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Imperial Brands

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FY2024 Annual Report · Imperial Brands
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IMPERIAL BRANDS PLC 
ANNUAL REPORT 2024
ACCELERATING 
GROWTH WITH 
A CHALLENGER 
MINDSET

INTRODUCTION AND CONTENTS
SUPPLEMENTARY  
INFORMATION
Alternative Performance Measures 
202
Glossary 
210
IMPERIAL BRANDS PLC  
FINANCIALS 
Imperial Brands PLC  
Balance Sheet 
213
Imperial Brands PLC Statement of 
Changes in Equity 
214
Notes to the Financial Statements of 
Imperial Brands PLC 
215
SHAREHOLDER  
INFORMATION
Shareholder Information 
230
Cautionary Statement
231
By becoming more consumer focused, more agile and more performance driven we are better 
able to deliver enhanced shareholder returns and meet the needs of our wider stakeholders.
MEET OUR PEOPLE
Agnès, Mathilde and Emilie, 
Internal Communications Officer, 
Social Affairs Manager and Trade 
Marketing Manager, France
cover
Samanli, End-to-End Planning 
Team Manager, Poland
1
Khadar, Information Systems 
Support Specialist, France
1
Adeline, Merchandising 
Manager, France
17
Amir, Brand Manager, Austria
24
Justin Norman, Packing 
Operator, USA
29
Dimitra, Brand Executive, UAE
31
Lalanirina, Emmanuel and Julia, 
Supply Chain Manager, Process 
& Industrial Projects Manager 
and Manufacturing Excellence 
Manager, Madagascar
42
Andre, Lab Assistant, Germany
65
Chia-Wei and Chang-Wei, 
Technicians, Taiwan
69
WE ARE A 
CONSUMER-LED 
CHALLENGER 
BUSINESS
GOVERNANCE
Governance at a Glance 
90
Board Leadership
92
Board and Culture
101
Section 172
102
Board Statements
103
People, Governance & Sustainability 
Committee
104
Audit Committee
108
Remuneration Report
115
Directors’ Report
130
FINANCIALS 
Independent Auditor’s Report 
135
Consolidated Income Statement 
145
Consolidated Statement  
of Comprehensive Income 
145
Consolidated Balance Sheet 
146
Consolidated Statement  
of Changes in Equity 
147
Consolidated Cash  
Flow Statement 
148
Notes to the Consolidated Financial 
Statements 
149
Performance measures used 
throughout the report
Reported (GAAP)
Complies with UK-adopted 
International Accounting Standards 
and the relevant legislation.
Adjusted (Non-GAAP)
Non-GAAP measures provide a 
useful comparison of performance 
from one period to the next. 
The basis of our adjusted measures 
is explained in the accounting 
policies accompanying our financial 
statements and the APM section 
within Supplementary Information.
Constant currency basis
Removes the effect of exchange rate 
movements on the translation of the 
results of our overseas operations. 
We translate current year results at 
prior year foreign exchange rates. 
See page 36 for more details.
Market share
Market share data is presented 
as a 12-month moving average 
weighted across the markets in 
which we operate.
Stick equivalent
Stick equivalent volumes reflect our 
combined cigarette, fine cut tobacco, 
cigar and snus volumes.
For more information see  
www.imperialbrandsplc.com
STRATEGIC REPORT 
At a Glance
2
Our Consumer Focus
4
Our Investment Case
6
Chair’s Statement
8
Chief Executive’s Statement
10
Business Model
14
Our Strategy
16
Strategic Review
18
KPIs
22
Industry Overview
24
Operating Review
26
Group Financial Review
34
Principal Risks and Uncertainties
42
Stakeholder Engagement
54
Non-Financial and Sustainability 
Information Statement
58
ESG Review
59
www.imperialbrandsplc.com
1

AT A GLANCE
DELIVERING
ON OUR STRATEGY
MARKETS WE  
OPERATE IN
c.120
OUR FOCUSED STRATEGY
Strategic pillars
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T
£1.25bn
2024: £1.1bn
+5bps
2023: +10bps
NGP NET REVENUE GROWTH AT CONSTANT 
CURRENCY (PER CENT) 
AGGREGATE MARKET SHARE OF OUR FIVE PRIORITY 
COMBUSTIBLE MARKETS (BASIS POINTS)
FY25 SHARE REPURCHASE ANNOUNCED (£ BILLION)
+26.4%
2023: +26.4%
Critical enablers
DIVIDEND PER SHARE 
(PENCE)
153.42p
2023: 146.82p
ABSOLUTE CO2 EQUIVALENT EMISSIONS SCOPE 1 
AND SCOPE 2 MARKET-BASED (TONNES)
89,120t
2023: 101,415t**
2024 Tobacco & NGP net revenue growth at constant 
currency +4.6%
2024 Dividend per share growth +4.5%
Our target is to be Net Zero in our direct  
operations by 2030
	*
2017 is the baseline.
**	 Baseline and previous years have been restated due to Scope 2 market-based 
emissions correction.
TOBACCO AND NGP NET REVENUE 
(£ BILLION)
£8.2bn
2023: £8.0bn
24
22
21
£7.6bn
£7.7bn
23
£8.0bn
£8.2bn
24
22
21
139.08p
141.17p
23
146.82p
153.42p
24
22
17*
20,326**
81,089
85,829**
91,007
23
176,176**
114,270
15,683
73,437
Imperial Brands PLC | Annual Report and Accounts 2024
www.imperialbrandsplc.com
2
3

OUR CONSUMER FOCUS
WE START WITH 
THE CONSUMER
INTERNATIONAL BRANDS
LOCAL JEWELS
NEXT GENERATION PRODUCTS (NGP)
“I used to smoke socially, but vaping 
is a bit more mellow, and the taste 
isn’t so strong. A lot of my friends 
smoke, so vaping means I’m not left 
out. I can join in, but in my own way. 
I like that the new blu bar kit is 
rechargeable, and quite compact.”
Claudia,
UK
“Zone is my go-to pouch, it has a 
soft mouth feel and just the right level 
of intensity. My friends and family 
have noticed that I no longer smell of 
cigarettes, and I have more confidence 
because of it.”
 
Vonte,
USA
“The best moment to smoke is 
when I am alone, with my coffee 
and I have zero issues on my mind. 
A smoker always sees tobacco 
quality first, and for me, why would 
I pay more when Gauloises gives 
me the quality I need?”
Mohamed,
Morocco
We put the consumer at the centre of our business, with strong insights guiding our 
approach to building a portfolio of local and international challenger brands which 
resonate with millions of adult consumers every day.
“I wanted to find something that 
would not smell like a typical cigarette, 
would be flavourful and enjoyable to 
use among friends. I like the iSenzia 
flavours and I like that the device is 
small and handy. I like to use Pulze 
when reading – it’s relaxing.”
Julia,
Poland
Imperial Brands PLC | Annual Report and Accounts 2024
www.imperialbrandsplc.com
4
5

OUR INVESTMENT CASE
WHY INVEST
IN IMPERIAL?
BUILDING A SUSTAINABLE NEXT GENERATION 
PRODUCT BUSINESS
Next generation products (NGP) offer adult smokers a route 
to smoking cessation and remain relatively nascent in many 
markets. As a challenger, our role is to offer consumers a choice 
where they have already expressed an NGP preference and 
where we can leverage our existing customer relationships. 
Our partnership approach to product innovation enables us to 
adapt swiftly to changing consumer preferences and with our 
consumer focus and disciplined execution we have built an 
NGP business that offers choice.
Aggregate priority market share  
cumulative 2021-2024 (basis points)
+48bps
REVITALISED TOBACCO BUSINESS
Investment in our brand equity and sales force initiatives 
has enabled us to balance market share delivery with strong 
pricing. The tobacco value creation model remains resilient, 
with affordability enabling sustainable pricing to offset 
volume declines. In our top five combustible markets that 
generate c.70% of operating profit, we have grown market 
share after years of declines. This, combined with a more 
disciplined focus on our broader market portfolio, is driving 
improved combustible returns.
SELF-HELP INITIATIVES DELIVERING OPERATIONAL 
IMPROVEMENT
We have identified multiple initiatives to deliver operational 
improvements that will enhance our decision making and 
drive efficiencies. For example, we are adopting new ways of 
working with our enabling functions using a global business 
service model and implementing a new ERP system to replace 
our 60 legacy systems.
COMBINED, THESE ARE GENERATING A STRONG 
FINANCIAL OUTLOOK
Improving tobacco and NGP net revenue trajectory,  
with a compound annual growth rate of 1% to 2%.
Enhancing profitability through operational leverage, 
better geographic mix from continued stabilisation of priority 
market shares, reduced losses from our investment in NGP and 
restructuring cost savings driving a mid single-digit compound 
annual growth rate for Group adjusted operating profit.
The business is highly cash generative with low capital 
intensity, a working capital focus and disciplined capital 
expenditure producing adjusted operating cash conversion 
of typically 90% to 100%.
Free cash flow generated in FY24
£2.4bn
2023: £2.4bn
ENHANCING OUR CAPITAL RETURNS
We have a clear capital allocation framework alongside 
our strategy:
1. Invest in strategic delivery
Since our strategy is largely organic and we work with 
innovation partners, our capital expenditure needs are 
relatively light. Any M&A is likely to be small.
2. Maintain leverage
We are committed to an investment grade credit rating 
and will maintain our leverage at the lower end of the 
range 2.0-2.5 times adjusted net debt/EBITDA.
3. Progressive dividend growth
We have committed to grow our dividend every year, 
taking into account the underlying business performance.
4. Return surplus capital to shareholders
We have an ongoing share buyback programme, 
with £1.25 billion committed in FY25.
Further information on our strategy can be found  
on pages 16 to 21.
Capital returns to shareholders committed in FY25
£2.8bn
2024: £2.4bn
We are a consumer-focused business underpinned by a disciplined capital allocation 
framework. This gives us the ability to invest in our strategy, while maintaining a strong, 
efficient balance sheet and delivering enhanced shareholder returns.
24
22
21
£188m
£208m
23
£265m
£329m
NGP net revenue 
(£ million)
£329m
Imperial Brands PLC | Annual Report and Accounts 2024
www.imperialbrandsplc.com
6
7

CHAIR’S STATEMENT
Dear Shareholders
I am pleased to report a further step-up in performance: 
operationally, financially, and in the delivery of our ambitious 
People and Planet objectives. Our success in 2024 builds on 
the consistent track record we have been developing since the 
launch of our current strategy four years ago. As we enter the 
final year of the plan, I couldn’t be more proud of the progress 
the company has made leaning into our challenger status and 
embedding the consumer at the heart of everything we do. 
Against an unpredictable environment, the team has been 
innovative, resourceful and resilient, and has demonstrated 
a laser focus on delivery of their commitments.
While Imperial Brands’ transformation journey continues, 
and there are always risks associated with a change 
programme of this ambition and scale, it is undoubtedly 
a much stronger business than it was when we began this 
journey in 2021. We are now better able to create predictable 
and sustainable value for shareholders and meet the needs 
of our wider stakeholders.
STARTING WITH THE CONSUMER
The scale of our transformation, particularly within our 
growing consumer capabilities, was brought home to me 
by two Board visits over the past year.
In March, we visited the Czech Republic, a highly competitive 
market for next generation products (NGP). I was pleased to 
see our team using a challenger mindset to compete 
successfully against our larger competitors.
Fresh consumer insights were being used to build targeted, 
differentiated brands. Our agile sales teams were getting new 
products to market at pace and identifying new channels and 
promotional opportunities. This activity was underpinned by 
a deep sense of responsibility and clearly focused on adult 
smokers and existing nicotine consumers.
Our second visit in July was to our fast-developing innovation 
centre – or “Sense Hub” – in Liverpool. It is a great case study 
for Imperial’s challenger way of developing new products. 
We saw how our team was bringing together consumers and 
third-party partners in the same space to drive new insights 
and accelerate development cycles. This distinctive way of 
working has taken us from a position four years ago where 
our products were uncompetitive to a point now where 
we have attractive offerings in multiple categories.
ACCELERATING CAPITAL RETURNS 
FOR SHAREHOLDERS
Our consumer-focused transformation has supported a further 
improvement in financial performance. This year we met 
our strategic objectives of low-single-digit growth in tobacco 
and mid-single-digit adjusted operating profit growth. In NGP, 
we achieved double-digit net revenue growth while also 
reducing our losses.
We have clearly defined our capital allocation priorities, 
which start with investment to support our strategic delivery. 
Our objective is to support the long-term sustainable cash 
flows of the business to enable us to maintain our progressive 
dividend policy and ongoing share buyback. The Board is 
recommending a total annual dividend of 153.42 pence per 
share, which represents an increase of 4.5% on the prior 
financial year in line with the Group’s progressive policy. 
We also announced a change to the future dividend payment 
profile to four equal dividend payments for FY25 onwards. 
Smoothing of the dividend payment profile will result in more 
consistent cash returns to shareholders throughout the year, 
compared to the current 30:70 split. This is enabled by the 
strong visibility of cash flows from our portfolio following 
the successful execution of our strategy.
During the five-year period of our current strategy we expect 
to make total capital returns including dividends and share 
buybacks of £10 billion – equivalent to 67% of our market value 
in January 2021 when we launched our strategy.
DELIVERING ON PEOPLE AND PLANET OBJECTIVES
Our challenger mindset has been important in the way we are 
now consistently delivering on our People and Planet priorities, 
which focus on building a healthier future for our consumers, 
colleagues and wider environment. Our recent progress is a 
result of the resourcefulness, deep accountability and purposeful 
collaboration of a great many people in our business.
In September I kicked off an ESG webinar for investors. We have 
come a long way in the two years since our previous event 
covering this topic. We have driven significant reductions in 
carbon emissions, waste and workplace accidents.
Our broad plan to improve diversity, equity and inclusion is 
starting to yield results. In particular, we have seen 
improvements in female representation in senior management.
The Board plays a highly engaged role providing support 
and challenge to management as they develop and deliver 
their ESG plans. Over the past year, we have made further 
improvements to the way we provide oversight, including 
an expansion of the remit for the People & Governance 
Committee, now known as the People, Governance 
& Sustainability Committee, which is chaired by me.
For more on People and Planet  
see pages 59-77
For the People, Governance & Sustainability  
Committee report, see page 104
ENGAGING FOR CONSUMER HEALTH
A key ESG priority is to play a growing role in tobacco harm 
reduction by developing our NGP business and engaging for 
balanced, strongly enforced regulatory environments.
We are building on our long-term commitment to science 
which analyses the harm reduction potential of our NGP 
and their real-world use as smoking cessation tools.
In our major markets, we seek regulation that balances 
the need to make an attractive range of smoke-free products 
available to adult smokers, while driving out irresponsible 
products and preventing youth access.
We continue to be concerned with policy in some markets 
which leans towards prohibition. In August, I visited our 
employees, consumers and customers in Australia, one of the 
most challenging markets in our portfolio, where around 30% 
of tobacco products are illicit. The Australian market is a 
sobering example of the unintended consequences of 
over-restrictive regulation. Onerous limits on the availability 
of NGP and extremely high taxation on tobacco products have 
led to a spiralling trade in illegal products. These prohibitive 
policies have been damaging both for consumers seeking 
trusted reduced harm products and for the government, 
which receives decreasing excise revenues.
BOARD CHANGES
Our Board has a strong and diverse mix of skills and experiences, 
and we continue to develop our capabilities through education 
sessions and new appointments. In January, we welcomed 
Julie Hamilton to the Board and to our People, Governance 
& Sustainability Committee. In October 2024, she also joined the 
Remuneration Committee. Julie, who was Chief Commercial 
and Global Sales Officer at Diageo, has over 30 years’ experience 
in marketing, strategy and digital transformation. Prior to 
Diageo, Julie spent 25 years at the Coca-Cola Company where 
she held a range of leadership positions, including Chief 
Customer and Commercial Leadership Officer.
Diane de Saint Victor has decided to retire from the Board at 
the conclusion of the 2025 AGM. Diane has been a valued 
member of the Board, with roles on the Remuneration and 
People, Governance & Sustainability Committees. I would like 
to thank Diane for her insights and contribution over the 
past three years and on behalf of the Board, wish her the 
best for the future.
BECOMING AN EVEN STRONGER CHALLENGER
As we enter the final year of our current strategy, 
our transformation will carry on at pace as we continue to 
develop consumer capabilities, agile ways of working and our 
performance culture. In March 2025, I look forward to joining 
Stefan and our management team, when we provide detail of 
our next five-year strategy, which will build on our recent 
success and evolve Imperial Brands into an even stronger 
challenger business.
Thérèse Esperdy
Chair
DEVELOPING  
OUR TRACK RECORD
“We are better able to create 
predictable and sustainable value 
for shareholders and meet the 
needs of our wider stakeholders.”
Imperial Brands PLC | Annual Report and Accounts 2024
www.imperialbrandsplc.com
8
9

CHIEF EXECUTIVE’S STATEMENT
As we enter the final year of our current 
strategy, I am pleased with how we have 
strengthened the Company and delivered 
a more consistent performance.
Imperial Brands has become a more effective 
challenger business through new consumer 
capabilities, agile ways of working, and a 
high-performance culture.
This ongoing transformation is driving 
improving operational and financial 
outcomes, and growing capital returns.
STRONG PERFORMANCE
In combustible tobacco, our focus on operational excellence 
has enabled us to grow aggregate market share in our five 
priority markets with a five basis point improvement, while 
driving further strong pricing.
Since the launch of our strategy in 2021, these five largest 
markets, which account for c.70% of operating profit, have 
recorded a cumulative aggregate share increase of 48 basis 
points. This performance is consistent with our strategic 
objective to hold or grow aggregate share across these 
markets, balancing market share delivery with value creation.
Over the past year, tobacco pricing increased 7.8%, more than 
offsetting declining volumes, to deliver tobacco net revenue 
growth of 3.8% at constant currency.
In next generation products (NGP), we continue to grow 
through product innovation and scaling up within our existing 
market footprint. NGP net revenue grew by 26% on a constant 
currency basis. At actual exchange rates, this takes our 
cumulative growth over the four years since 2020 to 64%.
The Company’s strong performance has driven constant 
currency net revenue growth in tobacco and NGP revenue of  
4.6% – the strongest like-for-like top-line growth in more than 
10 years. Logista in our Distribution segment also contributed 
positively to our financial results with gross profit up 4.4%. 
This was driven by strong performance in the underlying 
business particularly in Spain and Italy as well as the benefit 
of prior year acquisitions. 
All of this helped to drive Group adjusted operating profit 
growth of 4.6% at constant currency and reported operating 
profit growth of 4.5%.
A STRONGER CHALLENGER BUSINESS
This strong financial performance is underpinned by our 
transformation into a strong challenger business better 
able to deliver consistent growth.
Being a successful challenger is about getting closer to 
consumers, making targeted technology investments to 
improve agility, and building a culture of high performance.
Our Global Consumer Office, set up in 2021, is now well 
established, with a team of 1,000 experts in insights, 
innovation, marketing and revenue growth management, 
working seamlessly with our markets.
A highlight of my year was visiting our new sensory 
laboratory in Shenzhen, which further strengthens our 
innovation capabilities, helping us link our consumers 
to our valued partners.
Over the past 12 months, we passed important milestones 
in our long-term digital investment programme. In particular, 
in October 2024 the first market cluster went live in our 
project to create a unified enterprise resource planning 
system replacing 60 legacy systems.
We continue to add to our capabilities through senior 
appointments. During the year we welcomed three new 
members of the Executive Leadership Team. Priyali Kamath 
joined us from P&G as President of Africa, Asia, Australasia 
and Central & Eastern Europe. Deborah Binks-Moore brings 
deep experience of regulated businesses to the new role of 
Chief Corporate Affairs Officer. Kevin Massie has been 
appointed General Counsel, having held a range of senior 
roles, most recently at the international consumer business 
PZ Cussons.
Across the organisation, we continue to invest in developing 
our culture. 850 colleagues have now completed Connected 
Leadership, our intensive seven-day programme which enables 
our senior people to become better coaches to their teams.
This year in our Employee Experience survey we maintained 
our 74% engagement score, which is one percentage point 
above the global benchmark.
CONSISTENT COMBUSTIBLE PERFORMANCE
Our transformation is leading to further success at a market 
level, where in combustibles we focus on the performance 
of our five priority markets.
Share gains in the US, Germany, Spain and Australia have 
been offset by a decline in the UK.
In the US, our portfolio, which offers adult smokers a brand 
offering at each key price point, enabled us to continue to gain 
share. This structured approach, combined with our continued 
investment in improving our sales and marketing capabilities, 
has supported more than four years of stable or growing share 
and an improved financial performance.
In Germany, our initiatives have stabilised our market share 
after more than a decade of steep losses. In Spain, we delivered 
another year of share gains coupled with improved pricing. 
The UK and Australia are challenging markets with elevated 
market size declines caused by high excise and growth in 
illicit trade. Here, we have continued to balance value 
creation through increased pricing while managing our 
market share performance.
We are also delivering strong performances in our medium-
sized and smaller markets. For example, in our Africa, Asia, 
Australasia and Central & Eastern European (AAACE) region, 
we delivered an improved financial performance after a 
difficult first half which was affected by disruption to 
shipment timings in the Middle East.
SUSTAINABLE GROWTH IN NEXT 
GENERATION PRODUCTS
In NGP, we made significant progress towards our goal of a 
sustainable business which makes a strong contribution to 
both Group performance and reducing harm for consumers. 
For the first time, we reported increased revenue in all three 
regions. We are also growing revenue and market share across 
all three categories.
In the US, our return to growth was spearheaded by the launch 
in February of Zone, our modern oral nicotine proposition. 
Early feedback from both consumers and the retail trade has 
been extremely positive.
In the Europe region, we saw strong growth in vape, led by the 
UK and supported by new products including the 1,000-puff 
blu bar disposable and the rechargeable blu bar kit. In this 
category, we now have a highly competitive product portfolio 
focused on responsibly meeting the needs of adult smokers 
and existing nicotine consumers.
In AAACE, improving revenues were supported by progress in 
the heated category. In our focus markets in Central & Eastern 
Europe, we are building consumer loyalty and securing our 
fair share against strong competition. Our iSenzia tea-based 
heat sticks are emerging as an important addition to our offering.
Following the launch of our strategy in 2021, we needed to reset 
our NGP operations while we gathered consumer insights and 
modernised our product portfolio. Now, following a period of 
test-and-learn launches, we are operating at scale with NGP 
available in over 20 markets. In eight markets, NGP account 
for 20% or more of total tobacco and NGP net revenue and in 
11 markets, we have brands which occupy top three positions 
in their categories. Our growing success has meant that we 
have been able to continue to reduce losses while continuing 
to invest in future growth. We still have a long way to go on 
this journey, but we have built the foundations for a sustainable 
business, underpinned by disciplined investment and increased 
agility to meet changing consumer needs. 
DELIVERING  
ON OUR STRATEGY
“Being a successful challenger 
is about getting closer to 
consumers, making targeted 
technology investments to 
improve agility, and building 
a culture of high performance.”
Imperial Brands PLC | Annual Report and Accounts 2024
www.imperialbrandsplc.com
10
11

CHIEF EXECUTIVE’S STATEMENT continued
TOWARDS A HEALTHIER FUTURE
Our NGP business is not just growing consistently – it is also 
growing responsibly.
During the year we completed several scientific studies 
which validated the potential of our new products to support 
smokers seeking to quit cigarettes.
We maintain rigorous marketing standards to ensure 
we only target adults who already smoke or consume 
nicotine products. Additionally, we continue to engage 
with policymakers to develop strong regulatory regimes 
which build trust in NGP by minimising youth access and 
eliminating illegal products.
Strong progress continues to be made on our other People 
& Planet priorities, including our “Triple Zero” objectives, 
which cover carbon emissions, waste and workplace injuries.
Direct carbon emissions are now down 69% since our baseline 
year of 2017 and we remain on course to become Net Zero 
across our supply chain by 2040. Since May 2024, within our 
own operations we have sent zero waste to landfill and have 
reduced absolute waste by 32% compared to our 2017 baseline. 
The number of lost-time accidents has reduced by 47% 
compared to our 2019 baseline year. 
In September, we were pleased to showcase our evolving 
approach to ESG through an investor webinar. For more 
information on our progress see pages 59-77. A replay of 
our webinar, together with our presentation, is available 
at www.imperialbrandsplc.com.
ALLOCATING CAPITAL WITH DISCIPLINE
As a highly cash generative business, we recognise the 
importance of a clear and transparent capital allocation 
framework to our stakeholders. Consistency and discipline are 
key principles that underpin our four capital allocation priorities:
•	 Invest behind the strategy to deliver our growth initiatives
•	 Maintain a strong and efficient balance sheet with a target 
leverage towards the lower end of our adjusted net debt to 
EBITDA range of 2-2.5 times
•	 A progressive dividend policy with dividends 
growing annually, taking into account underlying 
business performance
•	 Return surplus capital to shareholders
Since reaching our target leverage in September 2022, we have 
entered into an ongoing, multi-year buyback, which began 
with an initial buyback of £1 billion during FY23, and a further 
£1.1 billion for FY24. In October 2024, we announced a third 
year of buybacks with a £1.25 billion programme – an increase 
of 14% on the prior year. This will be largely completed during 
FY25 and will bring our capital returns via buybacks under the 
current strategy to £3.35 billion.
In line with our progressive dividend policy, we are 
recommending a 4.5% increase for the FY24 dividend to  
153.42 pence per share. In October, we announced our intention 
to change the payment profile of our dividend to four equal 
quarterly payments for FY25 onwards. This change in the 
dividend payment profile will lead to more consistent cash 
returns to shareholders throughout the year and, during the 
transitional period of FY25, will result in increased dividend 
payments of 40.08 pence per share in June and September 2025.
OUTLOOK
We are now working on our strategy for the next five-year 
period through to 2030, which will build on the foundations 
established under the current strategy. Further details will be 
provided at a capital markets event on 26 March 2025. In the 
meantime, our priority is to deliver on the final 12 months of 
the current five-year plan and, while we take nothing for 
granted, we remain confident in our ability to deliver on our 
existing operational and financial commitments.
In the coming year, at constant currency we expect to deliver 
low single-digit tobacco and NGP net revenue growth and to 
grow our Group adjusted operating profit close to the middle 
of our mid-single-digit range. This will be driven by continued 
profit growth from our combustible tobacco business and a 
further reduction in operating losses in our NGP portfolio. 
Given the strong momentum in our NGP business, we will 
continue to invest to drive another year of double-digit 
constant currency net revenue growth, while balancing our 
objective to build a sustainable and profitable business.
In line with previous years, performance will be weighted 
to the second half of the year driven by the phasing of 
combustible pricing and investment. As a result, first half 
Group adjusted operating profit is expected to grow at low 
single digits at constant currency.
We expect to deliver at least high-single-digit earnings per 
share growth at the full year at constant currency supported 
by the ongoing share buyback and partly offset by higher 
adjusted finance and tax costs. At current rates, foreign 
exchange translation is expected to be a headwind of 1-2% to 
net revenue, adjusted operating profit and earnings per share.
We remain focused on driving sustainable growth in cash 
flows to underpin another year of shareholder returns and 
to support our growing role in this industry’s transition to 
a healthier future.
 
Stefan Bomhard
Chief Executive Officer
1. Stefan Bomhard (German) 
Chief Executive Officer
2. Lukas Paravicini (Swiss)
Chief Financial Officer
3.Deborah Binks-Moore (British)
Chief Corporate  
Affairs Officer
4. Alison Clarke (British)
Chief People and  
Culture Officer
5. Javier Huerta (Mexican)
Chief Supply Chain Officer
6. Priyali Kamath (Indian)
President, Africa, Asia, 
Australasia, and Central  
& Eastern Europe  
(AAACE) Region
7. Kevin Massie (Canadian)
General Counsel
8. Murray McGowan (British)
Chief Strategy and 
Development Officer
9. Paola Pocci (Italian)
Chief Consumer Officer
10. Kim Reed (American)
President and CEO,  
Americas Region
11. Aleš Struminský (Czech)
President, Europe Region
A TEAM WITH DIVERSE EXPERIENCE
Our Executive Leadership Team (ELT) has a strong blend  
of experience from across leading global consumer  
companies and deep tobacco and local market knowledge.
For more information see 
www.imperialbrandsplc.com
1
5
6
3
9
2
8
11
4
10
LEADERSHIP
7
Imperial Brands PLC | Annual Report and Accounts 2024
www.imperialbrandsplc.com
12
13

BUSINESS MODEL
OUR DISTINCTIVE
APPROACH
Our colleagues
Our colleagues are our most 
important asset. We have 
25,000 committed and 
passionate employees who 
want to make a difference.
Our brands
Our portfolio of 160 brands 
provides enjoyment and 
pleasure for millions of 
adult consumers every day.
Our relationships
We have solid, trusted 
partnerships with 
stakeholders, including 
customers and suppliers 
across c.120 markets.
Our operations
We have a network of 
27 manufacturing sites that 
source and process tobacco 
raw materials to provide 
high-quality products at 
lowest cost.
Our industry knowledge
Our deep knowledge of 
the tobacco and nicotine 
industry, including our 
consumer insights, helps 
us to operate responsibly 
in all our markets.
Our financial strength
We are able to raise prices 
to more than offset 
volume declines to deliver 
high margins and strong 
cash flows to invest and 
drive returns.
ADULT CONSUMER INSIGHTS
We start with the consumer – 
and everything we do is based 
around a deep understanding 
of existing adult smokers and nicotine 
consumers. Our insights research is 
led by our Global Consumer Office and 
we unlock value by ensuring we offer 
our consumers the right product choices 
to meet their needs. These insights 
provide competitive advantage and 
inform our product offerings in both 
combustible tobacco and NGP.
SCIENCE & REGULATION
We use our know-how and smaller 
size to be agile in how we respond to 
regulatory changes. This is supported 
by our science and corporate affairs 
teams, who understand the regulatory 
environment in all our markets and 
ensure we operate responsibly and 
provide high-quality products compliant 
with local standards. We work to 
scientifically substantiate the harm 
reduction potential of all our NGP 
relative to cigarettes.
MARKETING & INNOVATION
Our marketing and innovation teams 
add value by using consumer insights 
to develop a portfolio of combustible 
tobacco and potentially reduced-harm 
products to engage and excite adult 
consumers. We use sales and marketing 
communications and innovation to 
differentiate our brands and meet 
evolving consumer needs, while at 
the same time ensuring our products 
are not marketed to youth.
OUR ASSETS
WHAT WE DO
The choices we make in running our business 
differentiate us from our global peers.
Consumer centricity
We put the consumer at 
the centre of our business 
with strong consumer 
insight guiding all our 
decision-making.
Local and international 
brands
Our differentiated brand 
portfolio means we offer 
consumers heritage brands 
with local provenance and 
international brands that have 
a broader geographic appeal.
Focus
We focus our investment on 
clear performance drivers in 
our five priority combustible 
markets and drive value from 
our broader market portfolio.
We are building our NGP 
business in markets where 
consumers have already 
expressed their preferences 
and where we already have 
established distribution.
Partnerships
Our partnership approach 
to innovation enables us 
to compete in multiple NGP 
categories with an agile 
response to changing market 
dynamics and fast product 
development.
SUSTAINABLE SOURCING
Our leaf purchasing teams work with 
a diverse and complex supply chain 
from smallholder farmers to 
multinational companies to procure 
high-quality leaf and nicotine for our 
products. Our procurement teams add 
value by responsibly meeting all our 
sourcing needs including leaf, nicotine 
and non-tobacco materials such as 
papers, filters and packaging, as well 
as the power and water we use to run 
our factories. Their decisions are 
guided by our ESG commitments.
EFFICIENT MANUFACTURING
Our manufacturing teams employ 
the latest production methods, 
working to the highest quality and 
product manufacturing standards. 
Our scale and knowledge are 
competitive strengths, enabling us to 
supply quality products at lowest cost. 
Where appropriate, for example with 
NGP devices, we use third-party 
manufacturers with the technical 
expertise to deliver high-quality 
products. We also use third-party 
logistics companies to distribute 
our products.
STRONG RETAIL PARTNERSHIPS
We sell our products to our customers. 
Our sales and marketing teams have 
built strong partnerships with them 
through sales force coverage, 
retailer incentivisation and point-of-
sale advertising, where appropriate. 
We understand their needs and 
help them to navigate the changing 
regulatory environment. Our goal is to 
deliver mutually attractive commercial 
arrangements that support growth 
and value creation for our retailer, 
wholesaler and distributor customers.
STAKEHOLDER VALUE
Consumers
Millions of adults worldwide choose to enjoy our 
tobacco and next generation products. Meeting 
their expectations of quality and understanding 
their evolving requirements are vital for the 
long-term sustainable growth of our business.
Governments and regulators
Approaches to legislation vary significantly 
across geographies. We support reasonable 
regulation of tobacco and nicotine products 
and look to have constructive engagement 
with policymakers and regulators.
Colleagues
It is essential we create a supportive, safe and 
rewarding work environment to enable them 
to deliver our goals and develop their careers.
Investors
Our investors provide capital to the business 
and monitor management’s allocation of that 
capital within the business.
Customers
We work closely with distributors, wholesalers 
and retailers to ensure our products are available 
to adult consumers in a diverse range of outlets 
worldwide. They play a crucial role in our 
business model.
Suppliers
We maintain strong relationships with our 
tobacco, non-tobacco materials (NTM) and NGP 
suppliers to help ensure sustainable supply and 
business continuity, underpinned by fair contract 
and payment terms.
For more information  
see pages 54-57.
Imperial Brands PLC | Annual Report and Accounts 2024
www.imperialbrandsplc.com
14
15

OUR STRATEGY 
A
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OUR STRATEGY 
IN ACTION
STRATEGIC PILLARS
CRITICAL ENABLERS
The choices we make are 
guided by our strategy, 
purpose and vision as well as 
our approach to managing 
our environmental, social and 
governance (ESG) priorities.
OUR PURPOSE
Forging a path to a healthier 
future for moments of 
relaxation and pleasure.
OUR VISION
To build a strong 
challenger business 
powered by responsibility, 
focus and choice.
HOW WE MEASURE OUR PERFORMANCE
To measure our performance we have 10 financial and four 
non-financial key performance indicators. We also measure 
the performance of several other indicators.
Financial performance is reported on pages 34-41, and 
non-financial performance is reported on pages 59-77.
For more information  
see pages 18-19.
For more information  
see pages 20-21.
OUR BEHAVIOURS
HEALTHIER FUTURES
POSITIVE CONTRIBUTION TO SOCIETY
SAFE & INCLUSIVE WORKPLACE
Consumer health
Climate change
Packaging and waste
Farmer livelihoods  
& welfare
Sustainable &  
responsible sourcing
Human  
rights 
Employee health,  
safety & wellbeing
Diversity, equity  
& inclusion
OUR APPROACH TO ESG
For more information  
see pages 59-77.
Imperial Brands PLC | Annual Report and Accounts 2024
www.imperialbrandsplc.com
16
17

STRATEGIC PILLARS
FOCUSING ON 
PRIORITY MARKETS
Our approach is creating growing revenue 
and profit from our largest tobacco businesses
Five markets – the United States, Germany, the UK, Spain 
and Australia – contribute around 70% of operating profit. 
A key pillar of our strategy is a focus on driving value in these 
businesses through targeted brand building, improvements in 
sales capabilities and careful portfolio management.
Our ambition is to maintain stable market share in aggregate 
and in any given year some markets will grow share while 
other markets may see reductions. In 2024, we recorded the 
fourth consecutive year of stable or growing aggregate share 
alongside strong pricing. Share gains in the US, Germany, 
Spain and Australia have more than offset declines in the UK.
STRATEGIC REVIEW
DRIVING VALUE 
FROM OUR 
BROADER MARKET 
PORTFOLIO
We focus on the medium-sized and smaller 
markets with the strongest opportunities 
for future growth
We have developed a rigorous approach to managing our 
broader portfolio of markets. This involves stronger consumer 
engagement, targeted investment in brands and improved 
sales execution. 
The establishment of the Africa, Asia, Australasia and 
Central & Eastern Europe region has enabled stronger 
performance management of these markets and more 
effective sharing of best practices. We utilise the same tools 
as our largest five markets to drive performance across our 
broader market portfolio.
BUILDING SCALE  
IN NEXT 
GENERATION 
PRODUCTS
We are defining a distinctive challenger 
position offering strong consumer choices 
across multiple categories
Our consumer-led, partnership approach to innovation and 
development means we now have attractive propositions 
across all categories: vape, heated products and oral nicotine. 
However, we continue to be disciplined in our market entry 
strategy – only launching products where there is existing 
consumer demand for the category and where we already 
have strong routes to market. Since 2020, at actual exchange 
rates we have grown NGP net revenue by 64%, and NGP now 
accounts for 4% of tobacco and NGP net revenue.
During 2024, we grew NGP net revenue across all three of 
our global regions – and across all categories. US performance 
was driven by the launch of our new Zone oral nicotine pouches. 
In the Europe region, growth was led by our refreshed portfolio 
of vaping products including the new blu bar disposable and 
the rechargeable blu bar kit. In AAACE, we are building 
consumer loyalty in heated products, including our new 
iSenzia tea-based sticks.
2021
Definition of key 
operational levers to 
drive performance in 
each of our five largest 
combustible markets; US, 
the largest global market 
established as separate 
region led by Kim Reed; 
aggregate market share 
for priority markets 
stabilised after a period 
of decline
2022
Branding refreshed for 
local jewel brands 
including Winston in 
US and Nobel in Spain
2023
Focused investment in 
sales force in US and 
Germany continues
2024
Aggregate market share 
growth alongside strong 
pricing; German market 
share growth
2021
AAA (later AAACE) region 
established to enable 
stronger focus on 
attractive medium-sized 
and smaller markets
2022
Exits from Japan, 
Russia and several 
Central Asian markets
2023
Strong revenue growth 
reported in Africa; Asia, 
Middle East & Turkey; 
Central & Eastern Europe
2024
Further consumer 
experience added to the 
ELT with the appointment 
of AAACE President 
Priyali Kamath from P&G
2020
NGP reboot: disciplined 
market exits and 
underperforming 
investments cut
2021
Investment aligned 
behind new strategy; 
test and learn approach 
in heated tobacco with 
trials in Greece and 
Czech Republic
2022
blu 2.0 pod device pilots 
in France; roll-out of new 
oral pouch flavours in 
European markets
2023
Multiple vape and heated 
product and market 
launches; NGP now 
available in more than 
20 European markets
2024
Launch of Zone oral 
pouches in US; NGP 
accounts for 20% or more 
of tobacco and NGP net 
revenue in eight European 
markets
USA
+15bps
Germany
+2bps
UK
-50bps
Five priority markets and their FY24 share gains/losses
12-month share
In each of these markets Imperial 
enjoys a top-three market position, 
with established brands and strong 
customer relationships. Our aggregate 
market share has improved by +5bps 
versus the prior year.
Spain
+5bps
Australia
+5bps
NGP as a percentage of Imperial’s tobacco and NGP net 
revenue in European markets
FY24 Tobacco and NGP net revenue growth by wider 
market clusters
OUR TRANSFORMATION IN ACTION
KEY DEVELOPMENTS
Middle East & 
Turkey
Africa
6.0%
Central & 
Eastern Europe
4.9%
1.9%
Germany
Hungary
France
Spain
Czech Republic
UK
Poland
Sweden
Finland
Norway
Austria
Estonia
Portugal
Italy
Greece
43%
36%
27%
21%
20%
12%
9%
9%
6%
6%
5%
2%
31%
27%
34%
Imperial Brands PLC | Annual Report and Accounts 2024
www.imperialbrandsplc.com
18
19

CRITICAL ENABLERS
PUTTING THE 
CONSUMER AT  
THE CENTRE OF 
THE BUSINESS
Investments in insights, innovation, 
marketing and portfolio management are 
supporting success in global markets
The tobacco and nicotine environment is undergoing 
transformative change with consumer tastes becoming more 
eclectic. The pace of innovation is accelerating and there is 
now a broad NGP ecosystem where partnering is important 
to success. To capitalise on these long-term trends, we have 
been patiently investing in our consumer capabilities.
In consumer insights, there has been a step change in our 
level of consumer interactions. During FY24 we conducted 
a total of 220,000 interviews and, at any one time, we have at 
least 70 research programmes in flight. Also during the year, 
we opened a new sensory laboratory in Shenzhen adding to 
our existing facilities in Liverpool and Hamburg. In revenue 
growth management, after initial pilots, we have begun a 
global roll-out of SWIPE, our new price simulation tool.
STRATEGIC REVIEW continued
DEVELOPING OUR 
PERFORMANCE 
CULTURE
We have a structured approach to becoming 
a more accountable, collaborative and 
inclusive organisation
Our progress towards becoming a consistently high-performing 
business has been driven by an integrated multi-year 
programme. Underpinning all our activities have been our 
five behaviours: Start with the Consumer; Collaborate with 
Purpose; Take Accountability with Confidence; Be Authentic 
and Inclusive to all; and Build our Future.
Key activities for 2024 have included an expansion of the 
Connected Leadership programme, which enables our senior 
people to become better coaches and unlock the full potential 
of their teams. We have also launched new initiatives to support 
career development and the acceleration of high-potential 
female leaders. 
This year we maintained our strong engagement score of 74%, 
one point above the global benchmark.
SIMPLIFYING  
AND BECOMING 
MORE EFFICIENT
New ways of working and improvements in 
tech and data are enabling more sustainable 
growth
Our 2021 strategy identified a need to better integrate our 
operations to become simpler and more efficient.
We have made significant structural changes to our 
enabling functions including finance, IT and People & Culture 
to help these teams partner more closely with the business. 
Our Global Business Services unit, set up in 2022, is now 
well established and across our global factory footprint, 
we are improving standardisation, driving a safety-first 
and quality-first approach.
We have also embarked on Unify, our multi-year business 
transformation programme, enabling the simplification of our 
operations and making them more efficient by standardising 
our core business processes, harmonising our data and 
unifying our core system that connect us globally to provide 
enhanced business and consumer insights, enabling informed 
decisions at speed for us to be an agile and challenger 
business. In October 2024, we passed an important milestone 
with the first market cluster adopting these tools. 
2021
Group Consumer Office 
established, creating 
new centre of expertise 
for insights, innovation, 
marketing and portfolio 
management
2022
Acceleration of 
development 
cycles enables new 
NGP launches
2023
Innovation hubs open in 
Liverpool and Hamburg; 
launch of “Dimensions”, 
global insights project 
segmenting individual 
consumer moments; New 
York capital markets day 
showcasing consumer 
capabilities; Paola Pocci 
appointed as Chief 
Consumer Officer
2024
Opening of Shenzhen 
sensory laboratory, 
enabling closer 
collaboration 
with partners
2021
Strategy launch identifies 
Culture as key enabler for 
improved performance; 
Connections programme 
to embed five core 
behaviours
2022
Connected Performance 
– more rigorous 
performance management 
for objective setting and 
bonuses; Board approves 
long-term diversity, equity 
and inclusion ambitions
2023
Connected Leadership 
coaching courses begin. 
By end FY24, 850 leaders 
have graduated from this 
seven-day programme
2024
We maintained our 
engagement score at  
74%, one percentage  
point above the 
global benchmark
2021
New performance 
management approach 
introduced; market 
clusters reduced 
from 13 to 10
2022
Changes to business 
support functions; 
investment in new ERP 
system announced
2023
300 roles moved to 
new Global Business 
Services unit
2024
Connected Change 
programme launched 
to embed change 
management skills 
among senior leaders; 
new ERP system live in 
first market October 2024
Consumer interviews in FY24
220,000
OUR TRANSFORMATION IN ACTION
Innovation centres
3
People in the Global Consumer universe
1,000
Legacy systems to be replaced by 2028
60
People employed in our Global Business Services unit
>320
Productivity gains
10%
Employee engagement
24
22
21
66%
74%
74%
74%
73% 
Global benchmark
23
KEY DEVELOPMENTS
Imperial Brands PLC | Annual Report and Accounts 2024
www.imperialbrandsplc.com
20
21

KPIs 
We use key performance indicators to assess the progress  
we are making in delivering our purpose, vision and strategy.
1.	 Definitions for financial KPIs can be found in Supplementary Information.
FINANCIAL KPIs1
NON-FINANCIAL KPIs1,2
Tobacco & NGP  
net revenue (£bn)
Performance
Tobacco & NGP net revenue grew by 1.8% at 
actual exchange rates and increased by 4.6% 
on a constant currency basis. Tobacco net 
revenue was up 3.8% at constant currency, 
reflecting progress made in the two 
combustible strategic priorities of: “focus on 
our priority markets” and “driving value from 
our broader portfolio”.
	*
Excluding Russia. 
Tobacco & NGP adjusted 
operating margin (%)
Performance
Margins declined 70 basis points at actual 
rates and 10 basis points at constant currency. 
While gross margins increased, the decline in 
adjusted operating margin is a result of 
inflation and increased depreciation.
	*
Excluding Russia.
Performance
NGP revenue grew by 26.4% on a constant 
currency basis in the year. This growth in 
our NGP revenue reflects our strategic priority 
to “build a targeted NGP business” and the 
step up in investment during the period.
Performance
Our “focus on our priority markets” has enabled 
us to stabilise the market share loss we 
experienced for a number of years. We balance 
market share with value creation so we are 
no longer the major market share donor to 
our competitors in our higher value markets. 
Gains in the US, Germany, Spain and 
Australia offset declines in the UK.
Performance
Adjusted earnings per share increased 
6.5% at actual exchange rates and increased 
10.9% on a constant currency basis. Reported 
earnings per share grew 19.1%. This movement 
is explained in the Group Financial Review.
	*
Excluding Russia.
Adjusted earnings 
per share (pence) 
R
HOW WE ARE 
PERFORMING 
NGP net revenue  
(£m) 
R
Aggregate priority  
market share vs prior  
year (basis points) 
R
R
KPIs used as bonus and LTIP 
performance criteria for Executive 
Directors. See Remuneration Report 
on pages 115-129 for more information
24
23
21
£7.6bn
22
£7.7bn*
£8.0bn
£8.2bn
24
23
21
246.5p
22
264.8p*
278.8p
297.0p
Performance
Adjusted net debt to EBITDA reduced to 1.8x 
in FY24, close to our capital allocation target 
of 2.0x to 2.5x. Adjusted net debt reduced to 
£7.7 billion, after £2.3 billion of returns to 
shareholders via dividend and share buyback. 
EBITDA increased year-on-year, reflecting 
the growth in adjusted operating profit 
during the financial year.
Adjusted net debt to EBITDA 
(multiple) 
R
24
23
21
2.2x
22
2.0x
1.9x
1.8x
Performance
2024 adjusting cash conversion of 100% 
was higher than the prior year due to 
an improvement in working capital.
Adjusted operating cash 
conversion rate (%) 
R
24
23
21
83%
22
102%
92%
100%
24
23
22
21
-2bps
+10bps
+35bps
+5bps
Dividend per share (pence)
Performance
The dividend grew 4.5% reflecting our 
progressive dividend policy and in line 
with our capital allocation policy. 
24
23
21
139.08p
22
141.17p
146.82p
153.42p
24
23
21
£188m
22
£208m
£265m
£329m
24
23
21
43.5%
22
44.4%*
44.7%
44.0%
Absolute Scope 1 and 2  
market-based C02 equivalent 
emissions (tonnes)3 
R
Performance
We have seen a 69% decrease in our total 
Scope 1 and Scope 2 market-based emissions 
from our 2017 baseline year. *The baseline 
and previous years’ data has been restated 
due to the correction in Scope 2 market-
based emissions relating to the source of 
heat and steam in our factory in Türkiye. 
1.	 Definitions for non-financial KPIs can be found 
in the ESG Review on pages 59-77 and in the 
Reporting Criteria document available at  
www.imperialbrandsplc.com.
2.	 Certain 2024 non-financial data has been 
independently assured by Ernst & Young LLP (EY) 
under the limited assurance requirements of the 
ISAE 3000 standard. EY’s Assurance Opinion is 
available on our website. Our reporting scope and 
definitions are detailed in the Reporting Criteria 
document published on our website.  
See www.imperialbrandsplc.com/sustainability 
for more information.
3.	 Our 2024 environmental data follows the reporting 
period Q4 financial year 2023 to Q3 financial year 
2024. This is to allow for data collection, 
validation and external assurance. Our reporting 
scope and definitions are detailed in the Reporting 
Criteria document published on our website.
4.	 Our health and safety data is for the full 2024 
financial year. Our reporting scope and definitions 
are detailed in the Reporting Criteria document 
published on our website.
Performance
Return on invested capital improved in the 
year by 120bps to 19.7%, benefiting from a 
reduction in FY24 invested capital compared 
to the prior year, mainly due to the foreign 
exchange impact on intangible assets.
Return on invested capital (%) 
R
Lost time accident frequency rate 
(per 200,000 hours)4 
Performance
Although we have reduced the number of 
lost time accidents in FY24, the lost time 
accident rate has remained unchanged from 
last year due to a corresponding reduction 
in hours worked. 
We have seen a 25% decrease in the LTA rate 
compared to the 2019 baseline year.
24
23
19
0.40
0.30
22
0.24
0.30
24
23
21
16.5%
22
17.7%
18.5%
19.7%
Scope 1
Total value is total Scope 1 and Scope 2 
market-based absolute CO2e emissions
Scope 2 market-based
2024
2023
2022
2017
114,270
91,007
81,089
73,437
15,683
176,176*
85,829*
20,326*
Waste (tonnes)3 
Performance
Our target is to reduce waste by 20% 
by 2030. We have exceeded this target 
with a 32% reduction in waste compared 
to the 2017 baseline year. We will set a 
new waste reduction target subject to 
ESG Committee approval.
24
23
17
49,141
35,744
22
41,969
33,211
Total shareholder return 
R
Performance
We have delivered total shareholder 
returns of 76% over the prior three-year 
period. Delivery in line with our guidance 
supports growing investor confidence 
in our management team’s ability to 
implement our strategy. 
0
40
80
120
160
200
2024
2023
2022
2021
Imperial Brands total return
Energy consumption (GWh)3 
R
Performance
We set a target to reduce absolute energy 
consumption by 25% by 2030 versus the 
2017 baseline year. In FY24 we exceeded 
this target with a 32% reduction compared 
to the baseline year. We will set a new 
energy reduction target subject to 
ESG Committee approval.
Our 2024 relative energy consumption 
is 72,943 kWh/£m net revenue.
24
23
17
875
650
22
712
595
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Employee experience 
To monitor the progress of our cultural 
change programme, we conduct an 
annual Employee Experience survey. 
In FY24, our employee engagement score 
was 74%, the same level as the prior 
year and above the global benchmark. 
Participation in the survey was 83%. 
Additionally, we have developed an 
internal bespoke index with which to 
monitor the outcome of our leadership 
talent development programmes. 
More non-financial performance 
indicators can be found in the 
ESG Review on pages 59-77 and  
in our Reporting Criteria document 
available on our website. 
Imperial Brands PLC | Annual Report and Accounts 2024
www.imperialbrandsplc.com
22
23

INDUSTRY OVERVIEW
GLOBAL MARKET 
CONTEXT
As the highly regulated global market for 
tobacco transforms into a more diverse 
market for nicotine across multiple categories, 
Imperial is leveraging its challenger mindset 
to deliver for consumer needs and 
consumer health.
EVOLVING CONSUMER DEMAND
The global nicotine market represents US$ 957 billion of retail 
sales, with 92% of this accounted for by combustible tobacco. 
Within combustible tobacco, cigarettes remain the largest 
category, with more than 5.3 trillion consumed each year. 
However, the development and consumer adoption of next 
generation products (NGP) and smokeless tobacco over the 
past decade has led to retail sales of US$ 77 billion, accounting 
for the remaining 8%. NGP encompasses vaping products, 
heated tobacco devices and sticks, and oral nicotine pouches.
Despite the well-known health risks of smoking, more than 
20% of the world’s adult population still choose to smoke. 
Our consumers tell us they value our products for the moments 
of relaxation and pleasure they provide. Many of these 
consumers also tell us that they are looking for potentially 
less harmful alternatives to traditional combustible products, 
but that they have yet to find a perfect replacement for 
cigarettes. (For more information see pages 64-65.) 
This means we are seeing a growing diversity of behaviour, 
with consumers using different products for different 
moments in their day.
Our strategy prepares us for a market where multiple nicotine 
categories coexist, but these market developments are not 
without their challenges. A greater number of nicotine product 
categories introduces supply chain complexity – which Imperial 
mitigates using a strong supplier partnership model. It also 
introduces regulatory complexity, which can be harder to 
mitigate. (For more information see pages 46-48.) 
Thanks to our focused investments in transformation, we are 
now well placed to provide much greater consumer choice and 
to make a positive contribution to this wider market transition.
PROMOTING HARM REDUCTION
Regional and market regulators have diverse policies 
towards tobacco harm reduction. Public health bodies agree 
it is the smoke created by the burning of tobacco leaf that 
contains most of the harmful chemicals responsible for 
smoking-related disease. This is not always reflected in policy. 
Some governments, such as the UK and New Zealand, 
have policies that support existing smokers’ transition 
to potentially less harmful products, and these markets 
have seen positive public health benefits. 
Other governments and the World Health Organization (WHO) 
do not recognise the public health benefits of NGP. This is often 
due to a sole focus on concerns about a youth access “on-ramp”. 
This is an important consideration, although it should not 
detract from the much larger – and scientifically substantiated 
– value of the “off-ramp” that NGP can provide to many 
millions of existing smokers.
We will continue to advocate for policies that embrace the 
concept of tobacco harm reduction.
NAVIGATING REGULATION AND EXCISE
The traditional tobacco market remains heavily regulated. 
Such regulation continues to evolve and remains a significant 
influence on how we manufacture, advertise and sell our 
products, and how our consumers buy and enjoy them. 
Regulation varies widely across regions and markets. 
Nationally, countries such as New Zealand and Australia 
have unveiled comprehensive programmes of new regulation, 
while other countries such as the US and Greece have further 
developed product-by-product approval pathways for the 
marketing of tobacco and nicotine products. 
At a regional level, the EU is re-examining its Tobacco 
Products Directive, Tobacco Advertising Directive and 
Tobacco Excise Directive. 
Combustible tobacco is heavily taxed, contributing more than 
€80 billion to European governments alone each year, and is 
often seen as a non-controversial source of urgent additional 
government funding. 
High excise taxes are also a tool governments use to curb 
combustible demand. Excise taxes vary; some are based on a 
percentage share of the retail price while others are linked to 
inflation, such as in the UK, where we have seen drastic excise 
rises over the last year.
Imperial Brands supports reasonable and rational regulation 
of tobacco and nicotine products. We believe NGP offer potential 
harm reduction and should be subject to excise rates at 
significantly lower levels than combustible products to help 
encourage smoker transition. 
We are also clear that all our products are for adult nicotine 
consumers only. (For more information see pages 64-65.)
Global nicotine market retail sales:
US$ 957 billion
of which NGP and smokeless tobacco accounts for:
US$ 77 billion
Source: Euromonitor 2024
Cigarettes consumed globally each year: 
5.3 trillion
Source: Euromonitor 2024
Percentage of world’s adult population  
who smoke:
>20%
Source: OurWorldinData.org
Combustible tobacco tax contribution  
to European governments:
€80 billion
Source: EU Commission (2022, last full year available)
COMBATTING ILLICIT TRADE
The prevalence of the illicit trade in tobacco and nicotine 
products means that we face competition from a criminal 
supply chain. 
Illicit tobacco deprives the responsible industry of revenue, 
deprives governments of vital excise and deprives consumers of 
the security of enjoying rigorously tested, high-quality products. 
The illicit trade is a complex phenomenon, driven by economic, 
practical and political factors. 
Where governments have adopted aggressive policies against 
NGP to limit the development of the nicotine market, we have 
seen negative consequences for population-level public health 
and the growth of an illicit trade in NGP. 
At the extreme end is the difference between New Zealand, 
where the legalisation of vape coincided with a steep fall in 
youth smoking rates, and Australia, where there has never been 
a significant legal market for NGP and yet a black market thrives.
Fighting illicit trade requires a co-ordinated approach from 
government and industry. Imperial continues to work with 
enforcement agencies and to encourage proportionate 
regulation that will minimise the likelihood of nicotine 
products being targeted by criminal organisations.
Imperial Brands PLC | Annual Report and Accounts 2024
www.imperialbrandsplc.com
24
25

OPERATING REVIEW
HEADLINES
•	 Financial performance driven by strong pricing 
across multiple markets as volume decline rates 
continue to improve
•	 Encouraging stabilisation in German market share, 
with market share growth in Spain and decline in 
the UK
•	 Leveraging our local jewel brand strategy to drive 
operational and financial performance
•	 NGP net revenue performance reflects scale building 
in existing markets and new product innovations
•	 Successful roll-out of new vapour products including 
the 1,000-puff blu bar disposable and the rechargeable 
blu bar kit during the year 
•	 Adjusted operating profit growth reflects strong 
combustible performance and improving NGP 
gross margins
Tobacco volume
 -3.7%
Tobacco & NGP  
net revenue*
 +5.6%
Tobacco net revenue*
 +4.5%
NGP net revenue*
 +20.5%
Adjusted  
operating profit*
 +7.5%
	*
Change at constant currency.
EUROPE 
REGION
AT A GLANCE
Our results in Europe are driven by strong 
combustible pricing, an improvement in 
volume decline rates and growth in NGP 
net revenue. 
Strategic initiatives in our priority markets supported our 
combustible tobacco performance. In Germany, we delivered 
an encouraging stabilisation in market share after more than 
a decade of market share declines. Investments in our sales 
force size and capabilities have led to an improvement of our 
retailer coverage and mean we are better able to take advantage 
of market opportunities. We leveraged our portfolio and revenue 
management capabilities to support the roll-out of new formats 
in both the premium and the value pricing points. In Spain, 
our brand equity investments supported price increases while 
still delivering market share growth. Strong sales growth was 
driven by our local jewel brands strategy with a new value 
proposition with Fortuna GO to capture down-trading as the 
pricing ladder expands and a focus on key distribution channels. 
In the UK, our continued brand equity investment in our 
local jewel brands, underpinned the roll-out of a new fine 
cut offer and supported price increases which helped to partially 
mitigate the challenging market volume declines and market 
share declines.
Tobacco volumes were broadly in line with long-term decline 
rates at 3.7%. German volumes benefited from the easing of 
pressures on consumer incomes combined with an encouraging 
market share performance. This offset the impact of elevated 
excise regimes in markets, such as the UK, which contributed to 
continuing pressure on volumes in those markets. Tobacco net 
revenue increased 4.5% at constant currency, reflecting a strong 
price mix of 8.2%, which more than offset the volume declines.
Our NGP portfolio has delivered strong net revenue growth 
of 20.5% at constant currency with growth across all three 
categories as we gained scale in our existing market footprints. 
Our consumer-led partnership model on NGP innovation 
supported new product roll-outs in all three categories. In vaping, 
in the UK, France and Spain we introduced a new disposable 
device under the blu brand which delivers an increased 1,000 
puffs. Additionally, in response to consumer demand for a 
more sustainable product, towards the end of the year we 
rolled out our pod-based blu bar kit, in France and the UK, 
offering consumers the same experience as blu bar but with a 
rechargeable battery. In heated tobacco, we introduced iSenzia 
tea-based heat sticks into Italy and Greece to extend choice 
to adult smokers with flavoured non-tobacco sticks which 
can be used in our Pulze 2.0 devices. In modern oral nicotine, 
we continue to meet evolving consumer preferences with 
flavour launches in ZoneX and Skruf Modern in Norway.
Tobacco and NGP adjusted operating profit for the year 
increased 7.5% at constant currency, mainly reflecting the 
strong tobacco performance together with improvement in 
NGP gross margins.
Aleš Struminský
President, Europe Region
Full year result
Change
2024
2023
Actual
Constant  
currency
Tobacco volume
bn SE
86.6
89.9
-3.7%
–
Tobacco & NGP net revenue
£m
3,366
3,240
+3.9%
+5.6%
Tobacco net revenue
£m
3,106
3,020
+2.8%
+4.5%
NGP net revenue
£m
260
220
+18.2%
+20.5%
Adjusted operating profit
£m
1,541
1,482
+4.0%
+7.5%
Priority market
Performance
Tobacco share
Germany
•	 18.3% (+2bps)
•	 13% of tobacco & NGP net 
revenue
We have delivered an encouraging turnaround in our market share as investments in our strategic 
initiatives gained traction. Sales force expansion has improved our distribution coverage and 
enabled greater frequency of store visits, while capability enhancements supported improved 
agility to capture channel shifts. We continue to manage our brand portfolio across all key price 
segments to appeal to a range of consumer needs. In the premium sector, we grew our Davidoff 
brands with new pack formats and in the value sector, we extended our Paramount brand with 
the successful launch of roll-your-own format in fine-cut tobacco. In NGP, our blu bar vapour 
product has continued to grow share since its launch in 2023.
UK
•	 37.9% (-50 bps*)
•	 7% of tobacco & NGP net 
revenue
The UK market remains an important value contributor to the Group. We increased prices in 
the period as we continued to balance value creation alongside managing our overall share, 
which declined over the year. Our strategic investments in our local jewel brands underpinned 
the successful roll-out of a fine-cut offer. This somewhat offset the overall market size decline, 
driven by above inflation excise tax increases across both cigarettes and fine cut tobacco and 
growth in the illicit market for tobacco and vaping products. Our NGP sales benefited from the 
successful roll-out of new products including the 1,000-puff blu bar disposable and the 
rechargeable blu bar kit. 
Spain
•	 26.6% (+5 bps*)
•	 5% of tobacco & NGP net 
revenue
We delivered market share gains for the sixth successive year, offsetting the modest decline in 
the overall tobacco market volume. Our market share increase was driven by innovation such as 
the continued success of West pack format extensions and a focus on key distribution channels. 
In NGP, the roll-out of the 1,000-puff blu bar disposable and blu box, an ergonomic design popular 
with consumers in Spain, has been well received by consumers and the trade. The blu brand is 
the joint market-leader in vapour by retail sales value as at August 2024.
	*
Market share has been restated to reflect more accurate data sources and channel mix.
Imperial Brands PLC | Annual Report and Accounts 2024
www.imperialbrandsplc.com
26
27

OPERATING REVIEW continued
We delivered a strong performance with market 
share gains in our cigarette portfolio coupled 
with strong pricing, which supported growth 
in net revenue and adjusted operating profit. 
We are pleased to report strong growth in 
our NGP net revenue, driven by the successful 
launch of our modern oral brand, Zone.
Share gains supported an outperformance in our tobacco 
volumes, down 7.7%, against an industry volume decline of 
9.0% in cigarettes and a 6.7% fall in industry mass market cigar 
volumes. Industry cigarette declines are steeper than the 
long-term average driven by macroeconomic pressure on 
consumer disposable income and increased sales of illicit 
vaping products. Mass market cigar industry volume declines 
reflect sales of illicit products at the lowest price point. 
On a constant currency basis, tobacco net revenue increased 
by 4.0%, as strong pricing of around +11.7% offset volume declines.
Our cigarette out-performance reflects the improvement in our 
cigarette market share of 15 basis points to 10.9% – our sixth 
consecutive year of market share growth. This was driven 
by our investment in sales execution and brand building, 
and the careful positioning of our brand portfolio to meet 
the needs of consumers across a range of price points. 
We continue our focused investment on sales force 
effectiveness, and the expansion of the number of retail 
stores where we sell our brands. For example, investment 
supported share growth in Winston within the premium 
segment, which helped to offset KOOL performance in the 
face of increased competitor discounting in the menthol 
segment. Improved sales force execution enabled an 
expansion of store listings for Crowns, supporting market 
share growth of the brand in the growing deep discount 
segment. This progress in cigarettes is despite continued 
pricing actions from our competitors.
Our mass market cigar portfolio improved against a weak 
comparator in the prior year due to supply disruptions as 
a result of Hurricane Ian in September 2022. Additionally, 
continued innovation and investment in quality supported 
market share gains in the natural leaf segment with 
Backwoods, our premium iconic heritage brand. 
AMERICAS 
REGION
Tobacco volume
 -7.7%
Tobacco & NGP  
net revenue*
 +4.3%
Tobacco net revenue*
 +4.0%
NGP net revenue*
 +29.4%
Adjusted  
operating profit*
 +1.8%
	*
Change at constant currency.
HEADLINES
•	 Cigarette share growth up 15 basis points to 10.9%
•	 Tobacco net revenue growth at constant currency 
reflects strong pricing (+11.7%) and market share 
gains offsetting volume declines
•	 Mass market cigar performance improved, benefiting 
from product innovation and brand loyalty
•	 NGP net revenue growth reflecting successful 
targeted launch of modern oral brand, Zone, 
in 12 metropolitan areas
•	 Adjusted operating profit grew at constant currency, 
reflecting strong cigarette pricing, which more than 
offset the reduction in volumes, increased NGP 
investment, higher leaf costs, leaf inventory 
adjustments and wage inflation. At actual exchange 
rates, adjusted operating profit declined
Kim Reed
President and CEO, Americas Region
AT A GLANCE
Full year result
Change
2024
2023
Actual
Constant  
currency
Tobacco volume
bn SE
19.1
20.7
-7.7%
–
Tobacco & NGP net revenue
£m
2,836
2,812
+0.9%
+4.3%
Tobacco net revenue
£m
2,793
2,778
+0.5%
+4.0%
NGP net revenue
£m
43
34
+26.5%
+29.4%
Adjusted operating profit
£m
1,235
1,257
-1.8%
+1.8%
Our NGP net revenue grew 29.4% on a constant currency basis, 
the first year of growth under the current strategy. This has 
been driven by our entry into the fast-growing modern oral 
nicotine pouch segment in February, with a targeted launch 
under the Zone brand in 12 metropolitan areas. The brand 
offers a differentiated option for consumers with a range of 
14 product variants and leverages the Company’s existing 
US sales force. We are encouraged by early consumer 
repurchase rates and have increased the number of stores 
since launch. 
Adjusted operating profit grew 1.8% at constant currency, 
reflecting strong cigarette pricing, which more than offset 
the reduction in volumes, increased NGP investment into 
supporting the launch of Zone, higher leaf costs, leaf inventory 
adjustments and wage inflation. At actual exchange rates, 
adjusted operating profit declined -1.8%.
Imperial Brands PLC | Annual Report and Accounts 2024
www.imperialbrandsplc.com
28
29

OPERATING REVIEW continued
AFRICA, ASIA, AUSTRALASIA  
AND CENTRAL & EASTERN EUROPE
HEADLINES
•	 Strong financial results at constant currency reflecting 
recovery in the second half of the year as earlier 
disruption due to shipment timings abated 
•	 Tobacco and NGP net revenue growth at constant 
currency driven by our African, Central & Eastern 
European and Asia, Middle East & Turkey 
market clusters
•	 At actual exchange rates, tobacco & NGP net 
revenue declined
•	 Positive tobacco price mix across region offset 
volume declines
•	 Market size pressures in Australia somewhat offset by 
market share growth and pricing supported by active 
brand portfolio management 
•	 NGP net revenue growth reflecting new product 
introductions in Central & Eastern Europe markets 
•	 Adjusted operating profit delivery at constant currency 
driven by strong tobacco performance and reduction of 
NGP losses. At actual exchange rates, adjusted operating 
profit declined
The region delivered a solid operational and 
financial performance, benefiting from a 
recovery in the second half as we mitigated 
the impact of disruption of Red Sea trade. 
Tobacco and NGP net revenue grew 3.3% at constant currency 
reflecting continued focus on pricing discipline across the 
region, with tobacco price mix of 6.0% offsetting volume 
declines of 3.5%. These results reflect the targeted approach we 
are taking to our investment in sales execution and marketing 
in Australia, our one priority market in the region, and our 
improved consumer insight and revenue growth management 
tools applied to our broad market clusters. At actual exchange 
rates, tobacco and NGP net revenue declined -0.3%. 
Australia delivered a resilient profit performance with further 
market share gains for the fifth consecutive year. This has 
been driven by the active management of brand portfolio to 
ensure we have an offer for consumers across all key price 
points, as well as a continued close partnership with our retail 
customers. These gains have been delivered against a backdrop 
of increased volume declines driven by excise tax increases 
and growth in both illicit combustible and vaping products.
In our African markets, we grew revenue through strong pricing 
as we focused on increasing consumer engagement through 
the management of our local jewel and key international 
brands. In our sub-Saharan African markets our local jewel 
brands performed well, with Fine taking share in Ivory Coast 
supported by format innovation, strengthening distribution 
and point of sales presence. This more than offset pressures in 
Morocco where recent excise tax changes have disadvantaged 
the low price segment and impacted Gauloises.
In our Asia, Middle East and Turkey (AMET) cluster, the impact 
of the Red Sea disruption seen in the first half of the year was 
mitigated and we exercised strong pricing discipline. Our global 
brand Davidoff resonates with local consumers and performed 
well in Saudi Arabia. Davidoff also has strong brand loyalty in 
Taiwan, where a refocus to convenience channels together 
with brand innovation has led to market share growth after 
several years of decline and an improving contribution to 
performance throughout the year. 
In our Central & Eastern European (CEE) market cluster our 
combustible and NGP portfolios performed well. NGP net revenue 
doubled over the period as we refined our go-to-market approach 
in Poland applying learnings from our Czech Republic market. 
In combustibles, strong pricing offset volume declines to 
support financial delivery. 
NGP net revenue growth in the period reflects the launch 
of our 1,000 puff blu bar vaping product in Poland. In heated 
tobacco products, the introduction of iSenzia, tea-based heat 
sticks, to Czech Republic and Poland, extended the choice to 
adult smokers with a flavoured non-tobacco stick that can 
be used in our Pulze 2.0 device.
Adjusted operating profit grew 2.3% at constant currency, 
driven by a strong tobacco performance in all market clusters 
and a reduction in NGP losses. At actual exchange rates, 
adjusted operating profit declined -3.9%.
Priyali Kamath
President, Africa, Asia, Australasia 
and Central & Eastern Europe
NGP net revenue*
 +136.4%
Adjusted  
operating profit*
 +2.3%
	*
Change at constant currency.
AT A GLANCE
Tobacco volume
 -3.5%
Tobacco & NGP  
net revenue*
 +3.3%
Tobacco net revenue*
 +2.5%
Full year result
Change
2024
2023
Actual
Constant  
currency
Tobacco volume
bn SE
84.3
87.4
-3.5%
–
Tobacco & NGP net revenue
£m
1,955
1,960
-0.3%
+3.3%
Tobacco net revenue
£m
1,929
1,949
-1.0%
+2.5%
NGP net revenue
£m
26
11
+136.4%
+136.4%
Adjusted operating profit
£m
811
844
-3.9%
+2.3%
Priority market
Performance
Tobacco share
Australia
•	 32.2% (+5 bps*)
•	 3% of Group tobacco & NGP 
net revenue
The Australian market contributed to Group profit growth in the period. Against a backdrop 
of steep market volume declines as consumers normalised use of illicit products, we grew our 
market share supported by a focused approach to revenue growth management. Clear price 
tiering and product differentiation supported stable market share for JPS. In the fifth price 
segment, L&B is now Australia’s fastest growing cigarette brand since inception in 2021, driven 
by pack format extensions. In fine cut tobacco, our local jewel brand, Champion, in the higher 
price segment, extended its lead of the category, while Riverstone remained stable. Continued 
improvements in the supply chain supported increased efficiencies and underpinned positive 
profit contribution from the market.
	*
Market share has been restated to reflect more accurate data sources and channel mix.
Imperial Brands PLC | Annual Report and Accounts 2024
www.imperialbrandsplc.com
30
31

OPERATING REVIEW continued
DISTRIBUTION
HEADLINES
•	 Gross profit reflects good underlying growth and 
integration of prior year acquisitions
•	 Diversification strategy means over 50% gross profit 
from non-tobacco-related businesses
•	 Adjusted operating profit includes strong contribution 
from profit on inventory following tobacco price increases
Gross profit*
 +4.4%
Adjusted operating 
margin excluding 
eliminations*,**
 +109bps
Adjusted operating  
profit excluding 
eliminations*,**
 +9.8%
Distribution consists of our 50.01% stake in 
Logista, a Spanish-listed distributor of 
tobacco and other convenience products and 
provider of freight, parcel, courier services 
and pharmaceutical logistics. It operates an 
end-to-end distribution model that covers 
the full value chain from collection to more 
than 200,000 points of sale across Europe.
Performance was in line with expectations and includes the 
incremental financial contribution from acquisitions made 
during this period and the prior two financial years in line 
with Logista’s strategy to accelerate growth in European 
non-tobacco distribution. These include the acquisition of 
Belgium Parcel Service (BPS); the acquisition of SGEL Libros, 
a national book distribution and publishing company, 
which was formally acquired by Logista Libros, a 50% 
subsidiary of Logista and Grupo Planeta in October 2023; 
and the acquisition of Gramma Farmaceutici, a pharmaceutical 
distribution company in Italy, which completed in July 2023. 
In May 2024, Logista acquired the remaining 30% stake in 
Speedlink as expected under the original agreement. 
Furthermore, in July 2024, Logista acquired the remaining 26.7% 
stake in Herinvemol S.L., trading as “Transportes El Mosca”, 
giving Logista 100% ownership of the company.
Full year result
Change
2024
2023
Actual
Constant  
currency
Distribution gross profit*
£m
1,503
1,466
+2.5%
+4.4%
Adjusted operating profit
£m
330
306
+7.8%
+9.8%
Adjusted operating profit margin
%
22.0
20.9
+108bps
+109bps
Eliminations
£m
(6)
(2)
-200.0%
-200.0%
Adjusted operating profit (inc. eliminations)
£m
324
304
+6.6%
+8.6%
	*
Distribution gross profit is Distribution revenue less the cost of distributing products.
AT A GLANCE
Adjusted operating 
profit including 
eliminations*,**
 +8.6%
	*
Change at constant currency.
**	 Eliminations relate to sales of 
tobacco and NGP product to 
Logista that are still held in 
their inventory.
Gross profit – Gross profit at £1,503 million was 4.4% higher 
on a constant currency basis with good performance in 
particular in Spain and Italy reflecting the integration of 
prior year acquisitions. 
In Iberia, growth in gross profit was driven in part by 
tobacco and related products, with the former benefiting 
from manufacturer price increases in Spain for the third 
consecutive year. Transport services recorded growth year 
on year, with a positive contribution from long-distance 
transport which includes Logista Freight and Transportes 
El Mosca, the latter incorporated at the end of October 
2022. There was good growth in Nacex, the express courier 
business, and Logista Parcel, supported by the opening of 
new temperature-controlled capacity during the period. 
Pharmaceutical distribution continues to expand both its 
customer base and product offering.
In Italy, gross profit was supported by good performance 
in tobacco, benefiting from growth in volumes and 
manufacturer price increases which led to a higher 
profit on inventory than in the prior year. The period 
benefits from the first full incorporation of Gramma 
Farmaceutici, with the acquisition completing in July 
2023. This acquisition is the first stage of our expansion 
into the pharma segment in Italy.
In France, gross profit reflects tobacco volume declines, 
partially offset by price increases following excise tax 
increases and subsequent manufacturer price increases 
which led to a profit on inventory higher than in the prior 
year. Logista also successfully completed a pilot for NGP 
recycling during the period. 
Operating profit – Adjusted operating profit margin increased 
by 109 basis points at constant currency reflecting the strong 
performance from profit on inventory in tobacco following 
manufacturers’ price increases in the period. After eliminations, 
the adjusted operating profit contribution to the Group 
increased 8.6% on a constant currency basis. In line with our 
policy of adjusting items for only Board-approved restructuring 
programmes, charges and profits/losses on disposals relating 
to restructuring activities have not been recognised as 
adjusting items. 
Cash – In line with the rest of Imperial Brands, Logista is part 
of the inter-company cash pooling arrangement, which further 
enhances the Group’s liquidity. On a 12-month basis, the daily 
average cash balance loaned to the Group by Logista was 
c.£1.8 billion, with movements in the cash position during the 
12-month period varying from a high of c.£2.5 billion to a low 
of c.£0.7 billion, primarily due to the timing of excise duty 
payments. At 30 September 2024, the loan position was 
c.£1.9 billion compared to c.£2.0 billion at 30 September 2023.
Imperial Brands PLC | Annual Report and Accounts 2024
www.imperialbrandsplc.com
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GROUP FINANCIAL REVIEW
Volumes
 -4.0%
reflecting wider industry market size 
declines across our footprint
Tobacco & NGP net revenue
 +4.6%
at constant currency, driven by robust 
tobacco price mix and NGP growth
Adjusted operating  
cash conversion
 100%
2023: 92%
Reported operating profit
 +4.5%
reflecting operating performance, with 
adverse foreign exchange movements 
Adjusted operating profit
 +4.6%
at constant currency, driven by tobacco 
pricing, reduced NGP losses and Logista
Adjusted net debt/EBITDA
 1.8x
2023: 1.9x
Reported basic EPS
 300.7p
an increase of 19.1%
Adjusted EPS
 297.0p
an increase of 10.9% on a constant  
currency basis
Lukas Paravicini
Chief Financial Officer
ACCELERATING 
RETURNS
SUMMARY FINANCIAL INFORMATION
Cash generation remains a key focus, and we have delivered 
£2.4 billion of free cash flow, with 100% adjusted operating 
cash conversion. The strong cash generation has enabled us 
to invest in our strategy, committing to return £2.4 billion to 
shareholders via dividend and share buyback. Reported net 
debt reduced by £0.1 billion to £8.3 billion with adjusted net 
debt/EBITDA at 1.8x in FY24. 
On a reported basis, cash flow improved year on year due 
to a working capital cash inflow. 
We have announced a further £1.25 billion share buyback, 
which we expect to complete no later than 29 October 2025. 
This represents approximately 6.8% of the share capital as 
at 30 September 2024 and is a 13.6% increase on last year’s 
£1.1 billion buyback, where we repurchased 54,087,312 shares, 
or 6.0% of our share capital, in FY24. In support of our 
progressive dividend policy, we are also increasing our 
dividend per share by 4.5% for FY24.
We anticipate our growth phase will continue for the 
remainder of our five-year strategy as the business capitalises 
on the gains and investments we have previously made.
As we enter the final year of our current strategy, these results 
reflect Imperial’s improved resilience to withstand geopolitical 
and macroeconomic pressures and the benefit of our 
continued investments in consumer capability and cultural 
transformation. We have delivered market share gains in our 
priority markets and achieved robust tobacco pricing to 
support the delivery of another year of improving financial 
performance and growing capital returns. 
On a constant currency basis, tobacco & NGP net revenue 
grew 4.6%, reflecting strong tobacco price mix and NGP growth. 
Group adjusted operating profit rose 4.6%, on a constant currency 
basis. Logista in our Distribution segment contributed positively 
to our results with gross profit up 4.4%. This was driven by 
strong performance in the underlying business particularly in 
Spain and Italy, as well as the benefit of prior year acquisitions.
Reported revenue declined -0.2% reflecting volume declines 
in our high excise markets and adverse foreign exchange, 
largely offset by growth in NGP and Distribution revenues. 
Reported operating profit increased +4.5%, driven by strong 
operating performance, with adverse foreign exchange 
movements offset by the non-repeat of charges relating to 
legal provisions and fair value adjustments and impairment 
of other financial assets.
SUMMARY INCOME STATEMENT
Reported
Adjusted
£ million (unless otherwise indicated)
2024
2023
2024
2023
Revenue/net revenue/gross profit*
Tobacco & NGP revenue/net revenue
21,307
21,656
8,157
8,012
Distribution revenue/gross profit
11,104
10,819
1,503
1,466
Operating profit
Tobacco & NGP
3,238
3,106
3,587
3,583
Distribution
322
298
330
306
Eliminations
(6)
(2)
(6)
(2)
Group operating profit
3,554
3,402
3,911
3,887
Net finance costs
(534)
(298)
(402)
(410)
Share of profit/(losses) of investments accounted for using the equity method
9
7
9
7
Profit before tax
3,029
3,111
3,518
3,484
Tax
(282)
(655)
(799)
(781)
Profit for the year
2,747
2,456
2,719
2,703
Minority interests
(134)
(128)
(138)
(131)
Earnings per ordinary share (pence)
300.7
252.4
297.0
278.8
Dividend per share (pence)
153.42
146.82
153.42
146.82
	*
Reported revenue includes duty, similar items, distribution and sale of peripheral products, which are excluded from net revenue; net revenue comprises reported revenue 
less duty and similar items, excluding sale of peripheral products and distribution revenue. Distribution gross profit is Distribution revenue less the cost of distributing 
products. This was previously referred to as Distribution net revenue.
Alternative performance measures (APM)
When managing the performance of our business we focus on 
non-GAAP measures, which we refer to as adjusted measures. 
We believe they provide a useful comparison of underlying 
performance from one period to the next, as GAAP measures 
can include one-off, non-recurring items and recurring items 
that relate to earlier acquisitions. These adjusted measures are 
supplementary to, and should not be regarded as a substitute 
for, GAAP measures, which we refer to as reported measures. 
The basis of our adjusted measures is explained in the 
accounting policies accompanying our financial statements 
and the APM section within the Supplementary Information. 
Reconciliations between reported and adjusted measures are 
included in the Supplementary Information. Percentage growth 
figures for adjusted results are given on a constant currency 
basis, where the effects of exchange rate movements on the 
translation of the results of our overseas operations are removed. 
While we believe that APMs can provide helpful information 
which supplements reported measures, we are also aware of 
the need to ensure that an appropriate balance is maintained 
between the two sets of reporting metrics, with adjusted 
disclosures not being given greater prominence than 
GAAP measures. 
In the prior year, we included measures of performance to 
exclude our exit from Russia in April 2022 in the comparator 
values. Reference to these comparator values is not required 
in this financial year. Thus we have reduced the number of 
APMs used in the period.
Imperial Brands PLC | Annual Report and Accounts 2024
www.imperialbrandsplc.com
34
35

44.4%
45.6%
10.0%
Europe
86.6bn SE
Americas
19.1bn SE
AAACE
84.3bn SE
39.4%
20.7%
8.3%
31.6%
Europe
£1,541m
Americas
£1,235m
AAACE
£811m
Distribution
£324m
41.3%
23.9%
34.8%
Europe
£3,366m
Americas
£2,836m
AAACE
£1,955m
+4.6%
FY24 Constant 
currency net revenue
£8,378m
FY24 Tobacco & 
NGP net revenue
+1.8%
£8,157m
FY23 Tobacco & 
NGP net revenue
£8,012m
NGP 
net revenue
£70m
-2.8%
Translational FX
£(221)m
Tobacco 
volume
£(311)m
Tobacco 
price mix
£607m
FY24 adjusted 
operating profit at 
constant currency
£4,065m
FY23 adjusted 
operating profit
£3,887m
Logista
£26m
Reduced NGP losses
£58m
Tobacco 
performance
£94m
+4.6%
Translation FX
£(154)m
-4.0%
FY24 adjusted 
operating profit
£3,911m
+0.6%
Tobacco & NGP net revenue  
(actual FX rate), £ million
Adjusted operating profit  
(actual FX rate), £ million
Volumes, billion stick equivalent 
(SE)
GROUP RESULTS – ADJUSTED CONSTANT CURRENCY ANALYSIS
£ million  
(unless otherwise indicated)
Full year  
ended 30  
September  
2023
Foreign  
exchange
Constant  
currency 
movement
Full year  
ended 30  
September  
2024
Change
Constant  
currency 
change
Tobacco & NGP net revenue
Europe
3,240
(56)
182
3,366
3.9%
5.6%
Americas
2,812
(96)
120
2,836
0.9%
4.3%
Africa, Asia, Australasia and Central & Eastern Europe
1,960
(69)
64
1,955
(0.3%)
3.3%
Tobacco & NGP net revenue
8,012
(221)
366
8,157
1.8%
4.6%
Tobacco & NGP adjusted operating profit
Europe
1,482
(52)
111
1,541
4.0%
7.5%
Americas
1,257
(44)
22
1,235
(1.8%)
1.8%
Africa, Asia, Australasia and Central & Eastern Europe
844
(52)
19
811
(3.9%)
2.3%
Tobacco & NGP adjusted operating profit
3,583
(148)
152
3,587
0.1%
4.2%
Distribution
Gross profit
1,466
(27)
64
1,503
2.5%
4.4%
Adjusted operating profit including eliminations
304
(6)
26
324
6.6%
8.6%
Group adjusted results
Adjusted operating profit
3,887
(154)
178
3,911
0.6%
4.6%
Adjusted net finance costs
(410)
15
(7)
(402)
2.0%
(1.7%)
Adjusted EPS (pence)
278.8
(12.2)
30.4
297.0
6.5%
10.9%
GROUP FINANCIAL REVIEW continued
SALES PERFORMANCE
•	 Reported revenue declined -0.2% reflecting volume declines 
in high excise markets and adverse foreign exchange, 
largely offset by growth in NGP and Distribution revenues
•	 Tobacco & NGP net revenue grew +4.6% at constant currency, 
comprising +3.8% from tobacco and +26.4% from NGP
•	 Tobacco volume was down -4.0%, reflecting wider industry 
market size declines across our footprint
•	 Aggregate market share growth in our five priority markets 
of +5bps (FY23 +10bps)
•	 Tobacco price mix was strong at +7.8% due to positive pricing 
offsetting a small negative mix 
•	 NGP net revenue increased +26.4% to £335m at constant 
currency, driven by growth across all geographies with the 
US region back to growth 
•	 Distribution gross profit grew +4.4%, driven by strong 
tobacco pricing and benefit of prior year acquisitions
•	 Translation FX was a headwind at -2.8% due to average 
sterling strengthening against the dollar and euro
Reported revenue 
 -0.2%
Tobacco & NGP  
net revenue
 +4.6%
Reported operating  
profit
 +4.5%
Group adjusted operating 
profit
 +4.6%
OPERATING PROFIT
•	 Reported Group operating profit of £3,554m increased by 
+4.5% reflecting strong operating performance, with adverse 
foreign exchange offset by the non-repeat of charges relating 
to legal provisions and the write-down of financial assets
•	 Adjusted Group operating profit increased +4.6% at constant 
currency, driven by strong tobacco pricing offsetting tobacco 
volume declines, lower NGP losses and Logista performance
•	 Tobacco adjusted operating profit increased by +2.5% at 
constant currency, reflecting strong pricing offsetting 
volume declines 
•	 NGP losses reduced 43.0% at constant currency to £77m, 
with improved gross margin and volume growth supporting 
continued investment in new product launches
•	 Translation FX on adjusted operating profit of -4.0% reflects 
average sterling strengthening against the dollar and euro
Imperial Brands PLC | Annual Report and Accounts 2024
www.imperialbrandsplc.com
36
37

FY23 
adjusted EPS
278.8p
+10.9%
Adjusted 
operating 
profit
19.3p
Interest
(0.8)p
Minorities 
& JV
(0.5)p
Tax
(5.5)p
Number of 
shares
17.9p
FY24 
adjusted constant 
currency EPS
309.2p
Translation 
FX
(12.2)p
-4.4%
FY24 
adjusted EPS
297.0p
+6.5%
Reported EPS
 +19.1%
Adjusted EPS
 +10.9%
EARNINGS PER SHARE
•	 Reported EPS increased +19.1% to 300.7 pence reflecting strong 
operating performance, lower tax charge and reduced share 
count, offsetting higher interest costs
•	 Adjusted EPS was 297.0 pence, up +10.9% at constant currency 
with adjusted operating profit growth enhanced by the 
reduced share count due to the ongoing share buyback
GROUP FINANCIAL REVIEW continued
SUMMARY CASH FLOW STATEMENT*
Reported
Adjusted
£ million 
2024
2023
2024
2023
Group operating profit 
3,554
3,402
3,911
3,887
Depreciation, amortisation and impairments
647
632
294
270
EBITDA 
4,201
4,034
4,205
4,157
Loss on disposal of subsidiary
–
1
–
–
Profit on disposal of assets
(13)
(39)
(13)
(39)
Other non-cash movements
(93)
70
(54)
46
Operating cash flows before movement in working capital
4,095
4,066
4,138
4,164
Working capital
100
(347)
100
(347)
Tax cash flow
(888)
(590)
(888)
(590)
Cash flows from operating activities
3,307
3,129
3,350
3,227
Net capital expenditure
(321)
(254)
(321)
(254)
Restructuring
–
–
(43)
(98)
Cash interest
(416)
(407)
(416)
(407)
Minority interest dividends
(136)
(104)
(136)
(104)
Free cash flow
2,434
2,364
2,434
2,364
Acquisitions
(42)
(183)
(42)
(183)
Acquisition of non-controlling interests
(49)
–
(49)
–
Shareholder dividends
(1,299)
(1,312)
(1,299)
(1,312)
Share buyback
(1,020)
(1,006)
(1,020)
(1,006)
Net cash inflow/(outflow)
24
(137)
24
(137)
Leases paid
(93)
(92)
Increase in borrowings
3,848
1,462
Repayment of borrowings
(3,948)
(1,518)
Cash flow relating to derivative instruments
(34)
(64)
Net decrease in cash and cash equivalents
(203)
(349)
* See Financial Statements for full Cash Flow Statement.
CASH FLOW
Cash flows from operating activities were £3,307 million 
(2023: £3,129 million).
As anticipated, gross capital expenditure of £371 million 
was higher than the prior year (2023: £325 million). 
Capital expenditure net of the proceeds from the sale of 
assets, or net capital expenditure, was £321 million, and was 
also higher than the prior year (2023: £254 million). Net capital 
expenditure is anticipated to remain within an expected range 
of £300 million to £350 million in 2025. The increased capital 
expenditure is supporting projects to drive simplified and 
efficient operations in line with our strategic plan.
Adjusted operating cash conversion was 100% (2023: 92%) 
on a 12-month basis.
£ million (unless otherwise indicated)
2024
2023
Adjusted operating profit 
3,911
3,887
Cash flow from operating activities post 
capital expenditure pre interest and tax
3,917
3,563
Adjusted operating cash conversion
100%
92%
Free cash flow of £2,434 million (2023: £2,364 million) is above 
the prior year primarily due to the higher cash flows from 
operating activities as a result of the working capital inflow 
compared to the outflow in the prior year, offset by higher 
cash taxes.
Restructuring cash costs relating to Board-approved 
restructuring programmes totalled £43 million (2023: £95 million), 
and comprised three previous programmes: Cost Optimisation 
Programme I of £8 million (2023: £24 million), Cost Optimisation 
Programme II of £10 million (2023: £10 million) and the 2021 
Strategic Review Programme of £25 million (2023: £61 million). 
Together, the cumulative cash spend for all three restructuring 
programmes is £1,389 million to date. The remaining cash 
spend is ongoing, although not expected to be in excess of 
the existing provisions.
£ million
2024
2023
Restructuring cash cost
43
98
Cumulative to date
1,389
1,346
The net cash inflow of £24 million (2023: £137 million outflow) 
improved year on year, reflecting positive working capital 
movement and lower acquisitions compared to the prior year. 
Acquisition costs were £42 million (2023: £183 million) and 
include Imperial’s deferred consideration for intellectual 
property relating to nicotine pouches marketed in the US 
and Logista’s acquisition of Belgium Parcel Service (BPS). 
Acquisition of non-controlling interests of £49 million relate 
to Logista’s acquisition of the remaining stakes in El Mosca, 
Speedlink and Carbo Collabatelle. Of the £1.1 billion share 
buyback announced in October 2023, £1.0 billion was 
completed in the period with the remaining £0.1 billion to 
be finalised in October. We have announced a further share 
buyback of up to £1.25 billion of shares during FY25.
RETURN ON INVESTED CAPITAL
Return on invested capital (ROIC) increased by 120 basis points, 
driven by a reduction in invested capital. ROIC is 19.7% 
(2023: 18.5%).
Adjusted operating profit increased by £24 million. 
Our FY24 invested capital has reduced compared to the 
prior year mainly due to the foreign exchange impact on 
intangible assets.
£ million
2024
2023
Reported operating profit
3,554
3,402
Adjusting items (APM section within 
Supplementary Information)
357
485
Adjusted operating profit
3,911
3,887
Equivalent tax charge
(888)
(871)
Net adjusted operating profit after tax
3,023
3,016
Working capital
(2,772)
(2,567)
Intangible assets
15,938
16,944
Property, plant and equipment
1,561
1,617
Invested capital
14,727
15,994
Average annual invested capital
15,361
16,304
Return on invested capital
19.7%
18.5%
ADJUSTED NET DEBT/EBITDA
Adjusted net debt reduced by £286 million to £7,740 million 
(2023: £8,026 million) in the year and continued strong cash 
generation supported additional return of capital to 
shareholders via a share buyback. Adjusted net debt/EBITDA 
is 0.1x below prior year at 1.8x.
Reported net debt reduced by £98 million to £8,340 million 
(2023: £8,438 million). Excluding accrued interest, lease liabilities 
and the fair value of interest rate derivatives providing 
commercial hedges of interest risk, Group adjusted net debt 
was £7,740 million (2023: £8,026 million).
£ million
2024
2023
Reported net debt
(8,340)
(8,438)
Accrued interest
95
125
Lease liabilities
386
349
Fair value of interest rate derivatives
119
(62)
Adjusted net debt
(7,740)
(8,026)
Adjusted EBITDA
4,205
4,157
Adjusted net debt/EBITDA
1.8x
1.9x
Imperial Brands PLC | Annual Report and Accounts 2024
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39

GROUP FINANCIAL REVIEW continued
RECONCILIATION BETWEEN REPORTED AND ADJUSTED PERFORMANCE MEASURES
£ million unless otherwise indicated
Operating profit
Net finance (costs)/income
Earnings per share (pence)
2024
2023
2024
2023
2024
2023
Reported
3,554
3,402
(534)
(298)
300.7
252.4
Russia, Ukraine and associated markets
–
4
–
–
–
0.4
Amortisation and impairment of acquired intangibles
353
347
–
–
40.6
38.0
Fair value adjustment and impairment  
of other financial assets
–
36
–
–
–
3.4
Loss on disposal of subsidiaries
–
1
–
–
–
0.1
Charges related to legal provisions
–
85
–
–
(0.2)
6.4
Structural changes to defined benefit pension schemes
4
12
–
–
0.5
1.0
Net fair value and exchange movements  
on financial instruments
–
–
110
(149)
(13.1)
(25.8)
Post-employment benefits net financing cost/(income)
–
–
11
(13)
0.7
(1.4)
Tax interest cost
–
–
10
50
1.3
5.2
Effects of discounting long-term provisions
–
–
1
–
0.1
–
Recognition of deferred tax assets
–
–
–
–
(33.7)
(23.0)
Provision for state aid recoverable
–
–
–
–
(11.6)
–
Uncertain tax positions
–
–
–
–
18.9
22.4
Prior year adjustments
–
–
–
–
(6.6)
–
Adjustments above attributable to  
non-controlling interests
–
–
–
–
(0.6)
(0.3)
Adjusted
3,911
3,887
(402)
(410)
297.0
278.8
Adjusting items 
The main reconciling items of the Group’s reported to adjusted 
operating profit are shown above. 
In the period to 30 September 2024 adjusting items relate 
mainly to amortisation of acquired intangibles of £353 million 
(2023: £347 million) and fair value movements on derivative 
financial instruments of £110 million (2023: £(149) million).
Restructuring charges relating to Board-approved restructuring 
programmes have already been fully recognised in profit and 
loss in previous years but provisions and cash spend are 
ongoing. Any further restructuring costs in the financial year 
have therefore not been recognised as adjusting items in the 
FY24 results. There will be ongoing cash spend from past 
restructuring programmes.
During the period factory footprint rationalisation costs were 
supported by profit on sale of former operational sites and 
have not been included in adjusted items.
Finance costs
Adjusted net finance costs were lower at £402 million 
(2023: £410 million), due to savings from swapping our 
outstanding US dollar bonds to euro in September 2023, 
a tailwind from a higher GBP/EUR FX rate and lower average 
adjusted net debt over the course of the year offset by the 
refinancing of naturally maturing cheaper debt at higher 
rates in both FY23 and FY24. Reported net finance costs 
were £534 million (2023: £298 million), incorporating the 
impact of net fair value and foreign exchange losses on 
financial instruments of £110 million (2023: £149 million gain), 
post-employment benefits net financing costs of £11 million 
(2023: £13 million income) and net tax settlement interest 
costs of £10 million (2023: £50 million). The net fair value 
losses of £119 million on financial instruments are primarily 
due to negative valuation movement of the Group’s interest 
rate derivatives reflecting lower future market interest 
rate expectations.
Our all-in cost of debt modestly decreased to 4.2% (2023: 4.3%) 
reflecting the previously mentioned factors.
Our interest cover increased to 10.5x (2023: 10.1x) reflecting 
the Group’s higher adjusted EBITDA and lower adjusted net 
finance costs for the year.
While interest rates are expected to fall, they are likely to 
remain higher than they were prior to the start of FY23, 
meaning we will continue to refinance naturally maturing 
cheaper debt at higher rates. We therefore still expect upward 
pressure on finance costs going forward although we have 
hedging in place for 83% of our expected debt in FY25.
Taxation 
Our adjusted effective tax rate is 22.7% (2023: 22.4%) and the 
reported effective tax rate is 9.3% (2023: 21.1%). The increase 
in the adjusted effective tax rate on the prior year is driven by 
upward pressure from a higher UK corporation tax rate offset 
by reduced negative impacts from the prior year’s adjustment 
of our priority markets. The adjusted tax rate is higher than the 
reported rate mainly due to the positive outcome in the state 
aid litigation following the European Court of Justice decision 
on 19 September 2024 and foreign exchange movements arising 
on consolidation which are not subject to tax.
We expect our adjusted effective tax rate for the year ended 
30 September 2025 to be between 23% to 24%.
The effective tax rate is sensitive to the geographic mix of 
profits, reflecting a combination of higher rates in certain 
markets such as the USA and lower rates in other markets 
such as the UK. The rate is also sensitive to future legislative 
changes affecting international businesses such as changes 
arising from the OECD’s (Organisation for Economic Cooperation 
and Development) Base Erosion and Profits Shifting (BEPS) 
work. Whilst we seek to mitigate the impact of these changes, 
we anticipate there will be further upward pressure on the 
adjusted and reported tax rate in the medium term, due to 
global pressures to increase CIT tax rates.
Our Group tax strategy is publicly available and can be found 
in the Governance section of our corporate website.
Exchange rates
Foreign exchange had a negative impact on Group 
adjusted operating profit and adjusted earnings per share 
at average exchange rates (4.0% and 4.4%, respectively). 
Sterling strengthened against the US dollar (3.4%) and 
against the euro (1.8%). Other major currencies remained 
broadly flat compared to the prior year.
Dividend payments
The Group paid two interim dividends of 22.45 pence per share 
in June and September 2024.
The Board has approved a further interim dividend of 
54.26 pence per share and will propose a final dividend of 
54.26 pence per share bringing the total dividend for the year 
to 153.42 pence. This represents a 4.5% increase to the amount 
of 146.82 pence per share paid in the prior year and is in line 
with the Group’s progressive dividend policy.
The annual dividend represents a payout ratio of 51.0% with 
respect to basic earnings per share.
The third interim dividend will be paid on 31 December 2024 
to shareholders registered on 29 November 2024. Subject to 
AGM approval, the proposed final dividend will be paid on 
31 March 2025 to shareholders registered on 21 February 2025.
We have announced a change to the future dividend payment 
profile to four equal quarterly dividend payments for FY25 
onwards. This smoothing of the dividend payment profile 
will result in more consistent cash returns to shareholders 
throughout the year, compared to the current 30:70 split. 
This is enabled by the strong visibility of cash flows from 
our portfolio following the successful execution of our 
strategy. The change will also help to reduce our leverage 
variance within the year, particularly around the half year, 
which is partly a result of the current dividend phasing.
To create the base for future quarterly payments, we intend 
to pay two interim cash dividends of 40.08 pence per share 
in June and September 2025.
Dividend payments
Amount (pence)
Ex-date
Record date
Payment date
FY24 First interim
22.45
23-May-24
24-May-24
28-Jun-24
FY24 Second interim
22.45
22-Aug-24
23-Aug-24
30-Sep-24
FY24 Third interim
54.26
28-Nov-24
29-Nov-24
31-Dec-24
FY24 Final
54.26
20-Feb-25
21-Feb-25
31-Mar-25
FY25 First interim
40.08
22-May-25
23-May-25
30-Jun-25
FY25 Second interim
40.08
21-Aug-25
22-Aug-25
30-Sep-25
Funding/liquidity 
During the year, we repaid our £600 million bond which matured in March 2024 and our US$ 1 billion bond which matured in  
July 2024. In June 2024, we issued bonds totalling US$ 2 billion; US$ 1.25 billion with a coupon of 5.5%, maturing in February 2030, 
and US$ 750 million with a coupon of 5.875%, maturing in July 2034. Simultaneously, we also repurchased US$ 550 million of 
the existing US$ 1.5 billion bond maturing in July 2025 via a capped tender offer. We swapped the new US dollar bonds to euro, 
therefore closing adjusted net debt continues to be materially all euro. As at 30 September 2024, the Group had committed 
financing in place of around £12.1 billion, which comprised 30% bank facilities and 70% raised from capital markets. During the 
year, the maturity date of €3,125 million of the Group’s existing syndicated multi-currency facility was extended to 30 September 
2027. One further tranche of €184 million was not extended and therefore maintains its maturity date of 30 September 2025. 
In October 2024, the second tranche of €184 million which had not been extended during the year and had a maturity date of 
30 March 2026 was sold to another financial institution and the maturity date of that tranche was extended to 30 September 2027. 
The Group also put in place an additional £700 million of committed bilateral bank facilities with maturity dates in September 2025. 
The Group remains fully compliant with all our banking covenants and remains committed to retaining our investment grade ratings.
 
Lukas Paravicini
Chief Financial Officer
Imperial Brands PLC | Annual Report and Accounts 2024
www.imperialbrandsplc.com
40
41

MANAGING  
RISK
PRINCIPAL RISKS AND UNCERTAINTIES 
The principal risks faced by the Group 
and Imperial’s risk management approach 
are described in the following pages.
Risks represent the various potential outcomes that are 
managed whilst implementing the Group’s strategy. 
Imperial defines a risk as the exposure to the consequences 
of uncertainty. Risk is anything that could disrupt the 
achievement of the Group’s strategy and objectives.
The Board and management have reviewed the risk landscape 
(current and emerging) and related profiling, with risk 
mitigations and impacts assessed.
Many of these risks are external and cannot be fully mitigated, 
and while the Group continues to monitor its risk landscape, 
there can be no guarantee that additional risks will not arise, 
or that other known risks not mentioned increase in materiality.
Risk appetite
The Board is responsible for setting the Group’s risk appetite 
and has completed its annual exercise to ensure this is 
aligned to, and supports, delivery of the Group strategy.
The resultant risk management approach supports the 
achievement of objectives and the Board’s wider responsibility 
for risk management through clear communication of the 
expected outcomes of key controls and related monitoring.
Risk landscape
The Group operates in highly competitive global markets 
and faces general commercial risks associated with a large 
consumer packaged goods (CPG) business.
Imperial constantly assesses and evaluates the risks posed 
by the changing environments in which the Group operates, 
whether geopolitical, socioeconomic or technological. 
The consideration of potential impacts and most likely 
causes ensures a timely, measured and appropriate response.
The Group, along with all other businesses, has faced 
challenges due to inflationary pressures which have led to 
higher commodity and energy prices as well as economic 
pressures on consumer spending.
Risk management framework
The framework is designed to ensure accountability for the 
identification, assessment and mitigation of risks throughout 
the business, supported by appropriate capabilities.
The success of the risk management approach relies upon the 
effectiveness of the control frameworks in place to manage 
risks and seize opportunities that arise.
Imperial’s approach to governance, risk management and 
internal control follows the “three lines model”, which enables 
the business to achieve its strategic objectives while remaining 
aligned to the Board’s risk appetite.
To enhance the Group’s risk management framework, 
we continuously look for ways to improve and further 
standardise the application of risk management and controls 
across the Group. For example this year we have established the 
Integrated Assurance Forum and published a Group Risk Policy.
RISK CAUSES
As a Group we face a number of issues which we treat as 
causes of current risks rather than evaluating them as 
risks in themselves. By adopting this approach, we ensure 
consideration of impacts and required mitigations across the 
business and increase the effectiveness and accountability 
for assessments on a “bottom-up” basis, enabling local and 
Group initiatives to be developed to optimise our responses.
Climate risk
The impacts of climate risk on the business have been 
evaluated across the Group in relation to their impact on 
existing risks. Key impacts exist within our manufacturing 
footprint and wider supply chain, with short- and long-term 
consideration of possible vulnerabilities and required 
mitigations to ensure resilience.
Inflation
The impact of inflationary pressures on both the business 
and consumers has been assessed as part of risk 
assessments.
This creates more dynamic feedback between “bottom-up”, 
“top-down” and cross-functional perspectives, ensuring 
the broadest consideration of impacts and mitigations.
Geopolitical risk
The Group is exposed to geopolitical and economic 
conditions of the countries and regions in which it 
operates, which could impact its largest markets and 
may affect continuity of supply.
Any adverse geopolitical or economic developments 
in, or affecting, the Group’s key countries and regions, 
including, but not limited to, increased international 
trade tensions or the outbreak of conflict could impact 
the Group and its operations.
The identification and effective mitigation of geopolitical 
risks has become an increasingly important factor within 
the Group’s operational continuity planning for our internal 
resilience and the resilience of our wider supply chain, 
key customers and service providers. This consistent 
and complete assessment better informs Group actions.
EMERGING RISKS
As part of the risk assessment performed by the Group Risk 
Committee and the Board, emerging risk topics have been 
discussed and considered.
Regulatory change
Due to the highly regulated nature of the industry the 
Group operates in, new regulatory change risks are 
continuously emerging.
The Group considers any emerging regulatory change 
risks beyond the general three-year risk horizon, so that 
mitigations can be developed to manage the impacts of 
future changes.
Further regulatory changes are being considered, with the 
UK generational smoking ban and further restrictions on 
vaping being under consideration in multiple European 
markets. The Group is assessing this emerging risk and 
developing appropriate mitigations.
IT service concentration risk
Dependence on a single IT service provider for multiple 
business capabilities poses a risk. A failure could disrupt 
multiple business aspects or indirectly impact the Group 
through upstream service providers.
New types of cyber risk
Some systems may be particularly vulnerable to ransomware 
due to underinvestment or technical debt, potentially 
causing prolonged business disruptions or more significant 
impacts. The Group continuously assesses cyber threats, 
especially amid geopolitical tensions, and monitors the 
effectiveness of security controls.
Imperial Brands PLC | Annual Report and Accounts 2024
www.imperialbrandsplc.com
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TOP-DOWN AND BOTTOM-UP RISK ASSESSMENT APPROACH
Who is involved?
What activities are completed? 
Assessment and evaluation of risks
How do we confirm risks are managed?
Board
•	 Oversight of the Group’s internal control systems, 
risk management process and framework
•	 Provides operational and strategic risk perspectives, 
ensuring these are considered in Group strategy
•	 Sets the Group’s risk appetite annually
•	 Reviews the Group’s principal risks and considers 
emerging risks and themes identified in twice 
yearly risk assessment process
•	 Oversees risk management approach 
and reporting
•	 Reviews results of twice yearly risk 
assessment, including the Group’s 
principal risks
•	 Discusses and agrees risk appetite for the 
Group’s principal risks
Audit 
Committee
•	 Reviews scope, quality and results of assurance 
provided by internal and external audit
•	 Reviews results of other internal assurance 
provision over key controls of the Group
•	 Oversees risk management approach  
and reporting
•	 Regularly reviews results of assurance activities
ELT
•	 High-impact risks identified in “bottom-up” 
assessments are consolidated for review by ELT
•	 Respective ELT risk domain owners’ validation of 
risk assessment output prior to Risk Committee
•	 Regularly reviews results of Group Controls Matrix 
(GCM) internal control testing
•	 Reviews results of assurance activities  
to ensure effective closure of any  
observations raised
Risk 
Committee
•	 Provides “top-down” insights to risk  
assessment process
•	 Considers emerging risks and themes identified 
in risk assessment process
•	 Provides input into development of risk 
management activities
•	 Meets throughout the year to oversee risk 
management approach and reporting
•	 Reviews results of assurance activities to 
ensure the effectiveness of risk mitigations
Integrated 
Assurance 
Forum
•	 Co-ordinates assurance activities to ensure all 
relevant risks and compliance requirements are 
adequately addressed
•	 Provides appropriate information to the Group Risk 
Committee and Board for it to be able to attest to the 
effectiveness of material controls 
•	 Selection of senior stakeholders, meets 
quarterly to ensure an appropriate assurance 
approach is in place for material controls
Third line
•	 Group Internal Audit performs risk-based, 
challenging audits and provides insights and 
recommendations to the Audit Committee  
and management
•	 Provides the Board with independent assurance 
over the effectiveness of the design and 
operation of the risk management framework
•	 Provides audit reports and reporting to 
management and the Audit Committee
Second line
•	 Evaluation of first line, “bottom-up” risk 
assessments by subject matter experts, 
in line with Board risk appetite
•	 Review and agreement of functional risk registers 
by functional leadership teams, with minimum 
six-monthly formal update
•	 Formal completion of legal and regulatory 
disclosures (e.g. ESG-related, TCFD, Human Rights, 
Group Science regulatory certifications)
•	 Define and implement policy and risk 
management activities aligned to risk appetite
•	 Provide support to business in design and 
implementation of local mitigations
•	 Review results of GCM testing and identify 
common themes
•	 Review results of assurance activities to ensure 
effective closure of observations raised
First line
•	 Local ownership and accountability for completion 
and continued update of risk register, with minimum 
twice yearly formal update
•	 Local leadership team input to review and formally 
agree risk assessment outcomes
•	 Approach includes requirement to assess 
effectiveness of related risk mitigations on 
an ongoing basis
•	 Completion of regular key control testing across 
the business – GCM communicates key 
requirements and required testing
•	 Leadership accountability for risk assessment 
and mitigation effectiveness
•	 Regional leadership team oversight and input
•	 Dedicated Global Business Services (GBS) 
Compliance function responsible for 
performing control assurance activities 
in selected first line operations
•	 Management certification of compliance 
with Group policies, GCM financial control 
compliance, laws and regulations and 
notification of fraud on a six-monthly basis
The mitigation and management of identified risks is vital to the success of the Group. The Group’s risk management and internal 
control framework and related reporting are further discussed in the Audit Committee report on page 108.
“Top-down”
“Bottom-up”
PRINCIPAL RISKS AND UNCERTAINTIES continued
PRICING & EXCISE CHANGE
Risks relating to the impact of future excise changes and our ability to achieve 
planned pricing
Risk profile change
 Strategic impacts 
Change in year
•	 At a global level, reduction in year-on-year inflation rates reducing pressure 
on pricing
•	 Pricing pressure remains where there is a need to offset accelerated excise 
schemes and market size and volume declines
Impact
Mitigation
•	 In markets where the increased cost of living makes 
consumers more price-sensitive, significant price increases 
affect both product demand and sales volumes
•	 Pricing pressure may be exacerbated by excise increases which 
further elevates product prices. This could result in downtrading 
to lower price products/categories or an increase in the 
attractiveness of illicit product, impacting sales volumes
•	 Illicit products thrive in high-excise environments, reducing 
the size of the legitimate tobacco market, increasing risks 
to consumers from non-compliant product, and financing 
organised crime
•	 Inferior counterfeit product could result in damage to brands
•	 Clear pricing strategy and strong oversight by regional 
leadership teams, supported by analysis and evaluation 
of pricing dynamics, elasticity and segments evolution
•	 The Group’s Revenue Growth Management function is 
systematically supporting market teams with assessment 
of new excise structures, proposing optimum solutions via 
scenario planning and consumer pricing analytics
•	 AI enabled tools developed to better model and predict 
impacts of excise, inflation and other consumer pressures
•	 Engagement with authorities providing informed input 
and evidence about the unintended consequences of 
disproportionate changes in product taxation, supported 
by above-market engagement, argumentation, and data
•	 Continuous monitoring and intelligence gathering for 
developments to help predict and prepare our responses 
to excise change proposals
The following section highlights the principal 
risks the Group faces and identifies the 
mitigations that are in place to manage them, 
with all risks reported on a mitigated basis.
Not all of these principal risks are within Imperial’s direct 
control, and the list cannot be considered to be exhaustive, 
as other risks and uncertainties may emerge in a changing 
business environment.
The risks reported are those currently considered by the 
Board to have the most likely impact on achievement of 
the Group’s objectives.
As explained in our half year results statement, the wording 
used to describe the principal risks has been updated, but the 
risks remain aligned with those identified in the 2023 Annual 
Report and Accounts.
RISK ASSESSMENT PRINCIPLES
•	 Risk assessments are aligned with the business planning 
cycle and strategic objectives, focusing not only on the 
identification and assessment of risks, but most importantly 
on the effectiveness of the mitigations in place
•	 Imperial adopts a dynamic approach which facilitates and 
collates views from functional risk owners and a broad 
spectrum of other relevant stakeholders, providing end-to-
end insights from a wide collection of second line experts 
– enabling a richer, more balanced perspective on current 
and emerging risks
•	 Current and emerging risks are considered on an ongoing 
basis across the business, with a general three-year 
horizon (though longer where applicable, e.g. climate risk). 
This horizon ensures appropriate focus and includes 
consideration of changes in the causes of existing risks 
(e.g. specific proposed regulatory change) ensuring 
timely evaluation of the effectiveness of current and 
future mitigations
•	 Specific risk topics are presented to the Board, 
Audit Committee, Risk Committee and ELT during the year. 
These discussions provide further detail from first- and 
second-line management on their risk management 
responsibilities
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Risk profile change
 
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An illustration of the primary 
impact each risk might have 
on relevant strategy elements 
and the change in risk profile 
compared to last year is 
included for each principal 
risk using these symbols 
Refer to page 16 for more details 
on our strategic pillars
Imperial Brands PLC | Annual Report and Accounts 2024
www.imperialbrandsplc.com
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REGULATORY CHANGE
Risks relating to the impact of future regulatory change on our ability to produce, 
market and sell our products
Risk profile change
Strategic impacts 
Change in year
•	 The regulatory landscape continues to evolve, with the introduction of more 
restrictive combustible regulations and increasing complexity e.g. characterising 
flavour bans, category bans and generational access bans
•	 Wider alignment between Tobacco and NGP regulation could arise in the EU under 
expected reforms to the EU Tobacco Products Directive (EUTPD) and other legislation, 
and globally as a result of decisions made at the WHO Conference of Parties 
•	 Youth Access Prevention is driving political and social pressure in many markets 
resulting in legislation to ban disposable vapes, together with continuing focus on 
single use plastics extended producer responsibility legislation in Europe
•	 Track & Trace regulations may take unwelcome non-digital forms when implemented 
in countries outside of Europe. Continued risk of NGP Track & Trace introduction
•	 New marketing denial orders (MDOs) have been issued from the FDA in connection 
with some flavoured disposable products. These are subject to ongoing litigation
•	 While new regulations and excise taxes are being considered in some markets, 
there have been other instances where legislation has been removed, such as 
“Smokefree” restrictions in New Zealand which included a generational ban, 
or delayed, such as the US menthol ban
Impact
Mitigation
•	 Regulatory change can restrict product specification,  
such as bans on menthol or other flavours or ingredients, 
consumer interaction, and product supply. These restrictions 
can affect consumers’ ability to enjoy our products, 
potentially impacting sales volumes and market size and 
related access to potentially reduced-risk nicotine products
•	 Compliance with increasingly complex regulatory requirements 
increases the risk of additional cost to the Group and 
inadvertent non-compliance. Non-compliance could result in 
regulatory censure, financial penalty and reputational damage
•	 When regulations require interpretation, the resulting 
judgements can lead to disputes or investigations by 
regulators. This can incur financial costs or cause 
reputational damage, even if no fault is proven
•	 Group policies and standards and a reviewed set of 
Group public policy positions are in place to align with 
regulatory developments
•	 Continuous monitoring of and engagement with regulators 
to highlight risks of disproportionate regulation; proposal of 
moderate alternatives; and development of sustainable 
regulatory framework for NGP
•	 Subject matter experts employed to assess the impacts 
of proposed regulatory change and Group-wide impacts
•	 Project teams in place to manage the impacts of regulatory 
change, ensuring required compliance is achieved and 
opportunities identified
•	 Legal action can be taken to defend against or prevent 
regulatory change where this impacts legal freedoms
PRINCIPAL RISKS AND UNCERTAINTIES continued
PRODUCT SUPPLY
Risks relating to the supply of materials and services to support our ability to operate 
and produce
Risk profile change
Strategic impacts 
Change in year
•	 While at a global level, year-on-year inflation rates have reduced, fluctuations in 
leaf and commodity pricing continue to pose risks, and upsides, to our cost of goods
•	 Geopolitical tensions have continued to increase however our exposure in these 
areas e.g. Middle East, so far has not seen any material impacts in the Group’s 
key countries and regions
•	 Climate change is potentially increasing the frequency and intensity of adverse 
weather impacting supply chains, notably cigar operations in our Caribbean 
factories and the Philippines
•	 Recent adverse weather impacts on US leaf crop may shift demands (and prices) 
outside of the US, increasing cost risk
Impact
Mitigation
•	 Loss of a key manufacturing site or capacity could impact 
the Group’s ability to meet short-term production demands
•	 Failure to supply markets could lead to a loss of short-term 
sales volume and potentially erode consumer loyalty, 
which may impact longer-term sales volumes and brand value
•	 Failure to manage cost inflation could result in increased 
cost of goods
•	 Severe weather episodes could impact raw material supply, 
manufacturing sites and warehousing, potentially affecting 
short-term supply to markets
•	 A lack of availability of raw materials, or raw materials of 
poor quality, could impact short-term supply to markets
•	 Material stocks (leaf and non-tobacco) maintained in line 
with assessed supply continuity plans, and aligned to sales 
forecast requirements
•	 Production capacity planning includes agreed business 
continuity measures in the event of machine failure 
or site issue
•	 Supplier agreements, standards and practices include 
requirement to comply with Group policies, including quality 
requirements for goods and services supplied
•	 Ongoing risk assessments and supplier reviews including 
quality, ESG, and business continuity and contingency plans
•	 Alternative locations for NGP production have been explored. 
Work continues to reduce the relocation times and 
proactively manage safety stocks for combustibles
TECHNOLOGY RESILIENCE
Risks relating to the ability of IT infrastructure to support business and regulatory 
requirements
Risk profile change
Strategic impacts 
Change in year
•	 The Group continues to operate in an external environment with heightened 
geopolitical risks, which highlight the continued risk of, and increasing exposure 
to corporate cyber-attacks
•	 External cyber threats remain pervasive, including an increase in third-party 
security incidents
•	 While not a direct cyber incident, the global Crowdstrike/Microsoft outage 
highlighted supply chain risks in technology management
•	 The proliferation of Artificial Intelligence (AI) presents new challenges and 
opportunities to security of systems, data and physical facilities. We expect 
and prepare for increasing trends in the sophistication and complexity of 
technology attacks
Impact
Mitigation
•	 Loss of critical systems could impact product supply 
to distributors or retailers resulting in revenue loss and 
reputation damage with customers and other stakeholders
•	 Failure to protect personal or sensitive corporate data 
from loss could result in inability to achieve strategic 
goals, regulatory breach and related censure, significant 
financial costs or penalty, reputational damage or lost 
competitive advantage
•	 Vulnerability scanning and penetration testing to reduce 
attack surface
•	 High risk suppliers vetted and periodically reviewed
•	 Ongoing investment in security tools and capabilities
•	 Crisis management and disaster recovery plans for critical 
systems tested to support the ability to respond and recovery 
from unplanned events
•	 Employee awareness and training to educate colleagues 
on the cyber risks that we face
Imperial Brands PLC | Annual Report and Accounts 2024
www.imperialbrandsplc.com
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PRODUCT INNOVATION 
AND PORTFOLIO 
Risks relating to effective product innovation, aligned to consumer preferences 
and regulatory requirements
Risk profile change
Strategic impacts 
Change in year
•	 Continued emergence and growth of new lower-price / value-brands in combustible 
tiers across many markets
•	 Continuation of downtrading trend as consumers become increasingly  
value-driven due to inflationary pressures on disposable income and 
increasing excise taxes on tobacco products
•	 Continued competitor activity in the NGP market with growth in category size 
through new product developments, product launches and marketing initiatives
•	 Increasing trends towards purchasing innovative and new vape subcategories 
•	 Evolving regulation of NGP, with potential further flavour bans, disposables bans, 
and plain packaging being considered
Impact
Mitigation
•	 If the Group’s product portfolio does not align with consumer 
preferences, it could lead to reduced preference for our 
products, lower sales volumes and diminished brand equity
•	 Failure to act upon consumer trends and insights could result 
in lost opportunities, notably in NGP where innovations are 
more prevalent and faster to markets
•	 Failure to ensure effective implementation of market or retail 
initiatives could result in lost opportunities, wasted investments 
and potential loss of market share
•	 Failure to identify intellectual property (IP) constraints in the 
innovation of new products could impact development and/
or launch, limiting the ability to respond to competitor offerings 
and potential litigation
•	 Failure to align NGP portfolio to consumer needs and 
expectations could result in failure to achieve NGP ambition
•	 Failure to develop NGP categories could impact achievement 
of key ESG priorities
•	 Failure to develop a sustainable commercial model for all 
NGP categories could result in failure to achieve NGP ambition
•	 Wide portfolio across all combustible value tiers
•	 Acquisition of US range of nicotine pouches from TJP Labs  
to facilitate entry into the US modern oral market
•	 Consolidated NGP category management approach enabling 
holistic view of opportunities and informed investment strategy
•	 Global Consumer Office accountability for product/brand 
strategy and initiatives, together with strong partnership  
and collaboration with supply chain for market 
developments and introductions
•	 Consumer capabilities strengthened with all three Sense Hub 
innovation centres now fully operational
•	 Further elevation of consumer insights and brand building 
skills to ensure consumer relevance across innovation
•	 Innovations and go-to-market plans are validated against 
consumer needs and preferences
•	 Regulatory strategies, marketing guidelines and 
product standards developed to support our consumers 
and our business
•	 Brand monitoring, including equity tracking
•	 Innovation processes develop consumer products based 
upon robust analysis, testing and scientific support
PRINCIPAL RISKS AND UNCERTAINTIES continued
CONSUMER AND MARKET TRENDS
Risks relating to the impact of changing consumer behaviour and market trends on 
commercial objectives.
Risk profile change
Strategic impacts 
Change in year
•	 Continued rise in illicit trade due to widening gap between duty paid and non-duty 
paid prices as a result of excise impacts, notably in Europe, and Australia where 
excise levels are very high
•	 US illicit trade has recently become more pronounced, especially within disposable 
flavour vapes
•	 Continued rapid development and proliferation together with innovation in new 
NGP categories
•	 Continued economic pressure on consumers due to inflation, the increased cost 
of living and economic uncertainty across our market footprint, resulting in down 
trading and increasing propensity to purchase illicit product
Impact
Mitigation
•	 Failure to obtain or effectively respond to commercial 
insights and learnings, would result in loss of market share 
or inability to capitalise on commercial opportunities
•	 Failure to respond to changes in market environment could 
result in the Group’s portfolio being less attractive to consumers, 
resulting in reduced sales
•	 Economic pressure on consumers could result in 
reduced spend on tobacco products and alternatives, 
reducing market size
•	 Increases in illicit trade impact the size of the legitimate 
market, impacting sales volumes
•	 Enhanced consumer insights operating model with continued 
increase in capabilities and tools, including a separate Business 
Intelligence Vertical that includes Competitor Analysis
•	 Strengthening of the innovation pipeline and governance
•	 Market impacts analysed as part of market size calculations
•	 Cigarette Empty Pack Survey collection reporting provides 
trend analysis of illicit impacts enabling more targeted and 
effective interventions
•	 Pilot vape Empty Pack Survey completed in UK – continuous 
updates planned
•	 Excise and price monitoring provides insights into possible 
changes in illicit impacts through widening disparity 
between the price of legitimate and illicit product
•	 Industry trade groups and joint operations with enforcement 
agencies to combat illicit trade
ENVIRONMENT
Risks relating to the impact from business operations on the natural environment in 
which we operate
Risk profile change
Strategic impacts 
Change in year
•	 Carbon emissions in our operations have reduced 69% since 2017 and remain 
on track to reach Net Zero across our value chain by 2040
•	 Achieved an energy consumption reduction of 32% since 2017, achieving our 
original 2030 target of 25%, which has been reset to a 45% reduction by 2030
•	 New impending reporting requirements, such as the EU Corporate Sustainability 
Reporting Directive. Compliance by in-scope subsidiaries required by 2025
•	 The Group continues to face increasing climatic impacts across its global footprint. 
According to our TCFD analyses (pages 78-89) we do not expect this to result in 
significant cost exposure within the next 10 years
Impact
Mitigation
•	 Failure to mitigate environmental impacts of our products 
and processes may result in a reduced or negative perception 
of Imperial negatively impacting market share and revenue
•	 Failure to meet expectations, or to ensure at least parity 
with industry peers, may impact the Group’s reputation 
as a sustainable business and adversely affect stakeholder 
sentiment or share price
•	 Poor ESG ratings could result in reduced access to capital 
or higher capital costs
•	 Failure to comply with key ESG-related regulation, including 
environmental legislation, would result in a material impact 
to the Group, including, but not limited to, financial penalties
•	 Failure to comply with increasing regulatory reporting 
requirements for non-financial data, e.g. the EU Corporate 
Sustainability Reporting Directive could result in legal, 
operational, and reputational consequences for Imperial 
•	 ESG strategy, agenda and communications, including 
ongoing development and materiality assessment,  
aligned to strategic goals and targets
•	 Climate targets are embedded in executive remuneration
•	 ESG Committee with executive representation in place 
to provide oversight
•	 Investor and stakeholder presentations ensure alignment with 
expectations and transparency on progress of Group actions
•	 CSRD working group to prepare for mandatory disclosures, 
and Environment working group in place to manage them
•	 Dedicated climate risk reporting through TCFD framework 
•	 Our actions to mitigate climate risks have earned us a position 
on the CDP’s A List for climate for a fifth consecutive year 
•	 Sustainable Tobacco Programme (STP) and reforestation 
schemes help reduce the environmental impact of leaf growing
Imperial Brands PLC | Annual Report and Accounts 2024
www.imperialbrandsplc.com
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SOCIAL
Risks relating to social considerations within and from our business operations 
and extended supply chain
Risk profile change
Strategic impacts 
Change in year
•	 Continued focus on ESG-related matters from investors and external stakeholders
•	 The recently adopted EU Corporate Sustainability Due Diligence Directive 
introduces further requirements to conduct due diligence throughout our global 
value chain, and will be applicable from 2027
Impact
Mitigation
•	 Failure to comply with key ESG-related regulation, including 
human rights legislation, would result in a material impact 
to the Group, including, but not limited to, financial penalties
•	 Reputational damage may result from allegations, 
even where no wrongdoing has occurred
•	 Employee engagement or attractiveness of the Group 
as an employer may be adversely affected as a result 
of any perception that the Group is acting in an 
inappropriate manner
•	 ESG strategy, agenda and communications, including 
ongoing development and materiality assessment,  
aligned to strategic goals and targets
•	 ESG Committee with executive representation in place 
to provide oversight
•	 Investor and stakeholder presentations ensure alignment with 
expectations and transparency on progress of Group actions
•	 Human Rights Compliance working group meets regularly, 
specialist human rights capabilities recruited, Human Rights 
Policy in place and Human Rights Audits conducted by the 
ESG function
•	 Human Rights Policy and risk management framework
•	 Sedex (Supplier Ethical Data Exchange) used for supplier 
ethical trading risk assessments
LEGAL COMPLIANCE
Risks relating to compliance with laws and regulations and the management of 
significant legal matters 
Risk profile change
Strategic impacts 
Change in year
•	 Continued external trend of ESG-related litigation risks with external focus on 
human rights issues in international supply chains and greenwashing claims
Impact
Mitigation
•	 As with other corporates, litigation and other claims are 
pending against the Group. The interpretation of the law 
and the related judgments can lead to disputes or investigation 
and possible financial costs or reputational damage
•	 Failure to comply with regulations could result in 
investigation and the enforcement of financial penalties 
or regulatory censure
•	 Investigations or allegations of wrongdoing can demand 
significant management time, potentially diverting focus 
from other operational matters
•	 If any claim against the Group was to be successful, it might 
result in a significant liability for damages and could lead to 
further claims
•	 Regardless of the outcome, the costs of defending such 
claims can be substantial and may not be fully recoverable
•	 The reputational damage arising from investigations or 
allegations of non-compliance could have a greater impact 
with external stakeholders than the penalties or actions 
related to the matter itself
•	 Internal and external lawyers employed, specialising in 
the defence of product liability claims and other litigation.  
To date, no tobacco litigation claim brought against the 
Group has been successful and/or resulted in the recovery  
of damages or settlement monies
•	 Advice is provided to mitigate the causes of litigation, along 
with guidance on defence strategies to direct and manage 
litigation risk and monitor potential claims around the Group
•	 The Group’s Code of Conduct and core behaviours articulate 
the way employees are expected to act, with compliance 
certified by management across the business
•	 The Group’s policies and standards mandate that employees 
must comply with legislation relevant to both a UK-listed 
company and local law
PRINCIPAL RISKS AND UNCERTAINTIES continued
BUSINESS TRANSFORMATION
Risks relating to the design, implementation and benefit realisation of organisational 
change initiatives
Risk profile change
Strategic impacts 
Change in year
•	 Continuing high volume of transformation activity across the Group,  
including the ERP consolidation programme
•	 High volume of change and resource demand required to support transformation 
programmes across the business
•	 Increasing scale and complexity of cross-functional integration requiring careful 
management of project interdependencies.
Impact
Mitigation
•	 Ineffective business transformation could result in disruption 
to delivery of business objectives or higher cost of 
implementation than forecast
•	 High demand for local resources to support transformation 
may impact employee engagement
•	 Transformation Centre of Expertise working in conjunction 
with Independent Quality Assurance and Internal Audit to 
support successful delivery
•	 All strategic programmes undergo a “setup for success” 
review of key programme attributes
•	 “Air traffic control” planning with the business to ensure 
sufficient resources available to enable programme delivery 
in addition to business as usual commitments
•	 Change capability embedded into major change  
programmes and standardised approach to change 
management being developed
•	 Specialist Organisation Effectiveness expertise safeguards 
design and development of organisational capabilities  
in line with strategic objectives
Imperial Brands PLC | Annual Report and Accounts 2024
www.imperialbrandsplc.com
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LIQUIDITY AND GOING CONCERN STATEMENT
The Group’s policy is to ensure that we always have sufficient 
capital markets funding and committed bank facilities in place 
to meet foreseeable peak borrowing requirements.
The Group recognises there can be uncertainty in the external 
environment, however, during past periods of disruption 
(e.g. COVID-19, political uncertainty in Russia and Ukraine and 
Middle East), the Group effectively managed operations across 
the world and has proved it has an established mechanism to 
operate efficiently despite this uncertainty. The Directors consider 
that a one-off discrete event with immediate cash outflow is of 
greatest concern to the short-term liquidity of the Group.
The Directors have assessed the emerging and principal risks 
of the business, including stress testing a range of different 
scenarios that may affect the business. These included 
scenarios which examined the implications of:
•	 A one-off discrete event resulting in immediate cash outflow 
such as unexpected duty and tax payments; and/or other 
legal and regulatory risks materialising of c.£500 million
•	 A rapid and lasting deterioration to the Group’s profitability 
because markets become closed to tobacco products or there 
are sustained failures to our tobacco manufacturing and 
supply chains. These assumed a permanent reduction in 
profitability of 10% from 1 October 2024
The scenario planning also considered mitigation actions 
including reductions to capital expenditure, dividend payments 
and share buyback programme. There are additional actions 
that were not modelled but could be taken including other 
cost mitigations such as staff redundancies, working capital 
management, retrenchment of leases and discussions with 
lenders about capital structure.
Under the reverse stress test scenario, after considering 
mitigation actions including reductions of capital expenditure, 
dividend payments and share buyback programme, we have 
modelled that a 37% EBITDA reduction would lead the Group 
to have sufficient headroom until 30 November 2025.
The Group believes this reverse stress test scenario to be remote 
given the relatively small impact on our trading performance 
and bad debt levels during the COVID-19 pandemic and political 
uncertainty with regard to Ukraine and Russia. In this scenario 
the Group would implement a number of mitigating actions 
including revoking the uncommitted dividend, pausing the 
share buyback and reducing discretionary spend such as 
capital expenditure.
Based on its review of future cash flows covering the period 
through to 30 November 2025, and having assessed the principal 
risks facing the Group, the Board is of the opinion that the 
Group as a whole and Imperial Brands PLC have adequate 
resources to meet their operational needs for a period of twelve 
months from the date of approval of the financial statements 
and concludes that it is appropriate to prepare the financial 
statements on a going concern basis.
VIABILITY STATEMENT
The Board has reviewed the long-term prospects of the Group 
to assess its viability. This review, which is based on the business 
plan which was completed in July 2024, incorporated the 
activities and key risks of the Group together with the factors 
likely to affect the Group’s future development, performance, 
financial position, cash flows, liquidity position and borrowing 
facilities as described in the ‘Managing risk’ section of this 
report on pages 42 to 44.
In addition, we describe in notes 21 to 22 the Group’s objectives, 
policies and processes for managing its capital, its financial 
risk management objectives, details of its financial instruments 
and hedging activities and its exposures to market,  
credit and liquidity risk.
Assessment
To report on the long-term viability of the Group, the Board 
reviewed the overall funding capacity and headroom available 
to withstand severe events and conducted a robust assessment 
of the emerging and principal risks facing the Group, including 
those that would threaten its business model, future performance, 
solvency or liquidity. The assessment assumes that any bank 
debt maturing in the next three years can be refinanced at 
commercially acceptable terms or via our current standby 
facility. The Board believes that three years is an appropriate 
time horizon given the current business portfolio and limited 
visibility beyond three years. This assessment also included 
reviewing and understanding both the impact and the mitigation 
factors in respect of each of those risks. The viability 
assessment has two parts:
•	 First, the Board considered the period over which it has 
a reasonable expectation that the Group will continue to 
operate and meet its liabilities, considering current debt 
facilities and debt headroom; and
•	 Second, it considered the potential impact of severe but 
plausible scenarios over this period, including:
•	 assessing scenarios for each individual principal risk, 
for example commercial issues and the impact of 
regulatory challenges; and
•	 assessing scenarios that involve more than one principal 
risk including multi-risk scenarios.
Findings
Viability review period
Whilst the Board has no reason to believe the Group will not 
be viable over a longer period, the period over which the Board 
considers it possible to form a reasonable expectation as to the 
Group’s longer-term viability, based on the risk and sensitivity 
analysis undertaken, is the three-year period to 30 September 
2027. This reflects the period used for the Group’s business 
plans and has been selected because, together with the planning 
process set out above, it gives management and the Board 
sufficient, realistic visibility on the future in the context of 
the industry environment.
The Group’s annual corporate planning processes include 
completion of a strategic review, preparation of a three-year 
business plan and a periodic re-forecast of current-year business 
performance and likely landing. The plans and projections 
prepared as part of these corporate planning processes consider 
the Group’s cash flows, committed funding, forecast future 
funding requirements, banking covenants and other key 
financial ratios, including those relevant to maintaining our 
investment grade ratings. These projections represent the 
Directors’ best estimate of the expected future financial prospects 
of the business, based on all currently available information.
The use of the strategic plan enables a high level of confidence 
in assessing viability, even in extreme adverse events, due to a 
number of mitigating factors such as:
•	 Flexibility of cash outflow with respect to the ability to 
manage dividend returns to investors, capital expenditure 
projects planned to take place within the three-year horizon, 
return of surplus capital to investors via share buyback, 
plus promotional marketing programmes
•	 The Group has mature business relationships and operates 
globally within well-established markets
•	 The Group’s operations are highly cash generative,  
and the Group has access to the external debt markets 
to raise further funding
PRINCIPAL RISKS AND UNCERTAINTIES continued
RISK IMPACT REVIEW
For each of our principal risks, plausible risk impact scenarios have been assessed together with a multiple risk scenario. 
The following table summarises the key scenarios that were considered, both individually and in aggregate:
Risk scenarios modelled
Level of severity reviewed
Link to principal risk
The consequences of adverse 
operating and commercial 
pressures, involving volume 
reduction and/or falls in 
margin, driven by unforeseen 
reductions in the size of 
the legitimate tobacco 
market or other changes 
in the level of consumer 
demand for our products.
The maximum quantifiable impact of all 
envisaged business risks, including the 
impact of a loss of market size and share 
and lack of pricing.
The value of these combined risks totals 
£0.5 billion over the three-year period 
under review.
A further worst-case scenario has also 
been considered, modelling a 10% reduction 
on remaining EBITDA after consideration of 
the isolated business risks. The value of this 
EBITDA modelled totals £1.3 billion over the 
three-year period under review.
We have reduced the EBITDA reduction from 
15% in the prior year to 10% this year to better 
represent a plausible downside scenario.
•	 Pricing and excise change
•	 Regulatory change
•	 Product supply
•	 Technology resilience
•	 Product innovation and portfolio
•	 Consumer and market trends
•	 Social
•	 Environment
•	 Business transformation 
The possible costs associated 
with legal and other 
regulatory challenges, 
including competition 
enquiries and tax audits.
Failure to successfully defend existing 
and reasonably foreseeable future legal 
and regulatory challenges, at the expected 
financial exposure.
The value of these combined risks is 
c.£1.3 billion.
•	 Legal compliance
•	 Social
•	 Environment
 
None of the scenarios reviewed, either individually or in aggregate, would cause Imperial Brands to cease to be viable.
Climate-related risks have been assessed as causes of a number of our underlying risks which are included within the scenario 
modelling, including, but not limited to, the failure to supply product due to weather-related impacts on individual factories, 
the cost of complying with environmental legislation such as carbon pricing, and the impact that climate change has upon 
the supply of raw materials (notably leaf).
In 2023, we also conducted a quantified climate scenario analysis with 4°C and 1.5-2°C pathways aligned with the recommendations 
of the TCFD (Task Force on Climate-related Financial Disclosures) and Paris Agreement. The scenario analysis takes into consideration 
climate-related physical and transition risk to 2050, which we disclose in detail for the next 10 years. The Group does not consider 
climate change to be a risk from a viability perspective. The Group holds c.12 months of leaf stock protecting against any shortage 
or incremental cost caused by a natural event, hence it would not materially impact the period under review. Any incremental cost 
would have an EBITDA impact lower than that modelled as part of the scenario testing.
CONCLUSION
On the basis of this robust assessment of the emerging and principal risks facing the Group, and on the assumption that they 
are managed or mitigated in the ways disclosed, the Board’s review of the business plan and other matters considered and 
reviewed during the year, and the results of the sensitivity analysis undertaken and described above, the Board has a reasonable 
expectation that the Group will be able to continue in operation and meet its liabilities as they fall due over the period to 
30 September 2027.
Imperial Brands PLC | Annual Report and Accounts 2024
www.imperialbrandsplc.com
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STAKEHOLDER ENGAGEMENT
Building and maintaining trust with our stakeholders 
underpins the success and reputation of Imperial Brands. 
Through stakeholder collaboration we aim to develop the 
Company, minimise our environmental impact, make a positive 
social contribution and uphold high standards of governance. 
This section of the Annual Report provides insight into 
how stakeholder engagement is taken into consideration by 
the Board and the Executive Leadership Team (ELT) in their 
decision-making processes. It goes on to describe how we 
monitor the effectiveness of our engagement. 
BUILDING TRUST WITH OUR STAKEHOLDERS
Our strategy starts with our consumers. Millions of adults 
worldwide choose to enjoy our tobacco and next generation 
products. The better we understand the preferences of our 
consumers, the better we are able to serve them. This helps 
us grow our business, and it helps us identify and capitalise 
on opportunities as a challenger business.
•	 The Board participated in a number of consumer immersion 
events over the course of the year, in the Czech Republic and 
the UK. These afforded Board members the opportunity to get 
closer to the consumer by hearing directly from them about 
their behaviours, likes and dislikes. Board members were also 
able to discuss matters important to both combustible and 
nicotine product consumers, with a particular focus on 
heated tobacco and NGP product innovation 
•	 Our CEO also met separately with consumers during the year
•	 A visit to one of our Innovation Hubs provided Board 
members with first-hand insights to consumer preferences
HOW THE BOARD CONSIDERS 
THIS STAKEHOLDER
•	 Consumer roundtables and focus groups are held to understand 
consumers’ specific requirements and preferences
•	 Feedback from these focus groups is used in our decision-
making for investments in brand refreshes and marketing
•	 The Global Consumer Office, headed by the Chief Consumer 
Officer, leads consumer-listening initiatives across the Group
HOW WE ENGAGE WITH  
THIS STAKEHOLDER
•	 Our focus groups informed us that adult consumers 
want a choice of brands and quality products at the 
right price points
•	 Consumer preferences such as cigarette pack formats, 
flavours and filters, as well as the choice of potentially 
less harmful NGP, evolve over time
•	 Fully understanding consumer needs allows us to remain 
relevant and underpins consumer loyalty to brands
WHAT MATTERS TO 
THIS STAKEHOLDER
•	 We hold regular consumer focus groups to assess the impact 
of our brand refreshes and marketing campaigns on consumers
•	 We believe market share changes across products, 
channels and geographies reflect the effectiveness 
of our engagement with consumers 
•	 Regular data-led updates from the Global Consumer Office 
provide the Executive with evidence and an opportunity to 
challenge assumptions when making decisions related to 
our product portfolio
HOW WE MONITOR 
THE EFFECTIVENESS 
OF OUR ENGAGEMENT
Further information on how the Board has considered 
stakeholders when making key decisions is given on the 
following pages and also in the Governance Report on 
pages 98 to 103.
The Board’s decision-making process is illustrated in our 
Section 172(1) statement on page 102 which is incorporated 
into this Strategic Report by reference.
CONSUMERS 
COLLEAGUES
CUSTOMERS
Our colleagues are Imperial’s most important asset and are 
critical to the success of the business. It is essential we 
create a supportive, safe and rewarding work environment 
to enable them to deliver our goals and develop their careers. 
We believe that a diverse and engaged workforce is imperative 
for business success.
Where it is difficult to engage directly with consumers, 
engaging with retailers provides useful insights into our 
consumers’ behaviour and preferences. This helps us grow 
our business, even where there are regulatory headwinds, 
and identify opportunities to be a successful challenger. 
We work closely with distributors, wholesalers and retailers 
to ensure our products are available to adult consumers in a 
diverse range of outlets. These stakeholders play a crucial 
role in our business model. 
•	 Collective responsibility for workforce engagement has been 
embedded into the Board’s governance framework in the 
remit of the People, Governance & Sustainability Committee, 
of which every Non-Executive Director is a member
•	 The Board held three “Meet the Board” events with groups 
of colleagues during the year, giving the Board the opportunity 
to hear colleagues’ perspectives, allowing the Board to 
incorporate colleagues’ views into its decision-making
•	 The Board also engages with a broad cross-section of 
employees by way of dinners, informal drinks and site visits
•	 The Board receives regular feedback from our employees 
through updates at the PGS Committee
•	 The Board has participated in store visits in the 
Czech Republic over the course of the year. These visits 
provided the opportunity to talk directly to retailers
•	 Our CEO meets with customers regularly throughout the year
•	 “Connections”, our purpose, vision and behaviours 
development programme, continued, ensuring all colleagues 
experience training to enhance their understanding of these 
behaviours, and what they mean for them in their role
•	 Over 300 senior leaders were equipped with skills in 
performance coaching through the Connected Leadership 
Programme: asking powerful questions, recognising and 
valuing difference and actively listening to engage and 
empower employee performance
•	 CEO and leadership town hall meetings, in person 
and virtually, providing direct feedback opportunities 
•	 Our market cluster leadership teams engage with our 
customers to understand how to improve the effectiveness 
of their sales forces
•	 We work closely with our distributors to understand how 
we can best manage our relationships, and have a dedicated 
team to support distributor sales and build best practice in 
distributor management across the Company
•	 We use key account management practices to engage with 
our largest customers to better understand their needs and 
to create strong commercial partnerships to help our 
businesses create value together
•	 Continued progress on DE&I and issues of authenticity 
and inclusion, particularly around gender, ethnicity,  
LGBTQ+ and disability, are taken seriously 
•	 Responsibility and accountability, underpinned by a fair 
assessment of contribution, with senior managers leading 
by example 
•	 Health, safety and wellbeing continue to be a priority
•	 A diverse portfolio of quality products that appeal 
to consumers, with consistent communication on the 
launch pipeline and investment behind relevant brands
•	 Ease of ordering and a strong supply chain to maintain 
high levels of on-shelf availability
•	 Support to protect against illicit trade and underage sales 
and guidance through industry changes, such as display 
bans or plain packaging
•	 We review the results of our annual workforce engagement 
in the Employee Experience survey, and ask people leaders 
to create action plans as a result of the survey and we review 
completion and progress of these plans
•	 We review the results of our interim pulse surveys
•	 The ESG Committee, chaired by the CEO, receives feedback 
from the Business Employee Resource Groups (BERGs) 
•	 Feedback is shared by BERG members and the Global DEI 
Team in the DEI Steering Group
•	 We collate feedback from exit interviews to find out why 
employees choose to leave us
•	 We monitor our performance relative to other FMCG 
companies through the Advantage Survey and other 
benchmarking surveys. Feedback from these surveys 
is reviewed and taken into account in our engagement 
plans and in setting priorities
•	 We hold management roundtable events with regional 
customers to hear first-hand how Imperial is performing 
relative to peers
•	 A quarterly pulse report provides performance feedback 
which is used to highlight areas for improvement
•	 We have KPIs to monitor progress against 
operational initiatives
Imperial Brands PLC | Annual Report and Accounts 2024
www.imperialbrandsplc.com
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The regulation of tobacco and nicotine varies significantly 
across our global markets. We believe that reasonable and 
balanced regulation of tobacco and nicotine products is 
essential to support consumers on their harm reduction 
journey, and we seek constructive engagement with policy 
makers and regulators to achieve this.
•	 Our corporate strategy includes building a portfolio of next 
generation products (NGP) with potentially reduced harm
•	 The Board would like to engage more with this stakeholder 
but opportunities have been limited
•	 Our Chief Corporate Affairs Officer presents to the Board 
regularly on the Group’s regulatory risks and our corporate 
affairs strategy to manage these risks
•	 Management provides updates to the Board as part of 
the regional business reviews, including, where relevant, 
any updates on the regulatory landscape
•	 The Board welcomes constructive engagement with 
regulators, with management being primarily responsible 
for understanding and ensuring compliance with applicable 
laws and regulations
•	 Management regularly drafts responses to government 
consultation exercises, highlighting the potential impact of 
any regulatory changes under consideration on our business, 
our consumers, customers, suppliers, workforce, and other 
stakeholders and, where relevant, sharing our scientific 
evidence and consumer research with government,  
and to explore policy alternatives
•	 We also assess regulatory impact on product design 
and marketing support around brand launches
•	 This monitoring allows the Board to take relevant legislation 
and regulation into account when making its decisions
•	 Tobacco excise revenues
•	 Public health spending on smoking-related health issues
•	 Assessment of reduced harm from NGP
•	 Confidence that our business is operating in compliance 
with local laws and regulations in each government’s or 
regulator’s region 
•	 Collaboration with law enforcement agencies countering 
illicit trade and preventing youth access to tobacco and 
nicotine products
•	 We track regulatory approval of products that we submit 
for listing in markets where this is required
•	 We review proposed new legislation and the Company’s 
ability to be involved in the development of regulation 
effectively supporting public health objectives
•	 We monitor both direct and indirect feedback from regulators
HOW THE BOARD CONSIDERS 
THIS STAKEHOLDER
HOW WE ENGAGE WITH 
THIS STAKEHOLDER
WHAT MATTERS TO 
THIS STAKEHOLDER
HOW WE MONITOR THE 
EFFECTIVENESS OF OUR 
ENGAGEMENT
STAKEHOLDER ENGAGEMENT continued
Our investors provide capital to the business with a view to 
receiving a return on that investment through capital growth 
and dividend returns. 
Suppliers are essential partners in our business operations –
and their commitment to quality, innovation, and ethical 
practices supports both our commercial success and our 
People and Planet agenda. 
•	 Our CEO, CFO and Chair have regular meetings with our 
major investors to update them on our performance, 
hear their views directly and consult with them 
•	 The Board receives a report at every meeting on stock market 
performance, investor engagement, and investor/analyst 
feedback following all investor events
•	 During the year, the Board commissioned an investor 
perception study to gather feedback on our delivery of our 
strategy, performance and communications
•	 Our AGM provides an opportunity for the Board to meet 
with investors
•	 The Board reviews and approves our Modern Slavery 
Statement annually
•	 Suppliers within our supply chain are included as part  
of the Board’s ESG considerations (focus on sustainable 
and responsible sourcing and farmer’s livelihood as part of 
our People and Planet strategy) 
•	 Factory and site visits help the Board understand the 
complexities of our global supply chain
•	 Our Annual and Interim results presentations inform 
investors how the business is performing
•	 We maintain a programme of active dialogue with our key 
financial stakeholders, including institutional shareholders, 
potential investors, holders of our bonds and sell-side 
research analysts 
•	 Our CEO, CFO and senior management present at various 
conferences throughout the year, including the Deutsche Bank 
Consumer Conference in Paris in June 2024 and the Barclays 
Global Consumer Staples Conference in September 2024 
•	 Our Chair and CEO led an ESG investor webinar in September 
2024, providing an update on progress with our ESG priorities
•	 Our Supplier Relationship Management “Connect” 
Programme creates further opportunities to align with 
suppliers on our strategic goals, strive for mutual growth 
and communicate to suppliers the importance of our 
People and Planet agenda and align with them on our 
broader Company objectives
•	 Our Supplier Qualification Programme is a screening process 
for all new non-tobacco materials and NGP suppliers
•	 Partner suppliers complete a self-assessment questionnaire 
covering the following categories: Labour, Health and Safety, 
Environment, and Business Ethics
•	 Our Supplier Code of Conduct helps ensure we engage 
suppliers that meet our minimum standards
•	 Confidence in the Board that it has appropriate oversight 
of the management team
•	 Trust in the management team to have a strategy and 
operational plan to optimise value creation and ensure 
the long-term sustainability of returns, and to deliver on 
that strategy
•	 The setting of realistic expectations combined with 
transparent reporting of performance against KPIs, 
both financial and non-financial, including ESG metrics
•	 Disciplined capital allocation
•	 Sourcing products and services in a compliant, 
sustainable and socially conscious manner
•	 Fair and ethical treatment, openness and transparency. 
If they have a concern suppliers can use the Speak Up process
•	 Supporting and developing farming communities and 
promoting sustainable agriculture
•	 Achieving a decent standard of living 
•	 Our Leaf Partnership Projects support communities 
in tobacco-growing countries most in need
•	 Our CEO, CFO and Chair engage with investors to gather 
feedback on how we are performing against our strategy
•	 Topics discussed during the year included the continued 
delivery against the strategy, sustainability of the tobacco 
value model, development of our NGP business, capital 
allocation considerations and ESG 
•	 The Board receives an investor relations update at every Board 
meeting, which sets out the latest investor views, share register 
movements and recent market and competitor developments
•	 Investor perception is assessed on an ongoing basis through 
feedback on meetings, our events and our conference 
presentations. This feedback is shared with the Board in 
the IR Board Report
•	 Ongoing legal and trading compliance screening 
•	 Supplier performance reviews
•	 Bi-annual strategic business reviews including 360º 
feedback process across our most strategic suppliers 
•	 Detailed vendor rating system 
•	 Annual Sustainable Tobacco Programme assessment forms 
part of supplier ratings, along with quality, cost and value
•	 Critical suppliers are required to undertake on-site quality 
assurance audits as part of onboarding and further  
risk-based audits after that 
•	 Ethical trading risks are monitored through our ethical 
trading risk assessment platform, and other channels 
GOVERNMENTS AND REGULATORS
INVESTORS
SUPPLIERS
Imperial Brands PLC | Annual Report and Accounts 2024
www.imperialbrandsplc.com
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57

NON-FINANCIAL AND SUSTAINABILITY INFORMATION STATEMENT
NON-FINANCIAL AND SUSTAINABILITY 
INFORMATION STATEMENT
The following table constitutes our  
Non-Financial and Sustainability Information 
Statement in compliance with Sections 
414CA and 414CB of the Companies Act 2006. 
The information listed is incorporated by 
cross-reference. Additional non-financial 
information is also available on our website.
Reporting requirement
Policies
Further information
Page
Environmental matters* 
•	 Environmental Policy
•	 Filter Policy
•	 Sustainable Tobacco Programme
•	 Biodiversity Statement
Environmental targets 
23, 66, 68, 88
International management systems
67, 78
Climate and energy
66, 78
Reducing waste 
68
Sustainable tobacco supply 
70, 72
Employees*
•	 Code of Conduct
•	 Group-wide Employment Policy
•	 Fairness at Work Policy
•	 Speaking Up Policy
•	 Occupational Health, Safety and 
Environmental Policy and framework
Diverse and engaged workforce
76
Workplace health and safety
74
International management systems
74, 75, 77
Lost time accident (LTA) rate
75
Respect for  
human rights*
•	 Human Rights Policy
•	 Code of Conduct
•	 Supplier Code of Conduct
•	 Health Protection and  
Wellbeing Policy
•	 Fairness at Work Policy
•	 Speaking Up Policy 
Diverse and engaged workforce
76
Workplace health and safety
74
Human rights
73
International management systems
73
Social matters*
•	 International Marketing Standards
•	 Policy on taxation
•	 Community Contributions and 
Volunteering Policy
•	 Information Security Policy
Human rights
73
Youth access prevention
65
Farmer livelihoods and welfare
70
Charitable and political donations
130
Anti-corruption  
and anti-bribery*
•	 Code of Conduct
•	 Fraud Risk Management Policy
•	 Speaking Up Policy
•	 Supplier Code of Conduct
How we manage risk 
42
Governance, risk management and 
internal control
42, 113
Powered by responsibility
61
Description of principal 
risks and impact of 
business activity
Principal risks and uncertainties
45
Governance, risk management 
and internal control
42, 113
Description of the  
business model
Business model  
Our Distinctive Approach
14
Non-financial key 
performance indicators
Key performance indicators
22
Sustainability  
performance indicators
63, 66, 68 
Climate-related 
financial disclosures
TCFD report
78
	*
Further information on our policies, due diligence and outcomes in these areas is contained throughout the Strategic Report.
ESG REVIEW
DELIVERING ON  
OUR ESG PRIORITIES  
THROUGH OUR STRONG  
PERFORMANCE CULTURE
Purpose: Forging a path to a healthier future for moments 
of relaxation and pleasure.
Vision: To build a strong challenger business powered 
by responsibility, focus and choice.
Reduced our Scope 1 and Scope 2 market-based 
emissions by
69%
since 2017
Last year we supported more than
128,000
New beneficiaries through our Leaf Partnership 
Programme
Reduced lost time accidents by
47%
since 2019 (absolute numbers)
Our commitment to environmental, 
social and governance (ESG) issues is 
a core element of our business strategy 
and aligns to our purpose and vision.
The Company’s overarching vision is to be a strong challenger 
business, and we apply this same mindset to our ESG priorities.
In ESG, being a challenger means starting with the consumer 
and looking at issues, such as consumer health or sustainable 
packaging, through the lens of the people who use our products.
It is also about acting with agility. The teams who lead our 
ESG priorities operate close to our businesses and their 
goals are aligned to our commercial objectives. We see 
clear synergies, for example in our drive to reduce carbon 
emissions and our wider ambitions to build more efficient 
manufacturing processes.
Being a challenger is also about having a high-performance 
culture. In each of our priority areas, we have clearly defined 
accountabilities, metrics and objectives. We have been building 
capabilities through external hires, the upskilling of our 
existing people and the application of new systems enabling 
us to become more data driven. 
We continue to strengthen our governance framework in 
relation to ESG, with distinct, well-defined roles for the Board 
and management. Please see page 61 for further details.
Delivery of our ESG targets is supported by active engagement 
from our senior executives. Each priority area is sponsored by 
members of the Executive Leadership Team, who challenge 
strategy development, drive integration and set the tone 
from the top. 
An ESG executive sponsor forum convenes three times a 
year to identify synergies, share best practice, develop future 
strategy and to really harness the power of the collective.
Our eight focus areas are grouped into three categories: 
Healthier Futures, Positive Contribution to Society, and Safe 
& Inclusive Workplace. Each focus area aligns with at least one 
of the United Nations’ Sustainable Development Goals (UN SDGs).
During 2024 there has been a particular focus on galvanising 
our people behind our ESG priorities, which we refer to 
internally as our “People and Planet” agenda. An important 
element of this engagement has been our Triple Zero initiative, 
highlighting our aspirations for zero carbon, zero waste and 
zero injuries.
To educate and raise awareness, we dedicated an episode 
of Connections TV, our global internal channel, to People 
and Planet, which was viewed by more than 3,000 colleagues. 
Other activities included a CEO-led event for our top 500 
leaders on the role they need to play in our ESG strategy. 
Imperial Brands PLC | Annual Report and Accounts 2024
www.imperialbrandsplc.com
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ESG REPORTING FRAMEWORK
Our Reporting Criteria document provides further information 
on ESG-related metrics.
We report ESG-related information in accordance with the 
core options of the Global Reporting Initiative (GRI) Standards 
and against the Sustainable Accounting Standards Board 
(SASB) framework for tobacco. Details can be found in our 
2024 GRI and SASB Index.
Note: Logista is a public company listed on the Bolsa de Madrid 
and is managed remotely due to commercial sensitivities 
and is responsible for its own data, including ESG-related 
data, and, accordingly, remains out of scope for all Imperial 
ESG-related KPIs. However, the steps Logista is taking to 
address the impacts on its business of climate change are 
detailed in our TCFD disclosures on page 78.
ESG: People and Planet Performance Summary 2024 
Further information and data related to each of the 
material ESG issues is available on our website in our  
2024 ESG: People and Planet Performance Summary.
In FY24 ESG metrics continue to be part of executive 
remuneration. See page 117 for more information.
Our performance culture drives ESG accountability.
POWERED BY 
RESPONSIBILITY
We are committed to conducting our 
operations responsibly and respecting our 
people, our communities and our planet.
We fulfil our ESG responsibilities by maintaining a strong 
governance framework that emphasises high standards of 
corporate governance, transparency and ethics. We are 
committed to continuously reviewing and enhancing our 
risk management processes and disclosure practices to 
align with evolving standards and best practice.
To ensure the Board has oversight of all relevant ESG issues, 
the People & Governance Committee has been reframed as 
the People, Governance & Sustainability (PGS) Committee and 
is chaired by the Chair of Imperial Brands. The PGS Committee 
receives direct reports from two key Executive Committees: 
the Group ESG Committee and the Group Ethics and Compliance 
Committee, both chaired by our CEO. The PGS Committee plays 
a key role in reviewing Imperial’s ESG and ethics and compliance 
practices and how risks in these areas are managed.
The Group Ethics and Compliance Committee is responsible 
for providing leadership and monitoring of our ethics and 
compliance programme. It supports and reinforces effective 
management of ethics and compliance risk, has oversight 
of investigations, reviews the Group and Supplier Codes of 
Conduct and establishes activities and processes that foster 
ethical business conduct, legal and regulatory compliance.
The ESG Committee is responsible for overseeing, advising and 
guiding the implementation of our People and Planet agenda. 
It monitors the Company’s progress on ESG commitments 
and objectives, ensuring that sufficient resources are allocated 
to achieve these goals.
There are a number of operational working groups that address 
each of the ESG priority topics and relevant updates from 
these groups are reported to the ESG Committee. For more 
information, please see our 2024 ESG Performance Summary.
REFRESHED CODE OF CONDUCT
We launched a refreshed Group Code of Conduct in FY24. 
Front and centre of this new Code is the message that our people 
should feel free to speak up about any concern they may have 
relating to compliance or ethics matters, anonymously if 
necessary, and without fear of retaliation. There is also new 
coverage of diversity, equity and inclusion, and the introduction 
of a dedicated section on integrity in science.
Our Code is the foundational document of our Imperial Brands 
governance framework. It is our guide to doing the right thing 
and outlines the standards of behaviour that we expect from 
everyone who works for our organisation.
It is aligned with the policies, internal controls and risk 
management processes that underpin our strategy. The Code 
sets out the responsible behaviours we expect including from 
employees in their dealings with colleagues, customers, 
consumers, suppliers, agents, intermediaries, advisers, 
governments and competitors. All employees and business 
partners are expected to act with integrity and in accordance 
with the standards of behaviour set out in the Code.
At the end of FY24, the refreshed Code had been translated 
into six languages. Further translations into 23 languages 
are planned by the end of calendar year 2024.
The roll-out of the Code will continue through FY25, 
supported by a dedicated learning programme.
We expect our suppliers to conduct their business in an ethical 
and responsible manner and to comply with all applicable 
laws and regulations. Our Supplier Code of Conduct, refreshed 
in 2023, is available in 20 languages and sets out the behaviours 
we expect our suppliers to demonstrate.
The Supplier Code of Conduct is embedded into our Procurement 
Policy and processes, which govern how we select and contract 
with our suppliers.
SPEAKING UP
Our Speaking Up platform is available both to our employees 
and to other stakeholders, including suppliers and farmers. 
The platform offers a wide range of reporting routes and 
supports anonymous reporting and feedback.
The Speaking Up Policy is made available both internally 
and on the Group website in over 30 languages.
All reports made to our Speaking Up platform during the 
year were investigated by appropriate senior management, 
including members of our People and Culture team, 
Group Finance, Global Security Operations, and Group Legal. 
At all times, protection of the individual making the report 
was a key consideration.
The majority of reports made in FY24 related to employee 
grievances. Allegations were also received of misuse and/or theft 
of Company property (including through our fraud reporting 
process). Some of these allegations were found to be valid in 
whole or part. None were found to be material in nature or 
value. Where appropriate, corrective action was taken.
ANTI-BRIBERY AND CORRUPTION POLICY
We have a zero-tolerance approach to bribery and corruption. 
These commitments are made in our Code of Conduct, 
Supplier Code of Conduct and in our dedicated Anti-Bribery 
and Corruption (ABAC) Policy. Mandatory ABAC training is 
provided to online employees. Measures are in place to assess 
our business partners for compliance risk, including ABAC. 
Where appropriate (risk and value based), our business partners 
are required to commit to specific contractual commitments 
relating to ABAC compliance. Processes exist both to allow 
reporting (including anonymously) of any allegations of 
bribery and also to detect and investigate any allegations. 
During FY24 there were no confirmed cases of bribery 
against the Group.
ESG REVIEW continued
DOUBLE MATERIALITY ASSESSMENT
In 2023, we conducted our first double materiality assessment 
(DMA). This year, as part of our preparation for the upcoming 
Corporate Sustainability Reporting Directive (CSRD) we have 
designed our DMA approach to meet CSRD requirements. 
Double materiality identifies both how a company’s operations 
impact people and the environment (impact materiality) and 
how sustainability matters impact the company itself 
(financial materiality). 
To support this exercise, we have followed the European 
Financial Reporting Advisory Group (EFRAG) best practice by 
adopting an approach combining data and technology with 
PRELIMINARY RESULTS FOR DOUBLE MATERIALITY ASSESSMENT
ESRS topic
Financial materiality
Impact materiality
Link to ESG topic
E1 - Climate Change
Material
Material
Climate Change
E2 - Pollution
Material
Material
Climate Change and Packaging & Waste
E3 - Water and marine resources
Not material
Not material
E4 - Biodiversity and ecosystems
Not material
Not material
E5 - Circular economy
Material
Material
Packaging & Waste
S1 - Own workforce
Material
Material
Diversity, Equity, & Inclusion,  
Health, Safety & Wellbeing, and Human Rights
S2 - Workers in the value chain
Material
Material
Diversity, Equity, & Inclusion,  
Health, Safety & Wellbeing, and Human Rights
S3 - Affected communities
Not material
Not material
S4 - Consumers and end users
Material
Material
Consumer Health
G1 - Business conduct
Material
Material
Sustainable & Responsible Sourcing  
and Farmer Livelihoods & Welfare
stakeholder validation. We have used Datamaran, an ESG 
software solution, to provide the process and data to facilitate 
the identification, assessment and monitoring of material issues 
across our value chain. Analysis of information from thousands 
of data points, including corporate reports, mandatory and 
voluntary regulations and online news, informed our stakeholder 
engagement. We are working towards a traceable and 
auditable process, suitable for external assurance as required 
by CSRD, which supported us in the following three key areas: 
1. Identify the European Sustainability Reporting Standards 
(ESRS) disclosure requirements and data points to report on.  
2. Build and update the ESG strategy; and 3. Set up ongoing 
governance and due diligence oversight. 
While our DMA is still in progress and pending sign off 
from independent auditors, early headline results indicate 
that our eight ESG topics and their relevant impacts, risks, 
and opportunities have been identified as material to our 
business. In addition to this, the DMA has highlighted additional 
areas of focus, particularly in governance. We have controls 
and frameworks in place for these areas, to ensure they are well 
managed. The full, confirmed results will be disclosed in next 
year’s Annual Report.
Further details on our DMA results and process can be found 
in the ESG Performance Summary.
While we face many challenges, overall, we are meeting our 
commitments and demonstrating a consistent track record 
in ESG performance. The transformation in our performance 
culture and engagement of the workforce has helped to drive 
this progress. However, we recognise there is more work to 
do for us to deliver our ESG agenda.
Tony Dunnage
Global ESG Director
Imperial Brands PLC | Annual Report and Accounts 2024
www.imperialbrandsplc.com
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61

ESG REVIEW continued
OUR ACTIONS RECOGNISED
ESG HIGHLIGHTS
2023 CDP A List for Climate 
Change:
Our actions to cut emissions and mitigate 
climate risks have earned us a position 
on the CDP’s A List for climate change, 
for a fifth consecutive year.
Our 2023 CDP scorecard is available 
on our website Performance page.
CDP Supplier Engagement Leader:
We have been recognised as a Supplier 
Engagement Leader by the CDP for a 
fifth successive year.
All companies making climate change 
disclosures to the CDP receive a 
Supplier Engagement Rating (SER), 
in addition to their climate change score, 
rating them on how effectively they 
engage their suppliers on climate issues.
2024 Climate Leader:
Imperial has been recognised as a 
2024 Climate Leader by the Financial 
Times for a fourth consecutive year, 
in its ranking of actions taken by 
European businesses.
SBTi
The Science Based Targets initiative 
(SBTi) has verified both our near-term 
and long-term science-based emissions 
reduction targets.
Our overarching target to be Net Zero 
by 2040 has also been approved by 
the SBTi.
Race to Zero
In 2021, we joined the UN’s Race to Zero, 
the world’s largest coalition of non-state 
actors taking immediate action to halve 
global emissions by 2030. In doing so, 
we joined other members in our goal 
to reduce emissions across all scopes 
swiftly and fairly, in line with the 
Paris Agreement, and with transparent 
action plans and near-term targets.
Business Ambition for 1.5 degrees
The Business Ambition for 1.5 degrees 
campaign was an urgent call to action 
from a global coalition of UN agencies, 
business and industry leaders, in a 
partnership with the Race to Zero. 
We joined in November 2021, reaffirming 
our commitment to be Net Zero across 
all three scopes by 2040.
INVESTOR BENCHMARKS
Our ESG management and performance is evaluated by a wide 
range of external rating agencies.
We believe it is important for rating agencies to work together 
with companies, investors and other stakeholders to improve 
consistency and transparency in producing robust ESG data 
and ratings.
In its last updated report in August 2023, 
Sustainalytics notes that Imperial Brands 
is at high risk of experiencing material 
financial impacts from ESG factors, 
due to its medium exposure and strong 
management of material ESG issues. 
The company is noted for its strong 
corporate governance performance, 
which is reducing its overall risk. 
We have participated in the investor-
backed Workforce Disclosure Initiative 
(WDI) since 2019. This benchmark is 
based on a disclosure score. 
In 2024 we received a 97% disclosure 
score for our WDI submission.
MSCI has given Imperial Brands an 
A rating in its latest report updated in 
September 2024. They note that Imperial 
Brands continues to lead global peers 
on corporate governance practices. 
However, scrutiny over its supply 
chain labour practices remains.
Moody’s Analytics gave Imperial Brands 
an overall ESG score of 44/100 in their 
last review update in January 2024.
INDEPENDENT ASSURANCE
We appointed Ernst & Young LLP to provide limited independent 
assurance over selected ESG content within the Annual Report 
for the period ended 30 September 2024.
The assurance engagement was planned and performed 
in accordance with the International Standard for 
Assurance Engagements (ISAE) 3000 Revised, Assurance 
Engagements Other Than Audits or Reviews of Historical 
Financial Information.
These procedures were designed to conclude on the accuracy 
and completeness of selected ESG indicators, which are 
indicated in the report with an “A”. An unqualified opinion 
was issued and is available on our website along with further 
details of the scope, respective responsibilities, work performed, 
limitations and conclusions.
CONSUMER HEALTH
We are committed to strengthening 
our next generation products (NGP) 
and making a more meaningful 
contribution to harm reduction by 
offering adult smokers a range of 
potentially less harmful products.
CLIMATE CHANGE
We are committed to reducing our 
impact on the climate throughout 
our value chain. Focusing on both 
mitigation and adaptation.
PACKAGING & WASTE
We are committed to minimising 
waste associated with our products, 
packaging and production processes.
FARMER LIVELIHOODS & WELFARE
We are committed to engaging with our suppliers  
to support and develop farming communities and 
promote sustainable agriculture. 
SUSTAINABLE & RESPONSIBLE SOURCING
We are committed to sourcing products and services in 
a compliant, sustainable and socially conscious manner. 
We will work with suppliers to ensure improvements.
HEALTHIER FUTURES
POSITIVE CONTRIBUTION TO SOCIETY
SAFE & INCLUSIVE WORKPLACE
NGP net revenue  
has increased
64%
since 2020
Reduced our Scope 1 and Scope 2  
market-based emissions by
69%
since 2017
Reduced absolute waste  
across our operations by
32%
since 2017
180,000
tobacco community members benefiting from  
Leaf Partnership projects aimed at increasing 
access to clean water.
We have been recognised by the CDP as  
a supplier engagement leader in 2023 for a
5th year
EMPLOYEE HEALTH,  
SAFETY & WELLBEING
We are committed to 
achieving world-class 
occupational health, 
safety and wellbeing 
for all our employees.
Reduced lost time  
accidents by
47%
since 2019 (absolute numbers)
HUMAN RIGHTS
We are committed to raising 
awareness and improving 
processes in our supply chains, 
recognising the importance, 
influence and role we have 
in promoting and protecting 
human rights. 
Factory sites self-assessment 
compliance
98%
with human rights 
leading indicators 
Disclosure score 
97%
in the 2024 Workforce Disclosure 
Initiative (WDI)
DIVERSITY, EQUITY  
& INCLUSION
We are committed to creating a truly 
diverse and inclusive organisation 
renowned for celebrating difference, 
enabling our people to feel that 
they belong and be their authentic 
selves. We will respect, recognise 
and value the diversity of our 
consumers and reflect the 
communities in which we operate. 
Our ESG strategy remains aligned 
with the United Nations 
Sustainable Development Goals.
Imperial Brands PLC | Annual Report and Accounts 2024
www.imperialbrandsplc.com
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HEALTHIER FUTURES: CONSUMER HEALTH
CONSUMER HEALTH
FY24 Performance
NGP net revenue has increased by 64% since 2020. 
COMMITMENT:
We are committed to strengthening our next generation 
products (NGP) to make a more meaningful contribution 
to harm reduction by offering adult smokers a range of 
potentially less harmful products.
Imperial Brands continues to transform, driven by consumer-
centric science and innovation and a commitment to make 
a meaningful contribution to tobacco harm reduction (THR) 
through our NGP portfolio.
Access to choice
Focusing on consumer choice, we now sell NGP in more 
than 20 countries and offer potentially harm reduced 
cigarette alternatives to over 200 million adult smokers 
and adult nicotine users.
Last year we upscaled our heated, vape and oral nicotine 
delivery (OND) propositions within existing market footprints.
Our blu vaping portfolio expanded with new formats like blu 
bar kit and blu bar box, while we continued to responsibly 
launch new NGP flavours in markets without flavour restrictions.
Aligned with our challenger approach, we also entered the 
rapidly expanding US tobacco-free oral nicotine pouch market 
with Zone.
iSenzia – our new tobacco-free heated herbal product – was also 
launched in several markets.
Scientific substantiation
We continue to substantiate the harm reduction potential of 
all our NGP relative to cigarettes through our multi-discipline 
scientific assessment framework.
As part of our meaningful contribution to THR, this research 
often goes significantly beyond the routine testing required 
by regulators.
Last year, for instance, we undertook in-market observational 
studies focusing on providing adult smokers – with no 
intention to quit – with our heated and vaping propositions.
The studies investigated how adult smokers use our products 
over time to reduce their smoking or quit cigarettes entirely.
Our consumer health ambitions are underpinned 
by three pillars:
1.	 Consumer Choice: Providing adult smokers 
and nicotine consumers with a range of NGP.
2.	Scientific Substantiation: Demonstrating our NGP 
are potentially harm reduced compared to smoking.
3.	Unintended Use Prevention: Ensuring our NGP are 
used by adult smokers and adult nicotine users only.
Status: On track
KPI
NGP net revenue
METRIC
NGP net revenue 
from tobacco and 
NGP net revenue
•	 SDG 3: We are committed to 
tobacco harm reduction
Behaviours
Links to SDGs
We undertake a range of safeguarding activities to protect our 
consumers by taking care in the product design, manufacture, 
scientific substantiation and marketing of our NGP.
One such activity relates to governance, in particular the Product 
Stewardship and Health Group, which is responsible for 
advising the Board on all consumer safety issues. Please see 
our ESG Performance Summary 2024 for more information.
Unintended use prevention
We share concerns that the continuing irresponsible 
marketing and retailing of NGP – and a concerning rise 
in illicit products – are undermining trust in the category’s 
public health potential.
To address key issues like these, we have accelerated external 
engagement, education and communication. Over the last 
year we have:
•	 Enhanced our contribution to external NGP debates 
(for example, discussions on the importance of flavours 
and nicotine misperceptions) by hosting and participating 
in THR-themed events in Brussels, Miami, Dubai, 
Warsaw and Athens.
•	 Successfully piloted a trade-focused education programme 
to our own sales force and external retailers to upskill their 
THR and NGP knowledge and to build grassroots capability 
and advocacy through our internal Science Academy.
2024'
Baseline Year (2020)
£329mA
£201m
We actively participate within international product standards 
bodies like the International Organization for Standardization 
(ISO) and the European Committee for Standardization (CEN), 
and established industry scientific associations like the 
Cooperation Centre for Scientific Research Relative to 
Tobacco (CORESTA).
We continue to engage extensively with regulators and public 
health bodies across the world to advocate for balanced 
regulation, which offers adult smokers a range of effective 
alternatives to cigarettes while minimising unintended use.
A.	 Select 2024 data has been independently assured by Ernst & Young LLP (EY) under the limited assurance requirements of the ISAE 3000 standard. EY’s Assurance Opinion 
is available on our website. Our reporting scope and definitions are detailed in the Reporting Criteria document published on our website.
Our diverse network of professional scientists is spread across 
several countries and ISO-certified laboratories. Planning has 
begun for a new state-of-the-art facility in Hamburg.
We also continue to evolve our innovative Alternatives to 
Animal Testing (ATAT) programme. This year, using ATAT 
methods our scientists demonstrated significant reductions 
in markers of smoking-related disease for our vape and heated 
products, compared to cigarettes.
Imperial Brands’ continuing contribution to the wider body 
of academic research around NGP includes publishing 31 
peer-reviewed papers and presenting 24 scientific posters 
at conferences over the last five years.
Please visit our science website  
for more information. 
In the Czech Republic, we conducted a study of 300 smokers 
with no intention to quit and introduced them to our heated 
products. By the end of the study, half of the consumers 
had completely switched or cut smoking by at least 50%.
In a similar study conducted in the UK, where adult 
smokers were offered our blu vapes, we found that one in 
three had halved their smoking in just three weeks. By week 
six, up to 40% had either completely switched or cut their 
cigarette consumption.
Imperial Brands PLC | Annual Report and Accounts 2024
www.imperialbrandsplc.com
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CLIMATE CHANGE
COMMITMENT:
We are committed to reducing our impact on the climate 
throughout our value chain, focusing on both mitigation 
and adaptation.
For more targets and metrics related to climate change, 
please see our ESG Performance Summary 2024.
TARGET
25% Reduction in energy 
consumption by 2030
METRIC
Absolute energy 
consumption in our 
operations (GWh)1
Status: Achieved, new target to be implemented
TARGET
50% Reduction in Scope 1 
and Scope 2 GHG 
emissions by 2025
METRIC
Absolute Scope 1 and Scope 
2 market-based CO2e 
emissions (Tonnes)1
Status: Achieved
Status: On track
TARGET
50% Reduction in absolute 
Scope 3 emissions by 2030
METRIC
Total Scope 3 CO2e 
emissions (Tonnes)
HEALTHIER FUTURES: CLIMATE CHANGE
A. Select 2024 data has been independently assured by Ernst & Young LLP (EY) under 
the limited assurance requirements of the ISAE 3000 standard. EY’s Assurance 
Opinion is available on our website. Our reporting scope and definitions are 
detailed in the Reporting Criteria document published on our website.
1. Our 2024 environmental data covers the reporting period Q4 2023 to Q3 2024. 
This is to allow for data collection, validation and external assurance.  
We use the industry leading Greenhouse Gases (GHG) Protocol standard 
to inform our reporting of Scope 1 and 2 emissions.
energy transition. As we transition to lower carbon 
alternatives, we will take actions such as the introduction and 
expansion of electric vehicles where it makes practical sense, 
as well as the use of hybrid vehicles as part of our approach.
Progress on our indirect targets
Achieving our Net Zero goal by 2040 requires us to manage 
carbon reduction across our Scope 3 emissions, which 
account for more than 90% of our total carbon footprint.
Our strategy is to prioritise our large suppliers, those 
with high spend and emissions. We are working with these 
suppliers to gain a more precise understanding of their most 
material emission sources. We also encourage them to 
establish reduction targets, improve disclosure, and seek 
external validation of their plans through the SBTi. Suppliers 
are being engaged both through the CDP Supply Chain 
Programme and our own internal Supplier Relationship 
Management (SRM) initiative known as SRM Connect. 
For additional details, please see page 72.
We have mapped a five-step approach towards Net Zero:
1
Undertake energy-
efficiency initiatives
2
Switch to 
100% renewable 
grid electricity
3
Transition all other 
energy types to 
renewable sources
4
Achieve Net  
Zero in our  
operations
5
Become climate positive, which means 
saving more greenhouse gas emissions 
than we are generating
2024
Baseline Year (2017)
595 GWhA
875 GWh
2024
Baseline Year (2017)
89,120A
290,446*
2024
Baseline Year (2017)
981,703
1,478,494**
Climate change is a key priority for our stakeholders and it 
is also a critical business concern that has the potential to 
directly impact financial performance and risk management.
Extreme weather events and supply chain disruptions can 
pose direct threats to our people, operations, assets and 
revenue streams. We assess and quantify these challenges 
and mitigate significant risks. 
Relevant risks and opportunities are disclosed in our Task 
Force on Climate-related Financial Disclosures (TCFD) report; 
see page 78 for details.
We are committed to addressing our climate change impact, 
aiming to be fully Net Zero by 2040. This long-term goal 
involves eliminating our net greenhouse gas (GHG) emissions, 
not only within our business operations but also throughout 
our entire supply chain. 
We have also set two key intermediate goals for 2030.
1.	 To be Net Zero for our Scope 1 and 2 emissions.
2.	To have reduced all our carbon emissions related to 
our business – that is Scope 1, 2 and 3 GHG emissions 
together – by 50% compared to the 2017 baseline year.
Our journey to Net Zero presents an opportunity for us to play 
our part in curbing global warming and also to introduce 
improved manufacturing and sales techniques, and to 
strengthen supply chain relationships.
During 2024, the Science Based Targets initiative (SBTi) validated 
our 2040 Net Zero target, along with our short and medium-term 
objectives, reaffirming our alignment with the Paris Agreement.
Behaviours
Links to SDGs
•	 SDG 13: Take urgent action 
to combat climate change 
and its impacts
•	 SDG 7: Ensure access to 
affordable, reliable, sustainable 
and modern energy for all
Our target to be fully Net Zero by 2040 is one part of our 
Triple Zero campaign.
Delivering on our direct targets
During 2024, we made further progress reducing our direct 
emissions and can report a 69% reduction in our direct Scope 1 and 
2 market-based emissions compared to the 2017 baseline year.
Most of these emissions reductions come from changes to 
manufacturing activities, where we take a data-led approach 
to improve operational efficiency. In the past year, we invested 
in a new global energy management system to continually 
collect usage data. This system has allowed us to map and 
compare our manufacturing energy usage across our footprint 
which is already providing specific, actionable insights. 
We are now building a framework of leading environmental 
indicators and accompanying guidance, and over the next 
year, this will be introduced to all factory sites.
Carbon reduction through fleet management
Emissions from our global fleet of around 4,600 vehicles 
account for around 29% of Scope 1 emissions. We are seeking 
solutions that drive energy efficiencies and support the 
In 2025, we will focus on expanding the use of the CDP 
Supply Chain Programme to enhance data collection and 
transparency. We will explore opportunities to collaborate 
with suppliers to reduce emissions and work closely with 
them to improve our overall Scope 3 emission calculations.
Within Scope 3, the Purchased Goods and Services category 
is the most material at 678,527A tonnes of CO2e, accounting 
for approximately 63% of total carbon emissions. This year 
we have obtained independent assurance of this data. Further 
information is provided in our ESG Performance Summary 2024.
We have achieved our 2024 objective of ensuring that 50% of 
suppliers by spend in this category commit to science-based 
targets. Please see page 72 for more details.
In 2025 we will be launching Net Zero supplier contract 
clauses to reinforce our commitment to reducing emissions 
across our supply chain.
We have mapped our journey to Net Zero with a five-step plan 
illustrated below. 
LOGISTA EMISSIONS
Performance indicator
Unit
2017 (base year)
2021
2022
2023
Commentary
Logista absolute 
Scope 1 and 2 
CO2e emissions
Tonnes
38,554
45,557
47,099
132,262 Logista is managed remotely due to commercial sensitivities and is 
responsible for its own data. Logista has provided independently 
assured data from 2023 for absolute Scope 1, 2 and 3 emissions.
Data for 2024 is still undergoing independent assurance.
The increase in Scope 1 and 2 emissions seen in 2023 can be attributed to 
acquisitions and the expansion of the emissions accounting boundary to 
include maritime and rail transport. This change reflects the diverse 
transport services provided by the newly acquired entities.
Logista’s 2023 relative Scope 1 and 2 emissions comprise 57 tonnes 
(2022: 23 tonnes) of CO2e per £million of 2023 distribution fees 
(our non-GAAP revenue measure for Logista).
Further information on the scope of Logista’s GHG reporting is available 
at www.grupologista.com.
Logista absolute 
Scope 3 CO2e 
emissions
Tonnes
193,611
194,634 189,709
335,851
SCOPE 1 AND 2 EMISSIONS – UK AND GLOBAL1,2,3
Performance indicator
Units
2024
2023
UK and  
offshore area
Global  
(Excluding UK and 
offshore area)
UK and  
offshore area
Global  
(Excluding UK and 
offshore area)
Scope 1 emissions
tCO2e
1,688
71,749
1,841
79,248
Relative Scope 1 emissions
tCO2e/£m net revenue
0.2
8.8
0.2
9.9
Scope 2 location-based emissions
tCO2e
876
107,594
872
113,187
Relative Scope 2 location-based emissions tCO2e/£m net revenue
0.1
13.2
0.1
14.1
Scope 2 market-based emissions
tCO2e
0
15,683
0
20,326*
Relative Scope 2 market-based emissions
tCO2e/£m net revenue
0
1.9
0
2.5*
Total Gross Scope 1 and Scope 2  
location-based emissions
tCO2e
2,564
179,343
2,713
192,435
Relative Scope 1 and Scope 2 location-based tCO2e/£m net revenue
0.3
22.0
0.3
24.0
Total Gross Scope 1 and Scope 2  
market-based emissions
tCO2e
1,688
87,432
1,841
99,574*
Relative Scope 1 and Scope 2 market-based
tCO2e/£m net revenue
0.2
10.7
0.2
12.4*
Energy consumption
kWh
12,495,251
582,776,582
13,233,516
637,059,838
1.	 We have provided reporting in compliance with UK Streamlined Energy and Carbon Reporting (SECR) regulations (being the Large and Medium-sized Companies and 
Groups (Accounts and Reports) Regulations 2008, as amended by the Companies Act 2006 (Strategic Report and Directors’ Report) Regulations 2013 and the SECR under 
the Companies (Directors’ Report) and Limited Liability Partnerships (Energy and Carbon Report) Regulations 2018.
2.	 For details on the methodology used for SECR calculations, please see our Reporting Criteria document available on our website.
3.	 Energy efficiency measures taken in FY24 are reported in our 2024 CDP Climate Change disclosures available on the CDP website.
A.	 Select 2024 data has been independently assured by Ernst & Young LLP (EY) under the limited assurance requirements of the ISAE 3000 standard.  
EY’s Assurance Opinion is available on our website. Our reporting scope and definitions are detailed in the Reporting Criteria document published on our website.
	*
Previous years’ have been restated due to the correction in Scope 2 market-based emissions relating to the source of heat and steam in our factory in Türkiye.
FY24 Performance
We achieved our energy reduction target ahead of time with a 32% 
decrease in energy consumption compared to the 2017 baseline year. 
We will set a new target subject to approval by the ESG Committee.
We achieved a 69% reduction in our total Scope 1 and Scope 2  
market-based CO2e emissions compared to the baseline year. *The 
baseline has been restated due to the correction in Scope 2 emissions 
relating to the source of heat and steam in our factory in Türkiye.
In FY24, we updated our Scope 3 calculation methodology and as a 
result we have restated our 2017 baseline year** based on this new 
methodology. We have seen a 34% decrease in total Scope 3 
emissions compared to the 2017 baseline year.
Imperial Brands PLC | Annual Report and Accounts 2024
www.imperialbrandsplc.com
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67

HEALTHIER FUTURES: PACKAGING & WASTE
PACKAGING  
& WASTE
COMMITMENT:
We are committed to minimising waste associated 
with products, packaging and production processes.
As a responsible manufacturer, we are committed to minimising 
our environmental impact and promoting sustainability 
throughout our value chain. The Group Environmental Policy 
makes our commitment clear, which extends through 
several Group policies, including our Code of Conduct and 
Supplier Code of Conduct. These set out the foundations of 
our approach to environmental sustainability which all our 
employees, suppliers, and business partners are required to 
adhere to. Our due diligence processes are designed to 
uphold high standards to minimise our environmental 
impact by reducing our carbon footprint, energy, waste, 
and water consumption, as well as protecting biodiversity. 
This commitment involves responsible production, usage, 
and disposal of our products, requiring all employees and 
partners to understand their roles. 
The consumer is the starting point for our strategy.  
And as consumers’ and policy makers’ attention shifts to more 
sustainable manufacturing and recyclable packaging, we aim 
to efficiently use resources and minimise waste at source.
We are working towards ensuring all our packaging is 
reusable, recyclable or compostable and to minimise waste 
across our products, packaging and production processes.
Innovating for waste reduction
Our research suggests that, while consumers value product 
quality and are unwilling to compromise on this, they also highly 
value waste reduction but do not want to pay extra for this. 
Working with third-party experts to assess the recyclability 
of our packaging, we developed new ways to create the same 
quality or better packaging where our existing packaging was 
not recyclable. 
This underpins our target for all our EU and UK packaging to 
be reusable, recyclable or compostable by 2025. In FY24 based 
on third-party certifications, 94%A of our packaging formats 
are now deemed recyclable.
We also set a target for all our products sold in the EU and UK, 
to have an average packaging recyclability score of more than 
80% by 2030. Based on third-party packaging recyclability 
assessments, for the volume of packaging from products sold 
in the year, in FY24 we achieved an average packaging 
recyclability score of 84%A.
Recent innovations include make-your-own cigarette buckets 
with reduced quantities of plastic, without compromising on 
consumer acceptance. In Spain, we introduced the industry’s 
first roll-your-own tobacco pouch, featuring a food-grade 
recycled plastic content of 42%. We have also launched a 
snus can made from food-approved, bio-circular plastic.
For more targets and metrics related to packaging and waste, 
please see our ESG Performance Summary 2024.
TARGET
20% Reduction in waste 
generated in our 
operations by 2030
METRIC
Absolute waste (Tonnes)1
Status: Achieved, new target to be implemented
Status: On track
TARGET
Zero Waste to landfill in 
our operations by 2025
METRIC
Absolute non-hazardous 
waste sent to landfill 
(Tonnes)1
TARGET
100% of all wood 
fibre in our packaging 
will be sustainably 
sourced by 2025
METRIC
Percentage of  
wood fibre in our packaging 
sustainably sourced 
Status: On track
A.	 Select 2024 data has been independently assured by Ernst & Young LLP (EY) 
under the limited assurance requirements of the ISAE 3000 standard. 
EY’s Assurance Opinion is available on our website. Our reporting scope 
and definitions are detailed in the Reporting Criteria document published 
on our website.
1.	 Our 2024 environmental data covers the reporting period Q4 2023 to Q3 2024. 
This is to allow for data collection, validation and external assurance. 
Links to SDGs
Behaviours
•	 SDG 12: Ensure 
sustainable consumption 
and production patterns
2024
Baseline Year (2017)
264A
7,200
2024
Baseline Year (2022)
96%A
97%
2024
Baseline Year (2017)
33,211A
49,141
Zero Waste ambition
In pursuit of our Zero Waste ambition, we established a goal 
to eliminate landfill waste from all our operations by 2025. 
We can report that since May 2024, we have sent zero waste 
to landfill from our manufacturing operations and main 
offices. Three sites in the Central African Republic, Mali and 
Ukraine are currently out of scope due to ongoing conflicts 
in these regions. Due to this and other challenges our focus is 
on maintaining this zero landfill status at our in-scope sites. 
To support the next phase of our waste reduction programme, 
we have formed a global community of “Zero Heroes” to 
champion ongoing initiatives. We achieved our 20% waste 
reduction target ahead of time and will set a new target 
subject to approval by the ESG Committee.
Cigarette butts
We believe that the most effective approach to combating 
littering is through partnership with other key stakeholders, 
such as tobacco manufacturers, government agencies, 
retailers and local communities, educating consumers on 
the importance of the proper disposal of used cigarette butts.
We participate in Extended Producer Responsibility schemes, 
both on a voluntary basis and to fulfil regulatory requirements 
under various legislation, including the EU Single-Use Plastics 
Directive. The costs of these can cover waste management, 
the clean-up of litter and consumer awareness-raising measures.
Consumer acceptance and emissions regulation have meant 
that we are yet to find an adequate alternative substitute for 
the traditional cigarette filter. However, we continue to search 
for alternative materials for our filters.
NGP waste
We are committed to enhancing the sustainability and 
recyclability of NGP materials and packaging.
Our blu bar kit was developed to enable consumers to move 
from disposable products into rechargeable pod systems. 
Whilst our current blu bar 1000 already had a removable 
battery, our new blu bar kit enables consumers to have the 
same sensory experience but in a pod format, allowing them 
to keep the device and responsibly dispose of the pod only.
To support our consumers with the responsible disposal of our 
blu products, “take-back” schemes for vaping devices and pods 
continue in some markets.
FY24 Performance
We achieved our waste reduction target ahead of time with a 32% 
decrease in waste compared to the 2017 baseline year. We will set 
a new target subject to approval by the ESG Committee.
We achieved a 96% reduction in non-hazardous waste sent to 
landfill compared to the baseline year. 
96%A of wood fibre in our packaging is now sustainably sourced. 
The slight reduction of this score seen in 2024 is due to a change 
in the calculation methodology.
Our target to maintain Zero Waste to landfill is one part 
of our Triple Zero campaign.
Imperial Brands PLC | Annual Report and Accounts 2024
www.imperialbrandsplc.com
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69

POSITIVE CONTRIBUTION TO SOCIETY: FARMER LIVELIHOODS & WELFARE 
FARMER 
LIVELIHOODS  
& WELFARE 
For more targets and metrics related to farmer livelihoods 
and welfare please see our ESG Performance Summary 2024.
COMMITMENT:
We are committed to engaging with our suppliers 
to support and develop farming communities 
and promote sustainable agriculture. 
For us to be able to serve our consumers over the long term, 
it is important that farmers continue choosing to grow tobacco.
We purchase approximately 97% of our tobacco through 
both global and niche suppliers from more than 30 
countries worldwide, and around 3% from our own directly 
contracted farms.
Tobacco farmers are facing new challenges including 
extreme weather events, succession challenges, and inflation. 
In addition farmers have choices over whether to prioritise 
growing tobacco over other crops.
We engage with our leaf suppliers to ensure security of 
supply, develop farming communities and promote 
sustainable agriculture. These activities include improving 
farmer access to basic needs, a decent standard of living and 
income diversification, enabling them to continue to grow 
tobacco sustainably.
The Sustainable Tobacco Programme
We collaborate with our suppliers to enhance standards in 
our leaf supply chain and manage leaf supply risks with our 
suppliers and through partnerships, such as those created 
through the Sustainable Tobacco Programme (STP).
The STP is an industry body which verifies annual supplier 
self-assessments. To accelerate positive social and 
environmental impact in tobacco-growing communities 
we aim to enhance agricultural supply chain due diligence. 
The STP is independently managed and provides us with 
enhanced visibility over our leaf supply chain in two ways:
1.	 By empowering our suppliers to report on the actions they 
are taking to address any risks identified, and how they are 
having a positive impact on the ground.
2.	By verifying these actions either remotely or in the field. 
This informs our strategy to support our suppliers in taking 
effective action.
All our tobacco leaf suppliers are expected to participate in 
the STP. In 2024 (based on the 2023 tobacco leaf crop year),  
100% of our suppliers reported on their due diligence.
Our key suppliers have mature due diligence processes 
in place, underpinned by the suppliers’ on-farm monitoring 
technology. Our suppliers contract with farmers at the 
beginning of a growing season with the necessary training 
and inputs to grow tobacco responsibly. Their technicians 
monitor the crop and labour practices throughout the year.
KPI
All leaf suppliers expressing 
a commitment to supporting 
their farmers to access a 
decent standard of living
METRIC
Percentage of leaf 
suppliers expressing a 
commitment to support 
their farmers to access a  
decent standard of living
Status: On track
TARGET
100% Sustainable  
wood used as tobacco 
curing fuel1 by 2025
METRIC
Percentage of sustainably 
sourced wood or matched 
by managed planting
Status: On track
KPI
100% of our tobacco leaf 
suppliers participating in 
the Sustainable Tobacco 
Programme (STP)
METRIC
Percentage of total 
leaf suppliers participating  
in the STP
Status: Achieved
1.	 Based on flue cured and dark fire cured tobacco, which are the tobacco types 
that require wood for curing.
2.	 Based on suppliers’ directly contracted farmers in 2021 sourcing origins that 
are rated as high risk for poverty according to Maplecroft.
A.	 Data has been independently assured by Ernst & Young LLP (EY) under the 
limited assurance requirements of the ISAE 3000 standard. EY’s Assurance 
Opinion is available on our website.
Links to SDGs
Behaviours
2024'
Baseline Year (2023)
98%A
83%
2024 Sustainably 
sourced wood
Baseline Year (2023)
2024 Managed 
planting
86%A
13%
85%*
2024
Baseline Year (2022)
100%
96%
Forestry
Many of our suppliers’ contracted farmers use wood in tobacco 
production, either as a fuel in the curing of tobacco or for 
constructing barns required for the curing of tobacco.
We have committed to supporting suppliers to provide their 
farmers access to 100% sustainable wood for use as tobacco 
curing fuel by 2025. The ambition is for 100% of the wood 
harvested to be sourced sustainably or that the wood used 
will be matched by managed planting.
In FY24, 86%A of the wood was sourced from sustainable and 
traceable sources with an additional 13% matched by managed 
planting. Therefore, 99% of the wood used for tobacco curing is 
now sustainably sourced or matched by managed planting.
We also financially support forestry programmes. This includes 
Imperial Brands’ own dedicated forestry programme managed 
through a key supplier in Tanzania. Planting trees sustainably 
that farmers can access decreases the pressures on the 
indigenous woodland that is being harvested for use in tobacco 
production. There are also economic benefits for farmers in 
labour saving, reduced cost of wood and transport.
Addressing child labour
As with other agricultural industries, the risk of child labour is 
highest in the cultivation part of our supply chain. Child labour 
is a multi-stakeholder issue, which no single entity can 
address in isolation. In collaboration with key stakeholders 
including the industry and suppliers operating in these 
communities, we seek to address the risk of child labour 
through three main activities:
1.	 The Sustainable Tobacco Programme (STP) 
The Human and Labour Rights section of the STP is aligned 
with the relevant International Labour Organization (ILO) 
core conventions and the principles and guidance 
contained within the United Nations Guiding Principles 
(UNGP) on Business and Human Rights.
2.	Our Leaf Partnership Programme 
Working directly with our suppliers to fund projects that 
aim to tackle some of the root causes of child labour.
3.	Eliminating Child Labour in Tobacco Growing Foundation 
(ECLT)  
We are members of the ECLT and support its aims to tackle 
the root causes of child labour. 
For more information on how we are addressing the issue of 
child labour, please see our ESG Performance Summary 2024.
Decent standard of living
The industry has formally adopted the Living Income 
Benchmark which is detailed in the STP Workbook 2023. 
This is the guidance document developed by the STP 
secretariat which our suppliers can reference when 
completing the annual STP self-assessment. 
The benchmark varies by country and includes costs for food, 
housing, education, healthcare, transport, clothing and other 
essential needs.
Overall farm net income, including income from outside 
the farm, is measured against the relevant Living Income 
Benchmark for that location. This income needs to exceed 
the benchmark to be considered a living income, meaning 
the farmer can afford a decent standard of living.
At the end of FY24, 98%A of our leaf suppliers expressed a 
commitment to supporting their farmers to access a decent 
standard of living.
We are collaborating with our suppliers to identify those 
farmers that have difficulties in achieving a living income 
and to support them with specific actions via our Leaf 
Partnership Programme.
Leaf Partnership Programme
Through our Leaf Partnership Programme, we support the 
supply chain and the journey of farmers to achieving a decent 
standard of living.
The Leaf Partnership Programme is integral to our leaf sourcing 
strategy and an essential part of our farmer livelihoods and 
welfare ambition. The programme is conducted in close 
partnership with suppliers. In each country, we identify the 
best local solutions that the suppliers then implement using 
our funding.
In FY24, Imperial provided financial support for projects in 
13 countries, with more than 128,000 beneficiaries, focusing 
on three broad initiatives:
1.	 Dedicated financial sustainability projects to help farmers 
enhance their income. We have a target to improve farmers’ 
access to projects that improve their financial sustainability 
by 2030. This year we enabled our suppliers to roll out 
financial literacy training to more than 1,500 farmers in 
three countries.
2.	Increasing access to basic needs to make farming 
communities a better place to live. We have a target to 
support suppliers to improve access to basic needs for 
180,000 farmers2 by 2030. This target aims to reach 180,000 
active beneficiaries in each project category: childcare and 
education; clean water; and sanitation and hygiene. In FY24 
we reached the target of 180,000 tobacco community 
members benefiting from projects aimed at increasing 
access to clean water.
3.	The introduction of sustainable agricultural practices 
where they are not already in place. We have a target to 
support suppliers to provide access to 100% sustainable 
wood for use as tobacco curing fuel by 2025.
FY24 Performance
98%A of our leaf suppliers have expressed a commitment to 
support their farmers to access a decent standard of living.
86%A of the wood was sourced from sustainable and traceable 
sources with an additional 13% matched by managed planting. 
The baseline number* has been restated following a retesting 
of supplier data. 
100% of our leaf suppliers participated in the STP.
Imperial Brands PLC | Annual Report and Accounts 2024
www.imperialbrandsplc.com
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71

POSITIVE CONTRIBUTION TO SOCIETY: SUSTAINABLE & RESPONSIBLE SOURCING
SUSTAINABLE  
& RESPONSIBLE 
SOURCING
COMMITMENT:
We are committed to sourcing products and services in 
a compliant, sustainable and socially conscious manner. 
We will work with our suppliers to ensure continuous 
improvements. 
Sustainable and responsible sourcing ensures the long-term 
viability of our supply chain, supports the communities we 
operate in, and aligns with our commitment to minimising 
our environmental impact.
Suppliers are essential partners in our business operations 
– and their commitment to quality, innovation and ethical 
practices supports both our commercial success and our 
People and Planet agenda.
Supplier engagement 
This year we launched our new Supplier Relationship 
Management (SRM) programme, called SRM Connect. 
This framework offers the tools, governance, data and 
incentives needed to build strong, consistent and sustainable 
partnerships across all procurement spending areas globally.
The SRM Connect framework also provides us with an 
improved ability to communicate to suppliers the importance 
of our People and Planet agenda and align with them on our 
broader ESG objectives.
We have continued to engage with our suppliers via the CDP 
Supply Chain Programme to better understand our suppliers’ 
operational emissions. This programme provides tools and 
frameworks to gather and analyse Scope 1, 2 and 3 emissions 
data directly from our suppliers. This approach allows us to 
more precisely assess the emissions profile of the entire 
supply chain.
Sedex
We have opted to use Sedex (Supplier Ethical Data Exchange) 
to enhance supply chain visibility, assess risks and ensure 
compliance with legislation. We expect our partner suppliers 
to be registered with Sedex (or an equivalent platform) and 
to have initially completed a self-assessment questionnaire 
covering the following categories: Labour, Health & Safety, 
Environment, and Business Ethics.
We have implemented ethical trading risk assessments for 
our partner suppliers, covering over 60% of our supplier spend. 
We have established a risk-based approach to determine when 
suppliers need to undergo a Sedex Members Ethical Trade 
Audit (SMETA). Using the audit results, we will collaborate 
with our suppliers to minimise risks and enhance their overall 
ESG performance.
We will integrate the use of Sedex and SMETA audits into 
our procurement process, ensuring that suppliers adhere to 
ethical standards and sustainability practices. Supplier 
improvement plans will be developed and monitored to drive 
continuous improvement and foster long-term partnerships 
based on shared sustainability goals.
Suppliers with science-based targets (SBTs)
Our supply chain team continues to support our wider ambitions 
to become a fully Net Zero emissions business by 2040.
During 2024, we achieved our target of ensuring that 50% of 
suppliers by spend within the Purchased Goods and Services 
category are committed to science-based targets.
TARGET
50% of Purchased Goods 
and Services (PGS) 
suppliers by spend are 
committed to science-
based targets by 2024
METRIC
Percentage of suppliers 
in the PGS category by 
spend committed to 
science-based targets
TARGET
50% of partner suppliers 
by spend have an ethical 
trading assessment via 
Sedex or equivalent 
by 2024
METRIC
Percentage of partner 
suppliers by spend  
with an ethical trading 
assessment via Sedex 
or equivalent
Status: Achieved
Status: Achieved
Links to SDGs
Behaviours
SDG 12: We aim to 
ensure sustainable 
consumption and 
production patterns
2024
Baseline Year (2022)
50%
25%
2024
Baseline Year (2023)
0%
86%
KPI
Factory sites self-assessment compliance with our 
human rights leading indicators
SAFE & INCLUSIVE WORKPLACE: HUMAN RIGHTS
HUMAN RIGHTS
COMMITMENT:
We are committed to raising awareness and improving 
processes in our supply chains, and we recognise the 
importance, influence and role we have in promoting 
and protecting human rights.
Links to SDGs
Behaviours
SDG 8: We are 
committed to 
decent work for all 
and to sustainable 
economic growth
Human rights are the fundamental rights and freedoms 
that belong to every person. They apply regardless of where 
we are from, what we believe or how we choose to live our 
lives. As a responsible business, we do not tolerate human 
rights violations. If we identify potential or actual violations, 
we act quickly and deliberately to address them.
Human rights leading indicators
To continue to minimise our risk of being exposed to modern 
slavery and labour exploitation, we reframed our modern 
slavery indicators to human rights leading indicators (HRLI) 
covering a wide range of topics including employment 
contracts, training, recruitment, and speaking up, which go 
beyond the notion of modern slavery. We have revised the 
wording of these indicators, added extra guidance for each 
one, and included examples of how to meet them.
Using HRLI is helping us to achieve a more consistent 
understanding of the requirements and improve the 
accuracy of our reporting and ensure alignment with 
our Human Rights Policy.
Modern slavery audits
A key tool for understanding human rights risks and preventing 
violations is our ongoing programme of modern slavery audits. 
During FY24 we conducted audits at factories in the Ivory Coast, 
the US and Morocco. These provided more in depth insights 
into the local context and allowed us to work with factory teams 
to mitigate the risk of modern slavery. In addition, we piloted 
additional lighter-touch audits conducted online. These targeted 
sites which consistently reported 100% compliance with leading 
indicators and helped identify potential inconsistencies and 
share best practices.
In FY25, we plan to review a risk-based selection of priority 
locations to assess their exposure to human rights risks and 
develop action plans to address these issues.
Raising awareness
We believe knowledge is crucial in reducing our risk of human 
rights abuses. Enhancing employee awareness of human rights 
enables us to better identify potential or actual violations. 
Human rights training is mandatory for a large proportion of 
our management population. This learning covers definitions 
of human rights and our role as a company in protecting 
them; recognising signs of modern slavery; and how to report 
concerns, both informally and through our Speaking Up 
service. Over 2,000 employees have completed the training.
In addition, more than 900 colleagues participated in 19 human 
rights webinars, sharing our work and commitments.
In FY25, we intend to develop more non-English language 
resources and ensure all sites have communication plans 
in place to raise awareness about how to report human 
rights concerns.
For more information please see our latest Modern Slavery 
Statement available on our website.
2024
Baseline Year (2021)
98%
76%
Status: On track
FY24 Performance
We achieved our target of 50% of suppliers by spend in 
the PGS category committed to science-based targets.
We exceeded our target for our partner suppliers by 
spend having an ethical trading assessment via Sedex 
or equivalent, with 86% at the end of FY24.
FY24 Performance
98% of our factory sites self-assessments are compliant 
with our human rights leading indicators. There are two 
sites that will address gaps to reach compliance with 
our internal standard in FY25. 
Imperial Brands PLC | Annual Report and Accounts 2024
www.imperialbrandsplc.com
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73

SAFE & INCLUSIVE WORKPLACE: EMPLOYEE HEALTH, SAFETY & WELLBEING
EMPLOYEE  
HEALTH, SAFETY  
& WELLBEING
COMMITMENT:
We are committed to achieving world-class occupational 
health, safety & wellbeing for all our employees.
Links to SDGs
Behaviours
•	 SDG 3: Good health 
and wellbeing
•	 SDG 8: Decent work 
and economic growth
Our Group Health Safety and Wellbeing Policy sets out our 
commitment to provide a safe, healthy, and supportive 
working environment for our employees and everyone 
involved in our business.
We adopt a “Plan, Do, Check, Act” approach to set objectives 
and action plans, focusing on systematically identifying 
and controlling hazards and risks, to support a continuous 
improvement cycle. Our commitment includes seeking 
improvement opportunities, providing necessary resources 
and training, fostering effective communication, and ensuring 
compliance with local health, safety, and wellbeing regulations. 
Our Zero Injury aspiration is part of our  
Triple Zero campaign
Developing a stronger safety culture
Our integrated approach is underpinned by a long-term 
campaign with the unifying theme of “I Own Safety”.  
This seeks to build awareness, develop strong accountability 
and give people confidence to speak up in unsafe situations. 
This campaign has included both global events and targeted 
local initiatives.
In FY25 we aim to extend the updated health and safety 
standards to all office locations, ensuring a more consistent 
approach across the organisation.
Improving processes
Each of our factory locations conducted a self-assessment of 
leading indicators, supported by 38 trained internal reviewers 
which highlighted good practices and made recommendations 
for improvement. We also conduct on-site visits to review 
and assess compliance. Since FY22, we have completed 
38 of these visits.
To enhance data-driven decision-making and implement 
effective control measures, we strengthened our existing 
process of incident investigation by incorporating additional 
data fields to identify correlations and trends.
We developed an app for incident investigations that 
standardises information capture, providing a clearer view 
of gaps and root causes for Group-level issue resolution. 
Additionally, a real-time dashboard was implemented, 
allowing leaders to monitor trends and gain insights, 
thereby enhancing their ownership of safety issues.
We will continue to improve the quality of incident 
investigations by further incorporating behavioural 
factors into root cause analyses.
Developing capabilities and positive behaviours
During 2024 we continued to take initiatives to improve 
the health and safety skills of our senior managers.
In FY24, 210 leaders were trained on the Behavioural Science 
Programme for safety leadership, a course certified by the 
Institution of Occupational Safety and Health. 
For more targets and metrics related to health and safety 
please see our ESG Performance Summary 2024.
TARGET
75% Reduction in lost time 
accident (LTA) rate by 2030
METRIC
Lost time accidents  
per 200,000 hours worked1,2
Status: Requires focus
KPI
Reduction in total number 
of accidents each year
METRIC
Absolute total  
number of accidents1,2
Status: On track
TARGET
60% Reduction in fleet 
collision rate by 2025
METRIC
Fleet collisions  
per million kilometres1
Status: Achieved
A.	 Select 2024 data has been independently assured by Ernst & Young LLP (EY) 
under the limited assurance requirements of the ISAE 3000 standard. EY’s 
Assurance Opinion is available on our website. Our reporting scope and definitions 
are detailed in the Reporting Criteria document published on our website.
1.	 Our health and safety data is for the full 2024 financial year.
2.	 Accidents reported do not include commuting to or from work, or those 
sustained by third parties such as distributors.
2024
Baseline Year (2019)
0.3A
0.4
2024
Baseline Year (2019)
318
850
2024
Baseline Year (2022)
1.82A
5.03
This aimed to improve understanding of the role of 
conversations with peers and team members and identifying 
and influencing safe behaviours. In addition, we have established 
the Safety Synergy forum, facilitating the exchange of best 
practices across Sales and Marketing functions.
Building on the success of the Behavioural Safety Programme 
in FY24, we will continue to roll this out to more colleagues 
across Imperial to promote a safer work environment.
Performance to date has shown an improvement. 
However, to reach our longer-term ambition to be a Zero Injury 
business, we know we need to do more to build awareness, 
drive consistency through our organisation and improve 
our capabilities.
Wellbeing
The wellbeing of our employees is of great importance.
Our employee wellbeing support is locally managed and 
encompasses a variety of initiatives, including resilience 
training, employee assistance programmes, health checks, 
awareness campaigns, flexible working arrangements, 
family-friendly policies and facilities, as well as workplace 
celebrations and social events.
In October 2023, we celebrated World Mental Health Day with 
a campaign focused on empowering leaders and employees 
to discuss mental health more openly. The key message was 
“Let’s care for each other”. Our goal was to inform employees 
that conversations about mental health are essential skills 
everyone should have, and to foster a sense of comfort and 
acceptance around these discussions. The campaign included 
educational and awareness materials such as briefings for 
People Leaders on how to lead on check-in conversations 
with employees, team-building activities, leaflets, posters, 
and cards with mental health conversation starters.
OUR WELLBEING PLAN
•	 Foster a mentally healthy culture by incorporating 
these principles into People Leader training.
•	 Run regular initiatives to raise awareness of mental 
health issues at work.
•	 Enable local sites to tailor initiatives addressing local 
wellbeing needs.
FY24 Performance
We have seen a 25% reduction in the LTA rate compared 
to the 2019 baseline year.
We have seen a 63% reduction in the total number of accidents 
compared to the 2019 baseline year.
We have achieved the target set for fleet collision rate with 
a 64% reduction compared to the 2019 baseline year.
HEALTH AND SAFETY PERFORMANCE1 
Performance indicator
Unit
2019  
(base year)
2022
2023
2024
Commentary
Employee fatalities
Number
2
0
0
0
There have been no work-related fatalities to employees. Sadly, one of our 
employees did pass away during commuting in one of our vehicles 
following a road accident.
Contractor  
fatalities
Number
0
0
1
0
There have been no work-related fatalities to contractors.
Members of the 
public fatalities 
involving Imperial 
Brands vehicles
Number
1
0
0
0
Road safety remains a priority across all our operations.
Lost time accidents 
(LTAs)2
Number
101
57
57
54
We have reduced our absolute number of lost time accidents by 5% 
compared to last year and by 47% compared to the 2019 baseline year.
LTA rate2
LTAs per 
200,000 hours 
worked
0.40
0.24
0.30
0.30A
Although we have reduced the number of lost time accidents, the lost 
time accident rate has remained unchanged from last year due to a 
corresponding reduction in hours worked. 
We have seen a 25% decrease in the LTA rate compared to the 2019 
baseline year.
Total number  
of accidents2
Number
850
522
420
318
We have seen a 24% decrease in total accidents compared to last year 
and a 63% reduction compared to the 2019 baseline year.
Accident rate2
Total accidents 
per 200,000 
hours worked
3.39
2.24
2.24
1.75
The accident rate reduced by 22% compared to last year and by 48% 
compared to the 2019 baseline year.
Fleet collision rate
Accidents per 
million 
kilometres
5.03
2.80
2.29
1.82A
There has been a 21% decrease in our vehicle accident rate compared 
to last year and a 64% decrease compared to the 2019 baseline year.
Road safety remains a key priority for us. We adopt global standards for 
road safety and use our Drive Safe campaign to promote awareness and 
influence behaviour. 
Fleet vehicles fitted 
with an in-vehicle 
monitoring system 
(IVMS)
%
–
57.3
46.9
60.3
Evidence shows that in-vehicle monitoring systems typically lead to fuel 
reduction and improved safety performance and we will continue to test 
and extend coverage.
Compliance with  
the Health and 
Safety Framework 
(Manufacturing)
%
–
87
93
99
We aim to be at 100% compliance with our framework standards by 2025.
Compliance with the 
Health and Safety 
Framework (Sales)
%
–
93
94
98
We aim to be at 100% compliance with our framework standards by 2025.
ISO 45001 
certification
%
79
71
72
79
Of the factories in scope, 79% have certification for the international 
standard for health and safety at work. 
A.	 Select 2024 data has been independently assured by Ernst & Young LLP (EY) under the limited assurance requirements of the ISAE 3000 standard. EY’s Assurance Opinion 
is available on our website. Our reporting scope and definitions are detailed in the Reporting Criteria document published on our website.
1.	 Our health and safety data is for the full 2024 financial year.
2.	 Accidents reported do not include commuting to or from work, or those sustained by third parties such as distributors.
Imperial Brands PLC | Annual Report and Accounts 2024
www.imperialbrandsplc.com
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75

DIVERSITY, EQUITY 
& INCLUSION
SAFE & INCLUSIVE WORKPLACE: DIVERSITY, EQUITY & INCLUSION
COMMITMENT:
We are committed to creating a truly diverse and inclusive 
organisation renowned for celebrating difference, enabling 
our people to feel that they belong and be their authentic 
selves We will respect, recognise and value the diversity of our 
consumers and reflect the communities in which we operate.
For more targets and metrics related to DEI,  
please see our ESG Performance Summary 2024.
Diversity, equity and inclusion (DEI) support the development 
of our performance-based culture. An important focus is to 
drive positive commercial outcomes by creating a more diverse 
and inclusive workforce. It is also important that our employee 
base mirrors the varied global communities where we operate 
– a diverse workforce allows us to better understand and 
serve our consumers.
Our Fairness at Work Policy aims to promote high standards of 
conduct and job performance among employees, foster positive 
working relationships, and eliminate harassment. It ensures 
that no employee or job applicant faces discrimination based 
on gender, race, disability, marital status, nationality, 
sexual orientation, age, religious beliefs, or any other unrelated 
factors. The Group complies with this policy by promoting 
equal opportunities and addressing discrimination while 
ensuring fair performance management. Formal grievance 
procedures protect employees from harassment. 
Improving gender balance in senior management
We have a well-defined five-year DEI strategy, which includes 
gender diversity objectives at three of the most senior levels 
within the organisation.
These commitments extend to setting global and local gender 
diversity goals and ensuring accountability for DEI objectives 
with each ELT member.
Furthermore, we conduct quarterly reviews against clearly 
defined local targets in each region and function to monitor 
progress, review attrition, recruitment and promotion levels, 
and create action plans.
To support these objectives, we have implemented targeted 
talent attraction plans, provided inclusive interview skills 
training for line managers, and developed the “Accelerating 
Women into Leadership” programme, which will begin 
during FY25.
I Belong campaign
In 2023-24, we launched a global employee self-identification 
campaign called “I Belong”, enabling employees to confidentially 
share additional personal information in our Workday system. 
Understanding our employees better helps us track DEI progress, 
especially regarding ethnicity representation in key markets.
Obtaining employee self-identification data has been 
challenging due to the diverse markets and complex legal 
and cultural landscapes. However, employees can now 
confidentially share their diversity data in 32 of the countries 
in which we operate. Some of these countries allow only 
limited information, such as nationality or disability, 
while a few permit the collection of race/ethnicity and 
sexual orientation data.
Employee diversity data sharing encourages inclusivity analysis 
and goal setting. We have set ethnicity goals in the US and 
plan to do the same in the UK once we gather sufficient data.
KPI
Female representation 
at Executive Leadership 
Team (ELT) level
METRIC
Percentage of  
females at ELT level
KPI
Female representation 
on the Board 
METRIC
Percentage of  
female Board members
Status: On Track
Status: On Track
A.	 Select 2024 data has been independently assured by Ernst & Young LLP (EY) 
under the limited assurance requirements of the ISAE 3000 standard. 
EY’s Assurance Opinion is available on our website. Our reporting scope 
and definitions are detailed in the Reporting Criteria document published 
on our website.
Links to SDGs
Behaviours
•	 SDG 5: We aim to achieve 
gender equality and a more 
inclusive organisation
2024'
Baseline Year (2021)
33%
45%A
2024'
Baseline Year (2021)
22%
45%A
Raising awareness and accountability for DEI
In 2024, we introduced an interactive DEI training module for 
all employees. It emphasises our collective role in making DEI 
a reality by fostering an inclusive culture and respecting our 
differences. All employees, including new hires, are expected 
to complete this module as part of their mandatory learning 
and development or induction.
Additionally, we have developed and implemented an 
allyship training programme to enhance understanding 
and build allyship skills for enhanced workplace inclusivity. 
This initiative began in 2024 and will continue in 2025.
We also conduct targeted DEI workshops, webinars, and speaker 
sessions on LGBTQ+, neurodiversity, race/ethnicity, gender, 
and inclusive leadership. Our global Business Employee 
Resource Groups (BERGs) continue to play a key role in 
championing DEI progress. This year, we initiated a 
development programme to support BERG executive 
sponsors and leaders. 
OUR FOUR GLOBAL BUSINESS EMPLOYEE 
RESOURCE GROUPS COVERING:
•	 Gender
•	 Ethnicity
•	 Disability
•	 LGBTQ+
Are important sources of expertise and enthusiastic 
champions of our agenda.
FY24 Performance
Two female ELT members were appointed in FY24.
One female Board member was appointed in FY24.
DIVERSITY, EQUITY AND INCLUSION PERFORMANCE1
Performance indicator 
Unit
2021
2022
2023
2024
Commentary 
Female employees in  
the workforce2
%
40
40
39
41A
Female representation has remained broadly 
consistent across the last three years.
FY24: 7,653 female, 11,112 male, 82 not declared.
Female senior 
management3
%
–
29
31
33A
Targeted talent attraction and development 
plans have seen an increase in female 
representation at senior management level.
FY24: 218 female, 430 male, 3 not declared.
Female Executive 
Leadership Team  
(ELT) members
%
33
30
30
45A
Female representation on the ELT has 
increased in FY24, following the appointments 
of Deborah Binks-Moore and Priyali Kamath. 
FY24: 5 female, 6 male.
Female PLC  
Board members
%
22
40
40
45A
Female representation on the Board has 
increased following the appointment of 
Julie Hamilton in January 2024.
FY24: 5 female, 6 male.
Ethnic minority 
background on  
our Board
%
10
20
20
18A
On 30 September 2024 (end of FY24), 18% of 
the Board members identified as being from 
an ethnic minority background.
FTSE Women Leaders 
Review Combined 
Executive Leadership 
Team & Direct Reports
%
21.4
24.3
26.7
32.1A
The FTSE Women Leaders Review is the 
successor to the Hampton-Alexander Review. 
It is the UK’s independent, voluntary initiative 
aimed at increasing the representation of 
women on FTSE 350 boards and leadership 
teams. The reporting date is 31 October 2024.
Employee turnover rate4
%
10
30*
16
14
Turnover has fallen slightly compared 
to FY23, and is significantly lower than 
FY22’s spike caused by divestiture 
and business transformation.
A.	 Select 2024 data has been independently assured by Ernst & Young LLP (EY) under the limited assurance requirements of the ISAE 3000 standard.  
EY’s Assurance Opinion is available on our website.
Our reporting scope and definitions are detailed in the Reporting Criteria document published on our website.
1.	 We recognise the need to gain more comprehensive employee demographic data in order to understand the diversity of our employee base and drive inclusion. 
This will form a key part of our new DEI strategy and will help us measure (where appropriate) ethnic minority, disability, LGBTQ+ and other key DEI dimensions.
2.	 Based on employees recorded in Imperial Brands Group Human Resources Information Systems, excluding Logista, contractors and casual labour.
3.	 The proportion of senior management employees (Global Grades 3, 4, 5) recorded as female across Imperial Brands Group, excluding Logista.
4.	 This reflects all employees excluding those employed by Logista.
	*
Includes divestiture of our Russian business.
Imperial Brands PLC | Annual Report and Accounts 2024
www.imperialbrandsplc.com
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77

ESG REVIEW continued
TASK FORCE  
ON CLIMATE-RELATED 
FINANCIAL DISCLOSURES
After conducting our first double materiality 
assessment in 2023, climate change 
continues to be a critical focus area for us, 
both within our organisation and in our 
external engagements. Our ESG strategy, 
with climate change as a key priority, is 
integral to the delivery of our business 
strategy and our approach to the TCFD report.
While preparing this report, we have taken into account 
the TCFD framework, which covers Governance, Strategy, 
Risk Management, and Metrics and Targets. Additionally, 
we have considered more recent frameworks, including 
the International Sustainability Standards Board (ISSB IFRS 
S1 and S2) and the European Sustainability Reporting 
Standards (ESRS), as part of our commitment to complying 
with future requirements.
We provide further details about our climate strategy in our 
Climate Transition Plan and ESG: People and Planet Performance 
Summary 2024. In addition, our performance related to climate 
change is outlined in the climate change pages of this Annual 
Report. We believe we are on track to achieve our Net Zero 
target, as specified in more detail on page 66.
CLIMATE-RELATED GOVERNANCE
Our climate-related governance risk 
management structure
79
CLIMATE-RELATED RISKS AND 
OPPORTUNITIES STRATEGY
Our approach
80
Our scope
81
Impact, risk mitigation, and associated 
metrics and targets
81
Physical risks
82
Chronic drought risk
82
Changes in tobacco crop yield
82
Increased frequency and severity of 
extreme weather events
83
Severe hurricane risk
83
Transition risks
84
Policy and legal impact
84
Market impact
84
Climate-related opportunities
85
Renewable energy sourcing impact
85
Impact of risks in financial reporting
Assumptions
85
Future requirements
85
CLIMATE-RELATED RISK MANAGEMENT
86
Logista
87
Logista’s risks and opportunities
87
METRICS AND TARGETS
88
In accordance with the UK Listing Rule 6.6.6(8)R, we 
have made disclosures in this TCFD report that are fully 
consistent with each of the TCFD Recommendations 
and Recommended Disclosures. Specifically, we have 
made climate-related financial disclosures for the year 
ending 30th September 2024 related to governance, 
strategy, risk management, and metrics and targets.
For more information on our double materiality assessment, 
please see page 60
CLIMATE-RELATED 
GOVERNANCE
ESG oversight and management are 
integrated throughout our organisation.
The Board reviews performance against climate-related targets 
and our Climate Transition Plan, which encompasses financial 
risks and opportunities. During the year, the Board expanded 
the role of the People & Governance Committee to enhance 
their oversight of sustainability and ESG. The Committee 
meets quarterly, is attended by all Non-Executive Directors, 
and received four updates on climate-related risks and 
opportunities in FY24. It reviews ESG progress and oversees 
how ESG risks are managed. It also reviews the Group’s 
non-financial reporting, internal verification and external 
assurance, in conjunction with the Audit Committee. 
Directors stay informed about climate-related risks, 
opportunities and performance through the quarterly 
ESG report, ensuring oversight and monitoring as needed.  
We have two Non-Executive Directors with climate-related 
matter experience. Diane de Saint Victor served as an 
executive committee member at a leading technology 
solutions provider, helping industries reduce their energy 
consumption. Alan Johnson served as the president and chair 
of the Board at the International Federation of Accountants 
(IFAC), which successfully advocated for the establishment 
of the International Sustainability Standards Board (ISSB). 
As chair of the Stakeholder Advisory Council of the Audit 
and Ethics Standard Settings Board, he continues to support 
the assurance of climate-related disclosures. In FY24 we 
introduced ESG Sponsor days, led by Alison Clarke, Chief People 
and Culture Officer and Executive Leadership Team (ELT) 
lead for ESG. These reviews encompass all eight ESG topics, 
including climate change (see page 59), with topic owners and 
other subject matter experts sharing progress, performance 
and requests for support with each other. We have also 
established a TCFD steering group. This group oversees our 
annual climate risk and opportunity strategy and action 
plan, integrating efforts from both ESG and Finance teams. 
Our Director of Corporate Financial Planning & Analysis oversees 
long-term financial planning and takes climate-related risks 
and opportunities into account. They are actively involved in 
the TCFD steering group dedicated to managing actions and 
disclosures on climate-related risks and opportunities.
For further details on our climate management efforts, 
please see our Climate Transition Plan and Environment 
Policy available on our website.
People, Governance & 
Sustainability Committee
A Board-level committee chaired by a NED
Remuneration Committee
A Board-level committee chaired by a NED
Audit Committee
A Board-level committee chaired by a NED
reported into by Internal Audit,  
our third line of defence
Second line 
of defence
is either managed at 
the ELT or functional 
leadership level, 
depending on the 
materiality of the risk. 
Climate risk and 
opportunity reporting 
are integrated into 
business functions, 
and multiple forums 
provide updates on these 
matters to the ELT.
ESG Committee
CHAIRED BY CEO
The ESG Committee receives quarterly updates on the 
performance and progress of our strategy from the 
ESG team and other internal subject matter experts. 
The Committee includes all members of the Executive 
Leadership Team (ELT) and additional senior management 
from across the organisation. The Chief Financial Officer 
(CFO) serves as the executive-level sponsor for climate 
change. Additionally, the Global ESG Director, reporting to 
the Chief People and Culture Officer, leads the Global ESG 
team and acts as the secretariat for the ESG Committee.
Group Risk Committee
CHAIRED BY CEO
Our Group Risk Committee oversees our 
risk management approach and reporting. 
It convenes at least three times a year to 
provide “top-down” insights into the periodic 
risk assessment process, which includes 
assessments of climate-related risks.
For additional details on our enterprise 
risk management, please see page 42.
First line  
of defence
is assigned either to 
members of the Planet 
Strategy Group or to 
members of the groups 
that contribute to it, 
depending on who 
manages the topic 
operationally.
Planet Strategy Group
Oversees all planet-related activities across our ESG 
pillars. It comprises directors and function heads from 
across the business, and is run by the Global ESG team.
Global Risk & Internal Control
Coordinates risk and control framework 
improvement and manages the periodic risk 
assessment to provide a consolidated view 
of risk movement, mitigation and gaps.
Environment Compliance Working Group
Owns the Environment Policy 
Individual working groups covering material areas 
of activity, including TCFD, factories and fleet.
Board of Directors
The Board of Directors provides oversight of our climate-related risks 
and opportunities programme. It has endorsed all climate-related 
targets, including the necessary investments for implementing 
programmes aimed at reducing carbon emissions and achieving our 
climate action goals. Additionally, the Board reviews business plans 
and major plans of action, including expenditure (such as climate-related 
capital expenditure). It oversees enterprise risk appetite, assessment, 
and management; longer-term strategy; and the annual budget plan, 
which includes provision for climate change activities. It also monitors 
implementation and performance against objectives and oversees 
acquisitions and divestitures.
In April the Board expanded the role of the 
People & Governance Committee to enhance their 
oversight of sustainability and ESG. The People, 
Governance & Sustainability Committee meets 
quarterly, attended by all Non-Executive Directors. 
It reviews ESG progress and oversees how ESG 
risks are managed. It also reviews all aspects of 
the Group’s non-financial reporting, its internal 
verification and external assurance, in conjunction 
with the Audit Committee.
Informing
Informing
Informing
Reporting
Reporting
Reporting
Reporting
Reporting
Informing
Informing
Reporting
Imperial Brands PLC | Annual Report and Accounts 2024
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79

ESG REVIEW continued
Our climate change strategy is well-defined. 
To support it, we integrate climate-related 
risks and opportunities management into 
business functions. The strategy is established 
and overseen by the Global ESG team, 
with teams across the business taking 
operational responsibility as our first line 
of defence. Additionally, we regularly 
conduct climate scenario analyses to keep 
our approach up to date.
OUR APPROACH
In line with the TCFD recommendations, our climate-related 
financial analyses cover the period from 2023 to 2050. We 
conducted an initial analysis in 2022, updated in 2023. These 
analyses covered two temperature scenarios: Representative 
Concentration Pathway (RCP) 2.6 (corresponding to a 1.5-2oC 
scenario) and RCP 8.5 (representing a 4oC scenario). RCP 2.6 
aligns closely with our Net Zero ambition, while RCP 8.5 
represents a worst case scenario. The resulting risks have been 
integrated into our broader Group risk management framework.
When defining the scope of the physical and transitional 
scenario analyses, we considered a range of potential 
hazards, including physical impacts and changes in local 
or global policies related to transition. Based on this analysis, 
we have explored various options for our operational and 
financial planning. To establish the scope of assets for the 
analysis, our global asset base was analysed for greatest value 
alongside our tobacco and NGP supply chains, establishing a 
list of 54 sites and locations. The risks and opportunities in 
tables 3-9 are the results of the analysis and prioritisation.
In FY24, we evaluated our global climate-related insurance 
outlook in conjunction with third-party scenario analyses. 
Our collaboration with FM Global ensures insurance coverage 
for all our sites, including climate-related risks. We account 
for both physical and transition risks associated with climate 
change within our supply chain and direct operations, 
incorporating them into Imperial’s principal risk considerations. 
These assessments guide our management and monitoring 
of climate risks for critical business decisions.
The third-party scenario risk analysis identified four distinct 
risks and one opportunity aligned with Imperial Brands’ risk 
framework, illustrated in Table 1. These are associated with 
the maximum financial impact (MFI), which relates to the 
gross risk and assumes no mitigation or adaptation activities. 
The analysis covers both temperature scenarios across the 
Company’s asset base from 2023 to 2050. We disclose the 
financial impact in Table 1 for the period from 2024 to 2033, 
following our time horizons associated with financial and 
risk assessment, also used in CDP (Table 2). The estimated 
accumulated financial impact has been factored into our 
financial models for goodwill, impairment, deferred tax assets 
(notes 12, 8, and 23 respectively), going concern and viability 
(page 103). The MFI calculation excludes inflation and cannot 
predict the impacts of future government policies. Risks and 
opportunities have been prioritised based on the findings of 
the scenario analyses.
We employed a third line of defence our internal audit team— 
throughout the disclosure process, and have contracted an 
independent third party with TCFD expertise to assure our 
disclosure against the listing rule. This gives us confidence 
in our assessment and resulting mitigation and 
adaptation strategy.
CLIMATE-RELATED RISKS 
AND OPPORTUNITIES STRATEGY
OUR SCOPE
Imperial Brands PLC has analysed all its assets in the MFI analysis, except for Logista, which operates independently to protect 
commercial sensitivities. In this report, we also summarise Logista’s separate findings on page 87.
TABLE 1:
THE ESTIMATED FINANCIAL IMPACT OF CLIMATE-RELATED RISKS AND OPPORTUNITIES OVER  
THE NEXT 10 YEARS
Estimated accumulated 
maximum financial impact 
(MFI) over 10 years (£m)1
Impact2
Impact predicted as a 
result of our climate 
change strategy3
1.5-2oC
4oC
PHYSICAL RISKS
 Chronic weather
50
 Acute weather
52
TRANSITION RISKS
 Policy and legal
9
 Market
311
CLIMATE-RELATED OPPORTUNITIES
 Energy sourcing
464
Lower impact
Lower impact is considered to be at <0.2% of asset value. 
Medium impact
Medium impact is considered to be at 0.2-1% of asset value.
High impact
High or significant impact is considered to be >1% of asset value.
We have adopted a risk-based approach to address  
climate-related risks by analysing identified risks and 
opportunities and integrating their management into our 
Climate Change strategy. Recognising the critical role of 
climate risk and opportunity management, these considerations 
have informed our FY25-27 business plans. It’s important 
to note that, apart from market, the risks mentioned above 
are not deemed financially significant, as defined in Table 1 
(where significance is measured as more than 1% of asset value).
After conducting this analysis, we adjusted our Climate 
Change strategy to ensure comprehensive consideration of 
these risks and opportunities. We have implemented action 
plans aimed at minimising their potential impact.
In our 2024 risk matrix (found on page 49), Environment, 
including the reputational risks of not delivering our climate 
change strategy, is flagged as a principal risk. Going forward, 
we will closely monitor these factors, integrating them into 
our business risk management practices.
IMPACT, RISK MITIGATION, AND ASSOCIATED 
METRICS AND TARGETS
Among the four risks identified in Table 1, specific contributing 
risks have been deemed most material, contributing to the 
estimated financial impact. We detail these in the following 
four pages (tables 3-9), and as part of our business planning 
and climate strategy activities.
Although the analyses cover the period up to 2050, we believe 
that a more detailed examination over a 10-year horizon better 
aligns with our business planning and risk management 
horizons as illustrated in Table 2.
TABLE 2: ALL RISKS ARE CONSIDERED WITHIN A 10-YEAR TIME 
HORIZON
Our timeframe 
used in CDP
Short
Medium
Long
0-1 years
1-3 years
3-10 years
Alignment to 
our business 
planning
Short-term 
business 
planning cycle
3-year business 
planning cycle
Goodwill 
impairment & 
risk horizon
1.	 Maximum financial impact taken for the scenario most likely to produce a higher financial impact.
2.	 Assuming no decarbonisation measures are taken by Imperial Brands.
3.	 In accordance with Imperial Brands’ risk assessment, our climate change strategy includes action to mitigate these risks, which if taken should affect the likely financial 
impact as a proportion of asset value, as well as capitalise on opportunities.
4.	 Cost avoidance as a result of energy transition.
Imperial Brands PLC | Annual Report and Accounts 2024
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81

Based on the scenario analysis undertaken in 2023, we have 
assessed nine physical risks, including coastal inundation, 
soil subsidence, surface water flooding, riverine flooding, 
extreme wind, forest fire, and water stress. These risks apply 
to both our direct operations and our tobacco purchasing 
regions. From this analysis, we have identified four critical 
physical risks. In Table 1, we outline the potential financial 
impact of chronic and acute weather events. The specific risks 
contributing to this impact are outlined in Tables 3 to 6.
TABLE 3
 CHRONIC DROUGHT RISK
Short
Medium
Long
Scenario materiality
1.5-2°C
4.0°C
Impact predicted as a result of our 
climate change strategy
Predicted impact
Drought poses a risk to our tobacco farms and broader supply 
chain, with a potential impact on revenues.
Despite this, these risks are not deemed financially significant.
Associated opportunity
Projects regarding adaptation, water and decent standard 
of living for farmers, as set out within the farmer livelihoods 
pillar of our ESG strategy (page 70).
Sustainable sourcing of wood fibre for our packaging 
and products, which helps to stabilise local risks of drought.
Mitigating actions
Our tobacco leaf procurement strategy relies on an outsourced 
model, with 97% of the leaf sourced from third parties in 2023. 
We have identified interchangeable tobaccos across suppliers 
and locations, enabling us to establish contingency sourcing 
options for our tobacco leaf supply. Collaborating closely 
with suppliers is essential for implementing effective 
mitigation and adaptation. Our global risk-based approach 
involves analysing key tobacco sourcing locations at risk, 
in order to address potential challenges.
In FY24 we implemented water access projects in collaboration 
with farmers across Brazil, Mozambique, and India. Additionally, 
within our broader supply chain, we procure wood fibre products 
for non-tobacco materials (NTMs) and packaging, aiming for 
100% sustainable wood fibre sourcing by 2025. Our ongoing 
efforts involve working closely with suppliers to achieve 100% 
sustainably sourced wood fibre for our packaging, and we are 
exploring ways to extend this initiative to include NTMs.
For further details,  
please refer to page 68. 
Related metrics and targets
•	 £296,000 spent on water access projects in FY24.
•	 96% of our packaging is from sustainably sourced wood fibre*.
LINKS TO OUR ESG STRATEGY
TYPE OF RISK ACCORDING TO OUR GLOBAL RISK STRUCTURE
Product supply
	*
Please refer to the Reporting Criteria document for method, definition and scope.
TABLE 4
 CHANGES IN TOBACCO CROP YIELD 
Short
Medium
Long
Scenario materiality
1.5-2°C
4.0°C
Impact predicted as a result of our 
climate change strategy
Predicted impact
There is a risk that leaf supply is disrupted due to these events, 
which may affect our ability to generate revenues. Key factors 
contributing to this situation include water access challenges 
for tobacco farmers, as well as concerns related to soil health 
and biodiversity.
Despite this, these risks are not deemed financially significant.
Associated opportunity
Projects regarding adaptation, water and decent standard of 
living for farmers, as set out within the farmer livelihoods 
pillar of our ESG strategy (page 70).
Mitigating actions
While we anticipate some revenue decline due to disruptions 
in the agricultural supply chain, there is a potential offset 
from increased tobacco yields in certain regions due to rising 
temperatures. Our tobacco leaf procurement strategy leverages 
supplier expertise in tobacco cultivation, ensuring contingency 
sourcing options are available. Additionally, within our leaf 
supply chain, we maintain approximately 12 months’ worth 
of leaf stock to mitigate climate-related interruptions and 
minimise the risk of shortages.
As part of our tobacco leaf engagement efforts, we collaborate 
with suppliers to encourage farmers to cultivate complementary 
or secondary crops.
For further details,  
please refer to page 70. 
Related metrics and targets
•	 89% of our tobacco leaf suppliers by spend are engaged 
in water risk projects.
•	 97% of our directly contracted farmers grow 
complementary crops*.
LINKS TO OUR ESG STRATEGY
TYPE OF RISK ACCORDING TO OUR GLOBAL RISK STRUCTURE
Product supply
PHYSICAL RISKS:  
CHRONIC WEATHER
Refer to page 59 for more details on links to our  
ESG strategy and page 42 for how we manage risk. 
Lower impact
Medium impact
High impact
ESG REVIEW continued
TABLE 5
INCREASED FREQUENCY AND SEVERITY OF 
EXTREME WEATHER EVENTS 
Short
Medium
Long
Scenario materiality
1.5-2°C
4.0°C
Impact predicted as a result of our 
climate change strategy
Predicted impact
In our tobacco leaf supply chain, we anticipate a decline in 
revenues due to supply chain disruptions impacting production 
capacity. However, the analyses indicate that the business 
remains relatively unaffected by both chronic and acute 
physical risks in the short term.
Regarding our manufacturing operations, our leased factory 
in the Dominican Republic is expected to be most affected, 
primarily due to surface water flooding. Physical risks in 
other locations were deemed immaterial.
Despite this, these risks are not deemed financially significant.
Associated opportunity
Improved adaptation and mitigation at sites directly impacts 
on insurance premiums.
Mitigating actions
To ensure operational continuity, we have a policy for all 
our manufacturing sites to put robust business continuity 
plans in place.
Additionally, we have global property damage and business 
interruption insurance through FM Global, which covers 
potential property damage resulting from weather-related events.
FM Global conducts thorough risk assessments at each site, 
performing approximately 50 to 60 site visits annually. 
Their focus includes evaluating fire risks and natural 
catastrophes. When gaps are identified, recommendations 
are prioritised based on expected losses. Over the past five 
years, Imperial has successfully implemented more than 
30 FM Global natural hazard recommendations.
In our tobacco supply chain, we actively participate in relief 
and community support during extreme weather events, 
as part of our commitment to help tobacco farmers achieve 
a decent standard of living. In FY24, we collaborated with 
suppliers to provide relief in the tobacco-growing regions 
affected by cyclone Freddie in Mozambique. Our efforts 
focused on improving access, providing food relief, 
and enhancing farming infrastructure.
Related metrics and targets
•	 We have a policy for 100% of our manufacturing sites to have 
business continuity plans in place to mitigate any potential 
interruption to operations.
LINKS TO OUR ESG STRATEGY
TYPE OF RISK ACCORDING TO OUR GLOBAL RISK STRUCTURE
Product supply
5.	 NOAA, 2021.
TABLE 6
 SEVERE HURRICANE RISK
Short
Medium
Long
Scenario materiality
1.5-2°C
4.0°C
Impact predicted as a result of our 
climate change strategy
Predicted impact
While supply chain disruptions and their impact on production 
capacity could potentially lead to decreased revenues, 
the analysis indicates that storms are likely to increase in 
severity by approximately 5% over the 21st century5.
We have some sites such as our factories in Puerto Rico, 
Dominican Republic, and the Philippines which are specifically 
exposed to an increasing risk of severe hurricanes.
Despite this, these risks are not deemed financially significant.
Associated opportunity
Improved adaptation and mitigation at sites directly impact 
insurance premiums.
Mitigating actions
Within our direct operations, the Group maintains supply 
chain contingency plans and insurance coverage to address 
this risk. Additionally, we explore alternative sourcing options 
for our broader tobacco supply chain.
Our insurer, FM Global, conducts on-site visits to analyse 
wind exposures, with a specific focus on sites located in 
known high-wind zones. During these evaluations, FM Global 
assesses the resilience of building envelopes. This includes 
examining uplift pressures on roof systems, debris impact 
on building walls, and the effects of high winds on other 
elements such as dock doors. FM Global provides practical 
recommendations to enhance resilience, encompassing both 
physical improvements and human element procedures, 
such as emergency response planning.
Related metrics and targets
•	 We have a policy for 100% of our manufacturing sites to 
have business continuity plans in place to mitigate any 
potential interruption to operations.
•	 We will measure the percentage of tobacco leaf produced 
in high-risk locations with alternate sourcing options.
LINKS TO OUR ESG STRATEGY
TYPE OF RISK ACCORDING TO OUR GLOBAL RISK STRUCTURE
Product supply
PHYSICAL RISKS:  
ACUTE WEATHER
Imperial Brands PLC | Annual Report and Accounts 2024
www.imperialbrandsplc.com
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83

TABLE 7
 POLICY AND LEGAL
Short
Medium
Long
Scenario materiality
1.5-2°C
4.0°C
Impact predicted as a result of our 
climate change strategy
Predicted impact
The emergence of regulations like carbon taxation and carbon 
pricing mechanisms may lead to increased costs.
Despite this, these risks are not deemed financially significant.
Associated opportunity
A transition to renewable energy can avoid these costs,  
see our climate-related opportunity: renewable energy sourcing.
Mitigating actions
To address the impact of carbon pricing and emerging regulations, 
we rely on our climate change strategy, specifically aiming 
to achieve Net Zero in our direct operations by 2030. In 2023, 
we re-evaluated the impact of carbon pricing, considering 
the global economy’s improved ability to transition, including 
a higher share of renewable energy in the energy mix.
In FY24, our factory in Belgium responded to local regulations 
by installing solar panels on its roof. The factory proposed this 
initiative, with support from Global engineering. The solar panels 
necessary to meet the 2030 regulation have been approved 
through our business approval plan system.
Related metrics and targets
•	 97% traceable renewable purchased grid electricity*
•	 42% renewable energy*
LINKS TO OUR ESG STRATEGY
TYPE OF RISK ACCORDING TO OUR GLOBAL RISK STRUCTURE
Environment
	*
Please refer to the Reporting Criteria document for method, definition and scope.
TABLE 8
 MARKET
Short
Medium
Long
Scenario materiality
1.5-2°C
4.0°C
Impact predicted as a result of our 
climate change strategy
Predicted impact
The anticipated increase in our suppliers’ cost base due to 
carbon taxation and physical risks may impact materials 
costs for both non-tobacco materials (NTM) and tobacco leaf. 
These cost increases could arise from higher operating 
expenses for raw material suppliers.
While the absolute risk related to increased materials cost 
is significant, the accumulated value over the next decade 
is projected to remain below 2% of our NTM and tobacco 
leaf expenditure if no additional mitigating measures 
are implemented.
Associated opportunity
The presence of Net Zero goals throughout our supply chain 
offers an opportunity for cost avoidance in material sourcing. 
Additionally, in FY24, our revenue from products produced at 
renewable energy sites reached 2.4%.
Mitigating actions
By executing our climate change strategy to be Net Zero 
by 2040, we expect to significantly reduce material costs 
exposure to carbon pricing. Our collaboration with partners 
to address Scope 3 emissions plays a crucial role in achieving 
this goal. In FY24, we focused on achieving our supplier 
engagement target: to engage 50% of our Purchased Goods 
and Services suppliers by spend to commit to science-based 
targets. We also independently assured our Purchased Goods 
and Services emissions accounting methodology in FY24, 
please see our climate change pages 66 to 67 for more detail.
We have published a comprehensive Climate Transition  
Plan** that encompasses policy, energy, technology and other 
pathways as part of our climate change strategy and includes  
our Scope 3 emissions.
We have expanded the number of suppliers invited to respond 
to the CDP supply chain survey from 115 to 249 in FY24.
Related metrics and targets
•	 50% of our Purchased Goods and Services suppliers by spend 
will commit to science-based targets*
•	 249 suppliers invited to CDP supply chain
•	 2.4% of our net revenue is from products produced in 
a renewable energy site*
•	 In FY25 we will explore how to add Net Zero clauses into 
our new contracts
LINKS TO OUR ESG STRATEGY
TYPE OF RISK ACCORDING TO OUR GLOBAL RISK STRUCTURE
Environment
**	 Please refer to our Climate Transition Plan, available on the healthier futures 
page of our website.
TRANSITION  
RISKS
The transition risks identified in our climate scenario 
analysis are integrated into our risk framework and effectively 
communicated with the relevant sites and functions. Our climate 
change strategy is closely linked to these transition risks, 
particularly focusing on two primary areas: carbon taxation for 
our operations and material costs associated with our products, 
packaging, and leaf supply chain. In Table 1, we outline the 
potential financial impact of these transitional risks, 
with further details provided in Tables 7 and 8.
ESG REVIEW continued
Refer to page 59 for more details on links to our  
ESG strategy and page 42 for how we manage risk. 
Lower impact
Medium impact
High impact
TABLE 9
 ENERGY SOURCING
Short
Medium
Long
Scenario materiality
1.5-2°C
4.0°C
Impact predicted as a result of our 
climate change strategy
Predicted impact
By leveraging our climate change strategy, we can mitigate 
costs associated with carbon tax within our operations.
In FY24, both the UK and Germany implemented carbon 
taxes on energy sources. These countries are Tier 1 markets 
where we have sites, including a factory in Germany.  
The total exposure to carbon tax in FY24 amounts to 0.6% 
of our energy expenditure.
Actions
Successfully implementing our climate change strategy allows 
us to maximise the benefits of the green energy transition 
and avoid carbon costs in the 1.5-2°C climate scenario.
We have developed a decarbonisation glide path and 
transition plan that maps our emissions reduction efforts 
towards achieving Net Zero.
For further details, refer to our ESG Review (page 59) and 
explore the ESG: People and Planet Performance Summary 
2024 on our website.
In both scenarios, our strategic approach to renewable energy 
procurement is expected to positively impact cost management. 
However, we remain vigilant about the potential impact of 
carbon prices and evaluate the business’s ability to manage 
or pass through these costs.
Currently, all sites except Taiwan are purchasing traceable 
renewable grid electricity. Our proactive approach aims to 
limit costs and mitigate impact, as evidenced by the 
significant increase in traceable renewable grid electricity.
Looking ahead, in FY25, we plan to conduct a pilot to enhance 
our understanding and capabilities related to power purchase 
agreements, further strengthening our renewable energy 
procurement efforts.
Related metrics and targets
•	 Carbon tax cost exposure within FY24 is 0.6% of global 
energy spend
LINKS TO OUR ESG STRATEGY
TYPE OF RISK ACCORDING TO OUR GLOBAL RISK STRUCTURE
Environment
CLIMATE-RELATED  
OPPORTUNITIES
In Table 1 we set out the potential financial impact 
of a climate-related opportunity: energy sourcing. 
This is expanded more in Table 9.
IMPACT OF RISKS IN FINANCIAL REPORTING
Imperial Brands’ long-term financial planning spans a 
three-year period. Of the most material risks identified 
(Tables 3-9), only Market has been identified as significant. 
We anticipate that climate-related risks will not materially 
impact the Group, with the largest risk projected to remain 
below £14 million for 2025 (and £58 million over the three-year 
period). This risk primarily pertains to increased operating 
costs associated with NTM and tobacco leaf, calculated based 
on the maximum financial impact (MFI) resulting from the 
1.5-2°C scenario.
We currently have no committed liabilities with third 
parties related to climate impact that should be provided for. 
However, for financial statement areas covering periods 
beyond our three-year financial planning and Imperial Brands’ 
climate-related risk horizon of 10 years, we have considered 
the MFI of material climate-related risks specific to those areas.
We assess our market MFI in goodwill and intangible assets 
impairment (note 12) as well as in our evaluation of the 
recoverability of deferred tax assets (note 23), summarised 
on page 156. The Directors’ assessment of climate change 
impact is included in the going concern section and viability 
disclosures (page 103). In FY24, we incorporated these 
considerations into our business plans, ensuring climate-related 
risks and opportunities are balanced alongside other elements. 
If new climate-related risks or opportunities emerge, we remain 
committed to adjusting our strategy accordingly and 
integrating relevant costs into our profit and loss.
ASSUMPTIONS
The analyses assume no action is taken to decarbonise within 
our supply chain or operations. Additionally, they do not account 
for inflation, future government policies or subsidies, or existing 
mitigation efforts. Material costs include the expenses 
associated with physical risks materialising in the supply chain.
Moving forward, we will closely monitor the evolving impact 
of climate-related risks and opportunities. Our plan includes 
updating this analysis in 2025. As we have done previously, 
we will review the outcomes and incorporate them into 
our climate change strategy and decarbonisation planning 
as needed.
FUTURE REQUIREMENTS
The landscape of regulatory requirements and available 
standards for climate-related risks and opportunities is 
continually evolving. As a large UK-listed company with 
European subsidiaries, we are committed to achieving CSRD 
(Corporate Sustainability Reporting Directive) compliance. 
This means we will report against the ESRS (European 
Sustainability Reporting Standards) in the coming years.
Additionally, we closely monitor the development of other 
climate-related disclosure requirements, such as IFRS S1 and S2. 
Our intention is to work towards meeting these standards as well. 
It is as a result of this that the impact for transition within a 
1.5 degree scenario is higher.
The UK’s Transition Plan Taskforce has been instrumental 
in outlining the requirements for a transition plan. We have 
published our first carbon transition plan this year, ahead of 
mandatory reporting, and aim to work towards fully complying 
with the recommendations. With all ESG-related regulations 
and requirements, we remain vigilant, following international 
standards development closely to enhance our actions 
and disclosures.
For physical risks, we anticipate a higher impact within the 
4 degree scenario, as more extreme weather is predicted. 
We will continue to monitor this in future years.
Imperial Brands PLC | Annual Report and Accounts 2024
www.imperialbrandsplc.com
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In our principal risk structure, we acknowledge 
risks related to the impact of business 
operations on the natural environment where 
we operate as fundamental to operations.
We also ensure that other principal risks also take into 
account the risks and opportunities associated with climate 
change, as appropriate.
Assessment by each risk owner ensures that we accurately 
determine materiality and integrate ownership of associated 
climate-related risks and opportunities into the broader business.
With support from the global ESG team, risk owners review 
the potential causes and likelihood of any climate-related 
risks materialising. For further details on our risk management 
practices, and how risks are weighed against each other, 
please refer to the dedicated risk section on pages 42-53.
The Group’s formal approach to risk management includes 
bi-annual updates to the Board regarding the results of the 
Group risk assessment, including our principal risks.  
Our risk management framework specifies accountability 
for identifying, assessing, and mitigating risks throughout 
the organisation. This framework aligns with the “three lines 
of defence” model, as outlined for climate change in the 
governance diagram on page 79.
As the second line, the Global ESG team has accountability 
to assess climate-related risks identified by the first line. 
During this process, the first line also propose to mitigate, 
transfer, accept or control climate-related risks, a process 
that is reviewed and governed by both the second and third 
line, as appropriate. We set out our process for identifying, 
assessing and managing climate-related risks on page 80.
In FY24, Group Internal Audit conducted a comprehensive 
audit of our climate change strategy. Their assessment 
covered completeness, governance, progress, and integration 
into business functions. The audit received the highest 
assurance rating of “substantial”. Additionally, we periodically 
engage a third party to independently validate the risks 
identified by the business.
For this TCFD report, we have introduced a fourth line of 
defence by seeking assurance against the UK Listing Rules 
from a third party. In formulating this report, we have also 
factored climate-related risks and opportunities into our 
business plans, with a focus on their expected impact from 
FY25 to FY27.
Principal risk
Product supply
Risk profile:
Strategic impact:
•	 Focusing on our priority markets
•	 Building a targeted NGP business
•	 Driving value from our broader portfolio
Environment
Risk profile:
Strategic impact:
•	 Focusing on our priority markets
•	 Simplified and efficient operations
Climate change is considered within our risk 
management structure 47-49
Product supply
Environment
ESG REVIEW continued
At our factory in Greensboro, North Carolina, USA, 
located in an area where hurricanes represent a risk, 
we have enhanced our emergency procedures to include a 
specific protocol for external climate-related emergencies.
This protocol identifies the safest locations for employees 
and visitors to seek shelter. Additionally, we conduct 
bi-annual practice sessions to ensure that everyone can 
follow the protocol swiftly and safely.
Our Group risk assessment standard reinforces the 
importance of considering climate-related event 
protocols across all sites as appropriate.
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Refer to page 45 for more details on 
risk profile and strategic impact
CLIMATE-RELATED 
RISK MANAGEMENT
Risk profile change
 
Risk profile increasing
 
Risk profile unchanged 
LOGISTA
Imperial Brands PLC has analysed all its assets in the MFI 
analysis, except for Logista, which operates independently 
to protect commercial sensitivities. As such, we consider 
Logista’s separate analysis, disclosing a summary here. 
Logista’s sustainability policy 2/2023 sets the pillars for the 
management of sustainability, including climate-related risks 
and opportunities. This structure, set out below, can also explain 
the relationship between Imperial Brands and Logista as regards 
to ESG, including climate-related matters:
1
The Board of Directors approved the sustainability policy. 
This body is ultimately responsible for supervising the 
observance of the policy, through the Audit, Control and 
Sustainability Committee.
The Board of Directors takes into consideration sustainability 
issues with regard to the determination of the risk control and 
management policy, and the supervision of the internal 
information and control systems.
2
Five employees of Imperial Brands sit on the Logista board, 
the Chief Strategy and Development Officer, the Corporate 
Development Director, the Group Finance Director, the Director 
of Strategy for Global Supply Chain and the Senior Investor 
Relations Manager, all of whom have regard to Imperial’s 
climate change strategy.
The Director of Strategy for Global Supply Chain is also a topic 
owner for climate change at Imperial. Any climate-related 
risks raised to the board of Logista are reported to the 
overarching Imperial Board through these representatives, 
following the structure set out above.
3
The Imperial Brands Global ESG team, responsible for managing 
climate risk and opportunity and the Group-level TCFD report, 
has prepared this disclosure with the teams responsible for 
the management of climate risk within Logista.
Logista maintains close links between its investor relations 
team and those at Imperial Brands. Our global insurance 
provider, FM Global, also serves Logista in a manner consistent 
with the disclosure mentioned above. Additionally, Logista 
outlines its methods for managing climate-related risk 
through its sustainability policy.
The Sustainability Committee at Logista is responsible for 
preparing and co-ordinating sustainability strategy plans in 
collaboration with Logista’s businesses. The Sustainability 
Committee reports at least twice a year on progress of 
climate-related goals and associated KPIs to the Executive 
Committee and the Audit, Control and Sustainability Committee.
Furthermore, the Corporate Finance function ensures the 
integrity of financial and non-financial information for both 
the Company and its subsidiaries. It also manages risks 
associated with financial and non-financial aspects.
LOGISTA’S RISKS AND OPPORTUNITIES
Logista conducted a separate scenario analysis for 2°C and  
4°C pathways (aligned with RCP 4.5 and RCP 8.5) in accordance 
with the TCFD recommendations. This analysis evaluates 
climate-related physical and transitional risks, as well as 
opportunities across short-term (0-3 years), medium-term  
(3-5 years), and long-term (more than 5 years) horizons.
Logista’s analysis incorporates physical scenarios from 
the Intergovernmental Panel on Climate Change (IPCC) 
(RCP 4.5 and RCP 8.5), and transition scenarios (STEPS and APS) 
from the International Energy Agency’s World Energy Outlook 
(IEA WEO). They evaluate their climate-related risks following 
a risk methodology which takes into account several weighted 
criteria, to reach a final risk impact. Within the criteria they 
include economical metrics, reputational, legal and strategic 
criteria among others. The resulting risks for Logista are 
not included in Table 1 on page 81, but are in Logista’s own 
Annual Reports. None of these risks are considered financially 
significant at Imperial Brands level, as the risk value is small 
compared to the Groups revenue.
Significance  
over 0-3 years
Risk
2oC
4oC
Physical risks
Heavy precipitation
Transitional risks
Emerging regulation 
Technology
Significant
High impact on financial value, Legal and Compliance,  
Processes, Health and Safety, Reputational and Strategic  
and a high probability of occurrence
Very significant
Very high impact on financial value, Legal and Compliance, 
Processes, Health and Safety, Reputational and Strategic  
and a high probability of occurrence
Imperial Brands PLC | Annual Report and Accounts 2024
www.imperialbrandsplc.com
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METRICS AND TARGETS
Our climate change targets present 
business opportunities: energy-saving 
initiatives and efficiency programmes 
can have both environmental benefits 
and result in cost savings.
Since 2019 we have had Scope 1, 2 and 3 targets aligned with 
the necessary reductions to limit climate warming to 2°C 
approved by the Science Based Targets initiative (SBTi).
In FY21, we raised our ambitions by joining the Business 
Ambition for 1.5°C Race to Zero initiative, led by the SBTi. 
In FY24, the SBTi validated our new targets1, which align 
with the 1.5-2°C Paris Agreement. We report on performance 
against these and other climate change targets in our ESG 
pages (59). Notably, our strategy focuses on achieving absolute 
reductions rather than relying on carbon credits1.
Beyond the disclosed metrics and targets related to specific risks, 
we also focus on overarching areas that support our climate 
change strategy and the management of climate-related risks 
and opportunities.
We have consistently disclosed emissions intensity and tracked 
energy intensity as key metrics to measure our climate 
performance. Our ongoing monitoring allows for a balanced 
review of our progress as we strive for absolute emissions 
reduction. For additional climate-related metrics and targets 
related to our climate strategy, including intensity metrics, 
emissions, energy, waste, and water, please see our climate 
change pages 66 to 67, our ESG: People and Planet Performance 
Summary 20244, or our Climate Transition Plan4.
ESG REVIEW continued
0
5
10
15
20
25
30
35
40
2017
2018
2019
2020
2021
2022
2023
2024
Relative energy consumption (MWh/net revenue in million £) 
Relative Scope 1 & 2 Market-based emissions (tCO2e/net revenue in million £)
XXX
0
15
30
45
60
75
90
105
120
MWh/net revenue in million £
tCO2e/net revenue in million £
Metric/Aim
Target/Action
Start date
Performance in 2023
Performance in 2024
Climate-related risk or 
opportunity linked to
Energy intensity
Track energy intensity
2017
81 (MWh/m £  
net revenue)
73 (MWh/m £  
net revenue)
Energy sourcing 
policy & legal, 
market
Proportion of renewables 
in energy mix
We aim to reach 100% 
renewable energy by 2030*
2021
40%
42%
Energy sourcing 
& carbon tax
Fleet energy mix
Proportion of electric  
or hybrid vehicles in 
our fleet*
June 2023
2%
14%
Energy sourcing, 
policy and legal
Scope 3 categories 
assured and disclosed
Assure increased coverage 
of Scope 3 emissions to 
include our most material 
topics by 2028*
October 2024 Business travel 
assured and disclosed 
(1.3% of Scope 3 
emissions)
Category 3.1** 
assured and 
disclosed 
(69% of Scope 3 
emissions)
Market, policy 
and legal
Climate change targets 
linked to executive 
remuneration
Include allocation for 
climate change in 
Long-Term Incentive Plan
October 2023 5% in 1-year plan
10% in 3-year plan2
Policy and legal, 
energy sourcing
Internal carbon pricing 
mechanism integrated 
into decision-making 
framework3
Integrate into global 
supply chain decision-
making framework  
by 2025
March 2023
Shadow price 
established for use in 
decision-making
Integrate shadow 
price into 
manufacturing 
decision framework
Energy sourcing, 
market, policy 
& legal
Conduct water 
assessments  
for extremely high  
and high risk water 
stressed areas
In 2025 we will pilot a water 
risk assessment in one of 
our high or extremely high 
water stressed sites
October 2025 Water risk assessment 
conducted to identify 
sites in water  
stressed areas
Alliance for  
Water Stewardship 
assessment 
identified for pilot
Chronic drought, 
extreme weather
1.	 Details of our validated SBTi targets are located on our website: https://www.imperialbrandsplc.com/content/dam/imperialbrands/corporate/documents/healthier-futures/
sbti-targets/SBTi-targets-announcement-03-24.pdf.downloadasset.pdf.
2.	 For more information, please see our Remuneration report, from page 115.
3.	 For more information, please refer to our 2024 CDP submission.
4.	 https://www.imperialbrandsplc.com/healthier-futures.
	*
Please refer to the Reporting Criteria document for method, definition and scope.
**	 Category 3.1 of Scope 3 as set out by the Global Greenhouse Gas Protocol is Purchased Goods and Services.
The Strategic Report was approved by the Board and signed on its behalf.
By order of the Board.
Emily Carey
Company Secretary
Imperial Brands PLC | Annual Report and Accounts 2024
www.imperialbrandsplc.com
88
89

GOVERNANCE AT A GLANCE
The Board confirms that the Group complied with the principles 
and all relevant provisions of the UK Corporate Governance 
Code 2018 (the “Code”) for the period under review. The Code is 
publicly available at www.frc.org.uk. The Board has reviewed 
GOVERNANCE
Board and Committee membership and attendance as at 30 September 2024
 
Board
Audit  
Committee
Remuneration  
Committee
People, 
Governance & 
Sustainability 
Committee
Non-Executive Directors
Thérèse Esperdy
7/71
–
 –
4/41
Sue Clark2
7/7
5/5
3/31
4/4
Diane de Saint Victor
7/7
–
3/3
4/4
Ngozi Edozien3
7/7
1/1
2/2
4/4
Andrew Gilchrist
7/7
5/5
–
4/4
Julie Hamilton4
5/5
–
–
3/3
Alan Johnson5
7/7
5/5
–
3/4
Bob Kunze-Concewitz
7/7
–
3/3
4/4
Jon Stanton5
6/7
5/51
3/3
3/4
Executive Directors
Stefan Bomhard (CEO)
7/7
–
–
–
Lukas Paravicini (CFO)
7/7
–
–
–
1.	 Denotes Chair.
2.	 Senior Independent Director.
3.	 Appointed to Remuneration Committee and stepped down from Audit Committee on 31 December 2023.
4.	 Appointed as a Director on 31 January 2024. 
5.	 Unable to attend Board and/or Committee meeting due to rescheduling. Any Director unable to attend a meeting receives the Board/Committee papers in advance, 
with the opportunity to provide comments to the Chair.
Board nationality
British*
 
 
American
 
 
German
French
Italian*
 
Swiss
Nigerian
Austrian
	*
Alan Johnson has dual British-Italian nationality.
Structure and content of the Governance Report
Governance at a Glance
90
Board Leadership
92
Section 172 
102
Board Statements
103
People, Governance & Sustainability Committee
104
Audit Committee 
108
Remuneration Report
115
Directors’ Report
130
Statement of Directors’ Responsibilities
134
and is considering the changes to be introduced by the UK 
Corporate Governance Code 2024 (which will begin applying 
to the Company from 1 October 2025), and will report on 
preparation and implementation at the appropriate time.
As at 30 September 2024 and the date of this report, the Company meets all three Board diversity targets specified by the UK 
Listing Rules, namely that: (a) at least 40% of the Board are women; (b) at least one senior Board position is held by a woman; 
and (c) at least one person on the Board is from a minority ethnic background.
Board and executive management gender diversity as at 30 September 2024
Number of board 
members
Percentage of the 
board
Number of senior  
positions on the board  
(CEO, CFO, SID and Chair)
Number in 
executive 
management
Percentage of 
executive 
management
Men
6
55
2
6
55
Women
5
45
2
5
45
Prefer not to say
0
0
0
0
0
Board and executive management ethnic diversity as at 30 September 2024*
Number of 
board members
Percentage of 
the board
Number of senior positions 
on the board (CEO, CFO, 
SID and Chair)
Number in 
executive 
management
Percentage of 
executive 
management
White British or other White (including 
minority-white groups)
9
82
4
6
55
Mixed/Multiple Ethnic Groups
0
0
0
0
0
Asian/Asian British
0
0
0
0
0
Black/African/Caribbean/Black British
2
18
0
1
9
Other ethnic group, including Arab
0
0
0
0
0
Not specified/prefer not to say
0
0
0
4
36
	*
The data collected is based upon the guidance published by the FCA in Policy Statement 22/3. The Company Secretary collated data on behalf of the Chair and 
Non-Executive Directors and executive management provide their data via Workday. All data is provided with consent and anonymity is protected.
Non-Executive Director skills,  
experience and knowledge 
<1 year
1-2 years
2-3 years
4-5 years
3-4 years
5-6 years
6-7 years
1
4
0
0
1
2
0
0
7-8 years
8-9 years
1
Board Ethnicity as at  
30 September 2024
Board gender as at 30 September 
2024
Male
55%
Female
45%
Senior management and  
direct reports1 gender as  
at 30 September 2024
White British
82%
Black/African/Caribbean
/Black British
18%
Fast moving consumer 
goods (FMCG)
Innovation and 
product development
Global business leadership
Finance and risk
Corporate & regulatory affairs
Business transformation 
& change programmes
Environment & sustainability
Consumer health
6/9
4/9
6/9
5/9
6/9
3/9
6/9
4/9
Technology & digital
5/9
Non-Executive Director tenure
Male
62%
Female
38%
1.	 Senior management as defined by the Code
Imperial Brands PLC | Annual Report and Accounts 2024
www.imperialbrandsplc.com
90
91

GOVERNANCE BOARD LEADERSHIP 
A SKILLED AND EXPERIENCED BOARD
Stefan Bomhard
Chief Executive Officer
Tenure: Appointed July 2020.
Nationality: German
Biography
Stefan joined Imperial from Inchcape 
plc, a global distribution and retail leader 
in the premium and luxury automotive 
sectors, where he delivered successful 
transformational change during a 
five-year tenure as chief executive.
Prior to Inchcape, Stefan was president 
of Bacardi Limited’s European region 
and was also responsible for Bacardi’s 
Global commercial organisation and 
Global Travel Retail. Previous roles have 
included chief commercial officer of 
Cadbury plc and chief operating officer 
of Unilever Food Solutions Europe. 
This followed senior management and 
sales and marketing positions at Diageo 
(Burger King) and Procter & Gamble.
Skills and experience
Stefan brings to the Board a wealth 
of experience managing strategic 
change and brand leadership in retail 
and consumer companies. His deep 
and wide-ranging career in FMCG and 
challenger businesses makes him 
ideally suited to provide insight and 
direction as Imperial delivers its strategy.
Outside interests
Non-executive director of Compass 
Group plc.
Thérèse Esperdy
Chair P  
Tenure: Appointed to the Board in July 
2016 and became Senior Independent 
Director in May 2019 before being 
appointed Chair in January 2020.
Nationality: American
Biography
Thérèse has significant international 
investment banking experience having 
held a number of roles at JP Morgan 
including global chair of JP Morgan’s 
Financial Institutions Group, co-head 
of Asia-Pacific Corporate & Investment 
Banking, global head of Debt Capital 
Markets, and head of US Debt Capital 
Markets. She began her career at 
Lehman Brothers and joined Chase 
Securities in 1997 prior to the firm’s 
merger with JP Morgan in 2000.
Thérèse was previously senior 
independent director of National Grid plc.
Skills and experience
Thérèse has enjoyed a pre-eminent 
career as a leader in the financial sector, 
with deep knowledge of banking and 
business. She is an experienced board 
member of international corporates, 
with valuable experience in highly 
regulated industries. Thérèse continues 
to drive engagement and debate within 
the Board and constructive challenge of 
Imperial’s strategy.
Outside interests
Non-executive director of Moody’s 
Corporation.
BOARD OF DIRECTORS AS AT 30 SEPTEMBER 2024
Find out more at  
www.imperialbrandsplc.com/how-we-are-
transforming/our-leadership-team
Lukas Paravicini
Chief Financial Officer
Tenure: Appointed May 2021.
Nationality: Swiss
Biography
Lukas has a proven track record in 
multinational consumer goods companies 
around the world. He joined Imperial 
from agricultural commodities and 
brokerage group ED&F Man Holdings, 
where he was chief financial officer. 
He has also held senior positions at 
Fonterra, a New Zealand and Australia 
listed co-operative and the world’s 
largest dairy exporter, with sales in 130 
countries. He was chief financial officer 
from 2013-2017 and chief operating 
officer, Global Consumer and 
Foodservice Business from 2017-2018. 
Prior to that, he spent 22 years with 
Nestlé in various senior finance and 
general management roles.
Skills and experience
Lukas is an experienced finance 
professional, having delivered global 
shared services and major technology 
transformation across a variety of 
multinational companies. He brings a 
breadth of financial and commercial 
insight to the Board and extensive 
knowledge of digital, cyber and IT 
security matters from his career in 
consumer-focused companies.
Outside interests
Member of The 100 Group of finance 
directors of the FTSE 100.
Sue Clark
Senior Independent Director A  P  R
Tenure: Appointed Non-Executive 
Director in December 2018, Chair of the 
Remuneration Committee in February 
2019 and Senior Independent Director 
in January 2020.
Nationality: British
Biography
Sue has strong international business 
credentials with over 20 years’ executive 
committee and board-level experience 
in the FMCG, regulated transport and 
utility sectors. Sue held the role of 
managing director of SABMiller Europe 
and was an executive committee 
member of SABMiller plc. She joined 
SABMiller in 2003 as corporate affairs 
director and was part of the executive 
team that built the business into a 
top-five FTSE company.
Sue was previously a non-executive 
director at Britvic plc.
Skills and experience
Sue has vast executive and non-executive 
experience, gained in a variety of senior 
roles spanning commercial, regulatory 
and government affairs within 
multinational companies. Her wide-
ranging board, regulatory and FMCG 
knowledge has been invaluable during 
discussions on performance and ESG. 
Sue’s insight of corporate governance 
practice and stakeholder views creates 
a strong fit to her roles as Remuneration 
Committee Chair and Senior 
Independent Director.
Outside interests
Senior independent director of Mondi 
plc (where she chairs the remuneration 
committee) and easyJet plc.
Diane de Saint Victor1
Non-Executive Director P  R
Tenure: Appointed November 2021. 
Nationality: French
Biography
Diane has strong legal, regulatory, 
M&A, business alliance and ESG 
experience, having held a number of 
general counsel, company secretary 
and other key roles in an international 
career. She spent 13 years on the 
executive committee, as general 
counsel & company secretary, of ABB, 
the global technology company. 
Prior to joining ABB, she served as a 
senior vice president and general counsel 
of Airbus Group and as vice president 
and general counsel at SCA Hygiene 
Products. Diane spent a decade working 
at Honeywell, ultimately holding the 
post of vice president and general 
counsel international. She started 
her career with various legal and 
government relations positions at GE.
Previous non-executive director 
positions include Barclays plc, 
Altran, Natixis and Transocean.
Skills and experience
Diane brings over 30 years’ experience  
of broad international legal, governance 
and regulatory expertise gained from  
a range of senior executive and 
non-executive positions in multinational 
organisations, as well as experience of 
transforming organisations in sectors 
undergoing change.
Outside interests
Non-executive director of WNS 
(Holdings) Limited and C&A BV. 
Member of the Global Centre for Risk 
and Innovation – Industry Leadership 
Europe board.
Ngozi Edozien
Non-Executive Director P  R
Tenure: Appointed November 2021.
Nationality: Nigerian
Biography
Ngozi has over 35 years’ experience 
in finance/private equity, general 
management and strategy/business 
development functions with 
multinational companies in Europe, 
the US and Africa. She has held roles 
in McKinsey & Company, Pfizer Inc., 
Actis LLP and JP Morgan.
Previous non-executive director 
positions include PZ Cussons, Barloworld, 
Stanbic IBTC Holdings and Vlisco Group.
Skills and experience
Ngozi has enjoyed a wide-ranging career, 
with extensive experience in corporate 
finance, strategy and leading change. Her 
knowledge gained through a career in 
international, regulated and consumer-
focused companies allows her to share 
deep insight during Board discussions on 
performance, sustainability matters and 
transformation. Ngozi’s skill set makes 
her invaluable as the Board considers its 
future strategic direction.
Outside interests
Non-executive director of Guinness 
Nigeria PLC (until November 2024), 
a listed subsidiary of Diageo, Unilever 
Nigeria PLC, Bank of Africa – 
BMCE Group and Ikeja Hotel PLC.
Committee membership
A
Audit Committee
P
People, Governance & Sustainability Committee
R
Remuneration Committee
Committee Chair
1.	 Diane de Saint Victor will retire from 
the Board at the conclusion of the AGM 
scheduled for 29 January 2025.
Imperial Brands PLC | Annual Report and Accounts 2024
www.imperialbrandsplc.com
92
93

GOVERNANCE BOARD LEADERSHIP continued
Andrew Gilchrist
Non-Executive Director A  P
Tenure: Appointed March 2023.
Nationality: American
Biography
Andrew has a proven track record of 
business development, strategic 
planning and business integration 
following two decades of operational 
and financial experience in the tobacco 
sector. He was Chief Financial Officer 
of Reynolds American Inc until its 
acquisition by British American 
Tobacco (BAT) in 2017. Prior to this, 
Andrew held a range of leadership 
positions at Reynolds, including Chief 
Information Officer, Chief Commercial 
Officer and Business Development 
Director. Earlier in his career, 
he worked for BAT in marketing 
and planning roles.
Skills and experience
Andrew has detailed understanding 
and experience of the tobacco sector, 
allowing him to provide deep insight 
into Imperial’s businesses and brands. 
His lengthy career in leadership 
positions of peer companies has proved 
invaluable across diverse performance, 
financial and strategic topics at the 
Board and its Committees.
Outside interests
None.
Alan Johnson CMG
Non-Executive Director A  P
Tenure: Appointed January 2021.
Nationality: British and Italian
Biography
Alan has a financial background 
following a 30+ year career in Unilever, 
including chief audit executive and chief 
financial officer of the Global Foods 
Division. He was CFO and then non-
executive director of Jerónimo Martins 
SGPS, S.A. until 2016, and remains the 
independent chairman of the company’s 
internal control committee.
He was non-executive director at 
the UK Department for International 
Development, president and chair of 
the board of the International Federation 
of Accountants and chair of the audit 
committee of the International 
Valuation Standards Council.
Skills and experience
Alan has a breadth and depth of 
knowledge and insight into financial, 
accounting and FMCG issues following 
a distinguished career in senior roles 
across the commercial and regulatory 
spheres. This unique skill set allows for 
challenge and debate at both the Audit 
Committee and Board.
Outside interests
Non-executive director of DS Smith plc 
and William Grant & Sons Ltd (where he 
chairs the audit committee), chair of 
the Stakeholder Advisory Council to the 
Audit and Ethics Standards 
Setting Boards and chair of the 
Good Governance Academy.
Julie Hamilton
Non-Executive Director P  R
Tenure: Appointed January 2024.
Nationality: American
Biography
Julie, who was Chief Commercial 
and Global Sales Officer at Diageo 
until August 2023, has over 30 years’ 
experience in marketing, strategy 
and digital transformation. Prior 
to Diageo, Julie spent 25 years at 
The Coca-Cola Company where she 
held a range of leadership positions, 
including Chief Customer and 
Commercial Leadership Officer.
Skills and experience
Julie is an experienced global leader 
who brings deep knowledge of delivering 
commercial change in multinational 
consumer businesses. Her understanding 
of digital transformation and global 
brands is invaluable to the Board as it 
continues to oversee Imperial’s strategy 
and transformation.
Outside interests
None.
Bob Kunze-Concewitz
Non-Executive Director P  R
Tenure: Appointed November 2020.
Nationality: Austrian
Biography
Bob is an experienced marketing 
professional and has held a number 
of senior roles at leading FMCG 
companies. In April 2024 he retired 
after 17 years as chief executive 
officer of Campari Group, a major 
player in the global spirits industry.  
Bob previously held positions of 
increasing responsibility and global 
reach at Procter & Gamble, including 
global prestige products corporate 
marketing director.
He was previously a fellow at the Elis 
Institute in Rome and vice chairman 
of Altagamma, the Italian luxury 
goods association.
Skills and experience
Bob has extensive and deep knowledge 
of the global fast-moving consumer 
goods sector following a lengthy career 
in marketing and brand management 
in multinational companies. His long 
and distinguished tenure as CEO of 
Campari Group provides unparalleled 
insight and experience to draw on 
during different aspects of Board 
discussions.
Outside interests
Non-executive director of the 
supervisory board of Carlsberg A/S, 
Campari Group and Luigi Lavazza S.p.A. 
(where he chairs the remuneration 
committee).
Jon Stanton
Non-Executive Director A  P  R
Tenure: Appointed May 2019.
Nationality: British
Biography
Jon has a wide range of international 
leadership experience, encompassing 
transformation, M&A and all aspects of 
finance, principally in the B2B sector.
In 2016 he was appointed chief executive 
of The Weir Group plc, one of the world’s 
leading engineering businesses, 
having previously been CFO from 2010. 
Prior to that he spent 22 years at 
Ernst & Young, LLP, the last nine 
years of which were as a partner in 
its London office, where he led global 
board-level relationships. Jon is a 
Chartered Accountant and a member 
of the Institute of Chartered Accountants 
in England and Wales.
Skills and experience
Jon has enjoyed a lengthy and 
illustrious career with over 30 years’ 
experience in international business 
and accountancy. As the CEO of a FTSE 
100 listed company, he brings wide-
ranging board, financial and regulatory 
experience to Imperial, lending his deep 
knowledge and insight into our 
strategic and financial discussions.
Outside interests
Chief Executive of The Weir Group plc.
Emily Carey
Company Secretary
Tenure: Appointed May 2023.
Nationality: British
Biography
Emily, a chartered accountant and 
Fellow of the Chartered Governance 
Institute, has enjoyed a 25-year career in 
finance, regulatory affairs, compliance, 
governance and company secretarial 
matters, with significant experience in 
the oil and gas and sports betting and 
gaming industries.
Prior to joining Imperial, Emily held a 
number of roles of increasing seniority 
including 14 years at BP plc and three 
years at Entain plc where she was 
Group Company Secretary. 
Committee membership
A
Audit Committee
P
People, Governance & Sustainability Committee
R
Remuneration Committee
Committee Chair
Imperial Brands PLC | Annual Report and Accounts 2024
www.imperialbrandsplc.com
94
95

  GOVERNANCE BOARD LEADERSHIP continued
ROLE AND PURPOSE OF BOARD AND ITS COMMITTEES
EXECUTIVE  
LEADERSHIP TEAM​
See pages 13 and 97​
BOARD
Audit  
Committee​
See page 108​
People,  
Governance & 
Sustainability 
Committee
See page 104​
Remuneration 
Committee
See page 115​
Group  
Ethics & 
Compliance 
Committee​
See page 61
Group Risk 
Committee​
See page 44​
Group ESG 
Committee​
See page 61​
Management working groups, including treasury, pensions  
and other functional and operational forums
Management 
Committees
Executive 
Committees​
Board 
Committees1​
Delegation
IMPERIAL BRANDS GOVERNANCE STRUCTURE​
Chief Financial Officer
Provides financial leadership and supports 
the development and implementation of 
the Group’s strategy.
Non-Executive Directors
Provide constructive challenge and monitor 
performance. Assess the delivery of the strategy 
within the risk and governance framework 
agreed by the Board. Review the integrity of the 
Group’s financial information, ESG issues and 
succession planning of executive management 
and set Directors’ remuneration.
Company Secretary
Advises the Board on corporate governance 
matters and compliance with Board procedures 
and corporate governance requirements.
1.	 Standing committees shown; ad hoc committees 
may be established to review and approve specific 
matters or projects.
Monitoring​
Board roles and composition
While the Board shares collective responsibility 
for its activities, some roles have been defined 
in greater depth below.
Chair
Leads the Board and is responsible for its 
effectiveness and promoting the highest 
standards of corporate governance. Oversees 
stakeholder engagement and ensuring the 
Board as a whole determines the Group’s 
strategy and objectives.
Chief Executive Officer
Delegated responsibility for overall performance 
and day-to-day management of the Group, 
together with implementation of the 
Group’s strategy.
Senior Independent Director
Supports the Chair on governance issues and 
acts as an intermediary for other Directors, 
and, when required, with shareholders. 
Leads Non-Executive Directors in evaluating 
the performance of the Chair.
GOVERNANCE FRAMEWORK
The Board is responsible for the governance of the Company, 
undertaking its duties within a framework of clear authorities 
and governance structures.
The Board sets the tone for the Group from the top and delegates 
specific tasks to its Committees. Each of these Committees 
has specific written terms of reference issued by the Board, 
adopted by the respective Committee and published on our 
website. All Committee chairs report on the proceedings of 
their Committee at the next meeting of the Board, and make 
recommendations to the Board where appropriate. Minutes of 
Committee meetings are circulated to all Board members.
To ensure Directors are kept up to date on developments and 
to enhance the overall effectiveness of the Board, the Board 
Chair and Committee chairs communicate regularly with 
the Chief Executive Officer and the Chief Financial Officer. 
Where appropriate the Board convenes virtually outside of 
scheduled meetings to consider time-sensitive matters.
The Board is responsible to shareholders and stakeholders 
for approving the strategy of the Group, for overseeing the 
performance of the Group and evaluating and monitoring 
the management of risk in a manner that is most likely to 
promote the Company’s long-term success.
The Board has adopted a schedule of matters on which it 
must take the final decision. These include approving the 
Group’s strategy, business plans, dividend, major financial 
announcements, and acquisitions and disposals exceeding 
defined thresholds.
Board members have access, collectively and individually, 
to the Company Secretary and are also entitled to obtain 
independent professional advice at the Company’s expense, 
should they decide it is necessary in order to fulfil their 
responsibilities as Directors.
EXECUTIVE LEADERSHIP TEAM
The Board delegates responsibility for developing and 
implementing strategy, and for the day-to-day running of 
the business, to Stefan Bomhard, Chief Executive Officer, 
who is assisted in his role by the Executive Leadership 
Team (ELT) comprising the members listed on page 13.
The ELT is responsible for overseeing the operational execution 
and delivery of our strategic and financial plans, as approved 
by the Board. This includes: business performance management; 
transformation and cultural change initiatives; talent, 
capability and succession; major investments, divestment 
and capital expenditure proposals; business development 
considerations; ESG initiatives; and risk assessment 
and management.
1. Board leadership and Company purpose
The Company is led by an effective and determined Board, 
focused on the long-term sustainable success of the Company, 
generating value for shareholders and other stakeholders, 
and contributing to wider society.
Read more on  
pages 16 and 92 to 101.
2. Division of responsibilities
The Chair and the Chief Executive Officer have clearly 
defined and separate responsibilities, and there is an 
appropriate combination of Executive and independent 
Non-Executive Directors.
Read more on  
page 96.
3. Composition, succession and evaluation
Appointments are subject to a formal, rigorous and transparent 
procedure. Succession plans, designed to promote diversity, 
including gender, social and ethnic backgrounds and 
cognitive and personal strengths, are in place for the Board 
and senior management. An evaluation of the Board and its 
Committees is undertaken annually, in line with the Code.
Read more on  
pages 104 to 107.
4. Audit, risk management  
and internal control
Formal, transparent policies and procedures are in place to 
ensure the independence and effectiveness of the internal 
and external audit functions and the integrity of financial 
and narrative statements, and to manage and mitigate risks.
Read more on  
pages 108 to 114.
5. Remuneration
The Company has remuneration policies and practices 
designed to support its strategy and promote long-term 
sustainable success. Executive remuneration is aligned 
to the Company’s purpose and vision, and is clearly linked 
to the delivery of the Company’s long-term strategy.
Read more on  
pages 115 to 129.
Imperial Brands PLC | Annual Report and Accounts 2024
www.imperialbrandsplc.com
96
97

HIGHLIGHTS  
OF THE YEAR
GOVERNANCE BOARD LEADERSHIP continued
BOARD IN ACTION
March 2024
SITE VISIT: PRAGUE,  
CZECH REPUBLIC
In March 2024, Board members spent three days 
visiting Imperial’s operations in the Czech Republic 
to gain a deeper understanding of our business in the 
Central & Eastern Europe cluster. The visit included:
•	 A briefing from our sales and operations team 
in the cluster on the key features of each market
•	 A tour of different store and trade outlets 
to highlight our direct and commercial 
channel stakeholders
•	 To complement the deep dive on HTP, 
a consumer speed dating session with three 
groups of consumers to better understand 
heated tobacco insights
•	 Lunch with local colleagues and dinner with cluster 
leadership to hear about Imperial’s culture in action
B
March 2024
PRAGUE, CZECH REPUBLIC
•	 Site visit: Central & Eastern Europe 
regional review
•	 Deep dive: Heated Tobacco products
•	 Stakeholder engagement: Consumer connection
•	 Employee engagement: “Meet the Board” lunch
•	 Strategy discussion: Macroeconomic outlook
2023
2024
B  A  P  R
November 2023
LONDON, UK
•	 Deep dive: Non-financial reporting 
regulation developments
•	 Strategy discussion: Logista
•	 NGP outlook
VIRTUAL MEETING
•	 Approval of Imperial Brands plc full year 
results and Annual Report and Accounts
B  R
October 2023
VIRTUAL MEETINGS
•	 Review of Imperial’s risk management 
programme, including risk appetite 
and mitigations
•	 Stakeholder engagement: Remuneration 
Policy shareholder consultation
B  A
January 2024
BRISTOL, UK
•	 Imperial Brands plc AGM: Attended 
by all Directors
•	 Strategy discussion: Spain
•	 Deep dive: Cyber and technology 
principal risk
•	 Analysts’ insights: outlook for the 
combustible and NGP markets
•	 Employee engagement: Audit Committee 
break-out with the Finance function
B
August 2024
VIRTUAL MEETING
•	 Deep dive: NGP – science 
and harm reduction
B  A  P  R
September 2024
LONDON, UK
•	 Strategy working session
•	 Investor perception study
•	 Business Plan 2025
•	 Capital allocation
•	 Board and Committees’ effectiveness reviews
VIRTUAL MEETING
•	 Stakeholder engagement: ESG Investor webinar
B  A  P  R
May 2024
LONDON, UK
•	 Strategy discussion: Manufacturing,  
UK and Germany
•	 Brokers’ perspective on Imperial Brands
VIRTUAL MEETING
•	 Approval of Imperial Brands PLC 
interim results
•	 Employee engagement: Discussion with 
employees on Executive and wider 
workforce reward topics
B  P
July 2024
VIRTUAL MEETING
•	 Deep dive: AI and audit
LIVERPOOL, UK
•	 Site visit: Innovation Centre
•	 Strategy discussions: NGP, US market
•	 Deep dive: Innovation pipeline, 
opportunities and capability
•	 Employee engagement: “Meet the Board” lunch
B
June 2024
VIRTUAL MEETINGS
•	 Strategy interviews with each Non-Executive 
Director and management
July 2024
SITE VISIT: LIVERPOOL
In July 2024, the Board visited Imperial’s Innovation Hub in 
Liverpool and undertook a review of the Group’s NGP business. 
The Board met a cross-section of colleagues involved in 
merging technology and science with consumer insight. 
Directors spent time in each of the key workstreams of our 
Innovation Hub – including:
•	 Participating in consumer engagement sessions on NGP 
in our Sense Hub
•	 Observing how consumer preference shapes the look and feel 
of products in the Design Studio
•	 Exploring the role of technology in our Device Lab
•	 Considering the role of smell and taste in our NGP products 
in our Consumable & Flavour labs
•	 Reflecting on testing and data collection in our Analytical 
& Stability labs
B
Board
A
Audit Committee
P
People, Governance & Sustainability Committee
R
Remuneration Committee
Imperial Brands PLC | Annual Report and Accounts 2024
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99

GOVERNANCE BOARD AND CULTURE
ENGAGEMENT WITH COLLEAGUES
Every Non-Executive Director, individually and working 
together as the People, Governance & Sustainability Committee, 
has responsibility for workforce engagement; this is considered 
to be effective as it allows every Board member to participate 
rather than channelling engagement through a single Director. 
Our “Meet the Board” engagement sessions continue to provide 
an integrated listening experience between our colleagues and 
NEDs that is authentic and inclusive, enabling the Board to gain 
insights from a representative cross-section of our global 
employee population. These open and honest sessions have 
been positively received, and are considered by colleagues to 
be helpful in connecting to the strategy and the enablers 
for delivering it.
Specific engagement activity can be seen on pages 98 to 101.
ENGAGEMENT WITH INVESTORS
We value the support of our equity and debt investors and 
how our engagement with these important stakeholders can 
influence our ability to access capital. Our aim is to provide 
balanced, clear and transparent communications enabling 
investors to understand how we see our prospects and the 
market environments in which we operate. Over the course 
of FY24, we held around 620 meetings with debt and equity 
investors, and research analysts through the following:
•	 results presentations and trading updates;
•	 CEO and CFO participation at investment banking conferences;
•	 investor roadshows in the UK, North America and Asia with 
private client brokers and wealth managers and with debt 
investors in support of a US dollar bond issue;
•	 a virtual ESG investor webinar to provide an update 
on progress with our ESG priorities;
•	 our AGM, providing an opportunity for the Board to meet 
with shareholders, particularly our retail investors;
•	 ad hoc events such as the sell-side analyst Board debate, 
where two sector analysts presented opposing perspectives 
and outlook for the sector; and
•	 ad hoc meetings to maintain an ongoing dialogue with 
existing holders and to meet prospective investors.
To monitor the effectiveness of investor engagement, 
the Board commissioned an investor perception study, 
gathering feedback from investors and non-shareholders 
on Imperial’s progress against the strategy. The key findings 
were that shareholders are pleased with the delivery and 
successful implementation of the plan. They appreciate the 
revitalisation of the combustible business, realistic and 
disciplined approach to NGP, deleveraging of the balance 
sheet, clear capital allocation policy and shareholder returns. 
The operational performance and financial delivery have 
reinforced the credibility of the management team.
Imperial’s Chair maintained her ongoing engagement with 
the Group’s largest shareholders through in-person and 
virtual meetings.
The Board is kept informed of investor engagement throughout 
the year, through the IR Board Report which is presented at 
every Board meeting. Investor perception is assessed on an 
ongoing basis through feedback on meetings, our events and 
our conference presentations. This feedback is shared with the 
Board in the IR Board Report.
BOARD IN ACTION continued
January
Engagement:
•	 Chair roadshow; AGM; Sell-side 
analyst Board discussion
GOVERNANCE BOARD LEADERSHIP continued
March
Conferences:
•	 New York
April
Results:
•	 Pre-close trading update
September
Conferences:
•	 Boston
Engagement:
•	 ESG investor webinar
June
Conferences:
•	 Paris
July – August
Conferences:
•	 London
May
Results:
•	 HY Results
Roadshows:
•	 UK; North America
Conferences:
•	 Virtual; New York
October
Results:
•	 Pre-close trading update
November
Results:
•	 FY Results
Roadshows:
•	 UK; North America; Private 
Client/Wealth Management
December
Engagement:
•	 Executive Leadership Team 
investor event
Roadshows:
•	 Asia
Conferences:
•	 Virtual
INVESTOR ENGAGEMENT DURING FY24
Read more on how the Board 
considers all our stakeholders, 
and how the Directors fulfil 
their duties under Section 172 
of the Companies Act 2006, 
in our S172(1) statement and 
accompanying information 
on pages 54 to 57 and 102.
GOVERNANCE BOARD AND CULTURE
HOW THE BOARD 
MONITORS CULTURE
Workforce policies and 
practices
The Board monitors wider 
workforce policies and 
practices to ensure they meet 
Imperial’s values and support 
the long-term sustainable 
success of the Company. 
Engagement survey
The Board reviews results of the 
annual employee engagement 
survey, together with data on 
how engaged our workforce is 
compared to peer companies. 
Actions from the engagement 
survey are monitored by the 
Board through to completion. 
Site visits
Regular site visits are scheduled 
as part of the Board’s annual 
programme in order that 
Directors can gain further insight 
into Imperial’s culture by meeting 
colleagues, observing the Group’s 
activities and seeing how our 
systems and processes support the 
workforce to deliver performance.
Employee engagement 
programme
Directors participate in an 
employee engagement 
programme designed to allow the 
Board to receive employees’ 
perspectives on Imperial’s culture 
and better inform Board 
decisions.
People topic updates
Directors receive updates on key 
People topics. The Board further 
monitors the work of the Group’s 
business employee resource 
groups (BERGs) which helps 
the Board better understand 
concerns of diverse groups 
within the workforce.
Code of Conduct
The Code of Conduct sets out 
what Imperial stands for and how 
it operates. The Board reviews 
the Code and its engagement 
programme, including training 
and communication.
Employee concerns 
programme
Directors regularly 
review the findings of the 
Group’s whistleblowing and 
employee concerns processes, 
including trends data 
and investigation closure.
Reward engagement
Members of the Remuneration 
Committee participate in a focus 
group session with a cross-section 
of employees to discuss executive 
remuneration and wider workforce 
pay practices.
Imperial Brands PLC | Annual Report and Accounts 2024
www.imperialbrandsplc.com
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101

GOVERNANCE SECTION 172
Effective engagement with a wide range 
of stakeholders, including consumers, 
colleagues, governments and regulators, 
our customers, suppliers and investors,  
is key to the successful delivery of our 
strategy and vision in the long term.
During the year, the Directors acted in the way they considered, 
in good faith, most likely to promote the Company’s long-term 
success for the benefit of its members as a whole, paying due 
regard to the matters set out in Section 172(1) of the 
Companies Act 2006. Those factors are as follows:
•	 The likely consequences of any decision in the long term
•	 The interests of the Company’s employees
•	 The need to foster business relationships with suppliers, 
customers and others
•	 The impact of the Company’s operations on the community 
and the environment
•	 The desirability of the Company maintaining a reputation 
for high standards of business conduct
•	 The need to act fairly as between members of the Company
Across our business we have a regular and ongoing dialogue 
with stakeholders and their views are taken into account, 
not only in matters put to the Board for a decision, but in the 
day-to-day management of our operations. In taking into 
account the various interests of all relevant stakeholders 
when making decisions, the Board recognises it is not always 
possible to achieve each stakeholder’s preferred outcome. 
Which stakeholder group’s interests are considered depends 
on the decision at hand. The Board endeavours to balance 
the different priorities and interests of our stakeholders in 
a way compatible with the long-term, sustainable success 
of the business and which aligns with our purpose, 
vision and behaviours.
How the Board considers stakeholder views and inputs,  
as well as Section 172(1) factors, in its decision-making 
is illustrated below. More detail on, and examples of, 
our stakeholder engagement initiatives and their impact 
on Board decision-making is contained within the Strategic 
Report on pages 54 to 57.
STATEMENT ON SECTION 172  
OF THE COMPANIES ACT 2006
The broad skillset and knowledge base of Board members 
promotes and enhances the diversity of thinking during Board 
discussions. 
The Board meeting calendar is planned by the Chair, Company 
Secretary and Chief Executive, with input from other key 
parties, such as the CFO, as required.
The Board receives detailed papers in good time ahead of 
meetings to enable the time in meetings to be devoted to 
discussion, debate and challenge following any presentation 
that may also take place. As part of this process, relevant 
stakeholder interests are identified in the Board papers.
The Board is responsible for setting the strategic direction of 
the Company, as outlined on page 97, and ensuring 
stakeholders are treated fairly as part of this is firmly 
embedded in the culture of the Company. Decisions are 
properly recorded in meeting minutes.
Decisions are cascaded as appropriate and stakeholders 
engaged where necessary. Updates are provided to the Board 
to allow it to review and monitor impact, effectiveness and the 
fulfilment of its duties.
BOARD GOVERNANCE STATEMENTS
Section 172 of the Companies Act 2006
The Board seeks to consider the interests of all relevant 
stakeholders when making decisions. Our formal statement is 
disclosed on page 102. Throughout this Annual Report we have 
included information on how the Board operates and considers 
the interests of stakeholders when making its decisions.
Read more on  
pages 54 to 57.  
Viability statement
On the basis of a robust assessment of the emerging and 
principal risks facing the Group, and the assumption that 
they are managed or mitigated in the ways disclosed on 
pages 42 to 53, the Board’s review of the business plan and 
other matters considered and reviewed during the year, 
and the results of the sensitivity analysis undertaken, 
the Board has a reasonable expectation that the Company 
will be able to continue in operation and meet its liabilities 
as they fall due over the period to 30 September 2027.
Read more on  
page 52.  
Going concern basis
Having assessed the principal risks facing the Group, 
including the global economic environment, as well as 
realisation of other key risks, including climate change 
and the impact of the share buyback, the Board is of the 
opinion that the Group as a whole and Imperial Brands PLC 
have adequate resources to meet operational needs for a 
period of 12 months from the date of approval of the financial 
statements and, therefore, concludes that it is appropriate to 
prepare the financial statements on a going concern basis. 
Read more on  
page 52.
Principal risks and uncertainties
The processes and related reporting described in the Principal 
Risks and Uncertainties section on pages 42 to 53 enable the 
Audit Committee to review and monitor the effectiveness of 
our risk management and internal control systems and 
provide assurance to the Board, in accordance with the 
recommendations of the Code.
Read more on  
pages 42 to 53. 
Fair, balanced and understandable
The Directors confirm that they consider, taken as a whole, 
this Annual Report and Financial Statements are fair, 
balanced and understandable and provide the information 
necessary for shareholders to assess the Company’s position, 
performance, business model and strategy.
Read more on  
page 112. 
Modern Slavery Statement
In compliance with the UK Modern Slavery Act, every year since 
2016, Imperial Brands submits its Modern Slavery Statement, 
where we outline our commitments for the upcoming year. 
You can read our 2023 Modern Slavery Statement on our 
website. As part of these commitments, together with 
Slave-Free Alliance, of which Imperial Brands is a founding 
member, we developed a modern slavery toolkit to help our 
colleagues to enhance their knowledge about modern slavery, 
identify its key indicators and characteristics, respond 
appropriately to potential victims, and escalate and report 
any concerns. In 2023, we created a Modern Slavery Local 
Champions Community to ensure our local champions had 
all the support they needed, and we updated our Modern 
Slavery Manufacturing Standard.
Read more on  
page 73.
Imperial Brands PLC | Annual Report and Accounts 2024
www.imperialbrandsplc.com
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103

2023
2024
GOVERNANCE PEOPLE, GOVERNANCE & SUSTAINABILITY COMMITTEE
REPORT OF THE PEOPLE, GOVERNANCE 
& SUSTAINABILITY COMMITTEE
REGULAR ATTENDEES AT PEOPLE, 
GOVERNANCE & SUSTAINABILITY COMMITTEE 
MEETINGS DURING FY24
Information on Committee members and their 
attendance at meetings is on page 90. Other regular 
attendees during the year (by invitation and where 
appropriate) included:
•	 Chief Executive Officer
•	 Chief Financial Officer
•	 Chief People and Culture Officer
•	 Global ESG Director
•	 Director of Internal Audit
•	 Deputy Group General Counsel – Legal Compliance
DEAR SHAREHOLDER,
I am pleased to introduce this year’s report for the recently 
expanded People, Governance & Sustainability Committee.
An area of key focus for the Committee has continued to 
be people and succession topics, notably executive and 
non-executive succession planning and overseeing 
management’s implementation of the operating model 
transformation. Executive succession plans were reviewed 
over the year, covering Imperial’s leadership team and 
emerging talent within the organisation.
In FY24 we reviewed the activities of the Board and 
its Committees and agreed that the remit for the People 
& Governance Committee be expanded to include oversight of 
ESG and E&C matters (including any appropriate ESG-related 
performance objectives for Executive Director remuneration), 
employee concerns and speak-up programmes and the integrity 
of Imperial’s non-financial reporting (in tandem with the Audit 
Committee). With an expanded role, it was felt the Committee’s 
name should be changed to People, Governance & Sustainability 
to better reflect its additional activities.
With the Committee’s remit broadening to include sustainability 
matters, it received reports on ethical misconduct and 
non-compliance, and ESG performance against our 
“People and Planet” strategic aims. It reviewed the updated 
Code of Conduct, including its launch and communications 
plan, and recommended the approval of the Code to the Board. 
The Committee further considered the proposed process for 
the external auditor’s limited assurance exercise over 
Imperial’s sustainability reporting and metrics.
We welcomed Julie Hamilton to the Committee when she 
joined the Board on 31 January 2024.
Looking ahead to 2025, the Committee’s focus will remain 
on succession, the Group’s initiatives on talent, diversity 
and inclusion and oversight of the transformation of our 
operating model.
It is further planned that the Committee will build on its 
review of sustainability matters and non-financial reporting, 
working with the Executive-level Group ESG and Group Ethics 
& Compliance Committees to oversee these activities.
Thérèse Esperdy
Chair of the People, Governance & Sustainability 
Committee
ROLE OF THE PEOPLE, GOVERNANCE & 
SUSTAINABILITY COMMITTEE
The People, Governance & Sustainability Committee provides 
oversight of the Company’s people and culture policies and 
practices to ensure they align with the Group’s values, strategy, 
performance and risk management framework. It keeps 
succession plans for the Board and the Executive Leadership 
Team under review. The Committee monitors the management 
and mitigation of key environmental, social & governance (ESG) 
and ethics and compliance (E&C) risks as well as the Group’s 
ESG and E&C performance.
STRUCTURE AND CONTENT  
OF THE PEOPLE, GOVERNANCE & 
SUSTAINABILITY COMMITTEE REPORT
Committee Chair introduction
104
Committee activities in 2023/24
105
Sustainability
106
Succession planning
106
Employee engagement
106
AGM and reappointment of Directors
107
Board evaluation
107
The Committee’s full terms of reference can  
be found at imperialbrandsplc.com/board
The skills and experience of our Board  
are outlined on pages 92 to 95.
PEOPLE, 
GOVERNANCE & 
SUSTAINABILITY 
COMMITTEE’S 
ACTIVITIES 2023/24 
A summary of topics covered by the 
People, Governance & Sustainability 
Committee in its meetings during the 
financial year is provided below.
July 2024
•	 Review of the updated Code of Conduct 
and roll out, and its recommendation 
to the Board for approval
April 2024
•	 Operating model transformation update
•	 Diversity, Equity & Inclusion deep dive – 
including Parker Review targets and progress
•	 Talent programme review
•	 Executive succession
•	 Proposed expansion to remit of  
People & Governance Committee
•	 Ethics & compliance reporting update
•	 Quarterly ESG report
•	 Non-financial reporting assurance and 
approach for 2024 Annual Report and Accounts
•	 Updates to the UK Corporate Governance Code
•	 Proposal for 2024 evaluation of the Board and 
its Committees
September 2024
•	 Executive succession, including external talent mapping
•	 Executive Leadership Team performance review
•	 Review of Non-Executive Directors’ skills, tenure, 
time commitment and independence in proposing 
for re-election
November 2023
•	 Results of the Employee Experience survey
•	 Update on a Non-Executive Director search
•	 Composition, rotation and succession 
planning for Board Committees
•	 Board training programme for FY24
•	 Non-Executive Director induction 
programme review
Imperial Brands PLC | Annual Report and Accounts 2024
www.imperialbrandsplc.com
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105

ACTIVITIES DURING THE YEAR
Sustainability
During the year, the Committee agreed to expand its 
responsibilities to include monitoring of the Group’s ESG 
and E&C programmes, supported by the Executive-level 
Group Ethics & Compliance and Group ESG Committees. 
The Committee received ESG and E&C updates from 
management, using a reporting framework of the Group’s 
sustainability strategy pillars and Code of Conduct categories. 
The Committee held a deep dive on the updated Code of 
Conduct, including the Code’s roll-out programme across 
different regions and businesses and its alignment to our 
strategy, behaviours and Group policies.
Non-financial reporting assurance
The expanded remit of the Committee includes review of 
non-financial materials intended for disclosure or publication 
and their associated assurance, including the Modern 
Slavery Act statement and ESG section of the Annual Report. 
During the year, the Committee reviewed assurance processes 
for Imperial’s non-financial reporting, including proposals to 
strengthen readiness for the upcoming Corporate 
Sustainability Reporting Directive (CSRD).
Succession planning
Executive
The Committee reviewed succession planning scenarios 
for Executive Directors and the Executive Leadership 
Team over the short, medium and long term. These scenarios 
considered skills and capabilities needed to undertake these 
roles and implement Imperial’s strategy and operating 
model transformation.
As part of these activities, the Committee undertook a talent 
mapping exercise of external candidates for Executive roles 
and identified areas of focus and coaching for internal 
candidates as part of the succession pathway.
Underpinning Executive succession planning was a review 
of the Group’s talent model, which considered the pipeline 
for potential leaders across different management grades 
and programmes to identify and develop future leaders 
within the organisation.
Non-Executive
During the year the Committee remained active in its 
consideration of NED succession, reviewing the tenure, 
skills, experience and diversity of existing Board members 
and succession plans for the chairs and membership of the 
Committees. Following these reviews, the Committee agreed 
that Ngozi Edozien would move from the Audit to the 
Remuneration Committee and that Julie Hamilton would join 
the Remuneration Committee.
For the process that led to Julie Hamilton's Board appointment, 
external search consultancy Lygon Group was appointed. 
Lygon Group is a signatory to the Executive Search Firms’ 
Voluntary Code of Conduct and had no other connection 
with the Company or its Directors during the year. Lygon 
provided a long list of candidates who were considered 
against an agreed role profile and balance from a diversity 
and inclusion perspective. The Committee, Chief Executive 
and Chief Financial Officer interviewed short-listed candidates, 
with references obtained prior to recommendation for 
appointment to the Board.
The Committee concluded that Julie Hamilton would be a 
strong addition as a Non-Executive Director given her deep 
knowledge of delivering commercial change in multinational 
consumer businesses. Julie joined the Board following the 
conclusion of the AGM in January 2024.
Employee engagement
As part of the Board’s employee engagement programme, 
every Non-Executive Director, individually and working 
together as the People, Governance & Sustainability Committee, 
has responsibility for workforce engagement. This is considered 
to be effective as it allows every Board member to participate 
rather than channelling engagement through a single Director 
and insights are heard collectively. The Committee reviews 
the mechanism for employee engagement and its effectiveness 
on an annual basis as part of the Committee evaluation.
In 2024, employee engagement sessions were aligned with 
the themes of the Board’s agenda for the year – intended to 
better inform the Board’s discussions and decision-making. 
Directors met with a broad cross-section of our workforce, 
including colleagues from our Finance function, our Bristol 
offices, the Central & Eastern Europe cluster in Prague and 
NGP business in Liverpool. Members of the Remuneration 
Committee met colleagues from different businesses and 
locations to understand views on reward. Participants shared 
their insights on Imperial’s organisational transformation, 
strategy, market challenges and regulatory developments. 
Feedback and themes from each session were discussed 
by the Board at its subsequent meetings.
As part of its annual evaluation, the Committee concluded 
that the employee engagement programme remained 
effective and was appropriate for Imperial, given its structure 
and business model. The evaluation asked that consideration 
be given to different formats for the programme in 2025.
Diversity
The Committee continued to appraise appointments to the 
Board from the perspective of its commitment to diversity, 
including with respect to gender and ethnicity, in its 
composition and succession plans. The proportion of women 
on the Board at 30 September 2024 was 45%, with the same 
proportion of women in our Executive Leadership Team. 
Female representation on the Board thus exceeds the UK 
Listing Rules and the FTSE Women Leaders Review diversity 
benchmark target of 40%, and we also meet the UK Listing 
Rules and FTSE Women Leaders Review target for at least 
one senior Board position (in our case both the Chair and 
the Senior Independent Director) to be held by a woman. 
The Board has two Directors who identify as being from an 
ethnic minority background, meeting the Parker Review’s 
current recommendation of at least one Director. One member 
of our Executive Leadership Team identifies as being from 
an ethnic minority background.
During the year, the Committee monitored progress against 
Imperial’s diversity, equity and inclusion ambition and 
five-year strategy, including work undertaken by management 
to support progression of under-represented groups and 
reviewing the Parker Review objective for companies to set 
targets for ethnic minority representation. The Committee 
considered employee data to inform priority areas for policy 
and practice improvement, notably on ethnicity. Information 
on Board and executive management diversity is on page 91.
Independence
The independence of NEDs is reviewed and confirmed annually 
by the Committee. In accordance with the provisions of the 
UK Corporate Governance Code, the Chair was considered 
independent at the time of appointment to the Board and role, 
and the Board considers all other NEDs to be independent, 
including Julie Hamilton who joined Imperial Brands 
during the year.
GOVERNANCE PEOPLE, GOVERNANCE & SUSTAINABILITY COMMITTEE continued
Conflicts of interest
The Company’s Articles of Association allow the Board 
to authorise potential conflicts of interest as they arise and 
to impose such limits as appropriate. During the year, 
the Board approved a Board Conflicts of Interest policy 
which sets out guidance and process for the identification 
and approval of conflicts of interest. This and the register 
of Directors’ commitments maintained by the Company 
Secretary informs the Committee’s assessment of a  
Non-Executive Director’s independence when proposing 
a Director for election or re-election to the Board.
Time commitment and outside appointments
Each NED is expected to commit sufficient time to the Board 
and the Company. Time commitments for Directors are 
reviewed by the Committee on a regular basis, including ahead 
of recommendation for appointment to the Board, on changes 
in role (joining additional Committees or taking on further 
responsibility) and prior to approving external appointments.
If any Director wishes to take on an additional external 
appointment, they are required to seek permission from the 
Board. The Board will take into consideration the additional 
time commitments, independence and any potential conflicts 
of interest in relation to the Directors’ current roles and 
responsibilities before any permission is given. During the 
year, the Board approved the appointments of Ngozi Edozien 
as a non-executive director of Unilever Nigeria plc, Bob Kunze-
Concewitz as a non-executive director of Carlsberg A/S and 
Diane de Saint Victor as a member of the Global Center for Risk 
and Innovation - Industry Europe Board, having concluded 
that each would continue to have sufficient time to dedicate 
to their role at Imperial.
AGM and reappointment of Directors
With the exception of Diane de Saint Victor, all Directors are 
being submitted by the Company for re-election at the 2025 
Annual General Meeting. Prior to making recommendations 
to the Board for election/re-election, the Committee undertook 
an assessment of each Director, including performance and, for 
each NED, their continued independence and time commitment.
Director induction
Upon appointment, all Directors receive a comprehensive 
induction, tailored to their individual skills and experience 
and the Committees they will join. In January 2024, 
Julie Hamilton was appointed as an independent Non-Executive 
Director to the Board. She undertook a formal induction, 
including one-to-one meetings with our Executive Leadership 
Team, business and functional leaders, internal and external 
auditors and a visit to our US operations in Greensboro. 
Julie further participated in an induction programme which 
covered our Audit and Remuneration Committees and attended 
meetings of both Committees as an observer prior to formally 
joining the Remuneration Committee.
Feedback is sought from Directors undertaking their induction 
programme and in the Committee’s evaluation to ensure the 
programme is effective.
Board training
Beyond initial induction, Directors receive ongoing training 
and development during the year. This includes sessions during 
Board visits, such as the Board’s visit to our Innovation Centre in 
Liverpool where members learned first-hand about our product 
development process. Training is also delivered through targeted 
“NEDucation” sessions with external and internal subject matter 
experts. During 2024, NEDucation sessions were given by 
external legal counsel on developments in non-financial 
reporting regulations, by the external auditors on the use of AI 
in audit and by Imperial’s Group Science and Regulatory Affairs 
team on the science of harm reduction in NGP.
Review of the People, Governance  
& Sustainability Committee
For its 2024 evaluation, the Committee undertook an internally 
facilitated review using an anonymised online questionnaire. 
The evaluation confirmed that the Committee was operating 
effectively, with positive feedback on people and culture topics. 
It was agreed that executive succession planning would remain 
an area of focus for 2025, including consideration of talent, 
capability and the broader diversity agenda. The broad remit 
of the Committee’s agenda was noted and it was agreed that 
a watching brief would be kept on the discharge of the 
Committee’s expanded sustainability responsibilities.
BOARD EVALUATION
An evaluation of the Board, its Committees, the Chair and 
individual Directors is undertaken on an annual basis.
Actions from the 2023 Board review
The Board undertook an externally facilitated review, with the 
outcomes and agreed actions being focused on by the Board 
throughout the year. Progress against these actions include:
2023 Action
Actions taken during the year
Board agenda and 
focus
Co-ordination across 
the Board and its 
Committees to ensure 
that strategic and 
operational priorities 
are linked
•	 The Chair, CEO, Committee Chairs 
and Company Secretary reviewed 
the forward agendas for each forum 
to ensure key topics were covered
•	 The remit of the People 
& Governance Committee 
was expanded to include 
sustainability matters
Adding value and 
optimising challenge
Meeting structure and 
exploring different 
styles of discussion to 
allow Board members 
to bring their 
experience to the 
decision-making 
process
•	 The forward Board calendar 
was refreshed, including cadence 
and structure, to optimise Board 
members’ time commitment 
and the reporting cycle
•	 Different formats for discussions 
were utilised during the year, 
including NED-only breakfasts 
and informal Board events 
with management
Strategy
Optimising the 
methods for engaging 
the Board on the 
development of the 
next five-year strategy
•	 Holding a series of strategy 
“building block” sessions 
throughout the year on key 
elements of a future strategy
•	 1:1 interviews with each NED 
were held to explore potential 
strategic themes and check in 
on discussions to date
2024 Board review
An internally facilitated Board review was held in 2024,  
led by the Chair and Company Secretary. The Chair’s 
performance review was led by the Senior Independent 
Director and a review of the CEO’s performance was led by 
the Chair. In addition, the Chair held one-to-one meetings 
with each NED which covered their individual performance.
Feedback from the review was consolidated and presented 
to the Board. The review concluded that the Board and its 
Committees continued to operate effectively, with the right 
balance of skills, experience and diversity to oversee the 
Group’s strategy. Several actions were highlighted to further 
enhance the Board’s effectiveness during 2025, including 
further refinement of meeting and agenda logistics to create 
more space for reflection, continued oversight of the ongoing 
development of the risk management and controls programme 
and consideration of how to pull the different “strands” of the 
next five-year strategy together. 
Imperial Brands PLC | Annual Report and Accounts 2024
www.imperialbrandsplc.com
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107

GOVERNANCE AUDIT COMMITTEE
AUDIT  
COMMITTEE
DEAR SHAREHOLDER
During the year the Audit Committee has provided assurance 
over the integrity of the Group’s financial statements and related 
announcements, providing a high level of scrutiny over 
judgements made by management in key accounting matters, 
particularly at the year-end. The Committee also supported 
the Board at year-end with the assessment of the Company’s 
Annual Report as being fair, balanced and understandable.
The Company’s risk management and internal control 
framework has undergone a series of enhancements to 
the way it operates, and this has been a key area of focus 
for the Committee during the year as it supports the 
Board with the Group’s wider risk management agenda.
The Committee received updates from regional finance 
directors during the year, as well as across central functions. 
Time was also spent with members of the Head Office Central 
Finance team, providing Committee members a much-valued 
opportunity to hear first-hand about life at Imperial from a 
broad cross-section of employees as well as gaining an insight 
on their views of the Company and, amongst other things, 
personal ambitions.
The Internal Audit function and the Company’s external 
auditor are critical relationships overseen by the Committee; 
ensuring the independence and objectivity of the external 
auditor is a key matter for the Committee. The Committee has 
regular private meetings separately with both internal and 
external audit across the year.
The area of non-financial reporting will be very much in focus, 
and the Committee’s interaction with other Board Committees 
as the levels of assurance required around this critical area 
continue to expand. Similarly, risk will remain a critical focus, 
particularly as we prepare for implementation of the UK 
Corporate Governance Code 2024 and, looking forward, where 
we can provide assurance around material internal controls.
The Company will have a new external audit partner next 
year, as part of the mandatory rotation, and I will be keen to 
maintain the open and productive level of engagement I have 
enjoyed with the incumbent, to whom I would like to express 
my thanks for the strong and constructive challenge provided 
during their tenure.
The following pages provide further insight into the range of 
activities and deliberations of the Audit Committee during the 
financial year.
Jon Stanton
Chair of the Audit Committee
COMMITTEE MEMBERS AND OTHER REGULAR 
ATTENDEES AT AUDIT COMMITTEE MEETINGS 
DURING FY24
Information on Committee members and 
their attendance at meetings is on page 90. 
Other regular attendees during the year  
(by invitation and where appropriate) included:
•	 Board Chair
•	 Chief Executive Officer
•	 Chief Financial Officer
•	 Company Secretary
•	 Global Finance Director
•	 Director of Internal Audit
•	 Deputy Company Secretary, as Secretary  
to the Audit Committee
•	 Group Financial Controller
•	 Global Tax Director
•	 Representatives from EY, our external auditor
STRUCTURE AND CONTENT OF THE AUDIT 
COMMITTEE REPORT
Audit Committee Chair introduction
108
Role of the Audit Committee 
109
About the Audit Committee
109
Audit Committee’s activities 
110
Significant financial reporting judgements
111
Governance, risk management  
and internal control
113
Internal audit
113
External audit
113
The Committee’s full terms of reference can  
be found at imperialbrandsplc.com/board
The insight on the following pages into the range of activities 
and deliberations of the Audit Committee during the financial 
year is supported by a fuller list of key matters considered by the 
Audit Committee set out on pages 110 to 112.
ROLE OF THE AUDIT COMMITTEE
The Audit Committee assists the Board in fulfilling its corporate 
governance responsibilities relating to financial and narrative 
reporting and controls. This includes oversight of the Group’s 
internal control systems, risk management process and 
framework, the Group Internal Audit department and the 
external audit.
It also involves ensuring the integrity of the Group’s financial 
statements and related announcements.
This report sets out how the Audit Committee has discharged 
its duties in accordance with the UK Corporate Governance Code 
2018 (the Code) for the year ended 30 September 2024, and details 
the key matters considered and findings during the year.
KEY RESPONSIBILITIES
In line with the authority delegated by the Board,  
the Audit Committee:
•	 Reviews and challenges the critical management 
judgements and estimates which underpin the financial 
statements, drawing on the views of the external auditor 
in making an informed assessment, particularly in relation 
to each of the key matters detailed on pages 111 to 112
•	 Maintains appropriate oversight over the work and 
effectiveness of Group Internal Audit, including confirming 
it is appropriately resourced, reviewing its audit findings 
and monitoring management’s responses
•	 Monitors and evaluates the effectiveness of Imperial’s 
risk management and internal control systems, 
including obtaining assurance that controls are 
operating effectively and are evidenced as such through, 
for example, the internal self-certification exercise and 
subsequent internal audit testing
•	 Reviews the adequacy and security of the Company’s 
procedures for detecting fraud, and its systems and 
controls for preventing bribery
•	 Scrutinises the independence, approach, objectivity, 
effectiveness, compliance and remuneration of the 
external auditor
•	 Assesses the going concern status and medium-term 
viability of the Group
•	 Assists the Board in confirming that, taken as a whole, 
the Annual Report is fair, balanced and understandable, 
and provides the information necessary for shareholders 
to assess the Company’s position, performance, business 
model and strategy (see page 112)
ABOUT THE AUDIT COMMITTEE
Membership 
Membership and attendance of the Committee  
can be found on page 90. 
Biographical details of the current members of the Audit 
Committee are set out on pages 92 to 95. Members of the 
Audit Committee are appointed by the Board following 
recommendation by the People, Governance & Sustainability 
Committee. Ngozi Edozien stepped down as a member of the 
Audit Committee during the year following her appointment 
as a member of the Remuneration Committee.
In addition to the members of the Committee, other regular 
attendees during FY24 can be found on page 108.
Governance
The Audit Committee consists entirely of independent 
Non-Executive Directors as defined by the Code. The Audit 
Committee chair, and both Alan Johnson and Andrew Gilchrist 
meet the Code’s standard of having recent and relevant financial 
experience and also have competence in accounting and/or 
auditing. The Board is satisfied that the Committee as a whole 
has the required competence relevant to the sector in which 
the Company operates, supported by the FMCG experience 
of Sue Clark, Andrew Gilchrist and Alan Johnson.
The Audit Committee’s terms of reference state it must meet 
at least three times a year. The quorum for meetings is two.
At each meeting, both the Director of Group Internal Audit 
and EY had the opportunity to meet with the Audit Committee 
without management present.
The Audit Committee is authorised to seek external legal advice 
and other independent professional advice as it sees fit.
Audit Committee evaluation
An internal evaluation of the Board and Committees 
was undertaken in 2024. Further information on the 
process undertaken can be found within the People, 
Governance & Sustainability Committee report, on page 107.
The evaluation found members to believe the Audit Committee 
functions well and maintains a constructive and healthy 
relationship with the external auditor. Risk and internal 
control remain focus areas for the Committee, particularly 
as we prepare for implementation of the UK Corporate 
Governance Code 2024 and the Committee’s role supporting 
the Board attesting the Group’s material internal controls in 
the coming years.
Imperial Brands PLC | Annual Report and Accounts 2024
www.imperialbrandsplc.com
108
109

AUDIT COMMITTEE’S 
ACTIVITIES 2023/24 
GOVERNANCE AUDIT COMMITTEE continued
A summary of the topics covered by 
the Audit Committee in its meetings 
during the financial year is provided 
below. In addition to the matters listed, 
the Committee also held private review 
meetings, separately, with internal and 
external audit, as well as engaged members 
of management as required for deep dives 
where issues required greater scrutiny.
April/May 2024
•	 Review of HY24 Results, including going concern 
and accounting estimates and judgements
•	 HY24 attestations
•	 Recommended half-year reporting to the Board
•	 Distributable reserves and interim dividend review
•	 Update on alternative performance measures (APMs)
•	 Regional Finance Review
•	 External Audit HY24 Review Report
•	 Group Treasury update, including risk management
•	 Insurance Update
•	 Internal control and risk management update
•	 Audit/Non-Audit Services and Independence review
2023
2024
January 2024
•	 Finance update
•	 Finance Transformation update
•	 External audit effectiveness review
•	 Regional Finance Review
•	 Tax review including strategy confirmation
•	 Group Internal Audit update
•	 FY24 audit plan update
•	 Non-audit services pre-concurrence review
•	 Internal control and risk management update
•	 Ethics and compliance report
•	 “Meet the Committee” lunch session with 
Group Finance teams 
•	 Updates to the UK Corporate Governance Code
September 2024
•	 FY24 Financial results and audit overview 
and accounting estimates and judgements 
initial review
•	 Audit/Non-Audit Services review
•	 Distributable Reserves overview and 
dividend review
•	 External Audit FY24 Update Report
•	 Compliance Review
•	 Group Internal Audit update, including FY25 
plan and approval of Charter
•	 Cybersecurity report
•	 Internal control and risk management update
•	 Fraud and Financial whistleblowing review
•	 Committee evaluation and independence 
review of Audit Committee members
November 2023
•	 FY23 Financial results and audit overview 
and accounting estimates and judgements 
update and recommendations to the Board
•	 Recommended final dividend to the Board
•	 Audit/Non-Audit Services 
and Independence review
•	 Recommended reappointment 
of external auditor to the Board
•	 Financial controls self-certification  
and FY23 attestations update
•	 Group Internal Audit annual review
•	 Pensions review
•	 Update on FY24 Audit Committee planner
•	 Confirmed audit/non-audit service fees
•	 Internal controls and risk management
•	 Recommended preliminary announcement 
and Annual Report and Accounts to Board, 
including the Audit Committee report and 
risk management disclosure
SIGNIFICANT FINANCIAL  
REPORTING JUDGEMENTS
The Audit Committee considered the appropriateness of the following areas of significant judgement, complexity or estimation 
in connection with the FY24 financial statements:
Matter considered
How the Committee addressed this
Goodwill and intangible asset impairment reviews
(See note 12 to the financial statements for further information)
Goodwill and intangible assets form a major part of the Group’s 
balance sheet, and their current valuations must be supported 
by future prospects. Additional internal validation was prepared 
in respect of long-term market prospects, facilitating three-year 
modelling and taking account of updates to the near and 
medium-term business planning process.
The Audit Committee also considered detailed reporting 
from, and held discussions with, the external auditor.
Following these reviews the Audit Committee concluded that 
there is significant headroom above the valuation of goodwill.
The Audit Committee concluded that there was no requirement 
to impair goodwill and intangibles and that the disclosure of 
sensitivities was appropriate and on this basis the Committee 
approved the note disclosure in the financial statements.
Taxation
(See notes 8 and 23 to the financial statements 
for further information)
The Group is subject to taxation in a number of international 
jurisdictions, requiring significant management judgement 
in relation to effective tax rates, tax compliance and the 
reasonableness of tax provisions, which could materially 
affect the Group’s reported results.
The Group is subject to periodic challenges by local tax 
authorities on a range of matters and there are uncertain 
tax positions in relation mainly to three principal matters: 
German branch capital structure; German transfer pricing; 
and a French tax authority challenge in respect of an 
intra-Group disposal.
The Audit Committee received a detailed update from management 
at each Committee meeting on the status of ongoing enquiries and 
tax audits with local authorities; the Group’s effective tax rate for 
the current year; recognition of material assets, including deferred 
tax assets; and the level of provision for known and potential 
liabilities, including the third-party counsel received in developing 
estimates. In addition, the Audit Committee discussed material 
positions with the external auditor in support of developing an 
independent perspective on the positions presented.
The Audit Committee received specific progress reports in 
connection with: the recognition of the Maltese tax credits;  
ongoing French tax litigation; a German tax authority audit into 
debt and equity allocation to branches; and transfer pricing on 
financing. In addition, following the conclusion in prior years of 
transfer pricing audits (excluding financing), including settlement 
on UK, German and French transfer pricing audits, ongoing mutual 
agreement procedures impacting provisions and reporting disclosures 
were further discussed. The Audit Committee continued to consider 
the appropriateness of items treated as adjusting and concluded 
that the items satisfied tax adjusting item criteria on the basis 
of materiality and nature.
The Audit Committee reviewed the status of each material 
tax judgement, including a range of possible outcomes, 
noted that independent third-party support had been obtained 
for each judgement and agreed that the level of tax provisions 
and disclosures was appropriate.
Litigation matters and competition investigations
The Group is exposed to litigation matters arising from 
claimants seeking remedies from the Company or its 
subsidiary companies. A small number of claims alleging 
smoking-related health effects remain, as well as NGP-related 
product litigation in the US only. A claim arising from specific 
US legislation (Helms Burton) remains ongoing, one element 
of the US state settlement agreements remains unresolved, 
employment related claims arising from a number of legacy 
disputes are ongoing and the Group faces one ESG related 
claim (see notes 25 and 30). Three decisions by national 
Competition Authorities in the EU are under appeal and 
judgments of the national courts are awaited by the Group.
The Audit Committee considered reports from the Group’s lawyers 
which confirmed that the Group continues to have meritorious 
defences to a number of actual and threatened legal proceedings.
The Audit Committee concluded that risks in respect of these actual 
and threatened legal proceedings and litigation matters otherwise 
covered in this report, along with any proceedings appealing 
competition authority decisions, are appropriately disclosed or 
provided for in the Group’s Annual Report and Accounts.
Imperial Brands PLC | Annual Report and Accounts 2024
www.imperialbrandsplc.com
110
111

GOVERNANCE AUDIT COMMITTEE continued
Matter considered
How the Committee addressed this
Going concern and viability statement
The Directors are required to consider whether it is 
appropriate to prepare the financial statements on a going 
concern basis and explain how they have assessed the 
prospects of the Company over a longer period, particularly 
in the context of uncertainty in the external environment. 
Management performed a comprehensive series of stress 
tests to confirm that the going concern basis and viability 
statement remain appropriate. These tests are described in 
the going concern statement on page 52. The tests involved 
the stress testing of the resilience of the Group to certain 
changes in trading conditions that may come about as a 
result of the global economic environment, as well as 
realisation of other key risks, including climate change 
and the impact of the share buyback.
The Audit Committee reviewed these tests on operating cash flows, 
the ongoing resilience of demand and supply, disruption to global 
supply chains and the impact of the war in Ukraine on the business. 
The Audit Committee noted the Group’s ability to raise funds, 
with significant oversubscription to the Group’s debt financing 
offers, even in challenging markets.
Together, these points allowed the Audit Committee to form an 
opinion as to the ability of the Group to remain a going concern 
for a period of 12 months from the date of approval of the financial 
statements, and make its recommendation to the Board. The Audit 
Committee determined this was appropriate given the Group’s 
cash flow resilience and strong access to funding markets 
when required, and also noted that it was in line with 
statutory requirements.
The Audit Committee also considered management’s view of 
the Group’s ability to remain viable, for the agreed three-year 
period, following the forecast realisation of a number of key risks, 
including the possible impacts of climate change, and concluded 
that it is appropriate to sign off the Group’s viability statement.
Revenue recognition
There is a risk that revenue could be overstated through 
the inclusion of sales which are not in compliance with 
the Group’s revenue recognition policy.
Discussions were held with management and the external auditor 
which satisfied the Audit Committee that the Group’s criteria for 
revenue recognition continued to be appropriate and that the 
central monitoring of trade weight at period ends ensured any 
material breaches to the Group’s revenue recognition policy 
would be both detected and reported to the Audit Committee 
and, where applicable, disclosed externally.
The Audit Committee is satisfied that the Group’s policy was 
operating effectively. No breaches were found during the year.
Fair, balanced and understandable
The Board is required to state that the Group’s external 
reporting is fair, balanced and understandable. The Audit 
Committee is requested by the Board to provide advice to 
support the assertion.
The Audit Committee received a report from management 
summarising the processes that had been undertaken to ensure that 
the Group’s external reporting is fair, balanced and understandable. 
This included, but was not limited to, the following: (i) a full 
document review by the Disclosure Committee, including ensuring 
no undue reporting of good news and material information is given 
due prominence; (ii) engagement of a cross-functional group of 
internal and external subject matter experts and content owners 
in the preparation and review of materials, including the ELT, 
Group Corporate Communications, Group Finance, Group Internal 
Audit, Group Legal, Investor Relations, ESG team and Company 
Secretariat; (iii) input and advice from appropriate external 
advisers, including the Company’s brokers, legal advisers, and 
external audit challenge and scrutiny; (iv) regular research to 
identify emerging practice and guidance from relevant regulatory 
bodies; and (v) regular meetings involving the key contributors to 
the document, during which specific consideration was given to 
the fair, balanced and understandable assertion.
During the year the Audit Committee has continued its review of 
the use of APMs, including ensuring the appropriate balance of 
reported and adjusted measures in the Annual Report, which 
included the addition of “Distribution gross profit”, and the removal, 
as proposed, of three APMs adopted for FY23 only, relating to the 
disposal of the Russia business. After consideration of the Annual 
Report against these criteria the Audit Committee recommended to 
the Board, which accepted the recommendation, that taken as a 
whole the Annual Report is fair, balanced and understandable and 
provides the information necessary for shareholders to assess the 
Company’s position, performance, business model and strategy.
GOVERNANCE, RISK MANAGEMENT  
AND INTERNAL CONTROL
Assessing and managing the risks faced by the Group is 
fundamental to achieving our strategic objectives, 
safeguarding our stakeholders’ interests and protecting the 
Group from reputational or legal challenges. This is reflected 
in our risk management framework, which ensures significant 
risks are identified, managed and monitored.
The Board has responsibility for the oversight of the Group’s 
internal control systems, risk management process and 
framework. The Board delegates to the Audit Committee 
the detailed risk assessment review and assurance over 
the operation of the risk management framework.
The Group’s risk management approach is described in the 
Principal Risks and Uncertainties section on pages 42 to 45 
and is designed to manage, rather than eliminate, the significant 
risks the Group may face. Consequently, our internal controls 
can only provide reasonable, and not absolute, assurance 
over our principal risks.
During the year the Board considered the Group’s “bottom-up” 
risk assessment, which included consideration of both current 
and emerging risks and issues as discussed in the Principal 
Risks and Uncertainties section on pages 42 to 53.
MONITORING THE EFFECTIVENESS  
OF RISK MANAGEMENT
The Audit Committee is responsible for oversight of the 
ongoing effectiveness of the Company’s approach to risk 
management as approved by the Board.
The Board and Audit Committee received regular updates 
throughout the year on the continued development of the 
Group’s internal control systems, risk management process 
and framework, as well as on the results of risk assessments 
and internal control effectiveness assessments.
The Board and Audit Committee have been informed of, 
and looked at, all significant whistleblowing reports and reported 
frauds in the year, including financial, and are comfortable that 
none of these gave rise to evidence of systemic non-compliance 
with relevant laws and regulations.
The Audit Committee receives presentations from the 
Executive on their respective functions. This direct dialogue 
with the Audit Committee provides further assurance to the 
Audit Committee regarding the effective management of 
significant risks to the Group.
Reporting provided to the Audit Committee enables the review 
and monitoring of the effectiveness of our risk management 
and internal control systems. The Audit Committee has 
considered and confirmed to the Board that this is in accordance 
with the recommendations of the Code and the FRC Guidance 
on Risk Management, Internal Control and Related Financial 
and Business Reporting and that such systems were in place 
throughout the year and up to the date of the approval of the 
financial statements.
INTERNAL AUDIT
Group Internal Audit (GIA) is responsible for providing objective 
assurance on the adequacy and effectiveness of the risk 
management and internal controls framework.
During the year GIA performed a risk-based audit programme 
aligned to the Group’s strategic priorities, resulting in relevant 
recommendations and insights to further strengthen the 
Group’s control framework.
The Audit Committee reviewed key reports from GIA at each 
Audit Committee meeting to monitor the effectiveness of 
the control framework and considered the effectiveness 
and results of the audits undertaken by GIA, and monitored 
management responses to the audit matters raised.
The Audit Committee also met independently with the 
Director of Internal Audit to discuss additional insights.
The Audit Committee reviews the effectiveness of GIA 
routinely through post-audit surveys and KPI reporting, 
and monitors progress on GIA’s own strategic priorities 
through updates provided.
The Audit Committee also reviewed and approved the FY25 
GIA plan, including the scope, risk coverage and resourcing 
model to deliver it.
EXTERNAL AUDIT
The Audit Committee is responsible for oversight of EY as 
the Group’s external auditor, agreeing its audit strategy 
and related work plan, as well as approving its fees. At the 
Committee’s January 2024 meeting, EY set out its external 
audit plan for the year, which continued to build on its previous 
experience, EY’s continued focus on audit quality and the 
feedback it received from management, the Board and the 
Audit Committee. EY provided the Audit Committee with an 
overview of its evolving audit strategy, tailored to the Group, 
including its audit risk assessment, Group audit materiality 
and scope, and the key areas of its proposed audit approach.
The Audit Committee considered the external auditor’s feedback, 
management letter and half year review. EY also provided 
feedback to relevant Group and local management in a 
number of debrief sessions and audit close meetings.
The Audit Engagement Letter detailing the provision of statutory 
audit and half year review services in respect of FY24 was 
considered and approved in a prior year.
The Audit Committee has had regular private meetings with 
EY and is satisfied that EY has been given full access and 
complete transparency by management throughout the year.
Imperial Brands PLC | Annual Report and Accounts 2024
www.imperialbrandsplc.com
112
113

GOVERNANCE AUDIT COMMITTEE continued
Independence of our external auditor
As part of the continual requirement to ensure the independence 
and objectivity of EY as our external auditor, the Audit 
Committee maintains and regularly reviews our Auditor 
Independence Policy (AIP). This policy, which provides clear 
definitions of services that the external auditor may and may 
not provide as determined by the FRC’s Revised Ethical 
Standard published in December 2019, can be found on our 
website at www.imperialbrandsplc.com.
Our AIP requires that the Group Audit Partner rotates after a 
maximum of five years. Our FY24 Annual Report and Accounts 
represents the fifth year for Marcus Butler, our signing Audit 
Partner. Accordingly, a new Group Audit Partner, Kath Barrow, 
has been identified for the coming years (subject to the 
reappointment of EY by shareholders at our AGM).
Our AIP states that EY may only provide non-audit services 
where those services do not conflict with its independence. 
It also establishes a formal authorisation process, including 
tendering for individual non-audit services expected to 
generate fees in excess of £100,000, and prior approval by the 
Audit Committee for allowable non-audit work that EY may 
perform. Non-audit services are also documented as part of EY’s 
pre-concurrence processes under the International Ethics 
Standards Board for Accountants (IESBA) Code. Guidelines 
for the recruitment of employees or former employees of EY, 
and for the recruitment of our employees by EY, are contained 
in the AIP.
During the year EY undertook limited non-audit work, all 
of which was required by law for the auditor to undertake  
and/or assurance or attestation-related. This non-audit work 
was awarded to EY due to its knowledge of the Group and it 
being deemed best placed to provide effectively the services 
required. In the current year, non-audit fees were 11% (2023: 5%) 
of total audit-related fees (see note 4). EY did not undertake 
any advisory or consultancy work for the Group. Following the 
auditor independence reviews during the year, the Audit 
Committee concluded that the level of non-audit fees is 
appropriate in the light of the above activities and the Audit 
Committee does not believe that the objectivity of the external 
audit has been impaired as a result of this non-audit work.
To ensure compliance with the AIP, during the year the Audit 
Committee carried out four auditor independence reviews, 
including consideration of the remuneration received by EY 
for audit services, audit-related services and non-audit work. 
The Audit Committee also considered reports by both 
management and EY, which did not raise any concerns in 
respect of EY’s independence, and confirmed that EY maintains 
appropriate internal safeguards to ensure its independence 
and objectivity. The outcome of these reviews was that 
performance of the relevant non-audit work by EY was in 
compliance with the policy and was the most cost-effective 
way of conducting our business. No conflicts of interest were 
found to exist between such audit and non-audit work. 
The Audit Committee therefore confirmed that the Company 
and Group continue to receive an independent audit service.
AUDIT FEES
In the current year audit fees were £10.5 million 
(2023: £10.1 million) (see note 4).
AUDIT QUALITY
The Board and Audit Committee place great importance on 
ensuring that the Group receives a high-standard and effective 
external audit and any recommendation to re-appoint the 
auditor is based on continuing satisfactory performance. 
The key tool in assessing the performance of our external auditor 
is an audit effectiveness questionnaire. The questionnaire covers 
audit scope, planning, quality and delivery, challenge and 
communication, and independence, and is completed by 
members of the Audit Committee, Logista’s Audit Committee 
and senior managers and finance executives from across the 
Group. Responses indicated that EY had delivered a high-quality 
and effective audit, with no pervasive Group-wide concerns 
identified. Based on its consideration of the responses, 
together with its own ongoing assessment, for example through 
the quality of EY’s reports to the Audit Committee and the 
Committee’s interaction with the Group Audit Partner, the 
Audit Committee remains satisfied with the efficiency and 
effectiveness of the audit.
The FRC Audit Quality review team also carried out a review 
of EY’s audit of our consolidated financial statements for 2023 
as part of their routine review process. The Audit Committee 
has received a full copy of the findings and recognises that 
there were no significant findings resulting from the review 
and that a number of areas of good practice were highlighted. 
The Committee also noted that the FRC rated the majority 
of audits carried out by EY as requiring no or only limited 
improvements, with none requiring significant improvement.
Audit tender
The external audit was last tendered in 2019. EY was awarded 
the audit in February 2019, with a 1 October 2019 start date. 
The next time the audit will be tendered will likely be in 2029, 
as required by regulation. The Audit Committee continues to 
review the independence and the quality of the external audit 
to assess whether a tender should be undertaken in advance 
of the regulatory requirement. The Committee's current view 
is that the current proposed timing is in the best interests of 
shareholders since, with the upcoming rotation of the external 
audit partner, the Group will receive fresh challenge from a 
new lead auditor, while continuing to benefit from an effective 
and efficient audit. The Company is in compliance with the 
requirements of the Statutory Audit Services for Large 
Companies Market Investigation (Mandatory Use of 
Competitive Tender Processes and Audit Committee 
Responsibilities) Order 2014.
The Audit Committee recommended to the Board that EY 
should be reappointed as external auditor at the next AGM.
STATEMENT OF AUDITORS’ RESPONSIBILITIES
EY is responsible for forming an independent opinion on the 
financial statements of the Group as a whole and on the 
financial statements of Imperial Brands PLC as presented by 
the Directors. In addition, it also reports on other elements of 
the Annual Report as required by legislation or regulation and 
reports its opinion to members. Further details of EY’s 
opinions start on page 135.
DEAR SHAREHOLDER
On behalf of the Board, I am pleased to present the Directors’ 
Remuneration Report for the financial year ended 
30 September 2024. Our Report shows how the Policy has been 
implemented during FY24 and implementation for FY25.
Shareholders approved our Directors’ Remuneration Policy at 
the 2024 AGM with a vote of 95.51%. On behalf of the 
Committee I would again like to thank our shareholders and 
wider stakeholders for their engagement and support during 
the process.
PERFORMANCE CONTEXT
FY24 was the fourth year of the Company’s five-year strategy 
launched in 2021. During that period Imperial Brands has been 
transformed into a demonstrably stronger business, delivering 
returns to shareholders over this period of 78.7%. Investment 
in consumer capabilities, simplified and more efficient 
operations, and a transformed performance culture, have 
translated into strong financial results and capital returns to 
shareholders.
2024 marked another year of strong operational and financial 
delivery. Aggregate weighted market share grew across our 
five priority markets in line with the Group’s strategic 
objective while achieving strong pricing and net revenue 
growth. In next generation products, net revenue increased 
26% at constant currency with growth across all regions and 
categories to build scale and improve gross margins. This 
supported full year adjusted operating profit growth and cash 
generation in line with the Group’s medium-term guidance. 
The Company’s disciplined approach to capital allocation over 
the past three years has underpinned investment in the 
business, a strong and efficient balance sheet and a track 
record of capital returns with three-year cumulative returns of 
£6 billion including share buybacks and dividends. Total 
shareholder return since the strategy was launched in 
January 2021 was 78.7% as of 30 September 2024, significantly 
outperforming the FTSE 100 market, up 42.7% as at the same 
date.
The Board looks forward to continuing its work on the next 
phase of the strategy in the coming months.
TOTAL SHAREHOLDER RETURN PERFORMANCE 
SINCE FIVE-YEAR STRATEGY LAUNCHED1
ANNUAL STATEMENT FROM 
REMUNERATION COMMITTEE CHAIR 
Committee focus in 2024
•	 Ensuring remuneration continues to support the 
Group’s strategy and performance metrics operate as 
intended
•	 Attraction and retention of high-performing 
individuals in a competitive global marketplace
•	 Remuneration and terms for new members of the 
Executive Leadership Team
•	 Review of wider workforce reward considerations
Looking ahead to 2025
•	 Ensure remuneration continues to support delivery of 
the final year of the Group’s existing five-year strategy 
and alignment with the next strategic phase
•	 Review wider workforce reward strategy to ensure 
alignment with strategy, purpose, values and overall 
people strategies
•	 Retention and incentivisation of our international 
Executive Leadership Team
•	 Impact of forthcoming EU Pay Transparency 
regulations on remuneration
Key sections of this report are as follows:
Annual Statement
115
Remuneration at a glance
118
Summary of Directors’ Remuneration Policy and 
implementation in FY25
119
Annual Report on Remuneration 
120
Remuneration earned for FY24
120
Determination of FY24 Annual Bonus and LTIP
121
Executive share ownership and Directors’ interests
123
Comparison with employees’ remuneration
125
CEO pay ratio
126
Remuneration Committee membership and duties
128
GOVERNANCE REMUNERATION REPORT
0
40
80
120
160
200
2021
2022
2023
2024
1.	 Shows value of £100 invested in the Company from the launch of our five year 
strategy up to financial year end 30 September 2024.
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115

IMPLEMENTATION FOR FY25
The annual salary review is effective from 1 October 2024. 
Salary increases awarded to employees for FY25 will typically 
range from 2% to 7% across the markets we operate in 
(excluding higher increases made in countries experiencing 
hyperinflation). Our budgeted average increase for the UK 
workforce is 3.4% for FY25.
In setting the salary for the Executive Directors, the 
Committee took into consideration the approach taken for 
colleagues, performance and contribution, and the impact 
on total remuneration.
After careful consideration, the Committee decided to award a 
salary increase of 3.4% to both Stefan and Lukas, aligned to our 
average UK workforce increase. The increases reflect the 
strong performance and contribution from both our Executive 
Directors during the year. Stefan’s new salary is £1,447,637 pa 
and Lukas’ new salary is £816,413 pa.
The Committee considers carefully the measures and targets 
for FY25 across both the Annual Bonus and LTIP, and has 
sought to ensure a set of metrics that balance key financial 
measures, continued growth in NGP and commitment to our 
long-term sustainability goals, recognising that we continue to 
operate in an uncertain and challenging macroeconomic and 
geopolitical environment.
The Annual Bonus performance metrics for FY25 will be: 
organic adjusted operating profit at constant currency (40% 
weighting), market share growth (15% weighting), cash 
conversion (15% weighting), ESG/NGP consumer health (10% 
weighting) and individual/strategic objectives (20% weighting).
The FY25 LTIP will be granted in February 2025. The measures 
for the FY25 award will be: organic adjusted EPS growth at 
constant currency (weighting 40%), relative TSR (weighting 20%), 
return on invested capital (weighting 15%), cumulative free cash 
flow measure (weighting 15%), and ESG climate change 
(weighting 10%).
FY25 is the last year of our five-year strategy. In the coming 
months the Board will therefore be developing and approving 
the plan for the next strategic phase. For the forthcoming FY25 
award, in order to allow targets to be aligned to our new strategy, 
these will be set following finalisation of the strategic plans. 
We will be announcing our strategy for the next five years on 
26 March 2025 and that LTIP targets for the FY25 award will be 
published on our website shortly thereafter.
CHAIR FEES
The Committee reviewed and approved a 3.4% fee increase for 
the Company Chair. Thérèse Esperdy’s fee will be £686,866 pa 
from 1 October 2024.
WORKFORCE ENGAGEMENT DURING THE YEAR
The Committee was directly involved in the Board’s employee 
engagement programme which is described in more detail on 
pages 101 and 106. Our employee engagement sessions are a 
valuable way of having open conversations on the themes of 
the Board’s agenda for the year, which have included 
Imperial’s organisational transformation, our strategy, market 
challenges, and regulatory developments. As we have done in 
previous years, we also specifically explored the topic of 
reward, hearing participants’ views on a range of reward 
topics covering the alignment of performance and reward, 
executive pay principles, rewarding ethical and responsible 
behaviours, DEI and ESG in reward and the approach taken in 
locations where there are ongoing social and economic 
challenges. I have been encouraged by, and appreciate, the 
continued level of openness, engagement and interest shown 
by our colleagues in these regular sessions and would like to 
thank them for their valued contribution.
CONCLUSION
As Imperial Brands enters the final year of our current 
strategy, we are proud of the progress we have made and the 
value created for our stakeholders. As we look to develop the 
next phase of our strategy, the Committee will continue to 
monitor the effectiveness of our policy in retaining and 
incentivising a world-class Executive Leadership Team.
Finally, I should like to thank my fellow Committee members 
for their support throughout the year and to welcome Julie 
Hamilton who joined the Committee from 1 October 2024.
Should you have any questions or feedback, please get in 
touch with me at RemcoChair@impbrands.com. We hope that 
you will support the Annual Report on Remuneration at our 
AGM.
Sue Clark
Chair of the Remuneration Committee
GOVERNANCE REMUNERATION REPORT continued
SUPPORTING OUR COLLEAGUES
While there continues to be macroeconomic volatility across 
the globe, during FY24 we did see a slowing down of the 
inflationary environment. The Committee has continued to 
monitor the impact of a landscape that remains very 
challenging on our workforce in certain locations, with a 
number of targeted actions taken in FY24 to support our 
colleagues in these countries.
Annual salary budgets for FY25 have been determined taking 
both wage and price inflation into account. Across the 
countries we operate in, this year salary increases will 
typically range from 2% to 7% (excluding higher increases 
made in countries experiencing hyperinflation), with average 
increases in the UK at 3.4% for FY25.
REMUNERATION OUTCOMES FOR FY24
Annual Bonus plan
The FY24 Annual Bonus was based on stretching financial 
measures with 40% based on adjusted operating profit, 15% on 
adjusted operating cash conversion, 15% on market share, and 
10% on NGP/consumer health (NGP net revenue). Strategic 
objectives formed the remaining 20% of the bonus.
Adjusted operating profit grew 4.6%, driven primarily by an 
improved profitability in tobacco and NGP and growth in 
Distribution. Working capital improvements contributed to an 
adjusted operating cash conversion of 100%. Our cash flow 
position has supported the business in maintaining 
investment and shareholder returns. Our aggregate market 
share in our priority markets was +5bps higher than FY23, 
with four out of our five priority markets having grown with 
strong pricing continuing to support our financial delivery.
NGP net revenue delivered strong growth of +26.4%, driven by 
growth across all categories and geographies with the US 
region back to growth.
The cash conversion and market share targets were met in 
full, while NGP net revenue and adjusted operating profit 
targets were achieved in part.
The Executive Directors performed exceptionally well against 
specific and quantifiable strategic objectives. For Stefan 
Bomhard, achievements included strong progress in building 
a sustainable NGP business and outperformance of targets in 
all global markets including in Europe and AAACE; successful 
launch of the Zone brand in the US; continuing company 
transformation including improved global processes and 
digital strategies; and progressing the strategic plan 
preparation for FY26-30. Lukas Paravicini’s achievements 
against objectives included significant progress in driving 
working capital reductions, delivery of effective risk 
adjustment funding and continuing company transformation 
through developing our internal finance talent and business 
resilience and productivity.
In aggregate, as a percentage of maximum, Stefan received a 
bonus of 83.8% and Lukas received a bonus of 83.8%. Further 
details on performance measures and achievements against 
targets are shown on page 121. Stefan Bomhard has met his 
shareholding guideline in full and therefore the Committee 
determined 25% of his bonus will be deferred into Imperial 
Brands shares for three years. For Lukas Paravicini, 50% of his 
bonus will be deferred for three years.
The Committee believes this outcome reflects fairly the 
performance of the business during the year. No discretion has 
been applied by the Committee.
Long-Term Incentive Plan
The LTIP awards made in February 2022 were subject to EPS 
(40%), net debt/EBITDA (20%), ROIC (20%), and TSR (20%) 
performance conditions.
The Committee considered the performance outturns against 
the targets set.
As a Committee we believe it is appropriate to exercise 
judgement in certain circumstances, to ensure that 
performance metrics operate as originally intended and 
deliver out-turns that are fair to both shareholders and 
management. In line with the original terms of the award, the 
Committee considers potential adjustments in respect of 
significant events that could not have been anticipated at the 
time the targets were set and which have a distorting impact 
on out-turns. The intention is to ensure that vesting outcomes 
reflect genuine underlying business performance.
The UK Mini Budget on 23 September 2022 significantly 
disrupted foreign currency markets, impacting the year-end 
valuation of intangible assets as at 30 September, which are 
determined on a spot price basis. For a short number of days, 
the £:EUR and £:$ rates fell sharply and subsequently recovered. 
This unforeseen volatility event had a very significant impact 
on ROIC due to the proximity of timing to our September year 
end, negatively impacting the ROIC measure. The Committee 
therefore determined that it would be appropriate to measure 
ROIC based on average FX rate in the calculation of the out-turn. 
This also aligns to the methodology under our financial gearing 
covenants which allow for the use of average FX rates where the 
impact of extreme events has a distorting impact on spot rate 
calculations. The impact of this decision was to increase vesting 
for the ROIC element from 0% to 13.0%, out of an overall weighting 
of 20% of the award. The Committee is satisfied that this partial 
vesting is a fair reflection of performance over the period.
Overall three-year average ROIC was 19.13% which was an 
improvement of over 100 basis points (on both the spot and 
average FX basis) versus the prior three-year average out-turn, 
reflecting Imperial Brands strong performance against this 
measure.
In line with the Committee’s approach since the 
announcement of the share buyback programme and 
consistent with best practice, the Committee excluded the 
benefit of the share buyback on vesting of the EPS element. 
This methodology resulted in a reduction in EPS used for the 
LTIP calculation versus our reported actual EPS.
Further adjustments were made to exclude the impact of 
certain acquisitions and disposals during the period, including 
the Logista and US OND acquisitions and disposal of our 
Russian operations. The approach taken was in line with the 
Committee’s agreed principles of consideration of acquisitions 
and disposals on a case-by-case basis, to ensure out-turns are 
a fair reflection of performance and strategy delivery to date.
The treatment of cash flows, which has an impact on net debt, 
was aligned to our auditor approved policy on the adjustment 
of certain material, non-recurring items, which in this case 
related to inherited, historic tax litigations. Further details of 
all adjustments and methodology are provided on page 122.
The EPS elements vested at 28.6% out of 40% weighting, and 
the net debt/EBITDA vested at 12.9% out of the 20% weighting.
Under the TSR element, Imperial was ranked 2/24 against the 
FMCG peer group, therefore this element vested in full.
The Committee confirmed that 74.5% of the overall maximum 
award will vest. The Committee is satisfied that the overall 
vesting fairly reflects the Company’s performance during the 
three-year period and the wider experience of our stakeholders.
Imperial Brands PLC | Annual Report and Accounts 2024
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117

Stefan Bomhard
Lukas Paravicini
Fixed pay
Annual Bonus
LTIP
21%
18%
31%
26%
48%
56%
62.7%
100.0%
100.0%
86.7%
100.0%
100.0%
83.8%
83.8%
71.6%
64.6%
65.0%
100.0%
74.5%
GOVERNANCE REMUNERATION REPORT continued
SUMMARY OF DIRECTORS’ REMUNERATION POLICY AND IMPLEMENTATION IN FY25
Our Directors’ Remuneration Policy was approved by shareholders at our AGM held on 31 January 2024 with a vote of 95.51%. 
The below summarises the policy and how we intend to implement pay arrangements for FY25. A full version of the policy 
can be found on pages 147 to 153 of our Annual Report and Accounts 2023 available on the Company website.
Element
Implementation for FY25
Salary
Increases generally effective from 1 October.
Set considering Company and individual performance, role 
and responsibility changes, peer market data and general 
increases for wider workforce.
Base salary as at 
Oct 23
Oct 24 base 
increase %
Base salary as at 
Oct 24
Stefan Bomhard
£1,400,036
3.4%
£1,447,637
Lukas Paravicini
£789,568
3.4%
£816,413
Increases for the workforce typically ranged from 2% to 7%, with 
average increases for the UK workforce at 3.4%.
Pension
Provision in line with other employees.
The maximum pension contribution or allowance for Executive 
Directors will be aligned with the workforce (currently 14% of salary).
Benefits
Car (or cash allowance in lieu), health insurance, life 
insurance and income protection insurance. Other benefits 
may be provided on the basis they are also available to the 
wider workforce.
Implementation in line with policy.
Annual Bonus
Maximum opportunity: 200% of base salary.
Subject to performance measures to reflect Group KPIs.
50% deferred into an award of shares for three years, up 
until the minimum shareholding guideline of 300% of gross 
base salary has been met. Once met, the Committee may 
determine that a lower portion is deferred into shares 
(subject to a minimum deferral of 25%).
Malus and clawback provisions are in place.
Measures and weightings
Adjusted operating profit growth at constant currency
40%
Adjusted operating cash conversion
15%
Weighted market share growth
15%
ESG – Consumer health/NGP revenue
10%
Strategic/individual
20%
Underlying targets are commercially sensitive and will be fully 
disclosed in next year’s Annual Report
Long-Term Incentive Plan
Maximum opportunity: CEO: 350% of base salary, CFO 250% 
of base salary.
Performance period of three financial years.
Retention of net-of-tax number of vested LTIP award shares 
for two years post vesting.
Malus and clawback provisions are in place.
Measures and weightings
Adjusted EPS growth at constant currency
40%
Return on invested capital (ROIC)
15%
Cumulative free cash flow (CFCF)
15%
Relative TSR 
20%
ESG – Climate change
10%
FY25 is the last year of our five-year strategy and as such the 
three-year performance period for the FY25 award will extend 
beyond the current strategy. In order to align targets to our new 
strategy, these will be set following strategy announcement on 
26 March 2025. Targets will be published on the Company’s 
website.
Shareholding requirement
Expected to build a holding in the Company’s shares to a 
minimum value of 300% of base salary.
Requirement to hold shares after cessation of employment 
to the value of the shareholding guideline (or the existing 
shareholding if lower at the time) for a period of one year, 
with the requirement reducing to half the shareholding 
guideline for the second year.
Implementation in line with policy.
TIME HORIZONS FOR REMUNERATION
Year 1
Year 2
Year 3
Year 4
Year 5
Fixed pay
Annual Bonus plan
One-year performance 
Portion deferred into shares for three years
Long-Term Incentive Plan
Three-year performance period
Two-year holding period
REMUNERATION AT A GLANCE 
EXECUTIVE DIRECTORS’ VARIABLE REMUNERATION OUTCOMES FOR 2024
Maximum %
of bonus/
LTIP 
Out-turn as a % 
of maximum 
bonus/LTIP
% of weighting achieved 
Annual
Bonus 
Adjusted operating profit growth at constant currency
40%
25.1%
Adjusted operating cash conversion
15%
15.0%
Weighted market share growth
15%
15.0%
ESG – Consumer health/NGP revenue
10%
8.7%
Strategic/individual – Stefan Bomhard
20%
20.0%
Strategic/individual – Lukas Paravicini
20%
20.0%
Total
Stefan Bomhard
100%
83.8%
Lukas Paravicini
100%
83.8%
Long-Term 
Incentive 
Plan
Adjusted EPS growth at constant currency
40%
28.6%
Adjusted net debt/EBITDA
20%
12.9%
Return on invested capital (ROIC)
20%
13.0%
Relative TSR
20%
20.0%
Total
100%
74.5%
OUR EXECUTIVE PAY PRINCIPLES
•	 To attract and retain the very best global talent
•	 To reward executives well for maximising shareholder returns sustainably and delivering long-term quality growth that 
benefits all our stakeholders
•	 To motivate executives to consistently perform to the best of their ability
•	 To reinforce the behaviours that support our values
•	 To align executive reward with the experience of our shareholders through encouraging share ownership and an 
“ownership” mindset
•	 To balance restraint with fair reward for contribution, in the way we reward executives, as we do for the wider workforce
(£,000)
Stefan Bomhard
Lukas Paravicini
Base salary
£1,400
£790
Benefits and pension
£213
£113
Total fixed pay
£1,613
£903
Annual Bonus
£2,346
£1,323
LTIP1
£5,123
£2,051
Total remuneration
£9,082
£4,277
TOTAL SINGLE FIGURE IN 2024
2024 PERFORMANCE HIGHLIGHTS
ADJUSTED 
EPS  
+10.9%
NGP NET 
REVENUE 
+26.4%
£1.0BN 
SHARE 
BUYBACK IN 
2024
INCREASED 
DIVIDEND  
+4.5%
CASH 
CONVERSION 
OF 100%
ADJUSTED 
NET DEBT 
TO EBITDA 
OF 1.8X
1.	 The LTIP figure in the table includes the gain made under the Sharesave Plan during the year for Stefan Bomhard.
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119

GOVERNANCE REMUNERATION REPORT continued
Chair and Non-Executive Directors’ fees
Increases generally effective from 1 October.
Reimbursement of business-related 
expenses and reasonable benefits. An 
allowance may be paid when regular 
intercontinental travel is required.
With effect from 1 October 2024
Chair’s fee will increase from £664,280 to £686,866 pa.
The Board, excluding Non-Executive Directors, reviewed NED fees during the year, 
taking into account increasing time commitments and responsibilities of 
Non-Executive Directors, and ensuring that fees are at an appropriate level for a 
large, multinational company with a diverse and international board.
NED base fee will increase from £87,305 to £90,000 pa.
Senior Independent Director fee will increase from £28,500 to £30,000 and chairs 
of the Remuneration and Audit Committees’ fees will increase from £28,500 to 
£37,500 pa reflecting increased time commitment and responsibility.
Committee membership fees will increase from £5,500 to £10,000 pa and a 
membership fee will be introduced for the expanded People, Governance & 
Sustainability (PGS) Committee (Page 104 for further details on the PGS 
Committee).
ANNUAL REPORT ON REMUNERATION
The Annual Report on Remuneration has been split into the following sections:
1.	 The remuneration earned by our Directors for the financial year ended 30 September 2024
2.	Details of share awards granted, share interests held and historical CEO total single figure versus shareholder returns
3.	How Directors’ remuneration compares with employee pay including the CEO pay ratio, our relative spend on pay and current dilution
4.	Remuneration Committee membership and work undertaken during the year, details of advice received and consideration of 
shareholders’ views
1. REMUNERATION EARNED BY OUR DIRECTORS FOR THE FINANCIAL YEAR ENDED 30 SEPTEMBER 2024
Single Total Figure of Remuneration for each Director (Audited)
Executive Directors
Year
Salary £’000
Benefits 
£’0001
Pension 
£’0002
Total fixed pay
Annual Bonus 
£’0003
LTIP £’0004
Other £’0005
Total variable 
pay
Total pay
Stefan Bomhard
2024
1,400
17
196
1,613
2,346
5,117
6
7,469
9,082
2023
1,340
16
188
1,544
1,919
5,437
–
7,356
8,900
Lukas Paravicini
2024
790
2
111
903
1,323
2,051
–
3,374
4,277
2023
752
4
105
861
1,062
2,226
–
3,288
4,149
Total
2024
2,190
19
307
2,516
3,669
7,168
6
10,843
13,359
Total 
2023
2,092
20
293
2,405
2,981
7,663
–
10,644
13,049
1.	 Stefan Bomhard received an annual car allowance of £15,000. Lukas Paravicini received a company car; Stefan Bomhard received private medical insurance and Lukas 
Paravicini received a health cash plan.
2.	 Each individual received a cash supplement of 14% of salary in lieu of membership of the pension fund.
3.	 Annual Bonus for the year ended 30 September 2024. As the CEO has met his shareholding guideline, the Committee determined that 25% of his bonus earned for FY24 will 
be deferred into shares for three years. 50% of the CFO’s bonus for FY24 will be deferred into shares for three years.
4.	 LTIP represents the value of the FY22-24 LTIP awards with a performance period ended on 30 September 2024. As these awards do not vest until February 2025 they are 
based on a share price of £21.45, being the three-month average to 30 September 2024, and an estimate of dividend roll-up based on announced dividend payable on 
31 December 2024. Of the FY22-24 LTIP value shown, £868k and £348k relates to share price appreciation for Stefan Bomhard and Lukas Paravicini respectively. The LTIP 
value for FY23 has been restated to reflect the actual vesting value as at 15 February 2024.
5.	 For Stefan Bomhard “Other” represents the gain from the FY21 Sharesave which matured on 1 August 2024.
Non-Executive Directors
Fees £’000
Taxable benefits1
Total
2024
2023
2024
20232
2024
2023
Thérèse Esperdy
664
639
61
50
725
689
Sue Clark2
150
144
2
2
152
146
Diane de Saint Victor
93
89
2
3
95
92
Ngozi Edozien3
105
101
13
–
118
101
Andrew Gilchrist3
105
59
20
–
125
59
Alan Johnson
93
89
6
3
99
92
Bob Kunze-Concewitz
93
89
3
3
96
92
Julie Hamilton3, 4
67
–
19
–
86
–
Jon Stanton5
121
117
1
1
122
118
Total
1,491
1,327
127
62
1,618
1,389
1.	 Benefits in kind for Non-Executive Directors relate to the reimbursement of travelling expenses to meetings held at the Company’s registered office, and assistance 
towards tax advisory services for non-UK based Non-Executive Directors.
2.	 Includes payments in respect of Senior Independent Director of £28,500 and Chair of the Remuneration Committee fees of £28,500 pa respectively.
3.	 Ngozi Edozien and Andrew Gilchrist’s amounts include a payment of £12,000 (full year) and Julie Hamilton’s amount includes a payment of £7,000 (February to September) 
in respect of a non-European travel allowance in recognition of the extra time commitment required for travel.
4.	 Julie Hamilton was appointed to the Board on 31 January 2024.
5.	 Includes payment in respect of chair of the Audit Committee fees of £28,500 pa.
The aggregate remuneration of all Executive and Non-Executive Directors under salary, fees, benefits, cash supplements in lieu of 
pensions, Annual Bonus and LTIP was £14,977k (2023 restated: £14,438k).
No Director is eligible to participate in the closed defined benefit pension fund. Each Director eligible for membership of the 
defined contribution pension fund has opted to receive a cash supplement in lieu and therefore, no pension disclosure is required.
Determination of 2024 Annual Bonus (Audited)
The 2024 Annual Bonus was based on a scorecard of measures. Details of the measures, their weightings, targets and extent of 
achievement are set out in the table below.
Measure
Weighting
Cut-in
Target
Max
Achievement
Payout 
Adjusted operating profit at constant currency
40%
1.0%
4.5%
6.0%
4.6%
25.1%
Adjusted operating cash conversion
15%
90%
93%
100%
100.0%
15.0%
Weighted market share
15%
-3bps
+1bps
+5bps
+5bps
15.0%
Consumer health – NGP net revenue (£m)1
10%
283
311
347
335m
8.7%
Strategic/individual – Stefan Bomhard
20%
–
–
–
100%
20.0%
Strategic/individual – Lukas Paravicini 
20%
–
–
–
100%
20.0%
Total bonus Stefan Bomhard
100%
83.8% of max
Total bonus Lukas Paravicini 
100%
83.8% of max
1.	 At constant currency. 
The Committee set the following strategic goals for the Executive Directors:
Strategic/individual measures and targets
Performance assessment highlighting key achievements
Stefan Bomhard
•	 Build a sustainable NGP  
business (10%)
•	 Growth metrics achieved across all NGP categories and regions, delivering 
market leading performance
•	 Global NGP net revenue targets exceeded, with strong achievement in Europe 
and AAACE markets
•	 Exceeded total vape share target for FY24 in our largest vapour market (UK)
•	 Significant increase in heated tobacco sales versus FY23, including achievement 
of market share objectives in largest markets
•	 Successful launch of Zone, with net revenue and operating profit targets exceeded 
•	 Continue company and 
culture transformation 
(5%)
•	 Unify programme successfully launched in the UK and Ireland
•	 Sales force excellency programmes successfully implemented, including in the US 
•	 Enhancement of global processes and digital strategies with technology, Global 
Business Services and ERP delivered in line with budget 
•	 Meaningful progress made in DE&I KPIs
•	 Progress on next  
strategic plan preparation  
(FY26-30) (5%)
•	 Completion of 10-year strategic market development assessment and 
progression of the next phase of the strategic plan
•	 Acceleration options for next phase of NGP strategy developed in July 2024 
Total payout as a % of maximum bonus: 83.8%
Lukas Paravicini •	 Drive shareholder  
value (10%)
•	 Average working capital reduction of £180 million across Australia, USA, UK, 
Germany and Morocco achieved, significantly exceeding the target reduction 
•	 Global IT and Unify operating expenditure and capex delivered in line with targets 
•	 Cost of risk adjusted funding achieved below the maximum cost of funding target 
•	 Delivery of profitable NGP growth, with Group growth in line with target, and 
outperformance in our largest market (Europe)
•	 Continue company 
transformation (10%)
•	 Sustained strong Finance, IT (FIT) engagement against evolved operating model, 
with PL Index rising to 84% (+8pp vs FY23) 
•	 Completed the build of refreshed FIT leadership team to drive the business forward 
•	 FIT Business Partner impact on-market stakeholders strengthened with a 7+/10 
score in all areas
•	 Successfully rolled out Unify transformation initiative, with UK & Ireland go live 
of Unify on track 
•	 Improved productivity across FIT with 5% productivity gains vs FY21
•	 Improved business resilience and effective risk management framework in 
place, with Chief Information Security Officer (CISO) organisation and 
cybersecurity training performed 
Total payout as a % of maximum bonus: 83.8% 
Imperial Brands PLC | Annual Report and Accounts 2024
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121

GOVERNANCE REMUNERATION REPORT continued
Individual Annual Bonus payments:
Executive Directors
Total Annual Bonus £’000
Maximum
Actual1
Stefan Bomhard
£2,800
£2,346
Lukas Paravicini 
£1,579
£1,323
1.	 As the CEO has met his shareholding guideline, the Committee determined that only 25% of his bonus earned for FY24 will be deferred into shares for three years. 50% of 
the CFO’s bonus for FY24 will be deferred into shares for three years.
Long-Term Incentive Plan awards vesting (Audited)
Performance awards vesting in February 2025 are based on performance measured over the three-year period ended  
30 September 2024.
The Committee considers it appropriate to exercise judgement in certain circumstances to ensure that performance metrics 
operate as originally intended. The UK Mini Budget on 23 September 2022 significantly disrupted foreign currency markets, 
impacting the year-end valuation of intangible assets as at 30 September, which are determined on a spot price basis. For a short 
number of days, the £:EUR and £:$ rates fell sharply and subsequently recovered. This unforeseen volatility event had a very 
significant impact on ROIC due to the proximity of timing to our year end, negatively impacting the ROIC measure. The Committee 
therefore determined that it would be appropriate to measure ROIC based on an average FX rate in the calculation of the out-turn. 
This also aligns to the methodology under our financial gearing covenant which allow for the use of average FX rates where the 
impact of extreme events has a distorting impact on spot rate calculations.
In line with best practice, the methodology excludes the benefit of share buybacks on vesting of the EPS element. Further 
adjustments were made in line with our existing principles around case-by-case consideration of acquisitions and disposals, and 
the treatment of cash flows was aligned to our auditor-approved Alternative Performance Measures (APM) policy in relation to 
certain material, non-recurring items.
Measure
Weighting
Cut-in  
(25% vesting)
Target  
(60% vesting)
Maximum  
(100% vesting)
Actual 
performance
Percentage of 
award vesting
Adjusted EPS growth at constant currency 
(average annual growth)
40%
3.7%
4.6%
5.6%
4.9%
28.6%
Adjusted net debt/EBITDA (for FY24)
20%
1.46
1.37
1.28
1.36
12.9%
Return on invested capital (ROIC) (average annual)
20%
18.7%
19.1%
19.5%
19.13%
13.0%
Relative TSR (return over three financial years)
20%
Median
n/a
Upper quartile
2/24
20.0%
Achievement
74.5%
Adjusted EPS excludes the impact of share buybacks and associated financing costs.
Due to the impact of the UK Mini Budget on 23 September 2022, which significantly disrupted foreign currency markets and 
impacted the year-end valuation of intangible assets as at 30 September 2022 which are determined on a spot price basis, an 
average FX rate was used in the calculation of the out-turn. This aligns to the methodology under our financial gearing covenants 
which allow for the use of average FX rates where the impact of extreme events have a distorting impact on spot rate calculations. 
The impact of this decision was to increase vesting for the ROIC element from 0% to 13.0%, out of an overall weighting of 20% of the 
award.
In respect of acquisitions and disposals made during the period, the Committee applied its agreed principles of consideration on a 
case-by-case basis. The methodology applied adjusted out the impact of the disposal of the Russian operations and the US OND 
and Logista acquisitions from the EPS and net debt/EBITDA metrics.
An adjustment was made in respect of a cash outflow relating to inherited, historic tax litigations carried on the balance sheet. 
This was to align it to the treatment under our auditor approved Alternative Performance Measures (APM) policy in relation to 
distorting non-recurring items.
The TSR measure compared the Company’s performance against the following companies: Altria Group, Anheuser-Busch InBev, 
British American Tobacco, Brown-Forman, Carlsberg, Carnival, Clorox, Constellation Brands, Diageo, Heineken, Henkel, Japan 
Tobacco, Kimberly-Clark, Kirin Holdings, L’Oréal, Monster Beverage, Pernod Ricard, PepsiCo, Philip Morris International, Procter & 
Gamble, Reckitt Benckiser Group, Unicharm and Unilever PLC.
Vested awards are subject to a two-year holding period.
Payments for loss of office and payments to former Directors (Audited)
No payments to report.
2. DETAILS OF SHARE AWARDS GRANTED, SHARE INTERESTS HELD AND HISTORICAL CEO TOTAL SINGLE 
FIGURE VERSUS SHAREHOLDER RETURNS
Performance awards granted during the year (Audited)
When determining the Directors’ awards, the Committee took into account the prevailing share price performance over the year 
and the number of shares awarded as a result.
Date of grant
Share price1
Number of  
nil-cost options
Face value
Amount of  
base salary
End of performance period
Stefan Bomhard
15 February 2024
£18.92
258,991
£4,900,110
350%
30 September 2026
Lukas Paravicini
15 February 2024
£18.92
104,329
£1,973,905
250%
30 September 2026
1.	 Valued using the closing share price the trading day prior to grant. 
The targets for the above performance awards are as follows:
Measure
Weight
Minimum performance (25% vesting)
Maximum performance (100% vesting)
Cut-in
Max
Adjusted EPS growth at constant currency
40%
3.9%
5.8% or higher
Return on invested capital (ROIC) (average annual)
15%
19.1%
21.9% or higher 
Cumulative free cash flow (CFCF) (£m)
15%
5.9bn
7.5bn or higher
Relative TSR
20%
Median
Upper quartile
ESG – Scope 1 & 2 emissions reduction
5%
70%
75%
ESG – Energy reduction
5%
4.5%
7.5%
Adjusted EPS excludes the impact of share buybacks and associated financing costs.
The TSR comparator group comprises the following companies: Altria Group, Anheuser Busch InBev, British American Tobacco, 
Carlsberg B, Coca Cola Company, Constellation Brands, Diageo, Heineken, Japan Tobacco, Kimberly-Clark, Kirin Holdings, L’Oreal, 
Monster Beverage, Pernod Ricard, PepsiCo, Philip Morris International, Procter & Gamble, Reckitt, Unicharm, and Unilever.
Each measure operates independently and is capable of vesting regardless of the Company’s performance in respect of the other 
metrics. The Committee retains discretion to adjust up or down including to zero the number of shares that vest taking into account 
a number of factors including personal or corporate performance and circumstances that were unforeseen at the date of grant.
SHARE INTERESTS AND INCENTIVES (AUDITED)
Shares held at 
30 September 
2023
Shares held at earlier of 
30 September 2024 and 
leaving date
Dividends 
reinvested post 
year end
Conditional awards and options held at earlier of  
30 September 2024 and leaving date
Options 
exercised during 
the year
Owned 
outright1
Subject to a 
holding period
Owned 
outright
Awards 
unvested and 
subject to 
performance 
conditions
Awards 
unvested and 
subject to 
continued 
employment
Options 
unvested and 
subject to 
continued 
employment
Vested but not 
exercised
Executive Directors
Stefan Bomhard
134,955
244,772
201,688
627
746,511
158,517
581
– 
297,683
Lukas Paravicini
21,618
64,887
64,185
670
297,056
70,150
– 
– 
121,592
Non-Executive Directors 
Thérèse Esperdy2
61,729
61,861
– 
21
– 
–
– 
– 
– 
Sue Clark
8,040
8,628
– 
22
– 
–
– 
– 
– 
Diane de Saint Victor
625
6,737
–
68
–
–
–
–
–
Ngozi Edozien3
621
644
–
3
–
–
–
–
–
Andrew Gilchrist4
3,238
6,238
– 
0
– 
–
– 
– 
– 
Alan Johnson
984
1,061
–
0
–
–
–
–
–
Bob Kunze-Concewitz
50,974
50,974
–
0
–
–
–
–
–
Julie Hamilton5
0
500
– 
0
– 
–
– 
– 
– 
Jon Stanton 
3,260
3,402
– 
20
– 
–
– 
– 
– 
1.	 The number of shares owned outright includes those shares subject to a holding period.
2.	 Thérèse Esperdy’s shares are in the form of American Depositary Receipts.
3.	 Ngozi Edozien’s share amount of 644 includes 353 American Depositary Receipts.
4.	 Andrew Gilchrist’s shares are in the form of American Depositary Receipts.
5.	 Julie Hamilton was appointed to the Board on 31 January 2024. Julie’s shares are in the form of American Depositary Receipts.
6.	 There have been no changes in Director share figures reported in the table above, between 30 September 2024 and the date this report was signed, other than the dividend 
reinvestment post year end figures included in the table. 
Our middle market share price at the close of business on 30 September 2024, being the last trading day of the financial year, was 
£21.73 and the range of the middle market price during the year was £15.80 to £22.57.
Full details of the Directors’ share interests are available for inspection in the Register of Directors’ Interests at our registered office.
Imperial Brands PLC | Annual Report and Accounts 2024
www.imperialbrandsplc.com
122
123

30-Sep-24
30-Sep-23
30-Sep-22
30-Sep-21
30-Sep-20
30-Sep-19
30-Sep-18
30-Sep-17
30-Sep-16
30-Sep-15
30-Sep-14
Imperial Brands
FTSE 100 Return Index
Index value
60
80
100
120
140
160
180
200
GOVERNANCE REMUNERATION REPORT continued
EXECUTIVE SHAREHOLDINGS (AUDITED)
Shares held at 
start of year1
Shares held at 
end of year1, 2
Increase in 
shares held 
during year
Value of shares 
held at start of 
year3 £’000
Value of shares 
held at end of 
year4 £’000
Difference in 
value £’000
Shareholding 
required  
(% salary)
Current 
shareholding  
(% salary/fees)
Requirement  
met – pro  
rata basis5, 6
Requirement 
met – in full5, 6
Executive Directors
Stefan Bomhard5
134,955
328,786
193,831
2,250
7,145
4,895
300
510
Yes
Yes
Lukas Paravicini6
21,618
102,067
80,449
360
2,218
1,858
300
281
Yes
No
1.	 Shares held is inclusive of shares owned outright, those vested but subject to a holding period awarded, including shares awarded under the Deferred Share Bonus Plan 
being the deferred element of the Annual Bonus.
2.	 Or date of leaving if earlier.
3.	 Based on a share price of £16.67, being the closing price on 29 September 2023.
4.	 Based on a share price of £21.73, being the closing price on 30 September 2024.
5.	 Stefan Bomhard joined the Board on 1 July 2020 and has satisfied his obligation to build his shareholding to 300% of his salary within five years.
6.	 Lukas Paravicini joined the Board on 1 May 2021 and has five years to build to his shareholding requirement. 
REVIEW OF PAST PERFORMANCE
The chart below shows the value of £100 invested in the Company on 1 October 2014 compared with the value of £100 invested in 
the FTSE 100 Index for each of our financial year-ends to 30 September 2024. We have chosen the FTSE 100 Index as it provides the 
most appropriate and widely recognised index for benchmarking our corporate performance over a 10-year period.
Total shareholder return performance
CHANGE IN CHIEF EXECUTIVE OFFICER REMUNERATION
2024 
Stefan 
Bomhard
2023 
Stefan 
Bomhard
2022 
Stefan 
Bomhard
2021  
Stefan 
Bomhard
2020 
Stefan 
Bomhard
2020  
Joerg 
Biebernick
2020 
Dominic 
Brisby
2020  
Alison 
Cooper
2019  
Alison 
Cooper
2018  
Alison 
Cooper
2017  
Alison 
Cooper
2016  
Alison 
Cooper
2015  
Alison 
Cooper
Total remuneration 
£’000
9,082
8,900
5,432
3,421
1,104
963
943
448
2,137
3,935
4,657
5,404
3,637
Annual Bonus 
as a percentage 
of maximum
83.8
71.6
84
64.1
401
401
401
401
312
87
60
72
80
Shares vesting 
as a percentage 
of maximum
74.5
85
19.83
30.84
nil
nil
nil
nil
nil
20
44.4
45.7
15.8
1.	 48.4% was the formulaic out-turn; however, the Remuneration Committee accepted the CEO’s recommendation and used its discretion to reduce this to 40%.
2.	 51% was the formulaic out-turn; however, the Remuneration Committee used its discretion and reduced this to 31%.
3.	 Relates to vesting of Long-Term Incentive Plan (excluding Recruitment Award).
4.	 Relates to vesting of Recruitment Award based on performance criteria of former employer. 
3. HOW DIRECTORS’ REMUNERATION COMPARES WITH EMPLOYEES’ REMUNERATION
There is a strong alignment between how we approach pay for our Executive Directors and the wider workforce, with a focus on 
performance-related pay and similar performance metrics in our Annual Bonus and LTIP. Our reward packages are designed to 
attract, incentivise and retain the best talent, driven by market practice, skills and experience.
Executive Directors
UK employees
Increase in line with or below wider workforce
Salary
Average increase of 3.4% for FY25
Mix of financial/strategic measures, with a portion of 
bonus deferred into award over shares
Annual Bonus
Mix of financial/strategic measures  
100% paid in cash
Performance metrics measured over three years,  
with two-year holding period after vesting
LTIP
Performance metrics measured over three  
years. No holding period
14% cash or contributions into Company’s pension fund
Pension
The majority of UK employees receive a 
contribution of 14% of salary 
£250 per month and three-year savings period
Sharesave
£250 per month and three-year savings period
Consideration of colleagues’ views
Our colleagues are at the core of our business, and during the year the Board continued its employee engagement sessions which 
gave us an opportunity to hear feedback from colleagues on a variety of topics including our organisational transformation, 
strategy, market challenges and regulatory developments. We also explored the topic of reward, giving participants the 
opportunity to discuss how the Committee aligns executive reward with the approach to pay for all employees, and to understand 
their views on reward at Imperial Brands. This is the fourth year that the Board has held this reward session and the level of 
engagement was extremely high with a constructive discussion covering:
•	 The alignment of performance and reward, following the transformation undertaken in the last four years to a more inclusive 
and performance-based culture
•	 Our executive pay principles and how they are achieving their goals
•	 Aligning reward with our DEI and ESG agendas
•	 Encouraging and rewarding ethical and responsible behaviours
•	 Reward challenges in locations experiencing ongoing social and economic challenges
The Board continues its commitment to listening to colleagues and appreciates the opportunity this forum provides them with in 
understanding what is important to the Group’s employees and how their priorities evolve with each year of our employee 
engagement programme. These views are considered in decision-making and actions taken in the year.
We look forward to continuing our employee engagement session on reward in FY25 to ensure that we stay close to the evolving 
priorities of our diverse workforce.
Imperial Brands PLC | Annual Report and Accounts 2024
www.imperialbrandsplc.com
124
125

GOVERNANCE REMUNERATION REPORT continued
PERCENTAGE CHANGE IN BOARD REMUNERATION
The table below shows the percentage change in the salary, benefits and Annual Bonus for the Directors, between FY24 and FY23, 
as well as the disclosures for FY23, FY22, FY21 and FY20.
Year-on-year change in pay for Directors compared with UK employees 
2024
2023
2022
2021
2020
Salary 
(%)
Benefits 
(%)
Annual 
Bonus 
(%)
Salary 
(%)
Benefits 
(%)
Annual 
Bonus 
(%)
Salary 
(%)
Benefits 
(%)
Annual 
Bonus 
(%)
Salary 
(%)
Benefits 
(%)
Annual 
Bonus
(%)
Salary 
(%)
Benefits 
(%)
Annual 
Bonus
(%)
Executive 
Director
Stefan Bomhard
(from 1 Jul 20)
4.5
6.3
22.3
3.0
(5.9)
(12.2)
2.5
0.0
34.3
58.62   183.32
540.62
–
–
–
Lukas Paravicini
(from 1 May 21)
5.1
(50.0)
24.6
3.0
(73.3)
(11.9)
140.12
150.02
241.42
–
–
–
–
–
–
Non-
Executive 
Directors
Thérèse Esperdy
3.9
22.0
-
3.1
22.0
-
2.5
–
–
24.7 
(100)
– 
353.32
(41.3)
– 
Sue Clark
4.2
0.0
-
2.1
(50.0)
-
2.2
–
–
7.0 
(100)
– 
55.4
(50.0)
– 
Alan Johnson  
(from 1 Jan 21)
4.5
100.0
-
2.3
(40.0)
-
–
–
–
–
–
–
–
–
–
Andrew 
Gilchrist  
(from 1 Mar 23)
78.0
–
–
–
–
–
–
–
–
–
–
–
–
–
–
Bob Kunze-
Concewitz  
(from 1 Nov 20)
4.5
0.0
-
2.3
(40.0)
-
11.52
–
–
–
–
–
–
–
–
Jon Stanton
3.4
0.0
-
2.6
(50.0)
-
1.8
–
–
17.9 
(100)
– 
187.92    
0.0
– 
Ngozi Edozien 
(from 15 Nov 21)
4.0
-
-
16.12 (100.0)
-
–
–
–
–
–
–
–
–
–
Diane de Saint 
Victor  
(from 15 Nov 21)
4.5
(33.3)
-
15.62
(40.0)
-
–
–
–
–
–
–
–
–
–
Julie Hamilton 
(from 
31 January 
2024)
-
-
-
All UK 
employees
4.8
12.0
3.1
6.6
5.9
4.1
2.7
7.3
2.9
0.0 
2.4
7.9
6.69
(5.72)
32.44
1.	 A year-on-year comparison is not possible in the year that a Director joins the Board.
2.	 Increase reflects first full year.
CEO PAY RATIO
The table below shows the multiple of our CEO’s pay ratio to median, lower quartile and upper quartile pay in the UK. The 
calculations are based on methodology Option A as defined by the regulations and by calculating the pay and benefits of all UK 
employees on a full-time equivalent basis. Option A was chosen as it is the most robust approach. The CEO pay ratio is based on 
comparing the CEO’s pay to that of Imperial Brands’ UK-based employee population, a large proportion of whom are in sales roles. 
The Committee anticipates that the ratios are likely to be volatile over time, largely driven by the CEO’s incentive outcomes which 
are dependent on Group-wide results.
The pay levels shown for the percentiles reflect remuneration for the 12 months to 30 September 2024.
Financial year
Calculation methodology
P25 (lower quartile) x:1
P50 (median) x:1
P75 (upper quartile) x:1
2024
A
154.6
102.3
67.5
20231
A
156.6
116.0
72.0
2022
A
98.0
75.8
49.6
2021
A
60.7
48.4
31.1
2020
A
50.2
38.7
24.4
2019
A
53.0
36.5
22.0
Stefan Bomhard
P25 (lower quartile)
P50 (median)
P75 (upper quartile)
Total remuneration
£9,082,022
154.6
102.3
67.5
Base salary
£1,400,036
31.3
24.5
16.0
1.	 2023 CEO pay ratios have been updated to reflect the value of the updated 2023 CEO single figure which incorporates long-term incentives based on actual vesting, rather 
than the estimate used for the 2023 disclosure. 
The CEO total remuneration pay ratio has decreased across all percentiles, despite a small increase in CEO total remuneration. The 
decrease in pay ratio is driven largely by a lower LTIP vesting percentage compared to last year and by one-off payments made to 
certain employees in respect of the closure of the UK Defined Benefit pension plan, increasing the total remuneration figures for 
the P25, P50 and P75 comparison employees. The CEO base salary ratio has remained static.
The salary component for FY24 at each quartile is £44,688 (P25), £57,041 (P50) and £87,500 (P75). The equivalent total pay numbers 
are £58,762 (P25), £88,774 (P50) and £134,532 (P75).
The Committee is satisfied that the overall picture presented by the 2024 pay ratios is consistent with the reward policies for our 
UK employees. The Committee takes into account these ratios when making decisions around the Executive Director pay 
packages, and Imperial Brands takes seriously the need to ensure competitive pay packages across the organisation.
RELATIVE IMPORTANCE OF SPEND ON PAY
The table below shows the expenditure and percentage change in overall spend on employee remuneration, dividends and 
share buybacks.
£ million unless otherwise stated
2024
2023
Percentage 
change
Executive Directors’ total remuneration1, 2
13
13
-
Overall expenditure on pay2
923
882
4.6
Dividend paid in the year
1,299
1,312
(1.0)
Share buybacks in the year3
1,020
1,006
13.9
1.	 Executive Directors’ total remuneration is based on the total single figure for all Executive Directors and is included to provide a comparison between Executive Director 
and overall employee pay.
2.	 Excludes employer’s social security costs.
3.	 In FY24, expenditure includes £1.014 billion of share buybacks and £6 million of fees and stamp duty.
EMPLOYEE BENEFIT TRUSTS
Our policy remains to satisfy options and awards under our employee share plans either from market-purchased ordinary shares 
or ordinary shares held in treasury, distributed through our employee benefit trusts: the Imperial Tobacco Group PLC Employee 
and Executive Benefit Trust (the Executive Trust) and the Imperial Tobacco Group PLC 2001 Employee Benefit Trust (the 2001 
Trust) (together the Employee Benefit Trusts).
As at 30 September 2024, we held 68,289,137 ordinary shares in treasury which can be used to satisfy options and awards under our 
employee share plans either directly or by gifting them to the Employee Benefit Trusts.
Options and awards may also be satisfied by the issue of new ordinary shares.
Details of the ordinary shares held by the Employee Benefit Trusts are as follows:
Balance at 
01/10/2023
Acquired during 
year
Distributed 
during year
Balance at 
30/09/2024
Ordinary shares 
under award at 
30/09/2024
Surplus/(shortfall)
Executive Trust
1,393,103
2,000,000
(3,157,871)
235,232
9,275,996
(9,040,764)
2001 Trust
176,301
0
(176,301)
0
0
0
SHARE PLAN FLOW RATES
The rules of each of the Company’s share plans contain provisions limiting the grant of options and awards to shares representing 
no more than 10% of the issued share capital of the Company over a period of 10 years (or, in the case of options and awards 
granted under the LTIP and Deferred Share Bonus Plan, 5% of issued share capital over the same 10-year period). As at 
30 September 2024, an aggregate total of 1% of the Company’s issued share capital (including shares held in treasury) is subject to 
options and awards under our executive and all-employee share plans.
SUMMARY OF OPTIONS AND AWARDS GRANTED
Limit on awards
Cumulative options and awards granted as a percentage of 
issued share capital (including those held in treasury)
Options and awards granted during the year as a percentage of 
issued share capital (including those held in treasury)
10% in 10 years
3.3
0.5
5% in 5 years
2.2
0.5
5% in 10 years (executive plans)
2.7
0.4
EXTERNAL BOARD DIRECTORSHIPS
The Committee recognises that external non-executive directorships are beneficial for both the Executive Director concerned and 
the Company. Each serving Executive Director is restricted to one external non-executive directorship in a listed company and 
may not serve as the chair of a FTSE 100 company. At the discretion of the Board, Executive Directors are permitted to retain fees 
received in respect of any such non-executive directorship.
Stefan Bomhard is a non-executive director of Compass Group PLC and was permitted to retain the £99,575 fee received from this 
position in the financial year.
Imperial Brands PLC | Annual Report and Accounts 2024
www.imperialbrandsplc.com
126
127

EXECUTIVE DIRECTORS’ SERVICE AGREEMENTS
Executive Director
Date of contract
Expiry date
Compensation on termination following a 
change of control
Stefan Bomhard
31 January 2020
Terminable on 12 months’ notice
No provisions
Lukas Paravicini
11 April 2021
Terminable on 12 months’ notice
No provisions
1.	 Service agreement dated 31 January 2020 with a start date of 1 July 2020.
2.	 Service agreement dated 11 April 2021 with a start date of 1 May 2021.
Copies of Executive Directors’ service agreements are available to view at the Company’s registered office.
4. REMUNERATION COMMITTEE MEMBERSHIP AND DUTIES
The Board is ultimately accountable for executive remuneration, but has delegated this responsibility to the Committee, 
at least three of whose members are independent Non-Executive Directors. The Chair, who is a member of the Committee, 
was independent on appointment. We consider this independence fundamental in ensuring that Executive Directors’ and senior 
management’s remuneration is set by those who have no personal financial interest, other than as shareholders, in the 
matters discussed. To reinforce this independence, a standing item at each Committee meeting allows the members to meet 
without any Executive Director or other manager being present.
Biographical details of the current members of the Remuneration Committee are set out at pages 92 to 95. Members of the 
Committee are appointed by the Board following recommendation by the People, Governance & Sustainability Committee 
(formerly known as the People & Governance Committee).
The Committee considers its key responsibility as being to support the Company’s strategy and its short and long-term 
sustainable success. This is ensured by the adherence to our executive pay principles set out on page 118 and to the Directors’ 
Remuneration Policy which together set the right conditions for high-calibre executives to deliver and, further, to provide 
long-term benefits to all stakeholders. It also determines the specific remuneration package, including service agreements and 
pension arrangements, for the Chair, each Executive Director and our Executive Leadership Team. When setting the policy for 
Executive Director remuneration, the Committee reviews workforce remuneration and related policies to ensure the alignment of 
incentives and rewards across the Group.
The Committee’s other responsibilities include:
•	 Maintaining a competitive Remuneration Policy appropriate to the business environment of the countries in which we operate, 
thereby ensuring we can attract, retain and motivate high-calibre individuals throughout the business;
•	 Aligning Executive Directors’ and senior management’s remuneration with the interests of long-term shareholders and other 
stakeholders whilst ensuring that remuneration is fair but not excessive and reflects the contribution made;
•	 Setting measures and targets for the performance-related elements of variable pay;
•	 Oversight of our overall policy for employee remuneration, employment conditions and our employee share plans; and
•	 Ensuring appropriate independent advisers are appointed to provide advice and guidance to the Committee.
The Committee’s terms of reference are available on our website www.imperialbrandsplc.com
When carrying out its duties the Committee considers the Remuneration Policy and practices in the context of provision 40 of the 
UK Corporate Governance Code, as follows:
Clarity – The Remuneration Policy sets out clearly each element of remuneration limits in terms of quantum and the discretions 
the Committee can apply. The DRR sets out the arrangements clearly and transparently. Questions on the remuneration 
arrangements can be raised at the AGM and through our employee engagement programme.
Simplicity – The remuneration structure for our Executive Directors consists of fixed pay (base salary, pension and benefits), 
Annual Bonus and a Long-Term Incentive Plan. Our remuneration structures throughout the organisation are simple in nature and 
understood by employees.
Risk – A number of features within the Remuneration Policy exist to manage different kinds of risks; these include:
•	 Malus and clawback provisions operating across all discretionary incentive plans;
•	 Deferral of remuneration and holding periods;
•	 Remuneration Committee discretion to override formulaic out-turns to ensure incentive payouts reflect underlying business 
performance and shareholder experience;
•	 Limits on awards specified within the policy and plan rules; and
•	 Regular interaction with the Audit Committee.
Predictability – The Committee regularly reviews the performance of in-flight awards so it understands the likely outcomes.
Proportionality – The Committee is against rewarding poor performance and, therefore, a significant portion of remuneration is 
performance-based and dependent on delivering the Company’s strategy. Performance targets are based on a combination of 
measures to ensure there is no undue focus on a single measure.
Alignment – There is a clear progression of remuneration throughout the workforce with performance measures supporting the 
key performance indicators and the long-term sustainability of the business. The Committee reviews the Remuneration Policy, 
taking into account the feedback received from shareholders and the impact on the wider workforce.
Remuneration Committee meetings 2023/24
The Remuneration Committee met for three scheduled meetings during the year. Details of the main activities covered in the 
meetings are set out below.
Nov-23
Jun-24
Sep-24
Approval of Bonus (FY23) and LTIP (2021-2023) out-turns
Review of Executive Directors' remuneration dashboard
Review of CEO pay ratio and approval of DRR (FY23)
Approval of Bonus (FY24) and LTIP (2024-2026) targets and weightings
Discussion on workforce remuneration
Review of forecasts for in-flight Bonus and LTIP out-turns
Discussion of Bonus (FY25) and LTIP (2025-2027)
Approval of base salaries for Executive Leadership Team and Chair's fee
Review of the Committee's terms of reference
The Remuneration Committee members as at the November 2023 meeting were Sue Clark (Chair), Bob Kunze-Concewitz, Diane de 
Saint Victor and Jon Stanton with all attending the November meeting. Ngozi Edozien joined the Committee on 1 January 2024 
and all Committee members attended the June and September 2024 meetings. Other regular attendees include the CEO, Company 
Secretary, Chief People and Culture Officer, Global Reward Director and the Committee’s principal adviser. None of the individuals 
were present for any decisions relating to their own remuneration.
Remuneration Committee evaluation 2023/24
The Board and its Committees undertook an internally facilitated review of its effectiveness during FY24. The evaluation 
concluded that the Committee was performing effectively, with a good balance achieved between motivating the Executive and 
ensuring that shareholder interests were met. Areas of focus for FY25 include the format of meetings and deep dives on the 
forthcoming EU regulations on remuneration and gender pay comparisons across the Group.
Further information on the Board evaluation is on page 107.
Advice provided to the Remuneration Committee
Deloitte LLP was appointed as the independent adviser to the Committee throughout FY24. Deloitte was paid fees of £251,280 for 
its services during the year.
Deloitte is a member of the Remuneration Consultants Group and complies with its Code of Conduct which sets out guidelines 
to ensure that its advice is independent and free of undue influence. Deloitte LLP provided other advisory services including 
corporate tax and employee mobility advice, employee engagement and technology consulting services.
The Committee is satisfied that advice received by Deloitte during the year was independent and objective and that all individuals 
who provided remuneration advice to the Committee have no connections with Imperial Brands that may impair their 
independence.
Other companies which provided advice to the Remuneration Committee are as follows:
Alithos Limited undertook total shareholder return (TSR) calculations and provided advice on all TSR-related matters. During the 
year it was paid £23,400 and provided no other services to the Company. Willis Towers Watson provided market pay data and was 
paid £9,600 for these services. Willis Towers Watson also provided actuarial and wider reward-related services to the Company. 
Both advisers were appointed by the Committee, which remains satisfied that the provision of those other services in no way 
compromises their independence. They are all paid on the basis of actual work performed rather than on a fixed fee basis.
VOTING ON THE REMUNERATION REPORT AT THE 2024 AGM
At the 2024 AGM there was a vote to approve the Directors’ Remuneration Report and our Directors’ Remuneration Policy.
Resolution
Votes for including 
discretionary votes
Percentage for
Votes against
Percentage against
Total votes cast 
excluding votes 
withheld
Votes withheld1
Total votes cast 
including votes 
withheld
Directors’ Remuneration 
Report 
678,661,665
97.72
15,835,705
2.28
694,497,370
10,855,174
705,352,544
Directors’ Remuneration
Policy
673,024,462
95.51
31,631,996
4.49
704,656,458
696,086
705,352,544
1.	 Votes withheld are not included in the final figures as they are not recognised as a vote in law.
The strong support received for the Directors’ Remuneration Report and Directors’ Remuneration Policy followed engagement with 
our largest shareholders during 2022 and 2023. The input we received from shareholders was extremely helpful. At the 2025 AGM, 
shareholders will be invited to vote on the 2024 Directors’ Remuneration Report (advisory vote).
Sue Clark
Chair of the Remuneration Committee
Imperial Brands PLC | Annual Report and Accounts 2024
www.imperialbrandsplc.com
128
129
GOVERNANCE REMUNERATION REPORT continued

DIRECTORS’ REPORT
GOVERNANCE DIRECTORS’ REPORT
The Directors present their report and audited financial 
statements for the year ended 30 September 2024. This Directors’ 
Report, together with our Strategic Report, forms the 
management report required under the Disclosure Guidance 
and Transparency Rules (DGTR). The Company has chosen, 
in accordance with Section 414 C(11) of the Companies Act 
2006, to include certain matters in the Strategic Report that 
would otherwise be required to be disclosed in the Directors’ 
Report. The Strategic Report can be found on pages 1 to 89 
and includes an indication of future likely developments of 
the Company, details of important Company events and the 
Company’s business model and strategy. The Corporate 
Governance information on pages 90 to 114 and the Directors’ 
Responsibilities Statement on page 134 are incorporated into 
the Directors’ Report by reference. The Directors’ Report, 
including the information incorporated by reference, 
fulfils the requirements of the Corporate Governance 
Statement for the purposes of the DGTR.
Specifically, the following disclosures and those referred to 
under “Other information” on page 133 have been included 
elsewhere in the Annual Report and are incorporated into 
the Directors’ Report by reference:
Disclosure
Page
Future developments in the business
6
Going concern statement
52
Viability statement
52
Disclosure of greenhouse gas emissions, 
energy consumption and energy efficiency action
67
Statement of Directors’ responsibilities
134
Disclosure of information to the auditor
134
Financial risk management
176
Shareholder information
230
EQUAL OPPORTUNITIES
We regard equality and fairness as a fundamental right of all 
our people. We aim to create a work environment that allows 
equal opportunities so people are employed fairly, safely and 
in compliance with applicable employment laws and regulation. 
We respect each person for who they are and what they can 
contribute and provide the same opportunity for career 
development and promotion regardless of disability, physical 
or mental health, age, race, origin, gender, sexual orientation, 
political views, religion, marital status or any other legally 
protected status.
CHARITABLE AND POLITICAL DONATIONS
As part of our responsible approach, we continued to support 
a number of communities in which we operate by allocating 
a central budget. This budget largely funds our support of 
the Eliminating Child Labour in Tobacco Growing (ECLT) 
Foundation and our support of Hope for Justice. In addition, 
a number of our subsidiaries donate to charitable and 
community endeavours from local budgets.
All charitable donations and partnership investments 
are subject to the requirements of our Code of Conduct.
No political donations were made to UK political parties, 
organisations or candidates during the year (2023: nil). 
This approach is aligned with our Group policy and 
Code of Conduct.
One of the Group’s US legal entities, ITG Brands LLC 
(“ITG Brands”), reported political contributions totalling  
£57,960 (US$ 72,450) (2023: nil) for the financial year 2024 to 
US political organisations and to non-federal-level political 
party and candidate committees in accordance with their 
contributions programme. No corporate contributions were 
made to federal candidates or party committees and all 
contributions were made in accordance with applicable laws. 
All ITG Brands contributions are assessed and approved in 
accordance with ITG Brands’ policies and procedures and to 
ensure appropriate oversight and compliance with applicable 
laws. No other political contributions were reported during the 
year. Therefore, the Group’s total amount of contributions to 
non-UK political parties during the year was £57,960 (2023: nil). 
POWERS OF DIRECTORS AND SHARE CAPITAL
The business of Imperial is managed by the Board which may 
exercise all the powers of the Company, subject to the provisions 
of the Articles of Association and the Companies Act 2006. 
Authority is sought from shareholders at each Annual General 
Meeting to grant the Directors powers, in line with institutional 
shareholder guidelines and relevant legislation, in relation to 
the issue and buyback by the Company of its shares.
Details of our share capital are shown in note 26 to the 
financial statements. All shares other than those held in 
treasury are freely transferable and rank pari passu for voting 
and dividend rights.
As at 30 September 2024 we held 68,289,137 shares in treasury, 
which represented approximately 7.46% of the Company’s 
issued share capital and had an aggregate nominal value 
of £6,828,914.
We have not cancelled these shares but hold them in a 
treasury shares reserve within our profit and loss account 
reserve, and they represent a deduction from equity 
shareholders’ funds.
Repurchases of own shares
On 6 October 2022, we announced a commitment to return 
surplus capital to shareholders through regular annual share 
buybacks if circumstances were right and in line with our 
five-year strategy to deliver sustainable growth and enhanced 
shareholder returns. The first buyback programme amounting 
to £1 billion completed on 11 September 2023. The second 
buyback programme amounting to £1.1 billion, announced 
on 5 October 2023, completed on 29 October 2024.  
On 8 October 2024, we announced a further £1.25 billion buyback 
programme, to be completed no later than 29 October 2025.
At its AGM on 31 January 2024, the Company obtained 
shareholder authorisation for the buyback of up to 88,800,000 
shares (the “2024 Buyback Authority”), renewing and replacing 
a similar authority granted at the AGM held on 1 February 2023. 
54,087,312 ordinary shares with a nominal value of 10 pence each 
were purchased in FY24 (representing 5.91% of the called up 
share capital of the Company as at 30 September 2024), of which 
34,384,809 were purchased under the 2024 Buyback Authority. 
The aggregate amount of consideration paid by Imperial in FY24 
was £1.02 billion. The 2024 Buyback Authority will expire at the 
earlier of the close of business on 31 March 2025 and the end of 
the AGM of the Company to be held in 2025.
As at close of business on 1 November 2024, a total of 
50,212,638 million further shares could still be repurchased 
under the 2024 Buyback Authority before it expires. 
The Board continues to regard the ability to repurchase 
issued shares in suitable circumstances as an important 
part of Imperial’s financial management. The Directors will 
continue to exercise this power only when, in the light of 
market conditions prevailing at the time, they believe that 
the effect of such purchases will be to increase earnings 
per share and will be likely to promote the success of the 
Company for the benefit of its members as a whole, 
representing an appropriate mechanism to return capital to 
investors alongside a progressive dividend. Other investment 
opportunities, appropriate gearing levels and the overall position 
of the Company are taken into account when exercising this 
authority. A resolution will be proposed at the 2025 AGM to 
renew the authority for the Company to purchase its own 
shares, up to specified limits and in line with institutional 
shareholder guidelines, for a further year. The proposal will 
be described in more detail in the 2025 Notice of AGM. For all 
recent share buyback programmes, Imperial has entered into 
irrevocable, non-discretionary arrangements with a broker in 
order to reduce the issued share capital of the Company.
INSURANCE AND INDEMNITIES
Imperial maintains directors’ and officers’ liability insurance 
which provides appropriate cover for legal action brought against 
its Directors and Officers. The Company has also granted 
indemnities to each of its Directors to the extent permitted by 
law. Qualifying third-party indemnity arrangements for the 
benefit of Directors, in a form and scope which comply with 
the requirements of the UK Companies Act 2006, were in force 
throughout the year and up to the date of this Annual Report. 
INTEREST IN VOTING RIGHTS
As at 30 September 2024, the Company has been notified 
in accordance with Chapter 5 of the DGTR of the following 
interests in its shares. Other than as described in the footnote 
to the table, the Company has not been notified of any 
changes to these interests since the year-end and up to 
18 November 2024, being a date not more than one month 
prior to the date of the AGM Notice of Meeting.
Disclosure
Number of 
ordinary shares 
at the date of 
notification 
(millions)
Percentage of 
issued share 
capital at 
the date of 
notification
Capital Group Companies Inc3
95
10.921
Spring Mountain Investments Ltd
61
7.042
BlackRock
53
5.251
FIL Limited
47
4.981
1.	 Direct holding.
2.	 Indirect holding. 
3.	 On 18 October, 2024, the Capital Group notified the Company that its interest had 
increased to 11.01%.
Information provided to the Company under the DGTRs is 
publicly available via the regulatory information services, 
and on our website at https://www.imperialbrandsplc.com/
creating-shareholder-value/stock-exchange-announcements.
RESULTS AND DIVIDENDS
We include a review of our operational and financial 
performance on pages 26 to 41.
The profit attributable to equity holders of the Company 
for the financial year was £2,613 million, as shown in our 
consolidated income statement. Note 3 to the financial 
statements gives an analysis of revenue and operating profit.
An analysis of net assets is provided in the consolidated 
balance sheet and the related notes to the financial statements.
We pay quarterly dividends. The first and second dividends 
for financial year 2024 were paid on 28 June 2024 and 
30 September 2024 respectively. The third dividend will be 
paid on 31 December 2024 and, subject to AGM approval, 
the final dividend will be paid on 31 March 2025 to our 
shareholders on the Register of Members at the close of 
business on 21 February 2025. The associated ex-dividend 
date will be 20 February 2025.
Following a review by the Audit Committee at its meeting in 
September 2024, which confirmed the accounts showed 
distributable reserves sufficient to support the expected third 
interim and final dividends and the interim dividends in 
financial year 2025, the Directors have declared and propose 
dividends in respect of FY24 as follows:
Ordinary shares
2024 
£ million
2023 
£ million
Interim paid – June 2024  
22.45p per share
193
196
Interim paid – September 2024 
22.45p per share
192
195
Declared interim – December 2024 
54.26p per share
459
461
Proposed final – March 2025  
54.26p per share
459
453
Total ordinary dividends  
153.42p per share (2023: 146.82p)
1,303
1,305
On 8 October 2024, the Company announced a change to its 
future dividend payment profile to four equal quarterly 
dividend payments for FY25 onwards. This will result in more 
consistent cash returns to shareholders throughout the year, 
compared to the current 30:70 split. This has been enabled by 
the strong visibility of cash flows from our portfolio following 
the successful execution of the Company’s strategy. The change 
will also help to reduce the Company’s leverage variance within 
the year, particularly around the half year, which is partly a 
result of the current dividend phasing.
To create the base for future quarterly payments, the Company 
announced two interim cash dividends of 40.08 pence per 
share payable in June and September 2025. These payments 
will be higher than would otherwise have been the case and 
also include a further 4.5% year-on-year increase.
PENSION FUND
The Global Pensions Committee provides global oversight 
on both risk and reward elements of the Group’s pension 
arrangements.
The Committee’s objectives include tackling the risks inherent 
in the Group’s defined benefit pension schemes as well as 
reward matters.
The Group has three main pension arrangements, the largest 
being the Imperial Tobacco Pension Fund, which is not 
controlled by the Board but by a trustee company. Its board 
consists of five Directors nominated by the Company, one 
Director nominated by employee members and two Directors 
nominated by current and deferred pensioners. This trustee 
company is responsible for the assets of the pension fund, which 
are held separately from those of the Group and are managed by 
independent fund managers. The pension fund assets can only 
be used in accordance with the fund’s rules and for no other 
purpose. The Company maintains Pension Trustee Liability 
insurance, for action resulting from a pension related claim.
Imperial Brands PLC | Annual Report and Accounts 2024
www.imperialbrandsplc.com
130
131

ARTICLES
The Company’s Articles of Association do not contain any 
entrenchment provisions and, therefore, may be altered or 
added to, or completely new Articles may be adopted, by special 
resolution, subject to the provisions of the Companies Act 2006.
SIGNIFICANT AGREEMENTS
The agreements summarised below are those which we 
consider to be significant to the Group as a whole and which 
contain provisions that take effect or give the other party or 
parties a specific right to alter or terminate them if we are 
subject to a change of control following a takeover bid.
The Group has seven credit facility agreements that provide 
that, unless the lenders (as defined within each agreement) 
otherwise agree, if any person or group of associated persons 
and/or any connected persons acquires the right to exercise 
more than 50% of the votes exercisable at a general meeting 
of the Company, the respective borrowers (as defined within 
each agreement) must repay any outstanding utilisation 
owed by them under the facility agreement and the total 
commitments under that facility agreement will be cancelled.
The seven credit agreements are:
•	 a credit facilities agreement dated March 2020 under which 
certain banks and/or financial institutions make available to 
Imperial Brands Finance PLC and Imperial Tobacco Germany 
Finance GmbH (now Reemtsma Cigarettenfabriken GmbH) 
committed credit facilities of €3,493 million for a period of up 
to three years with bi-annual six-month auto-extensions;
•	 a credit facility agreement dated July 2024 under which a 
certain bank makes available to Imperial Brands Finance PLC 
committed credit facilities of £100 million from October 2024 
until September 2025;
•	 a credit facility agreement dated September 2024 under 
which a certain bank makes available to Imperial Brands 
Finance PLC committed credit facilities of £200 million 
until September 2025;
•	 four credit facility agreements dated September 2024 under 
each of which a certain bank makes available to Imperial 
Brands Finance PLC committed credit facilities of 
£100 million until September 2025.
The Company acts as guarantor for all the above credit facilities.
In addition, three insurance companies (the Sureties) have 
each made available to Imperial Tobacco Pension Trustees 
Limited a surety bond, in each case issued on a standalone 
basis but in aggregate forming an amount of £120 million, 
until December 2028. These surety bonds are subject to deeds 
of counter-indemnity each dated April 2023 and made on 
substantially the same terms provided by the Company, 
Imperial Brands Finance PLC and Imperial Tobacco Limited.
If any person or group of associated persons (as defined within 
each agreement) acquires the right to exercise more than 50% 
of the votes exercisable at a general meeting of the Company, 
the Sureties may demand that Imperial Tobacco Limited, 
amongst other things, pay a sum to a cash collateral account 
equal to but not exceeding the aggregate amount outstanding 
under each guarantee.
Imperial Brands Finance PLC has issued bonds under a Global 
Medium Term Notes (GMTN) Debt Issuance Programme. The 
Company acts as guarantor.
The final terms of these series of notes contain change of 
control provisions under which the holder of each note will, 
subject to any earlier exercise by the Issuer, have the option to 
require the Issuer to redeem or, at the Issuer’s option, purchase 
that note at its nominal value if: (a) any person, or persons 
acting in concert or on behalf of any such person(s), 
becomes interested in: (i) more than 50% of the issued or 
allotted ordinary share capital of the Company; or (ii) such 
number of shares in the capital of the Company carrying more 
than 50% of the voting rights normally exercisable at a general 
meeting of the Company; and (b) as a result of the change of 
control, there is either: (i) a reduction to a non-investment grade 
rating or withdrawal of the investment grade rating of the notes 
which is not raised again, reinstated to or replaced by an 
investment grade rating during the change of control period 
specified in the final terms; or (ii) to the extent that the notes 
are not rated at the time of the change of control, the Issuer fails 
to obtain an investment grade credit rating of the notes within 
the change of control period as a result of the change of control.
The bonds Imperial Brands Finance PLC issued in such 
manner and which are still outstanding as of 30 September 2024 
are as follows:
•	 1 July 2024 US$ 1,250m 5.500% guaranteed notes due 2030; and
•	 1 July 2024 US$ 750m 5.875% guaranteed notes due 2034.
Imperial Brands Finance PLC and Imperial Brands Finance 
Netherlands B.V. have also issued bonds under Euro Medium 
Term Notes (EMTN) Debt Issuance Programmes. The Company 
acts as guarantor.
The final terms of these series of notes contain change of 
control provisions under which the holder of each note will, 
subject to any earlier exercise by the Issuer, have the option to 
require the Issuer to redeem or, at the Issuer’s option, purchase 
that note at its nominal value if: (a) any person, or persons 
acting in concert or on behalf of any such person(s), becomes 
interested in: (i) more than 50% of the issued or allotted ordinary 
share capital of the Company; or (ii) such number of shares in 
the capital of the Company carrying more than 50% of the voting 
rights normally exercisable at a general meeting of the Company; 
and (b) as a result of the change of control, there is either:  
(i) a reduction to a non-investment grade rating or withdrawal 
of the investment grade rating of the notes which is not raised 
again, reinstated to or replaced by an investment grade rating 
during the change of control period specified in the final terms; 
or (ii) to the extent that the notes are not rated at the time of the 
change of control, the Issuer fails to obtain an investment grade 
credit rating of the notes within the change of control period as 
a result of the change of control.
The bonds Imperial Brands Finance PLC issued in such 
manner and which are still outstanding as of 30 September 
2024 are as follows:
•	 26 September 2011 £500 million 5.500% guaranteed  
notes due 2026;
•	 28 February 2014 €650 million 3.375% guaranteed  
notes due 2026;
•	 28 February 2014 £500 million 4.875% guaranteed  
notes due 2032;
•	 27 January 2017 €500 million 1.375% guaranteed  
notes due 2025; and
•	 12 February 2019 €750 million 2.125% guaranteed  
notes due 2027. 
The bonds Imperial Brands Finance Netherlands B.V. issued 
in such manner and which are still outstanding as of 
30 September 2024 are as follows:
•	 18 March 2021 €1,000 million 1.750% guaranteed notes due 2033;
•	 15 February 2023 €600 million 5.250% guaranteed notes due 2031;
•	 12 September 2023 €350 million 5.250% guaranteed notes 
due 2031*; and
•	 4 April 2024 €100 million 5.250% guaranteed notes due 2031*.
	*
Subsequent to the issuance dates, these notes became fungible with the original 
€600 million issue to form a single tranche of €1,050 million 5.250% guaranteed 
notes due 2031.
GOVERNANCE DIRECTORS’ REPORT continued
Imperial Brands Finance PLC has also issued bonds in the 
US under the provisions of Section 144a and Regulation S 
respectively of the US Securities Act (1933). The Company 
acts as guarantor.
The final terms of this series of notes contain change of control 
provisions under which the holder of each note will, subject to 
any earlier exercise by the Issuer, have the option to require 
the Issuer to redeem or, at the Issuer’s option, purchase that 
note at 101% of its nominal value if: (a) (i) any person (as such 
term is used in the US Securities Exchange Act of 1934 
(the Exchange Act)) becomes the beneficial owner of more 
than 50% of the Company’s voting stock; or (ii) there is a transfer 
(other than by merger, consolidation, amalgamation or other 
combination) of all or substantially all of the Company’s assets 
and those of its subsidiaries to any person (as such term is 
used in the Exchange Act); or (iii) a majority of the members 
of the Company’s Board of Directors is not continuing in such 
capacity; and (b) as a result of the change of control, there is a 
reduction to a non-investment grade rating or withdrawal of 
the investment grade rating of the notes which is not raised 
again, reinstated to or replaced by an investment grade rating 
during the change of control period specified in the final terms.
The bonds issued in such manner and which are still 
outstanding as of 30 September 2024 are as follows:
•	 21 July 2015 US$ 950 million 4.250% guaranteed notes due 2025;
•	 26 July 2019 US$ 750 million 3.500% guaranteed notes due 2026;
•	 26 July 2019 US$ 1,000 million 3.875% guaranteed notes 
due 2029; and
•	 27 July 2022 US$ 1,000 million 6.125% guaranteed notes 
due 2027.
WAIVER OF DIVIDENDS
In respect of UKLR 6.6.1R (11) and (12) the trustee of the 
Imperial Tobacco Group PLC Employee and Executive Benefit 
Trust and the Imperial Tobacco Group PLC 2001 Employee 
Benefit Trust agrees to waive dividends payable on the Group’s 
shares it holds for satisfying awards under various Imperial 
Brands PLC share plans. 
2024 ANNUAL GENERAL MEETING VOTE
At the Annual General Meeting in 2024, the Company received 
strong support for all its resolutions.
POST-YEAR-END EVENTS
Share buybacks
As noted above, on 8 October 2024 the Company announced 
a further share buyback programme of up to £1.25 billion of 
shares in the period to 29 October 2025.
2025 ANNUAL GENERAL MEETING
This year’s AGM will be held at the Bristol Marriott Royal Hotel 
on 29 January 2025 at 9.30am.
Details of the resolutions to be put to the meeting can be found 
in the Notice of Annual General Meeting sent to shareholders 
and made available on the Company’s website.
UK LISTING RULES 6.6.1
For the purposes of the UK Listing Rules, the information 
required to be disclosed by UKLR 6.6.1R can be found on the 
pages set out below: 
Section Information
Page
(1)
Interest capitalised
n/a
(2)
Publication of unaudited financial information
n/a
(3)
Details of long-term incentive schemes
n/a
(4)
Waiver of emoluments by a Director
n/a
(5)
Waiver of future emoluments by a Director
n/a
(6)
Non pre-emptive issues of equity for cash
n/a
(7)
Non pre-emptive issue by major 
subsidiary undertakings
n/a
(8)
Listed subsidiary
n/a
(9)
Contracts of significance
132
(10)
Provision of services by a controlling shareholder
n/a
(11)
Shareholder waivers of dividends
See left
(12)
Shareholder waivers of future dividends
See left
(13)
Compliance with controlling shareholder rules
n/a
OTHER INFORMATION
In accordance with the Companies Act 2006, the following items 
have been included in other sections of this Annual Report:
•	 a fair review of the business, as required by the Companies 
Act 2006, is included in the Strategic Report;
•	 the information in our Governance Report, including 
information on our Directors and rules around their 
appointment and replacement, is included in this Directors’ 
Report by reference;
•	 future developments in the business are included in the 
investment case commencing on page 6;
•	 information relating to our people, including colleague 
engagement, is included in the Stakeholder Engagement 
section on page 54, our People and Planet agenda on page 59, 
Safe and Inclusive workplace on page 74 and on pages 100 
and 106 in our Governance Report;
•	 our principal risks are detailed on pages 45 to 51;
•	 information relating to our sustainability approach that 
supports our environmental, social and governance agenda 
is included on pages 59 to 89;
•	 responsibilities to a broader stakeholder group, including 
suppliers, consumers and customers, are included on pages 
54 to 57, 100 and 102;
•	 information on our greenhouse gas emissions is included 
on page 66; and
•	 the Directors of the Company are listed on pages 92 to 95.
Our report under the Streamlined Energy and Carbon 
Reporting requirements can be found on page 67.
The Strategic Report and this Directors’ Report were approved 
and signed by order of the Board.
Emily Carey
Company Secretary
18 November 2024 
Imperial Brands PLC 
Incorporated and domiciled in England and Wales No: 3236483
Imperial Brands PLC | Annual Report and Accounts 2024
www.imperialbrandsplc.com
132
133

STATEMENT OF DIRECTORS’ 
RESPONSIBILITIES
The Directors are responsible for preparing the Annual Report 
and Group and Parent Company financial statements in 
accordance with applicable law and regulations.
Company law requires the Directors to prepare financial 
statements for each financial year. Under that law, the Directors 
are required to prepare the Group financial statements in 
accordance with UK–adopted International Accounting 
Standards. In addition, the Directors have elected to prepare 
the Parent Company financial statements in accordance with 
United Kingdom Generally Accepted Accounting Practice 
(United Kingdom Accounting Standards and applicable law), 
including FRS 101 “Reduced Disclosure Framework”. Under 
company law the Directors must not approve the financial 
statements unless they are satisfied that they give a true and 
fair view of the state of affairs of the Group and Parent 
Company and of the profit or loss of the Group and Parent 
Company for that period.
In preparing the Group financial statements, International 
Accounting Standard 1 requires that Directors:
•	 properly select and consistently apply suitable 
accounting policies;
•	 present information, including accounting policies, in a 
manner that provides relevant, reliable, comparable and 
understandable information;
•	 provide additional disclosures when compliance with the 
specific requirements in IFRS accounting standards are 
insufficient to enable users to understand the impact of 
particular transactions, other events and conditions on 
the entity’s financial position and financial performance;
•	 state whether the Group financial statements have been 
prepared in accordance with UK-adopted International 
Accounting Standards, subject to any material departures 
disclosed and explained in the financial statements; and
•	 prepare the Group financial statements on the going concern 
basis unless it is inappropriate to presume that the Group 
will continue in business.
In preparing the Parent Company financial statements, 
the Directors are required to:
•	 select suitable accounting policies and then apply 
them consistently;
•	 make judgements and accounting estimates that are 
reasonable and prudent;
•	 state whether applicable United Kingdom Accounting 
Standards have been followed, subject to any material 
departures disclosed and explained in the financial 
statements; and
•	 prepare the financial statements on the going concern basis 
unless it is inappropriate to presume that the Parent Company 
will continue in business.
The Directors are responsible for keeping adequate accounting 
records that are sufficient to show and explain the Group and 
Parent Company’s transactions and disclose with reasonable 
accuracy at any time the financial position of the Group and 
Parent Company on a consolidated and individual basis, and 
to enable them to ensure that the Group financial statements 
comply with the Companies Act 2006. They are also responsible 
for safeguarding the assets of the Parent Company and its 
subsidiaries and hence for taking reasonable steps for the 
prevention and detection of fraud and other irregularities.
Under applicable law and regulations, the Directors are also 
responsible for preparing a Strategic Report, Directors’ Report, 
Remuneration Report and Corporate Governance Statement 
that comply with the law and those regulations.
The Directors are responsible for the maintenance and 
integrity of the Parent Company’s website. Legislation in the 
United Kingdom governing the preparation and dissemination 
of financial statements may differ from legislation in 
other jurisdictions.
Each of the Directors in office as at the date of this report, 
whose names and functions are listed on pages 92 to 95, 
confirms that, to the best of their knowledge:
•	 the Group and Parent Company financial statements, 
which have been prepared in accordance with UK-adopted 
International Accounting Standards and UK GAAP FRS 101 
respectively, give a true and fair view of the assets, liabilities, 
financial position and profit of the Group and Parent 
Company on a consolidated and individual basis; 
•	 the Strategic Report and the Directors’ Report contained in 
the Annual Report and Accounts include a fair review of the 
development and performance of the business and position 
of the Group and Parent Company, together with a description 
of the principal risks and uncertainties that they face; 
•	 there is no relevant audit information (that is, information 
needed by EY in connection with preparing its report) of 
which EY is unaware; and
•	 each has taken all the steps that they ought to have taken 
as a Director in order to make themselves aware of any 
relevant audit information and to establish EY is aware 
of that information.
The Directors consider that the Annual Report and Accounts, 
taken as a whole, are fair, balanced and understandable and 
provide the information necessary for shareholders to assess 
the Group and the Parent Company’s position and 
performance, business model and strategy.
This Statement of Directors’ Responsibilities was approved 
by the Board and signed on its behalf.
The Strategic Report and the Directors’ Report were approved 
by the Board and signed on its behalf.
By order of the Board.
Emily Carey
Company Secretary
18 November 2024  
Imperial Brands PLC  
Incorporated and domiciled in England and Wales No. 3236483
GOVERNANCE DIRECTORS’ REPORT continued
OPINION
In our opinion:
•	 Imperial Brands PLC’s group financial statements and parent company financial statements (the “financial statements”) give a 
true and fair view of the state of the group’s and of the parent company’s affairs as at 30 September 2024 and of the group’s profit 
for the year then ended;
•	 the group financial statements have been properly prepared in accordance with UK adopted international accounting standards;
•	 the parent company financial statements have been properly prepared in accordance with United Kingdom Generally Accepted 
Accounting Practice; and
•	 the financial statements have been prepared in accordance with the requirements of the Companies Act 2006. 
We have audited the financial statements of Imperial Brands PLC (the ‘parent company’) and its subsidiaries (the ‘group’) 
for the year ended 30 September 2024 which comprise:
Group
Parent company
Consolidated balance sheet as at 30 September 2024
Balance sheet as at 30 September 2024
Consolidated income statement for the year then ended
Statement of changes in equity for the year then ended
Consolidated statement of comprehensive income  
for the year then ended
Related notes I to X to the financial statements, 
including material accounting policy information
Consolidated statement of changes in equity for the year then ended
Consolidated statement of cash flows for the year then ended
Related notes 1 to 35 to the financial statements, including material 
accounting policy information and the supplementary information 
on pages 202 to 209.
The financial reporting framework that has been applied in their preparation is applicable law and UK adopted international 
accounting standards. The financial reporting framework that has been applied in the preparation of the parent company financial 
statements is applicable law and United Kingdom Accounting Standards, including FRS 101 “Reduced Disclosure Framework” 
(United Kingdom Generally Accepted Accounting Practice).
BASIS FOR OPINION 
We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. 
Our responsibilities under those standards are further described in the Auditor’s responsibilities for the audit of the financial 
statements section of our report. We believe that the audit evidence we have obtained is sufficient and appropriate to provide 
a basis for our opinion
INDEPENDENCE
We are independent of the group and parent in accordance with the ethical requirements that are relevant to our audit of the 
financial statements in the UK, including the FRC’s Ethical Standard as applied to listed public interest entities, and we have 
fulfilled our other ethical responsibilities in accordance with these requirements. 
The non-audit services prohibited by the FRC’s Ethical Standard were not provided to the group or the parent company 
and we remain independent of the group and the parent company in conducting the audit. 
CONCLUSIONS RELATING TO GOING CONCERN 
In auditing the financial statements, we have concluded that the directors’ use of the going concern basis of accounting in the 
preparation of the financial statements is appropriate. Our evaluation of the directors’ assessment of the group and parent 
company’s ability to continue to adopt the going concern basis of accounting included: 
•	 confirming our understanding of the directors’ going concern assessment process, including the controls over the review 
and approval of the business plan and cash flow forecasts covering the period of twelve months from date of approval 
of the financial statements;
•	 assessing the appropriateness of the duration of the going concern assessment period of twelve months from date of approval 
of the financial statements and considering the existence of any significant events or conditions beyond this period based on 
our procedures on the group’s business plan, cash flow forecasts and from knowledge arising from other areas of the audit;
•	 verifying inputs against the board-approved business plan, cash flow forecasts and debt facility terms, and reconciling the 
opening liquidity position to the year end position as at 30 September 2024;
•	 Agreeing borrowing facilities to agreements to confirm both their availability to the group and the forecast debt repayments 
through the going concern assessment period and to validate that there are only two financial covenants in relation to the 
revolving credit facility;
INDEPENDENT AUDITOR’S REPORT TO THE MEMBERS OF IMPERIAL BRANDS PLC
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•	 evaluating management’s historical forecasting accuracy and the consistency of the going concern assessment with 
information obtained from other areas of the audit, such as our audit procedures on the business plan and cash flow forecasts 
which underpin management’s goodwill impairment assessments;
•	 testing the assessment, including forecast liquidity under base and downside scenarios, for clerical accuracy;
•	 assessing whether assumptions made, including those relating to current economic challenges, were reasonable and in the 
case of downside scenarios, appropriately severe, in light of the group’s relevant principal risks and uncertainties and our 
own independent assessment of those risks;
•	 assessing management’s considerations related to material climate change impacts in the going concern period;
•	 evaluating the amount and timing of identified mitigating actions available to respond to a severe but plausible downside 
scenario, and whether those actions are feasible and within the group’s control;
•	 performing independent stress testing on management’s assumptions including applying incremental adverse cash flow 
sensitivities. Our sensitivities included the impact of certain severe but plausible scenarios identified in other areas of our audit, 
including litigation and tax, materialising within the going concern period; and,
•	 performing reverse stress testing on management’s base case scenario to understand how severe conditions would have to be 
to breach liquidity or financial covenants and whether the reduction in EBITDA that result in breaches to liquidity or financial 
covenants has no more than a remote possibility of occurring;
•	 assessing the appropriateness of the going concern disclosure on page 149.
OUR KEY OBSERVATIONS:
•	 The directors’ assessment forecasts that the group will maintain sufficient liquidity throughout the going concern assessment 
period in the base case scenario and will not breach banking covenants. Management also assessed:
•	 a severe but plausible downside scenario corresponding to a 10% permanent reduction in EBITDA, which would result 
in a minimum level of headroom of £0.6bn in March 2025. 
•	 a reverse stress test scenario corresponding to a permanent reduction in EBITDA of 37% which would result in liquidity being 
eroded in August 2025. This scenario is not considered plausible. 
We have not identified any climate-related risks that would materially impact the group’s forecasts to the end of the going 
concern period.
•	 Controllable mitigating actions available to management over the going concern assessment period, including reductions to 
non-declared dividend payments and uncommitted share buybacks, are sufficient to ensure liquidity in both management’s 
plausible downside scenario and the audit team’s additional downside sensitivities.
Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, 
individually or collectively, may cast significant doubt on the group and parent company’s ability to continue as a going concern 
for a period of twelve months from when the financial statements are authorised for issue. 
In relation to the group and parent company’s reporting on how they have applied the UK Corporate Governance Code, we have 
nothing material to add or draw attention to in relation to the directors’ statement in the financial statements about whether the 
directors considered it appropriate to adopt the going concern basis of accounting.
Our responsibilities and the responsibilities of the directors with respect to going concern are described in the relevant sections 
of this report. However, because not all future events or conditions can be predicted, this statement is not a guarantee as to the 
group’s ability to continue as a going concern.
OVERVIEW OF OUR AUDIT APPROACH
Audit scope
•	 We performed an audit of the complete financial information of 5 components and audit procedures 
on specific balances for a further 12 components.
•	 The components where we performed full or specific audit procedures accounted for 83% of Profit before 
tax on an absolute basis, 81% of Revenue and 91% of Total assets.
Key audit matters
•	 Revenue recognition, including management override of controls
•	 Management override of controls or errors related to KPIs
•	 Uncertain tax positions
•	 Litigation
Materiality
•	 Overall group materiality of £156m which represents 5% of Profit before tax.
AN OVERVIEW OF THE SCOPE OF THE PARENT COMPANY AND GROUP AUDITS 
Tailoring the scope
Our assessment of audit risk, our evaluation of materiality and our allocation of performance materiality determine our audit 
scope for each company within the group. Taken together, this enables us to form an opinion on the consolidated financial 
statements. We take into account the level of revenue, assets, profit before tax, risk profile (including country risk, management’s 
assessment of control effectiveness, internal audit findings and the extent of changes in the business environment), and other 
known factors when assessing the level of work to be performed at each component.
In assessing the risk of material misstatement to the group financial statements, and to ensure we had adequate quantitative 
coverage of significant accounts in the financial statements, of the 394 reporting components of the group, we selected 17 
components covering entities within Australia, Czech Republic, the Dominican Republic, Germany, Morocco, Poland, Spain, 
the UK and the USA, which represent the principal business units within the group.
Of the 17 components selected, we performed an audit of the complete financial information of 5 components (“full scope components”) 
which were selected based on their size or risk characteristics. For the remaining 12 components (“specific scope components”), 
we performed audit procedures on specific accounts within that component that we considered had the potential for the greatest 
impact on the significant accounts in the financial statements either because of the size of these accounts or their risk profile. 
The audit scope of specific scope components may not have included testing of all significant accounts of the component but will 
have contributed to the coverage of significant accounts tested for the group. We increased our coverage of the total group cash 
balance as at 30 September 2024 by performing specified procedures over cash balances by obtaining bank confirmation letters 
for 16 additional business units in order to reduce the unaudited cash balance below our performance materiality. 
The table below illustrate the coverage obtained from the work performed by our audit teams.
Reporting components
2024
2023
Number
% of  
group PBT (on 
absolute basis)1
% of group 
Revenue
% of group 
Assets
Number
% of  
group PBT (on 
absolute basis)1
% of group 
Revenue
% of group 
Assets
Full scope
5
68%
63%
80%
5
70%
63%
79%
Specific scope
12
15%
18%
10%
13
14%
18%
13%
Specified procedures
28
0%
0%
1%
22
0%
0%
1%
Full, specific, and specified 
procedures coverage
45
83%
81%
91%
40
84%
81%
93%
Remaining components
349
17%
19%
8%
354
16%
19%
7%
Total reporting components
394
100%
100%
100%
394
100%
100%
100%
1.	 Coverage of profit before tax measured on an absolute basis for each component (components with a loss would be added to both the numerator and denominator).
CHANGES FROM THE PRIOR YEAR 
The approach to audit scoping is similar to the prior year audit. Our scoping changes from the prior year arise due to changes 
to incorporate unpredictability and include a rotation of component audits involved. As a result, one component in Spain moved 
from specific scope to review scope and two components in the Czech Republic and Ivory Coast have moved from review scope 
to specific scope and specified procedures respectively.
INVOLVEMENT WITH COMPONENT TEAMS 
In establishing our overall approach to the group audit, we determined the type of work that needed to be undertaken at each of 
the components by us, as the primary audit engagement team, or by component auditors from other EY global network firms 
operating under our instruction. Of the 5 full scope components, audit procedures were performed on one of these directly by the 
primary audit team and four by the component audit teams. For the 12 specific scope components, where the work was performed 
by component auditors, we determined the appropriate level of involvement to enable us to determine that sufficient audit 
evidence had been obtained as a basis for our opinion on the group as a whole.
Imperial Brands has centralised processes and controls in relation to certain accounts managed by its Finance Shared Services 
(“FSS”) centres in Manila and Krakow. Members of the group engagement team provided direct oversight, review, and coordination 
of the EY FSS audit teams. The EY FSS audit teams performed centralised testing for certain accounts covered at the Imperial 
Brands’ FSS locations, including revenue, receivables, purchases and payables. In establishing our overall approach to the group 
audit, we determined the work that needed to be undertaken at each of the locations by the group engagement team or by auditors 
from local EY teams.
The group audit team continued to follow a programme of planned visits that has been designed to ensure that the Senior Statutory 
Auditor, and other group Partners, visit all full scope and other key locations. During the current year’s audit cycle, visits were 
undertaken by the primary audit team to the component teams in the Czech Republic, the Dominican Republic, Germany, Morocco, 
Spain and the USA. These visits involved discussing the audit approach with the component team and any issues arising from 
their work, meeting with local management and reviewing relevant audit working papers relating to risk areas. The primary team 
interacted regularly with the component teams, where appropriate, during various stages of the audit, reviewed relevant working 
INDEPENDENT AUDITOR’S REPORT TO THE MEMBERS OF IMPERIAL BRANDS PLC continued
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papers and were responsible for the scope and direction of the audit process. At critical periods of the audit, we increased the 
use of online collaboration tools to facilitate team meetings, information sharing and the evaluation, review and oversight of 
component teams. We requested more detailed deliverables from component teams, and we utilised fully the interactive capability 
of EY Canvas, our global audit workflow tool, to review remotely the relevant underlying work performed. For the UK components, 
communication has been maintained throughout the audit with the Senior Statutory Auditor covering the same areas described 
above applicable to all non-UK component teams. This, together with the additional procedures performed at group level, 
gave us appropriate evidence for our opinion on the group financial statements.
CLIMATE CHANGE 
Stakeholders are increasingly interested in how climate change will impact Imperial Brands. The group has determined that the 
most significant future impacts from climate change on their operations will be from:
•	 An increase in material costs due to increases in operating costs of suppliers and raw materials;
•	 Increased costs from emerging regulation such as carbon taxation;
•	 Changes in the tobacco crop yield that may lead to agricultural supply chain disruption; and,
•	 Other impacts that may cause supply chain disruption or affect production capacity, namely:
•	 Increased frequency and severity of extreme weather events;
•	 Physical hazards such as flooding;
•	 Chronic drought risk; and,
•	 More severe hurricane risk.
These are explained on pages 78 to 89 in the required Task Force On Climate Related Financial Disclosures. They have also explained 
their climate commitments on pages 66 to 67. All of these disclosures form part of the “Other information,” rather than the audited 
financial statements. Our procedures on these unaudited disclosures therefore consisted solely of considering whether they are 
materially inconsistent with the financial statements or our knowledge obtained in the course of the audit or otherwise appear 
to be materially misstated, in line with our responsibilities on “Other information”. 
In planning and performing our audit we assessed the potential impacts of climate change on the group’s business and any 
consequential material impact on its financial statements. 
The group has explained in note 2, Accounting estimates and judgements, that governmental and societal responses to climate 
change risks are still developing, and are interdependent upon each other, and consequently the financial statements cannot 
capture all possible future outcomes as these are not yet known. The degree of certainty of these changes means that they cannot 
be taken into account when determining asset and liability valuations under the requirements of UK adopted international 
accounting standards.
Our audit effort in considering the impact of climate change on the financial statements was focused on evaluating management’s 
assessment of the impact of climate risk, physical and transition, their climate commitments, the effects of material climate risks 
disclosed on pages 80 to 85 and the significant judgements and estimates disclosed in note 2 and whether these have been 
appropriately reflected in asset values and associated disclosures where values are determined through modelling future cash 
flows, being goodwill and intangible assets impairment assessment (note 12) and the recoverability of deferred tax assets (note 23) 
to determine the risks of material misstatement in the financial statements from climate change which needed to be considered 
in our audit. 
We also challenged the Directors’ considerations of climate change risks in their assessment of going concern and viability 
and associated disclosures.
Whilst the group have stated their commitment to the aspirations of the Paris Agreement to achieve net zero emissions by 2040, 
the group are currently unable to determine the full future economic impact on their business model, operational plans and 
customers to achieve this and therefore as set out above the potential impacts are not fully incorporated in these financial 
statements.
Based on our work we have not identified the impact of climate change on the financial statements to be a key audit matter 
or to impact a key audit matter.
KEY AUDIT MATTERS 
Key audit matters are those matters that, in our professional judgment, were of most significance in our audit of the financial 
statements of the current period and include the most significant assessed risks of material misstatement (whether or not due to 
fraud) that we identified. These matters included those which had the greatest effect on: the overall audit strategy, the allocation 
of resources in the audit; and directing the efforts of the engagement team. These matters were addressed in the context of our 
audit of the financial statements as a whole, and in our opinion thereon, and we do not provide a separate opinion on these matters.
Risk 
Our response to the risk
Revenue recognition, including management 
override of controls (2024: £32,411m, 
2023: £32,475m)
Tobacco revenue is an area of focus for 
stakeholders interested in the performance of the 
company against an industry backdrop of declining 
global sales volumes. 
Most of the group’s sales arrangements require 
little judgement to be exercised, with revenue 
being recognised on the delivery of goods. 
However, there is a risk that management may 
override controls to intentionally misstate revenue 
transactions by recording fictitious manual journals 
to revenue (e.g. inappropriate rebate accounting).
There is also a risk of error relating to the accounting 
for non-routine transactions (e.g. sales returns). 
Due to the size of the revenue balance, even errors 
representing a relatively small proportion could 
lead to material misstatement of profit.
In addition, the impact of promotional activity 
around period ends leading to trade loading can 
have a material impact on performance in the 
following period. This anticipated impact, if material, 
should be described in the front half of the annual 
report to provide investors with a fair and balanced 
understanding of the drivers of business performance.
Refer to the audit committee report (page 112); 
accounting policies (note 1); accounting estimates 
and judgements (note 2); and segmental information 
(note 3) of the consolidated financial statements.
We have reviewed Imperial’s Code of Conduct, Speaking-up, and Fraud risk 
management policies in order to evaluate the ‘tone at the top’.
We obtained an understanding of the revenue process and controls and 
understood how Imperial’s revenue recognition policies are applied. We also 
assessed the processes and key controls over rebate accounting, by walking 
through the process from identification to recording.
We reviewed the group revenue recognition policies, as documented in the 
group Accounting Manual, for compliance with IFRS 15 ‘Revenue from 
contracts with customers’.
We discussed and reviewed key contractual arrangements with 
management and obtained relevant documentation, including those 
in respect of rebate arrangements.
As part of our overall revenue recognition testing, for Tobacco & NGP 
components with revenue in scope, we used data analytics techniques. 
This included testing the occurrence of revenue by analysing the correlation 
of journal entries posted to revenue with journals posted to accounts receivables 
and then subsequently as cash receipts. We validated cash receipt postings 
by tracing to bank statements on a sample basis. This provided us with a 
high level of assurance over £15.8 billion (72%) of Tobacco & NGP revenue 
recognised by the group.
For the Distribution component, we performed a combination of tests of 
controls and substantive tests of detail to obtain assurance over £9.2 billion 
(83%) of Distribution revenue recognised by the group.
We performed detailed, disaggregated, analytical review to identify 
unusual trends and inventory positions at all full and specific scope 
locations. Our procedures focused on variances in receivable days and 
customers rebates/discounts at period ends, which could represent 
inventory being ‘pushed’ into the channel.
We reviewed external factors for indicators of trade pull factors with a focus 
on full scope and high-risk markets.
We made inquiries outside of finance to identify instances of late or unusual 
requests for shipments or extensions of credit terms.
On a sample basis, we obtained third party confirmations of trade terms 
from customers to assess for indicators of trade loading, where relevant, 
such as unusual sales patterns, rebates/discounts or increased receivable 
days at period-ends. We performed appropriate alternative procedures 
where confirmations were requested and not received, including reviewing 
contracts and recalculating rebates, validating the inputs of management’s 
calculations, and tracing rebate provision amounts to post year end settlements.
Our remaining procedures, applicable to all full and specific scope 
components included the following:
•	 Cut-off testing for a sample of revenue transactions near the period end 
to check that they were recognised in the appropriate period;
•	 Targeted manual journal entry testing in response to the risk of fraud; and,
•	 Review of disclosures against the requirements of IFRS 15 
The audit procedures performed to address this risk were performed by 
component and shared service centre teams and reviewed by the group team.
Key observations communicated to the Audit Committee
Based on the procedures performed, including those in respect of manual adjustments to revenue, we did not identify any 
evidence of material misstatement in the revenue recognised during the year.
INDEPENDENT AUDITOR’S REPORT TO THE MEMBERS OF IMPERIAL BRANDS PLC continued
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Risk 
Our response to the risk
Management override of controls or errors related 
to KPIs impacting executive remuneration
There is a risk that management could override 
controls in order to manipulate KPIs which have 
a bearing on remuneration. In the current year 
we have identified the following items as areas 
of focus:
•	 Manipulation of reported margins to overstate 
operating profits;
•	 Incorrect classification of items as adjusting 
costs in order to manipulate the adjusted 
operating profit metric;
•	 Errors relating to working capital metrics, 
particularly focused on inappropriate cash cut-off 
to manipulate working capital and therefore the 
adjusted operating cash conversion metric;
•	 Incorrect reporting of ESG metrics on which 
aspects of executive remuneration are based.
Refer to the audit committee report (page 112); 
accounting policies (note 1); accounting 
estimates and judgements (note 2) of the 
consolidated financial statements; and the 
supplementary information.
In respect of our focus on reported margins, we have:
•	 Inquired of divisional finance leadership to identify any unusual and/or 
new arrangements/projects entered into during the current financial year 
that would be expected to have an impact upon operating profit margins.
•	 Used data analytical techniques to identify and investigate unusual trends 
in margins in order to identify any unusual movements throughout the 
year and in comparison to prior year.
In respect of our focus on the classification of adjusting items, we have:
•	 Challenged the timing of recognition of one-off costs and whether the 
classification of any costs as adjusting is in line with group policy and 
disclosed appropriately.
•	 Evaluated the classification of one-off adjustments for indicators of 
management bias, in particular whether both income and expense 
items are treated consistently.
In respect of our focus on working capital metrics, we have:
•	 Performed cut-off testing at year end on working capital balances to a 
lower testing threshold. Namely, on trade receivables, inventory and trade 
payables to ensure that working capital metrics are not recorded pre year 
end and then reversed post year end to manipulate the adjusted operating 
cash conversion metric.
•	 Performed detailed, disaggregated analytical review to identify unusual 
trends and positions in key significant accounts such as cash, trade 
receivables, trade payables and inventory to identify potential manipulation 
of these balances that would influence working capital balances.
•	 Made inquires outside of finance, for example with Sales, to identify any 
unusual and new arrangements entered into during the last quarter of 
Imperial’s financial year to assess if these are being manipulated to flatter 
working capital.
In respect of our focus on ESG metrics linked to executive remuneration, 
we have:
•	 Conducted in-person and remote site visits to understand local level ESG 
performance and data collection processes;
•	 Obtained an understanding of the process for collecting, collating and 
reporting the ESG metrics during the reporting period;
•	 Performed analytical review procedures to understand the 
appropriateness of the data.
•	 Performed testing, on a sample basis, against underlying source information 
to check the accuracy and completeness of the data and the appropriate 
application of the ESG criteria.
We reviewed the annual report disclosures, including Imperial’s management 
rationale for treating as adjusting, whether equal prominence had been 
given with statutory measures and the transparency of the reconciliation 
of statutory measures to APM’s.
The audit procedures were designed and led by the group audit team, 
with support from component teams whose work was reviewed by the 
group audit team.
Key observations communicated to the Audit Committee
We did not identify any unusual trends in reported margin that would indicate manipulation.
We consider that items identified as being adjusted are appropriate and in line with the group accounting policy.
Following our procedures performed over working capital metrics, we consider these balances are materially correct.
We did not identify any issues with regards the completeness, accuracy or appropriateness of data used in the application of ESG 
criteria related to executive remuneration.
Risk 
Our response to the risk
Uncertain tax positions (Provision for uncertain 
tax positions – 2024: £180m, 2023: £189m)
The global nature of the group’s operations results 
in complexities in the payment of, and accounting 
for, tax.
Management applies judgement in assessing tax 
exposures in each jurisdiction, many of which 
require interpretation of local tax laws.
Given this judgement, there is a risk that tax 
provisions are misstated.
Refer to the audit committee report (page 111); 
accounting policies (note 1); accounting estimates 
and judgements (note 2); and tax disclosure (note 8) 
of the consolidated financial statements.
We challenged management’s judgements using tax specialists, both domestic 
and overseas, to provide technical support regarding developments in the 
period and to consider whether the amounts provided reflected an appropriate 
best estimate of the expected economic outflow.
The group audit team, including tax specialists, evaluated the tax consequences 
of the transactions undertaken in the period. We confirmed that the tax 
figures appropriately reflect the transactions and there are no additional 
material risks for which an uncertain tax position (UTP) should be recorded.
We challenged whether the tax exposures identified were complete. 
Our work included inquiring with management regarding the current status 
of discussions with tax authorities, the impact of legislative developments 
and the review of transfer pricing policies.
We assessed whether the group’s disclosures, detailing the year end status 
of material open tax inquiries, adequately disclose relevant facts and 
circumstances and potential liabilities of the group.
The audit procedures were designed and led by the group audit team, 
with support from component teams whose work was reviewed by the 
group audit team.
Key observations communicated to the Audit Committee
Based on our assessment of tax risks and the latest status of tax audits, we conclude that the group’s approach to judgements 
for uncertain tax positions is balanced and that the amounts provided are reasonable. We consider the group’s tax disclosures 
are also appropriate.
Litigation
There are a number of ongoing legal cases in 
different jurisdictions relating to competition, 
product liability, intellectual property and 
commercial litigation. Significant judgements are 
involved in determining the likelihood of a probable 
outflow occurring from legal cases, together with 
the estimate of the likely financial cost. The group’s 
assessment includes evaluating the relevant law, 
historical and pending court rulings with the 
support of legal counsel.
Given the judgements and the significance 
of the amounts involved, there is a risk that 
legal provisions are misstated or that contingent 
liabilities are inadequately disclosed.
Specifically, our audit risk relates to legal cases for 
which the financial cost to the business could be 
material if the potential exposures were to be realised, 
and any cases which could indicate non-compliance 
with the legal and regulatory frameworks with 
which the group is required to comply.
Refer to the audit committee report (page 111); 
accounting policies (note 1); accounting estimates 
and judgements (note 2), and contingent liabilities 
(note 30) of the consolidated financial statements.
We evaluated the processes and controls over litigation operated by 
management at group, by walking through the process from identification 
of potential litigation to the evaluation of probability of outcome and the 
quantification and recording of a provision or disclosure of a 
contingent liability.
We inspected Imperial’s litigation log and communications to the Executive 
Leadership Team and met with group Finance and group General Legal 
Counsel to discuss the developments in significant cases.
We requested, received and read letters received directly from 
management’s external legal counsel that evaluated the current status 
of legal proceedings and independently quantified the estimate of any 
economic outflow arising from settlement of the litigation. 
We evaluated whether any of the fines levied, ongoing litigation cases, 
whistleblower reports or reported frauds in the year gave rise to evidence 
that there had been instances of non-compliance with the relevant laws 
and regulations.
We assessed whether the group’s disclosures detailing contingent liabilities 
and financial commitments adequately disclose relevant facts and 
circumstances and potential liabilities of the group. 
The audit procedures were designed and led by the group audit team, 
with support from component teams whose work was reviewed by the 
group audit team.
Key observations communicated to the Audit Committee
Having met with internal Legal Counsel and received responses from external lawyers, we consider that where an economic 
outflow is probable management have appropriately recorded a provision. For those cases which we consider meet the criteria 
of a contingent liability we concluded that sufficient disclosure exists in the annual report to allow users to understand the range 
of exposures facing the company, where that is possible.
 
Both in the current year and prior year, our auditor’s report includes key audit matters in relation to revenue recognition including 
management override, Management override of controls or errors related to KPIs impacting executive remuneration, uncertain tax 
positions and litigation. The risk associated with these matters remained consistent with the prior year.
INDEPENDENT AUDITOR’S REPORT TO THE MEMBERS OF IMPERIAL BRANDS PLC continued
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OUR APPLICATION OF MATERIALITY
We apply the concept of materiality in planning and 
performing the audit, in evaluating the effect of identified 
misstatements on the audit and in forming our audit opinion. 
Materiality
The magnitude of an omission or misstatement that, 
individually or in the aggregate, could reasonably be expected 
to influence the economic decisions of the users of the 
financial statements. Materiality provides a basis for 
determining the nature and extent of our audit procedures.
We determined materiality for the group to be £156 million 
(2023: £156 million), which is 5% (2023: 5%) of Profit before tax. 
We believe that Profit before tax provides the most relevant 
performance measure to the stakeholders of the group.
We determined materiality for the Parent Company to be 
£194 million (2023: £210 million), which is 2% (2023: 2%) of net 
assets. In performing our procedures, materiality was capped 
at the group allocated materiality of £35 million 
(2023: £35 million).
Performance materiality
The application of materiality at the individual account 
or balance level. It is set at an amount to reduce to an 
appropriately low level the probability that the aggregate 
of uncorrected and undetected misstatements 
exceeds materiality.
On the basis of our risk assessments, together with our 
assessment of the group’s overall control environment, 
our judgement was that performance materiality was 
75% (2023: 75%) of our planning materiality, namely 
£117 million (2023: £117 million).
Audit work at component locations for the purpose of obtaining 
audit coverage over significant financial statement accounts 
is undertaken based on a percentage of total performance 
materiality. The performance materiality set for each component 
is based on the relative scale and risk of the component to the 
group as a whole and our assessment of the risk of misstatement 
at that component. In the current year, the range of performance 
materiality allocated to components was £23 million to 
£35 million (2023: £23 million to £35 million).
Reporting threshold
An amount below which identified misstatements are 
considered as being clearly trivial.
We agreed with the Audit Committee that we would report to 
them all uncorrected audit differences in excess of £8 million 
(2023: £8 million), which is set at 5% of planning materiality, 
as well as differences below that threshold that, in our view, 
warranted reporting on qualitative grounds.
We evaluate any uncorrected misstatements against both the 
quantitative measures of materiality discussed above and in 
light of other relevant qualitative considerations in forming 
our opinion.
Other information 
The other information comprises the information included in the 
annual report set out on pages 1 to 134, other than the financial 
statements and our auditor’s report thereon. The directors are 
responsible for the other information contained within the 
annual report. 
Our opinion on the financial statements does not cover the 
other information and, except to the extent otherwise explicitly 
stated in this report, we do not express any form of assurance 
conclusion thereon. 
Our responsibility is to read the other information and, 
in doing so, consider whether the other information is 
materially inconsistent with the financial statements or our 
knowledge obtained in the course of the audit, or otherwise 
appears to be materially misstated. If we identify such material 
inconsistencies or apparent material misstatements, we are 
required to determine whether this gives rise to a material 
misstatement in the financial statements themselves. If, based 
on the work we have performed, we conclude that there is a 
material misstatement of the other information, we are 
required to report that fact.
We have nothing to report in this regard.
OPINIONS ON OTHER MATTERS PRESCRIBED BY THE 
COMPANIES ACT 2006
In our opinion, the part of the directors’ remuneration report 
to be audited has been properly prepared in accordance with 
the Companies Act 2006.
In our opinion, based on the work undertaken in the course 
of the audit:
•	 the information given in the strategic report and the 
directors’ report for the financial year for which the financial 
statements are prepared is consistent with the financial 
statements; and 
•	 the strategic report and the directors’ report have been 
prepared in accordance with applicable legal requirements.
Matters on which we are required to report by exception
In the light of the knowledge and understanding of the group 
and the parent company and its environment obtained in the 
course of the audit, we have not identified material 
misstatements in the strategic report or the directors’ report.
We have nothing to report in respect of the following matters 
in relation to which the Companies Act 2006 requires us to 
report to you if, in our opinion:
•	 adequate accounting records have not been kept by the 
parent company, or returns adequate for our audit have 
not been received from branches not visited by us; or
•	 the parent company financial statements and the part of 
the Directors’ Remuneration Report to be audited are not in 
agreement with the accounting records and returns; or
•	 certain disclosures of directors’ remuneration specified 
by law are not made; or
•	 we have not received all the information and explanations 
we require for our audit
CORPORATE GOVERNANCE STATEMENT
We have reviewed the directors’ statement in relation to going 
concern, longer-term viability and that part of the Corporate 
Governance Statement relating to the group and company’s 
compliance with the provisions of the UK Corporate Governance 
Code specified for our review by the UK Listing Rules.
Based on the work undertaken as part of our audit, we have 
concluded that each of the following elements of the Corporate 
Governance Statement is materially consistent with the financial 
statements or our knowledge obtained during the audit:
•	 Directors’ statement with regards to the appropriateness 
of adopting the going concern basis of accounting and 
any material uncertainties identified set out on page 103;
•	 Directors’ explanation as to its assessment of the company’s 
prospects, the period this assessment covers and why the 
period is appropriate set out on page 52;
•	 Director’s statement on whether it has a reasonable 
expectation that the group will be able to continue in 
operation and meets its liabilities set out on page 52;
•	 Directors’ statement on fair, balanced and understandable 
set out on page 103;
•	 Board’s confirmation that it has carried out a robust 
assessment of the emerging and principal risks set out 
on page 103;
•	 The section of the annual report that describes the review 
of effectiveness of risk management and internal control 
systems set out on pages 42 to 44; and;
•	 The section describing the work of the audit committee 
set out on pages 109 to 110
RESPONSIBILITIES OF DIRECTORS
As explained more fully in the directors’ responsibilities 
statement set out on page 134, the directors are responsible 
for the preparation of the financial statements and for being 
satisfied that they give a true and fair view, and for such 
internal control as the directors determine is necessary to 
enable the preparation of financial statements that are free 
from material misstatement, whether due to fraud or error. 
In preparing the financial statements, the directors are 
responsible for assessing the group and parent company’s 
ability to continue as a going concern, disclosing, as applicable, 
matters related to going concern and using the going concern 
basis of accounting unless the directors either intend to 
liquidate the group or the parent company or to cease 
operations, or have no realistic alternative but to do so.
Auditor’s responsibilities for the audit  
of the financial statements 
Our objectives are to obtain reasonable assurance about 
whether the financial statements as a whole are free from 
material misstatement, whether due to fraud or error, and to 
issue an auditor’s report that includes our opinion. Reasonable 
assurance is a high level of assurance, but is not a guarantee 
that an audit conducted in accordance with ISAs (UK) will always 
detect a material misstatement when it exists. Misstatements 
can arise from fraud or error and are considered material if, 
individually or in the aggregate, they could reasonably be 
expected to influence the economic decisions of users taken 
on the basis of these financial statements. 
Explanation as to what extent the audit was considered 
capable of detecting irregularities, including fraud 
Irregularities, including fraud, are instances of non-compliance 
with laws and regulations. We design procedures in line with 
our responsibilities, outlined above, to detect irregularities, 
including fraud. The risk of not detecting a material 
misstatement due to fraud is higher than the risk of not 
detecting one resulting from error, as fraud may involve 
deliberate concealment by, for example, forgery or intentional 
misrepresentations, or through collusion. The extent to which 
our procedures are capable of detecting irregularities, 
including fraud is detailed below.
However, the primary responsibility for the prevention and 
detection of fraud rests with both those charged with 
governance of the company and management. 
•	 We obtained an understanding of the legal and regulatory 
frameworks that are applicable to the group and determined 
that the most significant are frameworks which are directly 
relevant to specific assertions in the financial statements 
and are those that relate to the reporting framework 
(UK adopted international accounting standards, the 
Companies Act 2006 and the UK Corporate Governance 
Code) and the relevant tax laws and regulations in the 
jurisdictions in which the group operates. In addition, 
we concluded that there are certain significant laws and 
regulations which may have an effect on the determination 
of the amounts and disclosures in the financial statements 
being the UK Listing Rules of the UK Listing Authority, 
and those laws and regulations relating to health and safety, 
employee matters and country-specific regulations on 
tobacco and nicotine alternatives control. 
•	 We understood how the group is complying with those 
frameworks by making inquiries of management, internal 
audit, those responsible for legal and compliance procedures 
and the company secretary. We corroborated our inquiries 
through our review of board minutes, papers provided to the 
Audit Committee and attendance at meetings of the Audit 
Committee, as well as consideration of the results of our 
audit procedures across the group.
INDEPENDENT AUDITOR’S REPORT TO THE MEMBERS OF IMPERIAL BRANDS PLC continued
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•	 We assessed the susceptibility of the group’s financial 
statements to material misstatement, including how fraud 
might occur by meeting with management from various 
parts of the business to understand where it considered 
there was susceptibility to fraud and assessing whistleblowing 
incidences for those with a potential financial reporting 
impact. Where necessary, our procedures included our 
forensic investigation specialists. We also considered 
performance targets and their influence on efforts made 
by management to manage earnings or influence the 
perceptions of analysts. We considered the programmes 
and controls that the group has established to address risks 
identified, or that otherwise prevent, deter and detect fraud; 
and how senior management monitors those programs 
and controls. Where the risk was considered to be higher, 
we performed audit procedures to address each identified 
fraud risk. These procedures included testing manual 
journals and were designed to provide reasonable assurance 
that the financial statements were free from fraud or error.
•	 Based on this understanding we designed our audit 
procedures to identify non-compliance with such laws 
and regulations. Our procedures involved inquiries of group 
management, those charged with governance and legal 
counsel, as well as journal entry testing, with a focus on 
manual consolidation journals and journals indicating 
significant or unusual transactions based on our 
understanding of the business. Through our testing we 
challenged the assumptions and judgements made by 
management in respect of significant one-off transactions 
in the financial year and significant accounting estimates 
as referred to in the key audit matters section above. 
At a component level, our full and specific scope component 
audit team’s procedures included inquiries of component 
management; journal entry testing; and focused testing, 
including in respect of the key audit matter of revenue 
recognition. We also leveraged our data analytics platform 
in performing our work on the order to cash and purchase 
to pay and inventory processes to assist in identifying 
higher risk transactions for testing.
•	 Where we identified potential non-compliance with laws 
and regulations, we developed an appropriate audit response 
and communicated directly with components impacted. 
Our procedures involved: understanding the process and 
controls to identify non-compliance, inquiring of internal 
and external legal counsel, performing an analysis of press 
reporting on these matters, understanding the fact patterns 
in each case and documenting the positions taken by 
management, and using specialists to support us in 
concluding on the matters identified. 
A further description of our responsibilities for the audit 
of the financial statements is located on the Financial 
Reporting Council’s website at https://www.frc.org.uk/
auditorsresponsibilities. This description forms part of 
our auditor’s report.
OTHER MATTERS WE ARE REQUIRED TO ADDRESS
•	 Following the recommendation from the audit committee, 
we were appointed by the shareholders at the AGM 
on 31 January 2024 to audit the financial statements 
for the year ending 30 September 2024 and subsequent 
financial periods. 
The period of total uninterrupted engagement including 
previous renewals and reappointments is five years, covering 
the years ending 2020 to 2024.
•	 The audit opinion is consistent with the additional report 
to the audit committee.
USE OF OUR REPORT
This report is made solely to the company’s members, as a 
body, in accordance with Chapter 3 of Part 16 of the Companies 
Act 2006. Our audit work has been undertaken so that we 
might state to the company’s members those matters we are 
required to state to them in an auditor’s report and for no other 
purpose. To the fullest extent permitted by law, we do not 
accept or assume responsibility to anyone other than the 
company and the company’s members as a body, for our audit 
work, for this report, or for the opinions we have formed.
Marcus Butler (Senior statutory auditor)
For and on behalf of Ernst & Young LLP, Statutory Auditor
London 
18 November 2024
INDEPENDENT AUDITOR’S REPORT TO THE MEMBERS OF IMPERIAL BRANDS PLC continued
CONSOLIDATED FINANCIAL STATEMENTS 
CONSOLIDATED INCOME STATEMENT 
for the year ended 30 September 2024 
 
£ million unless otherwise indicated 
Notes  
2024 
2023 
Revenue 
3  
32,411  
32,475  
Duty and similar items 
  
(13,925) 
(14,398) 
Other cost of sales 
  
(11,707) 
(11,397) 
Cost of sales 
  
(25,632) 
(25,795) 
Gross profit 
 
6,779  
6,680  
Distribution, advertising and selling costs 
  
(2,383) 
(2,338) 
Administrative and other expenses 
  
(842) 
(940) 
Operating profit 
4  
3,554  
3,402  
Investment income 
5  
560  
772  
Finance costs 
5  
(1,094) 
(1,070) 
Net finance costs 
 
(534) 
(298) 
Share of profit of investments accounted for using the equity method 
15  
9  
7  
Profit before tax 
 
3,029  
3,111  
Tax 
8  
(282) 
(655) 
Profit for the year 
  
2,747  
2,456  
Attributable to: 
  
  
 
Owners of the parent 
 
2,613  
2,328  
Non-controlling interests 
  
134  
128  
Earnings per ordinary share (pence) 
 
  
 
• Basic 
10  
300.7  
252.4  
• Diluted 
10  
299.0  
250.8  
Investment income and finance costs for 2023 have been reclassified with no impact to net finance costs. See note 5 for more information. 
CONSOLIDATED STATEMENT OF COMPREHENSIVE INCOME 
for the year ended 30 September 2024  
£ million 
Notes  
2024 
2023 
Profit for the year 
 
2,747  
2,456  
Other comprehensive income 
 
  
 
Exchange movements 
  
(602) 
(508) 
Hyperinflation adjustment in the year 
1  
6  
5  
Current tax on hedge of net investments and quasi-equity loans 
 
(197) 
(115) 
Items that may be reclassified to profit and loss 
  
(793) 
(618) 
Net actuarial losses on retirement benefits 
24  
(99) 
(376) 
Deferred tax relating to net actuarial losses on retirement benefits 
  
37  
135  
Items that will not be reclassified to profit and loss 
  
(62) 
(241) 
Other comprehensive expense for the year, net of tax 
  
(855) 
(859) 
Total comprehensive income for the year 
  
1,892  
1,597  
Attributable to:  
 
  
 
Owners of the parent 
 
1,783  
1,484  
Non-controlling interests 
  
109  
113  
Total comprehensive income for the year 
  
1,892  
1,597  
 
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CONSOLIDATED FINANCIAL STATEMENTS continued 
CONSOLIDATED BALANCE SHEET 
at 30 September 2024 
£ million 
Notes  
2024 
2023 
Non-current assets 
Intangible assets 
12  
15,938  
16,944  
Property, plant and equipment 
13  
1,561  
1,617  
Right of use assets 
14  
362  
326  
Investments accounted for using the equity method 
15  
56  
55  
Retirement benefit assets 
24  
376  
414  
Trade and other receivables 
17  
118  
63  
Derivative financial instruments 
21/22 
330  
824  
Deferred tax assets 
23  
889  
653  
19,630  
20,896  
Current assets 
Inventories 
16  
4,080  
4,522  
Trade and other receivables 
17  
2,645  
2,490  
Current tax assets 
8  
249  
112  
Cash and cash equivalents 
18  
1,078  
1,345  
Derivative financial instruments 
21/22 
144  
126  
8,196  
8,595  
Total assets 
27,826  
29,491  
Current liabilities 
Borrowings 
20  
(1,191) 
(1,499) 
Derivative financial instruments 
21/22 
(187) 
(174) 
Lease liabilities 
14  
(86) 
(81) 
Trade and other payables 
19  
(9,497) 
(9,579) 
Current tax liabilities 
8  
(412) 
(418) 
Provisions 
25  
(89) 
(148) 
(11,462) 
(11,899) 
Non-current liabilities 
Borrowings 
20  
(7,506) 
(7,882) 
Derivative financial instruments 
21/22 
(622) 
(829) 
Lease liabilities 
14  
(300) 
(268) 
Trade and other payables 
19  
(86) 
(27) 
Deferred tax liabilities 
23  
(780) 
(871) 
Retirement benefit liabilities 
24  
(819) 
(807) 
Provisions 
25  
(222) 
(266) 
(10,335) 
(10,950) 
Total liabilities 
(21,797) 
(22,849) 
Net assets 
6,029  
6,642  
Equity 
Share capital 
26  
91  
97  
Share premium and capital redemption 
26 
5,849  
5,843  
Retained earnings 
(479) 
(674) 
Exchange translation reserve 
(19) 
755  
Equity attributable to owners of the parent 
5,442  
6,021  
Non-controlling interests 
587  
621  
Total equity 
6,029  
6,642  
The financial statements on pages 145 to 229 were approved by the Board of Directors on 18 November 2024 and signed on its behalf by: 
Lukas Paravicini 
Director 
 
CONSOLIDATED STATEMENT OF CHANGES IN EQUITY 
for the year ended 30 September 2024  
 
£ million 
Share  
capital  
Share  
premium  
and capital  
redemption  
Retained  
earnings  
Exchange  
translation  
reserve  
Equity  
attributable  
to owners  
of the  
parent  
Non-  
controlling  
interests  
Total  
equity  
At 1 October 2023 
97  
5,843  
(674) 
755  
6,021  
621  
6,642  
Profit for the year 
– 
– 
2,613  
– 
2,613  
134  
2,747  
Exchange movements on retranslation of net assets 
– 
– 
– 
(1,235) 
(1,235) 
(25) 
(1,260) 
Exchange movements on net investment hedges 
– 
– 
– 
540  
540  
– 
540  
Exchange movements on quasi-equity loans 
– 
– 
– 
118  
118  
– 
118  
Hyperinflation adjustment in the year 
– 
– 
6  
– 
6  
– 
6  
Current tax on hedge of net investments and quasi-equity 
loans 
– 
– 
– 
(197) 
(197) 
– 
(197) 
Net actuarial losses on retirement benefits 
– 
– 
(99) 
– 
(99) 
– 
(99) 
Deferred tax relating to net actuarial losses on retirement 
benefits 
– 
– 
37  
– 
37  
– 
37  
Other comprehensive expense 
– 
– 
(56) 
(774) 
(830) 
(25) 
(855) 
Total comprehensive income/(expense) 
– 
– 
2,557  
(774) 
1,783  
109  
1,892  
Transactions with owners 
  
  
  
  
  
  
  
Costs of employees' services compensated by share 
schemes 
– 
– 
45  
– 
45  
– 
45  
Current tax on share-based payments 
– 
– 
4  
– 
4  
– 
4  
Repurchase of shares 
(6) 
6  
(1,115) 
– 
(1,115) 
– 
(1,115) 
Changes in non-controlling interests  
– 
– 
(4) 
– 
(4) 
(7) 
(11) 
Deferred tax on share-based payments 
– 
– 
2  
– 
2  
– 
2  
Remeasurement of put/call option 
– 
– 
5  
– 
5  
– 
5  
Dividends paid 
– 
– 
(1,299) 
– 
(1,299) 
(136) 
(1,435) 
At 30 September 2024 
91  
5,849  
(479) 
(19) 
5,442 
587  
6,029  
 
At 1 October 2022 
103  
5,837  
(443) 
1,363  
6,860  
613  
7,473  
Profit for the year 
– 
– 
2,328  
– 
2,328  
128  
2,456  
Exchange movements on retranslation of net assets 
– 
– 
– 
(942) 
(942) 
(15) 
(957) 
Exchange movements on net investment hedges 
– 
– 
– 
427  
427  
– 
427  
Exchange movements on quasi-equity loans 
– 
– 
– 
22  
22  
– 
22  
Hyperinflation adjustment in the year 
– 
– 
5  
– 
5  
– 
5  
Current tax on hedge of net investments and quasi-equity 
loans 
– 
– 
– 
(115) 
(115) 
– 
(115) 
Net actuarial gains on retirement benefits 
– 
– 
(376) 
– 
(376) 
– 
(376) 
Deferred tax relating to net actuarial gains on retirement 
benefits 
– 
– 
135  
– 
135  
– 
135  
Other comprehensive expense 
– 
– 
(236) 
(608) 
(844) 
(15) 
(859) 
Total comprehensive income/(expense) 
– 
– 
2,092  
(608) 
1,484  
113  
1,597  
Transactions with owners 
 
 
 
 
 
 
 
Costs of employees' services compensated by share 
schemes 
– 
– 
41  
– 
41  
– 
41  
Repurchase of shares 
(6) 
6  
(1,006) 
– 
(1,006) 
– 
(1,006) 
Changes in non-controlling interests  
– 
– 
1  
– 
1  
(1) 
– 
Deferred tax on share-based payments 
– 
– 
1  
– 
1  
– 
1  
Registration of put/call option 
– 
– 
(48) 
– 
(48) 
– 
(48) 
Dividends paid 
– 
– 
(1,312) 
– 
(1,312) 
(104) 
(1,416) 
At 30 September 2023 
97  
5,843  
(674) 
755  
6,021  
621  
6,642  
 
 
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CONSOLIDATED FINANCIAL STATEMENTS continued 
CONSOLIDATED CASH FLOW STATEMENT 
for the year ended 30 September 2024 
£ million 
2024 
2023 
Cash flows from operating activities 
  
 
Operating profit 
3,554  
3,402  
Dividends received from investments accounted for using the equity method 
9  
7  
Depreciation, amortisation and impairment 
647  
632  
Profit on disposal of non-current assets 
(13) 
(39) 
Loss on disposal of subsidiaries 
– 
1  
Post-employment benefits 
(45) 
(29) 
Share-based payments 
46  
31  
Other non-cash items 
(1) 
40  
Movement in provisions 
(102) 
21  
Operating cash flows before movement in working capital 
4,095  
4,066  
Decrease/(increase) in inventories 
205  
(551) 
(Increase)/decrease in trade and other receivables 
(318) 
46  
Increase in trade and other payables 
213  
158  
Movement in working capital 
100  
(347) 
Tax paid 
(888) 
(590) 
Net cash generated from operating activities 
3,307  
3,129  
Cash flows from investing activities 
  
 
Interest received 
15  
10  
Proceeds from the sale of non-current assets 
50  
71  
Purchase of non-current assets 
(371) 
(325) 
Purchase of brands and operations  
(42) 
(183) 
Net cash used in investing activities 
(348) 
(427) 
Cash flows from financing activities 
  
 
Acquisition of non-controlling interests 
(49) 
– 
Interest paid 
(431) 
(417) 
Lease liabilities paid 
(93) 
(92) 
Increase in borrowings 
3,848  
1,462  
Repayment of borrowings 
(3,948) 
(1,518) 
Cash flows relating to derivative financial instruments 
(34) 
(64) 
Repurchase of shares 
(1,020) 
(1,006) 
Dividends paid to non-controlling interests 
(136) 
(104) 
Dividends paid to owners of the parent 
(1,299) 
(1,312) 
Net cash used in financing activities 
(3,162) 
(3,051) 
Net decrease in cash and cash equivalents 
(203) 
(349) 
Cash and cash equivalents at start of year 
1,345  
1,850  
Effect of foreign exchange rates on cash and cash equivalents 
(64) 
(156) 
Cash and cash equivalents at end of year 
1,078  
1,345  
 
 
NOTES TO THE FINANCIAL STATEMENTS 
 
 
1. ACCOUNTING POLICIES 
Basis of preparation 
The consolidated financial statements comprise the results of 
the Company, a public company limited by shares, incorporated 
in England and Wales, and its subsidiary undertakings, together 
with the Group's share of the results of its associates and joint 
arrangements. The Company’s registered number is 3236483 
and its registered address is 121 Winterstoke Road, Bristol, 
BS3 2LL. 
The consolidated financial statements have been prepared in 
accordance with UK-adopted International Accounting 
Standards (“UK-adopted IAS”). 
The financial statements have been prepared under the 
historical cost convention except where fair value 
measurement is required under IFRS Accounting Standards 
("IFRS") as described below in the accounting policies on 
financial instruments, and on a going concern basis. 
The consolidated financial statements are presented in pounds 
sterling, the presentation currency of the Group, and the 
functional currency of the Company. All values are rounded to 
the nearest one million (£1 million) except where otherwise 
indicated. 
Alternative performance measures 
Information on Alternative Performance Measures (APMs) is 
presented within the Supplementary Information section of 
this document. 
Basis for going concern 
The Group’s policy is to ensure that we always have sufficient 
capital markets funding and committed bank facilities in place 
to meet foreseeable peak borrowing requirements. 
The Group recognises there can be uncertainty in the external 
environment, however, during past periods of disruption (e.g. 
COVID-19, political uncertainty in Russia, Ukraine and the 
Middle East), the Group effectively managed operations across 
the world and has proved it has an established mechanism to 
operate efficiently despite this uncertainty. The Directors 
consider that a one-off discrete event with immediate cash 
outflow is of greatest concern to the short-term liquidity of 
the Group. 
The Directors have assessed the emerging and principal risks 
of the business, including stress testing a range of different 
scenarios that may affect the business. These included 
scenarios which examined the implications of: 
• A one-off discrete event resulting in immediate cash outflow 
such as unexpected duty and tax payments; and/or other 
legal and regulatory risks materialising of c.£500 million 
• A rapid and lasting deterioration to the Group’s profitability 
because markets become closed to tobacco products or there 
are sustained failures to our tobacco manufacturing and 
supply chains. These assumed a permanent reduction in 
profitability of 10% from 1 October 2024 
The scenario planning also considered mitigation actions 
including reductions to capital expenditure, dividend payments 
and share buyback programme. There are additional actions 
that were not modelled but could be taken including other cost 
mitigations such as staff redundancies, working capital 
management, retrenchment of leases and discussions with 
lenders about capital structure. 
Under the reverse stress test scenario, after considering 
mitigation actions including reductions of capital expenditure, 
dividend payments and share buyback programme, we have 
modelled that a 37% EBITDA reduction would lead the Group to 
have sufficient headroom until 30 November 2025. 
The Group believes this reverse stress test scenario to be 
remote given the relatively small impact on our trading 
performance and bad debt levels during the COVID-19 
pandemic and political uncertainty with regard to Ukraine and 
Russia. In this scenario the Group would implement a number 
of mitigating actions including revoking the uncommitted 
dividend, pausing the share buyback and reducing 
discretionary spend such as capital expenditure. 
Based on its review of future cash flows covering the period 
through to 30 November 2025, and having assessed the 
principal risks facing the Group, the Board is of the opinion that 
the Group as a whole and Imperial Brands PLC have adequate 
resources to meet their operational needs from the date of this 
report for a period of twelve months from the date of approval 
of the financial statements and concludes that it is appropriate 
to prepare the financial statements on a going concern basis. 
Imperial Brands PLC (the Company) provides guarantees to a 
number of subsidiaries under section 479A of the Companies 
Act 2006, whereby the subsidiaries, incorporated in the UK and 
Ireland, are exempt from the requirements of the Act relating to 
the audit of individual accounts for the financial year ending 30 
September 2024. See note VIII Guarantees of the Imperial 
Brands PLC financial statements for further details. 
An amendment to IAS 1 Presentation of Financial Statements 
requires the disclosure of material accounting policy 
information as part of the notes to the accounts and these are 
set out below. Accounting policy information is material if, 
when considered together with other information included in 
an entity's financial statements, it can reasonably be expected 
to influence a decision that the primary users of general 
purpose financial statements make on the basis of those 
financial statements. 
 
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CONSOLIDATED FINANCIAL STATEMENTS continued 
NOTES TO THE FINANCIAL STATEMENTS continued 
 
The material accounting policies, which have been applied 
consistently other than where new policies (detailed below) 
have been adopted, are set out below. 
Basis of consolidation 
Subsidiaries are those entities controlled by the Group. Control 
exists when the Group is exposed to, or has the rights to, 
variable returns from its involvement with the entity and has 
the ability to affect those returns through its power over the 
entity. The financial statements of subsidiaries are included in 
the consolidated financial statements from the date that 
control commences until the date that control ceases. Where 
necessary, accounting policies of subsidiaries are changed to 
ensure consistency with the policies adopted by the Group. 
The acquisition method of accounting is used to account for the 
purchase of subsidiaries. The excess of the value transferred to 
the seller in return for control of the acquired business together 
with the fair value of any previously held equity interest in that 
business over the Group’s share of the fair value of the 
identifiable net assets is recorded as goodwill.  
Intragroup transactions, balances and unrealised gains on 
transactions between Group companies are eliminated. 
Unrealised losses are also eliminated unless costs cannot 
be recovered. 
Material accounting policies 
Foreign currency 
Items included in the financial statements of each Group 
company are measured using the currency of the primary 
economic environment in which the company operates (the 
functional currency). 
The income and cash flow statements of Group companies 
using non-sterling functional currencies are translated to 
sterling (the Group’s presentational currency) at average rates 
of exchange in each period. Assets and liabilities of these 
companies are translated at rates of exchange ruling at the 
balance sheet date. The differences between retained profits 
and losses translated at average and closing rates are taken to 
reserves, as are differences arising on the retranslation of the 
net assets at the beginning of the year. 
Transactions in currencies other than a company’s functional 
currency are initially recorded at the exchange rate ruling at 
the date of the transaction. Foreign exchange gains and losses 
resulting from the settlement of such transactions and from the 
translation at exchange rates ruling at the balance sheet date of 
monetary assets and liabilities denominated in foreign 
currencies are recognised in the consolidated income 
statement with exchange differences arising on trading 
transactions being reported in operating profit, and those 
arising on financing transactions being reported in net finance 
costs unless as a result of net investment hedging they are 
reported in other comprehensive income. 
The Group designates as net investment hedges certain 
external borrowings and derivatives up to the value of the net 
assets of Group companies that use non-sterling functional 
currencies after deducting permanent intercompany loans. 
Gains or losses on these hedges that are regarded as highly 
effective are transferred to other comprehensive income, where 
they offset gains or losses on translation of the net investments 
that are recorded in equity, in the exchange translation reserve. 
The Group’s financial results are principally exposed to euro 
and US dollar exchange rates, which are detailed in the 
table below. 
 
2024 
2023 
Closing rate 
Average rate 
Closing rate 
Average rate 
Euro 
1.1985  
1.1694  
1.1545  
1.1487  
US dollar 
1.3384  
1.2681  
1.2214  
1.2264  
Revenue recognition 
For the Tobacco & Next Generation Products (Tobacco & NGP) 
business, revenue comprises the invoiced value for the sale of 
goods net of sales taxes, rebates and discounts. Revenue is 
based on the completion of performance obligations that 
constitute the delivery of goods. The performance obligation is 
recognised as complete at the point in time when a Group 
company has delivered products to the customer, the customer 
has accepted the products and collectability of the related 
receivables is reasonably assured. 
The Group recognises income arising from the licensing of 
intellectual property, occurring in the ordinary course of 
business, which is treated as revenue. Licensing revenue will be 
recognised over the period of the licence. The licences granted 
are distinct from other promises in the contract. 
For the Distribution business, revenue comprises the invoiced 
value for the sale of goods and services net of sales taxes, 
rebates and discounts when goods have been delivered or 
distribution services have been provided. The Distribution 
business only recognises commission revenue on purchase 
and sale transactions in which it acts as a commission agent. 
Distribution and marketing commissions are included in 
revenue. Revenue is recognised on products on consignment 
when these are sold by the consignee. The performance 
obligations associated with distribution services, which include 
fees for distributing certain third-party products, are linked to 
the successful distribution of products for customers.  
Payments are made to both direct and indirect customers for 
rebates, discounts and other promotional activities. Direct 
customers are those to which the Group supplies goods or 
services. Indirect customers are other entities within the supply 
chain to the end consumer. Rebates and discounts are 
deducted from revenue. Where the contract with customers has 
an entitlement to variable consideration due to the existence of 
retrospective rebates and discounts, revenue is estimated based 
on the amount of consideration expected to be received. This 
estimation is a determination of the most likely amount to be 
received using all known factors including historic experience. 
Typically, there is a high degree of certainty over the amount of 
retrospective rebates/discounts paid due to relatively low year-
on-year variations in the volume and pattern of product sales. 
As the provision of distribution services typically involves 
product delivery tasks undertaken in a short period of time, 
revenue and any associated rebates and discounts relating to 
these services do not normally span an accounting year end.
 
Payments for promotional activities will also be deducted from 
revenue where the payments relate to goods or service that are 
closely related to or indistinct from associated sales of goods or 
services to that customer. The calculated costs are accrued and 
accounted for as incurred and matched as a deduction from the 
associated revenues (i.e. excluded from revenues reported in 
the Group’s consolidated income statement).  
Duty and similar items 
Duty and similar items includes duty and levies having the 
characteristics of duty. In countries where duty is a production 
tax, duty is included in revenue and in cost of sales in the 
consolidated income statement. Duty is regarded as a sales tax 
and excluded from revenue where: 
• duty becomes payable to the tax authority when the goods 
are sold; 
• there is an obligation to change the sales price when a 
change in the rate of duty is imposed; and 
• there is a requirement to identify the duty separately on sales 
information such as invoices. 
Payments made in the USA under the Master Settlement 
Agreement are recognised in other cost of sales; for further 
disclosure see note 30 contingent liabilities. 
Taxes 
Current tax is the expected tax payable on the taxable income 
for the year, using tax rates enacted or substantively enacted at 
the balance sheet date, and any adjustments to tax payable in 
respect of previous years. Current tax assets and liabilities are 
offset to the extent the entity has a legally enforceable right to 
set off the recognised amounts, and it intends to either settle on 
a net basis or realise the asset and settle the liability 
simultaneously.  
Uncertain tax positions are assessed and measured on an issue 
by issue basis within the jurisdictions where we operate using 
management’s estimate of the most likely outcome. Where 
management determines that a greater than 50% probability 
exists that the tax authorities would accept the position taken 
in the tax return, amounts are recognised in the consolidated 
financial statements on that basis. Where the amount of tax 
payable or recoverable is uncertain, the Group recognises a 
liability or asset based on either: management’s judgement of 
the most likely outcome; or, when there is a wide range of 
possible outcomes, a probability weighted average approach. 
The Group recognises interest on late paid taxes as part of 
financing costs. The Group recognises penalties, if applicable, 
as part of administrative and other expenses. 
Deferred tax is provided in full on temporary differences 
between the carrying amount of assets and liabilities in the 
financial statements and the tax base, except if it arises from 
the initial recognition of an asset or liability in a transaction, 
other than a business combination, that at the time of the 
transaction affects neither accounting nor taxable profit or 
loss and does not give rise to equal taxable and deductible 
temporary differences. Deferred tax is provided on temporary 
differences arising on investments in subsidiaries, except 
where the timing of the reversal of the temporary difference is 
controlled by the Group and it is probable that the temporary 
difference will not reverse in the foreseeable future. Deferred 
tax assets are recognised only to the extent that it is probable 
that future taxable profits will be available against which the 
assets can be realised. Deferred tax is determined using the tax 
rates that have been enacted or substantively enacted at the 
balance sheet date, and are expected to apply when the 
deferred tax liability is settled or the deferred tax asset 
is realised. 
Deferred tax assets and deferred tax liabilities are offset to the 
extent the entity has a legally enforceable right to set off 
current tax assets against current tax liabilities and the 
deferred tax assets and the deferred tax liabilities relate to 
income taxes levied by the same taxation authority on either: 
the same taxable entity or different taxable entities which 
intend either to settle current tax liabilities and assets on a 
net basis, or to realise the assets and settle the liabilities 
simultaneously, in each future period in which significant 
amounts of deferred tax liabilities or assets are expected to be 
settled or recovered. 
Dividends 
Final dividends are recognised as a liability in the period in 
which the dividends as approved by the Board of Directors are 
approved by shareholders, whereas interim dividends as 
approved by the Board of Directors are recognised in the period 
in which the dividends are paid. 
Intangible assets - goodwill 
Goodwill represents the excess of value transferred to the seller 
in return for control of the acquired business together with the 
fair value of any previously held equity interest in that business 
over the Group’s share of the fair value of the identifiable net 
assets. 
Goodwill is tested at least annually for impairment and carried 
at cost less accumulated impairment losses. Any impairment is 
recognised immediately in the consolidated income statement 
and cannot be subsequently reversed. If any negative goodwill 
arises this is recognised immediately in the consolidated 
income statement. For the purpose of impairment testing, 
goodwill is allocated to groups of cash-generating units that are 
expected to benefit from the business combination in which 
the goodwill arose. 
Intangible assets - other 
Other intangible assets are initially recognised in the 
consolidated balance sheet at historical cost unless they are 
acquired as part of a business combination, in which case they 
are initially recognised at fair value. They are shown in the 
balance sheet at historical cost less accumulated amortisation 
and impairment. The Group does not operate a revaluation 
model and therefore assets are not subject to ongoing 
revaluations. 
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CONSOLIDATED FINANCIAL STATEMENTS continued 
NOTES TO THE FINANCIAL STATEMENTS continued 
These assets consist mainly of acquired trademarks, 
intellectual property, product development, acquired customer 
relationships and computer software. The Davidoff cigarette 
trademark is considered by the Directors to have an indefinite 
life based on the fact that it is an established international 
brand with global potential. Trademarks with indefinite lives 
are not amortised but are reviewed annually for impairment. 
The carrying value of Davidoff is subject to an annual 
impairment review under the requirements of IAS 36 as the 
Group does not currently foresee a limit to the period over 
which the asset is expected to generate net cash inflows. 
The most recent assessment indicates that the carrying value 
is not impaired. 
Intellectual property (including trademarks), product 
development, supply agreements (including customer 
relationships) and computer software are amortised over 
their estimated useful lives as follows: 
Intellectual property 
5 - 30 years 
straight line 
Supply agreements 
3 - 15 years 
straight line 
Software 
3 - 10 years 
straight line 
Product development 
3 - 10 years 
straight line 
Property, plant and equipment  
Property, plant and equipment are recognised in the 
consolidated balance sheet at historical cost or at their initial 
fair value where they are acquired as part of an acquisition, 
subject to depreciation or impairment. The Group does not 
operate a revaluation model and therefore assets are not 
subject to ongoing revaluations. 
Land is not depreciated and depreciation on assets under 
construction does not commence until they are complete and 
available for use. Depreciation is provided on other property, 
plant and equipment so as to write down the initial cost of each 
asset to its residual value over its estimated useful life as 
follows: 
Property 
up to 50 years 
straight line 
Plant and 
equipment 
2 - 20 years 
straight line/reducing balance 
Fixtures and 
motor vehicles 
2 - 15 years 
straight line 
The assets’ residual values and useful lives are reviewed and, if 
appropriate, adjusted at each balance sheet date. 
Financial instruments and hedging 
Financial assets and financial liabilities, in respect of financial 
instruments, are recognised on the Group’s consolidated 
balance sheet when the Group becomes a party to the 
contractual provisions of the instrument. 
Receivables held under a hold to collect business model are 
stated at amortised cost. Receivables held under a hold to sell 
business model, which are expected to be sold via a non-
recourse factoring arrangement, are separately classified as fair 
value through profit or loss, within trade and other receivables. 
The calculation of impairment provisions is subject to an 
expected credit loss model, involving a prediction of future 
credit losses based on past loss patterns. The approach involves 
the recognition of provisions relating to potential future 
impairments, in addition to impairments that have already 
occurred. The expected credit loss approach involves modelling 
of historic loss rates, and consideration of the level of future 
credit risk. Expected loss rates are then applied to the gross 
receivables balance to calculate the impairment provision. 
Cash and cash equivalents include cash in hand and deposits 
held on call, together with other short-term highly liquid 
investments. 
Non-derivative financial liabilities, including borrowings and 
trade payables, are stated at amortised cost. For borrowings, 
their carrying value includes accrued interest payable, as well 
as unamortised issue costs. Current liabilities include amounts 
where the entity does not have an unconditional right to defer 
settlement of the liability for at least 12 months after the 
balance sheet date. 
The Group transacts derivative financial instruments to 
manage the underlying exposure to foreign exchange and 
interest rate risks. The Group does not transact derivative 
financial instruments for trading purposes. Derivative financial 
instruments are initially recorded at fair value. Derivative 
financial assets and liabilities are included in the consolidated 
balance sheet at fair value, and include accrued interest 
receivable and payable where relevant. However, as the Group 
has decided (as permitted under IFRS 9) not to cash flow or fair 
value hedge account for its derivative financial instruments, 
changes in fair values are recognised in the consolidated 
income statement in the period in which they arise unless the 
derivative qualifies and has been designated as a net 
investment hedging instrument in which case the changes in 
fair values, attributable to foreign exchange, are recognised in 
other comprehensive income. 
Right of use assets 
The Group has lease contracts relating to property and other 
assets (which predominantly relates to motor vehicles). 
The Group recognises right of use assets, at the 
commencement date of the lease (i.e. the date the underlying 
asset is available for use). Right of use assets are measured at 
cost, less any accumulated depreciation and impairment 
losses, and adjusted for any remeasurement of lease liabilities. 
The cost of right of use assets includes the amount of lease 
liabilities recognised, initial direct costs incurred, and lease 
payments made at or before the commencement date less any 
lease incentives received. Unless the Group is reasonably 
certain to obtain ownership of the leased asset at the end of the 
lease term, the recognised right of use asset is depreciated on a 
straight-line basis over the shorter of its estimated useful life 
and the lease term. Right of use assets are subject to 
impairment. 
Lease liabilities 
At the commencement date of the lease, the Group recognises 
lease liabilities measured at the present value of lease 
payments to be made over the lease term. The lease payments 
include fixed payments less any lease incentives receivable, 
variable lease payments which depend on an index or a rate, 
and amounts expected to be paid under residual value 
guarantees. Lease payments include the exercise of purchase 
options if determined reasonably certain to be exercised and 
termination payments if the lease term reflects the exercise of 
an option to terminate. 
 
In calculating the present value of lease payments, the Group 
uses the incremental borrowing rate, defined as the rate of 
interest that a lessee would have to pay to borrow over a similar 
term, and with a similar security, the funds necessary to obtain 
an asset of a similar value to the right of use asset in a similar 
economic environment, at the lease commencement date if the 
interest rate implicit in the lease is not readily determinable. 
After the commencement date, the amount of lease liabilities is 
increased to reflect the accumulation of interest and reduced 
for the lease payments made. In addition, the carrying amount 
of lease liabilities is remeasured if there is a modification, a 
change in the lease term, a change in the in-substance fixed 
lease payments or a change in the assessment to purchase the 
underlying asset. 
Lease payments on short-term leases and leases of low value 
assets are recognised as an expense on a straight line basis 
over the lease term in cost of sales or distribution, advertising 
and selling costs. 
Short-term leases, leases of low value assets and 
practical expedients applied 
The Group has applied a number of practical expedients 
permitted by IFRS 16 Leases. These include:  
• the exclusion of leases where the lease term ends within 12 
months of the commencement of the lease or date of initial 
application; and 
• the exclusion of leases of low value assets, defined as those 
of less than US$ 5,000. 
Inventories 
Inventories are stated at the lower of cost and net realisable 
value. Cost is determined using the first in first out (FIFO) 
method. The cost of finished goods and work in progress 
comprises raw materials, direct labour, other direct costs and 
related production overheads (based on normal operating 
capacity). Net realisable value is the estimated selling price in 
the ordinary course of business, less the estimated costs of 
completion and selling expenses. Inventory is considered for 
obsolescence or other impairment issues and an associated 
provision is booked where necessary.  
Leaf tobacco inventory which has an operating cycle that 
exceeds 12 months is classified as a current asset, consistent 
with recognised industry practice. 
Provisions 
A provision is recognised in the consolidated balance sheet 
when the Group has a legal or constructive obligation as a result 
of a past event, it is more likely than not that an outflow of 
resources will be required to settle that obligation, and a reliable 
estimate of the amount can be made. 
A provision for restructuring is recognised when the Group has 
approved a detailed formal restructuring plan, and the 
restructuring has either commenced or has been publicly 
announced, and it is more likely than not that the plan will be 
implemented, and the amount required to settle any obligations 
arising can be reliably estimated. Future operating losses are 
not provided for. 
Where there are a number of similar obligations, the likelihood 
that an outflow will be required in settlement is determined by 
considering the class of obligations as a whole. A provision is 
recognised even if the likelihood of an outflow with respect to 
any one item included in the same class of obligations may 
be small. 
Contingent liabilities 
Contingent liabilities are possible obligations that arise from 
past events and whose existence will be confirmed only by the 
occurrence or non-occurrence of one or more uncertain future 
events, not wholly within the control of the Group. Contingent 
liabilities are not recognised, only disclosed, unless the 
possibility of a future outflow of resources is considered remote, 
or where a disclosure would seriously prejudice the position of 
the Group. 
Retirement benefit schemes 
For defined benefit schemes, the amount recognised in the 
consolidated balance sheet is the difference between the 
present value of the defined benefit obligation at the balance 
sheet date and the fair value of the scheme assets to the extent 
that they are demonstrably recoverable either by refund or a 
reduction in future contributions. The defined benefit obligation 
is calculated annually by independent actuaries using the 
projected unit credit method. The present value of the defined 
benefit obligation is determined by discounting the estimated 
future cash flows using interest rates of high-quality corporate 
bonds that are denominated in the currency in which the 
benefits will be paid, and that have terms to maturity 
approximating to the terms of the related pension obligation.  
The service cost of providing retirement benefits to employees 
during the year is charged to operating profit. Past service costs 
are recognised immediately in operating profit, unless the 
changes to the pension plan are conditional on the employees 
remaining in service for a specified period of time. 
All actuarial gains and losses, including differences between 
actual and expected returns on assets and differences that 
arise as a result of changes in actuarial assumptions, are 
recognised immediately in full in the statement of 
comprehensive income for the period in which they arise. An 
interest charge is made in the consolidated income statement 
by applying the rate used to discount the defined benefit 
obligations to the net defined benefit liability of the schemes. 
Interest income and costs arising on defined benefit assets and 
liabilities are presented net in the consolidated income 
statement. Prior year amounts have been restated having 
previously presented gross. 
For defined contribution schemes, contributions are recognised 
as an employee benefit expense when they are due. 
Treasury shares 
When the Company purchases its own equity share capital 
(treasury shares), the consideration paid, including any directly 
attributable incremental costs (net of income taxes), is 
deducted on consolidation from equity attributable to owners of 
the parent until the shares are reissued or disposed of. When 
such shares are subsequently sold or reissued, any 
consideration received, net of any directly attributable 
incremental transaction costs and the related income tax 
effects, increases equity attributable to owners of the parent. 
When such shares are cancelled they are transferred to the 
capital redemption reserve. 
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CONSOLIDATED FINANCIAL STATEMENTS continued 
NOTES TO THE FINANCIAL STATEMENTS continued 
Where the Group enters into a contract with a third party that 
contains an obligation to repurchase its own shares for cash or 
another financial asset, a financial liability is recognised for the 
present value of the redemption amount. One example is an 
obligation under a forward contract to repurchase shares in 
Imperial Brands PLC for cash. The financial liability is 
recognised initially at the present value of the redemption 
amount, and is reclassified from equity. Subsequently, the 
financial liability is measured in accordance with IFRS 9, and is 
revalued at subsequent reporting points as appropriate. If the 
contract expires without delivery, the carrying amount of the 
financial liability is reclassified to equity. 
OTHER ACCOUNTING POLICIES 
Joint ventures 
The Group applies IFRS 11 Joint Arrangements to all joint 
arrangements. Under IFRS 11 investments in joint 
arrangements are classified as either joint operations or joint 
ventures depending on the contractual rights and obligations of 
each investor. The Group has assessed the nature of its joint 
arrangements and determined them to be joint ventures. The 
financial statements of joint ventures are included in the Group 
financial statements using the equity accounting method, with 
the Group’s share of net assets included as a single line item 
entitled "Investments accounted for using the equity method". 
In the same way, the Group’s share of earnings is presented in 
the consolidated income statement below operating profit 
entitled "Share of profit of investments accounted for using the 
equity method". 
Share-based payments 
The Group applies the requirements of IFRS 2 Share-based 
Payment to both equity-settled and cash-settled share-based 
employee compensation schemes. The majority of the Group's 
schemes are equity-settled. 
Equity-settled share-based payments are measured at fair 
value at the date of grant and are expensed over the vesting 
period, based on the number of instruments that are expected 
to vest. For plans where vesting conditions are based on total 
shareholder returns, the fair value at the date of grant reflects 
these conditions. Earnings per share and net revenue vesting 
conditions are reflected in the estimate of awards that will 
eventually vest. For cash-settled share-based payments, a 
liability equal to the portion of the services received is 
recognised at its current fair value at each balance sheet date. 
Where applicable the Group recognises the impact of revisions 
to original estimates in the consolidated income statement, 
with a corresponding adjustment to equity for equity-settled 
schemes and current liabilities for cash-settled schemes. Fair 
values are measured using appropriate valuation models, 
taking into account the terms and conditions of the awards. 
The Group funds the purchase of shares to satisfy rights to 
shares arising under share-based employee compensation 
schemes. Shares acquired to satisfy those rights are held in 
Employee Share Ownership Trusts. The Employee Share 
Ownership Trust is a separate entity which is consolidated 
within the Group. On consolidation, these shares are accounted 
for as a deduction from equity attributable to owners of the 
parent. When the rights are exercised, equity is increased by the 
amount of any proceeds received by the Employee Share 
Ownership Trusts. 
Hyperinflation 
The Turkish economy was designated hyperinflationary from 
April 2022. The Group has applied IAS 29 Financial Reporting in 
Hyperinflationary Economies to its Turkish operations with 
effect from 1 October 2021. In accordance with IAS 21 The 
Effects of Changes in Foreign Exchange Rates, the comparative 
figures for the year ended 30 September 2023 have not been 
modified. The adjustments required by IAS 29 are set out below. 
• Adjustment of historical cost non-monetary assets and 
liabilities from their date of initial recognition to the balance 
sheet date (1 October 2021) to reflect the changes in 
purchasing power of the currency caused by inflation, as 
measured by the official Consumer Price Index (CPI) 
published by the Turkish Statistical Institute (TurkStat). 
• Adjustment of the components of the income statement and 
cash flow statement for the inflation index since their 
generation, with a balancing entry in the income statement 
and a reconciling item in the cash flow statement, 
respectively. 
• Adjustment of the income statement to reflect the impact of 
inflation on holding monetary assets and liabilities in local 
currency, where necessary.  
• The financial statements of the Group’s Turkish operations 
have been translated into sterling at the closing exchange 
rate at 30 September 2024.  
• The impact of adjustments to non-monetary assets 
recognising inflation from the adoption date to the closing 
balance sheet date, on translation into sterling at the closing 
balance sheet rate has been recognised within other 
comprehensive income. 
The TurkStat CPI index was 2526.16 at 30 September 2024 
(1,691.04 at 30 September 2023 and 1,046.89 at 30 September 
2022). The inflation index for the year is therefore 1.4939 (2023: 
1.6153). The impact on the Group’s results remains immaterial. 
New accounting standards 
There have been no changes to accounting standards that have 
significantly impacted the accounting or disclosures within the 
financial statements for the year ended 30 September 2024. 
New accounting standards that are effective after the 
year ended 30 September 2024 
There are a number of amendments and clarifications to IFRS, 
effective in future years and, with the exception of IFRS 18 
Presentation and Disclosure in Financial Statements, none of 
these are expected to significantly impact the Group’s 
consolidated results or financial position. 
 
IFRS 18 - Presentation and Disclosure in Financial Statements 
This new accounting standard is effective for the year ended 30 
September 2028 and will involve a change to the structure of 
the primary financial statements. This requires entities to 
classify income and expenses into five categories – operating, 
investing, financing, income tax and discontinued operations. 
In addition, certain “non-GAAP” measures – alternative 
performance measures (APMs) – will now form part of the 
audited financial statements, and require mandatory 
definitions and reconciliation to GAAP measures. The Group is 
presently reviewing the impact of this standard which is 
expected to fundamentally change the structure of the 
presentation of the Income statement. The Group already 
complies with the requirements related to Alternative 
Performance Measures through the voluntary disclosures that 
are included within the Supplementary Information section of 
this report. Therefore, there is expected to be minimal impact 
related to APM disclosures. 
2. ACCOUNTING ESTIMATES AND JUDGEMENTS 
The Group makes estimates and judgements associated with 
accounting entries which will be affected by future events. 
Estimates and judgements are continually evaluated based on 
historical experience, and other factors, including current 
information that helps form a forward-looking view of expected 
future outcomes. 
Estimates involve the determination of the quantum of 
accounting balances to be recognised. Judgements typically 
involve decisions such as whether to recognise an asset 
or liability. 
The actual amounts recognised in the future may deviate from 
these estimates and judgements. 
Estimates 
Significant estimates 
Companies are required to state whether estimates have a 
significant risk of a material adjustment to the carrying 
amounts of assets and liabilities within the next financial year. 
We have reviewed the items below where estimation 
uncertainty exists. While a number of these areas do involve 
estimation of the carrying value of assets or liabilities that are 
potentially significant within the context of the financial 
statements, the Group considers the probability of a significant 
risk of material adjustment to be low. None of these estimates 
are expected to present a material adjustment to the carrying 
amount of assets and liabilities in the next financial year. 
Therefore, no significant estimates are required to be disclosed. 
Other estimates 
Other estimates involve other uncertainties, such as those 
carrying lower risk, which have a smaller potential impact or 
would be expected to crystallise over a longer time frame than a 
significant estimate. These items, listed below, are only 
disclosed where this provides material relevant information. 
Determination of useful economic life of intangible assets 
For non-goodwill intangible assets, there is a need to estimate 
the useful economic life of each asset. This includes 
determining whether the asset has an indefinite useful 
economic life, or not. The Davidoff trademark has a significant 
market share and positive cash flow growth expectations. 
There are no regulatory or contractual restrictions on the use of 
this trademark, and there are no plans to significantly redirect 
resources elsewhere which would reduce the value of this 
asset. Consequently, in the view of management, the Davidoff 
trademark does not have a foreseeable and definite end to its 
ability to generate future cash flows and hence it is not 
amortised. The carrying value of Davidoff is subject to an 
annual impairment review under the requirements of IAS 36. 
The most recent assessment indicates that the carrying value 
is not impaired. 
Amortisation and impairment of intangible assets 
For non-indefinite life assets, which are amortised, the useful 
economic life and recoverable amounts are estimated based 
upon the expectation of the time period during which an 
intangible asset will support future cash flows, and the 
quantum of those cash flows. Due to estimation uncertainties 
the useful economic lives and associated amortisation rates 
have to be reviewed and revised where necessary. In addition, 
where there are indications that the current carrying value of 
an intangible asset is greater than its recoverable amount, an 
impairment to the carrying value of the asset may be required. 
Factors considered important that could trigger an impairment 
review of intangible assets include the following: 
• significant underperformance relative to historical or 
projected future operating results; 
• significant changes in the manner of the use of the acquired 
assets or the strategy for the overall business; and 
• significant negative industry or economic trends. 
The complexity of the estimation process and issues related to 
the assumptions, risks and uncertainties inherent in the 
application of the Group’s accounting estimates in relation to 
intangible assets can affect the amounts reported in the 
financial statements, especially the estimates of the expected 
useful economic lives and the carrying values of those assets. If 
business conditions significantly change it is possible that 
materially different amounts could be reported in the Group’s 
financial statements in future periods. Indefinite life intangible 
assets, including goodwill, are subject to annual impairment 
testing where an assessment of the carrying value of the asset 
against its recoverable amount is undertaken. There are long-
term uncertainties associated with estimating the value of the 
recoverable amount, particularly with regard to long-term cash 
flow growth rates which are influenced by the future size and 
shape of the tobacco sector. While long-term growth rates 
currently used in impairment assessments are based on 
current best estimates of future performance, there may be 
changes in these assumptions when conducting impairment 
tests in subsequent years. Details of goodwill and intangible 
asset impairment assessments are included in note 12. 
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CONSOLIDATED FINANCIAL STATEMENTS continued 
NOTES TO THE FINANCIAL STATEMENTS continued 
Corporate income taxes 
Where tax liabilities have been judged to exist, estimation is 
often required to determine the potential future tax payments. 
The Group is subject to tax in numerous jurisdictions and 
significant estimation is required in determining the provision 
for tax. There are many transactions and calculations for which 
the ultimate tax determination is uncertain. The Group 
recognises provisions for tax based on estimates of the taxes 
that are likely to become due. Where the final tax outcome is 
different from the amounts that were initially recorded, such 
differences will impact the current income tax and deferred tax 
provisions in the period in which such determination is made. 
Consideration of the valuation estimates related to tax 
provisions is given in note 8 to these financial statements. 
Other legal proceedings and disputes 
Where a liability is determined there can be a degree of 
estimation of the potential level of damages expected. Key 
areas of estimation uncertainty include consideration as to the 
expected future amount to be paid out in the event the claim 
succeeds. In some situations where a probability risk 
calculation is required to determine the amount of an 
associated provision, both the quantum of future payments and 
the probability of those payments crystallising needs to be 
considered, both factors having a degree of uncertainty. More 
detail as to the considered position of these claims is given in 
note 25 and note 30 of the financial statements. To the extent 
that the Group’s assessments at any time do not reflect 
subsequent developments or the eventual outcome of any 
claim, its future financial statements may be materially 
affected, with a favourable or adverse impact upon the Group’s 
operating profit, financial position and liquidity. 
Climate change 
The Group has a designated programme to manage and 
mitigate climate-related risks. The effect of climate change is 
not considered to have a material effect on the estimates in the 
financial statements. Governmental and societal responses to 
climate change risks are still developing and consequently 
financial statements cannot capture all possible future 
outcomes as these are not yet known or don't have sufficient 
certainty to be taken into account when determining asset and 
liability valuations and the timing of future cash flows under 
the requirements of UK-adopted IAS. Please refer to the 
following sections for further discussion on the impact of 
climate change relating to going concern assumptions in note 1, 
intangible assets impairment assumptions in note 12 and 
recoverability of deferred tax assets in note 23. 
Judgements 
Paragraph 122 of IAS 1 requires disclosure of judgements made 
by management in applying an entity’s accounting policies, 
other than those relating to estimation uncertainty. Paragraph 
125 of IAS 1 requires more wide-ranging disclosures of 
judgements that depend on management assumptions about 
the future, and other major sources of estimation uncertainty 
("significant judgements"). 
Corporate income taxes 
Judgement is involved in determining whether the Group is 
subject to a tax liability or not in line with tax law. The Group is 
subject to income tax in numerous jurisdictions and significant 
judgement is required in determining whether there is a 
liability requiring a provision for tax. Recognition of tax 
liabilities in situations where there is uncertainty is based on 
precedent in similar tax cases and external advice as to 
whether challenges by tax authorities are likely to result in 
future tax payments being made. The recognition of a tax 
liability involves consideration of the probability of tax 
authorities accepting the position taken in the tax return and 
there is therefore some uncertainty. 
Deferred tax assets 
Deferred tax assets are recognised for deductible temporary 
differences, unused tax losses and unused tax credits to the 
extent that it is probable that taxable profit will be available 
against which the temporary differences, losses and credits can 
be utilised. Significant management judgement is required to 
determine the amount of deferred tax assets that can be 
recognised, based upon the likely timing and the level of future 
taxable profits, together with future tax planning strategies. The 
Group has determined that it cannot recognise deferred tax 
assets on the temporary differences, tax losses and tax credits 
carried forward for certain subsidiaries. Further details of the 
estimates related to deferred taxes are given in note 23 to these 
financial statements. 
Legal proceedings and disputes 
The Group reviews outstanding legal cases following 
developments in the legal proceedings at each balance sheet 
date, considering the nature of the litigation, claim or 
assessment; the legal processes and potential level of damages 
in the jurisdiction in which the litigation, claim or assessment 
has been brought; the progress of the case (including progress 
after the date of the financial statements but before those 
statements are issued); the opinions or views of legal counsel 
and other advisers; experience of similar cases; and any 
decision of the Group’s management as to how it will respond 
to the litigation, claim or assessment. Judgement is required as 
to whether a liability exists. A provision will only be recognised 
where it is probable that the Group will be required to settle a 
claim. 
Control of Logista 
A key judgement relates to whether the Group has effective 
control of Logista sufficient that the Group can consolidate this 
entity within its Group accounts in line with the requirements 
of IFRS 10 Consolidated Financial Statements. The Group holds 
50.01% of the voting shares. The Group has reviewed its control 
of Logista and that it is appropriate to consolidate this entity in 
line with the requirements of IFRS 10 Consolidated Financial 
Statements. The Group continues to have Director presence 
on the Board of Logista, representing 5 out of 12 Directors. 
The Group has powers to control as set out in the Relationship 
Framework Agreement which specifies certain areas of 
operation reserved for shareholder approval and through 
these measures the Group is able to exercise control of Logista. 
The Group has therefore concluded that it continues to be 
appropriate to recognise Logista as a fully consolidated 
subsidiary. 
 
3. SEGMENT INFORMATION 
Imperial Brands comprises two distinct businesses – Tobacco & NGP and Distribution. The Tobacco & NGP business comprises the 
manufacture, marketing and sale of Tobacco & NGP and Tobacco & NGP-related products, including sales to (but not by) the Distribution 
business. The Distribution business comprises the distribution of Tobacco & NGP products for associated manufacturers, including 
Imperial Brands, as well as a wide range of products and services. The Distribution business is run on an operationally neutral basis 
ensuring all customers are treated equally, and consequently transactions between the Tobacco & NGP and Distribution businesses are 
undertaken on an arm’s length basis reflecting market prices for comparable goods and services. 
The function of the Chief Operating Decision Maker (defined in IFRS 8), which is to review performance and allocate resources, is 
performed by the Board and the Chief Executive, who are regularly provided with information on the Group's segments. This information 
is used as the basis of the segment revenue and profit disclosures provided below. The main profit measure used by the Board and the 
Chief Executive is adjusted operating profit. Segment balance sheet information is not provided to the Board or the Chief Executive.  
The Group's reportable segments are Europe, Americas, Africa, Asia, Australasia and Central & Eastern Europe (AAACE) and Distribution. 
Operating segments are comprised of geographical groupings of business markets. The main Tobacco & NGP business markets within 
the Europe, Americas and AAACE reportable segments are: 
Europe – United Kingdom, Germany, Spain, Luxembourg, France, Italy, Greece, Sweden, Norway, Belgium and the Netherlands. 
Americas – United States. 
AAACE – Australia, Saudi Arabia, Taiwan, Poland, Czech Republic, Ukraine, Slovakia, Hungary, Slovenia and African markets including 
Algeria and Morocco. 
Tobacco & NGP 
 
  
  
2024 
  
  
2023 
£ million unless otherwise indicated 
Tobacco 
NGP 
Tobacco & 
NGP 
Tobacco 
NGP 
Tobacco &  
NGP 
Revenue 
21,708  
376  
22,084  
22,114  
299  
22,413  
Net revenue 
7,828  
329  
8,157  
7,747  
265  
8,012  
Operating profit/(loss) 
3,321  
(83) 
3,238  
3,262  
(156) 
3,106  
Adjusted operating profit 
  
  
3,587  
 
 
3,583  
Adjusted operating margin % 
  
  
44.0  
  
  
44.7  
Distribution 
£ million unless otherwise indicated 
2024 
2023 
Revenue 
11,104  
10,819  
Distribution gross profit 
1,503  
1,466  
Operating profit  
322  
298  
Adjusted operating profit 
330  
306  
Adjusted operating margin % 
22.0  
20.9  
Revenue 
 
2024 
2023 
£ million 
Total  
revenue  
External  
revenue  
Total  
revenue  
External  
revenue  
Tobacco & NGP 
  
  
 
 
Europe 
12,037  
11,260  
11,749  
10,992  
Americas 
3,657  
3,657  
3,700  
3,700  
AAACE 
6,390  
6,390  
6,964  
6,964  
Total Tobacco & NGP 
22,084  
21,307  
22,413  
21,656  
Distribution 
11,104  
11,104  
10,819  
10,819  
Eliminations 
(777) 
– 
(757) 
– 
Total Group 
32,411  
32,411  
32,475  
32,475  
The eliminations all relate to Tobacco & NGP sales to Distribution. 
 
 
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CONSOLIDATED FINANCIAL STATEMENTS continued 
NOTES TO THE FINANCIAL STATEMENTS continued 
Tobacco & NGP net revenue 
£ million 
  
  
2024 
  
  
2023 
Tobacco 
NGP 
Total 
Tobacco 
NGP 
Total 
Europe 
3,106  
260  
3,366  
3,020  
220  
3,240  
Americas 
2,793  
43  
2,836  
2,778  
34  
2,812  
AAACE 
1,929  
26  
1,955  
1,949  
11  
1,960  
Total Tobacco & NGP 
7,828  
329  
8,157  
7,747  
265  
8,012  
Adjusted operating profit and reconciliation to profit before tax 
£ million 
2024 
2023 
Tobacco & NGP 
  
 
Europe 
1,541  
1,482  
Americas 
1,235  
1,257  
AAACE 
811  
844  
Total Tobacco & NGP 
3,587  
3,583  
Distribution 
330  
306  
Eliminations 
(6) 
(2) 
Adjusted operating profit 
3,911  
3,887  
Russia, Ukraine and associated markets - Tobacco & NGP 
– 
(4) 
Amortisation and impairment of acquired intangibles - Tobacco & NGP 
(345) 
(339) 
Amortisation of acquired intangibles - Distribution 
(8) 
(8) 
Fair value adjustment and impairment of other financial assets - Tobacco & NGP 
– 
(36) 
Loss on disposal of subsidiaries - Tobacco & NGP 
– 
(1) 
Charges related to legal provisions - Tobacco & NGP 
– 
(85) 
Structural changes to defined benefit pension schemes - Tobacco & NGP 
(4) 
(12) 
Operating profit 
3,554  
3,402  
Net finance costs 
(534) 
(298) 
Share of profit of investments accounted for using the equity method 
9  
7  
Profit before tax 
3,029  
3,111  
Other information 
 
 
2024 
£ million 
Additions to 
property, plant 
and equipment  
Depreciation 
and software 
amortisation  
Other  
intangible asset 
amortisation 
Inventory 
impairments  
Tobacco & NGP 
  
  
 
 
Europe 
60  
88  
7 
16 
Americas 
30  
27  
1 
4 
AAACE 
51  
40  
– 
11 
Total Tobacco & NGP 
141  
155  
8 
31 
Distribution 
38  
37  
– 
– 
Total Group 
179  
192  
8 
31 
 
 
 
2023 
£ million 
Additions to 
property, plant 
and equipment  
Depreciation 
and software 
amortisation  
Other  
intangible asset 
amortisation 
Inventory 
impairments  
Tobacco & NGP 
 
 
 
 
Europe 
69  
79  
10 
30 
Americas 
36  
20  
1 
3 
AAACE 
46  
41  
– 
13 
Total Tobacco & NGP 
151  
140  
11 
46 
Distribution 
40  
41  
– 
– 
Total Group 
191  
181  
11 
46 
The above tables include items that have been recognised within segment. Materiality has been assessed on both a qualitative and 
quantitative basis. 
 
 
Additional geographic analysis 
External revenue and non-current assets are presented for individually significant countries. The geographical analysis is based on 
country of origin. The Group's products are sold in over 120 countries. 
 
2024 
2023 
£ million 
External  
revenue  
Non-current  
assets  
External  
revenue  
Non-current  
assets  
UK 
3,781  
161  
3,926  
148  
Germany 
4,501  
3,156  
4,142  
3,245  
France 
3,374  
2,282  
3,428  
2,350  
USA 
3,648  
4,968  
3,657  
5,646  
Other 
17,107  
7,350  
17,322  
7,553  
Total Group 
32,411  
17,917  
32,475  
18,942  
Non-current assets comprise intangible assets, property, plant and equipment, right of use assets and investments accounted for using 
the equity method. 
4. OPERATING PROFIT 
Operating profit is stated after charging/(crediting): 
£ million 
2024 
2023 
Raw materials and consumables used 
950  
773  
Changes in inventories of finished goods - Tobacco & NGP 
2,516  
2,630  
Changes in inventories of finished goods - Distribution 
8,243  
7,994  
Depreciation and impairment of fixed assets 
153  
153  
Amortisation and impairment of intangible assets and investments accounted for using the equity method 
399  
394  
Expenses relating to short-term leases 
10  
4  
Expenses relating to low value asset leases 
2  
1  
Depreciation and impairment of right of use assets 
95  
85  
Net foreign exchange gains 
(3) 
(11) 
Write down of inventories 
28  
40  
Profit on disposal of non-current assets 
13  
39  
Write back of trade receivables 
(3) 
(5) 
Analysis of fees payable to Ernst & Young LLP and its associates 
£ million 
2024 
2023 
Parent Company and consolidated financial statements 
3.2  
3.1  
The Company's subsidiaries 
6.8  
6.5  
Total audit fees 
10.0  
9.6  
Audit-related assurance services  
0.5  
0.5  
Total audit-related fees 
10.5  
10.1  
Other assurance services 
1.2  
0.5  
Total non-audit fees 
1.2  
0.5  
Total auditor's remuneration 
11.7  
10.6  
Audit fees for the year ended 30 September 2023 reflect the final amounts paid. 
 
 
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CONSOLIDATED FINANCIAL STATEMENTS continued 
NOTES TO THE FINANCIAL STATEMENTS continued 
5. INVESTMENT INCOME AND FINANCE COSTS 
£ million 
2024 
2023 
Investment income 
  
 
Fair value gains on derivative financial instruments  
513  
707  
Net exchange gains on financing activities 
9  
10  
Interest income on net defined benefit assets 
22  
43  
Interest income on bank deposits 
16  
12  
Total investment income 
560  
772  
Finance costs 
  
 
Fair value losses on derivative financial instruments  
(632) 
(568) 
Interest cost on net defined benefit liabilities 
(33) 
(30) 
Tax interest cost 
(10) 
(50) 
Interest cost on lease liabilities 
(14) 
(10) 
Interest cost on bank and other loans 
(404) 
(412) 
Effect of discounting on long-term provisions 
(1) 
– 
Total finance costs 
(1,094) 
(1,070) 
Net finance costs 
(534) 
(298) 
Prior year amounts for interest income/(cost) on net defined benefit assets/(liabilities) have been reclassified to be in accordance with IAS 
19 to show the net amounts per defined benefit scheme, having previously been presented gross. Total investment income and total 
finance costs have been reclassified accordingly. The effect is offsetting in nature and reduces both amounts by £135 million. There is no 
impact to net finance costs or the other primary statements. 
6. RESTRUCTURING COSTS 
 
  
2024  
  
2023  
£ million 
Costs 
Cash spend 
Costs 
Cash spend 
2021 Strategic review programme 
– 
25  
– 
61  
Other 
– 
18  
– 
37  
  
– 
43  
– 
98  
Restructuring projects involve significant one-off costs that are incurred in integrating acquired businesses and in major rationalisation 
and optimisation initiatives together with their related tax effects. 
As these projects are not part of business as usual, any costs incurred are classified as restructuring costs and are included within 
administrative and other expenses in the consolidated income statement and treated as adjusting items. 
No accounting charges have been recognised in the current period in relation to historic restructuring programmes, however there 
remain some ongoing cash costs to be incurred which are not expected to be in excess of existing provisions. 
 
 
 
7. DIRECTORS AND EMPLOYEES 
Employment costs 
£ million 
2024 
2023 
Wages and salaries 
923 
882  
Social security costs 
202 
186  
Other pension costs (note 24) 
29 
41  
  
1,154 
1,109  
Share-based payments (note 27) 
32  
31  
  
1,186  
1,140  
Operating executive (excluding executive directors) 
£ million 
2024 
2023 
Base salary 
4.6 
4.7  
Benefits 
0.7 
0.9  
Pension salary supplement 
0.6 
0.7  
Bonus 
4.9 
4.8  
Termination payments 
0.2 
2.1  
LTIP annual vesting1 
7.2 
7.8  
  
18.2 
21.0  
1. Share plans vesting represent the value of LTIP awards (inclusive of Recruitment Awards) where the performance periods ends in the year. 
Note: aggregate remuneration paid to or receivable by Executive Directors, Non-Executive Directors and members of the Executive 
Leadership Team for qualifying services in accordance with IAS 24, which includes National Insurance and similar charges,  
was £37,049,852 (2023: £39,323,966). 
Key management compensation1 
£ million 
2024 
2023 
Short-term employee benefits 
17.7 
17.0  
Termination payments 
0.2 
2.1  
Share-based payments (in accordance with IAS 24) 
14.4 
15.0  
  
32.3 
34.1  
1. Key management includes Directors, members of the Executive Committee and the Company Secretary. 
Details of Directors' emoluments and interests, and of key management compensation which represent related-party transactions 
requiring disclosure under IAS 24, are provided within the Directors' Remuneration Report. The Directors' Remuneration Report includes 
details on salary, benefits, pension and share plans. These disclosures form part of the financial statements. 
 
 
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CONSOLIDATED FINANCIAL STATEMENTS continued 
NOTES TO THE FINANCIAL STATEMENTS continued 
Number of people employed by the Group during the year 
  
  
  
2024 
2023 
At 30  
September  
Average  
At 30  
September  
Average  
Tobacco & NGP  
18,900 
18,400 
18,800  
19,100  
Distribution 
6,700 
6,500 
6,400  
6,400  
  
25,600 
24,900 
25,200  
25,500  
Number of people employed by the Group by location during the year 
  
  
  
2024 
2023 
At 30  
September  
  
Average  
At 30  
September  
  
Average  
UK and European Union 
12,400 
12,100 
12,200  
11,900  
Americas 
4,900 
4,700 
4,700  
5,100  
Rest of the World 
8,300 
8,100 
8,300  
8,500  
  
25,600 
24,900 
25,200  
25,500  
8. TAX 
The major components of income tax expense for the years ended 30 September 2024 and 2023: 
 
2024 
2023 
UK current tax 
 
 
Current year credited to the consolidated income statement 
(95) 
(55) 
Current year charged to consolidated other comprehensive income 
197  
115  
Total current year UK current tax 
102  
60  
Adjustments in respect of prior years (credited)/charged to the consolidated income statement 
(80) 
15  
Total UK current tax 
22  
75  
 
  
 
Overseas current tax 
  
 
Current year charged to the consolidated income statement 
704  
620  
Total current year overseas current tax 
704  
620  
Adjustments in respect of prior years charged to the consolidated income statement 
40 
233  
Total overseas current tax 
744  
853  
  
  
  
Total current tax charged to the consolidated statement of other comprehensive income 
766  
928  
 
£ million 
2024 
2023 
UK current tax 
  
  
Current year 
(95) 
(55) 
Adjustments in respect of prior years 
80 
15  
Overseas current tax 
  
 
Current year 
704  
620  
Adjustments in respect of prior years 
40 
233  
Total current tax 
569  
813  
 
  
 
Deferred tax 
  
 
Relating to origination and reversal of temporary differences 
(287) 
(158) 
Total tax charged to the consolidated income statement 
282  
655  
 
 
 
£ million 
2024 
2023 
Tax related to items recognised in consolidated other comprehensive income during the year: 
 
 
Current tax on hedge of net investment and quasi-equity loans 
197  
115  
Total current tax 
197  
115  
 
  
 
Deferred tax on actuarial gains and losses 
(37) 
(135) 
Deferred tax on hyperinflation adjustment 
2  
1  
Total deferred tax 
(35) 
(134) 
  
  
  
Total tax credited to consolidated other comprehensive income 
162  
(19) 
 
£ million 
2024 
2023 
Tax related to items recognised in equity during the year: 
  
  
Current tax on share-based payments 
(4) 
– 
Deferred tax on share-based payments 
(2) 
(1) 
Total tax credited to equity 
(6) 
(1) 
Factors affecting the tax charge for the year 
The tax on the Group's profit before tax differs from the theoretical amount that would arise using the average UK corporation tax rate of 
25.0% (2023: 22.0%) as follows: 
£ million 
2024 
2023 
Profit before tax 
3,029  
3,111  
Tax at the UK corporation tax rate of 25.0% (2023: 22.0%) 
757  
684 
Tax effects of: 
  
 
Differences in effective tax rates on overseas earnings 
(56) 
24  
Movement in provision for uncertain tax positions 
170  
211  
Remeasurement of deferred tax balances arising from changes in tax rates 
5  
–  
Recognition of deferred tax assets for tax credits 
(293) 
–  
Remeasurement of previously recognised deferred tax assets 
(2) 
(6) 
Increase in previously unrecognised deferred tax assets 
– 
1  
Deferred tax on unremitted earnings 
12  
5  
Share of profit of investments accounted for using the equity method 
(2) 
(2) 
Non-deductible expenses 
24 
24  
Non-taxable gains on net foreign exchange on financial instruments 
(198) 
(122) 
Recognition of deferred tax assets 
– 
(212) 
Provision for state aid tax recoverable 
(101) 
– 
Adjustments in respect of prior years 
(34) 
48  
Total tax charged to the consolidated income statement 
282  
655  
Differences in effective tax rates on overseas earnings represent the impact of worldwide profits being taxed at rates different from 25.0%. 
The remeasurement of deferred tax balances arising from changes in tax rates for the year is £5 million (2023: £nil). 
During the year the Group has increased the provision for deferred tax on unremitted earnings by £7 million (2023: £5 million increase). 
The tax will arise on the distribution of profits through the Group and on planned Group simplification. 
 
 
Imperial Brands PLC | Annual Report and Accounts 2024
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CONSOLIDATED FINANCIAL STATEMENTS continued 
NOTES TO THE FINANCIAL STATEMENTS continued 
Movement on the current tax account 
£ million 
2024 
2023 
At 1 October 
(306) 
27  
Charged to the consolidated income statement 
(569) 
(813) 
Charged to other comprehensive income 
(197) 
(115) 
Credited to equity 
4 
– 
Cash paid 
888 
590  
Exchange movements 
17 
6  
Balance sheet reclassification 
– 
(1) 
At 30 September 
(163) 
(306) 
The cash tax paid in the year is £303 million higher than the current tax charge (2023: £223 million lower). This arises as a result of 
timing differences between the accrual of income taxes and the actual payment of cash and the movement in the provision for 
uncertain tax positions. 
Analysis of current tax account 
£ million 
2024 
2023 
State aid tax recoverable 
101 
– 
Current tax assets 
148 
112  
Current tax liabilities 
(412) 
(418) 
  
(163) 
(306) 
Uncertain tax positions 
As an international business the Group is exposed to uncertain tax positions and changes in legislation in the jurisdictions in which it 
operates. The Group’s uncertain tax positions principally include cross-border transfer pricing, interpretation of new or complex tax 
legislation and tax arising on the valuation of assets. 
Provisions arising from uncertain tax positions taken in the calculation of tax assets and liabilities are included within current and 
deferred tax liabilities. At 30 September 2024 the total value of these provisions excluding offsetting assets under mutual agreement 
procedure was £365 million (2023: £261 million excluding offsetting assets). The assessment of uncertain tax positions is subjective and 
significant management judgement is required. This judgement is based on current interpretation of legislation, management experience 
and professional advice. Until matters are finally concluded it is possible that amounts ultimately paid will be different from the 
amounts provided. 
Management have assessed the Group’s provision for uncertain tax positions and have concluded that apart from the matters referred to 
below the provisions in place are not material individually or in aggregate, and that a reasonably possible change in the next financial 
year would not have a material impact on the results of the Group. 
French tax litigation 
The Group has an ongoing challenge from the French tax authorities, which is now in litigation, and could lead to total liabilities of £254 
million including tax, interest, and penalties. The challenge concerns the valuation placed on the shares of Altadis Distribution France 
(now known as Logista France) following an intragroup transfer of shares in October 2012 and the tax consequences flowing from a 
potentially higher value that is argued for by the tax authorities. In May 2023 the Administrative Tribunal of Montreuil issued its decision, 
ruling in favour of the French tax authorities. In July 2023 the Group appealed to the Administrative Court of Appeal of Paris, with any 
hearing not expected until December 2024 at the earliest. Whilst the Group has appealed, in the light of the Administrative Tribunal of 
Montreuil’s decision, and having subsequently reassessed the probability of a successful appeal, the Group determined it was appropriate 
to maintain the provision for uncertain tax positions, of which £64 million was paid in September 2024, at £111 million (30 September 2023: 
£180 million). 
State aid UK CFC 
In April 2019, the EU Commission’s final decision regarding its investigation into the UK’s Controlled Foreign Company (CFC) regime was 
published. It concluded that the legislation up until December 2018 partially represented state aid. The UK Government (along with a 
number of UK corporates, that made a similar application) appealed to the European Court seeking annulment of the EU Commission’s 
decision. Based, however, on the Commission’s decision and despite the appeals, the UK Government was obliged to recover the 
purported state aid received. In June 2022 the European General Court rejected the appeals, resulting in a subsequent appeal to the CJEU 
in January 2024. The CJEU handed down its decision on 19 September 2024, annulling the EU Commission decision and setting aside the 
judgment of the General Court, ruling that the taxation of a CFC regime did not constitute state aid. In light of the CJEU decision, the 
Group has now reversed a provision in order to recognise a receivable for c.£101 million state aid (and c.£9 million of interest) previously 
paid. Noting the recovery of the receivable is pending a change in UK regulations which is required to facilitate the repayment of the 
previously collected state aid.  
 
Transfer pricing 
The Group has been subject to tax audits relating to transfer pricing matters in several jurisdictions, principally UK, France and Germany. 
The Group holds a provision of £245 million excluding offsetting assets (2023: £68 million excluding offsetting assets) in respect of these 
items. In December 2021 the Group concluded a transfer pricing audit with the French tax authorities. In September 2022 the Group 
concluded transfer pricing audits with the UK and German tax authorities. Settlements of the French and UK audits were made during 
2022. Settlement of the German audit was made during 2023. In September 2023 an additional separate transfer pricing audit was opened 
by the German tax authorities. Due to new regulations introduced in FY24 in Germany which could be considered to be of a clarifying 
nature rather than any new principle, the Group has made additional provision of £155 million considering the range of potential 
outcomes and the balance of probabilities associated with each potential outcome, the maximum potential exposure being £213 million. 
The Group believes the total transfer pricing provision held appropriately provides for this and other transfer pricing issues. 
9. DIVIDENDS 
Distributions to ordinary equity holders 
  
  
  Pence per share 
  
  
£ million 
2024 
2023 
2022 
2024 
2023 
2022 
Cash: 
  
  
  
  
  
  
December 
51.82  
49.31  
48.47  
461  
464  
458  
March 
51.82  
49.32  
48.49  
453  
457  
458  
June 
22.45  
21.59  
21.27  
193  
196  
202  
September 
22.45  
21.59  
21.27  
192  
195  
202  
Total 
148.54  
141.81  
139.50  
1,299  
1,312  
1,320  
The dividends note, which previously contained details of both paid and proposed distributions, has been reformatted. The table now 
aligns the paid dividends with the equivalent amount recorded as a payment to equity shareholders of the Parent Company shown within 
the Consolidated Statement of Changes in Equity. Details of proposed dividends are given in narrative form below. The change in the 
format of this note does not constitute a restatement within the requirements of IAS 8 Accounting Policies, Changes in Accounting 
Estimates and Errors. 
The declared third interim dividend for the year ended 30 September 2024 of 54.26 pence per share amounts to a proposed dividend of 
£459 million, which will be paid in December 2024. The proposed final dividend for the year ended 30 September 2024 of 54.26 pence per 
share amounts to a proposed dividend payment of £459 million in March 2025 based on the number of shares ranking for dividend at 30 
September 2024, and is subject to shareholder approval. If approved, the total dividend paid in respect of 2024 will be £1,303 million (2023: 
£1,305 million). The dividend paid during 2024 is £1,299 million (2023: £1,312 million). 
10. EARNINGS PER ORDINARY SHARE 
Basic earnings per share is based on the profit for the period attributable to the owners of the parent and the weighted average number of 
ordinary shares in issue during the period excluding shares held to satisfy the Group’s employee share schemes and shares purchased by 
the Company and held as treasury shares. Diluted earnings per share have been calculated by taking into account the weighted average 
number of shares that would be issued if rights held under the employee share schemes were exercised. No instruments have been 
excluded from the calculation for any period on the grounds that they are anti-dilutive. 
£ million 
2024 
2023 
Earnings: basic and diluted - attributable to owners of the Parent Company 
2,613  
2,328  
 
Millions of shares 
  
  
Weighted average number of shares: 
 
 
Shares for basic earnings per share 
869.0  
922.5  
Potentially dilutive share options 
4.9  
5.7  
Shares for diluted earnings per share 
873.9  
928.2  
 
Pence 
  
  
Basic earnings per share 
300.7  
252.4  
Diluted earnings per share 
299.0  
250.8  
Imperial Brands PLC | Annual Report and Accounts 2024
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164
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CONSOLIDATED FINANCIAL STATEMENTS continued 
NOTES TO THE FINANCIAL STATEMENTS continued 
11. ACQUISITIONS AND DISPOSALS OF SUBSIDIARIES 
Logista  
Acquisition of 3 For One SA (Belgium Parcels Service SRL) 
In December 2023, Logista Group reached an agreement to acquire 100% ownership of “3 for one SA”, the parent company of Belgium 
Parcels Service SRL. Belgium Parcels Service SRL is a company that offers 24-hour courier services in Belgium and Luxembourg, and 24 
to 48 hours delivery in the Netherlands, France and Germany. The Belgian company specialises in the distribution of temperature 
sensitive products, mainly pharmaceuticals to hospitals and pharmacies. 
The total purchase price of these shares amounted to approximately €8 million (£7 million). 
As of 30 September 2024, the company had a goodwill of €4 million (£3 million). The valuation of the assets at fair value has been carried 
out by an independent expert assessing the acquired intangible assets, which include customer relationships of €2 million (£2 million) 
and trademarks for €1 million (£1 million). Cash of €2 million (£2 million), property, plant and equipment of €1 million (£1 million), and non-
current financial liabilities of €2 million (£2 million) were also acquired. 
Acquisition of Speedlink Worldwide Express B.V. 
On 16 February 2022, the Group’s subsidiary Logista acquired 70% of the share capital of Speedlink Worldwide Express B.V. for a purchase 
consideration of €20 million (£16 million) which has been paid in cash. In May 2024, the remaining 30% of the share capital was acquired 
for an amount of €10 million (£8 million). 
Acquisition of Herinvemol, S.L. (Transportes El Mosca) 
On 17 June 2022, the Group's subsidiary Logista announced the acquisition of 60% of the shares of Herinvemol S.L. Herinvemol S.L. is the parent 
company of a group of companies over which it holds control, trading as “Transportes El Mosca”. This acquisition completed on 28 October 2022. 
Transportes El Mosca offers national and international intermodal transport services by road, sea and air, as well as frozen or refrigerated 
transport. The main destination markets for the international road transport activity are the United Kingdom, Germany, Portugal, France, 
the Netherlands, and Italy, and its clients are mainly producers and large distribution chains in the food sector. 
On 3 August 2023, Logista announced the acquisition of an additional 13.33% of equity for a consideration of €23 million (£20 million), 
increasing its total ownership to 73.33%.  
At 30 September 2023, Logista had a purchase option for the remaining 26.67%, which was recorded at fair value as a non-current liability 
for an amount of €25 million (£22 million) and a current liability for an amount of €25 million (£22 million), with a corresponding 
adjustment taken to equity reserves.  
In July 2024, Logista announced the increase of its stake to 100%, with an additional payment of €44 million (£37 million). The movement, 
recorded under the heading "Remeasurement of put/call option", amounting to €6 million (£5 million) corresponds to the difference 
between the payment of the purchase option and its valuation as at 30 September 2023. 
Acquisition of Carbó Collbatallé S. L. 
In April 2022, the Group's subsidiary Logista reached an agreement for the acquisition of 100% of the shares of Carbó Collbatallé, a 
company that offers transport and logistics services for refrigerated and frozen foods, which carries out its commercial activity mainly in 
the Spanish market. This acquisition was completed in October 2022. 
The total consideration of the shares acquired was €55 million (£46 million). The valuation of the assets at fair value has been carried out 
by an independent expert. This valuation includes, as intangible assets, customer relationships for €20 million (£17 million) and 
trademarks for €1 million (£1 million). 
Acquisition of Gramma Farmaceutici, S.R.L. 
In July 2023, the Group’s subsidiary Logista acquired 100% of the equity shares of Gramma Farmaceutici, S.R.L., a company specialised in 
logistics services for the pharmaceutical industry in Italy. The total purchase price of these shares amounted to €3 million (£3 million), paid in 
cash at the time of purchase. As at 30 September 2023, the company had a goodwill of €1 million (£1 million) in the Distribution segment. 
The valuation of the assets at fair value has been carried out by an independent expert. This valuation includes, as intangible assets, 
customer relationships for €2 million (£2 million), property plant and equipment of €2 million (£2 million), trade and other receivables of 
€4 million (£3 million) and trade and other payables of €5 million (£4 million). 
 
 
 
12. INTANGIBLE ASSETS 
 
2024 
£ million 
Goodwill  
Intellectual  
property and 
product 
development 
Supply 
agreements  
Software  
Total  
Cost 
 
  
  
 
  
At 1 October 2023 
13,785  
13,042  
1,457  
630  
28,914  
Additions 
– 
115  
2  
143  
260  
Acquisitions 
2  
1 
2 
– 
5  
Disposals 
– 
(1) 
(2) 
(4) 
(7) 
Reclassifications 
29  
– 
1  
(30) 
– 
Exchange movements 
(632) 
(814) 
(53) 
(17) 
(1,516) 
At 30 September 2024 
13,184  
12,343  
1,407  
722  
27,656  
Amortisation and impairment 
  
  
  
  
  
At 1 October 2023 
1,556  
8,650  
1,389  
375  
11,970  
Amortisation charge for the year 
– 
354  
7  
38  
399  
Disposals 
– 
– 
– 
(3) 
(3) 
Exchange movements 
(56) 
(525) 
(50) 
(17) 
(648) 
Accumulated amortisation 
– 
7,940  
1,346  
392  
9,678  
Accumulated impairment 
1,500  
539  
– 
1  
2,040  
At 30 September 2024 
1,500  
8,479  
1,346  
393  
11,718  
 
  
  
  
  
  
Net book value 
  
  
  
  
  
At 30 September 2024 
11,684  
3,864  
61  
329  
15,938  
 
 
 
 
 
 
2023 
£ million 
Goodwill  
Intellectual  
property and 
product 
development 
Supply  
agreements  
Software  
Total  
Cost 
 
 
 
 
 
At 1 October 2022 
14,228  
13,871  
1,433  
522  
30,054  
Additions 
– 
136  
1  
119  
256  
Acquisitions 
67  
5  
54  
2  
128  
Disposals 
– 
(115) 
– 
(3) 
(118) 
Reclassifications 
– 
(2) 
– 
2  
– 
Exchange movements 
(510) 
(853) 
(31) 
(12) 
(1,406) 
At 30 September 2023 
13,785  
13,042  
1,457  
630  
28,914  
Amortisation and impairment 
 
 
 
 
 
At 1 October 2022 
1,587  
8,925  
1,414  
351  
12,277  
Amortisation charge for the year 
– 
352  
6  
34  
392  
Disposals 
– 
(109) 
– 
(3) 
(112) 
Reclassifications 
– 
(1) 
– 
1  
– 
Exchange movements 
(31) 
(517) 
(31) 
(8) 
(587) 
Accumulated amortisation 
– 
8,111  
1,389  
374  
9,874  
Accumulated impairment 
1,556  
539  
– 
1  
2,096  
At 30 September 2023 
1,556  
8,650  
1,389  
375  
11,970  
Net book value 
  
  
  
  
  
At 30 September 2023 
12,229  
4,392  
68  
255  
16,944  
Assets under construction included above: 
 
 
 
 
 
At 30 September 2024 
 
 
 
 
261  
At 30 September 2023 
 
 
 
 
160  
Amortisation and impairment of acquired intangibles excluded from adjusted operating profit amounted to £353 million (2023: 
£347 million); this comprises amortisation on intellectual property of £346 million (2023: £341 million) and amortisation on supply 
agreements of £7 million (2023: £6 million). 
Imperial Brands PLC | Annual Report and Accounts 2024
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CONSOLIDATED FINANCIAL STATEMENTS continued 
NOTES TO THE FINANCIAL STATEMENTS continued 
Intellectual property mainly comprises brands acquired in the USA in 2015 and through the purchases of Altadis in 2008 and 
Commonwealth Brands in 2007. 
Supply agreements include Distribution customer relationships acquired as part of the purchases of Altadis, Carbó Collbatallé S.L. and 
Herinvemol S.L. (Transportes El Mosca) in prior financial years. 
Intangible amortisation and impairment are included within cost of sales, distribution, advertising and selling costs, and administrative 
and other expenses in the consolidated income statement. 
Amortisation and impairment in respect of intangible assets other than software and internally generated intellectual property are 
treated as reconciling items between reported operating profit and adjusted operating profit, except to the extent these have been treated 
as restructuring costs. 
During the period ending 30 September 2023, the Group purchased intellectual property relating to tobacco pouches to be marketed within 
the United States. The purchase consideration was US$ 130 million (£106 million) comprising US$ 50 million (£41 million) which was paid 
in cash on completion, deferred consideration of US$ 31 million (£25 million) paid in December 2023 and contingent consideration 
estimated at US$ 49 million (£40 million) payable over a five-year period up until 2028. All deferred and contingent consideration has  
been discounted at a rate of 13% and a corresponding consideration liability of US$ 81 million (£66 million) has been recognised. The total 
initial intangible asset value recognised was US$ 130 million (£106 million). During the period additional contingent consideration of  
US$ 56 million (£41 million) was recognised to reflect the latest sales forecast. As at 30 September 2024, the total intangible asset value 
recognised was US$ 186 million (£139 million). 
Goodwill and intangible asset impairment review 
The Group’s Cash Generating Unit Groupings (CGUG) are used for annual goodwill impairment testing and are aligned to the Group's 
operating segments, namely Europe, Americas and AAACE for the Tobacco & NGP business, and Distribution. Goodwill is allocated at a 
CGUG level where components of that grouping are expected to benefit from the business combination in which the goodwill arose. The 
groupings represent the lowest level at which goodwill is monitored for internal management purposes. A summary of the carrying value 
of goodwill and intangible assets with indefinite lives is set out below. 
 
2024 
2023 
£ million 
Goodwill  
Intangible  
assets with  
indefinite  
lives  
Goodwill  
Intangible  
assets with  
indefinite  
lives  
Europe 
3,919  
296  
4,123  
307  
Americas 
3,945  
– 
4,147  
– 
AAACE 
2,076  
156  
2,181  
162  
Tobacco & NGP 
9,940  
452  
10,451  
469  
Distribution 
1,744  
– 
1,778  
– 
  
11,684  
452  
12,229  
469  
Goodwill has arisen principally on the acquisitions of Reemtsma in 2002 (all CGUG), Commonwealth Brands in 2007 (USA), Altadis in 2008 
(all CGUG) and ITG Brands in 2015 (USA). Intangible assets with indefinite lives relate to the tobacco trademark, Davidoff, which was 
purchased as part of the acquisition of Reemtsma in 2002.  
The Group tests goodwill and intangible assets with indefinite lives for impairment annually, or more frequently if there are any 
indications that impairment may have arisen. The value of a CGUG is based on value in use calculations. These calculations use cash flow 
projections derived from financial plans of the business which are based on detailed bottom-up market-by-market forecasts of projected 
sales volumes for each product line. These forecasts reflect, on an individual market basis, numerous assumptions and estimates 
regarding anticipated changes in market size, prices and duty regimes, consumer uptrading and downtrading, consumer preferences and 
other changes in product mix, based on long-term market trends, market data, anticipated regulatory developments, and management 
experience and expectations. We consider that pricing, market size, market shares and cost inflation are the key assumptions used in 
our plans. 
 
 
 
Growth rates and discount rates used 
The compound annual growth rates implicit in these value in use calculations are shown below. 
 
  
  
2024 
  
  
2023 
% 
Pre-tax 
discount rate  
Initial growth  
rate  
Long-term  
growth rate 
Pre-tax  
discount rate  
Initial growth  
rate  
Long-term  
growth rate  
Europe 
9.9  
4.1  
0.2  
10.4  
4.5  
1.0  
Americas 
8.7  
6.5  
1.9  
8.9  
5.8  
2.1  
AAACE 
13.3  
2.0  
1.9  
12.5  
4.3  
2.2  
Distribution 
12.1  
4.1  
1.6  
12.3  
5.0  
1.6  
The calculation to determine the value in use involves a discounted future cash flow forecast model. Nominal cash flows are used in the 
calculation which will themselves already factor in the effects of inflation. The cash flows are sourced from the Group business plan 
which considers and factors in the risk of variability of future business performance and hence cash flow variation. A nominal discount 
rate is used within the model based on the Group's weighted average cost of capital which is calculated using the Capital Asset Pricing 
Model. As risk has been applied within the undiscounted cash flows no adjustment is made to the discount rate for risk, except for the 
application of country risk premia over and above the Group’s weighted average cost of capital where appropriate. 
Country-specific discount rates are used based on the Group’s weighted average cost of capital adjusted for country risk premium. 
The impairment review is undertaken at a CGUG level which involves the aggregation of the individual value in use amounts for the 
individual countries which constitute each CGUG. Our impairment projections are prepared under the basis set out in IAS 36 which can 
differ from our internal plans.  
Nominal cash flows from the business plan period are used for years one, two and three, then extrapolated out to year five using the 
implicit growth rate, shown in the table above as the initial growth rate. In certain markets, the extrapolated cash flow growth rate can 
exceed the long-term growth rate based on the business plan being a better reflection of the anticipated initial growth. Where there are 
specific indications that the cash flow growth rates for years four and five are lower than those for the earlier years, the lower rates will be 
used. Estimated long-term weighted average compound growth rates are used beyond year five. 
Long-term growth rates are determined as the lower of: 
• the nominal GDP growth rates for the country of operation;  
• the extrapolation of the initial growth rates as estimated by management for years one to five; and  
• the management long-term expectations of growth for a specific market. 
Long-term growth rates are based on management’s long-term expectations, taking account of industry-specific factors such as the 
nature of our products, the role of excise in government fiscal policy, and relatively stable and predictable long-term macro trends in the 
tobacco industry. Year-on-year variations in initial growth rates may result in consequential changes to estimated long-term rates. 
Europe's long-term growth rate reduced by 0.8%. This is primarily a reflection of a reduction in the long-term growth outlook for the 
UK market.  
Americas was broadly in line with the prior year growth assumptions for the initial and long-term growth rate. The key change was a 0.7% 
increase in the initial growth rate driven by improved expectations for product growth, particularly related to NGP. 
AAACE had a 2.3% reduction in the initial growth rate primarily driven by the lower expectation for the Australia market with other 
reductions related to Morocco and Kuwait. 
The Distribution initial growth rate reduced by 0.9% compared to prior year reflecting the fact that significant growth has now been 
delivered in the current financial year. 
Goodwill and intangible asset impairment review conclusion 
Our impairment testing confirms there are sufficient cash flows to support the current carrying values of the goodwill held at 30 
September 2024. Any reasonable movement in the assumptions used in the impairment tests would not result in an impairment. The 
complexity of the estimation process and issues related to the assumptions, risks and uncertainties inherent in the application of the 
Group’s accounting estimates in relation to intangible assets can affect the amounts reported in the financial statements, especially the 
estimates of the expected useful economic lives and the carrying values of those assets. If business conditions significantly change it is 
possible that materially different amounts could be reported in the Group’s financial statements in future periods. There are uncertainties 
associated with estimating the valuation of the recoverable amount. 
At the present time the recoverable amount is significantly in excess of the carrying value of goodwill and other intangible assets. 
However, given the uncertainties mentioned above this could change in the future. 
Imperial Brands PLC | Annual Report and Accounts 2024
www.imperialbrandsplc.com
168
169

CONSOLIDATED FINANCIAL STATEMENTS continued 
NOTES TO THE FINANCIAL STATEMENTS continued 
Consideration of the impact of climate change 
The Group has completed an assessment of the impact of climate change which includes how it will vary future costs and therefore cash 
flows. The review has concluded that there are impacts on future cash flows as a result of climate change, with the most significant being 
relating to NTM and leaf costs due to increases in the operating costs of suppliers and raw materials. We have factored the additional 
costs to the Group relating to forecast climate costs into our discounted cash flow forecasts used for impairment testing valuation 
purposes. The modelled impact for the Group was £504 million (2023: £338 million). This concluded that there continues to be sufficient 
headroom. There is therefore no impairment recognised as result of incremental climate change costs. However, the Group will continue 
to review the climate change impact going forward and any future changes in impact assessment could potentially result in changes to 
the impairment assessment. 
Other intangible assets 
Other intangible assets are considered for impairment risk. The carrying values of brand intangibles are reviewed against expected future 
cash flows of associated products. Impairment will only be recognised where there is evidence that the carrying value of the brand 
cannot be recovered through those cash flows. Included within these reviews is a test to determine the recoverability of the Davidoff 
indefinite life brand intangible asset. The carrying value of this asset as at 30 September 2024 was £452 million (2023: £469 million). 
Recoverability of Davidoff has been measured against the net brand contribution which confirms that the carrying value of the brand will 
be recovered within a two-year period. No impairments (2023: £nil) have been recognised for brand intangibles. 
Intellectual property and product development intangible assets have also been reviewed to identify potential impairment triggers. 
No such impairment triggers were noted in the year ended 30 September 2024 and hence no impairment charge has been incurred 
(2023: £nil). 
No impairment charge (2023: £nil) was incurred in the year relating to software. 
 
 
 
13. PROPERTY, PLANT AND EQUIPMENT 
 
2024 
£ million 
Property  
Plant and  
equipment  
Fixtures  
and motor  
vehicles  
Total  
Cost 
  
  
 
  
At 1 October 2023 
756  
2,065  
484  
3,305  
Additions 
10  
127  
41  
178  
Acquisitions 
– 
1 
– 
1 
Disposals 
(24) 
(69) 
(48) 
(141) 
Hyperinflation adjustment (note 1) 
1  
10  
1  
12  
Reclassifications 
18  
(5) 
(13) 
–  
Exchange movements 
(25) 
(81) 
(15) 
(121) 
At 30 September 2024 
736  
2,048  
450  
3,234  
 
  
  
  
  
Depreciation and impairment 
  
  
  
  
At 1 October 2023 
177  
1,203  
308  
1,688  
Depreciation charge for the year 
16  
102  
36  
154  
Impairment 
(3) 
2  
– 
(1) 
Disposals 
(12) 
(47) 
(46) 
(105) 
Reclassifications 
– 
4  
(4) 
– 
Exchange movements 
(10) 
(42) 
(11) 
(63) 
At 30 September 2024 
168  
1,222  
283  
1,673  
 
  
  
  
  
Net book value 
  
  
  
  
At 30 September 2024 
568  
826  
167  
1,561  
 
 
2023 
£ million 
Property  
Plant and  
equipment  
Fixtures  
and motor  
vehicles  
Total  
Cost 
 
 
 
 
At 1 October 2022 
806  
2,080  
455  
3,341  
Additions 
3  
130  
58  
191  
Acquisitions 
– 
5  
9  
14  
Disposals 
(22) 
(74) 
(24) 
(120) 
Hyperinflation adjustment (note 1) 
– 
5  
– 
5  
Exchange movements 
(31) 
(81) 
(14) 
(126) 
At 30 September 2023 
756  
2,065  
484  
3,305  
 
 
 
 
 
Depreciation and impairment 
 
 
 
 
At 1 October 2022 
181  
1,200  
301  
1,682  
Depreciation charge for the year 
17  
98  
32  
147  
Impairment 
– 
6  
– 
6  
Disposals 
(11) 
(60) 
(15) 
(86) 
Exchange movements 
(10) 
(41) 
(10) 
(61) 
At 30 September 2023 
177  
1,203  
308  
1,688  
 
 
 
 
 
Net book value 
  
  
  
  
At 30 September 2023 
579  
862  
176  
1,617  
 
 
 
 
 
Assets under construction included above: 
 
 
 
 
At 30 September 2024 
  
  
  
122  
At 30 September 2023 
  
  
  
107  
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CONSOLIDATED FINANCIAL STATEMENTS continued 
NOTES TO THE FINANCIAL STATEMENTS continued 
14. RIGHT OF USE ASSETS AND LEASE LIABILITIES 
The movements in right of use assets in the year were as follows: 
 
  
  
  
2024 
£ million 
Property  
Plant and 
equipment  
Fixtures 
and motor 
vehicles  
Total  
Net book value 
  
 
  
  
At 1 October 2023 
256  
2  
68  
326  
Additions and modifications 
82  
4  
69  
155  
Terminations 
(4) 
(1) 
(5) 
(10) 
Depreciation and impairment 
(57) 
(3) 
(35) 
(95) 
Exchange movements 
(10) 
– 
(4) 
(14) 
At 30 September 2024 
267  
2  
93  
362  
The movements in lease liabilities in the year were as follows: 
£ million 
Lease 
Liabilities 
At 1 October 2023 
349  
Cash flow 
(107) 
Accretion of interest  
14  
New leases, terminations and modifications 
144  
Exchange movements 
(14) 
At 30 September 2024 
386  
The maturity profile and the future minimum lease payments of the carrying amount of the Group's lease liabilities and the contractual 
cash flows as at 30 September 2024 are disclosed in Note 21. 
The following are the amounts recognised in the consolidated income statement: 
£ million 
2024 
2023 
Expenses relating to short-term leases 
10  
4  
Expenses relating to low value asset leases 
2  
1  
Depreciation and impairment expense of right of use assets 
95  
85  
Interest on lease liabilities 
14  
10  
The movements in right of use assets in the year ending 30 September 2023 were as follows: 
 
  
  
  
2023 
£ million 
Property  
Plant and 
equipment  
Fixtures 
and motor 
vehicles  
Total  
Net book value 
 
 
 
 
At 1 October 2022 
194  
3  
31  
228  
Additions and modifications 
74  
3  
35  
112  
Acquisitions 
50  
– 
34  
84  
Terminations 
(3) 
– 
(2) 
(5) 
Depreciation 
(53) 
(4) 
(28) 
(85) 
Exchange movements 
(6) 
– 
(2) 
(8) 
At 30 September 2023 
256  
2  
68  
326  
 
 
 
The movements in lease liabilities in the year ending 30 September 2023 were as follows: 
£ million 
Lease 
Liabilities 
At 1 October 2022 
248  
Cash flow 
(92) 
Accretion of interest  
10  
New leases, terminations and modifications 
106  
Acquisitions 
84  
Exchange movements 
(7) 
At 30 September 2023 
349  
The maturity profile and the future minimum lease payments of the carrying amount of the Group's lease liabilities and the contractual 
cash flows as at 30 September 2023 are disclosed in Note 21. 
15. INVESTMENTS ACCOUNTED FOR USING THE EQUITY METHOD 
The principal joint venture during the year was Global Horizon Ventures Limited. Summarised financial information for the Group's joint 
ventures, which are accounted for using the equity method, is shown below: 
 
  
  
2024 
£ million 
Global  
Horizon 
Ventures 
Others  
Total  
Revenue 
25  
40  
65  
Profit after tax 
17  
3  
20  
 
  
 
  
Non-current assets 
– 
8  
8  
Current assets 
60  
62  
122  
Total assets 
60  
70  
130  
Current liabilities 
(11) 
(56) 
(67) 
Non-current liabilities 
– 
(13) 
(13) 
Total liabilities 
(11) 
(69) 
(80) 
Net assets 
49  
1  
50  
 
 
  
  
2023 
£ million 
Global  
Horizon 
Ventures 
Others  
Total  
Revenue 
19  
28  
47  
Profit after tax 
13  
4  
17  
 
 
Non-current assets 
– 
7  
7  
Current assets 
56  
49  
105  
Total assets 
56  
56  
112  
Current liabilities 
(7) 
(41) 
(48) 
Non-current liabilities 
– 
(14) 
(14) 
Total liabilities 
(7) 
(55) 
(62) 
Net assets 
49  
1  
50  
Transactions and balances with joint ventures 
£ million 
2024 
2023 
Purchases from 
9  
4  
Accounts payable to 
(4) 
(2) 
 
 
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CONSOLIDATED FINANCIAL STATEMENTS continued 
NOTES TO THE FINANCIAL STATEMENTS continued 
Movement on investments accounted for using the equity method 
£ million 
2024 
2023 
At 1 October 
55  
56  
Share of profit for the year from joint ventures 
9  
7  
Share of profit for the year from associates 
1  
2  
Impairment of investment in associates 
– 
(2) 
Dividends 
(9) 
(7) 
Foreign exchange losses 
– 
(1) 
At 30 September 
56  
55  
16. INVENTORIES 
£ million 
2024 
2023 
Raw materials 
960  
1,159  
Work in progress 
84  
81  
Finished inventories 
2,887  
3,106  
Other inventories 
149  
176  
  
4,080  
4,522  
Other inventories mainly comprise duty-paid tax stamps. 
Within finished inventories of £2,887 million (2023: £3,106 million) there is excise duty of £1,118 million (2023: £1,192 million). 
It is generally recognised industry practice to classify leaf tobacco inventory as a current asset, although part of such inventory, because 
of the duration of the processing cycle, ordinarily would not be consumed within one year. We estimate that around £204 million (2023: 
£337 million) of leaf tobacco held within raw materials will not be utilised within a year of the balance sheet date. 
17. TRADE AND OTHER RECEIVABLES 
 
2024 
2023 
£ million 
Current  
Non-current  
Current  
Non-current  
Trade receivables 
2,395  
1  
2,211  
3  
Less: loss allowance 
(64) 
(1) 
(63) 
(3) 
Net trade receivables 
2,331  
– 
2,148  
– 
Other receivables 
156  
37  
149  
26  
Prepayments 
158  
81  
193  
37  
  
2,645 
118  
2,490  
63  
 
Trade receivables may be analysed as follows: 
 
2024 
2023 
£ million 
Current  
Non-current  
Current  
Non-current  
Within credit terms 
2,194  
– 
1,996  
– 
Past due by less than 3 months 
111  
– 
121  
– 
Past due by more than 3 months 
26  
– 
31  
– 
Amounts that are impaired 
64  
1  
63  
3  
  
2,395  
1  
2,211  
3  
 
£ million 
2024 
2023 
At 1 October 
66  
79  
Net decrease in provision 
(1) 
(13) 
At 30 September 
65  
66  
Trade receivables are reviewed by their risk profiles and loss patterns to assess credit risk. Historical and forward-looking information is 
considered to determine the appropriate expected credit loss allowance. Provision levels are calculated on the residual credit risk after 
consideration of any credit protection which is used by the Group. Expected credit losses (ECLs) are applied to net trade receivables which 
are measured reflecting lifetime ECLs using the simplified approach. 
 
18. CASH AND CASH EQUIVALENTS 
£ million 
2024 
2023 
Cash at bank and in hand 
607  
683  
Short-term deposits and other liquid assets 
471  
662  
  
1,078  
1,345  
£217 million (2023: £135 million) of total cash and cash equivalents is held in countries in which prior approval is required to transfer the 
funds abroad. Nevertheless, if the Group complies with these requirements such liquid funds are at its disposition within a reasonable 
period of time, which in all cases is three months or less from the date the transfer is requested. 
19. TRADE AND OTHER PAYABLES 
 
2024 
2023 
£ million 
Current  
Non-current  
Current  
Non-current  
Trade payables 
1,499  
– 
1,507  
– 
Duties payable 
5,156  
– 
5,297  
– 
Other taxes and social security contributions 
1,381  
– 
1,375  
– 
Other payables 
623  
– 
526  
– 
Accruals 
838  
86  
874  
27  
  
9,497  
86  
9,579  
27  
20. BORROWINGS 
The Group’s borrowings, held at amortised cost, are as follows: 
£ million 
2024  
2023 
Current borrowings 
  
Bank loans and overdrafts 
34  
49  
Capital market issuance: 
  
 
European commercial paper (ECP) 
21  
– 
£600m 8.125% notes due March 2024 
– 
627  
US$ 1,000m 3.125% notes due July 2024 
– 
823  
€500m 1.375% notes due January 2025 
421  
– 
US$ 950m 4.25% notes due July 2025 
715  
– 
Total current borrowings 
1,191  
1,499  
 
  
 
Non-current borrowings 
  
 
Bank loans  
– 
2  
Capital market issuance: 
  
 
€500m 1.375% notes due January 2025 
– 
437  
US$ 1,500m 4.25% notes due July 2025 
– 
1,236  
€650m 3.375% notes due February 2026 
553  
574  
US$ 750m 3.5% notes due July 2026 
563  
617  
£500m 5.5% notes due September 2026 
500  
500  
€750m 2.125% notes due February 2027 
634  
657  
US$ 1,000m 6.125% notes due July 2027 
752  
822  
US$ 1,000m 3.875% notes due July 2029 
751  
822  
US$ 1,250m 5.5% notes due February 2030 
944  
– 
€1,050m 5.25% notes due February 2031 
898  
838  
£500m 4.875% notes due June 2032 
505  
505  
€1,000m 1.75% notes due March 2033 
840  
872  
US$ 750m 5.875% notes due July 2034 
566  
– 
Total non-current borrowings 
7,506  
7,882  
Total borrowings  
8,697  
9,381  
Analysed as: 
  
 
Capital market issuance 
8,663  
9,330  
Bank loans and overdrafts 
34  
51  
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CONSOLIDATED FINANCIAL STATEMENTS continued 
NOTES TO THE FINANCIAL STATEMENTS continued 
Current and non-current borrowings include interest payable of £10 million (2023: £33 million) and £102 million (2023: £96 million) 
respectively as at the balance sheet date. 
Interest payable on capital market issuances are at fixed rates of interest and interest payable on bank loans and overdrafts are at floating 
rates of interest. 
On 15 March 2024, £600 million 8.125% notes were repaid. On 5 April 2024, €100 million (£86 million equivalent) 5.25% notes were issued, 
supplementary to the 15 February 2023 €600 million, and 12 September 2023 €350 million combined issues, listed as €1,050 million 5.25% 
notes due February 2031 in the above table. On 1 July 2024, US$ 1,250 million (£984 million equivalent) 5.5% notes were issued. On 1 July 
2024, US$ 750 million (£591 million equivalent) 5.875% notes were issued. On 11 July 2024, a partial repayment of the US$ 1,500 million 
4.25% notes was made; US$ 550 million (£425 million equivalent) was repaid with the remaining US$ 950 million due July 2025.  
On 26 July 2024, US$ 1,000 million (£777 million equivalent) 3.125% notes were repaid. 
All borrowings are unsecured and the Group has not defaulted on any borrowings during the year (2023: no defaults). 
The maturity profile of the Group's bonds and the contractual cash flows as at September 2024 are disclosed in note 21. 
Fair value of borrowings 
The fair value of borrowings as at 30 September 2024 is estimated to be £8,567 million (2023: £8,669 million). £8,533 million (2023: £8,617 
million) relates to capital market issuance and has been determined by reference to market prices as at the balance sheet date. A 
comparison of the carrying amount and fair value of capital market issuance by currency is provided below. The fair value of all other 
borrowings is considered to equal their carrying amount. 
 
2024 
2023 
£ million 
Balance  
sheet  
amount 
Fair value  
Balance  
sheet  
amount 
Fair value  
GBP 
1,006  
985  
1,632  
1,524  
EUR 
3,367  
3,245  
3,378  
2,996  
USD 
4,290  
4,303  
4,320  
4,097  
Total capital market issuance 
8,663  
8,533  
9,330  
8,617  
Undrawn revolving credit facilities 
At 30 September the Group had the following undrawn committed facilities: 
£ million 
2024  
2023  
Amounts maturing: 
  
 
In less than one year 
853  
550  
Between one and two years 
153  
159  
Between two and five years 
2,608  
2,866  
  
3,614  
3,575  
During the year the maturity of €3,125 million of the Group's syndicated multicurrency facility of €3,493 million (2023: €3,493 million) was 
extended to 30 September 2027. One existing syndicate member's participation of €184 million has a maturity date of 30 September 2025. 
At 30 September another syndicate member's participation of €184 million had a maturity date of 30 March 2026; in October 2024 this 
participation was sold to a new financial institution, who therefore became a syndicate member, and the maturity date was extended to 
30 September 2027. 
During the year six new bilateral facilities for a total £700 million were arranged, all maturing in September 2025. 
21. FINANCIAL RISK FACTORS 
Financial risk management 
Overview 
In the normal course of business, the Group is exposed to financial risks including, but not limited to, market, credit and liquidity risk. This 
note explains the Group's exposure to these risks, how they are measured and assessed, and summarises the policies and processes used 
to manage them, including those related to the management of capital. 
The Group operates a centralised treasury function which is responsible for the management of the financial risks of the Group, together 
with its financing and liquidity requirements. Financial risks comprise, but are not limited to, exposures to funding and liquidity, interest 
rate, foreign exchange and counterparty credit risk. The treasury function is also responsible for the financial risk management of the 
Group’s global defined benefit pension schemes and management of Group-wide insurance programmes. The treasury function does not 
operate as a profit centre, nor does it enter into speculative transactions. 
The Group's treasury activities are overseen by the Treasury Committee, which meets four times per year and comprises the Chief 
Financial Officer, the Director of Treasury, the Group Finance Director, the Group General Counsel, the Chief Strategy and Development 
Officer and three Group Regional Finance Directors. The Treasury Committee operates in accordance with the terms of reference set out 
by the Board and a policy (the Treasury Operations Policy) which sets out the expectations and boundaries to assist in the effective 
oversight of treasury activities. 
 
The Board reviews and approves all major treasury decisions.  
The Group's management of financial risks covers the following: 
(A) Market risk 
Price risk 
The Group is not exposed to equity securities price risk other than assets held by its pension funds disclosed in note 24. The Group is 
exposed to commodity price risk in that there may be fluctuations in the price of tobacco leaf. As with other agricultural commodities, the 
price of tobacco leaf tends to be cyclical as supply and demand considerations influence tobacco plantings in those countries where 
tobacco is grown. Also, different regions may experience variations in weather patterns that may affect crop quality or supply and so lead 
to changes in price. The Group seeks to reduce this price risk by sourcing tobacco leaf from a number of different countries and 
counterparties and by varying the levels of tobacco leaf held. Currently, these techniques reduce the expected exposure to this risk over 
the short to medium term to levels considered not material and accordingly, no sensitivity analysis has been presented. 
Foreign exchange risk 
The Group is exposed to movements in foreign exchange rates due to its commercial trading transactions and profits denominated in 
foreign currencies, as well as the translation of cash, borrowings and derivatives held in non-functional currencies. 
The Group’s financial results are principally exposed to fluctuations in euro and US dollar exchange rates. Management of the Group's 
foreign exchange transaction and translation risk is addressed below. 
Transaction risk 
The Group’s material transaction exposures arise on costs denominated in currencies other than the functional currencies of 
subsidiaries, including the purchase of tobacco leaf, which is sourced from various countries but purchased principally in US dollars, and 
packaging materials which are sourced from various countries and purchased in a number of currencies. The Group is also exposed to 
transaction foreign exchange risk on the conversion of foreign subsidiary earnings into sterling to fund the external dividends to 
shareholders. This is managed by selling euros and US dollars monthly throughout the year. Other foreign currency flows are matched 
where possible and remaining foreign currency transaction exposures are not hedged. 
Translation risk 
The Group's currency mix of debt and related derivatives is held with consideration to the currency mix of its net assets and profits, 
which are primarily euros and US dollars. The Group issues debt in the most appropriate market or markets at the time of raising new 
finance and has a policy of using cross-currency swap derivative financial instruments to change the currency of debt as required. 
Borrowings denominated in, or swapped into, foreign currencies to match the Group’s investments in overseas subsidiaries are treated as 
a hedge against the net investment where appropriate. 
Foreign exchange sensitivity analysis 
The Group's sensitivity to foreign exchange rate movements, which impacts the translation of monetary items held by subsidiary 
companies in currencies other than their functional currencies, is illustrated on an indicative basis below. The sensitivity analysis has 
been prepared on the basis that net debt and the proportion of financial instruments in foreign currencies remain constant, and that there 
is no change to the net investment hedge designations in place at 30 September 2024. The sensitivity analysis does not reflect any 
change to revenue or non-finance costs that may result from changing exchange rates, and ignores any taxation implications and 
offsetting effects of movements in the fair value of derivative financial instruments. 
 
2024  
2023  
£ million 
Increase/ 
(decrease) 
in income 
Increase/ 
(decrease) 
in income 
Income statement impact of non-functional currency foreign exchange exposures: 
  
 
10% appreciation of sterling against euro (2023: 10%) 
87  
33  
10% appreciation of sterling against US dollar (2023: 10%) 
(17) 
(9) 
10% depreciation of sterling against euro (2023: 10%) 
(106) 
(41) 
10% depreciation of sterling against US dollar (2023: 10%) 
20  
11  
Movements in equity in the table below relate to intercompany loans treated as quasi-equity under IAS 21 and hedging instruments 
designated as net investment hedges of the Group's euro and US dollar denominated assets. 
 
2024  
2023  
£ million 
Change in 
equity 
Change in 
equity 
Equity impact of non-functional currency foreign exchange exposures: 
  
 
10% appreciation of sterling against euro (2023: 10%) 
928  
1,035  
10% appreciation of sterling against US dollar (2023: 10%) 
272  
205  
10% depreciation of sterling against euro (2023: 10%) 
(1,134) 
(1,265) 
10% depreciation of sterling against US dollar (2023: 10%) 
(332) 
(250) 
At 30 September 2024, after the effect of derivative financial instruments, approximately 102% of the Group’s net debt was denominated in 
euro and non US dollar currencies (2023: 111%) and (2)% in US dollars (2023: (11)%). 
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CONSOLIDATED FINANCIAL STATEMENTS continued 
NOTES TO THE FINANCIAL STATEMENTS continued 
Interest rate risk 
The Group's interest rate risk arises from its borrowings net of cash and cash equivalents, with the primary exposures arising from 
fluctuations in euro and US dollar interest rates. Borrowings at variable rates expose the Group to cash flow interest rate risk. Borrowings 
at fixed rates expose the Group to fair value interest rate risk. 
The Group manages its exposure to interest rate risk on its borrowings by entering into derivative financial instruments, interest rate 
swaps, to achieve an appropriate mix of fixed and floating interest rate debt in accordance with the Treasury Operations Policy and 
Treasury Committee discussions. 
As at 30 September 2024, after adjusting for the effect of derivative financial instruments detailed in note 22, approximately 109% (2023: 
107%) of reported net debt was at fixed rates of interest and (9)% (2023: (7)%) was at floating rates of interest. After adjusting for cash held in 
subsidiary bank accounts and cash in transit, accrued interest, the mark to market of the derivative portfolio, finance leases, and the trade 
receivables that were sold to a financial institution under a non-recourse factoring arrangement, approximately 97% (2023: 94%) of debt 
was at fixed rates of interest and 3% (2023: 6%) was at floating rates of interest. 
Interest rate sensitivity analysis 
The Group's sensitivity to interest rates on its euro and US dollar monetary items, which are primarily external borrowings, cash and cash 
equivalents, is illustrated on an indicative basis below. The impact in the Group's income statement reflects the effect on net finance 
costs in respect of the Group's net debt and the fixed to floating rate debt ratio prevailing at 30 September 2024, ignoring any taxation 
implications and offsetting effects of movements in the fair value of derivative financial instruments. 
The sensitivity analysis has been prepared on the basis that net debt and the derivatives portfolio remain constant and that there is no 
net impact on other comprehensive income. 
 
2024  
2023  
£ million 
Change in 
income 
Change in 
income 
Income statement impact of interest rate movements: 
  
 
+/- 1% increase in euro interest rates (2023: 1%) 
1  
12  
+/- 1% increase in US dollar interest rates (2023: 1%) 
(2) 
(9) 
(B) Credit risk 
IFRS 9 requires an expected credit loss (ECL) model to be applied to financial assets. The expected credit loss model requires the Group to 
account for expected losses as a result of credit risk on initial recognition of financial assets and to recognise changes in those expected 
credit losses at each reporting date. Allowances are measured at an amount equal to the lifetime expected credit losses where the credit 
risk on the receivables increases significantly after initial recognition. The Group is primarily exposed to credit risk arising from the 
extension of credit to its customers, on cash deposits and derivatives. The maximum aggregate credit risk to these sources was  
£3,947 million at 30 September 2024 (2023: £4,507 million). 
Trade and other receivables 
Policies are in place to manage the risk associated with the extension of credit to third parties to ensure that commercial intent is 
balanced effectively with credit risk management. Subsidiaries have policies in place that require appropriate credit checks on customers 
and credit is extended with consideration to financial risk and creditworthiness. If a customer requires credit beyond an acceptable limit, 
security may be put in place to minimise the financial impact in the event of a payment default. Instruments that may typically be used 
as security include non-recourse receivables factoring and bank guarantees. At 30 September 2024 the level of trade receivables that were 
sold to a financial institution under a non-recourse factoring arrangement, and subsequently derecognised, totalled £570 million (2023: 
£570 million). The total value of trade receivables reclassified as fair value was £53 million at 30 September 2024 (2023: £22 million). There 
was no valuation difference between amortised cost and fair value. Analysis of trade and other receivables is provided in note 17. 
Financial instruments 
In order to manage its credit risk to any one counterparty, the Group places cash deposits and enters into derivative financial instruments 
with a diversified group of financial institutions carrying suitable credit ratings in line with the Treasury Operations Policy. Utilisation of 
counterparty credit limits is regularly monitored by treasury and ISDA agreements are in place to permit the net settlement of assets and 
liabilities in certain circumstances. 
The table below summarises the Group's largest exposures to financial counterparties as at 30 September 2024. At the balance sheet date 
management does not expect these counterparties to default on their current obligations. 
 
2024 
2023  
Counterparty exposure 
Maximum 
exposure to 
credit risk 
£ million  
Maximum 
exposure to 
credit risk 
£ million  
Highest 
253  
311  
2nd highest 
134  
104  
3rd highest 
50  
84  
4th highest 
27  
83  
5th highest 
10  
80  
These exposures are held with counterparties with investment grade credit ratings or in money market funds with a AAA rating. 
 
(C) Liquidity risk 
The Group is exposed to liquidity risk, which represents the risk of having insufficient funds to meet its financing needs in any particular 
location when needed. To manage this risk the Group has a policy of actively maintaining a mixture of short, medium and long-term 
committed facilities that are structured to ensure that the Group has sufficient available funds to meet the forecast requirements of the 
Group over the short to medium term. To prevent over-reliance on individual sources of liquidity, funding is provided across a range of 
instruments including debt capital market issuance, bank term loans, bank revolving credit facilities and European commercial paper. 
The Group primarily borrows centrally in order to meet forecast funding requirements, and the treasury function is in regular dialogue 
with subsidiary companies to ensure their liquidity needs are met. Subsidiary companies are funded by a combination of share capital 
and retained earnings, intercompany loans, and in very limited cases through external local borrowings. Cash pooling processes are used 
to centralise surplus cash held by subsidiaries where possible in order to minimise external borrowing requirements and interest costs. 
Treasury invests surplus cash in bank deposits and money market funds and uses foreign exchange contracts to manage short term 
liquidity requirements in line with short-term cash flow forecasts. As at 30 September 2024, the Group held liquid assets of £1,078 million 
(2023: £1,345 million). 
The table below summarises the Group’s non-derivative financial liabilities by maturity based on their contractual cash flows as at 
30 September 2024. The amounts disclosed are undiscounted cash flows calculated using spot rates of exchange prevailing at the 
relevant balance sheet date. Contractual cash flows in respect of the Group's derivative financial instruments are detailed in note 22. 
 
2024 
£ million 
Balance sheet 
amount 
Contractual  
cash flows 
total 
<1 year 
Between 1 and 
2 years 
Between 2 and 
5 years 
> 5 years 
Non-derivative financial liabilities: 
  
  
  
  
  
  
Bank loans 
34  
34  
34  
– 
– 
– 
Capital market issuance 
8,663  
10,218  
1,497  
1,911  
2,752  
4,058  
Trade payables 
1,499  
1,499  
1,499  
– 
– 
– 
Lease liabilities 
386  
435  
96  
82  
144  
113  
Total non-derivative financial liabilities 
10,582  
12,186  
3,126  
1,993  
2,896  
4,171  
 
 
2023 
£ million 
Balance sheet 
amount 
Contractual  
cash flows 
total 
<1 year 
Between 1 and 
2 years 
Between 2 and 
5 years 
> 5 years 
Non-derivative financial liabilities: 
 
 
 
 
Bank loans 
51  
51  
49  
2  
– 
– 
Capital market issuance 
9,330  
10,663  
1,767  
1,951  
3,651  
3,294  
Trade payables 
1,507  
1,507  
1,507  
– 
– 
– 
Lease liabilities 
349  
406  
82  
70  
114  
140  
Total non-derivative financial liabilities 
11,237  
12,627  
3,405  
2,023  
3,765  
3,434  
Capital management 
The Group defines capital as adjusted net debt and equity and manages its capital structure through an appropriate balance of debt and 
equity in order to drive an efficient mix for the Group. Besides the minimum capitalisation rules that may apply to subsidiaries in certain 
countries, the Group’s only externally imposed capital requirements are interest cover and gearing covenants contained within its core 
external bank debt facilities, with which the Group was fully compliant during the current and prior periods and expects to be so going 
forward. Management have assessed that the likelihood of a future covenant breach is remote. 
The Group continues to manage its capital structure to maintain investment grade credit ratings which it monitors by reference to a 
number of key financial ratios, including ongoing consideration of the return of capital to shareholders via regular dividend payments 
and share buybacks and in on-going discussions with the relevant rating agencies. 
As at 30 September 2024 the Group was rated Baa3/positive outlook by Moody’s Investor Service Ltd, BBB/A-2/stable outlook by Standard 
and Poor’s Credit Market Services Europe Limited and BBB/F2/stable outlook by Fitch Ratings Limited. 
The Group regards its total capital as follows. 
£ million 
2024  
2023  
Adjusted net debt 
7,740  
8,026  
Equity attributable to the owners of the parent 
5,442  
6,021  
Total capital 
13,182  
14,047  
Hedge accounting 
The Group has investments in foreign operations which are consolidated in its financial statements and whose functional currencies are 
euros or US dollars. Where it is practicable and cost effective to do so, the foreign exchange rate exposures arising from these investments 
are hedged through the use of cross-currency swaps, foreign exchange swaps and foreign currency denominated debt. 
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CONSOLIDATED FINANCIAL STATEMENTS continued 
NOTES TO THE FINANCIAL STATEMENTS continued 
The Group only designates the undiscounted spot element of the cross-currency swaps, foreign exchange swaps and foreign currency 
debt as hedging instruments. Changes in the fair value of the cross-currency swaps and foreign exchange swaps attributable to changes 
in interest rates and the effect of discounting are recognised directly in profit or loss within the “Net finance costs” line. These amounts 
are, therefore, not included in the hedge effectiveness assessment. 
Net investment gains and losses are reported in exchange movements within other comprehensive income and the hedging instrument 
foreign currency gains and losses deferred to the foreign currency revaluation reserve are detailed in the statement of changes in equity. 
The Group establishes the hedging ratio by matching the notional balance of the hedging instruments with an equal notional balance of 
the net assets of the foreign operation. Given that only the undiscounted spot element of hedging instruments is designated in the 
hedging relationship, no ineffectiveness is expected unless the notional balance of the designated hedging instruments exceeds the total 
balance of the foreign operation’s net assets during the reporting period. The foreign currency risk component is determined as the 
change in the carrying amount of designated net assets of the foreign operation arising solely from changes in spot foreign currency 
exchange rates. 
All net investment hedges were fully effective at 30 September 2024. 
The following table sets out the maturity profile of the hedging instruments used in the Group's net investment hedging strategies: 
 
2024 
£ million 
Total 
notional 
balance 
Maturity 
<1 year 
Between 1 and 
2 years 
Between 2 and 
5 years 
> 5 years 
Bonds 
(4,595) 
(438) 
(1,103) 
(2,120) 
(934) 
Cross-currency swaps 
(5,501) 
(1,715) 
(1,099) 
(1,581) 
(1,106) 
  
(10,096) 
(2,153) 
(2,202) 
(3,701) 
(2,040) 
 
£ million 
2023 
Total 
notional 
balance 
Maturity 
<1 year 
Between 1 and 
2 years 
Between 2 and 
5 years 
> 5 years 
Bonds 
(3,897) 
– 
(433) 
(2,645) 
(819) 
Cross-currency swaps 
(5,986) 
(1,447) 
(1,214) 
(1,971) 
(1,354) 
Foreign exchange swaps 
(541) 
(541) 
– 
– 
– 
  
(10,424) 
(1,988) 
(1,647) 
(4,616) 
(2,173) 
 
 
 
The following table contains details of the hedging instruments and hedged items used in the Group's net investment hedging strategies: 
 
2024 
£ million 
Notional 
balance 
Carrying amount 
Balance sheet line item 
Changes in fair 
value used for 
calculating hedge 
in-effectiveness 
Assets 
Liabilities 
Hedging instrument: 
  
  
  
  
  
Bonds 
4,595  
– 
4,584  
Borrowings 
321  
Cross-currency swaps 
5,501  
118  
76  
Derivative financial instruments 
213  
Foreign exchange swaps 
– 
– 
– 
Derivative financial instruments 
6  
Hedged item: 
  
  
  
  
  
Investment in a foreign operation 
n/a 
10,096  
– 
  
540  
 
 
2023 
£ million 
Notional balance 
Carrying amount 
Balance sheet line item 
Changes in fair 
value used for 
calculating hedge 
in-effectiveness 
Assets 
Liabilities 
Hedging instrument: 
 
 
 
 
 
Bonds 
3,897  
– 
3,929  
Borrowings 
338  
Cross-currency swaps 
5,986  
– 
249  
Derivative financial instruments 
75  
Foreign exchange swaps 
541  
1  
– 
Derivative financial instruments 
14  
Hedged item: 
 
 
 
 
 
Investment in a foreign operation 
n/a 
10,424  
– 
  
427  
Reconciliation of changes in the value of net investment hedges: 
£ million 
2024 
At the  
beginning of 
the year 
Income 
statement 
Other 
comprehensive 
income 
Designations/(de-
designations) 
At the end 
of the year 
Derivatives in net investment hedges of foreign 
operations 
(248) 
71  
219  
– 
42  
Bonds in net investment hedges of foreign operations 
(3,929) 
42  
321  
(1,018) 
(4,584) 
Total 
(4,177) 
113  
540  
(1,018) 
(4,542) 
 
 
2023 
£ million 
At the  
beginning of 
the year 
Income 
statement 
Other 
comprehensive 
income 
Designations/(de-
designations) 
At the end 
of the year 
Derivatives in net investment hedges of foreign 
operations 
(338) 
1  
89  
– 
(248) 
Bonds in net investment hedges of foreign operations 
(5,414) 
(3) 
338  
1,150  
(3,929) 
Total 
(5,752) 
(2) 
427  
1,150  
(4,177) 
The Group also treats certain permanent intragroup loans that meet relevant qualifying criteria under IAS 21 as part of its net investment 
in foreign operations where appropriate. Intragroup loans with a notional value of €3,714 million (£3,099 million equivalent) (2023: €3,714 
million (£3,217 million equivalent)) were treated as part of the Group’s net investment in foreign operations at the balance sheet date. 
 
 
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CONSOLIDATED FINANCIAL STATEMENTS continued 
NOTES TO THE FINANCIAL STATEMENTS continued 
Fair value estimation and hierarchy 
All financial assets and liabilities are carried on the balance sheet at amortised cost, other than derivative financial instruments which 
are carried at fair value. Derivative fair values are determined based on observable market data such as yield curves, foreign exchange 
rates and credit default swap prices to calculate the present value of future cash flows associated with each derivative at the balance 
sheet date (Level 2 classification hierarchy per IFRS 7). Market data is sourced from a reputable financial data provider and valuations are 
validated by reference to counterparty valuations where appropriate. Some of the Group's derivative financial instruments contain early 
termination options and these have been considered when assessing the element of the fair value related to credit risk. On this basis the 
reduction in reported net derivative liabilities due to credit risk is £12 million (2023: £2 million) and would have been a £15 million (2023: 
£5 million) reduction without considering the early termination options. There were no changes to the valuation methods or transfers 
between hierarchies during the year. With the exception of capital market issuance, the fair value of all financial assets and financial 
liabilities is considered approximate to their carrying amount. 
Netting arrangements of financial instruments 
The following tables set out the Group's financial assets and financial liabilities that are subject to netting and set-off arrangements. 
 
2024 
£ million 
Gross 
financial 
assets/ 
 (liabilities)  
Net financial 
assets/ 
(liabilities) per 
 balance sheet  
Related 
amounts not 
set-off in the 
 balance sheet  
 Net  
Assets 
  
  
  
  
Derivative financial instruments 
474  
474  
(462) 
12  
Liabilities 
  
  
  
  
Derivative financial instruments 
(809) 
(809) 
462  
(347) 
 
 
2023 
£ million 
Gross 
financial 
assets/ 
 (liabilities)  
Net financial 
assets/ 
(liabilities) per 
 balance sheet  
Related 
amounts not 
set-off in the 
 balance sheet  
 Net  
Assets 
 
 
 
 
Derivative financial instruments 
950  
950  
(817) 
133  
Liabilities 
  
  
  
  
Derivative financial instruments 
(1,003) 
(1,003) 
817  
(186) 
 
The table below sets out the Group's accounting classification of each class of financial assets and liabilities: 
 
2024 
£ million 
Fair value 
through 
income 
statement 
Fair value 
through other 
comprehensive 
income 
Assets and 
liabilities at 
amortised 
cost 
  
Total 
  
Current 
  
Non-Current 
Trade and other receivables 
– 
– 
2,524  
2,524  
2,487  
37  
Cash and cash equivalents 
– 
– 
1,078  
1,078  
1,078  
– 
Derivatives 
356  
118  
– 
474  
144  
330  
Total financial assets 
356  
118  
3,602  
4,076  
3,709  
367  
Borrowings 
– 
– 
(8,697) 
(8,697) 
(1,191) 
(7,506) 
Trade and other payables 
– 
– 
(8,659) 
(8,659) 
(8,659) 
– 
Derivatives 
(733) 
(76) 
– 
(809) 
(187) 
(622) 
Lease liabilities 
– 
– 
(386) 
(386) 
(86) 
(300) 
Total financial liabilities 
(733) 
(76) 
(17,742) 
(18,551) 
(10,123) 
(8,428) 
Total net financial assets/(liabilities) 
(377) 
42  
(14,140) 
(14,475) 
(6,414) 
(8,061) 
 
 
 
 
2023 
£ million 
Fair value 
through 
income 
statement 
Fair value 
through other 
comprehensive 
income 
Assets and 
liabilities at 
amortised 
cost 
  
Total 
  
Current 
  
Non-current 
Trade and other receivables 
– 
– 
2,323  
2,323  
2,297  
26  
Cash and cash equivalents 
– 
– 
1,345  
1,345  
1,345  
– 
Derivatives 
949  
1  
– 
950  
126  
824  
Total financial assets 
949  
1  
3,668  
4,618  
3,768  
850  
Borrowings 
– 
– 
(9,381) 
(9,381) 
(1,499) 
(7,882) 
Trade and other payables 
– 
– 
(8,705) 
(8,705) 
(8,705) 
– 
Derivatives 
(754) 
(249) 
– 
(1,003) 
(174) 
(829) 
Lease liabilities 
– 
– 
(349) 
(349) 
(81) 
(268) 
Total financial liabilities 
(754) 
(249) 
(18,435) 
(19,438) 
(10,459) 
(8,979) 
Total net financial assets/(liabilities) 
195  
(248) 
(14,767) 
(14,820) 
(6,691) 
(8,129) 
Derivatives classified as fair value through other comprehensive income relate to cross-currency swaps and foreign exchange swaps 
designated as hedges of foreign currency denominated net investments. The Group only designates the undiscounted foreign exchange 
spot element of these derivative instruments and the changes in fair value related to this element are posted to other comprehensive 
income. Changes in the fair value of these derivative instruments attributable to changes in interest rates and the effect of discounting 
are recognised in the income statement. The Group also designates certain external borrowings as hedges of foreign currency 
denominated net investments and the foreign exchange revaluation of those external borrowings is recognised in other comprehensive 
income. The carrying value at 30 September 2024 of those external borrowings included in the above table is £4,639 million (2023: £3,929 
million). All of the Group's net investment hedges remain effective. 
22. DERIVATIVE FINANCIAL INSTRUMENTS 
The Group’s derivative financial instruments held at fair value, are as follows. 
 
2024 
2023 
£ million 
 Assets  
 Liabilities  
 Net fair value  
Assets 
Liabilities 
Net fair value 
Current derivative financial instruments: 
  
  
  
 
 
 
Interest rate swaps 
65  
(54) 
11  
30  
(66) 
(36) 
Foreign exchange contracts 
1  
(4) 
(3) 
12  
(5) 
7  
Cross-currency swaps 
78  
(129) 
(51) 
84  
(103) 
(19) 
Total current derivatives 
144  
(187) 
(43) 
126  
(174) 
(48) 
Non-current derivative financial instruments: 
  
  
  
 
 
 
Interest rate swaps 
240  
(365) 
(125) 
745  
(652) 
93  
Cross-currency swaps 
90  
(257) 
(167) 
79  
(177) 
(98) 
Total non-current derivatives 
330  
(622) 
(292) 
824  
(829) 
(5) 
Total carrying value of derivative financial 
instruments 
474  
(809) 
(335) 
950  
(1,003) 
(53) 
Analysed as: 
  
  
  
 
 
 
Interest rate swaps 
305  
(419) 
(114) 
775  
(718) 
57  
Foreign exchange contracts 
1  
(4) 
(3) 
12  
(5) 
7  
Cross-currency swaps 
168  
(386) 
(218) 
163  
(280) 
(117) 
Total carrying value of derivative financial 
instruments 
474  
(809) 
(335) 
950  
(1,003) 
(53) 
The classification of these derivative assets and liabilities under the IFRS 7 fair value hierarchy is provided in note 21. 
 
 
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CONSOLIDATED FINANCIAL STATEMENTS continued 
NOTES TO THE FINANCIAL STATEMENTS continued 
Maturity of obligations under derivative financial instruments 
Derivative financial instruments have been classified in the balance sheet as current or non-current on an undiscounted contractual 
basis based on spot rates as at the balance sheet date. For the purposes of the above and following analysis, maturity dates have been 
based on the likelihood of any early termination options being exercised with consideration to counterparty expectations and market 
conditions prevailing as at 30 September 2024. 
The table below summarises the Group's derivative financial instruments by maturity based on their remaining contractual cash flows as 
at 30 September 2024. The amounts disclosed are the undiscounted cash flows calculated using interest rates and spot rates of exchange 
prevailing at the relevant balance sheet date. Contractual cash flows in respect of the Group's non-derivative financial instruments are 
detailed in note 21. 
 
2024 
£ million 
Balance sheet 
amount 
Contractual 
cash flows 
total 
<1 year 
Between 1 and 
2 years 
Between 2 and 
5 years 
>5 years 
Net settled derivatives 
(114) 
194  
10  
1  
117  
66  
Gross settled derivatives 
(221) 
– 
– 
– 
– 
– 
• receipts 
– 
20,719  
6,490  
2,730  
5,762  
5,737  
• payments 
– 
(20,770) 
(6,497) 
(2,719) 
(5,772) 
(5,782) 
 
(335) 
143  
3  
12  
107  
21  
 
 
 
 
 
 
 
2023 
£ million 
Balance sheet 
amount 
Contractual 
cash flows 
total 
<1 year 
Between 1 and 
2 years 
Between 2 and 
5 years 
>5 years 
Net settled derivatives 
57  
200  
(3) 
34  
143  
26  
Gross settled derivatives 
(110) 
– 
– 
– 
– 
– 
• receipts 
– 
17,822  
5,429  
4,010  
5,283  
3,100  
• payments 
– 
(17,675) 
(5,374) 
(3,941) 
(5,247) 
(3,113) 
 
(53) 
347  
52  
103  
179  
13  
Derivatives as hedging instruments 
As outlined in note 21, the Group hedges its underlying interest rate exposure and foreign currency translation exposures in an efficient, 
commercial and structured manner, primarily using interest rate swaps and cross-currency swaps. Foreign exchange contracts are used 
to manage the Group’s short term liquidity requirements in line with short term cash flow forecasts as appropriate. 
The Group does not apply cash flow or fair value hedge accounting, as permitted under IFRS 9, which results in fair value gains and losses 
attributable to derivative financial instruments being recognised in net finance costs unless they are designated as hedges of a net 
investment in foreign operations, in which case they are recognised in other comprehensive income. 
Interest rate swaps 
To manage interest rate risk on its borrowings, the Group issues debt in the market or markets that are most appropriate at the time of 
raising new finance with regard to currency, interest denomination or duration, and then uses interest rate swaps to re-base the debt into 
the appropriate proportions of fixed and floating interest rates. Interest rate swaps are also transacted to manage and re-profile the 
Group's interest rate risk over the short, medium and long term in accordance with the Treasury Operations Policy as approved by the 
Treasury Committee. Fair value movements are recognised in net finance costs in the relevant reporting period. 
As at 30 September 2024, the notional amount of interest rate swaps outstanding that were entered into to convert fixed rate borrowings 
into floating rates of interest at the time of raising new finance was £6,349 million equivalent (2023: £8,111 million equivalent) with a fair 
value of £339 million liability (2023: £714 million liability). The fixed interest rates vary from 1.3% to 5.4% (2023: 1.3% to 7.9%), and the 
floating rates are based on EURIBOR, SONIA and SOFR. 
As at 30 September 2024, the notional amount of interest rate swaps outstanding that were entered into to convert the Group's debt into 
the appropriate proportion of fixed and floating rates to manage and re-profile the Group's interest rate risk was £12,119 million equivalent 
(2023: £11,622 million equivalent) with a fair value of £225 million asset (2023: £771 million asset). The fixed interest rates vary from 3.1% 
receivable to 4.0% payable (2023: 3.1% receivable to 4.0% payable), and the floating receivable rates reference EURIBOR and SOFR. This 
includes forward starting interest rate swaps with a total notional amount of £4,719 million equivalent (2023: £4,055 million equivalent) 
with tenors between 1 and 10 years, starting between October 2024 and May 2032. 
 
 
 
Cross-currency swaps 
The Group enters into cross-currency swaps to convert the currency of debt into the appropriate currency with consideration to the 
underlying assets of the Group as appropriate. Fair value movements are recognised in net finance costs in the relevant reporting period 
unless the swaps are designated as hedges of a net investment in foreign operations, in which case the fair value movement attributable 
to changes in foreign exchange rates are recognised in other comprehensive income. 
As at 30 September 2024, the notional amount of cross-currency swaps entered into to convert sterling debt into the desired currency  
was £1,000 million (2023: £1,600 million) and the fair value of these swaps was £76 million net liability (2023: £111 million net liability); the 
notional amount of cross-currency swaps entered into to convert US dollar debt into the desired currency was US$ 6,950 million  
(2023: US$ 5,250 million) and the fair value of these swaps was £142 million net liability (2023: £6 million net liability). This includes 
forward starting cross-currency swaps with a total notional amount of US$ 1,250 million equivalent (2023: no forward starting cross-
currency swaps) with tenors of 4.5 years, starting in July 2025. 
Foreign exchange contracts 
The Group enters into foreign exchange contracts to manage short-term liquidity requirements in line with cash flow forecasts. As at 30 
September 2024, the notional amount of these contracts was £842 million equivalent (2023: £2,020 million equivalent) and the fair value of 
these contracts was a net liability of £3 million (2023: £7 million net asset). 
Hedges of net investments in foreign operations 
As at 30 September 2024, cross-currency swaps with a notional amount of €6,593 million (2023: €6,910 million) were designated as hedges 
of net investments in foreign operations. During the year, foreign exchange translation gains amounting to £213 million (2023: £75 million 
gains) were recognised within exchange movements in other comprehensive income in respect of cross-currency swaps designated as 
hedges of a net investment in foreign operations. No hedging ineffectiveness occurred during the year (2023: £nil). 
As at 30 September 2024, foreign exchange swaps with a notional amount of €nil (2023: €624 million) were designated as hedges of net 
investments in foreign operations. During the year, foreign exchange translation gains amounting to £6 million (2023: £14 million gains) 
were recognised within exchange movements in other comprehensive income in respect of foreign exchange swaps that had been 
designated as hedges of a net investment in foreign operations. No hedging ineffectiveness occurred during the year (2023: £nil). 
The movements in other comprehensive income due to net investment hedging in the period were as follows: 
£ million 
2024  
2023  
Foreign exchange gains on borrowings 
321  
338  
Foreign exchange gains on derivative financial instruments 
219  
89  
  
540  
427  
23. DEFERRED TAX ASSETS AND LIABILITIES 
Deferred tax relates to the following: 
£ million 
Consolidated 
income 
statement 
2024 
Consolidated 
income 
statement 
2023 
Consolidated 
balance 
sheet 
2024 
Consolidated 
balance 
sheet 
2023 
Temporary differences on depreciation and amortisation 
(53) 
164  
(711) 
(716) 
Retirement benefits 
(5) 
(9) 
48  
30  
Tax credits and losses 
393 
6  
579  
282  
Accruals, provisions and other temporary differences 
(48) 
(3) 
193  
186  
Deferred tax benefit 
287  
158  
  
  
Net deferred tax assets/(liabilities) 
  
  
109  
(218) 
Reflected in the consolidated balance sheet as follows 
£ million 
2024 
2023 
Deferred tax assets 
889  
653  
Deferred tax liabilities 
(780) 
(871) 
  
109  
(218) 
 
 
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CONSOLIDATED FINANCIAL STATEMENTS continued 
NOTES TO THE FINANCIAL STATEMENTS continued 
Reconciliation of net deferred tax liabilities 
£ million 
2024 
2023 
At 1 October 
(218) 
(522) 
Credited to the income statement 
287  
158  
Credited to other comprehensive income 
36  
134  
Credited to equity 
2  
1  
Acquisitions 
– 
(15) 
Exchange movements 
2  
22  
Other movements 
(16) 
4  
As at 30 September 
109  
(218) 
Unrecognised deferred tax assets 
£ million 
Gross 
2024 
Net 
2024 
Gross  
2023 
Net 
2023 
Tax losses 
245  
64  
235  
62  
Tax credits 
806  
282 
15  
15  
Other temporary differences 
77  
22  
84  
24  
  
1,128 
368  
334  
101  
Analysis of unrecognised deferred tax assets by expiry date 
£ million 
Gross 
2024 
Net 
2024 
Gross  
2023 
Net 
2023 
Tax losses expiring: 
  
  
 
No expiry 
245  
64  
235  
62  
  
245  
64  
235  
62  
Tax credits expiring: 
  
  
 
Within 1 year 
– 
– 
15  
15  
No expiry 
806  
282   
 
–  
– 
  
806  
282  
15  
15  
Other temporary differences expiring: 
  
  
 
No expiry 
77  
22  
84  
24  
  
77  
22  
84  
24  
In December 2021, the OECD issued model rules for a new global minimum tax framework (Pillar Two), applicable for multinational 
enterprise groups with global revenue over €750 million. The legislation implementing the rules in the UK was substantively enacted on 
20 June 2023 and will apply to the Group from the financial year ending 30 September 2025 onwards. The Group has applied the 
mandatory exception under IAS 12 in relation to the accounting for deferred tax assets and liabilities arising from the implementation of 
the Pillar Two model rules.  
Based on the assessments carried out so far, although additional tax liabilities are expected to be incurred, the Group does not expect any 
significant exposure to Pillar Two income taxes in those jurisdictions where the minimum tax requirement is not met, based 
predominantly on the data for the year ended 30 September 2023. The Group is continuing to review this legislation and monitors the 
status of implementation of the model rules outside of the UK to assess the potential impact. 
Included within net deferred tax liabilities are deferred tax assets recognised of £213 million (2023: £257 million) for tax credits arising in 
the Group's Spanish business. These tax credits have no time expiry. Utilisation of these tax credits is restricted to 50% of the Spanish 
business' taxable profits arising in any given year; those tax law restrictions extend the period over which the deferred tax assets would 
otherwise be recovered. The Group considers there to be forecast future taxable profits which support the recognition of these long term 
deferred tax assets. The period over which these deferred tax assets are utilised is sensitive to forecasting assumptions about future 
growth rates (which may be influenced by the future effects of climate change) and regulatory changes. Any material effects of climate 
change in the long term could extend the period over which the deferred tax asset will be recovered but as the tax credits do not expire, 
the Group considers there is positive evidence that sufficient future taxable profits would still be available. Based on a range of forecast 
scenarios modelling sensitivities (including the future effects of climate change) these deferred tax assets are expected to be utilised over 
a period of 16 years. 
 
Included within net deferred tax liabilities are deferred tax assets recognised for retirement benefits of £98 million (2023: £88 million) 
arising in the Group's German business. These deferred tax assets are expected to be recovered both by way of utilisation against the 
reversal of deferred tax liabilities of £49 million (2023: £40 million) arising in the Group's German business and by way of utilisation 
against future taxable profits. The Group considers there to be forecast future taxable profits which support the recognition of these long 
term deferred tax assets. Based on a range of forecast scenarios modelling sensitivities these deferred tax assets are expected to be 
recovered over a period of 20-40 years corresponding to the life of the pension scheme. The period over which these deferred tax assets 
are utilised is sensitive to forecasting assumptions about future growth rates of the underlying business (which may be influenced by the 
future effects of climate change) and regulatory changes. 
Included within net deferred tax liabilities are deferred tax assets recognised for intangibles of £179 million (2023: £199 million) arising in 
the Group's Dutch business. These deferred tax assets are expected to be recovered by way of utilisation against future taxable profits. The 
Group considers there to be forecast future taxable profits which support the recognition of these long term deferred tax assets. The 
period over which these deferred tax assets are utilised is sensitive to forecasting assumptions about future growth rates (which may be 
influenced by the future effects of climate change) and regulatory changes. These deferred tax assets are expected to be recovered over a 
period of 15 years corresponding to the life of the intangibles. 
Included within net deferred tax liabilities are deferred tax assets recognised of £293 million (2023: £0 million) in relation to tax credits 
brought forward within the Group’s Maltese treasury centre, recognised as a result of clarifying tax guidance issued by the tax authorities 
during FY24 and the resulting intention to utilise these brought forward tax credits against taxable income arising from long-term loans 
of a fixed term tenure, which were refinanced during the financial year. The period over which these deferred tax assets are utilised is 
sensitive to forecasting assumptions about future growth rates of the underlying business (which may be influenced by the future effects 
of climate change) and regulatory changes. The Group considers there is positive evidence that sufficient future taxable profits would still 
be available. Based on a range of forecast scenarios modelling sensitivities these deferred tax assets are expected to be utilised over a 
period of 5-10 years. Tax losses arising within the Maltese group in periods prior to the formation of tax fiscal units, are kept in abeyance 
and therefore unavailable for utilisation within the fiscal unit and no deferred tax asset has been recognised thereon, but amounts are 
included within unrecognised deferred tax. 
We have reviewed the recoverability of deferred tax assets in overseas territories in the light of forecast business performance. In 2024 we 
have recognised deferred tax assets of £3 million that were previously unrecognised (2023: recognised deferred tax assets of £6 million 
that were previously unrecognised) on the basis that it is more likely than not that these are recoverable. 
A deferred tax liability of £46 million (2023: £43 million) is recognised in respect of taxation expected to arise on the future distribution of 
unremitted earnings totalling £2.17 billion (2023: £2 billion). 
The temporary differences associated with investments in the Group's subsidiaries, associates and joint ventures for which a deferred tax 
liability has not been recognised in the periods presented, aggregate to £1,472 million (2023: £1,477 million) for which a deferred tax 
liability of £37 million (2023: £38 million) has not been recognised. No liability has been recognised because the Group is in a position to 
control the timing of the reversal of those temporary differences and it is probable that such differences will not reverse in the 
foreseeable future. 
 
 
Imperial Brands PLC | Annual Report and Accounts 2024
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CONSOLIDATED FINANCIAL STATEMENTS continued 
NOTES TO THE FINANCIAL STATEMENTS continued 
24. RETIREMENT BENEFIT SCHEMES 
The Group operates a number of retirement benefit schemes for its employees, including both defined benefit and defined contribution 
schemes. The Group's three principal schemes are defined benefit schemes and are operated by Imperial Tobacco Limited (ITL) in the UK, 
Reemtsma Cigarettenfabriken GmbH in Germany and ITG Brands in the USA; these schemes represent 66%, 16% and 7% of the Group's 
total defined benefit obligations (2023: 64%, 15% and 9%) and 0%, 41% and 11% of the current service cost (2023: 22%, 32% and 8%) 
respectively. 
Imperial Tobacco Pension Fund 
The UK scheme, the Imperial Tobacco Pension Fund ("ITPF"), was closed to future accrual on 30 September 2023. All active members are 
now enrolled into the defined contribution scheme as of 1 October 2023 alongside all new employees that have joined since 1 October 
2010. Former active members of the defined benefit section of the ITPF are now deferred members who are able to draw their pension in 
the same way as an existing deferred member and are in receipt of annual inflationary increases as existing deferred members. The 
impact of the closure to future accrual was reported in the 2023 consolidated income statement. A further cost of £5.6 million is reported 
in the 2024 consolidated income statement due to a legal ruling in the year which has become applicable to ITL. The ruling required some 
elements of the compensation paid in 2023 to be subject to income tax and national insurance which ITL agreed to cover for impacted 
members if such a ruling were made. The ITPF defined benefit obligation comprises 78% in respect of pensioners and dependants, 22% in 
respect of deferred members and has a weighted average maturity of 12 years. 
The ITPF operates under trust law and is managed and administered by the Trustees on behalf of the members in accordance with the 
terms of the Trust Deed and Rules and relevant legislation. The ITPF assets are held by the trust. 
The main risk for the company in respect of the ITPF is that additional contributions are required if the assets are not expected to be 
sufficient to pay for the benefits. The investment portfolio is subject to a range of risks typical of the asset classes held, such as liquidity to 
manage the Liability Driven Investment (LDI) portfolio, credit exposure within investment funds and exposure to the property market. The 
ITPF holds a buy-in policy with Standard Life as an asset; this covers around 61% of the pensioner defined benefit obligation. The buy-in 
eliminates investment return, longevity, inflation and funding risks in respect of those benefits covered. The ITPF also has access to a 
loan facility to provide short-term liquidity to support the LDI portfolio in the event of significant changes in government bond yields. 
The main uncertainties affecting the level of benefits payable under the ITPF are future inflation levels, as these impact increases to 
pensions, and the actual longevity of the membership. 
The contributions paid to the ITPF are set by the ITPF Scheme Actuary every three years. The Scheme Actuary is an external consultant, 
appointed by the Trustees. Principal factors that the Scheme Actuary will have regard to include the covenant offered by the company, 
the level of risk in the ITPF, the expected return on assets, the results of the funding assessment on the Technical Provisions basis and 
the expected cost of securing benefits if the ITPF were to be wound up. 
The latest valuation agreed at 31 March 2022 reported a 118% funding ratio on the Technical Provisions basis. ITL and the Trustee agreed to 
maintain the existing dynamic contribution schedule, which means ITL’s annual contributions will reduce or increase depending on the 
ITPF valuation going forward. The level of ITL's annual contribution to the ITPF was nil for the year to 31 March 2024, although £8.4 million 
was paid into an escrow account over this period. ITL does not expect to pay any contributions to the ITPF or the escrow account for the 
year to 31 March 2025. Further contributions were agreed to be paid by ITL in the event of a downgrade of the Group's credit rating to non-
investment grade by either Standard & Poor's or Moody's, if a funding deficit were to exist. In addition, a surety guarantee with a total 
value of £120 million and a parental guarantee from Imperial Brands PLC remains in place. In certain circumstances, surplus funds in the 
defined benefit section of the ITPF may be used to finance defined contribution section contributions on ITL's behalf with company 
contributions reduced accordingly.  
The IAS 19 measurement of the defined benefit obligation is sensitive to the assumptions made about future inflation as well as the 
assumptions made about life expectancy. It is also sensitive to the discount rate, which depends on market yields on sterling 
denominated AA corporate bonds. The main differences between the Technical Provisions and IAS 19 assumptions are a more prudent 
longevity assumption for Technical Provisions and a different approach to setting the discount rate. A consequence of the ITPF’s 
investment strategy, with a proportion of the assets invested in return-seeking assets, is that the difference between the market value of 
the assets and the IAS 19 defined benefit obligation may be relatively volatile. 
The ITPF has a pension surplus on the IAS 19 measure and, in line with IFRIC 14, recognition of the net asset on the fund is only 
appropriate where it can be recovered. The ITPF trust deed gives the company an ability to receive a refund of surplus assets assuming 
the full settlement of liabilities in the event of a wind-up. Furthermore, in the ordinary course of business the Trustee has no rights to 
unilaterally wind up the ITPF or otherwise augment the benefits due to the ITPF's members. Based on these circumstances, any net 
surplus in the ITPF is recognised in full. 
The Reemtsma Cigarettenfabriken Pension Plan 
The German scheme, the Reemtsma Cigarettenfabriken Pension Plan (RCPP), is primarily a career average pension plan, though a small 
group of members have final salary benefits. The RCPP defined benefit obligation comprises 52% in respect of pensioners and 
dependants, 23% in respect of deferred members and 25% in respect of active members and has a weighted average maturity of 16 years. 
The RCPP was closed to new members from 1 January 2020, but existing active members at that date continue to accrue benefits. 
The RCPP is unfunded and the company pays benefits as they arise. The RCPP obligations arise under a works council agreement and are 
subject to standard German legal requirements around such matters as the benefits to be provided to employees who leave service, and 
pension increases in payment. Over the next year Reemtsma Cigarettenfabriken GmbH expects to pay £24 million (2023: £24 million) in 
respect of benefits. 
 
The main uncertainties affecting the level of benefits payable under the RCPP are future inflation levels, as these impact increases to 
pensions, and the actual longevity of the membership. 
The IAS 19 measurement of the defined benefit obligation and the current service cost are sensitive to the assumptions made about the 
above variables, as well as the discount rate, which depends on market yields on euro denominated AA corporate bonds. 
ITG scheme 
The main US pension scheme, the ITG Scheme held by ITG Brands, is a defined benefit pension plan that is closed to new entrants. The 
ITG Scheme defined benefit obligation comprises 79% in respect of pensioners and dependants, 3% in respect of deferred members and 
18% in respect of active members and has a weighted average maturity of nine years. 
ITG Brands transacted a partial buy-out of some of the pensioner and dependant population during 2024. The buy-out resulted in a 2024 
income statement credit of £4.8 million 
The ITG Scheme is funded and benefits are paid from the ITG Scheme assets. Contributions to the plan are determined based on US 
regulatory requirements. ITG Brands made no contributions this year and is not expected to make any contributions in the next year. 
Annual benefits in payment are assumed not to increase from current levels. The main uncertainty affecting the level of benefits payable 
under the plan is the actual longevity of the membership. Other key uncertainties impacting the plan include investment risk and 
potential past service benefit changes from future union negotiations. 
The IAS 19 measurement of the defined benefit obligation and the service cost are sensitive to the assumptions made about the above 
variables, as well as the discount rate, which depends on market yields on US dollar denominated AA corporate bonds. 
Other plans 
Other plans of the Group include various pension plans, other post-employment and long-term employee benefit plans in several 
countries of operation. Some of the plans are funded, with assets backing the obligations held in separate legal vehicles such as trusts, 
whilst others are operated on an unfunded basis. The benefits provided, the approach to funding and the legal basis of the plans reflect 
their local territories. IAS 19 requires that the discount rate for calculating the defined benefit obligation and service cost is set according 
to the level of relevant market yields on corporate bonds where the market is considered "deep", or government bonds where it is not. 
For the year ended 30 September 2024 the Group included one new scheme in the IAS 19 position. 
In Ireland, the Company and Trustees agreed to offer a lump sum to deferred members of the plan which was completed in 2024. In the 
US, the Company also agreed a partial pensioner buy-out with our smaller defined benefit plan alongside the ITG Scheme and also agreed 
changes to our post retirement medical plan with the unionised population. 
 
 
Imperial Brands PLC | Annual Report and Accounts 2024
www.imperialbrandsplc.com
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CONSOLIDATED FINANCIAL STATEMENTS continued 
NOTES TO THE FINANCIAL STATEMENTS continued 
The results of the most recent available actuarial valuations for the various plans have been updated to 30 September 2024 in order to 
determine the amounts to be included in the Group's consolidated financial statements. The aggregate IAS 19 position is as follows: 
Defined benefit plans 
£ million 
 
 
2024 
 
 
2023 
DBO  
Assets  
Total  
DBO  
Assets  
Total  
At 1 October  
(3,370) 
2,977  
(393) 
(3,609) 
3,541  
(68) 
Consolidated income statement expense: 
  
  
  
 
 
 
Current service cost 
(18) 
– 
(18) 
(25) 
– 
(25) 
Settlements gains/(losses) 
109  
(107) 
2  
2  
(6) 
(4) 
Past service income 
12  
– 
12  
9  
– 
9  
Cost of termination benefits 
(2) 
– 
(2) 
(5) 
– 
(5) 
Net interest (expense)/income on net defined benefit 
(liability)/asset 
(171) 
160  
(11) 
(165) 
178  
13  
Administration costs paid from plan assets 
– 
(5) 
(5) 
– 
(5) 
(5) 
Cost recognised in the income statement 
  
  
(22) 
  
  
(17) 
Remeasurements: 
  
  
  
 
 
 
Actuarial gain/(loss) due to liability experience 
13  
– 
13  
(132) 
– 
(132) 
Actuarial (loss)/gain due to financial assumption 
changes 
(161) 
– 
(161) 
234  
– 
234  
Actuarial gain due to demographic assumption 
changes 
1  
– 
1  
– 
– 
– 
Return on plan assets excluding amounts included 
in net interest income/(expense) above 
– 
44  
44  
– 
(478) 
(478) 
Remeasurement effects recognised in other 
comprehensive income 
  
  
(103) 
  
  
(376) 
Cash: 
  
  
  
 
 
 
Employer contributions 
– 
55  
55  
– 
59  
59  
Benefits paid directly by the Company 
247  
(247) 
– 
265  
(265) 
– 
Net cash 
  
  
55  
  
  
59  
Changes to immaterial benefit plans categorised as 
an IAS 19 obligation recognised in the prior year 
(11) 
– 
(11) 
(8) 
– 
(8) 
Exchange movements 
64  
(33) 
31  
64  
(47) 
17  
Total other 
  
  
20  
  
  
9  
At 30 September 
(3,287) 
2,844  
(443) 
(3,370) 
2,977  
(393) 
Retirement benefit scheme costs charged to operating profit 
£ million 
2024 
2023 
Defined benefit expense in operating profit 
11  
30  
Defined contribution expense in operating profit 
23  
16  
Total retirement benefit scheme cost in operating profit 
34  
46  
Split as follows in the consolidated income statement: 
£ million 
2024 
2023 
Cost of sales 
12  
15  
Distribution, advertising and selling costs 
13  
20  
Administrative and other expenses 
9  
11  
Total retirement benefit scheme costs in operating profit 
34  
46  
Assets and liabilities recognised in the consolidated balance sheet 
£ million 
2024 
2023 
Retirement benefit assets 
376  
414  
Retirement benefit liabilities 
(819) 
(807) 
Net retirement benefit liability 
(443) 
(393) 
 
Key figures and assumptions used for major plans 
 
 
 
2024 
  
  
2023 
£ million unless otherwise indicated 
ITPF  
RCPP  
ITG Scheme 
ITPF  
RCPP  
ITG Scheme 
Defined benefit obligation (DBO) 
2,157  
524  
235  
2,142  
496  
311  
Fair value of scheme assets  
(2,459) 
– 
(264) 
(2,481) 
– 
(337) 
Net defined benefit (asset)/liability 
(302) 
524  
(29) 
(339) 
496  
(26) 
Current service cost 
– 
7  
2  
6  
8  
2  
Employer contributions 
– 
23  
– 
– 
23  
– 
Principal actuarial assumptions used (% per annum) 
  
  
  
 
 
 
Discount rate 
5.1  
3.4  
4.8  
5.6  
4.2  
5.7  
Future salary increases 
n/a 
3.1  
n/a 
n/a 
3.5  
n/a 
Future pension increases 
3.2  
2.0  
n/a 
3.4  
2.4  
n/a 
Inflation 
3.1  
2.0  
2.3  
3.4  
2.4  
2.3  
 
 
 
 
 
 
 
2024 
 
 
ITPF 
 
RCPP 
 
ITG Scheme 
  
Male  
Female  
Male  
Female  
Male  
Female  
Life expectancy at age 65 years: 
  
  
  
  
  
  
Member currently aged 65 
21.2  
22.6  
20.9  
24.3  
19.8  
21.9  
Member currently aged 50 
22.0  
23.9  
22.9  
25.9  
21.0  
23.0  
 
 
 
  
  
  
  
2023 
 
 
ITPF 
 
RCPP 
 
ITG Scheme 
  
Male  
Female  
Male  
Female  
Male  
Female  
Life expectancy at age 65 years: 
 
 
 
 
 
 
Member currently aged 65 
21.2  
22.5  
20.8  
24.2  
19.7  
21.7  
Member currently aged 50 
21.9  
23.8  
22.8  
25.8  
20.8  
22.8  
Assumptions regarding future mortality experience are set based on advice that uses published statistics and experience in each 
territory. In particular for the ITPF, SAPS S3 (2023: SAPS S3) tables are used with various adjustments for different groups of members, 
reflecting observed experience. The largest group of members uses the SAPS S3 All Pensioner Male Amounts Middle table with a 105% 
multiplier. An allowance for improvements in longevity is made using the 2021 (2023: 2021) CMI improvement rates with a long-term 
trend of 1.25% per annum. 
Sensitivity analysis for key assumptions at the end of the year 
Sensitivity analysis is illustrative only and is provided to demonstrate the degree of sensitivity of results to key assumptions. Generally, 
estimates are made by re-performing calculations with one assumption modified and all others held constant. 
% increase in DBO 
 
 
2024 
 
 
2023 
ITPF  
RCPP  
ITG Scheme 
ITPF 
RCPP 
ITG Scheme 
Discount rate: 0.5% decrease 
5.7  
8.1  
4.9  
5.6  
8.1  
4.5  
Rate of inflation: 0.5% decrease 
(4.3) 
(5.6) 
n/a 
(4.2) 
(5.7) 
n/a 
One-year increase in longevity for a member currently age 
65, corresponding changes at other ages 
3.6  
4.1  
4.2  
3.5  
4.2  
4.4  
The sensitivity to the inflation assumption change includes corresponding changes to the future salary increases and future pension 
increases assumptions, but is assumed to be independent of any change to discount rate. 
We estimate that a 0.5% decrease in the discount rate at the start of the year would have increased the consolidated income statement 
pension expense by approximately £8 million (2023: £12 million). 
 
 
Imperial Brands PLC | Annual Report and Accounts 2024
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CONSOLIDATED FINANCIAL STATEMENTS continued 
NOTES TO THE FINANCIAL STATEMENTS continued 
An approximate split of the major categories of ITPF scheme assets is as follows: 
 
 
2024 
 
2023 
£ million unless otherwise indicated 
Fair value 
Percentage of  
ITPF scheme 
assets  
Fair value 
Percentage of  
ITPF scheme 
assets 
Bonds - index linked government / LDI funds 
487  
19.8  
351  
14.1  
Property including ground leases 
446  
18.1  
488  
19.7  
Secured finance and private debt funds 
463  
18.8  
620  
25.0  
Insurance contract (buy-in policy) 
1,035  
42.1  
1,044  
42.1  
Other - including cash and short-term loan drawings 
28 
1.1 
(22) 
(0.9) 
  
2,459  
100.0  
2,481  
100.0  
The primary investment objective is to invest the ITPF's assets in an appropriate and secure manner such that members' benefit 
entitlements can be paid as they fall due.  
The majority of the assets are non-quoted. The ITPF holds £nil of self-invested assets (2023: £nil). 
An approximate split of the major categories of ITG Scheme assets is as follows: 
 
 
2024 
 
2023 
£ million unless otherwise indicated 
Fair value 
Percentage of  
ITG Scheme 
assets  
Fair value 
Percentage of  
ITG Scheme 
assets  
Bonds - government, corporate and other 
122  
46.2 
203  
60.2  
Other - including derivatives, commodities and cash 
142  
53.8  
134  
39.8  
  
264  
100.0  
337  
100.0  
The majority of the assets are non-quoted. 
25. PROVISIONS 
 
 
 
 
2024  
£ million 
  
Restructuring  
Employment 
related claims 
  
Other  
Total  
At 1 October 2023 
180  
144  
90  
414  
Additional provisions charged to the consolidated income statement 
– 
14  
34  
48  
Amounts used 
(46) 
(36) 
(22) 
(104) 
Unused amounts reversed 
– 
(3) 
(30) 
(33) 
Exchange movements 
(4) 
(7) 
(3) 
(14) 
At 30 September 2024 
130  
112  
69  
311  
Analysed as: 
£ million 
2024 
2023 
Current 
89  
148  
Non-current 
222  
266  
  
311  
414  
Restructuring provisions relate mainly to the 2021 Strategic Review Programme and Cost Optimisation programmes (see note 6).  
The restructuring provision is split between the 2021 Strategic Review Programme of £63 million (2023: £88 million) and other 
programmes of £67 million (2023: £92 million). 
Employment-related claims provisions include £23 million (2023: £31 million) relating to local employment requirements including 
holiday pay and £25 million (2023: £28 million) of distribution requirements relating to employment and duty. An amount of £64 million 
(2023: £85 million) has been provided for employment-related claims arising from a number of legacy legal disputes. Although the 
Company continues to appeal a number of these claims, in the current year the Group has resolved to engage with certain counterparties 
where a valid claim has been established. There are uncertainties relating to the estimation and quantification of this provision and 
amounts may change in the future, but this provision is expected to be utilised within the next two years. 
Other provisions include £29 million (2023: £38 million) relating to various local tax or duty requirements, £8 million (2023: £9 million) of 
market exit provisions and £12 million for factory closure provisions (2023: £30 million). 
The provisions are spread throughout the Group and payment will be dependent on local statutory requirements.  
Most of the provisions will also be utilised within the next two years, though certain employee-related and restructuring provisions may 
be required to be held for a period of up to 10 years where they relate to requirements to provide benefits for defined periods of time after 
an employee leaves employment. 
 
26. SHARE CAPITAL  
 
2024 
2023 
 
Ordinary shares 10p each 
Ordinary shares 10p each 
  
Number 
£ million 
Number 
£ million 
Authorised, issued and fully paid: 
  
  
 
 
1 October 
968,590,194  
97  
1,020,697,237  
103  
Shares cancelled 
(54,087,312) 
(6) 
(52,107,043) 
(6) 
30 September 
914,502,882  
91  
968,590,194  
97  
On 5 October 2023, the Board approved a £1,100 million share buyback programme in order to return capital to shareholders. The first 
tranche purchased 30,317,505 shares for a cost of £550 million. Upon completion of the purchase, these shares were cancelled and 
transferred to the capital redemption reserve. For the second tranche of the programme, the Group has entered into an irrevocable and 
non-discretionary arrangement to buy back shares up to £550 million. The second tranche commenced on 11 March 2024 and in the 
period to 30 September 2024 54,087,312 shares have been bought back and cancelled at a cost of £1,020 million. The stamp duty and other 
tax costs were £12 million and the fees charged for the share repurchase were £1 million. Upon completion of the purchase, these shares 
were cancelled and transferred to the capital redemption reserve. As at 30 September 2024, the Group has recognised a liability of £90 
million for the remaining shares to be purchased. 
For the year ended 30 September 2024 the amounts recognised in the share premium and capital redemption reserves were £5,833 
million (2023: £5,833 million) and £16 million (2023: £10 million) respectively. 
27. SHARE SCHEMES 
The Group operates four types of share-based incentive programmes, designed to incentivise staff and to encourage them to build a stake 
in the Group. 
Share Matching Scheme 
Awards are made to eligible employees who are invited to invest a proportion of their eligible bonus in shares for a period of three years, 
after which matching shares are awarded on a 1:1 ratio, plus dividend equivalents. 
Long-Term Incentive Plan (LTIP) 
Awards of shares under the LTIP are made to the Executive Directors and senior executives at the discretion of the Remuneration 
Committee. They vest three years after grant and are subject to performance criteria. Dividend equivalents accrue on vested shares. 
Sharesave Plan 
Options are granted to eligible employees who participate in a designated savings scheme for a three-year period. 
Discretionary Share Awards Plan (DSAP) 
Under the DSAP, one-off conditional awards are made to individuals to recognise exceptional contributions within the business. Awards, 
which are not subject to performance conditions and under which vested shares do not attract dividend roll-up, will normally vest on the 
third anniversary of the date of grant subject to the participant’s continued employment. The limit of an award under the DSAP is capped 
at 25% of the participant’s salary at the date of grant. Shares used to settle awards under the DSAP will be market purchased. 
Further details of the schemes including additional criteria applying to Directors and some senior executives are set out in the Directors' 
Remuneration Report. 
 
 
Imperial Brands PLC | Annual Report and Accounts 2024
www.imperialbrandsplc.com
192
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CONSOLIDATED FINANCIAL STATEMENTS continued 
NOTES TO THE FINANCIAL STATEMENTS continued 
Analysis of charge to the consolidated income statement 
£ million 
2024 
2023 
Share Matching Scheme 
2  
2  
Long-Term Incentive Plan 
28  
27  
Sharesave Plan 
1  
1  
Discretionary Share Awards Plan 
1  
1  
  
32  
31  
The awards are predominantly equity settled. The balance sheet liability in respect of cash-settled schemes at 30 September 2024 was 
£3.5 million (2023: £3.4 million). 
Reconciliation of movements in awards/options 
 
 
 
 
 
2024 
Thousands of shares unless otherwise indicated 
Share 
Matching 
Scheme 
awards 
LTIP 
awards 
Sharesave 
options 
DSAP 
awards 
Sharesave 
weighted 
average 
exercise 
price £ 
Outstanding at 1 October 2023 
453  
8,502  
1,686  
173  
13.72  
Granted  
172  
4,341  
445  
73  
15.96  
Cancelled/forfeited/lapsed 
(20) 
(1,608) 
(138) 
(11) 
13.61  
Exercised 
(234) 
(2,670) 
(453) 
(24) 
13.10  
Outstanding at 30 September 2024 
371  
8,565  
1,540  
211  
14.78  
Exercisable at 30 September 2024 
– 
– 
42  
– 
13.09  
 
 
 
 
 
 
2023 
Thousands of shares unless otherwise indicated 
Share 
Matching 
Scheme 
awards 
LTIP 
awards 
Sharesave 
options 
DSAP 
awards 
Sharesave 
weighted 
average 
exercise 
price £ 
Outstanding at 1 October 2022 
486  
8,120  
1,934  
120  
13.21  
Granted  
161  
3,853  
862  
67  
13.24  
Cancelled/forfeited/lapsed 
(18) 
(2,402) 
(90) 
(11) 
12.63  
Exercised 
(176) 
(1,069) 
(1,020) 
(3) 
12.38  
Outstanding at 30 September 2023 
453  
8,502  
1,686  
173  
13.72  
Exercisable at 30 September 2023 
– 
– 
264  
– 
12.37  
The weighted average Imperial Brands PLC share price at the date of exercise of awards and options was £20.06 (2023: £18.28). The 
weighted average fair value of Sharesave options granted during the year was £3.40 (2023: £3.26). 
 
Summary of awards/options outstanding at 30 September 2024 
Thousands of shares unless otherwise indicated 
Number of  
awards/options  
outstanding  
Vesting  
period  
remaining  
in months  
Exercise price  
of options  
outstanding £  
Share Matching Scheme 
  
  
  
2022 
128  
5  
n/a 
2023 
122  
17  
n/a 
2024 
121  
29  
n/a 
Total awards outstanding 
371  
  
  
  
  
  
Long-Term Incentive Plan 
  
  
  
2022 
2,313  
5  
n/a 
2023 
2,675  
17  
n/a 
2024 
3,577  
29  
n/a 
Total awards outstanding 
8,565  
  
  
 
  
  
  
Sharesave Plan 
  
  
  
2021 
42  
– 
13.09  
2022 
244  
10  
14.56  
2023 
815  
22  
14.29  
2024 
439  
34  
15.96  
Total options outstanding 
1,540  
  
  
 
  
  
  
Discretionary Share Awards Plan 
  
  
  
2022 
74  
5  
n/a 
2023 
65  
18  
n/a 
2024 
72  
29  
n/a 
Total options outstanding 
211  
  
  
The vesting period is the period between the grant of awards or options and the earliest date on which they are exercisable. The vesting 
period remaining and the exercise price of options outstanding are weighted averages. Participants in the Sharesave Plan have six 
months from the maturity date to exercise their options. Participants in the LTIP generally have seven years from the end of the vesting 
period to exercise their options. The exercise price of the options is fixed over the life of each option. 
Pricing 
For the purposes of valuing options to calculate the share-based payment charge, the Black-Scholes option pricing model has been used 
for the Share Matching Scheme, Sharesave Plan, Discretionary Share Awards Plan and one Long-Term Incentive Plan with no market 
conditions. A summary of the assumptions used in the Black-Scholes model for 2024 and 2023 is as follows: 
 
 
 
2024 
  
Share  
Matching  
Scheme 
Sharesave  
DSAP 
Risk-free interest rate % 
4.2  
4.3  
4.2  
Volatility (based on 3-year history) % 
25.0  
24.1  
25.0  
Expected lives of options granted years 
3.0  
3.0  
3.0  
Dividend yield % 
7.6  
7.6  
7.6  
Fair value £ 
14.56  
3.40  
14.55  
Share price used to determine exercise price £ 
18.31  
19.80  
18.31  
Exercise price £ 
n/a 
15.96  
n/a 
 
 
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CONSOLIDATED FINANCIAL STATEMENTS continued 
NOTES TO THE FINANCIAL STATEMENTS continued 
 
 
 
2023 
  
Share  
Matching  
Scheme 
Sharesave  
DSAP 
Risk-free interest rate % 
4.0  
4.4  
4.1  
Volatility (based on 3-year history) % 
33.1  
27.7  
33.2  
Expected lives of options granted years 
3.0  
3.0  
3.0  
Dividend yield % 
8.2  
8.2  
8.2  
Fair value £ 
16.04  
3.30  
14.72  
Share price used to determine exercise price £ 
20.53  
17.88  
18.84  
Exercise price £ 
n/a 
14.29  
n/a 
Market conditions were incorporated into the Monte Carlo method used in determining the fair value of LTIP awards at grant date. 
Assumptions in 2024 and 2023 are given in the following table: 
% 
2024 
2023 
Future Imperial Brands share price volatility 
18.1  
23.3  
Future Imperial Brands dividend yield 
– 
– 
Share price volatility of the tobacco and alcohol comparator group 
15.4-23.1 
15.9-63.5 
Correlation between Imperial Tobacco and the alcohol and tobacco comparator group 
18.9  
21.4  
Employee Share Ownership Trusts 
The Imperial Tobacco Group PLC Employee and Executive Benefit Trust and the Imperial Tobacco Group PLC 2001 Employee Benefit Trust 
(the Trusts) have been established to acquire ordinary shares in the Company to satisfy rights to shares arising on the exercise and 
vesting of options and awards. The purchase of shares by the Trusts has been financed by a gift of £19.2 million and an interest free loan 
of £147.5 million. In addition the Group has gifted treasury shares to the Trusts. None of the Trusts' shares has been allocated to 
employees or Executive Directors as at 30 September 2024. All finance costs and administration expenses connected with the Trusts are 
charged to the consolidated income statement as they accrue. The Trusts have waived their rights to dividends and the shares held by 
the Trusts are excluded from the calculation of basic earnings per share. 
Shares held by Employee Share Ownership Trusts 
Millions of shares  
2024 
2023 
At 1 October 
1.6  
3.7  
Gift of shares from Treasury 
2.0  
– 
Distribution of shares held by Employee Share Ownership Trusts 
(3.3) 
(2.1) 
At 30 September 
0.3  
1.6  
The shares in the Trusts are accounted for on a first in first out basis and comprise nil shares acquired in the open market (2023: nil) and 
0.3 million (2023: 1.6 million) treasury shares gifted to the Trusts by the Group. 2.0 million shares (2023: no shares) were gifted to the Trusts 
in the financial year 2024. 
28. TREASURY SHARES 
Subject to authorisation by special resolution, the Group may purchase its own shares in accordance with the Companies Act. Any shares 
which have been bought back may be held as treasury shares or, if not so held, must be cancelled immediately upon completion of the 
purchase, thereby reducing the amount of Group’s issued share capital. Shares held in treasury do not qualify for dividends. Shares 
purchased under the share buyback programme initiated on 5 October 2023 were cancelled immediately on completion of the purchase. 
During the financial year 2.0 million shares were gifted to Employee Share Ownership Trusts (2023: no movements). 
 
  
2024 
  
2023 
£ million unless otherwise indicated 
Millions of 
shares 
(number) 
Value 
£ 
Millions of  
shares  
(number) 
Value 
£ 
At 1 October 
70.3  
2,183  
70.3  
2,183  
Gifted to Employee Share Ownership Trusts 
(2.0) 
– 
– 
– 
At 30 September 
68.3  
2,183  
70.3  
2,183  
Percentage of issued share capital 
7.5  
n/a 
7.3  
n/a 
 
 
 
29. COMMITMENTS 
Capital commitments 
£ million 
2024 
2023 
Contracted but not provided for: 
  
 
Property, plant and equipment and software 
207  
97  
30. CONTINGENT LIABILITIES 
The following summary includes updates to matters that have developed since the 2023 Annual Report and Accounts. 
USA state settlement agreements 
In November 1998, the major United States cigarette manufacturers, including Reynolds and Philip Morris, entered into the Master 
Settlement Agreement (“MSA”) with 52 US states and territories and possessions. These cigarette manufacturers previously settled four 
other cases, brought by Mississippi, Florida, Texas and Minnesota, by separate agreements with each state (collectively with the MSA, the 
“State Settlement Agreements”, with Mississippi, Florida, Texas and Minnesota known collectively as the “Previously Settled States”). ITG 
Brands (ITGB) is a party to the MSA and to the Mississippi, Minnesota, and Texas State Settlement Agreements.  
In connection with its 12 June 2015 acquisition of four cigarette brands (Winston, Salem, Kool and Maverick, referred to as the “Acquired 
Brands”) from Reynolds and Lorillard, ITGB has been involved in litigation and other disputes with the Previously Settled States, Philip 
Morris, and Reynolds in their state courts. 
Delaware 
ITGB is involved in litigation with Reynolds in the Delaware court that has jurisdiction over disputes under the Asset Purchase Agreement 
(APA) for the Acquired Brands. The current case in progress involves Reynolds’ claim to indemnity for Florida settlement payments. The 
issue in this case is whether ITGB has satisfied its obligations to use “reasonable best efforts” to join the settlement with Florida under the 
APA and whether regardless of that “reasonable best efforts” requirement ITGB is required to indemnify Reynolds for amounts the Florida 
Court has required Reynolds to pay.  
On 30 September 2022, the trial court granted summary judgment to Reynolds and denied summary judgment to ITGB. It held that the 
Florida court’s determination that ITGB did not assume payments under the Florida settlement unless it agreed to do so was not binding 
on the Delaware courts under principles of issue preclusion. It further held that as a matter of law the contract provisions were 
unambiguous and no evidence was required, and that ITGB had assumed and was required to indemnify Reynolds for Florida settlement 
payments. The Court did not determine the amount of Reynolds’ damages but left that question open for further proceedings.  
On 2 October 2023 the Court issued an initial order on damages. The court rejected ITGB’s claim that no damages could be assessed but 
declined to decide the amount of damages and other issues until after a trial. A trial was held on 8-9 July 2024 and a decision is now 
pending. After trial court proceedings on damages are completed, ITGB will have the right to appeal (including from the court’s earlier 
determinations) to the Delaware Supreme Court. 
Reynolds’ claim for indemnification in Delaware is limited at most to the amounts it has been required to pay under the Florida 
determination described above, plus interest and attorney’s fees. ITGB continues to deny that indemnity is appropriate and intends to 
appeal that determination. ITGB further contends that Reynolds’ damages should be substantially reduced by the amount by which 
Reynolds’ settlement payments have been reduced through operation of the “profit adjustment” by reason of ITGB not becoming a party to 
the Florida settlement as well as by reason of Reynolds’ and third-parties’ conduct. On 31 October 2023 Philip Morris USA moved to 
intervene in the damages determination on the theory that any profit adjustment gain belongs to Philip Morris, not ITGB or Reynolds. On 1 
April 2024 the court denied intervention.  
Amounts at issue range up to US$ 250 million through 2023, plus future payments of up to US$ 27 million annually going forward plus 
interest of approximately US$ 68 million and attorney fees. Based on the current facts and circumstances it is currently unclear as to 
what level of damages will become payable in this case.  
MSA Previously Settled States Reduction 
The MSA contains a downward adjustment, called the Previously Settled States Reduction, which reduces aggregate payments made by 
Philip Morris, Reynolds, and ITGB by a specified percentage each year. The State of California, later joined by the remainder of the MSA 
states and by Philip Morris, challenged the application of that Reduction to ITGB for every year from 2016 forward, claiming that it cannot 
apply to ITGB since it is not making settlement payments to Florida, Minnesota, or Texas under their settlements. The Independent 
Auditor to the MSA, which initially addresses disputes related to payments, has rejected that challenge every year. It is possible that one 
of the parties making the challenge may seek to arbitrate the claim under the MSA. The PSS Reduction provides annual MSA payment 
reductions of c.US$ 65 million. 
Overall summary of liability position associated with USA state settlement agreements 
The Group’s legal advice is that it has a strong position on pending claims related to the Acquired Brands and the Group therefore 
considers that no provision is required for these matters. 
Imperial Brands PLC | Annual Report and Accounts 2024
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CONSOLIDATED FINANCIAL STATEMENTS continued 
NOTES TO THE FINANCIAL STATEMENTS continued 
Product liability investigations 
The Group is currently involved in a number of legal cases in which claimants are seeking damages for alleged smoking and health 
related effects. In the opinion of the Group’s lawyers, the Group has meritorious defences to these actions, all of which are being 
vigorously contested. Although it is not possible to predict the outcome of the pending litigation, the Directors believe that the pending 
actions will not have a material adverse effect upon the results of the operations, cash flow or financial condition of the Group. This 
assessment of the probability of economic outflows at the year-end is a judgement which has been taken by management. Consequently, 
the Group has not provided for any amounts in respect of these cases in the financial statements. There have been no material updates to 
matters in any product liability investigations in the period since the 2023 Annual Report and Accounts. 
Competition authority investigations 
Spain 
On 12 April 2019 the Spanish National Commission on Markets and Competition (CNMC) announced penalties against Philip Morris Spain, 
Altadis, JT International Iberia and Logista. Altadis and Logista received fines of €11.4 million and €20.9 million, respectively, from the 
CNMC. According to the decision, Altadis and Logista are alleged to have infringed competition law by participating in an exchange of 
sales volume data between 2008 and February 2017. The CNMC considers that this conduct had the effect of restricting competition in the 
Spanish tobacco market. Both companies believe that the arguments made by the CNMC that define this conduct as anti-competitive are 
flawed. In June 2019, both Altadis and Logista commenced appeals to the CNMC’s decision, and the fines imposed in the Spanish High 
Court where they believe they will be successful, a decision supported by external legal counsel. In September 2019 Altadis and, 
separately, Logista arranged bank guarantees for the full amount of the fines with the result that payment of the fines had been 
suspended pending the outcome of the appeals. Therefore, provision for these amounts is not considered appropriate.  
In both the Altadis and Logista appeals, the parties have concluded their submissions to the Court and a judgment is awaited in 2024/2025 
In parallel to the main proceedings against the CNMC decision, on 28 February 2023, the Supreme Court annulled the unannounced 
inspection carried out by the CNMC officials on Altadis' premises in February 2017 for lack of consent by Altadis. Therefore, all the 
documents and evidence seized by the CNMC during Altadis' inspection have to be returned to the company and should be struck out 
from the CNMC decision. It remains to be seen the impact of this Court decision on the main proceedings. 
Other litigation 
US Helms-Burton litigation 
Imperial Brands PLC has been named as a defendant in a civil action in federal court in Miami, Florida under Title III of the Cuban Liberty 
and Democratic Solidarity Act of 1996 (“Helms-Burton”) filed on 6 August 2020. Title III provides United States nationals with a cause of 
action and a claim for treble damages against persons who have “trafficked” in property expropriated by the Cuban government. Although 
the filed claim is for unquantified damages, we understand the claim could potentially reach approximately US$ 365 million, based on the 
claimants’ claim to own 90% of the property, which they value at US$ 135 million (and then treble based on the claimants’ interpretation of 
the legislation). The claim is based on allegations that Imperial, through Corporación Habanos S.A. (a joint venture between one of 
Imperial’s now former subsidiaries and the Cuban government), has “trafficked” in a factory in Havana, Cuba that the Cuban government 
confiscated from the claimants’ ancestor in the early 1960s, by using the factory to manufacture, market, sell, and distribute 
Habanos cigars.  
At the time the claim was filed against Imperial and up until the conclusion of the Brexit “transition period” on 31 December 2020, Imperial 
was subject to an EU law known as the EU Blocking Statute (Regulation (EC) No. 2271/96), which conflicts with Helms-Burton, protected 
Imperial against the impact of Title III, and impacted how Imperial might respond to the threatened litigation. The EU Blocking Statute 
has been transposed into domestic law with only minimal changes. Accordingly, on 10 January 2021, Imperial submitted an application to 
the UK Department for International Trade for authorisation from the Secretary of State for International Trade to defend the action or, at 
a minimum, to file and litigate a motion to dismiss the action and this was granted on 8 February 2021.  
Following a lengthy motion to dismiss proceedings, on 28 November 2023, a magistrate issued a recommended ruling, and recommended 
dismissal of the case in its entirety as against Imperial on three separate grounds. On 8 April 2024, the judge adopted the magistrate’s 
recommendation that the case be dismissed for lack of personal jurisdiction and entered an order dismissing and closing the case.  
The Claimants filed an appeal against the judge’s dismissal of the claim on 7 May 2024. The claimants’ appeal submissions were filed on 
16 August 2024 and the Group response was submitted on 16 October 2024. The appellate court has not scheduled a hearing in the appeal, 
however it is likely that a hearing will be held in spring 2025. A decision on the appeal will follow the hearing. No provision has been made 
for potential liabilities related to this claim. 
UK 
In June 2020, the Group responded to a claimant law firm’s allegation of human rights issues in the Malawian tobacco supply chain, 
which included allegations relating to child and forced labour. In December 2020, a claim was filed in the English High Court against 
Imperial Brands plc, Imperial Tobacco Limited and four of its subsidiaries (the Imperial Defendants) and two entities in the British 
American Tobacco (the BAT Defendants) group by a group of Malawian tobacco farm workers. The Imperial Defendants have 
acknowledged service and confirmed to the claimants that they intend to defend the claim in full.  
The Imperial Defendants have not yet been required to file their defence. The deadline for the Imperial and BAT Defendants to do so has 
been postponed pending other case management actions and will be determined at a subsequent case management hearing after the 
completion of a matching exercise (which will seek to establish whether the claimants worked for farmers who grew tobacco purchased 
by either Defendant group). That hearing is not likely to take place before 2025. The claim is unquantified and given the early stage of the 
litigation a provision would not be appropriate. 
 
31. NET DEBT 
The movements in cash and cash equivalents, borrowings, and derivative financial instruments in the year were as follows: 
£ million 
Current  
borrowings  
Lease 
liabilities 
Non-current  
borrowings  
Derivative  
financial  
instruments  
Liabilities 
from financing 
activities 
Cash  
and cash  
equivalents  
Total  
At 1 October 2023 
(1,499) 
(349) 
(7,882) 
(53) 
(9,783) 
1,345  
(8,438) 
Reallocation of current borrowings from non-
current borrowings 
(1,673) 
– 
1,673  
– 
– 
– 
– 
Cash flow 
1,760  
107  
(1,660) 
34  
241  
(203) 
38  
Change in accrued interest 
37  
(14) 
(21) 
12  
14  
– 
14  
Change in fair values  
– 
– 
– 
(119) 
(119) 
– 
(119) 
New leases, terminations and modifications 
– 
(144) 
– 
– 
(144) 
– 
(144) 
Exchange movements 
184  
14  
384  
(209) 
373  
(64) 
309  
At 30 September 2024 
(1,191) 
(386) 
(7,506) 
(335) 
(9,418) 
1,078  
(8,340) 
 
£ million 
Current  
borrowings  
Lease 
liabilities 
Non-current  
borrowings  
Derivative  
financial  
instruments  
Liabilities 
from financing 
activities 
Cash  
and cash  
equivalents  
Total  
At 1 October 2022 
(1,011) 
(248) 
(8,996) 
(87) 
(10,342) 
1,850  
(8,492) 
Reallocation of current borrowings from non-
current borrowings 
(1,536) 
– 
1,536  
– 
– 
– 
– 
Cash flow 
891  
92  
(835) 
64  
212  
(349) 
(137) 
Change in accrued interest 
2  
(10) 
(24) 
1  
(31) 
– 
(31) 
Change in fair values  
– 
– 
– 
139  
139  
– 
139  
New leases, terminations and modifications 
– 
(106) 
– 
– 
(106) 
– 
(106) 
Acquisitions 
– 
(84) 
– 
– 
(84) 
– 
(84) 
Exchange movements 
155  
7  
437  
(170) 
429  
(156) 
273  
At 30 September 2023 
(1,499) 
(349) 
(7,882) 
(53) 
(9,783) 
1,345  
(8,438) 
Average reported net debt during the year was £10,037 million (2023: £10,072 million). 
Analysis by denomination currency 
£ million 
 
 
 
 
2024 
GBP 
EUR 
USD 
Other 
Total  
Cash and cash equivalents 
356  
179  
129  
414  
1,078  
Total borrowings 
(1,014) 
(3,383) 
(4,291) 
(9) 
(8,697) 
  
(658) 
(3,204) 
(4,162) 
405  
(7,619) 
Effect of cross-currency swaps 
1,022  
(5,532) 
4,292  
– 
(218) 
  
364  
(8,736) 
130  
405  
(7,837) 
Lease liabilities 
(39) 
(265) 
(47) 
(35) 
(386) 
Derivative financial instruments 
  
  
  
  
(117) 
Net debt 
  
  
  
  
(8,340) 
 
 
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CONSOLIDATED FINANCIAL STATEMENTS continued 
NOTES TO THE FINANCIAL STATEMENTS continued 
£ million 
 
 
 
 
2023 
GBP 
EUR 
USD 
Other 
Total  
Cash and cash equivalents 
177  
405  
324  
439  
1,345  
Total borrowings 
(1,631) 
(3,417) 
(4,319) 
(14) 
(9,381) 
  
(1,454) 
(3,012) 
(3,995) 
425  
(8,036) 
Effect of cross-currency swaps 
1,576  
(6,016) 
4,323  
– 
(117) 
 
122  
(9,028) 
328  
425  
(8,153) 
Lease liabilities 
(43) 
(247) 
(26) 
(33) 
(349) 
Derivative financial instruments 
  
  
  
  
64  
Net debt 
  
  
  
  
(8,438) 
32. RECONCILIATION OF CASH FLOW TO MOVEMENT IN NET DEBT 
£ million 
2024 
2023 
Decrease in cash and cash equivalents 
(203) 
(349) 
Cash flows relating to derivative financial instruments 
34  
64  
Repayment of lease liabilities 
107  
92  
Increase in borrowings 
(3,848) 
(1,462) 
Repayment of borrowings 
3,948  
1,518  
Change in net debt resulting from cash flows 
38  
(137) 
Other non-cash movements including revaluation of derivative financial instruments 
(105) 
108  
Lease liabilities 
(144) 
(190) 
Exchange movements 
309  
273  
Movement in net debt during the year 
98  
54  
Opening net debt 
(8,438) 
(8,492) 
Closing net debt 
(8,340) 
(8,438) 
The increase in borrowings and repayment of borrowings reflect the cash flow movements relating to borrowings outstanding at the start 
and at the end of each financial year; cash flows relating to short-term borrowings drawn down and repaid within the year are not 
included in this analysis. 
33. NON-CONTROLLING INTERESTS 
Material non-controlling interests 
Detailed below is the summarised financial information of Logista, being a subsidiary where the non-controlling interest of 49.99% is 
considered material to the Group. 
Summarised balance sheet 
at 30 September 
Euro million 
2024 
2023 
Current assets 
6,290  
6,246  
Current liabilities 
(6,990) 
(6,983) 
Current net liabilities 
(700) 
(737) 
Non-current assets 
1,790  
1,816  
Non-current liabilities 
(449) 
(482) 
Non-current net assets 
1,341  
1,334  
Net assets 
641  
597  
Summarised statement of comprehensive income 
for the year ended 30 September 
Euro million 
2024 
2023 
Revenue 
12,986  
12,428  
Profit for the year 
308  
274  
Other comprehensive income 
– 
3  
Total comprehensive income 
308  
277  
 
 
 
Summarised cash flow statement 
for the year ended 30 September 
Euro million 
2024 
2023 
Cash flows from operating activities 
397  
308  
Cash flows from investing activities 
(51) 
(83) 
Cash flows from financing activities 
(370) 
(250) 
Net decrease in cash and cash equivalents 
(24) 
(25) 
34. POST BALANCE SHEET EVENTS 
Share buybacks 
On 5 October 2023 Imperial Brands PLC (‘the Company’) announced a share buyback programme to repurchase up to £1.1 billion of shares. 
This programme completed on 29 October 2024 with the Company having repurchased 4,010,463 million shares for a total consideration 
of £90 million in the period from 1 October 2024 to 29 October 2024. 
On 8 October 2024 Imperial Brands PLC ("the Company") announced the start of a new ongoing share buyback programme, to initially 
repurchase up to £1.25 billion of shares in the period to 29 October 2025. On 30 October 2024, in order to execute the first tranche of this 
buyback, the Company announced it had had entered into an irrevocable and non-discretionary arrangement with its broker Morgan 
Stanley & Co. International Plc to buy back up to £625 million of its shares commencing from 30 October 2024 and expected to end no 
later than 29 April 2025.  
35. RELATED UNDERTAKINGS 
In accordance with Section 409 of the Companies Act 2006 a full list of subsidiaries, partnerships, associates, and joint ventures, the 
principal activity, the full registered address and the effective percentage of equity owned by Imperial Brands PLC, as at 30 September 
2024, are provided in the entity financial statements of Imperial Brands PLC. There are no material related parties other than Group 
companies. 
 
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SUPPLEMENTARY INFORMATION 
ALTERNATIVE PERFORMANCE MEASURES 
Use of alternative performance measures 
Management believes that non-GAAP or alternative performance measures provide an important comparison of business performance 
and reflect the way in which the business is controlled. The alternative performance measures seek to remove the distorting effects of a 
number of significant gains or losses arising from transactions which are not directly related to the ongoing underlying performance of 
the business and may be non-recurring events or not directly within the control of management. 
Accordingly, alternative performance measures exclude, where applicable, amortisation and impairment of acquired intangibles, 
profit/loss on disposal of subsidiaries, Russia, Ukraine and associated market costs, restructuring costs, business acquisition and disposal 
costs, fair value adjustment and impairment of other financial assets, charges related to legal provisions, structural changes to defined 
benefit pension schemes, fair value and exchange gains and losses on financial instruments, post-employment benefits net financing 
cost/income, and related tax effects and tax matters. Other significant gains or losses which are not representative of the underlying 
business may also be treated as adjusting items where there is appropriate justification. The alternative performance measures in this 
report are not defined terms under IFRS and may not be comparable with similarly titled measures reported by other companies. The 
alternative performance measures that are used by the Group are defined and reconciled back to the associated IFRS metrics as detailed 
below. 
Summary of key adjusting items 
The items excluded from adjusted performance results are those which are one-off in nature or items which arose due to acquisitions 
and are not influenced by the day-to-day operations of the Group, and the movements in the fair value of financial instruments which are 
marked to market and not naturally offset. Adjusted net finance costs also excludes all post-employment benefit net finance cost/income 
since pension assets and liabilities and redundancy and social plan provisions do not form part of adjusted net debt. This allows 
comparison of the Group's cost of debt with adjusted net debt. The adjusted performance measures are used by management to assess 
the Group's financial performance and aid comparability of results year on year. 
Consolidated income statement adjusting items 
The following tables summarise the key items recognised within the consolidated income statement that have been treated as 
adjusting items: 
Adjusting items recognised within administrative and other expenses 
£ million 
2024 
2023 
Russia, Ukraine and associated markets 
– 
(4) 
Amortisation and impairment of acquired intangibles 
(353) 
(347) 
Fair value adjustment and impairment of other financial assets 
– 
(36) 
Loss on disposal of subsidiaries 
– 
(1) 
Charges related to legal provisions 
– 
(85) 
Structural changes to defined benefit pension schemes 
(4) 
(12) 
Total adjusting administrative and other expenses 
(357) 
(485) 
Total non-adjusting administrative and other expenses 
(485) 
(455) 
Administrative and other expenses 
(842) 
(940) 
 
 
 
Amortisation and impairment of acquired intangibles 
Acquired intangibles are amortised over their estimated useful economic lives where these are considered to be finite. Acquired 
intangibles considered to have an indefinite life are not amortised. Any negative goodwill arising is recognised immediately in the 
income statement. The Group excludes from adjusted performance measures the amortisation and impairment of acquired intangibles, 
other than software and internally generated intangibles, and the deferred tax associated with amortisation of acquired intangibles. 
It is recognised that there may be some correlation between the amortisation charges derived from the acquisition value of acquired 
intangibles, and the subsequent future profit streams arising from sales of associated branded products. However, the amortisation of 
intangibles is not directly related to the operating performance of the business. Conversely, the level of profitability of branded products is 
directly influenced by day-to-day commercial actions, with variations in the level of profit derived from branded product sales acting as a 
clear indicator of performance. Given this, the Group’s view is that amortisation and impairment charges do not clearly correlate to the 
ongoing variations in the commercial results of the business and are therefore excluded to allow a clearer view of the underlying 
performance of the organisation. The deferred tax arising on intangibles which are either being amortised or are fully amortised is 
excluded on the basis that amortisation of intangibles is not directly related to the operating performance of the business. The related 
current cash tax benefit is retained in the adjusted measure to reflect the ongoing tax benefit to the Group. 
Total amortisation and impairment for the year is £399 million (2023: £392 million) of which £353 million (2023: £347 million) relates to 
acquired intangibles and is adjusting and £46 million (2023: £45 million) relates to internally generated intangibles and is non adjusting. 
In the year ended 30 September 2024 adjusting items all relate to amortisation. £345 million (2023: £339 million) is attributable to Tobacco 
& NGP and £8 million (2023: £8 million) is attributable to Distribution. 
Fair value adjustment and impairment of other financial assets 
As the movement in the fair value of loan receivables associated with the investment in Auxly Cannabis Group Inc. has the potential to be 
significant and does not show a fair representation of the day-to-day operational performance of the asset, it is treated as an adjusting 
item. No fair value adjustments have been recognised in the year ended 30 September 2024. The fair value adjustment in the prior year 
includes changes in the carrying value of certain financial assets held by ITG Brands. 
Charges related to legal provisions 
The adjusting item relates to legal provisions that the Group has provided for (see note 25). These are potential liabilities arising from a 
number of legacy legal disputes across the Group that have been in the courts for several years and which the Group have considered as 
being unrelated to ongoing business performance and therefore adjusted. The final settlement and agreement of these cases still remain 
uncertain but future outflows are still expected. 
Structural changes to defined benefit pension schemes 
These are non-recurring pension scheme restructuring costs (see note 24). These comprise £6 million of costs following a tax legal ruling 
that became applicable in relation to the closure of a defined benefit retirement scheme in the UK during the prior year, £4 million of 
settlement losses in relation to a lump sum offered to deferred members of a defined benefit retirement scheme in Ireland, and £6 million 
of settlement gains following the partial buy-out of some of the pensioner and dependent population of defined benefit retirement 
schemes in the USA. 
The prior year included £8 million of net costs related to the closure of the UK defined benefit retirement scheme to future accrual and a 
£4 million settlement charge on the full closure of the New Zealand defined benefit scheme. 
Adjusting items recognised within share of profit of investments accounted for using the equity method 
£ million 
2024 
2023 
Share of profit of investments accounted for using the equity method  
9  
7  
Adjusting items recognised within tax 
£ million 
2024 
2023 
Deferred tax on amortisation of acquired intangibles 
– 
(4) 
Tax on net foreign exchange and fair value gains and losses on financial instruments 
224  
89  
Tax on post-employment benefits net financing cost 
5  
– 
Tax on charges relating to legal provisions 
2  
26  
Tax on structural changes to defined benefit pension schemes 
– 
3  
Tax on fair value adjustment and impairment of other financial assets 
– 
5  
Tax on interest settlements 
(1) 
2  
Recognition of deferred tax assets 
293  
212  
Provision for state aid tax recoverable 
101  
– 
Uncertain tax positions 
(164) 
(207) 
Prior year adjustments 
57  
– 
Total adjusting taxation charges 
517 
126 
Other non-adjusting taxation charges 
(799) 
(781) 
Reported tax 
(282) 
(655) 
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SUPPLEMENTARY INFORMATION continued 
ALTERNATIVE PERFORMANCE MEASURES continued 
Tax adjustments related to other pre-tax adjusting items 
The adjusted tax charge has been calculated to include the tax effects of a number of pre-tax adjusting items including the amortisation 
of acquired intangibles, net foreign exchange gains and losses, fair value movements on financial instruments, restructuring costs and 
post-employment benefits net financing cost. 
Significant one-off tax charges or credits 
The adjusted tax charge also excludes significant one-off tax charges or credits arising from: 
• prior period tax items (including re-measurement of deferred tax balances on a change in tax rates); or 
• a provision for uncertain tax items not arising in the normal course of business; or 
• newly enacted taxes in the year; or 
• tax items that are closely related to previously recognised tax matters, and are excluded from our adjusted tax charge to aid 
comparability and understanding of the Group’s performance.  
The recognition and utilisation of deferred tax assets relating to tax losses and tax credits not historically generated in the normal course 
of business are excluded on the same basis. 
Recognition of deferred tax assets 
Significant one-off tax charges or credits arising from prior period items, and arising due to a change of facts and circumstances in the 
current year, are excluded from the adjusted tax charge. The recognition of a deferred tax asset in relation to tax credits brought forward 
within the Group’s Maltese treasury centre, has been recognised as a result of clarifying tax guidance issued by the tax authorities during 
the year ended 30 September 2024 and the resulting intention to utilise these brought forward tax credits against forecast taxable income 
relating to loans refinanced for a further fixed term tenure during the financial year. 
Provision for state aid tax recoverable 
Significant one-off tax charges or credits arising from prior period items are excluded from the adjusted tax charge. The receivable 
booked for the state aid tax recoverable is therefore excluded from the adjusted tax charge on this basis. 
Uncertain tax positions 
Significant one-off tax charges or credits arising from a provision for uncertain tax items not arising in the normal course of business are 
excluded from the adjusted tax charge. 
Prior period tax items 
Significant one-off tax charges or credits arising from prior period items are excluded from the adjusted tax charge. A review of the 
historic current tax position of Imperial Tobacco International GmbH was undertaken resulting in a prior year adjustment of £53 million. 
In line with the policy, the relevant tax effect has been adjusted out. 
Tax on unrecognised losses 
The recognition and utilisation of deferred tax assets relating to losses not historically generated in the normal course of business are 
excluded from the adjusted tax charge. 
 
 
DEFINITIONS AND RECONCILIATIONS OF ALTERNATIVE PERFORMANCE MEASURES 
A) Tobacco & NGP net revenue 
Tobacco & Next Generation Products (NGP) net revenue comprises associated revenue less duty and similar items, excluding peripheral 
products. Management considers this an important measure in assessing the performance of Tobacco & NGP operations.  
The Group recognises revenue on sales to Logista, a Group company, within its reported Tobacco & NGP revenue figure. As the revenue 
calculation includes sales made to Logista from other Group companies but excludes Logista's external sales, this metric differs from 
revenue calculated under IFRS accounting standards. For the purposes of alternative performance measures on net revenue the Group 
treats Logista as an arm’s length distributor on the basis that contractual rights are in line with other Third Party suppliers to Logista. 
Variations in the amount of inventory held by Logista results in a different level of revenue compared to that which is included within the 
income statement. For tobacco product sales, inventory level variations are normally not significant. 
Reconciliation from Tobacco & NGP revenue to Tobacco & NGP net revenue 
 
  
  
2024 
  
  
2023 
£ million 
Tobacco 
NGP 
Total 
Tobacco 
NGP 
Total 
Revenue 
21,708  
376  
22,084 
22,114  
299  
22,413  
Duty and similar items 
(13,877) 
(47) 
(13,924) 
(14,364) 
(34) 
(14,398) 
Sale of peripheral products 
(3) 
– 
(3) 
(3) 
– 
(3) 
Net revenue 
7,828  
329  
8,157  
7,747  
265  
8,012  
 
B) Distribution gross profit 
Distribution gross profit comprises the Distribution segment revenue less the cost of distributed products. Management considers this an 
important measure in assessing the performance of Distribution operations. 
Reconciliation from Distribution revenue to Distribution gross profit 
£ million 
2024 
2023 
Distribution revenue 
11,104  
10,819  
Distribution cost of sales 
(9,601) 
(9,353) 
Distribution gross profit 
1,503  
1,466  
C) Adjusted operating profit 
Adjusted operating profit is calculated as operating profit amended for a number of adjustments; the principal changes are detailed below. 
This measure is separately calculated and disclosed for Tobacco, NGP and Distribution where appropriate. 
Reconciliation from profit before tax to adjusted operating profit 
£ million 
2024 
2023 
Profit before tax 
3,029  
3,111  
Net finance costs 
534  
298  
Share of profit of investments accounted for using the equity method 
(9) 
(7) 
Operating profit 
3,554  
3,402  
Russia, Ukraine and associated markets 
– 
4  
Amortisation and impairment of acquired intangibles 
353  
347  
Fair value adjustment and impairment of other financial assets 
– 
36  
Loss on disposal of subsidiaries 
– 
1  
Charges related to legal provisions 
– 
85  
Structural changes to defined benefit pension schemes 
4  
12  
Total adjustments 
357  
485  
Adjusted operating profit 
3,911  
3,887  
 
 
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SUPPLEMENTARY INFORMATION continued 
ALTERNATIVE PERFORMANCE MEASURES continued 
Reconciliation from Tobacco & NGP operating profit to adjusted operating profit 
  
  
  
2024 
  
  
2023 
£ million 
Tobacco 
NGP 
Total 
Tobacco 
NGP 
Total 
Operating profit/(loss) 
3,321  
(83) 
3,238  
3,262  
(156) 
3,106  
Russian, Ukraine and associated markets 
– 
– 
– 
4  
– 
4  
Amortisation and impairment of acquired intangibles 
341  
4  
345  
334  
5  
339  
Fair value adjustment and impairment of other financial 
assets 
– 
– 
– 
20  
16  
36  
Loss on disposal of subsidiaries 
– 
– 
– 
1  
– 
1  
Charges related to legal provisions 
– 
– 
– 
85  
– 
85  
Structural changes to defined benefit pension schemes 
4  
– 
4  
12  
– 
12  
Adjusted operating profit/(loss) 
3,666  
(79) 
3,587  
3,718  
(135) 
3,583  
Reconciliation from Distribution operating profit to Distribution adjusted operating profit 
£ million 
2024 
2023 
Distribution operating profit 
322  
298  
Amortisation of acquired intangibles 
8  
8  
Distribution adjusted operating profit  
330  
306  
See note 12 for details on amortisation and impairment and note 24 for details on structural changes to defined benefit pension schemes. 
D) Adjusted operating profit margin 
Adjusted operating profit margin is adjusted operating profit divided by net revenue expressed as a percentage (see note 3). This measure 
is separately calculated and disclosed for the Tobacco & NGP and Distribution businesses where appropriate. There is no reconciliation 
required for this metric. 
E) Adjusted net finance costs 
Adjusted net finance costs excludes the movements in the fair value of financial instruments which are marked to market and not 
naturally offset. This measure also excludes all post-employment benefit net finance costs since pension assets and liabilities and 
redundancy and social plan provisions do not form part of adjusted net debt. This allows comparison of the Group's cost of debt with 
adjusted net debt.  
IFRS 9 requires that all derivative financial instruments are recognised in the consolidated balance sheet at fair value, with changes in the 
fair value being recognised in the consolidated income statement unless the instrument satisfies the hedge accounting rules under IFRS 
and the Group chooses to designate the derivative financial instrument as a hedge.  
The Group hedges underlying exposures in an efficient, commercial and structured manner. However, the strict hedging requirements of 
IFRS 9 may lead to some commercially effective hedge positions not qualifying for hedge accounting. As a result, and as permitted under 
IFRS 9, the Group has decided not to apply cash flow or fair value hedge accounting for its derivative financial instruments. However, the 
Group does apply net investment hedging, designating certain borrowings and derivatives as hedges of the net investment in the Group’s 
foreign operations, as permitted by IFRS 9, in order to reduce income statement volatility. 
The Group excludes fair value gains and losses on derivative financial instruments and exchange gains and losses on borrowings from 
adjusted net finance costs. Fair value gains and losses on the interest element of derivative financial instruments are excluded as there is 
no direct natural offset between the movements on derivatives and the interest charge on debt in any one period, as the derivatives and 
debt instruments may be contracted over different periods, although they will reverse over time or are matched in future periods by 
interest charges. The fair value gains on derivatives are excluded as they can introduce volatility in the finance charge for any given 
period. 
Fair value gains and losses on the currency element of derivative financial instruments and exchange gains and losses on borrowings 
are excluded as the relevant foreign exchange gains and losses on the instruments in a net investment hedging relationship are 
accumulated as a separate component of other comprehensive income in accordance with the Group’s policy on foreign currency. 
Fair value movements arising from the revaluation of contingent consideration liabilities are adjusted out where they represent one-off 
acquisition costs that are not linked to the current period underlying performance of the business. Fair value adjustments on loans 
receivable measured at fair value are excluded as they arise due to counterparty credit risk changes that are not directly related to the 
underlying commercial performance of the business. 
The net interest on defined benefit assets or liabilities, together with the unwind of discount on redundancy, social plans and other long-
term provisions, are reported within net finance costs. These items together with their related tax effects are excluded from our adjusted 
earnings measures, as they primarily represent charges associated with historic employee benefit commitments, rather than the ongoing 
current period costs of operating the business. 
 
Reconciliation from reported net finance costs to adjusted net finance costs 
£ million 
2024 
2023 
Reported net finance costs 
534  
298  
Fair value gains on derivative financial instruments  
513  
707  
Fair value losses on derivative financial instruments  
(632) 
(568) 
Exchange gains on financing activities 
9  
10  
Net fair value and exchange (losses)/gains on financial instruments 
(110) 
149  
Interest income on net defined benefit assets 
22 
43  
Interest cost on net defined benefit liabilities 
(33) 
(30) 
Post-employment benefits net financing (cost)/income 
(11) 
13  
Tax interest cost 
(10) 
(50) 
Effect of discounting on long-term provisions 
(1) 
– 
Adjusted net finance costs 
402  
410  
Comprising: 
  
 
Interest income on bank deposits 
(16) 
(12) 
Interest cost on lease liabilities 
14  
10  
Interest cost on bank and other loans 
404  
412  
Adjusted net finance costs 
402  
410  
F) Adjusted tax charge 
The adjusted tax charge is calculated by amending the reported tax charge for significant one-off tax charges or credits, as detailed in the 
table below. The adjusted tax rate is calculated as the adjusted tax charge divided by the adjusted operating profit before tax. 
Reconciliation from reported tax to adjusted tax 
£ million 
2024 
2023 
Reported tax 
282  
655  
Deferred tax on amortisation of acquired intangibles 
– 
(4) 
Tax on net foreign exchange and fair value gains and losses on financial instruments 
224  
89  
Tax on post-employment benefits net financing cost 
5  
– 
Tax on charges relating to legal provisions 
2  
26  
Tax on structural changes to defined benefit pension schemes 
– 
3  
Tax on fair value adjustment and impairment of other financial assets 
– 
5  
Tax on interest settlements 
(1) 
2  
Recognition of deferred tax assets 
293  
212  
Provision for state aid tax recoverable 
101  
– 
Uncertain tax positions 
(164) 
(207) 
Prior year adjustments 
57  
– 
Adjusted tax charge 
799  
781  
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SUPPLEMENTARY INFORMATION continued 
ALTERNATIVE PERFORMANCE MEASURES continued 
G) Adjusted earnings per share 
Adjusted earnings is calculated by amending the reported basic earnings for all of the adjustments recognised in the calculation of the 
adjusted operating profit, adjusted finance costs and adjusted tax charge metrics as detailed above. Adjusted earnings per share is 
calculated by dividing adjusted earnings by the weighted average number of shares. 
Reconciliation from reported to adjusted earnings and earnings per share 
 
 
2024 
 
2023 
£ million unless otherwise indicated 
Earnings  
per share  
(pence) 
Earnings  
Earnings  
per share  
(pence) 
Earnings  
Reported basic 
300.7  
2,613  
252.4  
2,328  
Russia, Ukraine and associated markets 
–  
–  
0.4  
4  
Amortisation and impairment of acquired intangibles 
40.6  
353  
38.0  
351  
Fair value adjustment and impairment of other financial assets 
–  
–  
3.4  
31  
Loss on disposal of subsidiaries  
–  
–  
0.1  
1  
Charges related to legal provisions 
(0.2) 
(2) 
6.4  
59  
Structural changes to defined benefit pension schemes 
0.5  
4  
1.0  
9  
Net fair value and exchange movements on financial instruments  
(13.1) 
(114) 
(25.8) 
(238) 
Post-employment benefits net financing cost/(income) 
0.7  
6  
(1.4) 
(13) 
Tax interest cost 
1.3  
11  
5.2  
48  
Effect of discounting on long-term provisions 
0.1  
1  
– 
– 
Recognition of deferred tax assets 
(33.7) 
(293) 
(23.0) 
(212) 
Provision for state aid tax recoverable 
(11.6) 
(101) 
– 
– 
Uncertain tax positions 
18.9 
164  
22.4  
207  
Prior year adjustments 
(6.6) 
(57) 
– 
– 
Adjustments above attributable to non-controlling interests 
(0.6) 
(4) 
(0.3) 
(3) 
Adjusted  
297.0  
2,581  
278.8  
2,572  
Adjusted diluted 
295.3  
2,581  
277.1  
2,572  
H) Return on invested capital (ROIC) 
Return on invested capital measures the effectiveness of capital allocation and is calculated by dividing adjusted operating profit after tax 
by the annual average of: intangible assets, property, plant and equipment, net assets held for sale, inventories, trade and other receivables 
and trade and other payables. The equivalent tax charge is calculated by multiplying the adjusted effective tax rate for the Group by 
adjusted operating profit. 
The annual average is defined as the average of the opening and closing balance sheet values. 
£ million unless otherwise stated 
2024 
2023 
2022 
Reported operating profit 
3,554  
3,402  
2,683  
Adjusting items (see section C) 
357  
485  
1,011  
Adjusted operating profit 
3,911  
3,887  
3,694  
Equivalent tax charge 
(888) 
(871) 
(827) 
Net adjusted operating profit after tax 
3,023  
3,016  
2,867  
 
  
 
Working capital 
(2,772) 
(2,567) 
(2,823) 
Intangibles 
15,938  
16,944  
17,777  
Property, plant and equipment 
1,561  
1,617  
1,659  
Invested capital 
14,727  
15,994  
16,613  
Average annual invested capital 
15,361  
16,304  
16,240  
Return on invested capital (%) 
19.7  
18.5  
17.7  
I) Constant currency 
Constant currency removes the effect of exchange rate movements on the translation of the results of our overseas operations. The 
Group translates current year results at prior year foreign exchange rates. An analysis of all key metrics can be found in the Group 
Financial Review. 
J) Adjusted net debt 
Management monitors the Group's borrowing levels using adjusted net debt which excludes interest accruals, lease commitments and 
the fair value of derivative financial instruments providing commercial hedges of interest rate risk. The adjusted net debt metric is used 
in monitoring performance against various debt management obligations including covenant compliance. 
 
Adjusted net debt calculation 
£ million 
2024 
2023 
Reported net debt 
(8,340) 
(8,438) 
Accrued interest 
95  
125  
Lease liabilities 
386  
349  
Fair value of interest rate derivatives 
119  
(62) 
Adjusted net debt 
(7,740) 
(8,026) 
Average adjusted net debt during the year was £9,506 million (2023: £9,574 million). 
K) Adjusted net debt to earnings before interest, taxation, depreciation and amortisation (EBITDA) multiple 
This is defined as adjusted net debt divided by adjusted EBITDA. Adjusted net debt is measured at balance sheet foreign exchange rates, 
with a full reconciliation shown in table J above. Adjusted EBITDA is calculated as adjusted operating profit plus amortisation, 
depreciation and impairments. An analysis of all key metrics can be found in the Group Financial Review. The reconciliation from 
adjusted operating profit to adjusted EBITDA is shown below. 
£ million 
2024 
2023 
Adjusted operating profit (see section C above) 
3,911  
3,887  
Depreciation, amortisation and impairments 
294  
270  
Adjusted EBITDA 
4,205  
4,157  
L) Adjusted operating cash conversion 
Adjusted operating cash conversion is calculated as cash flow from operations pre-restructuring and before interest and tax payments 
less net capital expenditure relating to property, plant and equipment, software and intellectual property rights as a percentage of 
adjusted operating profit. 
Adjusted operating cash conversion calculation 
£ million unless otherwise stated 
2024 
2023 
Net cash flows generated from operating activities 
3,307  
3,129  
Tax 
888  
590  
Net capital expenditure 
(321) 
(254) 
Restructuring 
43  
98  
Cash flow post capital expenditure pre interest and tax 
3,917  
3,563  
Adjusted operating profit 
3,911  
3,887  
Adjusted operating cash conversion 
100% 
92% 
M) Free cash flow 
Free cash flow is operating profit adjusted for certain cash and non-cash items. The principal adjustments are depreciation, working 
capital movements, net capex, restructuring cash flows, tax cash flows, cash interest and minority interest dividends. 
Net cash flows generated from operating activities to free cash flow 
£ million 
2024 
2023 
Net cash generated from operating activities 
3,307  
3,129  
Net capital expenditure 
(321) 
(254) 
Cash interest 
(416) 
(407) 
Minority interest dividends 
(136) 
(104) 
Free cash flow 
2,434  
2,364  
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SUPPLEMENTARY INFORMATION continued 
GLOSSARY 
 
Financial terms 
  
Adjusted closing net debt 
 Adjusted closing net debt is measured at balance sheet foreign exchange rates, with a full 
reconciliation shown within section J of the supplementary information. 
Adjusted earnings per share 
 This is an alternative performance measure which is defined within section G of the  
supplementary information. 
Adjusted EBITDA 
 Adjusted EBITDA is calculated as adjusted operating profit plus amortisation, depreciation and 
impairments. 
Adjusted net debt 
 This is an alternative performance measure which is defined within section J of the  
supplementary information. 
Adjusted net debt to EBITDA 
multiple 
 This is an alternative performance measure. Adjusted net debt is defined within section J of the 
supplementary information. EBITDA is defined within section K of the supplementary information 
Adjusted net finance costs 
 This is an alternative performance measure which is defined within section E of the supplementary 
information. 
Adjusted (Non-GAAP) 
 Non-GAAP measures provide a useful comparison of performance from one period to the next. 
Adjusted operating cash 
conversion 
 This is an alternative performance measure which is defined within section L of the  
supplementary information. 
Adjusted operating profit 
 This is an alternative performance measure which is defined within section C of the  
supplementary information. 
Adjusted operating profit margin  Adjusted operating profit margin is calculated as adjusted operating profit divided by net revenue. 
Adjusted tax charge 
 This is an alternative performance measure which is defined within section F of the  
supplementary information. 
Aggregate priority market share   Aggregate weighted market volume share, based on our five priority markets (USA, Germany, UK, 
Spain and Australia). Market volume share is calculated based on a 12-month moving annual total 
(MAT) volume share position from October to September. The market volume size used in the 
weighting calculation is based on a constant prior year end actual market size. 
All in cost of debt  
 Adjusted net finance costs divided by the average net debt in the year. 
Cash conversion 
 Cash conversion is calculated as cash flow from operations pre-restructuring and before interest and 
tax payments less net capital expenditure relating to property, plant and equipment, software 
and intellectual property rights as a percentage of adjusted operating profit. 
Constant currency 
 Removes the effect of exchange rate movements on the translation of the results of our overseas 
operations. The Group translates current year results at prior year foreign exchange rates. 
Dividend per share 
 Dividend per share represents the total annual dividends, being the sum of the paid interim dividend 
and the proposed final dividend for the financial year. 
DBO 
 Dividend Benefit Obligation. 
EBITDA 
 Earnings before interest, taxation, depreciation and amortisation. 
EPS 
 Earnings per share 
GAAP 
 Generally accepted accounting principles. 
Market share 
 Market share data is presented as a 12-month moving average weighted across the markets in 
which we operate. 
Net debt to EBITDA 
 Adjusted closing net debt divided by adjusted EBITDA.  
Reported (GAAP)  
 Reported (GAAP) complies with UK-adopted International Accounting Standards and the relevant 
legislation. 
Return on invested capital 
 This is an alternative performance measure which is defined within section H of the  
supplementary information. 
Stick equivalent volumes 
 Stick equivalent volumes reflect our combined cigarette, fine cut tobacco, cigar and snus volumes but 
exclude any NGP volume such as heated tobacco, modern oral nicotine and vapour.  
Tobacco & NGP net revenue/ 
Distribution gross profit 
 This is an alternative performance measure which is defined within sections A and B of the 
supplementary information. 
Total shareholder return 
 Total shareholder return is the total investment gain to shareholders resulting from the movement 
in the share price and assuming dividends are immediately reinvested in shares. 
 
 
 
 
Other 
  
AAACE 
 Africa, Asia and Australasia and Central & Eastern Europe. 
BERG 
 Business Employee Resource Groups 
CDP 
 Carbon Disclosure Project 
CEO 
 Chief Executive Officer 
CFO 
 Chief Financial Officer 
CO2E 
 Carbon Dioxide Equivalent 
CSRD 
 The Corporate Sustainability Reporting Directive 
DEI 
 Diversity, Equity and Inclusion 
Distribution 
 Logistics Segment 
ECLT 
 Eliminating Child Labour in Tobacco Growing Foundation 
EFRAG 
 European Financial Reporting Advisory Group 
ELT 
 Executive Leadership Team 
EPR 
 Extended Producer Responsibility Scheme 
ERP 
 Enterprise Resource Planning 
ESG 
 Environmental, Social and Governance 
ESRS 
 European Sustainability Reporting Standards 
EU 
 European Union 
EVP 
 Electronic Vape Products 
EY 
 Ernst & Young LLP 
FCT 
 Fine Cut Tobacco 
FDA 
 US Food and Drug Administration 
FMC 
 Factory Made Cigarettes 
FMCG 
 Fast Moving Consumer Goods 
GHG 
 Greenhouse Gas 
GRI 
 Global Reporting Initiative 
GWh / KWh 
 Gigawatt-Hour / Kilowatt-Hour 
HRIA 
 Human Rights Impact Assessment 
HT 
 Heated Tobacco 
HTP 
 Heated Tobacco Products 
ILO 
 International Labour Organization 
IOSH 
 Institution of Occupational Safety and Health 
IPM  
 Integrated Pest Management 
ISAE 
 International Standard for Assurance Engagements 
ISO 
 International Organization for Standardization 
IVMS 
 In Vehicle Monitoring System 
KPI 
 Key Performance Indicators 
LCWG 
 Leaf Compliance Working Group 
Leaf CARE 
 Leaf Compliance and Response Programme 
LGBTQ+ 
 Lesbian, Gay, Bisexual, Transgender, Queer or Questioning, Intersex, Asexual, and More 
LTA 
 Lost Time Accident 
LTIP 
 Long Term Incentive Plans 
MMC 
 Mass Market Cigars 
MOND 
 Modern Oral Nicotine Delivery 
MPI 
 Manufacturer’s Price Increase 
MSCI 
 Morgan Stanley Capital International index 
NGOs 
 Non-Government Organisation 
NGP 
 Next Generation Products 
NTM 
 Non-Tobacco Materials 
OHSE 
 Occupational Health Safety and Environment 
OND 
 Oral Nicotine Delivery Category 
PDCA 
 Plan Do Check Act 
 
  
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SUPPLEMENTARY INFORMATION continued 
GLOSSARY continued 
Other continued 
  
PG&S 
 Purchased Goods and Services 
PGS Committee 
 People, Governance and Sustainability Committee 
PPE 
 Personal Protective Equipment 
Priority markets 
 Top 5 combustible markets USA, Germany, UK, Spain and Australia  
PSHG 
 Product Stewardship and Health Group 
RECs 
 Renewable Energy Certificates 
SASB 
 Sustainable Accounting Standards Board 
SBTi 
 Science Based Targets initiatives 
SCIA 
 Supply Chain Impact Assessments 
SDGs 
 Sustainable Development Goals 
SE 
 Stick Equivalent volumes reflect our combined cigarette, fine cut tobacco, cigar and snus volumes 
SECR 
 Streamlined Energy and Carbon Reporting 
SER 
 Supplier Engagement Rating 
STP 
 Sustainable Tobacco Programme  
T&Cs 
 Terms and Conditions  
TCFD 
 Task Force on Climate-Related Financial Disclosures 
Tobacco & NGP 
 Tobacco & Next Generation Products 
UK 
 United Kingdom 
UN SDGs 
 United Nations Sustainable Development Goals 
WDI 
 Workforce Disclosure Initiative 
 
 
 
 
IMPERIAL BRANDS PLC FINANCIALS 
IMPERIAL BRANDS PLC BALANCE SHEET 
at 30 September 2024 
£ million 
Notes  
2024 
2023 
Fixed assets 
Investments  
iii  
7,968  
7,968  
Current assets 
Debtors 
iv  
1,929  
2,597  
Creditors: amounts falling due within one year 
v 
(189) 
(74) 
Net current assets 
1,740  
2,523  
Net assets 
9,708  
10,491  
Capital and reserves 
Called up share capital 
vi  
91  
97  
Capital redemption reserve 
16  
10  
Share premium account 
5,833  
5,833  
Retained earnings - brought forward 
4,551  
6,733  
Retained earnings - profit for the year 
1,616  
136  
Retained earnings - share options reserve 
14  
 –  
Retained earnings - dividends paid 
(1,299) 
(1,312) 
Retained earnings - repurchase of shares 
(1,114) 
(1,006) 
Total shareholders' funds 
9,708  
10,491  
As permitted by section 408(3) of the Companies Act 2006, the profit and loss account of the Company is not presented. The profit 
attributable to shareholders, dealt with in the financial statements of the Company, is £1,616 million (2023: £136 million). 
The financial statements on pages 213 to 229 were approved by the Board of Directors on 18 November 2024 and signed on its behalf by: 
Lukas Paravicini 
Director 
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IMPERIAL BRANDS PLC FINANCIALS continued 
IMPERIAL BRANDS PLC STATEMENT OF CHANGES IN EQUITY 
for the year ended 30 September 2024 
£ million 
 
Share 
premium and 
capital 
redemption 
Retained 
earnings 
 
 
 
Share capital 
Total equity 
At 1 October 2023 
97  
5,843  
4,551  
10,491  
Profit for the year 
 –  
 –  
1,616  
1,616  
Total comprehensive income 
 –  
 –  
1,616  
1,616  
Transactions with owners 
  
  
  
  
Share options reserve 
 –  
 –  
14  
14  
Repurchase of shares 
(6) 
6  
(1,114) 
(1,114) 
Dividends paid 
 –  
 –  
(1,299) 
(1,299) 
At 30 September 2024 
91  
5,849  
3,768  
9,708  
  
  
 
  
  
At 1 October 2022 
103  
5,837  
6,733  
12,673  
Profit for the year 
 –  
 –  
136  
136  
Total comprehensive income 
 –  
 –  
136  
136  
Transactions with owners 
 
 
 
Repurchase of shares 
(6) 
6  
(1,006) 
(1,006) 
Dividends paid 
 –  
 –  
(1,312) 
(1,312) 
At 30 September 2023 
97  
5,843  
4,551  
10,491  
Total distributable reserves were £3,754 million (2023: £4,537 million). 
 
  
NOTES TO THE FINANCIAL STATEMENTS OF IMPERIAL BRANDS PLC 
 
I. ACCOUNTING POLICIES 
Basis of preparation and statement of compliance with FRS 101 
Imperial Brands PLC (the Company) is the ultimate parent company within the Imperial Brands group of companies (the Group). The 
Company is a public company limited by shares, incorporated in England and Wales and its principal activity continued to be that of 
holding investments. The Company's registered number is 3236483 and its registered address is 121 Winterstoke Road, Bristol, BS3 2LL. 
The average number of employees (all Directors and Senior Management) during the financial year was seven. The Directors of the Group 
manage the Group's risks at a Group level, rather than at an individual entity level. These risks are detailed in note 2 Accounting 
Estimates and Judgements of the Group's financial statements. 
These financial statements were prepared in accordance with the Companies Act 2006 as applicable to Financial Reporting Standard 101 
Reduced Disclosure Framework (FRS 101), and applicable accounting standards. 
The financial statements have been prepared on the historical cost basis, and as a going concern. Historical cost is generally based on the 
fair value of the consideration given in exchange for the assets. 
As permitted by section 408(3) of the Companies Act 2006, no separate profit and loss account has been presented for the Company. 
As permitted by FRS 101, the Company has taken advantage of the disclosure exemptions available in the preparation of the financial 
statements, as detailed below: 
• Paragraph 38 of IAS 1 'Presentation of financial statements' - comparative information requirements in respect of: 
(i) paragraph 79(a)(iv) of IAS 1; 
• The following paragraphs of IAS 1 'Presentation of financial statements': 
(i) 10(d) - statement of cash flows; 
(ii) 10(f) - a statement of financial position as at the beginning of the preceding period when an entity applied an accounting policy 
retrospectively or makes a retrospective restatement of items in its financial statements, or when it reclassifies items in its financial 
statements; 
(iii) 16 - statement of compliance with all IFRS; 
(iv) 38A - requirement for minimum of two primary statements, including cash flow statements; 
(v) 38B-D - additional comparative information; 
(vi) 40A-D - requirements for a third statement of financial position; 
(vii) 111 - cash flow information; and 
(viii) 134-136 - capital management disclosures; 
• IAS 7 'Statement of cash flows'; 
• Paragraph 30 and 31 of IAS 8 'Accounting Policies, changes in accounting estimates and errors' - requirement for the disclosure of 
information when an entity has not applied a new IFRS that has been issued but is not yet effective; 
• Paragraph 17 of IAS 24 'Related party disclosures' - key management compensation; 
• The requirements in IAS 24 'Related party disclosures' to disclose related party transactions entered into between two or more 
members of a group; 
• The requirements of paragraphs 45(b) and 46 to 52 of IFRS 2 'Share-based Payment'; 
• IFRS 7 'Financial Instruments: Disclosures'; and 
• Paragraphs 91 to 99 of IFRS 13 'Fair value measurement' - disclosure of valuation techniques and inputs used for fair value 
measurement of assets and liabilities. 
The material accounting policies, which have been applied consistently are set out below. The Directors do not consider there to be any 
critical accounting estimates or judgements in respect of the Company; see note 2 Accounting Estimates and Judgements of the 
consolidated financial statements for further detail. 
Investments 
Investments held as fixed assets comprise the Company's investment in subsidiaries and are shown at historic purchase cost less 
any provision for impairment. An annual review of investments is performed for indicators of impairment. If indicators of impairment 
are identified investments are tested for impairment to ensure that the carrying value of the investment is supported by their 
recoverable amount. 
Dividends 
Final dividends are recognised as a liability in the period in which the dividends are approved by shareholders, whereas interim 
dividends are recognised in the period in which the dividends are paid. Dividends receivable are recognised as an asset when 
they are approved. 
 
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IMPERIAL BRANDS PLC FINANCIALS continued 
NOTES TO THE FINANCIAL STATEMENTS OF IMPERIAL BRANDS PLC continued 
Financial instruments 
Receivables held under a hold to collect business model are stated at amortised cost. 
The calculation of impairment provisions is subject to an expected credit loss model, involving a prediction of future credit losses based 
on past loss patterns. The approach involves the recognition of provisions relating to potential future impairments, in addition to 
impairments that have already occurred. The expected credit loss approach involves modelling of historic loss rates, and consideration of 
the level of future credit risk. Expected loss rates are then applied to the gross receivables balance to calculate the impairment provision.  
Treasury shares 
When the Company purchases its own equity share capital (treasury shares), the consideration paid, including any directly attributable 
incremental costs (net of income taxes), is deducted from equity until the shares are reissued or disposed of. When such shares are 
subsequently sold or reissued, any consideration received, net of any directly attributable incremental transaction costs and the related 
income tax effects, increases shareholders' funds. When such shares are cancelled they are transferred to the capital redemption reserve.  
Income taxes 
Judgement is involved in determining whether the Company is subject to a tax liability or not in line with tax law. Where liabilities exist, 
estimation is often required to determine the potential future tax payments. The Company recognises provisions for tax based on 
estimates of the taxes that are likely to become due. Where the final tax outcome is different from the amounts that were initially 
recorded, such differences will impact the current income tax and deferred tax provisions in the period in which such determination is 
made.  
New accounting standards 
There have been no changes to accounting standards that have significantly impacted the accounting or disclosures within the financial 
statements for the year ended 30 September 2024. 
New accounting standards that are effective after the year ended 30 September 2024 
There are a number of amendments and clarifications to IFRS, effective in future years and, with the exception of IFRS 18 - Presentation 
and Disclosure in Financial Statements, none of these are expected to significantly impact the Company's results or financial position. 
IFRS 18 - Presentation and Disclosure in Financial Statements 
This new accounting standard is effective for the year ended 30 September 2028 and will involve a change to the structure of the primary 
financial statements. This requires entities to classify income and expenses into five categories - operating, investing, financing, income 
tax and discontinued operations. In addition, certain ‘non-GAAP’ measures – alternative performance measures (APMs) – will now form 
part of the audited financial statements, and require mandatory definitions and reconciliation to GAAP measures. The Company is 
presently reviewing the impact of this standard which is expected to fundamentally change the structure of the presentation of the 
Income statement. As the Company does not present an Income Statement, the impact of the standard is not expected to be significant. 
 
 
II. DIVIDENDS 
Distributions to ordinary equity holders 
 
  
  Pence per share 
  
  
£ million 
  
2024 
2023 
2022 
2024 
2023 
2022 
Cash: 
  
  
  
  
  
  
December 
51.82  
49.31  
48.47  
461  
464  
458  
March 
51.82  
49.32  
48.49  
453  
457  
458  
June 
22.45  
21.59  
21.27  
193  
196  
202  
September 
22.45  
21.59  
21.27  
192  
195  
202  
Total 
148.54  
141.81  
139.50  
1,299  
1,312  
1,320  
The dividends note, which previously contained details of both paid and proposed distributions, has been reformatted. The table now 
aligns the paid dividends with the equivalent amount recorded as a payment to equity shareholders of the parent company shown within 
the Consolidated Statement of Changes in Equity. Details of proposed dividends are given in narrative form below. The change in the 
format of this note does not constitute a restatement within the requirements of IAS 8 Accounting Policies, Changes in Accounting 
Estimates and Errors. 
The declared third interim dividend for the year ended 30 September 2024 of 54.26 pence per share amounts to a proposed dividend of 
£459 million, which will be paid in December 2024. The proposed final dividend for the year ended 30 September 2024 of 54.26 pence per 
share amounts to a proposed dividend payment of £459 million in March 2025 based on the number of shares ranking for dividend at 30 
September 2024, and is subject to shareholder approval. If approved, the total dividend paid in respect of 2024 will be £1,303 million (2023: 
£1,305 million). The dividend paid during 2024 is £1,299 million (2023: £1,312 million).  
III. INVESTMENTS 
Cost of shares in Imperial Tobacco Holdings (2007) limited 
£ million 
2024 
2023 
At 1 October  
7,968  
7,968  
At 30 September 
7,968  
7,968  
 
The Directors confirm that the carrying value of the investment is supported by the cash flows generated by the underlying assets. 
A list of the subsidiaries of the Company is shown in the section on Related Undertakings below. 
IV. DEBTORS 
£ million 
2024 
2023 
Amounts owed from Group undertakings 
1,929  
2,597  
 
 
 
Amounts owed from Group undertakings are unsecured, interest bearing, have no fixed date for repayment and are repayable on demand. 
V. CREDITORS: AMOUNTS FALLING DUE WITHIN ONE YEAR 
£ million 
2024 
2023 
Amounts owed by Group undertakings 
35  
34  
Bank overdrafts 
2  
2  
Contracted liability for share buyback 
90  
 –  
Other creditors 
62  
38  
  
189  
74  
 
Amounts owed by Group undertakings are unsecured, interest bearing, have no fixed date for repayment and are repayable on demand. 
 
 
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IMPERIAL BRANDS PLC FINANCIALS continued 
NOTES TO THE FINANCIAL STATEMENTS OF IMPERIAL BRANDS PLC continued 
VI. CALLED UP SHARE CAPITAL 
 
  
2024 
  
2023 
 
  
Ordinary shares 
10p each 
  
Ordinary shares 10p 
each 
  
Number 
£ million 
Number 
£ million 
Authorised, issued and fully paid: 
  
  
 
 
1 October 
968,590,194  
97  1,020,697,237  
103  
Shares cancelled 
(54,087,312) 
(6) 
(52,107,043) 
(6) 
30 September 
914,502,882  
91  
968,590,194  
97  
On 5 October 2023, the Board approved a £1,100 million share buyback programme in order to return capital to shareholders. The first 
tranche purchased 30,317,505 shares for a cost of £550 million. Upon completion of the purchase, these shares were cancelled and 
transferred to the capital redemption reserve. For the second tranche of the programme, the Group has entered into an irrevocable and 
non-discretionary arrangement to buy back shares up to £550 million. The second tranche commenced on 11 March 2024 and in the 
period to 30 September 2024 54,087,312 shares have been bought back and cancelled at a cost of £1,020 million. The stamp duty and other 
tax costs were £12 million and the fees charged for the share repurchase were £1 million. Upon completion of the purchase, these shares 
were cancelled and transferred to the capital redemption reserve. As at 30 September 2024, the Group has recognised a liability of £90 
million for the remaining shares to be purchased. 
For the year ended 30 September 2024 the amounts recognised in the share premium and capital redemption reserves were £5,833 
million (2023: £5,833 million) and £16 million (2023: £10 million) respectively. 
VII. RESERVES 
Treasury shares 
Subject to authorisation by special resolution, the Group may purchase its own shares in accordance with the Companies Act. Any shares 
which have been bought back may be held as treasury shares or, if not so held, must be cancelled immediately upon completion of the 
purchase, thereby reducing the amount of Group’s issued share capital. Shares held in treasury do not qualify for dividends. Shares 
purchased under the share buyback programme initiated on 5 October 2023 will be cancelled immediately on completion of the purchase. 
During the financial year 2.0 million shares were gifted to Employee Share Ownership Trusts (2023: no movements). 
£ million unless otherwise indicated 
  
2024 
  
2023 
Millions of 
shares 
(number) 
Value 
£ 
Millions of  
shares  
(number) 
Value 
£ 
At 1 October 
70.3  
2,183  
70.3  
2,183  
Gifted to Employee Share Ownership Trusts 
(2.0) 
 –  
 –  
 –  
At 30 September 
68.3  
2,183  
70.3  
2,183  
Percentage of issued share capital 
7.5  
n/a 
7.3  
n/a 
 
 
 
 
VIII. GUARANTEES 
The Company provides guarantees to the following subsidiaries under section 479A of the Companies Act 2006, whereby the subsidiaries, 
incorporated in the UK, are exempt from the requirements of the Act relating to the audit of individual accounts for the financial year 
ending 30 September 2024: 
• Imperial Tobacco Holdings (2007) Limited 
• Imperial Tobacco Ventures Limited 
• Rizla UK Limited 
• Imperial Tobacco Overseas (Polska) Limited 
• La Flor de Copan UK Limited 
• Tabacalera de Garcia UK Limited 
• Imperial Brands Ventures Limited 
• Nerudia Consulting Limited 
• Imperial Brands Ventures Finance Limited 
• Imperial Brands Ventures Holdings (1) Limited 
• Imperial Brands Ventures Holdings (2) Limited 
The Company has guaranteed various committed and uncommitted borrowings facilities and liabilities of certain UK and overseas 
undertakings. As at 30 September 2024, the amount guaranteed is £13,791 million (2023: £14,138 million). 
Many of the committed revolving credit facilities remain undrawn as at 30 September 2024 but the maximum potential exposure under 
each facility has been included due to the ongoing commitment; only drawn utilised balances have been included for facilities that are 
uncommitted in nature. 
The Company has also provided a parent guarantee to the Imperial Tobacco Pension Trustees Ltd (including their £300 million revolving 
credit facility), the main UK pension scheme. 
The Directors have assessed the fair value and expected credit loss of the above guarantees and do not consider them to be material. They 
have therefore not been recognised on the balance sheet. 
IX. POST BALANCE SHEET EVENTS 
Share buybacks 
On 5 October 2023 Imperial Brands PLC (‘the Company’) announced a share buyback programme to repurchase up to £1.1 billion of shares. 
This programme completed on 29 October 2024 with the Company having repurchased 4,010,463 million shares for a total consideration 
of £90 million in the period from 1 October 2024 to 29 October 2024. 
On 8 October 2024 Imperial Brands PLC ("the Company") announced the start of a new ongoing share buyback programme, to initially 
repurchase up to £1.25 billion of shares in the period to 29 October 2025. On 30 October 2024, in order to execute the first tranche of this 
buyback, the Company announced it had had entered into an irrevocable and non-discretionary arrangement with its broker Morgan 
Stanley & Co. International Plc to buy back up to £625 million of its shares commencing from 30 October 2024 and expected to end no later 
than 29 April 2025.  
X. RELATED PARTY DISCLOSURES 
Details of Directors’ emoluments and interests are provided within the Directors’ Remuneration Report. The Directors Remuneration 
Report includes details on salary, benefits, pension and share plans. These disclosures form part of the financial statements.  
RELATED UNDERTAKINGS 
In accordance with Section 409 of the Companies Act 2006 a full list of subsidiaries, partnerships, associates, and joint ventures, the 
principal activity, the country of incorporation and the effective percentage of equity owned, as at 30 September 2024 are disclosed below. 
With the exception of Imperial Tobacco Holdings (2007) Limited, which is wholly owned by the Company, none of the shares in the 
subsidiaries is held directly by the Company.  
 
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IMPERIAL BRANDS PLC FINANCIALS continued 
NOTES TO THE FINANCIAL STATEMENTS OF IMPERIAL BRANDS PLC continued 
SUBSIDIARIES: REGISTERED IN ENGLAND AND WALES, WHOLLY OWNED 
Name 
   
  Principal activity and registered address 
    
  
Altadis NewCo Limited 
   
  Dormant 
121 Winterstoke Road, Bristol, BS3 2LL, England 
  
Attendfriend Limited 
   
  Dormant 
121 Winterstoke Road, Bristol, BS3 2LL, England 
  
British Tobacco Company Limited 
   
  Dormant 
121 Winterstoke Road, Bristol, BS3 2LL, England 
  
Congar International UK Limited 
   
  Dormant 
121 Winterstoke Road, Bristol, BS3 2LL, England 
Imperial Brands Enterprise Finance Limited 
  
  Provision of treasury services to other Group companies 
121 Winterstoke Road, Bristol, BS3 2LL, England 
  
Imperial Brands Finance PLC 
   
  Provision of treasury services to other Group companies 
121 Winterstoke Road, Bristol, BS3 2LL, England 
  
Imperial Brands Ventures Finance Limited (v) 
  
  Provision of finance to other Group companies 
121 Winterstoke Road, Bristol, BS3 2LL, England 
  
Imperial Brands Ventures Holdings Limited 
  
  Holding investments in subsidiary companies 
121 Winterstoke Road, Bristol, BS3 2LL, England 
  
Imperial Brands Ventures Holdings (1) Limited 
  
  Holding investments in subsidiary companies 
121 Winterstoke Road, Bristol, BS3 2LL, England 
  
Imperial Brands Ventures Holdings (2) Limited (xi) 
  
  Holding investments in subsidiary companies 
121 Winterstoke Road, Bristol, BS3 2LL, England 
  
Imperial Brands Ventures Limited 
   
  Holding investments in subsidiary companies 
121 Winterstoke Road, Bristol, BS3 2LL, England 
  
Imperial Investments Limited 
   
  Dormant 
121 Winterstoke Road, Bristol, BS3 2LL, England 
  
Imperial Tobacco Altadis Limited 
   
  Dormant 
121 Winterstoke Road, Bristol, BS3 2LL, England 
  
Imperial Tobacco Capital Assets (1) 
   
  Dormant 
121 Winterstoke Road, Bristol, BS3 2LL, England 
  
Imperial Tobacco Capital Assets (2) 
   
  Dormant 
121 Winterstoke Road, Bristol, BS3 2LL, England 
  
Imperial Tobacco Capital Assets (3) 
   
  Dormant 
121 Winterstoke Road, Bristol, BS3 2LL, England 
  
Imperial Tobacco Capital Assets (4) 
   
  Dormant 
121 Winterstoke Road, Bristol, BS3 2LL, England 
  
Imperial Tobacco Group Limited 
   
  Dormant 
121 Winterstoke Road, Bristol, BS3 2LL, England 
  
Imperial Tobacco Holdings (1) Limited (iv) 
  
  Holding investments in subsidiary companies 
121 Winterstoke Road, Bristol, BS3 2LL, England 
  
Imperial Tobacco Holdings (2007) Limited (iv) 
  
  Holding investments in subsidiary companies 
121 Winterstoke Road, Bristol, BS3 2LL, England 
  
Imperial Tobacco Holdings Limited 
   
  Holding investments in subsidiary companies 
121 Winterstoke Road, Bristol, BS3 2LL, England 
  
Imperial Tobacco Initiatives 
   
  Dormant 
121 Winterstoke Road, Bristol, BS3 2LL, England 
  
Imperial Tobacco Lacroix Limited 
   
  Dormant 
121 Winterstoke Road, Bristol, BS3 2LL, England 
  
Imperial Tobacco Limited 
   
  Manufacture, marketing and sale of tobacco products in the UK 
121 Winterstoke Road, Bristol BS3 2LL England 
Imperial Tobacco Overseas (Polska) Limited 
  
  Holding investments in subsidiary companies 
121 Winterstoke Road, Bristol, BS3 2LL, England 
  
Imperial Tobacco Overseas Holdings (1) Limited (viii) 
  
  Holding investments in subsidiary companies 
121 Winterstoke Road, Bristol, BS3 2LL, England 
  
Imperial Tobacco Overseas Holdings (2) Limited 
  
  Holding investments in subsidiary companies 
121 Winterstoke Road, Bristol, BS3 2LL, England 
  
Imperial Tobacco Overseas Holdings (3) Limited 
  
  Dormant 
121 Winterstoke Road, Bristol, BS3 2LL, England 
Imperial Tobacco Overseas Holdings (4) Limited 
  
  Holding investments in subsidiary companies 
121 Winterstoke Road, Bristol, BS3 2LL, England 
  
Imperial Tobacco Overseas Holdings Limited 
  
  Holding investments in subsidiary companies 
121 Winterstoke Road, Bristol, BS3 2LL, England 
  
Imperial Tobacco Overseas Limited (x) 
  
  Holding investments in subsidiary companies 
121 Winterstoke Road, Bristol, BS3 2LL, England 
  
Imperial Tobacco Pension Trustees (Burlington House) Limited 
  
  Dormant 
121 Winterstoke Road, Bristol, BS3 2LL, England 
  
 
 
  
  
 
SUBSIDIARIES: REGISTERED IN ENGLAND AND WALES, WHOLLY OWNED CONTINUED 
Name 
  
 Principal activity and registered address 
Imperial Tobacco Pension Trustees Limited (iv) 
  
 Dormant 
121 Winterstoke Road, Bristol, BS3 2LL, England 
Imperial Tobacco Ventures Limited 
    
  Holding investments in subsidiary companies 
121 Winterstoke Road, Bristol, BS3 2LL, England 
ITG Brands Limited 
    
  Holding investments in subsidiary companies 
121 Winterstoke Road, Bristol, BS3 2LL, England 
Joseph & Henry Wilson Limited 
    
  Licensing rights for the manufacture and sale of tobacco products 
121 Winterstoke Road, Bristol BS3 2LL England 
Nerudia Limited 
    
  Research and development of e-vapour products 
121 Winterstoke Road, Bristol, BS3 2LL, England 
Nerudia Consulting Limited 
    
  Research and development of e-vapour products 
121 Winterstoke Road, Bristol, BS3 2LL, England 
La Flor de Copan UK Limited 
    
  Holding investments in subsidiary companies 
121 Winterstoke Road, Bristol, BS3 2LL, England 
Park Lane Tobacco Company Limited 
    
  Dormant 
121 Winterstoke Road, Bristol, BS3 2LL, England 
Rizla UK Limited 
    
  Entity ceased trading 
121 Winterstoke Road, Bristol, BS3 2LL, England 
Tabacalera de Garcia UK Limited 
    
  Holding investments in subsidiary companies 
121 Winterstoke Road, Bristol, BS3 2LL, England 
SUBSIDIARIES: INCORPORATED OVERSEAS, WHOLLY OWNED 
Name 
  Country of incorporation  
Principal activity and registered address 
    
1213509 B.C. Limited 
Canada 
Holding investments in subsidiary companies 
Suite 1700, Park Place, 666 Burrard Street, Vancouver, BC. V6C 2X8, Canada 
Altadis Canarias S.A.U. (ii) 
Spain 
Marketing and sale of tobacco products in the Canary Islands 
C/Comandante Azcarraga 5, Madrid, 28016, Spain 
Altadis Holdings USA Inc 
United States of America 
Holding investments in subsidiary companies 
628 Green Valley Road, Suite 500, Greensboro, NC 27408, USA 
Altadis Middle East FZCO 
United Arab Emirates 
Sales and marketing of tobacco products in the Middle East 
P.O. Box. No. 261718, Jebel Ali Free Zone, Dubai, 261718, United Arab 
Emirates 
Altadis Ocean Indien S.A.S. 
France (La Reunion 
Island) 
Sales and distribution of tobacco products in La Reunion Island 
ZI n° 2 - BP 256 - 97457 Saint Pierre Cedex, La Reunion 
Altadis S.A.U. 
Spain 
Manufacture, sales and distribution of tobacco products in Spain 
C/Comandaute Azcarraga 5, Madrid 28016, Spain 
Altadis Shade Company LLC 
United States of America 
Manufacture and sale of tobacco products in the USA 
217 Shaker Road, Somers, CT, 06071, USA 
Athena IP Vermogensverwaltungs GmbH  
Germany 
Davidoff cigarette trademark owner 
Behringstrasse 122 A, 22763, Hamburg  
Cacique, SA - Comércio, Importaçao e Exportaçao  
Brazil 
Dormant 
Rua Marechal Deodoro, 690 - Centro Arapiraca, Alagoas, Brazil 
Commonwealth Brands Inc  
United States of America 
Manufacture and sale of tobacco products in the USA 
628 Green Valley Road, Suite 500, Greensboro, NC 27408, USA 
Congar International Corp (Delaware) 
United States of America 
Manufacturing and distribution of mass market cigars 
Road 14, Km. 72.2, Ave. Antonio R. Barcelo, Cayey, DE, PR 00736, USA 
Connecticut Shade Corporation 
United States of America 
Holding investments in subsidiary companies 
628 Green Valley Road, Suite 500, Greensboro, NC 27408, USA 
Consolidated Cigar Holdings Inc (vii) 
United States of America 
Holding investments in subsidiary companies 
628 Green Valley Road, Suite 500, Greensboro, NC 27408, USA 
Coralma International S.A.S.  
France 
Holding investments in subsidiary companies 
122 Avenue Charles de Gaulle, Neuilly sur Seine, 92200, France 
Dunkerquoise des Blends S.A.S. 
France 
Tobacco processing 
122 Avenue Charles de Gaulle, Neuilly sur Seine, 92200, France 
Ets L Lacroix Fils NV/SA  
Belgium 
Manufacture and sale of tobacco products in Belgium 
Sint-Bavostraat 66, 2610 Wilrijk, Belgium 
Fontem (Beijing) Technology Solutions Limited (i) 
People’s Republic of China Research and development 
Room 201, Floor 2, Building 6, Yuan Dong science and technology park, 6 
Hepingli North Street, Dong Cheng District, Beijing, 100013, China 
Fontem Canada Limited 
  Canada 
  Import and distribution of tobacco and tobacco related products in Canada 
C/O BDO Canada LLP, 6940 Mumford Road, Suite 510, Halifax, NS, B3L 0B&, 
Canada  
Fontem US LLC 
United States of America 
Sales and marketing of tobacco products in the US 
628 Green Valley Road, Suite 500, Greensboro, NC 27408, USA 
Fontem Ventures B.V. 
The Netherlands 
Holding investments in subsidiary companies 
Radarweg 60, Amsterdam, 1043 NT, The Netherlands 
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SUBSIDIARIES: INCORPORATED OVERSEAS, WHOLLY OWNED CONTINUED 
Name 
Country of incorporation 
Principal activity and registered address 
Huotraco International Limited 
Cambodia 
Production and marketing of tobacco products 
No 299, Preah Ang Duong Street, Sangkat Wat Phnom, Khan Daunh Penh, 
Phnom Penh, Cambodia 
Imperial Brands Bulgaria EOOD (i) 
Bulgaria 
Manufacture and sale of tobacco products in Bulgaria 
EN 1 Building, floor 8, 1 Atanas Dukov Str. 1407 Sofia, Bulgaria 
Imperial Brands CR s.r.o. 
Czech Republic 
Sales and marketing of tobacco products in the Czech Republic 
Karla Engliše 3201/6, 15 00, Praha 5 
Imperial Brands Finance Netherlands B.V.  
The Netherlands 
  Provision of finance to other Group companies 
Slachtedijk 28a, 8501 ZA, Joure, Netherlands 
  
Imperial Brands Finland Oy 
Finland 
  Sales and marketing of tobacco products in Finland 
Auriga Business Center, Juhana Herttuan Puistokatu 21, 20100 Turku  
Imperial Brands Global Duty Free & Export S.L. 
Spain 
  Sale and export of duty-free tobacco products 
C/Comandaute Azcarraga 5, Madrid 28016, Spain 
Imperial Brands Hellas S.A.  
 Greece 
  Sales and marketing of tobacco products in Greece 
300 Klisthenous Str, 15344 Gerakas, Attikis, Athens, Greece 
Imperial Brands Holdings International B.V. 
The Netherlands 
  Provision of finance to other Group companies 
Slachtedijk 28a, 8501 ZA, Joure, Netherlands 
Imperial Brands Italia S.r.l. 
 Italy 
  Sales and marketing of tobacco products in Italy 
Via Luca Passi 22, Roma, 00166, Italy 
Imperial Brands Japan G.K (v) 
Japan 
  Sales and marketing of tobacco products in Japan 
Shiodome Shibarikyu Building 21, 1-2-3 Kaigan 
Minato-ku, Tokyo, Japan 
  
Imperial Brands La Romana 
 Dominican Republic 
  Manufacture of cigars in the Dominican 
Republic 
Industrial Free Zone #1, La Romana, Domincan 
Republic 
  
Imperial Brands Luxembourg sarl 
 Luxembourg 
  Sale of tobacco products in Luxembourg 
56 Rue Charles Martel, L-2134, Luxembourg 
  
Imperial Brands Malta Limited 
 Malta 
  Provision of finance to other Group companies 
Office 3, AX Business Centre, Ground Floor, Triq 
id-Difiza Civili Mosta, MST 1741, Malta  
  
Imperial Brands Norway A.S.  
 Norway 
  Sales and marketing of tobacco products in 
Norway 
Ryensvingen 2-4, 0680, Oslo, Norway 
  
Imperial Brands Portugal, Sociedade Unipessoal Lda  
Portugal 
  Advertising and support management 
144, 7 DT, Avenida da Liberdade, Lisbon, Portugal 
  
Imperial Brands Services Polska spolka z.o.o 
Poland  
  Central Manufacturing and Central Supply Chain  
Jankowice, Przemyslowa 1, 62-080 Tarnowo 
Padgorne, Poland 
  
Imperial Brands Ventures LLC 
 United States of America 
Holding investments in subsidiary companies 
251 Little Falls Drive, Wilmington, DE 19808 USA 
  
Imperial Finance Ireland Limited 
Ireland 
  Provision of finance to other Group companies 
21 Beckett Way, Park West, Nangor Road, Dublin, 12, Ireland 
Imperial Finance Malta Ltd 
 Malta 
  Provision of finance to other Group companies  
Office 3, AX Business Centre, Ground Floor, Triq id-Difiza Civili Mosta, MST 
1741, Malta  
Imperial Tobacco (Asia) Pte. Ltd 
Singapore 
Trading of tobacco-related products 
9 Raffles Place, #26-01 Repulic Plaza, Singapore, 048619 
Imperial Tobacco Australia Limited 
Australia 
Sales and marketing of tobacco products in Australia 
John Player Special House, Level 4, 4-8 Inglewood Place, Norwest, NSW 
2153, Australia 
Imperial Tobacco Austria Marketing Service GmbH  
Austria 
Marketing of tobacco products in Austria 
Zieglergasse 6, A-1070 Vienna, Austria 
Imperial Tobacco BH doo (i) 
Bosnia-Herzegovina 
Marketing and distribution of tobacco products in Bosnia 
Adema Buce, Sarajevo, 71000, Bosnia & Herzegovina 
Imperial Tobacco Distribution Romania srl 
Romania 
  Marketing and distribution of tobacco products in Romania 
Nicolae Canea Street no. 140-160, EOS Business Park, 1st Floor North, 2nd 
District, Bucharest, Romania 
Imperial Tobacco EFKA Management GmbH  
Germany 
Manufacture of tobacco products in Germany 
Behringstrasse 122 A, 22763, Hamburg  
Imperial Tobacco España, S.L.U. 
Spain 
Holding investments in subsidiary companies 
C/Comandaute Azcarraga 5, Madrid 28016, Spain 
Imperial Tobacco Estonia OÜ 
Estonia 
Dormant  
Veskiposti 2, 10138 Tallinn, Tallinn , Estonia 
Imperial Tobacco Holdings International B.V.  
The Netherlands 
Provision of finance to other Group companies 
Slachtedijk 28a, 8501 ZA, Joure, Netherlands 
Imperial Tobacco Intellectual Property Limited  
Ireland 
Ownership of trademarks 
21, Beckett Way, Park West, Nangor Road, Dublin, 12, Ireland 
 
SUBSIDIARIES: INCORPORATED OVERSEAS, WHOLLY OWNED CONTINUED 
Name 
Country of incorporation 
 Principal activity and registered address 
Imperial Tobacco International GmbH 
Germany 
  Export and marketing of tobacco products 
Behringstrasse 122 A, 22763, Hamburg  
Imperial Tobacco Ireland Unlimited Company (v) 
Ireland 
Dormant 
6th Floor, 2 Grand Canal Square, Dublin 2, Ireland 
Imperial Tobacco Italy S.r.l. 
Italy 
Holding investments in subsidiary companies 
Via Luca Passi 22, Roma, 00166, Italy 
Imperial Tobacco Kyrgyzstan LLC (i) 
Kyrgyzstan 
Marketing and distribution of tobacco products in Kyrgyzstan 
115, Ibraimov Street, 10th Floor, Business Center 'Asyl-Tash', Bishkek, 
720021, Kyrgyzstan 
Imperial Tobacco La Romana S.A.S. 
  France 
  Manufacture of cigars in the Dominican Republic 
320, Rue Saint-Honore, Paris, 75001, France 
Imperial Tobacco Magyarország Dohányforgalmázo Kft (Imperial 
Tobacco Hungary) 
Hungary  
Sales and marketing of tobacco products in Hungary 
Váci út 141, 1138, Budapest, Hungary 
Imperial Tobacco Management Luxembourg sarl 
Luxembourg 
Holding investments in subsidiary companies 
56 Rue Charles Martel, L-2134, Luxembourg 
Imperial Tobacco Marketing Sdn Bhd 
Malaysia 
Trading of tobacco products (in liquidation) 
12th Floor Menara Symphony, No 5 Jalan Prof, Khoo Kay Kim, Seksyey, 
46200 Petaling Jaya, Selangor, Malaysia 
Imperial Tobacco New Zealand Limited  
New Zealand 
Manufacture and sale of tobacco products in New Zealand 
Level 24, 157 Lambton Quay, Wellington Central, Wellington 6011, New 
Zealand 
Imperial Tobacco Polska Manufacturing S.A. 
Poland 
Manufacture of tobacco products in Poland 
Ul. Tytoniowa 2/6, Radom, 26-600, Poland 
Imperial Tobacco Polska S.A. 
Poland 
Manufacture and sale of tobacco products in Poland 
Jankowice, ul. Przemyslowa 1, Pl-62-080, Tarnowo-Podgome, Poland 
Imperial Tobacco Production Ukraine (i) 
Ukraine 
Manufacture of tobacco products in Ukraine 
ul. Akademika Zabolotnogo, 35, 03026, Kiev, Ukraine 
Imperial Tobacco SCG doo Beograd (i) 
Serbia 
Marketing and distribution of tobacco products in Serbia 
Milutina Milankovica 11a, Novi Beograd, Serbia 
Imperial Tobacco Sigara ve Tutunculuck Sanayi Ve Ticaret A.S. 
Turkey 
Manufacture of tobacco products in Turkey 
Kecilikoy OSB, Mah Ahmet Tutuncuoglu Cad. No.11, 45030 Yunusemre, 
Manisa, Turkey 
Imperial Tobacco Slovakia A.S. 
Slovak Republic 
Sales and marketing of tobacco products in the Slovak Republic 
7A Galvaniho, 824 53 Bratislava, Slovakia 
Imperial Tobacco Taiwan Co. Limited 
Taiwan 
Sales and marketing of tobacco products in Taiwan 
6F1-2 No.2 Sec. 3, Minsheng E road, Zhongshen District, Taipei, Taiwan, 
Province of China 
Imperial Tobacco Taiwan Manufacturing Company Limited  
Taiwan 
Manufacture of tobacco products in Taiwan 
No 8 Cyunyi Road, Jhunan, MiaoLi County 350, Taiwan Province of China 
Imperial Tobacco Tutun Urunleri Satis Ve Pazarlama A.S.  
Turkey 
Sales and marketing of tobacco products in Turkey 
Kecilikoy OSB, Mah Ahmet Tutuncuoglu Cad. No.11, 45030 Yunusemre, 
Manisa, Turkey 
Imperial Tobacco Ukraine (i) 
Ukraine 
Sales and marketing of tobacco products in Ukraine 
ul. Akademika Zabolotnogo, 35, 03026, Kiev, Ukraine 
Imperial Tobacco US Holdings BV 
The Netherlands 
Holding investments in subsidiary companies 
121, Winterstoke Road, Bristol, BS3 2LL 
Imperial Tobacco West Africa S.A.S. (i) 
Cote D'Ivoire 
Holding investments in subsidiary companies 
Cocody-Nord, Quartier Gendarmerie, TF 5937, 01 B.P. 724 Abidjan 
Imperial Tobacco Zagreb doo (i) 
Croatia 
Dormant (in liquidation) 
Julija Kniefera 7, HR-100, Croatia 
IMPTOB South Africa (Pty) Limited 
South Africa 
Provision of services to other Group companies 
5 Sandwood Hills, Dunkirk Estate, Zimbali, South Africa 
ITG Brands Holdco LLC 
United States of America 
Holding investments in subsidiary companies 
628 Green Valley Road, Suite 500, Greensboro, NC 27408, USA 
ITG Brands LLC 
United States of America 
Marketing and distribution of tobacco products in the USA 
628 Green Valley Road, Suite 500, Greensboro, NC 27408, USA 
ITG Cigars Inc 
  United States of America 
Manufacture and sale of cigars in the USA 
628 Green Valley Road, Suite 500, Greensboro, NC 27408, USA 
ITG Holdings USA Inc (ix) 
United States of America 
Holding investments in subsidiary companies 
628 Green Valley Road, Suite 500, Greensboro, NC 27408, USA 
ITL Pacific (HK) Limited  
Hong Kong 
Manufacture and sale of tobacco and tobacco related products 
Room 3905-06, 39th Floor, Hopewell Centre, 183 Queens Road East, 
Wanchai, Hong Kong 
Imperial Ventures Malta Limited 
Malta 
Provision of finance to other Group companies 
Office 3, AX Business Centre, Ground Floor, Triq id-Difiza Civili Mosta, MST 
1741, Malta  
 
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SUBSIDIARIES: INCORPORATED OVERSEAS, WHOLLY OWNED CONTINUED 
Name 
Country of incorporation  
Principal activity and registered address 
JAW-Invest Oy  
Finland 
Trademark owner 
Auriga Business Center, Juhana Herttuan puistokatu 21, 20100 Turku, 
Findland  
John Player & Sons Limited  
Ireland 
Sales and marketing of tobacco products in the Republic of Ireland 
21, Beckett Way, Park West, Nangor Road, Dublin, 12, Ireland 
JSNM SARL 
France 
Trademark owner 
122 Avenue Charles de Gaulle, Neuilly sur Seine, 92200, France 
MYBLU Spain S.L. 
Spain 
Marketing and sale of e-vapour products in Spain 
CR. Robledo de Chavela, S/N. San Lorenzo del Escorial, Madrid, 28200, 
Spain 
Millennium Tobacco Unlimited Company 
Ireland 
Provision of finance to other Group companies 
21, Beckett Way, Park West, Nangor Road, Dublin, 12, Ireland 
Newglade International Unlimited Company 
Ireland 
Dormant 
6th Floor, 2 Grand Canal Square, Dublin 2, Ireland 
Petone Vapes Limited 
 New Zealand 
  Non-trading 
Russell McVeagh, Level 24, 157 Lambton Quay, Wellington Central, 
Wellington, 6011 , New Zealand 
Philippine Bobbin Corporation  
Philippines 
Manufacture of tobacco-related products 
Cavite Economic Zone, Phase II, Rosario, Cavite, Philippines 
Real Club de Golf la Herrería S.A. 
Spain 
Management of golf course 
CR. Robledo de Chavela, S/N. San Lorenzo del Escorial, Madrid, 28200, 
Spain 
Reemtsma Cigarettenfabriken GmbH 
Germany  
Manufacture and sale of tobacco products in Germany 
Behringstrasse 122 A, 22763 Hamburg, Germany 
Skruf Snus AB  
Sweden 
Manufacture, marketing, sales of tobacco products in Sweden 
PO Box 3068, Stockholm, SE-103 61, Sweden 
Société Centrafricaine de Cigarettes S.A. (i) 
Central African Republic 
Manufacture and distribution of cigarettes in Central African Republic 
Rue David Dacko, BP 1446, Bangui, Central African Republic 
Société Centrafricaine de Distribution Sarl (i) 
Central African Republic 
Dormant 
Avenue Boganda Pk4, Bangui, Central African Republic 
Société du Mont Nimba Sarl (i) 
Guinee Conakry 
In liquidation 
BP 3391, Conakry, Guinea 
Société Nationale d’Exploitation Industrielle des Tabacs et 
Allumettes S.A.S. 
France 
Manufacture and sale of tobacco products in France, and export of tobacco 
products 
200-216 rue Raymond Losserand, Paris, 75014, France 
Société pour le Développement du Tabac en Afrique S.A.S. 
France 
Purchasing company 
122 Avenue Charles de Gaulle, Neuilly sur Seine, 92200, France 
System Designed to Africa Sarl 
Morocco 
Distribution of tobacco products 
Km 17, Route national de Rabat, Ain Harrouda, Morocco 
Tabacalera de Garcia Limited 
Bermuda 
Holding investments in subsidiary companies 
Claredon House, 2 Church Street, Hamilton, HM 11 Bermuda 
Tahiti Tabacs SASU 
France, Papeete (Tahiti) 
Distribution of tobacco products in Denmark and Greenland 
PK 4, 300 Côté mer, 98701 Arue, BP 20692 Papeete, French Polynesia 
Tobaccor S.A.S. (v) 
France 
Holding investments in subsidiary companies 
122 Avenue Charles de Gaulle, Neuilly sur Seine, 92200, France 
Tobačna 3DVA, trgovsko podjetje, d.o.o. 
Slovenia 
Retail of products in Slovenia 
Cesta 24., junija 90, SI 1231 Ljubljana - Ĉrnuče, Slovenia 
Tobačna Grosist d.o.o. 
Slovenia 
Marketing and distribution in Slovenia 
Cesta 24., junija 90, SI 1231 Ljubljana - Ĉrnuče, Slovenia 
Tobačna Ljubljana d.o.o. (v) 
Slovenia  
Sales and marketing tobacco products in Slovenia 
Cesta 24., junija 90, SI 1231 Ljubljana - Ĉrnuče, Slovenia 
Van Nelle Tabak Nederland B.V. (x) 
The Netherlands  
Manufacture and sale of tobacco products in the Netherlands 
Slachtedijk 28a, 8501 ZA, Joure, Netherlands 
Van Nelle Tobacco International Holdings B.V. 
The Netherlands 
Sale of tobacco and tobacco-related products 
Slachtedijk 28a, 8501 ZA, Joure, Netherlands 
Von Erl. Gmbh (i) 
Austria 
Sale of e-vapour products in the US and Europe 
Hegelgasse 13/26, 1010 Vienna, Austria  
 
 
 
SUBSIDIARIES: INCORPORATED OVERSEAS, PARTLY OWNED 
Name 
  Country of incorporation  
Principal activity and registered address 
Percentage owned 
3 For One, SA 
  Belgium 
  Holding Company 
Avenue Hermann-Debroux 54. 1160 Anderghem 
(Belgium) 
50.0 
24 Hours B.V  
  The Netherlands  
  Courier Express Sector  
Wijkermeerstraat 31, 2131 HB, Hoofddorp, The 
Netherlands  
50.0 
Albacetrans, S.L.U 
  Spain  
  Freight forwarding company  
Poligono Industrial Campollano, Avenida Sexta, 
0.02007 Albacete, Spain 
50.0 
Belgium Parcels Service, Srl 
  Belgium 
  Specialist in the urgent distribution of 
pharmaceutical product in Belgium and 
Luxembourg  
Avenue Hermann-Debroux 54. 1160 Anderghem 
(Belgium) 
50.0 
Be To Be Pharma, S.L.U. 
  Spain 
  Distribution of pharmaceuticals 
C/ Trigo, 39 - Polígono Industrial Polvoranca, 
Leganés, Madrid, 28914, Spain 
50.0 
Carbo Collbatalle, S.L.U. 
  Spain 
  Transportation of food at a controlled 
temperature  
Zona Franca, Sector E, Calle L, No 6-8. 08040 
Barcelona, Spain 
50.0 
CDIL - Companhia de Distribuicao Integral Logista Portugal, SA. 
Portugal  
  Marketing and sale of tobacco and other 
products, and payment services in Portugal  
Edificio Logista, Rua do Vale da Fote Coberta, 153 
E 167, 2890-182, Alcochete, Portugal  
50.0 
Compagnie Agricole et Industrielle des Tabacs Africains S.A.S. 
France 
Management company 
143 bd Romain Rolland, Cedex 14, Paris, 75685, 
France 
99.9 
Compagnie Réunionnaise des Tabacs S.A.S. 
France, St Pierre (La 
Reunion Island) 
Manufacture of cigarettes 
ZI n° 2 - BP 256 - 97457 Saint Pierre Cedex, La 
Reunion 
98.9 
Compañía de Distribución Integral de Publicaciones Logista S.L.U. 
(iv) 
Spain 
Distribution of published materials and other 
products 
Avenida de Europa No.2, Edificio Alcor Plaza/Ala 
Este Planta 4a - Modulo 3, Alcorcor, Madrid, 
28922, Spain 
50.0 
Compañía de Distribución Integral Logista Polska, sp. Z o.o. 
Poland 
Distribution of tobacco products in Poland  
Avenida Jerozolimskie 96 - 7ª Planta, Edificio 
Equator II 133/131, 02-304 Varsaw, Poland 
50.0 
Compañía de Distribución Integral Logista S.A.U. 
Spain 
Distribution of tobacco products in Spain 
C/ Trigo, 39 - Polígono Industrial Polvoranca, 
Leganés, Madrid, 28914, Spain 
50.0 
Distribuidora Valenciana de Ediciones S.A.U. 
Spain 
Distribution of published materials and other 
products in Valencia 
Pedrapiquers 5, Poligono Industrial Vara de 
Quart, Valencia, 46014, Spain 
50.0 
Dronas 2002, S.L.U. 
Spain 
Industrial parcel and express delivery service 
Energía, 25-29; Polígono Industrial Nordeste, 
Sant Andreu de la Barca, Barcelona, 08740, Spain 
50.0 
German-Ex B.V. 
The Netherlands  
Courier Express Sector  
Wijkermeerstraat 31, 2131 HB, Hoofddorp, The 
Netherlands  
50.0 
Herinvemol, S.L. 
Spain  
Freight forwarding company  
Carretera De Madrid, KM. 276. 30500 Molina De 
Segura (Murcia), Spain  
50.0 
Imperial Tobacco TKS a.d. (i) 
Macedonia 
Manufacture, marketing and distribution of 
tobacco products in Macedonia 
ul 11, Oktomvri 125, P O Box 37, 1000 Skopje, 
Macedonia 
99.1 
Imperial Tobacco TKS a.d. - Dege Kosove 
Kosovo 
  Manufacture, marketing and distribution of 
tobacco products in Kosovo 
Rrafshi i Kosoves, Nr. 80 (Magjistralja M2: 
Prishtine-Shkup, km i 2-te Vetermik) Prishtine, 
Republic of Kosovo 
99.1 
Imprimerie Industrielle Ivoirienne SA (i) 
Cote D'Ivoire 
Printing company 
Zone Industrielle du Banco, Lots No 147-149-150, 
01 BP 4124, Yopougon/Abdjan, Cote d'Ivoire 
78.8 
Innoreste, S.L.U. 
Spain 
Freight forwarding company  
Carretera De Madrid-Cartegena, KM. 376. 30500 
Molina de Segura (Murcia), Spain 
50.0 
 
 
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SUBSIDIARIES: INCORPORATED OVERSEAS, PARTLY OWNED CONTINUED 
Name 
Country of incorporation 
Principal activity and registered address 
Percentage owned 
La Mancha 2000, S.A., Sociedad Unipersonal 
Spain 
Distribution services 
Trigo 39, Poligno Industrial Polvoranca - 28914 
Leganes, Madrid, Spain  
50.0 
Logesta Deutschland Gmbh, Sociedad Unipersonal 
Germany 
Long haul transportation in Germany 
Pilotystrasse, 4, 80538 München, Germany 
50.0 
Logesta Lusa LDA  
Portugal 
Long haul transportation in Portugal 
Edifico Logista, Rua do Vale da Fonte Coberta, 
153 E 167, 2890-182 Alcochete, Portugal 
50.0 
Logista France Holding S.A. 
France 
Holding investments in subsidiary companies 
Inmeuble Le Bristol, 27 Avenue des Murs du 
Parc, 94300 Vincennes, France 
50.0 
Logista France S.A.S. 
France 
Holding investments in subsidiary companies 
Inmeuble Le Bristol, 27 Avenue des Murs du 
Parc, 94300 Vincennes, France 
50.0 
Logesta Freight France Sarl  
France 
Long haul transportation in France 
Inmeuble Le Bristol, 27 Avenue des Murs du 
Parc, 94300 Vincennes, France 
50.0 
Logista Freight Italia S.R.L 
 Italy 
  Long haul transportation in Italy 
Via Valadier, 37 - 00193 Roma, Italy 
50.0 
Logista Freight Polska S.r.l. 
 Poland 
  Long haul transportation in Poland 
Av. Jerozolimskie 96 - 7ª Planta Edificio Equator 
II, Varsovia, Poland  
50.0 
Logista Freight, S.A.U 
 Spain 
  Long haul transportation services in Spain 
C/ Trigo, 39 - Polígono Industrial Polvoranca, 
Leganés, Madrid, 28914, Spain 
50.0 
Logistica Integral, S.A. (iii)  
Spain 
 Holding investments in subsidiary companies 
C/ Trigo, 39 - Polígono Industrial Polvoranca, 
Leganés, Madrid, 28914, Spain 
50.0 
Logista Italia Spa  
Italy 
Long haul transportation in Italy 
Via Valadier, 37 - 00193 Roma, Italy 
50.0 
Logista Payments, S.L.U. 
 Spain 
  Provision of financial services 
C/ Trigo, 39 - Polígono Industrial Polvoranca, 
Leganés, Madrid, 28914, Spain 
50.0 
Logista Pharma Canarias, S.A.U.  
Spain 
Pharmaceutical products logistics in Canary 
Islands 
C/ Entreríos Nave 3; Las Palmas de Gran Canaria, 
35600, Spain 
50.0 
Logista Pharma Italia, S.r.l. 
Italy 
The logistics, storage and distribution 
throughout the Italian territory of 
pharmaceutical, cosmetics and sanitary 
products 
Via Valadier, 37 - 00193 Roma, Italy 
50.0 
Logista Pharma S.A.U.  
Spain 
Distribution of pharmaceuticals 
C/ Trigo Núm. 39 - Polígono Industrial 
Polvoranca, Leganés, Madrid, 28914, Spain  
50.0 
Logista Promotion et Transport S.A.S. 
France 
Marketing and distribution of tobacco products 
in France 
Inmeuble Le Bristol, 27 Avenue des Murs du 
Parc, 94300 Vincennes, France 
50.0 
Logista Regional de Publicaciones, S.A.U.  
Spain 
  Marketing, distribution and sale to points of sale 
in Spain. 
Avenida de Europa No.2, Edificio Alcor Plaza/Ala 
Este Planta 4a - Modulo 3, Alcorcor, Madrid, 
28922, Spain 
50.0 
Logista Retail France S.A.S. 
 France 
  Long haul transportation in France 
Inmeuble Le Bristol, 27 Avenue des Murs du 
Parc, 94300 Vincennes, France 
50.0 
Logista Retail Italia S.P.A 
 Italy 
  Wholesale to tobacconists in Italy 
Via Valadier, 37 - 00193 Roma, Italy 
50.0 
Logista Retail S.A.U 
 Spain 
  Sale of tobacco products in Spain 
C/ Trigo, 39 - Polígono Industrial Polvoranca, 
Leganés, Madrid, 28914, Spain 
50.0 
Logista Strator, SLU 
 Spain 
  Distribution of POS software  
C/ Trigo, 39 - Polígono Industrial Polvoranca, 
Leganés, Madrid, 28914, Spain 
50.0 
Logista Transport Europe B.V. 
 The Netherlands  
  Holding company  
Wijkermeerstaat 31. 2131 HB, Hoofddorp, The 
Netherlands  
50.0 
Logista, Transportes, Transitários e Pharma, Lda. 
Portugal 
Industrial parcel delivery and pharmaceutical 
distribution in Portugal 
Edifico Logista, Rua do Vale da Fonte Coberta, 
153 E 167, 2890-182 Alcochete, Portugal 
50.0 
 
SUBSIDIARIES: INCORPORATED OVERSEAS, PARTLY OWNED CONTINUED 
Name 
 Country of incorporation 
Principal activity and registered address 
Percentage owned 
MABUCIG Industries SA 
  Burkina Faso 
Manufacture of cigarettes in Burkina Faso 
No 55, Rue 19.14, , B.P. 94, Kodeni, - Bobo 
Dioulasso, Burkina Faso 
72.7 
MABUCIG SA (Manufacture Burkinabe de Cigarette) 
Burkina Faso 
Manufacture of cigarettes in Burkina Faso 
Zone Industrielle de Bobo-Dioulasso, Secteur No 
19, Rue 19.14 No adressage 55, B.P. 94 - Bobo 
Dioulasso, Burkina Faso 
72.7 
Macotab S.A.S. (Manufacture Corse des Tabacs) 
France, Bastia 
Manufacture and sales of cigarettes 
Route Nationale 193, Furiani, 20600, France 
99.9 
Manufacture de Cigarettes du Tchad SA  
Tchad 
Manufacture and distribution of cigarettes in Chad 
0502 rue 1039, Arrondissement 1, N'DJamena, Chad 
95.0 
Midsid – Sociedade Portuguesa de Distribução, S.A.U 
Portugal 
Wholesale of tobacco and other products 
Edificio Logista, Pracetta do Vale Da Fonte, 
Coberta 153/167, Freguesia de Alcochete, Portugal  
50.0 
Mosca China Logistics Ltd  
China  
Freight forwarding company 
603, no.32 Hong Kong Road, Nanfang district, 
Qingdao City  
50.0 
Mosca Italia, Srl 
Italy  
Transport activities  
Via Roma 2, Cap, 16121, Rome, Italy  
50.0 
Mosca Maritimo Baleares, S.L.  
Spain  
Freight forwarding company 
Carretera De Madrid, S/N. 30500 Molina de 
Segura (Murcia), Spain 
50.0 
Mosca Maritimo , S.L.U.  
Spain  
Freight forwarding company 
Carretera De Madrid, S/N. 30500 Molina de 
Segura (Murcia), Spain 
50.0 
Mosca Portugal, Lda  
Portugal  
Freight forwarding company 
Santa Iria, Na Avenida Casal SA Serra No 9 
50.0 
MTOA SA (i) 
Senegal 
Manufacture and sales of cigarettes in Senegal 
Km 2-5 Bld du Centenaire de la commune de 
Dakar, Dakar, Senegal 
98.3 
Ordimur, SLU 
Spain 
Freight forwarding company  
Calle Argentina, Margen Izquierda, Poligono 
Industrial La Serreta, 30500 Molina de Segura, 
Murcia 
50.0 
Publicaciones y Libros SA  
Spain 
Publishing company 
Avenida de Europa No.2, Edificio Alcor Plaza/Ala 
Este Planta 4a - Modulo 3, Alcorcor, Madrid, 
28922, Spain 
50.0 
Reemtsma Kyrgyzstan OJSC (i) 
Kyrgyzstan 
In liquidation 
115, Ibraimov Str., 10th Floor, Business Center 
"Asyl-Tash",, Bishkek, Kyrgyzstan 
99.7 
S3T Pte Ltd (i) 
Singapore 
Holding investments in subsidiary companies 
9 Raffles Place, #26-01 Republic Plaza, Singapore 
048619 
51.0 
SACIMEM SA (i) 
Madagascar 
Manufacture of cigarettes in Madagascar 
110 Antsirabe - Madagascar, Route d'Ambositra, 
BP 128, Madagascar 
65.4 
SGEL Libros, S.L.U. 
Spain 
Edition and distribution of books and non-
periodical publication both in Spain and in any 
other foreign country  
Polígono Industrial La Quinta, Avda Castilla La 
Mancha, 2, Nave 3-4, 19171 Cabanillas del Campo, 
Guadalajara 
50.0 
SITAB Industries SA (i) 
Cote D'Ivoire 
Manufacture of cigarettes in Cote D'Ivoire 
Rue de I'Industrie - Lot No 19, 01 - BP 607, Bouake, 
Cote d'Ivoire 
75.9 
SITAR Holding S.A.S. 
France (La Reunion 
Island) 
Holding investments in subsidiary companiesr 
Z.I n2, B.P. 256, 97457 Saint Pierre, IIe de la 
Reunion, France 
99.0 
Société Africaine d’Impression Industrielle SA (i) 
Senegal 
Manufacture and distribution of cigarettes in 
Senegal 
route de Bel Air - Km 2200, Dakar, Senegal 
99.8 
Société des Cigarettes Gabonaises SA (i) 
Gabon 
In liquidation 
2381 bld Léon MBA, BP 2175, Libreville, Gabon 
87.8 
Société Industrielle et Agricole du Tabac Tropical SA (i)  
Congo 
Manufacture and distribution of cigarettes in Congo 
Avenue de la Pointe Hollandaise, Mpila, BP 50, 
Brazzaville, Congo 
89.7 
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SUBSIDIARIES: INCORPORATED OVERSEAS, PARTLY OWNED CONTINUED 
Name 
Country of incorporation 
Principal activity and registered address 
Percentage owned 
Société Ivoirienne des Tabacs SA (i) (iii) 
Cote D'Ivoire 
Manufacture and distribution of cigarettes in 
Côte d’Ivoire 
Cocody-Nord, Quartier Gendarmerie, TF 5937, 01 
B.P. 724 Abidjan 
74.9 
Société Marocaine des Tabacs SA 
Morocco 
Manufacture and distribution of cigarettes in 
Morocco 
87 Rue Hamed El Figuigui , Casablanca, 20500, 
Morocco 
99.9 
SOCTAM SA (i) 
Madagascar 
Manufacture and distribution of cigarettes in Mali 
15 Rue Geoges V, Mahajanga, Madagascar 
50.5 
SOTCHADIS S.A.S. 
Chad 
Non-trading 
502 Rue 1039, BP 852, N'Djamena, Chad 
95.0 
Speedlink Worldwide Express B.V. 
The Netherlands  
Courier express sector  
Wijkermeerstraat 31, 2131 HB, Hoofddorp, The 
Netherlands  
50.0 
Transportes El Mosca Murcia, S.A.U.  
Spain  
Freight forwarding company  
Carretera Madrid-Cartagena, KM. 376.30500, 
Molina de Segura (Murcia), Spain 
50.0 
Transportes El Mosca, S.A.U.  
Spain  
Freight forwarding company  
Carretera Madrid-Cartagena, KM. 376.30500, 
Molina de Segura (Murcia), Spain 
50.0 
ASSOCIATES: INCORPORATED OVERSEAS 
Name 
 Country of incorporation  
Principal activity and registered address 
  
Percentage owned 
Alcome S.A.S. 
 France 
  Waste management 
88 avenue des Ternes, Paris, 75017, France 
24.0 
Azur Finances SA  
Cameroon 
Holding investments in subsidiary companies 
B.P 1105, Douala, Cameroon 
20.0 
Compañia Española de Tabaco en Rama SA (Cetarsa) (i) 
Spain 
Production and sale of raw tobacco  
Avenida de las Angustias, 20, 10300 Navalmoral 
de la Mata, Cáceres, Spain 
20.8 
Distribuidora de Ediciones SADE, S.A. 
Spain 
Distribution of published materials and other 
products in Spain 
Calle B, esquina calle 4, s/n. Sector B, Polígono 
Industrial Zona Franca, 08040 Barcelona, Spain 
35.0 
Distribuidora de Publicaciones del Sur, S.A.  
Spain 
Distribution of published materials and other products 
Polígono Industrial Pineda, Carretera de Cádiz a Dos 
Hermanas, Km 547, Nave D. 41014 Sevilla, Spain 
25.0 
Distribución de Publicaciones Siglo XXI, Guadalajara 
Spain 
Distribution of published materials and other 
products in Spain 
Francisco Medina y Mendoza, 2, 19171 Cabanillas 
del Campo, Guadalajara, Spain 
40.0 
Entreprises des Tabacs en Guinée (i) 
Guinée Conakry 
Dormant 
B.P 3391, Conakry, Guinea 
34.0 
Lao Tabacco Limited  
Laos 
Manufacture and distribution of cigarettes in Laos  
KM 8, Thadeua Road, P O Box 181, Vientiane, Lao 
People's Democratic Republic 
43.7 
Logista Libros S.L. 
Spain 
Distribution of books 
Avda. Castilla La Mancha, 2 - Naves 3-4 del 
Polígono Industrial La Quinta, Cabanillas del 
Campo, Guadalajara, Spain 
25.0 
Promotion et Distribution a Madagascar (i) 
Madagascar 
Distribution of cigarettes in Madagascar 
Tour ZITAL Ankorondrano, Antananarivo, 
Madagascar 
33.4 
SITABAC S.A. 
Cameroon 
Manufacture and distribution of tobacco 
products in Cameroon 
113 Rue Kitchener, 1067 Bonanjo, Douala, Cameroon 
34.5 
Sociedad Anonima Distribuidora De Ediciones 
Spain 
Publications distribution 
Calle B, esquina calle 4, s/n. Sector B, Polígono 
Industrial Zona Franca, 08040 Barcelona, Spain 
35.0 
Société Internationale des Tabacs Malgaches (i) 
Madagascar 
Leaf processing 
BP 270, 401 Mahajanga, Madagascar 
47.9 
Société Nationale des Tabacs et Allumettes du Mali S.A. (i) 
Mali 
Manufacture and distribution of cigarettes in Mali 
Route Sotuba - Z.I., BP 59, Bamako, Mali 
28.0 
SPAK-EKO a.s. 
Slovak Republik 
Recycling of tobacco o products in Slovak 
Republik Vajnorská 100/B 831 04 Bratislava 
25.0 
 
 
 
JOINT VENTURES: INCORPORATED OVERSEAS CONTINUED 
Name 
  Country of incorporation  
Principal activity and registered address 
  
Percentage owned 
Global Horizon Ventures Limited 
  Hong Kong 
  Sales and marketing of cigarettes in Asia 
Room 3907-08, 39th Floor, Hopewell Centre, 183 
Queens Road East, Wanchai, Hong Kong 
50.0 
Intertab S.A. (i) 
Switzerland 
Holding investments in subsidiary companies 
Société Fiduciaire Suisse-Coopers & Lybrand 
S.A., Route de la Glâne 107, Villars-sur-Glâne, 
1752, Switzerland 
50.0 
West Tobacco Pte Ltd (i) 
Singapore 
Dormant 
1 Harbourfront Avenue #14-07, Keppel Bay 
Tower, 098632 Singapore  
50.0 
PARTNERSHIPS 
The Group also owns the following partnerships 
Name 
  Country 
Principal activity, registered address and principal place of business 
Fabrica de Tabacos La Flor de Copan S de R.L. de CV  
Honduras 
 
Holding investments in subsidiary companies 
 
  
    
  Registered address and principal place of business: Apartado Postal 209, 
Colonia Mejia-García, Santa Rosa de Copán, Honduras  
Imperial Tobacco (Efka) GmbH & Co. KG 
Germany 
Manufacture of tubs in Germany 
  
    
  Registered address and principal place of business: Behrinstrasse 122 A,, 
Hamburg, 22763, Germany 
Imperial Tobacco Kazakhstan LLP (i) 
 
Kazakhstan 
 
Marketing and distribution of tobacco products in Kazakhstan 
  
    
  Registered address and principal place of business: 3rd Floor, Prime 
Business Park, 100/2 Nursultan Nazarbayev Avenue, Medeuskiy District, 
Almaty, 050000, Kazakhstan 
ITG Brands Holdpartner LP 
United States of America 
Marketing and sale of tobacco products in United States of America 
  
    
  Registered address and principal place of business: 628 Green Valley Road, 
Suite 500, Greensboro, NC 27408, USA 
The subsidiaries listed were held throughout the year and the consolidated Group financial statements include all the subsidiary 
undertakings identified. All dormant UK entities have taken the exemption available to not have an audit of their financial statements. 
Unless otherwise stated the entities are unlisted, have one type of ordinary share capital and a reporting period ending on 30 September 
each year. 
(i) December year end 
(ii) March year end 
(iii) Listed entity 
(iv) Holding of one type of ordinary share only (where more than one type of share is authorised/in issue). Only applicable to partly owned 
entities. Percentage ownership is shown in the tables above. 
(v) Holding of two types of ordinary share (where more than one type of ordinary share is authorised/in issue). Only applicable to 100% 
owned subsidiaries. 
(vi) Holding of preference shares only 
(vii) Holding of ordinary and preference shares 
(viii) Holding of ordinary and redeemable shares 
(ix) Holding of ordinary and deferred shares 
(x) Holding of two types of ordinary share and redeemable shares 
The percentage of issued share capital held by the immediate parent and the effective voting rights of the Group are the same except for 
Imperial Tobacco Italy S.r.l. where the entire share capital, and therefore 100% of the voting rights, are held by a number of Group 
companies. 
 
Imperial Brands PLC | Annual Report and Accounts 2024
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SHAREHOLDER INFORMATION
SHAREHOLDER INFORMATION
FINANCIAL CALENDAR AND DIVIDENDS
Half year results are expected to be announced in May 2025 
and the Full year results in November 2025.
The Annual General Meeting of the Company will be held on 
Wednesday 29 January 2025 at 9.30am at the Bristol Marriott 
Royal Hotel, College Green, Bristol BS1 5TA. The Notice of 
Meeting and explanatory notes about the resolutions to be 
proposed are set out in the circular enclosed with this Report.
Dividends are generally paid at the end of March, June, 
September and December. Payment of the 2024 final dividend, 
if approved, will be on 31 March 2025 to shareholders on the 
Register of Members at the close of business on 21 February 
2025. The associated ex-dividend date will be 20 February 2025.
SHARE DEALING SERVICE
Our Registrar offers Shareview Dealing, a service which allows 
you to buy or sell Imperial Brands PLC ordinary shares if you 
are a UK resident. You can deal on the internet or by phone. 
Log on to www.shareview.co.uk/dealing or call them on  
03456 037 037 between 8am and 4.30pm Monday to Friday 
for more information about this service. If you wish to sell 
your Imperial Brands PLC ordinary shares, you will need 
your shareholder reference number, which you can find on 
your share certificate.
INDIVIDUAL SAVINGS ACCOUNT
Investors in Imperial Brands PLC ordinary shares may take 
advantage of a low-cost Individual Savings Account (ISA) 
and Investment Account where they can hold their Imperial 
Brands PLC ordinary shares electronically. The ISA and 
Investment Account are operated by Equiniti Financial 
Services Limited.
For further information please go to www.shareview.co.uk/
dealing or call Equiniti on 0345 0700 720.
DIVIDEND REINVESTMENT PLAN
Imperial Brands PLC has set up a dividend reinvestment plan 
(DRIP) to enable shareholders to use their cash dividend to buy 
further Imperial Brands PLC ordinary shares in the market. 
Further information can be obtained from Equiniti on 0371 384 
2037 (+44 371 384 2037 if calling from outside the UK) or online 
at www.shareview.co.uk.
AMERICAN DEPOSITARY RECEIPT FACILITY
Imperial Brands PLC ordinary shares are traded on the OTCQX 
International Premier platform in the form of American 
Depositary Shares (ADSs) using the symbol ‘IMBBY’. The ADS 
facility is administered by J.P. Morgan Chase, N.A. and enquiries 
should be directed to them at the address shown opposite.
WEBSITE
Information on Imperial Brands PLC is available on our 
website: www.imperialbrandsplc.com.
Equiniti also offers a range of shareholder information online. 
You can access information on your holdings, indicative share 
prices and dividend details and find practical help on 
transferring shares or updating your details at:  
www.shareview.co.uk.
REGISTERED OFFICE
121 Winterstoke Road  
Bristol BS3 2LL
+44 (0)117 963 6636
Incorporated and domiciled in England and Wales No: 3236483 
REGISTRAR
Equiniti Limited 
Aspect House 
Spencer Road  
Lancing  
West Sussex BN99 6DA
+44 (0)371 384 2037* 
+44 (0)371 384 2255* text phone for shareholders  
with hearing difficulties
	*
Lines are open 8.30am to 5.30pm, Monday to Friday excluding public holidays in 
England and Wales. 
AMERICAN DEPOSITARY RECEIPT FACILITY
EQ Shareowner Services  
P.O. Box 64504  
St. Paul, MN 55164-0504
Toll-free number inside USA:  
+1-800-990-1135*
From outside the USA:  
+1 651-453-2128*
Online:
Visit: www.shareowneronline.com,  
then scroll down to ‘Contact Us’ information.
For more contacts visit: 
https://adr.com/contact/jpmorgan
	*
Lines are open Monday to Friday 7am to 7pm (Central Time US). 
CORPORATE BROKERS
Morgan Stanley & Co. International Plc  
20 Bank Street  
Canary Wharf  
London E14 4AD
+44 (0)20 7425 8000
Barclays Bank PLC  
1 Churchill Place  
Canary Wharf  
London E14 5HP
+44 (0)20 7623 2323
AUDITOR
Ernst & Young LLP  
1 More London Place  
London SE1 2AF
Certain statements in this report constitute or may constitute forward-looking statements. Any statement in this report that is 
not a statement of historical fact including, without limitation, those regarding the Company’s future expectations, operations, 
financial performance, financial condition and business is or may be a forward-looking statement. Such forward-looking 
statements are subject to risks and uncertainties that may cause actual results to differ materially from those projected or implied 
in any forward-looking statement. These risks and uncertainties include, among other factors, changing economic, financial, 
business or other market conditions. These and other factors could adversely affect the outcome and financial effects of the plans 
and events described in this report. As a result, you are cautioned not to place any reliance on such forward-looking statements. 
The forward-looking statements reflect knowledge and information available at the date of this report and the Company 
undertakes no obligation to update its view of such risks and uncertainties or to update the forward-looking statements contained 
herein. Nothing in this report should be construed as a profit forecast or profit estimate and no statement in this report should be 
interpreted to mean that the future earnings per share of the Company for current or future financial years will necessarily match 
or exceed the historical or published earnings per share of the Company. This report has been prepared for, and only for the 
members of the Company, as a body, and no other persons. The Company, its Directors, employees, agents or advisers do not 
accept or assume responsibility to any other person to whom this report is shown or into whose hands it may come, and any 
such responsibility or liability is expressly disclaimed. 
CAUTIONARY STATEMENT
Imperial Brands PLC | Annual Report and Accounts 2024
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NOTES
Imperial Brands PLC | Annual Report and Accounts 2024
232

Registered Office 
Imperial Brands PLC 
121 Winterstoke Road 
Bristol BS3 2LL 
UK
www.imperialbrandsplc.com
A digital version of this Annual Report  
is available online: www.imperialbrandsplc.com