interest in a joint venture Hotel Chocolat KK, a separate company incorporated and operating 
in Japan. 

The Group did not recognise any losses from its share in this joint venture during the year ended 27 June 2021 (28 June 2020: 
loss of £nil). 

Detail of Hotel Chocolat KK are as follows: 

Country of Incorporation: Japan. 

Registered address: MG Meguro Ekimae 2-15-19, Kamiosaki, Shinagawa-ku, Tokyo 141-0021 

Principal Activity: Sale of chocolate. 

Summary financial information for Hotel Chocolat KK can be found in Note 23.

Financial StatementsStrategic Report Company OverviewGovernance98

13. ACQU I S ITION OF R ABOT 1745

During the year, the Group acquired a further 68%, and now owns 100%, in Rabot 1745 Limited. Rabot 1745 Limited is a 
separate company incorporated and operating in the United Kingdom and has become a consolidated subsidiary in the  
52 weeks ended 27 June 2021. The primary activity of Rabot 1745 Limited is the manufacture and sale of beauty products. 

The amounts recognised in respect of the identifiable assets acquired and liabilities assumed are set out in the table below:

Cash and cash equivalents

Trade and other receivables

Stock

Total assets

Loans

Trade and other creditors

Total liabilities 

Goodwill

As at 17 June 2021

Rabot 1745 
£000

Fair value 
£000

14

206

563

783

839

329

1,168

14

204

544

762

839

348

1,187

425

Consideration of £300k cash was transferred in return for 14.99% of Rabot 1745 Limited on 17 September 2020. 
On 17 June 2021, consideration of £4 cash was transferred in return for the remaining 53.01% of shares in Rabot 1745 
Limited. The consideration was not contingent. There were no other acquisition costs.

Rabot 1745 Limited contributed £2k Revenue and £10k loss to the Group’s profit for the period between the date of acquisition  
and the Balance Sheet date. 

14. TA X ATION 

UK corporation tax

Adjustment in respect of previous periods

Overseas corporation tax

Total current tax charge/(credit)

Deferred tax:

Adjustment in respect of previous periods

Change in tax rate

Origination and reversal of temporary differences

Total tax expense/(credit)

Current tax on share based payments to equity

Total 

52 weeks ended 
27 June 2021
 £000

Restated* 
52 weeks ended 
28 June 2020
 £000

52 weeks ended 
28 June 2020
 £000

1,867

(144)

–

1,723

(37)

185

268

2,139

(56)

2,083

526

(119)

(4)

403

119

–

(606)

(84)

(989)

(1,073)

(463)

(119)

(4)

(586)

119

–

(606)

(1,073)

–

(1,073)

NOTES TO THE FINANCIAL STATEMENTS CONTINUEDHotel Chocolat Group plc Annual Report and Accounts 202199

14. TA X ATION CONTI N U ED

Factors affecting current tax charge:

The tax assessed on the profit for the period is different to the standard rate of corporation tax in the UK. The differences are 
explained below:

Profit/(loss) on ordinary operations before income tax

Standard rate of corporation tax

Profit for the year multiplied by the standard rate of corporation tax

Effects of:

Expenses not deductible for tax purposes

Share based payments – permanent differences

Permanently allowed depreciation

Permanent difference

Adjustment in respect of prior years

Adjust deferred tax in respect of change in future rate of taxation

Movement to deferred tax

Overseas tax
Tax expense/(credit)

Current tax on share based payments to equity
Total

52 weeks ended 
27 June 2021
 £000

Restated* 
52 weeks ended 
28 June 2020
 £000

52 weeks ended 
28 June 2020 
£000

7,824

19.00%

1,487

93

–

267

(44)

(181)

183

(26)

360

2,139

(56)

2,083

(7,541)

19.00%

(1,433)

76

51

638

–

–

50

(47)

581

(84)

(989)

(1,073)

(7,541)

19.00%

(1,433)

76

(938)

638

–

–

50

(47)

581

(1,073)

–

(1,073)

The Group’s effective tax rate for the period ended 27 June 2021 was 27.3% (28 June 2020 Restated: -11.1%). The effective 
rate is an amalgamation of UK, US, Saint Lucia and European rates for the periods reported. At 27 June 2021 the Group has 
tax losses to carry forward against future profits of the Irish branch of £206k (28 June 2020: £216k) and for the US operations 
of £172k (28 June 2020: £172k). The tax value of such losses amounted to approximately £62k (28 June 2020: £63k), have no 
expiry date and have been recognised as a deferred tax asset. 

An increase in the UK corporation rate from 19% to 25% (effective 1 April 2023) was enacted on 10 June 2021. This will 
increase the group’s future current tax charge.

*Restatement:

The tax credit for the 52 weeks ended 28 June 2020 has been restated from £1,073k to £84k. This is due to a tax deduction of 
£989k relating to share option exercises that should have been allocated to equity rather than the Statement of Comprehensive 
Income, in line with IFRS 2 Share-based payments. The disclosures impacted have been identified throughout. The effect 
on specific financial statement line items within the Consolidated Statement of Comprehensive Income and Consolidated 
Statement of Financial Position is as follows:

Consolidated Statement of Comprehensive Income

Tax credit

Loss for the period

Total comprehensive loss for the period

Loss per share – Basic

Loss per share – Diluted

Consolidated Statement of Financial Position

Retained earnings

Other reserves

Reported in  
52 weeks ended 
28 June 2020 
£000

Restatement 
£000

Restated  

52 weeks ended
 28 June 2020 
£000

1,073

(6,468)

(5,087)

(5.5p)

(5.5p)

(989)

(989)

(989)

–

–

84 

(7,457)

(6,076)

(6.3p)

(6.3p)

Reported in 
 52 weeks ended  
28 June 2020  

£000

24,279

3,150

Restatement
 £000

(989)

989

Restated  
52 weeks ended  
28 June 2020
 £000

23,290

4,139

Financial StatementsStrategic Report Company OverviewGovernance100

15. E ARN ING S PER S HARE 

Profit/(loss) for the period is used in the calculation of the basic and diluted earnings per share. Diluted loss per share is capped 
at the basic earnings per share as the impact of dilution cannot result in a reduction in the loss per share.

The weighted average number of shares for the purposes of diluted earnings per share reconciles to the weighted average 
number of shares used in the calculation of basic earnings per share as follows:

Weighted average number of share in issue for the period – basic

125,573,623

117,507,319

52 weeks ended 
27 June 2021

Restated* 
52 weeks ended 
28 June 2020

Effect of dilutive potential share:

Save as You Earn Plan

Long-term incentive plan

Weighted average number of shares in issue used in the  

calculation of earnings per share (number) – Diluted

Basic earnings per share (pence)

Diluted earnings per share (pence)

*  Restated 52 weeks ended 28 June 2020 – see Note 14.

29,711

169,669

36,485

255,913

125,773,003 

117,799,717

4.5

4.5

(6.3)*

(6.3)*

As at 27 June 2021, the total number of potentially dilutive shares issued under the Hotel Chocolat Group plc Long-Term 
Incentive Plan was 285,289 (28 June 2020: 301,073). Due to the nature of the options granted under this scheme, they are 
considered contingently issuable shares and therefore have no dilutive effect. On 20 March 2020, the Company announced the 
completion of an equity placing for a total of 9,777,777 new ordinary shares. On 28 July 2021, the Company announced the 
completion of a further equity placing for a total of 11,112,913 new ordinary shares. For further information on the movements 
in the share capital, please refer to Note 29.

16 . INTANGIB LE A S S E TS

Goodwill arising on consolidation (Note (a))

Computer software and website costs (Note (b))

a) Goodwill arising on consolidation 

At beginning of period

Rabot acquisition 

Impairment

Translation differences

At end of period

52 weeks ended  

27 June 2021
 £000

52 weeks ended 
28 June 2020 
£000

425

3,551

3,976

–

2,897

2,897

52 weeks ended  

27 June 2021
 £000

53 weeks ended  
28 June 2020 
£000

–

425

–

–

425

944

–

(953)

9

–

The goodwill figure of £425k is as a result of the Group acquiring further interest in Rabot 1745 Limited on 18 June 2021.  
See Note 13. 

NOTES TO THE FINANCIAL STATEMENTS CONTINUEDHotel Chocolat Group plc Annual Report and Accounts 202116 . INTANGIB LE A S S E TS CONTI N U ED
Computer software and website costs

Cost:

At beginning of period

Additions

Disposals

Exchange difference

At end of period

Amortisation:

At beginning of period

Amortisation charge

Disposals

Exchange difference

At end of period

Net book value

101

52 weeks ended 
27 June 2021 
£000

52 weeks ended 
28 June 2020 
£000

5,112

1,627

(118)

(15)

6,606

2,215

965

(118)

(7)

3,055

3,551

3,584

1,527

–

1

5,112

1,617

598

–

–

2,215

2,897

Financial StatementsStrategic Report Company OverviewGovernance 
102

17. PROPERT Y, PL ANT AN D EQU I PM ENT

Freehold 
property 
£000

Leasehold 
improvements 
£000

Furniture 
& fittings, 
equipment & 
hardware 
£000

Plant & 
machinery 
£000

Right of use 
asset 
£000

Total
 £000

52 weeks ended 28 June 2020

Cost:

As at 30 June 2019

IFRS 16 opening adjustment 

As at 1 July 2019

Additions

Disposals

Translation differences

As at 28 June 2020

Accumulated depreciation & impairments:

As at 30 June 2019

IFRS 16 opening adjustment

As at 1 July 2019

Depreciation charge

Disposal

Impairment

Translation differences

As at 28 June 2020

Net book value:

As at 28 June 2020

52 weeks ended 27 June 2021

Cost:

As at 28 June 2020

Additions

Disposals

Translation differences

As at 27 June 2021

Accumulated depreciation & impairments:

As at 28 June 2020

Depreciation charge

Disposal

Impairment

Translation differences

As at 27 June 2021

Net book value:

As at 27 June 2021

14,775

–

14,775

1,931

–

332

735

–

735

662

–

–

36,184

(659)

35,525

4,744

(493)

62

21,544

–

21,544

5,253

–

19

17,038

1,397

39,838

26,816

(816)

–

(816)

(163)

–

(2,277)

(11)

(3,267)

(735)

(19,844)

(11,728)

–

(735)

(33)

–

–

–

317

(19,527)

(4,300)

401

(2,710)

(37)

–

(11,728)

(1,285)

–

–

–

–

50,603

50,603

8,733

(4,769)

263

54,830

–

–

–

(10,953)

–

(4,029)

–

73,238

49,944

123,182

21,323

(5,262)

676

139,919

(33,123)

317

(32,806)

(16,734)

401

(9,016)

(48)

(768)

(26,173)

(13,013)

(14,982)

(58,203)

 13,771

629

13,665

13,803

39,848

81,716

17,038

4,523

(5)

(1,609)

19,947

(3,267)

(168)

–

(216)

225

1,397

567

(80)

–

39,838

2,066

(280)

(343)

26,816

12,176

(157)

(1)

1,884

41,281

38,834

(768)

(142)

–

–

68

(26,173)

(3,789)

275

(419)

248

(13,013)

(1,444)

133

–

–

54,830

5,468

(5,872)

(555)

53,871

(14,982)

(9,287)

2,431

(1,676)

–

139,919

24,800

(6,394)

(2,508)

155,817

(58,203)

(14,830)

2,839

(2,311)

541

(3,426)

(842)

(29,858)

(14,324)

(23,514)

(71,964)

16,521

1,042

11,423

24,510

30,357

83,853

As at 27 June 2021, the net book value of freehold property includes land of £3,860k (28 June 2020: £4,029k) which is not 
depreciated. 

Included in freehold property is £2,997k of assets under construction (28 June 2020: £4,940k). Included in Furniture & fittings, 
equipment & hardware is £448k of assets under construction (28 June 2020: £303k). Included in Plant & machinery is £14,610k 
of assets under construction (28 June 2020: £4,942k).

NOTES TO THE FINANCIAL STATEMENTS CONTINUEDHotel Chocolat Group plc Annual Report and Accounts 2021103

18 . LE A S ES

All leases where the Group is a lessee are accounted for by recognising a right of use asset and a lease liability except for:

•  Leases of low value assets, and

•  Leases with a term of 12 months or less.

IFRS 16 ‘Leases’ was adopted on 1 July 2019 without restatement of comparative figures. 

Amounts recognised in the consolidated statement of financial position

Right of Use Assets

At 1 July 2019

Additions to right of use assets

Amortisation

Effect of modification of lease

Derecognition

Impairment

Foreign exchange

As at 28 June 2020

Additions to right of use assets

Amortisation

Effect of modification of lease

Derecognition

Impairment

Foreign exchange

As at 27 June 2021

Lease liabilities

At 1 July 2019

Additions to lease liabilities

Interest expense

Effect of modification of lease

Lease payments

Foreign exchange

As at 28 June 2020

Additions to lease liabilities

Interest expense

Effect of modification of lease

Derecognition

Lease payments

Foreign exchange

As at 27 June 2021

Land & buildings 
£000

Equipment 
£000

50,034

8,712

(10,588)

(4,769)

–

(4,029)

263

39,623

5,468

(9,068)

(1,693)

(1,748)

(1,676)

(555)

30,351

569

21

(365)

–

–

–

–

225

–

(219)

–

–

–

–

6

Land & buildings 
£000

Equipment 
£000

52,614

9,160

1,439

(4,849)

(11,843)

153

46,674

5,534

1,117

(1,717)

(1,790)

(9,697)

(624)

39,497

594

20

11

–

(346)

–

279

–

4

–

(9)

(207)

–

67

Total
 £000

50,603

8,733

(10,953)

(4,769)

–

(4,029)

263

39,848

5,468

(9,287)

(1,693)

(1,748)

(1,676)

(555)

30,357

Total 
£000

53,208

9,180

1,450

(4,849)

(12,189)

153

46,953

5,534

1,121

(1,717)

(1,799)

(9,904)

(624)

39,564

Financial StatementsStrategic Report Company OverviewGovernance104

18 . LE A S ES CONTI N U ED
Amounts recognised in the Consolidated Statement of Comprehensive Income

Land & buildings 
£000

Equipment
 £000

Total 
£000

52 weeks ended 28 June 2020

Depreciation charge on right of use assets

Interest on lease liabilities

Expenses related to low value leases

Expenses related to short-term leases

Expenses related to variable lease payments

As at 28 June 2020

52 weeks ended 27 June 2021

Depreciation charge on right of use assets

Interest on lease liabilities

Expenses related to low value leases

Expenses related to short-term leases

Expenses related to variable lease payments

As at 27 June 2021

Lease liabilities

Maturity analysis – contractual undiscounted cash flows

Less than one year

Between one and two years

Between two and five years

After five years

Total contractual cash flows

19. DE FERRE D TA X A S S E T

Deferred taxation asset

Reconciliation of deferred tax balances:

Balance at beginning of period

Statement of Changes in Equity (IFRS 16)

Deferred tax (credit)/charge for the period through profit and loss

Deferred tax charge/(credit) for the period through Other Comprehensive Income

Deferred tax charge for the period through Statement of Changes in Equity

Balance at end of period

10,589

1,439

1

22

1,713

13,764

9,069

1,117

–

386

1,667

12,239

365

11

1

–

–

377

218

4

1

151

–

374

10,954

1,450

2

22

1,713

14,141

9,287

1,121

1

537

1,667

12,613

27 June 2021 
£000

28 June 2020 
£000

10,237

9,470

20,377

7,481

47,565

11,433

10,903

25,482

12,279

60,097

52 weeks ended 
27 June 2021 
£000

52 weeks ended 
28 June 2020
 £000

479

479

597

597

52 weeks ended
 27 June 2021 
£000

52 weeks ended 
28 June 2020
£000

597

–

(416)

308

(10)

479

623

394

487

(208)

(699)

597

NOTES TO THE FINANCIAL STATEMENTS CONTINUEDHotel Chocolat Group plc Annual Report and Accounts 2021105

19. DE FERRE D TA X A S S E T CONTI N U ED

The provision for deferred taxation consists of the tax effect of timing differences in respect of:

Fixed asset differences

Short-term differences

Derivative financial instruments

Share-based payments

Unused trade losses

52 weeks ended 
27 June 2021 
£000

52 weeks ended 
28 June 2020 
£000

(1,603)

1,601

87

332

62

479

(650)

1,226

(221)

179

63

597

At 27 June 2021, the Group had £2,184k unrecognised deferred tax assets relating to the US business (28 June 2020: £2,184k).

Deferred tax is calculated using the rate that is expected to be in force on the date the temporary differences are expected to 
reverse. For temporary differences expected to reverse in the 52 week period 26 June 2022 a rate of 19% has been used. 

For any remaining temporary differences expected to reverse after 27 June 2021 a rate of 20.5%-25% has been used, in line with 
the prevailing tax rate.

20. DERIVATIVE FINANCIAL IN STRU M ENTS

Derivative financial assets:

Current

Foreign currency forward contracts

Non-current

Foreign currency forward contracts

Derivative financial liabilities:

Current

Foreign currency forward contracts

Non-current

Foreign currency forward contracts

52 weeks ended 
27 June 2021 
£000

52 weeks ended
 28 June 2020 
£000

–

–

–

–

925

925

28

28

1,100

1,100

92

92

27

27

327

327

All derivatives noted above are designated as hedging instruments. The Group has elected to adopt the hedge accounting 
requirements of IFRS 9 Financial Instruments. The Group enters hedge relationships where the critical terms of the hedging 
instrument and the hedged item match, therefore, for the prospective assessment of effectiveness a qualitative assessment is 
performed. Hedge effectiveness is determined at the origination of the hedging relationship. Quantitative effectiveness tests are 
performed at each period end to determine the continued effectiveness of the relationship. There are no forecast transactions 
for which hedge accounting had previously been used, but which are no longer expected to occur.

The fair value of the derivative financial liabilities are split between current and non-current depending on the remaining 
maturity of the derivative contract and its contractual cash flows. 

Financial StatementsStrategic Report Company OverviewGovernance106

20. DERIVATIVE FINANCIAL IN STRU M ENTS CONTI N U ED

The fair value of foreign currency forward contracts are based on observable information using exchange and interest rates. 
The hedged forecast transactions denominated in foreign currency are expected to occur at various dates within the next 
18 months. Gains and losses on foreign currency forward contracts which have been recognised in the hedging reserve, within 
other reserves in equity as at 27 June 2021, will be recognised in the Consolidated Statement of Comprehensive Income in 
the periods during which the hedged forecast transaction occurs. 

The maximum exposure to credit risk at the reporting date is the fair value of the derivative assets in the Consolidated 
Statement of Financial Position. 

The gross contractual cash flows for the forward contracts as at 27 June 2021 was £30,780k (28 June 2020: £27,364k).  
The movement in the fair value on forward contracts in the period of £1,897k loss (28 June 2020: £1,276k profit) has  
been included within Other Comprehensive Income in the Consolidated Statement of Comprehensive Income. 

21. INVENTORIES

Raw materials

Work in progress

Finished goods

52 weeks ended
27 June 2021 
£000

52 weeks ended 
28 June 2020 
£000

9,499

241

22,298

32,038

6,915

–

7,001

13,916

Total inventory recognised as an expense in the Statement of Comprehensive Income during the period was £62,558k  
(28 June 2020: £53,358k).

22 . TR ADE AN D OTHER RECE IVAB LES

There were no material receivables which were past due but not impaired at the end of any period. The carrying value of trade 
and other receivables is classified at amortised cost approximates fair value.

Current

Trade receivables

Other receivables

Prepayments

Non-current

Prepayments

*  Restated 52 weeks ended 28 June 2020 – see Note 25.

52 weeks ended 
27 June 2021 
£000

Restated*
52 weeks ended 
28 June 2020 
£000

2,650

7,122

2,649

12,421

–

–

1,886

2,726

2,880

7,492

–

–

NOTES TO THE FINANCIAL STATEMENTS CONTINUEDHotel Chocolat Group plc Annual Report and Accounts 2021107

23. LOAN TO HOTE L CHOCOL AT KK 

Hotel Chocolat has an ongoing loan agreement with Hotel Chocolat KK. The loan is denominated in sterling and interest is 
payable on a quarterly basis. Hotel Chocolat KK first drew down on the loan in July 2018 and during the period made further 
drawdowns bringing the total loan balance including interest to £12,153k at 27 June 2021 (28 June 2020: £5,705k). The loan 
facility has been extended to Hotel Chocolat KK from December 2023 until December 2028. The credit risk of the loan was 
assessed in line with IFRS 9 and the Directors believe there is no change to the risk of default and the probability of default 
has been determined as nil. Whilst the date of repayment has been pushed out, the directors do not deem the loan to be 
impaired and therefore no expected credit loss is recognised. This decision was made using the forecasts for the period of the 
loan, discounted at an appropriate WACC of 9.335%, and review of current performance against the forecasts and trading 
information pre-COVID.

Interest is charged on a commercial basis at 2% plus base rate, and accrues quarterly. Summarised financial information for Hotel 
Chocolat KK is set out below:

Current assets

Non-current assets

Current liabilities

Non-current liabilities

The following amounts have been included in the amounts above:

Cash and cash equivalents

Revenue

Total comprehensive loss 

The following amounts have been included in the amounts above:

Depreciation and amortisation 

Interest income

Interest expense

Income tax

Unaudited
52 weeks ended 
27 June 2021 
£000

Unaudited 
52 weeks ended 
28 June 2020 
£000

3,655

9,193

(3,601)

(16,879)

318

8,844

(4,988)

(1,147)

2

(272)

(294)

1,817

2,781

(2,580)

(5,414)

75

2,610

(2,007)

–

–

(105)

–

Financial StatementsStrategic Report Company OverviewGovernance108

24. INVESTM ENT IN S U B S IDIARIES

The Group’s operating subsidiaries as at 27 June 2021 are as follows:

Principal activities

Country of  
business /  
incorporation

Proportion 
of ordinary 
shares 
directly held 
by parent

Proportion 
of ordinary 
shares held 
by the Group

Name

Direct Holding

HOTC Limited*

Holding Company

England & Wales1

Hotel Chocolat Limited

Manufacturer and Distributor of chocolates

England & Wales1

The Chocolate Tasting Club Ltd*

Chocolate Retailer

Hotel Chocolat UK Holdings Ltd*

Holding Company

HC International Limited*

Hotel Chocolat Inc

Holding Company

Holding Company

Hotel Chocolat (St Lucia) Holdings Limited

Holding Company

Indirect Holdings – exempt from audit*

England & Wales1

England & Wales1

Malta2

USA3

Saint Lucia4

100%

100%

100%

100%

100%

100%

100%

Rabot 1745 Limited* 

Distributer of skincare products

England & Wales1

 100%

Hotel Chocolat Retail Limited

Chocolate Retailer and Restauranteur

England & Wales1

Hotel Chocolat Stores Limited*

Chocolate Distributor

Rabot Estate UK Limited*

Property Holding Company

Hotel Chocolat Europe Limited*

Chocolate Retailer

Hotel Chocolat EU Retail Limited*

Chocolate Retailer

Hotel Chocolat Corporate Limited*

Dormant

Chocolate Tasting Club Inc

Chocolate Distributor

Hotel Chocolat Inc

Chocolate Retailer

HCLEX Inc

HCGSP Inc

HC Union Inc

HC Turnstyle Inc

Property Holding Company

Property Holding Company

Property Holding Company

Property Holding Company

Hotel Chocolat Estates Limited

Hotel & Cocoa Plantation

Apricothill Properties Limited*

Property Holding Company

Applehill Properties Limited*

Property Holding Company

Bananahill Properties Limited*

Property Holding Company

Braeburnhill Properties Limited*

Property Holding Company

Bramleyhill Properties Limited*

Property Holding Company

Registered addresses:

1  Mint House, Newark Close, Royston, Hertfordshire, SG8 5HL, United Kingdom.

2  Suite 3, Tower Business Centre, Tower Street, Swatar, BKR4013, Malta.

3  c/o Ruberto, Israel & Weiner, PC, 7th Floor, 255 State Street, Boston, MA 02109, USA.

4  Foster Capital Inc, Robin Kelton Building, Choc Bay, Castries, Saint Lucia.

5  #20 Micoud Street, Castries, Saint Lucia.

England & Wales1

England & Wales1

England & Wales1

England & Wales1

England & Wales1

USA3

USA3

USA3

USA3

USA3

USA3

Saint Lucia5

England & Wales1

England & Wales1

England & Wales1

England & Wales1

England & Wales1

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

*    Hotel Chocolat Group plc has issued parental guarantee exempting the company from the requirements of the Companies Act 2006 related to the audit of individual 

accounts by virtue of s479A of the Act. 

NOTES TO THE FINANCIAL STATEMENTS CONTINUEDHotel Chocolat Group plc Annual Report and Accounts 2021109

24. INVESTM ENT IN S U B S IDIARIES CONTI N U ED

Name

Principal activities

Indirect Holdings – exempt from audit*

Country of business / 
incorporation

Proportion of 
ordinary shares 
directly held by 
parent

Proportion of 
ordinary shares 
held by the 
Group

Brazilnuthill Properties Limited^

Property Holding Company

England & Wales¹

Cashewhill Properties Limited*

Property Holding Company

England & Wales¹

Chestnuthill Properties Limited^

Property Holding Company

England & Wales¹

Colanuthill Properties Limited*

Property Holding Company

England & Wales¹

Crispinhill Properties Limited*

Property Holding Company

England & Wales¹

Gingerhill Properties Limited*

Property Holding Company

England & Wales¹

Hazelnuthill Properties Limited*

Property Holding Company

England & Wales¹

Hotel Chocolat DK Limited*

Property Holding Company

England & Wales¹

Lemonhill Properties Limited*

Property Holding Company

England & Wales¹

Limehill Properties Limited*

Property Holding Company

England & Wales¹

Macadamiahill Properties Limited*

Property Holding Company

England & Wales¹

Mandarinhill Properties Limited^

Property Holding Company

England & Wales¹

Melonhill Properties Limited*

Property Holding Company

England & Wales¹

Orangehill Properties Limited*

Property Holding Company

England & Wales¹

Papayahill Properties Limited*

Property Holding Company

England & Wales¹

Peachhill Properties Limited*

Property Holding Company

England & Wales¹

Peanuthill Properties Limited* 

Property Holding Company

England & Wales¹

Pearhill Properties Limited*

Property Holding Company

England & Wales¹

Pearmainhill Properties Limited*

Property Holding Company

England & Wales¹

Pecanhill Properties Limited*

Property Holding Company

England & Wales¹

Plumhill Properties Limited*

Property Holding Company

England & Wales¹

Russethill Properties Limited^

Property Holding Company

England & Wales¹

Satsumahill Properties Limited*

Property Holding Company

England & Wales¹

06943897

06969589

06974431

07330700

08745825

06932089

06915444

07883740

07330699

07398952

06944026

08208760

07649613

06931016

07792376

07367105

06916365

07273951

08450794

06916337

06944023

07289847

08022899

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

Registered addresses:

1  Mint House, Newark Close, Royston, Hertfordshire, SG8 5HL, United Kingdom.

* 

 Hotel Chocolat Group plc has issued parental guarantee exempting the company from the requirements of the Companies Act 2006 related to the audit of individual 
accounts by virtue of s479A of the Act. 

^  Dissolved on 13 July 2021.

25. C A S H AN D C A S H EQU IVALENTS

For the purpose of the statements of cash flows, cash and cash equivalents comprise the following:

Cash and cash equivalents

*  Restatement:

52 weeks ended
 27 June 2021
 £000

10,046

10,046

*Restated
52 weeks ended 
28 June 2020 
£000

27,503

27,503

During the period ended 27 June 2021, the Group changed its accounting policy in relation to ‘cash in transit’ to recognise this 
as cash and cash equivalents only when received, as a result the comparative amounts for other debtors and cash and cash 
equivalents have been restated. The effect on specific financial statement line items within the Consolidated Statement of 
Financial Position and Consolidated Statement of Cash flow is as described on the following page.

Financial StatementsStrategic Report Company OverviewGovernance110

25. C A S H AN D C A S H EQU IVALENTS CONTI N U ED

Consolidated Statement of Financial Position

Cash and cash equivalents

Trade and other receivables 

Consolidated Statement of Cash flow

Increase in trade and other receivables

Cash inflow generated from operations

Cash flows from operating activities

Net change in cash and cash equivalents

Cash and cash equivalents at beginning of period

Cash and cash equivalents at end of period

26 . TR ADE AN D OTHER PAYAB LES

Reported in  
52 weeks ended 
28 June 2020 
£000

28,053

6,942

Restatement 
£000

(550)

550

Restated  

52 weeks ended
 28 June 2020 
£000

27,503

7,492

Reported in  
52 weeks ended 
28 June 2020 
£000

Restatement 
£000

Restated  

52 weeks ended
 28 June 2020 
£000

1,095

27,068

22,847

22,326

5,778

28,053

257

257

257

257

(807)

(550)

1,352

27,325

23,104

22,583

4,971

27,503

The carrying value of trade and other payables classified as financial liabilities measured at amortised cost approximates fair value.

Current

Trade payables

Other payables

Other taxes payable

Accruals

Non-current

Other payables and accruals

27. BORROWING S

52 weeks ended 
27 June 2021
 £000

52 weeks ended 
28 June 2020
 £000

13,962

11,250

330

16,681

42,223

2

2

8,154

9,349

2,500

7,248

27,251

31

31

As at 28 June 2020, the Group had a £25m Government Coronavirus Large Business Interruption Loan that was signed  
on 1 July 2020, and had not been drawn. On 22 July 2021, a new Lloyds revolving credit facility was signed to replace this. 
Please refer to events subsequent to the reporting date, see Note 36 for more information.

NOTES TO THE FINANCIAL STATEMENTS CONTINUEDHotel Chocolat Group plc Annual Report and Accounts 202128 . PROVI S ION S

Non-current

Lease dilapidations provision

111

52 weeks ended 
27 June 2021 
£000

52 weeks ended 
28 June 2020 
£000

1,585

1,585

959

959

The dilapidations provision relates to potential rectification costs expected should the Group vacate its head office, distribution 
site or retail locations. 

The movement in dilapidations provision is summarised below:

52 weeks ended 28 June 2020

At beginning of period

Released through profit and loss

Amounts capitalised during the period

Exchange difference

At end of period

52 weeks ended 27 June 2021

At beginning of period

Released through profit and loss

Amounts capitalised during the period

Exchange difference

At end of period

Lease dilapidation 
provision 
£000

944

(15)

30

959

959

–

630

(4)

1,585

Provisions for dilapidations are inherently uncertain in terms of quantum and timing, not least because they involve negotiations 
with landlords at future dates. The figures provided in the financial statements represents management’s best estimate of the 
likely outflows to the Group. 

29. S HARE C APITAL

Allotted, called up and fully paid:

Ordinary shares of £0.001 each

As at 27 June 2021 
Shares

As at 27 June 2021 
£000

As at 28 June 2020 
Shares

As at 28 June 2020
 £000

125,880,158

125,880,158

126

126

125,500,611

125,500,611

126

126

The Board have agreed not to recommend payment of a final dividend (28 June 2020: £nil). There were no authorised shares 
not yet issued as at 27 June 2021 (28 June 2020: 1,443,206).

Period ended 27 June 2021:

95,644 ordinary shares were issued during the period ended 27 June 2021 to satisfy shares allotted under the Company’s Save 
as You Earn Plan and 80,000 shares under the Company’s Long-Term Incentive Plan. During the period ended 27 June 2021, 
203,903 shares were issued following the acquisition of Rabot 1745 Limited.

Period ended 28 June 2020:

465,377 ordinary shares were issued during the period ended 28 June 2020 to satisfy shares allotted under the Company’s Save 
as You Earn plan and 2,419,244 shares under the Company’s Long-Term Incentive Plan. During the period ended 28 June 2020, 
9,777,777 shares were issued following an equity placement on 20 March 2020.

Financial StatementsStrategic Report Company OverviewGovernance112

30. RES ERVES

This note explains material movements recorded in shareholders’ equity that are not explained elsewhere in the financial 
statements. The movements in equity and the balance sheet at 27 June 2021 are presented in the Consolidated Statement of 
Changes in Equity.

The share premium represents the amounts subscribed for share capital in excess of the nominal value of the shares.

The Group did not pay a dividend during the period (28 June 2020: 1.2p - £1,386k out of retained earnings being a final  
dividend of 1.2p per share in relation to the period ended 30 June 2019).

The translation reserve represents cumulative foreign exchange differences arising from the translation of the financial 
statements of foreign subsidiaries and is not distributable by way of dividends.

The merger reserve arose when the Company undertook a share for share exchange with the companies listed in Note 24 and 
is not distributable by way of dividends.

Retained earnings are all other net gains and losses and transactions with owners (e.g. dividends) not recognised elsewhere. 

The capital redemption reserve represented the aggregate nominal value of all the ordinary shares repurchased and cancelled 
by the Group. 

Other reserves includes the movements in share-based payments and derivative financial instruments. For further details, 
refer to Notes 10 and 20 respectively. For details on the prior year restatement of the share-based payments reserve, refer 
to Note 14.

31. C APITAL COM MITM ENTS

The Group had capital commitments totalling £3,190k as at 27 June 2021 (28 June 2020: £255k).

32 . CONTINGENT LIAB ILITIES AN D GUAR ANTE ES 

There were no contingent liabilities or Group guarantees at 27 June 2021 (28 June 2020: £nil). The Group guarantees the 
external bank loans of the joint venture in Japan, Hotel Chocolat KK, totalling 600m Japanese YEN.

33. RE L ATE D PART Y TR AN SACTION S

The remuneration of the key management personnel of the Group are disclosed in Note 9. Interests and related party 
transactions are disclosed below. 

On 17 June 2021, the Group increased its shareholding to 100%, in Rabot 1745 Limited (see note 12). Andrew Gerrie previously 
held 50%. The primary activity of Rabot 1745 Limited is the manufacture and sale of beauty products. During the period, the 
Group settled debt owed to Andrew Gerrie of £744,249 through the issue of 203,903 new ordinary shares of 0.1 pence each.

During the period and up until acquisition, the Group purchased goods from Rabot 1745 Limited with a value of £270k 
(28 June 2020: £376k). There were no amounts due at the period end (28 June 2020: £nil). See Note 13.

During the period, the Group sold goods to Hotel Chocolat KK with a value of £2,095k (28 June 2020: £794k) and recharged 
costs of £563k (28 June 2020: £90k). The Group also extended long-term loan facilities to Hotel Chocolat KK. Hotel Chocolat 
Ltd agreed to provide working capital funding to Hotel Chocolat KK. During the period Hotel Chocolat KK borrowed £3,607k 
(28 June 2020: £3,217k) all of which is outstanding at the period end. At the period end a total of £12,153k (28 June 2020: 
£5,705k) was outstanding. See Note 23.

The contractual arrangement provides the Group with only the rights to the net assets of the joint arrangement, with the rights to 
the assets and obligations for liabilities of the joint arrangement resting primarily with Hotel Chocolat KK. Under IFRS 11 this joint 
arrangement is classified as a joint venture and has been included in the consolidated financial statements using the equity method.

NOTES TO THE FINANCIAL STATEMENTS CONTINUEDHotel Chocolat Group plc Annual Report and Accounts 2021113

33. RE L ATE D PART Y TR AN SACTION S CONTI N U ED

The Group rents property in the ordinary course of business from Harwell Management, a company in which Peter Harris and 
Angus Thirlwell have a material interest. The rentals (inclusive of building insurance) totalled £232k in the period ended 27 June 
2021 (28 June 2020: £151k). There was no rent outstanding at the period end (28 June 2020: £34k) and there is a lease liability 
of £591k (28 June 2020: £766k).

During the period family members of the Directors stayed at the Group’s hotel in Saint Lucia. Total amounts paid equalled $2k 
(28 June 2020: $2k) and there are no amounts outstanding at the balance sheet date (28 June 2020: £nil).

No other amounts were due to Directors (28 June 2020: £nil).

34. C ATEGORIES OF FINANCIAL IN STRU M ENTS

Financial assets

At amortised cost

Trade and other receivables (excluding prepayments)

Loan to Hotel Chocolat KK

Cash and cash equivalents

At fair value

Derivative financial assets

Financial liabilities

At amortised cost

Trade and other payables

Accruals

Lease liabilities

At fair value

52 weeks ended 
27 June 2021
 £000

52 weeks ended 
28 June 2020
 £000

8,682

12,153

11,136

31,971

2,058

5,705

28,053

35,816

–

1,192

24,831

16,681

39,564

81,076

17,502

7,249

46,953

71,704

Derivative financial liabilities

953

354

In the Directors’ view, the fair value of the Group’s borrowings is considered equal to their carrying value.

Financial StatementsStrategic Report Company OverviewGovernance114

34. C ATEGORIES OF FINANCIAL IN STRU M ENTS CONTI N U ED
Fair value hierarchy

The financial instruments on the Hotel Chocolat Group plc Consolidated Statement of Financial Position are measured at either 
fair value or amortised cost.

Cash and cash equivalents, trade and other receivables, trade and other payables, accruals and borrowings have been excluded 
from this analysis as they are recognised in the financial statements at their carrying value which also approximates the fair values 
of those financial instruments; therefore, no separate disclosure for fair value hierarchy is required. 

The financial instruments are grouped into Levels based on the degree to which the inputs used to calculate the fair value are 
observable.

– 

– 

 Level 1 fair value measurements are those derived from quoted prices (adjusted) in active markets for identical assets  
and liabilities. 

 Level 2 fair value measurements are those derived from inputs other than quoted prices included within Level 1 that are 
observable for the asset or liability, either directly (i.e. as prices) or indirectly (i.e. derived from prices).

The Group measures its derivative financial liabilities relating to foreign currency forward contracts at fair value and these are 
grouped as Level 2 instruments. Movements on the underlying value of financial instruments of foreign exchange contracts have 
been measured versus market rates and therefore are easily identifiable. Refer to Note 20 for further information.

There have been no transfers between Levels in the period.

35. FINANCIAL RI S K MANAGE M ENT

The Group’s activities expose it to a variety of financial risks: market risk (including foreign exchange risk, fair value interest rate 
risk and price risk), credit risk and liquidity risk. 

Market risk
Foreign exchange risk

The Group enters into foreign currency forward contracts in order to manage the exposure to foreign exchange risk which 
arises on transactions denominated in foreign currencies. Refer to Note 20 for further information about the Group’s foreign 
currency forward contracts.

Interest Risk

The Group is exposed to interest rate risk on its revolving credit facility, which carries interest at variable rates on amounts 
which are overdrawn. The revolving credit facility is typically used on a short-term basis to fund working capital. The Group 
manages this risk though the monitoring of cash and cash equivalents versus future cash flow requirements. 

Price risk

Price risk is the risk that oscillation in the price of key input costs will affect the profitability of the business. The Group manages 
this risk by agreeing long–term prices with suppliers where possible.

Credit risk

Credit risk refers to the risk that a counterparty will default on its contractual obligations resulting in financial loss to the Group. 
In order to minimise this risk the Group endeavours only to deal with companies which are demonstrably creditworthy. In 
addition, a significant proportion of revenue results from cash transactions. The aggregate financial exposure is continuously 
monitored. The maximum exposure to credit risk is the value of the outstanding amount of trade receivables. Management do 
not consider that there is any concentration of risk within trade receivables. 

NOTES TO THE FINANCIAL STATEMENTS CONTINUEDHotel Chocolat Group plc Annual Report and Accounts 2021115

35. FINANCIAL RI S K MANAGE M ENT CONTI N U ED
Ageing analysis:

Trade receivables

Up to three months

Three to six months

Above six months

Impairment provision

Total

52 weeks ended 
27 June 2021 
£000

52 weeks ended 
28 June 2020 
£000

2,365

(19)

516

(212)

2,650

2,120

36

6

(276)

1,886

These receivables are not secured by any collateral or credit enhancement.

The Group applies the IFRS 9 simplified approach to measure credit losses using a lifetime expected credit loss provision for 
trade receivables.

Expected loss rates for the recently expanded partners & B2B business are based on historical credit losses experienced over 
the 12 months prior to the period end, adjusted for any anticipated future change in expected credit losses. The expected loss 
rate is 0.8% (28 June 2020: 2.1%) and the expected loss provision is £15k (28 June 2020: £14k).

The impairment provision of £212k (28 June 2020: £276k) relates to £197k (28 June 2020: £262k) of specifically provided debt 
and £15k (28 June 2020: £14k) of expected credit losses.

Credit risk for the loan receivable from the joint venture has not increased significantly since its initial recognition. Credit risk for 
trade receivables has not increased significantly since their initial recognition.

The exposure of credit risk for trade receivables by geographical region is as follows:

United Kingdom

Europe

Rest of World

Total

Liquidity risk

52 weeks ended 
27 June 2021
£000

52 weeks ended 
28 June 2020 
£000

2,516

6

128

2,650

1,536

–

–

1,536

The Group currently holds cash balances to provide funding for normal trading activity. The Group also has access to both 
short-term and long-term borrowings to finance individual projects. Trade and other payables are monitored as part of normal 
management routine.

Borrowings and other liabilities mature according to the following schedule: 

52 weeks ended 28 June 2020

Trade and other payables

Derivative financial instruments

52 weeks ended 27 June 2021

Trade and other payables

Derivative financial instruments

Within one year 
£000

One to two years 
£000

24,752

18,671

43,423

41,893

26,788

68,681

–

15,393

15,393

–

3,992

3,992

The amounts detailed within derivative financial instruments relate to the gross contractual cash flows of the Group’s 
forward contracts.

Financial StatementsStrategic Report Company OverviewGovernance116

35. FINANCIAL RI S K MANAGE M ENT CONTI N U ED
Capital risk management

The Group’s capital management objectives are:

•  to ensure the Group’s ability to continue as a going concern so that it can continue to provide returns for shareholders and 

benefits for other stakeholders; and

•  to provide an adequate return to shareholders by pricing products and services commensurate with the level of risk.

To meet these objectives, the Group reviews the budgets and forecasts on a regular basis to ensure there is sufficient capital 
to meet the needs of the Group.

The capital structure of the Group consists of shareholders’ equity as set out in the Consolidated Statement of Changes in 
Equity. All working capital requirements are financed from existing cash resources and borrowings.

36 . E VENTS S U B S EQU ENT TO THE RE PORTING DATE – GROU P AN D COM PANY

There have been the following events subsequent to the period end and up to 4 October 2021, the date of approval of the 
financial statements by the Board;

On 22 July 2021, Hotel Chocolat Group plc raised gross proceeds of up to £40m via a placing of new ordinary shares of 0.1 
pence each at a price of 355 pence per share. On this day, the Group also announced a new £30m two-year Revolving Credit 
Facility with Lloyds Bank. The RCF has an uncapped accordion facility and replaces a £25m Government Coronavirus Large 
Business Interruption loan scheme which was never drawn down.

On 28 September 2021, a new loan agreement was signed with Hotel Chocolat KK and the repayment date was extended from 
December 2023 until December 2028.

37. U LTIMATE CONTROLLING PART Y

The Directors believe that there is no ultimate controlling party of the Group.

38 . ANALYS I S OF N E T C A S H/N E T DE BT

Cash at bank and in hand

Net cash per statement of cash flows

Borrowings

Net cash before lease liabilities

Lease liabilities

New debt after lease liabilities

*Restated
As at 28 June 2020 
£000

Cash flow 
£000

Non-cash changes 
£000

As at 27 June 2021
 £000

27,503

27,503

–

27,503

(46,953)

(19,450)

(17,247)

(17,247)

–

(17,247)

9,8941

(7,353)

(210)

(210)

–

(210)

2,505

2,295

10,046

10,046

–

10,046

(34,554)

(24,508)

As at 30 June 2019 
£000

Impact of IFRS 16 
£000

Cash flow 
£000

Non-cash changes 
£000

*Restated
As at 28 June 2020
 £000

Cash at bank and in hand

Net cash per statement of cash flows

Borrowings

Net cash before lease liabilities

Lease liabilities

New debt after lease liabilities

4,971

4,971

–

4,971

–

4,971

–

–

–

–

(53,208)

(53,208)

22,583

22,583

–

22,583

9,1551

31,738

(51)

(51)

–

(51)

(2,900)

(2,951)

27,503

27,503

–

27,503

(46,953)

(19,450)

*  Restated 52 weeks ended 28 June 2020 – see Note 25. 

1  Includes capital element and interest paid on lease liabilities.

NOTES TO THE FINANCIAL STATEMENTS CONTINUEDHotel Chocolat Group plc Annual Report and Accounts 2021COMPANY STATEMENT OF FINANCIAL POSITION

117

ASSETS

Non-current assets

Investments

Amounts due from related parties

Current assets

Trade and other receivables

Cash and cash equivalents

Total assets

LIABILITIES

Current liabilities

Trade and other payables

Total liabilities

NET ASSETS

EQUITY 

Share capital

Share premium

Retained earnings

Capital redemption reserve

Share based payment reserve

Total equity attributable to shareholders

Notes

As at 27 June 2021 
£000

As at 28 June 2020 
£000

40

41

41

42

43

44

44

44

44

44

11,937

34,885

46,822

8

45

53

46,875

(334)

(334)

11,026

12,168

23,194

8

21,665

21,673

44,867

(358)

(358)

(358)

46,541

44,509

126

38,684

4,852

6

2,873

46,541

126

37,561

4,854

6

1,962

44,509

As permitted by section 408(3) of the Companies Act 2006, a separate Statement of Comprehensive Income, dealing with the 
results of the Parent Company, has not been presented. The Parent Company loss for the period ended 27 June 2021 is £2k  
(28 June 2020: profit £nil).

The financial statements of Hotel Chocolat Group plc, registered number 08612206 were approved by the Board of Directors 
and authorised for issue on 4 October 2021. They were signed on its behalf by:

Matt Pritchard
Chief Financial Officer

4 October 2021

Financial StatementsStrategic Report Company OverviewGovernance118

COMPANY STATEMENT OF CHANGES IN EQUIT Y

Share 
 capital 
£000

Share 
premium 
£000

Retained 
earnings 
£000

Capital 
redemption 
reserve 
£000

Share based 
payment 
reserve 
£000

Total 
£000

Equity as at 30 June 2019

113

11,750

6,240

Share based payments

Issue of share capital

Costs associated to issue of share capital

Dividends paid

Other comprehensive income:

Profit for the period

Equity as at 28 June 2020

Share based payments

Issue of share capital

Other comprehensive income:

Loss for the period

Equity as at 27 June 2021

–

13

–

–

–

–

26,237

(426)

–

–

126

37,561

–

–

–

–

1,123

–

126

38,684

–

–

–

(1,386)

–

4,854

–

–

(2)

4,852

6

–

–

–

–

–

6

–

–

–

6

1,600

19,709

362

–

–

–

–

362

26,250

(426)

(1,386)

–

1,962

44,509

911

–

–

911

1,123

(2)

2,873

46,541

Hotel Chocolat Group plc Annual Report and Accounts 2021119

NOTES TO THE COMPANY FINANCIAL STATEMENTS

39. ACCOU NTING POLICIES

To the extent that an accounting policy is relevant to both Hotel Chocolat Group and Company financial statements, refer to 
the Group financial statements for disclosure of the accounting policy.

Basis of preparation

The financial statements have been prepared under the historical cost convention and in accordance with FRS 102 the Financial 
Reporting Standard applicable in the United Kingdom and the Republic of Ireland. The principal accounting policies, which have 
been applied consistently, are set out below:

The preparation of financial statements in compliance with FRS 102 requires the use of certain critical accounting estimates. 
It also requires management to exercise judgement in applying the Company’s accounting policies.

In preparing the separate financial statements of the parent company, advantage has been taken of the following disclosure 
exemptions available in FRS 102:

•  only one reconciliation of the number of shares outstanding at the beginning and end of the period has been presented as the 

reconciliations for the Group and parent company would be identical;

•  no statement of cash flow has been prepared for the parent company;

•  disclosures in respect of the parent company’s share-based payment arrangements have not been presented as equivalent 

disclosures have been provided in respect of the Group as a whole;

•  no disclosure has been given for the aggregate remuneration of the key management personnel of the parent company as 

their remuneration is included in the totals for the Group as a whole;

•  financial instruments;

•  capital management;

•  standards not yet effective; and

•  certain related parties transactions.

Investments 

Fixed asset investments comprise investments by the Company in the shares of subsidiary undertakings. At the end of each 
financial period, the Directors review the carrying amount of the Company’s investments to determine whether there is any 
indication that those assets have suffered an impairment loss. They are stated at cost less provisions for diminution in value. 

Financial assets 

Financial assets, other than investments and share based payments, are initially measured at transaction price (including 
transaction costs) and subsequently measured at amortised cost, less any impairment. Impairments are calculated on an incurred 
loss basis. The Company’s assets at amortised cost comprise trade and other receivables, and cash and cash equivalents 
including cash held at bank. 

Financial liabilities 

Financial liabilities are classified according to the substance of the financial instrument’s contractual obligations rather than the 
financial instrument’s legal form. Financial liabilities are initially measured at transaction price (after deducting transaction costs) 
and subsequently held at amortised cost.

Share-based payments 

Details of the Group’s share option schemes are provided in Note 10 to the consolidated financial statements. The Company 
grants share options under the share-based schemes directly to employees of its subsidiaries. In accordance with the provisions 
of the plan, the cost of the share-based payments will be recorded by each subsidiary as an increase in expense, with a 
corresponding credit to a share-based payment reserve. The Company, over whose share options are issued, recognises an 
increase in the investment in the related subsidiary and a credit to the share-based payment reserve. The fair value of the 
employee service is based on the fair value of the equity instrument granted.

Strategic Report Company OverviewGovernanceFinancial Statements120

NOTES TO THE COMPANY FINANCIAL STATEMENTS  CO NTI N U E D

4 0. INVESTM ENTS

Investments in subsidiaries held by the Company as non-current assets are stated at cost less any provision for impairment.

Cost

At beginning of period

Share based payments

At end of period

Carrying amount

52 weeks ended
 27 June 2021 
£000

52 weeks ended  
28 June 2020 
£000

11,026

911

11,937

11,937

10,664

362

11,026

11,026

A list of the significant investments in subsidiaries, including the name, proportion of ownership interest, country of operation 
and country of registration can be found in Note 24.

41. TR ADE AN D OTHER RECE IVAB LES  

There were no material receivables which were past due but not impaired at the end of any period.

Non-current assets

Amounts due from related parties

Current assets

Other receivables

52 weeks ended 
27 June 2021
 £000

52 weeks ended 
28 June 2020 
£000

34,885

8

34,893

12,168

8

12,176

42 . C A S H AN D C A S H EQU IVALENTS

To the extent a disclosure is relevant to both the Hotel Chocolat Group and Company financial statements, refer to the Group 
financial statements.

43. TR ADE AN D OTHER PAYAB LES

Accruals

Amounts due to related parties

Total trade and other payables

4 4. S HARE C APITAL AN D RES ERVES

52 weeks ended 
27 June 2021 
£000

52 weeks ended 
28 June 2020 
£000

18

316

334

42

316

358

The share capital, share premium and the capital redemption reserve are consistent with Hotel Chocolat Group plc financial 
statements. Refer to Notes 29 and 30 of the Group financial statements.

The Company did not pay a dividend during the period (28 June 2020: 1.2p – £1,386k out of retained earnings being a final 
dividend of 1.2p per share in relation to the period ended 30 June 2019).

45. C APITAL COM MITM ENTS

There were no amounts contracted for but not provided for as at 27 June 2021 (28 June 2020: £nil). 

46 . RE L ATE D PART Y TR AN SACTION S

Amounts owed by and to subsidiaries are disclosed in Notes 41 and 43 of the Company financial statements.

There are no employees during either period. The remuneration of the Directors of the Company are disclosed within the 
Remuneration Report on pages 57 and 58.

Interests and related party transactions are disclosed in Note 33 of the Group financial statements.

Hotel Chocolat Group plc Annual Report and Accounts 2021Company Overview

Strategic Report 

Governance

Financial Statements

121

COMPANY INFORMATION

REGI STERE D OFFICE

Mint House 
Newark Close 
Royston 
Hertfordshire SG8 5HL

COM PANY WE B S ITE

www.hotelchocolat.com

COM PANY S ECRE TARY

Indigo Corporate Secretary Limited

ADVI S ERS

Nominated Adviser and Broker

Liberum Capital Limited 
Ropemaker Place 
25 Ropemaker Street  
London EC2Y 9LY

Legal Advisers to the Company

Stephenson Harwood LLP  
1 Finsbury Circus 
London EC2M 7SH

AU DITORS

BDO LLP  
55 Baker Street 
London WIU 7EU

REGI STR ARS

Link Asset Services  
10th Floor 
Central Square 
29 Wellington Street 
Leeds LS1 4DL

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REGISTERED OFFICE

Hotel Chocolat Group plc 
Mint House 
Newark Close 
Royston 
Hertfordshire SG8 5HL