Quarterlytics / Consumer Defensive / Food Confectioners / Hotel Chocolat

Hotel Chocolat

hotc.l · LSE Consumer Defensive
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Sector Consumer Defensive
Industry Food Confectioners
Employees 1001-5000
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FY2018 Annual Report · Hotel Chocolat
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ANNUAL REPORT AND ACCOUNTS

2018

A better model for  
luxury chocolate

HOTEL CHOCOL AT GROUP PLC 
Annual Repor t and Accounts

COMPANY OVERVIEW

Highlights 

At a glance 

STR ATEGIC REPORT

Chairman’s statement 

Our business model 

Our markets 

Chief Executive’s statement 

Our strategy 

Progress against strategy 

Financial review 

Risk management 

GOVERNANCE

Corporate social responsibility  

Board of Directors 

Corporate governance statement 

Audit Committee report 

Remuneration report 

Directors’ report 

Statement of Directors’ responsibilities 

FINANCIAL STATEMENTS

Independent Auditors’ report 

Consolidated Statement of  
Comprehensive Income 

Consolidated Statement of Financial Position 

Consolidated Statement of Cash Flow 

Consolidated Statement of Changes in Equity 

Notes to the financial statements 

Company Statement of Financial Position 

Company Statement of Changes in Equity 

Notes to the Company financial statements 

Company information  

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The leading UK premium 
chocolate company, making 
innovative and accessible 
luxury chocolates.

‘Hotel Chocolat is the nation’s favourite 
premium chocolate brand’
ALLEGRA 2015

Our strong British brand is  
based on an ethos of:

ORIGINALITY

We believe in being fresh, creative and innovative,  
doing things in a more intelligent way

AUTHENTICITY

We are the real thing, our focus on “more cocoa, less 
sugar” results in a superior taste, drawing on the invaluable 
knowledge from farming our own organic cocoa estate

ETHICS

Doing the right thing, not just saying it. Engaged Ethics:  
a sustainably good approach for all our stakeholders

COMPANY OVERVIEW 
2018 highlights

01

2018 highlights

REVENUE

£116.3m

(2017: £105.2m)

UNDERLYING EBITDA1

£18.9m

(2017: £16.3m)

PROFIT BEFORE TA X

£12.7m

(2017: £11.2m)

2018 

2017

2016

2018 

2017

2016

2018 

2017

2016

£116.3m

£105.2m

£91.1m

£18.9m

£16.3m

£12.4m

£12.7m

£11.2m

£5.6m

PROFIT AFTER TA X 

EARNINGS PER SHARE

FINAL DIVIDEND

£10.0m

(2017: £8.8m)

8.8p

(2017: 7.8p)

1.1p

(Full year: 1.7p | 2017: 1.6p)

15

2

NEW STORES OPENED 
IN THE PERIOD

NEW WHOLESALE  
ACCOUNTS ADDED SINCE 
THE PERIOD

£6.5m

CHOCOLATE BONDS  
REPAID IN FULL

100% 

OF COCOA SUPPLY NOW 
TO ENGAGED ETHICS 
STANDARD

INTERNATIONAL

US STORE OPENING 
IN FY19

JAPAN JV SIGNED 
STORE OPENING IN FY19

VIP ME

REWARDS CARD LAUNCHED

25% 

INCREASE IN  
FACTORY CAPACITY

NEW SCANDINAVIAN 
FRANCHISE PARTNER

1 

 Underlying EBITDA of £18.9m excludes share-based payment charges of £0.7m.  
FY17 underlying EBITDA of £16.3m excludes £0.6m of share-based payment charges. 

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02

HOTEL CHOCOL AT GROUP PLC 
Annual Repor t and Accounts

At a glance

The leading UK premium chocolate brand, manufacturing innovative  
and accessibly priced luxury chocolate. We connect our brand direct  
to customers via subscription, online and our 113 stores. 

KEY PRODUCT RANGES

S E L F  P U RC H A S E 

G I F T & O CC A S I O N

R A R E &  V I N TAG E

OT H E R

Selectors

Boxed chocolates

Connoisseur’s choice

Drinking chocolate

Over 120 flavours

Seasonal specials

Provenance & tasting notes

Cocoa-infused alcohols

Cafe drinks and ice cream

Gift sets

Experiences

Cocoa-based beauty

GEOGRAPHIC FOOTPRINT

104 

UK  
STORES

9 

INTERNATIONAL 
STORES

1 

BOUTIQUE HOTEL  
& COCOA ESTATE 

The business began in the 1990s with 
online and subscription, and our first 
physical store followed in 2004 after 
creation of the Hotel Chocolat brand. 
Our store roll-out plan is informed 
and supported by a database showing 
the buying patterns of our loyal 
multi-channel customers. The physical 
formats range from 100 sq ft to 5,000 
sq ft and trade profitably across the 
whole UK. We are also developing 
our international retail knowledge 
with franchises in Scandinavia, Spain 
and Hong Kong, and a joint venture  
in Japan. We have signed a lease on  
a store in Manhattan, due to open 
this winter.

3

4

28

COMPANY OVERVIEW 
At a glance

03

We sell our chocolate 
direct to customers via 
subscription, online and  
our 113 stores. 

WHAT SETS US APART

Strong &  
distinctive brand

Premium  
differentiated product

Product 
innovation

The Hotel Chocolat brand evokes 
escapism and contemporary luxury. 

Rather than copying continental 
chocolate traditions, Hotel Chocolat  
has carved out a modern British take  
on luxury chocolate.

We ensure that strong innovation 
is balanced by a disciplined range 
architecture, ensuring only the best of  
the best feature in our product ranges. 

Vertically  
integrated 

Multi-channel retail 
distribution

Progressive digital 
marketing

We apply our expertise at every stage  
of the process to create superior  
products at improved margins.

Trading via our own website and physical 
stores means we know more about our 
customers so we can give better service 
and create products and services that 
our customers want.

We have our origins in e-commerce.  
Not only has this informed our store 
roll-out, it means that digital is always at 
the centre of our customer strategies.

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04

HOTEL CHOCOL AT GROUP PLC 
Annual Repor t and Accounts

 Our innovative and beautiful Velvetiser  
makes barista-grade hot chocolate at  
home at the touch of a button.

STR ATEGIC REPORT 

05

Strategic repor t

Chairman’s statement 

Our business model 

Our markets 

Chief Executive’s statement 

Our strategy 

Progress against strategy 

Corporate social responsibility  

Financial review 

Our values 

Risk management 

Board of Directors 

Corporate governance statement 

07

08

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Audit Committee report 

Remuneration report 

Directors’ report 

Statement of Directors’  
responsibilities 

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06 HOTEL CHOCOL AT GROUP PLC

Annual Repor t and Accounts

Chocolat Cream 
Liqueur

We melted our chocolate into vodka and cream 
and built on the popularity of our Cocoa Gin and 
Salted Caramel Vodka. Launched September 2018.

STR ATEGIC REPORT 
Chairman's statement

07

Chairman’s statement

“ Following another good year of growth, the business is making progress 
with tests to develop and grow the Hotel Chocolat brand across new 
products and new markets.”

REVENUE

£116.3m

(2017: £105.2m)

PROFIT BEFORE TA X

£12.7m

(2017: £11.2m)

2018 

2017

2016

£116.3m

£105.2m

£91.1m

2018 

2017

2016

£5.6m

£12.7m

£11.2m

A N D R E W G E R R I E

Non-executive Chairman

OV E RV I E W

FY18 represented another good year for 
Hotel Chocolat and the investments in 
new stores and factory capacity have again 
driven growth and improved profitability. 
The Group now has the confidence and 
resources to test the brand in a number of 
significant markets including Scandinavia, 
Japan and the US.

This growth enables ongoing return-
enhancing investment opportunities in our 
infrastructure whilst we increase capacity 
and improve efficiency. The growth of the 
Group and improved profitability means 
that the business now has the bandwidth 
and resources to extend its tests of 
international markets, taking a cautious 
‘test, learn, grow’ approach.

R E S U LT S

P E O P L E

O U T LO O K

Despite challenges and uncertainties in 
the wider economy the strength of the 
brand drives great customer loyalty and 
we are well positioned for the future, with 
a strong pipeline of opportunities.

Trading since the end of the financial 
period is in line with management 
expectations.

Andrew Gerrie
Non-executive Chairman

The Group achieved a pleasing result in 
FY18 with revenue of £116.3m and growth 
of 11% versus FY17. Strong cost control 
meant that operating margins improved 
with profit before tax increasing by 13% 
to £12.7m. 

S T R AT E GY

The growth strategy remains unchanged 
and is based on proven and profitable 
business models; to carefully continue to 
open more stores, to invest in digital to 
make it easier for consumers to access our 
brand and to link with selected partners 
to extend our reach and accessibility. 

The Group continues to be led by a 
strong founder-led executive management 
team that have built a successful business. 
I would like to extend my thanks to the 
whole Hotel Chocolat team for their 
hard work and commitment which has 
delivered results to be proud of. 

D I V I D E N D S 

The Board is pleased to propose a final 
dividend of 1.1 pence per share bringing 
the full year dividend to 1.7 pence per 
share. If approved by shareholders 
at the AGM on 29 November 2018 
it will be paid on 21 December 2018 
to shareholders on the register at 23 
November 2018.

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08 HOTEL CHOCOL AT GROUP PLC 

Annual Repor t and Accounts

Our business model

We believe that growth and  
re-investment can benefit all of  
Hotel Chocolat’s stakeholders.

We source

We seek out the best partners to supply premium 
ingredients to ensure that our products set us apart 
from the competition.

Everything we do is guided  
by the three basic values  
that we started with and  
will always retain:

We grow

We own a cocoa estate in Saint Lucia called the Rabot 
Estate. This is the source of some of the exclusive 
beans used in our Rare & Vintage range and of our 
deep understanding of the cocoa growing process. This 
knowledge enables us to continuously improve our 
relationship with all of our cocoa growers worldwide 
and further our Engaged Ethics programme which now 
covers 100% of the cocoa we use.

See page 28

We re-invest

Our Engaged Ethics programme drives 
a progressively increasing investment 
in sustainability, both in the UK and 
worldwide.

See page 28

We deliver
– Customer happiness 

– Employee engagement 

– Supply sustainability 

– Shareholder value

STR ATEGIC REPORT 
Our business model

09

We design

All our products are developed and designed 
in-house and are exclusive to the brand. 

With the goal of being the true sector 
specialist, we have created a broad  
product range. 

We strive for continual innovation in a 
disciplined range framework. 

O R I G I N A L I T Y

AU T H E N T I C I T Y

E T H I C S

We make

In 2008 we established a dedicated production 
facility near Cambridge where we now make 
95% of our products. 

In-house production increases control  
over quality, allows faster innovation,  
protects intellectual property  
and improves gross margins.

See page 20

We sell

We reach our customers through an invested multi-
channel model. Our focus is on great service to ensure 
100% happiness.

See page 17

We distribute

Our main Distribution Centre is near Cambridge. 

The majority of our products are packaged here and then 
distributed to stores using our own fleet of vehicles. Owning the 
supply chain improves responsiveness and enables high levels of 
product availability.

DIGITAL &  
SUBSCRIPTION

RETAIL

COCOA  
ESTATE 

PREMIUM  
WHOLESALE  
PARTNERS

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10 HOTEL CHOCOL AT GROUP PLC 

Annual Repor t and Accounts

Our markets

We operate in four large and growing markets, all offering  
significant headroom.

Our differentiated product offer is well placed and has the potential to increase market share. The Board believes that approximately 
half of products are purchased as gifts and considers that both our competitor set and growth opportunity are wider than just 
traditional chocolate retailing.

U K G I F T I N G

U K C H O CO L AT E 

U K C A F E S

I N T E R N AT I O N A L

£6bn

MARKET 2

£8bn

MARKET3

>£70bn

MARKET

<2.0% 

HC SHARE

<0.1% 

HC SHARE

<0.02% 

HC SHARE

S T R AT E GY
•  Open more stores  

across the UK

S T R AT E GY
•  Apply Shop+cafe model  
to selected new sites

•  Digital upgrades to improve 

•  Test takeaway-only hot 

chocolate and ice cream  
in smaller stores

S T R AT E GY
•  Prove store economics 

in Denmark 

•  Gain international know-
how to be equipped for 
larger markets later

•  New website brings 

international expansion 
opportunity

PROGRESS UPDATE 
•  11 of the 15 new stores 

PROGRESS UPDATE 
•  Signed franchise and 

opened in FY18 featured 
cafes

•  Launching a new in-home 
drinking chocolate maker; 
The Velvetiser

development agreement 
for Denmark and wider 
Scandinavia

•  Company owned pilot  

store to open in Manhattan 
this winter 

•  New Joint Venture created 

in Japan (pilot store 
scheduled to open this 
winter)

£20bn

MARKET1

<1.0% 

HC SHARE

S T R AT E GY
•  Continuous product 

innovation, focused on 
chocolate gifting and 
“extension” categories 
including in-home drinking 
chocolate, cacao spirits, 
cacao beauty

•  Grow customer database, 
increase visit frequency 
across all channels

PROGRESS UPDATE 
•  Largest ever seasonal range 
a real success, encouraging 
customers to trade up

•  New children’s ranges at 
Christmas in responsible 
portion sizes drove 
incremental sales

•  VIP ME rewards card 
scheme launched  
September 2018

1 Mintel, 2007     2 Canadean, 2014     3 Allegra, 2016

loyalty, acquisition and 
conversion via smartphone 
optimised site

•  Extend dietary luxury 

(vegan, gluten free, “more 
cocoa, less sugar”)

PROGRESS UPDATE 
•  Opened 15 stores in FY18, 
signed leases on a further 
9 due to open before 
Christmas 2018

•  8% increase in mobile 

conversion with Gift Finder 
and Gift by Text launching 
autumn 2018

•  Amazon, Ocado and QVC 
partnerships now making 
it easier for consumers to 
access the HC brand using 
their preferred delivery 
method. Agreements signed 
to test capsule ranges with 
two further partners this 
Christmas

STR ATEGIC REPORT 
Our markets

11

Customer Insight

In our UK consumer research, two thirds of premium chocolate 
buyers said Hotel Chocolat was their favourite premium chocolate 
brand. They also said they would be happy to buy more Hotel 
Chocolat product if it were easier to access. We will address this 
opportunity by:

1.   Opening more shops across more 
store formats, including smaller  
towns and cities

3.    Developing new types of subscription 
to make it easier to regularly receive 
Hotel Chocolat products 

2.   Continuously improving the website  
to make it easier to shop whilst on  
the move

4.    Adding more carefully selected 

wholesale partners, giving consumers 
more choices how to buy

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12 HOTEL CHOCOL AT GROUP PLC 

Annual Repor t and Accounts

Chief Executive’s statement

“ In the two years since IPO we have grown sales by 28% and  
underlying EBITDA by 53%, with many significant opportunities ahead.”

I am pleased to report another year of significant 
progress for the Group. Revenue grew by 11% to 
£116.3m, underlying EBITDA1 increased by 16% to 
£18.9m and profit before tax increased by 13% to 
£12.7m. We further refined our business model and 
all channels achieved growth, whilst a sound grip 
on cost efficiency resulted in an improved EBITDA 
margin. The decline of sterling created pressure on raw 
material costs but we have been able to mitigate this by 
improving productivity and leveraging increased scale.

ANGUS THIRLWELL
Co-founder and Chief Executive Officer

I would like to thank the whole team for 
their enthusiasm and passion, without 
which these results would not have been 
possible. Team empowerment is a key 
part of the culture within Hotel Chocolat 
and we intend to keep investing in this  
as we evolve.

S A L E S  C H A N N E L R E V I E W

Our multi-channel model continues to 
work well: each channel supports the 
others and all channels are in growth. 

Physical 

Our physical stores offer a contemporary 
version of accessible luxury. We innovate 
and work hard to make our spaces 
exciting, relevant, friendly, experiential 
and fully multi-channel. The immediate 
gratification of self purchase is a powerful 
element of our physical space, augmented 
by carefully selected gifts for a wide 
spectrum of occasions and budgets. 
Trading eight gift-giving seasons every year 
means there is always something exciting 

happening, with Chocolate Lock-Ins and 
perpetual sampling generating extra levels 
of engagement. 

Our existing locations performed  
well over the year and we also opened  
in a further 15 new locations.  
The flexibility of our offer means that  
we can design the appropriate store for 
each location. Our hot chocolat drinks and 
Ice Cream of the Gods have now become 
a core part of the brand proposition.

R E V E N U E  BY C H A N N E L

2%

9%

Physical 

Digital 

Wholesale 

Cocoa estate 

69%

20%

9%

2%

20%

69%

STR ATEGIC REPORT 
Chief Executive's statement

13

YOY SALES

+11%

2018 

2017

2016

UNDERLYING EBITDA1

PROFIT BEFORE TA X

+16%

+13%

£116.3m

£105.2m

£91.1m

2018 

2017

2016

£18.9m

£16.3m

£12.4m

2018 

2017

2016

£5.6m

£12.7m

£11.2m

1 

Underlying EBITDA excludes share-based payment costs of £0.7m (FY17: £0.6m).

There has been much media attention 
regarding the future of physical retail. 
Whilst macro-economic trends have 
undoubtedly created headwinds, we 
obviously continually evaluate the 
performance of our stores. We remain 
confident that further new openings can 
deliver attractive financial returns, and 
improve customers’ ease of access to 
our brand.

3)   However we are focusing all our 

energies on delivering a third, and 
better, scenario which has the scope 
to generate a material increase in 
EBITDA, by:

•    Increasing the rate of sales growth, 

driven by product innovation, 
gaining a deeper relationship with 
our customers via the recently 
launched VIP ME rewards card, and 

empowering our store teams to 
deliver an even better experience 
for our guests.

•   Mitigating cost pressures using 
a combination of better buying, 
further innovation in our processes, 
and perpetual focus on working 
smarter whilst never compromising 
on product quality or service 
experience.

All of our established stores are profitable 
and the latest vintage of openings are 
delivering comparable EBITDA per site to 
that of the earliest stores. 

The Board have modelled 3 scenarios, 
based on various growth rates and cost 
inflation for our physical store estate: 

1)   A continuation of the FY18 growth 
rates for sales and for overhead 
costs would mean that store estate 
profitability would rise in future years. 

2)   A more pessimistic scenario, reflecting 
a drop to negative sales growth, and 
with externally driven cost inflation 
at rates in excess of FY18, would still 
mean that the retail estate would 
continue to generate significant 
EBITDA profit in 5 years’ time. (Our 
average lease length is 5 years).

The warmth and knowledge of our team is a competitive advantage

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14 HOTEL CHOCOL AT GROUP PLC 

Annual Repor t and Accounts

Chief Executive’s statement continued

Digital

Being ‘born digital’, means that it is 
always at the centre of our strategies, 
giving Hotel Chocolat an unusually high 
proportion of digital sales compared to 
other chocolate brands.

Sales through our own website increased 
by 14%. Since the end of the year, we 
have developed innovations to make the 
digital Hotel Chocolat experience as slick 
as possible:

– 

– 

 The Gift Finder poses 3 quick 
questions before serving up  
bespoke solutions. 

 The Whoosh Instant Gifts by Text 
service makes it fun and easy to get 
a gift to someone’s smartphone. It 
is easier for the sender as there is 
no postcode searching or delivery 
angst, whilst the recipient benefits 
from delivery option control, discrete 
swapping and quick thanking.

Over the year we deliberately paused new 
customer recruitment into our subscription 
model leading to a sales decline of 14%. 

Over the last 10 years, we have made 
it progressively easier for customers to 
access our brand, particularly through 
physical stores, and this has challenged us 
to sharpen the appeal of our chocolate 
subscriptions and to innovate new ways 
to acquire subscribers. Members of our 
Tasting Club continue to form the bedrock 
of our relationship with our customers. 
They are the most engaged of all our 
customers and continue to play an active 
role in developing new products. Since 
the end of the year, we launched the 
Velvetiser in-home hot chocolat making 
system, a major plank of our future 
subscription plans. 

Wholesale 

Market research has shown that UK 
consumers cite “lack of access” as the main 
barrier to purchasing more from Hotel 
Chocolat. We acted to reduce this barrier 
by entering carefully selected wholesale 
relationships with new partners including 
Amazon, Ocado and QVC. We have 
achieved very encouraging growth in the 
first part-year and are excited to begin 
tests with two further partners that will 

VIP ME

All about loyalty –  
promoting it, rewarding it.

launch in time for Christmas 2018. Each 
partner is selected on a careful balance of 
attributes and customer demographics, 
then matched with a specific capsule 
collection from our product range. 

International

Our international aspirations continue 
to follow our strategy of a careful ‘test, 
learn, grow’ approach. Our experience in 
Hong Kong and Denmark has shown that 
customers are receptive to the brand and 
product range. Supply chains are evolving 
and becoming more cost-effective for the 
relatively small volumes at start-up scale, 
allowing us to adopt a competitive price 
position, mirroring our affordable luxury 
position in the UK. Since the end of the 
period we have moved to extend our 
international tests: 

1)   In July 2018 we signed a franchise 

development agreement covering the 
whole of Scandinavia and transferred 
our 2 Danish stores to our new 
partner, who brings deep experience 
of retail operations in the region and 
has already opened 2 new stores in 
Aarhus and Roskilde in Denmark. 

2)   In September 2018 Hotel Chocolat 

Inc. a wholly owned subsidiary of the 
Group, signed a lease to open a Hotel 
Chocolat store on Lexington Avenue, 
New York, which is anticipated to 
open this winter. Greg Hodder, 
Non-executive Director will be very 
involved in overseeing our US strategy, 
leveraging his wealth of experience 
growing British brands in the US 
including Charles Tyrwhitt shirts. 

STR ATEGIC REPORT 
Chief Executive's statement

15

3)   Also in September 2018 we signed a 
franchise Joint Venture Development 
Agreement for Japan. Hotel Chocolat 
initially has a 20% stake with local 
management holding 80%. Goods will 
be supplied wholesale with a royalty 
paid on sales. It is anticipated the first 
store will open in Tokyo this winter 
in advance of the peak Japanese gift-
giving seasons in February and March. 
Chris Horobin is CEO of the joint 
venture. Chris has extensive retail 
experience and was previously the 
CEO of QVC Japan.

O P E R AT I O N A L R E V I E W

The key seasonal ranges traded strongly 
and our ability to create imaginative and 
desirable products continues to be a 
carefully nurtured asset. Our vertically 
integrated business infrastructure is well 
invested and as the business grows we 
remain focused on controlling overheads 
which as a result reduced from 52.4% of 
sales to 52.2%.

Chocolate Bonds 

We were delighted to reach a stage as 
a business where we were able to fully 
repay the £6.5m of Chocolate Bonds. 
The bonds were initially raised from 
our customers in 2010 and 2014 to 
finance capital expenditure projects and 
the monthly “interest” was paid in the 
form of boxes of chocolate. I would like 
to personally thank our amazing bond 
holders, with their support we were 
able to invest in ethical cocoa, British 
manufacturing, create hundreds of jobs, 
and repay them in full, as planned.

Manufacturing Investment

In January we completed a £1.4m project 
to increase our molten chocolate handling 
capacity by 190%. The capital project, 
combined with improved planning 
of production and a focus on waste 

reduction supported a 50 basis points 
improvement in gross margin and enables 
the next stage of our expansion plans.

We have identified the opportunity to 
further increase our factory capacity by 
adding a fourth chocolate making line within 
the existing factory roofline. We anticipate 
completing this project by 2021, increasing 
our capacity by over 30%. This plan means 
that the extension of the factory roofline 
previously planned for 2020 can now 
take place at a later date, bringing with it 
the potential to add up to a further three 
chocolate making lines to synchronise with 
our future demand growth.

B R A N D R E V I E W

We continue to invest in our most 
valuable asset, the Hotel Chocolat brand, 
at many levels.

Our culture of constant innovation is 
crucial in ensuring the brand remains 
fresh and relevant. The pipeline of future 
excitements is reassuringly healthy. 

Those that we launch will have made it 
through our disciplined testing and trialling 
approach. Recent highlights included our 
unique take on the patisserie macaron 
in chocolate form and a sculpted bulldog 
puppy in 40% milk chocolate.

Key launches for Christmas 2018 include our 
Chocolat Cream Liqueur and the Velvetiser 
in-home drinking chocolate maker.

Wellness 

Consumers increasingly want delicious 
and hedonistic chocolate that’s also made 
with responsible amounts of sugar. Hotel 
Chocolat’s 15-year track record of “more 
cocoa, less sugar” is applied to every grade 
of chocolate, from our whites, through 
milks and darks. This makes us virtually 
unique amongst premium chocolate brands. 
Flip over and read the ingredients of other 
milk and white brands and you will find 
it quite revealing! Sugar will most often 
be the number one ingredient even with 
premium pricing. In our view, if cocoa isn’t 
the number one ingredient, it really should 
not be called chocolate. 

Super Slim Truffles with 
Tasmanian peppermint

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16 HOTEL CHOCOL AT GROUP PLC 

Annual Repor t and Accounts

Chief Executive’s statement continued

New ventures with wholesale 
partners and new international market 
developments offer the potential to create 
significant new avenues for growth.

The defensive attributes of the business 
are well-honed and include the strength 
and integrity of our brand and the agility 
of vertical integration.

The market and wider economy may not 
be without challenges, however I remain 
confident that our plan for the coming 
year will deliver growth. Our capital 
investments are prudent, going into 
proven store formats and digital channels, 
as well as in known production methods 
and technology.

Angus Thirlwell
Co-founder and Chief Executive Officer

2)   The planet: whilst we have always 
taken a responsible approach to 
packaging, we have now decided to 
explicitly state a target to challenge 
ourselves to further reduce our impact:

 100% of our packaging will be 
compostable, reuseable or  
recyclable by 2021.

3)    People: We know that our team 
culture is the essential ingredient 
in making all our plans come true. 
We have solid plans to increase 
diversity in our team at all levels, to 
increase employee representation 
in the boardroom, to foster more 
empowered behaviour, and to 
create clear career development 
opportunities for our teams.

O U T LO O K

Continued innovation and a relentless 
focus on customer happiness aims to 
generate sales growth. By combining this 
with a tight control of costs, we aim to 
improve returns.

Successful growth channels in large UK 
markets with significant headroom leaves 
lots of scope for continued success.

All our chocolate grades meet this ‘cocoa 
first’ requirement, even our whites and 
milks. When you consider that sugar is 
about 20 times cheaper than cocoa, the 
reason why other brands take a different 
route becomes clear.

Experiences 

Experiences are becoming increasingly 
popular as a new luxury and consumers 
are seeking to go beyond the purely 
transactional, but only with brands they 
love. We are well positioned to grow with 
this trend. Our 2 Schools of Chocolate 
and 40 Chocolate Lock-In locations are 
popular with customers and give our team 
an opportunity to share their knowledge 
with like-minded enthusiasts. We see 
experiences playing a steadily stronger role 
in our physical spaces as we develop our 
skills and learning and the market develops.

Engaged Ethics 

Consumers expect brands they love to 
do the right thing, using their resources 
and influence to make the world a better 
place when they can. This has always been 
a central element of the Hotel Chocolat 
DNA and we challenge ourselves to 
progressively strengthen our programmes 
and initiatives year-on-year. The 3 areas we 
focus on are cocoa, the planet and people:

1)   Cocoa: A real milestone was reached 
midway through 2018 when for 
the first time we were able to fully 
connect our Engaged Ethics scheme 
to 100% of our cocoa supplies. The 
additional costs of achieving this is 
something we are very happy to invest 
in, with the funds used to pay farmers 
a premium, encourage sustainable 
farming practices and support 
productivity and community projects. 

 
 
STR ATEGIC REPORT 
Our strategy

17

Our strategy

 We maintain a disciplined approach to capital investment  
to deliver improved returns and contain risk.

A focus on proven formats and channels in the UK provides a strong platform to step up the level of tests in international markets:

Our strategy has four pillars

1

GROW UK  
PHYSICAL SPACE 
OPENING NEW STORES AND TESTING  
NEW FORMATS AND CATCHMENT TYPES

2

GROW DIGITAL SALES 
INCLUDING WHOLESALE 
WORKING WITH CAREFULLY SELECTED 
PARTNERS TO MAKE IT EASIER FOR 
CUSTOMERS TO ACCESS THE BR AND

3

INCREASE MANUFACTURING  
EFFICIENCY AND CAPABILITY 
CAPITAL INVESTMENT TO INCREASE   
CAPACITY AND IMPROVE EFFICIENCY

4

TESTS IN NEW 
INTERNATIONAL MARKETS 
CAUTIOUS ‘TEST, LEARN, GROW’ APPROACH

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18 HOTEL CHOCOL AT GROUP PLC 

Annual Repor t and Accounts

Progress against strategy

1

GROW UK  
PHYSICAL SPACE

 In the period we increased the pace of openings and reduced capital expenditure 
per square foot by 10% without compromising the brand’s look and feel.

All established UK stores are EBITDA profitable. Recent openings continue to deliver comparable EBITDA to earlier vintages:

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2009

2010

2011

2012

2013

2014

2015

2016

2017

Year of opening

We have achieved successful openings across a number of formats including city centres (3), designer outlets (2), smaller 
towns and cities (9) and edge of town retail parks (1). 

C U S TO M E R S E RV I C E  & E X P E R I E N C E S

Our retail strategy is focused on developing our teams, empowering all team members to make more decisions locally and 
promoting team diversity to best match the diversity of our customers. Our unique internal School of Chocolate training 
programme creates a depth of knowledge that has allowed us to roll out Chocolate Lock-Ins. A ticketed after-hours event 
where guests can taste a wider range of chocolates and learn about cocoa from our knowledgeable team.

 
 
STR ATEGIC REPORT 
Progress against strategy

19

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2

GROW DIGITAL SALES 
INCLUDING WHOLESALE

The strong shift towards mobile-use continues and we are focused on delivering 
the best possible experience on smartphones.

W E B S I T E

S U B S C R I P T I O N

Website sales grew by 14%. 
Over half of traffic is now on 
smartphones which industry-wide 
have a lower conversion. We 
increased mobile conversion by 8%. 
Innovations to create an ever-better 
digital experience launching this 
autumn include:

•  The Gift Finder serves up  

bespoke gift solutions after a 
3-question routine.

•  The Whoosh, Instant Gifts by Text 
service makes it fun and easy to 
send a last minute gift using just a 
mobile phone number via SMS.

Existing members remain highly 
engaged and loyal. Wider distribution 
of Hotel Chocolat products has 
meant profitable new customer 
acquisition using our usual methods 
has become more challenging. 
We have paused new customer 
recruitment and sales declined 14%.

Further new subscription formats 
are in development, including the 
Velvetiser in-home hot chocolat 
maker, supported by easy 
subscription for the convenient 
single-serve sachets.

NE W DIGITAL   
WHOLESALE PARTNE RS

The performance of our new 
partners exceeded our sales target 
in their first part-year. Customers 
are now able to choose their 
preferred delivery method to access 
capsule collections of HC products. 

Two new wholesale partnerships in 
autumn 2018. 

 
 
 
20 HOTEL CHOCOL AT GROUP PLC 

Annual Repor t and Accounts

Progress against strategy continued

3

INCREASE MANUFACTURING  
EFFICIENCY AND CAPABILITY

A combination of capital investment, improved asset utilisation and intelligent 
planning delivered a 25% increase in production capacity. We have identified 
significant scope for further investment to increase capacity and unlock efficiencies.

C A P I TA L P RO J E C T S 
W I T H I N E X I S T I N G 
FAC TO RY

£1.4m of investments to increase 
storage and handling capacity were 
completed on time and on budget.

A 3-year project has commenced 
to add a fourth production line 
inside the existing factory roofline 
which will deliver over 30% more 
production capacity from 2021.

O P T I M I S I N G 
P RO D U C T I O N

A key feature of the operation is the 
high level of flexibility which enables 
us to produce over 400 different 
recipes. However this flexibility 
means that production runs are 
relatively short and downtime and 
changeover costs have previously 
been relatively high as a proportion 
of output. Consolidation of 
manufacture into fewer production 
runs delivered significant additional 
capacity, increased efficiency and 
reduced wastage.

F U RT H E R I N V E S T M E N T S

Further increases in capacity will be 
achieved by extending the existing 
factory roofline to add up to three 
more chocolate making lines. The 
process of planning applications has 
begun with a target implementation 
after 2021 on a phased basis with  
each additional line only being 
added when required.

STR ATEGIC REPORT 
Progress against strategy

21

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4

TESTS IN NEW 
INTERNATIONAL MARKETS

The positive customer response in Denmark and Hong Kong has encouraged us  
to extend our tests in new markets of scale.

S C A N D I N AV I A

J A PA N

U S A

In July 2018 the Group transferred 
its Danish retail business to Retail 
Brands, a Danish multi-brand 
franchise operator. The aim is 
to combine the Hotel Chocolat 
brand allure with local operational 
knowledge and grow a sustainable 
business across Scandinavia.

The partner has already opened 
two more stores in Denmark. If they 
deliver against the development 
agreement this triggers an option 
to extend the franchise to other 
Scandinavian markets.

Market research suggests that Japan 
may present an exciting opportunity, 
with strong demographics and a gift-
giving culture centred on the spring 
seasons of Valentines and White Day. 

The Group has taken a 20% stake 
in a joint venture and will supply 
goods on a wholesale basis under a 
development agreement. A cautious 
‘test, learn, grow’ approach will be 
taken with the first store expected to 
open in Tokyo this winter. 

A lease has been signed on a 
pilot store in Lexington Avenue, 
Manhattan and is expected to open 
this winter. The Group has been 
carefully evaluating the potential 
of the US market. Tests of a store 
in Boston in 2010 showed that 
consumers were attracted to the 
brand, but at that time the Group 
did not have the capital resources 
to achieve an economic scale. 
Since 2010 third party supply chain 
economics have improved and the 
Group intends to test one or two 
locations in FY19. 

 
 
 
22 HOTEL CHOCOL AT GROUP PLC 

Annual Repor t and Accounts

Financial review

“ Strong sales growth coupled with rising margins have resulted 
in further improvement in profitability.”

M AT T P R I TC H A R D

Chief Financial Officer

Revenue
Gross profit
Operating expenses
Underlying EBITDA
Share-based payments
Depreciation & amortisation

Impairment (non-recurring)
(Profit)/loss on disposal
Operating profit
Finance income
Finance expense
Profit before tax
Tax
Profit for the period

FY18  
£m
116.3
79.6
60.7
18.9
0.7
4.8

0.3
(0.1)
13.2
0.0
0.6
12.7
2.7
10.0

FY17  
£m
105.2
71.5
55.2
16.3
0.6
3.7

–
0.1
11.9
0.0
0.7
11.2
2.4
8.8

R E V E N U E 

U N D E R LY I N G  E B I T DA

Reported revenue for 52 weeks ending 
1 July 2018 was £116.3m. Revenue 
increased by 11% compared to the 53 
weeks ending 2 July 2017 and by 12% 
compared to the comparable 52 week 
period in constant currency.

G RO S S  M A RG I N

Gross profit as a percent of sales 
improved from 67.9% to 68.4%, supported 
by the increased efficiency of production 
and better buying, partially offset by 
increased investments in Engaged Ethics 
cocoa sustainability, and the impact 
of foreign exchange on the euro-
denominated purchase of ingredients.

O P E R AT I N G   E X P E N S E S

A focus on efficiency and cost control 
meant that externally driven cost inflation 
was mitigated and as a result operating 
expenses as a percentage of sales fell  
from 52.4% to 52.2%. 

Whilst EBITDA is not a statutory measure 
the Board believe it is helpful to investors 
to include it as an additional metric. 
Underlying EBITDA as reported excludes 
non-cash share-based payment expenses 
of £0.7m. (FY17: £0.6m). On this basis, 
underlying EBITDA as a percent of sales 
increased from 15.5% to 16.3%.

F I N A N C E I N CO M E   
A N D E X P E N S E

Finance expense relates to a working 
capital overdraft and the interest paid  
on Chocolate Bonds. All £6.5m of bonds 
were repaid in full in June 2018.

The Board intends to finance its ongoing 
working capital requirements using a 
£20m overdraft facility arranged with 
Lloyds bank. Capital expenditure projects 
will be financed from operating cashflow. 

STR ATEGIC REPORT 
Financial review

23

REVENUE GROWTH

UNDERLYING EBITDA MARGIN

P E R F O R M A N C E I N D I C ATO R S

+11%

2018 

2017

2016

GROSS MARGIN

68.4%

Gross margin improved  
from 67.9% to 68.4%

16.3%

Underlying EBITDA margin improved  
from 15.5% to 16.3%

£116.3m

£105.2m

£91.1m

2018 

2017

2016

£18.9m

£16.3m

£12.4m

The Group monitors its performance 
using a number of key indicators which are 
agreed at Board meetings and monitored 
at operational and Board level.

PROFIT AFTER TA X MARGIN

8.6%

Profit after tax margin increased  
from 8.3% to 8.6%

2018 

2017

2016

68.4%

67.9%

66.8%

2018 

2017

2016

£4.1m

£10.0m

£8.8m

D E P R E C I AT I O N & 
A M O RT I S AT I O N

Depreciation increased as a result of 
additional capital expenditure. Capital 
expenditure of £11m comprised 
investments in 15 new stores, 2 re-sites, 
a number of IT projects and operational 
projects including upgrades to factory 
capacity and capability.

I M PA I R M E N T

In July 2018 the Group’s Danish 
operations were transferred to Retail 
Brands, a Danish franchise operator.  
The fixed asset values as at the balance 
sheet date were impaired to reflect 
the agreed sale price. As such this 
impairment charge is non-recurring.

P RO F I T B E F O R E TA X

Profit before tax increased from £11.2m 
to £12.7m. Excluding the non-recurring 
impairment charge profit before tax 
increased from £11.2m to £13.0m.

TA X AT I O N

C A S H  P O S I T I O N

The effective rate of taxation is 
21.5% (FY17: 21.8%). This is higher 
than the standard rate of 19% mainly 
due to permanent timing differences 
between depreciation charges and 
capital allowances.

E A R N I N G S P E R S H A R E  ( E P S ) 
A N D D I V I D E N D S

Diluted and undiluted earnings per share 
were 8.8p (FY17: 7.8p). Profit after tax 
increased by 14%. The weighted average 
number of shares in FY18 was 113m (FY17: 
113m). The number of shares in issue is 
unchanged since the IPO in May 2016. 

Having delivered a year of strong  
growth the Board is pleased to propose 
a final dividend of 1.1 pence per share, 
bringing the total dividend for the year 
to 1.7 pence per share (FY17: 1.6 pence 
per share).

The Group had £0.2m of cash at period-
end, a reduction of £8.2m primarily 
as a result of the £6.5m repayment to 
Chocolate Bond holders. 

WO R K I N G C A P I TA L

Closing inventories increased by £2.7m 
driven by a change to the frequency 
of production which improves factory 
capacity and gross margin, but means stock 
will be manufactured sooner in advance of 
each trading season. This change increased 
stock cover from approximately 12 weeks 
cover in FY17 to 13 weeks in FY18.

Matt Pritchard
Chief Financial Officer

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24 HOTEL CHOCOL AT GROUP PLC 

Annual Repor t and Accounts

Risk management

The Board is responsible for reviewing risks to ensure that the business is not exposed to unnecessary or poorly-managed risks. 
Whilst review of the risk register is a scheduled item on the annual calendar of Board agenda items, the Board’s consideration of 
risk matters is not limited to those occasions. Risks and opportunities are factors which are continually considered when the Board 
is making decisions about the business and strategy. The Audit Committee assists the Board in this process by reviewing the risk 
register as well as the effectiveness of internal controls, including financial controls.

Risk category

Potential impact

I N C R E A S E D CO M P E T I T I O N 
A N D C H A N G E S I N 
CO N S U M E R  TA S T E S

Changes to competition and/or consumer preferences may reduce  
demand for the Group’s products.

Increased competition could make it more difficult or more costly  
to acquire new store leases.

E CO N O M I C  A N D P O L I T I C A L 
FAC TO R S  B E YO N D T H E 
G RO U P ’ S  D I R E C T CO N T RO L

A downturn in the macro-economy may reduce consumer demand generally.  
Costs may be increased by changes to government policy, including tax changes  
or other legislation. 

F O R E I G N E XC H A N G E

The Group purchases many of its ingredients and capital items in currencies other 
than sterling. A fall in the value of sterling would increase the cost of imports.

Revenues from the hotel in Saint Lucia are denominated in US dollars.

K E Y M A N AG E M E N T

Loss of key personnel could impact the Group’s ability to implement strategy  
and the intended pace of growth.

D I S RU P T I O N TO S U P P LY O R 
P RO D U C T I O N O F G O O D S , 
O R TO I T S YS T E M S

Disruption to supply or production of goods, or to IT systems, could limit 
availability of products and consequently reduce sales.

I N CO N S I S T E N T Q UA L I T Y 
O R CO N TA M I N AT I O N O F 
T H E G RO U P ’ S P RO D U C T S

Inconsistent quality or contamination of the Group’s products could reduce  
demand for the Group’s products.

N E G AT I V E P U B L I C I T Y 
A F F E C T I N G T H E B R A N D

Negative publicity affecting the brand could reduce consumer 
demand for the Group’s products.

I N T E R N AT I O N A L 
E X PA N S I O N

Operating in new territories may give rise to increased complexity and costs.

STR ATEGIC REPORT 
Risk management

25

Change to residual 
risk in FY 2018

Commentary

Mitigation

•  The business adheres to core values of originality, authenticity  

and ethics which result in a strong brand. 

•  The Board strives for continuous improvement to products  

and services to increase sales and customer happiness. 

•  The Board seeks to ensure the brand retains its position 

as affordable luxury in order to appeal to a broad range of 
consumers and at price points that are appropriate.

•  Ongoing focus on cost efficiency assists in mitigating 

individual cost increases.

•  The Group forecasts its requirement for foreign exchange 
purchases and hedges these purchases 18 months ahead.

•  Business plans and initiatives are documented and prepared with 
cross-functional input to reduce reliance on single individuals.

•  The Remuneration Committee seeks to ensure rewards are 

commensurate with performance and aid retention.

•  The Group maintains a business continuity plan which is  
updated annually and tested quarterly with the incident 
management team.

•  The business applies strict quality controls and seeks 

independent validation of these controls by the British  
Retail Consortium (BRC).

•  The business adheres to core values of originality,  

authenticity and ethics which result in a strong brand.

Brexit has increased macro-economic 
uncertainty, however trading in FY18 and 
since period-end has remained in line 
with the Board’s expectations.

Whilst sterling has fallen, the Group 
extends its currency hedges on a 
quarterly basis and is currently hedged 
for the whole of FY19. 

The IPO has enabled the business to 
launch share-based incentives to assist 
in retaining key personnel.

The business undertakes risk 
assessments on an ongoing basis.

Production facilities achieved ‘A grade’ 
accreditation from the BRC in 2018.

•  The business adopts a cautious ‘test, learn, grow’ approach  

to each new market.

•  Due diligence undertaken to ensure appropriate local partner.

•  New position of Chief Marketing Officer recruited to increase 

executive team bandwidth.

The business adopts a ‘test, learn, grow’ 
approach to international expansion, 
combining careful research and planning 
with small-scale tests before making 
significant investments.

This strategic report and information referred to herein was approved on behalf of the Board on 25 September 2018. 

Matt Pritchard
Chief Financial Officer

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26

HOTEL CHOCOL AT GROUP PLC 
Annual Repor t and Accounts

Our cocoa estate in Saint Lucia, where we first  
developed our Engaged Ethics approach to cocoa  
growing, now applied to 100% of our cocoa supply.

GOVERNANCE 

27

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Governance

Corporate social responsibility  

Board of Directors 

Corporate governance statement 

Audit Committee report 

Remuneration report 

Directors’ report 

Statement of Directors’ responsibilities 

28

30

32

36

38

40

42

 
 
 
28 HOTEL CHOCOL AT GROUP PLC 

Annual Repor t and Accounts

Corporate social responsibility

The Group strives to ensure that the business’ activities positively  
benefit all stakeholders including customers, growers, suppliers,  
employees, shareholders and local communities.

E N G AG E D E T H I C S

The experience gained by revitalising the 
cocoa sector around our cocoa estate in 
Saint Lucia has shown us that there are a 
number of ways to assist in ensuring cocoa 
growing is sustainable:

1)   Engage directly with farmers and 
pay a premium for cocoa grown to 
sustainable standards of stewardship. 
100% of the cocoa purchased 
by Hotel Chocolat is sourced in 
accordance with our Engaged 
Ethics standards.

2)    Help farmers improve yields 
by providing knowledge, tools and 
materials to improve productivity. 
Hotel Chocolat has partnered with 
a local NGO, Green Tropic Group, 
for over 15 years to support higher 
productivity in Ghana. In 2018, our 
investments delivered 3 new model 
farms and seedling nurseries increasing 
the number of farmers that can 
benefit from materials, training and 
development of better practices. 

3)    Support local communities. 
Hotel Chocolat and the Tasting 
Club members have funded the 
construction of a health centre in 
Osuben, Ghana, which received 
certification in 2017 and is now 
providing care such as emergency 
medicine, midwifery services and 
preventative healthcare.

4)    Continuous Improvement. Whilst 
we are proud that 100% of our cocoa is 
sourced to our Engaged Ethics standard 
we believe there will always be ways 
to further improve. We are working 
with University of Ghana to better 

understand where we should prioritise 
our next investments to support 
the sustainability of cocoa growing 
communities and independently  
assess the impact.

C U S TO M E R S

The business is committed to a philosophy 
of “more cocoa, less sugar”, designed 
to ensure that the product offers a 
differentiated cocoa-rich taste with lower 
sugar content than many premium chocolate 
products. Over 95% of all products meet 
Public Health England’s 2018 target for 
sugar per gram. In order to ensure that all 
products achieve the more stringent target 
for 2020 a project is underway to ensure 
accurate portion size guidance is included on 
all products.

E M P LOY E E S

We strongly believe that our team are 
a key ingredient in the business, and are 
undertaking a business-wide review to 
improve communication, encourage 
everyone to share their views, and feel 
empowered to make decisions for the 
good of the business. The business 
regularly measures employee engagement 
in every team with a focus on ensuring 
that all team members are listened to  
and any concerns are addressed. 

We are committed to actively 
promoting diversity in our workforce, 
by encouraging the greatest possible 
breadth of experience we can best meet 
the diverse needs of our customers. 

The Board are committed to ensuring 
that employees can have a voice in the 
boardroom with a standing agenda item 
to discuss this at every meeting. Sophie 
Tomkins, one of the Non-executive 

Directors has been given a special remit 
to ensure employee views and concerns 
are fully represented. Employees have the 
opportunity to meet in person with the 
Board to discuss key issues or alternatively 
topics can be presented on their behalf.

The Group operates an all-employee 
annual performance bonus and a share-
save scheme which launched in August 
2016. Career progression is supported 
and targets are set to ensure as high 
a proportion of vacancies as possible 
are filled via internal promotions. The 
School of Chocolate diploma is available 
to all employees and provides a detailed 
understanding of all aspects of cocoa 
growing and chocolate making.

E N V I RO N M E N T

The majority of our packaging is currently 
recycled or recyclable, and we have made 
a commitment that by 2021, 100% of our 
packaging will be recyclable. 

We have recently implemented an 
initiative within the supply chain to 
make smarter use of packaging that we 
anticipate will reduce our transit packaging 
cardboard usage by 75% in FY19.

100% of our electricity is obtained from 
renewable sources. Energy efficiency is a 
high priority in every capital investment 
decision that we make, including in-store 
lighting, distribution vehicles and our 
factory operation. 

GOVERNANCE 
Corporate social responsibility

29

100%

OF COCOA SOURCED TO ENGAGED 
ETHICS STANDARD

168

YOUNG FARMERS GROWING  
THE NEXT GENERATION

60,000

COCOA SEEDLINGS SUPPLIED THIS  
YEAR BY FUNDED NURSERIES

OVER 

1,200

FARMERS ENROLLED IN SCHEME

3

MODEL FARMS EDUCATING IN BEST 
PRACTICE TO INCREASE YIELDS

CLEAN WATER

FUNDING 5 COMMUNITY BOREHOLES

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30 HOTEL CHOCOL AT GROUP PLC 

Annual Repor t and Accounts

Board of Directors

Experienced founder-led team.

Andrew Gerrie (55)
Non-executive Chairman  

Angus Thirlwell (55)
Co-founder and  
Chief Executive Officer

Peter Harris (63)
Co-founder and  
Development Director

Matt Pritchard (44)
Chief Financial Officer 

Andrew joined Hotel Chocolat 
as Non-executive Chairman 
in June 2015 and has extensive 
retail experience, having 
served as CEO of Lush 
Cosmetics from 1994 to 2014. 
During this period Lush grew 
to over 900 stores across 49 
countries, with sales in excess 
of £450m.

Andrew holds a B.Com degree 
from Auckland University.

Angus co-founded Hotel 
Chocolat with Peter Harris in 
1993 and has a particular focus 
on brand strategy, product and 
channel models, marketing  
and creative.

Angus attended Cranfield 
School of Management and is 
a committee member for The 
Academy of Chocolate.

Peter Harris co-founded Hotel 
Chocolat with Angus Thirlwell 
in 1993 and is responsible 
for real estate, legal and 
intellectual property.

Matt joined Hotel Chocolat 
as Chief Financial Officer in 
2014 and is responsible for 
the finance function, retail 
operations and IT. 

Peter qualified as a Chartered 
Accountant in 1979.

He has over 20 years of 
experience of finance gained in 
blue chip retail organisations.

Matt qualified as a Certified 
Accountant in 1998.

Audit Committee member

Highlight:

Highlight:

Highlight:

Highlight:

Our progress 
with developing 
international tests

Building confidence 
in our teams that they 
can be empowered 
and make decisions

Accelerating the store 
rollout and testing 
new catchments whilst 
reducing capex cost 
per square foot

The pipeline of 
product innovation, 
including the 
Velvetiser hot chocolat 
system

 
 
 
 
GOVERNANCE 
Board of Directors

31

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Matt Margereson (47)
Chief Operating Officer 

Sophie Tomkins (49)
Independent  
Non-executive Director 

Greg Hodder (66)
Independent  
Non-executive Director

Matt joined Hotel Chocolat 
in 2006 and is responsible 
for product development, 
manufacturing, supply chain 
and HR.

He has over 20 years of 
experience in operations and 
supply chain management. 

Matt completed an MBA in 
2013 and is a member of the 
Chartered Institute of Logistics 
and Transport.

Sophie has considerable public 
markets experience gained 
through a 17-year career in the 
City. Sophie is Non-executive 
Director and Chair of the 
Audit Committee at CloudCall 
Group plc and Non-executive 
Director and Audit Committee 
member at System1 Group plc. 

Sophie qualified as a Chartered 
Accountant in 1994 and is 
a fellow of the Chartered 
Institute for Securities and 
Investment.

Greg was CEO of Charles 
Tyrwhitt from 2008 to 2017 
and previously CEO of Direct 
Wines including Laithwaites 
and The Sunday Times Wine 
Club. He is currently Chairman 
of Majestic Wine plc. Greg 
has considerable experience 
of growth through digital and 
international retail.

Audit Committee Chair
Remuneration Committee member

Remuneration Committee Chair 
Audit Committee member

Highlight:

Highlight:

Highlight:

Seeing improvement 
in teamwork translate 
into new ideas that 
improve performance

Launching the 
“employee voice” in 
the boardroom with 
immediate engagement 
from the team

The launch of the VIP 
ME scheme, which 
develops a stronger 
link with our customers

 
 
 
 
 
 
32 HOTEL CHOCOL AT GROUP PLC 

Annual Repor t and Accounts

Corporate governance statement

The Chairman is responsible for leading 
the Board, setting its agenda and 
monitoring its effectiveness. There is a 
clear division of responsibility between the 
Chairman and the Chief Executive Officer.

•  Effective communication with 

shareholders 

•  Any changes to Board membership  

or structure. 

H OW  T H E  B OA R D 
O P E R AT E S 

The Board is responsible for the Group’s 
strategy and for its overall management. 
The strategic report on pages 17 to 21 
summarises the Board’s approach to 
promote sustainable long-term growth 
and value for shareholders. The operation 
of the Board is documented in a formal 
schedule of matters reserved for its 
approval, which is reviewed annually. 
These include matters relating to: 

•  The Group’s strategic aims and 

objectives 

•  The structure and capital of the Group 

•  Financial reporting, financial controls  

and dividend policy 

•  Setting budgets and forecasts

•  Internal control, risk and the Group’s  

risk appetite 

•  The approval of significant contracts  

and expenditure 

B OA R D  M E E T I N G S 

Non-executive Directors communicate 
directly with Executive Directors and 
senior management between formal 
Board meetings. The Board met eleven 
times in the period. In addition the 
Board held strategy days in July 2017 and 
July 2018 specifically to review growth 
opportunities and priorities across the 
medium to longer term.

Directors are expected to attend 
all meetings of the Board, and of the 
Committees on which they sit, and to 
devote sufficient time to the Group’s 
affairs to enable them to fulfil their duties 
as Directors. In the event that Directors 
are unable to attend a meeting, their 
comments on papers to be considered 
at the meeting will be discussed in 
advance with the Chairman so that 
their contribution can be included in the 
wider Board discussion. The following 
table shows Directors’ attendance 
at scheduled Board and Committee 
meetings during the period: 

Andrew Gerrie

Sophie Tomkins

Greg Hodder

Angus Thirlwell

Peter Harris

Matt Pritchard

Matt Margereson

Board

Remuneration

Audit

10/11

11/11

11/11

11/11

11/11

11/11

11/11

–

4/4

4/4

–

–

–

–

3/3

3/3

3/3

–

–

–

–

A N I N T RO D U C T I O N   
F RO M O U R  C H A I R M A N

The Directors recognise the value and 
importance of good corporate governance 
and are fully accountable to the Group’s 
stakeholders including shareholders, 
customers, suppliers and employees. In 
this section of our report we have set out 
our approach to governance and provided 
further information on how the Board and 
its committees operate. This is our third 
annual report as an AIM-listed entity.

The Board believes that it complies 
with all of the principles of the QCA 
Corporate Governance Code for growing 
Companies (“QCA code”). The corporate 
governance framework which the Group 
operates, including Board leadership and 
effectiveness, Board remuneration, and 
internal control is based upon practices 
which the Board believes are proportional 
to the size, risks, complexity and 
operations of the business and reflective 
of the Group’s values.

T H E CO M P O S I T I O N   
O F T H E B OA R D 

The Board is responsible to the 
shareholders and sets the Group’s 
strategy for achieving long-term success. 
It is also ultimately responsible for the 
management, governance, controls, risk 
management, direction and performance 
of the Group. The Board comprises 
three Non-executive Directors and four 
Executive Directors. Sophie Tomkins 
has no connections with the business 
and is fully independent. To leverage 
Greg Hodder’s considerable experience 
of launching and growing businesses 
in the US, the Board has recently 
approved him taking on additional 
leadership responsibilities relating to the 
development of the Group’s new business 
there. The Board is satisfied that this does 
not compromise his independence of 
thought or judgement and therefore Greg 
Hodder continues to be considered by the 
Board to be fully independent.  

GOVERNANCE 
Corporate governance statement

33

B OA R D  D E C I S I O N S   
A N D AC T I V I T Y D U R I N G   
T H E P E R I O D 

The Board has a schedule of regular 
business, financial and operational matters, 
and each Board Committee has compiled 
a schedule of work to ensure that all areas 
for which the Board has responsibility 
are addressed and reviewed during 
the course of the year. The Chairman, 
aided by the Company Secretary, is 
responsible for ensuring that, to inform 
decision-making, Directors receive 
accurate, sufficient and timely information. 
The Company Secretary compiles the 
Board and Committee papers which are 
circulated to Directors prior to meetings. 
The Company Secretary also ensures 
that any feedback or suggestions for 
improvement on Board papers is fed 
back to management. The Company 
Secretary provides minutes of each 
meeting and every Director is aware of 
the right to have any concerns minuted 
and to seek independent advice at the 
Group’s expense where appropriate. 
The Board reviews its AIM obligations 
with its Nominated Advisor annually, and 
endeavours to keep up with best practice 
governance via seminars, conferences and 
training material. 

B OA R D CO M M I T T E E S 

The Board has delegated specific 
responsibilities to the Audit and 
Remuneration Committees, details of 
which are set out below. 

Each Committee has written terms of 
reference setting out its duties, authority 
and reporting responsibilities. Copies of 
all the Committee terms of reference 
are available on the Group’s website. 
These terms of reference are kept under 
review to ensure they remain appropriate 
and reflect any changes in legislation, 
regulation or best practice. Each 
Committee comprises Non-executive 
Directors of the Group. No new 
independent external advice was sought 
by the Board or its Committees during 
the period.

AU D I T  CO M M I T T E E 

The Audit Committee is chaired by 
Sophie Tomkins and its other members 
are Andrew Gerrie and Greg Hodder. 
Sophie Tomkins and Greg Hodder are fully 
independent. The Audit Committee has 
primary responsibility for monitoring the 
quality of internal controls and ensuring 
that the financial performance of the 
Group is properly measured and reported 
on. It receives and reviews reports from 
the Group’s management and auditor 
relating to the annual accounts and the 
accounting and internal control systems in 
use throughout the Group. It also advises 
the Board on the appointment of the 
auditor, reviews their fees and discusses the 
nature, scope and results of the audit with 
the auditor. The Audit Committee meets 
at least twice a year and has unrestricted 
access to the Group’s auditor. The Chief 
Financial Officer attends the Committee 
meetings by invitation. 

R E M U N E R AT I O N 
CO M M I T T E E 

The Remuneration Committee is chaired 
by Greg Hodder. Its other member is 
Sophie Tomkins. The Remuneration 
Committee reviews the performance 
of the Executive Directors and makes 
recommendations to the Board on 
matters relating to their remuneration 
and terms of employment. The 
Remuneration Committee also makes 
recommendations to the Board on 
proposals for the granting of share options 
and other equity incentives pursuant 
to any share option scheme or equity 
incentive scheme in operation from time 
to time. The remuneration and terms 
and conditions of appointment of the 
Non-executive Directors of the Group 
are set by the Board. The Chief Executive 
Officer and Chief Financial Officer are 
invited to attend for some parts of the 
Committee meetings where their input is 
required, although they do not take part 
in any discussion on their own benefits 
and remuneration. 

The Remuneration report on pages 38 
and 39 contains more detailed information 
on the Committee’s role and the 
Directors’ remuneration and fees. 

N O M I N AT I O N S CO M M I T T E E

It is the view of the Board that a separate 
Nominations Committee is not required 
at present. In the event that the needs 
of the business change, a Nominations 
Committee will be formed. It has been 
agreed that the main Board will undertake 
the activities of Board appointments, 
re-election and succession, with a view to 
ensuring that the Board is composed of 
individuals with the necessary skills and to 
promote a culture that fosters diversity. 

As part of the annual Board evaluation 
and strategic review processes, the Board 
considered matters relating to Board 
composition and succession planning 
during the period. 

B OA R D E F F E C T I V E N E S S 

The Board has undertaken an evaluation 
of its effectiveness. Input was obtained 
from every Board member on a number 
of key topics including:

•  The effectiveness of the Board in  

setting strategy

•   Confirmation that rigorous and wide 
ranging debate of issues was taking 
place

•  That decision making was balanced  

and objective

•  That the Board was responsive to new 

events and new information

•  That the Board had the appropriate 
composition and skill to discharge  
its duties.

The Board identified specific actions 
which are being implemented.

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34 HOTEL CHOCOL AT GROUP PLC 

Annual Repor t and Accounts

Corporate governance statement continued

B OA R D E F F E C T I V E N E S S 
C O N T I N U E D

The skills and experience of the Board 
are set out in their biographical details 
on pages 30 to 31. The experience and 
knowledge of each of the Directors gives 
them the ability to constructively challenge 
strategy and to scrutinise performance. 

All Directors take part in a thorough 
induction process on joining the Board, 
tailored to the existing knowledge and 
experience of the Director concerned. 

Consistent with the Board’s commitment 
to active succession planning, a senior 
management development programme is 
being implemented.

B U S I N E S S C U LT U R E ,   
VA LU E S A N D  B E H AV I O U R S

The brand and the business have been 
guided from the beginning by the 
principles of authenticity, originality and 
ethics. This informs every aspect of 
business operation and decision making 
from the agreement of strategy to the 
operational implementation of the 
business plan. The business conducts 
regular engagement surveys with all 
employees and also operates a number of 
confidential hotlines to allow employees 
to feed back on culture and behaviours.

T I M E CO M M I T M E N T S

All Directors recognise the need to 
commit sufficient time to fulfil the role. 
This requirement is included in their 
letters of appointment. The Board is 
satisfied that the Chairman and Non-
executive Directors are able to devote 
sufficient time to the Group’s business. 
There has been no significant change in 
the Chairman’s other time commitments 
since his appointment. 

D E V E LO P M E N T

E L E C T I O N  O F D I R E C TO R S

The Company Secretary ensures that all 
Directors are kept abreast of changes in 
relevant legislation and regulations, with 
the assistance of the Group’s advisers 
where appropriate. Executive Directors 
are subject to the Group’s performance 
review process through which their 
performance against predetermined 
objectives is reviewed and their personal 
and professional development needs 
considered. It is intended that an annual 
performance appraisal of Non-executive 
Directors will be undertaken by the 
Chairman as part of the Board evaluation 
process, at which time any training or 
development needs will be addressed.

E X T E R N A L  A P P O I N T M E N T S

As appropriate, the Board may authorise 
Executive Directors to take Non-
executive positions in other companies 
and organisations, provided the time 
commitment does not conflict with the 
Director’s duties to the Group, since 
such appointments should broaden 
their experience. The acceptance of 
appointment to such positions is subject 
to the approval of the Chairman. 

All Directors of the Group will offer 
themselves for election or re-election 
at the Annual General Meeting (see  
note overleaf). 

I N T E R N A L  CO N T RO L S  & 
R I S K M A N AG E M E N T

The Board has ultimate responsibility for 
the Group’s system of internal control and 
for reviewing its effectiveness. However, 
any such system of internal control can 
provide only reasonable, but not absolute, 
assurance against material misstatement 
or loss. The Board considers that the 
internal controls in place are appropriate 
for the size, complexity and risk profile of 
the Group. 

The principal elements of the Group’s 
internal control system include: 

•  Close management of the day-to-day 

activities of the Group by the Executive 
Directors;

•  An organisational structure with 

defined levels of responsibility, which 
promotes entrepreneurial decision 
making and agile implementation whilst 
mitigating risks; 

CO N F L I C T S  O F  I N T E R E S T

•  A comprehensive annual budgeting 

At each meeting the Board considers 
Directors’ conflicts of interest. The 
Group’s Articles of Association provide 
for the Board to authorise any actual or 
potential conflicts of interest. 

D I R E C TO R S ’  A N D O F F I C E R S ’ 
L I A B I L I T Y I N S U R A N C E 

The Group has purchased Directors’ and 
Officers’ liability insurance during the 
period as allowed by the Group’s articles. 

process, producing a detailed integrated 
profit and loss, balance sheet and cash 
flow, which is approved by the Board;

•  Detailed monthly reporting of 

performance against budget; and 

•  Central control over key areas such as 
capital expenditure authorisation and 
banking facilities. 

The Group continues to review its system 
of internal control to ensure adherence 
to best practice, whilst also having regard 
to its size and the resources available. The 
Board considers that the introduction 
of an internal audit function is not 
appropriate at this juncture. 

The Board conducts annual reviews of 
its register of key risks and on a bi-annual 
basis seeks independent third party 
support to review the risk landscape in 
detail, including a consideration of risks, 
likelihood, scale of potential impact and 
the existence of assurance, mitigation or 
appropriate contingencies.

R E L AT I O N S W I T H 
S TA K E H O L D E R S 

The Group maintains communication 
with a wide range of stakeholders 
to ensure that their needs, interests 
and expectations are understood and 
reflected within the Group’s strategy.

Customer feedback is collected from 
stores, online reviews and via social media.

We work with cocoa growers and 
other agricultural producers, and with 
organisations that promote their interests 
to understand their needs.

We meet with existing and potential 
suppliers and visit trade fairs. We also 
meet with charities, other activist 
groups, academics and specialists to keep 
abreast of developments in fields such as 
sustainability, recycling and nutrition.

Employee feedback is sought via regular 
anonymous surveys, with the opportunity 
to discuss topics directly with the Board.

R E L AT I O N S  W I T H 
S H A R E H O L D E R S

The Group maintains communication 
with institutional shareholders through 
individual meetings with Executive 
Directors, particularly following 
publication of the Group’s interim and 
full period results. Private shareholders 
are encouraged to attend the Annual 
General Meeting at which the Group’s 
activities are considered and questions 
answered. General information about the 
Group is also available on the Group’s 
website (www.hotelchocolat.com). The 
Non-executive Directors are available 
to discuss any matter stakeholders might 
wish to raise, and the Chairman and 
independent Non-executive Directors 
will attend meetings with investors and 
analysts as required. Investor relations 
activity and a review of the share register 
are standing items on the Board’s 
agenda. In the period the feedback from 
shareholders did not give rise to any 
material change in business strategy.

A N N UA L  G E N E R A L   
M E E T I N G  (AG M ) 

The Annual General Meeting of the 
Group will take place on 29 November 
2018. The Notice of Annual General 
Meeting and the ordinary and special 
resolutions to be put to the meeting 
are included in the Notice of AGM 
accompanying this Annual Report. 

GOVERNANCE 
Corporate governance statement

35

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36 HOTEL CHOCOL AT GROUP PLC 

Annual Repor t and Accounts

Audit Committee repor t

Sophie Tomkins
Chair of the Audit Committee

On behalf of the Board, I am  
pleased to present the Audit 
Committee report for the period 
ended 1 July 2018. 

The Audit Committee is responsible for 
ensuring that the financial performance 
of the Group is properly reported and 
reviewed. Its role includes monitoring 
the integrity of the financial statements 
(including annual and interim accounts 
and results announcements), reviewing 
internal control and risk management 
systems, reviewing any changes to 
accounting policies, reviewing and 
monitoring the extent of the non-audit 
services undertaken by external auditors 
and advising on the appointment of 
external auditors. 

M E M B E R S  O F  T H E   
AU D I T CO M M I T T E E 

The Committee consists of two 
independent Non-executive Directors: 
myself, Sophie Tomkins (as Chair) 
and Greg Hodder. Andrew Gerrie is 
also a member but is not considered 
independent because of his involvement 
as a shareholder in Rabot 1745 Limited, 
a joint venture with the Group. Matt 
Pritchard, Chief Financial Officer, and 
other Executive Directors may attend 
Committee meetings by invitation. The 
Committee met three times in the period. 
The Board is satisfied that I, as Chair of 
the Committee, have recent and relevant 
financial experience. I am a Chartered 
Accountant and I am Chair of the Audit 
Committee at CloudCall Group plc and 
a member of System1 Group plc Audit 
Committee. A Chartered Secretary from 
Chadwick Corporate Consulting acts as 
Secretary to the Committee. I report 
the Committee’s deliberations at the 
next Board meeting and the minutes of 
each meeting are made available to all 
members of the Board. 

D U T I E S 

The main duties of the Audit Committee 
are set out in its terms of reference, which 
are available on the Group’s website 
(www.hotelchocolat.com). The main 
items of business considered by the Audit 
Committee during the year included: 

•  Review of the FY18 audit plan and 

audit engagement letter; 

•  Consideration of key audit matters  

and how they are addressed;

•  Review of suitability of the external 

auditor; 

•  Review of the financial statements  

and Annual Report; 

•  Consideration of the external 
audit report and management 
representation letter; 

•  Going concern review; 

•  Review of the risk management and 

internal control systems; 

•  Meeting with the external auditor  
without management present; and

•  Review of whistleblowing and anti-

bribery arrangements.

RO L E O F T H E   
E X T E R N A L  AU D I TO R 

The Audit Committee monitors the 
relationship with the external auditor, 
BDO LLP, to ensure that auditor 
independence and objectivity are 
maintained. Noting the tenure of BDO 
LLP (since FY12), the Committee 
will keep under review the need for 
external tender. As part of its review the 
Committee monitors the provision of 
non-audit services by the external auditor. 
The breakdown of fees between audit 
and non-audit services is provided in Note 
6 of the Group’s financial statements. 
The non-audit fees primarily relate to 
tax advice for the Group. The Audit 
Committee also assesses the auditor’s 
performance. Having reviewed the 
auditor’s independence and performance, 
the Audit Committee recommends that 
BDO LLP be reappointed as the Group’s 
auditor at the next AGM. 

AU D I T  P RO C E S S 

The auditor prepares an audit plan for 
the review of the full period financial 
statements. The audit plan sets out the 
scope of the audit, areas to be targeted 
and audit timetable. This plan is reviewed 
and agreed in advance by the Audit 
Committee. Following the audit, the 
auditor presented its findings to the Audit 
Committee for discussion. No major areas 
of concern were highlighted by the auditor 
during the period, however areas of 
significant risk and other matters of audit 
relevance are regularly communicated. 

I N T E R N A L AU D I T 

A N T I - B R I B E RY 

The Group has in place an anti-bribery 
and anti-corruption policy which sets 
out its zero-tolerance position and 
provides information and guidance to 
those working for the Group on how 
to recognise and deal with bribery and 
corruption issues. The Committee is 
comfortable that the current policy is 
operating effectively.

Sophie Tomkins
Chair of the Audit Committee

At present the Group does not have an 
internal audit function and the Committee 
believes that management is able to 
derive assurance as to the adequacy and 
effectiveness of internal controls and risk 
management procedures without one. 

R I S K M A N AG E M E N T A N D 
I N T E R N A L CO N T RO L S 

As described on page 34 of the 
corporate governance report, the Group 
has established a framework of risk 
management and internal control systems, 
policies and procedures. The Audit 
Committee is responsible for reviewing 
the risk management and internal control 
framework and ensuring that it operates 
effectively. During the period, the 
Committee has reviewed the framework 
and the Committee is satisfied that the 
internal control systems in place are 
currently operating effectively. 

W H I S T L E B LOW I N G 

The Group has in place a whistleblowing 
policy which sets out the formal 
process by which an employee of 
the Group may, in confidence, raise 
concerns about possible improprieties 
in financial reporting or other matters. 
Whistleblowing is a standing item on the 
Committee’s agenda. The Committee 
is comfortable that the current policy is 
operating effectively.

GOVERNANCE 
Audit Commit tee repor t

37

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38 HOTEL CHOCOL AT GROUP PLC 

Annual Repor t and Accounts

Remuneration repor t

CO M P O S I T I O N  A N D   RO L E 

The Remuneration Committee’s members 
are Greg Hodder (as Chair), and Sophie 
Tomkins. The Committee operates under 
the Group’s agreed terms of reference 
and is responsible for reviewing all senior 
executive appointments and determining 
the Group’s policy in respect of the terms 
of employment, including remuneration 
packages of Executive Directors. The 
Remuneration Committee met four times 
during the period and plans to meet at 
least twice a year going forward. 

R E M U N E R AT I O N  P O L I C Y 

The objective of the Group’s 
remuneration policy is to attract, 
motivate and retain high quality 
individuals who will contribute fully to 
the success of the Group. To achieve 
this objective, the Group provides 
competitive salaries and benefits to 
all employees. Executive Directors’ 
remuneration is set to create an 
appropriate balance between both fixed 
and performance-related elements. 
Remuneration is reviewed each year in 
light of the Group’s business objectives. 
It is the Remuneration Committee’s 
intention that remuneration should 
reward achievement of objectives and 

that these are aligned with shareholders’ 
interests over the medium-term. 
Remuneration consists of the  
following elements: 

•  Basic salary; 

•  Performance-related annual bonus; 

•  Long-Term Incentive Plan; and 

•  Pension contribution.

E X E C U T I V E  D I R E C TO R S ’ 
S E RV I C E  CO N T R AC T S 

The Executive Directors signed new 
service contracts with the Group on 
admission to AIM in May 2016. These are 
not of fixed duration. Angus Thirlwell and 
Peter Harris’ contracts are terminable 
by either party giving twelve months’ 
written notice. Matt Pritchard and Matt 
Margereson’s contracts are terminable 
by either party giving six months’  
written notice. 

NON - E XECUTIVE DIRECTORS

The Non-executive Directors signed 
letters of appointment with the Group for 
the provision of Non-executive Directors’ 
services, which may be terminated by 
either party giving three months’ written 
notice. The Non-executive Directors’ fees 
are determined by the Board. 

Greg Hodder
Chair of the  
Remuneration Committee

I am pleased to present this 
remuneration report, which sets 
out the remuneration policy and 
the remuneration paid to the 
Directors for the period. 

Hotel Chocolat Group plc is listed  
on the Alternative Investment Market  
(AIM) and, as such, the following 
disclosures are prepared on a voluntary 
basis for the Group. 

D I R E C TO R S ’  R E M U N E R AT I O N 

The following table summarises the total gross remuneration of the Directors who served during the period to 1 July 2018.  
Bonus payments in FY18 represent 20% of the maximum amount payable under the rules of the scheme. Matt Pritchard and Matt 
Margereson were eligible for an annual bonus relating to FY18 profit growth. Achieving stretch profit growth would have given rise 
to a bonus of 40% of base pay. Actual profit performance resulted in a bonus of 8% of base pay.

2018

2017

Basic 
salary/fee 

Bonus Pension

Total

Basic 
salary/fee 

Bonus Pension

Total

Executive

Angus Thirlwell

Peter Harris

Matt Pritchard

Matt Margereson

Non-executive

Andrew Gerrie

Sophie Tomkins

Greg Hodder

235,000

215,000

215,000

215,000

50,000

40,000

40,000

–

–

17,200

17,200

5,937

5,688

2,688

2,688

240,937

220,688

234,888

234,888

235,000

215,000

215,000

215,000

70,500

64,500

64,500

64,500

5,350

4,792

2,150

1,792

310,850

284,292

281,650

281,292

–

–

–

–

–

–

50,000

40,000

40,000

50,000

35,833

6,667

–

–

–

–

(29)

–

50,000

35,804

6,667

GOVERNANCE 
Remuneration repor t

39

The remuneration policy for 2019 will operate as follows: 

Executive

Angus Thirlwell

Peter Harris

Matt Pritchard

Matt Margereson

Non-executive

Andrew Gerrie

Sophie Tomkins

Greg Hodder

Basic  

salary/fee

Maximum 
bonus

£235,000

£215,000

£215,000

£215,000

£50,000

£40,000

£40,000

Waived – nil

Waived – nil

40%

40%

–

–

–

Pension

£5,350

£3,000

£2,150

£2,150

–

–

–

Maximum bonus opportunities for the 2019 financial period are disclosed in the table above. The 2019 bonus will be assessed against 
Group profit. The bonus will adjust from zero at a threshold profit growth, up to 40% for a stretch profit growth. Challenging 
performance targets have been set such that maximum award would represent outperformance to current market expectations.  
The actual performance targets are not disclosed as they are considered to be commercially sensitive. 

Angus Thirlwell and Peter Harris have requested not to participate in the FY19 bonus scheme, in order to enable re-investment in 
entrepreneurial growth projects.

LO N G -T E R M  I N C E N T I V E P L A N 

Annual awards to Executive Directors under this plan are underpinned by financial performance measures. Angus Thirlwell and 
Peter Harris are not part of the Long-Term Incentive Plan.

Matt Pritchard and Matt Margereson have been granted options under the Group’s Long-Term Incentive Plan. The proportion of 
the total option shares vesting is subject to testing against a performance condition, being the audited net profit after tax for the 
financial periods in question. The performance thresholds are not disclosed as they are considered to be commercially sensitive but 
represent outperformance to current market consensus. At the time of grant, achieving market consensus profit expectations for 
FY19 of £11.1m would lead to the vesting of 3% of the shares under option.

Matt Pritchard

Matt Margereson

Performance 
condition

Date  

of grant

FY19 Profit after tax

FY20 Profit after tax

FY19 Profit after tax

FY20 Profit after tax

04.05.16

16.03.17

04.05.16

16.03.17

Number of 
ordinary shares 
under option

800,000

200,000

800,000

200,000

Exercise 
price

148p

292p

Exercise period

04.05.19–03.05.26

16.03.20–15.03.27

148p 

04.05.19–03.05.26

292p

16.03.20–15.03.27

If you have any comments or questions on anything contained within this remuneration report, I will be available at the AGM. 

Greg Hodder
Chair of the Remuneration Committee

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40 HOTEL CHOCOL AT GROUP PLC 

Annual Repor t and Accounts

Directors’ repor t

The Directors present their report together with the audited  
financial statements for the period ended 1 July 2018. 

The corporate governance statement on pages 32 to 35 also forms part of this Directors’ report. 

R E V I E W  O F  B U S I N E S S 

The Chairman’s statement on page 7 and the strategic report on pages 17 to 21 provide a review of the business, the Group’s 
trading for the period ended 1 July 2018, key performance indicators and an indication of future developments.

R E S U LT  A N D D I V I D E N D 

The Group has reported its Consolidated Financial Statements in accordance with International Financial Reporting Standards as 
adopted by the European Union. 

The Group’s results for the period are set out in the Consolidated Statement of Comprehensive Income on page 49. The Company 
has applied FRS 101: Reduced Disclosure Framework to the Company accounts for the period ended 1 July 2018. 

The Group’s revenue of £116.3m (FY17: £105.2m), gross margin of 68.4% (FY17: 67.9%) and profit after tax of £10.0m (FY17: 8.8m) 
represent a successful period for the business. The Group continued to strengthen its position.

Reported IFRS

1 July 2018

2 July 2017 

116.3

68.4%

10.0

105.2

67.9%

8.8

Period ended

Revenue (£m)

Gross margin %

Profit after tax (£m)

The Board is recommending a final dividend of 1.1 pence per share.

D I R E C TO R S

The Directors of the Group during the period were: 

Executive

Angus Thirlwell

Peter Harris

Matt Pritchard

Matt Margereson

Non-executive

Andrew Gerrie

Sophie Tomkins (Independent)

Greg Hodder (Independent)

The names of the Directors, along with their brief biographical details are given on pages 30 and 31.

D I R E C TO R S ’ I N T E R E S T S 

No Director has any beneficial interest in the share capital of any subsidiary undertaking. As at 1 July 2018, the Group owned 34.5% of 
a joint venture called Rabot 1745 Limited, in which Andrew Gerrie held 53.5%, with the balance being held by non-related parties. 

The Group also purchased and maintained throughout the financial period Directors’ and Officers’ liability insurance in respect of 
itself and its Directors. 

P O L I T I C A L D O N AT I O N S 

The Group made no political donations in the financial period. 

GOVERNANCE 
Directors’ repor t

41

G O I N G  CO N C E R N

AU D I TO R 

D I S C LO S U R E  O F 
I N F O R M AT I O N   
TO AU D I TO R

As far as the Directors are aware, there 
is no relevant audit information (that 
is, information needed by the Group’s 
auditor in connection with preparing 
their report) of which the Group’s 
auditor is unaware, and each Director 
has taken all reasonable steps that he or 
she ought to have taken as a Director in 
order to make himself or herself aware 
of any relevant audit information and 
to establish that the Group’s auditor is 
aware of that information. 

After making enquiries, the Directors have 
a reasonable expectation that the Group 
has adequate resources to continue in 
operational existence for the foreseeable 
future. For this reason, they continue to 
adopt the going concern basis in preparing 
the financial statements. 

P O S T  B A L A N C E   
S H E E T E V E N T S

The Board considers that no material post 
balance sheet events occurred between 
the end of the period and the date of 
publication of this report. 

F I N A N C I A L  I N S T RU M E N T S 

F U T U R E D E V E LO P M E N T S

The financial risk management objectives 
of the Group, including credit risk, interest 
rate risk and foreign exchange risk, are 
provided in Note 31 to the Consolidated 
Financial Statements on pages 79 and 80. 

E X I S T E N C E O F  B R A N C H E S

The Group has two branches outside 
the United Kingdom. They are located in 
Denmark and the Republic of Ireland.

S H A R E C A P I TA L  S T RU C T U R E 

At 1 July 2018, the Company’s issued 
share capital was £112,838 divided into 
112,837,828 ordinary shares of 0.1p 
each. The holders of ordinary shares are 
entitled to one vote per share at the 
general meetings of the Company. 

S H A R E O P T I O N S C H E M E S 

Details of employee share schemes are 
set out in Note 9 to the Consolidated 
Financial Statements. 

P U RC H A S E  O F  OW N S H A R E S 

There was no purchase of own shares in 
the period. 

The Board intends to continue to pursue 
the business strategy as outlined in the 
strategic report on pages 17 to 21.

E M P LOY E E I N VO LV E M E N T 
P O L I C I E S

The Directors believe that the 
involvement of employees is an important 
part of the business culture and 
contributes to the successes achieved 
to date (view our corporate social 
responsibility statement on page 28).

E Q UA L  O P P O RT U N I T I E S

The Group is committed to eliminating 
discrimination and encouraging diversity. 
Its aim is that its people will be truly 
representative of all sections of society and 
that each person feels respected and is 
able to perform to the best of their ability. 
The Group aims for people to reflect the 
diverse customer base that it enjoys. 

The Group won’t make assumptions 
about a person’s ability to carry out their 
work, for example on their ethnic origin, 
gender, sexual orientation, marital status, 
religion or other philosophical beliefs, 
age or disability. Likewise it won’t make 
general assumptions about capabilities, 
characteristics and interests of particular 
groups that may influence the treatment 
of individuals, the assessment of their 
abilities and their access to opportunities 
for training, development and promotion. 

BDO LLP has expressed its willingness 
to continue in office as auditor and a 
resolution to reappoint them will be 
proposed at the forthcoming Annual 
General Meeting.

A N N UA L G E N E R A L  M E E T I N G 

The Annual General Meeting will 
be held on 29 November 2018. The 
ordinary business comprises receipt 
of the Directors’ report and audited 
financial statements for the period 
ended 1 July 2018, the re-election of 
Directors, approval of the final proposed 
dividend, the reappointment of BDO 
LLP as auditor and authorisation of the 
Directors to determine the auditor’s 
remuneration. Special resolutions are 
also proposed to authorise the Directors, 
to a limited extent consistent with Pre-
Emption Group guidelines, to allot new 
shares, to disapply statutory pre-emption 
rights, and to make market purchases 
of the Company’s shares. The Notice 
of Annual General Meeting sets out the 
ordinary and special resolutions to be put 
to the meeting. 

A P P ROVA L 

This Directors’ report was approved 
on behalf of the Board on 25 
September 2018. 

Matt Pritchard
Chief Financial Officer

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42 HOTEL CHOCOL AT GROUP PLC 

Annual Repor t and Accounts

Statement of Directors’ responsibilities 

The Directors are responsible for preparing the strategic report,  
the Annual Report and the financial statements in accordance  
with applicable law and regulations. 

The Directors are responsible for keeping 
adequate accounting records that are 
sufficient to show and explain the Group 
and Company’s transactions and disclose 
with reasonable accuracy at any time 
the financial position of the Group and 
Company and enable them to ensure that 
the financial statements comply with the 
requirements of the Companies Act 2006. 
They are also responsible for safeguarding 
the assets of the Group and Company 
and hence for taking reasonable steps for 
the prevention and detection of fraud and 
other irregularities. 

W E B S I T E P U B L I C AT I O N 

The Directors are responsible for 
ensuring the Annual Report and the 
financial statements are made available 
on a website. Financial statements are 
published on the Group’s website in 
accordance with legislation in the United 
Kingdom governing the preparation and 
dissemination of financial statements, 
which may vary from legislation in 
other jurisdictions. The maintenance 
and integrity of the Group’s website is 
the responsibility of the Directors. The 
Directors’ responsibility also extends 
to the ongoing integrity of the financial 
statements contained therein.

Company law requires the Directors to 
prepare financial statements for each 
financial period. Under that law the 
Directors have elected to prepare the 
Group’s Consolidated Financial Statements 
in accordance with International Financial 
Reporting Standards (“IFRS”) as adopted 
by the European Union, and the Company 
Financial Statements in accordance with 
FRS 101: Reduced Disclosure Framework. 

Under company law the Directors must 
not approve the financial statements 
unless they are satisfied that they give a 
true and fair view of the state of affairs of 
the Group and Company and of the profit 
or loss of the Group for that period. The 
Directors are also required to prepare 
financial statements in accordance with 
the rules of the London Stock Exchange 
for companies trading securities on the 
Alternative Investment Market. 

In preparing these financial statements, 
the Directors are required to: 

•   select suitable accounting policies 
and then apply them consistently;

•  make judgements and accounting 
estimates that are reasonable 
and prudent;

•  state whether they have been prepared 
in accordance with IFRSs as adopted 
by the European Union, subject to 
any material departures disclosed and 
explained in the financial statements; and 

•  prepare the financial statements 

on a going concern basis unless it is 
inappropriate to presume that the 
Group will continue in business. 

“ Our team culture is  
the essential ingredient”

A N G U S T H I R LW E L L

Chief Executive Officer

GOVERNANCE 

43

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44 HOTEL CHOCOL AT GROUP PLC 

Annual Repor t and Accounts

FINANCIAL STATEMENTS 

45

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Financial statements

Independent Auditors’ report 

Consolidated Statement of Comprehensive Income 

Consolidated Statement of Financial Position 

Consolidated Statement of Cash Flow  

Consolidated Statement of Changes in Equity 

Notes to the financial statements 

Company Statement of Financial Position 

Company Statement of Changes in Equity 

Notes to the Company financial statements 

Company information  

46

49

50

51

52

53

81

82

83

85

 
 
 
46 HOTEL CHOCOL AT GROUP PLC 

Annual Repor t and Accounts

Independent Auditors’ repor t
to the members of Hotel Chocolat Group plc

O P I N I O N

B A S I S F O R  O P I N I O N

K E Y  AU D I T  M AT T E R S

We have audited the financial statements 
of Hotel Chocolat Group plc (the ‘Parent 
Company’) and its subsidiaries (the 
‘Group’) for the period ended 1 July 
2018 which comprise the consolidated 
statement of comprehensive income, 
the consolidated statement of financial 
position, the consolidated statement of 
cash flow, the consolidated statement of 
changes in equity, the Company statement 
of financial position, the Company 
statement of cash flow, the Company 
statement of changes in equity and notes 
to the financial statements, including a 
summary of significant accounting policies. 

The financial reporting framework that 
has been applied in the preparation 
of the Group financial statements 
is applicable law and International 
Financial Reporting Standards (IFRSs) as 
adopted by the European Union. The 
financial reporting framework that has 
been applied in the preparation of the 
parent Company financial statements 
is applicable law and United Kingdom 
Accounting Standards, including Financial 
Reporting Standard 101 Reduced 
Disclosure Framework (United Kingdom 
Generally Accepted Accounting Practice).

In our opinion:

•  the financial statements give a true and 
fair view of the state of the Group’s and 
of the parent company’s affairs as at 1 
July 2018 and of the Group’s profit for 
the period then ended;

•  the Group financial statements have 

been properly prepared in accordance 
with IFRSs as adopted by the 
European Union;

•  the Parent Company financial 

statements have been properly 
prepared in accordance with United 
Kingdom Generally Accepted 
Accounting Practice; and

•  the financial statements have been 
prepared in accordance with the 
requirements of the Companies 
Act 2006.

We conducted our audit in accordance 
with International Standards on Auditing 
(UK) (ISAs (UK)) and applicable law. 
Our responsibilities under those 
standards are further described in the 
Auditor’s responsibilities for the audit 
of the financial statements section of 
our report. We are independent of 
the Group and the Parent Company in 
accordance with the ethical requirements 
that are relevant to our audit of the 
financial statements in the UK, including 
the FRC’s Ethical Standard as applied 
to listed entities, and we have fulfilled 
our other ethical responsibilities in 
accordance with these requirements.  
We believe that the audit evidence 
we have obtained is sufficient and 
appropriate to provide a basis for  
our opinion.

CO N C LU S I O N S  R E L AT I N G 
TO  G O I N G  CO N C E R N

We have nothing to report in respect of 
the following matters in relation to which 
the ISAs (UK) require us to report to 
you where:

•  the Directors’ use of the going concern 
basis of accounting in the preparation 
of the financial statements is not 
appropriate; or

•  the Directors have not disclosed in 

the financial statements any identified 
material uncertainties that may cast 
significant doubt about the Group’s 
or the Parent Company’s ability to 
continue to adopt the going concern 
basis of accounting for a period of at 
least twelve months from the date 
when the financial statements are 
authorised for issue.

Key audit matters are those matters 
that, in our professional judgment, were 
of most significance in our audit of the 
financial statements of the current period 
and include the most significant assessed 
risks of material misstatement (whether 
or not due to fraud) we identified, 
including those which had the greatest 
effect on: the overall audit strategy, the 
allocation of resources in the audit; and 
directing the efforts of the engagement 
team. These matters were addressed in 
the context of our audit of the financial 
statements as a whole, and in forming our 
opinion thereon, and we do not provide a 
separate opinion on these matters.

Carrying value of inventory

The accounting policy in Note 2 states 
that inventories are carried at the lower 
of cost or net realisable value. The 
costs of raw materials, consumables, 
work in progress and finished goods 
are determined using standard costing 
techniques. The cost of finished goods 
comprises direct production costs such as 
raw materials, consumables, utilities and 
labour, and production overheads such as 
employee costs, maintenance and indirect 
factory costs. Standard costs are reviewed 
regularly in order to ensure relevant 
measures of utilisation, production 
lead-time and appropriate levels of 
manufacturing expense are reflected 
in the standards. Net realisable value is 
calculated based on the revenue from sale 
in the normal course of business less any 
costs to sell. Due allowance is made for 
obsolete and slow moving items.

The Group holds significant levels of 
inventory and determination of the cost 
of manufactured goods is considered to 
be a significant risk area due to the nature 
and complexity of the estimates involved, 
including determination and attribution 
of production costs to individual product 
lines. Furthermore, given the stock includes 

FINANCIAL STATEMENTS 
Independent Auditors’ Repor t

47

perishable items there is a risk over the net 
realisable value and sufficiency of provisions 
against slow moving items or items nearing 
their best before end date.

We used profit before tax as a benchmark 
given the importance of profit as a 
measure for shareholders in assessing the 
performance of the Group. 

Our procedures to address this risk 
included substantively testing the 
consistency of application of the standard 
costing calculations to production runs 
across the period and challenging and 
substantively testing the Company’s 
determination and allocation of variances 
from standard to actual costs. In addition 
to the above, we have substantively 
tested a sample of line items against post 
year end sales prices to ensure the net 
realisable value is greater than recorded 
cost and substantively tested the level of 
inventory provisions at the period end by 
reviewing stock write offs in the period 
for indications of obsolescence, and 
considering slow moving items.

O U R A P P L I C AT I O N O F 
M AT E R I A L I T Y 

The scope of our audit was influenced 
by our application of materiality. We 
set certain quantitative thresholds for 
materiality which, together with qualitative 
considerations, help us to determine the 
nature, timing and extent of our audit 
procedures on the individual financial 
statement areas and disclosures and in 
evaluating the effect of misstatements, 
both individually and in aggregate on 
the financial statements as a whole. We 
consider materiality to be the magnitude by 
which misstatements, including omissions, 
could influence the economic decisions 
of reasonable users that are taken on the 
basis of the financial statements.

We determined materiality for the 
financial statements as a whole to be 
£633,000 (2017: £550,000) which 
represents 5% of profit before tax. We 
agreed with the Audit committee that 
we would report to them misstatements 
identified during our audit above £31,500 
(2017: £27,500). We also agreed to report 
differences below these thresholds that, 
in our view, warranted reporting on 
qualitative grounds. 

Performance materiality is the application 
of materiality at the individual account 
or balance level set at an amount to 
reduce to an appropriately low level 
the probability that the aggregate 
of uncorrected and undetected 
misstatements exceeds materiality for 
the financial statements as a whole. 
Performance materiality was set at 
£474,750 (2017: £412,500) which 
represents 75% (2017: 75%) of the  
above materiality levels.

Whilst materiality for the financial 
statements of a whole was £633,000, 
each component of the Group was 
audited to a lower level of materiality. 
Component materiality ranged from 
£4,000 to £580,000.

Materiality in respect of the audit of the 
Parent Company has been set at £360,000 
(2017: £312,000) using a benchmark of 2% 
of gross assets. We consider gross assets to 
be the most appropriate measure for the 
basis of materiality as the Parent Company 
is a holding company of various subsidiaries 
of the group.

OV E RV I E W O F T H E  S CO P E 
O F O U R AU D I T

The group consists of trading entities 
incorporated in three jurisdictions; the 
UK, Rest of Europe and St Lucia. Statutory 
audits are required for the UK entities 
and these are carried out by the Group 
audit team. The entities in the Rest of 
Europe and St Lucia are not a significant 
part of the Group, and so procedures are 
carried out by the Group audit team on 
a number of judgemental areas including 
the Group audit risk areas applicable to 
those components. The Group audit team 
obtained an understanding of the internal 
control environment related to the 
financial reporting process and assessed 
the appropriateness, completeness and 
accuracy of Group journals and other 
adjustments performed on consolidation.

OT H E R I N F O R M AT I O N

The directors are responsible for the 
other information. The other information 
comprises the information included in 
the annual report other than the financial 
statements and our auditor’s report 
thereon. Our opinion on the financial 
statements does not cover the other 
information and, except to the extent 
otherwise explicitly stated in our report, 
we do not express any form of assurance 
conclusion thereon.

In connection with our audit of the 
financial statements, our responsibility 
is to read the other information and, in 
doing so, consider whether the other 
information is materially inconsistent with 
the financial statements or our knowledge 
obtained in the audit or otherwise 
appears to be materially misstated. If we 
identify such material inconsistencies or 
apparent material misstatements, we are 
required to determine whether there is 
a material misstatement in the financial 
statements or a material misstatement 
of the other information. If, based on the 
work we have performed, we conclude 
that there is a material misstatement of 
this other information, we are required 
to report that fact. We have nothing to 
report in this regard.

O P I N I O N S  O N  OT H E R 
M AT T E R S P R E S C R I B E D  BY 
T H E CO M PA N I E S  AC T  2 0 0 6

In our opinion, based on the work 
undertaken in the course of the audit:

•  the information given in the strategic 
report and the Directors’ report for 
the financial year for which the financial 
statements are prepared is consistent 
with the financial statements; and

•  the strategic report and the Directors’ 

report have been prepared in 
accordance with applicable legal 
requirements.

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48 HOTEL CHOCOL AT GROUP PLC 

Annual Repor t and Accounts

Independent Auditors’ repor t continued
to the members of Hotel Chocolat Group plc

M AT T E R S O N W H I C H W E 
A R E R E Q U I R E D TO  R E P O RT 
BY E XC E P T I O N

In the light of the knowledge and 
understanding of the Group and the 
Parent Company and its environment 
obtained in the course of the audit, 
we have not identified material 
misstatements in the strategic report  
or the Directors’ report.

We have nothing to report in respect of 
the following matters in relation to which 
the Companies Act 2006 requires us to 
report to you if, in our opinion:

•  adequate accounting records have not 
been kept, or returns adequate for 
our audit have not been received from 
branches not visited by us; or

•  the Parent Company financial 

statements are not in agreement with 
the accounting records and returns; or

•  certain disclosures of Directors’ 

remuneration specified by law are  
not made; or 

•  we have not received all the information 

and explanations we require for  
our audit.

R E S P O N S I B I L I T I E S   
O F D I R E C TO R S

As explained more fully in the Directors’ 
responsibilities statement (set out on 
page 42), the Directors are responsible 
for the preparation of the financial 
statements and for being satisfied that 
they give a true and fair view, and for 
such internal control as the Directors 
determine is necessary to enable the 
preparation of financial statements that 
are free from material misstatement, 
whether due to fraud or error.

In preparing the financial statements, the 
Directors are responsible for assessing 
the Group’s and the Parent Company’s 
ability to continue as a going concern, 
disclosing, as applicable, matters related 
to going concern and using the going 
concern basis of accounting unless the 
directors either intend to liquidate the 
Group or the Parent Company or to 
cease operations, or have no realistic 
alternative but to do so.

AU D I TO R’ S 
R E S P O N S I B I L I T I E S  F O R   
T H E AU D I T  O F  T H E 
F I N A N C I A L  S TAT E M E N T S

Our objectives are to obtain reasonable 
assurance about whether the financial 
statements as a whole are free from 
material misstatement, whether due to 
fraud or error, and to issue an auditor’s 
report that includes our opinion. 
Reasonable assurance is a high level of 
assurance, but is not a guarantee that 
an audit conducted in accordance with 
ISAs (UK) will always detect a material 
misstatement when it exists.

Misstatements can arise from fraud or 
error and are considered material if, 
individually or in the aggregate, they could 
reasonably be expected to influence the 
economic decisions of users taken on the 
basis of these financial statements.

A further description of our 
responsibilities for the audit of the financial 
statements is located on the Financial 
Reporting Council’s website at:  
www.frc.org.uk/auditorsresponsibilities. 
This description forms part of our 
auditor’s report.

U S E  O F  O U R  R E P O RT

This report is made solely to the 
Company’s members, as a body, in 
accordance with Chapter 3 of Part 16 of 
the Companies Act 2006. Our audit work 
has been undertaken so that we might 
state to the Company’s members those 
matters we are required to state to them 
in an auditor’s report and for no other 
purpose. To the fullest extent permitted 
by law, we do not accept or assume 
responsibility to anyone other than the 
Company and the Company’s members as 
a body, for our audit work, for this report, 
or for the opinions we have formed.

Mark RA Edwards
Senior Statutory Auditor
For and on behalf of BDO LLP,  
Statutory Auditor 
London

25 September 2018

BDO LLP is a limited liability partnership 
registered in England and Wales (with 
registered number OC305127).

FINANCIAL STATEMENTS 
Consolidated Statement of Comprehensive Income

49

Consolidated Statement of Comprehensive Income
For the period ended 1 July 2018

Revenue

Cost of sales 

Administrative expenses 

Finance income

Finance expenses

Share of joint venture profit/(loss)

Profit before tax 

Tax expense 

Profit for the period

Other comprehensive (loss)/income: 

Derivative financial instruments

Deferred tax charge on derivative financial instruments

Currency translation differences arising from consolidation

Total other comprehensive (loss)/income for the period

Total comprehensive income for the period

Earnings per share – Basic 

Earnings per share – Diluted

52 weeks ended 
1 July 2018 
£

53 weeks ended 
2 July 2017 
£

Notes

4

5

10

10

11

12

17

16

13

13

116,331,566

(36,740,859)

79,590,707

(66,360,796)

13,229,911

22,113

(578,760)

35,501

105,240,130

(33,757,943)

71,482,187

(59,554,041)

11,928,146

3,230

(725,865)

(300) 

12,708,765

11,205,211

(2,729,123) 

9,979,642 

(2,441,362)

8,763,849

(106,001)

20,561

(168,661)

(254,101)

9,725,541

8.8p

8.8p

(316,658)

64,039

696,095

443,476

9,207,325

7.8p

7.8p

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50 HOTEL CHOCOL AT GROUP PLC 

Annual Repor t and Accounts

Consolidated Statement of Financial Position
As at 1 July 2018

ASSETS
Non-current assets
Intangible assets
Property, plant and equipment
Deferred tax asset
Derivative financial assets
Prepayments
Investment in JV

Current assets
Derivative financial assets
Inventories
Trade and other receivables
Cash and cash equivalents

Total assets

LIABILITIES
Current liabilities
Trade and other payables
Corporation tax payable
Derivative financial liabilities
Borrowings

Non-current liabilities
Other payables and accruals
Derivative financial liabilities
Borrowings
Provisions

Total liabilities

NET ASSETS

EQUITY 
Share capital
Share premium
Retained earnings
Translation reserve
Merger reserve
Capital redemption reserve
Other reserves
Total equity attributable to shareholders

Notes

As at 1 July 2018 
£

As at 2 July 2017 
£

14
15
16
17
19
11

17
18
19
21

22

17
23

22
17
23
24

25
26

26
26
26
26

2,788,152
36,408,775
623,961
68,721
1,643
35,501
39,926,753

14,925
12,555,517
7,486,894
235,936
20,293,272
60,220,025

15,545,845
1,328,673
54,691
201,732
17,130,941

2,581,044
–
16,811
879,808
3,477,663
20,608,604

2,338,041
31,397,582
213,819
–
7,250
–
33,956,692

306,526
9,878,122
6,020,954
8,470,178
24,675,780
58,632,472

16,632,717
1,104,746
137,480
3,371,444
21,246,387

1,934,057
33,970
3,504,544
750,629
6,223,200
27,469,587

39,611,421

31,162,885

112,838
11,749,487
24,348,409
880,560
223,251
6,301
2,290,575
39,611,421

112,838
11,749,487
16,851,199
1,049,221
223,251
6,301
1,170,588
31,162,885

The financial statements of Hotel Chocolat Group plc, registered number 08612206 were approved by the Board of Directors and 
authorised for issue on 25 September 2018. They were signed on its behalf by:

Matt Pritchard
Chief Financial Officer
25 September 2018 

FINANCIAL STATEMENTS 
Consolidated Statement of Cash Flow

51

Consolidated Statement of Cash Flow
For the period ended 1 July 2018

Profit before tax for the period

Adjusted by:

Depreciation of property, plant and equipment

Impairment loss on fixtures and equipment

Amortisation of intangible assets

Net interest expense

Share-based payments

(Profit)/loss on disposal of property, plant and equipment 

52 weeks ended 
1 July 2018 
£

53 weeks ended 
2 July 2017 
£

Notes

12,708,765

11,205,211

15

15

14

10

9

 5

4,247,550

3,302,776

284,681

509,892

556,647

726,585

(88,253)

–

442,071

722,635

562,256

111,880

Operating cash flows before movements in working capital

18,945,867

16,346,829

Increase in inventories

Increase in trade and other receivables

Increase in trade and other payables and provisions

Cash inflow generated from operations

Interest received

Income tax paid

Interest paid on:

– finance leases and hire purchase loans

– bank loans and overdraft

– derivative financial liabilities

Cash flows from operating activities

Purchase of property, plant and equipment

Proceeds from disposal of property, plant and equipment

Purchase of intangible assets

Cash flows used in investing activities

Dividends paid

Buy back of Chocolate bonds

Capital element of hire purchase and finance leases repaid

Cash flows used in financing activities

Net change in cash and cash equivalents 

Cash and cash equivalents at beginning of period

Foreign currency movements

Cash and cash equivalents at end of period

(2,931,781)

(1,460,333)

277,219

14,830,972

22,113

(2,466,051)

(1,192)

(28,802)

(147,747)

(3,438,589)

(485,906)

905,022

13,327,356

3,230

(1,831,913)

(14,306)

(248,232)

(181,134)

12,209,293

11,055,001

(10,645,621)

340,737

(949,229)

(11,254,113)

(2,482,432)

(6,505,500)

(237,195)

(9,225,127)

(8,269,946)

8,470,178

35,704

235,936

(7,505,141)

14,210

(893,296)

(8,384,227)

–

(217,500)

(610,465)

(827,965)

1,842,809

6,475,446

151,923

8,470,178

21

21

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52 HOTEL CHOCOL AT GROUP PLC 

Annual Repor t and Accounts

Consolidated Statement of Changes in Equity
For the period ended 1 July 2018

Share 
capital 
£

 Share 
premium 
£

Retained 
earnings 
£

Translation 
reserve 
£

Merger 
reserve 
£

Capital 
redemption 
reserve
 £

Other 
reserves 
£

Total 
£

As at 26 June 2016

112,838

11,749,487

8,087,350

353,126

223,251

6,301

532,155 21,064,508

Profit for the period

Share-based payments

Deferred tax charge on 
share based payments

Other comprehensive income:

Derivative financial 
instruments

Deferred tax charge 
on derivative financial 
instruments

Currency translation 
differences arising from 
consolidation

–

–

–

–

–

–

–

–

–

–

–

–

8,763,849

–

–

–

–

–

–

–

–

–

–

696,095

–

–

–

–

–

–

–

–

–

–

8,763,849

562,256

562,256

328,796

328,796

–

(316,658)

(316,658)

–

–

64,039

64,039

–

696,095

Equity as at 2 July 2017

112,838

11,749,487 16,851,199

1,049,221

223,251

6,301 1,170,588 31,162,885

Profit for the period

Dividends

Share-based payments

Deferred tax charge on 
share based payments

Other comprehensive income:

Derivative financial 
instruments

Deferred tax charge 
on derivative financial 
instruments

Currency translation 
differences arising from 
consolidation

–

–

–

–

–

–

–

–

9,979,642

– (2,482,432)

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

(168,661)

–

–

–

–

–

–

–

–

–

–

–

–

9,979,642

– (2,482,432)

726,585

726,585

478,842

478,842

–

(106,001)

(106,001)

–

–

20,561

20,561

–

(168,661)

Equity as at 1 July 2018

112,838

11,749,487 24,348,409

880,560

223,251

6,301 2,290,575 39,611,421

FINANCIAL STATEMENTS 
Notes to the f inancial statements

53

Notes to the f inancial statements
For the period ended 1 July 2018

1. G E N E R A L I N F O R M AT I O N

Hotel Chocolat Group plc (the Company, and together with its subsidiaries, the Group) is a company incorporated in the United 
Kingdom under the Companies Act. The registered office of the Company is Mint House, Newark Close, Royston, Hertfordshire, 
SG8 5HL, United Kingdom. The registered company number is 08612206. A list of all of the Company’s subsidiaries is presented in 
Note 20.

The Group’s principal activities are that of the manufacture and retail of chocolate in the United Kingdom and overseas.

2 . ACCO U N T I N G P O L I C I E S

The principal accounting policies applied in the preparation of the consolidated financial information are set out below. These 
policies have been consistently applied to all periods presented, unless otherwise stated. 

Basis of preparation

The consolidated financial information has been prepared in accordance with International Financial Reporting Standards, 
International Accounting Standards and Interpretations (collectively IFRSs), as adopted by the European Union.

The financial statements have been prepared on the historical cost basis, except for the revaluation of derivative financial 
instruments that are measured at fair values at the end of each reporting period, as explained in the accounting policies below.

At the date of authorisation of this financial information, certain new standards, amendments and interpretations to existing 
standards applicable to the Group have been published but are not yet effective, and have not been adopted early by the Group. 
These are listed below:

Standard/interpretation

Content

IFRS 9 Financial Instruments  
(2014) and amendment

IFRS 9 ‘Financial instruments’ is a replacement for IAS 39 ‘Financial instruments’ 
and will be effective for the period ending 30 June 2019 onwards. IFRS 9 introduces:

IFRS 15 Revenue from  
Contracts with Customers

IFRS 16 Leases

•   new requirements for the classification and measurements of financial assets and 

financial liabilities,

•  a new model for recognising provisions based on credit losses, and

•   simplified hedge accounting by aligning hedge accounting more closely with an  

entity’s risk management methodology. 

The impact of the adoption of the Standard has not yet been completed, however it is 
expected that the adoption will not have a material impact. 

IFRS 15 ‘Revenue from contracts with customers’ is a replacement for IAS 18 ‘Revenues’ 
and will be effective for the period ending 30 June 2019 onwards. IFRS 15 introduces 
a five-step approach to revenue recognition based on performance obligations in 
customer contracts. 

The impact of the adoption of the Standard has not yet been completed, however it is 
expected that the adoption will not have a material impact. 

IFRS 16 ‘Leases’ is a replacement for IAS 17 ‘Leases’ and will be effective for the period 
ending 28 June 2020 onwards. IFRS 16 requires lessees to recognise a lease liability 
reflecting future lease payments and a right-of-use asset for lease contracts.

The Group is currently assessing the impact of IFRS 16 on its existing lease portfolio and it 
is expected to impact the majority of their operating lease commitments. This includes a 
significant impact on the balance sheet, as both assets and liabilities will increase, and it is 
also expected to have a significant impact on key components on the income statement, 
such as depreciation on the right-of-use asset and interest recognised on the lease liability. 
This will result in a change to the profile of the income statement over the life of the lease 
and will consequently impact profit before tax. There will be no impact on cashflows, 
although the presentation of the cash flow statement will change significantly. 

Management has begun to review and quantify the expected impact using the current 
lease portfolio. However, it is not possible to provide an accurate assessment of the 
further effect of this standard until a detailed review has been completed on a lease by 
lease basis. The impact of this will also depend upon the facts and circumstances as at the 
time of adoption and the transition choices adopted. The Group’s current operating lease 
commitments as at 1 July 2018 under the current leasing standard are disclosed in Note 27.

The impact of the adoption of the Standards listed above, have not yet been assessed.

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54 HOTEL CHOCOL AT GROUP PLC 

Annual Repor t and Accounts

Notes to the f inancial statements continued
For the period ended 1 July 2018

2 . ACCO U N T I N G P O L I C I E S C O N T I N U E D

Basis of consolidation

The consolidated financial information incorporates the financial statements of the Group and all of its subsidiary undertakings. 
The financial statements of all Group companies are adjusted, where necessary, to ensure the use of consistent accounting policies. 
Acquisitions are accounted for under the acquisition method from the date control passes to the Group. On acquisition, the assets 
and liabilities of a subsidiary are measured at their fair values. Any excess of the cost of acquisition over the fair values of the 
identifiable net assets acquired is recognised as goodwill.

As allowed under IFRS 1, any acquisitions or group reorganisations which occurred before the transition date to IFRS have not been 
restated but instead the previous accounting treatment has been adopted. During the period ended 29 June 2014, Hotel Chocolat 
Group Limited (now plc) was incorporated and undertook a share for share exchange with the direct subsidiaries listed in Note 20 
excluding Hotel Chocolat (St Lucia) Holdings Limited. This has been accounted for under the basis of merger accounting given that 
the ultimate ownership before and after the transaction remained the same. Merged subsidiaries undertakings are treated as if they 
had always been a member of the Group. Any difference between the nominal value of the shares acquired by the Company and 
those issued by the Company to acquire them is taken to the merger reserve.

Going concern

The Directors have prepared a cash flow forecast covering a period extending beyond 18 months from the financial information 
presented as at 1 July 2018. 

The Directors have taken into account the historic positive cash flows, growth in business and the inherent risks and uncertainties 
facing the business, and have derived forecast assumptions that are the Directors’ best estimate of the future development of 
the business. The forecasts and projections, which take into account the projected trading performance of companies within the 
Group’s combined bank facilities, show that the Group will be able to operate within the level of its current facilities. On this basis, 
the Directors have a reasonable expectation that the Group has adequate resources to continue in operational existence for the 
foreseeable future. For these reasons, they continue to adopt the going concern basis of accounting in preparing the consolidated 
financial information. 

Revenue recognition

Revenue is the total amount receivable by the Group for goods and services supplied, excluding VAT and trade discounts.

Revenue arising from the sale of goods and services is recognised when the goods have been despatched or services delivered. 
Revenue is recognised when the amount of revenue can be reliably measured and it is probable that the future economic benefit 
will flow to the entity.

Operating profit

Operating profit is stated after all expenses, but before finance income or expenses.

Foreign currency translation

The Group’s consolidated financial information is presented in sterling, which is also the parent company’s functional currency.

a)  Transactions and balances
Foreign currency transactions are translated into the functional currency using the exchange rates prevailing at the dates of 
the transactions. Foreign exchange gains and losses resulting from the settlement of such transactions are recognised in the 
Consolidated Statement of Comprehensive Income. Foreign exchange gains and losses resulting from the translation of monetary 
assets and liabilities denominated in foreign currencies at the reporting period end exchange rates are also recognised in the 
Consolidated Statement of Comprehensive Income.

FINANCIAL STATEMENTS 
Notes to the f inancial statements

55

2 . ACCO U N T I N G P O L I C I E S C O N T I N U E D
b)  Group companies 
The results and financial position of Group entities that have a functional currency different from the presentation currency are 
translated into the presentation currency as follows:

•  assets and liabilities at each period end are translated at the prevailing closing rate at the date of the Consolidated Statement of 

Financial Position;

•  income and expenses for each period within the Consolidated Statement of Comprehensive Income are translated at the rate of 

exchange at the transaction date. Where this is not possible, the average rate for the period is used; and

•  on consolidation, exchange differences arising from the translation of the net investment in foreign entities are recognised in other 

comprehensive income and accumulated in the translation reserve as a separate component of equity. 

Employee benefits
(i)  Short-term benefits
Wages, salaries, paid annual leave and sick leave, bonuses and non-monetary benefits are accrued in the period in which the 
associated services are rendered by employees of the Group.

(ii)  Defined contribution plans
The Group operates a defined contribution pension scheme for employees. The assets of the scheme are held separately from 
those of the Group. The annual contributions payable are charged to the Consolidated Statement of Comprehensive Income.  
The Group also contributes to the personal pension plans of some Directors at the Group’s discretion.

Share-based payments

A transaction is accounted for as a share-based payment where the Group receives services from employees, Directors or third 
parties and pays for these in shares or similar equity instruments.

The Group makes equity-settled share-based payments to certain employees and Directors. Equity-settled share-based schemes 
are measured at fair value (excluding the effect of non-market-based vesting conditions) at the date of grant, measured by use of an 
appropriate valuation model. The expected life used in the model has been adjusted, based on management’s best estimate, for the 
effects of non-transferability, exercise restrictions and behavioural considerations. 

The fair value determined at the grant date of the equity-settled share-based payments is expensed on a straight-line basis over  
the period services are received, based on the Group’s estimate of shares that will eventually vest.

Share options are forfeited when an employee ceases to be employed by the Group unless determined to be a ‘Good Leaver’.  
A ‘Good Leaver’ is a participant who ceases employment by reason of death, injury, ill-health or disability.

The Company is not liable for employer’s National Insurance on the difference between the market value at date of exercise and 
exercise price and therefore this expense is not accrued for.

Leases 
Operating leases
Leases where the lessor retains substantially all the risks and benefits of ownership of the asset are classified as operating leases. 
Rentals applicable to operating leases are charged against profits on a straight line basis over the period of the lease.

Onerous lease provisions relate to the present value of the obligation under a lease where the unavoidable costs of the lease exceed 
the economic benefit expected to be received from it.

Dilapidation provisions relate to potential rectification costs expected should the Group vacate its head office, distribution site or 
retail locations.

Hire purchase agreements and finance leases
Leases where the lessee retains substantially all the risks and benefits of ownership of the asset are classified as finance leases. 
Assets held under hire purchase agreements and finance leases are capitalised and disclosed under property, plant and equipment 
at cost. The capital element of the future payments is treated as a liability and the interest element is charged to the Consolidated 
Statement of Comprehensive Income on a straight line basis.

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56 HOTEL CHOCOL AT GROUP PLC 

Annual Repor t and Accounts

Notes to the f inancial statements continued
For the period ended 1 July 2018

2 . ACCO U N T I N G P O L I C I E S C O N T I N U E D

Property, plant and equipment

Property, plant and equipment is stated at historic cost, including expenditure that is directly attributable to the acquired item, less 
accumulated depreciation and impairment losses.

Management estimates that the useful life of assets is as follows: 

Leasehold property 
Plant and machinery 
Fixtures, fittings, equipment and hardware  
Freehold property  

– Over the remaining lease term 
– 5 to 10 years on a straight line basis 
– 5 to 10 years on a straight line basis 
– 50 years on a straight line basis

Land held by the Group is not depreciated. The carrying value of the property, plant and equipment is compared to the higher  
of value in use and the fair value less costs to sell on an annual basis. If the carrying value exceeds the higher of the value in use and 
fair value less the costs to sell the asset then the asset is impaired and its value reduced by recognising an impairment provision.

Intangible assets

Goodwill arising on the acquisition of a subsidiary undertaking is the difference between the fair value of the consideration paid and 
the fair value of the assets and liabilities acquired. Positive goodwill is capitalised. 

Impairment tests on the carrying value of goodwill are undertaken:

•  at the end of the first full financial period following acquisition and at the end of every subsequent financial period; and

•  in other periods if events or changes in circumstances indicate that the carrying value may not be recoverable.

Website development costs where Group companies’ websites are expected to generate future revenues in excess of the costs of 
developing those websites, together with expenditure on the functionality of the website is capitalised and treated as an intangible 
asset. Expenditure incurred on maintaining websites and expenditure incurred on developing websites used only for advertising and 
promotional purposes is written off as incurred. 

Management estimates that the useful life of assets is as follows: 

Software 
Website development costs 

Inventories

– 3 to 5 years on a straight line basis 
– 3 to 5 years on a straight line basis

Inventories are carried at the lower of cost or net realisable value. The costs of raw materials, consumables, work in progress and 
finished goods are measured by means of weighted average cost using standard costing techniques. The cost of finished goods 
comprises direct production costs such as raw materials, consumables, utilities and labour, and production overheads such as 
employee costs, maintenance and indirect factory costs. Standard costs are reviewed regularly in order to ensure relevant  
measures of utilisation, production lead-time and appropriate levels of manufacturing expense are reflected in the standards.

Net realisable value is calculated based on the revenue from sale in the normal course of business less any costs to sell. Due 
allowance is made for obsolete and slow moving items.

Interest in other entities

The Group’s joint ventures are entities over which the Group shares joint control and has an interest in the net assets of the entity. 
The Group applies equity accounting for joint ventures.

FINANCIAL STATEMENTS 
Notes to the f inancial statements

57

2 . ACCO U N T I N G P O L I C I E S C O N T I N U E D

Impairment
(i)  Impairment of financial assets
All financial assets (other than those categorised at fair value charged through the Consolidated Statement of Comprehensive 
Income), are assessed at the end of each reporting period as to whether there is any objective evidence of impairment as a result  
of one or more events having an impact on the estimated future cash flows of the asset. 

An impairment loss in respect of loans and receivables financial assets is recognised in the Consolidated Statement of Comprehensive 
Income and is measured as the difference between the asset’s carrying amount and the present value of estimated future cash flows, 
discounted at the financial asset’s original effective interest rate.

In a subsequent period, if the amount of the impairment loss decreases and the decrease can be related objectively to an event 
occurring after the impairment was recognised, the previously recognised impairment loss is reversed through the Consolidated 
Statement of Comprehensive Income to the extent that the carrying amount of the asset at the date the impairment is reversed 
does not exceed what the amortised cost would have been had the impairment not been recognised.

(ii)  Impairment of non-financial assets
Impairment tests on goodwill are undertaken at each reporting period. The carrying values of both tangible and intangible assets 
are reviewed at the end of each reporting period for impairment when there is an indication that the assets might be impaired. 
Impairment is measured by comparing the carrying values of the assets with their recoverable amounts. The recoverable amount of 
the assets is the higher of the assets’ fair value less costs to sell and their value in use, which is measured by reference to discounted 
future cash flow.

An impairment loss is recognised in the Consolidated Statement of Comprehensive Income immediately.

In respect of assets other than goodwill, and when there is a change in the estimates used to determine the recoverable amount, a 
subsequent increase in the recoverable amount of an asset is treated as a reversal of the previous impairment loss and is recognised 
to the extent of the carrying amount of the asset that would have been determined (net of amortisation and depreciation) had no 
impairment loss been recognised. The reversal is recognised in the Consolidated Statement of Comprehensive Income immediately. 

Deferred taxation

Deferred tax assets and liabilities are recognised where the carrying amount of an asset or liability in the Consolidated Statement of 
Financial Position differs from its tax base, except for differences arising on:

•  the initial recognition of goodwill;

•  the initial recognition of an asset or liability in a transaction which is not a business combination and at the time of the transaction 

affects neither accounting or taxable profit; and

•  investments in subsidiaries where the Group is able to control the timing of the reversal of the difference and it is probable that 

the difference will not reverse in the foreseeable future.

Recognition of deferred tax assets is restricted to those instances where it is probable that taxable profit will be available against 
which the difference can be utilised. 

The amount of the asset or liability is determined using tax rates that have been enacted or substantively enacted by the balance 
sheet date and are expected to apply when the deferred tax liabilities or assets are settled or recovered. Deferred tax balances are 
not discounted.

Deferred tax assets and liabilities are offset when the Group has a legally enforceable right to offset current tax assets and liabilities 
and the deferred tax assets and liabilities relate to taxes levied by the same tax authority on either:

•  the same taxable Group company; or 

•   different entities which intend either to settle current tax assets and liabilities on a net basis, or to realise the assets and settle the 
liabilities simultaneously, in each future period in which significant amounts of deferred tax assets and liabilities are expected to be 
settled or recovered.

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58 HOTEL CHOCOL AT GROUP PLC 

Annual Repor t and Accounts

Notes to the f inancial statements continued
For the period ended 1 July 2018

2 . ACCO U N T I N G P O L I C I E S C O N T I N U E D

Operating segments

Operating segments are reported in a manner consistent with the internal reporting provided to the chief operating decision-maker. 

The chief operating decision-maker has been identified as the management team including the Chief Executive Officer and Chief 
Financial Officer.

The Board considers that the Group’s activity constitutes one operating and one reporting segment, as defined under IFRS 8. 

The total profit measures are operating profit and profit for the period, both disclosed on the face of the Consolidated Statement of 
Comprehensive Income. No differences exist between the basis of preparation of the performance measures used by management 
and the figures in the Group financial information.

Cash and cash equivalents

Cash and cash equivalents include cash in hand and deposits held on call, together with other short-term highly liquid investments 
which are not subject to significant changes in value and have original maturities of less than three months. The Group’s bank 
facilities are provided under a group facility. 

Equity

Equity comprises the following:

•  Share capital: the nominal value of equity shares

•  Share premium

•  Retained earnings

•  Translation reserve

•  Merger reserve

•  Capital redemption reserve

•  Other reserves

Chocolate Bonds

The Chocolate Tasting Club plc, a subsidiary of the Group, has issued two chocolate bonds which pay a return in boxes of luxury 
chocolates or, for one of the bonds, a Hotel Chocolat gift card. For the bonds with a return in the form of boxes of luxury 
chocolates, the coupon is fixed by number of boxes and can only be settled by the delivery of chocolate. At inception, the net cash 
proceeds received for these bonds were recognised as a liability. Each year, the cost value of the chocolates is recognised as an 
interest expense.

For the bond with a return paid by the way of a Hotel Chocolat gift card which is redeemable for any of Hotel Chocolat’s goods or 
services, there is a fixed rate of interest. At inception, the net cash proceeds received for these bonds were recognised as a liability. 
Each year the fixed interest rate paid is recognised as an interest expense.

The appropriate treatment in accordance with IFRS, would be to allocate a portion of the consideration received at date of bond 
issuance to deferred revenue, recognising revenue and cost of sales when the chocolate is delivered, and initially recognise the 
remaining balance as a financial liability at its fair value (i.e. at a discount to its par value given that no cash interest is paid). As with 
other financial liabilities measured at amortised cost, the effective interest rate would be calculated on this latter component and  
an interest expense recognised as it accretes over time up to its par value and the bond is redeemed.

The difference between this treatment and the Group’s simplified approach has been assessed and is not material.

FINANCIAL STATEMENTS 
Notes to the f inancial statements

59

2 . ACCO U N T I N G P O L I C I E S C O N T I N U E D

Financial instruments

Financial instruments are classified according to the substance of the contractual arrangements into which the Group enters. An equity 
instrument is any contract that evidences a residual interest in the assets of the entity after deducting all of its financial liabilities. 

Financial assets 

On initial recognition, financial assets are classified as either financial assets at fair value through income statement, held-to-maturity 
investments, loans and receivables financial assets, or available-for-sale financial assets, as appropriate. 

The classification depends on the purpose for which the financial assets were acquired. 

Trade receivables and other receivables that have fixed or determinable payments that are not quoted in an active market are 
classified as loans and receivables financial assets. Loans and receivables financial assets are measured at amortised cost using the 
effective interest method, less any impairment loss. Interest income is recognised by applying the effective interest rate, except for 
short-term receivables when the recognition of interest would be immaterial. 

Fair value through the income statement category comprises financial assets that are either held for trading or are designated 
to eliminate or significantly reduce a measurement or recognition inconsistency that would otherwise arise. Derivatives are also 
classified as held for trading unless they are designated as hedges. Foreign currency forward contracts were designated as hedges 
and are included in the Group’s financial statements at fair value with the changes in fair value recognised in the Consolidated 
Statement of Comprehensive Income.

Financial liabilities

Financial liabilities are recognised when, and only when, the Group becomes a party to the contractual provisions of the 
financial instrument.

All financial liabilities excluding chocolate bonds are recognised initially at fair value plus directly attributable transaction costs and 
subsequently measured at amortised cost using the effective interest method other than those categorised as fair value through 
income statement.

Fair value through the income statement category comprises financial liabilities that are either held for trading or are designated 
to eliminate or significantly reduce a measurement or recognition inconsistency that would otherwise arise. Derivatives are also 
classified as held for trading unless they are designated as hedges. Foreign currency forward contracts were designated as hedges 
and are included in the Group’s financial statements at fair value with the changes in fair value recognised in the Consolidated 
Statement of Comprehensive Income. 

A financial liability is de-recognised when the obligation under the liability is discharged, cancelled or expires. When an existing 
financial liability is replaced by another from the same party on substantially different terms, or the terms of an existing liability are 
substantially modified, such an exchange or modification is treated as a de-recognition of the original liability and the recognition of  
a new liability, and the difference in the respective carrying amounts is recognised in the income statement.

Hedge accounting

Hedge accounting is applied to financial assets and financial liabilities only where all of the following criteria are met:

•  At the inception of the hedge there is formal designation and documentation of the hedging relationship and the Group’s risk 

management objective and strategy for undertaking the hedge.

•  For cash flow hedges, the hedged item in a forecast transaction is highly probable and presents an exposure to variations in cash 

flows that could ultimately affect profit or loss.

•  The cumulative change in the fair value of the hedging instrument is expected to be between 80–125% of the cumulative change 

in the fair value or cash flows of the hedged item attributable to the risk hedged (i.e. it is expected to be highly effective).

•  The effectiveness of the hedge can be reliably measured.

•  The hedge remains highly effective on each date tested. Effectiveness is tested at each reporting date.

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60 HOTEL CHOCOL AT GROUP PLC 

Annual Repor t and Accounts

Notes to the f inancial statements continued
For the period ended 1 July 2018

2 . ACCO U N T I N G P O L I C I E S C O N T I N U E D

Cash flow hedges

The effective part of forward contracts designated as a hedge of the variability in cash flows of foreign currency risk arising from firm 
commitments, and highly probable forecast transactions, are measured at fair value with changes in fair value recognised in other 
comprehensive income and accumulated in the hedging reserve, within other reserves. The Group uses such contracts to fix the 
cost of foreign currency transactions in the functional currency of the Group entity concerned.

If a highly probable forecast transaction results in the recognition of a non-monetary asset, the cumulative loss/(gain) is added to/
(subtracted from) the cost of the asset acquired (“basis adjustment”). Otherwise the cumulative gain or loss recognised in other 
comprehensive income is reclassified from the hedging reserve to profit or loss at the same time as the hedged transaction affects 
profit or loss. The two transactions are recognised in the same line item.

If a forecast transaction is no longer considered highly probable but the forecast transaction is still expected to occur, the cumulative 
gain or loss recognised in other comprehensive income is frozen and recognised in profit or loss in accordance with the policy set 
out in the paragraph above. Subsequent changes in the fair value of the derivative are recognised in profit or loss. If the Group 
closes out its position before the transaction takes place (even though it is still expected to take place) the cumulative gain or loss on 
changes in fair value of the derivative is similarly recognised in accordance with the policy set out in the paragraph above. If, at any 
point, the hedged transaction is no longer expected to occur, the cumulative gain or loss is reclassified from the hedging reserve to 
profit or loss immediately.

Equity instruments

Ordinary shares are classified as equity. Incremental costs directly attributable to the issue of new shares or options are shown in 
equity as a deduction, net of tax, from proceeds within share premium. Dividends on ordinary shares are recognised as liabilities when 
approved for distribution.

3 . S U M M A RY O F C R I T I C A L ACCO U N T I N G  E S T I M AT E S A N D  J U D G E M E N T S

The preparation of financial information in conformity with IFRS requires the use of certain critical accounting estimates. It also 
requires the Directors to exercise their judgement in the process of applying the accounting policies which are detailed above.  
These judgements are continually evaluated by the Directors and management and are based on historical experience and other 
factors, including expectations of future events that are believed to be reasonable under the circumstances. 

The key estimates and underlying assumptions concerning the future and other key sources of estimation uncertainty at the 
statement of financial position date, that have a significant risk of causing a material adjustment to the carrying amounts of assets and 
liabilities within the next financial period are reviewed on an ongoing basis. Revisions to accounting estimates are recognised in the 
period in which the estimate is revised if the revision affects only that period, or in the period of the revision and future periods if 
the revision affects both current and future periods.

The estimates which have a significant risk of causing a material adjustment to the carrying amount of assets and liabilities are 
discussed below:

•  Useful lives of depreciable assets

 Management reviews the useful lives of depreciable assets at each reporting date to ensure that the useful lives represent a 
reasonable estimate of likely period of benefit to the Group. Actual useful lives however, may vary due to unforeseen events.

 
FINANCIAL STATEMENTS 
Notes to the f inancial statements

61

4 . R E V E N U E

Sale of goods and services

Total revenue

Segmental analysis 

52 weeks ended 
1 July 2018 
£

53 weeks ended 
2 July 2017 
£

116,331,566

116,331,566

105,240,130

105,240,130

The Group operates in three main geographic areas: UK, Europe and Rest of World. The Board of Directors monitors revenue on 
this basis. 

Revenue for each of the geographical areas is as follows:

Revenue by location

United Kingdom

Europe

Rest of World

Total revenue

52 weeks ended 
1 July 2018 
£

53 weeks ended 
2 July 2017 
£

112,177,419

2,316,328

1,837,819

116,331,566

101,253,605

2,060,937

1,925,588

105,240,130

Non-current assets held in the Rest of World amount to £10,314,200 in the period ended 1 July 2018 (2 July 2017: £10,185,564).

5 . P RO F I T F RO M O P E R AT I O N S

Profit from operations is arrived at after charging/(crediting):

Staff cost (see Note 7)

Depreciation of property, plant and equipment (see Note 15)

Impairment of property, plant and equipment (see Note 15)

Amortisation of intangible assets (see Note 14)

(Profit)/Loss on disposal of property, plant and equipment 

Operating leases:

– Property

– Plant and equipment

Exchange differences

Bad debt expense

52 weeks ended 
1 July 2018 
£

53 weeks ended
 2 July 2017
 £

30,658,433

4,247,550

284,681

509,892

(88,253)

10,582,822

148,949

106,760

57,940

28,310,135

3,302,776

–

442,071

111,880

9,260,982

176,831

249,567

58,782

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62 HOTEL CHOCOL AT GROUP PLC 

Annual Repor t and Accounts

Notes to the f inancial statements continued
For the period ended 1 July 2018

6 . AU D I T A N D N O N - AU D I T F E E S

An analysis of auditors’ remuneration is as follows:

Audit fees

Audit related assurance services

Taxation compliance services

Other taxation advisory services

Non-audit fees

7. S TA F F CO S T S

52 weeks ended 
1 July 2018
£

53 weeks ended
 2 July 2017
 £

115,000

10,000

25,652

17,688

53,340

94,150

10,340

120,031

7,440

137,811

The average number of employees (including Directors) during the period was made up as follows:

Production staff

Administrative staff

Total

The cost of employees (including Directors) during the period was made up as follows:

Wages and salaries

Share-based payments

Social security costs

Pension costs

Total

52 weeks ended
 1 July 2018

53 weeks ended
 2 July 2017

242

1,006

1,248

235

823

1,058

52 weeks ended 
1 July 2018
 £

53 weeks ended 
2 July 2017 
£

27,433,753

726,585

2,209,489

288,606

30,658,433

25,404,249

562,256

2,153,230

190,400

28,310,135

8 . R E M U N E R AT I O N O F K E Y M A N AG E M E N T  P E R S O N N E L

Key management personnel represent those personnel which hold a statutory directorship of a company within the Group. 
Directors’ remuneration and benefits include:

Short-term employee benefits

Share-based payments

Social security costs

Post-employment benefits

Total

52 weeks ended 
1 July 2018 
£

53 weeks ended 
2 July 2017
 £

1,114,577

344,984

185,258

17,000

1,661,819

1,279,278

277,685

168,481

14,054

1,739,498

Further information about the remuneration of individual Directors, including the highest paid Director, is provided in the 
Remuneration report on pages 38 and 39.

FINANCIAL STATEMENTS 
Notes to the f inancial statements

63

9. S H A R E - B A S E D PAY M E N T S

The Hotel Chocolat Group plc Long-Term Incentive Plan

Under the Hotel Chocolat Group plc Long-Term Incentive Plan, the Group gives awards to Directors and staff subject to the 
achievement of a pre-agreed net profit figure for the financial year of the Group, three financial years subsequent to the date of  
the award. These shares vest after the delivery of the audited net profit figure for the relevant financial year has been announced.

Awards are forfeited if the employee leaves the Group before the awards vest, except under circumstances where the employee is 
considered a ‘Good Leaver’.

Details of the share awards outstanding are as follows:

52 weeks ended 1 July 2018 

53 weeks ended 2 July 2017 

Number of 
share options

Weighted average 
exercise price
 £

Number of 
share options

Weighted average 
exercise price 
£

Outstanding at beginning of the period

3,692,000

Granted during the period

Exercised during the period

Forfeited during the period

Outstanding at the end of the period

–

–

(35,000)

3,657,000

Exercisable at the end of the period

–

1.83

–

–

2.92

1.82

–

2,972,000

890,000

–

(170,000)

3,692,000

–

1.48

2.92

–

1.48

1.83

–

The awards outstanding at the end of 1 July 2018 have a weighted average remaining contractual life of 1.48 years (2 July 2017: 2.41 
years), a weighted average exercise price of £1.82 (2 July 2017: £1.83) and a range of exercise prices between £1.48 and £2.92.

The Group recognised total expenses related to the above equity-settled share-based payment transactions in the form of options 
during the period ended 1 July 2018 of £559,149 (2 July 2017: £430,032).

There were no options granted during the period ended 1 July 2018 (2 July 2017: the aggregate fair value of options granted  
was £714,670).

The fair values were calculated using a Black Scholes model. The inputs used for fair valuing awards granted during the period were 
as follows:

Weighted average share price (£)

Exercise price (£)

Expected volatility (%)

Option life (years)

Risk free interest rate (%)

52 weeks ended 
1 July 2018 

53 weeks ended 
2 July 2017

–

–

–

–

–

2.92

2.92

32.0%

10.0

0.6%

In the absence of any historical volatility data for Hotel Chocolat Group plc, the expected volatility was determined by reviewing the 
volatility of the share price of similar entities which are currently traded on AIM.

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64 HOTEL CHOCOL AT GROUP PLC 

Annual Repor t and Accounts

Notes to the f inancial statements continued
For the period ended 1 July 2018

9. S H A R E - B A S E D PAY M E N T S  C O N T I N U E D

The Hotel Chocolat Group plc Save As You Earn Plan

Under the Hotel Chocolat Group plc Save As You Earn Plan, all employees of the Group who have been employed for a minimum 
period set by the Remuneration Committee are eligible to join. In order to participate in the scheme, employees must make a 
regular monthly contribution up to an agreed maximum, for a three-year period, after which time employees can utilise the lump 
sum to purchase Ordinary Shares in the Group, at a pre-agreed price.

The option to purchase shares is forfeited if the employee leaves the Group before the awards vest, except under circumstances 
where the employee is considered a ‘Good Leaver’.

Details of the share awards outstanding are as follows:

52 weeks ended 1 July 2018 

53 weeks ended 2 July 2017

Number of 
share options

Weighted average 
exercise price 
£

Number of 
share options

Weighted average 
exercise price 
£

Outstanding at beginning of the period

Granted during the period

Exercised during the period

Forfeited during the period

Outstanding at the end of the period

Exercisable at the end of the period

553,165

136,863

–

(64,891)

625,137

–

1.48

2.47

–

1.65

1.68

–

–

621,622

–

(68,457)

553,165

–

–

1.48

–

1.48

1.48

–

The awards outstanding at the end of 1 July 2018 have a weighted average remaining contractual life of 1.45 years (2 July 2017: 2.17 
years) and a weighted average exercise price of £1.68 (2 July 2017: £1.48).

The Group recognised total expenses related to the above equity-settled share-based payment transactions in the form of the 
employee share plan during the period ended 1 July 2018 of £167,436 (2 July 2017: £132,224).

The aggregate of the fair value of these shares granted during the period ended 1 July 2018 was £170,805 (2 July 2017: £499,784).

The fair values were calculated using a Black Scholes model. The inputs used for fair valuing awards granted during the period were 
as follows:

Weighted average share price (£)

Exercise price (£)

Expected volatility (%)

Option life (years)

Risk free interest rate (%)

52 weeks ended 
1 July 2018

53 weeks ended 
2 July 2017

2.47

2.47

32.0%

3.5

0.6%

1.48

1.48

32.0%

3.5

0.2%

In the absence of any historical volatility data for Hotel Chocolat Group plc, the expected volatility was determined by reviewing the 
volatility of the share price of similar entities which are currently traded on AIM.

FINANCIAL STATEMENTS 
Notes to the f inancial statements

65

10 . F I N A N C E I N CO M E A N D E X P E N S E S

Interest on bank deposits

Finance income

Interest on bank borrowings

Unrealised interest on derivative financial instruments

Realised interest on derivative financial instruments

Finance leases and hire purchase contracts

Finance charges on Chocolate bonds

Finance expenses

11. I N V E S T M E N T S I N J O I N T  V E N T U R E S 

52 weeks ended 
1 July 2018
£

53 weeks ended 
2 July 2017 
£

22,113

22,113

92,373

121

147,747

1,192

337,327

578,760

3,230

3,230

253,430

130,252

65,779

14,306

262,098

725,865

During the period ended 1 July 2018, Hotel Chocolat Group plc increased its ownership of its joint venture, Rabot 1745 Limited, 
from 30% to 34.5%. The Group recognised a profit from its share in this joint venture of £35,501 (2 July 2017: £300 loss).

Detail of Rabot 1745 Limited are as follows:

Country of Incorporation: England. 
Registered address: 2nd Floor Heathmans House, 19 Heathmans Road, London, SW6 4TJ. 
Principal Activity: Sale of beauty products.

12 . TA X AT I O N 

UK corporation tax

Adjustment in respect of previous periods

Overseas corporation tax

Total current tax charge

Deferred tax:

Adjustment in respect of previous periods

Origination and reversal of timing differences

Total tax expense

52 weeks ended 
1 July 2018
 £

53 weeks ended 
2 July 2017 
£

2,695,564

(85,126)

29,406

2,639,844

10,273

79,006

2,729,123

2,395,714

(70,695)

16,316

2,341,335

31,620

68,407

2,441,362

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66 HOTEL CHOCOL AT GROUP PLC 

Annual Repor t and Accounts

Notes to the f inancial statements continued
For the period ended 1 July 2018

12 . TA X AT I O N  C O N T I N U E D

Factors affecting current tax charge:

The tax assessed on the profit for the period is different to the standard rate of corporation tax in the UK. The differences are 
explained below:

Profit on ordinary operations before income tax
Weighted average standard rate of corporation tax
Profit for the year multiplied by the standard rate of corporation tax
Effects of:
Expenses not deductible for tax purposes
Permanent depreciation
Adjustment in respect of prior years
Adjust closing deferred tax in respect of change in future rate of taxation
Adjust opening deferred tax in respect of change in future rate of taxation
Movement (from)/to unrecognised deferred tax
Overseas tax
Tax expense

52 weeks ended 
1 July 2018
 £
12,708,765
19.00%
2,414,665

53 weeks ended 
2 July 2017
 £
11,205,211
19.75%
 2,213,029

68,077
246,908
(74,853)
(9,105)
2,499
45,197
35,735
2,729,123

93,539
195,128
(39,075)
9,387
(7,926)
(22,720)
–
2,441,362

The Group’s effective tax rate for the period ended 1 July 2018 was 21.5% (2 July 2017: 21.8%). The effective rate is an amalgamation 
of UK and European rates for the periods reported. At 1 July 2018 the Group has tax losses to carry forward against future profits 
of £103,000 (2 July 2017: £6,000). The tax value of such losses amounted to approximately £13,000 (2 July 2017: £1,000), have no 
expiry date and have not been recognised as a deferred tax asset. 

13 . E A R N I N G S P E R S H A R E

Profit for the period used in the calculation of the basic and diluted earnings per share: 

Profit after tax for the period 

52 weeks ended 
1 July 2018 
£

53 weeks ended 
2 July 2017 
£

9,979,642

8,763,849

The weighted average number of shares for the purposes of diluted earnings per share reconciles to the weighted average number 
of shares used in the calculation of basic earnings per share as follows:

Weighted average number of shares in issue used in the 
calculation of earnings per share (number) – Basic

Effect of dilutive potential shares:

52 weeks ended 
1 July 2018
 £

53 weeks ended 
2 July 2017 
£

112,837,828

112,837,828

Share-based payments – Hotel Chocolat Group plc Save as You Earn Plan

244,987

145,187

Weighted average number of shares in issue used in the  
calculation of earnings per share (number) – Diluted

Earnings per share (pence) – Basic 

Earnings per share (pence) – Diluted

113,082,815

112,983,015

8.8

8.8

7.8

7.8

As at 1 July 2018, the total number of potentially dilutive shares issued under the Hotel Chocolat Group plc Long-Term Incentive 
Plan was 3,657,000 (2 July 2017: 3,692,000). Due to the nature of the options granted under this scheme, they are considered 
contingently issuable shares and therefore have no dilutive effect. 

For further information on the movements in the share capital, please refer to Note 25.

FINANCIAL STATEMENTS 
Notes to the f inancial statements

67

14 . I N TA N G I B L E A S S E T S

Goodwill arising on consolidation (Note (a))

Computer software and website costs (Note (b))

(a) Goodwill arising on consolidation 

At beginning of period

Translation differences

At end of period

52 weeks ended 
1 July 2018 
£

53 weeks ended 
2 July 2017 
£

934,918

1,853,234

2,788,152

938,408

1,399,633

2,338,041

52 weeks ended
 1 July 2018
 £

53 weeks ended 
2 July 2017
 £

938,408

(3,490)

934,918

914,098

24,310

938,408

The goodwill figure has been derived from two separate corporate transactions; the first for £683,534, for the corporate business 
and the second, for £251,384, for the acquisition of Hotel Chocolat Estates Limited, St Lucia. The Group has estimated the value 
in use of these businesses and their respective cash generating units based on a discounted cashflow model which adjusts for risks 
associated with the assets. The discount rate applied is a pre-tax rate of 10%.

The forecasts for the corporate business are based over a 5-year projection period, use past experience and apply an annual growth 
rate of 2%. The key assumptions used in the discounted cashflow were the sales and EBITDA figures (based on Board approved 
plans), the future growth rate and the discount rate. Management consider that reasonably possible changes in assumptions would 
be an increase in the discount rate of 1% point or a reduction in the growth rate of 1% point. As an indication of sensitivity, when 
applied to the value in use calculation a 1% point increase in discount rate, 1% point reduction in growth rate or a 10% decrease in 
sales or EBITDA, would not have resulted in any impairment of goodwill in the period.

(b) Computer software and website costs

Cost:

At beginning of period

Additions

Disposals

At end of period

Amortisation:

At beginning of period

Amortisation charge

Disposals

At end of period

Net book value

52 weeks ended 
1 July 2018 
£

53 weeks ended 
2 July 2017 
£

1,994,322

963,492

–

2,957,814

594,689

509,892

–

1,104,581

2,393,335

899,002

(1,298,015)

1,994,322

1,450,633

442,071

(1,298,015)

594,689

1,853,233

1,399,633

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68 HOTEL CHOCOL AT GROUP PLC 

Annual Repor t and Accounts

Notes to the f inancial statements continued
For the period ended 1 July 2018

15 . P RO P E RT Y, P L A N T A N D E Q U I P M E N T

Freehold 
property 
£

Leasehold 
property
 £

Furniture 
& fittings, 
equipment & 
hardware 
£

Plant & 
machinery
 £

Total
 £

11,469,455

540,751

–

578,649

12,588,855

408,612

160,387

–

(1,768)

567,231

734,999

–

–

–

22,899,192

5,877,065

(447,863)

90,410

14,662,588

49,766,234

1,662,108

8,079,924

(5,345)

–

(453,208)

669,059

734,999

28,418,804

16,319,351

58,062,009

732,306

950

–

–

14,013,001

2,070,722

(322,573)

35,412

8,501,204

1,070,717

(4,543)

–

23,655,123

3,302,776

(327,116)

33,644

733,256

15,796,562

9,567,378

26,664,427

12,021,624

1,743

12,622,242

6,751,973

31,397,582

12,588,855

734,999

28,418,804

606,892

(236,084)

(122,296)

–

–

–

6,735,380

(259,713)

(4,029)

16,319,351

2,576,577

–

–

58,062,009

9,918,849

(495,797)

(126,325)

12,837,367

734,999

34,890,442

18,895,928

67,358,736

567,231

156,847

–

–

607

733,256

15,796,562

950

2,918,523

9,567,378

1,171,230

26,664,427

4,247,550

–

–

–

(151,603)

284,681

(95,701)

–

–

–

(151,603)

284,681

(95,094)

724,685

734,206

18,752,462

10,738,608

30,949,961

12,112,682

793

16,137,980

8,157,320

36,408,775

53 weeks ended 2 July 2017

Cost:

As at 26 June 2016

Additions

Disposals

Translation differences

As at 2 July 2017

Accumulated depreciation:

As at 26 June 2016

Depreciation charge

Disposals

Translation differences

As at 2 July 2017

Net book value

As at 2 July 2017

52 weeks ended 1 July 2018

Cost:

As at 2 July 2017

Additions

Disposals

Translation differences

As at 1 July 2018

Accumulated depreciation:

As at 2 July 2017

Depreciation charge

Disposals

Impairment

Translation differences

As at 1 July 2018

Net book value

As at 1 July 2018

As at 1 July 2018, the net book value of freehold property includes land of £2,817,709 (2 July 2017: £2,867,081), which is not depreciated.

Included above are assets held under finance leases and hire purchase agreements. As at 1 July 2018, the net book value of  
such assets within plant & machinery is £ nil (2 July 2017: £359,172) and within computer hardware is £395,586  
(2 July 2017: £516,626).

FINANCIAL STATEMENTS 
Notes to the f inancial statements

69

16 .  D E F E R R E D I N CO M E TA X  A S S E T  A N D  L I A B I L I T Y

Deferred taxation asset

Reconciliation of deferred tax balances:

Balance at beginning of period

Deferred tax charge for the period through income statement

Deferred tax charge for the period through other comprehensive income

Deferred tax charge for the period through Statement of Changes in Equity

Balance at end of period

52 weeks ended
 1 July 2018 
£

53 weeks ended 
2 July 2017 
£

623,961

623,961

213,819

213,819

52 weeks ended 
1 July 2018 
£

53 weeks ended 
2 July 2017 
£

213,819

(89,261)

20,561

478,842

623,961

(78,989)

(100,027)

64,039

328,796

213,819

The provision for deferred taxation consists of the tax effect of timing differences in respect of:

Fixed asset differences

Short-term differences

Derivative financial instruments

Share-based payments

Unused trade losses

52 weeks ended 
1 July 2018 
£

53 weeks ended 
2 July 2017
 £

(533,939)

121,272

(29,846)

1,053,580

12,894

623,961

(278,887)

101,703

(50,407)

441,410

–

213,819

At 1 July 2018, the Group has unrecognised deferred tax assets amounting to £64,000 (2 July 2017: £19,000).

Deferred tax is calculated using the rate that is expected to be in force on the date the temporary differences are expected to 
reverse. For temporary differences expected to reverse before 30 June 2019 a rate of 19.0% has been used. For those temporary 
differences expected to reverse in the 52 week period ending 28 June 2020 a rate of 18.5% has been used. For any remaining 
temporary differences expected to reverse after 28 June 2020 a rate of 17.0% has been used.

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70 HOTEL CHOCOL AT GROUP PLC 

Annual Repor t and Accounts

Notes to the f inancial statements continued
For the period ended 1 July 2018

17. D E R I VAT I V E F I N A N C I A L I N S T RU M E N T S

Derivative financial assets:

Current

Foreign currency forward contracts

Non-current

Foreign currency forward contracts

Derivative financial liabilities:

Current

Foreign currency forward contracts

Non-current

Foreign currency forward contracts

52 weeks ended 
1 July 2018 
£

53 weeks ended 
2 July 2017
 £

14,925

14,925

68,721

68,721

54,691

54,691

–

–

306,526

306,526

–

–

137,480

137,480

33,970

33,970

The fair value of the derivative financial liabilities are split between current and non-current depending on the remaining maturity of 
the derivative contract and its contractual cash flows. 

The fair value of foreign currency forward contracts are based on observable information on exchange and interest rates. The 
hedged forecast transactions denominated in foreign currency are expected to occur at various dates within the next 18 months. 
Gains and losses on foreign currency forward contracts which have been recognised in the hedging reserve, within other reserves in 
equity as at 1 July 2018, will be recognised in the Consolidated Statement of Comprehensive Income in the periods during which the 
hedged forecast transaction occurs. 

The maximum exposure to credit risk at the reporting date is the fair value of the derivative assets in the Consolidated Statement of 
Financial Position. 

The gross contractual cash flows for the forward contracts as at 1 July 2018 was £17,446,374 (2 July 2017 £15,652,171). The 
movement in the fair value on forward contracts in the period of £106,001 loss (2 July 2017: £316,658 loss) has been included within 
other comprehensive income in the Consolidated Statement of Comprehensive Income. 

There are no forecast transactions for which hedge accounting had previously been used, but which are no longer expected to occur.

18 . I N V E N TO R I E S

Raw materials

Finished goods

52 weeks ended 
1 July 2018 
£

53 weeks ended 
2 July 2017
 £

3,592,960

8,962,557

12,555,517

3,320,248

6,557,874

9,878,122

Total inventory recognised as an expense in the Statement of Comprehensive Income during the period was £36,341,318 (2 July 
2017: £32,540,621).

FINANCIAL STATEMENTS 
Notes to the f inancial statements

71

19.  T R A D E A N D OT H E R R E C E I VA B L E S  

There were no material receivables which were past due but not impaired at the end of any period.

52 weeks ended 
1 July 2018
 £

53 weeks ended 
2 July 2017 
£

Current

Trade receivables

Other receivables

Prepayments

Non-current

Prepayments

2 0 . I N V E S T M E N T I N S U B S I D I A R I E S

The Group’s operating subsidiaries as at 1 July 2018 are as follows: 

Name

Direct Holding

HOTC Limited

Hotel Chocolat Limited

Principal activities

Holding Company

Manufacturer and  
Distributer of chocolates

Country of 
business / 
incorporation

England & Wales1

England & Wales1

The Chocolate Tasting Club plc

Chocolate Retailer

England & Wales1

HC International Limited

Hotel Chocolat USA Inc

Hotel Chocolat (St Lucia)  
Holdings Limited

Indirect Holdings

Holding Company

Holding Company

Holding Company

Malta2

USA3

St Lucia4

Hotel Chocolat Retail Limited

Chocolate Retailer and Restaurateur

England & Wales1

Hotel Chocolat Stores Limited

Chocolate Distributor

Rabot Estate UK Limited

Property Holding Company

Hotel Chocolat Europe Limited

Chocolate Retailer

Hotel Chocolat EU Retail Limited Chocolate Retailer

Hotel Chocolat Corporate Limited Dormant

HCIP Limited

HC Sales Limited

Trademark Holder

Holding Company

England & Wales1

England & Wales1

England & Wales1

England & Wales1

England & Wales1

Malta2

Malta2

CTC Distribution GmbH

Chocolate Distributor

Switzerland5

Chocolate Tasting Club Inc

Chocolate Distributor

Hotel Chocolat Inc

Chocolate Retailer

Hotel Chocolat Estates Limited 

Hotel & Cocoa Plantation

HCRF Inc

Property Holding Company

USA3

USA3

St Lucia6

USA3

Almondhill Properties Limited

Property Holding Company

Apricothill Properties Limited

Property Holding Company

England & Wales1

England & Wales1

1,053,758

419,544

6,013,592

7,486,894

1,643

1,643

542,673

352,381

5,125,900

6,020,954

7,250

7,250

Proportion 
of ordinary 
shares 
directly held 
by parent

Proportion 
of ordinary 
shares held by 
the Group

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

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72 HOTEL CHOCOL AT GROUP PLC 

Annual Repor t and Accounts

Notes to the f inancial statements continued
For the period ended 1 July 2018

2 0 . I N V E S T M E N T I N S U B S I D I A R I E S  C O N T I N U E D

Name

Principal activities

Indirect Holdings continued

Applehill Properties Limited

Property Holding Company

Bananahill Properties Limited

Property Holding Company

Braeburnhill Properties Limited

Property Holding Company

Bramleyhill Properties Limited

Property Holding Company

Brazilnuthill Properties Limited

Property Holding Company

Cashewhill Properties Limited

Property Holding Company

Chestnuthill Properties Limited

Property Holding Company

Colanuthill Properties Limited

Property Holding Company

Crispinhill Properties Limited

Property Holding Company

Croftonhill Properties Limited

Property Holding Company

Datehill Properties Limited

Property Holding Company

Gingerhill Properties Limited

Property Holding Company

Grapehill Properties Limited

Property Holding Company

Groundnuthill Properties Limited

Property Holding Company

Guavahill Properties Limited

Property Holding Company

Hazelnuthill Properties Limited

Property Holding Company

Hotel Chocolat DK Limited

Property Holding Company

Lemonhill Properties Limited

Property Holding Company

Limehill Properties Limited

Property Holding Company

Macadamiahill Properties Limited

Property Holding Company

Mandarinhill Properties Limited

Property Holding Company

Mangohill Properties Limited

Property Holding Company

Melonhill Properties Limited

Property Holding Company

Olivehill Properties Limited

Property Holding Company

Orangehill Properties Limited

Property Holding Company

Papayahill Properties Limited

Property Holding Company

Peachhill Properties Limited

Property Holding Company

Peanuthill Properties Limited 

Property Holding Company

Pearhill Properties Limited

Property Holding Company

Pearmainhill Properties Limited

Property Holding Company

Pecanhill Properties Limited

Property Holding Company

Pinenuthill Properties Limited

Property Holding Company

Pippinhill Properties Limited

Property Holding Company

Plumhill Properties Limited

Property Holding Company

Russethill Properties Limited

Property Holding Company

Satsumahill Properties Limited

Property Holding Company

Sloehill Properties Limited

Property Holding Company

Walnuthill Properties Limited

Property Holding Company

Country of 
business / 
incorporation

England & Wales1

England & Wales1

England & Wales1

England & Wales1

England & Wales1

England & Wales1

England & Wales1

England & Wales1

England & Wales1

England & Wales1

England & Wales1

England & Wales1

England & Wales1

England & Wales1

England & Wales1

England & Wales1

England & Wales1

England & Wales1

England & Wales1

England & Wales1

England & Wales1

England & Wales1

England & Wales1

England & Wales1

England & Wales1

England & Wales1

England & Wales1

England & Wales1

England & Wales1

England & Wales1

England & Wales1

England & Wales1

England & Wales1

England & Wales1

England & Wales1

England & Wales1

England & Wales1

England & Wales1

Proportion 
of ordinary 
shares 
directly held 
by parent

Proportion 
of ordinary 
shares held by 
the Group

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

FINANCIAL STATEMENTS 
Notes to the f inancial statements

73

2 0 . I N V E S T M E N T I N S U B S I D I A R I E S  C O N T I N U E D

Registered addresses:

1

2

3

4

5

6

Mint House, Newark Close, Royston, Herfordshire, SG8 5HL, United Kingdom

Suite 3, Tower Business Centre, Tower Street, Swatar, BKR4013, Malta

c/o Ruberto, Israel & Weiner, PC, 7th Floor, 255 State Street, Boston, MA 02109, USA

Foster Capital Inc, Robin Kelton Building, Choc Bay, Castries, St Lucia

Bahnhofstrasse 23, 6301 Zug, Switzerland

#20 Micoud Street, Castries, St Lucia

21.  C A S H A N D C A S H E Q U I VA L E N T S

For the purpose of the statements of cash flows, cash and cash equivalents comprise the following:

Cash and cash equivalents

52 weeks ended 
1 July 2018 
£

53 weeks ended 
2 July 2017
 £

235,936

235,936

8,470,178

8,470,178

On 3 May 2017, the Group converted its bilateral revolving credit facility (RCF) into an overdraft facility. The interest rate is charged 
at 1.25% over base rate. 

2 2 .  T R A D E A N D OT H E R PAYA B L E S

Current

Trade payables

Other payables

Other taxes payable

Accruals

Non-current

Other payables and accruals

52 weeks ended
 1 July 2018 
£

53 weeks ended 
2 July 2017 
£

6,800,747

2,574,971

761,544

5,408,583

15,545,845

2,581,044

2,581,044

6,825,958

2,988,090

1,303,810

5,514,859

16,632,717

1,934,057

1,934,057

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74 HOTEL CHOCOL AT GROUP PLC 

Annual Repor t and Accounts

Notes to the f inancial statements continued
For the period ended 1 July 2018

2 3 .  B O R ROW I N G S

Current

Finance lease and hire purchase liabilities

Chocolate bonds

Unamortised costs of issue

Total current borrowings

Non-current

Finance lease and hire purchase liabilities

Chocolate bonds

Total non-current borrowings

52 weeks ended 
1 July 2018 
£

53 weeks ended
 2 July 2017 
£

201,732

–

201,732

–

201,732

16,811

–

16,811

237,194

3,208,500

3,445,694

(74,250)

3,371,444

218,544

3,286,000

3,504,544

Total borrowings

218,543

6,875,988

During the period under review the Group repaid in full all outstanding “chocolate bonds” which had been issued in 2010 and 2014. 

Maturity of debt

53 weeks ended 2 July 2017

In one year or less or on demand

In more than one year but not more than two years

In more than two years but not more than five years

Total non-current borrowings

Unamortised costs of issue

Total borrowings

52 weeks ended 1 July 2018

In one year or less or on demand

In more than one year but not more than two years

Total non-current borrowings

Total borrowings

Finance  
lease and 
hire purchase 
liabilities 
£

Chocolate  
bonds 
£

Bank loans 
overdrafts 
£

Total 
£

237,194

3,208,500

201,732

16,812

218,544

–

3,286,000

–

3,286,000

–

455,738

6,494,500

201,732

16,811

16,811

218,543

–

–

–

–

–

–

–

–

(74,250)

(74,250)

–

–

–

–

3,445,694

3,487,732

16,812

3,504,544

(74,250)

6,875,988

201,732

16,811

16,811

218,543

FINANCIAL STATEMENTS 
Notes to the f inancial statements

75

2 3 .  B O R ROW I N G S  C O N T I N U E D

Chocolate bonds paid a return either in boxes of luxury chocolates or by way of a Hotel Chocolat gift card. For those bonds with a 
return in the form of chocolate, the coupon was fixed by number of boxes. For bonds where there was a return paid by way of a Hotel 
Chocolat gift card, there was a fixed rate of interest. The interest as stated on issue of the bonds ranged between 6.7% and 7.3%. 

Chocolate bonds were repayable subject to formal notice given six months prior to a redemption note. In order to redeem the 
bond, bondholders needed to give notice by January and payment would have been made in July of the same year. For all chocolate 
bonds, where notice had been given, the amount repayable was shown within current liabilities. The remaining bonds for which 
notice had not yet been given were shown within non-current liabilities. Both bonds had matured and were unsecured. All bonds 
were repaid by the Group prior to period end.

On 3 May 2017, the Group converted its bilateral revolving credit facility (RCF) into an overdraft facility. The bank overdraft is 
secured by a charge over the Group’s assets and cross guarantees. The interest rate is charged at 1.25% over base rate. 

The existing hire purchase and finance leases are secured by a charge over the related fixed assets and have incurred interest at  
an effective annual rate of 0%. 

24 . P ROV I S I O N S

Non-current

Lease dilapidations provision

52 weeks ended 
1 July 2018 
£

53 weeks ended 
2 July 2017 
£

879,808

879,808

750,629

750,629

The dilapidations provision relates to potential rectification costs expected should the Group vacate its head office, distribution site 
or retail locations. 

The movement in dilapidations provision is summarised below:

53 weeks ended 2 July 2017

At beginning of period

Released through profit and loss

Amounts capitalised during the period

At end of period

52 weeks ended 1 July 2018

At beginning of period

Released through profit and loss

Amounts capitalised during the period

At end of period

Lease dilapidation 
provision 
£

464,486

(8,857)

295,000

750,629

750,629

(20,057)

149,236

879,808

Provisions for dilapidations are inherently uncertain in terms of quantum and timing, not least because they involve negotiations 
with landlords at future dates. The figures provided in the financial statements represents management’s best estimate of the likely 
outflows to the Group.

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76 HOTEL CHOCOL AT GROUP PLC 

Annual Repor t and Accounts

Notes to the f inancial statements continued
For the period ended 1 July 2018

2 5 . S H A R E C A P I TA L

Allotted, called up and fully paid:

Ordinary shares of £0.001 each

As at 1 July 2018

As at 2 July 2017

Shares

£

Shares

£

112,837,828

112,837,828

112,838

112,838

112,837,828

112,837,828

112,838

112,838

The Board proposes a final dividend of 1.1p per share (2 July 2017: 1.6p per share) being a total of £1,241,216 (2 July 2017: 
£1,805,405), for approval at the next AGM.

Period ending 1 July 2018:

There were no movements in the Ordinary shares of Hotel Chocolat Group plc during the period ending 1 July 2018.

Period ending 2 July 2017:

There were no movements in the Ordinary shares of Hotel Chocolat Group plc during the period ending 2 July 2017.

2 6 .  R E S E RV E S

This note explains material movements recorded in shareholders’ equity that are not explained elsewhere in the financial 
statements. The movements in equity and the balance sheet at 1 July 2018 are presented in the Consolidated Statement of  
Changes in Equity.

The share premium represents the amounts subscribed for share capital in excess of the nominal value of the shares.

During the year the Group paid a dividend of 2.2p per share (£2,482,432) out of retained earnings, being a final dividend of 1.6p 
per share in relation to the period ended 2 July 2017 and an interim dividend of 0.6p per share in relation to the period ended 
1 July 2018.

The translation reserve represents cumulative foreign exchange differences arising from the translation of the financial statements 
of foreign subsidiaries and is not distributable by way of dividends.

The merger reserve arose when the Company undertook a share for share exchange with the companies listed in Note 20  
and is not distributable by way of dividends.

The capital redemption reserve represented the aggregate nominal value of all the ordinary shares repurchased and cancelled by 
the Group. 

Other reserves includes the movements in share-based payments and derivative financial instruments. For further details, refer to 
Notes 9 and 17 respectively.

FINANCIAL STATEMENTS 
Notes to the f inancial statements

77

27. L E A S E CO M M I T M E N T S

At the balance sheet date, the Group had outstanding commitments for future minimum lease payments under non-cancellable 
operating leases, which fall due as follows:

Land and buildings

Operating leases which expire:

Within one year

In two to five years

In over five years

Other

Operating leases which expire:

Within one year

In two to five years

52 weeks ended 
1 July 2018
 £

53 weeks ended 
2 July 2017 
£

9,842,294

27,895,009

17,888,405

55,625,708

315,797

356,605

672,402

8,698,227

25,985,274

17,192,437

51,875,938

391,091

608,387

999,478

2 8 .  C A P I TA L CO M M I T M E N T S

There were no amounts contracted for but not provided for as at 1 July 2018 (2 July 2017: £ nil).

29. R E L AT E D PA RT Y T R A N S AC T I O N S

The remuneration of the key management personnel of the Group are disclosed in Note 8. Interests and related party transactions 
are disclosed below. 

The Group rents property in the ordinary course of business from Harwell Management, a company in which Peter Harris and 
Angus Thirlwell have a material interest. The rentals (inclusive of building insurance) totalled £182,920 in the period ended 1 July 
2018 (2 July 2017: £183,914). There were no amounts due at either period end.

During the period family members of the Directors stayed at the Group’s hotel in St Lucia. Total amounts paid equalled $16,209  
(2 July 2017: $15,935) and there are no amounts outstanding at the balance sheet date (2 July 2017: £ nil).

The Group hold a joint venture with Rabot 1745 Limited. The Group owns 34.5% (increased during the period from 30%) and 
Andrew Gerrie holds 53.5%, with the balance being held by non-related parties. During the period, the Group purchased goods 
from Rabot 1745 Limited with a value of £366,935 (2 July 2017: £ nil). There were no amounts outstanding at the period end (2 July 
2017: £ nil).

On 31 May 2018, Hotel Chocolat Estates Limited, a subsidiary located in St Lucia, sold and transferred the freehold titles of two 
plots, one each to Angus Thirlwell and Peter Harris for a price of £170,368 per plot. This resulted in a total profit on disposal of 
£98,029. There were no amounts outstanding at the period end (2 July 2017: £ nil).

No other amounts were due to Directors (2 July 2017: £ nil).

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78 HOTEL CHOCOL AT GROUP PLC 

Annual Repor t and Accounts

Notes to the f inancial statements continued
For the period ended 1 July 2018

3 0 . C AT E G O R I E S O F F I N A N C I A L I N S T RU M E N T S

Financial assets

At amortised cost

Trade and other receivables (excluding prepayments)

Cash and cash equivalents

At fair value

Derivative financial assets

Financial liabilities

At amortised cost

Trade and other payables

Total borrowings

Accruals

At fair value

Derivative financial liabilities

52 weeks ended 
1 July 2018
 £

53 weeks ended 
2 July 2017 
£

1,473,301

235,936

1,709,237

902,304

8,470,178

9,372,482

83,646

306,526

9,183,573

218,543

5,152,399

14,554,515

9,465,274

6,875,988

5,238,653

21,579,915

54,691

171,450

In the Directors’ view, the fair value of the Group’s borrowings is considered to be equal to their carrying value.

Fair value hierarchy

The financial instruments on the Hotel Chocolat Group plc Consolidated Statement of Financial Position are measured at either fair 
value or amortised cost.

Cash and cash equivalents, trade and other receivables, trade and other payables, accruals and borrowings have been excluded from 
this analysis as they are recognised in the financial statements at their carrying value which also approximates the fair values of those 
financial instruments; therefore, no separate disclosure for fair value hierarchy is required. 

The financial instruments are grouped into Levels based on the degree to which the inputs used to calculate the fair value are observable.

–   Level 1 fair value measurements are those derived from quoted process (adjusted) in active markets for identical assets and liabilities. 

–   Level 2 fair value measurements are those derived from inputs other than quoted prices included within Level 1 that are 

observable for the asset or liability, either directly (i.e. as prices) or indirectly (i.e. derived from process).

The Group measures its derivative financial liabilities relating to foreign currency forward contracts at fair value and these are 
grouped as Level 2 instruments. Movements on the underlying value of financial instruments of foreign exchange contracts have 
been measured versus market rates and therefore are easily identifiable. Refer to Note 17 for further information.

There have been no transfers between levels in the period.

FINANCIAL STATEMENTS 
Notes to the f inancial statements

79

31. F I N A N C I A L R I S K M A N AG E M E N T

The Group’s activities expose it to a variety of financial risks: market risk (including foreign exchange risk, fair value interest rate 
risk and price risk), credit risk and liquidity risk. 

Market risk
Foreign exchange risk
The Group enters into foreign currency forward contracts in order to manage the exposure to foreign exchange risk which arises 
on transactions denominated in foreign currencies. Refer to Note 17 for further information about the Group’s foreign currency 
forward contracts.

Interest Risk
The Group is exposed to interest rate risk on its overdraft facility, which carries interest at variable rates on amounts which are 
overdrawn. The overdraft facility is typically used on a short-term basis to fund working capital. 

Price risk
Price risk is the risk that oscillation in the price of key input costs will affect the profitability of the business. The Group manages 
this risk by agreeing long–term prices with suppliers where possible.

Credit risk
Credit risk refers to the risk that a counterparty will default on its contractual obligations resulting in financial loss to the Group.  
In order to minimise this risk the Group endeavours only to deal with companies which are demonstrably creditworthy. In addition, 
a significant proportion of revenue results from cash transactions. The aggregate financial exposure is continuously monitored.  
The maximum exposure to credit risk is the value of the outstanding amount of trade receivables. The management do not consider 
that there is any concentration of risk within trade receivables. 

Ageing analysis:

Trade receivables

Up to three months

Three to six months

Above six months

Impairment provision

Total

These receivables are not secured by any collateral or credit enhancement.

The exposure of credit risk for trade receivables by geographical region is as follows:

United Kingdom

Europe

Rest of World

Total

52 weeks ended
 1 July 2018 
£

53 weeks ended 
2 July 2017 
£

931,760

73,181

67,430

(18,613)

1,053,758

524,407

35,980

–

(17,714)

542,673

52 weeks ended
 1 July 2018 
£

53 weeks ended 
2 July 2017 
£

1,045,823

2,236

5,699

1,053,758

525,970

786

15,917

542,673

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80 HOTEL CHOCOL AT GROUP PLC 

Annual Repor t and Accounts

Notes to the f inancial statements continued
For the period ended 1 July 2018

31. F I N A N C I A L R I S K M A N AG E M E N T C O N T I N U E D

Liquidity risk

The Group currently holds cash balances to provide funding for normal trading activity. The Group also has access to both 
short-term and long-term borrowings to finance individual projects. Trade and other payables are monitored as part of normal 
management routine.

Borrowings and other liabilities mature according to the following schedule: 

53 weeks ended 2 July 2017

Trade and other payables

Derivative financial instruments

Borrowings

52 weeks ended 1 July 2018

Trade and other payables

Derivative financial instruments

Borrowings

Within one year
 £

One to two years 
£

Two to five years 
£

14,594,367

9,450,827

3,553,539

27,598,733

13,933,676

11,265,218

201,732

25,400,626

109,560

6,201,344

3,851,469

10,162,373

402,296

6,181,156

16,811

6,600,263

–

–

17,805

17,805

–

–

–

–

The amounts detailed within derivative financial instruments relate to the gross contractual cash flows of the Group’s forward contracts.

Capital risk management

The Group’s capital management objectives are:

•  to ensure the Group’s ability to continue as a going concern so that it can continue to provide returns for shareholders and 

benefits for other stakeholders; and

•  to provide an adequate return to shareholders by pricing products and services commensurate with the level of risk.

To meet these objectives, the Group reviews the budgets and forecasts on a regular basis to ensure there is sufficient capital to 
meet the needs of the Group.

The capital structure of the Group consists of shareholders’ equity as set out in the Consolidated Statement of Changes in Equity. 
All working capital requirements are financed from existing cash resources and borrowings.

32 .  E V E N T S  S U B S E Q U E N T  TO  T H E  R E P O RT I N G  DAT E  –  G RO U P  A N D  CO M PA N Y

There have been no material events subsequent to the period end and up to 25 September 2018, the date of approval of the 
financial statements by the Board.

33 .  U LT I M AT E CO N T RO L L I N G PA RT Y

The Directors believe that there is no ultimate controlling party of the Group.

FINANCIAL STATEMENTS 
Company Statement of Financial Position

81

Company Statement of Financial Position
As at 1 July 2018

ASSETS

Non-current assets

Investments

Current assets

Trade and other receivables

Cash and cash equivalents

Total assets

LIABILITIES

Current liabilities

Trade and other payables

Total liabilities

NET ASSETS

EQUITY 

Share capital

Share premium

Retained earnings

Capital redemption reserve

Total equity attributable to shareholders

Notes

As at 1 July 2018
 £

As at 2 July 2017 
£

35

36

37

38

39

39

39

9,064,727

9,064,727

8,728,097

192,578

8,920,675

17,985,402

458,956

458,956

458,956

9,064,727

9,064,727

2,727,891

3,672,518

6,400,409

15,465,136

460,238

460,238

460,238

17,526,446

15,004,898

112,838

11,749,487

5,657,820

6,301

17,526,446

112,838

11,749,487

3,136,272

6,301

15,004,898

As permitted by section 408(3) of the Companies Act 2006, a separate Statement of Comprehensive Income, dealing with the 
results of the Parent Company, has not been presented. The Parent Company profit for the period ended 1 July 2018 is £5,003,980 
(2 July 2017: profit £3,699,981).

The financial statements of Hotel Chocolat Group plc, registered number 08612206 were approved by the Board of Directors and 
authorised for issue on 25 September 2018. They were signed on its behalf by:

Matt Pritchard
Chief Financial Officer
25 September 2018

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82 HOTEL CHOCOL AT GROUP PLC 

Annual Repor t and Accounts

Company Statement of Changes in Equity
For the period 1 July 2018

As at 26 June 2016

Profit for the period

Equity as at 2 July 2017

Profit for the period

Dividends paid

Share  
capital
 £

Share 
premium 
£

112,838

11,749,487

–

–

112,838

11,749,487

–

–

–

–

Equity as at 1 July 2018

112,838

11,749,487

Retained 
earnings 
£

(563,709)

3,699,981

3,136,272

5,003,980

(2,482,432)

5,657,820

Capital 
redemption 
reserve 
£

6,301

–

Total 
£

11,304,917

3,699,981

6,301

15,004,898

–

–

5,003,980

(2,482,432)

6,301

17,526,446

FINANCIAL STATEMENTS 
Notes to the Company f inancial statements

83

Notes to the Company f inancial statements
For the period 1 July 2018

3 4 . ACCO U N T I N G  P O L I C I E S

To the extent that an accounting policy is relevant to both Hotel Chocolat Group and Company financial statements, refer to 
the Group financial statements for disclosure of the accounting policy.

Basis of preparation

The financial statements have been prepared in accordance with Financial Reporting Standard 100 (FRS 100): Application of 
Financial Reporting Requirements and Financial Reporting Standard 101 (FRS 101): Reduced Disclosure Framework. The principal 
accounting policies adopted in the preparation of the financial statements are set out below. The policies have been consistently 
applied to all the periods presented, unless otherwise stated.

The financial statements have been prepared on a historical cost basis. The presentation currency used is Sterling.

Disclosure exemptions adopted in preparing these financial statements the Company has taken advantage of all disclosure 
exemptions conferred by FRS 101.

Therefore these financial statements do not include:

•  certain comparative information as otherwise required by EU-endorsed IFRS;

•  the effect of future accounting standards not yet adopted; and

•  disclosure of related party transactions with other wholly owned members of the Group headed by Hotel Chocolat Group plc.

In addition, and in accordance with FRS 101 further disclosure exemptions have been adopted because equivalent disclosures 
are included in the company’s consolidated financial statements. These financial statements do not include certain disclosures in 
respect of:

•  share-based payments;

•  financial instruments (other than certain disclosures required as a result of recording financial instruments at fair value); or

•  fair value measurement (other than certain disclosures required as a result of recording financial instruments at fair value).

35 .  S U B S I D I A RY U N D E RTA K I N G S

Investments in subsidiaries held by the Company as non-current assets are stated at cost less any provision for impairment.

Cost

At beginning of period

At end of period

Carrying amount

52 weeks ended 
1 July 2018 
£

53 weeks ended 
2 July 2017 
£

9,064,727

9,064,727

9,064,727

9,064,727

9,064,727

9,064,727

A list of the significant investments in subsidiaries, including the name, proportion of ownership interest, country of operation and 
country of registration can be found in Note 20.

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84 HOTEL CHOCOL AT GROUP PLC 

Annual Repor t and Accounts

Notes to the Company f inancial statements continued
For the period 1 July 2018

3 6 . T R A D E A N D OT H E R R E C E I VA B L E S  

There were no material receivables which were past due but not impaired at the end of any period.

Other receivables

Amounts due from related parties

52 weeks ended 
1 July 2018 
£

53 weeks ended 
2 July 2017 
£

288,030

8,440,067

8,728,097

288,030

2,439,861

2,727,891

37. C A S H A N D C A S H E Q U I VA L E N T S

To the extent a disclosure is relevant to both the Hotel Chocolat Group and Company financial statements, refer to the Group 
financial statements.

3 8 .  T R A D E A N D OT H E R PAYA B L E S

Accruals

Amounts due to related parties

Total trade and other payables

39. S H A R E C A P I TA L A N D R E S E RV E S

52 weeks ended 
1 July 2018 
£

53 weeks ended 
2 July 2017 
£

300

458,656

458,956

300

459,938

460,238

The share capital, share premium and the capital redemption reserve are consistent with Hotel Chocolat Group plc financial statements. 

Refer to Notes 25 and 26 of the Group financial statements.

4 0 . C A P I TA L CO M M I T M E N T S

There were no amounts contracted for but not provided for as at 1 July 2018 (2 July 2017: £ nil). 

41. R E L AT E D PA RT Y T R A N S AC T I O N S

Amounts owed by and to subsidiaries are disclosed in Notes 36 and 38 respectively, of the Company financial statements.

There are no employees during either period. The remuneration of the Directors of the Company are disclosed within the 
Remuneration report on pages 38 and 39. 

Interests and related party transactions are disclosed in Note 29 of the Group financial statements.

Company information

R E G I S T E R E D  O F F I C E

Mint House 
Newark Close 
Royston 
Hertfordshire SG8 5HL 

CO M PA N Y W E B S I T E

www.hotelchocolat.com 

CO M PA N Y  S E C R E TA RY

Peter M Harris 

A DV I S E R S

Nominated Adviser and Broker

Liberum Capital Limited 
Ropemaker Place 
25 Ropemaker Street 
London EC2Y 9LY

Legal Advisers to the Company

Stephenson Harwood LLP 
1 Finsbury Circus 
London EC2M 7SH 

AU D I TO R S

BDO LLP 
55 Baker Street 
London W1U 7EU 

R E G I S T R A R S

Capita Registrars Limited 
The Registry 
34 Beckenham Road 
Beckenham 
Kent BR3 4TU

FINANCIAL STATEMENTS 
Company information

85

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BRITISH COCOA GROWER

R E G I S T E R E D O F F I C E

Hotel Chocolat Group plc
Mint House 
Newark Close 
Royston 
Hertfordshire SG8 5HL