Quarterlytics / Consumer Defensive / Food Confectioners / Hotel Chocolat

Hotel Chocolat

hotc.l · LSE Consumer Defensive
Claim this profile
Ticker hotc.l
Exchange LSE
Sector Consumer Defensive
Industry Food Confectioners
Employees 1001-5000
← All annual reports
FY2020 Annual Report · Hotel Chocolat
Sign in to download
Loading PDF…
H

o

t

e

l

C

h

o

c

o

l

a

t

G

r

o

u

p

p

l

c

–

A

n

n

u

a

l

R

e

p

o

r

t

a

n

d

A

c

c

o

u

n

t

s

2

0

2

0

 
 
 
 
 
 
 
 
 
Hotel Chocolat Group plc

Annual Repor t and Accounts 2020

Hotel Chocolat Group plc

Annual Repor t and Accounts 2020

“WE HAVE WORKED HARD TO 
ADAPT TO THE CHALLENGES OF 2020 
AND TO ACCELERATE OUR PLANS.
AS A RESULT, WE ARE ON THE PATH 
TO BECOMING THE LEADING GLOBAL 
DIRECT-TO-CONSUMER PREMIUM 
CHOCOLATE BRAND”

COMPANY OVERVIEW
Highlights  01

At a glance  02

What sets us apart  05

STR ATEGIC REPORT
Chairman’s statement  08

What our vision means for a customer  10

Our markets  12

Chief Executive’s statement  14

Our strategy  20

Financial review  24

Risk management  28

Sustainability  30

Considering all of our stakeholders (s172)  40

Inside this report

GOVERNANCE
Board of Directors  44

 The Executive team  46

Corporate governance statement  48

Audit Committee report  56

Remuneration Committee report  58

Directors’ report  61

Statement of Directors’ responsibilities  63

For the latest information, view our website at: 
www.HotelChocolat.com

FINANCIAL STATEMENTS
Independent Auditor’s report  66

Consolidated statement of  
comprehensive income  72

Consolidated statement of financial position  73

Consolidated statement of cash flow  74

Consolidated statement of  
changes in equity  75

Notes to the financial statements  76

Company statement of financial position  115

Company statement of changes in equity  116

Notes to the Company  
financial statements  117

Company information  120

Company Over view

Highlights

Financial highlights

2020

2019 

2018 

£136.3m

£132.5m

£116.3m

REVENUE 

£136.3m

2020  

£9.4m

2020  £2.4m

2019 

2018 

£20.7m

£18.9m

2019 

2018 

£14.1m

£12.7m

UNDERLYING 
EBITDA1

£9.4m

PROFIT BEFORE TAX AND 
EXCEPTIONAL COSTS2

£2.4m

H1 
14%

H2 
(14%)

FY20 
3%

H1 
£1.2m

H2 
(£12.4m)

FY20 
(£11.2m)

H1 
+£1.1m

H2 
(£12.8m)

FY20 
(£11.6m)

PROFIT/(LOSS) AFTER TAX 

DILUTED EPS

FINAL DIVIDEND

£(6.5)m

2019: £10.9m

-5.5p

2019: 9.5p

Nil

Full Year: Nil FY19: 1.8p

1. Underlying EBITDA is pre-IFRS16, and excludes share based payments and related tax, and exceptional non-cash impairment costs

2. Exceptional costs are non-cash impairment charges (see page 24 for reconciliation to reported figures)

Operational highlights

+100% SUPPLY CHAIN 
CAPACITY INCREASE  
With increased multi-channel  
agility and greater resilience

IMPROVED MULTICHANNEL 
FLEXIBILITY  
With physical locations closed for 
12 weeks, swiftly adjusted to grow 
delivered gifts and repeat-purchase/
subscriptions

LOYALTY 
1.3m active VIP.ME loyalty 
members, +50% YoY, now  
with digital app

STRONG BALANCE 
SHEET  
Uninterrupted growth 
investment

INTERNATIONAL 

Japan lifestyle format

USA digital growth

SUSTAINABLE BRAND  
Over 90% of packaging, by weight, 
now recyclable or reusable, on  
track for 100% target

OUR FARMERS 
+12% YoY increase in  
registered members of  
Engaged Ethics scheme

ALL STRATEGIC GROWTH 
INITIATIVES PROGRESSED 
In markets with  
significant headroom

OUR COMMUNITY 
Over 70,000 parcels shipped to 
NHS workers at staff discount 
rate to raise morale

WORTH SAVOURING…

“Another great box of delights. It is good to taste real chocolate and not simply sugar.”

GEORGE, SCOTLAND

01

At a glance

ON THE PATH TO 
BECOMING A GLOBAL  
LIFESTYLE BRAND

“Whilst our short-term performance has been materially impacted by COVID-19 and the related 
restrictions, our progress in new channels, new markets, new territories and new product categories is giving 
us increasing confidence in our Brand Vision; from being the leading UK premium chocolate brand to 
ultimately grow to become the leading global premium direct-to-consumer chocolate brand.”

ANGUS THIRLWELL

Chief Executive Officer

Our key product ranges

Multichannel via digital, physical locations and partners

GIFTING

DELIVERED AND  
CARRY-HOME GIFTS  
FROM £5 TO £350 

In the UK, USA and Japan the 

gifting market is significantly larger 

than the FMCG chocolate market

IN - HOME

LEISURE

A REGULAR TASTE OF HOTEL 
CHOCOLAT DELIVERED INTO 
YOUR HOUSEHOLD: DRINKS 
AND AT-HOME CHOCOLATE 
EXPERIENCES

THE MULTI-SENSORY JOY OF 
STROLLING INTO A PHYSICAL 
HOTEL CHOCOLAT FOR AN 
INSTANT SELF-TREAT 

Greater frequency of  
purchase than gifts 

The deepest level of customer 
engagement with the brand 

Brand-led compelling chocolate assortments for 
all occasions and dietary types, £5 to £350

Velvetiser system for hot chocolat, iced chocolat 
and lattes with a huge library of flavours to try 

Exclusive alcohol range 

Bath and body beauty collection inspired  
by the nature of our organic cacao estate  
in Saint Lucia

Luxury ‘Biscuits of the Gods’ 

Gift experiences 

Our wall of chocolate. 120 of our  
most popular recipes

Hot chocolat, Choc Shakes, 
Ice Cream of the Gods, Coffee

The Inventing Room subscription; for tasting 
excitement and discovery 

Curated Collections; matched to your tastes, 
varying each delivery

‘Chocolate Lock-Ins’ tasting experiences 
(instore and online)

Rabot Coterie: An annual subscription supporting 
sustainable fine cacao growing

Hotel and restaurant set in a UNESCO world 
heritage site, where we farm organic cacao 

Simple, no-hassle, recurring free delivery of  
your exact favourites every time 

Restaurant, cacao bar and café in London’s 
Borough Market

Page 21 for more information

Page 22 for more information

Page 23 for more information

02

Hotel Chocolat Group plcAnnual Report and Accounts 2020 
Company Over view

At a glance

Our strong British brand is based on an ethos of:

ORIGINALITY

AUTHENTICITY

ETHICS

We believe in being fresh, creative 
and innovative, doing things in  
a different way.

We are the real thing, our focus on ‘more 
cacao, less sugar’ results in a superior taste, 
drawing on the invaluable knowledge from 
farming our own organic cacao estate.

Doing the right thing, not just saying it. Engaged 
Ethics is our sustainable approach to cacao 
farming, the planet and our communities.

Our business model

We believe that growth and re-investment can benefit all of Hotel Chocolat’s stakeholders.

MAKING 
UK manufacture

ENTERTAINING 
Own our channels and 
customer experience

ORIGINALIT Y

AUTHENTICIT Y

ETHICS

CREATING 
Grow, invent, design

REINVESTING 
We care 
Keep getting better

Our strategy

A focus on proven formats and channels in the UK provides a strong platform to 
 step up the level of growth in international markets:

CUSTOMER- LED

GROW GIFTING

GROW IN-HOME

GROW LEISURE

NURTURE BR AND VALUES
AUTHENTICIT Y

ORIGINALIT Y

ETHICS

INVEST IN AGILE INNOVATION - ENABLING INFR ASTRUCTURE 

Page 20 for more information on our strategy

03

Hotel Chocolat Group plc

Annual Repor t and Accounts 2020

At a glance continued

We started as an online and subscription business, then made  
physical locations work to become truly multi-channel. 

The business began in the UK in the 1990s with online and subscription. 

Our first physical location came later, in 2004, after the creation of the Hotel Chocolat brand. 

The Group manufactures its chocolate in the UK and works with long-term partners for  
the supply of electrical products, beauty products and alcohols.

UK & Ireland
127*

Physical locations 
(2019: 118)

Online  •  Subscription  •  Partners 

USA
4*

Physical locations 
(2019: 2)

HotelChocolatusa.com 

Japan JV
8*

Physical locations 
(2019: 2)

Hotelchocolat.co.jp

St Lucia
1*

Cacao Farm and Hotel

*  Store numbers as at date of publication – 28 September 2020

04

Company Over view

What sets us apar t

What sets us apart

DIFFERENTIATED PRODUCT 

Rather than copy old-school European 
traditions, we have carved out a 
modern take on responsible luxury 
chocolate. Cacao and great design are at 
the heart of everything we do.

DIRECT-TO-CONSUMER  
Building a brand that is relevant and 
sustainable, backed by investment 
in a direct relationship with millions 
of customers.

VERTICALLY INTEGRATED 

 Protection of IP, supply chain agility,  
strong margins and high innovation.

Trusted long-term supply partners for 
electricals, alcohol and beauty.

STRONG BRAND 

We aim to bring escapism and 
contemporary luxury whilst making 
people happy through our chocolate. 
Being brave and being kind is our team 
mantra and our long-term brand ethics 
sustain a healthy culture.

INNOVATION CULTURE  

Balancing prolific new-concept 
creation with a disciplined 
range architecture is a key 
competitive strength.

LIFESTYLE 

Looking at the world through the 
lens of a cacao grower gives us 
a different perspective from our 
competitors and opens the path to 
developing as a lifestyle brand.

MORE CACAO, LESS SUGAR  

Cacao is five times more expensive than sugar and we willingly choose 
to ensure it is always the main ingredient whether in white, milk or dark 
recipes. A surprisingly rare approach in the chocolate world. Yet it tastes 
better, is more satisfying and puts the cacao grower at the centre. 

VALENTINE’S DAY GIFT

“My fiancé struggles to find dark chocolate that he likes but he completely 
fell in love with these the moment they touched his lips.”

MISS KD, LONDON

05

Hotel Chocolat Group plc

Annual Repor t and Accounts 2020

V IP.ME app

OUR VIP.ME APP IS 
EVOLVING TO BECOME 
THE EASIEST WAY TO 
CHOOSE, PURCHASE AND 
SEND THE PERFECT GIFT 
TO YOUR LOVED ONES

Launching Autumn 2020, new features include a curated 
range of our best-selling gifts at your fingertips, tailored gift 
recommendations from answering a few simple questions, 
create and share wish lists for every occasion and the ability 
to gift membership rewards to friends and family.

“This is my favourite… I’ve bought it for myself, bought it for friends as gifts. Truly Divine! 
Thank you for creating such a delicious set of chocolates… I especially like the cashew and pistachio ones.”

THANK YOU

IAN D

0 6

Strategic Report

Chairman’s statement  08

What our vision means for a customer  10

Our markets  12

Chief Executive’s statement  14

Our strategy  20

Financial review  24

Risk management  28

Sustainability  30

Considering all of our stakeholders (s172)  40

07
07

Hotel Chocolat Group plc

Annual Repor t and Accounts 2020

Chairman’s statement

“A CHALLENGING YEAR HAS 
BROUGHT OUT THE BEST FROM THE 
BUSINESS, WHICH CONTINUES TO 
MAKE GOOD PROGRESS IN PURSUING 
MULTIPLE OPPORTUNITIES FOR 
LONG-TERM GROWTH”

“I am pleased to update our stakeholders on the progress of the Group. In the first half of the year 
we made good headway against our strategy and profitability increased. In the second half, the 
business-wide response to the impact of COVID-19 was swift and comprehensive. Whilst sales 
and profitability were adversely affected, the response of our customers and the dynamism of the 
business have reconfirmed the validity of our strategy. Progress against our long-term plans in our 
target markets has accelerated, and business resilience has improved.”

ANDREW GERRIE

Non-executive Chairman

2020

2019 

2018 

£136.3m

£132.5m

£116.3m

REVENUE 

£136.3m

2020  

£9.4m

2020  £2.4m

2019 

2018 

£20.7m

£18.9m

2019 

2018 

£14.1m

£12.7m

UNDERLYING 
EBITDA1

£9.4m

PROFIT BEFORE TAX AND  
EXCEPTIONAL COSTS2

£2.4m

H1 
14%

H2 
(14%)

FY20 
3%

H1 
£1.2m

H2 
(£12.4m)

FY20 
(£11.2m)

H1 
+£1.1m

H2 
(£12.8m)

FY20 
(£11.6m)

1. Underlying EBITDA is pre-IFRS16, and excludes share based payments and related tax, and exceptional non-cash impairment costs

2. Exceptional costs are non-cash impairment charges (see page 24 for reconciliation to reported figures)

See my introduction to Governance on PAGE 48

0 8

Strategic Report

Chairman’s statement

The Group is publishing its Annual Report for the year ended 
28 June 2020 at a time when communities and economies 
worldwide continue to face exceptional challenges as a result 
of the ongoing COVID-19 pandemic. Since the outbreak of 
the virus, our priority has been the safety and wellbeing of 
the entire Hotel Chocolat family. I would like to take this 
opportunity to express the Board’s gratitude to our team, our 
loyal customers, and our business partners for their support 
and commitment throughout this very challenging period. 

OVERVIE W

Having delivered a strong first-half performance, the second half 
of the year was materially disrupted by COVID-19 and the related 
restrictions, which led to the closing of all UK retail locations for 
12 weeks, and the shutdown of our factory for eight weeks. The 
business-wide response to the challenges posed was impressive. 
Rapid adaptations were made to ensure the safety of all colleagues 
and customers. Reaction to the shift in customer demand to online 
also improved the flexibility and resilience of the multi-channel 
business ongoing. The Group continues to have many opportunities 
and continues to take a disciplined approach to deliver long-term 
growth and returns.

RES U LTS

Group Revenue grew by 3 percent to £136m. In the first half, sales 
of £92m increased by 14%. Second half sales of £45m declined 
by 14%. Group profit before tax (PBT) and before exceptional 
costs1 was £2.4m compared to £14.1m in FY19. In the first half, PBT 
before exceptionals was £15m, £1.1m higher year-on-year, whilst 
in H2 a loss of (£12.6m) compares to a profit of £0.2m in FY19.  
The H2 loss arose due to the combined impact of lower sales,  
and additional costs of sales which reduced gross margins.

STR ATEGY

The Group has been pursuing a number of growth opportunities. 
Whilst UK physical retail growth has been adversely affected, 
the Groups multichannel and international strategy will help 
mitigate the ongoing impacts on customer behaviour arising from 
COVID-19. The Board remains committed to physical locations and 
anticipates that in future the retail property market will adjust to 
support the ongoing viability of locations. 

With 67% of our leases having a break or end in the next 24 
months, and another 22% in the following 24 months we have the 
flexibility to adapt. There is significant growth headroom in the 
UK, which is being pursued through a combination of innovation 
and multichannel investment. The Brand has been well received in 
the Group’s two newer markets in the USA and Japan, where the 
addressable market size is significantly larger than the UK.

PEOPLE

The Group continues to benefit from a strong founder-led 
management team. A new governance structure has been 
implemented, comprising the PLC Board and a new Executive 
committee. On behalf of the Board I would like to thank the whole 
Hotel Chocolat team for demonstrating great adaptability, strong 
teamwork and unwavering commitment, for which everyone 
should be proud.

DIVIDEN D

In early March, in anticipation of a potential UK lockdown causing 
disruption to trade at Easter, the Group raised £22m of new equity 
to support continued investment in the growth strategy. Having 
raised additional equity the Board decided to pause the dividend 
in order to re-invest and preserve capital. A progressive dividend 
policy will be reinstated when conditions permit.

OUTLOOK

In each market, customers have shown their loyalty to the brand 
by migrating to new channels when physical locations were closed. 
The vast majority of physical locations have re-opened but are in 
aggregate currently trading lower year-on-year. Other channels 
continue to grow at an accelerated rate and overall trading is in line 
with management expectations. The Group continues to focus on 
the long-term and is making careful investments to maximise the 
medium and long-term opportunity.

ANDREW GERRIE

Non-executive Chairman

“Thank you @HotelChocolat for the amazing donation to our team! Look at those smiles!”

THANK YOU

THEATRES @ CUH

1.  Exceptional costs are non-cash impairment charges (see page 24 for reconciliation to reported figures)

0 9

 
Hotel Chocolat Group plc
Hotel Chocolat Group plc

Annual Repor t and Accounts 2020
Annual Repor t and Accounts 2020

What our vision means  
for a customer 

We continue to innovate and develop more reasons for consumers to want to interact  
with the Hotel Chocolat Brand, as illustrated by our vision of the customer lifecycle:

Beliefs in action 

By subscribing, I receive great chocolate  

and support cacao growing.

R A BOT COTER IE SU BSCR IPTION

Instagram obsession 

I’ve become slightly obsessed with HC on 

Instagram, it’s my little bit of escapism, I’ve also 

met some great like-minded chocoholics!

S O C I A L 
M E D I A

Customer engagement 

I regularly receive information about my favourite (or new) 

products by email and through the post. I can’t wait to receive 

my Christmas catalogue – I love circling the things I want to gift. 

In the Club 

Using a link, I signed up to VIP.ME through the app. 

I get 15% off my next purchase, 10% off drinks  

& ices, plus a gift on my birthday!

V I P. M E 
C LU B

1.3m

ACTIVE MEMBERS

Monthly Fix 

As a regular customer of Hotel Chocolat, I subscribed. 

I now receive a monthly delivery of chocolates that are 
most suited to my chocolate tastes.

C U R AT E D 
CO L L E C T I O N S

10

Company Over view
Company Over view

What our vision means for a customer
What our vision means for a customer

Online virtual events

Interactive tasting sessions hosted by one of our 

chocolate experts from the School of Chocolate.

400+

DIFFERENT PRODUCTS

I N - S TO R E 
E X P E R I E N C E S

Passing by 
I was in town and decided to pop into HC to pick up some 
chocolates to take to a dinner party on Saturday. The choice 
is incredible and staff are wonderful at helping you choose.

A nice surprise! 
I received a text from my friend, gifting me a hot 
chocolate! (I love hot chocolate!) – it was easy, I just had 
to provide my email address to receive the QR code :) 

Sharing the Love 
Sending gifts is so easy with HC’s VIP.ME Gifter app. 
There’s a curated collection of the best gifts to choose 
from, with an added gift finder for when I need inspiration. 
A couple of clicks and the gift is on its way.

V I P. M E 
G I F T I N G  A P P

LAUNCHING AUTUMN 2020

Snuggling up 

I was given a Velvetiser for Christmas and  
it has completely changed my opinion of how  
hot chocolate should taste, revolutionary 
in my household!

V E LV E T I S E R 
S U B S C R I P T I O N

11

Our markets

WE OPERATE IN LARGE MARKETS GIVING US  
SIGNIFICANT HEADROOM FROM RELATIVELY  
SMALL INCREASES IN MARKET SHARE

Our owned retail and online channels are our predominant route to market, and are the  
foundation which nourishes and protects the brand. We also work with carefully selected  
distribution partners who add something extra to our accessibility, by offering  
capsule-collections, tailored for each partners specific customer base. 

CORE MARKETS SINCE 2004 

GIFTS 

LEISURE 

DELIVERED AND TAKE HOME  
GIFTS FROM £5 TO £350

PHYSICAL LOCATIONS; IMPULSE  
PRODUCTS, DRINKS, ICES AND FOOD,  
PLUS NEW DIGITALLY DELIVERED 
EXPERIENCES 

MARKET SIZE

MARKET SIZE

UK £20bn
USA & JAPAN £175bn

UK £14bn

(Chocolate £6bn, Café £8bn)

USA £210bn

HOTEL CHOCOLAT  
GLOBAL MARKET SHARE

HOTEL CHOCOLAT  
GLOBAL MARKET SHARE

<0.1%

<0.1%

Source: 2017 Mintel, Forbes 2017, Yano Kenzai 2019

Source: Canadean 2019, Harper Dennis Hobbs, 2019

12

Hotel Chocolat Group plcAnnual Report and Accounts 2020Company Over view

Our markets

THE BEST LIQUEUR E VER

“This is the best indulgent winter drink. Smooth and chocolatey, best served with snow outside with your  
feet up on the sofa in best winter cardigan next to a warm fire flickering in the background.”

LIZZY, SHEFFIELD

NEWER MARKETS

IN - HOME 

VELVETISER SYSTEM + OTHER 
SUBSCRIPTIONS/RECURRING 
CHOCOLATE DELIVERIES 

OTHER 

PREMIUM ALCOHOLS, BEAUTY 

ESTIMATED MARKET SIZE

ESTIMATED MARKET SIZE

Worldwide  
£3bn

Worldwide  
£102bn

HOTEL CHOCOLAT  
GLOBAL MARKET SHARE

HOTEL CHOCOLAT  
GLOBAL MARKET SHARE

<0.1%

<0.1%

Grandview research 2019

Allied research 2016

13

 
Hotel Chocolat Group plc

Annual Repor t and Accounts 2020

Chief Executive’s statement

“THE EVENTS OF SPRING 2020 
CHALLENGED US ALL,  
BUT ALSO BROUGHT OUT  
THE BEST OF US”

“The events of spring 2020 challenged us all, but also brought out the best of us, ethically, 
competitively and professionally, making us better equipped to face the ongoing impacts. 
Our plans anticipate further near-term uncertainty, however I am now confident the 
business will be stronger in the medium-term in growth, profitability and brand strength.” 

ANGUS THIRLWELL

Co-founder and Chief Executive Officer

2020

2019 

2018 

£136.3m

£132.5m

£116.3m

REVENUE 

£136.3m

2020  

£9.4m

2020  £2.4m

2019 

2018 

£20.7m

£18.9m

2019 

2018 

£14.1m

£12.7m

UNDERLYING 
EBITDA1

£9.4m

PROFIT BEFORE TAX AND  
EXCEPTIONAL COSTS2

£2.4m

H1 
14%

H2 
(14%)

FY20 
3%

H1 
£1.2m

H2 
(£12.4m)

FY20 
(£11.2m)

H1 
+£1.1m

H2 
(£12.8m)

FY20 
(£11.6m)

1. Underlying EBITDA is pre-IFRS16, and excludes share based payments and related tax, and exceptional non-cash impairment costs

2. Exceptional costs are non-cash impairment charges (see page 24 for reconciliation to reported figures)

Read about our evolving strategy on PAGE 20 

14

Strategic Report

Chief Executive’s statement

SALES RE VIE W

Historically we have reported our UK sales by channel. We 
are now of the view that this classification has become much 
less relevant, as our customers are increasingly shopping across 
multiple channels which is, of course, a key business aim.

In FY19, we reported that 67% of sales came from physical UK 
locations. In the first 12 weeks of FY21 (29 June to 20 September) 
approximately 56% of sales are coming from physical, and digital 
sales are up by over 150% year on year. Our focus is always on the 
customer’s relationship with the brand, maintaining an agnostic 
view on which channels should attract most investment. 

Our VIP.ME programme is at the centre of our relationship and  
the investments we made in people and technology over the  
last 18 months are key to driving our future performance. The 
VIP.ME customer base has grown by 50% YoY. The quality of our 
content and benefits, coupled with the change in shopping patterns 
following COVID-19, has resulted in higher spend per transaction 
and a greater propensity to shop across all our channels.

GIFTS 

We have seen a huge increase in demand for our delivered gift 
services and we aim to keep the momentum building with our 
dedicated VIP.ME Gifter app, launching this Autumn, which aims  
to deliver the slickest gift-sending experience in the market. 

A real focus on gift innovation has led to numerous new products; 
an extended biscuit range, new and more luxurious bottles for 
our award-winning alcohol range, a revamped look for our epic 
top-of-the-range Chocolatier’s Table selections, and our first 
dedicated range for Japan for Valentine’s Day 2021, which applies 
all we have learned about Japanese gifting preferences.

I am extremely proud of how the Hotel Chocolat team  
has responded in such a challenging period. In response  
to the COVID-19 pandemic, the team acted swiftly, to 
firstly ensure the safety of colleagues, customers and  
the community, then adapt the business to continue to 
serve our customers, whilst also taking prompt actions  
to strengthen the Group’s financial resilience. 

All of our UK retail locations were closed for 12 weeks including 
the busy Easter period. The adaptions we made at pace have 
given us the confidence to accelerate our existing multichannel 
strategy. Customers have shown great loyalty to the brand and 
we will continue to excite them with new products, engage with 
them more via VIP.ME loyalty, and will keep investing in additional 
operational capacity to serve the demand across all channels.

Revenue grew by 3%, +14% in the first half (H1) and -14% in the 
second half (H2). In H1, Profit Before Tax and exceptional costs1 
increased by £1.1m to £15m. H2 loss before tax and exceptional 
costs1 was (£12.6m) compared to a profit of £0.2m in H2 FY19. 
Physical locations typically generate 70% of H2 revenues, an 
agile response meant that despite 12 weeks of closures including 
the busy Easter period, we were able to service much of the 
customer demand online and via partners. This reduced the loss 
of sales in H2 to just -14%. However these actions did give rise 
to additional short-term supply costs which reduced margins 
significantly in H2. 

CHANN E L MIX COM PARI SON

Channel 
Mix FY19

Channel 
Mix FY20

Locations  
in UK

FY20: 57%

FY19: 67%

Online, subscriptions  
& partners

Other including hotel  
and international

FY20: 39%

FY19: 29%

FY20: 4%

FY19: 4%

1. Exceptional costs are non-cash impairment charges (see page 24 for reconciliation to reported figures)

2020 TIM E LIN E

FEBRUARY
H1 results Sales +14%, 
Profit before tax +8%

Japan Joint venture 
achieves biggest sales to 
date at Valentines

MARCH 
Our first ever company-
wide Charity week

£22m equity raise

15

22 MARCH 
All UK retail locations and factory closed

Online range reduced by more than 90% 
to allow safe operation

Easter inventory re-boxed and returned 
from stores to distribution centre

Chief Executive’s statement continued

“AT A TIME WHEN CUSTOMER BEHAVIOURS ARE CHANGING 
RAPIDLY WE REMAIN FOCUSSED ON ENSURING WE HAVE 
THE FLEXIBILITY REQUIRED TO MEET THEIR NEEDS”

IN-HOME, INCLUDING SUBSCRIPTIONS

LEISURE / PHYSICAL LOCATIONS

The Velvetiser system for hot chocolate has revolutionised luxury 
drinks in the home since we launched it two years ago. Customer 
reviews have been prolific and very enthusiastic, and we now 
have a library of flavours, with many more scheduled for launch 
this year. A new range of lattes for the Velvetiser will hit the 
market pre Christmas. The Velvetiser Owners Club offers low-
friction repeat supplies of chocolate refills, with the inside track 
on upcoming drink recipe launches shared amongst a community 
of like-minded enthusiasts for real chocolate drinks.

WE HAVE REVAMPED OUR CHOCOL ATE 
TASTING SUBSCRIPTION MODEL WITH NEW 
TECHNOLOGY AND NEW CONCEPTS, AND 
WE NOW HAVE 4 PROPOSITIONS LIVE. 

1.  The Inventing Room: a limited-membership experience 
with privileged access to taste alongside us all of our 
potential new ideas, with voting rights on whether they 
should be launched. 

2.  Curated Collections: based on what we know you like, 
a ‘surprise and delight’ changing selection to match your 
preferences.

3.  Rabot Coterie: for our most ethically-minded customers 
and a way to support Saint Lucian Cacao growing as 
well as receive an annual box of exclusive cacao-themed 
products and geo-mapped cacao trees planted with your 
name on our farm.

4.  Recurring purchase/Subscribe to Save: the simplest 
way for your household to regularly receive your precise 
favourites.

We remain positive about the unparalleled leisure experience 
a physical Hotel Chocolat can deliver for our multi-channel 
direct-to-consumer model. The ability of these locations to 
recruit new customers into our VIP.ME database is highly effective 
when ranked against other direct digital recruitment methods. A 
physical Hotel Chocolat satisfies customer desires that cannot be 
met online: warm and knowledgeable human interaction, the joy 
of immediate impulse purchasing, a nourishing hot chocolat or Ice 
Cream of the Gods, the leisure experience of stepping into our 
multi-sensory world, a chance to taste our latest creations and to 
come back after-hours for a ticketed tasting event. 

In the UK we have temporarily closed five ‘commuter’ locations 
due to much reduced footfall. All other locations are open and, 
in line with our expectations, are currently trading lower year 
on year in aggregate. Whilst a significant proportion of customer 
demand has moved online, impulse leisure sales are currently 
reduced due to lower footfall, particularly in London. We are in 
active dialogue with our landlords to find collaborative solutions 
to the ongoing disruption. With 67% of leases reaching a break 
or end within two years, and 89% within four years, we have 
significant flexibility to ensure property costs reflect customer 
behaviour and footfall levels.

In the year we opened 17 locations (11 in the UK, including two 
relocations, two in the USA, and four in Japan with our joint 
venture partner). In the UK and USA we have temporarily paused 
further openings pending likely adjustments to the property 
market, but we envisage new opportunities in 2021 and beyond. 
In Japan the property market already sets rents as a percentage of 
sales, giving us the confidence to continue to invest and support 
our joint venture partner in opening new locations to increase the 
reach and awareness of the brand.

2 0 2 0 T I M E L I N E

APRIL
Over 165,000  
bundles sold online

More than 70,000 
morale boosting parcels 
shipped to NHS

MAY
Factory reopens with safety 
adaptations

Preliminary works commence  
ahead of occupying 10,000 sq m  
DC extension

JUNE
UK retail reopens

Launch of anti racism 
international working 
group 

16

Hotel Chocolat Group plcAnnual Report and Accounts 2020Strategic Report

Chief Executive’s statement

E XCELLENT SERVICE

“Thanks again for the excellent service and making purchasing, enjoying  
and gifting chocolates such a pleasant experience.”

HEMANT, CLAPHAM

In Japan, chocolate gifting is more seasonal than in the UK, 
with over 70% of gift sales happening in H2. This has led us to 
upweight the counter-seasonal elements of the lifestyle brand 
proposition; including extending and enhancing the food and 
beverage offer, and leveraging Rabot 1745, the joint venture 
beauty brand inspired by our Saint Lucian cacao estate. These 
requirements for the Japanese market are accelerating the 
development of our physical proposition for all markets. The 
recent openings in Omotesando, Shin Urayasu, Marunouchi 
and Aichi Togo are the closest yet to bringing our vision of an 
experiential cacao-lifestyle brand to life in physical form. This 
model will be equally as relevant and appealing in the UK and 
the USA.

Our international operations in the USA and Japan made good 
progress in the first half of the year. The goal is to demonstrate 
that at each sales-channel level we can generate an attractive 
return on the invested capital, leading to a multi-channel roll-
out that can generate businesses of scale. The disruption from 
COVID-19 in H2 has delayed our achievement of the physical 
site-level targets, but we are confident the brand appeals to 
customers, as evidenced by the dramatic acceleration of online 
growth in both markets when locations were temporarily closed. 
We see many ways to further improve our customer proposition 
and reduce operating costs to achieve our financial targets.

In July our Scandinavian franchise was closed due to the impact 
of the pandemic on their business. Our intention is to focus our 
resources on the development of the two much larger markets in 
the USA & Japan.

PARTNERS

We carefully select the distribution partners we work with, creating 
a ‘capsule collection’ tailored to the customer needs of each 
wholesale partner. Each partner adds something specific to our 
brand accessibility and customer reach. We are always conscious 
that our biggest asset is our brand, and so in our partner strategies 
we are careful to maintain the customer experience. As the brand 
foundation and an obsessed specialist, Hotel Chocolat’s owned 
channels will always remain the only place to experience the full 
depth and breadth of the proposition. Our recent investment in an 
enlarged distribution centre will improve cost efficiency, availability 
and service levels to our partners.

SAINT LUCIA

Our sustainable cacao agro-toursim concept in Saint Lucia is 
central to the brand ethos. By growing cacao on our own organic 
estate, we better understand the needs and challenges of our 
other farmers, both on the island and worldwide. In April we 
appointed Jo Brett as CEO of Hotel Chocolat Saint Lucia. Jo 
was formerly President of Pret a Manger USA until 2019, having 
previously held senior positions at Pret UK. She will play a key 
role in expanding and enhancing the hotel, opening a new ‘tree-
to-bar’ educational visitor experience and developing the Patrons 
of Rabot subscription and grower support programme. Jo is 
passionately committed to deepening the connection between 
our team in Saint Lucia and our colleagues and customers around 
the world, by bringing to life our passion for cacao and our role in 
adding value for cacao growing communities.

JULY
VIP.ME app launch

AUGUST
New biscuits range 
launched

Store number seven 
opens in Japan

17

SEPTEMBER
St Lucia Hotel re-opens

Two new subscription launches

Store number eight opens 
in Japan

2 0 2 0  T I M E L I N E

Chief Executive’s statement continued

“WE CONTINUE TO INVEST; TO INCREASE CAPACITY,  
DRIVE INNOVATION, AND ENSURE MULTICHANNEL 
FLEXIBILITY ACROSS CATEGORIES AND MARKETS  
TO SUPPORT CONTINUED GROWTH”

OPER ATIONAL RE VIE W

The key product ranges all traded strongly in H1, delivering sales 
growth of 14%. Gross margins in H1 reduced by 80 basis points as 
a result of sales mix shifting to slightly lower gross margin channels 
and an increase in sales of products produced by third parties. 
Overhead costs (pre-IFRS16) increased by 15% in H1 as we made 
investments in people and systems to deliver future growth, 
including strengthening the digital, marketing and trading teams to 
enable more and faster product innovation in service of growth 
in the UK and Internationally. Profit before tax and exceptional 
costs1 increased by £1.1m in the first half.

In the second half, the impact from COVID-19 was significant, 
reducing H2 sales by 14%. The team safely collected Easter 
inventory from the closed retail estate and re-packaged into 
pre-selected bundles for online sale, allowing us to safely increase 
online output in response to a huge rise in online demand. This 
activity and additional clearance reductions reduced gross margins 
in H2. As a result, full year gross margins were 5 percentage 
points lower at 61%.

The investments we made in people and systems in e-commerce, 
innovation, and multichannel supply chain, made us more resilient 
during the challenges of H2 as well as setting us up well for the 
accelerated opportunities, and for further innovation in future.

In March, in anticipation of the potential disruption from 
COVID-19, the Board concluded that it was in the best interests 
of the Group to continue to pursue the growth strategy, 
and raised £22m of new equity in March to support ongoing 
investment for growth.

 Further detail is provided in the financial review PAGES 24 to 27 

MANUFACTURING

In the year we continued to invest in upgrading our manufacturing 
infrastructure in preparation for the installation of a fourth 
production line at our factory in Cambridgeshire, which will be 
operational in 2022. The factory was closed for eight weeks in 
spring whilst we made adjustments for COVID-secure working. 
The factory is now operating at over 90% of previous line output 
rates per hour and we have added a third production shift, which 
increases total site capacity, and improves asset utilisation.

SUPPLY

In June we began the fit out of a 10,000 square metre extension 
to our Distribution Centre in Cambridge. This investment 
doubles our storage and despatch capacity ahead of the winter 
2020 sales peak. We have designed a layout that enables 
significant channel fulfilment flexibility at short notice, enabling  
us to shift smoothly between physical, digital and partners.

THE INNOVATION PIPELINE IS STRONG

NEW PRODUCTS

CHANNELS & FORMATS

BR AND

Lattes for Velvetiser

Four new subscription offers:

Second series of TV show 

Nutmilk Vegan truffles, caramels and  
pralines for gifting

Biscuits expansion 

Velvetised Chocolate Cream Liqueurs 
in four flavours 

Complete Japan Valentine’s range

The Inventing Room  •  Curated Collections 
Patrons of Rabot  •  Recurring purchase 

Gift sending app 

Lifestyle physical format in Japan with more food 
and drinks including Rabot Estate Coffee and 
dedicated space for beauty 

Digital-first growth plan for USA

Sustainability progress in people,  
planet and cacao

Increased Vegan range

Diversity and Inclusion  
– new employee-led steering group

New educational and brand-enhancing visitor 
experience in St Lucia: ‘Project Chocolat’ 

1. Exceptional costs are non-cash impairment charges (see page 24 for reconciliation to reported figures)

18

Hotel Chocolat Group plcAnnual Report and Accounts 2020Strategic Report

Chief Executive’s statement

BUILDING LOYALT Y

“I received excellent customer service from Lesley, helpful and courteous above and beyond. The service I received from  
her ensured that I returned, and will continue to return, to your business. You should be proud of employees like her.”

LEE, LEAMINGTON SPA

OUTLOOK

In response to the evolving customer landscape we have 
accelerated many of our existing multichannel growth plans and  
our rate of product innovation, and as a result intend to make 
faster progress towards our goal of becoming the leading 
international direct-to-consumer premium chocolate brand.

The strong culture within the Hotel Chocolat team has meant 
that we acted with determination, ethics and imagination when 
put under pressure and we are now slingshotting into a new 
trajectory. I would like to extend my thanks to every member  
of the Hotel Chocolat family for making this happen.

We are well capitalised, and are planning prudently in order to 
improve our resilience against further near-term disruption, whilst 
also enabling clear-sighted investment for our future. In addition 
to growth opportunities in our home market we are encouraged 
by progress in the USA and Japan, two of the world’s largest 
gifting markets.

ANGUS THIRLWELL

Co-founder and Chief Executive Officer

BR AND VALUES REVIEW 

We are making progress on many fronts. The table below summarises some of the key elements.

  More detail is provided on PAGES 30 to 41

Our farmers and our chocolate Our chocolate

The planet

Our communities

AUTHENTICITY On the ground ‘getting stuck in’ 

ORIGINALITY

engagement with our farmers 
and grower co-operatives.

We operate our own organic 
farm in Saint Lucia so we know 
what we are talking about.

We launched our Engaged 
Ethics programme in 2002 as 
a custom-made programme to 
fit our culture and our specific 
cacao growing regions with the 
aim of being an effective long-
term partner for sustainable 
cacao growing.

More Cacao, Less Sugar 
is our mantra. Cacao is 
always the lead ingredient 
in our chocolate. Our 
product range meets the 
Public Health England 
targets to control sugar 
levels in chocolate.

We create our own ideas 
and IP, not seeking to 
copy others. We look, 
taste and act differently. 
Our direct connection to 
our customers is unique 
in the scaled chocolate 
world where most is sold 
in supermarkets.

Every executive Director is 
an active and accountable 
member of our 
Sustainability Committee, 
which is determined to 
improve sustainability on 
all fronts.

We actively test new ideas 
in the search for more 
sustainable packaging, 
including tests of new 
plant-based compostable 
packaging.

We initiated a scheme to 
take back plastic packaging 
from any chocolate brand 
for recycling.

100% happiness 
guarantee, we fully 
stand by our quality  
and service. 

During March we 
welcomed NHS and 
emergency service 
workers into the HC 
family, offering colleague 
discount as a thank-you 
and delivering over 
70,000 parcels.

ETHICS

100% of our cacao is sustainably 
sourced with independent 
monitoring.

Direct research with farmers to 
identify further improvements. 

We aim to make our 
chocolates as responsibly 
as possible whilst being 
delicious. No artificial 
ingredients.

We are prepared to do 
the right thing, not the 
cheapest thing to protect 
our environment. Working 
in collaboration with Plastic 
Pact to find solutions to the 
challenge of flexible wrap.

Charity week in 
support of Mind and 
tackling mental health 
issues and awareness.

Anti-racism steering 
group.

19

 
Our strategy

OUR STRATEGY HAS EVOLVED, MOVING FROM A 
CHANNEL-BY-CHANNEL APPROACH TO A GREATER FOCUS 
ON THE CUSTOMER’S LIFESTYLE, DRIVING A DEEPER 
ENGAGEMENT WITH THE BRAND AND INCREASING OUR 
RELEVANCE FOR MORE OCCASIONS THROUGH THE YEAR

“We will achieve growth by focussing on our customer, fostering a creative and 
entrepreneurial culture, whilst maintaining a disciplined and flexible approach to 
capital allocation to deliver improved returns and contain risk.”

OUR STR ATEGY FROM 2016 TO 2020: 

OUR STR ATEGY FOR 2021 AND BE YOND: 

‘THE LEADING UK PREMIUM CHOCOLATE BRAND’

‘TO BECOME THE LEADING GLOBAL DIRECT-TO-
CONSUMER PREMIUM CHOCOLATE BRAND’

UK locations deliver more than 70% of Group sales.

Online delivering c20% of sales with no other channel or  
market contributing more than 5% of Group sales.

Over 85% of our product range manufactured  
in Cambridgeshire.

Led by our values; Authenticity, Originality and Ethics,  
from ‘roots to wrapper’.

Strong brand appeal reinforces premium-price position  
across multiple product categories.

Growth comes both from attracting new customers, new  
markets, new categories and by encouraging existing customers  
to shop more often for a wider variety of occasions.

1.
GROW UK PHYSICAL SALES

Locations, experiences, formats, VIP.ME

2.
GROW UK DIGITAL

Ease of access via web, subscription, wholesale

3.
INCREASE MANUFACTURING

Efficiency, capacity, product innovation

4.
INTERNATIONAL

Test, Learn, Grow

1.
LUXURY GIFTING

The take-home and delivered gift market is  
more than 3x larger than the chocolate market  
in the UK

2.
IN HOME (VELVETISER AND 
SUBSCRIPTION)

Velvetiser and subscriptions, creating ‘HC 
households’. More use occasions with higher 
lifetime value

3.
LEISURE

Impulse self-purchase, food & beverage,  
shared experiences

F Y16 - F Y19 RESULTS ACHIE VED: 

GUIDING PRINCIPLES: 

GROUP SALES 

£132m

(+13% CAGR)

EBITDA MARGINS  
STABLE 

c16%

of sales

A channel agnostic approach; be where the customer  
wants to shop, (provided we can deliver a premium experience  
and achieve our financial metrics).

Innovation at the heart: forensic review of how we  
organise to innovate: more, better, faster.

Extension into new categories leveraging third-party production 
capacity to extend range breadth across more product categories.

20

Hotel Chocolat Group plcAnnual Report and Accounts 2020 
 
 
Strategic Report

Our strateg y in action

Our strategy in action

1
LUXURY GIFTING

WHY IT MAKES SENSE

HOW WE ARE RELEVANT

PROGRESS IN THE YEAR 

The gifting market in the UK, the USA 
and Japan is multiple times larger than 
the chocolate market. Gifts typically 
have a higher average order value 
than impulse purchases, meaning that 
the order-level economics for online, 
wholesale and multichannel retail  
are attractive.

The Board estimates that 
approximately 50% of Group revenues 
are generated from gift purchases.

With a carefully nurtured brand, 
with a differentiated and original 
contemporary look, our products 
elicit that all-important frisson of 
excitement with the recipient. Our 
new dedicated gift-delivery app aims 
to make sending them effortless.

New Easter range with stunning  
reusable tin packaging.

The Velvetiser became a very popular 
gift and strengthened our gift offer at 
higher price-points.

Large numbers of previously ‘physical 
only’ buyers started to buy online 
too, opening up the gift-sending 
potential of our online offer.

COMING IN FY21

Vegan boxed assortments, using our  
amazing unique ‘nutmilk’ recipe

Smaller gifts: extended range  
of chocolate macarons and batons

First Japan-specific seasonal ranges

VIP.ME gift app launch

Extended Velvetised Chocolate  
Cream Liqueur range 

Bespoke capsule range launching 
in travel retail

Extended Distribution Centre – doubling peak capacity and increasing ability to respond to changing channel mix

VISION FOR  
THE FUTURE 

Become a front of mind brand  
for delivered gifts 

Fully realise our technology-supported  
concepts to make HC the slickest gift 
sending solution

21

Hotel Chocolat Group plc

Annual Repor t and Accounts 2020

Our strategy in action

2
IN-HOME

comprising Velvetiser & subscriptions

WHY IT MAKES SENSE

HOW WE ARE RELEVANT

PROGRESS IN THE YEAR 

Launched Velvetiser refill 
subscriptions.

Introduced eight more hot chocolate 
recipe flavours taking the range to 13.

DRINKS: Since opening our first 
Cacao Bar in London’s Borough 
Market in 2008, we have served 
millions of cups of our signature hot 
chocolat, all across the UK and in the 
USA and Japan. We have established 
deep credibility in drinking chocolate 
and stimulated advocacy for the real 
thing, made with actual velvetised 
chocolate, instead of a sugar-laden 
instant mix.

CHOCOLATE: We have one of 
the longest track records in food 
subscription with our Chocolate 
Tasting Club and have substantial 
insights into customers’ tastes, 
preferences and long-term loyalty.

DRINKS: The Velvetiser was 
launched in 2018 and has become 
loved by households as it solves a 
problem; how to quickly make the 
most delicious hot chocolate with 
no fuss and no mess. The reviews 
and customer behaviour patterns 
have proven the growth potential 
of this concept. 

CHOCOLATE: The Chocolat 
Tasting Club subscription, launched 
in 1998, was one of the Group’s 
earliest successful business models. 
Which demonstrated the long-term 
attractiveness of repeat-purchase 
as a way to build a deep relationship 
with customers. Over time the 
growth of our multichannel offer has 
made it easier to access the brand 
in other ways, so the time was right 
to refresh the concept for the 2020s 
adding more reasons to engage.

Velvetiser Owners Club 

New range of Velvetiser lattes 

COMING IN FY21

Configurator to bespoke your 
Velvetiser purchase bundle

New customer acquisition campaign 
leveraging attractive lifetime value

Japan Velvetiser launch

US Velvetiser campaign 

The Inventing Room subscription

Curated Collections subscription 

Rabot Coterie subscription

New recurring purchase club,  
ensuring you never run out  
of household favourites

VISION FOR  
THE FUTURE 

Further range development of our in-home 
drinks proposition

Extend in-home drinks growth plan to international markets 

HC becomes the household purveyor  
of frictionless deliciousness 

22

Strategic Report

Our strateg y in action

Our strategy in action

3
LEISURE

WHY IT MAKES SENSE

HOW WE ARE RELEVANT

PROGRESS IN THE YEAR 

As a digital-born business, our physical 
format had to deliver something extra 
to what we could do online right from 
the beginning. For our customers, our 
locations offer a multi-sensory haven 
of escapism. Warm and knowledgeable 
human interaction, the joy of 
immediate impulse purchasing from 
our Wall of Chocolate, a nourishing 
hot chocolat or Ice Cream of the 
Gods, a complimentary taste of our 
latest creations and ‘after hours’ 
ticketed tasting events. For our multi-
channel model the ability of these 
locations to recruit new customers 
into our VIP.ME database is highly 
effective when ranked against other 
direct digital recruitment methods.

Within the fast-changing physical 
retail landscape, we believe our 
strongly branded, database driven 
model sets us apart from competitors 
in the gift and chocolate sectors. The 
investments we make to excite and 
entertain our customers gives the HC 
physical leisure format something to 
offer which is wholly complementary 
to our digital and partner channels.

In Japan, where rents are normally 
variable with turnover, the more 
flexible approach to property costs 
has resulted in thriving retail-
destination malls. Market forces have 
the potential to lead to more flexible 
rental models in the UK and USA 
in future.

Next-generation lifestyle locations 
opened in Omotesando, Shin Urayasu 
and Aichi Togo in Japan.

VIP.ME paper card replaced with app 
for quick registration and increased 
engagement.

Velvetiser and alcohol demonstration 
stations drove engagement with 
new ranges.

NEW RETAIL OPENINGS:

UK & ROI

9 +2 Relocations

Total 126

USA 

2

Total 4

JAPAN JV 

4

Total 6

COMING IN FY21

Extended Velvetised Chocolate Cream Liqueur range with new bottle shapes 

More online ‘Chocolate Lock-In’ tasting experiences

Improved visual presentation and range rationalisation to improve navigation and conversion and excitement

VISION FOR  
THE FUTURE 

Stronger multi-category lifestyle offer, applying 
developments tested in Japan 

Technology – seamless link between retail IT, online 
and VIP.ME to better serve customer preferences

‘Experience it, then subscribe’ as a key  
in-location activity 

23

Hotel Chocolat Group plc

Annual Repor t and Accounts 2020

Financial review

“WHILST NEAR-TERM PROFITABILITY HAS REDUCED,  
THE GROUP HAS ACTED SWIFTLY TO IMPROVE OUR  
OPERATIONAL FLEXIBILITY, STRENGTHEN LIQUIDITY,  
AND TO CAREFULLY INVEST FOR FUTURE GROWTH”

“Profitability has been materially impacted by the disruption from COVID-19, with lower sales and 
additional costs to safely and rapidly adapt. We have raised new equity and increased our banking 
facilities. We have undertaken near-term scenario planning on a wide range of potential trading 
outcomes, ensuring under each scenario we can balance necessary actions to preserve liquidity with 
further investments to support growth and a changing channel mix.”

MATT PRITCHARD

Chief Financial Officer

Revenue

Gross Profit
Operating Expenses
Underlying EBITDA

Share-based payments
Depreciation & amortisation
Profit/loss on disposal
Operating Profit before exceptional costs

Finance Income
Finance Expense
Profit before Tax and exceptional costs

Reconciliation to reported results
Operating Profit before exceptional costs

Exceptional non-cash impairment costs
Operating (Loss)/profit

Net finance costs
Reported PBT

Tax paid (credit)
Profit (Loss) after tax

FY20 post 
 IFRS16
136.3

IFRS16

FY20 pre 
 IFRS 16
136.3

12.1
12.1

11.0
(0.1)
1.3

1.4
(0.1)

83.0
73.6
9.4

0.4
6.4
0
2.7

0.2
0.3
2.5

83.0
61.5
21.6

0.4
17.3
(0.1)
3.9

0.2
1.7
2.4

3.9

10.0
(6.0)

1.5
(7.5)

(1.1)
(6.5)

24

FY19
132.5

87.3
66.7
20.7

0.9
5.5
0
14.3

0.1
0.3
14.1

14.3

–
14.3

(0.2)
14.1

3.1
10.9

£136.3m

Strategic Report

Financial review

PERFORMANCE INDICATORS

The Group monitors its performance using a number of key performance indicators  
which are agreed at Board level and monitored at operational and Board level:

2020

2019 

2018 

£136.3m

£132.5m

£116.3m

REVENUE 

£136.3m

2020  

£9.4m

2020  £2.4m

2019 

2018 

£20.7m

£18.9m

2019 

2018 

£14.1m

£12.7m

UNDERLYING 
EBITDA1

£9.4m

PROFIT BEFORE TAX AND  
EXCEPTIONAL COSTS2

£2.4m

H1 
+14%

H2 
(14%)

FY20 
+3%

H1 
+£1.2m

H2 
(£12.4m)

FY20 
(£11.2m)

H1 
+£1.1m

H2 
(£12.8m)

FY20 
(£11.6m)

2020  

2019 

2018 

60.9%

65.9%

68.4%

GROSS MARGIN

60.9%

H1 
(0.8%)

H2 
(13.7%)

FY20 
(5.0%)

2020  

2019 

2018 

0

£1.3m

0.9m

ACTIVE USERS

1.3m

+50%

1. Underlying EBITDA is pre-IFRS16, and excludes share based payments and related tax, and exceptional non-cash impairment costs

2. Exceptional costs are non-cash impairment charges (see page 24 for reconciliation to reported figures)

RE VEN U E

OPER ATING E XPEN S ES

Reported revenue for the 52 weeks ended 28 June 2020 was 
£136.3m. Revenue increased by 3% compared to the 52 weeks 
ended 30 June 2019. H1 Group revenue of £91.7m was an 
increase of 14% and H2 revenue of £44.6m was a decline of 
14%. With all physical locations closed for 12 weeks including the 
busy Easter period, the H2 decline of 14% reflects a significant 
proportion of sales migrating from physical locations to online.

GROS S MARGIN

Gross profit as a percent of sales reduced by 500 basis points 
from 65.9% to 60.9%. In H1 gross margins reduced by 0.8% due 
to a shift in channel and product mix. In H2 significant additional 
unplanned costs were incurred, collecting Easter inventory from 
over 100 locations, re-stocking the DC and pre-bundling the 
stock to maximise delivery capacity whilst working safely. The 
retail closures also resulted in additional clearance reductions 
upon re-opening. As a result H2 margins of 52.5% were 13.7% 
percentage points lower than FY19 margins of 66.2%.

In the eight months prior to the start of the COVID-19 impact, 
overheads (pre-IFRS16) grew by 10%, broadly in line with 
the sales growth rate. The increase in costs was driven by 
investments in e-commerce, product innovation and supply chain, 
which are intended to support the continued growth of the 
multichannel business in the years ahead.

In response to COVID-19 the Board initiated a review of 
opportunities to reduce costs, ensuring that discretionary and 
variable expenditures were reduced, whilst continuing to invest 
in those activities that improve the resilience and short and long-
term prospects for the Group, including making improvements 
to the brand’s online offer and enhancing supply chain flexibility 
and capacity. As a result of these investments operating expenses 
increased at a faster rate than sales growth.

25

Financial review continued

U N DERLYING E B ITDA1

Underlying EBITDA is a non-GAAP metric but is included for 
comparability to prior years. On a pre-IFRS16 basis and excluding 
impairment charges, underlying EBITDA was £9.4m, a decline 
of £11.2m. Sales volume growth generated an additional £2.5m 
EBITDA YoY, the margin decline in H2 primarily due to COVID 
impacts resulted in £6.8m lower gross margins and overheads 
increased by 10% or £6.9m.

IFRS16 LE A S ES

FY20 is the first year where IFRS16 is applied to leases. Rent is 
removed from the P&L, a right of use asset and lease liability 
are recognised on the balance sheet. Rent charges of £12.1m 
are removed from the P&L, replaced by additional depreciation 
charges of £11.0m, and £1.4m increase in lease finance expense. 
The impact of the application of IFRS16 on reported profit is 
(£0.1m). Subsequently the right of use assets have been impaired 
by £4.0m as covered below. The Board makes business decisions 
based on current and future expected cash flows, so the adoption 
of IFRS 16 has no impact on Group strategy or investment decisions.

FINANCE INCOM E AN D E XPEN S E

Finance income of £0.2m comprises bank deposit interest, 
unrealised derivative interest, and interest from the loans made to 
the Japan joint venture. Finance expense of £1.7m comprises £0.1m 
of bank interest, £0.2m of realised derivative interest, and £1.4m 
interest charge relating to the application of IFRS16 to leases.

DE PRECIATION AN D AMORTI SATION

Depreciation and amortisation increased by £11.9m. The new 
‘right of use’ asset of £50.6m, created by application of IFRS16 
to store leases, generated £11.0m of depreciation. Capital 
investment additions of £14.1m included new locations, IT 
systems and operating capacity. 

PROFIT B E FORE TA X AN D   
E XCE P TIONAL COSTS 2

Profit before tax and exceptional costs was £2.4m, a reduction 
of £11.6m as a result of the lower sales and reduction in gross 
margins in the second half of the year. 

ALTERNATIVE PERFORMANCE M E A S U RES

The Group uses the following Alternative Performance Measures 
(APMs) in reporting financial information. The Group believes 
that these APMs enhance comparability between periods and 
provide a more meaningful understanding of performance:

•  Underlying EBITDA is pre IFRS16 and excludes share-based 

payment charges, related tax and non-cash impairment charges.

•  Profit/(loss) before tax and exceptional costs excludes non-cash 

impairment charges.

E XCE P TIONAL COSTS OF A S S E T IM PAIRM ENT

In the light of current disruption, the Board have considered 
the potential requirement to impair the carrying value of assets. 
Consideration is given to the estimated value in use and probable 
open market value. This review has given rise to a non-cash 
impairment charge of £10m, comprising three main elements:

1 

2 

3 

 Retail leases: For assets with relatively short lives, such as 
retail leases, which average three years until the next break 
event, the forecasted reduced sales performance gives rise to 
a non-cash impairment of £6.6m affecting 30 locations.

 Goodwill: £0.7m of goodwill relating to the acquisition of 
Hotel Chocolat Corporate Ltd in the year to June 2009 has 
been impaired as a result of a change in business strategy 
whereby corporate gifting sales will be now incorporated 
within the online platform.

 Saint Lucia: As the ‘spiritual home’ of the Hotel Chocolat 
brand, the cacao estate hotel in Saint Lucia is pivotal to 
the Group and delivers many intangible benefits including 
customer marketing, employee engagement, and as a source 
of education on sustainable cacao growing. The Board are 
required to consider whether at the balance sheet date the 
carrying value of the assets is supported by either the value 
in use assuming no future capex investment, or by the open 
market value of the assets as assessed with the support 
of appropriately qualified external valuation experts. The 
disruption caused by COVID-19 has reduced the short-
term open market value of such assets, and as a result the 
carrying value has been impaired by £2.7m. The Board is 
fully committed to continuing investment in Saint Lucia, 
including extending the hotel and completing a much enlarged 
educational ‘tree to bar’ cacao farm visitor attraction.

LOS S B E FORE TA X

Loss before tax, after non-cash impairment charges of £10m,  
was (£7.5m), a reduction of £21.6m year-on-year.

TA X

A tax credit of £1.1m arises as a result of the loss before tax.  
This credit arises as a result of the loss on ordinary operations 
and permanent timing differences.

1. Underlying EBITDA is pre-IFRS16, and excludes share based payments and related tax, and exceptional non-cash impairment costs

2. Exceptional costs are non-cash impairment charges (see page 24 for reconciliation to reported figures)

26

Hotel Chocolat Group plcAnnual Report and Accounts 2020Strategic Report

Financial review

E ARN ING S PER S HARE AN D DIVIDEN DS

The Group reported a diluted loss per share of (5.5)p, compared 
to FY19 profit of 9.5p. The weighted average number of shares in 
issue was 118m (FY19: 113m). Having raised £22m of new equity in 
March to fund growth investment the Board will not be proposing 
a dividend (FY19: 1.8p). The Board anticipates that a progressive 
dividend policy will be reinstated when conditions permit.

C A S H AN D WORKING C APITAL

The Group had £28.1m of cash at period end. Inventories of 
£13.9m represent approximately 12 weeks’ forward cover. The 
Group has access to a Revolving Credit Facility (RCF) with Lloyds 
bank of £35m until December 2020, and £25m until December 
2021. The RCF will be used to finance working capital. As at 20 
September 2020 the Group had cash balances of £16.5m, giving 
headroom of £51.5m including its £35m RCF facility.

EQU IT Y PL ACING

On 20 March 2020 the Company announced the completion of 
an equity placing, conducted by way of an accelerated bookbuild, 
to provide the Company with additional liquidity in response to 
the impact of COVID-19 and to fund ongoing capital investments 
in support of the growth strategy.

A total of 9,777,777 new ordinary shares of 0.1 pence were 
placed at a price of 225 pence per share raising £22m gross 
proceeds. Following admission of the placing shares and 
other share issues to satisfy employee share plan awards, the 
Company’s issued and fully paid share capital consisted of 
125,500,611 ordinary shares at the period end.

GOING CONCERN

Considering the significant uncertainties faced by the retail sector, 
the Directors have undertaken a comprehensive assessment to 
consider the Group’s ability to trade as a going concern over the 
following 12 months. 

The Directors have considered the Group’s financial position and 
its committed borrowing facilities as well as alternative sources 
of financing (including sale & leaseback of freehold property 
and asset financing) that might reasonably be assumed to be 
available, as well as the Group’s financial commitments, noting the 
relatively short retail lease commitments of less than three years 
on average, and the Group’s ability to delay the timing of planned 
capital expenditure.

More broadly, the Directors have considered the strength of 
the Hotel Chocolat brand, demonstrated by 1.3m active VIP.ME 
loyalty users and an increase in multi-channel shopping behaviour, 
together with the flexibility and agility of the Group’s business 
model, noting that, since the end of the UK lockdown, just under 
half of the Group’s sales are generated via online, subscriptions 
and digital partners.

The Directors have noted the support from the Group’s 
shareholders and bank, evidenced in the successful equity placing 
immediately prior to the UK lockdown and the subsequent 
financing facility extension.

In making their assessment the Directors have reviewed 
management’s forecasts based on the following trading scenarios:

BA S E PL AN SCENARIO

The base plan assumes a year on year reduction in Retail sales 
in H1 of FY21 due to lower footfall, but with a strong level of 
transition to Online and continued delivery of growth plans in 
Wholesale. The planned transfer of sales from Retail to Online 
represents an improvement on the achievements at Easter given 
that the Group can build upon the lessons learned, and the 
capital investments made since March to increase capacity. For 
the calendar year 2021, the base plan assumes Group sales will 
recover to pre-COVID levels.

DOWN S IDE SCENARIO 

The downside scenario models the effect of the UK returning to 
a lockdown for a significant period in the run-up to the Christmas 
sales peak. It assumes half of the sales lost from closed Retail 
locations transfer to Online, which is broadly in line with results 
at Easter 2020, this would result in combined sales from retail and 
online declining by 18% on H1 FY20. In the second half, physical 
retail sales are assumed at 50% of that in the base plan with half 
of the decline transferring to online.

The Group has a £35m CLBILs Revolving Credit facility in place 
with Lloyds Bank until December 2020, which then reduces to 
£25m CLBILS Revolving Credit Facility through to December 
2021. It is the Directors’ intention to review funding requirements 
for the period from June 2021 onwards in the Spring of 2021, 
following Christmas trade and with more knowledge on the 
possible longer-term impacts of COVID-19 on the retail sector. 
However, based on the two scenarios modelled, the Group 
and the Company will be able to operate within the level of its 
current facilities and associated covenants. Taking the above 
considerations into account, the Directors have a reasonable 
expectation that the Group and the Company has adequate 
resources to continue in operational existence throughout the 
forthcoming 12-month period. Therefore, the Directors continue 
to adopt the going concern basis of accounting in preparing the 
consolidated and parent company financial statements.

MATT PRITCHARD

Chief Financial Officer

27

Risk management

THE BOARD IS RESPONSIBLE FOR REVIEWING RISKS TO  
ENSURE THAT THE BUSINESS IS NOT EXPOSED TO 
UNNECESSARY OR POORLY-MANAGED RISKS.

RISK

GLOBAL OR 
REGIONAL 
PANDEMIC

POTENTIAL IMPACT

The COVID-19 virus, and 
public health mitigations 
may lead to loss of access 
to physical sites impacting 
ability to trade, reduced 
customer demand, delays 
or disruption to the 
supply of goods.

MITIGATION

Multi-channel model gives 
option to trade through 
alternative channels to market.

Proven capability for remote 
working for many roles for 
extended periods.

Business Continuity 
Management processes have 
been proven to operate 
effectively.

Short leases provide ability  
to flex physical estate in 
medium term.

Increased distribution centre 
capacity with capability to 
dynamically flex to match 
multi channel demand 
patterns with social distancing.

NEGATIVE 
PUBLICITY 
AFFECTING THE 
BR AND

DISRUPTION 
TO SUPPLY OR 
PRODUCTION OF 
GOODS, OR TO 
IT SYSTEMS

INCONSISTENT 
QUALITY OR 
CONTAMINATION 
OF THE GROUP’S 
PRODUCTS

INTERNATIONAL 
EXPANSION

Negative publicity 
affecting the brand could 
reduce consumer demand 
for the Group’s products.

Disruption to supply or 
production of goods, or 
to IT systems, could limit 
availability of products 
and consequently reduce 
sales.

Inconsistent quality or 
contamination of the 
Group’s products could 
reduce demand for the 
Group’s products.

Operating in new 
territories may give rise 
to increased complexity 
and costs.

The business adheres to 
core values of originality, 
authenticity and ethics 
which result in a strong 
brand. All members of 
the Executive sit on the 
Sustainability Committee 
which aims to drive 
constant improvement in 
environmental and social 
issues.

The Group maintains a 
business continuity plan 
which is updated annually 
and tested quarterly with 
the incident management 
team.

The Group uses a 
structured process to 
mitigate cyber-security 
risks including specialist 
roles, software upgrades 
and mandatory user 
compliance training.

Factory food safety 
standards are 
independently audited 
by BRC.

All upstream suppliers are 
subject to rigorous risk 
assessment, independent 
accreditation, and must 
confirm adherence to our 
supplier code of conduct.

Supplier performance is 
monitored, and a rolling 
programme of supplier 
audits is undertaken.

The business adopts a 
cautious ‘test, learn, grow’ 
approach to each new 
market.

Due diligence undertaken 
to ensure appropriate 
local partner.

Ongoing monitoring of 
international performance 
and risks including weekly 
reviews of management 
information by the 
Executive and monthly 
reviews by the PLC Board.

CHANGE IN RESIDUAL RISK IN FY20

The Group’s response to 
the unforeseen pandemic 
has resulted in many 
operational changes to 
help mitigate the impacts 
of potential future 
outbreaks.

The Executive 
Sustainability Committee 
formed in 2019 made 
significant progress on 
many fronts as covered  
on pages 30 to 41.

In 2020 the business 
received the highest 
possible AA-grade 
accreditation from the 
BRC food standards audit.

In the year there were 
no instances of suppliers 
being delisted due to audit 
or quality issues.

Progress against the plan 
has increased the scale of 
international activity.

COVID-19 has introduced 
greater uncertainty with 
a wider range of potential 
impacts.

The business continuity 
management process was 
deployed effectively in 
response to COVID-19. 

The Group’s response to 
the unforeseen pandemic 
has resulted in many 
operational changes to help 
mitigate the impacts of 
potential future outbreaks.

28

Hotel Chocolat Group plcAnnual Report and Accounts 2020Strategic Report

Risk management

Whilst review of the risk register is a scheduled item on the annual calendar of Board agenda items, the Board’s 
consideration of risk matters is not limited to those occasions. Risks and opportunities are factors which are continually 
considered when the Board is making decisions about the business and strategy. The Audit Committee assists the Board in 
this process by reviewing the risk register as well as the effectiveness of internal controls, including financial controls.

FOREIGN 
EXCHANGE

ECONOMIC 
AND POLITICAL 
FACTORS BEYOND 
THE GROUP’S 
DIRECT CONTROL

SHORT-TERM 
DISRUPTION TO 
INTERNATIONAL 
SUPPLY CHAINS 
AS A RESULT OF 
BREXIT

INCREASED 
COMPETITION 
AND CHANGES 
IN CONSUMER 
TASTES

KEY 
MANAGEMENT

The Group purchases 
many of its ingredients 
and capital items in 
currencies other than 
sterling. A fall in the value 
of sterling would increase 
the cost of imports.

Revenues from the US 
and the hotel in Saint 
Lucia are denominated 
in US dollars.

The Group forecasts its 
requirement for foreign 
exchange purchases and 
hedges these purchases 
18 months ahead.

A downturn in the 
macro-economy may 
reduce consumer demand 
generally. Costs may be 
increased by changes 
to government policy, 
including tax changes or 
other legislation.

Whilst the Group 
manufactures and sells 
over 95% of its products 
in the UK. ‘No deal’ or 
an as yet unspecified deal 
may impact upon the 
timeliness of imports of 
raw materials and exports 
of finished goods.

Changes to competition 
and/or consumer 
preferences may reduce 
demand for the Group’s 
products.

Increased competition 
could make it more 
difficult or more costly to 
acquire new store leases.

Loss of key personnel 
could impact the Group’s 
ability to implement 
strategy and the intended 
pace of growth.

Lower near-term 
profitability precludes 
the use of incentives 
funded from improving 
performance.

The Board seeks to 
ensure the brand retains 
its position as affordable 
luxury in order to appeal to 
a broad range of consumers 
and at price points that are 
appropriate.

Ongoing focus on cost 
efficiency assists in 
mitigating individual cost 
increases.

The Board has planned 
for a variety of potential 
scenarios including 
mitigations for any 
contraction in demand.

The Group has 
made administrative 
preparations for the 
ongoing impact of 
a potential ‘no deal’ 
scenario on imports and 
exports.

UK-based suppliers are 
being asked to provide 
assurance that adequate 
preparations are in place 
to avoid disruption to 
upstream supply-chains.

The business adheres to 
core values of originality, 
authenticity and ethics 
which result in a strong 
brand. 

The Board strives for 
continuous improvement 
to products and services 
to increase sales and 
customer happiness.

Business plans and 
initiatives are documented 
and prepared with 
cross-functional input to 
reduce reliance on single 
individuals.

The Remuneration 
Committee seeks to 
ensure rewards are 
commensurate with 
performance and aid 
retention.

The Group extends its 
currency hedges on a 
quarterly basis and is 
currently hedged for the 
whole of FY21 forecast 
purchases.

The medium-term impact 
of COVID-19 is uncertain, 
meaning the Group has 
had to plan for a wider 
range of outcomes.

Trading since the end 
of FY20 is in line with 
temporarily reduced 
expectations.

Whilst the terms of 
Brexit remain uncertain, 
supply chain contingency 
plans are in place and 
the Group’s strategy and 
risk reviews have been 
considering potential Brexit 
impacts, mitigations and 
opportunities since 2016.

The Group has continued 
a programme of innovation 
in products and services 
to strengthen the brands 
appeal.

Shareholder consultation 
will be undertaken prior 
to the introduction of 
any future LTIP incentive 
arrangements.

29

Hotel Chocolat Group plc

Annual Repor t and Accounts 2020

Sustainability

THE GROUP STRIVES TO ENSURE THAT ITS ACTIVITIES 
POSITIVELY BENEFIT ALL OUR STAKEHOLDERS; OUR 
CUSTOMERS, GROWERS, SUPPLIERS, SHAREHOLDERS, 
COMMUNITIES, THE ENVIRONMENT AND THE HOTEL 
CHOCOLAT FAMILY WORLDWIDE

The Group is committed to being a market-leader for sustainable and ethical business practices. 
In 2019 the Group set up a Sustainability Committee in order to:

Set targets for further 
improvement

Formulate plans to  
deliver the targets

Mobilise the  
business to act

Report progress 

Measure current performance 
to establish the ‘baseline’ 
position

Provide governance 
and oversight to ensure 
programmes deliver results

Increase awareness of how 
communities can play a part in 
progress on sustainability

The committee met 12 times in FY20. Angus 
Thirlwell, Peter Harris, Matt Pritchard, Lysa 
Hardy and Matt Margereson are all active 
members of the committee with specific 
accountabilities for sustainability issues. The 
committee also includes team members with 
specialist expertise in areas such as sustainable 
packaging, cacao sourcing, environmental 
management, nutrition, human resources, and 
communication. External specialists are also 
invited to attend both to share knowledge and 
externally validate activity.

The committee considers what our 
stakeholders expect from the business, 
gathering data from many sources and 
cross-referencing this to the United Nations 
Sustainable Development Goals to which the 
Group is committed. Whilst all of the UN goals 
are relevant and applicable to the Group, we 
have sought to identify those areas that are 
most material to the Group’s activities and 
which are therefore where our biggest positive 
change can be achieved.

Our strong British brand is based on an ethos of:

ORIGINALIT Y

AUTHENTICIT Y

ETHICS

We believe in being fresh, creative 
and innovative, doing things in  
a different way.

We are the real thing, our focus on ‘more 
cacao, less sugar’ results in a superior taste, 
drawing on the invaluable knowledge from 
farming our own organic cacao estate.

Doing the right thing, not just saying it. Engaged 
Ethics is our sustainable approach to cacao 
farming, the planet and our communities.

THE FOLLOWING PAGES SET OUR GOALS, AND OUR PLANS  
AND PROGRESS IN MORE DETAIL UNDER FOUR THEMES:

OUR   
PL ANET

OUR   
FARMERS

OUR   
PEOPLE

OUR 
COMMUNITIES

30

 
Strategic Report

Sustainability

OUR PLANET

We set our very first Planet Pledge in 2017/18, targeting 100% of our packaging will be compostable, 
recyclable or reusable by 2021. 

We are making good progress towards this goal. It is extremely 
challenging however with many complexities involved. We remain 
committed to driving our packaging sustainability forwards and 
have now extended this commitment to making 100% of our 
packaging recyclable or reusable by 2022.

The UK Government has committed to the UK being Net Zero 
Carbon by 2050. In support of this, we are pledging to work 
towards making our direct operations Net Zero Carbon by 2030. 
This is a huge challenge but we are committed to mapping out 
a pathway for achieving this in the coming years and working 
towards it as a business. 

KEY ACHIEVEMENTS IN THE YEAR

PACKAGING We joined Wrap/the Plastic Pact, to collaborate with the entire plastics packaging 

value chain to create a circular economy for hard-to-recycle plastic film. 

See: https://www.wrap.org.uk/content/the-uk-plastics-pact for details.

We replaced black plastic trays converting 300 tonnes of packaging p.a to be 
recyclable at kerbside.

Our instore recycling scheme continues to accept plastics from any chocolate 
brand for recycling.

OUR VISION

100% of packaging to  
be recyclable or  
reusable by 2022

ENERGY  
AND CO2

By devising more efficient delivery routes we will reduce vehicle fleet  
CO2 by 22% year on year.

100% of electricity is from renewable sources (75% wind 25% biomass).

We have measured our baseline CO2 emissions under SECR and will use  
this to track progress against our zero carbon objective.

Net zero carbon for 
direct operations  
by 2030

WASTE

100% of food waste byproducts from production are recycled.

Commenced implementation of ISO 14001 Environmental Management  
System to certify waste reduction and environmental management.

WATER

We upgraded our waste water filtration plant to ensure all waste used in 
production remains safe for discharge.

Zero waste to landfill

100% traceability of all 
waste to recycling

Continuously reduce 
water consumption 

The UN Sustainable Goals impacted by our actions: 

31

 
 
 
 
 
 
 
 
 
Sustainability continued

OUR PLANET CONTINUED

PACK AGING 

A key area of focus of our work this last year has been 
plastic and flexible film, which is used to ensure food 
can be wrapped safely, but which is more challenging to 
recycle and currently is not widely collected for recycling 
by kerbside schemes. We are working in collaboration 
with our suppliers to find circular solutions, and have 
joined the Plastic Pact, an industry body with the goal of 
collaborating to find recyclable replacements. Whilst we 
search for a solution we have invited our customers to 
bring both their Hotel Chocolat product packaging and 
packaging from any other chocolate brand back to any of 
our stores and we will recycle it on their behalf. 

EN ERGY & C ARBON 

FY20 is the first year we are required to report under the 
Streamlined Energy & Carbon Reporting (SECR) framework. 
Our SECR covers the energy consumption and Greenhouse Gas 
(GHG) emissions for the period 1 July 2019 to 30 June 2020. The 
table below shows the energy and GHG emissions from business 
activities involving the combustion of gas and fuels, the purchase 
of electricity and business mileage in both kWh and tCO2e. 

FY20

Scope 1

Scope 2

Scope 3
Total for the period 

Intensity ratio (tCO2e per m2)

Energy Usage 
 in kWh

GHG Emissions
In tCO2e

7,153,837

8,286,668

146,824

15,587,328

701

2,735

201

3,637

436

We have selected an intensity metric based on the energy 
consumption per square metre of area of our sites, this is of 436kg 
CO2/m2. We will use this ratio to monitor our energy efficiency 
performance over time. 

Hotel Chocolat has implemented a range of energy efficiency 
measures at our manufacturing site, and within our wider retail 
estate. These include the installation of new more energy efficient 
cooling chillers, a rolling upgrade to LED lighting, a switch-it-off 
energy campaign, and a reduction in business travel by making 
more use of online meetings. A new environmental monitoring 
system has been installed which monitors the site environmental 
conditions and will enable us to identify and monitor the impact 
of future energy efficiency measures. 

Hotel Chocolat has set demanding specifications for the retail 
portfolio that ensure customers are welcomed into a comfortable 
environment that is energy efficient in terms of lighting, heating 
and cooling. We have high expectations for the environmental 
performance of our sites and are continually seeking new and 
innovative solutions to reduce energy consumption, promote 
energy efficiency and improve the environmental performance  
of our supply chain. 

Each year we supply many thousands of tree seedlings to 
cacao farmers in Ghana and Saint Lucia, both cacao plants 
and associated shade-tree seedlings. These help support farm 
biodiversity and also help sequester CO2 from the atmosphere 
as they grow to maturity. We are currently working with external 
experts to quantify the potentially material scale of this benefit.

SECR METHODOLOGY: 

The figures quoted within this report and detailed within the supporting evidence pack include meter readings for electricity and mileage expense reimbursement claims for business 
mileage. Conversion factors used are taken from the ‘2020 UK Government’s GHG Conversion Factors for Company Reporting’ to calculate emissions for Scope 1,2 and 3. Refunded 
business mileage has been classed as Scope 3 as Hotel Chocolat Group Plc do not own the assets, emissions from UK Electricity Transmission and Distribution has also been included 
within this scope. An average CV and CO2e factor has been applied to the refunded business mileage as individual private vehicle details have not been provided.
SECR MATERIALITY: 

The data provided for this report by Hotel Chocolat Group has been determined as accurate and complete and covers 100% of the Group’s activities.

32

Hotel Chocolat Group plcAnnual Report and Accounts 2020Strategic Report

Sustainability

PASSIONATE ABOUT 
SUSTAINABILITY
Sarah Leveridge joined Hotel Chocolat in June 2019. She has 
over 25 years’ experience working in retail, with a specialism in 
packaging technology. 

Sarah has been instrumental in our joining 
the On-Pack Recycling Label scheme, our 
membership of the Plastic Pact and switching 
all our rigid plastics to clear, making them 
widely recycled. The business is actively 
pursuing innovative solutions for plastic 
packaging, having tested compostable bagasse 
trays these were found to have a higher 
environmental impact than we thought.

Sarah is passionate about driving the 
sustainability agenda throughout our business, 
by working with all departments to build 
strong plans to ensure we drive substantive 
progress. In recognition of the progress made 
during the year, Sarah was promoted to a 
newly created role; Head of Sustainability, 
and will oversee co-ordination of the multiple 
project working groups to deliver our 
sustainability goals.

For more details on our 
sustainability credentials go to: 
www.HotelChocolat.com/
sustainability

WA STE & WATER 

We strive to ensure that production and supply operations 
minimise both the resources they use and the levels of waste 
material created. To drive further progress we have begun 
implementation of an Environmental Management System (EMS) 
that will be aligned with the requirements of the internationally 
recognised standard ISO 14001. Our EMS will provide a 
structured methodology for measuring, managing and reducing 
the environmental improvement of our business activities whilst 

embedding a programme of continual improvement of our 
environmental performance. The EMS will be bringing together 
our existing good practice waste management processes, which 
include segregation at source, diverting waste from landfill and 
working to circular economy principles. We are continually 
seeking new and innovative ways to reduce waste and find better 
solutions for unavoidable waste. For example, 100% of food 
waste byproducts from production are recycled. 

33

Hotel Chocolat Group plc

Annual Repor t and Accounts 2020

Sustainability continued

OUR FARMERS
OUR GOAL IS FOR EVERY FARMER TO AFFORD A  
DECENT LIFE FOR THEMSELVES AND THEIR FAMILIES

Cacao is the foundation of our business, our brand mantra is ‘More Cacao, Less Sugar’.

In 2006 we purchased a dilapidated cocoa estate in St Lucia, and 
began to learn about cacao farming. We were able to revitalise 
the farm and share our learning with other growers on the 
island. Today the farm is certified organic and supplies seedlings 
to local farmers from our nursery. Our vision was to create 
more economic value within the community by building a hotel 
on the estate, and to share with visitors the experience of how 
chocolate is made, all the way from ‘tree to bar’.  

We are now expanding the award winning hotel, and in 2021 
will open a new much enlarged educational tree to bar visitor 
experience.

St Lucia provides a small proportion of our cacao, the majority 
comes from Ghana, and we also source cacao from sustainable 
community co-operatives in Latin America. We apply our 
experience from St Lucia to all of our interactions with farmers 
and co-operatives.

KEY PRINCIPLES
KNOW YOUR FARMER 
Each farm location is GPS mapped 

Understanding farmer age and gender

PROSPERITY

Raising incomes

Farming best practice to sustainably 
increase farm yield 
COMMUNITY

Promoting and supporting  
children in school

Child labour prevention
ENVIRONMENT

Farms GPS mapped

Encouraging and facilitating tree planting

Ensuring no deforestation

KEY ACHIEVEMENTS IN THE YEAR

We have appointed an independent agency 
to interview our farmers to identify what 
they require, in order to further improve our 
programmes. https://www.60decibels.com/
60 new young farmers received tools and training 
in sustainable farming best practice.

Weekly radio shows.

OUR VISION
Farmers work on a professional 
and diverse farm, which is self-
sustaining.

All cocoa farmers can afford a 
decent life for themselves and 
their families.

Over 2,500 medical treatments at the HC-
funded medical centre in Osuben.

Three boreholes providing clean water for  
farming communities.

Farmers commit to zero deforestation in  
return for premium price for their cacao. 

All farms are GPS mapped and confirmed 
not adjacent to protected land at risk of 
deforestation.

HC-funded model farms have supplied over 
100,000 quality tree seedlings in the year.

Robust structures are in place 
that enable communities and 
government to address the  
root causes of child labour.

Farmers’ land is free from 
deforestation, and farming 
practice is environmentally-
friendly including crop 
diversification and to mitigate 
Climate Change impacts.

The UN Sustainable Goals impacted by our actions: 

34

 
 
 
 
 
 
 
 
 
 
 
 
Strategic Report

Sustainability

FOCU S ON GHANA , OU R MAIN SOU RCE OF C AC AO

Over 90% of our cacao is sourced from farmers in Ghana. Our sustainability programmes in Ghana comprise two 
layers of investment:

1. 

 All of our Ghanaian cacao is supplied from farmers 
who have signed up to a sustainability charter 
covering four key requirements: know your farmer, 
prosperity, community and environment. In return 
they receive a premium from us for their cacao, on 
top of the standard market price. This scheme is 
administered by Cocoa Horizons, an independent 
foundation. Farmers’ adherence to the charter is 
monitored and independently verified.

2. 

 In addition, Hotel Chocolat funds a collaboration with 
a local NGO, Green Tropic, who run a combination of 
farmer support and community support initiatives in 
the two regions of Ghana where we source our cacao, 
Nkawkaw and Juasao. The initiatives include; model farms 
and radio shows to promote improved farming practice 
and conservation, seedling nurseries, a scheme providing 
young farmers with the skills and materials to farm cacao, 
and community projects including the creation of a medical 
centre and clean-water boreholes.

For more details go to: http://www.greentropicsgroup.org/

“I’ve been deeply impressed with Hotel Chocolat’s achievements since they became cacao growers back in 2006. They have led 
a transformation of the local cacao growing economy and model with their new approach to sustainable luxury. Their sincere 
respect for our country has resulted in their pioneering Engaged Ethics programme… not only have they have rejuvenated cacao 
growing here, they have solidified our reputation as top-quality cacao producers and considerably boosted the attractions of our 
tourism industry, profiling the strong food culture of the island.”

HIS EXCELLENCY GUY MAYERS

Saint Lucia’s High Commissioner to the UK

Case study 
BOATENG BADU’S 
STORY

Boateng Badu Barima is part of our Young Farmers Scheme in 
Ghana. He used to be a galamsey operator (illegal miner) and 
was exposed to lots of health hazards due to chemical leakages. 
He was always on the run from task forces set up by government 
to combat illegal mining. He talks about how the Young Farmers 
Scheme has enabled him to change his life:

“I witnessed lots of my fellow illegal miners struggling and dying 
as a result of the collapse of galamsey pits. I resorted to alcohol 
when those scenes became unbearable to me.

However, everything changed when I heard of the Young 
Farmers programme and subscribed to it. I was trained in cocoa 
farm establishment & maintenance and was provided with the 
required resources for startup. I successfully set up and continue 
to maintain my two acre farm.”

35

An interview with 
PATRICIA LAMONTAGE
Cacao Grower Saint Lucia

“Bananas used to be called the ‘green gold’. Now cocoa is the 
‘brown gold’. Today, I sell 10 times more cocoa than I sold before. 
This is what I tell farmers when I see them. Why waste time? Go 
into cocoa. We have a buyer at Hotel Chocolat. 

Hotel Chocolat’s subsidised cocoa plants helped me replace all 
our old trees that had died. I bought them by the hundreds. We 
planted ten acres, with banana and coconut trees in between for 
shade. We hired two workers to help us maintain them. Now, 
we’re harvesting so much! 

They have the best flavour as well. The quality is much better. I know 
because I make cocoa tea twice a week and my children love it. 

Cocoa farming is my passion. I enjoy the work, picking and breaking 
the cocoa. It’s fun. It’s healthy. You’re getting exercise and using 
your energy. I love walking the estate in the late afternoon, around 
5pm, when it’s not too hot. The birds are flying low and getting 
ready to settle for the evening. It feels very calm. That’s the time I 
enjoy the most. 

Farmers who plant cocoa can employ a lot of people looking for 
work. I tell them, please register with Hotel Chocolat because 
they’ll buy all the cocoa you plant. I’ve now introduced eight cocoa 
farmers to Hotel Chocolat. One day, my children will follow in my 
footsteps. They’re going to continue planting and taking care of the 
cocoa. If you sell the land, the money will eventually be gone. But 
keep the estate going, and you’ll always have an income.”

Sustainability continued

OUR TEAM
OUR TEAM ARE A KEY INGREDIENT IN THE BUSINESS. WE ARE 
COMMITTED TO DIVERSITY, INCLUSION AND EQUALITY OF 
OPPORTUNITY, AND ARE MAKING PROGRESS ON MANY FRONTS

KEY PRINCIPLES

KEY ACHIEVEMENTS IN THE YEAR

OUR VISION

COMMUNICATION 
Two way open and honest 
ongoing dialogue

We launched ‘The Pod’ an internal app to share company 
news, celebrate success and act as a portal to accesses training 
materials and personal development tools.

OPPORTUNITY TO GROW

Everyone can succeed at HC

Support

Understanding

DIVERSITY & INCLUSION

Zero tolerance of racism

Increase diversity of workforce

We increased our business communication with a weekly and 
monthly calendar of all-employee briefings. Regular ‘listening 
sessions’ are held with small groups across the business to 
discuss topics important to the team.

We celebrated international women’s day including a  
talk by Lysa Hardy, CMO sharing her career experience  
as a working mum.

We launched our mental health awareness week,  
and introduced trained mental health first aiders.

We have created a rolling calendar of business events to 
recognise and celebrate all forms of diversity. 

Colleague feedback in response to Black Lives Matter gave rise 
to the formation of an anti-racism group comprising colleagues 
and the CEO to find practical ways to improve 

We are updating all of our team demographic records to 
ensure a robust baseline for tracking the results of our 
programmes, including the rollout of diversity and inclusion 
training to every employee by the end of 2020.

Industry-leading employee 
engagement resulting in a 
motivated team that deliver 
great customer experience and 
drive continuous innovation.

To provide a working 
environment where everyone 
can meet their potential and are 
actively supported to do so.

To foster an active discussion 
across the whole group that 
promotes shared understanding 
to highlight, challenge and 
oppose discrimination and 
ensures equality of opportunity.

We commit to action in order to 
maintain a working environment 
where racism and discrimination 
of any kind are not tolerated.

The UN Sustainable Goals impacted by our actions: 

36
36

Hotel Chocolat Group plcAnnual Report and Accounts 2020 
 
 
 
 
Strategic Report

Sustainability

In the year we launched a number of programmes and tools 
to improve our two-way communication and engagement. We 
commenced a programme encouraging women in leadership and 
formed a new colleague-led working group to support our work 
against racism and discrimination in all forms.

The Board are committed to ensuring that all employees can have 
a voice in the boardroom. Our people are a regular topic on the 
Board agenda and Sophie Tomkins, Non-executive Director has 
been given a special remit to ensure that employee views and 
concerns are fully represented.

The Group operates an all employee share-save scheme, which 
launched in August 2016, with the first vesting taking place in 
FY20, and in which over 200 colleagues successfully participated.

The Group and the Board are committed to equality. We 
continually strive to create a working environment in which all 
individuals are able to make the best use of their skills and talents, 
free from discrimination or harassment, and in which all decisions 
are based on merit. We are confident that all of our employees 
are paid fairly and consistently for the same roles.

We published our latest Gender pay report in March. We added 
96 additional employees in the reporting period and 75% of 
the new roles were filled by women. Our mean gender pay gap 
reduced by 3%. Of those people in management positions with 
accountability for making recruitment decisions, 65% are female. 
Within the highest paid quartile of employees, the majority (59%) 
are female. 

The composition of our team by role level is as follows:

Headcount by gender – June 2020

Female

Team Member

Line Manager

Direct reports to Executives

Executive Directors

Non-executive Directors

Co-founders

1,098

181

7

2

1

–

Male

550

88

10

3

2

2

Case Study 
A RESPONSE TO BLACK LIVES MATTER

A number of our team began to share  
ideas and suggestions in response to the 
Black Lives Matter protests.

These discussions lead to the 
formation of an anti-racism 
working group, comprising 
passionate volunteers with 
the shared objective of openly 
discussing and promoting 
diversity and equality both 
inside and outside of Hotel 
Chocolat, whether by 
developing new ideas or by 
ensuring great communication 
of existing activity. Angus 
Thirlwell CEO, and Jo Brett 
CEO St Lucia are members of 
the group along with volunteers 
from across the Group. 

Shamilla, a retail manager was 
an early volunteer to join the 
group. She wanted share her 
experience celebrating Eid 
in her local community. The 
discussions at the working group 
led to improved business-wide 
communications explaining 
the importance of Eid for the 
Muslim community, which in 
turn led to a wider distribution 
of Eid gifts across the business 
and an increased focus on other 
religious celebrations, including 
Hanukkah.

You can see the full video here: 
https://youtu.be/p9CZrHsARmE

37

Sustainability continued

OUR COMMUNITIES 

RESPONSIBLE 
PRODUCTION & 
SOURCING

Food safety

Reduce waste

Freedom of association, 
anti slavery and anti-bribery 
within upstream supply chain

RESPONSIBLE 
CONSUMPTION

Nutritional content

Waste and recycling

KEY ACHIEVEMENTS IN THE YEAR

OUR VISION

The Group is committed to the highest standards of food safety and 
achieve the highest possible ‘AA’ certification from the annual BRC food 
safety audit.

To continue to supply 
products of the highest 
quality and safety. 

All of our suppliers must adhere to our ethical code of conduct, and are 
subject to regular risk assessment and physical audits. No issues arose 
that would have led to a supplier being delisted.

See pages 31 to 33 for more detail on waste reduction initiatives.

To ensure ethical and 
sustainable practices 
throughout the up-
stream supply chain.

We have reformulated all of our recipes to remove the small volume of 
RSPO-certified palm oil that we currently use. The rollout of the new 
recipes will completely remove palm oil from our products and will be 
complete by 2021.

OUR FARMERS

More Cacao, Less Sugar is our mantra. Our product meets Public  
Health England’s targets intended to reduce use of sugar in chocolate.

We replaced black plastic packaging with kerbside recyclable alternatives 
and take back flexible film from any chocolate brand for recycling. 

To leverage our use of 
the ‘More Cacao, Less 
Sugar’ brand mantra 
to inform consumers 
about the differences 
between real chocolate 
and substitutes laden 
with cheap sugar.

To continually develop 
our connection with 
our communities 
everywhere that we 
operate.

Fair and transparent pricing

We launched out innovative nutmilk, a vegan alternative to creamy  
milk chocolate.

GIVING BACK

Charity week

NHS appreciation

Our 100% Happiness Guarantee means customers can buy with 
confidence.

In March 2020 we held our first every charity week with activities across 
the business raising money for Mind, the mental health support charity.  
The Group matched the funds raised and a total of £30,000 was raised  
for charity.

In spring we extended our colleague discount scheme to all NHS workers, 
shipping over 70,000 parcels to provide a little morale-boosting cheer in 
very challenging times.

The UN Sustainable Goals impacted by our actions: 

Case study 
SUPPORTING THE 
LOCAL COMMUNITY

When the St Lucian hospitality industry was closed in response 
to COVID-19, Chef Ricardo and the team from our hotel 
decided to make use of the unused food, preparing meals before 
serving them at the local community support kitchen in nearby 
Soufriere. The community response has encouraged the team 
to build an ongoing connection supporting those in need and 
reducing food waste.

38

Hotel Chocolat Group plcAnnual Report and Accounts 2020 
 
 
 
  
Strategic Report

Sustainability

Hotel Chocolat is a business which is based in the heart of communities.

Our product is one which is bought and often gifted to others. 
We feel passionately about the importance of giving back to these 
communities that support us, both through ensuring that our 

product is nutritionally the best it can be, as well as supporting 
those in need, both in the areas we sell our product, but also 
from the regions where we source our ingredients. 

Case study 
CHARITY WEEK

In March we held our first ever charity week. The team were asked 
vote to select which charity to support. Mind, the mental health 
charity, were a fitting choice for our first partner charity following a 
year of focus on mental health awareness in the business, including the 
introduction of awareness training and new ‘mental health first aider’ 
roles. Teams from all across the business came up with amazing ways 
to raise money from bake sales, to raffles to sponsored fancy dress. 

A TOTAL OF

£30,000

was donated.

39

Considering all of our stakeholders (s172) 

We believe that to maximise value and long-term success we must take account of what is important to all our key stakeholders  
and maintain a reputation for high standards of business conduct. This is best achieved through effective pro-active engagement.

HOW WE ENGAGE

Customers: Our guests
Customer comments, reviews and feedback are collated 
every week and reported to the Board monthly. 

Customer spending behaviour is analysed to identify 
trends and opportunities for consideration by the 
Board.

Every customer-facing colleague can report verbatim 
customer feedback which is used to improve service  
or gather new product suggestions.

Targeted marketing and social media campaigns are 
designed to engage customers.

The Hotel Chocolat Family
Every employee receives an induction with the 
opportunity for ongoing e-learning on personal 
development and to learn about the cacao and  
the brand.

Suppliers & Farmers
Regular visits to cacao growing regions to meet with 
farmers, co-operatives and NGOs. Every farmer 
commits to respect a code of conduct. Independent 
research being conducted to obtain farmer feedback.

Undertake regular all-employee engagement surveys 
and conduct small-group ‘listening sessions’ to explore 
specific issues in detail.

Comprehensive supplier assessments prior to  
on-boarding. Ongoing programme of risk assessments 
and audits.

Sophie Tomkins has a specific accountability to ensure 
employee concerns are represented in the Boardroom.

Strategic collaborative planning meetings with key 
suppliers.

Every employee is guided by our 100% guest happiness 
guarantee.

Colleague involvement in sustainability and diversity 
working groups.

All-employee briefings held on a weekly basis.

Periodic supplier surveys covering topics such as Brexit 
preparedness, supplier code of conduct etc.

Active dialogue with suppliers with goal of increased 
innovation on products, packaging, and digital services.

PRIORITIES FOR STAKEHOLDER GROUP 

PRIORITIES FOR STAKEHOLDER GROUP 

PRIORITIES FOR STAKEHOLDER GROUP 

Innovative and exciting products for gifting and self 
consumption.

Ease of access to purchase Hotel Chocolat products.

Responsible, ethical behaviour including product quality 
and safety, fair sourcing and the environmental impact 
of products.

Safe, secure and enjoyable employment.

Opportunity for learning, development and career 
progress.

Opportunity to earn a decent living by working with 
Hotel Chocolat.

Ongoing collaborative relationships for mutual benefit.

Freedom from harassment and equality of treatment.

Clear shared objectives and business plans.

Recognition for their contribution.

Prompt payment.

Regular communication on business progress and  
giving back to society.

  See more on page 10

  See more on page 36

  See more on page 34

Shareholders
Individual meetings with institutional shareholders 
throughout the year particularly following interim and 
full year results.

Shareholders are invited to submit questions to the 
Board at the Annual General Meeting.

Investor information including the annual report and 
accounts published on the companies website.

Maintain an investor relations email address to answer 
queries.

Communities
Board members attend forums on environmental, 
social and governance topics and best practice. External 
subject-matter experts present to the Executive on 
topics such as CO2 reduction.

Employees vote for the annual charity of the year.  
This year Mind was selected as our partner.

Colleague-led anti-racism group to support the business 
in making a positive impact to reduce discrimination in 
society and promote equality of opportunity for all.

Extended staff discount to NHS workers and supplied 
thank-you parcels to hospitals during COVID-19 
lockdown.

Environment
Board members attend forums on environmental,  
social and governance topics and best practice. External 
subject-matter experts present to the Executive on 
topics such as CO2 reduction.

Provide subsidised tree seedlings to farmers in  
Ghana and Saint Lucia to assist in reforestation,  
good agricultural practice and CO2 sequestration.

Farmers commit to zero deforestation as a condition  
of membership of Engaged Ethics scheme.

PRIORITIES FOR STAKEHOLDER GROUP 

PRIORITIES FOR STAKEHOLDER GROUP 

PRIORITIES FOR STAKEHOLDER GROUP 

A clear investment case, strategy and reporting of 
performance against plan.

Robust governance and appropriate controls to  
mitigate risk.

The ongoing success of the Group leading to  
increased return on capital.

The communities where we operate expect us to behave 
in a responsible way, showing consideration for those 
around us, making a positive impact to prosperity and 
creating opportunity, whilst minimising environmental 
impacts.

Ensuring the Group is resilient to the risks of Climate 
Change on farmers, the supply chain and the business. 
Minimising pollution and waste.

  See more on page 38

  See more on page 31

40

Hotel Chocolat Group plcAnnual Report and Accounts 2020Strategic Report

Considering all of our stakeholder s (s172)

This strategic report and information herein was approved on behalf of the Board on 28 September 2020. 

MATT PRITCHARD

Chief Financial Officer

In accordance with section 172 of the Companies Act 2006, the Board regularly considers the likely consequences of our strategy and long-
term decisions, taking into account the interests of employee colleagues, suppliers, customers, communities and the environment. The table 
below considers key stakeholder groups, methods of engagement and the impact of feedback on Board discussions and decisions.

Key Board Decisions

Considerations

THE BOARD REVIEWED THE GROUP ’S FINANCIAL FACILITIES IN THE LIGHT OF THE IMPACT OF COVID-19 
ON THE BUSINESS AND AGREED:

1.  A £22m equity raise via a placing that was successfully completed in March

2.  A new £35m Revolving Credit Facility with Lloyds Bank

3.  To cancel the FY20 interim dividend

The requirement for additional funding due to the impact of COVID-19 

on the Group’s trading and cashflow, to provide liquidity to enable the 

Group to continue to invest to drive future growth and protect the 

viability of the business during increased near-term uncertainty.

Following the institutional equity placing, feedback was received from 

‘retail’ investors requesting the opportunity to participate in future 

fundraise. The Board have committed to explore new technology 

platforms to facilitate this.

IN RESPONSE TO THE IMPACT OF COVID-19 ON THE KEY STAKEHOLDERS OF THE BUSINESS THE BOARD 
APPROVED THE FOLLOWING ACTIONS:

UK retail locations were closed in advance of Government-mandated ‘lockdown’.

The requirement to prioritise welfare, health and safety of colleagues  

and customers.

During the UK lockdown a number of the team were furloughed with 80% of salary paid  

Paying a 20% ‘top-up’ ensured furloughed colleagues were not financially 

by the Government. The Board decided to ‘top-up’ the pay to 100% of salary.

disadvantaged compared to those still working during lockdown.

THE BOARD REVIEWED THE GROUP ’S BUDGET AND FORECASTS AND APPROVED A NUMBER OF  
KEY EXPENDITURE/INVESTMENT DECISIONS TO SUPPORT THE ONGOING SUCCESS OF THE GROUP:

A strategy for continued profitable sales growth with digital partners was presented and approved.

The identification of appropriate partnership businesses with the 

potential to profitably extend the reach of the Hotel Chocolat brand 

whilst delivering a good customer experience.

A proposal to sign a lease on an extension to the distribution centre was reviewed and approved.

An increase overall sales volume and a wider mix of multichannel 

customer demand requiring efficient and reliable customer service  

at an acceptable cost.

The new CEO of Saint Lucia presented a capital investment proposal to extend the hotel and to 

The requirement to balance risks and returns for shareholders, to 

complete a new educational visitor attraction, both of which were approved.

increase employment opportunities. The opportunity to educate 

consumers about cacao farming and the potential to invest in projects  

to develop environmental best practice in cacao farming.

A 10 year growth plan for factory operations was presented, with approval granted for the  

The requirement to continue to generate growth for shareholders, 

first phase of capital investments to install a fourth production line by 2022.

to create jobs for communities, and to ensure the investments gave 

consideration to environmental impact.

A multichannel digital growth plan was presented including digital marketing and customer 

The opportunity to interact with customers in new and more engaging 

engagement activities and capital investment in IT systems. The plan was approved.

ways resulting in higher brand advocacy by customers and increased 

customer lifetime value.

A proposal for further loans to the Japan joint venture was proposed and following a review  

The scale of the market opportunity, the evidence of potential for a 

of the business case, was approved.

profitable model with reference to current actual performance and the 

balance of risk and potential return.

INTRODUCTION OF NEW BOARD GOVERNANCE STRUCTURE AND EXECUTIVE COMMITTEE:

Following a review of strategy the Board agreed to implement a new governance structure,  

The requirement to maintain good governance considering the needs of 

with a new Executive committee created to execute the strategy with the Board overseeing  

all stakeholders, and to create a senior leadership structure that facilitates 

strategy and governance.

New terms of reference were created for each Committee.

the strategic growth aspirations of the Board and the requirements of 

shareholders, customers, colleagues and suppliers, whilst accelerating 

progress on environmental programmes.

41

Hotel Chocolat Group plc

Annual Repor t and Accounts 2020

Focus on Japan

OUR JOINT VENTURE 
PARTNERSHIP IN 
JAPAN IS FOSTERING 
MULTIPLE 
INNOVATIONS…

…that will benefit the brand in all markets, 
including new lifestyle retail formats that 
feature a broader food and beverage range, and 
a strong link to our activities in Saint Lucia via 
cacao-inspired Beauty and Coffee sub brands.

SO GR ATEFUL!

“So grateful for the chocolates  
and the heart warming service.”

MIZUHO, TOKYO

4 2
4 2

Governance

Board of Directors  44

 The Executive team  46

Corporate governance statement  48

Audit Committee report  56

Remuneration Committee report  58

Directors’ report  61

Statement of Directors’ responsibilities  63

43
43

Board of Directors

AN EXPERIENCED FOUNDER LED TEAM. IN THE YEAR  
WE ADJUSTED THE LEADERSHIP STRUCTURE, CREATING  
A NEW BROADER EXECUTIVE COMMITTEE TO EXECUTE  
THE STRATEGY, OVERSEEN BY THE BOARD

ANDREW GERRIE (57)

SOPHIE TOMKINS (51)

Non-executive  
Chairman 

Independent  
Non-executive Director 

GREG HODDER (68)

Independent  
Non-executive Director 

APPOINTMENT DATE

2015

2016

2017

Greg was CEO of Charles Tyrwhitt 
from 2008 to 2017 and previously CEO 
of Direct Wines including Laithwaites 
and The Sunday Times Wine Club. 
Greg has considerable experience of 
growth through digital and international 
retail, including as former Chair of 
Naked Wines.

Andrew joined Hotel Chocolat as Non-
executive Chairman in June 2015 and 
has extensive retail experience, having 
served as CEO of Lush Cosmetics from 
1994 to 2014. During this period Lush 
grew to over 900 locations across 49 
countries, with sales in excess of £450m.

Andrew holds a B.Com degree from 
Auckland University.

EXPERIENCE AND SKILLS

Sophie has considerable public markets 
experience gained through a 17-year 
career in the City. Sophie is Non-
executive Director and Chair of the 
Audit Committees at CloudCall Group 
plc and System1 Group PLC, and senior 
Independent Director and chair of 
Remuneration committee at Proactis 
Holdings PLC. 

Sophie qualified as a Chartered 
Accountant in 1994 and is a fellow of 
the Chartered Institute for Securities 
and Investment.

COMMITTEE MEMBERSHIP

44

Hotel Chocolat Group plcAnnual Report and Accounts 2020Governance

Board of Director s

Committee membership 

Audit Committee

Remuneration Committee

Executive Committee

Chair

Group Board

ANGUS THIRLWELL (57)

Co-founder and  
Chief Executive Officer 

PETER HARRIS (65)

Co-founder and  
Development Director 

MATT PRITCHARD (46)

Chief Financial  
Officer 

APPOINTMENT DATE

Co-founded in 1993

Co-founded in 1993

2014

Angus co-founded Hotel Chocolat with 
Peter Harris in 1993 and has a particular 
focus on brand strategy, product and 
channel models, marketing and creative.

Angus attended Cranfield School 
of Management Business Growth 
Programme and is a committee member 
for The Academy of Chocolate.

EXPERIENCE AND SKILLS

Peter Harris co-founded Hotel Chocolat 
with Angus Thirlwell in 1993 and is 
responsible for real estate, legal and 
intellectual property.

Peter qualified as a Chartered 
Accountant in 1979.

Matt joined Hotel Chocolat as Chief 
Financial Officer in 2014 and is 
responsible for the finance function, 
people and IT. 

He has over 20 years of experience 
of finance gained in blue chip retail 
organisations.

Matt qualified as a Certified  
Accountant in 1998.

COMMITTEE MEMBERSHIP

45

The Executive team

THE EXECUTIVE LEADERSHIP TEAM HAS THE  
BREADTH OF SKILLS TO DELIVER GROWTH AND  
IMPROVEMENT ON MULTIPLE FRONTS

LYSA HARDY (50)

Chief Marketing Officer 

MATT MARGERESON (49)

JO BRETT (46)

Chief Operating Officer 

CEO Hotel Chocolat St Lucia 

APPOINTMENT DATE

2018

2006

2020

Lysa joined Hotel Chocolat in 2018 
and is responsible for marketing, 
e-commerce and category management.

She has over 20 years of experience 
including CMO role at Holland & 
Barrett, Chief Customer Officer 
at Joules and a decade in telecoms 
subscription marketing. Lysa is a fellow 
of the Marketing Academy.

Jo Brett joined Hotel Chocolat in March 
2020 and is CEO for St Lucia.

An experienced executive covering 
UK and International markets, she 
was previously the President of Pret 
A Manger, USA and member of the 
Shareholder Board. She brings over 
20 years of experience in fast-paced, 
mission led, private equity backed 
business.

She was also the President of the Pret 
Foundation, a not for profit organisation.

EXPERIENCE AND SKILLS

Matt joined Hotel Chocolat in 
2006 and is responsible for product 
development, manufacturing and  
supply chain.

He has over 20 years of experience 
in operations and supply chain 
management. 

Matt completed an MBA in 2013 and is 
a member of the Chartered Institute of 
Logistics and Transport. 

COMMITTEE MEMBERSHIP

Resigned from Group Board on  
29 September 2020.

46

Hotel Chocolat Group plcAnnual Report and Accounts 2020Governance

The Executive team

Committee membership 

Audit Committee

Remuneration Committee

Executive Committee

Chair

Group Board

BRENDAN DRAKE (45)

CEO Hotel Chocolat USA 

CHRIS HOROBIN (55)

CEO – Hotel Chocolat KK  
(Japan joint venture) 

APPOINTMENT DATE

APPOINTMENT DATE

2018

2018

EXPERIENCE AND SKILLS

EXPERIENCE AND SKILLS

Brendan joined Hotel Chocolat in 
early 2018 to lead the USA business. 
Prior to that Brendan worked in senior 
leadership banking roles in both the UK 
and Australia. During his time in those 
roles Brendan worked very closely 
with a number of large retailers and 
entrepreneurs, he also played an integral 
role in launching the Macquarie Middle 
Market (Corporate Bank) in Australia 
in 2015.

 Brendan holds a Bachelor of Business 
from Monash University, Melbourne.

COMMITTEE MEMBERSHIP

Chris and Hotel Chocolat Group 
formed a joint venture in 2018 to 
take the brand into Japan. 

Chris has over 20 years of 
retail, media and e-commerce 
experience. Chris was formerly 
CEO of QVC Japan from 2007 
to  2011.

47

Hotel Chocolat Group plc

Annual Repor t and Accounts 2020

Corporate governance statement

“Good governance supports strategic planning and sound decision making, 
 and provides assurance on controls and culture, all of which drives performance.”

ANDREW GERRIE

Non-executive Chairman

SCHEDULED BOARD MEETINGS HELD

9

MEMBERS AND ATTENDANCE

Andrew Gerrie (Chair)  9 
Sophie Tomkins  9 
Greg Hodder  8 
Angus Thirlwell  9 
Peter Harris  9 
Matt Margereson  9 
Matt Pritchard  9

A further ten Board meetings were held in the year in response to current events.

AN INTRODUCTION FROM OUR CHAIRMAN

The Directors recognise the value and importance of good corporate 
governance and are fully accountable to the Group’s stakeholders including 
shareholders, customers, suppliers and employees. In this section of our report 
we have set out our approach to governance and provided further information 
on how the Board and its Committees operate. 

The Board believes that it complies with all of the principles of The QCA 
Corporate Governance Code (QCA code). The corporate governance 
framework which the Group operates, including Board leadership and 
effectiveness, Board remuneration, and internal control is based upon practices 
which the Board believes are proportional to the size, risks, complexity and 
operations of the business and reflective of the Group’s values.

48

Governance

Corporate governance statement

THE COM POS ITION OF THE BOARD 

The Board is responsible to the shareholders and sets the Group’s 
strategy for achieving long-term success. It is also ultimately 
responsible for the management, governance, controls, risk 
management, direction and performance of the Group. The Board 
comprises three Non-executive Directors and three Executive 
Directors, two of whom are the co-founders. Sophie Tomkins 
has no connections with the business and is fully independent. To 
leverage Greg Hodder’s considerable experience of launching and 
growing UK businesses in the US, the Board approved him taking 
on additional mentoring responsibilities relating to the development 
of the Group’s new business there. These responsibilities ceased 
with effect from February 1st 2020. The Board is satisfied that this 
did not compromise his independence of thought or judgement, 
and therefore Greg Hodder continues to be considered by the 
Board to be fully independent. 

GOVERNANCE FRAMEWORK

Customers

Suppliers

Shareholders

Employees

Consideration of

THE  
BOARD

BOARD AN D COM M IT TE E COM POS ITION 

THE BOARD

The operation of the Board 
is documented in a formal 
schedule of matters reserved 
for its approval, which is 
reviewed annually.

3

Executive 
Directors

3

Non-executive 
Directors

COMMITTEES

The Board has delegated specific 
responsibilities to the Audit and 
Remuneration Committees. Each 
Committee has written terms of reference 
setting out its duties, authority and 
reporting responsibilities. Copies of all 
the Committee terms of reference are 
available on the Group’s website. These 
terms of reference are kept under review 
to ensure they remain appropriate and 
reflect any changes in legislation, regulation 
or best practice.

Responsible for

Strategy

Performance

Governance

Controls

Risk Management

The Chairman is responsible for leading the Board, setting 
its agenda and monitoring its effectiveness. There is a clear 
division of responsibility between the Chairman and the Chief 
Executive Officer.

AUDIT  
COMMITTEE

The Audit Committee has 
primary responsibility for 
monitoring the quality of internal 
controls and ensuring that the 
financial performance of the 
Group is properly measured and 
reported on.

REMUNERATION 
COMMITTEE

The Remuneration Committee 
reviews the performance of the 
Executive Directors and makes 
recommendations to the Board 
on matters relating to their 
remuneration and terms  
of employment.

49

Corporate governance statement continued

HOW THE BOARD OPER ATES 

The Board is responsible for the Group’s strategy and for its 
overall management. The strategic report on pages 8 to 41 
summarises the Board’s approach to promote sustainable long-
term growth and value for shareholders. The operation of the 
Board is documented in a formal schedule of matters reserved 
for its approval, which is reviewed annually. These include matters 
relating to: 

•  The Group’s strategic aims and objectives.

•  The structure and capital of the Group. 

•  Financial reporting, financial controls and dividend policy. 

•  Setting budgets and forecasts.

•  Internal control, risk and the Group’s risk appetite. 

•  The approval of significant contracts and expenditure. 

•  Effective communication with shareholders. 

•  Any changes to Board membership or structure. 

•  Oversight of the Executive committee

Directors are expected to attend all meetings of the Board, and 
of the Committees on which they sit, and to devote sufficient 
time to the Group’s affairs to enable them to fulfil their duties 
as Directors. In the event that Directors are unable to attend 
a meeting, their comments on papers to be considered at the 
meeting will be discussed in advance with the Chairman so that 
their contribution can be included in the wider Board discussion. 

OVERS IGHT OF THE E XECUTIVE COM M IT TE E

In recognition of the increased scale and breadth of the Group’s 
operations the Board reviewed its composition and delegated 
terms of reference. As a result a new Executive Committee was 
created to drive the execution of the strategy. Matt Margereson 
resigned as a Director of the Group PLC but remains a statutory 
director of a number of Group companies. The Executive 
committee and PLC Board interact regularly and have agreed  
an ongoing programme of reviews of key strategic activities.

The Executive Committee is led by Angus Thirlwell, CEO.  
Its other members are:

BOARD M E E TING S 

•  Peter Harris, Development Director and co-founder

The Board held nine scheduled Board meetings during the 
period, together with another ten meetings held between full 
Boards in order to discuss specific issues or matters of an urgent 
nature. In particular, the Board met more frequently as the 
COVID-19 situation developed in order to assess and respond 
to the uncertainty, challenges and opportunities which this 
created for the business. Board and Committee meetings provide 
time for collective discussion and decision-making, but informal 
communication channels also operate to ensure open dialogue 
and information sharing with the Non-executive Directors 
continues between meetings.

The following table shows Directors’ attendance at scheduled 
Board and Committee meetings during the period:

Board

Remuneration 
Committee

Audit 
Committee

2

2

2

3

3

3

3

Scheduled meetings

Andrew Gerrie

Sophie Tomkins

Greg Hodder

Angus Thirlwell

Peter Harris

Matt Margereson*

Matt Pritchard

9

9

9

8

9

9

9

9

* 

 Resigned from PLC board 29 September 2020. Remains a member of the  
Executive Committee

•  Matt Pritchard, Chief Financial Officer

•  Lysa Hardy, Chief Marketing Officer

•  Matt Margereson, Chief Operating Officer

•  Jo Brett, CEO, Hotel Chocolat Estates, Saint Lucia

•  Brendan Drake US CEO, Hotel Chocolat Inc.

Chris Horobin is CEO of the Group’s-joint venture partner in 
Japan, Hotel Chocolat KK, and is actively involved in Executive 
committee discussions in connection with executing the brand’s 
strategy for success in Japan.

BOARD DECI S ION S AN D   
ACTIVIT Y DU RING THE PERIOD 

The Board has a schedule of regular business, financial and 
operational matters, and each Board Committee has compiled 
a schedule of work to ensure that all areas for which the Board 
has responsibility are addressed and reviewed during the course 
of the year. The Chairman, aided by the Company Secretary, 
is responsible for ensuring that, to inform decision-making, 
Directors receive accurate, sufficient and timely information. 
The Company Secretary compiles the Board and Committee 
papers which are circulated to Directors prior to meetings. The 
Company Secretary also ensures that any feedback or suggestions 
for improvement on Board papers is fed back to management.  
The Company Secretary provides minutes of each meeting and 
every Director is aware of the right to have any concerns minuted 

50

Hotel Chocolat Group plcAnnual Report and Accounts 2020Governance

Corporate governance statement

and to seek independent advice at the Group’s expense where 
appropriate. The Board reviews its AIM obligations with its 
Nominated Advisor annually, and endeavours to keep up with best 
practice governance via seminars, conferences and training material. 

The Chief Executive Officer and Chief Financial Officer are invited 
to attend for some parts of the Committee meetings where their 
input is required, although they do not take part in any discussion 
on their own benefits and remuneration. 

BOARD COM M IT TE ES 

The Board has delegated specific responsibilities to the Audit and 
Remuneration Committees, details of which are set out below. 

Each Committee has written terms of reference setting out 
its duties, authority and reporting responsibilities. Copies of 
all the Committee terms of reference are available on the 
Group’s website. 

These terms of reference are kept under review to ensure they 
remain appropriate and reflect any changes in legislation, regulation 
or best practice. Each Committee comprises Non-executive 
Directors of the Group. No new independent external advice  
was sought by the Board or its Committees during the period.

AUDIT COMMITTEE 

The Audit Committee is chaired by Sophie Tomkins and its other 
members are Andrew Gerrie and Greg Hodder. Sophie Tomkins 
and Greg Hodder are both considered to be fully independent. 
The Audit Committee has primary responsibility for monitoring 
the quality of internal controls and ensuring that the financial 
performance of the Group is properly measured and reported on.  
It receives and reviews reports from the Group’s management 
and auditor relating to the annual accounts and the accounting 
and internal control systems in use throughout the Group. It 
reviews the risk register to ensure that it is comprehensive 
and that appropriate mitigations are in place. It also advises the 
Board on the appointment of the auditor, reviews their fees and 
discusses the nature, scope and results of the audit with the 
auditor. The Audit Committee meets at least twice a year and 
has unrestricted access to the Group’s auditor. The Chief Financial 
Officer attends the Committee meetings by invitation. 

REMUNER ATION COMMITTEE 

The Remuneration Committee is chaired by Greg Hodder. Its 
other member is Sophie Tomkins. The Remuneration Committee 
reviews the performance of the Executive Directors and makes 
recommendations to the Board on matters relating to their 
remuneration and terms of employment. The Remuneration 
Committee also makes recommendations to the Board on 
proposals for the granting of share options and other equity 
incentives pursuant to any share option scheme or equity 
incentive scheme in operation from time to time.  
The remuneration and terms and conditions of appointment of 
the Non-executive Directors of the Group are set by the Board. 

The Remuneration Committee report on pages 58 to 60  
contains more detailed information on the Committee’s role  
and the Directors’ remuneration and fees. 

NOMINATIONS COMMITTEE

It is the view of the Board that a separate Nominations 
Committee is not required at present. If the needs of the business 
change, a Nominations Committee will be formed. It has been 
agreed that the main Board will undertake the activities of Board 
appointments, re-election and succession, with a view to ensuring 
that the Board is composed of individuals with the necessary skills 
and to promote a culture that fosters diversity.

As part of the annual Board evaluation and strategic review 
processes, the Board considered matters relating to Board 
composition and succession planning during the period. 

INTERNAL CONTROL S & RI S K MANAGE M ENT

The Board has ultimate responsibility for the Group’s system 
of internal control and for reviewing its effectiveness. Any 
such system of internal control can provide reasonable, but 
not absolute, assurance against material misstatement or loss. 
However, the Board considers that the internal controls in 
place are appropriate for the size, complexity and risk profile 
of the Group. 

The principal risks faced by the business are summarised on  
pages 28 and 29.

The principal elements of the Group’s internal control  
system include: 

•  close management of the day-to-day activities of the Group by 

the Committee;

•  an organisational structure with defined levels of responsibility, 
which promotes entrepreneurial decision making and agile 
implementation whilst mitigating risks; 

•  segregation of duties so no individual can have undue influence 

or control over an activity, process or transaction;

•  a comprehensive annual budgeting process, producing a 

detailed integrated profit and loss, balance sheet and cash flow, 
which is approved by the Board;

•  detailed monthly reporting of performance against budget; and 

•  central control over key areas such as capital expenditure 

authorisation and banking facilities. 

51

Corporate governance statement continued

The skills and experience of the Board are set out in their 
biographical details on pages 44 and 45. The experience and 
knowledge of each of the Directors gives them the ability to 
constructively challenge strategy and to scrutinise performance. 
The Board meets regularly with external experts including the 
NOMAD to ensure that it remains abreast of developments and 
current best practice.

The Chairman meets individually with each Director at least once 
a year to discuss Board and individual effectiveness.

All Directors take part in a thorough induction process on joining 
the Board, tailored to the existing knowledge and experience of 
the Director concerned. 

The Group maintains communication with a wide range of 
stakeholders to ensure that their needs, interests and expectations 
are understood and reflected within the Group’s strategy.

B U S IN ES S CU LTU RE , VALU ES   
AN D B E HAVIOU RS

The brand and the business have been guided from the beginning 
by the principles of authenticity, originality and ethics. This informs 
every aspect of business operation and decision making from the 
agreement of strategy to the operational implementation of the 
business plan. The business conducts regular engagement surveys 
with all employees and also operates a number of confidential 
hotlines to allow employees to feedback on culture and behaviours. 
Sophie Tomkins has taken the lead on ensuring that all employees 
have the opportunity to have their views represented in the Board 
room and has attended business briefings to explain how this 
works in practice.

TIM E COM M ITM ENTS

All Directors recognise the need to commit sufficient time to 
fulfil the role. This requirement is included in their letters of 
appointment. The Board is satisfied that the Chairman and  
Non-executive Directors are able to devote sufficient time to  
the Group’s business. There has been no significant change in  
the Chairman’s other time commitments since his appointment. 

INTERNAL CONTROL S &   
RI S K MANAGE M ENT CONTI N U ED

The Group continues to review its system of internal control to 
ensure adherence to best practice, whilst also having regard to 
its size and the resources available. The Board considers that the 
introduction of an internal audit function is not appropriate at 
this juncture. 

The Board conducts annual reviews of its register of key risks 
and on a bi-annual basis seeks independent third party support 
to review the risk landscape in detail, including a consideration 
of risks, likelihood, scale of potential impact and the existence of 
assurance, mitigation or appropriate contingencies.

BOARD E XPERIENCE

e
i
r
r
e
G
w
e
r
d
n
A

s
n

i

k
m
o
T
e
i

h
p
o
S

l
l
e
w
l
r
i

h
T
s
u
g
n
A

r
e
d
d
o
H
g
e
r
G

d
r
a
h
c
t
i
r
P
t
t
a
M

s
i
r
r
a
H
r
e
t
e
P

n
o
s
e
r
e
g
r
a
M

t
t
a
M

Financial Management

Global business

Leadership & Values

Sales and marketing

Technology & Operations

Retail

BOARD E FFECTIVEN ES S 

The Board has undertaken an evaluation of its effectiveness.  
Input was obtained from every Board member on a number  
of key topics including:

•  the effectiveness of the Board in setting strategy;

•  confirmation that rigorous and wide ranging debate of  

issues was taking place;

•  that decision making was balanced and objective;

•  that the Board was responsive to new events and new 

information; and

•   that the Board had the appropriate composition and skill  

to discharge its duties.

As a result of this year’s process, a number of actions were agreed 
including the establishment of the new Executive Committee 
and further work to identify the Group’s stakeholders and 
their priorities.

52

Hotel Chocolat Group plcAnnual Report and Accounts 2020 
 
 
 
 
 
 
Governance

Corporate governance statement

We meet with existing and potential suppliers and visit trade fairs. 
We also meet with charities, other activist groups, academics 
and specialists to keep abreast of developments in fields such as 
sustainability, recycling and nutrition.

Employee feedback is sought via regular anonymous surveys,  
with the opportunity to discuss topics directly with the Board  
or via an intermediary to present topics on their behalf.

RE L ATION S WITH S HARE HOLDERS

The Group maintains communication with institutional 
shareholders through individual meetings with Executive 
Directors, particularly following publication of the Group’s 
interim and full period results. Private shareholders are 
encouraged to attend the Annual General Meeting at which  
the Group’s activities are discussed.

General information about the Group is available on the Group’s 
website (www.hotelchocolat.com). The Non-executive Directors 
are available to discuss any matter stakeholders might wish 
to raise, and the Chairman and independent Non-executive 
Directors will attend meetings with investors and analysts as 
required. Investor relations activity and a review of the share 
register are regular items on the Board’s agenda. In the period 
the feedback from shareholders did not give rise to any material 
change in business strategy.

ANN UAL GEN ER AL M E E TING (AGM) 

The Annual General Meeting of the Group will take place on 
27 November 2020. The Notice of Annual General Meeting and 
the ordinary and special resolutions to be put to the meeting are 
included in the Notice of AGM accompanying this Annual Report.

DE VE LOPM ENT

The Company Secretary ensures that all Directors are kept 
abreast of changes in relevant legislation and regulations, with the 
assistance of the Group’s advisers where appropriate. Executive 
Directors are subject to the Group’s performance review 
process through which their performance against predetermined 
objectives is reviewed and their personal and professional 
development needs considered. An annual performance appraisal 
of Non-executive Directors is undertaken by the Chairman as 
part of the Board evaluation process, at which time any training 
or development needs are addressed. All of the Board attend 
business conferences and briefings.

E X TERNAL APPOINTM ENTS

As appropriate, the Board may authorise Executive Directors 
to take Non-executive positions in other companies and 
organisations, provided the time commitment does not conflict 
with the Director’s duties to the Group, since such appointments 
should broaden their experience. The acceptance of appointment 
to such positions is subject to the approval of the Chairman. 

CON FLICTS OF INTEREST

At each meeting the Board considers Directors’ conflicts of 
interest. The Group’s Articles of Association provide for the 
Board to authorise any actual or potential conflicts of interest. 

DIRECTORS ’ AN D OFFICERS ’   
LIAB ILIT Y IN S U R ANCE 

The Group has purchased Directors’ and Officers’ liability 
insurance during the period as allowed by the Group’s articles. 

E LECTION OF DIRECTORS

All continuing Directors of the Group will offer themselves for 
re-election at the Annual General Meeting. 

RE L ATION S WITH STAKE HOLDERS 

The Group maintains communication with a wide range of 
stakeholders to ensure that their needs, interests and expectations 
are understood and reflected within the Group’s strategy.

Customer feedback is collected from guests in physical Hotel 
Chocolat locations, online reviews and via social media.

We work directly with cacao growers and other agricultural 
producers, and with organisations that promote their interests  
to understand their needs.

53

Corporate governance statement continued

THE QC A CORPOR ATE GOVERNANCE CODE

Governance principles

Compliant

Explanation

Further reading

Deliver Growth

Establish a strategy 
and business model to 
promote long-term value 
for shareholders.

Seek to understand and 
meet shareholder needs 
and expectations.

Take into account wider 
stakeholder and social 
responsibilities and their 
implications for long-term 
success.

The strategy for the Group is decided by 
the Board and progress towards delivering 
objectives is actively tracked and debated by 
the Directors.

See page 3 to find out more about our 
strategy and business model.

Regular meetings are held with investors 
and analysts and the Board regularly 
considers how decisions could impact, and 
be received by, shareholders. Our AGM 
provides an opportunity for all shareholders 
to hear from and meet with our Directors.

See pages 40 and 53 for more information 
on our relations with shareholders. We 
also publish lots of information relevant 
to shareholders on our website www.
hotelchocolat.com/uk/investor-relations.html.

See page 40 to learn more about how we 
collate feedback from our stakeholders and 
take account of their needs and priorities.

The Board has identified the main 
stakeholders in the business and regularly 
discusses how employees, suppliers, 
customers and others might be affected by 
decisions and developments in the business. 
We take our social responsibilities seriously 
and constantly strive to enhance our 
environmental and social credentials.

Embed effective risk 
management, considering 
both opportunities and 
threats, throughout  
the organisation.

Both the Board and Audit Committee 
regularly review risks, including new threats, 
and the processes to mitigate and contain 
them. Whilst the Board is responsible for 
risk, our culture seeks to empower all 
colleagues to manage risk effectively.

We have summarised the main risks faced by 
the business and how they are being managed 
on pages 28 and 29. Further details about our 
approach to risk management and internal 
controls are provided in the Audit Committee 
report on pages 56 and 57.

Maintain a dynamic management framework

Maintain the Board as a 
well-functioning, balanced 
team led by the Chair.

Ensure that between 
them the Directors have 
the necessary up-to-date 
experience, skills and 
capabilities.

Our Board works well together as a team 
exploiting the deep experience of strategy, 
retail, international and financial matters. 
Meetings are characterised by lively 
debate and active idea generation and 
management are rigorously challenged  
and held to account.

We assess the adequacy of the Board’s 
collective skills and experience as part of 
the annual Board evaluation. Directors’ 
individual development needs are discussed 
annually with the Chairman.

Our Directors and details of their individual 
roles, backgrounds and experience are 
provided on pages 44 and 45.

Further information about how Directors 
keep their knowledge and skills up-to-date  
is provided on page 52.

54

Hotel Chocolat Group plcAnnual Report and Accounts 2020Governance

Corporate governance statement

Governance principles

Compliant

Explanation

Further reading

Maintain a dynamic management framework continued

Evaluate Board 
performance based 
on clear and relevant 
objectives, seeking 
continuous improvement.

Promote a corporate 
culture that is based 
on ethical values and 
behaviours.

Maintain governance 
structures and processes 
that are fit for purpose 
and support good 
decision-making by the 
Board.

Build trust

Communicate how the 
Company is governed 
and is performing by 
maintaining a dialogue 
with shareholders 
and other relevant 
stakeholders.

An annual Board evaluation is undertaken 
to review the Board’s effectiveness, track 
improvements since the previous year and 
plan additional actions.

The criteria assessed as part of the Board 
evaluation are summarised on page 52.

The Hotel Chocolat values of authenticity, 
originality and ethics have always 
underpinned, and are evident in, everything 
we do. Examples include our engaged ethics 
programme, sustainability commitments, 
workforce engagement and community 
activities.

Our governance structures are underpinned 
by the matters which the Board reserves 
to itself. A scheme of delegation, including 
established committees, an annual agenda 
plan, regular business deep-dives and good 
information flows all contribute to the 
Board making well-informed and properly 
debated decisions.

Our sustainability report on pages 30 to 39 
illustrates some of the ways in which our 
corporate culture positively influences what 
we do.

More detailed information about our 
governance structures and processes can 
be found in our corporate governance 
statement on pages 48 to 55 and the reports 
of the Audit Committee and Remuneration 
Committee on pages 56 to 60.

We communicate with a range of 
stakeholders. Employee concerns and 
issues are represented in the boardroom 
by Sophie Tomkins who has been given 
special responsibility in this respect. We also 
actively engage with our cacao growers and 
other suppliers and with Hotel Chocolat 
guests in store and online.

Further information on our dialogue with 
stakeholders and shareholders can be found 
in our sustainability report on pages 30 to 39 
and in our corporate governance statement 
on pages 48 to 55.

We also publish lots of information relevant to 
our wider stakeholders on our website www.
hotelchocolat.com/uk/investor-relations.html.

55

Hotel Chocolat Group plc

Annual Repor t and Accounts 2020

Audit Committee report

“On behalf of the Board, I am pleased to present the Audit Committee  
report for the period ended 28 June 2020.”

SOPHIE TOMKINS

Chair of the Audit Committee

COMMITTEE MEETINGS HELD

3

MEMBERS AND ATTENDANCE

3

Sophie Tomkins (Chair)  3 
Andrew Gerrie  3 
Greg Hodder  3

The Audit Committee is responsible for ensuring that the financial performance 
of the Group is properly reported and reviewed. Its role includes monitoring the 
integrity of the financial statements (including annual and interim accounts and 
results announcements), reviewing internal control and risk management systems, 
reviewing any changes to accounting policies, reviewing and monitoring the 
extent of the non-audit services undertaken by external auditors and advising  
on the appointment of external auditors.

56

Governance

Audit Commit tee repor t

M E M B ERS OF THE AU DIT COM M IT TE E 

AU DIT PROCES S 

The Committee consists of two independent Non-executive 
Directors: myself, Sophie Tomkins (as Chair) and Greg Hodder. 
Andrew Gerrie is also a member but is not considered fully 
independent because of his involvement as a shareholder in Rabot 
1745 Limited, a joint venture with the Group. Matt Pritchard, 
Chief Financial Officer, and other Executive Directors may attend 
Committee meetings by invitation. The Committee met three 
times in the period. The Board is satisfied that I, as Chair of the 
Committee, have recent and relevant financial experience. I am a 
Chartered Accountant and I am Chair of the Audit Committees 
at CloudCall Group plc and System1 Group plc. A Chartered 
Secretary from Chadwick Corporate Consulting acts as Secretary 
to the Committee. I report the Committee’s deliberations at the 
next Board meeting and the minutes of each meeting are made 
available to all members of the Board. 

DUTIES 

The main duties of the Audit Committee are set out in its terms 
of reference, which are available on the Group’s website (www.
hotelchocolat.com). The main items of business considered by the 
Audit Committee during the year included: 

•  review of the FY20 audit plan and audit engagement letter; 

•  consideration of key audit matters and how they are addressed;

•  review of suitability of the external auditor; 

•  review of the financial statements and Annual Report; 

•  consideration of the external audit report and management 

representation letter; 

•  going concern review; 

•  review of the risk management and internal control systems; 

•  meeting with the external auditor without management 

present; and

•  review of whistleblowing and anti-bribery arrangements.

The auditor prepares an audit plan for the review of the full period 
financial statements. The audit plan sets out the scope of the audit, 
areas to be targeted and audit timetable. This plan is reviewed 
and agreed in advance by the Audit Committee. Following the 
audit, the auditor presented its findings to the Audit Committee 
for discussion. No major areas of concern were highlighted by the 
auditor during the period, however areas of significant risk and 
other matters of audit relevance are regularly communicated. 

INTERNAL AU DIT 

At present the Group does not have an internal audit function 
and the Committee believes that management is able to derive 
assurance as to the adequacy and effectiveness of internal 
controls and risk management procedures without one. 

RI S K MANAGE M ENT AN D INTERNAL 
CONTROL S 

As described on pages 49 to 52 of the corporate governance 
report, the Group has established a framework of risk 
management and internal control systems, policies and 
procedures. The Audit Committee is responsible for reviewing 
the risk management and internal control framework and 
ensuring that it operates effectively. During the period, the 
Committee has reviewed the framework and the Committee is 
satisfied that the internal control systems in place are currently 
operating effectively. 

WHI STLE B LOWING 

The Group has in place a whistleblowing policy which sets out 
the formal process by which an employee of the Group may, in 
confidence, speak up about concerns about possible improprieties 
in financial reporting or other matters. Whistleblowing is a 
standing item on the Committee’s agenda. The Committee is 
comfortable that the current policy is operating effectively.

ROLE OF THE E X TERNAL AU DITOR 

ANTI - B RIB ERY 

The Audit Committee monitors the relationship with the 
external auditor, BDO LLP, to ensure that auditor independence 
and objectivity are maintained. Noting the tenure of BDO 
LLP (since FY12), the Committee will keep under review the 
need for external tender. As part of its review the Committee 
monitors the provision of non-audit services by the external 
auditor. The breakdown of fees between audit and non-
audit services is provided in Note 7 of the Group’s financial 
statements. The non-audit fees primarily relate to the half year 
agreed upon procedures for the Group. The Audit Committee 
also assesses the auditor’s performance. Having reviewed the 
auditor’s independence and performance, the Audit Committee 
recommends that BDO LLP be reappointed as the Group’s 
auditor at the next AGM. 

57

The Group has in place an anti-bribery and anti-corruption 
policy which sets out its zero-tolerance position and provides 
information and guidance to those working for the Group and 
its suppliers on how to recognise and deal with bribery and 
corruption issues. The Committee is comfortable that the current 
policy is operating effectively.

SOPHIE TOMKINS

Chair of the Audit Committee

 
Hotel Chocolat Group plc

Annual Repor t and Accounts 2020

Remuneration Committee report

“I am pleased to present this remuneration report, which sets out the remuneration policy  
and the remuneration paid to the Directors for the period.”

GREG HODDER

Chair of the Remuneration Committee

COMMITTEE MEETINGS HELD

2

MEMBERS AND ATTENDANCE

2

Greg Hodder (Chair)  2 
Sophie Tomkins  2

58

Governance

Remuneration Commit tee repor t

RE M U N ER ATION STR ATEGY

RE M U N ER ATION POLICY 

As you will see elsewhere in this Annual Report and Accounts, 
the Board of Hotel Chocolat is pursuing an ambitious strategy 
for growth for the business through continual innovation and 
expansion. The people within our business are key to successful 
delivery of these aspirations and our remuneration strategy is 
designed to incentivise colleagues right across the Group to 
achieve the goals we have set for ourselves. COVID-19 has 
given rise to increased uncertainty, and has constrained financial 
performance. In addition, we are conscious of the Government 
support the business has received and that no dividend has 
been paid for FY20, so we have paused the creation of any new 
incentive arrangements pending greater clarity that will allow the 
Committee to appropriately incentivise future value creation. It 
is important that any future incentives schemes for the Executive 
and the wider team are both sufficiently stretching, and aligned 
with the needs of other stakeholders. 

Our pay and reward arrangements, both at Executive level and 
throughout the organisation, are overseen by the Remuneration 
Committee. This report describes the operations of the 
Committee and the policies it has adopted as well as specific 
Directors’ remuneration arrangements. 

COM POS ITION AN D ROLE 

The Remuneration Committee’s members are Greg Hodder 
(as Chair), and Sophie Tomkins. The Committee operates 
under agreed terms of reference and is responsible for 
reviewing all senior executive appointments and determining 
the Group’s policy in respect of their terms of employment, 
including remuneration packages of Executive Directors. The 
Remuneration Committee met two times during the period  
and plans to meet at least twice a year going forward.

DIRECTORS ’ RE M U N ER ATION 

The objective of the Group’s remuneration policy is to attract, 
motivate and retain high quality individuals who will contribute 
fully to the success of the Group. To achieve this objective, 
the Group provides competitive salaries and benefits to all 
employees. Executive Directors’ remuneration is set to create 
an appropriate balance between both fixed and performance-
related elements. Remuneration is reviewed each year in light 
of the Group’s business objectives. It is the Remuneration 
Committee’s intention that remuneration should reward 
achievement of objectives and that these are aligned with 
shareholders’ interests over the medium-term. Remuneration 
can consist of the following elements: 

•  basic salary; 

•  performance-related annual bonus; 

•  Long-Term Incentive Plans; and 

•  pension contribution.

E XECUTIVE DIRECTORS’ SERVICE CONTR ACTS 

The Executive Directors signed new service contracts with 
the Group on admission to AIM in May 2016. These are not of 
fixed duration. Angus Thirlwell and Peter Harris’ contracts are 
terminable by either party giving 12 months’ written notice.  
Matt Pritchard’s contract is terminable by either party giving  
six months’ written notice. 

NON - E XECUTIVE DIRECTORS

The Non-executive Directors signed letters of appointment 
with the Group for the provision of Non-executive Directors’ 
services, which may be terminated by either party giving three 
months’ written notice. The Non-executive Directors’ fees are 
determined by the Board. 

The following table summarises the total gross remuneration of the Directors who served during the period to 28 June 2020. 
Performance bonus targets relating to FY20 group profitability and international sales were not met and therefore no bonus is payable. 

CASH OR ACCRUALS BASIS

FY20

FY19

Basic  

salary/fee

Additional 
fees

Performance 
Bonus

Pension

Total

Basic 
salary/ 
fee

Additional 
fees

Performance 
Bonus

Pension

Total

Executive

Angus Thirlwell

235,000

– Waived – nil

10,095

245,095

235,000

– Waived – nil

8,288

243,288

Peter Harris

Matt Pritchard

Matt Margereson

216,500

216,500

216,500

Non-executive

Andrew Gerrie

Sophie Tomkins

Greg Hodder

50,000

40,000

40,000

†  Financial target not met

– Waived – nil

9,495

225,995

215,000

– Waived – nil

7,837

222,837

–

–

–

–

36,400*

Nil†
Nil† 

6,495

6,495

222,995

222,995

215,000

215,000

–

–

 –

–

–

–

50,000

50,000

40,000

76,400

40,000

40,000

–

–

–

–

75,000*

86,000

86,000

4,837

4,837

305,837

305,837

–

–

–

–

–

–

50,000

40,000

115,000

* 

 In respect of additional consulting services, in the form of additional time commitments, charged on a per day basis whilst mentoring the CEO of the US business. Provision of the 
additional services ended 01/02/2020

59

Remuneration Committee report continued

DIRECTORS ’ RE M U N ER ATION CONTI N U ED

The Executive remuneration policy FY21 is set out in the table below. Executive Directors will not receive a pay increase.  
The remuneration policy for FY21 will operate as follows: 

FY21

Executive

Angus Thirlwell

Peter Harris

Matt Pritchard

Matt Margereson*

Basic salary/fee

Maximum cash bonus

Pension

£237,000

£217,000

£217,000

£217,000

Waived – nil

Waived – nil

Nil

Nil

10,110

9,510

6,510

6,510

* 

 Resigned from PLC board 29 September 2020. Remains a member of the Executive Committee

BON U S

Given the increased uncertainty relating to near-term financial performance-improvement targets, annual performance incentives will 
not operate for FY21. The Remuneration Committee will consider the reintroduction of performance incentives in future years at the 
appropriate time.

LONG -TERM INCENTIVE PL AN 

Awards to Executive Directors were granted in 2016, 2017 and 2019, each underpinned by financial performance triggers. Angus 
Thirlwell and Peter Harris have elected not to currently take part in the current Long-Term Incentive Plan.

Matt Pritchard and Matt Margereson along with other senior management have been granted options under the Group’s Long-Term 
Incentive Plan. The proportion of the total option shares vesting is subject to testing against a performance condition, being the 
audited net profit after tax for the financial periods in question. 

•  For the 2017 LTIP, the profit performance condition relating to FY20 was not met and therefore the options lapse and will not vest.

•  The 2019 LTIP starts to vest if the Group achieves a threshold FY22 profit after tax of £13.7m, rising on a straight-line basis  

to 100% vesting at £16.1m. 

•  Directors in receipt of vested LTIP awards are required to maintain a shareholding of 100% of salary.

In addition to the FY22 incentive plan, the Board are reviewing the potential for the Group to achieve a more ambitious rate of growth 
over a time horizon of five years or more. Once the Board have assessed the feasibility of such a growth strategy, the Remuneration 
Committee will be asked to review the potential and appropriateness of a longer-term incentive that rewards a material acceleration  
in growth rates and enterprise value, and to consult with institutional shareholders on any proposal.

Performance 
condition

Date  

of Grant

Number of 
ordinary shares 
granted under 
option

Value of 
ordinary 
shares 
under 
option

FY19 profit after tax

04.05.16

FY20 profit after tax

16.03.17

800,000

200,000

Number of shares vested

Number of shares 
exercised and date

Exercise  

Price

Exercise 
 Period

800,000

779,730 on 24/09/19

148p

24.09.19–03.05.26

Matt  
Pritchard 

Matt 
Margereson

FY22 profit after tax

25.09.19

n/a

£217,000

n/a

Nil: performance condition not met

292p

n/a lapsed

1p

26.09.221–24.09.29

FY19 profit after tax

04.05.16

800,000

800,000

779,730 on 24/09/19

148p

24.09.19–03.05.26

FY20 profit after tax

16.03.17

200,000

Nil: performance condition not met

20,270 on 29/11/19

148p

292p

n/a lapsed

FY22 profit after tax

25.09.19

n/a

£217,000

n/a

1p

26.09.221–24.09.29

1.  Anticipated date of publication of FY22 preliminary report & accounts

If you have any comments or questions on anything contained within this remuneration report, I will be available at the AGM. 

GREG HODDER

Chair of the Remuneration Committee

6 0

Hotel Chocolat Group plcAnnual Report and Accounts 2020 
 
Governance

Director s’ repor t

Directors’ report

The Directors present their report together with the audited 
financial statements for the period ended 28 June 2020.

The corporate governance statement on pages 48 to 55 also 
forms part of this Directors’ report. 

RE VIE W OF B U S IN ES S 

The Chairman’s statement on page 8 and the strategic report on 
pages 8 to 41 provides a review of the business, the Group’s  
trading for the period ended 28 June 2020, key performance 
indicators and an indication of future developments.

RES U LT AN D DIVIDEN D 

The Group has reported its Consolidated Financial Statements  
in accordance with International Financial Reporting Standards  
as adopted by the European Union. 

The Group’s results for the period are set out in the  
Consolidated Statement of Comprehensive Income on page 72. 
The Company financial statements have been prepared under 
FRS 102 for the period ended 28 June 2020.

The Group’s revenue of £136.3m (FY19: £132.5m), gross margin 
of 60.9% (FY19: 65.9%) and loss after tax of (£6.5m) (FY19: profit 
£10.9m) represent an encouraging period for the business given 
the challenging circumstances relating to COVID-19. 

DIRECTORS ’ INTERESTS 

No Director has any beneficial interest in the share capital of any 
subsidiary undertaking. As at 28 June 2020, the Group owned 
32% of a joint venture (JV) called Rabot 1745 Limited, in which 
Andrew Gerrie held 50%, Matt Margereson 1% and Matt Pritchard 
1% with the balance being held by non-related parties. Matt 
Margereson and Matt Pritchard have subsequently transferred their 
shareholdings in the JV to the Group for nil consideration, and do 
not retain any beneficial interest in the venture.

The Group also purchased and maintained throughout the 
financial period Directors’ and Officers’ liability insurance in 
respect of itself and its Directors. 

POLITIC AL DONATION S 

The Group made no political donations in the financial period. 

DI SCLOS U RE OF IN FORMATION TO AU DITOR

As far as the Directors are aware, there is no relevant audit 
information (that is, information needed by the Group’s auditor 
in connection with preparing their report) of which the Group’s 
auditor is unaware, and each Director has taken all reasonable 
steps that he or she ought to have taken as a Director in order to 
make himself or herself aware of any relevant audit information and 
to establish that the Group’s auditor is aware of that information. 

Period ended

Revenue (£m)

Gross margin %

Profit/(Loss) after tax (£m)

Reported IFRS

28 June 2020

1 July 2019

136.3

60.9

(6.5)

132.5

65.9

10.9

FINANCIAL IN STRU M ENTS 

The financial risk management objectives of the Group, including 
credit risk, interest rate risk and foreign exchange risk, are 
provided in Note 34 to the Consolidated Financial Statements 
on page 112. 

The Board is not recommending a final dividend.

E XI STENCE OF B R ANCHES

DIRECTORS

The Directors of the Group during the period were: 

The Group has one branch outside the United Kingdom, located 
in the Republic of Ireland.

Executive

Angus Thirlwell

Peter Harris

Matt Pritchard

Matt Margereson*

Non-executive

Andrew Gerrie

Sophie Tomkins (Independent)

Greg Hodder (Independent)

S HARE C APITAL STRUCTU RE 

At 28 June 2020, the Company’s issued share capital was 
£125,501 divided into 125,500,611 ordinary shares of 0.1p each. 
The holders of ordinary shares are entitled to one vote per share 
at the general meetings of the Company. 

* 

 Resigned from the PLC Board 29 September 2020. Remains a member of the 
Executive Committee

The names of the Directors, along with their brief biographical 
details are given on pages 44 and 45.

61

Directors’ report continued

S U B STANTIAL S HARE HOLDERS

STAKE HOLDER INVOLVE M ENT POLICIES

At 28 June 2020, the Company had been notified of the following 
substantial shareholders comprising of 4% or more of the issued 
ordinary share capital:

 % of issued share capital

Angus Thirlwell 

Peter Harris

Aberdeen Standard Life

Capital Group

Kames Capital

Columbia Threadneedle Investments

S HARE OP TION SCHE M ES 

29.7%

29.7%

7.0%

5.9%

4.0%

4.0%

Details of employee share schemes are set out in Note 10  
to the Consolidated Financial Statements. 

PU RCHA S E OF OWN S HARES 

There was no purchase of own shares in the period. 

GOING CONCERN

After making enquiries, the Directors have a reasonable 
expectation that the Group has adequate resources to continue 
in operational existence for the foreseeable future. For this 
reason, they continue to adopt the going concern basis in 
preparing the financial statements. Further detail on going 
concern is on page 27.

POST BAL ANCE S HE E T E VENTS

On 17 September 2020, the Group’s holding in Rabot 1745 
Limited increased from 32% to 46.99%. Please see Notes 12  
and 32 for further information on the Rabot 1745 joint venture.

On 28 September 2020, the Group entered into a trading 
protocol agreement with Rabot 1745 Limited to formalise the 
trading arrangements between the parties. The Directors, 
excluding Andrew Gerrie, who is considered a related party to 
Rabot, consider, having consulted with the Company’s nominated 
adviser, that the terms of the protocol agreement to be fair and 
reasonable insofar as the Company’s shareholders are concerned.

The Board considers that no other material post balance sheet 
events occurred between the end of the period and the date of 
publication of this report. 

FUTU RE DE VE LOPM ENTS

The Directors believe that the involvement of employees, 
customers and suppliers is an important part of the business 
culture and contributes to the successes achieved to date (view 
our sustainability report on pages 30 to 41).

EQUAL OPPORTU N ITIES

The Group is committed to eliminating discrimination and 
encouraging diversity. Its aim is that its people will be truly 
representative of all sections of society and that each person 
feels respected and is able to perform to the best of their ability. 
The Group aims for its people to reflect the businesses diverse 
customer base.

The Group won’t make assumptions about a person’s ability 
to carry out their work, for example based on their ethnic 
origin, gender, sexual orientation, marital status, religion or 
other philosophical beliefs, age or disability. Likewise it won’t 
make general assumptions about capabilities, characteristics and 
interests of particular groups that may influence the treatment 
of individuals, the assessment of their abilities and their access to 
opportunities for training, development and promotion. 

AU DITOR 

BDO LLP has expressed its willingness to continue in office as 
auditor and a resolution to reappoint them will be proposed at 
the forthcoming Annual General Meeting.

ANN UAL GEN ER AL M E E TING 

The Annual General Meeting will be held on 27 November 
2020. The ordinary business comprises receipt of the Directors’ 
report and audited financial statements for the period ended 
28 June 2020, the re-election of Directors, the reappointment 
of BDO LLP as auditor and authorisation of the Directors to 
determine the auditor’s remuneration. Special resolutions are 
also proposed to authorise the Directors, to a limited extent 
consistent with Pre-Emption Group guidelines, to allot new 
shares, to disapply statutory pre-emption rights, and to make 
market purchases of the Company’s shares. The Notice of 
Annual General Meeting sets out the ordinary and special 
resolutions to be put to the meeting. 

APPROVAL 

This Directors’ report was approved on behalf of the Board on 
28 September 2020.

The Board intends to continue to pursue the business strategy  
as outlined in the strategic report on pages 8 to 41.

MATT PRITCHARD

Chief Financial Officer

62

Hotel Chocolat Group plcAnnual Report and Accounts 2020Governance

Statement of Director s’ responsibilities

Statement of Directors’ responsibilities

The Directors are responsible for keeping adequate accounting 
records that are sufficient to show and explain the Group and 
Company’s transactions and disclose with reasonable accuracy 
at any time the financial position of the Group and Company 
and enable them to ensure that the financial statements comply 
with the requirements of the Companies Act 2006. They 
are also responsible for safeguarding the assets of the Group 
and Company and hence for taking reasonable steps for the 
prevention and detection of fraud and other irregularities. 

WE B S ITE PU B LIC ATION 

The Directors are responsible for ensuring the Annual Report 
and the financial statements are made available on a website. 
Financial statements are published on the Group’s website in 
accordance with legislation in the United Kingdom governing 
the preparation and dissemination of financial statements, which 
may vary from legislation in other jurisdictions. The maintenance 
and integrity of the Group’s website is the responsibility of the 
Directors. The Directors’ responsibility also extends to the 
ongoing integrity of the financial statements contained therein.

The Directors are responsible for preparing the strategic report, 
the Annual Report and the financial statements in accordance 
with applicable law and regulations. 

Company law requires the Directors to prepare financial 
statements for each financial period. Under that law the Directors 
have elected to prepare the Group’s Consolidated Financial 
Statements in accordance with International Financial Reporting 
Standards (IFRS) as adopted by the European Union, and the 
Company Financial Statements in accordance with FRS 102: The 
Financial Reporting Standard applicable in the UK and Republic  
of Ireland. 

Under company law the Directors must not approve the financial 
statements unless they are satisfied that they give a true and fair 
view of the state of affairs of the Group and Company and of the 
profit or loss of the Group for that period. The Directors are 
also required to prepare financial statements in accordance with 
the rules of the London Stock Exchange for companies trading 
securities on the Alternative Investment Market. 

In preparing these financial statements, the Directors are  
required to: 

•  select suitable accounting policies and then apply them 

consistently;

•  make judgements and accounting estimates that are reasonable 

and prudent;

•  state whether they have been prepared in accordance with 

IFRSs as adopted by the European Union or United Kingdom 
Generally Accepted Accounting Practice, subject to any 
material departures disclosed and explained in the financial 
statements; and

•  prepare the financial statements on a going concern basis 
unless it is inappropriate to presume that the Group will 
continue in business. 

63

Hotel Chocolat Group plc

Annual Repor t and Accounts 2020

THE BEST CHOCOL ATE DUVET!

“Decided to treat the family to the Velvetiser and we are so glad we did. 
This hot chocolate is the winner for us. It envelops you like your favourite duvet.”

SARAH, LEIGHTON BUZZARD

Velvetise your World

VELVETISER 
OWNERS ARE 
AMONGST OUR 
MOST ENGAGED 
CUSTOMERS

The installed base of users  
increased by over 300% in FY20.

64

Financial Statements

Independent Auditor’s report  66

Consolidated statement of comprehensive income  72

Consolidated statement of financial position  73

Consolidated statement of cash flow  74

Consolidated statement of changes in equity  75

Notes to the financial statements  76

Company statement of financial position  115

Company statement of changes in equity  116

Notes to the Company financial statements  117

Company information  120

A librar y of 13 
recipes including 
vegan nutmilk 

Velvetiser 
emails have the 
highest customer 
engagement

Delicious new  
lattes launching 
autumn 2 02 0

Customers can 
match their starter 
kit to their household 
preferences

We are launching 
a Velvetiser lifestyle 
magazine

Chilled recipes 
including cocktails

We are building 
a Velvetiser 
community in 
our social media 
channels

65

Independent Auditor’s report
To the members of Hotel Chocolat Group plc

OPINION

We have audited the financial statements of Hotel Chocolat Group plc (the ‘Parent Company’) and its subsidiaries (the ‘Group’) for 
the 52 week period ended 28 June 2020 which comprise the consolidated statement of comprehensive income, the consolidated 
statement of financial position, the consolidated statement of cash flows, the consolidated statement of changes in equity, the Company 
statement of financial position, the Company statement of changes in equity and notes to the financial statements, including a summary 
of significant accounting policies. 

The financial reporting framework that has been applied in the preparation of the Group financial statements is applicable law and 
International Financial Reporting Standards (IFRSs) as adopted by the European Union. The financial reporting framework that has been 
applied in the preparation of the Parent Company financial statements is applicable law and United Kingdom Accounting Standards, 
including Financial Reporting Standard 102 the Financial Reporting Standard applicable in the UK and Republic of Ireland (United 
Kingdom Generally Accepted Accounting Practice).

In our opinion:

•  the financial statements give a true and fair view of the state of the Group’s and of the Parent Company’s affairs as at 28 June 2020 

and of the Group’s loss for the period then ended;

•  the Group financial statements have been properly prepared in accordance with IFRSs as adopted by the European Union;

•  the Parent Company financial statements have been properly prepared in accordance with United Kingdom Generally Accepted 

Accounting Practice; and

•  the financial statements have been prepared in accordance with the requirements of the Companies Act 2006.

BA S I S FOR OPINION

We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our responsibilities 
under those standards are further described in the Auditor’s responsibilities for the audit of the financial statements section of our report. 
We are independent of the Group and the Parent Company in accordance with the ethical requirements that are relevant to our audit of 
the financial statements in the UK, including the FRC’s Ethical Standard as applied to listed entities, and we have fulfilled our other ethical 
responsibilities in accordance with these requirements. We believe that the audit evidence we have obtained is sufficient and appropriate  
to provide a basis for our opinion.

CONCLU S ION S RE L ATING TO GOING CONCE RN

We have nothing to report in respect of the following matters in relation to which the ISAs (UK) require us to report to you were:

•  the Directors’ use of the going concern basis of accounting in the preparation of the financial statements is not appropriate; or

•  the Directors have not disclosed in the financial statements any identified material uncertainties that may cast significant doubt about 
the Group’s or the Parent Company’s ability to continue to adopt the going concern basis of accounting for a period of at least 12 
months from the date when the financial statements are authorised for issue.

KE Y AU DIT MAT TE RS

Key audit matters are those matters that, in our professional judgment, were of most significance in our audit of the financial statements 
of the current period and include the most significant assessed risks of material misstatement (whether or not due to fraud) we 
identified, including those which had the greatest effect on: the overall audit strategy, the allocation of resources in the audit; and 
directing the efforts of the engagement team. These matters were addressed in the context of our audit of the financial statements  
as a whole, and in forming our opinion thereon, and we do not provide a separate opinion on these matters.

66

Hotel Chocolat Group plcAnnual Report and Accounts 2020Financial Statements
Independent Auditor’s repor t

Key audit matter

How we addressed the Key audit matter in the audit

Recognition of leases under IFRS 16 Leases

See Accounting policy in Note 2, Property, Plant & 
Equipment Note 16 and Leases Note 17 – Closing  
right-of-use asset £39.8m and lease liability £46.9m.
IFRS 16 ‘Leases’ became effective for the Group from 
1 July 2019, meaning that the current period is the first 
period in which the business has implemented IFRS 16. 
The Group have adopted the modified retrospective 
approach from 1 July 2019. Management determined 
there to be an increase in total assets of £50.6m and 
an increase in total liabilities of £53.3m for the opening 
transition balance sheet on 1 July 2019. 

The Group has a large portfolio of retail sites which 
are all leased, the impact to the financial statements 
this year of adopting IFRS 16 is therefore significant. 
The calculation of lease assets and liabilities involves 
assumptions of the lease term and the incremental 
borrowing rate, small changes in either of these 
assumptions across a number of leases could lead  
to a material change in the valuation of lease assets 
and liabilities.

Owing to the magnitude of the lease asset and liability 
balances and the estimation required in accurately 
assessing these balances, the implementation and 
application of IFRS16 was raised as a key audit matter.

Impact of Covid-19 – Going concern

See Accounting policy in Note 2 – The basis of preparation 
note to the financial statements explains how the Board 
has formed a judgement that it is appropriate to adopt 
the going concern basis of preparation for the Group and 
Parent Company, and that there is no material uncertainty. 
The judgement applied by the Board is based on an 
evaluation of the inherent risks to the Group’s and 
Company’s business model and how those risks might 
affect the Group’s and Company’s financial resources 
or ability to continue operations over a period of at 
least a year from the date of approval of the financial 
statements. 

The risk most likely to adversely affect the Group’s and 
Company’s available financial resources over this period 
was considered to be the uncertainty of the future 
impact of COVID-19 owing to the unprecedented 
nature of the event, and as a result, we determined 
going concern to be a key audit matter.

Our audit procedures included:

Determination of incremental borrowing rate
•  Corroborated the inputs applied within the incremental borrowing  

rate calculation so as to confirm appropriate.

Accuracy of modelling and existence of leases 
•  Tested the accuracy of the right-of-use asset and lease liability figures 

calculated by re-performing the calculation for a sample of leases within  
the transition adjustment, agreeing new leases entered into in the year  
and lease modifications. 

Completeness of Group leases 
•  Evaluated the completeness of information included in the lease liability 
calculation through the use of information maintained by a 3rd party in 
respect of the Group’s store lease portfolio.

Assessment of key judgements and estimates
•  Evaluated the assumed lease terms with reference to both the underlying 
lease agreements and consideration of the broader economics of the lease.

Review of financial statement disclosures
•  Assessed the adequacy of the disclosures made in the financial statements 

in light of the requirements of IFRS 16.

Key observations 
We found the Group’s approach to the adoption of and application of IFRS 16 
to be appropriate. 

Our audit procedures included:

Assessment of assumptions within the COVID-19 adjusted cash flow
•  Consideration of the scenarios developed by management to understand 

the potential impacts of COVID-19 on future trading and cash flows 

•  Testing the underlying data generated to prepare the forecast scenarios 

and determining whether there was adequate support for the assumptions 
underlying the forecasts

Sensitivity analysis
•  Evaluation of sensitivities over the Group’s COVID-19 adjusted cashflows 
with reference to the financial covenants in place over the existing banking 
facilities. The analysis considered reasonably possible adverse effects that 
could arise as a result of a decrease in sales due to the impact of COVID-19 
as well as a stress test to consider the level of future revenue reduction the 
Group could support.

Post year end trading performance
•  Comparison of the post year end trading results to the COVID-19 adjusted 
forecasts so as to evaluate the accuracy and achievability of the forecasts 
prepared.

Disclosures
•  Evaluation of the adequacy of the disclosures in relation to the specific risks 
posed and scenarios the Group has considered in reaching their conclusion 
on the assessment of going concern.

Key observations 
Our observations in respect of this matter are set out in the Conclusions 
relating to going concern section of this audit report.

67

Independent Auditor’s report continued
To the members of Hotel Chocolat Group plc

Key audit matter

How we addressed the Key audit matter in the audit

Impact of Covid-19 – Impairment of goodwill and tangible assets

See accounting policy in Note 2, Note 5 Exceptional items, 
Note 15 Intangible fixed assets and Note 16 Tangible 
fixed assets – Impairment charge £9.9m, closing balance 
Property, Plant and Equipment £81.7m and closing balance 
Goodwill £nil .
Goodwill in the Group balance sheet is subject to an 
annual impairment review and an annual assessment 
for indicators of impairment needs to be performed on 
tangible fixed assets. 

Any resulting impairment review requires the Group 
to estimate the recoverable amount of the various 
cash generating units (CGUs) which requires the 
forecasting and discounting of future cashflows for 
inclusion within a value in use or fair value less cost of 
disposal model. These models are inclusive of a high 
degree of estimation uncertainty, particularly owing to 
the uncertain impact of COVID-19 on the future cash 
flows of the cash generating units (CGUs). Management 
determined that an impairment to certain items of 
Goodwill, Property, Plant and Equipment as well as 
Right of Use Assets was required. 

The impairment review of goodwill and tangible fixed 
assets has therefore been raised as a key audit matter. 

Our audit procedures included:

Accuracy of impairment model
•  Assessed the mechanical accuracy of the impairment model and the 
methodology applied by management, ensuring consistency with the 
requirements of IAS 36.

Completeness of impairment model
•  Evaluated the completeness of information included in the impairment 

model through the use of information maintained by a 3rd party in respect 
of the Group’s store lease portfolio.

Assessment of assumptions within the COVID-19 adjusted cash flow
•  Challenged the appropriateness of management’s forecasted revenue and 
EBITDA growth rates through analysis of historical forecasting accuracy 
and post year-end trading results with particular focus on the impact of 
Covid-19 on those forecasts. 

•  Assessed whether the lease terms taken into account in the cash flow 

forecasts related to the store impairments were reasonable. 

Assessment of reliability of management’s expert
•  With the assistance of our internal property valuation experts we evaluated 
the competence, capability and objectivity of management’s expert, whose 
inputs were used by management to arrive at the valuation of the assets of 
the Group’s St Lucia business. 

Discount rate assumptions
•  Assessed the appropriateness of the discount rate applied, using input from 

our valuation experts.

Disclosures
•  Assessed the completeness and accuracy of disclosures within the financial 

statements in accordance with IAS 36.

Key observations 
We are satisfied that the judgements applied, impairments recorded and 
disclosures within the financial statements are appropriate.

68

Hotel Chocolat Group plcAnnual Report and Accounts 2020Financial Statements
Independent Auditor’s repor t

Key audit matter

How we addressed the Key audit matter in the audit

Valuation of inventory

Accounting policy in Note 2 and Inventory Note 20 – 
£13.9m.
As part of calculating inventory at cost, management 
include labour, packaging and overhead absorption 
based on a standard costing model, to calculate the 
total cost of an inventory item. 

Management are required to determine the 
appropriate deferral of variances based on the average 
inventory holding period.

Given the size of the balance and the judgemental 
nature of the calculations in the standard cost model, 
there is a risk that an error could lead to a material 
misstatement. 

Additionally, estimates are required to ensure that 
inventory is recorded at the lower of cost and net 
realisable value at the balance sheet date. Estimates 
are used to calculate provisions for slow moving and 
obsolete stock.

The carrying value of inventory is therefore considered 
a significant audit risk and given the importance of the 
impact of a misstatement on key reporting metrics this 
is also considered a key audit matter.

Our audit procedures included:

Raw materials procedures
•  Selected a sample of raw materials and obtained support for the unit cost. 

We compared the unit cost per invoice to the standard cost per period end 
listing to ensure accuracy and challenged management on any discrepancies. 
An extrapolation was performed on any variances identified. 

Finished goods procedures
•  Selected a sample of finished goods from the period end inventory listing 
and compared the cost of each sampled item to the standard cost card 
used by management to value inventory. 

Standard cost variance analysis
•  Gained an understanding of the nature of the variances arising between 

standard cost and the cash costs of production. We assessed the accuracy 
of the information used by management in the calculation of these variances 
and assessed the reasonability of the deferral of variances, where relevant, 
performing a sensitivity analysis to stress test its parameters.

Net realisable value procedures
•  Considered whether inventory was valued at the lower of cost and net 

realisable value by selecting a sample of items and comparing the standard 
cost to the retail price.

Inventory provision procedures
•  Provision is made against inventory exceeding levels expected to be 
required to meet foreseeable demand within a reasonable period. 
We challenged the appropriateness of management’s assumptions and 
considered evidence to support the validity of assumptions made by 
comparing to historic write-off trends and slow moving inventory listings.

Key observations 
Nothing came to our attention through our audit testing to suggest that the 
valuation of inventory was materially misstated.

OU R APPLIC ATION OF MATE RIALIT Y

We consider materiality to be the magnitude by which misstatements, individually or in aggregate, including omissions, could 
reasonably influence the economic decisions of users that are made on the basis of the financial statements. We apply the concept of 
materiality both in planning and performing our audit, and in evaluating the results of our work. Misstatements below these levels will 
not necessarily be evaluated as immaterial as we also take into account of the nature of identified misstatements, and the particular 
circumstances of their occurrence, when evaluating their effect on the financial statements as a whole.

We determined materiality for the Group financial statements as a whole to be £495,000 (2019: £702,000) which represents 5% of  
the average of loss or profit before tax and exceptional items for the current year and previous two financial years. 

Performance materiality for the Group was set at £371,000 (2019: £526,500) which represents 75% of the above materiality level.

We agreed with the audit committee that we would report to them misstatements identified during our audit above £24,000 
(2019: £35,100).

We used average loss/profit before tax adjusted for exceptional items as a benchmark given the importance of loss or profit as a 
measure for shareholders in assessing the performance of the Group.

We determined materiality in respect of the audit of the Parent Company to be £396,000 (2019: £362,000) using a benchmark of 2% 
of total assets, with performance materiality set at £297,000 (2019: £271,500). For each significant component we allocated a materiality 
threshold based on a percentage of the overall Group materiality.

69

Independent Auditor’s report continued
To the members of Hotel Chocolat Group plc

AN OVE RVIE W OF THE SCOPE OF OU R AU DIT

The scope of our audit was influenced by our application of materiality. We set certain quantitative thresholds for materiality which, 
together with qualitative considerations, help us to determine the nature, timing and extent of our audit procedures on the individual 
financial statement areas and disclosures and in evaluating the effect of misstatements, both individually and in aggregate on the financial 
statements as a whole.

The Group consists of seven trading entities incorporated in three geographical areas; the UK, Europe and Rest of World. The audit  
of the four significant components was carried out by the group audit team in the UK. In respect of the non-significant components  
we performed analytical procedures together with further limited procedures over revenue and cash where these were material.  
Our audit procedures on significant components covered 98.3% of group assets, 97.7% of group revenue and 92.7% of Group profit. 

The group audit team obtained an understanding of the internal control environment related to the financial reporting process and 
assessed the appropriateness, completeness and accuracy of group journals and other adjustments performed on consolidation.

OTHE R INFORMATION

The Directors are responsible for the other information. The other information comprises the information included in the Annual 
Report and Accounts, other than the financial statements and our auditor’s report thereon. Our opinion on the financial statements 
does not cover the other information and, except to the extent otherwise explicitly stated in our report, we do not express any form  
of assurance conclusion thereon.

In connection with our audit of the financial statements, our responsibility is to read the other information and, in doing so, consider 
whether the other information is materially inconsistent with the financial statements or our knowledge obtained in the audit or 
otherwise appears to be /materially misstated. If we identify such material inconsistencies or apparent material misstatements, we are 
required to determine whether there is a material misstatement in the financial statements or a material misstatement of the other 
information. If, based on the work we have performed, we conclude that there is a material misstatement of this other information,  
we are required to report that fact. We have nothing to report in this regard.

OPINION S ON OTHE R MAT TE RS PRESCRIB E D BY THE COM PANIES ACT 20 0 6

In our opinion, based on the work undertaken in the course of the audit:

•  the information given in the strategic report and the Directors’ report for the financial year for which the financial statements are 

prepared is consistent with the financial statements; and

•  the strategic report and the Directors’ report have been prepared in accordance with applicable legal requirements.

MAT TE RS ON WHICH WE ARE REQU IRE D TO RE PORT BY E XCE P TION

In the light of the knowledge and understanding of the Group and the Parent Company and its environment obtained in the course of 
the audit, we have not identified material misstatements in the strategic report or the Directors’ report.

We have nothing to report in respect of the following matters in relation to which the Companies Act 2006 requires us to report to 
you if, in our opinion:

•  adequate accounting records have not been kept, or returns adequate for our audit have not been received from branches not  

visited by us; or

•  the Parent Company financial statements are not in agreement with the accounting records and returns; or

•  certain disclosures of Directors’ remuneration specified by law are not made; or 

•  we have not received all the information and explanations we require for our audit.

70

Hotel Chocolat Group plcAnnual Report and Accounts 2020Financial Statements
Independent Auditor’s repor t

RES PON S IB ILITIES OF DIRECTORS

As explained more fully in the Directors’ responsibilities statement, the Directors are responsible for the preparation of the financial 
statements and for being satisfied that they give a true and fair view, and for such internal control as the Directors determine is 
necessary to enable the preparation of financial statements that are free from material misstatement, whether due to fraud or error.

In preparing the financial statements, the Directors are responsible for assessing the Group’s and the Parent Company’s ability to 
continue as a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting 
unless the Directors either intend to liquidate the Group or the Parent Company or to cease operations, or have no realistic alternative 
but to do so.

AU DITOR’ S RES PON S IB ILITIES FOR THE AU DIT OF THE FINANCIAL STATE M E NTS

Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material 
misstatement, whether due to fraud or error, and to issue an auditor’s report that includes our opinion. Reasonable assurance is a 
high level of assurance, but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material 
misstatement when it exists.

Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be 
expected to influence the economic decisions of users taken on the basis of these financial statements.

A further description of our responsibilities for the audit of the financial statements is located on the Financial Reporting Council’s 
website: www.frc.org.uk/auditorsresponsibilities. This description forms part of our auditor’s report.

U S E OF OU R RE PORT

This report is made solely to the Parent Company’s members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 
2006. Our audit work has been undertaken so that we might state to the Parent Company’s members those matters we are required 
to state to them in an auditor’s report and for no other purpose. To the fullest extent permitted by law, we do not accept or assume 
responsibility to anyone other than the Parent Company and the Parent Company’s members as a body, for our audit work, for this 
report, or for the opinions we have formed.

DIANE CAMPBELL (SENIOR STATUTORY AUDITOR)

For and on behalf of BDO LLP, Statutory Auditor

London

28 September 2020

BDO LLP is a limited liability partnership registered in England and Wales (with registered number OC305127).

71

Consolidated statement of comprehensive income
For the period ended 28 June 2020

Revenue

Cost of Sales 

Gross profit

Administrative expenses 

Exceptional items

(Loss)/profit from operations

Finance income

Finance expenses

Share of joint venture post-tax results (loss)/profit

(Loss)/profit before tax 

Tax credit/(expense)

(Loss)/profit for the period

Other comprehensive (loss)/income: 

Items that may be subsequently reclassified to profit or loss:

Derivative financial instruments

Deferred tax charge on derivative financial instruments

Currency translation differences arising from consolidation

Other comprehensive income, net of tax

Total comprehensive (loss)/income for the period

Earnings per share – Basic 

Earnings per share – Diluted

Notes

4

5

6

11

11

12

13

19

18

14

14

52 weeks ended
28 June 2020
£000

52 weeks ended
30 June 2019
£000

136,290

(53,256)

83,034

(79,089)

(9,968)

(6,023)

159

(1,668)

(9)

(7,541)

1,073

(6,468)

1,276

(221)

326

1,381

(5,087)

-5.5p

-5.5p

132,480

(45,140)

87,340

(73,029)

–

14,311

69

(295)

(34)

14,051

(3,122)

10,929

72

16

373

461

11,390

9.7p

9.5p

72

Hotel Chocolat Group plcAnnual Report and Accounts 2020Consolidated statement of financial position
As at 28 June 2020

Notes

As at
28 June 2020
£000

As at
30 June 2019
£000

ASSETS
Non-current assets
Intangible assets
Property, plant and equipment
Right of use asset
Deferred tax asset
Derivative financial assets
Prepayments
Loan to Hotel Chocolat KK
Investment in JV

Current assets
Derivative financial assets
Inventories
Trade and other receivables
Corporation tax receivable
Cash and cash equivalents

Total assets

LIABILITIES
Current liabilities
Trade and other payables
Lease liabilities
Corporation tax payable
Derivative financial liabilities
Borrowings

Non-current liabilities
Other payables and accruals
Lease liabilities
Derivative financial liabilities
Provisions

Total liabilities

NET ASSETS

EQUITY 
Share capital
Share premium
Retained earnings
Translation reserve
Merger reserve
Capital redemption reserve
Other reserves
Total equity attributable to shareholders

15
16
17
18
19
21
22
12

19
20
21

24

25
17

19
26

25
17
19
27

28
29
29
29
29
29
29

2,897
41,868
39,848
597
92
–
5,705
–
91,007

1,100
13,916
6,942
1,520
28,053
51,531
142,538

27,251
10,993
–
27
–
38,271

31
35,960
327
959
37,277
75,548

66,990

126
37,627
24,279
1,579
223
6
3,150
66,990

2,911
40,115
–
623
–
18
2,488
9
46,164

81
12,810
9,360
–
5,778
28,029
74,193

19,528
–
1,607
1
17
21,153

2,757
–
9
944
3,710
24,863

49,330

113
11,750
33,359
1,253
223
6
2,626
49,330

The financial statements of Hotel Chocolat Group plc, registered number 08612206 were approved by the Board of Directors and 
authorised for issue on 28 September 2020. They were signed on its behalf by:

MATT PRITCHARD

Chief Financial Officer

28 September 2020

73

Financial StatementsAccountsConsolidated statement of cash flow
For the period ended 28 June 2020

Notes

52 weeks ended
28 June 2020
£000

52 weeks ended
30 June 2019
£000

(Loss)/profit before tax for the period

Adjusted by:

Depreciation of property, plant and equipment

Depreciation of Right of use asset

Impairment loss 

Amortisation of intangible assets

Gain on lease modification

Net interest expense

Share-based payments

Share of joint venture loss

(Profit)/loss on disposal of property, plant and equipment

Operating cash flows before movements in working capital

(Increase)/decrease in trade and other receivables

(Increase)/decrease in inventories

Increase/(decrease) in trade and other payables and provisions

Cash inflow generated from operations

Interest received

Income tax paid

Interest paid on:

– bank loans and overdraft

– derivative financial liabilities

– IFRS 16 lease liabilities

Cash flows from operating activities

Purchase of property, plant and equipment

Proceeds from disposal of property, plant and equipment

Purchase of intangible assets

Loan to joint venture

Acquisition of joint venture

Cash flows (used in) investing activities

Dividends paid

Issue of ordinary shares

Costs associated to issue of ordinary shares

Capital element of hire purchase and finance leases repaid

Payment of IFRS 16 lease liabilities

Cash flows generated from/(used in) financing activities

Net change in cash and cash equivalents 

Cash and cash equivalents at beginning of period

Foreign currency movements

Cash and cash equivalents at end of period

74

(7,541)

5,781

10,953

9,968

598

(80)

1,509

362

9

(69)

21,490

1,095

(1,106)

5,589

27,068

29

(2,541)

(108)

(223)

(1,378)

22,847

(12,740)

79

(1,473)

(3,114)

–

(17,248)

(1,386)

26,316

(426)

–

(7,777)

16,727

22,326

5,778

(51)

28,053

14,051

4,941

–

–

513

–

226

246

34

44

20,054

(259)

(1,891)

4,077

21,981

41

(2,820)

(110)

(180)

–

18,912

(8,296)

10

(581)

(2,460)

(7)

(11,334)

(1,918)

1

–

(202)

–

(2,119)

5,459

236

83

5,778

16

16

5

15

17

11

10

12

6

24

24

Hotel Chocolat Group plcAnnual Report and Accounts 2020Consolidated statement of changes in equity
For the period ended 28 June 2020

Share 
capital
£000

Share 
Premium
£000

Retained 
earnings
£000

Translation 
reserve
£000

113

11,749

24,348

880

Merger 
reserve
£000

223

Capital 
redemption 
reserve
£000

6

–

–

–

–

–

–

–

–

6

–

6

–

–

–

–

–

–

–

–

–

–

6

Other 
reserves
£000

Total
£000

2,291

39,610

–

–

–

246

–

72

17

–

1

10,929

(1,918)

246

–

72

17

373

2,626

49,330

–

(1,226)

2,626

–

–

–

–

362

48,104

26,316

(426)

(6,468)

(1,386)

362

(699)

(699)

(194)

(194)

1,276

1,276

(221)

(221)

–

326

3,150

66,990

–

–

–

–

–

–

–

373

1,253

–

1,253

–

–

–

–

–

–

–

–

–

326

1,579

–

–

–

–

–

–

–

–

223

–

223

–

–

–

–

–

–

–

–

–

–

223

As at 2 July 2018

Issue of share capital

Profit for the period

Dividends

Share-based payments

Deferred tax charge on  
share-based payments

Other comprehensive income:

Derivative financial instruments

Deferred tax charge on  
derivative financial instruments

Currency translation differences 
arising from consolidation

–

–

–

–

–

–

–

–

1

–

–

–

–

–

–

–

10,929

(1,918)

–

–

–

–

–

Equity as at 30 June 2019

113

11,750

33,359

Adjustment on application  
of IFRS 16

Equity as at 1 July 2019

Issue of share capital

Costs associated to issue  
of share capital

Loss for the period

Dividends

Share-based payments

Deferred tax charge on  
share-based payments

Reclassified to cost of  
sales and inventory

Other comprehensive income:

Fair value changes in the period

Deferred tax charge on  
derivative financial instruments

Currency translation differences 
arising from consolidation

–

113

13

–

–

–

–

–

–

–

–

–

–

11,750

26,303

(426)

–

–

–

–

–

–

–

–

(1,226)

32,133

–

–

(6,468)

(1,386)

–

–

–

–

–

–

Equity as at 28 June 2020

126

37,627

24,279

75

Financial StatementsAccountsNotes to the financial statements

1. GE NE R AL INFORMATION

Hotel Chocolat Group plc (the Company, and together with its subsidiaries, the Group) is a company incorporated in the United Kingdom 
under the Companies Act. The registered office of the Company is Mint House, Newark Close, Royston, Hertfordshire, SG8 5HL, 
United Kingdom. The registered company number is 08612206. A list of all of the Company’s subsidiaries is presented in Note 23.

The Group’s principal activities are that of the manufacture and retail of chocolate in the United Kingdom and overseas. 

2 . ACCOU NTING POLICIES

The principal accounting policies applied in the preparation of the consolidated financial information are set out below. These policies 
have been consistently applied to all periods presented, unless otherwise stated. 

BASIS OF PREPAR ATION

The consolidated financial information has been prepared in accordance with International Financial Reporting Standards, International 
Accounting Standards and Interpretations (collectively IFRSs), as adopted by the European Union.

The financial statements have been prepared on the historical cost basis, except for the revaluation of derivative financial instruments 
that are measured at fair values at the end of each reporting period, as explained in the accounting policies below.

The financial statements have been presented to the nearest thousand, and the prior year comparatives have been updated and 
rounded accordingly.

At the date of authorisation of this financial information, certain new standards, amendments and interpretations to existing 
standards applicable to the Group have been published but are not yet effective, and have not been adopted early by the Group. 
These are listed below:

•  IAS 1 Presentation of Financial Statements and IAS 8 Accounting Policies, Changes in Accounting Estimates and Errors 

(Amendment – Definition of Material).

•  IFRS 3 Business Combinations (Amendment – Definition of Business).

•  Revised Conceptual Framework for Financial Reporting.

In January 2020, the IASB issued amendments to IAS 1, which clarify the criteria used to determine whether liabilities are classified 
as current or non-current. These amendments clarify that current or non-current classification is based on whether an entity has a 
right at the end of the reporting period to defer settlement of the liability for at least twelve months after the reporting period. The 
amendments also clarify that ‘settlement’ includes the transfer of cash, goods, services, or equity instruments unless the obligation to 
transfer equity instruments arises from a conversion feature classified as an equity instrument separately from the liability component 
of a compound financial instrument. The amendments are effective for annual reporting periods beginning on or after 1 January 2022. 
Hotel Chocolat Group Plc is currently assessing the impact of these new accounting standards and amendments.

New standards impacting the Group that have been adopted in the annual financial statements for the year ended 28 June 2020, and 
which have given rise to changes in the Group’s accounting policies are:

•  IFRS 16 Leases (IFRS 16); and

•  IFRIC 23 Uncertainty over Income Tax Treatments (IFRIC 23).

The Group adopted IFRS 16 and IFRIC 23 with a transition date of 2 July 2019. The Group has chosen not to restate comparatives on 
adoption of both standards, and therefore, the revised requirements are not reflected in the prior year financial statements. Rather, 
these changes have been processed at the date of initial application (i.e. 2 July 2019) and recognised in the opening equity balances. 
Details of the impact these two standards have had are given below. Other new and amended standards and Interpretations issued by 
the IASB did not impact the Group as they are either not relevant to the Group’s activities or require accounting which is consistent 
with the Group’s current accounting policies.

76

For the period ended 28 June 2020Hotel Chocolat Group plcAnnual Report and Accounts 20202 . ACCOU NTING POLICIES CONTI N U ED

BASIS OF PREPAR ATION CONTINUED

IFRIC 23

The Group adopted IFRIC 23 on 1 July 2019. The interpretation explains how to recognise and measure deferred and 
current income tax assets and liabilities where there is uncertainty over the tax position. In particular it addresses;

•  how to determine the appropriate unit of account, and that each uncertain tax treatment should be considered 
separately or together as a group, depending on which approach better predicts the resolution of the uncertainty,

•  that the entity should assume a tax authority will examine the uncertain tax treatments and have full knowledge,

•  that the entity should reflect the effect of the uncertainty in its income tax accounting when it is not probable 

that the tax authorities will accept that treatment,

•  that the impact of the uncertainty should be measured using either the most likely amount or the expected 

value method, depending on which method better predicts the resolution of the uncertainty,

•  that the judgements and estimates made must be reassessed whenever circumstances have changed or there is 

new information that affects the judgements.

The adoption of this interpretation did not have a material impact on the Group’s financial statements.

IFRS 16 Leases

IFRS 16 sets out the principles for the recognition, measurement, presentation and disclosure of leases for both the 
lessee and the lessor. It eliminates the lease classification of leases as either operating leases or financial leases and 
introduces a single lease accounting model requiring lessees to recognise a lease liability reflecting the future lease 
payments and a right-of-use asset for lease contracts.

a. Transition method and practical expedients applied
The Group has applied the modified retrospective transition approach, with recognition of transitional adjustments 
on the date of initial application (1 July 2019), without restatement of comparative figures.

Previously, the Group determined at the inception of a contract whether an arrangement was or contained a lease 
under IFRIC 4 ‘Determining Whether an Arrangement contains a Lease’. The Group now assesses whether a contract 
is or contains a lease based on the new definition of a lease. Under IFRS 16, a contract is, or contains, a lease if the 
contract conveys a right to control the use of an identified asset for a period of time in exchange for consideration. 

On transition to IFRS 16, the Group elected to apply the practical expedient allowing the standard to be applied only 
to contracts that were previously identified as leases under IAS17 and IFRIC 4. Therefore, the definition of a lease 
under IFRS 16 has been applied only to contracts entered into or changed on or after 1 July 2019.

On transition to IFRS 16 the group elected to apply the following practical expedients on a lease by lease basis as 
allowed by the standard:

•  apply a single discount rate to a portfolio of leases with reasonably similar characteristics

•  to rely upon previous assessments of onerous leases

•  apply the short term and low value exemptions

Lease payments for low value or short-term leases where the Group has elected not to recognise a right-of-use asset 
and lease liability are charged as an expense on a straight-line basis. 

At the date property leases commence the Group determines the lease term to be the full term of the lease, 
assuming that any option to break or extend is not likely to be exercised. Leases are regularly reviewed and will 
be revalued if it becomes likely that a break clause or option to extend will be exercised. The weighted average 
incremental borrowing rate applied at the date of transition was 2.5%.

b.  Right of use assets
Upon transition, the Group recognised a right-of-use asset at the lease commencement date. The right-of-use asset 
is measured as their carrying amount as if IFRS 16 has been applied since the commencement date, discounted using 
the lessees incremental rate at the date of initial application. Subsequent to measurement, right-of-use assets are 
amortised on a straight-line basis over the remaining term of the lease or over the remaining economic life of the 
asset if assessed to be shorter. The accounting policy for Right of Use assets since transition is disclosed on page 83.

77

Financial StatementsNotes to the financial statements2 . ACCOU NTING POLICIES CONTI N U ED

BASIS OF PREPAR ATION CONTINUED

IFRS 16 Leases 
continued

c.  Lease liabilities
Upon transition, the lease liabilities were measured at the present value of the remaining lease payments, discounted 
using the Group’s incremental borrowing rate as at 1 July 2019. The Group’s incremental borrowing rate was the rate 
at which a similar borrowing could be obtained over a similar term in a similar economic environment. Judgement 
is required to determine an approximation with consideration given to the Groups borrowing facilities and Bank of 
England Base rates adjusted by an indicative credit premium and a lease specific adjustment. 

Subsequently, the lease liability is increased by the interest cost on the lease liability and decreased by the lease 
payments made. It is remeasured if there is a modification, a change in lease term or a change in the fixed lease 
payment. The accounting policy for lease liabilities since transition is disclosed on page 83.

d.  Impacts on the financial statements
(i)  Balance sheet

The impact on the balance sheet on transition is summarised below:

Right of use assets

Lease liabilities

Deferred tax asset 

Capital contributions

Prepayments

Accruals 

Dilapidations

Retained Earnings

1 July 2019 
£000

50,603

(53,208)

394

1,024

(2,259)

2,494

(274)

1,226

The Group presents lease liabilities separately in the consolidated balance sheet.

(ii)  Income statement

The Group has recognised amortisation and interest costs in respect of leases that were previously classified as 
operating leases in the income statement, rather than rental charges. During the period ended 28 June 2020, the 
Group recognised £11m of additional amortisation charges and £1.4m of additional interest costs in respect of 
these leases.

(iii)  Reserves

The Group has applied IFRS 16 using the modified retrospective approach, whereby the initial right-of-use asset 
was measured at carrying amount as if the standard had always been applied, but discounted using the incremental 
borrowing rate at the date of initial application. The lease liability was measured at the present value of the remaining 
lease payments. The mismatch between the liability and asset value at transition is taken to reserves. The Group has 
taken £1.2m to reserves at the start of the period.

78

Notes to the financial statements continuedFor the period ended 28 June 2020Hotel Chocolat Group plcAnnual Report and Accounts 2020 
 
2 . ACCOU NTING POLICIES CONTI N U ED

BASIS OF PREPAR ATION CONTINUED

The following is a reconciliation of total operating lease commitments at 30 June 2019 (as disclosed in the financial statements to 30 June 
2019) to the lease liabilities recognised at 1 July 2019:

Total operating lease commitments disclosed at 30 June 2019

Recognition exemptions:

– Leases of low value assets

– Leases with remaining lease term of less than 12 months

Operating lease liabilities before discounting

Discounted using incremental borrowing rate

Finance lease obligations (Note 26)

Total lease liabilities recognised under IFRS 16 at 1 July 2019

BASIS OF CONSOLIDATION

£000

(2)

(243)

£000

59,859

(245)

59,614

(6,423)

17

53,208

The consolidated financial information incorporates the financial statements of the Group and all of its subsidiary undertakings. 
The financial statements of all Group companies are adjusted, where necessary, to ensure the use of consistent accounting policies. 
Acquisitions are accounted for under the acquisition method from the date control passes to the Group. On acquisition, the assets and 
liabilities of a subsidiary are measured at their fair values. Any excess of the cost of acquisition over the fair values of the identifiable net 
assets acquired is recognised as goodwill. As allowed under IFRS 1, any acquisitions or group reorganisations which occurred before 
the transition date to IFRS have not been restated but instead the previous accounting treatment has been adopted. During the period 
ended 29 June 2014, Hotel Chocolat Group Limited (now plc) was incorporated and undertook a share for share exchange with the 
direct subsidiaries listed in Note 23 excluding Hotel Chocolat (St Lucia) Holdings Limited. This has been accounted for under the basis 
of merger accounting given that the ultimate ownership before and after the transaction remained the same. Merged subsidiaries 
undertakings are treated as if they had always been a member of the Group. Any difference between the nominal value of the shares 
acquired by the Company and those issued by the Company to acquire them is taken to the merger reserve.

79

Financial StatementsNotes to the financial statements2 . ACCOU NTING POLICIES CONTI N U ED

GOING CONCERN

The Board has concluded that it is appropriate to adopt the Going Concern basis, having undertaken a rigorous review of financial forecasts 
and available resources, with additional specific consideration given to the uncertain impacts to the Group resulting from the COVID-19 
pandemic, including short-term disruption and potential longer-term changes in consumer behaviour.

The Board considered a range of potential scenarios in determining the viability of the Group. It is anticipated that COVID-related impacts 
will impact both the mix of revenue by channel, and the absolute level of revenues, profit and cash flows during FY21. In considering these 
impacts the Directors have considered two scenarios for Going Concern purposes:

a)  Base case: 

For H1 FY21, the base case assumes a year-on-year reduction in sales from physical retail, partly offset by a continuation of the strong 
migration of sales to online and partners.

The Group adapted quickly to increased online sales demand at Easter, due to the UK lockdown. The Group has since undertaken 
significant planning and investment to further increase its capacity to serve multichannel demand during peak periods on the 
assumption that online and partners will now generate a materially higher proportion of Group revenue than historically.

For calendar year 2021, the base plan assumes absolute sales and channel mix will revert to pre-COVID levels. In H2 FY21 this would 
represent growth on H2 FY20, when sales were materially disrupted by 12 weeks of government-mandated retail closures, and by 
physical capacity constraints which limited the growth of online and partner sales, but which have now been addressed by increasing 
the size of the distribution centre.

b)  Downside scenario: 

For FY21 the downside scenario assumes that UK consumers are unable to access the Brand in physical locations for an extended 
period immediately prior to Christmas, resulting in a greater year on year decline in retail sales, but with a higher online sales level 
than in the base plan, as a proportion of retail customers migrate to online. The combined effect of these changes would result in H1 
Retail & Online sales 18% lower than the prior year. For H2 FY21 the downside scenario assumes that physical retail achieves 50% of 
the sales assumed in the base plan, with half of the sales decline being offset by sales transferring to online.

The Directors have considered the immediate levers available to mitigate the impact on profit and cash flow if performance and the 
pandemic were to follow this downside scenario. These include:

•  Reductions in working capital in response to lower sales.

•  Reduction in variable costs, including lower sales-related costs and costs of production.

•  Deferring or cancelling discretionary spend.

•  Reducing ongoing fixed costs of operation.

•  Deferring Capital expenditure and overseas investment.

•  Existing confirmed government funding support.

The downside scenario is considered prudent given performance since the lockdown restrictions have eased. Based on both the scenarios 
modelled, the Group will be able to operate within the level of its current facilities and associated covenants.

The Directors have also considered but not included as mitigations:

•  The successful equity placing in March FY20, and the bank RCF financing facility put in place during the early stages of lockdown, both 
of which indicate the strength of support from the Group’s stakeholders including institutional investors, co-founders and the bank. 

•  Alternate sources of funding, including asset financing of Factory equipment and mortgaging of freehold property.

•  Any new additional Government support or allowances.

8 0

Notes to the financial statements continuedFor the period ended 28 June 2020Hotel Chocolat Group plcAnnual Report and Accounts 20202 . ACCOU NTING POLICIES CONTI N U ED

GOING CONCERN CONTINUED

The Group has a £35m CLBILs Revolving Credit facility in place to December 2020, which then reduces to £25m CLBILS Revolving 
Credit Facility through to December 2021. It is the Board’s intention to review the business plan and associated funding requirements 
during the first half of 2021. This will ensure plans are reflective of recent business performance, and with potentially greater visibility of 
the possible longer-term impacts of COVID-19 on the Group. 

On this basis, the Board has a reasonable expectation that the Group and the Company have adequate resources to continue in 
operational existence for a period of at least twelve months from the date of approval of the financial statements and will not breach 
any covenants over the remaining term of the current facilities. For these reasons they continue to adopt the going concern basis 
of accounting in preparing the consolidated and parent company financial information and have concluded that there is no material 
uncertainty in relation to going concern.

REVENUE RECOGNITION

Revenue is the total amount receivable by the Group for goods and services supplied, excluding VAT, rebates and trade discounts.

Revenue arising from the sale of goods and services is recognised when the goods have been despatched or services delivered. In physical 
retail locations revenue is recognised at the point goods are transferred to the customer. For online, partners and B2B transactions revenue 
is recognised on despatch of goods. For the Cacao estate and hotel revenue is recognised over the duration of the guests stay. Revenue is 
recognised when the amount of revenue can be reliably measured and it is probable that the future economic benefit will flow to the entity

There are a number of volume, rebate & discount agreements, which are assessed on a case by case basis as to whether they are distinct 
goods or services. Volume rebates are earned based on sales volume triggers set over specific periods and rebates consist of promotional 
or marketing support provided to customers. If the rebate is not distinct or is judged to represent a discount, this is accounted for as a 
reduction in the underlying revenue. 

EXCEPTIONAL ITEMS 

Exceptional items are items of income or expense which because of their nature or size require separate presentation to allow 
shareholders to better understand the financial performance of the year and allow comparison with prior periods.

GOVERNMENT GR ANTS 

In response to COVID-19, the UK government announced a number of initiatives for businesses to assist with cashflow. The Group has 
received financial assistance in the following areas during the year ended 28 June 2020.

a) 

 Retail, Hospitality and Leisure Grant (RHLGF) – the business grant has been recognised in profit and loss and the Group has elected 
to offset the grants received against the relevant rates expense, in line with IAS 20. Please see Note 6. 

b)   Coronavirus Job Retention Scheme – these grants are received after the costs have been incurred, on this basis and in line with 

IAS 20, these amounts have been recognised in profit and loss and the Group has elected to offset the grants received against the 
relevant payroll expense. Please see Note 8. 

OPER ATING PROFIT

Operating profit is stated after all expenses, but before finance income or expenses. 

FOREIGN CURRENCY TR ANSLATION

The Group’s consolidated financial information is presented in sterling, which is also the parent company’s functional currency.

a)  Transactions and balances

Foreign currency transactions are translated into the functional currency using the exchange rates prevailing at the dates of 
the transactions. Foreign exchange gains and losses resulting from the settlement of such transactions are recognised in the 
Consolidated Statement of Comprehensive Income. Foreign exchange gains and losses resulting from the translation of monetary 
assets and liabilities denominated in foreign currencies at the reporting period end exchange rates are also recognised in the 
Consolidated Statement of Comprehensive Income.

81

Financial StatementsNotes to the financial statements2 . ACCOU NTING POLICIES CONTI N U ED

FOREIGN CURRENCY TR ANSLATION CONTINUED

b)  Group companies 

The results and financial position of Group entities that have a functional currency different from the presentation currency are 
translated into the presentation currency as follows:

•  assets and liabilities at each period end are translated at the prevailing closing rate at the date of the Consolidated Statement of 

Financial Position;

•  income and expenses for each period within the Consolidated Statement of Comprehensive Income are translated at the rate of 

exchange at the transaction date. Where this is not possible, the average rate for the period is used; and

•  on consolidation, exchange differences arising from the translation of the net investment in foreign entities are recognised in other 

comprehensive income and accumulated in the translation reserve as a separate component of equity. 

EMPLOYEE BENEFITS

a)  Short-term benefits

Wages, salaries, paid annual leave and sick leave, bonuses and non-monetary benefits are accrued in the period in which the associated 
services are rendered by employees of the Group. Please see government grants accounting policy for treatment of furlough income 
as part of the Governments COVID-19 initiatives. 

b)  Defined contribution plans

The Group operates a defined contribution pension scheme for employees. The assets of the scheme are held separately from those 
of the Group. The annual contributions payable are charged to the Consolidated Statement of Comprehensive Income. The Group 
also contributes to the personal pension plans of some Directors at the Group’s discretion.

SHARE-BASED PAYMENTS

A transaction is accounted for as a share-based payment where the Group receives services from employees, Directors or third parties 
and pays for these in shares or similar equity instruments.

The Group makes equity-settled share-based payments to certain employees and Directors. Equity-settled share-based schemes 
are measured at fair value (excluding the effect of non-market-based vesting conditions) at the date of grant, measured by use of an 
appropriate valuation model. The expected life used in the model has been adjusted, based on management’s best estimate, for the 
effects of non-transferability, exercise restrictions and behavioural considerations. 

The fair value determined at the grant date of the equity-settled share-based payments is expensed on a straight-line basis over the 
period services are received, based on the Group’s estimate of shares that will eventually vest.

Share options are forfeited when an employee ceases to be employed by the Group unless determined to be a ‘Good Leaver’. A ‘Good 
Leaver’ is a participant who ceases employment by reason of death, injury, ill-health or disability.

The Company has discretion to recover the employer’s National Insurance liability from the employee. As at 28 June 2020 there were 
no National Insurance liability amounts accrued in respect of share based payments (2019: As of 30th June 2019, the National Insurance 
liability for the 2016 LTIP was accrued by the company.)

LEASES

The Group has changed its accounting policy for leases where the Group is the lessee as a result of IFRS 16 ‘Leases’. Until 30 June 2019 
the Group used the following accounting policies for operating leases, finance leases and hire purchase agreements.

82

Notes to the financial statements continuedFor the period ended 28 June 2020Hotel Chocolat Group plcAnnual Report and Accounts 20202 . ACCOU NTING POLICIES CONTI N U ED

LEASES CONTINUED

Operating leases

Leases where the lessor retains substantially all the risks and benefits of ownership of the asset are classified as operating leases.  
Rentals applicable to operating leases are charged against profits on a straight line basis over the period of the lease.

Onerous lease provisions relate to the present value of the obligation under a lease where the unavoidable costs of the lease exceed 
the economic benefit expected to be received from it.

Dilapidation provisions relate to potential rectification costs expected should the Group vacate any of its retail locations.

Hire purchase agreements and finance leases

Leases where the lessee retains substantially all the risks and benefits of ownership of the asset are classified as finance leases. Assets 
held under hire purchase agreements and finance leases are capitalised and disclosed under property, plant and equipment at cost.  
The capital element of the future payments is treated as a liability and the interest element is charged to the Consolidated Statement  
of Comprehensive Income on a straight-line basis. 

The following policies apply subsequent to the date of initial application, 1 July 2019.

The Group leases retail stores, head office and distribution premises, equipment and vehicles.

RIGHT OF USE ASSET

The Group recognises a right-of-use asset at the lease commencement date. Right-of-use assets are initially measured at the amount  
of the lease liability, reduced for any lease incentives received, and increased for:

•  lease payments made at or before commencement of the lease;

•  initial direct costs incurred; and

•  the amount of any provision recognised where the group is contractually required to dismantle, remove or restore the leased asset 
(typically leasehold dilapidations). Subsequent to measurement, right-of-use assets are amortised on a straight-line basis over the 
remaining term of the lease or over the remaining economic life of the asset if assessed to be shorter.

LEASE LIABILITIES

The lease liabilities are measured at the present value of the remaining lease payments, discounted using the Group’s incremental 
borrowing rate as at lease commencement date. The Group’s incremental borrowing rate is the rate at which a similar borrowing 
could be obtained over a similar term in a similar economic environment. Judgement is required to determine an approximation with 
consideration given to the Groups borrowing facilities and Bank of England Base rates adjusted by an indicative credit premium and a 
lease specific adjustment.

Subsequently, the lease liability is increased by the interest cost on the lease liability and decreased by the lease payments made.  
It is re-measured if there is a modification, a change in lease term or a change in the fixed lease payment.

Lease liabilities include fixed payments, variable lease payments that are based on an index or a rate, amounts expected to be paid 
when the lease ends, and the payment of penalties for terminating the lease if this is expected to be terminated early. 

Lease payments which are variable in nature and are not linked to any index or rate are expensed in the period to which they relate.

Lease modifications

When the Group revises its estimate of the term of any lease (because, for example, it reassesses the probability of a lessee extension 
or termination option being exercised), it adjusts the carrying amount of the lease liability to reflect the payments to make over the 
revised term, which are discounted using an updated discount rate. An equivalent adjustment is made to the carrying value of the right-
of-use asset, with the revised carrying amount being amortised over the remaining (revised) lease term. Any difference between these 
adjustments has been taken to the profit and loss.

83

Financial StatementsNotes to the financial statements2 . ACCOU NTING POLICIES CONTI N U ED

LEASE LIABILITIES CONTINUED

Short term / low value exemptions

Payments associated with short-term leases and all leases of low-value assets are recognised on a straightline basis as an expense in profit 
or loss. Short-term leases are leases with a lease term of 12 months or less. Low-value assets comprise storage rents and office equipment.

PROPERTY, PLANT AND EQUIPMENT

Property, plant and equipment is stated at historic cost, including expenditure that is directly attributable to the acquired item, less 
accumulated depreciation and impairment losses.

Freehold land is not depreciated. Depreciation on assets under construction does not commence until they are complete and available 
for use. Depreciation is provided on all other items of property, plant and equipment so as to write off their carrying value over their 
expected useful economic lives

Management estimates that the useful life of assets is as follows: 

– Over the remaining lease term 
Leasehold property 
Plant and machinery 
– 5 to 15 years on a straight line basis 
Fixtures, fittings, equipment, and hardware  – 5 to 10 years on a straight line basis 
Freehold property 

– 50 years on a straight line basis

Land held by the Group is not depreciated. The carrying value of the property, plant and equipment is compared to the higher of value 
in use and the fair value less costs to sell when there are indicators to do so. If the carrying value exceeds the higher of the value in use 
and fair value less the costs to sell the asset then the asset is impaired and its value reduced by recognising an impairment provision.

INTANGIBLE ASSETS

Goodwill arising on the acquisition of a subsidiary undertaking is the difference between the fair value of the consideration paid and the 
fair value of the assets and liabilities acquired. 

Positive goodwill is capitalised. 

Impairment tests on the carrying value of goodwill are undertaken:

•  at the end of the first full financial period following acquisition and at the end of every subsequent financial period; and

•  in other periods if events or changes in circumstances indicate that the carrying value may not be recoverable.

Website development costs where Group companies’ websites are expected to generate future revenues in excess of the costs of 
developing those websites, together with expenditure on the functionality of the website is capitalised and treated as an intangible 
asset. Expenditure incurred on maintaining websites and expenditure incurred on developing websites used only for advertising and 
promotional purposes is expensed through profit and loss as incurred. 

The cost of development and/or implementation of other software utilized by the Group is amortised over the useful economic life of 
the software.

Management estimates that the useful life of assets is as follows: 

Software  
Website development costs 

– 3 to 10 years on a straight line basis 
– 3 to 5 years on a straight line basis

84

Notes to the financial statements continuedFor the period ended 28 June 2020Hotel Chocolat Group plcAnnual Report and Accounts 20202 . ACCOU NTING POLICIES CONTI N U ED

LOAN TO JOINT VENTURE 

The loan to a joint venture was initially measured at fair value upon recognition. The loan has subsequently been classified under IFRS 9 
as an amortised cost asset. The Group applies the IFRS 9 general approach to measuring expected credit losses on the joint venture loan, 
on the basis of possible situations and developments that may lead to the joint venture defaulting within a period of 12 months. However, 
if the Group believes that significant change has occurred in the credit risk of the joint venture, expected credit losses are reassessed over 
the lifetime of the loan. Relevant information that is accessible without undue cost or effort is used to determine (twice a year) whether 
the credit risk has increased significantly and to measure expected credit losses. A significant increase in the risk is deemed to have 
occurred if performance of the joint venture has fallen significantly below expectations. 

INVENTORIES

Inventories are carried at the lower of cost or net realisable value. The costs of raw materials, consumables, work in progress and finished 
goods are measured by means of weighted average cost using standard costing techniques. The cost of finished goods comprises direct 
production costs such as raw materials, consumables, utilities and labour, and production overheads such as employee costs, maintenance 
and indirect factory costs. Standard costs are reviewed regularly in order to ensure relevant measures of utilisation, production lead-time 
and appropriate levels of manufacturing expense are reflected in the standards.

Net realisable value is calculated based on the revenue from sale in the normal course of business less any costs to sell. Due allowance is 
made for obsolete and slow moving items.

INTEREST IN OTHER ENTITIES

The Group’s joint ventures are entities over which the Group shares joint control and has an interest in the net assets of the entity. 
The Group applies equity accounting for joint ventures.

IMPAIRMENT

Impairment of loans and receivables (including trade receivables) follows a two stage process:

1. separate identification of specific poorly performing loans and receivables and appropriate impairment; and 
2.  for the remaining loans and receivables an ‘expected loss’ model calculates (on a discounted basis) the expected losses using year-end 

balances and the probability of a loss based on historic figures.

(i)  Expected losses on financial assets 

The Group applies the IFRS 9 simplified approach to measuring expected credit losses using a lifetime expected credit loss provision 
for financial assets. To measure expected credit losses on a collective basis, financial assets are grouped based on similar credit risk 
and ageing. 

Expected loss rates for Tasting Club member debt are based on historical credit losses experienced over the 12 months prior to the 
period end, adjusted for any anticipated future change in expected credit losses. Expected loss rates for the corporate/wholesale 
business are based on historical credit losses experienced over the last 12 months to the period end, adjusted for any anticipated future 
change in expected credit losses. 

This is the first time that the Group has extended a loan facility to a joint venture there is no other historical information on which to base 
an expected credit loss. The Group applies the IFRS 9 general approach to measuring expected credit losses on the joint venture loan. 

(ii) Impairment of non-financial assets

Impairment tests on goodwill are undertaken at each reporting period. The carrying values of both tangible and intangible assets are 
reviewed at the end of each reporting period for impairment when there is an indication that the assets might be impaired. Impairment 
is measured by comparing the carrying values of the assets with their recoverable amounts. The recoverable amount of the assets is the 
higher of the assets’ fair value less costs to sell and their value in use, which is measured by reference to discounted future cash flow.

An impairment loss is recognised in the Consolidated Statement of Comprehensive Income immediately. In respect of assets other 
than goodwill, and when there is a change in the estimates used to determine the recoverable amount, a subsequent increase in the 
recoverable amount of an asset is treated as a reversal of the previous impairment loss and is recognised to the extent of the carrying 
amount of the asset that would have been determined (net of amortisation and depreciation) had no impairment loss been recognised. 
The reversal is recognised in the Consolidated Statement of Comprehensive Income immediately. 

85

Financial StatementsNotes to the financial statements2 . ACCOU NTING POLICIES CONTI N U ED

DEFERRED TA X ATION

Deferred tax assets and liabilities are recognised where the carrying amount of an asset or liability in the Consolidated Statement of 
Financial Position differs from its tax base, except for differences arising on:

•  the initial recognition of goodwill;

•  the initial recognition of an asset or liability in a transaction which is not a business combination and at the time of the transaction 

affects neither accounting or taxable profit; and

•  investments in subsidiaries where the Group is able to control the timing of the reversal of the difference and it is probable that the 

difference will not reverse in the foreseeable future.

Recognition of deferred tax assets is restricted to those instances where it is probable that taxable profit will be available against which 
the difference can be utilised. 

The amount of the asset or liability is determined using tax rates that have been enacted or substantively enacted by the balance sheet date 
and are expected to apply when the deferred tax liabilities or assets are settled or recovered. Deferred tax balances are not discounted.

Deferred tax assets and liabilities are offset when the Group has a legally enforceable right to offset current tax assets and liabilities and 
the deferred tax assets and liabilities relate to taxes levied by the same tax authority on either:

•  the same taxable Group company; or 

•  different entities which intend either to settle current tax assets and liabilities on a net basis, or to realise the assets and settle the 
liabilities simultaneously, in each future period in which significant amounts of deferred tax assets and liabilities are expected to be 
settled or recovered.

OPER ATING SEGMENTS

Operating segments are reported in a manner consistent with the internal reporting provided to the chief operating decision-maker.  
The chief operating decision maker has been identified as The Board.

The Board considers that the Group’s activity constitutes one operating and one reporting segment, as defined under IFRS 8. 

The total profit measures are operating profit and profit for the period, both disclosed on the face of the Consolidated Statement of 
Comprehensive Income. No differences exist between the basis of preparation of the performance measures used by management and 
the figures in the Group financial information.

CASH AND CASH EQUIVALENTS

Cash and cash equivalents include cash in hand and deposits held on call, together with other short-term highly liquid investments which 
are not subject to significant changes in value and have original maturities of less than three months. The Group’s bank facilities are 
provided under a group facility. 

FINANCIAL INSTRUMENTS

Financial instruments are classified according to the substance of the contractual arrangements into which the Group enters. An equity 
instrument is any contract that evidences a residual interest in the assets of the entity after deducting all of its financial liabilities.

FINANCIAL ASSETS 

Fair value through profit or loss assets comprise in the money derivatives. They are carried in the Consolidated Statement of Financial 
Position at fair value with changes in fair value recognised in the Consolidated Statement of Comprehensive Income. There are no other 
assets classified as fair value through profit or loss.

Amortised cost assets are non-derivative financial assets with fixed or determinable payments that are not quoted on an active market. 
They arise principally through the provision of services to customers (e.g. trade receivables), and through the loan to a joint venture. The 
Group’s assets at amortised cost comprise trade and other receivables, loan to joint venture and cash and cash equivalents including 
cash held at bank.

86

Notes to the financial statements continuedFor the period ended 28 June 2020Hotel Chocolat Group plcAnnual Report and Accounts 20202 . ACCOU NTING POLICIES CONTI N U ED

FINANCIAL ASSETS CONTINUED

The Group applies the simplified approach under IFRS 9 for measuring expected credit losses using a lifetime expected credit loss 
provision for trade receivables. To measure expected credit losses on a collective basis, trade receivables are grouped based on similar 
credit risk and ageing. Expected loss rates are based on historical credit losses experienced and are then adjusted for current and 
forward looking information on factors affecting the Group’s customers.

The Group applies the general approach under IFRS 9 for measuring expected credit losses for the joint venture loan. There is little 
historical information on which to base an expected credit loss as this is the first time that the Group has extended a loan facility to a 
joint venture. The expected credit losses are based on current and forward looking information affecting the joint venture.

FINANCIAL LIABILITIES

Financial liabilities are recognised when, and only when, the Group becomes a party to the contractual provisions of the financial 
instrument. On initial recognition, financial liabilities are classified as either fair value through profit or loss, or other financial liabilities

Fair value through profit or loss liabilities comprise out of the money derivatives. They are carried in the Consolidated Statement of 
Financial Position at fair value with changes in fair value recognised in the Consolidated Statement of Comprehensive Income. There are 
no other liabilities classified as fair value through profit or loss.

Other financial liabilities are recognised initially at fair value plus directly attributable transaction costs and subsequently measured at 
amortised cost using the effective interest method.

A financial liability is de-recognised when the obligation under the liability is discharged, cancelled or expires. When an existing financial 
liability is replaced by another from the same party on substantially different terms, or the terms of an existing liability are substantially 
modified, such an exchange or modification is treated as a de-recognition of the original liability and the recognition of a new liability, 
and the difference in the respective carrying amounts is recognised in the income statement.

HEDGE ACCOUNTING

Hedge accounting is applied to financial assets and financial liabilities only where all of the following criteria are met:

•  the hedging instrument is measured at fair value through Other comprehensive income/(loss) and is with an external party to 

the Group;

•  the hedged items are reliably measurable;

•  the items are managed as a group for risk management purposes;

•  for cash flow hedges the foreign currency and the reporting period, nature and volume of forecast transactions expecting to affect 

profit or loss is specified;

•  at the inception of hedge there is formal designation and documentation of the hedging relationship, the Group’s risk management 
objective and strategy for undertaking the hedge, the hedged item and hedging instrument, and how the hedge effectiveness will 
be assessed;

•  an economic relationship exists between the hedged item and the hedging instrument;

•  credit risk does not dominate changes in value; and

•  the hedge ratio is the same for both the hedging relationship and the quantity of the hedged item actually hedged and the quantity of 

the hedging instrument used to hedge it.

Cash flow hedges

The effective part of forward contracts designated as a hedge of the variability in cash flows of foreign currency risk arising from firm 
commitments, and highly probable forecast transactions, are measured at fair value with changes in fair value recognised in other 
comprehensive income and accumulated in the hedging reserve, within other reserves. The Group uses such contracts to fix the cost  
of foreign currency transactions in the functional currency of the Group entity concerned.

87

Financial StatementsNotes to the financial statements2 . ACCOU NTING POLICIES CONTI N U ED

HEDGE ACCOUNTING CONTINUED

If a highly probable forecast transaction results in the recognition of a non-monetary asset, the cumulative loss/(gain) is added to/
(subtracted from) the cost of the asset acquired (‘basis adjustment’). Otherwise the cumulative gain or loss recognised in other 
comprehensive income is reclassified from the hedging reserve to profit or loss at the same time as the hedged transaction affects  
profit or loss. The two transactions are recognised in the same line item. 

If a forecast transaction is no longer considered highly probable but the forecast transaction is still expected to occur, the cumulative 
gain or loss recognised in other comprehensive income is frozen and recognised in profit or loss in accordance with the policy set out in 
the paragraph above. Subsequent changes in the fair value of the derivative are recognised in profit or loss. If the Group closes out its 
position before the transaction takes place (even though it is still expected to take place) the cumulative gain or loss on changes in fair 
value of the derivative is similarly recognised in accordance with the policy set out in the paragraph above. If, at any point, the hedged 
transaction is no longer expected to occur, the cumulative gain or loss is reclassified from the hedging reserve to profit or loss immediately.

EQUITY INSTRUMENTS

Ordinary shares are classified as equity. Incremental costs directly attributable to the issue of new shares or options are shown in 
equity as a deduction, net of tax, from proceeds within share premium. Dividends on ordinary shares are recognised as liabilities when 
approved for distribution.

3. S U M MARY OF CRITIC AL ACCOU NTING ESTIMATES AND J U DGE M E NTS

The preparation of financial information in conformity with IFRS requires the use of certain critical accounting estimates. It also requires 
the Directors to exercise their judgement in the process of applying the accounting policies which are detailed above. These judgements 
are continually evaluated by the Directors and management and are based on historical experience and other factors, including 
expectations of future events that are believed to be reasonable under the circumstances. 

The key estimates and underlying assumptions concerning the future and other key sources of estimation uncertainty at the statement 
of financial position date, that have a significant risk of causing a material adjustment to the carrying amounts of assets and liabilities 
within the next financial period are reviewed on an ongoing basis. Revisions to accounting estimates are recognised in the period in 
which the estimate is revised if the revision affects only that period, or in the period of the revision and future periods if the revision 
affects both current and future periods.

The critical judgements and estimates which have a significant risk of causing a material adjustment to the carrying amount of assets and 
liabilities are discussed below:

JOINT VENTURE OF HOTEL CHOCOLAT KK (CRITICAL ACCOUNTING ESTIMATE AND JUDGEMENT)

As described in Notes 12 and 22, the Group acquired a 20% interest in joint venture Hotel Chocolat KK during the period ended  
30 June 2019. During the period ended 30 June 2019, the Group signed a loan agreement with Hotel Chocolat KK. The total balance 
of the loan at 28 June 2020 is £5,705k (30 June 2019: £2,488k). In determining the recoverability of the loan, management have made a 
number of judgemental estimates of anticipated revenues and profits from Hotel Chocolat KK using 5-year forecasts.

88

Notes to the financial statements continuedFor the period ended 28 June 2020Hotel Chocolat Group plcAnnual Report and Accounts 2020 
3. S U M MARY OF CRITIC AL ACCOU NTING ESTIMATES AND J U DGE M E NTS CONTI N U ED

INVENTORY VALUATION (CRITICAL ACCOUNTING ESTIMATE)

The costs of raw materials, consumables, work in progress and finished goods are measured by means of weighted average cost using 
standard costing techniques. Management also applies judgement in determining the appropriate stock provisions based on past 
experience of future sales. 

IMPAIRMENTS (CRITICAL ACCOUNTING ESTIMATE AND JUDGEMENT)

Impairment tests are performed at the end of each reporting period, when there are indicators to do so. Management uses judgement 
to determine future cashflows and the discount rates applied.

During the year ended 28 June 2020, the Group recorded impairment losses of £6,606k relating to Hotel Chocolat retail locations. Each 
site is treated as separate cash generating units in determining the recoverability of property, plant and equipment and Right of use 
assets. Value in use is determined using internal cash flow forecasts based on the remaining lease life of the stores. 

The Group made an impairment charge of £2,678k during the year ended 28 June 2020 (30 June 2019: £nil) relating to the valuation of 
goodwill and tangible fixed assets within the St Lucia business. The charge follows a review of the open market value using the support 
of appropriately qualified external valuation experts. The disruption caused by COVID-19 has reduced the short term open market 
value and as a result the carrying value has been impaired.

LEASE TERMS AND INCREMENTAL BORROWING R ATES:

Under IFRS 16, the Group recognises a right-of-use asset representing its right to use the underlying asset and a lease liability 
representing its obligation to make lease payments. The lease liability is initially measured at the present value of the remaining lease 
payments, discounted using the Group’s incremental borrowing rate (IBR), adjusted to take into account the risk associated with the 
length of the lease which ranges between 1 and 15 years, expected returns of the asset and the location of the lease. As a result of 
the significant impact on the balance sheet the transition to IFRS 16 has had, determination of the discount rate is considered to be a 
significant judgement. The discount rate applied ranged between 2.0% and 3.5%.

At the commencement date of property leases the Group determines the lease term to be the full term of the lease, assuming that 
any option to break or extend the lease is unlikely to be exercised. The Group monitors actual returns of the asset and re-assesses 
this assumption; the Group therefore makes a judgement as to whether the option to break or extend the lease will be exercised. As 
a result of the significant impact on the balance sheet changes to assumed lease terms has had, assessing the likelihood of exercising an 
option to break or extend a lease is considered to be a significant judgement.

EXCEPTIONAL ITEMS (CRITICAL ACCOUNTING JUDGEMENT)

Exceptional items are those that are deemed to be significant in size and nature and are therefore highlighted on the face of the Income 
Statement. Exceptional items are excluded from headline performance measures in order to reflect the underlying performance of the 
Group. Management exercises judgement in determining whether an item is exceptional or not. Further detail is set out within Note 5.

89

Financial StatementsNotes to the financial statements4. RE VE N U E

Sale of goods and services

Total revenue

SEGMENTAL ANALYSIS 

52 weeks ended
28 June 2020
£000

52 weeks ended
30 June 2019
£000

136,290

136,290

132,480

132,480

The Group has one operating segment which is reviewed monthly by the Group’s chief operating decision maker ‘The Board’. Revenue 
per channel is used to evaluate performance as management believes this is most relevant. The accounting policies of the revenue 
streams are the same as those within Note 2, pages 76 to 88.

UK Physical – Includes revenue attributable to our UK stores, cafés, and restaurant. 
UK Digital – Includes revenue attributable to our UK online sales, including the chocolate tasting club and velvetiser refill subscriptions. 
UK Partners & B2B – Includes UK wholesale and corporate partners revenue. 
International – Includes revenue from our overseas locations including; USA, Ireland and Japan.  
Cacao estate & hotel – Includes revenue from our cocoa farm and hotel in St Lucia.

Revenue by channel

UK

– Physical 

– Digital 

– Partners & B2B 

International 

Cacao estate & hotel

Total revenue

Revenue for each of the geographical areas is as follows:

Revenue by destination of sale

United Kingdom

Europe

Rest of World

Total revenue

Non-current assets are held in the United Kingdom, Ireland, the United States and St Lucia.

Non-current assets for each of the countries is as follows:

Non-current assets

United Kingdom

Ireland

United States

St Lucia

Total non-current assets

9 0

52 weeks ended
28 June 2020
£000

52 weeks ended
30 June 2019
£000

77,512

32,705

20,843

3,722

1,508

136,290

89,192

25,434

13,114

2,711

2,029

132,480

52 weeks ended
28 June 2020
£000

52 weeks ended
30 June 2019
£000

131,060

1,399

3,831

136,290

127,740

1,674

3,066

132,480

52 weeks ended
28 June 2020
£000

52 weeks ended
30 June 2019
£000

76,889

883

4,172

9,063

91,007

33,356

661

1,146

11,001

46,164

Notes to the financial statements continuedFor the period ended 28 June 2020Hotel Chocolat Group plcAnnual Report and Accounts 20205. E XCE P TIONAL ITE M S

Retail impairments

St Lucia impairment

Corporate goodwill impairment

Total exceptional items

RETAIL IMPAIRMENTS

52 weeks ended
28 June 2020
£000

52 weeks ended
30 June 2019
£000

6,606

2,678

684

9,968

–

–

–

–

There is an impairment charge of £6,606k during the year ended 28 June 2020 (30 June 2019: £nil) relating to fixed assets and right of 
use assets of stores. Please see Note 16 for the split. The charge is primarily due to the trading conditions during the period as well as 
management’s assessment of future cashflows over the remaining lease period for each store. The key assumptions used in the future 
cashflows were sales and EBITDA (based on board approved plans), assumed nil growth rate and a discount rate of 10%. A reduction 
in net sales of 11% would result in an increase to the impairment charge of £1,843k and an increase in net sales of 12% would result in a 
decrease to the impairment charge of £1,451k.

ST LUCIA IMPAIRMENT

There is an impairment charge of £2,678k during the year ended 28 June 2020 (30 June 2019: £nil) relating to the assets of the St Lucia 
business. £269k of the impairment relates to goodwill and the remaining impairment relates to land & buildings and furniture & fittings. 
The charge is due to a decline in the value of the land and property due to the impact of COVID-19.

CORPOR ATE GOODWILL IMPAIRMENT

There is an impairment charge of £684k during the year ended 28 June 2020 (30 June 2019: £nil) relating to goodwill which arose 
from the acquisition of the corporate business of Hotel Chocolat Corporate Limited. Following a change to how the business services 
corporate customers, management have deemed the goodwill no longer supportable. 

6 . (LOS S)/PROFIT FROM OPE R ATION S

(Loss)/profit from operations is arrived at after charging/(crediting):

Staff cost (see Note 8)

RHLGF grant

Depreciation of property, plant and equipment (see Note 16)

Depreciation of right of use assets (see Note 16)

Amortisation of intangible assets (see Note 15)

Loss/(Profit) on disposal of property, plant and equipment and intangible assets

Operating leases:

– Property

– Plant and equipment

Loss/(gain) on exchange differences

Bad debt expense

RHLGF – Retail Hospitality Leisure Grant Fund

52 weeks ended
28 June 2020
£000

52 weeks ended
30 June 2019
£000

37,641

(650)

5,781

10,953

598

(69)

–

–

171

252

35,841

–

4,941

–

513

44

11,517

225

(11)

48

91

Financial StatementsNotes to the financial statements7. AU DIT AND NON - AU DIT FE ES

An analysis of auditors’ remuneration is as follows:

Audit fees

Audit related assurance services

Taxation compliance services

Other taxation services

Non-audit fees

8 . STAFF COSTS

52 weeks ended
28 June 2020
£000

52 weeks ended
30 June 2019
£000

220

22

–

9

31

138

13

20

12

45

The average number of employees (including Directors) during the period was made up as follows:

Production staff

Administrative staff

Total

The cost of employees (including Directors) during the period was made up as follows:

Wages and salaries

Share-based payments

Social security costs

Pension costs

Government grants received

Total

52 weeks ended
28 June 2020
£000

52 weeks ended
30 June 2019
£000

308

1,113

1,421

244

1,010

1,254

52 weeks ended
28 June 2020
£000

52 weeks ended
30 June 2019
£000

36,389

362

2,804

752

(2,666)

37,641

31,785

871

2,673

512

–

35,841

Share-based payments includes £nil of employers national insurance for 2016 LTIP (30 June 2019: £626k).

9. RE M U NE R ATION OF KE Y MANAGE M E NT PE RSONNE L

Key management personnel includes all members of the executive committee of the Group and a statutory director of the St Lucia 
subsidiaries. The number of key management personnel is ten (30 June 2019: nine). Emoluments and benefits include:

Short-term employee benefits

Share-based payments

Social security costs

Post-employment benefits

Total

52 weeks ended
28 June 2020
£000

52 weeks ended
30 June 2019
£000

1,585

157

686

39

2,467

1,495

544

186

29

2,254

Further information about the remuneration of individual Directors, including the highest paid Director, is provided in the Remuneration 
report on pages 58 to 60.

92

Notes to the financial statements continuedFor the period ended 28 June 2020Hotel Chocolat Group plcAnnual Report and Accounts 202010. S HARE- BA S E D PAYM E NTS

THE HOTEL CHOCOLAT GROUP PLC LONG-TERM INCENTIVE PLAN

Under the Hotel Chocolat Group plc Long-Term Incentive Plan, the Group gives awards to Directors and staff subject to the 
achievement of a pre-agreed net profit figure for the financial year of the Group, three financial years subsequent to the date of the 
award. These shares vest after the delivery of the audited net profit figure for the relevant financial year has been announced.

Awards are forfeited if the employee leaves the Group before the awards vest, except under circumstances where the employee is 
considered a ‘Good Leaver’.

Details of the share awards outstanding are as follows:

Outstanding at beginning of the period

Granted during the period

Exercised during the period

Forfeited during the period

Outstanding at the end of the period

Exercisable at the end of the period

52 weeks ended 28 June 2020

52 weeks ended 30 June 2019

Number of  

share options

3,614,000

301,073

(2,419,244)

(830,000)

665,829

364,756

Weighted average 
exercise price 
£

1.81

0.0001

1.48

2.92

0.82

1.48

Number of  

share options

3,657,000

–

–

(43,000)

3,614,000

–

Weighted average 
exercise price 
£

1.82

–

–

2.32

1.81

–

The awards outstanding at the end of 28 June 2020 have a weighted average remaining contractual life of 2.3 years (30 June 2019: 0.48 
years) and a range of exercise prices between 0.001 and 2.92.

The exercises during the year took place between 26 September 2019 and 27 March 2020, with an average share price of £3.77.

The Group recognised total expenses related to the above equity-settled share-based payment transactions in the form of options 
during the period ended 28 June 2020 of £254k (30 June 2019: £38k).

The Group recognised a credit to share based payments of £61k in relation to a share-based bonus for an employee accrued in the 
prior year that was subsequently settled as a cash bonus in FY20.

There were 301,073 options granted during the period ended 28 June 2020 (30 June 2019: aggregate fair value of options granted 
£nil). The fair value of the share options of £1,162k were determined based on average closing rates of the market value of shares 
taking into account expected volatility.

THE HOTEL CHOCOLAT GROUP PLC SAVE AS YOU EARN PLAN

Under the Hotel Chocolat Group plc Save As You Earn Plan, all employees of the Group who have been employed for a minimum 
period set by the Remuneration Committee are eligible to join. In order to participate in the scheme, employees must make a regular 
monthly contribution up to an agreed maximum, for a three-year period, after which time employees can utilise the lump sum to 
purchase Ordinary Shares in the Group, at a pre-agreed price.

The option to purchase shares is forfeited if the employee leaves the Group before the awards vest, except under circumstances where 
the employee is considered a ‘Good Leaver’.

93

Financial StatementsNotes to the financial statements10. S HARE- BA S E D PAYM E NTS CONTI N U ED

THE HOTEL CHOCOLAT GROUP PLC SAVE AS YOU EARN PLAN CONTINUED

Details of the share awards outstanding are as follows:

52 weeks ended 28 June 2020

52 weeks ended 30 June 2019

Number of 
 share options

Weighted average 
exercise price 
£

Number of  

share options

Weighted average 
exercise price 
£

Outstanding at beginning of the period

Granted during the period

Exercised during the period

Forfeited during the period

Outstanding at the end of the period

Exercisable at the end of the period

671,457

314,534

(465,377)

(34,978)

485,636

–

1.78

3.04

1.49

2.23

2.84

–

625,137

102,403

(385)

(55,698)

671,457

–

1.68

2.56

1.48

2.09

1.78

–

The awards outstanding at the end of 28 June 2020 have a weighted average remaining contractual life of 1.77 years (30 June 2019: 0.71 
years) and a range of exercise prices between 2.47 and 3.04.

The exercises during the year took place between 30 September 2019 and 28 June 2020, with an average share price during this period 
of £3.86.

The Group recognised total expenses related to the above equity-settled share-based payment transactions in the form of the 
employee share plan during the period ended 28 June 2020 of £169k (30 June 2019: £151k).

The aggregate of the fair value of the shares granted during the period ended 28 June 2020 was £393k (30 June 2019: £84k). The fair 
values were calculated using a Black Scholes model. The inputs used for fair valuing awards granted during the period were as follows:

Weighted average share price (£)

Exercise price (£)

Expected volatility (%)

Option life (years)

Risk free interest rate (%)

52 weeks ended
28 June 2020

52 weeks ended
30 June 2019

3.04

3.04

37.0%

3.5

0.52%

2.56

2.56

38.0%

3.5

0.95%

For the schemes which vest in 2019 and 2020 there was an absence of any historical volatility data for Hotel Chocolat Group plc, 
therefore the expected volatility was determined by reviewing the volatility of the share price of similar entities which are currently 
traded on AIM. For the schemes which vest in 2021 onwards, volatility data was available for Hotel Chocolat Group plc.

94

Notes to the financial statements continuedFor the period ended 28 June 2020Hotel Chocolat Group plcAnnual Report and Accounts 202011. FINANCE INCOM E AND E XPE N S ES

Interest from related party

Interest on bank deposits

Unrealised interest on derivative financial instruments

Finance income

Interest on bank borrowings

Unrealised interest on derivative financial instruments

Realised interest on derivative financial liabilities

IFRS 16 interest charge

Finance expenses

12 . INVESTM E NTS IN JOINT VE NTU RES 

52 weeks ended
28 June 2020
£000

52 weeks ended
30 June 2019
£000

103

29

27

159

66

–

224

1,378

1,668

28

41

–

69

79

36

180

–

295

The Group has an interest in joint venture Rabot 1745 Limited, a separate company incorporated and operating in the United Kingdom. 

Ownership has changed as follows:

1 July 2017 to 18 August 2017 
19 August 2017 to 13 February 2019  
14 February 2019 to 28 June 2020 

30.0% 
34.5% 
32.0%

The Group recognised a loss from its share in this joint venture of £9k (30 June 2019: loss of £27k). These losses are limited to the value 
of the investment in Rabot 1745 Limited. 

Detail of Rabot 1745 Limited are as follows:

Country of Incorporation: 
Registered address: 
Principal Activity: 

England. 
Unit 7 Westergate Business Centre Westergate Road Brighton BN2 4QN on 25 July 2019. 
Sale of beauty products.

Summary financial information for Rabot 1745 Limited is as follows:

Current assets

Current liabilities

The following amounts have been included in the amounts above

Cash and cash equivalents

Revenue

Total comprehensive loss

52 weeks ended
28 June 2020
£000

52 weeks ended
30 June 2019
£000

470

(67)

39

540

(363)

414

(379)

28

379

(82)

The summarised financial information is not the Group’s share but the total results of Rabot 1745 Ltd.

95

Financial StatementsNotes to the financial statements12 . INVESTM E NTS IN JOINT VE NTU RES CONTI N U ED

The Group also owns a 20% interest in a joint venture Hotel Chocolat KK, a separate company incorporated and operating in Japan. 

The Group recognised a loss from its share in this joint venture of £nil (30 June 2019: loss of £7.2k). These losses are limited to the value 
of the investment in Hotel Chocolat KK.

Detail of Hotel Chocolat KK are as follows: 

Country of Incorporation: 
Registered address: 
Principal Activity:  

Japan 
MG Meguro Ekimae 2-15-19, Kamiosaki, Shinagawa-ku, Tokyo 141-0021  
Sale of chocolate

Summary financial information for Hotel Chocolat KK can be found in Note 22.

13. TA X ATION

UK corporation tax

Adjustment in respect of previous periods

Overseas corporation tax

Total current tax (credit)/charge

Deferred tax:

Adjustment in respect of previous periods

Origination and reversal of timing differences

Total tax (credit)/expense

Factors affecting current tax charge:

52 weeks ended
28 June 2020
£000

52 weeks ended
30 June 2019
£000

(463)

(119)

(4)

(586)

119

(606)

(1,073)

3,122

(7)

(11)

3,104

–

18

3,122

The tax assessed on the (loss)/profit for the period is different to the standard rate of corporation tax in the UK. The differences are 
explained below:

(Loss)/Profit on ordinary operations before income tax

Weighted average standard rate of corporation tax

Profit for the year multiplied by the standard rate of corporation tax

Effects of:

Expenses not deductible for tax purposes

Share based payments – permanent differences

Permanent depreciation

Adjustment in respect of prior years

Adjust closing deferred tax in respect of change in future rate of taxation

Adjust opening deferred tax in respect of change in future rate of taxation

Movement to deferred tax

Effect of difference in overseas tax rates

Tax (credit)/expense

52 weeks ended
28 June 2020
£000

52 weeks ended
30 June 2019
£000

(7,541)

19.00%

(1,433)

76

(938)

638

–

–

50

(47)

581

14,051

19.00%

2,670

30

–

281

(7)

(32)

18

161

1

(1,073)

3,122

9 6

Notes to the financial statements continuedFor the period ended 28 June 2020Hotel Chocolat Group plcAnnual Report and Accounts 202013. TA X ATION CONTI N U ED

The Group’s effective tax rate for the period ended 28 June 2020 was -14.2% (30 June 2019: 22.2%). The effective rate is an amalgamation 
of UK, US and European rates for the periods reported. At 28 June 2020 the Group has tax losses to carry forward against future 
profits of the Irish branch of £216k (30 June 2019: £297k) and for the US operations of £172k (30 June 2019: nil). The tax value of such 
losses amounted to approximately £63k (30 June 2019: £37k), have no expiry date and have been recognised as a deferred tax asset.

14. E ARNINGS PE R S HARE

(Loss)/profit for the period is used in the calculation of the basic and diluted earnings per share. 

Diluted loss per share is capped at the basic earnings per share as the impact of dilution cannot result in a reduction in the loss per share.

The weighted average number of shares for the purposes of diluted earnings per share reconciles to the weighted average number of 
shares used in the calculation of basic earnings per share as follows:

Weighted average number of share in issue for the period – basic

Effect of potentially dilutive share options:

Save as You Earn Plan

Long-term incentive plan

Weighted average number of shares in issue used in the calculation of earnings  
per share (number) – Diluted

Basic earnings per share (pence) 

Diluted earnings per share (pence) 

52 weeks ended
28 June 2020

117,507,319

36,485

255,913

52 weeks ended
30 June 2019

112,838,191

–

271,405

1,617,021

117,799,717

114,726,617

-5.5

-5.5

9.7

9.5

As at 28 June 2020, the total number of potentially dilutive share options under the Hotel Chocolat Group plc Long-Term Incentive Plan 
was 301,073 (30 June 2019: 830,000). Due to the nature of the options granted under this scheme, they are considered contingently 
issuable shares and therefore have no dilutive effect. On 20 March 2020 the Company announced the completion of an equity placing 
for a total of 9,777,777 new ordinary shares.

For further information on the movements in the share capital, please refer to Note 28.

15. INTANGIB LE A S S E TS

Goodwill arising on consolidation (Note (a))

Computer software and website costs (Note (b))

52 weeks ended
28 June 2020
£000

52 weeks ended
30 June 2019
£000

–

2,897

2,897

944

1,967

2,911

97

Financial StatementsNotes to the financial statements15. INTANGIB LE A S S E TS CONTI N U ED

(a) Goodwill arising on consolidation

At beginning of period

Impairment

Translation differences

At end of period

52 weeks ended
28 June 2020
£000

52 weeks ended
30 June 2019
£000

944

(953)

9

–

935

–

9

944

The goodwill figure at the beginning of the period was derived from two separate corporate transactions; the first for £684k, for the 
corporate business and the second, for £269k, for the acquisition of Hotel Chocolat Estates Limited, St Lucia. There is an impairment 
charge of £953k in the year relating to the goodwill balances. Please see Note 5 for more information.

(b) Computer software and website costs

Cost:

At beginning of period

Additions

Exchange difference

At end of period

Amortisation:

At beginning of period

Amortisation charge

Exchange difference

At end of period

Net book value

52 weeks ended
28 June 2020
£000

52 weeks ended
30 June 2019
£000

3,584

1,527

1

5,112

1,617

598

–

2,215

2,897

2,958

625

1

3,584

1,104

513

–

1,617

1,967

98

Notes to the financial statements continuedFor the period ended 28 June 2020Hotel Chocolat Group plcAnnual Report and Accounts 202016 . PROPE RT Y, PL ANT AND EQU IPM E NT

52 weeks ended 30 June 2019
Cost:
As at 1 July 2018
Reclassifications
Additions
Disposals
Translation differences

As at 30 June 2019

Accumulated depreciation:
As at 1 July 2018
Reclassifications
Depreciation charge
Disposal
Translation differences

As at 30 June 2019

Net book value

As at 30 June 2019

52 weeks ended 28 June 2020
Cost:
As at 30 June 2019
IFRS 16 opening adjustment 
As at 1 July 2019
Additions
Disposals and lease modifications
Translation differences

As at 28 June 2020

Accumulated depreciation & impairments
As at 30 June 2019
IFRS 16 opening adjustment
As at 1 July 2019
Depreciation charge
Disposals and lease modifications
Impairment
Translation differences

As at 28 June 2020

Net book value

As at 28 June 2020

Freehold 
property
£000

Leasehold 
Improvements
£000

Furniture 
& fittings, 
equipment  
& hardware
£000

Plant & 
machinery
£000

Right of use 
asset
£000

Total
£000

12,837
–
1,590
(68)
416

14,775

725
–
158
(68)
1

816

735
–
–
–
–

735

734
–
1
–
–

735

34,890
(743)
4,727
(2,728)
38

36,184

18,752
160
3,626
(2,709)
15

19,844

18,896
743
1,946
(41)
–

21,544

10,738
(160)
1,156
(6)
–

11,728

13,959

–

16,340

9,816

–
–
–
–
–

–

–
–
–
–
–

–

–

14,775
–
14,775
1,931
–
332

17,038

816
–
816
163
–
2,277
11

3,267

735
–
735
662
–
–

1,397

735
–
735
33
–
–
–

768

36,184
(659)
35,525
4,744
(493)
62

39,838

19,844
(317)
19,527
4,300
(401)
2,710
37

26,173

21,544
–
21,544
5,253
–
19

26,816

11,728
–
11,728
1,285
–
–
–

13,013

–
50,603
50,603
8,733
(4,769)
263

54,830

–
–
–
10,953
–
4,029
–

14,982

67,358
–
8,263
(2,837)
454

73,238

30,949
–
4,941
(2,783)
16

33,123

40,115

73,238
49,944
123,182
21,323
(5,262)
676

139,919

33,123
(317)
32,806
16,734
(401)
9,016
48

58,203

13,771

629

13,665

13,803

39,848

81,716

As at 28 June 2020, the net book value of freehold property includes land of £4,029k (30 June 2019: £4,743), which is not depreciated. 
Included in freehold property is £4,940k of assets under construction (30 June 2019: £3,767k) which primarily relates to the construction 
of the factory in St Lucia. Included in Furniture & fittings, equipment & hardware is £303k of assets under construction (1 July 2018: £340k). 
Included in Plant & machinery is £4,942k of assets under construction (1 July 2018: £2,137k).

9 9

Financial StatementsNotes to the financial statements17. LE A S ES

All leases where the Group is a lessee are accounted for by recognising a right of use asset and a lease liability except for:

•  Leases of low value assets, and

•  Leases with a term of 12 months or less.

IFRS 16 ‘Leases’ was adopted on 1 July 2019 without restatement of comparative figures. 

AMOUNTS RECOGNISED IN THE CONSOLIDATED STATEMENT OF FINANCIAL POSITION

Right of Use Assets

At 1 July 2019

Additions to right of use assets

Amortisation

Effect of modification of leases

Impairment

Foreign exchange

As at 28 June 2020

Lease liabilities

At 1 July 2019

Additions to lease liabilities

Interest expense

Effect of modification of leases

Lease payments

Foreign exchange

As at 28 June 2020

Land & buildings
£000

Equipment 
£000

50,034

8,712

(10,588)

(4,769)

(4,029)

263

39,623

569

21

(365)

–

–

–

225

Land & buildings
£000

Equipment 
£000

52,614

9,160

1,439

(4,849)

(11,843)

153

46,674

594

20

11

–

(346)

–

279

AMOUNTS RECOGNISED IN THE CONSOLIDATED INCOME STATEMENT

52 weeks ended 28 June 2020

Depreciation charge on right of use assets

Interest on lease liabilities

Expenses related to low value leases

Expenses related to short term leases

Expenses related to variable leases

As at 28 June 2020

Land & buildings
£000

Equipment 
£000

10,589

1,439

1

22

1,713

13,764

365

11

1

–

–

377

Total
£000

50,603

8,733

(10,953)

(4,769)

(4,029)

263

39,848

Total
£000

53,208

9,180

1,450

(4,849)

(12,189)

153

46,953

Total
£000

10,954

1,450

2

22

1,713

14,141

At the year end the Group reviewed the property lease portfolio and re-assessed the assumption that the option to terminate would 
not be exercised. The modifications to right of use asset and lease liability have been calculated for those leases where the Group 
considers that it is probable that the option to break will be exercised.

10 0

Notes to the financial statements continuedFor the period ended 28 June 2020Hotel Chocolat Group plcAnnual Report and Accounts 202017. LE A S ES CONTI N U ED

LEASE LIABILITIES

Maturity analysis – contractual undiscounted cashflows

Less than one year

Between one and two years

Between two and five years

After five years

Total contractual cashflows

28 June 2020
£000

11,433

10,903

25,482

12,279

60,097

At 30 June 2019, the Group had outstanding commitments under IAS 17 for future minimum lease payments under non-cancellable 
operating leases, which fall due as follows:

Land and buildings

Operating leases which expire:

Within one year

In two to five years

In over five years

Other

Operating leases which expire:

Within one year

In two to five years

52 weeks ended
28 June 2020
£000

52 weeks ended
30 June 2019
£000

–

–

–

–

11,040

31,373

17,021

59,434

52 weeks ended
28 June 2020
£000

52 weeks ended
30 June 2019
£000

–

–

–

259

166

425

101

Financial StatementsNotes to the financial statements18 . DE FE RRE D TA X A S S E T

Deferred taxation asset

Balance at beginning of period

Statement of Changes in Equity (IFRS 16 opening adjustment)

Deferred tax credit/(charge) for the period through profit and loss

Deferred tax charge for the period through other comprehensive income

Deferred tax charge for the period through Statement of Changes in Equity

Balance at end of period

The provision for deferred taxation consists of the tax effect of timing differences in respect of:

Fixed asset differences

Short-term differences

Derivative financial instruments

Share-based payments

Unused trade losses

52 weeks ended
28 June 2020
£000

52 weeks ended
30 June 2019
£000

597

597

623

623

52 weeks ended
28 June 2020
£000

52 weeks ended
30 June 2019
£000

623

394

487

(208)

(699)

597

624

–

(18)

17

–

623

52 weeks ended
28 June 2020
£000

52 weeks ended
30 June 2019
£000

(650)

1,226

(221)

179

63

597

(742)

252

(13)

1,089

37

623

At 28 June 2020, the Group had £2,184k unrecognised deferred tax assets (30 June 2019: £221K).

Deferred tax is calculated using the rate that is expected to be in force on the date the temporary differences are expected to reverse. 
For temporary differences expected to reverse in the 52 week period ended 28 June 2020 a rate of 19% has been used. For any 
remaining temporary differences expected to reverse after 28 June 2020 a rate of 19% has been used.

102

Notes to the financial statements continuedFor the period ended 28 June 2020Hotel Chocolat Group plcAnnual Report and Accounts 202019. DE RIVATIVE FINANCIAL IN STRU M E NTS

Derivative financial assets:

Current

Foreign currency forward contracts

Non-current

Foreign currency forward contracts

Derivative financial liabilities:

Current

Foreign currency forward contracts

Non-current

Foreign currency forward contracts*

52 weeks ended
28 June 2020
£000

52 weeks ended
30 June 2019
£000

1,100

1,100

92

92

27

27

327

327

81

81

–

–

1

1

9

9

All derivatives noted above are designated as hedging instruments. The Group has elected to adopt the hedge accounting requirements 
of IFRS 9 Financial Instruments. The Group enters hedge relationships where the critical terms of the hedging instrument and the hedged 
item match, therefore, for the prospective assessment of effectiveness a qualitative assessment is performed. Hedge effectiveness is 
determined at the origination of the hedging relationship. Quantitative effectiveness tests are performed at each period end to determine 
the continued effectiveness of the relationship. There are no forecast transactions for which hedge accounting had previously been used, 
but which are no longer expected to occur.

The fair value of the derivative financial liabilities are split between current and non-current depending on the remaining maturity of the 
derivative contract and its contractual cash flows. 

The fair value of foreign currency forward contracts are based on observable information on exchange and interest rates. The hedged 
forecast transactions denominated in foreign currency are expected to occur at various dates within the next 18 months. Gains and 
losses on foreign currency forward contracts which have been recognised in the hedging reserve, within other reserves in equity as 
at 28 June 2020, will be recognised in the Consolidated Statement of Comprehensive Income in the periods during which the hedged 
forecast transaction occurs. 

The maximum exposure to credit risk at the reporting date is the fair value of the derivative assets in the Consolidated Statement of 
Financial Position. 

The gross contractual cash flows for the forward contracts as at 28 June 2020 was £27,364k (30 June 2019; £14,310k). The movement 
in the fair value on forward contracts in the period of £1,276 profit (30 June 2019: £72k profit) has been included within other 
comprehensive income in the Consolidated Statement of Comprehensive Income. 

* 

 The Group also entered into a USD forward contract during the year ending 28 June 2020, which has not been hedge accounted for. 
The gross contractual cash flows for the forward contracts as at 28 June 2020 was £6,700k. The movement in fair value of the USD 
forward contract for the period of £327k loss (30 June 2019: £nil) has been included within Profit before tax in the Consolidated 
Statement of Comprehensive Income. As at 29 June 2020, the USD forward was designated as a net investment hedge.

103

Financial StatementsNotes to the financial statements20. INVE NTORIES

Raw materials

Finished goods

52 weeks ended
28 June 2020
£000

52 weeks ended
30 June 2019
£000

6,915

7,001

13,916

2,675

10,135

12,810

Total inventory recognised as an expense in the Statement of Comprehensive Income during the period was £53,358k (30 June 2019: 
£44,574k).

21. TR ADE AND OTHE R RECE IVAB LES  

There were no material receivables which were past due but not impaired at the end of any period. The carrying value of trade and 
other receivables is classified at amortised cost approximates fair value.

Current

Trade receivables

Other receivables

Prepayments

Non-current

Prepayments

52 weeks ended
28 June 2020
£000

52 weeks ended
30 June 2019
£000

1,886

2,176

2,880

6,942

–

–

918

384

8,058

9,360

18

18

22 . LOAN TO HOTE L CHOCOL AT KK 

Hotel Chocolat has an ongoing loan agreement with Hotel Chocolat KK. The loan is denominated in sterling and interest is payable on a 
quarterly basis. Hotel Chocolat KK first drew down on the loan in July 2018 and during the period made further drawdowns bringing the 
total loan balance including interest to £5,705k at 28 June 2020 (30 June 2019: £2,488k). The loan facility has been extended to Hotel 
Chocolat KK from July 2018 to December 2023. Interest is charged on a commercial basis and accrues quarterly. Summarised financial 
information for Hotel Chocolat KK is set out below.

Current assets
Non-current assets
Current liabilities
Non-current liabilities

The following amounts have been included in the amounts above:
Cash and cash equivalents

Revenue
Total comprehensive loss 

The following amounts have been included in the amounts above:
Depreciation and amortisation 

Interest income
Interest expense
Income tax

104

52 weeks ended
28 June 2020
£000

52 weeks ended
30 June 2019
£000

1,817
2,781
(2,580)
(5,414)

75

2,610
(2,007)

–

–
(105)
–

906
963
(470)
(2,515)

200

1,435
(1,069)

(98)

–
(28)
–

Notes to the financial statements continuedFor the period ended 28 June 2020Hotel Chocolat Group plcAnnual Report and Accounts 202023. INVESTM E NT IN S U B S IDIARIES

The Group’s operating subsidiaries as at 28 June 2020 are as follows:

Name

Direct Holding
HOTC Limited
Hotel Chocolat Limited

The Chocolate Tasting Club plc
Hotel Chocolat UK Holdings Ltd
HC International Limited
Hotel Chocolat Inc
Hotel Chocolat (St Lucia) Holdings Limited

Principal activities

Holding Company
Manufacturer and Distributor  
of chocolates
Chocolate Retailer
Holding Company
Holding Company
Holding Company
Holding Company

Indirect Holdings
Hotel Chocolat Retail Limited

Hotel Chocolat Stores Limited*
Rabot Estate UK Limited*
Hotel Chocolat Europe Limited
Hotel Chocolat EU Retail Limited
Hotel Chocolat Corporate Limited
CTC Distribution GmbH
Chocolate Tasting Club Inc
Hotel Chocolat Inc
HCLEX Inc
HCGSP Inc
HC Union Inc
HC Turnstyle Inc
Hotel Chocolat Estates Limited 
HCRF Inc
Almondhill Properties Limited^ 
Apricothill Properties Limited*
Applehill Properties Limited*
Bananahill Properties Limited*
Braeburnhill Properties Limited*
Bramleyhill Properties Limited*

Chocolate Retailer and 
Restauranteur
Chocolate Distributor
Property Holding Company
Chocolate Retailer
Chocolate Retailer
Dormant
Chocolate Distributor
Chocolate Distributor
Chocolate Retailer
Property Holding Company
Property Holding Company
Property Holding Company
Property Holding Company
Hotel & Cocoa Plantation
Property Holding Company
Property Holding Company
Property Holding Company
Property Holding Company
Property Holding Company
Property Holding Company
Property Holding Company

Country of  
business / 
incorporation

Proportion of 
ordinary shares 
directly held by 
parent

Proportion of 
ordinary shares 
held by the 
Group

100%
100%

100%
100%
100%
100%
100%

England & Wales¹
England & Wales¹

England & Wales¹
England & Wales¹
Malta²
USA³
St Lucia6

England & Wales¹

England & Wales¹
England & Wales¹
England & Wales¹
England & Wales¹
England & Wales¹
Switzerland5
USA³
USA³
USA³
USA³
USA³
USA³
St Lucia6
USA³
England & Wales¹
England & Wales¹
England & Wales¹
England & Wales¹
England & Wales¹
England & Wales¹

100%

100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%

Registered addresses: 
1.  Mint House, Newark Close, Royston, Hertfordshire, SG8 5HL, United Kingdom. 
2.  Suite 3, Tower Business Centre, Tower Street, Swatar, BKR4013, Malta. 
3.  c/o Ruberto, Israel & Weiner, PC, 7th Floor, 255 State Street, Boston, MA 02109, USA. 
4.  Foster Capital Inc, Robin Kelton Building, Choc Bay, Castries, St Lucia. 
5.  Bahnhofstrasse 23, 6301 Zug, Switzerland. 
6.  #20 Micoud Street, Castries, St Lucia.

* 

 Hotel Chocolat Group plc has issued parental guarantee exempting the company from the requirements of the Companies Act 
2006 related to the audit of individual accounts by virtue of s479A of the Act. 

^ Active proposal to strike off as at 28 June 2020.

105

Financial StatementsNotes to the financial statements23. INVESTM E NT IN S U B S IDIARIES CONTI N U ED

Name

Principal activities

Indirect Holdings – exempt from audit*
Hotel Chocolat Stores Limited*
Rabot Estate UK Limited*
Almondhill Properties Limited*
Apricothill Properties Limited^
Applehill Properties Limited*
Bananahill Properties Limited^
Braeburnhill Properties Limited*
Bramleyhill Properties Limited*
Brazilnuthill Properties Limited*
Cashewhill Properties Limited*
Chestnuthill Properties Limited*
Colanuthill Properties Limited*
Crispinhill Properties Limited*
Croftonhill Properties Limited^
Datehill Properties Limited^
Gingerhill Properties Limited*
Grapehill Properties Limited^
Groundnuthill Properties Limited^
Guavahill Properties Limited^
Hazelnuthill Properties Limited*
Hotel Chocolat DK Limited*
Lemonhill Properties Limited*
Limehill Properties Limited*
Macadamiahill Properties Limited*
Mandarinhill Properties Limited*
Mangohill Properties Limited^
Melonhill Properties Limited*
Olivehill Properties Limited^
Orangehill Properties Limited*
Papayahill Properties Limited*
Peachhill Properties Limited*
Peanuthill Properties Limited* 
Pearhill Properties Limited*
Pearmainhill Properties Limited*
Pecanhill Properties Limited*
Pinenuthill Properties Limited^
Pippinhill Properties Limited^
Plumhill Properties Limited*
Russethill Properties Limited*
Satsumahill Properties Limited*
Sloehill Properties Limited^
Walnuthill Properties Limited^

Chocolate Distributor
Property Holding Company
Property Holding Company
Property Holding Company
Property Holding Company
Property Holding Company
Property Holding Company
Property Holding Company
Property Holding Company
Property Holding Company
Property Holding Company
Property Holding Company
Property Holding Company
Property Holding Company
Property Holding Company
Property Holding Company
Property Holding Company
Property Holding Company
Property Holding Company
Property Holding Company
Property Holding Company
Property Holding Company
Property Holding Company
Property Holding Company
Property Holding Company
Property Holding Company
Property Holding Company
Property Holding Company
Property Holding Company
Property Holding Company
Property Holding Company
Property Holding Company
Property Holding Company
Property Holding Company
Property Holding Company
Property Holding Company
Property Holding Company
Property Holding Company
Property Holding Company
Property Holding Company
Property Holding Company
Property Holding Company

Country of  
business / 
incorporation

England & Wales¹
England & Wales¹
England & Wales¹
England & Wales¹
England & Wales¹
England & Wales¹
England & Wales¹
England & Wales¹
England & Wales¹
England & Wales¹
England & Wales¹
England & Wales¹
England & Wales¹
England & Wales¹
England & Wales¹
England & Wales¹
England & Wales¹
England & Wales¹
England & Wales¹
England & Wales¹
England & Wales¹
England & Wales¹
England & Wales¹
England & Wales¹
England & Wales¹
England & Wales¹
England & Wales¹
England & Wales¹
England & Wales¹
England & Wales¹
England & Wales¹
England & Wales¹
England & Wales¹
England & Wales¹
England & Wales¹
England & Wales¹
England & Wales¹
England & Wales¹
England & Wales¹
England & Wales¹
England & Wales¹
England & Wales¹

Proportion of 
ordinary shares 
held by the 
Group

Registered 
Number

05131765
07087702
06841292
07648840
07256434
08497588
08450491
07273442
06943897
06969589
06974431
07330700
08745825
08745828
07693373
06932089
07538281
06966865
07716562
06915444
07883740
07330699
07398952
06944026
08208760
06932093
07649613
07910349
06931016
07792376
07367105
06916365
07273951
08450794
06916337
07289903
08745773
06944023
07289847
08022899
08458654
06481305

100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%

* 

 Hotel Chocolat Group plc has issued a parental guarantee exempting the company from the requirements of the Companies Act 
2006 related to the audit of individual accounts by virtue of s479A of the Act. 

^ Active proposal to strike off as at 28 June 2020.

10 6

Notes to the financial statements continuedFor the period ended 28 June 2020Hotel Chocolat Group plcAnnual Report and Accounts 202024. C A S H AND C A S H EQU IVALE NTS

For the purpose of the statements of cash flows, cash and cash equivalents comprise the following:

Cash and cash equivalents

52 weeks ended
28 June 2020
£000

52 weeks ended
30 June 2019
£000

28,053

28,053

5,778

5,778

25. TR ADE AND OTHE R PAYAB LES

The carrying value of trade and other payables classified as financial liabilities measured at amortised cost approximates fair value.

Current

Trade payables

Other payables

Other taxes payable

Accruals

Non-current

Other payables and accruals

26 . BORROWINGS

Current

Finance and lease hire purchase liabilities

Unamortised costs of issue

Total current borrowings

Non-current

Finance and lease hire purchase liabilities

Total non-current borrowings

Total borrowings

52 weeks ended
28 June 2020
£000

52 weeks ended
30 June 2019
£000

8,154

9,349

2,500

7,248

27,251

31

31

7,849

5,293

2,082

4,304

19,528

2,757

2,757

52 weeks ended
28 June 2020
£000

52 weeks ended
30 June 2019
£000

–

–

–

–

–

–

–

17

17

–

17

–

–

–

17

The Group has two lending facilities that were signed on 1 July 2020, please refer to events subsequent to the reporting date at Note 35 
for more information.

107

Financial StatementsNotes to the financial statements27. PROVI S ION S

Non-current

Lease dilapidations provision

52 weeks ended
28 June 2020
£000

52 weeks ended
30 June 2019
£000

959

959

944

944

The dilapidations provision relates to potential rectification costs expected should the Group vacate its head office, distribution site or 
retail locations. 

The movement in dilapidations provision is summarised below:

52 weeks ended 30 June 2019

At beginning of period

Released through profit and loss

Amounts capitalised during the period

Exchange difference

At end of period

52 weeks ended 28 June 2020

At beginning of period

Released through profit and loss

Amounts capitalised during the period

At end of period

Lease dilapidation 
provision
£000

880

(25)

88

1

944

944

(15)

30

959

Provisions for dilapidations are inherently uncertain in terms of quantum and timing, not least because they involve negotiations with 
landlords at future dates. The figures provided in the financial statements represents management’s best estimate of the likely outflows 
to the Group. 

10 8

Notes to the financial statements continuedFor the period ended 28 June 2020Hotel Chocolat Group plcAnnual Report and Accounts 202028 . S HARE C APITAL

Allotted, called up and fully paid:

Ordinary shares of £0.001 each

As at 28 June 2020

Shares

125,500,611

125,500,611

£000

126

126

As at 30 June 2019

Shares

112,838,213

112,838,213

£000

113

113

The Board have agreed not to recommend payment of a final dividend (30 June 2019: 1.2p) and as a result the total for the current year 
is £nil (30 June 2019: £1,354k). The number of authorised shares, not yet issued, as at the period ended 28 June 2020 was 1,443,206.

PERIOD ENDED 28 JUNE 2020:

465,377 ordinary shares were issued during the period ended 28 June 2020 to satisfy shares allotted under the Company’s Save as You 
Earn plan and 2,419,244 shares under the Company’s Long-Term Incentive Plan. During the period ended 28 June 2020, 9,777,777 shares 
were issued following an equity placement on 20 March 2020.

PERIOD ENDED 30 JUNE 2019:

385 ordinary shares were issued during the period ended 30 June 2019 to satisfy shares allotted under the Company’s Save as You Earn plan.

29. RES E RVES

This note explains material movements recorded in shareholders’ equity that are not explained elsewhere in the financial statements. 
The movements in equity and the balance sheet at 28 June 2020 are presented in the Consolidated Statement of Changes in Equity.

The share premium represents the amounts subscribed for share capital in excess of the nominal value of the shares.

During the period the Group paid a dividend of 1.2p (30 June 2019: 1.7p) per share £1,386k (30 June 2019: £1,918k) out of retained 
earnings, being a final dividend of 1.2p per share in relation to the period ended 30 June 2019 (1 July 2018: 1.1p) and an interim dividend 
of £nil per share in relation to the period ended 28 June 2020 (30 June 2019: 0.6p).

The translation reserve represents cumulative foreign exchange differences arising from the translation of the financial statements of 
foreign subsidiaries and is not distributable by way of dividends.

The merger reserve arose when the Company undertook a share for share exchange with the companies listed in Note 23 and is not 
distributable by way of dividends.

Retained earnings are all other net gains and losses and transactions with owners (e.g. dividends) not recognised elsewhere. 

The capital redemption reserve represents the aggregate nominal value of all the ordinary shares repurchased and cancelled by the Group. 

Other reserves includes the movements in share-based payments and derivative financial instruments. For further details, refer to  
Notes 10 and 19 respectively.

10 9

Financial StatementsNotes to the financial statements30. C APITAL COM M ITM E NTS

The Group had capital commitments totalling £255k as at 28 June 2020 (30 June 2019: £nil).

31. CONTINGE NT LIAB ILITIES AND GUAR ANTE ES 

There were no contingent liabilities as at 28 June 2020 (30 June 2019: £nil). The Group guarantees the external bank loans of the joint 
venture in Japan, Hotel Chocolat KK.

The value of loans guaranteed at 28 June 2020 was ¥ 201,000k, of which ¥ 164,347k had been drawn.

A further guarantee of ¥ 113,000k has been provided post year end.

32 . RE L ATE D PART Y TR AN SACTION S

The remuneration of the key management personnel of the Group are disclosed in Note 9. Interests and related party transactions are 
disclosed below. 

The Group has an interest in joint venture Rabot 1745 Limited, a separate company incorporated and operating in the United Kingdom. 
The primary activity of Rabot 1745 Ltd is the manufacture and sale of beauty products.

Ownership has changed as follows:

1 July 2017 to 18 August 2017 
19 August 2017 to 13 February 2019  
14 February 2019 to 28 June 2020 

30.0% 
34.5% 
32.0%

Andrew Gerrie held 50% as at 28 June.

During the period, the Group purchased goods from Rabot 1745 Limited with a value of £376k (30 June 2019: £403k). There were no 
amounts due at the period end (30 June 2019: £28k).

The contractual arrangement provides the Group with only the rights to the net assets of the joint arrangement, with the rights to 
the assets and obligations for liabilities of the joint arrangement resting primarily with Rabot 1745 Limited. Under IFRS 11 this joint 
arrangement is classified as a joint venture and has been included in the consolidated financial statements using the equity method.

During the period, the Group sold goods to Hotel Chocolat KK with a value of £794k (30 June 2019: £670k). The Group also extended 
long-term loan facilities to Hotel Chocolat KK and guaranteed its external bank loans (Note 31). At the period end a total of £5,705k  
(30 June 2019: £2,488k) was outstanding on the loan balance.

Hotel Chocolat Ltd agreed to provide working capital funding to Hotel Chocolat KK. During the period Hotel Chocolat KK borrowed 
£3,217k (30 June 2019: £2,488k) all of which is outstanding at the period end.

The contractual arrangement provides the Group with only the rights to the net assets of the joint arrangement, with the rights to 
the assets and obligations for liabilities of the joint arrangement resting primarily with Hotel Chocolat KK. Under IFRS 11 this joint 
arrangement is classified as a joint venture and has been included in the consolidated financial statements using the equity method.

The Group rents property in the ordinary course of business from Harwell Management, a company in which Peter Harris and Angus 
Thirlwell have a material interest. The rentals (inclusive of building insurance) totalled £151k in the period ended 28 June 2020 (30 June 
2019: £202k). At the period end £50k was outstanding (30 June 2019: £nil) and there is a lease liability of £766k (30 June 2019: £nil).

During the period family members of the Directors stayed at the Group’s hotel in St Lucia. Total amounts paid equalled $2k (30 June 
2019: $9k) and there are no amounts outstanding at the balance sheet date (30 June 2019: £nil).

No other amounts were due from or to Directors (30 June 2019: £nil).

110

Notes to the financial statements continuedFor the period ended 28 June 2020Hotel Chocolat Group plcAnnual Report and Accounts 202033. C ATEGORIES OF FINANCIAL IN STRU M E NTS

Financial assets

At amortised cost

Trade and other receivables (excluding prepayments)

Loan to Hotel Chocolat KK

Cash and cash equivalents

At fair value

Derivative financial assets

Financial liabilities

At amortised cost

Trade and other payables

Total borrowings

Accruals

Lease liabilities

At fair value

Derivative financial liabilities

52 weeks ended
28 June 2020
£000

52 weeks ended
30 June 2019
£000

2,058

5,705

28,053

35,816

1,192

17,502

–

7,249

46,953

71,704

354

1,303

2,488

5,778

9,569

81

11,092

17

5,056

–

16,165

11

In the Directors’ view, the fair value of the Group’s borrowings is considered equal to their carrying value.

FAIR VALUE HIER ARCHY

The financial instruments on the Hotel Chocolat Group plc Consolidated Statement of Financial Position are measured at either fair 
value or amortised cost.

Cash and cash equivalents, trade and other receivables, trade and other payables, accruals and borrowings have been excluded from this 
analysis as they are recognised in the financial statements at their carrying value which also approximates the fair values of those financial 
instruments; therefore, no separate disclosure for fair value hierarchy is required. 

111

Financial StatementsNotes to the financial statements33. C ATEGORIES OF FINANCIAL IN STRU M E NTS CONTI N U ED

FAIR VALUE HIER ARCHY CONTINUED

The financial instruments are grouped into Levels based on the degree to which the inputs used to calculate the fair value are observable.

–  Level 1 fair value measurements are those derived from quoted process (adjusted) in active markets for identical assets and liabilities. 

–  Level 2 fair value measurements are those derived from inputs other that quoted prices included within Level 1 that are observable 

for the asset or liability, either directly (i.e. as prices) or indirectly (i.e. derived from process).

The Group measures its derivative financial liabilities relating to foreign currency forward contracts at fair value and these are grouped 
as Level 2 instruments. Movements on the underlying value of financial instruments of foreign exchange contracts have been measured 
versus market rates and therefore are easily identifiable. Refer to Note 19 for further information.

There have been no transfers between levels in the period.

34. FINANCIAL RI S K MANAGE M E NT

The Group’s activities expose it to a variety of financial risks: market risk (including foreign exchange risk, fair value interest rate risk and 
price risk), credit risk and liquidity risk. 

MARKET RISK

Foreign exchange risk

The Group enters into foreign currency forward contracts in order to manage the exposure to foreign exchange risk which arises on 
transactions denominated in foreign currencies. Refer to Note 19 for further information about the Group’s foreign currency forward 
contracts.

Interest Risk

The Group is exposed to interest rate risk on its overdraft facility, which carries interest at variable rates on amounts which are overdrawn. 
The overdraft facility is typically used on a short-term basis to fund working capital. The Group manages this risk though the monitoring 
of cash and cash equivalents versus future cashflow requirements. 

Price risk

Price risk is the risk that oscillation in the price of key input costs will affect the profitability of the business. The Group manages this risk 
by agreeing long-term prices with suppliers where possible.

CREDIT RISK

Credit risk refers to the risk that a counterparty will default on its contractual obligations resulting in financial loss to the Group. In order 
to minimise this risk the Group endeavours only to deal with companies which are demonstrably creditworthy. In addition, a significant 
proportion of revenue results from cash transactions. The aggregate financial exposure is continuously monitored. The maximum 
exposure to credit risk is the value of the outstanding amount of trade receivables. The management do not consider that there is any 
concentration of risk within trade receivables. 

Trade receivables

Up to three months

Three to six months

Above six months

Impairment provision

Total

These receivables are not secured by any collateral or credit enhancement.

112

52 weeks ended
28 June 2020
£000

52 weeks ended
30 June 2019
£000

2,120

36

6

(276)

1,886

926

15

15

(38)

918

Notes to the financial statements continuedFor the period ended 28 June 2020Hotel Chocolat Group plcAnnual Report and Accounts 202034. FINANCIAL RI S K MANAGE M E NT CONTI N U ED

CREDIT RISK CONTINUED

The Group applies the IFRS 9 simplified approach to measure credit losses using a lifetime expected credit loss provision for trade receivables.

Expected loss rates for Tasting Club member debt are based on historical credit losses experienced over the 12 months prior to the 
period end, adjusted for any anticipated future change in expected credit losses. The expected loss rate is 0.05% (30 June 2019: 0.8%) 
and results in a loss provision of £0k (20 June 2019: £0k).

Expected loss rates for the recently expanded partners & B2B business are based on historical credit losses experienced over the 12 months 
prior to the period end, adjusted for any anticipated future change in expected credit losses. The expected loss rate is 2.1% (30 June 
2019: 0%) and the expected loss provision is £14k (30 June 2019: £nil).

The impairment provision of £276k (30 June 2019: £38k) relates to £262k (30 June 2019: £37k) of specifically provided debt and £14k 
(30 June 2019: £0k) of expected credit losses.

Credit risk for the loan receivable from the joint venture has not increased significantly since its initial recognition. Credit risk for trade 
receivables has not increased significantly since their initial recognition.

The exposure of credit risk for trade receivables by geographical region is as follows:

United Kingdom

Europe

Rest of World

Total

LIQUIDITY RISK

52 weeks ended
28 June 2020
£000

52 weeks ended
30 June 2019
£000

1,536

–

–

1,536

715

203

–

918

The Group currently holds cash balances to provide funding for normal trading activity. The Group also has access to both short-term 
and long-term borrowings to finance individual projects. Trade and other payables are monitored as part of normal management routine.

Borrowings and other liabilities mature according to the following schedule: 

52 weeks ended 30 June 2019

Trade and other payables

Derivative financial instruments

Borrowings

52 weeks ended 28 June 2020

Trade and other payables

Derivative financial instruments

Within one year
£000

One to two years
£000

16,238

12,161

17

28,416

24,752

18,671

43,423

–

2,149

–

2,149

15,393

15,393

The amounts detailed within derivative financial instruments relate to the gross contractual cash flows of the Group’s forward contracts.

113

Financial StatementsNotes to the financial statements34. FINANCIAL RI S K MANAGE M E NT CONTI N U ED

CAPITAL RISK MANAGEMENT

The Group’s capital management objectives are:

•  to ensure the Group’s ability to continue as a going concern so that it can continue to provide returns for shareholders and benefits 

for other stakeholders; and

•  to provide an adequate return to shareholders by pricing products and services commensurate with the level of risk.

To meet these objectives, the Group reviews the budgets and forecasts on a regular basis to ensure there is sufficient capital to meet 
the needs of the Group.

The capital structure of the Group consists of shareholders’ equity as set out in the Consolidated Statement of Changes in Equity.  
All working capital requirements are financed from existing cash resources and borrowings.

35. E VE NTS S U B S EQU E NT TO THE RE PORTING DATE – GROU P AND COM PANY

There have been the following events subsequent to the period end and up to 28 September 2020, the date of approval of the financial 
statements by the Board;

On 15 June 2020, the Group signed a new lease for additional warehouse space within the Alpha distribution site, located in St Neots. 
This is not included within the ROU asset for the year ending 28 June 2020 because the lease does not start until 2 July 2020.

On 1 July 2020, the Group signed up to Corporate lending facilities as part of the Coronavirus Large Business Interruption Loan Scheme 
for £25m valid for 18 months and a further £10m valid for six months. The interest rate is charged at base rate plus a margin rate of 
1.65% for amounts borrowed. 

On 17 September 2020, the Group’s holding in Rabot 1745 Limited increased from 32% to 46.99%. On 28 September 2020, the Group 
entered into a trading protocol agreement with Rabot 1745 Limited to formalise trading arrangements.

36 . U LTIMATE CONTROLLING PART Y

The Directors believe that there is no ultimate controlling party of the Group.

37. ANALYS I S OF NE T C A S H/NE T DE BT

Cash at bank and in hand

Net cash per statement of cash flows

Borrowings 

Net cash before lease liabilities

Lease liabilities

Net debt after lease liabilities

At 30 June 2019
£000

Impact of  
IFRS 16 
£000

5,778

5,778

–

5,778

5,778

–

–

–

–

(53,208)

(53,208)

Cash flow
£000

22,326

22,326

–

22,326

9,155

31,481

Non-cash  
changes
£000

At 28 June 2020
£000

(51)

(51)

–

(51)

(2,900)

(2,951)

28,053

28,053

–

28,053

(46,953)

(18,900)

Non-cash changes relate to the re-translation of foreign currency balances at the end of the period and lease acquisitions, disposals and mortifications

114

Notes to the financial statements continuedFor the period ended 28 June 2020Hotel Chocolat Group plcAnnual Report and Accounts 2020Financial Statements
Company Accounts

Company statement of financial position
For the period ended 28 June 2020

ASSETS

Non-current assets

Investments

Current assets

Trade and other receivables

Cash and cash equivalents

Total assets

LIABILITIES

Current liabilities

Trade and other payables

Total liabilities

NET ASSETS

EQUITY 

Share capital

Share premium

Retained earnings

Capital redemption reserve

Share based payment reserve

Total equity attributable to shareholders

Notes

As at 
28 June 2020
£000

As at 
30 June 2019
£000

39

40

41

42

43

43

43

43

43

11,026

11,026

12,176

21,665

33,841

44,867

(358)

(358)

(358)

10,664

10,664

6,756

2,605

9,361

20,025

(316)

(316)

(316)

44,509

19,709

126

37,561

4,854

6

1,962

44,509

113

11,750

6,240

6

1,600

19,709

As permitted by section 408(3) of the Companies Act 2006, a separate Statement of Comprehensive Income, dealing with the results 
of the Parent Company, has not been presented. The Parent Company profit for the period ended 28 June 2020 is £nil (30 June 2019: 
profit £2.5m).

The financial statements of Hotel Chocolat Group plc, registered number 08612206 were approved by the Board of Directors and 
authorised for issue on 28 September 2020. They were signed on its behalf by:

MATT PRITCHARD

Chief Financial Officer

28 September 2020

115

Company statement of changes in equity
For the period ended 28 June 2020

As at 1 July 2018

Share based payments

Issue of share capital

Dividends paid

Profit for the period

Equity as at 30 June 2019

Share based payments

Issue of share capital

Costs associated to issue of share capital

Profit for the period

Dividends paid

Share capital
£000

Share Premium
£000

113

11,749

–

–

–

–

113

–

13

–

–

–

–

1

–

–

11,750

–

26,237

(426)

–

–

Equity as at 28 June 2020

126

37,561

Retained 
earnings
£000

5,658

–

–

(1,918)

2,500

6,240

–

–

–

–

(1,386)

4,854

Capital 
redemption 
reserve
£000

Share based 
payment 
reserve
£000

6

–

–

–

–

6

–

–

–

–

–

6

1,354

246

–

–

–

1,600

362

–

–

–

–

1,962

Total
£000

18,880

246

1

(1,918)

2,500

19,709

362

26,250

(426)

–

(1,386)

44,509

116

Hotel Chocolat Group plcAnnual Report and Accounts 2020Notes to the Company financial statements

38 . ACCOU NTING POLICIES

To the extent that an accounting policy is relevant to both Hotel Chocolat Group and Company financial statements, refer to the Group 
financial statements for disclosure of the accounting policy.

BASIS OF PREPAR ATION

The financial statements have been prepared under the historical cost convention and in accordance with FRS 102 the Financial 
Reporting Standard applicable in the United Kingdom and the Republic of Ireland. The principal accounting policies, which have been 
applied consistently, are set out below.

The preparation of financial statements in compliance with FRS 102 requires the use of certain critical accounting estimates. It also 
requires management to exercise judgement in applying the Company’s accounting policies.

In preparing the separate financial statements of the parent company, advantage has been taken of the following disclosure exemptions 
available in FRS 102:

•  only one reconciliation of the number of shares outstanding at the beginning and end of the period has been presented as the 

reconciliations for the Group and parent company would be identical;

•  no statement of cashflow has been prepared for the parent company;

•  disclosures in respect of the parent company’s share-based payment arrangements have not been presented as equivalent disclosures 

have been provided in respect of the Group as a whole; and

•  no disclosure has been given for the aggregate remuneration of the key management personnel of the parent company as their 

remuneration is included in the totals for the Group as a whole.

INVESTMENTS 

Fixed asset investments comprise investments by the Company in the shares of subsidiary undertakings. At the end of each financial period, 
the Directors review the carrying amount of the Company’s investments to determine whether there is any indication that those assets 
have suffered an impairment loss. They are stated at cost less provisions for diminution in value. 

FINANCIAL ASSETS 

Financial assets, other than investments and share based payments, are initially measured at transaction price (including transaction 
costs) and subsequently held at cost, less any impairment. Impairments are calculated on an incurred loss basis. The Company’s assets at 
amortised cost comprise trade and other receivables, and cash and cash equivalents including cash held at bank. 

FINANCIAL LIABILITIES 

Financial liabilities are classified according to the substance of the financial instrument’s contractual obligations rather than the financial 
instrument’s legal form. Financial liabilities are initially measured at transaction price (after deducting transaction costs) and subsequently 
held at cost, less any impairment. 

SHARE-BASED PAYMENTS 

Details of the Group’s share option schemes are provided in Note 10 to the consolidated financial statements. The Company grants share 
options under the share-based schemes directly to employees of its subsidiaries. In accordance with the provisions of the plan, the cost 
of the share-based payments will be recorded by each subsidiary as an expense, with a corresponding credit to a share-based payment 
reserve. The Company, over whose share options are issued, recognises an increase in the investment in the related subsidiary and a credit 
to the share-based payment reserve. The fair value of the employee service is based on the fair value of the equity instrument granted.

117

Financial StatementsNotes to the Company financial statements39. INVESTM E NTS

Investments in subsidiaries held by the Company as non-current assets are stated at cost less any provision for impairment.

Cost

At beginning of period

Share based payments

At end of period

Carrying amount

52 weeks ended
28 June 2020
£000

52 weeks ended
30 June 2019
£000

10,664

362

11,026

11,026

10,418

246

10,664

10,664

A list of the significant investments in subsidiaries, including the name, proportion of ownership interest, country of operation and 
country of registration can be found in Note 23.

4 0. TR ADE AND OTHE R RECE IVAB LES  

There were no material receivables which were past due but not impaired at the end of any period.

Other receivables

Amounts due from related parties

52 weeks ended
28 June 2020
£000

52 weeks ended
30 June 2019
£000

8

12,168

12,176

–

6,756

6,756

41. C A S H AND C A S H EQU IVALE NTS

To the extent a disclosure is relevant to both the Hotel Chocolat Group and Company financial statements, refer to the Group 
financial statements.

42 . TR ADE AND OTHE R PAYAB LES

Accruals

Amounts due to related parties

Total trade and other payables

52 weeks ended
28 June 2020
£000

52 weeks ended
30 June 2019
£000

42

316

358

–

316

316

118

Notes to the Company financial statements continuedFor the period ended 28 June 2020Hotel Chocolat Group plcAnnual Report and Accounts 202043. S HARE C APITAL AND RES E RVES

The share capital, share premium and the capital redemption reserve are consistent with Hotel Chocolat Group plc financial 
statements. Refer to Notes 28 and 29 of the Group financial statements.

During the period the Company paid a dividend of 1.2p (30 June 2019: 1.7p) per share £1,386k (30 June 2019: £1,918k) out of  
retained earnings, being a final dividend of 1.2p per share in relation to the period ended 30 June 2019 (1 July 2018: 1.1p) and an  
interim dividend of £nil per share in relation to the period ended 28 June 2020 (30 June 2019: 0.6p).

4 4. C APITAL COM M ITM E NTS

There were no amounts contracted for but not provided for as at 28 June 2020 (30 June 2019: £nil). 

45. RE L ATE D PART Y TR AN SACTION S

Amounts owed by and to subsidiaries are disclosed in Notes 40 and 42 respectively, of the Company financial statements.

There are no employees during either period. The remuneration of the Directors of the Company are disclosed within the 
Remuneration Report on pages 58 to 60.

Interests and related party transactions are disclosed in Note 32 of the Group financial statements.

119

Financial StatementsNotes to the Company financial statementsCompany information

REGI STERE D OFFICE

Mint House 
Newark Close 
Royston 
Hertfordshire SG8 5HL

COM PANY WE B S ITE

www.hotelchocolat.com

COM PANY S ECRE TARY

Bernadette Young

ADVI S ERS

NOMINATED ADVISER AND BROKER

Liberum Capital Limited 
Ropemaker Place 
25 Ropemaker Street  
London EC2Y 9LY

LEGAL ADVISERS TO THE COMPANY

Stephenson Harwood LLP  
1 Finsbury Circus 
London EC2M 7SH

AU DITORS

BDO LLP  
55 Baker Street 
London WIU 7EU

REGI STR ARS

Link Asset Services  
The Registry 
34 Beckenham Road  
Beckenham 
Kent BR3 4TU

12 0

Hotel Chocolat Group plcAnnual Report and Accounts 2020This Annual Report is printed on NAUTILUS® SuperWhite which is a premium ecological paper.  
This 100% post-consumer recycled paper has a high environmental profile with FSC® recycled,  
EU Ecolabel certification. 

H

o

t

e

l

C

h

o

c

o

l

a

t

G

r

o

u

p

p

l

c

–

A

n

n

u

a

l

R

e

p

o

r

t

a

n

d

A

c

c

o

u

n

t

s

2

0

2

0

R E G I S T E R E D  O F F I C E

Hotel Chocolat Group plc
Mint House 
Newark Close 
Royston 
Hertfordshire SG8 5HL