Quarterlytics / Tobacco / Imperial Brands

Imperial Brands

imb · LSE
Claim this profile
Ticker imb
Exchange LSE
Sector
Industry Tobacco
Employees 10,000+
← All annual reports
FY2019 Annual Report · Imperial Brands
Sign in to download
Loading PDF…
I

M

P

E

R

I

A

L

B

R

A

N

D

S

P

L

C

A

N

N

U

A

L

R

E

P

O

R

T

A

N

D

A

C

C

O

U

N

T

S

2

0

1

9

T   
S   2

0 1 9

R
T

O
N

P
U

E

O

L   R
C
C

A
U
D   A

N
N

A

N
A

 
 
 
 
 
 
OUR PURPOSE

Our purpose is to create something 
better for the world’s smokers with 
our portfolio of high quality next 
generation and tobacco products. 
In doing so we are transforming 
our business and strengthening 
our sustainability and value creation.

OUR VALUES

Our values express who we are and 
capture the behaviours we expect 
from everyone who works for us.

WE CAN

Everything  
is possible, 
together we win

WE SURPRISE

New thinking,  
new actions, 
exceed what’s  
possible

WE ENJOY

Thrive on 
challenge,  
make it fun

I OWN

See it, seize it,  
make it happen

I AM

My contribution 
counts, think free, 
speak free, act 
with integrity

I ENGAGE

Listen,  
share, make  
connections

The following table constitutes our Non-Financial Information Statement in compliance with Sections 414CA and 414CB 
of the Companies Act 2006. The information listed is incorporated by cross-reference. Additional Non-Financial Information 
is also available on our website www.imperialbrands.com.

Reporting requirement

Policies and standards which  
govern our approach1

Information necessary to understand our business  
and its impact, policy due diligence and outcomes

Page 
reference

Environmental matters

•  Occupational health, safety and 

Environmental targets 

environmental policy and framework 

•  Sustainable tobacco programme

International management systems 

Climate and energy 

Reducing waste 

Sustainable tobacco supply   

Supporting wood sustainability

Diverse and engaged workforce

Workplace health and safety

Workforce Engagement Director 

41 and 61

Employees

•  Code of Conduct
•  Our values
•  Group wide employment policy
•  Fairness at work policy
•  Occupational health, safety and 

environmental policy and framework

International management systems

Lost time accident (LTA) rate 

Respecting human rights 

Responsible operations and people 

Sustainable tobacco supply

Tackling child labour 

Responsible operations and people 

Youth access prevention 

Charitable and political donations

How we manage risk   

Governance, risk management and internal control 

Respect for human rights 

Social matters

Anti-corruption
and anti-bribery

•  Human rights policy 
•  Code of Conduct
•  Supplier Code
•  Supplier qualification programme 
•  Modern slavery statement
•  Speaking up policy 

International marketing standards

• 
•  Fontem marketing standards
•  Policy on taxation
•  Community contributions and 

volunteering policy 
Information security policy

• 

•  Code of Conduct
•  Fraud risk management policy
•  Speaking up policy
•  Finance manual
•  Group control matrix

Description of principal 
risks and impact of 
business activity

•  Principal risks and uncertainties
•  Governance, risk management 

and internal control

Description of the  
business model

•  Our business model

Non-financial key 
performance indicators

•  Key performance indicators
•  Sustainability performance indicators

1.  Not all of our Group policies and standards are publicly available 

21

21

21

19

20

20

22

22

21

22

9

21

20

45 and 61

21

21

61

33

55

33 to 40
55

4

16 
17

2019  
OVERVIEW

TOBACCO & NGP 
NET REVENUE*

£8.0bn

+2.2%

ASSET BRAND 
NET REVENUE* 

£5.3bn

+4.4%

REPORTED EARNINGS 
PER SHARE

ADJUSTED EARNINGS 
PER SHARE*

106.0p

-26.2%

273.3p

-1.6%

DIVIDEND PER SHARE

*  Movement on a constant 

currency basis

206.6p 

+10%

PERFORMANCE MEASURES USED THROUGHOUT THE REPORT

Reported 
(GAAP)

Complies with International Financial Reporting Standards and 
the relevant legislation.

Adjusted 
(Non-GAAP)

Non-GAAP measures provide a useful comparison of performance from 
one period to the next. Reconciliations can be found in notes 3, 8, 10 and 30.

Constant 
currency 
basis

Market  
share

Removes the effect of exchange rate movements on the translation of 
the results of our overseas operations. We translate current year results 
at prior year foreign exchange rates.

Market share data is presented as a 12-month moving average 
weighted across the markets in which we operate.

Stick 
equivalent

Stick equivalent (SE) volumes reflect our combined cigarette, 
fine cut tobacco, cigar and snus volumes.

OVERVIEW

Performance Overview
Chairman’s Statement

STRATEGY

Our Strategy

Our Business Model
Our Market
Chief Executive’s Statement
Investment Case
Our Environment
Our Stakeholders
Key Performance Indicators

PERFORMANCE

Sustainability Review
Operating Review
Financial Review
Principal Risks and Uncertainties

GOVERNANCE

Chairman’s Introduction
Board of Directors
Board Engagement
The Board and its Committees
Directors’ Report

Directors’ Remuneration Report

FINANCIALS

Independent Auditors’ Report
Consolidated Income Statement
Consolidated Statement 
of Comprehensive Income
Consolidated Balance Sheet
Consolidated Statement 
of Changes in Equity
Consolidated Cash Flow Statement
Notes to the Financial Statements
Imperial Brands PLC Balance Sheet
Imperial Brands PLC Statement 
of Changes in Equity
Notes to the Financial Statements 
of Imperial Brands PLC

SUPPLEMENTARY INFORMATION

Related Undertakings
Shareholder Information

1
2

3

4
6
8
11
12
14
16

18
23
29
33

41
42
44
46
58

66

87
96
97

98
99

100
101
146
146

147

151
168

O
V
E
R
V
E
W

I

S
T
R
A
T
E
G
Y

P
E
R
F
O
R
M
A
N
C
E

G
O
V
E
R
N
A
N
C
E

F
I
N
A
N
C
A
L
S

I

OUR STRATEGY  
FOR GROWTH

Our strategy is aligned 
to our purpose and 
focuses on creating 
sustainable value

AN EVOLVING 
ENVIRONMENT

Addressing the 
issues posed by our  
changing operating  
environment

ENGAGING WITH 
STAKEHOLDERS

Stakeholder 
engagement is 
essential for the 
growth of the 
business

ENABLING 
GROWTH, 
CREATING VALUE

Managing our 
environmental, 
social and 
governance issues

DELIVERING GOOD 
GOVERNANCE

High standards 
of governance 
underpin our 
long-term  
sustainability

PAGE 3

PAGE 12

PAGE 14

PAGE 18

PAGE 41

CHAIRMAN’S STATEMENT 

This was a difficult year for the Group, one in which our 
financial delivery was impacted by a challenging Next 
Generation Products (NGP) market in the USA and lower than 
expected results in our Africa, Asia and Australasia division. 

On a constant currency basis these factors resulted in 
Tobacco & NGP revenue growth of 2.2 per cent, and a 
1.6 per cent decline in adjusted earnings per share. 
Reported earnings per share declined 26.2 per cent. 
Whilst this is disappointing, we continue to believe that 
NGP provides a significant opportunity to deliver additive 
growth to complement the resilience of our tobacco business.  

We have a robust tobacco value creation model that will 
continue to grow profit and cash flows in the years ahead. 
In NGP we have adjusted our plans for growth in light of the 
volatile environment in the USA and continue to work with 
stakeholders globally to develop a regulatory framework that 
enforces high product and marketing standards.  

NEW DIVIDEND POLICY 

We increased the dividend by 10 per cent this year, in line 
with our long-standing policy. In July the Board announced 
a revised dividend policy to support continued growth and 
optimise returns for shareholders.  

The new policy recognises the Company’s continued strong 
cash generation and the importance of growing dividends 
for shareholders, while providing greater flexibility in 
capital allocation.  

ASSET DIVESTMENT PROGRAMME 

We have identified a number of assets that are not central to 
our growth strategy, including our premium cigar business 
which is in the process of being sold as part of a divestment 
programme that will realise up to £2 billion by May 2020. The 
Board will make a decision at that time regarding the most 
appropriate use of the proceeds. 

A RESPONSIBLE BUSINESS 

We run our business responsibly and take pride in the positive 
stakeholder contributions we make across our international 
footprint, including providing employment for more than 
30,000 people, respecting the natural resources we use and 
contributing around £17 billion every year to governments 
in taxes.  

In May we convened a panel of stakeholders and invited 
them to review our sustainability strategy. This has 
further informed the approach we take to managing our 
environmental, social and governance responsibilities 
and I would like to thank everyone involved for their 
valuable feedback. 

2
2 

Imperial Brands | Annual Report and Accounts 2019
Imperial Brands   Annual Report and Accounts 2019 

This report provides an 
overview of performance 
and the actions we are 
taking to strengthen our 
sustainability and create 
long-term value for 
our stakeholders.  

MARK WILLIAMSON 
Chairman 

BOARD CHANGES 

In February, I announced my intention to step down from 
the Board in anticipation of the requirements of the new 
UK Corporate Governance Code regarding a Chairman’s 
Board tenure. I will be succeeded by Thérèse Esperdy, 
currently Senior Independent Director, who will be 
appointed Chairman on 1 January 2020. 

Thérèse has made a significant contribution since she 
became a Non-Executive Director in 2016 and I am delighted 
that she has agreed to take on this role. Her international 
executive experience and the acute understanding she has 
of the business, the sector we operate in and the concerns of 
investors is invaluable.  

In October Chief Executive Officer Alison Cooper and the 
Board agreed that Alison will step down from the role of 
CEO and from the Board once a suitable successor is found. 
Alison has worked tirelessly and with great energy and 
passion during her 20 years with Imperial, nine of which have 
been as CEO. Under Alison’s leadership the business has been 
simplified and reshaped to strengthen its long-term growth 
potential and around £12 billion in dividends has been 
returned to shareholders. The Board thanks her for the 
tremendous contribution she has made.  

Details of further Board changes are included in our 
Governance Report, which provides an overview of our 
governance framework and the work of the Board and 
its Committees. 

STRENGTHENING DELIVERY 

I would like to thank our employees for all their hard work 
during the year and I know that the learnings taken from 2019 
will be used to drive a stronger performance in 2020. I would 
also like to thank my Board colleagues for their support 
during my 12 years with the Company. 

It has been a privilege to serve as Chairman for five of those 
years and I look forward to seeing Imperial Brands grow and 
prosper as it continues to focus on creating something better 
for the world’s smokers. 

MARK WILLIAMSON 
Chairman 

 
 
 
 
 
 
OUR STRATEGY 

GENERATING 
GROWTH 

Our strategy is aligned to our purpose of creating something better for the world’s smokers and focuses on 
driving performance in three key areas: Tobacco, Next Generation Products (NGP) and Cost and Cash. In tobacco 
we maximise opportunities for our Asset Brands and priority markets. Through our expanding NGP portfolio we 
are providing adult smokers with a range of potentially less harmful alternatives to cigarettes. The approach we take 
to managing cost and cash provides funds to invest in the business and return to shareholders. Our sustainability 
strategy is central to our growth aspirations and frames the way we manage our environmental, social and 
governance issues, with everything we do underpinned by high standards of governance. 

MAXIMISE SUSTAINABLE SHAREHOLDER RETURNS 

LONG-TERM QUALITY GROWTH 

TOBACCO MAXIMISATION  

NEXT GENERATION PRODUCTS 

COST AND CASH 

Clear focus on driving growth in our 
priority markets 
Building the contribution from our 
high-quality Asset Brands 
Market Repeatable Model for growth 

Portfolio of vapour, heated tobacco 
and oral nicotine brands 
4Bs brand adoption model 
for moving adult smokers into 
the NGP category 
Dynamic innovation pipeline 
supports growth 

Disciplined capital allocation 
Simplify operating model 
Lean manufacturing 
Control of overheads 
Maximise cash conversion 

ENABLING THE BUSINESS TO GROW AND CREATE VALUE 

TOBACCO  
SUSTAINABLE SUPPLY 

  NEXT GENERATION PRODUCTS 

REDUCED HARM 

  BEHAVING RESPONSIBLY  
PEOPLE AND OPERATIONS 

HIGH STANDARDS OF GOVERNANCE 

www.imperialbrandsplc.com

3

FINANCIALSGOVERNANCEPERFORMANCESTRATEGYOVERVIEW  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
OUR BUSINESS MODEL

VALUE  
CREATION

We create value through two distinct business growth models, our Market Repeatable Model for tobacco and 
our Brand Adoption Model for NGP. Consistently applying these models to the right markets and the right brands 
is key for delivering quality growth. Our high operating margins drive the strong cash flows that are a hallmark  
of our business and although investment in NGP may initially dilute these margins we expect to see profitability 
improve over time. We use the cash we generate to reinvest to support growth, pay down debt or return to 
shareholders through dividends. 

NEXT GENERATION PRODUCTS

BRAND ADOPTION MODEL

1  
BELIEVE

2  
BUY

4Bs

4 
BELONG

3  
BUY  
AGAIN

TOBACCO MAXIMISATION

MARKET REPEATABLE MODEL

6

1 

5

QUALITY MARKET 
SHARE GROWTH

2

4

3

4

Imperial Brands | Annual Report and Accounts 2019

1 

4

BELIEVE

‘Believe’ is the first element of our 4Bs brand adoption 
model. This is about triggering connections and raising 
awareness of our NGP brands amongst adult smokers 
through a variety of methods, including responsible 
marketing. The aim is to encourage smokers to recognise 
that blu and our other NGP brands are potentially less 
harmful than cigarettes. 

BELONG

We want smokers to stay with our NGP offerings and not 
revert to smoking, so we welcome, for example, blu users 
to belong to a thriving community (blu.com). It is here that 
we deepen our connection with consumers and increase 
the level of interaction. This includes offering exclusive 
access to products and promotions and the chance to 
participate in our bluNation loyalty programme.

RIGHT MARKETS + RIGHT BRANDS

1 

6

5

SIMPLE MARKET FOCUSED PORTFOLIO

Our Market Repeatable Model starts with a simple market 
focused portfolio that is built around an optimal number 
of brands and stock keeping units that are aligned with 
consumer needs. Our strongest offerings are our Asset Brands 
and we focus on driving their performance to generate quality 
market share growth.

HONEST ACCURATE LEARNING

The final step of the model is about continuous improvement 
through honest and accurate learning. Markets measure their 
performance against agreed metrics and learnings are shared 
with the wider business. This includes being honest, both 
when things go well and when things do not turn out as 
planned, ensuring we build capabilities, improve together 
and continually optimise the model.

TAILOR CUSTOMER SOLUTIONS

In a continually evolving regulatory environment, retailers 
are an increasingly important part of the shopper brand 
purchasing experience. We focus on developing strong retail 
partnerships, creating tailored customer solutions that provide 
retailers with real commercial benefits and encourage them 
to become advocates for our brands.

 
 
2

3

2

3

4

BUY

Smokers who believe are inspired to buy. We take an 
omnichannel approach, with sales across traditional 
retail outlets, specialist vape stores and online. Online 
sales are age verified and we insist that our retail 
outlet and vape store partners only ever sell to adults.

BUY AGAIN

‘Buy again’ is about generating repeat purchase. 
A smoker who has had a positive initial experience 
with one of our NGP brands will have the confidence 
to buy again. It is the start of building brand loyalty 
and relies on a frictionless omnichannel experience, 
ensuring our products are always available when and 
where smokers want to buy them.

STRONG 
CASH FLOW

= QUALITY GROWTH

HIGH 
MARGINS

REINVEST

SUSTAINABLE BRAND INVESTMENTS 

Our simple portfolios drive a sharper focus on investments, 
as the lack of complexity makes it easier to prioritise 
investment behind our Asset Brands. We build brand 
equity through a regular drumbeat of targeted initiatives, 
including above-the-line and point of sale advertising 
and consumer activations to create brand awareness.

ALWAYS ON PRICE STRATEGY

The third element of this dynamic growth model is about 
the pricing of our brands. We make sure that all markets 
across our geographic footprint develop and implement 
a consistent pricing strategy for their portfolios and 
continually monitor our operating environment to ensure 
that the pricing of our brands remains competitive.

CORE RANGE EVERYWHERE ALL THE TIME

Ensuring the core range of our brands is always 
available is crucial for building consumer loyalty.  
We make sure that the right brands are available 
in the right outlets at all times. This targeting is 
enabled by the simplicity of our portfolios, which are 
welcomed by retailers as they have less complexity  
to deal with and enjoy lower working capital.

SHAREHOLDER 
RETURNS

CREATING VALUE  
FOR OUR STAKEHOLDERS

CONSUMERS • SHAREHOLDERS • 
SUPPLIERS • RETAILERS • 
 EMPLOYEES • GOVERNMENTS •  
NON-GOVERNMENTAL 
ORGANISATIONS 

Turn to page 14
for more on our stakeholders

www.imperialbrandsplc.com

5

FINANCIALSGOVERNANCEPERFORMANCESTRATEGYOVERVIEW 
 
OUR MARKET 

MARKET 
PRIORITISATION 

We sell our brands and products in a diverse spread of international markets which we manage through three 
distinct divisions: Europe, Americas and Africa, Asia and Australasia (AAA). In the mature tobacco markets of 
Europe, we focus on balancing financial returns with optimising our share positions, while building our presence 
in NGP. The Americas is principally the USA, one of our most important markets for tobacco and vapour, 
and the AAA division offers a number of attractive growth opportunities across our multi-category portfolio. 

NEXT GENERATION PRODUCTS 

NGP represent a significant additive growth 
opportunity for Imperial and we remain focused 
on managing the operational and regulatory 
market challenges associated with a rapidly 
evolving category.  

Our pioneering blu brand sits at the heart of our 
NGP portfolio and is available in the USA, Japan and 
various European markets including the UK, Spain, 
France, Germany and Italy. 

We actively campaign for higher product and 
marketing standards, which are fundamental for 
developing a stable and orderly vapour market.  

Our first heated tobacco offering Pulze was launched 
in the Japanese city of Fukuoka during the year and 
was well-received by consumers. Pulze will be rolled 
out across the country in 2020 and we are also 
evaluating other potential market launches for 
the brand.  

Deteriorating trading conditions in the second half of 
the year, combined with a general slowdown in the 
growth of the vapour category, impacted blu sales 
and as a result, we have adjusted our investment and 
growth plans for 2020.  

We also have a growing range of oral nicotine 
products that are led by our Skruf brand and 
available in an increasing number of European 
markets including Austria, Germany, Switzerland, 
Denmark and the Czech Republic.  

TOBACCO MAXIMISATION 

The 160 tobacco markets in which we sell 
our tobacco products have been classified as 
Priority, Key and Partner. This enables us to 
focus our investments in the markets where 
we can get the biggest return on the money 
we spend.  

This classification has been informed by a detailed 
profit pool analysis that identified where we have the 
best opportunities, capabilities and assets to deliver 
sustainable value creation. In allocating markets to 
one of the three categories, we take into account 
market size, potential growth, affordability, 
regulatory environment and our ability to win. 

This approach provides focus and simplicity to the 
way we operate and is governed by clear principles 
that distinguish the levels of investment and central 
support that each market category gets. Priority 
Markets are our most important markets, accounting 
for 47 per cent of our volume and 72 per cent of our 
operating profit. 

The rest of our geographic footprint is divided into 
23 Key Markets and over 100 Partner Markets. Each 
of these markets has a clear role to play in delivering 
our strategy and achieving our commercial goals. 

6
6 

Imperial Brands | Annual Report and Accounts 2019
Imperial Brands   Annual Report and Accounts 2019 

 
 
 
 
 
VAPOUR 

HEATED 
TOBACCO 

ORAL 
NICOTINE 

USA 

JAPAN 

EUROPE 

JAPAN 

EUROPE 

10 PRIORITY

MARKETS

23 KEY

MARKETS

100+ PARTNER

MARKETS

The largest share of our tobacco investment is allocated to 
Priority Markets, recognising their importance to our success.

Priority Markets include Australia, Germany, the UK and 
the USA. These markets focus on generating quality 
growth in market share, Growth Brand volumes, 
revenue and profit. 

Key Markets focus on delivering profitable growth 
and include Algeria, Greece, Ireland, Laos, Morocco 
and Taiwan. 

In smaller Partner Markets we strive to keep our 
operations as simple as possible and look for 
opportunities to foster mutually beneficial  
partnerships with distributors.  

Partner Markets include Ivory Coast, Vietnam,  
Madagascar and Hungary. 

www.imperialbrandsplc.com
www.imperialbrandsplc.com 

7
7  

FINANCIALSGOVERNANCEPERFORMANCESTRATEGYOVERVIEW 
 
 
 
 
 
 
 
 
 
 
 
 
 
Our tobacco business 
continued to generate 
modest growth, with Next 
Generation Products adding 
to our revenue delivery.  

ALISON COOPER 
Chief Executive 

NEXT GENERATION PRODUCTS 

Our focus on transitioning adult smokers to potentially less 
harmful alternatives to cigarettes is aligned to our purpose: 
to create something better for the world’s smokers.  

We want to see more smokers choosing products with 
lower health risks and encourage them to make that 
change by providing a portfolio of high-quality vapour, 
heated tobacco and oral nicotine products, all underpinned 
by leading-edge science.  

Overall net revenue of our NGP business grew by 48 per cent 
this year, led by the growth of our vapour brand blu in Europe, 
where we have established leading retail positions, and 
Japan. We also made good progress with the roll-out of other 
NGP, including a successful city pilot of our heated tobacco 
product Pulze in Japan and the launch of oral nicotine 
products in several European markets.  

However, we did not make as much progress with blu in the 
USA and Europe as we anticipated. Our own performance fell 
below expectations and was also impacted by deteriorating 
trading conditions, increasing competitor activity and the 
slower than anticipated growth of the vapour category.  

The situation was compounded in the USA, where an 
increasingly volatile regulatory environment coincided with 
a significant step-up in our retail engagement programmes, 
brand investment and consumer promotions. Although this 
activity delivered share gains, overall blu growth was below 
the level we had planned for.  

The volatility in the USA and the broader learnings we have 
gained have led to a reprioritisation of our investment plans. 
In 2020, we are instilling a sharper focus on the category and 
market combinations that offer the greatest opportunities for 
sustainable, profitable growth. We have clear plans to deliver 
a more differentiated blu consumer experience in the coming 
year, coupled with a fresh brand approach that builds a 
stronger emotional connection with adult smokers. 

We are also stepping up our regulatory engagement activities 
to encourage higher product and marketing standards, which 
are critical for creating a stable and orderly vapour market 
that we can invest behind.  

CHIEF EXECUTIVE’S STATEMENT 

We have remained focused on driving the performance of 
our tobacco business, while expanding our Next Generation 
Products (NGP) operations. We achieved success in a number 
of areas, including further revenue and profit growth in 
tobacco and year-on-year NGP net revenue growth.  

However, our overall Group results have fallen short of our 
expectations, impacted by two main factors: a challenging 
vapour market, particularly in the USA, and lower than 
anticipated profit delivery in our Africa, Asia and 
Australasia (AAA) division.  

We are taking action to drive a better performance in 2020, 
which will strengthen our ability to create long-term value 
for our stakeholders. 

RESILIENT TOBACCO RESULTS 

We have a robust tobacco value creation model with a long 
track record of financial delivery, with pricing more than 
offsetting cigarette volume declines to deliver growing 
revenues. We expect this to continue in the years ahead 
and remain focused on maximising opportunities for our 
Asset Brands in our priority markets. 

Our Market Repeatable Model provides a structured 
framework for driving quality tobacco growth and is 
consistently applied across our footprint. 

The resilience of our tobacco business was demonstrated 
with the good performances we delivered in Europe and the 
Americas, which more than offset tough trading conditions 
in the AAA division. 

We achieved share growth in six of our 10 priority markets, 
including in the USA where our focused portfolio strategy 
delivered gains in cigarette and mass market cigars and 
strong financial results. 

In our Europe division we continue to balance market share 
progression with financial delivery, generating good financial 
contributions from a number of our priority markets including 
Germany, the UK and Italy. 

Our share performance was good in the AAA division, with 
gains in our priority markets of Australia, Japan and Russia, 
although our revenue and profit were lower. 

Asset Brands accounted for 65.9 per cent of our tobacco and 
NGP net revenue, up 120 basis points on last year. 

8
8 

Imperial Brands | Annual Report and Accounts 2019
Imperial Brands   Annual Report and Accounts 2019 

 
 
 
 
 
 
PRIORITISING  
RESPONSIBILITIES 

Our commitment to sustainability is central to the  
long-term development of the business, ensuring 
that we maintain a sustainable supply of tobacco, 
develop a pipeline of Next Generation Products and 
operate responsibly at all times. These three focus 
areas define the approach we take to addressing 
our environmental, social and governance 
(ESG) responsibilities. 

During the year we convened an independently facilitated 
panel of stakeholders, including an investor, a consumer, 
an employee, suppliers and representatives from non-
governmental organisations, to review these responsibilities 
and help shape the way we manage them. 

We have prioritised our ESG issues to reflect the panel’s feedback 
and going forward we will provide more information on how 
we are fulfilling our responsibilities in each of these five areas. 
We have also taken on board a number of other suggestions 
and have formally responded to the panel’s key comments in a 
report, which has been published in full on our corporate website.

Overall, our stakeholders feel we are making good progress 
in delivering against our sustainability agenda and did not 
identify any additional ESG issues we should be addressing. 
The panel also approved of the way we have aligned our ESG 
responsibilities with the UN Sustainable Development Goals. 

Y
L
B
I
S
N
O
P

G  R ES

   BEH A V I N

Turn to page 14 
for more on our stakeholders 

This was an extremely valuable engagement exercise for 
Imperial and we are grateful to everyone who took part. 

Turn to page 18 
for more on our sustainability strategy 

The panel was invited to prioritise the most important ESG issues facing Imperial and ranked the top five as follows: 

1

2

3

4

5

CONSUMER  
HEALTH  

  CLIMATE  

  FARMER  

AND ENERGY 

This was considered 
pivotal to the 
sustainability 
of Imperial as 
a successful 
commercial 
business. The panel 
felt every effort 
must be made to 
produce products 
that are potentially 
less harmful to 
health than tobacco. 

  Given the growing 
global concern for 
climate change and 
Imperial’s global 
reach and influence, 
the panel felt that 
climate and energy 
impacted Imperial 
across its value 
chain, from crop 
production to 
manufacturing 
and distribution.  

LIVELIHOODS  
AND WELFARE 

The panel agreed 
that farmer 
livelihoods and 
welfare was 
of paramount 
importance to 
tobacco production 
and that the work 
being done to 
support farmer 
livelihoods 
was vital for 
providing farming 
communities with 
better incomes and 
higher standards 
of living, thereby 
reducing the risk 
of poverty and 
child labour. 

  HUMAN  
RIGHTS 

  WASTE 

  Given the global 
scale of the 
business, it was 
recognised that 
Imperial has the 
potential to impact 
on the communities 
in which it operates. 
Tackling child 
labour in tobacco 
growing and 
addressing 
instances of 
modern slavery 
were seen as 
key priorities. 

This was considered 
to have a huge 
environmental 
impact and the 
panel challenged 
Imperial to explore 
how it can better 
support consumers 
to recycle by 
reducing packaging, 
particularly in 
relation to NGP. 
Imperial’s ambition 
should be to 
produce NGP 
that consist  
entirely of 
recyclable 
components. 

www.imperialbrandsplc.com
www.imperialbrandsplc.com 

9
9  

FINANCIALSGOVERNANCEPERFORMANCESTRATEGYOVERVIEW 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CHIEF EXECUTIVE’S STATEMENT continued 

In addition, in the USA we are focused on finalising our 
premarket tobacco product application (PMTA) for blu, 
which will be submitted to the Food and Drug Administration 
before the May 2020 deadline. 

We still view NGP as a significant additive growth opportunity 
for Imperial and the actions we are taking are strengthening 
the foundations of our NGP business, which in the coming year 
will see a brand refresh for blu and expanding availability of 
our heated tobacco and oral nicotine products. 

AUXLY CANNABIS GROUP INC. 

In July we announced we were diversifying our NGP portfolio 
through a research and development partnership with Auxly 
Cannabis Group Inc., a listed Canadian cannabis company. 
This provides further options for future growth and builds on 
the investment we made in Oxford Cannabinoid Technologies 
last year. 

The transaction was completed in September, ahead of the 
further liberalisation of cannabis regulation in Canada in 
October 2019. At this time, the sale of derivative products, 
such as cannabis edibles, extracts and topicals, will be 
legally permitted.  

As part of the deal we have granted Auxly global licences 
to our vaping technology and access to our innovation 
business, Nerudia. 

COST AND CASH MANAGEMENT 

Optimising cost and cash opportunities is a core element of 
our strategy, enabling us to improve efficiencies and release 
funds for investment. 

Our commitment to capital discipline underpins our focus 
on cash generation and the effective management of our 
working capital. 

We increased NGP investment considerably during the year 
but given the current state of the vapour market we are now 
refining our approach for 2020. We will invest selectively to 
support growth, prioritising blu sales in key markets and 
widening distribution of Pulze and our oral nicotine offerings. 

We made good progress with our cost optimisation 
programme, realising £55 million of annualised savings in 
the year. The programme will deliver £300 million of savings 
a year from our 2020 financial year. 

Cash conversion remained strong at 95 per cent and we 
grew the dividend per share by 10 per cent.  

Following a revision of our dividend policy announced 
by the Board in July, dividend growth will be progressive, 
increasing annually from its current level, taking into 
account underlying business performance. 

CREATING ADDITIONAL VALUE 

In sharpening our focus on the brands, products and markets 
that are essential to our long-term success, we have identified 
assets that are less central to our growth ambitions.  

We are exiting or divesting these assets, including our 
premium cigar business, to create further value for our 
shareholders and to simplify the structure of the business, 
creating a leaner, more agile organisation. 

Over the past two years we have advanced other divestment 
opportunities but chose not to conclude them, largely due 
to a deterioration in tobacco valuations. These opportunities 
will be kept under review but further divestments will only 
be progressed if they will realise appropriate value. 

OUTLOOK 

Tobacco will continue to be resilient, delivering modest 
revenue growth, high margins and strong cash flows, while 
our NGP business provides opportunities for additional 
revenue growth, with its strong growth prospects contributing 
to margins and cash returns over the medium term. 

We remain focused on managing the operational and 
regulatory challenges associated with a rapidly evolving 
NGP category, including active regulatory engagement for 
higher product and marketing standards for vapour. 

Given the increased uncertainties in NGP, we have reduced 
and reprioritised our NGP investment behind the markets and 
categories with the best prospects for sustainable and scalable 
growth and will focus on delivering a stronger performance in 
the coming year. 

We have taken a more cautious approach to our outlook for 
2020, with low single digit revenue and earnings per share 
growth expected, excluding any impact from the divestment 
programme. Performance is expected to be weighted to the 
second half as the benefit of our NGP investment reset takes 
effect through the year. 

Our revised capital allocation policy supports a progressive 
dividend, which will grow annually taking into account 
underlying business performance. 

Towards the end of the year, it was announced that I and 
the Board had agreed that after nine years as Chief Executive, 
I would step down once a suitable successor is found. 

It has been a privilege to be CEO of this business and to have 
worked with such great people. I remain committed to leading 
Imperial during the succession process and would like to 
thank employees around the world for all their hard work 
and support over the years. 

ALISON COOPER 
Chief Executive 

10
10 

Imperial Brands | Annual Report and Accounts 2019
Imperial Brands   Annual Report and Accounts 2019 

 
 
 
INVESTMENT CASE 

COMPELLING 
PROPOSITION 

We offer a compelling investment proposition. We are delivering quality growth from tobacco and additive growth 
from Next Generation Products (NGP). Our ways of working are efficient and cost effective and we take a rigorous 
approach to capital discipline and cash generation. Everything we do is underpinned by high standards of governance 
and a robust sustainability strategy. 

QUALITY 
GROWTH FROM 
TOBACCO 
MAXIMISATION 

INVESTING FOR QUALITY GROWTH  
Imperial Brands has an attractive portfolio of brands and markets to deliver long-term profitable 
growth. The successful implementation of our strategy prioritises investment behind our 
Market Repeatable Model in those markets and products that offer the best returns. 

Over many years we have developed a proven track record of achieving strong price/mix growth 
to offset industry volume declines and enhance profitability.  

SIGNIFICANT 
ADDITIVE 
GROWTH 
OPPORTUNITY 
FROM NGP 

  CREATING SOMETHING BETTER 

In creating something better for the world’s smokers we are encouraging smokers to transition 
to potentially less harmful NGP. In doing so, we are considerably enhancing our revenue delivery 
and view NGP as a significant additive growth opportunity for Imperial Brands, given our low global 
cigarette market share. We have assembled a strong portfolio of vapour, heated tobacco and oral 
nicotine products and this, combined with our excellence in science and innovation, positions us 
well to deliver sustainable growth in the years ahead.  

NEW WAYS  
OF WORKING 
DRIVING COST 
EFFICIENCIES 

  SIMPLIFICATION AND COST EFFICIENCIES CREATE VALUE 

The changes we are making to our ways of working are creating a business that is better equipped to 
deliver quality growth in both tobacco and NGP. Our focus on business simplification and complexity 
reduction is enabling us to drive cost efficiencies and improve agility.  

RESPONSIBLE 
BEHAVIOUR 

  STRONG GOVERNANCE AND SUSTAINABILITY AGENDA 

We recognise some of our products are controversial but the way we operate is not. 

High standards of governance are integral to our long-term success and we ensure the business is 
governed and managed in an open and transparent manner at all times. We have a sustainability 
strategy that is fully aligned with our commercial objectives and enables the business to grow and 
create value. 

CAPITAL 
DISCIPLINE  
AND CASH 
GENERATION 

  ACTIVE CAPITAL ALLOCATION AND STRONG CASH GENERATION 

Our business generates strong cash flows as a result of our intrinsically high operating profit margins, 
coupled with our ability to convert a substantial proportion of profits to cash. Although NGP may 
initially dilute margins we expect to see profitability improve over time. To sharpen our focus on the 
brands, products and markets that are core to our strategy, we are divesting assets that are less central 
to our strategic agenda. 

SUSTAINABLE 
SHAREHOLDER 
RETURNS  

  PROGRESSIVE DIVIDEND GROWTH 

In July 2019 we announced a change to our shareholder distributions policy as part of a wider review 
of our capital allocation priorities which support continued investment in business growth, funded by 
a strong but efficient balance sheet. 

For the current financial year ending 30 September 2019 we reaffirmed that the dividend will grow 
by 10 per cent. Thereafter the dividend will be progressive, growing annually from the current level, 
taking into account underlying business performance.  

The revised policy recognises the Company’s continued strong cash generation and the importance 
of growing dividends for shareholders, while providing greater flexibility in capital allocation. 

www.imperialbrandsplc.com
www.imperialbrandsplc.com 

11
11  

FINANCIALSGOVERNANCEPERFORMANCESTRATEGYOVERVIEW 
 
 
 
OUR ENVIRONMENT 

EVOLVING 
ENVIRONMENT 

How do you seek to influence regulation? 

We seek to constructively engage with regulators and 
encourage them to draw on our substantial expertise 
when considering legislative measures. 

Our engagement with regulators and other 
stakeholders is increasingly centred on education 
about the potential public health benefits of NGP and 
the importance of the science that underpins them. 

These conversations are fundamental to getting future 
regulation right, particularly as the NGP landscape is 
developing so fast.  

We recognise that regulators need the right 
information, from the right sources, to have the 
confidence to be able to make important decisions 
around these products and we’re committed to 
supporting this process. 

What trends are you seeing in the development 
of NGP regulation? 

Essentially, we’re seeing two broad philosophies 
playing out. On the one hand, there’s the approach of 
‘prove it before you sell it’, where regulatory standards 
are put in place to ensure products do what they 
say before they are sold. This is epitomised by the 
approach taken by the Food and Drug Administration 
(FDA) in the USA.  

In other countries, the harm reduction potential of 
NGP is accepted early and regulation enables these 
products to go on sale as soon as possible. In the UK, 
for example, adult smokers are being encouraged to 
make the transition through clear communication that 
focuses on the health risks of combustible cigarettes 
compared with the risks associated with NGP. 

Why are you promoting potentially less harmful 
NGP at the same time as continuing to sell cigarettes?  

The continued growth of NGP depends on the 
profits generated by our tobacco business. We use 
the strong cash flows from tobacco to develop our 
NGP operations, investing in technology, innovation, 
science and brands to create a compelling portfolio 
of products with potentially lower health risks.  

As much as we want to see increasing numbers of 
adult smokers transition to NGP, we have to recognise 
that a significant number still choose to smoke 
cigarettes or use other tobacco products, and it’s 
important that they are supplied by responsible 
companies like Imperial. 

MATTHEW PHILLIPS 
Chief Development Officer  

It’s vital we have a 
legislative framework 
that raises standards 
and gives smokers the 
confidence to try Next 
Generation Products. 

Our operating environment is evolving rapidly, with 
regulatory and social change influencing trends in 
nicotine consumption and an increasing number 
of smokers switching to potentially less harmful 
Next Generation Products (NGP) such as vapour, 
oral nicotine and heated tobacco products.  

The value of the world tobacco market, however, 
remains significant at approximately US$785 billion 
(excluding China) with over 5,400 billion cigarettes 
consumed a year. Around a billion adults still 
choose to smoke and will continue to do so well 
into the future. 

Here, Chief Development Officer Matthew Phillips 
answers key questions about some of the issues 
related to our evolving environment. 

12
12 

Imperial Brands | Annual Report and Accounts 2019
Imperial Brands   Annual Report and Accounts 2019 

 
 
 
 
 
What exactly has been happening with vapour in 
the USA during the year? 

What do you see as the biggest risk, in regulatory 
terms, to effective NGP legislation? 

The vapour environment has become extremely volatile 
and the growth of the category has significantly slowed 
due to health and youth access concerns. 

It’s distressing to see reports of death and ill-health 
being linked to vapour products. To our knowledge our 
blu brand has not been implicated and according to the 
Centers for Disease Control and Prevention, most cases 
are linked to the use of illicit vaping products. 

In terms of youth access, federal legislators have put 
forward a number of proposals to stop vapour products 
getting into the hands of young people, including an 
increase in the purchase age from 18 to 21 and banning 
flavours. In parallel, many states have moved ahead 
with their own regulatory and excise agendas.  

What are you doing to make sure your NGP aren’t 
getting into the hands of young people? 

No one wants to see young people smoking, vaping 
or using any other NGP, we’re very clear on that at 
Imperial: these products are for adult smokers only.  

As a result of that firmly held belief, the issue of youth 
access prevention has always been a priority across 
our tobacco footprint and the robust approach we take 
is extended to the way we market and sell NGP.  

Our prevention programme includes prohibiting 
underage online sales through age verification 
systems and monitoring transactions for fraudulent 
activity, unauthorised wholesaling and sales by proxy, 
where products are purchased on behalf of minors.  

We also demand stringent commitments to prevent 
underage access from our retail partners and enforce 
these through random compliance checks.  

The responsible way we conduct ourselves is 
enshrined in the marketing standards we have for 
tobacco and vapour and both documents are published 
in full on our website. 

What about the use of flavours? Doesn’t that attract 
non-smokers, particularly children? 

No, we don’t believe they do. A growing body of 
research shows flavours play a critical role in 
attracting and retaining adult smokers into the 
vaping category, directly contributing to tobacco 
harm reduction and declining smoking rates.  

Our own research among adult vapers in the USA, 
shows that the adult smoker journey to vaping 
often begins with familiar flavours like tobacco and 
menthol. However, the vast majority later progress 
to other flavours. 

So, we cannot ignore the importance of flavours to the 
vapour category but we must ensure that they are not 
marketed in a way that appeals to young people. 

The biggest risks are over-regulation and over-
taxation of NGP before they have the chance to 
develop and be properly understood by consumers. 
We believe these heavy-handed responses stem from 
misunderstandings about the nature of NGP and their 
conflation with tobacco products.  

NGP are an entirely different proposition to tobacco, 
given their potentially reduced risk profile and 
the technology they deploy, and we believe they 
have a significant role to play in tobacco harm 
reduction policies. 

How are tobacco control policies impacting your 
business and are you concerned about the continual 
decline in tobacco volumes? 

Tobacco continues to be highly regulated and in a 
variety of different ways. This has been the case for 
many years and we’re very experienced at managing 
the impact. 

Moving forward, we believe tobacco control policies 
should evolve to fully recognise and leverage the 
public health potential NGP offers. As I said earlier, 
it’s vital we have a legislative framework that raises 
standards and gives smokers the confidence to 
try NGP. 

As for volume declines, this is something else we’ve 
been effectively managing for a long time. The scale of 
decline varies from market to market and is still more 
than offset by pricing.  

What are you doing to make sure your brands and 
products aren’t being smuggled? 

The smuggling and counterfeiting of tobacco remains 
a significant global problem and the consequences 
are considerable as children can more easily obtain 
cigarettes, smokers are deprived of the quality they 
expect and governments and legitimate retailers 
are deprived of revenues. Much of the problem is 
down to disproportionate regulation and excessive 
excise policies. 

We’re committed to tackling illicit trade and apply 
stringent controls to our distributors. We also employ 
a dedicated team of specialists to help disrupt the 
supply of illegal cigarettes and a lot of the work they 
do involves partnering with law enforcement agencies. 
In 2019 the intelligence we shared with these agencies 
resulted in 360 million illicit cigarettes being seized.  

www.imperialbrandsplc.com
www.imperialbrandsplc.com 

13
13  

FINANCIALSGOVERNANCEPERFORMANCESTRATEGYOVERVIEW 
 
 
OUR STAKEHOLDERS

ENGAGING  
STAKEHOLDERS

Our business model creates value for a broad range of stakeholders.

Building and maintaining trust with our stakeholders underpins the success and reputation of Imperial Brands. 
Through stakeholder collaboration we aim to grow the business, minimise our environmental impact, 
make a positive social contribution and uphold high standards of governance.

Regular engagement with consumers, shareholders, suppliers, retailers, employees, governments and  
non-governmental organisations is not only the right thing to do, it also helps us make better business decisions.

  CONSUMERS

MILLIONS OF ADULTS WORLDWIDE CHOOSE 
TO ENJOY OUR PRODUCTS 

We want smokers to switch to potentially less 
harmful alternatives to cigarettes and welcome 
opportunities to highlight the leading-edge science 
that underpins our Next Generation Products.

  SUPPLIERS

WE ARE COMMITTED TO PURCHASING 
TOBACCO FROM RESPONSIBLE SUPPLIERS

We engage with our tobacco leaf suppliers to 
ensure they work with farmers to maximise 
their yields and eliminate child labour.

  SHAREHOLDERS

£12 billion

PAID TO OUR SHAREHOLDERS SINCE 2010

We seek to maximise sustainable returns for 
our shareholders and have a strong track record 
of creating wealth for the people directly and 
indirectly invested in our business.

14

Imperial Brands | Annual Report and Accounts 2019

  RETAILERS

OUR PRODUCTS ARE SOLD IN A DIVERSE 
RANGE OF OUTLETS WORLDWIDE 

We focus on developing strong partnerships 
that support the commercial goals of retailers, 
while working with them to ensure they only 
ever sell our products to adults.

  GOVERNMENTS

£17 billion

RETURNED TO GOVERNMENTS EACH YEAR

We comply with all national and international 
laws on corporate and tobacco taxation 
and engage constructively with authorities 
worldwide to help combat illicit trade.

www.imperialbrandsplc.com

15

  EMPLOYEES

32,700

WE ARE PROUD OF THE DIVERSE NATURE 
OF OUR WORKFORCE 

The dynamic combination of our international scale, 
clear purpose and entrepreneurial spirit offers our 
people exciting career development opportunities. 

  NON-GOVERNMENTAL 

ORGANISATIONS 

WORKING TOGETHER TO ADDRESS CHALLENGES 
AND REALISE OPPORTUNITIES 

We are transparent about the way we run 
our business and welcome the opportunity to 
engage with a broad range of non-governmental 
organisations, no matter what their views 
on tobacco.

FINANCIALSGOVERNANCEPERFORMANCESTRATEGYOVERVIEW 
KEY PERFORMANCE INDICATORS 

MEASURING 
PERFORMANCE 

We use these key performance indicators and the metrics in the Operating Review to assess the progress we are 
making in delivering our strategy. As the business continues to grow, these measures are likely to change to reflect 
our evolving strategic priorities. 

TOBACCO & NGP  
NET REVENUE1 (£BN) 

ADJUSTED EARNINGS  
PER SHARE1 (PENCE) 

ASSET BRANDS  
NET REVENUE (£BN) 

2019

2018

2017

8.0

7.7

7.8

2019

2018

2017

273.3

272.2

267.0

2019

2018

2017

PERFORMANCE 

PERFORMANCE 

PERFORMANCE 

5

6

7

8

5.3

5.0

4.9

5

6

Tobacco & NGP net revenue was up 
2.2 per cent on a constant currency basis. 
Tobacco net revenue increased by 1.1 per cent 
and NGP revenue was up by 48.0 per cent. 

DEFINITION 

Tobacco & NGP net revenue comprises tobacco 
and NGP revenue less duty and similar items, 
excluding peripheral products. 

Adjusted earnings per share was down 
1.6 per cent on a constant currency basis. 
Reported earnings per share declined by 
26.2 per cent. This is explained in the 
Financial Review. 

DEFINITION 

Adjusted earnings per share represents 
adjusted profit after tax attributable to the 
equity holders of the Company divided by the 
weighted average number of shares in issue 
during the period, excluding shares held to 
satisfy employee share plans and shares 
purchased by the Company and held as 
treasury shares. 

Asset Brands net revenue increased by  
4.4 per cent on a constant currency basis. 
Asset Brands account for 65.9 per cent of our 
total revenue, up 120 basis points on last year. 

DEFINITION 

Asset Brands net revenue is revenue from 
our most important tobacco brands and 
blu less duty and similar items, excluding 
peripheral products. 

TOBACCO & NGP OPERATING  
MARGIN (%) 

DIVIDEND PER SHARE  
(PENCE) 

RETURN ON  
INVESTED CAPITAL (%) 

2019

2018

2017

44.1

46.0

46.3

2019

2018

2017

206.6

187.8

170.7

2019

2018

2017

14.4

14.2

14.3

PERFORMANCE 

PERFORMANCE 

PERFORMANCE 

We have delivered consistently high operating 
margins despite increasing investment in the 
business. Excluding our NGP operations, our 
tobacco operating margin increased by  
60 basis points. 

Dividend per share grew by 10 per cent. 
From next year dividend growth will be 
progressive, increasing annually from its 
current level taking into account underlying 
business performance. 

DEFINITION 

DEFINITION 

Tobacco & NGP operating margin is adjusted 
operating profit divided by tobacco and NGP 
net revenue expressed as a percentage. 

Dividend per share represents the total annual 
dividends, being the sum of the paid interim 
dividend and the proposed final dividend for 
the financial year. 

Return on invested capital remained strong, 
underlining our continued focus on capital 
discipline and our capital-light approach  
to NGP. 

DEFINITION 

Return on invested capital measures the 
effectiveness of capital allocation and is 
calculated by dividing adjusted net operating 
profit after tax by invested capital. Invested 
capital is adjusted total equity and reported 
net debt. 

1. KPIs used as bonus and LTIP performance criteria for Executive Directors. See Remuneration Report on page 66 for more information. 

16
16 

Imperial Brands | Annual Report and Accounts 2019
Imperial Brands   Annual Report and Accounts 2019 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  NON-FINANCIAL KPIs 

TOTAL SHAREHOLDER  
RETURN1 

ENERGY CONSUMPTION (GWH)1, 2 

ABSOLUTE CO2 EQUIVALENT 
EMISSIONS (TONNES)1, 2 

240

180

120

60

Imperial Brands Return Index

FTSE 100 Return Index

2019

2018

2017

2014

2015

2016

2017

2018

2019

815

842

873

2019

2018

2017

108,241

150,348

258,589

110,899

154,737

265,636

118,198

153,663

271,861

CO2e Scope 1         CO2e Scope 2

PERFORMANCE 

PERFORMANCE 

PERFORMANCE 

This was a challenging year for the Company 
in which we underperformed the FTSE 100 by 
24 per cent. 

DEFINITION 

Total shareholder return is the total 
investment gain to shareholders resulting 
from the movement in the share price and 
assuming dividends are immediately 
reinvested in shares. 

Our absolute energy consumption reduced 
by 7 per cent compared to the 2017 base year. 
Our 2019 relative energy consumption is 
101,913 kWh/£million. 

During the year we set a new science-based 
target for carbon reduction. Our total Scope 1 
and 2 emissions reduced by 5 per cent 
compared to the 2017 base year. 

DEFINITION 

DEFINITION 

We measure relative indicators against 
‘£million’ tobacco and NGP net revenue. 
Energy consumption covers the energy used 
in our offices, manufacturing sites and by 
our sales fleet vehicles. The energy we use 
originates from a variety of sources including 
fossil fuels and renewable sources. 

We report on greenhouse gas emissions 
resulting from the operations that fall within 
our consolidated financial statements, using 
the operational control reporting approach.  
We report on the seven main greenhouse 
gases and report in terms of tonnes of CO2 
equivalent (CO2e).  

CASH CONVERSION  
RATE1 (%) 

  WASTE (TONNES)1, 2 

LOST TIME ACCIDENT FREQUENCY 
RATE (PER 200,000 HOURS)1, 3 

2019

2018

2017

95

97

96

2019

2018

2017

41,089

43,388

49,141

2019

2018

2017

0.40

0.46

0.36

PERFORMANCE 

PERFORMANCE 

PERFORMANCE 

Strong cash generation and effective  
working capital management delivered  
cash conversion of 95 per cent. 

DEFINITION 

Cash conversion is calculated as cash flow 
from operations pre-restructuring and 
before interest and tax payments less net 
capital expenditure relating to property, plant 
and equipment, software and intellectual 
property rights as a percentage of adjusted 
operating profit. 

We have decreased waste by 16 per cent 
compared to the 2017 base year. We seek 
to minimise the waste and waste to landfill 
associated with our production processes 
through a combined approach of reduce, 
reuse and recycle.  

Initiatives aimed at reducing slips, trips and 
falls and improving standards in our sales 
operations delivered a lower Lost Time 
Accident frequency rate. This has resulted 
in a 13 per cent decrease in the LTA rate 
compared to last year. 

DEFINITION 

DEFINITION 

This includes waste from manufacturing sites 
and main offices, excluding Logista and Sales 
and Marketing entities. It does not include any 
material which is re-used. 

A Lost Time Accident is an ‘on-the-job’ 
accident that results in an employee being 
unable to return to work for a minimum of  
one full day.  

1. 2019 data has been independently assured by PwC. Our Reporting Criteria document contains detail on definition 

and scope of all non-financial KPIs. See www.imperialbrandsplc.com/sustainability for more information. 

2. Our 2019 environmental data follows the reporting period Q4 financial year 2018 to Q3 financial year 2019. This is 
to allow for data collection, validation and external assurance. 2019 fleet fuel data is for the full 2019 financial year.

3. Our health and safety data is for the full 2019 financial year. 

www.imperialbrandsplc.com
www.imperialbrandsplc.com 

17
17  

FINANCIALSGOVERNANCEPERFORMANCESTRATEGYOVERVIEW 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
SUSTAINABILITY REVIEW 

ENABLING 
GROWTH 

Our sustainability strategy creates shared value for our stakeholders and is integral to the long-term growth of the 
business, ensuring that we develop a pipeline of Next Generation Products, maintain a sustainable supply of tobacco 
and operate responsibly at all times. Our strategy is aligned with the UN Sustainable Development Goals (SDGs), 
which aim to have a transformational impact on the world by 2030 by addressing global challenges such as poverty, 
availability of clean water, inequality and climate change. 

Our strategy focuses on the areas 
that have the greatest significance 
to us and our stakeholders: 

REDUCED HARM NEXT GENERATION 
PRODUCTS (NGP) 

developing alternative products that 
are potentially less harmful to health 

A SUSTAINABLE TOBACCO SUPPLY 

maintaining sustainable agricultural 
practices to ensure a consistent, quality 
supply of tobacco 

RESPONSIBLE OPERATIONS  
AND PEOPLE 

behaving responsibly at all times and 
providing a safe and rewarding work 
environment for employees 

Y
L
B
I
S
N
O
P

G  R ES

   BEH A V I N

These three pillars of our strategy are designed to enable 
growth and create value and define the approach we take 
to addressing our environmental, social and governance 
(ESG) responsibilities.  

During the year we convened an independently facilitated 
panel of stakeholders to review these responsibilities and 
help shape the way we prioritise and manage ESG issues. 

A summary of the panel’s feedback is available on 
page nine. The full report is published on our website: 
www.imperialbrandsplc.com 

Our sustainability performance is subject to independent 
assurance and verification. We measure our environmental 
performance by comparing our results with a 2017 baseline 
year, using independently assured data.  

Each year we participate in the CDP (formerly the Carbon 
Disclosure Project) climate change and water programmes. 
Due to a change in CDP’s reporting timeframes, CDP is unable 
to publish company ratings until early 2020. Once their report 
is published, details will be made available on our website. 

The following pages provide an overview of our performance 
in 2019. More information is available on our website, where 
we also provide details of how our values shape the way we do 
business and publish our Code of Conduct and Supplier Code 
in full. 

18
18 

Imperial Brands | Annual Report and Accounts 2019
Imperial Brands   Annual Report and Accounts 2019 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
REDUCED HARM  

Our focus on science and research and development underpins our commitment to create something better 
for the world’s smokers. We want smokers to transition to potentially less harmful alternatives to cigarettes 
and have developed a portfolio of Next Generation Products (NGP) that have the potential to reduce  
smoking-related disease. 

CONSUMER HEALTH 

We encourage adult smokers to transition to NGP by 
providing them with high quality products, underpinned 
by leading-edge science. 

Our NGP portfolio includes the pioneering blu vapour brand, 
oral nicotine and heated tobacco products. 

The scientific research we undertake and monitor continually 
improves our knowledge of tobacco and the diseases 
associated with smoking. We use the findings to develop 
and assess NGP that have potentially lower health risks. 

We conduct and publish peer reviewed research and 
commission independent research. All of our research 
continues to build scientific confidence in the potential for 
our NGP to substantially reduce the risks of smoking. Our 
latest published vaping study showed that in laboratory tests, 
blu vapour showed no evidence of damage to human lung 
cells, even after 400 continuous puffs. 

This builds on our previous research which has shown that 
blu vapour is over 95 per cent less toxic than smoke from 
a cigarette, contains up to 99 per cent fewer toxicants and 
carcinogens and does not negatively impact indoor air quality. 

We invest significantly in harm reduction initiatives and 
during the year we restructured our science team to further 
strengthen our capabilities and enhance our ability to drive 
commercial success in NGP. 

We are proud of our science credentials and welcome 
opportunities to discuss our findings and provide insights 
into our research and development activities. 

Our 2019 stakeholder engagement programme included 
presenting our work to a number of important industry 
conferences including the Society for Research on 
Nicotine and Tobacco, the Society of Toxicology and 
CORESTA (Cooperation Centre for Scientific Research 
Relative to Tobacco). 

More information is available at our science 
websites: www.imperialbrandsscience.com and 
www.fontemscience.com 

STRONG INNOVATION CAPABILITIES 

Innovation is key to ensuring we have a continually evolving 
portfolio of high quality NGP that appeal to adult smokers. 

We offer smokers a variety of products designed to meet 
their differing needs and improve smoker conversion rates. 

The capabilities of our innovation business Nerudia are 
extensive, spanning the three NGP categories that make 
up our portfolio: vapour, oral nicotine and heated tobacco. 

The Nerudia team works cross-functionally throughout all 
stages of product development, from concept to launch and 
beyond, enabling fast and agile delivery from idea to shelf. 

During the year we launched our first heated tobacco product, 
Pulze, in Japan. By taking the time to properly understand 
what smokers want from a heated tobacco product, we have 
been able to develop a high calibre device that delivers a 
consistent and uniquely personalised experience. 

Our innovation pipeline continues to develop, ensuring 
we have a regular supply of new products designed to 
accelerate smoker conversion rates and stop smokers 
reverting to tobacco. 

REDUCING WASTE 

We also continue to look at how we can improve the 
sustainability of NGP materials and packaging. This includes 
looking at ways of increasing the amount of recycled and 
recyclable packaging used in our products. 

As part of this work we have commissioned an independent 
lifecycle assessment of a blu device. This assessment 
examines all stages of the device’s life from raw materials to 
production, distribution, use and disposal, and the results will 
enable us to better understand and manage the environmental 
impact of NGP. 

www.imperialbrandsplc.com
www.imperialbrandsplc.com 

19
19  

FINANCIALSGOVERNANCEPERFORMANCESTRATEGYOVERVIEW 
 
 
 
 
 
 
 
 
 
SUSTAINABILITY REVIEW continued 

SUSTAINABLE TOBACCO SUPPLY 

We insist on high supply chain standards and are committed to purchasing tobacco from socially and 
environmentally responsible suppliers. We stop purchasing from any supplier who persistently fails to 
deliver our required performance standards. 

‘ 

In Mozambique and Malawi, which are strategic tobacco leaf 
sourcing locations for Imperial, we continue to fund water 
conservation projects. These projects are designed to address 
water scarcity and include the provision of ponds, bore-holes, 
dams and weirs for clean water access for local communities, 
as well as crop irrigation. 

Where we directly source leaf from farmers, our agronomists 
and field technicians provide on the ground support and 
training. In Madagascar and Laos this includes educating 
farming communities about soil and water conservation, 
irrigation techniques, crop rotation and energy efficient 
tobacco curing.  

As well as mitigating the effect of climate change, these 
initiatives secure future tobacco supplies and are essential for 
providing farmers with a better income and higher standards 
of living, thereby reducing poverty and the reliance on 
child labour.  

RESPECTING HUMAN RIGHTS 

Our respect for human rights extends throughout our 
operations and is reflected in our Human Rights Policy, Code 
of Conduct, Modern Slavery Statement, Supplier Code and 
our supplier programmes STP and the Supplier Qualification 
Programme. All these materials are published on our website. 

We remain committed to strengthening our processes 
in addressing modern slavery. Our Modern Slavery Act 
Statement details the steps we take to mitigate the risk of 
slavery and human trafficking occurring within our business 
and supply chain.  

We are proud to be a founding member of the Slave Free 
Alliance (SFA). The SFA is part of the anti-slavery charity 
Hope for Justice and works with businesses to help them 
achieve slave-free supply chains.  

Towards the end of the year we invited the SFA to review all of 
the policies that underpin our Modern Slavery Act Statement. 
The SFA identified some good practices within our supply 
chain and also highlighted opportunities for improvements, 
including ways of improving our training and our processes for 
identifying modern slavery risks. We will action these in 2020. 

TACKLING CHILD LABOUR AND IMPROVING 
FARMER LIVELIHOODS 

Our Sustainable Tobacco Programme (STP) defines our 
standards for the purchase of tobacco leaf. All our tobacco 
suppliers are required to participate in STP, which enables 
continuous improvement through a measurement framework 
that involves a combination of self-assessment, third party 
review and our own supplier engagement. 

According to the International Labour Organization 108 million 
children work in agricultural sectors, including tobacco growing. 
We continue to make every effort to stop child labour happening 
in our supply chain through the STP, our Leaf Partnership 
Programme and our support of the Eliminating Child Labour 
in Tobacco Growing (ECLT) Foundation.  

The ECLT works with communities in tobacco producing 
regions to address the complex root causes of child labour 
such as poverty, lack of education and insufficient decent 
work opportunities. 

Our Leaf Partnership Programme funds projects that 
enhance the livelihoods of farmers and the environmental 
sustainability of their activities, including reducing their 
overall labour requirements and improving their operational 
and resource-use efficiency.  

We have a particular focus on supporting farmers in Africa, 
including working with suppliers and communities to reduce 
the reliance on wood, which may be used as either a fuel for 
curing tobacco or as construction material for barns. 

We invest in projects that will increase the number of  
fuel-efficient curing barns and reduce the level of wood 
consumption and continue to work with suppliers to achieve 
wood sustainability for our African farmers by 2022. This 
involved planting around a million trees in 2019. 

20
20 

Imperial Brands | Annual Report and Accounts 2019
Imperial Brands   Annual Report and Accounts 2019 

 
 
 
 
 
 
 
 
 
 
RESPONSIBLE OPERATIONS AND PEOPLE 

We take pride in behaving responsibly and running our business the right way. It’s not just the right thing to do, 
it underpins the ongoing growth and development of Imperial Brands. 

YOUTH ACCESS PREVENTION 

Tobacco and NGP are for adults only. We do not want minors 
to use any of our products and take youth access prevention 
very seriously. 

Legislation governing the way tobacco should be marketed 
and sold exists in most countries. We also have our own 
stringent Imperial Brands International Marketing Standard 
(IMS), which is published in full on our corporate website. 

All Imperial Brands companies and employees, and the 
agencies who work with us, must adhere to our IMS and 
local legislation at all times. To support IMS awareness and 
understanding we have developed an e-learning module that 
is available in 11 languages.  

We have an equally stringent IMS for NGP and fully support, 
and advocate for, legislation prohibiting sales of NGP to 
minors. This IMS can also be viewed on our corporate website. 

We voluntarily implement a number of youth access 
prevention initiatives, including online age-verification 
mechanisms and clear product labelling that states ‘not for 
sale to minors’.  

We also work with retailers to reinforce the message that 
tobacco and NGP are solely for adults and support initiatives 
aimed at preventing the sale of our products to minors, 
including schemes that highlight the minimum age at the 
point of sale. 

RESPONSIBLE USE OF SOCIAL MEDIA 

When used responsibly, we believe social media has an 
important role to play in ensuring greater awareness of the 
lower risk profile of NGP and agree with regulators that such 
communication should only ever be aimed at adult smokers.  

Instances of our employees and agencies failing to follow 
our strict guidelines are rare. Whenever we have been made 
aware of inappropriate social media use, we have immediately 
removed any offending posts and taken appropriate action 
after conducting a thorough investigation. 

LONG-TERM ENVIRONMENTAL TARGETS 

We are focused on reducing our environmental impact by 
minimising waste, improving energy efficiency and reducing 
emissions. We have made good progress over the last decade 
and in 2019 we developed new long-term environmental 
targets for the next 10-30 years.  

By 2030, from a 2017 base year, we will:  

reduce the amount of waste we generate by 20 per cent 
reduce the amount of waste to landfill by 50 per cent 
increase recycling by 75 per cent 
reduce water use by 15 per cent 
reduce energy consumption by 25 per cent 

Our 2019 environmental performance data is reported in our 
Key Performance Indicators section on pages 16-17 and on our 
corporate website.  

CLIMATE AND ENERGY 

We have reported on our approach to managing and mitigating 
climate related risks and opportunities for a number of years, 
both within our sustainability reporting and CDP disclosures.  

We are committed to increasing our disclosure and 
implementing the recommendations from the Taskforce on 
Climate-related Financial Disclosures and provide additional 
climate and energy information on our corporate website. 

Our carbon reduction targets have been validated and 
approved by the Science Based Targets initiative. By 2030 
we will reduce our Scope 1 and 2 emissions by 25 per cent 
and our Scope 3 emissions by 20 per cent.  

We continue to participate in the CDP Supply Chain 
Programme to gather information about how our major 
tobacco and NGP suppliers are managing climate change 
and water matters.  

In our manufacturing operations we use environmental 
management systems independently certified to the 
international standard ISO 14001 to drive environmental 
performance improvement. Eighty-six per cent of our 
factories were certified as of 30 September 2019. 

Additional environmental performance data is available 
on our corporate website.  

www.imperialbrandsplc.com
www.imperialbrandsplc.com 

21
21  

FINANCIALSGOVERNANCEPERFORMANCESTRATEGYOVERVIEW 
 
 
 
 
 
 
 
 
 
 
 
 
SUSTAINABILITY REVIEW continued 

A DIVERSE GLOBAL WORKFORCE 

We are proud of the diverse nature of our international 
workforce and recognise the benefits it brings to our business. 

We employ around 32,700 people from different backgrounds 
and cultures, including 13,559 women, representing 42 per cent 
of our total workforce.  

At a senior leadership level, 11 per cent of the Operating 
Executive and 40 per cent of the Board are female, as of 
30 September 2019. The Board is committed to increasing the 
representation of females within senior management roles to 
30 per cent by 2023. 

The importance of diversity, equality and non-discrimination 
is highlighted in our Code of Conduct and underpinned by 
our values. We strive to create a safe work environment that 
allows equal opportunities for all and ensures employees are 
employed fairly, safely and in compliance with applicable 
employment laws and regulations. 

We recognise there is more we can do to improve diversity 
in the business and during the year we brought more 
expertise in-house and developed a robust Diversity and 
Inclusion Strategy.  

We also made a number of changes to our recruitment 
processes, resulting in Imperial gaining Disability Confident 
Committed status from the UK Government.  

We are also undertaking an equality impact assessment 
of our suite of business policies to ensure they are not 
discriminatory and are appropriate for the modern workplace. 

ENGAGING WITH OUR PEOPLE 

Regular engagement helps motivate employees to work 
together to deliver our strategy.  

Throughout the year we provided updates on our strategic 
priorities and performance through a broad range of 
communication channels including meetings, emails, 
videos, intranet, social media, webinars, conferences and 
employee magazines. 

Our ongoing efforts to provide a safe and engaging workplace 
that provides our people with rewarding career opportunities 
continues to be recognised with a number of best employer 
awards, including in Taiwan, Spain, Poland, France, Germany 
and the UK. 

WORKPLACE HEALTH AND SAFETY  

The welfare of our people is of paramount importance to us 
and we are proud to have created a culture where health and 
safety really matters to our employees.  

Eighty-three per cent of our manufacturing operations were 
independently certified to the international standard OHSAS 
18001 as of 30 September 2019. 

Our Group-wide health and safety policy sets out our 
commitment to provide a safe working environment in which 
everyone works together to prevent injury and ill health to 
employees and others who work with us. 

22
22 

Imperial Brands | Annual Report and Accounts 2019
Imperial Brands   Annual Report and Accounts 2019 

Given this commitment we were disappointed to see an 
increase in our Lost Time Accident (LTA) frequency rate in 
2018. In 2019 we made a concerted effort to strengthen health 
and safety across the business, with a particular focus on 
reducing slips, trips and falls and improving standards in 
our sales operations. 

This resulted in a 13 per cent reduction in this year’s LTA rate, 
reported in our Key Performance Indicators section on pages 
16-17, and we will be seeking to build on this momentum in 
the coming year. We have a number of initiatives planned, 
including the launch of our Drive Safe Awards, which will 
further engage, encourage and empower our global sales force 
to become better and safer drivers. 

Our employees and business partners work in some 
challenging regions. We were shocked and saddened to hear 
that a third-party sales representative working for Imperial 
was shot and killed during a robbery in Ivory Coast in 
September. We provided his family with comprehensive 
support and have reviewed and strengthened our local 
security procedures.  

LOGISTA 

CO2 equivalent  
emissions (Tonnes) 

Scope 1 

Scope 2 

Scope 3

FY18

FY17

FY16

38,583 

38,027 

36,735 

341 

189,980

527 

193,611

1,441 

187,572

We report separately on Logista, our European logistics 
business. Logista is managed remotely due to commercial 
sensitivities and has provided independently assured data 
for absolute Scope 1, 2 and 3 emissions since 2014. 

Logista’s Scope 1 emissions comprise stationary and mobile 
fuel combustion from transport operations for which Logista 
has operational control, and from the leakage of refrigerant 
gases at those operations.  

Scope 2 emissions comprise indirect emissions resulting 
from the use of purchased electricity at sites under Logista’s 
operational control and are reported using market-based 
emission factors. Scope 3 emissions comprise transport 
activities for which Logista does not have operational control. 

Logista’s 2018 relative Scope 1 and 2 emissions comprise 
39 tonnes (2017: 39) of CO2 equivalents per £million of 2018 
distribution fees (our non-GAAP revenue measure for Logista).  

Further information on the scope of Logista’s GHG reporting is 
available at www.grupologista.com 

 
 
OPERATING REVIEW 

DELIVERING 
GROWTH 

We continue to reshape our brand portfolio, prioritising our high-quality Asset Brands to drive growth.  
These brands consist of tobacco and Next Generation Products (NGP) and account for 65.9 per cent  
of our tobacco & NGP net revenue, up 120 basis points on last year. 

ASSET BRANDS 

Gauloises  
L&B 
Fine 
News 
Bastos 
Kool 
Horizon 
Jade 

Montecristo 
Cohiba 
Romeo Y Julieta  
Backwoods 
Golden Virginia 
Rizla 
Knox  
Skruf 

ASSET BRANDS 

We continue to reshape our portfolio to meet evolving 
consumer preferences for a broader repertoire of nicotine 
products, prioritising our Asset Brands and focusing resources 
behind these brands to drive quality, profitable growth.  

We have strong brand positions in cigarettes, fine cut tobacco, 
papers and cigars. Our NGP focus has been primarily on our 
blu vapour brand but has expanded in the year to include other 
nicotine assets in heated tobacco and oral nicotine. 

Earlier in the year we launched our first heated tobacco 
product, Pulze. To date, the brand is only available in Japan 
and is not currently included in Asset Brands. We also rolled 
out trials of modern oral products in several European markets. 

Full Year 

Result   

Change  

2019 

5,269 

2018 

Actual

Constant 
Currency

4,977 

+5.9%

+4.4%

Net revenue 

£m 

Percentage of 
tobacco & NGP  
net revenue 

% 

65.9 

64.7  +120 bps + 140 bps

NGP Asset Brand investment was focused behind the 
my blu brand in both equity building campaigns and 
activations. This investment has supported the creation of  
the closed system pod category and secured market-leading 
retail positions in many markets.  

TOBACCO BRANDS 

JPS 

JPS performance has benefited from the roll-out of the 
Blue Stream variant to meet consumer demand in the low 
tar range. However, price differentials between value and other 
segments in JPS’s largest markets of the UK, Germany and 
Australia have negatively impacted results. 

WEST 

West’s performance has been driven by growth in value 
formats, such as super king size, fine cut tobacco and big 
box, resulting in share growth in Spain, Germany, Russia and 
Japan. In addition to the strong performance of value formats 
across a number of markets, the introduction of a fresh seal 
variant in the Middle East has partly offset the impact of the 
decline in West’s traditional range. 

2018 net revenue restated for the adoption of IFRS 15 and brand reclassifications 
outlined below. 

WINSTON 

Winston’s share performance has been relatively resilient, 
despite the premium segment in the USA remaining under 
pressure from the growth in deep discount. We are managing 
price promotions and targeted direct marketing activities to 
support the share performance. 

Our Asset Brands now represent two thirds of our revenues. 

Net revenue from Asset Brands grew by 4.4 per cent at 
constant currency, supported primarily by strong growth 
in Davidoff, blu, Backwoods and Kool. Our Skruf, Rizla and 
Premium Cigar brands also performed well, contributing to 
revenue growth. Asset Brand performance was adversely 
impacted by the decision in Spain to reverse the migration 
of Ducados to JPS, following consumer feedback which 
continued to stress the equity value of the Ducados brand. 

Tobacco Asset Brand investment was prioritised behind equity 
building campaigns and key consumer growth segments, 
such as queen size, low tar and crushball. 

www.imperialbrandsplc.com
www.imperialbrandsplc.com 

23
23  

FINANCIALSGOVERNANCEPERFORMANCESTRATEGYOVERVIEW 
 
 
 
 
 
 
 
 
OPERATING REVIEW continued 

DAVIDOFF 

Two new Davidoff ranges are driving the overall positive 
performance of the brand, offsetting declines in the core 
premium line range. Davidoff Reach, a queen size variant, has 
been launched in 25 markets, achieving sizeable share gains 
in its main markets of Russia, Ukraine and Slovakia. The new 
king size range, Davidoff Evolve, has been launched in nine 
markets, achieving strong share gains in the Middle East. 

PARKER & SIMPSON 

The performance of Parker & Simpson has benefited from 
the growth of crush-ball and modern filter variants, which 
have partly offset declines in traditional formats. To address 
demand in other key segments, Parker & Simpson has been 
launched in Australia, where it has delivered significant 
share growth.  

VAPOUR 

Continued growth from our blu brand, driven by the my blu 
closed system pod format, has contributed to constant 
currency net revenue gains from NGP of 48 per cent this 
year to £285 million. 

In the year we have been building out blu sales across our 
markets, within a challenging regulatory and competitive 
environment. We have created the pod category in several 
countries and achieved market-leading retail positions in 
many European markets and Japan. Investment levels 
were substantially increased to build brand equity and drive 
consumer off-take in a rapidly evolving vapour category. 

We did not make as much progress with blu in the USA as we 
anticipated. Our performance was also impacted by increased 
competitor discounting and regulatory uncertainty, including 
individual state actions, leading to the market deteriorating 
considerably in the second half of the year. The uncertainty 
resulted in an increasing number of wholesalers and retailers 
not ordering or not allowing promotion of vaping products. 
We continue to actively engage with regulators for a clear 
regulatory framework in the USA that supports high product 
standards and responsible sales and marketing behaviours. 

In Europe and Japan, we have delivered good year-on-year 
growth, consolidating strong vaping share positions, following 
the successful build out of my blu. The vaping category in 
Europe did not grow as fast as we originally anticipated, 
although we have established market leading retail positions 
in Germany, Spain and Italy. The UK and France are largely 
open system markets, providing an opportunity to promote 
closed systems and higher product standards. In Japan our 
zero-nicotine variant of my blu is now available nationally 
and has created the pod category.  

Revenue delivery from the vapour category was below 
our expectations in 2019, while profitability was affected by 
increased investment, provisions for slow-moving inventory 
and supply chain termination costs. 

Learnings from 2019 have enabled us to evaluate the success 
of different markets and channels in the context of a changing 
environment and to inform our future investment choices. 
We have reset our vapour investment plans for 2020, 
prioritising the markets with the highest potential for 
sustainable, profitable growth.  

Investment will be focused around markets with the best 
closed system opportunities and towards activities that 
build the profitability of the category. Continuing to enhance 
our innovation and leading-edge science will enable us to 
further differentiate blu to meet consumer needs. Increased 
profitability of the category will also be driven by investment 
behind more consumer loyalty activities targeted at building 
consumer connections, supported by improving our online 
channel focus. Our regulatory engagement activities 
encourage the adoption of higher product and marketing 
standards to create the right operating environment.  

We continue to view our blu brand and vapour as a significant 
opportunity to deliver additive growth and remain focused 
on managing the operational and regulatory challenges 
associated with a rapidly evolving category. 

HEATED TOBACCO 

In 2019 we launched our Pulze heated tobacco product and iD 
heat sticks in the Japanese city of Fukuoka. The product and 
brand received positive consumer feedback and we have 
started to roll-out Pulze nationally via convenience store key 
accounts. In addition to focusing on distribution, investment 
will be channelled towards new experience touch points, 
embedding learnings from other NGP categories and 
supporting adult smokers with using the Pulze product. 
In 2020 production capacity will be increased, with plans 
for further geographical expansion.  

MODERN ORAL NICOTINE  

Building on our traditional oral nicotine credentials in 
Scandinavia, in 2019 we launched modern formats in 
multiple markets, building our presence in Europe. Modern 
white formats were launched under the Skruf brand name 
in cities in Germany and Austria and under the brand name 
Zone X in the UK. Sales have grown strongly from a low base 
and we will continue to expand our national distribution 
in 2020.  

PORTFOLIO BRANDS 

The rest of our portfolio consists of Portfolio Brands; some 
of these are strong local brands that support our volume and 
revenue development, while others are delisted or migrated 
into Asset Brands.  

Reflecting our focus on Asset Brands, Portfolio volumes were 
down 4.1 per cent. On a constant currency basis net revenue 
fell 1.9 per cent, with Portfolio Brands now representing only 
34.1 per cent of our overall revenue at actual rates. 

EUROPE 

DIVISION 

EUROPE  

Tobacco volume 

NGP net revenue 

Tobacco net revenue 

Total net revenue 

Adjusted operating profit 

Asset Brands % of net revenue 

2018 revenue restated following adoption of IFRS 15. 

Our results reflect the 

resilience of our tobacco 

business and additive net 

revenue growth from Next 

Generation Products. 

JOERG BIEBERNICK 

Division Director, Europe 

Full Year Result 

Change 

bn SE 

£m

£m

£m

£m

%

2019

135.0

131

3,505

3,636

1,699

74.7

2018 

141.3 

32 

3,491 

3,523 

1,701 

72.4 

Actual

-4.4%

>100%

+0.4%

+3.2%

-0.1%

Constant 

Currency

>100%

+0.8%

+3.6%

-0.3%

+230 bps

+210 bps

Our performance demonstrates the resilience of our tobacco 

The European vapour category did not grow as fast as we 

business across European markets, with financials driven by 

originally anticipated in the year with a slowdown in the 

strong pricing and cost efficiency savings. In NGP, we have 

second half. In the UK and France, the evolution of the vapour 

delivered good year-on-year growth, creating strong vaping 

category towards closed system devices has been slower 

retail share positions, following the successful build out 

than we initially expected, with open system devices and 

of my blu.  

We have continued to balance financial returns with 

optimising our share positions in our priority markets, 

ensuring that we continue to deliver quality growth in the 

right markets, with the right brands.  

Overall volumes decreased by 4.4 per cent, reflecting tobacco 

market trends in Western Europe and volume pressure in the 

price promotions impacting the development of the category. 

We have factored this into our plans for 2020 and continue 

to engage with stakeholders to raise regulatory standards for 

vapour products. 

In NGP we have also been active with our modern oral nicotine 

products, generating growth across the division including in 

Austria, Germany, the UK, Slovakia, Denmark and Switzerland. 

Ukraine. Ukraine volumes impacted the region by c150 bps, 

Our focus on Asset Brands, supported by our Market 

although this had a limited impact on profitability. 

Repeatable Model, continues to improve the quality of our 

Net revenue was up 3.6 per cent, benefiting from strong 

revenue, with 74.7 per cent now coming from Asset Brands.  

pricing in our tobacco business particularly in Germany, 

Adjusted operating profit was down 0.3 per cent at constant 

the UK and Italy. In NGP we grew revenues to £131 million 

currency, with pricing in tobacco offset by the additional 

(FY18 £32 million), with higher growth in the first half as 

investment to support my blu market launches, as well as 

we built national distribution for my blu in the UK, Germany, 

provisions for slow-moving inventory and the termination 

France, Spain and Italy. 

of an NGP supply contract in the second half. 

24
24 

Imperial Brands | Annual Report and Accounts 2019
Imperial Brands   Annual Report and Accounts 2019 

www.imperialbrandsplc.com 

25  

 
 
 
 
 
  
 
 
 
 
EUROPE 
DIVISION 

EUROPE  

Tobacco volume 

NGP net revenue 

Tobacco net revenue 

Total net revenue 

Adjusted operating profit 

Asset Brands % of net revenue 

Our results reflect the 
resilience of our tobacco 
business and additive net 
revenue growth from Next 
Generation Products. 

JOERG BIEBERNICK 
Division Director, Europe 

Full Year Result 

Change 

bn SE 

£m

£m

£m

£m

%

2019

135.0

131

3,505

3,636

1,699

74.7

2018 

141.3 

32 

3,491 

3,523 

1,701 

72.4 

Actual

-4.4%

>100%

+0.4%

+3.2%

-0.1%

Constant 
Currency

>100%

+0.8%

+3.6%

-0.3%

+230 bps

+210 bps

2018 revenue restated following adoption of IFRS 15. 

Our performance demonstrates the resilience of our tobacco 
business across European markets, with financials driven by 
strong pricing and cost efficiency savings. In NGP, we have 
delivered good year-on-year growth, creating strong vaping 
retail share positions, following the successful build out 
of my blu.  

We have continued to balance financial returns with 
optimising our share positions in our priority markets, 
ensuring that we continue to deliver quality growth in the 
right markets, with the right brands.  

Overall volumes decreased by 4.4 per cent, reflecting tobacco 
market trends in Western Europe and volume pressure in the 
Ukraine. Ukraine volumes impacted the region by c150 bps, 
although this had a limited impact on profitability. 

Net revenue was up 3.6 per cent, benefiting from strong 
pricing in our tobacco business particularly in Germany, 
the UK and Italy. In NGP we grew revenues to £131 million 
(FY18 £32 million), with higher growth in the first half as 
we built national distribution for my blu in the UK, Germany, 
France, Spain and Italy. 

The European vapour category did not grow as fast as we 
originally anticipated in the year with a slowdown in the 
second half. In the UK and France, the evolution of the vapour 
category towards closed system devices has been slower 
than we initially expected, with open system devices and 
price promotions impacting the development of the category. 
We have factored this into our plans for 2020 and continue 
to engage with stakeholders to raise regulatory standards for 
vapour products. 

In NGP we have also been active with our modern oral nicotine 
products, generating growth across the division including in 
Austria, Germany, the UK, Slovakia, Denmark and Switzerland. 

Our focus on Asset Brands, supported by our Market 
Repeatable Model, continues to improve the quality of our 
revenue, with 74.7 per cent now coming from Asset Brands.  

Adjusted operating profit was down 0.3 per cent at constant 
currency, with pricing in tobacco offset by the additional 
investment to support my blu market launches, as well as 
provisions for slow-moving inventory and the termination 
of an NGP supply contract in the second half. 

www.imperialbrandsplc.com
www.imperialbrandsplc.com 

25
25  

FINANCIALSGOVERNANCEPERFORMANCESTRATEGYOVERVIEW 
 
 
 
  
 
 
 
 
OPERATING REVIEW continued 

While driving the performance of the business, we continue 
to focus on ensuring our products are only ever sold to adult 
smokers and vapers. Our retailer engagement programmes 
have a strong focus on responsible selling, including e-learning 
tools that reinforce the importance of prohibiting NGP and 
tobacco sales to minors. We have robust age-verification 
mechanisms for online sales and the stringent way we market 
our brands avoids any association with other products that are 
popular with youth. 

We also continue to partner with governments, law 
enforcement agencies and customs and excise authorities 
to combat the smuggling and counterfeiting of tobacco 
products. Our security intelligence led to raids on significant 
production sites in Poland that were counterfeiting Imperial 
tobacco brands for the German, UK and Polish markets. 
In all, 120 million illegal cigarettes were seized and 81 
arrests were made.  

Priority Markets 
Tobacco Share 
UK 
40.6%  
(-140bps) 

Germany 
21.6% (-70bps) 

Performance 
Strong price/mix supported net revenue growth. Overall tobacco share was down following our price increase in 
February, which led to a period of price disadvantage against competitors. Share trajectory improved in the second 
half, supported by cigarette and fine cut tobacco growth in the sub-economy segment. Following its launch last 
year, my blu has continued to achieve good growth in the closed system category with 6.0 per cent share of 
traditional retail in September, although the category growth is slower than anticipated. A city trial launch of 
modern oral nicotine brand Zone X received positive reviews with plans to expand distribution further. 

Financial delivery remained strong, with pricing and second half trade promotions driving growth. Share declines 
are being addressed through reshaping our brand portfolio, including migrating some Portfolio Brands, and larger 
format pricing strategies. my blu has strengthened its market leadership in retail, with advertising and promotional 
activities supporting category leading performance and high brand awareness. my blu spot share in September 
was 35.4 per cent of the traditional retail channel. We made good progress with the modern oral nicotine launch 
of Skruf, leading the establishment of the category.  

Spain 
28.9% (-10bps), 
with blonde 
share +10bps 

The successful launch of Horizon in the fine cut tobacco natural segment and investment in West and Fortuna 
cigarettes resulted in positive fine cut tobacco and blonde cigarette share delivery. my blu gained a market leading 
share of the tobacconist channel, following its national launch in January, holding a 75.0 per cent spot value share 
in September. Market leadership was supported by distribution expansion and retailer advocacy programmes.  

France 
18.1% (-160bps) 

We have continued to prioritise financial returns and quality share, following significant excise increases. The 
price repositioning of JPS and News has supported an improved share trajectory and fine cut tobacco share is 
growing. my blu sell out and market share are stable, but revenue performance has been impacted by slower 
category development and competitor price promotions. my blu in September was the number two vapour brand 
with 12.7 per cent value share of offtake data in tobacconists.  

Italy 
5.4% (+30bps) 

Continued market share growth has been driven by investment behind JPS, retailer advocacy and multi-channel 
consumer activations. my blu continues to maintain a market leading retail share with a September spot value 
share of 51.5 per cent, supported by increased distribution and a targeted city advertising campaign.  

26
26 

Imperial Brands | Annual Report and Accounts 2019
Imperial Brands   Annual Report and Accounts 2019 

 
AMERICAS  
DIVISION 

Our strong US tobacco 
performance was driven by 
share growth in cigarette 
and mass market cigars. 

AMERICAS 

Tobacco volume 

NGP net revenue 

Tobacco net revenue 

Total net revenue 

Adjusted operating profit 

Asset Brands % of net revenue 

DOMINIC BRISBY 
Division Director, Americas & Africa, Asia, Australasia 

Full Year Result 

Change 

bn SE

£m

£m

£m

£m

%

2019

21.7

111

2,361

2,472

1,068

54.1

2018 

22.1 

151 

2,097 

2,248 

1,036 

54.4 

Actual

-2.0%

-26.5%

+12.6%

+10.0%

+3.1%

Constant 
Currency

-30.5%

+6.8%

+4.3%

-2.6%

(30) bps

(20) bps

2018 revenue restated following adoption of IFRS 15. 

We delivered a strong tobacco performance, with our overall 
USA cigarette share now in growth for the first time since the 
US asset acquisition in 2015. Cigarette share was 8.8 per cent, 
up 10 bps, benefiting from our portfolio strategy and share 
gains from our Sonoma brand as demand for brands in the deep 
discount segment grows. Demand in the deep discount segment 
marginally impacted Winston’s share performance, which was 
down by 8 bps, with the share of Kool and Maverick stable.  

We also delivered share growth in mass market cigars, with 
Backwoods up 81 basis points and our total share of the category 
now 15.1 per cent, 79 basis points higher than last year. 

Volumes were down 2.0 per cent with a second half benefit 
from an increase in wholesaler inventory towards the end of 
the period as wholesalers bought ahead of an expected October 
price increase. Excluding the impact of shipment timings, 
volumes were down by 5.3 per cent, slightly better than the 
industry decline of 5.5 per cent. 

On a constant currency basis, we grew tobacco net revenue 
by 6.8 per cent, reflecting strong pricing and a mix benefit 
from mass market cigars led by growth from Backwoods 
and Dutch Masters.  

second half gains were less than expected, reflecting the 
recent slowdown in the US vapour category and increased 
competitor discounting. Rising regulatory uncertainty reduced 
consumer off-take and shipments to wholesalers and retailers.  

We continue to monitor developments in the USA vapour 
market. We have factored flexibility into our future plans 
and investment levels and remain focused on building 
blu consumer loyalty and managing the operational and 
regulatory challenges associated with a rapidly evolving 
category. The environment is expected to improve following 
action by the Food and Drug Administration (FDA). 

We are engaging with the FDA and other key stakeholders 
to create a regulatory framework that raises standards and 
supports the development of the legal vapour category. This 
is critically important given the growing number of US reports 
of ill-health being linked to the use of illicit vapour products. 

We share the FDA’s concerns about young people using 
vapour products and are committed to enforcing stringent 
youth access prevention measures. In September we 
reinforced this view in a keynote speech at the annual 
Global Tobacco & Nicotine Forum held in Washington. 

NGP revenues of £111 million were £46 million lower than last 
year at constant currencies (FY18: £151 million includes IP 
revenue of c. £51 million). We increased brand investment and 
enhanced consumer promotions in the second half to address 
the increasingly competitive environment and declining 
my blu share. This increase led to an improvement in value 
share trajectory to 6.2 per cent at the end of the year, although 

Adjusted operating profit was 2.6 per cent lower, with strong 
growth in tobacco profit offset by losses in NGP, last year’s 
IP profit apportioned to Americas of £50 million and the 
£40 million profit on the sale of our other tobacco products 
business. Excluding these gains, adjusted operating profit 
would have increased by 6.7 per cent at constant currency 
despite the step-up in NGP investment. 

www.imperialbrandsplc.com
www.imperialbrandsplc.com 

27
27  

FINANCIALSGOVERNANCEPERFORMANCESTRATEGYOVERVIEW 
 
  
 
  
 
 
 
OPERATING REVIEW continued 

AFRICA, ASIA, 
AUSTRALASIA  
DIVISION 

Tobacco volume 

NGP net revenue 

Tobacco net revenue 

Total net revenue 

Adjusted operating profit 

Asset Brands % of net revenue 

2018 revenue restated following adoption of IFRS 15. 

Full year tobacco volumes were 5.0 per cent lower, although 
ameliorating declines in the Middle East and South East 
Asia contributed to a stronger second half performance.  

We grew our share position in Australia, Japan and Russia 
with a second half improvement in Saudi Arabia. 

Tobacco net revenue was down 4.8 per cent at constant 
currency. This was largely driven by tobacco declines in 
Russia, Australia and the Middle East, which more than 
offset growth in Ivory Coast, Turkey and New Zealand.  

Lower revenue in Russia was primarily due to channel 
mix with an increased proportion of market volumes 
discounted in key accounts, with lower price/mix in 
Australia driven by lower margin volumes in the growing 
fifth price tier. 

In Saudi Arabia, performance was affected by an increase 
in lower priced cross border duty-free volumes. Despite 
this impact on the profitability of the market, the launch 
of Davidoff Evolve and the rejuvenation of West with a 
fresh seal pack supported share growth.  

Full Year Result 

Change 

bn SE

£m

£m

£m

£m

%

2019

87.5

43

1,847

1,890

764

64.2

2018

92.1

4

1,922

1,926

820

62.5

Actual 

-5.0% 

>100% 

-3.9% 

-1.9% 

-6.8% 

Constant 
Currency

>100%

-4.8%

-2.9%

-8.1%

+170 bps 

+210 bps

Total net revenue was supported by a continued strong NGP 
performance in Japan following a national roll-out of my blu 
zero nicotine, which led the creation of the closed system pod 
category. NGP revenues contributed an additional £39 million 
to £43 million. 

We also launched our Pulze heated tobacco product and 
iD sticks in Japan with a national roll-out underway via 
convenience store key accounts following positive 
consumer feedback. 

Our Asset Brands now make up 64.2 per cent of our total 
net revenue, up 210 bps at constant currency. 

Adjusted operating profit at 8.1 per cent down was impacted 
by tobacco performance in Australia, Russia and Saudi Arabia. 
Reported operating profit was lower due to a provision for 
historic Russian excise liabilities and a goodwill impairment 
of the Premium Cigar Division. 

Priority Markets 

Tobacco Share 

Australia 
32.6% (+70bps) 

Japan 
1.3% (+30bps) 

Russia 
7.9% (+10bps) 

Saudi Arabia 
14.3% (+1bps) 

Performance 

Investment behind Parker & Simpson resulted in share gains in the growing economy segment. Revenue 
and profit were impacted by negative mix from growth in lower margin product. Profit was also affected 
by a lower FY19 benefit from duty paid inventory around the September excise increase. 

West is continuing to grow, benefiting from continued downtrading following excise driven price  
increases. Expanded national distribution of my blu supported accelerated sales growth in H2.  
my blu held an 85.4 per cent spot share of convenience stores in September. 

Market declines were driven by increases in illicit volumes. Positive share progression was supported by 
growth in Davidoff Evolve and Parker & Simpson crush-ball variant, which more than offset declines in 
Maxim. Financial performance was impacted by increased competitor discounting and ongoing volume 
shift into the key accounts channel. 

Share performance benefited from the launch of Davidoff Evolve in April which performed strongly in the 
second half. The introduction of West fresh seal, supported by optimisation of field coverage, also led to an 
improvement in second half volumes. Financial performance was impacted by increased cross border duty 
free flow.  

28
28 

Imperial Brands | Annual Report and Accounts 2019
Imperial Brands   Annual Report and Accounts 2019 

 
 
 
 
 
 
FINANCIAL REVIEW 

When managing the performance of our business we focus on 
non-GAAP measures, which we refer to as adjusted measures. 
We believe they provide a better comparison of performance 
from one period to the next. These adjusted measures are 
supplementary to, and should not be regarded as a substitute 
for, GAAP measures, which we refer to as reported measures. 
The basis of our adjusted measures is explained in our 
accounting policies accompanying our financial statements. 

Reconciliations between reported and adjusted measures are 
included in the appropriate notes to our financial statements. 
Percentage growth figures for adjusted results are given on a 
constant currency basis, where the effects of exchange rate 
movements on the translation of the results of our overseas 
operations are removed. 

We have committed to change our financial disclosure 
with a view to further simplifying the adjusted performance 
measures. Details of these plans are set out later in 
this statement. 

PERFORMANCE OVERVIEW 

Our tobacco business produced a resilient performance in 
the USA and Europe, offsetting difficult environments in our 
Africa, Asia and Australasia (AAA) division. We continue to 
prioritise Asset Brands performance in our priority markets, 
which has delivered further growth in tobacco net revenue 
and adjusted operating profit. 

Our vapour brand blu has now been launched in 16 markets, 
establishing leading positions in some of the key European 
territories. We also successfully launched our first heated 
tobacco product Pulze in Japan and made good progress in 
expanding the availability of our oral nicotine offerings. 

Increasing competition and regulatory uncertainty over 
vapour in the USA and a slowdown in Europe in the second 
half impacted on our overall Next Generation Products 
(NGP) delivery. We decided to step up investment to build blu 
brand awareness and address an increased level of consumer 
promotion in certain markets, which delivered improved 
share towards the end of the year but did not translate into 
the increased sales we had expected. 

We diversified our NGP portfolio with an investment in Auxly 
Cannabis Group Inc. which will accelerate the delivery of 
Auxly’s business plan and the launch of derivative products 
after regulatory change to the Canadian cannabis market in 
October 2019.  

  We will further optimise 
our cost base and capital 
discipline to prioritise 
investment more 
effectively and deliver 
growing returns.   

OLIVER TANT 
Chief Financial Officer 

ACTIVE CAPITAL DISCIPLINE 

Our focus on cost and capital discipline saw adjusted 
operating cash conversion at 95 per cent. In July we began 
a share buyback programme that will purchase £200 million 
shares by the end of the 2019 calendar year, of which 
£108 million had been completed in the financial year. 

We continued to progress divestments of assets that are not 
central to our growth plans and announced that our premium 
cigar business would be sold as part of the programme. 

2019 will be the eleventh year of 10 per cent dividend growth. 
Our revised capital allocation and shareholder distributions 
policy is effective from our 2020 financial year and will 
grow the dividend progressively, considering the underlying 
performance of the business to provide greater flexibility in 
our capital allocation.  

RESILIENT TOBACCO AND  
ADDITIVE NGP GROWTH 

Tobacco volumes fell 4.4 per cent, broadly in line with 
market dynamics and we delivered share growth in  
six of our 10 priority markets.  

Tobacco price/mix was 5.5 per cent, with gains in several 
priority markets driving tobacco net revenue growth 
of 1.1 per cent at constant currency. NGP revenue grew 
48 per cent at constant currency, supporting Group net 
revenue up 2.2 per cent at constant currency. 

Group adjusted operating profit fell by 2.4 per cent at constant 
currency. This decline was driven primarily by increased 
NGP investment including higher advertising and promotion 
spend and overheads as well as the impact of provisions for 
slow-moving NGP inventory of £34 million and NGP supply 
chain contract termination costs of £20 million. This more 
than offset growth in tobacco adjusted operating profit. 
Other gains of £10 million from Auxly were also lower 
(2018: £80 million). Further inventory provisions may occur 
if regulatory changes, such as a potential US flavour ban 
were to come into force that limit the ability to sell product. 

On a reported basis, Group operating profit declined 
8.7 per cent driven by a goodwill impairment and 
associated costs of disposal of the Premium Cigar 
Division of £525 million, a provision for Russian excise 
taxes of £139 million, a fair value adjustment of acquisition 
consideration for Von Erl of £129 million, which has 
subsequently been settled in October, partly offset by reduced 
restructuring costs of £144 million (2018: £196 million) and the 
prior year impact from the administration of Palmer & Harvey 
of £110 million. For further details see notes 3, 8 and 11 to the 
financial statements.

www.imperialbrandsplc.com
www.imperialbrandsplc.com 

29
29  

FINANCIALSGOVERNANCEPERFORMANCESTRATEGYOVERVIEW 
 
 
 
 
 
FINANCIAL REVIEW continued 

GROUP RESULTS – CONSTANT CURRENCY ANALYSIS 

£ million (unless otherwise indicated) 

Tobacco & NGP Net Revenue 

Europe 

Americas 

Africa, Asia and Australasia 

Total Group 

Tobacco & NGP Adjusted Operating Profit 

Europe 

Americas 

Africa, Asia and Australasia 

Total Group 

Distribution 

Distribution fees 

Adjusted operating profit 

Group Adjusted Results 

Adjusted operating profit 

Adjusted net finance costs 

Adjusted EPS (pence) 

2018 revenue restated following adoption of IFRS 15. 

GROUP EARNINGS PERFORMANCE 

£ million unless otherwise indicated 

Operating profit 

Tobacco & NGP 

Distribution 

Eliminations 

Group operating profit 

Net finance costs 

Share of profit of investments accounted for using the equity method 

Profit before tax 

Tax 

Profit for the year 

Earnings per ordinary share (pence) 

Year ended 
30 September 
2018

Foreign 
exchange

Constant 
currency 
movement

Year ended  
30 September 
 2019 

3,523 

2,248

1,926

7,697

1,701

1,036

820

3,557

989

212

3,766

(487)

272.2

(15)

128

19

132

4

59

11

74

(1)

(1)

73

(8)

5.5

128

96

(55)

169

(6)

(27)

(67)

(100)

27

21

(91)

46

(4.4)

3,636 

2,472 

1,890 

7,998 

1,699 

1,068 

764 

3,531 

1,015 

232 

3,749 

(450) 

273.3 

Constant 
currency
change

+3.6%

+4.3%

-2.9%

+2.2%

-0.3%

-2.6%

-8.1%

-2.8%

+2.7%

+9.9%

-2.4%

-9.4%

-1.6%

Change 

+3.2% 

+10.0% 

-1.9% 

+3.9% 

-0.1% 

3.1% 

-6.8% 

-0.7% 

+2.6% 

+9.4% 

-0.5% 

-7.8% 

+0.4% 

Adjusted 

Reported

2019

2018 

2019 

2018

3,531

232

(14)

3,749

(450)

55

3,354

(642)

2,712

273.3

3,557 

212 

(3) 

3,766 

(487) 

42 

3,321 

(648) 

2,673 

272.2 

2,074 

137 

(14) 

2,197 

(562) 

55 

1,690 

(609) 

1,081 

106.0 

2,282

128

(3)

2,407

(626)

42

1,823

(396)

1,427

143.6

RECONCILIATION OF ADJUSTED PERFORMANCE MEASURES 

Operating profit

Net finance costs  Earnings per share (pence)

£ million unless otherwise indicated 

Reported 

Acquisition and disposal costs 

Amortisation & impairment of acquired intangibles 

Excise tax provision 

Administration of UK distributor 

Fair value adjustment of acquisition consideration 

Fair value and exchange movements on derivative  
financial instruments 

Post-employment benefits net financing costs 

Restructuring costs 

Tax on unrecognised losses 

Deferred tax impact of US tax reforms 

Items above attributable to non-controlling interests 

2019

2,197

22

1,118

139

–

129

–

–

144

–

–

–

2018

2,407

–

1,053

–

110

–

–

–

196

–

–

–

2019

(562)

2018 

(626) 

–

–

–

–

–

107

5

–

–

–

–

– 

– 

– 

– 

– 

126 

13 

– 

– 

– 

– 

Adjusted 

3,749

3,766

(450)

(487) 

2019 

106.0 

2.3 

116.4 

13.0 

– 

13.5 

8.0 

0.1 

11.4 

– 

6.4 

(3.8) 

273.3 

2018

143.6

–

90.0

–

9.3

–

10.9

0.8

14.9

(3.0)

8.0

(2.3)

272.2

30
30 

Imperial Brands | Annual Report and Accounts 2019
Imperial Brands   Annual Report and Accounts 2019 

 
 
 
 
 
 
 
 
 
The increase in the amortisation and impairment of acquired 
intangibles is driven primarily by a goodwill impairment and 
associated costs of disposal of £525 million relating to the 
Premium Cigar Division, which is now treated as an asset  
held for sale with net assets of £1.1 billion. It is expected that  
on completion of the divestment cumulative foreign exchange 
gains of approximately £300 million to £400 million that have 
been recognised in reserves will be recycled to the 
income statement. 

The restructuring charge for the year of £144 million 
(2018: £196 million) relates mainly to our cost optimisation 
programmes announced in 2013 and 2016. The total 
restructuring cash flow in the year ended 30 September 2019 
was £146 million (2018: £241 million). 

Adjusted net finance costs were lower at £450 million (2018: 
£487 million). This is primarily due to our active management 
of the debt portfolio to align with our strategic disposal 
initiatives. Reported net finance costs were £562 million (2018: 
£626 million), incorporating the impact of the net fair value 
and exchange losses on financial instruments of £107 million 
(2018: losses of £126 million) and post-employment benefits net 
financing costs of £5 million (2018: £13 million). 

Our all-in cost of debt decreased to 3.6 per cent (2018:  
3.7 per cent) as we continue to optimise our debt portfolio. 
Our interest cover increased to 8.8 times (2018: 8.2 times). 
We remain fully compliant with all our banking covenants and 
remain committed to retaining our investment grade ratings. 

Our effective adjusted tax rate was 19.1 per cent (2018:  
19.5 per cent) and the effective reported tax rate is 36.1 per cent 
(2018: 21.7 per cent). The slight reduction in the effective adjusted 
tax rate was due to a more favourable profit mix. The adjusted 
tax rate is lower than the reported rate due to a number of 
adjusting items having no or limited associated tax, with a larger 
quantum of such items in the current year causing the increase 
in the reported tax rate compared with 2018. 

We expect our effective adjusted tax rate for the year ended 
30 September 2020 to be around 21 per cent. The increase in 
rate is due to legislative changes in several jurisdictions and 
the expiry of certain tax agreements. 

The effective tax rate is sensitive to the geographic mix of 
profits, reflecting a combination of higher rates in certain 
markets such as the USA and lower rates in other markets 
such as the UK. The rate is also sensitive to future legislative 
changes affecting international businesses such as changes 
arising from the OECD’s (Organisation for Economic  
Co-operation and Development) Base Erosion Profit Shifting 
(BEPS) work. Whilst we seek to mitigate the impact of these 
changes, we anticipate there will be further upward pressure 
on the adjusted and reported tax rate in the medium term. 
Our UK Tax Strategy is publicly available and can be found 
in the Governance section of our corporate website.  

Adjusted earnings per share were 273.3 pence (2018: 
272.2 pence), down 1.6 per cent at constant currency (up  
0.4 per cent at actual rates), reflecting continued operating 
profit growth from tobacco, more than offset by increased 
investment in our NGP business, the impact of NGP inventory 
provisions of £34 million and NGP supply chain contract 
termination costs of £20 million, following the slowdown  

in sales growth in the second half and lower non-operating 
income compared to 2018. 

Reported earnings per share was 106.0 pence (2018: 
143.6 pence) down 26.2 per cent, mainly impacted by 
reported operating profit. The weakening of sterling versus 
the US dollar positively impacted our revenue and earnings 
by around 2 per cent.  

COST OPTIMISATION 

We optimise our cost base to realise operational efficiencies. 
Our first optimisation programme announced in January 2013 
delivered savings of £305 million per annum from September 
2018 at a cash restructuring cost of around £600 million. This 
first programme has now concluded although there remain 
some cash costs. The second cost programme, announced in 
November 2016, is expected to deliver a further £300 million of 
annual savings from September 2020, at a cash restructuring 
cost of c.£750 million. 

A continued focus on reducing product cost and overheads 
realised cost savings of £55 million in 2019, all arising from the 
second programme. This brings the cumulative cost savings 
from both programmes to £545 million (£305 million from the 
first and £240 million from the second). 

Cash restructuring costs in the year from the first programme 
were £24 million (2018: £43 million) and £108 million (2018: 
£173 million) for the second, bringing the cumulative net cash 
cost of the two programmes to £958 million (£545 million for 
the first and £413 million for the second). 

CAPITAL ALLOCATION 

Capital discipline is a key objective, with commercial analysis 
and hurdle rates underpinning returns. However, it is clear 
from these results that we did not deliver the expected returns 
from our significant step-up in NGP investment. As a result, 
we are now focusing investment more tightly around the 
brand and market combinations that will build a sustainable, 
profitable NGP business. We are also implementing a more 
dynamic investment model for NGP with clear finance 
guardrails that allows us to actively manage investment 
levels to support returns. 

Potential acquisitions are judged on strict financial and 
commercial criteria including the ability to enhance the 
Group’s return on invested capital (ROIC) over time. We may 
also make measured investments in growth adjacencies, 
such as cannabis, to support longer term growth and return 
opportunities, notwithstanding they may have lower return 
characteristics in the short term. 

We typically seek an overall internal rate of return in excess of 
13 per cent across the investments we make in order to support 
our investment choices and underpin returns for shareholders. 
Our ROIC measure is slightly ahead of last year at 14.4 per cent 
(2018: 14.2 per cent) despite our increased investments.  

CASH FLOW AND NET DEBT 

The conversion of adjusted operating profit to operating 
cash flow remained strong at 95 per cent (2018: 97 per cent). 
Movements in working capital were broadly flat compared 
to the prior year, supported by a c.£200 million working 
capital benefit (+5 per cent at constant currency) from a duty 

www.imperialbrandsplc.com
www.imperialbrandsplc.com 

31
31  

FINANCIALSGOVERNANCEPERFORMANCESTRATEGYOVERVIEW 
 
 
FINANCIAL REVIEW continued 

legislation change in Australia, which saw higher stocks more 
than offset by higher duty payable, a position that will unwind 
in 2020. This benefit was partly offset by higher working 
capital as a consequence of the step-up in NGP, the timing of 
tobacco stock builds across the Group and increasing debtors 
as global tobacco prices and duty rates increase. Capital 
expenditure increased as we stepped up investment in our 
NGP capabilities. Restructuring cash costs decreased due 
to the first cost optimisation programme ending in 2018.  

Reported net debt increased by £0.1 billion to £12.0 billion  
and adjusted net debt decreased by £0.1 billion at actual  
rates, driven by a £0.2 billion movement in foreign exchange 
rates and the fair value of interest rate derivatives. The 
denomination of our closing adjusted net debt was split 
approximately 74 per cent euro and 26 per cent US dollar.  
As at 30 September 2019, the Group had committed financing 
in place of around £16.9 billion, which comprised 20 per cent 
bank facilities and 80 per cent raised from capital markets. 
Following the capital markets issuance during the year, 
approximately £780 million bilateral revolving credit facilities 
were no longer required and subsequently cancelled. 

DIVIDEND GROWTH 

The Group has paid two interim dividends totalling 62.56 pence 
per share in June 2019 and September 2019, in line with our 
quarterly dividend payment policy to give shareholders a more 
regular cash return.  

The Board approved a further interim dividend of 
72.00 pence per share and will propose a final dividend of 
72.01 pence per share, bringing the total dividend for the year 
to 206.57 pence per share. The third interim dividend will 
be paid on 31 December 2019 with an ex-dividend date of 
21 November 2019. Subject to AGM approval, the proposed final 
dividend will be paid on 31 March 2020, with an ex-dividend 
date of 20 February 2020. 

BREXIT 

The Group has looked into potential Brexit impacts under a 
number of different scenarios: soft, hard and no deal. The key 
risks that have been identified include potential increase in 
import duties and impact on UK customers; additional risk of 
tobacco smuggling; inventory requirements to ensure supply; 
impact on consumer confidence; and implications on existing 
international tax treaties. In the event of a no deal Brexit, we 
estimate there could be additional costs of around £100 million 
relating to the restructuring of the Group for tax purposes. 

NEW SEGMENTS AND  
ACCOUNTING STANDARDS 

On 1 October 2018 we re-organised the tobacco and NGP 
business to manage our footprint based on geographic 
proximity changing from the previous approach to grouping 
markets based on their growth and returns profiles.  

Our financial reporting was split into four areas: Europe, 
Americas and Africa, Asia & Australasia plus Distribution. 
Similarly, our tobacco business was re-named Tobacco & NGP.  

We also adopted two new accounting standards, IFRS 9 
“Financial Instruments” and IFRS 15 “Revenue from Contracts 
with Customers” on the same date. Implementation of IFRS 15 

32
32 

Imperial Brands | Annual Report and Accounts 2019
Imperial Brands   Annual Report and Accounts 2019 

has resulted in changes to the treatment of customer 
discounts in revenue and to Master Settlement Agreement 
(MSA) payments, which were previously netted off against 
revenue. MSA payments are now taken to other cost of sales. 
On 1 October 2019 we will adopt the new accounting standard 
IFRS 16 “Leases”. The impacts of adopting these standards 
are disclosed in Note 1 of the Accounting Policies. 

ADJUSTED PERFORMANCE MEASURES 

In managing the business, we focus on adjusted performance 
measures as we believe they provide a better comparison of 
performance from one period to the next.  

Although we remain comfortable that our adjusted 
performance measures remain appropriate for the current 
year, we have decided to refine our approach by focusing more 
tightly on the performance drivers of our core activities of the 
manufacture, sales and marketing of tobacco and NGP. The 
changes will be implemented in 2020 to ensure the 2019 results 
are reported in line with previous external guidance. The key 
changes will be to exclude one-off gains from asset disposals 
and other non-recurring activities that do not relate directly 
to the core activities. In 2019, these gains related to our 
investment in Auxly and amounted to £10 million. We will 
continue to treat restructuring costs as an adjusting item 
through to the conclusion of the second cost optimisation 
programme in 2020. Thereafter we will review treatment in 
the light of any further restructuring requirement. 

LIQUIDITY AND GOING CONCERN 

The Group’s policy is to ensure that we always have sufficient 
capital markets funding and committed bank facilities in place 
to meet foreseeable peak borrowing requirements. In reviewing 
the Group’s committed funding and liquidity positions, the 
Board considered various sensitivity analyses when assessing 
the forecast funding and headroom requirements of the Group 
in the context of the maturity profile of the Group’s funding 
arrangements. The Group plans its financing in a structured 
and proactive manner and remains confident that sources of 
financing will be available when required. Based on its review, 
and having assessed the principal risks facing the Group, the 
Board is of the opinion that the Group as a whole and Imperial 
Brands PLC have adequate resources to meet operational 
needs for a period of at least 12 months from the date of this 
Report and concludes that it is appropriate to prepare the 
financial statements on a going concern basis. 

Should the Group’s planned disposal of its premium cigar 
division not materialise during the next financial year, the 
Group would look to finance its medium-term working capital 
and investment requirements through new debt issuances in 
accordance with its usual practice of managing its medium 
and long-term financing requirements. 

OLIVER TANT 
Chief Financial Officer 

 
 
 
PRINCIPAL RISKS AND UNCERTAINTIES 

MANAGING  
RISK

The identification, assessment and appropriate management 
of our enterprise risks facilitate the achievement of the Group’s 
strategic aims. 

Risks represent an articulation of the variability of outcomes 
that we manage in the achievement of the Group’s strategy. 
We define a risk as anything that could disrupt the 
achievement of the Group’s strategy and objectives.  

LIKELIHOOD & 
IMPACT

RISK MANAGEMENT 

The basis of our risk management framework relies upon 
the ability to identify, assess and act to mitigate material 
risks. Whilst it is accepted that no approach can guarantee 
the identification and mitigation of all risks, our framework 
aligns the management of risks and delegated authorities 
to the Board’s defined risk appetite in achieving our 
strategic objectives.  

RISKS, MITIGATIONS AND OPPORTUNITIES 

The Board is responsible for setting the Group’s risk appetite, 
and ultimately accountable for managing the Group’s risks. 
The framework within which we operate ensures that 
the identification of risks, their effective mitigation, and 
assessment of opportunities that may arise, forms part of our 
routine operational processes, practices and responsibilities. 

Risk identification, both operational and horizon scanning, 
is supported by our second line centres of expertise. These 
specialist teams are responsible for supporting the business 
with effective risk mitigation solutions. Additionally, our 
Group Risk team works with functions, strategic business 
units and key stakeholders across the business to ensure 
effective “bottom-up” identification and assessment of risks, 
and coordinate and facilitate the “top-down” inputs from our 
OPEX and Board.  

ASSESSMENT AND EVALUATION OF RISKS 

An area of key focus in our risk management approach is 
the assessment of both risks and the effectiveness of related 
mitigating actions. We work with the business to complete 
functional risk assessments which draw on a broad spectrum 
of inputs enabling cross-functional and second line views to 
be considered. 

As part of the ongoing development of the risk management 
process we have further developed our multi-dimensional 
approach to the assessment of risks.  

The risk tool uses multiple factors in the assessment of risk, 
as represented in the following diagram. The evaluation of 
the risks against risk assessment factors creates a balanced 
and informed perspective of the risk impact and facilitates 
prioritisation and best allocation of resources. 

The assessment of risks is embedded within our business 
planning cycle and aligned to our strategic objectives. 
Risks are assigned to the relevant product category in 
order to provide context over the relative current and 
future impacts to Group strategy. 

.

IMPACT ON 
INVESTOR 
SENTIMENT

MITIGATION 
EFFECTIVENESS

MULTI-
DIMENSIONAL 
ASSESSMENT  
OF RISKS

PERMANENCY  
OF IMPACT

SPEED  
OF IMPACT

The assessment of risk is based on views from across 
the business, including operational “bottom-up” reviews. 
The results of these assessments are subsequently reviewed 
by senior management to ensure an effective “top-down” input 
from the OPEX and the Board, ensuring both operational and 
strategic perspectives are considered in establishing our 
assessment of the risks we face as a business.  

In line with the viability statement and our business planning 
processes, we consider the impact of risks to achieving both 
the 12-month business plan, and the longer three-year viability 
horizon to ensure actions can be taken in the short-term to 
facilitate the appropriate mitigation of current and future 
risk impacts.  

The mitigation and management of identified risks is vital to 
the success of the Group. The Group’s risk management and 
internal control framework and related reporting are further 
discussed in the Audit Committee Report on page 50. 

RISK LANDSCAPE 

The Group operates in highly competitive (multi-national) 
markets and so faces general commercial risks associated 
with a large FMCG business (including the effect of 
movements in foreign exchange rates).  

We constantly assess and evaluate the risks posed 
by the changing environments in which we operate, 
whether geo-political, socio-economic or technological. 
The consideration of the potential impacts and most likely 
causes ensures a timely, measured and appropriate response. 

www.imperialbrandsplc.com
www.imperialbrandsplc.com 

33
33  

FINANCIALSGOVERNANCEPERFORMANCESTRATEGYOVERVIEW 
PRINCIPAL RISKS AND UNCERTAINTIES continued 

In the following section we highlight the principal risks we face and identify the mitigations that we have in place to 
manage the crystallisation of such risks. Not all of these principal risks are within our direct control, and the list cannot 
be considered to be exhaustive, as other risks and uncertainties may emerge in a changing business environment. 
Additionally, there are risks such as cyber threats and those associated with Brexit (including potential taxation 
impacts) that we do not report as principal risks, rather, their implicit impacts are considered in the assessment of 
underlying risks across the business. This approach best ensures responsibility and accountability for appropriate 
mitigation on an enterprise basis. 

PRINCIPAL RISK
PRINCIPAL RISK 

IMPACT
IMPACT 

PRODUCT REGULATORY CHANGE 

Proposed product regulatory change can 
restrict the ability to communicate with or 
supply product to consumers, and can place 
restrictions on consumers’ ability to enjoy 
the product.  

The highest potential impacts of proposed legislation  
is in the EVP category, notably in the US market  
Size of legitimate EVP market for products may  
be reduced due to increased legislation 
Restrictions may be placed on the locations in which 
consumers can purchase and enjoy the product 
Ability to communicate with consumers may 
be impacted  
Country specific packaging/labelling requirements 
could result in increased cost and complexity 
Failure to achieve PMTA registration in the US could 
result in an inability to sell current products in the US 
Restrictions on sale of flavoured tobacco products  
(e.g. menthol) potentially reduce market size 

CHANGE IN CONSUMER TRENDS 

Failure to predict or respond to current and 
emerging trends. Emerging NGP categories 
are subject to increased likelihood of change 
in consumer trends. 

Failure to anticipate demand shifts could impact 
attractiveness of portfolio or products to consumers 
impacting volumes 
Brand equity could be impacted by consumer 
perception of brand relevance, or attractiveness  
of products to consumers 

INNOVATION 

Failure to realise new or improved product 
initiatives aligned to consumer/market trends  
and demands in a timely manner. 

SIGNIFICANT CHANGE IN PRODUCT 
SALES TAXES OR CHARGES 

Increases in excise or other related taxes impacts 
consumer choices as governments use tobacco 
control as a means of raising public funds. 

Portfolio fails to meet consumer demands resulting 
in lower sales 
Failure to act upon consumer insights prevents 
opportunities from being seized and impacts growth 
Product development and/or launch impacted by 
IP constraints limiting the ability to respond to 
competitor offerings 
Potential cost savings arising from innovations 
not realised 

Increased cost to consumer could result in changes 
in consumer choices and reduced tobacco purchases 
Inability to pass on an increase in excise could result  
in lower product margin and negative mix impacts 
Potential NGP strategy impact resulting from reduced 
ability to invest due to reduced cash flows 
Potential pressure on ability to achieve planned 
price increases 

TM

EVP

TM

EVP

HT

OND

TM

EVP

HT

OND

TM

EVP

HT

OND

34
34 

Imperial Brands | Annual Report and Accounts 2019
Imperial Brands   Annual Report and Accounts 2019 

 
 
 
 
 
 
 
 
 
 
 
 
TM

Tobacco Maximisation  
related risks 

OND

Oral Tobacco (Skruf and  
other brands) related risks 

 blu related risks 

EVP

GRP

Group-wide risks 

HT

Heated Tobacco (Pulze)  
related risks 

MITIGATION
MITIGATION 

OPPORTUNITY
OPPORTUNITY 

The Group continues to act in accordance with both 
legal requirements and the principles of being a 
responsible manufacturer 
Regulatory affairs teams, supported by scientific affairs, 
provide evidence to support the argument that EVP can  
enable potential harm reduction for tobacco smokers and 
therefore provide argument for rational regulation 

We continually monitor consumer activity at both a  
local and Group level. This enables an effective means  
of profiling and predicting changes to best adapt the Group’s 
product portfolio 
The Group continues to develop its portfolio of NGP products, 
along with strategic acquisitions in the sector, to provide 
consumers with appropriate choices in the dynamic 
market place 

Innovation processes are designed to develop consumer 
products based upon robust analysis and testing 
Specialist in-house innovation function with expertise  
in product development – notably NGP 
Alignment of Group Science and Innovation processes  
IP risks are managed by subject matter experts within the 
Group, ensuring protection of our own innovations and best 
enabling the development process 

We engage with authorities to provide informed input  
to the unintended consequences of disproportionate changes 
in excise 
The Group employs subject matter experts to monitor and 
manage the potential impact of excise changes and align our 
product portfolio to a range of appropriate price points 
We offer appropriate consumer focused choices at market 
level, across both our tobacco and NGP portfolio 

The lessons learned from tobacco legislation and the increase  
in illicit trade as an unintended consequence of regulatory change 
highlight the opportunity for rational discussion and appropriate 
sanctions to ensure potential harm reduction products remain  
an attractive alternative choice for the world’s smokers 
Periods of regulatory uncertainty, or change, offer 
opportunities for companies able to meet the 
evolving requirements 
At times of rapid regulatory change regulators often look 
to responsible manufacturers for support in shaping new 
regulations and frameworks 
The increase in regulatory requirements and lifting of EVP 
standards will create greater market stability. The increased 
compliance requirements could result in a reduced number  
of competitors in the market  

The ability to meet consumer needs and to better 
inform product innovation is a key potential driver of 
commercial success  
As the category matures the opportunity exists to drive loyalty 
and a long-term consumer relationship. This offers the Group 
the opportunity to align its portfolio to meet any changing 
needs of the evolving smoker journey 

The development of innovative products that meet and drive 
consumer demands throughout their evolving journey 
Speed and quality of innovation enable the drumbeat of 
consumer activations that ensure both brand relevance  
and continued brand loyalty 

The development of the Group strategy includes analysis of 
planned and potential changes in product taxation in order to 
best identify and ensure investment opportunities across its 
range of products  
Tailored product portfolio offerings at a local level, within and 
across categories, allow for any relative commercial advantage 
from excise mechanisms to be realised 
As regulators acknowledge the potential for harm reduction of 
NGP, through an application of lower excise, consumers could 
switch to this more affordable, lower tax category 

www.imperialbrandsplc.com
www.imperialbrandsplc.com 

35
35  

FINANCIALSGOVERNANCEPERFORMANCESTRATEGYOVERVIEW 
 
 
 
 
 
 
 
 
PRINCIPAL RISKS AND UNCERTAINTIES continued 

PRINCIPAL RISK
PRINCIPAL RISK
PRINCIPAL RISK 

IMPACT
IMPACT
IMPACT 

COUNTERFEIT AND ILLICIT  
NON-DUTY PAID PRODUCT 

The consequence of excise increases 
is a widening gap in the price of illicit 
and legitimate product, increasing the 
attractiveness of non-duty paid tobacco 
to consumers. 

Counterfeit and illicit trade reduce the size of the 
legitimate tobacco market 
Inferior, unregulated counterfeit product could result  
in damage to our brands 
Reputation of legitimate producers impacted by 
illicit/illegal supply 
Increased risk of public health and youth access issues 
due to unregulated product quality and distribution 

TM

EVP

PRODUCT SUPPLY 

A supply chain failure results in a delay  
or inability to supply product to market.  

Loss of short-term volume and potential loss of 
consumer loyalty 
Product quality impacts customer satisfaction, 
potentially impacting loyalty 
Product cost impacts profitability 
Production capacity impacted by lack of availability 
of raw materials 

CAPABILITIES 

Inability to attract, retain and develop required 
capabilities to achieve strategic objectives 
in a culture aligned to the changing multi- 
category business. 

Required skills and capabilities not aligned to 
achievement of objectives 
Organisational culture and mindset fail to facilitate 
the requirements of a business operating in new 
and fast changing categories 

TM

EVP

HT

OND

TM

EVP

HT

OND

HEALTH, SAFETY, AND WELLBEING 

Failure to ensure safe working practices, 
appropriate environment and culture, and the 
required personal support to ensure the safety  
and wellbeing of our people and others working 
with the Group. 

Loss of life, or serious injury/illness to employee 
or other individual working with/for IMB 
Financial penalty, censure or prosecution for 
breach of regulations 
Interruption of Group operations (notably 
manufacturing) as a result of incident 
Employee engagement, retention, or reduced 
attractiveness to potential employees/partners 

RESPONSIBLE BEHAVIOUR 

Failure to comply with local and international 
laws and regulations. The Group’s policies and 
standards mandate that all employees must 
comply with legislation relevant to both a UK 
listed company and to the countries in which  
they operate. 

Investigations and the enforcement of financial or 
regulatory censure 
Criminal investigation resulting from allegations 
of improper behaviour 
The cost of defending any allegations can be significant 
Reputational damage of perceived or actual breach 
of regulation 

GRP

GRP

36
36 

Imperial Brands | Annual Report and Accounts 2019
Imperial Brands   Annual Report and Accounts 2019 

 
 
 
 
 
 
 
 
 
MITIGATION
MITIGATION 

OPPORTUNITY
OPPORTUNITY 

We have robust internal policies and procedures to 
best ensure compliance within our own supply chain. 
We maintain strong standards and controls for our 
business and first-line customers to prevent diversion 
of our products 
Our operational sales teams are supported by specialist 
teams employed to support the business, governments 
and law enforcement agencies, with targeted solutions 
to illicit trade 
We work alongside the European Commission’s Anti-
Fraud Office (OLAF) and partner with governments and 
law enforcement agencies around the world on anti-illicit 
trade initiatives 

Robust demand planning process, and supply chain 
management (materials and logistics) 
Production capacity planning includes continuity 
measures in the event of machine failure or site issue 
Robust leaf and raw material supply processes in place 
Ongoing supplier reviews undertaken to best ensure 
continuity of supply  
Supply strategy review completed for new categories 

Specific capability gaps identified, and action taken 
to address short-term requirements 
Changes in recruitment approach and tailored 
remuneration for specific capability requirements 
to align with external market 
Cultural aspects are an element of Group change 
programmes to create a fit for the future environment 

Acting as a responsible manufacturer and distributor of tobacco 
products better enables the Group to engage with regulators and 
law enforcement agencies to prevent illicit trade and related illegal 
activities, and to inform effective and appropriate state actions 

Our lean manufacturing approach continues to supply quality 
compliant products, whilst improving agility and scalability 
to cater for demand shifts and opportunities to further contain 
underlying costs 

Increased attractiveness of Imperial as an employer of choice for 
both current and potential employees through promotion of diverse 
culture, personal development, and wellbeing initiatives 
Achievement of Group strategy and development of multi-category 
business enhanced by ability to attract and retain requisite 
capabilities and mindset 

Health and safety policies, procedures, training and 
monitoring in place 
Safety focused initiatives implemented across the Group 
including ‘Drive Safe’ and manufacturing ‘Safety Pin’ 
encouraging cross-site engagement 
Employee wellbeing support in place across the business

Continued promotion of our safety culture facilitates the associated 
benefits of reduced lost working time and operational effectiveness 
Supports attractiveness of Imperial as an employer of choice for 
both current and potential employees through promotion of a 
safe and enabling work environment and the provision of 
wellbeing initiatives 

The effective delivery and communication of our ESG strategy 
(including legal and regulatory compliance) creates an opportunity 
for external stakeholders and potential partners/employees to better 
understand the ethical approaches taken by the Group to ensure 
that it acts as, and is, a good corporate citizen 

The Group’s Code of Conduct and values articulate the 
behaviours we expect from all our people, and compliance 
with this is certified by management across the business 
Expertise at Group and local level for areas of legal 
compliance to provide advice and support in the 
development of policy, process, training and monitoring, 
including international sanctions 
In the event of any investigation (which may or may  
not result in actions being brought against us), we 
cooperate fully with the relevant authority and will 
continue to do so. 
The Group supports and promotes measures to ensure  
the prevention of youth access to its products 

www.imperialbrandsplc.com
www.imperialbrandsplc.com 

37
37  

FINANCIALSGOVERNANCEPERFORMANCESTRATEGYOVERVIEW 
 
PRINCIPAL RISKS AND UNCERTAINTIES continued 

PRINCIPAL RISK
PRINCIPAL RISK 

IMPACT
IMPACT 

LITIGATION 

Tobacco litigation and other claims are pending 
against the Group. Additionally, an increase in 
litigation activity in the US has emerged relating  
to the use of EVP. 
To date, no tobacco litigation claim brought 
against the Group has been successful and/or 
resulted in the recovery of damages.  
The Group also faces other non-product related 
future litigation risks such as claims regarding the 
Cuban joint venture arising from the reactivation 
of Title III of the Helms-Burton legislation in 
the US. 

TAXATION DISPUTES  

The interpretation of tax law and the related 
judgements taken in relation to these laws can 
lead to dispute or investigation. 

LIQUIDITY AND CAPITAL ADEQUACY 

Failure to maintain strong cash flows could reduce 
the Group’s ability to deliver shareholder returns, 
invest behind the business, or to repay debt. 

GRP

GRP

GRP

If any claim against the Group was to be successful,  
it might result in a significant liability for damages and 
may lead to further claims against us 
Regardless of the outcome, the costs of defending  
such claims can be substantial and may not be 
fully recoverable 
A successful claim against a competitor could result 
in an increased likelihood of similar claims against 
the Group 

Investigations take up management time and divert 
resources away from other business as usual activities 
Cost of penalties and interest arising from any proven 
instance of non-compliance  
Potential reputational damage in the case of an  
adverse finding 

Failure to maintain cash flows could impact the 
Group’s ability to pay down debt, impacting covenants, 
credit ratings, bank bonds and investor confidence 
Reduced ability to invest in initiatives 
A fall in certain of our credit ratings would raise the 
cost of our existing committed funding and is likely  
to raise the cost of future funding and affect our ability 
to raise debt 
Adverse movements in interest rates could result in 
higher funding costs and cash outflows 
Failure of a financial counterparty (e.g. when holding 
cash deposits and/or derivatives) is likely to result in a 
financial and cash impact 

VIABILITY STATEMENT  

The Board has reviewed the long-term prospects of the Group in order to assess its viability. This review, which is based on 
the business plan which was completed in October 2019, incorporated the activities and key risks of the Group together with 
the factors likely to affect the Group’s future development, performance, financial position, cash flows, liquidity position and 
borrowing facilities as described in the ‘How we manage risk’ section of this report on pages 33 to 40.  

In addition, we describe in notes 19 to 20 on pages 125 to 126 the Group’s objectives, policies and processes for managing its 
capital, its financial risk management objectives, details of its financial instruments and hedging activities and its exposures 
to market, credit and liquidity risk. 

38
38 

Imperial Brands | Annual Report and Accounts 2019
Imperial Brands   Annual Report and Accounts 2019 

 
 
 
 
 
MITIGATION
MITIGATION 

OPPORTUNITY
OPPORTUNITY 

We employ internal and external lawyers specialising  
in the defence of product liability and other litigation 
Advice is provided to prevent causes of litigation, 
along with guidance on defence strategies to direct  
and manage litigation risk and monitor potential  
claims around the Group 

Tax strategy and related policies govern the actions and 
delegated authorities taken across the Group in relation to 
all taxes 
We employ internal and external tax specialists who support 
the business in achieving the Group strategy and compliance 
with agreed policies 

We have a strong focus on cash generation supported by 
Group guidance and governance processes 
Appropriate authority and accountability in place for 
investments and capital expenditure, including 
achievement of required return criteria 
Cash flows, financing requirements and key rating agency 
metrics are regularly forecast and updated in line with 
performance and expectations to manage future financing 
needs and optimise cost and availability 
The Treasury function operates in accordance with the terms 
of reference and delegated authorities set out by the Board, 
with independent oversight from the Treasury Committee 
Given the Group’s investment grade credit ratings, this 
supports depth and liquidity in the global debt capital markets

In line with the Board’s risk appetite our intention is to ensure 
compliance with tax legislation. The implementation of 
effective and appropriate tax controls facilitates the benefits 
we achieve from being an ethical business 

Maintaining an efficient capital structure allows the Group  
to maintain an effective cost of capital to support and  
generate additional returns on investments and capital 
outlays/expenditure 
The Group separates its financing decisions from its interest 
rate risk management decisions and therefore has flexibility 
to take advantage of advantageous interest rate movements 
should it wish to do so 
Given the high cash conversion that the Group has 
delivered/delivers, this provides the Board/management with 
cash flexibility and optionality  

ASSESSMENT 

In order to report on the long-term viability of the Group, the Board reviewed the overall funding capacity and headroom 
available to withstand severe events and carried out a robust assessment of the principal risks facing the Group, including 
those that would threaten its business model, future performance, solvency or liquidity. The assessment assumes that any 
bank debt maturing in the next three years can be re-financed at commercially acceptable terms or via our current standby 
facility. This assessment also included reviewing and understanding both the impact and the mitigation factors in respect of 
each of those risks. The viability assessment has two parts: 

First, the Board considered the period over which they have a reasonable expectation that the Group will continue to operate 
and meet its liabilities, taking into account current debt facilities and debt headroom; and 

Second, they considered the potential impact of severe but plausible scenarios over this period, including:  

Assessing scenarios for each individual principal risk, for example commercial issues and the impact of regulatory 
challenges; and  
Assessing scenarios that involve more than one principal risk including multi risk scenarios. 

www.imperialbrandsplc.com
www.imperialbrandsplc.com 

39
39  

FINANCIALSGOVERNANCEPERFORMANCESTRATEGYOVERVIEW 
 
 
 
 
PRINCIPAL RISKS AND UNCERTAINTIES continued 

VIABILITY STATEMENT continued 

FINDINGS 

VIABILITY REVIEW PERIOD 

Whilst the Board has no reason to believe the Group will not be viable over a longer period, the period over which the Board 
considers it possible to form a reasonable expectation as to the Group’s longer-term viability, based on the risk and sensitivity 
analysis undertaken, is the three-year period to September 2022. This reflects the period used for the Group’s business plans 
and has been selected because, together with the planning process set out above, it gives management and the Board sufficient, 
realistic visibility on the future in the context of the industry environment. The Board has considered whether it is aware of any 
specific relevant factors beyond the three-year horizon and confirmed that there are none. 

A three-year period is considered appropriate for this viability assessment because it is the period covered by the strategic plan. 
The Group’s annual corporate planning processes include completion of a strategic review, preparation of a three-year business 
plan and a rolling re-forecast of current year business performance and prospects. The plans and projections prepared as part of 
these corporate planning processes consider the Group’s cash flows, committed funding, forecast future funding requirements, 
banking covenants, and other key financial ratios, including those relevant to maintaining our investment grade ratings. These 
projections represent the Directors’ best estimate of the expected future financial prospects of the business, based on all currently 
available information. 

The use of the strategic plan enables a high level of confidence in assessing viability, even in extreme adverse events, due to a 
number of mitigating factors such as:  

The Group has mature business relationships and operates globally within well established markets;  
The Group’s operations are highly cash generative and the Group has access to the external debt markets to raise further 
funding; and 
Flexibility of cash outflow with respect to promotional marketing programmes, capital expenditure projects planned to take 
place within the 3-year horizon, plus the ability to manage dividend returns to investors. 

RISK IMPACT REVIEW 

For each of our 12 principal risks, plausible risk impact scenarios have been assessed together with a multiple risk scenario. 
The following table summarises the key scenarios that were considered, both individually and in aggregate:  

Risk scenarios modelled 

Level of severity reviewed 

Link to principal risk 

The maximum quantifiable impact of all 
envisaged business risks, including the 
impact of a loss of market size and share. 

Change in consumer trends 
Significant change in product sales taxes 
or charges 
Counterfeit and illicit non-duty paid 
product in the market 

The consequences of adverse 
commercial pressures, involving volume 
reduction and/or falls in margin, driven 
by unforeseen reductions in the size of 
the legitimate tobacco market or other 
changes in the level of consumer demand 
for our products. 

The possible costs associated with 
legal and other regulatory challenges, 
including competition enquiries and 
tax audits.  

Failure to deliver on key strategic 
initiatives, including growth within 
our NGP business. 

Significant competition, technological or 
regulatory challenge resulting in no future 
growth in the NGP business. 

Failure to successfully defend all existing 
and reasonably foreseeable future legal  
and regulatory challenges. 

Responsible behaviour 
Litigation 
Taxation disputes 
Occupational health and safety 
and wellbeing 

Innovation 
Product supply 
Changes in consumer trends 
Product regulatory change 

None of the scenarios reviewed, either individually or in aggregate, would cause Imperial Brands to cease to be viable. 

CONCLUSION  

On the basis of this robust assessment of the principal risks facing the Group, and on the assumption that they are managed or 
mitigated in the ways disclosed, the Board’s review of the business plan and other matters considered and reviewed during the 
year, and the results of the sensitivity analysis undertaken and described above, the Board has a reasonable expectation that 
the Company will be able to continue in operation and meet its liabilities as they fall due over the period to September 2022. 

40
40 

Imperial Brands | Annual Report and Accounts 2019
Imperial Brands   Annual Report and Accounts 2019 

 
 
 
S
T
R
A
T
E
G
Y

P
E
R
F
O
R
M
A
N
C
E

GOOD 
GOVERNANCE 

  Maintaining high standards 
of governance underpins 
everything we do, ensuring 
our people and operations 
behave responsibly. 

DEAR SHAREHOLDER  

This Corporate Governance Report details our approach to 
governance and the responsible way we run our business.  

In what proved to be a difficult year for the Group, strong 
Board oversight was vitally important. A major focus of 
this was the discussions relating to the best allocation of 
resources to continue driving our strategy. These included 
approving our revised dividend policy, the commencement 
of a share buyback programme, our asset divestment 
programme and our investment in Auxly Cannabis Group Inc. 

We have also been focusing on Board succession, welcoming 
Sue Clark and Jon Stanton to the Board and looking to appoint 
suitable successors for both myself and Alison Cooper, who 
we announced in October will step down after 20 years with 
the Company, the last nine of which have been as CEO. After 
eight years on the Board Malcolm Wyman retired in May 2019 
with our thanks and best wishes for the future. 

Whilst we have applied and were fully compliant with the 
requirements of the 2016 UK Corporate Governance Code 
throughout the year, we have adopted several provisions 
from the 2018 Code early, including my intention to step down 
from the Board and the appointment of Steven Stanbrook as 
our Workforce Engagement Director. We will report on our 
application of the 2018 Code in next year’s Annual Report. 

Details of the Company’s governance framework and how it 
underpins the delivery of our sustainable growth agenda are 
set out in the following sections.  

MARK WILLIAMSON 
Chairman 

MARK WILLIAMSON 
Chairman 

ENSURING OUR ANNUAL REPORT IS FAIR, 
BALANCED AND UNDERSTANDABLE 

A number of long-established and embedded processes 
underpin the key compliance requirement for our Annual 
Report to be fair, balanced and understandable. These include: 

drafting of the Annual Report by appropriate senior 
management who monitor regulatory changes, are briefed 
regarding the fair, balanced and understandable regulations 
and ensure consistency throughout the report; 
extensive verification process undertaken to ensure factual 
accuracy and a fair presentation of our performance; 
reviewing the use of adjusted measures and their 
appropriateness in aiding users of our financial statements 
to better understand our performance year-on-year; 
consideration and review of an advanced draft by Internal 
Audit and the Disclosure Committee to ensure accurate and 
balanced disclosure; 
comprehensive reviews of drafts of the Annual Report 
undertaken by members of the OPEX and other senior 
management; 
the Audit Committee discussing the draft Annual Report 
with both management and our auditors PwC and, where 
appropriate, challenging the content and any judgements 
and assumptions used; 
all Board members receiving drafts of the Annual Report with 
sufficient time for review and comment prior to the year-end 
meetings in October 2019; and 
the Audit Committee reviewing the final draft at its meeting in 
October 2019 at which time it was required to express its opinion 
prior to consideration by the Board. 

After consideration of the above processes and review of the 
Annual Report, the Directors confirm that they consider, taken 
as a whole, that it is fair, balanced and understandable and 
provides the information necessary for shareholders to assess 
the Company’s position and performance, business model 
and strategy. 

www.imperialbrandsplc.com
www.imperialbrandsplc.com 

41
41  

FINANCIALSGOVERNANCEPERFORMANCESTRATEGYOVERVIEW 
 
 
 
 
 
 
 
 
 
 
BOARD OF DIRECTORS 

Mark Williamson 

D N Chairman

Alison Cooper 

E

MARK WILLIAMSON, CA (SA) 
Chairman of the Board  

Skills and experience  

Mark is a qualified accountant, who 
brings considerable financial and general 
managerial experience to our Board. Mark 
was Chief Financial Officer of International 
Power plc until 2012 and is experienced in 
managing relationships with the investor 
and financial communities. He is also a 
former Senior Independent Non-Executive 
Director and Chairman of the Audit 
Committee of Alent PLC. 

Appointment  

Mark joined the Board in July 2007 and 
was appointed Senior Independent Non-
Executive Director in February 2012. He was 
subsequently appointed Deputy Chairman 
of the Board in January 2013 before being 
made Chairman in February 2014. 

In anticipation of the requirements of 
the new UK Corporate Governance Code 
regarding a Chairman’s tenure on a Board, 
the Company announced in February 2019 
that it had initiated a process to search for a 
Non-Executive Chairman to succeed Mark. 

External appointments  
Chairman of Spectris plc1 and Senior 
Independent Non-Executive Director 
and Chairman of the Audit Committee 
of National Grid plc1. 

ALISON COOPER, BSC, ACA 
Chief Executive Officer 

Oliver Tant 

E

Skills and experience  

Alison is leading the business through 
a transformative period in its history. 
Having successfully implemented our 
tobacco strategy, she is now also focused 
on accelerating our growth in Next 
Generation Products, which represents 
a substantial additive opportunity for 
Imperial. Alison joined the Company 
in 1999 and, through a number of senior 
roles prior to her appointment as Chief 
Executive, has made a substantial 
contribution to our international expansion. 

Matthew Phillips 

E

Appointment  

Appointment  

Appointed to the Board of Directors in 
October 2013 and became Chief Financial 
Officer in November 2013. 

External appointments  

No external Director appointments. 

MATTHEW PHILLIPS, LLB 
Chief Development Officer 

Skills and experience  

Matthew held a number of senior roles 
prior to his appointment to the Board as 
Corporate Affairs Director in June 2012 and 
has been integral to the development and 
implementation of the Group’s strategy.  

In his current role he is responsible for NGP 
innovation, product science, smokeless 
tobacco, corporate development and 
corporate and legal affairs.  

Appointment  

Appointed Director in June 2012. Appointed 
Chief Development Officer in June 2015. 

External appointments  

No external Director appointments. 

SUE CLARK 
Non-Executive Director 

Skills and experience  

Sue has strong international business 
credentials with over 20 years’ Executive 
Committee and Board level experience in 
the FMCG, regulated transport and utility 
sectors. Sue held the role of Managing 
Director of SABMiller Europe and was an 
Executive Committee member of SABMiller 
plc. She joined SABMiller in 2003 as 
Corporate Affairs Director and was part of 
the executive team that built the business 
into a top five FTSE company. 

Appointment  

Appointed Non-Executive Director 
in December 2018 and Chair of the 
Remuneration Committee in February 2019. 

External appointments  

Non-Executive Director and Chairman of 
the Remuneration Committee of Britvic 
plc1, Non-Executive Director and member 
of the Audit and Remuneration Committees 
of Bakkavor Group plc1 and a member of 
the Supervisory Board and Remuneration 
Committee of AkzoNobel N.V1. Sue is also 
a Non-Executive Director of Tulchan 
Communications LLP2. 

Appointed Director in July 2007. Appointed 
Chief Executive in May 2010. 

External appointments  

No external Director appointments. 

OLIVER TANT, BSC, CA 
(SCOTLAND) 
Chief Financial Officer 

Skills and experience 

Oliver held a number of senior positions 
in a 32-year career at KPMG, including 
Global Managing Director Financial 
Advisory and Private Equity Division 
and Head of UK Audit. 

He was also a member of both the UK 
and German boards of KPMG. He brings 
to Imperial international experience 
in change management, organisational 
restructuring, corporate finance and 
mergers and acquisitions. 

In his current role he is responsible 
for finance, treasury, investor relations, 
procurement and information technology. 

1. Public listed company 

2. Private organisation 

Sue Clark 

D N R Chairman

KEY 

E 

D 

S 

N 

A 

R 

Executive Director 

Non-Executive Director 

Company Secretary 

Succession and Nominations 
Committee 

Audit Committee 

Remuneration Committee 

42
42 

Imperial Brands | Annual Report and Accounts 2019
Imperial Brands   Annual Report and Accounts 2019 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CHAIRMAN’S INTRODUCTION - GOVERNANCE 

Thérèse Esperdy 

D A N 

Simon Langelier 

D A N 

Steven Stanbrook 

D N R 

Jon Stanton 

D A N 

Karen Witts 

D A Chairman N R 

John Downing 

S 

THÉRÈSE ESPERDY 
Senior Independent  
Non-Executive Director 

Skills and experience  

Thérèse has significant international 
investment banking experience having 
held a number of roles at JP Morgan 
including Global Chairman of JP Morgan’s 
Financial Institutions Group, Co-Head 
of Asia-Pacific Corporate & Investment 
Banking, Global Head of Debt Capital 
Markets, and Head of US Debt Capital 
Markets. She began her career at Lehman 
Brothers and joined Chase Securities 
in 1997 prior to the firm’s merger with 
JP Morgan in 2000. 

She also meets the recent and relevant 
financial experience requirements of the 
UK Corporate Governance Code. 

Appointment  

Appointed Senior Independent Non-
Executive Director in May 2019 having 
joined the Board in July 2016. 

External appointments  

Non-Executive Director and Chairman 
of the Finance Committee of National 
Grid Plc1; Non-Executive Director of 
Moody‘s Corporation1. 

SIMON LANGELIER  
Non-Executive Director 

Skills and experience  

Simon has significant international 
experience within the tobacco industry. 
He held a number of senior commercial 
positions during a 30-year career with 
Philip Morris International, including in 
Latin America, Asia, Western and Eastern 
Europe, Middle East and Africa. In addition, 
he was President of their Next Generation 
Products & Adjacent Businesses. 

Appointment  

Appointed Non-Executive Director in 
June 2017. 

External appointments  
Chairman of PharmaCielo Limited2.  

Patron and Honorary Professorial Fellow 
at Lancaster University, and a member 
of the Dean’s Council of the university’s 
Management School2. 

STEVEN STANBROOK 
Non-Executive Director 

Skills and experience  

Steven brings considerable international 
executive experience to the Board,  
gained in a number of FMCG companies. 
This includes 19 years at SC Johnson & 
Sons Inc., most recently as Chief Operating 
Officer, where he was responsible for 
managing their international operations. 
Previously, he held senior positions at 
Sara Lee Corporation, including as Chief 
Executive Officer of Sara Lee Bakery, and 
at CompuServe Corp. He is also a former  
Non-Executive Director of Chiquita Brands 
International, Inc. and Hewitt Associates.  

Appointment  

Appointed Non-Executive Director in 
February 2016. 

External appointments  
Non-Executive Director of Cott Corporation1 
and Group 1 Automotive Inc1. Steven is also 
a Partner of Wind Point Partners2 and a 
Director of The Vollrath Company LLC2.  

JON STANTON 
Non-Executive Director 

Skills and experience 

Jon has a wide range of experience, with 
a first-class international business track 
record, including significant US exposure.  

In 2016 he was appointed Chief Executive 
of Weir Group PLC, having previously been 
CFO from 2010. Prior to that he spent 22 
years at Ernst & Young, LLP, the last nine 
years of which were as an audit partner. 

Appointment 

Appointed Non-Executive Director in 
May 2019. 

External appointments 
Chief Executive of Weir Group PLC1. 

KAREN WITTS, FCA 
Non-Executive Director 

Skills and experience  

Karen brings significant financial and 
management expertise to the Board. She 
is currently Chief Financial Officer and 
Executive Director of Compass Group plc 
and was previously Chief Financial Officer 
of Kingfisher plc. Prior to that, Karen 
was Chief Financial Officer of the Africa, 
Middle East, Asia and Asia Pacific Region 
at Vodafone plc, and has also held a 
number of senior positions at BT.  

She also meets the recent and relevant 
financial experience requirements of the 
UK Corporate Governance Code. 

Appointment  

Appointed Non-Executive Director in 
February 2014 and Chairman of the Audit 
Committee in February 2017. 

External appointments  

Currently Chief Financial Officer and 
Executive Director of Compass Group plc1. 

JOHN DOWNING, MA  
Company Secretary 

Skills and experience  

John is a qualified solicitor. He joined 
Imperial in 2005 having previously worked 
for the law firm Linklaters. 

He has had a number of senior legal roles in 
Imperial including playing a leading role in 
the Altadis acquisition and becoming Head 
of Group Legal in 2010. He has considerable 
experience in managing key corporate 
projects related to financing, business 
development and other commercial 
matters. In addition to his Group Company 
Secretary role, John also has responsibility 
for the Group‘s governance, Code of 
Conduct, security, anti-illicit trade 
initiatives and information security. 

Appointment  

Appointed Company Secretary in 
June 2012. 

www.imperialbrandsplc.com
www.imperialbrandsplc.com 

43
43  

FINANCIALSGOVERNANCEPERFORMANCESTRATEGYOVERVIEW 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CORPORATE GOVERNANCE  

BOARD 
ENGAGEMENT 

Our purpose of creating something better for the world’s smokers is aligned with our aim to create value for all 
our stakeholders. During the year we engaged with a number of these stakeholders through a variety of forums 
and channels to both inform them of our activities and better understand their expectations.  

CONSIDERING 
STAKEHOLDERS IN 
DECISION-MAKING 

1 SALE OF THE PREMIUM 

CIGARS BUSINESS 

The decision to pursue a 
divestment programme was a 
strategic decision made by the 
Board, which was welcomed 
by investors.  

The Premium Cigar Division  
(PCD) was a non-core business 
for Imperial and introducing 
a new owner to increase focus 
on, and investment in, the 
business was seen as having 
a positive impact on the future 
of the business and therefore 
on our Cuban partner, 
as well as the employees 
of PCD and all related 
suppliers, distributors, 
retailers and consumers. 

Having been closely involved 
in the decision to look for a 
buyer for PCD, the Board was 
kept fully appraised of all 
major developments during 
the transaction process, 
including the phase when the 
business was being prepared 
for sale, the tender process 
and up to final bids. 

  CONSUMERS 

HOW THE BOARD IS KEPT INFORMED 

We engage with consumers via various mechanisms 
including focus groups and consumer research and 
Stakeholder Panels. During the year we received 
feedback on the issue of waste and consumer 
expectations on how we address the issue. Feedback 
was presented to the Board to help inform business 
decisions and priorities. 

  SHAREHOLDERS 

HOW THE BOARD IS KEPT INFORMED 

We undertake an annual investor perception audit, the 
outcome of which is presented to the Board. The Board 
also received updates following shareholder meetings 
with our Chairman and Senior Independent Director 
and detailed feedback in respect of AGM voting and 
views expressed by shareholders. 

In January we held our first Stewardship Forum 
where our Chairman, Senior Independent Director and 
chairmen of the Remuneration and Audit Committees 
met with senior governance representatives from most 
of our institutional investors. 

  SUPPLIERS 

HOW THE BOARD IS KEPT INFORMED 

We engage with our strategic NTM/NGP and leaf 
suppliers to ensure we maintain high supply chain 
standards. Through local dialogue, suppliers provide 
us with information on both the progress they 
have made against our requirements as well as the 
challenges they face, which can include how they 
address broader environmental and human rights 
issues. We take a partnership approach to managing 
these issues and the feedback is captured within 
our sustainability priorities and is fed back to the 
Board annually.  

44
44 

Imperial Brands | Annual Report and Accounts 2019
Imperial Brands ǀ Annual Report and Accounts 2019 

 
 
 
 
 
 
 
 
2 PARTNERSHIP WITH 

AUXLY CANNABIS 
GROUP INC. 

Investing in cannabis 
required in-depth and careful 
analysis of both the sector 
and potential partners.  

This involved getting the 
Board comfortable that 
investing in the sector was in 
the best long-term interests 
of the business as a whole, 
including its investors and 
employees. The Board was 
heavily involved in each step 
of this analysis, including the 
ability to participate legally in 
the sector, the science behind 
cannabis and equity, debt 
and financing stakeholder 
reaction to such a capital 
allocation decision.  

The Board was also involved 
in the legal, governance and 
commercial due diligence 
to ensure that Imperial was 
partnering with a company 
that was able to meet the 
investment guardrails set 
by the Board.  

  EMPLOYEES 

HOW THE BOARD IS KEPT INFORMED 
AND ENGAGES 

Throughout the year employees are updated 
on strategy and performance through a range of 
communication channels, including conferences 
and town hall sessions. These allow Executive 
Directors to obtain feedback to share with the Board. 
During the year we appointed Steven Stanbrook as 
our Workforce Engagement Director. 

  GOVERNMENTS 

HOW THE BOARD IS KEPT INFORMED 

Our industry is one of the most highly regulated in 
the world. We support reasonable and evidence-based 
regulation, working with governments to ensure 
that the right regulatory and excise frameworks are 
implemented. Regulation is largely driven by three 
organisations: the World Health Organization 
(WHO, through the Framework Convention on 
Tobacco Control, the FCTC); the USA’s Food and Drug 
Administration (FDA); and the European Commission 
(through the European Union Tobacco Products 
Directive, the EUTPD). As developments in the external 
legislative environment evolve, the Board is kept 
informed through monthly and quarterly reporting.  

NON-GOVERNMENTAL 
ORGANISATIONS 

HOW THE BOARD IS KEPT INFORMED 

Throughout the year we maintain ongoing dialogue 
with various NGOs including smaller local entities as 
well as larger global NGOs, including Hope for Justice, 
the Eliminating Child Labour in Tobacco Growing 
(ECLT) Foundation and Human Rights Watch. Dialogue 
includes responding to allegations, including for 
example human rights allegations, where we conduct 
detailed investigation and take any appropriate action. 
This feedback and dialogue supports how we manage 
our priority sustainability issues (detailed on page 18) 
and is reported to the Board annually. 

www.imperialbrandsplc.com
www.imperialbrandsplc.com 

45
45  

FINANCIALSGOVERNANCEPERFORMANCESTRATEGYOVERVIEW 
 
 
 
 
 
 
 
 
 
 
 
OVERVIEW 

The Board’s role is to provide leadership and direction to the 
Group. Supported by its Committees, it has established a strong 
governance framework which, together with our values and 
high ethical standards, supports the long-term sustainable 
success of the Group.  

The Directors have a key role in setting our strategy and 
ensuring it is implemented responsibly within this governance 
framework. They are mindful of their legal duties to act in the 
way they consider, in good faith, will be most likely to promote 
the success of the Company for its shareholders, whilst having 
regard to the interests of other stakeholders.  

As part of the governance framework the Board has adopted a 
schedule of matters on which it must make the final decision. 
These include approving the Group’s strategy, business plans, 
dividends and major financial announcements. The Board is 
also responsible for approving the acquisition or disposal of 
assets exceeding defined thresholds. 

The Board discharges its responsibilities through an 
annual programme of meetings. In addition to these 
formal scheduled meetings the Board convenes as required to 
consider matters of a time sensitive nature. The areas of focus 
for each meeting are outlined in the table opposite. It also 
delegates responsibility for developing and implementing 
strategy and for day-to-day management to our Chief 
Executive, Alison Cooper, who is supported by her fellow 
Executive Directors and by the Operating Executive (OPEX), 
which she chairs. The Board also delegates matters to Board 
Committees. Clearly defined terms of reference and written 
limits support these delegations and ensure that decisions are 
made with the appropriate authority.  

The OPEX comprises senior executives from across the 
business. It oversees operational execution and delivery of our 
strategic and financial plans. The OPEX and Audit Committee 
also ensure that, within the risk appetite framework set by the 
Board, appropriate internal controls, which function effectively, 
are in place, and effective risk identification and management 
processes, including those discussed on pages 55 and 56, 
operate throughout the Group. 

Key governance documents, including the terms of reference 
of each of our principal Committees, our Code of Conduct and 
our values, can be found at www.imperialbrandsplc.com. 

THE BOARD AND ITS COMMITTEES  

THE 
BOARD

Adapting to our changing 
operating environment  
and taking advantage 
of these emerging 
opportunities are key 
to strengthening our  
long-term sustainability.  

MARK WILLIAMSON 
Chairman 

MEMBERS  

Mark Williamson  
Chairman 

Alison Cooper 

Sue Clark  
(from December 2018) 

Thérèse Esperdy 

Simon Langelier 

Matthew Phillips 

Steven Stanbrook 

FOCUS IN 2019 

Jon Stanton  
(from May 2019) 

Oliver Tant  

Karen Witts 

Malcolm Wyman  
(to May 2019) 

John Downing 
Company Secretary 

Investing to accelerate NGP growth; 
Continued to focus on priority tobacco markets and 
asset brands; 
Capital allocation, including share buybacks, dividend 
policy and the sale of the Premium Cigar Division;  
Investment in Auxly Cannabis Group Inc.; 
Building capabilities in new skill areas to support 
our strategy; and 
Ensuring the maintenance of high levels of governance 
and stewardship. 

LOOKING AHEAD TO 2020 

Our focus in 2020 includes: 

Robust delivery from priority tobacco markets; 
Reprioritising NGP investment in markets with the best 
prospects for scalable growth; 
Board succession; and 
Delivery against our sustainability strategy through our 
enhanced environmental, social and governance framework. 

46
46 

Imperial Brands | Annual Report and Accounts 2019
Imperial Brands   Annual Report and Accounts 2019 

 
 
 
 
BOARD PROGRAMME IN 2019 

Six scheduled Board meetings were held during the year. The Board also convened between these meetings to discuss specific 
time sensitive matters, for example the research and development partnership with Auxly Cannabis Group Inc. and the sale of the 
Premium Cigar Division. 

Safety, business performance, corporate development updates and general corporate housekeeping are standing items at each 
Board meeting. In addition to these, the following principal agenda items were covered in the financial year: 

October/November (Bristol) 

February (Bristol) 

Business plan finalisation 
Strategy update 
Sustainability strategy and ESG issues 
Divestment programme update 
Acquisition opportunities update 
Report and Accounts sign-off 
Dividend approval 
Board evaluation actions 

Strategic update including: NGP competitor update  
Financing 
Investor audit 
Audit tender 
Divestment programme update 
Acquisition opportunities update 
AGM – including investor feedback 
Consideration of Modern Slavery Act Statement 
Chairman succession 

March (New York) 

  May (Bristol) 

Strategy in action: NGP and US updates 
Divestment programme update  
Acquisition opportunities update 

Strategy update: capital allocation and returns 
NGP innovation update 
Half-Year Report 
Dividend approval  
Divestment programme update 
Acquisition opportunities update 

June (London) 

September (Bristol) 

Strategic planning: NGP, tobacco and capital allocation 
Workforce engagement 
Divestment programme update 
Acquisition opportunities update 

Business planning review  
Directors’ independence and conflicts review 
Sustainability strategy and ESG issues 
Divestment programme update 
Acquisition opportunities update  
Board evaluation 
Chairman and NED fee review 
Chairman succession 

www.imperialbrandsplc.com
www.imperialbrandsplc.com 

47
47  

FINANCIALSGOVERNANCEPERFORMANCESTRATEGYOVERVIEW 
 
 
 
 
 
 
 
 
 
 
 
 
THE BOARD AND ITS COMMITTEES continued 

SUCCESSION AND  
NOMINATIONS  
COMMITTEE 

Succession planning and 
talent development is 
important in ensuring our 
continued ability to deliver 
something better for the 
world’s smokers. 

MARK WILLIAMSON 
Chairman 

MEMBERS  

Mark Williamson  
Chairman1  
Sue Clark  
(from December 2018) 

Thérèse Esperdy  

Simon Langelier  

Steven Stanbrook 

Jon Stanton  
(from May 2019) 

Karen Witts 

Malcolm Wyman  
(to May 2019) 

John Downing 
Company Secretary 

1. Unless dealing with the succession of the Chairman. 

2. Executive Directors are invited to attend when appropriate. 

FOCUS IN 2019 

Chairman succession; 
Non-Executive Director succession; and 
Senior management succession and talent development. 

LOOKING AHEAD TO 2020 

CEO succession; 
Ongoing Executive and senior management  
succession planning; 
Non-Executive Director succession; 
Talent development; and  
Further building organisational capability. 

48
48 

Imperial Brands | Annual Report and Accounts 2019
Imperial Brands   Annual Report and Accounts 2019 

OVERVIEW 

ROLE 

The Succession and Nominations Committee reviews and 
evaluates the composition of the Board and its Committees 
to maintain the appropriate balance of skills, knowledge, 
experience and independence thereby enabling them to 
function effectively. Succession plans for the Chairman,  
Non-Executive Directors (NEDs), Executive Directors and the 
Group’s senior management, in particular the OPEX, are kept 
under review. The Succession and Nominations Committee 
also nominates candidates for appointment to the Board. 

The Succession and Nominations Committee retains oversight 
of the development plans for OPEX members together with 
the Company’s wider organisational structure and talent 
management processes. This allows the Succession and 
Nominations Committee to ensure the Company is developing 
the right capabilities and has appropriate succession plans in 
place to sustainably deliver our strategy and continue to create 
something better for the world’s smokers.  

The Succession and Nominations Committee’s terms of 
reference are available on our website. 

BOARDROOM DIVERSITY 

As a global business diversity is an integral part of how we do 
business. As set out in our Sustainability Review on page 18, 
the Board recognises the value of gender diversity to the Group 
and is committed to increasing the representation of females 
within senior management roles to 30 per cent by 2023. At Board 
level, women, including our Chief Executive, make up 40 per cent 
of our Directors. Notwithstanding this, however, any search for 
Board candidates and any subsequent appointments are made 
purely on merit regardless of ethnicity, gender, religion, age or 
disability. We look to ensure we have the appropriate balance 
of skills, diversity of knowledge and thinking, professional and 
geographic backgrounds and experience on our Board and recruit 
accordingly. We are committed to appointing the best people and 
ensuring that all employees have an equal chance of developing 
their careers within the Group. As such, we do not think it is 
appropriate to set specific targets for Board appointments.  

SUCCESSION AND NOMINATIONS COMMITTEE 
IN 2019 

ELECTION AND RE-ELECTION OF DIRECTORS 

All Directors are appointed by the Board following a rigorous 
selection process and subsequent recommendation by the 
Succession and Nominations Committee. 

The performance of each Director is considered as part of 
the annual Board evaluation process. Following the 2019 
evaluation, a review of the independence of each NED 
(particularly in respect of those who have served six years or 
more) and consideration of attendance, the Board recommends 
the re-election of all Directors who are standing for re-election 
at our 2020 AGM.  

 
 
 
 
 
Malcolm Wyman, Senior Non-Executive Director and 
Chairman of the Remuneration Committee, retired from 
the Board in May 2019 and the Directors would like to 
thank him for his significant contribution to the Board 
and its Committees over the past eight years. Following 
recommendation by the Succession and Nominations 
Committee, Malcolm has been succeeded as Senior 
Independent Director by Thérèse Esperdy and as 
Chairman of the Remuneration Committee by Sue Clark.  

After considering a number of candidates put forward by 
Russell Reynolds as meeting the required profile and skill 
set, we also welcomed Jon Stanton to the Board in May 2019. 

Russell Reynolds was also appointed to assist the Succession 
and Nominations Committee in its search for a new Chairman 
and Egon Zehnder in respect of the Chief Executive Officer.  

REFRESHING THE BOARD AND ITS COMMITTEES 

During the year, the Succession and Nominations Committee 
instructed both Russell Reynolds and Spencer Stuart to 
identify appropriate candidates based on a profile and skill set 
agreed by the Chairman and the Succession and Nominations 
Committee. The Succession and Nominations Committee also 
provided input into the shortlist of candidates with members 
meeting candidates prior to recommending their appointment 
to the Board.  

However, prior to the start of the formal recruitment process, 
the Chairman of the Succession and Nominations Committee 
was approached regarding the availability of Sue Clark. Sue’s 
experience, background and skill sets made her an exceptional 
candidate for consideration. Weighing up these considerations, 
the Committee decided not to openly advertise the role and 
put Spencer Stuart’s mandate on hold. Following a robust 
interview process and in accordance with the Code’s 
supporting principle that board appointments should be 
made “on merit, against objective criteria and with due regard 
for the benefits of diversity on the Board”, the Succession and 
Nominations Committee recommended Sue’s appointment to 
the Board. The Board shared the same views as the Succession 
and Nominations Committee and Sue was appointed in 
December 2018. 

ATTENDANCE AT MEETINGS OF THE BOARD, BOARD COMMITTEES AND AGM  

Total number of meetings in financial year 

Number of meetings attended in financial year 

Executive Directors 

Alison Cooper 

Oliver Tant  

Matthew Phillips  

Non-Executive Directors 

Mark Williamson 
Sue Clark1 

Thérèse Esperdy 
Simon Langelier 2 

Steven Stanbrook 
Jon Stanton3 

Karen Witts 
Malcolm Wyman4 

Succession and 
Nominations 
Committee

Audit  
Committee 

Remuneration 
Committee

Annual 
General 
Meeting 

5

–

–

–

5/5

4/4

5/5

5/5

5/5

1/1

5/5

4/4

4 

– 

– 

– 

– 

4/4 

4/4 

– 

1/1 

4/4 

– 

4

–

–

–

–

3/3

–

–

4/4

–

4/4

3/3

1

1/1

1/1

1/1

1/1

–

1/1

1/1

1/1

–

1/1

1/1

Board

9

9/9

9/9

9/9

9/9

8/8

9/9

7/7

9/9

5/5

9/9

4/4

1. Sue Clark joined the Board on 1 December 2018. 

2. Simon Langelier did not attend two single issue Board meetings due to a potential conflict of interest. 

3. Jon Stanton joined the Board on 8 May 2019. 

4. Malcolm Wyman stepped down from the Board on 8 May 2019. 

The maximum number of meetings for each individual Director is the number which they were eligible to attend.  

TENURE OF NON-EXECUTIVE DIRECTORS 

BOARD GENDER BALANCE 

8 years and over

14%

5-7 years

3-5 years

0-2 years

14%

43%

29%

Males

Females

60%

40%

www.imperialbrandsplc.com
www.imperialbrandsplc.com 

49
49  

FINANCIALSGOVERNANCEPERFORMANCESTRATEGYOVERVIEW 
 
 
 
 
 
 
 
 
THE BOARD AND ITS COMMITTEES continued  

AUDIT COMMITTEE 

PROTECTING OUR 
STAKEHOLDERS

We focus on assisting  
the Board in fulfilling its 
corporate governance 
responsibilities  
relating to  
financial and  
narrative  
reporting and  
controls. 

KAREN WITTS 
Chairman 

MEMBERS1  

Karen Witts2 
Chairman  

Thérèse Esperdy  

Simon Langelier  

Jon Stanton2  
(from May 2019) 

John Downing 
Company Secretary 

OTHER REGULAR ATTENDEES 

Board Chairman 
Chief Financial Officer 
Deputy Chief 
Financial Officer 
Group Financial 
Controller 

Director of Assurance 
and Risk3 
Deputy Company 
Secretary 
Representatives from 
PwC, our external 
auditors3 

1. All members are independent Non-Executive Directors. 

2. Karen Witts and Jon Stanton meet the Code’s requirement of having recent 
and relevant financial experience. The Audit Committee and Board are 
satisfied that they, and the Audit Committee as a whole, have the appropriate 
competence relevant to the sector in which the Company operates. 

3. At each meeting, both the Director of Assurance and Risk and PwC have the 

opportunity to meet with the Audit Committee without management present. 

4. Other Directors are invited to attend each meeting. 

DEAR SHAREHOLDER  

The following pages provide an insight into the activities and 
deliberations of the Audit Committee during the 2019 financial 
year. In addition to its continued focus on the key areas of 
control and compliance, considerable time has been spent 
on overseeing the selection of a new external auditor. 

The decision to tender the audit was made in November 2018 
and key criteria established to ensure that the process was 
fair and transparent for those firms invited to tender. Due 
to the length of its tenure, our current auditor PwC was not 
invited to participate. In February 2019 the Audit Committee 
recommended to the Board that EY be appointed auditor, 
a recommendation that was accepted and upon which 
Shareholders will be asked to vote at our 2020 AGM. 

We also focused on key areas relating to the Group’s 
financial reporting, control and compliance frameworks. 
Of particular relevance in the year were the level of 
judgements management has made around the NGP business 
including impairments of goodwill, provisions for slow moving 
inventory and revenue recognition. The Audit Committee has 
performed extensive reviews of these matters and is satisfied 
that the judgements made help to present a fair and balanced 
view in the financial statements. Additionally the Audit 
Committee reviewed the methodology used for performing 
the reallocation of goodwill and intangible assets into the 
recently defined new segments. We have also kept the 
progress of the Russian and French excise tax audits and their 
accounting and disclosure under review. The Audit Committee 
is satisfied that the business is addressing and reporting these 
issues appropriately.  

The Audit Committee also reviewed and monitored the 
treatment and presentation of adjusted performance 
measures to ensure they are used in accordance with our 
policy and clearly convey the underlying performance of 
the business. The Audit Committee also considered feedback 
from the investor community as to the application of adjusted 
performance measures and has reviewed management’s 
response for timing of any change, consistency with current 
methodology and consistency with previous representations 
made to the Financial Reporting Council. 

A fuller list of key matters discussed by the Audit Committee 
is set out on pages 52 to 54. 

Consideration of risks facing the Company and the framework 
for managing those risks are key responsibilities of both the 
Audit Committee and the Board. During the year we reviewed 
key risks through presentations by Group management and 
reports from both internal and external audit. We are satisfied 
that management recognises and understands these risks 
and their potential impact on the Company and has, where 
possible, mitigation and action plans in place to address them. 
We have included further details on the Company’s approach 
to governance, risk management and internal controls 
on page 55.  

50
50 

Imperial Brands | Annual Report and Accounts 2019
Imperial Brands   Annual Report and Accounts 2019 

 
 
 
 
 
 
The Audit Committee regularly discusses the whistleblowing 
process and policy with the Company Secretary, who oversees 
it. The Audit Committee also reviews whistleblowing allegations 
to get comfortable that Management‘s investigation into them 
is proportionate and thorough. The results of these are fully 
considered to ensure that any matters arising are resolved 
and, where applicable, lessons are learned. 

The external and internal auditors both present feedback 
on key financial controls and risks and provide objective and 
appropriate challenge to management in addressing these 
areas. They both took advantage of the opportunity for private 
meetings with me and the whole Audit Committee. These 
processes enable the Audit Committee to report to the 
Board on how it discharged its responsibilities and to make 
recommendations to the Board, all of which were accepted. 

KAREN WITTS 
Chairman of the Audit Committee 

MAIN OBJECTIVE 

The main objective of the Audit Committee is to assist the 
Board in fulfilling its corporate governance responsibilities 
relating to financial and narrative reporting and controls.  
This includes oversight of the Group’s internal control systems, 

risk management process and framework, speaking up 
arrangements, and each of the internal and external audit 
processes. It also involves ensuring the integrity of the Group’s 
financial statements and related announcements. During the 
year the Audit Committee achieved this by: 

maintaining appropriate oversight over the work and 
effectiveness of the Internal Audit department, including 
confirming it is appropriately resourced, reviewing its audit 
findings and monitoring management’s responses; 
monitoring and evaluating the effectiveness of our risk 
management and internal control systems, including 
obtaining assurance that they are designed and continue 
to be implemented effectively;  
assessing the medium-term viability of the Group; 
assisting the Board in confirming that, taken as a whole,  
our Annual Report is fair, balanced and understandable, 
and provides the information necessary for shareholders 
to assess the Company’s performance, business model and 
strategy (see page 41); 
scrutinising the independence, approach, objectivity, 
effectiveness, compliance and remuneration of the external 
auditor; and 
considering the key matters detailed on pages 52 to 54, 
including taking account of the external auditor’s views.  

The Audit Committee’s terms of reference are available on 
our website. 

AUDIT COMMITTEE PROGRAMME IN RESPECT OF THE 2019 FINANCIAL YEAR 

Four Audit Committee meetings were held in respect of the 2019 financial year at key points in our reporting and audit calendar 
and included the following matters on the agenda: 

February 

  May 

  September 

  October 

External audit planning 
Internal audit review 
External auditor’s 
effectiveness review 
Internal control and risk 
management update 
Audit tender and 
recommendation of 
new auditor 
Tax update 
Risk update including 
Track and Trace and 
Brexit 

Finance update – 
including review of NGP 
revenue recognition 
Tax review 
External auditor’s report 
and independence 
Audit transition 
Internal controls and 
risk management 
Adjusting items policy 
Credit risk framework 
SAP Segregation of Duties 
Whistleblowing update 

Half-Year Report 
Goodwill and impairment 
review 
Goodwill reallocation 
Going concern and  
solvency risk review 
Von Erl contingent 
consideration 
External auditor’s report 
External auditor’s fees  
and independence 
Update on audit transition 
Internal audit and EVP 
risk updates  
Governance and internal 
control and risk 
management 
Brexit risk update 
Tax update  
Control environment 
for social media 

Critical judgements:  

Tax 
NGP slow moving 
stock provision 
NGP revenue 
recognition, Logista 
NGP supply chain 
impacts 
Stock in trade 
monitoring 
Assets held for sale 

Annual Report and 
Accounts 
Viability and going 
concern statements 
Goodwill and impairment 
review 
External auditor’s report 
Internal audit update and 
financial year 2020 plan 
External auditor’s fees, 
independence and 
transition 
Governance and internal 
control 
Use of adjusted measures 
including restructuring 
costs 
Tobacco related litigation 
Whistleblowing update 

www.imperialbrandsplc.com
www.imperialbrandsplc.com 

51
51  

FINANCIALSGOVERNANCEPERFORMANCESTRATEGYOVERVIEW 
 
 
 
 
 
 
 
 
 
 
 
THE BOARD AND ITS COMMITTEES continued 

AUDIT COMMITTEE 

KEY MATTERS CONSIDERED  

The Audit Committee considered the appropriateness of the following areas of significant judgement, complexity or estimation in 
connection with the financial statements, as set out below:  

Focus area 

  Why this area is significant 

  How we as an Audit Committee addressed this area 

1   Goodwill 

  Goodwill and intangible 

  The decision to change the segmental reporting view of the Group in FY19 

reallocation 

assets form a major part of 
the Group’s balance sheet. 
The decision to change the 
Group’s segmental reporting 
in FY19 precipitated a change 
in how these assets are 
allocated to cash generating 
unit groupings (CGUGs). 

2  Goodwill and 
intangible 
asset 
impairment 
reviews  

See note 12 
to the financial 
statements for 
further information. 

  As stated above, goodwill 

and intangible assets form 
a major part of the Group’s 
balance sheet and their 
current valuations must 
be supported by future 
prospects. 

required a change in the CGUG structure that then required a reallocation of 
the goodwill and intangible assets of the Group to the new CGUG structure. 

Prior to the reallocation of goodwill, the Group had run an impairment test on 
the previous CGUG basis and the Audit Committee was satisfied that there was 
no requirement for an impairment. 

The Audit Committee then reviewed the technical requirements associated 
with the exercise and considered a range of alternatives in determining the 
most appropriate basis for performing the reallocation. The Audit Committee 
reviewed the results of the reallocation exercise and is satisfied the result 
is reasonable. 

Additionally, the Audit Committee considered reports from, and held 
discussion with, PwC. 

  Following on from the exercise to reallocate goodwill into the new CGUGs, 
as detailed above, the Audit Committee regularly reviewed cash forecasts 
for these CGUGs and recognised that there is significant headroom from 
the discounted cashflows for each CGUG above the valuation of the goodwill 
allocated to it.  

The Audit Committee also considered detailed reporting from, and held 
discussions with, PwC. Resulting from the above, the Audit Committee 
concluded that management’s assertion that goodwill and intangible assets 
were not impaired, with the exception of the instances mentioned below, 
was reasonable and appropriate disclosure of sensitivities has been given 
and, therefore, approved the disclosures in our financial statements. 

In response to recent NGP performance, management has expressly  
reviewed the carrying value of NGP intangible assets for impairment.  
The Audit Committee has reviewed these impairments and concluded 
that management’s position is reasonable. 

The potential disposal of the PCD business has created an Asset Held for Sale 
which in turn triggered an impairment review of the goodwill and intangible 
assets on a Fair Value less Cost to Sell basis. The Audit Committee has 
reviewed management’s proposed impairments and concluded they are 
also reasonable. 

3  Taxation 

See notes 8 and 22  
to the financial 
statements for 
further information. 

  The Group is subject to 
taxation in a number of 
jurisdictions, and significant 
judgement is required in 
relation to taxation provisions 
which could materially affect 
the Group’s reported results. 

There are uncertain tax 
positions covering: 

Transfer pricing; 
French tax audit; and 
UK CFC state aid. 

  During the year the adverse Russian tax audit received in 2018 has been 
progressed. The Audit Committee has considered the timing and nature 
of progress and reviewed any changes in requirements to either disclose 
or provide for the issue as brought forward by management.  

The Audit Committee has reviewed with management the judgements made in 
creating any provision and is comfortable with the eventual estimate provided.

Consideration has also been given as to whether or not the eventual provision 
should be treated as an adjusting item or not, and the Audit Committee is 
satisfied the item is adjusting on the basis of materiality and nature. 

The Committee reviewed the status of each material tax judgement including 
a range of possible outcomes, noted that third party support had been obtained 
for each judgement and agreed that the level of tax provisions and disclosures 
were appropriate. 

52
52 

Imperial Brands | Annual Report and Accounts 2019
Imperial Brands   Annual Report and Accounts 2019 

 
 
 
Focus area 

  Why this area is significant 

  How we as an Audit Committee addressed this area 

4  Use of 

adjusted 
measures 

See note 1 to  
the financial 
statements for  
further information. 

  Non-GAAP or adjusted 
measures provide an 
appropriate and useful 
assessment of business 
performance and reflect the 
way in which the business 
is managed. They are also 
used in determining annual 
and long-term incentives 
for remuneration, and are 
widely used by our investors.

5  Going concern 
and viability 
statement 

See pages 38 
to 40 for further 
information. 

  The Directors are required 
to consider whether it is 
appropriate to prepare the 
financial statements on a 
going concern basis and 
explain how they have 
assessed the prospects 
of the Company over a 
longer period. 

6  Revenue 

recognition  

See note 1 to  
the financial 
statements for  
further information. 

There is a risk that revenue 
could be overstated through 
the inclusion of sales which 
are not in compliance with 
the Group’s Revenue 
Recognition Policy. 

  The Audit Committee considered whether adjusted performance measures had 
been prepared in accordance with our policy on the use of adjusted measures 
set out in note 1 to the Group financial statements and discussed this with PwC. 
The Audit Committee concluded that adjusted performance measures had 
been prepared in accordance with our policy. 

The Audit Committee also considered whether the Group’s policy was 
compatible with the ESMA guidelines on alternative performance measures 
and can confirm compatibility. The items excluded from adjusted operating 
profit have been applied consistently for a number of years and are clearly 
disclosed. The Audit Committee concluded that this presentation is helpful in 
allowing users of the Group financial statements to understand the underlying 
business performance.  

Whilst the Audit Committee is satisfied that the current Adjusted Performance 
Measures (APM) framework is in line with ESMA guidance, consideration was 
given of the need to review the APM framework in financial year 2020 in the 
light of the evolution in business model and further communication with key 
stakeholders including investors. 

In addition the current treatment for Restructuring will be revisited once the 
COPII programme finishes in financial year 2020. 

  The Audit Committee examined the Group’s committed funding, its ability to 

generate cash and its ability to raise further funding. The Audit Committee also 
challenged management’s cash projections and sensitivity analysis including 
mitigating actions. In addition, in assessing the Group’s longer-term viability 
the Audit Committee considered outputs of the annual corporate planning 
processes including the strategic review, the three-year business plan and 
a rolling re-forecast of current year business performance and prospects. 
The Audit Committee also considered the resilience of the Group to the 
potential impact of the Group’s principal risks and mitigating actions. 

The Audit Committee concluded that the level of rigour brought by 
management in stress testing the viability of the Group was of a 
sufficiently high standard to give confidence as to the Group’s ongoing 
viability and concluded that three years remains the most appropriate 
period, being that used by the Group for its business plan. 

The Audit Committee reviewed and approved the new Viability Statement 
in the Annual Report and Accounts and noted that it provided greater 
transparency to the reader of the financial statements. 

The Audit Committee concluded that it was appropriate to prepare the financial 
statements on a going concern basis and that the Board has a reasonable 
expectation that the Company will be able to continue in operation and meet its 
liabilities as they fall due over the period of at least 12 months from the date of 
this Report. 

Discussions were held with management and PwC and the Audit Committee 
was satisfied that the Group’s criteria for revenue recognition were appropriate. 
No breaches of the Group’s Revenue Recognition Policy were brought to the 
Audit Committee’s attention. 

The Audit Committee also reviewed the impact of adopting a new accounting 
standard for Revenue Recognition, IFRS 15, and is satisfied that the Company 
has undertaken a detailed assessment and has considered necessary changes 
in revenue recognition and classification, such that it has appropriately 
adopted this new standard. 

In recognition of the growing NGP category the Committee reviewed the 
appropriate disclosure for sales of NGP to Logista, a consolidated entity with 
arms length commercial arrangements, and is satisfied that Net Revenue 
disclosures made as adjusted performance measures reconcile back to IFRS 
accounting and give a fair and transparent view of the underlying performance 
of the Group. It is recognised that this reconciliation is not possible through a 
review of the Annual Report in isolation. 

www.imperialbrandsplc.com
www.imperialbrandsplc.com 

53
53  

FINANCIALSGOVERNANCEPERFORMANCESTRATEGYOVERVIEW  
 
 
 
 
 
 
THE BOARD AND ITS COMMITTEES continued 

AUDIT COMMITTEE 

Focus area 

  Why this area is significant 

  How we as an Audit Committee addressed this area 

The Group is exposed 
to litigation arising from 
claimants alleging smoking-
related health effects. 

The Audit Committee considered reports from the Group’s external lawyers 
which confirmed that the Group continues to have meritorious defences 
to the actual and threatened legal proceedings and concluded that risks in 
respect of Tobacco & NGP-related litigation are appropriately disclosed in the 
Annual Report and Accounts.  

There is a risk that an 
inadequate Segregation of 
Duties environment could 
allow fraud or errors in the 
creation of our financial 
statements. 

Throughout the year the Group has been working on a project to reduce the 
level of gross conflicts in its SAP environment. This project has substantially 
reduced the number of gross conflicts and combined with a review of 
mitigating controls the Audit Committee is satisfied that the Segregation 
of Duties environment is more robust than the previous year. 

The Audit Committee has also reviewed and is satisfied with the ongoing 
governance arrangements for this area. 

7  Tobacco & 

NGP-related 
litigation  

See pages 63 and  
64 for further 
information. 

8  SAP 

Segregation 
of Duties 

9  Provisions 

10  Acquisitions & 
Disposals 

There is a risk that the 
balance sheet is overstated 
by inadequate provisions 
being in place for working 
capital items. 

Given the advanced status 
of the disposal of the PCD 
thresholds requiring different 
disclosures for this business 
may be required. 

The Audit Committee reviewed a number of items concerning working capital, 
in particular the Group’s policy for providing for bad debt. An overdue debt was 
considered in depth and the Audit Committee is satisfied that the correct level 
of provisioning has been applied. 

The Audit Committee reviewed management’s assessment that the PCD 
should be disclosed as an Asset Held for Sale on the balance sheet on the 
grounds of materiality and likelihood of sale within one year at the year-end.  

The Audit Committee also reviewed the basis for the disposal being held as a 
Discontinued Operation and agreed with the conclusion that as the disposal did 
not represent either 10% of net assets or profit of the Group, or an entire IFRS 8 
operating segment, or an area of business significantly different from the rest 
of the Group then this was not an appropriate treatment for the disposal. 

In conjunction with the Asset Held for Sale, the Audit Committee reviewed 
and agreed with management’s proposal to impair the goodwill and 
intangible assets of the PCD CGUG having reviewed post tax proposed 
bids for the business. 

In addition, the Audit Committee considered provisions required for Von Erl 
contingent consideration in the light of changing relationships with the former 
owners of the business and a recent assessment of future asset performance 
and agreed that the levels of provisions represented a fair and reasonable view 
of any liabilities due under the Sale and Purchase Agreement. 

Management presented the Audit Committee with a detailed assessment for 
providing for a significant portion of EVP pods on the basis that they were slow 
moving and at risk of obsolescence. The Audit Committee reviewed the basis 
for making the provision. The review included a detailed examination of 
the ageing profile of inventory and the impact of shelf life and sell out rate 
assumptions on any provision and concluded that on this basis the level of 
provisioning proposed by management was appropriate. 

In addition, the Audit Committee reviewed management’s decision to exit 
an EVP supply contract with a guaranteed offtake clause and considered the 
associated provision as being appropriate at the year-end. 

11  NGP inventory 
and supply 
chain 

There is a risk that given 
the underperformance of 
EVP sales in the year that 
the carrying value of EVP 
inventory is too high and 
that any commitments 
under supply chain 
contracts may need to be 
resolved commercially. 

GOVERNANCE, RISK MANAGEMENT 

AND INTERNAL CONTROL 

Assessing and managing risk is fundamental to achieving 

our strategic objectives, safeguarding our shareholders’ 

interests and protecting the Group from reputational or 

legal challenges. This is reflected in our risk management 

framework, which ensures significant risks are identified, 

managed and monitored.  

In accordance with the UK Corporate Governance Code, 

the Board has overall responsibility for setting the Group’s 

risk appetite, with accountability for maintaining effective 

risk management and internal control systems then being 

delegated to the Audit Committee. 

Our risk appetite considers a number of different dimensions, 

balancing commercial performance with managing our 

business in a sustainable and compliant manner.  

During the year this risk appetite has been further embedded 

within our wider risk management framework through 

the refinement of leading and lagging risk indicators (KRIs) 

which measure our exposure to risk and support the ongoing 

alignment of our risk management and internal control 

systems to ensure compliance with the agreed risk appetite. 

These leading and lagging indicators have been embedded 

within our regular reporting to the Audit Committee, together 

with explanations of variances against agreed thresholds and 

mitigating actions being undertaken to ensure risks remain 

within risk appetite. 

The system of risk management and internal control 

we have established is designed to manage, rather than 

RISK ASSESSMENT  

eliminate, significant risks the Group may face. Consequently, 

our internal controls can only provide reasonable, and not 

absolute, assurance over our principal risks. 

The Company’s approach to governance, risk management 

and internal control is aligned to the “three lines of defence” 

Group and local level. 

model as follows: 

The Group’s operational management, led by our 

Operating Executive (OPEX), actively performs ongoing 

risk identification and evaluation processes of significant 

risks to the achievement of business objectives at both a 

1st Line  

  Local management owns the management of 

of Defence 

risks and it is their responsibility to identify and 

mitigate these risks. 

2nd Line  

  Central functions and committees, employing 

of Defence 

technical experts, develop and provide 

appropriate policy, process, control structures 

and support to local management. 

3rd Line  

  Our Internal Audit team independently reviews 

of Defence 

the effectiveness of our risk management and 

internal control system. 

Below we show the key activities within our risk management 

framework, and the related roles and responsibilities, which 

ensure an effective and continuous risk management process: 

At regular intervals across the year, our management teams 

assess those risks relevant to them, including an assessment 

of how local mitigating actions reduce the risk exposure. 

This is described in more detail in the Principal Risks and 

Uncertainties section on pages 33 to 40. 

RISK MANAGEMENT APPROACH 

Each identified risk is assigned to a second line of 

defence centre of expertise (CoE) to ensure appropriate 

risk management approaches are defined, and to provide 

oversight and support to operational management in 

effectively implementing such approaches across our 

global footprint. 

Our second line of defence plays an active role in the risk 

management process in a ‘player/coach’ relationship with the 

first line of defence. Depending on the nature and size of the 

risk in question, this relationship may take either a directive 

form, by setting policies and standards, or a more consultative 

form to provide guidance and subject matter expertise. 

Our Finance function is a good example of a second line 

function which performs both roles. Finance has responsibility 

for the financial policies, standards and best practice to be 

followed by operational finance management across the 

Group, as documented in our Finance Manual. Additionally, 

Finance performs a subject matter expert role through Group 

wide initiatives (e.g. financial closing process improvements 

or implementation of standardised management reporting).  

Compliance with Group and local reporting requirements 

is confirmed by finance management across the Group, 

providing a robust basis for the central Finance team to 

appropriately manage the Group financial reporting 

processes and enabling the Board to discharge its 

reporting responsibilities. 

During this financial year we have performed an assessment 

of the effectiveness of our second line of defence as part of our 

ongoing evaluation of our risk management framework and 

to support continuous improvement of our effectiveness in 

managing risk. No material weaknesses were identified in the 

oversight provided by the second line of defence of key risks 

as the result of this exercise. However, it is acknowledged that 

improvements can always be made and so we will be looking 

to learn both from experiences over the year and from the 

assessment itself in order to strengthen both process and 

behaviour, so as to further underpin our governance, risk 

and compliance framework. 

RISK APPETITE  

The amount of risk the Group is willing to take is articulated in 

our risk appetite statement, which is approved and reviewed 

by the Board on an annual basis (or more frequently where 

our risk environment requires us to do so) to ensure it remains 

consistent with the Group’s strategy and the environment 

we operate in.  

54
54 

Imperial Brands | Annual Report and Accounts 2019
Imperial Brands   Annual Report and Accounts 2019 

www.imperialbrandsplc.com 

55  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
GOVERNANCE, RISK MANAGEMENT 
AND INTERNAL CONTROL 

Assessing and managing risk is fundamental to achieving 
our strategic objectives, safeguarding our shareholders’ 
interests and protecting the Group from reputational or 
legal challenges. This is reflected in our risk management 
framework, which ensures significant risks are identified, 
managed and monitored.  

In accordance with the UK Corporate Governance Code, 
the Board has overall responsibility for setting the Group’s 
risk appetite, with accountability for maintaining effective 
risk management and internal control systems then being 
delegated to the Audit Committee. 

The system of risk management and internal control 
we have established is designed to manage, rather than 
eliminate, significant risks the Group may face. Consequently, 
our internal controls can only provide reasonable, and not 
absolute, assurance over our principal risks. 

The Company’s approach to governance, risk management 
and internal control is aligned to the “three lines of defence” 
model as follows: 

1st Line  
of Defence 

  Local management owns the management of 

risks and it is their responsibility to identify and 
mitigate these risks. 

2nd Line  
of Defence 

  Central functions and committees, employing 

technical experts, develop and provide 
appropriate policy, process, control structures 
and support to local management. 

3rd Line  
of Defence 

  Our Internal Audit team independently reviews 
the effectiveness of our risk management and 
internal control system. 

Below we show the key activities within our risk management 
framework, and the related roles and responsibilities, which 
ensure an effective and continuous risk management process: 

6.  
MONITOR RISK 
MANAGEMENT 
(AUDIT 
COMMITTEE)

5.  
OVERSEE & 
SUPPORT  
(2ND LOD) 

1.  
SET RISK  
APPETITE  
(BOARD) 

RISK 
MANAGEMENT 
FRAMEWORK

4.  
MANAGE RISKS  
(1ST LOD)

2.  
IDENTIFY &  
ASSESS RISKS  
(1ST LOD) 

3.  
DEFINE RISK 
MANAGEMENT 
APPROACH  
(2ND LOD) 

RISK APPETITE  

The amount of risk the Group is willing to take is articulated in 
our risk appetite statement, which is approved and reviewed 
by the Board on an annual basis (or more frequently where 
our risk environment requires us to do so) to ensure it remains 
consistent with the Group’s strategy and the environment 
we operate in.  

Our risk appetite considers a number of different dimensions, 
balancing commercial performance with managing our 
business in a sustainable and compliant manner.  

During the year this risk appetite has been further embedded 
within our wider risk management framework through 
the refinement of leading and lagging risk indicators (KRIs) 
which measure our exposure to risk and support the ongoing 
alignment of our risk management and internal control 
systems to ensure compliance with the agreed risk appetite. 

These leading and lagging indicators have been embedded 
within our regular reporting to the Audit Committee, together 
with explanations of variances against agreed thresholds and 
mitigating actions being undertaken to ensure risks remain 
within risk appetite. 

RISK ASSESSMENT  

The Group’s operational management, led by our 
Operating Executive (OPEX), actively performs ongoing 
risk identification and evaluation processes of significant 
risks to the achievement of business objectives at both a 
Group and local level. 

At regular intervals across the year, our management teams 
assess those risks relevant to them, including an assessment 
of how local mitigating actions reduce the risk exposure. 
This is described in more detail in the Principal Risks and 
Uncertainties section on pages 33 to 40. 

RISK MANAGEMENT APPROACH 

Each identified risk is assigned to a second line of 
defence centre of expertise (CoE) to ensure appropriate 
risk management approaches are defined, and to provide 
oversight and support to operational management in 
effectively implementing such approaches across our 
global footprint. 

Our second line of defence plays an active role in the risk 
management process in a ‘player/coach’ relationship with the 
first line of defence. Depending on the nature and size of the 
risk in question, this relationship may take either a directive 
form, by setting policies and standards, or a more consultative 
form to provide guidance and subject matter expertise. 

Our Finance function is a good example of a second line 
function which performs both roles. Finance has responsibility 
for the financial policies, standards and best practice to be 
followed by operational finance management across the 
Group, as documented in our Finance Manual. Additionally, 
Finance performs a subject matter expert role through Group 
wide initiatives (e.g. financial closing process improvements 
or implementation of standardised management reporting).  

Compliance with Group and local reporting requirements 
is confirmed by finance management across the Group, 
providing a robust basis for the central Finance team to 
appropriately manage the Group financial reporting 
processes and enabling the Board to discharge its 
reporting responsibilities. 

During this financial year we have performed an assessment 
of the effectiveness of our second line of defence as part of our 
ongoing evaluation of our risk management framework and 
to support continuous improvement of our effectiveness in 
managing risk. No material weaknesses were identified in the 
oversight provided by the second line of defence of key risks 
as the result of this exercise. However, it is acknowledged that 
improvements can always be made and so we will be looking 
to learn both from experiences over the year and from the 
assessment itself in order to strengthen both process and 
behaviour, so as to further underpin our governance, risk 
and compliance framework. 

www.imperialbrandsplc.com
www.imperialbrandsplc.com 

55
55  

FINANCIALSGOVERNANCEPERFORMANCESTRATEGYOVERVIEW 
 
 
 
THE BOARD AND ITS COMMITTEES continued 

AUDIT COMMITTEE 

SAP SEGREGATION OF DUTIES 

A recent example of the evolution of our risk 
management framework is the implementation of a 
new user access design within our core SAP platform 
to ensure alignment with segregation of duties (SoD) 
requirements to prevent fraud or errors in the creation 
of our financial statements. 

This initiative involved the design and deployment 
of user access profiles free of SoD conflicts as well 
as establishing new provisioning processes which 
allow local management to better understand and 
be accountable for the user access granted to their 
respective business areas.  

Suitable governance mechanisms were implemented 
and embedded within second LoD oversight functions 
to ensure the new design remains free of SoD conflicts. 

Regular updates of the implementation progress 
were provided to the Audit Committee and senior 
finance management. 

We are confident that the new design is working well 
and are continuing to review the project as the ongoing 
governance of the SoD environment evolves. This 
should allow the Company to remain compliant with 
our SoD requirements. 

MANAGING RISKS 

Operational management is held accountable for the 
management of those risks applicable to it and for ensuring 
compliance with our Group policies and standards. Our Group 
Control Matrix (GCM) brings together all the expected minimum 
controls from these policies and standards, to provide a single 
source of internal controls expected to be performed in order to 
mitigate the identified risk in line with the Board’s risk appetite. 

The operating effectiveness of these GCM controls is assessed 
on a regular basis by management, as well as through Internal 
Audit activities. Operational management, at Group and local 
level, is required to certify its compliance with the Code of 
Conduct and the Group’s policies and standards at both the 
half-year and full-year. 

RISK OVERSIGHT  

Results of risk assessments and internal control operating 
effectiveness assessments are shared with relevant second 
line of defence CoEs for expert insights and to help enhance 
applicable internal control, as well as the guidance they 
provide to the business. Additionally, the information is 
provided to Internal Audit for reference during its audit testing. 

MONITORING RISK MANAGEMENT  

The Board and Audit Committee received regular updates during 
the year on the continued development of our risk management 
and internal control systems as well as on the results of risk 
assessments and internal control effectiveness assessments. 

Throughout the course of the financial year, the Audit 
Committee has invited first and second line of defence 
functions to present on their respective risk management 
approaches to the risks overseen. This direct dialogue with 
the Audit Committee provides further assurance to the Audit 
Committee regarding the effective management of significant 
risks to the Group. 

The above processes and related reporting, as well as those 
described in the Principal Risks and Uncertainties section  
on pages 33 to 40, enable the Audit Committee to review and 
monitor the effectiveness of our risk management and internal 

56
56 

Imperial Brands | Annual Report and Accounts 2019
Imperial Brands   Annual Report and Accounts 2019 

control systems. The Audit Committee has considered and 
confirmed to the Board that this is in accordance with the 
recommendations of the Financial Reporting Council’s (FRC’s) 
UK Corporate Governance Code. 

INTERNAL AUDIT 

Internal Audit (IA) has continued to evolve and develop its 
practices to further improve its independent challenge to 
the Group’s activities, as required by the Audit Committee 
and management. 

During the year IA performed a risk-based audit programme 
aligned to the Group’s strategic priorities, resulting in relevant 
individual and theme-based recommendations and insights 
to further strengthen the Group’s control framework. 

The Audit Committee has reviewed the annual IA plan, 
including its scope and extent, and reviews reports from IA 
at each Audit Committee meeting to monitor the function’s 
achievements against plan. The Audit Committee considered 
the effectiveness and results of the audits undertaken by 
IA and monitored management responses to the audit 
matters raised. IA post audit surveys are completed by relevant 
management, with feedback on IA’s performance over the year 
being positive, reflecting the value-add delivered. 

EXTERNAL AUDIT  

At the Audit Committee’s February 2019 meeting PwC set out 
its 2019 external audit plan including its risk assessment in 
scoping the audit approach. The overall scope and materiality 
thresholds for the half-year report and for the audit of the 
consolidated financial statements for the year ended 
30 September 2019 were also presented. 

The Audit Committee noted that PwC’s audit plan identified 
areas of significant audit risk broadly consistent with 
the previous year. However, the risk associated with tax 
accounting and provisions had increased whilst the risk 
associated with the impairment of goodwill and intangibles 
at CGUG level had decreased, with more risk focus on the 
reallocation methodology. Focus remained on monitoring the 
progress of the project resolving segregation of duties conflicts 
in the Group’s ERP systems. 

Additionally, with the advent of NGP and the new types of 
accounting treatments and risks, especially regarding stock 
obsolescence and revenue recognition, the Group is exposed to, 
PwC outlined its approach to the types of testing it would apply 
to this area of the Group’s business.  

The Audit Engagement Letter detailing the provision of 
statutory audit and half-year review services was considered 
and approved. 

There are no contractual or similar obligations restricting 
the Company’s choice of external auditor. 

The Company confirms that it has complied with the 
provisions of the Competition and Markets Authority’s Order 
for the financial year under review.  

INDEPENDENCE OF OUR EXTERNAL AUDITORS 

In order to ensure the independence and objectivity of PwC, 
the Audit Committee maintains and regularly reviews our 
Auditor Independence Policy. This policy provides clear 
definitions of services that our external auditors may and may 
not provide and can be found on our website. Following the 
FRC’s publication of the Revised Ethical Standard in June 2016, 
the policy was updated to embed audit tendering and rotation 
requirements, further extend the list of prohibited services and 
prohibit gifts and hospitality by or to the auditors. The updated 
policy has been applied from 1 October 2016. 

 
PwC, and its predecessor firms, have been the Company’s auditors 
since 1996. In line with our Auditor Independence Policy, the Group 
Audit Partner is required to rotate after a maximum of five years 
(seven years for subsidiary companies). Richard French, our audit 
partner, is currently on his second year. 

The policy states that PwC may only provide non-audit services 
where those services do not conflict with its independence. It also 
establishes a formal authorisation process, including the tendering 
for individual non-audit services expected to generate fees in 
excess of £250,000, and prior approval by the Audit Committee 
for allowable non-audit work that PwC may perform. Guidelines 
for the recruitment of employees or former employees of PwC, 
and for the recruitment of our employees by PwC, are contained 
in the policy.  

During the year PwC undertook limited non-audit work.  
This non-audit work was awarded to PwC due to its 
knowledge of the Group and it being deemed best placed 
to provide effectively the services required. The vast majority 
of non-audit work relates to assurance related activity,  
including the reviews over interim announcements. 

In the current year non-audit fees were 3 per cent  
(2018: 3 per cent) of total audit fees (see note 4 on page 113). 
Following the auditor independence reviews during the year, 
the Audit Committee concluded that the level of non-audit fees 
is appropriate in the light of the above activities and the Audit 
Committee does not believe that the objectivity of the external 
audit has been impaired as a result of this non-audit work. 

To ensure compliance with this policy, during the year the  
Audit Committee carried out two auditor independence 
reviews, including consideration of the remuneration received 
by PwC for audit services, audit-related services and non-audit 
work. The Audit Committee also considered reports by both 
management and PwC, which did not raise any concerns 
in respect of PwC’s independence, and confirmed that 
PwC maintains appropriate internal safeguards to ensure its 
independence and objectivity. The outcome of these reviews was 
that performance of the relevant non-audit work by PwC was in 
compliance with the policy and was the most cost-effective way 
of conducting our business. No conflicts of interest were found 
to exist between such audit and non-audit work. The Audit 
Committee therefore confirmed that the Company and Group 
continue to receive an independent audit service. 

AUDIT QUALITY  

We place great importance on ensuring that we receive a  
high-standard and effective external audit. To assist the 
Audit Committee in assessing the performance of our external 
auditors, during the year audit effectiveness questionnaires, 
covering the audit scope and planning, quality and delivery, 
challenge and communication, and independence, were 
completed by members of both the Audit Committee and 
Logista’s Audit Committee as well as by senior managers 
and finance executives from across the Group. Responses 
indicated that, as with previous reviews, there was a 
perception of consistently high auditor effectiveness, 
with no pervasive Group-wide concerns identified. 

Based on its consideration of the responses, together with its 
own ongoing assessment, for example through the quality 
of PwC’s reports to the Audit Committee and its interaction 
with the Group Audit Partner, the Audit Committee remains 
satisfied with the efficiency and effectiveness of the audit. 

AUDIT TENDER 

In the October 2018 Audit Committee meeting consideration 
was given to the need to tender the audit in 2019 with the aim 
of having a new auditor in place for 2020. This consideration 
took into account a number of factors including the 

requirement for PwC to rotate off the audit in 2023 and a 
number of potential Board movements. 

The decision to tender the audit was made in November 2018. 
Following FRC guidelines for tendering the audit, the Audit 
Committee tasked a selection committee chaired by the 
Audit Committee Chair and including the Group CFO to 
make a recommendation as to the new Auditor. To ensure 
a transparent and robust selection process, a Steering 
Committee chaired by the Company Secretary was 
established to oversee the process.  

A mixture of big four and tier two firms were invited to tender 
to ensure a competitive tendering process. 

The selection committee evaluated each firm tendering under 
the following selection criteria: Strength and Commitment of 
Team; Quality Assurance at Each Location; Added Value and 
Insights; Understanding of our Business and Industry; 
Innovation/Technology; Audit approach; Transition 
arrangements; and Corporate Governance.  

Proposed audit fees were considered to ensure they provided 
value for money without compromising audit quality. However, 
fees were not a determining factor in the evaluation process. 

The tender process concluded in February 2019 and the Audit 
Committee recommended to the Board that EY be appointed 
auditor from 1 October 2019, a recommendation that was duly 
followed by the Board. 

STATEMENT OF AUDITORS’ RESPONSIBILITIES 

PwC is responsible for forming an independent opinion on 
the financial statements of the Group as a whole and on the 
financial statements of Imperial Brands PLC as presented by 
the Directors. In addition, it also reports on other elements of 
the Annual Report as required by legislation or regulation and 
reports its opinion to members. Turn to pages 87-95 for further 
details on PwC’s opinions. 

AUDITORS AND DISCLOSURE OF INFORMATION 
TO AUDITORS 

Each of the Directors in office at the date of approval of this 
Annual Report confirms that: 

so far as they are aware, there is no relevant audit 
information (that is, information needed by PwC in 
connection with preparing its report) of which PwC is 
unaware; and 
each has taken all the steps that they ought to have taken 
as a Director in order to make himself/herself aware of any 
relevant audit information and to establish PwC is aware 
of that information. 

The decision to tender the audit was made by the Board in 
November 2018 and due to the length of its tenure, our current 
auditor PricewaterhouseCoopers LLP was not invited to 
participate. In February 2019 the Committee recommended 
to the Board that Ernst & Young be appointed Auditor, a 
recommendation that was accepted. This decision will 
be put to the shareholders at the 2020 AGM following 
the resignation by PricewaterhouseCoopers LLP.  

For the Board 

KAREN WITTS 
Chairman of the Audit Committee

www.imperialbrandsplc.com
www.imperialbrandsplc.com 

57
57  

FINANCIALSGOVERNANCEPERFORMANCESTRATEGYOVERVIEW 
 
 
DIRECTORS’ REPORT 

APPLICATION OF THE UK  
CORPORATE GOVERNANCE CODE 

The latest revision of the UK Corporate Governance Code 
(the Code) was published by the FRC in July 2018 and 
applies to the Company from its accounting period starting 
1 October 2019. The Company’s first Annual Report under 
the new Code will, therefore, be published in December 2020. 
We have, however, chosen to adopt a number of the provisions 
of the 2018 Code early. 

We confirm that the Company has complied in full  
with the April 2016 Code throughout this financial year. 

We detail below how (in practice) the Company has 
applied the 2016 Code’s principles and complied with  
its detailed provisions. 

THE BOARD AND ITS COMMITTEES 

Each of our Board Committees has specific written terms 
of reference issued by the Board, adopted by the relevant 
Committee and published on our website. All Committee 
chairmen report on the proceedings of their Committee 
at the next meeting of the Board and, where appropriate, 
make recommendations to the Board. In addition, minutes 
of Committee meetings are ordinarily circulated to all 
Board members. 

To ensure Directors are kept up to date on developing issues 
and to enhance the overall effectiveness of the Board and 
its Committees, our Chairman and Committee chairmen 
communicate regularly with the Chief Executive and other 
Executive Directors. Where appropriate the Board convenes, 
for example by telephone, outside of scheduled meetings to 
consider time sensitive matters. 

The membership and remit of each Committee are 
considered on pages 48, 50 and 66. The Chairman and 
chairmen of our Committees facilitate open discussion, 
debate and challenge. This open atmosphere enables our NEDs 
to use their experience and independence to review critically 
and, where appropriate, challenge constructively strategies 
and judgements proposed by management. This ensures 
the further development of our business, effective use of our 
resources and maintenance of our high standards of conduct. 

MATTERS RESERVED FOR THE BOARD 

In order to retain control of key decisions the Board has 
adopted a schedule of matters on which it must make the final 
decision. During the year such decisions included approval of 
the Group’s financial statements, the Group’s business strategy, 
its three-year corporate plan, major capital expenditure, 
material investments or disposals, capital allocation and 
returns, and changes to the Group’s principal policies 
(including treasury and tax).  

DIVISION OF RESPONSIBILITIES OF OUR CHAIRMAN 
AND CHIEF EXECUTIVE  

Our Chairman and Chief Executive maintain a close working 
relationship, whilst having clearly defined and separate 
responsibilities divided between running the Board and 
the business. Working together with the Board, they are 
responsible to our shareholders for the successful delivery of 
our strategy. They speak regularly between Board meetings to 
ensure a full understanding of evolving issues and to facilitate 
swift decision making.  

Board composition and roles 

Chairman 

Mark Williamson

Chief Executive 

Alison Cooper 

Leads the Board and creates an environment that ensures there are strong links  
between the Board, our stakeholders and management. 

Mark met the independence criteria of the Code on appointment and there have been  
no significant changes to his external commitments subsequent to his appointment.  

Supported by the Executive Directors and the OPEX, Alison has day-to-day management 
responsibility for the Group, for recommending the Group’s strategy to the Board and,  
once agreed, its implementation.  

Alison and the Executive Directors actively promote the Group’s values, culture and  
high standards of conduct and behaviour, which underpin our reputation and support  
our purpose of creating something better for the world’s smokers. 

Executive 
Directors 

Oliver Tant 
Matthew Phillips 

Support the Chief Executive in devising and implementing our strategy and overseeing 
the operations and development of the entire Group, in addition to specific responsibility 
for managing their own areas of the business. 

Senior 
Independent 
Director 

Thérèse Esperdy 

Responsible for assisting the Chairman with effective shareholder communication and 
is available to shareholders should they have any concerns which have not been resolved 
through the normal channels or if these channels are not appropriate.  

Thérèse is available to our NEDs should they have any concerns which are not 
appropriate to raise with the Chairman or which have not been satisfactorily resolved 
by the Chairman. 

She also acts as a sounding board for the Chairman and carries out the Chairman’s 
performance evaluation. 

Evaluate information provided and challenge constructively management’s viewpoints, 
assumptions and performance. They bring to the Board a diverse range of business 
and financial expertise which complements and supplements the experience of the 
Executive Directors. 

Non-Executive  
Directors 

Sue Clark 
Simon Langelier 
Steven Stanbrook
Jon Stanton 
Karen Witts  

58
58 

Imperial Brands | Annual Report and Accounts 2019
Imperial Brands   Annual Report and Accounts 2019 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CONFLICTS OF INTEREST AND INDEPENDENCE 

INFORMATION AND TRAINING 

Our Directors are required to avoid situations where they 
have, or could have, a direct or indirect interest that conflicts, 
or possibly may conflict, with the Company’s interests. In 
accordance with the Companies Act 2006 (the Act), our Articles 
of Association allow the Board to authorise potential conflicts 
of interest that may arise and to impose such limits or 
conditions as it thinks fit. 

Following their appointment to the Board, tailored induction 
programmes are arranged for new Directors which include, 
where needed, industry-specific training, visits to the Group’s 
businesses and meetings with senior management. They 
are also briefed on internal controls at both head office and 
business unit level and provided with information on relevant 
Company policies and governance-related matters. 

The Company is also committed to the continuing 
development of its NEDs in order that they may build on their 
expertise and develop their understanding of our business. 
In addition to ensuring Directors are kept up to date with the 
views of our stakeholders as discussed on pages 14, 15, 44 
and 45, we provide regular briefings on matters such as 
legislation and regulation changes, and corporate 
governance developments.  

Members of our Audit and Remuneration Committees 
also received briefings and market updates from their 
respective advisers.  

By way of example, we held our March 2019 Board meeting in 
New York, with sessions focusing on our blu brand proposition, 
blu’s performance, challenges and opportunities in the US 
and a deep dive into Fontem’s US business. In addition, the 
June 2019 Board meeting was dedicated to Group strategy and 
planning, including optimising capital allocation to support 
the strategy, changes to consumer behaviour and delivering 
against the Group’s NGP ambitions whilst continuing to 
maximise returns in tobacco.  

The Company Secretary is responsible for advising the Board, 
through the Chairman, on matters of corporate governance. 
In addition, all Directors have access to the advice of the 
Company Secretary and, where appropriate, the services of 
other employees for all governance and regulatory matters.  

Independent professional advice is available to Directors, 
in appropriate circumstances, at the Company’s expense. 

BOARD EVALUATION  

To enhance the effectiveness of the Board, during the year 
it undertook an in-house review of its performance. 

This review considered Board composition, skills and 
expertise, the overall functioning of the Board, decision-
making, risk, strategy, succession planning and talent. As part 
of the evaluation, the Chairman held meetings with the NEDs 
to consider, amongst other things, the performance of the 
Executive Directors. In addition, the Chairman held one-on-
one meetings with each of the Board members to discuss their 
performance on the Board. The Senior Independent Director 
also held separate meetings with individual Board members 
and the Board as a whole, without the Chairman present, 
to consider the performance of the Chairman.  

Directors are required to give notice of any potential 
situational and/or transactional conflicts, which are 
considered at the following Board meeting and, if appropriate, 
situational conflicts are authorised. We do not allow any 
Director to participate in such considerations or to vote 
regarding their own conflicts. 

The Board has considered and authorised a number of 
situations, all of which relate to the holding of external 
directorships and have been entered in our Conflicts Register. 
No actual conflicts have been identified. However, to avoid 
any potential conflicts Simon Langelier did not participate in 
certain discussions and decisions in respect of the research 
and development partnership with Auxly Cannabis Group Inc. 
due to his directorship in PharmaCielo Limited. The Board 
considers that these procedures operate effectively.  

As part of our annual review process, during the Board meeting 
in September 2019 we reviewed and reconsidered all situations 
entered in the Conflicts Register and the Board is satisfied that 
the independence of those Directors who have external board 
appointments has not been compromised. At this meeting, and 
taking into account the annual Board performance evaluation 
discussed below, the Board concluded that all our NEDs 
continue to contribute effectively and constructively 
to Board debate, demonstrate commitment to their role, 
challenge objectively and question management robustly 
and at all times have the best interests of our shareholders 
in mind. We confirm, therefore, that, with the exception of our 
Chairman, who met the independence criteria of the Code on 
appointment, our NEDs remained independent throughout the 
year as defined in the Code. 

EXTERNAL APPOINTMENTS 

NEDs, including the Chairman, may serve on a number of 
other boards provided they continue to demonstrate the 
requisite commitment to discharge their duties effectively. 
The Succession and Nominations Committee reviews the 
extent of the NEDs’ other interests throughout the year. In 
accordance with the provisions of the 2018 Code, all NEDs 
are required to obtain approval of the Board prior to accepting 
any new office or employment. The Board is satisfied that each 
of the NEDs commits sufficient time to their duties in relation 
to the Company. The Chairman and each of the NEDs has 
confirmed they have sufficient time to fulfil their obligations 
to the Company. 

The Board is supportive of Executive Directors and members 
of the OPEX accepting non-executive directorships of other 
companies to widen their experience and knowledge for the 
benefit of the Company. Accordingly, subject to the agreement 
of the Board, Executive Directors and members of the 
OPEX are permitted to accept one external non-executive 
board appointment and to retain any fees received from 
such appointment. 

www.imperialbrandsplc.com
www.imperialbrandsplc.com 

59
59  

FINANCIALSGOVERNANCEPERFORMANCESTRATEGYOVERVIEW 
 
DIRECTORS’ REPORT continued 

The evaluation showed that the Board continues to function 
and perform effectively. No significant areas for concern or 
any requirement to provide extra training for our Directors 
were identified. The evaluation confirmed that all our 
Directors have sufficient time, knowledge and commitment 
to contribute effectively to our Board and its Committees and 
that they remain appropriately constituted. 

Areas identified for further consideration included frequency 
of Board meetings to reflect the dynamics of the NGP business; 
further enhancing risk management including in the context 
of the evolving NGP business; and continued focus on 
succession planning and talent development. 

We addressed the areas raised for consideration in the 2018 
evaluation as follows: 

Area for consideration 

  How we addressed this area 

Build on the 
engagement and 
trust of the Board  
as a whole 

We have further enhanced the 
information the Board receives, including 
board papers, providing “deep dives” into 
the business, market visits and holding 
calls between meetings to provide 
updates on specific developments. 

Ongoing regular 
reviews of the 
strategy 

Succession 

We have focused Board attention  
on key strategic issues by providing 
regular updates on delivery, 
organisational transformation and 
changing risks faced by the business.  

We have ensured all Board  
appointments complemented/ 
enhanced the Board’s skill set and 
provided ongoing opportunities for the 
Board to meet senior management and 
high potential employees. 

INSURANCE AND INDEMNITIES 

During the year the Company purchased and maintained 
appropriate insurance cover in respect of directors’ and 
officers’ liabilities. Qualifying third-party indemnity 
arrangements for the benefit of Directors, in a form and scope 
which comply with the requirements of the UK Companies 
Act 2006 (the Act), were in force throughout the year and up 
to the date of this Annual Report. 

RELATIONS WITH STAKEHOLDERS 

DIALOGUE WITH OUR INVESTORS 

GEOGRAPHICAL ANALYSIS OF SHAREHOLDERS 
(as at 30 September 2019) 

UK

USA

52%

32%

Rest of Europe

11%

Rest of World

5%

SHAREHOLDER COMPOSITION 
(as at 30 September 2019)  

Institutional

88%

Non-institutional

5%

Retail

Employees

Holding below 
threshold

3%

1%

3%

We aim to provide balanced, clear and transparent 
communications enabling shareholders to understand 
how we see our prospects and the market environments 
in which we operate. 

We are committed to maintaining an active dialogue 
with our key financial stakeholders, including institutional 
shareholders, potential investors, holders of our bonds and  
sell-side research analysts. We encourage strong engagement 
with investors and other stakeholders through our planned 
programme of investor relations activities. Our Registrar, 
Equiniti, and Citi, as custodians of our American Depositary 
Receipts (ADR) programme, have teams equipped to deal 
with shareholder and ADR holder queries.  

A full programme of engagement and communication, in 
the UK and overseas, is undertaken each year by our Investor 
Relations team, typically accompanied by one or more of the 
Executive Directors. Over the course of the year our teams 
held around 550 meetings with investors and sell-side 
research analysts. 

As well as our interim and preliminary results presentations, 
senior management and our investor relations team present 
at various industry conferences organised by investment 
banks for their institutional clients. In addition to these, 
Alison Cooper (Chief Executive Officer) and Matthew 
Phillips (Chief Development Officer) presented at the 
CAGNY conference (Consumer Analyst Group of New York) 
in February 2019. CAGNY is one of the largest global consumer 
goods conferences, attended by around 800 institutional 
analysts and investors and 30 presenting companies. 
Richard Hill (Commercial Director Vapour) also presented at 
the Global Tobacco and Nicotine Forum (GTNF) in Washington. 
In January, we also held our inaugural Stewardship Forum 
to enhance our engagement with shareholders on a range of 
corporate governance topics. It was hosted by the Chairman, 
Senior Independent Director and Chairs of the Remuneration 
and Audit Committees. It comprised a series of short 
presentations on the Board’s activities and how it 
manages governance, followed by smaller break-out groups 
to encourage an open discussion between shareholders 
and Board members. The event was well attended with 
representatives from many of our largest shareholders. 
Copies of these presentations are available on our website. 

A formal external and independent review of investor 
perceptions is presented to the Board on an annual basis and 
both the Operating Executive and the Board receive regular 
updates on shareholder relations to ensure that the views 
and any concerns of major shareholders are understood and, 
where appropriate, addressed.  

As part of her induction as Senior Independent Director, 

the Philippines and creating a sensory garden for disabled 

following her appointment in May 2019, Thérèse Esperdy 

people in the Netherlands. We further support community 

held meetings with many of our key shareholders 

activities through in-kind activities including management 

in the latter part of the year. Shareholders appreciated 

time, volunteering and gifts in-kind.  

To ensure compliance with the Code, at all general meetings, 

Committee reports. 

the opportunity to discuss their views on various topics, 

including the appointment of a new chairman, a process 

which she is leading on behalf of the Board. 

Our next AGM will be held on 5 February 2020, full details 

of which are contained in the Notice of Meeting available 

on our website and, where applicable, posted with this Report.  

We ensure our Annual Report and Accounts and Notice of 

AGM are made available at least 20 working days prior to the 

meeting to allow shareholders time to consider them fully 

before submitting their proxy votes.  

At the AGM our Chairman and Chief Executive give 

presentations on current business activities. Directors  

make themselves available to meet shareholders after  

the conclusion of the formal business of the meeting. 

separate resolutions are proposed on each subject and all 

resolutions are put to a poll. The number of proxy votes for, 

against and abstentions for each resolution received are 

provided at the meeting. Votes received at the meeting are 

added to the proxy votes and the final results published 

through a Regulatory Information Service, on our website  

and via OTCQX. 

At our 2019 AGM we received votes representing 

approximately 78 per cent of our issued share capital 

(excluding shares held in treasury at the date of the meeting). 

All charitable donations and partnership investments  

are subject to the requirements of our Code of Conduct.  

No political donations were made to EU political parties, 

organisations or candidates (2018: Nil). This approach is 

aligned with our Group Policy and Code of Conduct. 

OTHER INFORMATION – INTRODUCTION 

One of the Board’s primary responsibilities is to ensure 

the Company is run in the best long-term interests of its 

shareholders and wider stakeholders. We believe this can 

only be achieved if the activities of the Group are supported  

by appropriate environmental, sustainability and governance 

processes applied across the Group. 

These processes are illustrated below and in the individual 

In accordance with the Companies Act 2006 (the Act) the 

following items have been included in other sections of this 

Annual Report: 

a fair review of the business, as required by the Act, is included 

in the Strategy and Performance sections of the report. The 

information in our Governance Report is included in this 

Directors’ Report by reference;  

future developments in the business are included in  

the Chief Executive’s Statement; 

information relating to our people is included in the 

Responsible Operations and People section on pages 21 

RESPONSIBILITIES TO A BROAD STAKEHOLDER GROUP 

Our values and culture emphasise our focus on doing things in the 

and 22; 

right way. This includes considering the Group’s responsibilities 

our principal risks are detailed on pages 33 to 40;  

to a broad group of stakeholders. As a responsible and sustainable 

information relating to our Sustainability approach that 

Company this has been part of our continued and embedded 

approach for a number of years. During the year we convened an 

independently facilitated panel of our key stakeholders to review 

our Sustainability Strategy and help shape how we prioritise and 

manage our environmental, social and governance (ESG) issues. 

The panel was attended by 14 well-informed representatives 

from the following stakeholder groups: retailers, banks, tobacco 

and vaping consumers, customers, employees, investors, media, 

a non-governmental organisation, a tobacco and NGP supplier, 

a non-tobacco material supplier and two experts representing 

the environment and age-gating certification schemes. 

The panel is one example of our ongoing programme of 

stakeholder engagement.  

Further details can be found on page 9 and the full  

Stakeholder Panel Statement can be accessed from  

the ‘Sustainability’ section of our website 

http://www.imperialbrandsplc.com/sustainability 

During the year we also appointed Steven Stanbrook to  

be our Workforce Engagement Director and are currently 

finalising the remit of this role. 

CHARITABLE AND POLITICAL DONATIONS  

supports our growth agenda is included on pages 18 to 22;  

governance is covered on page 41; and 

the Directors of the Company are listed on pages 42 and 43. 

SHARE CAPITAL 

Details of our share capital are shown in note 25 to the 

financial statements. All shares other than those held in 

treasury are freely transferable and rank pari passu for voting 

and dividend rights. 

At our AGM on 6 February 2019 shareholder authority for the 

buyback of up to 95,370,000 shares was obtained. 

As at 30 September 2019 we held 74,289,137 shares in treasury, 

which represented 7.24 per cent of issued share capital and 

had an aggregate nominal value of £7,428,914. 

We have not cancelled these shares but hold them in a 

treasury shares reserve within our profit and loss account 

reserve and they represent a deduction from equity 

shareholders’ funds.  

At 30 September 2019 we had been notified of the following 

interests in 3 per cent or more of our shares and there have 

been no changes to this information up to the date of this 

As part of our responsible approach, we continued to support 

a number of communities in which we operate by allocating 

Annual Report. 

a central budget. This budget largely funds our support of 

the Eliminating Child Labour in Tobacco Growing (ECLT) 

Foundation and our support of Hope for Justice. Further 

information can be found within the case studies on our 

website. In addition, a number of our subsidiaries donate to 

charitable and community endeavours from local budgets. In 

2019 for example, this included initiatives such as the annual 

beach clean-up in Morocco, water and sanitation projects in 

BlackRock Inc. 

Capital Group Companies Inc. 

1.

Indirect holding. 

Number of 

ordinary shares 

Percentage 

of issued 

(millions)

share capital 

53 

48

5.591

5.001

We have not received notification that any other person holds  

3 per cent or more of our shares. 

60
60 

Imperial Brands | Annual Report and Accounts 2019
Imperial Brands   Annual Report and Accounts 2019 

www.imperialbrandsplc.com 

61  

 
 
 
 
 
 
 
As part of her induction as Senior Independent Director, 
following her appointment in May 2019, Thérèse Esperdy 
held meetings with many of our key shareholders 
in the latter part of the year. Shareholders appreciated 
the opportunity to discuss their views on various topics, 
including the appointment of a new chairman, a process 
which she is leading on behalf of the Board. 

Our next AGM will be held on 5 February 2020, full details 
of which are contained in the Notice of Meeting available 
on our website and, where applicable, posted with this Report.  
We ensure our Annual Report and Accounts and Notice of 
AGM are made available at least 20 working days prior to the 
meeting to allow shareholders time to consider them fully 
before submitting their proxy votes.  

At the AGM our Chairman and Chief Executive give 
presentations on current business activities. Directors  
make themselves available to meet shareholders after  
the conclusion of the formal business of the meeting. 

To ensure compliance with the Code, at all general meetings, 
separate resolutions are proposed on each subject and all 
resolutions are put to a poll. The number of proxy votes for, 
against and abstentions for each resolution received are 
provided at the meeting. Votes received at the meeting are 
added to the proxy votes and the final results published 
through a Regulatory Information Service, on our website  
and via OTCQX. 

At our 2019 AGM we received votes representing 
approximately 78 per cent of our issued share capital 
(excluding shares held in treasury at the date of the meeting). 

RESPONSIBILITIES TO A BROAD STAKEHOLDER GROUP 

Our values and culture emphasise our focus on doing things in the 
right way. This includes considering the Group’s responsibilities 
to a broad group of stakeholders. As a responsible and sustainable 
Company this has been part of our continued and embedded 
approach for a number of years. During the year we convened an 
independently facilitated panel of our key stakeholders to review 
our Sustainability Strategy and help shape how we prioritise and 
manage our environmental, social and governance (ESG) issues. 
The panel was attended by 14 well-informed representatives 
from the following stakeholder groups: retailers, banks, tobacco 
and vaping consumers, customers, employees, investors, media, 
a non-governmental organisation, a tobacco and NGP supplier, 
a non-tobacco material supplier and two experts representing 
the environment and age-gating certification schemes. 
The panel is one example of our ongoing programme of 
stakeholder engagement.  

Further details can be found on page 9 and the full  
Stakeholder Panel Statement can be accessed from  
the ‘Sustainability’ section of our website 
http://www.imperialbrandsplc.com/sustainability 

During the year we also appointed Steven Stanbrook to  
be our Workforce Engagement Director and are currently 
finalising the remit of this role. 

CHARITABLE AND POLITICAL DONATIONS  

As part of our responsible approach, we continued to support 
a number of communities in which we operate by allocating 
a central budget. This budget largely funds our support of 
the Eliminating Child Labour in Tobacco Growing (ECLT) 
Foundation and our support of Hope for Justice. Further 
information can be found within the case studies on our 
website. In addition, a number of our subsidiaries donate to 
charitable and community endeavours from local budgets. In 
2019 for example, this included initiatives such as the annual 
beach clean-up in Morocco, water and sanitation projects in 

the Philippines and creating a sensory garden for disabled 
people in the Netherlands. We further support community 
activities through in-kind activities including management 
time, volunteering and gifts in-kind.  

All charitable donations and partnership investments  
are subject to the requirements of our Code of Conduct.  

No political donations were made to EU political parties, 
organisations or candidates (2018: Nil). This approach is 
aligned with our Group Policy and Code of Conduct. 

OTHER INFORMATION – INTRODUCTION 

One of the Board’s primary responsibilities is to ensure 
the Company is run in the best long-term interests of its 
shareholders and wider stakeholders. We believe this can 
only be achieved if the activities of the Group are supported  
by appropriate environmental, sustainability and governance 
processes applied across the Group. 

These processes are illustrated below and in the individual 
Committee reports. 

In accordance with the Companies Act 2006 (the Act) the 
following items have been included in other sections of this 
Annual Report: 

a fair review of the business, as required by the Act, is included 
in the Strategy and Performance sections of the report. The 
information in our Governance Report is included in this 
Directors’ Report by reference;  
future developments in the business are included in  
the Chief Executive’s Statement; 
information relating to our people is included in the 
Responsible Operations and People section on pages 21 
and 22; 
our principal risks are detailed on pages 33 to 40;  
information relating to our Sustainability approach that 
supports our growth agenda is included on pages 18 to 22;  
governance is covered on page 41; and 
the Directors of the Company are listed on pages 42 and 43. 

SHARE CAPITAL 

Details of our share capital are shown in note 25 to the 
financial statements. All shares other than those held in 
treasury are freely transferable and rank pari passu for voting 
and dividend rights. 

At our AGM on 6 February 2019 shareholder authority for the 
buyback of up to 95,370,000 shares was obtained. 

As at 30 September 2019 we held 74,289,137 shares in treasury, 
which represented 7.24 per cent of issued share capital and 
had an aggregate nominal value of £7,428,914. 

We have not cancelled these shares but hold them in a 
treasury shares reserve within our profit and loss account 
reserve and they represent a deduction from equity 
shareholders’ funds.  

At 30 September 2019 we had been notified of the following 
interests in 3 per cent or more of our shares and there have 
been no changes to this information up to the date of this 
Annual Report. 

BlackRock Inc. 

Capital Group Companies Inc. 

1.

Indirect holding. 

Number of 
ordinary shares 
(millions)

53 

48

Percentage 
of issued 
share capital 
5.591
5.001

We have not received notification that any other person holds  
3 per cent or more of our shares. 

www.imperialbrandsplc.com
www.imperialbrandsplc.com 

61
61  

FINANCIALSGOVERNANCEPERFORMANCESTRATEGYOVERVIEW 
 
 
 
DIRECTORS’ REPORT continued 

The share interests of the Directors, their families and any 
connected persons are shown on page 82. Other than as 
disclosed on page 81, there are no agreements between 
the Company and its Directors or employees providing 
for compensation for loss of office or employment due to 
a takeover. 

Information concerning employees and their remuneration 
is given in note 6 to the financial statements and in the 
Directors’ Remuneration Report. 

FINANCIAL RESULTS AND DIVIDENDS 

We include a review of our operational and financial 
performance, current position and future developments in 
our Strategic Report. 

The profit attributable to equity holders of the Company 
for the financial year was £1,010 million, as shown in our 
Consolidated Income Statement. Note 3 to the financial 
statements gives an analysis of revenue and operating profit. 

An analysis of net assets is provided in the Consolidated Balance 
Sheet and the related notes to the financial statements. 

We pay quarterly dividends. The first and second dividends 
for financial year 2019 were paid on 28 June 2018 and 
30 September 2019 respectively. The third dividend will 
be paid on 31 December 2019 and, subject to AGM approval, 
the final dividend will be paid on 31 March 2020 to our 
shareholders on the Register of Members at the close of 
business on 21 February 2020. The associated ex-dividend 
date will be 20 February 2020. 

The Directors have declared and proposed dividends 
as follows: 

Ordinary shares 

Interim paid – June 2019,  
31.28p per share 

Interim paid – September 2019,  
31.28p per share 

Proposed interim – December 2019,  
72.00p per share  

Proposed final – March 2020,  
72.01p per share  

Total ordinary dividends,  
206.57p per share (2018: 187.79p)  

PENSION FUND 

2019 
£ million  

2018
£ million

298 

298 

683 

683 

271

271

624

624

1,962 

1,790

The Group has three main pension arrangements, the 
largest being the Imperial Tobacco Pension Fund, which 
is not controlled by the Board but by a trustee company, the 
board of which consists of five directors nominated by the 
Company, one director nominated by employee members 
and two directors nominated by current and deferred 
pensioners. This trustee company is responsible for the 
assets of the pension fund, which are held separately from 
those of the Group and are managed by independent fund 
managers. The pension fund assets can only be used in 
accordance with the fund’s rules and for no other purpose. 
Turn to page 74 for further details contained in our 
Remuneration Report. 

62
62 

Imperial Brands | Annual Report and Accounts 2019
Imperial Brands   Annual Report and Accounts 2019 

ARTICLES OF ASSOCIATION 

The Company’s Articles of Association do not contain any 
entrenchment provisions and, therefore, may be altered or 
added to, or completely new articles may be adopted, by special 
resolution, subject to the provisions of the Companies Act 2006. 

SIGNIFICANT AGREEMENTS THAT TAKE EFFECT, 
ALTER OR TERMINATE ON CHANGE OF CONTROL  

The agreements summarised below are those which we 
consider to be significant to the Group as a whole and which 
contain provisions giving the other party or parties a specific 
right to terminate them if we are subject to a change of control 
following a takeover bid. 

The Group has two credit facility agreements that provide 
that, unless the lenders (as defined within each agreement) 
otherwise agree, if any person or group of associated persons 
and/or any connected persons acquires the right to exercise 
more than 50 per cent of the votes exercisable at a general 
meeting of the Company, the respective borrowers (as 
defined within each agreement) must repay any outstanding 
utilisation owed by them under the respective facility 
agreement and the total commitments under that facility 
agreement will be cancelled. 

The two credit agreements are: 

a credit facilities agreement dated July 2014 under which 
certain banks and/or financial institutions make available 
to Imperial Brands Finance PLC and Imperial Brands 
Enterprise Finance Limited: (a) committed acquisition credit 
facilities originally across three tranches of $4,100 million, 
$1,500 million and $1,500 million, for a maximum period 
of up to three years, four years and six years respectively; 
(b) committed credit facilities originally of €1,000 million 
for a period of up to three years; and (c) committed credit 
facilities in two tranches of €2,835 million and £500 million 
for a period of up to five years. The Group has subsequently 
either repaid, cancelled or extended certain of these 
facilities, such that as at 30 September 2019 the following 
remained outstanding: committed credit facilities of 
€2,835 million until July 2021 and £500 million until 
July 2021; and 
a credit facility agreement dated April 2019 under which a 
certain bank makes available to Imperial Brands Finance 
PLC and Imperial Brands Enterprise Finance Limited 
committed credit facilities of €300 million until June 2020.  

In addition, seven deeds of counter-indemnity each dated 
July 2017 made on substantially the same terms under 
which certain insurance companies (the Sureties) have made 
available to the Company, Imperial Brands Finance PLC and 
Imperial Tobacco Limited a surety bond, in each case issued 
on a standalone basis but in aggregate forming an amount of 
£600 million, until January 2023. 

If any person or group of associated persons (as defined 
within each agreement) acquire the right to exercise more 
than 50 per cent of the votes exercisable at a general meeting 
of the Company, the Sureties may demand that Imperial 
Tobacco Limited, amongst other things, pays a sum to a cash 
collateral account equal to but not exceeding the aggregate 
amount outstanding under each guarantee. 

Imperial Brands Finance PLC (the Issuer) has issued bonds 
under a Euro Medium Term Notes (EMTN) Debt Issuance 
Programme (as noted below). The Company acts as guarantor.  

 
 
 
 
The final terms of this series of notes contain change of control 
provisions under which the holder of each note will, subject to 
any earlier exercise by the Issuer, have the option to require the 
Issuer to redeem or, at the Issuer’s option, purchase that note 
at its nominal value if: (a) any person, or persons acting in 
concert or on behalf of any such person(s), becomes interested 
in: (i) more than 50 per cent of the issued or allotted ordinary 
share capital of the Company; or (ii) such number of shares in 
the capital of the Company carrying more than 50 per cent of 
the voting rights normally exercisable at a general meeting of 
the Company; and (b) as a result of the change of control, there 
is either: (i) a reduction to a non-investment grade rating or 
withdrawal of the investment grade rating of the notes which 
is not raised again, reinstated to or replaced by an investment 
grade rating during the change of control period specified in 
the final terms; or (ii) to the extent that the notes are not rated 
at the time of the change of control, the Issuer fails to obtain an 
investment grade credit rating of the notes within the change 
of control period as a result of the change of control. 

The bonds issued in such manner are as follows: 

15 September 2008 £600 million 8.125 per cent guaranteed 
notes due 2024; 
17 February 2009 £1,000 million 9 per cent guaranteed notes 
due 2022; 
26 September 2011 £500 million 5.5 per cent guaranteed 
notes due 2026; 
1 December 2011 €750 million 5 per cent guaranteed notes 
due 2019; 
28 February 2014 €1,000 million 2.25 per cent guaranteed 
notes due 2021; 
28 February 2014 €650 million 3.375 per cent guaranteed 
notes due 2026;  
28 February 2014 £500 million 4.875 per cent guaranteed 
notes due 2032; 
27 January 2017 €500 million 0.5 per cent guaranteed notes 
due 2021;  
27 January 2017 €500 million 1.375 per cent guaranteed notes 
due 2025; 
12 February 2019 €750 million 1.125 per cent guaranteed notes 
due 2023; and 
12 February 2019 €750 million 2.125 per cent guaranteed 
notes due 2027. 

Imperial Brands Finance PLC has also issued bonds in the 
USA under the provisions of Section 144a and Regulation S 
respectively of the US Securities Act (1933). The Company 
acts as guarantor.  

The final terms of this series of notes contain change of control 
provisions under which the holder of each note will, subject 
to any earlier exercise by the Issuer, have the option to require 
the Issuer to redeem or, at the Issuer’s option, purchase that 
note at 101 per cent of its nominal value if: (a) (i) any person 
(as such term is used in the US Securities Exchange Act of 1934 
(the Exchange Act)) becomes the beneficial owner of more 
than 50 per cent of the Company’s voting stock; or (ii) there is a 
transfer (other than by merger, consolidation, amalgamation or 
other combination) of all or substantially all of the Company’s 
assets and those of its subsidiaries to any person (as such term 
is used in the Exchange Act); or (iii) a majority of the members 
of the Company’s Board of Directors is not continuing in such 
capacity; and (b) as a result of the change of control, there is a 
reduction to a non-investment grade rating or withdrawal of 
the investment grade rating of the notes which is not raised 
again, reinstated to or replaced by an investment grade rating 
during the change of control period specified in the final terms. 

The bonds issued in such manner are as follows: 

11 February 2013 $1,000 million 3.5 per cent guaranteed notes 
due 2023; 
21 July 2015 $1,500 million 4.25 per cent guaranteed notes 
due 2025; 
21 July 2015 $1,250 million 2.95 per cent guaranteed notes 
due 2020; 
21 July 2015 $1,250 million 3.75 per cent guaranteed notes 
due 2022; 
26 July 2019 $1,000 million 3.125 per cent guaranteed notes 
due 2024; 
26 July 2019 $750 million 3.5 per cent guaranteed notes due 
2026; and 
26 July 2019 $1,000 million 3.875 per cent guaranteed notes 
due 2029. 

UPDATE ON TOBACCO-RELATED LITIGATION 

ITALY 

A claim has been brought in the Court of Messina against 
Imperial Tobacco Italia S.r.l. and Reemtsma Cigarettenfabriken 
Gmbh by two individuals claiming €800,000 in total for alleged 
smoking related health effects. We have denied liability. 
The parties have filed their pleadings. The next step in the 
proceedings is a hearing at which the Judge will hear the parties’ 
arguments regarding their requests for oral and expert evidence. 
This hearing is currently scheduled for February 2020. 

POLAND 

In October 2017, Imperial Tobacco Polska S.A. (Imperial Polska) 
received notice that a claim has been filed against it in the 
Regional Court in Poznań by an individual claiming PLN 
1,000,000 by way of compensation for alleged smoking related 
health effects. Imperial Polska denied the claim in full. At a 
hearing in May 2018, the Court dismissed the claim in full. In 
July 2018, the claimant filed an appeal. The Court dismissed 
the appeal following a hearing in September 2019. A further 
appeal to the Supreme Court is unlikely. 

ARGENTINA 

Our subsidiary, Société Nationale d’Exploitation Industrielle 
des Tabacs et Allumettes SAS (SEITA), has been notified of 
a claim filed in the Court of Buenos Aires against Nobleza 
Piccardo, a subsidiary of British American Tobacco (BAT) by 
an individual smoker. BAT has denied liability. Historically, 
BAT manufactured and distributed two brands of cigarettes 
owned by SEITA in Argentina under the terms of a Licence 
Agreement. BAT has sought to invoke an indemnity 
contained in the Licence Agreement, pursuant to which 
SEITA is responsible for any product liability to third parties. 
The amount claimed is AR$8,980,200. The evidence production 
period has concluded. The parties are now expected to file their 
final written statements and within 40 days thereof the Court 
should issue its final judgment. 

THE NETHERLANDS 

Since September 2016, various complaints have been lodged 
with the Public Prosecution Service in the Netherlands 
directed at the local entities of four major tobacco 
manufacturers, including Imperial Tobacco Benelux. On 
22 February 2018, the Public Prosecution Service announced 
that it had decided not to prosecute the matter. Subsequently, 
a complaints procedure was lodged with the court of appeals in 
The Hague, requesting the court of appeals to order the Public 
Prosecution Service to prosecute the case. On 6 December 2018, 
the court of appeals in The Hague declared that the complaints 
of certain complainants were inadmissible and rejected the 
remainder of the complaints. 

www.imperialbrandsplc.com
www.imperialbrandsplc.com 

63
63  

FINANCIALSGOVERNANCEPERFORMANCESTRATEGYOVERVIEW 
 
 
DIRECTORS’ REPORT continued 

FRANCE 

UPDATE ON E-VAPOUR-RELATED LITIGATION 

We are defending a case in the USA filed in the California state 
court against Fontem U.S. (Fontem). The original complaint 
named 17 defendants in addition to Fontem. This case seeks 
the recovery of unquantified monetary damages, including 
punitive damages, against all defendants based on the claim 
that the principal plaintiff was injured as a result of the use 
of e-cigarettes and vaping devices, including e-cigarettes 
manufactured by Fontem. Fontem has successfully moved 
to dismiss three of the purported causes of action asserted 
against it. We intend to file Fontem’s answer to the remainder 
of the second amended complaint. We intend to vigorously 
defend this case. 

OTHER INFORMATION – LISTING RULES 

For the purposes of LR 9.8.4R, the information required to be 
disclosed by LR 9.8.4R can be found on the pages set out below: 

Section   Information 

Interest capitalised 

Publication of unaudited financial 
information 

Page 

Not applicable

Not applicable

Details of long-term incentive  
schemes 

69, 73, 75, 79 
and 81 

Waiver of emoluments by a director 

Not applicable

Waiver of future emoluments by  
a director 

72, 75, 76, 
and 81 

Non pre-emptive issues of equity  
for cash 

Not applicable

Non pre-emptive issue by major 
subsidiary undertakings 

Not applicable

(1) 

(2) 

(4) 

(5) 

(6) 

(7) 

(8) 

(9) 

Listed subsidiary 

Not applicable

(10) 

Contracts of significance 

62 and 63 

(11) 

(12) 

(13) 

(14) 

Provision of services by a  
controlling shareholder 

Not applicable

Shareholder waivers of dividends 

See below 

Shareholder waivers of future 
dividends 

Agreements with controlling 
shareholders 

See below 

Not applicable

In respect of LR 9.8.4R (12) and (13) the trustee of the Imperial 
Tobacco Group PLC Employee and Executive Benefit Trust and 
the Imperial Tobacco Group PLC 2001 Employee Benefit Trust 
agrees to waive dividends payable on the Group’s shares it 
holds for satisfying awards under various Imperial Brands PLC 
share plans. In accordance with Section 726 of the Act no 
dividends can be paid to the Company in respect of the shares 
it holds in treasury. 

On 16 January 2018, the French National Committee against 
Tobacco (the CNCT) filed a criminal complaint with the 
Paris Public Prosecutor against the four main tobacco 
manufacturers, including a French subsidiary of Imperial 
Brands named Imperial Brand Finance France (the Subsidiary), 
on grounds of ‘reckless life endangerment’. Neither the 
Subsidiary nor any of its employees or managers have been 
charged or placed under formal investigation in any on-going 
proceedings, as a result of such a complaint. Imperial Brands 
strongly denies the allegations made by the CNCT and is 
monitoring the developments. 

USA 

A number of smoking and health-related claims have 
been brought against ITG Brands (ITGB) in the state courts 
of Massachusetts. ITGB has the benefit of an indemnity from 
another manufacturer in respect of each of these claims. 
As a result, ITGB either has been dismissed, or is expected 
to be dismissed, without prejudice from each of the claims. 

To date, no action has been successful or settled in favour 
of any individual claimant in any tobacco-related litigation 
against Imperial Brands or any of its subsidiaries. 

UPDATE ON USA STATE SETTLEMENT AGREEMENTS 

Claims have been made against ITGB in connection with its 
acquisition of certain US cigarette brands in June 2015 and in 
respect of three of the four US states that are not parties to the 
Master Settlement Agreement, Florida, Minnesota and Texas. 
A motion was filed against ITGB claiming payments under 
the Florida settlement agreement, but in December 2017 
the Florida court ruled that RJR Tobacco (Reynolds) and not 
ITGB was liable for the payments concerned. The decision 
is currently on appeal. A complaint was filed by Minnesota and 
in September 2019 the court ruled that Reynolds was liable for 
the payments at issue and that a question of fact remained 
as to whether ITGB was also liable. Texas also filed a motion 
seeking settlement payments. In October the Federal Court 
for the Eastern District of Texas held a hearing and the court 
is expected to rule by the end of 2019. In addition, ITGB and 
Reynolds are engaged in litigation in the Delaware court with 
respect to whether ITGB has satisfied its obligations to use 
“reasonable best efforts” to join the settlements with Florida, 
Minnesota and Texas under the asset purchase agreement 
(APA), through which ITGB acquired the US brands. The 
Delaware court has held that the “reasonable best efforts” 
provision did not terminate because the deal closed, but has 
not addressed whether ITGB has complied with that obligation. 
It is currently considering a motion by Reynolds to hold 
ITGB liable under other indemnity provisions of the APA for 
Reynolds’ liability under the Florida decision. The Group’s legal 
advice is that it has a strong position on all pending claims and 
the Group therefore considers that no provision is required for 
these matters. 

64
64 

Imperial Brands | Annual Report and Accounts 2019
Imperial Brands   Annual Report and Accounts 2019 

 
DIRECTORS’ CONFIRMATIONS 

Each of the Directors, whose names and functions are listed on 
pages 42 and 43 confirm that, to the best of their knowledge: 

the Parent Company financial statements, which have 
been prepared in accordance with United Kingdom 
Generally Accepted Accounting Practice (United Kingdom 
Accounting Standards, comprising FRS 101 “Reduced 
Disclosure Framework”, and applicable law), give a true and 
fair view of the assets, liabilities, financial position and profit 
of the Company; 
the Group financial statements, which have been prepared 
in accordance with IFRSs as adopted by the European Union, 
give a true and fair view of the assets, liabilities, financial 
position and profit of the Group; and 
the Strategic Report and the Directors‘ Report include a fair 
review of the development and performance of the business 
and the position of the Group and Parent Company, together 
with a description of the principal risks and uncertainties 
that it faces.  

The Directors’ responsibilities in relation to the disclosure of 
information to auditors is disclosed in the Audit Committee 
report on page 57. 

The Strategic Report and the Directors’ Report were approved 
and signed by order of the Board. 

JOHN DOWNING 
Company Secretary 

5 November 2019 

Imperial Brands PLC  
Incorporated and domiciled in England and Wales No: 3236483 

STATEMENT OF DIRECTORS’ RESPONSIBILITIES 
IN RESPECT OF THE FINANCIAL STATEMENTS 

The Directors are responsible for preparing the Annual Report 
and the financial statements in accordance with applicable 
law and regulation. 

Company law requires the Directors to prepare financial 
statements for each financial year. Under that law the 
Directors have prepared the Group financial statements in 
accordance with International Financial Reporting Standards 
(IFRSs) as adopted by the European Union and Parent 
Company financial statements in accordance with United 
Kingdom Generally Accepted Accounting Practice (United 
Kingdom Accounting Standards, comprising FRS 101 “Reduced 
Disclosure Framework”, and applicable law). Under company 
law the Directors must not approve the financial statements 
unless they are satisfied that they give a true and fair view of 
the state of affairs of the Group and Parent Company and of the 
profit or loss of the Group and Parent Company for that period. 
In preparing the financial statements, the Directors are 
required to: 

select suitable accounting policies and then apply 
them consistently; 
state whether applicable IFRSs as adopted by the 
European Union have been followed for the Group 
financial statements and United Kingdom Accounting 
Standards, comprising FRS 101, have been followed for 
the Parent Company financial statements, subject to 
any material departures disclosed and explained in 
the financial statements; 
make judgements and accounting estimates that are 
reasonable and prudent; and 
prepare the financial statements on the going concern 
basis unless it is inappropriate to presume that the Group 
and Parent Company will continue in business. 

The Directors are also responsible for safeguarding the 
assets of the Group and Parent Company and hence for 
taking reasonable steps for the prevention and detection 
of fraud and other irregularities. 

The Directors are responsible for keeping adequate accounting 
records that are sufficient to show and explain the Group and 
Parent Company‘s transactions and disclose with reasonable 
accuracy at any time the financial position of the Group and 
Parent Company and enable them to ensure that the financial 
statements and the Directors’ Remuneration Report comply 
with the Companies Act 2006 and, as regards the Group 
financial statements, Article 4 of the IAS Regulation. 

The Directors are responsible for the maintenance and 
integrity of the Parent Company’s website. Legislation in the 
United Kingdom governing the preparation and dissemination 
of financial statements may differ from legislation in 
other jurisdictions. 

www.imperialbrandsplc.com
www.imperialbrandsplc.com 

65
65  

FINANCIALSGOVERNANCEPERFORMANCESTRATEGYOVERVIEW 
 
 
 
DIRECTORS’ REMUNERATION REPORT 

PROPORTIONATE 
REMUNERATION 

The Committee’s key 
responsibility is to ensure 
remuneration fairly and 
proportionately rewards 
executives for the delivery 
of our strategy. 

SUE CLARK 
Chairman 

MEMBERS  

Sue Clark1 
Chairman  
(from 6 February 2019) 

Malcolm Wyman 
Chairman  
(to 6 February 2019) 
(Member to 8 May 2019) 

Steven Stanbrook 
Karen Witts 

Trevor Williams 
Committee Secretary 

OTHER REGULAR ATTENDEES 

Board Chairman2 
Chief Executive2 
Company Secretary 
Group Human 
Resources Director 

Group Reward 
Director 
FIT Remuneration 
Consultants LLP, 
the Committee’s 
principal adviser3 

1. Prior to appointment the Chairman of Britvic remuneration committee 
from 1 September 2017 and is a member of the Akzo Nobel N.V. and 
Bakkavor Group plc remuneration committees. 

2. Specifically excluded when their own remuneration or conditions of 

service are under discussion. 

3. Appointed by the Committee. 

FOCUS IN 2019 

Reviewed the remit of the Remuneration Committee in response 
to changes in the UK Corporate Governance Code; 
Oversight of changes to senior management population reward 
packages and general alignment across incentive arrangements;  
Reviewed performance-related reward criteria and target ranges to 
provide alignment with our evolving NGP strategy and the current 
market environment; and 
Monitored remuneration regulations and market practice and 
reviewed the impact these may have on the future of the Directors’ 
Remuneration Policy. 

LOOKING AHEAD TO 2020 

Monitor and, where appropriate, implement remuneration 
developments;  
Review and implementation of changes to the UK Corporate 
Governance Code and reporting requirements; 
Continued review of alignment of remuneration to strategy and 
the appropriateness of reward outcomes; 
Early preparation for new Directors’ Remuneration Policy 
which will require shareholder approval at our 2021 AGM; and 
Engagement with shareholders and other stakeholders. 

DEAR SHAREHOLDER  

A key objective of the Remuneration Committee is to 
ensure that our remuneration structures and arrangements 
encourage our Executive Directors and the broader 
management team to deliver our strategy in a sustainable 
way which creates value for our shareholders. We believe 
that executives should be fairly and proportionately rewarded 
for this and hence our policy is heavily weighted towards 
performance-related pay.  

In a company of our size, and in the midst of the global 
changes in the world tobacco market, success needs to be 
considered against a number of different factors. This is 
why we assess our performance, and the performance of 
the Executive Directors and the senior management team, 
using a range of measures and targets set across overlapping 
performance periods covering both the short and longer-term. 
This approach, combined with a strong emphasis on share 
ownership supports our focus on long-term, sustainable 
performance which is so important to our stakeholders.  

This alignment between our remuneration structures and our 
shareholders’ interests is particularly crucial at a time when 
the Company is transitioning its business model to take 
advantage of the opportunities provided by NGP. It is critical 
that we continue to focus on what works best for the business 
as well as on any regulatory or market practice developments 
which may impact our approach to remuneration. 

66
66 

Imperial Brands | Annual Report and Accounts 2019
Imperial Brands | Annual Report and Accounts 2019 

  
 
 
 
 
 
 
 
THE UK CORPORATE GOVERNANCE CODE 

The new Code, which came into effect for Imperial Brands 
from 1 October 2019, has precipitated several developments in 
remuneration practice, which the Remuneration Committee 
continues to monitor closely.  

The Remuneration Committee has historically had oversight 
of reward policies across the Company and this will continue 
to develop. The Remuneration Committee continues to 
review changes to the senior management population’s 
reward packages and general alignment across incentive 
arrangements. In addition, it is now provided with additional 
information to improve its understanding of the structure of 
remuneration throughout the Group. To enhance this oversight 
and our ability to engage with employees across the Company, 
the Board has designated Steven Stanbrook, a Non-Executive 
Director and member of the Remuneration Committee, 
as the Workforce Engagement Director. He will act as conduit 
between employees and the Board and specific matters 
on remuneration will be fed back to the Remuneration 
Committee as appropriate. 

In light of the new Code, we have reviewed the pension 
arrangements of our Executive Directors with respect to those 
of employees generally. The alignment between Executive 
Directors’ pension arrangements and those available to the 
wider employee base is an area where Imperial has been 
at the forefront of market practice. When the Directors’ 
Remuneration Policy was last approved in 2018, we capped 
the Defined Contribution scheme’s employer contributions 
(or allowances in lieu of pension) for new Executive Directors 
at 14 per cent of salary. This is the same as the maximum level 
of contribution for the majority of our UK-based employees, 
including new recruits, in the Defined Contribution scheme. 
In assessing pension arrangements for our current Directors 
against the rest of the existing workforce, the pension 
arrangements of the Chief Executive Officer and the Chief 
Development Officer (which comprise a capped Defined 
Benefit arrangement and a cash in lieu of pension payment of 
14 per cent of the difference between their pensionable salary 
and their actual salary) reflect their joining date and length 
of service and are aligned to those of other employees with 
a similar service profile who joined the business around 
the same time. In the case of the Chief Financial Officer, 
he has opted out of the pension scheme and receives a 
cash allowance of 26 per cent of salary which was agreed 
with him when he joined the Company six years ago. The 
pension arrangements of our existing Executive Directors 
are contractual and form an integral part of their total 
remuneration package. For these reasons, we do not envisage 
renegotiating or imposing changes on the existing Executive 
Directors’ pension arrangements at this time. 

In looking at other changes to the Code and alignment of our 
current Directors’ Remuneration Policy, we remain broadly 
aligned with respect to Directors’ remuneration. For example, 
the continued application of the two-year holding period in 
respect of any vested LTIP awards (following the three-year 
performance period) serves as our current policy on post-
cessation shareholding. In addition, the Remuneration 
Committee’s use of discretion as well as malus and clawback 
clauses form part of our current policy.  

However, a more formal review of these matters will be part 
of the Directors’ Remuneration Policy which will be completed 
during 2020 as part of the normal triennial approval process. 
As part of this, we will consider regulatory and governance 
driven changes as well as those which may better support 
the business. This may include looking at how we measure 
performance in the LTIP and different design and structural 
approaches to LTIP and/or other share arrangements to ensure 
reward is properly balanced to drive the long-term interests of 
the Company and its shareholders. 

During the review process, the Remuneration Committee 
plans to engage with major shareholders and other 
stakeholders to gather input to help shape the proposed policy, 
which will come into effect for the financial year immediately 
after the 2021 AGM subject to its approval by shareholders.  

PAY FOR PERFORMANCE 

As reported by Alison Cooper in her introduction to this year’s 
Annual Report, we achieved success in a number of areas, 
including further revenue and profit growth in tobacco and 
good year-on-year NGP growth in Europe and Japan. However, 
our overall Group results have fallen short of our expectations.  

This performance is reflected in the Annual Bonus 
payments received by the Executive Directors. The 
Remuneration Committee set tough targets at the start 
of the year. Following solid delivery across three out of the 
five metrics, the formulaic outcome would have resulted 
in a bonus of 51 per cent of maximum. However, the 
Remuneration Committee considered the wider performance 
of the Company, including the returns to shareholders 
through dividend, the share price and the overall experience 
of investors and exercised its discretion to reduce the bonus 
out-turn to 31 per cent of maximum. 

The lapsing of the shares under the LTIP also reflects that the 
Company has not met the minimum performance levels set. 
The EPS and Net Revenue growth targets were set by the 
Remuneration Committee before additional brand and 
market investment behind NGP and Tobacco were agreed 
by the Board. Management took the decision to make these 
investments for future, sustainable growth as it was deemed 
to be in the best interests of the Company, its shareholders 
and other key stakeholders. Whilst the level of LTIP vesting 
has been negatively impacted by these investments, the view 
at the time the investments were made was that they would 
result in a positive impact in future years and therefore no 
adjustments have been made to the LTIP outcomes. The value 
of the LTIP awards is directly linked to the share price of the 
Company and thus Executive Directors’ remuneration is well 
aligned to the shareholder experience and the Company’s 
performance over the same time period. No discretion 
was considered necessary when determining the final 
vesting outcomes. 

During the course of the year all three Executive Directors 
met the shareholding guideline (being 300 per cent of salary). 
However, following the recent share price decline, the year end 
shareholding for Oliver Tant was below the guideline, despite 
his making purchases from his own funds and retaining 
the post-tax shares vesting during the course of the year. 
As agreed with the Remuneration Committee at the end 
of financial year 2018, these actions by Oliver Tant were 
deemed as him having met his shareholding guideline. 
Notwithstanding this the Remuneration Committee will 
continue to actively monitor progress towards the guideline. 

www.imperialbrandsplc.com
www.imperialbrandsplc.com 

67
67 

FINANCIALSGOVERNANCEPERFORMANCESTRATEGYOVERVIEW 
 
 
 
DIRECTORS’ REMUNERATION REPORT continued 

IMPLEMENTATION FOR FINANCIAL YEAR 2020 

CONTINUED ENGAGEMENT 

The feedback we receive from shareholders and other 
stakeholders is helpful input for developing our Directors’ 
Remuneration Policy to support the business. We will be 
actively engaging with our major shareholders and relevant 
institutional investor bodies during financial year 2020, to fully 
understand their views, which will be key inputs into the next 
Directors’ Remuneration Policy.  

As part of our commitment to transparency we have 
endeavoured to enhance the level of disclosure contained 
within this report, whilst trying to maintain clarity with our 
presentation. I welcome any feedback or comments on the 
Directors’ Remuneration Report or more generally. 

SUE CLARK 
Chairman of the Remuneration Committee 

KEY SECTIONS OF THIS REPORT ARE AS FOLLOWS: 

Governance

Annual report on remuneration

Single total figure table

Annual Bonus

Long-Term Incentive Plan

Implementation of Remuneration Policy for FY19/20 

Statutory and regulatory reporting requirements 

Summary Directors’ Remuneration Policy 

70

71

71

72

73

77

80

81

On 3 October 2019 we announced that Alison Cooper will 
be stepping down from the role of CEO and from the Board 
once a suitable successor is found. It is our intention that 
Alison will be treated in accordance with Imperial’s Directors’ 
Remuneration Policy and her service contract for the 
remainder of her term in office. Full details will be disclosed 
on the Company’s website and within the relevant Directors’ 
Remuneration Report in due course. 

The Remuneration Committee decided in September 2019 
to award salary increases of approximately 2 per cent to 
each of the Executive Directors. This increase is considered 
appropriate in relation to the Executive Directors’ contribution 
and in the context of a 2.9 per cent increase awarded to UK 
employees generally.  

The current implementation of the policy is considered to 
appropriately align with the business strategy so there are no 
material changes proposed for financial year 2020. However, 
the evolving business strategy and market practice may lead 
to changes in implementation for future years. This might, 
for example, include the use of a broader set of performance 
metrics (including the use of non-financial measures) to align 
remuneration with the Company’s developing strategy.  

In the meantime, the financial year 2020 Annual Bonus will 
continue to be measured against a combination of revenue, 
cash, market share, profitability and NGP strategic measures. 
However, following shareholder feedback and to improve 
simplicity, we will remove the additional modifier which 
was a feature of the financial year 2019 Annual Bonus plan.  

The financial year 2020 LTIP award will as last year be 
assessed against EPS growth and relative TSR. The peer group 
used for the assessment of relative TSR has been revised to 
reflect a more relevant group of companies. The third measure 
is total net revenue growth. The performance ranges for EPS 
and net revenue have yet to be finalised and will be announced 
by way of an RNS. 

These changes are considered appropriate ahead of a more 
comprehensive Directors’ Remuneration Policy review 
in financial year 2020. The Policy will be put to shareholders 
at the 2021 AGM and if approved implemented in that 
financial year. 

The Remuneration Committee is cognisant of the current 
share price and the impact this would have in terms of the 
number of LTIP awards which would be granted if normal 
award levels (as a percentage of salary) were maintained. 
In light of the current circumstances, the Remuneration 
Committee has decided to monitor share price levels 
between now and the normal award date (February 2020) 
and will make any reductions it feels are appropriate 
considering the share price nearer the time of granting. 
Any reduction would be announced by way of an RNS 
when the awards are made. 

68
68 

Imperial Brands | Annual Report and Accounts 2019
Imperial Brands | Annual Report and Accounts 2019 

 
 
 
 
 
 
 
REMUNERATION 
AT A GLANCE 

OUR DIRECTORS’ REMUNERATION POLICY 

Remuneration outcomes for the financial year 2019, in line with the policy approved by shareholders at the AGM in February 2018, 
are set out below. 

Remuneration element 

Link to strategy  

Application of Remuneration Policy 

Fixed pay (salary, 
pension and benefits) 

Recruit, retain and motivate 
high calibre executives. 

Drives delivery of annual 
objectives. Deferred element 
incentivises sustained 
performance aligned to 
shareholder interests. 

Annual Bonus 

Long-Term  
Incentive Plan 

Salary reviews and increases consider market positioning against peer groups, performance, 
broader increases across the UK and global workforce.  
Each Executive Director received approximately a 2% increase with an effective date of  
1 October 2019. 

The bonus plan currently uses five financial metrics, aligned to the Company’s annual objectives, 
each equally weighted.  
Each metric begins to pay-out once threshold performance has been delivered, rising to full  
pay-out if stretching maximum targets are met. The formulaic out-turn for the financial year 2019 
Annual Bonus was 51% of maximum. The Remuneration Committee decided that bonuses for the 
Executive Directors will be reduced to 31% of maximum, of which 50% is paid in cash and 50% is 
deferred into shares for a period of three years. 

Aligns interests with 
stakeholders by 
incentivising delivery 
of long-term strategic 
objectives and retaining 
high calibre executives. 

The LTIP vesting shown in the single total figure table is based on performance between financial 
years 2017-19 which used three metrics with vesting opportunity at threshold beginning at 25% and 
running until 100% maximum. 
Performance on all metrics was below threshold and therefore the award lapsed in its entirety. 
The LTIP granted during the year is based on performance between financial year 2019-21 and will 
be assessed against four metrics covering financial and shareholder value measures. 

ANNUAL BONUS 2019 

LONG-TERM INCENTIVE PLAN

Formulaic out-turn %
Out-turn post discretion %

Maximum % of bonus

Actual % of award

Maximum % of award

Adjusted EPS

0%

20% weighting

Adjusted EPS

0%

50% weighting

Operating cash 
conversion

20%

20% weighting

Tobacco
net revenue

NGP
net revenue

11%

20% weighting

O%
O%

20% weighting

Priority markets 
in share growth

20%
20%

20% weighting

Total

31%

51%

100%

REMUNERATION IN 2019 

Fixed pay

Annual bonus

LTIP

ALISON COOPER

Actual

Maximum

OLIVER TANT

Actual

Maximum

MATTHEW PHILLIPS

Actual

Maximum

68%

32%

19%

29%

67%

33%

22%

35%

66%

34%

21%

35%

Net revenue 
growth

0%

30% weighting

TSR

0%

20% weighting

Total

0%

100%

£2,137

52%

£7,525

£1,399

43%

£4,255

£1,090

44%

£3,437

www.imperialbrandsplc.com
www.imperialbrandsplc.com 

69
69  

FINANCIALSGOVERNANCEPERFORMANCESTRATEGYOVERVIEW 
 
 
 
 
 
 
 
 
DIRECTORS’ REMUNERATION REPORT continued 

GOVERNANCE 

THE ROLE OF THE REMUNERATION COMMITTEE 

The Board is ultimately accountable for executive 
remuneration, but has delegated this responsibility to 
the Remuneration Committee, all members of which are 
independent Non-Executive Directors. We consider this 
independence fundamental in ensuring Executive Directors’ 
and senior management’s remuneration is set by people 
who have no personal financial interest, other than as 
shareholders, in the matters discussed.  

To reinforce this independence, a standing item at each 
Remuneration Committee meeting allows the members 
to meet without any Executive Director or other manager 
being present. 

The Remuneration Committee’s key responsibility is to 
support the Company’s strategy and performance by ensuring 
the Directors’ Remuneration Policy attracts, retains and 
incentivises the high calibre executives required to ensure 
delivery. It also determines the specific remuneration package, 
including service contracts and pension arrangements, for 
each Executive Director and our most senior managers. 

The Remuneration Committee’s other responsibilities include: 

maintaining a competitive remuneration policy appropriate 
to the business environment of the countries in which we 
operate, thereby ensuring we can attract and retain and 
motivate high calibre individuals; 
aligning Executive Directors’ and senior management’s 
remuneration with the interests of long-term shareholders 
whilst ensuring that remuneration is fair but not excessive;  
consideration of the Chairman’s fees; 
setting measures and targets for the performance-related 
elements of variable pay;  

oversight and approval of our overall policy for senior 
management remuneration and of our employee share 
plans; 
oversight of workforce pay and employment conditions; and 
ensuring appropriate independent advisers are appointed 
to provide advice and guidance to the Remuneration 
Committee. 

The Remuneration Committee’s full terms of reference provide 
further details of its role and responsibilities and are available 
on our website. 

This Report has been prepared in accordance with the 
provisions of the Companies Act 2006 (the Act) and The Large 
and Medium-sized Companies and Groups (Accounts and 
Reports) (Amendment) Regulations 2013 (the Regulations).  

It also meets the requirements of the UK Listing Authority’s 
Listing Rules.  

In this Report we describe how the principles of good 
governance relating to directors’ remuneration, as set out 
in the UK Corporate Governance Code 2016 (the Code), are 
applied in practice. The Committee confirms that, throughout 
the financial year, the Company has complied with these 
governance rules and provisions. The Remuneration 
Committee is also mindful of the revised Code issued in 
July 2018 and updated reporting requirements which do not 
come into effect for the Company until the next financial year. 
However, the Company has adopted many of these provisions 
early. For example, we have shown the ratio of the CEO’s pay 
to that of UK employees, and will report fully under those 
provisions in the 2020 report. 

The Regulations require our auditor to report to shareholders 
on the audited information within this Report and to state 
whether, in its opinion, the relevant sections have been 
prepared in accordance with the Act. The auditor’s opinion is 
set out on pages 87-95 and we have clearly marked the audited 
sections of the Report. 

REMUNERATION COMMITTEE MEETINGS 2018/19 

November 

February 

May 

September 

AGM voting and 
shareholder feedback 
Review of Directors’ 
Remuneration Policy 

Ongoing review 
of Directors’ 
Remuneration Policy 
Market practice update  
Consideration of 
gender pay gap report 
Update on 
remuneration package 
changes for middle 
management 
Amendments to share 
plans for wider 
workforce and 
approval of grants 

Market practice update 
Update on incentive 
plan performance 
Consideration 
of Directors’ 
Remuneration 
Policy and regulatory 
requirements 
Approval of salary 
increases to become 
effective for financial 
year 2020  
Consideration of 
financial year 2020 
incentive structures 
Review of 
Chairman’s fee 

Consideration of 
Executive Directors’ 
Remuneration Policy 
and review process 
Finalise financial 
year 2018 Directors’ 
Remuneration Report 
Approval of financial 
year 2019 executive 
salary increases 
Variable remuneration 
Approval of financial 
year 2018 bonus and 
LTIP outcomes 
Consideration of 
financial year 2019 
bonus targets  
LTIP 2019 grant and 
performance criteria 
Approval of 2019 
Sharesave grant 

70
70 

Imperial Brands | Annual Report and Accounts 2019
Imperial Brands | Annual Report and Accounts 2019 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ANNUAL REPORT ON REMUNERATION – HOW THE COMMITTEE IMPLEMENTED 
THE REMUNERATION POLICY FOR FINANCIAL YEAR ENDED 30 SEPTEMBER 2019 

IMPLEMENTING EXECUTIVE POLICY AND PRACTICE  

In implementing the Directors’ Remuneration Policy (as approved by shareholders at the 2018 AGM and set out on pages 56 to 61 
of the Company’s Annual Report and Accounts 2017, available on our website and summarised on page 81), the Remuneration 
Committee recognises that setting a competitive level of total remuneration is a matter of judgement. In forming this judgement, 
the Remuneration Committee considered pay data at comparator companies of similar scale, primarily looking at a market 
capitalisation group made up of 10 companies above and 10 companies below Imperial and companies in the FTSE 30 and 50. 
All of these peer groups exclude financial services. Comparisons with other companies, however, do not determine what 
remuneration the Company offers but, at most, serve to define a ‘playing field’ against which an individual’s reward can be 
positioned. In determining that positioning, the primary factors taken into account are the scale of the challenges intrinsic 
to that individual’s role and ability, experience and performance.  

We align the interests of long-term shareholders and employees at all levels by, wherever possible, giving our employees 
the annual opportunity to build a shareholding in the Company through our employee share plans, with around 30 per cent 
of eligible employees participating in one or more plans. 

SINGLE TOTAL FIGURE OF REMUNERATION FOR EACH DIRECTOR (AUDITED)  

Salary and fees 

Taxable 
benefits1 

Pension  
benefits2 

Total 
fixed 

Annual  
bonus3 

LTIP  
 vesting4 

Sharesave 
vesting5 

Total 
variable 

Total 

Effect of 
share price 
on value of 
LTIP vesting6

£’000 

2019  

2018   2019  2018   2019  2018  2019

2018 

2019

2018 

2019 

2018

2019  2018   2019  

2018  

2019  

2018  2019  2018

Executive 
Directors 

Alison 
Cooper 

1,104  1,077 

Oliver Tant 

736 

718 

17 

16 

17 

50 

17  332 

312 1,453 1,406

684 1,874

16 

191 

187

943

921

456 1,249

17 

93 

67

715

655

375

994

–

–

–

612

278

232

50  616  566 3,111 2,982

1,515 4,117

– 1,122

605 

571 

2,445  2,366 

Matthew 
Phillips 

Non-
Executive 
Directors 

Mark 
Williamson 
Sue Clark7,8 

Thérèse 
Esperdy7,9,10 

Simon 
Langelier9 

Jon 
Stanton9, 11 

Steven 
Stanbrook9,10 

Karen 
Witts7,9 

Malcolm 
Wyman7,12 

550 

525 

83 

– 

8 

2 

9 

– 

107 

92 

46 

19 

83 

80 

33 

– 

95 

92 

109 

106 

5 

1 

3 

3 

6 

– 

4 

3 

77 

112 

1,137  1,007 

6 

74 

10 

51 

– 

– 

– 

– 

– 

– 

– 

– 

– 

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

1  684  2,487  2,137  3,893

– (214)

–  456  1,527  1,399  2,448

1  375  1,227  1,090  1,882

–

–

(97)

(81)

2  1,541  5,241  4,626  8,223

– (392)

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

558 

534

85 

–

– 

153 

111

– 

– 

– 

88 

86

34 

–

98 

96

– 

112 

109

– 

– 

83 

122

1,211  1,058

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

1. Taxable benefits principally include an allowance of £15,000 in lieu of the provision of a company car, fuel and health insurance. Benefits in kind for the Non-Executive 

Directors relate to the reimbursement of travelling expenses to meetings held at the Company’s registered office. 

2. Further details are contained in the Executive Directors’ pension section on page 74. 

3. Annual bonus earned for performance over the financial year ending 30 September 2019. In line with policy half of the net value is deferred in shares for three years;  

no further performance conditions apply. 

4. The 2018 estimated figure has been restated to reflect actual share price at the date of vesting and the actual dividend roll-up. 

5. Gains made on exercise are calculated as the difference between the option price and the market price on the date of exercise. No Sharesave options were exercised in 

the year. 

6. Reflects the difference between the LTIP value at vesting and the value of the number of shares vested at date of grant and is not included in the total columns. 

7.

Includes payment in respect of Senior Independent Director fees of £26,000 per annum and chairmanship of Remuneration and Audit Committees at an annual rate of £26,000. 

8. Sue Clark was appointed to the Board on 1 December 2018 and as Chairman of the Remuneration Committee from 6 February 2019. 

9.

Includes payment in respect of Committee membership at an annual rate of £5,000. 

10. Thérèse Esperdy and Steven Stanbrook receive a non-European allowance of £12,000. 

11. Jon Stanton was appointed to the Board on 8 May 2019. 

12. Malcolm Wyman retired from the Board on 8 May 2019. 

All expense payments made to Directors were made on the basis of reimbursement of expenses incurred, grossed-up for tax 
where expenses represent a taxable benefit. No payments were made by way of taxable expenses allowances. No Directors waived 
their fees.  

www.imperialbrandsplc.com
www.imperialbrandsplc.com 

71
71  

FINANCIALSGOVERNANCEPERFORMANCESTRATEGYOVERVIEW 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
DIRECTORS’ REMUNERATION REPORT continued 

ADDITIONAL NOTES TO THE SINGLE TOTAL FIGURE OF REMUNERATION  

This section sets out supporting information for the single total figure columns relating to Annual Bonus, share plans and 
pension benefits. It details the extent to which performance conditions have been satisfied for the Annual Bonus and the LTIP.  

Determination of 2019 Annual Bonus (Audited) 

The Remuneration Committee set tough targets at the start of the year. Following solid delivery across three out of the five 
metrics, the formulaic outcome would have resulted in a bonus of 51 per cent of maximum. The Remuneration Committee, 
however, considered the wider performance of the Company, including the returns to shareholders through dividend, the share 
price and the overall experience of investors and exercised its discretion to reduce the bonus out-turn to 31 per cent of maximum  
(2018: 87 per cent). 

Performance below threshold results in zero payment. Payments rise from zero per cent at threshold to 100 per cent of opportunity 
at the maximum. 

Performance against individual measures is set out below: 

Performance target 

Assessment 

Adjusted EPS growth 
(constant currency) KPI 

Operating cash 
conversion KPI 

Revenue growth  
Tobacco KPI 

Performance is measured based on EPS growth at constant currency.  
Lower than expected NGP Net Revenue growth, despite a high level of investment,  
had a negative impact on EPS resulting in -1.6% growth. This performance delivered  
a 0% achievement against a threshold of 2% and a maximum of 5%.  

Performance is measured as cash flow as a percentage of adjusted operating profit. 
Minimising cost and maximising cash remains core to our strategy, enabling us to  
improve efficiencies and release funds to support continued investment for growth.  
Focus on efficiently managing our cost base and a commitment to capital discipline 
delivered cash conversion of 95% in the year.  
This delivered a 100% achievement against a threshold of 86% and a maximum of 90%. 

Performance is measured based on revenue growth from our core tobacco products. 
Despite a number of challenges addressed throughout financial year 2019, our Tobacco 
business continues to be resilient. Tobacco’s revenue growth results have been achieved  
by focusing on our Asset Brands, which grew 3% and represent 65% of Total Tobacco  
Net Revenue. 
Total Tobacco Net Revenue grew 1.1% which delivered a payment of 55% of opportunity 
against a threshold of 0% and a maximum of 2.0%. 

Revenue growth NGP KPI  Performance is measured based on revenue generated from our NGP. 

NGP net revenue grew by 48% delivering £285m in net revenue. The result was  
below the threshold, largely due to market and regulatory factors in some of our key 
investment markets. 
This performance delivered a payment of 0% of opportunity against a threshold target  
of £500m and a maximum of £750m. 

Non-financial measures consisted of a market share target reflecting how many of our 
priority markets are delivering share growth. 
Continued focus on and application of our MRM supported year-on-year growth in 
share in many of our ten priority markets, including Italy, Australia, Japan, Russia, 
Saudi Arabia and the USA. This performance delivered a 100% achievement against a 
threshold of 10% and a maximum of 60% of our priority markets in share growth. 

Market share growth  
in priority markets 

Formulaic achievement 
of Annual Bonus for 2019 

Actual Annual Bonus 
for 2019 following 
application of discretion 

Maximum 
percentage 
of bonus 

Actual 
percentage 
of bonus

20 

20 

20 

20 

0

20

11

0

20 

20

100 

100 

51

31

KPI  Key performance indicator used to measure the progress we make in delivering our strategy – see how we measure our performance on pages 16 and 17. 

The Remuneration Committee seeks the input of the Audit Committee on performance out-turns and focused on the cash conversion out-turn in particular. It was 
satisfied that the maximum of 90% would have been exceeded even without the benefit of the year on year increase in factoring as described in notes 1 and 20 of the 
financial statements. 

Individual Annual Bonus Achievement 

Executive Directors 

Alison Cooper 

Oliver Tant 

Matthew Phillips 

Total achievement £’000 

Maximum 

Actual 

Cash portion of 
actual 

Deferred shares 
portion of actual

2,208

1,472 

1,210

684

456

375

342 

228 

187 

342

228

188

No element of the Annual Bonus is guaranteed. Fifty per cent of earned bonus is paid in cash with the remaining 50 per cent paid 
in shares with a three-year retention period. Such deferred shares are not subject to any further performance or employment 
conditions. Annual Bonuses for Executive Directors and certain key executives are subject to malus provisions before payment 
and clawback during the three years following the end of the financial year in which they are earned. Clawback may be applied in 
the event of gross misconduct by the employee or misstatement of results where this had the effect of increasing the level of bonus 
that would otherwise have been paid. 

72
72 

Imperial Brands | Annual Report and Accounts 2019
Imperial Brands | Annual Report and Accounts 2019 

 
 
 
 
 
 
 
Long-Term Incentive Plan (Audited) 

LTIP awards made to Alison Cooper, Oliver Tant and Matthew Phillips in February 2017 will lapse in February 2020, based on 
performance conditions measured over the three-year period ended 31 September 2019, as set out below. 

Adjusted EPS KPI  
Net revenue growth KPI 
TSR against comparator group1 

Performance target 

3%-8% average annual growth  

1%-4% average annual growth  

Threshold at median of peer group 
Pro rata between median and upper quartile 
Maximum above upper quartile 

Achievement 

1. The companies comprising the comparator group are: 

Actual 
performance

Threshold 
vesting of award 

Maximum 
percentage of 
award

Percentage of 
award vesting

0.41%

0.53%

35th out of 37 
companies 

12.5% 

7.5% 

5% 

50%

30%

20%

0%

0%

0%

0%

Anheuser-Busch InBev NV 

Altria Group Inc 

Associated British Foods PLC AstraZeneca PLC 

British American Tobacco PLC 

Burberry Group PLC 

BT Group PLC 

Capita PLC 

Carlsberg A/S 

Compass Group PLC 

Diageo PLC 

Experian Finance PLC 

GlaxoSmithKline PLC 

Carnival PLC 

Heineken NV 

International Consolidated 
Airlines Group SA 

InterContinental Hotels 
Group PLC 

ITV PLC 

Japan Tobacco Inc. 

Kingfisher PLC 

Marks & Spencer Group PLC  Next PLC 

Pearson PLC 

Philip Morris International Inc  Pernod Ricard SA 

Reckitt Benckiser Group PLC  Reed Elsevier PLC 

Rolls-Royce PLC 

J Sainsbury PLC 

Smith & Nephew PLC 

Tate & Lyle PLC 

WM Morrison  
Supermarkets PLC 

Tesco PLC 

Unilever PLC 

Vodafone Group PLC 

Whitbread PLC 

KPI  Key performance indicator used to measure the progress we make in delivering our strategy – see how we measure our performance on pages 16 and 17. 

The Remuneration Committee reviewed the formulaic outcome of the LTIP taking into account a wider view of Company 
performance and in particular noting that the targets for both EPS growth and net revenue growth were set by the Committee 
in 2016 before the additional brand and market investments behind NGP and tobacco in 2017 and 2018 were agreed by the Board. 
The impact of the investments, taking into account both the level of investment and any in-year returns, has been a significant 
contributory factor in no LTIP vesting in 2020. The Remuneration Committee believes that the decision taken by management to 
invest for future, sustainable growth was in the best interests of the Company and its stakeholders, but nevertheless has resulted 
in no vesting this year. The Remuneration Committee will continue to monitor the overall impact of investment decisions on 
incentive results but in this case has not exercised any discretion to alter the vesting outcomes.  

The TSR calculations, performed independently by Alithos Limited, use the share prices of each comparator group company, 
averaged over a period of three months, to determine the initial and closing prices. Dividend payments are recognised on the 
date shares are declared ex-dividend. The Remuneration Committee considers this method gives a fairer and less volatile 
result as improved performance has to be sustained for several weeks before it effectively impacts on the TSR calculations. 
PwC performs agreed upon procedures in respect of the EPS and net revenue growth performance conditions for the LTIP 
performance assessments.  

LTIP awards for Executive Directors and certain key executives are subject to malus and clawback provisions. These provisions 
allow the Remuneration Committee to reduce the value of awards if the following circumstances apply: the Company materially 
misstated its financial results; an individual has contributed to reputational damage to the Group; fraud or misconduct; or an error 
in relation to the determination of the outcome of a performance condition. Malus provisions apply until the award vests and 
clawback applies until the fifth anniversary of the date of grant of the award. 

Sharesave Plan 

We believe that our Sharesave Plan is a valuable way of aligning the interests of a wide group of employees with those of our  
long-term shareholders. Annually we offer as many employees as practicable, including Executive Directors, the opportunity to 
join the Sharesave Plan. Options over shares are offered at a discount of up to 20 per cent of the closing mid-market price of our 
shares on the day prior to invitation. The Sharesave Plan allows participants to save up to £250 per month over a period of three 
years and then exercise their option over shares. In common with most plans of this type, no performance conditions are applied. 
In the financial year ending 30 September 2019, none of the Executive Directors had Sharesave Plans vesting. Approximately 
68 per cent of eligible UK employees and over 27 per cent of eligible overseas employees participate in the Sharesave Plan. 

www.imperialbrandsplc.com
www.imperialbrandsplc.com 

73
73  

FINANCIALSGOVERNANCEPERFORMANCESTRATEGYOVERVIEW 
 
 
 
 
 
 
 
 
 
 
 
 
DIRECTORS’ REMUNERATION REPORT continued 

Total Pension Entitlements (Audited)  

The Executive Directors who served during the financial year are all members of the Imperial Tobacco Pension Fund (the Fund), 
which is the principal retirement benefit scheme operated by the Group in the UK. 

Members who joined before 1 October 2010 are included in the defined benefit section of the Fund. For members who joined prior 
to 1 April 2002 the Fund is largely non-contributory with a normal retirement age of 60. It applied to all UK employees who joined 
Imperial at that time. New members of the Fund after 30 September 2010 accrue pension benefits in the Fund on a defined 
contribution basis, in the defined contribution section of the Fund. 

Alison Cooper and Matthew Phillips are, like all other employees who joined at the same time, members of the pre-April 2002 
section of the defined benefit section of the Fund. Prior to 6 April 2006 they accrued a non-contributory pension at the rate of 1/47th 
of their pensionable salary limited by the effect of HMRC’s earnings cap. Although HMRC removed this cap from 6 April 2006, 
the Fund did not dis-apply it in respect of past pensionable service and maintained its own earnings cap going forward. For 
pensionable service from 6 April 2006 onwards Alison Cooper and Matthew Phillips accrue an additional pension at a rate of 1/60th 
of their pensionable salary in excess of the Fund’s earnings cap. They pay member contributions at the rate of five per cent of their 
pensionable salary in excess of the Fund’s earnings cap. Both Alison Cooper and Matthew Phillips receive a salary supplement of 
12 per cent of their pensionable salary in excess of the Fund’s earnings cap.  

With effect from 1 September 2017, the Company introduced a cap on pensionable salary for active members such that pensionable 
pay will in future be limited to £75,000 or, if higher, the member’s pensionable salary at 1 September 2017. Both Alison Cooper 
and Matthew Phillips now receive a salary supplement of 14 per cent on the difference between their capped pensionable salary 
and their actual salary. All UK employees whose salaries are in excess of the Fund’s earnings cap receive a cash allowance of 
14 per cent of the difference in the same way. 

Oliver Tant opted-out of contributory membership of the defined contribution section of the Fund with effect from 1 April 2016. 
Instead the Company has paid him an additional salary supplement of 26 per cent of his salary from 1 April 2016. This is not aligned 
to the contributions paid to UK employees generally. It was agreed with him when he joined the Company six years ago and is part 
of his contractual entitlement. 

The salary supplements have been calculated by the independent actuaries to reflect the value of the benefits of which they 
are in lieu and are discounted for early payment and for employer’s national insurance contributions. The supplements are  
non-compensatory and non-pensionable. The Remuneration Committee intends to limit employer contributions for new 
Executive Directors to the same level (14 per cent) that is provided to the majority of other UK-based employees. 

For Executive Directors who are members of the defined benefit section of the Fund, in accordance with the rules of the Fund 
and practice for all pre-2002 members, there would be no reduction to the accrued pension on early retirement if the reason for 
leaving the Company’s employment is as a result of redundancy after the age of 50 or for the reason of business efficiency after 
the age of 55 or ill health at any age. 

Executive Directors’ Pension Disclosures (Audited)  

Single figure numbers 

Payment in 
lieu of 
retirement 
benefits 
(i.e. pension 
supplement) 
£’000

Value x 20 
over year (net 
of Director’s 
contributions) 
£’000

Extra information  
to be disclosed under 2013  
Directors’ Remuneration Regulations 

Total 
pension 
benefits 
£’000

Normal 
retirement 
age 

Value x 20 
at start of 
year  
£’000 

Value x 20 
at end of 
year 
£’000

Age at 
30/09/2019 

Pensionable 
service at 
30/09/2019 

Accrued annual pension  

01/10/2018 

30/9/2019

53 

48 

N/A 

20 

19 

N/A 

263 

134 

N/A 

282

141

N/A

108

48

N/A

224

45

N/A

332

93

N/A

60 

60 

N/A 

5,260 

2,680 

N/A 

5,640

2,820

N/A

£’000 

Alison Cooper 
Matthew Phillips1 
Oliver Tant2 

1. Matthew Phillips elected to use the Fund’s ‘scheme pays’ facility to settle his Annual Allowance charge and his accrued annual pension value has been reduced accordingly.  

2. Oliver Tant is a member of the defined contribution section of the Imperial Tobacco Pension Fund. He registered for Fixed Protection 2016 and as a result opted-out  
of contributory membership of the Fund and ceased pension contributions with effect from 01/04/2016. Since this date a salary supplement equal to 26 per cent  
of Oliver Tant‘s basic salary has been paid to him and in the year to 30 September 2019 this amounted to £191,360. 

74
74 

Imperial Brands | Annual Report and Accounts 2019
Imperial Brands | Annual Report and Accounts 2019 

 
 
Variable Award Grants Made During the Year (Audited)  

In line with the Directors’ Remuneration Policy in force from 2014 and re-approved by shareholders in February 2018, LTIP awards 
are made in February each year for any change in policy to be considered by shareholders immediately prior to grant. 

The LTIP awards granted in February 2019 and the associated performance conditions are set out below.  

Number of 
nil-cost 
options 

Face value1 

Amount of 
base salary

End of performance period

Threshold 
vesting

Weighting 
(of award) 

Alison Cooper 

146,724 

£3,864,000 

350%

30 September 2021

Oliver Tant 

69,868 

£1,840,000 

250%

30 September 2021

Matthew Phillips 

57,433 

£1,512,500 

250%

30 September 2021

25%

25%

25%

25%

25%

25%

25%

25%

25%

25%

25%

25%

40% 

20% 

20% 

20% 

40% 

20% 

20% 

20% 

40% 

20% 

20% 

20% 

Performance criteria2, 3

3-year adjusted EPS growth 

3-year Tobacco revenue growth 

3-year NGP revenue growth 

TSR relative to bespoke 
comparator group

3-year adjusted EPS growth 

3-year Tobacco revenue growth 

3-year NGP revenue growth 

TSR relative to bespoke
comparator group

3-year adjusted EPS growth 

3-year Tobacco revenue growth 

3-year NGP revenue growth 

TSR relative to bespoke
comparator group

1. Valued using the closing share price at the date of grant (14 February 2019) being £26.335 per share. 

2. Vesting occurs as per the vesting schedule below. 

3. Key performance indicators used to measure the progress we make in delivering our strategy – see how we measure our performance on pages 16 and 17. 

EPS Element 

This criterion is used for 40 per cent of the award with the following vesting schedule: 

Compound annual adjusted EPS growth1 

Shares vesting (as a percentage of element)

Less than 3% per annum 

3% per annum 

3% to 8% per annum 

8% per annum or higher 

nil

25%

Between 25% and 100% (pro rata)

100%

1. As per the Remuneration Committee’s decision in 2014, and all awards since 2015, EPS growth and net revenue growth are measured at constant currency. 

Tobacco Revenue Growth Element 

The net revenue growth criterion is used for 20 per cent of the award with the following vesting schedule: 

Compound annual growth in tobacco revenue1 

Shares vesting (as a percentage of element)

Less than 0% per annum 

0% per annum 

0% to 2% per annum 

2% per annum or higher 

nil

25%

Between 25% and 100% (pro rata)

100%

1. As per the Remuneration Committee’s decision in 2014, and all awards since 2015, EPS growth and net revenue growth are measured at constant currency. 

www.imperialbrandsplc.com
www.imperialbrandsplc.com 

75
75  

FINANCIALSGOVERNANCEPERFORMANCESTRATEGYOVERVIEW 
 
 
 
 
DIRECTORS’ REMUNERATION REPORT continued 

NGP Revenue Growth Element 

This criterion will be used for 20 per cent of the LTIP awards. Vesting of awards on this element would occur as per the vesting 
schedule below: 

Compound annual net revenue growth1 

Less than 75% per annum 

75% per annum 

75% to 130% per annum 

130% per annum or higher 

Shares vesting (as a percentage of element)

nil

25%

Between 25% and 100% (pro rata)

100%

1. As per the Remuneration Committee’s decision in 2014, and all awards since 2015, EPS growth and net revenue growth are measured at constant currency. 

The performance targets set for the EPS, tobacco revenue and NGP revenue were set taking into account a range of factors 
including internal business plan, external consensus and a wider view of market conditions at the time. The target ranges are 
considered to be realistic yet challenging and require significant outperformance to achieve maximum vesting.  

TSR Element 

The performance criterion for the TSR element is based on a single comparator group of companies across a broadly defined 
consumer goods sector and is applied to 20 per cent of the award. 

The companies within the comparator group and the vesting schedule are detailed on page 73. 

Vesting of awards on this element would occur as per the vesting schedule below: 

Relative TSR performance 

Below median of peer group 

At median of peer group 

Between median and upper quartile 

Above upper quartile 

Shares vesting (as percentage of element)

nil

25%

Between 25% and 100% (pro rata)

100%

Under the rules of the LTIP, should the Company be acquired, the performance period would end on the date of acquisition. 
Any outstanding awards would vest on a time pro-rata basis subject to the achievement of the applicable performance criteria. 

Awards with No Performance Conditions Made During the Year (Audited)  

The deferred shares, being the deferred element of financial year 2018 bonus, awarded during the year are set out below. 

Alison Cooper 

Oliver Tant 

Matthew Phillips 

Number of 
deferred shares

20,596

13,730

10,919

Face value1 Portion of net bonus 

End of deferral period

£493,152

£328,768

£261,457

50% 

50% 

50% 

30 September 2021

30 September 2021

30 September 2021

1. Valued using the share price at the date of purchase (14 December 2018), being £23.94404 per share. 

Sharesave options granted during the year are set out below. 

Oliver Tant  

1. Valued using the option price of £17.45, being 80 per cent of the closing price on 8 May 2019. 

Number of shares

Face value1 

Normal plan maturity

515

£9,000 

1 August 2022

76
76 

Imperial Brands | Annual Report and Accounts 2019
Imperial Brands | Annual Report and Accounts 2019 

 
 
 
 
HOW THE REMUNERATION COMMITTEE INTENDS TO IMPLEMENT THE REMUNERATION POLICY 
FOR THE FINANCIAL YEAR 2019/20 

LINKING REMUNERATION WITH STRATEGY  

Our strategy, as set out on page 3 of this Annual Report and Accounts, aims to maximise sustainable shareholder returns through 
the creation of long-term quality growth. We will achieve this by: 

Maximising our performance in priority tobacco markets, where our Asset Brands provide high quality tobacco products to those 
consumers who choose to continue to smoke;  
Reprioritising our NGP investment plans, instilling a sharper focus on the category and market combinations that offer the 
greatest opportunities for sustainable, profitable growth; and 
Continuing to optimise cost and cash, through our simplified operating model, controlled overheads and robust capital allocation, 
to enable our investment, reduce cost and support shareholder returns.  

Our approach to remuneration is designed to incentivise delivery against the key elements of this strategy and to promote long-
term sustainable success to the benefit of our shareholders and the wider stakeholders and communities we serve. In doing this, 
we place significant emphasis, both in the structure of remuneration and in the choice of metrics used, on ensuring that 
remuneration aligns the interests of management with those of shareholders and our other stakeholders. 

Element 

Purpose and link to strategy 

Alignment with  
our strategy 

Sustainable high-quality growth is at the heart of our strategy and this is reflected in our pay structures 
through the inclusion of top-line growth metrics in both the Annual Bonus and LTIP. This growth will be 
delivered by a combination of maximising revenue in tobacco and growth in NGP. To reflect this need for 
success in both parts of the business, we are combining the revenue targets into one target for total net 
revenue growth and introducing strategic metrics for NGP. This supports a balance in focus and in reward 
outcomes, ensuring that both elements of the growth strategy must be delivered in order for significant 
incentive pay-outs to be achieved. The continued inclusion in the Annual Bonus of market share metrics 
for our priority tobacco markets aligns with the strategic focus on those markets in which we see the best 
opportunity for sustainable and profitable growth.  

In order to release funds in support of our investment to grow in both tobacco and NGP, continuing to manage 
our costs and cash flows remains a key strategic focus. Profitability, mainly in the form of earnings per share, 
forms a major part of the measurement in both the Annual Bonus and LTIP, whilst cash conversion forms a 
measure for the Annual Bonus.  

Whilst not directly measured within our incentives, return on capital remains a strategic KPI for the Company 
and all investment decisions are evaluated against the necessary hurdle rate before being approved.  

Alignment with  
our shareholders 

We believe that the best way to align management and employees with the interests of shareholders is 
through direct shareholdings. At the executive and leadership level, this is achieved through a combination 
of share-based long-term incentives and a 50% deferral of bonus into shares. Further to this and in line with 
our remuneration policy, 20% of the vesting of the LTIP award is directly attributable to Total Shareholder 
Return delivered. 

Attracting, 
retaining and 
motivating the 
right people 

More broadly, employees at all levels are encouraged to have an interest in the Company’s shares through 
both direct shareholdings (supported by shareholding requirements for senior managers) and through 
our share plans, with the value of senior management’s overall remuneration being influenced by the 
performance of our share price. 

Our Remuneration Policy is designed to ensure a high-quality pool of talented employees at all levels who 
are engaged and incentivised to deliver our strategy through clear links between reward and performance, 
without encouraging them to take undue risks. 

We believe it is important to ensure that management is competitively rewarded in relation to peers and the 
other opportunities available to them whilst ensuring we neither pay more than necessary nor reward failure. 
Our policy is, therefore, significantly weighted towards performance-based elements. 

www.imperialbrandsplc.com
www.imperialbrandsplc.com 

77
77  

FINANCIALSGOVERNANCEPERFORMANCESTRATEGYOVERVIEW 
 
 
 
DIRECTORS’ REMUNERATION REPORT continued 

SALARY  

The Remuneration Committee sets base salaries having regard to individual performance, changes to the individual’s role, awards 
to other employees and market data for each position which reflect the Company’s size, sector and global reach. Consideration is 
given to the effect any amendment to an individual’s base salary would have on their total remuneration package. Base salary is 
the only element of the package used to determine pensionable earnings. 

The Remuneration Committee decided in September 2019 that an increase of approximately 2.0 per cent, below the increase to 
other UK employees, who on average received 2.9 per cent (3.0 per cent globally), would be awarded to Alison Cooper, Oliver Tant 
and Matthew Phillips.  

Alison Cooper 

Oliver Tant 

Matthew Phillips 

Salary 2019/20

Salary 2018/19 

£1,126,000

£1,104,000 

£750,000

£617,000

£736,000 

£605,000 

Percentage 
change
(approximate)

2.0

2.0

2.0

Given the pending retirement of the Chairman, the Remuneration Committee also agreed that the Chairman’s fee should remain 
consistent at £550,000. The Board (excluding the Non-Executive Directors) determined that the base fee of the Non-Executive 
Directors should increase from £78,000 to £79,500. Going forward, and aligning with market trends, the intention is to award any 
increases (if applicable) on an annual basis. In addition to the basic fee increases, the additional fees for Committee Chairmanship 
of the Audit and Remuneration Committees, as well as the additional fee paid to the Senior Independent Director role, were 
increased from £26,000 to £26,500. Committee membership fees of £5,000 were also increased to £5,500. Finally, the newly 
introduced Workforce Engagement Director role was approved to start receiving a fee of £5,500 at the start of financial year 2020, 
although this will be kept under review as the role develops to ensure it reflects the actual time commitments required to fulfil 
the role.  

ANNUAL BONUS  

Our shareholders and other stakeholders place significant weight on our annual performance. We therefore think it is appropriate 
to have a major portion of Executive Directors’ remuneration tied to and incentivising the delivery of the Company’s annual 
objectives through performance against key financial targets. The maximum Annual Bonus opportunity for all Executive 
Directors remains unchanged at 200 per cent. 

Performance metrics and weights for the Annual Bonus have been amended from those used in the financial year 2019 bonus to 
better reflect our short-term priorities. All five metrics remain, weighted at 20 per cent, with maximum performance of any one 
metric delivering no more than 20 per cent of the overall bonus. The revenue metrics have been combined into Total Net Revenue 
Growth and Strategic Metrics have been introduced for NGP. After taking shareholder feedback on board, the Remuneration 
Committee has removed the use of modifiers (previously used as a way to take potential weighting on the NGP Net Revenue 
metric from 20 per cent to 40 per cent) on any given metric. 

Fifty per cent of net bonus earned will be in the form of the Company’s shares deferred for a three-year period; the remaining 
50 per cent will be paid in cash. 

For the next financial year the performance measures have been set out in the table below: 

Adjusted EPS Growth 

Cash Conversion 
Total Net Revenue Growth1 
Core Market Share 
NGP Strategic Metrics2 

  Performance target 

Commercially confidential 

Commercially confidential 

Commercially confidential 

Commercially confidential 

Commercially confidential 

Maximum of 
bonus

20%

20%

20%

20%

20%

1.  Underpinned by requirement that growth from Asset Brands in Tobmax is higher than growth of the overall Tobmax portfolio, in order for the metric to pay out. 

2.  Two equally-weighted measures based on externally verifiable market share growth in our top strategic markets and profitable growth in NGP globally. 

At this point, the performance targets are considered commercially confidential, but to the extent that any bonuses are paid, 
further details will be provided retrospectively in the 2020 Annual Report.  

At the time of setting the bonus targets, the full impact of the share buyback programme and the timing and proceeds generated 
by any divestments, discussed on page 2, and the use of those proceeds is not known. The measures and targets set for financial 
year 2020 assume the current business remains in place for the full financial year. In line with the Directors’ Remuneration Policy, 
the Remuneration Committee retains the ability to make any necessary judgements on how best to assess the achievement of 
the Annual Bonus measures and targets if any significant divestment occurs during the performance period. When using its 
judgement, the Remuneration Committee will consider the particular circumstances of the event and prioritise an approach  
which promotes the principles of fairness and consistency in outcomes. The Remuneration Committee retains wider discretion  
to amend or adjust a bonus measure and/or target if an event occurs which means it no longer achieves its original purpose.  

78
78 

Imperial Brands | Annual Report and Accounts 2019
Imperial Brands | Annual Report and Accounts 2019 

 
 
 
 
 
SHARE PLAN AWARDS 

FEBRUARY 2020 LTIP GRANT 
The financial year 2020 LTIP award will be based on three measures: EPS, total net revenue and relative TSR. The performance 
ranges for EPS and net revenue have yet to be finalised and will be announced by way of an RNS when the awards are made. 
The peer group used for the assessment of relative TSR now reflects a more relevant group of companies in the consumer goods 
sector and, in accordance with our Remuneration Policy, will be applied to 20 per cent of the LTIP. 

The companies in the revised peer group are:  

Anheuser-Busch InBev  

Beiersdorf 

British American Tobacco  

Brown-Forman  

Altria Group  

Carlsberg  

Henkel 

Monster Beverage 

Clorox 

Japan Tobacco  

Pernod Ricard  

Reckitt Benckiser Group  

Swedish Match 

Constellation Brands  

Diageo  

Kimberly-Clark 

Kirin Holdings 

Heineken  

L'Oréal 

Pepsico 

Uni Charm 

Philip Morris International  

Procter & Gamble  

Unilever PLC 

Vesting of awards on this element would occur as per the vesting schedule below: 

Relative TSR performance 

Below median of peer group 

At median of peer group 

Between median and upper quartile 

Above upper quartile 

Shares vesting (as percentage of element)

nil

25%

Between 25% and 100% (pro rata)

100%

We recognise that there is a level of overlap of the metrics used in the Annual Bonus and the LTIP. However, the Remuneration 
Committee believes that, currently, this is the most appropriate way to align metrics (and thereby pay) with the delivery of 
strategy. The Remuneration Committee believes that, within our policy of 20 per cent weighting of TSR and the balance in 
financial measures, metrics will need to continue to evolve as our NGP business grows and that this overlap will likely unwind in 
the medium term. During financial year 2020 we will be reviewing our current Directors’ Remuneration Policy for implementation 
in financial year 2021 (pending approval at the 2021 AGM). The Remuneration Committee expects to consider the continuing 
appropriateness of these and other potential measures as part of the policy review. 

The Remuneration Committee retains the ability to make any necessary judgements on how best to assess the achievement of  
the LTIP measures and targets if any significant divestment occurs during the performance period. When using its judgement, the 
Remuneration Committee will consider the particular circumstances of the event and prioritise an approach which promotes the 
principles of fairness and consistency in outcomes. The Remuneration Committee retains wider discretion to amend or adjust an 
LTIP measure and/or target if an event occurs which means it no longer achieves its original purpose. 

The Remuneration Committee is cognisant of the current share price and the impact this would have in terms of the number of 
LTIP awards which would be granted if normal award levels (as a percentage of salary) were maintained. In light of the current 
circumstances, the Remuneration Committee has decided to monitor share price levels between now and the normal award date 
(February 2020) and will make any reductions it feels appropriate considering the share price nearer the time. Any reduction would 
be announced by way of an RNS when the awards are made.  

www.imperialbrandsplc.com
www.imperialbrandsplc.com 

79
79  

FINANCIALSGOVERNANCEPERFORMANCESTRATEGYOVERVIEW 
 
 
 
 
DIRECTORS’ REMUNERATION REPORT continued 

STATUTORY AND REGULATORY REPORTING REQUIREMENTS 

PAYMENTS TO FORMER DIRECTORS (AUDITED) 

No payments were made to former Directors during the year. 

PAYMENTS FOR LOSS OF OFFICE (AUDITED) 

No payments were made for loss of office during the year. On 3 October 2019 we announced that Alison Cooper would step down 
as Chief Executive Officer and from the Board once a suitable successor is found. It is our intention that Alison will be treated 
in accordance with Imperial’s Directors’ Remuneration Policy and her service contract for the remainder of her term in office. 
Full details will be disclosed on the Company’s website and within the relevant Directors’ Remuneration Report in due course. 

VOTING ON THE REMUNERATION REPORT AT THE 2019 AGM  

At the 2019 AGM we received a vote in favour of our Remuneration Report, with over 89 per cent of votes in favour. A few 
shareholders expressed concern in respect of the ability to flex the weighting for the NGP revenue growth metric for the financial 
year 2019 Annual Bonus. Following shareholder feedback, the use of this type of modifier has been removed and no other forms of 
modifiers are used within the financial year 2020 Annual Bonus (or LTIP). We received a strong vote in favour of our Directors’ 
Remuneration Policy at our 2018 AGM.  

Votes cast by proxy and at the meeting in respect of the Directors’ annual remuneration were as follows: 

Resolution 

Directors’ Remuneration Report 
(2019 AGM) 

Directors’ Remuneration Policy 
(2018 AGM) 

Votes for 
including 
discretionary 
votes 

Percentage 
for

Votes 
against

Percentage 
against

Total votes cast 
excluding votes 
withheld

Votes  
withheld1 

Total votes cast 
including votes 
withheld

663,281,220  

89.75

75,728,142

10.25

739,009,362

7,222,879 

746,232,241

728,923,965 

95.66

33,080,528

4.34

762,004,493

570,488 

762,574,981

1. Votes withheld are not included in the final figures as they are not recognised as a vote in law. 

ADVICE PROVIDED TO THE REMUNERATION COMMITTEE 

Following a regular periodic review and tender, the Remuneration Committee appointed FIT Remuneration Consultants LLP (FIT) 
as principal adviser with effect from 1 November 2017. FIT advised on all aspects of our Remuneration Policy and practice and 
reviewed our structures against corporate governance best practice. FIT also presented a review of developments in UK corporate 
governance, remuneration developments and reporting regulations to keep Remuneration Committee members up-to-date 
with new developments and evolving best practice. 

FIT is a member of the Remuneration Consultants’ Group and complies with its Code of Conduct which sets out guidelines 
to ensure that its advice is independent and free of undue influence. FIT carries out no other work for Imperial Brands or 
its subsidiaries. 

During the year FIT was paid time-based fees of £143,194.  

Other companies which provided advice to the Remuneration Committee are as follows: 

Alithos Limited undertakes total shareholder return (TSR) calculations and provided advice on all TSR related matters. 
During the year it was paid a fixed fee of £19,500. Alithos Limited provided no other services to the Company; 
Allen & Overy LLP is available to provide legal advice to the Remuneration Committee as and when required. It was not asked 
for remuneration-related advice during the financial year. Allen & Overy LLP provided other legal services to the Company; 
Pinsent Masons LLP provided legal advice in respect of the operation of the Company’s employee share plans;  
PricewaterhouseCoopers LLP (PwC), our auditors, perform agreed upon procedures on earnings per share (EPS) and net revenue 
calculations used in relation to our employee share plans’ performance criteria. During the financial year PwC was paid a fee of 
£2,000 in respect of services to the Remuneration Committee; and 
Willis Towers Watson provided market pay data to ensure the consistent application of our Remuneration Policy for Executives. 
During the year it was paid time-based fees of £45,000 for these services. Willis Towers Watson also provided actuarial services 
to the Company. 

All of these advisers were appointed by the Remuneration Committee, which remains satisfied that the provision of those other 
services in no way compromises their independence. They are all paid on the basis of actual work performed rather than on a 
fixed fee. 

The Group Human Resources Director and the Group Reward Director also attended meetings and provided internal support and 
advice on market and regulatory developments in remuneration practice and on our employee share plans. Their attendance 
ensured the Remuneration Committee was kept fully abreast of pay policies throughout the Company, which it then takes into 
account when determining the remuneration of the Executive Directors and our senior managers. 

80
80 

Imperial Brands | Annual Report and Accounts 2019
Imperial Brands | Annual Report and Accounts 2019 

 
 
SUMMARY REMUNERATION POLICY FOR EXECUTIVE DIRECTORS  

Our Directors’ Remuneration Policy is designed to offer competitive, but not excessive, base salary, with significant weighting 
towards performance-based elements, the measures of which incentivise and support the delivery of our strategy, both on 
an annual and longer-term basis, whilst also reflecting individual, functional and corporate performance. We aim to set and 
rigorously apply targets that are stretching but achievable. 

There are no changes proposed to the Policy approved by shareholders at our 2018 AGM, a summary of which is set out 
below. It does not replace or override the full approved policy, which is available on our website within the 2017 Annual Report 
and Accounts. 

Element 

Salary  

  Purpose and link to strategy 

  Operation 

  Maximum opportunity 

  Attract, retain and motivate 

  Reviewed, but not necessarily increased, annually by the 

  No prescribed maximum 

high-performing individuals, 
reflecting market value 
of role and the Executive 
Director’s skills, experience 
and performance. 

Remuneration Committee taking into account each Executive 
Director’s performance together with changes in role and 
responsibility, general increases for the UK wider management 
population and with reference to external market comparators. 
Salary increases, if any, are generally effective from 1 October. 

annual increase. 

Benefits 

  Competitive benefits 

taking into account market 
value of role and benefits 
offered to the wider UK 
management population. 

  Benefits include provision of company car, health insurance, 
life insurance and permanent health insurance which are 
provided directly or through the Company pension scheme. 

  The level of benefit provision 

is fixed. 

Opportunity to join the Sharesave Plan. 

Provision of relocation assistance upon appointment 
if/when applicable. 

Annual  
Bonus Plan 

Incentivise delivery of 
strategic objectives and 
enhance performance. 

  At least 60% of the Annual Bonus is linked to key 

financial metrics and no more than 15% will be linked to 
individual measures.  

  200% of base salary or such 

lower sum as determined by 
the Remuneration Committee. 

Performance below the threshold results in zero payment. 
Payments rise from 0% to 100% of the maximum opportunity 
for levels of performance between the threshold and 
maximum targets. 

Half of any Annual Bonus is paid in deferred shares which 
must be held for a minimum of three-years with no further 
performance conditions. The balance is paid in cash. 

Malus provisions apply before payment and claw-back 
provisions are in place for the three-years following payment 
of annual bonus. 

Long-Term 
Incentive Plan 

Incentivise long-term 
financial performance  
in line with our strategy  
and long-term shareholder 
returns. 

Align Executive Directors’ 
interests with those of  
long-term shareholders. 

  Awards have a performance period of three financial years 

  Chief Executive Officer:  

starting at the beginning of the financial year in which the award 
is made and are based 20% on relative total shareholder return 
(TSR) vs a peer group and 80% on financial measures. 

In respect of each performance element, performance below 
the threshold target results in zero vesting. Vesting of each 
performance element starts at 25% and rises to 100% for levels 
of performance between the threshold and maximum targets. 

350% of base salary. 

Other Executive Directors: 
250% of base salary or such 
lower sum as determined by 
the Remuneration Committee. 

Plus shares equivalent to the 
value of the dividend roll-up. 

Pensions 

  Attract and retain  
high-performing  
Executive Directors. 

There is no opportunity to re-test. 

Claw-back and malus provisions are in place. 

Dividends accrued on vested shares are paid at the time 
of vesting. 

Any awards which vest will be subject to a further two-year 
holding requirement. 

  Pension provision for Executive Directors is provided in line 
with other employees through the Imperial Tobacco Pension 
Fund in the UK (the Fund). Executive Directors who joined the 
Fund prior to 1 October 2010 are members of the defined benefit 
section whereas Executive Directors joining the Fund on or after 
this date are offered membership of the defined contribution 
section. Members of the defined benefit section of the fund 
accrue pension at a rate between 1/47th and 1/60th of pensionable 
salary. Further detail is provided on page 74. 

  Current policy is for a 

defined contribution and 
cash supplement limit of 
26% of salary. 

Existing members of the 
defined benefit section have a 
cash in lieu of pension accrual 
limit of 35% of salary. 

Executives have the option to receive a cash supplement 
in lieu of membership of the Fund, or in lieu of accrual on 
pensionable salary above the Fund’s earnings cap, or in lieu 
of future service accrual.  

EXECUTIVE DIRECTORS’ SERVICE AGREEMENTS 

Executive Directors 

Date of contract 

Expiry date 

Compensation on termination following 
a change of control 

Alison Cooper 

Oliver Tant 

Matthew Phillips 

1 July 2007 

1 October 2013 

31 May 2012 

Terminable on 12 months’ notice 

Terminable on 12 months’ notice 

Terminable on 12 months’ notice 

No provisions 

No provisions 

No provisions 

POLICY IN RESPECT OF EXTERNAL BOARD APPOINTMENTS 

We recognise that external non-executive directorships are beneficial for both the Executive Director concerned and the Company. 
Each serving Executive Director is restricted to one external non-executive directorship and may not serve as the chairman of a 
FTSE 100 company. At the discretion of the Board, Executive Directors are permitted to retain fees received in respect of any such 
non-executive directorship. None of the Executive Directors currently holds an external non-executive directorship. 

www.imperialbrandsplc.com
www.imperialbrandsplc.com 

81
81  

FINANCIALSGOVERNANCEPERFORMANCESTRATEGYOVERVIEW 
 
 
 
 
 
DIRECTORS’ REMUNERATION REPORT continued 

SHARE INTERESTS AND INCENTIVES (AUDITED)  

Directors’ current shareholdings are summarised in the following table: 

Executive Directors 
Alison Cooper 

Oliver Tant 

Matthew Phillips 

Non-Executive Directors 
Mark Williamson 

Sue Clark 
Thérèse Esperdy1 
Simon Langelier 
Steven Stanbrook1 
Jon Stanton 

Karen Witts 

Shares held 

Conditional awards and options held 

Owned 
outright

Subject to a 
holding period

Awards 
unvested and 
subject to 
performance 
conditions

Options 
unvested and 
subject to 
continued 
employment 

Vested but not 
exercised

264,548

55,727

77,706

25,639

217

8,207

24,661

18,736

75

1,284

42,107

27,729

22,322

389,275

185,324

149,271

–

–

–

–

–

–

–

–

–

–

–

–

–

–

404 

515 

404 

– 

– 

– 

– 

– 

– 

– 

–

–

–

–

–

–

–

–

–

–

1. Thérèse Esperdy and Steven Stanbrook hold their shares in the form of American Depositary Receipts. 

There have been no changes to the above holdings since the year-end. 

Our middle market share price at the close of business on 30 September 2019, being the last trading day of the financial year, was 
£18.282 and the range of the middle market price during the year was £17.746 to £27.50. 

Full details of the Directors’ share interests are available for inspection in the Register of Directors’ Interests at our registered office. 

ALIGNMENT OF REMUNERATION AND EQUITY HOLDING WITH SHAREHOLDER INTERESTS (AUDITED) 

Our Remuneration Policy requires Directors to build a holding in our shares to align their interests with shareholders. The wealth of 
our Executive Directors can, therefore, be materially impacted by share price movements; we believe this encourages them to take 
a long-term view of the sustainable performance of the Company. 

The table below sets out the number and value of shares owned outright and vested shares subject to a holding period. 

Shares held 
at start of 
year 

Shares held 
at end of  
year 

Increase in 
shares held 
during year

Value of 
shares held 
at start of 
year1 
£’000

Value of 
shares held 
at end of 
year2 
£’000

Difference in 
value £’000

Shareholding 
required 
(% salary)

Current  
shareholding  
(% salary/fees)2 

Requirement 
met2

Executive Directors 
Alison Cooper 
Oliver Tant3 
Matthew Phillips 

Non-Executive Directors 
Mark Williamson4 
Sue Clark4 
Thérèse Esperdy4 
Simon Langelier4 
Steven Stanbrook4 
Jon Stanton4 
Karen Witts4 

262,804 

57,486 

78,944 

306,655 

83,456 

100,028 

20,676 

– 

7,926 

24,358 

18,463 

– 

930 

25,639 

217 

8,207 

24,661 

18,736 

75 

1,284 

43,851

25,970

21,084

4,963

217

281

303

273

75

354

7,020

1,535

2,108

552

–

212

651

493

–

25

5,606

1,525

1,828

469

4

150

451

343

1

23

(1,414)

(10)

(280)

(83)

4

(62)

(200)

(150)

1

(2)

300

300

300

–

–

–

–

–

–

–

507 

207 

302 

– 

– 

– 

– 

– 

– 

– 

Yes
No3
Yes

N/A

N/A

N/A

N/A

N/A

N/A

N/A

1. Based on a share price of £26.71, being the closing price on 30 September 2018, and includes the value of shares owned outright and those vested but subject to a holding period, 

being the deferred element of the bonus.  

2. Based on a share price of £18.282, being the closing price on 30 September 2019.  

3. Oliver Tant reached his five-year anniversary on the Board on 1 October 2018. At its meeting in September 2018, the Remuneration Committee discussed and agreed with him 
an approach to meet the 300 per cent guideline. This included the purchase of £213,000 worth of shares prior to the financial year 2018 year-end and the purchase of a further 
£130,000 worth of shares from the cash element of his financial year 2018 bonus. The Remuneration Committee agreed that once these additional purchases were made and 
taking into account the deferred element of his financial year 2018 annual bonus and the vesting of his financial year 16-18 LTIP, his shareholding guideline would be deemed 
to have been met.  

  Following the vesting of the LTIP in February 2019, the value of Oliver Tant’s shareholding exceeded the guideline. However, notwithstanding the purchase of a further £25,000 
worth of shares during the year, the fall in the Company’s share price resulted in a shortfall at the year-end. The Remuneration Committee will continue to actively monitor 
progress towards the guideline. 

4. Non-Executive Directors do not have a shareholding requirement but are required to invest a minimum percentage of their fees in the Company’s shares which they are 

required to retain for the duration of their appointment. 

82
82 

Imperial Brands | Annual Report and Accounts 2019
Imperial Brands | Annual Report and Accounts 2019 

 
 
 
 
 
 
 
 
 
 
 
 
AWARD DATES 

Our policy is to grant awards under all our employee share plans on predetermined dates based on an annual cycle. 

REVIEW OF PAST PERFORMANCE  

The chart below shows the value of £100 invested in the Company on 1 October 2009 compared with the value of £100 invested in 
the FTSE 100 Index for each of our financial year-ends to 30 September 2019. We have chosen the FTSE 100 Index as it provides the 
most appropriate and widely recognised index for benchmarking our corporate performance over a ten-year period. 

TOTAL RETURN INDICES – IMPERIAL BRANDS AND FTSE 100
TOTAL RETURN INDICES – IMPERIAL BRANDS AND FTSE 100

Index value
Index value

300

260

220

180

140

100

60

Total remuneration
Total remuneration
£’000
£’000

6,000
6,000

5,000
5,000

4,000
4,000

3,000
3,000

2,000
2,000

1,000
1,000

0
0

2009
2009

2010
2010

2011
2011

2012
2012

2013
2013

2014
2014

2015
2015

2016
2016

2017
2017

2018
2018

2019
2019

Imperial Brands
Imperial Brands

FTSE 100
FTSE 100

CEO pay (Alison Cooper)
CEO pay (Alison Cooper)

CHANGE IN CHIEF EXECUTIVE REMUNERATION 

Total remuneration 
£’000 

Annual bonus as 
a percentage of 
maximum 

Shares vesting as 
a percentage of 
maximum 

2019 
Alison 
Cooper

2018  
Alison 
Cooper 

2017 
Alison 
Cooper

2016 
Alison 
Cooper

2015 
Alison 
Cooper

2014 
Alison 
Cooper

2013 
Alison 
Cooper

2012 
Alison 
Cooper1 

2011 
Alison 
Cooper1 

2010
Alison 
Cooper1

2010
Gareth
Davis2,3

2,137

3,935 

4,657

5,404

3,637

2,686

2,011

2,793 

2,737 

1,347

5,453

314

nil

87 

60

72

80

20 

44.4

45.7

15.8

69

5.8

34

nil

51.2 

33.1 

84.7

84.7

58.0 

71.6 

80.8

46.93

1. Total remuneration includes value of share plans vesting that were granted prior to appointment as Chief Executive. 

2. Total remuneration includes value of share plans vesting on retirement. 

3. Based on performance conditions applicable on date of retirement. 

4. 51 per cent was the formulaic out-turn; however, the Remuneration Committee used its discretion and reduced this to 31 per cent. 

STATEMENT OF CHANGE IN PAY OF CHIEF EXECUTIVE COMPARED WITH OTHER EMPLOYEES 

Salary 

Benefits 

Bonus 

Chief Executive 

To  
30 September 
2019 

Percentage 
change 
(2019 vs 2018)

All employees1

Percentage 
change 
(2019 vs 2018)

£1,104,000 

£16,910 

£684,480 

2.5

0

(63.5)

4.7 

4.2 

(42.6)

1. Based on members of our Corporate Management Group. This group has been chosen as it represents a good proxy for employees across the Group but is not overly influenced 

by local custom, hyperinflation in some jurisdictions etc. 

www.imperialbrandsplc.com
www.imperialbrandsplc.com 

83
83  

FINANCIALSGOVERNANCEPERFORMANCESTRATEGYOVERVIEW 
 
 
 
 
 
 
DIRECTORS’ REMUNERATION REPORT continued 

CHIEF EXECUTIVE OFFICER TOTAL REMUNERATION AND SALARY ONLY PAY RATIOS 

The Company has decided voluntarily to publish the CEO pay ratio in advance of the requirements using the prescribed  
Option A methodology.  

Pay ratios are considered to be an additional reference point to inform the Remuneration Committee when setting and 
implementing the executive pay policy but cannot be considered in isolation. The potential volatility in the CEO single 
total figure means that year-on-year movements may not be reflective of underlying remuneration levels. Therefore, the 
Remuneration Committee will continue to consider pay in a broader context and monitor the progress in longer-term trends. 

Financial year 2019 

Total remuneration  

Full-time equivalent salary 

NOTES TO THE TABLE 

Percentile 

50th  

36.5:1 

23:1 

25th 

53:1

29:1

75th 

22:1

16:1

The total remuneration pay ratios have been calculated as closely as possible in line with Option A and using the most recently 
available information on benefits and estimated bonus outcomes for UK employees. The full-time equivalent salary ratio 
represents the same population as assessed for the total remuneration ratio. 

RELATIVE IMPORTANCE OF SPEND ON PAY 

The table below shows the expenditure and percentage change in overall spend on employee remuneration and dividends. 

£ million unless otherwise stated 
Executive Directors’ total remuneration1,2 
Overall expenditure on pay1 
Dividend paid in the year 

1. Excludes employer’s social security costs. 

2019

5

826

1,844

2018 

8 

836 

1,676 

Percentage 
change 

(41.8)

(1.2) 

10.0

2. Executive Directors’ total remuneration is based on the total single figure for all Executive Directors and is included to provide a comparison between Executive Director and 

overall employee pay. 

OPERATING EXECUTIVE (EXCLUDING EXECUTIVE DIRECTORS)  

£’000 

Base salary 

Benefits  

Pension salary supplement  

Bonus 

Termination payments 
LTIP annual vesting1 
SMS annual vesting1 

2019 

2,840 

222 

375 

1,822 

1,422 

– 

531 

7,212 

2018

2,624

122

326

3,453

–

189

720

7,434

1. Share plans vesting represent the value of SMS and LTIP awards where the performance period ends in the year. The SMS has no performance conditions and is valued 

at the time of vesting being 15 February 2019 at a share price of £26.4722. 

Note: aggregate remuneration paid to or receivable by Executive Directors, Non-Executive Directors and members of the 
Operating Executive for qualifying services in accordance with IAS 24, which includes National Insurance and similar charges, 
was £14,573,806 (2018: £18,443,119). 

84
84 

Imperial Brands | Annual Report and Accounts 2019
Imperial Brands | Annual Report and Accounts 2019 

 
 
 
KEY MANAGEMENT1 COMPENSATION FOR THE YEAR ENDED 30 SEPTEMBER 2019 (AUDITED) 

£’000 

Short-term employee benefits  

Post-employment benefits 

Other long-term benefits  

Termination benefits 

Share-based payments (in accordance with IAS 24) 

2019

10,617

1,536

–

–

2,409

14,562

2018

14,373

1,537

–

–

1,903

17,813

1. Key management includes Directors, members of the OPEX and the Company Secretary. 

EMPLOYEE BENEFIT TRUSTS 

Our policy remains to satisfy options and awards under our employee share plans either from market purchased ordinary shares 
or ordinary shares held in treasury, distributed through our employee benefit trusts: the Imperial Tobacco Group PLC Employee 
and Executive Benefit Trust (the Executive Trust) and the Imperial Tobacco Group PLC 2001 Employee Benefit Trust (the 2001 Trust) 
(together the Employee Benefit Trusts). 

As at 30 September 2019, we held 74,289,137 ordinary shares in treasury which can be used to satisfy options and awards under our 
employee share plans either directly or by gifting them to the Employee Benefit Trusts. 

Options and awards may also be satisfied by the issue of new ordinary shares. 

Details of the ordinary shares held by the Employee Benefit Trusts are as follows: 

Executive Trust 

2001 Trust 

SHARE PLAN FLOW RATES 

Balance at 
01/10/2018

Acquired 
during year

Distributed 
during year

342,906

367,235

300,000

2,700,000

(47,352)

(846,096)

Balance at 
30/09/2019 

595,554 

2,221,139 

Ordinary shares 
under award at 
30/09/2019

1,330,403

5,275,861

Surplus/
(shortfall)

(734,849)

(3,054,722)

The Trust Deeds of the Employee Benefit Trusts and the rules of each of our employee share plans contain provisions limiting 
options and awards to five per cent of issued share capital in five years and 10 per cent in 10 years for all employee share plans, 
with an additional restriction to five per cent in 10 years for executive share plans. Currently, an aggregate total of 0.5 per cent of 
the Company’s issued share capital (including shares held in treasury) is subject to options and awards under our executive and 
all employee share plans.  

SUMMARY OF OPTIONS AND AWARDS GRANTED 

Cumulative options and awards granted 
as a percentage of issued share capital 
(including those held in treasury)

Options and awards granted during the year 
as a percentage of issued share capital 
(including those held in treasury)

1.9

1.0

1.4

0.3

0.3

0.2

Limit on awards 

10% in 10 years 

5% in 5 years 

5% in 10 years (executive plans) 

For the Board 

SUE CLARK 
Chairman of the Remuneration Committee 

5 November 2019 

www.imperialbrandsplc.com
www.imperialbrandsplc.com 

85
85  

FINANCIALSGOVERNANCEPERFORMANCESTRATEGYOVERVIEW 
 
 
 
 
 
 
FINANCIAL STATEMENTS AND NOTES – CONTENTS

GROUP FINANCIAL STATEMENTS

Independent Auditors’ Report to the Members  
of Imperial Brands PLC
Consolidated Income Statement
Consolidated Statement of Comprehensive Income
Consolidated Balance Sheet
Consolidated Statement of Changes in Equity
Consolidated Cash Flow Statement

NOTES TO THE FINANCIAL STATEMENTS

1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35

Accounting Policies
Critical Accounting Estimates and Judgements
Segment Information
Profit before Tax
Restructuring Costs
Directors and Employees
Net Finance Costs
Tax
Dividends
Earnings Per Ordinary Share
Assets Held for Sale
Intangible Assets
Property, Plant and Equipment
Investments Accounted for using the Equity Method
Inventories
Trade and Other Receivables
Cash and Cash Equivalents
Trade and Other Payables
Borrowings
Financial Risk Factors
Derivative Financial Instruments
Deferred Tax Assets and Liabilities
Retirement Benefit Schemes
Provisions
Share Capital
Share Schemes
Treasury Shares
Commitments
Contingent Liabilities
Net Debt
Reconciliation of Cash Flow to Movement in Net Debt
Non-Controlling Interests
Post Balance Sheet Events
Brexit
Related Undertakings

87

96
97
98
99
100

101
109
111
113
113
114
114
115
117
118
118
119
122
123
124
124
124
125
125
126
132
134
135
139
139
140
142
142
143
144
144
145
145
145
145

PARENT COMPANY FINANCIAL STATEMENTS

Imperial Brands PLC Balance Sheet
Imperial Brands PLC Statement of Changes in Equity
Notes to the Financial Statements of Imperial Brands PLC
Related Undertakings 
Shareholder Information

146
146
147
151
168

86

Imperial Brands | Annual Report and Accounts 2019

INDEPENDENT AUDITORS’ REPORT TO THE MEMBERS OF IMPERIAL BRANDS PLC

REPORT ON THE AUDIT OF THE FINANCIAL STATEMENTS
OPINION

In our opinion:

•  Imperial Brands PLC’s Group financial statements and Company financial statements (the “financial statements”) 
give a true and fair view of the state of the Group’s and of the Company’s affairs as at 30 September 2019 and of the 
Group’s profit and cash flows for the year then ended;

•  the Group financial statements have been properly prepared in accordance with International Financial Reporting 

Standards (IFRSs) as adopted by the European Union;

•  the Company financial statements have been properly prepared in accordance with United Kingdom Generally 

Accepted Accounting Practice (United Kingdom Accounting Standards, comprising FRS 101 “Reduced Disclosure 
Framework”, and applicable law); and

•  the financial statements have been prepared in accordance with the requirements of the Companies Act 2006 and, 

as regards the Group financial statements, Article 4 of the IAS Regulation.

We have audited the financial statements, included within the Annual Report and Accounts (the “Annual Report”), 
which comprise: the consolidated and Imperial Brands PLC balance sheets as at 30 September 2019; the consolidated 
income statement and consolidated statement of comprehensive income, the consolidated cash flow statement, 
and the consolidated and Imperial Brands PLC statements of changes in equity for the year then ended; and the 
notes to the financial statements, which include a description of the significant accounting policies.

Our opinion is consistent with our reporting to the Audit Committee.

BASIS FOR OPINION

We conducted our audit in accordance with International Standards on Auditing (UK) (“ISAs (UK)”) and applicable law. 
Our responsibilities under ISAs (UK) are further described in the Auditors’ responsibilities for the audit of the financial 
statements section of our report. We believe that the audit evidence we have obtained is sufficient and appropriate to 
provide a basis for our opinion.

INDEPENDENCE

We remained independent of the Group in accordance with the ethical requirements that are relevant to our audit of the 
financial statements in the UK, which includes the FRC’s Ethical Standard, as applicable to listed public interest entities, 
and we have fulfilled our other ethical responsibilities in accordance with these requirements.

To the best of our knowledge and belief, we declare that non-audit services prohibited by the FRC’s Ethical Standard 
were not provided to the Group or the Company.

Other than those disclosed in note 4 to the financial statements, we have provided no non-audit services to the Group 
or the Company in the period from 1 October 2018 to 30 September 2019.

OUR AUDIT APPROACH

OVERVIEW

•  Overall Group materiality: £130 million (2018: £130 million), based on approximately 4 per cent 

of adjusted profit before tax.

MATERIALITY

•  Overall Company materiality: £10 million (2018: £10 million), based on the lower of 1 per cent 

of total assets and an allocation of overall Group materiality.

AUDIT SCOPE

KEY AUDIT
MATTERS

•  Following our assessment of the risk of material misstatement we selected 20 reporting 

entities for full scope audits which represent the principal business units. We conducted full 
scope audit work in the UK, USA, Germany and Logista in addition to a further eight locations 
in which the Group has significant operations. Our work also covered the Group shared service 
centre, central treasury function and the Parent Company.

•  In addition, we performed specified procedures over certain balances and transactions 
in Russia, and given the increasing market focus on next generation products (NGP) we 
performed specified procedures on certain NGP balances and transactions, particularly 
revenue and inventory.

•  During the year, the Group engagement team visited eight locations outside of the UK 
where full scope audits were performed and a number of locations specific to NGP.

All key audit matters relate to the Group:

•  Uncertain tax positions in respect of direct and indirect taxes.
•  Reallocation of goodwill and indefinite lived intangible assets.
•  Presentation of Adjusted Performance Measures (APMs).
•  Asset held for sale impairment assessment.
•  Fair value of acquisition consideration – Von Erl. 
•  Additional focus on NGP.
•  Tobacco / NGP related litigation.

www.imperialbrandsplc.com

87

FINANCIALSGOVERNANCEPERFORMANCESTRATEGYOVERVIEWINDEPENDENT AUDITORS’ REPORT TO THE MEMBERS OF IMPERIAL BRANDS PLC continued

THE SCOPE OF OUR AUDIT

As part of designing our audit, we determined materiality and assessed the risks of material misstatement in the 
financial statements. 

CAPABILITY OF THE AUDIT IN DETECTING IRREGULARITIES, INCLUDING FRAUD

Based on our understanding of the Group and industry, we identified that the principal risks of non-compliance with laws 
and regulations related to tobacco legislation, UK tax legislation and equivalent local laws and regulations applicable to 
significant component teams, and we considered the extent to which non-compliance might have a material effect on 
the financial statements. We also considered those laws and regulations that have a direct impact on the preparation of 
the financial statements such as the Companies Act 2006. We evaluated management’s incentives and opportunities for 
fraudulent manipulation of the financial statements (including the risk of override of controls), and determined that the 
principal risks were related to posting inappropriate journal entries to increase net revenue, and management bias in 
accounting estimates. The Group engagement team shared this risk assessment with the component auditors so that 
they could include appropriate audit procedures in response to such risks in their work. Audit procedures performed 
by the Group engagement team and/or component auditors included:

•  Discussions with management, internal audit and the Group’s legal advisers, including consideration of known or 

suspected instances of non-compliance with laws and regulation and fraud;

•  Evaluation of management’s controls designed to prevent and detect irregularities;

•  Consideration of system based segregation of duties; 

•  Assessment of matters reported on the Group’s whistleblowing process and the results of management’s investigation 

of such matters;

•  Challenging assumptions and judgements made by management in their significant accounting estimates; and

•  Identifying and testing journal entries, in particular any journal entries posted with unusual account combinations.

There are inherent limitations in the audit procedures described above and the further removed non-compliance with laws 
and regulations is from the events and transactions reflected in the financial statements, the less likely we would become 
aware of it. Also, the risk of not detecting a material misstatement due to fraud is higher than the risk of not detecting one 
resulting from error, as fraud may involve deliberate concealment by, for example, forgery or intentional misrepresentations, 
or through collusion.

KEY AUDIT MATTERS

Key audit matters are those matters that, in the auditors’ professional judgement, were of most significance in the audit 
of the financial statements of the current period and include the most significant assessed risks of material misstatement 
(whether or not due to fraud) identified by the auditors, including those which had the greatest effect on: the overall audit 
strategy; the allocation of resources in the audit; and directing the efforts of the engagement team. These matters, and any 
comments we make on the results of our procedures thereon, were addressed in the context of our audit of the financial 
statements as a whole, and in forming our opinion thereon, and we do not provide a separate opinion on these matters. 
This is not a complete list of all risks identified by our audit. All key audit matters relate to the Group.  

KEY AUDIT MATTER

UNCERTAIN TAX POSITIONS IN RESPECT 
OF DIRECT AND INDIRECT TAXES 

Refer to the Report of the Audit Committee  
and note 8 – Tax

The Group operates across a large number of 
jurisdictions and is subject to periodic challenges 
by local tax authorities on a range of tax matters 
during the normal course of business, including 
transfer pricing, direct and indirect taxes and 
transaction related tax matters.

Where the amount of tax payable is uncertain, 
the Group establishes provisions based on 
management’s judgement of the likelihood 
of settlement being required.

HOW OUR AUDIT ADDRESSED  
THE KEY AUDIT MATTER

We used our UK and overseas tax specialists to gain an 
understanding of the current status of tax assessments 
and investigations and to monitor legislative developments.

Our focus was on uncertain tax positions in relation to the 
challenge from the French Tax Authority in respect of the 
disposal of the Altadis Distribution France business, the 
EU Commission’s challenge of the UK Controlled Foreign 
Company regime, and a number of other State Aid and 
transfer pricing risks. We used State Aid and transfer pricing 
specialists to read recent rulings and correspondence with 
local tax authorities, to challenge and test validity of key 
assumptions and inspect external advice provided by the 
Group’s tax experts and legal advisers where relevant, to 
satisfy ourselves that the provisions had been appropriately 
recorded or adjusted to reflect any latest developments.

88

Imperial Brands | Annual Report and Accounts 2019

KEY AUDIT MATTER

UNCERTAIN TAX POSITIONS IN RESPECT 
OF DIRECT AND INDIRECT TAXES CONTINUED

We focused on the judgements made by management in 
assessing the likelihood of potentially material exposures 
and the estimates used to determine such provisions 
where required. In particular we focused on the impact of 
changes in local tax regulations and ongoing inspections 
by local tax authorities and international bodies, which 
could materially impact the amounts recorded in the 
Group financial statements.

Given the nature of judgements involved, the 
complexities of dealing with tax rules and regulations 
in numerous jurisdictions, accounting for this risk is 
primarily managed by the Imperial Brands head office 
tax team in Bristol. As such, this was a key area of focus 
for the Group engagement team.

REALLOCATION OF GOODWILL AND INDEFINITE 
LIVED INTANGIBLE ASSETS

Refer to the Report of the Audit Committee  
and note 12 – Intangible Assets

As at 1 October 2018, the Group reorganised its 
operational reporting and management lines 
to the Board into the following four areas:

•  Europe

•  Americas

•  AAA (Africa, Asia and Australia)

•  Distribution

As this is deemed to be the level of information 
presented to the ‘Chief Operating Decision Maker’, 
IFRS 8 ‘Segmental Reporting’ deems that these are 
now the Group’s reportable segments and this led 
to the Group being required to reallocate its goodwill 
and intangible assets. 

We focused on this area because the determination of 
how to reallocate the existing goodwill and intangible 
assets is complex and judgemental, with the assets split 
in proportion to their expected value in use cash flows at 
1 October 2018 in a manner similar to that of a disposal. 

The value in use cash flows involve complex and 
subjective judgements by the Directors about the future 
results of the relevant parts of the business, in addition 
to other sensitive judgements such as discount rates 
and long-term growth rates.

The Group also considered whether any impairment 
was necessary at the time of the reallocation.

This reallocation was also disclosed in the half-year 
announcement and the reorganisation was included 
as a post balance sheet event in the FY18 Annual Report 
and Accounts along with the details of the commercial 
rationalisation for the change.

HOW OUR AUDIT ADDRESSED  
THE KEY AUDIT MATTER

We determined that the positions adopted in the Group 
financial statements for the above matters were reasonable 
based on our consideration of the risks.

We also considered the Russian Tax Authority’s audit finding 
seeking additional excise taxes, as disclosed in note 8 to the 
Group financial statements. We engaged our Russian audit 
team and tax specialists to perform specified procedures in 
relation to assessing the level of provisioning and discussed 
this with management’s external tax and legal experts, 
and performed testing over the basis of the £139 million 
provision recognised.

We challenged the overall sufficiency and clarity of 
disclosures in relation to uncertain tax provisions and tax 
related contingent liabilities. We highlighted where further 
disclosure was considered appropriate and ensured that 
management included this in the Annual Report.

We assessed the Group’s reorganisation, by reviewing Board 
level reporting, the information flows in the business and the 
management structure and assessed whether reallocating 
goodwill and indefinite lived intangibles assets was 
appropriate and in accordance with IFRS.

We considered management’s value in use cash flows 
underpinning the reallocation, ensuring that key assumptions 
of discount rates and cash flows were consistent with 
the impairment assessment management performed at 
30 September 2018.

We performed testing on a sample basis to ensure further 
work was performed on key assumptions in the reallocation 
model (e.g. discount rates and tying through cash flows to 
business plans) given that the modelling for this was more 
detailed for some markets than the impairment model.

We provided challenge on the methodology used within the 
model, considered the mathematical accuracy and analysed 
its sensitivity to key assumptions.

We finally considered additional methods of reallocation 
and sense checked that the final reallocations and headroom 
appeared appropriate given management’s and our 
understanding of the business.

We also considered the disclosure of this allocation in the 
Annual Report.

Separately, we tested management’s FY19 year end 
impairment assessment of goodwill and indefinite lived 
assets, with no issues being found. Consistent with our 
audit plan reported to the Audit Committee in February 2019, 
we did not consider this impairment risk a significant audit 
risk or key audit matter given the level of headroom.

www.imperialbrandsplc.com

89

FINANCIALSGOVERNANCEPERFORMANCESTRATEGYOVERVIEWINDEPENDENT AUDITORS’ REPORT TO THE MEMBERS OF IMPERIAL BRANDS PLC continued

KEY AUDIT MATTER

PRESENTATION OF ADJUSTED PERFORMANCE 
MEASURES (APMS)

Refer to the Report of the Audit Committee

Like other large complex groups, Imperial Brands provides 
a number of alternative performance measures as part of 
its presentation and assessment of results at a Group and 
segmental level. The principal adjustments to reported 
numbers include:

HOW OUR AUDIT ADDRESSED  
THE KEY AUDIT MATTER

During our FY19 audit we:

•  Compared the Group’s policy and disclosures to ensure 
they were consistent with ESMA guidance and Fair, 
Balanced and Understandable requirements.

•  Sample tested the restructuring costs adjustment to 

ensure costs related to COP1/COP2 only and not other, 
lower level or more frequently occurring reorganisation 
or redundancy costs.

•  Removal of amortisation and impairment on 

•  Reconciled the APMs to underlying financial 

acquired intangibles. 

•  Removal of restructuring costs for multi-year 

transformational change projects.

•  Removal of gains/losses and FX on financial 

instruments.

•  Removal of significant one-off events, for example 
in FY19 the fair value adjustment to acquisition 
consideration and the excise tax provision.

•  Significant one-off tax charges or credits. 

In making its assessment over APMs, Group 
Finance and the Audit Committee compared 
the Group’s policy and reporting to other large 
UK listed groups, and other listed tobacco groups. 
They also analysed the ESMA guidance over use of 
APMs and the UK Corporate Governance Code. They 
also reflected on any third-party comments made 
regarding Imperial Brand’s use of APMs. 

Their conclusion was that the APM policy approved 
by the Audit Committee in FY19 remained appropriate 
for FY19 reporting. As disclosed in the Annual Report, 
management is considering making a change for the 
FY20 Annual Report to record certain one-off items 
within adjusted results rather than treating them as an 
adjusting item. There will also be a consideration over 
whether adjusting out restructuring costs is relevant 
once the current restructuring programmes are 
completed by the end of FY20. 

information in the financial statements to check 
accuracy and completeness.

•  Ensured APMs were properly defined in the 

financial statements. 

•  Ensured reported IFRS results had sufficient prominence 
in the Annual Report, particularly the Financial Overview.

At the October Audit Committee meeting, discussion was 
held over quality of earnings, with management noting the 
only large one-off FY19 gains included in adjusted results, 
amounted to around £10 million, relating to the revaluation 
of its exposure to investments taken in Auxly Cannabis 
Group Inc. We also got satisfied that removing disposal 
costs of £20 million in deriving adjusted operating profit 
is appropriate given its similarity to acquisition costs 
which have historically been excluded. Similar to FY18, 
we ensured the adjusted measures accounting policy 
in note 1 was clear, and updated where necessary. 

At the October Audit Committee meeting, we again 
reflected on the overall difference between reported 
versus adjusted operating profit for FY19, and FY18 
comparatives. (A reconciliation is provided below the 
consolidated statement of comprehensive income in the 
financial statements). Ignoring the impact of removing 
restructuring and amortisation & impairment, (which 
is a framework used by many other listed groups), the 
differences are 12 per cent and 4 per cent respectively. 
The differences principally represent the fair value 
adjustment to acquisition consideration (£129 million) 
(see note 12) and excise tax provision (£139 million) 
(see note 8) in FY19, and administration of UK distributor 
(£110 million) in FY18, which are all large and one-off items. 

Overall we remain satisfied with the FY19 treatment of 
APMs and that management and the Audit Committee 
suitably considered ESMA and other associated guidance. 

ASSET HELD FOR SALE IMPAIRMENT ASSESSMENT 

We performed the following procedures:

Refer to the Report of the Audit Committee and note 11 
– Assets Held for Sale

In the half-year announcement the Group announced 
its plans to dispose of the Premium Cigar business. In the 
second half year the disposal plans advanced sufficiently 
that an asset held for sale has been recognised.

The recognition of the asset held for sale has created the 
need for an impairment assessment on the basis of fair 
value less costs to sell.

The resulting assessment has significantly contributed 
to the Group’s total impairment charge and associated 
costs in the year of £525 million.

We focused on this area due to the complexity and 
estimation in the impairment charge. 

•  We performed testing over the asset base to ensure 

the appropriate amount of assets have been allocated 
to the held for sale asset.

•  We assessed the potential sales price of the disposal, 

by analysing recent offers and terms.

•  We tested management’s modelling of the impairment 
calculation, analysed the mathematical accuracy and 
understood the other inputs (testing where material).

Overall we are comfortable that the impairment is appropriate 
based on the best available information at the date of signing.

We also agree that the recycling of historical exchange 
gains and losses should be recognised at the point of 
disposal but the estimate, at the balance sheet date, 
has been appropriately disclosed in note 11.

90

Imperial Brands | Annual Report and Accounts 2019

KEY AUDIT MATTER

FAIR VALUE OF ACQUISITION CONSIDERATION – 
VON ERL 

Refer to the Report of the Audit Committee  
and note 12 Intangible Assets

On 14 June 2017, the Group completed the acquisition 
of 50 per cent plus one share of Von Erl Gmbh for an 
initial cash consideration of £17 million. There was 
also agreement to purchase a further 50 per cent 
of the share capital of the company, payable as 
contingent consideration, based on the level of future 
product sales, with a cap of overall consideration. 

Post year end, management has reached agreement 
with the seller on the final consideration to be paid. 
An overall liability of £124 million and a charge of 
£129 million has been recognised in the year in 
respect of this.

We focused on this area as consideration of the fair 
value has required judgement throughout the year.

ADDITIONAL FOCUS ON NGP 

Refer to the Report of the Audit Committee

The growth in NGP is a key internal and external metric 
for the Group and whilst its results currently make up  
a small proportion of the Group (4 per cent of Tobacco  
and NGP net revenue), we are aware of the shareholders’ 
interest in this area, particularly in light of current  
year trading, and therefore increased our focus in two 
main areas. 

Slow-moving inventory – as a result of my blu sales 
not being at the internally forecast levels, the volume 
of my blu pods in the Group’s own warehouses, and at 
Distributors and Retailers, had reached higher levels 
than management had forecast. The Group has therefore 
recognised in cost of sales in the year, a slow-moving 
inventory provision of £34 million against finished goods 
inventory. Key assumptions include forecast pod sales 
out of the retail channel and the shelf life of my blu pods. 

Revenue Recognition – Management has spent time in 
FY19 assessing its accounting policies over NGP revenue 
recognition. This included presentation of discounts/
rebates net against revenue in line with IFRS 15, and 
recording the cost of free or heavily discounted samples 
in A&P rather than grossing up revenue. Reflecting on 
this, alongside the growth achieved versus forecast, 
we increased our focus on this area. 

HOW OUR AUDIT ADDRESSED  
THE KEY AUDIT MATTER

We have assessed the sales and purchase agreement in 
respect of this acquisition and considered the terms of the 
contingent consideration and subsequent share purchase.

The sales of related NGP products since the acquisition 
and future forecasts were key to arriving at the liability 
recognised in the first half of FY19. At half year, our 
independent analysis indicated that sufficient evidence 
had become available subsequent to the prior year end such 
that a significant step up in the calculation of the contingent 
consideration needed to be recognised, up to the capped level. 
Management performed its own assessment of forecasts 
and inputs and booked a £119 million increase to the liability 
up to the capped level, recognised as an adjusting item in the 
income statement. 

In the second half year, the liability has been updated to 
reflect the Group’s renegotiated position with the third-party 
vendor. This led to a small increase in the liability, largely due 
to the unwinding of discounting. In respect of this we have:

•  Analysed the revised agreement, inspecting key terms and 
tying through final consideration to the year-end liability.

•  Tested the cash payment post year end to bank statements.

Following these audit procedures we were able to obtain 
comfort over the liability recognised. We also considered 
the appropriateness of the charge of £129 million being 
excluded from adjusted profit, which given the one-off 
nature of this business acquisition related charge we 
deemed appropriate. 

We have performed the following testing over the 
inventory provision:

•  Agreeing my blu pod inventory levels on a sample basis 

to underlying records and the results of inventory counts 
we attended.

•  Assessing sales forecasts, including understanding how 

they compared to Board approved forecasts.

•  Challenging management over the shelf life of e-vaping 
liquids, speaking with the Group’s science experts and 
comparing the life to other competitor products and 
announcements where available.

•  Testing the mathematical accuracy of the model used 
by management to determine the inventory provision.

•  Considering sensitivities of estimates to variation in 

key assumptions.

We performed the following testing over revenue:

•  Sample tested NGP revenue in key markets back to 

third-party supporting documentation.

•  Inspected on a sample basis third-party contracts to check 

there are no contractual rights of return.

•  Inspected credit notes issued post 30 September 2019 to 

check there was no evidence of FY19 sales being reversed.

•  Performed risk analytics and sample testing of gross and 
net revenue across key markets looking for any incidence 
of misstatements to presentation under IFRS 15. 

•  Checked that the basis of preparation of the NGP net 
revenue disclosed in the Other Information in the 
Annual Report was appropriate.

Based on this work we are satisfied that the level of NGP 
inventory slow-moving provision, and the basis of NGP 
revenue recognition, are appropriate.

www.imperialbrandsplc.com

91

FINANCIALSGOVERNANCEPERFORMANCESTRATEGYOVERVIEWINDEPENDENT AUDITORS’ REPORT TO THE MEMBERS OF IMPERIAL BRANDS PLC continued

HOW OUR AUDIT ADDRESSED  
THE KEY AUDIT MATTER

In respect of these matters, we held meetings with the 
Group legal team and reviewed Board meeting minutes 
to understand the matters and current progress. We also 
assessed available historic precedent. 

We wrote to and received responses from the Group’s 
external lawyers in all these cases and validated responses 
to management’s position.

In respect of the Previously Settled States case, we held a 
meeting with the Group’s external legal counsel. Through 
this we challenged management on elements of the case 
and the appropriateness of the accounting. 

Following this and as a result of our work we consider 
management’s position, that no provision is required under 
IAS 37, to be reasonable.

We also discussed the level of disclosure in relation to 
these matters and highlighted where further disclosure was 
required, particularly in relation to the possible exposure of 
the Previously Settled States and competition commission 
cases, and ensured this has been included in the Group 
financial statements or Other Information. 

KEY AUDIT MATTER

TOBACCO / NGP RELATED LITIGATION 

Refer to the Report of the Audit Committee  
and note 29 Contingent Liabilities

The Group is currently involved in a number of legal 
cases in which claimants are seeking damages for 
alleged smoking, vaping and health-related effects.

The Group’s view is that it has meritorious defences 
to all these cases and therefore no provisions have 
been made.

In the US, tobacco-related litigation is managed 
separately by the Master Settlement Agreement (“MSA”). 
Four states are not parties to this agreement and claims 
have been raised by these states (Previously Settled 
States) against the Group’s US business, ITG Brands, 
in respect of whether annual payments are required 
following the acquisition of certain US brands in 
June 2015.

The Group continues to receive legal advice in relation 
to these claims that supports management’s assessment 
that at present it is remote that the Group will incur 
any outflow of resources and therefore no provision 
is necessary. 

Separately, the Group, and other companies in the 
tobacco sector, are under investigation by the competition 
authorities in a number of markets. Two markets, Spain 
(including Logista) and the Ukraine, have issued public 
findings and fines against the Group.

The Group is receiving legal advice in relation to these 
fines and believes that it is not probable that any outflow 
will occur and therefore no provision is necessary.

We determined that there were no key audit matters applicable to the Company to communicate in our report.

HOW WE TAILORED THE AUDIT SCOPE

We tailored the scope of our audit to ensure that we performed enough work to be able to give an opinion on the financial 
statements as a whole, taking into account the structure of the Group and the Company, the accounting processes and 
controls, and the industry in which they operate.

The Group is structured along two business lines being ‘Tobacco & NGP’ and ‘Distribution’. The Tobacco & NGP business 
operates across 160 markets, with 23 key markets, which are then managed through segments: AAA; Americas; and Europe. 
A number of these markets are supported by the Group’s shared service centres in Poland and the Philippines. The output 
of these shared service centres is included in the financial information of the reporting components they service and they 
are therefore not separate reporting components. The Group’s accounting process is structured around a local or regional 
finance function for each of the markets in which the Group operates. These functions maintain their own accounting 
records and controls and report to the head office finance team in Bristol through an integrated consolidation system.

In establishing the overall approach to the Group audit we determined the type of work that needed to be performed at 
reporting components, by either the Group engagement team or through directing component auditors from PwC network 
firms. This included consideration of the work required to be performed by our audit teams at shared service centres to 
support component auditors.

We identified 20 reporting entities (including the Distribution sub group), which due to their significance and/or risk 
characteristics required an audit of their complete financial information. We also conducted specified procedures in 
Russia based on our assessment of the risk of misstatement and the scale of operations at this market, and given the 
increasing market focus on next generation products (NGP) we performed specified procedures on certain NGP balances 
and transactions, which is spread throughout the Group’s markets with particular focus on revenue and inventory.

Certain specific audit procedures over central corporate functions and areas of significant judgement, including goodwill 
and intangible assets, taxation, material provisions and contingent liabilities, were performed at the Group’s head office. 
We also performed work centrally on systems and IT general controls, consolidation journals and the one-off transactions 
undertaken by the Group during the year.

Taken together, the reporting entities and Group functions where we performed audit work accounted for approximately  
79 per cent of Group revenues and in excess of 80 per cent of both Group profit before tax and Group adjusted profit before 
tax. At the Group level, we also carried out analytical and other procedures on the reporting components not covered by the 
procedures above.

92

Imperial Brands | Annual Report and Accounts 2019

Where the work was performed by component auditors, we determined the level of involvement we needed to have in the 
audit work at those functions to be able to conclude whether sufficient and appropriate audit evidence had been obtained 
as a basis for our opinion on the Group financial statements as a whole. We issued formal, written instructions to component 
auditors setting out the work to be performed by each of them and maintained regular communication throughout the audit 
cycle. These interactions included attending component clearance meetings and holding regular conference calls, as well 
as reviewing and assessing matters reported.

Senior members of the Group engagement team visit the component teams on a rotational basis. In the current year the 
Group team visited the USA, Morocco, Germany, Spain, Logista, Netherlands, France, UAE and a number of NGP locations, 
as well as in-scope UK reporting locations. These visits included meetings with local management and with the component 
auditors, as well as certain operating site tours. The Group engagement partner also took part in the year-end clearance 
meetings for the UK, USA, Germany and Logista businesses, and the Group engagement team reviewed the audit working 
papers for these components and certain other components.

MATERIALITY

The scope of our audit was influenced by our application of materiality. We set certain quantitative thresholds for 
materiality. These, together with qualitative considerations, helped us to determine the scope of our audit and the nature, 
timing and extent of our audit procedures on the individual financial statement line items and disclosures and in evaluating 
the effect of misstatements, both individually and in aggregate, on the financial statements as a whole. 

Based on our professional judgement, we determined materiality for the financial statements as a whole as follows:

Overall materiality

How we determined it

Rationale for benchmark applied

Group financial statements

Company financial statements

£130 million (2018: £130 million).

£10 million (2018: £10 million).

Approximately 4 per cent of 
adjusted profit before tax.

We believe that adjusted profit 
before tax is the primary measure 
used by shareholders and other 
users in assessing the performance 
of the Group, and that by excluding 
adjusting items it provides a clearer 
view on the performance of the 
underlying business.

Lower of 1 per cent of total 
assets and an allocation 
of overall Group materiality.

The Company is principally an 
investment holding company and 
therefore it is not appropriate to 
use profit before tax or revenues 
to determine materiality, rather 
materiality is considered with 
reference to total assets. Overall 
materiality applied is limited to 
£10 million, being the lower of 
1 per cent of total assets and an 
allocation of overall materiality 
for the purposes of the audit of 
the Group financial statements.

For each component in the scope of our Group audit, we allocated a materiality that is less than our overall Group 
materiality. The range of materiality allocated across components was between £10 million and £40 million for the 
trading entities and £80 million for the financing and treasury entity. Certain components were audited to a local 
statutory audit materiality that was also less than our overall Group materiality.

We agreed with the Audit Committee that we would report to them misstatements identified during our audit above 
£5 million (Group audit) (2018: £10 million) and £5 million (Company audit) (2018: £10 million) as well as misstatements 
below those amounts that, in our view, warranted reporting for qualitative reasons.

GOING CONCERN

In accordance with ISAs (UK) we report as follows:

Reporting obligation

Outcome

We are required to report if we have anything material 
to add or draw attention to in respect of the Directors’ 
statement in the financial statements about whether 
the Directors considered it appropriate to adopt the 
going concern basis of accounting in preparing the 
financial statements and the Directors’ identification 
of any material uncertainties to the Group’s and the 
Company’s ability to continue as a going concern over 
a period of at least 12 months from the date of approval 
of the financial statements.

We have nothing material to add or to draw attention to.

However, because not all future events or conditions can 
be predicted, this statement is not a guarantee as to the 
Group’s and Company’s ability to continue as a going 
concern. For example, the terms on which the United 
Kingdom may withdraw from the European Union are 
not clear, and it is difficult to evaluate all of the potential 
implications on the Group’s trade, customers, suppliers 
and the wider economy. 

We are required to report if the Directors’ statement relating 
to Going Concern in accordance with Listing Rule 9.8.6R(3) 
is materially inconsistent with our knowledge obtained 
in the audit.

We have nothing to report.

www.imperialbrandsplc.com

93

FINANCIALSGOVERNANCEPERFORMANCESTRATEGYOVERVIEW 
INDEPENDENT AUDITORS’ REPORT TO THE MEMBERS OF IMPERIAL BRANDS PLC continued

REPORTING ON OTHER INFORMATION 

The other information comprises all of the information in the Annual Report other than the financial statements and our 
auditors’ report thereon. The Directors are responsible for the other information. Our opinion on the financial statements 
does not cover the other information and, accordingly, we do not express an audit opinion or, except to the extent otherwise 
explicitly stated in this report, any form of assurance thereon. 

In connection with our audit of the financial statements, our responsibility is to read the other information and, in doing so, 
consider whether the other information is materially inconsistent with the financial statements or our knowledge obtained 
in the audit, or otherwise appears to be materially misstated. If we identify an apparent material inconsistency or material 
misstatement, we are required to perform procedures to conclude whether there is a material misstatement of the financial 
statements or a material misstatement of the other information. If, based on the work we have performed, we conclude that 
there is a material misstatement of this other information, we are required to report that fact. We have nothing to report 
based on these responsibilities.

With respect to the Strategic Report and Directors’ Report, we also considered whether the disclosures required by the 
UK Companies Act 2006 have been included. 

Based on the responsibilities described above and our work undertaken in the course of the audit, the Companies Act 2006 
(CA06), ISAs (UK) and the Listing Rules of the Financial Conduct Authority (FCA) require us also to report certain opinions 
and matters as described below (required by ISAs (UK) unless otherwise stated).

Strategic Report and Directors’ Report

In our opinion, based on the work undertaken in the course of the audit, the information given in the Strategic Report and 
Directors’ Report for the year ended 30 September 2019 is consistent with the financial statements and has been prepared 
in accordance with applicable legal requirements. (CA06)

In light of the knowledge and understanding of the Group and Company and their environment obtained in the course of 
the audit, we did not identify any material misstatements in the Strategic Report and Directors’ Report. (CA06)

The Directors’ assessment of the prospects of the Group and of the principal risks that would threaten the solvency or liquidity of the Group

We have nothing material to add or draw attention to regarding:

•  The Directors’ confirmation on pages 38-40 of the Annual Report that they have carried out a robust assessment of the 
principal risks facing the Group, including those that would threaten its business model, future performance, solvency 
or liquidity.

•  The disclosures in the Annual Report that describe those risks and explain how they are being managed or mitigated.

•  The Directors’ explanation on pages 38-40 of the Annual Report as to how they have assessed the prospects of the Group, 

over what period they have done so and why they consider that period to be appropriate, and their statement as to 
whether they have a reasonable expectation that the Group will be able to continue in operation and meet its liabilities 
as they fall due over the period of their assessment, including any related disclosures drawing attention to any necessary 
qualifications or assumptions.

We have nothing to report having performed a review of the Directors’ statement that they have carried out a robust 
assessment of the principal risks facing the Group and statement in relation to the longer-term viability of the Group. Our 
review was substantially less in scope than an audit and only consisted of making inquiries and considering the Directors’ 
process supporting their statements; checking that the statements are in alignment with the relevant provisions of the UK 
Corporate Governance Code (the “Code”); and considering whether the statements are consistent with the knowledge and 
understanding of the Group and Company and their environment obtained in the course of the audit (Listing Rules).

Other Code Provisions

We have nothing to report in respect of our responsibility to report when: 

The statement given by the Directors, on page 41, that they consider the Annual Report taken as a whole to be fair, balanced 
and understandable, and provides the information necessary for the members to assess the Group’s and Company’s position 
and performance, business model and strategy is materially inconsistent with our knowledge of the Group and Company 
obtained in the course of performing our audit.

The section of the Annual Report on pages 50-57 describing the work of the Audit Committee does not appropriately 
address matters communicated by us to the Audit Committee.

The Directors’ statement relating to the Company’s compliance with the Code does not properly disclose a departure from 
a relevant provision of the Code specified, under the Listing Rules, for review by the auditors.

Directors’ Remuneration

In our opinion, the part of the Directors’ Remuneration Report to be audited has been properly prepared in accordance with 
the Companies Act 2006 (CA06).

94

Imperial Brands | Annual Report and Accounts 2019

RESPONSIBILITIES FOR THE FINANCIAL STATEMENTS AND THE AUDIT

RESPONSIBILITIES OF THE DIRECTORS FOR THE FINANCIAL STATEMENTS

As explained more fully in the Statement of Directors’ Responsibilities in respect of the financial statements, the Directors 
are responsible for the preparation of the financial statements in accordance with the applicable framework and for being 
satisfied that they give a true and fair view. The Directors are also responsible for such internal control as they determine is 
necessary to enable the preparation of financial statements that are free from material misstatement, whether due to fraud 
or error.

In preparing the financial statements, the Directors are responsible for assessing the Group’s and the Company’s ability to 
continue as a going concern, disclosing as applicable, matters related to going concern and using the going concern basis 
of accounting unless the Directors either intend to liquidate the Group or the Company or to cease operations, or have no 
realistic alternative but to do so.

AUDITORS’ RESPONSIBILITIES FOR THE AUDIT OF THE FINANCIAL STATEMENTS

Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from 
material misstatement, whether due to fraud or error, and to issue an auditors’ report that includes our opinion. Reasonable 
assurance is a high level of assurance, but is not a guarantee that an audit conducted in accordance with ISAs (UK) will 
always detect a material misstatement when it exists. Misstatements can arise from fraud or error and are considered 
material if, individually or in the aggregate, they could reasonably be expected to influence the economic decisions of 
users taken on the basis of these financial statements. 

A further description of our responsibilities for the audit of the financial statements is located on the FRC’s website at:  
www.frc.org.uk/auditorsresponsibilities. This description forms part of our auditors’ report.

USE OF THIS REPORT

This report, including the opinions, has been prepared for and only for the Company’s members as a body in accordance 
with Chapter 3 of Part 16 of the Companies Act 2006 and for no other purpose. We do not, in giving these opinions, accept 
or assume responsibility for any other purpose or to any other person to whom this report is shown or into whose hands 
it may come save where expressly agreed by our prior consent in writing.

OTHER REQUIRED REPORTING
COMPANIES ACT 2006 EXCEPTION REPORTING

Under the Companies Act 2006 we are required to report to you if, in our opinion:

•  we have not received all the information and explanations we require for our audit; or

•  adequate accounting records have not been kept by the Company, or returns adequate for our audit have not been 

received from branches not visited by us; or

•  certain disclosures of Directors’ remuneration specified by law are not made; or

•  the Company financial statements and the part of the Directors’ Remuneration Report to be audited are not in 

agreement with the accounting records and returns. 

We have no exceptions to report arising from this responsibility. 

APPOINTMENT

Following the recommendation of the Audit Committee, we were appointed by the Directors on 6 August 1996 to audit 
the financial statements for the year ended 27 September 1997 and subsequent financial periods. The period of total 
uninterrupted engagement is 23 years, covering the years ended 27 September 1997 to 30 September 2019.

RICHARD FRENCH (SENIOR STATUTORY AUDITOR)
for and on behalf of PricewaterhouseCoopers LLP
Chartered Accountants and Statutory Auditors
Bristol
5 November 2019

www.imperialbrandsplc.com

95

FINANCIALSGOVERNANCEPERFORMANCESTRATEGYOVERVIEWCONSOLIDATED INCOME STATEMENT
FOR THE YEAR ENDED 30 SEPTEMBER 

£ million unless otherwise indicated

Revenue

Duty and similar items

Other cost of sales

Cost of sales

Gross profit

Distribution, advertising and selling costs

Acquisition and disposal costs

Amortisation and impairment of acquired intangibles

Excise tax provision

Administration of UK distributor

Fair value adjustment of acquisition consideration

Restructuring costs

Other expenses

Administrative and other expenses

Operating profit

Investment income

Finance costs

Net finance costs

Share of profit of investments accounted for using the equity method

Profit before tax

Tax

Profit for the year

Attributable to:

Owners of the parent

Non-controlling interests

Earnings per ordinary share (pence)

•  Basic

•  Diluted

Notes

3 

11 

11 / 12 / 14

8 

12 

5 

3 

7 

14 

4 

8 

10 

10 

2019

31,594 

(15,394)

(9,960)

(25,354)

6,240 

(2,295)

(22)

(1,118)

(139)

– 

(129)

(144)

(196)

(1,748)

2,197 

890 

(1,452)

(562)

55 

1,690 

(609)

1,081 

1,010 

71 

106.0 

105.8 

Restated 
2018

30,066 

(14,700)

(9,356)

(24,056)

6,010 

(2,001)

– 

(1,053)

– 

(110)

– 

(196)

(243)

(1,602)

2,407 

631 

(1,257)

(626)

42 

1,823 

(396)

1,427 

1,368 

59 

143.6 

143.2 

See note 1 Accounting Policies for details of the restatement in respect of the year ending 30 September 2018.

96

Imperial Brands | Annual Report and Accounts 2019

CONSOLIDATED STATEMENT OF COMPREHENSIVE INCOME
FOR THE YEAR ENDED 30 SEPTEMBER

£ million

Profit for the year

Other comprehensive income

Exchange movements

Items that may be reclassified to profit and loss

Net actuarial (losses)/gains on retirement benefits

Deferred tax relating to net actuarial (losses)/gains on retirement benefits

Items that will not be reclassified to profit and loss

Other comprehensive income for the year, net of tax

Total comprehensive income for the year

Attributable to: 

Owners of the parent

Non-controlling interests

Total comprehensive income for the year

Notes 

23 

22 

RECONCILIATION FROM OPERATING PROFIT TO ADJUSTED OPERATING PROFIT

£ million

Operating profit

Acquisition and disposal costs

Amortisation and impairment of acquired intangibles

Excise tax provision

Administration of UK distributor

Fair value adjustment of acquisition consideration

Restructuring costs

Adjusted operating profit

Notes 

11 

11 / 12 / 14

8 

12 

5 

2019

1,081 

270 

270 

(248)

52 

(196)

74 

1,155 

1,086 

69 

1,155 

2019

2,197 

22 

1,118 

139 

– 

129 

144 

2018

1,427 

176 

176 

196 

(54)

142 

318 

1,745 

1,683 

62 

1,745 

2018

2,407 

– 

1,053 

– 

110 

– 

196 

3,749 

3,766 

Following greater definition around the enforceability of the Von Erl contract and greater confidence in the sales forecast 
for my blu products an agreement has been made with the previous owners to settle at €140 million for the remaining 
equity. As a result an incremental provision of £129 million has been recognised during the year. See note 12 for 
further details.

A provision has been raised in respect of excise tax. See note 8 for further details.

On 28 November 2017 Palmer & Harvey (P&H) announced that they had entered administration. As a result of P&H entering 
administration, a provision was made of £160 million in the period ending 31 March 2018 in respect of monies considered 
irrecoverable. This was revised to £110 million at 30 September 2018 following receipt of monies in respect of a loan issued 
to P&H.

Amortisation and impairment of acquired intangibles, acquisition and disposal costs and restructuring costs are discussed 
in further detail in the above referenced notes.

RECONCILIATION FROM NET FINANCE COSTS TO ADJUSTED NET FINANCE COSTS

£ million

Net finance costs

Net fair value and exchange losses on financial instruments

Post-employment benefits net financing cost

Adjusted net finance costs

Notes 

7 

7 

2019

(562)

107 

5 

(450)

2018

(626)

126 

13 

(487)

www.imperialbrandsplc.com

97

FINANCIALSGOVERNANCEPERFORMANCESTRATEGYOVERVIEWCONSOLIDATED BALANCE SHEET
AT 30 SEPTEMBER

£ million

Non-current assets

Intangible assets

Property, plant and equipment

Investments accounted for using the equity method

Retirement benefit assets

Trade and other receivables

Derivative financial instruments

Deferred tax assets

Current assets

Inventories

Trade and other receivables

Current tax assets

Cash and cash equivalents

Derivative financial instruments

Current assets held for disposal

Total assets

Current liabilities

Borrowings

Derivative financial instruments

Trade and other payables

Current tax liabilities

Provisions

Current liabilities held for disposal

Non-current liabilities

Borrowings

Derivative financial instruments

Trade and other payables

Deferred tax liabilities

Retirement benefit liabilities

Provisions

Total liabilities

Net assets

Equity

Share capital

Share premium and capital redemption

Retained earnings

Exchange translation reserve

Equity attributable to owners of the parent

Non-controlling interests

Total equity

Notes 

2019

2018

12 

13 

14 

23 

16 

21 

22 

15 

16 

8 

17 

21 

11 

19 

21 

18 

8 

24 

11 

19 

21 

18 

22 

23 

24 

25 

18,596 

1,979 

81 

595 

119 

677 

595 

19,117 

1,891 

845 

598 

82 

462 

600 

22,642 

23,595 

4,082 

2,993 

303 

2,286 

137 

1,287 

11,088 

33,730 

(1,937)

(28)

(9,536)

(421)

(284)

(176)

3,692 

2,585 

164 

775 

37 

– 

7,253 

30,848 

(2,397)

(105)

(8,270)

(286)

(179)

– 

(12,382)

(11,237)

(11,697)

(1,408)

(7)

(1,156)

(1,249)

(247)

(15,764)

(28,146)

5,584 

103 

5,837 

(2,255)

1,252 

4,937 

647 

5,584 

(9,598)

(1,073)

(47)

(1,113)

(1,061)

(274)

(13,166)

(24,403)

6,445 

103 

5,837 

(1,150)

980 

5,770 

675 

6,445 

The financial statements on pages 96 to 145 were approved by the Board of Directors on 5 November 2019 and signed on its 
behalf by:

MARK WILLIAMSON
Chairman

OLIVER TANT
Director

98

Imperial Brands | Annual Report and Accounts 2019

CONSOLIDATED STATEMENT OF CHANGES IN EQUITY
FOR THE YEAR ENDED 30 SEPTEMBER

£ million

At 30 September 2018

IFRS 9 Transition

At 1 October 2018

Profit for the year

Exchange movements on  
overseas net assets

Exchange movements on  
net investment hedges

Exchange movements on  
quasi-equity loans

Net actuarial losses on 
retirement benefits

Deferred tax relating to  
net actuarial losses on  
retirement benefits

Other comprehensive income

Total comprehensive income

Transactions with owners

Cash from employees on 
maturity/exercise of share 
schemes

Costs of employees’ services 
compensated by share schemes

Current tax on share-based 
payments

Cancellation of share capital

Changes in non-controlling 
interests

Dividends paid

At 30 September 2019

At 1 October 2017

Profit for the year

Exchange movements on  
overseas net assets

Exchange movements on  
net investment hedges

Exchange movements on  
quasi-equity loans

Net actuarial gains on  
retirement benefits

Deferred tax relating to  
net actuarial gains on  
retirement benefits

Other comprehensive income

Total comprehensive income

Transactions with owners

Cash from employees on 
maturity/exercise of share 
schemes

Costs of employees’ services 
compensated by share schemes

Current tax on share-based 
payments

Cancellation of share capital

Changes in non-controlling 
interests

Proceeds, net of fees from 
disposal of Logista shares  
(note 32)

Dividends paid

At 30 September 2018

Share  
premium 
and capital 
redemption

5,837 

– 

5,837 

Share  
capital

103 

– 

103 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

103 

103 

5,837 

5,837 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

103 

5,837 

Retained  
earnings

(1,150)

(5)

(1,155)

1,010 

– 

– 

– 

(248)

52 

(196)

814 

1 

23 

1 

(108)

13 

(1,844)

(2,255)

(1,084)

1,368 

– 

– 

– 

196 

(54)

142 

1,510 

2 

25 

1 

(41)

Exchange 
translation  
reserve

Equity 
attributable to 
owners of the 
parent

Non-controlling  
interests

980 

– 

980 

– 

232 

(228)

268 

– 

– 

272 

272 

– 

– 

– 

– 

– 

– 

1,252 

828 

– 

326 

115 

(268)

– 

– 

173 

173 

– 

– 

– 

– 

5,770 

(5)

5,765 

1,010 

232 

(228)

268 

(248)

52 

76 

1,086 

1 

23 

1 

(108)

13 

(1,844)

4,937 

5,684 

1,368 

326 

115 

(268)

196 

(54)

315 

1,683 

2 

25 

1 

(41)

675 

– 

675 

71 

(2)

– 

– 

– 

– 

(2)

69 

– 

– 

– 

– 

(13)

(84)

647 

542 

59 

3 

– 

– 

– 

– 

3 

62 

– 

– 

– 

– 

(121)

(21)

(142)

142 

Total  
equity

6,445 

(5)

6,440 

1,081 

230 

(228)

268 

(248)

52 

74 

1,155 

1 

23 

1 

(108)

– 

(1,928)

5,584 

6,226 

1,427 

329 

115 

(268)

196 

(54)

318 

1,745 

2 

25 

1 

(41)

– 

234 

(1,676)

(1,150)

– 

– 

980 

234 

(1,676)

5,770 

– 

(71)

675 

234 

(1,747)

6,445 

www.imperialbrandsplc.com

99

FINANCIALSGOVERNANCEPERFORMANCESTRATEGYOVERVIEWCONSOLIDATED CASH FLOW STATEMENT
FOR THE YEAR ENDED 30 SEPTEMBER

£ million

Cash flows from operating activities

Operating profit

Dividends received from investments accounted for under the equity method

Depreciation, amortisation and impairment

Profit on disposal of non-current assets

Post-employment benefits

Costs of employees’ services compensated by share schemes

Provision in respect of loan to third parties

Fair value adjustment of acquisition consideration (note 12) 

Movement in provisions

Operating cash flows before movement in working capital

Increase in inventories

Increase in trade and other receivables

Increase in trade and other payables

Movement in working capital

Tax paid

Net cash generated from operating activities

Cash flows from investing activities

Interest received

Loan to joint ventures

Loan to third parties (note 20)

Proceeds from the sale of non-current assets

Purchase of non-current assets

Purchase of businesses (net of cash acquired)

Purchase of brands and operations (note 12)

Net cash used in investing activities

Cash flows from financing activities

Interest paid

Cash from employees on maturity/exercise of share schemes

Increase in borrowings

Repayment of borrowings

Cash flows relating to derivative financial instruments

Repurchase of shares

Proceeds from sale of shares in a subsidiary to non-controlling interests (net of fees) (see note 32)

Dividends paid to non-controlling interests

Dividends paid to owners of the parent

Net cash used in financing activities

Net increase in cash and cash equivalents

Cash and cash equivalents at start of year

Effect of foreign exchange rates on cash and cash equivalents

Transferred to held for disposal (note 11)

Cash and cash equivalents at end of year

2019

2018

2,197 

54 

1,316 

(19)

(72)

23 

– 

129 

80 

3,708 

(560)

(267)

877 

50 

(522)

3,236 

15 

4 

(75)

57 

(409)

– 

(17)

(425)

(488)

1 

3,699 

(2,330)

(117)

(108)

– 

(84)

(1,844)

(1,271)

1,540 

775 

(15)

(14)

2,286 

2,407 

25 

1,266 

(76)

(60)

26 

4 

– 

(87)

3,505 

(112)

(35)

136 

(11)

(407)

3,087 

10 

– 

28 

134 

(327)

(8)

(67)

(230)

(501)

2 

1,619 

(2,261)

41 

(41)

234 

(71)

(1,676)

(2,654)

203 

624 

(52)

– 

775

100

Imperial Brands | Annual Report and Accounts 2019

NOTES TO THE FINANCIAL STATEMENTS

1. ACCOUNTING POLICIES
BASIS OF PREPARATION

The consolidated financial statements have been prepared in accordance with International Financial Reporting Standards 
(IFRS) and interpretations issued by the IFRS Interpretations Committee (IFRS IC) as published by the International Accounting 
Standards Board and adopted by the EU. In addition, the financial statements comply with those parts of the Companies Act 2006 
applicable to companies reporting under IFRS. 

The financial statements have been prepared under the historical cost convention except where fair value measurement 
is required under IFRS as described below in the accounting policies on financial instruments, and on a going concern basis 
as detailed on page 32.

The preparation of the consolidated financial statements requires management to make estimates and assumptions that 
affect the reported amounts of revenues and expenses during the period and of assets, liabilities and contingent liabilities 
at the balance sheet date. The key estimates and assumptions are set out in note 2 Critical Accounting Estimates and 
Judgements. Such estimates and assumptions are based on historical experience and various other factors that are believed 
to be reasonable in the circumstances and constitute management’s best judgement at the date of the financial statements. 
In the future, actual experience may deviate from these estimates and judgements. This could affect future financial 
statements as the original estimates and judgements are modified, as appropriate, in the year in which the 
circumstances change.

The Company provides guarantees to the following subsidiaries under section 479A of the Companies Act 2006, whereby 
the subsidiaries, incorporated in the UK and Ireland, are exempt from the requirements of the Act relating to the audit of 
individual accounts for the financial year ending 30 September 2019:

•  Imperial Tobacco Holdings (2007) Limited

•  Sinclair Collis Limited

•  Imperial Tobacco Ventures Limited

•  Rizla UK Limited

•  Imperial Tobacco Overseas (Polska) Limited

•  La Flor de Copan UK Limited

•  Tabacalera de Garcia UK Limited

•  Imperial Brands Ventures Limited

•  Nerudia Consulting Limited

•  Nerudia Compliance Limited

The principal accounting policies, which have been applied consistently other than where new policies have been adopted, 
are set out below.

BASIS OF CONSOLIDATION

The consolidated financial statements comprise the results of Imperial Brands PLC (the Company), a public company 
listed by shares, incorporated in the United Kingdom, and its subsidiary undertakings, together with the Group’s share 
of the results of its associates and joint arrangements.

Subsidiaries are those entities controlled by the Group. Control exists when the Group is exposed to, or has the rights to, 
variable returns from its involvement with the entity and has the ability to affect those returns through its power over the 
entity. The financial statements of subsidiaries are included in the consolidated financial statements from the date that 
control commences until the date that control ceases. Where necessary, accounting policies of subsidiaries are changed 
to ensure consistency with the policies adopted by the Group.

The acquisition method of accounting is used to account for the purchase of subsidiaries. The excess of the value transferred 
to the seller in return for control of the acquired business together with the fair value of any previously held equity interest 
in that business over the Group’s share of the fair value of the identifiable net assets is recorded as goodwill. 

Intra-group transactions, balances and unrealised gains on transactions between Group companies are eliminated. 
Unrealised losses are also eliminated unless costs cannot be recovered.

JOINT VENTURES

The Group applies IFRS 11 to all joint arrangements. Under IFRS 11 investments in joint arrangements are classified as 
either joint operations or joint ventures depending on the contractual rights and obligations of each investor. The Group 
has assessed the nature of its joint arrangements and determined them to be joint ventures. The financial statements 
of joint ventures are included in the Group financial statements using the equity accounting method, with the Group’s 
share of net assets included as a single line item entitled ‘Investments accounted for using the equity method’. In the 
same way, the Group’s share of earnings is presented in the consolidated income statement below operating profit 
entitled ‘Share of profit of investments accounted for using the equity method’.

www.imperialbrandsplc.com

101

FINANCIALSGOVERNANCEPERFORMANCESTRATEGYOVERVIEWNOTES TO THE FINANCIAL STATEMENTS continued

FOREIGN CURRENCY

Items included in the financial statements of each Group company are measured using the currency of the primary 
economic environment in which the company operates (the functional currency).

The income and cash flow statements of Group companies using non-sterling functional currencies are translated to 
sterling (the Group’s presentational currency) at average rates of exchange in each period. Assets and liabilities of these 
companies are translated at rates of exchange ruling at the balance sheet date. The differences between retained profits 
and losses translated at average and closing rates are taken to reserves, as are differences arising on the retranslation of 
the net assets at the beginning of the year.

Transactions in currencies other than a company’s functional currency are initially recorded at the exchange rate ruling at 
the date of the transaction. Foreign exchange gains and losses resulting from the settlement of such transactions and from 
the translation at exchange rates ruling at the balance sheet date of monetary assets and liabilities denominated in foreign 
currencies are recognised in the consolidated income statement with exchange differences arising on trading transactions 
being reported in operating profit, and those arising on financing transactions being reported in net finance costs unless as 
a result of net investment hedging they are reported in other comprehensive income.

The Group designates as net investment hedges certain external borrowings and derivatives up to the value of the net assets 
of Group companies that use non-sterling functional currencies after deducting permanent intragroup loans. Gains or losses 
on these hedges that are regarded as highly effective are transferred to other comprehensive income, where they offset 
gains or losses on translation of the net investments that are recorded in equity, in the exchange translation reserve.

The Group’s financial results are principally exposed to euro and US dollar exchange rates, which are detailed in the 
table below.

Foreign exchange rate versus GBP

Closing rate

Average rate

Closing rate

Average rate

2019

2018

Euro

US Dollar

REVENUE RECOGNITION

1.1291 

1.2294 

1.1315 

1.2766 

1.1270 

1.3046 

1.1304 

1.3460 

For the Tobacco & Next Generation Products (Tobacco & NGP) business, revenue comprises the invoiced value for the sale of 
goods and services net of sales taxes, rebates and discounts. Revenue is based on the completion of performance obligations 
that constitute the delivery of goods and completion of services. The performance obligation is recognised as complete at 
the point in time when a Group company has delivered products to the customer, the customer has accepted the products 
and collectability of the related receivables is reasonably assured. Performance obligations associated with services, which 
include fees for distributing certain third-party products, are linked to the delivery of those services. Income arising from 
the licensing or sale of intellectual property, occurring in the ordinary course of business, is treated as revenue. Licensing 
revenue will be recognised over the period of the licence while revenue is recognised immediately on the sale of intellectual 
property where that represents a long-term right to use the asset.

For the Distribution business, revenue comprises the invoiced value for the sale of goods and services net of sales taxes, 
rebates and discounts when goods have been delivered or services provided. The Distribution business only recognises 
commission revenue on purchase and sale transactions in which it acts as a commission agent. Distribution and 
marketing commissions are included in revenue. Revenue is recognised on products on consignment when these 
are sold by the consignee.

Payments are made to both direct and indirect customers for rebates, discounts and other promotional activities. Direct 
customers are those to which the Group supplies goods or services. Indirect customers are other entities within the supply 
chain to the end consumer. Rebates and discounts are deducted from revenue. Payments for promotional activities will 
also be deducted from revenue where the payments relate to goods or services that are closely related to or indistinct from 
associated sales of goods or services to that customer. The calculated costs are accrued and accounted for as incurred and 
matched as a deduction from the associated revenues (i.e. excluded from revenues reported in the Group’s consolidated 
income statement).

DUTY AND SIMILAR ITEMS

Duty and similar items includes duty and levies having the characteristics of duty. In countries where duty is a production 
tax, duty is included in revenue and in cost of sales in the consolidated income statement. Where duty is a sales tax, 
duty is excluded from revenue and cost of sales. Payments due in the USA under the Master Settlement Agreement 
are no longer deducted from net revenue, instead these payments are now being recognised in other cost of sales.

102

Imperial Brands | Annual Report and Accounts 2019

TAXES

Current tax is the expected tax payable on the taxable income for the year, using tax rates enacted or substantively enacted 
at the balance sheet date, and any adjustments to tax payable in respect of previous years. 

Provisions for uncertain tax positions are recognised when the Group has a present obligation as a result of a past event 
and management judge that it is probable that there will be a future outflow of economic benefits from the Group to settle 
the obligation. Uncertain tax positions are assessed and measured on an issue by issue basis within the jurisdictions that 
we operate using management’s estimate of the most likely outcome. The Group recognises interest on late paid taxes as 
part of financing costs. The Group recognises penalties, if applicable, as part of administrative and other expenses.

Deferred tax is provided in full on temporary differences between the carrying amount of assets and liabilities in the 
financial statements and the tax base, except if it arises from initial recognition of an asset or liability in a transaction, 
other than a business combination, that at the time of the transaction affects neither accounting nor taxable profit or loss. 
Deferred tax is provided on temporary differences arising on investments in subsidiaries, except where the timing of the 
reversal of the temporary difference is controlled by the Group and it is probable that the temporary difference will not 
reverse in the foreseeable future. Deferred tax assets are recognised only to the extent that it is probable that future taxable 
profits will be available against which the assets can be realised. Deferred tax is determined using the tax rates that have 
been enacted or substantively enacted at the balance sheet date, and are expected to apply when the deferred tax liability 
is settled or the deferred tax asset is realised.

DIVIDENDS

Final dividends are recognised as a liability in the period in which the dividends are approved by shareholders, whereas 
interim dividends are recognised in the period in which the dividends are paid.

INTANGIBLE ASSETS – GOODWILL

Goodwill represents the excess of value transferred to the seller in return for control of the acquired business together with 
the fair value of any previously held equity interest in that business over the Group’s share of the fair value of the identifiable 
net assets.

Goodwill is tested at least annually for impairment and carried at cost less accumulated impairment losses. Any impairment 
is recognised immediately in the consolidated income statement and cannot be subsequently reversed. If any negative 
goodwill arises this is recognised immediately in the income statement. For the purpose of impairment testing, goodwill 
is allocated to groups of cash-generating units that are expected to benefit from the business combination in which the 
goodwill arose.

INTANGIBLE ASSETS – OTHER

Other intangible assets are initially recognised in the consolidated balance sheet at historical cost unless they are acquired 
as part of a business combination, in which case they are initially recognised at fair value. They are shown in the balance 
sheet at historical cost or fair value (depending on how they are acquired) less accumulated amortisation and impairment.

These assets consist mainly of acquired trademarks, intellectual property, product development, concessions and rights, 
acquired customer relationships and computer software. The Davidoff cigarette trademark and some premium cigar 
trademarks are considered by the Directors to have indefinite lives based on the fact that they are established international 
brands with global potential. Trademarks with indefinite lives are not amortised but are reviewed annually for impairment.

Intellectual property (including trademarks), product development, supply agreements (including customer relationships) 
and computer software are amortised over their estimated useful lives as follows:

Intellectual property

Supply agreements

Software

Product development

5-30 years

3-15 years

3-10 years

3-10 years

straight line

straight line

straight line

straight line

PROPERTY, PLANT AND EQUIPMENT

Property, plant and equipment are shown in the consolidated balance sheet at historical cost or fair value (depending on how 
they are acquired), less accumulated depreciation and impairment. Costs incurred after initial recognition are included in 
the assets’ carrying amounts or recognised as a separate asset as appropriate only when it is probable that future economic 
benefits associated with them will flow to the Group and the cost of the item can be measured reliably.

Land is not depreciated. Depreciation is provided on other property, plant and equipment so as to write down the initial cost 
of each asset to its residual value over its estimated useful life as follows:

Property

Plant and equipment

Fixtures and motor vehicles

up to 50 years

2-20 years

2-15 years

straight line

straight line/
reducing balance

straight line

The assets’ residual values and useful lives are reviewed and, if appropriate, adjusted at each balance sheet date.

www.imperialbrandsplc.com

103

FINANCIALSGOVERNANCEPERFORMANCESTRATEGYOVERVIEWNOTES TO THE FINANCIAL STATEMENTS continued

FINANCIAL INSTRUMENTS AND HEDGING

Following the adoption of IFRS 9, the Group’s accounting policies for financial instruments and hedging remain the same as 
disclosed in the 30 September 2018 Annual Report and Accounts, except for changes to the classification and measurement 
of certain non-derivative financial assets and the calculation of expected credit losses, as detailed below.

At 30 September 2018 all non-derivative financial assets were classified as loans and receivables. Receivables were 
all initially recognised at fair value and subsequently stated at amortised cost using the effective interest method. From 
1 October 2018, receivables held under a hold to collect business model continue to be stated at amortised cost. Receivables 
held under a hold to sell business model, which are expected to be sold via a non-recourse factoring arrangement, are now 
separately classified as fair value through profit or loss, within trade and other receivables.

At 30 September 2018, provisions for impairment of receivables were established when there was objective evidence that 
the Group would not be able to collect all amounts due according to the original terms of those receivables. Provisions 
were only recognised when an impairment had crystallised. From 1 October 2018 the calculation of impairment provisions 
is subject to an expected credit loss model, involving a prediction of future credit losses based on past loss patterns. The 
revised approach involves the recognition of provisions relating to potential future impairments, in addition to impairments 
that have already occurred. The expected credit loss approach involves modelling of historic loss rates, and consideration 
of the level of future credit risk. Expected loss rates are then applied to the gross receivables balance to calculate the 
impairment provision.

Cash and cash equivalents include cash in hand and deposits held on call, together with other short-term highly 
liquid investments.

The Group transacts derivative financial instruments to manage the underlying exposure to foreign exchange and 
interest rate risks. The Group does not transact derivative financial instruments for trading purposes. Derivative 
financial instruments are initially recorded at fair value plus any directly attributable transaction costs. Derivative 
financial assets and liabilities are included in the consolidated balance sheet at fair value, and include accrued 
interest receivable and payable where relevant. However, as the Group has decided (as permitted under IFRS 9) not to 
cash flow or fair value hedge account for its derivative financial instruments, changes in fair values are recognised in the 
consolidated income statement in the period in which they arise unless the derivative qualifies and has been designated 
as a net investment hedging instrument in which case the changes in fair values, attributable to foreign exchange, 
are recognised in other comprehensive income.

All hedge accounting relationships are considered to be continuing hedge relationships upon the adoption of IFRS 9.

Collateral transferred under the terms and conditions of credit support annex documents under International Swaps 
and Derivatives Association (ISDA) agreements in respect of certain derivatives are netted off the carrying value of those 
derivatives in the consolidated balance sheet.

INVENTORIES

Inventories are stated at the lower of cost and net realisable value. Cost is determined using the first in first out (FIFO) 
method. The cost of finished goods and work in progress comprises raw materials, direct labour, other direct costs and 
related production overheads (based on normal operating capacity). Net realisable value is the estimated selling price in 
the ordinary course of business, less the estimated costs of completion and selling expenses. Inventory is considered for 
obsolescence or other impairment issues and an associated provision is booked where necessary. 

Leaf tobacco inventory which has an operating cycle that exceeds 12 months is classified as a current asset, consistent 
with recognised industry practice.

PROVISIONS

A provision is recognised in the consolidated balance sheet when the Group has a legal or constructive obligation as a result 
of a past event, it is more likely than not that an outflow of resources will be required to settle that obligation, and a reliable 
estimate of the amount can be made.

A provision for restructuring is recognised when the Group has approved a detailed formal restructuring plan, and the 
restructuring has either commenced or has been publicly announced, and it is more likely than not that the plan will be 
implemented, and the amount required to settle any obligations arising can be reliably estimated. Future operating losses 
are not provided for.

Where there are a number of similar obligations, the likelihood that an outflow will be required in settlement is determined 
by considering the class of obligations as a whole. A provision is recognised even if the likelihood of an outflow with respect 
to any one item included in the same class of obligations may be small.

ASSETS HELD FOR SALE

Assets held for sale arise once a disposal process has advanced sufficiently to meet the requirements of IFRS 5. Assets 
identified as held for sale are considered for impairment of their carrying value against expected proceeds. The assets 
and liabilities are presented separately on the balance sheet as assets held for sale and liabilities held for sale. 

104

Imperial Brands | Annual Report and Accounts 2019

CONTINGENT LIABILITIES

Contingent liabilities are possible obligations that arise from past events and whose existence will be confirmed only by the 
occurrence or non-occurrence of one or more uncertain future events, not wholly within the control of the Group. Contingent 
liabilities are not recognised, only disclosed, unless the possibility of a future outflow of resources is considered remote, or 
where a disclosure would seriously prejudice the position of the Group. In the event that the outflow of resources associated 
with a contingent liability is assessed as probable, and if the size of the outflow can be reliably estimated, a provision is 
recognised in the financial statements.

RETIREMENT BENEFIT SCHEMES

For defined benefit schemes, the amount recognised in the consolidated balance sheet is the difference between the 
present value of the defined benefit obligation at the balance sheet date and the fair value of the scheme assets to the 
extent that they are demonstrably recoverable either by refund or a reduction in future contributions. The defined benefit 
obligation is calculated annually by independent actuaries using the projected unit credit method. The present value of the 
defined benefit obligation is determined by discounting the estimated future cash flows using interest rates of high quality 
corporate bonds that are denominated in the currency in which the benefits will be paid, and that have terms to maturity 
approximating to the terms of the related pension obligation. 

The service cost of providing retirement benefits to employees during the year is charged to operating profit. Past service 
costs are recognised immediately in operating profit, unless the changes to the pension plan are conditional on the 
employees remaining in service for a specified period of time.

All actuarial gains and losses, including differences between actual and expected returns on assets and differences that 
arise as a result of changes in actuarial assumptions, are recognised immediately in full in the statement of comprehensive 
income for the period in which they arise. An interest charge is made in the income statement by applying the rate used to 
discount the defined benefit obligations to the net defined benefit liability of the schemes.

For defined contribution schemes, contributions are recognised as an employee benefit expense when they are due. 

SHARE-BASED PAYMENTS

The Group applies the requirements of IFRS 2 Share-Based Payment Transactions to both equity-settled and cash-settled 
share-based employee compensation schemes. The majority of the Group’s schemes are equity-settled.

Equity-settled share-based payments are measured at fair value at the date of grant and are expensed over the vesting 
period, based on the number of instruments that are expected to vest. For plans where vesting conditions are based on 
total shareholder returns, the fair value at the date of grant reflects these conditions. Earnings per share and net revenue 
vesting conditions are reflected in the estimate of awards that will eventually vest. For cash-settled share-based payments, 
a liability equal to the portion of the services received is recognised at its current fair value at each balance sheet date. 
Where applicable the Group recognises the impact of revisions to original estimates in the consolidated income statement, 
with a corresponding adjustment to equity for equity-settled schemes and current liabilities for cash-settled schemes. 
Fair values are measured using appropriate valuation models, taking into account the terms and conditions of the awards.

The Group funds the purchase of shares to satisfy rights to shares arising under share-based employee compensation 
schemes. Shares acquired to satisfy those rights are held in Employee Share Ownership Trusts. On consolidation, these 
shares are accounted for as a deduction from equity attributable to owners of the parent. When the rights are exercised, 
equity is increased by the amount of any proceeds received by the Employee Share Ownership Trusts.

TREASURY SHARES

When the Company purchases its own equity share capital (treasury shares), the consideration paid, including any directly 
attributable incremental costs (net of income taxes), is deducted on consolidation from equity attributable to owners of the 
parent until the shares are reissued or disposed of. When such shares are subsequently sold or reissued, any consideration 
received, net of any directly attributable incremental transaction costs and the related income tax effects, increases equity 
attributable to owners of the parent. When such shares are cancelled they are transferred to the capital redemption reserve.

USE OF ADJUSTED MEASURES

Management believes that non-GAAP or adjusted measures provide an important comparison of business performance 
and reflect the way in which the business is controlled. Accordingly, adjusted measures of operating profit, net finance 
costs, profit before tax, tax, attributable earnings and earnings per share exclude, where applicable, acquisition and 
disposal costs, amortisation and impairment of acquired intangibles, restructuring costs, post-employment benefits net 
financing cost, fair value and exchange gains and losses on financial instruments, and related tax effects and tax matters. 
Reconciliations between adjusted and reported operating profit are included within note 3 to the financial statements, 
adjusted and reported net finance costs in note 7, adjusted and reported tax in note 8, and adjusted and reported earnings 
per share in note 10. 

The adjusted measures in this report are not defined terms under IFRS and may not be comparable with similarly titled 
measures reported by other companies. 

The items excluded from adjusted results are those which are one-off in nature or items which arose due to acquisitions and 
are not influenced by the day to day operations of the Group, and the movements in the fair value of financial instruments 
which are marked to market and not naturally offset. Adjusted net finance costs also excludes all post-employment benefit 
net finance cost since pension assets and liabilities and redundancy and social plan provisions do not form part of adjusted 
net debt. This allows comparison of the Group’s cost of debt with adjusted net debt. The adjusted measures are used by 
management to assess the Group’s financial performance and aid comparability of results year on year. 

www.imperialbrandsplc.com

105

FINANCIALSGOVERNANCEPERFORMANCESTRATEGYOVERVIEWNOTES TO THE FINANCIAL STATEMENTS continued

The principal adjustments made to reported profits are as follows:

ACQUISITION AND DISPOSAL COSTS

Adjusted measures exclude costs associated with major acquisitions and disposals as they do not relate to the day to day 
operational performance of the Group. Where applicable and not reported separately, this includes changes in contingent 
or deferred consideration.

AMORTISATION AND IMPAIRMENT OF ACQUIRED INTANGIBLES

Acquired intangibles are amortised over their estimated useful economic lives where these are considered to be finite. 
Acquired intangibles considered to have an indefinite life are not amortised. Any negative goodwill arising is recognised 
immediately in the income statement. We exclude from our adjusted measures the amortisation and impairment of acquired 
intangibles, other than software and internally generated intangibles, and the deferred tax associated with amortisation of 
acquired intangibles. The deferred tax is excluded on the basis that it will only crystallise upon disposal of the intangibles 
and goodwill. The related current cash tax benefit is retained in the adjusted measure to reflect the ongoing tax benefit to 
the Group.

FAIR VALUE GAINS AND LOSSES ON DERIVATIVE FINANCIAL INSTRUMENTS AND EXCHANGE GAINS AND LOSSES 
ON BORROWINGS

IFRS 9 requires that all derivative financial instruments are recognised in the consolidated balance sheet at fair value, 
with changes in the fair value being recognised in the consolidated income statement unless the instrument satisfies 
the hedge accounting rules under IFRS and the Group chooses to designate the derivative financial instrument as a hedge. 

The Group hedges underlying exposures in an efficient, commercial and structured manner. However, the strict hedging 
requirements of IFRS 9 may lead to some commercially effective hedge positions not qualifying for hedge accounting. As 
a result, and as permitted under IFRS 9, the Group has decided not to apply cash flow or fair value hedge accounting for its 
derivative financial instruments. However, the Group does apply net investment hedging, designating certain borrowings 
and derivatives as hedges of the net investment in the Group’s foreign operations, as permitted by IFRS 9, in order to reduce 
income statement volatility.

We exclude fair value gains and losses on derivative financial instruments and exchange gains and losses on borrowings 
from adjusted net finance costs. Fair value gains and losses on the interest element of derivative financial instruments are 
excluded as they will reverse over time or are matched in future periods by interest charges. Fair value gains and losses on 
the currency element of derivative financial instruments and ex change gains and losses on borrowings are excluded as the 
relevant foreign exchange gains and losses on the commercially hedged item are accumulated as a separate component of 
other comprehensive income in accordance with the Group’s policy on foreign currency.

RESTRUCTURING COSTS

Significant one-off costs incurred in integrating acquired businesses and in major rationalisation and optimisation 
initiatives together with their related tax effects are excluded from our adjusted earnings measures. These include 
restructuring costs incurred as part of fundamental multi-year transformational change projects but do not include 
costs related to ongoing cost reduction activity. These costs are all Board approved, and include impairment of property, 
plant and equipment which are surplus to requirements due to restructuring activity.

POST-EMPLOYMENT BENEFITS NET FINANCING COST

The net interest on defined benefit assets or liabilities, together with the unwind of discount on redundancy, social plans 
and other long-term provisions are reported within net finance costs. These items together with their related tax effects 
are excluded from our adjusted earnings measures.

TAX MATTERS

Tax matters are significant one-off tax charges or credits arising from: 

•  prior period tax items (including re-measurement of deferred tax balances on a change in tax rates); or

•  a provision for uncertain tax items not arising in the normal course of business; or

•  newly enacted taxes in the year; or

•  tax items that are closely related to previously recognised tax matters, and are excluded from our adjusted tax charge 

to aid comparability and understanding of the Group’s performance. 

The recognition and utilisation of deferred tax assets relating to losses not historically generated in the normal course 
of business are excluded on the same basis.

106

Imperial Brands | Annual Report and Accounts 2019

OTHER NON-GAAP MEASURES USED BY MANAGEMENT

NET REVENUE

Tobacco & NGP net revenue comprises associated revenue less duty and similar items, excluding peripheral products. 
Management considers this an important measure in assessing the performance of Tobacco & NGP operations. 

The Group recognises revenue on sales to Logista, a Group company, within its reported Tobacco & NGP revenue figure. 
As the revenue calculation includes sales made to Logista from other Group companies but excludes Logista’s external 
sales, this metric differs from revenue calculated under IFRS accounting standards. For the purposes of Adjusted 
Performance Measures on net revenue we treat Logista as an arms’ length distributor on the basis that contractual rights 
are in line with other third party suppliers to Logista. Variations in the amount of inventory held by Logista results in a 
different level of revenue compared to that which is included within the income statement. For tobacco product sales, 
inventory level variations are normally not significant. However, during the current year there has been a significant 
increase in the level of sales of NGP products into Logista. This has resulted in significant increases in the level of associated 
inventory as a proportion of sales. In order to avoid a distortion in the reported Tobacco & NGP revenue figure the calculation 
has been adjusted to reflect a normalised level of inventory. 

DISTRIBUTION FEES

Distribution fees comprises the Distribution segment revenue less the cost of distributed products. Management considers 
this an important measure in assessing the performance of Distribution operations. The eliminations in note 3 all relate to 
sales to Distribution.

ADJUSTED NET DEBT

Management monitors the Group’s borrowing levels using adjusted net debt which excludes interest accruals and the fair 
value of derivative financial instruments providing commercial hedges of interest rate risk.

NEW ACCOUNTING STANDARDS AND INTERPRETATIONS

The Group has adopted IFRS 9 ‘Financial Instruments’ and IFRS 15 ‘Revenue from Contracts with Customers’ with effect 
from 1 October 2018. The detail of adoption is provided below. There have been no other new standards or amendments 
which became effective for the current reporting period that have had a material effect on the Group. 

On 1 October 2018 the Group adopted IFRS 9 ‘Financial Instruments’, with no revision of prior periods as permitted by the 
standard. IFRS 9 has replaced IAS 39 ‘Financial Instruments: Recognition and Measurement’ and includes revised 
guidance on: 

Classification and measurement: Financial assets are now classified as either being accounted for as amortised cost, fair 
value through other comprehensive income, or fair value through profit or loss. There are no changes to the classification 
or accounting for financial liabilities. Other than trade receivables and derivative financial instruments, the Group does not 
currently hold any significant financial assets. 

The Group has revised the classification of certain trade receivables which are subject to a non-recourse factoring 
arrangement. This arrangement covers various markets and customer accounts. Prior to the adoption of IFRS 9 
all trade receivables were recognised at amortised cost. Where trade receivables may be sold in the future under 
a factoring arrangement that involves realising cash flows through the sale of assets in order to manage customer 
credit risk, they are now classified as fair value through other comprehensive income (OCI). Under this classification, 
valuation changes are recognised in the OCI. The level of trade receivables that were sold to a financial institution under 
a non-recourse factoring arrangement totalled £724 million at 1 October 2018 and £827 million at 30 September 2019. 
The total value of trade receivables reclassified as fair value through OCI was £37 million at 1 October 2018 and £23 million 
at 30 September 2019. On adoption of the standard there was no valuation difference and therefore the OCI has not been 
impacted. Trade receivables managed under a hold to collect business model continue to be measured at amortised cost.

The Group does not undertake any supply chain financing activity.

Impairment of financial assets: Impairment provisions are calculated using a forward looking expected credit loss approach 
for financial assets, rather than the incurred loss approach applicable under IAS 39. The expected credit loss model requires 
the recognition of a provision which reflects future impairment risk. Provision levels are calculated on the residual credit 
risk after consideration of any credit protection which is used by the Group. 

Under the revised trade receivables provisioning policy, expected future credit loss provisions are now recognised 
in addition to doubtful debt provisions on receivables which have already become overdue. With the exception of the 
Palmer & Harvey debt write-off in 2018, the Group has historically experienced low levels of credit default. On adoption 
of the standard the Group has recognised an additional expected credit loss provision of £5 million, with the costs being 
recognised directly in equity within the retained earnings reserve at 1 October 2018.

Hedge Accounting: IFRS 9 aligns the accounting approach with an entity’s risk management strategies and risk 
management objectives. The Group has adopted the hedge accounting aspects of IFRS 9 prospectively from 1 October 2018. 
The Group continues to apply net investment hedging as part of its risk management approach. All hedging relationships 
that existed at 30 September 2018 continue to apply under IFRS 9. The adoption of this area of IFRS 9 has not had any 
significant impact on the financial statements.

www.imperialbrandsplc.com

107

FINANCIALSGOVERNANCEPERFORMANCESTRATEGYOVERVIEWNOTES TO THE FINANCIAL STATEMENTS continued

On 1 October 2018 the Group adopted IFRS 15 ‘Revenue from Contracts with Customers’, the Group has restated prior periods 
as permitted by the standard. IFRS 15 has introduced an amended framework for revenue recognition and has replaced 
the prior guidance in IAS 18 ‘Revenue’. The accounting policies have been revised and applied to both the current and 
prior period. The standard provides revised guidance on revenue accounting, matching income recognition to the delivery 
of performance obligations in contractual arrangements for the provision of goods or services. It also provides different 
guidance on the measurement of revenue contracts involving discounts, rebates and payments to customers. 

Following the adoption of the standard, revenue continues to be recognised in line with the completion of performance 
obligations constituting the delivery of goods or services to customers. The performance obligation is met when the 
customer has accepted products and the collectability of the related receivables is reasonably assured. We have reclassified 
certain distribution, advertising and selling costs arising from payments to customers, from overheads / other costs of sales 
to discounts from revenue. These costs are judged as not distinct from the related sales to the customer. This has reduced 
revenue, but has had no net impact on gross profit. This has reduced the level of revenue recorded in the year ended 
30 September 2018 by £458 million.

Following a review of the presentation of duties, levies and similar payments against the guidance given by IFRS 15, levy 
payments made in the United States under the Master Settlement Agreement (MSA) are now being recognised in other 
cost of sales. This has increased the level of net revenue recorded in the year ended 30 September 2018 by £425 million. 
The Group has taken the option to restate the comparative figures on adoption of the standard. The adoption of the 
standard has not had any other impact on the Group’s results.

IFRS 16 ‘Leases’ will be effective for the period beginning 1 October 2019. The new standard requires operating leases to be 
accounted for through the recognition of a ‘right of use asset’ and a corresponding lease liability. Interest-bearing borrowings 
and non-current assets will increase on implementation of this standard. Operating lease costs will no longer be classified 
within the income statement based on amounts paid, but via a ‘right of use asset’ depreciation charge recognised within 
operating profit and a lease interest expense within finance costs. The Group will take advantage of the practical expedients 
under the standard by not applying IFRS 16 to short-term leases (leases of less than 12 months maximum term) and to leases 
of low-value assets. 

As permitted by the standard, the Group will apply the modified retrospective approach with no restatement of prior year. 
On adoption of IFRS 16 the expected impact is approximately £333 million increase in non-current assets and £333 million 
increase in liabilities. 

IFRIC 23 ‘Uncertainty over income tax treatments’ will be effective, subject to EU endorsement, for the period beginning 
1 October 2019. The interpretation clarifies how to apply the recognition and measurement requirements in IAS 12 when 
there is uncertainty over income tax treatments. The adoption of this interpretation is not expected to have a material 
effect on the Group’s net assets or results.

PRIOR PERIOD RE-STATEMENTS REQUIRED FOLLOWING ACCOUNTING STANDARD ADOPTION

£ million unless otherwise indicated

Revenue

Duty and similar items

Net revenue

Europe

Americas

Africa, Asia & Australasia

Distribution

Eliminations

Other cost of sales

Gross profit

Distribution, advertising and selling costs

Administrative and other expenses

Operating profit

Year ended 30 September 2018

Previously 
reported

IFRS 15 
adjustment

30,524 

(15,125)

15,399 

3,812 

1,823 

2,095 

8,383 

(714)

(8,949)

6,450 

(2,441)

(1,602)

2,407 

(458)

425 

(33)

(289)

425 

(169)

– 

– 

(407)

(440)

440 

– 

– 

Restated

30,066 

(14,700)

15,366 

3,523 

2,248 

1,926 

8,383 

(714)

(9,356)

6,010 

(2,001)

(1,602)

2,407

108

Imperial Brands | Annual Report and Accounts 2019

2. CRITICAL ACCOUNTING ESTIMATES AND JUDGEMENTS

The Group makes estimates and judgements associated with accounting entries which will be affected by future events. 
Estimates and judgements are continually evaluated based on historical experience, and other factors, including current 
information that helps form a forward-looking view of expected future outcomes.

Estimates involve the determination of the quantum of accounting balances to be recognised. Judgements typically involve 
decisions such as whether to recognise an asset or liability.

The actual amounts recognised in the future may deviate from these estimates and judgements. The estimates and 
judgements that have a significant risk of causing a material adjustment to the carrying amounts of assets and liabilities 
within the next financial year are discussed below.

INTANGIBLE ASSETS

Judgements typically include determining both the existence and valuation of these type of assets when they are acquired, 
particularly where they arise as part of a business acquisition. Assets are only recognised when it is judged that the Group 
has beneficial right to the use of the assets as guided by applicable Accounting Standards. The valuation of these assets 
requires estimates of initial current and future carrying values. Estimation is also required in the assessment of the future 
life of these assets.

INITIAL CARRYING VALUE

The Group allocates the purchase price of acquired businesses to their identifiable tangible and intangible assets, including 
goodwill. For major acquisitions the Group engages external consultants to assist in the valuation of identifiable intangible 
assets. On acquisition intangible assets are valued at fair value using the income method. The valuation process is based on 
associated future cash flows and is also dependent on assumptions about economic factors and business strategy. Goodwill 
represents the excess of value transferred to the seller in return for control of the acquired business together with the 
fair value of any previously held equity interest in that business over the Group’s share of the fair value of the identifiable 
net assets.

DETERMINATION OF USEFUL ECONOMIC LIFE

For non-goodwill intangible assets, there are critical judgements required in determining whether the asset has an 
indefinite useful economic life, or not. The Davidoff cigarette trademark and some premium cigar trademarks are currently 
considered to have indefinite lives, based on the fact that they are established international brands with global potential.

AMORTISATION AND IMPAIRMENT

For non-indefinite life assets, which are amortised, the useful economic life and recoverable amounts are estimated based 
upon the expectation of the amount and time period during which an intangible asset will support future cashflows. Due to 
estimation uncertainties the useful economic lives and associated amortisation rates have to be reviewed and revised where 
necessary. In addition, where there are indications that the current carrying value of an intangible asset is greater than its 
recoverable amount, impairment in the carrying value of the asset may be required.

Factors considered important that could trigger an impairment review of intangible assets include the following:

•  significant underperformance relative to historical or projected future operating results; 

•  significant changes in the manner of the use of the acquired assets or the strategy for the overall business; and 

•  significant negative industry or economic trends. 

The complexity of the estimation process and issues related to the assumptions, risks and uncertainties inherent in 
the application of the Group’s accounting estimates in relation to intangible assets affect the amounts reported in the 
financial statements, especially the estimates of the expected useful economic lives and the carrying values of those 
assets. If business conditions were different, or if different assumptions were used in the calculation of accounting 
estimates, it is likely that materially different amounts could be reported in the Group’s financial statements. 

Indefinite life intangible assets, including goodwill, are subject to annual impairment testing where an assessment of 
the carrying value of the asset against its recoverable amount is undertaken. There are uncertainties associated with 
estimating the valuation of the recoverable amount. 

Details of goodwill and intangible asset impairment assessments are included in note 12.

INCOME TAXES

Judgement is involved in determining whether the Group is subject to a tax liability or not in line with tax law. Where 
liabilities exist estimation is often required to determine the potential future tax payments.

The Group is subject to income tax in numerous jurisdictions and significant judgement is required in determining the 
provision for tax. There are many transactions and calculations for which the ultimate tax determination is uncertain. 
The Group recognises provisions for tax based on estimates of the taxes that are likely to become due. Where the final tax 
outcome is different from the amounts that were initially recorded, such differences will impact the current income tax and 
deferred tax provisions in the period in which such determination is made. Consideration of the judgements surrounding 
certain tax positions are applicable to the Group and consideration of the valuation estimates related to tax provisions are 
given in note 8 to these financial statements.

www.imperialbrandsplc.com

109

FINANCIALSGOVERNANCEPERFORMANCESTRATEGYOVERVIEWNOTES TO THE FINANCIAL STATEMENTS continued

LEGAL PROCEEDINGS AND DISPUTES

The Group reviews outstanding legal cases following developments in the legal proceedings at each balance sheet date, 
considering the nature of the litigation, claim or assessment; the legal processes and potential level of damages in the 
jurisdiction in which the litigation, claim or assessment has been brought; the progress of the case (including progress after 
the date of the financial statements but before those statements are issued); the opinions or views of legal counsel and other 
advisers; experience of similar cases; and any decision of the Group’s management as to how it will respond to the litigation, 
claim or assessment.

Judgement is required as to whether a liability exists. Where a liability is determined there can be a degree of estimation 
of the potential level of damages expected. Key areas of judgement include consideration as to whether certain claims 
associated with the acquisition of certain brands specifically in respect of three of the four US states that are not parties to 
the Master Settlement Agreement (MSA) are likely to succeed, and the likely outcome of a number of product liability claims. 
More detail as to the considered position on these claims is given in both note 29 of the financial statements and within the 
Directors’ Report – update on Tobacco and e-vapour related litigation.

To the extent that the Group’s assessments at any time do not reflect subsequent developments or the eventual outcome of 
any claim, its future financial statements may be materially affected, with a favourable or adverse impact upon the Group’s 
operating profit, financial position and liquidity.

RETIREMENT BENEFITS

Accounting for retirement benefits uses a number of accounting estimates. The Group holds a number of defined benefit 
retirement schemes across various jurisdictions. The valuation of these schemes requires estimates of various market, 
demographic and mortality assumptions, which are fully reviewed by external actuaries. Full disclosure of the estimates 
used in retirement benefit accounting is included within note 23.

PROVISIONS

Provision accounting involves judgement as to whether a liability should be recognised and requires estimates of the 
quantum of any such liability. The Group holds provisions where appropriate in respect of estimated future economic 
outflows, principally for restructuring activity and excise tax, which arise due to past events. Estimates are based on 
management judgement and information available at the balance sheet date. Actual outflows may not occur as anticipated, 
and estimates may prove to be incorrect, leading to further charges or releases of provisions as circumstances dictate.

The main area of estimation risk relates to the estimation of restructuring provisions associated with various plans to 
transform the business. These include the cost of factory closures, scaling down of capacity and other structural changes 
to the business. These programmes are run as discrete projects with controls over the expected costs and the associated 
accounting impacts. The calculation of restructuring provisions includes estimation challenges relating to asset 
remediation costs, the valuation of disposals and termination costs. More details relating to the estimates associated 
with these restructuring programmes can be found in notes 5 and 24.

INVENTORY PROVISIONS

Provisions for excess or slow-moving inventory are calculated with reference to the levels of inventory carried, the expected 
useful life of the product and forecast future product sales. In the year, a slow-moving inventory provision of £34 million was 
created for NGP products using expected product ageing and future sell-out rates as the key assumptions for this judgement. 
Sell-out rates, which are judgemental, take into account the impact of planned trade promotions and pricing decisions 
which in turn influence the level of inventory usage. Ageing takes into account expected product shelf life and any other 
factors which may result in the product not being sold, such as packaging or regulatory changes. The current estimate has 
not anticipated any change to the US regulatory environment. The provision would increase to £57 million if no growth was 
applied to future sell-out rates for this category.

ASSETS HELD FOR SALE

On 30 April 2019 the Group announced its intention to sell the Premium Cigar Division. Judgement has been required 
as to whether the disposal process has advanced sufficiently to meet the requirements of IFRS 5 and therefore the assets 
presented as assets held for sale. As at 30 September 2019 these assets have been judged to meet this criteria, and have 
been presented accordingly. Additionally, the carrying value of these assets has been considered for impairment prior 
to reclassification. See note 11 for further details.

CONTROL OF LOGISTA

A key judgement relates to whether the Group has effective control of Logista sufficient that the Group can consolidate 
this entity within its Group accounts in line with the requirements of IFRS 10 Consolidated Financial Statements. The 
Group holds 50.01 per cent of the voting shares. The Group has reviewed its control of Logista. The Group continues to 
have Director presence on the Board of Logista, representing 4 out of 10 Directors. The Group has powers to control as 
set out in the Relationship Framework Agreement which specifies certain areas of operation reserved for shareholder 
approval and through these measures the Group is able to exercise control of Logista. The Group has therefore concluded 
that it continues to be appropriate to recognise Logista as a fully consolidated subsidiary.

110

Imperial Brands | Annual Report and Accounts 2019

3. SEGMENT INFORMATION

Imperial Brands comprises two distinct businesses – Tobacco & NGP and Distribution. The Tobacco & NGP business 
comprises the manufacture, marketing and sale of Tobacco & NGP and Tobacco & NGP-related products, including sales to 
(but not by) the Distribution business. The Distribution business comprises the distribution of Tobacco & NGP products for 
Tobacco & NGP product manufacturers, including Imperial Brands, as well as a wide range of non-Tobacco & NGP products 
and services. The Distribution business is run on an operationally neutral basis ensuring all customers are treated equally, 
and consequently transactions between the Tobacco & NGP and Distribution businesses are undertaken on an arm’s length 
basis reflecting market prices for comparable goods and services.

On 1 October 2018 we reorganised the Tobacco & NGP business to manage our footprint based on geographic proximity 
changing from the previous approach of grouping markets based on their growth and returns profiles. The managerial and 
internal reporting structures of the business have been revised to reflect the new structure. Following the introduction of 
these changes we have revised our segmental reporting as required under IFRS 8.

The function of Chief Operating Decision Maker (defined in IFRS 8), which is to review performance and allocate resources, 
is performed by the Board and the Chief Executive, who are regularly provided with information on our segments. This 
information is used as the basis of the segment revenue and profit disclosures provided below. The main profit measure 
used by the Board and the Chief Executive is adjusted operating profit. Segment balance sheet information is not provided 
to the Board or the Chief Executive. 

Our reportable segments are Europe, Americas, Africa, Asia & Australasia (AAA) and Distribution. Operating segments are 
comprised of geographical groupings of business markets. The main Tobacco & NGP business markets within the Europe, 
Americas and AAA reportable segments are:

Europe – United Kingdom, Germany, Spain, France, Italy, Greece, Sweden, Norway, Belgium, Netherlands, Ukraine 
and Poland.

Americas – United States and Canada.

AAA – Australia, Japan, Russia, Saudi Arabia, Taiwan and our African markets including Algeria and Morocco (also 
includes premium cigar, which is run as a separate business within AAA. Premium cigar primarily manufactures 
within the AAA geography but does make sales in countries outside of this area). 

TOBACCO & NGP

£ million unless otherwise indicated

Revenue

Net revenue

Operating profit 

Adjusted operating profit

Adjusted operating margin %

DISTRIBUTION
£ million unless otherwise indicated

Revenue

Distribution fees

Operating profit 

Adjusted operating profit

Adjusted operating margin %

REVENUE

£ million

Tobacco & NGP

Europe

Americas

Africa, Asia & Australasia

Total Tobacco & NGP

Distribution

Eliminations

Total Group

2019

23,418 

7,998 

2,074 

3,531 

44.1 

2019

8,969 

1,015 

137 

232 

22.9 

Total  
revenue

14,183 

3,123 

5,121 

22,427 

8,383 

(744)

30,066 

Total  
revenue

14,152 

3,358 

5,908 

23,418 

8,969 

(793)

31,594 

2019

External  
revenue

13,359 

3,358 

5,908 

22,625 

8,969 

– 

31,594 

RECONCILIATION FROM TOBACCO & NGP REVENUE TO TOBACCO & NGP NET REVENUE

£ million

Revenue

Duty and similar items

Sale of peripheral products

Net Revenue

2019

23,418 

(15,394)

(26)

7,998 

Restated  
2018

22,427 

7,697 

2,282 

3,557 

46.2

2018

8,383 

989 

128 

212 

21.4 

Restated 
2018

External  
revenue

13,439 

3,123 

5,121 

21,683 

8,383 

– 

30,066 

Restated  
2018

22,427 

(14,700)

(30)

7,697 

www.imperialbrandsplc.com

111

FINANCIALSGOVERNANCEPERFORMANCESTRATEGYOVERVIEWNOTES TO THE FINANCIAL STATEMENTS continued

TOBACCO & NGP NET REVENUE

£ million

Europe

Americas

Africa, Asia & Australasia

Total Tobacco & NGP

2019

3,636 

2,472 

1,890 

7,998 

Restated 
2018

3,523 

2,248 

1,926 

7,697 

ADJUSTED OPERATING PROFIT AND RECONCILIATION TO PROFIT BEFORE TAX
£ million

2019

2018

Tobacco & NGP

Europe

Americas

Africa, Asia & Australasia

Total Tobacco & NGP

Distribution

Eliminations

Adjusted operating profit

Acquisition and disposal costs – Tobacco & NGP

Amortisation and impairment of acquired intangibles – Tobacco & NGP

Amortisation of acquired intangibles – Distribution

Excise tax provision – Tobacco & NGP

Administration of UK distributor – Tobacco & NGP

Fair value adjustment of acquisition consideration – Tobacco & NGP

Restructuring costs

Operating profit

Net finance costs

Share of profit of investments accounted for using the equity method

Profit before tax

1,699 

1,068 

764 

3,531 

232 

(14)

3,749 

(22)

(1,033)

(85)

(139)

– 

(129)

(144)

2,197 

(562)

55 

1,690 

1,701 

1,036 

820 

3,557 

212 

(3)

3,766 

– 

(970)

(83)

– 

(110)

– 

(196)

2,407 

(626)

42 

1,823 

See statement of other comprehensive income for details of excise tax provision, fair value adjustment of acquisition 
consideration and administration of UK distributor. See notes 11 and 12 for details on amortisation and impairment, 
note 11 for details of acquisition and disposal costs, and note 5 for details of restructuring costs.

OTHER INFORMATION

£ million

Tobacco & NGP

Europe

Americas

Africa, Asia & Australasia

Total Tobacco & NGP

Distribution

Total Group

2019

2018

Additions  
to property, 
plant and 
equipment 

Depreciation  
and software  
amortisation 

Additions  
to property, 
plant and 
equipment 

Depreciation 
and software  
amortisation 

156 

48 

60 

264 

36 

300 

93 

33 

39 

165 

35 

200 

109 

53 

53 

215 

39 

254 

103 

33 

42 

178 

34 

212 

ADDITIONAL GEOGRAPHIC ANALYSIS

External revenue and non-current assets are presented for the UK and for individually significant countries. The Group’s 
products are sold in over 160 countries.

£ million

UK

Germany

France

USA

Other

Total Group

2019

2018

External 
revenue 

Non-current  
assets

External 
revenue 

Non-current  
assets

3,939 

3,675 

3,599 

3,427 

16,954 

31,594 

110 

3,383 

2,532 

7,061 

7,570 

20,656 

4,153 

3,772 

3,575 

3,154 

15,412 

30,066 

109 

3,351 

2,597 

7,037 

8,759 

21,853 

Non-current assets comprise intangible assets, property, plant and equipment, and investments accounted for using the 
equity method. 

112

Imperial Brands | Annual Report and Accounts 2019

4. PROFIT BEFORE TAX

Profit before tax is stated after charging/(crediting):

£ million

Raw materials and consumables used

Changes in inventories of finished goods – Tobacco & NGP

Changes in inventories of finished goods – Distribution

Depreciation and impairment of fixed assets

Amortisation and impairment of intangible assets

Acquisition and disposal costs

Operating lease charges

Net foreign exchange (gains)/losses

Write down of inventories

Profit on disposal of non-current assets

Impairment of trade receivables

2019

964 

2,679 

6,180 

183 

1,162 

22 

53 

(68)

52 

(19)

9 

ANALYSIS OF FEES PAYABLES TO PRICEWATERHOUSECOOPERS LLP AND ITS ASSOCIATES
£ million

2019

Audit of Parent Company and consolidated financial statements

Audit of the Company’s subsidiaries

Audit of joint venture entities

Audit related assurance services 

Other services

2.0 

4.4 

0.4 

0.8 

7.6 

0.2 

7.8 

2018

927 

2,410 

5,520 

176 

1,090 

– 

57 

52 

28 

(76)

9 

2018

1.2 

4.2 

0.4 

0.3 

6.1 

0.2 

6.3 

In addition to the above, PricewaterhouseCoopers LLP audit the individual pension schemes in the UK and Ireland. Fees for 
these audits total £55.8 thousand (2018: £53.2 thousand).

5. RESTRUCTURING COSTS
£ million

Employment related 

Asset impairments

Other charges

Restructuring costs analysed by workstream:

£ million

Cost optimisation programme

Acquisition integration costs

2019

96 

29 

19 

144 

2019

144 

– 

144 

2018

170 

3 

23 

196 

2018

181 

15 

196 

The cost optimisation programme (Phase I announced in 2013 and Phase II announced in November 2016) is part of the 
Group’s change in strategic direction to achieve a unique, non-recurring and fundamental transformation of the business. 
The costs of factory closures and implementation of a standardised operating model are considered to be one off as they 
are a permanent scaling down of capacity and a once in a generation transformational change respectively. The cost 
optimisation programme is a discrete, time bound project which, given its scale, will be delivered over a number of years 
and once delivered the associated restructuring costs will cease.

Costs of implementing cost savings that do not arise from the change in strategic direction are excluded from 
restructuring costs.

The charge for the year of £144 million (2018: £181 million) relates to our two cost optimisation programmes announced 
in 2013 and 2016. 

In 2019 the cash cost of Phase I of the programme was £24 million (2018: £43 million) and £108 million (2018: £173 million) 
for Phase II, bringing the cumulative net cash cost of the programme to £958 million (Phase I £545 million, Phase II 
£413 million).

Cost optimisation programme Phase I is expected to have a cash implementation cost in the region of £600 million 
in respect of the savings of £300 million per annum that the programme has generated by 2018 (the last year of the 
programme), and Phase II is expected to have a cash implementation cost in the region of £750 million, generating 
savings of a further £300 million per annum by 2020. 

The total restructuring cash spend in the year was £146 million (2018: £241 million).

Restructuring costs are included within administrative and other expenses in the consolidated income statement.

www.imperialbrandsplc.com

113

FINANCIALSGOVERNANCEPERFORMANCESTRATEGYOVERVIEWNOTES TO THE FINANCIAL STATEMENTS continued

6. DIRECTORS AND EMPLOYEES
EMPLOYMENT COSTS
£ million

Wages and salaries

Social security costs

Other pension costs (note 23)

Share-based payments (note 26)

2019

826 

178 

81 

23 

1,108 

2018

836 

173 

90 

26 

1,125 

Details of Directors’ emoluments and interests, and of key management compensation which represent related party 
transactions requiring disclosure under IAS 24, are provided within the Directors’ Remuneration Report. The Directors’ 
Remuneration Report, on pages 66-85, includes details on salary, benefits, pension and share plans. These disclosures 
form part of the financial statements. 

NUMBER OF PEOPLE EMPLOYED BY THE GROUP DURING THE YEAR

Tobacco & NGP 

Distribution

At 30  
September

26,400 

6,300 

32,700 

2019

Average

26,000 

6,300 

32,300 

At 30  
September

27,100 

6,200 

33,300 

NUMBER OF PEOPLE EMPLOYED BY THE GROUP BY LOCATION DURING THE YEAR

European Union

Americas

Rest of the World

At 30  
September

15,600 

8,400 

8,700 

32,700 

2019

Average

15,500 

8,200 

8,600 

32,300 

At 30  
September

15,700 

8,600 

9,000 

33,300 

2018

Average

27,200 

6,100 

33,300 

2018

Average

15,400 

8,500 

9,400 

33,300 

7. NET FINANCE COSTS
RECONCILIATION FROM REPORTED NET FINANCE COSTS TO ADJUSTED NET FINANCE COSTS

£ million

Reported net finance costs

Fair value gains on derivative financial instruments 

Fair value losses on derivative financial instruments 

Exchange gains/(losses) on financing activities

Net fair value and exchange losses on financial instruments

Interest income on net defined benefit assets (note 23)

Interest cost on net defined benefit liabilities (note 23)

Post-employment benefits net financing cost

Adjusted net finance costs

Comprising

Interest on bank deposits

Interest on bank and other loans

Adjusted net finance costs

2019

562 

665 

(839)

67 

(107)

142 

(147)

(5)

450 

(16)

466 

450 

2018

626 

492 

(567)

(51)

(126)

129 

(142)

(13)

487 

(10)

497 

487 

114

Imperial Brands | Annual Report and Accounts 2019

8. TAX
ANALYSIS OF CHARGE IN THE YEAR
£ million

Current tax

UK corporation tax 

Overseas tax

Total current tax

Deferred tax movement

Total tax charged to the consolidated income statement

RECONCILIATION FROM REPORTED TAX TO ADJUSTED TAX

2019

2018

101 

420 

521 

88 

609 

55 

367 

422 

(26)

396 

The table below shows the tax impact of the adjustments made to reported profit before tax in order to arrive at the adjusted 
measure of earnings disclosed in note 10.

£ million

Reported tax

Deferred tax on amortisation and impairment of acquired intangibles

Excise tax provision

Administration of UK distributor

Tax on net fair value and exchange movements on financial instruments 

Tax on post-employment benefits net financing cost

Tax on restructuring costs

Deferred tax impact of US tax reforms

Tax on unrecognised losses 

Adjusted tax charge

2019

609 

9 

15 

– 

31 

4 

35 

– 

(61)

642 

2018

396 

196 

– 

21 

22 

5 

55 

29 

(76)

648 

The use of adjusted measures is explained in note 1, Accounting Policies (Use of Adjusted Measures).

FACTORS AFFECTING THE TAX CHARGE FOR THE YEAR

The tax on the Group’s profit before tax differs from the theoretical amount that would arise using the average of the enacted 
UK corporation tax rates for the year of 19.0 per cent (2018: 19.0 per cent) as follows:

£ million

Profit before tax 

Tax at the UK corporation tax rate 

Tax effects of:

Differences in effective tax rates on overseas earnings

Movement in provision for uncertain tax positions

Remeasurement of deferred tax balances

Remeasurement of deferred tax balances arising from changes in tax rates

Deferred tax on unremitted earnings

Permanent differences

Adjustments in respect of prior years

Total tax charged to the consolidated income statement

2019

1,690 

321 

(66)

16 

87 

– 

15 

243 

(7)

609 

2018

1,823 

346 

(44)

10 

51 

(68)

26 

66 

9 

396 

Differences in effective tax rates on overseas earnings represents the impact of worldwide profits being taxed at rates 
different from 19.0 per cent. The effective tax rate benefits from internal financing arrangements between group subsidiaries 
in different countries which are subject to differing tax rates and legislation and the application of double taxation treaties. 

Remeasurement of deferred tax balances includes £35 million (2018: £35 million) in relation to the de-recognition of deferred 
tax assets for tax losses in the Group’s Dutch business. The Group’s assessment of the recoverability of deferred tax assets is 
based on a review of underlying performance of subsidiaries, changes in tax legislation and the interpretation thereof and 
changes in the group structure.

The remeasurement of deferred tax balances arising from changes in tax rates for the year is nil (2018: £68 million). 
In respect of the previous year this included £29 million in relation to the remeasurement of deferred tax assets and 
liabilities on US liabilities and assets following the enactment of tax rate reductions and £39 million in relation to the 
remeasurement of deferred tax liabilities on French assets following the enactment of future tax rate reductions which 
were effective for the Group from 1 October 2019.

During the year the Group has provided for deferred tax on unremitted earnings of £15 million (2018: £26 million). 
The tax will arise on the distribution of profits through the group and on planned group simplification. 

Permanent differences include £4 million (2018: £5 million) in respect of non-deductible exchange losses and £21 million 
(2018: £26 million) in respect of non-deductible interest expense, £32 million (2018: nil) in respect of non-deductible 
contingent consideration and £147 million (2018: nil) in respect of an impairment of goodwill and equity investments 
in the Premium Cigar Division.

www.imperialbrandsplc.com

115

FINANCIALSGOVERNANCEPERFORMANCESTRATEGYOVERVIEWNOTES TO THE FINANCIAL STATEMENTS continued

MOVEMENT ON THE CURRENT TAX ACCOUNT
£ million

At 1 October

Charged to the consolidated income statement

Credited to equity

Cash paid

Exchange movements

Other movements

At 30 September

2019

(122)

(521)

1 

522 

3 

(1)

(118)

The cash tax paid in the year is £1 million higher than the current tax charge (2018: £15 million lower). This arises as a 
result of timing differences between the accrual of income taxes and the actual payment of cash and the movement in 
the provision for uncertain tax positions.

£ million

Assets

Liabilities

UNCERTAIN TAX POSITIONS

2019

303 

(421)

(118)

2018

(123)

(422)

1 

407 

3 

12 

(122)

2018

164 

(286)

(122)

As an international business the Group is exposed to uncertain tax positions and changes in legislation in the jurisdictions 
in which it operates. The Group’s uncertain tax positions principally include cross border transfer pricing, interpretation of 
new or complex tax legislation and tax arising on the valuation of assets. 

Provisions arising from uncertain tax positions taken in the calculation of tax assets and liabilities are included within 
current tax liabilities. At 30 September 2019 the total value of these provisions, including foreign exchange movements, 
was £204 million (2018: £202 million). It is possible that amounts paid will be different from the amounts provided.

Management have assessed the Group’s provision for uncertain tax positions and have concluded that apart from the 
French matter referred to below, the provisions in place are not material individually or in aggregate, and that a reasonably 
possible change in the next financial year would not have a material impact to the results of the Group.

In November 2015 the Group received a challenge from the French tax authorities that could lead to additional tax 
liabilities of up to £240 million. The challenge concerns the valuation placed on the shares of Altadis Distribution France 
(now known as Logista France) following an intra-group transfer of shares in October 2012 and the tax consequences flowing 
from a potentially higher value that is argued for by the tax authorities. In September 2018 the dispute was heard before the 
Commission Nationale, an independent adjudication body, whose decision is advisory only. In October 2018 the Commission 
issued its report which was favourable to the Group’s position. In November 2018 a meeting was held with the French 
tax authorities to discuss the Commission’s decision. In December 2018 the French tax authorities issued their final 
assessments seeking the full amount of additional tax assessed (£240 million). In January 2019 the Group appealed against 
the assessment. The Group awaits the response of the French tax authorities. At this time it is appropriate to maintain the 
£42 million (2018: £42 million) held in the provision for uncertain tax positions in respect of this matter. 

The Group continues to monitor developments in relation to EU State Aid investigations. On 25 April 2019, the EU 
Commission’s final decision regarding its investigation into the UK’s Controlled Foreign Company regime was published. 
It concludes that the legislation up until December 2018 does partially represent State Aid. The UK Government has 
appealed to the European Court seeking annulment of the EU Commission’s decision. The Group, in line with a number 
of UK corporates, is making a similar application to the European Court. The UK Government is obliged to collect any State 
Aid granted pending the outcome of the European Court process. The Group has not received any indication from the UK 
Government as to the quantum of State Aid that it believes the Group has received, if any. The Group considers that the 
potential amount of additional tax payable remains between nil and £300 million depending on the basis of calculation. 
This does not include interest which would be chargeable on any recovery sought. Based upon current advice the Group 
does not consider any provision is required in relation to this investigation or any other EU State Aid investigation. The 
assessment of uncertain tax positions is subjective and significant management judgement is required. This judgement 
is based on current interpretation of legislation, management experience and professional advice. 

In 2017 new legislation was introduced in Russia, prospectively limiting the amount of production that could take place 
prior to new excise tax increases without being subject to a higher excise tax rate. On 28 September 2018, the Russian tax 
authorities issued a preliminary tax audit report for the calendar years 2014-2016 seeking to assess retrospectively additional 
excise and VAT with associated interest and penalties of approximately £132 million in respect of pre-production prior to 
new excise duty increases. In the event that the Russian tax authorities were to apply the same ruling to 2017, the Group 
estimates further excise and VAT with associated interest and penalties of £74 million could be assessed. The Group filed 
objections to the preliminary report which were discussed with the Russian tax authorities in November 2018. Subsequent 
to these discussions, additional audit measures were commenced by the tax authorities. A final report was received on 
26 August 2019, which assessed £119 million for the audit period, and an implied liability for 2017 estimated at £74 million. 
We appealed against the final report and are currently in discussion with the tax authorities on our appeal. 

The Group has complied with the Russian legislation since it became effective.

Based on the current state of discussions with the Russian tax authorities a provision of £139 million has been made. 
Tax relief associated with this provision is estimated at £15 million resulting in a net of tax provision of £124 million. 

116

Imperial Brands | Annual Report and Accounts 2019

9. DIVIDENDS
DISTRIBUTIONS TO ORDINARY EQUITY HOLDERS
£ million

Paid interim of 62.56 pence per share (2018: 122.33 pence, 2017: 111.21 pence)

•  Paid June 2017

•  Paid September 2017

•  Paid December 2017

•  Paid June 2018

•  Paid September 2018

•  Paid December 2018

•  Paid June 2019

•  Paid September 2019

Interim dividend paid

Proposed interim of 72.00 pence per share (2018: nil, 2017: nil)

•  To be paid December 2019

Interim dividend proposed

Proposed final of 72.01 pence per share (2018: 65.46 pence, 2017: 59.51 pence)

•  Paid March 2018

•  Paid March 2019

•  To be paid March 2020

Final dividend

2019

2018

2017

– 

– 

– 

– 

– 

– 

298 

298 

596 

683 

683 

– 

– 

683 

683 

– 

– 

– 

271 

271 

624 

– 

– 

247 

247 

567 

– 

– 

– 

– 

– 

1,166 

1,061 

– 

– 

– 

624 

– 

624 

– 

– 

567 

– 

– 

567 

Total ordinary share dividends of 206.57 pence per share  
(2018: 187.79 pence, 2017: 170.72 pence)

1,962 

1,790 

1,628 

The third interim dividend for the year ended 30 September 2019 of 72.00 pence per share amounts to a proposed dividend 
of £683 million, which will be paid in December 2019.

The proposed final dividend for the year ended 30 September 2019 of 72.01 pence per share amounts to a proposed 
dividend payment of £683 million in March 2020 based on the number of shares ranking for dividend at 30 September 2019, 
and is subject to shareholder approval. If approved, the total dividend paid in respect of 2019 will be £1,962 million (2018: 
£1,790 million). The dividend paid during 2019 is £1,844 million (2018: £1,676 million).

www.imperialbrandsplc.com

117

FINANCIALSGOVERNANCEPERFORMANCESTRATEGYOVERVIEWNOTES TO THE FINANCIAL STATEMENTS continued

10. EARNINGS PER ORDINARY SHARE

Basic earnings per share is based on the profit for the year attributable to the owners of the parent and the weighted average 
number of ordinary shares in issue during the year excluding shares held to satisfy the Group’s employee share schemes 
and shares purchased by the Company and held as treasury shares. Diluted earnings per share have been calculated by 
taking into account the weighted average number of shares that would be issued if rights held under the employee share 
schemes were exercised. No instruments have been excluded from the calculation for any period on the grounds that they 
are anti-dilutive.

£ million

Earnings: basic and diluted – attributable to owners of the Parent Company

2019

1,010 

2018

1,368 

Millions of shares

Weighted average number of shares:

Shares for basic earnings per share

Potentially dilutive share options

Shares for diluted earnings per share

Pence

Basic earnings per share

Diluted earnings per share

953.0 

1.9 

954.9 

106.0 

105.8 

952.4 

3.0 

955.4 

143.6 

143.2 

RECONCILIATION FROM REPORTED TO ADJUSTED EARNINGS AND EARNINGS PER SHARE

£ million unless otherwise indicated

Reported basic

Acquisition and disposal costs

Amortisation and impairment of acquired intangibles

Excise tax provision

Administration of UK distributor

Fair value adjustment of acquisition consideration

Net fair value and exchange movements on financial instruments 

Post-employment benefits net financing cost

Restructuring costs

Deferred tax impact of US tax reforms

Tax on unrecognised losses 

Adjustments above attributable to non-controlling interests

Adjusted 

Adjusted diluted

11. ASSETS HELD FOR SALE

Earnings 
per share 
(pence) 

106.0 

2.3 

116.4 

13.0 

– 

13.5 

8.0 

0.1 

11.4 

– 

6.4 

(3.8)

273.3 

272.8 

2019

2018

Earnings

1,010 

22 

1,109 

124 

– 

129 

76 

1 

109 

– 

61 

(36)

Earnings 
per share 
(pence) 

143.6 

– 

90.0 

– 

9.3 

– 

10.9 

0.8 

14.9 

(3.0)

8.0 

(2.3)

Earnings

1,368 

– 

857 

– 

89 

– 

104 

8 

141 

(29)

76 

(22)

2,605 

2,605 

272.2 

271.3 

2,592 

2,592 

On 30 April 2019 the Group announced its intention to sell the Premium Cigar Division. At 30 September 2019, the Group has 
assessed the IFRS 5 criteria for presentation of the business as held for disposal. Given the Group’s stated commitment to 
complete the disposal, the significant work performed to separate the business, and significant progress made on delivery 
of a new, alternative ownership, the Group has reconfirmed that the IFRS 5 criteria have been met and therefore it is highly 
probable that a disposal transaction will be completed. The Group has therefore presented the net assets of the Premium 
Cigar Division business as current assets and liabilities held for disposal.

When the sale of the Premium Cigar Division completes a gain or loss will arise. There are currently cumulative foreign 
exchange gains recognised in the foreign exchange translation reserve relating to prior retranslations of non-sterling 
assets held by the Division. On completion, these gains will be recycled from the foreign exchange translation reserve 
to the income statement and included in the profit or loss on disposal. 

The amount of the gains that will be recycled is uncertain as that amount will be affected by movements in foreign 
exchange rates up to the date of completion. We currently estimate the associated cumulate foreign exchange gains 
at 30 September 2019 to be in the region of £300 million-£400 million.

IMPAIRMENT TESTING

The Premium Cigar Division has been presented as held for disposal at 30 September 2019 and as a consequence of this 
an impairment test has been undertaken to assess the carrying value of the associated assets on a fair value less cost of 
sale basis. This test involves an assessment of the level of proceeds expected to be achieved on completion of the disposal, 
less transaction tax and costs with a comparison of this figure to the carrying value of the net assets. Since bid offers are 
an observable input not based on a quoted price the fair value is based on a level 2 valuation under IFRS 13.

118

Imperial Brands | Annual Report and Accounts 2019

The negotiations for the sale of the business are ongoing and although a range of bids have been received, there is uncertainty 
as to the level of disposal proceeds that will actually be achieved. A range of the current bids has been assessed in order to 
determine an expected level for the disposal proceeds. We do not expect that the actual proceeds will vary significantly to 
the amount used to determine the fair value and therefore no further disclosure of sensitivities has been given. However, 
given that disposal price is an estimate it is possible that a gain or loss will still arise on completion. 

The test indicated an impairment and associated cost of disposal charge of £525 million. This has been primarily adjusted 
against the carrying value of goodwill and equity investments held by the Premium Cigar Division. The impairment amount 
is sensitive to the level of the estimated disposal proceeds, any reduction in the expected amount of these proceeds would 
result in a higher impairment and vice-versa. The goodwill and equity investment values included in the current assets held 
for disposal have been adjusted accordingly. 

The assets and liabilities classified as held for disposal are as follows:

£ million

Non-current assets

Intangible assets

Property, plant and equipment

Investments accounted for using the equity method

Trade and other receivables

Deferred tax assets

Current assets

Inventories

Trade and other receivables

Cash and cash equivalents

Total assets

Current liabilities

Trade and other payables

Provisions

Total liabilities

Net assets

12. INTANGIBLE ASSETS

£ million

Cost

At 1 October 2018

Additions

Acquisitions

Disposals

Reclassifications

Transferred to held for disposal (note 11)

Exchange movements

At 30 September 2019

Amortisation and impairment

At 1 October 2018

Amortisation charge for the year1

Impairment

Disposals

Reclassifications

Exchange movements

Accumulated amortisation

Accumulated impairment

At 30 September 2019

Net book value

At 30 September 2019

2019

138 

26 

574 

52 

11 

801 

228 

244 

14 

486 

1,287 

(172) 

(4) 

(176) 

(176) 

1,111 

2019

Intellectual 
property and
product 
development

Goodwill

Supply 
agreements

Software

Total

 14,040 

12,701 

1,421 

31 

– 

– 

– 

– 

161 

14,232 

1,577 

– 

273 

– 

– 

(3)

– 

1,847 

1,847 

66 

– 

(1)

– 

(136)

391 

2 

– 

– 

(2)

(2)

4 

378 

52 

– 

(15)

4 

– 

2 

28,540 

151 

– 

(16)

2 

(138)

558 

13,021 

1,423 

421 

29,097 

6,472 

515 

18 

(1)

– 

165 

6,777 

392 

7,169 

1,131 

85 

– 

– 

– 

4 

1,220 

– 

1,220 

243 

34 

– 

(13)

– 

1 

265 

– 

265 

9,423 

634 

291 

(14)

– 

167 

8,262 

2,239 

10,501 

12,385 

5,852 

203 

156 

18,596 

1.   Amortisation of acquired intangibles excluded from adjusted operating profit comprises amortisation on intellectual property of £515 million (2018: £941 million), 
impairment on intellectual property of £8 million (2018: nil) and amortisation on supply agreements of £85 million (2018: £112 million). An adjustment is made for 
impairment on internally generated intellectual property of £10 million (2018: £1 million). 

www.imperialbrandsplc.com

119

FINANCIALSGOVERNANCEPERFORMANCESTRATEGYOVERVIEWNOTES TO THE FINANCIAL STATEMENTS continued

£ million

Cost

At 1 October 2017

Additions

Acquisitions

Disposals

Reclassifications

Exchange movements

At 30 September 2018

Amortisation and impairment

At 1 October 2017

Amortisation charge for the year1

Disposals

Reclassifications

Exchange movements

Accumulated amortisation

Accumulated impairment

At 30 September 2018

Net book value

At 30 September 2018

Goodwill 

Intellectual 
property 

Supply 
agreements 

Software 

2018

Total 

13,833 

12,430 

1,401 

343 

28,007 

3 

63 

– 

(6)

147 

14,040 

1,568 

– 

– 

– 

9 

– 

1,577 

1,577 

8 

68 

(7)

– 

202 

12,701 

5,452 

942 

(4)

– 

82 

6,098 

374 

6,472 

– 

– 

– 

6 

14 

47 

– 

(13)

– 

1 

58 

131 

(20)

– 

364 

1,421 

378 

28,540 

1,008 

112 

– 

– 

11 

1,131 

– 

1,131 

216 

36 

(10)

 – 

1 

243 

– 

243 

8,244 

1,090 

(14)

– 

103 

7,472 

1,951 

9,423 

12,463 

6,229 

290 

135 

19,117 

Intellectual property mainly comprises brands acquired in the USA in 2015 and through the purchases of Altadis in 2008 
and Commonwealth Brands in 2007. 

Supply agreements include Distribution customer relationships. All were acquired as part of the Altadis purchase.

Intangible amortisation and impairment are included within administrative and other expenses in the consolidated 
income statement.

Amortisation and impairment in respect of intangible assets other than software and internally generated intellectual 
property are treated as reconciling items between reported operating profit and adjusted operating profit. 

ACQUISITIONS

For each acquisition, an exercise to value the net assets and apportion the consideration has taken place and the values 
have been recognised in the year end accounts. We engaged external consultants to assist in the valuation of the intangible 
assets, which make up the most significant element of the assets acquired and have been valued using the income method. 

Adjustments to provisional fair values are made up to 12 months from the original acquisition date with any revisions to 
contingent consideration or asset values being adjusted through goodwill. Goodwill represents the value of the accumulated 
workforces and synergies expected to be realised following the acquisition.

VON ERL

On 14 June 2017 Imperial’s subsidiary, Fontem Ventures B.V., completed the acquisition of 50 per cent plus one share of 
Von Erl Gmbh for an initial cash consideration of £17 million plus an estimated contingent consideration of £15 million 
payable on performance measures being achieved. In August 2018 and August 2019 total payments of £20 million were 
made to purchase an additional share capital, taking the total shareholding to 70 per cent. On 2 October 2019 a final 
agreement to pay €140 million was made to purchase the remaining equity in Von Erl, making it a fully owned subsidiary.

NERUDIA

On 23 October 2017, the Group acquired 100 per cent of the share capital of Nerudia Limited for an estimated total 
cash consideration of £86 million, comprised of an initial consideration of £64 million plus an estimated contingent 
consideration of £22 million. The maximum amount of contingent consideration payable is £42 million with the amount 
payable based on certain performance targets being met.

120

Imperial Brands | Annual Report and Accounts 2019

GOODWILL AND INTANGIBLE ASSET IMPAIRMENT REVIEW

Goodwill is allocated to groups of cash-generating units (CGUGs) that are expected to benefit from the business combination 
in which the goodwill arose. For the Tobacco & NGP business CGUGs are based on the markets where the business operates 
and are grouped in line with the divisional structure in operation during the year. The groupings represent the lowest level 
at which goodwill is monitored for internal management purposes. A summary of the carrying value of goodwill and 
intangible assets with indefinite lives is set out below.

£ million

Europe

Americas

Africa, Asia & Australasia

Premium Cigar Division

Tobacco & NGP

Distribution

2019

Intangible  
assets with 
indefinite 
lives

342 

– 

136 

– 

478 

– 

478 

Goodwill

4,602 

4,225 

1,819 

– 

10,646 

1,739 

12,385 

2018

Intangible 
assets with 
indefinite 
lives

345 

136 

– 

126 

607 

– 

607 

Goodwill

4,522 

4,153 

1,787 

258 

10,720 

1,743 

12,463 

Goodwill has arisen principally on the acquisitions of Reemtsma in 2002 (all CGUGs), Commonwealth Brands in 2007 (USA), 
Altadis in 2008 (all CGUGs) and ITG Brands in 2015 (USA).

The Group tests goodwill and intangible assets with indefinite lives for impairment annually, or more frequently if there 
are any indications that impairment may have arisen. The value of a CGUG is based on value-in-use calculations. These 
calculations use cash flow projections derived from financial plans which are based on detailed bottom-up market-by-
market forecasts of projected sales volumes for each product line. These forecasts reflect, on an individual market basis, 
numerous assumptions and estimates regarding anticipated changes in market size, prices and duty regimes, consumer 
uptrading and downtrading, consumer preferences and other changes in product mix, based on long-term market trends, 
market data, anticipated regulatory developments, and management experience and expectations. We consider that pricing, 
market size, market shares and cost inflation are the key assumptions used in our plans.

GROWTH RATES AND DISCOUNT RATES USED

The compound annual growth rates implicit in these value-in-use calculations are shown below.

%

Europe

Americas

Africa, Asia & Australasia 

Distribution

Pre-tax  
discount rate

Initial growth 
rate 

Long-term  
growth rate

2019

9.6 

8.9 

10.3 

9.3 

1.1 

3.9 

1.6 

2.5 

0.2 

2.5 

0.1 

1.6 

Cash flows from the business plan period are extrapolated out to year five using the implicit growth rate, shown in the table 
above as the initial growth rate. Estimated long-term weighted average compound growth rates of between 0.1 per cent and 
2.5 per cent are used beyond year five.

Long-term growth rates are based on management’s long-term expectations, taking account of industry specific factors 
such as the nature of our products, the role of excise in government fiscal policy, and relatively stable and predictable 
long-term macro trends in the tobacco industry.

Discount rates used are based on the Group’s weighted average cost of capital adjusted for the different risk profiles of the 
CGUs. Our impairment projections are prepared under the basis set out in IAS 36 which can differ from our internal plans. 

Our impairment testing confirms there are sufficient cashflows to support the current carrying values of the goodwill held 
at 30 September 2019. Any reasonable movement in the assumptions used in the impairment tests would not result in 
an impairment.

PREMIUM CIGAR DIVISION

As at 30 September 2019, all assets and liabilities within the Premium Cigar Division have been reclassified as ‘Assets held 
for sale’ in line with IFRS 5 ‘Non-current Assets Held for Sale and Discontinued Operations’. Management are committed 
to a plan to sell and the Division is being actively marketed for sale.

A separate impairment review has been performed on these ‘Assets held for sale’, the review has compared the carrying 
amounts of the Premium Cigar Division and the fair value (represented by the indicative sales price) less costs to sell.  
The test indicated an impairment and associated cost of disposal charge of £525 million.

OTHER INTANGIBLE ASSETS

Other intangible assets are considered for impairment risk. The carrying values of brand intangibles are reviewed against 
expected future cashflows of associated products. Impairment will only be recognised where there is evidence that the 
carrying value of the brand cannot be recovered through those cashflows. No impairments were recognised in the period 
(2018: nil). 

www.imperialbrandsplc.com

121

FINANCIALSGOVERNANCEPERFORMANCESTRATEGYOVERVIEWNOTES TO THE FINANCIAL STATEMENTS continued

13. PROPERTY, PLANT AND EQUIPMENT

£ million

Cost

At 1 October 2018

Additions

Disposals

Reclassifications

Transferred to held for disposal (note 11)

Exchange movements

At 30 September 2019

Depreciation and impairment

At 1 October 2018

Depreciation charge for the year

(Impairment write back)/impairment

Disposals

Reclassifications

Transferred to held for disposal (note 11)

Exchange movements

At 30 September 2019

Net book value

At 30 September 2019

£ million

Cost

At 1 October 2017

Additions

Acquisitions

Disposals

Reclassifications

Exchange movements

At 30 September 2018

Depreciation and impairment

At 1 October 2017

Depreciation charge for the year

Impairment

Disposals

Reclassifications

Exchange movements

At 30 September 2018

Net book value

At 30 September 2018

Property 

Plant and 
equipment 

Fixtures
and motor 
vehicles 

909 

10 

(7)

4 

(22)

15 

909 

169 

20 

(6)

(2)

2 

(4)

2 

2,013 

226 

(80)

15 

(14)

33 

2,193 

1,016 

113 

23 

(52)

(1)

(8)

13 

432 

64 

(36)

(21)

(4)

5 

440 

278 

33 

– 

(33)

(1)

(2)

3 

2019

Total 

3,354 

300 

(123)

(2)

(40)

53 

3,542 

1,463 

166 

17 

(87)

– 

(14)

18 

181 

1,104 

278 

1,563 

728 

1,089 

162 

1,979 

Property 

Plant and 
equipment 

Fixtures  
and motor  
vehicles 

2018

Total 

960 

10 

1 

(63)

(2)

3 

909 

164 

19 

– 

(14)

– 

– 

169 

1,989 

408 

3,357 

183 

2 

(153)

4 

(12)

58 

– 

(31)

(2)

(1)

251 

3 

(247)

– 

(10)

2,013 

432 

3,354 

1,051 

127 

– 

(153)

– 

(9)

1,016 

277 

30 

– 

(28)

– 

(1)

278 

1,492 

176 

– 

(195)

– 

(10)

1,463 

740 

997 

154 

1,891 

122

Imperial Brands | Annual Report and Accounts 2019

14. INVESTMENTS ACCOUNTED FOR USING THE EQUITY METHOD

The principal joint ventures are Corporación Habanos SA, Cuba and Altabana SL, Spain. Summarised financial information 
for the joint venture entities, which are accounted for by the Group under the equity method, is shown below:

£ million

Revenue

Profit after tax

Non-current assets

Current assets

Total assets

Current liabilities

Non-current liabilities

Total liabilities

Net assets

£ million

Revenue

Profit after tax

Non-current assets

Current assets

Total assets

Current liabilities

Non-current liabilities

Total liabilities

Net assets

Corporación 
Habanos 

Altabana 

Global Horizon 
Ventures

Others 

208 

44 

482 

95 

577 

(132)

(26)

(158)

419 

329 

60 

27 

219 

246 

(60)

(5)

(65)

181 

16 

10 

24 

47 

71 

(3)

– 

(3)

68 

69 

11 

13 

65 

78 

(42)

(6)

(48)

30 

Corporación 
Habanos 

Altabana 

Global Horizon 
Ventures

Others 

196

39

468 

89 

557 

(107)

(22)

(129)

428

325 

48 

18 

225 

243 

(60)

(5)

(65)

178 

8 

4 

24 

33 

57 

(3)

– 

(3)

54 

2019

Total 

622 

125 

546 

426 

972 

(237)

(37)

(274)

698 

2018

Total 

594 

100 

524 

411 

935 

(208)

(34)

(242)

693 

2018

90 

107 

13 

(18)

2018

785 

42 

10 

– 

– 

(17)

– 

25 

845 

65 

9 

14 

64 

78 

(38)

(7)

(45)

33 

2019

99 

115 

54 

(26)

2019

845 

55 

11 

(232)

(5)

(45)

(574)

26 

81 

TRANSACTIONS AND BALANCES WITH JOINT VENTURES
£ million

Sales to 

Purchases from

Accounts receivable from

Accounts payable to

MOVEMENT ON INVESTMENTS ACCOUNTED FOR USING THE EQUITY METHOD
£ million

At 1 October

Profit for the year from joint ventures and associates

Increase in investment in associates

Impairment of investment in joint ventures

Impairment of investment in associates

Dividends

Transferred to held for disposal (note 11)

Foreign exchange

At 30 September

IFRS 11 Joint Arrangements came into effect for the Group from 1 October 2014. As a result of this standard the profit and loss 
items from joint ventures are shown in the consolidated income statement below net finance costs as “Share of investments 
accounted for using the equity method”. Similarly, the asset and liability amounts are classified as “Investments accounted 
for using the equity method”.

www.imperialbrandsplc.com

123

FINANCIALSGOVERNANCEPERFORMANCESTRATEGYOVERVIEWNOTES TO THE FINANCIAL STATEMENTS continued

15. INVENTORIES

£ million

Raw materials

Work in progress

Finished inventories

Other inventories

2019

1,012 

67 

2,829 

174 

4,082 

2018

908 

78 

2,520 

186 

3,692 

Other inventories mainly comprise duty-paid tax stamps.

Within finished inventories of £2,829 million (2018: £2,520 million) there is excise duty of £1,406 million (2018: £1,200 million).

It is generally recognised industry practice to classify leaf tobacco inventory as a current asset although part of such 
inventory, because of the duration of the processing cycle, ordinarily would not be consumed within one year. We estimate 
that around £156 million (2018: £139 million) of leaf tobacco held within raw materials will not be utilised within a year of 
the balance sheet date.

16. TRADE AND OTHER RECEIVABLES

£ million

Trade receivables

Less: loss allowance

Net trade receivables

Other receivables

Prepayments

Amounts owed from group undertakings (assets held for disposal)

Trade receivables may be analysed as follows:

£ million

Within credit terms

Past due by less than 3 months

Past due by more than 3 months

Amounts that are impaired

2019

2018

Current 

Non-current 

Current 

Non-current 

2,599 

(72)

2,527 

176 

151 

139 

2,993 

5 

(5)

– 

108 

11 

– 

119 

2,370 

(61)

2,309 

119 

157 

– 

2,585 

5 

(5)

– 

74 

8 

– 

82 

2019

2018

Current 

Non-current 

Current 

Non-current 

2,363 

100 

64 

72 

2,599 

– 

– 

– 

5 

5 

2,119 

107 

83 

61 

2,370 

– 

– 

– 

5 

5 

The movements in the total loss allowance for receivables can analysed as follows:

£ million

At 1 October previously stated

IFRS 9 Transition (note 1)

At 1 October restated

Net increase in provision

At 30 September

2019

2018

66 

5 

71 

6 

77 

58 

– 

58 

8 

66 

Trade receivables are reviewed by their risk profiles and loss patterns to assess credit risk. Historical and forward-looking 
information is considered to determine the appropriate expected credit loss allowance. Provision levels are calculated on the 
residual credit risk after consideration of any credit protection which is used by the Group. 12 month expected credit losses 
(ECLs) are applied to net trade receivables which are measured reflecting lifetime ECLs using the simplified approach.

17. CASH AND CASH EQUIVALENTS
£ million

Cash at bank and in hand

Short-term deposits and other liquid assets

2019

835 

1,451 

2,286 

2018

771 

4 

775 

£176 million (2018: £221 million) of total cash and cash equivalents is held in countries in which prior approval is required 
to transfer the funds abroad. Nevertheless, if the Group complies with these requirements, such liquid funds are at its 
disposition within a reasonable period of time.

124

Imperial Brands | Annual Report and Accounts 2019

18. TRADE AND OTHER PAYABLES

£ million

Trade payables

Duties payable

Other taxes and social security contributions

Other payables

Accruals

Amounts owed to group undertakings (assets held for disposal)

2019

2018

Current 

Non-current 

Current 

Non-current 

1,775 

4,919 

1,358 

400 

900 

184 

9,536 

– 

– 

– 

– 

7 

– 

7 

1,198 

4,808 

1,436 

174 

654 

– 

8,270 

– 

– 

– 

– 

47 

– 

47 

Included within accruals is deferred consideration payable in respect of the Von Erl and Nerudia acquisitions.

19. BORROWINGS

The Group’s borrowings, held at amortised cost, are as follows. 

£ million

Current borrowings

Bank loans and overdrafts

Capital market issuance:

European commercial paper (ECP)

£200m 6.25% notes due December 2018

£500m 7.75% notes due June 2019

€750m 5.0% notes due December 2019

$1,250m 2.95% notes due July 2020

Total current borrowings

Non-current borrowings

Bank loans 

Capital market issuance:

€750m 5.0% notes due December 2019

$1,250m 2.95% notes due July 2020

€1,000m 2.25% notes due February 2021

€500m 0.5% notes due July 2021

£1,000m 9.0% notes due February 2022

$1,250m 3.75% notes due July 2022

$1,000m 3.5% notes due February 2023

€750m 1.25% notes due August 2023

£600m 8.125% notes due March 2024

$1,000m 3.125% notes due July 2024

€500m 1.375% notes due January 2025

$1,500m 4.25% notes due July 2025

€650m 3.375% notes due February 2026

$750m 3.5% notes due July 2026

£500m 5.5% notes due September 2026

€750m 2.125% notes due February 2027

$1,000m 3.875% notes due July 2029

£500m 4.875% notes due June 2032

Total non-current borrowings

Total borrowings 

Analysed as:

Capital market issuance

Bank loans and overdrafts

 2019 

2018

 46 

 177 

 – 

 – 

 692 

 1,022 

1,937 

 – 

 – 

 – 

 897 

 443 

 1,055 

 1,023 

 815 

 664 

 626 

 816 

 446 

 1,222 

 587 

 612 

 500 

 671 

 816 

 504 

11,697 

 13,634 

 13,588 

 46 

 147 

 1,530 

 210 

 510 

 – 

 – 

 2,397 

 – 

 693 

 963 

 898 

 443 

 1,055 

 963 

 768 

 – 

 626 

 – 

 447 

 1,151 

 588 

 – 

 499 

 – 

 – 

 504 

 9,598 

 11,995 

 11,848 

 147 

Current and non-current borrowings include interest payable of £33 million (2018: £22 million) and £164 million 
(2018: £172 million) respectively as at the balance sheet date.

Interest payable on capital market issuances are at fixed rates of interest and interest payable on bank loans and 
overdrafts are at floating rates of interest.

On 4 December 2018, £200 million 6.25 per cent notes were repaid. 

On 24 June 2019, £500 million 7.75 per cent notes were repaid.

On 12 February 2019 €750 million 1.125 per cent notes due August 2023 and €750 million 2.15% notes due February 2027 were issued. 

On 26 July 2019 $1,000 million 3.125 per cent notes due July 2024, $750 million 3.5 per cent notes due July 2026 and 
$1,000 million 3.875 per cent notes due July 2029 were issued.

All borrowings are unsecured and the Group has not defaulted on any borrowings during the year (2018: no defaults). 

www.imperialbrandsplc.com

125

FINANCIALSGOVERNANCEPERFORMANCESTRATEGYOVERVIEWNOTES TO THE FINANCIAL STATEMENTS continued

NON-CURRENT FINANCIAL LIABILITIES

The maturity profile of the carrying amount of the Group’s non-current liabilities as at 30 September 2019 (including net 
derivative financial instruments detailed in note 21) is as follows:

£ million

Amounts maturing:

Between one and two years

Between two and five years

In five years or more

FAIR VALUE OF BORROWINGS

 2019 

Net derivative 
financial 
liabilities/ 
(assets)

Borrowings

Total

Borrowings

Net derivative 
financial 
liabilities/ 
(assets)

 1,340 

 4,999 

 5,358 

 11,697 

(16)

14 

733 

731 

 1,324 

 5,013 

 6,091 

 12,428 

 1,656 

 4,128 

 3,814 

 9,598 

4 

123 

484 

611 

 2018 

Total

 1,660 

 4,251 

 4,298 

 10,209 

The fair value of borrowings as at 30 September 2019 is estimated to be £14,320 million (2018: £12,484 million). £14,274 million 
(2018: £12,337 million) relates to capital market issuance and has been determined by reference to market prices as at the 
balance sheet date. A comparison of the carrying amount and fair value of capital market issuance by currency is provided 
below. The fair value of all other borrowings is considered to equal their carrying amount.

£ million

GBP

EUR

USD

Total capital market issuance

UNDRAWN BORROWING FACILITIES

2019

Balance sheet 
amount

Fair value

Balance sheet 
amount

2,685 

4,577 

6,326 

13,588 

3,168 

4,681 

6,425 

14,274 

 3,405 

 4,598 

 3,845 

 11,848 

 2018 

Fair value

 3,861 

 4,681 

 3,795 

 12,337 

At 30 September the Group had the following undrawn committed facilities:

£ million

Amounts maturing:

In less than one year

Between one and two years

Between two and five years

During the year four new bilateral facilities for a total €573 million were cancelled.

20. FINANCIAL RISK FACTORS
FINANCIAL RISK MANAGEMENT

OVERVIEW

 2019 

 2018 

 266 

 3,011 

– 

 3,277 

 – 

 1,040 

 3,016 

 4,056 

In the normal course of business, the Group is exposed to financial risks including, but not limited to, market, credit and 
liquidity risk. This note explains the Group’s exposure to these risks, how they are measured and assessed, and summarises 
the policies and processes used to manage them, including those related to the management of capital.

The Group operates a centralised treasury function which is responsible for the management of the financial risks of the 
Group, together with its financing and liquidity requirements. Financial risks comprise, but are not limited to, exposures to 
funding and liquidity, interest rate, foreign exchange and counterparty credit risk. The treasury function is also responsible 
for the financial risk management of the Group’s global defined benefit pension schemes and management of Group-wide 
insurance programmes. The treasury function does not operate as a profit centre, nor does it enter into 
speculative transactions.

The Group’s treasury activities are overseen by the Treasury Committee, which meets when required and comprises 
the Chief Financial Officer, the Company Secretary and the Director of Treasury. The Treasury Committee operates in 
accordance with the terms of reference set out by the Board and a framework (the Treasury Committee framework) which 
sets out the expectations and boundaries to assist in the effective oversight of treasury activities. The Director of Treasury 
reports on a regular basis to the Treasury Committee.

The Board reviews and approves all major treasury decisions. 

126

Imperial Brands | Annual Report and Accounts 2019

The Group’s management of financial risks cover the following:

(A) MARKET RISK

PRICE RISK

The Group is not exposed to equity securities price risk other than assets held by its pension funds disclosed in note 23 
and the investment in convertible debentures issued by Auxly Cannabis Group Inc. The Group is exposed to commodity 
price risk in that there may be fluctuations in the price of tobacco leaf. As with other agricultural commodities, the price 
of tobacco leaf tends to be cyclical as supply and demand considerations influence tobacco plantings in those countries 
where tobacco is grown. Also, different regions may experience variations in weather patterns that may affect crop 
quality or supply and so lead to changes in price. The Group seeks to reduce this price risk by sourcing tobacco leaf 
from a number of different countries and counterparties and by varying the levels of tobacco leaf held. Currently, these 
techniques reduce the expected exposure to this risk over the short to medium term to levels considered not material 
and accordingly, no sensitivity analysis has been presented.

FOREIGN EXCHANGE RISK

The Group is exposed to movements in foreign exchange rates due to its commercial trading transactions and 
profits denominated in foreign currencies, as well as the translation of cash, borrowings and derivatives held in  
non-functional currencies.

The Group’s financial results are principally exposed to fluctuations in euro and US dollar exchange rates. 
Management of the Group’s foreign exchange transaction and translation risk is addressed below.

TRANSACTION RISK

The Group’s material transaction exposures arise on costs denominated in currencies other than the functional 
currencies of subsidiaries, including the purchase of tobacco leaf, which is sourced from various countries but purchased 
principally in US dollars, and packaging materials which are sourced from various countries and purchased in a number 
of currencies. The Group is also exposed to transaction foreign exchange risk on the conversion of foreign subsidiary 
earnings into sterling to fund the external dividends to shareholders. This is managed by selling euros and US dollars 
monthly throughout the year. Other foreign currency flows are matched where possible and remaining foreign currency 
transaction exposures are not hedged.

TRANSLATION RISK

The Group seeks to broadly match the currency of borrowings to the currency of its underlying investments in overseas 
subsidiaries, which are primarily euros and US dollars. The Group issues debt in the most appropriate market or markets at 
the time of raising new finance and has a policy of using derivative financial instruments, cross-currency swaps, to change 
the currency of debt as required. Borrowings denominated in, or swapped into foreign currencies to match the Group’s 
investments in overseas subsidiaries are treated as a hedge against the net investment where appropriate.

FOREIGN EXCHANGE SENSITIVITY ANALYSIS

The Group’s sensitivity to foreign exchange rate movements, which impacts the translation of monetary items held by 
subsidiary companies in currencies other than their functional currencies, is illustrated on an indicative basis below. 
The sensitivity analysis has been prepared on the basis that net debt and the proportion of financial instruments in 
foreign currencies remain constant, and that there is no change to the net investment hedge designations in place at 
30 September 2019. The sensitivity analysis does not reflect any change to revenue or non-finance costs that may result 
from changing exchange rates, and ignores any taxation implications and offsetting effects of movements in the fair 
value of derivative financial instruments. 

£ million

Income statement impact of non-functional currency foreign exchange exposures:

10% appreciation of euro (2018: 10%)

10% appreciation of US dollar (2018: 10%)

 2019 

 2018 

Increase in 
income

Increase in 
income

184 

43 

 127 

 83 

An equivalent depreciation in the above currencies would cause a decrease in income of £225 million and £53 million for 
euro and US dollar exchange rates respectively (2018: £155 million and £102 million).

Movements in equity in the table below relate to intercompany loans treated as quasi-equity under IAS 21 and hedging 
instruments designated as net investment hedges and of the Group’s euro and US dollar denominated assets.

£ million

Equity impact of non-functional currency foreign exchange exposures:

10% appreciation of euro (2018: 10%)

10% appreciation of US dollar (2018: 10%)

 2019 

 2018 

Change in 
equity

Change in 
equity

453 

(47)

 408 

 (44)

An equivalent depreciation in the above currencies would result in a change in equity of (£554) million and £57 million for 
euro and US dollar exchange rates respectively (2018: (£499) million and £54 million).

At 30 September 2019, after the effect of derivative financial instruments, approximately 74 per cent of the Group’s net debt 
was denominated in euro and non US dollar currencies (2018: 68 per cent), 26 per cent in US dollars (2018: 32 per cent).

www.imperialbrandsplc.com

127

FINANCIALSGOVERNANCEPERFORMANCESTRATEGYOVERVIEWNOTES TO THE FINANCIAL STATEMENTS continued

INTEREST RATE RISK

The Group’s interest rate risk arises from its borrowings net of cash and cash equivalents, with the primary exposures 
arising from fluctuations in euro and US dollar interest rates. Borrowings at variable rates expose the Group to cash flow 
interest rate risk. Borrowings at fixed rates expose the Group to fair value interest rate risk.

The Group manages its exposure to interest rate risk on its borrowings by entering into derivative financial instruments, 
interest rate swaps, to achieve an appropriate mix of fixed and floating interest rate debt in accordance with the Treasury 
Committee framework and Treasury Committee discussions.

As at 30 September 2019, after adjusting for the effect of derivative financial instruments detailed in note 21, approximately 
63 per cent (2018: 72 per cent) of net debt was at fixed rates of interest and 37 per cent (2018: 28 per cent) was at floating rates 
of interest.

INTEREST RATE SENSITIVITY ANALYSIS

The Group’s sensitivity to interest rates on its euro and US dollar monetary items which are primarily external borrowings, 
cash and cash equivalents, is illustrated on an indicative basis below. The impact in the Group’s income statement 
reflects the effect on net finance costs in respect of the Group’s net debt and the fixed to floating rate debt ratio prevailing 
at 30 September 2019, ignoring any taxation implications and offsetting effects of movements in the fair value of derivative 
financial instruments.

The sensitivity analysis has been prepared on the basis that net debt and the derivatives portfolio remain constant and that 
there is no net impact on other comprehensive income (2018: nil).

£ million

Income statement impact of interest rate movements:

+/- 1% increase in euro interest rates (2018: 1%)

+/- 1% increase in US dollar interest rates (2018: 1%)

(B) CREDIT RISK

 2019 

 2018 

Change in 
income

Change in 
income

31 

14 

 20 

 14 

The implementation of IFRS 9 requires an expected credit loss (ECL) model to be applied to financial assets. The expected 
credit loss model requires the Group to account for expected losses as a result of credit risk on initial recognition of financial 
assets and to recognise changes in those expected credit losses at each reporting date. Allowances are measured at an 
amount equal to the lifetime expected credit losses where the credit risk on the receivables increases significantly after 
initial recognition. The Group is primarily exposed to credit risk arising from the extension of credit to its customers, cash 
deposits, derivatives and other amounts due from external financial counterparties arising on other financial instruments. 
The maximum aggregate credit risk to these sources was £5,624 million at 30 September 2019 (2018: £3,644 million). 

TRADE AND OTHER RECEIVABLES

Policies are in place to manage the risk associated with the extension of credit to third parties to ensure that commercial intent 
is balanced effectively with credit risk management. Subsidiaries have policies in place that require appropriate credit checks 
on customers, and credit is extended with consideration to financial risk and creditworthiness. If a customer requires credit 
beyond an acceptable limit, security may be put in place to minimise the financial impact in the event of a payment default. 
Instruments that may typically be used as security include non-recourse receivables factoring and bank guarantees. At 
30 September 2019 the level of trade receivables that were sold to a financial institution under a non-recourse factoring 
arrangement totalled £827 million (2018: £724 million). Analysis of trade and other receivables is provided in note 16.

FINANCIAL INSTRUMENTS

In order to manage its credit risk to any one counterparty, the Group places cash deposits and enters into derivative 
financial instruments with a diversified group of financial institutions carrying suitable credit ratings in line with the 
Treasury Committee framework. Utilisation of counterparty credit limits is regularly monitored by treasury and ISDA 
agreements are in place to permit the net settlement of assets and liabilities in certain circumstances. In connection with 
two ISDA Credit Support Annexes the Group had placed £38 million as at 30 September 2019 (2018: £82 million) as collateral 
with third parties in order to manage their counterparty risk on the Group under derivative financial instruments.

The table below summarises the Group’s largest exposures to financial counterparties as at 30 September 2019. The 
increase in the credit exposure is due to falling long-term interest rates increasing the value of interest rate swaps 
converting fixed rate debt to floating rates and a weakening of sterling against the US dollar affecting the buy US Dollar 
leg of foreign exchange forward contracts. At the balance sheet date management does not expect these counterparties 
to default on their current obligations. The impact of the Group’s own credit risk on the fair value of derivatives and other 
obligations held at fair value is not considered to be material.

Counterparty exposure

Highest

2nd highest

3rd highest

4th highest

5th highest

128

Imperial Brands | Annual Report and Accounts 2019

2019

Maximum 
exposure to  
credit risk  
£ million 

20 

19 

12 

8 

8 

S&P credit 
rating 

A+

AA–

A

A

A

 2018 

Maximum 
exposure to  
credit risk  
£ million 

 6 

 5 

 3 

 3 

–

S&P credit 
rating 

A+

BBB+

A

A

–

(C) LIQUIDITY RISK

The Group is exposed to liquidity risk, which represents the risk of having insufficient funds to meet its financing needs in 
any particular location when needed. To manage this risk the Group has a policy of actively maintaining a mixture of short, 
medium and long-term committed facilities that are structured to ensure that the Group has sufficient available funds to 
meet the forecast requirements of the Group over the short to medium term. To prevent over-reliance on individual sources 
of liquidity, funding is provided across a range of instruments including debt capital market issuance, bank term loans, bank 
revolving credit facilities and European commercial paper.

There are no financial covenants on the Group’s material short and long-term borrowings. Certain of these borrowings 
contain cross default provisions and negative pledges. The core committed bank facilities are subject to two financial 
covenants, these being minimum interest cover ratio of four times (defined as the ratio of consolidated EBITDA to 
consolidated net interest payable for each measurement period) and maximum gearing of four times (defined as 
consolidated total net borrowings at the end of each measurement period to consolidated EBITDA for that measurement 
period). They are also subject to pari passu ranking and negative pledge covenants. Any non-compliance with covenants 
underlying Imperial Brands’ financing arrangements could, if not waived, constitute an Event of Default with respect to any 
such arrangements, and any non-compliance with covenants may, in particular circumstances, lead to an acceleration of 
maturity on certain borrowings and the inability to access committed facilities. 

We remain fully compliant with all our banking covenants and remain committed to retaining our investment grade ratings.

The Group primarily borrows centrally in order to meet forecast funding requirements, and the treasury function is in 
regular dialogue with subsidiary companies to ensure their liquidity needs are met. Subsidiary companies are funded 
by a combination of share capital and retained earnings, intercompany loans, and in very limited cases through external 
local borrowings. Cash pooling processes are used to centralise surplus cash held by subsidiaries where possible in 
order to minimise external borrowing requirements and interest costs. Treasury invests surplus cash in bank deposits 
and uses foreign exchange contracts to manage short-term liquidity requirements in line with short-term cash flow 
forecasts. As at 30 September 2019, the Group held liquid assets of £2,286 million (2018: £775 million). The significant 
increase in liquid assets results from the USD bonds issued in July 2019, the proceeds of which have largely been 
placed on deposit and will be used to replace existing funding as it matures.

The table below summarises the Group’s non-derivative financial liabilities by maturity based on their contractual 
cash flows as at 30 September 2019. The amounts disclosed are undiscounted cash flows calculated using spot rates 
of exchange prevailing at the relevant balance sheet date. Contractual cash flows in respect of the Group’s derivative 
financial instruments are detailed in note 21.

£ million

Non-derivative financial liabilities:

Bank loans

Capital market issuance

Trade payables

Total non-derivative financial liabilities

£ million

Non-derivative financial liabilities:

Bank loans

Capital market issuance

Trade payables

Total non-derivative financial liabilities

CAPITAL MANAGEMENT

Balance sheet 
amount

Contractual 
cash flows  
total

<1 year

Between 1 and  
2 years

Between 2 and  
5 years

> 5 years

2019

46 

13,588 

1,775 

15,409 

56 

15,787 

1,775 

17,618 

56 

2,345 

1,775 

4,176 

– 

1,773 

– 

1,773 

– 

5,806 

– 

5,806 

– 

5,863 

– 

5,863 

 2018 

Balance sheet 
amount

Contractual 
cash flows  
total

<1 year

Between 1 and  
2 years

Between 2 and  
5 years

> 5 years

 147 

 11,848 

 1,198 

 13,193 

 152 

 13,745 

 1,198 

 15,095 

 152 

 2,670 

 1,198 

 4,020 

 – 

 2,002 

 – 

 2,002 

 – 

 4,843 

 – 

 4,843 

 – 

 4,230 

 – 

 4,230 

The Group defines capital as adjusted net debt and equity and manages its capital structure through an appropriate balance 
of debt and equity in order to drive an efficient mix for the Group. Besides the minimum capitalisation rules that may apply 
to subsidiaries in certain countries, the Group’s only external imposed capital requirements are interest cover and gearing 
covenants contained within its core external bank debt facilities, with which the Group was fully compliant during the 
current and prior periods and expects to be so going forward.

The Group continues to manage its capital structure to maintain its investment grade credit rating which it monitors by 
reference to a number of key financial ratios, including ongoing consideration of the return of capital to shareholders via 
regular dividend payments and in ongoing discussions with the relevant rating agencies.

As at 30 September 2019 the Group was rated Baa3/stable outlook by Moody’s Investor Service Ltd, BBB/A-2/stable outlook 
by Standard and Poor’s Credit Market Services Europe Limited and BBB/F3/stable outlook by Fitch Ratings Limited.

The Group regards its total capital as follows.

£ million

Adjusted net debt (note 30)

Equity attributable to the owners of the parent

Total capital

 2019 

11,376 

4,937 

16,313 

www.imperialbrandsplc.com

 2018 

11,474 

 5,770 

 17,244 

129

FINANCIALSGOVERNANCEPERFORMANCESTRATEGYOVERVIEWNOTES TO THE FINANCIAL STATEMENTS continued

HEDGE ACCOUNTING

The Group has investments in foreign operations which are consolidated in its financial statements and whose 
functional currencies are Euros or US Dollars. Where it is practicable and cost effective to do so, the foreign exchange 
rate exposures arising from these investments are hedged through the use of cross-currency swaps and foreign 
currency denominated debt. 

The Group only designates the undiscounted spot element of the cross-currency swaps and foreign currency debt as 
hedging instruments. Changes in the fair value of the cross-currency swaps attributable to changes in interest rates 
and the effect of discounting are recognised directly in profit or loss within the “Finance Costs” line. These amounts are, 
therefore, not included in the hedge effectiveness assessment.

Net investment gains and losses are reported in exchange movements within other comprehensive income and the hedging 
instrument foreign currency gains deferred to the foreign currency revaluation reserve are detailed in the statement of 
changes in equity.

The Group establishes the hedging ratio by matching the notional balance of the hedging instruments with an equal notional 
balance of the net assets of the foreign operation. Given that only the undiscounted spot element of hedging instruments is 
designated in the hedging relationship, no ineffectiveness is expected unless the notional balance of the designated hedging 
instruments exceeds the total balance of the foreign operation’s net assets during the reporting period. The foreign currency 
risk component is determined as the change in the carrying amount of designated net assets of the foreign operation arising 
solely from changes in spot foreign currency exchange rates.

All net investment hedges were fully effective at 30 September 2019.

The following table sets out the maturity profile of the hedging instruments used in the Group’s net investment 
hedging strategies.

£ million

Bonds

Cross-currency swaps

Total  
notional 
balance

(8,407)

(2,863)

(11,270)

Maturity

Between 1  
and 2 years

Between 2  
and 5 years

(1,328)

– 

(1,328)

(2,494)

(1,739)

(4,233)

<1 year

(1,681)

– 

(1,681)

2019

> 5 years

(2,904)

(1,124)

(4,028)

The following table contains details of the hedging instruments and hedged items used in the Group’s net investment 
hedging strategies.

£ million

Hedging instrument:

Bonds

Cross-currency  
swaps

Hedged item:

Notional balance

Assets

Liabilities

Balance sheet line item

Carrying amount

8,407 

2,863 

8,482  Borrowings

Derivative financial 
instruments

341 

Investment in a foreign operation

n/a

11,270 

2019

Changes in fair 
value used for 
calculating hedge 
in-effectiveness

(228)

5 

223 

The Group also treats certain permanent intra-group loans that meet relevant qualifying criteria under IAS 21 as part 
of its net investment in foreign operations where appropriate. Intra-group loans with a notional value of €2,506 million 
(2018: €2,506 million) and US dollar loans with a notional value of $5,636 million (2018: $5,636 million) were treated as 
part of the Group’s net investment in foreign operations at the balance sheet date.

FAIR VALUE ESTIMATION AND HIERARCHY

All financial assets and liabilities are carried on the balance sheet at amortised cost, other than derivative financial 
instruments which are carried at fair value. Derivative financial instruments are valued using techniques based 
significantly on observable market data such as yield curves and foreign exchange rates as at the balance sheet date 
(Level 2 classification hierarchy per IFRS 7) as detailed in note 21. There were no changes to the valuation methods 
or transfers between hierarchies during the year. With the exception of capital market issuance, the fair value of all 
financial assets and financial liabilities is considered approximate to their carrying amount as outlined in note 19.

130

Imperial Brands | Annual Report and Accounts 2019

AUXLY CANNABIS GROUP INC.

On 25 July the Company announced that it would invest CAD 123 million by way of a debenture convertible into 19.9 per cent 
ownership of Auxly at a conversion price of $0.81 per share. The transaction was completed on 25 September 2019.

This investment has been classified as a financial asset at fair value through profit and loss and sits in Level 3 on the 
fair value hierarchy using inputs not based upon observable market data. As at 30 September 2019 the fair value of the 
investment was £82 million and a fair value gain of £3 million was recognised in the year. One-off IP income of £7 million 
was also recognised as part of the transaction.

Credit risk of Auxly is managed through a contractual obligation which gives the Company the right to inspect Auxly and 
its subsidiaries and where necessary to perform audits of their books and records. Auxly is also required to provide the 
Company with all relevant internal financial reports, audit and compliance reports, as well as information relating to 
material transactions and expenditure.

NETTING ARRANGEMENTS OF FINANCIAL INSTRUMENTS

The following tables set out the Group’s financial assets and financial liabilities that are subject to netting and set-off 
arrangements. Financial assets and liabilities that are subject to set-off arrangements and disclosed on a net basis in 
the Group’s balance sheet primarily relate to cash pooling arrangements and collateral in respect of derivative financial 
instruments under ISDA Credit Support Annexes. Amounts which do not meet the criteria for offsetting on the balance 
sheet but could be settled net in certain circumstances principally relate to derivative transactions executed under ISDA 
agreements where each party has the option to settle amounts on a net basis in the event of default of the other party.

£ million

Assets

Derivative financial instruments

Cash and cash equivalents

Liabilities

Derivative financial instruments

Bank loans and overdrafts

£ million

Assets

Derivative financial instruments

Cash and cash equivalents

Liabilities

Derivative financial instruments

Bank loans and overdrafts

Gross  
financial 
assets/ 
liabilities 

Gross  
financial 
assets/ 
liabilities 
set-off 

Net financial 
assets/ 
liabilities per 
balance sheet 

Related 
amounts not 
set-off in the 
balance sheet 

852 

2,286 

3,138 

(1,474)

(46)

(1,520)

(38)

– 

(38)

38 

– 

38 

814 

2,286 

3,100 

(1,436)

(46)

(1,482)

(740)

– 

(740)

740 

– 

740 

 Gross  
financial  
assets/ 
liabilities 

Gross  
financial  
assets/ 
liabilities  
set-off 

Net financial 
assets/ 
liabilities per 
balance sheet 

Related 
amounts not 
set-off in the 
balance sheet 

581 

775 

1,356 

(1,260)

(147)

(1,407)

(82)

– 

(82)

82 

– 

82 

499 

775 

1,274 

(1,178)

(147)

(1,325)

(481)

– 

(481)

481 

– 

481 

2019

 Net 

74 

2,286 

2,360 

(696)

(46)

(742)

 2018 

 Net 

18 

775 

793 

(697)

(147)

(844)

www.imperialbrandsplc.com

131

FINANCIALSGOVERNANCEPERFORMANCESTRATEGYOVERVIEWNOTES TO THE FINANCIAL STATEMENTS continued

21. DERIVATIVE FINANCIAL INSTRUMENTS

The Group’s derivative financial instruments held at fair value, are as follows.

£ million

 Assets 

 Liabilities 

 Net Fair Value 

Assets

Liabilities

Net Fair Value

2019

 2018 

Current derivative financial instruments

Interest rate swaps

Foreign exchange contracts

Cross-currency swaps

Total current derivatives

Collateral¹

Non-current derivative financial instruments

Interest rate swaps

Cross-currency swaps

Total non-current derivatives

Collateral¹

Total carrying value of derivative  
financial instruments

Analysed as:

Interest rate swaps

Foreign exchange contracts

Cross-currency swaps

Collateral¹

Total carrying value of derivative  
financial instruments

24 

104 

9 

137 

– 

137 

645 

32 

677 

– 

677 

814 

669 

104 

41 

– 

814 

(26)

(2)

– 

(28)

– 

(28)

(1,079)

(367)

(1,446)

38 

(1,408)

(1,436)

(1,105)

(2)

(367)

38 

(1,436)

(2)

102 

9 

109 

– 

109 

(434)

(335)

(769)

38 

(731)

(622)

(436)

102 

(326)

38 

(622)

 28 

 6 

 3 

 37 

– 

 37 

 462 

 – 

 462 

– 

 462 

 499 

 490 

 6 

 3 

– 

(24)

(7)

(127)

(158)

53 

(105)

(700)

(402)

(1,102)

29 

(1,073)

(1,178)

(724)

(7)

(529)

82 

 499 

(1,178)

4

(1)

(124)

(121)

53 

(68)

(238)

(402)

(640)

29 

(611)

(679)

(234)

(1)

(526)

82 

(679)

1.  Collateral deposited against derivative financial liabilities under the terms and conditions of ISDA Credit Support Annexes.

Fair values are determined based on observable market data such as yield curves and foreign exchange rates to calculate 
the present value of future cash flows associated with each derivative at the balance sheet date. The classification of these 
derivative assets and liabilities under the IFRS 7 fair value hierarchy is provided in note 20.

MATURITY OF OBLIGATIONS UNDER DERIVATIVE FINANCIAL INSTRUMENTS

Derivative financial instruments have been classified in the balance sheet as current or non-current on an undiscounted 
contractual basis based on spot rates as at the balance sheet date. Some of the Group’s derivative financial instruments 
contain early termination options. For the purposes of the above and following analysis, maturity dates have been based 
on the likelihood of an option being exercised with consideration to counterparty expectations and market conditions 
prevailing as at 30 September 2019. Any collateral transferred to counterparties in respect of derivative financial liabilities 
has been classified consistently with the related underlying derivative.

The table below summarises the Group’s derivative financial instruments by maturity based on their remaining contractual 
cash flows as at 30 September 2019. The amounts disclosed are the undiscounted cash flows calculated using spot rates of 
exchange prevailing at the relevant balance sheet date. Contractual cash flows in respect of the Group’s non-derivative 
financial instruments are detailed in note 20. 

£ million

Net settled derivatives

Gross settled derivatives

•  receipts

•  payments

£ million

Net settled derivatives

Gross settled derivatives

•  receipts

•  payments

Balance sheet 
amount

(398)

(224)

(622)

Balance sheet 
amount

(205)

(474)

(679)

Contractual  
cash flows  
total

(616)

6,852 

(6,833)

(597)

Contractual  
cash flows  
total

(508)

5,364 

(5,610)

(754)

<1 year

(30)

2,151 

(2,199)

(78)

<1 year

(13)

2,249 

(2,349)

(113)

Between  
1 and 2 years

Between  
2 and 5 years

(37)

(210)

165 

(100)

28 

2,738 

(2,701)

(173)

Between  
1 and 2 years

Between  
2 and 5 years

(38)

102 

(79)

(15)

(183)

1,228 

(1,234)

(189)

2019

>5 years

(339)

1,798 

(1,833)

(374)

 2018 

>5 years

(274)

1,785 

(1,948)

(437)

132

Imperial Brands | Annual Report and Accounts 2019

DERIVATIVES AS HEDGING INSTRUMENTS

As outlined in note 20, the Group hedges its underlying interest rate exposure and foreign currency translation exposures 
in an efficient, commercial and structured manner, primarily using interest rate swaps and cross-currency swaps. Foreign 
exchange contracts are used to manage the Group’s short-term liquidity requirements in line with short-term cash flow 
forecasts as appropriate.

The Group does not apply cash flow or fair value hedge accounting, as permitted under IFRS 9, which results in fair value 
gains and losses attributable to derivative financial instruments being recognised in net finance costs unless they are designated 
as hedges of a net investment in foreign operations, in which case they are recognised in other comprehensive income.

INTEREST RATE SWAPS

To manage interest rate risk on its borrowings, the Group issues debt in the market or markets that are most appropriate at 
the time of raising new finance with regard to currency, interest denomination and/or duration, and then uses interest rate 
swaps to re-base the debt into the appropriate proportions of fixed and floating interest rates where necessary. Interest rate 
swaps are also transacted to manage and re-profile the Group’s interest rate risk over the short, medium and long term 
in accordance with the Treasury Committee framework and Treasury Committee discussions. Fair value movements are 
recognised in net finance costs in the relevant reporting period.

As at 30 September 2019, the notional amount of interest rate swaps outstanding that were entered into to convert fixed 
rate borrowings into floating rates of interest at the time of raising new finance were £13,448 million equivalent (2018: 
£10,353 million equivalent) with a fair value of £657 million asset (2018: £240 million asset). The fixed interest rates vary from 
0.5 per cent to 8.7 per cent (2018: 0.5 per cent to 8.7 per cent), and the floating rates are EURIBOR, GBP LIBOR and USD LIBOR.

As at 30 September 2019, the notional amount of interest rate swaps outstanding that were entered into to convert the 
Group’s debt into the appropriate proportion of fixed and floating rates to manage and re-profile the Group’s interest rate 
risk were £10,024 million equivalent (2018: £10,285 million equivalent) with a fair value of £1,055 million liability (2018: 
£445 million liability). The fixed interest rates vary from 0.5 per cent to 4.4 per cent (2018: 0.8 per cent to 4.4 per cent), and 
the floating rates are EURIBOR, GBP LIBOR and USD LIBOR. This includes forward starting interest rate swaps with a total 
notional amount of £2,412 million equivalent (2018: £1,476 million equivalent) of which there are £1,522 million equivalent 
with tenors extending for five years, starting between October 2020 and May 2022, £443 million equivalent with 10 year 
tenors starting in October 2019 and £447 million equivalent with 13 year tenors starting in October and November 2019.

CROSS-CURRENCY SWAPS

The Group enters into cross-currency swaps to convert the currency of debt into the appropriate currency with 
consideration to the underlying assets of the Group as appropriate. Fair value movements are recognised in net finance 
costs in the relevant reporting period unless they are designated as hedges of a net investment in foreign operations, 
in which case they are recognised in other comprehensive income.

As at 30 September 2019, the notional amount of cross-currency swaps entered into to convert floating rate sterling debt 
into the desired currency at floating rates of interest was £2,600 million (2018: £3,300 million) and the fair value of these 
swaps was £364 million net liability (2018: £473 million net liability). During the financial year foreign currency forward 
and cross-currency swaps were transacted to convert $3 billion of US Dollar denominated debt to €2.8 billion Euros with 
a fair value of £134 million net asset.

HEDGES OF NET INVESTMENTS IN FOREIGN OPERATIONS

As at 30 September 2019, cross-currency swaps with a notional amount of €3,233 million (2018: €4,164 million) were 
designated as hedges of net investments in foreign operations. During the year, foreign exchange translation gains 
amounting to £0.2 million (2018: £23 million losses) were recognised in other comprehensive income in respect of 
cross currency swaps that had been designated as hedges of a net investment in foreign operations.

FOREIGN EXCHANGE CONTRACTS

The Group enters into foreign exchange contracts to manage short-term liquidity requirements in line with cash 
flow forecasts. As at 30 September 2019, the notional amount of these contracts was £1,087 million equivalent (2018: 
£1,430 million equivalent) and the fair value of these contracts was a net asset of £6 million (2018: £1 million net liability).

www.imperialbrandsplc.com

133

FINANCIALSGOVERNANCEPERFORMANCESTRATEGYOVERVIEWNOTES TO THE FINANCIAL STATEMENTS continued

22. DEFERRED TAX ASSETS AND LIABILITIES

Deferred tax assets and liabilities are offset only when there is a legally enforceable right to set off current tax assets 
against current tax liabilities and when the deferred income taxes relate to the same fiscal authority. The following 
amounts, determined after appropriate offsetting, are shown in the consolidated balance sheet.

DEFERRED TAX ASSETS

£ million

At 1 October 2018

Credited/(charged) to consolidated income statement

Credited to other comprehensive income

Transfers

Transferred to held for disposal (note 11)

Exchange movements

At 30 September 2019

£ million

At 1 October 2017

Credited/(charged) to consolidated income statement

Credited to other comprehensive income

Transfers

Exchange movements

At 30 September 2018

DEFERRED TAX LIABILITIES

£ million

At 1 October 2018

Charged to consolidated income statement

Credited to other comprehensive income

Transfers

Exchange movements

At 30 September 2019

£ million

At 1 October 2017

Credited/(charged) to consolidated income statement

Charged to other comprehensive income

Transfers

Other movements

Exchange movements

At 30 September 2018

Accelerated 
depreciation 
and 
amortisation

Retirement 
benefits 

Other 
temporary 
differences 

231 

26 

– 

7 

(8)

1 

257 

133 

(2)

46 

(3)

– 

12 

186 

236 

(60)

– 

(13)

(3)

(8)

152 

Accelerated 
depreciation 
and 
amortisation

Retirement 
benefits 

Other  
temporary 
differences 

181 

57 

– 

(3)

(4)

231 

129 

1 

2 

1 

– 

133 

307 

(68)

– 

(1)

(2)

236 

Retirement 
benefits 

Other  
temporary 
differences 

Accelerated 
depreciation 
and 
amortisation

(1,193)

(35)

– 

(7)

(17)

(1,252)

(27)

(17)

6 

3 

3 

(32)

Accelerated 
depreciation 
and 
amortisation

Retirement 
benefits 

Other  
temporary 
differences 

(1,403)

219 

– 

3 

(7)

(5)

(1,193)

37 

(12)

(56)

(1)

– 

5 

(27)

107 

– 

– 

13 

8 

275 

(171)

– 

1 

2 

– 

2019

Total

600 

(36)

46 

(9)

(11)

5 

595 

 2018 

Total

617 

(10)

2 

(3)

(6)

600 

2019

Total

(1,113)

(52)

6 

9 

(6)

 2018 

Total

(1,091)

36 

(56)

3 

(5)

– 

128 

(1,156)

107 

(1,113)

2019

114 

(72)

42 

2019

481 

(1,084)

(603)

2018

252 

(50)

202 

2018

348 

(1,063)

(715)

DEFERRED TAX EXPECTED TO BE RECOVERED WITHIN 12 MONTHS
£ million

Deferred tax assets

Deferred tax liabilities

DEFERRED TAX EXPECTED TO BE RECOVERED IN MORE THAN 12 MONTHS
£ million

Deferred tax assets

Deferred tax liabilities

Within other temporary differences, deferred tax assets of £129 million (2018: £173 million) are recognised for tax losses 
carried forward to the extent that the realisation of the related tax benefit through future taxable profits is probable. 

134

Imperial Brands | Annual Report and Accounts 2019

As at the balance sheet date, deferred tax assets of £205 million (2018: £133 million) have not been recognised due to the 
potential uncertainty of the utilisation of the underlying tax losses in certain jurisdictions. Of these unrecognised deferred 
tax assets £31 million (2018: £6 million) are expected to expire in 2020 and £46 million (2018: £37 million) are expected to 
expire within 5 years. The remaining £128 million (2018: £90 million) has no time expiry.

Also within other temporary differences, deferred tax assets of £17 million (2018: £21 million) are recognised for tax credits 
carried forward to the extent that the realisation of the tax related benefit through future taxable profits is probable. Deferred 
tax assets of £145 million (2018: £146 million) have not been recognised due to the potential uncertainty of the utilisation 
of the credits. Of these unrecognised deferred tax assets £51 million (2018: £48 million) are expected to expire between 2021 
and 2027.

We have reviewed the recoverability of deferred tax assets in overseas territories in the light of forecast business performance. 
In 2019 we derecognised deferred tax assets of £87 million (2018: £51 million) that were previously recognised on the basis 
that it is more likely than not that these are irrecoverable. 

A deferred tax liability of £130 million (2018: £115 million) is recognised in respect of taxation expected to arise on the future 
distribution of unremitted earnings totalling £6 billion (2018: £9 billion).

23. RETIREMENT BENEFIT SCHEMES

The Group operates a number of retirement benefit schemes for its employees, including both defined benefit and defined 
contribution schemes. The Group’s three principal schemes are defined benefit schemes and are operated by Imperial 
Tobacco Limited (ITL) in the UK, Reemtsma Cigarettenfabriken GmbH in Germany and ITG Brands in the USA; these schemes 
represent 64 per cent, 12 per cent and 7 per cent of the Group’s total defined benefit obligations and 37 per cent, 28 per cent 
and 7 per cent of the current service cost respectively. 

IMPERIAL TOBACCO PENSION FUND

The UK scheme, the Imperial Tobacco Pension Fund or ITPF, is a voluntary final salary pension scheme with a normal 
retirement age of 60 for most members. The ITPF was offered to employees who joined the Company before 1 October 2010 
and has a weighted average maturity of 18 years. Effective from 1 September 2017, members’ pensionable pay was capped at 
the higher of £75,000 or their pensionable pay at 1 September 2017. The population as at the most recent funding valuation 
comprises 72 per cent in respect of pensioners, 26 per cent in respect of deferred members and 2 per cent in respect of 
current employees. New employees in the UK are now offered a defined contribution scheme. As the ITPF is in surplus funds 
in the defined benefit section, these funds may be used to finance defined contribution section contributions on ITL’s behalf 
with company contributions reduced accordingly.

The ITPF operates under trust law and is managed and administered by the Trustees on behalf of the members in 
accordance with the terms of the Trust Deed and Rules and relevant legislation. The ITPF’s assets are held by the trust.

Annual increases in benefits in payment are dependent on inflation so the main uncertainties affecting the level of 
benefits payable under the ITPF are future inflation levels (including the impact of inflation on future salary increases 
and any salary increases above inflation) and the actual longevity of the membership.

The contributions paid to the ITPF are set by the ITPF Scheme Actuary every three years. The Scheme Actuary is an 
external consultant, appointed by the Trustees. Principal factors that the Scheme Actuary will have regard to include 
the covenant offered by the Group, the level of risk in the ITPF, the expected returns on the ITPF’s assets, the results of 
the funding assessment on an ongoing basis and the expected cost of securing benefits if the fund were to be wound up. 

The latest valuation of the ITPF was carried out as at 31 March 2016 when the market value of the invested assets was 
£3,302 million. Based on the ongoing funding target the total assets were sufficient to cover 96 per cent of the benefits 
that had accrued to members for past service, after allowing for expected future pay increases. The total assets were 
sufficient to cover 90 per cent of the total benefits that had accrued to members for past service and future service 
benefits for current members. In compliance with the Pensions Act 2004, ITL and the Trustee agreed a scheme-specific 
funding target, a statement of funding principles and a schedule of contributions accordingly. The ITPF is currently 
undergoing a valuation as at 31 March 2019, the outcomes of which will be available later in the year.

Following the valuation, the level of employer’s contributions to the scheme was increased from £65 million per year. 
ITL paid £85 million in the year to 31 March 2019 and agreed to pay £85 million each year for the subsequent 12 years. 
Further contributions were agreed to be paid by the ITL in the event of a downgrade of the Group’s credit rating to non-
investment grade by either Standard & Poor’s or Moody’s. In addition, surety guarantees with a total value of £600 million 
and a parental guarantee with Imperial Brands PLC have been put in place. 

The main risk for the Group in respect of the ITPF is that additional contributions are required if the investment returns 
are not sufficient to pay for the benefits (which will be influenced by the factors noted above). The investment portfolio is 
subject to a range of risks typical of the asset classes held, in particular credit risk on bonds, exposure to equity markets, 
and exposure to the property market. 

www.imperialbrandsplc.com

135

FINANCIALSGOVERNANCEPERFORMANCESTRATEGYOVERVIEWNOTES TO THE FINANCIAL STATEMENTS continued

The IAS 19 liability measurement of the defined benefit obligation (DBO) and the current service cost are sensitive to the 
assumptions made about future inflation and salary growth levels, as well as the assumptions made about life expectation. 
They are also sensitive to the discount rate, which depends on market yields on sterling denominated AA corporate bonds. 
The main differences between the funding and IAS 19 assumptions are a more prudent longevity assumption for funding 
and a different approach to setting the discount rate. A consequence of the ITPF’s investment strategy, with a proportion of 
the assets invested in equities and other return-seeking assets, is that the difference between the market value of the assets 
and the IAS 19 liabilities may be relatively volatile.

THE REEMTSMA CIGARETTENFABRIKEN PENSION PLAN

The German scheme, the Reemtsma Cigarettenfabriken Pension Plan (RCPP), is primarily a career average pension plan 
that is open to new entrants, though a small closed group of members has final salary benefits. It has a weighted average 
maturity of 20 years. The scheme population comprises 52 per cent in respect of pensioners, 19 per cent in respect of 
deferred members and 29 per cent in respect of current employees. 

The plan is unfunded and the company pays benefits as they arise. The plan’s obligations arise under a works council 
agreement and are subject to standard German legal requirements around such matters as the benefits to be provided to 
employees who leave service, and pension increases in payment. Over the next year Reemtsma Cigarettenfabriken GmbH 
expects to pay £24 million in respect of benefits.

Annual increases in benefits in payment are dependent on inflation so the main uncertainties affecting the level of benefits 
payable under the plan are future inflation levels and the actual longevity of the membership.

The IAS 19 liability measurement of the DBO and the current service cost are sensitive to the assumptions made about the 
above variables, as well as the discount rate, which depends on market yields on euro denominated AA corporate bonds.

LORILLARD HOURLY PENSION PLAN

The main USA pension scheme, held by ITG Brands is the Lorillard Hourly Pension Plan (ITGBH), is a defined benefit pension 
plan that is open to new entrants. It has a weighted average maturity of 11 years. The population comprises 75 per cent 
in respect of pensioners, 11 per cent in respect of deferred members and 14 per cent in respect of current employees. 

The plan is funded and benefits are paid from the plan assets. Contributions to the plan are determined based on 
US regulatory requirements and ITG Brands is not expected to make any contributions in the next year.

Annual benefits in payment are assumed not to increase from current levels. The main uncertainty affecting the level 
of benefits payable under the plan is the actual longevity of the membership. Other key uncertainties impacting the plan 
include investment risk and potential past service benefit changes from future negotiations.

The IAS 19 liability measurement of the DBO and the service cost are sensitive to the assumptions made about the above 
variables, as well as the discount rate, which depends on market yields on US dollar denominated AA corporate bonds.

OTHER PLANS

Other plans of the Group include various pension plans, other post-employment and long-term employee benefit plans 
in several countries of operation. Many of the plans are funded, with assets backing the obligations held in separate legal 
vehicles such as trusts, others are operated on an unfunded basis. The benefits provided, the approach to funding and 
the legal basis of the plans reflect their local territories. IAS 19 requires that the discount rate for calculating the DBO and 
service cost is set according to the level of relevant market yields on corporate bonds where the market is considered “deep”, 
or government bonds where it is not.

The results of the most recent available actuarial valuations for the various plans have been updated to 30 September 2019 
in order to determine the amounts to be included in the Group’s consolidated financial statements. The aggregate IAS 19 
position is as follows:

136

Imperial Brands | Annual Report and Accounts 2019

DEFINED BENEFIT PLANS

£ million

At 1 October 

Consolidated income statement expense

Current service cost

Settlements gains/(losses)

Past service (losses)/gains

Cost of termination benefits

Net interest (expense)/income on net defined 
benefit (liability)/asset

Administration costs paid from plan assets

Cost recognised in the income statement

Remeasurements

Actuarial gain/(loss) due to liability experience

Actuarial (loss)/gain due to financial 
assumption changes

Actuarial loss due to demographic assumption 
changes

Return on plan assets excluding amounts 
included in net interest (expense)/income above

Remeasurement effects recognised in other 
comprehensive income

Cash

Employer contributions

Employee contributions

Benefits paid directly by the company

Benefits paid from plan assets

Net cash

Other

Exchange movements

Total other 

At 30 September

DBO 

(5,311)

Assets 

4,848 

(44)

3 

(1)

(19)

(147)

– 

73 

(845)

(14)

– 

– 

(1)

218 

48 

– 

(3)

– 

– 

142 

(6)

– 

– 

– 

538 

142 

1 

(218)

(48)

(36)

26 

(6,076)

5,422 

2019

Total 

(463)

(44)

– 

(1)

(19)

(5)

(6)

(75)

73 

(845)

(14)

538 

(248)

142 

– 

– 

– 

142 

(10)

(10)

(654)

DBO 

(5,448)

Assets 

4,732 

(52)

12 

12 

(38)

(142)

– 

(20)

105 

– 

– 

– 

(1)

66 

215 

– 

(7)

– 

– 

129 

(5)

– 

– 

– 

111 

158 

1 

(66)

(215)

(20)

10 

(5,311)

4,848 

2018

Total 

(716)

(52)

5 

12 

(38)

(13)

(5)

(91)

(20)

105 

– 

111 

196 

158 

– 

– 

– 

158 

(10)

(10)

(463)

The cost of termination benefits in the year ended 30 September 2019 and 30 September 2018 mainly relate to restructuring 
activity in Germany. 

RETIREMENT BENEFIT SCHEME COSTS CHARGED TO OPERATING PROFIT
£ million

Defined benefit expense in operating profit

Defined contribution expense in operating profit

Total retirement benefit scheme cost in operating profit

Split as follows in the consolidated income statement:

£ million

Cost of sales

Distribution, advertising and selling costs

Administrative and other expenses

Total retirement benefit scheme costs in operating profit

ASSETS AND LIABILITIES RECOGNISED IN THE CONSOLIDATED BALANCE SHEET
£ million

Retirement benefit assets

Retirement benefit liabilities

Net retirement benefit liability

2019

70 

17 

87 

2018

78 

17 

95 

2019

2018

27 

37 

23 

87 

2019

595 

(1,249)

(654)

29 

40 

26 

95 

2018

598 

(1,061)

(463)

www.imperialbrandsplc.com

137

FINANCIALSGOVERNANCEPERFORMANCESTRATEGYOVERVIEW 
 
NOTES TO THE FINANCIAL STATEMENTS continued

KEY FIGURES AND ASSUMPTIONS USED FOR MAJOR PLANS

£ million unless otherwise indicated

Defined benefit obligation (DBO)

Fair value of scheme assets 

Net defined benefit (asset)/liability

Current service cost

Employer contributions

Principal actuarial assumptions used  
(% per annum)

Discount rate

Future salary increases

Future pension increases

Inflation

Life expectancy at age 65 years:

Member currently aged 65

Member currently aged 50

Life expectancy at age 65 years:

Member currently aged 65

Member currently aged 50

ITPF 

3,880 

(4,416)

(536)

16 

85 

1.8 

3.1 

3.1 

3.1 

Male 

22.1 

23.3 

Male 

22.0 

23.4 

RCPP 

758 

– 

758 

12 

– 

0.9 

2.6 

1.5 

1.5 

ITPF 

Female 

23.7 

25.5 

ITPF 

Female 

23.6 

25.5 

2019

ITGBH

453 

(418)

35 

3 

– 

3.2 

n/a

n/a

2.5 

Male 

20.2 

22.3 

Male 

19.4 

21.4 

ITPF 

3,380 

(3,902)

(522)

21 

80 

2.9 

3.7 

3.2 

3.2 

RCPP

Female 

23.7 

25.4 

RCPP

Female 

23.4 

25.3 

RCPP 

600 

– 

600 

13 

– 

1.9 

2.9 

1.8 

1.8 

Male 

19.6 

20.9 

2018

ITGBH

394 

(388)

6 

5 

– 

4.3 

n/a

n/a

2.5 

2019

ITGBH

Female 

22.1 

23.3 

2018

ITGBH

Male 

Female 

19.7 

20.9 

22.2 

23.3 

Assumptions regarding future mortality experience are set based on advice that uses published statistics and experience 
in each territory. In particular for the ITPF, SAPS S2 tables are used with various adjustments for different groups of 
members, reflecting observed experience. The largest group of members uses the SAPS S2 All Pensioner Male Amounts 
table with a 97.7 per cent multiplier. An allowance for improvements in longevity is made using the 2015 CMI improvement 
rates with a long-term trend of 1.25 per cent per annum.

SENSITIVITY ANALYSIS FOR KEY ASSUMPTIONS AT THE END OF THE YEAR

Sensitivity analysis is illustrative only and is provided to demonstrate the degree of sensitivity of results to key 
assumptions. Generally, estimates are made by re-performing calculations with one assumption modified and all 
others held constant.

% increase in DBO

Discount rate: 0.5% decrease

Rate of inflation: 0.5% decrease

One year increase in longevity 
for a member currently age 65, 
corresponding changes at other ages

ITPF 

9.3 

7.7 

RCPP 

10.4 

6.8 

2019

ITGBH

5.7 

n/a

ITPF

8.7 

7.1 

RCPP

9.9 

6.5 

2018

ITGBH

5.2 

n/a

4.9 

4.9 

4.5 

3.5 

4.5 

4.0 

The sensitivity to the inflation assumption change includes corresponding changes to the future salary increases and 
future pension increases assumptions, but is assumed to be independent of any change to discount rate.

We estimate that a 0.5 per cent decrease in the discount rate at the start of the year would have increased the consolidated 
income statement pension expense by approximately £15 million. 

138

Imperial Brands | Annual Report and Accounts 2019

An approximate split of the major categories of ITPF scheme assets is as follows:

£ million unless otherwise indicated

Equities

Bonds – index linked government

Bonds – corporate and other

Property 

Absolute return

Other – including derivatives, commodities and cash

2019

Percentage  
of ITPF  
scheme  
assets 

11 

43 

15 

13 

17 

1 

Fair value

564 

1,403 

361 

542 

477 

555 

100 

3,902 

2018

Percentage  
of ITPF  
scheme  
assets 

15 

36 

9 

14 

12 

14 

100 

Fair value

497 

1,912 

666 

563 

732 

46 

4,416 

The primary investment objective is to invest the ITPF’s assets in an appropriate and secure manner such that members’ 
benefit entitlements can be paid as they fall due. Specifically the ITPF targets an expected return in excess of the growth 
in the liabilities, which in conjunction with the contributions paid is consistent to achieve and maintain an ongoing 
funding level of at least 100 per cent on a buy-out basis by 2028.

The majority of the assets are quoted. The ITPF holds £0.3 million of self-invested assets. As in previous years, the value 
of ground leases have been allocated to the property asset class.

An approximate split of the major categories of ITGBH scheme assets is as follows:

£ million unless otherwise indicated

Investment funds

Bonds – fixed government

Bonds – corporate and other

Other – including derivatives, commodities and cash

The majority of the assets are non-quoted. 

24. PROVISIONS

£ million

At 1 October 2018

Additional provisions charged to the consolidated income statement

Amounts used

Unused amounts reversed

Transferred to held for disposal (note 11)

Exchange movements

At 30 September 2019

Analysed as:

£ million

Current

Non-current

2019

Percentage  
of ITGBH  
scheme  
assets 

67 

11 

17 

5 

100 

Fair value

279 

47 

71 

21 

418 

Fair value

252 

54 

66 

16 

388 

Restructuring 

Other 

297 

46 

(95)

(4)

– 

1 

245 

156 

191 

(37)

(22)

(4)

2 

286 

2019

284 

247 

531 

2018

Percentage  
of ITGBH  
scheme  
assets 

65 

14 

17 

4 

100 

2019

Total 

453 

237 

(132)

(26)

(4)

3 

531 

2018

179 

274 

453 

Restructuring provisions relate mainly to our cost optimisation programme (see note 5), and other provisions principally 
relates to excise tax of £139 million with the remainder comprised of holiday pay, local tax and Logista provisions. See note 8 
for further details on the excise tax provision. It is expected that the majority of provisions will be utilised within a period of 
10 years.

25. SHARE CAPITAL
£ million

Authorised, issued and fully paid

1,025,795,746 ordinary shares of 10p each (2018: 1,031,026,084)

2019

2018

103 

103 

During the year 5,230,338 shares (2018: 1,313,916 shares) were repurchased and immediately cancelled, increasing the 
capital redemption reserve. 

On 6 March 2014, 31,942,881 shares held in Treasury were cancelled creating the capital redemption reserve, and between 
September 2017 and December 2017, 4,973,916 shares were cancelled increasing this reserve.

www.imperialbrandsplc.com

139

FINANCIALSGOVERNANCEPERFORMANCESTRATEGYOVERVIEWNOTES TO THE FINANCIAL STATEMENTS continued

26. SHARE SCHEMES

The Group operates four types of share-based incentive programmes, designed to incentivise staff and to encourage them 
to build a stake in the Group.

SHARE MATCHING SCHEME

Awards are made to eligible employees who are invited to invest a proportion of their eligible bonus in shares for a period 
of three years, after which matching shares are awarded on a 1:1 ratio, plus dividend equivalents.

LONG TERM INCENTIVE PLAN (LTIP)

Awards of shares under the LTIP are made to the Executive Directors and senior executives at the discretion of the 
Remuneration Committee. They vest three years after grant and are subject to performance criteria. Dividend equivalents 
accrue on vested shares.

SHARESAVE PLAN

Options are granted to eligible employees who participate in a designated savings scheme for a three year period. 
Historically they were also granted for a five year period.

DISCRETIONARY SHARE AWARDS PLAN (DSAP)

Under the DSAP, one-off conditional awards are made to individuals to recognise exceptional contributions within the 
business. Awards, which are not subject to performance conditions and under which vested shares do not attract dividend 
roll-up, will normally vest on the third anniversary of the date of grant subject to the participant’s continued employment. 
The limit of an award under the DSAP is capped at 25 per cent of the participant’s salary at the date of grant. Shares used 
to settle awards under the DSAP will be market purchased.

Further details of the schemes including additional criteria applying to Directors and some senior executives are set out 
in the Directors’ Remuneration Report.

ANALYSIS OF CHARGE TO THE CONSOLIDATED INCOME STATEMENT
£ million

Share Matching Scheme

Long Term Incentive Plan

Sharesave Plan

Discretionary Share Awards Plan

2019

9 

12 

1 

1 

23 

2018

14 

9 

2 

1 

26 

The awards are predominantly equity settled. The balance sheet liability in respect of cash settled schemes at 
30 September 2019 was £0.9 million (2018: £0.9 million).

RECONCILIATION OF MOVEMENTS IN AWARDS/OPTIONS

Thousands of shares unless otherwise indicated

Outstanding at 1 October 2018

Granted 

Lapsed/cancelled

Exercised

Outstanding at 30 September 2019

Exercisable at 30 September 2019

Thousands of shares unless otherwise indicated

Outstanding at 1 October 2017

Granted 

Lapsed/cancelled

Exercised

Outstanding at 30 September 2018

Exercisable at 30 September 2018

Share  
matching 
scheme 
awards

1,307 

243 

(66)

(701)

783 

– 

Share  
matching 
scheme 
 awards

1,907 

175 

(78)

(697)

1,307 

– 

LTIP 
awards

Sharesave 
options

DSAP 
awards

3,014 

2,132 

(677)

(156)

4,313 

– 

1,324 

883 

(633)

(15)

1,559 

168 

71 

45 

(5)

(17)

94 

– 

LTIP  
awards

Sharesave 
options

DSAP  
awards

1,190 

2,002 

(25)

(153)

3,014 

– 

997 

972 

(302)

(343)

1,324 

98 

45 

26 

– 

– 

71 

– 

2019

Sharesave 
weighted 
average 
exercise 
price £

25.03 

17.45 

24.02 

25.05 

21.21 

29.68 

2018

Sharesave 
weighted 
average 
exercise 
price £

27.73 

22.24 

29.12 

23.87 

25.03 

25.22 

The weighted average Imperial Brands PLC share price at the date of exercise of awards and options was £26.06 
(2018: £26.80). The weighted average fair value of sharesave options granted during the year was £3.32 (2018: £4.00).

140

Imperial Brands | Annual Report and Accounts 2019

SUMMARY OF AWARDS/OPTIONS OUTSTANDING AT 30 SEPTEMBER 2019

Thousands of shares unless otherwise indicated

Share Matching Scheme

2017

2018

2019

Total awards outstanding

Long Term Incentive Plan

2015

2016

2017

2018

2019

Total awards outstanding

Sharesave Plan

2016

2017

2018

2019

Total options outstanding

Discretionary Share Awards Plan

2017

2017

2018

2019

2019

2019

Total options outstanding

Number of 
awards/options 
outstanding

Vesting period 
remaining in 
months

Exercise price 
of options  
outstanding £

487 

147 

149 

783 

12 

5 

395 

1,821 

2,080 

4,313 

168 

180 

337 

874 

1,559 

21 

2 

27 

41 

2 

1 

94 

5 

17 

29 

– 

– 

5 

17 

29 

– 

10 

22 

34 

8 

11 

23 

29 

29 

29 

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

29.68 

29.62 

22.24 

17.45 

n/a

n/a

n/a

n/a

n/a

n/a

The vesting period is the period between the grant of awards or options and the earliest date on which they are exercisable. 
The vesting period remaining and the exercise price of options outstanding are weighted averages. Participants in the 
Sharesave Plan have six months from the maturity date to exercise their option. Participants in the LTIP generally have 
seven years from the end of the vesting period to exercise their option. The exercise price of the options is fixed over the 
life of each option.

PRICING

For the purposes of valuing options to calculate the share-based payment charge, the Black-Scholes option pricing model 
has been used for the Share Matching Scheme, Sharesave Plan, Discretionary Shares Awards Plan and one Long Term 
Incentive Plan with no market conditions. A summary of the assumptions used in the Black-Scholes model for 2019 and 
2018 is as follows.

Risk-free interest rate %

Volatility (based on 3 or 5 year history) %

Expected lives of options granted years

Dividend yield %

Fair value £

Share price used to determine exercise price £

Exercise price £

Risk-free interest rate %

Volatility (based on 3 or 5 year history) %

Expected lives of options granted years

Dividend yield %

Fair value £

Share price used to determine exercise price £

Exercise price £

Share Matching 

Sharesave 

1.1

25

3.00

6.65

21.72

26.52

n/a

-1.4

24.5-26.1

24.7-26.3

3

6.65

2.58-3

6.65

2.37-3.54

15.65-21.72

19.77-21.81

18.69-26.52

17.45

LTIP Share Matching

Sharesave

1.2-1.3

23.9-24.5

3-5

4.8 

1.2 

24.1 

3 

4.8 

0.0-2.9

24.0-24.1

3 

4.8 

22.05-24.24

22.84 

3.88-4.76

27.96 

n/a

26.34 

26.08-26.32

n/a

22.24 

2019 

DSAP

0.7-1.1

n/a

2018

DSAP

1.2 

24.2 

3 

4.8 

24.24 

27.96 

n/a

www.imperialbrandsplc.com

141

FINANCIALSGOVERNANCEPERFORMANCESTRATEGYOVERVIEWNOTES TO THE FINANCIAL STATEMENTS continued

Market conditions were incorporated into the Monte Carlo method used in determining the fair value of LTIP awards at grant 
date. Assumptions in 2019 and 2018 are given in the following table.

%

Future Imperial Brands share price volatility

Future Imperial Brands dividend yield

Share price volatility of the tobacco and alcohol comparator group

Correlation between Imperial Tobacco and the alcohol and tobacco comparator group

EMPLOYEE SHARE OWNERSHIP TRUSTS

2019

20.0 

– 

2018

18.7–19.2

– 

14.9-65.6

17.0-38.0

27.0

32.0 

The Imperial Tobacco Group PLC Employee and Executive Benefit Trust and the Imperial Tobacco Group PLC 2001 Employee 
Benefit Trust (the Trusts) have been established to acquire ordinary shares in the Company to satisfy rights to shares 
arising on the exercise and vesting of options and awards. The purchase of shares by the Trusts has been financed by a 
gift of £19.2 million and an interest free loan of £147.5 million. In addition the Group has gifted treasury shares to the Trusts. 
None of the Trusts’ shares has been allocated to employees or Executive Directors as at 30 September 2019. All finance costs 
and administration expenses connected with the Trusts are charged to the consolidated income statement as they accrue. 
The Trusts have waived their rights to dividends and the shares held by the Trusts are excluded from the calculation of basic 
earnings per share.

SHARES HELD BY EMPLOYEE SHARE OWNERSHIP TRUSTS
Millions of shares 

At 1 October

Gift of shares from Treasury

Distribution of shares held by Employee Share Ownership Trusts

At 30 September

2019

0.7 

3.0 

(0.9)

2.8 

2018

1.9 

– 

(1.2)

0.7 

The shares in the Trusts are accounted for on a first in first out basis and comprise nil shares acquired in the open market 
(2018: nil) and 2.8 million (2018: 0.7 million) treasury shares gifted to the Trusts by the Group. There were 3 million (2018: nil) 
shares gifted in the financial year 2019.

27. TREASURY SHARES

Shares purchased under the Group’s buyback programme represent a deduction from equity shareholders’ funds, and are 
only cancelled if the number of treasury shares approaches 10 per cent of issued share capital. During the year the Group 
purchased 5,230,338 shares at a cost of £108 million (2018: 1,313,916 shares at a cost of £41 million) which were immediately 
cancelled. Shares held in treasury do not qualify for dividends.

£ million unless otherwise indicated

At 1 October

Purchase of shares

Cancellation of shares

Gifted to Employee Share Ownership Trusts

At 30 September

Percentage of issued share capital

28. COMMITMENTS
CAPITAL COMMITMENTS

£ million

Contracted but not provided for:

Property, plant and equipment and software

OPERATING LEASE COMMITMENTS

Millions  
of shares 
 (number)

77.3 

5.2 

(5.2)

(3.0)

74.3 

7.2 

2019

Value

2,183 

108 

(108)

– 

2,183 

n/a

Millions  
of shares 
(number)

77.3 

1.3 

(1.3)

– 

77.3 

7.5 

2018

Value

2,183 

41 

(41)

– 

2,183 

n/a

2019

2018

179 

208 

Total future minimum lease payments under non-cancellable operating leases consist of leases where payments fall due:

£ million

Within one year

Between one and five years

Beyond five years

Property

Other

54 

146 

88 

288 

26 

36 

1 

63 

2019

Total

80 

182 

89 

351 

Property

Other 

47 

107 

52 

206 

19 

29 

– 

48 

2018

Total

66 

136 

52 

254 

A review of operating leases has identified four leases with a total commitment greater than £10 million. A summary of 
these commitments are detailed on page 143.

142

Imperial Brands | Annual Report and Accounts 2019

Following the sale of the Head Office buildings in the UK in the prior year, two new leases have commenced in respect of 
these, one of which represents a total commitment greater than £10 million as at 30 September 2019. The lease in respect of 
121 Winterstoke Road commenced on 23 August 2018 for a term of 20 years, due to terminate on 22 August 2038 and currently 
has an annual rental commitment of £2.5 million; the lease has a review of the rental obligation five years after the lease 
commencement date.

The German head office lease commenced on 1 January 2014 for a term of 10 years, due to terminate on 31 December 2024. 
Currently there is an annual commitment of €3.2 million which is price index graduated on an annual basis. There is the 
option to terminate up to 30 per cent of the remaining lease space from 31 December 2019 to 31 December 2023, subject to 
notice of 14 months and a pro-rata payment penalty. 

Within Logista two leases exist with total commitments in excess of £10 million as of 30 September 2019. The Coslada III 
lease commenced on 4 June 2018 for a term of 15 years and extensions of three years more with a maximum of five 
extensions. For the moment it is considered that one extension exists with a termination date of 31 March 2036. Currently 
there is an annual commitment of €1.0 million and its price index is reviewed on an annual basis. The Getafe lease commenced 
on 31 March 2008 and its term was renegotiated in the year until 31 December 2025. Currently there is an annual commitment 
of €2.1 million per annum which is price index reviewed on an annual basis.

29. CONTINGENT LIABILITIES
LEGAL PROCEEDINGS

The Group is currently involved in a number of legal cases in which claimants are seeking damages for alleged smoking 
and health related effects. In the opinion of the Group’s lawyers, the Group has meritorious defences to these actions, all 
of which are being vigorously contested. Although it is not possible to predict the outcome of the pending litigation, the 
Directors believe that the pending actions will not have a material adverse effect upon the results of the operations, cash 
flow or financial condition of the Group. Consequently, the Group has not provided for any amounts in respect of these 
cases in the financial statements. 

For further details see page 63-64 of the Directors’ Report.

COMPETITION AUTHORITY INVESTIGATIONS

The Group is currently co-operating with relevant national competition authorities in relation to a number of ongoing 
competition law investigations, none of which have resulted in findings of infringement. 

SPAIN

On 12 April 2019 the Spanish National Commission on Markets and Competition (CNMC) announced penalties against 
Philip Morris Spain, Altadis, JT International Iberia and Logista. Altadis and Logista received fines of €11.4 million and 
€20.9 million, respectively, from the CNMC. According to the decision, Altadis and Logista are alleged to have infringed 
competition law by participating in an exchange of sales volume data between 2008 and February 2017. CNMC considers 
that this conduct had the effect of restricting competition in the Spanish tobacco market. Both companies believe that the 
arguments made by CNMC that define this conduct as anti-competitive are flawed. In June 2019, both Altadis and Logista 
commenced appeals to the CNMC’s Decision and the fines imposed in the Spanish High Court where they believe they will 
be successful, a decision supported by external legal counsel. In September 2019 Altadis and, separately, Logista arranged 
bank guarantees for the full amount of the fines with the result that payment of the fines have been suspended pending 
the outcome of the appeals. Therefore, provision for these amounts is not considered appropriate. 

BELGIUM

On 29 May 2017, the National Competition Authority in Belgium (the BCA) conducted raids at the premises of several 
manufacturers and wholesalers of tobacco products. The Group’s subsidiary in Belgium received a visit from the BCA 
and is assisting with enquiries including responding to a request for information.

UKRAINE

In February 2017, the Anti-Monopoly Committee in Ukraine (AMCU) initiated an investigation considering alleged 
concerted actions between manufacturers, including Imperial Tobacco Ukraine (ITU), and the distributor TEDIS. 
On 10 October the AMCU announced its Decision to make a finding of anti-competitive conduct against the industry 
(Imperial, JTI, BAT, PM – both factories and trading companies – and the distributor TEDIS). ITU has been fined 
approximately £8.4 million and Imperial Tobacco Production Ukraine (ITPU) has been fined approximately £4.8 million, 
totalling £13.2 million. The Decision was given orally; the fact of the Decision was subsequently made public by the AMCU, 
and we await a copy of the Decision in writing. ITU and ITPU have announced in a press release that they believe they have 
meritorious defence arguments and intend to appeal the Decision and fines. Payment of the fines would be suspended 
pending resolution of the appeal. Therefore, provision for these amounts is not considered appropriate. 

www.imperialbrandsplc.com

143

FINANCIALSGOVERNANCEPERFORMANCESTRATEGYOVERVIEWNOTES TO THE FINANCIAL STATEMENTS continued

30. NET DEBT 

The movements in cash and cash equivalents, borrowings, and derivative financial instruments in the year were as follows:

£ million

At 1 October 2018

Reallocation of current borrowings from non-current 
borrowings

Cash flow

Accretion of interest 

Change in fair values 

Transferred to held for disposal (note 11)

Exchange movements

At 30 September 2019

ANALYSIS BY DENOMINATION CURRENCY

£ million

Cash and cash equivalents

Total borrowings

Effect of cross-currency swaps

Derivative financial instruments

Net debt

£ million

Cash and cash equivalents

Total borrowings

Effect of cross-currency swaps

Derivative financial instruments

Net debt

ADJUSTED NET DEBT

Cash and cash 
equivalents 

Current 
borrowings 

Non-current 
borrowings 

775 

(2,397)

(9,598)

– 

1,540 

– 

– 

(14)

(15)

(1,656)

2,159 

20 

– 

– 

(63)

2,286 

(1,937)

GBP

235 

(2,687)

(2,452)

2,510 

58 

GBP

47 

(3,419)

(3,372)

3,180 

(192)

EUR

659 

(4,588)

(3,929)

(4,268)

(8,197)

EUR

225 

(4,700)

(4,475)

(3,706)

(8,181)

1,656 

(3,528)

(26)

– 

– 

(201)

(11,697)

USD

932 

(6,326)

(5,394)

1,432 

(3,962)

USD

39 

(3,844)

(3,805)

– 

(3,805)

Derivative 
financial 
instruments 

(679)

– 

117 

39 

(174)

– 

75 

(622)

Other

460 

(33)

427 

– 

427 

Other

464 

(32)

432 

– 

432 

Total 

(11,899)

– 

288 

33 

(174)

(14)

(204)

(11,970)

2019

Total 

2,286 

(13,634)

(11,348)

(326)

(11,674)

(296)

(11,970)

2018

Total 

775 

(11,995)

(11,220)

(526)

(11,746)

(153)

(11,899)

Management monitors the Group’s borrowing levels using adjusted net debt which excludes interest accruals and the fair 
value of derivative financial instruments providing commercial hedges of interest rate risk.

£ million

Reported net debt

Accrued interest

Fair value of derivatives providing commercial hedges

Adjusted net debt

31. RECONCILIATION OF CASH FLOW TO MOVEMENT IN NET DEBT
£ million

Increase in cash and cash equivalents

Cash flows relating to derivative financial instruments

Increase in borrowings

Repayment of borrowings

Change in net debt resulting from cash flows

Other non-cash movements including revaluation of derivative financial instruments

Transferred to held for disposal (note 11)

Exchange movements

Movement in net debt during the year

Opening net debt

Closing net debt

2019

(11,970)

162 

432 

2018

(11,899)

197 

228 

(11,376)

(11,474)

2019

1,540 

117 

(3,699)

2,330 

288 

(141)

(14)

(204)

(71)

(11,899)

(11,970)

2018

203 

(41)

(1,619)

2,261 

804 

(61)

– 

(152)

591 

(12,490)

(11,899)

144

Imperial Brands | Annual Report and Accounts 2019

32. NON-CONTROLLING INTERESTS
CHANGES IN NON-CONTROLLING INTERESTS

In August 2018 the Group reduced its holding in its Distribution business, Compañía de Distribución Integral Logista 
Holdings SA (Logista) to a holding of 50.01 per cent. This increased non-controlling interests by £142 million. Sales proceeds 
were €264 million. Net proceeds after fees and costs were £234 million. A net gain of £92 million was recognised in equity 
attributable to owners of the parent. There have been no changes to the shareholding of Logista during 2019. 

MATERIAL NON-CONTROLLING INTERESTS

Detailed below is the summarised financial information of Logista, being a subsidiary where the non-controlling interest 
of 49.99 per cent is considered material to the Group.

SUMMARISED BALANCE SHEET
at 30 September 

Euro million

Current assets

Current liabilities

Current net assets

Non-current assets

Non-current liabilities

Non-current net assets

Net assets

SUMMARISED STATEMENT OF COMPREHENSIVE INCOME
for the year ended 30 September

Euro million

Revenue

Profit for the year

Other comprehensive income

Total comprehensive income

SUMMARISED CASHFLOW STATEMENT
for the year ended 30 September

Euro million

Cashflows from operating activities

Cashflows from investing activities

Cashflows from financing activities

Net increase in cash and cash equivalents

2019

5,440 

(6,254)

(814)

1,644 

(309)

1,335 

521 

2019

10,148 

165 

(3)

162 

2019

347 

(190)

(150)

7 

2018

5,192 

(6,031)

(839)

1,673 

(323)

1,350 

511 

2018

9,476 

156 

– 

156 

2018

348 

(146)

(150)

52 

33. POST BALANCE SHEET EVENTS
SHARE BUY-BACKS

Since 30 September 2019 the Group has repurchased and immediately cancelled 2,734,638 shares at a total cost of 
£50 million, increasing the capital redemption reserve. At 5 November 2019, 1,023,061,108 ordinary shares of 10 pence 
each were authorised, issued and fully paid up.

34. BREXIT

The Group has looked into the potential Brexit impacts under a number of different scenarios: soft, hard and no deal. 
The key risks that have been identified include potential increase in import duties and impact on UK customers; additional 
risk of tobacco smuggling, inventory requirements to ensure supply; impact on consumer confidence, and implications 
on existing international tax treaties. In the event of a no deal Brexit, we estimate there could be additional costs of 
around £100 million relating to the restructuring of the Group for tax purposes.

35. RELATED UNDERTAKINGS

In accordance with Section 409 of the Companies Act 2006 a full list of subsidiaries, partnerships, associates, and joint 
ventures, the principal activity, the full registered address and the effective percentage of equity owned by the Imperial 
Brands PLC, as at 30 September 2019, are provided in the entity financial statements of Imperial Brands PLC. There are 
no material related parties other than Group companies.

www.imperialbrandsplc.com

145

FINANCIALSGOVERNANCEPERFORMANCESTRATEGYOVERVIEWIMPERIAL BRANDS PLC BALANCE SHEET
AT 30 SEPTEMBER 

£ million

Fixed assets

Investments 

Current assets

Debtors

Creditors: amounts falling due within one year

Net current assets

Total assets less current assets

Net assets

Capital and reserves

Called up share capital

Capital redemption reserve

Share premium account

Profit and loss account – brought forward

Profit and loss account – loss for the year

Total shareholders’ funds

Notes 

2019

2018

iii 

7,968 

7,968 

iv 

v 

vi 

6,174 

8,017 

(44)

6,130 

14,098 

14,098 

103 

4 

5,833 

10,043 

(1,885)

14,098 

(2)

8,015 

15,983 

15,983 

103 

4 

5,833 

10,222 

(179)

15,983 

As permitted by section 408(3) of the Companies Act 2006, the profit and loss account of the Company is not presented. 

The financial statements on pages 146-150 were approved by the Board of Directors on 5 November 2019 and signed on its 
behalf by:

MARK WILLIAMSON
Chairman

OLIVER TANT
Director

IMPERIAL BRANDS PLC STATEMENT OF CHANGES IN EQUITY
FOR THE YEAR ENDED 30 SEPTEMBER

Share capital

Share premium 
and capital 
redemption

Retained 
earnings

Total equity

103 

5,837 

10,043 

15,983 

– 

– 

– 

– 

103

103 

– 

– 

– 

– 

– 

– 

– 

– 

– 

 5,837 

67 

67 

(108)

(1,844)

8,158 

5,837 

10,222 

– 

– 

– 

– 

– 

38 

1,500 

1,538 

(41)

(1,676)

10,043 

67 

67 

(108)

(1,844)

14,098 

16,162 

38 

1,500 

1,538 

(41)

(1,676)

15,983 

103

5,837 

£ million

At 1 October 2018

Profit for the year

Total comprehensive income

Transactions with owners

Cancellation of share capital

Dividends paid

At 30 September 2019

At 1 October 2017

Profit for the year

Dividends received

Total comprehensive income

Transactions with owners

Cancellation of share capital

Dividends paid

At 30 September 2018

146

Imperial Brands | Annual Report and Accounts 2019

NOTES TO THE FINANCIAL STATEMENTS OF IMPERIAL BRANDS PLC

I. ACCOUNTING POLICIES
BASIS OF PREPARATION AND STATEMENT OF COMPLIANCE WITH FRS 101

Imperial Brands PLC (the Company) is the ultimate parent company within the Imperial Brands group (the Group). The 
Company is a public company listed by shares, incorporated in the United Kingdom, and its principal activity continued to 
be that of holding investments. The Company does not have any employees. The Directors of the Group manage the Group’s 
risks at a Group level, rather than at an individual entity level.

These financial statements were prepared in accordance with the Companies Act 2006 as applicable to Financial 
Reporting Standard 101 Reduced Disclosure Framework (FRS 101), FRS 101 and applicable accounting standards.

The financial statements have been prepared on the historical cost basis, and as a going concern. Historical cost is 
generally based on the fair value of the consideration given in exchange for the assets.

As permitted by section 408(3) of the Companies Act 2006, no separate profit and loss account has been presented for 
the Company. 

As permitted by FRS 101, the Company has taken advantage of the disclosure exemptions available in the preparation 
of the financial statements, as detailed below:

•  Paragraph 38 of IAS 1 ‘Presentation of financial statements’ – comparative information requirements in respect of:

(i)   paragraph 79(a)(iv) of IAS 1;

(ii)   paragraph 118(e) of IAS 38 ‘Intangible assets’ – reconciliations between the carrying amount at the beginning and 

end of the period;

•  The following paragraphs of IAS 1 ‘Presentation of financial statements’:

(i)  

10(d) – statement of cash flows;

(ii)   10(f) – a statement of financial position as at the beginning of the preceding period when an entity applied an 

accounting policy retrospectively or makes a retrospective restatement of items in its financial statements, 
or when it reclassifies items in its financial statements;

(iii)  16 – statement of compliance with all IFRS;

(iv)  38A – requirement for minimum of two primary statements, including cash flow statements;

(v)  38B-D – additional comparative information;

(vi)  40A-D – requirements for a third statement of financial position;

(vii)  111 – cash flow information; and

(viii)  134-136 – capital management disclosures;

•  IAS 7 ‘Statement of cash flows’;

•  Paragraphs 30 and 31 of IAS 8 ‘Accounting Policies, changes in accounting estimates and errors’ – requirement for the 

disclosure of information when an entity has not applied a new IFRS that has been issued but is not yet effective;

•  Paragraph 17 of IAS 24 ‘Related party disclosures’ – key management compensation;

•  The requirements in IAS 24 ‘Related party disclosures’ to disclose related party transactions entered into between two or 

more members of a group;

•  IFRS 7 ‘Financial Instruments: Disclosures’; and

•  Paragraphs 91 to 99 of IFRS 13 ‘Fair value measurement’ – disclosure of valuation techniques and inputs used for fair value 

measurement of assets and liabilities.

The principal accounting policies, which have been applied consistently, are set out below. The Directors do not consider 
there to be any critical accounting estimates or judgements in respect of the Company, see note 2 Critical Accounting 
Estimates and Judgements of the consolidated financial statements for further details.

INVESTMENTS

Investments held as fixed assets comprise the Company’s investment in subsidiaries and are shown at historic purchase 
cost less any provision for impairment. Investments are tested for impairment annually to ensure that the carrying value 
of the investment is supported by their recoverable amount.

DIVIDENDS

Final dividends are recognised as a liability in the period in which the dividends are approved by shareholders, whereas 
interim dividends are recognised in the period in which the dividends are paid. Dividends receivable are recognised as 
an asset when they are approved.

FINANCIAL INSTRUMENTS

Following the adoption of IFRS 9, the Company’s accounting policies for financial instruments and hedging remain the same 
as disclosed in the 30 September 2018 annual report and accounts, except for changes to the classification and measurement 
of certain non-derivative financial assets and the calculation of expected credit losses.

www.imperialbrandsplc.com

147

FINANCIALSGOVERNANCEPERFORMANCESTRATEGYOVERVIEWNOTES TO THE FINANCIAL STATEMENTS OF IMPERIAL BRANDS PLC continued

At 30 September 2018 all non-derivative financial assets were classified as loans and receivables. Receivables were all 
initially recognised at fair value and subsequently stated at amortised cost using the effective interest method. From 
1 October 2018, receivables held under a hold to collect business model continue to be stated at amortised cost. Receivables 
held under a hold to sell business model, which are expected to be sold via a non-recourse factoring arrangement are now 
separately classified as fair value through profit or loss, within trade and other receivables.

At 30 September 2018, provisions for impairment of receivables were established when there was objective evidence that the 
Group would not be able to collect all amounts due according to the original terms of those receivables. Provisions were only 
recognised when an impairment had crystallised. From 1 October 2018 the calculation of impairment provisions is subject 
to an expected credit loss model, involving a prediction of future credit losses based on past loss patterns. The revised 
approach involves the recognition of provisions relating to potential future impairments, in addition to impairments that 
have already occurred. The expected credit loss approach involves modelling of historic loss rates, and consideration 
of the level of future credit risk. Expected loss rates are then applied to the gross receivables balance to calculate the 
impairment provision.

Cash and cash equivalents include cash in hand and deposits held on call, together with other short-term highly 
liquid investments.

TREASURY SHARES

When the Company purchases its own equity share capital (treasury shares), the consideration paid, including any directly 
attributable incremental costs (net of income taxes), is deducted from equity until the shares are reissued or disposed of. 
When such shares are subsequently sold or reissued, any consideration received, net of any directly attributable incremental 
transaction costs and the related income tax effects, increases shareholders’ funds. When such shares are cancelled they are 
transferred to the capital redemption reserve.

NEW ACCOUNTING STANDARDS AND INTERPRETATIONS

The Company has adopted IFRS 9 ‘Financial Instruments’ with effect from 1 October 2018. See note 1 Accounting Policies 
of the consolidated financial statements for further details of adoption. There have been no other new standards or 
amendments which became effective for the current reporting period that have had a material effect on the Company. 

II. DIVIDENDS
DISTRIBUTIONS TO ORDINARY EQUITY HOLDERS
£ million

Paid interim of 62.56 pence per share (2018: 122.33 pence, 2017: 111.21 pence)

•  Paid June 2017

•  Paid September 2017

•  Paid December 2017

•  Paid June 2018

•  Paid September 2018

•  Paid December 2018

•  Paid June 2019

•  Paid September 2019

Interim dividend paid

Proposed interim of 72.00 pence per share (2018: nil, 2017: nil)

•  To be paid December 2019

Interim dividend proposed

Proposed final of 72.01 pence per share (2018: 65.46 pence, 2017: 59.51 pence)

•  Paid March 2018

•  Paid March 2019

•  To be paid March 2020

Final dividend

2019

2018

2017

– 

– 

– 

– 

– 

– 

298 

298 

596 

683 

683 

– 

– 

683 

683 

– 

– 

– 

271 

271 

624 

– 

– 

247 

247 

567 

– 

– 

– 

– 

– 

1,166 

1,061 

– 

– 

– 

624 

– 

624 

– 

– 

567 

– 

– 

567 

Total ordinary share dividends of 206.57 pence per share  
(2018: 187.79 pence, 2017: 170.72 pence)

1,962 

1,790 

1,628 

The third interim dividend for the year ended 30 September 2019 of 72.00 pence per share amounts to a proposed dividend 
of £683 million, which will be paid in December 2019.

The proposed final dividend for the year ended 30 September 2019 of 72.01 pence per share amounts to a proposed 
dividend payment of £683 million in March 2020 based on the number of shares ranking for dividend at 30 September 2019, 
and is subject to shareholder approval. If approved, the total dividend paid in respect of 2019 will be £1,962 million (2018: 
£1,790 million). The dividend paid during 2019 is £1,844 million (2018: £1,676 million).

148

Imperial Brands | Annual Report and Accounts 2019

III. INVESTMENTS
COST OF SHARES IN IMPERIAL TOBACCO HOLDINGS (2007) LIMITED
£ million

At 1 October 

At 30 September

2019

7,968 

7,968 

2018

7,968 

7,968 

The Directors believe that the carrying value of the investments is supported by their underlying net assets.

A list of the subsidiaries of the Company is shown on pages 151-167.

IV. DEBTORS
£ million

Amounts owed from Group undertakings

2019

6,174 

2018

8,017 

Amounts owed from Group undertakings are unsecured, interest bearing, have no fixed date for repayment and are 
repayable on demand.

V. CREDITORS: AMOUNTS FALLING DUE WITHIN ONE YEAR
£ million

Amounts owed by Group undertakings

Cash at bank and in hand

Other creditors

2019

35 

2 

7 

44 

2018

– 

2 

– 

2 

Amounts owed by Group undertakings are unsecured, interest bearing, have no fixed date for repayment and are repayable 
on demand.

VI. CALLED UP SHARE CAPITAL
£ million

Authorised, issued and fully paid

1,025,795,746 ordinary shares of 10p each (2018: 1,031,026,084)

2019

2018

103 

103 

During the year 5,230,338 shares (2018: 1,313,916 shares) were repurchased and immediately cancelled, increasing the 
capital redemption reserve. 

On 6 March 2014, 31,942,881 shares held in Treasury were cancelled creating the capital redemption reserve, and between 
September 2017 and December 2017, 4,973,916 shares were cancelled increasing this reserve.

VII. RESERVES

As permitted by section 408(3) of the Companies Act 2006, the profit and loss account of the Company is not presented. The 
profit attributable to shareholders, dealt with in the financial statements of the Company, is £67 million (2018: £1,538 million). 

TREASURY SHARES

Shares purchased under the Group’s buyback programme represent a deduction from equity shareholders’ funds, and are 
only cancelled if the number of treasury shares approaches 10 per cent of issued share capital. During the year the Group 
purchased 5,230,338 shares at a cost of £108 million (2018: 1,313,916 shares at a cost of £41 million) which were immediately 
cancelled. Shares held in treasury do not qualify for dividends.

£ million unless otherwise indicated

At 1 October

Purchase of shares

Cancellation of shares

Gifted to Employee Share Ownership Trusts

At 30 September

Percentage of issued share capital

Millions  
of shares  
(number)

77.3 

5.2 

(5.2)

(3.0)

74.3 

7.2 

2019

Value

2,183 

108 

(108)

– 

2,183 

n/a

Millions  
of shares  
(number)

77.3 

1.3 

(1.3)

– 

77.3 

7.5 

2018

Value

2,183 

41 

(41)

– 

2,183 

n/a

www.imperialbrandsplc.com

149

FINANCIALSGOVERNANCEPERFORMANCESTRATEGYOVERVIEWNOTES TO THE FINANCIAL STATEMENTS OF IMPERIAL BRANDS PLC continued

VIII. GUARANTEES

The Company provides guarantees to a number of subsidiaries under section 479A of the Companies Act 2006, whereby 
the subsidiaries, incorporated in the UK and Ireland, are exempt from the requirements of the Act relating to the audit of 
individual accounts for the financial year ending 30 September 2019. See note 1 Accounting Policies of the consolidated 
financial statements for further details.

The Company has guaranteed various committed and uncommitted borrowings facilities and liabilities of certain UK 
and overseas undertakings, including Dutch and Irish subsidiaries. As at 30 September 2019, the amount guaranteed is 
£19,272 million (2018: £18,374 million).

The guarantees include the Dutch subsidiaries, all of which are included in the consolidated financial statements as at 
30 September 2019 and which, in accordance with Book 2, Article 403 of The Netherlands Civil Code, do not file separate 
financial statements with the Chamber of Commerce. Under the same article, the Company has issued declarations to 
assume any and all liabilities for any and all debts of the Dutch subsidiaries.

Many of the committed borrowing facilities remain undrawn as at 30 September 2019 but the maximum potential exposure 
under each facility has been included due to the ongoing commitment, only drawn utilised balances have been included 
for facilities that are uncommitted in nature. 

The guarantees also cover the Irish subsidiaries, all of which are included in the consolidated financial statements as at 
30 September 2019. The Irish companies, namely John Player & Sons Limited, have therefore availed themselves of the 
exemption provided by section 17 of the Irish Companies (Amendment) Act 1986 in respect of documents required to be 
attached to the annual returns for such companies.

The Company has also provided a parent guarantee to the Imperial Tobacco Pension Trustees Ltd, the main UK 
pension scheme.

The Directors have assessed the fair value of the above guarantees and do not consider them to be material. They have 
therefore not been recognised on the balance sheet.

IX. RELATED PARTY DISCLOSURES

Details of Directors’ emoluments and interests are provided within the Directors’ Remuneration Report. The Directors 
Remuneration Report, on pages 66-85, includes details on salary, benefits, pension and share plans. These disclosures 
form part of the financial statements. 

150

Imperial Brands | Annual Report and Accounts 2019

RELATED UNDERTAKINGS

SUBSIDIARIES: REGISTERED IN ENGLAND AND WALES, WHOLLY OWNED

In accordance with Section 409 of the Companies Act 2006 a full list of subsidiaries, partnerships, associates, and 
joint ventures, the principal activity, the country of incorporation and the effective percentage of equity owned, 
as at 30 September 2019 are disclosed below. With the exception of Imperial Tobacco Holdings (2007) Limited, 
which is wholly owned by the Company, none of the shares in the subsidiaries is held directly by the Company. 

Name

Attendfriend Limited

British Tobacco Company Limited

Congar International UK Limited

Hypofill Limited

Imperial Brands Enterprise Finance Limited

Imperial Brands Finance PLC

Imperial Brands Ventures Holdings Limited

Imperial Brands Ventures Limited

Imperial Investments Limited

Imperial Tobacco Altadis Limited

Imperial Tobacco Capital Assets (1)

Imperial Tobacco Capital Assets (2)

Imperial Tobacco Capital Assets (3)

Imperial Tobacco Capital Assets (4)

Imperial Tobacco Group Limited

Imperial Tobacco Holdings (1) Limited (iv)

Imperial Tobacco Holdings (2007) Limited (iv)

Imperial Tobacco Holdings Limited

Imperial Tobacco Initiatives

Imperial Tobacco International Limited

Imperial Tobacco Lacroix Limited

Imperial Tobacco Limited

Imperial Tobacco Overseas (Polska) Limited

Imperial Tobacco Overseas Holdings (1) Limited (viii)

Imperial Tobacco Overseas Holdings (2) Limited

Imperial Tobacco Overseas Holdings (3) Limited

Imperial Tobacco Overseas Holdings (4) Limited

Principal activity and registered address

Dormant 
121 Winterstoke Road, Bristol, BS3 2LL, England

Dormant 
121 Winterstoke Road, Bristol, BS3 2LL, England

Dormant 
121 Winterstoke Road, Bristol, BS3 2LL, England

Dormant 
Wellington House, Physics Road, Speke,  
Liverpool, L24 9HP, England

Provision of treasury services to other Group companies 
121 Winterstoke Road, Bristol, BS3 2LL, England

Provision of treasury services to other Group companies 
121 Winterstoke Road, Bristol, BS3 2LL, England

Holding investments in subsidiary companies 
121 Winterstoke Road, Bristol, BS3 2LL, England

Holding investments in subsidiary companies 
121 Winterstoke Road, Bristol, BS3 2LL, England

Dormant 
121 Winterstoke Road, Bristol, BS3 2LL, England

Dormant 
121 Winterstoke Road, Bristol, BS3 2LL, England

Dormant 
121 Winterstoke Road, Bristol, BS3 2LL, England

Provision of finance to other Group companies 
121 Winterstoke Road, Bristol, BS3 2LL, England

Dormant 
121 Winterstoke Road, Bristol, BS3 2LL, England

Dormant 
121 Winterstoke Road, Bristol, BS3 2LL, England

Dormant 
121 Winterstoke Road, Bristol, BS3 2LL, England

Holding investments in subsidiary companies 
121 Winterstoke Road, Bristol, BS3 2LL, England

Holding investments in subsidiary companies 
121 Winterstoke Road, Bristol, BS3 2LL, England

Holding investments in subsidiary companies 
121 Winterstoke Road, Bristol, BS3 2LL, England

Dormant 
121 Winterstoke Road, Bristol, BS3 2LL, England

Export and marketing of tobacco products 
121 Winterstoke Road, Bristol BS3 2LL England

Dormant 
121 Winterstoke Road, Bristol, BS3 2LL, England

Manufacture, marketing and sale of tobacco 
products in the UK 
121 Winterstoke Road, Bristol BS3 2LL England

Holding investments in subsidiary companies 
121 Winterstoke Road, Bristol, BS3 2LL, England

Holding investments in subsidiary companies 
121 Winterstoke Road, Bristol, BS3 2LL, England

Holding investments in subsidiary companies 
121 Winterstoke Road, Bristol, BS3 2LL, England

Dormant 
121 Winterstoke Road, Bristol, BS3 2LL, England

Holding investments in subsidiary companies 
121 Winterstoke Road, Bristol, BS3 2LL, England

www.imperialbrandsplc.com

151

FINANCIALSGOVERNANCEPERFORMANCESTRATEGYOVERVIEWRELATED UNDERTAKINGS continued

Name

Imperial Tobacco Overseas Holdings Limited

Imperial Tobacco Overseas Limited (x)

Imperial Tobacco Pension Trustees 
(Burlington House) Limited

Imperial Tobacco Pension Trustees Limited (iv)

Imperial Tobacco Ventures Limited

ITG Brands Limited

Joseph & Henry Wilson Limited

Nerudia Limited

Nerudia Trading Limited

Nerudia Consulting Limited

Nerudia Compliance Limited

La Flor de Copan UK Limited

Park Lane Tobacco Company Limited 

Rizla UK Limited

Sensus Investments Limited

Sinclair Collis Limited (iv)

Tabacalera de Garcia UK Limited

Principal activity and registered address

Holding investments in subsidiary companies 
121 Winterstoke Road, Bristol, BS3 2LL, England

Holding investments in subsidiary companies 
121 Winterstoke Road, Bristol, BS3 2LL, England

Dormant 
121 Winterstoke Road, Bristol, BS3 2LL, England

Dormant 
121 Winterstoke Road, Bristol, BS3 2LL, England

Holding investments in subsidiary companies 
121 Winterstoke Road, Bristol, BS3 2LL, England

Holding investments in subsidiary companies 
121 Winterstoke Road, Bristol, BS3 2LL, England

Licencing rights for the manufacture  
and sale of tobacco products 
121 Winterstoke Road, Bristol BS3 2LL England

Research and development of e-vapour products 
Wellington House, Physics Road, Speke,  
Liverpool, L24 9HP, England

Dormant 
Wellington House, Physics Road, Speke,  
Liverpool, L24 9HP, England

Research and development of e-vapour products 
Wellington House, Physics Road, Speke,  
Liverpool, L24 9HP, England

Dormant 
Wellington House, Physics Road, Speke,  
Liverpool, L24 9HP, England

Holding investments in subsidiary companies 
121 Winterstoke Road, Bristol, BS3 2LL, England

Dormant 
121 Winterstoke Road, Bristol, BS3 2LL, England

Entity ceased trading 
121 Winterstoke Road, Bristol, BS3 2LL, England

Dormant 
Wellington House, Physics Road, Speke,  
Liverpool, L24 9HP, England

Dormant 
121 Winterstoke Road, Bristol, BS3 2LL, England

Holding investments in subsidiary companies 
121 Winterstoke Road, Bristol, BS3 2LL, England

152

Imperial Brands | Annual Report and Accounts 2019

SUBSIDIARIES: INCORPORATED OVERSEAS, WHOLLY OWNED

Name

Country of incorporation 

Principal activity and registered address

1213509 B.C. Limited

Canada

800 JR Cigar Inc

United States of America

Altadis Canarias SAU (ii)

Spain

Altadis Holdings USA Inc

United States of America

Altadis Management 
Services Corporation

United States of America

Altadis Mayotte SAS

France, Mayotte Island

Altadis Middle East FZCO

United Arab Emirates

Altadis Ocean Indien SAS

France (La Reunion Island)

Altadis Retail Corporation

United States of America

Altadis S.A.U.

Spain

Altadis Shade Company LLC

United States of America

Altadis USA Inc

United States of America

Athena IP 
Vermogensverwaltungs GmbH 

Germany

Cacique, SA – Comércio, 
Importaçao e Exportaçao 

Brazil

Casa Blanca Inc

United States of America

Casa de Montecristo Inc

United States of America

Casa de Montecristo FL LLC

United States of America

Casa de Montecristo TN LLC

United States of America

Casa de Montecristo TX LLC

United States of America

CBHC Inc 

United States of America

Cigar Savor Enterprises LLC

United States of America

Commonwealth Brands Inc 

United States of America

Holding investments in subsidiary companies 
Suite 1700, Park Place, 666 Burrard Street,  
Vancouver, BC. V6C 2X8, Canada

Holding investments in subsidiary companies 
301 Route 10 East, Whippany, New Jersey, 07981, USA

Marketing and sale of tobacco products  
in the Canary Islands 
C/Comandante Azcarraga 5, Madrid, 28016, Spain

Holding investments in subsidiary companies 
5900 North Andrews Avenue, Ste. 1100,  
Fort Lauderdale, FL, 33309, USA

Trademark service company 
5900 North Andrews Avenue, Ste. 1100,  
Fort Lauderdale, FL, 33309 USA

Sales and distribution of tobacco products  
in Mayotte Island 
C/o SOMACO, BP 15 – Mamoudzou, 97600, Mayotte

Sales and marketing of tobacco products  
in the Middle East 
P.O. Box. No. 261718, Jebel Ali Free Zone, Dubai, 261718, 
United Arab Emirates

Sales and distribution of tobacco products  
in la Reunion Island 
ZI n° 2 – BP 256 – 97457 Saint Pierre Cedex, La Reunion

Trademark owner 
300 Delaware Avenue, Ste. 1230, Wilmington, DE, 19801, USA

Manufacture, sales and distribution of tobacco products 
in Spain 
C/Comandaute Azcarraga 5, Madrid 28016, Spain

Manufacture and sale of tobacco products in the USA 
217 Shaker Road, Somers, CT, 06071, USA

Manufacture and sale of cigars in the USA 
2601 Tampa East Blvd, Tampa Florida FL33619-8306, USA

Davidoff cigarette trademark owner 
Max-Born-Straße 4, Hamburg, 22761, Germany

Dormant 
Rua Marechal Deodoro, 690 – Centro Arapiraca, 
Alagoas, Brazil

Restaurant 
301 Route 10 East, Whippany, New Jersey, 07981, USA

Retail 
Corporation Service Company, 2711 Centerville Road,  
Suite 400, City of Wilmington, County of New Castle, 
DE, 19808, USA

Retail 
C/o ~Corporation Service Company, 1201 Hayes Street, 
Tallahassee Florida 32301, USA

Retail 
CSC, 2908 Poston Avenue, Nashville, TN 37203, USA

Retail 
Corporate Service Company, 211 E. 7th Floor, Suite 260, 
Austin, Texas, TX 78701, USA

Dormant 
5900 North Andrews Avenue, Ste. 1100,  
Fort Lauderdale, FL, 33309 USA

Manufacture of tobacco products 
5900 North Andrews Avenue, Ste. 1100,  
Fort Lauderdale, FL, 33309 USA

Manufacture and sale of tobacco products in the USA 
301 N. Scales Street, Reidsville, North Carolina, 
NC27320 USA

www.imperialbrandsplc.com

153

FINANCIALSGOVERNANCEPERFORMANCESTRATEGYOVERVIEWRELATED UNDERTAKINGS continued

Name

Country of incorporation 

Principal activity and registered address

Commonwealth-Altadis, Inc

United States of America

Congar International Corp 
(Delaware)

United States of America

Connecticut Shade  
Corporation

Consolidated Cigar 
Holdings Inc (vii)

United States of America

United States of America

Coralma International SAS 

France

Cuban Cigar Brands BV (v)

Netherlands Antilles

Direct Products Inc (Inactive)

United States of America

Dunkerquoise des Blends SAS  France

East Side Cigar, Inc

United States of America

Ets L Lacroix Fils NV/SA 

Belgium

Fontem (Beijing) Technology 
Solutions Limited (i)

People’s Republic of China

Fontem Canada Limited (vii)

Canada

Fontem Holdings 1 B.V.

The Netherlands

Fontem Holdings 2 B.V.

The Netherlands

Fontem Holdings 3 B.V.

The Netherlands

Fontem Holdings 4 B.V.

The Netherlands

Fontem Holdings B.V.

The Netherlands

Fontem International GmbH

Germany

Sales and distribution of tobacco products in the USA 
5900 North Andrews Avenue, Ste. 1100,  
Fort Lauderdale, FL, 33309 USA

Manufacturing and distribution of mass market cigars 
Road 14, Km. 72.2, Ave. Antonio R. Barcelo,  
Cayey, DE, PR 00736, USA

Holding investments in subsidiary companies 
5900 North Andrews Avenue, Ste. 1100,  
Fort Lauderdale, FL, 33309 USA

Holding investments in subsidiary companies 
5900 North Andrews Avenue, Ste. 1100,  
Fort Lauderdale, FL, 33309, USA

Holding investments in subsidiary companies 
143 bd Romain Rolland, Cedex 14, Paris, 75685, France

Trademark owner 
N.V. Fides, 15 Pietermaai, Curaçao, Netherlands Antilles

Holding investments in subsidiary companies 
5900 North Andrews Avenue, Ste. 1100,  
Fort Lauderdale, FL, 33309, USA

Tobacco processing 
143 bd Romain Rolland, Cedex 14, Paris, 75685, France

Production and distribution of cigars 
Corporate Service Company, 80 State St,  
Albany, NY12207-2543, USA

Manufacture and sale of tobacco products in Belgium 
Sint-Bavostraat 66, 2610 Wilrijk, Belgium

Research and development 
Room 201, Floor 2, Building 6,  
Yuan Dong science and technology park,  
6 Hepingli North Street, Dong Cheng District,  
Beijing, 100013, China

Import and distribution of tobacco and tobacco related 
products in Canada 
Suite 200, 389 Connell Street, Woodstock,  
NB, E7M 5G5, Canada

Holding investments in subsidiary companies 
Radarweg 60, Amsterdam, 1043 NT, The Netherlands

Holding investments in subsidiary companies 
Radarweg 60, Amsterdam, 1043 NT, The Netherlands

Holding investments in subsidiary companies 
Radarweg 60, Amsterdam, 1043 NT, The Netherlands

Holding investments in subsidiary companies 
Radarweg 60, Amsterdam, 1043 NT, The Netherlands

Holding investments in subsidiary companies 
Radarweg 60, Amsterdam, 1043 NT, The Netherlands

Holding investments in subsidiary companies 
Max-Born-Straße 4, Hamburg, 22761, Germany

Fontem US, Inc.

United States of America

Sales and marketing of tobacco products in the US 
Suite 350, 1100 South Tryon Road, Charlotte, NC28203, USA

Fontem Ventures B.V.

The Netherlands

Fontem Ventures  
France S.A.S.

Huotraco International  
Limited

Imperial Brands  
Columbia SAS

France

Cambodia

Columbia

Imperial Brands Finance 
France SAS

France

Imperial Brands Finland Oy

Finland

Holding investments in subsidiary companies 
Radarweg 60, Amsterdam, 1043 NT, The Netherlands

Marketing and sale of e-vapour products in France 
143 bd Romain Rolland, Cedex 14, Paris, 75685, France

Production and marketing of tobacco products 
No 299, Preah Ang Duong Street, Sangkat Wat Phnom, 
Khan Daunh Penh, Phnom Penh, Cambodia

Import and distribution of tobacco and tobacco related 
products in Columbia 
TV21 No.98 05, Bogota D.C. Columbia

Provision of finance to other Group companies 
143 bd Romain Rolland, Cedex 14, Paris, 75685, France

Sales and marketing of tobacco products in Finland 
Poikluomantie 1-3, Piispanristi, 20760, Finland

154

Imperial Brands | Annual Report and Accounts 2019

Name

Country of incorporation 

Principal activity and registered address

Imperial Brands Global  
Duty Free & Export S.L.

Imperial Brands Holdings 
International B.V.

Imperial Finance 
Ireland Limited

Spain

The Netherlands

Ireland

Imperial Nominees Limited (ii) New Zealand

Imperial Tobacco  
(Asia) Pte. Ltd., 

Imperial Tobacco  
(Beijing) Limited (i)

Imperial Tobacco 
Australia Limited

Singapore

People’s Republic of China

Australia

Sale and export of duty-free tobacco products 
C/Comandaute Azcarraga 5, Madrid 28016, Spain

Provision of finance to other Group companies 
Slachtedijk 28a, 8501 ZA, Joure, Netherlands

Provision of finance to other Group companies 
21 Beckett Way, Park West, Nangor Road, Dublin, 12, Ireland

Trustee Company 
124-130, Richmond Street, Petone, Wellington, New Zealand

Trading of tobacco related products 
80 Robinson Road, #02-00, 068898, Singapore

Holding investments in subsidiary companies 
Rm. 305 D-3F, Vantone Center, Jia No. 6 Chaowai Street, 
Chaoyang District, Beijing, PRC 100020, China

Sales and marketing of tobacco products in Australia 
John Player Special House, Level 4, 4-8 Inglewood Place, 
Norwest, NSW 2153, Australia

Imperial Tobacco Austria 
Marketing Service GmbH 

Austria

Marketing of tobacco products in Austria 
Zieglergasse 6, A-1070 Vienna, Austria

Imperial Tobacco BH doo (i)

Bosnia-Herzegovina

Imperial Tobacco Brasil 
Comércio de Produtos  
de Tabaco Ltda. 

Imperial Tobacco  
Bulgaria EOOD (i)

Imperial Tobacco 
China Limited (i)

Brazil

Bulgaria

People’s Republic of China

Imperial Tobacco CR s.r.o. 

Czech Republic

Imperial Tobacco 
Denmark ApS

Imperial Tobacco  
Distribution EOOD (i)

Imperial Tobacco  
Distribution Romania srl

Imperial Tobacco EFKA 
Management GmbH 

Imperial Tobacco  
España, S.L.U.

Imperial Tobacco  
Estonia OÜ

Imperial Tobacco Germany 
Finance GmbH 

Imperial Tobacco  
Hellas S.A. 

Imperial Tobacco Holdings 
(Netherlands) B.V.

Imperial Tobacco Holdings 
International B.V. 

Denmark

Bulgaria

Romania

Germany

Spain

Estonia

Germany

Greece

The Netherlands

The Netherlands

Imperial Tobacco Intellectual 
Property Limited 

Ireland

Imperial Tobacco 
International GmbH

Imperial Tobacco Ireland 
Unlimited Company (v)

Germany

Ireland

Imperial Tobacco Italia S.r.l.

Italy

Marketing and distribution of tobacco products in Bosnia 
Adema Buce, Sarajevo, 71000, Bosnia & Herzegovina

Co-ordinating and monitoring of WEST license 
productions and distribution of tobacco products 
5th andar (floor), Av. Brig. Faria Lima 3.729, itaim Bib,  
Sao Paolo, 04538-905, Brazil

Manufacture and sale of tobacco products in Bulgaria 
15 Henrih Ibsen str, Floor 4, Office 4, Sofia, 1407, Bulgaria

In liquidation 
Colombo 1 & Colombo 2, No 233 Tai Cang Road,  
Platinum Tower, Shanghai, 200020, China

Sales and marketing of tobacco products  
in the Czech Republic 
Radlicka 14, Prague 5, 150 00, Czech Republic

In liquidation 
Lyskaer 3 CD, 2730 Herlev, Denmark

Marketing and distribution of tobacco products in Bulgaria 
15 Henrih Ibsen str, Floor 4, Office 4, Sofia, 1407, Bulgaria

Marketing and distribution of tobacco products 
in Romania 
Nicolae Canea Street no. 140-160, EOS Business Park,  
1st Floor North, 2nd District, Bucharest, Romania

Manufacture of tobacco products in Germany 
Max-Born-Straße 4, Hamburg, 22761, Germany

Holding investments in subsidiary companies 
C/Comandaute Azcarraga 5, Madrid 28016, Spain

Sales of tobacco products 
Valge 13, 11145, Tallinn, Estonia

Holding investments in subsidiary companies 
Max-Born-Straße 4, Hamburg, 22761, Germany

Sales and marketing of tobacco products in Greece 
300 Klisthenous Str, 15344 Gerakas, Attikis, Athens, Greece

Provision of finance to other Group companies 
Slachtedijk 28a, 8501 ZA, Joure, Netherlands

Provision of finance to other Group companies 
Slachtedijk 28a, 8501 ZA, Joure, Netherlands

Ownership of trademarks 
21, Beckett Way, Park West, Nangor Road, Dublin, 12, Ireland

Export and marketing of tobacco products 
Max-Born-Straße 4, Hamburg, 22761, Germany

Dormant 
6th Floor, 2 Grand Canal Square, Dublin 2, Ireland

Sales and marketing of tobacco products in Italy 
Via Luca Passi 22, Roma, 00166, Italy

www.imperialbrandsplc.com

155

FINANCIALSGOVERNANCEPERFORMANCESTRATEGYOVERVIEWRELATED UNDERTAKINGS continued

Name

Country of incorporation 

Principal activity and registered address

Imperial Tobacco Italy S.r.l., 

Italy

Imperial Tobacco Japan 
Kabushiki Kaisha

Imperial Tobacco  
Korea Limited 

Imperial Tobacco 
Kyrgyzstan LLC (i)

Imperial Tobacco  
Magyarország 
Dohányforgalmázo Kft 
(Imperial Tobacco Hungary) 

Japan

Korea

Kyrgyzstan

Hungary 

Imperial Tobacco Management 
Luxembourg sarl

Luxembourg

Imperial Tobacco 
Marketing Sdn Bhd

Malaysia

Imperial Tobacco New 
Zealand Limited 

New Zealand

Imperial Tobacco Norway AS

Norway

Imperial Tobacco Polska 
Manufacturing SA

Poland

Imperial Tobacco Polska S.A. 

Poland

Imperial Tobacco 
Portugal SSPLC 

Imperial Tobacco 
Production Ukraine (i)

Imperial Tobacco Sales & 
Marketing LLC 

Imperial Tobacco SCG 
doo Beograd (i)

Imperial Tobacco Sigara 
ve Tutunculuck Sanayi 
Ve Ticaret A.S.

Imperial Tobacco  
Slovakia a.s.

Imperial Tobacco 
Taiwan Co Limited

Imperial Tobacco 
Taiwan Manufacturing 
Company Limited 

Imperial Tobacco Tutun 
Urunleri Satis Ve Pazarlama 
A.S. 

Portugal

Ukraine

Russia

Serbia

Turkey

Slovak Republic

Taiwan

Taiwan

Turkey

Imperial Tobacco Ukraine (i)

Ukraine

Imperial Tobacco US 
Holdings BV 

The Netherlands

Imperial Tobacco Volga LLC (i)

Russia

156

Imperial Brands | Annual Report and Accounts 2019

Holding investments in subsidiary companies 
Via Luca Passi 22, Roma, 00166, Italy

Sales and marketing of tobacco products in Japan 
5-12-7 Shirokane dai, M6 Shirokane dai Building,  
Minato-ku, Tokyo, Japan

Sales and marketing of tobacco products in South Korea 
612 ho 6F ChosunNaewha BD, 577 Seolleung-ro,  
Gangnam-gu, 06143, Republic of Korea

Marketing and distribution of tobacco products 
in Kyrgyzstan 
115, Ibraimov Street, 10th Floor, Business Center ‘Asyl-Tash’, 
Bishkek, 720021, Kyrgyzstan

Sales and marketing of tobacco products in Hungary 
Váci út 141, 1138, Budapest, Hungary

Holding investments in subsidiary companies 
56 Rue Charles Martel, L-2134, Luxembourg

Trading of tobacco products 
Symphony Corporatehouse SdnBhd,  
Level 8 Symphony House, Block D13,  
Pusat Dagangan Dana 1, Jalan PJU 1A/46,  
47301 Petaling Jaya, Selangor Darul Ehsan, Malaysia

Manufacture and sale of tobacco products in New Zealand 
124-130, Richmond Street, Petone, Wellington, New Zealand

Sales and marketing of tobacco products in Norway 
Ryensvingen 2-4, 0680, Oslo, Norway

Manufacture of tobacco products in Poland 
Ul. Tytoniowa 2/6, Radom, 26-600, Poland

Manufacture and sale of tobacco products in Poland 
Jankowice, ul. Przemyslowa 1, Pl-62-080,  
Tarnowo-Podgome, Poland

Advertising and support management 
144, 7 DT, Avenida da Liberdade, Lisbon, Portugal

Manufacture of tobacco products in Ukraine 
ul. Akademika Zabolotnogo, 35, 03026, Kiev, Ukraine

Sales and marketing of tobacco products in Russia 
Degtjarnyi pereulok 4-1, 125009 Moskau, 
Russian Federation

Marketing and distribution of tobacco products in Serbia 
Milutina Milankovica 11a, Novi Beograd, Serbia

Manufacture of tobacco products in Turkey 
Kecilikoy OSB, Mah Ahmet Tutuncuoglu Cad. No.11,  
45030 Yunusemre, Manisa, Turkey

Sales and marketing of tobacco products 
in the Slovak Republic 
7A Galvaniho, 824 53 Bratislava, Slovakia

Sales and marketing of tobacco products in Taiwan 
6F1-2 No.2 Sec. 3, Minsheng E road, Zhongshen District, 
Taipei, Taiwan, Province of China

Manufacture of tobacco products in Taiwan 
No 8 Cyunyi Road, Jhunan, MiaoLi County 350,  
Taiwan Province of China

Sales and marketing of tobacco products in Turkey 
Kecilikoy OSB, Mah Ahmet Tutuncuoglu Cad. No.11,  
45030 Yunusemre, Manisa, Turkey

Sales and marketing of tobacco products in Ukraine 
ul. Akademika Zabolotnogo, 35, 03026, Kiev, Ukraine

Holding investments in subsidiary companies 
Slachtedijk 28a, 8501 ZA, Joure, Netherlands

Manufacture of tobacco products in Russia 
ul.Tomskaja 7, 400048 Volgograd, Russian Federation

Name

Country of incorporation 

Principal activity and registered address

Imperial Tobacco  
West Africa SAS (i)

Imperial Tobacco  
Yaroslavl CJSC (i)

Imperial Tobacco  
Zagreb doo (i)

Cote D’Ivoire

Russia

Croatia

IMPTOB South Africa 
(Pty) Limited

South Africa

International Marketing 
Promotional Services Limited

Nigeria

ITB Corporation Limited

Bahamas

ITB Corporation y Cia. S.R.C

Spain

ITG Brands Holdco LLC

United States of America

ITG Brands, LLC

United States of America

ITG Holdings USA Inc (ix)

United States of America

ITI Cigars SL

Spain

ITL Pacific (HK) Limited 

Hong Kong

J & R Tobacco  
(New Jersey) Corp

JAW-Invest Oy 

United States of America

Finland

John Player & Sons Limited 

Ireland

John Player Ireland Pension 
Trustee Limited

Ireland

JR Cigar (DC) Inc

United States of America

JR Cigars.com, Inc.

United States of America

JR Mooresville, Inc

United States of America

JR Tobacco NC, Inc

United States of America

JR Tobacco of America Inc

United States of America

JR Tobacco of Burlington Inc

United States of America

JR Tobacco of Michigan Inc

United States of America

JR Tobacco Outlet Inc

United States of America

Holding investments in subsidiary companies 
Cocody-Nord, Quartier Gendarmerie, TF 5937,  
01 B.P. 724 Abidjan

Manufacture of tobacco products in Russia 
22, Pobedy St., 150040 Yaroslavl, 150040, 
Russian Federation

Marketing and distribution of tobacco related products 
in Croatia 
Gradičanska 30, Zagreb, HR-10000, Croatia

Provision of services to other Group companies 
Suite 107, Beacon Rock, 21 Lighthouse Road, 
Umhlanga 4319, South Africa

Sales and marketing and of tobacco products in Nigeria 
13 A, Dapo Solanke Close – Lekki Phase 1, Lagos, Nigeria

Trademark owner 
Building of the Canadian Imperial Bank of Commerce, 
Shirley Street, Nassau, Bahamas

Trademark owner 
Calle Antonio Maura numero 9, Madrid, 28014, Spain

Holding investments in subsidiary companies 
714, Green Valley Road, Greensboro, NC 27408, USA

Marketing and distribution of tobacco products in the USA 
714, Green Valley Road, Greensboro, NC 27408, USA

Holding investments in subsidiary companies 
C/o The Corporation Trust Co, 1209 Orange Street,  
City of Wilmington, County of Newcastle, DE 19801, USA

Holding investments in subsidiary companies 
C/Comandaute Azcarraga 5, Madrid 28016, Spain

Manufacture and sale of tobacco and tobacco 
related products 
Room 3907-08, 39th Floor, Hopewell Centre, 183 Queens 
Road East, Wanchai, Hong Kong

Sales of tobacco and tobacco related products 
301 Route 10 East, Whippany, New Jersey, 07981, USA

Trademark owner 
Poikluomantie 1-3, Piispanristi, 20760, Finland

Sales and marketing of tobacco products 
in the Republic of Ireland 
21, Beckett Way, Park West, Nangor Road, Dublin, 12, Ireland

Trustee Company 
21, Beckett Way, Park West, Nangor Road, Dublin, 12, Ireland

Sales of tobacco and tobacco related products 
301 Route 10 East, Whippany, New Jersey, 07981, USA

Sales of tobacco and tobacco related products 
405 East Market Street, P.O. Drawer 1960, Smithfield,  
North Carolina, 27577, USA

Sales of tobacco and tobacco related products 
405 East Market Street, P.O. Drawer 1960, Smithfield,  
North Carolina, 27577, USA

Sales of tobacco and tobacco related products 
405 East Market Street, P.O. Drawer 1960, Smithfield,  
North Carolina, 27577, USA

Sales of tobacco and tobacco related products 
327, Hillsborough Street, Raleigh, NC, 27603, USA

Sales of tobacco and tobacco related products 
327, Hillsborough Street, Raleigh, NC, 27603, USA

Sales of tobacco and tobacco related products 
601, Abbott Road, East Lansing, Ingham, MI, 48823, USA

Sales of tobacco and tobacco related products 
301 Route 10 East, Whippany, New Jersey, 07981, USA

www.imperialbrandsplc.com

157

FINANCIALSGOVERNANCEPERFORMANCESTRATEGYOVERVIEWCountry of incorporation 

Principal activity and registered address

RELATED UNDERTAKINGS continued

Name

JSNM SARL

La Flor de Copan  
Honduras SA

France

Honduras (CA)

MYBLU Spain S.L.

Spain

Los Olvidados SRL

Dominican Republic

Max Rohr, Inc

United States of America

MC Management, Inc.

United States of America

Meccarillos France, SA

Luxembourg

Meccarillos International, SA

Luxembourg

Meccarillos Suisse, SA

Luxembourg

Millennium Tobacco 
Unlimited Company

Newglade International 
Unlimited Company

Philippine Bobbin  
Corporation 

Real Club de Golf 
la Herrería S.A.

REEMARK Gesellschaft für 
Markenkooperation mbH 

Reemtsma 
Cigarettenfabriken GmbH 

Robert Burton 
Associates Limited 

Ireland

Ireland

Philippines

Spain

Germany 

Germany 

United States of America

Santa Clara Inc

United States of America

Skruf Snus AB 

Sweden

Société Centrafricaine 
de Cigarettes SA (i)

Société Centrafricaine 
de Distribution Sarl (i)

Central African Republic

Central African Republic

Société du Mont Nimba Sarl (i)

Guinee Conakry

Société Nationale 
d’Exploitation Industrielle  
des Tabacs et Allumettes 
SAS (SEITA)

France

Société pour le Développement 
du Tabac en Afrique SAS 

France

System Designed to  
Africa Sarl

Morocco

Tabacalera Brands Inc

United States of America

158

Imperial Brands | Annual Report and Accounts 2019

Trademark owner 
143 bd Romain Rolland, Cedex 14, Paris, 75685, France

Manufacture of handmade premium cigars 
Zona Libre, Colonia MeJia Garcia, Frente Boulavard,  
Jorge Bueso Arias, Santa Rosa de Copan, Honduras

Marketing and sale of e-vaopur products in Spain 
CR. Robledo de Chavela, S/N. San Lorenzo del Escorial, 
Madrid, 28200, Spain

Manufacture and distribution of cigars 
129, Independencia Street, Santiago, 51000, 
Dominican Republic

Trademark owner 
300 Delaware Avenue, Ste. 1267, Wilmington, DE, 19801, USA

Provision of services to other Group companies 
301 Route 10 East, Whippany, New Jersey, 07981, USA

Holding investments in subsidiary companies 
Route Des Trois Cantons 9, 8399 Windhof, Luxembourg

Holding investments in subsidiary companies 
Route Des Trois Cantons 9, 8399 Windhof, Luxembourg

Holding investments in subsidiary companies 
Route Des Trois Cantons 9, 8399 Windhof, Luxembourg

Provision of finance to other Group companies 
21, Beckett Way, Park West, Nangor Road, Dublin, 12, Ireland

Dormant 
6th Floor, 2 Grand Canal Square, Dublin 2, Ireland

Manufacture of tobacco related products 
Cavite Economic Zone, Phase II, Rosario, 
Cavite, Philippines

Management of golf course 
CR. Robledo de Chavela, S/N. San Lorenzo del Escorial, 
Madrid, 28200, Spain

Dormant 
Max-Born-Straße 4, Hamburg, 22761, Germany

Manufacture and sale of tobacco products in Germany 
Max-Born-Straße 4, Hamburg, 22761, Germany

Marketing of papers in the US 
5900 North Andrews Avenue, Ste. 1100, Fort Lauderdale, 
Florida, FL 33309, USA

Distribution of cigars 
327, Hillsborough Street, Raleigh, NC, 27603, USA

Manufacture, marketing, sales of tobacco products 
in Sweden 
Kungsgatan 12-14, Floor 7, Stockholm, SE-111 35, Sweden

Manufacture and distribution of cigarettes in 
Central African Republic 
Rue David Dacko, BP 1446, Bangui, Central African Republic

Dormant 
Avenue Boganda Pk4, Bangui, Central African Republic

Dormant 
BP 3391, Conakry, Guinea

Manufacture and sale of tobacco products in France,  
and export of tobacco products 
143 bd Romain Rolland, Cedex 14, Paris, 75685, France

Purchasing company 
143 bd Romain Rolland, Cedex 14, Paris, 75685, France

Distribution of tobacco products 
Km 17, Route national de Rabat, Ain Harrouda, Morocco

Trademark owner 
103 Foulk Road, Suite 253, Wilmington, 
Delaware, 19803, USA

Name

Country of incorporation 

Principal activity and registered address

Tabacalera Brands SLU

Spain

Tabacalera de Garcia Limited

Bermuda

Tabacalera de Garcia SAS

France

Tabacalera de Garcia SAS

Dominican Republic

Tabacalera SLU

Spain

Tabacalera USA Inc

United States of America

Tahiti Tabacs SASU

France, Papeete (Tahiti)

Tobacco Products 
Fulfillments, Inc.

United States of America

Tobaccor SAS (v)

France

Tobačna 3DVA, trgovsko 
podjetje, d.o.o. 

Slovenia

Tobačna Grosist d.o.o. 

Slovenia

Tobačna Ljubljana d.o.o. (v) 

Slovenia 

Tobamark International SAS

France

Urex Inversiones SA

Spain

Universal Brands S.A.

Spain

Van Nelle Tabak 
 Nederland B.V. (x) 

The Netherlands 

Van Nelle Tobacco 
International Holdings B.V. 

The Netherlands

West Park Tobacco Inc. 

United States of America

Holding investments in subsidiary companies 
Parque Empresarial Cristalia, Vía de los Poblados, 3, 
Edificio 7/8, Madrid, 28033, Spain

Holding investments in subsidiary companies 
C/Comandaute Azcarraga 5, Madrid 28016, Spain

Manufacture of cigars in the Dominican Republic 
320, Rue Saint-Honore, Paris, 75001, France

Manufacture of cigars in the Dominican Republic 
Industrial Free Zone #1, La Romana, Domincan Republic

Holding investments in subsidiary companies 
C/Comandaute Azcarraga 5, Madrid 28016, Spain

Holding investments in subsidiary companies 
Corporation Service Company, 2711 Centerville Road,  
Suite 400, City of Wilmington, County of New Castle,  
DE, 19808, USA

Distribution of tobacco products in Denmark 
and Greenland 
PK 4, 300 Côté mer, 98701 Arue, BP 20692 Papeete, 
French Polynesia

Fulfilment services 
PK 4, 300 Côté mer, 98701 Arue, BP 20692 Papeete, 
French Polynesia

Holding investments in subsidiary companies 
143 bd Romain Rolland, Cedex 14, Paris, 75685, France

Retail of products in Slovenia 
Cesta 24., junija 90, SI 1231 Ljubljana – Ĉrnuče, Slovenia

Marketing and distribution in Slovenia 
Cesta 24., junija 90, SI 1231 Ljubljana – Ĉrnuče, Slovenia

Sales and marketing tobacco products in Slovenia 
Cesta 24., junija 90, SI 1231 Ljubljana – Ĉrnuče, Slovenia

Trademark owner 
143 bd Romain Rolland, Cedex 14, Paris, 75685, France

Holding investments in subsidiary companies 
C/Comandaute Azcarraga 5, Madrid 28016, Spain

Trademark Owner 
C/Comandaute Azcarraga 5, Madrid, 28016, Spain

Manufacture and sale of tobacco products 
in the Netherlands 
Slachtedijk 28a, 8501 ZA, Joure, Netherlands

Sale of tobacco and tobacco related products 
Slachtedijk 28a, 8501 ZA, Joure, Netherlands

In Dissolution 
c/o CT Corporation System, 4701 Cox Road, Ste 301, 
Glen Allen/Richmond, VA 23060-6802, USA 

www.imperialbrandsplc.com

159

FINANCIALSGOVERNANCEPERFORMANCESTRATEGYOVERVIEWRELATED UNDERTAKINGS continued

SUBSIDIARIES: INCORPORATED OVERSEAS, PARTLY OWNED

Name

Country of incorporation 

Principal activity and registered address

Percentage owned

Be To Be Pharma, S.L.U

Spain

CdM Hallandale, LLC

Compagnie Agricole et 
Industrielle des Tabacs 
Africains SAS 

Compagnie Agricole et 
Industrielle des Tabacs 
de Cote D’Ivoire SA, IL (i)

United States 
of America

France

Cote D’Ivoire

Compagnie Réunionnaise 
des Tabacs SAS

France, St Pierre 
(La Reunion Island)

Compañía de Distribución 
Integral de Publicaciones 
Logista SLU (iv)

Spain

Compañía de Distribución 
Integral Logista Holdings,  
S.A. (iii)

Compañía de Distribución 
Integral Logista Polska,  
sp. Z o.o. (SL)

Compañía de Distribución 
Integral Logista S.A.U.

Spain

Poland

Spain

Cyberpoint, S.L.U.

Spain

Distribuidora de  
Ediciones SADE, SAU

Spain

Distribuidora de las Rias SA 

Spain

Distribuidora del Este S.A.U. 

Spain

Distribuidora del Noroeste SL 

Spain

Dronas 2002, SLU 

Spain

Imperial Tobacco TKS a.d. (i)

Macedonia

Distribution of pharmaceuticals 
Avenida de Europa No.2, Edificio Alcor Plaza/
Ala Este Planta 4a – Modulo 3, Alcorcor, 
Madrid, 28922, Spain

Management company 
c/o Corporation Service Company,  
1201 Hays Street, Tallahassee, Florida, 32301, 
United States

Management company 
143 bd Romain Rolland, Cedex 14, Paris, 
75685, France

In liquidation 
BP 418 – Bouake, Cote d’lvoire, Cote d’Ivoire

Manufacture of cigarettes 
ZI n° 2 – BP 256 – 97457 Saint Pierre Cedex, 
La Reunion

Distribution of published materials  
and other products 
Avenida de Europa No.2, Edificio Alcor Plaza/ 
Ala Este Planta 4a – Modulo 3, Alcorcor, 
Madrid, 28922, Spain

Holding investments in subsidiary companies 
C/ Trigo, 39 - Polígono Industrial Polvoranca, 
Leganés, Madrid, 28914, Spain

Distribution of tobacco products in Poland  
Avenida Jerozolimskie 133/131,  
02-304 Varsaw, Poland

Distribution of tobacco products in Spain 
C/ Trigo, 39 - Polígono Industrial Polvoranca, 
Leganés, Madrid, 28914, Spain

Distribution of POS software  
Avenida de Europa No.2, Edificio Alcor Plaza/
Ala Este Planta 4a – Modulo 3, Alcorcor, 
Madrid, 28922, Spain

Distribution of published materials 
and other products in Spain 
Calle B, esquina calle 4, s/n. Sector B,  
Polígono Industrial Zona Franca,  
08040 Barcelona, Spain

Distribution of published materials 
and other products in Spain 
Avda. Cerezos, Parcela D-28,  
Polígono Industrial PO.CO.MA.CO, 15190 
Mesoiro, La Coruña, Spain

Distribution of published materials 
and other products in Spain 
Felix Rodriguez de la Fuente, 11,  
Parque Epresarial de Elche, Alicante,  
Elche, 03203, Spain

Distribution of published materials 
and other products in Spain 
C/ Gandarón, 34, interior, Vigo, Pontevedra, 
36214, Spain

Industrial parcel and express delivery service 
Energía, 25-29; Polígono Industrial Nordeste, 
Sant Andreu de la Barca, Barcelona, 
08740, Spain

Manufacture, marketing and distribution 
of tobacco products in Macedonia 
ul 11, Oktomvri 125, P O Box 37,  
1000 Skopje, Macedonia

160

Imperial Brands | Annual Report and Accounts 2019

60.0

50.0

99.9

74.6

98.6

50.0

50.0

50.0

50.0

50.0

50.0

50.0

50.0

50.0

50.0

99.1

 
Name

Country of incorporation 

Principal activity and registered address

Percentage owned

Imperial Tobacco TKS a.d. – 
Dege Kosove

Kosovo

Imprimerie Industrielle 
Ivoirienne SA (i)

Cote D’Ivoire

La Mancha 2000, S.A., 
Sociedad Unipersonal

Spain

Lao Tobacco Limited (i)

Laos

Logesta Deutschland Gmbh, 
Sociedad Unipersonal

Germany

Logesta France SARL 

France

Logesta Gestión de 
Transporte SAU

Logesta Italia, S.R.L., 
Sociedad Unipersonal

Spain

Italy

Logesta Lusa LDA 

Portugal

Logesta Polska Sp Zoo 

Poland

Logista France Holding SA

France

Logista France SAS 

France

Logista Italia Spa 

Logista Pharma SA 

Italy

Spain

Logista Pharma Canarias, SA 

Spain

Logista Promotion 
et Transport SAS 

France

Logista, Transportes, 
Transitários e Pharma, Lda., 
Sociedad Unipersonal

Portugal

Logista-Dis SAU

Spain

Manufacture, marketing and distribution  
of tobacco products in Kosovo 
Ahmet Krasniqi, Obj.Redoni C1 B Nr 23, 
Prishtina, Republic of Kosovo

Printing company 
Zone Industrielle du Banco,  
Lots No 147-149-150, 01 BP 4124,  
Yopougon/Abdjan, Cote d’Ivoire

Distribution services 
Av. de la Veguilla, 12-Nave A – Parcela S-120, 
Cabanillas del Campo, Guadalajara, 
19171, Spain

Manufacture and distribution of cigarettes 
in Laos 
KM 8, Thadeua Road, P O Box 181, Vientiane, 
Lao People’s Democratic Republic

Long haul transportation in Germany 
Pilotystrasse, 4, 80538 München, Germany

Long haul transportation in France 
Inmeuble Le Bristol,  
27 Avenue des Murs du Parc, 94300 
Vincennes, France

Long haul transportation services in Spain 
C/ Trigo, 39 – Polígono Industrial Polvoranca, 
Leganés, Madrid, 28914, Spain

Long haul transportation in Italy 
Via Valadier, 37 – 00193 Roma, Italy

Long haul transportation in Portugal 
Expanso da Area Industrial do Passil,  
Edificio Logista, Lote 1A, Palhava, 
Alcochete, Portugal

Long haul transportation in Poland 
Aleje Jerozolimskie 133/32, 02/304 
Varsovia, Poland

Holding investments in subsidiary companies 
Inmeuble Le Bristol, 27 Avenue des Murs du Parc, 
94300 Vincennes, France

Holding investments in subsidiary companies 
Inmeuble Le Bristol, 27 Avenue des Murs du Parc, 
94300 Vincennes, France

Long haul transportation in Italy 
Via Valadier, 37 – 00193 Roma, Italy

Distribution of pharmaceuticals 
Felix Rodriguez de la Fuente, 11,  
Parque Epresarial de Elche, Alicante, 
Elche, 03203, Spain

Pharmaceutical products logistics 
in Canary Islands 
C/ Entreríos Nave 3; Las Palmas de Gran 
Canaria, 35600, Spain

Marketing and distribution of tobacco products 
in France 
Inmeuble Le Bristol, 27 Avenue des Murs du Parc,  
94300 Vincennes, France

Industrial parcel delivery and pharmaceutical 
distribution in Portugal 
Expanso da Area Industrial do Passil,  
Edificio Logista, Lote 1A, Palhava, 
Alcochete, Portugal

Sale of tobacco products in Spain 
C/ Trigo, 39 – Polígono Industrial Polvoranca, 
Leganés, Madrid, 28914, Spain

99.1

72.1

50.0

53.0

50.0

50.0

50.0

50.0

50.0

50.0

50.0

50.0

50.0

50.0

50.0

50.0

50.0

50.0

www.imperialbrandsplc.com

161

FINANCIALSGOVERNANCEPERFORMANCESTRATEGYOVERVIEWRELATED UNDERTAKINGS continued

Name

Country of incorporation 

Principal activity and registered address

Percentage owned

MABUCIG (Manufacture 
Burkinabe de Cigarette)

Burkina Faso

Macotab SAS  
(Manufacture Corse 
des Tabacs)

France, Bastia

Manufacture de Cigarettes  
du Tchad SA 

Tchad

Midsid – Sociedade  
Portuguesa de Distribução,  
S.A., Sociedad Unipersonal

Portugal

MTOA SA (i)

Senegal

NITAF Limited, IL (i)

Nigeria

Promotora Vascongada 
de Distribuciones SA 

Spain

Publicaciones y Libros SA 

Spain

Reemtsma Kyrgyzstan OJSC (i)  Kyrgyzstan

S3T Pte Ltd (i)

Singapore

SACIMEM SA (i)

Madagascar

SITAB Industries SA (i)

Cote D’Ivoire

Manufacture of cigarettes in Burkina Faso 
Zone Industrielle de Bobo-Dioulasso,  
Secteur No 19, Rue 19.14 No adressage 55, B.P. 
94 – Bobo Dioulasso, Burkina Faso

Manufacture and sales of cigarettes 
Route Nationale 193, Furiani, 20600, France

Manufacture and distribution of cigarettes 
in Chad 
0502 rue 1039, Arrondissement 1, 
N’DJamena, Chad

Wholesale of tobacco and other products 
Expanso da Area Industrial do Passil,  
Edificio Logista, Lote 1A, Palhava, 
Alcochete, Portugal 

Manufacture and sales of cigarettes in Senegal 
Km 2-5 Bld du Centenaire de la commune 
de Dakar, Dakar, Senegal

In liquidation 
28, Ground Floor, Ajasa Street,  
Off King George V Road, Onikan, Lagos, Nigeria

Distribution of published materials and 
other products in Biscay and Santander 
C/ Guipúzcoa, 5, Polígono Industrial Lezama 
Leguizamón, 48450 Echevarri, Vizcaya, Spain

Publishing company 
Avenida de Europa No.2,  
Edificio Alcor Plaza/Ala Este Planta 4a 
– Modulo 3, Alcorcor, Madrid, 28922, Spain

In liquidation 
249 Ibraimov Street, Bishkek,  
Kyrghyz Republic, 720011, Kyrgyzstan

Holding investments in subsidiary companies 
80 Robinson Road, #02-00, 068898, Singapore

Manufacture of cigarettes in Madagascar 
110 Antsirabe – Madagascar, 
Route d’Ambositra, BP 128, Madagascar

Manufacture of cigarettes in Cote D’Ivoire 
Rue de I’Industrie – Lot No 19, 01 – BP 607, 
Bouake, Cote d’Ivoire

France  
(La Reunion Island)

Holding investments in subsidiary companies 
Z.I n2, B.P. 256, 97457 Saint Pierre,  
IIe de la Reunion, France

SITAR Holding SAS

Société Africaine  
d’Impression Industrielle  
SA (i)

Société Allumettiere 
Française SAS

Société des Cigarettes 
Gabonaises SA (i)

Société Industrielle et  
Agricole du Tabac  
Tropical SA (i)

Senegal

France

Gabon

Congo

Société Ivoirienne  
des Tabacs SA (i) (iii)

Cote D’Ivoire

Manufacture and distribution of cigarettes 
in Senegal 
route de Bel Air – Km 2200, Dakar, Senegal

Manufacture and distribution of cigarettes 
Inmeuble Le Bristol,  
27 Avenue des Murs du Parc,  
94300 Vincennes, France

In liquidation 
2381 bld Léon MBA, BP 2175, Libreville, Gabon

Manufacture and distribution of cigarettes 
in Congo 
Avenue de la Pointe Hollandaise, Mpila, BP 50, 
Brazzaville, Congo

Manufacture and distribution of cigarettes 
in Ivory Coast 
Cocody-Nord, Quartier Gendarmerie, TF 5937, 
01 B.P. 724 Abidjan

162

Imperial Brands | Annual Report and Accounts 2019

72.7

99.9

95.0

50.0

97.3

50.0

50.0

50.0

99.7

51.0

65.4

80.5

99.0

99.8

50.0

87.8

89.7

74.1

Name

Country of incorporation 

Principal activity and registered address

Percentage owned

Société Marocaine des 
Tabacs SA

Morocco

SOCTAM SA (i)

Madagascar

SOTCHADIS SAS

Supergroup SAS

Chad

France

Von Erl. Gmbh (i)

Austria

Manufacture and distribution 
of cigarettes in Morocco 
Boulevard La Corniche, Anfa Place,  
Immeublep Bureaux Batiments Ousst, 
Casablanca, 20180, Morocco

Manufacture and distribution 
of cigarettes in Mali 
15 Rue Geoges V, Mahajanga, Madagascar

Non-trading 
502 Rue 1039, BP 852, N’Djamena, Chad

Wholesale of tobacco products 
Inmeuble Le Bristol,  
27 Avenue des Murs du Parc,  
94300 Vincennes, France

Sale of e-vapour products in the US 
and Europe 
Alte Landstrasse 27, 6060 Hall in Tirol, Austria

99.9

50.5

95.0

50.0

60.0

ASSOCIATES: REGISTERED IN ENGLAND AND WALES

Name

C H (Downton)  
Limited (ix)

F J (Downton)  
Limited

Hunters & Frankau  
Limited

Incentive Marketing 
Services (UK) Limited

Jacon Financial 
Services Limited (ix)

Joseph Samuel & Son  
Limited

Knight Brothers Cigar 
Shippers Limited

Lancha House  
Limited

Melbourne Hart & 
Company Limited

Melbourne Hart  
Holdings Limited (ix)

Morris & Morris  
Limited

Tabaco Torcido  
Traders Limited

The English Import 
Company Limited

Tropic Tobacco 
Company Limited

Principal activity and registered address

Percentage owned

Dormant 
Hurlingham Business Park, Sulivan Road, London, SW6 3DU, England

Dormant 
Hurlingham Business Park, Sulivan Road, London, SW6 3DU, England

Dormant 
Hurlingham Business Park, Sulivan Road, London, SW6 3DU, England

Dormant 
Hurlingham Business Park, Sulivan Road, London, SW6 3DU, England

Dormant 
Hurlingham Business Park, Sulivan Road, London, SW6 3DU, England

Dormant 
Hurlingham Business Park, Sulivan Road, London, SW6 3DU, England

Dormant 
Hurlingham Business Park, Sulivan Road, London, SW6 3DU, England

Dormant 
Hurlingham Business Park, Sulivan Road, London, SW6 3DU, England

Dormant 
Hurlingham Business Park, Sulivan Road, London, SW6 3DU, England

Dormant 
Hurlingham Business Park, Sulivan Road, London, SW6 3DU, England

Dormant 
Hurlingham Business Park, Sulivan Road, London, SW6 3DU, England

Dormant 
Hurlingham Business Park, Sulivan Road, London, SW6 3DU, England

Dormant 
Hurlingham Business Park, Sulivan Road, London, SW6 3DU, England

Dormant 
Hurlingham Business Park, Sulivan Road, London, SW6 3DU, England

25.0

25.0

25.0

25.0

25.0

25.0

25.0

25.0

25.0

25.0

25.0

25.0

25.0

25.0

www.imperialbrandsplc.com

163

FINANCIALSGOVERNANCEPERFORMANCESTRATEGYOVERVIEWRELATED UNDERTAKINGS continued

ASSOCIATES: INCORPORATED OVERSEAS

Name

Country of incorporation  Principal activity and registered address

Percentage owned

5th Avenue Products 
Trading GmbH (i) (iv)

Germany

Azur Finances SA 

Cameroon

Caribbean Cigars 
Corporation NV (i)

Curacao

Compañia Española de 
Tabaco en Rama SA (Cetarsa) (i)

Spain

Cosmic Fog Vapours 
Company LLC

United States 
of America

Diadema Spa (i)

Italy

Distribuidora de  
Publicaciones del Sur, S.A. 

Spain

Distribución de Publicaciones 
Siglo XXI, Guadalajara

Spain

Distribuidora Valenciana  
de Ediciones S.A. 

Spain

Distribution of Cuban cigars in Germany 
Schwarzenbergstr. 3-7; Waldshut-Tiengen, 
79761, Germany

Holding investments in subsidiary companies 
B.P 1105, Douala, Cameroon

Distribution of Cuban cigars in the Caribbean 
Hato Economic Zone, Office D-28, Curacao, N.A.

Production and sale of raw tobacco  
Avenida de las Angustias, 20,  
10300 Navalmoral de la Mata, Cáceres, Spain

Trademark owner, and sale of – vapour products  
in USA and Europe 
C/O The Corporation Trust Co, 1209 Orange Street, 
City of Wilmington, County of Newcastle, 
DE19801 USA

Distribution of Cuban cigars in Italy 
Via delle Terme Deciane, 10, Partita IVA 
01213650995, Codice Fiscale 01374280509,  
00153 Rome, Italy

Distribution of published materials and 
other products 
Carretera de la Esclusa, S/N – Pariela 2, Modulo 4, 
Sevilla, 41011, Spain

Distribution of published materials and other 
products in Spain 
Francisco Medina y Mendoza, 2,  
19171 Cabanillas del Campo, Guadalajara, Spain

Distribution of published materials and other 
products in Valencia 
Avenida de Europa No.2,  
Edificio Alcor Plaza/Ala Este Planta 4a – Modulo 3, 
Alcorcor, Madrid, 28922, Spain

DTPU Kaliman Caribe 
Dooel Scopje

Entreprises des Tabacs 
en Guinée (i)

Macedonia

Distribution of Cuban cigars in Macedonia 
5 Luj Pater Str., 1000 Scopje Center, Macedonia

Guinée Conakry

Dormant 
B.P 3391, Conakry, Guinea

Havana House Cuban 
Products Specialist Limited (i)

New Zealand

Havana House Limited (i)

Canada

Importadora y Exportadora 
de Puros y Tabacos  
SA DE CV (IEPT) (i)

Mexico

Intertabak AG (i)

Switzerland

Kaliman Caribe doo Beograd

Serbia

Kaliman Caribe ood

Bulgaria

Kaliman Caribe Tirana Sh. p.k. Albania

Kaliman Caribe yer LLC

Armenia

Distribution of Cuban cigars in New Zealand 
Level 16, 66 Wyndham Street, Auckland, 
New Zealand

Distribution of Cuban cigars in Canada 
9 Davies Avenue, Suite 112,  
Toronto ON, M4M 2A6, Canada

Marketing and distribution of Cuban cigars 
in Mexico 
Presidente Mazaryk numero 393 local 28,  
colonia Polanco, C.P. 11560 Delegación Miguel 
Hidalgo México D.F., Mexico

Distribution of Cuban cigars in Switzerland 
and Liechtenstein 
Intertabak AG, Salinenstrasse 61,  
CH-4133 Pratteln, Entrepots: Salinenstrasse, 
63, Switzerland

Distribution of Cuban cigars in Serbia 
5 Igmanska Str., Beograd, Serbia

Distribution of Cuban cigars in Bulgaria 
118 Bulgaria Blvd., Abacus Business Center, fl. 2, 
1618 Sofia, Bulgaria

Distribution of Cuban cigars in Albania 
Sheraton Tirano Hotel and Tower, Italia Sq., fl. 1, 
Tirana, Albania

Distribution of Cuban cigars in Armenia 
V. Papazyan / 16a/ 17; Yerevan, 0012, Armenia

164

Imperial Brands | Annual Report and Accounts 2019

27.5

20.0

25.0

20.8

40.0

30.0

25.0

40.0

25.0

25.0

34.0

25.0

25.0

25.0

25.0

25.5

25.5

25.5

25.5

Name

Country of incorporation  Principal activity and registered address

Percentage owned

Lippoel Tobacco Corporation 
International NV

Netherlands  
Antilles

Logista Libros SL 

Spain

Distributor of Cuban leaf 
Pietermaai 123, P.O. BOX 897. Willemstad, Curacao, 
Netherlands Antilles

Distribution of books 
Avda. Castilla La Mancha,  
2 – Naves 3-4 del Polígono Industrial La Quinta, 
Cabanillas del Campo, Guadalajara, Spain

Manufacture Mauritanienne 
des Tabacs

Mauritanie

Manufacture and import of tobacco products 
Nouakchott, Mauitanie

Maori Tabacs, S.A. (i)

Andorra

New Mentality Limited (i)

British 
Virgin Islands

Pacific Holding (Thailand) 
Company Limited (i) (vi)

Thailand

Phoenicia Beirut SAL (i)

Lebanon

Phoenicia TAA Cyprus Ltd (i)

Cyprus

Pit Stop Limited (i)

Promotion et Distribution 
a Madagascar (i)

British Virgin  
Islands

Madagascar

SITABAC S. A, 

Cameroon

Distribution of Cuban cigars in Andorra 
Av. Pont De La Tosca, 13, Andorra

In liquidation 
Portcullis TrustNet Chambers, Road Town,  
Tortola, 3444, British Virgin Islands

Holding investments in subsidiary companies 
39/7 Soi Ruamrudee 2, Ploenchit Road, Lumpini, 
Pathumwan, Bangkok 10330 Thailand

Retail in Lebanon 
New Starco Center, Sixth Floor, Beirut Central 
District, Lebanon

Distribution of Cuban cigars in the Middle East 
and Africa 
249, 28 Oct Street, Lophitis Business Center, 
Limassol, 3035, Cyprus

In liquidation 
Portcullis TrustNet Chambers, Road Town, Tortola, 
3444, British Virgin Islands

Distribution of cigarettes in Madagascar 
Tour ZITAL Ankorondrano, 
Antananarivo, Madagascar

Manufacture and distribution of tobacco products 
in Cameroon 
113 Rue Kitchener, 1067 Bonanjo, 
Douala, Cameroon

Madagascar

Leaf processing 
BP 270, 401 Mahajanga, Madagascar

Société Internationale 
des Tabacs Malgaches (i)

Société Nationale des Tabacs  
et Allumettes du Mali SA (i)

Terzia SPA 

Mali

Italy

The Pacific Cigar  
(Thailand)  Co Limited (i) (vii)

Thailand

The Pacific Cigar Co. 
(Singapore) Pte Limited (i)

The Pacific Cigar Company 
(Australia) Pty Limited (i)

Singapore

Australia

The Pacific Cigar Company 
(Macau) Limited (i)

Macau

The Pacific Cigar Company 
(Malaysia) SDN BHD (i)

Malaysia

The Pacific Cigar Company 
(New Zealand) Limited (i)

New Zealand

The Pacific Cigar Company 
Limited (i)

China

Manufacture and distribution of cigarettes in Mali 
Route Sotuba – Z.I., BP 59, Bamako, Mali

Wholesale to tobacconists in Italy 
Via Valadier, 37 – 00193 Roma, Italy

Distribution of Cuban cigars in Thailand 
25 Alma Link Building, 2nd Floor, Soi Chidlom, 
Ploenchit Road, Kwaeng Lumpinee,  
Khet Patumwan, Bangkok Metropolis, 
Bangkok, Thailand

Distribution of Cuban cigars in Singapore 
150 Cecil Street, #15-01, 069543, Singapore

Distribution of Cuban cigars in Australia 
17/23, Bowden Street Australia, Alexandria,  
NSW 2015, Australia

Distribution of Cuban cigars in Macau 
Avenida Praia Grande No. 369-371,  
Edif. Keng Ou 8 Andar, A, Macau

Dormant 
83A, Jalan SS15/5A, 47500 Subang Jaya,  
Selangor Darul, Ehsan, 47500, Malaysia

Distribution of Cuban cigars in New Zealand 
Level 16, 66 Wyndham Street, Auckland, 
New Zealand

Distribution of Cuban cigars in Asia 
21/F., Guangdong Investment Tower,  
148 Connaught Road Central, Hong Kong

27.5

25.0

34.6

25.0

25.0

25.0

25.0

25.0

25.0

33.4

34.5

47.9

28.0

34.0

25.0

25.0

25.0

25.0

25.0

25.0

25.0

25.0

The Pacific Cigar  
International Co Limited (i)

British 
Virgin Islands

Distribution of Cuban cigars in Asia 
Akara Bldg., 24 De Castro Street, Wickhams Cay I, 
Road Town, Tortola, British Virgin Islands

www.imperialbrandsplc.com

165

FINANCIALSGOVERNANCEPERFORMANCESTRATEGYOVERVIEWRELATED UNDERTAKINGS continued

JOINT VENTURES: INCORPORATED OVERSEAS

Name

Altabana SL (i)

Spain

Country of incorporation  Principal activity and registered address

Percentage owned

Comercial Iberoamericana  
SA (i)

Spain

Compañía de Distribución 
Integral Logista S.A.U. y GTECH 
Global Lottery, S.L.U., U.T.E.

Spain

Corporación Habanos SA (i)

Cuba

Coprova SAS (i)

France

Cuba Cigar, S.L. (i)

Spain

Cubacigar (Benelux) N.V. (i)

Belgium

Dalso, S.R.L. (i)

Dominican  
Republic

Empor – Importação e 
exportação, SA (i)

Global Horizon 
Ventures Limited

Portugal

Hong Kong

Habanos Nordic AB (i)

Sweden

Infifon APS (i)

Denmark

Infifon Hong Kong Limited (i)

China

Infifon I, BV (i)

The Netherlands 

Infifon II NV (i)

International Cubana  
de Tabaco SA (i)

Netherlands  
Antilles

Cuba

Intertab SA (i)

Switzerland

Promotora de Cigarros SL (i)

Spain

Puro Tabaco SA (i)

Argentina

Holding investments in subsidiary companies 
involved in the marketing and sale of 
Cuban cigars 
Paseo de la Castellana, 143 – 10ºA, Madrid, 
28046, Spain

Wholesale and distribution of tobacco products 
Paseo de la Castellana, 143 – 10ºA, Madrid, 
28046, Spain

Services and distribution 
C/ Trigo, 39 – Polígono Industrial Polvoranca, 
Leganés, Madrid, 28914, Spain

Export of cigars manufactured in Cuba 
Centro de Negocios Miramar, Edificio Habana, 3ra. 
Planta, Avenida 3ra. e/ 78 y 80, C.P.: 11300, Cuba

Distribution of Cuban cigars in the Caribbean  
171 Avenue Jean Jaures – Paris CEDEX 19, 
75927, France

Distribution of Cuban cigars in the Canary Islands 
Avenida Andrés Perdomo S/N,  
Edificio de Zona Franca, Planta Baja,  
Puerto de la Luz (Las Palmas de Gran Canaria), 
35008, Spain

Distribution of cigars in Belgium 
Reutenbeek, 5 – 3090 Overijse, Belgium

Distribution of Cuban cigars in 
Dominican Republic 
Avenida Gustavo Mejía Ricart esquina Avenida 
Abraham Lincoln, Torre Piantini, sexto piso, 
Ensanche Piantini, Santo Domingo,  
Distrito Nacional, Dominican Republic

Distribution of tobacco products in Portugal 
Rua João Santos, Lote 2, Lisboa, 1300-325, Portugal

Sales and marketing of cigarettes in Asia 
Room 3907-08, 39th Floor, Hopewell Centre,  
183 Queens Road East, Wanchai, Hong Kong

Distribution of Cuban cigars in Scandinavia 
August Barks gata 30B SE-42132 Västra Frölunda 
– Sweden

Holding investments in subsidiary companies 
21, INFIFON ApS, Harbour House, Sundkrogsgade, 
2100 Copenhagen , Denmark

Distribution of Cuban cigars in China 
21/F, Guangdong Investment Tower,  
148 Connaught Road Central, Hong Kong

Holding investments in subsidiary companies 
Parklaan 34, Rotterdam, 3016 BC, Netherlands

Distribution of Cuban cigars in Russia 
Van Engelenweg 23, Curaçao, Netherlands Antilles

Manufacture of cigarillos in Cuba 
Ave. Independencia #34501 entre Ave. 345 y 1ºde Mayo,  
Municipio Boyeros, Ciudad de La Habana, Cuba

Holding investments in subsidiary companies 
Société Fiduciaire Suisse-Coopers & Lybrand S.A., 
Route de la Glâne 107, Villars-sur-Glâne, 
1752, Switzerland

Sales and marketing of cigars manufactured 
in Cuba 
Parque Empresarial Cristalia, Vía de los Poblados, 
3, Edificio 7/8, Madrid, 28033, Spain

Distribution of Cuban cigars in Argentina 
and Chile 
Lavalle 445, Piso 1, Buenos Aires, Argentina

50.0

50.0

25.0

50.0

50.0

50.0

50.0

50.0

50.0

50.0

50.0

50.0

50.0

50.0

50.0

50.0

50.0

50.0

50.0

166

Imperial Brands | Annual Report and Accounts 2019

Name

Country of incorporation  Principal activity and registered address

Percentage owned

Top Cigars Corporation LLC (i)

Russia

West Tobacco Pte Ltd (i)

Singapore

Xinet SA (i)

Uruguay

Distributor of Habanos in Russia 
Dimitrovskoe shosse 167, 127204 Moscow, 
Russian Federation

Dormant 
50 Raffles Place #32-01, Singapore Land Tower, 
048623, Singapore

Dormant 
Ciudadela 1373, Montevideo, Uruguay

50.0

50.0

50.0

PARTNERSHIPS

The Group also owns the following partnerships:

Name

Fabrica de Tabacos La Flor 
de Copan S de R.L. de CV 

Country

Honduras

Imperial Tobacco (Efka) 
GmbH & Co. KG

Germany

Imperial Tobacco 
Kazakhstan LLP (i)

Kazakhstan

ITG Brands Holdpartner LP

United States of America

Principal activity, registered address and principal place of business

Holding investments in subsidiary companies 
Registered address and principal place of business: 
Apartado Postal 209, Colonia Mejia-García,  
Santa Rosa de Copán, Honduras

Manufacture of tubs in Germany 
Registered address: Postfach 1257, Industriestrasse 6, 
Trossingen, 78636, Germany 
Principal place of business: Industriestrasse 6,  
Postfach 1257,  
D-78636 Trossingen, Germany

Marketing and distribution of tobacco products 
in Kazakhstan 
Registered address and principal place of business:  
3rd Floor, Prime Business Park,  
100/2 Nursultan Nazarbayev Avenue, Medeuskiy District, 
Almaty, 050000, Kazakhstan

Marketing and sale of tobacco products  
in United States of America 
Registered address and principal place of business:  
714 Green Valley Road, Greensboro, NC27 4O8 
United States of America

The subsidiaries listed were held throughout the year and the consolidated Group financial statements include all the 
subsidiary undertakings identified. All dormant UK entities have taken the exemption available to not have an audit of 
their financial statements.

Unless otherwise stated the entities are unlisted, have one type of ordinary share capital and a reporting period ending 
on 30 September each year.

(i)  December year end

(ii)  March year end

(iii)  Listed entity

(iv)  Holding of one type of ordinary share only (where more than one type of share is authorised / in issue). 

Only applicable to partly owned entities – percentage ownership is shown in the tables above.

(v)  Holding of two types of ordinary share (where more than one type of ordinary share is authorised / in issue). 

Only applicable to 100% owned subsidiaries.

(vi)  Holding of preference shares only

(vii)  Holding of ordinary and preference shares

(viii)  Holding of ordinary and redeemable shares

(ix)  Holding of ordinary and deferred shares

(x)  Holding of two types of ordinary share and redeemable shares

The percentage of issued share capital held by the immediate parent and the effective voting rights of the Group are the 
same except for Imperial Tobacco Italia Srl where the entire share capital, and therefore 100 per cent of the voting rights, 
are held by a number of Group companies, and Compañía de Distribución Integral Logista SAU, Logista France SAS, 
and Logista Italia SpA are 100 per cent owned subsidiaries of Compañía de Distribución Integral Logista Holdings SA, 
which is itself 50.01 per cent owned by Altadis SAU.

www.imperialbrandsplc.com

167

FINANCIALSGOVERNANCEPERFORMANCESTRATEGYOVERVIEWSHAREHOLDER INFORMATION

FINANCIAL CALENDAR AND DIVIDENDS

Half-year results are expected to be announced in May 2020 and the full-year’s results in November 2020. 

The Annual General Meeting of the Company will be held on Wednesday 5 February 2020 at the Bristol Marriott Hotel City 
Centre. The Notice of Meeting and explanatory notes about the resolutions to be proposed are set out in the circular enclosed 
with this Report.

Dividends are generally paid at the end of March, June, September and December. Payment of the 2019 final dividend, if 
approved, will be on 31 March 2020 to shareholders on the Register of Members at the close of business on 21 February 2020. 
The associated ex-dividend date will be 20 February 2020.

Shareholders who do not currently mandate their dividends and who wish to do so should complete a mandate instruction 
form obtainable from our Registrars, Equiniti Limited, on their website www.shareview.co.uk or by contacting them at the 
address shown opposite.

SHARE DEALING SERVICE

Our Registrars offer Shareview Dealing, a service which allows you to buy or sell Imperial Brands PLC ordinary shares if 
you are a UK resident. You can deal on the internet or by phone. Log on to www.shareview.co.uk/dealing or call them on 
03456 037 037 between 8.00am and 4.30pm Monday to Friday for more information about this service. If you wish to sell 
your Imperial Brands PLC ordinary shares, you will need your shareholder reference number, which you can find on your 
share certificate.

INDIVIDUAL SAVINGS ACCOUNT

Investors in Imperial Brands PLC ordinary shares may take advantage of a low-cost Individual Savings Account (ISA) and 
Investment Account where they can hold their Imperial Brands PLC ordinary shares electronically. The ISA and Investment 
Account are operated by Equiniti Financial Services Limited. Commission starts from £12.50 and £1.75 respectively for the 
sale and purchase of shares.

For a brochure or to apply for an ISA or Investment Account go online to www.shareview.co.uk/dealing or call Equiniti 
on 0345 300 0430. 

DIVIDEND REINVESTMENT PLAN

Imperial Brands PLC has set up a dividend reinvestment plan (DRIP) to enable shareholders to use their cash dividend 
to buy further Imperial Brands PLC ordinary shares in the market. Further information can be obtained from Equiniti on 
0371 384 2268 (+44 (0)121 415 7173) or online at www.shareview.co.uk

AMERICAN DEPOSITARY RECEIPT FACILITY

Imperial Brands PLC ordinary shares are traded on the OTCQX International Premier platform in the form of American 
Depositary Shares (ADSs) using the symbol ‘IMBBY’. The ADS facility is administered by Citibank, N.A. and enquiries should 
be directed to them at the address shown opposite.

WEBSITE

Information on Imperial Brands PLC is available on our website: www.imperialbrandsplc.com

Equiniti also offers a range of shareholder information online. You can access information on your holdings, indicative share 
prices and dividend details and find practical help on transferring shares or updating your details at www.shareview.co.uk

168

Imperial Brands | Annual Report and Accounts 2019

REGISTERED OFFICE

121 Winterstoke Road
Bristol BS3 2LL

+44 (0)117 963 6636

Incorporated and domiciled in England and Wales No: 3236483

REGISTRARS 

Equiniti Limited
Aspect House
Spencer Road
Lancing
West Sussex BN99 6DA

0371 384 2037*
+44 (0)121 415 7009
0371 384 2255* text phone for shareholders with hearing difficulties

*  Lines are open 8.30am to 5.30pm, Monday to Friday excluding public holidays in England and Wales

SHAREHOLDER SERVICES FOR AMERICAN DEPOSITORY RECEIPT FACILITY

Citibank Shareholder Services  
PO Box 43077
Providence, RI 02940-3077
USA

Toll-free number in the USA: 1-877-248-4237 (1-877-CITI-ADR)*
International number: 1-781-575-4555* 
email: citibank@shareholders-online.com

*  Lines are open 8.30am to 6.30pm Monday to Friday (EST)

CORPORATE BROKERS

Credit Suisse International
One Cabot Square
Canary Wharf
London E14 4QJ

+44 (0)20 7888 8000

Barclays Bank PLC
5 The North Colonnade
Canary Wharf
London E14 4BB

+44 (0)20 7623 2323

AUDITORS

PricewaterhouseCoopers LLP 
Chartered Accountants and Statutory Auditors 
2 Glass Wharf 
Bristol BS2 OFR

Printed by Park Communications on FSC® certified paper.

Park works to the EMAS standard and its Environmental Management System 
is certified to ISO 14001.

This publication has been manufactured using 100% offshore wind electricity 
sourced from UK wind.

100% of the inks used are vegetable oil based, 95% of press chemicals are recycled 
for further use and, on average 99% of any waste associated with this production 
will be recycled and the remaining 1% used to generate energy. 

This document is printed on Inaset Plus Offset, a paper containing fibre sourced 
from well managed, responsible, FSC® certified forests. The pulp used in this 
product is bleached using an elemental chlorine free (ECF) process.

Designed and produced by Black Sun Plc.

I

M

P

E

R

I

A

L

B

R

A

N

D

S

P

L

C

A

N

N

U

A

L

R

E

P

O

R

T

A

N

D

A

C

C

O

U

N

T

S

2

0

1

9

Registered Office 
Imperial Brands PLC 
121 Winterstoke Road 
Bristol BS3 2LL 
UK

www.imperialbrandsplc.com