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Imperial Brands

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FY2020 Annual Report · Imperial Brands
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ANNUAL REPORT   
AND ACCOUNTS 2020

 
 
 
 
 
 
OUR BUSINESS

Our business is evolving. We appointed a new Chair and Chief Executive in 
the year and began to review our strategy with the aim of strengthening 
future performance and taking Imperial Brands into a new era of growth.

CONTENTS

HIGHLIGHTS

Strategy

Performance Overview

Chair’s Statement

Chief Executive’s Q&A

Our Regulatory Environment

Our Business Model and Strategy

Key Performance Indicators

Our Stakeholders

Our People

Performance

ESG Review

Operating Review

Financial Review

Principal Risks and Uncertainties

Governance

Chair’s Introduction

Board of Directors

Board Engagement

The Board and its Committees

Directors’ Report

Directors’ Remuneration Report

Financials

Independent Auditors’ Report

Consolidated Income Statement

Consolidated Statement 
of Comprehensive Income

Consolidated Balance Sheet

Consolidated Statement of Changes in Equity

Consolidated Cash Flow Statement

Notes to the Financial Statements

Imperial Brands PLC Balance Sheet

Imperial Brands PLC Statement of Changes in Equity

Notes to the Financial Statements 
of Imperial Brands PLC

Supplementary information

Related Undertakings

Shareholder Information

1

2

5

10

11

12

14

16

20

29

36

42

62

64

68

70

86

96

125

136

136

137

138

139

140

191

191

192

196

212

View from the top: Our New Chair

An introduction from our new Chair  
Thérèse Esperdy.

See page 2

View from the top: Our New CEO

Our new Chief Executive Officer Stefan Bomhard 
shares his thoughts on the future of the business.

See page 5

Engaging with Stakeholders

We engaged with a broad range of stakeholders in 
the year.

See page 14

Celebrating our People

Our people worked tirelessly to keep the business 
going in unprecedented circumstances.

See page 16

Managing our ESG Responsibilities

We have a clear focus on our core environmental, 
social and governance responsibilities.

See page 20

PERFORMANCE OVERVIEW

TOBACCO & NGP NET REVENUE*

ASSET BRAND NET REVENUE*

£8.0bn

+0.8%

£5.2bn

+1.0%

ADJUSTED EARNINGS PER SHARE*

254.4p

-5.6%

REPORTED EARNINGS PER 
SHARE

158.3p

+49.3%

DIVIDEND PER SHARE**

*  Movement on a constant currency basis.
**  Rebased by a third to accelerate debt repayment.

137.7p

-33.3%

More detailed information on how we 
measure progress against our financial 
and non-financial key performance 
indicators can be found on pages 12-13

Performance measures 
used throughout the report

Reported (GAAP)
Complies with International Financial 
Reporting Standards and the relevant 
legislation.

Adjusted (Non-GAAP)
Non-GAAP measures provide a useful 
comparison of performance from one 
period to the next. Reconciliations can 
be found in notes 3, 6, 8, 10 and 31.

Constant currency basis
Removes the effect of exchange rate 
movements on the translation of the 
results of our overseas operations. We 
translate current year results at prior 
year foreign exchange rates.

Market share
Market share data is presented as a 
12-month moving average weighted 
across the markets in which we 
operate.

Stick equivalent
Stick equivalent volumes reflect our 
combined cigarette, fine cut tobacco, 
cigar and snus volumes.

NON-FINANCIAL INFORMATION STATEMENT

The following table constitutes our Non-Financial Information Statement in compliance with Sections 414CA and 414CB of the Companies Act 
2006. The information listed is incorporated by cross-reference. Additional Non-Financial Information is also available on our website  
www.imperialbrands.com.

Reporting  
requirement

Policies and standards  
which govern our approach1

Information necessary to understand our business and  
its impact, policy due diligence and outcomes

Environmental matters

•  Occupational health, safety and environmental 

Environmental targets 

policy and framework

•  Sustainable tobacco programme

Employees

•  Code of Conduct
•  Group-wide employment policy
•  Fairness at work policy
•  Occupational health, safety and environmental 

International management systems 

Climate and energy 

Reducing waste 

Sustainable tobacco supply 

Diverse and engaged workforce

Workforce Engagement Director

Workplace health and safety

Respect for  
human rights

Social matters

Anti-corruption
and anti-bribery

policy and framework

International management systems

•  Human rights policy
•  Code of Conduct
•  Supplier Code
•  Supplier qualification programme
•  Modern slavery statement
•  Speaking Up policy 

•  International marketing standards
•  Fontem marketing standards
•  Policy on taxation
•  Community contributions and volunteering policy
•  Information security policy

•  Code of Conduct
•  Fraud risk management policy
•  Speaking Up policy
•  Finance manual
•  Group control matrix

Lost time accident (LTA) rate

Diverse and engaged workforce

Workforce Engagement Director

Workplace health and safety

International management systems

Responsible operations and people

Youth access prevention

Charitable and political donations

How we manage risk 

Governance, risk management and  
internal control

Description of principal 
risks and impact of 
business activity

Description of the  
business model

•  Principal risks and uncertainties
•  Governance, risk management and internal 

control

•  Our business model

Non-financial key 
performance indicators

•  Key performance indicators
•  Sustainability performance indicators

1.  Not all of our Group policies and standards are publicly available.

13, 20, 21, 22

22, 24

13, 20, 21, 23, 45

13, 20, 21

20, 21

18, 19

18

13, 24, 25

22, 24

13, 24

18, 19

18

13, 24, 25

22, 24

20-28

27

87

42

82, 83

42-59
82, 83

11

12, 13
13, 22, 24, 26

www.imperialbrandsplc.com

1

CHAIR’S STATEMENT

LOOKING TO THE 
FUTURE WITH 
CONFIDENCE

Thérèse Esperdy is the new 
Chair of Imperial, having 
previously served as Senior 
Independent Director since  
May 2019. Thérèse joined  
the Board in July 2016 and  
was appointed Chair on 
1 January 2020.

DEAR SHAREHOLDERS

This was a year of significant change, in which the Board 
took decisive action to address performance issues and 
strengthen leadership capabilities. After appointing a new 
Chief Executive Officer, we initiated a strategic review of 
the Company that is assessing all aspects of our strategy, 
business model, culture and purpose. The results will be 
shared with stakeholders in January 2021.

The actions we have taken underpin our commitment to 
create a more consumer focused organisation that will 
deliver stronger and more consistent results in both 
tobacco and next generation products (NGP). The Board 
firmly believes Imperial has great potential and we will 
continue to make the improvements required to realise 
the value creation opportunities that lie ahead. 

“The Board firmly believes Imperial has 
great potential and we will continue to 
make the improvements required to 
realise the value creation opportunities 
that lie ahead.”

Our new CEO Stefan Bomhard will be instrumental in 
realising these opportunities. He joined the Board on  
1 July 2020, following five successful years as CEO at 
Inchcape, the global automotive distribution and retail 
company. He brings significant brand-building and 
consumer-led sales and marketing experience from large 
multinational organisations across multiple sectors. 

2

Imperial Brands | Annual Report and Accounts 2020

Stefan is our first external CEO and is providing a fresh 
perspective at a pivotal time for the business. As well as 
leading Imperial through the final quarter of the year, Stefan 
has been strengthening the Executive Committee (ExCom) 
to ensure we have the skills, experience and capabilities 
required to realise our ambitions. 

COVID-19

The commitment of our employees has enabled us to 
respond effectively to the challenges posed by COVID-19. 
We continued to prioritise their health and safety as we 
entered the second wave of the pandemic. On behalf of the 
Board, I would like to thank all our people around the world 
for their support and dedication.

The vast majority of our manufacturing sites operated 
throughout the coronavirus crisis, ensuring we maintained 
supply to our consumers. Employees in other functions 
worked from home and many continue to do so, as we 
embed new and more flexible ways of working.

The Board was highly engaged in the way the organisation 
responded to the situation. At the height of the pandemic, 
the safety of our people and the performance of the 
business were the most important agenda items in all 
formal and informal Board meetings. 

I was in contact with our executive and senior management 
team throughout, and the Board received detailed weekly 
update reports. A series of additional Board calls with senior 
leaders was established to enable Non-Executive Directors 
to hear and discuss how the business was responding. 
Although the level of engagement was adjusted as the 
situation stabilised during the second half of the year, 
the Board continues to receive regular updates.

STRATEGYBoard engagement

Given the level of change during the year, it was imperative 
for myself and the Board to step up our stakeholder 
engagement. My focus was on shareholders and employees. 

I have regularly engaged with shareholders throughout the 
year, recognising the need to hear their concerns directly 
and to inform them of the steps we are taking to address 
performance issues, as well as updating them on our 
progress with the Chair, CEO and CFO transitions. I have 
welcomed engagement through the Investor Forum, which 
has provided a useful conduit to address shareholder 
concerns. We have also had constructive dialogue with 
shareholders on the proposed new Remuneration Policy.

“Given the level of change during the 
year, it was imperative for myself and 
the Board to step up our stakeholder 
engagement.”

My communication with employees was focused on 
keeping them updated on the appointment of Stefan, 
including introducing him to the business. I have also 
engaged with our people on the importance of working 
together to create a new and inclusive culture that  
will support the new strategy and embrace diversity 
and equality.

Environmental, social and governance 
responsibilities

Our sustainability strategy is integral to our long-term 
success and frames the way we manage our environmental, 
social and governance (ESG) responsibilities. ESG 
considerations inform the way we run the business and 
are regularly assessed by the Board.

One of my first actions as Chair was to establish an  
ESG Steering Committee to provide greater oversight  
of the way we address ESG issues. The committee is 
chaired by me and is comprised of senior leaders from 
across the business.

The committee’s initial focus has been to establish key 
performance indicators for our main ESG responsibilities. 
We will start reporting against these new KPIs in the 2021 
financial year, once they have been aligned with the 
refreshed corporate strategy. 

STATEMENT ON SECTION 172 OF THE 
COMPANIES ACT 2006

The ongoing sustainable success of the business is 
dependent on our relationship with a wide range of 
stakeholders, including shareholders, consumers, 
employees, suppliers, retailers, governments and 
non-governmental organisations.

Your Board seeks to consider the interests of all 
relevant stakeholders when reaching decisions.

Throughout this report you will find information 
about how the Board operates and makes decisions 
in accordance with Section 172 of the Companies Act, 
which states that: 

•  A director of a company must act in the way he/

she considers, in good faith, would be most likely to 
promote the success of the company for the benefit 
of its members as a whole, and in doing so have 
regard (amongst other matters) to:

a. the likely consequences of any decision in the 

long term,

b. the interests of the company’s employees,
c. the need to foster the company’s business 

relationships with suppliers, customers and others,

d. the impact of the company’s operations on the 

community and the environment,

e. the desirability of the company maintaining a 

reputation for high standards of business 
conduct, and

f.  the need to act fairly as between members of 

the company.

See pages 14, 15 and 68 for more information

Balance sheet and dividend

COVID-19 impacted the timing of the completion of the sale 
of our Premium Cigar business in the year. The transaction 
was completed in the first quarter of the new financial year 
realising proceeds of €1.1 billion, which will be used to 
reduce debt.

The importance of deleveraging to strengthen the balance 
sheet and support a more flexible approach to capital 
allocation has been heightened by the uncertainty and 
volatility of the current environment.

With that in mind, the Board decided in May to rebase the 
dividend by one-third to accelerate debt repayment. Going 
forward, we will retain a progressive dividend policy, with 
the dividend growing annually from the rebased level, 
taking into account underlying business performance.

www.imperialbrandsplc.com

3

CHAIR’S STATEMENT CONTINUED

Board changes

My predecessor Mark Williamson, who served on the Board 
for 13 years, including six as Chairman, stepped down in 
December and I would like to thank him for the significant 
contribution he made to Imperial over the years.

Former Chief Executive Alison Cooper and Chief 
Development Officer Matthew Phillips left the business 
in February and Dominic Brisby (Divisional Director, 
Americas, Africa, Asia and Australasia) and Joerg 
Biebernick (Divisional Director, Europe) assumed the 
roles of Joint Interim CEOs, until Stefan’s appointment. 

Dominic and Joerg took on these roles just weeks before 
the coronavirus pandemic worsened, leading to lockdown 
restrictions across our markets. I would like to thank them 
for stepping up to lead the business in such challenging 
circumstances. Both have returned to their divisional roles, 
reporting to Stefan.

In June Karen Witts, Chair of the Audit Committee, stepped 
down from the Board after six years as a Non-Executive 
Director. Jon Stanton, who has been a member of the 
Audit Committee since May 2019 and has the required 
relevant financial experience, took over as Chair of the 
Audit Committee. My thanks to Karen for her 
considerable contribution.

In July we welcomed Pierre-Jean Sivignon to the Board 
as Non-Executive Director and a member of the Audit 
Committee. Pierre-Jean is an experienced finance 
professional, having held Chief Financial Officer positions 
at a number of companies including the global retailer 
Groupe Carrefour, where he was also deputy Chief 
Executive Officer. Pierre-Jean’s international financial 
expertise in customer facing businesses will be of great 
value to Imperial.

Bob Kunze-Concewitz, Chief Executive of Campari Group, 
will join the Board on 1 November 2020. Bob has a wealth of 
international business experience and is particularly 
skilled at marketing, having held a number of senior roles 
at leading FMCG companies. His skills and capabilities will 
be another strong addition to the Board.

I was pleased that Sue Clark agreed to succeed me as 
Senior Independent Director in January. Sue is also Chair 
of the Remuneration Committee and has been leading the 
current Remuneration Policy review, which will be put to 
shareholders for approval at the Annual General Meeting 
in February 2021. 

These appointments reflect my drive to reshape the Board 
and strengthen its capabilities to bring real insight and 
experience from the consumer and retailer sectors. I am 
determined to improve the diversity of the Board going 
forward to ensure we have the best possible mix of skills, 
experience and perspectives to support the business.

“Stefan’s arrival has energised Imperial. 
He brings focus and discipline to the 
business and has rapidly built strong 
relationships with employees, who are 
providing him with their full support.”

The year ahead

2020 was a year of substantial change and we look to the 
future with renewed optimism and confidence. 

Stefan’s arrival has energised Imperial. He brings focus 
and discipline to the business and has rapidly built strong 
relationships with employees, who are providing him with 
their full support.

The Board is working with Stefan to finalise the strategic 
review and we look forward to updating stakeholders early 
in the 2021 calendar year. Tobacco will continue to be the 
core focus, supported by stronger, more disciplined NGP 
operations. Our key aim is to ensure that over time, we 
deliver a better and more consistent performance that 
will create long-term sustainable value.

THÉRÈSE ESPERDY
Chair

4

Imperial Brands | Annual Report and Accounts 2020

STRATEGYCHIEF EXECUTIVE’S Q&A

FOCUSED  
ON VALUE 
CREATION

Stefan Bomhard joined Imperial as 
the Chief Executive on 1 July 2020. 
Stefan has significant experience 
across multiple consumer sectors 
and within large multinational 
organisations, particularly in 
brand building and consumer-led 
sales and marketing.

1. What attracted you to Imperial Brands?

2. Why are you qualified for the role of CEO?

Imperial is a great consumer business that, despite the best 
efforts of employees, has not lived up to its potential in 
recent times. So, the attraction for me is the opportunity to 
lead a revitalised team that over time can deliver stronger 
results and create long-term value. 

“I want us to become a successful 
consumer centric company that  
we can all be proud of.”

The foundations for building a successful consumer centric 
company that we can all be proud of are very much here.

I believe in freedom of choice and respect the preferences 
of millions of adult smokers around the world who choose 
to enjoy combustible tobacco products. Although we have 
some classic tobacco brands, not all of them are performing 
as well as we’d like and we need to address that and make 
sure our core consumer offerings stay fresh and relevant.

In terms of my qualifications for the role of CEO, I think 
I have the qualities needed to deliver the necessary 
performance improvements . I have accrued significant 
experience in the consumer and retail sector at 
companies such as Unilever, Cadbury, Burger King, 
Bacardi and Procter & Gamble. 

More recently I was CEO at Inchcape for five years and 
during that time I reinvigorated the strategy and delivered 
transformational change and an improved performance. 

I have always enjoyed being in businesses and sectors 
that are going through change, and that is certainly the 
case for Imperial and tobacco, which presents both 
challenges and opportunities.

I’m also attracted by the fact that Imperial is not the market 
leader. I have experience of working for companies that are 
the number two or number three players and I like the way 
that drives the need to work harder and smarter to identify 
your point of competitive difference.

I also want us to make a meaningful contribution to harm 
reduction and reduce the public health impact of smoking. 
This means, of course, that we need a significantly stronger 
NGP business. So, this is another key area for us to focus  
on. We need to take a more disciplined approach to capital 
investment to ensure that over time, NGP delivers 
attractive returns.

So, my track record and experience are relevant to Imperial 
at this time of change. I also think it’s significant that I am 
coming into the business with no background in tobacco or 
NGP. I am the first external CEO Imperial has appointed 
and that enables me to bring a new and fresh perspective, 
although it’s clear that delivering the stronger performance 
we all want to see will take time.

www.imperialbrandsplc.com

5

CHIEF EXECUTIVE’S Q&A CONTINUED

3. How have you approached your first months in  
the business?

MY INITIAL KEY PRIORITIES

There were a number of priorities. First, stay focused on 
the great work the business has been doing to protect the 
health, safety and wellbeing of our people during the 
coronavirus pandemic.

Second, start to address the strategy and performance 
issues. As I’ve said, despite best efforts, the strategy and 
business model are clearly not delivering what our 
stakeholders expect and we need to tackle this. I have 
started by instilling greater discipline into the way the 
business operates, stemming the losses in NGP and 
embedding a more rigorous approach to tracking 
performance. The work we are doing on reviewing the 
strategy and business model is progressing well and I 
expect to be able to share the results in the first quarter 
of calendar year 2021.

Thirdly, I also prioritised engagement with employees, 
consumers and customers. Opportunities for actual market 
visits have obviously been limited due to COVID-19 but I 
have managed to meet retailers and consumers on the 
ground and have engaged physically or virtually with 
thousands of employees across all our main markets 
and functions. That was very enjoyable and informative 
and has really helped me build my knowledge and 
understanding of Imperial. All my stakeholder engagement 
is adding to the data and insights that are informing the 
strategic review.

4. You’ve also expanded the Executive Committee (ExCom) 
with a number of external appointments who are all new 
to tobacco. Was it important for you to appoint people from  
different sectors?

Yes, it’s very important because we need new skills and 
fresh thinking for a changing industry. We have plenty of 
tobacco expertise in the management team, which of 
course is important. What we’re doing now is adding to 
that by bringing in additional skills and capabilities that 
Imperial hasn’t had at the top level of the business before 
and I have to say, it’s proving really valuable in terms of 
shaping the new strategy.

Similarly, Thérèse has taken steps to strengthen the 
Board, appointing two new Non-Executive Directors 
who both bring a wealth of different international 
business experience.

FOCUS ON EMPLOYEE HEALTH AND SAFETY

LEAD THE STRATEGIC REVIEW

STRENGTHEN PERFORMANCE MANAGEMENT

ENGAGE WITH KEY STAKEHOLDERS

VISIT AS MANY MARKETS AS POSSIBLE

GATHER DATA AND INSIGHTS

STRENGTHEN EXECUTIVE COMMITTEE

5. What are your initial impressions of Imperial?

At a headline level, it’s mostly as I expected. We have a 
solid, resilient tobacco business with good brands but the 
performance has not been as good as it could have been, 
particularly in terms of the market share losses Imperial 
has incurred over recent years.

NGP has clearly underperformed and investment has not 
delivered the expected returns. As I’ve said, NGP absolutely 
has a role to play in Imperial’s future but we will take a 
much more prudent approach, built around a tightly 
focused business model.

Although there is a lot we need to change, there are also 
areas of real excellence in the business that we must 
make sure we preserve. Our manufacturing and supply 
chain operations, for example, are truly competitive 
within our industry, and we have experienced minimal 
disruption across our factory footprint during the 
coronavirus pandemic.

6

Imperial Brands | Annual Report and Accounts 2020

STRATEGYCEO Stefan Bomhard visits  
a tobacconist in Madrid.

Our approach to customer 
engagement is also 
impressive. We have 
strong retail 
partnerships, which is 
critical given the role 
retailers can play in 
influencing consumer 
brand and product 
choices.

Finally, there’s our people. 
I have been truly excited to see 
their energy, passion and overall 
willingness to embrace change. I appreciate all their 
support so far and the honesty they have shown. I feel 
confident that by working together we will deliver stronger 
and more consistent results over time.

“NGP absolutely has a role to play  
in Imperial’s future but we will take  
a much more prudent approach,  
built around a tightly focused 
business model.”

6. How has COVID-19 impacted your operations?

Imperial has shown resilience and the employees have 
done an exceptional job in keeping the business going 
and elsewhere in the report we quite rightly celebrate 
their extraordinary efforts.

Many of our people have worked from home for prolonged 
periods of time and we’ve ensured they’ve received all the 
support they need to create the right working environment.

Most of our factories stayed open and operational, which is 
another tremendous achievement, although of course the 
layout of the facilities and shift patterns had to change to 
enable us to adhere to local government health and safety 
guidelines. Also I’m pleased to say that we didn’t furlough 
any employees, implement any pay cuts or make any 
redundancies as a result of COVID-19.

7. Imperial’s performance has had a considerable impact on 
the share price. What is your message to shareholders?

I empathise with anyone who has invested in Imperial and 
has then seen the value of that investment decline so 
significantly. Many of our employees are shareholders and 
they have expressed their frustrations to me, as have some 
of our larger investors.

So, I very much understand the concerns and my 

message is this: we are going to address the 
performance of the business and once results 
start to strengthen, we will start to win back the 
trust and confidence of shareholders and other 
stakeholders, which is critical for rebuilding 
the valuation. 

“We are going to address the 
performance of the business and 
once results start to strengthen, we 
will start to win back the trust and 
confidence of shareholders and other 
stakeholders.”

8. What do you see as the key challenges and 
opportunities in both tobacco and NGP?

The challenges in tobacco are around managing declining 
volumes and increasing regulation, while growing returns. 
Imperial has a solid tobacco business with a good portfolio 
of brands and we have the opportunity to deliver better 
results over time. This will require improvements in our 
share performance, especially in our large markets, where 
we’ve suffered declines for a number of years, although we 
have started to see some improvements in recent months.

I’ve touched on the difficulties Imperial has had in NGP. 
As part of the strategic review, we are assessing our assets 
and capabilities in this space and the role they can play in 
meeting consumer needs for reduced risk products. In my 
view, no company has yet found the NGP solution that truly 
meets the expectations of adult smokers, so there is 
everything to play for.

9. You say you’re committed to harm reduction? What will 
that mean for your NGP operations?

NGP has a role to play going forward and I want to be clear 
about that. The strategic review will define exactly what 
the new NGP business model looks like and as that is 
ongoing it would be premature to go into detail at this stage.

But, as I’ve said, we are now taking a different approach 
that is more disciplined and focused. In vapour, for 
example, we have historically had commercial plans that 
were far too ambitious, which resulted in significant NGP 
write-downs, which is not sustainable.

www.imperialbrandsplc.com

7

CHIEF EXECUTIVE’S Q&A CONTINUED

10. What is your broader view on the Company’s ESG 
(environmental, social and governance) responsibilities?

The first point to make here is that ESG considerations  
are being factored into the strategic review. 

I think we have a compelling and credible sustainability 
strategy, with clearly defined ESG priorities. This is 
important, given the controversial nature of our products 
and the level of stakeholder scrutiny we quite rightly receive.

As I’ve said, we need to do better in NGP to be able to deliver 
against our consumer health and harm reduction 
ambitions but if I look at the progress we’re making in other 
areas, there’s much to be pleased with. 

On climate and energy, for instance, we have stretching 
long-term goals, with our carbon reduction targets 
validated and approved by the Science Based Targets 
initiative. We were also awarded an A rating by CDP for 
our commitment to addressing climate change and 
supplier engagement.

One area that has required attention is transparency 
around the way we measure performance. For some ESG 
issues, we have robust key performance indicators (KPIs) 
that we publicly report against, for others we have none. 
That will be changing this fiscal year. 

The ESG Steering Committee has been working with the 
business to identify and agree appropriate KPIs for all our 
priority ESG issues. That work is complete and once these 
additional KPIs have been validated against the new 
strategy we will make them publicly available.

“Regular stakeholder engagement is very 
important to me. I’m also passionate 
about delivery and firmly believe a 
commitment is a commitment.”

11. How would you describe your leadership style?

I have a very open and honest style and I encourage others 
to behave in the same way. Teamwork is also very 
important to me. In my experience, employees working 
together and truly collaborating for the good of the 
company, always get the best results.

The CEO needs to lead the culture of the business and in 
my view, the best culture is underpinned by transparency 
and engagement. In my first 100 days I hosted 300 internal 
meetings, connecting with thousands of employees in the 
process, and this enabled me to get authentic insights into 
the issues we need to work together to address. 

Early on, I spoke with some of our largest shareholders and, 
as I’ve said, I have also listened to the views of consumers 
and retailers. Regular stakeholder engagement is very 
important to me. I’m also passionate about delivery and 
firmly believe a commitment is a commitment. In other 
words, if we say we will deliver something, we will deliver it. 

12. Why are you so optimistic about the future of  
Imperial Brands?

If I didn’t think that over time we could turn things around 
and create a brighter future for our stakeholders, I wouldn’t 
have taken the CEO role. 

“Imperial has many attractive qualities,  
including its people, brands and 
market positions.”

Imperial has many attractive qualities, including its people, 
brands and market positions. These are the foundations of 
a successful business and I truly believe that over time, we 
can leverage these assets to drive a stronger performance.

The people in particular have really impressed me. The way 
employees have welcomed me to the business and their 
receptiveness to change and new ways of working have 
been great to see and only reinforces my confidence.

So, the potential is absolutely there. We are very focused on 
making the right strategic choices to strengthen results 
and the work we are doing on reviewing our strategy, 
business model and culture is progressing well.

It takes time to change a large organisation but I am 
excited about the future and convinced that with a clearer 
focus and better execution, we will deliver a new era of 
success that will create long-term value for stakeholders.

STEFAN BOMHARD
Chief Executive

8

Imperial Brands | Annual Report and Accounts 2020

STRATEGYA STRENGTHENED EXECUTIVE COMMITTEE

STEFAN BOMHARD
Chief Executive Officer

Stefan delivered successful 
transformational change 
during a five-year tenure 
as CEO of Inchcape. He 
has also held senior roles 
at Bacardi, Cadbury, 
Diageo, Unilever and 
Procter & Gamble.

OLIVER TANT*
Chief Financial Officer

Oliver held a number of 
senior positions in a 32-year 
career at KPMG, including 
Global Managing Director 
Financial Advisory and 
Private Equity Division 
and Head of UK Audit.

JOERG BIEBERNICK
Division Director, Europe

Joerg’s considerable 
consumer goods sector 
experience in Europe and 
the US includes senior 
roles at Kimberly Clark, 
Georgia Pacific and 
Procter & Gamble. 

DOMINIC BRISBY
Division Director, Americas, 
Africa, Asia & Australasia

Dominic has held a number 
of senior positions since 
joining Imperial in 1999. 
He was appointed Division 
Director in 2013 and has 
been a member of the 
Executive Committee 
since 2014. 

ALISON CLARKE
Chief People and 
Culture Officer 

Alison is a highly 
experienced business 
leader. She was Chief 
Human Resource Officer  
at Inchcape and held a 
number of senior positions 
at Whitbread, Ford and 
United Utilities. 

MURRAY MCGOWAN
Group Strategy and 
Transformation Director

Murray has a strong 
background in strategy 
gleaned from strategic 
and operational leadership 
roles for Costa Coffee, Yum! 
Brands, Cadbury, The 
Restaurant Group and 
McKinsey & Company.

WALTER PRINZ**
Group Manufacturing & 
Supply Chain Director

Walter joined Reemtsma 
in 1987 and has held a 
number of senior roles at 
Imperial including 
Research & Development 
Director and Director of 
Product Development 
and Purchasing.

*  In August 2020, Oliver Tant announced that he planned to 

retire once a suitable successor had been found. 

**  In October 2020, Walter Prinz announced that he would be 
retiring in the 2021 financial year. He will be succeeded by 
Javier Huerta, Executive Vice President Supply Chain for 
Foods and Refreshment at Unilever.

www.imperialbrandsplc.com

9

OUR REGULATORY ENVIRONMENT

RESPONDING TO  
EVOLVING TRENDS

Our regulatory environment continues to evolve rapidly, with smokers increasingly likely to consume more than one 
type of product from a wide range of nicotine categories.

Nevertheless, the value of the world tobacco market remains significant at approximately US$705 billion (excluding 
China), with over 5,300 billion cigarettes consumed a year by 19 per cent of the world’s adult population. Social change, 
regulation and innovation are combining to influence nicotine consumption trends, with a number of smokers transitioning 
to potentially less harmful next generation products (NGP) such as vapour, oral nicotine and heated tobacco.

This is an example of harm reduction, a pragmatic public health approach that focuses on reducing the negative 
impacts of an activity rather than eliminating the behaviour itself. Our new CEO Stefan Bomhard is actively 
considering the role NGP and harm reduction will play in Imperial’s future as part of his strategic review.

A key focus to date has been to enhance the consumer experience through innovation and to share our scientific and 
other expertise. Constructive engagement in support of legislative frameworks that raise industry standards and give 
smokers the confidence to try NGP is essential if these products are to flourish.

TOBACCO PRODUCTS

NEXT GENERATION PRODUCTS

Tobacco continues to be highly regulated and we are 
experienced in monitoring and managing the impact 
of legislation.

We believe tobacco control policies should recognise 
the public health potential of NGP and we encourage 
regulators to draw on our expertise when considering 
legislative measures.

As much as we wish to realise the potential of our NGP, 
we recognise that many adults still choose to smoke 
and it’s important they are supplied by responsible, 
legitimate companies like Imperial.

Our responsible approach is enshrined in our 
International Marketing Standard, which is 
published on our corporate website.

We actively support reasonable regulation, 
especially when it aims to reduce illicit trade and 
stop youth smoking.

We also support appropriate ingredients disclosure and 
agree that tobacco products should display written 
health warnings. We oppose disproportionate 
regulation, such as plain packaging which, combined 
with high taxes, can fuel illicit trade.

The consequences of illicit trade are considerable, as 
youths can more easily obtain cigarettes, smokers are 
deprived of the quality they expect and governments 
and retailers lose revenue.

We are committed to tackling illicit trade, applying 
stringent controls to our distributors and employing a 
dedicated team of specialists to lead our anti-illicit 
trade initiatives. In 2020, the intelligence we shared 
with these agencies resulted in the seizure of around 
200 million illicit cigarettes and the closure of three 
manufacturing facilities producing counterfeit product.

10

Imperial Brands | Annual Report and Accounts 2020

To ensure that the benefits of harm reduction are 
realised, it is imperative that NGP are shown to be 
potentially safer than combustible alternatives, have 
the ability to meet the needs of adult smokers and do 
not encourage non-smokers or youths to start using 
NGP. As a responsible organisation, we work hard to 
ensure that our NGP portfolio and sales and marketing 
activities pass these tests.

In the USA, we have submitted a substantial volume of 
clinical, technical and behavioural science to the Food 
and Drug Administration to support our vapour products. 
We have also supported government efforts to promote 
the responsible development of the category through 
higher product and marketing standards.

The responsible approach we take is outlined in our 
E-vapour Products Marketing Standard, which is 
published on our corporate website.

We believe that a robust and comprehensive scientific 
assessment of the relative risk of NGP compared to 
cigarettes should form the basis of evidence-based 
global regulation.

For example, a significant body of evidence demonstrates 
that vapour flavours play a critical role in attracting 
adult smokers and preventing their return to combustible 
tobacco. Bans on the sale of flavoured liquids are 
therefore disproportionate and unjustified in our view.

Smokers should receive clear messages about the 
potential health benefits of NGP, and we oppose regulatory 
action based on poor science or public misconceptions.

Negative news flow, combined with widely differing 
levels of understanding about harm reduction, has 
undermined confidence in certain NGP, and we 
continue to engage with regulators to highlight and 
discuss quality scientific evidence.

STRATEGYOUR BUSINESS MODEL  
AND STRATEGY

Our new CEO Stefan Bomhard is leading a review of our business model, strategy and culture and will provide an 
update in the first quarter of calendar year 2021. Throughout the financial year, our strategic focus has been on 
driving performance in three areas: Tobacco, Next Generation Products and Cost and Cash. High standards of 
governance and a robust sustainability strategy that seeks to enable the business to grow and create value, underpin 
our commercial ambitions. We sell our products through three divisions, as set out in the Operating Review. 

Our business model depends on high operating margins, which deliver the strong cash flows that are a hallmark of 
the Company. We use the cash we generate to reinvest to support growth, pay down debt or return to shareholders. 
When we are successful we are able to create value for a broad range of stakeholders. People are at the centre of 
everything we do and as part of his review, Stefan is also examining how we need to redefine our culture and purpose 
to support the consistent delivery of the new strategy. 

HIGH MARGINS

STRONG  
CASH FLOW

PEOPLE  
AND 
CULTURE

SHAREHOLDER 
RETURNS

OUR BUSINESS MODEL

CREATING VALUE  
FOR OUR STAKEHOLDERS

CONSUMERS

EMPLOYEES

REINVEST

GOVERNMENTS & WIDER SOCIETY

RETAILERS

SHAREHOLDERS

SUPPLIERS

Turn to page 14 for more on our stakeholders

OUR STRATEGY

MAXIMISE SUSTAINABLE SHAREHOLDER RETURNS

LONG-TERM QUALITY GROWTH

TOBACCO 

NEXT GENERATION PRODUCTS

COST AND CASH

ENABLING THE BUSINESS TO GROW AND CREATE VALUE

TOBACCO  
SUSTAINABLE SUPPLY

NEXT GENERATION PRODUCTS 
REDUCED HARM

BEHAVING RESPONSIBLY 
PEOPLE AND OPERATIONS

HIGH STANDARDS OF GOVERNANCE

www.imperialbrandsplc.com

11

 
KEY PERFORMANCE INDICATORS

HOW WE MEASURE 
PERFORMANCE

We use these key performance indicators and the metrics in the Operating Review to assess the progress we are 
making in delivering our strategy. As the strategy evolves in the coming year, these measures could potentially 
change to reflect our new strategic priorities.

2020

2019

2018

£8.0bn

2020

254.4p

2020

£8.0bn

2019

272.3p*

2019

£7.7bn

2018

272.2p

2018

£5.2bn

£5.2bn*

£5.0bn

TOBACCO & NGP NET REVENUE 
(£BN)1

ADJUSTED EARNINGS PER SHARE1 
(PENCE)

ASSET BRANDS NET REVENUE  
(£BN)

Performance
Tobacco & NGP net revenue was down 
0.1 per cent at actual exchange rates but 
grew by 0.8 per cent on a constant currency 
basis. Tobacco net revenue increased by 
1.8 per cent and NGP revenue was down by 
27.0 per cent at constant currency.

Definition
Tobacco & NGP net revenue comprises 
tobacco and NGP revenue less duty and 
similar items, excluding peripheral 
products

Performance
Adjusted earnings per share was down 
5.6 per cent on a constant currency basis. 
Reported earnings per share was up 
49.4 per cent. This is explained in the 
Financial Review.

Performance
Asset Brands net revenue increased by 
1.0 per cent on a constant currency basis. 
Asset Brands account for 64.8 per cent of 
our total revenue, up 10 basis points on 
last year.

Definition
Adjusted earnings per share represents 
adjusted profit after tax attributable to the 
equity holders of the Company divided by 
the weighted average number of shares in 
issue during the period, excluding shares 
held to satisfy employee share plans and 
shares purchased by the Company and held 
as treasury shares.

Definition
Asset Brands net revenue is revenue from 
our most important tobacco and NGP 
brands less duty and similar items, 
excluding peripheral products.

*  2019 EPS restated to exclude other income.

*  Asset Brand net revenue restated to 

incorporate revised brand definitions.

2020

2019

2018

41.2%

2020

137.7p

2020

13.2%

44.1%

2019

206.6p

2019

46.0%

2018

187.8p

2018

14.4%

14.2%

TOBACCO & NGP OPERATING 
MARGIN (%)

DIVIDEND PER SHARE  
(PENCE)

Performance
Margins have declined with NGP write-
downs, further NGP losses, COVID-19 related 
costs and increased regulatory costs.

Definition
Tobacco & NGP operating margin is 
adjusted operating profit divided by 
tobacco and NGP net revenue expressed 
as a percentage.

Performance
As announced in May 2020, we rebased our 
dividend by one-third to accelerate debt 
repayment. We retain a progressive 
dividend policy, growing annually from the 
rebased level.

Definition
Dividend per share represents the total 
annual dividends, being the sum of the paid 
interim dividend and the proposed final 
dividend for the financial year.

RETURN ON INVESTED CAPITAL  
(%)

Performance
Return on invested capital reduced in 
the year impacted by lower tobacco and 
NGP profitability. 

Definition
Return on invested capital measures the 
effectiveness of capital allocation and is 
calculated by dividing adjusted net 
operating profit after tax by invested 
capital. Invested capital is adjusted total 
equity and reported net debt.

1.  KPIs used as bonus and LTIP performance criteria for Executive Directors. See Remuneration Report on page 113 for more information.
2.  2020 data has been independently assured by EY. Our Reporting Criteria Document contains detail on definition and scope of all non-financial KPIs. 

See www.imperialbrandsplc.com/sustainability for more information.

12

Imperial Brands | Annual Report and Accounts 2020

STRATEGYNON-FINANCIAL KPIs2

360
300
240
180
120
60

Imperial Brands Return Index
FTSE 100 Return Index

2020

2019

2017

2015

2016

2017

2018

2019

2020

773

788

2020

99,577

147,039

246,616

2019

100,897

158,108

259,005

875

2017

118,000

161,573

279,573

CO2e Scope 1         CO2e Scope 2

TOTAL SHAREHOLDER  
RETURN 1

ENERGY CONSUMPTION  
(GWH) 3

ABSOLUTE CO2 EQUIVALENT 
EMISSIONS (TONNES) 3

Performance
This was another challenging year in 
which total shareholder returns declined 
25 per cent, with a lower share price and 
reduced dividend.

Definition
Total shareholder return is the total 
investment gain to shareholders resulting 
from the movement in the share price and 
assuming dividends are immediately 
reinvested in shares.

Performance
We have seen a 12 per cent decrease in 
energy consumption from our 2017 baseline 
year. Our target is to reduce energy 
consumption by 25 per cent by 2030. 
Our 2020 relative energy consumption is 
96,625 kWh/£million.

Definition
We measure relative indicators against 
‘£million’ tobacco and NGP net revenue. 
Energy consumption covers the energy 
used in our offices, manufacturing sites and 
by our sales fleet vehicles. The energy we 
use originates from a variety of sources 
including fossil fuels and renewable 
sources.

Performance
We have seen a 12 per cent decrease in 
total Scope 1 and 2 emissions from our 
2017 baseline year. Our target is to reduce 
CO2e emissions by 25 per cent by 2030. 
We have also set a Scope 3 target to 
minimise our carbon impact beyond 
our direct operations.

Definition
We report on greenhouse gas emissions 
resulting from the operations that fall 
within our consolidated financial 
statements, using the operational 
control reporting approach. We report 
on the seven main greenhouse gases 
and report in terms of tonnes of CO2 
equivalent (CO2e).

2020

2019

2018

127%

2020

95%

97%

2019

2017

40,253

41,366

2020

2019

49,141

2017

0.32

0.4

0.36

CASH CONVERSION RATE 1  
(%)

WASTE (TONNES) 3 

Performance
Reported 2020 cash conversion of 127 per 
cent benefited from temporary upside due 
to the timing of duty payments. Strong 
underlying cash conversion of 107 per cent 
was driven by working capital 
improvements.

Performance
We have seen an 18 per cent decrease in 
waste from our 2017 baseline year. We seek 
to minimise the waste and waste to landfill 
associated with our production processes 
through a combined approach of reduce, 
reuse and recycle.

Definition
Cash conversion is calculated as cash flow 
from operations pre-restructuring and 
before interest and tax payments less net 
capital expenditure relating to property, 
plant and equipment, software and 
intellectual property rights as a percentage 
of adjusted operating profit.

Definition
This includes waste from manufacturing 
sites and main offices, excluding Logista 
and Sales and Marketing entities. It does 
not include any material which is re-used.

LOST TIME ACCIDENT FREQUENCY 
RATE (PER 200,000 HOURS) 4

Performance
Our continued focus on health, safety and 
risk management has resulted in a 20 per 
cent decline in our lost time accident rate 
compared to last year.

Definition
A lost time accident is an ‘on-the-job’ 
accident that results in an employee being 
unable to return to work for a minimum of 
one full day.

3.  Our 2020 environmental data follows the reporting period Q4 financial year 2019 to Q3 financial year 2020. This is to allow for data collection, 

validation and external assurance. Our reporting scope and definitions are detailed in the Reporting Criteria Document published on our website.
4.  Our health and safety data is for the full 2020 financial year. Our reporting scope and definitions are detailed in the Reporting Criteria Document 

published on our website.

www.imperialbrandsplc.com

13

OUR STAKEHOLDERS

ENGAGING  
STAKEHOLDERS

Building and maintaining trust with our stakeholders underpins the success and reputation of Imperial Brands. 
Through stakeholder collaboration we aim to develop the Company, minimise our environmental impact, make a 
positive social contribution and uphold high standards of governance. The output of our stakeholder engagement 
activities is shared with the Board and taken into consideration when making business decisions.

CONSUMERS

EMPLOYEES

GOVERNMENTS & 
WIDER SOCIETY

RETAILERS

SHAREHOLDERS

SUPPLIERS

Why this stakeholder is important to us

Millions of adults worldwide choose to enjoy our tobacco and NGP 
products. Meeting their expectations of quality and understanding 
their evolving needs is vital for the long-term sustainable growth of 
our business. Engagement with consumers this year has continued 
to inform brand and product investment decisions, as well as the way 
we manage our portfolio in markets. 

The health, safety and wellbeing of our people has never been more 
important. In the current climate it is essential that we create a 
supportive, safe and rewarding work environment that enables 
employees to continue to deliver our goals and develop their careers. 
Our 2020 engagement was considerable, as we actively took steps to 
explain performance issues, leadership changes and the impact of 
COVID-19 on our operations.

We are transparent about the way we operate and seek to work together 
with a broad range of authorities and non-governmental organisations 
to address challenges and realise opportunities. Throughout the year, 
we continued to engage on regulatory issues and other areas of shared 
interest. During the coronavirus lockdown we increased engagement 
with a multitude of societal stakeholders to better understand how we 
could provide support.

Our products are sold in a diverse range of outlets worldwide.  
We seek to develop partnerships that recognise the commercial 
objectives of retailers and the importance of responsible sales practices. 
This year’s engagement included explaining our customer loyalty 
programmes and regulatory developments. In the second half, the  
focus shifted to discuss how we were maintaining product supply in a 
COVID-19 environment.

It is important that we maintain the support of our shareholders and 
their confidence in the business. Through transparent and regular 
dialogue, we seek to enable a clear understanding of their opportunities 
to invest in the Company and the returns that can be delivered. Our 
engagement this year ensured shareholders were kept updated on 
financial performance, strategy, ESG matters, leadership changes and 
the way we responded to the coronavirus pandemic.

We maintain strong relationships with our tobacco, non-tobacco and 
NGP suppliers to ensure sustainable supply and business continuity. 
We seek to work with suppliers to identify and action opportunities to 
improve our collective impact on society. This year we engaged with 
key suppliers on carbon emissions and reduction targets. We also 
allocated a proportion of our Leaf Partnership funds to support 
COVID-19 related initiatives within our tobacco supply chain.

Read more about our stakeholder engagement on page 68

14

Imperial Brands | Annual Report and Accounts 2020

•  Choice and satisfaction

•  Affordability and value

•  Consumer panel testing

•  Board consideration of 

•  Product quality and 

•  Responsible marketing 

•  Ongoing focus on product 

availability

•  Innovation

•  Potentially less harmful 

Next Generation Products

practices

•  Impact of COVID-19

stewardship

•  Consumer services

•  Product innovation and 

quality investments

right-sizing our investment 

behind NGP

•  Audit Committee review of 

NGP provisioning

•  Impact of COVID-19

•  Career development 

•  Regular Group, functional 

•  Explaining the role of the 

•  Health, safety and wellbeing

opportunities

and local communications

new Workforce Engagement 

•  Diversity, inclusion and 

•  CEO town hall meetings and 

Director

•  Support for local 

communities

•  Flexible ways of working

•  Reward

•  Business change explained

belonging

•  Ethics and responsibility

•  How we manage our ESG 

responsibilities

•  Reliable taxation and excise 

•  Responsible use of natural 

•  Collaboration with law 

•  CDP environmental 

revenues

resources

enforcement agencies to 

disclosure

•  Public health impacts

•  Community investment

•  Countering illicit trade and 

•  Impact of COVID-19

youth access

market visits (mostly virtual 

•  Training, development and 

in the second half)

learning programmes

•  Regular communications 

•  Feedback from surveys and 

from the Board and ExCom

•  Employee engagement 

surveys

town hall meetings used by 

the Board to develop future 

engagement activities

combat illicit trade

•  Submissions to peer-

reviewed journals

•  Science-based carbon 

reduction targets

•  Sustainability reporting

•  Board approval of Modern 

Slavery Statement

•  Audit Committee and Board 

review of tax audits and 

litigation and approval of 

provisions

•  A diverse portfolio of quality 

•  Effective account 

management

•  Support to address illicit 

trade and underage sales

•  Customer loyalty 

programmes

•  Support to ensure regulatory 

compliance

•  Support for youth access 

•  Investment in anti-illicit 

prevention 

•  Expert sales and technical 

•  Impact of COVID-19

products

•  Profitable growth 

opportunities

advice

trade investigations

•  Data and insights gathered 

from CEO market visits 

shared with Board and 

informed strategic review

•  Executive Remuneration 

•  Stock exchange and results 

•  Shareholder information on 

•  Credible strategy 

•  Robust business model 

•  Strong and sustainable 

returns

•  Trusted leadership

•  Transparent disclosure

Policy

•  Corporate governance

•  Environmental, social and 

governance performance

•  Impact of COVID-19

announcements

website

•  Investor meetings including 

•  ESG webinar on 

updating on review of the 

sustainability strategy and 

Remuneration Policy 

farmer welfare

•  CEO and Board meetings

•  Participation at CAGNY 

•  Annual General Meeting

•  Annual Report & Accounts

consumer goods conference

•  ESG ratings submissions

•  Fair contract and payment 

•  Environmental, Social and 

•  Supplier qualification 

•  Ongoing engagement and 

terms

•  Impact of COVID-19

•  Business continuity

Governance performance

programme

performance reviews

•  Maximising quality tobacco 

•  Vendor rating system and 

•  Carbon emissions webinar

yields

engagement

•  Leaf Partnership funds

•  Collaboration opportunities

•  Sustainable Tobacco 

Programme enhancements 

STRATEGYMillions of adults worldwide choose to enjoy our tobacco and NGP 

products. Meeting their expectations of quality and understanding 

their evolving needs is vital for the long-term sustainable growth of 

our business. Engagement with consumers this year has continued 

to inform brand and product investment decisions, as well as the way 

we manage our portfolio in markets. 

The health, safety and wellbeing of our people has never been more 

important. In the current climate it is essential that we create a 

supportive, safe and rewarding work environment that enables 

employees to continue to deliver our goals and develop their careers. 

Our 2020 engagement was considerable, as we actively took steps to 

explain performance issues, leadership changes and the impact of 

COVID-19 on our operations.

We are transparent about the way we operate and seek to work together 

with a broad range of authorities and non-governmental organisations 

to address challenges and realise opportunities. Throughout the year, 

we continued to engage on regulatory issues and other areas of shared 

interest. During the coronavirus lockdown we increased engagement 

with a multitude of societal stakeholders to better understand how we 

could provide support.

Our products are sold in a diverse range of outlets worldwide.  

We seek to develop partnerships that recognise the commercial 

objectives of retailers and the importance of responsible sales practices. 

This year’s engagement included explaining our customer loyalty 

programmes and regulatory developments. In the second half, the  

focus shifted to discuss how we were maintaining product supply in a 

COVID-19 environment.

It is important that we maintain the support of our shareholders and 

their confidence in the business. Through transparent and regular 

dialogue, we seek to enable a clear understanding of their opportunities 

to invest in the Company and the returns that can be delivered. Our 

engagement this year ensured shareholders were kept updated on 

financial performance, strategy, ESG matters, leadership changes and 

the way we responded to the coronavirus pandemic.

We maintain strong relationships with our tobacco, non-tobacco and 

NGP suppliers to ensure sustainable supply and business continuity. 

We seek to work with suppliers to identify and action opportunities to 

improve our collective impact on society. This year we engaged with 

key suppliers on carbon emissions and reduction targets. We also 

allocated a proportion of our Leaf Partnership funds to support 

COVID-19 related initiatives within our tobacco supply chain.

This section of the report provides an overview of the dialogue we had with our key stakeholders during the year. 
They are presented in alphabetical order and for each stakeholder group, we set out why they are important to us, 
what matters to them and our key areas of engagement. We anticipate that the strategic review will be an area of 
significant engagement in 2021. Further information on our stakeholder engagement and how the Board has 
considered stakeholders when making key decisions can be found on page 68.

What matters to these stakeholders 

Engagement in 2020 

•  Choice and satisfaction
•  Product quality and 

availability
•  Innovation
•  Potentially less harmful 

Next Generation Products

•  Affordability and value
•  Responsible marketing 

practices

•  Impact of COVID-19

•  Consumer panel testing
•  Ongoing focus on product 

stewardship

•  Consumer services
•  Product innovation and 

quality investments

•  Board consideration of 

right-sizing our investment 
behind NGP

•  Audit Committee review of 

NGP provisioning

•  Impact of COVID-19
•  Health, safety and wellbeing
•  Support for local 
communities

•  Flexible ways of working
•  Reward
•  Business change explained

•  Career development 

opportunities

•  Diversity, inclusion and 

belonging

•  Ethics and responsibility
•  How we manage our ESG 

responsibilities

•  Reliable taxation and excise 

•  Responsible use of natural 

revenues

resources

•  Public health impacts
•  Countering illicit trade and 

•  Community investment
•  Impact of COVID-19

youth access

•  A diverse portfolio of quality 

•  Effective account 

products

•  Profitable growth 

opportunities

management

•  Support to address illicit 
trade and underage sales

•  Expert sales and technical 

•  Impact of COVID-19

advice

•  Regular Group, functional 
and local communications
•  CEO town hall meetings and 
market visits (mostly virtual 
in the second half)

•  Regular communications 

from the Board and ExCom

•  Employee engagement 

surveys

•  Explaining the role of the 

new Workforce Engagement 
Director

•  Training, development and 

learning programmes

•  Feedback from surveys and 
town hall meetings used by 
the Board to develop future 
engagement activities

•  Collaboration with law 

enforcement agencies to 
combat illicit trade
•  Submissions to peer-
reviewed journals

•  Science-based carbon 

reduction targets

•  Sustainability reporting

•  CDP environmental 

disclosure

•  Board approval of Modern 

Slavery Statement

•  Audit Committee and Board 

review of tax audits and 
litigation and approval of 
provisions

•  Customer loyalty 

programmes

•  Support to ensure regulatory 

compliance

•  Support for youth access 

•  Investment in anti-illicit 

prevention 

trade investigations

•  Data and insights gathered 
from CEO market visits 
shared with Board and 
informed strategic review

•  Credible strategy 
•  Robust business model 
•  Strong and sustainable 

returns

•  Trusted leadership
•  Transparent disclosure

•  Executive Remuneration 

•  Stock exchange and results 

•  Shareholder information on 

Policy

•  Corporate governance
•  Environmental, social and 
governance performance

•  Impact of COVID-19

announcements

•  Investor meetings including 
updating on review of the 
Remuneration Policy 
•  CEO and Board meetings
•  Annual General Meeting
•  Annual Report & Accounts

website

•  ESG webinar on 

sustainability strategy and 
farmer welfare

•  Participation at CAGNY 

consumer goods conference

•  ESG ratings submissions

•  Fair contract and payment 

terms

•  Impact of COVID-19
•  Business continuity

•  Environmental, Social and 
Governance performance
•  Maximising quality tobacco 

yields

•  Supplier qualification 

•  Ongoing engagement and 

programme

•  Vendor rating system and 

engagement

performance reviews

•  Carbon emissions webinar
•  Leaf Partnership funds

•  Collaboration opportunities

•  Sustainable Tobacco 

Programme enhancements 

www.imperialbrandsplc.com

15

OUR PEOPLE

CELEBRATING  
OUR PEOPLE

Our people have done a tremendous job in keeping the business going and dealing with the unprecedented challenges 
posed by COVID-19. Our thanks to them all. We value and appreciate all their hard work and support.

KIM REED 
EXECUTIVE VICE 
PRESIDENT SALES 
ITG BRANDS

I have the privilege of 
leading the ITG Brands 

sales organisation, a total of 
860 people, who cover 160,000 

stores across the USA.

Traditionally, each sales rep regularly 
visits retail outlets but that wasn’t possible 
once the country went into lockdown. At 
that time, the entire field force transitioned 
to work from home, but most retailers were 
still open for business and distribution was 
operating as normal.

We rapidly moved from a traditional retail 
sales model to a call-based model. Instead of 
making 10 visits a day, each rep was now 
making 25 phone calls a day.

This was a major transition, but we had the 
foresight to plan for it, not just in terms of 
adapting the model, but also ensuring the 
team had the technical support they needed 
to work effectively from home.

By May, restrictions began easing and we 
started returning reps back to the field on a 
phased basis, prioritising their health and 
safety, with everyone equipped with 
personal protective equipment.

Since the end of July, we’ve returned to a 
traditional model. I’m very pleased with the 
results we achieved this year, particularly in 
terms of the growth we delivered in cigarette 
and mass market cigars.

My thanks to this fantastic team for the way 
they responded to a very challenging situation.

COVID-19

We have 32,500 employees globally who have 
continued working with a relentless focus on 
health, safety and wellbeing. As we have 
repeatedly stated in previous annual reports, 
the welfare of our people is of paramount 
importance and this was a year when we truly 
put these words into action as we faced into the 
coronavirus crisis.

Early on we established a Group Coronavirus Steering 
Committee of senior leaders to oversee business 
continuity planning. The committee met daily at the peak 
of the crisis and regularly reported to the Executive 
Committee and the Board.

We maintained operational continuity throughout the crisis 
and did not furlough any employees, implement any pay 
cuts or make any redundancies as a result of COVID-19.

Across our markets, we scrupulously followed the advice of 
governments and public health bodies and continue to do so.

We operate 38 factories and it is a credit to our manufacturing 
colleagues that they managed to keep the vast majority 
operating throughout the crisis. To ensure appropriate 
infection controls and social distancing, we reconfigured 
factory layouts and introduced new shift patterns.

We are sad to report that two of our people died after 
becoming infected with the coronavirus. We ensured 
comprehensive support was provided to the families 
of both employees.

32,500

Employees globally who 
have continued working 
with a relentless focus on 
health, safety and 
wellbeing.

16

Imperial Brands | Annual Report and Accounts 2020

STRATEGYMany employees worked from home for extended periods 
of time and we provided all the support they needed to 
create the right working environment. This included 
strengthening our IT infrastructure and accelerating the 
roll-out of software to facilitate team working.

We also adopted a flexible approach to home working, 
encouraging employees to find a routine that works best for 
them and their families. Our new WorkFlex policy was 
developed from the learnings of recent months and 
provides employees with a permanent range of flexible 
working options.

We recognise the impact COVID-19 has had in the areas 
where our people live and work and we temporarily revised 
our community support guidelines so that we could support 
a broader range of charities and organisations.

This enabled us to fund a number of community initiatives 
across our geographic footprint including, among many 
others, providing support for hospitals in Poland and the UK 
and supporting homeless charities in Germany.

We operate 38 factories 
and it is a credit to our 
manufacturing colleagues 
that they managed to keep 
the vast majority operating 
throughout the crisis.

To ensure appropriate infection controls 
and social distancing, we reconfigured 
factory layouts and introduced new 
shift patterns.

NURIA GOMEZ 
OHSE ADVISOR 
CANTABRIA 
FACTORY

Our Cantabria factory in 
northern Spain employs 
220 people and produces 
around 900 million cigars a year 
for European consumers.

Spain was hit hard and fast by the impact of 
COVID-19 and was among the first countries 
to experience a state of emergency and 
enter lockdown in the middle of March.

Employees were understandably nervous 
and we swiftly developed a contingency 
plan with two objectives: to keep our people 
safe and to ensure we maintained continuity 
of supply.

Developing and successfully implementing 
the plan involved support from a range of 
stakeholders, including employees, their 
representatives and contractors. 

I’m proud that the model we came up with 
has served as a guide for how other Imperial 
factories now operate around the world.

We adapted our behaviours and resources to 
succeed in a COVID-19 environment, 
maintaining performance and delivering 
against our commercial targets for the year.

This has been a huge achievement and I 
would like to thank everyone for their hard 
work and support. 

We continue to stay focused on the 
wellbeing of our people and although there 
are obviously challenges ahead, we are 
confident that we will deliver another strong 
performance in the coming year.

www.imperialbrandsplc.com

17

OUR PEOPLE CONTINUED

CEO EMPLOYEE 
ENGAGEMENT 

Stefan Bomhard’s CEO 

onboarding programme included 

extensive employee engagement. 

On his first day, Stefan introduced 

himself to the business via a global employee 
video, and on day three he had his first session with 
the top 60 leaders via a virtual town hall meeting.

This marked the start of a comprehensive series of 
town hall meetings that connected him with 
thousands of people from all parts of the 
organisation. 

This activity was supported by a drumbeat of CEO 
communications that covered a variety of topics, 
including business and COVID-19 updates, 
announcements on senior management changes, 
feedback on market visits and most recently, 
reflections on his first 100 days. 

Quantitative and qualitative feedback tells us that 
our people have hugely appreciated these regular 
touch points with Stefan. They have warmed to his 
personable and transparent style, as well as his focus 
on teamwork and delivering against commitments. 

EMPLOYEE ENGAGEMENT

Regular engagement is crucial for motivating employees to 
work together to deliver our strategy.

Throughout the year we provided updates on our strategic 
priorities, performance and leadership changes through a 
broad range of communication channels including 
meetings, emails, videos, intranet, webinars, virtual town 
halls and employee publications.

As you would expect, we significantly stepped up 
communication at a Group and market level during the 
coronavirus crisis, so that employees understood how 
Imperial was responding to the situation. We also ensured 
they were made aware of the latest health and safety advice 
from governments and public health bodies.

We conducted a number of engagement surveys and the 
feedback told us that during the prolonged lockdown period, 
employees remained positive and had adjusted well to new 
ways of working. Inevitably, morale was higher in some 
parts of the business than others and we are taking action 
to address this.

Workforce Engagement Director Steven Stanbrook, a 
Non-Executive Director of the Board, has been actively 
involved in our engagement activities.

The Board regularly engages with employees through Board 
and committee meetings as well as site visits, although 
clearly opportunities for these have been limited this year. 
Steven’s role is to strengthen the connection between 
employees and the Board, ensuring our people have a voice 
at the highest level of the business.

During the year, Steven engaged with a broad array of 
colleagues and took the lead in two Group-wide employee 
videos, one explaining his role and responsibilities as 
Workforce Engagement Director and another outlining the 
results of a global engagement survey that he launched 
earlier in the year.

As with other Board members, his plans were severely 
hampered by COVID-19 restrictions, including the 
cancellation of the annual European Works Council 
meeting at which he was due to speak. Please see the 
Governance section of this report for further information.

CREATING A NEW CULTURE

The Board recognises the role it has to play in assessing 
and monitoring our culture. As part of the strategic review 
Stefan and the Board are examining the culture of the 
organisation, taking into account employee feedback 
gathered through this year’s engagement surveys and the 
CEO onboarding programme. Culture defines our ethics, 
behaviours and the way we work together. The right culture 
ensures we value and respect each other, and truly embrace 
diversity and equality.

Our ambition is to create a culture and capabilities that 
will strengthen performance and give Imperial 
competitive advantage.

With that in mind at the end of the financial year we 
welcomed Alison Clarke to Imperial in the newly created 
Executive Committee role of Chief People and Culture 
Officer. Alison has significant experience of HR and 
business transformation at a number of organisations, 
including Inchcape, Ford, Whitbread and United Utilities.

Alison and her team will be working with the business 
and the Board to define the people and culture 
strategies required to successfully underpin the 
new strategic direction.

THE IMPORTANCE OF DIVERSITY

We are proud of our international workforce but recognise 
there is more we can do to improve diversity in the 
business. We want our people to feel they are heard, valued, 
supported, motivated and empowered.

18

Imperial Brands | Annual Report and Accounts 2020

STRATEGYOur new Chair and CEO have committed to address this and 
have spoken with employees about the importance of 
Imperial continuing to stand firm against racism and all 
other forms of discrimination and injustice.

In recognition of the need to work harder at creating a 
diverse and inclusive culture – whether that be diversity of 
gender, race, age, disability, sexual orientation or beliefs – 
we have focused on preparing our largest ever diversity and 
inclusion survey, which will be administered by a specialist 
third party supplier early next year in the first quarter of our 
new financial year.

The results will provide us with independent benchmark 
data from which we can set the standards and actions 
needed to effectively address the issues raised.

During the year, we also established a global Diversity 
Network, which connects employees who have a passion 
for diversity, inclusion and belonging. The network has a 
particular focus on creating global and local initiatives that 
will support our efforts to improve diversity in the business.

DIVERSITY OF OUR BUSINESS 

Male

Female

58%

42%

Please read more on diversity on page 24

LEARNING AND DEVELOPMENT 

We are committed to creating a culture where everyone 
is able to take control of their career development and 
access learning.

During the year, we launched iLearn, a global learning 
platform of internal content, with links to a number of 
our partner organisations, including LinkedIn Learning 
and Harvard.

Initial uptake was encouraging, with 3,891 employees 
completing 12,418 hours of learning during the first six 
months of the year. This increased during the COVID-19 
lockdown. Popular learning modules accessed by our 
people during this time were Microsoft Teams, Working 
Flexibly and Leading Virtually.

At the end of the year, a total of 5,933 employees had 
completed 30,986 hours of learning. 

Teams of people set up collaboration groups to help 
promote and share more specialised content to aid their 
knowledge and to also maintain regular social contact.

In addition, more than 800 employees took part in 10 
‘lockdown learning’ live webinars and as restrictions 
eased, we organised online ‘bounce back’ sessions. 
Although we advised employees to continue working 
from home wherever possible, these sessions were aimed 
at encouraging our people to start thinking about returning 
to a ‘new normal’ work environment.

The variety of learning opportunities we are providing 
employees has been very well-received and was recognised 
as one of the top 10 most positive factors in our global 
engagement survey.

TALENT AND LEADERSHIP

Realising the potential of our most talented people is 
integral to our long-term success.

Through our Talent Deal initiative, we provide select 
employees with targeted development solutions designed 
to accelerate their career progression. In return, we expect 
these employees to proactively seek opportunities to 
stretch themselves and, in turn, drive business 
performance.

Our Emerging Potential Programme is a good example of 
this: a six-month virtual programme we have developed in 
collaboration with Harvard to help junior colleagues make 
their first steps into global leadership roles.

This year we launched our third cohort of the programme. 
Although completing the programme does not 
automatically guarantee immediate career progression, out 
of the more than 150 employees that have taken part, nearly 
half have gone on to secure a promotion or a significantly 
enhanced role.

We continue to invest in developing our global leadership 
population, ensuring all new leaders experience a 
consistent induction programme and are able to access 
a range of learning and development tools.

This includes our Dare to Lead and Inspire to Lead flagship 
programmes of workshops, digital learning, on the job 
exercises and peer support.

Based on our Leadership Expectations, these programmes 
have been adapted to be delivered virtually so that leaders 
can continue to develop without the need to travel or be in 
the same physical offices. In total, 320 leaders across 12 
markets participated in Dare to Lead and Inspire to Lead 
during the year.

www.imperialbrandsplc.com

19

ESG REVIEW

MANAGING OUR 
ESG RESPONSIBILITIES 

Our sustainability strategy is integral to our long-term success and frames the way we manage our environmental, 
social and governance (ESG) responsibilities. Our strategy is aligned with the UN Sustainable Development Goals, 
which aim to have a transformational impact on the world by 2030 by addressing global challenges such as poverty, 
availability of clean water, inequality and climate change.

OUR SUSTAINABILITY STRATEGY

OUR PRIORITY ESG ISSUES

1

Consumer health
We understand society’s concerns about 
the health risks of smoking and recognise 
the important role we can play in helping to 
reduce the harm caused by combustible 
tobacco products.

2 Climate and energy

Given our global reach and influence, 
we have a duty to protect the natural 
environment and actively work to 
minimise our environmental impacts.

3 Farmer livelihoods and welfare

Farmer livelihoods and welfare is of 
paramount importance to sustainable 
tobacco production and we continue to 
engage with our suppliers to support 
farming communities. 

4 Human rights – modern 

slavery
As an international business we recognise 
the importance, influence and duty we 
have in promoting respect for human rights 
across our business and supply chains.

Y
L
B
I
S
N
O
P

G  R ES

   BEH A V I N

Next Generation Products

Developing alternative products that are 
potentially less harmful to health.

Sustainable Tobacco Supply

Maintaining sustainable agricultural practices to 
ensure a consistent, quality supply of tobacco.

Behaving Responsibly

Behaving responsibly at all times and providing a safe 
and rewarding work environment for employees.

Overseen by the Board and ESG Committee

The Board has oversight of our ESG responsibilities, supported 
by a cross-functional ESG Steering Committee, chaired by the 
Chair of Imperial Brands. The Committee meets formally during 
the year and encourages members to stay in touch with each 
other on a day-to-day basis to ensure there is regular ongoing 
dialogue about ESG matters.

Read more in our governance report on page 62

5 Waste

As part of our duty to protect the natural 
environment, we seek to minimise waste 
and waste sent to landfill.

Find out more at www.imperialbrandsplc.com/
sustainability/approach

20

Imperial Brands | Annual Report and Accounts 2020

PERFORMANCE 
 
 
 
 
 
 
 
Our commitment

How we are achieving this

Our progress in 2020

UN SDGs

We are committed to 
strengthening our NGP 
performance and in 
doing so, making a more 
meaningful contribution 
to harm reduction by 
offering adult smokers a 
range of potentially less 
harmful products.

We are committed to 
reducing our climate and 
energy impacts across 
our value chain, from 
crop production to 
manufacturing and 
distribution.

We are committed to 
supporting farmers to 
diversify income streams 
in order to enhance 
farming community 
livelihoods and welfare.

Building consumer and regulatory 
confidence in NGP by scientifically 
substantiating their harm reduction 
potential relative to conventional 
cigarettes.

Completed pre-clinical studies that show 
NGPs myblu and Pulze aerosols contain 
fewer and substantially lower levels of 
toxicants, and reduced in vitro toxicity, 
compared to cigarette smoke.

Seeking to underpin our NGP 
operations with leading-edge 
science, innovation and high 
quality standards.

Our clinical studies show substantial 
reductions in exposure to harmful chemicals 
for smokers that switch to myblu.

We are committed 
to tobacco harm 
reduction.

Managing our climate-related risks 
and opportunities across our 
business and value chain.

We have developed site-based opportunities  
to ensure we deliver against our 2030 
science-based carbon reduction targets.

Reducing our carbon footprint 
across our value chain.

Better understanding the carbon 
footprint of our NGP.

We have seen a 12 per cent decrease in total 
Scope 1 and 2 emissions from our 2017 
baseline year and our target is to reduce by 
25 per cent by 2030.

We conducted a life cycle analysis of myblu 
which provided comprehensive information 
about the product’s environmental impact.

We are taking 
action to combat 
climate change 
and its impacts.

Strengthening the industry-wide 
Sustainable Tobacco Programme 
(STP) to measure positive impact.

We are members of the STP Steering 
Committee and are contributing to the 
development of STP.

Working together with our tobacco 
leaf suppliers through our Leaf 
Partnerships to allocate funds to 
continually improve access to 
basic needs and diversification 
of income.

We supported farmers in Africa and Asia in 
diversifying their income from growing 
complementary crops to tobacco, such as 
fruit trees, maize, groundnuts and vegetables. 
We funded projects in Africa, Asia and 
South America enhancing access to basic 
needs to over 12,000 people. Case studies are 
on our website.

We are committed 
to decent work for 
all and sustainable 
economic growth.

We are committed to 
raising awareness and 
improving processes for 
identifying modern 
slavery in our business 
and supply chains.

Better understanding modern 
slavery risk across our business 
and supply chains.

Educating the business on the risk 
of modern slavery.

Introducing a robust human rights 
framework, which includes how we 
address modern slavery and the 
issue of child labour in tobacco 
farming.

We started to implement the 
recommendations from the Slave Free 
Alliance (SFA) gap analysis conducted in 
2019, although our work was hampered by the 
impact of COVID-19. Details are available on 
our website. SFA conducted a workshop for 
our global procurement team. Our Modern 
Slavery e-learning module is now available to 
employees in 12 languages. Specialist 
training has been provided for key functional 
representatives.

We are committed 
to decent work for 
all and sustainable 
economic growth.

We are committed to 
minimising the waste 
associated with our 
products, packaging and 
production processes.

Supporting manufacturing sites 
to achieve the 2030 targets set 
for waste.

Innovating waste solutions for 
product disposal.

Monitoring and responding to EU 
legislative changes, including the 
Single-Use Plastics Directive.

Developed the myblu recycling playbook to 
support markets and our product design 
teams in understanding how to implement 
recycling and take-back schemes for current 
myblu devices, pods and packaging.

We continue to explore opportunities for 
improving material recycling in our cigarette 
filters and packaging.

Ensuring 
sustainable 
consumption and 
production 
patterns.

www.imperialbrandsplc.com

21

ESG REVIEW CONTINUED

2020 PERFORMANCE 
HIGHLIGHTS

We have developed new Key Performance Indicators to reflect our performance against our priority ESG areas, which 
will be validated against the new commercial strategy and reported on next year. Below we have presented highlights 
from our 2020 ESG performance. We measure our environmental performance by comparing results with our 2017 
baseline year. Our reporting scope and definitions are detailed in the Reporting Criteria Document published on our website.

ENVIRONMENTAL

CLIMATE AND ENERGY PERFORMANCE

Performance indicator

2017

2018

2019

2020

Commentary

%

92

91

86

86 Our coverage of certifications remains consistent with last year. 

Operations with ISO 
14001 certification

Absolute energy 
consumption1

GWh

875

842

788

Relative energy 
consumption1

KWh/£m 
net revenue

112,801

108,926

98,500

Absolute Scope 1 
CO2e emissions1

Tonnes

118,000

110,896

108,241

Tonnes

161,573

161,020

158,108

One of our African sites was due to be recertified this year but this 
was delayed due to COVID-19. 

773A We have seen a 12 per cent decrease in energy consumption from 
our 2017 baseline year. Our target is to reduce energy consumption 
by 25 per cent by 2030. In compliance with the UK streamlined 
energy and carbon reporting (SECR), requirements, our total UK 
energy consumption was 14.33 GWh which is 1.85 per cent of the 
global total (2019: 13.32 GWh and 1.69 per cent).

96,625A

99,577A Our Scope 1 emissions arise from stationary fuel combustion at 
our sites, refrigerant gases and from mobile fuel combustion in 
our fleet of company sales vehicles. We have seen a 8 per cent 
decrease in Scope 1 emissions since last year.

147,039A Our Scope 2 emissions comprise the indirect emissions resulting 
from the use of purchased electricity, heat and steam at our sites. 
We have seen a 7 per cent decrease in Scope 2 emissions since 
last year. There has been a restatement of 2017 to 2019 data to 
include emissions from green energy consumption.

Tonnes 279,573

271,916 266,349

246,616A We have seen a 12 per cent decrease in total Scope 1 and 2 emissions 

Tonnes/£m 
net revenue

39.0

35.2

32.4

30.8A

from our 2017 baseline year. Our target is to reduce these emissions 
by 25 per cent by 2030. We have also set a Scope 3 target to minimise 
our carbon impact beyond our direct operations. In compliance with 
the UK SECR requirements, our total UK Scope 1 and 2 emissions 
were 3,289 tonnes CO2e emissions, which is 1.33 per cent of the 
global total (2019: 3,210 CO2e emissions and 1.24 per cent).

%

–

19

22

38 We are committed to ensuring that 50 per cent of our suppliers by 

spend will have science-based targets by 2023.

Tonnes

38,554

38,924

38,906

– Logista is managed remotely due to commercial sensitivities and 

Tonnes

193,611

189,980 201,566

–

has provided independently assured data for absolute Scope 1, 2 and 
3 emissions. Data for 2020 is still undergoing independent assurance. 
Logista’s 2019 relative Scope 1 and 2 emissions comprise 38 tonnes 
(2018: 39) of CO2e per £million of 2019 distribution fees (our non-GAAP 
revenue measure for Logista). Further information on the scope of 
Logista’s GHG reporting is available at www.grupologista.com

Absolute Scope 2 
CO2e location-based 
emissions1

Total absolute 
Scope 1 and 2 CO2e 
emissions1

Relative Scope 
1 and 2 CO2e 
emissions1

Key suppliers by 
spend with science-
based targets

Logista absolute 
Scope 1 and 2 CO2e 
emissions

Logista absolute 
Scope 3 CO2e 
emissions

WASTE AND WATER PERFORMANCE

Performance indicator

2017

2018

2019

2020

Commentary

Total waste1

Tonnes

49,141

43,388

41,366

40,253A We have seen an 18 per cent decrease in waste from our 2017 

baseline year. This is largely driven by the impact of COVID-19 on 
manufacturing and we will continue to review this indicator in 
2021. Our target is to reduce waste by 20 per cent by 2030. 

Waste to landfill1

Tonnes

6,746

6,769

7,109

6,431A We have seen a 5 per cent decline in waste sent to landfill from 

our 2017 baseline year. Our target is to reduce waste sent to 
landfill by 50 per cent by 2030. 

Absolute water 
consumption1

m3 1,468,626 1,327,102 1,316,904 1,198,523A We have seen an 18 per cent reduction in water use from our 2017 

baseline year, which exceeds our target to reduce water 
consumption by 15 per cent by 2030. However, this decrease is 
largely driven by the impact of COVID-19 on manufacturing and 
we will continue to review this indicator in 2021.

22

Imperial Brands | Annual Report and Accounts 2020

PERFORMANCESTEPPING UP SUPPLIER ENGAGEMENT

Around 75 per cent of our overall carbon footprint comes 
from activities across our supply chain: our Scope 3 
emissions. In order to make meaningful progress in 
reducing our carbon footprint, we engage with our suppliers 
to encourage them to measure, monitor, reduce and report 
their operational carbon emissions.

We have been working with our procurement teams to 
ensure that all of our key suppliers are invited to report 
this information to us. This is largely done through the 
CDP Supply Chain Programme. In 2020 we piloted a 
programme to directly engage with those key suppliers 
who do not participate in CDP. With this two-pronged 
approach we have received information from the majority 
of our key suppliers. We provide further information on 
Scope 3 performance and our approach to assessing this 
in our Sustainability Performance Summary available on 
our website.

RESPONDING TO THE TCFD

We have reported on our approach to managing and 
mitigating climate related risks for a number of years,  
both within our sustainability reporting and CDP 
disclosures. As we learn to operate with a changing  
climate, we recognise the importance of increasing 
climate related impact disclosure and implementing the 
recommendations from the Task Force on Climate-related 
Financial Disclosures (TCFD). 

One example of how a climatic event has impacted our 
business occurred in January 2020. Our operations in 
Madagascar received extremely heavy 

rainfall, with 50 per cent of expected 

seasonal rain in five days, resulting 

in extensive flooding on the 
smallholder farms and our 
commercial operations. 

Following a detailed 
assessment a three-year 
investment plan was 
approved by the Executive 
Committee to strengthen the 
infrastructure of the site.

Further details of how we manage climate related risk 
can be found in our TCFD summary on the website

myblu LCA

In 2020, we conducted a 
life cycle analysis of our 
myblu starter kit to generate an 
environmental profile across its entire  
life cycle. The analysis identified possible 
improvement areas, including reducing 
emissions during production and waste 
management opportunities at disposal stage. 

We launched a myblu recycling playbook, 
which guides our markets to implement 
local takeback and recycling schemes for 
devices, pods and packaging. In Germany, 
we have successfully introduced a pod 
recycling takeback scheme which we hope 
to roll-out to other markets too.

SCIENCE BASED TARGETS INITIATIVE

Our carbon targets for Scope 1, 2 and 3 (supply 
chain) have been approved and validated by the 
Science Based Targets initiative (SBTi).

CDP HIGHEST AWARD

CDP, the international non-profit organisation  
that helps companies manage their environmental 
impact, has awarded us an A rating for climate 
change and supplier engagement. This is the 
highest award CDP gives. It recognises the 
leadership and actions we are taking to cut 
emissions, mitigate climate risks, contribute to a 
low-carbon economy and engage with suppliers to 
manage climate risk and reduce Scope 3 carbon 
emissions in our supply chain. 

www.imperialbrandsplc.com

23

ESG REVIEW CONTINUED

SOCIAL

SOCIAL PERFORMANCE

Performance indicator

2017

2018

2019

2020

Commentary

Employee fatalities2

number

Contractor fatalities2

Members of the public 
fatalities2

Lost time accidents 
(LTA)2,3

LTA rate2,3

Total number of 
accidents2,3

Accident rate2,3

0

0

1

0

0

4

2

0

1

3 We regret to have to report three work-related employee 
fatalities in 2020. We provided family members and work 
colleagues with comprehensive support.

0 Health and safety remains a priority for all our stakeholders.

0 Health and safety remains a priority for all our 

stakeholders.

number

number

number

92

118

101

80 There has been a 21 per cent decrease in the number of 

lost time accidents compared to last year.

lost time 
accidents per 
200,000 hours 
worked

0.36

0.46

0.40

0.32A There has been a 20 per cent decline in our lost time 

accident rate compared to last year.

Number

937

931

850

720 We have seen a 15 per cent decrease in total accidents 

compared to last year.

total accidents 
per 200,000 hours 
worked

3.66

3.61

3.39

2.19 We have seen a 14 per cent decline in our accident rate 

compared to last year.

Vehicle accident 
frequency rate3

accidents per 
million kilometres

OHSAS 18001 / ISO 
45001 certification

Female employees

Female Executive 
Committee members

Female Board members

Employee turnover rate

%

%

%

%

%

–

87

40

11

30

–

5.03

4.19 There has been a 17 per cent decrease in our vehicle 

accident rate compared to last year.

87

79

79

2019 data has been restated due to reporting error. One of 
our African sites was due to be recertified this year but 
this was delayed due to COVID-19, therefore our coverage 
remains consistent with last year.

41

13

33

42

11

40

42

Female employee numbers remain the same as last year.

14A We are committed to increasing female representation 
within senior management roles to 30 per cent by 2023.

25A

Following a number of Board changes there has been a 38 
per cent reduction in female members since last year.

15.0

15.1

13.2

11.8 Employee turnover rate has decreased in comparison to 

last year.

HEALTH AND SAFETY

In these difficult times, the welfare of our people has never been more important.

As of 30 September 2020, 79 per cent of our manufacturing sites were independently  
certified to the international standard OHSAS 18001. Many facilities were reconfigured 
during the year to enable social distancing and safe working during the coronavirus.

We were pleased to see a further decline in our Lost Time Accident frequency rate. 
Details can be found on page 13 of the Key Performance Indicators section.

Despite our relentless focus on health and safety, we operate in some 
challenging regions that pose risk to our employees. We were deeply shocked 
and saddened about the work-related deaths of three employees in Africa in 
separate incidents. One employee died in a road traffic accident and two 
were murdered. We provided their families and work colleagues with 
comprehensive support and carried out a thorough review of each incident. 

24

Imperial Brands | Annual Report and Accounts 2020

PERFORMANCEDRIVE SAFE 
AWARDS

This year we launched 
our inaugural Drive Safe 
Awards.

Focusing on mitigating one of the 
biggest risk areas across our sales 
operations, the awards recognise and 
celebrate the best examples of road and 
driver safety.

Ranging from simple initiatives that 
improve driver behaviour, to the wider 
achievements of having a robust road and 
driver safety management system, the 
awards form part of our increasing efforts to 
improve health and safety in our sales team.

Ultimately, the awards are designed to 
engage, encourage and empower our global 
sales force to become better and safer 
drivers for themselves, their families, 
colleagues and other road users. The awards 
are judged by our divisional sales directors, 
with the winners announced early in the 
first quarter of the new financial year.

CONSUMER HEALTH

We understand society’s concerns about the health risks 
associated with smoking and recognise the role we have to 
play in helping reduce the impact of combustible tobacco 
on consumer health.

We substantiate the harm reduction potential of all our NGP 
through our Scientific Assessment Framework (SAF), a 
multi-stage, multi-year testing and research programme. 
This assessment is done for each NGP type compared to 
cigarettes to determine the reduced relative risk.

By the end of financial year 2020 we had the following 
assessment completion rates:

•  71 per cent of the SAF for our vape device, myblu 

(compared to 17 per cent in 2019)

•  34 per cent for our heated tobacco device, Pulze 

(compared to 12 per cent in 2019)

•  23 per cent for our tobacco-free oral nicotine pouch 
product, zoneX (compared to 10 per cent in 2019)

Milestones of note include completing pre-clinical work  
on myblu, including demonstrating it contains fewer and 
substantially lower levels of toxicants of public health 
concern compared to cigarette smoke. This translates to 
reductions in toxicity in vitro.

Our clinical studies also reveal rapid, substantial 
reductions in exposure to harmful chemicals for smokers 
transitioning to myblu. Our focus is now on assessing 
longer-term behavioural studies and broader population 
health assessments.

We’ve also demonstrated that our heated tobacco brand, 
Pulze, heats but doesn’t burn tobacco. This absence of 
combustion means levels of toxicants are fewer and 
substantially lower in Pulze’s aerosol compared to cigarette 
smoke. This translates to significant reductions in toxicity 
in vitro. We have also demonstrated that Pulze doesn’t 
negatively impact indoor air quality for bystanders.

Finally, our ongoing research on tobacco-free oral nicotine 
pouches encouragingly suggests products like zoneX are 
likely to be the most harm reduced of all NGP.

We continue to make our research publicly available. This 
includes publications in peer-reviewed scientific literature, 
regulatory engagement, conference presentations and 
regularly updating our dedicated science website.

www.imperialbrandsplc.com

25

ESG REVIEW CONTINUED

GOVERNANCE

GOVERNANCE PERFORMANCE

Governance education modules are available to our people through a combination of online and offline learning platforms.. 
All employees are required to complete these modules.

E-Learning Course Title

Commentary

Code of Conduct 

This course introduces and explains some of the standards of responsible behaviour that are set out in 
our Code of Conduct, which is translated into 32 languages.

Code of Conduct Part 2

This course looks at the Code of Conduct and considers the responsibilities of employees to act in ways 
that promote a culture of mutual trust and respect.

Competition Law: An Overview

This global overview provides guidance to employees on how to be aware of, recognise, and avoid 
becoming involved in illegal competition.

Give and Get Bribe: An  
Antibribery Vignette

Modern Slavery

Combatting Illicit Trade

This course is designed to refresh awareness of laws that make it a crime to bribe officials to gain a 
business advantage.

During the year we translated this e-learning course into a further two languages, This short overview 
takes a global look at the human rights abuse of modern slavery and explains how employees can raise 
concerns, and is now available in 12 languages.

An updated version of the original module was launched in October 2020. This course focuses on 
combatting illicit trade in two ways, through our collective responsibilities and by every employee 
taking personal responsibility.

Information Security: Phishing

This course focuses on protecting data properly and the consequences following a significant breach or leak.

Share Dealing Code

A module which provides information about Share Dealing and Market Abuse Regulations.

Data Privacy and Protection: GDPR Aimed at markets inside the EU, focusing on GDPR, compliance obligations, data handling practices and 

potential financial penalties if companies fail to comply with their obligations.

Data Protection and Privacy

Aimed at markets outside the EU. This course defines personally identifiable information and provides 
an overview of the responsibilities and steps required to protect it.

MAINTAINING HIGH STANDARDS OF 
GOVERNANCE

How we conduct ourselves and our business can have 
wider impacts for society. Doing business in the right 
way, having integrity and not tolerating poor behaviour, 
fraud or bribery ensures we behave responsibly towards  
our stakeholders.

Our Code of Conduct is embedded throughout Imperial 
Brands and drives our responsible approach. It is aligned 
with the policies, internal controls and risk management 
processes that underpin our strategy.

The Code sets out the responsible behaviours we expect 
from employees in their dealings with colleagues, 
customers, consumers, suppliers, agents, intermediaries, 
advisers, governments and competitors. All employees 
and business partners are expected to act with integrity 
in accordance with the standards of behaviour set out 
in the Code. 

We refreshed our onboarding process for new employees 
during the year. Code of Conduct e-learning is now 
accessible via an onboarding portal and is made available 
to employees on their first day with the Company.

High standards of 
governance are critical to 
our sustainability. We have 
a set of governance 
structures and practices in 
place designed to ensure 
that our company is run 
responsibly in the best 
interests of all 
our stakeholders.

26

Imperial Brands | Annual Report and Accounts 2020

PERFORMANCESUPPLIER CODE OF CONDUCT

We expect our suppliers to conduct their business in an 
ethical and responsible manner and comply with all 
applicable laws and regulations. Our Supplier Code, based on 
our Code of Conduct, sets out the behaviours we expect our 
suppliers to demonstrate. The Supplier Code of Conduct is 
embedded into our Procurement Policy and processes which 
govern how we select and contract with our suppliers.

Our Supplier Code of Conduct is available in 19 languages.

RESPONSIBLE MARKETING AND YOUTH 
ACCESS PREVENTION

We are committed to marketing and advertising our 
products responsibly within the laws, codes of practice and 
voluntary agreements of those countries within which we 
operate. This year we updated our marketing standards to 
reflect developments in technology and our NGP portfolio. 
These standards are available on our website. All Imperial 
Brands companies and employees, as well as the agencies 
who work with us, adhere to our standards and local 
legislation. Where local legislation is stricter than our 
standards, this takes precedence, and where local 
legislation may be less stringent, then our own high 
standards take precedence.

Tobacco and NGP are for adult smokers only. We do not 
want youths to use any of our products and take youth 
access prevention (YAP) very seriously. We fully support 
YAP and minimum age restrictions for the sale or purchase 
of our products.

For more information 
on our Marketing 
Standards please visit  
www.imperialbrands.com

SPEAKING UP

We expect all employees and business partners to act 
with integrity at all times. If there are ever any concerns 
they can be raised independently via our Speaking Up 
service, which is available in 78 countries. 

This year we appointed a new partner to manage this 
service, Got Ethics. Concerns can be quickly and easily 
reported online and by telephone. The reporting 
system guarantees security and anonymity for the 
complainant.

Issues raised during the year included allegations of 
unprofessional behaviour, pay concerns, breach of 
company credit policy, inappropriate use of company 
funds and unauthorised payment of consultants. 

Our HR teams were involved in dealing with a number 
of these issues, whilst others were managed by the 
Company Secretary, with investigation support and 
advice provided by members of Finance, Group 
Security, Group Legal, HR and Internal Audit.

At all times, the anonymity of the individual making 
the complaint was a key consideration. 

RETAILER ENGAGEMENT IN GERMANY

Germany is one of our most important markets. 
The German Federal Association of Tobacco Industry 
and Novel Products (BVTE) and its member companies, 
including Imperial, advocate effective enforcement of 
the sales age of 18 for nicotine products. To help them 
achieve this, the BVTE provides an e-learning tool to 
support our trade partners in effectively addressing 
youth access prevention. 

The content covers age verification and the legal 
consequences of selling to young people, as well as 
recommendations for how to behave in 
a shop situation when dealing with 
underage customers. More than 
2,000 retailers completed the 
training during the year.

The e-learning tool has been 
adapted to also cover oral nicotine 
delivery products.

www.imperialbrandsplc.com

27

INDEPENDENT ASSURANCE

We appointed Ernst & Young LLP to provide 
limited independent assurance over selected 
sustainability content within the Annual 
Report (“the Report”), as at and for the period 
ended 30 September 2020. The assurance 
engagement was planned and performed in 
accordance with the International Standard 
for Assurance Engagements (ISAE) 3000 
Revised, Assurance Engagements Other 
Than Audits or Reviews of Historical 
Financial Information.

These procedures were designed to conclude 
on the accuracy and completeness of 
selected sustainability indicators, which 
are indicated in the Report with an A.

An unqualified opinion was issued and is 
available on imperialbrandsplc.com, along 
with further details of the scope, respective 
responsibilities, work performed, limitations 
and conclusions.

ESG REVIEW CONTINUED

INVESTOR BENCHMARKS

Our ESG management and performance is evaluated by 
a wide range of external rating agencies.

We were rated A in August 2020 by MSCI ESG Ratings. In 
its June 2020 ESG Rating report, Sustainalytics gave us a 
medium risk rating score and in September 2020, Vigeoeiris 
gave us a Company Reporting Rate of 86 per cent (sector 
average reporting rate 78 per cent).

We believe it is important for rating agencies to work 
together with companies, investors and other stakeholders 
to improve consistency and transparency in producing 
robust ESG data and ratings.

Following our climate change submission to CDP in 
2019, we were placed on CDP’s Climate A List which 
consists of just 2 per cent of the thousands of companies 
that have disclosed their data. We await the results of our 
2020 submission.

We continue to participate in the CDP Supply Chain 
Programme, which gathers information from our key 
suppliers on how they are managing their climate risks 
and opportunities. We are pleased to report that in 2020, 
all of our key suppliers invited to complete the 
submission responded.

We have also completed the investor-backed Workforce 
Disclosure Initiative since 2019. This benchmark is 
currently based on disclosure, and performance scores 
have not been allocated.

Further performance 
data is available on our 
corporate website  
www.imperialbrands.com

A.  Select 2020 data has been independently assured by Ernst and Young LLP (EY) under the limited assurance requirements of the ISAE 

3000 standard. The Assurance Opinion is available on our website.

1.  Our 2020 environmental data follows the reporting period Q4 financial year 2019 to Q3 financial year 2020. This is to allow for data 

collection, validation and external assurance. We use the GHG Protocol Standard to inform our reporting of Scope 1 and 2 emissions. 
Our reporting scope and definitions are detailed in the Reporting Criteria Document published on our website.

2.  Our health and safety data is for the full 2020 financial year. Our reporting scope and definitions are detailed in the Reporting Criteria 

Document published on our website.

3.  Accidents reported do not include commuting to or from work or third parties such as distributors.

28

Imperial Brands | Annual Report and Accounts 2020

PERFORMANCEOPERATING REVIEW

A CHALLENGING YEAR

COVID-19 has had a significant impact on all our lives with 
the temporary restrictions and lockdowns across many 
countries leading to changes in consumer behaviour and in 
our operating environments.

However, the business has been relatively well positioned 
to navigate these challenges. Throughout, we have 
prioritised the health and safety of our people and have 
always strictly adhered to guidance from governments 
and public health authorities. It is a credit to our 
manufacturing and supply chain colleagues that they 
managed to keep the vast majority of our factories 
operating throughout the crisis, ensuring that our 
customers and consumers around the world were able 
to continue to enjoy their favourite brands. 

Lockdowns, the restrictions on travel and the benefit of 
fiscal stimulus measures in several markets have 
resulted in some changes in consumer behaviour. These 
have resulted in slightly better market size trends for the 
Group overall as a result of several factors.

•  It would appear smokers have chosen to allocate 

more of their discretionary spend towards tobacco. 
More time spent at home has resulted in consumers 
reducing expenditure in certain areas, such as holidays 
or going out;

•  Fiscal stimulus measures in several markets have 

increased consumer discretionary spend;

•  Border and other restrictions have reduced the level of 
illicit trade in certain markets such as the UK, resulting 
in better volumes in the duty paid market;

•  Markets in areas such as Northern Europe have benefited 

from consumers having to stay at home, leading to a 
temporary switch in volumes from traditional holiday 
destinations in Southern Europe; and

•  It would also appear COVID-19 has resulted in consumers 
going to stores less often with increases in bulk buying 
and greater demand for big box formats.

These positive drivers have offset the negative 
consumption impacts from COVID-19, which include:

•  The temporary closure of certain retail channels, such as 

duty free and hospitality outlets; and

•  Travel restrictions which have led to significantly lower 

demand in traditional holiday destinations, such as Spain 
and the Canary Islands.

COVID-19-related restrictions in some of our manufacturing 
facilities have disrupted production capacity and affected 
operating efficiencies. We expect that changes in consumer 
behaviour and our manufacturing operations will be 
temporary and will reverse once COVID-19 restrictions are 
relaxed. However, given the rising number of COVID-19 
cases in many markets and the greater uncertainty, we 
have increased provisions, mainly in respect of stock and 
debtor positions, which has impacted profit delivery.

PERFORMANCE REVIEW

Imperial Brands comprises two distinct businesses: 
Tobacco & NGP and Distribution. The Tobacco & NGP 
business is responsible for the manufacture, marketing 
and sale of tobacco and NGP products, which are 
managed primarily through three geographic sales and 
marketing divisions: Europe, Americas and Africa, Asia 
and Australasia. It is through these three divisions, we 
manage performance and prioritise the allocation of 
resources and investment.

OUR BRANDS

www.imperialbrandsplc.com

29

OPERATING REVIEW CONTINUED

Parker & Simpson

Parker & Simpson has benefited from sales growth in 
Australia and Poland, and improving margins in Russia. 
The brand continues to focus on meeting consumer 
demand for a more modern range of tobacco product, 
including sales of a crushball variant, a new flavour launch 
in Russia and a super-slim product for central Europe. 

Next Generation Products (NGP)

During 2020, we pulled back significantly on our investment 
in the NGP category as we sought to improve returns and 
reflect on how to prioritise future investments in this 
segment. Towards the end of 2019, it became clear our 
investments were significantly underperforming against 
our plans and that severe corrective measures were 
necessary. A combination of factors, including US 
regulatory intervention in the vapour market, competitor 
behaviour, uncertainty on the part of retailers and a lower 
than expected take-up of our products by consumers, all 
contributed to our lack of success.

As a consequence, we have taken disciplined action to 
stabilise performance by curtailing investment, which 
significantly reduced the run-rate of operating losses in 
the second half. We have also assessed the balance sheet 
implications and have taken write-offs for slow-moving 
stock and against some intellectual property assets. These, 
and the reduction in sales, have significantly impacted this 
year’s results.

Our focus has been on improving the performance, returns 
and capabilities of our NGP activities, while maintaining a 
range of options across the vapour, heated tobacco and 
modern oral categories. There are a number of areas where 
we can improve future performance. For example, by 
seeking to develop products that are sufficiently 
differentiated and that are thoroughly tested and qualified 
with consumers in our launch markets. We can also be 
more disciplined in how we invest to scale the business 
over time. These will be a key focus for the future.

Vapour

While the vapour category has been disrupted by regulation 
and adverse news-flow, our performance has been below 
expectations. As a result, we have reset investment levels 
and reduced costs, taking a more disciplined approach in 
order to improve returns. Despite our reduced investment 
in several markets, share of blu has held up relatively well 
and we have renegotiated trade terms to benefit margins.

TOBACCO & NGP

Tobacco

We delivered +50bps of tobacco share growth but this was 
largely in markets representing lower value to the Group 
both in terms of net revenue and profit. As a result, the 
gross profit contribution from the tobacco category did not 
grow in line with the growth in net revenue. The top five 
priority markets by net revenue account for 70% of the 
operating profit. Whilst we grew tobacco market share in 
three of these top five markets the growth was principally 
in brand families with lower net revenue per stick and 
accordingly less profitable. We achieve optimum growth in 
profitability where we are able to grow in the higher value 
markets and in those brands with the higher price points.

JPS

JPS tobacco sales volumes declined as price segments have 
compressed in many of its markets, squeezing its position 
as a value brand. However, net brand contribution benefited 
from increased pricing on fine cut tobacco variants in the 
UK and Australia. Product innovation remains focused on 
creating new formats to appeal to adult smokers.

West

We have grown share of West this year, with strong 
performances across all its ranges. The king size core range 
performed particularly well in the Middle East following the 
introduction of plain packaging, aided by low tar and fresh 
seal variants. West’s make your own range has met 
consumer demand in Central Europe for value, with 
volumes strengthened by the migration of Fairwind by 
Players to West in Germany. 

Winston

Winston’s performance has benefited from a new 
marketing campaign, centred on the product and lifestyles 
of its adult consumers. The campaign’s message focused 
around Winston’s key ingredients of “tobacco, water and 
attitude”, supported by specialised print media and brand 
events. This enabled Winston to maintain share within the 
declining US premium segment. 

Davidoff

The brand continues to expand its geographic presence 
with the more progressive Davidoff Evolve and Reach 
ranges. The king size variant, Evolve, has now been 
launched in a total of 22 markets, doubling its volume. 
The new range has been particularly well received by 
consumers in the Middle East. Davidoff Reach, the queen 
size range, has been successful in Eastern Europe, with 
innovative crushball flavour extensions helping to maintain 
growth. The premium range has been affected by border 
closures in the duty free channel as a result of COVID-19.

30

Imperial Brands | Annual Report and Accounts 2020

PERFORMANCERegulation and public perception of vaping in the US 
market has continued to evolve, with the FDA having 
banned flavoured pods in January and emerging health 
concerns with vaping products. This reinforces our view 
that the industry needs a clear regulatory framework that 
enforces high product standards and responsible sales and 
marketing. To support this, we submitted our Premarket 
Tobacco Product Application (PMTA) in the US, seeking 
authority to continue marketing a range of blu vapour 
products with various nicotine strengths and flavours.

Heated Tobacco

At the beginning of the year, we expanded distribution of 
our Pulze heated tobacco product and iD heat sticks in 
Japan, through two national key accounts. However, the 
roll-out has fallen short of our expectations so we limited 
investment and paused further expansion within Japan 
and to other geographies pending the outcome of the 
strategic review. Our roll-out in Japan has provided useful 
consumer feedback on the functionality of the Pulze device, 
the robustness of the iD stick and preferences for levels of 
nicotine and menthol in the products. We have also 
improved our understanding of the category, enhancing our 
in-house production and product development capabilities.

Modern Oral Nicotine

Modern oral nicotine has a relatively small presence within 
Europe and we have continued to explore opportunities for 
its development in a prudent manner while developing our 
capabilities. We have achieved good initial growth from our 
new product offerings in the first half in several European 
markets including Austria, Germany, Norway and Sweden. 
Although the business is still small, our experience in these 
markets has enabled us to gain valuable consumer insight 
and refine our approach to meet consumer needs. We have 
recently delayed our plans to launch new product variants 
in Germany, pending clarity around the regulatory 
landscape for modern oral nicotine following the Bavarian 
court ruling classifying chew bags as snus. 

DISTRIBUTION

Despite the challenges of COVID-19, Logista has continued 
to distribute products to clients across its footprint with 
almost all the points of sale, products and services 
classified as essential by governments adopting 
lockdown measures.

Distribution fee income increased 0.7 per cent reflecting 
positive performances in Italy and Spain, offsetting some 
declines in France. Italy benefited from growth in NGP 
and a relatively resilient tobacco performance. Good 
performances in the convenience, pharmaceutical and 
courier transport segments, helped to offset tobacco 
declines in Spain. The trading environment in France 
was more challenging, with weaker tobacco volumes 
and a poor performance in the convenience channel.

Adjusted operating profit was down 1.9 per cent at constant 
currency, with ongoing cost management offset by 
additional cost pressures caused by COVID-19 and the 
impact from an asset disposal. The adjusted operating 
profit contribution to the Group increased 10.6 per cent at 
constant currency, reflecting the reduction in eliminations 
compared to the 2019 NGP inventory build in support of 
market launch activity.

In line with other Imperial owned entities, we continue to 
benefit from an intercompany cash pooling arrangement 
with Logista. In 2020, the daily average cash balance loaned 
to the Group by Logista was £1.9 billion, with movements in 
the cash position during the year varying from a high of 
£3.9 billion to a low of £0.5 billion. At the year end the loan 
position was £2.4 billion. The cash benefit was higher than 
normal due to favourable changes in the timing of excise 
duty payments.

Distribution fees

Adjusted operating 
profit

Adjusted operating 
margin

Eliminations

Adjusted operating 
profit contribution

Full Year Result

Change

2020

1,015

2019

Actual

Constant  
Currency

1,015

0.0%

+0.7%

226

232

-2.6%

-1.9%

22.7

13

22.9 -20 bps

-20 bps

(14)

>100%

>100%

£m

£m

%

£m 

£m

239

218

+9.6%

+10.6%

www.imperialbrandsplc.com

31

OPERATING REVIEW CONTINUED

EUROPE  
DIVISION

POSITIVES

NEGATIVES

•  Strong financial performance in the UK and Germany 

•  Despite strong financial performance, we lost market 

with better than expected market size

share in the UK and Germany

•  Share gains in Spain and France for the first time in 

•  Price/mix has been affected by adverse product mix 

several years

with increased demand for value formats

•  blu share holding relatively well, despite lower 

•  Travel bans reduced sales in global duty free and 

investment

traditional summer holiday destinations

Tobacco volume

Total net revenue

Tobacco net revenue

NGP net revenue

Adjusted operating profit

Asset Brand % of net revenue

Full Year Result

Change

bn SE

£m

£m

£m

£m

%

2020

130.1

3,569

3,471

98

1,582

75.2

2019

Actual

Constant  
Currency

134.9

3,633

3,505

128

1,694

-3.5%

-1.8%

-1.0%

-23.4%

-6.6%

-0.8%

-0.0%

-21.9%

-5.9%

74.4

+80 bps

+80 bps

2019 restated to reflect volume movements of Canada and Latin America volumes to Americas (-0.3bn SE) and the inclusion of France cigar sales from 
the AAA division (+0.1bn SE); Auxly adjustments of £(3)m net revenue and £(5)m operating profit; and Asset Brand net revenue restated for 
reclassification of brands.

While our performance in Europe was disappointing with 
lower NGP net revenues and the associated write-downs 
and our overall tobacco performance was also lower, there 
were a number of achievements. Most notably we grew 
tobacco market share in France and Spain for the first time 
in several years and the share of myblu held up relatively 
well despite reduced investment.

Overall divisional market share declined 10 basis points 
with share declines in Germany and the UK, although we 
achieved improvements in the second half in both markets.

Our tobacco volumes declined by 3.5 per cent. This reflects 
several different factors with better than expected market 
size trends, particularly in Northern Europe such as the UK, 
Germany, Scandinavia and France, as consumers stayed at 
home and appeared to allocate more spend towards 
tobacco. In addition, border closures helped to reduce the 
flow of illicit tobacco, also benefiting the duty paid market 
size in markets such as the UK. Travel restrictions caused 
weaker volumes in global duty free and traditional summer 
holiday destinations, such as Spain. 

Tobacco net revenue was flat on last year at constant 
currency, with favourable price/mix of 3.5 per cent. Price/
mix was driven by relatively strong pricing in the UK and 
Germany and partially offset by negative product mix in 
those markets with increased demand for value brands and 
formats. Some of this increased demand has been driven by 
switches from illicit trade to the duty paid market. However, 
mix was adversely affected by the growth in private label 
product to customers in Germany.

The European ban on characterising flavours, introduced in 
May, has so far had a limited impact with the majority of 
consumers remaining within the cigarette category, but 
switching to traditional tobacco flavoured variants, and 
with a limited number moving to next generation products.

32

Imperial Brands | Annual Report and Accounts 2020

PERFORMANCEPRIORITY MARKETS

Priority Markets  
Tobacco Share

GERMANY

-90bps

(20.4%)

UK

-10bps

(40.5%)

SPAIN

+10bps

(29.0%)

FRANCE

+10bps

(18.2%)

ITALY

-10bps

(5.4%)

Performance

12 per cent of Group net revenue
Duty paid market size benefited from border closures and the repatriation of volumes from 
neighbouring markets such as the Czech Republic and Poland. The premium cigarette segment held 
up well and there was increased demand for larger formats. Our market share declined although the 
sequential trend improved in the second half with Gauloises, the launch of a JPS 50s box and new larger 
fine cut formats. Industry revenues benefited from temporary VAT changes as part of fiscal stimulus 
measures. Sales of myblu declined as we destocked trade inventories. Our performance in modern oral 
nicotine was limited by the recent chewing tobacco ban, with the need for clearer category regulation. 

8 per cent of Group net revenue
Financial delivery was strong as industry volumes grew as a result of lower illicit volumes and 
consumers staying at home. It also benefited from a temporary change in UK anti-forestalling 
arrangements, allowing for greater stock profits ahead of the excise increase in March. While overall 
share was down, we achieved improving share trends in the second half driven by Lambert & Butler 
and Golden Virginia. The share momentum was partly limited by some share loss following the 
characterising flavours ban. In vapour, consumer demand for blu PLUS and liquids remains stable and 
we successfully re-negotiated trade terms to the benefit of margins.

4 per cent of Group net revenue
Market size deteriorated with COVID-related border closures affecting our travel retail business with 
reduced tourist numbers. The domestic market was also negatively affected by lockdown restrictions 
and reduced occasions for social smoking. We grew our total tobacco market share in both cigarettes 
and fine cut tobacco, supported by continued investment behind larger value formats in West, Ducados 
and Fortuna. In NGP myblu retained its market leading share position, despite lower sales as we 
reduced investment. 

3 per cent of Group net revenue
The domestic duty paid market grew in the second half of the year due to border closures, reducing the 
inflow from neighbouring markets and the level of illicit product. We grew our overall share of market 
for the first time driven by News fine cut tobacco formats which offset a decline in Royale following the 
removal of menthol variants in May. Our blu market share remains resilient despite lower investment 
levels and a successful renegotiation of trade terms. 

1 per cent of Group net revenue
Our tobacco market share declined as we increased on-shelf prices earlier than competitors and our 
brand activation activities were limited by COVID. Market size was impacted by lockdown restrictions 
impacting travel retail and the domestic market. To capitalise on consumer demand shifts to economy 
cigarettes and fine cut, we implemented a range of price repositioning and portfolio initiatives for JPS 
and West. We remain the market leader in vapour although the category has been impacted by adverse 
news-flow from the US market and reduced activation activities limited consumer trial.

Our NGP performance for the year was below our original 
expectations. Following a write-down of inventory and 
destocking of the supply chain during the first half we have 
focused on improving trade margins and moderating 
investment in order to improve category returns. Despite 
lower activation spend the share performance of blu has 
remained relatively stable, with operating losses 
significantly reduced in the second half of the year.

Profitability was also affected by lower duty free and 
travel retail sales and by increased costs relating to the 
implementation of EUTPD II regulations for track and 
trace and some write-offs following the introduction of 
the characterising flavours ban in May. In addition, we 
increased provisions in respect of stock and debtor 
positions, given the ongoing COVID-19 uncertainties, and 
incurred some additional manufacturing costs arising from 
COVID-19 restrictions on our supply chain operations.

Adjusted operating profit was down 5.9 per cent at constant 
currency.

www.imperialbrandsplc.com

33

OPERATING REVIEW CONTINUED

AMERICAS  
DIVISION

POSITIVES

NEGATIVES

•  Cigarette share growth for second year running
•  Tobacco net revenue driven by strong cigarette 

•  Cigarette share growth driven primarily by 

discount segment

pricing

•  Mass market cigars driven by Backwoods with 
improved supply and extended distribution

•  Tobacco profitability reduced with increased provisions 
for COVID-19-related risks and higher manufacturing 
costs reflecting COVID-19 restrictions

•  Disappointing NGP performance with lower vapour 

sales and inventory write-downs affecting profitability

Tobacco volume

Total net revenue

Tobacco net revenue

NGP net revenue

Adjusted operating profit

Asset Brand % of net revenue

Full Year Result

Change

bn SE

£m

£m

£m

£m

%

2020

21.3

2,480

2,409

71

1,032

53.7

2019

22.0

2,469

2,361

108

1,064

54.2

Actual

-3.3%

+0.4%

+2.0%

Constant  
Currency

+0.4%

+1.9%

-34.3%

-34.3%

-3.0%

-3.4%

-50 bps

-60 bps

2019 restated to include Canada & Latin America volumes from Europe (+0.3bn SE); Auxly adjustments of £(3)m net revenue and £(4)m operating profit; 
and Asset Brand net revenue restated for reclassification of brands.

At constant currency, tobacco net revenue was up 1.9 per 
cent with price/mix of 5.2 per cent driven by continued 
strong cigarette pricing, partially offset by some adverse 
product mix from growth in deep discount brands.

Our NGP results were disappointing, with net revenues 
34.3 per cent lower at constant currency driven by a 
destock of trade inventories and reduced promotional 
activities. We submitted our Premarket Tobacco Product 
Applications (PMTA) to the Food and Drug Administration, 
seeking authority to continue the marketing of a range of 
blu vapour products including myblu, blu PLUS and blu 
Disposable, with various nicotine strengths and flavours. 

Adjusted operating profit was 3.4 per cent lower at constant 
currency, reflecting NGP losses and lower tobacco profit. 
The NGP losses were driven by a £48 million write-down of 
flavoured inventory following the FDA ban and lower NGP 
sales. Tobacco profitability was impacted by increased 
provisions for COVID-related risks, mainly in respect of 
stock and debtor positions as we took a more cautious view 
in light of ongoing uncertainties, and higher overheads as 
we invested in the tobacco sales force to drive share growth.

The USA is our largest single market representing 31 per 
cent of Group net revenue. Despite tobacco net revenue 
growth, our overall performance was affected by lower NGP 
sales and stock write-downs, while our tobacco profitability 
was reduced by weaker price mix and various COVID-19 
related costs.

Our tobacco volume performance declined 3.3 per cent,  
with US volumes down 2.5 per cent against market size 
declines of 1.0 per cent. However, this was impacted by 
year-on-year trade inventory movements of 700 million 
sticks, which if adjusted for meant our volumes were 
slightly up, outperforming the market volume decline 
through share gains. The relatively slower rate of market 
size decline was driven by increased home working 
presenting smokers with more occasions to consume, 
reduced switching to NGP and fiscal support packages 
supporting consumer expenditure.

We delivered cigarette share growth for the second 
consecutive year, up 10 basis points to 8.9 per cent. This was 
driven by good performances from Sonoma and Montclair 
in the growing deep discount segment and investment in 
Winston and Kool to maintain their shares in the declining 
premium segment.

We have benefited from continued strong demand in the 
mass market cigar segment during the year with market 
volumes up by around 9 per cent. We grew share by 70 basis 
points having regained momentum in Backwoods during 
the second half with improved leaf sourcing and expanded 
on-shelf availability through a wider network of outlets. 

34

Imperial Brands | Annual Report and Accounts 2020

PERFORMANCEAFRICA, ASIA, AUSTRALASIA 
DIVISION

POSITIVES

NEGATIVES

•  Continued share gains across all priority markets
•  Price gains driven by Australia and further supported 

by Australia stock profits

•  Adverse mix caused by negative market and product mix
•  Lower NGP revenues
•  Profit reduced with higher NGP losses and increased 

tobacco provisions for COVID-related risks and higher 
manufacturing costs

Tobacco volume

Total net revenue

Tobacco net revenue

NGP net revenue

Adjusted operating profit

Asset Brand % of net revenue

Full Year Result

Change

bn SE

£m

£m

£m

£m

%

2020

87.7

1,936

1,904

32

674

59.9

2019

87.3

1,889

1,847

42

763

Actual

+0.4%

+2.5%

+3.1%

-23.8%

-11.7%

Constant  
Currency

+4.3%

+5.0%

-23.8%

-8.7%

58.9

+100 bps

+90 bps

2019 volumes restated for transfer of France cigar sales to Europe from AAA division (-0.1bn SE); Auxly adjustments of £(1)m net revenue and £(1)m 
operating profit; and Asset Brand net revenue restated for reclassification of brands.

Although revenues benefited from volume growth and 
price/mix gains, overall profit delivery was impacted by 
further NGP losses as a result of increased investment to 
support the launch of our heated tobacco product and 
higher provisions following a cautious assessment of 
balance sheet exposure for COVID-19 related risks.

Tobacco volumes were 0.4 per cent up, reflecting a strong 
performance in lower margin markets in the Middle East, 
Turkey and Ivory Coast, which more than offset the impact 
of ongoing market size declines in the higher value market, 
Australia. These dynamics adversely affected market mix 
for the Group.

Tobacco net revenue was up 5.0 per cent at constant 
currency reflecting the volume gains and price mix benefit 

from the sell-through of inventory in Australia accumulated 
ahead of the September 2019 excise increase, of which 
around £50 million will not repeat next year. Otherwise, 
product and market mix was negative.

NGP performance was disappointing with net revenue 
down 23.8 per cent at constant currency reflecting lower 
vapour sales in Japan. In Russia myblu has achieved good 
retail sell out, supported by a launch of coloured devices.

Adjusted operating profit was down 8.7 per cent at constant 
currency driven primarily by NGP losses. Tobacco profits also 
declined as we took a cautious approach to the COVID-19 related 
risks associated with the longer supply chains and the relatively 
higher customer credit risk in the region. We increased our 
provisions for stock and debtor positions accordingly.

PRIORITY MARKETS

Priority Markets  
Tobacco Share

AUSTRALIA

+20bps

(32.7%)

RUSSIA

+50bps

(8.4%)

JAPAN

+10bps

(1.3%)

SAUDI ARABIA

+450bps

(18.8%)

Performance

5 per cent of Group net revenue
Industry volumes declined by 8.6 per cent with increased illicit trade. Parker & Simpson continues to 
gain share in the growing ‘fifth price tier’. Price increases and the sell-through of duty paid inventory 
accumulated last year benefited revenue and profit, more than offsetting the negative product mix 
impact from the growth in the discount segment. 

2 per cent of Group net revenue
Financial performance benefited from improved market pricing and a reduction in discounting in 
the key account channel. Market share gains benefited from the launch of new crushball variants of 
Davidoff and Parker & Simpson meeting consumer demand for modern formats. 

1 per cent of Group net revenue
Following excise related price increases, West continues to benefit from demand for the value segment. 
Net revenue from vapour was impacted by a reduction in trade inventories, although myblu continues 
to retain market leadership of the relatively small vapour category. Distribution of Pulze was extended 
through national key accounts, although any further roll-out was paused.

1 per cent of Group net revenue
Sales of Davidoff and West supported market share growth, driven by better field coverage and on-shelf 
availability following the introduction of plain packaging in November 2019. COVID-19 related border 
closures led to an increase in domestic duty paid market size, which improved our financial delivery. 

www.imperialbrandsplc.com

35

FINANCIAL REVIEW

STRENGTHENING THE 
BALANCE SHEET

We also committed to reviewing our use of restructuring 
as an adjusted measure by the end of 2020 in line with the 
completion of the cost optimisation programmes which 
were due to conclude this year. However, the COVID-19 
pandemic has meant some of these programme’s projects 
have been delayed into 2021 and so we are deferring the 
review of the use of restructuring as an adjusted measure 
until the end of that year. In 2020 therefore we have 
continued to treat restructuring costs as an adjusting item.

PERFORMANCE OVERVIEW

2020 proved to be a challenging year with some disruption 
from the COVID-19 pandemic and a poor NGP performance. 

Our overall financial delivery was disappointing, with 
adjusted earnings per share down 5.6 per cent at constant 
currency, with both NGP and tobacco profits down on last 
year. However, the tobacco performance needs to be seen 
in context of COVID-19, which has had a small net benefit 
to the top-line but has impacted profitability as a result of 
additional costs. For example, we have taken a cautious 
position in relation to a number of the exposures in our 
balance sheet at a point of time when the future is 
uncertain, for example through the increase in inventory 
and bad debt provisions. These include additional 
provisioning in respect of our debtor book, reflecting 
increased credit risks and in respect of finished goods 
stock where we have seen changing patterns of demand, 
which have altered stock durations.

Our tobacco business remained resilient with volumes 
down 2.1 per cent, declining at a slower rate than expected 
given recent history, and revenue up 1.8 per cent at 
constant currency against last year. The revenue 
performance was driven by stronger market size and share 
albeit this was delivered in some of our lower value 
markets which led to a weaker than usual price/mix up  
3.9 per cent versus last year (2019: up 5.5 per cent). 
Consequently, the revenue performance was not as high as 
may have been expected given the headline market size 
and share positions. 

Tobacco operating profit was down 3.1 per cent at constant 
currency having been impacted by the additional costs 
relating to COVID-19, regulatory compliance and overheads. 

The NGP performance was impacted by new regulation 
and weaker than expected trading which has led to lower 
revenue as well as provisions for slow moving stock and 
asset impairments in the year. 

ACTIVE CAPITAL DISCIPLINE

We continue to focus on capital discipline and this year’s 
strong cash performance will be supplemented by the 
disposal of our Premium Cigar Division, which completed 
in October 2020, and the decision at the interim results to 
rebase the dividend. 

Our headline adjusted operating cash conversion of 127 per 
cent benefited from VAT and duty payment date changes 
in Western Europe as a result of COVID-19, which amounted 

OLIVER TANT
Chief Financial Officer

When managing the performance of our business we focus 
on non-GAAP measures, which we refer to as adjusted 
measures. We believe they provide a better comparison of 
underlying performance from one period to the next as 
GAAP measures can include one-off, non-recurring items 
and recurring items that relate to earlier acquisitions. 
These adjusted measures are supplementary to, and should 
not be regarded as a substitute for, GAAP measures, which 
we refer to as reported measures. The basis of our adjusted 
measures is explained in our accounting policies 
accompanying our financial statements.

“We will further optimise our cost  
base and capital discipline to prioritise 
investment more effectively and deliver 
growing returns.”

Reconciliations between reported and adjusted measures 
are included in the appropriate notes to our financial 
statements. Percentage growth figures for adjusted results 
are given on a constant currency basis, where the effects of 
exchange rate movements on the translation of the results 
of our overseas operations are removed.

During 2019 we reviewed the basis for our adjusted 
measures and committed to making a number of changes 
around the treatment of certain one-off items in 2020. In 
the 2020 accounts this impacted the treatment of fair value 
gains and losses on our investment in Auxly and this is 
detailed later in the review.

36

Imperial Brands | Annual Report and Accounts 2020

PERFORMANCEto c.£0.7 billion or 20 per cent cash conversion, which we 
expect to reverse next year. Whilst we completed the 
disposal of our Premium Cigar business after our year end, 
with the receipt of the majority of the proceeds, we did 
receive a £83 million non-refundable cash payment in 2020 
and have deferred €407 million into 2021. These proceeds 
will predominantly be used to pay down debt.

At the interim results in May 2020 we announced a 
rebasing of our 2020 dividend policy by one third. We have 
adopted a progressive dividend policy, growing annually 
from the revised level, taking into account underlying 
business performance. 

Effective capital allocation remains at the core of our 
decision making and we aim to use continued strong cash 
generation, the shareholder dividend savings and proceeds 
from the disposal of Premium Cigars to reduce our gearing 
to the lower end of our 2-2.5 times target range by the end 
of 2022. As of 30 September 2020, our adjusted net debt to 
EBITDA was 2.7 times (2019: 2.9 times). 

CASH FLOW AND NET DEBT

Our 2020 cash delivery of £1.3 billion was supported by a 
£1.0 billion working capital inflow driven by c.£0.7 billion 
of COVID-19 related timing benefits. Excluding these 
COVID-19 related timing benefits our 2020 underlying 
cash conversion was c.107 per cent with an underlying 
net cash inflow of £0.6 billion. The COVID-19 working 
capital benefits were materially in our Logistics business 
due to changes in duty payments dates in Italy offsetting 
accelerated payments in France. In the UK we have also 

seen a £220 million deferment of VAT due to COVID-19. We 
expect these to unwind next year, providing a c.£0.7 billion 
or 20 per cent cash conversion headwind in 2021. 

Excluding COVID-19, this year’s underlying working capital 
inflow was strong at c.£300 million, which included a 
c.£200 million higher working capital position in Australia 
as the benefit seen last year reversed in line with guidance 
in last year’s results. This cash outflow was offset by 
improvements in a number of markets, including the US. 

Capital expenditure saw a year on year reduction of 
c.£80 million as we saw a reduction in NGP-related spend 
and continued tight control of tobacco investments. 
Restructuring cash costs were in line with last year. 

After including £0.3 billion of lease liabilities on the 
adoption of IFRS 16, reported net debt decreased by 
£0.8 billion to £11.1 billion and adjusted net debt decreased 
by £1.1 billion to £10.3 billion at actual rates.

During the year we repaid two bonds totalling £1.6 billion 
equivalent. The denomination of our closing adjusted net 
debt was split approximately 68 per cent euro and 32 per 
cent US dollar. 

As at 30 September 2020, the Group had committed 
financing in place of around £16.2 billion, which comprised 
29 per cent bank facilities and 71 per cent raised from 
capital markets. During the year a new revolving credit 
facility of €3.5 billion replaced the existing revolving 
facilities of £3 billion equivalent and bilateral facilities 
totalling €1.7 billion were arranged whilst one bilateral 
facility of €300 million was cancelled.

GROUP RESULTS – CONSTANT CURRENCY ANALYSIS

£ million (unless otherwise indicated)

Tobacco & NGP Net Revenue

Europe

Americas

Africa, Asia and Australasia

Total Group

Tobacco & NGP Adjusted Operating Profit

Europe

Americas

Africa, Asia and Australasia

Total Group

Distribution

Distribution fees

Adjusted operating profit

Group Adjusted Results

Adjusted operating profit

Adjusted net finance costs

Adjusted EPS (pence)

Year ended  
30 September  
2019

Foreign  
exchange

Constant  
currency 
movement

Year ended  
30 September 
 2020

Constant  
currency 
change

Change

3,633

2,469

1,889

7,991

1,694

1,064

763

3,521

1,015

232

3,739

(450)

272.3

(35)

2

(35)

(68)

(12)

4

(23)

(31)

(7)

(2)

(33)

2

(2.6)

(29)

9

82

62

(100)

(36)

(66)

(202)

7

(4)

(179)

19

(15.3)

3,569

2,480

1,936

7,985

1,582

1,032

674

3,288

1,015

226

3,527

(429)

254.4

-1.8%

+0.4%

+2.5%

-0.1%

-6.6%

-3.0%

-11.7%

-6.6%

+0.0%

-2.6%

-5.7%

+4.7%

-6.6%

-0.8%

+0.4%

+4.3%

+0.8%

-5.9%

-3.4%

-8.7%

-5.7%

+0.7%

-1.9%

-4.8%

+4.2%

-5.6%

www.imperialbrandsplc.com

37

FINANCIAL REVIEW CONTINUED

GROUP EARNINGS PERFORMANCE

£ million unless otherwise indicated

Operating profit

Tobacco & NGP

Distribution

Eliminations

Group operating profit

Net finance costs

Share of profit of investments accounted for using the equity method

Profit before tax 

Tax

Minority interest

Earnings

Earnings per ordinary share (pence)

2020

3,288

226

13

3,527

(429)

45

3,143

(642)

(98)

2,403

254.4

Adjusted

2019

3,521

232

(14)

3,739

(450)

55

3,344

(642)

(107)

2,595

272.3

2020

2,587

135

9

2,731

(610)

45

2,166

(608)

(63)

1,495

158.3

Reported

2019

2,074

137

(14)

2,197

(562)

55

1,690

(609)

(71)

1,010

106.0

RECONCILIATION OF ADJUSTED PERFORMANCE MEASURES

Operating profit

Net finance costs

Earnings per share (pence)

2020

2019 restated

£ million unless otherwise indicated

2020

2019 restated

Reported

Acquisition and disposal costs

Amortisation & impairment of acquired intangibles

Excise tax provision

Fair value of loan receivable

Sale of intellectual property

Fair value adjustment of acquisition consideration

Fair value and exchange movements on derivative  
financial instruments

Post-employment benefits net financing costs

Restructuring costs

Tax on disposal of Premium Cigar business

Previously unrecognised tax credits

Uncertain tax positions

Tax on unrecognised losses

Items above attributable to non-controlling interests

2,731

26

523

(20)

62

–

–

–

–

205

–

–

–

–

–

2,197

22

1,118

139

(3)

(7)

129

–

–

144

–

–

–

–

–

2020

(610)

2019

(562)

–

–

–

–

–

–

–

–

–

–

–

–

176

107

5

–

–

–

–

–

–

5

–

–

–

–

–

–

158.3

2.8

49.2

(1.7)

6.6

–

–

25.3

0.4

18.4

2.0

(7.1)

8.2

(4.3)

(3.7)

106.0

2.3

116.4

13.0

(0.3)

(0.7)

13.5

8.0

0.1

11.4

–

–

–

6.4

(3.8)

272.3

Adjusted

3,527

3,739

(429)

(450)

254.4

2019 restated to include the fair value of loan receivable gain and sale of intellectual property relating to Auxly and the 
impact of the change to adjusted performance measures.

38

Imperial Brands | Annual Report and Accounts 2020

PERFORMANCETOBACCO REVENUES IMPROVE, NGP 
DISAPPOINTS

Tobacco volumes fell 2.1 per cent, a significant 
improvement on last year (2019: 4.4 per cent reduction) as 
we saw better than expected market size across a number 
of our larger markets as consumers appeared to change 
behaviours and reprioritise disposable income during the 
COVID-19 pandemic, combined with a decrease in illicit 
trade. Whilst we delivered share growth in seven of our 10 
priority markets, two of our more valuable markets showed 
share declines. We experienced a drag on our overall price/
mix as a result of the fact that much of our growth was 
experienced in lower value markets with downtrading also 
evident. Consequently, the full benefit of good size and 
share performance did not flow through to the bottom line. 

As a result of the impact of market and product mix tobacco 
price/mix was 3.9 per cent, slightly below the 5.5 per cent 
delivered in 2019. Overall tobacco net revenue grew by  
1.8 per cent at constant currency.

The impacts of a sub optimal market and product mix 
dynamic led to a lower tobacco gross profit when compared 
with 2019. In addition, there were a number of other factors 
this year which have depressed tobacco performance with 
operating profit down 3.1 per cent in constant currency. 

As a result of COVID-19 and its disruption to our ability to 
operate as planned in certain locations, we experienced 
some manufacturing inefficiencies. In addition, we have 
seen a number of changes in the risks to working capital 
balances, particularly in stock and debtors, reflecting 
changes in customer and consumer behaviours and we 
have made some additional provisions to protect against 
these increased risks. 

The impact of these COVID-19 related additional costs 
amounts to £90 million. We have also seen an increase 
in costs associated with the implementation of EUTPD 
Track & Trace, payment of fines (which are being appealed) 
imposed by the competition authorities on the tobacco 
industry in the Netherlands and Ukraine, and a tax liability 
in Spain, which together contributed an additional £50 
million of cost this year. We do not expect the majority of 
these costs to reoccur. 

NGP revenues were down by 27 per cent at constant 
currency, which offset the growth in tobacco revenues 
reducing Group net revenue growth to 0.8 per cent at 
constant currency.

NGP operating loss was down 34 per cent at constant 
currency. The impact of the flavour ban in the US not only 
disrupted NGP sales in that market but also had a contagion 
effect into European and Asian markets. Consequently, the 
vapour category did not develop as we had forecast and sell 
out was below expectations. This resulted in us making an 
additional £97 million NGP slow moving stock provision in 
the year and a £27 million impairment of certain NGP 
intangible assets.

On a reported basis, Group operating profit increased by 
24.3 per cent, materially driven by the lapping of the 
impairment charge taken last year relating to the 
disposal of the Premium Cigar business.

Last year’s impairment charge was partially reversed by 
£35 million in the year due to the finalisation of the agreed 
sales price for the business and the revaluation of assets 
for foreign exchange differences. It is expected that on 
completion of the divestment, cumulative foreign exchange 
gains of approximately £250 million to £350 million, that 
have historically been recognised in reserves, will be 
recycled to the income statement.

The restructuring charge for the year of £205 million 
(2019: £144 million) relates mainly to our second cost 
optimisation programme announced in 2016. The total 
restructuring cash flow in the year ended 30 September 
2020 was £145 million (2019: £146 million).

Adjusted net finance costs were lower at £429 million 
(2019: £450 million). This is primarily due to our active 
management of the debt portfolio to align with our strategic 
disposal initiatives. Reported net finance costs were £610 
million (2019: £562 million), incorporating the impact of the 
net fair value and exchange losses on financial instruments 
of £176 million (2019: losses of £107 million) and post-
employment benefits net financing costs of £5 million 
(2019: £5 million).

Our all-in cost of debt decreased to 3.4 per cent (2019: 3.6 per 
cent) as we continue to optimise our debt portfolio and our 
interest cover increased to 8.9 times (2019: 8.8 times). We 
remain fully compliant with all our banking covenants and 
remain committed to retaining our investment grade ratings.

Our effective adjusted tax rate was 20.7 per cent (2019: 
19.1 per cent) and the effective reported tax rate is 28.1 per 
cent (2019: 36.0 per cent). The increase in the effective 
adjusted tax rate was due to a less favourable profit mix. 
The adjusted tax rate is lower than the reported rate due to 
limited tax relief on adjusting items.

We expect our effective adjusted tax rate for the year ended 
30 September 2021 to be around 23 per cent. The increase in 
rate is due to legislative changes in several jurisdictions 
and the expiry of certain tax agreements.

www.imperialbrandsplc.com

39

FINANCIAL REVIEW CONTINUED

The effective tax rate is sensitive to the geographic mix of 
profits, reflecting a combination of higher rates in certain 
markets such as the USA and lower rates in other markets 
such as the UK. 

The rate is also sensitive to future legislative changes 
affecting international businesses such as changes arising 
from the OECD’s (Organisation for Economic Co-operation 
and Development) Base Erosion Profit Shifting (BEPS) work. 
Whilst we seek to mitigate the impact of these changes, we 
anticipate there will be further upward pressure on the 
adjusted and reported tax rate in the medium term. 

The second programme continued to focus on reducing 
product cost and overheads and realised cost savings of £63 
million in 2020 which brings the cumulative cost savings 
from both programmes to £608 million, with £305 million 
coming from the first and £303 million from the second.

Cash restructuring costs in the year from the first 
programme were £16 million (2019: £24 million) and 
£109 million (2019: £108 million) for the second, bringing 
the cumulative net cash cost of the two programmes to 
£1,066 million, with a cash cost of £559 million for the first 
and £507 million for the second.

Our UK Tax Strategy is publicly available and can be found 
in the governance section of our corporate website. 

CAPITAL ALLOCATION

Adjusted earnings per share were 254.4 pence (2019: 
272.3 pence), down 5.6 per cent at constant currency and 
down 6.6 per cent at actual rates, reflecting operating profit 
weakness as well as a higher effective tax rate.

Reported earnings per share were up 49.4 per cent at 
158.3 pence (2019: 106.0 pence), mainly impacted by the 
one-off accounting adjustments made last year relating 
to the disposal of Premium Cigars. The strengthening of 
sterling against the euro, Australian dollar, which delivers 
lower revenue/profit, and Polish zloty which increases 
manufacturing costs, has led to lower sterling equivalent 
profits by around 1 per cent. 

COST OPTIMISATION

We optimise our cost base to realise operational 
efficiencies. Our first optimisation programme announced 
in January 2013 delivered savings of £305 million per 
annum from September 2018 at a cash restructuring cost of 
around £600 million. This first programme has now 
concluded although there remain some cash costs. 

The second cost programme, announced in November 2016, 
is now expected to deliver c.£320 million of annual savings 
with £303 million of annual savings still expected from 
September 2020 and a further c.£16 million of savings from 
September 2021 as some of the original programme will 
now be initiated in 2021 due to the impact of the COVID-19 
pandemic. The programme is expected to be completed at a 
cash restructuring cost of c.£650 million, a £100 million 
reduction against our original estimates.

Capital discipline is a key objective, with commercial 
analysis and hurdle rates underpinning returns. It is again 
clear that our investments in NGP have not returned at the 
levels expected.

Consequently, in the year we significantly reduced 
investment in NGP with underlying operating profit 
performance in the second half improved. Despite reduced 
investments, we have maintained a range of options across 
different markets and NGP categories to allow future 
strategic choices. 

We typically seek an overall internal rate of return in excess 
of 13 per cent across the investments we make in order to 
support our investment choices and underpin returns for 
shareholders. 

Despite the drag from NGP, our in year ROIC measure is 
slightly ahead of this internal rate of return at 13.2 per cent 
but lower than last year (2019: 14.4 per cent) due to the profit 
reduction. 

DIVIDEND PAYMENTS

The Group has paid two interim dividends totalling 
41.70 pence per share in June 2020 and September 2020, 
in line with our quarterly dividend payment policy to give 
shareholders a more regular cash return. 

The Board approved a further interim dividend of 
48.00 pence per share and will propose a final dividend of 
48.01 pence per share, bringing the total dividend for the 
year to 137.71 pence per share. The third interim dividend 
will be paid on 31 December 2020 with an ex-dividend date 
of 26 November 2020. Subject to AGM approval, the 
proposed final dividend will be paid on 31 March 2021, 
with an ex-dividend date of 18 February 2021.

40

Imperial Brands | Annual Report and Accounts 2020

PERFORMANCEThe write-down of the convertible debt owed by Auxly 
reflects the challenges faced by the business due to the 
slower than anticipated evolution of the Canadian cannabis 
sector, in part the result of the economic impact of 
COVID-19, putting into doubt Auxly’s ability to repay the 
debt in full on its due date.

Last year we said that we would undertake a review of the 
treatment of restructuring costs as an adjusting item, 
considering whether or not the exclusion of these costs 
from adjusted profit was appropriate. 

In light of certain COVID-19 related delays to the conclusion 
of the second cost optimisation programme that was 
previously due to end in 2020, this review has been deferred 
into the next year.

OLIVER TANT
Chief Financial Officer

BREXIT

The Group has assessed the potential impacts of the UK not 
concluding a trade deal with the EU prior to 1 January 2021. 

The key risks identified include: the potential increase in 
import duties and impact on UK customers; additional risk 
of tobacco smuggling; inventory requirements to ensure 
supply; impact on consumer confidence; and implications 
on existing international tax arrangements. 

In the event of a no trade deal, we estimate there could be 
additional costs of around £75 million relating principally to 
import duties and the impact on existing tax arrangements.

NEW ACCOUNTING STANDARD

We adopted the new accounting standard IFRS 16 “Leases” 
on 1 October 2019. 

Implementation of IFRS 16 has resulted in the recognition 
of ‘right of use assets’ which are depreciated over the period 
that they are leased and a corresponding interest bearing 
lease liabilities creditor, which are paid down over the life 
of each lease. 

The impact associated with the adoption of this standard is 
disclosed in note 1 of the accounting policies.

ADJUSTED PERFORMANCE MEASURES

In managing the business, we focus on adjusted 
performance measures as we believe they provide a better 
comparison of performance from one period to the next. 

As announced last year, we refined our approach to the 
use of adjusted performance measures by focusing 
more on the performance drivers of our core activities of 
the manufacture, sales and marketing of tobacco and 
NGP products. 

The changes we have made to our adjusted performance 
measures include the exclusion of one-off gains and losses 
from asset disposals and other non-recurring activities that 
do not relate directly to the core activities. 

In 2020 valuation losses related to our investment in Auxly 
of £62 million were excluded from adjusted profit as a result 
of this change. Income from the sale of intellectual property 
and a valuation gain of £10 million on Auxly were included 
in adjusted profit in 2019 and as a consequence of this the 
2019 results have been restated to provide more 
understandable like-for-like comparisons.

www.imperialbrandsplc.com

41

PRINCIPAL RISKS AND UNCERTAINTIES 

RISK APPETITE

The level of risk the Group is willing to take is articulated 
in our risk appetite statement, which is reviewed and 
approved by the Board to ensure it remains consistent with 
the Group’s strategy and the environment we operate in. 

Our risk appetite considers a number of different 
dimensions, which balance commercial performance with 
managing our business in a sustainable and compliant 
manner. This informs the current strategy of the Group and 
guides our development of new strategies. Upon approval of 
the new strategy by the Board, this risk appetite statement 
will be reviewed by the Board once more to ensure our risk 
appetite and corporate strategy remain aligned. 

During the year this risk appetite has continued to be 
embedded within our wider risk management framework 
through the reporting and ongoing development of 
appropriate leading and lagging risk indicators which 
measure our exposure to risk and support the ongoing 
alignment of our risk management and internal control 
systems to ensure compliance with the agreed risk appetite. 

These leading and lagging indicators are embedded within 
our regular reporting to the Audit Committee, together with 
explanations of variances against agreed thresholds and 
mitigating actions being undertaken to ensure risks remain 
within risk appetite.

Set risk  
appetite

Monitor risk 
management

Identify &  
assess risks

Risk 
management 
framework

Oversee & 
support

Define risk 
management 
approach

Manage risks

MANAGING  
RISK

The identification, assessment, and appropriate 
management of our enterprise risks facilitates the 
achievement of the Group’s strategic aims.

Risks represent an articulation of the variability of 
outcomes that we manage in the achievement of the 
Group’s strategy. We define a risk as anything that  
could disrupt the achievement of the Group’s strategy 
and objectives.

The current COVID-19 pandemic has highlighted, above 
any other recent event, the value of an effective risk 
management approach. This event, unprecedented in 
modern times, has required reliance upon both existing 
approaches and new responses to the management of risks 
across the business.

The uncertainty created by the pandemic, and the unknown 
severity of future impacts increases the potential for both 
marketplace disruption and crystallisation of other risks 
(as detailed in the principal risks and uncertainties on the 
following pages).

The predictability of potential operational outcomes 
resulting from these risks varies across our respective 
product categories. The maturity of tobacco markets and 
related processes creates a higher level of predictability 
than the NGP categories, reflected in their relative  
profile in current plans, with future strategies currently 
being evaluated.

RISK MANAGEMENT

Our risk management framework ensures accountability 
for the identification, assessment, and mitigation of risks 
throughout the business.

Whilst it is accepted that no approach can guarantee the 
identification and mitigation of all risks, our framework 
aligns the management of risks and delegated authorities 
to the Board’s defined risk appetite in achieving our 
strategic objectives, and provides reporting to provide 
oversight of the effectiveness of the approach.

The diagram (adjacent) shows the key activities within our 
risk management framework, and the related roles and 
responsibilities, which ensure an effective and continuous 
risk management process.

The Board is ultimately accountable for managing the 
Group’s risks and is responsible for setting the Group’s risk 
appetite aligned to achievement of strategic objectives.

42

Imperial Brands | Annual Report and Accounts 2020

PERFORMANCEASSESSMENT AND EVALUATION OF RISKS

Our risk management approach focuses on the assessment 
of current and emerging risks and the effectiveness of 
related mitigating actions. This clear focus better establishes 
prioritisation of actions and resources required. This is the 
principle employed in risk assessment activities undertaken 
with functions across the business. In completing these 
assessments we work with the functions themselves, and 
also draw on a broad spectrum of other relevant inputs 
enabling cross-functional and second line views to be 
considered. This better ensures robust evaluation of risks 
and mitigations, notably in relation to emerging risks.

The risk model continues to use multiple factors in the 
assessment of risk, as represented in the diagram below.

Our Group Risk team works with functions, strategic 
business units, and key stakeholders across the business 
as part of ongoing risk assessment activities. In completing 
these assessments we adopt a dynamic approach and have 
moved away from the traditional template self-assessment 
completion to a conversational approach. The approach 
obtains richer and more balanced perspectives on risks, 
with greater insight on mitigations, notably those with 
cross-functional dependencies, significantly important 
in a large organisation.

The assessment of risks is aligned with our business planning 
cycle and strategic objectives. Risks are assigned to both 
relevant product category and the core business process to 
which they relate. This provides context over the relative 
importance to current and future impacts to Group strategy, 
and ensures appropriate stakeholders are considered in the 
design of operational process and change initiatives.

High impact risks identified in functional assessments are 
consolidated for review by senior management to ensure 
an effective “top-down” input from both ExCom and the 
Board, along with consideration of additional or emerging 
risks on a three-year horizon (aligned to the viability 
assessment). This provides both operational and strategic 
perspectives in the assessment of the risks we face as a 
business, and ensures consideration of these and emerging 
risks in the development of Group strategy.

In line with the viability statement and our business 
planning processes, we consider the impact of risks to 
achieving both the 12-month business plan, and the longer 
three-year viability horizon to ensure appropriate actions 
can be taken in the short term to facilitate the appropriate 
mitigation of current and future risk impacts.

RISK LANDSCAPE

The Group operates in highly competitive (multi-national) 
markets and so faces general commercial risks associated 
with a large FMCG business (including the effect of 
movements in foreign exchange rates).

We constantly assess and evaluate the risks posed  
by the changing environments in which we operate, 
whether geo-political, socio-economic or technological. 
The consideration of the potential impacts and most likely 
causes ensures a timely, measured and appropriate response.

MULTI-DIMENSIONAL ASSESSMENT OF RISKS

Likelihood & 
impact

Mitigation 
effectiveness

Speed  
of impact

Permanency  
of impact

Impact on investor 
sentiment

www.imperialbrandsplc.com

43

PRINCIPAL RISKS AND UNCERTAINTIES CONTINUED

Our Finance function is a good example of a second  
line function which performs both roles. Finance has 
responsibility for the financial policies, standards and  
best practice to be followed by operational finance 
management across the Group, as documented in  
our Finance Manual. Additionally, Finance performs a 
subject matter expert role through Group-wide initiatives 
(e.g. financial closing process improvements or 
implementation of standardised management reporting). 

Compliance with Group and local reporting requirements 
is confirmed by finance management across the Group, 
providing a robust basis for the central Finance team to 
appropriately manage the Group financial reporting 
processes and enabling the Board to discharge its 
reporting responsibilities. 

During this financial year we have performed an 
assessment of the effectiveness of our second line of 
defence as part of our ongoing evaluation of our risk 
management framework and to support continuous 
improvement of our effectiveness in managing risk. 
No material weaknesses were identified in the oversight 
provided by the second line of defence of key risks as the 
result of this exercise. However, it is acknowledged that 
improvements can always be made and so we will be 
looking to learn both from experiences over the year and 
from the assessment itself in order to strengthen both 
process and behaviour, so as to further underpin our 
governance, risk and compliance framework. 

RISK MANAGEMENT FRAMEWORK

The successful implementation of the risk management 
approach is reliant upon the effectiveness of the control 
frameworks in place to both manage the risks, and to seize 
opportunities that arise. In designing an approach that 
enables the business to achieve its strategic objectives 
aligned to the Board’s risk appetite the Company’s approach 
to governance, risk management and internal control has 
been aligned to the “three lines of defence” model:

1st Line of 
Defence

2nd Line of 
Defence

Local management owns the management of 
risks and it is their responsibility to identify and 
mitigate these risks.

Central functions and committees, employing 
subject matter experts, develop appropriate 
policy, process, and control structures in line 
with the Board’s risk appetite and provide 
support to first line management to best ensure 
their effective ongoing application

3rd Line of 
Defence

Our Internal Audit team independently reviews 
compliance with, and the effectiveness of, our 
risk management and internal control system.

RISK MANAGEMENT APPROACH

Each identified risk is assigned to a centre of expertise 
(CoE), predominantly second line functions, to ensure 
appropriate risk management approaches are defined, 
and to provide oversight and support to operational 
management in effectively implementing such approaches 
across our global footprint. 

Our second line of defence plays an active role in the 
risk management process in a ‘player/coach’ relationship 
with the first line of defence. Depending on the nature and 
size of the risk in question, this relationship may take either 
a directive form, by setting policies and standards, or a 
more consultative form to provide guidance and subject 
matter expertise. 

44

Imperial Brands | Annual Report and Accounts 2020

PERFORMANCEOPERATIONAL RISK MANAGEMENT

Operational management is held accountable for the 
management of those risks applicable to it and for ensuring 
compliance with our Group policies and standards. Our 
Group Control Matrix (GCM) brings together all the expected 
minimum controls from these policies and standards, to 
provide a single source of internal controls expected to be 
performed in order to mitigate the identified risk in line 
with the Board’s risk appetite. 

The operating effectiveness of these GCM controls is 
assessed on a regular basis by management, as well as 
through Internal Audit activities. Operational management, 
at Group and local level, is required to certify its compliance 
with the Code of Conduct and the Group’s policies and 
standards at both the half-year and full-year. 

RISK OVERSIGHT AND SUPPORT

Results of risk assessments and internal control operating 
effectiveness assessments are shared with relevant second 
line of defence CoEs for expert insights and to help 
enhance applicable internal control, as well as the guidance 
they provide to the business. Additionally, the information 
is provided to Internal Audit for reference during its 
audit testing.

ROLE OF AUDIT COMMITTEE

The Audit Committee is responsible for approving the 
risk management approach on behalf of the Board, and 
for oversight of its ongoing effectiveness. The role of 
the Audit Committee and insight into how it has 
reviewed the risk management approach is described 
in the section on page 76.

CLIMATE CHANGE

We recognise the importance of disclosing 
climate related risks and opportunities. We have 
reported on our approach to managing and 
mitigating climate related risks for a number of 
years, both within our sustainability reporting and 
CDP disclosures. 

Whilst we have assessed both the physical 
(climatic) and transitional (technological) risks 
that may impact our business, we do not focus on 
climate change as a principal risk in itself. Instead 
we find greater value in ensuring that the risks 
and opportunities are assessed by each risk 
owner. With the support of subject matter experts, 
risk owners review the potential cause and 
likelihood of the risk materialising. For example, 
how the impact of extreme weather or increased 
prices may impact on the supply of raw materials. 

By ensuring the assessment of the risks and 
opportunities on an enterprise wide basis, with 
top-down input and future oversight from our ESG 
committee, we have created a framework which 
operationalises the mitigation of climate risk and 
creates accountability across the organisation.

We consider ourselves well positioned to manage 
and mitigate climate risks through a number of 
measures, including: our ongoing commitment to 
reducing our environmental impact through 
long-term targets; investment in measurement 
systems and infrastructure; and working in 
partnership with our suppliers to manage impacts 
beyond our direct operations.

We are committed to increasing climate related 
disclosure and implementing recommendations 
from the Task Force on Climate-related Financial 
Disclosure (TCFD), and are pleased to provide 
related information on our website. 

www.imperialbrandsplc.com

45

PRINCIPAL RISKS AND UNCERTAINTIES CONTINUED

PRINCIPAL  
RISKS

In the following section we highlight the principal risks we face and identify the mitigations that we have in place to 
manage the crystallisation of such risks. Not all of these principal risks are within our direct control, and the list cannot 
be considered to be exhaustive, as other risks and uncertainties may emerge in a changing business environment. 
The risks are reported at a consolidated Board level with key underlying risks identified. 

PRINCIPAL RISK

Market environment

CHANGE IN YEAR

COVID-19 related changes

Ensuring our insights provide us with 
an ability to predict and/or manage 
effective responses to key market 
dynamics and related consumer trends 
prevents the significant impacts caused 
by a misalignment to consumer demand

Risk profile

•  The potential impacts of the COVID-19 pandemic have had, and will continue 

to have, a significant impact on the market environment

•  The ability to accurately predict the market landscape over a three-year 

horizon could be further complicated by regulator actions and their 
unintended consequences including:
•  The response to recent pressures on health services and related costs 
could increase the potential for further adverse product regulation 
impacting specifications, restrictions on the places products can be 
consumed; and

•  Increased risk of excise and other product related taxes as a means of 

raising additional public revenues

•  The wider economic impacts of COVID-19 including recession in markets, 

increasing unemployment and/or austerity measures could result in 
pressures on consumer spend and disposable income, impacting the 
size of the legitimate tobacco market

Other changes

•  The speed and severity of product regulatory change in the US could be 

influenced by the result of the recent US election. A change of 
administration could result in a furthering of agendas to disrupt the 
consumption of nicotine products

•  In markets where consumer affordability is impacted by high product excise the 
risk of increased volume of illicit trade is created as the price gap between this 
non-duty paid product and legitimate product widens. Unintended 
consequences of tobacco control actions by governments have, and continue to 
result in opportunities for the sale of illicit product

46

Imperial Brands | Annual Report and Accounts 2020

IMPACT

MITIGATION

OPPORTUNITY

•  Failure to accurately predict or identify 

•  We continually monitor consumer 

•  The ability to meet consumer 

current and emerging consumer trends 

activity at both a local and Group 

needs, and to better inform product 

could result in lost opportunities, and 

level. This enables an effective means 

innovation is a key potential driver 

reduced volumes should our products 

of profiling and predicting changes to 

of commercial success

lose consumer relevance

best adapt the Group’s product 

•  Product regulatory change can restrict: 

portfolio

•  The development of the Group 

strategy includes analysis of 

product specification (e.g. menthol ban), 

•  Specific enhanced and repeated 

planned and potential changes in 

consumer interaction, product supply, 

consumer insights analytics work in 

product taxation to best identify and 

and can place restrictions on 

relation to purchase behaviour 

ensure investment opportunities 

consumers’ ability to enjoy the product, 

conducted since beginning of the 

across its range of products

potentially impacting sales volumes 

pandemic, including impacts on 

and market size

cross-border product flows

•  The lessons learned from tobacco 

legislation and the increase in 

•  Increases in excise or other related 

•  We engage with authorities to provide 

illicit trade as an unintended 

taxes impact consumer choices as 

informed input to the unintended 

consequence of regulatory change 

governments use tobacco control as a 

consequences of disproportionate 

highlight the opportunity for 

means of raising public funds. Sales 

changes in excise and product 

rational discussion and appropriate 

may fall because of higher prices 

regulation, supported by our Regulatory, 

sanctions to ensure harm 

driven by excise, with consumers 

and Scientific affairs teams

reducing consumption or buying 

cheaper non-duty paid illicit product

•  Robust internal policy and procedures 

exist to best ensure compliance 

reduction products remain an 

attractive alternative potential 

choice for the world’s smokers

•  Counterfeit and illicit trade thrive in 

within our own supply chain and 

•  Periods of regulatory uncertainty, 

high excise environments, reducing 

maintain strong standards and 

or change, offer opportunities for 

the size of the legitimate tobacco 

controls for our business and our 

companies able to meet the 

market, increasing risks to consumers 

first-line customers to prevent 

evolving requirements

from non-compliant product, and 

diversion of our products

•  Tailored product portfolio offerings 

financing organised crime

•  We work alongside and partner with 

at a local level, within and across 

•  Inferior, unregulated counterfeit 

governments and law enforcement 

categories, allow for any relative 

product could result in damage to 

agencies around the world to prevent 

commercial advantage from excise 

our brands

the illicit supply of tobacco products

mechanisms to be realised

PERFORMANCEPRINCIPAL RISK

Market environment

CHANGE IN YEAR

COVID-19 related changes

Ensuring our insights provide us with 

•  The potential impacts of the COVID-19 pandemic have had, and will continue 

an ability to predict and/or manage 

to have, a significant impact on the market environment

effective responses to key market 

dynamics and related consumer trends 

prevents the significant impacts caused 

by a misalignment to consumer demand

Risk profile

•  The ability to accurately predict the market landscape over a three-year 

horizon could be further complicated by regulator actions and their 

unintended consequences including:

•  The response to recent pressures on health services and related costs 

could increase the potential for further adverse product regulation 

impacting specifications, restrictions on the places products can be 

consumed; and

•  Increased risk of excise and other product related taxes as a means of 

raising additional public revenues

•  The wider economic impacts of COVID-19 including recession in markets, 

increasing unemployment and/or austerity measures could result in 

pressures on consumer spend and disposable income, impacting the 

size of the legitimate tobacco market

Other changes

•  The speed and severity of product regulatory change in the US could be 

influenced by the result of the recent US election. A change of 

administration could result in a furthering of agendas to disrupt the 

consumption of nicotine products

•  In markets where consumer affordability is impacted by high product excise the 

risk of increased volume of illicit trade is created as the price gap between this 

non-duty paid product and legitimate product widens. Unintended 

consequences of tobacco control actions by governments have, and continue to 

result in opportunities for the sale of illicit product

Used to denote where COVID-19 has an increased 
impact, and also where a mitigation has been 
implemented specifically due to COVID-19.

IMPACT

MITIGATION

OPPORTUNITY

•  Failure to accurately predict or identify 
current and emerging consumer trends 
could result in lost opportunities, and 
reduced volumes should our products 
lose consumer relevance

•  Product regulatory change can restrict: 
product specification (e.g. menthol ban), 
consumer interaction, product supply, 
and can place restrictions on 
consumers’ ability to enjoy the product, 
potentially impacting sales volumes 
and market size

•  Increases in excise or other related 
taxes impact consumer choices as 
governments use tobacco control as a 
means of raising public funds. Sales 
may fall because of higher prices 
driven by excise, with consumers 
reducing consumption or buying 
cheaper non-duty paid illicit product
•  Counterfeit and illicit trade thrive in 
high excise environments, reducing 
the size of the legitimate tobacco 
market, increasing risks to consumers 
from non-compliant product, and 
financing organised crime

•  Inferior, unregulated counterfeit 

product could result in damage to 
our brands

•  We continually monitor consumer 
activity at both a local and Group 
level. This enables an effective means 
of profiling and predicting changes to 
best adapt the Group’s product 
portfolio

•  Specific enhanced and repeated 

consumer insights analytics work in 
relation to purchase behaviour 
conducted since beginning of the 
pandemic, including impacts on 
cross-border product flows

•  We engage with authorities to provide 
informed input to the unintended 
consequences of disproportionate 
changes in excise and product 
regulation, supported by our Regulatory, 
and Scientific affairs teams

•  Robust internal policy and procedures 

exist to best ensure compliance 
within our own supply chain and 
maintain strong standards and 
controls for our business and our 
first-line customers to prevent 
diversion of our products

•  We work alongside and partner with 
governments and law enforcement 
agencies around the world to prevent 
the illicit supply of tobacco products

•  The ability to meet consumer 

needs, and to better inform product 
innovation is a key potential driver 
of commercial success

•  The development of the Group 
strategy includes analysis of 
planned and potential changes in 
product taxation to best identify and 
ensure investment opportunities 
across its range of products

•  The lessons learned from tobacco 
legislation and the increase in 
illicit trade as an unintended 
consequence of regulatory change 
highlight the opportunity for 
rational discussion and appropriate 
sanctions to ensure harm 
reduction products remain an 
attractive alternative potential 
choice for the world’s smokers
•  Periods of regulatory uncertainty, 
or change, offer opportunities for 
companies able to meet the 
evolving requirements

•  Tailored product portfolio offerings 
at a local level, within and across 
categories, allow for any relative 
commercial advantage from excise 
mechanisms to be realised

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47

PRINCIPAL RISKS AND UNCERTAINTIES CONTINUED

PRINCIPAL RISK

Consumer focus

CHANGE IN YEAR

COVID-19 related changes

We continuously seek to ensure our 
portfolio of products remains relevant and 
attractive to adult smokers. Failure to 
ensure that portfolio pricing, brand 
proposition, and quality are aligned to 
consumer/market trends and demands 
could result in lost opportunities and 
reduced volumes

Risk profile

•  Consumer trends in the period have highlighted both risks and opportunities 
in the alignment of the Group’s product portfolio to changes in consumer choices
•  Increased consumer price consciousness, with “down-trading” by consumers 
from their previous choice to lower cost alternatives. This value proposition 
also results in choices between products and categories resulting in 
increasing demand for big-box and fine-cut (roll-your-own) formats

•  The channels through which consumers purchase product formed part of 

changes in consumer trends in market. Restrictions on sales outlets in some 
countries, and wider changes in consumer shopping choices highlight both 
short and medium-term requirement to ensure agility to align with these 
changes in consumer behaviour and to manage and develop ongoing 
customer relationships

Other changes

•  The continued emergence, and acceptance, of NGP products in the market 

place offers consumers product choice, creating both risks and opportunities 
for the Group’s portfolio

48

Imperial Brands | Annual Report and Accounts 2020

IMPACT

MITIGATION

OPPORTUNITY

•  Misalignment of the Group’s product 

•  Robust consumer analysis and 

•  The development of products and/ 

portfolio to consumer preferences will 

production planning processes are 

or relevant route to market and 

result in lower sales as consumer 

integrated, enabling agile 

pricing strategies that meet and 

needs are not satisfied

manufacturing to align with changes 

drive consumer demands 

•  Failure to act upon consumer insights 

in consumption patterns

throughout their evolving journey

in a timely manner prevents 

•  Specific enhanced and repeated 

•  Speed and quality of innovation 

opportunities from being seized and 

consumer insights analytics work in 

enables the drumbeat of 

impacts growth

•  Changes in patterns of consumer 

purchases, notably the choice of 

relation to purchase behaviour 

conducted since beginning of 

pandemic

consumer activations that 

ensure both brand relevance 

and continued brand loyalty

purchase location, create the risk that 

•  Product development processes are 

the Group is not present in the 

designed to develop consumer 

relevant channels. Failure to identify 

products based upon robust analysis 

and manage these changes could 

and testing

result in lost sales revenue, and 

market share

•  Specialist in-house innovation 

function with expertise in product 

•  Brand propositions not aligned to 

development

consumer desires could result in 

reduced attractiveness, negatively 

impacting sales volumes

•  Alignment of Group Science and 

Innovation processes, ensuring 

product development and resultant 

•  Failure to manage the successful 

proposition is supported by robust 

completion of US PMTA process 

impacts ability to sell current blu 

portfolio in US market

science to support product benefits

•  Group Scientific affairs provide robust 

fact-based evidence in support of the 

•  Product development and/or launch 

PMTA process

impacted by IP constraints limiting 

the ability to respond to competitor 

offerings

•  IP risks are managed by subject 

matter experts within the Group, 

ensuring protection of our own 

•  Failure to accurately predict product 

innovations and best enabling the 

demand, notably NGP, could result in 

identification of potential issues in 

excessive stock build and requirement 

relation to third-party IP in the 

to provide for or write-off slow-

development process

moving or obsolete stock impacting 

profitability

PERFORMANCEPRINCIPAL RISK

Consumer focus

CHANGE IN YEAR

COVID-19 related changes

We continuously seek to ensure our 

•  Consumer trends in the period have highlighted both risks and opportunities 

portfolio of products remains relevant and 

in the alignment of the Group’s product portfolio to changes in consumer choices

attractive to adult smokers. Failure to 

ensure that portfolio pricing, brand 

proposition, and quality are aligned to 

consumer/market trends and demands 

could result in lost opportunities and 

reduced volumes

Risk profile

•  Increased consumer price consciousness, with “down-trading” by consumers 

from their previous choice to lower cost alternatives. This value proposition 

also results in choices between products and categories resulting in 

increasing demand for big-box and fine-cut (roll-your-own) formats

•  The channels through which consumers purchase product formed part of 

changes in consumer trends in market. Restrictions on sales outlets in some 

countries, and wider changes in consumer shopping choices highlight both 

short and medium-term requirement to ensure agility to align with these 

changes in consumer behaviour and to manage and develop ongoing 

customer relationships

Other changes

•  The continued emergence, and acceptance, of NGP products in the market 

place offers consumers product choice, creating both risks and opportunities 

for the Group’s portfolio

Used to denote where COVID-19 has an increased 
impact, and also where a mitigation has been 
implemented specifically due to COVID-19.

IMPACT

MITIGATION

OPPORTUNITY

•  Misalignment of the Group’s product 

•  Robust consumer analysis and 

portfolio to consumer preferences will 
result in lower sales as consumer 
needs are not satisfied

•  Failure to act upon consumer insights 

in a timely manner prevents 
opportunities from being seized and 
impacts growth

•  Changes in patterns of consumer 
purchases, notably the choice of 
purchase location, create the risk that 
the Group is not present in the 
relevant channels. Failure to identify 
and manage these changes could 
result in lost sales revenue, and 
market share

•  Brand propositions not aligned to 
consumer desires could result in 
reduced attractiveness, negatively 
impacting sales volumes

•  Failure to manage the successful 
completion of US PMTA process 
impacts ability to sell current blu 
portfolio in US market

•  Product development and/or launch 
impacted by IP constraints limiting 
the ability to respond to competitor 
offerings

•  Failure to accurately predict product 
demand, notably NGP, could result in 
excessive stock build and requirement 
to provide for or write-off slow-
moving or obsolete stock impacting 
profitability

production planning processes are 
integrated, enabling agile 
manufacturing to align with changes 
in consumption patterns

•  The development of products and/ 
or relevant route to market and 
pricing strategies that meet and 
drive consumer demands 
throughout their evolving journey

•  Specific enhanced and repeated 

•  Speed and quality of innovation 

consumer insights analytics work in 
relation to purchase behaviour 
conducted since beginning of 
pandemic

enables the drumbeat of 
consumer activations that 
ensure both brand relevance 
and continued brand loyalty

•  Product development processes are 

designed to develop consumer 
products based upon robust analysis 
and testing

•  Specialist in-house innovation 

function with expertise in product 
development

•  Alignment of Group Science and 
Innovation processes, ensuring 
product development and resultant 
proposition is supported by robust 
science to support product benefits
•  Group Scientific affairs provide robust 
fact-based evidence in support of the 
PMTA process

•  IP risks are managed by subject 
matter experts within the Group, 
ensuring protection of our own 
innovations and best enabling the 
identification of potential issues in 
relation to third-party IP in the 
development process

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49

PRINCIPAL RISKS AND UNCERTAINTIES CONTINUED

PRINCIPAL RISK

CHANGE IN YEAR

Legal and regulatory compliance

COVID-19 related changes

We seek to comply with relevant legal and 
regulatory requirements. Failure to 
comply with local and international laws 
and regulations could result in financial 
penalty, regulatory censure, and 
reputational damage

Risk profile

•  Requirements put in place by regulators to manage COVID-19 impacts 
resulted in increased complexity and cost in relation to the continued 
operation of the Group’s factory operations

•  The costs attributable to this compliance requirement will continue into 
FY21, with further measures possible should the pandemic not subside

•  The Group is aware that in periods of recession and austerity the likelihood 
of litigation may increase due to both public and consumer economic need

Other changes

•  The Group, in common with other large multi-national organisations, 

continues to manage the requirements of increasing legal and regulatory 
obligations across the business

Product supply

COVID-19 related changes

A failure in the Group’s supply chain 
could result in a delay or an inability to 
supply product to market

•  The pandemic highlighted the risks that both local and national regulation 

and related restrictions can have on the business, including the potential for 
the temporary closure of Group factories impacting production

Risk profile

•  Similarly, restrictions on supplier ability to manufacture or ship materials 

has been a key risk during the pandemic, with geographic concentrations of 
suppliers, and quality requirements managed

•  The continued availability of appropriate logistics providers in a cross-
border supply chain could increase in complexity and cost for both raw 
materials and finished product if further restrictions are implemented in 
key geographies

Other changes

•  The requirement for compliance in the period with EU product track and 
trace regulations has increased the level of complexity in manufacturing 
and related planning processes, and created key reliance throughout the 
supply chain on the continued availability of core systems. This additional 
complexity reduces the ability of the Group to reduce costs

50

Imperial Brands | Annual Report and Accounts 2020

IMPACT

MITIGATION

OPPORTUNITY

•  Failure to comply with regulations 

•  The Group’s Code of Conduct and 

•  The effective delivery and 

could result in investigations and the 

values articulate the behaviours we 

communication of our ESG 

enforcement of financial or regulatory 

expect from all our people, with 

strategy (including legal and 

censure

compliance certified by management 

regulatory compliance) creates 

an opportunity for external 

stakeholders, and potential 

partners/employees to better 

understand the ethical approaches 

taken by the Group to ensure that 

it acts as and is a responsible 

corporate citizen

•  Criminal investigation resulting from 

across the business

allegations of improper behaviour 

•  The Group’s policies and standards 

have the potential for reputational 

mandate that employees must comply 

damage regardless of eventual 

with legislation relevant to both a UK 

outcome, potentially impacting the 

listed company and to local law

Group’s relationship and sentiment 

with external stakeholders including 

investors and financial institutions

•  Expertise at Group and local level for 

areas of legal compliance to provide 

advice and support in the 

•  The cost of defending any allegations 

development of policy, process, 

can be significant, with no guarantee 

training, and monitoring, including 

of recovery of these costs in the event 

international sanctions

of a successful defence

•  In the event of an investigation 

•  Investigations or allegations of 

(which may or may not result in 

wrongdoing can result in significant 

actions against us), we cooperate fully 

requirement for management time, 

with the relevant authority and will 

potentially reducing focus on other 

continue to do so

operational matters

•  The Group supports and promotes the 

prevention of youth access to its 

products

•  Loss of manufacturing capacity could 

•  Robust demand planning process, and 

•  Lean manufacturing continues to 

impact the Group’s ability to meet 

supply chain management enhanced 

supply quality, compliant, products 

short-term production demands

with increased planning cycle 

whilst improving agility and 

•  Failure to supply markets could result 

in loss of short-term sales volume, 

frequency and review aligned to 

scalability to cater for demand 

changing market environment

shifts and opportunities to further 

with the additional risk of impacts to 

•  Creation of additional safety stocks 

contain underlying costs

loss of consumer loyalty potentially 

for non-leaf materials at the 

impacting longer-term volumes

beginning of the pandemic and 

•  Product quality issues could impact 

customer satisfaction, potentially 

ongoing management of 

requirements aligned to sales forecast

damaging brand equity and future 

•  Production capacity planning 

sales where negative media coverage 

includes continuity measures in the 

is received

event of machine failure or site issue

•  Failure to achieve expected cost 

•  Leaf and raw material supply 

saving initiatives could result in 

reduced margin and profitability

•  A lack of availability of raw materials 

could impact the achievement of 

planned manufacturing capacity, 

potentially impacting short-term 

processes are in place covering both 

continuity risks and ESG related 

matters including farmer welfare, 

agronomy, and human rights and 

child labour issues with continuous 

improvements on an ongoing basis

supply to markets

•  Ongoing supplier reviews undertaken 

•  Key ESG related risks exist in our 

raw material and component supply 

chains. Failure to manage these risks 

could cause reputational damage to 

to best ensure continuity of supply, 

with additional review and learnings 

from COVID-19 experience to date 

incorporated into business processes

the Group 

•  The Group continues to act in 

accordance with both legal 

requirements and the principles of 

being a responsible manufacturer

PERFORMANCEPRINCIPAL RISK

CHANGE IN YEAR

Legal and regulatory compliance

COVID-19 related changes

We seek to comply with relevant legal and 

•  Requirements put in place by regulators to manage COVID-19 impacts 

regulatory requirements. Failure to 

resulted in increased complexity and cost in relation to the continued 

comply with local and international laws 

operation of the Group’s factory operations

and regulations could result in financial 

penalty, regulatory censure, and 

•  The costs attributable to this compliance requirement will continue into 

FY21, with further measures possible should the pandemic not subside

reputational damage

Risk profile

•  The Group is aware that in periods of recession and austerity the likelihood 

of litigation may increase due to both public and consumer economic need

Other changes

•  The Group, in common with other large multi-national organisations, 

continues to manage the requirements of increasing legal and regulatory 

obligations across the business

Product supply

COVID-19 related changes

A failure in the Group’s supply chain 

•  The pandemic highlighted the risks that both local and national regulation 

could result in a delay or an inability to 

and related restrictions can have on the business, including the potential for 

supply product to market

the temporary closure of Group factories impacting production

Risk profile

•  Similarly, restrictions on supplier ability to manufacture or ship materials 

has been a key risk during the pandemic, with geographic concentrations of 

suppliers, and quality requirements managed

•  The continued availability of appropriate logistics providers in a cross-

border supply chain could increase in complexity and cost for both raw 

materials and finished product if further restrictions are implemented in 

key geographies

Other changes

•  The requirement for compliance in the period with EU product track and 

trace regulations has increased the level of complexity in manufacturing 

and related planning processes, and created key reliance throughout the 

supply chain on the continued availability of core systems. This additional 

complexity reduces the ability of the Group to reduce costs

Used to denote where COVID-19 has an increased 
impact, and also where a mitigation has been 
implemented specifically due to COVID-19.

IMPACT

MITIGATION

OPPORTUNITY

•  The effective delivery and 
communication of our ESG 
strategy (including legal and 
regulatory compliance) creates 
an opportunity for external 
stakeholders, and potential 
partners/employees to better 
understand the ethical approaches 
taken by the Group to ensure that 
it acts as and is a responsible 
corporate citizen

•  Lean manufacturing continues to 

supply quality, compliant, products 
whilst improving agility and 
scalability to cater for demand 
shifts and opportunities to further 
contain underlying costs

•  Failure to comply with regulations 

•  The Group’s Code of Conduct and 

could result in investigations and the 
enforcement of financial or regulatory 
censure

•  Criminal investigation resulting from 
allegations of improper behaviour 
have the potential for reputational 
damage regardless of eventual 
outcome, potentially impacting the 
Group’s relationship and sentiment 
with external stakeholders including 
investors and financial institutions
•  The cost of defending any allegations 
can be significant, with no guarantee 
of recovery of these costs in the event 
of a successful defence

•  Investigations or allegations of 

wrongdoing can result in significant 
requirement for management time, 
potentially reducing focus on other 
operational matters

•  Loss of manufacturing capacity could 
impact the Group’s ability to meet 
short-term production demands

•  Failure to supply markets could result 
in loss of short-term sales volume, 
with the additional risk of impacts to 
loss of consumer loyalty potentially 
impacting longer-term volumes
•  Product quality issues could impact 
customer satisfaction, potentially 
damaging brand equity and future 
sales where negative media coverage 
is received

•  Failure to achieve expected cost 
saving initiatives could result in 
reduced margin and profitability

•  A lack of availability of raw materials 
could impact the achievement of 
planned manufacturing capacity, 
potentially impacting short-term 
supply to markets

•  Key ESG related risks exist in our 

raw material and component supply 
chains. Failure to manage these risks 
could cause reputational damage to 
the Group 

values articulate the behaviours we 
expect from all our people, with 
compliance certified by management 
across the business

•  The Group’s policies and standards 

mandate that employees must comply 
with legislation relevant to both a UK 
listed company and to local law

•  Expertise at Group and local level for 
areas of legal compliance to provide 
advice and support in the 
development of policy, process, 
training, and monitoring, including 
international sanctions

•  In the event of an investigation 
(which may or may not result in 
actions against us), we cooperate fully 
with the relevant authority and will 
continue to do so

•  The Group supports and promotes the 

prevention of youth access to its 
products

•  Robust demand planning process, and 
supply chain management enhanced 
with increased planning cycle 
frequency and review aligned to 
changing market environment

•  Creation of additional safety stocks 

for non-leaf materials at the 
beginning of the pandemic and 
ongoing management of 
requirements aligned to sales forecast

•  Production capacity planning 

includes continuity measures in the 
event of machine failure or site issue

•  Leaf and raw material supply 

processes are in place covering both 
continuity risks and ESG related 
matters including farmer welfare, 
agronomy, and human rights and 
child labour issues with continuous 
improvements on an ongoing basis
•  Ongoing supplier reviews undertaken 
to best ensure continuity of supply, 
with additional review and learnings 
from COVID-19 experience to date 
incorporated into business processes

•  The Group continues to act in 
accordance with both legal 
requirements and the principles of 
being a responsible manufacturer

www.imperialbrandsplc.com

51

PRINCIPAL RISKS AND UNCERTAINTIES CONTINUED

PRINCIPAL RISK

CHANGE IN YEAR

People and organisation

COVID-19 related changes

Inability to attract, retain, and develop 
required capabilities to achieve strategic 
objectives in a safe working environment 
and a positive culture aligned to the 
changing multi-category business and 
the welfare of its employees

Risk profile

•  Throughout the pandemic the Group’s priority has been the safety of its 

people with standards employed across all our operations that exceed local 
requirements and best ensure the welfare of our people

•  Additional costs associated with the decision to ensure our people work 
in an environment that maintains their safety over and above regulatory 
requirements have been incurred during the current pandemic and these 
will continue until the risk has resided

•  The restrictions in place during the pandemic place pressure on the ability 
to deliver training and development to our people. Steps have been taken to 
provide extensive online learning and development opportunities to ensure 
our people remain supported and engaged

Other changes

•  The Group values the benefits that diversity of thinking brings to the 
organisation. In the year the Group has actively promoted diversity 
initiatives across its global operations and will continue to ensure that 
society is fairly represented within our business

Financial  
management

Effective financial management is a 
foundation of our success. Failure to 
ensure effective financial control and 
stewardship could result in a failure to 
manage costs, and customer default

Risk profile

COVID-19 related changes

•  The impacts of COVID-19 have increased the risk of customer default with 

many businesses suffering significant short-term reductions in income and 
cash flow with further future impacts possible

•  The need to raise public finances following the cost of the COVID-19 

pandemic may increase the likelihood of changes in tax legislation, and/or 
an increased propensity for regulators to investigate large corporates in the 
hope of achieving additional tax revenues and fines. These challenges may 
result from differences of opinion or changes in regulator interpretation of 
tax legislation in place with which the Group considers itself to be compliant

52

Imperial Brands | Annual Report and Accounts 2020

IMPACT

MITIGATION

OPPORTUNITY

•  The Group fails to achieve operational 

•  COVID-19 related safety measures, 

•  In many of our locations the Group 

or strategic objectives as a result of a 

including employees working from 

has been recognised as an 

misalignment of skills and 

home, social distancing in Group 

employer demonstrating the 

capabilities

•  Organisational culture and mindset 

fail to facilitate the requirements of 

a business operating in new and fast 

changing categories

•  Failure to ensure safe working 

practices, appropriate environment 

and culture, and the required personal 

support to ensure the safety and 

locations, provision of quality PPE 

prioritisation of employee welfare 

protection, employee testing, safe 

in the current pandemic, creating a 

employee transportation, and 

welfare support measures have 

been put in place

work environment which is often 

safer than the relative controls in 

place outside of our premises

•  Capability requirements and gaps 

•  Increased attractiveness of Imperial 

identified, with actions taken both 

as an employer of choice for both 

locally and at Group level to address 

current and potential employees 

short and medium-term requirements

through promotion of diverse 

wellbeing of our people and others 

•  Tailored recruitment approach and 

working with the Group

remuneration for specific capability 

culture, personal development, 

and wellbeing initiatives

•  Loss of life, or serious injury/illness to 

employee or other individual working 

requirements to align with external 

•  Achievement of Group strategy, 

market have proven successful

and development of multi-category 

with/for IMB

•  Financial penalty, censure, or 

prosecution for breach of regulations

•  Interruption of Group operations 

(notably manufacturing) resulting 

from significant incident or failure to 

comply with regulations

•  Cultural change continues to be 

addressed within Group change 

programmes to create a fit for the 

future environment

•  Changes in structural reporting have 

brought our people agenda, employee 

welfare, health and safety, and 

business enhanced by attraction 

and retention of requisite 

capabilities and mindset

•  Continued promotion of our safety 

culture facilitates the associated 

benefits of reduced lost working 

time, and operational effectiveness

communications together, facilitating 

•  Supports attractiveness of Imperial 

effective cultural change

•  Health and safety policies, procedures, 

training, and monitoring in place

•  Employee wellbeing support in place 

across the business

as an employer of choice for both 

current and potential employees 

through promotion of a safe and 

enabling work environment and the 

provision of wellbeing initiatives

•  Incorrect, inaccurate, or misleading 

•  The Group has a structured financial 

•  Effective financial management 

financial or management reporting 

forecasting and reporting process

enables the Group to deliver on 

cost management, ensure the most 

effective use of working capital in 

its allocation of investments, and 

provide strong oversight to ensure 

commercial decisions result in the 

realisation of strong cash flow.

•  In line with the Board’s risk 

appetite our intention is to ensure 

compliance with tax legislation. 

The implementation of effective 

and appropriate tax controls 

facilitates the benefits we achieve 

from being an ethical business

results in poor decision making and/

or inability to achieve financial targets

•  Financial reporting extensively 

reviewed and differences explained

•  Inability to meet or manage external 

•  Expenditure managed by delegated 

expectations impacts investor 

confidence and share price

•  Write-off of customer debt results in 

material loss

authorities, and systemised 

investment application process

•  Approval of credit limits by Group 

Finance and monthly reporting of 

•  Lack of appropriate expertise impacts 

outstanding balances (further 

ability to manage financial risks

measures implemented from start of 

•  Management decision process 

pandemic)

impacted by inaccuracies or 

•  Staff aware of Group policy and 

misinterpretation of available data

standards in relation to inside 

•  Failure to comply with tax regulations, 

information and public disclosure

could result in investigations and the 

•  Group tax policies, processes and 

enforcement of financial or regulatory 

standards include delegated 

censure. Additionally, reputational 

authorities and matters to be reported 

damage could occur as a result of 

to the Group. This best assures 

investigations, regardless of outcome, 

standards across the Group and 

impacting the Group’s relationship 

ensures the appropriate involvement 

with external stakeholders

of Group or external experts in local 

matters when required

•  Publicity relating to tax investigations 

could increase the likelihood of further 

regulators commencing their own 

investigations further increasing the 

potential costs of defending accusations

PERFORMANCEPRINCIPAL RISK

CHANGE IN YEAR

People and organisation

COVID-19 related changes

Inability to attract, retain, and develop 

•  Throughout the pandemic the Group’s priority has been the safety of its 

required capabilities to achieve strategic 

people with standards employed across all our operations that exceed local 

objectives in a safe working environment 

requirements and best ensure the welfare of our people

and a positive culture aligned to the 

changing multi-category business and 

the welfare of its employees

•  Additional costs associated with the decision to ensure our people work 

in an environment that maintains their safety over and above regulatory 

requirements have been incurred during the current pandemic and these 

Risk profile

will continue until the risk has resided

•  The restrictions in place during the pandemic place pressure on the ability 

to deliver training and development to our people. Steps have been taken to 

provide extensive online learning and development opportunities to ensure 

our people remain supported and engaged

Other changes

•  The Group values the benefits that diversity of thinking brings to the 

organisation. In the year the Group has actively promoted diversity 

initiatives across its global operations and will continue to ensure that 

society is fairly represented within our business

Financial  

management

Effective financial management is a 

foundation of our success. Failure to 

COVID-19 related changes

•  The impacts of COVID-19 have increased the risk of customer default with 

many businesses suffering significant short-term reductions in income and 

cash flow with further future impacts possible

ensure effective financial control and 

•  The need to raise public finances following the cost of the COVID-19 

stewardship could result in a failure to 

pandemic may increase the likelihood of changes in tax legislation, and/or 

manage costs, and customer default

an increased propensity for regulators to investigate large corporates in the 

Risk profile

hope of achieving additional tax revenues and fines. These challenges may 

result from differences of opinion or changes in regulator interpretation of 

tax legislation in place with which the Group considers itself to be compliant

Used to denote where COVID-19 has an increased 
impact, and also where a mitigation has been 
implemented specifically due to COVID-19.

IMPACT

MITIGATION

OPPORTUNITY

•  In many of our locations the Group 

has been recognised as an 
employer demonstrating the 
prioritisation of employee welfare 
in the current pandemic, creating a 
work environment which is often 
safer than the relative controls in 
place outside of our premises

•  Increased attractiveness of Imperial 
as an employer of choice for both 
current and potential employees 
through promotion of diverse 
culture, personal development, 
and wellbeing initiatives

•  Achievement of Group strategy, 

and development of multi-category 
business enhanced by attraction 
and retention of requisite 
capabilities and mindset

•  Continued promotion of our safety 
culture facilitates the associated 
benefits of reduced lost working 
time, and operational effectiveness
•  Supports attractiveness of Imperial 
as an employer of choice for both 
current and potential employees 
through promotion of a safe and 
enabling work environment and the 
provision of wellbeing initiatives

•  Effective financial management 
enables the Group to deliver on 
cost management, ensure the most 
effective use of working capital in 
its allocation of investments, and 
provide strong oversight to ensure 
commercial decisions result in the 
realisation of strong cash flow.

•  In line with the Board’s risk 

appetite our intention is to ensure 
compliance with tax legislation. 
The implementation of effective 
and appropriate tax controls 
facilitates the benefits we achieve 
from being an ethical business

•  The Group fails to achieve operational 
or strategic objectives as a result of a 
misalignment of skills and 
capabilities

•  Organisational culture and mindset 
fail to facilitate the requirements of 
a business operating in new and fast 
changing categories

•  Failure to ensure safe working 

practices, appropriate environment 
and culture, and the required personal 
support to ensure the safety and 
wellbeing of our people and others 
working with the Group

•  Loss of life, or serious injury/illness to 
employee or other individual working 
with/for IMB

•  Financial penalty, censure, or 

prosecution for breach of regulations

•  Interruption of Group operations 

(notably manufacturing) resulting 
from significant incident or failure to 
comply with regulations

•  Incorrect, inaccurate, or misleading 
financial or management reporting 
results in poor decision making and/
or inability to achieve financial targets
•  Inability to meet or manage external 

expectations impacts investor 
confidence and share price

•  Write-off of customer debt results in 

material loss

•  Lack of appropriate expertise impacts 

ability to manage financial risks

•  Management decision process 
impacted by inaccuracies or 
misinterpretation of available data
•  Failure to comply with tax regulations, 
could result in investigations and the 
enforcement of financial or regulatory 
censure. Additionally, reputational 
damage could occur as a result of 
investigations, regardless of outcome, 
impacting the Group’s relationship 
with external stakeholders

•  Publicity relating to tax investigations 
could increase the likelihood of further 
regulators commencing their own 
investigations further increasing the 
potential costs of defending accusations

•  COVID-19 related safety measures, 
including employees working from 
home, social distancing in Group 
locations, provision of quality PPE 
protection, employee testing, safe 
employee transportation, and 
welfare support measures have 
been put in place

•  Capability requirements and gaps 
identified, with actions taken both 
locally and at Group level to address 
short and medium-term requirements

•  Tailored recruitment approach and 
remuneration for specific capability 
requirements to align with external 
market have proven successful
•  Cultural change continues to be 
addressed within Group change 
programmes to create a fit for the 
future environment

•  Changes in structural reporting have 
brought our people agenda, employee 
welfare, health and safety, and 
communications together, facilitating 
effective cultural change

•  Health and safety policies, procedures, 

training, and monitoring in place
•  Employee wellbeing support in place 

across the business

•  The Group has a structured financial 
forecasting and reporting process

•  Financial reporting extensively 

reviewed and differences explained
•  Expenditure managed by delegated 

authorities, and systemised 
investment application process
•  Approval of credit limits by Group 
Finance and monthly reporting of 
outstanding balances (further 
measures implemented from start of 
pandemic)

•  Staff aware of Group policy and 
standards in relation to inside 
information and public disclosure
•  Group tax policies, processes and 

standards include delegated 
authorities and matters to be reported 
to the Group. This best assures 
standards across the Group and 
ensures the appropriate involvement 
of Group or external experts in local 
matters when required

www.imperialbrandsplc.com

53

PRINCIPAL RISKS AND UNCERTAINTIES CONTINUED

PRINCIPAL RISK

Market execution

CHANGE IN YEAR

COVID-19 related changes

Continued successful operational 
execution within our markets is the 
key driver of business performance. 
Failure to manage market risks impacts 
achievement of Group strategy

Risk profile

•  Geo-political impacts have been identified during the pandemic. The ability 
for rational engagement with regulators, both local and national, and the 
speed of regulatory change is varied across the Group’s diverse 
commercial footprint

•  The increase in consumer price consciousness during the period has 
highlighted the value of effective brand management in market. The 
strength and relevance of our brands is important for retaining existing 
consumers and attracting new consumers

Other changes

•  Should the UK government fail to avoid a no-deal Brexit, the resultant 

implementation of WTO tariffs has potential impacts on our local operations 
These impacts would crystallise in the coming year

•  The activation of NGP products in market, and the related management 

focus to achieve targets aligned to external expectations, has reduced in the 
year with the rebalancing of NGP ambition, enabling greater focus on the 
core tobacco category

•  The implementation of EU track and trace requirements within markets has 
added additional complexity and critical dependencies in both internal and 
external processes and relationship 

Innovation

COVID-19 related changes

Innovation and product development 
ensure that our portfolio of products 
continues to be attractive to consumers. 
Failure to develop products aligned to 
consumer preferences will result in lower 
volumes and market share

Risk profile

•  In seeking value from their consumption, price conscious customers will 
increasingly trial alternative nicotine products. The emergence of vape, 
heated tobacco, and oral nicotine in market offers the Group longer-term 
opportunities in these categories

Other changes

•  The rebalancing of focus between the Group’s product categories in line with 

the current NGP ambition has reduced the short-term pace of product 
innovation and reduced the profile of related risks

•  Innovation of NGP products has continued with developments in our oral 
and heated tobacco categories. Structural changes in our innovation hub 
have been successfully managed

54

Imperial Brands | Annual Report and Accounts 2020

IMPACT

MITIGATION

OPPORTUNITY

•  Failure to comply with EUTPD 

•  Track and trace project team 

•  The continuation of our successful 

requirements or related system failure 

expertise, along with specialist IT 

market execution strategy is 

could result in an inability to supply 

resources have been made available 

critical to the success of the 

European markets

to ensure that early implementation 

business. Ensuring brand 

oversight of Group level impacts

•  Our agility enables our markets to 

•  The failure of the UK government to 

negotiate a Brexit deal will result in 

manner

issues are resolved in a timely 

the adoption of WTO tariffs impacting 

•  Management strategy in place to 

costs despite robust mitigation plans

manage short-term Brexit 

•  Failure to maintain or grow brand 

equity could result in reduced 

attractiveness to consumers and 

transition risks with ongoing 

strategic  review and local 

related reduction in sales

•  Brand strength is continually 

•  Geo-political risks exist across the 

Group’s diverse footprint. These 

include political impacts, civil unrest, 

monitored, with expert teams in place 

to develop and drive brand 

proposition and initiatives

climate risks, and in the case of the 

•  Local management continually 

US market the risk that political 

change increases the pace of 

monitor geo-political risk with 

support from specialist Group 

regulatory change. These risks can 

functions such as our Security team. 

impact ability to supply and execute 

The potential impacts arising from 

as planned in markets with the 

these risks have mitigation plans in 

pandemic notably highlighting the 

place, and lessons learned during the 

impacts local regulators can have on 

recent pandemic have been 

continuity of operations

implemented

activation at a local level and 

satisfying customer needs 

facilitates the continuation of 

customer loyalty and the potential 

for growth in our brands, customer 

base, and sales volumes

proactively identify and react to 

changes in market dynamics, 

resolve issues encountered, and 

ensure the right product portfolio 

is available for adult smokers

•  If the Group’s product portfolio fails 

•  Innovation processes are designed to 

•  The development of innovative 

to meet consumer preferences, then 

develop consumer products based 

products that meet and drive 

reduced demand could result in 

upon robust analysis and testing

consumer demands throughout 

lower sales volumes and reduced 

•  Specialist in-house innovation 

their evolving journey

brand equity

function with expertise in product 

•  Speed and quality of innovation 

•  Failure to act upon consumer insights 

development – notably NGP

enables the drumbeat of 

•  Alignment of Group Science and 

consumer activations that ensure 

both brand relevance and 

continued brand loyalty

prevents opportunities from being 

seized and impacts growth

•  Failure to identify IP constraints in 

the innovation of new products could 

impact development/or launch 

limiting the ability to respond to 

competitor offerings

Innovation processes

•  IP risks are managed by subject 

matter experts within the Group, 

ensuring protection of our own 

innovations and best enabling the 

development process

•  Potential cost savings arising from 

innovations may not be realised as 

•  The rebalancing of short-term 

innovation goals in line with the 

planned where product developments 

are delayed or not completed

Group’s current NGP ambition reduces 

the risks associated with new product 

•  Significant costs can be incurred in 

development

the product development process. 

Failure to realise the benefit of 

innovation or development, or to 

obtain revenue streams from IP, could 

impact Group profits and incur 

opportunity costs where alternative 

investments are impacted by capital 

allocation decisions

PERFORMANCEPRINCIPAL RISK

Market execution

CHANGE IN YEAR

COVID-19 related changes

Continued successful operational 

•  Geo-political impacts have been identified during the pandemic. The ability 

execution within our markets is the 

for rational engagement with regulators, both local and national, and the 

key driver of business performance. 

speed of regulatory change is varied across the Group’s diverse 

Failure to manage market risks impacts 

commercial footprint

achievement of Group strategy

Risk profile

•  The increase in consumer price consciousness during the period has 

highlighted the value of effective brand management in market. The 

strength and relevance of our brands is important for retaining existing 

consumers and attracting new consumers

Other changes

•  Should the UK government fail to avoid a no-deal Brexit, the resultant 

implementation of WTO tariffs has potential impacts on our local operations 

These impacts would crystallise in the coming year

•  The activation of NGP products in market, and the related management 

focus to achieve targets aligned to external expectations, has reduced in the 

year with the rebalancing of NGP ambition, enabling greater focus on the 

core tobacco category

•  The implementation of EU track and trace requirements within markets has 

added additional complexity and critical dependencies in both internal and 

external processes and relationship 

Innovation

COVID-19 related changes

Innovation and product development 

•  In seeking value from their consumption, price conscious customers will 

ensure that our portfolio of products 

increasingly trial alternative nicotine products. The emergence of vape, 

continues to be attractive to consumers. 

heated tobacco, and oral nicotine in market offers the Group longer-term 

Failure to develop products aligned to 

opportunities in these categories

consumer preferences will result in lower 

volumes and market share

Other changes

Risk profile

•  The rebalancing of focus between the Group’s product categories in line with 

the current NGP ambition has reduced the short-term pace of product 

innovation and reduced the profile of related risks

•  Innovation of NGP products has continued with developments in our oral 

and heated tobacco categories. Structural changes in our innovation hub 

have been successfully managed

Used to denote where COVID-19 has an increased 
impact, and also where a mitigation has been 
implemented specifically due to COVID-19.

IMPACT

MITIGATION

OPPORTUNITY

•  Failure to comply with EUTPD 

•  Track and trace project team 

•  The continuation of our successful 

market execution strategy is 
critical to the success of the 
business. Ensuring brand 
activation at a local level and 
satisfying customer needs 
facilitates the continuation of 
customer loyalty and the potential 
for growth in our brands, customer 
base, and sales volumes

•  Our agility enables our markets to 
proactively identify and react to 
changes in market dynamics, 
resolve issues encountered, and 
ensure the right product portfolio 
is available for adult smokers

•  The development of innovative 
products that meet and drive 
consumer demands throughout 
their evolving journey

•  Speed and quality of innovation 

enables the drumbeat of 
consumer activations that ensure 
both brand relevance and 
continued brand loyalty

expertise, along with specialist IT 
resources have been made available 
to ensure that early implementation 
issues are resolved in a timely 
manner

•  Management strategy in place to 

manage short-term Brexit 
transition risks with ongoing 
strategic  review and local 
oversight of Group level impacts

•  Brand strength is continually 

monitored, with expert teams in place 
to develop and drive brand 
proposition and initiatives

•  Local management continually 
monitor geo-political risk with 
support from specialist Group 
functions such as our Security team. 
The potential impacts arising from 
these risks have mitigation plans in 
place, and lessons learned during the 
recent pandemic have been 
implemented

•  Innovation processes are designed to 
develop consumer products based 
upon robust analysis and testing

•  Specialist in-house innovation 

function with expertise in product 
development – notably NGP

•  Alignment of Group Science and 

Innovation processes

•  IP risks are managed by subject 
matter experts within the Group, 
ensuring protection of our own 
innovations and best enabling the 
development process

•  The rebalancing of short-term 

innovation goals in line with the 
Group’s current NGP ambition reduces 
the risks associated with new product 
development

requirements or related system failure 
could result in an inability to supply 
European markets

•  The failure of the UK government to 
negotiate a Brexit deal will result in 
the adoption of WTO tariffs impacting 
costs despite robust mitigation plans

•  Failure to maintain or grow brand 
equity could result in reduced 
attractiveness to consumers and 
related reduction in sales

•  Geo-political risks exist across the 
Group’s diverse footprint. These 
include political impacts, civil unrest, 
climate risks, and in the case of the 
US market the risk that political 
change increases the pace of 
regulatory change. These risks can 
impact ability to supply and execute 
as planned in markets with the 
pandemic notably highlighting the 
impacts local regulators can have on 
continuity of operations

•  If the Group’s product portfolio fails 
to meet consumer preferences, then 
reduced demand could result in 
lower sales volumes and reduced 
brand equity

•  Failure to act upon consumer insights 
prevents opportunities from being 
seized and impacts growth

•  Failure to identify IP constraints in 

the innovation of new products could 
impact development/or launch 
limiting the ability to respond to 
competitor offerings

•  Potential cost savings arising from 
innovations may not be realised as 
planned where product developments 
are delayed or not completed

•  Significant costs can be incurred in 
the product development process. 
Failure to realise the benefit of 
innovation or development, or to 
obtain revenue streams from IP, could 
impact Group profits and incur 
opportunity costs where alternative 
investments are impacted by capital 
allocation decisions

www.imperialbrandsplc.com

55

PRINCIPAL RISKS AND UNCERTAINTIES CONTINUED

PRINCIPAL RISK

CHANGE IN YEAR

Financial and other reporting

COVID-19 related changes

The Group’s ability to provide accurate, 
balanced, and timely reporting, in line 
with regulatory requirements, increases 
investor and wider stakeholder 
confidence in the integrity of the Group 
and its internal control frameworks

Risk profile

•  In line with other organisations the Group has completed reporting periods 
with our people working from their home environment. Systems, processes, 
capabilities, and personal effort, along with positive action taken from 
learnings, have ensured that reporting requirements continue to be delivered

Capital allocation

COVID-19 related changes

Failure to maintain strong cash flow and 
liquidity positions could reduce the 
Group’s ability to deliver shareholder 
returns, invest behind the business, or to 
repay debt

Risk profile

•  In common with other organisations the Group is subject to increasing 
analysis of its continued viability in more uncertain times. The Group 
continues to manage its working capital and liquidity in an effective and 
proactive manner

Changes in year

•  Successful fund-raising initiatives were completed ahead of COVID-19, 

improving the Group’s long-term liquidity at a reduced average cost of financing

•  The potential impacts of Brexit have been assessed and mitigating 

actions implemented

56

Imperial Brands | Annual Report and Accounts 2020

IMPACT

MITIGATION

OPPORTUNITY

•  Error or omission in externally 

•  Standard instructions, guidelines and 

•  Investor confidence in the Group’s 

reported information, including 

timetables are communicated

financial and non-financial reporting, 

impacts investor and wider market 

confidence

•  Procedures in place for key activities 

including reconciliation and review 

by subject matter experts across the 

•  Errors in consolidation process results 

business (financial and non-financial 

ability to deliver its strategy is in 

part influenced by the confidence 

they have in the integrity and 

transparency of financial reporting 

and related communications

in escalation of issues raised by 

information)

external audit and possible 

qualification of financial accounts

•  Group has implemented specific 

structured processes and controls for 

•  Failure to comply with reporting 

financial reporting 

requirements (notably external 

financial reporting requirements 

including UK Companies Act, UKLA, 

IFRS) results in penalty, regulatory 

censure, and reputational damage

•  Financial accounts impacted by lack 

of understanding of the statutory 

reporting impact of business 

transactions

•  The impact of new reporting 

requirements and impact upon 

the Group’s results is proactively 

managed

•  Regular updates and review of 

financial information discussed 

between Group Tax, Treasury, and 

Group Reporting to ensure appropriate 

and effective treatment of 

•  Failure to accurately record and report 

transactions, including derivatives

foreign exchange rate fluctuations 

impacts profit

•  Failure to identify and account for 

taxation liabilities or incorrect 

reporting (direct or indirect tax) 

results in investigation 

•  Failure to maintain cash flows could 

•  We have a strong focus on cash 

•  Maintaining an efficient capital 

impact the Group’s ability to pay down 

generation supported by Group 

structure allows the Group to 

debt, impacting covenants, credit 

guidance and governance processes

maintain an effective cost of 

ratings, bank bond, and investor 

confidence

•  Appropriate authority and 

accountability in place for 

•  Reduced ability to invest in initiatives

investments and capital expenditure, 

capital to support and generate 

additional returns on investments 

and capital outlays/expenditure

including achievement of required 

•  The Group separates its financing 

•  A fall in certain of our credit ratings 

would raise the cost of our existing 

return criteria

committed funding and is likely to 

•  Cash flows, financing requirements 

raise the cost of future funding and 

and key rating agency metrics are 

affect our ability to raise debt

•  Adverse movements in interest rates 

could result in higher funding costs 

regularly forecast and updated in line 

with performance and expectations to 

manage future financing needs and 

decisions from its interest rate risk 

management decisions and 

therefore has flexibility to take 

advantage of advantageous 

interest rate movements should it 

wish to do so

and cash outflows

optimise cost and availability

•  Given the high cash conversion 

•  Failure of a financial counterparty 

(e.g. when holding cash deposits and/

or derivatives) is likely to result in a 

•  The Treasury function operates in 

accordance with the terms of 

reference and delegated authorities 

that the Group has delivered/

delivers, this provides the Board/

management with cash flexibility 

financial and cash impact

set out by the Board, with independent 

and optionality

oversight from the Treasury 

Committee

•  The Group has investment grade 

credit ratings from the main credit 

rating agencies, which supports it to 

access financing in the global debt 

capital markets

PERFORMANCEPRINCIPAL RISK

CHANGE IN YEAR

Financial and other reporting

COVID-19 related changes

The Group’s ability to provide accurate, 

•  In line with other organisations the Group has completed reporting periods 

balanced, and timely reporting, in line 

with our people working from their home environment. Systems, processes, 

with regulatory requirements, increases 

capabilities, and personal effort, along with positive action taken from 

investor and wider stakeholder 

learnings, have ensured that reporting requirements continue to be delivered

confidence in the integrity of the Group 

and its internal control frameworks

Risk profile

Capital allocation

COVID-19 related changes

Failure to maintain strong cash flow and 

•  In common with other organisations the Group is subject to increasing 

liquidity positions could reduce the 

analysis of its continued viability in more uncertain times. The Group 

Group’s ability to deliver shareholder 

continues to manage its working capital and liquidity in an effective and 

returns, invest behind the business, or to 

proactive manner

repay debt

Risk profile

Changes in year

•  Successful fund-raising initiatives were completed ahead of COVID-19, 

improving the Group’s long-term liquidity at a reduced average cost of financing

•  The potential impacts of Brexit have been assessed and mitigating 

actions implemented

Used to denote where COVID-19 has an increased 
impact, and also where a mitigation has been 
implemented specifically due to COVID-19.

IMPACT

MITIGATION

OPPORTUNITY

•  Standard instructions, guidelines and 

timetables are communicated

•  Procedures in place for key activities 
including reconciliation and review 
by subject matter experts across the 
business (financial and non-financial 
information)

•  Group has implemented specific 

structured processes and controls for 
financial reporting 

•  The impact of new reporting 

requirements and impact upon 
the Group’s results is proactively 
managed

•  Regular updates and review of 

financial information discussed 
between Group Tax, Treasury, and 
Group Reporting to ensure appropriate 
and effective treatment of 
transactions, including derivatives

•  Error or omission in externally 
reported information, including 
financial and non-financial reporting, 
impacts investor and wider market 
confidence

•  Errors in consolidation process results 

in escalation of issues raised by 
external audit and possible 
qualification of financial accounts

•  Failure to comply with reporting 
requirements (notably external 
financial reporting requirements 
including UK Companies Act, UKLA, 
IFRS) results in penalty, regulatory 
censure, and reputational damage
•  Financial accounts impacted by lack 
of understanding of the statutory 
reporting impact of business 
transactions

•  Failure to accurately record and report 
foreign exchange rate fluctuations 
impacts profit

•  Failure to identify and account for 
taxation liabilities or incorrect 
reporting (direct or indirect tax) 
results in investigation 

•  Failure to maintain cash flows could 

impact the Group’s ability to pay down 
debt, impacting covenants, credit 
ratings, bank bond, and investor 
confidence

•  Reduced ability to invest in initiatives
•  A fall in certain of our credit ratings 
would raise the cost of our existing 
committed funding and is likely to 
raise the cost of future funding and 
affect our ability to raise debt

•  Adverse movements in interest rates 
could result in higher funding costs 
and cash outflows

•  We have a strong focus on cash 
generation supported by Group 
guidance and governance processes

•  Appropriate authority and 
accountability in place for 
investments and capital expenditure, 
including achievement of required 
return criteria

•  Cash flows, financing requirements 
and key rating agency metrics are 
regularly forecast and updated in line 
with performance and expectations to 
manage future financing needs and 
optimise cost and availability

•  Failure of a financial counterparty 

•  The Treasury function operates in 

(e.g. when holding cash deposits and/
or derivatives) is likely to result in a 
financial and cash impact

accordance with the terms of 
reference and delegated authorities 
set out by the Board, with independent 
oversight from the Treasury 
Committee

•  The Group has investment grade 

credit ratings from the main credit 
rating agencies, which supports it to 
access financing in the global debt 
capital markets

•  Investor confidence in the Group’s 
ability to deliver its strategy is in 
part influenced by the confidence 
they have in the integrity and 
transparency of financial reporting 
and related communications

•  Maintaining an efficient capital 
structure allows the Group to 
maintain an effective cost of 
capital to support and generate 
additional returns on investments 
and capital outlays/expenditure
•  The Group separates its financing 

decisions from its interest rate risk 
management decisions and 
therefore has flexibility to take 
advantage of advantageous 
interest rate movements should it 
wish to do so

•  Given the high cash conversion 
that the Group has delivered/
delivers, this provides the Board/
management with cash flexibility 
and optionality

www.imperialbrandsplc.com

57

PRINCIPAL RISKS AND UNCERTAINTIES CONTINUED

PRINCIPAL RISK

CHANGE IN YEAR

Delivery of transformation  
projects

The ability to deliver organisational 
change can create significant commercial 
advantage. Failure to deliver the required 
change initiatives could result in lost 
competitive advantage and future 
inability to meet legal and regulatory 
requirements

Risk profile

COVID-19 related changes

•  During the pandemic the Group’s need to be agile and adapt to the changing 
environment, both internal and external, resulted in controlled short-term 
process changes notably production planning. The lessons learned and the 
positive impacts of these changes are being evaluated as part of wider 
process design initiatives

Changes in year

•  The delivery of change projects continued during the pandemic to deliver 

both legal and regulatory requirements, and increased operational 
effectiveness. Changes in operating model design complemented and 
facilitated the increased agility required to respond to changing 
commercial pressures

Litigation

COVID-19 related changes

Similar to other corporates litigation and 
other claims are pending against the 
Group. The interpretation of law 
(including taxation) and the related 
judgements taken in relation to these 
laws can lead to dispute or investigation

Risk profile

•  The risk of regulatory disruption increases in periods of recession or deficit 

of public funds. The Group has taken steps to improve and assure the 
ongoing design of its control frameworks to maintain its compliance with 
legal and regulatory requirements

Changes in year

•  The risk of litigation in relation to vaping products in the US continues to 
increase. Significant actions are being taken against competitors which 
could set precedents that could impact the Group

58

Imperial Brands | Annual Report and Accounts 2020

IMPACT

MITIGATION

OPPORTUNITY

•  Failure to meet project timelines or 

•  Robust business case approval 

•  Successful delivery of key 

key milestones results in reputational 

process in place with wide 

damage and/or increased 

implementation cost and 

potential penalties

•  Budgeted savings/returns not 

stakeholder input

•  Appropriate steering committee 

structure, project reporting, and 

ExCom reporting in place, with 

achieved in key strategic projects

cross-functional involvement

•  Non-achievement of strategic 

•  Project benefits realisation verified 

objectives, resulting in loss of investor 

at key project milestones

and market confidence

•  Reporting of incorrect or 

•  Resource requirements constantly 

reviewed, with specialist project 

unsubstantiated benefits realisation

management resource employed on 

•  Cost cutting results in inefficiencies 

key strategic projects

(short/medium term) and unintended 

increasing costs within the business 

organisational change projects 

improves the efficiency and 

effectiveness of the Group to 

achieve its strategic goals, and 

ensures the continued allocation of 

working capital to value adding 

initiatives

•  COVID-19 learnings offer the 

opportunity to better understand 

where short-term process changes 

and rationalisations can be 

adopted to improve the long-term 

efficiency of the operating model

•  If any claim against the Group was to 

•  We employ internal and external 

•  N/A

be successful, it might result in a 

lawyers specialising in the defence of 

significant liability for damages and 

product liability and other litigation.  

might lead to further claims against us

To date, no tobacco litigation claim 

•  ESG related risks exist within the 

Group’s supply chain, notably the 

brought against the Group has been 

successful and/or resulted in the 

risks associated with potential human 

recovery of damages

rights abuses within the supply chain 

•  Advice is provided to prevent causes 

(e.g. leaf farming in developing 

of litigation, along with guidance on 

countries). Failure to manage these 

defence strategies to direct and 

risks could result in legal proceedings, 

manage litigation risk and monitor 

criminal investigation, financial loss, 

potential claims around the Group

and significant reputational damage

•  Risk assessments are completed and 

•  Regardless of the outcome, the 

risk management frameworks 

costs of defending such claims 

implemented across the business to 

can be substantial and may not be 

facilitate legal and regulatory 

fully recoverable

compliance and reduce the risk of 

related litigation

•  A successful claim against a 

competitor could result in an 

increased likelihood of similar 

claims against the Group

•  The reputational damage arising from 

investigations or allegations of 

non-compliance could be of greater 

impact than the penalties or actions 

related to the matter itself

PERFORMANCEPRINCIPAL RISK

CHANGE IN YEAR

Delivery of transformation  

COVID-19 related changes

projects

The ability to deliver organisational 

change can create significant commercial 

advantage. Failure to deliver the required 

change initiatives could result in lost 

competitive advantage and future 

inability to meet legal and regulatory 

requirements

Risk profile

•  During the pandemic the Group’s need to be agile and adapt to the changing 

environment, both internal and external, resulted in controlled short-term 

process changes notably production planning. The lessons learned and the 

positive impacts of these changes are being evaluated as part of wider 

process design initiatives

Changes in year

•  The delivery of change projects continued during the pandemic to deliver 

both legal and regulatory requirements, and increased operational 

effectiveness. Changes in operating model design complemented and 

facilitated the increased agility required to respond to changing 

commercial pressures

Litigation

COVID-19 related changes

Similar to other corporates litigation and 

•  The risk of regulatory disruption increases in periods of recession or deficit 

other claims are pending against the 

of public funds. The Group has taken steps to improve and assure the 

Group. The interpretation of law 

ongoing design of its control frameworks to maintain its compliance with 

(including taxation) and the related 

legal and regulatory requirements

judgements taken in relation to these 

laws can lead to dispute or investigation

Changes in year

Risk profile

•  The risk of litigation in relation to vaping products in the US continues to 

increase. Significant actions are being taken against competitors which 

could set precedents that could impact the Group

Used to denote where COVID-19 has an increased 
impact, and also where a mitigation has been 
implemented specifically due to COVID-19.

IMPACT

MITIGATION

OPPORTUNITY

•  Failure to meet project timelines or 

key milestones results in reputational 
damage and/or increased 
implementation cost and 
potential penalties

•  Budgeted savings/returns not 

achieved in key strategic projects

•  Robust business case approval 
process in place with wide 
stakeholder input

•  Appropriate steering committee 
structure, project reporting, and 
ExCom reporting in place, with 
cross-functional involvement

•  Non-achievement of strategic 

•  Project benefits realisation verified 

•  Successful delivery of key 

organisational change projects 
improves the efficiency and 
effectiveness of the Group to 
achieve its strategic goals, and 
ensures the continued allocation of 
working capital to value adding 
initiatives

objectives, resulting in loss of investor 
and market confidence
•  Reporting of incorrect or 

unsubstantiated benefits realisation
•  Cost cutting results in inefficiencies 

(short/medium term) and unintended 
increasing costs within the business 

at key project milestones

•  COVID-19 learnings offer the 

•  Resource requirements constantly 
reviewed, with specialist project 
management resource employed on 
key strategic projects

opportunity to better understand 
where short-term process changes 
and rationalisations can be 
adopted to improve the long-term 
efficiency of the operating model

•  We employ internal and external 

•  N/A

lawyers specialising in the defence of 
product liability and other litigation.  
To date, no tobacco litigation claim 
brought against the Group has been 
successful and/or resulted in the 
recovery of damages

•  Advice is provided to prevent causes 
of litigation, along with guidance on 
defence strategies to direct and 
manage litigation risk and monitor 
potential claims around the Group
•  Risk assessments are completed and 

risk management frameworks 
implemented across the business to 
facilitate legal and regulatory 
compliance and reduce the risk of 
related litigation

•  If any claim against the Group was to 
be successful, it might result in a 
significant liability for damages and 
might lead to further claims against us

•  ESG related risks exist within the 
Group’s supply chain, notably the 
risks associated with potential human 
rights abuses within the supply chain 
(e.g. leaf farming in developing 
countries). Failure to manage these 
risks could result in legal proceedings, 
criminal investigation, financial loss, 
and significant reputational damage

•  Regardless of the outcome, the 
costs of defending such claims 
can be substantial and may not be 
fully recoverable

•  A successful claim against a 
competitor could result in an 
increased likelihood of similar 
claims against the Group

•  The reputational damage arising from 

investigations or allegations of 
non-compliance could be of greater 
impact than the penalties or actions 
related to the matter itself

www.imperialbrandsplc.com

59

PRINCIPAL RISKS AND UNCERTAINTIES CONTINUED

LIQUIDITY AND GOING CONCERN

VIABILITY STATEMENT

The Board has reviewed the long-term prospects of the 
Group in order to assess its viability. This review, which 
is based on the business plan which was completed in 
October 2020, incorporated the activities and key risks of 
the Group together with the factors likely to affect the 
Group’s future development, performance, financial 
position, cash flows, liquidity position and borrowing 
facilities as described in the ‘Managing risk’ section of 
this Report on pages 42 to 59.

In addition, we describe in notes 20 and 21 the Group’s 
objectives, policies and processes for managing its capital, 
its financial risk management objectives, details of its 
financial instruments and hedging activities and its 
exposures to market, credit and liquidity risk.

Assessment

In order to report on the long-term viability of the Group, the 
Board reviewed the overall funding capacity and headroom 
available to withstand severe events and carried out a 
robust assessment of the principal risks facing the Group, 
including those that would threaten its business model, 
future performance, solvency or liquidity. The assessment 
assumes that any bank debt maturing in the next three 
years can be re-financed at commercially acceptable terms 
or via our current standby facility. The Board believes that 
three years is an appropriate time horizon given the current 
business portfolio and the limited visibility beyond three 
years. This assessment also included reviewing and 
understanding both the impact and the mitigation factors 
in respect of each of those risks. The viability assessment 
has two parts:

First, the Board considered the period over which it has 
a reasonable expectation that the Group will continue to 
operate and meet its liabilities, taking into account current 
debt facilities and debt headroom; and

Second, it considered the potential impact of severe but 
plausible scenarios over this period, including: 

•  Assessing scenarios for each individual principal risk, for 
example commercial issues and the impact of regulatory 
challenges; and 

•  Assessing scenarios that involve more than one principal 

risk including multi risk scenarios.

This year the risk scenarios included an assessment of the 
possible longer-term impact of COVID-19 on the size and 
shape of the tobacco market. This included assessing the 
impact on the Global Duty Free and Travel Retail arms of 
the business and modelling the ability of the organisation 
to trade through a significant economic downturn 
materially impacting the level of sales. These incremental 
COVID-19 risk scenarios can be found in the preceding 
statement on going concern.

The Group’s policy is to ensure that we always have 
sufficient capital markets funding and committed bank 
facilities in place to meet foreseeable peak borrowing 
requirements. 

The Group’s resilience to different potential scenarios has 
been strengthened by the signing of the Group’s new €3.5 
billion multi-currency revolving credit facility, the sale of 
our Premium Cigar business, where the €1.1 billion of 
proceeds will be used for debt reduction, and the signing 
of €1.7 billion committed 18 month bank facilities.

The Directors have assessed the principal risks of the 
business, including stress testing a range of different 
scenarios on how COVID-19 and some possible 
consequences arising from the pandemic may affect 
the business. These included scenarios which 
examined the implications of: 

•  The impact of governments accelerating duty payments 

as seen in FY20 c.£800 million

•  The permanent removal of 15 per cent and 30 per cent of 
EBITDA from 1 October 2020 because markets become 
closed to tobacco products or there are sustained 
closures to our tobacco manufacturing and supply chains

•  The loss of 10 per cent of current trade receivable 

c.£0.2 billion due to the inability of customers to pay
•  The loss of factoring facilities c.£0.6 billion due to banks 

re-prioritising uses of cash

•  Various scenarios involving the closure of the entire 

factory network over a one, two and three-month period 
from 1 October 2020, with a gradual scaling back to full 
capacity over the subsequent three months. It also 
considered factory network shutdowns over longer 
time periods. 

The scenario testing also considered mitigating actions 
including reductions to capital expenditure and dividend 
payments. There are additional actions that were not 
modelled but could be taken including other cost 
mitigations such as staff redundancies, retrenchment of 
leases, and discussions with lenders about capital structure. 

Under a worst-case scenario, where the largest envisaged 
downside scenarios all take place at the same time and 
taking full use of the capital expenditure and dividend 
payment reduction mitigating actions as described above, 
the Group would have sufficient headroom until March 
2022. The Group believes this worst-case scenario to be 
highly unlikely.

Based on the review of future cash flows covering the 
period through to March 2022, and having assessed the 
principal risks facing the Group, including the current and 
forecast future impacts of the COVID-19 pandemic, the 
Board is of the opinion that the Group as a whole and 
Imperial Brands PLC have adequate resources to meet 
operational needs from the date of this Report through to 
March 2022 and concludes that it is appropriate to prepare 
the financial statements on a going concern basis.

60

Imperial Brands | Annual Report and Accounts 2020

PERFORMANCEFindings

Viability review period

Whilst the Board has no reason to believe the Group will 
not be viable over a longer period, the period over which 
the Board considers it possible to form a reasonable 
expectation as to the Group’s longer-term viability, based 
on the risk and sensitivity analysis undertaken, is the 
three-year period to September 2023. This reflects the 
period used for the Group’s business plans and has been 
selected because, together with the planning process set 
out below, it gives management and the Board sufficient, 
realistic visibility on the future in the context of the 
industry environment. The Board has considered whether 
it is aware of any specific relevant factors beyond the 
three-year horizon and confirmed that there are none. 

The Group’s annual corporate planning processes include 
completion of a strategic review, preparation of a three-year 
business plan and a rolling re-forecast of current year 
business performance and prospects. 

The plans and projections prepared as part of these 
corporate planning processes consider the Group’s 
cash flows, committed funding, forecast future 
funding requirements, banking covenants, and other 
key financial ratios, including those relevant to 
maintaining our investment grade ratings. These 
projections represent the Directors’ best estimate of 
the expected future financial prospects of the business, 
based on all currently available information. 

The use of the strategic plan enables a high level of 
confidence in assessing viability, even in extreme adverse 
events, due to a number of mitigating factors such as: 

•  The Group has mature business relationships and 
operates globally within well established markets; 
•  The Group’s operations are highly cash generative 

and the Group has access to the external debt markets 
to raise further funding; and

•  Flexibility of cash outflow with respect to promotional 
marketing programmes, capital expenditure projects 
planned to take place within the three-year horizon, plus 
the ability to manage dividend returns to investors.

Risk impact review

For each of our 12 principal risks, plausible risk impact scenarios have been assessed together with a multiple risk scenario. 
The following table summarises the key scenarios that were considered, both individually and in aggregate: 

Risk scenarios modelled

Level of severity reviewed

Principal risk in which underlying impacts assessed

The consequences of adverse 
commercial pressures, involving 
volume reduction and/or falls in 
margin, driven by unforeseen 
reductions in the size of the 
legitimate tobacco market or other 
changes in the level of consumer 
demand for our products.

The maximum quantifiable impact 
of all envisaged business risks, 
including the impact of a loss of 
market size and share.

The value of these combined risks 
total £160 million per year or 
£480 million in total over the  
three-year period under review. 

•  Market environment
•  Consumer focus
•  Market execution
•  Financial management
•  Product supply
•  Innovation

The possible costs associated with 
legal and other regulatory challenges, 
including competition enquiries and 
tax audits. 

Failure to successfully defend all 
existing and reasonably foreseeable 
future legal and regulatory challenges.

The value of these combined risks is 
c.£420 million.

•  Legal and regulatory
•  Litigation
•  Market environment
•  People and organisation

Failure to deliver on key strategic 
initiatives, including growth within 
our NGP business.

Significant competition, technological 
or regulatory challenge resulting in 
no future growth in the NGP business.

The value of these risks is 
c.£50 million per year.

•  Delivery of transformation projects
•  Product supply
•  People and organisation
•  Market environment
•  Market execution

None of the scenarios reviewed, either individually or in aggregate, would cause Imperial Brands to cease to be viable with the lowest level of headroom 
available over the three-year period under review, in the case that all risks materialise at the same time and at their highest assessed levels and with all 
possible mitigating actions taken, being £1.2 billion 

CONCLUSION

On the basis of this robust assessment of the principal risks facing the Group, and on the assumption that they are managed or 
mitigated in the ways disclosed, the Board’s review of the business plan and other matters considered and reviewed during the 
year, and the results of the sensitivity analysis undertaken and described above, the Board has a reasonable expectation that 
the Company will be able to continue in operation and meet its liabilities as they fall due over the period to September 2023.

www.imperialbrandsplc.com

61

CHAIR’S INTRODUCTION

A YEAR OF 
CHALLENGE  
AND CHANGE

DEAR SHAREHOLDER

This Corporate Governance Report details our approach to 
governance and the responsible way we run our business.

My first year as Chair has seen a mix of challenge and 
change for Imperial Brands. I would like to thank our 
previous Chair, Mark Williamson, for his contribution to 
the development of the Company since his appointment 
as a Non-Executive Director in 2007. 

“Our primary focus, along with that  
of people all around the world, was  
the safety of our people, their families 
and our communities during the 
COVID-19 pandemic.”

For many months of 2020, our primary focus, along with 
that of people all around the world, was the safety of our 
people, their families and our communities during the 
COVID-19 pandemic.

We have also been focused on building a Board with the 
skills and experience to meet these challenges. We 
welcomed Stefan Bomhard as our new Chief Executive 
Officer in July; Stefan took on the Chief Executive role at a 
significant point in Imperial’s development and the Board 
is confident that his experience and expertise will drive the 
business forward. As part of this development the Board 
recognises that the new strategy needs to be underpinned 
by a renewed culture focused on the consumer and 
ensuring we deliver the products they want.

62

Imperial Brands | Annual Report and Accounts 2020

Sue Clark became our Senior Independent Director when 
I was appointed Chair in January, and after six and a half 
years on the Board, Karen Witts stepped down in June. 
She left with our thanks for her service and best wishes 
for the future. Jon Stanton replaced Karen as Chair of the 
Audit Committee. In July we welcomed Pierre-Jean 
Sivignon and in November Bob Kunze-Concewitz to the 
Board as Non-Executive Directors. Read about our Board 
members’ skills and experience on pages 64, 65 and 71.

We have completed our first year with new external 
auditors EY. You can read more about the audit process 
on pages 83 to 85.

This is our first Annual Report under the 2018 UK Corporate 
Governance Code, which we have complied with in all but 
two provisions – that of an external Board evaluation and 
our former Chair being in post for more than nine years 
from the date of his first appointment to the Board. We set 
out details on page 86.

Details of the Company’s governance framework and how 
it contributes to the delivery of our strategy are set out in 
the following sections.

THÉRÈSE ESPERDY
Chair

GOVERNANCESTATEMENT OF COMPLIANCE WITH PROVISIONS AND 
PRINCIPLES OF THE CODE

This is the first Annual Report under the revised 2018 UK Corporate Governance Code. As mentioned 
in the Chair’s introduction, the Company has complied with all requirements of the Code apart from 
Provision 21 regarding an external evaluation of the Board’s effectiveness. See page 86 for our 
explanation. The Company was also not compliant with Provision 19 as former Chair, Mark Williamson, 
had served as a Director for more than nine years prior to his retirement in December 2019. 
Further detail regarding how we have complied with the Code is set out below and included in the 
individual Board Committee reports on pages 74 to 85 and pages 96 to 123.

BOARD LEADERSHIP AND PURPOSE

Details of:

•  Board leadership and Company purpose are set 

out on pages 66 to 68 

•  Division of responsibilities below and page 70
•  Board skills matrix page 71
•  Engaging stakeholders pages 68 and 69
•  Celebrating our people pages 16-19

DIVISION OF RESPONSIBILITIES

Our Chair and Chief Executive have clearly 
defined and separate responsibilities divided 
between the leadership and effectiveness of 
the Board and the running of the business 
respectively. Working together with the Board, 
they are responsible to our stakeholders for the 
successful delivery of our strategy. They 
communicate regularly between Board meetings 
to ensure a full understanding of evolving issues 
and to facilitate swift decision making. See 
Division of responsibilities on pages 70 to 71 
and ‘Conflicts of Interest’ on page 86 regarding 
independence.

MATTERS RESERVED

In order to retain control of key decisions the 
Board has adopted a schedule of matters on which 
it must make the final decision. During the year 
such decisions included approval of Stefan 
Bomhard’s appointment as Chief Executive, the 
appointments of Pierre-Jean Sivignon and Bob 
Kunze-Concewitz as Non-Executive Directors, the 
Group’s financial statements, its business plan, 
major capital expenditure, material investments 
or disposals including the sale of the Premium 
Cigar Division, capital allocation and returns, and 
material changes to the Group’s principal policies 
(including treasury and tax).

COMPOSITION, SUCCESSION  
AND EVALUATION

We set out our Board composition and 
biographies of the members on pages 64 and 
65 and a skills matrix of the Board can be 
found on page 71. Details of succession and 
Board evaluation can be found on pages 
74 to 75 and 86.

We are mindful of our diversity obligations, 
including the Parker review, and incorporate 
these into our search criteria. 

AUDIT, RISK AND INTERNAL CONTROL

Details of how the Audit Committee has 
discharged its responsibilities can be found on 
pages 76 to 85. How we manage risk is included on 
pages 42 to 59 and our viability and going concern 
statements can be found on pages 60 and 61. The 
external auditor’s report begins on page 125.

REMUNERATION

The Remuneration Policy is to be brought 
before shareholders at the 2021 AGM, in 
accordance with the Companies Act 2006. 
The revised Policy, which, in accordance with 
Code provision 36, includes a post-employment 
shareholding requirement, is set out on pages 
100 to 109 The Board believes that the Policy 
has been appropriately designed to attract, 
retain and motivate the talent required for a 
successful Company producing sustainable 
returns for investors, and that the Policy is 
aligned with the purpose and values of the 
Group as a whole.

www.imperialbrandsplc.com

63

BOARD LEADERSHIP AND COMPANY PURPOSE

THÉRÈSE ESPERDY
Chair of the Board

STEFAN 
BOMHARD
Chief Executive 
Officer

OLIVER TANT, 
BSC, CA 
(SCOTLAND)
Chief Financial Officer

SUE CLARK
Senior Independent 
Director 

ROBERT (BOB) 
KUNZE-
CONCEWITZ
Non-Executive 
Director

D R N Chair 

E

E

D A N R Chair

D R N

Skills and experience
Thérèse has significant 
international investment 
banking experience 
having held a number of 
roles at JP Morgan 
including Global Chair of 
JP Morgan’s Financial 
Institutions Group, 
Co-Head of Asia-Pacific 
Corporate & Investment 
Banking, Global Head of 
Debt Capital Markets, and 
Head of US Debt Capital 
Markets. She began her 
career at Lehman 
Brothers and joined 
Chase Securities in 1997 
prior to the firm’s merger 
with JP Morgan in 2000.

Appointment
Appointed Chair in 
January 2020, having 
joined the Board in July 
2016. Thérèse was 
appointed Senior 
Independent Director in 
May 2019.

External 
appointments
Non-Executive Director 
and Chair of the Finance 
Committee of National 
Grid Plc1; Non-Executive 
Director of Moody’s 
Corporation1.

Skills and experience
Stefan joined Imperial in 
July 2020 from Inchcape 
plc, a global distribution 
and retail leader in the 
premium and luxury 
automotive sectors, 
where he delivered 
successful 
transformational change 
during a five-year tenure 
as Chief Executive.

Prior to his role at 
Inchcape, Stefan was 
President of Bacardi 
Limited’s European 
region and was also 
responsible for Bacardi’s 
Global commercial 
organisation and Global 
Travel Retail.

Stefan has a PhD in 
marketing and has 
accrued significant 
experience in the 
consumer and retail 
sectors during his career. 
Previous roles have 
included Chief 
Commercial Officer of 
Cadbury plc and Chief 
Operating Officer of 
Unilever Food Solutions 
Europe. This followed 
senior management and 
sales and marketing 
positions at Diageo 
(Burger King) and Procter 
& Gamble.

Appointment
Appointed to the Board as 
Chief Executive Officer in 
July 2020.

External 
appointments
Non-Executive Director 
of Compass Group Plc1.

Skills and experience
Oliver held a number of 
senior positions in a 
32-year career at KPMG, 
including Global 
Managing Director 
Financial Advisory and 
Private Equity Division 
and Head of UK Audit.

He was also a member of 
both the UK and German 
boards of KPMG. He 
brings to Imperial 
international experience 
in change management, 
organisational 
restructuring, corporate 
finance and mergers and 
acquisitions.

In his current role he is 
responsible for finance, 
treasury, investor 
relations, procurement 
and information 
technology.

Appointment
Appointed to the Board of 
Directors in October 2013 
and became Chief 
Financial Officer in 
November 2013.

External 
appointments
No external Director 
appointments.

Skills and experience
Bob is an experienced 
marketing professional 
and has held a number of 
senior roles at leading 
FMCG companies. He has 
been Chief Executive 
Officer at Campari Group 
since May 2007 having 
joined the business in 
2005 as Group Marketing 
Director. Prior to his time 
at Campari Group, he held 
positions of increasing 
responsibility at Procter & 
Gamble, including Global 
Prestige Products 
Corporate Marketing 
Director.

Appointment
Appointed Non-Executive 
Director on 1 November 
2020.

Committee 
membership
Member of the 
Remuneration 
Committee and the 
Succession and 
Nominations Committee.

External 
appointments
Director of Davide 
Campari-Milano N.V. 
incorporated under Dutch 
law and listed on the 
Mercato Telematico 
Azionario of Borsa 
Italiana (MTA) and a 
Non-Executive Director 
of Luigi Lavazza S.p.A. 

Skills and experience
Sue has strong 
international business 
credentials with over 20 
years’ Executive 
Committee and Board 
level experience in the 
FMCG, regulated 
transport and utility 
sectors. Sue held the role 
of Managing Director of 
SABMiller Europe and 
was an Executive 
Committee member of 
SABMiller plc. She joined 
SABMiller in 2003 as 
Corporate Affairs Director 
and was part of the 
executive team that built 
the business into a top 
five FTSE company.

Appointment
Appointed Non-Executive 
Director in December 
2018, Chair of the 
Remuneration 
Committee in February 
2019 and Senior 
Independent Director 
in January 2020.

External 
appointments
Non-Executive Director 
and Chair of the 
Remuneration 
Committee of Britvic plc1, 
Non-Executive Director 
and member of the Audit 
and Remuneration 
Committees of Bakkavor 
Group plc1 and a member 
of the Supervisory Board 
and Remuneration 
Committee of AkzoNobel 
N.V1. Sue is also a 
Non-Executive Director of 
Tulchan 
Communications LLP2.

64

Imperial Brands | Annual Report and Accounts 2020

GOVERNANCESIMON LANGLIER
Non-Executive 
Director

PIERRE-JEAN 
SIVIGNON
Non-Executive 
Director

STEVEN 
STANBROOK
Non-Executive 
Director

JON STANTON
Non-Executive 
Director

JOHN DOWNING
Company Secretary

D A N

D A N

D R N

D A Chair R N

S

Skills and experience
Simon has significant 
international experience 
within the tobacco 
industry. He held a 
number of senior 
commercial positions 
during a 30-year career 
with Philip Morris 
International, including in 
Latin America, Asia, 
Western and Eastern 
Europe, Middle East and 
Africa. In addition, he was 
President of their Next 
Generation Products & 
Adjacent Businesses.

Appointment
Appointed Non-Executive 
Director in June 2017.

External appointments
Chair of PharmaCielo 
Limited1.

Patron and Honorary 
Professorial Fellow at 
Lancaster University, and 
a member of the Deans 
Council of the university’s 
Management School2.

Skills and experience
Pierre-Jean is an 
experienced finance 
professional, having held 
Chief Financial Officer 
positions at Faurecia S.A., 
a global leader in 
automotive technology, 
Philips, the global health 
technology company, and 
most recently Groupe 
Carrefour, the global 
retailer, where he was 
also deputy Chief 
Executive Officer. Having 
stepped down from 
executive duties in 2017, 
he was adviser to the 
Carrefour Chair and CEO 
until the end of 2018. He 
has previously held 
Non-Executive 
directorships with Imerys 
S.A. and Technip S.A.

Appointment
Appointed Non-Executive 
Director in July 2020.

External 
appointments
Non-Executive Director 
of Vista Oil & Gas SAB1.

Skills and experience
John is a qualified 
solicitor. He joined 
Imperial in 2005 having 
previously worked for 
the law firm Linklaters.

He has had a number of 
senior legal roles in 
Imperial including 
playing a leading role in 
the Altadis acquisition 
and becoming Head of 
Group Legal in 2010. He 
has considerable 
experience in managing 
key corporate projects 
related to financing, 
business development 
and other commercial 
matters. In addition to 
his Group Company 
Secretary role, John also 
has responsibility for the 
Group’s governance, Code 
of Conduct, security, 
anti-illicit trade 
initiatives and 
information security.

Appointment
Appointed Company 
Secretary in June 2012.

Skills and experience
Jon has a wide range of 
international leadership 
experience, 
encompassing 
transformation, M&A 
and all aspects of 
finance, principally in 
the B2B sector.

In 2016 he was appointed 
Chief Executive of The 
Weir Group PLC, one of 
the world’s leading 
engineering businesses, 
having previously been 
CFO from 2010. Prior to 
that he spent 22 years at 
Ernst & Young, LLP, the 
last nine years of which 
were as a partner in their 
London office.

Jon is a Chartered 
Accountant and member 
of the ICAEW.

Appointment
Appointed Non-Executive 
Director in May 2019 and 
Chair of the Audit 
Committee in June 2020.

External 
appointments
Chief Executive of The 
Weir Group PLC1.

Skills and experience
Steven brings 
considerable 
international executive 
experience to the Board, 
gained in a number of 
FMCG companies. This 
includes 18 years at SC 
Johnson & Sons Inc., 
most recently as Chief 
Operating Officer, where 
he was responsible for 
managing their 
international operations. 
Previously, he held senior 
positions at Sara Lee 
Corporation, including as 
Chief Executive Officer of 
Sara Lee Bakery, and at 
CompuServe Corp. He is 
also a former Non-
Executive Director of 
Chiquita Brands 
International, Inc. and 
Hewitt Associates.

Appointment
Appointed Workforce 
Engagement Director in 
2019, having joined the 
Board as a Non-Executive 
Director in February 2016.

External 
appointments
Non-Executive Director 
of Primo Water 
Corporation1 and Group1 
Automotive Inc1. Steven 
is also a Partner of Wind 
Point Partners2. 

Key

E Executive Director

D Non-Executive Director

S Company Secretary

N Succession and Nominations Committee

A Audit Committee

R Remuneration Committee

Find out more at www.imperialbrandsplc.com/about-us/leadership-team

1.  Public listed company
2.  Private organisation

www.imperialbrandsplc.com

65

BOARD LEADERSHIP AND COMPANY PURPOSE CONTINUED

THE BOARD

FOCUS IN 2020

LOOKING AHEAD TO 2021

•  Response to the COVID-19 pandemic – the wellbeing 
of our people and maintaining business stability.

•  Chief Executive Officer recruitment and on-boarding.
•  Delivery from priority tobacco markets.
•  Right sizing investment behind our Next Generation 

•  The wellbeing of our people and continuing business 

• 
• 

stability during the ongoing COVID-19 pandemic.
 Strategic review for growth and sustainability.
 Board succession including Chief Financial Officer 
recruitment and on-boarding.

Products.

•  Delivery against our sustainability agenda.

BOARD AND COMMITTEE MEMBERSHIP AS AT 30 SEPTEMBER 2020

*Denotes Chair

Non-Executive Directors

Thérèse Esperdy (Chair)

Sue Clark (SID)

Simon Langelier 

Steven Stanbrook

Jon Stanton 

Pierre-Jean Sivignon

Executive Directors

Stefan Bomhard (CEO)

Oliver Tant (CFO)

OVERVIEW

The Board’s role is to provide leadership and direction to 
the Group. Supported by its Committees, it has established 
a strong governance framework which, together with our 
values and high ethical standards, supports the long-term 
sustainable success of the Group.

The Directors have a key role in setting our strategy and 
ensuring it is implemented responsibly within this 
governance framework. They are mindful of their legal 
duties to act in the way they consider, in good faith, will 
be most likely to promote the success of the Company 
for its shareholders, whilst having regard to the interests 
of all stakeholders.

As part of the governance framework the Board has 
adopted a schedule of matters on which it must make the 
final decision. These include approving the Group’s 
strategy, business plans, dividends and major financial 
announcements. The Board is also responsible for 
approving the acquisition or disposal of assets exceeding 
defined thresholds.

As part of our ongoing enhancement to the Group’s control 
environment in line with the evolution of our business and 
its operating environment we reviewed our internal 
controls including for the impact of COVID-19 and 
determined that this had no significant impact on 
current controls. We also expanded our Group Internal 
Control function.

66

Imperial Brands | Annual Report and Accounts 2020

Board

Audit  
Committee

Remuneration
Committee

Succession and 
Nominations 
Committee

X

X

X*

X

X

X*

X

X

X*

X

X

X

X

X

X*

X

X

X

X

X

X

X

The Board discharges its responsibilities through an annual 
programme of meetings. In addition to these formal 
scheduled meetings the Board convenes as required to 
consider matters of a time sensitive nature. It also delegates 
responsibility for developing and implementing strategy 
and for day-to-day management to our Chief Executive, 
Stefan Bomhard, who is supported by the Chief Financial 
Officer and by the Executive Committee (ExCom), which he 
chairs. The Board also delegates matters to Board 
Committees. Clearly defined terms of reference and written 
limits support these delegations and ensure that decisions 
are made with the appropriate authority. These terms of 
reference have been updated this year to reflect developing 
best practice and the latest guidance from the Chartered 
Governance Institute. These updated terms of reference  
and other key governance documents, including our  
Code of Conduct and values, can be found at  
www.imperialbrandsplc.com.

The ExCom comprises senior executives from across 
the business. It oversees operational execution and 
implementation of our strategic and financial plans. 
The ExCom and Audit Committee also ensure that, within 
the risk framework set by the Board, appropriate and 
effective internal controls are in place, and effective risk 
identification and management processes, including those 
discussed on pages 46 to 59, operate throughout the Group.

GOVERNANCEBOARD PROGRAMME IN 2020

Six scheduled Board meetings were held during the year. The Board also convened between these meetings to discuss specific 
time sensitive matters, for example the sale of the Premium Cigar business and succession and nomination matters.

In the context of COVID-19 the safety of our people was a key theme of meetings and was a priority for Board engagement outside of 
formal meetings during the year. Other standard agenda items included business performance, corporate development updates and 
general corporate housekeeping. In addition to these, the following principal agenda items were covered in the financial year: 

HOW THE BOARD SPENT ITS TIME (%)

Corporate
development

Corporate development

10%

Strategy and
business plans

•  The sale of the Premium Cigar business.
25%
•  Divestment programme update.
•  Acquisition opportunities update. 

Governance and
risk framework

10%

Strategy and business plans

•  Consideration of business plan.
•  Review of divisional plans.
•  Commencing the strategic review.
•  Capital allocation including dividend policy.

Operational

Governance and risk framework
20%

Operational

People

Financial

•  Effectiveness of internal controls.
•  Risk appetite.
20%
•  Regulatory and legislation development 

15%

updates.

•  Sustainability and ESG issues.
•  Directors’ independence.
•  Board evaluation.

•  Market deep dives.
•  Competitor updates.
•  NGP performance.
•  Manufacturing and supply chain 

updates.

People

Financial

•  Health and safety of our people.
•  CEO and CFO succession.
•  NED succession.
•  Workforce engagement.

•  Funding, going concern and viability.
•  Half year and final results.
•  Cash and debt metrics.
Investor engagement.
• 

Corporate
development

Strategy and
business plans

Governance and
risk framework

Operational

People

Financial

10%

25%

10%

20%

15%

20%

ATTENDANCE AT MEETINGS OF THE BOARD, BOARD COMMITTEES AND AGM

Total number of meetings in financial year

Number of meetings attended in financial year

Executive Directors

Stefan Bomhard1

Oliver Tant2 

Alison Cooper3

Matthew Phillips3

Joerg Biebernick4

Dominic Brisby4

Non-Executive Directors

Thérèse Esperdy

Sue Clark

Simon Langelier

Pierre-Jean Sivignon5

Steven Stanbrook

Jon Stanton6

Mark Williamson7

Karen Witts8

Succession and 
Nominations 
Committee

Audit
Committee

Remuneration 
Committee

5

–

–

–

–

–

–

5/5

5/5

5/5

0/2

5/5

5/5

–

3/3

4

–

–

–

–

–

–

1/1

3/3

4/4

0/1

–

3/4

–

3/3

7

–

–

–

–

–

–

5/5

7/7

–

–

7/7

5/5

–

2/2

Board

9

2/2

8/8

2/2

2/2

3/3

3/3

9/9

9/9

9/9

0/2

9/9

9/9

2/2

5/6

Annual
General
Meeting 

1

–

1/1

–

–

1/1

1/1

1/1

1/1

1/1

–

1/1

1/1

–

1/1

1.  Stefan Bomhard joined the Board on 1 July 2020.
2.  Oliver Tant did not attend the Board meeting held to discuss his retirement.
3.  Alison Cooper and Matthew Phillips stepped down from the Board on 1 February 2020.
4.  Joerg Biebernick and Dominic Brisby acted as joint interim CEOs between 1 February 2020 and 30 June 2020.
5.  Pierre-Jean Sivignon joined the Board on 1 July 2020 but was unable to attend meetings prior to the year-end for health related reasons which are now resolved.
6.  Jon Stanton was unable to attend one Audit Committee meeting due to a family bereavement/funeral.
7.  Mark Williamson stepped down from the Board on 31 December 2019.
8.  Karen Witts stepped down from the Board on 15 June 2020.

www.imperialbrandsplc.com

67

BOARD LEADERSHIP AND COMPANY PURPOSE CONTINUED

CONSIDERING STAKEHOLDERS 

Consumers

ENGAGEMENT WITH INVESTORS

The Board is briefed regularly on our product 
portfolio in both NGP and tobacco and how 
these meet adult consumer expectations. 
Together with market deep dives these assist 
the Board in understanding how its decisions 
impact consumer satisfaction and post 
purchase experiences. 

Employees

Despite the challenges of COVID-19 the 
Board has increased its engagement with 
employees during the year. Further details 
are provided opposite and on pages 16 to 19.

Governments & wider society

The Board and Audit Committee receive 
regular updates covering anti-illicit trade 
activities, the status of engagement with 
taxation authorities, excise matters, 
litigation and evolving product regulation 
in respect of both tobacco and NGP.

Customers

The impact of COVID-19 on retailers and the 
Group’s ability to safely service them and 
actions to ensure responsible partnerships 
with customers and distributors had been 
the subject of Board briefings during the 
year. As part of his induction Stefan visited 
a number of retailers to increase his 
understanding and feed this into the 
strategic review.

Shareholders

The ExCom and the Board receive regular 
updates on shareholder relations to ensure 
that the views and any concerns of major 
shareholders are understood and, where 
appropriate, addressed, for example 
reviewing our capital allocation and 
dividend policy. 

Suppliers

The Board reviews our supply chain 
strategies, including actions to mitigate 
supply disruption. The Board reviews the 
Modern Slavery Statement and activities to 
eliminate child labour to address the risk of 
human rights issues across our supply chain. 

Further information regarding the impact  
of this engagement on Board decisions  
can be found on pages 14 to 15

68

Imperial Brands | Annual Report and Accounts 2020

We aim to provide balanced, clear and transparent 
communications enabling shareholders to understand 
how we see our prospects and the market environments 
in which we operate. Given the performance challenges 
and the level of change during the year, we stepped up our 
shareholder engagement to ensure the Board was fully 
aware of shareholder concerns and to ensure 
shareholders were informed on the steps being taken to 
improve performance and on the progress with senior 
management changes.

In addition our AGM provided an opportunity for the 
Board to meet with shareholders. We are committed 
to maintaining an active dialogue with our key financial 
stakeholders, including institutional shareholders, 
potential investors, holders of our bonds and sell-side 
research analysts. We encourage an open, two-way 
engagement with investors and other stakeholders 
through our programme of investor relations activities.

A full programme of international engagement is 
undertaken each year by our investor relations team, who 
are regularly accompanied by one or more of the Executive 
Directors. Although the COVID-19 pandemic curtailed our 
ability to hold meetings in person, meetings were 
successfully enabled through video and telephone 
conferencing, which we expect will continue to help 
facilitate broad and efficient communications going 
forward. Over the course of the year our teams held around 
590 meetings with investors and research analysts.

Given the level of change during the year, Thérèse Esperdy 
stepped up her engagement by regularly meeting 
investors to hear their views directly and to update and 
consult with them on several areas. The topics discussed 
included the actions taken to improve performance, 
progress with Executive and Non-Executive recruitment 
and capital allocation including the Board’s decision to 
cut the dividend this year.

Sue Clark also met with shareholders following her 
appointment as Senior Independent Director. She led 
the constructive shareholder consultation on the revised 
Directors’ Remuneration Policy and the Remuneration 
Committee carefully considered the feedback and made 
changes to its initial proposals. For example continuing 
with the existing mechanism of awarding LTIP shares as 
a percentage of salary rather than a fixed number of shares.

Stefan Bomhard also met with investors in his first week 
within the business to gain an understanding of their 
views and expectations.

As well as our results presentations, senior management 
presented at various industry conferences, including the 
Consumer Analyst Group of New York (CAGNY) Conference 
in February 2020. In January, we held our inaugural ESG 
webinar on the topic of farmer livelihoods and welfare 
which was attended by c. 150 investors and analysts.

GOVERNANCEQ&A WITH OUR WORKFORCE ENGAGEMENT DIRECTOR, 
STEVEN STANBROOK

1. In this your first year as Workforce Engagement Director what 
were your priorities?

My initial priorities were to understand existing workforce engagement initiatives and 
assess these against what other progressive organisations are doing to identify gaps and 
areas for improvement. Once I had built this understanding my next priority was to work 
with the Company to design a programme of activities which built on the existing framework 
to reach and engage with the broader workforce. These plans included making use of Board 
visits to speak to employees, town-hall-style meetings and meetings with works councils. 
Unfortunately COVID-19 has limited the amount of face to face engagement but we have 
continued with virtual town-hall-style meetings, a video to support the launch of our 
engagement activities in the year and an employee engagement survey.

2. How do you ensure that the employee voice is heard by your  
colleagues on the Board?

A significant part of my role is having the opportunity to hear from employees about what is 
important to them. The results of the #haveyoursay survey allowed us to establish a base-line 
measure of engagement, and were shared with the Board. The themes from the survey 
included: the desire for increased and more informal communications, including the reasons 
behind business decisions; enhancement to the physical working environment and wellbeing 
initiatives; greater communication around learning support and other career and leadership 
development opportunities; and enhanced recognition via non financial rewards. We also had 
a session at the September Board meeting to review feedback from workforce engagement 
activities during the year and start to develop our engagement programme for the year ahead.

3. How have you engaged with the wider workforce?

I launched a video in January describing my role as Workforce Engagement Director and our 
plans to strengthen the connection between employees and the Board by further building on 
the existing strong platform of communication and providing an employee voice at Board 
level. It is important to remember that this is a whole Board activity and prior to the COVID-19 
restrictions Board members visited a number of our sites and used the opportunity to engage 
with the workforce and provided feedback to me and the rest of the Board. I have also held a 
number of virtual focus group sessions, for example with our MBA cohort and members of 
our divisional talent programme. I was due to hold a question and answer session with our 
European Works Council, but the meeting had to be cancelled due to COVID-19 restrictions 
and therefore I wrote to each member to solicit their views and input.

4. What areas do you want to focus on in the future?

There are many good examples of employee engagement activities we already undertake at 
both local and Group level. In the coming year, I want to build on these, ensuring we act on 
the feedback we get, for example from the #haveyoursay survey, and Director site visits. I am 
hopeful that the COVID-19 situation will improve and there will be more opportunities for face 
to face engagement activities throughout the year. In addition we are planning on continuing 
regular pulse surveys which we can compare to the base-line established this year.

Please read more on employee engagement on page 18

Employee engagement 
statement

It is our people that enable us to 
create long-term value for our 
shareholders. Therefore, creating a 
supportive and engaging workplace 
for our workforce is critical. During 
the year the Board has, through its 
workforce engagement plan, assured 
itself that the Company’s culture 
promotes integrity and openness, 
values diversity and is responsive 
to the views of all stakeholders, 
including its employees. 

PROTECTING OUR EMPLOYEES DURING COVID-19

Our first priority is the health, safety and wellbeing of our 32,500 people around the world. They are doing a 
tremendous job in dealing with the challenges posed by COVID-19 and we would like to thank them all for their 
exceptional efforts.

We have strengthened our IT infrastructure and accelerated the roll-out of software to facilitate team-working to 
support employees working from home. Our sales teams have done an outstanding job in maintaining relationships 
with retailers and they have started to slowly, and safely, return to the field.

It is a credit to our manufacturing colleagues that they managed to keep the vast majority of our factories operating 
throughout the crisis, while ensuring appropriate infection controls and social distancing, by reconfiguring factory 
layouts and amending shift patterns.

We advocate flexible working and have encouraged our people to find a routine that works best for them and their 
families. We communicate regularly with them and have initiated a number of surveys to check-in on their wellbeing. 
Feedback tells us that overall, employees continue to feel positive despite the challenging circumstances.

www.imperialbrandsplc.com

69

DIVISION OF RESPONSIBILITIES

THE BOARD AND ITS COMMITTEES

Each of our Board Committees has specific written terms of reference issued by the Board, adopted by the relevant 
Committee and published on our website at www.imperialbrandsplc.com/about-us/governance. All Committee Chairs report 
on the proceedings of their Committee at the next meeting of the Board and make recommendations to the Board where 
appropriate. In addition, minutes of Committee meetings are circulated to all Board members.

To ensure Directors are kept up to date on developing issues and to enhance the overall effectiveness of the Board and its 
Committees, the Board Chair and Committee Chairs communicate regularly with the Chief Executive and Chief Financial 
Officer. Where appropriate the Board convenes virtually outside of scheduled meetings to consider time sensitive matters.

GOVERNANCE FRAMEWORK KEY ROLES AND RESPONSIBILITIES

BOARD OF DIRECTORS:

Supported by its Committees the Board provides leadership and 
direction to the Group. The Directors have a key role in developing 
our strategy and overseeing its implementation within our strong 
governance framework and in a manner that is most likely to 
promote the Group’s success for the benefit of shareholders, 
having regard to the interests of other stakeholders.

As part of the governance framework the Board has adopted a 
schedule of matters on which it must make the final decision. 
These include approving the Group’s strategy, business plans, 
dividend, major financial announcements and acquisitions or 
disposals exceeding defined thresholds.

Chair
Leads our Board 
and creates an 
environment that 
ensures there are 
strong links 
between the 
Board, 
stakeholders and 
management.

CEO
With the Chief 
Financial Officer has 
day to day 
management 
responsibility for the 
Group, for the 
recommendation of 
the Group’s strategy 
to the Board and, once 
agreed, its 
implementation.

Executive 
Director
Supports the CEO in 
devising and 
implementing our 
strategy and 
overseeing the 
finances, operation 
and development of 
the Group.

Senior Independent 
Director
Assists the Chair with 
effective shareholder 
communications including if 
investors have any issues 
which have not been resolved 
through the normal channels. 
Is available to our Directors 
should they have any 
concerns not appropriate to 
raise with the Chair. 

NED
Evaluate information 
provided and challenge 
constructively 
management’s viewpoints, 
assumptions and 
performance. They bring a 
diverse range of business 
and financial skills that 
complement and 
supplement the experience 
of our Executive Directors. 

PRINCIPAL BOARD COMMITTEES:

Audit Committee
Assists the Board in fulfilling its corporate 
governance responsibilities. This includes 
oversight of the Group’s internal control 
systems, risk management process and 
framework, the internal audit department 
and the external audit.

It also involves ensuring the integrity of the 
Group’s financial statements and related 
announcements.

Succession and Nominations 
Committee
Reviews and evaluates the composition 
and succession plans of the Board and its 
Committees to maintain the appropriate 
balance of skills, knowledge and experience. 
Retains oversight of the development plans 
for ExCom members together with the 
Company’s wider organisational structure 
and talent management processes.

Remuneration Committee
Sets remuneration aimed at aligning 
the interests of management with those 
of our shareholders, ensuring our ability 
to attract and retain high performing 
executives whilst incentivising the 
delivery of our strategic objectives and 
sustained returns for investors. 

Executive Committee

The Executive Committee comprises senior executives from 
across the Group. It oversees operational execution and delivery 
of our strategic and financial plans. The Executive Committee 
and Audit Committee also ensure that, within the risk appetite 

framework set by our Board, appropriate internal controls, which 
function effectively, are in place, and effective risk identification 
and a management process operate throughout the Group 
including those discussed on pages 46 to 59. 

ESG STEERING COMMITTEE:

As we committed to last year, an ESG Steering Committee has 
been established, chaired by Board Chair Thérèse Esperdy. The 
committee has a remit to oversee the management of our priority 
ESG responsibilities and to ensure the successful delivery of our 
sustainability strategy. The committee membership includes 
senior managers from our sustainability team, leaf sustainability, 
procurement, legal, HR, manufacturing and supply chain, finance, 
science and corporate affairs.

Two meetings were held during the year, focused on developing 
robust KPIs to allow enhanced monitoring of ESG performance 
and increased alignment with stakeholder expectations. The 
committee has also considered risks and opportunities afforded 
by the current and future ESG landscape and how these are 
mitigated or realised within the respective business functions.

See pages 20 to 28 for detail of our ESG work.

70

Imperial Brands | Annual Report and Accounts 2020

GOVERNANCEUK Corporate Governance background
Other current NED or executive roles
FTSE 100/NYSE experience
FMCG sector experience
mittee membership
Financial qualification
Product Development
Marketing & Digital

Strategy

Change management / HR
International operations

✓

✓

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✓

✓

✓

✓

✓

✓

✓

✓

✓

✓

✓

✓

✓

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✓

✓

✓

✓

✓

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BOARD SKILLS MATRIX

Committees

Non-Executive Directors

Thérèse Esperdy (Chair)

Sue Clark (SID)

Robert (Bob) Kunze-Concewitz

Simon Langelier 

Pierre-Jean Sivignon

Steven Stanbrook

Jon Stanton 

Executive Directors

Stefan Bomhard (CEO)

Oliver Tant (CFO)

A – Audit
R – Remuneration
S&N – Succession and Nominations

*  Denotes Committee Chair

Com

R S&N*

R* A S&N 

R S&N

A S&N

A S&N

R S&N

R A* S&N

NEW SKILLS ON THE BOARD

STEFAN BOMHARD

Stefan has a PhD in marketing and brings significant experience in the consumer and retail 
sectors including five years as Chief Executive for Inchcape plc.

Stefan also brings significant experience in brand building and consumer-led sales and 
marketing. He has strong strategic and operational leadership and a track record of delivering 
successful transformational change at Inchcape.

PIERRE-JEAN SIVIGNON

Pierre-Jean is an experienced finance professional, having held Chief Financial 
Officer positions at Faurecia S.A., a global leader in automotive technology, Philips, 
the global health technology company, and most recently Groupe Carrefour, the global 
retailer, where he was also deputy Chief Executive Officer. He also brings a wealth of 
Non-Executive Director experience.

BOB KUNZE-CONCEWITZ

Bob joined the Board on 1 November 2020 and brings to the Board a wealth of international 
business experience particularly in marketing, having held a number of senior roles at 
leading FMCG companies. Bob is currently Chief Executive Officer of Campari Group and 
a former Global Prestige Products Corporate Marketing Director at Procter & Gamble.

www.imperialbrandsplc.com

71

BOARD STATEMENTS

BOARD 
STATEMENTS

Compliance with the UK Corporate Governance Code 2018

The Company has complied with the principles of the UK Corporate Governance 
Code 2018 (Code) for the financial year ended 30 September 2020 apart from 
Provision 21 regarding an external evaluation of the Board’s effectiveness. 
See page 86 for our explanation. The Company was also not compliant with 
Provision 19 as former Chair, Mark Williamson, had served as a Director for 
more than nine years prior to his retirement in December 2019.

Read more on  
pages 63 and 100

Section 172 of the Companies Act 2006

The Board seeks to consider the interests of all relevant stakeholders when 
making decisions. The formal statement is disclosed on page 3 and throughout 
this Annual Report we have included information on how your Board operates 
and considers the interest of stakeholders when making its decisions.

Read more on  
pages 3, 14, 15, 68 and 69

Viability statement

On the basis of a robust assessment of the principal risks facing the Group, and 
on the assumption that they are managed or mitigated in the ways disclosed on 
page 42, the Board’s review of the business plan and other matters considered 
and reviewed during the year, and the results of the sensitivity analysis 
undertaken, the Board has a reasonable expectation that the Company will be 
able to continue in operation and meet its liabilities as they fall due over the 
period to September 2023.

Read more on  
pages 60 and 61

Going concern basis

Having assessed the principal risks facing the Group, including the current and 
forecast future impacts of the COVID-19 pandemic, the Board is of the opinion 
that the Group as a whole and Imperial Brands PLC have adequate resources to 
meet operational needs from the date of this Report through to March 2022 and 
concludes that it is appropriate to prepare the financial statements on a going 
concern basis. 

Read more on  
page 60

Principal risks and uncertainties

The processes and related reporting, described in the Principal Risks and 
Uncertainties section on pages 42 to 59, and page 82 of our Governance Report 
enable the Audit Committee to review and monitor the effectiveness of our risk 
management and internal control systems and confirm their effectiveness to the 
Board in accordance with the recommendations of the Code.

Read more on  
pages 42-59 and 82

Fair, balanced and understandable

The Directors confirm that they consider, taken as a whole, that this Annual 
Report and Financial Statements are fair, balanced and understandable and 
provide the information necessary for shareholders to assess the Company’s 
position and performance, business model and strategy.

Read more on  
page 81

Modern Slavery Statement

As an international business we recognise the importance, influence and duty 
we have in promoting respect for human rights across our business and supply 
chains. We prepare an annual Modern Slavery statement which is available on 
our website and our e-learning module is now translated into 11 languages and 
rolled out to employees.

Read more on our website  
www.imperialbrandsplc.com

72

Imperial Brands | Annual Report and Accounts 2020

GOVERNANCESPEAKING UP

BOARD DIVERSITY POLICY

The 2018 UK Corporate Governance Code shifted the focus 
on speaking up about concerns from largely financial 
impropriety sitting with the Audit Committee to a full Board 
responsibility covering all concerns across the workforce.

In response, this year with the support of the Board, we 
refreshed our overall approach to Speaking Up, which 
included tendering for a third party supplier and revisiting 
and revising our concerns reporting processes across not 
just employees, but other stakeholders including suppliers 
and farmers.

One objective of the tender was to conduct a full review of 
the marketplace, ensuring we were maximising best 
practice and the opportunities presented by new 
technologies to make reporting more accessible for our 
stakeholders and to strengthen the investigations process. 
Another objective was to find an innovative and supportive 
partner with whom we could work collaboratively.

After a thorough evaluation we chose a partner that we are 
confident can help us ensure stakeholders across all our 
jurisdictions are able to raise concerns as easily as possible, 
across a range of reporting mechanisms, and anonymously 
if preferred, in the knowledge that their concern will be 
addressed effectively and efficiently.

As a global business, diversity is an integral part of how 
we do business. As set out in our strategy review on 
pages 18 and 19, the Board recognises the value of gender 
diversity to the Group and is committed to increasing the 
representation of females within senior management 
roles to 33 per cent by 2023.

At Board level, women, including our Chair, make up 22 per 
cent of our Directors. Any search for Board candidates and 
any subsequent appointments will primarily be driven by 
merit and the strategic needs of the organisation, whilst 
looking to ensure we have the appropriate balance of skills, 
diversity of experience, demographics, professional and 
geographic and, mindful of the Parker review, ethnic 
backgrounds on our Board.

In the wider Imperial organisation and particularly senior 
management, we are committed to ensuring that all 
employees have an equal chance of developing their 
careers within the Group.

We are making significant changes to how we approach 
diversity and inclusion and creating initiatives to raise 
awareness of processes and behaviours within the business 
that could exclude women and other marginalised groups.

We are establishing an Inclusion Diagnostic programme to 
help us quantitatively define and understand the levels of 
inclusion within our business, and so enable us to create 
long-term solutions. Regular global engagement surveys 
are undertaken and our #haveyoursay survey is 
championed by the Workforce Engagement Director.

Targeted learning programmes are being embedded at 
all levels to help us work towards creating an inclusive 
culture. We are rolling out an Unconscious Bias module 
as a starting point in our learning series of awareness 
raising interventions.

We have created a new Flexible Working programme 
(WORKFLEX) for our UK business, to encourage a more 
diverse range of candidates into the business and increase 
flexibility in our current ways of working.

We are reviewing our recruitment practices, with a view to 
implementing initiatives to drive change in our interview 
processes and practices, enhancing our talent pool, and 
have also enhanced practices such as exit interviews so 
we can better understand why employees (especially our 
female talent) want to leave, and put processes in place to 
remedy any issues identified.

www.imperialbrandsplc.com

73

COMPOSITION, SUCCESSION AND EVALUATION

SUCCESSION AND 
NOMINATIONS COMMITTEE

MEMBERS

FOCUS IN 2020

•  Thérèse Esperdy (Chair)
•  Sue Clark
•  Simon Langelier
•  Steven Stanbrook
•  Jon Stanton
•  Pierre-Jean Sivignon
•  John Downing (Company 

Secretary) 

•  Chair and CEO succession.
•  Non-Executive Director succession. 
•  Senior management succession and talent development including 

enhancing the ExCom. 

LOOKING AHEAD TO 2021

•  CFO succession.
•  Ongoing executive and senior management succession planning.
•  Non-Executive Director succession.
•  Talent development.
•  Further building organisational capability.

OVERVIEW

Role of the Committee

The Succession and Nominations Committee reviews 
and evaluates the composition of the Board and its 
Committees to maintain the appropriate balance of skills, 
knowledge, experience and independence. It leads the 
process for appointments, through external search 
consultants. Succession plans for the Chair, Non-Executive 
Directors (NEDs), Executive Directors and the Group’s 
senior management, in particular the ExCom, are kept 
under review.

The Succession and Nominations Committee also oversees 
the development of a diverse pipeline for succession for 
ExCom members together with the Company’s wider 
organisational structure and talent management 
processes. This allows the Committee to ensure the 
Company is developing the right capabilities and has 
appropriate succession plans in place to sustainably deliver 
our strategy. During the year we strengthened our ExCom 
with the appointment of Alison Clarke and Murray 
McGowan; see page 9.

The Succession and Nominations Committee’s terms of 
reference are available on our website.

Election and re-election of Directors

All Directors are appointed following a rigorous selection 
process led by the Succession and Nominations Committee 
and supported by the Group HR function, with 
recommendation by the Succession and Nominations 
Committee to the Board. See opposite for details of the 
appointment process for our new CEO and NED.

In accordance with the Code and with the Company’s 
Articles of Association, all Directors put themselves up for 
re-election annually at the AGM; at our forthcoming AGM 
Stefan Bomhard, Pierre-Jean Sivignon and Bob Kunze-
Concewitz will be standing for the first time. The Board 
recommends the election or re-election of all Directors who 
are standing at our 2021 AGM. Read more about the skills 
and experience of our Board on pages 64, 65 and 71.

74

Imperial Brands | Annual Report and Accounts 2020

Refreshing the Board and its Committees

Following consideration of a number of candidates identified 
by Russell Reynolds1 for the new Chair, we appointed 
Thérèse Esperdy, previously the Senior Independent 
Director (SID). Sue Clark, who joined the Board in December 
2018, was subsequently appointed SID.

We are mindful of our diversity obligations, including the 
Parker review, and incorporate these into our search criteria 
for Board members and senior management. During the 
year we also welcomed Pierre-Jean Sivignon as a Non-
Executive Director and member of the Audit Committee. 
Pierre-Jean Sivignon was selected from a number of 
candidates identified by Heidrick & Struggles1. Karen Witts 
stepped down after six and a half years’ service on the 
Board and the Directors would like to thank her for her 
significant contribution during that time. Jon Stanton replaced 
Karen as Chair of the Audit Committee in June 2020.

Following the announcement in October 2019 that 
Alison Cooper would step down, a key focus for the 
Committee was CEO succession. We initiated an 
extensive process to identify the best internal and 
external candidates. Egon Zehnder1 was selected to 
provide the Committee with advice, assessment and 
support throughout this process. Stefan Bomhard was 
selected as being the best fit with our criteria with the skill 
set needed to build and deliver the Company’s strategy, 
having delivered transformational change at Inchcape. 
Stefan is the first external CEO we have appointed and 
brings a fresh perspective at a pivotal time for the business.

We announced in September 2020 that, having been 
identified by Heads! International1 as meeting the required 
skill set, Bob Kunze-Concewitz will join the Board on 
1 November 2020.

THÉRÈSE ESPERDY
Chair of the Succession and Nominations Committee

1.  Other than recruitment at Board and senior management level they do 

not have any other connection with the Company or its Directors.

GOVERNANCEBOARD GENDER BALANCE AT 30 SEPTEMBER 2020

Male

Female

75%

25%

CEO INDUCTION 
PROGRAMME FOR 
STEFAN BOMHARD

TENURE OF NON-EXECUTIVE DIRECTORS AT 
30 SEPTEMBER 2020

5-7 years 

3-5 years

0-2 years

33%

17%

50%

Stefan visited physically 
or virtually all 12 of our 
Cluster operations and all 
major functions in the business, 
gathering authentic insights into how 
Imperial works, how our brands are perceived 
by consumers and the importance of retailer 
partnerships.

As well as meeting with employees, consumers and 
retailers, Stefan also met with shareholders and our 
auditors and remuneration advisers. The output of all 
this engagement was fed back to the Board and is 
informing the strategic review.

In total, Stefan held over 300 virtual or physical 
meetings with thousands of employees around the 
world, answering hundreds of questions in the process.

Key themes from employee questions included 
Stefan’s leadership style, his priorities for his first 100 
days, his view on tobacco and harm reduction and 
the role NGP will play in the business going forward.

COMPOSITION AND SUCCESSION

During the financial year, the Board was composed as follows:

Board composition and roles

Chair
•  Thérèse Esperdy (from 1 January 2020)
• 

(Mark Williamson until 31 December 2019)

•  Leads the Board and creates an environment that ensures there are strong links between 

the Board, our stakeholders and management.

•  Thérèse met the independence criteria of the Code on appointment and there have been 
no significant changes to her external commitments subsequent to her appointment.

Chief Executive
•  Stefan Bomhard (from 1 July 2020)
• 
• 

(Alison Cooper until 1 February 2020)
(Joerg Biebernick and Dominic Brisby 
acting joint interim CEOs 1 February until 
30 June 2020)

•  Supported by the Chief Financial Officer and the ExCom, the CEO has day-to-day 
management responsibility for the Group, and the development of its strategy.

•  The CEO and the CFO actively promote the Group’s culture and high standards of conduct 

and behaviour, which underpin our reputation and support our purpose of creating 
something better for the world’s smokers.

Executive Director
•  Oliver Tant
• 

(Matthew Phillips until 1 February 2020)

•  Supports the Chief Executive in developing our strategy and overseeing the operations 

and development of the entire Group, in addition to specific responsibility for the Group’s 
Finance function. Oliver has announced he will retire in 2021 and we are actively 
recruiting his successor.

Senior Independent Director
•  Sue Clark (from 1 January 2020)
• 

(Thérèse Esperdy until 31 December 2019)

Independent Non-Executive Directors
•  Simon Langelier
•  Pierre-Jean Sivignon (from 1 July 2020)
•  Steven Stanbrook
•  Jon Stanton

• 

Is responsible for assisting the Chair with effective shareholder communication and is 
available to shareholders should they have any concerns which have not been resolved 
through the normal channels or if these channels are not appropriate.

•  Sue is available to our NEDs should they have any concerns which are not appropriate to raise 

with the Chair or which have not been satisfactorily resolved by the Chair.

•  She also acts as a sounding board for the Chair and carries out the Chair’s performance 

evaluation, to be carried out in 2021.

•  The NEDs evaluate information provided and challenge constructively management’s 
viewpoints, assumptions and performance. They bring to the Board a diverse range of 
business and financial expertise which complements and supplements the experience of 
the Executive Directors.

www.imperialbrandsplc.com

75

AUDIT, RISK AND INTERNAL CONTROL

AUDIT COMMITTEE

MEMBERS1

FOCUS IN 2020

•  Jon Stanton (Chair)2
•  Sue Clark
•  Simon Langelier
•  Pierre-Jean Sivignon

OTHER REGULAR 
ATTENDEES

•  Board Chair
•  Chief Financial Officer
•  Company Secretary
•  Deputy Chief Financial Officer
•  Group Financial Controller
•  Director of Assurance and Risk3
•  Deputy Company Secretary
•  Representatives from EY, our 

external auditors3

•  Evaluating critical judgements and estimates around asset carrying values 

including NGP.

•  Review of going concern and viability statement in light of COVID-19.
•  Reviewing the reasonableness of provisions and disclosure on material 

uncertain tax positions.

•  Ensuring transparency of reporting around risk disclosures, adjusting items 

and performance value drivers.

•  Overseeing the transition in external auditor from PwC to EY.

LOOKING AHEAD TO 2021

•  Oversight and strengthening of internal control and assurance during a 

period of change for the Group.

•  Evaluating the outcome of the strategic review on critical judgements, 

estimates and disclosures.

•  Ongoing focus on fair, balanced and understandable reporting and disclosures.
•  Monitoring the ongoing impact of COVID-19 and an uncertain macro 

environment on critical judgements.

1.  All members are independent Non-Executive Directors.
2.  Jon Stanton meets the Code’s requirement of having recent and relevant financial experience. The Audit Committee and Board are satisfied 

that he, and the Audit Committee as a whole, have the appropriate competence relevant to the sector in which the Company operates.

3.  At each meeting, both the Director of Assurance and Risk and EY have the opportunity to meet with the Audit Committee without management present.

  Other Directors are invited to attend each meeting.

•  The challenge and review of scenarios supporting going 

concern and viability statements with a particular 
emphasis on stress testing additional management 
scenarios for material uncertainties including a 
permanent reduction in profitability and cash flows. 
This work was further supported by additional audit 
procedures adopted by EY in response to COVID-19.

•  Ongoing scrutiny and review of provisions for uncertain 
tax positions linked to tax audits reflecting the Group’s 
multi-jurisdictional nature and an evolving tax 
regulatory framework.

•  Review of the accounting presentation of the PCD transaction.
•  Audit transition and contingency planning for remote 

working through COVID-19.

The Audit Committee has continued to focus on ensuring 
the Annual Report is fair, balanced and understandable, 
with an emphasis on transparency of underlying 
performance drivers and confirming that adjusting items 
are in accordance with the framework approved in FY19 
and that disclosures are enhanced where necessary to help 
users understand the accounts. This focus was supported 
by the decision to extend the Interim and Preliminary 
reporting timetables by two weeks to provide more time to 
consider the results and their presentation.

DEAR SHAREHOLDER

I am pleased to present the Audit Committee’s report to 
shareholders for the year ended 30 September 2020, my first 
as Chair of the Audit Committee. I would like to thank the 
previous Chair, Karen Witts, for her leadership in developing 
the Audit Committee since her appointment in February 2014.

The year has been one of significant change at Imperial 
Brands PLC. In 2020, Imperial transitioned to new 
auditors in EY against a backdrop of the COVID-19 
pandemic, the reset of the NGP business, the enactment 
of Board succession plans and the disposal of the 
Premium Cigar business. This has brought significant 
focus to the role of the Audit Committee in providing 
oversight for the Board on the effectiveness of the Group’s 
financial controls, reporting and risk management 
frameworks and on the relationship with external audit 
and the remit of internal audit.

As a result, a number of areas have come under close 
scrutiny when assessing critical judgements and estimates 
made by management and in ensuring support for a robust 
financial close. These included:

•  Evaluating the appropriateness of NGP tangible and 

intangible asset values in light of the investment reset in 
FY20 and the onset of a broader strategic review by the 
incoming CEO. This area was subject to extensive review 
in light of recent management changes and a reduction 
in estimates for the category.

76

Imperial Brands | Annual Report and Accounts 2020

GOVERNANCEMAIN OBJECTIVE

The main objective of the Audit Committee is to assist the 
Board in fulfilling its corporate governance responsibilities 
relating to financial and narrative reporting and controls. 
This includes oversight of the Group’s internal control 
systems, risk management process and framework, 
Speaking Up arrangements, and each of the internal and 
external audit processes. As the Group’s risk profile has 
increased, in part due to the impact of COVID-19, the Audit 
Committee has increased its scrutiny of relevant risk areas 
and key judgements including going concern, viability. 
working capital valuations and the impairment of 
intangibles. The oversight also involves ensuring the 
integrity of the Group’s financial statements and related 
announcements. During this year the Audit Committee 
achieved this by:

•  maintaining appropriate oversight over the work and 

effectiveness of the internal audit department, including 
confirming it is appropriately resourced, reviewing its 
audit findings and monitoring management’s responses;
•  monitoring and evaluating the effectiveness of Imperial’s 
risk management and internal control systems, including 
obtaining assurance that they are designed and continue 
to be implemented effectively;

•  assessing the medium-term viability of the Group;
•  assisting the Board in confirming that, taken as a whole, 
the Annual Report is fair, balanced and understandable, 
and provides the information necessary for shareholders 
to assess the Company’s performance, business model 
and strategy (see page 81);

•  scrutinising the independence, approach, objectivity, 
effectiveness, compliance and remuneration of the 
external auditor; and

•  reviewing and challenging the critical management 

judgements and estimates which underpin the financial 
statements, drawing on the views of the external auditor 
in making an informed assessment, particularly in relation 
to each of the key matters detailed on pages 78 to 81.

The Audit Committee’s terms of reference are available on 
our website.

The Financial Reporting Council (“FRC”) reviewed the FY19 
Annual Report and Accounts, raising specific queries on the 
assessment of impairment risks in NGP and on acquisition 
accounting for Von Erl. Both questions were addressed to 
the satisfaction of the FRC and their suggestions for 
further reporting enhancements have been adopted in the 
FY20 Annual Report and Accounts. The Committee also 
considered the results of the Financial Reporting Council’s 
Audit Quality Review of the FY19 external audit conducted 
by PwC and noted the satisfactory report.

The transition of the external audit to EY has progressed 
smoothly, assisted by transition support from the outgoing 
auditors and management, and has brought the opportunity 
for a fresh perspective on internal controls, assurance and 
disclosures. The role of external auditor remains under 
considerable regulatory scrutiny and as a Committee we 
are kept updated on progress and consultations such that 
these are reflected in the scope of our agenda as a 
Committee. This agenda included a review of the impact of 
the audit being conducted remotely due to COVID-19 to 
ensure there had been no loss of quality.

The Committee has also regularly reviewed key risk areas 
of the business and a case study of one of these reviews, 
“COVID-19 internal control impact”, is set out on page 84.

Both external and internal auditors continue to present 
feedback on key financial controls and risks and provide 
objective and appropriate challenge to management in 
addressing these areas. Both auditors took advantage of 
private meetings with myself, Karen and the full Audit 
Committee throughout the year. These processes continue 
to enable the Audit Committee to report to the Board on 
how it discharged its responsibilities and to make 
recommendations to the Board, all of which were accepted.

The following pages provide an insight into the range of 
activities and deliberations of the Audit Committee during 
the 2020 financial year supported by a fuller list of all key 
matters considered by the Audit Committee set out on 
pages 78 to 81.

FINANCIAL EXPERT ON THE AUDIT COMMITTEE

For the purposes of the Code, the Board has designated Jon 
Stanton as the financial expert on the Audit Committee, in 
view of his being a qualified accountant and his previous 
experience as Chief Financial Officer at Weir Group PLC 
between 2010 and 2016.

JON STANTON
Chair of the Audit Committee

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AUDIT, RISK AND INTERNAL CONTROL CONTINUED

KEY MATTERS CONSIDERED

The Audit Committee considered the appropriateness of the following areas of significant judgement, complexity or 
estimation in connection with the financial statements, as set out below:

Focus area

Why this area is significant

How we as an Audit Committee addressed this area

1

NGP inventory 
provisioning

2 NGP intangible 

asset carrying 
values

3 Going concern 

and viability 
statement 

There is a risk that 
the carrying value of 
NGP inventory is 
overstated as the 
category evolves and 
applicable, relevant 
regulatory 
frameworks change.

The Group capitalises 
certain costs in 
relation to intellectual 
property created in 
support of NGP 
technology 
advancements. The 
ability to continue to 
hold these balances 
as assets is dependent 
on continued plans 
for the technology to 
be commercialised 
and deliver sufficient 
cash flows to cover 
carrying value.

The COVID-19 
pandemic has had a 
material impact on 
the global economy 
and the pandemic’s 
impact on the Group’s 
free cash flows needs 
to be properly 
understood to enable 
the continued 
preparation of the 
accounts on a going 
concern basis and for 
the Directors to sign 
off on the Group’s 
viability statement.

The Audit Committee reviewed management’s judgement on the impact 
of two structural changes to the NGP sector on inventory valuations 
alongside the routine assessment of inventory levels against forecast 
sell out rates. These two judgement areas covered the impact of the ban 
of flavoured e-vape products in the US in February and emerging 
science around the lifespan of both e-vape pods and batteries in both 
e-vape and heated tobacco devices.

The Audit Committee reviewed details of both the provisioning 
calculation, the impact and reasonableness of mitigating activity and 
the opinion of the external auditor in forming its view that the level of 
provisioning for slow moving NGP inventory is sufficient.

The arrival of a new CEO and the performance to date of the NGP 
business has led to a strategic review of all NGP categories. The output 
of this review will recommend how these categories will be advanced 
and as a result will provide an insight as to the continuing value to the 
Group of certain types of intellectual property.

The Audit Committee has reviewed the detailed list of NGP intellectual 
property held by the Group and has assessed management’s judgement 
as to whether these asset valuations remain reasonable pending the 
outcome of a new NGP strategy. The Audit Committee has also reviewed 
and agreed those assets deemed at risk of impairment. The Audit 
Committee has received feedback from the external auditors as to the 
level of rigour and robustness of management’s view.

Management performed a comprehensive series of tests to confirm that 
the going concern basis and viability statement remain appropriate. 
These tests are described in the going concern statement on page 60. 
The tests involved the stress testing of the resilience of the Group to 
certain changes in trading conditions that may come about as a result 
of the COVID-19 pandemic as well as realisation of other key risks.

The Audit Committee reviewed these tests on operating cash flows and 
considered the impact on free cash flows of: the reduction of the annual 
dividend; and the impact of receiving disposal proceeds from the sale of 
the Premium Cigar business. In addition the Committee noted the 
Group’s ability to raise new bilateral facilities and renew the revolving 
credit facility in April after the start of the pandemic as a sign of 
external confidence in the Group from debt markets. Together these 
points allowed the Audit Committee to form an opinion as to the ability 
of the Group to remain a going concern from the date of this Report 
through to March 2022 and make its recommendation to the Board.

In addition, the Audit Committee also reviewed management’s view of 
the Group’s ability to remain viable following the forecast realisation of 
a number of key risks and concluded that it is appropriate to sign off the 
Group’s viability statement.

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GOVERNANCEFocus area

Why this area is significant

How we as an Audit Committee addressed this area

4 Taxation

See notes 8 
and 23 to the 
financial 
statements for 
further 
information.

5 The sale of the 

Premium Cigar 
business

The Group is subject to 
taxation in a number 
of international 
jurisdictions, requiring 
significant management 
judgement in relation to 
effective tax rates, tax 
compliance and the 
reasonableness of tax 
provisions which could 
materially affect the 
Group’s reported results.

The Group is subject to 
periodic challenges by 
local tax authorities on 
a range of matters and 
there are uncertain tax 
positions in relation to 
three principal matters, 
being transfer pricing 
audits in the UK, 
Germany and France; 
a French Tax Authority 
challenge in respect of 
an intra-Group disposal; 
and the EU 
Commission’s challenge 
of the UK Controlled 
Foreign Company (CFC) 
regime. 

The Group agreed to sell 
the Premium Cigar 
business during the year 
and the sale was 
completed on 29 October 
2020. This is a 
significant transaction 
for the Group with a 
high degree of 
complexity from a 
financial reporting 
perspective.

The Audit Committee received a detailed update from management 
at each Committee meeting on the status of ongoing enquiries and 
tax audits with local authorities; the Group’s effective tax rate for the 
current year; and the level of provision for known and potential 
liabilities including the extent of third party counsel received in 
developing estimates. In addition, the Audit Committee discussed 
material positions with external audit in support of developing an 
independent perspective on the positions presented.

The Committee received specific progress reports on UK CFC, 
French tax litigation and the status of the transfer pricing audits 
and in light of these considered the reasonableness of provisions 
and reporting disclosures.

The Committee further considered the appropriateness of items 
treated as adjusting, including provisions in respect of transfer 
pricing issues, tax credits on audit settlements and the tax treatment 
of a US reorganisation and concluded that the items satisfied 
adjusting item criteria on the basis of materiality and nature.

The Audit Committee reviewed the status of each material tax 
judgement, including a range of possible outcomes, noted that third 
party support had been obtained for each judgement and agreed that 
the level of tax provisions and disclosures was appropriate.

The disposal of the Premium Cigar business led to the continued 
reclassification of the assets of the business under “held for sale” 
accounting from the 2019 Annual Report and Accounts. This resulted 
in an impairment of goodwill and intangibles in relation to this 
business, with the net assets of the business being written down to 
the amount of the expected sales proceeds. On completion of the 
disposal a reversal of foreign exchange movements will be taken 
through reserves from the time the original acquisition of the 
Premium Cigar business took place, recognising those historic 
gains within the profit and loss account.

The Audit Committee has reviewed the level of impairments taken in 
relation to the expected sales proceeds in advance of completion and 
the amount of foreign exchange gains recycled from reserves and is 
satisfied that any associated judgements are reasonable and 
accurately reflected in the accounts, a position supported by the 
external auditors.

In addition the Committee reviewed the mechanism for sale 
proceeds being received which includes deferred consideration of 
€250 million and is satisfied that this is fully recoverable given a 
review of both its short-term tenure and the level of security attached 
to it. The deferred consideration has not been reflected in the 2020 
financial statements.

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AUDIT, RISK AND INTERNAL CONTROL CONTINUED

Focus area

Why this area is significant

How we as an Audit Committee addressed this area

6 Revenue 

recognition

7 Goodwill 

and 
intangible 
asset 
impairment 
reviews

See note 12 to 
the financial 
statements 
for further 
information. 

8 Use of 

adjusted 
measures

There is a risk that revenue 
could be overstated through 
the inclusion of sales which are 
not in compliance with the 
Group’s revenue recognition 
policy. Additionally, the 
COVID-19 pandemic has 
changed the credit risk profile 
of a number of the Group‘s 
customers, increasing the risk 
that trade debtor balances may 
be overstated through 
customer default.

Discussions were held with management and EY which satisfied 
the Audit Committee that the Group’s criteria for revenue 
recognition were appropriate and that the central monitoring of 
trade weight at period ends ensured any material breaches to the 
Group’s revenue recognition policy would be both detected and 
reported to the Committee and where applicable, disclosed 
externally. No breaches were found during the year.

In response to the impact the COVID-19 pandemic may have on 
certain categories of customer, management changed the 
process for monitoring credit risk to reflect a rapidly changing 
environment and ensure the Group could react and respond 
appropriately as trade debt default risk levels changed.

The Audit Committee reviewed this change in process and is 
satisfied that the level of trade debt has been appropriately valued 
and that any potential bad debt has been adequately provided for. 

Goodwill and intangible assets 
form a major part of the Group’s 
balance sheet and their current 
valuations must be supported 
by future prospects. 

The Audit Committee has reviewed cash forecasts for the Cash 
Generating Unit Groupings (CGUGs) that are used to support the 
Group’s goodwill and intangible assets balances and has 
recognised that there is significant headroom from the 
discounted cash flows for each CGUG above the valuation of the 
goodwill allocated to it.

Non-GAAP or adjusted 
measures provide an 
appropriate and useful 
assessment of business 
performance and reflect the 
way the business is managed. 
They are also used in 
determining annual and 
long-term incentives for 
remuneration, and are widely 
used by our investors.

The Audit Committee also considered detailed reporting from, and 
held discussions with, EY. Resulting from the above, the Audit 
Committee concluded that management’s assertion that goodwill 
and intangible assets should not be impaired, with the exception 
of the instances mentioned in the NGP intangible impairment 
and PCD disposal sections, was reasonable and that appropriate 
disclosure of sensitivities has been given. As a result of this, 
the Audit Committee approved the disclosures in the 
financial statements. 

At the end of last year the Board made the commitment to revisit 
the continued treatment of restructuring as an adjusting item once 
the COPII programme finished on its anticipated date in 2020. 
Since that announcement was made, a number of significant 
events have taken place: the arrival of a new CEO; the 
commissioning of a new Group strategy exercise; and the 
COVID-19 pandemic which impacted the ability of the Group 
to conclude its 2020 COPII programme as planned.

The Audit Committee reviewed these events alongside the 
continued guidance from ESMA and previous correspondence with 
the FRC regarding the treatment of restructuring and agreed that it 
was appropriate to continue to treat restructuring as an adjusting 
item until the end of financial year 2021. The Committee also 
reviewed the treatment of the Auxly loan revaluation as an 
adjusting item along with the restatement of 2019 and agreed 
that this treatment was appropriate.

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GOVERNANCEFocus area

Why this area is significant

How we as an Audit Committee addressed this area

9 Product 

litigation 
and 
competition 
matters

10 Adoption of 

IFRS 16

The Group is exposed to 
litigation arising from 
claimants alleging smoking 
related health effects as well as 
regional Competition Authority 
cases due to only a small 
number of major tobacco 
suppliers.

The adoption of IFRS 16 has a 
material impact on the balance 
sheet of the Group. The 
standard itself is reasonably 
complex in nature and so it is 
important that local 
component teams are reporting 
accurately post adoption.

The Audit Committee considered reports from the Group’s external 
lawyers which confirmed that the Group continues to have 
meritorious defences to the actual and threatened legal 
proceedings and concluded that risks in respect of tobacco & 
NGP related litigation along with any Competition Authority 
cases are appropriately disclosed or provided for in the Annual 
Report and Accounts.

The Audit Committee has reviewed regular updates from 
management as to the process required to adopt the standard 
properly and the anticipated impact on the Group’s results upon 
adoption. The Committee has then reviewed the opinion of auditors 
at key reporting periods and has satisfied itself that any changes to 
process or disclosure required by management as a result of the 
audit reviews have been acted upon in a comprehensive manner.

ENSURING OUR ANNUAL REPORT IS FAIR, BALANCED AND UNDERSTANDABLE

A number of long-established and embedded processes 
consisting of multiple levels of review underpin the key 
compliance requirement for our Annual Report to be fair, 
balanced and understandable. These reviews consider 
the following criteria in fulfilling this requirement:

Is the Annual Report fair?

•  Has equal weight been given to all messages and has 
any sensitive material been omitted which should 
have been included?

•  Are the key judgements referred to in the narrative 
reporting and the key financial and internal control 
matters reported in the Audit Committee report 
consistent with the disclosures of key estimation 
uncertainties and critical judgements set out in the 
financial statements?

•  How do these compare with the risks the external 

auditor EY includes in its report?

Is the Annual Report understandable?

•  Is the narrative reporting consistent with the financial 

reporting, with key messages reflected in both?

•  Is the description of the business, principal risks and 
uncertainties, strategy and objectives consistent with 
the Board’s understanding?

•  Is there a clear and understandable framework to 
the Annual Report with the important messages 
highlighted appropriately throughout?

•  Is the layout clear with good linkage throughout in 

a manner which reflects the whole story?

Is the Annual Report balanced?

•  Is there a good level of consistency between the 
narrative reporting in the front and the financial 
reporting in the back of the Annual Report and does 
the messaging reflected in each remain consistent 
when read independently of each other?

After consideration of the Annual Report against these 
criteria the Directors confirm that they consider, taken 
as a whole, that the Annual Report is fair, balanced and 
understandable and provides the information necessary 
for shareholders to assess the Company’s position and 
performance, business model and strategy.

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AUDIT, RISK AND INTERNAL CONTROL CONTINUED

GOVERNANCE, RISK MANAGEMENT AND 
INTERNAL CONTROL

Assessing and managing risk is fundamental to achieving 
our strategic objectives, safeguarding our shareholders’ 
interests and protecting the Group from reputational or 
legal challenges. This is reflected in our risk management 
framework, which ensures significant risks are identified, 
managed and monitored.

In accordance with the UK Corporate Governance Code, the 
Board has overall responsibility for setting the Group’s risk 
appetite, with accountability for maintaining effective risk 
management and internal control systems then being 
delegated to the Audit Committee.

The Group’s risk management approach is described in the 
Principal Risks and Uncertainties section on pages 42 to 59 
and is designed to manage, rather than eliminate, the 
significant risks the Group may face. Consequently, our 
internal controls can only provide reasonable, and not 
absolute, assurance over our principal risks.

Monitoring the effectiveness of 
risk management

The Board and Audit Committee received regular updates 
during the year on the continued development of our risk 
management and internal control systems as well as on the 
results of risk assessments and internal control 
effectiveness assessments.

Throughout the course of the financial year, the Audit 
Committee has invited first and second line of defence 
functions to present on their respective risk management 
approaches to the risks overseen. This direct dialogue with 
the Audit Committee provides further assurance to the 
Audit Committee regarding the effective management of 
significant risks to the Group.

Reporting provided to the Audit Committee enables the 
review and monitoring of the effectiveness of our risk 
management and internal control systems. The Audit 
Committee has considered and confirmed to the Board that 
this is in accordance with the recommendations of the 
Financial Reporting Council’s (FRC’s) UK Corporate 
Governance Code.

INTERNAL AUDIT

Internal Audit (IA) has continued to evolve and develop its 
practices to further improve its independent challenge to 
the Group’s activities, as required by the Audit Committee 
and management. Due to the COVID-19 pandemic a specific 
focus was on enhancing the remote auditing capabilities.

During the year IA performed a risk-based audit programme 
aligned to the Group’s strategic priorities, resulting in 
relevant individual and theme-based recommendations 
and insights to further strengthen the Group’s control 
framework. Audits continued remotely throughout the 
pandemic period.

The Audit Committee reviews the annual IA plan, and 
reviews reports from IA at each Audit Committee meeting 
in order to monitor the ongoing effectiveness of the control 
framework. The Audit Committee considered the 
effectiveness and results of the audits undertaken by IA 
and monitored management responses to the audit matters 
raised. IA post audit surveys are completed by relevant 
management, with feedback on IA’s performance over the 
year being positive, reflecting the value-add delivered. The 
Audit Committee has reviewed the FY21 IA plan, including 
its scope and extent, and confirmed appropriate resources 
exist to deliver the plan.

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GOVERNANCEEXTERNAL AUDIT

Independence of our external auditors

2020 represents EY’s first year as the Group’s external 
auditor and at the Audit Committee’s February 2020 
meeting EY set out its external audit plan for the year. 
As foundational support for the plan EY provided the 
Committee with the assurance that as auditor they 
understood the Group to a level that would enable a proper 
assessment of the risks facing the Group. EY then 
demonstrated how this assessment of risk has been 
incorporated into the audit approach. The Committee noted 
this approach and was satisfied that the plan would allow 
for a comprehensive first year audit.

In determining materiality for the audit work, whilst EY 
used a similar methodology as PwC by taking a percentage 
of forecast Profit before Tax, EY explained to the Committee 
that they have chosen to include the amortisation of 
intangibles in this calculation and as a result this has 
reduced the level of materiality for the audit from that 
previously used.

The successful transition of auditor was a key area of focus 
for the Committee and through regular review meetings 
with both management and EY the Committee is satisfied 
that a comprehensive transition programme has been 
undertaken which has ensured that EY has had the 
appropriate access to Group people and systems to both 
conduct adequate levels of testing and facilitate the review 
and challenge of accounting estimates and judgements. 
Both of these measures are in support of attaining a quality 
first year audit, conducted on the Group’s timetable and 
minimising disruption.

The Audit Committee also noted a difference in audit 
approach which places more reliance on data 
analytics used to review all transactions rather than the 
controls-based sample testing that the Group has 
previously experienced.

The Audit Engagement Letter detailing the provision of 
statutory audit and half-year review services was both 
considered and approved.

The Committee has had regular private meetings with the 
new auditors and is satisfied that they have been given full 
access and complete transparency by management 
throughout the year.

As part of the onboarding process of EY as the Group’s new 
auditors the Committee reviewed reports from both EY and 
management attesting that independence had been 
achieved in July 2019 ahead of any formal audit planning 
work. As part of the continual requirement to ensure the 
independence and objectivity of EY, the Audit Committee 
maintains and regularly reviews our Auditor Independence 
Policy. This policy provides clear definitions of services 
that the external auditors may and may not provide as 
determined by the FRC’s Revised Ethical Standard 
published in December 2019, a copy of which can be 
found on our website.

EY has just completed its first year as auditor and our 
Auditor Independence Policy requires the Group Audit 
Partner to rotate after a maximum of five years (seven 
years for subsidiary companies). Andrew Walton, our 
signing audit partner, has just completed his first year. 
The policy states that EY may only provide non-audit 
services where those services do not conflict with its 
independence. It also establishes a formal authorisation 
process, including the tendering for individual non-audit 
services expected to generate fees in excess of £250,000, 
and prior approval by the Audit Committee for allowable 
non-audit work that EY may perform. Guidelines for the 
recruitment of employees or former employees of EY, and 
for the recruitment of our employees by EY, are contained 
in the policy.

During the year EY undertook limited non-audit work. 
This non-audit work was awarded to EY due to its prior 
knowledge of the Group and it being deemed best placed 
to provide effectively the services required. The non-audit 
work included the completion of in flight projects that 
EY were allowed to complete following a review by the 
Audit Committee.

In the current year non-audit fees were 3 per cent (2019 
PwC: 3 per cent) of total audit fees (see note 4). Following 
the auditor independence reviews during the year, the 
Audit Committee concluded that the level of non-audit fees 
is appropriate in the light of the above activities and the 
Audit Committee does not believe that the objectivity of the 
external audit has been impaired as a result of this 
non-audit work.

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AUDIT, RISK AND INTERNAL CONTROL CONTINUED

To ensure compliance with this policy, during the year the 
Audit Committee carried out two auditor independence 
reviews, including consideration of the remuneration 
received by EY for audit services, audit-related services and 
non-audit work. The Audit Committee also considered 
reports by both management and EY, which did not raise 
any concerns in respect of EY’s independence, and 
confirmed that EY maintains appropriate internal 
safeguards to ensure its independence and objectivity. 
The outcome of these reviews was that performance of the 
relevant non-audit work by EY was in compliance with the 
policy and was the most cost-effective way of conducting 
our business. No conflicts of interest were found to exist 
between such audit and non-audit work. The Audit 
Committee therefore confirmed that the Company and 
Group continue to receive an independent audit service.

Audit quality

We place great importance on ensuring that we receive a 
high-standard and effective external audit. Whilst 2019 
represented the final year of PwC as auditors the Audit 
Committee still reviewed the output of the annual audit 
effectiveness questionnaires, covering the audit scope and 
planning, quality and delivery, challenge and 
communication, and independence, which were completed 
by members of both the Audit Committee and Logista’s 
Audit Committee as well as by senior managers and 
finance executives from across the Group. The findings of 
the questionnaires were shared with both PwC and EY.

During the year we also received a letter from the Financial 
Reporting Council (FRC) requesting further information on 
our reporting and associated disclosures on the 2019 
Annual Report and Accounts. The explanations we 
provided to the FRC were duly accepted and we have taken 
on board observations to further improve disclosures in this 
year’s publication.

COVID-19 INTERNAL CONTROL IMPACT

From the outset of the COVID-19 pandemic we have 
taken a number of actions to verify the impact on our 
internal control environment and to ensure our 
internal controls continue to operate effectively.

Our COVID-19 response was managed by the Group’s 
crisis committee with senior representation from 
across the business enabling timely and effective 
escalation of issues arising, confirmation of 
operational effectiveness, and an holistic approach 
to issue resolution.

We performed an assessment of our crisis 
management planning process to review whether 
current and future material risks relating to this 
pandemic have been identified / continue to be 
identified, and the extent to which actions to manage 
potential impacts have been implemented.

In addition, we reviewed the continued effectiveness 
of Imperial’s key processes and controls (including 
Finance Shared Services), with a focus on fraud risk 
(specifically misappropriation of assets), in light of 
any changes to ways of working resulting from the 
impact of the COVID-19 pandemic.

Neither review identified any major design or 
operating effectiveness weaknesses, demonstrating 
the resilience of our operations given these 
circumstances.

In addition to these reviews, further attention is 
being placed on the tightening of controls around 
receivables and the collection of overdues above and 
beyond our normal procedures within this area.

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GOVERNANCEThe FRC Audit Quality review team also carried out a 
review of PwC’s audit of our consolidated financial 
statements for 2019 as part of their routine review process. 
The Audit Committee has received a full copy of the 
findings and recognises that there were no significant 
findings resulting from the review and that a number of 
areas of good practice were highlighted. To ensure 
continuity the report has been shared with EY.

Audit tender

The audit was last tendered in 2019, with EY being awarded 
the audit in February 2019 with a 1 October 2019 start date. 
The next time the audit will be tendered will likely be in 
2029, as required by regulation. The Committee continues to 
review the independence and the quality of the external 
audit to assess if a tender should happen in advance of the 
regulatory requirement.

The Audit Committee recommended to the Board that EY 
should be reappointed as auditor at the next AGM.

Non-audit services

In the current year non-audit fees were 3 per cent (2019 
PwC: 3 per cent) of total audit fees (see note 4).

Audit fees

In the current year audit fees were £7.0 million  
(2019 PwC: £7.6 million) (see note 4).

Statement of auditors’ responsibilities

EY is responsible for forming an independent opinion on 
the financial statements of the Group as a whole and on the 
financial statements of Imperial Brands PLC as presented 
by the Directors. In addition, it also reports on other 
elements of the Annual Report as required by legislation or 
regulation and reports its opinion to members. Further 
details on EY’s opinions start on page 125.

Auditors and disclosure of information to 
auditors

Each of the Directors in office at the date of approval of this 
Annual Report confirms that:

•  so far as they are aware, there is no relevant audit 
information (that is, information needed by EY in 
connection with preparing its report) of which EY is 
unaware; and

•  each has taken all the steps that they ought to have taken 
as a Director in order to make himself/herself aware of 
any relevant audit information and to establish EY is 
aware of that information.

JON STANTON
Chair of the Audit Committee

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DIRECTORS’ REPORT: GOVERNANCE

DIRECTORS’ REPORT

The Directors present their report and audited financial statements for the year ended 30 September 2020.  
This Directors’ Report forms part of the management report as required under the Disclosure Guidance and 
Transparency Rules.

CONFLICTS OF INTEREST

INDUCTION AND TRAINING

Our Directors are required to avoid situations where they 
have, or could have, a direct or indirect interest that 
conflicts, or possibly may conflict, with the Company’s 
interest, and give notice of any such conflict at the start of 
any Board meeting. The Company’s Articles of Association 
allow the Board to authorise potential conflicts of interest 
that may arise and to impose such limits or conditions as it 
thinks fit. Directors are not allowed to participate in such 
considerations or to vote regarding their own conflicts.

Following their appointment to the Board, new Directors 
receive a tailored induction programme which includes 
industry-specific training, visits to the Group’s businesses 
and meetings with senior management. They are also 
briefed on internal controls at both head office and 
business unit level and provided with information on 
relevant Company policies and governance-related matters. 
See page 75 for details of the induction programme of 
Stefan Bomhard.

As part of our annual review process, all situations entered 
in the Conflicts Register are reviewed and reconsidered. 
The Board is satisfied that the independence of those 
Directors who have external board appointments has not 
been compromised and there are currently no cross-
directorships between Board members.

The Board confirms that, with the exception of the Chair, 
who is not subject to the Code’s independence test but 
met the independence criteria on appointment, all NEDs 
remained independent throughout the year as defined 
in the Code.

Details of the Directors’ share interests are shown in the 
Directors’ Remuneration Report on page 119.

EXTERNAL APPOINTMENTS

NEDs, including the Chair, may serve on a number of other 
boards provided they continue to demonstrate the requisite 
commitment to discharge their duties effectively. The 
Succession and Nominations Committee reviews the 
extent of the NEDs’ other interests throughout the year. In 
accordance with the provisions of the 2018 Code, all NEDs 
are required to obtain approval of the Board prior to 
accepting any new office or employment. The Board is 
satisfied that each of the NEDs commits sufficient time to 
their duties in relation to the Company. The Chair and each 
of the NEDs has confirmed they have sufficient time to 
fulfil their obligations to the Company.

The Board is supportive of Executive Directors and 
members of the ExCom accepting non-executive 
directorships of other companies to widen their experience 
and knowledge for the benefit of the Company. Accordingly, 
in accordance with the Code and subject to the agreement 
of the Board, Executive Directors and members of the 
ExCom are permitted to accept one external non-executive 
board appointment and to retain any fees received from 
such appointment. At the time of publication of this report, 
Stefan Bomhard held one non-executive directorship, and 
no ExCom members had an external appointment.

The Company is committed to the continuing development 
of its NEDs in order that they may build on their expertise 
and develop their understanding of our business. Briefings 
are given by our advisers on matters of legislative change 
and corporate governance developments as well as focused 
Committee topics such as executive remuneration and 
environmental issues. Periodic ‘deep dives’ into various 
areas of the business are presented to the Board in the 
regular meeting schedule.

The Company Secretary is responsible for advising the 
Board, through the Chair, on matters of corporate 
governance. In addition, all Directors have access to the 
advice of the Company Secretary and, where appropriate, 
the services of other employees for all governance and 
regulatory matters.

Independent professional advice is available to all Directors, 
in appropriate circumstances, at the Company’s expense.

BOARD EVALUATION

The performance of each Director is considered as part of 
the annual Board evaluation process. The Code requires 
that an external evaluation is carried out every three years, 
with an internal evaluation in the intervening years. 
However, the Chair considered it appropriate to defer such 
an externally facilitated Board evaluation for one year, 
to take place during 2021, by which time both the Chair  
and the SID will have completed a full year in office and 
Stefan Bomhard will have started to set out his strategic 
direction. Further, any Committee membership changes 
required as a result of further NED appointments will  
have been implemented. By deferring the process to 2021, 
it is anticipated that the external review will give a more 
robust assessment and insight into the overall effectiveness 
of the refreshed Board and its Committees. A tender 
process for the external evaluation in 2021 was initiated  
in September 2020.

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Imperial Brands | Annual Report and Accounts 2020

GOVERNANCEDuring its June 2020 meeting the Board held a NED-only 
session to discuss its ways of working with a view to 
identifying enhancements to the effectiveness of the Board 
and how those enhancements would support business 
performance. Items considered included:

•  Improved balance of operational and strategic items 
considered by the Board, with an enhanced forward 
looking focus, including more business and strategic 
insight, for example customer and competitor 
developments;

•  Renew focus on risks and opportunities including 

ongoing discussion of emerging operational risk; and

•  Enhanced external orientation – for example discussions 

with analysts on perceptions of the Company, its 
competitors and the tobacco and NGP sectors.

The areas raised for consideration in last year’s evaluation 
have been addressed this year as follows:

Area for consideration 

How we addressed this

Frequency of Board 
meetings to reflect 
dynamics of NGP business

An additional scheduled 
Board meeting introduced 
and three additional 
meetings held in the year 

Further enhancing risk 
management including in 
the context of the evolving 
NGP business

Focus on risk management 
reporting to both the Board 
and Audit Committee 
enhanced

Succession planning and 
talent development

Appointments of Chair, SID, 
a NED and CEO concluded 
and the recruitment of a 
successor to the CFO 
commenced

INSURANCE & INDEMNITIES

During the year the Company purchased and maintained 
appropriate insurance cover in respect of directors’ and 
officers’ liabilities. Qualifying third-party indemnity 
arrangements for the benefit of Directors, in a form and 
scope which comply with the requirements of the UK 
Companies Act 2006 (the Act), were in force throughout 
the year and up to the date of this Annual Report.

STATEMENT ON EMPLOYMENT OF DISABLED 
PERSONS

We aim to create a work environment that allows equal 
opportunities so our people are employed fairly, safely 
and in compliance with applicable employment laws and 
regulation. We respect each person for who they are and 
what they can contribute, regardless of disability, physical 
or mental health, age, race, origin, gender, sexual 
orientation, political views, religion, marital status or any 
other legally protected status.

CHARITABLE & POLITICAL DONATIONS

As part of our responsible approach, we continued to 
support a number of communities in which we operate by 
allocating a central budget. This budget largely funds our 
support of the Eliminating Child Labour in Tobacco Growing 
(ECLT) Foundation and our support of Hope for Justice. 
Further information can be found within the case 
studies on our website. In addition, a number of our 
subsidiaries donate to charitable and community 
endeavours from local budgets.

This year the COVID-19 crisis had a profound impact on 
all our lives. We are very proud of the way our business 
supported local communities during this time. During the 
crisis we have made donations both on a national level and 
to the local community in a number of countries, including 
in Morocco to support the special fund established to fight 
coronavirus; Germany to support homeless charities; in 
Poland to local hospitals; in the USA to support virus relief 
funds; and in the Congo to support the local community.

All charitable donations and partnership investments are 
subject to the requirements of our Code of Conduct.

No political donations were made to EU political parties, 
organisations or candidates (2019: Nil). This approach is 
aligned with our Group Policy and Code of Conduct.

www.imperialbrandsplc.com

87

DIRECTORS’ REPORT: GOVERNANCE CONTINUED

INFORMATION ON ACQUISITION OF OWN 
SHARES

As reported last year, the Company obtained shareholder 
authorisation for the buyback of up to 95,370,000 shares. 
This buyback programme was completed in December 2019, 
with 5,098,508 shares purchased at a cost of £91,606,155 
during the year. These share purchases represent 
approximately 0.5 per cent of issued share capital.

RESULTS & DIVIDENDS

We include a review of our operational and financial 
performance in our Strategic Report on pages 12 and 13.

The profit attributable to equity holders of the Company for 
the financial year was £1,558 million, as shown in our 
Consolidated Income Statement. Note 3 to the financial 
statements gives an analysis of revenue and operating profit.

An analysis of net assets is provided in the Consolidated 
Balance Sheet and the related notes to the financial statements.

We pay quarterly dividends. The first and second dividends 
for financial year 2020 were paid on 30 June 2020 and 
30 September 2020 respectively. The third dividend will be 
paid on 31 December 2020 and, subject to AGM approval, 
the final dividend will be paid in March 2021 to our 
shareholders on the Register of Members at the close of 
business on 19 February 2021. The associated ex-dividend 
date will be 18 February 2021.

Following a review by the Audit Committee, at its meeting in 
November 2020, which confirmed the accounts showed 
distributable reserves sufficient to support the expected third 
interim and final dividends and the interim dividends in 
financial year 2021, the Directors have declared and, propose 
dividends as follows:

Ordinary shares

Interim paid – June 2020,  
20.85p per share

Interim paid – September 2020,  
20.85p per share

Proposed interim – December 2020,  
48.00p per share

Proposed final – March 2021,  
48.01p per share

Total ordinary dividends,  
137.7p per share (2019: 206.57p)

2020
£ million

2019
£ million

197

197

453

454

298

298

683

683

1,301

1,962

OTHER INFORMATION

In accordance with the Act the following items have been 
included in other sections of this Annual Report:

•  a fair review of the business, as required by the 

Companies Act 2006, is included in the Strategic Report;
•  the information in our Governance Report is included in 

this Directors’ Report by reference;

•  future developments in the business are included in the 

Chief Executive’s Q&A;

•  information relating to our people, including employee 
engagement, is included in the Celebrating our People 
section on pages 16 to 19 and on pages 68 and 69 in our 
Governance Report;

•  our principal risks are detailed on pages 46 to 59;
•  information relating to our sustainability approach that 
supports our environmental, social and governance 
agenda is included on pages 20 to 28;

•  responsibilities to a broader stakeholder group, including our 
suppliers and customers, are included on pages 14, 15 and 68;
•  information on our greenhouse gas emissions is included 

on page 13; and

•  the Directors of the Company are listed on pages 64 and 65.

Our report under the Streamlined Energy and Carbon 
Reporting requirements can be found on page 22.

SHARE CAPITAL & INTEREST IN VOTING RIGHTS

Details of our share capital are shown in note 26 to the 
financial statements. All shares other than those held in 
treasury are freely transferable and rank pari passu for 
voting and dividend rights.

As at 30 September 2020 we held 74,289,137 shares in 
treasury, which represented 7.28 per cent of issued share 
capital and had an aggregate nominal value of £7,428,914.

We have not cancelled these shares but hold them in a treasury 
shares reserve within our profit and loss account reserve and 
they represent a deduction from equity shareholders’ funds.

The Company has been notified of the following interest in 
3 per cent or more of our shares in accordance with Section 
5.1.2 of the Disclosure Guidance and Transparency Rules 
(DTRs). The Company has been notified of the following 
interest since the year end and up to 16 November 2020 
being a date not more than one month prior to the date of 
the AGM Notice of Meeting, in accordance with DTR 5.

Number of 
ordinary shares 
at the date of 
notification

Percentage of 
issued share 
capital at the date 
of notification

53

47

46

48

5.591

5.011

4.95

5.031

BlackRock Inc

Fidelity International Limited

The Capital Group Companies, Inc.

Notifications received post year end

The Capital Group Companies, Inc.2

1.  Indirect holding.
2.  Notified 21 October 2020.

88

Imperial Brands | Annual Report and Accounts 2020

GOVERNANCEPENSION FUND

The Group has three main pension arrangements, the 
largest being the Imperial Tobacco Pension Fund, which is 
not controlled by the Board but by a trustee company. Its 
board consists of five directors nominated by the Company, 
one director nominated by employee members and two 
directors nominated by current and deferred pensioners. 
This trustee company is responsible for the assets of the 
pension fund, which are held separately from those of the 
Group and are managed by independent fund managers. 
The pension fund assets can only be used in accordance 
with the fund’s rules and for no other purpose.

ARTICLES

The Company’s Articles of Association do not contain any 
entrenchment provisions and, therefore, may be altered or 
added to, or completely new articles may be adopted, by 
special resolution, subject to the provisions of the 
Companies Act 2006.

SIGNIFICANT AGREEMENTS THAT TAKE 
EFFECT, ALTER OR TERMINATE ON CHANGE 
OF CONTROL

The agreements summarised below are those which we 
consider to be significant to the Group as a whole and 
which contain provisions giving the other party or parties a 
specific right to terminate them if we are subject to a 
change of control following a takeover bid.

The Group has seven credit facility agreements that provide 
that, unless the lenders (as defined within each agreement) 
otherwise agree, if any person or group of associated 
persons and/or any connected persons acquires the right to 
exercise more than 50 per cent of the votes exercisable at a 
general meeting of the Company, the respective borrowers 
(as defined within each agreement) must repay any 
outstanding utilisation owed by them under the respective 
facility agreement and the total commitments under that 
facility agreement will be cancelled.

PLC and Imperial Tobacco Limited a surety bond, in each 
case issued on a standalone basis but in aggregate forming 
an amount of £225 million, until January 2026.

If any person or group of associated persons (as defined 
within each agreement) acquire the right to exercise more 
than 50 per cent of the votes exercisable at a general 
meeting of the Company, the Sureties may demand that 
Imperial Tobacco Limited, amongst other things, pay a sum 
to a cash collateral account equal to but not exceeding the 
aggregate amount outstanding under each guarantee.

Imperial Brands Finance PLC (the Issuer) has issued bonds 
under a Euro Medium Term Notes (EMTN) Debt Issuance 
Programme (as noted below). The Company acts as guarantor.

The final terms of this series of notes contain change of 
control provisions under which the holder of each note will, 
subject to any earlier exercise by the Issuer, have the option 
to require the Issuer to redeem or, at the Issuer’s option, 
purchase that note at its nominal value if: (a) any person, or 
persons acting in concert or on behalf of any such 
person(s), becomes interested in: (i) more than 50 per cent 
of the issued or allotted ordinary share capital 
of the Company; or (ii) such number of shares in the capital 
of the Company carrying more than 50 per cent of the 
voting rights normally exercisable at a general meeting of 
the Company; and (b) as a result of the change of control, 
there is either: (i) a reduction to a non-investment grade 
rating or withdrawal of the investment grade rating of the 
notes which is not raised again, reinstated to or replaced by 
an investment grade rating during the change of control 
period specified in the final terms; or (ii) to the extent that 
the notes are not rated at the time of the change of control, 
the Issuer fails to obtain an investment grade credit rating 
of the notes within the change of control period as a result 
of the change of control.

The bonds issued in such manner are as follows:

•  15 September 2008 £600 million 8.125 per cent guaranteed 

notes due 2024;

•  17 February 2009 £1,000 million 9 per cent guaranteed 

The seven credit agreements are:

notes due 2022;

•  A credit facilities agreement dated March 2020 under 

which certain banks and/or financial institutions make 
available to Imperial Brands Finance PLC and Imperial 
Tobacco Germany Finance GMBH committed credit 
facilities of €3,500 million for a period of up to three years 
with bi-annual six month auto-extensions;

•  Six credit facility agreements dated April 2020 under 

which certain banks and/or financial institutions make 
available to Imperial Brands Finance PLC and Imperial 
Brands Enterprise Finance Limited committed credit 
facilities of €1,700 million for a period of up to October 2021.

In addition, five deeds of counter-indemnity each dated 
July 2020 made on substantially the same terms under 
which certain insurance companies (the Sureties) have 
made available to the Company, Imperial Brands Finance 

•  26 September 2011 £500 million 5.5 per cent guaranteed 

notes due 2026;

•  28 February 2014 €1,000 million 2.25 per cent guaranteed 

notes due 2021;

•  28 February 2014 €650 million 3.375 per cent guaranteed 

notes due 2026;

•  28 February 2014 £500 million 4.875 per cent guaranteed 

notes due 2032;

•  27 January 2017 €500 million 0.5 per cent guaranteed 

notes due 2021;

•  27 January 2017 €500 million 1.375 per cent guaranteed 

notes due 2025;

•  12 February 2019 €750 million 1.125 per cent guaranteed 

notes due 2023; and

•  12 February 2019 €750 million 2.125 per cent guaranteed 

notes due 2027.

www.imperialbrandsplc.com

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DIRECTORS’ REPORT: GOVERNANCE CONTINUED

Imperial Brands Finance PLC has also issued bonds in the 
United States of America under the provisions of Section 
144a and Regulation S respectively of the US Securities Act 
(1933). The Company acts as guarantor.

The final terms of this series of notes contain change of 
control provisions under which the holder of each note will, 
subject to any earlier exercise by the Issuer, have the option 
to require the Issuer to redeem or, at the Issuer’s option, 
purchase that note at 101 per cent of its nominal value if: (a) 
(i) any person (as such term is used in the US Securities 
Exchange Act of 1934 (the Exchange Act)) becomes the 
beneficial owner of more than 50 per cent of the Company’s 
voting stock; or (ii) there is a transfer (other than by merger, 
consolidation, amalgamation or other combination) of all or 
substantially all of the Company’s assets and those of its 
subsidiaries to any person (as such term is used in the 
Exchange Act); or (iii) a majority of the members of the 
Company’s Board of Directors is not continuing in such 
capacity; and (b) as a result of the change of control, there is a 
reduction to a non-investment grade rating or withdrawal of 
the investment grade rating of the notes which is not raised 
again, reinstated to or replaced by an investment grade 
rating during the change of control period specified in the 
final terms.

The bonds issued in such manner are as follows:

•  11 February 2013 $1,000 million 3.5 per cent guaranteed 

notes due 2023;

•  21 July 2015 $1,500 million 4.25 per cent guaranteed notes 

due 2025;

•  21 July 2015 $1,250 million 3.75 per cent guaranteed notes 

due 2022;

•  26 July 2019 $1,000 million 3.125 per cent guaranteed 

notes due 2024;

•  26 July 2019 $750 million 3.5 per cent guaranteed notes 

due 2026; and

•  26 July 2019 $1,000 million 3.875 per cent guaranteed 

notes due 2029.

UPDATE ON TOBACCO-RELATED LITIGATION

Italy

A claim has been brought in the Court of Messina against 
Imperial Tobacco Italia S.r.l. and Reemtsma 
Cigarettenfabriken Gmbh by two individuals claiming 
€800,000 in total for alleged smoking related health effects. 
We have denied liability. The parties have filed their 
pleadings. We await the judge’s decision on the parties’ 
requests for oral and expert evidence, which is not expected 
until after the next hearing on 16 December 2020.

Poland

In October 2017, Imperial Tobacco Polska S.A. (Imperial 
Polska) received notice that a claim has been filed against it 
in the Regional Court in Poznan by an individual claiming 
PLN 1,000,000 by way of compensation for alleged smoking 
related health effects. Imperial Polska denied the claim. 
At a hearing in May 2018, the Court dismissed the claim in 
full. In July 2018, the claimant filed an appeal. The Appellate 
Court dismissed the appeal following a hearing in 
September 2019. The claimant sought to take steps to 
appeal to the Supreme Court. However, the claimant missed 
the deadline for obtaining a copy of the written reasons for 
the decision from the Court of Appeal (being the precursor 
to a substantive appeal), it refused to reinstate the deadline. 
The claimant filed an appeal against this decision with the 
Supreme Court. On 2 October 2020, the Supreme Court 
dismissed the claimant’s appeal. This decision is final and 
there can be no further appeals. The case is closed.

Argentina

Our subsidiary, Société Nationale d’Exploitation Industrielle 
des Tabacs et Allumettes SAS (SEITA), has been notified of a 
claim filed in the Court of Buenos Aires against Nobleza 
Piccardo, a subsidiary of British American Tobacco (BAT) 
by an individual smoker. SEITA is not a party to the court 
claim. BAT has denied liability. Historically, BAT 
manufactured and distributed two brands of cigarettes 
owned by SEITA in Argentina under the terms of a Licence 
Agreement. BAT has sought to invoke an indemnity 
contained in the Licence Agreement, pursuant to which 
SEITA is responsible for any product liability to third 
parties. The amount claimed is AR$8,980,200. The parties 
filed their final written arguments in October 2019. The 
parties are awaiting the final judgment, which has been 
delayed due to COVID-19 related Court closures.

France

On 16 January 2018, the French National Committee against 
Tobacco (the CNCT) filed a criminal complaint against the 
four main tobacco manufacturers, including a French 
subsidiary of Imperial Brands named Imperial Brand 
Finance France (the Subsidiary), on grounds of ‘reckless 
life endangerment’. Neither the Subsidiary nor any of its 
employees or managers have been charged or placed 
under formal investigation in any ongoing proceedings, 
as a result of such a complaint. Imperial Brands strongly 
denies the allegations made by the CNCT and is 
monitoring developments.

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Imperial Brands | Annual Report and Accounts 2020

GOVERNANCEare not parties to the MSA (Florida, Minnesota, Mississippi, 
and Texas, collectively called the “Previously Settled States” 
or “PSS”). For those settlements, the APA required ITGB to 
use reasonable best efforts, with the assistance and 
cooperation of Reynolds and Lorillard Tobacco, to reach 
agreement with the PSS to make settlement payments on 
the Acquired Brands on certain terms and conditions.

Effective 12 June 2015 ITGB became a party to the 
Mississippi settlement as to the Acquired Brands. ITGB has 
not become a party to the settlements with Florida, 
Minnesota, or Texas. Two of those states, Minnesota, and 
Texas, have statutes imposing fees on distributors’ sales of 
products manufactured by companies that are not parties 
to the settlements, and fees are paid on sales of ITGB and 
affiliates’ products in those states under those statutes.

Claims have been made against ITGB in connection with 
the acquisition of the Acquired Brands:

Florida v American Tobacco Company, et al., No. 95-1466 AH 
(Cir. Ct. Palm Beach Cty, FL). On 18 January 2017 Florida and 
Philip Morris filed motions with the Florida court with 
jurisdiction over the settlement claiming that Reynolds 
and/or ITGB must make payments on the Acquired Brands 
under the Florida settlement. Florida and Philip Morris 
alleged that ITGB was a “successor” or “assign” to Reynolds’ 
settlement obligations. On 27 December 2017 the court 
ruled that Reynolds was liable for settlement payments on 
the Acquired Brands, but ITGB was not because it was not a 
“successor” or “assign” to Reynolds. On 29 July 2020 the 
intermediate Florida appellate court affirmed. Reynolds 
asked that court for reconsideration and for permission to 
appeal to the Florida Supreme Court. On 18 September 2020, 
the intermediate appellate court denied that motion. 
On 18 October 2020, Reynolds asked the Florida Supreme 
Court directly to permit it to appeal, and it filed a brief in 
support of that request on 26 October 2020. Opposition 
briefs are due on 25 November 2020. No decision has been 
issued. Florida is seeking settlement payments on the 
Acquired Brands of approximately $127 million plus 
interest, plus future annual payments based on market 
share of approximately $26 million.

US

A number of smoking and health-related claims have been 
brought against ITG Brands (ITGB) in the state courts of 
Massachusetts. ITGB has the benefit of an indemnity from 
another manufacturer in respect of each of these claims. 
As a result, ITGB either has been dismissed, or is expected 
to be dismissed, without prejudice from each of the claims. 
To date, no action has been successful or settled in favour 
of any individual claimant in any tobacco-related litigation 
against Imperial Brands or any of its subsidiaries.

Update on USA state settlement agreements

In November 1998, the major US cigarette manufacturers, 
including Reynolds and Philip Morris, entered into the 
Master Settlement Agreement (“MSA”) with 52 US states 
and territories and possessions. These cigarette 
manufacturers previously settled four other cases, 
brought by Mississippi, Florida, Texas and Minnesota, 
by separate agreements with each state (collectively with 
the MSA, the “State Settlement Agreements”). These State 
Settlement Agreements settled all health care cost 
recovery actions brought by, or on behalf of, the settling 
jurisdictions against the defendants (the major US 
cigarette manufacturers); released the defendants from 
various additional present and potential future claims; 
imposed future payment obligations based on market 
share in the US; and significantly restricted their ability 
to market and sell cigarettes.

ITGB and its affiliates were not defendants in the litigations 
that led to the State Settlement Agreements. However, the 
MSA contained a provision allowing manufacturers that 
were not defendants to become parties. Under that 
provision ITGB and certain affiliates (including its US 
affiliate Commonwealth Brands, Inc.) became parties to 
the MSA. They make substantial annual MSA payments 
based on market share in the US and other factors, and are 
subject to the MSA’s restrictions on their ability to market 
and sell cigarettes.

On 12 June 2015, ITGB acquired four cigarette brands 
(Winston, Salem, Kool and Maverick, referred to as the 
“Acquired Brands”) from Reynolds and Lorillard Tobacco, 
in connection with Reynolds’ parent’s acquisition of the 
stock of Lorillard Tobacco’s parent. Because the MSA 
requires a purchaser of a brand to assume settlement 
liability, the Asset Purchase Agreement (“APA”) between 
Reynolds and ITGB required ITGB to assume MSA 
settlement payments on the Acquired Brands. There is no 
similar mechanism permitting companies that were not 
defendants to join the settlements with the four states that 

www.imperialbrandsplc.com

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DIRECTORS’ REPORT: GOVERNANCE CONTINUED

In re Petition of Minnesota for an Order Compelling 
Payments of Settlement Proceeds Related to ITG Brands 
LLC, Court File No. 62-CV-18-1912 (Ramsey Cty. Dist. Ct, MN). 
On 23 March 2018 Minnesota filed a complaint and motion 
and Philip Morris filed a motion with the Minnesota state 
court with jurisdiction over the settlement claiming that 
Reynolds and/or ITGB must make payments on the 
Acquired Brands under the Minnesota settlement. 
Minnesota and Philip Morris alleged that ITGB was a 
“successor” or “assign” to Reynolds’ settlement obligations. 
On 24 September 2019 the court ruled that Reynolds was 
liable for settlement payments on the Acquired Brands. The 
court held that whether ITGB was a “successor” or “assign” 
under the Minnesota settlement would be determined by 
whether ITGB had breached its duty under the APA with 
Reynolds to use reasonable best efforts to reach agreement 
with Minnesota to join that settlement. On 19 February 2020 
the Minnesota court denied ITGB’s motion seeking an 
immediate interlocutory appeal. The Minnesota court held 
a trial on whether ITG used its reasonable best efforts to 
reach agreement with Minnesota to join the settlement on 
31 August and 1-2 and 9 September 2020. Post-trial briefing 
and proposed findings of fact and conclusions of law were 
submitted on 13 November 2020. No decision has yet been 
entered. Minnesota is seeking settlement payments on the 
Acquired Brands of approximately $58 million plus interest, 
plus future annual payments based on market share of 
approximately $13 million. Minnesota has indicated those 
amounts should be reduced by statutory fees already paid.

Texas v. American Tobacco Company, et al., Court File No. 
5:96-cv-00091 (E.D. Tex.). On 28 January 2019 Texas and 
Philip Morris filed motions with the Texas court with 
jurisdiction over the settlement claiming that Reynolds 
and/or ITGB must make payments with respect to the 
Acquired Brands under the Texas settlement. Texas and 
Philip Morris alleged that ITGB was a “successor” or “assign” 
to Reynolds’ obligations under the settlement. On 25 
February 2020 the court determined that Reynolds was 
liable for settlement payments on the Acquired Brands. 
The court held that ITGB was not directly liable as a 
successor or assign, and referred further questions 
regarding ITGB’s liability to Reynolds or Texas to the 
Delaware litigation described below.

On 5 May 2020, the court entered a judgment. The judgment 
further held that Reynolds’ settlement payments on the 
Acquired Brands would be reduced by an offset for statutory 
fees under TEX. HEALTH & SAFETY CODE § 161.601, et seq. 
paid by or for ITGB. The statutory fee has been collected 
from ITGB’s distributors since June 2015 when ITGB 
acquired the Brands, with ITGB reimbursing distributors for 
most of the fees paid. Effective 1 April 2019, Texas increased 
the fee amount from the lower rate paid for brands sold by 
Subsequent Participating Manufacturers to the MSA to the 
higher rate paid on other brands. Texas further demanded 

payment of the fee at the higher rate for the period between 
June 2015 and April 2019 plus penalties and interest, in the 
total amount of $173 million. Texas has stated in court 
filings that if the Acquired Brands are subject to settlement 
payments paid by either Reynolds or ITGB, no statutory fee 
will be owed, but has further stated it will not stop collecting 
the fee until there is a final non-appealable judgment. 
Reynolds has indicated in court filings that it believes the 
statutory fee must be collected on the Acquired Brands 
even if Reynolds makes settlement payments.

Both Texas and ITGB asked the court to remove the portion 
of its judgment reducing Reynolds’ settlement payments 
by the statutory payments. The court denied those motions 
on 14 August 2020. The court further held that the judgment 
regarding Reynolds was final and appealable, but that the 
holding regarding ITGB’s liability was yet final until further 
actions from the Delaware and/or Texas courts. Reynolds 
has appealed the judgment against it. ITGB and Texas both 
also appealed, noting disagreement with the offset for 
statutory fees. On 5 October 2020, Reynolds moved to 
dismiss ITGB’s appeal (but not Texas’) on the basis that 
the judgment is not final as to ITGB and does not injure it. 
ITGB opposed the motion on 15 October 2020. No decision 
has been issued. Initial briefs on the merits were filed on 
2 November 2020.

Texas is seeking settlement payments on the Acquired 
Brands of approximately $167 million plus interest, plus 
future annual payments based on market share of 
approximately $36 million. Texas’ claim for statutory 
fees will likely be affected by the outcome of the 
settlement proceedings, and may be addressed in a 
separate proceeding.

ITG Brands, LLC, v. Reynolds American Inc., Court File 
No. 2017-0129-AGB (Del. Chanc. Ct.). ITGB and Reynolds 
are also engaged in litigation in the Delaware court with 
respect to whether ITGB has satisfied its obligations to use 
“reasonable best efforts” to join the settlements with Florida, 
Minnesota and Texas under the asset purchase agreement 
(APA) through which ITGB purchased the Acquired Brands 
and whether ITGB is required to indemnify Reynolds for 
amounts other courts may require Reynolds to pay. On 
30 November 2017, on cross-motions by Reynolds and ITGB,  
the Delaware court held that the “reasonable best efforts” 
provision did not automatically terminate due to the 
transaction closing, but determined further that the duty of 
reasonable best efforts was not perpetual and that whether 
ITGB complied with that obligation is a question of fact that 
the court has not decided. On 23 September 2019, the 
Delaware court denied a motion by Reynolds to hold ITGB 
liable under other indemnity provisions of the APA for 
Reynolds’ liability under the Florida decision irrespective of 
whether ITGB breached a duty of reasonable best efforts, 
finding a fact question on that argument. On 31 October 
2019, the trial court denied ITGB’s motion for immediate 

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Imperial Brands | Annual Report and Accounts 2020

GOVERNANCEappeal, with the Delaware Supreme Court denying the 
same motion on 7 November 2019. There are no further 
proceedings currently set in Delaware. Reynolds is seeking 
indemnification for all amounts it may be required to pay 
in settlement for the Acquired Brands in the Florida, 
Minnesota, and Texas litigations, described above.

In re Jim Hood, ex rel. State of Mississippi Tobacco 
Litigation, No. 94-1429 (Chanc. Ct. Jackson Cty. MS). 
Effective June 12, 2015, ITGB joined the Mississippi 
settlement with respect to the Acquired Brands. On 18 June 
2015, the Mississippi court administering the settlement 
approved the joinder. On 2 July 2015, Philip Morris filed a 
motion to vacate the joinder, but the trial court denied that 
motion on 4 December 2015. Philip Morris appealed, but 
then dismissed its appeal under a settlement with 
Mississippi on 2 June 2017. On 26 December 2018, Philip 
Morris filed a new motion in Mississippi, challenging the 
basis on which Reynolds and ITGB had allocated the “base 
year” profit for the Acquired Brands between them on the 
basis that it adversely affects Philip Morris. The base year 
affects a calculation for a downward “profit adjustment” 
to payments under the Mississippi (and other) State 
Settlements. Philip Morris claims that adjustment of the 
base year should lower its payments under the profit 
adjustment and increase Reynolds’ payments. A trial is set 
for 3-6 May 2021. ITGB is indemnified by Reynolds for profit 
adjustment payments to the extent that its annual profits 
do not exceed a specified amount.

Previously Settled States Reduction under the MSA. 
The MSA contains a downward adjustment, called the 
Previously Settled States Reduction, which reduces 
aggregate payments made by Philip Morris, Reynolds, and 
ITGB by a specified percentage each year. The State of 
California, later joined by the remainder of the MSA states 
and by Philip Morris, challenged the application of that 
Reduction to ITGB for every year from 2016 forward, 
claiming that it cannot apply to ITGB since it is not making 
settlement payments to Florida, Minnesota, or Texas under 
their settlements. The Independent Auditor to the MSA, 
which initially addresses disputes related to payments, has 
rejected that challenge every year. It is possible that one of 
the parties making the challenge may seek to arbitrate the 
claim under the MSA. The PSS Reduction provides annual 
MSA payment reductions of about $65 million.

The Group’s legal advice is that it has a strong position on 
pending claims related to the Acquired Brands and the 
Group therefore considers that no provision is required 
for these matters.

US Helms-Burton litigation 

Imperial has been named as a defendant in a civil action in 
federal court in Miami, Florida under Title III of the Cuban 
Liberty and Democratic Solidarity Act of 1996 (“Helms-
Burton”) filed on 6 August 2020. Title III provides US 
nationals with a cause of action and a claim for treble 
damages against persons who have “trafficked” in property 
expropriated by the Cuban government. Title III is largely 
untested because it did not come into effect until May 2019. 
Treble damages are automatically available under Helms-
Burton. Although the filed claim is for unquantified 
damages, we understand the claim could potentially reach 
approximately $365 million, based on the claimants’ claim 
to own 90% of the property, which they value at $135 million 
(and then treble). The claim is based on allegations that 
Imperial, through Corporación Habanos S.A. (a joint venture 
between one of Imperial’s now former subsidiaries and the 
Cuban government), has “trafficked” in a factory in Havana, 
Cuba that the Cuban government confiscated from the 
claimants’ ancestor in the early 1960s, by using the factory 
to manufacture, market, sell, and distribute Habanos cigars. 

Imperial is subject to an EU law known as the EU Blocking 
Statute (Regulation (EC) No. 2271/96), which conflicts with 
Helms-Burton, protects Imperial against the impact of Title 
III, and impacts how Imperial may respond to the threatened 
litigation. The EU Blocking Statute continues to apply in the 
UK during the Brexit “transition period” in place until 31 
December 2020. After 31 December 2020, the substance of the 
law is likely to stay the same in the UK, at least in the near 
future. On 23 September 2020 the US court granted a stay of 
the action until 9 February 2021 or until further order of the 
court, while Imperial awaits the European Commission’s 
response to its request for authorisation to defend the action. 

Separately, two other groups of prospective claimants have 
indicated that they intend to file a lawsuit against Imperial 
in federal court in Miami, Florida. Neither claim has been 
filed. The threatened claims relate to other properties in 
Cuba, which the prospective claimants claim were 
confiscated from their ancestors by the Cuban government 
in the 1960s and which they claim are now used by 
Corporación Habanos S.A for commercial activities. 
The prospective claimants claim to be entitled to treble 
damages from Imperial.

www.imperialbrandsplc.com

93

DIRECTORS’ REPORT: GOVERNANCE CONTINUED

In respect of LR 9.8.4R (12) and (13) the trustee of the Imperial 
Tobacco Group PLC Employee and Executive Benefit Trust 
and the Imperial Tobacco Group PLC 2001 Employee Benefit 
Trust agrees to waive dividends payable on the Group’s 
shares it holds for satisfying awards under various Imperial 
Brands PLC share plans. In accordance with Section 726 of 
the Act no dividends can be paid to the Company in respect 
of the shares it holds in treasury.

Post year-end events

On 29 October 2020 the Group completed the sale of the 
Premium Cigar Division. For more details see note 11.

Annual General Meeting

This year’s AGM will be held at 123 Winterstoke Road, Bristol, 
BS3 2LL on 3 February 2021 at 2.30 pm. In light of COVID-19 
and the safety of our shareholders we are encouraging those 
wishing to attend to do so virtually.

The Notice of Meeting, instruction for joining and details of 
the resolutions to be put to the meeting are included in the 
Circular to all shareholders and can be found on our website.

2020 AGM vote

At the AGM in 2020, the Company received strong support 
for all its resolutions. However, the Company was included 
on the Investment Association Register with respect to 
withdrawing Resolutions 5 and 8 (the re-election of Alison 
Cooper and Matthew Phillips who had both left the Company 
by the date of the AGM).

The Company appreciates that withdrawing resolutions prior 
to the AGM is normally undesirable. However, these changes to 
the Board occurred after the AGM notice had been circulated to 
shareholders and prior to the meeting date, and therefore the 
withdrawal of the resolutions was unavoidable.

We thank our shareholders for their support during the 
recent period of Board changes. We do not anticipate 
withdrawing any resolutions in respect of the 2021 AGM.

UPDATE ON E-VAPOUR RELATED LITIGATION

We are defending a case in the USA filed in the California 
state with the court against Fontem U.S. (Fontem). The 
original complaint named 17 defendants in addition to 
Fontem. This case seeks the recovery of unquantified 
monetary damages, including punitive damages, against 
all defendants based on the claim that the principal 
plaintiff was injured as a result of the use of e-cigarettes 
and vaping devices, including e-cigarettes manufactured 
by Fontem. Fontem has successfully moved to dismiss 
three of the purported causes of action asserted against it. 
We intend to file Fontem’s answer to the remainder of the 
second amended complaint. Fontem’s answer to the 
remainder of the second amended complaint was filed in 
October 2019. At a case management conference in 
November 2019, the Court set a trial date of 1 February 2021. 

OTHER INFORMATION – LISTING RULES

For the purposes of LR 9.8.4R, the information required to be 
disclosed by LR 9.8.4R can be found on the pages set out below:

Section  Information

(1)

Interest capitalised

Publication of unaudited financial 
information

Details of long-term incentive schemes

Page

N/A

N/A

99, 102, 
and 111, to 
117.

Waiver of emoluments by a director

N/A

Waiver of future emoluments by a director

100 to 103, 
105, 113 
and 114.

Non pre-emptive issues of equity for cash

N/A

Non pre-emptive issue by major subsidiary 
undertakings

Listed subsidiary

N/A

N/A

(2)

(4)

(5)

(6)

(7)

(8)

(9)

(10)

Contracts of significance

89 and 90

Provision of services by a controlling 
shareholder

N/A

Shareholder waivers of dividends

See below

Shareholder waivers of future dividends

See below

Agreements with controlling shareholders N/A

(11)

(12)

(13)

(14)

94

Imperial Brands | Annual Report and Accounts 2020

GOVERNANCEThe Directors are responsible for the maintenance and 
integrity of the Parent Company’s website. Legislation in 
the United Kingdom governing the preparation and 
dissemination of financial statements may differ from 
legislation in other jurisdictions. 

DIRECTORS’ CONFIRMATIONS

Each of the Directors, whose names and functions are 
listed on pages 64 and 65, confirm that, to the best of 
their knowledge:

•  the Parent Company financial statements, which have 
been prepared in accordance with United Kingdom 
Generally Accepted Accounting Practice (United 
Kingdom Accounting Standards, comprising FRS 101 
“Reduced Disclosure Framework”, and applicable law), 
give a true and fair view of the assets, liabilities, financial 
position and profit of the Company;

•  the Group financial statements, which have been 

prepared in accordance with IFRSs as adopted by the 
European Union, give a true and fair view of the assets, 
liabilities, financial position and profit of the Group; and
•  the Strategic Report and the Directors’ Report include a 
fair review of the development and performance of the 
business and the position of the Group and Parent 
Company, together with a description of the principal 
risks and uncertainties that it faces.

The Directors’ responsibilities in relation to the disclosure 
of information to auditors is disclosed in the Audit 
Committee report on page 85.

The Strategic Report and the Directors’ Report were 
approved and signed by order of the Board.

JOHN DOWNING
Company Secretary

17 November 2020

Imperial Brands PLC
Incorporated and domiciled in England and Wales No: 3236483

STATEMENT OF RESPONSIBILITIES

The Directors are responsible for preparing the Annual Report 
and the Group and Parent Company financial statements in 
accordance with applicable law and regulations.

Company law requires the Directors to prepare Group and 
Parent Company financial statements for each financial 
year. Under that law the Directors are required to prepare 
the Group financial statements in accordance with 
International Financial Reporting Standards (IFRSs) as 
adopted by the European Union and applicable law and 
have elected to prepare the Parent Company financial 
statements in accordance with United Kingdom Generally 
Accepted Accounting Practice (United Kingdom 
Accounting Standards, comprising FRS 101 “Reduced 
Disclosure Framework”).

Under company law the Directors must not approve the 
financial statements unless they are satisfied that they give 
a true and fair view of the state of affairs of the Group and 
Parent Company and of the profit or loss of the Group for 
that period. In preparing the financial statements, the 
Directors are required to:

•  select suitable accounting policies and then apply them 

consistently;

•  for the Group financial statements, state whether they 

have been prepared in accordance with IFRSs as adopted 
by the European Union;

•  for the Parent Company financial statements, state whether 
applicable United Kingdom Accounting Standards have 
been followed, subject to any material departures disclosed 
and explained in the financial statements;

•  make judgements and accounting estimates that are 

reasonable and prudent; and

•  prepare the financial statements on the going concern 

basis unless it is inappropriate to presume that the Group 
and Parent Company will continue in business.

The Directors are also responsible for safeguarding the 
assets of the Group and Parent Company and hence for 
taking reasonable steps for the prevention and detection of 
fraud and other irregularities.

The Directors are responsible for keeping adequate 
accounting records that are sufficient to show and explain 
the Group and Parent Company’s transactions and disclose 
with reasonable accuracy at any time the financial position 
of the Group and Parent Company and enable them to 
ensure that the financial statements and the Directors’ 
Remuneration Report comply with the Companies Act 2006 
and, as regards the Group financial statements, Article 4 of 
the IAS Regulation.

www.imperialbrandsplc.com

95

REMUNERATION REPORT

REMUNERATION IN  
A YEAR OF CHANGE

MEMBERS

FOCUS IN 2020

•  Sue Clark (Chair)
•  Thérèse Esperdy (from 6 February 2020)
•  Steven Stanbrook
•  Jon Stanton (from 6 February 2020)
•  Karen Witts (to 6 February 2020)
•  Trevor Williams (Remuneration Committee Secretary)

•  2021 Directors’ Remuneration Policy review including 
consideration of the UK Corporate Governance Code 
and engagement with shareholders.

•  Remuneration and terms of appointment for the 

Interim CEOs.

•  Remuneration and terms of appointment for the CEO.

OTHER REGULAR ATTENDEES

LOOKING AHEAD TO 2021

•  Chief Executive1
•  Company Secretary
•  Group Human Resources Director
•  Group Reward Director
•  FIT Remuneration Consultants LLP, the Remuneration 

Committee’s principal adviser2

•  Finalisation of Directors’ Remuneration Policy, 

renewal of the Group’s share plans.

•  Supporting the implementation of the Company’s 

revised strategy.

•  Remaining sensitive to impacts of COVID-19 and the 

implications for the business.

1.  Specifically excluded when their own remuneration or conditions 

of service are under discussion.

2.  Appointed by the Remuneration Committee.

DEAR SHAREHOLDER

The Remuneration Committee was extremely active during 
the year, given the significant senior leadership changes in 
the business and the engagement with shareholders on our 
proposed new Remuneration Policy.

The role of the Remuneration Committee is to ensure that 
the Company’s remuneration structures and arrangements 
encourage our Executive Directors and broader senior 
leadership team to implement the business plan and deliver 
our strategy in a responsible and sustainable way that 
creates value for our stakeholders.

With that in mind, a considerable amount of our time was 
spent assessing the Remuneration Policy in advance of its 
renewal at our 2021 AGM.

We are proposing slight adjustments to the Policy, 
having taken the view that it is still largely appropriate 
for incentivising management, irrespective of the change 
in senior leadership and the subsequent future change 
to our strategy.

We have actively engaged with shareholders on the 
proposed new Policy, which is set out in detail on pages 
100 to 109, and believe the changes also bring it into line 
with the requirements of the revised Corporate 
Governance Code.

While performance this year has been challenging, 
particularly in the light of COVID-19, we have taken steps to 
strengthen results in tobacco and our cash conversion also 
remained strong.

In the light of the disappointing trading performance of 
NGP during the year and the recommendation of the 
newly-appointed CEO that no bonus should be payable 
against the NGP strategic measures, the Remuneration 
Committee reduced the total bonus outcome by 8.4 per cent 
of maximum to 40 per cent of maximum. In doing so the 
Committee was mindful of Imperial Brands’ performance 
in the round, the experience of its stakeholders in the 
current environment and returns to shareholders including 
the reduction to the dividend. At the same time, the 
Remuneration Committee also took into account the need 
to reward performance where this is merited. This is the 
second consecutive year in which the bonus outcome has 
been revised downwards.

The LTIP award due to vest in February 2021 will vest in part 
with growth in net revenue resulting in 12.5 per cent of the 
total award vesting. 

Board changes

The departure of Chief Executive Alison Cooper and Chief 
Development Officer Matthew Phillips in February was 
followed by a period of interim leadership, with divisional 
directors Joerg Biebernick and Dominic Brisby appointed 
as joint interim CEOs. As a result of their enhanced 
responsibilities, we appropriately and temporarily 
adjusted their pay.

On 1 July, we welcomed Stefan Bomhard to the business 
as CEO. Stefan has considerable experience across a wide 
range of industries and the Remuneration Committee 
believes that his remuneration is appropriate to secure the 
services of such a high calibre individual.

96

Imperial Brands | Annual Report and Accounts 2020

GOVERNANCEDuring his first months, Stefan has prioritised driving 
Imperial’s performance through the final quarter of the 
year, whilst leading a review of our strategy, business 
model and culture. The results of this review will be 
communicated in the first quarter of calendar year 2021.

In August, we announced that Chief Financial Officer Oliver 
Tant would be retiring once a suitable successor had been 
found. The arrangements on leaving for Oliver, Alison and 
Matthew are in line with our Remuneration Policy and are 
set out in detail on pages 117 and 118.

POLICY RENEWAL

The current Directors’ Remuneration Policy was approved 
by shareholders at the AGM in 2018 and therefore is due for 
renewal at the AGM in 2021.

Over the last 18 months, the Remuneration Committee has 
considered a number of potential alternative remuneration 
approaches and concluded that the current structure is still 
appropriate to incentivise performance.

The new Policy is therefore broadly a renewal of the 
existing one, albeit with some updated features to reflect 
developments in corporate governance, market practice 
and investor expectations.

The proposed changes were subject to a comprehensive 
consultation process with our major shareholders and 
proxy agencies.

Our original proposal also included a mechanism which 
fixed the number of shares granted under the LTIP in 
subsequent years but following mixed shareholder feedback 
the Remuneration Committee decided to retain its current 
practice of granting LTIP awards as a percentage of salary.

The final Policy changes are set out in more detail on pages 
100 to 109, but in summary are:

•  Pension alignment – we had already provided a 

commitment to align any future Executive Directors’ 
pension provision with that of employees (currently 
14 per cent of salary). This will now be formally included 
within the new Policy. With the announcement of Oliver’s 
retirement during the course of the year, the Executive 
Directors will be fully aligned with the workforce by the 
end of our 2021 financial year.

•  Annual Bonus deferral – under the current Policy, 

Executive Directors use their Annual Bonus to purchase 
shares to the value of 50 per cent of their bonus. These 
shares are not released for three years but are not 
forfeitable on cessation of employment. The new Policy 
will instead grant 50 per cent of the Annual Bonus in 
deferred shares, which vest after three years, with no 
acceleration in vesting on cessation of employment 
(except in exceptional circumstances). These awards are 
forfeitable if the Executive Director resigns voluntarily or 
is dismissed for cause.

•  Post-cessation shareholding requirement – the 

Remuneration Committee proposes the introduction of 
an additional requirement for Executive Directors to hold 
shares to the value of the shareholding guideline for a 
period of a year post-cessation, with the requirement 
reducing to half the shareholding guideline for the 
second year post-cessation.

•  Performance measures – we propose to update our Policy 
wording so that it is more in line with market practice 
and allows for the use of a range of performance 
measures, including both financial and non-financial 
metrics. In practice, this does not change our approach 
in selecting the measures which are best suited to the 
strategy at that time, but will clarify how we can operate 
our incentive plans in the future (e.g. such as 
incorporating the use of ESG measures for a minority 
of the Annual Bonus/LTIP if that is felt appropriate).

•  Clawback and malus – our existing provisions are 
considered to be effective, but to reflect updates in 
market practice, we will extend the “triggers” to include 
corporate failure (e.g. administration or insolvency) 
material downturn of operational, financial or business 
performance, or material risk failure. This will apply to 
awards granted from financial year 2021 onwards.

The Remuneration Committee is confident that the 
changes set out above are the best way to support our 
current strategic aims at this time, whilst motivating 
our management and giving us the tools to attract new 
talent into the Company and are, therefore, in the 
interests of our shareholders.

To the extent that the strategic direction of the business 
materially changes during the next three years, the 
Remuneration Committee will consider whether it is 
necessary to revisit the Policy. Any changes would be 
subject to shareholder consultation and final approval.

Renewal of Company’s share plans

The Company’s existing LTIP is due to come to the end of 
its 10 year life in January 2023.

To align with the new Directors’ Remuneration Policy 
which is being put to shareholders for approval at the 
AGM in 2021, the Remuneration Committee has also 
decided to seek shareholder approval for a new LTIP and 
a new Deferred Share Bonus Plan which, if approved, will 
become the Company’s primary arrangement for the 
delivery of share incentive awards to Executive Directors 
and senior management.

The Remuneration Committee has also decided to ask 
shareholders to approve a new Sharesave Plan, which is an 
all-employee arrangement for the benefit of the Company’s 
worldwide employees.

www.imperialbrandsplc.com

97

REMUNERATION REPORT CONTINUED

Implementation for FY21

CONTINUED ENGAGEMENT

We continue to engage with our shareholders and other 
stakeholders on an ongoing basis and have found their input, 
particularly in the development of the new Policy, to be 
valuable. We wish to thank all those who participated in the 
Policy renewal process for their time and valuable input.

As a Remuneration Committee, we benefit from the 
membership of Steven Stanbrook as the Workforce 
Engagement Director and the input he provides in terms of 
the wider employee experience.

As ever, we continue to strive for greater clarity in our 
presentation and disclosure to enhance the experience for 
the reader. I would welcome any feedback or comments on 
the Directors’ Remuneration Report more generally.

SUE CLARK
Chair of the Remuneration Committee

KEY SECTIONS OF THIS REPORT  
ARE AS FOLLOWS:

•  Remuneration at a glance
•  Directors’ Remuneration Policy
•  Annual report on remuneration
•  Implementation of Remuneration Policy for FY21
•  Single total figure table
•  Annual Bonus
•  Long-Term Incentive Plan
•  Statutory and regulatory reporting requirements
•  Governance

Given the current environment there will be no salary or 
fee increases for Directors or wider management for FY21. 
There are no plans for general salary increases across the 
business although there will be some exceptions to meet 
regulatory requirements.

The Annual Bonus will continue to operate on a similar 
basis to FY20, using a basket of measures to assess 
performance. For FY21, the Remuneration Committee 
decided to amend these measures to better reflect the 
current strategic priorities of the business. The full terms 
are set out on page 110, but in summary the measures will 
be Adjusted Operating Profit (40 per cent weighting), cash 
conversion (20 per cent weighting), market share growth 
(20 per cent weighting) and individual/strategic objectives 
(20 per cent weighting).

The metrics are considered to provide a better direct link to 
our strategy and the areas the business needs to focus on 
over the next year. The Remuneration Committee did 
consider the specific use of a separate ESG measure within 
the Annual Bonus but felt it was too soon to set a robust 
target, given the ongoing strategic review. However, the 
Remuneration Committee has agreed that ESG measures 
will be introduced into our incentive plans during the 
course of this Policy period.

The intention is to grant the FY21 LTIP as normal in 
February 2021. The award will be subject to a combination 
of measures which include Adjusted EPS (40 per cent 
weighting), Net debt/EBITDA (20 per cent weighting), 
Return on Invested Capital (20 per cent weighting) and 
relative TSR (20 per cent weighting).

Again, the Remuneration Committee believes these 
measures will provide a more balanced view of 
performance over the next performance cycle. Given 
the volatility in the global economy, the Remuneration 
Committee has decided to delay setting the target 
ranges until nearer to the date of grant.

The specific targets will be communicated to shareholders 
via an RNS as soon as practically possible and will be 
disclosed in full in next year’s Directors’ Remuneration 
Report. When granting the LTIP award the Remuneration 
Committee will be mindful of the share price at the time.

The Remuneration Committee retains broad discretions in 
relation to the operation and ultimate vesting of the LTIP 
and will take into account any perceived windfalls over the 
vesting period when approving the final outcome.

98

Imperial Brands | Annual Report and Accounts 2020

GOVERNANCEREMUNERATION 
AT A GLANCE

REMUNERATION OUTCOME IN 2020 (£,000)
Stefan Bomhard

Alison Cooper

Oliver Tant

Matthew Phillips

Joerg Biebernick

Dominic Brisby

Fixed  
pay

Annual  
Bonus

Long-Term  
Incentive Plan

850

448

962

246

668

640

254

0

600

0

295

303

0

0

152

0

0

0

SUMMARY OF EXECUTIVE DIRECTORS’ VARIABLE REMUNERATION

Maximum %  
of bonus/LTIP 

Formulaic  
out-turn

Out-turn post 
discretion

% of weighting achieved

Annual  
Bonus

Adjusted EPS

Cash conversion

Total net revenue growth

Core market share

NGP Strategic Metrics

Long-Term 
Incentive Plan

Adjusted EPS

Net revenue growth

NGP net revenue growth

TSR

100%

100%

20%

20%

20%

20%

20%

30%

30%

20%

20%

0%

20%

0%

20%

8.4%

0%

20%

0%

20%

0%

0%

0%

12.5%

12.5%

0%

0%

0%

0%

0%

0%

0%

0%

0%

0%

42%

OUR DIRECTORS’ REMUNERATION POLICY

Fixed pay (salary, pension and benefits)

Link to strategy:

Recruit, retain and motivate high 
calibre executives.

Annual Bonus

Link to strategy:

Drives delivery of annual objectives. 
Deferred element rewards sustained 
performance aligned to shareholder 
interests.

Long-Term Incentive Plan

Link to strategy:

Aligns Directors’ and stakeholders’ 
interests by incentivising delivery of 
long-term strategic objectives and 
retaining high calibre executives.

•  Salary reviews and increases consider market positioning against peer groups, Company 

and individual performance, broader increases across the UK and global workforce.
•  Each Executive Director received an increase of around 2 per cent of salary with an 
effective date of 1 October 2019. In line with the majority of the Group’s employees, 
none of the Directors will receive an increase in respect of the financial year 
commencing 1 October 2020.

•  The bonus plan currently uses five financial metrics, aligned to the Company’s annual 

objectives, each equally weighted.

•  Subject to the Remuneration Committee’s discretion, each metric begins to pay-out 
once threshold performance has been delivered, rising to full pay-out if stretching 
maximum targets are met. The formulaic out-turn for the financial year 2020 
Annual Bonus was 48.3 per cent of maximum. In the light of disappointing NGP 
performance the Remuneration Committee accepted the CEO’s recommendation that 
no bonus should be payable against the NGP Strategic Metrics. Hence the final bonus 
out-turn was 40 per cent.

•  The LTIP vesting shown in the single total figure table is based on performance between 
financial years 2018-20 which used four metrics with vesting opportunity at threshold 
beginning at 25 per cent of the award up to 100 per cent of the award.

•  This award is due to vest, in part, in February 2021 with growth in net revenue resulting 

in a 12.5 per cent pay-out. None of the other performance conditions were met.
•  The LTIP granted during the year is based on performance between financial year  

2020-22 and will be assessed against four metrics covering financial and shareholder 
value measures.

www.imperialbrandsplc.com

99

REMUNERATION REPORT CONTINUED

POLICY RENEWAL

Over the last 18 months, in conjunction with a working group comprising the Remuneration Committee Chair, 
representatives from Company Secretariat and Group HR together with its external adviser, FIT, the Remuneration 
Committee considered a number of potential alternative remuneration approaches. However, the Remuneration Committee 
concluded that the current structure remains the most appropriate. The proposed new Policy is broadly a renewal of the 
existing Policy, albeit with some updated features to reflect developments in corporate governance, market practice and 
investor expectations. The Remuneration Committee led the review process throughout and whilst input was collected from 
management and our external advisers, it was the Remuneration Committee which approved the final Policy that is presented.

The Remuneration Committee believes that the updated Policy relating to performance measures, which removes the 
limitations on the use of non-financial measures, will better future proof the Policy by providing it with the flexibility to set 
performance measures to support the reset strategy and, for example, to introduce ESG measures before the end of the 
Policy period.

The Remuneration Committee intends that the new Policy will operate for three years. If, however, more radical changes are 
needed following the strategic review these would be proposed out of cycle at the 2022 or 2023 AGM or if felt more 
appropriate at a separate General Meeting.

How the revised Policy addresses the factors set out in the UK Corporate Governance Code 2018

Whilst reviewing the Directors’ Remuneration Policy the Remuneration Committee was cognisant of the remuneration 
factors set out in provision 40 of the 2018 UK Corporate Governance Code. The table below shows how the Policy addresses 
each of these factors.

Clarity

The proposed Policy is an update of the existing Policy, reflecting developments in corporate governance, 
market practice and investor expectations. It is therefore already understood by participants and shareholders.

The Policy sets out clearly each element of remuneration limits in terms of quantum and the discretions 
the Remuneration Committee can apply.

The Remuneration Committee Chair consulted with shareholders representing approximately 55 per cent 
of our issued share capital in relation to the proposed Policy.

Simplicity

For a number of years the Company has simplified its long-term incentive arrangements, progressively 
removing the share matching scheme and where appropriate replacing it with a single LTIP.

Risk

A number of features within the Remuneration Policy exist to manage different kinds of risks; these include:

•  Malus and clawback provisions operating across all incentive plans;
•  Deferral of remuneration and holding periods;
•  Remuneration Committee discretion to override formulaic outturns to ensure incentive pay-outs reflect 

underlying business performance and shareholder experience;

•  Limits on awards specified within the policy and plan rules;
•  Regular interaction with the Audit Committee.

Predictability

The performance scenarios on page 106 provide an illustration of the potential pay outcomes.

The Remuneration Committee regularly reviews the performance of inflight awards so it understands the 
likely outcomes.

Proportionality

The Remuneration Committee is against rewarding poor performance and, therefore, a significant portion 
of remuneration is performance based and dependent on delivering the Company’s strategy.

Performance targets are based on a combination of measures to ensure there is no undue focus on a 
single measure.

Alignment  
to culture

There is a clear progression of remuneration throughout the workforce with performance measures 
supporting the key performance indicators and the long-term sustainability of the business.

The Remuneration Committee reviews the Policy, taking into account the feedback received from 
shareholders and the impact on the wider workforce. The Remuneration Committee benefits from the 
membership of Steven Stanbrook as the Workforce Engagement Director and the input he provides in terms of 
the wider employee experience; further details in respect of workforce engagement can be found on pages 16 
to 19 and 69.

100

Imperial Brands | Annual Report and Accounts 2020

GOVERNANCEPROPOSED 2021 REMUNERATION POLICY FOR EXECUTIVE DIRECTORS

Purpose and  
link to strategy

Operation

Maximum opportunity

Change

Element

Salary

Attract and retain 
high performing 
individuals, 
reflecting 
market value of 
the role and the 
Executive 
Director’s skills, 
experience and 
performance.

Consideration of 
wider workforce, 
with a focus on 
increases in the 
country in 
which the 
Executive 
Director is based 
rather than UK 
management.

Whilst there is no 
maximum salary or 
maximum increase 
in salary, the 
Remuneration 
Committee would 
only set a salary 
which exceeded the 
top quartile of 
salaries of the 
comparator group  
in unforeseen and 
exceptional 
circumstances. 

The level of benefit 
provision is fixed 
although the value  
may vary depending  
on the cost of 
providing such 
provisions.

Closer linkage to 
wider workforce 
by including 
other benefits 
and 
reimbursement  
of expenses.

Reviewed, but not necessarily 
increased, annually by the 
Remuneration Committee taking into 
account Company performance as 
well as each Executive Director’s 
performance together with changes in 
role and responsibility.

Salary increases, if any, are generally 
effective from 1 October.

The Remuneration Committee 
considers pay data for UK listed 
companies closest to the Company by 
FTSE ranking (and excluding those in 
the financial services sector). These 
comparators serve to define a “playing 
field” within which  
an individual’s reward needs to be 
positioned. In determining individual 
remuneration, the primary factors 
taken into account are individual 
performance, the scale of the 
challenges intrinsic  
to that individual’s role, changes in 
role, their ability and experience. The 
Remuneration Committee also 
considers general increases for the 
wider workforce, with a focus on 
increases in the country in which the 
Executive Director is based.

Benefits include provision of a 
company car (or cash allowance in 
lieu), health insurance, life insurance 
and income protection insurance 
which are provided directly or 
through the Company’s pension 
scheme. Other, including expatriate 
or relocation arrangements, benefits 
may also be provided on the basis 
that they are also offered more 
widely across the Company or are 
necessary in order to be competitive 
locally.

Reasonable business related 
expenses will be reimbursed 
(including any tax payable thereon).

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101

Benefits

Competitive 
benefits taking 
into account 
market value of 
role and benefits 
across the 
workforce.

REMUNERATION REPORT CONTINUED

PROPOSED 2021 REMUNERATION POLICY FOR EXECUTIVE DIRECTORS CONTINUED

Change for existing 
policy

Removal of 
restrictions in 
weighting of 
personal 
performance and 
increased 
flexibility to use 
other alternative 
measures 
(e.g. ESG).

Upon leaving 
deferred shares 
will ordinarily be 
required to be 
held to the end of 
deferral period 
and will be 
forfeitable if the 
Executive 
Director resigns 
voluntarily or is 
dismissed for 
cause. 

Removal of 
restrictions in 
terms of TSR 
weighting and to 
allow the use of 
other alternative 
measures 
(e.g. ESG).

Maximum opportunity

200 per cent of base 
salary or such lower 
sum as determined by 
the Remuneration 
Committee.

Element

Annual 
Bonus Plan

Purpose and  
link to strategy

Operation

Incentivise delivery 
of Group strategic 
objectives and 
enhance 
performance, 
including against 
the indicators we 
use to measure our 
performance 
as detailed on 
pages 12 and 13.

The Annual Bonus will be subject to 
the relevant performance measures 
set by the Remuneration Committee 
usually at the start of each year to 
reflect the Group’s KPIs at that time. 
The measures may be a balance of 
financial and non-financial, but with 
the expectation that the majority of 
the Annual Bonus will be subject to 
quantifiable financial measures.

Performance below the threshold 
results in zero payment. Payments 
rise from zero to 100 per cent of the 
maximum opportunity for levels of 
performance between the threshold 
and maximum targets.

Half of any Annual Bonus earned is 
deferred into an award over shares 
which vest after a minimum of three 
years, with the other half paid in cash. 
These awards are forfeitable if the 
Executive Director resigns voluntarily 
or is dismissed for cause.

Dividend roll-up may apply to any 
element of an Annual Bonus deferred 
into an award over shares. Any such 
dividend roll-up may be paid in 
additional shares (or, exceptionally, 
cash), and may assume dividend 
reinvestment.

Malus and clawback provisions are in 
place. The deferred shares are not 
subject to performance conditions.

Long-Term 
Incentive 
Plan

Incentivise 
long-term Group 
performance in 
line with the 
Group’s strategic 
objectives, 
including against 
the indicators we 
use to measure our 
performance as 
detailed on pages 
12 and 13, and 
long-term 
shareholder 
returns.

Align Executive 
Directors’ interests 
with those of 
shareholders.

Awards have a performance period 
normally of three financial years 
starting at the beginning of the financial 
year in which the award is made. 
Performance measures may include 
financial, non-financial or value 
creation (e.g. TSR) conditions as 
determined by the Remuneration 
Committee normally before each grant 
to align with the strategic priorities of 
the business at that time. In normal 
circumstances, at least 70 per cent of 
the LTIP award will be subject to financial 
and/or value creation measures.

Malus and clawback provisions  
are in place.

Executive Directors are ordinarily 
required to retain the net-of-tax 
number of vested LTIP award shares 
for a period of two years after vesting.

Chief Executive 
Officer: 350 per cent of 
base salary. Other 
Executive Directors: 
250 per cent of base 
salary or such lower 
sum as determined by 
the Remuneration 
Committee.

LTIP awards may 
include additional 
shares (or, 
exceptionally, cash) 
equivalent to the 
value of the dividend 
roll-up, and which 
may assume dividend 
reinvestment.

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Imperial Brands | Annual Report and Accounts 2020

GOVERNANCEElement

Pensions

Purpose and  
link to strategy

Provision of 
market 
competitive 
pension 
aligned to 
workforce.

All-employee 
arrangements

Provision of 
market 
competitive 
arrangements 
aligned to 
workforce.

Operation

Maximum opportunity

Change

Inclusion of 
alignment of 
new Executive 
Directors with 
workforce 
pension 
(previously an 
undertaking).

No changes 
are proposed. 

Any new Executive 
Director will be 
appointed on a 
workforce aligned 
pension rate 
(currently 14 per cent 
of salary). The 
current CEO was 
appointed on a 
workforce aligned 
pension.

The current policy 
maximum is for a 
defined contribution 
and/or cash 
supplement limit of 
26 per cent of salary. 
This only applies to 
the current Chief 
Financial Officer 
until his retirement, 
expected to be prior 
to the end of the 2021 
financial year.

In accordance with 
the limits applicable 
to the relevant 
all-employee 
arrangements.

Pension provision for Executive 
Directors is provided in line with other 
employees through the Imperial 
Tobacco Pension Fund in the UK (the 
Fund). Executive Directors are offered 
membership of the defined contribution 
section. Executives have the option to 
receive a cash supplement in lieu of 
membership of the Fund, or in lieu of 
accrual on pensionable salary above the 
Fund’s earnings cap, or in lieu of future 
service accrual.

The rules of the Fund detail the pension 
benefits which members can receive on 
retirement, death or leaving service.

The Remuneration Committee may 
amend the form of any Executive 
Director’s pension arrangements in 
response to changes in pensions’ 
legislation or similar developments, so 
long as any amendment does not 
increase the cost to the Company of an 
Executive Director’s pension provision.

Executive Directors may participate in 
any all-employee arrangements 
established and operated by the 
Company, on the same basis as other 
Group employees.

The Company currently operates a 
savings-related option plan for the 
benefit of its worldwide employees, and 
in which Executive Directors are eligible 
to participate.

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103

REMUNERATION REPORT CONTINUED

PROPOSED 2021 REMUNERATION POLICY FOR EXECUTIVE DIRECTORS CONTINUED

Element

Shareholding 
guideline

Purpose and  
link to strategy

Operation

Maximum opportunity

Change

Introduction of 
post cessation 
shareholding 
requirement.

No maximum 
holding but 
requirement to build 
to a minimum value 
broadly equivalent to 
300 per cent of gross 
base salary.

Align Executive 
Directors’ 
interests with 
those of 
long-term 
interests of 
shareholders.

Executive Directors are expected to 
build a holding in the Company’s shares 
to a minimum value broadly equivalent 
to 300 per cent of gross base salary. 
Other management are expected to 
build a holding to between 50 per cent 
and 200 per cent of gross base salary, 
dependent upon grade. For Executive 
Directors there is an additional 
requirement to hold shares after 
cessation of employment. The 
requirement is to hold shares to the 
value of the shareholding guideline 
(i.e. 300 per cent of salary or the 
existing shareholding if lower at the 
time) for a period of one year, with the 
requirement reducing to half the 
shareholding guideline for the second 
year. Progress towards the shareholding 
guideline is monitored on an annual 
basis and the Remuneration Committee 
will consider any necessary sanctions 
required for non-compliance.

REMUNERATION COMMITTEE DISCRETIONS RELATING TO VARIABLE PAY SCHEMES

The Remuneration Committee operates each of the Company’s incentive plans for which it has responsibility according to 
their respective rules and, where relevant, in accordance with the Listing Rules. The Remuneration Committee has 
discretion, consistent with market practice and the framework of this Policy, in respect of:

•  participants;
•  the timing of grant of an award and/or payment;
•  the size of an award (subject to the maxima set out in our Policy);
•  the performance measures and targets;
•  the determination of vesting and confirmation that the calculation of performance is made in an appropriate manner, with 
due consideration of shareholder experience, Company performance and whether and, if so, how adjustments should be 
made (subject to the provision that any adjustments to targets set should result in the revised target being no less 
challenging than the original target); the Remuneration Committee has discretion under the rules of the 2021 LTIP (subject to 
shareholder approval) to adjust up or down including to zero the number of shares that vest taking into account a number of 
factors, including personal or corporate performance and circumstances that were unforeseen at the date of grant;

•  discretion required when dealing with a change of control (including the testing of any performance conditions on the 

occurrence of such events and the ‘roll-over’ of awards) and any adjustments required in special circumstances (e.g. rights 
issues, corporate restructuring events and special dividends);

•  determination of a good/bad leaver for plan purposes based on the rules of the plan and the appropriate treatment chosen, 

including the timing of vesting of awards held by good leavers, the application of time pro-rating and any additional 
conditions applying to good leavers’ awards;

•  whether, and on what basis, dividend roll-up may apply to any award;
•  whether recoupment (or ‘malus’ and/or ‘clawback’) shall apply to awards and, if so, the amount that shall be subject to 

recoupment and the method by which it will be applied;

•  the method by which awards will be settled in shares (e.g. newly-issued, treasury or market-purchased shares) or 

(exceptionally) in cash;

•  the method by which any post-vesting holding period and post-cessation holding period shall apply; and
•  amendments to the terms of the incentive plans, subject to any regulatory requirements to obtain shareholder approval 

for such amendments.

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GOVERNANCE•  In relation to the Annual Bonus and LTIP awards, the Remuneration Committee retains the ability to adjust the targets set 
if events occur which cause it to determine that the conditions are no longer appropriate and amendment is required so 
that the conditions achieve their original purpose and are not materially less difficult to satisfy than was intended. 
Adjustment may also be made for any changes to accounting policy or accounting standards over the performance period. 
Any use of discretion beyond the normal operation of the plan would be justified in the Annual report on remuneration 
and, if appropriate, be subject to consultation with the Company’s major shareholders. The use of discretion in relation to 
the Company’s Sharesave Plan is as permitted under HMRC rules.

RECOUPMENT (MALUS AND CLAWBACK)

The Remuneration Committee believes that it is appropriate for all variable pay awards made by the Company to be subject 
to provisions that allow it to recover any value delivered (or which would otherwise be delivered) in connection with any 
variable award including Annual Bonus and LTIP awards in exceptional circumstances, and where it believes that the value 
of those variable pay awards is no longer appropriate.

Malus provisions apply before payment and clawback provisions are in place following payment of the Annual Bonus (or 
vesting of any element of Annual Bonus deferred into an award over shares) or vesting of any LTIP award.

The malus and clawback provisions can be used in the following circumstances:

•  There has been a material misstatement of financial results;
•  There has been an error of calculation in the grant or vesting of any award;
•  The award holder has committed fraud or gross misconduct; and
•  The award holder has (by act or omission) contributed to:

•  serious reputational damage to the Imperial Brands group;
•  an instance of corporate failure (e.g. the appointment of a liquidator);
•  a material failure of risk management; or
•  a material downturn of operational, financial or business performance.

PAYMENTS FROM EXISTING AWARDS

Subject to the achievement of applicable performance measures, Executive Directors are eligible to receive payment, and 
existing awards may vest, in accordance with the terms of any such award made prior to the approval and implementation 
of the 2021 Remuneration Policy detailed in this Report. Any employee appointed to the Board as an Executive Director will 
remain eligible to receive payments, and existing awards may vest, in accordance with the terms of any such payment or 
award under any of the Group’s share plans made prior to such appointment.

PERFORMANCE MEASURE SELECTION

The measures used under the variable reward elements are reviewed annually to ensure they support the Group’s strategy.

Performance targets are set to be stretching yet achievable, taking into account the Company’s strategic priorities and the 
economic environment at the time. Further information on the measures and targets for 2021 can be found on pages 110 to 111.

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105

REMUNERATION REPORT CONTINUED

DIFFERENCES IN REMUNERATION POLICY FOR EXECUTIVE DIRECTORS AND THE POLICY FOR 
OTHER EMPLOYEES

The Remuneration Policy for Executive Directors is designed having regard to the remuneration policy for employees across 
the Group. The structure of the Remuneration Policy for Executive Directors and other senior employees is closely aligned. 
The key differentiator is the increased emphasis on long-term performance in respect of Executive Directors, with a greater 
percentage of their total remuneration being performance related. This includes mandatory three-year deferral of 50 per 
cent of bonus and an additional two-year holding period on vested LTIPs, neither of which apply to other managers. There 
are also variations in the performance metrics which the Remuneration Committee believes are necessary to reflect the 
different levels of responsibility.

The Company’s approach to annual salary reviews is consistent across the Group, with consideration given to Company 
performance, the scope of the role, level of experience, responsibility, individual performance and pay levels in 
comparable companies.

All managers are eligible to participate in an Annual Bonus plan with similar metrics to those used for the Executive Directors.

Senior managers are eligible to participate in the LTIP (c.500 individuals). Where possible, all employees are encouraged to 
become shareholders by participating in our Sharesave Plan on the same terms as Executive Directors. Approximately 
30 per cent of eligible employees have taken the opportunity to participate in the Sharesave Plan. Certain managers 
(c.300 individuals) are eligible to participate in the legacy Share Matching Scheme although this is closed to new 
participants. Executive Directors may not participate in the Share Matching Scheme.

Retirement benefit, typically in the form of a pension, is provided based on local market practice. Other benefits provided 
reflect local market practice and legislation.

TOTAL REMUNERATION BY PERFORMANCE SCENARIO FOR 2020/21 FINANCIAL YEAR

STEFAN BOMHARD

OLIVER TANT 1

£’000

12,000

10,000

8,000

6,000

4,000

2,000

0

£10,664

21%

£8,443

53%

42%

£3,843

29%

33%

30%

24%

38%

17%

13%

£1,464

100%

Minimum

Target

Max

Max with growth

£’000

12000

10000

8000

6000

4000

2000

£962

100%

Minimum

0

Total Fixed Remuneration

Bonus

LTIP

50% Share price growth

1.  Oliver Tant has announced his retirement and will not receive an LTIP award in 2021.

£1,712

44%

56%

Target

£2,462

£2,462

61%

61%

39%

39%

Max

Max with growth

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Imperial Brands | Annual Report and Accounts 2020

GOVERNANCEEXECUTIVE DIRECTORS’ SERVICE AGREEMENTS AND LOSS OF OFFICE PAYMENTS

The Company’s policy is that Executive Directors’ service agreements normally continue until their agreed retirement date 
or such other date as the parties agree, are terminable on no more than one year’s notice and contain no liquidated damages 
provisions nor any other entitlement to the payment of a predetermined amount on termination of employment in any 
circumstances. In addition, in some limited cases career counselling may be provided after the cessation of employment for 
a defined period and contribution towards an individual’s legal fees. The Remuneration Committee has the authority to 
enter into settlement agreements with Executive Directors and to pay compensation to settle potential legal claims where 
considered in the best interests of all parties. Under the terms of our Articles of Association, all Executive Directors are 
subject to annual re-election by shareholders and copies of their service agreements are available for viewing at the 
Company’s registered office during normal business hours and both prior to and at the AGM.

Executive Directors’ service agreements contain provisions for payment in lieu of notice in respect of base salary, 
pension contributions and a percentage of base salary in respect of other benefits, but these are at the Remuneration 
Committee’s sole discretion. The Company is unequivocally against rewards for failure. The circumstances of any 
termination (including performance) and an individual’s duty and opportunity to mitigate losses would be taken into 
account in every case; our policy is to stop or reduce compensatory payments to former Executive Directors to the extent 
that they receive remuneration from other employment during the compensation period and so any such payments would 
be paid monthly in arrears.

For Executive Directors leaving employment for specified reasons (including death, ill health and disability, the business or 
company in which they are employed ceasing to be part of the Group) or in other circumstances and where the Remuneration 
Committee permits Annual Bonus awards will be based on performance, adjusted for time served, and paid at the same time as 
for other employees. The Remuneration Committee has discretion to treat any Executive Director leaving for a reason other than 
the specified reasons above to be permitted to retain their Annual Bonuses, to adjust the timing and pro-rating to take account of 
any prevailing exceptional circumstances.

Under the rules of the LTIP, outstanding awards remain capable of vesting in accordance with their terms if a participant 
leaves for the specified reasons as detailed above, or in any other circumstances where permitted by the Remuneration 
Committee. In these circumstances awards vest as the Remuneration Committee determines, having regard to the time the 
award has been held and the achievement of the performance criteria. Awards will normally vest at the normal vesting date. 
If the termination of employment is not for one of the specified reasons and the Remuneration Committee does not exercise 
its discretion to allow an award to vest, awards lapse entirely.

EXECUTIVE DIRECTORS’ SERVICE AGREEMENTS

Executive Directors

Date of contract

Expiry date

Compensation on termination  
following a change of control

Stefan Bomhard

Oliver Tant

31 January 20201

1 October 2013

Terminable on 12 months’ notice

Terminable on 12 months’ notice

No provisions

No provisions

1.  Service agreement dated 31 January 2020 with a start date of 1 July 2020.

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107

REMUNERATION REPORT CONTINUED

RECRUITMENT OF EXECUTIVE DIRECTORS

The remuneration package for any new Executive Director is set in accordance with the terms of the approved 
Remuneration Policy in force at the time of appointment. Base salary will be set at an appropriate level, taking into account 
the experience of the individual being appointed and the nature of the role. This may include setting the initial base salary 
below market but with an expectation that subsequent increases will bring this into line with the desired market rate, in line 
with their development in the role. The pension provision offered will be no more than that offered to the wider workforce at 
the time of appointment. Depending on the timing of such an appointment within the financial year, it may be necessary for 
the Remuneration Committee to use alternative performance measures for the first performance period.

The Remuneration Committee may offer additional cash and/or share-based elements when it considers these to be in the 
best interests of the Company and, therefore, shareholders. Buyout awards will be based solely on remuneration lost when 
leaving the former employer and would reflect the delivery mechanism (i.e. cash, shares or options), time horizons and 
performance requirements attaching to that remuneration where possible. Shareholders will be informed of any such 
awards at the time of appointment. Ordinarily, any such buyout awards would be delivered as ‘recruitment awards’ under 
the 2021 LTIP rules but the Remuneration Committee may need to avail itself of the current Listing Rule 9.4.2 R, if required, in 
order to facilitate the recruitment or retention of the relevant individual. The Remuneration Committee confirms that this 
provision would only be used to compensate for remuneration lost.

In the case of an internal appointment, any variable pay element awarded in respect of the prior role may be allowed to 
pay-out according to its terms on grant. In addition, any other ongoing remuneration obligations existing prior to 
appointment may continue.

For external and internal appointments, the Remuneration Committee may agree that the Company will meet certain 
relocation expenses, as appropriate and within the limits set by the Remuneration Committee.

CONSIDERATION OF EMPLOYMENT CONDITIONS ELSEWHERE IN THE COMPANY

The Workforce Engagement Director is a member of the Remuneration Committee and is well placed to keep the Committee 
informed on employees’ views and, where required, engage on executive remuneration. We did not consult with employees 
as part of the process of developing the new Policy. However, in addition to the employee engagement detailed on pages 16 
to 19 and 69 we have shared our gender pay report and the CEO pay ratio with employees. As part of our #haveyoursay 
survey, we also received feedback on what employees value in terms of their reward package and where we can improve at 
the local level.

The Remuneration Committee ensures that it is fully briefed on pay practices across the Company generally. The Remuneration 
Committee usually reviews external market data annually and this is the primary source of remuneration comparison. 

CONSIDERATION OF SHAREHOLDER VIEWS

The Remuneration Committee understands that shareholders have diverse views in respect of remuneration, and therefore 
engages with the Company’s largest shareholders to ensure it understands the range of views which exist on remuneration 
issues. When any material changes are proposed to be made to the Remuneration Policy the Remuneration Committee Chair 
will inform and, where appropriate, consult with major shareholders in advance, and will offer a meeting to discuss these.

In addition to reviewing the shareholder feedback received in respect of the 2020 AGM and in line with this Policy, prior to 
proposing the revised Directors’ Remuneration Policy at its 2021 AGM, the Remuneration Committee actively engaged with 
shareholders. Outline proposals were sent to shareholders, who together own approximately 55 per cent of the Company. 
Meetings were held with the shareholders who wanted to discuss the proposals. Meetings were also held with The 
Investment Association and ISS and we corresponded with Glass Lewis.

The Remuneration Committee also seeks ongoing advice from its external advisers on wider shareholder views, to ensure 
that it is kept up to date with any changes in market practice and shareholder sentiment.

Following the consultation and consideration of the feedback received, the Remuneration Committee is proposing limited 
changes to its existing Policy as it strongly believes that this is the best approach to support the Company’s strategic aims, 
motivate management and provide the tools to attract high calibre new talent to the Company and is therefore in the best 
interests of shareholders and other stakeholders.

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Imperial Brands | Annual Report and Accounts 2020

GOVERNANCEPOLICY IN RESPECT OF EXTERNAL BOARD APPOINTMENTS

The Remuneration Committee recognises that external non-executive directorships are beneficial for both the Executive 
Director concerned and the Company. Each serving Executive Director is restricted to one external non-executive 
directorship in a listed company and may not serve as the chair of a FTSE 100 company. At the discretion of the Board, 
Executive Directors are permitted to retain fees received in respect of any such non-executive directorship.

Stefan Bomhard is a non-executive director of Compass Group PLC and was permitted to retain the £19,249 fee received 
from this position in the financial year.

POLICY FOR THE CHAIR AND NON-EXECUTIVE DIRECTORS

Maximum opportunity

No prescribed 
maximum annual 
increase.

Aggregate annual fees 
limited to £2.0 million 
by Articles of 
Association.

Element

Fees

Purpose and  
link to strategy

Operation

Attract and 
retain high 
performing 
individuals. 
Portion of fees 
applied to 
purchase of 
shares to align 
interests with 
those of 
shareholders.

Reviewed, but not necessarily increased, annually by the 
Board.

Fee increases, if applicable, are normally effective  
from 1 October.

The Board considers fee data at comparator companies 
of similar scale.

The Senior Independent Director, the chairs of the Audit 
and Remuneration Committees and the Workforce 
Engagement Director receive additional fees. Additional 
fees are paid for Remuneration and Audit Committee 
memberships. An allowance is paid when regular 
intercontinental travel is required.

Higher fees may be paid to a Non-Executive Director 
should they be required to assume executive duties on a 
temporary basis.

No eligibility for Annual Bonus, retirement benefits or to 
participate in the Group’s employee share plans.

Benefits

Reimbursement 
of business-
related 
expenses.

Travel to the Company’s registered office is recognised 
as a taxable benefit.

Grossed-up costs.

To the extent that any other reasonable business related 
expenses are recognised as a taxable benefit, these will 
be reimbursed at cost (including any tax thereon).

Reasonable benefits may be provided from time to time 
on a case-by-case basis.

CHAIR AND NON-EXECUTIVE DIRECTORS’ LETTERS OF APPOINTMENT

The Chair and Non-Executive Directors do not have service agreements, but the terms of their appointment, including the 
time commitment expected, are recorded in letters of appointment which are available for viewing at the Company’s 
registered office during normal business hours and both prior to and at the AGM.

In line with the Board’s annual review policy, the Chair’s and Non-Executive Directors’ terms of appointment were reviewed 
and confirmed by the Board on 5 February 2020. There are no provisions regarding notice periods in their letters of 
appointment which state that the Chair and Non-Executive Directors will only receive payment until the date their 
appointment ends and, therefore, no compensation is payable on termination. Under the terms of the Company’s Articles of 
Association, all Non-Executive Directors are subject to annual re-election by shareholders.

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109

REMUNERATION REPORT CONTINUED

ANNUAL REPORT 
ON REMUNERATION

HOW THE REMUNERATION COMMITTEE IMPLEMENTED THE REMUNERATION POLICY FOR 
FINANCIAL YEAR ENDED 30 SEPTEMBER 2020

Implementing executive policy and practice

Salary

The Remuneration Committee sets base salaries having regard to Company and individual performance, changes to the 
individual’s role, awards to other employees and market data for each position which reflect the Company’s size, sector and 
global reach. Consideration is given to the effect any amendment to an individual’s base salary would have on their total 
remuneration package. Base salary is the only element of the package used to determine pensionable earnings.

The Remuneration Committee decided in September 2020 that, in line with the majority of the Group’s employees, no 
increase in salary or fees would be awarded to any Director.

Annual Bonus

The Remuneration Committee thinks it continues to be appropriate that a significant portion of Executive Directors’ remuneration 
is linked to and incentivises the delivery of the Company’s annual objectives through performance against key targets. The 
maximum Annual Bonus opportunity for all Executive Directors remained unchanged at 200 per cent of salary.

The proposed changes outlined in the Policy are more in-line with current market practice and to allow for the use of a 
range of performance measures including both financial and non-financial metrics. In practice, this does not change the 
Remuneration Committee’s approach in selecting the measures which the Remuneration Committee feels are best suited to 
the strategy at the time and provides us with flexibility on how we operate our bonus, for example, to allow the 
Remuneration Committee to incorporate the use of ESG measures when the Remuneration Committee feels it is appropriate. 
It is anticipated that, in normal circumstances, at least 60 per cent of the Annual Bonus will be subject to financial measures. 
Any material changes in the performance metrics would be subject to prior consultation with our major shareholders.

While the Remuneration Committee acknowledges that Stefan Bomhard requires a period of familiarisation before 
articulating any material changes in strategy or approach, which may necessitate amendments to our performance 
measures, the Remuneration Committee has approved the following metrics for use in the 2021 bonus:

Adjusted Operating Profit

Cash Conversion

Market Share Growth

Performance target

Commercially confidential

Commercially confidential

Commercially confidential

Individual/Strategic Objectives

Commercially confidential

Maximum percentage (%) of bonus

40

20

20

20

At this point, the performance targets are considered commercially confidential, but to the extent that any bonuses are paid, 
further details will be provided retrospectively in our 2021 Annual Report.

Under the proposed Directors’ Remuneration Policy, the Remuneration Committee retains the ability to make any necessary 
adjustments on how best to assess the achievement of the Annual Bonus measures and targets if any significant 
divestment occurs during the performance period. When using its judgement, the Remuneration Committee will consider 
the particular circumstances of the event and prioritise an approach which promotes the principles of fairness and 
consistency in outcomes. The Remuneration Committee retains wide discretion to amend or adjust a bonus measure and/or 
target if an event occurs which means it no longer achieves its original purpose.

The new Policy provides that 50 per cent of the Annual Bonus will be deferred into shares, vesting after three years but 
unlike the current Policy there will be no acceleration of vesting on cessation of employment, other than in exceptional 
circumstances. These awards may also be forfeitable at the Remuneration Committee’s discretion.

110

Imperial Brands | Annual Report and Accounts 2020

GOVERNANCESHARE PLAN AWARDS

February 2021 LTIP grant

Subject to shareholder approval, the financial year 2021 LTIP award will be granted under the new Policy, which does not 
propose any changes to the headline quantum and will therefore be subject to a maximum of 350 per cent of salary for the 
CEO and 250 per cent of salary for other Executive Directors. Given his announced retirement, Oliver Tant will not be eligible 
for a 2021 LTIP award. The following metrics are proposed for the 2021 award: Adjusted EPS with a 40 per cent weighting; Net 
debt/EBITDA with a 20 per cent weighting; Return on Invested Capital (ROIC) with a 20 per cent weighing; and relative TSR 
which will be applied to 20 per cent of the LTIP award and be based on the following peer group, the same as in 2020:

The companies in the TSR peer group remain:

Altria Group 

Carlsberg 

Henkel

Anheuser-Busch InBev 

Beiersdorf

British American Tobacco  Brown-Forman 

Clorox

Constellation Brands 

Diageo 

Japan Tobacco 

Kimberly-Clark

Kirin Holdings

Heineken 

L’Oreal 

Monster Beverage

Pernod Ricard 

Reckitt Benckiser Group 

Swedish Match

PepsiCo

UniCharm

Philip Morris International  Procter & Gamble 

Unilever 

Vesting of awards on this element would occur as per the vesting schedule below:

Relative TSR performance

Below median of peer group

At median of peer group

Between median and upper quartile

Above upper quartile

Shares vesting  
(as percentage of element)

nil

25%

Between 25% and 100% (pro rata)

100%

Given the current environment, the Remuneration Committee will take time to consider the appropriate target range for the 
EPS, Net debt/EBITDA and ROIC measures. The Remuneration Committee would expect to be in a position to disclose the 
target range by way of a regulatory announcement at the time the award is made in February 2021, but in any case not later 
than six months after the award is granted. Full disclosure of the target ranges will be provided in next year’s Report.

The Remuneration Committee retains the ability to make any necessary judgements on how best to assess the achievement 
of the LTIP measures and targets if any significant divestment occurs during the performance period. When using its 
judgement, the Remuneration Committee will consider the particular circumstances of the event and prioritise an approach 
which promotes the principles of fairness and consistency in outcomes. The Remuneration Committee retains wider 
discretion to amend or adjust an LTIP measure and/or target if an event occurs which means it no longer achieves its 
original purpose.

When granting the LTIP award the Remuneration Committee will be mindful of the share price at the time. The 
Remuneration Committee also retains broad discretions in relation to the operation and ultimate vesting of the LTIP and will 
take into account any perceived windfalls over the vesting period when approving the final outcome.

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111

REMUNERATION REPORT CONTINUED

SINGLE TOTAL FIGURE OF REMUNERATION FOR EACH DIRECTOR (AUDITED)

Joerg Biebernick and Dominic Brisby were appointed on a temporary basis as Joint Interim CEOs between 1 February 2020 
and 30 June 2020. In accordance with relevant reporting regulations, their remuneration for fulfilling their role as Joint 
Interim CEOs in the relevant period is disclosed in the table below. They each received a temporary salary supplement to 
ensure that their salary for the period was commensurate with the leadership role they fulfilled. Their bonus maximum was 
also higher at 200 per cent of salary on a temporary basis.

Salary  
and fees

Taxable
benefits1

Annual
Bonus2

LTIP
vesting3

Pension
benefits4

Total

Total
fixed

Total
variable 

Effect of
share price
on value of
LTIP vesting5

2020 

2019

2020 

2019

2020 

2019

2020 

2019

2020 

2019

2020 

2019

2020 

2019

2020 

2019

2020 

2019

£’000

Executive 
Directors

Stefan Bomhard6

Alison Cooper7

Oliver Tant

Matthew Phillips7

Interim Executive 
Directors

Joerg Biebernick

Dominic Brisby

Non-Executive 
Directors

800

375

750

206

– 

1,104

736

605

2,131 2,445

602

617

1,219

– 

– 

–

6

6

17

6

35

13

6

19

– 

254

– 

–

600

–

684

456

375

17

16

17

50

–

–

152

–

854

1,515

152

– 

– 

–

295

303

598

Thérèse Esperdy8

Mark Williamson9

Sue Clark10

Simon Langelier

485

138

129

85

107

550

83

83

Pierre-Jean 
Sivignon11

Steven 
Stanbrook12

Jon Stanton13

Karen Witts14

21

–

103

95

77

95

33

109

27

46

3

1

3

–

1

1

1

8

2

5

– 

3

1

3

1,133 1,060

37

68

–

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

–

– 

– 

– 

–

– 

– 

– 

– 

– 

– 

– 

– 

44

67

195

34

340

53

17

70

–

– 

– 

– 

– 

– 

– 

– 

– 

–  1,104

– 

850

– 

254

– 

332

448 2,137

448 1,453

191

1,714 1,399

93

246 1,090

962

246

943

715

–

752

–

684

456

375

–

–

(142)

–

616 3,512 4,626 2,506

3,111 1,006

1,515

(142)

– 

– 

963

943

– 

– 

668

640

– 1,906

– 1,308

– 

– 

–

295

303

598

–

– 

– 

– 

– 

– 

– 

– 

512

141

130

88

153

558

85

88

512

141

130

88

153

558

85

88

21

– 

21

– 

104

96

78

98

34

112

104

96

78

98

34

112

–  1,170

1,128 1,170

1,128

–

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

–

–

– 

– 

– 

– 

– 

– 

– 

– 

–

–

–

–

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

–

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

–

–

– 

– 

– 

– 

– 

– 

– 

– 

–

–

–

–

– 

– 

– 

– 

– 

– 

– 

– 

1.  Taxable benefits principally include an allowance of £15,000 in lieu of the provision of a company car, fuel, health insurance and July accommodation 

for Stefan Bomhard. Benefits in kind for the Non-Executive Directors relate to the reimbursement of travelling expenses to meetings held at the 
Company’s registered office.

2.  Annual Bonus earned for performance over the financial year ending 30 September 2020. In line with policy half of the net value is deferred in shares 

for three years; no further performance conditions apply.

3.  Share plans vesting represent the value of LTIP awards where the performance period ends in the year and are based on a share price of £13.55659, 

being the three-month average to 30 September 2020 and an estimate of the dividend roll-up based on announced dividend payable on 31 December 2020 
and same share price. No Sharesave options were exercised in the year.

4.  Further details are contained in the Executive Directors’ pension section on pages 114 and 115.
5.  Reflects the difference between the LTIP value at vesting and the value of the number of shares vested at date of grant (£26.24 per share) and is not 

included in the total columns.

6.  Stefan Bomhard was appointed to the Board on 1 July 2020. He was compensated for the loss of his Inchcape PLC 2019 annual bonus of £483,015 and 

this figure is included within his salary for 2020. His starting salary was £1,269,000 which is 12.7% higher than that of his predecessor and took account 
of his experience and credentials.

7.  Alison Cooper and Matthew Phillips stepped down from the Board on 1 February 2020.
8.  Thérèse Esperdy was appointed Chair on 1 January 2020.
9.  Mark Williamson stepped down from the Board on 31 December 2019.
10. Includes payment in respect of Senior Independent Director fees of £26,500 per annum and chairmanship of the Remuneration Committee at an 

annual rate of £26,500.

11. Pierre-Jean Sivignon was appointed to the Board on 1 July 2020.
12. Steven Stanbrook received a non-European travel allowance of £12,000 in recognition of the extra time commitment required for travel.
13. Includes payment in respect of chairmanship of the Audit Committee at an annual rate of £26,500.
14. Karen Witts retired from the Board on 15 June 2020.

112

Imperial Brands | Annual Report and Accounts 2020

GOVERNANCEDetermination of 2020 Annual Bonus (Audited)

Performance target

Assessment

Adjusted EPS Growth

Performance is measured based on EPS at constant currency.
Despite a resilient performance from our tobacco business, EPS was disappointing, 
declining 5.6%. This performance delivered a 0% achievement against a threshold of 1% 
and a maximum of 3%.

Cash Conversion

Total Net Revenue 
Growth1

Core Market Share

Performance is measured as cash flow as a percentage of adjusted operating profit.
Group Cash Conversion of 127% was above maximum. Excluding any COVID-19 related 
benefits to working capital, cash conversion was 107%, above the maximum. This 
delivered a 100% achievement against a threshold of 90% and a maximum of 100%

Performance is measured based on total net revenue growth.
Our tobacco business remained resilient but our NGP revenues were disappointing, 
resulting in an increase of 0.8% delivering a zero pay-out against a threshold of 1% and a 
maximum of 4%.

Performance is measured based on the number of core markets delivering share growth.
Seven of our core markets achieved share growth, delivering a 100% achievement. This 
was against a threshold of one and a maximum of seven of these markets achieving 
share growth.

NGP Strategic Metrics

Performance is assessed against two equally-weighted measures based on market share 
growth in our top markets and profitable growth in NGP globally.

Formulaic 
achievement of 
Annual Bonus for 2020

Actual Annual Bonus 
for 2020 following 
application of 
discretion.

In the light of disappointing NGP performance, the Remuneration Committee accepted 
the CEO’s recommendation that no bonus should be payable against the NGP Strategic 
Metrics. This reduced the total bonus from 48.4% of maximum to 40% of maximum. In 
considering overall bonus payment the Remuneration Committee took into account not 
only shareholders and stakeholders experience more broadly but also the need to reward 
performance where this was merited. This is the second consecutive year in which the 
bonus outcome has been revised downwards.

Maximum 
percentage  
of bonus

Actual 
percentage  
of bonus

20

0

20

20

20

0

20

20

20

8.4

100

48.4

100

40

1.  Underpinned by requirement that growth from Asset Brands in Tobmax is higher than growth of the overall Tobmax portfolio, in order for the metric 

to pay out.

Individual Annual Bonus achievement:

Executive Directors

Stefan Bomhard

Alison Cooper 

Oliver Tant

Matthew Phillips

Joerg Biebernick

Dominic Brisby

Total achievement £’000

Maximum

Actual

Cash portion  
of actual

Deferred  
shares portion 
of actual

635

0

1,500

0

738

758

254

0

600

0

295

303

127

0

300

0

147

151

127

0

300

0

148

152

Long-Term Incentive Plan (Audited)

LTIP awards made to Oliver Tant in February 2018 will vest, in part, in February 2021, based on performance conditions 
measured over the three-year period ended 30 September 2020, as set out below.

Performance target

Actual 
performance

Threshold  
vesting  
of award

Maximum  
percentage  
of award

Percentage of 
award vesting

Adjusted EPSKPI 

3% – 8% average annual growth 

Net revenue growthKPI,

1% – 4% average annual growth 

NGP net revenue growth

35% – 150% average annual growth

(0.9%)

1.7%

19.3%

TSR against comparator group

Threshold at median of peer group
Pro rata between median and upper quartile
Maximum above upper quartile

29th  
out of 37 
companies 

7.5%

7.5%

5%

5%

30%

30%

20%

20%

Achievement

0%

12.5%

0%

0%

12.5%

www.imperialbrandsplc.com

113

REMUNERATION REPORT CONTINUED

The companies comprising the comparator group were:

Altria Group Inc 

Burberry Group PLC

Compass Group PLC

Anheuser-Busch  
InBev NV

Associated British  
Foods PLC

AstraZeneca PLC

BT Group PLC

Capita PLC

Carlsberg A/S

Diageo PLC

Experian Finance PLC

GlaxoSmithKline PLC

International Consolidated Airlines 
Group SA

InterContinental  
Hotels Group PLC 

ITV PLC

Japan Tobacco Inc.

British American 
Tobacco PLC

Carnival PLC

Heineken NV

Kingfisher PLC

Marks & Spencer Group PLC

Next PLC

Pearson PLC

Philip Morris International Inc Pernod Ricard SA

Reckitt Benckiser Group PLC

Reed Elsevier PLC Rolls-Royce PLC

J Sainsbury PLC

Smith & Nephew PLC

Tate & Lyle PLC

Tesco PLC

Unilever PLC

Vodafone Group PLC

Whitbread PLC

WM Morrison Supermarkets PLC

KPI  Key performance indicator used to measure the progress we make in delivering our strategy – see how we measure our performance on pages 12 and 13.

The TSR calculations, performed independently by Alithos Limited, use the share prices of each comparator group company, 
averaged over a period of three months, to determine the initial and closing prices. Dividend payments are recognised on 
the date shares are declared ex-dividend. The Remuneration Committee considers this method gives a fairer and less 
volatile result as improved performance has to be sustained for several weeks before it effectively impacts on the TSR 
calculations. EY performs agreed upon procedures in respect of the EPS and net revenue growth performance conditions for 
the LTIP performance assessments.

Sharesave Plan

We believe that our Sharesave Plan is a valuable way of aligning the interests of a wide group of employees with those of our 
long-term shareholders. Annually we offer as many employees as practicable, including Executive Directors, the opportunity 
to join the Sharesave Plan. Options over shares are offered at a discount of up to 20 per cent of the closing mid-market price 
of our shares on the day prior to invitation (usually following our Half Year results). The Sharesave Plan allows participants 
to save up to £250 per month over a period of three years and then exercise their option over shares. In common with most 
plans of this type, no performance conditions are applied. In the financial year ending 30 September 2020, none of the 
Executive Directors had Sharesave Plans vesting. Approximately 61 per cent of eligible UK employees and around 27 per 
cent of eligible overseas employees participate in the Sharesave Plan.

Total pension entitlements (Audited)

The Executive Directors who served during the financial year are members of the Imperial Tobacco Pension Fund (the 
Fund), which is the principal retirement benefit scheme operated by the Group in the UK, or receive an additional salary 
supplement (pension allowance).

Stefan Bomhard, Oliver Tant and Joerg Biebernick have opted-out of contributory membership of the defined contribution section 
of the Fund. Instead the Company has paid them an additional salary supplement that was agreed with them when they joined 
the Company and is part of their contractual entitlement. The pension allowance for Stefan Bomhard is 14 per cent of his salary 
and is at the same level that is provided to the majority of other UK-based employees and any new Executive Directors that join 
the Company. Oliver Tant and Joerg Biebernick are paid an additional salary supplement of 26 per cent of salary.

Members who joined before 1 October 2010 are included in the defined benefit section of the Fund. For members who joined 
prior to 1 April 2002 the Fund is largely non-contributory with a normal retirement age of 60. It applied to all UK employees 
who joined the Company at that time. New members of the Fund after 30 September 2010 accrue pension benefits in the 
Fund on a defined contribution basis, in the defined contribution section of the Fund.

Alison Cooper, Matthew Phillips and Dominic Brisby are, like all other employees who joined at the same time, members of the 
pre-April 2002 section of the defined benefit section of the Fund. Prior to 6 April 2006 they accrued a non-contributory pension 
at the rate of 1/47th of their pensionable salary limited by the effect of HMRC’s earnings cap. Although HMRC removed this cap 
from 6 April 2006, the Fund did not dis-apply it in respect of past pensionable service and maintained its own earnings cap 
going forward. For pensionable service from 6 April 2006 onwards Alison Cooper and Matthew Phillips accrue an additional 
pension at a rate of 1/60th of their pensionable salary in excess of the Fund’s earnings cap. They pay member contributions at 
the rate of 5 per cent of their pensionable salary in excess of the Fund’s earnings cap. Both Alison Cooper and Matthew Phillips 
receive a salary supplement of 12 per cent of their pensionable salary in excess of the Fund’s earnings cap.

With effect from 1 September 2017, the Company introduced a cap on pensionable salary for active members such that 
pensionable pay will in future be limited to £75,000 or, if higher, the member’s pensionable salary at 1 September 2017. Alison 
Cooper, Matthew Phillips and Dominic Brisby received a salary supplement of 14 per cent on the difference between their 
capped pensionable salary and their actual salary. All UK employees whose salaries are in excess of the Fund’s earnings cap 
receive a cash allowance of 14 per cent of the difference in the same way.

114

Imperial Brands | Annual Report and Accounts 2020

GOVERNANCEThe salary supplements have been calculated by the independent actuaries to reflect the value of the benefits of which they 
are in lieu and are discounted for early payment and for employer’s national insurance contributions. The supplements are 
non-compensatory and non-pensionable.

For Executive Directors who are members of the defined benefit section of the Fund, in accordance with the rules of the 
Fund and practice for all pre-2002 members, there would be no reduction to the accrued pension on early retirement if the 
reason for leaving the Company’s employment is as a result of redundancy after the age of 50 or for the reason of business 
efficiency after the age of 55 or ill health at any age.

Executive Directors’ pension disclosures (Audited)

Single figure numbers

Extra information to be  
disclosed under 2013 Directors’ 
Remuneration Regulations

Accrued  
annual pension

01/10/2019 
or date 
became a 
Director

30/9/2020 
or date 
ceased 
to be a 
Director

Payment in lieu 
of retirement 
benefits 
(i.e. pension 
supplement)  
£’000

Value x 20 
over year (net 
of Director’s 
contributions) 
£’000

Age at 
30/09/2020

Pensionable 
service at 
30/09/2020

Total 
pension 
benefits 
£’000

Normal 
retirement 
age

Value x 20 
at start of 
year  
£’000

Value x 20  
at end of 
period  
£’000

Stefan Bomhard1

Alison Cooper 

Oliver Tant2

Matthew Phillips

Joerg Biebernick3

Dominic Brisby

N/A

54

N/A

49

N/A

42

N/A

21

N/A

20

N/A

21

N/A

282

N/A

141

N/A

119

N/A

289

N/A

144

N/A

122

N/A

37

N/A

16

N/A

4

N/A

30

N/A

18

N/A

13

N/A

67

N/A

34

N/A

17

N/A

60

N/A

60

N/A

60

N/A

5,640

N/A

2,820

N/A

2,380

N/A

5,780

N/A

2,880

N/A

2,440

1.  Stefan Bomhard opted-out of membership of the Imperial Tobacco Pension Fund. He receives a 14 per cent salary supplement and an amount of 

£44,415 was paid to him in the year ended 30 September 2020.

2.  Oliver Tant is a member of the defined contribution section of the Imperial Tobacco Pension Fund. He registered for Fixed Protection 2016 and as a 
result opted-out of contributory membership of the Fund and ceased pension contributions with effect from 01/04/2016. Since this date a salary 
supplement equal to 26 per cent of Oliver Tant’s basic salary has been paid to him and in the year to 30 September 2020 this amounted to £195,000.
3.  Joerg Biebernick opted-out of membership of the Imperial Tobacco Pension Fund. He receives a 26 per cent salary supplement and an amount of 
£126,100 was paid to him the year ended 30 September 2020 which includes an amount of £52,542 paid to him during his service as acting CEO.
4.  For Alison Cooper and Matthew Phillips the single figure numbers are based on their period of service as Directors. Their accrued pension at 30 

September 2020 was £301,421 and £148,418 per annum respectively. Alison Cooper subsequently left the payroll on 8 October 2020 and her accrued 
pension at this date was £301,811 per annum.

5.  For Dominic Brisby the single figure numbers are based on his service as interim CEO from 01 February 2020 to 30 June 2020. His accrued pension as 

at 30 September 2020 was £124,085 pa.

Variable award grants made during the year LTIP (Audited)

Number of  
nil-cost options

Face value1

Amount of 
base salary

End of  
performance period

Threshold 
vesting

Weighting  
(of award)

Oliver Tant

102,739

£1,875,000

250%

30 September 2022

25%

25%

25%

40%

40%

20%

Performance criteria2,3

3-year adjusted EPS growth 

3-year total net revenue growth 

TSR relative to bespoke 
comparator group 

1.  Valued using the closing share price the trading day prior to grant (14 February 2020) being £18.25 per share.
2.   Vesting occurs as per the vesting schedule below.
3.   Key performance indicators used to measure the progress we make in delivering our strategy – see how we measure our performance on pages 12 and 13.

The Remuneration Committee was mindful of the share price performance prior to the 2020 LTIP award being granted and the 
number of shares which would be granted as a result. Taking into account the situation at the time of the grant, including the 
transition to a new management team and the uncertainty that this can create and that the measures and targets used were 
considered to be very challenging in the current environment, the Remuneration Committee decided not to reduce the awards 
granted at that time. The Remuneration Committee retains overarching discretion to scale back vesting outcomes if it is felt 
appropriate at the time and the Remuneration Committee, if taking any action, will be cognisant that no reduction in grant size 
was made at the outset. The Remuneration Committee is also mindful that in practice the number of shares, if any, vesting will, 
following Oliver Tant’s decision to retire, be heavily discounted as a result of time pro-rating.

EPS element
This criterion is used for 40 per cent of the award with the following vesting schedule:

Compound annual adjusted EPS growth1

Shares vesting (as a percentage of element)

Less than 2% per annum

2% per annum

2% to 6% per annum

6% per annum or higher

nil

25%

Between 25% and 100% (pro rata)

100%

1.  As per the Remuneration Committee’s decision in 2014, and all awards since 2015, EPS growth and net revenue growth are measured at constant currency.

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115

REMUNERATION REPORT CONTINUED

Total net revenue growth element

The net revenue growth criterion is used for 40 per cent of the award with the following vesting schedule:

Compound annual growth in tobacco revenue1

Shares vesting (as a percentage of element)

Less than 1% per annum

1% per annum

1% to 4% per annum

4% per annum or higher

nil

25%

Between 25% and 100% (pro rata)

100%

1.  As per the Remuneration Committee’s decision in 2014, and all awards since 2015, EPS growth and net revenue growth are measured at constant currency.

TSR element

The relative total shareholder return (TSR) criterion is used for 20 per cent of the award. The peer group used for the assessment of 
relative TSR now reflects a relevant group of companies in the consumer goods sector. The companies in the peer group are 
detailed on page 111:

Vesting of awards on this element would occur as per the vesting schedule below:

Relative TSR performance

Below median of peer group

At median of peer group

Between median and upper quartile

Above upper quartile

Shares vesting  
(as percentage of element)

nil

25%

Between 25% and 100% (pro rata)

100%

Under the rules of the LTIP, should the Company be acquired, the performance period would end on the date of acquisition. 
Any outstanding awards would vest on a time pro-rata basis subject to the achievement of the applicable performance criteria.

Variable award grants made during the year – Recruitment Award made under Listing Rule 9.4.2 
(Audited)

In July 2020, and in accordance with the Directors’ Remuneration Policy, Stefan Bomhard was granted a nil-cost option 
award (the Recruitment Award) in reliance on Listing Rule 9.4.2 which is limited to settlement with market purchase shares 
or shares transferred from treasury.

The Recruitment Award was granted to facilitate Stefan Bomhard’s recruitment as Chief Executive Officer of the Company, 
and to replace certain outstanding share awards granted to him by his former employer, Inchcape, and which he forfeited on 
joining the Company. He was also compensated for the loss of his 2019 Annual Bonus award equal to the amount that 
Inchcape would otherwise have paid being £483,015.

The Recruitment Award was granted over 116,921 shares, set by reference to the value of the forfeited awards (£1,793,568) as 
time pro-rated to his leaving date and the average mid-market closing price of the shares over the period of three dealing 
days immediately prior to his appointment on 1 July 2020.

In order to replicate the terms of Stefan Bomhard’s forfeited awards, the Recruitment Award is split into four tranches as follows:

Award type

Number  
of Imperial
Brands shares

Expected  
vesting date

Original Inchcape  
award replaced

Nil-cost option

44,820

10 April 2021

Nil-cost option

24,202

10 April 2021

Nil-cost option

30,792

11 April 2022

Nil-cost option

17,107

11 April 2022

Award of performance shares granted under the  
Inchcape Performance Share Plan granted on 10 April 2018

Award of matching shares granted under the  
Inchcape Co-Investment Plan granted on 10 April 2018

Award of performance shares granted under the  
Inchcape Performance Share Plan granted on 11 April 2019

Award of matching shares granted under the  
Inchcape Co-Investment Plan granted on 11 April 2019

116

Imperial Brands | Annual Report and Accounts 2020

GOVERNANCEThe vesting of each tranche of the Recruitment Award is subject to the extent to which the original performance conditions 
applicable to the forfeited awards are met over the original performance period. The forfeited awards were subject to 
equally-weighted performance conditions measuring Inchcape plc’s relative total shareholder return and earnings per 
share. The Remuneration Committee intends to assess the level of vesting by reference to these performance conditions, 
based on information disclosed by Inchcape plc at the end of the original performance period.

The vesting of the Recruitment Award (and each tranche thereof) is also subject to Stefan Bomhard’s continued service 
with the Company.

In accordance with the terms of his appointment Stefan Bomhard was also awarded shares under the Company’s LTIP as 
detailed below with the same performance criteria as the award granted to Oliver Tant as detailed on pages 115 to 116.

Number of  
nil-cost options

348,489

Face value1

£4,441,500 

Amount of  
base salary

End of  
performance period

Threshold  
vesting

Weighting  
(of award)

350% 30 September 2022

25%

25%

25%

40%

40%

20%

Performance criteria2,3

3-year adjusted EPS growth 

3-year total net revenue growth 

TSR relative to bespoke 
comparator group

1.  Valued using the closing share price on the day prior to grant (14 August 2020) being £12.745 per share.
2.  Vesting occurs as per the vesting schedule on pages 115 to 116.
3.  Key performance indicators used to measure the progress we make in delivering our strategy – see how we measure our performance on pages 12 and 13.

STATUTORY AND REGULATORY REPORTING REQUIREMENTS

Payments for loss of office and payments to former Directors (audited)

When agreeing termination arrangements, the Committee will be guided by the individual’s service agreement, the 
provisions of the approved Directors’ Remuneration Policy and the rules of the respective share plans. The Committee 
will take into account the specific circumstances of any termination and an individual’s duty and opportunity to 
mitigate losses as necessary.

Alison Cooper stood down from the Board of the Company and the role of Chief Executive Officer on 1 February 2020. 
She served her notice period until 8 October 2020.

Alison received the payments set out below (less any required tax withholdings):

•  Base salary and pension benefits paid in the normal way up to 8 October 2020 being the end of her 12 month notice period 

totalling £1,068,258;

•  Legal fees and outplacement support up to the maximum value of £70,000 will be reimbursed as necessary; and
•  A payment of £90,000 in full and final settlement of all claims in relation to the termination of employment.

Matthew Phillips stood down from the Board of the Company and the role of Chief Development Officer on 1 February 2020. 
and continues to serve his notice period. As such, Matthew received base salary and pension benefits paid in the normal 
way up to the end of the financial year totalling £518,333. Payment made to Matthew in FY21 will be disclosed in the FY21 report.

Alison and Matthew did not receive a bonus for the financial year ending September 2020 and all unvested LTIP awards 
have now lapsed and all deferred bonus awards have now been released.

www.imperialbrandsplc.com

117

REMUNERATION REPORT CONTINUED

Oliver Tant remuneration on retirement

Oliver Tant will continue to receive his base salary, pension and benefits through to his retirement which was announced 
during the existing Directors’ Remuneration Policy period. Thereafter, any remaining balance of his notice period will be 
paid on a monthly basis, subject to mitigation.

He remained eligible for a bonus for FY2020, which was assessed on the same performance criteria as other participants at 
the year end. It will continue to be paid 50 per cent in cash and 50 per cent in deferred shares. To the extent he works 
through FY2021 he will remain eligible for a bonus, subject to performance criteria assessed at the end of the year and 
pro-rated for the period of service rendered.

As per the LTIP rules, Oliver Tant’s outstanding LTIP awards will continue to vest on their normal vesting dates and remain 
subject to their original performance conditions, subject to Remuneration Committee discretion. To the extent the 
performance conditions are met, awards will be pro-rated to reflect the period of service rendered.

On retirement his outstanding deferred bonus awards will be released. Oliver Tant will not be granted any further LTIP 
awards even if he is still in post at the grant date.

VOTING ON THE REMUNERATION REPORT AT THE 2020 AGM

At the 2020 AGM we received a vote in favour of our Remuneration Report, with over 87 per cent of votes in favour. We 
received a strong vote in favour of our Directors’ Remuneration Policy at our 2018 AGM.

Votes cast by proxy and at the meeting in respect of the Directors’ annual remuneration were as follows:

Resolution

Directors’ Remuneration Report 
(2020 AGM)

Directors’ Remuneration Policy 
(2018 AGM)

Votes for 
including 
discretionary 
votes

Percentage
for

Votes
against

Percentage 
against

Total votes cast 
excluding votes 
withheld

Votes
withheld1

Total votes  
cast including 
votes withheld

656,269,587

87.37

94,881,744

12.63

751,151,331

348,146

751,499,477

728,923,965

95.66

33,080,528

4.34

762,004,493

570,488

762,574,981

1.  Votes withheld are not included in the final figures as they are not recognised as a vote in law.

ADVICE PROVIDED TO THE REMUNERATION COMMITTEE

The Remuneration Committee appointed FIT Remuneration Consultants LLP (FIT) as principal adviser with effect from 1 
November 2017. FIT advised on all aspects of our Directors’ Remuneration Policy and practice and reviewed our structures 
against corporate governance requirements. FIT also presented a review of developments in UK corporate governance, 
remuneration developments and reporting regulations to keep Remuneration Committee members up-to-date with new 
developments and evolving best practice.

FIT is a member of the Remuneration Consultants’ Group and complies with its Code of Conduct which sets out guidelines to ensure 
that its advice is independent and free of undue influence. FIT carries out no other work for Imperial Brands or its subsidiaries.

The Remuneration Committee is satisfied that the advice is objective taking into account that during the year FIT was paid 
time-based fees of £179,026 .

Other companies which provided advice to the Remuneration Committee are as follows:

•  Alithos Limited undertakes total shareholder return (TSR) calculations and provided advice on all TSR related matters. 

During the year it was paid a fixed fee of £19,500. Alithos Limited provided no other services to the Company; and
•  Willis Towers Watson provided market pay data to ensure the consistent application of our Remuneration Policy for 

Executives. During the year it was paid time-based fees of £14,100 for these services. Willis Towers Watson also provided 
actuarial services to the Company.

All of these advisers were appointed by the Remuneration Committee, which remains satisfied that the provision of those 
other services in no way compromises their independence. They are all paid on the basis of actual work performed rather 
than on a fixed fee.

118

Imperial Brands | Annual Report and Accounts 2020

GOVERNANCESHARE INTERESTS AND INCENTIVES (AUDITED)

Executive Directors

Stefan Bomhard

Oliver Tant

Non-Executive Directors

Thérèse Esperdy1

Sue Clark

Simon Langelier

Pierre-Jean Sivignon

Steven Stanbrook1

Jon Stanton 

Shares held

Conditional awards and options held

Owned outright

Subject to a 
holding period

Awards unvested 
and subject to 
performance 
conditions

Options unvested 
and subject 
to continued 
employment

Vested but not 
exercised

3,200

64,941

34,033

5,692

25,193

44

19,178

2,034

–

27,427

465,410

241,014

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

–

515

– 

– 

– 

– 

– 

– 

–

–

– 

– 

– 

– 

– 

– 

1.  Thérèse Esperdy and Steven Stanbrook hold their shares in the form of American Depositary Receipts.

There have been no changes to the above holdings since the year-end.

Our middle market share price at the close of business on 30 September 2020, being the last trading day of the financial year, 
was £13.675 and the range of the middle market price during the year was £12.460 to £20.455.

Full details of the Directors’ share interests are available for inspection in the Register of Directors’ Interests at our 
registered office.

ALIGNMENT OF REMUNERATION AND EQUITY HOLDING WITH SHAREHOLDER INTERESTS 
(AUDITED)

Shares held 
at start of 
year1

Shares held 
at end of
year

Increase in 
shares held 
during year

Value of 
shares held 
at start of 
year1
£’000

Value of 
shares held 
at end of 
year2
£’000

Difference in 
value £’000

Shareholding 
required
(% salary)

Current
shareholding
(% salary/
fees)2

Requirement 
met2

Executive Directors

Stefan Bomhard3

Oliver Tant4

Non-Executive Directors5

Thérèse Esperdy

Sue Clark

Simon Langelier

Pierre-Jean Sivignon

Steven Stanbrook

Jon Stanton

–

83,456

8,207

217

24,661

–

18,736

75

3,200

92,368

34,033

5,692

25,193

44

19,178

2,034

3,200

8,912

25,826

5,475

532

44

442

1,959

– 

1,526

44

1,263

150

4

451

– 

343

1

465

78

345

1

262

28

44

(263)

315

74

(106)

1

(81)

27

300

300

3

168

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

Yes

No

N/A

N/A

N/A

N/A

N/A

N/A

1.  Based on a share price of £18.282, being the closing price on 30 September 2019, and includes the value of shares owned outright and those vested but 

subject to a holding period, being the deferred element of the bonus.

2.  Based on a share price of £13.675, being the closing price on 30 September 2020.
3.  Stefan Bomhard joined the Board on 1 July 2020 and has five years to build to his shareholding requirement.
4.  Oliver Tant reached his five-year anniversary on the Board on 1 October 2018. At its meeting in September 2018, the Remuneration Committee 

discussed and agreed with him an approach to meet the 300 per cent guideline. This included the purchase of £213,000 worth of shares prior to the 
financial year 2018 year-end and the purchase of a further £130,000 worth of shares from the cash element of his financial year 2018 bonus. The 
Remuneration Committee agreed that once these additional purchases were made and taking into account the deferred element of his financial year 
2018 Annual Bonus and the vesting of his financial year 16-18 LTIP, his shareholding guideline would be deemed to have been met. Following the 
vesting of the LTIP in February 2019, the value of Oliver Tant’s shareholding exceeded the guideline. However, the fall in the Company’s share price 
resulted in a shortfall at the year-end. The Remuneration Committee will continue to actively monitor progress towards the guideline through to his 
retirement announced on 6 August 2020.

5.  Non-Executive Directors do not have a shareholding requirement but are required to invest a minimum percentage of their fees in the Company’s 

shares which they are required to retain for the duration of their appointment.

www.imperialbrandsplc.com

119

REMUNERATION REPORT CONTINUED

REVIEW OF PAST PERFORMANCE

The chart below shows the value of £100 invested in the Company on 1 October 2010 compared with the value of £100 
invested in the FTSE 100 Index for each of our financial year-ends to 30 September 2020. We have chosen the FTSE 100 Index 
as it provides the most appropriate and widely recognised index for benchmarking our corporate performance over a 
ten-year period.

TOTAL RETURN INDICES – IMPERIAL BRANDS AND FTSE 100

Index value

300

260

220

180

140

100

60

2010

2011

2012

2013

2014

2015

2016

2017

2018

2019

2020

Imperial Brands

FTSE 100 Return Index

CHANGE IN CHIEF EXECUTIVE REMUNERATION

2020 
Dominic 
Brisby

2020  
Joerg 
Biebernick

2020 
Stefan 
Bomhard

2020 
Alison 
Cooper

2019 
Alison 
Cooper

2018 
Alison 
Cooper

2017 
Alison 
Cooper

2016 
Alison 
Cooper

2015 
Alison 
Cooper

2014 
Alison 
Cooper

2013 
Alison 
Cooper

2012  
Alison  
Cooper1

2011  
Alison  
Cooper1

Total remuneration £’000

943

963

1,104

448

2,137

3,935

4,657

5,404

3,637

2,686

2,011

2,793  2,737 

Annual bonus as a  
percentage of maximum

Shares vesting as a percentage 
of maximum

402

nil

402

402

402

313

87

60

72

80

69

34

51.2 

33.1 

nil

nil

nil

nil

20

44.4

45.7

15.8

5.8

nil

58.0 

71.6 

1.  Total remuneration includes value of share plans vesting that were granted prior to appointment as Chief Executive.
2.  48.4 per cent was the formulaic out-turn; however, the Remuneration Committee accepted the CEO’s recommendation and used its discretion to 

reduce this to 40 per cent.

3.  51 per cent was the formulaic out-turn; however, the Remuneration Committee used its discretion and reduced this to 31 per cent.

120

Imperial Brands | Annual Report and Accounts 2020

GOVERNANCESTATEMENT OF ANNUAL CHANGE IN DIRECTORS’ REMUNERATION COMPARED  
WITH OTHER EMPLOYEES

The table below shows the percentage change in the salary, benefits and Annual Bonus for the Directors, between the 
financial years 2019 and 2020.

Executive Director

Stefan Bomhard

Oliver Tant

Non-Executive Directors

Thérèse Esperdy2

Sue Clark3

Simon Langelier

Pierre-Jean Sivignon

Steven Stanbrook4

Jon Stanton5

All employees

Salary

Benefits

Annual Bonus

Stefan was appointed to the Board on 1 July 20201 

1.90%

6.25%

31.49%

353.27%

55.42%

2.41%

-41.30%

-50.00%

-40.00%

N/A

N/A

N/A

Pierre-Jean was appointed to the Board on 1 July 20201

8.42%

187.88%

6.69%

-66.67%

N/A

-5.72%

N/A

N/A

32.44%

1.  A year-on-year comparison is not possible in these circumstances. 
2.  Thérèse Esperdy was appointed Chair on 1 January 2020.
3.  Sue Clark was appointed Senior Independent Director on 1 January 2020.
4.  Steven Stanbrook was appointed as Workforce Engagement Director in September 2019.
5.  Jon Stanton was appointed to the Board on 8 May 2019 and as Chair of the Audit Committee on 15 June 2020.

CHIEF EXECUTIVE OFFICER TOTAL REMUNERATION AND SALARY ONLY PAY RATIOS

The Company has used Option A as defined by the regulations and calculated the pay and benefits of all UK employees on a 
full-time equivalent basis. We sought to ensure that the comparisons are made on a consistent basis so the total 
remuneration data for all UK employees has been calculated on the same basis as the single total figure for the CEO .This 
should also allow a comparable basis for year-on-year comparisons although this year is highly unusual as the base pay and 
the single total remuneration figure of £1,299,875 and £2,585,428 respectively used to calculate the ratios is an amalgam of 
the four incumbents during the year namely, Alison Cooper for four months, Dominic Brisby and Joerg Biebernick as joint 
CEOs for five months and Stefan Bomhard for three months. For the period Dominic Brisby and Joerg Biebernick were joint 
CEOs they are accounted for as 0.5 FTE each and then prorated for the period in role. This approach reflects one full-time 
equivalent role across the year and ensures a basis for year on year comparison.

The pay levels shown for the percentiles show remuneration for the 12 months to 30 September 2020.

We shall, as we disclose the ratio of the CEO’s pay over time and on as consistent a basis as possible, seek to explain any 
changes from year to year excepting that the financial year 2020 has been unusual in that Imperial Brands has had four 
incumbents in the role.

Even in a more usual year, where the same individual has served as CEO for the year, the ratio of the CEO’s pay to that of all 
employees is likely to be a volatile number, partly resulting from the CEO having a larger proportion of their total 
remuneration linked to business performance than other employees in the UK workforce and hence it may not shed any 
light on the alignment or otherwise with regard to pay, reward and progression for the UK workforce. This alignment is, 
however, something that the Remuneration Committee is keen to ensure.

Financial year 2020

Total remuneration 

Value £

Full-time equivalent salary

Value £

25th

50.2

51,515

33.4

38,904

50th

38.7

66,793

26.9

48,332

Percentile

75th

24.4

106,149

18.7

69,643

www.imperialbrandsplc.com

121

REMUNERATION REPORT CONTINUED

RELATIVE IMPORTANCE OF SPEND ON PAY

The table below shows the expenditure and percentage change in overall spend on employee remuneration and dividends.

£ million unless otherwise stated

Executive Directors’ total remuneration1,2

Overall expenditure on pay1

Dividend paid in the year

2020

5

812

1,753

2019

5

826

1,844

Percentage 
change

17

(1.7)

(4.9)

1.  Excludes employer’s social security costs.
2.  Executive Directors’ total remuneration is based on the total single figure for all Executive Directors and is included to provide a comparison between 

Executive Director and overall employee pay.

EMPLOYEE BENEFIT TRUSTS

Our policy remains to satisfy options and awards under our employee share plans either from market purchased ordinary 
shares or ordinary shares held in treasury, distributed through our employee benefit trusts: the Imperial Tobacco Group PLC 
Employee and Executive Benefit Trust (the Executive Trust) and the Imperial Tobacco Group PLC 2001 Employee Benefit 
Trust (the 2001 Trust) (together the Employee Benefit Trusts).

As at 30 September 2020, we held 74,289,137 ordinary shares in treasury which can be used to satisfy options and awards 
under our employee share plans either directly or by gifting them to the Employee Benefit Trusts.

Options and awards may also be satisfied by the issue of new ordinary shares.

Details of the ordinary shares held by the Employee Benefit Trusts are as follows:

Executive Trust

2001 Trust

SHARE PLAN FLOW RATES

Balance at 
01/10/2019

Acquired  
during year

Distributed 
during year

Balance at 
30/09/2020

Ordinary 
shares under 
award at 
30/09/2020

Surplus/
(shortfall)

595,554

2,221,139

–

–

595,554

1,338,518

(742,964)

70,000

783,613

1,507,526

7,403,796

(5,896,270)

The rules of each of the Company’s share plans contain provisions limiting the grant of options and awards to shares 
representing no more than 10 per cent of issued share capital of the Company over a period of 10 years (or, in the case of 
options and awards granted under the LTIP and Deferred Share Bonus Plan, 5 per cent of issued share capital over the same 
10 year period). Currently, an aggregate total of 0.9 per cent of the Company’s issued share capital (including shares held in 
treasury) is subject to options and awards under our executive and all employee share plans.

SUMMARY OF OPTIONS AND AWARDS GRANTED

Limit on awards

10% in 10 years

5% in 5 years

5% in 10 years (executive plans)

GOVERNANCE

Cumulative options and awards granted as a 
percentage of issued share capital  
(including those held in treasury)

Options and awards granted during the year as a 
percentage of issued share capital  
(including those held in treasury)

2.1

1.3

1.6

0.4

0.4

0.3

The role of the Remuneration Committee

The Board is ultimately accountable for executive remuneration, but has delegated this responsibility to the Remuneration 
Committee, at least three of whose members are independent Non-Executive Directors. The Chair, who is a member of the 
Remuneration Committee, was independent on appointment. We consider this independence fundamental in ensuring 
Executive Directors’ and senior management’s remuneration is set by those who have no personal financial interest, other 
than as shareholders, in the matters discussed.

122

Imperial Brands | Annual Report and Accounts 2020

GOVERNANCETo reinforce this independence, a standing item at each Remuneration Committee meeting allows the members to meet 
without any Executive Director or other manager being present.

The Remuneration Committee considers its key responsibility as being to support the Company’s strategy and short and 
long-term sustainable success by ensuring the Directors’ Remuneration Policy attracts, retains and incentivises the high 
calibre executives required to ensure delivery. It also determines the specific remuneration package, including service 
agreements and pension arrangements, for the Chair, each Executive Director and our most senior managers. When setting 
the policy for Executive Director remuneration the Remuneration Committee reviews workforce remuneration and related 
policies to ensure the alignment of incentives and rewards across the Group.

The Remuneration Committee’s other responsibilities include:

•  maintaining a competitive Remuneration Policy appropriate to the business environment of the countries in which we 

operate, thereby ensuring we can attract, retain and motivate high calibre individuals throughout the business;

•  aligning Executive Directors’ and senior management’s remuneration with the interests of long-term shareholders whilst 

ensuring that remuneration is fair but not excessive;

•  setting measures and targets for the performance-related elements of variable pay;
•  oversight of our overall policy for employee remuneration, employment conditions and our employee share plans; and
•  ensuring appropriate independent advisers are appointed to provide advice and guidance to the Remuneration 

Committee.

The Remuneration Committee’s full terms of reference provide further details of its role and responsibilities and are 
available on our website.

This Report has been prepared in accordance with the provisions of the Companies Act 2006 (the Act) and The Large and 
Medium-sized Companies and Groups (Accounts and Reports) (Amendment) Regulations 2013 (the Regulations).

It also meets the requirements of the UK Listing Authority’s Listing Rules.

In this Report we describe how the principles of good governance relating to Directors’ remuneration, as set out in the UK 
Corporate Governance Code 2018 (the Code), are applied in practice. The Remuneration Committee confirms that, throughout 
the financial year, the Company has complied with these governance rules and provisions.

The Regulations require our auditor to report to shareholders on the audited information within this Report and to state 
whether, in its opinion, the relevant sections have been prepared in accordance with the Act. The auditor’s opinion 
begins on page 125 and we have clearly marked the audited sections of the Report.

REMUNERATION COMMITTEE MEETINGS 2019/20

The Remuneration Committee met for three scheduled meetings during the year. It also held four additional meetings as a 
result of the CEO transition, the renewal of the Remuneration Policy and the CFO’s retirement.

Key matters the Remuneration Committee considered during the year included the out-turn of the FY19 bonus and LTIP, the 
structure of and performance metrics for the FY20 bonus and LTIP award, the Remuneration Policy, the CFO’s retirement, 
and review and consideration of both the interim and incoming CEOs’ remuneration packages.

The Remuneration Committee also considered feedback from shareholders and other stakeholders in respect of the 
operation of the current Policy and during the consultation in respect of the proposed Policy.

For the Board

SUE CLARK
Chair of the Remuneration Committee

www.imperialbrandsplc.com

123

GROUP FINANCIAL STATEMENTS AND NOTES – CONTENTS

Group Financial Statements

Independent Auditors’ Report to the Members  
of Imperial Brands PLC

Consolidated Income Statement

Consolidated Statement of Comprehensive Income

Consolidated Balance Sheet

Consolidated Statement of Changes in Equity

Consolidated Cash Flow Statement

Notes to the Financial Statements

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

21

22

23

24

25

26

27

28

29

30

31

32

33

34

35

36

Accounting Policies

Critical Accounting Estimates and Judgements

Segment Information

Profit before Tax

Restructuring Costs

Alternative Performance Measures

Directors and Employees

Tax

Dividends

Earnings Per Ordinary Share

Assets Held for Sale

Intangible Assets

Property, Plant and Equipment

Right of Use Assets and Lease Liability

Investments Accounted for using the Equity Method

Inventories

Trade and Other Receivables

Cash and Cash Equivalents

Trade and Other Payables

Borrowings

Financial Risk Factors

Derivative Financial Instruments

Deferred Tax Assets and Liabilities

Retirement Benefit Schemes

Provisions

Share Capital

Share Schemes

Treasury Shares

Commitments

Contingent Liabilities

Net Debt

Reconciliation of Cash Flow to Movement in Net Debt

Non-Controlling Interests

Post Balance Sheet Events 

Brexit

Related Undertakings

Parent Company Financial Statements

Imperial Brands PLC Balance Sheet

Imperial Brands PLC Statement of Changes in Equity

Notes to the Financial Statements of Imperial Brands PLC

Related Undertakings 

Shareholder Information

125

136

136

137

138

139

140

149

151

153

154

154

155

156

159

159

160

161

164

165

165

166

167

167

167

168

169

176

178

179

183

183

184

186

186

186

188

189

190

190

190

190

191

191

192

196

212

124

Imperial Brands | Annual Report and Accounts 2020

FINANCIALSINDEPENDENT AUDITOR’S REPORT TO THE MEMBERS OF IMPERIAL BRANDS PLC

INDEPENDENT AUDITOR’S REPORT TO THE MEMBERS OF IMPERIAL BRANDS PLC

Opinion

In our opinion:

•  Imperial Brands plc’s consolidated financial statements and parent company financial statements (the “financial 

statements”) give a true and fair view of the state of the Group’s and of the parent company’s affairs as at 30 September 
2020 and of the Group’s profit for the year then ended;

•  the consolidated financial statements have been properly prepared in accordance with International Financial Reporting 

Standards as adopted by the European Union (IFRSs as adopted by the EU); 

•  the parent company financial statements have been properly prepared in accordance with United Kingdom Generally 

Accepted Accounting Practice; and

•  the financial statements have been prepared in accordance with the requirements of the Companies Act 2006, and, as 

regards the consolidated financial statements, Article 4 of the IAS Regulation.

We have audited the financial statements of Imperial Brands plc, which comprise:

Group

Parent company

Consolidated balance sheet as at 30 September 2020

Balance sheet as at 30 September 2020

Consolidated income statement for the year then ended

Statement of changes in equity for the year then ended

Consolidated statement of comprehensive income for the  
year then ended

Related notes I to IX to the financial statements, including a summary 
of significant accounting policies

Consolidated statement of changes in equity for the year then ended

Consolidated cash flow statement for the year then ended

Related notes 1 to 36 to the financial statements, including a summary 
of significant accounting policies

The financial reporting framework that has been applied in the preparation of the consolidated financial statements is 
applicable law and IFRSs as adopted by the EU. The financial reporting framework that has been applied in the 
preparation of the parent company financial statements is applicable law and United Kingdom Accounting Standards, 
including FRS 101 ‘Reduced Disclosure Framework’ (United Kingdom Generally Accepted Accounting Practice).

Basis for opinion 

We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our 
responsibilities under those standards are further described in the ‘Auditor’s responsibilities for the audit of the financial 
statements’ section of our report below. We are independent of the Group and parent company in accordance with the 
ethical requirements that are relevant to our audit of the financial statements in the UK, including the FRC’s Ethical 
Standard as applied to listed public interest entities, and we have fulfilled our other ethical responsibilities in accordance 
with these requirements.

We believe that the audit evidence we have obtained during the planning, execution and conclusion of our audit is sufficient 
and appropriate to provide a suitable basis for our opinion.

Conclusions relating to principal risks, going concern and viability statement

We have nothing to report in respect of the following information in the annual report and accounts, in relation to which the 
ISAs (UK) require us to report to you whether we have anything material to add or draw attention to:

•  the disclosures in the annual report and accounts, set out on pages 42 to 59, that describe the principal risks and explain 

how they are being managed or mitigated;

•  the directors’ confirmation, set out on page 60 in the annual report and accounts, that they have carried out a robust 

assessment of the emerging and principal risks facing the entity, including those that would threaten its business model, 
future performance, solvency or liquidity;

•  the directors’ statement, set out on page 60 in the annual report and accounts, about whether they considered it 

appropriate to adopt the going concern basis of accounting in preparing them, and their identification of any material 
uncertainties to the entity’s ability to continue to do so over a period of at least 12 months from the date of approval of the 
financial statements;

•  whether the directors’ statement in relation to going concern required under the Listing Rules in accordance with Listing 

Rule 9.8.6R(3) is materially inconsistent with our knowledge obtained in the audit; or 

•  the directors’ explanation, set out on page 60 in the annual report and accounts, as to how they have assessed the 

prospects of the entity, over what period they have done so and why they consider that period to be appropriate, and their 
statement as to whether they have a reasonable expectation that the entity will be able to continue in operation and meet 
its liabilities as they fall due over the period of their assessment, including any related disclosures drawing attention to 
any necessary qualifications or assumptions.

www.imperialbrandsplc.com

125

INDEPENDENT AUDITOR’S REPORT TO THE MEMBERS OF IMPERIAL 
BRANDS PLC CONTINUED

Overview of our audit approach

Key audit matters

•  Revenue recognition, including management override of controls 
•  Impact of COVID-19 on the Group’s going concern assessment
•  Accounting and reporting of NGP
•  Uncertain tax positions
•  Sale of Premium Cigar division
•  Litigation

Audit scope

•  We performed an audit of the complete financial information of 7 components and audit 

procedures on specific balances for a further 21 components.

•  The components where we performed full or specific audit procedures accounted for 82% of 

profit before tax, 84% of revenue and 83% of total assets.

Materiality

•  Overall Group materiality of £111m which represents 5% of profit before tax, adjusted for one-off, 

non-recurring items.

First year  
audit transition

The year ended 30 September 2020 is our first as auditor of the Group. We commenced transition 
at the start of the audit professional engagement period on 1 July 2019 including shadowing the 
previous auditor through the 30 September 2019 audit, such as attendance at certain close 
meetings and the Audit Committee meeting. Subsequently, audit transition activities focussed on 
the following areas:

Mobilisation of the global audit team:

•  We held an onboarding and transition event in London, attended by senior members of the 
Group audit team, Finance Shared Service Centre audit team, and all full scope and specific 
scope audit teams.

•  Over two days approximately 40 audit colleagues attended sessions on several topics relating 
to audit planning, including Group audit strategy, key audit risks, deployment of technologies, 
our approach to testing through shared service centres, and division of responsibilities between 
teams for centralised audit procedures and our approach to ensuring a consistently high 
quality audit.

•  Prior to the half year interim review, the Group audit team interacted regularly with all full and 
specific scope audit teams to obtain a better understanding of the business, evaluate the audit 
transition progress of component audit teams and provide early direction of the audit strategy at 
key locations.

Establishing our audit base prior to reaching our interim review conclusion for 
the six months ended 31 March 2020:

•  We evaluated all key accounting judgement papers and the Group’s accounting policies.
•  We undertook reviews of the predecessor auditor files to consider working papers in relation to 
significant audit risk matters, to identify and assess the judgements exercised over these risks 
and to assess the nature, timing and extent of audit procedures performed in forming the prior 
year auditor opinion.

•  We understood and walked through the key processes at Group and in the full scope audit locations 

which were significant in size.

Key audit matters

Key audit matters are those matters that, in our professional judgment, were of most significance in our audit of the 
financial statements of the current period and include the most significant assessed risks of material misstatement 
(whether or not due to fraud) that we identified. These matters included those which had the greatest effect on: the overall 
audit strategy, the allocation of resources in the audit; and directing the efforts of the engagement team. These matters were 
addressed in the context of our audit of the financial statements as a whole, and in our opinion thereon, and we do not 
provide a separate opinion on these matters.

Risk

Our response to the risk

Revenue recognition, including 
management override of controls 
(2020: £32,562m, 2019: £31,594m)

Tobacco revenue is an area of focus 
for stakeholders interested in the 
performance of the company against an 
industry backdrop of declining global 
sales volumes. 

We obtained an understanding of the revenue process and understood how 
Imperial’s revenue recognition policies are applied.

We reviewed the Group revenue recognition policies, as documented in the Group 
Accounting Manual, for compliance with IFRS 15 ‘Revenue from contracts with customers’..

We discussed and reviewed key contractual arrangements with management and 
obtained relevant documentation, including in respect of rebate arrangements. Where 
rebate arrangements existed, on a sample basis, we obtained third-party 
confirmations or performed appropriate alternative procedures, including reviewing 
contracts and recalculating rebates. We also performed hindsight analysis over 
changes to prior period rebate estimates to challenge the assumptions made, 
including assessing the estimates for evidence of management bias.

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FINANCIALSRisk

Our response to the risk

Most of the Group’s sales arrangements require 
little judgement to be exercised, with revenue 
being recognised on the delivery of goods. 
However, there is a risk that management may 
override controls to intentionally misstate 
revenue transactions, either through deliberately 
pushing sales into the channel at period ends 
(trade loading) or by recording fictitious manual 
journals to revenue (e.g. by inappropriate 
accounting relating to rebates). 

Refer to the audit committee report (page 80); 
accounting policies (note 1); accounting 
estimates and judgements (note 2); and 
segmental information (note 3 of the 
consolidated financial statements).

As part of our overall revenue recognition testing for five full and eight 
specific scope components, we used data analytics techniques. This 
included testing the occurrence of revenue by analysing the correlation 
of 100% of journal entries posted to revenue with journals posted as 
cash receipts. We validated cash receipt postings by tracing to bank 
statements on a sample basis. This provided us with a high level of 
assurance over £17.6 billion (54%) of revenue recognised by the Group.

For those in-scope components where we did not use data analysis 
techniques, we performed appropriate alternative procedures.

Our procedures, applicable to all full and specific scope components 
included the following:

•  Detailed, disaggregated analytical review to identify unusual trends 
and inventory positions which could indicate that inventory was 
being ‘pushed’ into the channel;

•  Inquiries of management outside of finance, to identify instances of 
late or unusual requests for shipments or extensions of credit terms;
•  Cut-off testing for a sample of revenue transactions near the period 
end to check that they were recognised in the appropriate period;
•  Obtaining and reviewing of direct customer confirmations of trade 

terms, as appropriate;

•  Targeted manual journal entry testing in response to the risk of 

fraud; and,

•  Review of disclosures against the requirements of IFRS 15.

The audit procedures performed to address this risk were performed by 
component teams and reviewed by the Group team.

Key observations communicated to the Audit Committee

Based on the procedures performed, including those in respect of manual adjustments to revenue, we did not identify any 
evidence of material misstatement in the revenue recognised during the year.

Risk

Our response to the risk

Accounting and reporting of NGP

NGP net revenue

Against the industry backdrop of long term volume 
decline in global tobacco sales, there is increased 
stakeholder focus on NGP as a potential source of 
sustainable future growth.

Therefore, NGP performance has a 
disproportionate impact on stakeholder’s 
perceptions of the Group. Despite making up only 
a small proportion of Group income, failure to 
achieve expected results may lead to significant 
share price erosion. There is therefore a risk that 
NGP performance is overstated.

We consider that this risk manifests itself in 
three principal ways:

Recognition of NGP net revenue  
(2020: £201m, 2019: £278m)

NGP net revenue is a non-GAAP measure 
intended to provide the users of the accounts 
with an estimate of sales to third parties by 
removing the impact of stock accumulation at 
Logista. (Refer to the “Other non-GAAP measures 
used by management” section of the Group 
Accounting Policies for fuller definition)

In calculating NGP net revenue, management 
adjust reported NGP revenue to eliminate 
inventory build at Logista. This requires the 
application of judgement in determining an 
appropriate inventory holding period at Logista 
and in forecasting future sales. This results in a 
risk that NGP net revenue is misstated.

We understood the methodology applied by management in performing 
the calculation of NGP net revenue and walked through the controls 
over this process.

We performed detailed testing, including consideration of contradictory 
evidence, to critically assess the key inputs to the calculation, including:

•  analysing the historical accuracy of forecasts to actual results to 

determine whether forecast sales are reliable based on experience;

•  assessing the appropriateness of the Logista inventory holding 

period relative to that which would be used by a distributor on an 
arms-length terms;

•  performing sensitivity analysis and evaluating the likelihood of 

inputs varying; and

•  reading the ‘Net Revenue’ accounting policy in the Annual Report to 
assess the adequacy of disclosure of how the metric is derived and 
why it is used.

Carrying value of NGP inventory

We understood the methodology applied by management in estimating 
the NGP inventory provision and walked through the controls over the 
provisioning process.

We performed detailed testing, including consideration of contradictory 
evidence, to critically assess the key inputs to the valuations, including:

•  analysing the historical accuracy of sales forecasts to actual results 
to determine whether forecasts are reliable based on experience;

•  assessing the useful life of inventories by meeting with Imperial Science  

and benchmarking against analogous competitor products; and

•  performing sensitivity and reverse stress testing and evaluating the 

probability of inputs varying.

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INDEPENDENT AUDITOR’S REPORT TO THE MEMBERS OF IMPERIAL 
BRANDS PLC CONTINUED

Risk

Our response to the risk

Carrying value of NGP inventory 
(Inventory provision – 2020: £86m,  
2019: £34m)

Sales trends in the NGP category have seen 
significant volatility caused by regulatory 
changes and adverse media coverage. There is a 
risk that NGP inventory will not be sold before it 
reaches expiry.

The assessment of the level of inventory 
provisioning requires the application of 
judgement in determining the useful life of 
devices and consumables, and in forecasting 
future sales.

Carrying value of NGP intangible assets 
(Impairment charge - 2020: £27 million, 
2019: £10 million)

The rapid evolution of technology and changes 
in consumer preferences in the NGP category 
results in a risk that intangible assets under 
development become obsolete before they reach 
commercial production.

There is also a risk that anticipated performance 
may not be achieved for assets that are being or 
to be used in the NGP category.

These circumstances could lead to an 
impairment that has not been recognised by 
management.

Refer to the audit committee report (pages 78 
and 80); accounting policies (note 1); and 
accounting estimates and judgements (note 2) 
of the consolidated financial statements.

Carrying value of NGP intangibles

We understood the methodology applied in management’s impairment 
testing and walked through the controls over the process.

For assets where there were indicators of impairment, such as paused 
or slowed development activity, or were not yet being amortised, we 
critically assessed management’s assertions and key input 
assumptions by:

•  assessing a sample of assets against the IAS 38 criteria to 

determine whether it remains appropriate to continue to hold these 
assets, focusing on management’s intention to bring assets into 
commercial use;

•  analysing the historical accuracy of forecasts to actual results to 
determine whether forecast cash flows are reliable based on 
experience;

•  in conjunction with our valuation specialists, assessing the 

discount rate used by benchmarking it against market data and 
comparable organisations;

•  evaluating the growth rates assumed by comparison to 

industry forecasts; 

•  performing sensitivity and reverse stress testing and evaluating 

the probability of inputs varying; and,

•  assessing the integrity of management’s value-in-use (VIU) model 
by independently performing VIU calculations and comparing our 
outputs to those prepared by management.

We evaluated the disclosures in the Annual Report for consistency with 
the findings of our audit procedures, including signposting the potential 
impact of the strategic review.

The audit procedures performed to address this risk were performed by 
the Group audit team.

Key observations communicated to the Audit Committee

For NGP net revenue, we consider the accounting policy presented in the Annual Report and Accounts transparently 
discloses how the metric is derived and why it is used.

We are satisfied that the carrying value of NGP inventory is materially correct.

For NGP intangible assets, we consider that the commentary in the Annual Report is appropriate, including disclosure of the 
£27m impairment and signposting to users that the strategic review is ongoing. We are satisfied that the carrying value of 
NGP intangible assets is materially correct.

Risk

Uncertain tax positions (Provision for 
uncertain tax positions – 2020: £273m, 
2019: £204m)

The global nature of the Group’s operations 
results in complexities in the payment of and 
accounting for tax. 

Management applies judgement in assessing 
tax exposures in each jurisdiction, many of 
which require interpretation of local tax laws.

Our response to the risk

We understood:

•  the Group’s process for determining the completeness and 

measurement of provisions for tax;

•  the methodology for the calculation of the tax charge; and
•  management’s controls over tax reporting. 

The Group audit team, including tax specialists, evaluated the tax 
positions taken by management in each significant jurisdiction in the 
context of local tax law, correspondence with tax authorities and the 
status of any tax audits. Our assessment included consideration of the 
past outcome of comparable cases and look-back analysis on 
management’s historic rates of successfully defending tax positions. 
Our work utilised additional support from country tax specialists in 
France, Germany, the Netherlands, Spain and the USA.

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FINANCIALSRisk

Our response to the risk

Given this judgement, there is a risk that tax 
provisions are misstated.

Refer to the audit committee report (page 79); 
accounting policies (note 1); accounting 
estimates and judgements (note 2); and note 8 
of the consolidated financial statements.

We assessed the Group’s transfer pricing judgements, considering the way 
in which we observed the Group’s businesses operating and the 
correspondence and agreements reached with tax authorities. We 
developed our own independent range of potential provisions for the 
Group’s transfer pricing tax exposures, based on the evidence we obtained, 
and compared management’s provision to our range.

We assessed whether the Group’s disclosures, detailing the year-end 
status of material open tax inquiries, adequately disclose relevant facts 
and circumstances and potential liabilities of the Group.

The audit procedures were designed and led by the Group audit team, with 
support from component teams whose work was reviewed by the Group 
audit team.

Key observations communicated to the Audit Committee

Based on the procedures performed, we consider the amounts provided are reasonable. We consider the Group’s disclosures 
are also appropriate.

Risk

Our response to the risk

Impact of COVID-19 on the Group’s going 
concern assessment

In assessing whether the financial statements 
should be prepared on a going concern basis, the 
directors are required to consider all available 
information about the future for a period of at 
least 12 months from the date of approval of the 
financial statements. The directors have 
considered a going concern period through to 
the end of March 2022. In conducting their 
assessment, the directors concluded that there 
are no material uncertainties that may cast 
significant doubt over the Group’s ability to 
continue as a going concern. Further description 
of this assessment is included in note 1 to the 
financial statements.

The potential impact of COVID-19 on the Group, 
resulted in increased consideration of the risks 
to the going concern basis of preparation 
compared with previous periods.

Refer to the audit committee report (page 78) and 
accounting policies (note 1) of the consolidated 
financial statements.

We understood the process undertaken by management to perform the 
going concern assessment, including the evaluation of any operational 
and economic impacts of COVID-19 on the Group.

We tested the clerical accuracy of the model used to prepare the 
Group’s going concern assessment.

We assessed the reasonableness of the cashflow forecast by analysing 
management’s historical forecasting accuracy. We evaluated the key 
assumptions underpinning the Group’s forecasts by proposing 
alternatives, reflecting the uncertainties arising from COVID-19, and 
challenging management’s position.

We also considered whether the Group’s forecasts in the going concern 
assessment were consistent with other forecasts used by the Group in 
its accounting estimates, including goodwill impairment.

We considered, based on our own independent analysis, what reverse 
stress testing scenarios could lead either to a loss of liquidity or a 
covenant breach and whether these scenarios were plausible. Our 
assessment included consideration of the impact and likelihood of:

•  accelerated duty payments
•  settlement of litigation and uncertain tax exposures
•  default of significant customers
•  prolonged factory closures

Our analysis also considered the mitigating actions that management 
could undertake in an extreme downside scenario.

We also confirmed the availability of debt facilities, and reviewed their 
underlying terms, including covenants, by examination of executed 
documentation.

We assessed the appropriateness of the Group’s disclosure concerning 
the going concern basis of preparation.

The audit procedures performed to address this risk were performed by 
the Group audit team.

Key observations communicated to the Audit Committee

We are satisfied that the Directors’ conclusion that there are no material uncertainties over the Group’s ability to continue as 
a going concern is appropriate and the associated disclosures are in accordance with accounting standards and the UK 
Corporate Governance Code.

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INDEPENDENT AUDITOR’S REPORT TO THE MEMBERS OF IMPERIAL 
BRANDS PLC CONTINUED

Risk

Our response to the risk

Sale of Premium Cigar division (Asset held 
for sale – 2020: £1,024m, 2019: £1,066m)

Management continued to treat the disposal 
group (the Premium Cigar Division) as held for 
sale at year-end, with the transaction formally 
completing on 29 October 2020.

During the year updates were made to the 
carrying value of the disposal Group reflecting 
the deferral of the disposal of the La Romana 
assets to 2022 and adjustments to the proceeds 
expected to be received.

The timing of the transaction resulted in the 
application of judgement in determining the 
appropriate accounting treatment. These include:

•  the probability of the sale occurring,
•  the impairment of the disposal Group, and 
•  the estimation of the value of exchange 

translation reserve which is disclosed in the 
Annual Report and will be recycled through 
the income statement in FY21.

Refer to the audit committee report (page 79); 
accounting policies (note 1); accounting estimates 
and judgements (note 2); and note 11 of the 
consolidated financial statements.

To assess the probability of sale occurring and the timeframe over which 
this may happen we read vendor correspondence, including the Sale and 
Purchase Agreement and subsequent amendments, and considered the 
evidence upon which management based its judgement, including the 
cash receipt in September 2020, the satisfaction of conditions precedent 
as required by the SPA, the formal completion of the transaction and 
further cash receipts in October 2020.

To assess the valuation of the asset held for sale we:

•  assessed management’s calculation of expected proceeds and 

estimation of transaction costs, from which the carrying value of the 
disposal Group is derived

•  assessed the allocation of the impairment charge to asset classes 

against the IFRS 5 criteria

•  performed integrity checks over management’s carve-out model
•  Performed procedures to test the value of the carve-out Group, 
including physical verification of buildings, inventory counts, 
verification of balances held with the carve-out Group, verification of 
the elimination of intra-Group balances held between carve-out 
Group and other Group entities.

To assess the valuation of the cumulative exchange translation reserve 
recycled to the income statement in FY21, as disclosed in the Annual 
Report, we independently calculated a range of potential values where 
alternative methodologies are available under IAS 21, comparing 
management’s estimate to our range.

The audit procedures were designed and led by the Group audit team, 
with support from component teams whose work was reviewed by the 
Group audit team.

Key observations communicated to the Audit Committee

We concluded that the impact of the sale has been appropriately reflected in the financial statements.

Our response to the risk

We assessed the processes and controls over litigation operated by 
management at Group and local level, by walking through the process 
from identification of potential litigation to the evaluation of probability 
of outcome and the recording of a provision or disclosure of a 
contingent liability.

We inspected Imperial’s litigation log and communications to the 
Executive Committee and met with Group Finance, Group General 
Legal Counsel and the Group’s external legal counsel to discuss the 
developments in significant cases.

We requested, received and read letters received directly from the 
management’s external legal counsel that evaluated the current status 
of legal proceedings and quantified the estimate of any economic 
outflow arising from settlement of the litigation.

Risk

Litigation

Refer to pages 90 to 94 of the Directors’ Report 
and note 30 of the consolidated financial 
statements ‘contingent liabilities’.

The Group is currently involved in a number of 
legal cases in which claimants are seeking 
damages for alleged smoking, vaping and 
health-related effects. Judgement is involved in 
determining the likelihood of a probable outflow 
occurring from a legal case, together with the 
estimate of the likely financial cost.

In the US, tobacco-related litigation is managed 
separately by the Master Settlement Agreement 
(“MSA”). Four states are not parties to this 
agreement and claims have been raised by these 
states (Previously Settled States) against the 
Group’s US business, ITG Brands, in respect of 
whether annual payments are required following 
the acquisition of certain US brands in June 2015.

The Group continues to receive legal advice in 
relation to these claims that supports 
management’s assessment that, at present, it is 
possible but not probable that the Group will incur 
an outflow of resources and therefore a contingent 
liability is disclosed.

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FINANCIALSRisk

Our response to the risk

Separately, the Group, and other companies in the 
tobacco sector, are facing inquiries by competition 
authorities in a number of markets.

We assessed whether the Group’s disclosures detailing contingent 
liabilities and financial commitments adequately disclose relevant 
facts and circumstances and potential liabilities of the Group.

The Group is receiving legal advice in relation to 
these matters. The accounts reflect the 
probability of any outflow arising.

The audit procedures were designed and led by the Group audit team, 
with support from component teams whose work was reviewed by the 
Group audit team.

The Group has received a lawsuit under the 
Helms-Burton legislation relating to use of 
property confiscated from the US by the Cuban 
state. The Group is currently protected by the EU 
Council Regulation Blocking Statute which would 
prevent the recognition and enforcement of any 
US Courts judgement based on Helms-Burton in 
any EU Member state court. However, this also 
limits the ability of the Group to defend 
themselves in the US Courts. Consequently, 
management have determined that an outflow of 
resources is possible and therefore disclosed this 
matter as a contingent liability.

Refer to the audit committee report (page 81); 
accounting policies accounting policies (note 1); 
accounting estimates and judgements (note 2) 
of the consolidated financial statements.

Key observations communicated to the Audit Committee

Having met with internal Legal Counsel and evaluated the status of cases, considering responses from external 
lawyers, we consider legal matters have been adequately provided for or disclosed in the annual report. Following our 
recommendation, additional disclosure was included in the Annual Report to quantity the contingent liability relating 
to Previously Settled States (PSS).

AN OVERVIEW OF THE SCOPE OF OUR AUDIT 

Tailoring the scope

Our assessment of audit risk, our evaluation of materiality and our allocation of performance materiality determine our 
audit scope for each entity within the Group. Taken together, this enables us to form an opinion on the consolidated 
financial statements under ISA(UK). We take into account the level of revenue, assets and profit before tax, risk profile 
(including country risk, controls and internal audit findings and the extent of changes the business environment) and 
other known factors when assessing the level of work to be performed at each entity.

In assessing the risk of material misstatement to the Group financial statements, and to ensure we had adequate 
quantitative coverage of significant accounts in the financial statements, of the 377 reporting components of the Group, 
we selected 28 components.

Of the 28 components selected, we performed an audit of the complete financial information of 7 components (“full scope 
components”) which were selected based on their size or risk characteristics. For the remaining 21 components (“specific 
scope components”), we performed audit procedures on specific accounts within that component that we considered had 
the potential for the greatest impact on the significant accounts in the financial statements either because of the size of 
these accounts or their risk profile. 

The reporting components where we performed full and specific scope procedures accounted for 82% of the Group’s profit 
before tax and 84% of the Group’s revenue. For the current year, the full scope components contributed 61% of the Group’s 
profit before tax, 62% of the Group’s revenue and 41% of the Group’s total assets. The specific scope components contributed 
21% of the Group’s profit before tax and 22% of the Group’s revenue. The audit scope of these components may not have 
included testing of all significant accounts of the component but will have contributed to the coverage of significant 
accounts tested for the Group. In addition, we conducted specified procedures over a number of account balances relating to 
37 reporting units, representing 7% of the Group’s profit before tax, 13% of the Group’s revenue and 9% of the Group’s total 
assets, in response to the specific risks associated with these.

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INDEPENDENT AUDITOR’S REPORT TO THE MEMBERS OF IMPERIAL 
BRANDS PLC CONTINUED

Of the remaining components that together represent 11% of the Group’s profit before tax, none are individually greater than 
1% of the Group’s profit before tax. For these components, we performed other procedures, including analytical review, 
testing of consolidation journals, intercompany eliminations and foreign currency translation recalculations to respond to 
any potential risks of material misstatement to the Group financial statements.

The charts illustrate the coverage obtained from the work performed by our audit teams.

Profit before tax

Revenue

Total assets

Full scope

61%

Specific 
Scope

Specified
procedures 

Other 
procedures

21%

7%

11%

Full scope

62%

Specific 
Scope

Specified
procedures 

Other 
procedures

22%

13%

3%

Full scope

41%

Specific 
Scope

Specified
procedures 

Other 
procedures

42%

9%

8%

Impact of the COVID-19 pandemic – audit logistics

We worked proactively with Imperial to agree a revised timetable to provide sufficient time for the judgements arising from 
COVID-19 to be considered fully, disclosures adequately assessed, and to reflect the extended time taken for management to 
complete the financial statement close process and to reflect the incremental time impact on completing our year end external 
audit fully remotely. This resulted in a two week extension to the publication of results and the finalisation of our audit.

We had already completed our audit planning procedures and some early substantive audit testing in advance of the year 
end for a number of in-scope locations on site with the Imperial teams. The Group audit team performed the year-end 
audit fully remotely, starting from 12 October 2020. We engaged with Imperial throughout the audit, using video calls, 
share-screen functionality, secure encrypted document exchanges and data downloads to avoid any limitation on the 
audit evidence required.

We were alert to instances requiring physical verification of original documents and where not addressed through our 
pre-year end audit work we used secure encrypted data exchanges. In instances when physical access to sites was 
restricted due to social distancing measures, we conducted inventory counts remotely using mobile video technology. 
All key meetings, such as the closing meetings and Audit Committees, were performed via video conference calls.

We have refined our methods of interaction to ensure direction by the Partner in Charge throughout the audit, ensuring 
involvement in key calls throughout the audit both internally and with Imperial management. We held weekly senior 
stakeholder escalation calls with the Group CFO and Partner in Charge to ensure progress was assessed robustly and audit 
matters arising were discussed at each meeting. Additional calls were held with the Chair of the Audit Committee to 
consider audit progress, timetable and matters arising.

Involvement with component teams 

In establishing our overall approach to the Group audit, we determined the type of work that needed to be undertaken at 
each of the components, as the Group audit team, or by component auditors from other EY global network firms operating 
under our instruction. Of the 7 full scope components, audit procedures were performed on 6 of these directly by the Group 
audit team and 6 by component audit teams. For the 21 specific scope components, audit procedures were performed on 4 of 
these directly by the Group audit team and 17 by component auditors. Where the work was performed by component 
auditors, we determined the appropriate level of involvement to enable us to determine that sufficient audit evidence had 
been obtained as a basis for our opinion on the Group as a whole.

Imperial has centralised processes and controls in relation to certain accounts managed by its Finance Shared Services 
(“FSS”) centres in Manila and Krakow. Members of the Group engagement team provided direct oversight, review, and 
coordination of the EY FSS audit teams. The EY FSS audit teams performed centralised testing for certain accounts covered 
at the Imperial FSS locations, including revenue and receivables and purchases and payables. In establishing our overall 
approach to the Group audit, we determined the type of work that needed to be undertaken at each of the locations by the 
Group engagement team or by auditors from local EY teams.

During the period the Senior Statutory Auditor visited the USA which is a full scope component. All full and specific scope 
component audit partners and a number of other members of these component teams visited the Group team in December 
2019 to attend an initial Group planning meeting to increase their understanding of the business.

Impact of the COVID-19 pandemic – direction, supervision and review of component teams

The physical visits to component teams planned for the remainder of 2020 had to be adjusted and replaced by virtual 
meetings due to the travel restrictions imposed by the COVID-19 outbreak.

These visits and virtual meetings involved meeting with our component teams to discuss and direct their audit approach, 
reviewing key working papers and understanding the significant audit findings in response to the risk areas including 
revenue recognition and uncertain tax positions, holding meetings with local management, obtaining updates on local 
regulatory matters including tax, pensions and legal.

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FINANCIALSThe Group audit team interacted regularly with the component teams, where appropriate, during various stages of the 
audit, reviewed key working papers and were responsible for the scope and direction of the audit process. This, together 
with the additional procedures performed at Group level, gave us appropriate evidence for our opinion on the Group 
financial statements.

OUR APPLICATION OF MATERIALITY 

We apply the concept of materiality in planning and performing the audit, in evaluating the effect of identified 
misstatements on the audit and in forming our audit opinion. 

Materiality

The magnitude of an omission or misstatement that, individually or in the aggregate, could reasonably be expected to 
influence the economic decisions of the users of the financial statements. Materiality provides a basis for determining the 
nature and extent of our audit procedures.

We determined materiality for the Group to be £111m (2019: £130m), which is 5% of profit before tax, adjusted for one-off, 
non-recurring items (2019: 4% of adjusted profit before tax). We consider that this basis provides the most relevant 
performance measure to the stakeholders of the Group 

We determined materiality for the Parent Company to be £123m (2019: £141m), which is 2% of net assets (2019: 1% of total 
assets). The materiality was capped at the Group allocated materiality of £25m (2019: £10m).

Performance materiality

The application of materiality at the individual account or balance level. It is set at an amount to reduce to an appropriately 
low level the probability that the aggregate of uncorrected and undetected misstatements exceeds materiality.

We have set performance materiality at 50% of our planning materiality, calculated as £55m (2019: £97.5m). This percentage 
was based upon a combination of risk factors including this being our first year of audit, significant corporate transactions 
and the level of adjustments identified by the predecessor auditor in the prior period.

Audit work at component locations for the purpose of obtaining audit coverage over significant financial statement 
accounts is undertaken based on a percentage of total performance materiality. The performance materiality set for each 
component is based on the relative scale and risk of the component to the Group as a whole and our assessment of the risk 
of misstatement at that component. In the current year, the range of performance materiality allocated to components was 
£6m to £30m (2019: £10m to £40m). 

Reporting threshold

An amount below which identified misstatements are considered as being clearly trivial.

We agreed with the Audit Committee that we would report to them all uncorrected audit differences in excess of £5.5m (2019: 
£5m), which is set at 5% of planning materiality, as well as differences below that threshold that, in our view, warranted 
reporting on qualitative grounds. 

We evaluate any uncorrected misstatements against both the quantitative measures of materiality discussed above and in 
light of other relevant qualitative considerations in forming our opinion.

OTHER INFORMATION 

The other information comprises the information included in the annual report and accounts set out on pages 1 to 123, other 
than the financial statements and our auditor’s report thereon. The directors are responsible for the other information. 

Our opinion on the financial statements does not cover the other information and, except to the extent otherwise explicitly 
stated in this report, we do not express any form of assurance conclusion thereon. 

In connection with our audit of the financial statements, our responsibility is to read the other information and, in doing so, 
consider whether the other information is materially inconsistent with the financial statements or our knowledge obtained 
in the audit or otherwise appears to be materially misstated. If we identify such material inconsistencies or apparent 
material misstatements, we are required to determine whether there is a material misstatement in the financial statements 
or a material misstatement of the other information. If, based on the work we have performed, we conclude that there is a 
material misstatement of the other information, we are required to report that fact.

We have nothing to report in this regard.

www.imperialbrandsplc.com

133

INDEPENDENT AUDITOR’S REPORT TO THE MEMBERS OF IMPERIAL 
BRANDS PLC CONTINUED

In this context, we also have nothing to report in regard to our responsibility to specifically address the following items in 
the other information and to report as uncorrected material misstatements of the other information where we conclude that 
those items meet the following conditions:

•  Fair, balanced and understandable, set out on page 81 – the statement given by the directors that they consider the 
annual report and financial statements taken as a whole is fair, balanced and understandable and provides the 
information necessary for shareholders to assess the Group’s performance, business model and strategy, is materially 
inconsistent with our knowledge obtained in the audit; or 

•  Audit committee reporting, set out on pages 76 to 85 – the section describing the work of the audit committee does not 

appropriately address matters communicated by us to the audit committee; or

•  Directors’ statement of compliance with the UK Corporate Governance Code, set out on page 63 – the parts of the 
directors’ statement required under the Listing Rules relating to the company’s compliance with the UK Corporate 
Governance Code containing provisions specified for review by the auditor in accordance with Listing Rule 9.8.10R(2) do 
not properly disclose a departure from a relevant provision of the UK Corporate Governance Code.

OPINIONS ON OTHER MATTERS PRESCRIBED BY THE COMPANIES ACT 2006

In our opinion, the part of the directors’ remuneration report to be audited has been properly prepared in accordance with 
the Companies Act 2006.

In our opinion, based on the work undertaken in the course of the audit:

•  the information given in the strategic report and the directors’ report for the financial year for which the financial 

statements are prepared is consistent with the financial statements; and 

•  the strategic report and the directors’ report have been prepared in accordance with applicable legal requirements.

MATTERS ON WHICH WE ARE REQUIRED TO REPORT BY EXCEPTION

In the light of the knowledge and understanding of the Group and the parent company and its environment obtained in the 
course of the audit, we have not identified material misstatements in the strategic report or the directors’ report.

We have nothing to report in respect of the following matters in relation to which the Companies Act 2006 requires us to 
report to you if, in our opinion:

•  adequate accounting records have not been kept by the parent company, or returns adequate for our audit have not been 

received from branches not visited by us; or

•  the parent company financial statements and the part of the Directors’ Remuneration Report to be audited are not in 

agreement with the accounting records and returns; or

•  certain disclosures of directors’ remuneration specified by law are not made; or
•  we have not received all the information and explanations we require for our audit

RESPONSIBILITIES OF DIRECTORS

As explained more fully in the directors’ responsibilities statement set out on page 95, the directors are responsible for the 
preparation of the financial statements and for being satisfied that they give a true and fair view, and for such internal 
control as the directors determine is necessary to enable the preparation of financial statements that are free from material 
misstatement, whether due to fraud or error. 

In preparing the financial statements, the directors are responsible for assessing the Group and parent company’s ability to 
continue as a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of 
accounting unless the directors either intend to liquidate the Group or the parent company or to cease operations, or have no 
realistic alternative but to do so.

AUDITOR’S RESPONSIBILITIES FOR THE AUDIT OF THE FINANCIAL STATEMENTS 

Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material 
misstatement, whether due to fraud or error, and to issue an auditor’s report that includes our opinion. Reasonable 
assurance is a high level of assurance, but is not a guarantee that an audit conducted in accordance with ISAs (UK) will 
always detect a material misstatement when it exists. Misstatements can arise from fraud or error and are considered 
material if, individually or in the aggregate, they could reasonably be expected to influence the economic decisions of users 
taken on the basis of these financial statements.

EXPLANATION AS TO WHAT EXTENT THE AUDIT WAS CONSIDERED CAPABLE OF DETECTING 
IRREGULARITIES, INCLUDING FRAUD

The objectives of our audit, in respect to fraud, are; to identify and assess the risks of material misstatement of the financial 
statements due to fraud; to obtain sufficient appropriate audit evidence regarding the assessed risks of material 
misstatement due to fraud, through designing and implementing appropriate responses; and to respond appropriately to 
fraud or suspected fraud identified during the audit. However, the primary responsibility for the prevention and detection of 
fraud rests with both those charged with governance of the entity and management.

134

Imperial Brands | Annual Report and Accounts 2020

FINANCIALSOur approach was as follows:

•  We obtained an understanding of the legal and regulatory frameworks that are applicable to the Group and determined 
that the most significant frameworks which are directly relevant to specific assertions in the financial statements are 
those that relate to the reporting framework (IFRSs as adopted by the EU, United Kingdom Generally Accepted Accounting 
Practice, the Companies Act 2006 and the UK Corporate Governance Code) and the relevant tax laws and regulations in 
the jurisdictions in which the Group operates. In addition, we concluded that there are certain significant laws and 
regulations which may have an effect on the determination of the amounts and disclosures in the financial statements 
being the Listing Rules of the UK Listing Authority, and those laws and regulations relating to health and safety, employee 
matters and country-specific regulations on tobacco control.

•  We understood how the Group is complying with those frameworks by making enquiries of management, internal audit, 

those responsible for legal and compliance procedures and the company secretary. We corroborated our enquiries through 
our review of board minutes, papers provided to the Audit Committee and attendance at meetings of the Audit Committee, 
as well as consideration of the results of our audit procedures across the Group.

•  We assessed the susceptibility of the Group’s financial statements to material misstatement, including how fraud might 
occur, by meeting with management from various parts of the business to understand where it considered there was 
susceptibility to fraud and assessing whistleblowing incidences for those with a potential financial reporting impact. We 
also considered performance targets and their influence on efforts made by management to manage earnings or 
influence the perceptions of analysts. We considered the programmes and controls that the Group has established to 
address risks identified, or that otherwise prevent, deter and detect fraud; and how senior management monitors those 
programs and controls. Where the risk was considered to be higher, we performed audit procedures to address each 
identified fraud risk. These procedures included testing manual journals and were designed to provide reasonable 
assurance that the financial statements were free from fraud or error.

•  Based on this understanding we designed our audit procedures to identify non-compliance with such laws and 

regulations identified in the paragraphs above. Our procedures involved: enquiries of Group management and those 
charged with governance, legal counsel and the Group security team; journal entry testing, with a focus on manual 
consolidation journals and journals indicating large or unusual transactions based on our understanding of the business; 
and challenging the assumptions and judgements made by management in respect of significant one-off transactions in 
the financial year and significant accounting estimates as referred to in the key audit matters section above. At a 
component level, our full and specific scope component audit team’s procedures included enquiries of component 
management; journal entry testing; and focused testing, including in respect of the key audit matter of revenue 
recognition. We also leveraged our data analytics platform in performing our work on the order to cash and purchase to 
pay processes to assist in identifying higher risk transactions for testing.

•  Where we identified potential non-compliance with laws and regulations, we developed an appropriate audit response 

and communicated directly with components impacted. Our procedures involved: understanding the process and controls 
to identify non-compliance, inquiring of internal and external legal counsel, performing an analysis of press reporting on 
these matters, understanding the fact patterns in each case and documenting the positions taken by management, and 
using specialists to support us in concluding on the matters identified.

A further description of our responsibilities for the audit of the financial statements is located on the Financial Reporting 
Council’s website at https://www.frc.org.uk/auditorsresponsibilities. This description forms part of our auditor’s report.

OTHER MATTERS WE ARE REQUIRED TO ADDRESS

•  Following the recommendation of the Audit Committee, we signed an engagement letter on 15 January 2020. We 
were appointed by the shareholders at the AGM on 5 February 2020 to audit the financial statements for the year 
ending 30 September 2020 and subsequent financial periods.

•  The period of total uninterrupted engagement including previous renewals and reappointments is one year, covering the 

year ending 2020.

•  The non-audit services prohibited by the FRC’s Ethical Standard were not provided to the Group or the parent company 

and we remain independent of the Group and the parent company in conducting the audit. 

•  The audit opinion is consistent with the additional report to the audit committee

USE OF OUR REPORT

This report is made solely to the company’s members, as a body, in accordance with Chapter 3 of Part 16 of the Companies 
Act 2006. Our audit work has been undertaken so that we might state to the company’s members those matters we are 
required to state to them in an auditor’s report and for no other purpose. To the fullest extent permitted by law, we do not 
accept or assume responsibility to anyone other than the company and the company’s members as a body, for our audit 
work, for this report, or for the opinions we have formed.

ANDREW WALTON (SENIOR STATUTORY AUDITOR)
for and on behalf of Ernst & Young LLP, Statutory Auditor

London 
17 November 2020

www.imperialbrandsplc.com

135

CONSOLIDATED INCOME STATEMENT
FOR THE YEAR ENDED 30 SEPTEMBER

£ million unless otherwise indicated

Revenue

Duty and similar items

Other cost of sales

Cost of sales

Gross profit

Distribution, advertising and selling costs

Acquisition and disposal costs

Amortisation and impairment of acquired intangibles

Excise tax provision

Fair value adjustment of loan receivable

Fair value adjustment of acquisition consideration

Restructuring costs

Other expenses

Administrative and other expenses

Operating profit

Investment income

Finance costs

Net finance costs

Share of profit of investments accounted for using the equity method

Profit before tax

Tax

Profit for the year

Attributable to:

Owners of the parent

Non-controlling interests

Earnings per ordinary share (pence)

•  Basic

•  Diluted

CONSOLIDATED STATEMENT OF COMPREHENSIVE INCOME
FOR THE YEAR ENDED 30 SEPTEMBER

£ million

Profit for the year

Other comprehensive income

Exchange movements

Current tax on hedge of net investments

Deferred tax on hedge of net investments

Items that may be reclassified to profit and loss

Net actuarial gains/(losses) on retirement benefits

Deferred tax relating to net actuarial (losses)/gains on retirement benefits

Items that will not be reclassified to profit and loss

Other comprehensive income for the year, net of tax

Total comprehensive income for the year

Attributable to:

Owners of the parent

Non-controlling interests

Total comprehensive income for the year

Notes

3

11

11/12/15

8

12

5

4

6

15

4

8

10

10

Notes

24

2020

32,562

(15,962)

(10,420)

(26,382)

6,180

(2,329)

(26)

(523)

20

(62)

–

(205)

(324)

(1,120)

2,731

770

(1,380)

(610)

45

2,166

(608)

1,558

1,495

63

158.3

158.1

2020

1,558

151

(10)

(80)

61

277

(53)

224

285

1,843

1,762

81

1,843

2019

31,594

(15,394)

(9,960)

(25,354)

6,240

(2,295)

(22)

(1,118)

(139)

3

(129)

(144)

(199)

(1,748)

2,197

890

(1,452)

(562)

55

1,690

(609)

1,081

1,010

71

106.0

105.8

2019

1,081

270

–

–

270

(248)

52

(196)

74

1,155

1,086

69

1,155

136

Imperial Brands | Annual Report and Accounts 2020

FINANCIALSCONSOLIDATED BALANCE SHEET
AT 30 SEPTEMBER

£ million

Non-current assets

Intangible assets

Property, plant and equipment

Right of use assets

Investments accounted for using the equity method

Retirement benefit assets

Trade and other receivables

Derivative financial instruments

Deferred tax assets

Current assets

Inventories

Trade and other receivables

Current tax assets

Cash and cash equivalents

Derivative financial instruments

Current assets held for disposal

Total assets

Current liabilities

Borrowings

Derivative financial instruments

Lease liabilities

Trade and other payables

Current tax liabilities

Provisions

Current liabilities held for disposal

Non-current liabilities

Borrowings

Derivative financial instruments

Lease liabilities

Trade and other payables

Deferred tax liabilities

Retirement benefit liabilities

Provisions

Total liabilities

Net assets

Equity

Share capital

Share premium and capital redemption

Retained earnings

Exchange translation reserve

Equity attributable to owners of the parent

Non-controlling interests

Total equity

Notes

2020

Reclassified 
2019

12

13

14

15

24

17

22

23

16

17

8

18/22

22

11

20

22

21

19

8

25

11

20

22

20/21

19

23

24

25

26

18,160

1,899

293

117

940

57

813

381

18,596

1,979

–

81

595

119

677

370

22,660

22,417

4,065

2,638

206

1,626

53

1,062

9,650

32,310

4,082

2,854

195

2,286

137

1,103

10,657

33,074

(1,442)

(1,937)

(41)

(64)

(28)

–

(10,170)

(9,352)

(350)

(220)

(38)

(313)

(284)

(37)

(12,325)

(11,951)

(10,210)

(1,641)

(235)

(5)

(924)

(1,256)

(196)

(14,467)

(26,792)

5,518

103

5,837

(2,364)

1,295

4,871

647

5,518

(11,697)

(1,408)

–

(7)

(931)

(1,249)

(247)

(15,539)

(27,490)

5,584

103

5,837

(2,255)

1,252

4,937

647

5,584

The financial statements on pages 136 to 190 were approved by the Board of Directors on 17 November 2020 and signed on 
its behalf by:

THÉRÈSE ESPERDY 
Chairman 

OLIVER TANT
Director

www.imperialbrandsplc.com

137

 
 
 
 
 
CONSOLIDATED STATEMENT OF CHANGES IN EQUITY
FOR THE YEAR ENDED 30 SEPTEMBER

£ million

At 1 October 2019

Profit for the year

Exchange movements on overseas net assets

Exchange movements on net investment hedges

Exchange movements on quasi-equity loans

Current tax on quasi-equity loans

Deferred tax on quasi-equity loans

Net actuarial gains on retirement benefits

Deferred tax relating to net actuarial gains on 
retirement benefits

Other comprehensive income

Total comprehensive income

Transactions with owners

Costs of employees’ services compensated  
by share schemes

Current tax on share-based payments

Repurchase of shares

Changes in non-controlling interests (note 12)

Dividends paid

At 30 September 2020

At 1 October 2018

Profit for the year

Exchange movements on overseas net assets

Exchange movements on net investment hedges

Exchange movements on quasi-equity loans

Net actuarial losses on retirement benefits

Deferred tax relating to net actuarial losses on 
retirement benefits

Other comprehensive income

Total comprehensive income

Transactions with owners

Cash from employees on maturity/exercise of 
share schemes

Costs of employees’ services compensated by share 
schemes

Current tax on share-based payments

Repurchase of shares

Changes in non-controlling interests

Dividends paid

At 30 September 2019

Share 
premium 
and capital 
redemption

5,837

Share 
capital

103

–

–

–

–

–

–

–

–

–

–

– 

–

–

–

–

–

–

–

–

–

–

–

–

–

–

– 

–

–

–

–

103

103

5,837

5,837

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

103

5,837

Retained 
earnings

(2,255)

1,495

–

–

–

–

–

277

(53)

224

1,719

20 

1

(92)

(4)

(1,753)

(2,364)

(1,155)

1,010

–

–

–

(248)

52

(196)

814

1

23

1

(108)

13

(1,844)

(2,255)

Exchange 
translation 
reserve

Equity 
attributable 
to owners of 
the parent

Non-
controlling 
interests

1,252

–

(130)

12

251

(10)

(80)

–

–

43

43

–

–

–

–

–

1,295

980

–

232

(228)

268

–

–

272

272

–

–

–

–

–

–

1,252

4,937

1,495

(130)

12

251

(10)

(80)

277

(53)

267

1,762

20 

1

(92)

(4)

(1,753)

4,871

5,765

1,010

232

(228)

268

(248)

52

76

1,086

1

23

1

(108)

13

(1,844)

4,937

647

63

18

–

–

–

–

–

–

18

81

– 

–

–

4

(85)

647

675

71

(2)

–

–

–

–

(2)

69

–

–

–

–

(13)

(84)

647

Total 
equity

5,584

1,558

(112)

12

251

(10)

(80)

277

(53)

285

1,843

20 

1

(92)

–

(1,838)

5,518

6,440

1,081

230

(228)

268

(248)

52

74

1,155

1

23

1

(108)

–

(1,928)

5,584

138

Imperial Brands | Annual Report and Accounts 2020

FINANCIALSCONSOLIDATED CASH FLOW STATEMENT
FOR THE YEAR ENDED 30 SEPTEMBER 2020

£ million

Cash flows from operating activities

Operating profit

Dividends received from investments accounted for under the equity method

Depreciation, amortisation and impairment

Profit on disposal of non-current assets

Post-employment benefits

Costs of employees’ services compensated by share schemes

Fair value adjustment of acquisition consideration (note 12)

Fair value adjustment of loan receivable

Movement in provisions

Operating cash flows before movement in working capital

Decrease/(increase) in inventories

Decrease/(increase) in trade and other receivables

Increase in trade and other payables

Movement in working capital

Tax paid

Net cash generated from operating activities

Cash flows from investing activities

Interest received

Loan to joint ventures

Loan to third parties (note 21)

Proceeds from the sale of non-current assets

Deposit received from sale of asset held for sale

Purchase of non-current assets

Purchase of brands and operations (note 12)

Net cash used in investing activities

Cash flows from financing activities

Interest paid

Cash from employees on maturity/exercise of share schemes

Lease liabilities paid

Increase in borrowings

Repayment of borrowings

Cash flows relating to derivative financial instruments

Repurchase of shares

Dividends paid to non-controlling interests

Dividends paid to owners of the parent

Net cash used in financing activities

Net (decrease)/increase in cash and cash equivalents

Cash and cash equivalents at start of year

Effect of foreign exchange rates on cash and cash equivalents

Transferred to held for disposal (note 11)

Cash and cash equivalents at end of year

2020

2019

2,731

43

910

(2)

(88)

20

–

63

(121)

3,556

67

241

734

1,042

(568)

4,030

9

–

(3)

28

83

(302)

(146)

(331)

(429)

–

(72)

1,240

(3,096)

(23)

(92)

(85)

(1,753)

(4,310)

(611)

2,286

13

(62)

1,626

2,197

54

1,316

(19)

(72)

23

129

–

80

3,708

(560)

(267)

877

50

(522)

3,236

15

4

(75)

57

–

(409)

(17)

(425)

(488)

1

–

3,699

(2,330)

(117)

(108)

(84)

(1,844)

(1,271)

1,540

775

(15)

(14)

2,286

www.imperialbrandsplc.com

139

NOTES TO THE FINANCIAL STATEMENTS

1. ACCOUNTING POLICIES

Basis of preparation

The consolidated financial statements have been prepared in accordance with International Financial Reporting Standards 
(IFRS) and interpretations issued by the IFRS Interpretations Committee (IFRS IC) as published by the International 
Accounting Standards Board and adopted by the EU. In addition, the financial statements comply with those parts of the 
Companies Act 2006 applicable to companies reporting under IFRS.

In the current year, certain items related to 2019 have been represented in the balance sheet as follows:

i.  Taxes – See notes 8 and 23 for details;
ii.  Pensions – See note 24 for details; and
iii.  Assets Held for Sale – Due to better information regarding the structure of the sale of the Premium Cigar business being 
available, intercompany debt has been netted off in the normal way on consolidation, which has required a restatement 
of 2019 where the grossing up of intercompany balances in trade receivables and payables with an offsetting entry in 
Assets Held for Sale was disclosed.

These changes had no impact on previously reported financial performance.

Basis for going concern

The financial statements have been prepared under the historical cost convention except where fair value measurement is 
required under IFRS as described below in the accounting policies on financial instruments, and on a going concern basis. 
The Group’s policy is to ensure that we always have sufficient capital markets funding and committed bank facilities in 
place to meet foreseeable peak borrowing requirements.

The Group’s resilience to different potential scenarios has been strengthened by the signing of the Group’s new €3.5 billion 
multi-currency revolving credit facility, the sale of our Premium Cigar business, where the €1.1 billion of proceeds will be 
used for debt reduction, and the signing of €1.7 billion committed 18 month bank facilities.

The Directors have assessed the principal risks of the business, including stress testing a range of different scenarios on 
how COVID-19 and some possible consequences arising from the pandemic may affect the business. These included 
scenarios which examined the implications of:

•  The impact of governments accelerating duty payments as seen in FY20 c.£800 million
•  The permanent removal of 15% and 30% of EBITDA from 1 October 2020 because markets become closed to tobacco 

products or there are sustained closures to our tobacco manufacturing and supply chains

•  The loss of 10% of current trade receivable c.£0.2 billion due to the inability of customers to pay
•  The loss of factoring facilities c.£0.6 billion due to banks re-prioritising uses of cash
•  Various scenarios involving the closure of the entire factory network over a one, two and three-month period from 1 

October 2020, with a gradual scaling back to full capacity over the subsequent three months. It also considered factory 
network shutdowns over longer time periods.

The scenario testing also considered mitigating actions including reductions to capital expenditure and dividend payments. 
There are additional actions that were not modelled but could be taken including other cost mitigations such as staff 
redundancies, retrenchment of leases, and discussions with lenders about capital structure.

Under a worst-case scenario, where the largest envisaged downside scenarios all take place at the same time and taking full 
use of the capital expenditure and dividend payment reduction mitigating actions as described above, the Group would have 
sufficient headroom until March 2022. The Group believes this worst-case scenario to be highly unlikely.

Based on the review of future cashflows covering the period through to March 2022, and having assessed the principal risks 
facing the Group, including the current and forecast future impacts of the COVID-19 pandemic, the Board is of the opinion that 
the Group as a whole and Imperial Brands PLC have adequate resources to meet operational needs from the date of this Report 
through to March 2022 and concludes that it is appropriate to prepare the financial statements on a going concern basis.

The preparation of the consolidated financial statements requires management to make estimates and assumptions that 
affect the reported amounts of revenues and expenses during the period and of assets, liabilities and contingent liabilities at 
the balance sheet date. The key estimates and assumptions are set out in note 2 Critical Accounting Estimates and Judgements. 
Such estimates and assumptions are based on historical experience and various other factors that are believed to be 
reasonable in the circumstances and constitute management’s best judgement at the date of the financial statements. In the 
future, actual experience may deviate from these estimates and judgements. This could affect future financial statements as 
the original estimates and judgements are modified, as appropriate, in the year in which the circumstances change.

The Company provides guarantees to the following subsidiaries under section 479A of the Companies Act 2006, whereby the 
subsidiaries, incorporated in the UK and Ireland, are exempt from the requirements of the Act relating to the audit of 
individual accounts for the financial year ending 30 September 2020:

•  Imperial Tobacco Holdings (2007) Limited
•  Sinclair Collis Limited
•  Imperial Tobacco Ventures Limited
•  Rizla UK Limited

140

Imperial Brands | Annual Report and Accounts 2020

FINANCIALS•  Imperial Tobacco Overseas (Polska) Limited
•  La Flor de Copan UK Limited
•  Tabacalera de Garcia UK Limited
•  Imperial Brands Ventures Limited
•  Nerudia Consulting Limited
•  Nerudia Compliance Limited

The principal accounting policies, which have been applied consistently other than where new policies have been adopted, 
are set out below.

Basis of consolidation

The consolidated financial statements comprise the results of Imperial Brands PLC (the Company), a public company limited 
by shares, incorporated in England and Wales, and its subsidiary undertakings, together with the Group’s share of the results 
of its associates and joint arrangements. The Company’s registered number is 3236483 and its registered address is 121 
Winterstoke Road, Bristol, BS3 2LL.

Subsidiaries are those entities controlled by the Group. Control exists when the Group is exposed to, or has the rights to, 
variable returns from its involvement with the entity and has the ability to affect those returns through its power over the 
entity. The financial statements of subsidiaries are included in the consolidated financial statements from the date that 
control commences until the date that control ceases. Where necessary, accounting policies of subsidiaries are changed to 
ensure consistency with the policies adopted by the Group.

The acquisition method of accounting is used to account for the purchase of subsidiaries. The excess of the value 
transferred to the seller in return for control of the acquired business together with the fair value of any previously held 
equity interest in that business over the Group’s share of the fair value of the identifiable net assets is recorded as goodwill.

Intragroup transactions, balances and unrealised gains on transactions between Group companies are eliminated. 
Unrealised losses are also eliminated unless costs cannot be recovered.

Joint ventures

The Group applies IFRS 11 to all joint arrangements. Under IFRS 11 investments in joint arrangements are classified as either 
joint operations or joint ventures depending on the contractual rights and obligations of each investor. The Group has 
assessed the nature of its joint arrangements and determined them to be joint ventures. The financial statements of joint 
ventures are included in the Group financial statements using the equity accounting method, with the Group’s share of net 
assets included as a single line item entitled ‘Investments accounted for using the equity method’. In the same way, the 
Group’s share of earnings is presented in the consolidated income statement below operating profit entitled ‘Share of profit 
of investments accounted for using the equity method’.

Foreign currency

Items included in the financial statements of each Group company are measured using the currency of the primary 
economic environment in which the company operates (the functional currency).

The income and cash flow statements of Group companies using non-sterling functional currencies are translated to 
sterling (the Group’s presentational currency) at average rates of exchange in each period. Assets and liabilities of these 
companies are translated at rates of exchange ruling at the balance sheet date. The differences between retained profits and 
losses translated at average and closing rates are taken to reserves, as are differences arising on the retranslation of the net 
assets at the beginning of the year.

Transactions in currencies other than a company’s functional currency are initially recorded at the exchange rate ruling at 
the date of the transaction. Foreign exchange gains and losses resulting from the settlement of such transactions and from 
the translation at exchange rates ruling at the balance sheet date of monetary assets and liabilities denominated in foreign 
currencies are recognised in the consolidated income statement with exchange differences arising on trading transactions 
being reported in operating profit, and those arising on financing transactions being reported in net finance costs unless as 
a result of net investment hedging they are reported in other comprehensive income.

The Group designates as net investment hedges certain external borrowings and derivatives up to the value of the net assets 
of Group companies that use non-sterling functional currencies after deducting permanent intercompany loans. Gains or 
losses on these hedges that are regarded as highly effective are transferred to other comprehensive income, where they 
offset gains or losses on translation of the net investments that are recorded in equity, in the exchange translation reserve.

The Group’s financial results are principally exposed to euro and US dollar exchange rates, which are detailed in the table below:

Foreign exchange rate versus GBP

Closing rate

Average rate

Closing rate

Average rate

2020

2019

Euro

US Dollar

1.0960

1.2832

1.1393

1.2753

1.1291

1.2294

1.1315

1.2766

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NOTES TO THE FINANCIAL STATEMENTS CONTINUED

Revenue recognition

For the Tobacco & Next Generation Products (Tobacco & NGP) business, revenue comprises the invoiced value for the sale of 
goods net of sales taxes, rebates and discounts. Revenue is based on the completion of performance obligations that 
constitute the delivery of goods. The performance obligation is recognised as complete at the point in time when a Group 
company has delivered products to the customer, the customer has accepted the products and collectability of the related 
receivables is reasonably assured. The distribution business also recognises revenue associated with logistics services, 
recognised on the basis of the invoiced value for the provision of these services net of sales taxes, rebates and discounts. 
The performance obligations associated with distribution services, which include fees for distributing certain third party 
products, are linked to the successful distribution of products for customers.

The Group also recognises income arising from the licencing or sale of intellectual property, occurring in the ordinary course of 
business, which is treated as revenue. Licencing revenue will be recognised over the period of the licence while revenue is 
recognised immediately on the sale of intellectual property where that represents a long-term right to use the asset.

For the Distribution business, revenue comprises the invoiced value for the sale of goods and services net of sales taxes, 
rebates and discounts when goods have been delivered or distribution services have been provided. The Distribution 
business only recognises commission revenue on purchase and sale transactions in which it acts as a commission agent. 
Distribution and marketing commissions are included in revenue. Revenue is recognised on products on consignment when 
these are sold by the consignee.

Payments are made to both direct and indirect customers for rebates, discounts and other promotional activities. Direct 
customers are those to which the Group supplies goods or services. Indirect customers are other entities within the supply 
chain to the end consumer. Rebates and discounts are deducted from revenue. Where the contract with customers has an 
entitlement to variable consideration due to the existence of retrospective rebates and discounts, revenue is estimated based 
on the amount of consideration expected to be received. This estimation is a determination of the most likely amount to be 
received using all known factors including historic experience. Typically there is a high degree of certainty over the amount of 
retrospective rebates/discounts paid due to relatively low year on year variations in the volume and pattern of product sales. 
As the provision of distribution services typically involves product delivery tasks undertaken in a short period of time, revenue 
and any associated rebates and discounts relating to these services do not normally span an accounting year end.

Payments for promotional activities will also be deducted from revenue where the payments relate to goods or service that 
are closely related to or indistinct from associated sales of goods or services to that customer. The calculated costs are 
accrued and accounted for as incurred and matched as a deduction from the associated revenues (i.e. excluded from 
revenues reported in the Group’s consolidated income statement).

Duty and similar items

Duty and similar items includes duty and levies having the characteristics of duty. In countries where duty is a production 
tax, duty is included in revenue and in cost of sales in the consolidated income statement. Duty is regarded as a sales tax 
and excluded from revenue where:

•  Duty becomes payable to the tax authority when the goods are sold;
•  There is an obligation to change the sales price when a change in the rate of duty is imposed; and
•  There is a requirement to identify the duty separately on sales information such as invoices.

Payments made in the USA under the Master Settlement Agreement are recognised in other cost of sales, for further 
disclosure see note 30 contingent liabilities.

Taxes

Current tax is the expected tax payable on the taxable income for the year, using tax rates enacted or substantively enacted 
at the balance sheet date, and any adjustments to tax payable in respect of previous years.

Uncertain tax positions are assessed and measured on an issue by issue basis within the jurisdictions that we operate using 
management’s estimate of the most likely outcome. Where management determines that a greater than 50% probability 
exists that the tax authorities would accept the position taken in the tax return, amounts are recognised in the consolidated 
financial statements on that basis. Where the amount of tax payable or recoverable is uncertain, the Group recognises a 
liability or asset based on either: management’s judgement of the most likely outcome; or, when there is a wide range of 
possible outcomes, a probability weighted average approach. The Group recognises interest on late paid taxes as part of 
financing costs. The Group recognises penalties, if applicable, as part of administrative and other expenses.

Deferred tax is provided in full on temporary differences between the carrying amount of assets and liabilities in the 
financial statements and the tax base, except if it arises from the initial recognition of an asset or liability in a transaction, 
other than a business combination, that at the time of the transaction affects neither accounting nor taxable profit or loss. 
Deferred tax is provided on temporary differences arising on investments in subsidiaries, except where the timing of the 
reversal of the temporary difference is controlled by the Group and it is probable that the temporary difference will not 
reverse in the foreseeable future. Deferred tax assets are recognised only to the extent that it is probable that future taxable 
profits will be available against which the assets can be realised. Deferred tax is determined using the tax rates that have 
been enacted or substantively enacted at the balance sheet date, and are expected to apply when the deferred tax liability is 
settled or the deferred tax asset is realised.

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FINANCIALSDividends

Final dividends are recognised as a liability in the period in which the dividends are approved by shareholders, whereas 
interim dividends are recognised in the period in which the dividends are paid.

Intangible assets – goodwill

Goodwill represents the excess of value transferred to the seller in return for control of the acquired business together 
with the fair value of any previously held equity interest in that business over the Group’s share of the fair value of the 
identifiable net assets.

Goodwill is tested at least annually for impairment and carried at cost less accumulated impairment losses. Any impairment 
is recognised immediately in the consolidated income statement and cannot be subsequently reversed. If any negative 
goodwill arises this is recognised immediately in the income statements. For the purpose of impairment testing, goodwill is 
allocated to groups of cash-generating units that are expected to benefit from the business combination in which the 
goodwill arose.

Intangible assets – other

Other intangible assets are initially recognised in the consolidated balance sheet at historical cost unless they are acquired 
as part of a business combination, in which case they are initially recognised at fair value. They are shown in the balance 
sheet at historical cost or fair value (depending on how they are acquired) less accumulated amortisation and impairment.

These assets consist mainly of acquired trademarks, intellectual property, product development, concessions and rights, 
acquired customer relationships and computer software. The Davidoff cigarette trademark and some premium cigar 
trademarks are considered by the Directors to have indefinite lives based on the fact that they are established international 
brands with global potential. Trademarks with indefinite lives are not amortised but are reviewed annually for impairment. 
The carrying value of Davidoff is subject to an annual impairment review under the requirements of IAS 36 as Group does 
not currently foresee a limit to the period over which the asset is expected to generate net cash inflows. The most recent 
assessment indicates that the carrying value is not impaired.

Intellectual property (including trademarks), product development, supply agreements (including customer relationships) 
and computer software are amortised over their estimated useful lives as follows:

Intellectual property

Supply agreements

Software

Product development

Property, plant and equipment

5 – 30 years

3 – 15 years

3 – 10 years

3 – 10 years

straight line

straight line

straight line

straight line

Property, plant and equipment are shown in the consolidated balance sheet at historical cost or fair value (depending on 
how they are acquired), less accumulated depreciation and impairment. Costs incurred after initial recognition are included 
in the assets’ carrying amounts or recognised as a separate asset as appropriate only when it is probable that future 
economic benefits associated with them will flow to the Group and the cost of the item can be measured reliably.

Land is not depreciated. Depreciation is provided on other property, plant and equipment so as to write down the initial cost 
of each asset to its residual value over its estimated useful life as follows:

Property

Plant and equipment

Fixtures and motor vehicles

up to 50 years

2 – 20 years

2 – 15 years

straight line

straight line/reducing balance

straight line

The assets’ residual values and useful lives are reviewed and, if appropriate, adjusted at each balance sheet date.

Financial Instruments and Hedging

Receivables held under a hold to collect business model are stated at amortised cost. Receivables held under a hold to sell 
business model, which are expected to be sold via a non-recourse factoring arrangement are separately classified as fair 
value through profit or loss, within trade and other receivables.

The calculation of impairment provisions is subject to an expected credit loss model, involving a prediction of future credit 
losses based on past loss patterns. The revised approach involves the recognition of provisions relating to potential future 
impairments, in addition to impairments that have already occurred. The expected credit loss approach involves modelling 
of historic loss rates, and consideration of the level of future credit risk. Expected loss rates are then applied to the gross 
receivables balance to calculate the impairment provision.

Cash and cash equivalents include cash in hand and deposits held on call, together with other short-term highly 
liquid investments.

The Group transacts derivative financial instruments to manage the underlying exposure to foreign exchange and interest 
rate risks. The Group does not transact derivative financial instruments for trading purposes. Derivative financial 
instruments are initially recorded at fair value plus any directly attributable transaction costs. Derivative financial assets 
and liabilities are included in the consolidated balance sheet at fair value, and include accrued interest receivable and 
payable where relevant. However, as the Group has decided (as permitted under IFRS 9) not to cash flow or fair value hedge 
account for its derivative financial instruments, changes in fair values are recognised in the consolidated income statement 

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NOTES TO THE FINANCIAL STATEMENTS CONTINUED

in the period in which they arise unless the derivative qualifies and has been designated as a net investment hedging 
instrument in which case the changes in fair values, attributable to foreign exchange, are recognised in other 
comprehensive income.

All hedge accounting relationships are considered to be continuing hedge relationships following the adoption of IFRS 9.

Collateral transferred under the terms and conditions of collateral appendix documents in respect of certain derivatives are 
netted off the carrying value of those derivatives in the consolidated balance sheet.

Inventories

Inventories are stated at the lower of cost and net realisable value. Cost is determined using the first in first out (FIFO) 
method. The cost of finished goods and work in progress comprises raw materials, direct labour, other direct costs and 
related production overheads (based on normal operating capacity). Net realisable value is the estimated selling price in the 
ordinary course of business, less the estimated costs of completion and selling expenses. Inventory is considered for 
obsolescence or other impairment issues and an associated provision is booked where necessary.

Leaf tobacco inventory which has an operating cycle that exceeds 12 months is classified as a current asset, consistent with 
recognised industry practice.

Provisions

A provision is recognised in the consolidated balance sheet when the Group has a legal or constructive obligation as a result 
of a past event, it is more likely than not that an outflow of resources will be required to settle that obligation, and a reliable 
estimate of the amount can be made.

A provision for restructuring is recognised when the Group has approved a detailed formal restructuring plan, and the 
restructuring has either commenced or has been publicly announced, and it is more likely than not that the plan will be 
implemented, and the amount required to settle any obligations arising can be reliably estimated. Future operating losses 
are not provided for.

Where there are a number of similar obligations, the likelihood that an outflow will be required in settlement is determined 
by considering the class of obligations as a whole. A provision is recognised even if the likelihood of an outflow with respect 
to any one item included in the same class of obligations may be small.

Assets held for sale

Assets held for sale arise once a disposal process has advanced sufficiently to meet the requirements of IFRS 5. Assets 
identified as held for sale are considered for impairment of their carrying value against expected proceeds. The assets and 
liabilities are presented separately on the balance sheet as assets held for sale and liabilities held for sale.

Contingent liabilities

Contingent liabilities are possible obligations that arise from past events and whose existence will be confirmed only by the 
occurrence or non-occurrence of one or more uncertain future events, not wholly within the control of the Group. 
Contingent liabilities are not recognised, only disclosed, unless the possibility of a future outflow of resources is considered 
remote, or where a disclosure would seriously prejudice the position of the Group. In the event that the outflow of resources 
associated with a contingent liability is assessed as probable, and if the size of the outflow can be reliably estimated, a 
provision is recognised in the financial statements.

Retirement benefit schemes

For defined benefit schemes, the amount recognised in the consolidated balance sheet is the difference between the present 
value of the defined benefit obligation at the balance sheet date and the fair value of the scheme assets to the extent that 
they are demonstrably recoverable either by refund or a reduction in future contributions. The defined benefit obligation is 
calculated annually by independent actuaries using the projected unit credit method. The present value of the defined 
benefit obligation is determined by discounting the estimated future cash flows using interest rates of high quality corporate 
bonds that are denominated in the currency in which the benefits will be paid, and that have terms to maturity 
approximating to the terms of the related pension obligation.

The service cost of providing retirement benefits to employees during the year is charged to operating profit. Past service 
costs are recognised immediately in operating profit, unless the changes to the pension plan are conditional on the 
employees remaining in service for a specified period of time.

All actuarial gains and losses, including differences between actual and expected returns on assets and differences that 
arise as a result of changes in actuarial assumptions, are recognised immediately in full in the statement of comprehensive 
income for the period in which they arise. An interest charge is made in the income statement by applying the rate used to 
discount the defined benefit obligations to the net defined benefit liability of the schemes.

For defined contribution schemes, contributions are recognised as an employee benefit expense when they are due.

Share-based payments

The Group applies the requirements of IFRS 2 Share-Based Payment Transactions to both equity-settled and cash-settled 
share-based employee compensation schemes. The majority of the Group’s schemes are equity-settled.

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FINANCIALSEquity-settled share-based payments are measured at fair value at the date of grant and are expensed over the vesting 
period, based on the number of instruments that are expected to vest. For plans where vesting conditions are based on total 
shareholder returns, the fair value at the date of grant reflects these conditions. Earnings per share and net revenue vesting 
conditions are reflected in the estimate of awards that will eventually vest. For cash-settled share-based payments, a 
liability equal to the portion of the services received is recognised at its current fair value at each balance sheet date. Where 
applicable the Group recognises the impact of revisions to original estimates in the consolidated income statement, with a 
corresponding adjustment to equity for equity-settled schemes and current liabilities for cash-settled schemes. Fair values 
are measured using appropriate valuation models, taking into account the terms and conditions of the awards.

The Group funds the purchase of shares to satisfy rights to shares arising under share-based employee compensation 
schemes. Shares acquired to satisfy those rights are held in Employee Share Ownership Trusts. On consolidation, these 
shares are accounted for as a deduction from equity attributable to owners of the parent. When the rights are exercised, 
equity is increased by the amount of any proceeds received by the Employee Share Ownership Trusts.

Treasury shares

When the Company purchases its own equity share capital (treasury shares), the consideration paid, including any directly 
attributable incremental costs (net of income taxes), is deducted on consolidation from equity attributable to owners of the 
parent until the shares are reissued or disposed of. When such shares are subsequently sold or reissued, any consideration 
received, net of any directly attributable incremental transaction costs and the related income tax effects, increases equity 
attributable to owners of the parent. When such shares are cancelled they are transferred to the capital redemption reserve.

Where the Group enters into a contract with a third party that contains an obligation to re-purchase its own shares for cash 
or another financial asset; a financial liability is recognised for the present value of the redemption amount. One example is 
an obligation under a forward contract to re-purchase shares in Imperial Brands Plc for cash. The financial liability is 
recognised initially at the present value of the redemption amount, and is reclassified from equity. Subsequently, the 
financial liability is measured in accordance with IFRS 9, and is revalued at subsequent reporting points as appropriate. If 
the contract expires without delivery, the carrying amount of the financial liability is reclassified to equity.

Use of adjusted measures

Management believes that non-GAAP or adjusted measures provide an important comparison of business performance and 
reflect the way in which the business is controlled. The adjusted measures seek to remove the distorting effects of a number 
of significant gains or losses arising from transactions which are not directly related to the ongoing underlying performance 
of the business and may be non-recurring events or not directly within the control of management.

Accordingly, adjusted measures of operating profit, net finance costs, profit before tax, tax, attributable earnings and 
earnings per share exclude, where applicable, acquisition and disposal costs, amortisation and impairment of acquired 
intangibles, restructuring costs, post-employment benefits net financing cost, fair value and exchange gains and losses on 
financial instruments, and related tax effects and tax matters. Reconciliations between adjusted and reported operating 
profit are included within note 6 to the financial statements, adjusted and reported net finance costs in note 6, adjusted and 
reported tax in note 8, and adjusted and reported earnings per share in note 10.

The adjusted measures in this report are not defined terms under IFRS and may not be comparable with similarly titled 
measures reported by other companies.

The items excluded from adjusted results are those which are one-off in nature or items which arose due to acquisitions and 
are not influenced by the day to day operations of the Group, and the movements in the fair value of financial instruments 
which are marked to market and not naturally offset. Adjusted net finance costs also excludes all post-employment benefit 
net finance cost since pension assets and liabilities and redundancy and social plan provisions do not form part of adjusted 
net debt. This allows comparison of the Group’s cost of debt with adjusted net debt. The adjusted measures are used by 
management to assess the Group’s financial performance and aid comparability of results year on year.

The principal adjustments made to reported profits are as follows:

Acquisition and disposal costs

Adjusted measures exclude costs associated with major acquisitions and disposals as they do not relate to the day to day 
operational performance of the Group. Acquisition costs can be significant in size and are one-off in nature. Exclusion of 
these costs allows a clearer presentation of the day to day underlying costs of the business. Where applicable and not 
reported separately, this includes changes in contingent or deferred consideration.

Intangible assets

Acquired intangibles are amortised over their estimated useful economic lives where these are considered to be finite. 
Acquired intangibles considered to have an indefinite life are not amortised. Any negative goodwill arising is recognised 
immediately in the income statement. We exclude from our adjusted measures the amortisation and impairment of 
acquired intangibles, other than software and internally generated intangibles, and the deferred tax associated with 
amortisation of acquired intangibles.

It is recognised that there may be some correlation between the amortisation charges derived from the acquisition value of 
acquired intangibles, and the subsequent future profit streams arising from sales of associated branded products. However, 

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the amortisation of intangibles is not directly related to the operating performance of the business. Conversely, the level of 
profitability of branded products is directly influenced by day to day commercial actions, with variations in the level of profit 
derived from branded product sales acting as a clear indicator of performance. Given this, the Group’s view is that 
amortisation and impairment charges do not clearly correlate to the ongoing variations in the commercial results of the 
business and are therefore excluded to allow a clearer view of the underlying performance of the organisation. The deferred 
tax is excluded on the basis that it will only crystallise upon disposal of the intangibles and goodwill. The related current 
cash tax benefit is retained in the adjusted measure to reflect the ongoing tax benefit to the Group. Following a decision 
made during the current financial year, gains and losses on the sale of intellectual property are now adjusted out of adjusted 
operating profit. The prior year comparatives figures have been restated.

Fair value gains and losses on derivative financial instruments and exchange gains and losses on borrowings

IFRS 9 requires that all derivative financial instruments are recognised in the consolidated balance sheet at fair value, with 
changes in the fair value being recognised in the consolidated income statement unless the instrument satisfies the hedge 
accounting rules under IFRS and the Group chooses to designate the derivative financial instrument as a hedge.

The Group hedges underlying exposures in an efficient, commercial and structured manner. However, the strict hedging 
requirements of IFRS 9 may lead to some commercially effective hedge positions not qualifying for hedge accounting. As a 
result, and as permitted under IFRS 9, the Group has decided not to apply cash flow or fair value hedge accounting for its 
derivative financial instruments. However, the Group does apply net investment hedging, designating certain borrowings 
and derivatives as hedges of the net investment in the Group’s foreign operations, as permitted by IFRS 9, in order to reduce 
income statement volatility.

We exclude fair value gains and losses on derivative financial instruments and exchange gains and losses on borrowings 
from adjusted net finance costs. Fair value gains and losses on the interest element of derivative financial instruments are 
excluded as there is no direct natural offset between the movements on derivatives and the interest charge on debt in any 
one period, as the derivatives and debt instruments may be contracted over different periods, although they will reverse over 
time or are matched in future periods by interest charges. The fair value gains on derivatives are excluded as they can 
introduce volatility in the finance charge for any given period.

Fair value gains and losses on the currency element of derivative financial instruments and exchange gains and losses on 
borrowings are excluded as the relevant foreign exchange gains and losses on the instruments in a net investment hedging 
relationship are accumulated as a separate component of other comprehensive income in accordance with the Group’s 
policy on foreign currency.

Fair value movements arising from the revaluation of contingent consideration liabilities are adjusted out where they 
represent one-off acquisition costs that are not linked to the current period underlying performance of the business. Fair 
value adjustments on loans receivable measured at fair value are excluded as they arise due to counterparty credit risk 
changes that are not directly related to the underlying commercial performance of the business.

Presentation of Auxly

In view of the increasing significance of the movement in the fair value of loan receivables associated with the Auxly 
investment, from 1 October 2020 the Group has disclosed a fair value loss of £62 million separately on the face of the income 
statement. Comparative amounts have been restated accordingly, with the gain of £3 million in 2019 being reclassified.

Restructuring costs

Significant one-off costs incurred in integrating acquired businesses and in major rationalisation and optimisation 
initiatives together with their related tax effects are excluded from our adjusted earnings measures. These include 
restructuring costs incurred as part of fundamental multi-year transformational change projects but do not include costs 
related to ongoing cost reduction activity. These costs are all Board approved, and include impairment of property, plant and 
equipment which are surplus to requirements due to restructuring activity. These costs are required in order to address 
structural issues associated with operating within the Tobacco sector that have required action to both modernise and 
right-size the organisation, ultimately delivering an operating model suitable for the future of the business. The Group’s view 
is that as these costs are both significant and one-off in nature, excluding them allows a clearer presentation of the 
underlying costs of the business.

Post-employment benefits net financing cost

The net interest on defined benefit assets or liabilities, together with the unwind of discount on redundancy, social plans 
and other long-term provisions are reported within net finance costs. These items together with their related tax effects are 
excluded from our adjusted earnings measures, as they primarily represent charges associated with historic employee 
benefit commitments, rather than the ongoing current period costs of operating the business.

Tax matters

Tax matters are significant one-off tax charges or credits arising from:

•  prior period tax items (including re-measurement of deferred tax balances on a change in tax rates); or
•  a provision for uncertain tax items not arising in the normal course of business; or

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FINANCIALS•  newly enacted taxes in the year; or
•  are tax items that are closely related to previously recognised tax matters, and are excluded from our adjusted tax charge 

to aid comparability and understanding of the Group’s performance.

The recognition and utilisation of deferred tax assets relating to losses not historically generated in the normal course of 
business are excluded on the same basis.

Other non-GAAP measures used by management

Net revenue

Tobacco & NGP net revenue comprises associated revenue less duty and similar items, excluding peripheral products. 
Management considers this an important measure in assessing the performance of Tobacco & NGP operations.

The Group recognises revenue on sales to Logista, a Group company, within its reported Tobacco & NGP revenue figure. As 
the revenue calculation includes sales made to Logista from other Group companies but excludes Logista’s external sales, 
this metric differs from revenue calculated under IFRS accounting standards. For the purposes of Adjusted Performance 
Measures on Net Revenue we treat Logista as an arms length distributor on the basis that contractual rights are in line with 
other Third Party suppliers to Logista. Variations in the amount of inventory held by Logista results in a different level of 
revenue compared to that which is included within the income statement. For tobacco product sales, inventory level 
variations are normally not significant. However, during the current year there has been a significant increase in the level of 
sales of NGP products into Logista. This has resulted in significant increases in the level of associated inventory as a 
proportion of sales. In order to avoid a distortion in the reported Tobacco & NGP revenue figure the calculation has been 
adjusted to reflect a normalised level of inventory.

Distribution fees

Distribution fees comprises the Distribution segment revenue less the cost of distributed products. Management considers 
this an important measure in assessing the performance of Distribution operations. The eliminations in note 3 all relate to 
sales to Distribution.

Adjusted operating cash

Adjusted operating cash conversion is calculated as cash flow from operations pre-restructuring and before interest and tax 
payments less net capital expenditure relating to property, plant and equipment, software and intellectual property rights as 
a percentage of adjusted operating profit.

Adjusted net debt

Management monitors the Group’s borrowing levels using adjusted net debt which excludes interest accruals, lease 
commitments and the fair value of derivative financial instruments providing commercial hedges of interest rate risk.  
The adjusted net debt metric is used in monitoring performance against various debt management obligations including 
covenant compliance.

Cash conversion

The Group uses cash conversion as a key metric for assessing underlying cash performance. Cash conversion is calculated 
as cash flow from operations pre-restructuring and before interest and tax payments, less net capital expenditure relating to 
property, plant and equipment, software and intellectual property rights as a percentage of adjusted operating profit.

New accounting standards and interpretations

With effect from 1 October 2019, the Group has adopted IFRS 16 Leases to contracts which are, or contain, leases of assets. 
There have been no other new standards or amendments which became effective for the current reporting period that have 
had a material effect on the Group.

IFRS 16 ‘Leases’

IFRS 16 replaced IAS 17 ‘Leases’. IFRS 16 sets out the principles for the recognition, measurement, presentation and 
disclosure of leases and requires lessees to account for most leases on their balance sheets as lease liabilities with 
corresponding right of use assets. Lease costs are recognised in the income statement as depreciation and interest, rather 
than entirely as an operating cost.

IFRS 16 was applied using the modified retrospective method, to contracts that were previously identified as operating 
leases in accordance with IAS 17 and IFRIC 4. There was no restatement of prior periods.

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NOTES TO THE FINANCIAL STATEMENTS CONTINUED

Impact of IFRS 16 ‘Leases’

The impact on adoption of IFRS 16 to the Group’s balance sheet at 1 October 2019 was the recognition of £327 million right of 
use assets, a reduction in lease prepayments of £1 million, and lease liabilities included within borrowings of £326 million. 
There was no impact on retained earnings.

£ million

Right of use assets

Current assets

Trade and other receivables

Current liabilities

Borrowings

Non-current liabilities

Borrowings

Other net assets

Net assets

As reported at
30 September
2019

IFRS 16
Adjustment

On adoption
at 1 October
2019

–

327

327

2,993

(1)

2,992

(1,937)

(65)

(2,002)

(11,697)

16,225

5,584

(261)

–

–

(11,958)

16,225

5,584

The Group has lease contracts relating to property and other (which predominantly relates to motor vehicles). Before the 
adoption of IFRS 16, the Group, as lessee, classified each of its leases at the inception date as either a finance lease or an 
operating lease. All leases within the Group were previously classified as operating leases; no finance leases were held. In 
prior periods, for the operating leases, the leased assets were not capitalised and the lease payments were recognised either 
in the cost of sales or distribution, advertising and selling costs line items of the consolidated income statement on a 
straight-line basis over the lease term. Upon adoption of IFRS 16, the Group, as a lessee, applied a single recognition and 
measurement approach for all leases, except for short term leases, low value assets and other elections mentioned below in 
the practical expedients section. The Group recognised lease liabilities for future lease payments and right of use assets 
which represented the right of use of the underlying leased assets.

The impact of IFRS 16 to the Group results for the year ending 30 September 2020 increased depreciation by £72 million 
relating to the depreciation on the new right of use assets and increased finance costs by £7 million relating to the interest 
expense on the lease liabilities recognised. Lease expense recognised in the cost of sales and distribution, advertising and 
selling costs expenses line items in the consolidated income statement reduced by approximately £72 million. There was no 
overall impact to cash outflows from operating activities and cash outflows from financing activities increased by £7 million.

The Group’s new accounting policies upon adoption of IFRS 16 are detailed below. The weighted average incremental 
borrowing rate applied in discounting lease commitments was 2.1%.

Right of use assets

The Group recognises right of use assets, within property, plant and equipment, at the commencement date of the lease (i.e. 
the date the underlying asset is available for use). Right of use assets are measured at cost, less any accumulated 
depreciation and impairment losses, and adjusted for any remeasurement of lease liabilities. The cost of right of use assets 
includes the amount of lease liabilities recognised, initial direct costs incurred, and lease payments made at or before the 
commencement date less any lease incentives received. Unless the Group is reasonably certain to obtain ownership of the 
leased asset at the end of the lease term, the recognised right of use assets are depreciated on a straight-line basis over the 
shorter of its estimated useful life and the lease term. Right of use assets are subject to impairment.

Lease liabilities

At the commencement date of the lease, the Group recognises lease liabilities measured at the present value of lease 
payments to be made over the lease term. The lease payments include fixed payments less any lease incentives receivable, 
variable lease payments which depend on an index or a rate, and amounts expected to be paid under residual value 
guarantees. Lease payments include the exercise of purchase options if determined reasonably certain to be exercised and 
termination payments if the lease term reflects the exercise of an option to terminate.

In calculating the present value of lease payments, the Group uses the incremental borrowing rate, defined as the rate of 
interest that a lessee would have to pay to borrow over a similar term, and with a similar security, the funds necessary to 
obtain an asset of a similar value to the right of use asset in a similar economic environment, at the lease commencement 
date if the interest rate implicit in the lease is not readily determinable. After the commencement date, the amount of lease 
liabilities is increased to reflect the accumulation of interest and reduced for the lease payments made. In addition, the 
carrying amount of lease liabilities is remeasured if there is a modification, a change in the lease term, a change in the 
in-substance fixed lease payments or a change in the assessment to purchase the underlying asset.

Lease payments on short-term leases and leases of low value assets are recognised as expense on a straight-line basis over 
the lease term in cost of sales or distribution, advertising and selling costs.

Short term leases, leases of low value assets and practical expedients applied

The Group has applied a number of practical expedients permitted by IFRS 16. These include;

•  the exclusion of leases where the lease term ends within 12 months of the commencement of the lease or date of initial 

application; and

•  the exclusion of leases of low value assets, defined as those of less than US$5,000.

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FINANCIALSIn addition, on initial application, the Group has elected to;

•  apply hindsight in determining the lease term if the contract contains options to extend or terminate the lease;
•  exclude initial direct costs from the measurement of the right of use asset; and
•  use a single discount rate to a portfolio of leases with reasonably similar characteristics

Lease payments on short-term leases and leases of low value assets are recognised as expense on a straight-line basis over 
the lease term in cost of sales or distribution, advertising and selling costs.

Reconciliation between minimum lease commitments as at 30 September 2019:

£ million unless otherwise indicated

Minimum lease commitments at 30 September 2019

Additional commitments on the exercise of options

Low value leases and short-term leases excluded

Discounted to present value

Capitalised as lease liabilities at 1 October 2019

Prepaid leases reclassified from receivables

Capitalised as right of use assets at 1 October 2019

(351)

(40)

20

45

(326)

(1)

327

IFRIC 23 ‘Uncertainty over Income Tax Treatments’

IFRIC 23 ‘Uncertainty over income tax treatments’ was adopted on 1 October 2019. The interpretation clarifies how to apply 
the recognition and measurement requirements in IAS 12 when there is uncertainty over income tax treatments. The 
adoption of this interpretation has not had a material effect on the Group’s net assets or results.

New accounting standards and interpretations not yet in issue

A number of the current net investment hedges held by the Group are potentially impacted by the impending reforms to the 
calculation of the Interbank Offered Rates (IBOR). The amendments to IFRS 9, IAS 39 and IAS 7 – Interest Rate Benchmark 
Reform, effective for the year commencing 1 October 2020, give relief which will allow these hedges to continue to be treated 
as effective, with no changes to the hedged positions.

Following the announcement of the potential discontinuation of LIBOR after the end of 2021, the Company has commenced 
an evaluation of the valuation of its floating rate debt and derivative positions maturing after that date. The evaluation 
project is ongoing and has not yet concluded. The Company currently expects that an appropriate alternative basis for the 
calculation of interest will be available in the event LIBOR is no longer used.

There are no other standards or interpretations, issued not effective, that are expected to have a material effect on the 
Group’s net assets or results.

2. CRITICAL ACCOUNTING ESTIMATES AND JUDGEMENTS

The Group makes estimates and judgements associated with accounting entries which will be affected by future events. 
Estimates and judgements are continually evaluated based on historical experience, and other factors, including current 
information that helps form a forward-looking view of expected future outcomes.

Estimates involve the determination of the quantum of accounting balances to be recognised. Judgements typically involve 
decisions such as whether to recognise an asset or liability.

The actual amounts recognised in the future may deviate from these estimates and judgements. The estimates and 
judgements that have a significant risk of causing a material adjustment to the carrying amounts of assets and liabilities 
within the next financial year are discussed below.

Intangible assets

Judgements typically include determining both the existence and valuation of these type of assets when they are acquired, 
particularly where they arise as part of a business acquisition. Assets are only recognised when it is judged that the Group 
has a beneficial right to the use of the assets as guided by applicable Accounting Standards. The valuation of these assets 
requires estimates of initial current and future carrying values. Estimation is also required in the assessment of the future 
life of these assets.

Determination of useful economic life

For non-goodwill intangible assets, there are critical judgements required in determining whether the asset has an 
indefinite useful economic life, or not. The Davidoff trademark has a significant market share and positive cash flow growth 
expectations. There are no regulatory or contractual restrictions on the use of this trademark, and there are no plans to 
significantly redirect resources elsewhere which would reduce the value of this asset. Consequently, in the view of 
management, the Davidoff trademark does not have a foreseeable and definite end to its ability to generate future cash flows 
and hence it is not amortised. The carrying value of Davidoff is subject to an annual impairment review under the 
requirements of IAS 36 as the Group does not currently foresee a limit to the period over which the asset is expected to 
generate net cash inflows. The most recent assessment indicates that the carrying value is not impaired.

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NOTES TO THE FINANCIAL STATEMENTS CONTINUED

Amortisation and impairment

For non-indefinite life assets, which are amortised, the useful economic life and recoverable amounts are estimated based 
upon the expectation of the amount and time period during which an intangible asset will support future cashflows. Due to 
estimation uncertainties the useful economic lives and associated amortisation rates have to be reviewed and revised 
where necessary. In addition, where there are indications that the current carrying value of an intangible asset is greater 
than its recoverable amount, impairment in the carrying value of the asset may be required. Factors considered important 
that could trigger an impairment review of intangible assets include the following:

•  significant underperformance relative to historical or projected future operating results;
•  significant changes in the manner of the use of the acquired assets or the strategy for the overall business; and
•  significant negative industry or economic trends.

The complexity of the estimation process and issues related to the assumptions, risks and uncertainties inherent in the 
application of the Group’s accounting estimates in relation to intangible assets affect the amounts reported in the financial 
statements, especially the estimates of the expected useful economic lives and the carrying values of those assets. If 
business conditions materially change it is likely that materially different amounts could be reported in the Group’s 
financial statements. Indefinite life intangible assets, including goodwill, are subject to annual impairment testing where an 
assessment of the carrying value of the asset against its recoverable amount is undertaken. There are long term 
uncertainties associated with estimating the valuation of the recoverable amount, particularly with regard to long term cash 
flow growth rates which are influenced by the future size and shape of the tobacco sector. While long term growth rates 
currently used in impairment assessments are based on current best estimates of future performance, there may be changes 
in these assumptions when conducting impairment tests in subsequent years. Details of goodwill and intangible asset 
impairment assessments are included in note 12.

Income taxes

Judgement is involved in determining whether the Group is subject to a tax liability or not in line with tax law. Where liabilities 
exist, estimation is often required to determine the potential future tax payments. The Group is subject to income tax in 
numerous jurisdictions and significant judgement is required in determining the provision for tax. There are many 
transactions and calculations for which the ultimate tax determination is uncertain. The Group recognises provisions for tax 
based on estimates of the taxes that are likely to become due. Where the final tax outcome is different from the amounts that 
were initially recorded, such differences will impact the current income tax and deferred tax provisions in the period in which 
such determination is made. Consideration of the judgements surrounding certain tax positions that are applicable to the 
Group and consideration of the valuation estimates related to tax provisions are given in note 8 to these financial statements.

Legal proceedings and disputes

The Group reviews outstanding legal cases following developments in the legal proceedings at each balance sheet date, 
considering the nature of the litigation, claim or assessment; the legal processes and potential level of damages in the 
jurisdiction in which the litigation, claim or assessment has been brought; the progress of the case (including progress after the 
date of the financial statements but before those statements are issued); the opinions or views of legal counsel and other 
advisers; experience of similar cases; and any decision of the Group’s management as to how it will respond to the litigation, 
claim or assessment. Judgement is required as to whether a liability exists. Where a liability is determined there can be a 
degree of estimation of the potential level of damages expected. Key areas of judgement include consideration as to whether 
certain claims associated with the acquisition of certain brands specifically in respect of three of the four US states that are not 
parties to the Master Settlement Agreement (MSA) are likely to succeed, and the likely outcome of a number of product liability 
claims. More detail as to the considered position on these claims is given in both note 30 of the financial statements and 
within the Directors’ Report – update on Tobacco and e-vapour related litigation. To the extent that the Group’s assessments at 
any time do not reflect subsequent developments or the eventual outcome of any claim, its future financial statements may be 
materially affected, with a favourable or adverse impact upon the Group’s operating profit, financial position and liquidity.

Provisions

Provision accounting involves judgement as to whether a liability should be recognised and requires estimates of the 
quantum of any such liability. The Group holds provisions where appropriate in respect of estimated future economic 
outflows, principally for restructuring activity and excise tax, which arise due to past events. Estimates are based on 
management judgement and information available at the balance sheet date. Actual outflows may not occur as anticipated, 
and estimates may prove to be incorrect, leading to further charges or releases of provisions as circumstances dictate. The 
main area of estimation risk relates to the estimation of restructuring provisions associated with various plans to transform 
the business. These include the cost of factory closures, scaling down of capacity and other structural changes to the 
business. These programmes are run as discrete projects with controls over the expected costs and the associated 
accounting impacts. The calculation of restructuring provisions includes estimation challenges relating to asset 
remediation costs, the valuation of disposals and termination costs. More details relating to the estimates associated with 
these restructuring programmes can be found in notes 5 and 25.

Inventory provisions

Provisions for excess or slow-moving inventory are calculated with reference to the levels of inventory carried, the expected 
useful life of the product and forecast future product sales. In the year, the slow-moving NGP inventory provision increased 
to £86 million (2019: £34 million) with an in year charge of £97 million being offset partially by provision utilisation of £45 
million. This charge is calculated using expected product ageing and future sell-out rates as the key assumptions for this 
judgement. Sell-out rates, which are judgemental, take into account the impact of planned trade promotions and pricing 

150

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FINANCIALSdecisions, which in turn influence the level of inventory usage. Ageing takes into account expected product shelf life and 
any other factors which may result in the product not being sold, such as packaging or regulatory changes. The current 
estimate fully reflects the changes to the US regulatory environment. The provision has been estimated with the 
assumption that there will be no increase to current sell-out rates for this category. The provision would increase to £104 
million (2019: £57 million) if no growth was applied to future sell-out rates for this category.

A further inventory provision for tobacco products has been created for COVID-19 related inventory risks where stock levels 
were increased to mitigate supply constraints.

Assets held for sale

On 30 April 2019 the Group announced its intention to sell the Premium Cigar Division. Judgement has been required as to 
whether the disposal process has advanced sufficiently to meet the requirements of IFRS 5 and therefore the assets 
presented as assets held for sale. As at 30 September 2020 these assets have been judged to meet the criteria and have been 
presented accordingly. See note 11 for further details.

Control of Logista

A key judgement relates to whether the Group has effective control of Logista sufficient that the Group can consolidate this 
entity within its Group accounts in line with the requirements of IFRS 10 Consolidated Financial Statements. The Group 
holds 50.01 per cent of the voting shares. The Group has reviewed its control of Logista and that it is appropriate to 
consolidate this entity in line with the requirements of IFRS 10 Consolidated Financial Statements. The Group continues to 
have Director presence on the Board of Logista, representing 4 out of 10 Directors. The Group has powers to control as set out 
in the Relationship Framework Agreement which specifies certain areas of operation reserved for shareholder approval and 
through these measures the Group is able to exercise control of Logista. The Group has therefore concluded that it continues 
to be appropriate to recognise Logista as a fully consolidated subsidiary.

3. SEGMENT INFORMATION

Imperial Brands comprises two distinct businesses – Tobacco & NGP and Distribution. The Tobacco & NGP business 
comprises the manufacture, marketing and sale of Tobacco & NGP and Tobacco & NGP-related products, including sales to 
(but not by) the Distribution business. The Distribution business comprises the distribution of Tobacco & NGP products for 
Tobacco & NGP product manufacturers, including Imperial Brands, as well as a wide range of non-Tobacco & NGP products 
and services. The Distribution business is run on an operationally neutral basis ensuring all customers are treated equally, 
and consequently transactions between the Tobacco & NGP and Distribution businesses are undertaken on an arm’s length 
basis reflecting market prices for comparable goods and services.

The function of Chief Operating Decision Maker (defined in IFRS 8), which is to review performance and allocate resources, 
is performed by the Board and the Chief Executive, who are regularly provided with information on our segments. This 
information is used as the basis of the segment revenue and profit disclosures provided below. The main profit measure 
used by the Board and the Chief Executive is adjusted operating profit. Segment balance sheet information is not provided to 
the Board or the Chief Executive.

Our reportable segments are Europe, Americas, Africa, Asia & Australasia (AAA) and Distribution. Operating segments are 
comprised of geographical groupings of business markets. The main Tobacco & NGP business markets within the Europe, 
Americas and AAA reportable segments are:

Europe – United Kingdom, Germany, Spain, France, Italy, Greece, Sweden, Norway, Belgium, Netherlands, Ukraine and Poland.

Americas – United States and Canada.

AAA – Australia, Japan, Russia, Saudi Arabia, Taiwan and our African markets including Algeria and Morocco (also includes 
Premium Cigar, which is run as a separate business within AAA. Premium Cigar primarily manufacturers within the AAA 
geography but does make sales in countries outside of this area).

Tobacco & NGP

£ million unless otherwise indicated

Revenue

Net revenue

Operating profit

Adjusted operating profit

Adjusted operating margin %

Distribution

£ million unless otherwise indicated

Revenue

Net revenue

Operating profit

Adjusted operating profit

Adjusted operating margin %

2020

23,973

7,985

2,587

3,288

41.2

2020

9,268

1,015

131

226

22.3

Restated 
2019

23,418

7,991

2,074

3,521

44.1

2019

8,969

1,015

137

232

22.9

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NOTES TO THE FINANCIAL STATEMENTS CONTINUED

Revenue

£ million

Tobacco & NGP

Europe

Americas

Africa, Asia & Australasia

Total Tobacco & NGP

Distribution

Eliminations

Total Group

Total 
revenue

14,395

3,371

6,207

23,973

9,268

(679)

32,562

2020

External 
revenue

13,716

3,371

6,207

23,294

9,268

–

32,562

Reconciliation from Tobacco & NGP revenue to Tobacco & NGP net revenue

£ million

Revenue

Duty and similar items

Sale of peripheral products

Sale of intellectual property income

Net Revenue

Tobacco & NGP net revenue 

£ million

Europe

Americas

Africa, Asia & Australasia

Total Tobacco & NGP

Adjusted operating profit and reconciliation to profit before tax

£ million unless otherwise indicated

Tobacco & NGP

Europe

Americas

Africa, Asia & Australasia

Total Tobacco & NGP

Distribution

Eliminations

Adjusted operating profit

Acquisition and disposal costs – Tobacco & NGP

Amortisation and impairment of acquired intangibles – Tobacco & NGP

Amortisation of acquired intangibles – Distribution

Excise tax provision – Tobacco & NGP

Fair value adjustment of acquisition consideration – Tobacco & NGP

Fair value adjustment of loan receivable

Sale of intellectual property income

Restructuring costs

Operating profit

Net finance costs

Share of profit of investments accounted for using the equity method

Profit before tax

Total  
revenue

14,152

3,358

5,908

23,418

8,969

(793)

31,594

2020

23,973

(15,962)

(26)

–

7,985

2020

3,569

2,480

1,936

7,985

2020

1,582

1,032

674

3,288

226

13

3,527

(26)

(438)

(85)

20

–

(62)

–

(205)

2,731

(610)

45

2,166

2019

External
revenue

13,359

3,358

5,908

22,625

8,969

–

31,594

Restated 
2019

23,418

(15,394)

(26)

(7)

7,991

Restated 
2019

3,633

2,469

1,889

7,991

Restated 
2019

1,694

1,064

763

3,521

232

(14)

3,739

(22)

(1,033)

(85)

(139)

(129)

3

7

(144)

2,197

(562)

55

1,690

See note 8 for details of the excise tax provision and note 5 for the fair value adjustment of acquisition consideration. See 
notes 11 and 12 for details on amortisation and impairment, note 11 for details of acquisition and disposal costs, and note 5 for 
details of restructuring costs.

The Group has adopted a new treatment of adjusted performance measures which has had the impact of removing a fair 
value adjustment on loan receivables and sale of intellectual property income as an adjusting item. To create a more 
understandable year on year comparison the change has been made with effect from 1 October 2019 and therefore the fair 
value gain on the same instrument has been restated in the 2019 comparative.

152

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FINANCIALSOther information

£ million

Tobacco & NGP

Europe

Americas

Africa, Asia & Australasia

Total Tobacco & NGP

Distribution

Total Group

Additions
to property,
 plant and
equipment

2020

Depreciation
and
software
amortisation

Additions
to property,
 plant and
equipment

2019

Depreciation
and
software
amortisation

77

30

46

153

21

174

101

31

34

166

36

202

156

48

60

264

36

300

93

33

39

165

35

200

Additional geographic analysis

External revenue and non-current assets are presented for the UK and for individually significant countries. The 
geographical analysis is based on country of origin. The Group’s products are sold in over 160 countries.

£ million

UK

Germany

France

USA

Other

Total Group

2020

2019

External
revenue

Non-current
assets

External
revenue

Non-current
assets

4,498

4,637

3,772

3,575

16,080

32,562

104

3,465

2,564

6,143

7,900

20,176

3,939

3,675

3,599

3,427

16,954

31,594

110

3,383

2,532

7,061

7,570

20,656

Non-current assets comprise intangible assets, property, plant and equipment, and investments accounted for using the 
equity method.

4. PROFIT BEFORE TAX

Profit before tax is stated after charging/(crediting):

£ million unless otherwise indicated

Raw materials and consumables used

Changes in inventories of finished goods – Tobacco & NGP

Changes in inventories of finished goods – Distribution

Depreciation and impairment of fixed assets

Amortisation and impairment of intangible assets

Acquisition and disposal costs

Expenses relating to short-term leases

Expenses relating to low value asset leases

Depreciation of right of use assets

Operating lease charges

Net foreign exchange losses/(gains)

Write down of inventories

Profit on disposal of non-current assets

Impairment of trade receivables

Analysis of fees payable to Ernst & Young LLP and its associates 2020 & 
PricewaterhouseCoopers LLP and its associates 2019

£ million unless otherwise indicated

Audit of Parent Company and consolidated financial statements

Audit of the Company’s subsidiaries

Audit of joint venture entities

Audit related assurance services

Other services

2020

947

2,781

6,798

205

628

26

4

2

72

–

258

126

(2)

44

2019

964

2,679

6,180

183

1,162

22

–

–

–

53

(68)

52

(19)

9

2020

2019

1.9

4.7

–

0.4

7.0

0.2

7.2

2.0

4.4

0.4

0.8

7.6

0.2

7.8

Ernst & Young LLP was appointed the Group’s auditor for the year ended 30 September 2020. Accordingly, comparative 
figures in the table above for the year ended 30 September 2019 are in respect of remuneration paid to Group’s previous 
auditor, PricewaterhouseCoopers LLP and other member firms of PricewaterhouseCoopers International.

In 2020, PwC provided services to Logista relating to preparation of their consolidation financial statements amounting  
to £0.2 million.

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NOTES TO THE FINANCIAL STATEMENTS CONTINUED

5. RESTRUCTURING COSTS

£ million unless otherwise indicated

Employment related

Asset impairments

Other charges

Restructuring costs analysed by workstream:

£ million unless otherwise indicated

Cost optimisation programme

Other restructuring activities

2020

103

58

44

205

2020

187

18

205

2019

96

29

19

144

2019

144

–

144

The cost optimisation programme (Phase I announced in 2013 and Phase II announced in November 2016) is part of the 
Group’s change in the current strategic direction to achieve a unique, non-recurring and fundamental transformation of the 
business. The costs of factory closures and implementation of a standardised operating model are considered to be one off 
as they are a permanent scaling down of capacity and a once in a generation transformational change respectively. The cost 
optimisation programme is due to complete in 2021.

Costs of implementing cost savings that do not arise from the change in the current strategic direction are excluded from 
restructuring costs.

The charge for the year of £205 million (2019: £144 million) predominantly relates to our two cost optimisation programmes 
announced in 2013 and 2016.

In 2020 the cash cost of Phase I of the programme was £16 million (2019: £24 million) and £107 million (2019: £108 million) for 
Phase II, bringing the cumulative net cash cost of the programme to £1,066 million (Phase I £559 million, Phase II £507 million).

Cost optimisation programme Phase I is expected to have a cash implementation cost in the region of £600 million in respect 
of the savings of £300 million per annum that the programme has generated by 2018 , and Phase II is expected to have a cash 
implementation cost in the region of £650 million, generating savings of a further £305 million per annum by 2021.

The total restructuring cash spend in the year was £145 million (2019: £146 million).

Restructuring costs are included within administrative and other expenses in the consolidated income statement.

These projects differ from everyday initiatives that are undertaken to improve the efficiency and effectiveness of the 
ongoing operations business. These costs are required in order to address structural issues involved with operating within 
the Tobacco sector that require action to both modernise and right-size the organisation, ultimately delivering an operating 
model suitable for the future of the business. Cost optimisation programme Phase 1 completed in 2018 and Phase 2 is due to 
complete in 2021.

6. ALTERNATIVE PERFORMANCE MEASURES

Reconciliation from operating profit to adjusted operating profit

£ million unless otherwise indicated

Operating profit

Acquisition and disposal costs

Amortisation and impairment of acquired intangibles

Excise tax provision

Fair value adjustment of loan receivable

Sale of intellectual property income

Fair value adjustment of acquisition consideration

Restructuring costs

Adjusted operating profit

Notes

11

11 / 12 / 15

21

12

5

2020

2,731

26

523

(20)

62

–

–

205

3,527

2019

2,197

22

1,118

139

(3)

(7)

129

144

3,739

Amortisation and impairment of acquired intangibles, acquisition and disposal costs and restructuring costs are discussed 
in further detail in the above referenced notes.

The Group has adopted a new treatment of adjusted performance measures which has had the impact of removing a fair 
value adjustment on loan receivables and sale of intellectual property income as an adjusting item. To create a more 
understandable year on year comparison the change has been made with effect from 1 October 2019 and therefore the fair 
value gain on the same instrument has been restated in the 2019 comparative.

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Imperial Brands | Annual Report and Accounts 2020

FINANCIALSReconciliation from reported net finance costs to adjusted net finance costs

£ million

Reported net finance costs

Fair value gains on derivative financial instruments

Fair value losses on derivative financial instruments

Exchange (gains)/losses on financing activities

Net fair value and exchange losses on financial instruments

Interest income on net defined benefit assets

Interest cost on net defined benefit liabilities

Post-employment benefits net financing cost

Adjusted net finance costs

Comprising

Interest on bank deposits

Interest on lease liabilities

Interest on bank and other loans

Adjusted net finance costs

Cash conversion calculation

£ million

Net cash flow from operating activities

Tax

Net capital expenditure

Restructuring spend

Cash flow post capital expenditure pre interest and tax

Adjusted operating profit

Cash conversion

7. DIRECTORS AND EMPLOYEES

Employment costs

£ million

Wages and salaries

Social security costs

Other pension costs (note 24)

Share-based payments (note 27)

Operating Executive (excluding Executive Directors)

£ million

Base salary

Benefits

Pension salary supplement

Bonus

Termination payments

LTIP annual vesting1

SMS annual vesting1

2020

610

661

(581)

(256)

(176)

99

(104)

(5)

429

(10)

7

432

429

2020

4,030

568

(274)

145

4,469

3,527

127%

2020

812

184

68

20

1,084

2020

2.0

–

–

1.6

–

–

0.1

3.7

2019

562

665

(839)

67

(107)

142

(147)

(5)

450

(16)

–

466

450

2019

3,236

522

(352)

146

3,552

3,739

95%

2019

826

178

81

23

1,108

2019

2.8

0.2

0.4

1.8

1.4

–

0.5

7.1

1.  Share plans vesting represent the value of SMS and LTIP awards where the performance periods ends in the year. The SMS has no performance 

conditions and is valued at the time of vesting being 15 February at a share price of £18.2500.

Note: aggregate remuneration paid to or receivable by Executive Directors, Non-Executive Directors and members of the Operating Executive for 
qualifying services in accordance with IAS 24, which includes National Insurance and similar charges was £9,239,049 (2019: £14,473,806).

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NOTES TO THE FINANCIAL STATEMENTS CONTINUED

Key management compensation1

£ million

Short term employee benefits

Post-employment benefits

Other long-term benefits

Termination payments

Share based payments (in accordance with IAS 24)

2020

9.2

2.0

–

–

0.2

11.4

2019

10.6

1.5

–

–

2.4

14.5

1.  Key management includes Directors, members of the OPEX and the Company Secretary.

Details of Directors’ emoluments and interests, and of key management compensation which represent related party 
transactions requiring disclosure under IAS 24, are provided within the Directors’ Remuneration Report. The Directors’ 
Remuneration Report, on pages 96-123, includes details on salary, benefits, pension and share plans. These disclosures form 
part of the financial statements.

Number of people employed by the Group during the year

£ million

Tobacco & NGP

Distribution

At 30
September

26,300

6,200

32,500

Number of people employed by the Group by location during the year

£ million

European Union

Americas

Rest of the World

8. TAX

At 30
September

14,900

8,900

8,700

32,500

2020

Average

25,900

6,200

32,100

2020

Average

15,100

8,400

8,600

32,100

At 30
September

26,400

6,300

32,700

At 30
September

15,600

8,400

8,700

32,700

2019

Average

26,000

6,300

32,300

2019

Average

15,500

8,200

8,600

32,300

The Group has reclassified certain current tax assets and liabilities on the balance sheet which were previously stated gross, 
but which in line with IAS 12 ‘Income Taxes’ shall be stated net where there is a legally enforceable right of offset.

The major components of income tax expense for the years ended 30 September 2020 and 2019 are:

£ million

UK current tax

Current year

Adjustments in respect of prior years

Overseas current tax

Current year

Adjustments in respect of prior years

Total current tax

Deferred tax

Relating to origination and reversal of temporary differences

Total tax charged to the consolidated income statement

£ million

Tax related to items recognised in consolidated other comprehensive income during the year:

Current tax on hedge of net investment

Deferred tax on hedge of net investment

Deferred tax on actuarial gains and losses

Total tax charged to consolidated other comprehensive income

2020

2019

97

26

458

12

593

15

608

2020

(10)

(80)

53

(37)

79

22

454

(34)

521

88

609

2019

–

–

(52)

(52)

156

Imperial Brands | Annual Report and Accounts 2020

FINANCIALSReconciliation from reported tax to adjusted tax

The table below shows the tax impact of the adjustments made to reported profit before tax in order to arrive at the adjusted 
measure of earnings disclosed in note 10.

£ million

Reported tax

Deferred tax on amortisation of acquired intangibles

Current tax on excise tax provision

Tax on net fair value gains and losses on financial instruments

Tax on post-employment benefits net financing cost

Tax on restructuring costs

Tax on disposal of Premium Cigar Division

Previously unrecognised tax credits

Uncertain tax positions

Tax on unrecognised losses

Adjusted tax charge

2020

608

57

(4)

(63)

1

31

(19)

67

(77)

41

642

2019

609

9

15

31

4

35

–

–

–

(61)

642

The use of adjusted measures is explained in note 1, Accounting Policies (Use of Adjusted Measures).

Factors affecting the tax charge for the year

The tax on the Group’s profit before tax differs from the theoretical amount that would arise using the average UK 
corporation tax rate of 19.0 per cent (2019: 19.0 per cent) as follows:

£ million

Profit before tax

Tax at the UK corporation tax rate of 19.0% (2019: 19.0%)

Tax effects of:

Differences in effective tax rates on overseas earnings

Movement in provision for uncertain tax positions

Remeasurement of deferred tax balances arising from changes in tax rates

Remeasurement of deferred tax assets – derecognition/(recognition)

Increase in previously unrecognised deferred tax assets

Deferred tax on unremitted earnings

Share of profit of investments accounted for using the equity method

Permanent differences

Adjustments in respect of prior years

Total tax charged to the consolidated income statement

2020

2,166

411

Reclassified 
2019

1,690

321

100

61

9

(81)

30

(19)

(8)

76

29

608

(45)

16

–

38

49

15

(10)

232

(7)

609

Differences in effective tax rates on overseas earnings represents the impact of worldwide profits being taxed at rates 
different from 19.0 per cent. The effective tax rate benefits from internal financing arrangements between group subsidiaries 
in different countries which are subject to differing tax rates and legislation and the application of double taxation treaties.

Remeasurement of deferred tax assets includes £18 million recognition (2019: £35 million de-recognition) in relation to 
deferred tax assets for tax losses in the Group’s Dutch business, £15 million recognition (2019: nil) in relation to deferred tax 
assets for tax credits and losses in the Group’s Spanish business and £45 million recognition (2019: nil) in relation to deferred 
tax assets for tax losses in the Group’s US business. The Group’s assessment of the recoverability of deferred tax assets is 
based on a review of underlying performance of subsidiaries, changes in tax legislation and the interpretation thereof and 
changes in the Group structure.

The remeasurement of deferred tax balances arising from changes in tax rates for the year is £9 million (2019: nil).

During the year the Group has decreased the provision for deferred tax on unremitted earnings by £19 million (2019: £15 million 
increase). The tax will arise on the distribution of profits through the Group and on planned Group simplification.

Permanent differences include £80 million (2019: £4 million) in respect of non-deductible exchange losses/(non-taxable 
exchange gains), £nil (2019: £32 million) in respect of non-deductible contingent consideration and £nil (2019: £147 million) 
in respect of an impairment of goodwill and equity investments in the Premium Cigar Division.

Movement on the current tax account

£ million

At 1 October

Charged to the consolidated income statement

Credited to other comprehensive income

Credited to equity

Cash paid

Exchange movements

Other movements

At 30 September

2020

(118)

(593)

10

1

568

(13)

1

(144)

2019

(122)

(521)

–

1

522

3

(1)

(118)

www.imperialbrandsplc.com

157

NOTES TO THE FINANCIAL STATEMENTS CONTINUED

The cash tax paid in the year is £25 million lower than the current tax charge (2019: £1 million higher). This arises as a result 
of timing differences between the accrual of income taxes and the actual payment of cash and the movement in the 
provision for uncertain tax positions.

Analysis of current tax account

£ million

Current tax assets

Current tax liabilities

2020

206

(350)

(144)

Reclassified 
2019

195

(313)

(118)

The Group has reclassified certain current tax assets and liabilities on the balance sheet which were previously stated gross, 
but which in line with IAS 12 ‘Income Taxes’ shall be stated net where there is a legally enforceable right of offset.

Uncertain tax positions

As an international business the Group is exposed to uncertain tax positions and changes in legislation in the jurisdictions 
in which it operates. The Group’s uncertain tax positions principally include cross border transfer pricing, interpretation of 
new or complex tax legislation and tax arising on the valuation of assets.

Provisions arising from uncertain tax positions taken in the calculation of tax assets and liabilities are included within 
current tax liabilities. At 30 September 2020 the total value of these provisions, including foreign exchange movements, 
was £273 million (2019: £204 million). The assessment of uncertain tax positions is subjective and significant management 
judgement is required. This judgement is based on current interpretation of legislation, management experience and 
professional advice. Until matters are finally concluded it is possible that amounts ultimately paid will be different from 
the amounts provided.

Management have assessed the Group’s provision for uncertain tax positions and have concluded that apart from the 
matters referred to below the provisions in place are not material individually or in aggregate, and that a reasonably possible 
change in the next financial year would not have a material impact to the results of the Group.

French tax litigation

In November 2015 the Group received a challenge from the French tax authorities that could lead to additional tax 
liabilities of up to £248 million. The challenge concerns the valuation placed on the shares of Altadis Distribution France 
(now known as Logista France) following an intra-group transfer of shares in October 2012 and the tax consequences 
flowing from a potentially higher value that is argued for by the tax authorities. In October 2018 the Commission Nationale, 
an independent adjudication body, whose decision is advisory only, issued a report supportive of the Group’s arguments for 
no adjustment. In December 2018 the French tax authorities issued their final assessments seeking the full amount of 
additional tax assessed (£248 million). In January 2019 the Group appealed against the assessment. In August 2020, the 
French tax authorities rejected the Group’s appeal and the matter will now proceed to litigation. Given there are no 
substantive developments in the case it is appropriate to maintain the £44 million (2019: £42 million) provision for uncertain 
tax positions in respect of this matter.

State Aid UK CFC

The Group continues to monitor developments in relation to EU State Aid investigations. On 25 April 2019, the EU 
Commission’s final decision regarding its investigation into the UK’s Controlled Foreign Company regime was published. 
It concludes that the legislation up until December 2018 does partially represent State Aid. The UK Government has appealed 
to the European Court seeking annulment of the EU Commission’s decision. The Group, along with a number of UK 
corporates, has made a similar application to the European Court. The UK Government is obliged to collect any State Aid 
granted pending the outcome of the European Court process. Although the Group believes that it has no liability in respect of 
this issue, under a range of different interpretations of the EU Commission’s decision the Group has previously disclosed 
that preliminary calculations indicated a range of potential liabilities depending on the basis of calculation of up to £300 million.

In December 2019 HMRC issued guidance on the quantification of any potential State Aid, and subsequently requested the 
Group, in line with other corporates, submit an assessment of potential State Aid. Whilst the Group’s position remains that 
no State Aid has been received, based on its submission to HMRC a potential liability of c. £100 million was reported. Based 
on HMRC accepting our assessment, it is expected they will seek recovery of the £100 million. On the basis the Group 
believes no State Aid arises, no provision has been made at this time. If payment is required, based on current advice a 
receivable in the same amount would be recorded. Interest would be chargeable on any recovery.

Based upon current advice the Group does not consider any provision is required in relation to any other EU State Aid 
investigation.

158

Imperial Brands | Annual Report and Accounts 2020

FINANCIALSTransfer Pricing

The Group has tax audits in progress, relating to transfer pricing matters in a number of jurisdictions, principally UK, France 
and Germany. The Group estimates the potential gross level of exposure relating to transfer pricing issues is approximately 
£800 million (2019: £530 million). The Group holds a provision of £207 million (2019: £155 million) in respect of these items.

In August 2020 the Group notified HMRC of a potential Diverted Profits Tax (DPT) issue relating to brand rewards. On 25 
September 2020, HMRC issued a preliminary notice under the DPT regime in respect of the year ended 30 September 2016 
indicating a potential liability of c. £6 million. Collaborative discussions on the issue continue and it is the Group’s belief the 
issue is a transfer pricing one, and will be resolved as such. If the transfer pricing discussions are not concluded by end of 
December 2020, HMRC will issue a final DPT notice, which the Group will be required to pay within 30 days. On conclusion of 
the transfer pricing discussions, an appropriate refund would be anticipated. Whilst the issues discussed affects all 
subsequent periods, no further DPT notices are anticipated.

The Group believe the transfer pricing provision held above appropriately provides for this and other transfer pricing issues.

9. DIVIDENDS

Distributions to ordinary equity holders

£ million

2020

2019

2018

Paid interim of 41.70 pence per share (2019: 62.56 pence, 2018: 122.33 pence)

•  Paid June 2018

•  Paid September 2018

•  Paid December 2018

•  Paid June 2019

•  Paid September 2019

•  Paid December 2019

•  Paid June 2020

•  Paid September 2020

Interim dividend paid

Proposed interim of 48.00 pence per share (2019: 72.00 pence, 2018: nil)

•  To be paid December 2020

Interim dividend proposed

Proposed final of 48.01 pence per share (2019: 72.01 pence, 2018: 65.46 pence)

•  Paid March 2019

•  Paid March 2020

•  To be paid March 2021

Final dividend

Total ordinary share dividends of 137.71 pence per share (2019: 206.57 pence, 2018: 187.79 pence)

–

–

–

–

–

–

197

197

394

453

453

–

–

454

454

1,301

–

–

–

298

298

679

–

–

271

271

624

–

–

–

–

–

1,275

1,166

–

–

–

680

–

680

1,955

–

–

624

–

–

624

1,790

The third interim dividend for the year ended 30 September 2020 of 48.00 pence per share amounts to a proposed dividend 
of £453 million, which will be paid in December 2020.

The proposed final dividend for the year ended 30 September 2020 of 48.01 pence per share amounts to a proposed dividend 
payment of £454 million in March 2021 based on the number of shares ranking for dividend at 30 September 2020, and is 
subject to shareholder approval. If approved, the total dividend paid in respect of 2020 will be £1,301 million (2019: £1,955 
million). The dividend paid during 2020 is £1,753 million (2019: £1,844 million).

10. EARNINGS PER ORDINARY SHARE

Basic earnings per share is based on the profit for the period attributable to the owners of the parent and the weighted 
average number of ordinary shares in issue during the period excluding shares held to satisfy the Group’s employee share 
schemes and shares purchased by the Company and held as treasury shares. Diluted earnings per share have been 
calculated by taking into account the weighted average number of shares that would be issued if rights held under the 
employee share schemes were exercised. No instruments have been excluded from the calculation for any period on the 
grounds that they are anti-dilutive.

£ million

Earnings: basic and diluted – attributable to owners of the Parent Company

Millions of shares

Weighted average number of shares:

Shares for basic earnings per share

Potentially dilutive share options

Shares for diluted earnings per share

Pence

Basic earnings per share

Diluted earnings per share

2020

1,495

944.4

1.4

945.8

158.3

158.1

2019

1,010

953.0

1.9

954.9

106.0

105.8

www.imperialbrandsplc.com

159

NOTES TO THE FINANCIAL STATEMENTS CONTINUED

Reconciliation from reported to adjusted earnings and earnings per share

£ million unless otherwise indicated

Reported basic

Acquisition and disposal costs

Amortisation and impairment of acquired intangibles

Excise tax provision

Fair value adjustment of loan receivable

Sale of intellectual property income

Fair value adjustment of acquisition consideration

Net fair value and exchange movements on financial instruments

Post-employment benefits net financing cost

Restructuring costs

Tax on disposal of Premium Cigar Division

Previously unrecognised tax credits

Uncertain tax positions

Tax on unrecognised losses

Adjustments above attributable to non-controlling interests

Adjusted

Adjusted diluted

2020

2019

Earnings 
per share 
(pence)

158.3

2.8

49.2

(1.7)

6.6

–

–

25.3

0.4

18.4

2.0

(7.1)

8.2

(4.3)

(3.7)

Earnings

1,495

26

466

(16)

62

–

–

239

4

174

19

(67)

77

(41)

(35)

254.4

254.1

2,403

2,403

Earnings 
per share 
(pence)

106.0

2.3

116.4

13.0

(0.3)

(0.7)

13.5

8.0

0.1

11.4

–

–

–

6.4

(3.8)

272.3

271.8

Earnings

1,010

22

1,109

124

(3)

(7)

129

76

1

109

–

–

–

61

(36)

2,595

2,595

From the 1 October 2020 the Group has adopted a new treatment of adjusted performance measures which has had the 
impact of removing a fair value loss on loan receivables as an adjusting item. To create a more understandable year on year 
comparison the fair value gain on the same instrument has been restated in the 2019 comparative.

11. ASSETS HELD FOR SALE

On 30 April 2019 the Group announced its intention to sell the Premium Cigar Division (“the Division”) and at 30 September 
2019 the Group presented the assets and liabilities of the business as held for sale. On 27 April 2020 the Group announced 
that it had agreed the sale of the Division. The total actual cash flows received and currently expected to be received total 
€1,198 million, a slight reduction from the €1,225 million previously announced due to the true up of cross perimeter inter 
company loans and other small customary closing adjustments. A non-refundable deposit of €92 million was received on 
28 September 2020 and a further non-refundable deposit of €86 million was received on 6 October 2020. The share sale 
element of the sale of the Division completed on 29 October 2020 and €607 million was received on that date including the 
impact of a true up in respect of cross perimeter inter company loan balances. An additional €256 million is due to be 
received on 29 April 2021 and a further €88 million is due to be received on 29 0ctober 2021. The sale of the La Romana 
factory in the Dominican Republic is due to complete in the first half of our 2022 financial year when it is expected that 
€69 million will be received subject to a true up in respect of inventory values.

Although the period which the Group has classified these assets as ‘held for sale’ exceeded 1 year, the Group completed the 
sale on 29 October 2020 and therefore the IFRS 5 criteria for an asset held for sale presentation continue to be met as at 
30 September 2020.

Carrying value of asset held for sale

When the Premium Cigar Division was reclassified as held for disposal at 30 September 2019 an impairment test was 
undertaken, and an impairment was identified with net assets being written down to their estimated recoverable amount 
on a fair value less costs of sale basis. The test involved an assessment of the level of proceeds expected to be achieved on 
completion of the disposal, less transaction tax and costs with a comparison of this figure to the carrying value of the net 
assets. Since bid offers are an observable input not based on a quoted price the fair value is based on a level 2 valuation 
under IFRS 13.

At 27 April 2020, the sale was agreed giving certainty as to the actual level of sale proceeds expected to be achieved and this 
amount was a decrease on the previous estimate. For the year ended 30 September 2020 foreign exchange losses arising on 
the retranslation of the carrying value associated assets, net of impairment provisions of £23 million were recognised within 
the foreign change reserve account and a net profit of £11 million was recognised in the income statement as a result of 
impairment provision reversals due to changes in the estimated amount of the sale consideration offset by foreign 
exchange gains. (2019: £500 million impairment charge).

The cumulative impairments recognised have been used to fully write down the carrying value of goodwill and have then 
been allocated pro-rata against other non-current assets, within the current assets held for disposal category on the balance 
sheet. The net assets relating to the La Romana site were transferred from assets held for sale at 31 March 2020 and 
recognised elsewhere within the balance sheet due to the deferral of its sale completion date. This comprised assets of 
£43 million being £38 million of inventory, £3 million of property, plant and equipment, and £2 million of other assets. 
In addition £10 million of payables related to La Romana were also transferred out of assets held for sale. Total net assets 
held for disposal are now £1,024 million, comprised of £979 million for the purchase consideration and £45 million for the 
repayment of net amounts due to Imperial group undertakings.

2019 comparatives have been restated due to the sale of the Premium Cigar business. Please see note 1 for more detail.

160

Imperial Brands | Annual Report and Accounts 2020

FINANCIALSProfits arising on disposal

As the disposal completed after the balance sheet date it is treated as a non-adjusting post balance sheet event. The profit 
on disposal will be recognised in the 2021 financial year. The profit arising on disposal will be calculated factoring in the 
recycling of foreign exchange gains previously recorded in reserves and any variation between the asset held for sale 
carrying value and sale proceeds, net of tax and disposal costs. We currently estimate the cumulative foreign exchange 
gains at 30 September 2020 to be in the region of £250 million – £350 million.

The assets and liabilities classified as held for disposal are as follows:

£ million

Non-current assets

Intangible assets

Property, plant and equipment

Investments accounted for using the equity method

Trade and other receivables

Right of use leased assets

Deferred tax assets

Current assets

Inventories

Trade and other receivables

Cash and cash equivalents

Total assets

Current liabilities

Trade and other payables

Provisions

Total liabilities

Net assets

12. INTANGIBLE ASSETS

£ million

Cost

At 1 October 2019

Additions

Disposals

Reclassifications

Transferred from held for disposal (note 11)

Exchange movements

At 30 September 2020

Amortisation and impairment

At 1 October 2019

Amortisation charge for the year1

Impairment

Disposals

Reclassifications

Exchange movements

Accumulated amortisation

Accumulated impairment

At 30 September 2020

Net book value

At 30 September 2020

2020

2019

101

17

584

35

7

10

754

166

67

75

308

1,062

(35)

(3)

(38)

(38)

138

26

574

52

–

11

801

228

60

14

302

1,103

(33)

(4)

(37)

(37)

1,024

1,066

Intellectual
property and
product
development

Goodwill

Supply
agreements

Software

Total

2020

14,232

13,021

1,423

–

–

(1)

–

74

(1)

–

7

204

14,435

(107)

12,994

–

–

–

2

38

1,463

421

38

(7)

7

–

6

29,097

112

(8)

6

9

141

465

29,357

1,847

–

12

–

(1)

37

–

1,895

1,895

7,169

466

29

–

–

(1)

7,242

421

7,663

1,220

265

10,501

85

–

–

–

36

1,341

–

1,341

33

2

(6)

–

4

296

2

298

584

43

(6)

(1)

76

8,879

2,318

11,197

12,540

5,331

122

167

18,160

1.  Amortisation of acquired intangibles excluded from adjusted operating profit comprises amortisation on intellectual property of £466 million 
(2019: £515 million), impairment on intellectual property of £14 million (2019: £8 million) and amortisation on supply agreements of £85 million 
(2019: £85 million). An adjustment is made for impairment on internally generated intellectual property of £15 million (2019: £10 million).

www.imperialbrandsplc.com

161

 
NOTES TO THE FINANCIAL STATEMENTS CONTINUED

£ million

Cost

At 1 October 2018

Additions

Disposals

Reclassifications

Transferred from held for disposal (note 11)

Exchange movements

At 30 September 2019

Amortisation and impairment

At 1 October 2018

Amortisation charge for the year1

Impairment

Disposals

Exchange movements

Accumulated amortisation

Accumulated impairment

At 30 September 2019

Net book value

At 30 September 2019

Intellectual
property and
product
development

Goodwill

Supply
agreements

Software

Total

2019

14,040

12,701

1,421

31

–

–

–

161

14,232

1,577

–

273

–

(3)

–

1,847

1,847

66

(1)

–

(136)

391

13,021

6,472

515

18

(1)

165

6,777

392

7,169

2

–

(2)

(2)

4

378

52

(15)

4

–

2

28,540

151

(16)

2

(138)

558

1,423

421

29,097

1,131

85

–

–

4

1,220

–

1,220

243

34

–

(13)

1

265

–

265

9,423

634

291

(14)

167

8,262

2,239

10,501

12,385

5,852

203

156

18,596

Intellectual property mainly comprises brands acquired in the USA in 2015 and through the purchases of Altadis in 2008 and 
Commonwealth Brands in 2007.

Supply agreements include Distribution customer relationships. All were acquired as part of the Altadis purchase.

Intangible amortisation and impairment are included within administrative and other expenses in the consolidated 
income statement.

Amortisation and impairment in respect of intangible assets other than software and internally generated intellectual 
property are treated as reconciling items between reported operating profit and adjusted operating profit.

Acquisitions

For each acquisition, an exercise to value the net assets and apportion the consideration has taken place and the values 
have been recognised in the year end accounts. We engaged external consultants to assist in the valuation of the intangible 
assets, which make up the most significant element of the assets acquired and have been valued using the income method.

Adjustments to provisional fair values are made up to 12 months from the original acquisition date with any revisions to 
contingent consideration or asset values being adjusted through goodwill. Goodwill represents the value of the accumulated 
workforces and synergies expected to be realised following the acquisition.

Von Erl

On 14 June 2017 Imperial’s subsidiary, Fontem Ventures B.V., completed the acquisition of 50 per cent plus one share of Von 
Erl Gmbh for an initial cash consideration of £17 million plus an estimated contingent consideration of £15 million payable 
on performance measures being achieved. In August 2018 and August 2019 total payments of £20 million were made to 
purchase an additional share capital, taking the total shareholding to 70 per cent. On 2 October 2019 a final agreement to pay 
£123 million was made to purchase the remaining equity in Von Erl, making it a fully owned subsidiary.

Nerudia

On 23 October 2017, the Group acquired 100 per cent of the share capital of Nerudia Limited for an estimated total cash 
consideration of £86 million, comprised of an initial consideration of £64 million plus an estimated contingent consideration 
of £22 million. This contingent consideration was paid in November 2019.

The remaining contingent consideration of £20 million for the purchase of Nerudia is determined by the meeting of certain 
related pre-conditions. The assessment of these pre-conditions to payment is ongoing with the likely outcome that they 
have not been met.

Goodwill and intangible asset impairment review

Goodwill is allocated to groups of cash-generating units (CGUs) that are expected to benefit from the business combination 
in which the goodwill arose. For the Tobacco & NGP business CGUs are based on the markets where the business operates 

162

Imperial Brands | Annual Report and Accounts 2020

FINANCIALSand are grouped in line with the divisional structure in operation during the year. The groupings represent the lowest level 
at which goodwill is monitored for internal management purposes. A summary of the carrying value of goodwill and 
intangible assets with indefinite lives is set out below.

£ million

Europe

Americas

Africa, Asia & Australasia

Tobacco & NGP

Distribution

2020

Intangible
assets with
indefinite
lives

353

–

140

493

–

493

Goodwill

4,645

4,265

1,836

10,746

1,794

12,540

2019

Intangible
assets with
indefinite
lives

342

–

136

478

–

478

Goodwill

4,602

4,225

1,819

10,646

1,739

12,385

Goodwill has arisen principally on the acquisitions of Reemtsma in 2002 (all CGU groupings), Commonwealth Brands in 2007 
(USA), Altadis in 2008 (all CGU groupings) and ITG Brands in 2015 (USA). Intangible assets with indefinite lives relate to the 
tobacco trademark, Davidoff, which was purchased as part of the acquisition of Reemtsma in 2002.

The Group tests goodwill and intangible assets with indefinite lives for impairment annually, or more frequently if there 
are any indications that impairment may have arisen. The value of a Cash Generating Unit Grouping (CGUG) is based on 
value-in-use calculations. These calculations use cash flow projections derived from financial plans of our Tobacco business 
which are based on detailed bottom-up market-by-market forecasts of projected sales volumes for each product line. These 
forecasts reflect, on an individual market basis, numerous assumptions and estimates regarding anticipated changes in 
market size, prices and duty regimes, consumer uptrading and downtrading, consumer preferences and other changes in 
product mix, based on long-term market trends, market data, anticipated regulatory developments, and management 
experience and expectations. We consider that pricing, market size, market shares and cost inflation are the key 
assumptions used in our plans.

An impairment of £13 million was recognised after Fontem Canada Limited ceased trading.

Growth rates and discount rates used

The compound annual growth rates implicit in these value-in-use calculations are shown below.

%

Europe

Americas

Africa, Asia & Australasia

Distribution

Pre-tax 
discount rate

Initial  
growth rate

Long-term 
growth rate

Pre-tax 
discount rate

Initial  
growth rate

Long-term 
growth rate

2020

2019

9.6

8.8

12.9

13.0

2.6

1.3

0.4

0.8

1.0

1.9

2.1

1.6

9.6

8.9

10.3

9.3

1.1

3.9

1.6

2.5

0.2

2.5

0.1

1.6

Cash flows from the business plan period are used for year 1 and 2, then extrapolated out to year five using the implicit 
growth rate, shown in the table above as the initial growth rate. On certain markets, the extrapolated growth rate can exceed 
the long term growth rate based on the business plan being a better reflection of the anticipated growth. Estimated long 
term weighted average compound growth rates are used beyond year five.

Long-term growth rates are based on management’s long-term expectations, taking account of industry specific factors 
such as the nature of our products, the role of excise in government fiscal policy, and relatively stable and predictable 
long-term macro trends in the Tobacco industry.

Discount rates used are based on the Group’s weighted average cost of capital adjusted for the different risk profiles of the 
CGUs. Our impairment projections are prepared under the basis set out in IAS 36 which can differ from our internal plans.

Europe has seen an increase in initial growth rates driven by improved cashflow expectations in Year 1 and Year 2 for 
certain markets. Americas shows a reduced initial growth rate driven by increased product costs plus long term growth 
rates have been revised downward based on changes in the macroeconomic outlook. Africa, Asia & Australasia (AAA) 
discount rates have increased to reflect the uncertainties within the economic climate, including the impact of COVID. 
Initial AAA growth rates have been lowered primarily due to changes in the Australian market, where future cash flows do 
not benefit from the same level of margin on duty paid inventory that was achieved in FY20. The long term growth rates for 
AAA are based on published external data, adjusted downwards where appropriate, with adjustments for the non-Australian 
markets being lower this year than last. The Distribution discount rate has increased to reflect the greater uncertainties 
within the economic climate and the initial growth rates changes are based on revised business plan projections.

Our impairment testing confirms there are sufficient cashflows to support the current carrying values of the goodwill held 
at 30 September 2020. Any reasonable movement in the assumptions used in the impairment tests would not result in an 
impairment. The complexity of the estimation process and issues related to the assumptions, risks and uncertainties 
inherent in the application of the Group’s accounting estimates in relation to intangible assets affect the amounts reported 
in the financial statements, especially the estimates of the expected useful economic lives and the carrying values of those 
assets. If business conditions materially change it is likely that materially different amounts could be reported in the Group’s 
financial statements. There are uncertainties associated with estimating the valuation of the recoverable amount.

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163

NOTES TO THE FINANCIAL STATEMENTS CONTINUED

At the present time the recoverable amount is significantly in excess of the carrying value of goodwill and other intangible 
assets. However, given the uncertainties mentioned above this could change in the future.

The valuation of the recoverable amount is sensitive to assumptions made as to future growth rates and the discount rates.

Other intangible assets

Other intangible assets are considered for impairment risk. The carrying values of brand intangibles are reviewed against 
expected future cashflows of associated products. Impairment will only be recognised where there is evidence that the 
carrying value of the brand cannot be recovered through those cashflows. £2 million of impairments were recognised in the 
period (2019: nil). 

13. PROPERTY, PLANT AND EQUIPMENT

Property

Plant and 
equipment

Fixtures 
and motor 
vehicles

909

11

(16)

3

(2)

905

181

18

(2)

(6)

(1)

(2)

188

2,193

122

(65)

1

(35)

2,216

1,104

117

38

(49)

(2)

(18)

1,190

440

41

(30)

(13)

–

438

278

34

–

(28)

(2)

–

282

2020

Total

3,542

174

(111)

(9)

(37)

3,559

1,563

169

36

(83)

(5)

(20)

1,660

717

1,026

156

1,899

Property

Plant and 
equipment

Fixtures 
and motor 
vehicles

909

10

(7)

4

(22)

15

909

169

20

(6)

(2)

2

(4)

2

181

2,013

226

(80)

15

(14)

33

2,193

1,016

113

23

(52)

(1)

(8)

13

1,104

432

64

(36)

(21)

(4)

5

440

278

33

–

(33)

(1)

(2)

3

278

2019

Total

3,354

300

(123)

(2)

(40)

53

3,542

1,463

166

17

(87)

–

(14)

18

1,563

728

1,089

162

1,979

£ million

Cost

At 1 October 2019

Additions

Disposals

Reclassifications

Exchange movements

At 30 September 2020

Depreciation and impairment

At 1 October 2019

Depreciation charge for the year

(Impairment write back)/impairment

Disposals

Reclassifications

Exchange movements

At 30 September 2020

Net book value

At 30 September 2020

£ million

Cost

At 1 October 2018

Additions

Disposals

Reclassifications

Transferred to held for disposal (note 11)

Exchange movements

At 30 September 2019

Depreciation and impairment

At 1 October 2018

Depreciation charge for the year

(Impairment write back)/impairment

Disposals

Reclassifications

Transferred to held for disposal (note 11)

Exchange movements

At 30 September 2019

Net book value

At 30 September 2019

164

Imperial Brands | Annual Report and Accounts 2020

FINANCIALS14. RIGHT OF USE ASSETS AND LEASE LIABILITY

£ million

Net book value

At 1 October 2019 (on adoption of IFRS 16)

Additions

Terminations & modifications

Depreciation

Exchange movements

At 30 September 2020

Future minimum lease payments liabilities are analysed as below:

£ million

Due in less than one year

Due between one and five years

Due in more than five years

Total future minimum lease payments payable

Effect of discounting

Lease liability

Property

Plant and 
equipment

Fixtures 
and motor 
vehicles

279

24

(2)

(52)

5

254

7

4

–

(3)

–

8

41

11

(4)

(17)

–

31

Property

Plant and 
equipment

Fixtures 
and motor 
vehicles

53

151

87

291

3

5

–

8

14

19

–

33

2020

Total

327

39

(6)

(72)

5

293

2020

Total

70

175

87

332

(33)

299

There were no lease liabilities held as at 30 September 2019.

For further disclosures regarding leases please see the following notes

Note 4. Profit before tax

Expenses relating to short-term leases and low value asset leases

See above Note, with ROU movement table

Depreciation expense of ROU assets

Note 6. Net finance costs

Note 20. Borrowings

Interest on lease liabilities

Maturity profile of the carrying amount of the Group’s non-current lease liabilities

Note 21. Financial risk factors

Maturity profile of the undiscounted contractual cash flows of the Group’s lease liabilities

Note 31. Net Debt

Movements in lease liabilities in the year

15. INVESTMENTS ACCOUNTED FOR USING THE EQUITY METHOD

The principal joint ventures are Corporación Habanos SA, Cuba and Altabana SL, Spain. Summarised financial information 
for the joint venture entities, which are accounted for by the Group under the equity method, is shown below:

£ million

Revenue

Profit after tax

Non-current assets

Current assets

Total assets

Current liabilities

Non-current liabilities

Total liabilities

Net assets

Corporación
Habanos

Altabana

Global 
Horizon 
Ventures

Others

188

43

458

99

557

(147)

(28)

(175)

382

322

52

27

233

260

(40)

(5)

(45)

215

10

1

–

41

41

(2)

–

(2)

39

61

10

11

82

93

(16)

(45)

(61)

32

2020

Total

581

106

496

455

951

(205)

(78)

(283)

668

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NOTES TO THE FINANCIAL STATEMENTS CONTINUED

Corporación
Habanos

Altabana

Global 
Horizon 
Ventures

Others

£ million

Revenue

Profit after tax

Non-current assets

Current assets

Total assets

Current liabilities

Non-current liabilities

Total liabilities

Net assets

208

44

482

95

577

(132)

(26)

(158)

419

329

60

27

219

246

(60)

(5)

(65)

181

16

10

24

47

71

(3)

–

(3)

68

Transactions and balances with joint ventures

£ million

Sales to

Purchases from

Accounts receivable from

Accounts payable to

Movement on investments accounted for using the equity method

£ million

At 1 October

Profit for the year from joint ventures and associates

Increase in investment in associates

Impairment of investment in joint ventures

Impairment of investment in associates

Dividends

Transferred from/(to) held for disposal (note 11)

Foreign exchange (losses)/gains

At 30 September

16. INVENTORIES

£ million

Raw materials

Work in progress

Finished inventories

Other inventories

2019

Total

622

125

546

426

972

(237)

(37)

(274)

698

2019

99

115

54

(26)

2019

845

55

11

(232)

(5)

(45)

(574)

26

81

2019

1,012

67

2,829

174

4,082

69

11

13

65

78

(42)

(6)

(48)

30

2020

163

111

–

(24)

2020

81

45

5

(1)

–

(27)

50

(36)

117

2020

1,001

74

2,781

209

4,065

Other inventories mainly comprise duty-paid tax stamps.

Within finished inventories of £2,781 million (2019: £2,829 million) there is excise duty of £1,312 million (2019: £1,406 million).

It is generally recognised industry practice to classify leaf tobacco inventory as a current asset although part of such 
inventory, because of the duration of the processing cycle, ordinarily would not be consumed within one year. We estimate 
that around £179 million (2019: £156 million) of leaf tobacco held within raw materials will not be utilised within a year of the 
balance sheet date.

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FINANCIALS17. TRADE AND OTHER RECEIVABLES

£ million

Trade receivables

Less: loss allowance

Net trade receivables

Other receivables

Prepayments

2020

2019

Current

Non-current

Current

Non-current

2,410

(112)

2,298

178

162

2,638

4

(4)

–

48

9

57

2,599

(72)

2,527

176

151

2,854

5

(5)

–

108

11

119

2019 comparatives have been restated due to the sale of the Premium Cigar business. Please see note 1 for more detail.

Trade receivables may be analysed as follows:

£ million

Within credit terms

Past due by less than 3 months

Past due by more than 3 months

Amounts that are impaired

2020

2019

Current

Non-current

Current

Non-current

2,138

77

83

112

2,410

–

–

–

4

4

2,363

100

64

72

2,599

–

–

–

5

5

The movements in the total loss allowance for receivables are analysed as follows:

£ million

At 1 October previously stated

IFRS 9 Transition

At 1 October restated

Net increase in provision

At 30 September

2020

2019

77

–

77

39

116

66

5

71

6

77

Trade receivables are reviewed by their risk profiles and loss patterns to assess credit risk. Historical and forward-looking 
information is considered to determine the appropriate expected credit loss allowance. Provision levels are calculated on the 
residual credit risk after consideration of any credit protection which is used by the Group. Expected credit losses (ECLs) are 
applied to net trade receivables which are measured reflecting lifetime ECLs using the simplified approach. Trade receivables 
are all repayable within 12 months and therefore the ECL provision represents all expected losses within this term.

18. CASH AND CASH EQUIVALENTS

£ million

Cash at bank and in hand

Short-term deposits and other liquid assets

2020

791

835

1,626

2019

835

1,451

2,286

£154 million (2019: £176 million) of total cash and cash equivalents is held in countries in which prior approval is required to 
transfer the funds abroad. Nevertheless, if the Group complies with these requirements, such liquid funds are at its 
disposition within a reasonable period of time.

19. TRADE AND OTHER PAYABLES

£ million

Trade payables

Duties payable

Other taxes and social security contributions

Other payables

Accruals

2020

2019

Current

Non-current

Current

Non-current

1,191

6,129

1,603

464

783

10,170

–

–

–

–

5

5

1,775

4,919

1,358

400

900

9,352

–

–

–

–

7

7

2019 comparatives have been restated due to the sale of the Premium Cigar business. Please see note 1 for more detail.

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167

NOTES TO THE FINANCIAL STATEMENTS CONTINUED

20. BORROWINGS

The Group’s borrowings held at amortised cost, are as follows.

£ million

Current borrowings

Bank loans and overdrafts

Capital market issuance:

European commercial paper (ECP)

€750m 5.0% notes due December 2019

$1,250m 2.95% notes due July 2020

€1,000m 2.25% notes due February 2021

€500m 0.5% notes due July 2021

Total current borrowings

Non-current borrowings

Bank loans

Capital market issuance:

€1,000m 2.25% notes due February 2021

€500m 0.5% notes due July 2021

£1,000m 9.0% notes due February 2022

$1,250m 3.75% notes due July 2022

$1,000m 3.5% notes due February 2023

€750m 1.25% notes due August 2023

£600m 8.125% notes due March 2024

$1,000m 3.125% notes due July 2024

€500m 1.375% notes due January 2025

$1,500m 4.25% notes due July 2025

€650m 3.375% notes due February 2026

$750m 3.5% notes due July 2026

£500m 5.5% notes due September 2026

€750m 2.125% notes due February 2027

$1,000m 3.875% notes due July 2029

£500m 4.875% notes due June 2032

Total non-current borrowings

Total borrowings

Analysed as:

 Capital market issuance

 Bank loans and overdrafts

 2020

 61

 –

 –

 –

 925

 456

1,442

 1

 –

 –

 1,056

 980

 782

 684

 626

 782

 460

2019

 46

 177

 692

 1,022

 –

 –

 1,937

 –

 897

 443

 1,055

 1,023

 815

 664

 626

 816

 446

 1,172

 1,222

 604

 586

 500

 692

 781

 504

10,210

 11,652

 11,590

 62

 587

 612

 500

 671

 816

 504

 11,697

 13,634

 13,588

 46

Current and non-current borrowings include interest payable of £13 million (2019: £33 million) and £151 million  
(2019: £164 million) respectively as at the balance sheet date.

Interest payable on capital market issuances are at fixed rates of interest and interest payable on bank loans and overdrafts 
are at floating rates of interest.

On 2 December 2019, €750 million 5.0 per cent notes were repaid. On 21 July 2020, $1,250 million 2.95 per cent notes were repaid.

All borrowings are unsecured and the Group has not defaulted on any borrowings during the year (2019: no defaults).

168

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FINANCIALSNon-current financial liabilities

The maturity profile of the carrying amount of the Group’s non-current liabilities as at 30 September 2020 (including net 
derivative financial instruments detailed in note 22) is as follows:

£ million

Amounts maturing:

Between one and two years

Between two and five years

In five years or more

Borrowings

Lease 
liabilities

Net derivative 
financial 
liabilities/ 
(assets)

Total

Borrowings

Net derivative 
financial 
liabilities/ 
(assets)

 2020

2,037

4,506

3,667

10,210

54

106

75

235

17

(37)

848

828

 2,108

 4,575

 4,590

 11,273

 1,340

 4,999

 5,358

 11,697

(16)

14

733

731

 2019

Total

 1,324

 5,013

 6,091

 12,428

Carrying amount of the Group’s lease liabilities as at 30 September 2020 is £299 million (£64 million current liabilities and 
£235 million non–current liabilities). A breakdown of non-current liabilities of £235 million has been presented along with 
other non-current financial liabilities in the above table.

Fair value of borrowings

The fair value of borrowings as at 30 September 2020 is estimated to be £12,496 million (2019: £14,320 million). £12,434 million 
(2019: £14,274 million) relates to capital market issuance and has been determined by reference to market prices as at the 
balance sheet date. A comparison of the carrying amount and fair value of capital market issuance by currency is provided 
below. The fair value of all other borrowings is considered to equal their carrying amount.

£ million

GBP

EUR

USD

Total capital market issuance

2020

Balance sheet 
amount

Fair value

Balance sheet 
amount

2,686

3,821

5,083

11,590

3,054

3,943

5,437

12,434

 2,685

 4,577

 6,326

 13,588

 2019

Fair value

 3,168

 4,681

 6,425

 14,274

Undrawn revolving credit facilities

At 30 September the Group had the following undrawn committed facilities:

£ million

Amounts maturing:

In less than one year

Between one and two years

Between two and five years

2020

2019

 –

 1,551

3,193

 4,744

 266

 3,011

 –

 3,277

During the year syndicated revolving credit facilities for €2,835 million and £500 million were cancelled and a new 
syndicated revolving credit facility for €3,500 million was arranged.

During the year one bilateral facility for €300 million was cancelled and six new bilateral facilities for a total €1,700 million 
were arranged.

21. FINANCIAL RISK FACTORS

Financial risk management

Overview

In the normal course of business, the Group is exposed to financial risks including, but not limited to, market, credit and 
liquidity risk. This note explains the Group’s exposure to these risks, how they are measured and assessed, and summarises 
the policies and processes used to manage them, including those related to the management of capital.

The Group operates a centralised treasury function which is responsible for the management of the financial risks of the 
Group, together with its financing and liquidity requirements. Financial risks comprise, but are not limited to, exposures to 
funding and liquidity, interest rate, foreign exchange and counterparty credit risk. The treasury function is also responsible 
for the financial risk management of the Group’s global defined benefit pension schemes and management of Group wide 
insurance programs. The treasury function does not operate as a profit centre, nor does it enter into speculative transactions.

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169

NOTES TO THE FINANCIAL STATEMENTS CONTINUED

The Group’s treasury activities are overseen by the Treasury Committee, which meets when required and comprises the 
Chief Financial Officer, the Company Secretary, and the Director of Treasury. The Treasury Committee operates in 
accordance with the terms of reference set out by the Board and a framework (the Treasury Committee framework) which 
sets out the expectations and boundaries to assist in the effective oversight of treasury activities. The Director of Treasury 
reports on a regular basis to the Treasury Committee.

The Board reviews and approves all major treasury decisions.

The Group’s management of financial risks cover the following:

(A) Market risk

Price risk

The Group is not exposed to equity securities price risk other than assets held by its pension funds disclosed in note 24 and 
the investment in convertible debentures issued by Auxly Cannabis Group Inc. The Group is exposed to commodity price 
risk in that there may be fluctuations in the price of tobacco leaf. As with other agricultural commodities, the price of 
tobacco leaf tends to be cyclical as supply and demand considerations influence tobacco plantings in those countries where 
tobacco is grown. Also, different regions may experience variations in weather patterns that may affect crop quality or 
supply and so lead to changes in price. The Group seeks to reduce this price risk by sourcing tobacco leaf from a number of 
different countries and counterparties and by varying the levels of tobacco leaf held. Currently, these techniques reduce the 
expected exposure to this risk over the short to medium term to levels considered not material and accordingly, no 
sensitivity analysis has been presented.

Foreign exchange risk

The Group is exposed to movements in foreign exchange rates due to its commercial trading transactions and profits 
denominated in foreign currencies, as well as the translation of cash, borrowings and derivatives held in non-functional 
currencies.

The Group’s financial results are principally exposed to fluctuations in euro and US dollar exchange rates. Management of 
the Group’s foreign exchange transaction and translation risk is addressed below.

Transaction risk

The Group’s material transaction exposures arise on costs denominated in currencies other than the functional currencies 
of subsidiaries, including the purchase of tobacco leaf, which is sourced from various countries but purchased principally in 
US dollars, and packaging materials which are sourced from various countries and purchased in a number of currencies. 
The Group is also exposed to transaction foreign exchange risk on the conversion of foreign subsidiary earnings into 
sterling to fund the external dividends to shareholders. This is managed by selling euros and US dollars monthly throughout 
the year. Other foreign currency flows are matched where possible and remaining foreign currency transaction exposures 
are not hedged.

Translation risk

The Group seeks to broadly match the currency of borrowings to the currency of its underlying investments in overseas 
subsidiaries, which are primarily euros and US dollars. The Group issues debt in the most appropriate market or markets at 
the time of raising new finance and has a policy of using derivative financial instruments, cross-currency swaps, to change 
the currency of debt as required. Borrowings denominated in, or swapped into foreign currencies to match the Group’s 
investments in overseas subsidiaries are treated as a hedge against the net investment where appropriate.

Foreign exchange sensitivity analysis

The Group’s sensitivity to foreign exchange rate movements, which impacts the translation of monetary items held by 
subsidiary companies in currencies other than their functional currencies, is illustrated on an indicative basis below. The 
sensitivity analysis has been prepared on the basis that net debt and the proportion of financial instruments in foreign 
currencies remain constant, and that there is no change to the net investment hedge designations in place at 30 September 
2020. The sensitivity analysis does not reflect any change to revenue or non-finance costs that may result from changing 
exchange rates, and ignores any taxation implications and offsetting effects of movements in the fair value of derivative 
financial instruments.

£ million

Income statement impact of non-functional currency foreign exchange exposures:

10% appreciation of euro (2019: 10%)

10% appreciation of US dollar (2019: 10%)

 2020

 2019

Increase in
income

Increase in
income

544

8

 184

 43

An equivalent depreciation in the above currencies would cause a decrease in income of £665 million and £10 million for 
euro and US dollar exchange rates respectively (2019: £225 million and £53 million).

170

Imperial Brands | Annual Report and Accounts 2020

FINANCIALSMovements in equity in the table below relate to intercompany loans treated as quasi-equity under IAS 21 and hedging 
instruments designated as net investment hedges of the Group’s Euro and US Dollar denominated assets.

£ million

Equity impact of non-functional currency foreign exchange exposures:

10% appreciation of euro (2019: 10%)

10% appreciation of US dollar (2019: 10%)

 2020

Change in
equity

 2019

Change in
equity

405

(134)

 453

 (47)

An equivalent depreciation in the above currencies would result in a change in equity of (£494) million and £163 million for 
euro and US dollar exchange rates respectively (2019: (£554) million and £57 million).

At 30 September 2020, after the effect of derivative financial instruments, approximately 70 per cent of the Group’s net debt 
was denominated in euro and non US Dollar currencies (2019: 74 per cent), 30 per cent in US dollars (2019: 26 per cent)

Interest rate risk

The Group’s interest rate risk arises from its borrowings net of cash and cash equivalents, with the primary exposures 
arising from fluctuations in euro and US dollar interest rates. Borrowings at variable rates expose the Group to cash flow 
interest rate risk. Borrowings at fixed rates expose the Group to fair value interest rate risk.

The Group manages its exposure to interest rate risk on its borrowings by entering into derivative financial instruments, 
interest rate swaps, to achieve an appropriate mix of fixed and floating interest rate debt in accordance with the Treasury 
Committee framework and Treasury Committee discussions.

As at 30 September 2020, after adjusting for the effect of derivative financial instruments detailed in note 20, approximately 
71 per cent (2019: 63 per cent) of net debt was at fixed rates of interest and 29 per cent (2019: 37 per cent) was at floating rates 
of interest.

Interest rate sensitivity analysis

The Group’s sensitivity to interest rates on its euro and US dollar monetary items which are primarily external borrowings, 
cash and cash equivalents, is illustrated on an indicative basis below. The impact in the Group’s Income Statement reflects 
the effect on net finance costs in respect of the Group’s net debt and the fixed to floating rate debt ratio prevailing at 30 
September 2020, ignoring any taxation implications and offsetting effects of movements in the fair value of derivative 
financial instruments.

The sensitivity analysis has been prepared on the basis that net debt and the derivatives portfolio remain constant and that 
there is no net impact on other comprehensive income (2019: £nil)

£ million

Income statement impact of interest rate movements:

+/- 1% increase in euro interest rates (2019: 1%)

+/- 1% increase in US dollar interest rates (2019: 1%)

(B) Credit risk

 2020

Change in
income

 2019

Change in
income

28

8

 31

 14

IFRS 9 requires an expected credit loss (ECL) model to be applied to financial assets. The expected credit loss model requires 
the Group to account for expected losses as a result of credit risk on initial recognition of financial assets and to recognise 
changes in those expected credit losses at each reporting date. Allowances are measured at an amount equal to the lifetime 
expected credit losses where the credit risk on the receivables increases significantly after initial recognition. The Group is 
primarily exposed to credit risk arising from the extension of credit to its customers, on cash deposits and derivatives. The 
maximum aggregate credit risk to these sources was £4,902 million at 30 September 2020 (2019: £5,699 million).

Trade and other receivables

Policies are in place to manage the risk associated with the extension of credit to third parties to ensure that commercial 
intent is balanced effectively with credit risk management. Subsidiaries have policies in place that require appropriate 
credit checks on customers, and credit is extended with consideration to financial risk and creditworthiness. If a customer 
requires credit beyond an acceptable limit, security may be put in place to minimise the financial impact in the event of a 
payment default. Instruments that may typically be used as security include non-recourse receivables factoring and bank 
guarantees. At 30 September 2020 the level of trade receivables that were sold to a financial institution under a non-recourse 
factoring arrangement totalled £686 million (2019: £827 million). The total value of trade receivables reclassified as fair value 
was £22 million at 30 September 2020 (2019: £23 million). There was no valuation difference between amortised cost and fair 
value. Analysis of trade and other receivables is provided in note 17.

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171

NOTES TO THE FINANCIAL STATEMENTS CONTINUED

Financial instruments

In order to manage its credit risk to any one counterparty, the Group places cash deposits and enters into derivative 
financial instruments with a diversified group of financial institutions carrying suitable credit ratings in line with the 
Treasury Committee framework. Utilisation of counterparty credit limits is regularly monitored by treasury and ISDA 
agreements are in place to permit the net settlement of assets and liabilities in certain circumstances. In connection with 
one collateral appendix the Group had placed £47 million as at 30 September 2020 (2019: £38 million) as collateral with a 
third party in order to manage their counterparty risk on the Group under derivative financial instruments.

The table below summarises the Group’s largest exposures to financial counterparties as at 30 September 2020. At the 
balance sheet date management does not expect these counterparties to default on their current obligations.

Counterparty exposure

Highest

2nd highest

3rd highest

4th highest

5th highest

(C) Liquidity risk

2020

Maximum
exposure to
credit risk
£ million

14

11

5

2

–

 2019

Maximum
exposure to
credit risk
£ million

 20

 19

 12

 8

 8

S&P credit
rating

A+

AA-

A

A

A

S&P credit
rating

A+

A

A+

A+

–

The Group is exposed to liquidity risk, which represents the risk of having insufficient funds to meet its financing needs in 
any particular location when needed. To manage this risk the Group has a policy of actively maintaining a mixture of short, 
medium and long-term committed facilities that are structured to ensure that the Group has sufficient available funds to 
meet the forecast requirements of the Group over the short to medium term. To prevent over-reliance on individual sources 
of liquidity, funding is provided across a range of instruments including debt capital market issuance, bank term loans, bank 
revolving credit facilities and European commercial paper.

The Group primarily borrows centrally in order to meet forecast funding requirements, and the treasury function is in 
regular dialogue with subsidiary companies to ensure their liquidity needs are met. Subsidiary companies are funded by a 
combination of share capital and retained earnings, intercompany loans, and in very limited cases through external local 
borrowings. Cash pooling processes are used to centralise surplus cash held by subsidiaries where possible in order to 
minimise external borrowing requirements and interest costs. Treasury invests surplus cash in bank deposits and uses 
foreign exchange contracts to manage short term liquidity requirements in line with short term cash flow forecasts. As at 
30 September 2020, the Group held liquid assets of £1,626 million (2019: £2,286 million).

The table below summarises the Group’s non derivative financial liabilities by maturity based on their contractual cash 
flows as at 30 September 2020. The amounts disclosed are undiscounted cash flows calculated using spot rates of exchange 
prevailing at the relevant balance sheet date. Contractual cash flows in respect of the Group’s derivative financial 
instruments are detailed in note 22.

£ million

Non-derivative financial liabilities:

Bank loans

Capital market issuance

Trade payables

Lease liabilities

Total non-derivative financial liabilities

£ million

Non-derivative financial liabilities:

Bank loans

Capital market issuance

Trade payables

Total non-derivative financial liabilities

Balance 
sheet 
amount

Contractual 
cash flows 
total

62

11,590

1,191

299

13,142

62

13,302

1,191

332

14,887

Balance 
sheet 
amount

Contractual 
cash flows 
total

 46

 13,588

 1,775

 15,409

 56

 15,787

 1,775

 17,618

<1 year

Between 
1 and 2 years

Between 
2 and 5 years

> 5 years

2020

61

1,806

1,191

70

3,128

1

2,339

–

65

2,405

–

5,165

–

110

5,275

–

3,992

–

87

4,079

2019

<1 year

Between 
1 and 2 years

Between 
2 and 5 years

> 5 years

 56

 2,345

 1,775

 4,176

 –

 1,773

 –

 1,773

 –

 5,806

 –

 5,806

 –

 5,863

 –

 5,863

172

Imperial Brands | Annual Report and Accounts 2020

FINANCIALSCapital management

The Group defines capital as adjusted net debt and equity and manages its capital structure through an appropriate balance 
of debt and equity in order to drive an efficient mix for the Group. Besides the minimum capitalisation rules that may apply 
to subsidiaries in certain countries, the Group’s only externally imposed capital requirements are interest cover and gearing 
covenants contained within its core external bank debt facilities, with which the Group was fully compliant during the 
current and prior periods and expects to be so going forward.

The Group continues to manage its capital structure to maintain investment grade credit rating which it monitors by 
reference to a number of key financial ratios, including ongoing consideration of the return of capital to shareholders via 
regular dividend payments and in on-going discussions with the relevant rating agencies.

As at 30 September 2020 the Group was rated Baa3/stable outlook by Moody’s Investors Service Ltd, BBB/A-2/stable outlook 
by Standard and Poor’s Credit Market Services Europe Limited and BBB/F3/negative outlook by Fitch Ratings Limited.

The Group regards its total capital as follows.

£ million

Adjusted net debt (note 31)

Equity attributable to the owners of the parent

Total capital

Hedge accounting

 2020 

10,299 

4,871 

15,170 

 2019 

11,376 

 4,937 

 16,313 

The Group has investments in foreign operations which are consolidated in its financial statements and whose functional 
currencies are Euros or US Dollars. Where it is practicable and cost effective to do so, the foreign exchange rate exposures 
arising from these investments are hedged through the use of cross currency swaps and foreign currency denominated debt.

The Group only designates the undiscounted spot element of the cross currency swaps and foreign currency debt as 
hedging instruments. Changes in the fair value of the cross currency swaps attributable to changes in interest rates and the 
effect of discounting are recognised directly in profit or loss within the “Finance Costs” line – These amounts are, therefore, 
not included in the hedge effectiveness assessment.

Net investment gains and losses are reported in exchange movements within other comprehensive income and the hedging 
instrument foreign currency gains deferred to the foreign currency revaluation reserve are detailed in the statement of 
changes in equity.

The Group establishes the hedging ratio by matching the notional balance of the hedging instruments with an equal 
notional balance of the net assets of the foreign operation. Given that only the undiscounted spot element of hedging 
instruments is designated in the hedging relationship, no ineffectiveness is expected unless the notional balance of the 
designated hedging instruments exceeds the total balance of the foreign operation’s net assets during the reporting period. 
The foreign currency risk component is determined as the change in the carrying amount of designated net assets of the 
foreign operation arising solely from changes in spot foreign currency exchange rates.

All net investment hedges were fully effective at 30 September 2020.

The following table sets out the maturity profile of the hedging instruments used in the Group’s net investment 
hedging strategies:

£ million

Bonds

Cross-currency swaps

£ million

Bonds

Cross-currency swaps

Total
notional
balance

(6,709)

(2,950)

(9,659)

Total
notional
balance

(8,407)

(2,863)

(11,270)

Maturity

Between 1 and
2 years

Between 2 and
5 years

(974)

(1,088)

(2,062)

(3,089)

(704)

(3,793)

Maturity

Between 1 and
2 years

Between 2 and
5 years

(1,328)

– 

(1,328)

(2,494)

(1,739)

(4,233)

<1 year

(1,369)

– 

(1,369)

<1 year

(1,681)

–

(1,681)

2020

> 5 years

(1,277)

(1,158)

(2,435)

2019

> 5 years

(2,904)

(1,124)

(4,028)

www.imperialbrandsplc.com

173

NOTES TO THE FINANCIAL STATEMENTS CONTINUED

The following table contains details of the hedging instruments and hedged items used in the Group’s net investment 
hedging strategies. 

£ million

Hedging instrument:

Bonds

Cross-currency swaps

Hedged item:

Carrying amount

Notional 
balance

6,709 

2,950 

Assets

Liabilities

Balance sheet line item

– 

–

6,755  Borrowings

410  Derivative financial instruments

Investment in a foreign operation

n/a

9,659 

£ million

Hedging instrument:

Bonds

Cross-currency swaps

Hedged item:

Carrying amount

Notional 
balance

8,407 

2,863 

Assets

Liabilities

Balance sheet line item

– 

–

8,482  Borrowings

341  Derivative financial instruments

Investment in a foreign operation

n/a

11,270

Reconciliation of changes in the value of net investment hedges:

2020

Changes in fair 
value used for 
calculating
hedge in-
effectiveness

75 

(86)

(11)

2019

Changes in fair 
value used for 
calculating
hedge in-
effectiveness

(228)

5 

(223)

2020

At the 
beginning of
the year

Income
Statement

Other
Comprehensive
Income

Repayments/ 
(Borrowings)

At the end
of the year

Derivatives in net investment hedges of foreign operations

Bonds in net investment hedges of foreign operations

Total

(341)

(8,482)

(8,823)

17 

87 

104 

(86)

17 

(69)

– 

1,623 

1,623 

(410)

(6,755)

(7,165)

2019

Derivatives in net investment hedges of foreign operations

Bonds in net investment hedges of foreign operations

Total

At the 
beginning of
the year

Income
Statement

Other
Comprehensive
Income

Repayments/ 
(Borrowings)

At the end
of the year

(473)

(6,913)

(7,386)

132 

(25)

107 

– 

(228)

(228)

– 

(1,316)

(1,316)

(341)

(8,482)

(8,823)

The Group also treats certain permanent intercompany loans that meet relevant qualifying criteria under IAS 21 as part of its 
net investment in foreign operations where appropriate. Intercompany loans with a notional value of €2,506 million (2019 
€2,506 million) and US dollar loans with a notional value of $5,636 million (2019: $5,636 million) were treated as part of the 
Group’s net investment in foreign operations at the balance sheet date.

Fair value estimation and hierarchy

All financial assets and liabilities are carried on the balance sheet at amortised cost, other than derivative financial 
instruments and the investment in Auxly Cannabis Group which are carried at fair value. Derivative financial instruments 
are valued using techniques based significantly on observable market data such as yield curves, foreign exchange rates and 
credit default swap prices as at the balance sheet date (Level 2 classification hierarchy per IFRS 7) as detailed in note 22. 
There were no changes to the valuation methods or transfers between hierarchies during the year. With the exception of 
capital market issuance and the Auxly investment, the fair value of all financial assets and financial liabilities is considered 
approximate to their carrying amount as outlined in note 20.

Auxly Cannabis Group inc.

On 25 July 2019 the Company announced that it would invest CAD 123 million by way of a debenture convertible into 19.9 per 
cent ownership of Auxly at a conversion price of $0.81 per share. The transaction was completed on 25 September 2019. At 30 
September 2019 this investment was classified as a financial asset at fair value through profit and loss and sits in Level 3 on 
the fair value hierarchy using inputs not based upon observable market data, with the option component being valued using 
a Black Scholes model factoring in a closing share price of $0.78 and the loan component being valued by discounting 
associated cash flows a rate of 19%, a rate which allowed the fair value to align to the initial investment. A 1% change in the 
discount rate would have moved the fair value by approximately £4 million. At 30 September 2019 the fair value of the 
investment was £82 million. At 30 September 2020 the investment in Auxly has been revalued as a loan receivable. A total 
fair value loss of £60 million has been recognised relating to the remeasurement of expected cash flows from the loan 
receivable discounted at a rate of 14%, which reduced the carrying value by £24 million, plus the application of an expected 
credit loss provision of £36 million. As at 30 September 2020 the fair value of the receivable was estimated to be £22 million. 
The fair value represents the expected recoverable amount factoring in possible future credit losses. There continues to be 
credit risk exposure on the whole of this financial asset.

174

Imperial Brands | Annual Report and Accounts 2020

FINANCIALSOn 16 December 2019 the Group made a further investment in the Auxly cannabis business, purchasing 6 million equity 
shares for a consideration of £3 million. As at 30 September 2020 this equity investment has been revalued to £0.3 million, 
based on the open market price for the shares.

Netting arrangements of financial instruments

The following tables set out the Group’s financial assets and financial liabilities that are subject to netting and set-off 
arrangements. Financial assets and liabilities that are subject to set-off arrangements and disclosed on a net basis in the 
Group’s Balance Sheet primarily relate to cash pooling arrangements and collateral in respect of derivative financial 
instruments under collateral appendix. Amounts which do not meet the criteria for offsetting on the balance sheet but could 
be settled net in certain circumstances principally relate to derivative transactions executed under ISDA agreements where 
each party has the option to settle amounts on a net basis in the event of default of the other party.

£ million

Assets

Derivative financial instruments

Cash and cash equivalents

Liabilities

Derivative financial instruments

Bank loans and overdrafts

£ million

Assets

Derivative financial instruments

Cash and cash equivalents

Liabilities

Derivative financial instruments

Bank loans and overdrafts

Gross
financial
assets/
 liabilities

Gross
collateral
assets/
liabilities
 set-off

Net financial
assets/
liabilities per
 balance sheet

Related
amounts not
set-off in the
 balance sheet

913 

1,626 

2,539 

(1,729)

(62)

(1,791)

(47)

– 

(47)

47 

–

47 

866 

1,626 

2,492 

(1,682)

(62)

(1,744)

(858)

– 

(858)

858 

– 

858 

Gross
financial
assets/
 liabilities

Gross
collateral
assets/
liabilities
 set-off

Net financial
assets/
liabilities per
 balance sheet

Related
amounts not
set-off in the
 balance sheet

852 

2,286 

3,138 

(1,474)

(46)

(1,520)

(38)

– 

(38)

38 

–

38 

814 

2,286 

3,100 

(1,436)

(46)

(1,482)

(740)

–

(740)

740 

–

740 

The table below sets out the Group’s accounting classification of each class of financial assets and liabilities:

2020

 Net

8 

1,626 

1,634 

(824)

(62)

(886)

2019

 Net

74 

2,286 

2,360 

(696)

(46)

(742)

2020

£ million

Trade and other receivables

Cash and cash equivalents

Derivatives

Total financial assets

Borrowings

Trade and other payables

Derivatives

Lease liabilities

Total financial liabilities

Total net financial (liabilities)

Fair value
through
income
statement

Fair value
through other
comprehensive
income

Assets and
liabilities at
amortised
cost

22 

– 

866 

888 

–

–

(1,272)

–

(1,272)

(384)

– 

–

–

–

–

–

(410)

–

(410)

(410)

2,502 

1,626 

–

4,128 

(11,652)

(9,387)

–

(299)

(21,338)

(17,210)

Total

2,524 

1,626 

866 

5,016 

(11,652)

(9,387)

(1,682)

(299)

(23,020)

(18,004)

Current

Non-Current

2,476 

1,626 

53 

4,155 

(1,442)

(9,387)

(41)

(64)

(10,934)

(6,779)

48 

–

813 

861 

(10,210)

–

(1,641)

(235)

(12,086)

(11,225)

www.imperialbrandsplc.com

175

NOTES TO THE FINANCIAL STATEMENTS CONTINUED

£ million

Trade and other receivables

Cash and cash equivalents

Derivatives

Total financial assets

Borrowings

Trade and other payables

Derivatives

Total financial liabilities

Total net financial (liabilities)

Fair value
through
income
statement

Fair value
through other
comprehensive
income

Assets and
liabilities at
amortised
cost

23 

–

814

837 

–

–

(1,095)

(1,095)

(258)

–

–

–

–

–

–

(341)

(341)

(341)

2,788 

2,286 

–

5,074 

(13,634)

(8,452)

–

(22,086)

(17,012)

Total

2,811 

2,286 

814

5,911 

(13,634)

(8,452)

(1,436)

(23,522)

(17,611)

2019

Current

Non-Current

2,703 

2,286 

137

5,126 

(1,937)

(8,452)

(28)

(10,417)

(5,291)

108 

–

677

785 

(11,697)

–

(1,408)

(13,105)

(12,320)

Derivatives classified as fair value through other comprehensive income relate to cross currency swaps designated as 
hedges of foreign currency denominated net investments. The Group only designates the undiscounted foreign exchange 
spot element of the cross currency swaps and the changes in fair value related to this element are posted to other 
comprehensive income. Changes in the fair value of the cross currency swaps attributable to changes in interest rates and 
the effect of discounting are recognised in the income statement. The Group also designates certain bonds as hedges of 
foreign currency denominated net investments and the foreign exchange revaluation of those bonds is recognised in other 
comprehensive income. The carrying value at 30 September 2020 of those bonds included in the above table is £6,755 million 
(2019: £8,482 million). All of the Group’s net investment hedges remain effective.

22. DERIVATIVE FINANCIAL INSTRUMENTS

The Group’s derivative financial instruments held at fair value, are as follows.

£ million

 Assets 

 Liabilities 

 Net Fair Value 

Assets

Liabilities

Net Fair Value

2020

 2019 

Current derivative financial instruments

Interest rate swaps

Foreign exchange contracts

Cross-currency swaps

Total current derivatives

Collateral¹

Non-current derivative financial instruments

Interest rate swaps

Cross-currency swaps

Total non-current derivatives

Collateral¹

Total carrying value of derivative  
financial instruments

Analysed as:

Interest rate swaps

Foreign exchange contracts

Cross-currency swaps

Collateral¹

Total carrying value of derivative  
financial instruments

41 

9 

3 

53 

–

53 

813 

–

813 

–

813 

(31)

(10)

–

(41)

–

(41)

(1,204)

(484)

(1,688)

47 

(1,641)

866 

(1,682)

854 

(1,235)

9 

3 

–

(10)

(484)

47 

866 

(1,682)

10 

(1)

3 

12 

–

12 

(391)

(484)

(875)

47 

(828)

(816)

(381)

(1)

(481)

47 

(816)

 24 

 104 

 9 

 137 

–

 137 

 645 

 32 

 677 

–

 677 

 814 

 669 

 104 

 41 

–

 814 

(26)

(2)

–

(28)

–

(28)

(1,079)

(367)

(1,446)

38 

(1,408)

(1,436)

(1,105)

(2)

(367)

38 

(1,436)

(2)

102 

9 

109

–

109

(434)

(335)

(769)

38 

(731)

(622)

(436)

102 

(326)

38 

(622)

1.  Collateral deposited against derivative financial liabilities under the terms and conditions of collateral appendices.

Fair values are determined based on observable market data such as yield curves, foreign exchange rates and credit default 
swap prices to calculate the present value of future cash flows associated with each derivative at the balance sheet date. 
Market data is sourced through Bloomberg and valuations are validated by reference to counterparty valuations where 
appropriate. Some of the Group’s derivative financial instruments contain early termination options and these have been 
considered when assessing the element of the fair value related to credit risk. On this basis the reduction in reported net 
derivative liabilities due to credit risk is £27 million and would have been a £75 million reduction without considering the 
early termination options. The classification of these derivative assets and liabilities under the IFRS 7 fair value hierarchy is 
provided in note 21. 

176

Imperial Brands | Annual Report and Accounts 2020

FINANCIALSMaturity of obligations under derivative financial instruments

Derivative financial instruments have been classified in the balance sheet as current or non-current on an 
undiscounted contractual basis based on spot rates as at the balance sheet date. For the purposes of the above and 
following analysis, maturity dates have been based on the likelihood of any early termination options being exercised 
with consideration to counterparty expectations and market conditions prevailing as at 30 September 2020. Any collateral 
transferred to counterparties in respect of derivative financial liabilities has been classified consistently with the related 
underlying derivative.

The table below summarises the Group’s derivative financial instruments by maturity based on their remaining contractual 
cash flows as at 30 September 2020. The amounts disclosed are the undiscounted cash flows calculated using spot rates of 
exchange prevailing at the relevant balance sheet date. Contractual cash flows in respect of the Group’s non derivative 
financial instruments are detailed in note 21.

£ million

Net settled derivatives

Gross settled derivatives

•  receipts

•  payments

£ million

Net settled derivatives

Gross settled derivatives

•  receipts

•  payments

Balance sheet
amount

(335)

(481)

(816)

Balance sheet
amount

(398)

(224)

(622)

Contractual
cash flows
total

(479)

6,530 

(6,858)

(807)

Contractual
cash flows
total

(616)

6,852 

(6,833)

(597)

<1 year

62 

2,240 

(2,221)

81 

<1 year

(30)

2,151 

(2,199)

(78)

Between 1 and
2 years

Between 2 and
5 years

19 

(104)

1,084 

(1,153)

(50)

1,528 

(1,633)

(209)

Between 1 and
2 years

Between 2 and
5 years

(37)

(210)

165 

(100)

28 

2,738 

(2,701)

(173)

2020

>5 years

(456)

1,678 

(1,851)

(629)

2019

>5 years

(339)

1,798 

(1,833)

(374)

Derivatives as hedging instruments

As outlined in note 21, the Group hedges its underlying interest rate exposure and foreign currency translation exposures in 
an efficient, commercial and structured manner, primarily using interest rate swaps and cross currency swaps. Foreign 
exchange contracts are used to manage the Group’s short term liquidity requirements in line with short term cash flow 
forecasts as appropriate.

The Group does not apply cash flow or fair value hedge accounting, as permitted under IFRS 9, which results in fair value 
gains and losses attributable to derivative financial instruments being recognised in net finance costs unless they are designated 
as hedges of a net investment in foreign operations, in which case they are recognised in other comprehensive income.

The Group has considered the impending requirements to re-base LIBOR based interest rates to new risk-free based rates. 
The Group will be undertaking an exercise, over the course of the 2021 fiscal year, to re-base to risk-free rates all its interest 
rate derivative contracts that mature after the end of September 2021. At present, it is not anticipated that these changes will 
impact the Group’s commercial hedging strategy, nor should they have a material financial impact.

Interest rate swaps

To manage interest rate risk on its borrowings, the Group issues debt in the market or markets that are most appropriate at 
the time of raising new finance with regard to currency, interest denomination or duration, and then uses interest rate 
swaps to re-base the debt into the appropriate proportions of fixed and floating interest rates where necessary. Interest rate 
swaps are also transacted to manage and re-profile the Group’s interest rate risk over the short, medium and long term in 
accordance with the Treasury Committee framework and Treasury Committee discussions. Fair value movements are 
recognised in net finance costs in the relevant reporting period.

As at 30 September 2020, the notional amount of interest rate swaps outstanding that were entered into to convert fixed rate 
borrowings into floating rates of interest at the time of raising new finance were £11,656 million equivalent (2019: £13,448 
million equivalent) with a fair value of £854 million asset (2019: £657 million asset). The fixed interest rates vary from 0.5 per 
cent to 8.7 per cent (2019: 0.5 per cent to 8.7 per cent), and the floating rates are EURIBOR, LIBOR and US LIBOR.

As at 30 September 2020, the notional amount of interest rate swaps outstanding that were entered into to convert the 
Group’s debt into the appropriate proportion of fixed and floating rates to manage and re-profile the Group’s interest rate risk 
were £10,311 million equivalent (2019: £10,024 million equivalent) with a fair value of £1,189 million liability (2019: £1,055 
million liability). The fixed interest rates vary from 0.5 per cent to 4.4 per cent (2019: 0.8 per cent to 4.4 per cent), and the 
floating rates are EURIBOR, LIBOR and US LIBOR. This includes forward starting interest rate swaps with a total notional 
amount of £2,519 million equivalent (2019: £2,412 million equivalent) with tenors between 4 and 12 years, starting between 
October 2020 and October 2024. 

www.imperialbrandsplc.com

177

NOTES TO THE FINANCIAL STATEMENTS CONTINUED

Cross-currency swaps

The Group enters into cross currency swaps to convert the currency of debt into the appropriate currency with 
consideration to the underlying assets of the Group as appropriate. Fair value movements are recognised in net finance 
costs in the relevant reporting period unless the swaps are designated as hedges of a net investment in foreign operations, 
in which case the fair value movement attributable to changes in foreign exchange rates are recognised in other 
comprehensive income.

As at 30 September 2020, the notional amount of cross currency swaps entered into to convert floating rate sterling debt into 
the desired currency at floating rates of interest was £2,600 million (2019: £2,600 million) and the fair value of these swaps 
was £409 million net liability (2019: £364 million net liability); the notional amount of cross currency swaps entered into to 
convert floating rate US Dollar debt into the desired currency at floating rates of interest was $1,750 million (2019: $1,750 
million) and the fair value of these swaps was £71 million net liability (2019: £38 million net asset).

Hedges of net investments in foreign operations

As at 30 September 2020, cross currency swaps with a notional amount of €3,233 million (2019: €3,233 million) were 
designated as hedges of net investments in foreign operations. During the year, foreign exchange translation losses 
amounting to £86.5 million (2019: £0.3 million gains) were recognised within exchange movements in other comprehensive 
income in respect of cross currency swaps that had been designated as hedges of a net investment in foreign operations. 
No hedging ineffectiveness occurred during the year (2019: £nil) and there were no transfers out of other comprehensive 
income (2019: £nil).

All of the Group’s cross currency swaps will be impacted by the changes to the use of LIBOR interest rates. However, this will 
not impact the effectiveness of the contracts in their net investment hedge relationship and the calculation of the amounts 
recognised in other comprehensive income will be unaffected.

Foreign exchange contracts

The Group enters into foreign exchange contracts to manage short term liquidity requirements in line with cash flow 
forecasts. As at 30 September 2020, the notional amount of these contracts was £2,126 million equivalent (2019: £1,087 million 
equivalent) and the fair value of these contracts was a net liability of £0.7 million (2019: £6 million net asset).

23. DEFERRED TAX ASSETS AND LIABILITIES

Deferred tax assets

£ million

Accelerated depreciation and amortisation

Retirement benefits

Other temporary differences

Deferred tax (expense)/benefit

Net deferred tax liabilities

Reflected in the consolidated balance sheet as follows

£ million

Deferred tax assets

Deferred tax liabilities

Consolidated
income
statement
2020

Consolidated
income
statement
2019

Consolidated
balance
sheet
2020

Reclassified
Consolidated
balance
sheet
2019

34 

(17)

(32)

(15)

(9)

(19)

(60)

(88)

(871)

88 

240 

(543)

2020

381 

(924)

(543)

(914)

154 

199 

(561)

Reclassified 
2019

370 

(931)

(561)

The Group has reclassified certain deferred tax assets and liabilities on the balance sheet which were previously stated 
gross, but which in line with IAS 12 ‘Income Taxes’ shall be stated net where there is a legally enforceable right of offset. The 
Group has also reclassified certain deferred tax assets and liabilities to more closely align temporary difference 
classifications with the related accounting classifications.

Reconciliation of net deferred tax liabilities

£ million

As at 1 October

Charged to the income statement

Credited to other comprehensive income

Transferred to held for disposal

Exchange movements

Other movements

As at 30 September

178

Imperial Brands | Annual Report and Accounts 2020

2020

(561)

(15)

27 

1 

10 

(5)

(543)

Reclassified 
2019

(513)

(88)

52 

(11)

(1)

– 

(561)

FINANCIALSWithin Other temporary differences, deferred tax assets of £84 million (2019: £129 million) are recognised for tax losses 
carried forward to the extent that the realisation of the related tax benefit through future taxable profits is probable. 

As at the balance sheet date, deferred tax assets of £152 million (2019: £205 million) have not been recognised due to the 
potential uncertainty of the utilisation of the tax losses in certain jurisdictions. Of these unrecognised deferred tax assets 
£30 million (2019: £31 million) are expected to expire within 1 year and £9 million (2019: £46 million) are expected to expire 
within 5 years. The remaining £113 million (2019: £128 million) has no time expiry.

Also within Other temporary differences, deferred tax assets of £42 million (2019: £17 million) are recognised for tax 
credits carried forward to the extent that the realisation of the tax related benefit through future taxable profits is probable. 
Deferred tax assets of £63 million (2019: £145 million) have not been recognised due to the potential uncertainty of the 
utilisation of the credits. Of these unrecognised deferred tax assets £63 million (2019: £51 million) are expected to expire 
between 2021 and 2027.

We have reviewed the recoverability of deferred tax assets in overseas territories in the light of forecast business 
performance. In 2020 we recognised deferred tax assets of £51 million (2019: derecognised £87 million) that were previously 
recognised on the basis that it is more likely than not that these are recoverable (2019: irrecoverable).

A deferred tax liability of £111 million (2019: £130 million) is recognised in respect of taxation expected to arise on the future 
distribution of unremitted earnings totalling £7 billion (2019: £6 billion).

The temporary differences associated with investments in the Group’s subsidiaries, associates and joint ventures for which 
a deferred tax liability has not been recognised in the periods presented, aggregate to £16 million (2019: nil). No liability has 
been recognised because the Group is in a position to control the timing of the reversal of those temporary differences and it 
is probable that such differences will not reverse in the foreseeable future.

24. RETIREMENT BENEFIT SCHEMES

The Group operates a number of retirement benefit schemes for its employees, including both defined benefit and defined 
contribution schemes. The Group’s three principal schemes are defined benefit schemes and are operated by Imperial 
Tobacco Limited (ITL) in the UK, Reemtsma Cigarettenfabriken GmbH in Germany and ITG Brands in the USA; these 
schemes represent 62 per cent, 13 per cent and 8 per cent of the Group’s total defined benefit obligations and 36 per cent, 
32 per cent and 7 per cent of the current service cost respectively.

Imperial Tobacco Pension Fund

The UK scheme, the Imperial Tobacco Pension Fund (or ‘ITPF’ or ‘Fund’), is a voluntary final salary pension scheme with a 
normal retirement age of 60 for most members. The ITPF was offered to employees who joined the company before  
1 October 2010 and has a weighted average maturity of 17 years. Effective from 1 September 2017, members’ pensionable pay 
was capped at the higher of £75,000 or their pensionable pay at 1 September 2017. By number, the population as at the most 
recent funding valuation comprises 72 per cent in respect of pensioners and dependants, 26 per cent in respect of deferred 
members and 2 per cent in respect of current employees. New employees in the UK are now offered a defined contribution 
scheme. In certain circumstances, surplus funds in the defined benefit section, may be used to finance defined contribution 
section contributions on ITL’s behalf with company contributions reduced accordingly.

The ITPF operates under trust law and is managed and administered by the Trustees on behalf of the members in 
accordance with the terms of the Trust Deed and Rules and relevant legislation. The ITPF’s assets are held by the trust.

The main risk for the Group in respect of the ITPF is that additional contributions are required if the assets are not expected 
to be sufficient to pay for the benefits. The investment portfolio is subject to a range of risks typical of the asset classes held, 
such as credit risk on bonds, and exposure to the property market.

Annual increases in benefits in payment are dependent on inflation so the main uncertainties affecting the level of benefits 
payable under the ITPF are future inflation levels (including the impact of inflation on future salary increases below the 
pensionable pay cap and the actual longevity of the membership.

The contributions paid to the ITPF are set by the ITPF Scheme Actuary every three years. The Scheme Actuary is an external 
consultant, appointed by the Trustees. Principal factors that the Scheme Actuary will have regard to include the covenant 
offered by the Group, the level of risk in the ITPF, the expected returns on the ITPF’s assets, the results of the funding 
assessment on an ongoing basis and the expected cost of securing benefits if the Fund were to be wound up.

The latest valuation of the ITPF was carried out as at 31 March 2019 when the market value of the invested assets was 
£4,137 million. Based on the ongoing funding target the total assets were sufficient to cover 110 per cent of the benefits that 
had accrued to members for past service, after allowing for expected future pay increases. The total assets were sufficient to 
cover 106 per cent of the total benefits that had accrued to members for past service and future service benefits for current 
members. In compliance with the Pensions Act 2004, ITL and the Trustee agreed a scheme-specific funding target, a 
statement of funding principles and a schedule of contributions accordingly.

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179

NOTES TO THE FINANCIAL STATEMENTS CONTINUED

Following the valuation, the level of the ITL’s annual contributions to the Fund reduced from £85 million per year to 
£65 million per year for the year to 31 March 2021. A dynamic contribution schedule has also been agreed, such that the 
ITL’s contributions will reduce or increase depending upon the Fund’s valuation going forward. Further contributions 
were agreed to be paid by ITL in the event of a downgrade of the Group’s credit rating to non-investment grade by either 
Standard & Poor’s or Moody’s. In addition, surety guarantees that were provided with a total value of £600 million have 
been reduced to £225 million following the latest valuation and a parental guarantee from Imperial Brands PLC remains 
have been put in place. 

The IAS 19 liability measurement of the defined benefit obligation (DBO) and the current service cost are sensitive to the 
assumptions made about future inflation and salary growth levels, as well as the assumptions made about life expectancy. 
They are also sensitive to the discount rate, which depends on market yields on sterling denominated AA corporate bonds. 
The main differences between the funding and IAS 19 assumptions are a more prudent longevity assumption for funding 
and a different approach to setting the discount rate. A consequence of the ITPF’s investment strategy, with a proportion of 
the assets invested in return-seeking assets, is that the difference between the market value of the assets and the IAS 19 
liabilities may be relatively volatile.

The ITPF has a pension surplus on the IAS 19 measure, in line with IFRIC 14, recognition of the net asset on the fund is only 
appropriate where it can be recovered. The ITPF trust deed gives the Group an ability to receive a refund of surplus assets 
assuming the full settlement of plan liabilities in the event of a plan wind-up. Furthermore, in the ordinary course of 
business the Trustee has no rights to unilaterally wind up the Fund or otherwise augment the benefits due to the Fund’s 
members. Based on these circumstances, any net surplus in this scheme is recognised in full.

The Reemtsma Cigarettenfabriken Pension Plan

The German scheme, the Reemtsma Cigarettenfabriken Pension Plan (RCPP), is primarily a career average pension plan, 
though a small group of members has final salary benefits. It has a weighted average maturity of 19 years. The scheme 
population comprises 51 per cent in respect of pensioners, 19 per cent in respect of deferred members and 30 per cent in 
respect of current employees. It was closed to new members from 1 January 2020, but existing active members at that date 
continue to accrue benefits in the plan.

The plan is unfunded and the company pays benefits as they arise. The plan’s obligations arise under a works council 
agreement and are subject to standard German legal requirements around such matters as the benefits to be provided to 
employees who leave service, and pension increases in payment. Over the next year Reemtsma Cigarettenfabriken GmbH 
expects to pay £24 million in respect of benefits.

Annual increases in benefits in payment are dependent on inflation so the main uncertainties affecting the level of benefits 
payable under the plan are future inflation levels and the actual longevity of the membership.

The IAS 19 liability measurement of the DBO and the current service cost are sensitive to the assumptions made about the 
above variables, as well as the discount rate, which depends on market yields on euro denominated AA corporate bonds.

ITG scheme

The main USA pension scheme, held by ITG Brands is the ITG Scheme, is a defined benefit pension plan that is closed to new 
entrants. It has a weighted average maturity of 11 years. The population comprises 76 per cent in respect of pensioners, 11 per 
cent in respect of deferred members and 13 per cent in respect of current employees.

The plan is funded and benefits are paid from the plan assets. Contributions to the plan are determined based on US 
regulatory requirements and ITG Brands is not expected to make any contributions in the next year.

Annual benefits in payment are assumed not to increase from current levels. The main uncertainty affecting the level of 
benefits payable under the plan is the actual longevity of the membership. Other key uncertainties impacting the plan 
include investment risk and potential past service benefit changes from future negotiations.

The IAS 19 liability measurement of the DBO and the service cost are sensitive to the assumptions made about the above 
variables, as well as the discount rate, which depends on market yields on US dollar denominated AA corporate bonds.

Other plans

Other plans of the Group include various pension plans, other post-employment and long-term employee benefit plans in 
several countries of operation. Many of the plans are funded, with assets backing the obligations held in separate legal 
vehicles such as trusts, others are operated on an unfunded basis. The benefits provided, the approach to funding and the 
legal basis of the plans reflect their local territories. IAS 19 requires that the discount rate for calculating the DBO and service 
cost is set according to the level of relevant market yields on corporate bonds where the market is considered “deep”, or 
government bonds where it is not.

180

Imperial Brands | Annual Report and Accounts 2020

FINANCIALSThe results of the most recent available actuarial valuations for the various plans have been updated to 30 September 2020 
in order to determine the amounts to be included in the Group’s consolidated financial statements. The aggregate IAS 19 
position is as follows:

£ million

At 1 October 

Consolidated income statement expense

DBO 

(5,877)

Assets 

5,223 

Current service cost

Settlements gains/(losses)

Past service (losses)

Cost of termination benefits

Net interest (expense)/income on net defined 
benefit (liability)/asset

Administration costs paid from plan assets

Cost recognised in the income statement

Remeasurements

Actuarial gain due to liability experience

Actuarial gain/(loss) due to financial 
assumption changes

Actuarial gain/(loss) due to demographic 
assumption changes

Return on plan assets excluding amounts 
included in net interest (expense)/income above

Remeasurement effects recognised in other 
comprehensive income

Cash

Employer contributions

Employee contributions

Benefits paid directly by the company

Benefits paid from plan assets

Net cash

Other

Exchange movements

Total other 

At 30 September

(49)

– 

– 

(2)

(104)

– 

36 

22 

228 

– 

– 

(1)

266 

– 

– 

– 

– 

– 

99 

(6)

– 

– 

– 

(9)

145 

1 

(266)

– 

(17)

(5)

(5,498)

5,182 

2020

Total 

(654)

(49)

– 

– 

(2)

(5)

(6)

(62)

36 

22 

228 

(9)

277 

145 

– 

– 

– 

145 

(22)

(22)

(316)

DBO 

(5,143)

Assets 

4,680 

Restated
2019

Total 

(463)

(44)

3 

(1)

(19)

(147)

– 

73 

(814)

(14)

– 

– 

(1)

218 

48 

– 

(3)

– 

– 

142 

(6)

– 

– 

– 

507 

142 

1 

(218)

(48)

(36)

26 

(5,877)

5,223 

(44)

– 

(1)

(19)

(5)

(6)

(75)

73 

(814)

(14)

507

(248)

142 

– 

– 

– 

142 

(10)

(10)

(654)

The cost of termination benefits in the year ended 30 September 2020 and 30 September 2019 mainly relate to restructuring 
activity in Germany.

The 2019 pension scheme assets and liabilities, actuarial gain/(loss) due to financial assumption and return on plan assets 
excluding amounts included in net interest income (expense) have been restated and reduced by £199 million (2018: £199 million) 
following the closure of the Netherlands scheme in 2017.

Retirement benefit scheme costs charged to operating profit

£ million

Defined benefit expense in operating profit

Defined contribution expense in operating profit

Total retirement benefit scheme cost in operating profit

Split as follows in the consolidated income statement:

£ million

Cost of sales

Distribution, advertising and selling costs

Administrative and other expenses

Total retirement benefit scheme costs in operating profit

Assets and liabilities recognised in the consolidated balance sheet

£ million

Retirement benefit assets

Retirement benefit liabilities

Net retirement benefit liability

2020

57 

17 

74 

2019

70 

17 

87 

2020

2019

24 

31 

19 

74 

2020

940 

(1,256)

(316)

27 

37 

23 

87 

2019

595 

(1,249)

(654)

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181

NOTES TO THE FINANCIAL STATEMENTS CONTINUED

Key figures and assumptions used for major plans

£ million unless otherwise indicated

Defined benefit obligation (DBO)

Fair value of scheme assets 

Net defined benefit (asset)/liability

Current service cost

Employer contributions

Principal actuarial assumptions used  
(% per annum)

Discount rate

Future salary increases

Future pension increases

Inflation

Life expectancy at age 65 years:

Member currently aged 65

Member currently aged 50

Life expectancy at age 65 years:

Member currently aged 65

Member currently aged 50

2020

ITGBH

434 

(398)

36 

4 

–

2.8 

n/a

n/a

2.5 

Male 

20.3 

22.4 

ITPF 

3,516 

(4,395)

(879)

18 

85 

1.7 

2.9 

2.9 

2.9 

Male 

21.1 

22.0 

RCPP 

764 

–

764 

16 

–

0.9 

2.4 

1.3 

1.3 

ITPF 

Female 

22.7 

23.8 

ITPF

Male 

Female 

Male 

22.1 

23.3 

23.7 

25.5 

20.2 

22.3 

ITPF 

3,880 

(4,416)

(536)

16 

85 

1.8 

3.1 

3.1 

3.1 

RCPP

Female 

23.8 

25.5 

RCPP

Female 

23.7 

25.4 

RCPP 

758 

–

758 

12 

–

0.9 

2.6 

1.5 

1.5 

2019

ITGBH

453 

(418)

35 

3 

–

3.2 

n/a

n/a

2.5 

2020

ITGBH

Male 

Female 

19.7 

20.9 

21.7 

22.9 

2019

ITGBH

Male 

Female 

19.6 

20.9 

22.1 

23.3 

Assumptions regarding future mortality experience are set based on advice that uses published statistics and experience in 
each territory. In particular for the ITPF, SAPS S3 (2019: SAPS S2) tables are used with various adjustments for different 
groups of members, reflecting observed experience. The largest group of members uses the SAPS S3 All Pensioner Male 
Amounts table with a 101 per cent multiplier. An allowance for improvements in longevity is made using the 2018 (2019: 2015) 
CMI improvement rates with a long-term trend of 1.25 per cent per annum.

Sensitivity analysis for key assumptions at the end of the year

Sensitivity analysis is illustrative only and is provided to demonstrate the degree of sensitivity of results to key 
assumptions. Generally, estimates are made by re-performing calculations with one assumption modified and all others 
held constant.

% increase in DBO

Discount rate: 0.5% decrease

Rate of inflation: 0.5% decrease

One year increase in longevity for a member 
currently age 65, corresponding changes at 
other ages

ITPF 

8.7 

7.0 

RCPP 

10.3 

6.7 

2020

ITGBH

6.0 

n/a

ITPF 

9.3 

7.7 

RCPP 

10.4 

6.8 

2019

ITGBH

5.7 

n/a

4.9 

4.8 

5.0 

4.9 

4.9 

4.5 

The sensitivity to the inflation assumption change includes corresponding changes to the future salary increases and future 
pension increases assumptions, but is assumed to be independent of any change to discount rate.

We estimate that a 0.5 per cent decrease in the discount rate at the start of the year would have increased the consolidated 
income statement pension expense by approximately £14 million.

An approximate split of the major categories of ITPF scheme assets is as follows:

£ million unless otherwise indicated

Equities

Bonds – index linked government

Bonds – corporate and other

Property 

Absolute return

Other – including derivatives, commodities and cash

Fair value

1 

2,344 

693 

533 

809 

15 

4,395 

100 

182

Imperial Brands | Annual Report and Accounts 2020

2020

Percentage of 
ITPF scheme 
assets

2019

Percentage of 
ITPF scheme 
assets

Fair value

–

53 

16 

12 

18 

1 

497 

1,912 

666 

563 

732 

46 

4,416 

11 

43 

15 

13 

17 

1 

100

FINANCIALSThe primary investment objective is to invest the ITPF’s assets in an appropriate and secure manner such that members’ 
benefit entitlements can be paid as they fall due. Specifically the ITPF targets an expected return in excess of the growth in 
the liabilities, which in conjunction with the contributions paid is consistent to achieve and maintain an ongoing funding 
level of at least 100 per cent on a buy-out basis by 2028.

The majority of the assets are quoted. The ITPF holds £nil of self-invested assets (2019: £0.3 million). As in previous years, 
the value of ground leases have been allocated to the property asset class.

An approximate split of the major categories of ITGBH scheme assets is as follows:

£ million unless otherwise indicated

Investment funds

Bonds – fixed government

Bonds – corporate and other

Other – including derivatives, commodities and cash

The majority of the assets are non-quoted. 

25. PROVISIONS

£ million

At 1 October 2019

Additional provisions charged to the consolidated income statement

Amounts used

Unused amounts reversed

Transferred (to)/from held for disposal (note 11)

Exchange movements

At 30 September 2020

Analysed as:

£ million

Current

Non-current

2020

Percentage
of ITGBH
 scheme 
assets 

56 

11 

31 

2 

100 

Fair value

224 

45 

121 

8 

398 

Fair value

279 

47 

71 

21 

418 

Restructuring 

Other 

245 

114 

(101)

(6)

(3)

4 

253 

286 

61 

(148)

(40)

4 

–

163 

2020

220 

196 

416 

2019

Percentage
of ITGBH
 scheme 
assets 

67 

11 

17 

5 

100 

2020

Total 

531 

175 

(249)

(46)

1 

4 

416 

2019

284 

247 

531 

Restructuring provisions relate mainly to our cost optimisation programme (see note 5). The restructuring provision is split 
between Cost Optimisation Programme 2 of £157 million, Cost Optimisation Programme 1 of £79 million and other 
restructuring programmes of £17 million. Within the Cost Optimisation Programme provisions there is £124 million related 
to costs of consolidating the manufacturing capacity within the Group and £26 million relating to site specific factory 
closures. It is expected that the restructuring provisions will be predominantly utilised over the next 2 years.

Other provisions include £46 million relating to local employment requirements including holiday pay and £28 million to 
various local tax or duty requirements. The provisions are spread throughout the Group and payment will be dependent on 
local statutory requirements. Most provisions will be utilised within the next two years, though certain employee related 
provisions may be required to be held for a period of up to 10 years.

26. SHARE CAPITAL

£ million

Authorised, issued and fully paid

1,020,697,238 ordinary shares of 10p each (2019: 1,025,795,746)

2020

2019

103 

103 

During the year 5,098,508 shares (2019: 5,230,338 shares) were repurchased and immediately cancelled, increasing the Capital 
Redemption reserve.

On 6 March 2014, 31,942,881 shares held in Treasury were cancelled creating the Capital Redemption reserve, and between 
September 2017 and December 2017, 4,973,916 shares were cancelled increasing this reserve.

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183

NOTES TO THE FINANCIAL STATEMENTS CONTINUED

27. SHARE SCHEMES

The Group operates four types of share-based incentive programmes, designed to incentivise staff and to encourage them to 
build a stake in the Group.

Share Matching Scheme

Awards are made to eligible employees who are invited to invest a proportion of their eligible bonus in shares for a period of 
three years, after which matching shares are awarded on a 1:1 ratio, plus dividend equivalents.

Long Term Incentive Plan (LTIP)

Awards of shares under the LTIP are made to the Executive Directors and senior executives at the discretion of the 
Remuneration Committee. They vest three years after grant and are subject to performance criteria. Dividend equivalents 
accrue on vested shares.

Sharesave plan

Options are granted to eligible employees who participate in a designated savings scheme for a three year period. 
Historically they were also granted for a five year period.

Discretionary Share Awards Plan (DSAP)

Under the DSAP, one-off conditional awards are made to individuals to recognise exceptional contributions within the 
business. Awards, which are not subject to performance conditions and under which vested shares do not attract dividend 
roll-up, will normally vest on the third anniversary of the date of grant subject to the participant’s continued employment. 
The limit of an award under the DSAP is capped at 25 per cent of the participant’s salary at the date of grant. Shares used to 
settle awards under the DSAP will be market purchased.

Further details of the schemes including additional criteria applying to Directors and some senior executives are set out in 
the Directors’ Remuneration Report.

Analysis of charge to the consolidated income statement

£ million

Share Matching Scheme

Long Term Incentive Plan

Sharesave Plan

Discretionary Share Awards Plan

2020

2019

4 

13 

2 

1 

20 

9 

12 

1 

1 

23 

The awards are predominantly equity settled. The balance sheet liability in respect of cash settled schemes at 30 September 
2020 was £1.2 million (2019 £0.9 million).

Reconciliation of movements in awards/options

Thousands of shares unless otherwise indicated

Outstanding at 1 October 2019

Granted 

Lapsed/cancelled

Exercised

Outstanding at 30 September 2020

Exercisable at 30 September 2020

Thousands of shares unless otherwise indicated

Outstanding at 1 October 2018

Granted 

Lapsed/cancelled

Exercised

Outstanding at 30 September 2019

Exercisable at 30 September 2019

Share
matching
scheme
awards

783 

297 

(19)

(600)

461 

–

Share
matching
scheme
awards

1,307 

243 

(66)

(701)

783 

–

LTIP
awards

Sharesave
options

DSAP
awards

4,313 

3,187 

(782)

(123)

6,595 

–

1,559 

1,386 

(939)

–

2,006 

147 

94 

2 

(5)

(21)

70 

–

LTIP
awards

Sharesave
options

DSAP
awards

3,014 

2,132 

(677)

(156)

4,313 

–

1,324 

883 

(633)

(15)

1,559 

168 

71 

45 

(5)

(17)

94 

–

2020

Sharesave
weighted
average
exercise
price £

21.21

12.39 

20.81 

25.01 

15.31 

29.62 

2019

Sharesave
weighted
average
exercise
price £

25.03 

17.45 

24.02 

25.05 

21.21 

29.68 

The weighted average Imperial Brands PLC share price at the date of exercise of awards and options was £19.34 (2019: 
£26.06). The weighted average fair value of Sharesave options granted during the year was £2.37 (2019: £3.32).

184

Imperial Brands | Annual Report and Accounts 2020

FINANCIALSSummary of awards/options outstanding at 30 September 2020

Thousands of shares unless otherwise indicated

Share Matching Scheme

2018

2019

2020

Total awards outstanding

Long Term Incentive Plan

2018

2019

2020

Total awards outstanding

Sharesave Plan

2017

2018

2019

2020

Total options outstanding

Discretionary Share Awards Plan

2017

2018

2019

2019

Total options outstanding

Number of 
awards/options 
outstanding

Vesting 
period 
remaining 
in months

Exercise price 
of options 
outstanding £

140 

140 

181 

461 

1,694 

1,896 

3,005 

6,595 

147 

188 

296 

1,375 

2,006 

2 

24 

41 

3 

70 

5 

17 

29 

5 

17 

29 

–

10 

22 

34 

–

11 

17 

17 

n/a

n/a

n/a

n/a

n/a

n/a

29.62 

22.24 

17.45 

12.37 

n/a

n/a

n/a

n/a

The vesting period is the period between the grant of awards or options and the earliest date on which they are exercisable. 
The vesting period remaining and the exercise price of options outstanding are weighted averages. Participants in the 
Sharesave Plan have six months from the maturity date to exercise their option. Participants in the LTIP generally have 
seven years from the end of the vesting period to exercise their option. The exercise price of the options is fixed over the life 
of each option.

Pricing

For the purposes of valuing options to calculate the share-based payment charge, the Black-Scholes option pricing model 
has been used for the Share Matching Scheme, Sharesave Plan, Discretionary Shares Awards Plan and one Long Term 
Incentive Plan with no market conditions. A summary of the assumptions used in the Black-Scholes model for 2020 and 
2019 is as follows

Risk-free interest rate %

Volatility (based on 3 or 5 year history) %

Expected lives of options granted years

Dividend yield %

Fair value £

Share price used to determine exercise price £

Exercise price £

Risk-free interest rate %

Volatility (based on 3 or 5 year history) %

Expected lives of options granted years

Dividend yield %

Fair value £

Share price used to determine exercise price £

Exercise price £

Share 
matching

0.7

29.0

3.00

8.85

14.00

18.25

n/a

Sharesave 

(1.4)

2020

Sharesave 

0.2-(0.4)

33.8-33.9

3.00

8.84

2.39-2.45

15.20-15.26

12.37

2019

DSAP

0.7-1.1

24.5-26.1

24.7-26.3

3.00

6.65 

2.58-3

6.65 

2.37-3.54

15.65-21.72

19.77-21.81

18.69-26.52

17.45 

n/a

Share 
matching 

1.1 

25.0 

3.00

6.65 

21.72 

26.52 

n/a

Market conditions were incorporated into the Monte Carlo method used in determining the fair value of LTIP awards at 
grant date. Assumptions in 2020 and 2019 are given in the following table.

www.imperialbrandsplc.com

185

NOTES TO THE FINANCIAL STATEMENTS CONTINUED

%

Future Imperial Brands share price volatility

Future Imperial Brands dividend yield

Share price volatility of the tobacco and alcohol comparator group

Correlation between Imperial Tobacco and the alcohol and tobacco comparator group

2020

20.0 

–

2019

20.0 

–

14.7-28.3

14.9-65.6

22.1

27.0 

Employee share ownership trusts

The Imperial Tobacco Group PLC Employee and Executive Benefit Trust and the Imperial Tobacco Group PLC 2001 Employee 
Benefit Trust (the Trusts) have been established to acquire ordinary shares in the Company to satisfy rights to shares arising 
on the exercise and vesting of options and awards. The purchase of shares by the Trusts has been financed by a gift of £19.2 
million and an interest free loan of £147.5 million. In addition the Group has gifted treasury shares to the Trusts. None of the 
Trusts’ shares has been allocated to employees or Executive Directors as at 30 September 2020. All finance costs and 
administration expenses connected with the Trusts are charged to the consolidated income statement as they accrue. The 
Trusts have waived their rights to dividends and the shares held by the Trusts are excluded from the calculation of basic 
earnings per share.

Shares held by employee share ownership trusts

Millions of shares 

At 1 October

Gift of shares from Treasury

Distribution of shares held by Employee Share Ownership Trusts

At 30 September

2020

2.8 

–

(0.7)

2.1 

2019

0.7 

3.0 

(0.9)

2.8 

The shares in the Trusts are accounted for on a first in first out basis and comprise nil shares acquired in the open market 
(2019: nil) and 2.1 million (2019: 2.8 million) treasury shares gifted to the Trusts by the Group. There were nil (2019: 3 million) 
shares gifted in the financial year 2020.

28. TREASURY SHARES

Shares purchased under the Group’s buyback programme represent a deduction from equity shareholders’ funds, and are 
only cancelled if the number of treasury shares approaches 10 per cent of issued share capital. During the year the Group 
purchased 5,098,508 shares at a cost of £92 million (2019: 5,230,338 shares at a cost of £108 million) which were immediately 
cancelled. Shares held in treasury do not qualify for dividends.

£ million unless otherwise indicated

At 1 October

Purchase of shares

Cancellation of shares

Gifted to Employee Share Ownership Trusts

At 30 September

Percentage of issued share capital

29. COMMITMENTS

Capital commitments

£ million

Contracted but not provided for:

Property, plant and equipment and software

30. CONTINGENT LIABILITIES

Millions of 
shares (number)

74.3 

5.1 

(5.1)

–

74.3 

7.3

2020

Value

2,183 

92 

(92)

–

2,183 

n/a

Millions of  
shares  
(number)

77.3 

5.2 

(5.2)

(3.0)

74.3 

7.2 

2019

Value

2,183 

108 

(108)

–

2,183 

n/a

2020

2019

187 

179 

Where contingent liabilities are disclosed and not quantified this is because it is not practicable to do so.

186

Imperial Brands | Annual Report and Accounts 2020

FINANCIALSLegal proceedings

The Group is currently involved in a number of legal cases in which claimants are seeking damages for alleged smoking and 
health related effects. In the opinion of the Group’s lawyers, the Group has meritorious defences to these actions, all of which 
are being vigorously contested. Although it is not possible to predict the outcome of the pending litigation, the Directors 
believe that the pending actions will not have a material adverse effect upon the results of the operations, cash flow or 
financial condition of the Group. This assessment of the probability of economic outflows at the year-end is a judgement 
which has been taken by management. Consequently, the Group has not provided for any amounts in respect of these cases 
in the financial statements. For further details see page 90-94 of the Directors’ Report.

Master Settlement Agreement

In the mid 1990s, the Attorneys General of most of the US States filed litigation against the major tobacco manufacturers 
seeking to recover the costs of treating tobacco related illnesses. In November, 1998, the States and the companies entered 
into a comprehensive settlement of these actions known as the Master Settlement Agreement (“MSA”). The parties to the 
MSA included the major US cigarette manufacturers, including Reynolds Tobacco Co, and Lorillard, and 46 US states, the 
District of Columbia and certain US territories and possessions.

Prior to November 1998, these same cigarette manufacturers had settled four other cases which had arisen in Mississippi, 
Florida, Texas and Minnesota (the “Previously Settled States”), by separate agreements with each state. The Previously 
Settled States agreements are referred to as the “State Settlement Agreements”. ITG Brands is currently a party to the MSA 
and the Mississippi State Settlement Agreement only.

By entering into the MSA and State Settlement Agreements the company has the benefit of a release from liability from the 
States’ various historic tobacco product liability claims. The requirements of the tobacco companies as a party to the MSA 
and Mississippi State Settlement Agreement, involves making annual payments which are based on the volume of US 
tobacco sales, and an agreement to abide by certain marketing restrictions. The associated charge under the MSA for the US 
Group companies in the year was £432 million (2019: £425 million). This is recognised within other cost of sales. In addition, 
the amount paid under the Mississippi State Settlement Agreement was £7 million (2019:£7 million) and was also recognised 
in other cost of sales.

Competition authority investigations

The Group is currently co-operating with the Belgian national competition authority in relation to an ongoing competition 
law investigation and is engaged in appealing fines imposed on Group companies by competition authorities through the 
national courts in other relevant countries.

Spain

On 12 April 2019 the Spanish National Commission on Markets and Competition (CNMC) announced penalties against Philip 
Morris Spain, Altadis, JT International Iberia and Logista. Altadis and Logista received fines of €11.4 million and €20.9 million, 
respectively, from the CNMC. According to the decision, Altadis and Logista are alleged to have infringed competition law by 
participating in an exchange of sales volume data between 2008 and February 2017. CNMC considers that this conduct had 
the effect of restricting competition in the Spanish tobacco market. Both companies believe that the arguments made by 
CNMC that define this conduct as anti-competitive are flawed. In June 2019, both Altadis and Logista commenced appeals to 
the CNMC’s Decision and the fines imposed in the Spanish High Court where they believe they will be successful, a decision 
supported by external legal counsel. In September 2019 Altadis and, separately, Logista arranged bank guarantees for the full 
amount of the fines with the result that payment of the fines had been suspended pending the outcome of the appeals. 
Therefore, provision for these amounts is not considered appropriate. Following some delay due to court closures due to 
COVID-19, a hearing to hear oral evidence from the economic experts took place in October 2020 and Imperial will proceed to 
prepare its final written conclusions.

Belgium

On 29 May 2017, the National Competition Authority in Belgium (the BCA) conducted raids at the premises of several 
manufacturers and wholesalers of tobacco products. Since that date, the Group’s subsidiary has responded to various 
information requests as the BCA investigation continues. The BCA may issue a Statement of Objections which would state 
the allegations and provide an opportunity to respond. No fines are imposed at this stage. Given that the allegations against 
the Group’s subsidiary have not yet been articulated, provision for a fine would not be appropriate.

www.imperialbrandsplc.com

187

NOTES TO THE FINANCIAL STATEMENTS CONTINUED

Others

Germany

In late March 2020, a trademark infringement claim was filed against Reemtsma Cigarettenfabriken GmbH (“Reemtsma”) in 
the Hamburg Court by an e-cigarette company. The claim relates to the DAVIDOFF EVOLVED product which was launched 
in Germany in March 2019. The claimant has requested that the court grant an injunction to prevent Reemtsma using 
“EVOLVED” and also determine that Reemtsma provide compensation regarding its use of EVOLVED. A first instance 
decision is expected in 2021.

Morocco – former retirees

A number of cases have been raised against Societe Marocaine des Tabacs SA (SMT) disputing a reduction to retirees’ 
pensions. These cases have been in the courts for a number of years and SMT has successfully defended many of them. 
As the routes to appeal for previous judgements are reaching the final courts available in Morocco there is a possible 
outcome that SMT may owe retirees up to £100 million, although the company remains of the opinion that the case for 
the defence is robust.

31. NET DEBT

The movements in cash and cash equivalents, borrowings, and derivative financial instruments in the year were as follows:

£ million

At 1 October 2019

On adoption of IFRS 16

Reallocation of current 
borrowings from  
non-current borrowings

Cash flow

Accretion of interest 

Change in fair values 

New leases and modifications

Exchange movements

Transferred to held for disposal 
(note 11)

At 30 September 2020

Current 
borrowings

Lease
Liabilities

Non-current 
borrowings

Derivative 
financial 
instruments

Liabilities
from financing
activities

(1,937)

–

(1,340)

1,857 

32 

–

–

(54)

–

(1,442)

–

(326)

–

72 

(7)

–

(32)

(6)

–

(299)

(11,697)

–

1,340 

(1)

–

–

–

148 

–

(10,210)

(622)

–

–

23 

(28)

80 

–

(269)

–

(816)

(14,256)

(326)

–

1,951 

(3)

80 

(32)

(181)

–

(12,767)

Cash 
and cash 
equivalents

2,286 

–

–

(611)

–

–

–

13 

(62)

1,626 

£ million

At 1 October 2018

Reallocation of current borrowings from non-
current borrowings

Cash flow

Accretion of interest 

Change in fair values 

Exchange movements

Transferred to held for disposal (note 11)

Current 
borrowings

Non-current 
borrowings

Derivative 
financial 
instruments

Liabilities
from financing
activities

Cash 
and cash 
equivalents

(2,397)

(9,598)

(679)

(12,674)

775 

(1,656)

2,159 

20 

–

(63)

– 

1,656 

(3,528)

(26)

–

(201)

–

–

117 

39 

(174)

75 

–

(622)

–

(1,252)

33 

(174)

(189)

–

–

1,540 

–

– 

(15)

(14)

(14,256)

2,286 

(11,970)

Total

(11,970)

(326)

–

1,340 

(3)

80 

(32)

(168)

(62)

(11,141)

Total

(11,899)

–

288 

33 

(174)

(204)

(14)

At 30 September 2019

(1,937)

(11,697)

188

Imperial Brands | Annual Report and Accounts 2020

FINANCIALSAnalysis by denomination currency

£ million

Cash and cash equivalents

Total borrowings

Effect of cross currency swaps

Lease liabilities

Derivative financial instruments

Net debt

£ million

Cash and cash equivalents

Total borrowings

Effect of cross currency swaps

Derivative financial instruments

Net debt

Adjusted net debt

GBP

412 

(2,694)

(2,282)

2,666 

384 

(39)

GBP

235 

(2,687)

(2,452)

2,510 

58 

EUR

556 

(3,852)

(3,296)

(4,515)

(7,811)

(190)

EUR

659 

(4,588)

(3,929)

(4,268)

(8,197)

USD

407 

(5,083)

(4,676)

1,368 

(3,308)

(27)

USD

932 

(6,326)

(5,394)

1,432 

(3,962)

Other

251 

(23)

228 

–

228 

(43)

Other

460 

(33)

427 

–

427 

2020

Total 

1,626 

(11,652)

(10,026)

(481)

(10,507)

(299)

(335)

(11,141)

2019

Total 

2,286 

(13,634)

(11,348)

(326)

(11,674)

(296)

(11,970)

Management monitors the Group’s borrowing levels using adjusted net debt which excludes interest accruals and the fair 
value of derivative financial instruments providing commercial hedges of interest rate risk.

£ million

Reported net debt

Accrued interest

Lease liabilities

Fair value of interest rate derivatives

Adjusted net debt

32. RECONCILIATION OF CASH FLOW TO MOVEMENT IN NET DEBT

£ million

(Decrease)/Increase in cash and cash equivalents

Cash flows relating to derivative financial instruments

Repayment of lease liabilities

Increase in borrowings

Repayment of borrowings

Change in net debt resulting from cash flows

Other non-cash movements including revaluation of derivative financial instruments

Transferred to held for disposal (note 11)

Lease liabilities

Exchange movements

Movement in net debt during the year

Opening net debt

Closing net debt

2020

(11,141)

156 

299 

387 

2019

(11,970)

162 

–

432 

(10,299)

(11,376)

2020

(611)

23 

72 

(1,240)

3,096 

1,340 

77 

(62)

(358)

(168)

829 

(11,970)

(11,141)

2019

1,540 

117 

–

(3,699)

2,330 

288 

(141)

(14)

–

(204)

(71)

(11,899)

(11,970)

The increase in borrowings and repayment of borrowings reflect the cashflow movements relating to borrowings 
outstanding at the start and at the end of each financial year; cashflows relating to short term borrowings drawn down and 
repaid within the year are not included in this analysis.

www.imperialbrandsplc.com

189

NOTES TO THE FINANCIAL STATEMENTS CONTINUED

33. NON-CONTROLLING INTERESTS

Material non-controlling interests

Detailed below is the summarised financial information of Logista, being a subsidiary where the non-controlling interest of 
49.99 per cent is considered material to the Group.

Summarised balance sheet

at 30 September

Euro million

Current assets

Current liabilities

Current net assets

Non-current assets

Non-current liabilities

Non-current net assets

Net assets

Summarised statement of comprehensive income

for the year ended 30 September 

Euro million

Revenue

Profit for the year

Other comprehensive income

Total comprehensive income

Summarised cashflow statement

for the year ended 30 September 

Euro million

Cashflows from operating activities

Cashflows from investing activities

Cashflows from financing activities

Net increase in cash and cash equivalents

34. POST BALANCE SHEET EVENTS

Sale of the Premium Cigar Division

2020

6,106 

(6,909)

(803)

1,740 

(421)

1,319 

516 

2020

10,559 

157 

1 

158 

2020

830 

(640)

(188)

2 

2019

5,440 

(6,254)

(814)

1,644 

(309)

1,335 

521

2019

10,148 

165 

(3)

162 

2019

347 

(190)

(150)

7 

On 29 October 2020 the group completed the sale of the Premium Cigar Division for a consideration of €1,198 million. This 
business, excluding La Romana, was classified as an asset held for sale at 30 September 2020. For more details see note 11.

USA

On 13 October 2020 a new Product Liability Litigation (PLL) case was filed against Fontem US and ITG Brands in the US in 
relation to the usage of e-cigarettes and other vaping devices. The case has not been served on either Fontem US or ITG 
Brands by the 17 November 2020 but this action is expected.

35. BREXIT

Following the UK’s exit from the European Union on 31 January 2020, the Group has looked at the potential impacts of the 
UK leaving the transition period on the 31 December 2020 without a substantive trade agreement in place. The key risks 
remain a potential increase in import duties and impact on UK customers; additional risk of tobacco smuggling, inventory 
requirements to ensure supply, impact on consumer confidence, and implications on existing international tax legislation. 
In the event that these are not addressed prior to 31 December 2020, we estimate there could be additional costs of around 
£75 million annually primarily relating to import duties.

36. RELATED UNDERTAKINGS

In accordance with Section 409 of the Companies Act 2006 a full list of subsidiaries, partnerships, associates, and joint 
ventures, the principal activity, the full registered address and the effective percentage of equity owned by the Imperial 
Brands PLC, as at 30 September 2020, are provided in the entity financial statements of Imperial Brands PLC. There are no 
material related parties other than Group companies.

190

Imperial Brands | Annual Report and Accounts 2020

FINANCIALSIMPERIAL BRANDS PLC BALANCE SHEET
AT 30 SEPTEMBER 

£ million

Fixed assets

Investments 

Current Assets

Debtors

Creditors: amounts falling due within one year

Net current assets

Net assets

Capital and reserves

Called up share capital

Capital redemption reserve

Share premium account

Profit and loss account – brought forward

Profit and loss account – profit for the year

Profit and loss account – other movements for year

Total shareholders’ funds

Notes 

2020

2019

iii 

7,968 

7,968 

iv 

v 

vi 

4,364 

6,174 

(44)

4,320 

12,288 

103 

4 

5,833 

8,091 

35 

(1,778)

12,288 

(44)

6,130 

14,098 

103 

4 

5,833 

10,043 

67 

(1,952)

14,098

As permitted by section 408(3) of the Companies Act 2006, the profit and loss account of the Company is not presented. 

The financial statements on pages 191-195 were approved by the Board of Directors on 17 November 2020 and signed on its 
behalf by:

THÉRÈSE ESPERDY 
Chairman 

OLIVER TANT
Director

IMPERIAL BRANDS PLC STATEMENT OF CHANGES IN EQUITY

for the year ended 30 September 2020

£ million

At 1 October 2019

Profit for the year

Total comprehensive income

Transactions with owners

Repurchase of shares

Dividends paid

At 30 September 2020

At 1 October 2018

Profit for the year

Total comprehensive income

Transactions with owners

Repurchase of shares

Dividends paid

At 30 September 2019

Total distributable reserves were £6,339 million (2019 £8,157 million).

Share capital

Share premium 
and capital 
redemption

103 

5,837 

–

–

–

– 

103

103 

–

–

–

–

–

–

–

–

 5,837 

–

–

–

–

103

5,837 

Retained 
Earnings

8,158 

35 

35 

(92)

(1,753)

6,348 

Total Equity

14,098 

35 

35 

(92)

(1,753)

12,288 

67 

67 

(108)

(1,844)

8,158 

67 

67 

(108)

(1,844)

14,098

5,837 

10,043 

15,983 

www.imperialbrandsplc.com

191

 
 
 
 
 
NOTES TO THE FINANCIAL STATEMENTS OF IMPERIAL BRANDS PLC

I. ACCOUNTING POLICIES

Basis of preparation and statement of compliance with FRS 101

The estimates and assumptions that have a significant risk of causing a material adjustment to the carrying amounts of 
assets and liabilities are discussed in note 2 of the Group financial statements for the year ended 30 September 2020.

Imperial Brands PLC (the Company) is the ultimate parent company within the Imperial Brands group (the Group). The 
Company is a public company limited by shares, incorporated in the England and Wales and its principal activity continued 
to be that of holding investments. The Company’s registered number is 3236483 and its registered address is 121 Winterstoke 
Road, Bristol, BS3 2LL. The Company does not have any employees. The Directors of the Group manage the Group’s risks at a 
Group level, rather than at an individual entity level. These risks are detailed in note 2 of the Group’s Annual Report (see 
pages 149-151).

These financial statements were prepared in accordance with the Companies Act 2006 as applicable to Financial Reporting 
Standard 101 Reduced Disclosure Framework (FRS 101), FRS 101 and applicable accounting standards.

The financial statements have been prepared on the historical cost basis, and as a going concern. Historical cost is generally 
based on the fair value of the consideration given in exchange for the assets.

As permitted by section 408(3) of the Companies Act 2006, no separate profit and loss account has been presented for the 
Company.

As permitted by FRS 101, the Company has taken advantage of the disclosure exemptions available in the preparation of the 
financial statements, as detailed below:

•  Paragraph 38 of IAS 1 ‘Presentation of financial statements’ – comparative information requirements in respect of:

(i) 

paragraph 79(a)(iv) of IAS 1;

•  The following paragraphs of IAS 1 ‘Presentation of financial statements’:

(i) 
(ii) 

10(d) – statement of cash flows;
10(f) – a statement of financial position as at the beginning of the preceding period when an entity applied an 
accounting policy retrospectively or makes a retrospective restatement of items in its financial statements, or when 
it reclassifies items in its financial statements;

(iii)  16 – statement of compliance with all IFRS;
(iv)  38A – requirement for minimum of two primary statements, including cash flow statements;
(v)  38B-D – additional comparative information;
(vi)  40A-D – requirements for a third statement of financial position;
(vii)  111 – cash flow information; and
(viii)  134-136 – capital management disclosures;

•  IAS 7 ‘Statement of cash flows’;
•  Paragraph 30 and 31 of IAS 8 ‘Accounting Policies, changes in accounting estimates and errors’ – requirement for the 
disclosure of information when an entity has not applied a new IFRS that has been issued but is not yet effective;

•  Paragraph 17 of IAS 24 ‘Related party disclosures’ – key management compensation;
•  The requirements in IAS 24 ‘Related party disclosures’ to disclose related party transactions entered into between two or 

more members of a group;

•  IFRS 7 ‘Financial Instruments: Disclosures’; and
•  Paragraphs 91 to 99 of IFRS 13 ‘Fair value measurement’ – disclosure of valuation techniques and inputs used for fair value 

measurement of assets and liabilities.

The principal accounting policies, which have been applied consistently are set out below. The Directors do not consider 
there to be any critical accounting estimates or judgements in respect of the Company, see note 2 Critical Accounting 
Estimates and Judgements of the consolidated financial statements for further detail.

192

Imperial Brands | Annual Report and Accounts 2020

FINANCIALSInvestments

Investments held as fixed assets comprise the Company’s investment in subsidiaries and are shown at historic purchase 
cost less any provision for impairment. An annual review of Investments is performed for indicators of impairment. 
If indicators of impairment are identified investments are tested for impairment to ensure that the carrying value of the 
investment is supported by their recoverable amount.

Dividends

Final dividends are recognised as a liability in the period in which the dividends are approved by shareholders, whereas 
interim dividends are recognised in the period in which the dividends are paid. Dividends receivable are recognised as an 
asset when they are approved.

Financial instruments

Receivables held under a hold to collect business model are stated at amortised cost. Receivables held under a hold to sell 
business model, which are expected to be sold via a non-recourse factoring arrangement are separately classified as fair 
value through profit or loss, within trade and other receivables.

The calculation of impairment provisions is subject to an expected credit loss model, involving a prediction of future credit 
losses based on past loss patterns. The revised approach involves the recognition of provisions relating to potential future 
impairments, in addition to impairments that have already occurred. The expected credit loss approach involves modelling 
of historic loss rates, and consideration of the level of future credit risk. Expected loss rates are then applied to the gross 
receivables balance to calculate the impairment provision.

Cash and cash equivalents include cash in hand and deposits held on call, together with other short-term highly liquid 
investments.

Treasury shares

When the Company purchases its own equity share capital (treasury shares), the consideration paid, including any directly 
attributable incremental costs (net of income taxes), is deducted from equity until the shares are reissued or disposed of. 
When such shares are subsequently sold or reissued, any consideration received, net of any directly attributable incremental 
transaction costs and the related income tax effects, increases shareholders’ funds. When such shares are cancelled they 
are transferred to the capital redemption reserve.

Income taxes

Judgement is involved in determining whether the Company is subject to a tax liability or not in line with tax law. Where 
liabilities exist, estimation is often required to determine the potential future tax payments. The Company recognises 
provisions for tax based on estimates of the taxes that are likely to become due. Where the final tax outcome is different 
from the amounts that were initially recorded, such differences will impact the current income tax and deferred tax 
provisions in the period in which such determination is made. 

IFRIC 23 ‘Uncertainty over income tax treatments’

IFRIC 23 ‘Uncertainty over income tax treatments’ was adopted on 1 October 2019. The interpretation clarifies how to apply 
the recognition and measurement requirements in IAS 12 when there is uncertainty over income tax treatments. The 
adoption of this interpretation has not had a material effect on the Company’s net assets or results.

www.imperialbrandsplc.com

193

NOTES TO THE FINANCIAL STATEMENTS OF IMPERIAL BRANDS PLC 
CONTINUED

II. DIVIDENDS

Distributions to ordinary equity holders

£ million

2020

2019

2018

Paid interim of 41.70 pence per share (2019: 62.56 pence, 2018: 122.33 pence)

•  Paid June 2018

•  Paid September 2018

•  Paid December 2018

•  Paid June 2019

•  Paid September 2019

•  Paid December 2019

•  Paid June 2020

•  Paid September 2020

Interim dividend paid

Proposed interim of 48.00 pence per share (2019: 72.00 pence, 2018: nil)

•  To be paid December 2020

Interim dividend proposed

Proposed final of 48.01 pence per share (2019: 72.01 pence, 2018: 65.46 pence)

•  Paid March 2019

•  Paid March 2020

•  To be paid March 2021

Final dividend

Total ordinary share dividends of 137.71 pence per share (2019: 206.57 pence, 2018: 187.79 pence)

– 

– 

– 

– 

– 

– 

197 

197 

394 

453 

453 

– 

– 

454 

454 

1,301 

– 

– 

– 

298 

298 

679 

– 

– 

271 

271 

624 

– 

– 

–

– 

– 

1,275 

1,166 

– 

– 

– 

680 

– 

680 

1,955 

– 

– 

624 

– 

– 

624 

1,790

The third interim dividend for the year ended 30 September 2020 of 48.00 pence per share amounts to a proposed dividend 
of £453 million, which will be paid in December 2020.

The proposed final dividend for the year ended 30 September 2020 of 48.01 pence per share amounts to a proposed 
dividend payment of £454 million in March 2021 based on the number of shares ranking for dividend at 30 September 2020, 
and is subject to shareholder approval. If approved, the total dividend paid in respect of 2020 will be £1,301 million 
(2019: £1,955 million). The dividend paid during 2020 is £1,753 million (2019: £1,844 million).

III. INVESTMENTS

Cost of shares in Imperial Tobacco Holdings (2007) Limited

£ million

At 1 October 

At 30 September

2020

7,968 

7,968 

2019

7,968 

7,968 

The Directors believe that the carrying value of the investments is supported by their underlying net assets.

A list of the subsidiaries of the Company is shown on pages 196-211.

IV. DEBTORS

£ million

Amounts owed from Group undertakings

2020

4,364 

2019

6,174 

Amounts owed from Group undertakings are unsecured, interest bearing, have no fixed date for repayment and are 
repayable on demand.

V. CREDITORS: AMOUNTS FALLING DUE WITHIN ONE YEAR

£ million

Amounts owed by Group undertakings

Cash at bank and in hand

Other creditors

2020

2019

35 

2 

7 

44 

35 

2 

7 

44 

Amounts owed by Group undertakings are unsecured, interest bearing, have no fixed date for repayment and are repayable 
on demand.

194

Imperial Brands | Annual Report and Accounts 2020

FINANCIALSVI. CALLED UP SHARE CAPITAL

£ million

Authorised, issued and fully paid 1,020,697,238 ordinary shares of 10p each (2019: 1,025,795,746)

2020

103 

2019

103 

During the year 5,098,508 shares (2019: 5,230,338 shares) were repurchased and immediately cancelled, increasing the 
Capital Redemption reserve.

On 6 March 2014, 31,942,881 shares held in Treasury were cancelled creating the Capital Redemption reserve, and between 
September 2017 and December 2017, 4,973,916 shares were cancelled increasing this reserve.

VII. RESERVES

As permitted by section 408(3) of the Companies Act 2006, the profit and loss account of the Company is not presented. The 
profit attributable to shareholders, dealt with in the financial statements of the Company, is £35 million (2019: £67 million).

Treasury shares

Shares purchased under the Group’s buyback programme represent a deduction from equity shareholders’ funds, and are 
only cancelled if the number of treasury shares approaches 10 per cent of issued share capital. During the year the Group 
purchased 5,098,508 shares at a cost of £92 million (2019: 5,230,338 shares at a cost of £108 million) which were immediately 
cancelled. Shares held in treasury do not qualify for dividends.

£ million unless otherwise indicated

At 1 October

Purchase of shares

Cancellation of shares

Gifted to Employee Share Ownership Trusts

At 30 September

Percentage of issued share capital

VIII. GUARANTEES

Millions of 
shares (number)

74.3 

5.1 

(5.1)

–

74.3 

7.3 

2020

Value

2,183 

92 

(92)

–

2,183 

n/a

Millions of  
shares  
(number)

77.3 

5.2 

(5.2)

(3.0)

74.3 

7.2 

2019

Value

2,183 

108 

(108)

–

2,183 

n/a

The Company provides guarantees to a number of subsidiaries under section 479A of the Companies Act 2006, whereby the 
subsidiaries, incorporated in the UK and Ireland, are exempt from the requirements of the Act relating to the audit of 
individual accounts for the financial year ending 30 September 2020. See note 1 Accounting Policies of the consolidated 
financial statements for further details.

The Company has guaranteed various committed and uncommitted borrowings facilities and liabilities of certain UK 
and overseas undertakings, including Dutch and Irish subsidiaries. As at 30 September 2020, the amount guaranteed is 
£18,620 million (2019: £19,272 million).

The guarantees include the Dutch subsidiaries, all of which are included in the consolidated financial statements as at 
30 September 2020 and which, in accordance with Book 2, Article 403 of The Netherlands Civil Code, do not file separate 
financial statements with the Chamber of Commerce. Under the same article, the Company has issued declarations to 
assume any and all liabilities for any and all debts of the Dutch subsidiaries.

Many of the committed revolving credit facilities remain undrawn as at 30 September 2020 but the maximum potential 
exposure under each facility has been included due to the ongoing commitment, only drawn utilised balances have been 
included for facilities that are uncommitted in nature.

The guarantees also cover the Irish subsidiaries, all of which are included in the consolidated financial statements as at 
30 September 2020. The Irish companies, namely John Player & Sons Limited, have therefore availed themselves of the 
exemption provided by section 17 of the Irish Companies (Amendment) Act 1986 in respect of documents required to be 
attached to the annual returns for such companies.

The Company has also provided a parent guarantee to the Imperial Tobacco Pension Trustees Ltd, the main UK pension scheme.

The Directors have assessed the fair value of the above guarantees and do not consider them to be material. They have 
therefore not been recognised on the balance sheet.

IX. RELATED PARTY DISCLOSURES

Details of Directors’ emoluments and interests are provided within the Directors’ Remuneration Report. The Directors 
Remuneration Report, on pages 96-123 includes details on salary, benefits, pension and share plans. These disclosures form 
part of the financial statements.

www.imperialbrandsplc.com

195

RELATED UNDERTAKINGS

RELATED UNDERTAKINGS

In accordance with Section 409 of the Companies Act 2006 a full list of subsidiaries, partnerships, associates, and joint 
ventures, the principal activity, the country of incorporation and the effective percentage of equity owned, as at 
30 September 2020 are disclosed below. With the exception of Imperial Tobacco Holdings (2007) Limited, which is 
wholly owned by the Company, none of the shares in the subsidiaries is held directly by the Company.

SUBSIDIARIES: REGISTERED IN ENGLAND AND WALES, WHOLLY OWNED

Name

Altadis New Co Limited

Attendfriend Limited

British Tobacco Company Limited

Congar International UK Limited

Hypofill Limited

Imperial Brands Enterprise Finance Limited

Imperial Brands Finance PLC

Imperial Brands Ventures Holdings Limited

Imperial Brands Ventures Limited

Imperial Investments Limited

Imperial Tobacco Altadis Limited

Imperial Tobacco Capital Assets (1)

Imperial Tobacco Capital Assets (2)

Imperial Tobacco Capital Assets (3)

Imperial Tobacco Capital Assets (4)

Imperial Tobacco Group Limited

Imperial Tobacco Holdings (1) Limited(iv)

Imperial Tobacco Holdings (2007) Limited(iv)

Imperial Tobacco Holdings Limited

Imperial Tobacco Initiatives

Imperial Tobacco International Limited

Imperial Tobacco Lacroix Limited

Imperial Tobacco Limited

Imperial Tobacco Overseas (Polska) Limited

Imperial Tobacco Overseas Holdings (1) Limited(viii)

Imperial Tobacco Overseas Holdings (2) Limited

Imperial Tobacco Overseas Holdings (3) Limited

196

Imperial Brands | Annual Report and Accounts 2020

Principal activity and registered address

Dormant 
121 Winterstoke Road, Bristol, BS3 2LL, England

Dormant 
121 Winterstoke Road, Bristol, BS3 2LL, England

Dormant 
121 Winterstoke Road, Bristol, BS3 2LL, England

Dormant 
121 Winterstoke Road, Bristol, BS3 2LL, England

Dormant 
Wellington House, Physics Road, Speke, Liverpool, L24 9HP, 
England

Provision of treasury services to other Group companies 
121 Winterstoke Road, Bristol, BS3 2LL, England

Provision of treasury services to other Group companies 
121 Winterstoke Road, Bristol, BS3 2LL, England

Holding investments in subsidiary companies 
121 Winterstoke Road, Bristol, BS3 2LL, England

Holding investments in subsidiary companies 
121 Winterstoke Road, Bristol, BS3 2LL, England

Dormant 
121 Winterstoke Road, Bristol, BS3 2LL, England

Dormant 
121 Winterstoke Road, Bristol, BS3 2LL, England

Dormant 
121 Winterstoke Road, Bristol, BS3 2LL, England

Provision of finance to other Group companies 
121 Winterstoke Road, Bristol, BS3 2LL, England

Dormant 
121 Winterstoke Road, Bristol, BS3 2LL, England

Dormant 
121 Winterstoke Road, Bristol, BS3 2LL, England

Dormant 
121 Winterstoke Road, Bristol, BS3 2LL, England

Holding investments in subsidiary companies 
121 Winterstoke Road, Bristol, BS3 2LL, England

Holding investments in subsidiary companies 
121 Winterstoke Road, Bristol, BS3 2LL, England

Holding investments in subsidiary companies 
121 Winterstoke Road, Bristol, BS3 2LL, England

Dormant 
121 Winterstoke Road, Bristol, BS3 2LL, England

Export and marketing of tobacco products 
121 Winterstoke Road, Bristol BS3 2LL England

Dormant 
121 Winterstoke Road, Bristol, BS3 2LL, England

Manufacture, marketing and sale of tobacco products in the UK 
121 Winterstoke Road, Bristol BS3 2LL England

Holding investments in subsidiary companies 
121 Winterstoke Road, Bristol, BS3 2LL, England

Holding investments in subsidiary companies 
121 Winterstoke Road, Bristol, BS3 2LL, England

Holding investments in subsidiary companies 
121 Winterstoke Road, Bristol, BS3 2LL, England

Dormant 
121 Winterstoke Road, Bristol, BS3 2LL, England

FINANCIALSName

Principal activity and registered address

Imperial Tobacco Overseas Holdings (4) Limited

Imperial Tobacco Overseas Holdings Limited

Imperial Tobacco Overseas Limited(x)

Holding investments in subsidiary companies 
121 Winterstoke Road, Bristol, BS3 2LL, England

Holding investments in subsidiary companies 
121 Winterstoke Road, Bristol, BS3 2LL, England

Holding investments in subsidiary companies 
121 Winterstoke Road, Bristol, BS3 2LL, England

Imperial Tobacco Pension Trustees (Burlington House) 
Limited

Dormant 
121 Winterstoke Road, Bristol, BS3 2LL, England

Imperial Tobacco Pension Trustees Limited(iv)

Imperial Tobacco Ventures Limited

ITG Brands Limited

Joseph & Henry Wilson Limited

Nerudia Limited

Nerudia Trading Limited

Nerudia Consulting Limited

Nerudia Compliance Limited

La Flor de Copan UK Limited

Park Lane Tobacco Company Limited

Rizla UK Limited

Sensus Investments Limited

Sinclair Collis Limited (iv)

Tabacalera de Garcia UK Limited

Dormant 
121 Winterstoke Road, Bristol, BS3 2LL, England

Holding investments in subsidiary companies 
121 Winterstoke Road, Bristol, BS3 2LL, England

Holding investments in subsidiary companies 
121 Winterstoke Road, Bristol, BS3 2LL, England

Licencing rights for the manufacture and sale of tobacco 
products 
121 Winterstoke Road, Bristol BS3 2LL England

Research and development of e-vapour products 
Wellington House, Physics Road, Speke, Liverpool, L24 9HP, 
England

In Liquidation 
The offices of BDO LLP, Two Snowhill Birmingham, B4 6GA, 
England

Research and development of e-vapour products 
Wellington House, Physics Road, Speke, Liverpool, L24 9HP, 
England

In Liquidation 
The offices of BDO LLP, Two Snowhill Birmingham, B4 6GA, 
England

Holding investments in subsidiary companies 
121 Winterstoke Road, Bristol, BS3 2LL, England

Dormant 
121 Winterstoke Road, Bristol, BS3 2LL, England

Entity ceased trading 
121 Winterstoke Road, Bristol, BS3 2LL, England

Dormant 
Wellington House, Physics Road, Speke, Liverpool, L24 9HP, 
England

In Liquidation 
The offices of BDO LLP, Two Snowhill Birmingham, B4 6GA, 
England

Holding investments in subsidiary companies 
121 Winterstoke Road, Bristol, BS3 2LL, England

www.imperialbrandsplc.com

197

RELATED UNDERTAKINGS CONTINUED

SUBSIDIARIES: INCORPORATED OVERSEAS, WHOLLY OWNED

Name

Country of incorporation 

Principal activity and registered address

1213509 B.C. Limited

Canada

800 JR Cigar Inc

United States of America

Altadis Canarias SAU(ii)

Spain

Altadis Holdings USA Inc

United States of America

Altadis Management Services 
Corporation

United States of America

Altadis Mayotte SAS

France, Mayotte Island

Altadis Middle East FZCO

United Arab Emirates

Altadis Ocean Indien SAS

France (La Reunion Island)

Altadis Retail Corporation

United States of America

Altadis S.A.U.

Spain

Altadis Shade Company LLC

United States of America

Altadis U.S.A. LLC

United States of America

Holding investments in subsidiary companies 
Suite 1700, Park Place, 666 Burrard Street, Vancouver, BC. 
V6C 2X8, Canada

Holding investments in subsidiary companies 
301 Route 10 East, Whippany, New Jersey, 07981, USA

Marketing and sale of tobacco products in the Canary Islands 
C/Comandante Azcarraga 5, Madrid, 28016, Spain

Holding investments in subsidiary companies 
5900 North Andrews Avenue, Ste. 1100, Fort Lauderdale, FL, 
33309, USA

Trademark service company 
5900 North Andrews Avenue, Ste. 1100, Fort Lauderdale, FL, 
33309 USA

Sales and distribution of tobacco products in Mayotte Island 
C/o SOMACO, BP 15 – Mamoudzou, 97600, Mayotte

Sales and marketing of tobacco products in the Middle East 
P.O. Box. No. 261718, Jebel Ali Free Zone, Dubai, 261718, 
United Arab Emirates

Sales and distribution of tobacco products in la Reunion 
Island 
ZI n° 2 – BP 256 – 97457 Saint Pierre Cedex, La Reunion

Trademark owner 
300 Delaware Avenue, Ste. 1230, Wilmington, DE, 19801, USA

Manufacture, sales and distribution of tobacco products in 
Spain 
C/Comandaute Azcarraga 5, Madrid 28016, Spain

Manufacture and sale of tobacco products in the USA 
217 Shaker Road, Somers, CT, 06071, USA

Dormant 
c/o Corporation Service Company, 251 Little Falls Drive, 
Wilmington, Delaware. 19808. USA

Athena IP 
Vermogensverwaltungs GmbH 

Germany

Davidoff cigarette trademark owner 
Max-Born-Straße 4, Hamburg, 22761, Germany

AUSA Premium Cigar Holdings 
inc

United States of America

Cacique, SA – Comércio, 
Importaçao e Exportaçao 

Brazil

Casa Blanca Inc

United States of America

Casa de Montecristo Inc

United States of America

Casa de Montecristo FL LLC

United States of America

Casa de Montecristo TN LLC

United States of America

Casa de Montecristo TX LLC

United States of America

CBHC Inc 

United States of America

Cigar Savor Enterprises LLC

United States of America

Commonwealth Brands Inc 

United States of America

Commonwealth-Altadis, Inc

United States of America

198

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Holding investments in subsidiary companies 
c/o Corporation Service Company, 251 Little Falls Drive, 
Wilmington, Delaware. 19808. USA

Dormant 
Rua Marechal Deodoro, 690 – Centro Arapiraca, Alagoas, 
Brazil

Restaurant 
301 Route 10 East, Whippany, New Jersey, 07981, USA

Retail 
Corporation Service Company, 2711 Centerville Road, Suite 
400, City of Wilmington, County of New Castle, DE, 19808, USA

Retail 
C/o ~Corporation Service Company, 1201 Hayes Street, 
Tallahassee Florida 32301, USA

Retail 
CSC, 2908 Poston Avenue, Nashville, TN 37203, USA

Retail 
Corporate Service Company, 211 E. 7th Floor, Suite 260, 
Austin, Texas, TX 78701, USA

Dormant 
5900 North Andrews Avenue, Ste. 1100, Fort Lauderdale, FL, 
33309 USA

Manufacture of tobacco products 
5900 North Andrews Avenue, Ste. 1100, Fort Lauderdale, FL, 
33309 USA

Manufacture and sale of tobacco products in the USA 
714 Green Vally Road Greensboro, NC27408 USA

Sales and distribution of tobacco products in the USA 
5900 North Andrews Avenue, Ste. 1100, Fort Lauderdale, FL, 
33309 USA

FINANCIALSName

Country of incorporation 

Principal activity and registered address

Congar International Corp 
(Delaware)

United States of America

Connecticut Shade Corporation United States of America

Consolidated Cigar Holdings 
Inc(vii)

United States of America

Coralma International SAS 

France

Cuban Cigar Brands BV(v)

Netherlands Antilles

Direct Products Inc (Inactive)

United States of America

Dunkerquoise des Blends SAS  France

East Side Cigar, Inc

United States of America

Ets L Lacroix Fils NV/SA 

Belgium

Fontem (Beijing) Technology 
Solutions Limited(i)

People’s Republic of China

Fontem Canada Limited(vii)

Canada

Fontem Holdings 1 B.V.

The Netherlands

Fontem Holdings 2 B.V.

The Netherlands

Fontem Holdings 3 B.V.

The Netherlands

Fontem Holdings 4 B.V.

The Netherlands

Fontem Holdings B.V.

The Netherlands

Manufacturing and distribution of mass market cigars 
Road 14, Km. 72.2, Ave. Antonio R. Barcelo, Cayey, DE, PR 
00736, USA

Holding investments in subsidiary companies 
5900 North Andrews Avenue, Ste. 1100, Fort Lauderdale, FL, 
33309 USA

Holding investments in subsidiary companies 
5900 North Andrews Avenue, Ste. 1100, Fort Lauderdale, FL, 
33309, USA

Holding investments in subsidiary companies 
143 bd Romain Rolland, Cedex 14, Paris, 75685, France

Trademark owner 
N.V. Fides, 15 Pietermaai, Curaçao, Netherlands Antilles

Holding investments in subsidiary companies 
5900 North Andrews Avenue, Ste. 1100, Fort Lauderdale, FL, 
33309, USA

Tobacco processing 
143 bd Romain Rolland, Cedex 14, Paris, 75685, France

Production and distribution of cigars 
Corporate Service Company, 80 State St, Albany, NY12207-
2543, USA

Manufacture and sale of tobacco products in Belgium 
Sint-Bavostraat 66, 2610 Wilrijk, Belgium

Research and development 
Room 201, Floor 2, Building 6, Yuan Dong science and 
technology park, 6 Hepingli North Street, Dong Cheng 
District, Beijing, 100013, China

Import and distribution of tobacco and tobacco related 
products in Canada 
Suite 200, 389 Connell Street, Woodstock, NB, E7M 5G5, 
Canada

Holding investments in subsidiary companies 
Radarweg 60, Amsterdam, 1043 NT, The Netherlands

Holding investments in subsidiary companies 
Radarweg 60, Amsterdam, 1043 NT, The Netherlands

Holding investments in subsidiary companies 
Radarweg 60, Amsterdam, 1043 NT, The Netherlands

Holding investments in subsidiary companies 
Radarweg 60, Amsterdam, 1043 NT, The Netherlands

Holding investments in subsidiary companies 
Radarweg 60, Amsterdam, 1043 NT, The Netherlands

Fontem US, LLC.

United States of America

Sales and marketing of tobacco products in the US 
Suite 350, 1100 South Tryon Road, Charlotte, NC28203, USA

Fontem Ventures B.V.

The Netherlands

Huotraco International Limited Cambodia

Imperial Brands Columbia SAS Columbia

Imperial Brands Finance 
France SAS

Imperial Brands Finance 
Netherlands B.V. 

France

The Netherlands

Imperial Brands Finland Oy

Finland

Imperial Brands Global Duty 
Free & Export S.L.

Spain

Imperial Brands Holdings 
International B.V.

The Netherlands

Holding investments in subsidiary companies 
Radarweg 60, Amsterdam, 1043 NT, The Netherlands

Production and marketing of tobacco products 
No 299, Preah Ang Duong Street, Sangkat Wat Phnom, 
Khan Daunh Penh, Phnom Penh, Cambodia

Import and distribution of tobacco and tobacco related 
products in Columbia 
TV21 No.98 05, Bogota D.C. Columbia

Provision of finance to other Group companies 
143 bd Romain Rolland, Cedex 14, Paris, 75685, France

Provision of finance to other Group companies 
Slachtedijk 28a, 8501 ZA, Joure, Netherlands

Sales and marketing of tobacco products in Finland 
Poikluomantie 1-3, Piispanristi, 20760, Finland

Sale and export of duty-free tobacco products 
C/Comandaute Azcarraga 5, Madrid 28016, Spain

Provision of finance to other Group companies 
Slachtedijk 28a, 8501 ZA, Joure, Netherlands

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199

RELATED UNDERTAKINGS CONTINUED

Name

Country of incorporation 

Principal activity and registered address

Imperial Brands Japan 
Kabushiki Kaisha

Imperial Finance Ireland 
Limited

Japan

Ireland

Imperial Finance Malta Ltd

Malta

Imperial Nominees Limited(ii)

New Zealand

Imperial Tobacco (Asia) Pte. 
Ltd.,

Imperial Tobacco (Beijing) 
Limited(i)

Singapore

People’s Republic of China

Imperial Tobacco Australia 
Limited

Australia

Sales and marketing of tobacco products in Japan 
The Okura Prestige Tower, 10th Floor, 2-10-4 Toranoomon, 
Minato-ku, Tokyo 105-0001, Japan

Provision of finance to other Group companies 
21 Beckett Way, Park West, Nangor Road, Dublin, 12, Ireland

Aragon House Business Centre, St. George’s Park, St. 
Julians, Malta 

Trustee Company 
124-130, Richmond Street, Petone, Wellington, New Zealand

Trading of tobacco related products 
80 Robinson Road, #02-00, 068898, Singapore

Holding investments in subsidiary companies 
1201 Building, 12 Futong West Street, Chaoyang District, 
Beijing, , China

Sales and marketing of tobacco products in Australia 
John Player Special House, Level 4, 4-8 Inglewood Place, 
Norwest, NSW 2153, Australia

Imperial Tobacco Austria 
Marketing Service GmbH 

Austria

Marketing of tobacco products in Austria 
Zieglergasse 6, A-1070 Vienna, Austria

Imperial Tobacco BH doo(i)

Bosnia-Herzegovina

Imperial Tobacco Brasil 
Comércio de Produtos de 
Tabaco Ltda. 

Brazil

Imperial Tobacco Bulgaria 
EOOD(i)

Bulgaria

Imperial Tobacco CR s.r.o. 

Czech Republic

Imperial Tobacco Distribution 
EOOD(i)

Bulgaria

Imperial Tobacco Distribution 
Romania srl

Romania

Imperial Tobacco EFKA 
Management GmbH 

Germany

Imperial Tobacco España, S.L.U. Spain

Imperial Tobacco Estonia OÜ

Estonia

Imperial Tobacco Germany 
Finance GmbH 

Germany

Imperial Tobacco Hellas S.A.

Greece

Marketing and distribution of tobacco products in Bosnia 
Adema Buce, Sarajevo, 71000, Bosnia & Herzegovina

Co-ordinating and monitoring of WEST license 
productions and distribution of tobacco products 
5th andar (floor), Av. Brig. Faria Lima 3.729, itaim Bib, Sao 
Paolo, 04538-905, Brazil

Manufacture and sale of tobacco products in Bulgaria 
15 Henrih Ibsen str, Floor 4, Office 4, Sofia, 1407, Bulgaria

Sales and marketing of tobacco products in the Czech 
Republic 
Radlicka 14, Prague 5, 150 00, Czech Republic

Marketing and distribution of tobacco products in Bulgaria 
15 Henrih Ibsen str, Floor 4, Office 4, Sofia, 1407, Bulgaria

Marketing and distribution of tobacco products in 
Romania 
Nicolae Canea Street no. 140-160, EOS Business Park, 1st 
Floor North, 2nd District, Bucharest, Romania

Manufacture of tobacco products in Germany 
Max-Born-Straße 4, Hamburg, 22761, Germany

Holding investments in subsidiary companies 
C/Comandaute Azcarraga 5, Madrid 28016, Spain

Sales of tobacco products 
A. H. Tammsaare tee 47, Tallinn 11316, Estonia

Holding investments in subsidiary companies 
Max-Born-Straße 4, Hamburg, 22761, Germany

Sales and marketing of tobacco products in Greece 
300 Klisthenous Str, 15344 Gerakas, Attikis, Athens, Greece

Imperial Tobacco Holdings 
(Netherlands) B.V.

Imperial Tobacco Holdings 
International B.V. 

The Netherlands

The Netherlands

Provision of finance to other Group companies 
Slachtedijk 28a, 8501 ZA, Joure, Netherlands

Provision of finance to other Group companies 
Slachtedijk 28a, 8501 ZA, Joure, Netherlands

Imperial Tobacco Intellectual 
Property Limited 

Ireland

Imperial Tobacco International 
GmbH

Germany

Imperial Tobacco Ireland 
Unlimited Company(v)

Ireland

Imperial Tobacco Italia S.r.l.

Italy

Imperial Tobacco Italy S.r.l.,

Italy

Ownership of trademarks 
21, Beckett Way, Park West, Nangor Road, Dublin, 12, Ireland

Export and marketing of tobacco products 
Max-Born-Straße 4, Hamburg, 22761, Germany

Dormant 
6th Floor, 2 Grand Canal Square, Dublin 2, Ireland

Sales and marketing of tobacco products in Italy 
Via Luca Passi 22, Roma, 00166, Italy

Holding investments in subsidiary companies 
Via Luca Passi 22, Roma, 00166, Italy

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Imperial Brands | Annual Report and Accounts 2020

FINANCIALSName

Country of incorporation 

Principal activity and registered address

Imperial Tobacco Kyrgyzstan 
LLC(i)

Kyrgyzstan

Imperial Tobacco 
Magyarország 
Dohányforgalmázo Kft 
(Imperial Tobacco Hungary)

Hungary 

Imperial Tobacco Management 
Luxembourg sarl

Luxembourg

Imperial Tobacco Marketing 
Sdn Bhd

Malaysia

Imperial Tobacco New Zealand 
Limited 

New Zealand

Imperial Tobacco Norway AS

Norway

Imperial Tobacco Polska 
Manufacturing SA

Poland

Imperial Tobacco Polska S.A.

Poland

Imperial Tobacco Portugal 
SSPLC 

Imperial Tobacco Production 
Ukraine(i)

Imperial Tobacco Sales & 
Marketing LLC 

Imperial Tobacco SCG doo 
Beograd(i)

Imperial Tobacco Sigara ve 
Tutunculuck Sanayi Ve Ticaret 
A.S.

Portugal

Ukraine

Russia

Serbia

Turkey

Imperial Tobacco Slovakia a.s. Slovak Republic

Imperial Tobacco Taiwan Co 
Limited

Taiwan

Imperial Tobacco Taiwan 
Manufacturing Company 
Limited 

Imperial Tobacco Tutun 
Urunleri Satis Ve Pazarlama 
A.S. 

Taiwan

Turkey

Imperial Tobacco Ukraine(i)

Ukraine

Marketing and distribution of tobacco products in 
Kyrgyzstan 
115, Ibraimov Street, 10th Floor, Business Center ‘Asyl-
Tash’, Bishkek, 720021, Kyrgyzstan

Sales and marketing of tobacco products in Hungary 
Váci út 141, 1138, Budapest, Hungary

Holding investments in subsidiary companies 
56 Rue Charles Martel, L-2134, Luxembourg

Trading of tobacco products 
Symphony Corporatehouse SdnBhd, Level 8 Symphony 
House, Block D13, Pusat Dagangan Dana 1, Jalan PJU 1A/46, 
47301 Petaling Jaya, Selangor Darul Ehsan, Malaysia

Manufacture and sale of tobacco products in New Zealand 
124-130, Richmond Street, Petone, Wellington, New Zealand

Sales and marketing of tobacco products in Norway 
Ryensvingen 2-4, 0680, Oslo, Norway

Manufacture of tobacco products in Poland 
Ul. Tytoniowa 2/6, Radom, 26-600, Poland

Manufacture and sale of tobacco products in Poland 
Jankowice, ul. Przemyslowa 1, Pl-62-080, Tarnowo-
Podgome, Poland

Advertising and support management 
144, 7 DT, Avenida da Liberdade, Lisbon, Portugal

Manufacture of tobacco products in Ukraine 
ul. Akademika Zabolotnogo, 35, 03026, Kiev, Ukraine

Sales and marketing of tobacco products in Russia 
Degtjarnyi pereulok 4-1, 125009 Moskau, Russian Federation

Marketing and distribution of tobacco products in Serbia 
Milutina Milankovica 11a, Novi Beograd, Serbia

Manufacture of tobacco products in Turkey 
Kecilikoy OSB, Mah Ahmet Tutuncuoglu Cad. No.11, 45030 
Yunusemre, Manisa, Turkey

Sales and marketing of tobacco products in the Slovak 
Republic 
7A Galvaniho, 824 53 Bratislava, Slovakia

Sales and marketing of tobacco products in Taiwan 
6F1-2 No.2 Sec. 3, Minsheng E road, Zhongshen District, 
Taipei, Taiwan, Province of China

Manufacture of tobacco products in Taiwan 
No 8 Cyunyi Road, Jhunan, MiaoLi County 350, Taiwan 
Province of China

Sales and marketing of tobacco products in Turkey 
Kecilikoy OSB, Mah Ahmet Tutuncuoglu Cad. No.11, 45030 
Yunusemre, Manisa, Turkey

Sales and marketing of tobacco products in Ukraine 
ul. Akademika Zabolotnogo, 35, 03026, Kiev, Ukraine

Imperial Tobacco US Holdings 
BV 

The Netherlands

Holding investments in subsidiary companies 
Slachtedijk 28a, 8501 ZA, Joure, Netherlands

Imperial Tobacco Volga LLC(i)

Russia

Imperial Tobacco West Africa 
SAS(i)

Cote D’Ivoire

Imperial Tobacco Yaroslavl 
CJSC(i)

Russia

Imperial Tobacco Zagreb doo(i) Croatia

IMPTOB South Africa (Pty) 
Limited

South Africa

Manufacture of tobacco products in Russia 
ul.Tomskaja 7, 400048 Volgograd, Russian Federation

Holding investments in subsidiary companies 
Cocody-Nord, Quartier Gendarmerie, TF 5937, 01 B.P. 724 
Abidjan

Manufacture of tobacco products in Russia 
22, Pobedy St., 150040 Yaroslavl, 150040, Russian Federation

Marketing and distribution of tobacco related products in 
Croatia 
Gradičanska 30, Zagreb, HR-10000, Croatia

Provision of services to other Group companies 
Suite 107, Beacon Rock, 21 Lighthouse Road, Umhlanga 
4319, South Africa

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RELATED UNDERTAKINGS CONTINUED

Name

Country of incorporation 

Principal activity and registered address

International Marketing 
Promotional Services Limited

Nigeria

ITB Corporation Limited

Bahamas

ITB Corporation y Cia. S.R.C

Spain

ITG Brands Holdco LLC

United States of America

ITG Brands, LLC

United States of America

ITG Cigars Inc

United States of America

ITG Holdings USA Inc(ix)

United States of America

ITI Cigars SL

Spain

ITL Pacific (HK) Limited 

Hong Kong

J & R Tobacco (New Jersey) 
Corp

United States of America

JAW-Invest Oy 

Finland

John Player & Sons Limited 

Ireland

John Player Ireland Pension 
Trustee Limited

Ireland

JR Cigar (DC) Inc

United States of America

JR Cigars.com, Inc.

United States of America

JR Mooresville, Inc

United States of America

JR Tobacco NC, Inc

United States of America

JR Tobacco of America Inc

United States of America

JR Tobacco of Burlington Inc

United States of America

JR Tobacco of Michigan Inc

United States of America

JR Tobacco Outlet Inc

United States of America

JSNM SARL

France

La Flor de Copan Honduras SA Honduras (CA)

MYBLU Spain S.L.

Spain

Los Olvidados SRL

Dominican Republic

Max Rohr, Inc

United States of America

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Imperial Brands | Annual Report and Accounts 2020

Sales and marketing and of tobacco products in Nigeria 
13 A, Dapo Solanke Close – Lekki Phase 1, Lagos, Nigeria

Trademark owner 
Building of the Canadian Imperial Bank of Commerce, 
Shirley Street, Nassau, Bahamas

Trademark owner 
Calle Antonio Maura numero 9, Madrid, 28014, Spain

Holding investments in subsidiary companies 
714, Green Valley Road, Greensboro, NC 27408, USA

Marketing and distribution of tobacco products in the USA 
714, Green Valley Road, Greensboro, NC 27408, USA

Manufacture and sale of cigars in the USA 
2601 Tampa East Blvd, Tampa Florida FL33619-8306, USA

Holding investments in subsidiary companies 
C/o The Corporation Trust Co, 1209 Orange Street, City of 
Wilmington, County of Newcastle, DE 19801, USA

Holding investments in subsidiary companies 
C/Comandaute Azcarraga 5, Madrid 28016, Spain

Manufacture and sale of tobacco and tobacco related 
products 
Room 3907-08, 39th Floor, Hopewell Centre, 183 Queens 
Road East, Wanchai, Hong Kong

Sales of tobacco and tobacco related products 
301 Route 10 East, Whippany, New Jersey, 07981, USA

Trademark owner 
Poikluomantie 1-3, Piispanristi, 20760, Finland

Sales and marketing of tobacco products in the Republic of 
Ireland 
21, Beckett Way, Park West, Nangor Road, Dublin, 12, Ireland

Trustee Company 
21, Beckett Way, Park West, Nangor Road, Dublin, 12, Ireland

Sales of tobacco and tobacco related products 
301 Route 10 East, Whippany, New Jersey, 07981, USA

Sales of tobacco and tobacco related products 
405 East Market Street, P.O. Drawer 1960, Smithfield, North 
Carolina, 27577, USA

Sales of tobacco and tobacco related products 
405 East Market Street, P.O. Drawer 1960, Smithfield, North 
Carolina, 27577, USA

Sales of tobacco and tobacco related products 
405 East Market Street, P.O. Drawer 1960, Smithfield, North 
Carolina, 27577, USA

Sales of tobacco and tobacco related products 
327, Hillsborough Street, Raleigh, NC, 27603, USA

Sales of tobacco and tobacco related products 
327, Hillsborough Street, Raleigh, NC, 27603, USA

Sales of tobacco and tobacco related products 
601, Abbott Road, East lansing, Ingham, MI, 48823, USA

Sales of tobacco and tobacco related products 
301 Route 10 East, Whippany, New Jersey, 07981, USA

Trademark owner 
143 bd Romain Rolland, Cedex 14, Paris, 75685, France

Manufacture of handmade premium cigars 
Zona Libre, Colonia MeJia Garcia, Frente Boulavard, Jorge 
Bueso Arias, Santa Rosa de Copan, Honduras

Marketing and sale of e-vaopur products in Spain 
CR. Robledo de Chavela, S/N. San Lorenzo del Escorial, 
Madrid, 28200, Spain

Manufacture and distribution of cigars 
129, Independencia Street, Santiago, 51000, Dominican 
Republic

Trademark owner 
300 Delaware Avenue, Ste. 1267, Wilmington, DE,19801, USA

FINANCIALSName

Country of incorporation 

Principal activity and registered address

MC Management, Inc.

United States of America

Meccarillos France, SA

Luxembourg

Meccarillos International, SA

Luxembourg

Meccarillos Suisse, SA

Luxembourg

Millennium Tobacco Unlimited 
Company

Ireland

Newglade International 
Unlimited Company

Ireland

Philippine Bobbin Corporation  Philippines

Real Club de Golf la Herrería 
S.A.

Spain

Reemtsma Cigarettenfabriken 
GmbH

Germany 

Robert Burton Associates 
Limited 

United States of America

Santa Clara Inc

United States of America

Skruf Snus AB 

Sweden

Société Centrafricaine de 
Cigarettes SA(i)

Central African Republic

Société Centrafricaine de 
Distribution Sarl(i)

Central African Republic

Société du Mont Nimba Sarl(i)

Guinee Conakry

Société Nationale 
d’Exploitation Industrielle des 
Tabacs et Allumettes SAS 
(SEITA)

France

Société pour le Développement 
du Tabac en Afrique SAS 

France

System Designed to Africa Sarl Morocco

Tabacalera Brands Inc

United States of America

Tabacalera Brands SLU

Spain

Tabacalera de Garcia Limited

Bermuda

Tabacalera de Garcia SAS

France

Tabacalera de Garcia SAS

Dominican Republic

Tabacalera SLU

Spain

Tabacalera USA Inc

United States of America

Tahiti Tabacs SASU

France, Papeete (Tahiti)

Provision of services to other Group companies 
301 Route 10 East, Whippany, New Jersey, 07981, USA

Holding investments in subsidiary companies 
Route Des Trois Cantons 9, 8399 Windhof, Luxembourg

Holding investments in subsidiary companies 
Route Des Trois Cantons 9, 8399 Windhof, Luxembourg

Holding investments in subsidiary companies 
Route Des Trois Cantons 9, 8399 Windhof, Luxembourg

Provision of finance to other Group companies 
21, Beckett Way, Park West, Nangor Road, Dublin, 12, Ireland

Dormant 
6th Floor, 2 Grand Canal Square, Dublin 2, Ireland

Manufacture of tobacco related products 
Cavite Economic Zone, Phase II, Rosario, Cavite, Philippines

Management of golf course 
CR. Robledo de Chavela, S/N. San Lorenzo del Escorial, 
Madrid, 28200, Spain

Manufacture and sale of tobacco products in Germany 
Max-Born-Straße 4, Hamburg, 22761, Germany

Marketing of papers in the US 
5900 North Andrews Avenue, Ste. 1100, Fort Lauderdale, 
Florida, FL 33309, USA

Distribution of cigars 
327, Hillsborough Street, Raleigh, NC, 27603, USA

Manufacture, marketing, sales of tobacco products in Sweden 
PO Box 3068, Stockholm, SE-103 61, Sweden

Manufacture and distribution of cigarettes in Central 
African Republic 
Rue David Dacko, BP 1446, Bangui, Central African 
Republic

Dormant 
Avenue Boganda Pk4, Bangui, Central African Republic

In Liquidation 
BP 3391, Conakry, Guinea

Manufacture and sale of tobacco products in France, and 
export of tobacco products 
143 bd Romain Rolland, Cedex 14, Paris, 75685, France

Purchasing company 
143 bd Romain Rolland, Cedex 14, Paris, 75685, France

Distribution of tobacco products 
Km 17, Route national de Rabat, Ain Harrouda, Morocco

Trademark owner 
103 Foulk Road, Suite 253, Wilmington, Delaware, 19803, USA

Holding investments in subsidiary companies 
Parque Empresarial Cristalia, Vía de los Poblados, 3, 
Edificio 7/8, Madrid, 28033, Spain

Holding investments in subsidiary companies 
C/Comandaute Azcarraga 5, Madrid 28016, Spain

Manufacture of cigars in the Dominican Republic 
320, Rue Saint-Honore, Paris, 75001, France

Manufacture of cigars in the Dominican Republic 
Industrial Free Zone #1, La Romana, Domincan Republic

Holding investments in subsidiary companies 
C/Comandaute Azcarraga 5, Madrid 28016, Spain

Holding investments in subsidiary companies 
Corporation Service Company, 2711 Centerville Road, Suite 
400, City of Wilmington, County of New Castle, DE, 19808, USA

Distribution of tobacco products in Denmark and 
Greenland 
PK 4, 300 Côté mer, 98701 Arue, BP 20692 Papeete, French 
Polynesia

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RELATED UNDERTAKINGS CONTINUED

Name

Country of incorporation 

Principal activity and registered address

Tobacco Products Fulfillments, 
Inc. 

United States of America

Tobaccor SAS(v)

France

Tobačna 3DVA, trgovsko 
podjetje, d.o.o.

Slovenia

Tobačna Grosist d.o.o.

Slovenia

Tobačna Ljubljana d.o.o.(v)

Slovenia 

Tobamark International SAS

France

Urex Inversiones SA

Spain

Universal Brands S.A.

Spain

Van Nelle Tabak Nederland  
B.V. (x)

The Netherlands 

Fulfilment services 
PK 4, 300 Côté mer, 98701 Arue, BP 20692 Papeete, French 
Polynesia

Holding investments in subsidiary companies 
143 bd Romain Rolland, Cedex 14, Paris, 75685, France

Retail of products in Slovenia 
Cesta 24., junija 90, SI 1231 Ljubljana – Ĉrnuče, Slovenia

Marketing and distribution in Slovenia 
Cesta 24., junija 90, SI 1231 Ljubljana – Ĉrnuče, Slovenia

Sales and marketing tobacco products in Slovenia 
Cesta 24., junija 90, SI 1231 Ljubljana – Ĉrnuče, Slovenia

Trademark owner 
143 bd Romain Rolland, Cedex 14, Paris, 75685, France

Holding investments in subsidiary companies 
C/Comandaute Azcarraga 5, Madrid 28016, Spain

Trademark Owner 
C/Comandaute Azcarraga 5, Madrid, 28016, Spain

Manufacture and sale of tobacco products in the 
Netherlands 
Slachtedijk 28a, 8501 ZA, Joure, Netherlands

Van Nelle Tobacco 
International Holdings B.V. 

The Netherlands

Sale of tobacco and tobacco related products 
Slachtedijk 28a, 8501 ZA, Joure, Netherlands

SUBSIDIARIES: INCORPORATED OVERSEAS, PARTLY OWNED

Name

Country of incorporation 

Principal activity and registered address

Be To Be Pharma, S.L.U

Spain

CdM Hallandale, LLC

Compagnie Agricole et 
Industrielle des Tabacs 
Africains SAS 

United States of 
America

France

Compagnie Agricole et 
Industrielle des Tabacs de Cote 
D’Ivoire SA, IL(i)

Cote D’Ivoire

Compagnie Réunionnaise des 
Tabacs SAS

France, St Pierre  
(La Reunion Island)

Compañía de Distribución 
Integral de Publicaciones 
Logista SLU(iv)

Spain

Compañía de Distribución 
Integral Logista Holdings,  
S.A.(iii)

Compañía de Distribución 
Integral Logista Polska, sp. Z 
o.o. (SL)

Spain

Poland

Compañía de Distribución 
Integral Logista S.A.U.

Spain

Cyberpoint, S.L.U.

Spain

Distribution of pharmaceuticals 
Avenida de Europa No.2, Edificio Alcor Plaza/
Ala Este Planta 4a – Modulo 3, Alcorcor, 
Madrid, 28922, Spain

Management company 
c/o Corporation Service Company, 1201 Hays 
Street, Tallahassee, Florida, 32301, United States

Management company 
143 bd Romain Rolland, Cedex 14, Paris, 75685, 
France

In liquidation 
BP 418 – Bouake, Cote d’lvoire, Cote d’Ivoire

Manufacture of cigarettes 
ZI n° 2 – BP 256 – 97457 Saint Pierre Cedex, La 
Reunion

Distribution of published materials and other 
products 
Avenida de Europa No.2, Edificio Alcor Plaza/
Ala Este Planta 4a – Modulo 3, Alcorcor, 
Madrid, 28922, Spain

Holding investments in subsidiary companies 
C/ Trigo, 39 – Polígono Industrial Polvoranca, 
Leganés, Madrid, 28914, Spain

Distribution of tobacco products in Poland  
Avenida Jerozolimskie 133/131, 02-304 Varsaw, 
Poland

Distribution of tobacco products in Spain 
C/ Trigo, 39 – Polígono Industrial Polvoranca, 
Leganés, Madrid, 28914, Spain

Distribution of POS software  
Avenida de Europa No.2, Edificio Alcor Plaza/
Ala Este Planta 4a – Modulo 3, Alcorcor, 
Madrid, 28922, Spain

60.0

50.0

99.9

74.6

98.6

50.0

50.0

50.0

50.0

50.0

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Imperial Brands | Annual Report and Accounts 2020

FINANCIALSName

Country of incorporation 

Principal activity and registered address

Percentage owned

Distribuidora de Ediciones 
SADE, SAU

Spain

Distribuidora de las Rias SA 

Spain

Distribuidora del Este S.A.U. 

Spain

Distribuidora del Noroeste SL 

Spain

Dronas 2002, SLU 

Spain

Imperial Tobacco TKS a.d.(i)

Macedonia

Imperial Tobacco TKS a.d. – 
Dege Kosove

Kosovo

Imprimerie Industrielle 
Ivoirienne SA(i)

Cote D’Ivoire

La Mancha 2000, S.A., Sociedad 
Unipersonal

Spain

Lao Tobacco Limited(i)

Laos

Logesta Deutschland Gmbh, 
Sociedad Unipersonal

Germany

Logesta France SARL 

France

Logesta Gestión de Transporte 
SAU

Spain

Logesta Italia, S.R.L., Sociedad 
Unipersonal

Italy

Logesta Lusa LDA 

Portugal

Logesta Polska Sp Zoo 

Poland

Logista France Holding SA

France

Logista France SAS 

France

Logista Payments, SL

Spain

Distribution of published materials and other 
products in Spain 
Calle B, esquina calle 4, s/n. Sector B, Polígono 
Industrial Zona Franca, 08040 Barcelona, Spain

Distribution of published materials and other 
products in Spain 
Avda. Cerezos, Parcela D-28, Polígono 
Industrial PO.CO.MA.CO , 15190 Mesoiro, La 
Coruña, Spain

Distribution of published materials and other 
products in Spain 
Felix Rodriguez de la Fuente, 11, Parque 
Epresarial de Elche, Alicante, Elche, 03203, 
Spain

Distribution of published materials and other 
products in Spain 
C/ Gandarón, 34, interior, Vigo, Pontevedra, 
36214, Spain

Industrial parcel and express delivery service 
Energía, 25-29; Polígono Industrial Nordeste, 
Sant Andreu de la Barca, Barcelona, 08740, 
Spain

Manufacture, marketing and distribution of 
tobacco products in Macedonia 
ul 11, Oktomvri 125, P O Box 37, 1000 Skopje, 
Macedonia

Manufacture, marketing and distribution of 
tobacco products in Kosovo 
Ahmet Krasniqi, Obj.Redoni C1 B Nr 23, 
Prishtina, Republic of Kosovo

Printing company 
Zone Industrielle du Banco, Lots No 147-149-
150, 01 BP 4124, Yopougon/Abdjan, Cote d’Ivoire

Distribution services 
Av. de la Veguilla, 12-Nave A- Parcela S-120, 
Cabanillas del Campo, Guadalajara, 19171, Spain

Manufacture and distribution of cigarettes in 
Laos 
KM 8, Thadeua Road, P O Box 181, Vientiane, 
Lao People’s Democratic Republic

Long haul transportation in Germany 
Pilotystrasse, 4, 80538 München, Germany

Long haul transportation in France 
Inmeuble Le Bristol, 27 Avenue des Murs du 
Parc, 94300 Vincennes, France

Long haul transportation services in Spain 
C/ Trigo, 39 – Polígono Industrial Polvoranca, 
Leganés, Madrid, 28914, Spain

Long haul transportation in Italy 
Via Valadier, 37 – 00193 Roma, Italy

Long haul transportation in Portugal 
Expanso da Area Industrial do Passil, Edificio 
Logista, Lote 1A, Palhava, Alcochete, Portugal

Long haul transportation in Poland 
Aleje Jerozolimskie 133/32, 02/304 Varsovia, 
Poland

Holding investments in subsidiary companies 
Inmeuble Le Bristol, 27 Avenue des Murs du 
Parc, 94300 Vincennes, France

Holding investments in subsidiary companies 
Inmeuble Le Bristol, 27 Avenue des Murs du 
Parc, 94300 Vincennes, France

Provision of financial services 
C/ Trigo, 39 – Polígono Industrial Polvoranca, 
Leganés, Madrid, 28914, Spain

50.0

50.0

50.0

50.0

50.0

99.1

99.1

72.1

50.0

53.0

50.0

50.0

50.0

50.0

50.0

50.0

50.0

50.0

50.0

www.imperialbrandsplc.com

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RELATED UNDERTAKINGS CONTINUED

Name

Country of incorporation 

Principal activity and registered address

Percentage owned

Logista Italia Spa 

Logista Pharma SA 

Italy

Spain

Logista Pharma Canarias, SA 

Spain

Logista Promotion et Transport 
SAS 

France

Logista, Transportes, 
Transitários e Pharma, Lda., 
Sociedad Unipersonal

Portugal

Logista-Dis SAU

Spain

MABUCIG Industries SA

Burkina Faso

MABUCIG (Manufacture 
Burkinabe de Cigarette)

Burkina Faso

Long haul transportation in Italy 
Via Valadier, 37 – 00193 Roma, Italy

Distribution of pharmaceuticals 
Felix Rodriguez de la Fuente, 11, Parque 
Epresarial de Elche, Alicante, Elche, 03203, Spain

Pharmaceutical products logistics in Canary 
Islands 
C/ Entreríos Nave 3; Las Palmas de Gran 
Canaria, 35600, Spain

Marketing and distribution of tobacco 
products in France 
Inmeuble Le Bristol, 27 Avenue des Murs du 
Parc, 94300 Vincennes, France

Industrial parcel delivery and pharmaceutical 
Distribution in Portugal 
Expanso da Area Industrial do Passil, Edificio 
Logista, Lote 1A, Palhava, Alcochete, Portugal

Sale of tobacco products in Spain 
C/ Trigo, 39 – Polígono Industrial Polvoranca, 
Leganés, Madrid, 28914, Spain

Manufacture of cigarettes in Burkina Faso 
No 55, Rue 19.14, , B.P. 94, Kodeni, – Bobo 
Dioulasso, Burkina Faso

Manufacture of cigarettes in Burkina Faso 
Zone Industrielle de Bobo-Dioulasso, Secteur 
No 19, Rue 19.14 No adressage 55, B.P. 94 – 
Bobo Dioulasso, Burkina Faso

Macotab SAS (Manufacture 
Corse des Tabacs)

France, Bastia

Manufacture and sales of cigarettes 
Route Nationale 193, Furiani, 20600, France

Manufacture de Cigarettes du 
Tchad SA 

Tchad

Midsid – Sociedade Portuguesa 
de Distribução, S.A., Sociedad 
Unipersonal

Portugal

MTOA SA(i)

Senegal

NITAF Limited, IL(i)

Nigeria

Promotora Vascongada de 
Distribuciones SA 

Spain

Publicaciones y Libros SA 

Spain

Reemtsma Kyrgyzstan OJSC(i)  Kyrgyzstan

S3T Pte Ltd(i)

Singapore

SACIMEM SA(i)

Madagascar

SITAB Industries SA(i)

Cote D’Ivoire

SITAR Holding SAS

France (La Reunion 
Island)

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Imperial Brands | Annual Report and Accounts 2020

Manufacture and distribution of cigarettes in 
Chad 
0502 rue 1039, Arrondissement 1, N’DJamena, 
Chad

Wholesale of tobacco and other products 
Expanso da Area Industrial do Passil, Edificio 
Logista, Lote 1A, Palhava, Alcochete, Portugal

Manufacture and sales of cigarettes in Senegal 
Km 2-5 Bld du Centenaire de la commune de 
Dakar, Dakar, Senegal

In liquidation 
28, Ground Floor, Ajasa Street, Off King George 
V Road, Onikan, Lagos, Nigeria

Distribution of published materials and other 
products in Biscay and Santander 
C/ Guipúzcoa, 5, Polígono Industrial Lezama 
Leguizamón, 48450 Echevarri, Vizcaya, Spain

Publishing company 
Avenida de Europa No.2, Edificio Alcor Plaza/
Ala Este Planta 4a – Modulo 3, Alcorcor, 
Madrid, 28922, Spain

In liquidation 
249 Ibraimov Street, Bishkek, Kyrghyz 
Republic, 720011, Kyrgyzstan

Holding investments in subsidiary companies 
80 Robinson Road, #02-00, 068898, Singapore

Manufacture of cigarettes in Madagascar 
110 Antsirabe – Madagascar, Route 
d’Ambositra, BP 128, Madagascar

Manufacture of cigarettes in Cote D’Ivoire 
Rue de I’Industrie – Lot No 19, 01 – BP 607, 
Bouake, Cote d’Ivoire

Holding investments in subsidiary 
companiesr 
Z.I n2, B.P. 256, 97457 Saint Pierre, IIe de la 
Reunion, France

50.0

50.0

50.0

50.0

50.0

50.0

72.7

72.7

99.9

95.0

50.0

97.3

50.0

50.0

50.0

99.7

51.0

65.4

80.5

99.0

FINANCIALSName

Country of incorporation 

Principal activity and registered address

Percentage owned

Société Africaine d’Impression 
Industrielle SA(i)

Senegal

Société Allumettiere Française 
SAS

France

Société des Cigarettes 
Gabonaises SA(i)

Gabon

Société Industrielle et Agricole 
du Tabac Tropical SA(i) 

Congo

Société Ivoirienne des Tabacs 
SA(i) (iii)

Cote D’Ivoire

Société Marocaine des Tabacs 
SA

Morocco

SOCTAM SA(i)

Madagascar

SOTCHADIS SAS

Supergroup SAS

Chad

France

Von Erl. Gmbh(i)

Austria

Manufacture and distribution of cigarettes in 
Senegal 
route de Bel Air – Km 2200, Dakar, Senegal

Manufacture and distribution of cigarettes 
Inmeuble Le Bristol, 27 Avenue des Murs du 
Parc, 94300 Vincennes, France

In liquidation 
2381 bld Léon MBA, BP 2175, Libreville, Gabon

Manufacture and distribution of cigarettes in 
Congo 
Avenue de la Pointe Hollandaise, Mpila, BP 50, 
Brazzaville, Congo

Manufacture and distribution of cigarettes in 
Ivory Coast 
Cocody-Nord, Quartier Gendarmerie, TF 5937, 
01 B.P. 724 Abidjan

Manufacture and distribution of cigarettes in 
Morocco 
87 Rue Hamed El Figuigui , Casablanca, 20500, 
Morocco

Manufacture and distribution of cigarettes in 
Mali 
15 Rue Geoges V, Mahajanga, Madagascar

Non-trading 
502 Rue 1039, BP 852, N’Djamena, Chad

Wholesale of tobacco products 
Inmeuble Le Bristol, 27 Avenue des Murs du 
Parc, 94300 Vincennes, France

Sale of e-vapour products in the US and Europe 
Alte Landstrasse 27, 6060 Hall in Tirol, Austria

99.8

50.0

87.8

89.7

74.1

99.9

50.5

95.0

50.0

100.0

ASSOCIATES: REGISTERED IN ENGLAND AND WALES

Name

Principal activity and registered address

Percentage owned

C H (Downton) Limited(ix)

F J (Downton) Limited

Hunters & Frankau Limited

Dormant 
Hurlingham Business Park, Sulivan Road, London, SW6 3DU, England

Dormant 
Hurlingham Business Park, Sulivan Road, London, SW6 3DU, England

Dormant 
Hurlingham Business Park, Sulivan Road, London, SW6 3DU, England

Incentive Marketing Services 
(UK) Limited

Dormant 
Hurlingham Business Park, Sulivan Road, London, SW6 3DU, England

Jacon Financial Services 
Limited(ix)

Dormant 
Hurlingham Business Park, Sulivan Road, London, SW6 3DU, England

Joseph Samuel & Son Limited Dormant 

Hurlingham Business Park, Sulivan Road, London, SW6 3DU, England

Knight Brothers Cigar Shippers 
Limited

Dormant 
Hurlingham Business Park, Sulivan Road, London, SW6 3DU, England

Lancha House Limited

Dormant 
Hurlingham Business Park, Sulivan Road, London, SW6 3DU, England

Melbourne Hart & Company 
Limited

Dormant 
Hurlingham Business Park, Sulivan Road, London, SW6 3DU, England

Melbourne Hart Holdings 
Limited(ix)

Dormant 
Hurlingham Business Park, Sulivan Road, London, SW6 3DU, England

Morris & Morris Limited

Dormant 
Hurlingham Business Park, Sulivan Road, London, SW6 3DU, England

Tabaco Torcido Traders 
Limited

Dormant 
Hurlingham Business Park, Sulivan Road, London, SW6 3DU, England

The English Import Company 
Limited

Dormant 
Hurlingham Business Park, Sulivan Road, London, SW6 3DU, England

Tropic Tobacco Company 
Limited

Dormant 
Hurlingham Business Park, Sulivan Road, London, SW6 3DU, England

25.0

25.0

25.0

25.0

25.0

25.0

25.0

25.0

25.0

25.0

25.0

25.0

25.0

25.0

www.imperialbrandsplc.com

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RELATED UNDERTAKINGS CONTINUED

ASSOCIATES: INCORPORATED OVERSEAS

Name

Country of incorporation  Principal activity and registered address

Percentage owned

5th Avenue Products Trading 
GmbH(i) (iv)

Germany

Azur Finances SA 

Cameroon

Distribution of Cuban cigars in Germany 
Schwarzenbergstr. 3-7 ; Waldshut-Tiengen, 79761, 
Germany

Holding investments in subsidiary companies 
B.P 1105, Douala, Cameroon

Caribbean Cigars Corporation 
NV(i)

Curacao

Distribution of Cuban cigars in the Caribbean 
Hato Economic Zone, Office D-28, Curacao, N.A.

Cigar Divan (Cambodia) 
Company Limited 

Cambodia

Compañia Española de Tabaco 
en Rama SA (Cetarsa)(i)

Spain

Diadema Spa(i)

Italy

Distribuidora de Publicaciones 
del Sur, S.A. 

Spain

Distribución de Publicaciones 
Siglo XXI, Guadalajara

Spain

Distribuidora Valenciana de 
Ediciones S.A. 

Spain

Retail 
Raffles Hotel Le Royal 92, Rukhak Vithei Duan 
Penh, Sangkat Wat Phnom, Phnom Penh. 120211. 
Cambodia

Production and sale of raw tobacco  
Avenida de las Angustias, 20, 10300 Navalmoral de 
la Mata, Cáceres, Spain

Distribution of Cuban cigars in Italy 
Via delle Terme Deciane, 10, Partita IVA 
01213650995, Codice Fiscale 01374280509, 00153 
Rome, Italy

Distribution of published materials and other 
products 
Carretera de la Esclusa, S/N – Pariela 2, Modulo 4, 
Sevilla, 41011, Spain

Distribution of published materials and other 
products in Spain 
Francisco Medina y Mendoza, 2, 19171 Cabanillas 
del Campo, Guadalajara, Spain

Distribution of published materials and other 
products in Valencia 
Pedrapiquers 5, Poligono Industrial Vara de Quart, 
Valencia, 46014, Spain

DTPU Kaliman Caribe Dooel 
Scopje

Macedonia

Distribution of Cuban cigars in Macedonia 
5 Luj Pater Str., 1000 Scopje Center, Macedonia

Entreprises des Tabacs en 
Guinée(i)

Guinée Conakry

Dormant 
B.P 3391, Conakry, Guinea

Havana House Cuban Products 
Specialist Limited(i)

New Zealand

Havana House Limited(i)

Canada

Importadora y Exportadora de 
Puros y Tabacos SA DE CV 
(IEPT)(i)

Mexico

Intertabak AG(i)

Switzerland

Kaliman Caribe doo Beograd

Serbia

Kaliman Caribe ood

Bulgaria

Kaliman Caribe Tirana Sh. p.k. Albania

Kaliman Caribe yer LLC

Armenia

Lippoel Tobacco Corporation 
International NV

Netherlands 
Antilles

Distribution of Cuban cigars in New Zealand 
Level 16, 66 Wyndham Street, Auckland, New 
Zealand

Distribution of Cuban cigars in Canada  
92 Scarsdale Road, Toronto ON, M3B 2R7, Canada

Marketing and distribution of Cuban cigars in 
Mexico 
Presidente Mazaryk numero 393 local 28, colonia 
Polanco, C.P. 11560 Delegación Miguel Hidalgo 
México D.F., Mexico

Distribution of Cuban cigars in Switzerland and 
Liechtenstein 
Intertabak AG, Salinenstrasse 61, CH-4133 Pratteln, 
Entrepots: Salinenstrasse, 63, Switzerland

Distribution of Cuban cigars in Serbia 
5 Igmanska Str., Beograd, Serbia

Distribution of Cuban cigars in Bulgaria 
118 Bulgaria Blvd., Abacus Business Center, fl. 2, 
1618 Sofia, Bulgaria

Distribution of Cuban cigars in Albania 
Sheraton Tirano Hotel and Tower, Italia Sq., fl. 1, 
Tirana, Albania

Distribution of Cuban cigars in Armenia 
V. Papazyan / 16a/ 17; Yerevan, 0012, Armenia

Distributor of Cuban leaf 
Pietermaai 123, P.O. BOX 897. Willemstad, Curacao, 
Netherlands Antilles

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27.5

20.0

25.0

25.0

20.8

30.0

25.0

40.0

25.0

25.0

34.0

25.0

25.0

25.0

25.0

25.5

25.5

25.5

25.5

27.5

FINANCIALSName

Country of incorporation  Principal activity and registered address

Percentage owned

Logista Libros SL 

Spain

Maori Tabacs, S.A.(i)

Andorra

Distribution of books 
Avda. Castilla La Mancha, 2 – Naves 3-4 del 
Polígono Industrial La Quinta, Cabanillas del 
Campo, Guadalajara, Spain

Distribution of Cuban cigars in Andorra 
Av. Pont De La Tosca, 13, Andorra

New Mentality Limited(i)

British Virgin 
Islands

In liquidation 
Portcullis TrustNet Chambers, Road Town, Tortola, 
3444, British Virgin Islands

Pacific Holding (Thailand) 
Company Limited(i) (vi)

Thailand

Phoenicia Beirut SAL(i)

Lebanon

Phoenicia TAA Cyprus Ltd(i)

Cyprus

Holding investments in subsidiary companies 
39/7 Soi Ruamrudee 2, Ploenchit Road, Lumpini, 
Pathumwan, Bangkok 10330 Thailand

Retail in Lebanon 
New Starco Center, Sixth Floor, Beirut Central 
District, Lebanon

Distribution of Cuban cigars in the Middle East 
and Africa 
249, 28 Oct Street, Lophitis Business Center, 
Limassol, 3035, Cyprus

Pit Stop Limited(i)

British Virgin 
Islands

In liquidation 
Portcullis TrustNet Chambers, Road Town, Tortola, 
3444, British Virgin Islands

Promotion et Distribution a 
Madagascar(i)

Madagascar

SITABAC S.A, 

Cameroon

Distribution of cigarettes in Madagascar 
Tour ZITAL Ankorondrano, Antananarivo, 
Madagascar

Manufacture and distribution of tobacco products 
in Cameroon 
113 Rue Kitchener, 1067 Bonanjo, Douala, 
Cameroon

Société Internationale des 
Tabacs Malgaches(i)

Madagascar

Leaf processing 
BP 270, 401 Mahajanga, Madagascar

Société Nationale des Tabacs et 
Allumettes du Mali SA(i)

Mali

Terzia SPA 

Italy

The Pacific Cigar (Thailand) Co 
Limited(i) (vii)

Thailand

The Pacific Cigar Co. 
(Singapore) Pte Limited(i)

The Pacific Cigar Company 
(Australia) Pty Limited(i)

Singapore

Australia

The Pacific Cigar Company 
(Macau) Limited(i)

Macau

The Pacific Cigar Company 
(Malaysia) SDN BHD(i)

Malaysia

The Pacific Cigar Company 
(New Zealand) Limited(i)

New Zealand

The Pacific Cigar Company 
Limited(i)

China

The Pacific Cigar International 
Co Limited(i)

British Virgin 
Islands

Manufacture and distribution of cigarettes in Mali 
Route Sotuba – Z.I., BP 59, Bamako, Mali

Wholesale to tobacconists in Italy 
Via Valadier, 37 – 00193 Roma, Italy

Distribution of Cuban cigars in Thailand 
25 Alma Link Building, 2nd Floor, Soi Chidlom, 
Ploenchit Road, Kwaeng Lumpinee, Khet 
Patumwan, Bangkok Metropolis, Bangkok, 
Thailand

Distribution of Cuban cigars in Singapore 
150 Cecil Street, #15-01, 069543, Singapore

Distribution of Cuban cigars in Australia 
17/23, Bowden Street Australia, Alexandria, NSW 
2015, Australia

Distribution of Cuban cigars in Macau 
Avenida Praia Grande No. 369-371, Edif. Keng Ou 8 
Andar, A, Macau

Dormant 
83A, Jalan SS15/5A, 47500 Subang Jaya, Selangor 
Darul, Ehsan, 47500, Malaysia

Distribution of Cuban cigars in New Zealand 
Level 16, 66 Wyndham Street, Auckland, New 
Zealand

Distribution of Cuban cigars in Asia 
21/F., Guangdong Investment Tower, 148 
Connaught Road Central, Hong Kong

Distribution of Cuban cigars in Asia 
Akara Bldg., 24 De Castro Street, Wickhams Cay I, 
Road Town, Tortola, British Virgin Islands

25.0

25.0

25.0

25.0

25.0

25.0

25.0

33.4

34.5

47.9

28.0

34.0

25.0

25.0

25.0

25.0

25.0

25.0

25.0

25.0

www.imperialbrandsplc.com

209

RELATED UNDERTAKINGS CONTINUED

JOINT VENTURES: INCORPORATED OVERSEAS

Name

Altabana SL(i)

Spain

Country of incorporation  Principal activity and registered address

Percentage owned

Comercial Iberoamericana SA(i) Spain

Compañía de Distribución 
Integral Logista S.A.U. y GTECH 
Global Lottery, S.L.U., U.T.E.

Spain

Corporación Habanos SA(i)

Cuba

Coprova SAS(i)

France

Cuba Cigar, S.L.(i)

Spain

Cubacigar (Benelux) N.V.(i)

Belgium

Holding investments in subsidiary companies 
involved in the marketing and sale of Cuban 
cigars 
Paseo de la Castellana, 143 – 10ºA, Madrid, 28046, 
Spain

Wholesale and distribution of tobacco products 
Paseo de la Castellana, 143 – 10ºA, Madrid, 28046, 
Spain

Services and distribution 
C/ Trigo, 39 – Polígono Industrial Polvoranca, 
Leganés, Madrid, 28914, Spain

Export of cigars manufactured in Cuba 
Centro de Negocios Miramar, Edificio Habana, 3ra. 
Planta, Avenida 3ra. e/ 78 y 80, C.P.: 11300, Cuba

Distribution of Cuban cigars in the Caribbean  
171 Avenue Jean Jaures – Paris CEDEX 19, 75927, 
France

Distribution of Cuban cigars in the Canary Islands 
Avenida Andrés Perdomo S/N, Edificio de Zona 
Franca, Planta Baja, Puerto de la Luz (Las Palmas 
de Gran Canaria), 35008, Spain

Distribution of cigars in Belgium 
Reutenbeek, 5 – 3090 Overijse, Belgium

Dalso, S.R.L.(i)

Dominican Republic Distribution of Cuban cigars in Republic 

Empor – Importação e 
exportação, SA(i)

Global Horizon Ventures 
Limited

Portugal

Hong Kong

Habanos Nordic AB(i)

Sweden

Infifon APS(i)

Denmark

Infifon Hong Kong Limited(i)

China

Infifon I, BV(i)

The Netherlands 

Infifon II NV(i)

International Cubana de 
Tabaco SA(i)

Netherlands 
Antilles

Cuba

Intertab SA(i)

Switzerland

Promotora de Cigarros SL(i)

Spain

Puro Tabaco SA(i)

Argentina

Dominican 
Avenida Gustavo Mejía Ricart esquina Avenida 
Abraham Lincoln, Torre Piantini, sexto piso, 
Ensanche Piantini, Santo Domingo, Distrito 
Nacional, Dominican Republic

Distribution of tobacco products in Portugal 
Rua João Santos, Lote 2, Lisboa, 1300-325, Portugal

Sales and marketing of cigarettes in Asia 
Room 3907-08, 39th Floor, Hopewell Centre, 183 
Queens Road East, Wanchai, Hong Kong

Distribution of Cuban cigars in Scandinavia 
August Barks gata 30B SE-42132 Västra Frölunda 
– Sweden

Holding investments in subsidiary companies 
21, INFIFON ApS, Harbour House, Sundkrogsgade, 
2100 Copenhagen , Denmark

Distribution of Cuban cigars in China 
21/F, Guangdong Investment Tower, 148 
Connaught Road Central, Hong Kong

Holding investments in subsidiary companies 
Parklaan 34, Rotterdam, 3016 BC, Netherlands

Distribution of Cuban cigars in Russia 
Van Engelenweg 23, Curaçao, Netherlands Antilles

Manufacture of cigarillos in Cuba 
Ave. Independencia #34501 entre Ave. 345 y 1ºde 
Mayo, Municipio Boyeros, Ciudad de La Habana, 
Cuba

Holding investments in subsidiary companies 
Société Fiduciaire Suisse-Coopers & Lybrand S.A., 
Route de la Glâne 107, Villars-sur-Glâne, 1752, 
Switzerland

Sales and marketing of cigars manufactured in 
Cuba 
Parque Empresarial Cristalia, Vía de los Poblados, 
3, Edificio 7/8, Madrid, 28033, Spain

Distribution of Cuban cigars in Argentina and 
Chile 
Lavalle 445, Piso 1, Buenos Aires, Argentina

210

Imperial Brands | Annual Report and Accounts 2020

50.0

50.0

25.0

50.0

50.0

50.0

50.0

50.0

50.0

50.0

50.0

50.0

50.0

50.0

50.0

50.0

50.0

50.0

50.0

FINANCIALSName

Country of incorporation  Principal activity and registered address

Percentage owned

Top Cigars Corporation LLC(i)

Russia

West Tobacco Pte Ltd(i)

Singapore

Xinet SA(i)

Uruguay

Distributor of Habanos in Russia 
Dimitrovskoe shosse 167, 127204 Moscow, Russian 
Federation

Dormant 
50 Raffles Place #32-01, Singapore Land Tower, 
048623, Singapore

Dormant 
Ciudadela 1373, Montevideo, Uruguay

50.0

50.0

50.0

PARTNERSHIPS

The Group also owns the following partnerships:

Name

Fabrica de Tabacos La Flor de 
Copan S de R.L. de CV 

Country

Honduras

Imperial Tobacco (Efka) GmbH 
& Co. KG

Germany

Imperial Tobacco Kazakhstan 
LLP(i)

Kazakhstan

ITG Brands Holdpartner LP

United States of America

Principal activity, registered address and principal place of business

Holding investments in subsidiary companies 
Registered address and principal place of business: 
Apartado Postal 209, Colonia Mejia-García, Santa Rosa de 
Copán, Honduras

Manufacture of tubs in Germany 
Registed address: Postfach 1257, Industriestrasse 6, 
Trossingen, 78636, Germany 
Principal place of business: Industriestrasse 6, Postfach 
1257,  
D-78636 Trossingen, Germany

Marketing and distribution of tobacco products in 
Kazakhstan 
Registered address and principal place of business: 3rd 
Floor, Prime Business Park, 100/2 Nursultan Nazarbayev 
Avenue, Medeuskiy District, Almaty, 050000, Kazakhstan

Marketing and sale of tobacco products in United States of 
America 
Registered address and principal place of business: 714 
Green Valley Road, Greensboro, NC27408, United States of 
America

The subsidiaries listed were held throughout the year and the consolidated Group financial statements include all the 
subsidiary undertakings identified. All dormant UK entities have taken the exemption available to not have an audit of their 
financial statements.

Unless otherwise stated the entities are unlisted, have 1 type of ordinary share capital and a reporting period ending on 30 
September each year.

(i)  December year end

(ii)  March year end

(iii)  Listed entity

(iv)  Holding of one type of ordinary share only (where more than one type of share is authorised / in issue).  

Only applicable to partly owned entities – percentage ownership is shown in the tables above.

(v)  Holding of two types of ordinary share (where more than one type of ordinary share is authorised / in issue). 

Only applicable to 100% owned subsidiaries.

(vi)  Holding of preference shares only

(vii)  Holding of ordinary and preference shares

(viii)  Holding of ordinary and redeemable shares

(ix)  Holding of ordinary and deferred shares

(x)  Holding of two types of ordinary share and redeemable shares

The percentage of issued share capital held by the immediate parent and the effective voting rights of the Group are the 
same except for Imperial Tobacco Italia Srl where the entire share capital, and therefore 100 per cent of the voting rights, are 
held by a number of Group companies, and Compañía de Distribución Integral Logista SAU, Logista France SAS, and Logista 
Italia SpA are 100 per cent owned subsidiaries of Compañía de Distribución Integral Logista Holdings SA, which is itself 50.01 
per cent owned by Altadis SAU.

www.imperialbrandsplc.com

211

SHAREHOLDER INFORMATION

FINANCIAL CALENDAR AND DIVIDENDS

Half-year results are expected to be announced in May 2021 and the full-year’s results in November 2021. 

The Annual General Meeting of the Company will be held on Wednesday 3 February 2021 at 123, Winterstoke Road, Bristol. 
However, shareholders are encouraged to attend virtually. The Notice of Meeting and explanatory notes about the 
resolutions to be proposed are set out in the circular enclosed with this Report.

Dividends are generally paid at the end of March, June, September and December. Payment of the 2020 final dividend, if 
approved, will be on 31 March 2021 to shareholders on the Register of Members at the close of business on 19 February 2021. 
The associated ex-dividend date will be 18 February 2021.

SHARE DEALING SERVICE

Our Registrars offer Shareview Dealing, a service which allows you to buy or sell Imperial Brands PLC ordinary shares if 
you are a UK resident. You can deal on the internet or by phone. Log on to www.shareview.co.uk/dealing or call them on 
03456 037 037 between 8.00am and 4.30pm Monday to Friday for more information about this service. If you wish to sell 
your Imperial Brands PLC ordinary shares, you will need your shareholder reference number, which you can find on your 
share certificate.

INDIVIDUAL SAVINGS ACCOUNT

Investors in Imperial Brands PLC ordinary shares may take advantage of a low-cost Individual Savings Account (ISA) and 
Investment Account where they can hold their Imperial Brands PLC ordinary shares electronically. The ISA and Investment 
Account are operated by Equiniti Financial Services Limited. Commission starts from £12.50 and £1.75 respectively for the 
sale and purchase of shares.

For a brochure or to apply for an ISA or Investment Account go online to www.shareview.co.uk/dealing or call Equiniti 
on 0345 300 0430. 

DIVIDEND REINVESTMENT PLAN

Imperial Brands PLC has set up a dividend reinvestment plan (DRIP) to enable shareholders to use their cash dividend 
to buy further Imperial Brands PLC ordinary shares in the market. Further information can be obtained from Equiniti on 
0371 384 2268 (+44 (0)121 415 7173) or online at www.shareview.co.uk

AMERICAN DEPOSITARY RECEIPT FACILITY

Imperial Brands PLC ordinary shares are traded on the OTCQX International Premier platform in the form of American 
Depositary Shares (ADSs) using the symbol ‘IMBBY’. The ADS facility is administered by J.P. Morgan Chase, N.A. and 
enquiries should be directed to them at the address shown opposite.

WEBSITE

Information on Imperial Brands PLC is available on our website: www.imperialbrandsplc.com

Equiniti also offers a range of shareholder information online. You can access information on your holdings, indicative 
share prices and dividend details and find practical help on transferring shares or updating your details at  
www.shareview.co.uk

212

Imperial Brands | Annual Report and Accounts 2020

FINANCIALSREGISTERED OFFICE

121 Winterstoke Road 
Bristol BS3 2LL

+44 (0)117 963 6636

Incorporated and domiciled in England and Wales No: 3236483

REGISTRARS 

Equiniti Limited 
Aspect House 
Spencer Road 
Lancing 
West Sussex BN99 6DA

0371 384 2037* 
+44 (0)121 415 7009 
0371 384 2255* text phone for shareholders with hearing difficulties

*  Lines are open 9.00am to 5.00pm, Monday to Friday excluding public holidays in England and Wales.

AMERICAN DEPOSITARY RECEIPT FACILITY

EQ Shareowner Services 
P.O. Box 64504 
St. Paul, MN 55164-0504

Toll-free number inside USA: +1-800-990-1135* 
From outside the USA: +1 651-453-2128*

Online: Visit www.shareowneronline.com, then scroll down to ‘Contact Us’ information.

*  Lines are open Monday to Friday 7am to 7pm (Central Time US).

CORPORATE BROKERS

Credit Suisse International 
One Cabot Square 
Canary Wharf 
London E14 4QJ

+44 (0)20 7888 8000

Barclays Bank PLC 
5 The North Colonnade 
Canary Wharf 
London E14 4BB

+44 (0)20 7623 2323

AUDITORS

Ernst & Young LLP 
1 More London Place 
London 
SE1 2AF

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System is certified to ISO 14001.

This publication has been manufactured using 100% offshore wind electricity 
sourced from UK wind.

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recycled for further use and, on average 99% of any waste associated with this 
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Registered Office 
Imperial Brands PLC 
121 Winterstoke Road 
Bristol BS3 2LL 
UK

www.imperialbrandsplc.com