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Imperial Brands

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FY2021 Annual Report · Imperial Brands
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ANNUAL REPORT AND ACCOUNTS 2021

SET UP FOR   
SUCCESS

 
 
 
 
 
 
We are Imperial Brands,  
a global consumer 
organisation and the fourth 
largest international tobacco 
company, operating across 
120 markets.

OVERVIEW

At a Glance

Our Value Creation Framework

Chair’s Statement

Chief Executive’s Statement

Business Model

Investment Case

Our Operating Environment

Strategy for Success

PERFORMANCE

Key Performance Indicators

Stakeholder Engagement

Our People

ESG Review

Operating Review

Financial Review

Principal Risks and Uncertainties

2
4
14
18
24
26
28
30

GOVERNANCE

Chair’s Introduction

Board Leadership

Board Engagement

The Board and its Committees

Board Statements
Succession and Nominations 
Committee

Audit Committee

Remuneration Report

Directors’ Report

FINANCIALS

Independent Auditors’ Report

Consolidated Income Statement
Consolidated Statement 
of Comprehensive Income

Consolidated Balance Sheet
Consolidated Statement of Changes 
in Equity

Consolidated Cash Flow Statement

Notes to the Financial Statements

Imperial Brands PLC Balance Sheet
Imperial Brands PLC Statement 
of Changes in Equity
Notes to the Financial Statements 
of Imperial Brands PLC

SUPPLEMENTARY 
INFORMATION

Related Undertakings

Shareholder Information

148
160

160
161

162
163
164
220

220

221

225
235

36
38
46
50
64
71
80

94
96
102
104
106

108
111
120
140

PERFORMANCE MEASURES 
USED THROUGHOUT  
THE REPORT

Reported (GAAP)

Complies with International 
Financial Reporting Standards 
and the relevant legislation.

Adjusted (Non-GAAP)

Market share

Non-GAAP measures provide a useful 
comparison of performance from one 
period to the next. Reconciliations can 
be found in notes 3, 6, 8, 10 and 31. 

Market share data is presented 
as a 12-month moving average 
weighted across the markets in 
which we operate.

Constant currency basis 

Stick equivalent

Removes the effect of exchange rate 
movements on the translation of the 
results of our overseas operations. 
We translate current year results at 
prior year foreign exchange rates.

Stick equivalent volumes reflect 
our combined cigarette, fine cut 
tobacco, cigar and snus volumes.

Imperial Brands is transforming. In January 2021  
we announced a new strategy, which is supported  
by new ways of working to enhance our culture.

By putting the consumer at the centre of the business,  
we seek to strengthen sustainable delivery and unlock  
long-term value for all our stakeholders.

For more information  
please see  
www.imperialbrandsplc.com

W W W . I M P E R I A L B R A N D S P L C . C O M

11

OVERVIEW IMPERIAL BRANDS AT A GLANCE

TRANSFORMING   
TO  UNLOCK VALUE

Driven by insights and data, we seek 
to meet the expectations of adult 
smokers by leveraging our international 
and local brands to serve their needs. 
We are refining our ways of working 
and fostering our challenger mindset.

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TRANSFORMING OUR BRANDS

Our portfolio of brands connects with adult 
smokers in all the key tobacco and next 
generation product (NGP) segments. We 
invest in brand innovation to meet evolving 
consumer preferences.

4th largest

INTERNATIONAL TOBACCO 
BUSINESS

CIGARETTES / FINE CUT

CIGARS

SNUS

NGP

UK

JPS

Golden Virginia

Germany

JPS

West

Lambert & Butler

Gauloises

Carlton

Davidoff

Spain

Ducados

Fortuna

Nobel

West

USA

Winston

Kool

Maverick

Backwoods

Australia

JPS

Champion

Riverstone

Parker & Simpson

TRANSFORMING OUR MARKETS

We are focused on five priority combustible 
markets representing around 70% of our 
adjusted operating profit. We’re investing 
in improved sales execution and brand 
building to drive sustainable growth.

120

MARKETS

TRANSFORMING OUR CULTURE

We are changing how we work to focus on 
the consumer and to align our resources 
with our strategy, supported by a culture 
change that is key to our transformation.

27,700

EMPLOYEES*

*  Pro-forma number excluding the La Romana disposal. See Note 7 of the financial statements.

W W W . I M P E R I A L B R A N D S P L C . C O M

3

OVERVIEW OUR VALUE CREATION FRAMEWORK

WE ARE
SET UP FOR 
SUCCESS

These results reflect the 
good progress we are 
making in implementing our 
new focused strategy to 
transform Imperial.

STEFAN BOMHARD
CHIEF EXECUTIVE OFFICER

4

I M P E R I A L   B R A N D S   |   A N N U A L   R E P O R T   A N D   A C C O U N T S   2 0 2 1

OUR PURPOSE
Forging a path to a healthier  
future for moments of relaxation and pleasure.

Pages 6-7 

OUR VISION
To build a strong challenger business powered  
by responsibility, focus and choice.

Pages 8-9

STRATEGIC PILLARS

FOCUSING  
ON OUR  
PRIORITY  
MARKETS

Page 30

DRIVING  
VALUE FROM  
OUR BROADER 
PORTFOLIO

BUILDING  
A TARGETED  
NGP BUSINESS

Page 32

Page 34

Focus on priority combustible markets

•  Target increased investment in our 

largest and most appealing profit pools
•  Focus on defined key operational levers 

to unlock value

Drive value from our broader market 
portfolio

•  Efficiently manage broader market portfolio
•  Create global processes and drive best 

practice sharing

•  Prepare future growth engines
•  Selectively rationalise portfolio

Build a targeted NGP business

•  Focus on heated tobacco in Europe as 

primary growth engine

•  Turn around vapour business with focus 

on the US, the UK and France

•  Oral nicotine focus on existing markets

CRITICAL ENABLERS

CONSUMER AT THE 
CENTRE OF THE BUSINESS

PERFORMANCE-BASED 
CULTURE AND CAPABILITIES

SIMPLIFIED AND EFFICIENT 
OPERATIONS

Strengthen critical capabilities: 
marketing, innovation, digital and 
consumer insight

Leverage relevant brand portfolio 
to address key consumer needs

Embed fact-based and 
collaborative ways of working

Build a challenger mindset 
throughout the organisation

Invest in talent and embrace 
diversity and inclusivity

Simplify the organisation through 
global processes underpinned 
by technology

Create and embed a performance 
management framework that will 
drive agility and accountability 
in decision-making

BEHAVIOURS
Start with the consumer, collaborate,  
take accountability, be authentic, build our future.

Pages 12-13

W W W . I M P E R I A L B R A N D S P L C . C O M

5

PURPOSE 
LED

FOR SUCCESS

Our purpose is our guiding light. It defines why 
we are here, what we are trying to achieve over 
the long term and the growing contribution we 
can make to society over time.

FORGING A PATH 
This is our 
commitment 
to finding a long-
term solution for 
harm reduction. 
We have started 
the journey. It will 
take time, energy 
and creativity 
but we are clear 
on our direction.

MOMENTS OF 
RELAXATION  
AND PLEASURE 
This recognises 
why our consumers 
enjoy our products 
and our role to 
provide genuine 
choices in how 
experiences 
are delivered.

HEALTHIER FUTURE 
This is our 
commitment 
to make a positive 
contribution to a 
healthier future 
for our consumers 
and society through 
potentially reduced 
risk products as well 
as our commitments 
to operating 
responsibly and 
minimising our 
impact on the planet.

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I M P E R I A L   B R A N D S   |   A N N U A L   R E P O R T   A N D   A C C O U N T S   2 0 2 1

Our purpose is 
forging a path to a 
healthier future for 
moments of 
relaxation and 
pleasure. 

MURRAY MCGOWAN
CHIEF STRATEGY AND 
DEVELOPMENT OFFICER

W W W . I M P E R I A L B R A N D S P L C . C O M
W W W . I M P E R I A L B R A N D S P L C . C O M

7
7

CLEAR 
VISION

FOR SUCCESS

Our vision sets out our medium-term aspirations. 
It defines our priorities and focus for the next 
five years and ultimately underpins the delivery 
of our longer-term purpose.

BUILD A 
CHALLENGER 
BUSINESS 
This is about the 
mindset we want to 
embrace, one that 
plays to our historic 
strengths as the 
smaller player yet 
faster, more agile 
and confident.

POWERED BY 
RESPONSIBILITY
We are committed 
to operating 
responsibly 
in everything we 
do, respecting our 
communities and 
our planet.

FOCUS AND CHOICE 
We will be 
thoughtful 
in where we allocate 
resources; these 
decisions will be 
based on robust 
consumer insight 
to provide adult 
smokers with the 
best choices.

8

I M P E R I A L   B R A N D S   |   A N N U A L   R E P O R T   A N D   A C C O U N T S   2 0 2 1

Our vision is to 
build a strong 
challenger business 
powered by 
responsibility, 
focus and choice. 

JAVIER HUERTA
CHIEF SUPPLY CHAIN OFFICER

W W W . I M P E R I A L B R A N D S P L C . C O M
W W W . I M P E R I A L B R A N D S P L C . C O M

9
9

CONSUMER 
CENTRIC

FOR SUCCESS

This is about one billion 
very different journeys 
and in order to truly 
understand and support 
those individual journeys 
we are becoming more 
rigorous and data driven, 
adopting the best and 
newest techniques 
from other consumer 
goods sectors to deliver 
against the needs of 
our consumers.

We believe the world’s 
one billion adult smokers 
should be respected 
as active citizens, 
informed consumers 
and diverse individuals.

We also think it is 
important to provide 
potentially healthier 
choices that better 
satisfy the preferences 
of the consumer.

At Imperial, we see 
a path to a potential 
improvement in health 
outcomes and delivering 
a better experience 
for consumers, while 
continuing to meet 
the needs of the varied 
stakeholders who rely 
upon us.

10

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We start with the 
consumer, focusing on 
consumer insight and 
research to ensure we 
build a portfolio that 
suits them.

ANDY DASGUPTA
CHIEF CONSUMER OFFICER

W W W . I M P E R I A L B R A N D S P L C . C O M

11

CULTURE 
DRIVEN

FOR SUCCESS

We have laid the foundations for a performance-
driven and inclusive culture which supports the 
delivery of Imperial’s new strategy.

Underpinning our cultural shift is a set of five clear 
behaviours – how we need to think and act in order  
to succeed.

START WITH THE 
CONSUMER
Everything we do 
starts with the 
consumer – they 
are the reason we 
are here. 

COLLABORATE 
WITH PURPOSE 
We work 
collaboratively with 
others to deliver 
better outcomes 
for all of us.

BE AUTHENTIC  
AND INCLUSIVE  
TO ALL 
Everyone is 
welcome. The more 
diverse we are, the 
stronger we are. 

TAKE 
ACCOUNTABILITY 
WITH CONFIDENCE 
We deliver what 
we promise, and 
we hold each other 
to account. 

BUILD OUR FUTURE 
We stay one 
step ahead, 
and challenge 
ourselves to be 
better every day.

12

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I M P E R I A L   B R A N D S   |   A N N U A L   R E P O R T   A N D   A C C O U N T S   2 0 2 1

We launched our five core 
behaviours which describe 
how we need to think 
and act in order to 
deliver successfully 
on our ambitions. 

ALISON CLARKE
CHIEF PEOPLE AND CULTURE OFFICER

W W W . I M P E R I A L B R A N D S P L C . C O M
W W W . I M P E R I A L B R A N D S P L C . C O M

13
13

THÉRÈSE ESPERDY
CHAIR

14

I M P E R I A L   B R A N D S   |   A N N U A L   R E P O R T   A N D   A C C O U N T S   2 0 2 1

OVERVIEW CHAIR’S STATEMENT 

A CL EAR DIRECTION   
FOR  SUCCESS

DEAR SHAREHOLDERS

2021 was a year of important progress, 
as we set out our new strategy and 
began to build the foundations to 
strengthen performance.

The Board has continued to 
take decisive action to make the 
necessary changes with pace. A key 
focus for the year has been to develop 
our leadership capabilities, while 
supporting the executive team in 
their strategic review.

We have made significant progress in 
enhancing the composition of both the 
Board and the Executive Leadership 
Team (ELT). I am particularly proud of 
the strong and diverse Board we have 
now assembled, which is equipped 
with a compelling mix of skills and 
experience relevant to Imperial and 
the challenges and opportunities 
it faces.

Our new strategy, vision and purpose are 
a comprehensive plan for change, which 
we have now begun to implement. I am 
pleased to report our operational and 
financial performance for the year 
has been delivered in line with our 
expectations, reflecting the early fruits 
of our more focused approach under the 
new leadership team.

Strategy update

Our aim is to create a stronger, more 
agile, consumer-centric company. At 
our Capital Markets Day in January we 
set out a clear plan of action that plays 
to our strengths as the fourth largest 
global tobacco player and nurtures our 
strong challenger mindset and culture. 
Core to our new approach is to place 

consumers at the centre of our 
decision-making so we are better 
placed to meet evolving consumer 
needs. This is key to delivering better 
and more consistent results over time.

Stefan has formed his new Executive 
Leadership Team and work has started 
to restructure the Company aligned 
to the new strategy. Stefan has 
led this comprehensive review 
and delivered significant change 
despite the COVID-19 restrictions.

The Board continues to support and 
oversee the execution of our strategy 
and pays close attention to risk 
management, performance metrics, 
our ESG agenda and stakeholder 
engagement.

Capital allocation

Alongside our strategy, we have 
adopted a clear capital allocation 
framework to define how we will 
prioritise capital deployment over 
the next five years. The Board has 
carefully evaluated the investment 
needs of the business, the appropriate 
capital structure and the best way 
to maximise returns to shareholders 
through a progressive dividend policy 
and by returning surplus capital.

Strengthening the balance sheet 
remains an important priority so 
we can reach our target leverage. 
Achieving this target creates 
the headroom for a more flexible 
approach to return surplus capital to 
shareholders through share buybacks 
or special dividends, subject to market 
conditions at the time.

During the first quarter, we 
completed the sale of our Premium 
Cigar business, which will raise total 
proceeds of €1.225 billion. To date, we 
have realised proceeds of €1.15 billion, 
which have been used to reduce debt. 
These proceeds, together with the 
benefit from the decision in 2020 to 
rebase the dividend by one-third and 
our net cash generation in the year, 
and the favourable exchange rate 
benefit, mean our net debt has reduced 
by more than £1.7 billion in the year.

The Board recognises the importance 
of cash returns to investors. In line 
with our progressive dividend policy, 
and taking into account underlying 
business performance, we have 
announced a 1.0 per cent increase 
for the final dividend this year.

Board engagement

The Board has stepped up its 
engagement with key stakeholders 
this year. We held four Board listening 
events with groups of employees from 
around the world. These events were 
great opportunities for the Board 
to hear feedback directly from 
employees, as part of our overall 
engagement strategy. The outputs 
of these Board sessions are featured 
later in the People and Culture section 
of this report. These activities build on 
the town halls and other activities led 
by Stefan and the executive team.

W W W . I M P E R I A L B R A N D S P L C . C O M

15

OVERVIEW CHAIR’S STATEMENT – CONTINUED

With our new strategy clearly 
articulated, we have plenty to 
achieve in the year ahead.

Board changes

Since becoming Chair, I have been 
determined to strengthen the Board’s 
capabilities, expertise and diversity. 
We have made significant progress 
in assembling a high-quality and 
diverse team, notwithstanding the 
challenges of the global pandemic. 
I am delighted we have been able 
to further our expertise in several 
important areas including finance, 
business transformation, government 
and regulatory affairs and large 
multinational enterprises, as well 
as adding relevant sector experience 
in consumer goods and retail. 

In January, we welcomed Alan 
Johnson to the Board as Non-
Executive Director and a member 
of the Succession and Nominations 
Committee and the Audit Committee. 
Alan brings a strong financial 
background in consumer goods and 
retail, having held a number of senior 
finance positions at Unilever during a 
30-year career.

In June, Pierre-Jean Sivignon stepped 
down from the Board for unforeseen 
personal reasons. The Board and I were 
deeply saddened to hear of his need 
to step down and would like to thank 
Pierre-Jean for his contribution to 
the Board.

The Board continued an active 
dialogue with shareholders and 
we have received regular feedback 
reports from investors throughout the 
year. I have also met with our largest 
shareholders to update on progress, 
listen to feedback and to discuss any 
concerns. I am pleased to report the 
actions we have already taken have 
resulted in a more positive dialogue 
with shareholders, although much 
remains to be achieved through our 
five-year plan.

I have also supported the new 
leadership team in their increased 
engagement with all key stakeholders, 
including customers, suppliers, 
regulators and NGOs, and we look 
forward to building on this in the 
coming year. The Board believes 
this more outward-looking approach 
is critical to changing the culture 
to create a stronger and more 
agile business.

Operating responsibly

Our commitment to our environmental, 
social and governance (ESG) 
responsibilities is captured in our new 
vision, purpose and values and will be 
delivered through our strategy. 

Since becoming Chair, I have taken 
a direct interest in our ESG agenda 
and chaired a cross-functional ESG 
Steering Committee to maintain 
oversight on progress against our 
five ESG priorities. However, with the 
new ELT in place, it is now appropriate 
that Stefan chairs an operational 
ESG Steering Committee with 
representation from the key functions. 

This will make regular reports to the 
Board and I will remain fully engaged.

The Board supports greater 
transparency, and has agreed 
additional publicly available KPIs 
for climate and energy, farmer 
livelihoods, human rights and waste 
to help our stakeholders measure our 
performance going forward. We have 
also reviewed our progress towards 
the requirements of the Task Force on 
Climate-related Financial Disclosures 
(TCFD) and we are currently on track 
to deliver the required disclosures 
in 2022. I am pleased we have also 
committed to be net zero by 2040.

We recognise the most important ESG 
priority for many of our stakeholders 
is consumer health and, in order to 
realise our harm reduction ambitions, 
we need a stronger NGP business 
offering potentially reduced risk 
products. This is a key pillar of the 
new strategy and our market trials in 
heated tobacco and vapour are critical 
to establish the right foundation 
for this business. We will continue 
to report progress on these trials, 
which will define our metrics for 
consumer health. 

The diversity of the ELT and the 
Board is an important visible sign 
of our commitment to diversity and 
inclusion and reflects our dedication 
to the continual development of 
all aspects of our ESG strategy: 
environmental, social and governance.

16

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In September, we announced the 
appointment of Ngozi Edozien and 
Diane de Saint Victor, who both 
joined the Board as Non-Executive 
Directors on 15 November. Ngozi 
brings to the Board over 30 years’ 
experience in general management, 
finance, consultancy, and business 
development gained at multinational 
companies in Europe, USA and Africa. 
Diane has strong legal, regulatory 
and ESG experience relevant for us 
in the tobacco industry, having held a 
number of General Counsel and other 
key roles in an international career 
spanning more than three decades.

On the Executive Director side, we 
welcomed Lukas Paravicini to the 
Board as Chief Financial Officer in 
May. Lukas joined from ED&F Man 
Holdings where he was CFO and 
brings a combination of financial 
and operational experience from 
consumer goods companies, such 
as Nestlé and Fonterra, as well as 
experience in driving transformational 
change. Lukas succeeds Oliver Tant, 
who retired from the business in 
July. We wish to thank Oliver for his 
contribution to the business during 
his seven-year tenure.

Response to COVID-19

The year ahead

The Board has remained fully 
engaged in the Group’s response to 
the pandemic, with the health and 
safety of our people being our first 
priority, followed by a focus on 
sustaining business performance. 
The Group’s response has been an 
important agenda item at formal 
Board meetings and as part of our 
informal engagement. 

On behalf of the Board, I would like 
to thank our employees for their 
dedication and resilience in the face 
of the continued COVID-19 pandemic 
during the year. Their actions have 
enabled our supply chain to operate 
smoothly throughout the pandemic.

With our new strategy clearly 
articulated, we have plenty to achieve 
in the year ahead. The newly formed 
executive team will continue to make 
the changes required for the next 
phase of Imperial’s development 
and we will see a new consumer-
centred, performance-focused and 
collaborative culture emerge.

The prioritisation of investment 
behind our top-five combustible 
markets and in our market pilots for 
heated tobacco and vapour is creating 
a stronger and more focused business 
that is better able to deliver consistent 
growth over time.

The Board is confident that Imperial 
has great potential and we remain 
focused on delivering the necessary 
changes to strengthen performance 
and realise value for our shareholders.

THÉRÈSE ESPERDY
CHAIR

W W W . I M P E R I A L B R A N D S P L C . C O M

17

OVERVIEW CHIEF EXECUTIVE’S STATEMENT

SET UP   
FOR SUC CESS

The right strategy, purpose 
and mindset

The strategy of Imperial Brands 
has three simple priorities. The first 
is to create sustained value in the 
combustible market through a focus 
on our priority markets where we can 
leverage our strengths. The second is 
to build a distinctive presence in next 
generation products (NGP), which, over 
time, delivers a material contribution 
both to harm reduction, through 
offering potentially reduced harm 
products to consumers, and investor 
returns. The third is to drive value from 
our broader global portfolio.

These priorities are mutually 
supportive. Scalable success in NGP 
requires both consumer focus and 
the full mobilisation of Imperial’s core 
strengths in marketing, manufacturing 
and strong retail partnerships. At the 
same time, I believe our responsible, 
long-term commitment to improving 
the wellbeing of consumers provides 
a defining mission that energises the 
entire organisation.

Delivering on this strategy requires 
us to put the consumer at the centre 
of everything we do, to simplify our 
operations and to develop a rigorous 
performance culture.

As we build the foundations of this 
new culture, over the past year we 
have conducted a range of listening 
exercises with our 27,700 colleagues. 
Through this process, we developed a 
new statement of purpose: “Forging a 
path to a healthier future for moments 
of relaxation and pleasure”. 

Alongside the new strategy we 
have developed a vision statement 
which is “To build a strong challenger 
business powered by responsibility, 
focus and choice”. 

Our challenger mindset is an important 
and distinctive attribute. Although our 
brands have deep heritage, Imperial is, 
in important ways, a young company. 
This year marks our 25th anniversary 
as an independent public company 
and the key acquisitions that 
completed our global footprint occurred 
only in the past decade. In our recent 
history, we have been at our best 
when we have acted as an ambitious 
challenger, providing genuine choice 
for our customers and consumers, 
and an additional responsible industry 
player for regulators and policymakers. 

After just over a year as CEO and 
having met many hundreds of 
colleagues, both virtually and face-to-
face, I can confirm that this business 
retains that challenger spirit in 
abundance. However, as I said at 
the launch of our new strategy in 
January 2021, in order to make a 
reality of our ambition to put the 
consumer at the centre, we need to 
supplement our core strengths with 
additional capabilities in insights, 
innovation and product development.

I’d like to take this opportunity to thank 
our colleagues for their significant 
contribution, particularly with the 
challenges of a global pandemic.

A YEAR OF PROGRESS

Delivered improved results with growth in revenue, profit and cash 

New five-year 
strategy and 
capital allocation 
framework announced

Purpose, vision 
and behaviours 
defined to support 
culture change

Focus on priority 
markets beginning 
to stabilise aggregate 
market share declines

See page 5 for 
more information

See page 5 for 
more information

See page 30 for 
more information

NGP pilots underway 
in heated tobacco 
and vapour

Strengthened 
executive team in 
place to lead the 
transformation

Good progress on 
adopting new ways 
of working

See page 34 for 
more information

See page 22 for 
more information

See page 46 for 
more information

18

I M P E R I A L   B R A N D S   |   A N N U A L   R E P O R T   A N D   A C C O U N T S   2 0 2 1

STEFAN BOMHARD
CHIEF EXECUTIVE OFFICER

W W W . I M P E R I A L B R A N D S P L C . C O M

19

OVERVIEW CHIEF EXECUTIVE’S STATEMENT – CONTINUED

Being clear about our purpose and vision 
enables us to set in place the building 
blocks to develop the right culture to 
support our strategic delivery.

Over the past 12 months we have 
assembled a diverse, new senior 
team and refreshed the way we 
work. This approach, bringing together 
our traditional strengths and future-
facing capabilities, has led to improved 
operational and financial outcomes in 
line with our expectations.

The right team

Driving this new culture is the newly 
formed Executive Leadership Team 
(ELT). During the year, Andy Dasgupta 
joined in the newly created role 
of Chief Consumer Officer and a 
re-organisation of our reporting 
regions led to the appointment 
of Kim Reed as President and CEO 
of our Americas Region and Paola 
Pocci as President of Africa, Asia and 
Australasia (AAA). This new regional 
structure enables a sharper focus 
both on our largest market, the United 
States, and the portfolio of emerging 
markets that have the potential to 
become an important future growth 
engine. Javier Huerta joined as 
Chief Supply Chain Officer and 
Lukas Paravicini as Chief Financial 
Officer. A strengthened ELT team, 
collaborating closely with our 
experienced functional and market 
leaders, means Imperial now has the 
right blend of deep expertise of the 
tobacco industry and fresh ideas and 
perspectives from blue chip consumer 
goods companies, such as Nestlé, 
Unilever, P&G and Pepsi.

Placing the consumer at the centre 
of all our decisions

As Chief Consumer Officer, Andy 
Dasgupta is leading our focus on 
the consumer. Under him, we have 
adopted a more co-ordinated approach 
to how we collect and use consumer 
and competitor insights and data, 
which is leading to better-informed 
and faster decision-making. We are 
now building the right marketing, 
brand and portfolio management 
capabilities to support growth. In 
addition, Andy is leading a newly 
defined innovation programme that 
sits across tobacco and NGP to ensure 
we can meet consumer needs for new 
products, formats and experiences.

Embedding a high 
performance culture

We have taken action to embed a 
performance-based culture; one that 
holds our teams to account and rewards 
teamwork. For our top-five priority 
combustible markets this involved 
detailed monthly executive reviews of 
each market. We have revised incentive 
metrics for the Annual Bonus and Long-
Term Incentive Plans (LTIP) to support 
our strategic objectives. We also have 
defined the new behaviours which 
will support the challenger-minded, 
consumer-centric and responsible 
culture we are creating at Imperial. 
In the coming year we will be rolling 
out a global programme to help our 
colleagues understand and embrace 
how they can best play a practical role 
in driving our transformation. More 
detail on this is given on pages 46 to 49.

Simplifying our operations

To simplify our operations, we are 
restructuring the organisation to 
reallocate resources to the customer 
and consumer-facing areas in our 
priority markets while simplifying 
other aspects of operations. This 
is realising savings to fund our 
investment plans. For example, we 
have already restructured our sales 
and marketing organisation, reducing 
the number of market clusters from 13 
to 10. In addition, our business services 
are implementing modern operating 
models, which will embed more 
effective ways of working. 

The right performance

Our results reflect the actions taken 
to focus our investment tightly behind 
our priority markets and to drive a 
more rigorous approach to managing 
performance in tobacco and NGP. In 
tobacco, we have begun to stabilise 
the long-term aggregate market share 
declines in our five priority markets 
through a greater focus on performance 
management, brand refreshes and 
enhancing our sales footprint in select 
areas. On a constant currency basis, 
Group net revenues grew 1.4 per cent 
year-on-year reflecting continued 
strong pricing dynamics. Reported 
revenue grew 0.7 per cent at actual 
exchange rates. As anticipated, we grew 
our Group adjusted operating profit by 
4.8 per cent in the year on a constant 
currency basis driven by a reduction in 
our NGP losses and higher Distribution 
profit from Logista. Reported operating 
profit grew 15.2 per cent at actual 
exchange rates. We delivered solid 
cash flow performance, generating 
£1.5 billion of free cash flow.

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Focus on priority combustible 
market portfolio

Deliver value from broader 
market portfolio

Aggregate market share in our five 
priority combustible markets declined 
by just two basis points, compared to a 
17 basis point decline last year. Share 
gains in the US, UK and Spain partially 
offset declines in Germany and Australia. 
This relative improvement reflects the 
benefit of the changes we are making 
to focus greater resource and more 
detailed performance management on 
these priority markets. We have begun 
to increase investment in these markets 
behind some clear operational levers, 
such as increased sales force and key 
account management, areas which 
were identified by the local teams. We 
are making good progress, although 
the main investment increase begins 
in the coming year. Further details are 
provided in the Operating Review.

Build a targeted NGP business

The NGP category remains relatively 
nascent in the majority of markets. 
We have an exciting opportunity to 
make a meaningful contribution to 
harm reduction by building a targeted 
and sustainable business in this 
market, offering potentially reduced 
risk products. Our new approach 
offers consumers greater choice in 
markets where they already express a 
preference for a particular proposition. 

In heated tobacco, two trials in the 
Czech Republic and Greece with our 
Pulze and iD propositions have received 
a positive response from our trade 
partners and consumers. These are 
attractive markets because heated 
tobacco is already a well-established 
NGP category and we can leverage our 
existing route to market for combustible 
tobacco products. The valuable 
consumer insights we gain from these 
pilot initiatives will inform the scale 
and pace of further market rollouts.

In the United States we have 
also started trials for a revised 
proposition for our vapour product, blu, 
including more innovative consumer 
communication and customer support. 
We have chosen to do this in a focused 
geographic area to best assess the 
impact of our new approach.

Modern oral nicotine continues to 
perform well in Norway and Austria, 
markets where consumers have a 
preference for this type of proposition. 

Our detailed strategic review created 
a clear role for each of Imperial’s 
markets. The structured approach to 
market segmentation will drive our 
allocation of resources in terms of 
management time and investment. 
Our more focused approach has 
supported market share gains 
across the Group with overall 
tobacco share up 20 basis points 
year-on-year. Highlights include a 
strong performance from the African 
market cluster, which has grown share, 
net revenue and profit.

Environmental, social & 
governance (ESG)

Our approach to ESG supports our 
new business strategy and defines 
our responsibilities as a business. It 
is aligned with those UN Sustainable 
Development Goals which are most 
relevant to our Company strategy, 
namely consumer health, climate and 
energy, farmer livelihoods and welfare, 
human rights, and waste. 

Furthermore, we have recently made 
a commitment to be net zero by 2040. 
We already have targets which are 
consistent with reductions required 
to limit climate warming to 2°C, which 
have been approved by the Science 
Based Targets initiative (SBTi). We 
intend to re-engage with SBTi to 
approve revised and more ambitious 
goals consistent with climate warming 
of 1.5°C and our net zero ambition. 

We have strengthened our ESG team 
with the hiring of Tony Dunnage as 
global lead on ESG. Tony brings more 
than 30 years’ experience in Unilever, 
directing end-to-end supply chain 
and manufacturing sustainability for 
250-plus factories and reports directly 
to the ELT. 

Capital allocation priorities

We have a clear capital allocation 
framework linked to our strategy to 
maximise returns for shareholders, 
with four clear capital priorities:

•  Invest behind the new strategy to 
deliver the growth initiatives. 

•  Deleverage to support a strong and 

efficient balance sheet with a target 
leverage towards the lower end 
of our net debt to EBITDA range 
of 2-2.5 times.

•  A progressive dividend policy  

with dividend growing annually  
taking into account underlying 
business performance.
•  Surplus capital returns to 

shareholders to be considered once 
target leverage has been achieved.

This year we reduced adjusted net debt 
by £1.7 billion, on a constant currency 
basis, with net debt to EBITDA gearing 
reduced by 0.5 times to 2.2 times, at 
constant currency. At actual exchange 
rates, reported net debt reduced by 
£1.8 billion.

In line with our progressive dividend 
policy, the Board has decided to 
increase the dividend by 1.0 per cent, 
and we remain committed to providing 
a reliable, consistent cash return 
to shareholders.

Outlook

We remain on track to deliver against 
our strategy with our expectations 
for the coming year in line with the 
guidance we provided at our Capital 
Markets Day in January this year. At 
constant exchange rates, we expect to 
deliver net revenue growth at a similar 
rate to the 2021 financial year, while 
adjusted operating profit is expected to 
grow slightly slower than net revenue, 
reflecting the increased investment in 
line with our strategic plan.

Our five-year strategy to strengthen 
performance and deliver growing 
shareholder returns is divided into two 
distinct phases. The year ahead will 
complete the two-year ‘strengthening’ 
phase with further investment in our 
five priority markets and NGP pilots, 
the embedding of new ways of working 
and cost-saving initiatives in line with 
our plans. This builds the foundations 
for the subsequent three-year phase 
of our plan, in which we will accelerate 
returns and deliver sustainable growth 
in shareholder value.

STEFAN BOMHARD
CHIEF EXECUTIVE OFFICER

W W W . I M P E R I A L B R A N D S P L C . C O M

21
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OVERVIEW LEADERSHIP

A STRE NGTHENED TEAM

Our newly assembled 
Executive Leadership 
Team (ELT) brings 
fresh perspectives 
and consumer-facing 
capabilities to the 
business from a 
diverse range of 
FMCG backgrounds.

This, in combination with the deep 
tobacco industry knowledge that exists 
across our market leadership teams, 
gives us confidence that we have the 
right blend of skills and experience to 
deliver on our strategy.

Five additions to the ELT this year 
include Chief Financial Officer 
Lukas Paravicini and two new Region 
Presidents, Kim Reed and Paola Pocci.

Andy Dasgupta was appointed to the 
newly created role of Chief Consumer 
Officer, and Javier Huerta has joined 
to lead a new single, connected and 
integrated supply chain function.

STEFAN BOMHARD
CHIEF EXECUTIVE OFFICER

Stefan has experience of leading the delivery of 
transformational change, having spent five years as 
CEO of the international automotive distribution business 
Inchcape. His 30 years of business experience also include 
senior roles in the consumer goods sector at Unilever, 
Procter & Gamble and Cadbury, as well as the challenger 
firms Bacardi and Burger King.

LUKAS PARAVICINI
CHIEF FINANCIAL OFFICER

Lukas has a track record of driving transformational 
change in financial and operational roles at international 
consumer goods organisations. He was previously CFO 
at agricultural commodities and brokerage group ED&F 
Man Holdings and also held senior positions at Fonterra, 
the world’s largest dairy exporter. These roles built on a 
22-year career at Nestlé.

JOERG BIEBERNICK
PRESIDENT, EUROPE REGION

Joerg has extensive tobacco industry knowledge from 
his four years on the ELT, including a six-month period as 
Joint Interim CEO. Prior to joining Imperial he developed 
considerable brand marketing and general management 
experience from senior roles in the consumer sector at 
Kimberly Clark, Georgia Pacific and Procter & Gamble. 

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ALISON CLARKE
CHIEF PEOPLE & CULTURE OFFICER

MURRAY MCGOWAN
CHIEF STRATEGY & DEVELOPMENT OFFICER

Alison is a highly experienced global business leader 
having held senior positions at Whitbread, Hutchison, 
United Utilities and at Inchcape, where she held 
responsibility for all aspects of people and culture 
strategies. She has led a number of large HR functions, 
and teams responsible for business transformation, 
communications and ESG. 

Murray has a strong background in strategy gleaned from 
strategic and operational leadership roles for a number of 
high profile businesses including Costa Coffee, Yum! Brands, 
Cadbury and The Restaurant Group. He also worked with a 
range of leading global FMCG and retail businesses during 
his time at McKinsey & Company.

ANINDYA (ANDY) DASGUPTA
CHIEF CONSUMER OFFICER

Andy has held senior executive positions in marketing, 
strategy and general management for large global 
businesses in multiple markets. He developed extensive 
consumer experience working in senior roles in the 
consumer healthcare division at GlaxoSmithKline, 
the Global Beverages Group at PepsiCo, and at Fonterra, 
where he led the global consumer-branded business. 

PAOLA POCCI
PRESIDENT, AFRICA, ASIA AND AUSTRALASIA REGION

Paola has a strong understanding of geographically 
diverse consumers and of operations management across 
traditional and modern retail channels. In her 22 years 
at Procter & Gamble she held leadership positions across 
developed and developing territories, including Europe, 
the Middle East, the US and China, and across multiple 
FMCG categories. 

JAVIER HUERTA
GLOBAL SUPPLY CHAIN OFFICER

Javier has extensive experience in supply chain, operations 
and consumer goods having held a number of senior roles 
in an 11-year career at Unilever, most latterly as Executive 
Vice President Supply Chain for Foods and Refreshment. His 
strong consumer goods background also includes a 14-year 
career in various roles at Nestlé.

KIM REED
PRESIDENT AND CEO, AMERICAS REGION

Kim has a wealth of experience in consumer goods and a 
track record of more than 30 years in sales and executive 
leadership roles. She joined our US business as Executive 
Vice President, Sales in 2019 to successfully design and 
oversee a comprehensive sales transformation strategy. 
Prior to joining ITG Brands, Kim was General Manager of 
US Sales at The Kellogg Company.

W W W . I M P E R I A L B R A N D S P L C . C O M

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OVERVIEW BUSINESS MODEL

UNLO CKIN G   
VA LUE

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I M P E R I A L   B R A N D S   |   A N N U A L   R E P O R T   A N D   A C C O U N T S   2 0 2 1

OUR ASSETS  

OUR PEOPLE
27,700 employees
We have 27,700 committed  
and passionate employees  
who want to make  
a difference

OUR BRANDS
160 brands
Our portfolio of 160 brands 
provides enjoyment and 
pleasure for millions of 
adult consumers every day

OUR RELATIONSHIPS
120 markets
We have solid, trusted 
partnerships with stakeholders 
including customers and 
suppliers across 120 markets

OUR OPERATIONS
31 manufacturing 
sites
We have a network of  
31 manufacturing sites that 
source and process tobacco 
raw materials to provide high 
quality products at lowest cost

OUR INDUSTRY 
KNOWLEDGE

Our deep knowledge of the 
tobacco and nicotine industry, 
including our scientific and 
regulatory understanding, 
helps us to operate responsibly 
in all our markets

OUR FINANCIAL 
STRENGTH

We are able to raise prices 
to more than offset volume 
declines to deliver high 
margins and strong cash flows 
to invest and drive return

OUR BUSINESS ACTIVITIES

ADULT CONSUMER INSIGHTS

We start with the consumer – and everything 
we do is based around a deep understanding 
of adult smokers and nicotine consumers. This 
is led by our Chief Consumer Officer and we 
unlock value by ensuring we offer the right 
product choices to meet consumer needs. 
These insights provide competitive advantage 
and inform how we communicate with adult 
consumers and our product offerings in both 
combustible tobacco and NGP.

MARKETING & INNOVATION

Our marketing and innovation teams 
add value by using consumer insights 
to develop a portfolio of combustible 
tobacco and potentially reduced 
harm NGP to engage and excite adult 
consumers. We use sales and marketing 
communications and innovation to 
differentiate our brands and meet 
evolving consumer needs.

EFFICIENT MANUFACTURING

Our manufacturing teams take the raw materials and 
employ the latest production methods, working to the 
highest quality and product manufacturing standards. 
Our scale and knowledge are competitive strengths 
enabling us to supply quality products at lowest cost. 
Where appropriate, for example with NGP devices, 
we use third-party manufacturers with the technical 
expertise to deliver high-quality products. We also 
use third-party logistics companies to distribute 
our products.

SCIENCE & REGULATION

We use our know-how and smaller size to be 
agile in how we respond to regulatory changes. 
This is supported by our science and corporate 
affairs teams who understand the regulatory 
environment in all our markets and ensure we 
operate responsibly with high quality products 
compliant with local standards. 

SUSTAINABLE SOURCING

Our leaf purchasing teams work with a diverse 
and complex supply chain from smallholder 
farmers to multinational companies to procure 
high-quality leaf and nicotine for our products. 
Our procurement teams add value by responsibly 
meeting all our sourcing needs including leaf, 
nicotine and non-tobacco materials such as 
papers, filters and packaging, as well as the 
power and water we use to run our factories.

STRONG RETAIL PARTNERSHIPS

The sales and marketing teams in our regions 
add value through their strong partnerships with 
our customers, which is a source of competitive 
advantage. We understand their needs and 
help them to navigate the changing regulatory 
environment. Our goal is to deliver mutually 
attractive commercial arrangements that 
support growth and value creation for our retailer, 
wholesaler and distributor customers. We want 
our customers to grow so we grow as well.

W W W . I M P E R I A L B R A N D S P L C . C O M
W W W . I M P E R I A L B R A N D S P L C . C O M

25

OVERVIEW INVESTMENT CASE

AN  ATTRACTIVE   
INVE S TMEN T  PROPOSITIO N

Our new five-
year strategy will 
build a better and 
stronger business 
by leveraging our 
assets and capabilities 
to unlock value for all 
stakeholders. Alongside 
our strategy we have 
set out a clear capital 
allocation framework 
to support investment 
in the new strategy, 
strengthen our 
balance sheet and 
deliver enhanced 
shareholder returns.

REVITALISED 
TOBACCO BUSINESS 
DRIVING STRONG 
CASH RETURNS

The tobacco value creation 
model remains resilient with 
affordability and strong brand 
loyalty supporting sustainable 
pricing. By focusing on our top five 
combustible markets that generate 
c. 70% of operating profit contribution, 
with selective investment in brand 
equity and sales force, we will stem 
market share losses to generate 
improving cash returns from 
our combustible business.

Our five-year plan will deliver a 
stronger financial outlook with 
a clear operational and financial 
focus over two phases.

NGP BUSINESS 
PROVIDING OPTIONS 
FOR POTENTIAL  
HARM REDUCTION 
AND GROWTH

Next generation products have  
great growth potential as they are  
still a relatively nascent category 
in the majority of markets. We have 
unified our NGP operations under  
a single leadership, incorporating 
agile and entrepreneurial ways 
of working as a differentiated fast 
follower. By revising our category 
prioritisation and limiting our 
category/market combinations,  
taking a relentless consumer focus 
and a more disciplined investment 
approach, we have a clear plan to 
enhance our NGP delivery.

c.70%

OF PROFIT 
CONTRIBUTION 
COMES FROM TOP 
FIVE COMBUSTIBLE 
MARKETS

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SELF-HELP 
INITIATIVES DELIVER 
OPERATIONAL 
IMPROVEMENT  
AND STRENGTHEN 
PERFORMANCE

STRONG 
SUSTAINABLE CASH 
FLOW GENERATED 
FROM A HIGH 
QUALITY 
PORTFOLIO

PROGRESSIVE 
DIVIDEND 
SUPPLEMENTED  
BY CAPITAL  
RETURNS AT THE 
APPROPRIATE TIME

Investment and operational 
improvements will enhance financial 
delivery as we build the right capability 
and focus on our enabling functions 
to support the new strategy. With the 
consumer firmly placed at the centre 
of our business, and a challenger 
mindset re-established, teamwork 
and collaboration are encouraged with 
rewards and incentives based mainly 
on shared Group objectives.

The business remains highly cash 
generative with low capital intensity, a 
working capital focus and disciplined 
capital expenditure producing cash 
conversion of typically between 90% 
and 100%. Group expectations are for 
flat adjusted operating profit in FY22, 
thereafter delivering improving profit 
growth with a three-year mid-single 
digit compound annual growth rate.

Near-term capital priorities include 
targeted investment in operational 
levers, a progressive dividend policy 
reflecting underlying performance and 
a commitment to an investment grade 
credit rating. Once target leverage is 
achieved, the Board supports surplus 
capital returns via a share buyback 
and/or special dividend.

Our five-year plan will deliver a stronger financial outlook with a clear operational prioritisation in tobacco 
and NGP over two phases:

Phase 1 – Strengthening
FY21 to FY22

Phase 2 – Accelerating returns
FY23 to FY25

Increased investment in operational  
growth drivers in tobacco and NGP

Investment and operational  
improvements enhance financial delivery

Strategic focus

New ways of working deliver efficiencies

Consolidate investment in tobacco and NGP

Implement operational excellence 
improvements

Leveraging efficiency benefits

Net revenue

Gradually improving trajectory with 5-year CAGR of 1-2%

Adjusted operating  
profit

FY22 adjusted operating profit margin flat*  
on FY21, with no margin reset

Delivering improving profit growth 
3-year CAGR of mid-single digits

Cash flow

Dividend

Leverage

Further capital  
returns

Operating cash flow conversion typically between 90% to 100%

Progressive dividend policy reflecting underlying performance

Committed to investment grade credit rating (lower end 2.0x to 2.5x Net Debt/EBITDA)

Once target leverage achieved, Board supports surplus capital returns

*  excluding non-repeat of net £40m US state litigation settlement charge.

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27

OVERVIEW OUR OPERATING ENVIRONMENT

MANAGING OUR MARKET DRIVERS

The global tobacco market 
is valued at US$850 billion, 
with cigarettes representing 
the largest category with 
over 5,200 billion cigarettes 
consumed each year. Although 
global cigarette consumption is 
declining, more than 19 per cent 
of the world’s adult population still 
choose to smoke. The development 
of potentially less harmful next 
generation products (NGP), 
coupled with social change and 
regulation, is resulting in some 
smokers choosing alternative 
nicotine products such as heated 
tobacco, vapour and oral nicotine, 
that do not involve the combustion 
of tobacco. The industry remains 
highly competitive with four global 
players as well as local operators.

US$850 bn

THE GLOBAL TOBACCO  
MARKET VALUATION

REGULATION AND EXCISE
Tobacco and nicotine regulation continues to 
evolve and remains a significant influence on how we 
manufacture, advertise and sell our products, and how 
our consumers buy and enjoy them. Regulation varies 
widely across regions and markets. At a regional level, 
the EU has committed to re-examining its Tobacco 
Products Directive. Nationally, countries such as New 
Zealand have unveiled comprehensive programmes 
of new regulation, while the US and Greece have 
further developed product-by-product approval 
pathways for the marketing of tobacco and nicotine 
products. Combustible tobacco is heavily taxed, 
contributing globally more than US$200 billion to 
governments each year.

Despite these measures, smoking among adults 
persists. Many of the world’s one billion adult 
smokers choose to use tobacco products in markets 
where there are extreme restrictions on tobacco 
availability, marketing, and use. Imperial Brands 
supports reasonable and rational regulation of 
tobacco and nicotine products, in some cases 
going beyond requirements established in law. 
Most notably, our products are for adult nicotine 
consumers only. 

We prohibit sales to those under the age of 18 
worldwide, even in jurisdictions where this is not 
a legal requirement, and where the legal age is higher, 
we take that as our limit. We take firm steps to help 
prevent retailers from selling to minors and have 
robust procedures in place to promote compliance. 
On this and other regulatory issues, we work 
proactively with governments, legislators and 
regulators around the world to help ensure that 
our business operates legally and responsibly. 
Our products can be controversial, but the way 
that we do business is not.

5,200 bn

CIGARETTES CONSUMED 
EACH YEAR

19%

OF THE WORLD’S ADULT 
POPULATION STILL 
CHOOSE TO SMOKE

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HARM REDUCTION
We are reassured that some global regulators have 
continued to pursue and promote tobacco harm 
reduction policies. These are enlightened public 
health strategies that recognise the failure of 
traditional, absolutist messages of tobacco control 
to achieve their objectives, and propose instead an 
approach of reducing the health impacts of nicotine 
consumption, rather than seeking to eliminate the 
habit itself. Governments that have followed this 
approach, such as the United Kingdom and New 
Zealand, accept that not all nicotine products are 
equally harmful, and that public health benefits can 
be realised at a population level if existing smokers 
transition to potentially less harmful products, 
so long as there is minimal transition in the other 
direction, and such products do not attract new 
users who would not otherwise have chosen to 
consume nicotine.

Jurisdictions that have implemented tobacco harm 
reduction policies have seen positive public health 
results, yet the approach has not yet captured the 
support of all regulators. This is partly attributable 
to the refusal of tobacco control activist networks to 
acknowledge the weight of science in this area. This 
leads to counterproductive and regressive strategies, 
such as aggressive tax increases, which limit the 
transition to potentially less harmful alternatives 
and pose risks to public health targets and fuel the 
illicit trade.

There are faint but welcome signs of change. In 
the US, the Food and Drug Administration has 
two specific pathways open to novel tobacco and 
nicotine products that acknowledge that some such 
products either offer a modified risk compared to 
existing tobacco products, or are “appropriate to 
the protection of public health”. The process of 
accessing these pathways is rightly rigorous, 
if somewhat opaque and burdensome. Yet the 
insistence on examining the scientific basis for 
the safety of complete products, and considering 
their impact at a population level, is a marked 
improvement in the quality of the regulatory debate.

ILLICIT TRADE
Unfortunately, the prevalence of the 
illicit trade in tobacco products means 
that we face competition from a less 
scrupulous criminal supply chain. Illicit 
tobacco deprives the responsible industry 
of revenue, deprives governments of vital 
excise, and deprives consumers of the 
security of enjoying rigorously tested, 
high-quality products. The illicit trade 
is a complex phenomenon, driven 
by economic, practical, and political 
factors. Fighting illicit trade requires 
a co-ordinated approach from 
government and industry. Imperial 
continues to work with enforcement 
agencies to reduce this scourge.

MANAGING WIDER 
IMPACTS
It is not just dedicated tobacco and 
nicotine regulation that affects our 
business. Sustainability concerns 
have grown in areas such as single-
use plastics and have expanded into 
new areas as our portfolio widens 
to encompass electronic consumer 
devices, batteries and other associated 
product types. Meeting the additional 
challenges raised by this increased 
complexity, and helping our consumers 
to navigate both the regulations and 
the claims made in this area, are a 
priority. Our new sustainability KPIs 
will embed this priority at the heart 
of our ESG agenda, and will enable 
us to demonstrate our progress,  
as we engage with national and 
regional authorities on issues 
ranging from litter to the sourcing 
of precious metals.

IMPACT OF COVID-19
Although COVID-19 has had a 
significant impact on all our lives, the 
impact on the tobacco industry has 
been relatively limited with travel 
restrictions and lockdowns causing 
some changes in consumer buying 
patterns in different markets and 
channels such as duty free. We 
expect these effects will unwind 
as the restrictions are lifted.

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29

OVERVIEW STRATEGY FOR SUCCESS

FOCUSING O N   
OUR PRIORITY 
MA RKE TS

We prioritise investment and resources in  
our five most important markets of the USA, 
Germany, UK, Australia and Spain, 
which represent more than 70 per cent 
of our operating profit. 

FOCUSING ON OUR 
LOCAL JEWELS

BUILDING BACKWOODS 
AND MEETING NEEDS

ENHANCING OUR  
SALES EXECUTION

In Spain we are leveraging the full 
potential of our local jewel brands 
by focusing on brand building and 
awareness initiatives.

Our Nobel cigarette brand, which already 
has strong equity and national coverage, 
is benefiting from ongoing investments 
in pack and product quality.

Limited edition packs, designed in 
collaboration with leading local artists, 
are tapping into Nobel’s heritage to 
drive market share gains.

In response to positive consumer 
feedback, a strong pipeline of further 
brand building initiatives is in place 
for Nobel.

In the USA the actions we’re taking  
to build on the unique equity and 
positioning of our leading mass  
market cigar brand Backwoods are 
continuing to drive strong top and 
bottom line growth.

We are extending the brand’s regional 
presence in previously under-penetrated 
areas of the country and building 
on a tried-and-tested programme 
of consumer engagement activities.

In addition, the Backwoods range has 
been evolved to better meet consumer 
expectations through new product 
offerings including premium exclusive 
editions and smaller pack sizes to 
drive consumer trial.

Our strategic review highlighted 
the opportunity to enhance our sales 
execution in our priority markets and 
this year we increased investment in 
both the USA and Germany.

For example, we added 200 more sales 
people in the USA, while optimising 
sales force coverage across the 
right outlets. Similarly, in Germany, 
we have invested to improve sales 
force effectiveness and presence 
in under-represented channels 
and geographies.

We are investing to equip our 
sales people with better tools and 
information systems to help them 
serve our customers better.

30

I M P E R I A L   B R A N D S   |   A N N U A L   R E P O R T   A N D   A C C O U N T S   2 0 2 1

UWE
SALES 
REPRESENTATIVE

W W W . I M P E R I A L B R A N D S P L C . C O M

31

OVERVIEW STRATEGY FOR SUCCESS

DRIVING VALUE   
FRO M OUR BROADER 
POR TFOLIO

We have identified additional 
opportunities to drive growth whilst 
realising efficiencies in our broader 
market portfolio, with our strategic review 
defining a clear role for each market.

STRONG PLATFORM  
FOR GROWTH IN 
OUR AFRICA REGION

AN ATTRACTIVE 
OUTLOOK IN  
EASTERN EUROPE

BUILDING ON OUR 
NORDICS TRACK 
RECORD IN SNUS 

In Africa we have leadership positions 
in four of our top five markets, thanks 
to strong brands and unparalleled 
route-to-market capabilities.

We have identified opportunities to 
drive growth through multiple levers 
in the region, where affordability is 
improving as incomes increase.

These levers include better application 
of our global brands in more premium 
price tiers, leveraging our local 
jewel brands and closing our sales 
coverage gaps.

Our portfolio of Eastern European 
markets has the potential to be a 
platform for future growth.

As part of our new strategy, we are 
prioritising investment where we see 
the best growth prospects for tobacco 
or NGP.

In our five largest markets in Eastern 
Europe – Poland, Ukraine, Romania, 
the Czech Republic and Hungary – our 
strategic analysis suggests there is an 
attractive value growth opportunity 
over the next five years.

Traditional oral nicotine products 
have a long history of use in the 
Nordics where our strong market 
positions make us the clear number 
two player in this category.

We’ve achieved steady year-on-year 
growth since acquiring the Skruf 
business in 2005, building a 20% share 
in Sweden, the largest market, and a 
40% share in Norway.

We remain well placed in the category 
and are confident in our ability to build 
on this track record in the years ahead.

32

I M P E R I A L   B R A N D S   |   A N N U A L   R E P O R T   A N D   A C C O U N T S   2 0 2 1

RALF
FACTORY OPERATOR

W W W . I M P E R I A L B R A N D S P L C . C O M

33

OVERVIEW STRATEGY FOR SUCCESS

BUILDING   
A TARGETED   
NG P BUSINESS

Our disciplined approach to building a 
successful and sustainable NGP business is 
informed by local consumer insights and 
detailed market testing.

HEATED TOBACCO 
PILOTS UNDERWAY

TESTING A NEW 
APPROACH TO BLU 

POSITIONS OF PROMISE 
IN MODERN OND

Market trials of our Pulze heated 
tobacco device and compatible iD heat 
sticks have been commenced in the 
Czech Republic and in Greece.

In the USA, the world’s largest vapour 
market, we have been trialling a 
refreshed consumer proposition for 
our blu brand.

Products in the modern oral nicotine 
delivery category (OND) do not contain 
tobacco and are more widely available 
than traditional OND products.

Heated tobacco is an established and 
quickly growing NGP category in both 
countries, territories in which Imperial 
already has a strong route to market 
for its traditional tobacco products.

The valuable consumer insights 
gleaned from these pilot initiatives 
will inform the scale and pace of 
further market rollouts within Europe.

Supporting the geographically focused 
pilot in the city of Charlotte, North 
Carolina, is a “Get Unlit” promotional 
campaign that resonated strongly 
with target consumers in pre-
launch testing.

Enhanced blu product packaging 
has been made available across 
more than 220 key stores and a 
full in-store and digital consumer 
engagement programme was rolled 
out from October.

The category is expected to grow 
rapidly and, through our ZoneX brand, 
we have established some promising 
share positions in Europe that we can 
continue to build over time.

As part of our disciplined and targeted 
approach, we will stay focused on 
our existing presence within Europe, 
and have no plans to expand to other 
markets at this stage.

34

I M P E R I A L   B R A N D S   |   A N N U A L   R E P O R T   A N D   A C C O U N T S   2 0 2 1

ERIKA
MEDICAL & SCIENTIFIC 
AFFAIRS OFFICER

W W W . I M P E R I A L B R A N D S P L C . C O M

35

PERFORMANCE KEY PERFORMANCE INDICATORS

HOW WE MEASURE PERFORMANCE

These key performance indicators are used to assess the progress we are 
making in delivering our strategy. We revised the KPIs this year to align 
with our new strategy and our remuneration incentives.

AGGREGATE PRIORITY MARKET 
SHARE VS PRIOR YEAR (%)

TOBACCO & NGP NET REVENUE 
(£BN)

ADJUSTED EARNINGS PER SHARE 
(PENCE)

21

20

19

R

-2bps

-17bps

-22bps

21

20

19

£7.6bn

£8.0bn*

£8.0bn

21

20

19

R

246.5p

254.4p*

272.3p**

Performance
Our strategic focus and rigorous 
performance management has begun 
to arrest the aggregate weighted market 
volume share performances in our priority 
markets, following several years of decline. 
Gains in the USA, UK and Spain were offset 
by declines in Australia and Germany.

Definition
Aggregate weighted market volume 
share,based on our five priority markets 
(USA, Germany, UK, Spain and Australia). 
Market volume share is calculated based 
on a 12-month moving annual total (MAT) 
volume share position from September to 
August. The market volume size used in the 
weighting calculation is based on a constant 
prior year end actual market size.

Performance
Tobacco & NGP net revenue declined 
4.7 per cent at actual exchange rates. 
Excluding the Premium Cigar Division, 
Tobacco & NGP net revenue declined 
1.9 per cent at actual exchange rates but 
grew 1.4 per cent on a constant currency 
basis. Tobacco net revenue increased 
by 1.5 per cent excluding the Premium 
Cigar Division disposal and NGP 
revenue was down by 3.9 per cent 
both at constant currency.

Definition
Tobacco & NGP net revenue comprises 
tobacco and NGP revenue less duty and 
similar items, excluding peripheral products.

Performance
Adjusted earnings per share was up 
2.8 per cent on an organic constant 
currency basis, excluding a currency 
headwind of 3.1 per cent. Reported 
earnings per share was up 89.5 per cent. 
This is explained in the Financial Review.

Definition
Adjusted earnings per share represents 
adjusted profit after tax attributable to the 
equity holders of the Company divided by 
the weighted average number of shares in 
issue during the period, excluding shares 
held to satisfy employee share plans and 
shares purchased by the Company and held 
as treasury shares.

*  £7.7bn excluding Premium Cigar 

Division disposal.

*  247.2p excluding Premium Cigar Division disposal.
**  2019 EPS restated to exclude other income.

TOBACCO & NGP ADJUSTED 
OPERATING MARGIN (%)

DIVIDEND PER SHARE (PENCE)

RETURN ON INVESTED CAPITAL  
(%)

21

20

19

43.5%

41.2%*

44.1%

21

20

19

139.1p

137.7p

21

20

19

206.6p

R

16.5%

15.2%

15.9%

Performance
Margins improved primarily due to lower 
NGP write-downs and losses.

Definition
Tobacco & NGP operating margin is adjusted 
operating profit divided by tobacco & NGP 
net revenue expressed as a percentage.

*  42.1% excluding Premium Cigar 

Division disposal.

Performance
The dividend grew 1.0 per cent reflecting 
our progressive dividend policy. This follows 
the Board’s decision in May 2020 to rebase 
the dividend by one-third to accelerate 
debt repayment.

Definition
Dividend per share represents the total 
annual dividends, being the sum of the 
paid interim dividend and the proposed 
final dividend for the financial year.

Performance
Return on invested capital improved in 
the year driven by a reduction in invested 
capital as a result of the disposal of the 
Premium Cigar Division.

Definition
Return on invested capital measures the 
effectiveness of capital allocation and is 
calculated by dividing adjusted operating 
profit after tax by the annual average 
of: intangible assets, property, plant 
and equipment, net assets held for sale, 
inventories, trade and other receivables 
and trade payables and other current 
liabilities. The annual average is defined 
as the average of the opening and closing 
balance sheet values.

R KPIs used as bonus and LTIP 

performance criteria for Executive 
Directors. See Remuneration Report 
on page 124 for more information

36

I M P E R I A L   B R A N D S   |   A N N U A L   R E P O R T   A N D   A C C O U N T S   2 0 2 1

NON-FINANCIAL KPIs1

ENERGY CONSUMPTION 
(GWH)1,2

ABSOLUTE C02 
EQUIVALENT EMISSIONS 
(TONNES)1,2

WASTE (TONNES)1,2

LOST TIME ACCIDENT 
FREQUENCY RATE  
(PER 200,000 HOURS)1,3

21

20

19

729

21

95,987

143,990

239,977

773

788

20

99,577

147,039

246,616

19

100,897

158,108

258,589

21

20

19

41,714

40,253

41,366

21

20

19

0.27

0.32

0.4

Performance
Our continued focus on health, 
safety and risk management 
has resulted in a 16 per cent 
decline in our lost time 
accident rate compared 
to last year. 

Definition
A lost time accident is an 
”on-the-job” accident that 
results in an employee being 
unable to return to work for 
a minimum of one full day. 

Performance
We have seen a 17 per cent 
decrease in energy consumption 
from our 2017 baseline year. 
Our target is to reduce energy 
consumption by 25 per cent 
by 2030.

Our 2021 relative energy 
consumption is 95,740 
kWh/£million.

Definition
We measure relative indicators 
against “£million” tobacco 
and NGP net revenue. Energy 
consumption covers the 
energy used in our offices, 
manufacturing sites and by 
our sales fleet vehicles. The 
energy we use originates 
from a variety of sources 
including fossil fuels and 
renewable sources.

SCOPE 1 

SCOPE 2

TOTAL ABSOLUTE CO2E EMISSIONS

Performance
We have seen a 14 per cent 
decrease in total Scope 1 and 
2 emissions from our 2017 
baseline year. Our target is to 
reduce CO2e emissions by 25 
per cent by 2030. We have also 
set a Scope 3 target to minimise 
our carbon impact beyond our 
direct operations.

Definition
We report on greenhouse 
gas emissions resulting from 
the operations that fall within 
our consolidated financial 
statements, using the 
operational control reporting 
approach. We report on the 
seven main greenhouse gases 
and report in terms of tonnes 
of CO2 equivalent (CO2e).

Performance
We have seen a 15 per cent 
decrease in waste from our 
2017 baseline year. However, 
we have seen a 4 per cent 
increase in waste compared 
to last year which is due to an 
improvement in the accuracy 
of measurements. One of our 
sites in Central America has 
a new waste management 
provider who weighs the 
waste on site which provides 
more accurate data.

We seek to minimise the waste 
and waste to landfill associated 
with our production processes 
through a combined approach 
of reduce, reuse and recycle.

Definition
This includes waste from 
manufacturing sites and main 
offices, excluding Logista and 
Sales and Marketing entities. 
It does not include any material 
which is re-used.

NET DEBT TO EBITDA (MULTIPLE)

CASH CONVERSION RATE (%)

TOTAL SHAREHOLDER RETURN

21

20

19

2.2x

R

2.7x

2.9x

21

20

19

0.0

0.5

1.0

1.5

2.0

2.5

3.0

Performance
The ratio trajectory continues to improve, 
supported by strong cash flows and the use 
of divestment proceeds from the sale of the 
Premium Cigar Division to pay down debt.

Definition
Adjusted closing net debt divided by 
adjusted EBITDA.

Adjusted closing net debt is measured 
at balance sheet foreign exchange rates, 
with a full reconciliation shown in note 30. 
Adjusted EBITDA is calculated as adjusted 
operating profit plus amortisation, 
depreciation and impairments. 

83%

127%

95%

R

300

250

200

150

100

50

0

R

IMPERIAL BRANDS RETURN INDEX

FTSE 100 RETURN INDEX

2011

2012

2013

2014

2015

2016

2018

2017

2019

2020

2021

Performance
2021 cash conversion of 83 per cent reflected 
unwind of prior year Logista working capital. 

Definition
Cash conversion is calculated as cash 
flow from operations pre-restructuring 
and before interest and tax payments 
less net capital expenditure relating to 
property, plant and equipment, software 
and intellectual property rights as a 
percentage of adjusted operating profit.

Performance
Total shareholder returns rebounded in 
the year, growing 25 per cent, as news of 
the new strategy stabilised share price 
performance and the dividend cut in 2019 
was annualised.

Definition
Total shareholder return is the total 
investment gain to shareholders resulting 
from the movement in the share price 
and assuming dividends are immediately 
reinvested in shares.

1.  2020 and 2021 data has been independently assured by EY. Our Reporting Criteria Document contains detail on definition and scope of all non-financial KPIs.  

See www.imperialbrandsplc.com/sustainability for more information.

2.  Our 2021 environmental data follows the reporting period Q4 financial year 2020 to Q3 financial year 2021. This is to allow for data collection, validation and external 

assurance. Our reporting scope and definitions are detailed in the Reporting Criteria Document published on our website.

3.  Our health and safety data is for the full 2021 financial year. Our reporting scope and definitions are detailed in the Reporting Criteria Document published on 

our website.

W W W . I M P E R I A L B R A N D S P L C . C O M

37
37

PERFORMANCE STAKEHOLDER ENGAGEMENT

BUILDING TRUST WITH OUR 
STAKEHOLDERS

Building and maintaining trust with our stakeholders underpins the success and 
reputation of Imperial Brands. Through stakeholder collaboration we aim to develop 
the Company, minimise our environmental impact, make a positive social contribution 
and uphold high standards of governance.

Stakeholder group

COLLEAGUES

Our colleagues are 
Imperial’s most important 
asset. It is essential 
we create a supportive, 
safe and rewarding work 
environment to enable 
them to deliver our goals 
and develop their careers

CONSUMERS

Millions of adults 
worldwide choose to 
enjoy our tobacco and 
NGP products. Meeting 
their expectations of 
quality and understanding 
their evolving requirements 
are vital for the long-term 
sustainable growth of 
our business

CUSTOMERS

We work closely with 
distributors, wholesalers 
and retailers to ensure 
our products are available 
to adult consumers in a 
diverse range of outlets 
worldwide. They play 
a crucial role in our 
business model

How the Board considers  
this stakeholder

•  Steven Stanbrook is our 

dedicated Workforce Director, 
who sits on the Board

•  In addition to the management-
led workforce engagement 
events, the Board held four 
listening events with groups of 
our colleagues during the year. 
These events included several 
Non-Executive Board members, 
and gave the Board the 
opportunity to hear feedback 
directly from our colleagues, as 
part of our overall engagement 
strategy. This engagement 
allowed the Board to 
incorporate colleagues’ views 
into its decision-making

•  Feedback from focus groups 
held in different markets 
with consumers from diverse 
backgrounds was presented 
to the Board as part of the 
strategic review

•  To better understand how 
Imperial’s existing NGP 
proposition was perceived by 
consumers, the Board saw 
focus group feedback by 
specific NGP proposition 

•  The Board reviews feedback 

from customer visits for each 
priority market to monitor 
the development of stronger 
trade partnerships

•  This feedback influenced 

the Board’s decision to support 
the investment to develop 
our sales teams in the 
priority markets of the US and 
Germany and to enhance their 
sales tools and technology

•  Our CEO has met with 

customers regularly since 
joining in 2020

38

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How we engage across the Company

What matters to this stakeholder

How we monitor the effectiveness of our engagement

•  We held listening exercises across all functions and 
regions. The feedback gathered helped to develop 
our purpose, vision and behaviours and these were 
launched at our first ever global all-staff conference

•  We hold CEO and leadership town hall meetings 
in person, COVID permitting, otherwise virtually 
allowing colleagues the opportunity to give 
feedback directly to the ELT

•  We launched a global diversity and inclusion 
diagnostic in early FY21 and, as a result of the 
feedback, set up four global employee resource 
groups (ERGs) to further understand the issues 
raised and to co-create solutions. The ERGs 
represent gender, ethnicity, LGBTQ+ and disability 

•  We use various channels including the Intranet, 
IB Weekly and other ad hoc announcements 
to ensure regular internal communication 
with colleagues 

•  Consumer round tables and focus groups are 
held – virtually where COVID restricts – to 
understand their specific requirements and 
changing preferences

•  Feedback from these focus groups is used in 

our decision-making for investments in brand 
refreshes and marketing

•  The new position of Chief Consumer Officer was 

created on the ELT to lead and promote consumer-
listening exercises across the Group

•  Our market cluster leadership teams engage with 
our customers to understand how to improve the 
effectiveness of their sales force

•  We have worked closely with our distributors 
to understand how we can best manage our 
relationships. This has led us to relaunch a 
dedicated team to support distributor sales and 
build best practice in distributor management 
across the Company

•  For our largest customers we use key account 
management practices to better understand 
their needs and to create strong commercial 
partnerships to help both our businesses prosper

•  Our colleagues want to see continued progress on equality 

•  Review results of our annual Workforce Engagement 

and diversity and for colleagues to feel included. They 

“Have Your Say” Survey 

want to see that issues of authenticity and inclusion 

around disability, ethnicity, LGBTQ+ and gender are taken 

seriously throughout the Company 

•  The ESG Steering Committee, chaired by the CEO, 

receives feedback from the ERGs. In addition, as each 

ERG is sponsored by a member of the ELT and co-chaired 

•  They want to see that responsibility and accountability are 

by members of the senior management, feedback from 

underpinned by a fair assessment of contribution

colleagues on how the Company is progressing in taking 

•  Colleagues want to see senior management lead the new 

behaviours by example to create an environment where 

the sponsors

on board inclusivity concerns is given to the ELT via 

innovative approaches are encouraged and we learn from 

•  Feedback obtained during the Board listening sessions

•  Health, safety and wellbeing continues to be a priority in 

our failures 

the workplace

•  Our focus groups informed us that adult consumers 

•  We hold regular consumer focus groups to assess 

want a choice of brands and quality products at the 

the evolution of the impact of our brand refreshes 

right price points

and marketing campaigns on consumers

•  Feedback has also shown us that consumer preferences 

•  We believe market share changes across products, 

such as cigarette pack formats, flavours and filters 

channels and geographies reflect the effectiveness 

as well as the choice of potentially less harmful NGPs 

of our engagement

•  Our focus groups have shown us that listening to these 

needs and remaining relevant underpin consumer loyalty 

evolve over time

to brands

•  A diverse portfolio of quality products that appeal 

•  We monitor our performance relative to other FMCG 

to consumers

•  Consistent communication on launch pipeline and 

investment behind relevant brands in region

•  Ease of ordering and strong supply chain to maintain 

high levels of on-shelf availability

•  Support to protect against illicit trade and underage sales

•  Support and guidance through industry changes, 

e.g. initiatives to help customers manage their business 

through regulatory change such as display bans or 

plain packaging 

•  Trade programmes that reward customer business growth

companies through the Advantage Survey and other 

benchmarking surveys. Feedback from these surveys 

is reviewed and taken into account in our engagement 

plans and in setting priorities

•  We hold management roundtable events with regional 

customers to hear first-hand how Imperial is performing 

relative to our peers

•  A quarterly pulse report provides performance feedback 

which is used to highlight areas for improvement 

•  We have KPIs to monitor progress against 

operational initiatives 

Stakeholder group

How we engage across the Company

What matters to this stakeholder

How we monitor the effectiveness of our engagement

This section of the report provides 
insight into how stakeholder 
engagement is taken into 
consideration by the Board and the 
Executive Leadership Team (ELT) in 
their decision-making process. It goes 
on to describe how we monitor the 
effectiveness of our engagement.

The Board’s decision-making process 
is brought to life in our Section 172 
statement on pages 42 to 44 with 
reference to specific examples from 
the recent strategic review.

Further information on how the 
Board has considered stakeholders 
when making key decisions is also 
given in the Governance Report  
on pages 100 to 101.

•  Our colleagues want to see continued progress on equality 
and diversity and for colleagues to feel included. They 
want to see that issues of authenticity and inclusion 
around disability, ethnicity, LGBTQ+ and gender are taken 
seriously throughout the Company 

•  They want to see that responsibility and accountability are 

underpinned by a fair assessment of contribution

•  Colleagues want to see senior management lead the new 
behaviours by example to create an environment where 
innovative approaches are encouraged and we learn from 
our failures 

•  Health, safety and wellbeing continues to be a priority in 

the workplace

•  Review results of our annual Workforce Engagement 

“Have Your Say” Survey 

•  The ESG Steering Committee, chaired by the CEO, 

receives feedback from the ERGs. In addition, as each 
ERG is sponsored by a member of the ELT and co-chaired 
by members of the senior management, feedback from 
colleagues on how the Company is progressing in taking 
on board inclusivity concerns is given to the ELT via 
the sponsors

•  Feedback obtained during the Board listening sessions

•  Our focus groups informed us that adult consumers 
want a choice of brands and quality products at the 
right price points

•  Feedback has also shown us that consumer preferences 

such as cigarette pack formats, flavours and filters 
as well as the choice of potentially less harmful NGPs 
evolve over time

•  Our focus groups have shown us that listening to these 

needs and remaining relevant underpin consumer loyalty 
to brands

•  We hold regular consumer focus groups to assess 
the evolution of the impact of our brand refreshes 
and marketing campaigns on consumers

•  We believe market share changes across products, 
channels and geographies reflect the effectiveness 
of our engagement

•  A diverse portfolio of quality products that appeal 

to consumers

•  Consistent communication on launch pipeline and 

investment behind relevant brands in region

•  Ease of ordering and strong supply chain to maintain 

high levels of on-shelf availability

•  Support to protect against illicit trade and underage sales
•  Support and guidance through industry changes, 

e.g. initiatives to help customers manage their business 
through regulatory change such as display bans or 
plain packaging 

•  Trade programmes that reward customer business growth

•  We monitor our performance relative to other FMCG 
companies through the Advantage Survey and other 
benchmarking surveys. Feedback from these surveys 
is reviewed and taken into account in our engagement 
plans and in setting priorities

•  We hold management roundtable events with regional 

customers to hear first-hand how Imperial is performing 
relative to our peers

•  A quarterly pulse report provides performance feedback 

which is used to highlight areas for improvement 

•  We have KPIs to monitor progress against 

operational initiatives 

W W W . I M P E R I A L B R A N D S P L C . C O M

39
39

COLLEAGUES

Our colleagues are 

Imperial’s most important 

asset. It is essential 

we create a supportive, 

safe and rewarding work 

environment to enable 

them to deliver our goals 

and develop their careers

CONSUMERS

Millions of adults 

worldwide choose to 

enjoy our tobacco and 

NGP products. Meeting 

their expectations of 

quality and understanding 

their evolving requirements 

are vital for the long-term 

sustainable growth of 

our business

CUSTOMERS

We work closely with 

distributors, wholesalers 

and retailers to ensure 

our products are available 

to adult consumers in a 

diverse range of outlets 

worldwide. They play 

a crucial role in our 

business model

How the Board considers  

this stakeholder

•  Steven Stanbrook is our 

•  We held listening exercises across all functions and 

dedicated Workforce Director, 

regions. The feedback gathered helped to develop 

who sits on the Board

our purpose, vision and behaviours and these were 

•  In addition to the management-

launched at our first ever global all-staff conference

led workforce engagement 

•  We hold CEO and leadership town hall meetings 

events, the Board held four 

in person, COVID permitting, otherwise virtually 

listening events with groups of 

allowing colleagues the opportunity to give 

our colleagues during the year. 

feedback directly to the ELT

These events included several 

Non-Executive Board members, 

and gave the Board the 

opportunity to hear feedback 

directly from our colleagues, as 

part of our overall engagement 

strategy. This engagement 

allowed the Board to 

incorporate colleagues’ views 

into its decision-making

•  We launched a global diversity and inclusion 

diagnostic in early FY21 and, as a result of the 

feedback, set up four global employee resource 

groups (ERGs) to further understand the issues 

raised and to co-create solutions. The ERGs 

represent gender, ethnicity, LGBTQ+ and disability 

•  We use various channels including the Intranet, 

IB Weekly and other ad hoc announcements 

to ensure regular internal communication 

with colleagues 

•  Feedback from focus groups 

•  Consumer round tables and focus groups are 

held in different markets 

held – virtually where COVID restricts – to 

with consumers from diverse 

understand their specific requirements and 

backgrounds was presented 

changing preferences

to the Board as part of the 

strategic review

•  Feedback from these focus groups is used in 

our decision-making for investments in brand 

•  To better understand how 

refreshes and marketing

Imperial’s existing NGP 

proposition was perceived by 

consumers, the Board saw 

focus group feedback by 

specific NGP proposition 

•  The new position of Chief Consumer Officer was 

created on the ELT to lead and promote consumer-

listening exercises across the Group

•  The Board reviews feedback 

•  Our market cluster leadership teams engage with 

from customer visits for each 

our customers to understand how to improve the 

priority market to monitor 

effectiveness of their sales force

the development of stronger 

trade partnerships

•  We have worked closely with our distributors 

to understand how we can best manage our 

•  This feedback influenced 

relationships. This has led us to relaunch a 

the Board’s decision to support 

dedicated team to support distributor sales and 

the investment to develop 

build best practice in distributor management 

our sales teams in the 

across the Company

priority markets of the US and 

Germany and to enhance their 

sales tools and technology

•  For our largest customers we use key account 

management practices to better understand 

their needs and to create strong commercial 

•  Our CEO has met with 

partnerships to help both our businesses prosper

customers regularly since 

joining in 2020

PERFORMANCE STAKEHOLDER ENGAGEMENT – CONTINUED

Stakeholder group

GOVERNMENTS & 
REGULATORS

Government approach to 
tobacco legislation varies 
significantly across 
geographies. Imperial 
Brands supports 
reasonable and rational 
regulation of tobacco 
and nicotine products

INVESTORS

Our investors provide 
capital to the business and 
monitor management’s 
allocation of that capital 
within the business

SUPPLIERS

We maintain strong 
relationships with our 
tobacco, non-tobacco 
materials (NTM) and NGP 
suppliers to help ensure 
sustainable supply and 
business continuity, 
ensuring fair contract 
and payment terms

How the Board considers 
this stakeholder

•  Our new corporate strategy 
includes a commitment to 
building a next generation 
product (NGP) portfolio 
of potentially reduced 
harm products

•  Board approval of Modern 

Slavery Statement

•  During the year our Chair, 
Thérèse Esperdy, met with 
US officials to discuss the 
US regulatory environment

•  Our CEO, CFO and Chair have 
regular meetings with our 
top shareholders to hear their 
views directly and to update 
and consult with them 
•  The Board was involved 
in the development and 
communication of the new 
strategy that was outlined at 
the Capital Markets Day in 
January. Investor feedback 
was collected from the 
subsequent roadshow

•  The Board receives a report 

at every meeting on investor 
engagement as well as a 
feedback report following 
all events

•  Our AGM provides an 

opportunity for the Board 
to meet with investors

•  Board approval of Modern 

Slavery Statement

•  Suppliers within our supply 
chain are included as part of 
the Board’s ESG considerations

•  During the year we reviewed 

the risk of COVID-19 to 
suppliers, including in 
respect of logistics

•  Our Chair, Thérèse Esperdy, 

visited our US manufacturing 
operations to engage on 
supply chain

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How we engage across the Company

What matters to this stakeholder

How we monitor the effectiveness of our engagement

•  We monitor changing regulations in our 
markets and assess the impact on our 
existing portfolio and innovations
•  We assess regulation impact on pack 
design and marketing support around 
brand launches

•  This monitoring allows the Board to take 
relevant legislation and regulation into 
account when making its decisions

•  Our Annual and Interim results 

presentations inform investors how the 
business is performing. The subsequent 
investor results roadshow enabled Stefan to 
provide investors with his first impressions 
of the business and update them on 
his approach and progress on the 
strategic review

•  We maintain a programme of active 

dialogue with our key financial 
stakeholders, including institutional 
shareholders, potential investors, holders 
of our bonds and sell-side research 
analysts. Senior management present 
at various industry conferences

•  Our Supplier Qualification Programme is 
a screening process for all new NTM and 
NGP suppliers, requiring a self-assessment 
on business conduct, environmental 
management, and labour practices such 
as discrimination, child and forced labour, 
freedom of association, remuneration, 
working hours and health and safety
•  All our leaf suppliers are expected to 

participate in the Sustainable Tobacco 
Programme (STP)

•  Through our leaf partnership projects we 
support communities in tobacco-growing 
countries identified as having the most need

•  Maintaining meaningful impact during the 
COVID-19 pandemic. For example, in the 
Philippines, we adapted an after school 
programme to be home-based in cases 
where children could not attend school

•  Tobacco excise revenues and public health spending 

•  We monitor the approval of the listing of our products in 

various markets

•  We review proposed new regulation and the Company’s 

ability to be involved in the development of reasonable 

and rational regulation

on smoking-related health issues

•  Assessment of reduced harm from next 

generation products

•  Compliance with local laws and regulations

•  Confidence in our businesses operating legally and 

responsibly in that Government or Regulator’s region

•  Collaboration with law enforcement agencies countering 

illicit trade and preventing youth access to tobacco and 

nicotine products

•  Confidence in the Board that it has appropriate oversight 

•  Our CEO, CFO and Chair continue to have active 

of the management team

engagement with investors to gather feedback on the 

•  Trust in the management team to have a strategy and 

changes we have made

operational plan to optimise value creation and ensure 

•  Topics discussed included the actions taken to improve 

the long-term sustainability of returns 

•  The setting of expectations combined with the transparent 

performance, progress with Executive and Non-Executive 

recruitment, capital allocation considerations and ESG

reporting of performance against KPIs both financial and 

•  The Board also receives an IR report for every Board 

non-financial, including ESG metrics

•  Disciplined capital allocation

meeting, which sets out the latest shareholder views, 

share register movements and recent market development

•  Detailed feedback from investors is collected after each 

investor event and roadshow, which is shared with and 

discussed by the Board so it has good understanding of 

investor views

•  Our support with Leaf Partnership projects focusing on 

•  Vendor rating system for our key NTM suppliers and 

having an impact on important issues in the countries 

annual business reviews

from which we source our tobacco including Malawi, 

Mozambique, Indonesia, India, the Philippines, Dominican 

•  The STP programme supports the sustainable supply 

of quality tobacco leaf. It is a framework to improve 

Republic, Honduras and Turkey

•  Fair contract and payment terms

labour standards, raise standards of living and address 

environmental challenges, by sharing knowledge of good 

agricultural practices

•  The annual STP assessment is part of our formal supplier 

relationship management. It forms part of the suppliers’ 

ratings that we determine along with quality, cost 

and value

•  In 2021, we have worked with our suppliers to understand 

what is happening within their supply chain and where 

there is the opportunity for us to support them and have 

the most positive impact 

•  Online engagement and performance reviews

GOVERNMENTS & 

REGULATORS

Government approach to 

tobacco legislation varies 

significantly across 

geographies. Imperial 

Brands supports 

reasonable and rational 

regulation of tobacco 

and nicotine products

INVESTORS

Our investors provide 

capital to the business and 

monitor management’s 

allocation of that capital 

within the business

How the Board considers 

this stakeholder

includes a commitment to 

building a next generation 

product (NGP) portfolio 

of potentially reduced 

harm products

•  Board approval of Modern 

Slavery Statement

Thérèse Esperdy, met with 

US officials to discuss the 

US regulatory environment

markets and assess the impact on our 

existing portfolio and innovations

•  We assess regulation impact on pack 

design and marketing support around 

brand launches

•  This monitoring allows the Board to take 

relevant legislation and regulation into 

•  During the year our Chair, 

account when making its decisions

•  Our CEO, CFO and Chair have 

•  Our Annual and Interim results 

regular meetings with our 

presentations inform investors how the 

top shareholders to hear their 

business is performing. The subsequent 

views directly and to update 

investor results roadshow enabled Stefan to 

and consult with them 

provide investors with his first impressions 

•  The Board was involved 

in the development and 

communication of the new 

of the business and update them on 

his approach and progress on the 

strategic review

strategy that was outlined at 

•  We maintain a programme of active 

dialogue with our key financial 

stakeholders, including institutional 

shareholders, potential investors, holders 

of our bonds and sell-side research 

analysts. Senior management present 

at various industry conferences

the Capital Markets Day in 

January. Investor feedback 

was collected from the 

subsequent roadshow

•  The Board receives a report 

at every meeting on investor 

engagement as well as a 

feedback report following 

all events

•  Our AGM provides an 

opportunity for the Board 

to meet with investors

Slavery Statement

•  Suppliers within our supply 

chain are included as part of 

the Board’s ESG considerations

•  During the year we reviewed 

the risk of COVID-19 to 

suppliers, including in 

respect of logistics

•  Our Chair, Thérèse Esperdy, 

visited our US manufacturing 

operations to engage on 

supply chain

SUPPLIERS

We maintain strong 

relationships with our 

tobacco, non-tobacco 

materials (NTM) and NGP 

suppliers to help ensure 

sustainable supply and 

business continuity, 

ensuring fair contract 

and payment terms

•  Board approval of Modern 

•  Our Supplier Qualification Programme is 

a screening process for all new NTM and 

NGP suppliers, requiring a self-assessment 

on business conduct, environmental 

management, and labour practices such 

as discrimination, child and forced labour, 

freedom of association, remuneration, 

working hours and health and safety

•  All our leaf suppliers are expected to 

participate in the Sustainable Tobacco 

Programme (STP)

•  Through our leaf partnership projects we 

support communities in tobacco-growing 

countries identified as having the most need

•  Maintaining meaningful impact during the 

COVID-19 pandemic. For example, in the 

Philippines, we adapted an after school 

programme to be home-based in cases 

where children could not attend school

Stakeholder group

How we engage across the Company

What matters to this stakeholder

How we monitor the effectiveness of our engagement

•  Our new corporate strategy 

•  We monitor changing regulations in our 

•  Tobacco excise revenues and public health spending 

•  We monitor the approval of the listing of our products in 

on smoking-related health issues

•  Assessment of reduced harm from next 

generation products

•  Compliance with local laws and regulations
•  Confidence in our businesses operating legally and 

responsibly in that Government or Regulator’s region

•  Collaboration with law enforcement agencies countering 
illicit trade and preventing youth access to tobacco and 
nicotine products

various markets

•  We review proposed new regulation and the Company’s 
ability to be involved in the development of reasonable 
and rational regulation

•  Confidence in the Board that it has appropriate oversight 

•  Our CEO, CFO and Chair continue to have active 

of the management team

•  Trust in the management team to have a strategy and 
operational plan to optimise value creation and ensure 
the long-term sustainability of returns 

•  The setting of expectations combined with the transparent 
reporting of performance against KPIs both financial and 
non-financial, including ESG metrics

•  Disciplined capital allocation

engagement with investors to gather feedback on the 
changes we have made

•  Topics discussed included the actions taken to improve 

performance, progress with Executive and Non-Executive 
recruitment, capital allocation considerations and ESG

•  The Board also receives an IR report for every Board 

meeting, which sets out the latest shareholder views, 
share register movements and recent market development

•  Detailed feedback from investors is collected after each 
investor event and roadshow, which is shared with and 
discussed by the Board so it has good understanding of 
investor views

•  Our support with Leaf Partnership projects focusing on 
having an impact on important issues in the countries 
from which we source our tobacco including Malawi, 
Mozambique, Indonesia, India, the Philippines, Dominican 
Republic, Honduras and Turkey
•  Fair contract and payment terms

•  Vendor rating system for our key NTM suppliers and 

annual business reviews

•  The STP programme supports the sustainable supply 
of quality tobacco leaf. It is a framework to improve 
labour standards, raise standards of living and address 
environmental challenges, by sharing knowledge of good 
agricultural practices

•  The annual STP assessment is part of our formal supplier 
relationship management. It forms part of the suppliers’ 
ratings that we determine along with quality, cost 
and value

•  In 2021, we have worked with our suppliers to understand 
what is happening within their supply chain and where 
there is the opportunity for us to support them and have 
the most positive impact 

•  Online engagement and performance reviews

W W W . I M P E R I A L B R A N D S P L C . C O M

41
41

PERFORMANCE SECTION 172

STATEMENT ON SECTION 172  
OF THE COMPANIES ACT 2006

However, it is not always possible 
to provide positive outcomes for 
all of them. The Board, therefore, 
sometimes has to make decisions 
based on the competing priorities 
of stakeholders, but acts in the best 
long-term interests of the Company 
and its stakeholders generally.

The principles underpinning s172 
are not only considered at Board level; 
the differing interests of stakeholders 
are taken into consideration by 
management when making wider 
business decisions. In performing their 
duties during the year, the Directors 

have had regard to the matters set out 
in Section 172(1) of the Companies Act 
2006 and throughout this report you 
will find information about how the 
Board operates and makes decisions 
in accordance with its requirements.

The principal decisions taken by the 
Board in the year are detailed on pages 
100 to 101 of the Governance Report. 
Our approach below sets out how 
the Board is supported in carefully 
considering all the relevant factors 
that lead to selecting the best course 
of action to ensure the long-term 
success of the Company.

The ongoing sustainable success of 
Imperial Brands is dependent on its 
relationship with a wide range of 
stakeholders, including consumers, 
colleagues, governments & regulators, 
customers, suppliers, and investors.

The Board seeks to consider the 
various interests of all relevant 
stakeholders when reaching decisions. 
Engagement with our stakeholders 
was central to the formulation of our 
renewed strategy and is critical in 
delivering that strategy in order to 
achieve long-term sustainable success. 
Our engagement enables the Board 
to understand what matters to our 
stakeholders and consider their 
interests when making decisions. 

S. 172 FACTORS

a

b

c

d

e

f

The likely 
consequences  
of any decision 
in the long term

The interests  
of the  
Company’s 
employees

The need to 
foster business 
relationships 
with suppliers,  
customers 
and others

The impact of 
the Company’s 
operations on 
the community  
and the  
environment

The desirability 
of the Company 
maintaining a 
reputation for 
high standards 
of business 
conduct

The need  
to act fairly  
as between 
members  
of the Company

Examples of decisions taken by the Board and how stakeholder views and inputs, as well as s. 172 
considerations, have been considered in its decision-making are shown on the following pages.

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CONSIDERING STAKEHOLDERS IN  
KEY DECISIONS

FOCUS ON TOP FIVE COMBUSTIBLE MARKETS

S. 172 FACTORS

a

b

c

The Board recognises that decisions 
could be enhanced through the 
increased use of consumer insights 
and data. These insights have guided 
the Board in its decision to focus our 
investment and resources behind our 
five most important markets.

We are, therefore, investing to support 
a consistent approach to consumer 
insight, including better capabilities 
in brand and trade marketing, portfolio 
management, innovation and sales 
excellence. This transformation 
is being supported by the newly 
appointed Chief Consumer Officer.

In developing the new strategy, 
the Board has also used a fact-
based understanding of our business, 
driving a deeper understanding of 
consumer perspectives, competitor 
insight, market evolution and 
category potential.

CONSUMERS

COLLEAGUES

The Board enhanced our consumer-centric  
approach by:

The Board considered the capabilities required to 
deliver the renewed strategy:

•  Appointing a Chief Consumer Officer to inspire 

•  Appointing new leaders where appropriate and 

and support markets

enhancing the talent pipeline

•  Placing consumer insights at the heart of  

•  Embedding a performance-based culture, 

decision-making

•  Delivering a combustible innovation pipeline 

driven by consumer insights

•  Helping markets to understand what consumers 

want and to manage their product portfolio

supporting teamwork and collaboration throughout 
our business to support our focus and performance 
in these markets

•  Communicating with colleagues to ensure 

understanding of renewed strategy and that 
the Board is made aware of their feedback
•  Investing in and upgrading top talent, both 
embracing diversity and driving inclusivity

CUSTOMERS

The Board spent time understanding our customers’ 
needs to enable them to support our consumers by:

•  Helping markets to better develop 

customer relationships

•  Improving and increasing resource and 
the capability for customer engagement

GOVERNMENTS & REGULATORS

The Board enhanced its understanding of 
governments’ and regulators’:

•  Excise models and their influence on retail 
prices and manufacturers’ price increases
•  Tobacco control measures and impact on our 

operating environment

•  Policies and their impacts on downtrading and 

illicit trade

INVESTORS

The Board spent time understanding investors’ 
priorities, including:

•  Delivering a stronger and more consistent 
performance from our top five markets

•  Maintaining a strong and efficient balance sheet
•  Development of a detailed five-year plan with clear 
strategic priorities with investments targeted to 
deliver the greatest opportunities for value creation

•  The renewed strategy is supported by a clear 

capital allocation framework to optimise returns 
for investors

W W W . I M P E R I A L B R A N D S P L C . C O M

43
43

PERFORMANCE SECTION 172 – CONTINUED

CONSIDERING STAKEHOLDERS   
IN KEY DECISIONS

MORE DISCIPLINED EXECUTION IN NGP

S. 172 FACTORS

a

b

c

d

Informed by consumer insights and 
validation, we are resetting our NGP 
strategy with a significantly different 
approach. This approach aims to 
develop a sustainable NGP business 
that supports our ESG agenda by 
making a meaningful contribution to 
harm reduction by offering potentially 
reduced risk products.

Clear, fact-based understanding 
of our business will drive a deeper 
understanding of consumer 
perspectives, competitor insight, market 
evolution and category potential.

We are focusing our investment 
behind heated tobacco opportunities 
in Europe, and in selective market 
opportunities in vapour, particularly 
in the USA. Our oral nicotine business 
remains focused on its existing 
markets within Europe. Our 
investment will be disciplined 
and based on detailed market testing.

CONSUMERS

CUSTOMERS

The Board enhanced its consumer-centric  
approach by:

The Board spent time understanding our customers’ 
needs to enable them to support our consumers by:

•  Improving insights into market developments, 

•  Providing customers with differentiated products 

outlook and global product innovation

•  Further integrating marketing and 

manufacturing capability to better support 
consumer-led innovation

•  Understanding the importance of offering our 

consumers a reduced risk proposition

•  Providing consumers with differentiated products 

developed using consumer insight

that they want to sell

•  Ensuring that customers are appropriately supported
•  Considering their time needs for preparation for 

promotion to consumers

COLLEAGUES

The Board considered the distinct culture and 
capabilities required within the NGP business to 
deliver the renewed strategy, including:

•  Building a consumer-focused, challenger mindset
•  Investing in and upgrading top talent, both 
embracing diversity and driving inclusion, 
recognising that this may require a different 
skillset to the Group’s traditional tobacco business

•  Bringing NGP operations together to more 

effectively leverage capability and resources

GOVERNMENTS & REGULATORS

The Board enhanced its understanding of 
governments’ and regulators’ views on NGP including:

•  The importance of offering our consumers a 

reduced risk proposition

•  Their excise policy versus combustible 

tobacco products

•  Legality of products within the NGP sector

INVESTORS

The Board spent time understanding investors’ 
priorities including:

•  Delivering a stronger and more consistent 

performance from our more targeted NGP business

•  Maintaining an appropriately resourced 

NGP business

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NON-FINANCIAL INFORMATION 
STATEMENT

The following table constitutes our Non-Financial Information Statement in compliance with Sections 414CA and 414CB of the 
Companies Act 2006. The information listed is incorporated by cross-reference. Additional Non-Financial Information is also 
available on our website www.imperialbrands.com.

Reporting  
requirement
Environmental  
matters

Policies and standards  
which govern our approach1

Information necessary to understand our business  
and its impact, policy due diligence and outcomes

•  Occupational health, safety 
and environmental policy 
and framework

Environmental targets 

International management systems 

•  Sustainable Tobacco Programme

Climate and energy 

Reducing waste 

Sustainable tobacco supply 

Diverse and engaged workforce

Workforce Engagement Director

Workplace health and safety

International management systems

Lost time accident (LTA) rate

Diverse and engaged workforce

Workforce Engagement Director

Workplace health and safety

International management systems

Responsible operations and people

Youth access prevention

Charitable and political donations

How we manage risk 

Governance, risk management and  
internal control

Employees

Respect for  
human rights

Social matters

Anti-corruption 
and anti-bribery

Description of principal 
risks and impact of 
business activity

Description of the  
business model

Non-financial key 
performance indicators

•  Code of Conduct
•  Group-wide employment policy
•  Fairness at work policy
•  Occupational health, safety 
and environmental policy 
and framework

•  Human rights policy
•  Code of Conduct
•  Supplier Code
•  Supplier qualification programme
•  Modern slavery statement
•  Speaking Up policy 

International marketing standards

• 
•  Fontem marketing standards
•  Policy on taxation
•  Community contributions and 

volunteering policy
Information security policy

• 

•  Code of Conduct
•  Fraud risk management policy
•  Speaking Up policy
•  Finance manual
•  Group control matrix
•  Supplier Code of Conduct

•  Principal risks and uncertainties
•  Governance, risk management 

and internal control

•  Our business model

•  Key performance indicators
•  Sustainability performance 

indicators

1.  Not all of our Group policies and standards are publicly available.

37, 52, 53, 54

54, 57

37, 52, 54 to 
56, 83

37, 53, 56

53, 57, 58, 60

47, 48, 49

123

37, 57, 58

54, 57

37, 57

47, 48, 49

123

37, 57, 58

54, 57

51, 52, 53

28, 62

142, 143

80

80 to 91

80 to 91
117 to 119

24, 25

36, 37
37, 52 to 57, 61

W W W . I M P E R I A L B R A N D S P L C . C O M

45
45

PERFORMANCE OUR PEOPLE AND CULTURE

SETTING OUR PE OPLE  UP 
FOR SUCCESS

The development of our people and 
culture is critical to the future success 
of Imperial. When we launched our 
new strategy in January 2021, 
we described three critical 
enablers that would be necessary 
for our transformation: putting 
the consumer at the centre of our 
business; simplified and efficient 
operations; and a performance-based 
culture and capabilities. We also 
explained how these enablers would 
be underpinned by new purpose and 
vision statements and behaviours, 
which would be co-created with our 
27,700 colleagues.

XAMSA
FACTORY OPERATOR

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STRATEGIC PILLARS

FOCUSING  
ON OUR  
PRIORITY  
MARKETS

DRIVING  
VALUE FROM  
OUR BROADER 
PORTFOLIO

BUILDING  
A TARGETED  
NGP BUSINESS

CRITICAL ENABLERS

CONSUMER AT THE 
CENTRE OF THE BUSINESS

PERFORMANCE-BASED 
CULTURE AND 
CAPABILITIES

SIMPLIFIED AND EFFICIENT 
OPERATIONS

OUR BEHAVIOURS

START WITH 
THE CONSUMER

COLLABORATE 
WITH 
PURPOSE 

TAKE 
ACCOUNTABILITY 
WITH CONFIDENCE 

BE AUTHENTIC  
AND INCLUSIVE 
TO ALL 

BUILD OUR 
FUTURE

Everything we 
do starts with the 
consumer – they 
are the reason we 
are here. 

We work 
collaboratively with 
others to deliver 
better outcomes 
for all of us.

We deliver what 
we promise, and 
we hold each other 
to account. 

Everyone is 
welcome. The more 
diverse we are, the 
stronger we are.

We stay one 
step ahead, 
and challenge 
ourselves to be 
better every day. 

W W W . I M P E R I A L B R A N D S P L C . C O M

47
47

PERFORMANCE OUR PEOPLE AND CULTURE – CONTINUED

DEVELOPING AND EMBEDDING 
NEW BEHAVIOURS

Since January, we have been laying 
the foundations of what – taken 
together – constitutes a new culture 
for Imperial. During 2021, we engaged 
in a series of listening exercises across 
all functions and regions in order to 
develop our purpose and vision (see 
pages 6 to 9), and in October these 
were launched at Imperial’s first ever 
global all-staff conference, entitled 
“Connections”. At this highly 
interactive event, we also launched 
the five behaviours which describe 
how we need to think and act in 
order to deliver successfully on our 
ambitions. In the coming year, we will 
develop culture metrics to ensure that 
we carefully measure our progress on 
this journey.

CREATING NEW CAPABILITIES

The year has seen unprecedented 
levels of organisational change, all 
with the objective of better aligning 
the business with our strategic 
objectives. In order to focus 
management resources on 
our priority markets, we have 
reorganised Imperial into three 
regions: the Americas, Europe, and 
Africa, Asia & Australasia (AAA). The 
number of market clusters has been 
reduced from 13 to 10, simplifying 
design and creating efficiencies.

To help fulfil our ambition to put the 
consumer at the centre of everything 
we do, we have set up the new 
Group Consumer Office, led by Andy 
Dasgupta. We have brought on board 
new talent in crucial consumer-facing 
areas, including insights, portfolio 
management and innovation. Alison 
Clarke has continued to build the 
People & Culture function to support 
our transformation and cultural 
change agenda. During the year we 
completed our refresh of the Executive 
Leadership Team (ELT), with the 

CREATING A DIVERSE ORGANISATION

OUR BUSINESS

ELT

40%

60%

33.3%

66.6%

Male

Female

60%

40%

Male

Female

66.6%

33.3%

appointments of Lukas Paravicini as 
Chief Financial Officer and Paola Pocci 
as President of the AAA region. The 
new ELT brings experience from 
a wide range of global consumer 
businesses, including Unilever, 
Nestlé and Procter & Gamble. The ELT 
is supported by a 75-strong Imperial 
Leadership Team, whose members 
boast deep knowledge of the industry 
and expertise across the value chain.

FOCUSING ON DIVERSITY  
AND INCLUSION

A key aspect of our cultural 
transformation is our focus on 
creating a more diverse and 
inclusive organisation.

We launched a global diagnostic 
survey in November 2020 to better 
understand our people’s feelings about 
how inclusive they felt their working 
environment to be. There was a high 
completion rate with insightful 
feedback, and, in response, we created 
four global Employee Resource Groups 

(ERGs) to further understand the 
opportunities to create a more 
inclusive organisation. Each of these 
is sponsored by an Executive leader, 
supported by members of the senior 
leadership team, and focuses on 
areas colleagues considered most 
important: ethnicity, disability, 
gender and LGBTQ+.

To build a wider awareness of how 
to build a more diverse and inclusive 
organisation, we provided bespoke 
e-learning courses in 11 languages 
to help our global leaders understand 
the topics of “unconscious bias” and 
“microaggressions” and the impact 
these have on our people, especially 
those in non-dominant groups. We 
have also actively supported global 
events such as International Women’s 
Day, Pride and Black History Month.

40 per cent of our hires made in 
FY21 have been female, resulting in 
a positive shift in the ELT, which is 
now 33 per cent female.

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ENHANCING OUR SKILLS  
& CAPABILITIES

Embedding our new behaviours 
requires patient training, mentoring 
and dialogue at all levels of the 
organisation. Already, ELT members 
have each received more than six 
hours of one-to-one coaching to help 
them understand the challenges our 
people face and the critical role they 
play in building a more inclusive, 
consumer-represented organisation.

The ELT and their direct reports have 
committed to completing a further 22 
hours of focused training to help them 
support our shift in culture and better 
understand how our purpose, vision 
and behaviours contribute to positive 
change. Workshops and other support 
designed to embed our behaviours 
will be rolled out to the full workforce 
during 2022.

SUPPORTING AND ENGAGING 
OUR PEOPLE THROUGH COVID

The COVID-19 pandemic has continued 
to have a serious impact on our people 
in all locations. The pace at which 
social-distancing restrictions are being 
lifted varies considerably between 

markets. Globally, we have maintained 
our high tempo of engagement with 
colleagues in order to identify any 
new or emerging concerns. Our global 
all-staff Connections conference 
resulted in more than 1,000 separate 
pieces of written feedback. Other 
activities have included regular 
virtual town halls and we will be 
launching a new global engagement 
survey in November 2021. As well as 
our activities looking after the physical 
health and safety of our colleagues 
(See ESG section pages 50 to 63), 
we have maintained our focus on 
supporting the mental wellbeing of 
our people, with a range of market-
led initiatives.

Where appropriate, we have also 
been directly supporting vaccination 
efforts. At our factory in the Dominican 
Republic we facilitated the vaccination 
of more than 3,000 people in a four-day, 
on-site programme organised with 
the local health ministry. In Laos an 
on-site clinic vaccinated 111 employees 
and 43 family members.

GROWING RECOGNITION

Our efforts to create a high-performing 
and inclusive environment for our 
people have resulted in a growing 
number of awards.

This year we were recognised as a 
‘Top Employer Europe’ for a fourth 
successive year. Country-level 
certifications have been achieved by a 
record 11 of our entities across Europe, 
with our Russian business earning Top 
Employer status this year for the first 
time. Outside Europe, our businesses in 
Morocco and the United Arab Emirates 
(UAE) have also been recognised as a 
Top Employer for the first time, taking 
the total number of certified Imperial 
Brands entities this year to 13. Top 
Employers Institute is the global 
authority on recognising excellence 
in the conditions that businesses 
create for their people. Companies 
participating in its certification 
programme have the potential to 
gain Top Employer status following 
a comprehensive analysis of people 
development practices.

Separately, Imperial Tobacco Taiwan 
Limited (ITTL) has been named by HR 
Asia as one of its ‘Best Companies to 
Work for in Asia 2021’.

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49
49

PERFORMANCE ESG REVIEW

MANAG ING OUR   
ESG   RESPO NS IBILITIE S

Managing our Environmental, Social 
and Governance responsibilities remains 
a core part of the way we operate at 
Imperial Brands. Following the refresh 
of the company strategy during 2021, a 
process of stakeholder engagement will 
be undertaken to confirm our priority 
ESG issues, to ensure we align to our 
new business strategy and to developing 
external expectations.

Building and maintaining trust 
with our stakeholders underpins the 
success and reputation of our business. 
Stakeholder engagement introduces wider 
perspectives and enables better decision-
making. It is an ongoing process which 
we primarily use to help us understand 
key priorities and how we can do 
things better.

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OUR SUSTAINABILITY STRATEGY

Our sustainability strategy is central to the long-term success of our business 
and underpins our drive to create shared value for our stakeholders. The strategy 
focuses on three pillars identified as having the greatest significance to us and our 
stakeholders: a sustainable tobacco supply, Next Generation Products (NGP) and 
responsible people and operations. The three pillars of our strategy, designed to 
enable growth and create value, define the approach we take to addressing 
our environmental, social and governance (ESG) responsibilities.

Y
L
B
I
S
N
O
P

G  R ES

   BEH A V I N

Next generation 
products

Developing alternative 
products that are 
potentially less 
harmful to health.

Sustainable tobacco 
supply

Maintaining sustainable 
agricultural practices 
to ensure a consistent, 
quality supply of tobacco.

Behaving responsibly

Behaving responsibly at 
all times and providing 
a safe and rewarding 
work environment 
for employees.

OVERSEEN BY THE BOARD AND ESG COMMITTEE

The Board has agreed that the ESG Committee will be chaired by the CEO 
and will be an executive committee. We have refreshed the ESG Committee 
membership and will relaunch in financial year 2022.

Read more in our Governance Report on page 104

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PERFORMANCE ESG REVIEW – CONTINUED

OUR PRIORITY ESG ISSUES

Our priority ESG issues

Our commitment

How we are achieving this

Our progress in 2021

1

2

CONSUMER HEALTH
We understand society’s concerns 
about the health risks of smoking and 
recognise our role in helping to reduce 
the harm caused by combustible 
tobacco products.

CLIMATE AND ENERGY
Given our global reach and influence, 
we want to play a role in protecting 
the natural environment and 
actively work to minimise our 
environmental impacts.

We are committed to strengthening our Next 
Generation Products (NGP) performance and 
in doing so, to making a more meaningful 
contribution to harm reduction by offering 
adult smokers a range of potentially less 
harmful products.

We have reset our NGP strategy in FY21 
where we are approaching our NGP 
expansion through a consumer insights 
led challenger mindset. 

Through prioritising geographies where we 
would focus, we are building a strong and 
high quality NGP pipeline leveraging our 
scientific knowhow. 

Our commercialisation approach is through 
pilot launches to test and optimise our 
offerings for consumers – before scaling 
up our product availability more widely.

We are committed to reducing our climate 
and energy impacts across our value chain, 
from crop production to manufacturing 
and distribution.

Managing climate-related risks and 
opportunities across our business and 
value chain.

Reducing our carbon footprint across our 
value chain. We have science-based targets 
for Scope 1, 2 and 3 approved by the Science 
Based Targets initiative.

Better understanding the carbon footprint of 
our NGP.

We have launched our Heated Tobacco 
offering (Pulze) in Greece and the Czech 
Republic. Our vaping product myblu now 
benefits from an enhanced route to market 
and communication plan in the USA. 

We recognise that energy efficiency is the 
first step towards carbon reduction and 
we have reduced our absolute energy 
consumption by 17 per cent from the 
2017 base line year.

We have a thriving Oral Nicotine business in 
the Nordics with brands like Skruf, and have 
launched a cutting edge bamboo fibre based 
product under our Zone-X brand. 

We have seen a 14 per cent decrease in 
total Scope 1 and 2 emissions from our 2017 
baseline year and our target is to reduce 
them by 25 per cent by 2030.

Our scientific substantiation to date 
continues to indicate that myblu, Skruf, 
ZoneX and Pulze are all likely to be 
substantially less harmful than continued 
combustible cigarette smoking and provide 
potentially reduced risk alternatives to 
combustible products for adult consumers. 

We refrain from testing our products on 
animals, and use cutting edge in-vitro 
technologies to test our products. 

See more on our science website.

We have committed to reach net-zero global 
emissions by 2040 in line with the aim to 
limit global warming to 1.5oC.

We were awarded an A rating by CDP for 
our 2020 Climate Change submission for a 
second consecutive year.

UN SDGs

We are committed to 
tobacco harm reduction.

We are taking action to 
combat climate change 
and its impacts.

Find out more at www.imperialbrandsplc.com/sustainability/performance

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3

4

FARMER LIVELIHOODS 
AND WELFARE
Farmer livelihoods and welfare are of 
paramount importance to sustainable 
tobacco production and we continue to 
engage with our suppliers to help to support 
and develop farming communities.

HUMAN RIGHTS – 
MODERN SLAVERY
As an international business we 
recognise the importance, influence 
and role we have in promoting respect 
for human rights across our business 
and supply chains.

5

WASTE
As part of our role in protecting the 
natural environment, we seek to 
minimise waste and waste sent 
to landfill.

We are committed to helping to support 
farmers to diversify income streams in order 
to enhance farming community livelihoods 
and welfare.

We are committed to raising awareness and 
improving processes for identifying modern 
slavery in our business and supply chains.

We are committed to minimising the waste 
associated with our products, packaging and 
production processes.

Strengthening the industry-wide 
Sustainable Tobacco Programme (STP) to 
measure positive impact.

Maintaining a dialogue with our tobacco leaf 
suppliers and supporting them through our 
Leaf Partnerships Programme to allocate 
funds to continually improve access to 
basic needs and diversification of income.

Industry-wide collaboration focused through 
the STP.

Engaged with subject matter experts and 
local implementing partners to enable us 
and our suppliers to better understand the 
risks in certain countries. This informs the 
projects we support on the ground, ensuring 
they have maximum impact for the tobacco 
farming communities within which our 
suppliers operate.

Established a baseline including two 
externally reported farmer livelihoods KPIs. 
These highlight how many farmers have 
access to initiatives that aim to increase 
farm productivity (97%)1 and how many 
farmers are diversifying their income by 
growing complementary crops (88%)1.

A third KPI highlights the impact of projects 
we funded with our suppliers in Africa, 
Asia, Europe and South America aimed at 
improving livelihoods. In 2021 there were 
130,000 direct farmer beneficiaries.

Better understanding modern slavery risk 
across our business and supply chains.

Supporting manufacturing sites to 
achieve the 2030 targets set for waste.

Further information is set out in our Modern 
Slavery Statement.

Innovating waste solutions for 
product disposal.

Continuing to educate the business on the 
risk of modern slavery and tailoring training 
to suit different functions.

Monitoring and responding to EU 
legislative changes, including the Single-
Use Plastics Directive.

Introducing a robust approach to protecting 
human rights, which includes how we address 
modern slavery and the issue of child labour 
in tobacco farming using external expertise.

Strengthening our governance and human 
rights due diligence processes.

Undertook Supply Chain Impact 
Assessments with tobacco leaf suppliers to 
better understand important human rights 
issues in our global supply chains.

We trialled take back recycling schemes 
in Germany and France for myblu pods, 
diverting consumer waste away 
from landfill.

We are improving packaging recyclability 
for our combustible brands by replacing 
the aluminium inner liner with paper. 

Our Modern Slavery e-learning module is 
now available to employees in 15 different 
languages. Introduced more tailored and 
in-depth training to our managers on 
modern slavery.

Further developed our approach to 
undertaking due diligence in relation to 
human rights issues.

Strengthened the Sustainable Tobacco 
Programme (STP) to better respond to and 
measure the work our suppliers do as part of 
a continual process to manage human rights.

Established a cross-functional Human Rights 
Compliance Working Group.

Developed a modern slavery audit module 
in collaboration with Slave Free Alliance and 
used to conduct a test pilot audit of our UK 
facilities management provider.

We are committed 
to decent work for 
all and sustainable 
economic growth.

Ensure access 
to water and 
sanitation for all.

We are committed 
to decent work for 
all and sustainable 
economic growth.

Responsible 
consumption  
and production.

1.  Data is from strategic suppliers in highest priority countries as outlined by sustainability index compiled using Maplecroft risk indexes.

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53

PERFORMANCE ESG REVIEW – CONTINUED

2021 PERFORMANCE HIGHLIGHTS

Our key performance indicators reflect our performance against our priority ESG areas, 
which are aligned to our new commercial strategy. Below we have presented highlights 
from our 2021 ESG performance. We measure our environmental performance by 
comparing results with our 2017 baseline year. Our reporting scope and definitions 
are detailed in the Reporting Criteria Document published on our website.

E S G

Environmental

CLIMATE AND ENERGY PERFORMANCE

Performance indicator

Operations with ISO 
14001 certification

Absolute energy 
consumption1

Relative energy 
consumption1

Absolute Scope 1 
CO2e emissions1

Absolute Scope 2 
CO2e location-based 
emissions1

Total absolute 
Scope 1 and 2 CO2e 
emissions1

Relative Scope 
1 and 2 CO2e 
emissions1

Key suppliers by 
spend with science-
based targets

Logista absolute 
Scope 1 and 2 CO2e 
emissions

Logista absolute 
Scope 3 CO2e 
emissions

2017

92

2018

91

2019

86

2020

86

%

2021 Commentary 

78 Due to the ongoing COVID-19 pandemic, there have 

been delays in some sites (particularly those in Africa) 
in obtaining re-certification. We will aim to undertake 
a review in FY22. 

GWh

875

842

788

773

729A We have seen a 17 per cent decrease in energy 

KWh/£m 
net revenue

112,801

108,926

98,500

96,625

95,740A

consumption from our 2017 baseline year. Our target is 
to reduce energy consumption by 25 per cent by 2030.

In compliance with the UK streamlined energy 
and carbon reporting (SECR) requirements, our total 
UK energy consumption was 13.46 GWh which is 
1.84 per cent of the global total (2020: 14.33 GWh and 
1.85 per cent).

Tonnes

118,000

110,896

108,241

99,577

95,987A Our Scope 1 emissions arise from stationary fuel 

Tonnes

161,573

161,020

158,108

combustion at our sites, refrigerant gases, and mobile 
fuel combustion in our fleet of company sales vehicles. 
We have seen a 4 per cent decrease in Scope 1 emissions 
since last year and a 19 per cent reduction from our 2017 
baseline year.

147,039 143,990A Our Scope 2 emissions comprise the indirect emissions 
resulting from the use of purchased electricity, heat and 
steam at our sites. We have seen a 2 per cent decrease 
in Scope 2 emissions since last year and an 11 per cent 
reduction from our 2017 baseline year.

Tonnes

279,573

271,916

258,589

246,616 239,977A We have seen a 14 per cent decrease in total Scope 1 

Tonnes/£m 
net revenue

39.0

35.2

32.4

30.8

31.5A

and 2 emissions from our 2017 baseline year. Our target 
is to reduce these emissions by 25 per cent by 2030.

We have also set a Scope 3 target to minimise our 
carbon impact beyond our direct operations.

In compliance with the UK SECR requirements, our 
total UK Scope 1 and 2 emissions were 2975 tonnes 
CO2e emissions, which is 1.24 per cent of the global 
total (2020: 3,289 CO2e emissions and 1.33 per cent).

%

–

19

22

38

41 We aim to ensure that 50 per cent of our suppliers by 

spend will have science-based targets by 2023.

Tonnes

38,554

38,924

38,906

38,407

– Logista is managed remotely due to commercial 

Tonnes

193,611

189,980

201,566

205,240

–

sensitivities and has provided independently assured 
data for absolute Scope 1, 2 and 3 emissions. Data for 2021 
is still undergoing independent assurance. Logista’s 2020 
relative Scope 1 and 2 emissions comprise 38 tonnes 
(2019: 38) of CO2e per £million of 2020 distribution fees 
(our non-GAAP revenue measure for Logista). Further 
information on the scope of Logista’s GHG reporting is 
available at www.grupologista.com

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STEADY PROGRESS IN REDUCING  
THE KEY ENVIRONMENTAL KPIs

REDUCING OUR EMISSIONS

SCOPE 1

SCOPE 2

OVERALL SCOPE 1  
AND SCOPE 2

4% decrease
since 2020
19% decrease
since 2017

2% decrease
since 2020
11% decrease
since 2017

3% decrease
since 2020
14% decrease
since 2017 

REDUCING OUR  
WATER  
CONSUMPTION

REDUCING OUR  
ENERGY 
CONSUMPTION

7% decrease
since 2020
24% decrease
since 2017

FOR MANUFACTURING SITES, 
OFFICES AND FLEET FUEL

6% decrease
since 2020
17% decrease
since 2017 

W W W . I M P E R I A L B R A N D S P L C . C O M

5555

PERFORMANCE ESG REVIEW – CONTINUED

WASTE AND WATER PERFORMANCE
Performance 
indicator

2018

2017

2019

2020

2021 Commentary

Total waste1

Tonnes

49,141

43,388

41,366

40,253

41,714A We have seen a 15 per cent decrease in waste from our 

2017 baseline year. However, we have seen an increase of 
4 per cent in waste compared to last year which is due to an 
improvement in the accuracy of waste measurements from 
one of our sites in Central America.

Our target is to reduce waste by 20 per cent by 2030.

Waste to landfill1 Tonnes

6,746

6,769

7,109

6,431

9,411A We are very disappointed to report a 40 per cent increase in 

waste sent to landfill from our 2017 baseline year. This increase 
is mainly driven by two factors. Firstly, one of our sites in 
Central America recorded a doubling of waste to landfill 
in comparison to the previous year due to more accurate 
measurements by the waste management provider. Secondly, 
one of our sites was responsible for safely destroying menthol 
cigarettes due to the menthol cigarette ban in the UK, which 
subsequently led to an increase in total waste to landfill.

Our target is to reduce waste sent to landfill by 50 per cent 
by 2030 which remains a key focus area for us.

Landfill 
avoidance rate

Absolute water 
consumption1

%

95 This year we have calculated the landfill avoidance rate. This 
KPI shows the percentage of our waste diverted from landfill.
m3 1,468,626 1,327,102 1,316,904 1,198,523 1,109,178A We are pleased to report a 24 per cent reduction in water use 

from our 2017 baseline year, which exceeds our target to reduce 
water consumption by 15 per cent by 2030. We are currently 
reviewing our ESG strategy and will set a new water target.

We have also been participating in the 
CDP water disclosure for several years 
now and are pleased to have scored 
an A- for our 2020 submission which 
indicates that we are implementing 
current best practices in water 
management across our operations 
and supply chain. We await the results 
from CDP for our 2021 submissions.

IMPERIAL NAMED AS A 
CLIMATE LEADER BY THE 
FINANCIAL TIMES

Imperial has been recognised as a 2021 
Climate Leader by the Financial Times 
in its first ever ranking of actions 
taken by European businesses. 
The FT’s listing identifies the 300 
companies across the continent that 
achieved the highest reduction in core 
greenhouse gas emissions between 
2014 and 2019. We’re committed to 
further reducing our carbon footprint.

FUEL-EFFICIENT TOBACCO 
CURING BARNS

We have been working with our leaf 
supplier, Alliance One International 
(AOI), on a project in Tanzania to 
make tobacco curing barns more 
fuel-efficient. We source tobacco 
from Tanzania and between crop year 
2015 and 2017 we invested in a project 
which resulted in the conversion of 
2021 barns, with an annual saving 
of 4244m3 of wood, equating to at 
least 355.59 tCO2e saved annually. 
In 2021, based on Imperial’s financial 
contribution to this project, 2140.41 
tCO2e have been reduced. AOI and 
Imperial continue to assess barn 
efficiency projects.

PREPARING FOR TCFD

In 2021 we reviewed our progress 
towards the requirements of the Task 
Force on Climate-related Financial 
Disclosures (TCFD) and we are on track 
to deliver a robust disclosure in 2022.

By then we aim to have updated our 
climate scenario analysis for the most 
material potential climate impacts 
in our value chain. We will also have 
incorporated the findings from the 
analysis into our risk assessment 
process and developed metrics to 
track and report on these material 
climate impacts.

See page 63 for further details.

SCIENCE BASED TARGETS 
INITIATIVE

Our carbon targets for Scope 1, 2 and 3 
(supply chain) have been approved and 
validated by the Science Based Targets 
initiative (SBTi).

We have joined the Business Ambition 
for 1.5°C campaign of the SBTi. This 
means we are committed to reaching 
science-based net-zero emissions 
by 2040.

CDP

CDP, the international non-profit 
organisation that helps companies 
manage their environmental impact, 
has awarded us an A rating for 
climate change submission in 2020, 
for a second consecutive year. We 
are also pleased to be recognised as a 
Supplier Engagement Leader by CDP 
in 2019 and 2020. This recognises the 
leadership and actions we are taking 
to cut emissions, mitigate climate risks, 
contribute to a low-carbon economy 
and engage with suppliers to manage 
climate risk and reduce Scope 3 carbon 
emissions in our supply chain.

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E S G

Social

HEALTH AND SAFETY PERFORMANCE

Performance indicator

Employee fatalities2

Contractor fatalities2

Members of the public 
fatalities involving 
Imperial Brands 
vehicles2

Lost time accidents 
(LTA)2,3
LTA rate2,3

Total number of 
accidents2,3
Accident rate2,3

2017

2018

2019

2020

2021

Commentary 

number

number

number

0

0

1

0

0

4

2

0

1

3

0

0

1 We deeply regret to report a work-related fatality in 2021 
following a road accident. A thorough investigation has 
been conducted and support provided to the family 
and work colleagues of the deceased.

0 Health and safety remains a priority for all our stakeholders.

0 Road safety remains a priority across all of our operations.

number

92

118

101

80

65 There has been an 19 per cent decrease in the number of 

0.36

0.46

0.40

0.32

lost time 
accidents per 
200,000 hours 
worked

lost time accidents compared to last year.

0.27A There has been a 16 per cent decline in our lost time 
accident rate compared to last year. During FY21 we 
increased the use of leading indicators to better manage 
risk throughout our operations.

Number

937

931

850

720

573 We have seen a 20 per cent decrease in total accidents 

total accidents 
per 200,000 hours 
worked

3.66

3.61

3.39

2.19

compared to last year.

2.36 We have seen a 8 per cent increase in our accident rate 
compared to last year. However, we are pleased to see a 
continued reduction in our total number of accidents and 
our LTA rate.

Vehicle accident 
frequency rate3

accidents per 
million kilometres

–

–

5.03

4.19

3.9 There has been a 7 per cent decrease in our vehicle 

OHSAS 18001 / ISO 
45001 certification

%

87

87

79

79

DIVERSITY PERFORMANCE

Performance indicator

Female employees 

2017

2018

2019

2020

2021

Commentary

%

40

41

42

43

Female Executive Leadership 
Team (ELT) members

Female Board members

%

%

11

39

13

33

11

40

14

25

accident rate compared to last year. Road safety remains 
a key priority for us. We adopt global standards for road 
safety and use our Drive Safe campaign to promote 
awareness and influence behaviour. 

74 Due to the ongoing COVID-19 pandemic, there has been 
delays in some sites (particularly those in Africa) in 
obtaining re-certification. We aim to undertake a review 
in FY22. 

40   Female employee numbers have decreased by 
7 per cent compared to last year. This is largely 
driven by the divestment of parts of our Premium 
Cigar Division which employed a larger number of 
females compared to males.

33A

  We are committed to increasing female representation 

in senior management roles to 30 per cent by 2023.

22A

  The number of female members of the Board on 30th 
September 2021 (end of FY21) was 22 per cent. We 
are pleased to report that from the 15th November 
2021, this has now increased to 36 per cent following 
new appointments.

Employee turnover rate

%

15

15.1

13.2

13.5

10.2   Employee turnover rate has decreased in comparison 

to last year. This is the lowest turnover rate in recent years.

FARMER LIVELIHOODS AND WELFARE PERFORMANCE

Performance indicator

Percentage of farmers growing complementary crops1
Percentage of farmers with access to initiatives to improve agricultural productivity2

Farming community members benefitting from Imperial leaf partnership projects 

1.  As reported by our Strategic Suppliers for highest priority sources.
2.  As reported by Strategic Suppliers in high priority countries.

2021

88

97

130,000

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PERFORMANCE ESG REVIEW – CONTINUED

HEALTH AND SAFETY

The health, safety and welfare 
of our people continues to be of 
utmost importance to us. Across 
the business we adopt a OHSE 
Framework based on the principles 
of ‘plan, do, check, act’. Within our 
manufacturing sites we go further; 
as of 30 September 2021, 74 per cent 
of our factories were independently 
certified to the international standards 
OHSAS 18001 or ISO45001. Lost time 
accident frequency rate fell again 
during FY21 continuing the long-term 

downward trend. Details can be found 
on page 37 of the Key Performance 
Indicators section. As well as lagging 
indicators such as accident rate, we 
continue to focus on leading indicators 
to ensure a consistent application of 
our OHSE Framework and associated 
operating standards. 

It is with deep regret that we report 
a work-related fatality following a 
motorcycle accident in Cambodia. 
A thorough investigation has been 
conducted and support provided to 
the family and work colleagues of the 

74%

OF OUR MANUFACTURING SITES 
WERE INDEPENDENTLY CERTIFIED 
TO THE INTERNATIONAL 
OCCUPATIONAL HEALTH AND 
SAFETY STANDARDS OHSAS 18001 / 
ISO 45001

1.  As reported by our strategic suppliers for highest priority sources.
2.  As reported by strategic suppliers in high priority countries.

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deceased. Road safety remains a 
key priority for us. Despite operating 
in some challenging regions we 
endeavour to ensure the highest 
levels of safety are applied across all 
the territories in which we operate.

FARMER LIVELIHOODS  
AND WELFARE

We recognise that, along with our 
direct operations, our supply chain has 
the potential for human rights abuses, 
and we are committed to working with 
our suppliers and business partners to 
improve supply chain standards. We 
aim to maintain a relationship of trust 
and integrity with our suppliers. We 
expect our suppliers to conduct their 
business in an ethical and responsible 
manner and to take direct actions 
to address any potential or actual 
impacts within their supply chains.

For many tobacco farmers in 
developing countries tobacco is the 
primary cash crop. For these farmers 
to become even more financially 
sustainable, we believe that working 
with leaf suppliers, other related 
industries and local stakeholders, 
we have a role to play in having 
a positive impact on their lives. 
An important piece of this work 
is through supporting farmers to 
maximise their tobacco productivity 
and to diversify their income by 
developing sustainable income 
streams that are complementary to 
their tobacco production. In 2021, 88 
per cent of our suppliers’ contracted 
farmers are growing complementary 
crops1, such as vegetables, corn or fruit 
trees, and 97 per cent have access to 
initiatives aimed at increasing their 
tobacco income2; this includes a wide 
range of programmes, from provision 
of seeds and expertise to assisting with 
access to markets for non-tobacco cash 
crops. Some of these are projects directly 
supported by suppliers and some are 
directly funded by Imperial.

88%

OF OUR SUPPLIERS’ CONTRACTED 
FARMERS ARE GROWING 
COMPLEMENTARY CROPS

We maintain a dialogue with our 
suppliers, and encourage the work 
they are doing in their farming 
communities. Additionally, our 
ongoing support through our Leaf 
Partnership programme continued in 
FY21 with Imperial providing financial 
support to projects in 12 countries. 
These projects are benefiting as many 
as 130,000 farmers and their families. 
There are a wide range of projects, 
from increasing access to clean 
drinking water to projects aimed 
to increase school attendance, and 
helping farmers to be more resilient 
against the effects of climate change.

In 2021, we widened our stakeholder 
engagement for us and our suppliers to 
better understand what is happening 
on the ground in several tobacco 
sourcing countries. This included 
engaging international experts 
to conduct supply chain impact 
assessments and local partners to 
work with implementing projects 
that have the most positive impact.

CONSUMER HEALTH

We understand society’s concerns 
about the health risks associated with 
smoking and recognise the role we 
have to play in helping reduce the 
impact of combustible tobacco on 
consumer health. 

We substantiate the harm reduction 
potential of our NGP through our 
multi-stage, multi-year testing and 
research programme. This assessment 
is done for each NGP type compared 
to cigarettes to assess the relative risk.

By the end of financial year 2021, 
we had the following assessment 
completion rates:

•  75 per cent for our vape device, 
myblu (compared to 17 per cent 
in 2019)

•  35 per cent for our heated 
tobacco device, Pulze 
(compared to 12 per cent in 2019)
•  38 per cent for our tobacco-free 

oral nicotine pouch product, ZoneX 
(compared to 10 per cent in 2019) 

CONSUMER HEALTH  
CASE STUDIES

Vape (myblu):

New clinical data suggests myblu efficiently delivers satisfying levels of 
nicotine to users’ bloodstreams – but, importantly, does not exceed that of 
combustible cigarettes. Recent trials also demonstrate adult smokers who 
transition either exclusively or partially to myblu experience rapid and 
substantial reductions in exposure to harmful chemicals. 

Our latest perception and behavioural data suggests while adult smokers 
understand that myblu is not risk-free, they also understand it’s likely to be 
less harmful than combustible cigarettes. 

By the end of fiscal year 2021, our pilot market in North Carolina (USA) 
revealed high consumer and trade acceptance of our proposition. Our 
conscious strategy to ensure that our advertising only targets existing 
adult smokers, has confirmed that the vast majority of myblu users are adult 
smokers and that myblu is not a “gateway” to combustible cigarette smoking 
(”gateway effect”<0.1%).

Oral nicotine delivery (Skruf):

We currently have a Nordics focused approach on our Oral Nicotine business 
where Skruf and ZoneX are performing very well. With a deep consumer 
insights-led approach, we have now created differentiated positionings 
for our brands targeting different consumer segments. New clinical 
data confirms our nicotine pouches efficiently deliver nicotine to users’ 
bloodstreams and are deemed satisfying alternatives to combustible 
cigarettes that reduce the desire to smoke. Nicotine pouches demonstrate 
a favourable short-term safety profile, and while users understood correctly 
these products are not risk-free, they perceive them to be less harmful than 
combustible cigarettes. Perception data suggests product appeal is limited 
to adult smokers and traditional tobacco users, with recent and long-term 
quitters, never-smokers and youth disinterested in trying (0-4% likely) 
or purchasing (0.5-4% likely). Finally our behavioural data suggests the 
main intent to purchase stems from a desire to reduce smoking-related 
health risks. 

Heated tobacco (Pulze):

Pulze is our heat-not-burn device offer for consumers, for which our iD sticks 
are available in a range of flavours. We have launched this product in FY21 
in Greece and the Czech Republic and are carefully evaluating all our launch 
variables with consumers, with a view to continuously optimising the same. 

Pulze’s aerosol contains up to 96 per cent fewer harmful chemicals compared 
to combustible cigarette smoke. This translates directly to substantially 
reduced in-vitro biological responses. The Pulze proposition is appealing 
to adult smokers. As part of our optimisation process, Pulze’s scientific 
substantiation has now entered the clinical assessment phase. 

We have published 25 peer-reviewed Imperial authored papers, presented 
40 poster presentations and delivered 23 lectures at conferences over 
the last five years. We continue to make our scientific research publicly 
available; find out more at our dedicated science website.

W W W . I M P E R I A L B R A N D S P L C . C O M

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PERFORMANCE ESG REVIEW – CONTINUED

We have developed a human rights 
due diligence framework that is used 
to monitor compliance with our due 
diligence processes and identify areas 
for improvement.

The human rights due diligence 
process is based on four key pillars of 
identifying and prioritising risk, taking 
action, monitoring performance and 
review and communication.

The framework will support in 
strengthening our processes for 
identifying, managing and mitigating 
human rights risk.

HUMAN RIGHTS DUE 
DILIGENCE PROGRAMME 
TOBACCO LEAF SUPPLY

As an international business 
we recognise the role we have in 
promoting respect for human rights.

Our policy and approach are guided 
by the international human rights 
principles in line with the International 
Bill of Human Rights, the International 
Labour Organisation’s (ILO) core 
conventions and the principles 
and guidance contained within the 
United Nations Guiding Principles 
on Business (UNGP) and Human 
Rights and the OECD guidelines for 
responsible business. The UNGPs 
require that an ongoing management 
process is implemented to ensure that 
a company meets its responsibility to 
respect human rights.

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E S G

Governance

GOVERNANCE PERFORMANCE

Governance education modules are rolled out to employees with online access based on role and location. For employees who 
do not have access to the online system, we work with local markets to provide translated PDF versions of courses that can be 
used locally to deliver face-to-face training. All employees are required to complete these modules.

E-learning course title

Commentary

Code of Conduct 

Code of Conduct Part 2

This course introduces our Code of Conduct, reviews our Company values, why we have a Code and how 
we all have a responsibility to follow our Code of Conduct, which is translated into 32 languages.

This course explains the responsibilities each of us has, regardless of our role, seniority or location, to 
act in ways that promote a culture of mutual trust and respect.

Competition Law: An Overview

This course provides guidance to employees on how to be aware of, recognise and avoid being involved 
in illegal competition as well as providing examples of common violations of competition law.

Give and Get Bribe: An  
Antibribery Vignette

Modern Slavery

This course is designed to refresh awareness of laws that make it a crime to bribe foreign government 
officials to gain a business advantage.

During the year we translated this e-learning course into a further three languages, This short overview 
takes a global look at the human rights abuse of modern slavery and explains how employees can raise 
concerns, and is now available in 15 languages.
An exercise carried out in Laos and Madagascar has delivered the course in classrooms to 450 people 
that do not have access to computers, including farmers.

Combatting Illicit Trade

This course focuses on combatting illicit trade in two ways, through our collective responsibilities and 
by every employee taking personal responsibility. Throughout the course there are opportunities to 
check understanding of the illicit trade risk and our efforts to combat it.

Information Security: Phishing

This course focuses on how to protect yourself and data properly and the consequences following a 
significant breach or leak.

Share Dealing Code

This course provides information about share dealing and the Market Abuse Regulation across the 
European Union (EU).

Data Privacy and Protection: GDPR This course provides an overview of some key requirements of the GDPR, and includes significant 

examples of how employees must handle personal data and interact with the individuals whose data 
they hold.

Data Protection and Privacy

This course defines personally identifiable information and provides an overview of the responsibilities 
and steps required to protect it.

MAINTAINING HIGH 
STANDARDS OF GOVERNANCE

Doing business in the right 
way, having integrity and not 
tolerating poor behaviour, fraud or 
bribery ensures we behave responsibly 
towards our stakeholders. How we 
conduct ourselves and our business 
can have wider impacts for society. 
Our Code of Conduct is embedded 
throughout our Company and drives 
our responsible approach. It is aligned 
with the policies, internal controls and 
risk management processes that 
underpin our strategy.

The Code sets out the responsible 
behaviours we expect from employees 
in their dealings with colleagues, 
customers, consumers, suppliers, 

agents, intermediaries, advisers, 
governments and competitors. All 
employees and business partners 
are expected to act with integrity 
in accordance with the standards 
of behaviour set out in the Code.

SUPPLIER CODE OF CONDUCT

We expect our suppliers to conduct 
their business in an ethical and 
responsible manner and comply with 
all applicable laws and regulations. 
Our Supplier Code, based on our Code 
of Conduct, sets out the behaviours we 
expect our suppliers to demonstrate. 
Our Supplier Code of Conduct is 
embedded into our Procurement Policy 
and processes which govern how we 
select and contract with our suppliers. 
Our Supplier Code of Conduct is 

available in 19 languages and was 
updated in 2021 to reference our newly 
published Anti-Facilitation of Tax 
Evasion policy.

SPEAKING UP

This year we launched our new 
Speaking Up platform, which is 
available both to our employees 
and to other stakeholders, including 
suppliers and farmers. The new 
platform offers a wide range of 
reporting routes and supports 
anonymous reporting and feedback.

W W W . I M P E R I A L B R A N D S P L C . C O M

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PERFORMANCE ESG REVIEW – CONTINUED

Our supporting Speaking Up policy 
has been updated to align with the 
new process, with the policy being 
made available both internally and 
on our website. Internal processes, 
including procurement and human 
resources, have been aligned to the 
new Speaking Up process.

Issues raised during the year 
included allegations of mistreatment 
of employees, claims of unfair 
treatment or wrongful termination, 
allegations of unprofessional behaviour, 
pay concerns, and misuse of company 
property. Our HR teams were involved 
in dealing with a number of these 
issues, whilst others were managed 
by the Company Secretary, with 
investigation support and advice 
provided by members of Finance, Group 
Security, Group Legal, HR and Internal 
Audit. At all times, the anonymity of the 
individual making the complaint was a 
key consideration.

RESPONSIBLE MARKETING 
AND YOUTH ACCESS 
PREVENTION

We are committed to marketing and 
advertising our products responsibly 
within the laws, codes of practice 
and voluntary agreements of those 
countries within which we operate. 
This year we updated our marketing 
standards to reflect developments 
in technology and our NGP portfolio. 
We created overarching Marketing 
Principles for our Combustible and NGP 
categories, which are available on our 
website. All Imperial Brands companies 
and employees, as well as the agencies 
who work with us, are expected to 
adhere to our standards and local 
legislation. Where local legislation 
is stricter, this takes precedence, and 
where local legislation may be less 
stringent, then our own high marketing 
standards take precedence. We aim 
to roll out an interactive training 
programme for employees 
and agencies in the next financial 
year. All our marketing materials are 
reviewed and receive legal sign off.

Tobacco and NGP are for adult smokers 
only. We do not want youths to use any 
of our products and take youth access 
prevention (YAP) very seriously. We 
fully support YAP and minimum age 
restrictions for the sale or purchase of 
our products.

YOUTH ACCESS PREVENTION 
IN THE USA

Looking to the USA, where vaping and 
YAP remains an important issue, the 
latest publicly available National Youth 
Tobacco Survey (NYTS) data (2020), 
released by the Centers for Disease 
Control and Prevention (CDC), 
demonstrates the considerable impact 
Imperial’s YAP programme has had in 
the US. For instance:

•  In 2020, only 13 of 14,531 respondents 
reported using blu vaping products 
at any point in the past 30 days 
(0.12 per cent of the population), 
down from 111 of 19,018 in the 
NYTS 2019 dataset (0.59 per cent 
of the population).

•  Use of blu vaping products by 

tobacco-naïve youth remained very 
low in 2020. Among youth reported 
to have vaped blu at any point in the 
past 30 days, only four respondents 
within the NYTS 2020 dataset were 
tobacco naïve (0.028 per cent of the 
total population).

We believe our YAP efforts in the USA 
provide a model for other responsible 
manufacturers to follow. More 
information is available on our 
science website.

INVESTOR BENCHMARKS

Our ESG management and 
performance is evaluated by a wide 
range of external rating agencies.

We were rated A in June 2021 by 
MSCI ESG Ratings. In its December 2020 
ESG Rating report, Sustainalytics gave 
us a medium risk rating score and 
concluded that Imperial is at medium 
risk of experiencing financial impacts 
from ESG factors due to its medium 
exposure and strong management 
of material ESG issues. Imperial 
was noted for its strong corporate 
governance performance, which is 
reducing its overall risk. Vigeo Eiris 
(part of Moody’s ESG solutions since 
2019) gave us an ESG Scorecard of 
42/100 and a Company Reporting Rate 
of 82 per cent in October 2021. 

In 2020, CDP awarded us an A rating 
for our Climate Change submission 
for a second consecutive year. We 
were also awarded an A- for our 
2020 CDP Water disclosure indicating 
that we are implementing current 
best practice in water management 
across our operations and supply 
chain. We await the results of our 
2021 submissions to CDP.

We continue to participate in the 
CDP Supply Chain Programme, 
which gathers information from 
our key suppliers on how they 
are managing their climate risks 
and opportunities. We are pleased to be 
recognised as a Supplier Engagement 
Leader by CDP in 2019 and 2020.

We have also completed the 
investor-backed Workforce 
Disclosure Initiative since 2019. 
This benchmark is currently based 
on disclosure, and performance scores 
have not been allocated.

We believe it is important for rating 
agencies to work together with 
companies, investors and other 
stakeholders to improve consistency 
and transparency in producing robust 
ESG data and ratings.

INDEPENDENT ASSURANCE

We appointed Ernst & Young LLP to 
provide limited independent assurance 
over selected sustainability content 
within the Annual Report (“the 
Report”), as at and for the period 
ended 30 September 2021. The 
assurance engagement was planned 
and performed in accordance with the 
International Standard for Assurance 
Engagements (ISAE) 3000 Revised, 
Assurance Engagements Other 
Than Audits or Reviews of Historical 
Financial Information.

These procedures were designed 
to conclude on the accuracy 
and completeness of selected 
sustainability indicators, which 
are indicated in the Report with an A.

An unqualified opinion was issued and 
is available on imperialbrandsplc.com, 
along with further details of the scope, 
respective responsibilities, work 
performed, limitations and conclusions.

Footnotes
A.  Select 2021 data has been independently assured by Ernst and Young LLP (EY) under the limited assurance requirements of the ISAE 3000 standard. 

The Assurance Opinion is available on our website.

1.  Our 2021 environmental data follows the reporting period Q4 financial year 2020 to Q3 financial year 2021. This is to allow for data collection, validation 
and external assurance. We use the GHG Protocol Standard to inform our reporting of Scope 1 and 2 emissions. Our reporting scope and definitions are 
detailed in the Reporting Criteria Document published on our website.

2.  Our health and safety data is for the full 2021 financial year. Our reporting scope and definitions are detailed in the Reporting Criteria Document 

published on our website.

3.  Accidents reported do not include commuting to or from work or third parties such as distributors.

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TASK FORCE ON CLIMATE-RELATED 
FINANCIAL DISCLOSURES (TCFD)

Imperial Brands is committed to implementing the recommendations of the TCFD and providing transparency to our 
stakeholders on progress. We are pleased to provide the below progress update as we prepare for full implementation of 
these requirements in our 2022 Annual Report, which supplements the information contained within the Annual Report.

Governance:

We have embedded climate governance across all levels of 
the organisation:

1.  The Board of Directors is responsible for the ESG performance of the 

Company, including climate risk.

2. The cross-functional ESG Steering Committee, chaired by the CEO 

of Imperial Brands, is responsible for delivering the ESG strategy and 
our climate risk responsibilities.

3. Management-level responsibility has been assigned for specific 

climate risks and opportunities.

Scenario analysis:

Risk management:

We have undertaken 
an initial qualitative 
assessment of 
climate risk and 
opportunity to 
inform both our risk 
management and 
strategic decisions.

We considered a 
“2 degrees” aligned 
scenario to test 
our value chain 
resilience to an 
ambitious reduction 
in GHG emissions, as 
well as considering 
physical impacts 
across our 
priority locations. 

Based on the scenario analysis 
findings, we have integrated 
climate risk management into 
our Enterprise Risk Management 
framework by considering the 
impact of climate change on 
each of our principal risks. 
This allows us to continue to 
manage and monitor climate 
risk effectively as part of core 
business activities.

Strategy:

Our strategy is built on our 
commitment to ESG. We have 
identified a number of climate-
related opportunities through 
our scenario analysis. We are 
now working towards securing 
these opportunities as we 
deliver on our decarbonisation 
commitments and integrate 
ESG fully into our Group 
business strategy. 

Extreme weather events 
causing disruption to 
operations, supply and 
distribution of products

Compliance obligations 
from new and existing 
climate legislation

Increased costs 
of energy and 
raw materials 

Increased recycling 
rates and reuse 
of materials to 
reduce costs

Shift to renewable 
energy to mitigate 
potential price increases

Investing in supply 
chain resilience to 
reduce disruption

s
k
s
i
r
e
t
a
m

i
l

C

s
e
i
t
i
n
u
t
r
o
p
p
o
e
t
a
m

i
l

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Next steps:

We will continue 
to evolve our 
approach to 
managing 
climate risks 
and opportunities 
during FY22.

Key actions 
will include:

Developing a 
comprehensive 
financially 
quantified scenario 
analysis to inform 
our decisions 
across both risk 
and strategy

Developing a climate 
transition plan to 
co-ordinate efforts 
across our business 
in pursuit of our 
decarbonisation 
targets

Continuing to 
integrate climate-
related information 
into our Annual 
Report and Accounts

Continuing to 
engage with 
suppliers on 
their carbon 
reduction plans

Metrics 
and 
targets:

We are 
delivering 
on our 
science-
based 
targets: 

Scope 1 
and 2 
emissions 
reduced 
by 25% 
by 2030 

Scope 3 
emissions 
reduced 
by 20% 
by 2030 

50% of 
suppliers 
by spend 
having 
SBTs 
by 2023 

Landfill 
waste 
reduced 
by 50% 
by 2030

Water use 
reduced 
by 15% 
by 2030 

W W W . I M P E R I A L B R A N D S P L C . C O M

63

 
 
PERFORMANCE OPERATING REVIEW

EUROPE REGION

JOERG BIEBERNICK
PRESIDENT, EUROPE REGION

Europe delivered gains in regional 
market share and a 5.6 per cent 
increase in adjusted operating profit. 
These results have been achieved 
despite COVID-19 restrictions reducing 
travel and affecting market and 
channel trends, particularly the global 
duty free channel. Stronger market 
size trends in Northern Europe, 
together with share growth in the 
UK and Spain and improved NGP 
performance, were partly offset 
by lower sales in our global 
duty free business, despite a 
small second-half recovery, and 
in traditional holiday destination 
markets in Southern Europe.

Share gains in the UK and Spain were 
driven by our tobacco portfolio work 
and a new strategic focus on local 
jewel brands, such as Embassy and 
Nobel. In Germany, investments in 
enhancing the effectiveness and 
coverage of our sales force and 
distribution have driven an 
encouraging improvement in 
market share trend in recent 
months. It will take time though for 
our brand initiatives and portfolio 
investments to rejuvenate our overall 
share performance.

Tobacco volumes decreased by 2.6 
per cent, driven by relative market size 
improvements in the Northern Europe 
markets of UK, Germany and Norway 
from consumers staying at home. 
A gradual recovery from COVID-19 
led to a modest increase in travel 
numbers in the second half and a small 
improvement to our global duty free 
sales and southern European markets. 

AT A GLANCE

REGIONAL MARKET SHARE

VOLUMES

  +10bps

  -2.6%

TOBACCO & NGP  
NET REVENUE*

  +0.2%

TOBACCO NET REVENUE*

  -0.6%

NGP NET REVENUE*

TOBACCO & NGP ADJUSTED 
OPERATING PROFIT*

  +28.8%

  +5.6%

*  Change at constant currency.

POSITIVES

NEGATIVES

•  Germany and UK 

continue to deliver 
strong financial 
performances, with 
market size benefiting 
from reduced travel
•  Local jewel brand focus 
benefits market share 
gains in Spain and 
the UK

•  Heated tobacco 
market trials 
underway and targeted 
investment behind 
blu holding share

•  Reduced travel impacts 
sales in global duty 
free and traditional 
holiday destinations

•  German share 
still declining 
although with an 
improving trend 
•  Travel recovery 

continues to remain 
difficult to predict  
due to varying 
COVID-19 restrictions 
across Europe

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Tobacco volume

Total net revenue

Tobacco net revenue

NGP net revenue

Adjusted operating profit

Full year result

Change

bn SE

£m

£m

£m

£m

2021

126.7

3,551

3,425

126

1,670

2020

130.1

3,569

3,471

98

1,582

Actual

-2.6%

-0.5%

-1.3%

28.8%

5.6%

Constant  
currency

+0.2%

-0.6%

28.8%

5.6%

Volume trends in Spain, Italy and 
Greece were still down relative to 
historic levels.

Total net revenue grew 0.2 per cent 
at constant currency, with tobacco net 
revenue down 0.6 per cent at constant 
currency. This reflects a price mix 
increase of 2.0 per cent, which is 
lower than recent years, as a result 
of temporary one-off benefits last 
year related to VAT changes in 

Germany and UK anti-forestalling 
arrangements. Excluding these 
temporary changes, price mix would 
have been 3.0 per cent, impacted 
by lower global duty free and travel 
retail sales. NGP revenues were 
up 28.8 per cent, with sales growth 
across a number of markets.

Our blu share in several markets such 
as the UK, France and Italy remains 
relatively stable. In heated tobacco we 

are on track with our pilot launches 
in the Czech Republic and Greece, 
although it is too early to draw 
conclusions until we review 
repurchase rates.

Adjusted operating profit was up 
5.6 per cent at constant currency, 
benefiting from reduced losses in our 
NGP business and lower regulatory 
related costs. 

PRIORITY MARKETS IN EUROPE

GERMANY

UK

SPAIN

13% of Group net revenue

9% of Group net revenue

4% of Group net revenue

Duty paid sales in Germany continued 
to remain strong, with fewer travel and 
border restrictions benefiting market size. 
We increased investment to improve 
sales coverage and strengthen our sales 
execution to address the share declines. 
We have also begun to implement the 
planned brand investments to reposition 
certain brands over time. This includes 
innovation targeted at meeting consumer 
preferences for larger pack formats. In 
NGP, blu vapour brand share has been 
maintained with increased pricing and 
lower levels of investment improving 
returns. The modern oral nicotine 
category continues to wait for a clear 
legal definition, resulting in delays in 
category development. 

Reduced travel, lower levels of 
illicit trade and the absence of 
a manufacturing price increase 
benefited duty-paid tobacco market 
size, with an improved trend against 
historic norms. Our tobacco share 
performance benefited from an 
enhanced regional and key account 
focus, with growth driven from the 
launch of Embassy Signature. Market 
share was partly impacted by pressure 
following the characterising flavours 
ban in May 2020. Our blu vapour brand 
share remains stable, with refinements 
in our investment levels supporting 
improved profitability. 

Reduced tourist numbers as a result 
of the global pandemic continue to 
negatively impact market size in 
Spain. Despite this, our domestic 
performance has benefited from 
a renewed focus on leveraging the 
strong heritage of our local brand 
portfolio. Increased investment 
behind our local brands, Fortuna and 
Nobel, combined with limited edition 
formats have supported market 
share growth. We also had success 
with a super-king variant of our West 
brand. blu remains market leader 
of the vapour category, with market 
share holding up well despite lower 
levels of investment.

Combustible share

19.9% (-50 bps)

40.7% (+20 bps)

29.1% (+10 bps)

W W W . I M P E R I A L B R A N D S P L C . C O M

65
65

PERFORMANCE OPERATING REVIEW

AMERICAS REGION

KIM REED
PRESIDENT AND CEO, AMERICAS REGION

We delivered a strong combustible 
tobacco performance in the US, 
which is our largest single market, 
contributing 33 per cent of Group net 
revenue. Market fundamentals remain 
attractive, with strong cigarette pricing 
continuing to offset relatively reduced 
rates of tobacco market size decline 
as well as further growth in the mass 
market cigars segment.

We have increased investment 
behind our strategic priorities, 
including the recruitment and 
training of 200 additional sales 
people to enhance our coverage and 
distribution. We have also invested 
in brand initiatives for Winston, which 
we are trialling in Texas.

The investment and additional 
focus on performance management 
delivered a third consecutive year of 
share gains in the US cigarette market, 
up 20 basis points, to 9.1 per cent. Share 
growth has been driven by Sonoma 
and Crowns in the deep discount 
segment, while we have maintained 
Winston and Kool’s share of their 
sub-premium categories and 
managed the ongoing decline 
in our non-focus brands.

Tobacco volumes were up 1.1 per cent, 
driven by strong mass market cigar 
growth, which more than offset  
the more moderate cigarette 
volume declines.

AT A GLANCE

USA PRIORITY MARKET 
SHARE

  +20bps

VOLUMES

  +1.1%

TOBACCO & NGP  
NET REVENUE*

  +9.6%

TOBACCO NET  
REVENUE*

  +10.4%

NGP NET REVENUE*

TOBACCO & NGP ADJUSTED 
OPERATING PROFIT*

  -15.5%

  +8.0%

*  Change at constant currency.

POSITIVES

NEGATIVES

•  Cigarette share growth 
up 20 basis points to 
9.1 per cent

•  Cigarette pricing 
remains strong 

•  Backwoods and Dutch 
Masters continue to 
perform strongly in 
the mass market 
cigar segment

•  Results affected by 
US state litigation 
settlement charges
•  PMTA outcome still 

pending, creating lack 
of clarity for vapour 
category development

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Tobacco volume

Total net revenue

Tobacco net revenue

NGP net revenue

Adjusted operating profit

Full year result

Change

bn SE

£m

£m

£m

£m

2021

21.5

2,534

2,478

56

1,037

2020

21.3

2,480

2,409

71

1,032

Actual

1.1%

2.2%

2.9%

-21.2%

0.4%

Constant  
currency

9.6%

10.4%

-15.5%

8.0%

Our mass market cigar portfolio 
performed well with volumes up 
45 per cent and share growth of 500 
basis points driven by Backwoods 
and the launch of a Dutch Leaf 
variant in the value segment. We 
are now established as the second 
largest manufacturer in the US 
market, having been number four 
a year ago. Sales in the premium 
natural leaf segment have benefited 
from increased activations and limited 
edition launches of Backwoods. Overall 
mass market cigar performance also 
benefited from manufacturing and 
investments in improved leaf supply.

On a constant currency basis,  
tobacco net revenue increased by 
10.4 per cent, benefiting from strong 
cigarette pricing and the success 
of our mass market cigar sales in 
a growing category.

Our NGP revenues were down 
15.5 per cent on a constant currency 
basis, with second half revenues 
affected by the increasingly 
competitive environment with 
greater discounting in the category. 
In the second half, we launched 
a pilot to test a new consumer 
marketing proposition for blu, with 
a new packaging and consumer 
communication approach.

Adjusted operating profit was 
8.0 per cent higher at constant 
currency, driven by the strong 
growth in mass market cigar sales, 
tobacco pricing and lower NGP 
write-offs. Profitability was also 
impacted by a £52 million charge 
for litigation settlement costs 
in Minnesota and Texas, which 
removes uncertainty at a reasonable 
cost. Excluding these settlement 
costs, adjusted operating profit grew 
by 13.1 per cent at constant currency.

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PERFORMANCE OPERATING REVIEW

AFRICA, ASIA AND AUSTRALASIA REGION

AT A GLANCE

REGIONAL MARKET 
SHARE

  +30bps

VOLUMES

  -4.2%

TOBACCO & NGP  
NET REVENUE*

  -8.2%

TOBACCO NET REVENUE*

  -6.8%

NGP NET REVENUE*

TOBACCO & NGP ADJUSTED 
OPERATING PROFIT*

  -78.3%

  -4.7%

*  Organic change at constant currency.

POSITIVES

NEGATIVES

•  Australia share 

performance improved 
during the second 
half in response 
to investment
•  Africa market 

share and financial 
performance benefits 
from focus on local 
jewel brands

•  Financial results 

affected by changes to 
Australia excise duty 
regime (£88m)

•  NGP revenues lower 
due to strategic exits 
in Japan and Russia

PAOLA POCCI
PRESIDENT, AFRICA, ASIA AND 
AUSTRALASIA REGION

Our results were affected by two 
events: the sale of the Premium Cigar 
Division in October 2020 and changes 
to the Australian excise regime. 
Notwithstanding these impacts, 
our Africa, Middle East and Asia 
regions reported solid performances 
and supported a 30 basis point 
improvement in overall regional share.

The results presented here are 
on an organic basis, excluding the 
contribution from the Premium 
Cigar Division in both periods to 
aid comparison of performance on a 
like-for-like basis. The impact of the 
divestment is analysed in notes 3, 6 
and 10 of the financial statements 
on adjusted performance measures.

Our performance was also affected 
by changes in the Australian excise 
regime, which resulted in an impact 
on net revenue and adjusted operating 
profit of £88 million. This has been 
driven by the Australian Government’s 
decision to step away from the 
12.5 per cent annual excise duty 
accelerator and the associated 
reduction in inventory levels and the 
phasing of stock profit. Looking ahead, 
there will be a further net headwind 
of c. £10 million to net revenue and 
adjusted operating profit in the first 
half of FY22 as the lower stock profit 
is partially offset by favourable 
inventory movements.

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Organic tobacco volume

Total organic net revenue

Organic tobacco net revenue

NGP net revenue

Organic adjusted operating profit

Full year result

Change

bn SE

£m

£m

£m

£m

2021

83.7

1,504

1,498

6

598

2020

87.4

1,689

1,657

32

643

Actual

-4.2%

-11.0%

-9.6%

-81.1%

-7.0%

*Organic  
constant  
currency

-8.2%

-6.8%

-78.3%

-4.7%

*  Organic performance excludes the contribution of the Premium Cigar Division from both financial reporting periods following its divestment in October 2020. 

The Premium Cigar Division contributed £21m to net revenue in 2021 (2020: £247m) and £3m to adjusted operating profit (2020: £31m). Further details are provided 
in notes 3, 6 and 10 of the financial statements.

The Africa region continues to be an 
attractive portfolio of markets with 
opportunities for further value growth. 
Gauloises gained share in Morocco 
by leveraging its international brand 
equity, while our focus on local jewel 
brands delivered share gains in 
Burkina Faso and the Côte d’Ivoire.

Our results in the Middle East were 
driven primarily by Saudi Arabia, 
where travel restrictions benefited 
our domestic sales, driving a good 
performance of Davidoff and West with 
strong demand for fresh seal formats.

In Asia, we delivered a stable 
performance in Taiwan driven by 
share growth of the Davidoff Absolute 
range supported by its strong equity 
and by West, which has benefited from 
value seeking consumers.

Organic tobacco volumes were 
4.2 per cent lower, with volume 
declines in Turkey and Australia, 
partially offset by market share-driven 
volume gains in Morocco, the Côte 
d’Ivoire and Saudi Arabia.

Our organic financial results were 
affected primarily by the excise duty 
changes in Australia. Organic tobacco 
price mix of -2.6 per cent contributed 
to the tobacco net revenue decline 
of 6.8 per cent at constant currency, 
primarily reflecting the Australian 
excise duty changes. Excluding this 
impact, organic tobacco price mix 
was up 2.7 per cent and tobacco net 
revenue was down 1.5 per cent.

NGP net revenues declined 
78.3 per cent at constant currency, 
reflecting our strategic decision to 
exit the vapour market in Russia and 
Japan and the heated tobacco market 
in Japan, as we prioritise investment 
in other market category combinations 
in line with our strategy.

Organic adjusted operating profit 
was down 4.7 per cent at constant 
currency, primarily reflecting the 
excise duty changes in Australia.

PRIORITY MARKET IN AFRICA, ASIA 
AND AUSTRALASIA

AUSTRALIA

4% of Group net revenue

Our share performance has been affected by the timing of our price increase 
and competitor discounting, particularly in the first half of the year. We 
made changes to our sales force execution and enhanced our key account 
management, which delivered a much improved share trend in the second 
half. Our results were also affected by a market size decline of 9% and 
continued downtrading to the ‘fifth price tier’, which now accounts for more 
than a third of the market. Our Parker & Simpson brand continues to perform 
well within the ‘fifth price tier’. 

Combustible 
share

31.5%

(-120 bps)

Pack images are internal only

W W W . I M P E R I A L B R A N D S P L C . C O M

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PERFORMANCE OPERATING REVIEW – CONTINUED

DISTRIBUTION

Logista has continued to distribute products 
to customers with almost all the points of sale, 
products and services classified as essential 
by governments, even during the periods when 
COVID-19 still restricted movements in many of 
its end markets.

Net revenue grew 5.8 per cent at constant 
currency driven by growth in all markets and 
activities except tobacco distribution in France 
and Portugal. Pharmaceutical distribution, parcel 
transport (Nacex) and the distribution of convenience 
products in Spain and Italy recorded double-digit 
growth. Adjusted operating profit increased 
14.8 per cent at constant currency due to efficiency 
improvement initiatives.

The adjusted operating profit contribution to the 
Group, after eliminations, increased by 11.3 per cent. 
This reflects the positive performance of Logista’s 
adjusted operating profit delivery as outlined above, 
the benefit of inventory valuations following tax 
and price movements in tobacco products and the 
recovery from negative COVID-19 impacts last year.

In line with other Imperial-owned entities, we 
continue to benefit from an intercompany cash 
pooling arrangement with Logista, which further 
enhances the Group’s liquidity. On a 12-month basis, 
the daily average cash balance loaned to the Group by 
Logista was £2.0 billion, with movements in the cash 
position during the 12-month period varying from a 
high of £4.0 billion to a low of £1.3 billion, primarily 
due to the timing of excise duty payments. At 
the period end, the loan position was £1.8 billion 
compared to £2.4 billion at 30 September 2020. 

AT A GLANCE

NET REVENUE* 

  +5.8%

ADJUSTED OPERATING 
PROFIT EXCLUDING 
ELIMINATIONS*

  +14.8%

ADJUSTED OPERATING  
PROFIT MARGIN* 

ADJUSTING OPERATING 
PROFIT INCLUDING 
ELIMINATIONS*

  +180bps

  +11.3%

*  Change at constant currency.

POSITIVES

NEGATIVES

•  Unwind of FY20 

COVID-19 duty deferral 
impacted cash flow in 
the year

•  Continued distribution 
through COVID-19 as 
products and services 
classified as essential
•  Strong performance in 

courier and long-distance 
transportation businesses

•  New contracts in 
pharmaceutical 
distribution

•  Efficiency improvement 

initiatives effective

Net revenue

Adjusted operating profit

Adjusted operating profit margin

Eliminations

Adjusted operating profit (inc. eliminations)

Full Year Result

Change

£m

£m

%

£m

£m

2021

1,069

258

24.1

7

265

2020

1,015

226

22.3

13

239

Actual

+5.3%

+14.2%

Constant 
Currency

+5.8%

+ 14.8%

+180 bps

+180 bps

-50.3%

+10.7%

-50.0%

+11.3%

70

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PERFORMANCE GROUP FINANCIAL REVIEW

STRENGTHENING OUR PERFORMANCE

LUKAS PARAVICINI
CHIEF FINANCIAL OFFICER 

SUMMARY FINANCIAL INFORMATION

ORGANIC VOLUMES 

  2.9%

led by organic declines 
in market size, offset 
by market share gains

ORGANIC ADJUSTED 
NET REVENUE

  1.4%

driven by robust price 
mix & strong cigar sales

REPORTED OPERATING 
PROFIT

ORGANIC ADJUSTED 
OPERATING PROFIT

  15.2%

driven by disposal of the 
Premium Cigar Division 

  4.8%

driven by reduced 
NGP losses

REPORTED BASIC  
EPS

299.9p

an increase of 89.5%

ORGANIC ADJUSTED  
EPS

246.5p

an increase of 2.8% on 
a constant currency basis

CASH CONVERSION

83% 

2020: 127%

ADJUSTED NET DEBT/
EBITDA

2.2x 

2020: 2.7x

Finance is a critical 
business partner to the 
organisation and we are 
investing to create agile 
teams that will enable 
faster decision-making 
and support our 
stewardship agenda. 

This year’s financial results reflect the 
good start we have made in implementing 
our new strategy. Excluding the divestment 
of our Premium Cigar Division, net revenues 
grew 1.4 per cent and organic Group adjusted 
operating profit rose 4.8 per cent, both on 
an organic constant currency basis.

Reported operating profit rose 15 per cent, mainly due 
to a profit of £281 million related to the disposal of the 
Premium Cigar Division.

Our business remains cash generative, delivering 
£1.5 billion of free cash flow, and this, together 
with other actions taken, has enabled us to reduce 
reported net debt by £1.8 billion to £9.4 billion.

Capital discipline remains a key focus and our 
objective to delever continues, with net debt/EBITDA 
reducing from 2.7x in 2020 to 2.2x in 2021. We remain 
committed to delivering leverage at the lower end of 
2.0x to 2.5x.

In line with our strategic ambition, 2021 was a key 
transitional year in our two year strengthening phase 
during which we are building the foundations for 
future growth, underpinned by investments behind 
our operational and strategic levers and significant 
organisational and cultural change. 

For an explanation of adjusted performance measures, see page 73

W W W . I M P E R I A L B R A N D S P L C . C O M

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71

PERFORMANCE GROUP FINANCIAL REVIEW – CONTINUED

SUMMARY INCOME STATEMENT

£ million (unless otherwise indicated)

2021

2020

2021

2020

2021

2020

Reported

Adjusted

Organic Adjusted

Operating profit

Total Tobacco & NGP

Distribution

Eliminations

Group operating profit

Net finance costs

Share of profit of investments accounted for using the equity method

Profit before tax

Tax

Profit for the year

Earnings per ordinary share (pence)

Dividend per share (pence)

2,991 

2,587 

148 

7 

3,146 

81 

11 

3,238 

(331)

2,907

299.9

131 

13 

2,731 

(610) 

45 

2,166 

(608) 

1,558 

158.3

3,308 

258 

7

3,573 

(417) 

11 

3,167 

(716) 

2,451 

247.1

139.08

137.71

139.08

3,288 

3,305

3,257

226 

13 

3,527 

(429) 

45 

3,143 

(642) 

2,501 

254.4

137.71

258

7

3,570

(417)

7

3,160

(714)

2,446

246.5

139.08

226

13

3,496

(429)

1

3,068

(635)

2,433

247.2

137.71

SUMMARY CASH FLOW STATEMENT – STATUTORY RECONCILIATION

Reported

Adjusted

£ million (unless otherwise indicated)

Group operating Profit

Depreciation, amortisation and impairments

EBITDA

Profit on disposal of subsidiary

Other non-cash movements

Operating Cash Flows before movement in Working Capital

Working capital

Tax cash flow

Cash Flows from Operating Activities

Net capex

Restructuring

Cash interest

Loan to third parties

MI dividends

Free Cash Flow

Acquisitions / disposals

Shareholder dividends

Net Cash Flow

Cash Flows from Operating Activities (as above)

Tax cash flow

Net capex

Net Cash Flow from Operating Activities post Capital Expenditure pre Interest and Tax

Cash Conversion

2021

3,146 

815 

3,961 

(281)

(29)

3,651 

(664)

(820)

2,167 

(150)

– 

(400)

–

(93)

1,524 

845 

(1,305)

1,064 

2020

2,731 

910 

3,641 

– 

(85)

3,556 

1,042 

(568)

4,030 

(274)

–

(420)

(3)

(85)

3,248 

(155)

(1,753)

1,340 

2021

3,573 

269 

3,842 

–

(79)

3,763 

(664)

(820)

2,279 

(150)

(112)

(400)

–

(93)

1,524 

845 

(1,305)

1,064 

2,279 

820 

(150)

2,949 

83%

2020

3,527 

311 

3,838 

–

(137)

3,701 

1,042 

(568)

4,175 

(274)

(145)

(420)

(3)

(85)

3,248 

(155)

(1,753)

1,340 

4,175 

568 

(274)

4,469 

127%

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Adjusted performance measures

When managing the performance of our business we focus on non-GAAP measures, which we refer to as adjusted 
measures. Management believes that adjusted measures provide an important comparison of business performance and 
reflect the way in which the business is controlled. These adjusted measures are supplementary to, and should not be 
regarded as a substitute for, GAAP measures, which we refer to as reported measures. The basis of our adjusted measures 
is explained in our accounting policies note, which is detailed within our financial statements.

Reconciliations between reported and adjusted measures are included in the appropriate notes to our financial 
statements and within this financial review. Percentage growth figures for adjusted results are given on a constant 
currency basis, where the effects of exchange rate movements on the translation of the results of our overseas 
operations are removed.

This year we also show organic numbers which exclude the disposed operations of our Premium Cigar Division from 
both years to show a like-for-like performance; these measures are termed “organic adjusted” and are considered the 
relevant headline measures for performance commentary. The impact of these changes can be seen in our adjusted 
performance measures note.

GROUP RESULTS – ORGANIC ADJUSTED CONSTANT CURRENCY ANALYSIS

£ million (unless otherwise indicated)

Organic Tobacco & NGP Net Revenue

Europe

Americas

Africa, Asia and Australasia

Total Group

Organic Tobacco & NGP Adjusted Operating Profit

Europe

Americas

Africa, Asia and Australasia

Total Group

Distribution

Net revenue

Adjusted operating profit including eliminations

Group Organic Adjusted Results

Organic adjusted operating profit

Adjusted net finance costs

Organic adjusted EPS (pence)

Full year 
ended  
30 September 
2020

Foreign  
exchange

Constant  
currency 
movement

Full year  
ended 
30 September 
2021

3,569

2,480

1,689

7,738

1,582

1,032

643

3,257

1,015

239

3,496

(429)

247.2

(27)

(184)

(47)

(258)

(1)

(78)

(15)

(94)

(5)

0

(94)

(1)

(7.7)

9

238

(138)

109

89

83

(30)

142

59

26

168

13

7.0

3,551

2,534

1,504

7,589

1,670

1,037

598

3,305

1,069

265

3,570

(417)

246.5

Organic 
constant  
currency 
change

0.2%

9.6%

-8.2%

1.4%

5.6%

8.0%

-4.7%

4.3%

5.8%

11.3%

4.8%

3.1%

2.8%

Change

-0.5%

2.2%

-11.0%

-1.9%

5.6%

0.4%

-7.0%

1.5%

5.3%

10.7%

2.1%

2.7%

-0.3%

Financials are Organic and adjusted for the impact of the Premium Cigar Division disposal, all of which is in the Africa, Asia and Australasia segment.  
Net Revenue of £247m has been deducted in 2020 and £21m in 2021. Adjusted Operating Profit of £31m has been deducted in 2020 and £3m in 2021.

VOLUMES BN SE

ORGANIC NET REVENUE
(ACT RATE), £M

ORGANIC OPERATING
PROFIT, £M

126.7

83.7

21.5

1,504

2,534

265

598

3,551

1,670

Europe

Americas

Africa, Asia
and Australasia

126.7

21.5

83.7

Europe

Americas

Africa, Asia
and Australasia

3,551

2,534

1,504

1,037

Europe

Americas

Africa, Asia
and Australasia

Distribution

1,670

1,037

598

265

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PERFORMANCE GROUP FINANCIAL REVIEW – CONTINUED

SALES PERFORMANCE (£M)

REPORTED REVENUE

  0.7%

ORGANIC ADJUSTED NET 
REVENUE

  1.4%

•  Reported revenue grew 0.7% due to 
increases in duty and similar items.

•  Organic net revenue grew 1.4% at 

constant currency comprising +1.5% 
from tobacco and -0.1% from NGP.

•  Organic tobacco volumes were 

down 2.9%, in line with the market 
decline reflecting weaker duty free 
and travel retail volumes. This was 
partly offset by stronger market 
size in domestic markets such as 
the UK, Germany and the Nordics.

•  Weighted share in our priority 

markets declined marginally by 
2bps, compared to a 17bps decline 
in the prior year.

•  Tobacco price mix of 4.4% was 

below historic levels, as a result 
of changes to the Australian 
excise regime. Excluding this impact 
price mix was 5.6% driven by pricing 
and positive market mix as a result 
of significant growth in US mass 
market cigars and repatriation of 
volumes due to travel restrictions.

•  NGP revenue decreased 3.9% 
at constant currency as we 
exited a number of markets and 
refocused the category in line 
with the revised strategy.

•  Translation FX was adverse due 
to sterling strengthening against 
the US dollar.

-2.9%

+4.4%

-0.1%

+1.4%

-3.3%

-1.9%

£(247)m

£7,985m

£7,738m

+1.5%
Tobacco net revenue

(3.9)%
NGP net revenue

£7,847m

£7,589m

FY20 Net 
Revenue

Premium Cigar 
Division

FY20 Net 
Revenue excl.
divestment

Tobacco 
Volume

Tobacco 
Price/Mix

NGP Net
Revenue

FY21 Organic 
Constant Currency

Translation
FX

FY21 Organic Net 
Revenue

OPERATING PROFIT (£M)

REPORTED OPERATING 
PROFIT

  15.2%

ORGANIC ADJUSTED 
OPERATING PROFIT

  4.8%

•  Reported Group operating profit 
of £3,146 million grew 15.2%, 
driven by gains on disposal of 
the Premium Cigar Division.

•  Organic adjusted Group 

operating profit increased 
4.8% at constant currency.
•  Tobacco and NGP adjusted 

operating profit grew £142m 
or 4.3% at constant currency. 

•  Tobacco organic adjusted 
operating profit was down 
£42 million (-1.2%) at constant 
currency. Strong underlying 
performance, led by mass market 
cigar volumes and pricing, was 

more than offset by lower stock 
profit in Australia (£88 million) and 
a charge to meet US state litigation 
(PSS) costs (£52 million)

•  NGP losses reduced by £184 million 
or 57% as we optimised investment 
and as prior year write-downs 
(£124 million) were not repeated 
to the same extent.

•  Distribution profit grew 11.3% 
reflecting good performance 
in pharmaceutical, parcel and 
convenience distribution.

•  Translation FX was adverse due to 
sterling strengthening against the 
US dollar.

+4.8%

£(30)m

£26m

£83m

£3,527m

£(31)m

£3,496m

Tobacco & NGP Adjusted Operating Profit

£89m

£(94)m

£3,664m

£3,570m

FY20 AOP

Premium Cigar 
Division

FY20 AOP 
excl. divestment

Europe

Americas

Africa, Asia 
 and Australasia

Distribution AOP 
(including 
eliminations)

FY21 Organic 
AOP Constant 
Currency

Translation FX

FY21 Organic 
AOP

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EARNINGS PER SHARE 
(PENCE)

REPORTED EPS

  89.5%

ORGANIC ADJUSTED  
EPS

  2.8%

•  Reported EPS increased 89.5% 

•  Organic adjusted EPS was 

to 299.9 pence driven by marked 
to market foreign exchange 
accounting gains on financial 
instruments caused by a 6.0% 
weakening in the euro against 
sterling and the year-on-year 
impact of the Premium Cigar 
Division disposal.

246.5 pence, up 2.8% at constant 
currency due to lower NGP losses, 
partially offset by an increase in the 
effective tax rate to 22.6%.

•  Adjusted net finance costs are 
impacted by the buyback of 
a $1.25 billion US bond, with 
corresponding savings expected 
in 2022. 

+2.8%

1.4p

1.6p

17.8p

10.6p

Operating 
Profit

Interest

Minorities 
& JV

Tax

Capital expenditure was £0.2 billion, 
a reduction of £0.1 billion on the prior 
year. The reduction was due to the 
suspension of some projects whilst 
the strategic review was undertaken 
together with COVID-19 related delays 
on other projects. 

Cash conversion was 83%, in line 
with expectations (2020: 127% 
headline / 107% underlying) driven 
by the previously signalled working 
capital outflow.

Active capital discipline remains a 
key focus for 2021 and beyond and 
this year’s strong cash flows along 
with proceeds from the Premium 
Cigar Division disposal have 
supported our reduction in gearing 
to 2.2 times (2020: 2.7 times). 

254.4p

7.2p

FY20 Adjusted 
EPS

Premium Cigar 
Division

247.2p

FY20 Adjusted 
EPS excl. 
divestment

CASH FLOW (£M)

Cash flows from operating activities 
were £2,167 million (2020: £4,030 
million), impacted primarily by an 
expected working capital outflow 
driven by changes to duty payment 
dates that we announced in 2020.

This also impacted free cash flow, 
with a £1.7 billion movement in 
working capital coming largely 
from our Logista markets in Western 
Europe, where governments changed 
the dates of excise collection linked to 
the COVID-19 pandemic. 

Net cash flow of £1,064 million (2020: 
£1,340 million) benefited from the 
proceeds from the sale of the 
Premium Cigar Division and the 
planned rebase of shareholder 
dividends that partly offset the 
working capital outflow.

254.2p

7.7p

246.5p

Translation FX

FY21 Adjusted
Organic EPS

FY21 Organic 
Adjusted 
Constant 
Currency EPS

CASH CONVERSION (%)

21

20

19

18

127

83

95

97

£ million (unless otherwise indicated)

Reported Cash Flows from Operating Activities

Reported Free Cash Flow

Reported Net Cash Flow

Cash Conversion

2021

2,167

1,524

1,064 

83%

2020

4,030

3,248

1,340 

127%

W W W . I M P E R I A L B R A N D S P L C . C O M

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75

PERFORMANCE GROUP FINANCIAL REVIEW – CONTINUED

RETURN ON INVESTED 
CAPITAL

Return on invested capital (ROIC) 
increased by 130 basis points, 
driven primarily by a reduction 
in annual average capital.

As part of our FY21-23 LTIP we 
redefined our return on invested 
capital metric to better reflect 
management influence which 
resulted in a new, tightly defined 
and transparent ROIC calculation, 

which can be directly calculated from 
information contained within the 
Annual Report and Accounts. 

Based on this new measure, 2021 
average annual ROIC was 16.5% (2020: 
15.2%, on equivalent basis).

A strong cash focus led to a £1.7 billion 
reduction in our annual average capital, 
driving an improvement in returns, 
with the benefit of increased adjusted 
operating profit offset by a higher 
effective tax rate of 22.6% (2020: 20.7%).

Our FY21 invested capital was 
lower than 2020, benefiting from 
the disposal of c. £1.0 billion of 
assets held for sale from the 
Premium Cigar Division and 
a c. £1.5 billion reduction in 
intangible assets due to a 
combination of the amortisation 
of historic acquisitions and 
beneficial foreign exchange 
movements. This was partly offset 
by an increase in working capital.

£m

Reported Operating Profit

Adjusting Items (see note 6)

Adjusted Operating Profit

Implied Tax (at adjusted effective tax rate)

Net Adjusted Operating Profit after tax

Working capital

Intangible assets

Property, plant & equipment

Assets/(Liabilities) held for disposal

Invested Capital

Average Annual Invested Capital

Average Annual ROIC

*  2020 calculated on the same basis as 2021. 

ADJUSTED NET DEBT/
EBITDA

Adjusted net debt/EBITDA reduced 
to 2.2x in 2021 from 2.7x in 2020. 
This was driven by a reduction 
in net debt from our cash flow 
generation and proceeds from the 
Premium Cigar Division disposal. 
The Group also benefited from 
foreign exchange movements 
on our net debt position through 
the strengthening of sterling 
against the euro and US dollar. 
This lowered the Group’s adjusted 
net debt based on the year-end 
balance sheet FX rates when 
compared to the prior year. 

£ million

Reported net debt

Accrued interest

Lease liabilities

Fair value of interest rate derivatives

Adjusted net debt

We remain committed to delivering 
leverage to the lower end of 2.0x 
to 2.5x.

Reported net debt reduced by 
£1,768 million to £9,373 million 
(2020: £11,141 million). Excluding 
accrued interest, lease liabilities and 
the fair value of derivative financial 
instruments providing commercial 
hedges of interest risk, Group adjusted 
net debt was £8,615 million (2020: 
£10,299 million).

2021

3,146

427

3,573

(807)

2,766

(2,523)

16,674

1,723

(3)

15,871

16,744

16.5%

2020*

2,731

796

3,527

(730)

2,797

(3,467)

18,160

1,899

1,024

17,616

18,421

15.2%

2019

(2,461)

18,596

1,979

1,111

19,225

NET DEBT / EBITDA

21

20

19

18

2.2x

2.7x

2.9x

2.9x

2021

(9,373)

140 

251 

367 

2020

(11,141)

156 

299 

387 

(8,615)

(10,299)

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RECONCILIATION BETWEEN REPORTED AND ADJUSTED PERFORMANCE MEASURES

Operating profit

Net finance costs

Earnings per share (pence)

£ million unless otherwise indicated

Reported

Acquisition and disposal costs

Amortisation & impairment of acquired intangibles

Excise tax provision

Fair value adjustment of loan receivable

Profit on disposal of subsidiaries 

Restructuring costs

Fair value and exchange movements on derivative  
financial instruments

Post-employment benefits net financing costs

Tax on disposal of Premium Cigar Division

Previously unrecognised tax credits

Uncertain tax positions

Tax on unrecognised losses

Adjustments above attributable to non-controlling interests

Adjusted

Premium Cigar Divestment impact

Adjusted Organic

2021

3,146 

17 

450 

(1)

(15)

(281)

257 

–

–

–

–

–

–

–

2020

2,731 

26 

523 

(20)

62 

–

205

–

–

–

–

–

–

3,573 

(3)

3,570 

3,527 

(31)

3,496 

2021

81 

2020

(610)

–

–

–

–

–

–

(496)

(2)

–

–

–

–

(417)

–

(417)

–

–

–

–

–

–

176 

5 

–

–

–

–

(429)

–

(429)

2021

299.9 

1.8 

44.3 

(0.1)

(1.6)

(29.7)

19.6 

(60.7)

(0.3)

(1.2)

(25.3)

–

5.0 

(4.6)

247.1 

(0.6)

246.5 

2020

158.3 

2.8 

49.2 

(1.7)

6.6 

–

18.4 

25.3 

0.4 

2.0 

(7.1)

8.2 

(4.3)

(3.7)

254.4 

(7.2)

247.2 

Adjusting items

In the 2020 Annual Report and 
Accounts we committed to reviewing 
our treatment of restructuring costs 
as an adjusted measure by the end 
of 2020 in line with the completion 
of the Cost Optimisation Programmes, 
which were due to conclude that year. 
However, as previously announced, 
the COVID-19 pandemic meant 
some of these programmes’ projects 
were delayed into 2021, therefore we 
deferred the review of the treatment 
of restructuring costs as an adjusted 
item until the end of this year.

In January, we announced the 
outcome of our initial strategic review, 
including an associated and specific 
time-bound restructuring programme 
to deliver new ways of working and 
efficiencies, which we refer to as the 
2021 Strategic Review Programme. 
This resulted in one-off costs to 
reshape the business to support 
delivery of the new strategy. The 
programme excludes any costs 
associated with factory footprint 
rationalisation. The restructuring 
costs for the 2021 Strategic Review 
Programme will be treated as an 
adjusting item in 2021 and 2022, 
by which time the activities are 

expected to have been actioned. 
No further costs outside of approved 
restructuring programmes will be 
charged to restructuring in 2022. 

Adjusting items also includes 
restructuring costs of £257 million, 
with further details available in the 
restructuring section below.

Following the announcement of the 
completion of the Premium Cigar 
Division divestment in September 
2020, proceeds of €1,041 million were 
received as expected in FY21, with 
a further €88 million received in 
October 2021. 

A further €69 million is expected to 
be received in 2022 in relation to the 
transfer of the La Romana factory in 
the Dominican Republic.

.

A reconciliation of the Group’s 
adjusted to reported operating profit 
is shown above.

The profit on disposal of £281 million 
relates to the profit arising on the 
divestment of our Premium Cigar 
business that was recognised at half 
year 2021. 

As part of the strategic review, a 
charge of £118 million was made in 
relation to the impairment of NGP 
intangible assets. Of this, £45 million 
was recognised as amortisation & 
impairment of acquired intangibles, 
these having previously been acquired 
as part of the Nerudia acquisition. The 
further amount of £73 million relates 
to internally generated intangibles and 
was recognised as restructuring costs.

The Auxly loan receivable was 
revalued as at 30 September 2021, 
with a £15 million gain recorded due 
to a positive credit risk reassessment.

W W W . I M P E R I A L B R A N D S P L C . C O M

77
77

 
 
 
PERFORMANCE GROUP FINANCIAL REVIEW – CONTINUED

The 2021 charges in relation to these restructuring programmes are shown below.

£m

COP I

COP II

2021 Strategic Review Programme

Other

Total

2021

Income 
Statement

7

16

226

8

257

Cash

12

41

48

11

112

An overview of the three programmes’ cumulative charges, cash spend and annualised savings is shown below.

Restructuring charge & cash spend

£m

COP I (2013)

COP II (2018)

2021 Strategic Review Programme

Restructuring

There are three restructuring 
programmes reflected in our 
2021 results.

Cost Optimisation I Programme (COP I) 
announced in 2013 is now complete 
with small residual charges around the 
factory footprint activity.

Cost Optimisation Programme II (COP 
II), announced in 2018, is also now 
largely complete but did see a small 
carry over from activities scheduled 
for 2020 that were delayed due to the 
COVID-19 pandemic.

During the course of 2021, the Group 
announced a third programme as 
an output from the strategic review. 
This restructuring programme aims to 
reorganise and simplify the business, 
unlocking efficiency savings to 
enable increased investment in our 
core capabilities such as sales and 
marketing to support the five-year 
strategic plan. The majority of 
activity under this programme is 
expected in 2022 and will be treated 
as an adjusting item.

Since the strategy announcement, we 
have been working on detailed plans 
across a number of different initiatives. 
Following our detailed work we expect 
cash costs to be around £275 million, 
that will extend into 2023 and beyond 
with the associated restructuring costs 
expected to be in the range of £375 – 
£425 million.

Income Statement Charges

Cash Costs

Cumulative  
to date

Anticipated  
Total

Cumulative  
to date

Anticipated  
Total

945 

848 

226 

945 

848 

375-425

571 

548 

48 

634 

650 

275 

Savings

Annualised 
Savings

305 

320 

100-150

The £257 million restructuring 
charge in 2021 comprised £226 million 
for the 2021 Strategic Review Programme, 
£23 million for COP I and II and £8 million 
of other costs that mainly related 
to Logista.

Finance costs

Adjusted net finance costs were lower 
at £417 million (2020: £429 million), 
reflecting lower adjusted net debt 
balances during the year. Reported net 
finance income was £81 million (2020: 
costs of £610 million), incorporating 
the impact of net fair value and 
exchange gains on financial 
instruments of £496 million (2020: 
losses of £176 million) and post-
employment benefits net financing 
income of £2 million (2020: costs of 
£5 million). The gains on financial 
instruments primarily stem from 
foreign exchange accounting gains 
of £445 million as the value of euro 
financial instruments increased after 
sterling strengthened 6.0 per cent 
against the euro during the year.

Our all-in cost of debt increased to 
4.0 per cent (2020: 3.4 per cent) as 
lower cost debt instruments matured 
in the year. 

Our interest cover increased to 
9.2 times (2020: 8.9 times) reflecting 
the lower adjusted finance costs.

Taxation

Our adjusted effective tax rate is 
22.6 per cent (2020: 20.7 per cent) 
and the reported effective tax rate 
is 10.2 per cent (2020: 28.1 per cent). 
The increase in the adjusted effective 
tax rate was due to a less favourable 
profit mix and remeasurement of UK 
deferred tax balances. The adjusted 
tax rate is higher than the reported rate 
due to recognition of tax credits arising 
on an internal reorganisation of the 
Group’s Spanish business and limited 
tax arising on both foreign exchange 
gains that arise on consolidation and 
on the disposal gain on the Premium 
Cigar Division disposal.

During the year a payment of 
£101 million was made to HMRC in 
respect of an on-going EU State Aid 
enquiry. A recoverable of the same 
value has also been recorded, as based 
on advice, we believe the Group has 
not received any State Aid. Further 
details are provided in Note 8.

We expect our adjusted effective tax 
rate for the year ended 30 September 
2022 to be around 24 per cent. The 
increase in the rate in 2022 is due 
to legislative changes and certain 
historic tax losses being fully utilised 
in 2021.

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In the year there were £1,305 million 
of shareholder dividend payments 
(2020: £1,753 million). The 25 per cent 
reduction represents the FY21 impact 
of the one-third rebasing of the dividend 
announced in May 2020 as part of the 
revised capital allocation policy to 
accelerate debt reduction.

Funding/Liquidity

During the year we repaid three 
bonds totalling £2.3 billion equivalent 
including the early repayment of a 
bond with a maturity date of July 2022. 
This was repaid from excess cash, which 
has the benefit of reducing gross debt 
as well as counterparty exposures. 
One bond of €1 billion was issued in the 
year with a maturity date in 2033. The 
denomination of our closing adjusted 
net debt was split approximately 
77 per cent euro and 23 per cent US 
dollar. As at 30 September 2021, the 
Group had committed financing in 
place of around £12.7 billion, which 
comprised 24 per cent bank facilities 
and 76 per cent raised from capital 
markets. During the year the maturity 
date of our existing revolving credit 
facility of €3.5 billion was extended to 
September 2024 and bilateral facilities 
totalling €1.7 billion were cancelled.

The Group remains fully compliant 
with all our banking covenants and 
remains committed to retaining our 
investment grade ratings.

LUKAS PARAVICINI
CHIEF FINANCIAL OFFICER

The effective tax rate is sensitive to the 
geographic mix of profits, reflecting a 
combination of higher rates in certain 
markets such as the USA and lower 
rates in other markets such as the UK.

The rate is also sensitive to future 
legislative changes affecting 
international businesses such as 
changes arising from the OECD’s 
(Organisation for Economic Co-
operation and Development) Base 
Erosion and Profits Shifting (BEPS) 
work. Whilst we seek to mitigate the 
impact of these changes, we anticipate 
there will be further upward pressure 
on the adjusted and reported tax rate 
in the medium term.

Our Group Tax Strategy is publicly 
available and can be found in 
the governance section of our 
corporate website.

Exchange rates

Foreign exchange had an adverse 
impact on Group adjusted operating 
profit and earnings per share at 
average exchange rates (2.7 per 
cent and 3.1 per cent, respectively) 
as sterling strengthened against the 
US dollar (7.3 per cent). Other major 
currencies remained broadly flat 
compared to the prior year.

Dividend payments

The Group paid two interim dividends 
of 21.06 pence per share in June and 
September 2021. 

The Board has approved a further 
interim dividend of 48.48 pence per 
share and will propose a final dividend 
of 48.48 pence per share, bringing 
the total dividend for the year to 
139.08 pence.

The third interim dividend will be paid 
on 31 December 2021 to shareholders 
registered on 26 November 2021. 
Subject to AGM approval, the 
proposed final dividend will be paid 
on 31 March 2022 to shareholders 
registered on 18 February 2022.

W W W . I M P E R I A L B R A N D S P L C . C O M

79
79

PERFORMANCE PRINCIPAL RISKS AND UNCERTAINTIES

MANAGING RISK

The principal risks faced by the Group and our risk management 
approach are described in the following pages.

Risks represent an articulation of 
the variability of outcomes that we 
manage in the achievement of the 
Group’s strategy. We define a risk 
as anything that could disrupt the 
achievement of the Group’s strategy 
and objectives.

In the development of the Group’s 
strategy, the Board and management 
have completed a review of the risk 
landscape (current and emerging) and 
related profiling, with risk mitigations 
and impacts assessed in the context of 
strategic deliverables.

Many of these risks are external and 
cannot be fully mitigated, and whilst 
the Group continues to monitor its risk 
landscape there can be no guarantee 
that additional risks will not arise, or 
that other known risks not mentioned 
increase in materiality.

The COVID-19 pandemic has 
highlighted, above any other 
recent event, the value of effective 
and proactive approaches to the 
identification and management 
of risks.

The unprecedented nature of this 
event, its duration, and the short-term 
flexibility its mitigation has required, 
have placed great reliance not only on 
the Group’s existing approaches but 
also on its ability to respond to new 
challenges and identify and manage 
the inherent risks to achieve the 
Group’s strategic aims.

RISK APPETITE

The Board is responsible for setting 
the Group’s risk appetite and has 
completed its annual exercise 
to ensure this is aligned to, and 
supports, the new Group strategy.

The Board risk appetite forms the 
basis of the Group’s risk management 
approach. It supports the achievement 
of objectives and the Board’s wider 
responsibility for risk management 
through clear communication of the 
expected outcomes of key controls 
and related monitoring.

RISK MANAGEMENT  
AND FRAMEWORK

The framework is designed to best ensure 
accountability for the identification, 
assessment and mitigation of risks 
throughout the business, supported 
by appropriate capabilities.

During the year, the Group 
strengthened its risk management 
framework with the introduction of 
a Group Risk Committee, chaired by 
the CEO. This further formalises and 
embeds accountability throughout 
the business and ensures appropriate 
focus on risk management through a 
clear tone from the top.

The successful implementation of the 
risk management approach is reliant 
upon the effectiveness of the control 
frameworks in place to both manage 
risks and seize opportunities that arise. 
In designing an approach that enables 
the business to achieve its strategic 
objectives in alignment with the 
Board’s risk appetite, the Company’s 
approach to governance, risk 
management and internal control has 
been aligned to the “three lines model”.

RISK LANDSCAPE

The Group operates in highly 
competitive multinational markets 
and so faces general commercial risks 
associated with a large FMCG business.

We constantly assess and evaluate 
the risks posed by the changing 
environments in which we operate, 
whether geo-political, socio-economic 
or technological. The consideration of 
the potential impacts and most likely 
causes ensures a timely, measured and 
appropriate response.

ASSESSMENT AND 
EVALUATION OF RISKS

The assessment of risks is aligned 
with our business planning cycle 
and strategic objectives, and focuses 
not only on the identification and 
assessment of risks, but also, and most 
importantly, on the effectiveness of the 
actions in place to mitigate these risks 
in line with risk appetite.

This additional focus on the quality 
of mitigating actions increases 
accountability for the design of 
control frameworks by risk owners, 
and operational compliance with these 
Group requirements. Through this 
evaluation of mitigation effectiveness, 
we are able to establish a more 
effective prioritisation of additional 
actions and resource allocation.

In completing these assessments 
we adopt a dynamic approach 
which facilitates and collates views 
from functional risk owners and a 
broad spectrum of other relevant 
stakeholders, providing cross-
functional, end-to-end insights from a 
wider collection of second line experts.

This approach obtains a richer and 
more balanced perspective on current 
and emerging risks, at operational 
and Board level, with greater insight 
on the effectiveness of mitigation 
design, notably where cross-functional 
dependencies exist. This is of value 
to the Group given the scale of its 
multinational, multi-cultural footprint.

The emergence of risks is considered 
on an ongoing basis across the 
business, with a general three-year 
horizon (though longer where 
applicable, e.g. climate risk). This 
includes consideration of changes in 
the cause of existing risks (e.g. specific 
proposed regulatory change) to ensure 
the effectiveness of current and future 
mitigations are evaluated. Key areas 
have been presented to the Board 
in the year, including cyber, ESG 
(including climate), and regulatory 
change, as well as risks as part of the 
formulation of the Group strategy, and 
risk reporting processes.

High-impact risks identified in 
functional assessments are 
consolidated for review by senior 
management to ensure an effective 
“top-down” input from both the ELT 
and the Board. This provides both 
operational and strategic perspectives 
in the assessment of the risks 
we face as a business, and ensures 
consideration of these risks in 
relation to the Group strategy.

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TOP-DOWN 
INPUTS

BOTTOM-UP 
INPUTS

I

R
S
K
G
O
V
E
R
N
A
N
C
E

I

R
S
K
M
A
N
A
G
E
M
E
N
T

I

R
S
K
O
W
N
E
R
S
H
P

I

BOARD AND SENIOR MANAGEMENT 

Board

ELT

Provides its perspectives 
on current and emerging 
risks (see page 117), 
mitigations, and 
approves risk assessment 
outputs and Annual 
Report content.

Provides cross-functional 
perspectives and agrees 
key risks and related 
mitigation effectiveness.

Risk Committee

Provides perspectives 
on the risks raised 
and the most effective 
presentation of risks for 
ELT and Board review.

FIRST LINE

Local management owns the management of risks and it is 
their responsibility to identify and mitigate these risks.

•  Operational risk assessment completed across the business
•  Sales and manufacturing perspectives obtained
•  Risks, impacts and mitigation effectiveness discussed and 

agreed with functional leadership teams

SECOND LINE

Central functions and committees, employing subject matter 
experts, develop appropriate policy, process, and control 
structures in line with the Board’s risk appetite and provide 
support to first line management to best ensure their effective 
ongoing application.

•  Risk owner/expert assesses impacts, mitigations 

and interdependencies

•  Validate speed of impact assessments
•  Provide additional perspectives on permanency of impacts, 

notably reputational impacts

•  Investor Relations team provides independent assessment 

of investor focus in “sentiment” impacts

THIRD LINE

Our Internal 
Audit team 
independently 
reviews 
compliance 
with, and the 
effectiveness 
of, our risk 
management 
and internal 
control system. 
Internal Audit 
reports the 
results of their 
work to 
the Audit 
Committee, 
who, in turn, 
report relevant 
findings to 
the Board.

In the year the Group has made 
changes in the reporting of its key 
(principal) risks. This approach reflects 
our simplified Operating Model and 
was further supported by Board input 
and discussion. The risks reported 
remain materially consistent. In line 
with the change in Group strategy, we 
have introduced a more transparent 
and consistent understanding and 
reporting of the risks at all levels of the 
business, further improving our risk 
management culture. In achieving this 
we have evolved the categorisation of 
risks within our risk register to more 
tangibly articulate the risks, as well 
as the underlying causes, impact, and 
mitigating actions. 

In line with the viability statement 
and our business planning processes, 
we consider the impact of risks to 
achieving both the 12-month business 
plan and the longer three-year viability 
horizon to ensure appropriate actions 
can be taken in the short term to 
facilitate the appropriate mitigation 
of current and future risk impacts.

The mitigation and management of 
identified risks is vital to the success 

of the Group. The Group’s risk 
management and internal control 
framework and related reporting 
are further discussed in the Audit 
Committee Report on page 111.

RISK MANAGEMENT 
OVERSIGHT AND SUPPORT

Risks are assigned to a Centre of 
Expertise (CoE), predominantly 
second line functions, to ensure 
appropriate risk management 
approaches are defined, and to 
provide oversight and support to 
operational management in effectively 
implementing requirements across our 
global footprint.

Our second line plays an active role 
in the risk management process in a 
“player/coach” relationship with the 
first line. Depending on the nature 
and size of the risk in question, this 
relationship may take either a directive 
form, by setting policies and standards, 
or a more consultative form to provide 
guidance and subject matter expertise.

Operational management is held 
accountable for the management 
of those risks applicable to it and for 

ensuring compliance with our Group 
policies and standards.

Our Group Control Matrix (GCM) 
consolidates and communicates the 
expected minimum controls described 
in Group policies and standards that 
are required to be performed across the 
business. The operating effectiveness 
of these GCM controls is assessed on a 
regular basis by management, as well 
as through Internal Audit activities.

Additionally, operational management 
at Group and local level is required to 
certify its compliance with the Code of 
Conduct and the Group’s policies and 
standards at both the half year and 
full year.

Results of risk assessments 
and internal control operating 
effectiveness assessments are 
shared with relevant second line 
CoEs for expert insights and to help 
enhance applicable internal control, 
as well as the guidance they provide 
to the business. Additionally, the 
information is provided to Internal Audit 
for reference during both audit testing 
and development of audit plans.

W W W . I M P E R I A L B R A N D S P L C . C O M

81
81

 
 
 
PERFORMANCE PRINCIPAL RISKS AND UNCERTAINTIES – CONTINUED

PRINCIPAL RISKS

In the following section we highlight the principal risks we face and identify the mitigations that we 
have in place to manage them. Not all of these principal risks are within our direct control, and the 
list cannot be considered to be exhaustive, as other risks and uncertainties may emerge in a changing 
business environment. In order to assist the reader we include an illustration of the primary impact 
each risk might have on relevant strategy elements and the change in profile of the risk compared 
to the previous year. All risks are reported on a mitigated basis.

In the year we have made changes in the presentation of our principal risks. We have added 
Cyber and ESG as principal risks, which were previously considered within other risks, and no 
longer include Financial Management or Financial Reporting due to a decline in their relative 
net impact.

The risks are reported at a consolidated Board level with key underlying risks identified. 

Principal risk

Change in year

Impact

Mitigation

Opportunity

FAILURE TO MANAGE THE IMPACTS  
OF PRODUCT REGULATORY CHANGE

The risk that regulatory change aimed at further de-
normalising the consumption of tobacco and nicotine 
products adversely impacts the Group’s products, markets, 
manufacturing processes, customers, and/or consumers.

Risk 
profile

Strategic 
impact

Drive value from our 
broader market portfolio

•  Compliance with the implementation of an EU menthol 

ban impacted European markets

•  Proposed regulatory change in US and Australia 

impacting the use of menthol and other characterising 
flavours. US Federal ban is most likely to take longer 
than the Group’s three-year risk horizon. However, State/
County/City legislation could be implemented in advance 
of this

•  Roll-out of Track and Trace requirements in product 
supply chain has commenced across Africa and the 
Middle East 

FAILURE TO DEVELOP COMMERCIALLY 
SUSTAINABLE NGP CATEGORIES

Failure to develop a portfolio of commercially sustainable, 
science based, reduced risk products, that meet consumer 
needs, could impact the Group’s ability to seize market 
opportunities and deliver its ESG agenda.

•  Strategy development identified further opportunity within 

heated tobacco, increasing focus on development of portfolio 
and product offering

•  Recruitment of a Chief Consumer Officer and setting up of 

the Global Consumer Office

•  US PMTA submission for EVP products subject to ongoing 

Risk 
profile

Strategic 
impact

Build a targeted  
NGP business

approval process

•  Specific NGP excise structures starting to be implemented 
across markets, impacting the excise differential between 
combustible and NGP products

•  Improved customer engagement strategy implemented, 

providing higher quality insights

•  Continued competitor activity in the NGP market with 

increasing share of wider nicotine market through product 
development and marketing initiatives

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•  Product regulatory change can 

•  We engage with authorities to 

•  While stringent regulation provides 

restrict product specification 

(e.g., menthol ban), consumer 

provide informed input and evidence 

a burden on all firms, it provides 

of the unintended consequences 

the least burden on businesses 

interaction, and product supply, 

of disproportionate changes in 

product regulation, supported 

that operate from an existing 

high baseline of compliance 

and place restrictions on 

consumers’ ability to enjoy the 

product, potentially impacting 

sales volumes and market size

by our Regulatory and Scientific 

and responsibility

affairs teams

•  Regulation can be of benefit to 

•  Project teams are in place to manage 

consumers and to responsible 

•  Compliance with increasingly 

the impacts of regulatory change, 

market players through the 

complex regulatory requirements 

ensuring required compliance 

increases the risk of both additional 

is achieved and strategic 

cost to the Group and the risk 

opportunities identified

removal of less responsible 

companies’ ability to operate 

freely within the market place

of non-compliance, which could 

result in investigation, regulatory 

censure, financial penalty and 

reputational damage

•  Where interpretation of regulation 

is required, judgements taken can 

lead to dispute or investigation 

by regulators and result in 

possible related financial costs or 

reputational damage even where 

no fault is proven

•  Group policies, guidance and 

•  Global regulators are increasingly 

processes are aligned to changes 

moving towards a policy of 

in legislation and requirements

tobacco harm reduction. Such 

•  Legal action can be taken to defend 

against or prevent regulatory change 

where this impacts the Group’s 

brands or local legal freedoms

policies accept the reduced risk that 

non-combustible nicotine products 

offer adult smokers in comparison 

to cigarettes and other traditional, 

combustible products

•  Failure to accurately predict or 

•  Dynamic consumer and market 

•  Our improved ability to meet 

identify current and emerging 

analysis to feed product development 

consumer needs and robust 

consumer trends could result in lost 

and go-to market model

opportunities, and lower volumes 

should our products have reduced 

relevance to consumers

•  Failure to align NGP portfolio to 

consumer needs and expectations 

results in failure to achieve our 

NGP ambition

•  Failure to develop NGP categories 

could impact achievement of key 

ESG priorities

consumer validation are key 

drivers of commercial success

•  Development of consumer-centric 

products bringing alive the Group’s 

•  The Group’s experience in 

agile “fast-follower” strategy

•  Pilot launches of Pulze heated tobacco 

product commenced

•  Creation of consolidated NGP category 

combustible and NGP provides 

it with a strong base to meet 

the needs of the wider changing 

nicotine market dynamic

management approach enabling 

holistic view of opportunities and 

informed investment strategy

 
CLIMATE CHANGE 

We recognise the importance of disclosing climate-related risks and opportunities. We have reported on our approach 
to managing and mitigating climate related risks for a number of years, both within our Sustainability Reporting and 
CDP disclosures. 

Whilst we have assessed both the physical (climatic) and transitional (technological) risks that may impact our 
business, we do not focus on climate change as a principal risk in itself. Instead we find greater value in ensuring that 
the risks and opportunities are assessed by each risk owner. With the support of subject matter experts, risk owners 
review the potential cause and likelihood of the risk materialising. For example, how extreme weather events or 
increased prices may impact on the supply of raw materials. 

By ensuring the assessment of the risks and opportunities on an enterprise-wide basis we have created a framework 
which operationalises the mitigation of climate risk and creates accountability across the organisation. Further 
information on our ESG approach can be found on page 54.

Principal risk

Change in year

Impact

Mitigation

Opportunity

FAILURE TO MANAGE THE IMPACTS  

OF PRODUCT REGULATORY CHANGE

The risk that regulatory change aimed at further de-

normalising the consumption of tobacco and nicotine 

products adversely impacts the Group’s products, markets, 

manufacturing processes, customers, and/or consumers.

•  Compliance with the implementation of an EU menthol 

ban impacted European markets

•  Proposed regulatory change in US and Australia 

impacting the use of menthol and other characterising 

flavours. US Federal ban is most likely to take longer 

than the Group’s three-year risk horizon. However, State/

County/City legislation could be implemented in advance 

•  Roll-out of Track and Trace requirements in product 

supply chain has commenced across Africa and the 

of this

Middle East 

FAILURE TO DEVELOP COMMERCIALLY 

SUSTAINABLE NGP CATEGORIES

•  Strategy development identified further opportunity within 

heated tobacco, increasing focus on development of portfolio 

Failure to develop a portfolio of commercially sustainable, 

science based, reduced risk products, that meet consumer 

needs, could impact the Group’s ability to seize market 

and product offering

•  Recruitment of a Chief Consumer Officer and setting up of 

the Global Consumer Office

opportunities and deliver its ESG agenda.

•  US PMTA submission for EVP products subject to ongoing 

approval process

•  Specific NGP excise structures starting to be implemented 

across markets, impacting the excise differential between 

combustible and NGP products

•  Improved customer engagement strategy implemented, 

providing higher quality insights

•  Continued competitor activity in the NGP market with 

increasing share of wider nicotine market through product 

development and marketing initiatives

•  Product regulatory change can 
restrict product specification 
(e.g., menthol ban), consumer 
interaction, and product supply, 
and place restrictions on 
consumers’ ability to enjoy the 
product, potentially impacting 
sales volumes and market size
•  Compliance with increasingly 

complex regulatory requirements 
increases the risk of both additional 
cost to the Group and the risk 
of non-compliance, which could 
result in investigation, regulatory 
censure, financial penalty and 
reputational damage

•  Where interpretation of regulation 
is required, judgements taken can 
lead to dispute or investigation 
by regulators and result in 
possible related financial costs or 
reputational damage even where 
no fault is proven

•  We engage with authorities to 

provide informed input and evidence 
of the unintended consequences 
of disproportionate changes in 
product regulation, supported 
by our Regulatory and Scientific 
affairs teams

•  Project teams are in place to manage 
the impacts of regulatory change, 
ensuring required compliance 
is achieved and strategic 
opportunities identified

•  Group policies, guidance and 

processes are aligned to changes 
in legislation and requirements

•  Legal action can be taken to defend 

against or prevent regulatory change 
where this impacts the Group’s 
brands or local legal freedoms

•  While stringent regulation provides 
a burden on all firms, it provides 
the least burden on businesses 
that operate from an existing 
high baseline of compliance 
and responsibility

•  Regulation can be of benefit to 
consumers and to responsible 
market players through the 
removal of less responsible 
companies’ ability to operate 
freely within the market place
•  Global regulators are increasingly 

moving towards a policy of 
tobacco harm reduction. Such 
policies accept the reduced risk that 
non-combustible nicotine products 
offer adult smokers in comparison 
to cigarettes and other traditional, 
combustible products

•  Failure to accurately predict or 
identify current and emerging 
consumer trends could result in lost 
opportunities, and lower volumes 
should our products have reduced 
relevance to consumers

•  Dynamic consumer and market 

analysis to feed product development 
and go-to market model

•  Development of consumer-centric 
products bringing alive the Group’s 
agile “fast-follower” strategy

•  Failure to align NGP portfolio to 

•  Pilot launches of Pulze heated tobacco 

consumer needs and expectations 
results in failure to achieve our 
NGP ambition

•  Failure to develop NGP categories 
could impact achievement of key 
ESG priorities

product commenced

•  Creation of consolidated NGP category 

management approach enabling 
holistic view of opportunities and 
informed investment strategy

•  Our improved ability to meet 
consumer needs and robust 
consumer validation are key 
drivers of commercial success

•  The Group’s experience in 

combustible and NGP provides 
it with a strong base to meet 
the needs of the wider changing 
nicotine market dynamic

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PERFORMANCE PRINCIPAL RISKS AND UNCERTAINTIES – CONTINUED

Principal risk

Change in year

Impact

Mitigation

Opportunity

INABILITY TO DEVELOP, EXECUTE  
AND COMMUNICATE AN EFFECTIVE ESG 
STRATEGY IN LINE WITH EXPECTATIONS  
OF RELEVANT STAKEHOLDERS

Failure to align the development, execution and 
communication of the Group’s ESG strategy to external 
expectations. The pace of change in external requirements 
and expectations is significant, with greater focus on 
integrity of reporting, and comparison cross-industry 
and between sector peers.

Risk 
profile

Strategic 
impact

Performance-based 
culture and capabilities

•  Increased focus on ESG related matters from investors and 

•  Should the Group fail to meet 

•  ESG strategy, agenda and 

•  Positive ESG strategies and 

external stakeholders

•  Increased reporting requirements exist, notably for climate 
and environmental-related risks, with the Group committed 
to actions to reduce its impact on the environment (e.g., TCFD)

•  As with all multinationals the Group manages increasing 

climatic impacts across its global footprint

•  Strategy to support investment in the NGP business to offer 
adult smokers potentially reduced risk products has been 
communicated and included within the Group’s ESG agenda

•  Recruitment of additional specialist capabilities including 

experienced global ESG lead

PRICING, EXCISE OR OTHER PRODUCT TAX 
OUTCOMES NOT IN LINE WITH BUSINESS PLAN 
ASSUMPTIONS OR EXPECTATIONS

Failure to identify or manage increases, or proposed 
increases, in excise or other product-related taxes, or 
changes in tax structures, could impact achievement 
of objectives.

Risk 
profile

Strategic 
impact

Drive value from our 
broader market portfolio

•  Potential for Federal excise increase in the US
•  Development of EU excise directive
•  Tracking of consumer preferences identified downtrading 
across priority markets as consumers exhibit increased 
price consciousness

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expectations, or to ensure at least 

communications, including ongoing 

communications can increase the 

parity with industry peers, this may 

development and materiality 

attractiveness of the organisation 

impact its reputation as a sustainable 

assessment, aligned to strategic 

to new joiners, and increase the 

business and adversely affect 

goals and targets

engagement of existing employees

stakeholder sentiment

•  ESG Committee with executive 

•  Sustainability is an increasing factor 

•  Failure to comply with key ESG-related 

representation in place to 

in customer and consumer choices 

regulation, including environmental 

provide oversight

across FMCG sectors

and human rights legislation would 

result in a material impact to the 

Group, including, but not limited to, 

financial penalties

•  Reputational damage may result from 

allegations, even where no wrongdoing 

has occurred

•  Investor and stakeholder 

•  Sustainability initiatives can reduce 

presentations ensure alignment 

long-term financial costs through 

with expectations and transparency 

greater efficiency and reduced waste

on progress of Group actions

•  Investor and wider stakeholder 

•  TCFD disclosures and related actions 

sentiment increase toward companies 

facilitate robust reporting and control 

with successful and proven ESG 

frameworks (TCFD overview page 63)

strategies and initiatives

•  Employee engagement may be 

•  Responsibility and accountability for 

adversely affected as a result of any 

perception that the Group is acting in 

an inappropriate manner

identification of ESG-related risks 

understood by the Company and 

continue to be embedded across 

the business

•  Policy, training, guidance and 

effective governance provided by 

both internal and external subject 

matter experts 

•  Pricing pressures may result from 

•  Subject matter experts assess 

•  The development of the Group 

increased taxation as consumer 

global excise risks, and model price 

strategy includes analysis of planned 

affordability may be impacted. This 

elasticity to best ensure the business 

and potential changes in product 

could result in downtrading to lower 

plan and strategy are developed and 

taxation to best identify and ensure 

price products/categories, reduced 

aligned to consumer insights

investment opportunities across its 

consumption, cessation of smoking, 

or increase the attractiveness of illicit 

product, impacting sales volumes, 

revenues, profitability and market size

•  We engage with authorities to provide 

range of products

informed input and evidence about 

•  The Group product portfolio is aligned 

the unintended consequences of 

to potential impacts of change in 

disproportionate changes in product 

consumer behaviour, with products 

•  In markets where consumers are 

taxation, supported by our Regulatory 

at various price points

increasingly price conscious the 

and Anti-Illicit Trade teams

•  Tailored product portfolio offerings 

ability to achieve planned price 

increases may be impacted, resulting 

in reduced profitability as the Group 

protects market share

•  Robust internal policy and procedures 

at a local level, within and across 

exist to best ensure compliance 

categories, allow for any relative 

within our own supply chain and 

commercial advantage from excise 

maintain strong standards and 

mechanisms to be realised

•  Counterfeit and illicit trade thrive in 

controls for our business and our 

high-excise environments, reducing 

first-line customers to prevent 

the size of the legitimate tobacco 

diversion of our products

market, increasing risks to consumers 

•  We work alongside and partner with 

from non-compliant product, and 

financing organised crime

governments and law enforcement 

agencies around the world to prevent 

•  Inferior, unregulated counterfeit 

the illicit supply of tobacco products

product could result in damage to 

•  Our Revenue Growth Management 

our brands

function is responsible for the 

identification and management of 

strategic commercial opportunities 

arising from excise change

INABILITY TO DEVELOP, EXECUTE  

AND COMMUNICATE AN EFFECTIVE ESG 

STRATEGY IN LINE WITH EXPECTATIONS  

OF RELEVANT STAKEHOLDERS

Failure to align the development, execution and 

external stakeholders

•  Increased reporting requirements exist, notably for climate 

and environmental-related risks, with the Group committed 

to actions to reduce its impact on the environment (e.g., TCFD)

communication of the Group’s ESG strategy to external 

•  As with all multinationals the Group manages increasing 

expectations. The pace of change in external requirements 

climatic impacts across its global footprint

and expectations is significant, with greater focus on 

•  Strategy to support investment in the NGP business to offer 

integrity of reporting, and comparison cross-industry 

adult smokers potentially reduced risk products has been 

and between sector peers.

communicated and included within the Group’s ESG agenda

•  Recruitment of additional specialist capabilities including 

experienced global ESG lead

PRICING, EXCISE OR OTHER PRODUCT TAX 

OUTCOMES NOT IN LINE WITH BUSINESS PLAN 

ASSUMPTIONS OR EXPECTATIONS

Failure to identify or manage increases, or proposed 

increases, in excise or other product-related taxes, or 

changes in tax structures, could impact achievement 

of objectives.

•  Potential for Federal excise increase in the US

•  Development of EU excise directive

•  Tracking of consumer preferences identified downtrading 

across priority markets as consumers exhibit increased 

price consciousness

Principal risk

Change in year

Impact

Mitigation

Opportunity

•  Increased focus on ESG related matters from investors and 

•  Should the Group fail to meet 

•  ESG strategy, agenda and 

•  Positive ESG strategies and 

expectations, or to ensure at least 
parity with industry peers, this may 
impact its reputation as a sustainable 
business and adversely affect 
stakeholder sentiment

•  Failure to comply with key ESG-related 
regulation, including environmental 
and human rights legislation would 
result in a material impact to the 
Group, including, but not limited to, 
financial penalties

•  Reputational damage may result from 

allegations, even where no wrongdoing 
has occurred

•  Employee engagement may be 

adversely affected as a result of any 
perception that the Group is acting in 
an inappropriate manner

communications, including ongoing 
development and materiality 
assessment, aligned to strategic 
goals and targets

•  ESG Committee with executive 

representation in place to 
provide oversight

•  Investor and stakeholder 

presentations ensure alignment 
with expectations and transparency 
on progress of Group actions

•  TCFD disclosures and related actions 
facilitate robust reporting and control 
frameworks (TCFD overview page 63)
•  Responsibility and accountability for 
identification of ESG-related risks 
understood by the Company and 
continue to be embedded across 
the business

•  Policy, training, guidance and 

effective governance provided by 
both internal and external subject 
matter experts 

communications can increase the 
attractiveness of the organisation 
to new joiners, and increase the 
engagement of existing employees
•  Sustainability is an increasing factor 
in customer and consumer choices 
across FMCG sectors

•  Sustainability initiatives can reduce 
long-term financial costs through 
greater efficiency and reduced waste

•  Investor and wider stakeholder 

sentiment increase toward companies 
with successful and proven ESG 
strategies and initiatives

•  Pricing pressures may result from 
increased taxation as consumer 
affordability may be impacted. This 
could result in downtrading to lower 
price products/categories, reduced 
consumption, cessation of smoking, 
or increase the attractiveness of illicit 
product, impacting sales volumes, 
revenues, profitability and market size

•  In markets where consumers are 
increasingly price conscious the 
ability to achieve planned price 
increases may be impacted, resulting 
in reduced profitability as the Group 
protects market share

•  Counterfeit and illicit trade thrive in 
high-excise environments, reducing 
the size of the legitimate tobacco 
market, increasing risks to consumers 
from non-compliant product, and 
financing organised crime

•  Inferior, unregulated counterfeit 

product could result in damage to 
our brands

•  Subject matter experts assess 

•  The development of the Group 

strategy includes analysis of planned 
and potential changes in product 
taxation to best identify and ensure 
investment opportunities across its 
range of products

•  The Group product portfolio is aligned 

to potential impacts of change in 
consumer behaviour, with products 
at various price points

•  Tailored product portfolio offerings 
at a local level, within and across 
categories, allow for any relative 
commercial advantage from excise 
mechanisms to be realised

global excise risks, and model price 
elasticity to best ensure the business 
plan and strategy are developed and 
aligned to consumer insights

•  We engage with authorities to provide 
informed input and evidence about 
the unintended consequences of 
disproportionate changes in product 
taxation, supported by our Regulatory 
and Anti-Illicit Trade teams

•  Robust internal policy and procedures 

exist to best ensure compliance 
within our own supply chain and 
maintain strong standards and 
controls for our business and our 
first-line customers to prevent 
diversion of our products

•  We work alongside and partner with 
governments and law enforcement 
agencies around the world to prevent 
the illicit supply of tobacco products
•  Our Revenue Growth Management 

function is responsible for the 
identification and management of 
strategic commercial opportunities 
arising from excise change

W W W . I M P E R I A L B R A N D S P L C . C O M

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PERFORMANCE PRINCIPAL RISKS AND UNCERTAINTIES – CONTINUED

Principal risk

Change in year

Impact

Mitigation

Opportunity

PRODUCT PORTFOLIO AND/OR  
INTERACTION APPROACH NOT 
ALIGNED TO CONSUMER PREFERENCES

Product portfolio not aligned to consumer needs or 
demands, and/or product development not sufficiently 
agile to respond to changes in preferences or market 
structure and competitor offerings. Brand strength is 
not strong enough to attract or retain customers.

Risk 
profile

Strategic 
impact

Consumer at the centre 
of the business

•  Emergence of new low-price tiers across many markets
•  Continuation of downtrading trend continues as consumers 

become increasingly value driven

•  Creation of Global Consumer Office in line with consumer 

focus strategy

FAILURE TO ENSURE EXPECTED BENEFITS OF 
STRATEGIC TRANSFORMATION PROGRAMME

Failure to deliver effective organisational change 
which ensures a sustainable operating model, aligned to 
delivery of the Group strategy. Failure to realise expected 
benefits of change initiatives or unexpected outcomes, 
resulting in short-term inefficiencies and pressure to 
achieve objectives.

Risk 
profile

Strategic 
impact

Simplified and  
efficient operations

•  Group-wide organisational change initiatives have commenced. 
The scale of this change has inherent risks associated with 
programmes of this nature

•  Change management structures and governance 
implemented at both Group and local level to best 
support change initiatives

MAJOR INCIDENT RESULTING FROM CYBER OR 
SIMILAR TECHNOLOGY RISK

Risk of cyber-attack or other technology incident results 
in a major system outage or denial of service. The criticality 
of Group systems, notably Track and Trace related, has 
significantly increased with key reliance on system 
availability both internally and through the supply chain.

•  External environment highlights increasing risk of corporate 
cyber-attacks including use of “insider” resource to carry out 
cyber-attacks, notably ransomware

•  Increasing risk to all businesses of attack through extended 
supply chain where one company is breached and others to 
which it has connections are then also impacted

Risk 
profile

Strategic 
impact

Simplified and  
efficient operations

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•  If the Group’s product portfolio 

•  Chief Consumer Officer and Global 

•  The development of products and/or 

fails to meet consumer preferences, 

Consumer Office leadership roles 

relevant route to market and pricing 

then reduced demand will result in 

recruited in year to strengthen 

strategies that meet and drive 

lower sales volumes and reduced 

consumer focus

consumer demand

brand equity

•  Failure to ensure effective 

implementation of market or 

•  Brand initiatives and 

opportunities identified and 

developments completed

retail initiatives could result in lost 

opportunities and wasted investments

•  Consumer panel approach 

updated to provide more 

•  Speed and quality of innovation 

enables the drumbeat of consumer 

activations that ensure both 

brand relevance and continued 

brand loyalty

•  Failure to act upon consumer insights 

effective feedback processes

•  Management of “local hero” brands 

prevents opportunities from being 

seized and impacts growth

•  Brand monitoring, including equity 

in market offers ability to realise 

tracking updated

local opportunities

•  Failure to identify IP constraints in 

•  Innovation processes are designed 

•  Failure to meet project timelines 

•  Robust business case approval 

•  Successful delivery of key 

process in place with wide 

organisational change projects 

improves the efficiency and 

effectiveness of the Group, 

better enabling it to achieve 

its strategic goals

•  Identification of opportunities 

in development of strategy and 

execution of “must win battles” 

in priority markets

the innovation of new products could 

impact development and/or launch 

limiting the ability to respond to 

competitor offerings

to develop consumer products based 

upon robust analysis, testing and 

scientific support

•  IP risks are managed by subject 

matter experts within the Group

•  The alignment of innovation and 

development plans with the Group’s 

current NGP ambition

or key milestones can result in 

increased implementation cost 

and opportunity costs

stakeholder input

•  Appropriate steering committee 

•  Budgeted savings/returns may not 

structure and reporting in place, 

be achieved in key strategic projects

with cross-functional involvement

•  Non-achievement of strategic 

•  Project benefits realisation verified 

objectives could result in loss of 

at key project milestones

investor and market confidence

•  Reporting of incorrect or 

•  Resource requirements constantly 

reviewed, with specialist project 

unsubstantiated benefits realisation

management resource employed

•  Failure to consider and effectively 

•  Local project management teams in 

manage localised impacts of strategic 

place to support change programme

change could impact short-term 

operational performance

•  Loss of critical systems could impact 

•  Cyber risk assessment completed 

product supply to markets or retailers

and actions implemented to further 

•  Failure to protect personal private 

protect business

data could result in regulatory breach 

•  Vulnerability scanning in place to 

and related censure, financial penalty 

ensure ongoing threat protection

and reputational damage

•  External penetration testing 

•  Cyber breach could result in loss of 

completed on an ongoing basis

sensitive corporate data, impacting 

achievement of strategy, reputational 

damage, significant cost to the Group 

or lost competitive advantage

•  Workstation security and cloud 

services implemented

•  Crisis management scenario 

planning and response activities 

in place and tested

•  Additional specialist capabilities 

recruited internally to continually 

improve approach

Principal risk

Change in year

Impact

Mitigation

Opportunity

PRODUCT PORTFOLIO AND/OR  

INTERACTION APPROACH NOT 

ALIGNED TO CONSUMER PREFERENCES

•  Emergence of new low-price tiers across many markets

•  Continuation of downtrading trend continues as consumers 

become increasingly value driven

Product portfolio not aligned to consumer needs or 

•  Creation of Global Consumer Office in line with consumer 

demands, and/or product development not sufficiently 

focus strategy

agile to respond to changes in preferences or market 

structure and competitor offerings. Brand strength is 

not strong enough to attract or retain customers.

FAILURE TO ENSURE EXPECTED BENEFITS OF 

STRATEGIC TRANSFORMATION PROGRAMME

•  Group-wide organisational change initiatives have commenced. 

The scale of this change has inherent risks associated with 

Failure to deliver effective organisational change 

which ensures a sustainable operating model, aligned to 

delivery of the Group strategy. Failure to realise expected 

benefits of change initiatives or unexpected outcomes, 

resulting in short-term inefficiencies and pressure to 

achieve objectives.

programmes of this nature

•  Change management structures and governance 

implemented at both Group and local level to best 

support change initiatives

MAJOR INCIDENT RESULTING FROM CYBER OR 

SIMILAR TECHNOLOGY RISK

•  External environment highlights increasing risk of corporate 

cyber-attacks including use of “insider” resource to carry out 

Risk of cyber-attack or other technology incident results 

in a major system outage or denial of service. The criticality 

of Group systems, notably Track and Trace related, has 

significantly increased with key reliance on system 

availability both internally and through the supply chain.

cyber-attacks, notably ransomware

•  Increasing risk to all businesses of attack through extended 

supply chain where one company is breached and others to 

which it has connections are then also impacted

•  If the Group’s product portfolio 

fails to meet consumer preferences, 
then reduced demand will result in 
lower sales volumes and reduced 
brand equity

•  Failure to ensure effective 

implementation of market or 
retail initiatives could result in lost 
opportunities and wasted investments
•  Failure to act upon consumer insights 
prevents opportunities from being 
seized and impacts growth

•  Chief Consumer Officer and Global 
Consumer Office leadership roles 
recruited in year to strengthen 
consumer focus

•  Brand initiatives and 

opportunities identified and 
developments completed
•  Consumer panel approach 
updated to provide more 
effective feedback processes

•  Brand monitoring, including equity 

tracking updated

•  Failure to identify IP constraints in 

•  Innovation processes are designed 

•  The development of products and/or 
relevant route to market and pricing 
strategies that meet and drive 
consumer demand

•  Speed and quality of innovation 

enables the drumbeat of consumer 
activations that ensure both 
brand relevance and continued 
brand loyalty

•  Management of “local hero” brands 
in market offers ability to realise 
local opportunities

•  Successful delivery of key 

organisational change projects 
improves the efficiency and 
effectiveness of the Group, 
better enabling it to achieve 
its strategic goals

•  Identification of opportunities 

in development of strategy and 
execution of “must win battles” 
in priority markets

the innovation of new products could 
impact development and/or launch 
limiting the ability to respond to 
competitor offerings

•  Failure to meet project timelines 
or key milestones can result in 
increased implementation cost 
and opportunity costs

•  Budgeted savings/returns may not 

be achieved in key strategic projects

•  Non-achievement of strategic 

objectives could result in loss of 
investor and market confidence

•  Reporting of incorrect or 

unsubstantiated benefits realisation

•  Failure to consider and effectively 

manage localised impacts of strategic 
change could impact short-term 
operational performance

to develop consumer products based 
upon robust analysis, testing and 
scientific support

•  IP risks are managed by subject 
matter experts within the Group
•  The alignment of innovation and 

development plans with the Group’s 
current NGP ambition

•  Robust business case approval 
process in place with wide 
stakeholder input

•  Appropriate steering committee 
structure and reporting in place, 
with cross-functional involvement
•  Project benefits realisation verified 

at key project milestones

•  Resource requirements constantly 
reviewed, with specialist project 
management resource employed
•  Local project management teams in 
place to support change programme

•  Loss of critical systems could impact 
product supply to markets or retailers

•  Failure to protect personal private 

•  Cyber risk assessment completed 

and actions implemented to further 
protect business

data could result in regulatory breach 
and related censure, financial penalty 
and reputational damage

•  Cyber breach could result in loss of 
sensitive corporate data, impacting 
achievement of strategy, reputational 
damage, significant cost to the Group 
or lost competitive advantage

•  Vulnerability scanning in place to 
ensure ongoing threat protection

•  External penetration testing 

completed on an ongoing basis
•  Workstation security and cloud 

services implemented

•  Crisis management scenario 

planning and response activities 
in place and tested

•  Additional specialist capabilities 

recruited internally to continually 
improve approach

W W W . I M P E R I A L B R A N D S P L C . C O M

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PERFORMANCE PRINCIPAL RISKS AND UNCERTAINTIES – CONTINUED

Principal risk

Change in year

Impact

Mitigation

Opportunity

FAILURE TO APPROPRIATELY MANAGE 
LITIGATION AND INVESTIGATIONS  
RESULTS IN ADVERSE JUDGMENTS  
AND/OR RELATED COSTS

Similar to other corporates, litigation and other claims 
are pending against the Group. The interpretation of law 
(including taxation) and the related judgements taken in 
relation to these laws can lead to dispute or investigation 
and possible financial costs or reputational damage.

Risk 
profile

Strategic 
impact

Simplified and efficient 
operations

•  Increase in litigation activity related to the aggressive 
marketing previously employed by competitors in the 
US EVP market could result in precedents which increase 
claims made against responsible manufacturers. Even 
where these claims do not result in prosecution there 
may be costs associated with defending such matters

MANAGEMENT OF LIQUIDITY AND  
FINANCING REQUIREMENTS

Failure to manage liquidity and financing requirements 
resulting in going concern or viability concerns.

Risk 
profile

Strategic 
impact

Simplified and  
efficient operations

•  Successful long-term funding initiatives completed in-year
•  Increased focus of funders on ESG-related matters, and 

disclosures, notably in relation to sector

•  Further deleveraging of the business has occurred during 

the year, and continues to be a key area of focus

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•  Failure to comply with regulations 

•  We employ internal and external lawyers 

could result in investigation and the 

specialising in the defence of product 

enforcement of financial penalties or 

liability claims and other litigation. To 

regulatory censure

•  Investigation or allegations of 

wrongdoing can result in significant 

management time being required, 

date, no tobacco litigation claim brought 

against the Group has been successful 

and/or resulted in the recovery of 

damages or settlement monies

potentially reducing focus on other 

•  Advice is provided to prevent causes of 

operational matters

•  If any claim against the Group was 

to be successful, it might result in a 

significant liability for damages and 

litigation, along with guidance on defence 

strategies to direct and manage litigation 

risk and monitor potential claims around 

the Group

could lead to further claims against us

•  The Group’s Code of Conduct and 

•  Regardless of the outcome, the 

costs of defending such claims 

can be substantial and may not be 

fully recoverable

•  A successful claim against a 

competitor could result in an 

increased likelihood of similar 

claims against the Group

core behaviours articulate the way 

we expect our people to act, with 

compliance certified by management 

across the business

•  The Group’s policies and standards 

mandate that employees must comply 

with legislation relevant to both a UK 

listed company and local law

•  The reputational damage arising 

•  In the event of an investigation (which 

from investigations or allegations of 

non-compliance could have a greater 

impact with external stakeholders 

than the penalties or actions related 

to the matter itself

may or may not result in actions against 

us), we co-operate fully with the relevant 

authority and will continue to do so

•  Failure to maintain cash flows 

•  Funding requirements and near-term 

•  Maintaining an efficient capital 

could impact the Group’s ability to 

debt maturities formally evaluated at least 

structure allows the Group to 

pay down debt, impacting covenants, 

semi-annually and signed-off by the Audit 

maintain an efficient cost of 

credit ratings, bank bonds and 

Committee as part of Going Concern and 

capital to support and generate 

investor confidence

Viability process

•  Reduced ability to invest in strategic 

•  Full review of funding requirements, 

additional returns on investments 

and capital outlays/expenditure

and commercial business initiatives

current maturities and options available 

•  The high cash conversion 

•  A fall in certain of our credit ratings 

to the Group

would raise the cost of our existing 

•  Revolver funding implemented, 

committed funding and would 

providing the Group with innovative 

that the Group has delivered/

delivers, provides the Board/

management with cash flexibility 

be likely to raise the cost of future 

means of managing cash requirements

and optionality

funding, and affect our ability to 

raise debt

•  Strong focus on cash generation 

supported by Group guidance and 

•  Failure of a financial counterparty 

governance processes

(e.g., when holding cash deposits and/

or derivatives) is likely to result in a 

financial and cash impact

•  Effective communication of 

ESG strategy and initiatives 

highlights the Group’s 

sustainability agenda and 

meets stakeholder expectations

•  The Group has investment grade 

credit ratings from the main credit 

rating agencies, which supports 

it in accessing financing in the 

global debt capital markets

•  Appropriate authority and accountability 

in place for investments and capital 

expenditure, including achievement 

of required return criteria

•  Cash flows, financing requirements 

and key rating agency metrics are 

regularly forecast and updated in line 

with performance and expectations 

to manage future financing needs 

and optimise cost and availability

•  The Treasury function operates in 

accordance with the terms of reference 

and delegated authorities set out by the 

Board, with independent oversight from 

the Treasury Committee

Principal risk

Change in year

Impact

Mitigation

Opportunity

FAILURE TO APPROPRIATELY MANAGE 

LITIGATION AND INVESTIGATIONS  

RESULTS IN ADVERSE JUDGMENTS  

AND/OR RELATED COSTS

Similar to other corporates, litigation and other claims 

are pending against the Group. The interpretation of law 

(including taxation) and the related judgements taken in 

relation to these laws can lead to dispute or investigation 

and possible financial costs or reputational damage.

•  Increase in litigation activity related to the aggressive 

marketing previously employed by competitors in the 

US EVP market could result in precedents which increase 

claims made against responsible manufacturers. Even 

where these claims do not result in prosecution there 

may be costs associated with defending such matters

MANAGEMENT OF LIQUIDITY AND  

FINANCING REQUIREMENTS

•  Successful long-term funding initiatives completed in-year

•  Increased focus of funders on ESG-related matters, and 

Failure to manage liquidity and financing requirements 

disclosures, notably in relation to sector

resulting in going concern or viability concerns.

•  Further deleveraging of the business has occurred during 

the year, and continues to be a key area of focus

•  Failure to comply with regulations 

could result in investigation and the 
enforcement of financial penalties or 
regulatory censure

•  Investigation or allegations of 

wrongdoing can result in significant 
management time being required, 
potentially reducing focus on other 
operational matters

•  If any claim against the Group was 
to be successful, it might result in a 
significant liability for damages and 
could lead to further claims against us

•  Regardless of the outcome, the 
costs of defending such claims 
can be substantial and may not be 
fully recoverable

•  A successful claim against a 
competitor could result in an 
increased likelihood of similar 
claims against the Group

•  We employ internal and external lawyers 
specialising in the defence of product 
liability claims and other litigation. To 
date, no tobacco litigation claim brought 
against the Group has been successful 
and/or resulted in the recovery of 
damages or settlement monies

•  Advice is provided to prevent causes of 

litigation, along with guidance on defence 
strategies to direct and manage litigation 
risk and monitor potential claims around 
the Group

•  The Group’s Code of Conduct and 

core behaviours articulate the way 
we expect our people to act, with 
compliance certified by management 
across the business

•  The Group’s policies and standards 

mandate that employees must comply 
with legislation relevant to both a UK 
listed company and local law

•  The reputational damage arising 

•  In the event of an investigation (which 

from investigations or allegations of 
non-compliance could have a greater 
impact with external stakeholders 
than the penalties or actions related 
to the matter itself

may or may not result in actions against 
us), we co-operate fully with the relevant 
authority and will continue to do so

•  Failure to maintain cash flows 

•  Funding requirements and near-term 

could impact the Group’s ability to 
pay down debt, impacting covenants, 
credit ratings, bank bonds and 
investor confidence

debt maturities formally evaluated at least 
semi-annually and signed-off by the Audit 
Committee as part of Going Concern and 
Viability process

•  Reduced ability to invest in strategic 
and commercial business initiatives
•  A fall in certain of our credit ratings 
would raise the cost of our existing 
committed funding and would 
be likely to raise the cost of future 
funding, and affect our ability to 
raise debt

•  Failure of a financial counterparty 

(e.g., when holding cash deposits and/
or derivatives) is likely to result in a 
financial and cash impact

•  Full review of funding requirements, 

current maturities and options available 
to the Group

•  Revolver funding implemented, 

providing the Group with innovative 
means of managing cash requirements

•  Strong focus on cash generation 

supported by Group guidance and 
governance processes

•  Appropriate authority and accountability 

in place for investments and capital 
expenditure, including achievement 
of required return criteria

•  Cash flows, financing requirements 
and key rating agency metrics are 
regularly forecast and updated in line 
with performance and expectations 
to manage future financing needs 
and optimise cost and availability
•  The Treasury function operates in 

accordance with the terms of reference 
and delegated authorities set out by the 
Board, with independent oversight from 
the Treasury Committee

•  Maintaining an efficient capital 
structure allows the Group to 
maintain an efficient cost of 
capital to support and generate 
additional returns on investments 
and capital outlays/expenditure

•  The high cash conversion 

that the Group has delivered/
delivers, provides the Board/
management with cash flexibility 
and optionality

•  Effective communication of 
ESG strategy and initiatives 
highlights the Group’s 
sustainability agenda and 
meets stakeholder expectations
•  The Group has investment grade 

credit ratings from the main credit 
rating agencies, which supports 
it in accessing financing in the 
global debt capital markets

W W W . I M P E R I A L B R A N D S P L C . C O M

89
89

PERFORMANCE PRINCIPAL RISKS AND UNCERTAINTIES – CONTINUED

Principal risk

Change in year

Impact

Mitigation

Opportunity

PRODUCT SUPPLY FAILS TO MEET MARKET 
DEMANDS (STOCK ISSUES IN MARKET)

Failure to ensure timely supply of products demanded 
by markets which meet quality, regulatory and cost 
requirements. Availability issues could result in loss 
of sales and could result from production, planning or 
logistical issues, or failure to be able to produce/develop 
formats aligned to consumer needs.

Risk 
profile

Strategic 
impact

Simplified and  
efficient operations

•  In common with other multi-nationals the COVID-19 

pandemic has placed significant pressures on the Group’s 
logistics supply chain. These impacts will continue going 
forward but are anticipated to be of lower potential impact 
than in the previous 18 months

•  Additionally, the pandemic has placed pressure on 

raw material suppliers which may result in some future 
cost increases

•  Track and Trace regulation continues to roll out across 

markets, increasing compliance requirements

•  Continuing frequency of adverse weather globally due 
to climate change potentially impacting supply chains

PEOPLE AND ORGANISATION

Inability to attract, retain and develop required 
capabilities to achieve strategic objectives and/or 
provide a safe, healthy working environment.

Risk 
profile

Strategic 
impact

Performance based 
culture and capabilities

•  Development of new purpose, vision, and behaviour 

framework to drive cultural change

•  Recruitment and development of a renewed executive 

and senior leadership in the year, to ensure achievement 
of strategy

•  The development of an equality, diversity and inclusion 

strategy, senior leadership training and the development 
of employee resource groups

•  The business continues to focus on the welfare of its 

people across the globe as COVID-19 continues to impact; 
activities include actions to track in-market changes and 
the development of specific communication and support 
tools tailored to the needs of each country

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•  Loss of manufacturing capacity 

•  Robust demand planning process and 

•  Operations continue to supply quality, 

could impact the Group’s ability to 

supply chain management aligned to 

compliant products whilst improving 

agility and scalability to cater for 

demand shifts and opportunities 

to contain underlying costs

meet short-term production demands

changing market environment

•  Failure to supply markets could result 

•  Creation of additional safety 

in loss of short-term sales volume, 

stocks for non-leaf materials at 

with the additional risk of impacts to 

the beginning of the pandemic 

loss of consumer loyalty potentially 

and ongoing management of 

impacting longer-term volumes

requirements aligned to sales forecast

•  Product quality issues could impact 

•  Production capacity planning 

customer satisfaction, potentially 

includes agreed continuity measures 

damaging brand equity and 

in the event of machine failure or 

future sales

site issue

•  Failure to achieve expected cost 

•  Leaf and raw material supply 

saving initiatives could result in 

reduced margin and profitability

•  A lack of availability of raw 

materials could impact short-term 

supply to markets

•  Key ESG-related risks exist in our 

raw material and component supply 

chains. Failure to manage these risks 

appropriately could bring litigation 

with financial and reputational 

damage to the Group

processes are in place covering both 

continuity risks and ESG-related 

matters including farmer welfare, 

agronomy, and human rights and child 

labour issues, including continuous 

improvement consideration 

•  Ongoing supplier reviews undertaken 

to best ensure continuity of supply, 

with additional review and learnings 

from COVID-19 experience to date 

incorporated into business processes

•  Severe weather episodes could impact 

•  The Group is firmly committed to 

raw material supply, manufacturing 

sites and warehousing, potentially 

affecting or increasing the cost of 

short-term supply to markets

acting in accordance with both legal 

requirements and the principles of 

being a responsible manufacturer

•  Organisational culture and 

•  Group-wide Diversity and Inclusion 

•  Increased attractiveness of Imperial 

mindset fail to facilitate consumer 

focus including survey and resultant 

as an employer of choice for both 

focus and the requirements of a 

action plans to ensure that society is 

current and potential employees 

business operating in new and fast 

fairly represented within our business

through the promotion of a diverse 

changing categories

•  The Group fails to achieve 

•  Diversity and Inclusion working 

groups formed to manage cultural 

operational or strategic objectives 

and corporate change to support all 

because of a misalignment of skills 

our people

and inclusive culture, opportunities 

for personal development, and 

support for individual and 

team wellbeing

and capabilities

•  Capability requirements and gaps 

•  Achievement of Group strategy, 

•  Failure to ensure safe working 

evaluated with actions taken both 

practices, appropriate environment 

locally and at Group level to address 

and culture, and the required personal 

short and medium-term requirements

support to ensure the safety and 

wellbeing of our people and others 

working with the Group

•  Health and safety policies, procedures, 

training and monitoring in place

•  Employee wellbeing support in place 

•  Loss of life or serious injury/illness 

across the business

to employees or other individuals 

working with/for Imperial Brands

•  Financial penalty, censure or 

prosecution for breach of regulations

•  COVID-19 related safety measures, 

including employees working from 

home, social distancing in Group 

locations, provision of quality PPE 

•  Interruption of Group operations 

protection, employee testing, safe 

(notably manufacturing) resulting 

employee transportation, on-site 

from significant incident or failure 

vaccination, and welfare support 

to comply with regulations

measures have been put in place

and development of multi-category 

business enhanced by the attraction 

and retention of requisite capabilities 

and mindset

•  Continued promotion of our safety 

culture facilitates the associated 

benefits of reduced lost working time 

and operational effectiveness, and 

supports Imperial as an employer 

of choice

Principal risk

Change in year

Impact

Mitigation

Opportunity

PRODUCT SUPPLY FAILS TO MEET MARKET 

DEMANDS (STOCK ISSUES IN MARKET)

Failure to ensure timely supply of products demanded 

by markets which meet quality, regulatory and cost 

requirements. Availability issues could result in loss 

of sales and could result from production, planning or 

logistical issues, or failure to be able to produce/develop 

formats aligned to consumer needs.

•  In common with other multi-nationals the COVID-19 

pandemic has placed significant pressures on the Group’s 

logistics supply chain. These impacts will continue going 

forward but are anticipated to be of lower potential impact 

than in the previous 18 months

•  Additionally, the pandemic has placed pressure on 

raw material suppliers which may result in some future 

cost increases

•  Track and Trace regulation continues to roll out across 

markets, increasing compliance requirements

•  Continuing frequency of adverse weather globally due 

to climate change potentially impacting supply chains

PEOPLE AND ORGANISATION

Inability to attract, retain and develop required 

capabilities to achieve strategic objectives and/or 

provide a safe, healthy working environment.

•  Development of new purpose, vision, and behaviour 

framework to drive cultural change

•  Recruitment and development of a renewed executive 

and senior leadership in the year, to ensure achievement 

of strategy

•  The development of an equality, diversity and inclusion 

strategy, senior leadership training and the development 

of employee resource groups

•  The business continues to focus on the welfare of its 

people across the globe as COVID-19 continues to impact; 

activities include actions to track in-market changes and 

the development of specific communication and support 

tools tailored to the needs of each country

•  Loss of manufacturing capacity 

could impact the Group’s ability to 
meet short-term production demands
•  Failure to supply markets could result 
in loss of short-term sales volume, 
with the additional risk of impacts to 
loss of consumer loyalty potentially 
impacting longer-term volumes
•  Product quality issues could impact 
customer satisfaction, potentially 
damaging brand equity and 
future sales

•  Failure to achieve expected cost 
saving initiatives could result in 
reduced margin and profitability

•  A lack of availability of raw 

materials could impact short-term 
supply to markets

•  Key ESG-related risks exist in our 

raw material and component supply 
chains. Failure to manage these risks 
appropriately could bring litigation 
with financial and reputational 
damage to the Group

•  Severe weather episodes could impact 
raw material supply, manufacturing 
sites and warehousing, potentially 
affecting or increasing the cost of 
short-term supply to markets

•  Robust demand planning process and 
supply chain management aligned to 
changing market environment

•  Creation of additional safety 

stocks for non-leaf materials at 
the beginning of the pandemic 
and ongoing management of 
requirements aligned to sales forecast

•  Production capacity planning 

includes agreed continuity measures 
in the event of machine failure or 
site issue

•  Leaf and raw material supply 

processes are in place covering both 
continuity risks and ESG-related 
matters including farmer welfare, 
agronomy, and human rights and child 
labour issues, including continuous 
improvement consideration 

•  Ongoing supplier reviews undertaken 
to best ensure continuity of supply, 
with additional review and learnings 
from COVID-19 experience to date 
incorporated into business processes

•  The Group is firmly committed to 

acting in accordance with both legal 
requirements and the principles of 
being a responsible manufacturer

•  Organisational culture and 

•  Group-wide Diversity and Inclusion 

mindset fail to facilitate consumer 
focus and the requirements of a 
business operating in new and fast 
changing categories

•  The Group fails to achieve 

operational or strategic objectives 
because of a misalignment of skills 
and capabilities

•  Failure to ensure safe working 

practices, appropriate environment 
and culture, and the required personal 
support to ensure the safety and 
wellbeing of our people and others 
working with the Group

•  Loss of life or serious injury/illness 
to employees or other individuals 
working with/for Imperial Brands

•  Financial penalty, censure or 

prosecution for breach of regulations

•  Interruption of Group operations 

(notably manufacturing) resulting 
from significant incident or failure 
to comply with regulations

focus including survey and resultant 
action plans to ensure that society is 
fairly represented within our business

•  Diversity and Inclusion working 

groups formed to manage cultural 
and corporate change to support all 
our people

•  Capability requirements and gaps 
evaluated with actions taken both 
locally and at Group level to address 
short and medium-term requirements
•  Health and safety policies, procedures, 

training and monitoring in place

•  Employee wellbeing support in place 

across the business

•  COVID-19 related safety measures, 
including employees working from 
home, social distancing in Group 
locations, provision of quality PPE 
protection, employee testing, safe 
employee transportation, on-site 
vaccination, and welfare support 
measures have been put in place

•  Operations continue to supply quality, 
compliant products whilst improving 
agility and scalability to cater for 
demand shifts and opportunities 
to contain underlying costs

•  Increased attractiveness of Imperial 
as an employer of choice for both 
current and potential employees 
through the promotion of a diverse 
and inclusive culture, opportunities 
for personal development, and 
support for individual and 
team wellbeing

•  Achievement of Group strategy, 

and development of multi-category 
business enhanced by the attraction 
and retention of requisite capabilities 
and mindset

•  Continued promotion of our safety 
culture facilitates the associated 
benefits of reduced lost working time 
and operational effectiveness, and 
supports Imperial as an employer 
of choice

W W W . I M P E R I A L B R A N D S P L C . C O M

91
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PERFORMANCE PRINCIPAL RISKS AND UNCERTAINTIES – CONTINUED

LIQUIDITY AND GOING 
CONCERN STATEMENT 

leases, and discussions with lenders 
about capital structure. 

The Group’s policy is to ensure that we 
always have sufficient capital markets 
funding and committed bank facilities 
in place to meet foreseeable peak 
borrowing requirements. 

The Directors recognise that 
the current environment brings 
uncertainty due to the COVID-19 
pandemic; however, over the last 
18 months, the Group has effectively 
managed operations across the world, 
and has proved it has an established 
mechanism to operate efficiently 
despite the uncertainty. The Directors 
consider that a one-off discrete event 
with immediate cash outflow is of 
greater concern to short-term liquidity 
than any effect from the on-going 
COVID-19 pandemic.

The Directors have assessed the 
principal risks of the business, 
including stress testing a range of 
different scenarios that may affect 
the business. These included scenarios 
which examined the implications of: 

•  A one-off discrete event resulting 

in immediate cash outflow such as 
unexpected duty and tax payments 
of c£900m or non-receipt of the 
Premium Cigar Division deferred 
consideration of c£60m. 

•  A rapid and lasting deterioration 

to the Group’s profitability because 
markets become closed to tobacco 
products or there are sustained 
failures to our tobacco 
manufacturing and supply chains. 
These assumed a permanent 
reduction in profitability of 
15 per cent from 1 January 2022. 
•  The additional impact of potential 

bad debt risks arising from a 
recession of c£170m. 

•  The withdrawal of facilities that 
provide receivables factoring 
of c£670m. 

The scenario planning also 
considered mitigation actions 
including reductions to capital 
expenditure and dividend payments. 
There are additional actions that 
were not modelled but could be taken 
including other cost mitigations such 
as staff redundancies, retrenchment of 

Under the worst-case scenario, 
where the largest envisaged 
downside scenarios all take place at 
the same time, the Group would have 
sufficient headroom until February 
2022. The Group believes this worst-
case scenario to be highly unlikely 
given the relatively small impact on 
our trading performance and bad debt 
levels during the Covid-19 pandemic. 
In addition, the Group has a number 
of mitigating actions available, 
as described above, that could 
be implemented should such a 
scenario arise.

Based on its review of future cash 
flows covering the period through to 
March 2023, and having assessed the 
principal risks facing the Group, the 
Board is of the opinion that the Group 
as a whole and Imperial Brands PLC 
have adequate resources to meet their 
operational needs from the date of this 
Report through to 31 March 2023 and 
concludes that it is appropriate to 
prepare the financial statements on 
a going concern basis.

VIABILITY STATEMENT

The Board has reviewed the long-
term prospects of the Group in order 
to assess its viability. This review, 
which is based on the business plan 
which was completed in July 2021, 
incorporated the activities and key 
risks of the Group together with the 
factors likely to affect the Group’s 
future development, performance, 
financial position, cash flows, liquidity 
position and borrowing facilities as 
described in the ‘How we manage risk’ 
section of this report on pages 80 to 91. 

In addition, we describe in notes 20 to 
21 the Group’s objectives, policies and 
processes for managing its capital, its 
financial risk management objectives, 
details of its financial instruments and 
hedging activities and its exposures to 
market, credit and liquidity risk.

Assessment

In order to report on the long-term 
viability of the Group, the Board 
reviewed the overall funding capacity 
and headroom available to withstand 

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severe events and carried out a 
robust assessment of the principal 
risks facing the Group, including 
those that would threaten its business 
model, future performance, solvency 
or liquidity. The assessment assumes 
that any bank debt maturing in the 
next three years can be re-financed 
at commercially acceptable terms or 
via our current standby facility. The 
Board believes that three years is an 
appropriate time horizon given the 
current business portfolio and limited 
visibility beyond three years. This 
assessment also included reviewing 
and understanding both the impact 
and the mitigation factors in respect 
of each of those risks. The viability 
assessment has two parts:

First, the Board considered the period 
over which they have a reasonable 
expectation that the Group will 
continue to operate and meet its 
liabilities, taking into account current 
debt facilities and debt headroom; and

Second, they considered the 
potential impact of severe but plausible 
scenarios over this period, including: 

•  Assessing scenarios for each 

individual principal risk, for example 
commercial issues and the impact of 
regulatory challenges; and 

•  Assessing scenarios that involve 
more than one principal risk 
including multi-risk scenarios.

Findings

Viability review period

Whilst the Board has no reason to 
believe the Group will not be viable 
over a longer period, the period over 
which the Board considers it possible 
to form a reasonable expectation as to 
the Group’s longer-term viability, based 
on the risk and sensitivity analysis 
undertaken, is the three-year period 
to September 2024. This reflects the 
period used for the Group’s business 
plans and has been selected because, 
together with the planning process set 
out above, it gives management and 
the Board sufficient, realistic visibility 
on the future in the context of the 
industry environment. 

The Group’s annual corporate planning 
processes include completion of a 
strategic review, preparation of a 
three-year business plan and a rolling 
re-forecast of current year business 
performance and prospects. The plans 
and projections prepared as part of 
these corporate planning processes 
consider the Group’s cash flows, 
committed funding, forecast future 
funding requirements, banking 
covenants, and other key financial 
ratios, including those relevant to 

maintaining our investment grade 
ratings. These projections represent 
the Directors’ best estimate of the 
expected future financial prospects 
of the business, based on all currently 
available information. 

The use of the strategic plan enables a 
high level of confidence in assessing 
viability, even in extreme adverse 
events, due to a number of mitigating 
factors such as: 

•  Flexibility of cash outflow with 
respect to the ability to manage 
dividend returns to investors, 
capital expenditure projects 
planned to take place within the 
three-year horizon, plus promotional 
marketing programmes.

•  The Group has mature business 

relationships and operates globally 
within well established markets. 
•  The Group’s operations are highly 
cash generative and the Group has 
access to the external debt markets 
to raise further funding.

Risk impact review

For each of our principal risks, plausible risk impact scenarios have been assessed together with a multiple risk scenario. 
The following table summarises the key scenarios that were considered, both individually and in aggregate:

Risk scenarios modelled

Level of severity reviewed

Link to principal risk

The consequences of 
adverse operating and 
commercial pressures, 
involving volume 
reduction and/or falls 
in margin, driven by 
unforeseen reductions in 
the size of the legitimate 
tobacco market or other 
changes in the level of 
consumer demand for 
our products.

The maximum quantifiable impact of 
all envisaged business risks, including 
the impact of a loss of market size and 
share and non-receipt of remaining 
Premium Cigar Division proceeds.

The value of these combined risks 
totals £1.3 billion over the three-year 
period under review.

A further worst-case scenario has 
also been considered, modelling 15% 
reduction on remaining EBITDA after 
consideration of the isolated business 
risks. The value of this EBITDA 
modelled totals £1.6 billion over the 
three-year period under review. 

•  Failure to manage the impacts of regulatory change.
•  Failure to develop commercially sustainable 

NGP categories.

•  Inability to develop, execute, and communicate an 
effective ESG strategy in line with expectations of 
relevant stakeholders.

•  Pricing, excise or other product tax outcomes not in 

line with Business Plan assumptions or expectations.

•  Product portfolio and/or interaction approach not 

aligned to consumer preferences.

•  Major incident resulting from cyber or similar 

technology risk.

•  Failure to ensure expected benefits of strategic 

transformation programme.

•  Management of liquidity and financing requirements 
(external factors limiting potential access to funds for 
Tobacco industry).

•  Product supply fails to meet market demands.

The possible costs 
associated with legal 
and other regulatory 
challenges, including 
competition enquiries 
and tax audits.

Failure to successfully defend existing 
and reasonably foreseeable future 
legal and regulatory challenges, 
at the expected financial exposure.

The value of these combined risks is 
c£180 million.

•  Failure to appropriately manage litigation results in 

adverse judgments and/or related costs.

•  Failure to attract or retain required capabilities 

and talent. 

•  Inability to develop, execute, and communicate an 
effective ESG strategy in line with expectations of 
relevant stakeholders.

None of the scenarios reviewed, either individually or in aggregate, would cause Imperial Brands to cease to be viable.

Climate-related risks have been assessed as causes of a number of our underlying risks which are included within the scenario modelling, including, but not limited to, 
the failure to supply product due to weather-related impacts on individual factories, the cost of complying with environmental legislation, and the impact that climate 
change has upon the supply of raw materials (notably leaf). 

The Group does not consider climate change to be a risk from a viability perspective. The Group holds c12 months of leaf stock; therefore any shortage or incremental cost 
caused by a natural event would only impact part of the period under review. Any incremental cost would have an EBITDA impact lower than that modelled as part of the 
scenario testing.  

CONCLUSION

On the basis of this robust assessment of the principal risks facing the Group, and on the assumption that they are managed or 
mitigated in the ways disclosed, the Board’s review of the business plan and other matters considered and reviewed during the 
year, and the results of the sensitivity analysis undertaken and described above, the Board has a reasonable expectation that 
the Group will be able to continue in operation and meet its liabilities as they fall due over the period to September 2024.

W W W . I M P E R I A L B R A N D S P L C . C O M

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93

GOVERNANCE CHAIR’S INTRODUCTION

A YEAR  OF PRO GRE SS   
AN D  CHANGE

Our primary focus, along with that of people all 
around the world, was the safety of our people, 
their families and our communities during the 
COVID-19 pandemic.

DEAR SHAREHOLDER

This Corporate Governance Report 
details our approach to governance 
and the responsible way we run 
our business.

Your Board and Executive 
Leadership Team have worked 
extremely productively together 
throughout the challenges of the 
last year. During the continued 
COVID-19 pandemic our primary 
focus has been the safety of our 
people and the communities in 
which we operate. We have also 
focused on the development and 
initial implementation of our new 
strategy, underpinned by a renewed 
purpose and culture focused on the 
consumer and ensuring we deliver 
the products they want. These 

developments have been supported 
by the rigour of our corporate 
governance standards, the positive 
Board culture we have created and 
enhancing the resilience and success 
of the business for all its stakeholders.

We have continued to enhance the 
skill set, experience and diversity of 
the Board to meet these challenges. 
We welcomed Lukas Paravicini 
as our new Chief Financial Officer 
in May; Lukas took on the Chief 
Financial Officer role at a significant 
point in Imperial’s development 
and the Board is confident that 
his considerable operational 
experience and expertise in driving 
transformational change will be key 
in delivering the renewed strategy.

In November 2020 we welcomed 
Bob Kunze-Concewitz and in 
January 2021 Alan Johnson to the 
Board as Independent Non-Executive 
Directors. We look forward to Ngozi 
Edozien and Diane de Saint Victor also 
joining as Independent Non-Executive 
Directors, in November 2021. Read 
about our Board members’ skills and 
experience on pages 96, 97 and 105.

Details of the Company’s governance 
framework and how it contributes to 
the delivery of our strategy are set out 
in the following sections.

THÉRÈSE ESPERDY
CHAIR

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STATEMENT OF COMPLIANCE WITH 
PROVISIONS AND PRINCIPLES OF THE CODE

The Company has complied with all requirements of the 
2018 UK Corporate Governance Code (the Code). 

Further detail regarding how we have 
complied with the Code is set out 
below and included in the individual 
Board Committee reports on pages 
111 to 119 and pages 120 to 139.

BOARD LEADERSHIP AND PURPOSE 

The Directors of the Company are set out on pages 96 and 97  
and the Board skills matrix is on page 105.

Purpose and culture
Our purpose and vision is set out on pages 6 to 9 and a summary 
of our culture is provided within the People and Culture section on 
pages 46 to 49. 

Long-term value
Our renewed strategy is set out on pages 30 to 35. Principal risks 
and uncertainties and how these are managed are shown on 
pages 80 to 93.

Engaging stakeholders
Building and maintaining trust with our stakeholders underpins 
the success and reputation of Imperial Brands. Our key stakeholders 
and how we engage with them and understand their views are set 
out on pages 38 to 41. Our section 172(1) statement, setting out how 
the Directors have had regard to stakeholders when undertaking 
their duties can be found on page 42.

Significant votes against a resolution
At the Annual General Meeting held on 3 February 2021, all 
resolutions were passed. Although Resolution 2, the Directors’ 
Remuneration Report, was carried, a significant proportion of the 
votes cast were against. We continued to engage with investors 
during the year and an update is set out within the Remuneration 
Report on pages 138 and 139.

DIVISION OF 
RESPONSIBILITIES

Role of Directors
Our Chair and Chief Executive 
have clearly defined and separate 
responsibilities divided between 
the leadership and effectiveness of 
the Board and the running of the business 
respectively. Working with the Board, they 
are responsible to our stakeholders for the 
successful delivery of our strategy. They 
communicate regularly between Board 
meetings to ensure a full understanding 
of evolving issues and to facilitate 
swift decision-making. See Division 
of responsibilities on page 104.

Matters reserved
In order to retain control of key 
decisions the Board has adopted a 
schedule of matters on which it must 
make the final decision. During the year 
such decisions included Lukas Paravicini’s 
appointment as Chief Financial Officer, 
the appointments of Alan Johnson, Bob 
Kunze-Concewitz, Ngozi Edozien and 
Diane de Saint Victor as Non-Executive 
Directors, the Group’s financial statements, 
its renewed strategy, its business plan, 
major capital expenditure, material 
investments or disposals, capital 
allocation and returns, and material 
changes to the Group’s principal policies 
(including treasury and tax).

Directors’ independence and 
significant external commitments
Our processes for managing potential 
conflicts of interest are set out on page 140 
and the Directors’ external commitments 
are set out within their biographies on 
pages 96 and 97.

AUDIT, RISK AND  
INTERNAL CONTROL

Our Audit Committee Report can be found 
on pages 111 to 119.

Audit
Details of how the Audit Committee has 
discharged its responsibilities can be found 
on pages 111 to 119. The external auditor’s 
report begins on page 148.

Risk and internal control
The Group’s principal risks, together with 
our approach to their management, and our 
internal control framework are set out on 
pages 80 to 93.

Other reporting
Our approach to ensure a fair, balanced 
and understandable report is provided on 
page 116. Our liquidity and going concern, 
and viability statements can be found on 
pages 92 and 93. Our statement of Directors’ 
responsibilities is on page 146.

COMPOSITION, SUCCESSION, 
EVALUATION AND 
DIVERSITY

Our Succession and Nominations 
Committee Report can be found on 
pages 108 to 110.

Director appointment and 
succession planning
The Succession and Nominations 
Committee has responsibility for 
ensuring the appropriate balance of skills, 
experience and knowledge, and oversees 
succession planning. We set out our 
Board composition and biographies of 
its members on pages 96 and 97 and a 
skills matrix of the Board can be found 
on page 105.

Board evaluation
The Board, Board Committees and 
individual Directors undertake an 
evaluation review annually. A description 
of the external evaluation carried out in 
2021 is provided on pages 141 and 142.

Diversity and inclusion
Details of our Diversity and Inclusion 
Policy and key measurements are 
contained in the Our People and Culture 
section on pages 46 to 49 and in our ESG 
report on page 57. The Board’s oversight of 
diversity and details of the Board Diversity 
and Inclusion Policy are provided in Board 
Statements on page 107.

REMUNERATION

Our Remuneration Committee Report can be found on pages 120 to 139.

The current Directors’ Remuneration Policy, which in accordance with Code Provision 36 
includes a post-employment shareholding requirement encompassing both unvested and 
vested shares, was approved by shareholders at our AGM in February 2021. Details of how 
the policy has been applied during 2021 and how the Remuneration Committee has 
undertaken its duties can be found in the Directors’ Remuneration Report.

Provision 38 of the Code states that the pension contribution rates for Executive Directors, 
or payments in lieu, should be aligned with those available to the workforce. As set out in 
the Directors’ Remuneration Report, the pension entitlement for new Executive Directors 
has been reduced to be in line with the UK workforce and has been formally included in 
our Directors’ Remuneration Policy. Both Stefan Bomhard and Lukas Paravicini were 
appointed on this basis. See page 125 for more information.

W W W . I M P E R I A L B R A N D S P L C . C O M

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95

GOVERNANCE BOARD LEADERSHIP AND COMPANY PURPOSE

TAKING DECISIVE ACTION  
TO STRENGTHEN OUR  
LEADERSHIP CAPABILITIES

1

3

5

7

9

2

4

6

8

10

Committee membership

N

A

Succession and 
Nominations Committee

R

Remuneration 
Committee

Audit Committee

Committee Chair

W Workforce 

Engagement 
Director

Board and Committee composition as at 30 September 2021

Find out more at www.imperialbrandsplc.com/about-us/leadership-team

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R

N

1. THÉRÈSE ESPERDY
CHAIR

Appointment
Appointed Chair in January 2020, 
having previously served as 
Senior Independent Director 
since May 2019. Thérèse joined 
the Board in July 2016.

Skills and experience
Thérèse has significant 
international investment 
banking experience having held 
a number of roles at JP Morgan 
including Global Chair of JP 
Morgan’s Financial Institutions 
Group, Co-Head of Asia-Pacific 
Corporate & Investment Banking, 
Global Head of Debt Capital 
Markets, and Head of US Debt 
Capital Markets. She began her 
career at Lehman Brothers and 
joined Chase Securities in 1997 
prior to the firm’s merger with 
JP Morgan in 2000.

External appointments
Non-Executive Director 
and Chair of the Finance 
Committee of National Grid 
Plc1; Non-Executive Director 
of Moody’s Corporation1.

R

N

6. ROBERT (BOB)  
KUNZE-CONCEWITZ
NON-EXECUTIVE 
DIRECTOR

Appointment
Appointed Non-Executive 
Director in November 2020.

Skills and experience
Bob is an experienced 
marketing professional and 
has held a number of senior roles 
at leading FMCG companies. He 
has been Chief Executive Officer 
at Campari Group, a major player 
in the global spirits industry, 
since May 2007 having joined 
the business in 2005 as Group 
Marketing Director. Prior to 
his time at Campari Group, he 
held positions of increasing 
responsibility at Procter & 
Gamble, including Global 
Prestige Products Corporate 
Marketing Director.

External appointments
Chief Executive Officer of 
Campari Group1 and a Non-
Executive Director of Luigi 
Lavazza S.p.A.2

1.  Public listed company.
2.  Private organisation.

2. STEFAN BOMHARD
CHIEF EXECUTIVE OFFICER

3. LUKAS PARAVICINI
CHIEF FINANCIAL OFFICER

Appointment
Appointed to the Board as Chief 
Executive Officer in July 2020.

Skills and experience
Stefan joined Imperial in July 
2020 from Inchcape plc, a global 
distribution and retail leader in 
the premium and luxury automotive 
sectors, where he delivered 
successful transformational 
change during a five-year 
tenure as Chief Executive.

Prior to his role at Inchcape, 
Stefan was President of Bacardi 
Limited’s European region and 
was also responsible for Bacardi’s 
Global commercial organisation 
and Global Travel Retail.

Stefan has a PhD in marketing 
and has accrued significant 
experience in the consumer and 
retail sectors during his career. 
Previous roles have included 
Chief Commercial Officer 
of Cadbury plc and Chief 
Operating Officer of Unilever 
Food Solutions Europe. This 
followed senior management 
and sales and marketing 
positions at Diageo (Burger 
King) and Procter & Gamble.

External appointments
Non-Executive Director of 
Compass Group PLC1.

Appointment
Appointed to the Board of 
Directors on 1 May 2021 and 
appointed Chief Financial Officer 
on 19 May 2021.

Skills and experience
Lukas has a proven track record 
in international consumer goods 
companies. Beyond his finance 
credentials, he has considerable 
operational experience as 
well as expertise in driving 
transformational change 
including in global shared 
services in large international 
organisations. Lukas joined 
Imperial from agricultural 
commodities and brokerage 
group ED&F Man Holdings, where 
he was Chief Financial Officer. 
He has also held senior positions 
at Fonterra, a New Zealand and 
Australia listed co-operative and 
the world’s largest dairy exporter, 
with sales in 130 countries. He 
was Chief Financial Officer from 
2013-2017 and Chief Operating 
Officer, Global Consumer and 
Foodservice Business from 
2017-2018. Prior to that, he spent 
22 years with Nestlé in various 
senior finance and general 
management roles.

External appointments
No external Director 
appointments.

A

RN

A

N

4. SUE CLARK
SENIOR INDEPENDENT 
DIRECTOR

5. ALAN JOHNSON
NON-EXECUTIVE 
DIRECTOR

Appointment
Appointed Non-Executive 
Director in January 2021.

Skills and experience
Alan has a strong financial 
background in consumer goods 
and retail, having held a number 
of senior finance positions at 
Unilever during a 30-year career, 
including Chief Audit Executive 
and Chief Financial Officer of 
the Global Foods Division. He 
was previously Chief Financial 
Officer and then a Non-Executive 
Director at food retailer Jerónimo 
Martins, SGPS, SA until April 2016.

External appointments
President and Chair of the Board 
of the International Federation 
of Accountants and a member of 
the Board and Chair of the Audit 
Committee of the International 
Valuation Standards Council. 
Alan is also a Non-Executive 
Director of William Grant & 
Sons Ltd2.

Appointment
Appointed Non-Executive 
Director in December 2018, Chair 
of the Remuneration Committee 
in February 2019 and Senior 
Independent Director in 
January 2020.

Skills and experience
Sue has strong international 
business credentials with over 20 
years’ Executive Committee and 
Board level experience in the 
FMCG, regulated transport and 
utility sectors. Sue held the role 
of Managing Director of SABMiller 
Europe and was an Executive 
Committee member of SABMiller 
plc. She joined SABMiller in 2003 
as Corporate Affairs Director and 
was part of the executive team 
that built the business into a top 
five FTSE company.

External appointments
Non-Executive Director and 
Chair of the Remuneration 
Committee of Britvic plc1; a 
Non-Executive Director of 
Tulchan Communications LLP2; 
and a Non-Executive Director 
and member of the Audit, 
Nominations and Remuneration 
Committees of Mondi plc1.

A

N

R

N

W

A

R

N

7. SIMON LANGELIER
NON-EXECUTIVE 
DIRECTOR

Appointment
Appointed Non-Executive 
Director in June 2017.

Skills and experience
Simon has significant 
international experience within 
the tobacco industry. He held a 
number of senior commercial 
positions during a 30-year career 
with Philip Morris International, 
including in Latin America, Asia, 
Western and Eastern Europe, 
Middle East and Africa. In 
addition, he was President of 
their Next Generation Products & 
Adjacent Businesses. Simon was 
also Chairman of PharmaCielo 
Limited, an international 
medicinal cannabis business, 
for almost six years.

External appointments
Patron and Honorary Professorial 
Fellow at Lancaster University, 
and a member of the Dean’s 
Council of the University’s 
Management School2.

8. STEVEN STANBROOK
NON-EXECUTIVE 
DIRECTOR

9. JON STANTON
NON-EXECUTIVE 
DIRECTOR

Appointment
Appointed Non-Executive 
Director in May 2019 and 
Chair of the Audit Committee 
in June 2020.

Skills and experience
Jon has a wide range of 
international leadership 
experience, encompassing 
transformation, M&A and all 
aspects of finance, principally 
in the B2B sector.

In 2016 he was appointed Chief 
Executive of The Weir Group 
PLC, one of the world’s leading 
engineering businesses, having 
previously been CFO from 2010. 
Prior to that he spent 22 years at 
Ernst & Young LLP, the last nine 
years of which were as a partner 
in its London office.

Jon is a Chartered Accountant 
and member of the ICAEW.

External appointments
Chief Executive of The Weir 
Group PLC1.

Appointment
Appointed Workforce 
Engagement Director in 2019, 
having joined the Board as a 
Non-Executive Director in 
February 2016.

Skills and experience
Steven brings considerable 
international executive 
experience to the Board, 
gained in a number of FMCG 
companies. This includes 
18 years at SC Johnson & Sons 
Inc., most recently as Chief 
Operating Officer, where he 
was responsible for managing 
its international operations.

Steven has also previously 
held senior positions at Sara 
Lee Corporation, including as 
Chief Executive Officer of Sara 
Lee Bakery, and at CompuServe 
Corp. He is also a former 
Non-Executive Director of 
Chiquita Brands International 
Inc. and Hewitt Associates.

External appointments
Steven is a partner of, private 
equity firm, Wind Point Partners2. 
He is also a Non-Executive 
Director of Primo Water 
Corporation1 and Group 1 
Automotive Inc1.

10. JOHN DOWNING
COMPANY SECRETARY

Appointment
Appointed Company Secretary 
in June 2012.

Skills and experience
John, a qualified solicitor, 
joined Imperial in 2005 having 
previously worked for the law 
firm Linklaters.

He has had a number of 
senior legal roles in Imperial 
including playing a leading role 
in the Altadis acquisition and 
becoming Head of Group Legal 
in 2010. He has considerable 
experience in managing key 
corporate projects related to 
financing, business development 
and other commercial matters. In 
addition to his Group Company 
Secretary role, John also has 
responsibility for the Group’s 
governance, Code of Conduct, 
security and information security.

W W W . I M P E R I A L B R A N D S P L C . C O M

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97

GOVERNANCE BOARD LEADERSHIP AND COMPANY PURPOSE – CONTINUED

THE BOARD

FOCUS IN 2021

•  The wellbeing of our people 
and continuing business 
stability during the ongoing 
COVID-19 pandemic.

•  Strategic review for growth 

and sustainability.

•  Board succession including 
Chief Financial Officer and 
Non-Executive Director 
recruitment and on-boarding.

•  Investment in and delivery 

from priority tobacco markets.

•  Execution in NGP.
•  Delivery against our 

sustainability agenda.

LOOKING AHEAD TO 2022

•  The wellbeing of our people 
and continuing business 
stability during the ongoing 
COVID-19 pandemic.

•  Board succession and diversity.
•  Further development and 

embedding of our renewed 
culture and purpose.
•  Delivery against our 
renewed strategy.

BOARD AND COMMITTEE MEMBERSHIP  
AS AT 30 SEPTEMBER 2021

*Denotes Chair

Non-Executive Directors

Thérèse Esperdy (Chair)

Sue Clark (SID)

Alan Johnson

Bob Kunze-Concewitz

Simon Langelier 

Steven Stanbrook

Jon Stanton 

Executive Directors

Stefan Bomhard (CEO)

Lukas Paravicini (CFO)

Board

Audit  
Committee

Remuneration
Committee

Succession and 
Nominations 
Committee

X

X

X

X*

X
X*

X

X

X

X*

X

X

X

X

X

X

X*

X 

X

X

X

X

X

X

X

OVERVIEW

The Board was not able to spend as 
much time together physically nor 
visiting parts of the business, as we 
would have liked, due to the ongoing 
pandemic. However, we used MS 
Teams to have a wide range of 
individuals present to, and engage 
with, the Board and a broad range 
of our stakeholders.

The Board’s role is to provide 
leadership and direction to the 
Group. Supported by its Committees, 
it maintains a strong governance 
framework which, together with our 
high ethical standards, supports the 
long-term sustainability of the Group.

The Directors played a key role in 
setting our renewed strategy. Ensuring 
it is implemented responsibly, within 
the governance framework and their 
legal duties to act in the way they 
consider, in good faith, will be most 
likely to promote the success of the 
Company for its shareholders, whilst 
having regard to the interests of all 
stakeholders. The Directors also 
played a key role in developing our 
revised purpose and values which 
are being launched early in our 2022 
financial year.

As part of the governance framework 
the Board has adopted a schedule 
of matters on which it must make 
the final decision. These include 
approving the Group’s strategy, 
business plans, dividends and 
major financial announcements. 
The Board is also responsible for 
approving the acquisition or disposal 
of assets exceeding defined thresholds.

The Board discharges its 
responsibilities through an annual 
schedule of meetings. In addition 
to these formal scheduled meetings, 
the Board convenes as required to 
consider matters of a time-sensitive 
nature. It also delegates responsibility 
for developing and implementing 
strategy and for day-to-day 
management to our Chief Executive 
Officer, Stefan Bomhard, who is 
supported by the Chief Financial 
Officer and by the Executive 
Leadership Team (ELT), which he 
chairs. Within clearly defined terms of 
reference, the Board delegates certain 
matters to its Committees. These 
delegations are supported by the 
Group Approvals Matrix which 
ensures that decisions are made 
with the appropriate authority. These 
terms of reference have been reviewed 
this year against the latest guidance 
from the Chartered Governance 
Institute and together with other key 
governance documents, including our 
Code of Conduct, they can be found at

www.imperialbrandsplc.com.

The ELT comprises senior 
executives from across the business. 
It oversees operational execution and 
implementation of our strategic and 
financial plans. The ELT and Audit 
Committee also ensure that, within 
the risk framework set by the Board, 
appropriate and effective internal 
controls are in place, and effective 
risk identification and management 
processes, including those discussed 
on pages 80 to 91, operate throughout 
the Group.

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BOARD PROGRAMME IN 2021

Seven scheduled Board meetings were held during the year. The Board also convened between these meetings to 
discuss specific time sensitive matters; for example, the Board met virtually a number of times between November 2020 
and February 2021 to develop and approve the renewed strategy and progress the Chief Financial Officer succession.

In the context of COVID-19 the safety of our people was a key theme of meetings and was a priority for Board engagement 
outside of formal meetings during the year. Other standard agenda items included strategy development and implementation, 
business performance and general corporate housekeeping. In addition to these, the following principal agenda items were 
covered in the financial year:

HOW THE BOARD SPENT ITS TIME (%) 

Strategy and  
business plans

Financial

40%

Operational

10%

20%

•  Consideration of business plan.
•  Review of regional plans.
•  Development of renewed strategy.
•  Competitor updates.

•  Funding, going concern  

and viability.

•  Half-year and final results.
•  Cash and debt metrics.
•  Investor engagement.

•  Priority market deep dives.
•  Business updates.
•  Manufacturing and  
supply chain update.

Governance and  
risk framework

People

20%

10%

•  Health and safety of  

our colleagues.

•  CFO and ELT succession.
•  NED succession.
•  People and culture review.
•  Workforce engagement.

•  Effectiveness of internal controls.
•  Risk appetite and risk 
management updates.
•  Regulatory and legislation 

development updates.
•  ESG and sustainability.
•  Directors’ independence.
•  Cyber security review.
•  Board evaluation.

ATTENDANCE AT MEETINGS OF THE BOARD, BOARD COMMITTEES AND AGM

Total number of meetings in financial year

Number of meetings attended in financial year

Executive Directors

Stefan Bomhard
Lukas Paravicini1
Oliver Tant2 

Non-Executive Directors

Thérèse Esperdy

Sue Clark
Alan Johnson3
Bob Kunze-Concewitz4

Simon Langelier
Pierre-Jean Sivignon5

Steven Stanbrook
Jon Stanton6

Succession and 
Nominations 
Committee

Audit
Committee

Remuneration 
Committee

4

–

–

–

4/4

4/4

3/3

4/4

4/4

2/2

4/4

4/4

4

–

–

–

–

4/4

3/3

–

4/4

3/3

–

4/4

5

–

–

–

5/5

5/5

–

5/5

–

–

5/5

5/5

Board

11

11/11

4/4

7/7

11/11

11/11

7/7

9/10

11/11

8/8

11/11

10/11

Annual
General
Meeting 

1

1/1

–

1/1

1/1

1/1

1/1

1/1

1/1

1/1

1/1

1/1

1.  Lukas Paravicini joined the Board on 1 May 2021.
2.  Oliver Tant retired from the Board on 18 May 2021.
3.  Alan Johnson joined the Board on 1 January 2021.
4.  Bob Kunze-Concewitz joined the Board on 1 November 2020.  

Unable to attend one ad-hoc meeting due to a family emergency.

5.  Pierre-Jean Sivignon stepped down from the Board on 4 June 2021.
6.  Jon Stanton was unable to attend one ad-hoc meeting due to attending 

the funeral of a close family member.

W W W . I M P E R I A L B R A N D S P L C . C O M

99
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GOVERNANCE BOARD LEADERSHIP AND COMPANY PURPOSE – CONTINUED

KEY BOARD ACTIVITIES

KEY BOARD ACTIVITIES

The key areas considered by the  
Board during the year are set out 
below. The Board recognises the 
importance of engaging with our 
stakeholders in order to understand 
their views, for example gained 
from our Meet the Board sessions. 
In addition stakeholder views are 
included within Board papers, where 

relevant. Stakeholder views are taken 
into account when making decisions, 
for example the development of our 
renewed strategy. You can read more 
in our s.172 statement on pages 42 to 
44. A typical Board meeting comprises 
reports on operational and financial 
performance, including the health 
and safety of our colleagues, legal and 
governance updates, investor relations 

updates and a deep dive into a focus 
market. The Chairs of our Committees 
also report on the proceedings of their 
Committees including any specific 
matters that require the attention 
of the Board. Details of the Directors’ 
attendance at the scheduled 
meetings during the year can 
be found on page 99.

2021 Focus and activities
Focus on top five 
combustible markets.
We have focused our investment and 
resources behind our five most important 
markets. The Board recognised that 
decisions in the past have not been 
sufficiently informed by consumer 
insights and data. We are, therefore, 
investing to support a consistent 
approach to consumer insight. These 
insights have supported the Board’s 
decisions, including enhancing 
capabilities in brand and trade 
marketing, portfolio management, 
innovation and sales excellence. This 
transformation is being supported by the 
newly appointed Chief Consumer Officer.

See page 43 for more information

  More disciplined execution 

in NGP.
Informed by consumer insights and 
validation, we are resetting our NGP 
strategy. We are focusing our investment 
behind heated tobacco opportunities 
in Europe, and in selective market 
opportunities in vapour, particularly 
in the USA. Our oral nicotine business 
remains focused on its existing markets 
within Europe. Our investment will 
be disciplined and based on detailed 
market testing. Our aim is to develop a 
sustainable NGP business that supports 
our ESG agenda by making a meaningful 
contribution to harm reduction by 
offering potentially reduced risk products 
to adult smokers.

See page 44 for more information

Stakeholders considered

The wellbeing of our people 
and continuing business 
stability during the ongoing 
COVID-19 pandemic.
In addition to its normal health and 
safety updates the Board received 
regular updates on the impact of 
COVID-19 on our colleagues and our 
operating environment. These included 
the challenges faced by the logistics 
industry and ensuring continuity of 
supply to our consumers.

The pandemic impacted the Board’s 
programme of visits and engagement, 
a number of which were postponed due 
to lockdowns and our internal protocols 
for protecting our colleagues. However, 
the Board introduced “Meet the Board” 
forums to enable colleagues to meet 
virtually with our NEDs. 

The Board was kept apprised of our 
support to employees which includes 
flexible working, tips on coping with 
home working, mental wellness and the 
provision of “lockdown” learning support 
available through our learning portal. 

s. 172 factors

a

b

c

a

b

c

d

a

b

c

STAKEHOLDERS:

Colleagues

Consumers

Customers

Governments  
& regulators

Investors

Suppliers

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2021 Focus and activities
Strategic review for growth 
and sustainability.
Guided by a comprehensive strategic 
review which took into account feedback 
from a number of our stakeholders, the 
Board approved a new strategy and 
five-year plan to transform the business. 
The strategy focuses on: revitalising our 
tobacco business with increased focus 
on our top five markets; a disciplined 
NGP business committed to harm 
reduction by offering potentially 
reduced risk products to adult 
smokers and providing options for 
growth; reshaping our culture and 
ways of working to place the consumer 
at the centre of our business; delivering a 
strong and consistent performance; and 
a clear capital allocation framework.

The Board is now overseeing the 
implementation of the strategy, 
recognising its impact on our 
colleagues and ensuring progress 
is rapid to minimise the uncertainty 
they may be feeling.

Stakeholders considered

Board succession including Chief 
Financial Officer and 
Non-Executive Director 
recruitment and on-boarding.
Following the departure of Alison Cooper 
and Karen Witts in our previous financial 
year, the Board was mindful that it 
did not meet either gender or ethnic 
diversity expectations and acknowledged 
the feedback it received at the time of 
the AGM in February 2021. Taking this 
feedback into account, during the year 
the Board appointed Alan Johnson 
and Lukas Paravicini and is pleased 
that Ngozi Edozien and Diane de 
Saint Victor will join the Board as 
Non-Executive Directors, with effect 
from 15 November 2021.

Delivery against our 
sustainability agenda.
To ensure our ESG strategy is aligned to 
the new commercial strategy and given 
the huge impact COVID-19 has had on 
both the external environment and on 
areas of our business, the new leadership 
team agree it is an opportune time to 
review the current ESG strategy. Building 
upon the strategic work on purpose and 
vision, more emphasis is required on 
resilience and sustainability based upon 
ESG risks for now and in the future to 
ensure stakeholder expectations are met 
and exceeded.

To underscore this increased emphasis 
and ensure the alignment of ESG 
priorities to the business strategy, we 
have strengthened our ESG team with 
the hiring of Tony Dunnage as Head of 
ESG. Tony brings more than 30 years’ 
experience in Unilever, directing end- 
to-end supply chain and manufacturing 
sustainability for 250-plus factories and 
will report directly to the ELT.

s. 172 factors

a

b

c

d

e

a

b

d

e

S. 172 FACTORS

a

b

c

d

e

The likely consequences 
of any decision in the 
long term

The interests of the 
Company’s employees

The need to foster 
business relationships 
with suppliers, 
customers and others

The impact of the 
Company’s operations 
on the community and 
the environment

The desirability of the 
Company maintaining  
a reputation for  
high standards of 
business conduct

W W W . I M P E R I A L B R A N D S P L C . C O M

101
101

BOARD ENGAGEMENT IN ACTION

As we began to implement our 
new strategy, Thérèse continued 
her engagement with investors to 
hear their feedback on the changes 
we have made and to continue 
the dialogue with them she started 
in the prior year. Topics discussed 
included the actions taken to 
improve performance, progress 
with Executive and Non-Executive 
recruitment and capital allocation 
considerations. The Board also 
receives an investor relations report 
at every Board meeting, which sets 
out the latest shareholder views, share 
register movements and recent market 
developments. In addition, detailed 
feedback from investors is collected 
after each investor event and 
roadshow, which is shared with 
and discussed by the Board so it has a 
good understanding of investor views.

ENGAGEMENT WITH 
INVESTORS

We value the support and engagement 
of our shareholder community and 
understand the importance of this 
to the future success of the business. 
Our aim is to provide balanced, clear 
and transparent communications 
enabling investors to understand how 
we see our prospects and the market 
environments in which we operate.

In the year, our programme of 
shareholder engagement ensured the 
Board was fully aware of shareholder 
concerns. This programme included 
Thérèse Esperdy regularly meeting 
investors to hear their views directly 
and to update and consult with them 
on several areas. We changed our 
emphasis this year to give investors 
the opportunity to meet our new CEO, 
Stefan Bomhard, and to understand 
the new strategy. The results roadshow 
following our 2020 annual results 
enabled Stefan to provide investors 
with his first impressions of the 
business and update them on his 
approach and progress on the 
strategic review.

Once the strategic review was 
concluded, we held a virtual Capital 
Markets Day in January 2021 to outline 
the new strategy and to set future 
expectations for the business. This 
event was attended by c.450 investors 
and sell-side analysts and was 
followed up by an investor roadshow 
to engage with investors on what the 
new strategy entails and how it will 
be implemented. Subsequently, we 
reported our interim results, the first 
results under the new strategy, and 
again, conducted a virtual investor 
roadshow with our major shareholders.

Our AGM provides an opportunity for 
the Board to meet with shareholders, 
particularly our retail investors. In 
addition, we maintain a programme 
of active dialogue with our key 
financial stakeholders, including 
institutional shareholders, potential 
investors, holders of our bonds, rating 
agencies and sell-side research 
analysts. We encourage an open, 
two-way engagement with investors 
and other stakeholders through 
our programme of investor 
relations activities.

A full programme of international 
engagement is undertaken each year 
by our investor relations team, who are 
regularly accompanied by one or more 
of the Executive Directors. Although 
the COVID-19 pandemic continued to 
curtail our ability to hold meetings in 
person, meetings were successfully 
enabled through video and telephone 
conferencing. While some virtual 
meetings will persist, going forward 
we anticipate a number of meetings 
and events will return to being held in 
person. Over the course of the year, our 
teams held around 600 meetings with 
investors and research analysts.

As well as our results presentations, 
senior management presented 
at various industry conferences, 
including the Consumer Analyst Group 
of New York (CAGNY) Conference in 
February 2021 and investment bank 
sponsored conferences, including 
those held by Credit Suisse in March 
and Deutsche Bank in June. In addition, 
the investor relations team attended 
the Barclays conference in September. 
All conferences were held virtually.

Read more on how the Board is considering wider stakeholders 
in key decisions in our S172 statement on pages 42 to 44

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These sessions included our 
Chair Thérèse meeting one of  
our brand managers based in the US  
to talk about their role and how the 
COVID-19 pandemic has influenced  
our marketing strategy. A transcript  
of the sessions is widely shared with 
colleagues via our intranet. These 
sessions provide our Directors with  
the opportunity to enhance their 
understanding of various aspects  
of the business and to bring this 
understanding to the Board.

The Board was engaged with the 
formulation of the Company’s Purpose, 
Vision and Behaviours. This included 
individual conversations with Board 
members, as well as discussions as 
a full Board. These discussions were 
informed by background information 

and presentations on the listening 
exercises undertaken by the business 
which helped to understand the 
culture of the organisation further by 
identifying those areas that need to be 
addressed and those that can be built 
upon in order to realise the cultural 
change elements of the transformation 
journey (see page 48 on Developing 
and Embedding New Behaviours, 
as well as Focusing on Diversity 
and Inclusion, which is another area 
where the Board has been engaged).

The activities we are undertaking 
to enhance skills and capabilities 
to embed new behaviours and a 
performance-based culture, are 
summarised on page 49 . The Board 
will continue to monitor progress.

ENGAGEMENT WITH 
COLLEAGUES

Despite the challenges of the COVID-19 
pandemic, we have continued our 
workforce engagement activities. 
For example, during the year, we 
introduced “Meet the Board” forums 
in which a number of employee 
representatives, from a diverse 
range of areas of the business and 
locations, met virtually with our NEDs.

These forums provided the 
opportunity for two-way dialogue 
around key themes such as NGP 
strategy, diversity and inclusion, 
broader ESG issues and culture. 
The forums also included 
discussion in respect of the work 
of the Remuneration Committee, 
executive remuneration and 
the changes to our Long-Term 
Incentive Plan.

Feedback from colleagues  
attending these forums has been 
overwhelmingly positive, with 
colleagues appreciating the open 
and honest approach and finding such 
forums both informative and helpful in 
connecting with the strategic direction 
of the Group.

Insights gained from these 
sessions have given the Board a 
better understanding of colleague 
sentiment on a broad range of issues, 
helping it to better consider colleagues 
when making decisions.

We also introduced a series of  
”Connections” sessions, which bring 
together colleagues from across our 
business to learn about their roles and 
responsibilities, who they are and what 
they do.

Senior Independent Non-Executive Director Sue Clark speaking at a ‘Meet the Board’ event.

W W W . I M P E R I A L B R A N D S P L C . C O M

103
103

GOVERNANCE DIVISION OF RESPONSIBILITIES

THE BOARD AND ITS COMMITTEES

The Board is responsible for 
the governance of the Company, 
undertaking its duties within a 
framework of clear authorities 
and governance structures, with 
effective controls that enable risk to 
be assessed and managed effectively.

The Board sets the tone for 
the Group from the top and 
delegates responsibilities for 
specific tasks to its Committees. 
Each of these Committees has 
specific written terms of reference 
issued by the Board, adopted 
by the relevant Committee and 
published on our website at www.
imperialbrandsplc.com/about-us/
governance. All Committee Chairs 
report on the proceedings of their 

Committee at the next meeting of the 
Board and make recommendations to 
the Board where appropriate. In addition, 
minutes of Committee meetings are 
circulated to all Board members.

To ensure Directors are kept up to date 
on developing issues and to enhance 
the overall effectiveness of the Board 
and its Committees, the Board Chair 
and Committee Chairs communicate 
regularly with the Chief Executive 
Officer (CEO) and Chief Financial 
Officer (CFO). Where appropriate the 
Board convenes virtually outside of 
scheduled meetings to consider time 
sensitive matters.

A summary of key elements of the 
roles of the Board Directors and 
Company Secretary is set out below.

Supported by its Committees the Board 
provides leadership and direction to 
the Group. The Directors have a key 
role in developing our strategy and 
overseeing its implementation within 
our strong governance framework and 
in a manner that is most likely to 
promote the Group’s success for the 
benefit of shareholders, having regard 
to the interests of other stakeholders.

As part of the governance framework 
the Board has adopted a schedule 
of matters on which it must make 
the final decision. These include 
approving the Group’s strategy, 
business plans, dividend, major 
financial announcements and 
acquisitions or disposals exceeding 
defined thresholds.

Chair
Leads our Board 
and creates an 
environment that 
ensures there 
are strong links 
between the Board, 
management and 
stakeholders.

Chief Executive 
Officer
With the CFO, 
has day-to-day 
management 
responsibility 
for the Group and 
for devising and 
implementing the 
Group’s strategy.

Chief Financial 
Officer
Supports the CEO 
in devising and 
implementing 
our strategy and 
overseeing the 
finances, operation 
and development of 
the Group.

Senior Independent 
Director
Assists the Chair with 
effective shareholder 
communications including 
if investors have any issues 
which have not been resolved 
through the normal channels. 
Is available to our Directors 
should they have any 
concerns not appropriate 
to raise with the Chair.

Non-Executive 
Directors
Evaluate information 
provided and challenge 
constructively management’s 
viewpoints, assumptions and 
performance. They bring a 
diverse range of business 
and financial skills and 
experience that complement 
and supplement those of our 
Executive Directors.

PRINCIPAL BOARD COMMITTEES:

Audit Committee

Assists the Board in fulfilling 
its corporate governance 
responsibilities. This includes 
oversight of the Group’s external 
audit, internal control systems, risk 
management framework and process 
and the Internal Audit department. 
The Committee’s responsibilities also 
include ensuring the integrity of the 
Group’s financial statements and 
related announcements.

Executive Leadership Team

Succession and Nominations 
Committee

Reviews and evaluates the composition 
and succession plans of the Board and its 
Committees, to maintain an appropriate 
balance of skills, knowledge, experience 
and diversity. Retains oversight of the 
development plans for ELT members 
together with the Company’s wider 
organisational structure and talent 
management processes.

Remuneration Committee

Sets and implements our 
Remuneration Policy aimed at 
aligning the interests of Executive 
Directors and senior management 
with those of our stakeholders, 
ensuring our ability to attract and 
retain high performing executives 
whilst incentivising the delivery of 
our strategic objectives and sustained 
returns for investors. 

As detailed above, the ELT oversees operational execution and delivery of our strategic and financial plans.

OTHER NON-BOARD COMMITTEE:

ESG Steering Committee

During the year the ESG Steering Committee was chaired 
by Board Chair Thérèse Esperdy, with a remit to oversee 
the management of our priority ESG responsibilities and 
to ensure the successful delivery of our sustainability 
strategy. The Committee membership included senior 
managers from our sustainability team, leaf sustainability, 
procurement, legal, HR, manufacturing and supply chain, 
finance, science and corporate affairs.

Two meetings were held during the year, focused on 
ensuring the business is prepared for the Task Force on 
Climate-related Financial Disclosures (TCFD) requirements 
which will be mandatory for Imperial to report on in 2022. 
In relation to this the Committee discussed the need to 
update the previous climate risk and opportunities scenario 
analysis conducted in 2018. As outlined on page 51 the ESG 
Steering Committee will be reconstituted in the coming 
financial year to be chaired by the CEO.

www.imperialbrandsplc.com.

See pages 50 to 63 for details of our ESG work

104

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SKILLS MATRIX

Non-Executive Directors

Executive Directors

Thérèse 
Esperdy 
(Chair)

Sue Clark 
(SID)

Alan 
Johnson

Robert  
(Bob) 
Kunze-
Concewitz

Simon 
Langelier

Steven 
Stanbrook

Jon 
Stanton

Ngozi 
Edozien1

Diane 
de Saint 
Victor1

Stefan 
Bomhard 
(CEO)

Lukas 
Paravicini 
(CFO)

NR

NAR

NA

R N

NA

R N

W

NAR

Other current NED  
or executive roles

FTSE 100/NYSE 
experience

UK corporate 
governance background

Financial  
qualification

FMCG sector  
experience

Marketing  
& digital

Product  
development

Strategy

International  
operations

Change management  
/ HR

Government and 
Regulatory Affairs

✓

✓

✓

✓

✓

✓

1.  Joining the Board 15 November 2021.

✓

✓

✓

✓

✓

✓

✓

✓

✓

✓

✓

✓

✓

✓

✓

✓

✓

✓

✓

✓

✓

✓

✓

✓

✓

✓

✓

✓

✓

✓

✓

✓

✓

✓

✓

✓

✓

✓

✓

✓

✓

✓

✓

✓

✓

✓

✓

✓

✓

✓

✓

✓

✓

✓

✓

✓

✓

✓

✓

✓

✓

✓

✓

✓

✓

✓

✓

✓

✓

✓

A Audit Committee

N Succession and Nominations Committee

R

Remuneration Committee

Committee Chair

W Workforce Engagement Director

NEW SKILLS ON THE BOARD

JOINING THE BOARD  
15 NOVEMBER 2021

LUKAS PARAVICINI
Lukas joined the Board 
on 1 May 2021 and 
became Chief Financial 
Officer on 19 May 2021 
and brings significant 
financial experience most 
recently at agricultural 
commodities and 
brokerage group ED&F 
Man Holdings where 
he was also CFO.

In addition to his 
impeccable finance 
credentials Lukas brings 
considerable operational 
experience as well as 
expertise in driving 
transformational change 
in large international 
organisations. The Board 
sees these qualities as 
being invaluable to the 
Group as it implements 
its new strategy.

BOB KUNZE-
CONCEWITZ
Bob joined the Board on 
1 November 2020 and 
brings to the Board a 
wealth of international 
business experience 
particularly in 
marketing, having 
held a number of 
senior roles at leading 
FMCG companies. 
Bob is currently Chief 
Executive Officer of 
Campari Group and 
a former Global Prestige 
Products Corporate 
Marketing Director 
at Procter & Gamble.

ALAN JOHNSON
Alan joined the Board on 
1 January 2021 and brings 
to the Board a strong 
financial background, 
having held a number of 
senior finance positions 
at Unilever and food 
retailer Jerónimo 
Martins, SGPS, SA. Alan 
is currently President 
and Chair of the Board 
of the International 
Federation of 
Accountants and a 
member of the Board 
and Chair of the Audit 
Committee of the 
International Valuation 
Standards Council. Alan 
is also a Non-Executive 
Director of William Grant 
& Sons Ltd.

NGOZI EDOZIEN
Ngozi joins the Board on 
15 November 2021 and 
brings over 30 years’ 
experience in general 
management, finance, 
consultancy, business 
development and 
transformation gained at 
multinational companies, 
including in consumer 
goods, in Europe, USA 
and Africa. Ngozi is a 
Non-Executive Director of 
Guinness Nigeria, a listed 
subsidiary of Diageo, 
Stanbic IBTC Holdings 
PLC and Barloworld Ltd. 
She is also Founder and 
Managing Director of 
Invivo Partners Limited.

DIANE DE SAINT 
VICTOR
Diane also joins the 
Board on 15 November 
2021 and brings strong 
legal, regulatory and ESG 
experience, having held 
a number of General 
Counsel, Company 
Secretary and other key 
roles in an international 
career spanning more 
than 30 years. Diane 
has experience 
of transforming 
organisations in sectors 
undergoing change, most 
notably at ABB where 
she was an Executive 
Committee member. 
Diane is a Non-Executive 
Director at Transocean 
Ltd and Natixis S.A 
and was previously a 
Non-Executive Director 
at Barclays plc.

W W W . I M P E R I A L B R A N D S P L C . C O M

105
105

GOVERNANCE DIVISION OF RESPONSIBILITIES – CONTINUED

BOARD STATEMENTS

SECTION 172 OF THE 
COMPANIES ACT 2006

The Board seeks to consider 
the interests of all relevant 
stakeholders when making 
decisions. The formal statement 
is disclosed on pages 42 to 44 and 
throughout this Annual Report we 
have included information on how 
your Board operates and considers 
the interests of stakeholders when 
making its decisions.

VIABILITY STATEMENT

GOING CONCERN BASIS

On the basis of a robust assessment 
of the principal risks facing the 
Group, and on the assumption that 
they are managed or mitigated in the 
ways disclosed on pages 92 and 93, 
the Board’s review of the business 
plan and other matters considered 
and reviewed during the year, 
and the results of the sensitivity 
analysis undertaken, the Board has 
a reasonable expectation that the 
Company will be able to continue in 
operation and meet its liabilities as 
they fall due over the period to 
September 2024.

Having assessed the principal 
risks facing the Group, including the 
current and forecast future impacts 
of the ongoing COVID-19 pandemic, 
the Board is of the opinion that 
the Group as a whole and Imperial 
Brands PLC have adequate resources 
to meet operational needs from 
the date of this Report through 
to March 2023 and, therefore, 
concludes that it is appropriate to 
prepare the financial statements 
on a going concern basis.

Read more on  
pages 42 and 44

Read more on  
pages 92 and 93

Read more on  
page 92 

PRINCIPAL RISKS AND 
UNCERTAINTIES

FAIR, BALANCED AND 
UNDERSTANDABLE

MODERN SLAVERY 
STATEMENT

The processes and related reporting, 
described in the Principal Risks and 
Uncertainties section on pages 80 
to 93, enables the Audit Committee 
to review and monitor the 
effectiveness of our risk 
management and internal 
control systems and confirm 
their effectiveness to the 
Board in accordance with the 
recommendations of the Code.

The Directors confirm that they 
consider, taken as a whole, this 
Annual Report and Financial 
Statements are fair, balanced 
and understandable and provide 
the information necessary 
for shareholders to assess 
the Company’s position and 
performance, business model 
and strategy.

As an international business, we 
recognise the importance, influence 
and duty we have in promoting 
respect for human rights across 
our business and supply chains. We 
prepare an annual Modern Slavery 
statement which is available on 
our website. Our e-learning module, 
which provides a global overview 
of human rights abuse of modern 
slavery and explains how employees 
can raise concerns, is now available 
in 15 languages and rolled out to 
employees. This year, the course 
was also delivered in person to 450 
people who do not have access to 
online learning in Madagascar and 
Laos, including farmers.

Read more on  
pages 80 and 93

Read more on  
page 116

Read more on  
page 53

www.imperialbrandsplc.com.

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SPEAKING UP

DIVERSITY POLICY

This year we launched our new 
Speaking Up platform, which is 
available both to our employees 
and to other stakeholders, including 
suppliers and farmers. The new 
platform offers a wide range of 
reporting routes and supports 
anonymous reporting and feedback.

Our supporting Speaking Up policy 
was also updated to align with the 
new process, with the policy being 
made available both internally and 
on our website.

Internal processes, including 
procurement and human resources, 
have been aligned to the new 
Speaking Up process.

During the year we also took 
steps to enhance our Speaking Up 
investigations process.

We have commenced a programme 
to improve communication and 
awareness of Speaking Up, with an 
emphasis on farming communities.

The Group’s Audit Committee is 
routinely provided with updates 
on our Speaking Up incidents and 
the operation of our Speaking Up 
process, which was relaunched on 
1 November 2020. If incidents are 
material they are also reported to 
the Board. Steven Stanbrook, our 
Workforce Engagement Director, 
has taken a close interest in the 
ongoing improvements to our 
Speaking Up process.

As a global business, diversity is an 
integral part of how we do business. 
As set out in our strategy review on 
pages 48 and 57, the Board recognises 
the value of gender diversity to the 
Group and is committed to increasing 
the representation of females within 
senior management roles to 
33 per cent by 2023.

At Board level, women, including 
our Chair and Senior Independent 
Director, represented 22 per cent of 
our Directors as at 30 September 2021. 
This will increase to 36 per cent on 
15 November 2021 when, as previously 
announced, we welcome Ngozi Edozien 
and Diane de Saint Victor to the Board. 
Searches for Board candidates and 
any subsequent appointments are 
primarily driven by merit and the 
strategic needs of the organisation, 
whilst looking to ensure we have 
the appropriate balance of skills, 
diversity of experience, demographics, 
professional and geographic and, 
mindful of the Parker Review, 
ethnic backgrounds on our Board. 
Following the appointment of Ngozi, 
in November 2021, 17 per cent of 
the Board will be from an ethnic 
minority background.

In the wider Imperial organisation 
and particularly senior management, 
we are committed to ensuring that 
all employees have an equal chance 
of developing their careers within 
the Group.

We are making significant changes 
to how we approach diversity and 
inclusion and creating initiatives 
to raise awareness of processes and 
behaviours within the business that 
could exclude women and other 
marginalised groups.

We have run a global Inclusion 
Diagnostic hearing from almost 
10,000 colleagues and, as a 
result, have initiated a leadership 
development programme for our 

senior leaders to educate them around 
what inclusion is and the role they 
play in ensuring all our colleagues 
feel able to bring their best selves 
to work every day. Additionally, we 
have established four global Employee 
Resource Groups (ERGs) to deepen our 
understanding of the experiences of 
those in non-dominant groups and 
help address the opportunities to 
improve their working lives. The ERGs 
are: Ethnicity, Disability, Gender and 
LGBTQ+. Regular global engagement 
surveys are undertaken and our global 
diagnostic survey is championed by 
the Workforce Engagement Director. 
This is in addition to our Board 
members running “Meet The Board” 
sessions with colleagues from across 
the business to truly understand what 
is on their mind and views on how 
the business is progressing towards 
its renewed strategy.

Targeted learning programmes are 
being embedded at all levels to help 
us work towards creating an inclusive 
culture. We have rolled out Unconscious 
Bias and Microaggression e-learning 
modules as a starting point in 
our learning series of awareness 
raising interventions following the 
Inclusion Diagnostic.

We have created a new Flexible 
Working programme (WORKFLEX) for 
our UK business, to encourage a more 
diverse range of candidates into the 
business and increase flexibility in our 
ways of working.

We are reviewing our recruitment 
practices, with a view to implementing 
initiatives to drive change in our 
interview processes and practices, 
enhancing our talent pool. We have 
also enhanced practices such as 
exit interviews so we can better 
understand why employees (especially 
our female talent) want to leave, and 
put processes in place to remedy any 
issues identified.

W W W . I M P E R I A L B R A N D S P L C . C O M

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GOVERNANCE COMPOSITION, SUCCESSION AND EVALUATION

SUCCESSION AND NOMINATIONS 
COMMITTEE

OVERVIEW

Role of the Committee

The Board has delegated to the 
Succession and Nominations 
Committee responsibility for reviewing 
and evaluating the composition of the 
Board and its Committees to maintain 
the appropriate balance of skills, 
knowledge, experience, independence 
and diversity. The Committee aims 
to achieve this responsibility using a 
merit-based approach within a diverse 
and inclusive culture. It leads the 
process for appointments through 
external search consultants, such 
as Heidrick and Struggles1 and Heads 
International1, looking for candidates 
that enhance the overall effectiveness 
of the Board and demonstrate 
independence of mind and integrity. 
Succession plans for the Chair, 
Non-Executive Directors (NEDs), 
Executive Directors and the Group’s 
senior management, in particular 
the ELT, are kept under review.

The Succession and Nominations 
Committee also oversees the 
development of a diverse and 
inclusive pipeline for succession 
for ELT members together with the 
Company’s wider organisational 
structure and talent management 
processes. This allows the Committee 
to ensure the Company is developing 
the right capabilities and has 
appropriate succession plans in place 
for sustainable delivery of our strategy. 
During the year we strengthened 
our ELT with the promotion of Kim 
Reed and the appointment of Andy 
Dasgupta, Javier Huerta and Paola 
Pocci; see pages 22 and 23.

The Succession and 
Nominations Committee’s 
terms of reference 
are available on our website  
www.imperialbrandsplc.com.

THÉRÈSE ESPERDY
CHAIR OF THE SUCCESSION AND 
NOMINATIONS COMMITTEE

Members

Other regular attendees

Thérèse Esperdy (Chair)

Chief Executive Officer

Sue Clark

Alan Johnson

Chief Financial Officer

Chief People and Culture Officer

Bob Kunze-Concewitz

Company Secretary

Simon Langelier

Steven Stanbrook

Jon Stanton

Focus in 2021

•  CFO succession.
•  Non-Executive Director succession.
•  Board diversity.
•  Ongoing executive and senior management 

succession planning.

•  Talent development including enhancing the ELT.
•  Further building organisational capability.

Looking ahead to 2022

•  Ongoing Non-Executive Director succession.
•  Executive and senior management succession planning.
•  Board and senior management diversity.

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We have made a number of 
Board and senior management 
appointments to enhance diversity 
and capabilities in key areas.

Election and re-election 
of Directors

All Directors are appointed following 
a rigorous selection process led by 
the Succession and Nominations 
Committee, supported by the Group 
HR function, which then makes 
recommendations to the Board. See 
below for details of the appointment 
process for our new CFO and NEDs.

In accordance with the Code and with 
the Company’s Articles of Association, 
all Directors put themselves up for 
re-election annually at the AGM; 
at our forthcoming AGM Lukas 
Paravicini, Ngozi Edozien and Diane 
de Saint Victor will be standing for the 
first time. The Board recommends the 
election or re-election of all Directors 
who are standing at our 2022 AGM. 
Read more about the skills and 
experience of our Board on 
pages 96 to 97 and 105 .

Refreshing the Board and 
its Committees

During the year the Committee has 
overseen the appointment of our 
new CFO and three Non-Executive 
Directors. We are mindful of our 
diversity obligations, including 

the Davies, Parker and Hampton-
Alexander Reviews, together with 
the continuing FTSE Women Leaders 
review and will continue to incorporate 
these into our search criteria for Board 
members and senior management. We 
are pleased that by 15 November 2021, 
36 per cent of the Board will be female 
and two of our Directors will be from 
an ethnic minority background. 
Following the announcement in 
August 2020 that Oliver Tant would 
retire, a key focus for the Committee 
was CFO succession. We initiated 
an extensive process to identify the 
best internal and external candidates. 
Heidrick and Struggles1 was selected 
to provide the Committee with advice, 
assessment and support throughout 
this process. Lukas Paravicini was 
selected as being the best fit with 
our criteria, with the skill set which 
will be invaluable to Imperial as we 
implement our new strategy.

During the year we welcomed Bob 
Kunze-Concewitz and Alan Johnson 
as Non-Executive Directors. Bob 
is a member of the Remuneration 
Committee and Alan a member of the 
Audit Committee. Bob and Alan were 
selected from a number of candidates 

identified by Heads International1 and 
Heidrick and Struggles respectively. 
The Committee recommended its 
preferred candidates to the Board, 
all members of which were fully 
supportive of the appointments.

The Board was saddened that 
Pierre-Jean Sivignon had to step 
down for unforeseen personal reasons 
and would like to thank him for his 
contribution and wish him the very 
best for the future.

Following recommendations 
from Heidrick and Struggles, on 
31 August 2021 we were pleased 
to announce that following 
recommendations from the 
Committee the Board had appointed 
Ngozi Edozien and Diane de Saint 
Victor as Directors with effect from 
15 November 2021. Ngozi will join 
the Audit Committee and Diane 
the Remuneration Committee.

THÉRÈSE ESPERDY
CHAIR OF THE SUCCESSION AND 
NOMINATIONS COMMITTEE

1.  Other than recruitment at Board and senior management level they do not have any other connection with the Company or its Directors.

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109

GOVERNANCE COMPOSITION, SUCCESSION AND EVALUATION – CONTINUED

BOARD BALANCE 

BOARD GENDER BALANCE

BOARD ETHNICITY 

TENURE OF NON-EXECUTIVE 
DIRECTORS AT 30 SEPTEMBER 2021

At 30 September 
2021

Post 15 November 
2021

Male

Female

78%

22%

64%

36%

At 30 September 
2021

Post 15 November 
2021

90%

83%

10%

17%

Ethnic 
majority
background

Ethnic 
minority 
background

28.5%

28.5%

43%

5-7 Years

3-5 Years

0-3 Years

28.5%

43%

28.5%

INDUCTION PROGRAMME FOR CFO

Following his appointment in May 2021, Lukas held virtual or physical meetings with all 10 of our cluster operations as well 
as online town hall sessions with around 675 members of our finance teams around the world.

In addition to meeting with employees, Lukas has also met with shareholders, ratings agencies, our auditors and 
remuneration advisers.

Factory and leaf supplier visits will also be scheduled as worldwide travel restrictions continue to ease. These will be held 
in tandem with our Chief Supply Chain Officer, Javier Huerta.

COMPOSITION AND ROLES

During the financial year, the Board was composed as follows:

Chair

•  Thérèse Esperdy

Chief Executive Officer

•  Stefan Bomhard

Chief Financial Officer

•  Lukas Paravicini (from 19 May 2021)
•  Oliver Tant (until 18 May 2021)

Senior Independent Director

•  Sue Clark

•  Thérèse leads the Board and creates an environment that ensures there are strong 

links between the Board, our stakeholders and management.

•  On appointment, Thérèse met the independence criteria of the Code. There have 

been no significant changes to her external commitments during the year.

•  Supported by the CFO and ELT, Stefan has day-to-day management responsibility 

for the Group, and the development of its strategy.

•  Stefan and the CFO actively promote the Group’s high standards of conduct and 
behaviour, which underpin our reputation and support our renewed strategy.

•  Lukas supports Stefan in developing our strategy and overseeing the operations 
and development of the entire Group, in addition to specific responsibility for the 
Group’s Finance function.

•  Sue is responsible for assisting the Chair with effective shareholder communication 
and is available to shareholders should they have any concerns which have not 
been resolved through the normal channels or if these channels are not appropriate.
•  She is available should our NEDs have any concerns which are not appropriate to 
raise with the Chair or which have not been satisfactorily resolved by the Chair.

•  Sue also acts as a sounding board for the Chair and carries out the Chair’s 

performance evaluation.

Independent Non-Executive Directors

•  The NEDs evaluate information provided and challenge constructively 

management’s viewpoints, assumptions and performance. They bring to the 
Board a diverse skill set and range of business, financial and global expertise 
which complements and supplements the experience of the Executive Directors.

•  Alan Johnson (from 1 January 2021)
•  Bob Kunze-Concewitz (from 

1 November 2020)

•  Simon Langelier
•  Pierre-Jean Sivignon (from 

1 July 2020 until 4 June 2021)

•  Steven Stanbrook
•  Jon Stanton
•  Ngozi Edozien and Diane de 

Saint Victor will join the Board 
on 15 November 2021.

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GOVERNANCE AUDIT AND INTERNAL CONTROL 

AUDIT COMMITTEE

Members1

Jon Stanton (Chair)2

Sue Clark

Alan Johnson

Simon Langelier

Other regular attendees

Board Chair

Chief Financial Officer

Company Secretary

Deputy Chief Financial Officer

Group Financial Controller

Director of Assurance  
and Risk3

Director of Tax

Deputy Company Secretary

Representatives from EY, our 
external auditors3

JON STANTON
CHAIR OF THE AUDIT COMMITTEE 

Focus in 2021

•  Oversight and strengthening of internal control and assurance during the COVID-19 pandemic and a period of 

significant change for the Group.

•  Supporting the Board in its evaluation of risk, risk appetite and ongoing risk management.
•  Evaluating the outcome of the strategic review on critical judgements, estimates and disclosures, in particular on 

adjusted performance measures and NGP asset carrying values.

•  Review and challenge of interim and annual financial reporting, including appropriate reporting and presentation 

of the financial impacts of COVID-19.

•  Ensuring reporting and disclosures are fair, balanced and understandable throughout the period of change for the 

Group.

•  Review of tax strategy to reflect its application to both UK and international taxes and reviewing the 

reasonableness of provisions and disclosure on material uncertain tax positions.

•  Ensuring transparency of reporting around risk disclosures, adjusting items and performance value drivers.
•  Overseeing the embedding of EY as external auditor following completion of first year as auditor in FY20.

Looking ahead to 2022

•  Oversight of the continuous improvement agenda of risk management, internal control and assurance taking into 

account the outcome of the BEIS proposals.

•  Supporting the development of the finance agenda being led by our new CFO to enhance capabilities, prioritise 

controls and governance and support the broader culture change being led by our CEO.

•  Reviewing and challenging critical judgements, estimates and disclosures, including adjusted performance 

measures, particularly as they relate to the ongoing execution of our new strategy, the continuing impact of COVID 
and an uncertain macro environment.

•  Ensuring reporting and disclosures are fair, balanced and understandable throughout the period of change for the 

Group and adequately reflect developments in our ESG commitments and FRC disclosure guidelines.

•  Implementing recommendations from the review of the Board and Committee effectiveness conducted in FY21 as 

they relate to the performance of the Audit Committee.

•  Oversight of the external auditors and implementation of ongoing enhancements to derive value from the external 

audit whilst also enhancing audit quality.

1.  All members are independent Non-Executive Directors.
2.  Jon Stanton meets the Code’s requirement of having recent and relevant financial experience. The Audit Committee and Board are satisfied that he, and the 

Audit Committee as a whole, have the appropriate competence relevant to the sector in which the Company operates.

3.  At each meeting, both the Director of Assurance and Risk and EY have the opportunity to meet with the Audit Committee without management present.

Other Directors are invited to attend each meeting.

W W W . I M P E R I A L B R A N D S P L C . C O M

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111

Both external and internal auditors 
continue to present feedback on 
key financial controls and risks and 
provide objective and appropriate 
challenge to management in 
addressing these areas. Both auditors 
took advantage of regular private 
meetings with myself and the full 
Audit Committee throughout the year. 
These processes continue to enable 
the Audit Committee to report to 
the Board on how it discharged 
its responsibilities and to make 
recommendations to the Board, 
all of which were accepted.

The following pages provide an 
insight into the range of activities and 
deliberations of the Audit Committee 
during the financial year supported 
by a fuller list of all key matters 
considered by the Audit Committee 
set out on pages 113 to 116.

FINANCIAL EXPERT ON THE 
AUDIT COMMITTEE

For the purposes of the Code, the Board 
has designated me as the financial expert 
on the Audit Committee, in view of my 
being a Chartered Accountant and my 
previous experience as Chief Financial 
Officer at Weir Group PLC between 
2010 and 2016.

JON STANTON
CHAIR OF THE AUDIT COMMITTEE

GOVERNANCE AUDIT AND INTERNAL CONTROL – CONTINUED

DEAR SHAREHOLDER

I am pleased to present the report to 
shareholders of the Audit Committee 
for the year ended 30 September 2021, 
which sets out how it has discharged 
its duties in accordance with the Code 
and details the key matters considered 
and findings during the year. The 
Committee has exercised the authority 
delegated to it by the Board to provide 
assurance for the integrity of financial 
statements, to oversee the Group’s 
external and internal audit and to 
review the Group’s internal control 
and compliance frameworks.

The year has been another of 
significant change at Imperial Brands 
PLC. In 2021, against a backdrop of 
the COVID-19 pandemic, we saw the 
smooth succession of Lukas Paravicini 
to the CFO role, initial implementation 
of the renewed strategy and the 
completion of the disposal of the 
Premium Cigar business.

As a result, the Committee has closely 
scrutinised a number of areas when 
assessing critical judgements and 
estimates made by management 
and in ensuring support for a robust 
financial close and that the financial 
statements are fair, balanced and 
understandable. These included:

•  Ongoing evaluation of the 

appropriateness of NGP tangible 
and intangible asset values in 
light of the broader strategic review 
and a reduction in estimates for 
the category.

•  The challenge and review of 
management’s judgements 
supporting the going concern 
and viability statements, including 
stress testing additional scenarios 
for material uncertainties. For 
example, a permanent reduction 
in profitability and cash flow, the 
impact of the renewed strategy 
and the possible effects of 
climate change. The unwinding 
of the previously identified risks 
associated with Brexit but the 
increased uncertainty related to 
the ongoing COVID-19 pandemic 
were also considered.

•  Reviewing the effectiveness of the 
Group’s internal control framework 
and its risk management processes 
utilised to mitigate key risk areas 
of the business. These reviews 
included receiving and reviewing 
risk management presentations 
from a number of the Group’s key 
functions including the Division 
Finance Director Europe and the 
Finance Director Manufacturing 
and Supply Chain.

•  Ongoing scrutiny and review of 

provisions for uncertain tax positions 
linked to tax audits reflecting the 
Group’s multi-jurisdictional nature 
and an evolving tax regulatory 
framework and the approval of 
the Group’s tax strategy.

As a Committee, we continue to focus 
on ensuring the Annual Report is fair, 
balanced and understandable, with 
an emphasis on transparency of 
underlying performance drivers 
and confirming that adjusting items 
are in accordance with the agreed 
framework and that disclosures are 
enhanced where necessary to help 
users understand the accounts. This 
included ensuring that an appropriate 
balance within both the Half-Year 
Report and the Annual Report of 
reported and adjusted results 
was presented.

Reviewing the effectiveness 
of EY’s first external audit of 
the Group

The transition of the external 
audit to EY completed smoothly. 
In February 2021 we reviewed EY’s 
performance, which indicated a high 
level of auditor effectiveness across 
the Group. Further details of the quality 
review process are set out on page 118. 
The role of external auditor remains 
under considerable regulatory 
scrutiny, a recent example being the 
2021 BEIS proposals for audit reform. 
As a Committee we are kept updated 
on progress and consultations such 
that these are reflected in the scope 
of our agenda. We have continued to 
review the impact of the Audit and 
Half-Year Review being conducted 
remotely due to COVID-19 to ensure 
there had been no adverse impact on 
their quality.

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MAIN OBJECTIVE

The main objective of the Audit 
Committee is to assist the Board 
in fulfilling its corporate governance 
responsibilities relating to financial 
and narrative reporting and controls. 
This includes oversight of the 
Group’s internal control systems, risk 
management process and framework, 
Speaking Up arrangements (see 
pages 61 to 62) and the internal 
and external audit processes. As 
the Group’s risk profile continues to 
evolve, the Audit Committee adjusts 
its scrutiny of relevant risk areas 
and key judgements, including 
going concern, viability, working 
capital valuations and the valuation 
of intangible assets. This oversight 
also involves ensuring the integrity of 
the Group’s financial statements and 
related announcements. During the 
year the Audit Committee achieved 
this by:

KEY MATTERS CONSIDERED

•  maintaining appropriate oversight 
over the work and effectiveness 
of the Internal Audit department, 
including confirming it is 
appropriately resourced, reviewing 
its audit findings and monitoring 
management’s responses;

•  monitoring and evaluating the 
effectiveness of Imperial’s risk 
management and internal control 
systems, including obtaining 
assurance that controls are 
operating effectively and are 
evidenced as such through, 
for example, the internal self-
certification exercise and 
subsequent internal audit testing;

•  scrutinising the independence, 

approach, objectivity, effectiveness, 
compliance and remuneration of 
the external auditor;

•  assessing the going concern 

status and medium-term viability 
of the Group;

•  assisting the Board in confirming 

that, taken as a whole, the 
Annual Report is fair, balanced 
and understandable, and provides 
the information necessary for 
shareholders to assess the 
Company’s performance, 
business model and strategy 
(see page 116); and

•  reviewing and challenging the 

critical management judgements 
and estimates which underpin the 
financial statements, drawing on 
the views of the external auditor in 
making an informed assessment, 
particularly in relation to each 
of the key matters detailed on 
pages 113 to 116.

The Audit Committee’s 
terms of reference are 
available on our website  
www.imperialbrandsplc.com.

The Audit Committee considered the appropriateness of the following areas of significant judgement, complexity or estimation 
in connection with the financial statements, as set out below:

Focus area
Use of adjusted 
measures

Why this area is significant

How we as an Audit Committee addressed this area

Non-GAAP or adjusted 
measures provide an 
appropriate and useful 
assessment of business 
performance and reflect 
the way the business is 
managed. They are also 
used in determining 
annual and long-
term incentives for 
remuneration, and 
are widely used by our 
investors. There is a risk 
that their inappropriate 
use could distort 
the performance 
of the business.

As reported last year, the Board made a commitment to revisit the 
continued treatment of restructuring as an adjusting item once the 
COP II programme finished on its anticipated date in 2020. Against 
a backdrop of the COVID-19 pandemic this impacted the ability of the 
Group to conclude its 2020 COP II programme as planned.

In January 2021 an announcement was made relating to a Group 
strategic review which initiated a further restructuring programme. 
The Audit Committee considered and accepted management’s 
recommendation that restructuring costs associated with this strategic 
review will continue to be incurred by the Group post FY21 and are 
expected to conclude in FY23.

The Audit Committee reviewed these events alongside the continued 
guidance from ESMA and previous correspondence with the FRC 
regarding the treatment of restructuring and agreed that it was 
appropriate that the implementation of the renewed strategy be treated 
as a major project restructuring and as an adjusting item until the end 
of FY22. It also agreed that the Group’s Adjusted Performance Measures 
framework, used for presenting and disclosing the Group results for 
FY20, should remain unchanged for FY21 and should continue to apply 
during FY22, noting that in FY22 only charges relating to the Group 
strategic review would be eligible for restructuring treatment as an 
adjusting item.

The Audit Committee has reviewed the use of alternative 
performance measures (APMs) in the year including the policies in 
relation to determining APMs and seeking to understand the nature 
and amount of all adjusting items. Furthermore, for the year ahead, 
the Audit Committee will review and approve any changes to APM’s 
proposed by management versus those used currently.

W W W . I M P E R I A L B R A N D S P L C . C O M

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113

GOVERNANCE AUDIT AND INTERNAL CONTROL – CONTINUED

Focus area
NGP intangible 
asset carrying 
values

NGP inventory 
provisioning

The sale of the 
Premium Cigar 
Division

Why this area is significant

How we as an Audit Committee addressed this area

The Group capitalises 
certain costs in relation 
to intellectual property 
created in support of NGP 
technology advancements. 
The ability to continue 
to hold these balances 
as assets is dependent 
on continued plans 
for the technology 
to be commercialised 
and deliver sufficient 
cash flows to cover 
carrying value.

There has been a 
risk that the carrying 
value of NGP inventory 
was overstated as 
the category evolved 
and applicable, 
relevant regulatory 
frameworks changed.

The sale of the Premium 
Cigar Division completed 
on 29 October 2020. 
This was a significant 
transaction for the 
Group with a high 
degree of complexity 
from a financial  
reporting perspective.

Following the strategic review, an impairment review of NGP intangible 
assets was conducted on a project-by-project basis to assess the likely 
commercialisation of the intellectual property within each project and 
the anticipated cash flows associated with those assets as a basis for 
assessing the appropriateness of carrying values.

A further review of the remaining NGP intangible assets was conducted 
following the arrival of the new Chief Consumer Officer and Chief 
Financial Officer.

The Audit Committee has considered these reviews and a detailed 
list of NGP intellectual property held by the Group and has assessed 
management’s judgement as to whether these asset valuations remain 
reasonable. The Audit Committee has also reviewed and agreed those 
assets impaired or deemed at risk of impairment. The Audit Committee 
has received feedback from the external auditor as to the level 
of rigour and robustness of management’s view and the level of 
impairment required.

The Audit Committee reviewed management’s revised judgements 
on inventory valuations reflecting the transitional phase of the NGP 
category post the strategic review.

These judgements included additional write-down of slow moving 
devices and e-vape pods due to a change in shelf-life guidance, 
withdrawal from certain markets and cancelled launches in 
other markets.

The Audit Committee considered details of the strategic review, 
management’s provisioning calculations and the opinion of the 
external auditor in forming its view that the level of provisioning 
for NGP inventory is sufficient.

The ongoing disposal of the Premium Cigar Division led to the continued 
reclassification of certain assets of the business under the categories 
“current assets / current liabilities held for disposal” which were 
previously disclosed in the Group’s 2020 financial statements. The 
completion of the disposal resulted in an impairment of goodwill and 
intangibles in relation to the Premium Cigar Division, with the net assets 
being written down to the amount of the expected sales proceeds.

On completion of the disposal a reversal of foreign exchange movements 
was taken through reserves from the time the original acquisition of 
the Premium Cigar Division took place, recognising those historic 
gains within the profit and loss account.

The Audit Committee has reviewed the profit recorded on completion of 
the disposal, including the amount of foreign exchange gains recycled 
from reserves, and is satisfied that any associated judgements are 
reasonable and accurately reflected in the accounts, a position supported 
by the external auditor.

In addition, the Committee reviewed the mechanism for sale proceeds 
being received which included elements of deferred consideration and 
was satisfied that these were fully recoverable given a review of both 
the short-term tenure and the level of security attached to it. Any 
deferred consideration amounts were disclosed as such in the 2021 
financial statements.

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Why this area is significant

How we as an Audit Committee addressed this area

Focus area
Goodwill and 
intangible asset 
impairment 
reviews

See note 12 to 
the financial 
statements 
for further 
information. 

Taxation

See notes 8 and 23 
to the financial 
statements 
for further 
information.

Goodwill and intangible assets form a 
major part of the Group’s balance sheet 
and their current valuations must be 
supported by future prospects. 

The Group is subject to taxation in a 
number of international jurisdictions, 
requiring significant management 
judgement in relation to effective 
tax rates, tax compliance and the 
reasonableness of tax provisions 
which could materially affect the 
Group’s reported results.

The Group is subject to periodic 
challenges by local tax authorities 
on a range of matters and there are 
uncertain tax positions in relation to 
three principal matters: transfer pricing 
audits in Germany, France and the UK; 
a French Tax Authority challenge in 
respect of an intra-Group disposal; 
and the EU Commission’s challenge 
of the UK Controlled Foreign Company 
(CFC) regime. 

Litigation 
matters and 
competition 
investigations

The Group is exposed to litigation 
matters arising from claimants seeking 
remedies from the Company or its 
subsidiary companies. A small number of 
claims alleging smoking-related health 
effects remain, as well as NGP-related 
product litigation in the US only. One 
claim arising from specific US legislation 
(Helms-Burton) is ongoing, one element 
of the US State Settlement agreements 
remains unresolved, and the Group faces 
one ESG-related claim, see contingent 
liabilities pages 212 to 217. The Group is 
in the process of appealing two Decisions 
by national Competition Authorities in 
the EU and is responding to an ongoing 
process in another EU jurisdiction. 

The Audit Committee has reviewed cash forecasts for the 
Cash Generating Unit Groupings (CGUGs) that are used to 
support the Group’s goodwill and intangible assets balances. 
Within this review the potential impacts of climate change 
were considered. Following these reviews it was concluded 
that there is significant headroom from the discounted cash 
flows for each CGUG above the valuation of the goodwill 
allocated to it.

The Audit Committee also considered detailed reporting 
from, and held discussions with, the external auditor. The 
Audit Committee concluded that there was no requirement 
to impair goodwill and intangibles outside of those NGP 
assets previously identified, and that the disclosure of 
sensitivities was appropriate and on this basis approved 
the note disclosure in the financial statements.

The Audit Committee received a detailed update from 
management at each Committee meeting on the status of 
ongoing enquiries and tax audits with local authorities; the 
Group’s effective tax rate for the current year; and the level 
of provision for known and potential liabilities including 
the third party counsel received in developing estimates. In 
addition, the Audit Committee discussed material positions 
with the external auditor in support of developing an 
independent perspective on the positions presented.

The Committee continued to receive specific progress 
reports on UK CFC, French tax litigation and the status of 
the transfer pricing audits and in light of these considered 
the reasonableness of provisions and reporting disclosures.

The Committee continued to consider the appropriateness 
of items treated as adjusting and concluded that the items 
satisfied adjusting item criteria on the basis of materiality 
and nature.

The Audit Committee reviewed the status of each material 
tax judgement, including a range of possible outcomes, 
noted that independent third-party support had been 
obtained for each judgement and agreed that the level 
of tax provisions and disclosures was appropriate.

UK tax law requires the Group to re-publish its annual Tax 
Strategy in relation to UK tax on its website. In May 2021 the 
Tax Strategy was updated to reflect the strategy applying to 
both UK and international taxes. The Committee reviewed 
the Group’s Tax Strategy, noting there were no significant 
changes to the content apart from the above mentioned 
broadening of scope.

The Audit Committee considered reports from the Group’s 
external lawyers which confirmed that the Group continues 
to have meritorious defences to a number of actual 
and threatened legal proceedings. The Audit Committee 
concluded that risks in respect of the material litigation 
matters listed above and otherwise covered in this report, 
along with any competition authority proceedings, were 
appropriately disclosed or provided for in the Group’s Annual 
Report and Accounts. 

W W W . I M P E R I A L B R A N D S P L C . C O M

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GOVERNANCE AUDIT AND INTERNAL CONTROL – CONTINUED

Focus area
Going concern 
and viability 
statement 

Revenue 
recognition

Fair, balanced and 
understandable 

Why this area is significant

How we as an Audit Committee addressed this area

The COVID-19 pandemic 
continued to have a 
material impact on 
the global economy.

In the context of 
this global economic 
uncertainty, and the 
Group’s revised strategy, 
the Directors are required 
to consider whether it is 
appropriate to prepare the 
financial statements on a 
going concern basis and 
explain how they have 
assessed the prospects 
of the Company over a 
longer period.

There is a risk that 
revenue could be 
overstated through the 
inclusion of sales which 
are not in compliance 
with the Group’s 
revenue recognition policy. 
Additionally, the COVID-19 
pandemic continues to 
impact the credit risk 
profile of a number of 
the Group‘s customers, 
increasing the risk that 
trade debtor balances may 
be overstated through 
customer default.

The Board is required 
to state that the Group’s 
external reporting is 
fair, balanced and 
understandable. The Audit 
Committee is requested by 
the Board to provide advice 
to support the assertion.

Management performed a comprehensive series of stress tests to 
confirm that the going concern basis and viability statement remain 
appropriate. These tests are described in the going concern statement 
on page 92. The tests involved the stress testing of the resilience of the 
Group to certain changes in trading conditions that may come about as a 
result of the COVID-19 pandemic, as well as realisation of other key risks, 
including climate change.

The Audit Committee reviewed these tests on operating cash flows, 
the experiences through the first year of the pandemic, the ongoing 
resilience of demand and supply and disposal proceeds from the sale 
of the Premium Cigar business. In addition, the Committee noted the 
Group’s ability to raise euro 1 billion backed senior unsecured notes, 
offered by Imperial Brands Finance Netherlands B.V. and unconditionally 
and irrevocably guaranteed by Imperial Brands PLC.

Together, these points allowed the Audit Committee to form an opinion 
as to the ability of the Group to remain a going concern from the date of 
this Report through to 31 March 2023 and make its recommendation to 
the Board.

In addition, the Audit Committee also reviewed management’s view 
of the Group’s ability to remain viable, for the agreed three-year period, 
following the forecast realisation of a number of key risks, including the 
possible impacts of climate change, and concluded that it is appropriate 
to sign off the Group’s viability statement.

Discussions were held with management and the external auditor 
which satisfied the Audit Committee that the Group’s criteria for revenue 
recognition continued to be appropriate and that the central monitoring 
of trade weight at period ends ensured any material breaches to the 
Group’s revenue recognition policy would be both detected and reported 
to the Committee and where applicable, disclosed externally. No 
breaches were found during the year.

The Audit Committee continued to monitor the impact the COVID-19 
pandemic had on certain categories of customer, management’s 
process for monitoring credit risk and ensuring the Group could react 
and respond appropriately.

The Audit Committee is satisfied that the level of trade debt has been 
appropriately valued and that any potential bad debt has been adequately 
provided for.

The Audit Committee received a report from management summarising 
the processes that had been undertaken to ensure that the Group’s 
external reporting is fair, balanced and understandable. This included, 
but was not limited to, the following: (i) a full document review by the 
Disclosure Committee; (ii) engagement of a cross-functional group of 
internal and external subject matter experts and content owners in 
the preparation and review of materials, including the ELT, Group 
Corporate Communications, Group Finance, Internal Audit, Group Legal, 
Investor Relations and Company Secretariat; (iii) input and advice from 
appropriate external advisers, including the Company’s brokers and 
external audit challenge and scrutiny; (iv) regular research to identify 
emerging practice and guidance from relevant regulatory bodies; and 
(v) regular meetings involving the key contributors to the document, 
during which specific consideration was given to the fair, balanced and 
understandable assertion.

After consideration of the Annual Report against these criteria the 
Audit Committee recommended to the Board, which accepted the 
recommendation that, taken as a whole, the Annual Report is fair, 
balanced and understandable and provides the information necessary 
for shareholders to assess the Company’s position and performance, 
business model and strategy.

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The Audit Committee reviewed the 
effectiveness of IA primarily through 
internal surveys and KPI reporting.

The Audit Committee has reviewed the 
FY22 IA plan, including its scope and 
extent, and confirmed appropriate 
resources exist to deliver the plan.

EXTERNAL AUDIT

The Audit Committee is responsible for 
oversight of EY as the Group’s external 
auditor, agreeing its audit strategy and 
related work plan, as well as approving 
its fees. At the Committee’s February 
2021 meeting, EY set out its external 
audit plan for the year, which built 
on its experience from its first audit, 
EY’s continued focus on audit quality 
and the feedback it received 
from management, the Board and 
the Committee. EY provided the 
Committee with an overview of 
its evolving audit strategy, tailored 
to the Group, including its audit risk 
assessment, Group audit materiality 
and scope, and the key areas of its 
proposed audit approach.

The successful transition of auditor, 
including consideration of its feedback 
from its first full year audit, including 
its management letter, and half-year 
review, was a key area of focus for the 
Committee. EY also provided feedback 
to relevant Group and local management 
in a number of debrief sessions.

The Audit Engagement Letter detailing 
the provision of statutory audit and 
half-year review services was both 
considered and approved.

The Committee has had regular 
private meetings with EY and is 
satisfied that it has been given full 
access and complete transparency 
by management throughout the year.

GOVERNANCE, RISK 
MANAGEMENT AND  
INTERNAL CONTROL

Assessing and managing the risks 
faced by the Group is fundamental 
to achieving our strategic objectives, 
safeguarding our shareholders’ 
interests and protecting the 
Group from reputational or legal 
challenges. This is reflected in our 
risk management framework, which 
ensures significant risks are identified, 
managed and monitored.

In accordance with the Code, the 
Board has overall responsibility 
for setting the Group’s risk appetite, 
with accountability for maintaining 
effective risk management and 
internal control systems then being 
delegated to the Audit Committee.

The Group’s risk management approach 
is described in the Principal Risks and 
Uncertainties section on pages 80 to 
93 and is designed to manage, rather 
than eliminate, the significant risks 
the Group may face. Consequently, 
our internal controls can only 
provide reasonable, and not absolute, 
assurance over our principal risks.

During the year the Board 
considered the Group’s bottom-up 
risk assessment which included 
consideration of emerging risks 
identified as: failure to successfully 
manage regulatory change; failure to 
effectively manage tax positions; and 
reporting and product supply.

Monitoring the effectiveness 
of risk management

The Audit Committee is 
responsible for approving the risk 
management approach on behalf 
of the Board, and for oversight of its 
ongoing effectiveness.

The Board and Audit Committee 
received regular updates throughout 
the year on the continued development 
of our risk management and internal 
control systems as well as on the results 
of risk assessments and internal 
control effectiveness assessments. 

The Audit Committee has been 
informed of, and looked at, all 
significant whistleblowing reports 
and reported frauds in the year, and 
is comfortable that none of these gave 
rise to evidence that there have been 
instances of non-compliance with 
relevant laws and regulations. 

Throughout the course of the financial 
year, the Audit Committee has invited 
first line functions to present on 
their respective risk management 
approaches to the risks overseen. 
This direct dialogue with the Audit 
Committee provides further assurance 
to the Audit Committee regarding the 
effective management of significant 
risks to the Group.

Reporting provided to the Audit 
Committee enables the review and 
monitoring of the effectiveness of our 
risk management and internal control 
systems. The Audit Committee has 
considered and confirmed to the Board 
that this is in accordance with the 
recommendations of the Code and that 
such systems were in place throughout 
the year and up to the date of the 
approval of the financial statements.

INTERNAL AUDIT

Internal Audit (IA) is responsible for 
providing independent and objective 
assurance on the adequacy and 
effectiveness of the risk management 
and internal controls framework.

The Audit Committee reviewed the 
IA plan for the year and agreed the 
budget and resourcing requirements. 
The Audit Committee reviewed reports 
from IA at each Audit Committee 
meeting to monitor the effectiveness of 
the control framework and considered 
the effectiveness and results of the 
audits undertaken by IA and monitored 
management responses to the audit 
matters raised. The Audit Committee 
also met independently with the 
Director of Assurance and Risk to 
discuss additional insights.

During the year IA performed a 
risk-based audit programme aligned 
to the Group’s strategic priorities, 
resulting in relevant recommendations 
and insights to further strengthen the 
Group’s control framework. All audit 
work was conducted remotely.

W W W . I M P E R I A L B R A N D S P L C . C O M

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no pervasive Group-wide concerns 
identified. Based on its consideration 
of the responses, together with 
its own ongoing assessment, for 
example through the quality of EY’s 
reports to the Audit Committee and 
its interaction with the Group Audit 
Partner, the Audit Committee remains 
satisfied with the efficiency and 
effectiveness of the audit.

The Audit Committee noted that the 
FRC Audit Quality review team did not 
select our FY20 accounts for review. 
The Committee also noted that the 
FRC rated the majority of audits 
carried out by EY as either good or 
requiring only limited improvements.

Audit tender

The external audit was last tendered in 
2019, with EY being awarded the audit 
in February 2019 with a 1 October 2019 
start date. The next time the audit will 
be tendered will likely be in 2029, as 
required by regulation. The Committee 
continues to review the independence 
and the quality of the external 
audit to assess if a tender should 
be undertaken in advance of the 
regulatory requirement.

The Audit Committee recommended to 
the Board that EY should be reappointed 
as external auditor at the next AGM.

Audit fees

In the current year audit fees were 
£7.5 million (2020: £7.0 million) 
(see note 4).

GOVERNANCE AUDIT AND INTERNAL CONTROL – CONTINUED

fees is appropriate in the light of 
the above activities and the Audit 
Committee does not believe that the 
objectivity of the external audit has 
been impaired as a result of this 
non-audit work.

To ensure compliance with this policy, 
during the year the Audit Committee 
carried out two auditor independence 
reviews, including consideration of the 
remuneration received by EY for audit 
services, audit-related services and 
non-audit work. The Audit Committee 
also considered reports by both 
management and EY, which did not 
raise any concerns in respect of EY’s 
independence, and confirmed that 
EY maintains appropriate internal 
safeguards to ensure its independence 
and objectivity. The outcome of these 
reviews was that performance of the 
relevant non-audit work by EY was 
in compliance with the policy and 
was the most cost-effective way of 
conducting our business. No conflicts 
of interest were found to exist between 
such audit and non-audit work. The 
Audit Committee therefore confirmed 
that the Company and Group continue 
to receive an independent audit service.

Audit quality

The Board and Audit Committee place 
great importance on ensuring that 
the Group receives a high-standard 
and effective external audit. The key 
tool in assessing the performance 
of our external auditor is an audit 
effectiveness questionnaire. The 
questionnaire covers the audit 
scope, planning, quality and delivery, 
challenge and communication, and 
independence, and is completed by 
members of the Audit Committee, 
Logista’s Audit Committee, senior 
managers and finance executives from 
across the Group. Responses indicated 
that, in its first year, there was a 
perception that EY had delivered a 
high-quality and effective audit, with 

Independence of our 
external auditors

As part of the continual requirement 
to ensure the independence and 
objectivity of EY as our external 
auditor, the Audit Committee 
maintains and regularly reviews our 
Auditor Independence Policy. This 
policy provides clear definitions of 
services that the external auditors may 
and may not provide as determined 
by the FRC’s Revised Ethical Standard 
published in December 2019, a copy 
of which can be found on our website.

Our Auditor Independence Policy 
requires that the Group Audit Partner 
rotates after a maximum of five 
years (seven years for subsidiary 
companies). Andrew Walton, 
our signing audit partner, has 
just completed his second year. 
The policy states that EY may only 
provide non-audit services where 
those services do not conflict with 
its independence. It also establishes 
a formal authorisation process, 
including the tendering for 
individual non-audit services 
expected to generate fees in excess 
of a specified threshold, and prior 
approval by the Audit Committee 
for allowable non-audit work that EY 
may perform. To improve governance 
and oversight, during the year the 
Committee reviewed this threshold 
and reduced it from £500,000 
to £100,000. Guidelines for the 
recruitment of employees or 
former employees of EY, and for the 
recruitment of our employees by EY, 
are contained in the policy.

During the year EY undertook limited 
non-audit work all of which was 
assurance or attestation related. 
This non-audit work was awarded to 
EY due to its prior knowledge of the 
Group and it being deemed best placed 
to provide effectively the services 
required. In the current year, non-audit 
fees were 5 per cent (2020: 3 per cent) 
of total audit fees (see note 4). EY 
did not undertake any advisory or 
consultancy work. Following the 
auditor independence reviews 
during the year, the Audit Committee 
concluded that the level of non-audit 

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Statement of auditors’ 
responsibilities

EY is responsible for forming an 
independent opinion on the financial 
statements of the Group as a whole 
and on the financial statements of 
Imperial Brands PLC as presented 
by the Directors. In addition, it also 
reports on other elements of the 
Annual Report as required by 
legislation or regulation and reports 
its opinion to members. Further 
details of EY’s opinions start on 
page 148.

Auditors and disclosure of 
information to auditors

Each of the Directors in office at 
the date of approval of this Annual 
Report confirms that:

•  so far as they are aware, there 

is no relevant audit information 
(that is, information needed by 
EY in connection with preparing 
its report) of which EY is 
unaware; and

•  each has taken all the steps 

that they ought to have taken 
as a Director in order to make 
themselves aware of any relevant 
audit information and to establish 
EY is aware of that information.

JON STANTON
CHAIR OF THE AUDIT COMMITTEE

W W W . I M P E R I A L B R A N D S P L C . C O M

119
119

GOVERNANCE REMUNERATION REPORT

ANNUAL STATEMENT FROM 
REMUNERATION COMMITTEE CHAIR

DEAR SHAREHOLDER

The last year has been challenging 
for businesses across the world. 
The pandemic has continued to 
disrupt customer and consumer 
behaviours and imposed very real 
stresses on supply chains around 
the globe. The new senior leadership 
team, led by Stefan, has responded 
with tenacity, speed and agility to 
deliver a solid financial performance 
while launching a new purpose and 
strategy to transform the business 
and unlock value.

As discussed throughout the Annual 
Report and Accounts, shortly after 
Stefan joined as Chief Executive 
Officer (CEO) last summer, he began a 
comprehensive strategic review of the 
Group and unveiled the new business 
strategy at our Capital Markets Day in 
January 2021. The aim is to transform 
the business over the next five years 
with consumers at the centre of 
everything we do. 

The Remuneration Committee 
(the Committee) took time to consider 
the new strategy to satisfy ourselves 
that the new Remuneration Policy 
provides the right incentives to drive 
outstanding delivery against the 
key pillars.

We also worked to support the 
new CEO in his efforts to attract the 
best global talent to his new senior 
leadership team. He has assembled 
an outstanding group which blends 
consumer expertise with deep 
tobacco knowledge.

During the year the Committee also 
focused on securing support for, and 
implementing, the new remuneration 
policy, both listening and responding 
to our investors’ concerns.

The first year of our new five-year 
strategy “Our Transformation to 
Unlock Value”

Strengthening the leadership team 
has been a key priority for Stefan, 
and during the year the capability and 
diversity of the Executive Leadership 
Team have been significantly 
enhanced. As a direct result of 
Stefan’s leadership and experience in 
the consumer goods sector, Imperial 
Brands has built a new senior 

SUE CLARK
CHAIR OF THE REMUNERATION COMMITTEE

MEMBERSHIP AND MEETING ATTENDANCE

Members

Sue Clark (Chair)

Thérèse Esperdy 

Bob Kunze-Concewitz

Steven Stanbrook

Jon Stanton

12/11/2020

02/02/2021

11/05/2021

09/09/2021

✓

✓

✓

✓

✓

✓

✓

✓

✓

✓

✓

✓

✓

✓

✓

✓

✓

✓

✓

✓

KEY SECTIONS OF THIS REPORT ARE AS FOLLOWS:
Page

Annual Statement

Remuneration at a glance

Directors’ Remuneration Policy (summary)

Pay arrangements for FY22

Annual Report on Remuneration 

Remuneration earned for FY21

Determination of 2021 Annual Bonus

Executive share ownership and Directors’ interests

Comparison with employees’ remuneration

CEO pay ratio

Remuneration Committee membership and duties

120

124

125

128

129

129

130

133

134

135

137

Focus in 2021

•  Approval of the Directors’ Remuneration Policy.
•  Understanding and responding to investors’ concerns about the 

new CEO’s pay.

•  Ensuring remuneration supports the implementation of the 

Company’s revised strategy.

•  Attracting the best global talent to the senior leadership team.

Looking ahead to 2022

•  Further developing the link between ESG and remuneration.
•  Reward strategy for the retention of key talent within 
the business in a competitive global market place.
•  Reviewing the Remuneration Consultants advising 

the Committee.

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MEETINGS HELD IN FY21

In FY21, the Committee met on five occasions and the table below summarises the matters discussed:

November 2020

February 2021  
(two meetings)

May 2021

September 2021

X

X

X

X

X

X

X

X

X

X

Review of Executive Directors’ remuneration dashboards

Approval of FY20 Annual Bonus out-turn including discussion  
on using discretion to reduce formulaic achievement

Approval of 2018-2020 LTIP out-turn 

Approval of FY21 Annual Bonus metrics and weightings

Approval of FY21 LTIP metrics and weightings

Approval of DRR

Review of CEO pay ratio

Approval of vesting of Share Matching Scheme and  
Bonus Matching Plan for senior management and FY21 grant

Approval of operation of Discretionary Share Plan and Sharesave for FY21

Approval of share plan rules 

Approval of FY21 LTIP targets

Approval of FY21 Annual Bonus ranges

Review of FY21 bonus plan design for Global Grades 1-7

Approval of amendments to share plan rules 

Best practice review of DRR 

Update on shareholder engagement 

Consideration of new CFO remuneration

Discussion on ESG measures and remuneration

Approval of shareholding policy for Executive Leadership Team

Update on corporate governance developments and market trends

Review of forecasted Annual Bonus and LTIP out-turns

Discussion on FY22 Annual Bonus plan and LTIP metrics

Approval of base salaries for Executive Leadership Team and Chair’s fee

Review of the Committee’s terms of reference

X

X

X

X

X

X

X

X

X

X

X

X

X

X

X

X

X

leadership team, attracting talent from 
across the globe, with the appropriate 
skills, experience and expertise to 
deliver an ambitious transformation 
plan. Blending the strong knowledge 
and expertise of tobacco that exists 
in the business with fresh ideas 
from external recruits from outside 
tobacco has been particularly 
important for strengthening our 
focus on the consumer, enhancing 
our performance driven culture and 
introducing simplified and more 
efficient operations.

The Board has been very impressed by 
Stefan’s contribution over the course 
of the year and the feedback from 
our shareholders and other key 
stakeholders has also been 
extremely positive.

The pandemic continued to affect 
aspects of the business in 2021 and our 
employees showed extreme dedication 
and resilience, including enabling our 
supply chain to operate effectively, 
thereby maintaining our supply to 

customers and consumers. The 
Committee, together with the 
Board, would like to thank all of our 
colleagues who have demonstrated 
incredible commitment throughout 
another extraordinary year. During 
the year no employees were placed on 
furlough and the Group did not benefit 
from any Government aid.

Remuneration outcomes for FY21

Our results for the year reflect the 
progress made to date against this 
strategy. Organic adjusted operating 
profit at constant currency for the 
year was £3,664m. Cash conversion 
performance at 83 per cent has been 
very strong.

The 2021 annual bonus was based 
on stretching financial measures 
with 40 per cent based on operating 
profit, 20 per cent on cash conversion 
and 20 per cent on market share. 
Strategic objectives formed the 
remaining 20 per cent of the bonus.

Reflecting the strong performance 
of the business during the year, the 
operating profit and cash conversion 
measures targets were exceeded, while 
the threshold for market share was 
missed. Market share is measured 
using externally-verified data and 
stretching targets were set at the start 
of the year. Aggregate market share 
in our five key combustible markets 
has in recent years been declining 
by double-digit basis points annually 
and reversing this long-term trend is a 
key focus for the new leadership team. 
In FY21, priority market share decline 
was cut to just 2bps. However, this 
performance, though encouraging and 
a significant improvement, fell below 
the annual bonus threshold.

The Executive Directors performed 
well against their strategic objectives 
and, in aggregate, a bonus of between 
56.1 and 64.1 per cent of maximum was 
earned by each of them. Further detail 
is shown on page 130. 

W W W . I M P E R I A L B R A N D S P L C . C O M

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GOVERNANCE REMUNERATION REPORT – CONTINUED

The Committee believes this outcome 
reflects fairly the performance of 
the business during the year and 
the strong base for growth Stefan has 
created since joining the business last 
year. After two consecutive years of 
applying downward discretion on the 
outcome of the short-term incentive, 
no discretion has been applied by the 
Committee this year.

The LTIP award due to vest in 
February 2022 will vest in part 
resulting in 15.92 per cent of the 
total award vesting. Neither of the 
current Executive Directors was with 
the Company when the LTIP award 
was granted.

Understanding investors’ 
views – what we have done 
since the 2021 Annual General 
Meeting (AGM)

We are very grateful for the strong 
support we received for the Directors’ 
Remuneration Policy (95.28 per cent) 
at the 2021 AGM. However, the level 
of support for the 2020 DRR was 
disappointing. We engaged with 
shareholders both before and after 
the AGM and reflected on their views 
regarding the salary level of the new 
CEO and the way it was disclosed in 
the DRR, both of which impacted on 
the outcome of the vote. Their input 
has resulted in a number of actions 
taken by the Committee:

•  Reduced on a one-off basis the CEO’s 
2021 long-term incentive award by 
10 per cent to 315 per cent of salary.
•  Identified opportunities in the DRR 
to enhance the messaging and 
transparency, such as an improved 
Remuneration at a Glance section.

•  Disclosed our new CFO’s 

remuneration arrangements on the 
announcement of his appointment 
and invited investors to give us 
their views.

Board changes

Lukas Paravicini joined the business 
as Chief Financial Officer in May 2021. 
He is an experienced leader with 
impeccable finance credentials, with 
experience of driving transformational 
change and a proven track record in 
international consumer companies. 
The detail of Lukas’ remuneration 

– which is consistent with the 
Remuneration Policy – was 
disclosed on the announcement of his 
appointment in February 2021. Lukas 
receives an annual salary of £730,000 
and a pension allowance aligned with 
the levels of UK employees generally 
of 14 per cent of salary. This compares 
with his predecessor’s salary of 
£750,000 and a pension allowance 
supplementing his defined benefit 
pension of 26 per cent of salary. Lukas’ 
salary will not be increased until, at the 
earliest, 1 January 2023. In setting his 
salary the Committee looked at both 
internal relativities and external 
benchmarking data as reference 
points. It also considered the skills 
and experience that Lukas brings 
which are required to fulfil the role 
as we implement our new strategy in 
an environment in the midst of great 
change. Lukas’ base salary is between 
the median and the upper quartile of 
the FTSE 50 and at the median of the 
FTSE 30, and his target and maximum 
total remuneration are at around the 
median of the FTSE 50 and between 
the lower quartile and median of the 
FTSE 30. When I wrote to our largest 
shareholders in May, I explained that 
there were no LTIP arrangements to be 
bought out, but Imperial Brands agreed 
to compensate him for a guaranteed 
bonus he would have received from 
his previous employer in the amount 
of US$750,000. This payment will 
be made in December 2021, subject 
to continued service, and will be 
disclosed in the single total figure 
table in next year’s Annual Report. In 
line with the Directors’ Remuneration 
Policy, Lukas participated in the 
Annual Bonus Plan up to a maximum 
of 200 per cent of salary (on a pro-rated 
basis for 2021) and received an LTIP 
award of shares worth up to 250 
per cent of salary.

In 2020 we announced that Oliver 
Tant would retire once a suitable 
successor was found. Following 
Lukas’ appointment and a short 
period of handover, Oliver stepped 
down from the Board on 18 May 2021 
and duly retired on 4 August 2021. 
His retirement arrangements 
were disclosed in our 2020 Annual 
Report, made available on the website 
and were in line with our Directors’ 

Remuneration Policy in place at the 
time. Oliver remained eligible for a 
time pro rated bonus for FY21, details 
of which can be found on page 130. 
He was not granted an LTIP award 
in FY21, and any outstanding awards 
will continue to vest on their normal 
vesting dates, subject to their original 
performance conditions. Awards will 
be pro-rated to reflect the period of 
service rendered. His outstanding 
deferred bonus awards were released 
on his retirement and his FY21 bonus 
will be paid in cash with no deferral, 
in line with the previous Directors’ 
Remuneration Policy.

Implementation for FY22

The annual salary review is effective 
from 1 October 2021. The salary 
increases awarded to employees have 
ranged from 2 per cent to 13.9 per cent 
across the markets we operate in and 
most increases have been in the range 
of 2 per cent to 3.5 per cent. In setting 
the salary for the CEO, the Committee 
took into consideration the need to 
balance restraint with fair reward 
for contribution. The Committee 
decided to award a salary increase 
of 2.5 per cent to Stefan, in the light of 
his strong contribution during the year. 
In taking this decision, the Committee 
was mindful of the concerns that had 
been raised by investors about the 
level of his joining salary, but also 
wanted to signal its confidence in 
a CEO who consistently exceeds 
expectations and has received 
very positive feedback from all our 
stakeholders including shareholders 
and employees. His new salary is 
£1,300,725. The increase places his 
salary at the median of the FTSE 30 
and at around the upper quartile of the 
FTSE 50. His maximum remuneration 
against the FTSE 50 is between the 
median and the upper quartile. Against 
the FTSE 30 his total maximum pay 
is between the lower quartile and 
the median.

FY22 is an important year of 
investment as we continue to deliver 
on our strategy and put in place the 
foundations for future growth. The 
Committee considered carefully the 
annual bonus measures for 2022 and 
concluded that the metrics will remain 
the same as those for FY21: organic 

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adjusted operating profit at constant 
currency (40 per cent weighting), cash 
conversion (20 per cent weighting), 
market share growth (20 per cent 
weighting) and individual/strategic 
objectives (20 per cent weighting). The 
financial targets will be aligned with 
the guidance provided at our Capital 
Markets Day.

The FY22 LTIP will be granted in 
February 2022 and will retain the same 
measures as the FY21 award: organic 
adjusted EPS growth at constant 
currency (40 per cent weighting), 
adjusted net debt/EBITDA (20 per cent 
weighting), Return on Invested Capital 
(20 per cent weighting) and relative 
TSR (20 per cent weighting). The 
targets are detailed on page 128.

Sustainability/ESG for the future

Our environmental, social and 
governance (ESG) priorities reflect 
issues which are both important 
business challenges and potential 
opportunities to make a positive 
difference: consumer health, climate 
and energy, farmer livelihoods and 
welfare, human rights and waste. 

During the coming year, the business 
will complete a review of our overall 
approach to ESG to ensure that this 
is fully aligned with our new strategy, 
purpose and vision. Informed by 
the outcomes of this review, the 
Committee will introduce ESG 
measures into our incentive plans.

The Committee is mindful of the need 
to ensure that these measures both 
have stretching targets which are 
appropriate for Imperial Brands and 
reflect the stage of the business on its 
ESG journey. This will be a major focus 
for the Committee in the coming year.

Consideration of colleagues’ views

The Committee has been directly 
involved in the Board’s work during 
the year on workforce engagement 
which is described in detail on page 
103 and has been led by Steven 
Stanbrook who is the Workforce 
Engagement Director. Our new 
“Meet the Board” sessions are 
a valuable way of having open 
conversations with colleagues about 
a wide range of matters, which have 
included the role of the Board in 
decision-making, our strategy, ESG 
agenda, our purpose, vision and culture 
and diversity and inclusion. We have 
also explored the topic of reward, 
giving participants the opportunity to 
learn about how the Committee aligns 
executive reward with the wider 
workforce and to understand their 
views on reward at Imperial Brands. 
We also spent time answering their 
questions on a range of reward topics. 
I have been encouraged by the level of 
engagement and interest shown by our 
colleagues, and would like to thank 
them for their valued contribution.

Conclusion

As Imperial Brands continues to 
deliver on its five-year strategy and 
to embed its new purpose, vision and 
behaviours, we strongly believe that 
this business has great potential. In 
the coming year, the Committee will 
continue to support management in 
achieving their ambitious objectives, 
while listening closely to all our key 
stakeholders and acting thoughtfully 
on their evolving expectations. 
Should any shareholder wish 
to contact me or my Committee 
members, please in the first instance 
write to John Downing, Company 
Secretary at IR@impbrands.com. 
We hope to have your support at 
the upcoming AGM.

SUE CLARK
CHAIR OF THE REMUNERATION 
COMMITTEE

W W W . I M P E R I A L B R A N D S P L C . C O M

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GOVERNANCE REMUNERATION REPORT – CONTINUED

REMUNERATION AT A GLANCE

OUR EXECUTIVE PAY PRINCIPLES

OUR APPROACH TO REWARDING 
EXECUTIVE DIRECTORS IN 2022

•  To attract and retain the very best global talent
•  To reward executives well for maximising shareholder 
returns sustainably and delivering long-term quality 
growth that benefits all our stakeholders

•  To motivate executives to consistently perform to 

the best of their ability

•  To reinforce the behaviours that support our values
•  To align executive reward with the experience of our 
shareholders through encouraging share ownership 
and an “ownership” mindset

•  To balance restraint with fair reward for contribution, 
in the way we reward executives as we do for the 
wider workforce

Our strategic priorities

FOCUSING  
ON OUR  
PRIORITY  
MARKETS

DRIVING  
VALUE FROM  
OUR BROADER 
PORTFOLIO

BUILDING  
A TARGETED  
NGP BUSINESS

Measuring 
performance

Annual Bonus:
Organic adjusted operating 
profit growth at constant 
currency (40%) 
Cash conversion (20%) 
Market share growth (20%) 
Strategic/individual (20%)

LTIP:
Organic adjusted EPS growth 
at constant currency (40%) 
Adjusted net debt/
EBITDA (20%) 
Return on Invested Capital 
(ROIC) (20%) 
Relative TSR (20%)

EXECUTIVE DIRECTORS’ VARIABLE REMUNERATION OUTCOMES FOR 2021 

Annual  
Bonus

Organic adjusted operating profit growth at 
constant currency

Cash conversion

Market share growth

Maximum %  
of bonus/LTIP 

40%

20%

20%

Out-turn 
as a % of 
maximum 
bonus

29.3%

16.8%

0%

Strategic/individual – Stefan Bomhard

 20%

 18.0%

Strategic/individual – Lukas Paravicini

20%

12.0%

Long-Term 
Incentive Plan1

Organic adjusted EPS growth at constant 
currency

Organic adjusted Tobacco Net Revenue Growth 
at constant currency

Organic adjusted NGP Net Revenue Growth at 
constant currency

Relative TSR

40%

20%

20%

20%

0%

15.9%

0%

0%

1.  In respect of Oliver Tant only. No serving Director has received an award under this LTIP grant.

% of weighting achieved

73.3%

84.0%

90%

60%

79.6%

0%

0%

0%

0%

TOTAL SINGLE FIGURE IN 2021 (£,000)

Stefan Bomhard

43%

47%

10%

Lukas Paravicini

50%

Oliver Tant 

47%

50%

42%

Fixed pay

Annual Bonus

LTIP

Base salary

Benefits and pension

Total fixed pay

Annual Bonus

LTIP

11%

Total remuneration
Total remuneration excluding buyout1

Stefan 
Bomhard

Lukas 
Paravicini2

 1,269

194 

 1,463

1,627

331

3,421

3,090

304

49 

353

353

0

706

N/A

1.  Buyout relates to recruitment award as detailed on p131 and is 

shown as LTIP in the graph opposite.

2.  Reflects the CFO’s remuneration from his date of joining.

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DIRECTORS’ REMUNERATION POLICY 
(SUMMARY)

There are no changes proposed to our Directors’ Remuneration Policy approved by shareholders at our AGM held on  
3 February 2021, which is intended to be in place for three years, and a summary of which is set out below. It does not  
replace or override the full approved policy, which is available on our website within the 2020 Annual Report and Accounts.

Element
Salary

Purpose

Operation

Attract and 
retain high-
performing 
individuals, 
reflecting 
market value 
of the role and 
the Executive 
Director’s skills, 
experience and 
performance.

Reviewed, but not necessarily increased, annually by the 
Committee taking into account Company performance as well 
as each Executive Director’s performance together with changes 
in role and responsibility.

Salary increases, if any, are generally effective from 1 October.

The Committee considers pay data for UK listed companies 
closest to the Company by FTSE ranking (and excluding those in 
the financial services sector). These comparators serve to define 
a “playing field” within which an individual’s reward needs to be 
positioned. In determining individual remuneration, the primary 
factors taken into account are individual performance, the scale 
of the challenges intrinsic to that individual’s role, changes in role, 
their ability and experience. The Committee also considers general 
increases for the wider workforce, with a focus on increases in the 
country in which the Executive Director is based.

Maximum opportunity

Whilst there is no 
maximum salary 
or maximum 
increase in salary, 
the Committee 
would only set 
a salary which 
exceeded the top 
quartile of salaries 
of the comparator 
group in 
unforeseen 
and exceptional 
circumstances.

Pension

Provision 
of market 
competitive 
pension aligned 
to workforce.

Pension provision for Executive Directors is provided in line with 
other employees through the Imperial Tobacco Pension Fund in the 
UK (the Fund). Executive Directors are offered membership of the 
defined contribution section. Executives have the option to receive 
a cash supplement in lieu of membership of the Fund, or in lieu of 
accrual on pensionable salary above the Fund’s earnings cap, or in 
lieu of future service accrual.

Executive Directors 
receive a workforce 
aligned pension 
rate (currently 14 
per cent of salary). 

 Benefits

Annual 
Bonus Plan

The rules of the Fund detail the pension benefits which members 
can receive on retirement, death or leaving service.

The Committee may amend the form of any Executive Director’s 
pension arrangements in response to changes in pensions 
legislation or similar developments, so long as any amendment 
does not increase the cost to the Company of an Executive Director’s 
pension provision.

Competitive 
benefits taking 
into account 
market value of 
role and benefits 
across the 
workforce.

Benefits include provision of a company car (or cash allowance 
in lieu), health insurance, life insurance and income protection 
insurance which are provided directly or through the Company’s 
pension scheme. Other benefits, including expatriate or relocation 
arrangements, may also be provided on the basis that they are also 
offered more widely across the Company or are necessary in order 
to be competitive locally.

Reasonable business-related expenses will be reimbursed including 
any consequential tax arising.

The level of benefit 
provision is fixed 
although the 
value may 
vary depending  
on the cost of 
providing such 
provisions.

The annual bonus will be subject to the relevant performance 
measures set by the Committee usually at the start of each year 
to reflect the Group’s KPIs at that time. The measures may be a 
balance of financial and non-financial, but with the expectation 
that the majority of the annual bonus will be subject to quantifiable 
financial measures.

200 per cent of 
base salary or 
such lower sum 
as determined by 
the Committee.

Incentivise 
delivery of 
Group strategic 
objectives 
and enhance 
performance, 
including 
against the 
indicators we 
use to measure 
our performance.

W W W . I M P E R I A L B R A N D S P L C . C O M

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GOVERNANCE REMUNERATION REPORT – CONTINUED

Element
Annual 
Bonus Plan 
– continued

Long-Term 
Incentive Plan

All-employee 
arrangements

Shareholding 
guideline

Purpose

Operation

Maximum opportunity

Performance below the threshold results in zero payment. 
Payments rise from zero to 100 per cent of the maximum 
opportunity for levels of performance between the threshold 
and maximum targets.

Half of any Annual Bonus earned is deferred into an award over 
shares which vests after a minimum of three years, with the 
other half paid in cash. These awards are forfeitable if the 
Executive Director resigns voluntarily or is dismissed for cause.

Dividend roll-up may apply to any element of an annual bonus 
deferred into an award over shares. Any such dividend roll-up 
may be paid in additional shares (or, exceptionally, cash), and 
may assume dividend reinvestment.

Malus and clawback provisions are in place. The deferred 
shares are not subject to performance conditions.

Awards have a performance period normally of three financial 
years starting at the beginning of the financial year in which 
the award is made. Performance measures may include 
financial, non-financial or value creation (e.g. TSR) conditions 
as determined by the Committee normally before each grant 
to align with the strategic priorities of the business at that time. 
In normal circumstances, at least 70 per cent of the LTIP award 
will be subject to financial and/or value creation measures.

Malus and clawback provisions are in place.

Executive Directors are ordinarily required to retain the 
net-of-tax number of vested LTIP award shares for a period 
of two years after vesting.

Executive Directors may participate in any all-employee 
arrangements established and operated by the Company, 
on the same basis as other Group employees.

The Company currently operates a savings-related option 
plan for the benefit of its worldwide employees, and in which 
Executive Directors are eligible to participate.

Executive Directors are expected to build a holding in the 
Company’s shares to a minimum value broadly equivalent  
to 300 per cent of gross base salary over a five year period  
from date of appointment in role. For Executive Directors 
there is an additional requirement to hold shares after cessation  
of employment. The requirement is to hold shares to the value  
of the shareholding guideline (i.e. 300 per cent of salary or the 
existing shareholding if lower at the time) for a period of one 
year, with the requirement reducing to half the shareholding 
guideline for the second year. Progress towards the shareholding 
guideline is monitored on an annual basis and the Committee 
will consider any necessary sanctions required for non-compliance.

CEO: 350 per cent 
of base salary. Other 
Executive Directors: 
250 per cent of base 
salary or such lower 
sum as determined 
by the Committee.

LTIP awards 
may include 
additional shares 
(or, exceptionally, 
cash) equivalent 
to the value of the 
dividend roll-up, 
and which may 
assume dividend 
reinvestment.

In accordance with 
the limits applicable 
to the relevant 
all-employee 
arrangements.

No maximum 
holding but 
requirement to build 
to a minimum value 
broadly equivalent to 
300 per cent of gross 
base salary.

Incentivise 
long-term Group 
performance 
in line with the 
Group’s strategic 
objectives, 
including against 
the indicators we 
use to measure 
our performance 
and long-term 
shareholder 
returns.

Align Executive 
Directors’ interests 
with those of 
shareholders.

Provision 
of market-
competitive 
arrangements 
aligned to 
workforce.

Align Executive 
Directors’ interests 
with long-term 
interests of 
shareholders.

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EXECUTIVE DIRECTORS’ SERVICE AGREEMENTS

Executive Directors

Date of contract

Expiry date

Compensation on termination  
following a change of control

Stefan Bomhard
Lukas Paravicini

31 January 20201
11 April 20212

Terminable on 12 months’ notice
Terminable on 12 months’ notice

No provisions
No provisions

1.  Service agreement dated 31 January 2020 with a start date of 1 July 2020.
2.  Service agreement dated 11 April 2021 with a start date of 1 May 2021.

POLICY FOR THE CHAIR AND NON-EXECUTIVE DIRECTORS

Element

Fees

Purpose and  
link to strategy

Operation

Attract and retain 
high-performing 
individuals. Portion 
of fees applied to 
purchase of shares to 
align interests with 
those of shareholders.

•  Reviewed, but not necessarily increased, annually 

by the Board.

•  Fee increases, if applicable, are normally effective  

from 1 October.

•  The Board considers fee data at comparator companies 

of similar scale.

•  The Senior Independent Director, the chairs of the 

Audit and Remuneration Committees and the Workforce 
Engagement Director receive additional fees. Additional 
fees are paid for Remuneration and Audit Committee 
memberships. An allowance is paid when regular 
intercontinental travel is required.

•  Higher fees may be paid to a Non-Executive Director 
should they be required to assume executive duties 
on a temporary basis.

•  No eligibility for annual bonus, retirement benefits or 
to participate in the Group’s employee share plans.

Maximum opportunity

No prescribed maximum 
annual increase.

Aggregate annual fees 
limited to £2.0 million by 
Articles of Association.

Benefits

Reimbursement of 
business-related 
expenses.

•  Travel to the Company’s registered office is recognised 

Grossed-up costs.

as a taxable benefit.

•  To the extent that any other reasonable business-related 

expenses are recognised as a taxable benefit, these 
will be reimbursed at cost (including any consequential 
tax arising).

•  Reasonable benefits may be provided from time to time 

on a case-by-case basis.

CHAIR AND NON-EXECUTIVE DIRECTORS’ LETTERS OF APPOINTMENT

The Chair and Non-Executive Directors do not have service agreements, but the terms of their appointment, including the 
time commitment expected, are recorded in letters of appointment which are available for viewing at the Company’s registered 
office during normal business hours and both prior to and at the AGM.

In line with the Board’s annual review policy, the Chair’s and Non-Executive Directors’ terms of appointment were 
reviewed and confirmed by the Board on 2 February 2021. There are no provisions regarding notice periods in their letters 
of appointment, which state that the Chair and Non-Executive Directors will only receive payment until the date their 
appointment ends and, therefore, no compensation is payable on termination. Under the terms of the Company’s Articles 
of Association, all Non-Executive Directors are subject to annual re-election by shareholders.

W W W . I M P E R I A L B R A N D S P L C . C O M

127
127

GOVERNANCE REMUNERATION REPORT – CONTINUED

PAY ARRANGEMENTS FOR 2022

STEFAN BOMHARD

LUKAS PARAVICINI

£’000

12,000

10,000

8,000

6,000

4,000

2,000

0

£10,930

21%

£8,654

53%

42%

£3,939

29%

33%

38%

£1,500

100%

30%

24%

17%

13%

Minimum

Target

Max

Max with growth

£’000

12,000

10,000

8,000

6,000

4,000

2,000

0

£5,047

18%

36%

29%

17%
Max with growth

£4,134

44%

35%

21%
Max

£849

100%

Minimum

£2,035

22%
36%
42%

Target

Total fixed remuneration

Bonus

LTIP

50% Share price growth

The table below summarises how we intend to apply the main areas of our Directors’ Remuneration Policy for FY22. 

Element
Salary
Attract and retain high-performing individuals, reflecting 
market value of the role and the Executive Director’s skills, 
experience and performance.

Annual Bonus
Maximum opportunity is 200% of base salary.

50% deferred into an award of shares for three years, which 
is forfeitable if the Executive Director resigns voluntarily or is 
dismissed for cause. Malus and clawback provisions will apply.

LTIP
Maximum award size: CEO: 350% of base salary, CFO 250% of 
base salary.

Awards have a performance period of three financial years 
starting at the beginning of the financial year in which the 
award is made. Performance measures may include financial, 
non-financial or value creation conditions.

Implementation

The CEO’s salary will increase by 2.5% on 1 October 2021 to 
£1,300,725. The CFO’s salary will not be increased from £730,000 
before 1 January 2023.

No change to maximum opportunity.

Measures and weightings:

•  Organic adjusted operating profit growth at constant currency   40%
20%
•  Cash conversion  
20%
•  Market share growth  
20%
•  Strategic/individual  

Underlying targets are commercially sensitive and will be fully 
disclosed in next year’s Annual Report.

No change to maximum opportunity

Measures weightings and targets:

•  Organic adjusted EPS growth at constant currency 40%. Cut in 3.7% – 

max 5.6%

•  Adjusted net debt/EBITDA 20%. Cut in 1.46x – max 1.28x
•  Return on Invested Capital (ROIC) 20%. Cut in 18.7% – max 19.5%
•  Relative TSR against a group of FMCG companies 20%. Cut in at 

Malus and clawback provisions are in place.

median – max upper quartile

Executive Directors are ordinarily required to retain the net-of-
tax number of vested LTIP award shares for a period of two years 
after vesting.

Chair and Non-Executive Directors’ Fees
Attract and retain high performing individuals. Portion of 
fees applied to purchase of shares to align interests with 
those of shareholders.

Shareholding requirement
Align Executive Directors’ interests with long-term interests 
of shareholders.

Cut in would deliver a 25% pay out with a straight line pro rata to 100% 
payout at maximum.

Should the Company be acquired the performance period would end 
on the date of acquisition Any outstanding awards would vest on 
a time pro rata basis subject to the achievement of the applicable 
performance criteria.

With effect from 1 October 2021:

•  Chair’s fee will increase by 2.5 per cent from £605,000 to £620,125 

per annum

•  NED base fee will increase by approximately 2.5 per cent from 

£79,500 to £81,500 per annum

•  Senior Independent Director and Chairs of the Remuneration and 

Audit Committees’ fees will increase by approximately 2.5 per cent 
from £26,500 to £27,000 per annum

Committee membership and Workforce Engagement Lead fees will 
remain at £5,500 per annum.

300% of base salary. Requirement to hold shares after cessation of 
employment to the value of the shareholding guideline (i.e. 300% or the 
existing shareholding if lower at the time) for a period of one year, with 
the requirement reducing to half the shareholding guideline for the 
second year. 

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ANNUAL REPORT ON REMUNERATION

The Annual Report on Remuneration has been split into the following sections.

1.  The remuneration earned by our Directors for the financial year ended 30 September 2021
2. Details of share awards granted, share interests held and historical CEO total single figure versus shareholder returns
3. How Directors’ remuneration compares with employee pay including the CEO pay ratio, our relative spend on pay and 

current dilution

4. Remuneration Committee membership and work undertaken during the year, details of advice received and 

consideration of shareholders’ views

1. REMUNERATION EARNED BY OUR DIRECTORS FOR THE FINANCIAL YEAR ENDED  
30 SEPTEMBER 2021

Single Total Figure of Remuneration for each Director (Audited)

Executive Directors

Stefan Bomhard

Lukas Paravicini5

Oliver Tant6

Former Directors7 

Total

Total 

Year

2021

2020

2021

2020

2021

2020

2020

2021

2020

Salary
£’000

1,269

800

304

–

469

750

1,800

2,042

3,350

Benefits
£’0001

Pension
£’0002

Total fixed 
pay

Annual bonus
£’0003&6

LTIP
£’0004

Total  
variable pay

Total pay

17

6

6

–

10

17

31

33

54

177

44

43

–

122

195

171

342

410

1,463

1,627

331

1,958

850

353

–

601

962

2,002

2,417

3,814

254

353

–

526

600

598

2,506

1,452

–

–

–

137

171

0

468

171

254

353

–

663

771

598

2,974

1,623

3,421

1,104

706

–

1,264

1,733

2,600

5,391

5,437

Effect of 
share price on 
value of LTIP 
vesting

–

–

–

(133)

(123)

–

Notes 
1.  Each individual received an annual car allowance of £15,000 and health insurance.
2.  Each individual received a cash supplement in lieu of membership of the pension fund. This equated to 14% of salary for Stefan Bomhard and Lukas Paravicini, and 

26% of salary for Oliver Tant.

3.  Annual bonus for the year ended 30 September 2021. Half of the net value is deferred into shares for three years; no further performance conditions apply.
4.  LTIP represents the value of the FY19-21 LTIP awards whose performance period ended 30 September 2021. As these awards do not vest until February 2022 they 

are based on a share price of £15.58, being the three-month average to 30 September 2021 and an estimate of dividend roll-up based on announced dividend payable 
on 31 December 2021. For Stefan Bomhard, LTIP represents the first tranche of the Recruitment Award which vested on 12 April 2021 and dividend roll-up based on a 
share price of £15.535. The 2020 estimated figure has been restated to reflect the actual share price at the date of vesting and the actual dividend roll up. No Sharesave 
options were exercised during the year.

5.  Lukas Paravicini commenced employment and joined the Board on 1 May 2021.
6.  Oliver Tant stepped down from the Board on 18 May 2021. The figures in the above table relate to the period he was a member of the Board. He continued to receive 

his salary and benefits in respect of the period up to 4 August 2021 in the usual way (value of £362,920). The bonus relating to his period as Executive Director has been 
included in the table above and, in accordance with the applicable Directors’ Remuneration Policy at the time of announcement of his retirement, was paid wholly in 
cash. The time pro rated bonus for the full financial year has been disclosed on page 130.

7.  Includes Interim Executive Directors. 

Non-Executive Directors

Thérèse Esperdy
Sue Clark9
Alan Johnson10
Bob Kunze-Concewitz11

Simon Langelier
Pierre-Jean Sivignon12
Steven Stanbrook13
Jon Stanton14

Former Non-Executive Directors

Total

Fees £’000

2021

605

138

64

78

85

58

103

112

–

2020

485

129

–

–

85

21

103

95

215

1,243

1,133

Taxable benefits8

2021

–

–

–

–

–

–

–

–

–

–

2020

27

1

–

–

3

–

1

1

4

37

Total

2021

605

138

64

78

85

58

103

112

–

2020

512

130

–

–

88

21

104

96

219

1,243

1,170

Notes 
8.  Benefits in kind for Non-Executive Directors relate to the reimbursement of travelling expenses to meetings held at the Company’s registered office. As a result of 

COVID-19 travel restrictions no meetings were held at the registered office in FY21.

9.  Includes payments in respect of Senior Independent Director and Chair of the Remuneration Committee fees of £26,500 respectively per annum.
10. Alan Johnson was appointed to the Board on 1 January 2021.
11.  Bob Kunze-Concewitz was appointed to the Board on 1 November 2020.
12. Pierre-Jean Sivignon stepped down from the Board on 4 June 2021.
13. Includes payment in respect of Workforce Engagement Director of £5,500 per annum and a non-European travel allowance of £12,000 in recognition of the extra time 

commitment required for travel.

14. Includes payment in respect of chair of the Audit Committee fees of £26,500 per annum.

The aggregate remuneration of all Executive and Non-Executive Directors under salary, fees, benefits, cash supplements in lieu 
of pensions, annual bonus and LTIP was £6,634k (2020: £ 6,607k).

No Director is eligible to participate in the defined benefit pension fund. Each Director eligible for membership of the defined 
contribution pension fund has opted to receive a cash supplement in lieu, therefore, no pension disclosure is required. 

W W W . I M P E R I A L B R A N D S P L C . C O M

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GOVERNANCE REMUNERATION REPORT – CONTINUED

Determination of 2021 Annual Bonus (Audited)

The 2021 annual bonus was based on a scorecard of measures. Details of the measures, their weightings, targets and extent of 
achievement rate are set out in the table below. 

Measure

Organic adjusted operating profit at constant currency

Cash conversion

Weighted market share

Strategic/individual Stefan Bomhard

Strategic/individual Lukas Paravicini 

Strategic/individual Oliver Tant

Total bonus Stefan Bomhard

Total bonus Lukas Paravicini 

Total bonus Oliver Tant

Weighting

40%

20%

20%

20%

20%

20%

100%

100%

100%

Cut in

3.3%

75%

Target

4.1%

80%

Max

6.2%

85%

Achievement

4.8%

83%

17.84%

17.95%

18.02%

17.82%

–

–

–

–

–

–

–

–

–

90%

60%

50%

Pay-out 

29.3%

16.8%

0%

18%

12%

10%

64.1% of max

58.1% of max

56.1% of max

The Committee set the same strategic goals for the Executive Directors. The assessment of performance against the goals 
reflects the different roles they each played and, in the cases of Lukas and Oliver, that they served for part of the year only. 

Strategic/individual  
measures and targets

•  Develop new 

corporate strategy 
and deploy in 
business (10%)

Performance assessment highlighting key achievements

 New five-year strategic plan and clear capital allocation framework launched in January.

• 
•  Uniformly positive feedback from investors collected independently via a third party following 

Capital Markets Day.

•  Key stakeholders including shareholders and employees aligned and supportive of new strategy.
•  Greater focus and more rigorous performance management of top five priority markets has 

delivered a stabilisation of aggregate market share vs historical declines.

•  Pilot market trials underway for heated tobacco and vapour in line with strategy.
•  Clearer prioritisation of our broader portfolio is delivering improved results, e.g. share growth 

and strong financial results in Africa region.

•  Develop and deploy 
the new operating 
model (10%)

•  Strengthened executive team in place, bringing significant blue chip FMCG experience and 
a positive step change in diversity (3 women/33%,vs 1 in FY20 3 persons of colour/33% vs 0).
•  Chief Consumer Office established to place the consumer at the centre of decision making and 

Total payout 
as a % of 
maximum 
bonus

•  Stefan Bomhard – 18%
•  Lukas Paravicini – 

12%

•  Oliver Tant – 10%

to unify the NGP organisation under single leadership.

•  New consumer team built and organisation reconfigured to reflect strategic priorities.
•  Restructuring proposal agreed to prioritise resources in line with the strategy and to realise 

savings for reinvestment.

•  Culture change articulated through new purpose, vision and behaviours developed with colleagues.

•  Stefan Bomhard – the Remuneration Committee judged Stefan’s performance in his first full 
year as outstanding and was impressed by the quality of his results and the speed of delivery. 
He developed the five-year plan extraordinarily quickly as well as putting in place a highly-
experienced Executive Leadership Team which is already delivering results. The performance 
of the share price over the year reinforced our view that an overall score of 90 per cent for this 
element of the bonus reflected his strategic achievements during the year.

•  Lukas Paravicini – the Committee was mindful that Lukas, as new CFO, contributed to the strategic 

targets for five months of the year. His contribution during this time related to deploying and 
implementing the new operating model and building a new functional team and his contribution 
has been extremely strong. He has also helped to implement the cultural transformation of the 
business. Overall the Committee decided on an overall score of 60 per cent.

•  Oliver Tant – the outgoing CFO supported the CEO and contributed to the business for almost 

eight months of the year. The Committee assessed his performance against the strategic goals 
and decided that an assessment of 50 per cent for this element of bonus was fair in the light of 
his performance. After he stepped down from the Board Oliver also provided handover support 
to Lukas.

Individual Annual Bonus payments:

Executive Directors

Stefan Bomhard
Lukas Paravicini2 
Oliver Tant2

Total annual bonus £’000

Maximum

£2,538

£608

£938

Actual1

 £1,627

 £353

 £526

Notes
1.  Half of the bonus will be deferred into an award of shares for both Stefan Bomhard and Lukas Paravicini. There will be no deferral into shares for Oliver Tant.
2.  Bonus pro-rated to reflect period of service, as a Director rendered during year. Oliver‘s total time pro rated bonus for the year was £631,125.

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Long-Term Incentive Plan awards vesting (Audited)

Performance awards vesting in February 2022 were based on performance measured over the three-year period ended 
30 September 2021. Neither of the current Executive Directors participated in this LTIP cycle. Oliver Tant who stepped off 
the Board on 18 May 2021 was a beneficiary.

Measure

Organic adjusted EPS growth at constant currency  
(average annual growth) 

Organic adjusted tobacco net revenue growth at constant 
currency (average annual growth) 

Organic adjusted NGP net revenue growth at constant currency 
(average annual growth)

Relative TSR (return over three financial years)

Achievement

Weighting

Target  
(25% vesting)

Maximum  
target  
(100% vesting)

Actual 
performance

Percentage of 
award vesting

40%

20%

20%

20% 

3% 

0% 

75%

8%

2%

130%

Median Upper Quartile

(1.54)%

0%

1.46%

15.92%

1.22%

31/37

0%

0%

15.92%

The TSR measure compared the Company’s performance against the following companies: Altria Group, Anheuser Busch 
Inbev, Associated British Foods, Astra Zeneca, British American Tobacco, BT Group, Burberry Group, Carlsberg B, Carnival, 
Compass Group, Diageo, Experian, GlaxoSmithKline, Heineken, Intercontinental Hotels, International Consolidated Airlines, 
ITV, J Sainsbury, Japan Tobacco, Kingfisher, Marks & Spencer Group, Morrison Supermarkets, Next, Pearson, Pernod Ricard, 
Philip Morris International, Reckitt, RELX, Smith & Nephew, Tate & Lyle, Tesco, Unilever, Vodafone Group and Whitbread.

Vested awards will be subject to a two-year holding period.

Recruitment Award vesting during the year ended 30 September 2021

In July 2020, Stefan Bomhard was granted a Recruitment Award to facilitate his recruitment as CEO and to replace certain 
outstanding awards granted to him by his previous employer, which were forfeited when he joined the Company. Full details 
of the Recruitment Award were disclosed in our 2020 DRR, but in summary Stefan was granted 116,921 shares set by reference 
to the value of the forfeited awards (£1,793,568). To replicate the terms of the forfeited awards, the Recruitment Award was 
split into four tranches, vesting in April 2021 and April 2022. Vesting of each tranche of the Recruitment Award is subject to the 
extent to which the original performance conditions applicable to the forfeited awards are met over the original performance 
period. The first tranche of the Recruitment Award was capable of vesting on 10 April 2021, and the final vesting outcome was 
28.5 per cent. Full details of the vesting of the forfeited award are disclosed in Inchcape Plc’s Annual Report and Accounts 2020. 
69,022 shares were granted under the first tranche of the Recruitment Award and the number of shares vesting (including 
dividend roll-up) was 21,305 at a value of £330,973.

Payments for loss of office and payments to former Directors (Audited)

Oliver Tant stepped down from the Board on 18 May 2021 and retired on 4 August 2021. He received his base salary and benefits 
through to his retirement date totalling £362,920.

In line with the Directors’ Remuneration Policy applying at that time and as previously communicated, he remained eligible for 
a time pro rated bonus for FY21, subject to performance criteria set out on page 130 and pro-rated to reflect the period of service 
rendered. His outstanding deferred bonus awards were released on retirement in accordance with the applicable Directors’ 
Remuneration Policy at the time of his announced retirement and he received his FY21 bonus 100 per cent in cash (the new 
Policy provides for the deferred part of the bonus to be delivered as conditional shares vesting after three years). He was not 
eligible to be granted a LTIP performance award for FY21, but his outstanding LTIP performance awards will continue to vest 
on their normal vesting dates and remain subject to their original performance conditions. To the extent the performance 
conditions are met, awards will be pro-rated to reflect the period of service rendered. This is consistent with Imperial Brands’ 
usual approach, which is that employees who retire are treated as ”good leavers”.

Alison Cooper stood down from the Board on 1 February 2020 and remained on the payroll until 8 October 2020. She 
received base salary and contractual benefits including pension contributions paid in the normal way up to 8 October 2020 
totalling £28,437, a payment of £90,000 in full and final settlement of all claims in relation to her employment, together with a 
reimbursement of legal fees of £10,000, and the costs of outplacement support up to a maximum of £60,000 plus VAT. She also 
received a repayment of £7,000 cash contributions made by her to the 2018 SAYE Share Save. Her accrued pension at the date 
of leaving employment was £301,811 per annum.

Matthew Phillips stood down from the Board on 1 February 2020 and remained on the payroll until 31 January 2021. He received 
base salary and contractual benefits including pension contributions paid in the normal way up to the end of January 2021 
totalling £226,955, a payment of £90,000 in full and final settlement of all claims in relation to his employment, together with a 
reimbursement of legal fees of £1,500, the costs of outplacement support up to a maximum of £60,000 plus VAT and repayment 
of £7,500 cash contributions made by him to the 2018 SAYE Share Save. His accrued pension at the date of leaving employment 
was £150,790 per annum.

W W W . I M P E R I A L B R A N D S P L C . C O M

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131

GOVERNANCE REMUNERATION REPORT – CONTINUED

2. DETAILS OF SHARE AWARDS GRANTED, SHARE INTERESTS HELD AND HISTORICAL CEO TOTAL 
SINGLE FIGURE VERSUS SHAREHOLDER RETURNS

Performance awards granted during the year (Audited)

When determining Stefan Bomhard’s award, the Committee took into account the prevailing share price performance over 
the year and the concerns expressed by a number of shareholders about the level of his salary on appointment as CEO. He 
and the Committee agreed that the face value of his 2021 LTIP award should be reduced, on an exceptional one-off basis, from 
350 per cent of salary to 315 per cent, a reduction of 10 per cent of the face value of the usual annual award. The number of 
shares under award reflects this adjustment. 

The award to Lukas Paravicini of 250 per cent of base salary was made in accordance with the terms of his appointment as 
announced on 17 February 2021 and ensures Lukas is aligned with the Company’s performance from the time of his appointment. 
The performance measures and performance period are identical to those awards granted to Stefan Bomhard in February 2021.

Stefan Bomhard

Lukas Paravicini

15 February 2021

19 May 2021

£14.935

£16.140

267,649

113,073

£3,997,338

£1,824,998 

315%

250%

30 September 2023

30 September 2023

Date of grant

Share price1

Number of nil-cost options

Face value

Amount of base salary

End of performance period

1.  Valued using the closing share price the trading day prior to grant.

The targets for the above performance awards are as follows:

Measure

Organic adjusted EPS growth at constant currency

Adjusted net debt/EBITDA (for FY23)

Return on Invested Capital (ROIC) (average annual)

Relative TSR

Weight

40%

20%

20%

20%

Target

2%

2.00x

16.6%

Median

Target

4.8% or higher

1.8x or lower

17.5% or higher

Upper quartile

Minimum performance (25% vesting)

Maximum performance (100% vesting)

Adjusted net debt/EBITDA measure – The level of the gearing criterion assumes an additional shareholder distribution will be 
made either via share buybacks and/or special dividends during the period in line with the Group’s capital allocation policy. 
To the extent the shareholder distribution is increased above the assumed level during the period, there is an agreed formula 
to raise the gearing target accordingly so as to incentivise incremental shareholder returns during the period. Similarly, if the 
shareholder distribution is reduced, the target gearing will be lowered. This will reinforce alignment of this measure to the 
Group’s capital allocation policy and shareholder value creation.

The TSR comparator group will comprise the following companies – Altria Group, Anheuser Busch Inbev, Beiersdorf, British 
American Tobacco, Brown-Forman, Carlsberg B, Carnival, Clorox, Constellation Brands, Diageo, Heineken, Henkel, Japan 
Tobacco, Kimberly-Clark, Kirin Holdings, L’Oréal, Monster Beverage, Pernod Ricard, PepsiCo, Philip Morris International, Procter 
& Gamble, Reckitt, Swedish Match, Uni Charm and Unilever.

Each measure operates independently and is capable of vesting regardless of the Company’s performance in respect of the other 
metrics. The Committee retains discretion to adjust up or down including to zero the number of shares that vest taking into account 
a number of factors including personal or corporate performance and circumstances that were unforeseen at the date of grant.

SHARE INTERESTS AND INCENTIVES (AUDITED)

Shares held at 30 September 2021

Conditional awards and options held at 30 September 2021

Owned outright

Subject to  
a holding period

Awards unvested and subject 
to performance conditions

Options unvested and subject 
to continued employment

Vested but not 
exercised

Executive Directors

Stefan Bomhard

Lukas Paravicini
Oliver Tant1

Non-Executive Directors
Thérèse Esperdy2

Sue Clark

Alan Johnson

Bob Kunze-Concewitz

Simon Langelier

Pierre-Jean Sivignon
Steven Stanbrook2

Jon Stanton 

3,394

–

77,829

36,125

6,121

263

50,338

25,665

48

19,559

2,451

4,265

–

30,525

– 

– 

– 

– 

– 

– 

685,332

113,073

172,607

– 

– 

– 

– 

– 

– 

687

–

515

– 

– 

– 

– 

– 

– 

–

–

– 

– 

– 

– 

– 

– 

1.  Held at date of leaving employment.
2.  Thérèse Esperdy and Steven Stanbrook hold their shares in the form of American Depositary Receipts.

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There have been no changes to the above holdings since the year-end.

Our middle market share price at the close of business on 30 September 2021, being the last trading day of the financial year, 
was £15.585 and the range of the middle market price during the year was £12.196 to £16.74.

Full details of the Directors’ share interests are available for inspection in the Register of Directors’ Interests at our 
registered office.

EXECUTIVE SHAREHOLDINGS AND DIRECTORS’ INTERESTS (AUDITED)

Shares held at 
start of year

Shares held at 
end of
year1

Increase in 
shares held 
during year

Value of shares 
held at start of 
year2
£’000

Value of shares 
held at end of 
year3
£’000

Difference in 
value £’000

Shareholding 
required
(% salary)

Current
shareholding
(% salary/fees)3

Requirement 
met3, 4 & 5

Executive Directors
Stefan Bomhard4
Lukas Paravicini5
Oliver Tant6
Non-Executive Directors7
Thérèse Esperdy

Sue Clark

Alan Johnson

Bob Kunze-Concewitz

Simon Langelier

Pierre-Jean Sivignon

Steven Stanbrook

Jon Stanton

3,200

–

7,659

–

92,368

108,354

34,033

5,692

–

–

25,193

44

19,178

2,034

36,125

6,121

263

50,388

25,665

48

19,559

2,451

4,459

–

15,986

2,092

429

263

50,388

472

4

381

417

44 

–

1,263

465

78

–

–

345

1

262

28

119

–

1,689

563

95

4

785

400

1

305

38

75

–

426

98

17

4

785

55

–

43

10

300

300

300

– 

– 

– 

– 

– 

– 

– 

– 

9

–

225

– 

– 

– 

– 

– 

– 

– 

– 

Yes

Yes

N/A

N/A

N/A

N/A

N/A

N/A

N/A

N/A

N/A

1.  Or date of leaving if earlier.
2.  Based on a share price of £13.675, being the closing price on 30 September 2020, and includes the value of shares owned outright and those vested but subject to a 

holding period, being the deferred element of the bonus.

3.  Based on a share price of £15.585, being the closing price on 30 September 2021.
4.  Stefan Bomhard joined the Board on 1 July 2020 and has five years to build to his shareholding requirement.
5.  Lukas Paravicini joined the Board on 1 May 2021 and has five years to build to his shareholding requirement.
6.  Oliver Tant retired on 18 May 2021.
7.  Non-Executive Directors do not have a shareholding requirement but are required to invest a minimum percentage of their fees in the Company’s shares which they 

are required to retain for the duration of their appointment.

REVIEW OF PAST PERFORMANCE

The chart below shows the value of £100 invested in the Company on 1 October 2011 compared with the value of £100 invested 
in the FTSE 100 Index for each of our financial year-ends to 30 September 2021. We have chosen the FTSE 100 Index as it 
provides the most appropriate and widely recognised index for benchmarking our corporate performance over a 10-year period.

Index value

250

200

150

100

2011

2012

2013

2014

2015

2016

2017

2018

2019

2020

2021

Imperial Brands

FTSE 100 Return Index

W W W . I M P E R I A L B R A N D S P L C . C O M

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133

GOVERNANCE REMUNERATION REPORT – CONTINUED

CHANGE IN CHIEF EXECUTIVE OFFICER REMUNERATION
2020 
Alison 
Cooper

2020  
Joerg 
Biebernick

2021  
Stefan 
Bomhard

2020 
Stefan
Bomhard

2020  
Dominic 
Brisby

2019 
Alison 
Cooper

2018 
Alison 
Cooper

2017 
Alison 
Cooper

2016 
Alison 
Cooper

2015 
Alison 
Cooper

2014 
Alison 
Cooper

2013 
Alison 
Cooper

2012  
Alison  
Cooper1

Total remuneration 
£’000

Annual bonus as 
a percentage of 
maximum

Shares vesting 
as a percentage 
of maximum

3,421

1,104

963

943

448

2,137

3,935

4,657

5,404

3,637

2,686

2,011

2,793 

64.1

402

402

402

402

313

87

60

72

80

69

34

51.2 

30.84

nil

nil

nil

nil

nil

20

44.4

45.7

15.8

5.8

nil

58.0 

1.  Total remuneration includes value of share plans vesting that were granted prior to appointment as CEO.
2.  48.4% was the formulaic out-turn; however, the Remuneration Committee accepted the CEO’s recommendation and used its discretion to reduce this to 40%.
3.  51% was the formulaic out-turn; however, the Remuneration Committee used its discretion and reduced this to 31%.
4.  Vesting of recruitment award based on performance criteria of former employer.

3. HOW DIRECTORS’ REMUNERATION COMPARES WITH EMPLOYEES’ REMUNERATION

There is a strong alignment in how we approach pay for our Executive Directors and the wider workforce with a focus on 
performance-related pay and similar performance metrics in our annual bonus and LTIP. Our reward packages are designed 
to enable us to attract and retain the best talent, driven by market practice, skills and experience.

Executive Directors

Increase in line with wider workforce

Mix of financial/strategic measures  
50% of bonus deferred into award of shares

Performance metrics measured over 3 years  
2-year holding period after vesting

14% cash or contributions into Company’s pension fund

£250 per month  
3-year savings period

Consideration of colleagues’ views

UK employees

Salary

Average increase for FY22 – between 2.0% to 3.5%

Annual Bonus

Mix of financial/strategic measures  
100% paid in cash

LTIP

Pension

Sharesave

Performance metrics measured over 3 years  
No holding period

The majority of UK employees receive a contribution  
of 14% of salary 

£250 per month  
3-year savings period

Our colleagues are at the core of our business, and during the year the Board expanded on its listening sessions and 
workforce engagement which gave us an opportunity to hear feedback from colleagues on a variety of topics which 
included our strategy, ESG, culture and diversity and inclusion. We also explored the topic of remuneration, giving 
participants the opportunity to learn about how the Committee is required to align executive reward with the approach to 
pay for all employees, and to understand their views on reward at Imperial Brands. The level of engagement was extremely 
high with a constructive discussion covering:

•  Selection of annual bonus and LTIP metrics, recognising the low out-turns under the LTIP over recent years and expected 

outcomes on pay-outs on the annual bonus.

•  Consistency on annual bonus measures in recent years.
•  Linking ESG targets to remuneration.
•  Recognition that pay and benefits are attractive within the Company, with confidence in the leadership’s ability to deliver 

the strategy and the results we need.

The Board is committed to continuing to listen to colleagues and we will look to hold further reward sessions in FY22.

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PERCENTAGE CHANGE IN BOARD REMUNERATION

The table below shows the percentage change in the salary, benefits and annual bonus for the Directors, between FY20 and 
FY21, as well as the disclosure for FY20.

Executive Director

Stefan Bomhard

Lukas Paravicini
Oliver Tant2

Non-Executive Directors
Thérèse Esperdy3

Sue Clark

Alan Johnson

Bob Kunze-Concewitz

Simon Langelier

Pierre-Jean Sivignon

Steven Stanbrook
Jon Stanton4

All UK employees

Year-on-year change in pay for Directors compared with UK employees

2021

2020

Salary

Benefits

Annual Bonus

Salary

Benefits

Annual Bonus

 58.6% 

183.3%

540.6%

 Stefan was appointed to the Board on 1 July 2020

 Lukas was appointed to the Board on 1 May 20211

(37.5%)

(41.2%)

(12.3%)

1.90%

6.25%

31.49%

24.7% 

 7.0% 

(100%)

 (100%)

N/A 

N/A 

353.27%

55.42%

-41.30%

-50.00%

 Alan was appointed to the Board on 1 January 20211
 Bob was appointed to the Board on 1 November 20201

0.0% 

176.2% 

0.0% 

17.9% 

0.0% 

(100%)

N/A

 (100%)

(100%)

2.4%

 N/A 

N/A 

N/A 

N/A 

7.9%

2.41% 

-40.00%

 Pierre-Jean was appointed to the Board on 1 July 2020 

8.42%

187.88%

6.69%

-66.67%

-5.72%

-5.72%

N/A

N/A

32.44%

N/A

N/A

N/A

1.  A year-on-year comparison is not possible in these circumstances.
2.  Oliver Tant retired from the Board on 18 May 2021.
3.  Increase reflects first full year as Chair
4.  Increase reflects first full year as Chair of the Audit Committee 

CEO PAY RATIO

The table below shows the multiple of our CEO’s pay ratio to median, lower quartile and upper quartile pay in the UK. The 
calculations are based on methodology Option A as defined by the regulations and calculating the pay and benefits of all UK 
employees on a full-time equivalent basis. Option A was chosen as it is the most robust approach. The CEO pay ratio is based 
on comparing the CEO’s pay to that of Imperial Brands’ UK-based employee population, a large proportion of whom are in 
sales roles. The Committee anticipates that the ratios are likely to be volatile over time, largely driven by the CEO’s incentive 
outcomes which are dependent on Group-wide results. In light of financial performance outcomes being signed off close to 
the publication of the Annual Report, the annual bonus outcomes for employees other than the CEO have been calculated at 
target performance (60 per cent of maximum bonus opportunity), although some employees may receive a variation of this 
in practice. In 2020 total remuneration used to calculate the ratios was £2,585,428; and in respect of base salary only £1,299,875 
was used. These were an amalgam of the incumbents who served as CEO during the year.

The pay levels shown for the percentiles show remuneration for the 12 months to 30 September 2021.

Financial year

Calculation methodology

P25 (lower quartile) x:1

P50 (median) x:1

P75 (upper quartile) x:1

2021

2020

2019

Total remuneration

Base salary

A

A

A

57.5

50.2

53.0

45.5

38.7

36.5

29.6

24.4

22.0

Stefan Bomhard

P25 (lower quartile)

P50 (median)

P75 (upper quartile)

£3,421,078

£1,269,000

57.5

32.3

45.5

26.3

29.6

18.6

The Committee is satisfied that the overall picture presented by the 2021 pay ratios is consistent with the reward policies for 
our UK employees. The Committee takes into account these ratios when making decisions around the Executive Director pay 
packages, and Imperial Brands takes seriously the need to ensure competitive pay packages across the organisation.

The CEO total remuneration pay ratio has increased across all percentiles, due to an increase in CEO total remuneration of 
32.3 per cent. The CEO base salary ratio has remained broadly static, confirming that the variance is driven by performance-
related variable pay. 

The salary component for FY21 at each quartile is £39,244 (P25), £48,198 (P50) and £68,222 (P75). The equivalent total pay 
numbers are £59,479 (P25), £75,153 (P50) and £115,544 (P75).

W W W . I M P E R I A L B R A N D S P L C . C O M

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GOVERNANCE REMUNERATION REPORT – CONTINUED

RELATIVE IMPORTANCE OF SPEND ON PAY

The table below shows the expenditure and percentage change in overall spend on employee remuneration and dividends.

£ million unless otherwise stated

Executive Directors’ total remuneration1,2
Overall expenditure on pay2
Dividend paid in the year3

2021

5

775

1305

2020

5

812

1,753

Percentage  
change

(0.8)

(4.6)

(25.6)

1.  Executive Directors’ total remuneration is based on the total single figure for all Executive Directors and is included to provide a comparison between Executive 

Director and overall employee pay.

2.  Excludes employer’s social security costs. 
3.  There were no share buybacks during either FY20 or FY21.

EMPLOYEE BENEFIT TRUSTS

Our policy remains to satisfy options and awards under our employee share plans either from market purchased ordinary 
shares or ordinary shares held in treasury, distributed through our employee benefit trusts: the Imperial Tobacco Group PLC 
Employee and Executive Benefit Trust (the Executive Trust) and the Imperial Tobacco Group PLC 2001 Employee Benefit Trust 
(the 2001 Trust) (together the Employee Benefit Trusts).

As at 30 September 2021, we held 74,289,137 ordinary shares in treasury which can be used to satisfy options and awards under 
our employee share plans either directly or by gifting them to the Employee Benefit Trusts.

Options and awards may also be satisfied by the issue of new ordinary shares.

Details of the ordinary shares held by the Employee Benefit Trusts are as follows:

Executive Trust

2001 Trust

SHARE PLAN FLOW RATES

Balance at 
01/10/2020

Acquired  
during year

Distributed 
during year

Balance at 
30/09/2021

Ordinary shares 
under award at 
30/09/2021

Surplus/
(shortfall)

595,554

1,507,526

0

0

11,184

1,135,693

584,370

371,833

1,868,192

(1,283,822)

7,553,912

(7,182,079)

The rules of each of the Company’s share plans contain provisions limiting the grant of options and awards to shares 
representing no more than 10 per cent of issued share capital of the Company over a period of 10 years (or, in the case of 
options and awards granted under the LTIP and Deferred Share Bonus Plan, 5 per cent of issued share capital over the same 
10-year period). Currently, an aggregate total of 0.9 per cent of the Company’s issued share capital (including shares held in 
treasury) is subject to options and awards under our executive and all-employee share plans.

SUMMARY OF OPTIONS AND AWARDS GRANTED

Limit on awards

10% in 10 years

5% in 5 years

5% in 10 years (executive plans)

Cumulative options and awards granted as a percentage of  
issued share capital (including those held in treasury)

Options and awards granted during the year as a percentage  
of issued share capital (including those held in treasury)

2.4

1.6

1.8

0.4

0.4

0.4

EXTERNAL BOARD DIRECTORSHIPS

The Committee recognises that external non-executive directorships are beneficial for both the Executive Director concerned 
and the Company. Each serving Executive Director is restricted to one external non-executive directorship in a listed company 
and may not serve as the chair of a FTSE 100 company. At the discretion of the Board, Executive Directors are permitted to 
retain fees received in respect of any such non-executive directorship.

Stefan Bomhard is a non-executive director of Compass Group PLC and was permitted to retain the £88,000 fee received from 
this position in the financial year.

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4. REMUNERATION COMMITTEE MEMBERSHIP AND DUTIES

The Board is ultimately accountable for executive remuneration, but has delegated this responsibility to the Committee, 
at least three of whose members are independent Non-Executive Directors. The Chair, who is a member of the Committee, 
was independent on appointment. We consider this independence fundamental in ensuring Executive Directors’ and senior 
management’s remuneration is set by those who have no personal financial interest, other than as shareholders, in the 
matters discussed.

To reinforce this independence, a standing item at each Committee meeting allows the members to meet without any 
Executive Director or other manager being present.

The Committee considers its key responsibility as being to support the Company’s strategy and short and long-term 
sustainable success. This is ensured by the adherence to our Executive Pay Principles set out on pages 125 and 126 and the 
Directors’ Remuneration Policy which set the right conditions for high calibre executives to deliver and further, to provide 
long-term benefits to all stakeholders. It also determines the specific remuneration package, including service agreements and 
pension arrangements, for the Chair, each Executive Director and our Executive Leadership Team. When setting the policy for 
Executive Director remuneration, the Committee reviews workforce remuneration and related policies to ensure the alignment 
of incentives and rewards across the Group.

The Committee’s other responsibilities include:

•  maintaining a competitive Remuneration Policy appropriate to the business environment of the countries in which 
we operate, thereby ensuring we can attract, retain and motivate high calibre individuals throughout the business;
•  aligning Executive Directors’ and senior management’s remuneration with the interests of long-term shareholders 

whilst ensuring that remuneration is fair but not excessive and reflects the contribution made;

•  setting measures and targets for the performance-related elements of variable pay;
•  oversight of our overall policy for employee remuneration, employment conditions and our employee share plans; and
•  ensuring appropriate independent advisers are appointed to provide advice and guidance to the Committee.

The Committee’s terms of reference are reviewed annually, and were last reviewed in September 2021. They are available on 
our website.

www.imperialbrandsplc.com.

When carrying out its duties the Committee considers the Remuneration Policy and practices in the context of provision 40 
of the UK Corporate Governance Code, as follows:

Clarity – The Remuneration Policy sets out clearly each element of remuneration limits in terms of quantum and the 
discretions the Committee can apply. The DRR sets out the arrangements clearly and transparently. Questions on the 
remuneration arrangements can be raised at the AGM and also through our “Meet the Board” programme.

Simplicity – The remuneration structure for our Executive Directors consists of fixed pay (base salary, pension and benefits), 
annual bonus and a Long-Term Incentive Plan. Our remuneration structures throughout the organisation are simple in nature 
and understood by employees.

Risk – A number of features within the Remuneration Policy exist to manage different kinds of risks; these include:

•  malus and clawback provisions operating across all discretionary incentive plans;
•  deferral of remuneration and holding periods;
•  Remuneration Committee discretion to override formulaic out-turns to ensure incentive pay-outs reflect underlying 

business performance and shareholder experience;

•  limits on awards specified within the policy and plan rules; and
•  regular interaction with the Audit Committee.

Predictability – The Committee regularly reviews the performance of inflight awards so it understands the likely outcomes.

Proportionality – The Committee is against rewarding poor performance and, therefore, a significant portion of remuneration 
is performance-based and dependent on delivering the Company’s strategy. Performance targets are based on a combination 
of measures to ensure there is no undue focus on a single measure.

Alignment – There is a clear progression of remuneration throughout the workforce with performance measures supporting 
the key performance indicators and the long-term sustainability of the business. The Committee reviews the Remuneration 
Policy, taking into account the feedback received from shareholders and the impact on the wider workforce. The Committee 
benefits from the membership of Steven Stanbrook as the Workforce Engagement Director and the input he provides in terms 
of the wider employee experience.

W W W . I M P E R I A L B R A N D S P L C . C O M

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GOVERNANCE REMUNERATION REPORT – CONTINUED

Remuneration Committee meetings 2020/21

The Remuneration Committee met for four scheduled meetings and one ad hoc meeting during the year although there was 
significant work outside the Committee to agree remuneration packages for new members of the senior leadership team. 
Details of the main activities are set out in the Chair’s Statement at the beginning of the DRR.

Other regular attendees include the CEO, Company Secretary, Remuneration Committee Secretary, Chief People and Culture 
Officer, Group Reward Director and the Committee’s principal adviser. None of the individuals were involved in any decisions 
relating to their own remuneration.

The main agenda items and decisions taken in the four meetings included the following:

November 2020

February 2021

May 2021

September 2021

•  FY20 Annual Bonus out-turn agreed and downward discretion applied
•  FY18 LTIP out-turn
•  FY21 Annual Bonus structure
•  FY21 LTIP performance measures and award levels
•  Directors’ Remuneration Policy finalised

•  Approval of FY21 Annual Bonus Plan and FY21-23 LTIP performance targets
•  Review of AGM voting and agreement on shareholder outreach to understand further shareholders’ views 

•  Review of shareholder feedback and consultation and update on actions since the AGM
•  Review of Executive Leadership Team shareholding policy

•  Executive Director and Executive Leadership Team pay review and Chair’s fee for FY22
•  FY22 Annual Bonus structure
•  FY22 LTIP structure
•  Forecasted out-turns for Annual Bonus and LTIPs
•  Committee terms of reference

Advice provided to the Remuneration Committee

The Committee appointed FIT Remuneration Consultants LLP (FIT) as principal adviser with effect from 1 November 2017. 
FIT is a member of the Remuneration Consultants’ Group and complies with its Code of Conduct which sets out guidelines 
to ensure that its advice is independent and free of undue influence. FIT carried out no other work for Imperial Brands or its 
subsidiaries, and the Committee is satisfied that FIT’s advice was objective and independent. Fees paid were £131,868.

Other companies which provided advice to the Remuneration Committee are as follows:

Alithos Limited undertook total shareholder return (TSR) calculations and provided advice on all TSR-related matters. During 
the year it was paid £19,500, and provided no other services to the Company. Willis Towers Watson provided market pay data 
and was paid £27,600 for these services. Willis Towers Watson also provided actuarial services to the Company. All of these 
advisers were appointed by the Committee, which remains satisfied that the provision of those other services in no way 
compromises their independence. They are all paid on the basis of actual work performed rather than on a fixed fee basis.

VOTING ON THE REMUNERATION REPORT AT THE 2021 AGM

At the 2021 AGM there were two remuneration-related votes to approve the new Directors’ Remuneration Policy and to approve 
the Directors’ Remuneration Report.

Resolution

Votes for 
including 
discretionary  
votes

Percentage 
for

Votes 
against

Percentage 
against

Total votes cast 
excluding votes 
withheld

Votes 
withheld1

Total votes  
cast including 
votes withheld

Directors’ Remuneration Report 

439,578,484

Directors’ Remuneration Policy 

706,375,474

59.73

95.28

296,353,504

34,958,557

40.27

4.72

735,931,988

741,334,031

6,776,342

742,708,330

1,374,300

742,708,331

1.  Votes withheld are not included in the final figures as they are not recognised as a vote in law.

The strong support received for the Directors’ Remuneration Policy followed extensive engagement with our largest 
shareholders during 2020. The input we received from shareholders was extremely helpful. Although the DRR resolution 
was carried, we were disappointed with the level of votes that were cast against.

In the run up to the 2021 AGM we engaged with a number of our shareholders to understand their concerns. The principal 
point at issue for them, and some of the proxy voting guidance services, was the level of base salary for Stefan Bomhard, 
CEO on his appointment.

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Following the AGM, we continued to engage with our largest shareholders and their input has resulted in a number of actions 
the Committee has taken as a result of the feedback.

A key lesson learned is the need for the Committee to be clearer in the DRR about why it takes its decisions. The Committee 
would, therefore, have liked to highlight two aspects which were important in its considerations of setting Stefan Bomhard’s 
remuneration at the time of his appointment. In competitive terms, his base salary is lower than the median of the FTSE 30 
(excluding financial services) as is his total target remuneration and this was an important aspect of the Committee’s 
consideration. Furthermore, in setting the salary of the CEO, the Committee took into consideration the need to balance 
restraint with paying fairly for the significant role being undertaken. These points should have been made more clearly in 
last year’s report.

The Committee would also highlight a number of decisions it has taken as a result of the feedback it has received during its 
ongoing dialogue with investors:

•  As announced on 18 February 2021, on an exceptional basis, the 2021 LTIP award to Stefan Bomhard was reduced from 

350 per cent of salary to 315 per cent, a reduction of 10 per cent of the usual annual award. This decision took into account 
both share price performance over the year as well as feedback from shareholders about his base salary on appointment.

•  As detailed in the Company’s announcement of 17 February 2021 Lukas Paravicini joined the Board as Chief Financial Officer 

on 1 May 2021.
•  His annual salary is £730,000 (compared with his predecessor’s salary of £750,000) and will not be increased before 

January 2023.

•  Lukas’ base salary is between the median and the upper quartile of the FTSE 50 and at the median of the FTSE 30. 
His maximum total remuneration is at the median of the FTSE 50 and between the lower quartile and median of 
the FTSE 30.

•  In line with the Remuneration Policy approved by shareholder at our 2021 AGM, his pension allowance is equivalent to a 
maximum of 14 per cent of salary (in line with UK employees). His annual bonus is a maximum of 200 per cent of salary 
(pro-rated for time served in the first year of appointment), and the long-term incentive award a maximum of 250 per cent 
of salary.

•  The Committee considered external benchmarking data and internal relativities as reference points. It also considered the 
skills and experience that Lukas brings which are required to fulfil the role as the Company implements its new strategy.

•  The Committee also considers Lukas’ pay reflects his proven track record in international consumer goods companies, 

and his impeccable finance credentials as well as considerable operational experience.

•  No LTIP awards were bought out but the Company has agreed to compensate him for a guaranteed bonus award he  

would have received from his previous employer ED&F Man in the amount of US$750,000. The payment will be made in 
December 2021 and will be forfeited if his employment with the Company is terminated for cause or he has given notice 
to terminate his employment on or before the date of payment.

The Committee understands that shareholders have diverse views in respect of remuneration, and therefore continues to engage 
with the Company’s largest shareholders to ensure it understands the range of views which exist on remuneration issues.

SUE CLARK
CHAIR OF THE REMUNERATION COMMITTEE

W W W . I M P E R I A L B R A N D S P L C . C O M

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139

GOVERNANCE DIRECTORS’ REPORT

DIRECTORS’ REPORT

The Directors present their report and audited financial statements for the year ended 
30 September 2021. This Directors’ Report forms part of the management report as 
required under the Disclosure Guidance and Transparency Rules.

CONFLICTS OF INTEREST

EXTERNAL APPOINTMENTS

INDUCTION AND TRAINING

Our Directors have a statutory duty to 
avoid situations where they have, or 
could have, a direct or indirect interest 
that conflicts, or possibly may conflict, 
with the interests of the Company, 
and give notice of any such conflict 
at the start of any Board meeting. The 
Company’s Articles of Association 
allow the Board to authorise potential 
conflicts of interest that may arise and 
to impose such limits or conditions as 
it thinks fit. Directors are not allowed 
to participate in such considerations or 
to vote regarding their own conflicts.

Any potential conflicts of interest 
are considered and addressed prior to 
any new external Board appointment. 
All potential conflicts are submitted 
to the Board for consideration and, 
as appropriate, authorisation in 
accordance with our Articles of 
Association and the Companies Act 
2006 and entered into our Conflicts 
Register. As part of our annual review 
process, all situations entered in the 
Conflicts Register are reviewed and 
reconsidered. The Board is satisfied 
that the independence of those 
Directors who have external 
board appointments has not 
been compromised and there are 
currently no cross-directorships 
between Board members.

The Board confirms that, with the 
exception of the Chair, who is not 
subject to the Code’s independence 
test but met the independence criteria 
on appointment, all NEDs remained 
independent throughout the year as 
defined in the Code.

Details of the Directors’ share 
interests are shown in the Directors’ 
Remuneration Report on page 133.

NEDs, including the Chair, may serve 
on a number of other boards provided 
that they can demonstrate that any 
such appointment will not interfere 
with their time commitment to the 
Company, nor represent a conflict 
of interest.

Mindful of published investor 
guidance, the Succession and 
Nominations Committee reviews 
the extent of the NEDs’ other interests 
throughout the year. In accordance 
with the provisions of the 2018 Code, all 
NEDs are required to obtain approval of 
the Board prior to accepting any new 
office or employment. The Board 
is satisfied that each of the NEDs 
commits sufficient time to their 
duties in relation to the Company. 
The Chair and each of the NEDs has 
confirmed they have sufficient time to 
fulfil their obligations to the Company.

The Board is supportive of 
Executive Directors and members 
of the ELT accepting non-executive 
directorships of other companies 
to widen their experience and 
knowledge for the benefit of the 
Company. Accordingly, in accordance 
with the Code and subject to the 
agreement of the Board, Executive 
Directors and members of the ELT 
are permitted to accept one external 
non-executive board appointment 
and to retain any fees received from 
such appointment. At the time of 
publication of this report, Stefan 
Bomhard held one non-executive 
directorship, and no ELT members 
had an external appointment.

Following their appointment to 
the Board, new Directors receive a 
tailored induction programme which 
includes industry-specific training, 
meetings with senior management 
and site visits to the Group’s 
businesses, although during the 
financial year these have been 
restricted due to the COVID-19 
pandemic. New Directors are also 
briefed on internal controls at both 
head office and business unit level 
and provided with information 
on relevant Company policies and 
governance-related matters. See 
page 110 for details of the induction 
programme of Lukas Paravicini.

The Company is committed to 
the continuing development of its 
NEDs in order that they may build 
on their expertise and develop 
their understanding of our business. 
Briefings are given by our advisers 
on matters of legislative change and 
corporate governance developments 
as well as focused Committee topics 
such as executive remuneration, 
financial reporting requirements 
and environmental issues. Periodic 
“deep dives” into various areas of the 
business are presented to the Board 
in the regular meeting schedule.

The Company Secretary is 
responsible for advising the Board, 
through the Chair, on matters of 
corporate governance. In addition, 
all Directors have access to the advice 
of the Company Secretary and, where 
appropriate, the services of other 
employees for all governance and 
regulatory matters.

Independent professional 
advice is available to all Directors, 
in appropriate circumstances, 
at the Company’s expense.

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BOARD EVALUATION

BACKGROUND

The Code requires that an external 
evaluation is carried out every three 
years, with an internal evaluation in 
the intervening years. However, as 
discussed in our 2020 Annual Report, 
the Chair considered it appropriate to 
defer an externally facilitated Board 

evaluation for one year due to the 
significant changes to the Board and 
to allow time for both herself and the 
SID to complete a full year in office 
and for our renewed strategic 
direction to be established.

An externally facilitated evaluation 
was therefore undertaken during 
May and June 2021, conducted by 
Lisa Thomas at Independent Board 
Evaluation (IBE). Neither Lisa nor 
IBE has any other link with the 
Company or its Directors.

REVIEW PROCESS

BACKGROUND

INSIGHTS

DISCUSSION

OBSERVATION

ONE-TO-ONE INTERVIEWS

BRIEFING & DOCUMENTATION 
REVIEW

BOARD OBSERVATION

BOARD MEMBER 
INTERVIEWS

BOARD REPORT

COMMITTEE 
OBSERVATIONS

KEY NON-BOARD MEMBER 
INTERVIEWS

INDIVIDUAL 
COMMITTEE 
REPORTS

BOARD DISCUSSION

REVIEW PROCESS

The evaluation 
process consisted of a 
briefing from the Chair 
in May 2021, observing 
Board and Committee 
meetings in May and 
June, and interviews 
with Board members, 
senior management, 
the auditors and 
remuneration consultants 
during June and July.

Following completion 
of the interviews, the 
findings were collated and 
discussed with the Chair 
and the CEO separately 
in August 2021 and 
presented back to the 
Board for discussion at 
its September meeting, 
with Lisa Thomas present. 
Feedback on Committees 
was presented to each 
Committee Chair and 
reviewed with the 
whole Board.

Feedback on the Chair was 
presented to and discussed 
with the SID who shared it 
with Board colleagues before 
discussing it with the Chair, 
and feedback on individual 
Board member performance 
was discussed with the 
Chair, with the aim of 
forming discussion and 
development points for 
each Director.

In view of the multiple 
changes at Board and 
executive level, the review 
was mainly forward looking, 
to establish ways of working 
for a new team, who are 
focused now on strategy 
execution, overseeing a 
culture transformation, 
settling in the new 
Executive Committee, 
as well as developing the 
NGP strategy.

INSIGHTS

The broad message from the 
review is that the Board is in a 
very different place one year on, 
under the leadership of the new Chair. 
This was confirmed by the feedback 
from non-Board colleagues. The Board 
has demonstrated a positive outlook 
over the last year, showing support 
for the CEO and an ability to challenge 
and add value, especially through the 
strategy process, which received very 
positive feedback. Naturally the Board 
is in transition and Board relationships 

are developing, but the Board is looking 
forward to a further strengthening of 
Board culture and dynamics through 
in-person meetings. The feedback 
confirmed that notwithstanding 
virtual meetings, this has been an open 
boardroom throughout the pandemic, 
with free-flowing discussion and an 
inclusive approach to new members.

The Board rated several areas of 
its performance highly, including 
strategy, Board focus, governance 

and compliance, accountability to 
shareholders, boardroom culture 
and decision-making. Areas for 
further progress, and which will be 
the focus of the Board’s action plan, 
were felt to be risk, ESG/stakeholder 
engagement, succession planning and 
Board papers. At the time of the review, 
Board composition also needed some 
attention, and this has now been 
addressed through the appointment  
of Ngozi Edozien and Diane de 
Saint Victor.

W W W . I M P E R I A L B R A N D S P L C . C O M

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141

GOVERNANCE DIRECTORS’ REPORT – CONTINUED

DISCUSSION

Against a backdrop of a number of 
recommendations to address the 
above, the Board has decided to 
focus on the following for 2022:

1.  With a significant change 

programme in flight, the Board 
will agree what its own objectives 
are for the next year, separate 
from the business objectives, 
so that it maintains focus on the 
important topics for its agenda 
and balances those with its 
governance responsibilities. 
Whilst the Board focused 
well on its agenda through the 
pandemic, with the strategy 
re-set and the changes to 
personnel, it acknowledges 
that it needs to bring fewer topics 
onto the agenda in order to allow 
for deeper discussions. Some 
of the themes for the objectives 
discussion will be ESG, NGP, 
people and talent, consumer 
centricity, safety and wellbeing, 
and risk, which will all be the 
subject of more strategic focus. 
The Board plans to establish its 
objectives following the year end 
and will table a discussion for 
this in early 2022. As part of this 
focus, the CEO will chair a new 
Executive Committee dealing 
with ESG, which will report 
straight to the Board.

2. This more focused agenda 
will be reflected in the 
approach to Board materials, 
and how items are discussed 
at the Board, including 
enhancing broader stakeholder 
considerations. The Board 
will consider developing more 
non-financial KPIs to allow 
it to have oversight of 
strategy execution and 
cultural indicators, with the 
aim of formulating these into a 
dashboard for the Board to have 
a regular overview of progress.

3. The Board will establish a plan for 

continuing its engagement with the 
business and the wider workforce, 
so that it can further deepen its 
knowledge of the business, and form 
relationships with the new senior 
team, with the aim of extending the 
collaborative approach between the 
new Board and the new team and 
ensuring continued challenge and 
support at all times, whilst also 
leveraging Board skills.
4. Expanding the remit of the 

Succession and Nominations 
Committee to include governance 
and repurposing it into the People 
and Governance Committee. This 
Committee will continue to address 
agenda items in line with code 
expectations for a Nominations 
Committee, and will include 
the broader listening strategy 
and detailed oversight of the 
culture transformation.

CHAIR AND COMMITTEES

Board Colleagues were extremely 
positive about the impact the Chair has 
made in these early stages of her tenure 
as Chair. Amongst her positive attributes 
are the ability to focus the board 
agenda, take difficult decisions and 
to communicate clearly and directly.

The Board Committees were also 
reviewed, with the Audit Committee 
Chair receiving high praise for 
his input, time commitment and 
deep technical understanding. The 
Committee is well set to make a 
further step change with the arrival 
of Lukas Paravicini as CFO. The 
main areas to focus on for the Audit 
Committee are a more simplified 
and efficient operational processes 
and pushing for a step up in pace 
to enhancements to the Group’s 
control framework.

The Remuneration Committee 
Chair is described as managing 
the Remuneration Committee highly 
effectively, spending time in advance 
with colleagues and advisers and 
briefing accordingly. Remuneration 
Committee feedback indicates that 
the Committee is rigorous and should 
benefit from enhanced support from 
the refreshed HR team.

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INSURANCE & INDEMNITIES

Our Directors and Officers can face 
significant personal liability under 
criminal or civil law or the UK 
Listing regime, and can face a range of 
penalties, including censure, fines and 
imprisonment. In order to attract the 
best people, the Company considers 
that it is in both its and stakeholders’ 
best interests to protect them from 
the consequences of innocent error 
or omission. During the year the 
Company has, therefore, purchased 
and maintained appropriate insurance 
cover in respect of directors’ and 
officers’ liabilities. Qualifying third-
party indemnity arrangements for 
the benefit of Directors, in a form 
and scope which comply with the 
requirements of the UK Companies 
Act 2006 (the Act), were also in force 
throughout the year and up to the date 
of this Annual Report.

EQUAL OPPORTUNITIES

We regard equality and fairness as 
a fundamental right of all our people. 
We aim to create a work environment 
that allows equal opportunities so 
they are employed fairly, safely 
and in compliance with applicable 
employment laws and regulation. 
We respect each person for who 
they are and what they can contribute 
and provide the same opportunity for 
career development and promotion 
regardless of disability, physical 
or mental health, age, race, origin, 
gender, sexual orientation, political 
views, religion, marital status or any 
other legally protected status.

CHARITABLE & POLITICAL 
DONATIONS

As part of our responsible approach, 
we continued to support a number 
of communities in which we operate 
by allocating a central budget. This 
budget largely funds our support of the 
Eliminating Child Labour in Tobacco 
Growing (ECLT) Foundation and our 
support of Hope for Justice. Further 
information can be found within 
the case studies on our website. In 
addition, a number of our subsidiaries 
donate to charitable and community 
endeavours from local budgets.

INFORMATION ON 
ACQUISITION OF  
OWN SHARES

At its AGM on 3 February 2021, 
the Company obtained shareholder 
authorisation for the buyback of up 
to 94,600,000 shares. No shares were 
purchased during the year. During 
the previous financial year 5,098,508 
shares, representing approximately 
0.5 per cent of the Company’s issued 
share capital, were purchased at a 
cost of £91,606,155.

RESULTS & DIVIDENDS

We include a review of our operational 
and financial performance on pages 
36 and 37.

The profit attributable to equity holders 
of the Company for the financial year 
was £2,834 million, as shown in our 
Consolidated Income Statement. Note 
3 to the financial statements gives an 
analysis of revenue and operating profit.

An analysis of net assets is provided 
in the Consolidated Balance Sheet 
and the related notes to the 
financial statements.

We pay quarterly dividends. The first 
and second dividends for financial 
year 2021 were paid on 30 June 2021 
and 30 September 2021 respectively. 
The third dividend will be paid on 
31 December 2021 and, subject to AGM 
approval, the final dividend will be paid 
on 31 March 2022 to our shareholders 
on the Register of Members at the 
close of business on 18 February 2022. 
The associated ex-dividend date will 
be 17 February 2022.

The ongoing COVID-19 pandemic 
has had a profound impact on 
all our lives. We are very proud of 
the way our business continues to 
support local communities during 
this time. During the pandemic we 
have continued to make donations to 
support the communities in which we 
operate, including in Poland to support 
local hospitals; in Laos to support virus 
relief funds and taskforces; and in the 
Congo and Mali to support vaccination 
programmes as well as local hospitals.

All charitable donations and partnership 
investments are subject to the 
requirements of our Code of Conduct.

No political donations were made to 
EU political parties, organisations or 
candidates (2020: Nil). This approach 
is aligned with our Group Policy and 
Code of Conduct.

OTHER INFORMATION

In accordance with the Act the 
following items have been included 
in other sections of this Annual Report:

•  a fair review of the business, as 

required by the Companies Act 2006, 
is included in the Strategic Report;
•  the information in our Governance 
Report is included in this Directors’ 
Report by reference;

•  future developments in the business 
are included in the Value Creation 
Framework commencing on page 4;

•  information relating to our people, 
including colleague engagement, 
is included in the Our People 
and Culture section on pages 
46 to 49 and on page 103 in our 
Governance Report;

•  our principal risks are detailed 

on pages 80 to 91;

•  information relating to our 

sustainability approach that 
supports our environmental, 
social and governance agenda 
is included on pages 50 to 63;
•  responsibilities to a broader 

stakeholder group, including our 
consumers and customers, are 
included on pages 42 to 44, and 
100 to 103;

•  information on our greenhouse gas 

emissions is included on pages 52, 54, 
56 and 63; and

•  the Directors of the Company are 

listed on pages 96 and 97.

Our report under the Streamlined 
Energy and Carbon Reporting 
requirements can be found on page 54.

SHARE CAPITAL & INTEREST 
IN VOTING RIGHTS

Details of our share capital are shown 
in note 26 to the financial statements. 
All shares other than those held 
in treasury are freely transferable 
and rank pari passu for voting and 
dividend rights.

As at 30 September 2021 we held 
74,289,137 shares in treasury, which 
represented 7.28 per cent of issued 
share capital and had an aggregate 
nominal value of £7,428,914.

We have not cancelled these shares 
but hold them in a treasury shares 
reserve within our profit and loss 
account reserve and they represent  
a deduction from equity 
shareholders’ funds.

The Company has been notified of 
the following interest in 3 per cent 
or more of our shares in accordance 
with Section 5.1.2 of the Disclosure 
Guidance and Transparency Rules 
(DTRs). The Company has been notified 
of the following interest since the 
year end and up to 15 November 2021 
being a date not more than one month 
prior to the date of the AGM Notice of 
Meeting, in accordance with DTR 5:

Number of 
ordinary 
shares at 
the date of 
notification
(millions)

Percentage 
of issued 
share capital 
at the date of 
notification

53

47

46

38

5.592
4.982

4.882

4.111

49

5.171

BlackRock Inc

FIL Limited

The Capital Group 
Companies, Inc.

Spring Mountain 
Investments Ltd

Notifications received 
post year end

Spring Mountain 
Investments Ltd3

1.  Direct holding.
2.  Indirect holding. 
3.  Notified 12 November 2021.

W W W . I M P E R I A L B R A N D S P L C . C O M

143
143

GOVERNANCE DIRECTORS’ REPORT – CONTINUED

Following a review by the Audit 
Committee at its meeting in 
November 2021, which confirmed 
the accounts showed distributable 
reserves sufficient to support the 
expected third interim and final 
dividends and the interim dividends 
in financial year 2022, the Directors 
have declared and propose dividends 
as follows:

Ordinary shares

Interim paid – 
June 2021,  
21.06p per share

Interim paid – 
September 2021,  
21.06p per share

Proposed interim – 
December 2021,  
48.48p per share

Proposed final – 
March 2022,  
48.48p per share

Total ordinary 
dividends,  
139.08p per share 
(2020: 137.71p)

2021
£ million

2020
£ million

199

197

199

197

458

453

458

454

1,314

1,301

PENSION FUND

The Group has three main pension 
arrangements, the largest being the 
Imperial Tobacco Pension Fund, which 
is not controlled by the Board but by 
a trustee company. Its board consists 
of five Directors nominated by the 
Company, one Director nominated by 
employee members and two Directors 
nominated by current and deferred 
pensioners. This trustee company 
is responsible for the assets of 
the pension fund, which are held 
separately from those of the Group 
and are managed by independent 
fund managers. The pension 
fund assets can only be used in 
accordance with the fund’s rules 
and for no other purpose.

ARTICLES

The Company’s Articles of Association 
do not contain any entrenchment 
provisions and, therefore, may be 
altered or added to, or completely 
new Articles may be adopted, by 
special resolution, subject to the 
provisions of the Companies Act 2006.

SIGNIFICANT AGREEMENTS 
THAT TAKE EFFECT, ALTER 
OR TERMINATE ON CHANGE 
OF CONTROL

The agreements summarised below 
are those which we consider to be 
significant to the Group as a whole 
and which contain provisions giving 
the other party or parties a specific 
right to terminate them if we are 
subject to a change of control 
following a takeover bid.

The Group has a credit facility 
agreement that provides that, 
unless the lenders (as defined within 
each agreement) otherwise agree, 
if any person or group of associated 
persons and/or any connected 
persons acquires the right to exercise 
more than 50 per cent of the votes 
exercisable at a general meeting of the 
Company, the respective borrowers (as 
defined within each agreement) must 
repay any outstanding utilisation owed 
by them under the facility agreement 
and the total commitments under that 
facility agreement will be cancelled.

The credit agreement is:

•  A credit facilities agreement 

dated March 2020 under which 
certain banks and/or financial 
institutions make available to 
Imperial Brands Finance PLC and 
Imperial Tobacco Germany Finance 
GmbH committed credit facilities 
of €3,500 million for a period of up 
to three years with bi-annual six 
month auto-extensions. 

In addition, five deeds of counter-
indemnity each dated July 2020 made 
on substantially the same terms under 
which certain insurance companies 
(the Sureties) have made available to 
the Company, Imperial Brands Finance 
PLC and Imperial Tobacco Limited 
a surety bond, in each case issued 
on a standalone basis but in aggregate 
forming an amount of £225 million, 
until January 2026.

If any person or group of associated 
persons (as defined within each 
agreement) acquires the right to 
exercise more than 50 per cent of 
the votes exercisable at a general 
meeting of the Company, the Sureties 
may demand that Imperial Tobacco 
Limited, amongst other things, pay a 
sum to a cash collateral account equal 
to but not exceeding the aggregate 
amount outstanding under 
each guarantee.

Imperial Brands Finance PLC and 
Imperial Brands Finance Netherlands 
B.V. have issued bonds under Euro 
Medium Term Notes (EMTN) Debt 
Issuance Programmes. The Company 
acts as guarantor.

The final terms of these series of notes 
contain change of control provisions 
under which the holder of each note 
will, subject to any earlier exercise by 
the Issuer, have the option to require 
the Issuer to redeem or, at the Issuer’s 
option, purchase that note at its nominal 
value if: (a) any person, or persons 
acting in concert or on behalf of any 
such person(s), becomes interested in: 
(i) more than 50 per cent of the issued 
or allotted ordinary share capital 
of the Company; or (ii) such number of 
shares in the capital of the Company 
carrying more than 50 per cent of the 
voting rights normally exercisable at a 
general meeting of the Company; and 
(b) as a result of the change of control, 
there is either: (i) a reduction to 
a non-investment grade rating or 
withdrawal of the investment grade 
rating of the notes which is not raised 
again, reinstated to or replaced by an 
investment grade rating during the 
change of control period specified in 
the final terms; or (ii) to the extent that 
the notes are not rated at the time of 
the change of control, the Issuer fails 
to obtain an investment grade credit 
rating of the notes within the change 
of control period as a result of the 
change of control.

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The bonds Imperial Brands Finance 
PLC issued in such manner are 
as follows:

•  15 September 2008 £600 million 8.125 
per cent guaranteed notes due 2024;

•  17 February 2009 £1,000 million 9 

per cent guaranteed notes due 2022;
•  26 September 2011 £500 million 5.5 
per cent guaranteed notes due 2026;
•  28 February 2014 €650 million 3.375 
per cent guaranteed notes due 2026;
•  28 February 2014 £500 million 4.875 
per cent guaranteed notes due 2032;

•  27 January 2017 €500 million 1.375 

per cent guaranteed notes due 2025;

•  12 February 2019 €750 million 

1.125 per cent guaranteed notes 
due 2023; and

•  12 February 2019 €750 million 2.125 
per cent guaranteed notes due 2027.

The bonds Imperial Brands Finance 
Netherlands B.V. issued in such 
manner are as follows:

(b) as a result of the change of 
control, there is a reduction to a 
non-investment grade rating or 
withdrawal of the investment grade 
rating of the notes which is not raised 
again, reinstated to or replaced by an 
investment grade rating during the 
change of control period specified 
in the final terms.

The bonds issued in such manner are 
as follows:

•  11 February 2013 $1,000 million 3.5 

per cent guaranteed notes due 2023;

•  21 July 2015 $1,500 million 4.25 

per cent guaranteed notes due 2025;

•  21 July 2015 $1,250 million 3.75 

per cent guaranteed notes due 2022;

•  26 July 2019 $1,000 million 3.125 

per cent guaranteed notes due 2024;
•  26 July 2019 $750 million 3.5 per cent 

guaranteed notes due 2026; and
•  26 July 2019 $1,000 million 3.875 

per cent guaranteed notes due 2029.

•  18 March 2021 €1,000 million 1.750 

per cent guaranteed notes due 2033.

OTHER INFORMATION – 
LISTING RULES

In respect of LR 9.8.4R (12) and (13) the 
trustee of the Imperial Tobacco Group 
PLC Employee and Executive Benefit 
Trust and the Imperial Tobacco Group 
PLC 2001 Employee Benefit Trust 
agrees to waive dividends payable 
on the Group’s shares it holds 
for satisfying awards under various 
Imperial Brands PLC share plans. 

In accordance with Section 726 of the 
Act no dividends can be paid to the 
Company in respect of the shares it 
holds in treasury.

Post year-end events

On 26 October 2021 deferred 
consideration of €88 million was 
received in relation to the sale of the 
Premium Cigar Division. See note 34.

Annual General Meeting

This year’s AGM will be held at 
The Bristol Marriott Hotel City Centre, 
2 Lower Castle Street, Old Market, 
Bristol, BS1 3AD on Wednesday 
2 February 2022 at 2.30 pm.

The Notice of Meeting, instruction for 
joining and details of the resolutions  
to be put to the meeting are included  
in the Circular to all shareholders and 
can be found on our website.

www.imperialbrandsplc.com.

2021 AGM vote

At the AGM in 2021, the 
Company received strong support 
for all its resolutions other than 
resolution 2, Directors’ Remuneration 
Report. Further detail regarding the 
concerns expressed by shareholders 
in respect of resolution 2 can be found 
under “Consideration of Shareholder 
Views” within the Remuneration 
Report on pages 138 and 139.

Imperial Brands Finance PLC has 
also issued bonds in the United States 
of America under the provisions 
of Section 144a and Regulation S 
respectively of the US Securities Act 
(1933). The Company acts as guarantor.

The final terms of this series of notes 
contain change of control provisions 
under which the holder of each note 
will, subject to any earlier exercise by 
the Issuer, have the option to require 
the Issuer to redeem or, at the Issuer’s 
option, purchase that note at 101 
per cent of its nominal value if: 
(a) (i) any person (as such term is 
used in the US Securities Exchange 
Act of 1934 (the Exchange Act)) 
becomes the beneficial owner 
of more than 50 per cent of the 
Company’s voting stock; or (ii) there 
is a transfer (other than by merger, 
consolidation, amalgamation or other 
combination) of all or substantially all 
of the Company’s assets and those of 
its subsidiaries to any person (as such 
term is used in the Exchange Act); or 
(iii) a majority of the members of the 
Company’s Board of Directors is not 
continuing in such capacity; and 

For the purposes of LR 9.8.4R, the information required to be disclosed by LR 9.8.4R 
can be found on the pages set out below:

Section 

Information

(1)

(2)

(4)

(5)

(6)

(7)

(8)

(9)

(10)

(11)

(12)

(13

(14)

Interest capitalised

Publication of unaudited financial information

Details of long-term incentive schemes

Waiver of emoluments by a director

Waiver of future emoluments by a director

Non pre-emptive issues of equity for cash

Non pre-emptive issue by major subsidiary undertakings

Listed subsidiary

Contracts of significance

Provision of services by a controlling shareholder

Shareholder waivers of dividends

Shareholder waivers of future dividends

Agreements with controlling shareholders

Page

N/A

N/A

124, 126, 128, 129 
and 131

N/A

125, 126, and 130.

N/A

N/A

N/A

144 and 145

N/A

See above

See above

N/A

W W W . I M P E R I A L B R A N D S P L C . C O M

145
145

•  the Group financial statements, 
which have been prepared in 
accordance with International 
Accounting Standards in 
conformity with the requirements 
of the Companies Act 2006 
and IFRSs adopted pursuant to 
Regulation (EC) No.1606/2002 as it 
applies in the European Union, give 
a true and fair view of the assets, 
liabilities, financial position 
and profit of the Group; and
•  the Strategic Report and the 

Directors’ Report include a fair 
review of the development and 
performance of the business 
and the position of the Group and 
Parent Company, together with a 
description of the principal risks 
and uncertainties that it faces.

The Directors’ responsibilities 
in relation to the disclosure of 
information to auditors is disclosed 
in the Audit Committee Report on 
page 119.

The Strategic Report and the Directors’ 
Report were approved and signed by 
order of the Board.

JOHN DOWNING
COMPANY SECRETARY

15 November 2021

Imperial Brands PLC
Incorporated and domiciled in England and Wales 
No: 3236483

GOVERNANCE DIRECTORS’ REPORT – CONTINUED

STATEMENT OF 
RESPONSIBILITIES IN RESPECT 
OF THE ANNUAL REPORT AND 
THE FINANCIAL STATEMENTS

The Directors are responsible for 
preparing the Annual Report and 
the Group and Parent Company 
financial statements in accordance 
with applicable law and regulations.

Company law requires the Directors 
to prepare Group and Parent Company 
financial statements for each financial 
year. Under that law the Directors 
are required to prepare the Group 
financial statements in accordance 
with International Accounting 
Standards in conformity with 
the requirements of the Companies 
Act 2006 and International Financial 
Reporting Standards (IFRSs) adopted 
pursuant to Regulation (EC) No.1606/2002 
as it applies in the European Union 
and have elected to prepare the Parent 
Company financial statements in 
accordance with the Companies 
Act 2006 as applicable to Financial 
Reporting Standard 101 Reduced 
Disclosure Framework (FRS 101), 
and applicable accounting standards.

Under company law the Directors must 
not approve the financial statements 
unless they are satisfied that they 
give a true and fair view of the state 
of affairs of the Group and Parent 
Company and of the profit or loss of 
the Group for that period. In preparing 
the financial statements, the Directors 
are required to:

•  select suitable accounting policies 
and then apply them consistently;
•  for the Group financial statements, 

state whether they have been 
prepared in accordance with 
International Accounting Standards 
in conformity with the requirements 
of the Companies Act 2006 
and IFRSs adopted pursuant to 
Regulation (EC) No.1606/2002 as 
it applies in the European Union;
•  for the Parent Company financial 

statements, state whether applicable 
United Kingdom Accounting 
Standards have been followed, 
subject to any material departures 
disclosed and explained in the 
financial statements;

•  make judgements and accounting 
estimates that are reasonable and 
prudent; and

•  prepare the financial statements on 
the going concern basis unless it is 
inappropriate to presume that the 
Group and Parent Company will 
continue in business.

The Directors are also responsible for 
safeguarding the assets of the Group 
and Parent Company and hence 
for taking reasonable steps for the 
prevention and detection of fraud 
and other irregularities.

The Directors are responsible for 
keeping adequate accounting records 
that are sufficient to show and explain 
the Group and Parent Company’s 
transactions and disclose with 
reasonable accuracy at any time the 
financial position of the Group and 
Parent Company and enable them to 
ensure that the financial statements 
comply with the Companies Act 2006 
and, as regards the Group financial 
statements, Article 4 of the IAS 
Regulation. Under applicable law 
and regulations, the Directors are 
also responsible for preparing a 
Strategic Report, Directors’ Report, 
Remuneration Report and Corporate 
Governance Statement that complies 
with that law and those regulations.

The Directors are responsible for 
the maintenance and integrity of the 
Parent Company’s website. Legislation 
in the United Kingdom governing 
the preparation and dissemination of 
financial statements may differ from 
information included on the legislation 
in other jurisdictions.

DIRECTORS’ CONFIRMATIONS

Each of the Directors, whose names 
and functions are listed on pages 96 
and 97, confirms that, to the best of 
their knowledge:

•  the Parent Company financial 
statements, which have been 
prepared in accordance with 
Companies Act 2006 as applicable 
to Financial Reporting Standard 101 
Reduced Disclosure Framework 
(FRS 101), and applicable accounting 
standards, give a true and fair view 
of the assets, liabilities, financial 
position and profit of the Company;

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FINANCIAL STATEMENTS AND 
SUPPLEMENTARY INFORMATION

FINANCIALS

Independent Auditor’s Report

Consolidated Income Statement
Consolidated Statement 
of Comprehensive Income

Consolidated Balance Sheet
Consolidated Statement of  
Changes in Equity

Consolidated Cash Flow Statement

Notes to the Financial Statements

Imperial Brands PLC Balance Sheet
Imperial Brands PLC Statement 
of Changes in Equity
Notes to the Financial Statements 
of Imperial Brands PLC

148
160

160
161

162
163
164
220

220

221

SUPPLEMENTARY 
INFORMATION

Shareholder Information

235

W W W . I M P E R I A L B R A N D S P L C . C O M

147

INDEPENDENT AUDITOR’S REPORT TO THE MEMBERS  
OF IMPERIAL BRANDS PLC

Opinion

In our opinion:

•  Imperial Brands PLC’s consolidated financial statements and parent company financial statements (the “financial statements”) 
give a true and fair view of the state of the Group’s and of the parent company’s affairs as at 30 September 2021 and of the 
Group’s profit for the year then ended;

•  the consolidated financial statements have been properly prepared in accordance with International Accounting Standards 
in conformity with the requirements of the Companies Act 2006 and International Financial Reporting Standards adopted 
pursuant to Regulation (EC) No.1606/2002 as it applies in the European Union;

•  the parent company financial statements have been properly prepared in accordance with United Kingdom Generally 

Accepted Accounting Practice; and

•  the financial statements have been prepared in accordance with the requirements of the Companies Act 2006. 

We have audited the financial statements of Imperial Brands PLC (the ‘parent company’) and its subsidiaries (the ‘Group’) 
for the year ended 30 September 2021 which comprise:

Group

Parent company

Consolidated balance sheet as at 30 September 2021

Balance sheet as at 30 September 2021

Consolidated income statement for the year then ended

Statement of changes in equity for the year then ended

Consolidated statement of comprehensive income for the 
year then ended

Related notes I to IX to the financial statements including a 
summary of significant accounting policies

Consolidated statement of changes in equity for the year  
then ended

Consolidated cash flow statement for the year then ended

Related notes 1 to 35 to the financial statements, including 
a summary of significant accounting policies

The financial reporting framework that has been applied in their preparation is applicable law and International 
Accounting Standards in conformity with the requirements of the Companies Act 2006 and , as regards to the group 
financial statements, International Financial Reporting Standards adopted pursuant to Regulation (EC) No. 1606/2002 as 
it applies in the European Union. The financial reporting framework that has been applied in the preparation of the parent 
company financial statements is applicable law and United Kingdom Accounting Standards, including FRS 101 “Reduced 
Disclosure Framework” (United Kingdom Generally Accepted Accounting Practice).

Basis for opinion 

We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. 
Our responsibilities under those standards are further described in the Auditor’s responsibilities for the audit of the 
financial statements section of our report. We believe that the audit evidence we have obtained is sufficient and 
appropriate to provide a basis for our opinion.

Independence

We are independent of the group and parent in accordance with the ethical requirements that are relevant to our audit of the 
financial statements in the UK, including the FRC’s Ethical Standard as applied to listed public interest entities, and we have 
fulfilled our other ethical responsibilities in accordance with these requirements. 

The non-audit services prohibited by the FRC’s Ethical Standard were not provided to the group or the parent company and 
we remain independent of the group and the parent company in conducting the audit.

Conclusions relating to going concern 

In auditing the financial statements, we have concluded that the directors’ use of the going concern basis of accounting 
in the preparation of the financial statements is appropriate. Our evaluation of the directors’ assessment of the group and 
parent company’s ability to continue to adopt the going concern basis of accounting included:

•  confirming our understanding of the directors’ going concern assessment process, including the controls over the review 

and approval of the business plan and cash flow forecasts covering the period through to 31 March 2023;

•  assessing the appropriateness of the duration of the going concern assessment period to 31 March 2023 and considering 
the existence of any significant events or conditions beyond this period based on our procedures on the Group’s business 
plan, cash flow forecasts and from knowledge arising from other areas of the audit;

•  verifying inputs against the board-approved business plan, cash flow forecasts and debt facility terms, and reconciling the 

opening liquidity position to the prior year end and half year going concern assessments;

•  reviewing borrowing facilities to confirm both their availability to the Group and the forecast debt repayments through the 
going concern assessment period and to validate that there are only two financial covenants in relation to the revolving 
credit facility;

•  evaluating management’s historical forecasting accuracy and the consistency of the going concern assessment with 
information obtained from other areas of the audit, such as our audit procedures on the business plan and cash flow 
forecasts which underpin management’s goodwill impairment assessments;

•  testing the assessment, including forecast liquidity under base and downside scenarios, for clerical accuracy;

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•  assessing whether assumptions made were reasonable and in the case of downside scenarios, appropriately severe, 
in light of the Group’s relevant principal risks and uncertainties and our own independent assessment of those risks;

•  assessing management’s considerations related to material climate change impacts in the going concern period
•  evaluated the amount and timing of identified mitigating actions available to respond to a severe downside scenario, 

and whether those actions are feasible and within the Group’s control;

•  performing reverse stress testing on management’s base case scenario to understand how severe conditions would 

have to be to breach liquidity or financial covenants and whether the reduction in EBITDA has no more than a remote 
possibility of occurring;

•  performing independent stress testing on management’s assumptions including applying incremental adverse cash 
flow sensitivities. Our sensitivities included the impact of certain severe but plausible scenarios, identified in other 
areas of our audit, including litigation and tax, materialising within the going concern period; and,

•  assessing the appropriateness of the going concern disclosure on page 92. 

Our key observations

•  The directors’ assessment forecasts that the Group will maintain sufficient liquidity throughout the going concern 

assessment period in the base case scenario. Under management’s worst-case scenario, which includes a permanent 
reduction in profitability of 30%, an increase in bad debt and loss of factoring facilities, liquidity is eliminated in 
February 2022. We have not identified any material climate-related risks that should be incorporated into the 
company’s forecasts to 31 March 2023.

•  Controllable mitigating actions available to management over the going concern assessment period, including reductions 
to non-declared dividend payments, are sufficient to restore liquidity in both management’s plausible downside scenario 
and the audit team’s additional downside sensitivities.

Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions 
that, individually or collectively, may cast significant doubt on the group and parent company’s ability to continue as a going 
concern for the period to 31 March 2023. 

In relation to the group and parent company’s reporting on how they have applied the UK Corporate Governance Code, we have 
nothing material to add or draw attention to in relation to the directors’ statement in the financial statements about whether 
the directors considered it appropriate to adopt the going concern basis of accounting.

Our responsibilities and the responsibilities of the directors with respect to going concern are described in the relevant 
sections of this report. However, because not all future events or conditions can be predicted, this statement is not a guarantee 
as to the group’s ability to continue as a going concern.

Overview of our audit approach 

Audit scope

•  We performed an audit of the complete financial information of 5 components and audit 

procedures on specific balances for a further 19 components.

•  The components where we performed full or specific audit procedures accounted for 95% 

of Profit before tax, 85% of Revenue and 80% of Total assets. 

Key audit matters

•  Revenue recognition, including management override of controls
•  Reporting performance
•  Carrying value of NGP non-current assets
•  Uncertain tax positions
•  Litigation

Materiality

•  Overall Group materiality of £148m represents 5% of profit before tax, adjusted for the one-off gain 

on the disposal of subsidiaries. 

An overview of the scope of the parent company and group audits 

Tailoring the scope

Our assessment of audit risk, our evaluation of materiality and our allocation of performance materiality determine our audit 
scope for each company within the Group. Taken together, this enables us to form an opinion on the consolidated financial 
statements. We take into account the level of revenue, assets and profit before tax, risk profile (including country risk, controls 
and internal audit findings and the extent of changes in the business environment) and other known factors when assessing 
the level of work to be performed at each component. 

In assessing the risk of material misstatement to the Group financial statements, and to ensure we had adequate 
quantitative coverage of significant accounts in the financial statements, of the 388 reporting components of the Group, 
we selected 24 components.

Of the 24 components selected, we performed an audit of the complete financial information of 5 components (“full scope 
components”) which were selected based on their size or risk characteristics. For the remaining 19 components selected 
(“specific scope components”), we performed audit procedures on specific accounts within that component that we considered 
had the potential for the greatest impact on the significant accounts in the financial statements either because of the size of 
these accounts or their risk profile. 

W W W . I M P E R I A L B R A N D S P L C . C O M

149

INDEPENDENT AUDITOR’S REPORT TO THE MEMBERS  
OF IMPERIAL BRANDS PLC – CONTINUED

In addition, we conducted specified procedures over a number of account balances relating to 10 reporting units, representing 
1% of the Group’s profit before tax, 1% of the Group’s revenue and 2% of the Group’s total assets, in response to the specific risks 
associated with these. 

Of the remaining 354 components that together represent 4% of the Group’s profit before tax, none are individually greater than 
2% of the Group’s profit before tax. For these components, we performed other procedures, including analytical review, testing 
of consolidation journals, intercompany eliminations and foreign currency translation recalculations to respond to any 
potential risks of material misstatement to the Group financial statements.

The table below illustrates the coverage obtained from the work performed by our audit teams. 

Reporting components

Full scope

Specific scope

Specified procedures

Full, specific, and specified procedures coverage

Remaining components

Total reporting components

Changes from the prior year 

2021

2020

Number

% of Group 
 PBT

% of Group 
Revenue

% of Group 
Assets

Number

% of Group 
PBT

% of Group 
Revenue

% of Group 
Assets

5

19

10

34

354

388

63%

32%

1%

96%

4%

60%

25%

1%

86%

14%

100%

100%

55%

25%

2%

82%

18%

7

21

37

65

312

377

61%

21%

7%

89%

11%

62%

22%

13%

97%

3%

41%

42%

9%

92%

8%

100%

100%

The approach to audit scoping is similar to the prior year audit. Our scoping changes from the prior year due to the change in 
either risk assigned to the components or contribution by the component include the following: 

•  Components in France, Morocco and Spain have been reassessed as Specific scope in the current year (FY20: Full scope) 

reflecting lowered audit risk in comparison to the prior year.

•  The parent company component entity has been reassessed as full scope (FY20: Specific scope) as the work over this entity 

is carried out in full at the same time as the group audit.

•  Components in Russia and Poland have been reassessed as Specified procedures scope in the current year (FY20: Specific 

scope) reflecting lowered audit risk and reduced contribution by the component respectively in comparison to the prior year.

•  Another component in France and one in Ireland have been reassessed to no longer be in scope in the current year 

(FY20: Specific scope) reflecting lowered audit risk in comparison to the prior year.

Involvement with component teams 

In establishing our overall approach to the Group audit, we determined the type of work that needed to be undertaken at 
each of the components by us, as the primary audit engagement team, or by component auditors from other EY global 
network firms operating under our instruction. Of the 5 full scope components, audit procedures were performed on one of 
these directly by the Group audit team and four by component audit teams. For the 19 specific scope components, where the 
work was performed by component auditors, we determined the appropriate level of involvement to enable us to determine 
that sufficient audit evidence had been obtained as a basis for our opinion on the Group as a whole.

Imperial has centralised processes and controls in relation to certain accounts managed by its Finance Shared Services (“FSS”) 
centres in Manila and Krakow. Members of the Group engagement team provided direct oversight, review, and coordination 
of the EY FSS audit teams. The EY FSS audit teams performed centralised testing for certain accounts covered at the Imperial 
FSS locations, including revenue and receivables and purchases and payables. In establishing our overall approach to the 
Group audit, we determined the type of work that needed to be undertaken at each of the locations by the Group engagement 
team or by auditors from local EY teams.

Impact of the COVID-19 pandemic – direction, supervision and review of component teams

Due to travel restrictions imposed by the COVID-19 outbreak, with the exception of UK based component teams, we did not plan 
to perform physical visits to component teams but instead carried out virtual meetings. 

These virtual meetings involved meeting with our component teams to discuss and direct their audit approach, reviewing key 
working papers and understanding the significant audit findings in response to the risk areas including revenue recognition 
and uncertain tax positions, holding meetings with local management, obtaining updates on local regulatory matters including 
tax, pensions and legal. 

The Group audit team interacted regularly with the component teams, where appropriate, during various stages of the 
audit, reviewed key working papers and were responsible for the scope and direction of the audit process. This, together 
with the additional procedures performed at Group level, gave us appropriate evidence for our opinion on the Group 
financial statements. 

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Key audit matters

Key audit matters are those matters that, in our professional judgment, were of most significance in our audit of the financial 
statements of the current period and include the most significant assessed risks of material misstatement (whether or not 
due to fraud) that we identified. These matters included those which had the greatest effect on: the overall audit strategy, the 
allocation of resources in the audit; and directing the efforts of the engagement team. These matters were addressed in the 
context of our audit of the financial statements as a whole, and in our opinion thereon, and we do not provide a separate 
opinion on these matters.

Risk 

Our response to the risk

Revenue recognition, including 
management override of controls  
(2021: £32,791m, 2020: £32,562m)

Tobacco revenue is an area of focus 
for stakeholders interested in the 
performance of the company against 
an industry backdrop of declining 
global sales volumes. 

Most of the Group’s sales arrangements 
require little judgement to be exercised, 
with revenue being recognised on the 
delivery of goods. However, there is a 
risk that management may override 
controls to intentionally misstate 
revenue transactions by recording 
fictitious manual journals to revenue 
(e.g. by inappropriate rebate accounting).

Refer to the audit committee report 
(page 116); accounting policies (note 1); 
accounting estimates and judgements 
(note 2); and segmental information 
(note 3) of the consolidated 
financial statements. 

We obtained an understanding of the revenue process and understood how 
Imperial’s revenue recognition policies are applied.

We reviewed the Group revenue recognition policies, as documented in 
the Group Accounting Manual, for compliance with IFRS 15 ‘Revenue from 
contracts with customers’.

We discussed and reviewed key contractual arrangements with management and 
obtained relevant documentation, including in respect of rebate arrangements. 
Where rebate arrangements exist, on a sample basis, we obtained third-party 
confirmations or performed appropriate alternative procedures where confirmations 
were requested and not received, including reviewing contracts and recalculating 
rebates, validating the inputs of management’s calculations, and tracing rebate 
provision amounts to post year-end settlements . 

As part of our overall revenue recognition testing, for all components with 
revenue in scope we used data analytics techniques. This included testing the 
occurrence of revenue by analysing the correlation of 100% of journal entries 
posted to revenue with journals posted to accounts receivables and then 
subsequently as cash receipts. We validated cash receipt postings by tracing 
to bank statements on a sample basis. This provided us with a high level of 
assurance over £28.7 billion (85%) of revenue recognised by the Group.

For the eight in-scope components where we did not use data analysis 
techniques, we performed appropriate alternative procedures.

Our procedures, applicable to all full and specific scope components included 
the following:

•  Cut-off testing for a sample of revenue transactions near the period end to 

check that they were recognised in the appropriate period;

•  Obtaining and reviewing, on a sample basis, direct customer confirmations of 

trade terms, as appropriate;

•  Targeted manual journal entry testing in response to the risk of fraud; and,
•  Review of disclosures against the requirements of IFRS 15 

The audit procedures performed to address this risk were performed by 
component teams and reviewed by the Group team. 

Key observations communicated to the Audit Committee 

Based on the procedures performed, including those in respect of manual adjustments to revenue, we did not identify any 
evidence of material misstatement in the revenue recognised in the year. 

Risk 
Reporting performance 

Our response to the risk
Measurement and classification of adjusting items 

The Annual Report is a complex 
document and is a primary source of 
information for investors and broader 
stakeholders looking to assess the 
performance of the business. There 
is a risk that disclosures upon which 
key stakeholders base decisions are 
misstated. We consider that this risk 
manifests itself in three principal ways: 

We considered the appropriateness of the APM policy implemented 
by management, including how this linked to metrics which impact 
management remuneration, with reference to FRC guidance and results 
of recent thematic reviews. 

We assessed the APM policy for alignment with ESMA guidance, specifically:

•  clarity of definitions and explanations for use;
•  adequacy of reconciliations to GAAP measures;
•  equal prominence to GAAP measures; and
•  consistency of application, including explanations for any changes. 

W W W . I M P E R I A L B R A N D S P L C . C O M

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Risk 
Measurement and classification 
of adjusting items

A number of Alternative Performance 
Measures (APMs) are used in the annual 
report. There is currently heightened 
regulatory focus on the use of APMs, 
including how these are linked to 
executive remuneration. There 
is a risk that APMs are perceived 
by regulators or investors to lack 
appropriate transparency in their 
derivation or justification for their use.

Trade loading

The impact of promotional activity 
around period ends can have a material 
impact on performance in the following 
period. This anticipated impact, 
if material, should be described in 
the front half of the annual report 
to provide investors with a fair 
and balanced understanding of the 
drivers of business performance. 

Recognition of NGP net revenue 
(2021: £188m, 2020: £201m) 

For the purpose of the adjusted 
performance measure (APM) of net 
revenue an adjustment is made to treat 
Logista as an arms length distributor 
rather than a related party. There is a 
risk that the judgemental inputs used 
in calculating this adjustment are too 
optimistic, thereby overstating NGP 
net revenue. 

Our response to the risk

We challenged whether the timing of recognition of one-off costs and the 
classification of these costs as adjusting and evaluated the classification of 
one-off adjustments for indicators of management bias; in particular, whether 
both income and expense items are treated consistently.

We identified restructuring as an item for which operating profit is adjusted 
to arrive at adjusted operating profit. We tested the completeness and accuracy 
of restructuring costs including verifying that IAS 37 criteria had been correctly 
met and also that these costs were appropriately classified between the three 
categories disclosed in the annual report. We also verified that the company’s 
accounting policy, including the treatment of all restructuring costs as adjusting, 
was appropriately approved by the Audit Committee.

We reviewed the annual report disclosure, including Imperial’s management 
rationale for inclusion, equal prominence with statutory measures and 
transparency of the reconciliation of statutory measures to APM’s.

Trade loading

We performed detailed, disaggregated analytical review to identify unusual trends 
and inventory positions at all full and specific scope locations. Our procedures 
focused on variances in receivable days and customers rebates/discounts at 
period ends, which could represent inventory being ‘pushed’ into the channel. 

We reviewed external factors for indicators of trade pull factors with a focus on 
full scope and high-risk markets.

We made inquiries outside of finance to identify instances of late or unusual 
requests for shipments or extensions of credit terms.

We obtained third party confirmations of trade terms from customers to assess 
for indicators of trade loading, such as unusual sales patterns, rebates/discounts 
or increased receivable days at period-ends.

We assessed the sufficiency of disclosure, in narrative reporting and investor 
presentations, of any impact of trade loading.

NGP net revenue

We understood the methodology applied by management in performing the 
calculation of NGP net revenue and walked through the controls over this process.

We performed detailed testing, including consideration of contradictory evidence, 
to critically assess the key inputs to the calculation, including:

•  analysing the historical accuracy of forecasts to actual results to determine 

whether forecast sales are reliable based on experience;

•  assessing the appropriateness of the Logista inventory holding period relative 

to that which would be used by a distributor on an arms-length terms;
•  performing sensitivity analysis and evaluating the likelihood of inputs 

varying; and

•  reading the ‘Net Revenue’ accounting policy in the Annual Report to assess the 

adequacy of disclosure of how the metric is derived and why it is used.

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Key observations communicated to the Audit Committee 

We consider that restructuring costs and provisions have been accounted for and disclosed appropriately. 

Following our procedures performed over trade loading, we did not identify any matters requiring disclosure.

For NGP net revenue, we consider the accounting policy presented in the Annual Report and Accounts transparently discloses 
how the APM is derived and why it is used.

Risk 
Carrying value of NGP intangible assets 
(Impairment charge – 2021: 
£118 million, 2020: £27 million) 

The rapid evolution of technology and 
changes in consumer preferences in 
the NGP category results in a risk that 
intangible assets under development 
become obsolete before they reach 
commercial production.

There is also a risk that anticipated 
performance may not be achieved for 
assets that are being or are expected to 
be used in the NGP category.

These circumstances could lead to an 
impairment that has not been recognised 
by management. 

Our response to the risk
Carrying value of NGP intangibles 

We understood the methodology applied in management’s impairment testing 
and walked through the controls over the process.

For assets where there were indicators of impairment, such as paused or slowed 
development activity, or were not yet being amortised, we critically assessed 
management’s assertions and key input assumptions by:

•  assessing a sample of assets against the IAS 38 criteria to determine 

whether it remains appropriate to continue to hold these assets, focusing 
on management’s intention to bring assets into commercial use;

•  analysing the historical accuracy of forecasts to actual results to determine 

whether forecast cash flows are reliable based on experience;

•  in conjunction with our valuation specialists, assessing the discount rate 

used by benchmarking it against market data and comparable organisations;

•  evaluating the growth rates assumed by comparison to industry forecasts; 
•  performing sensitivity and reverse stress testing and evaluating the probability 

of inputs varying; and,

•  assessing the integrity of management’s value-in-use (VIU) model by 

independently performing VIU calculations and comparing our outputs to 
those prepared by management.

We evaluated the disclosures in the Annual Report for consistency with the 
findings of our audit procedures, including signposting the potential impact 
of the strategic review.

The audit procedures performed to address this risk were performed by the Group 
audit team. 

Key observations communicated to the Audit Committee 

The change in NGP strategy has been rightly identified by management as an indicator of impairment. 

For NGP intangible assets, we consider that the disclosure of the impairment charge in the Annual Report is appropriate. 
We are satisfied that the carrying value of NGP intangible assets is materially correct. 

W W W . I M P E R I A L B R A N D S P L C . C O M

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Risk 
Uncertain tax positions (Provision for uncertain tax positions 
– 2021: £306m, 2020: £273m)

Our response to the risk

We understood:

The global nature of the Group’s operations results in 
complexities in the payment of and accounting for tax. 

Management applies judgement in assessing tax exposures 
in each jurisdiction, many of which require interpretation of 
local tax laws.

Given this judgement, there is a risk that tax provisions 
are misstated. 

•  the Group’s process for determining the completeness 

and measurement of provisions for tax;

•  the methodology for the calculation of the tax 

charge; and

•  management’s controls over tax reporting. 

The Group audit team, including tax specialists, 
evaluated the tax positions taken by management in 
each significant jurisdiction in the context of local tax 
law, correspondence with tax authorities and the status 
of any tax audits. Our assessment included consideration 
of the past outcome of comparable cases and look-back 
analysis on management’s historic rates of successfully 
defending tax positions. Our work utilised additional 
support from country tax specialists in France, Germany, 
Belgium, Spain and the USA.

We assessed the Group’s transfer pricing judgements, 
considering the way in which we observed the Group’s 
businesses operating and the correspondence and 
agreements reached with tax authorities. We developed 
our own independent range of potential provisions for 
the Group’s transfer pricing tax exposures, based on the 
evidence we obtained, and compared management’s 
provision to our range.

We assessed whether the Group’s disclosures, detailing 
the year-end status of material open tax inquiries, 
adequately disclose relevant facts and circumstances 
and potential liabilities of the Group.

The audit procedures were designed and led by the 
Group audit team, with support from component teams 
whose work was reviewed by the Group audit team. 

Key observations communicated to the Audit Committee 

Based on the procedures performed, we consider the amounts provided are reasonable. We consider the Group’s tax disclosures 
are also appropriate.

We conclude that the Group’s approach to judgements for uncertain tax positions is balanced and that the approach in 
calculating the transfer pricing provisions is reasonable based on our assessment of the range of potential outcomes and the 
latest status of tax audits.

Risk 
Litigation 

Refer to note 30 of the consolidated financial statements 
‘contingent liabilities’.

There are a number of ongoing legal cases in different jurisdictions 
relating to competition, product liability, intellectual property and 
commercial litigation. Judgements are involved in determining 
the likelihood of a probable outflow occurring from legal cases, 
together with the estimate of the likely financial cost. 

Given this judgement, there is a risk that legal provisions are 
misstated or that contingent liabilities are inadequately disclosed.

Specifically, our audit risk relates to legal cases for which 
the financial cost to the business could be material, and any 
cases which could indicate non-compliance with the legal 
and regulatory frameworks with which the Group is required to 
comply. The most notable judgments relate to the following cases:

In the US, tobacco-related litigation is managed separately 
by the Master Settlement Agreement (“MSA”). The litigation 
revolves around whether ITG Brands used “reasonable best 
efforts” to join four Previously Settled States (“PSS”) to make 
settlement payments on certain US brands acquired in June 2015. 

Our response to the risk

We assessed the processes and controls over litigation 
operated by management at Group, by walking through 
the process from identification of potential litigation 
to the evaluation of probability of outcome and 
the recording of a provision or disclosure of a 
contingent liability.

We inspected Imperial’s litigation log and communications 
to the Executive Leadership Team and met with Group 
Finance, Group General Legal Counsel and the Group’s 
external legal counsel to discuss the developments in 
significant cases.

We requested, received and read letters received directly 
from the management’s external legal counsel that 
evaluated the current status of legal proceedings and 
quantified the estimate of any economic outflow arising 
from settlement of the litigation. For certain cases we 
involved legal specialists or met with external legal 
counsel to further our understanding and assess 
potential outcomes.

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Risk 

Our response to the risk

We evaluated whether any of the fines levied or ongoing 
litigation cases gave rise to evidence that there had 
been instances of non-compliance with the relevant 
laws and regulations.

We assessed whether the Group’s disclosures detailing 
contingent liabilities and financial commitments 
adequately disclose relevant facts and circumstances 
and potential liabilities of the Group. 

The audit procedures were designed and led by the Group 
audit team, with support from component teams whose 
work was reviewed by the Group audit team.

Separately, the Group, and other companies in the tobacco 
sector, are facing inquiries by competition authorities in a 
number of markets. The Group is receiving legal advice in 
relation to these matters. The accounts reflect the probability 
of any outflow arising. 

In 2020 the Company received a lawsuit under the Helms-Burton 
legislation relating to its alleged use of property allegedly 
confiscated by the Cuban state in the early 1960s. At the time 
the company received the lawsuit, it was subject to the EU law 
known as the EU Blocking Statute, which conflicts with the 
Helms-Burton legislation and impacted how the company might 
respond to the lawsuit. The company therefore obtained a stay of 
the lawsuit from the US Court so that it could seek authorisation 
from the European Commission to defend against the lawsuit 
or, at a minimum, to file and litigate a motion to dismiss. The 
UK exited the European Union on 31 December 2020, prior to 
any action by the European Commission on the Company’s 
application for authorisation. Following the UK’s exit from the 
European Union, the Company’s application to the European 
Commission became moot, but the EU Blocking Statute formed 
part of EU law retained by the UK, giving rise to a continuing 
conflict with the Helms-Burton legislation. The Company 
therefore applied for and received authorisation from the UK 
Department for International Trade in 2021 to allow it to file 
and litigate a motion to dismiss the lawsuit. The Company 
has subsequently filed its motion to dismiss with the US 
Court. Consequently, management determined that an outflow 
of resources is possible and therefore disclosed this matter as a 
contingent liability.

In the UK, in late 2020 a claim was filed in the UK High Court 
against the Company and five subsidiaries by a group of tobacco 
farm workers. The claim is unquantified. The Group has not yet 
been required to file their defence. However, the Group intends to 
defend the claim in full. Consequently, management determined 
that an outflow of resources is possible and therefore disclosed 
this matter as a contingent liability.

In Morocco, from 2005, a number of legal claims have been 
brought against Société Marocaine Des Tabacs (SMT), a subsidiary 
of a Group company, disputing a reduction to retirees’ pensions. 
These cases have been in the courts for several years. The Group 
was notified in the year that 36 cases were reviewed by the Cour 
de Cassation (Supreme Court) and were decided against SMT, 
and in favour of the retirees. SMT has not received the written 
judgment of the Supreme Court following this decision. All cases 
decided by the Supreme Court are unquantified. Management 
determined that an outflow of resources is possible and therefore 
disclosed this matter as a contingent liability.

Refer to the audit committee report (page 115); accounting policies 
(note 1); accounting estimates and judgements (note 2) of the 
consolidated financial statements.

Key observations communicated to the Audit Committee 

Having met with internal Legal Counsel and received responses from external lawyers, we consider that where an economic 
outflow is probable management have appropriately booked a provision. For those cases which we consider meet the criteria 
of a contingent liability we concluded that sufficient disclosure exists in the annual report to allow users to understand the full 
range of exposures facing the company, where that is possible. 

In the prior year, our auditor’s report included the following key audit matters, which have not been included as key audit 
matters for the current year audit: 

•  “The impact of COVID-19 on the Group’s going concern assessment”. In the current year, the effects of COVID-19 have not had 
a pervasive impact on the financial statements, including the going concern assessment and other key areas of estimation 
and judgement.

•  “Sale of Premium Cigar division”. This key audit matter related to the application of judgement in determining the 

appropriate accounting treatment for assets held for sale. The share sale completed on 29 October 2020. 

W W W . I M P E R I A L B R A N D S P L C . C O M

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Our application of materiality 

We apply the concept of materiality in planning and performing the audit, in evaluating the effect of identified misstatements 
on the audit and in forming our audit opinion. 

Materiality 

The magnitude of an omission or misstatement that, individually or in the aggregate, could reasonably be expected to 
influence the economic decisions of the users of the financial statements. Materiality provides a basis for determining the 
nature and extent of our audit procedures.

We determined materiality for the Group to be £148 million (2020: £111 million), which is 5% (2020: 5%) of profit before tax, 
adjusted for one-off gain on disposal of subsidiaries. We consider that this basis provides the most relevant performance 
measure to the stakeholders of the Group.

Starting basis 

•  Profit before tax – £3,238m

Adjustments

•  Adjust for profit on disposal of subsidiaries – £281m

Materiality

•  Total profit before tax, adjusted for one-off, non recurring items £2,957m
•  Materiality of £148m (5% of materiality basis)

We determined materiality for the Parent Company to be £275 million (2020: £123 million), which is 2% (2020: 2%) of net assets. 
In performing our procedures, materiality was capped at the Group allocated materiality of £27 million (2020: £25 million). 

Performance materiality

The application of materiality at the individual account or balance level. It is set at an amount to reduce to an appropriately low 
level the probability that the aggregate of uncorrected and undetected misstatements exceeds materiality.

On the basis of our risk assessments, together with our assessment of the Group’s overall control environment, our judgement 
was that performance materiality was 50% (2020: 50%) of our planning materiality, namely £74m (2020: £55m). We have set 
performance materiality at this percentage due to the level of adjustments identified in the prior period.

Audit work at component locations for the purpose of obtaining audit coverage over significant financial statement accounts 
is undertaken based on a percentage of total performance materiality. The performance materiality set for each component is 
based on the relative scale and risk of the component to the Group as a whole and our assessment of the risk of misstatement 
at that component. In the current year, the range of performance materiality allocated to components was £7m to £39m (2020: 
£6m to £30m).

Reporting threshold

An amount below which identified misstatements are considered as being clearly trivial.

We agreed with the Audit Committee that we would report to them all uncorrected audit differences in excess of £7m 
(2020: £5.5m), which is set at 5% of planning materiality, as well as differences below that threshold that, in our view, 
warranted reporting on qualitative grounds.

We evaluate any uncorrected misstatements against both the quantitative measures of materiality discussed above and in 
light of other relevant qualitative considerations in forming our opinion. 

Other information 

The other information comprises the information included in the annual report set out on pages 1 – 146, other than the 
financial statements and our auditor’s report thereon. The directors are responsible for the other information contained 
within the annual report. 

Our opinion on the financial statements does not cover the other information and, except to the extent otherwise explicitly 
stated in this report, we do not express any form of assurance conclusion thereon. 

Our responsibility is to read the other information and, in doing so, consider whether the other information is materially 
inconsistent with the financial statements or our knowledge obtained in the course of the audit, or otherwise appears to be 
materially misstated. If we identify such material inconsistencies or apparent material misstatements, we are required to 
determine whether there is a material misstatement in the financial statements themselves. If, based on the work we have 
performed, we conclude that there is a material misstatement of the other information, we are required to report that fact.

We have nothing to report in this regard.

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Opinions on other matters prescribed by the Companies Act 2006 

In our opinion, the part of the directors’ remuneration report to be audited has been properly prepared in accordance with the 
Companies Act 2006.

In our opinion, based on the work undertaken in the course of the audit:

•  the information given in the strategic report and the directors’ report for the financial year for which the financial 

statements are prepared is consistent with the financial statements; and 

•  the strategic report and the directors’ report have been prepared in accordance with applicable legal requirements.

Matters on which we are required to report by exception 

In the light of the knowledge and understanding of the Group and the parent company and its environment obtained in the 
course of the audit, we have not identified material misstatements in the strategic report or the directors’ report. 

We have nothing to report in respect of the following matters in relation to which the Companies Act 2006 requires us to report 
to you if, in our opinion: 

•  adequate accounting records have not been kept by the parent company, or returns adequate for our audit have not been 

received from branches not visited by us; or

•  the parent company financial statements and the part of the Directors’ Remuneration Report to be audited are not in 

agreement with the accounting records and returns; or

•  certain disclosures of directors’ remuneration specified by law are not made; or
•  we have not received all the information and explanations we require for our audit

Corporate Governance Statement 

The Listing Rules require us to review the directors’ statement in relation to going concern, longer-term viability and that 
part of the Corporate Governance Statement relating to the Group and company’s compliance with the provisions of the 
UK Corporate Governance Code specified for our review.

Based on the work undertaken as part of our audit, we have concluded that each of the following elements of the Corporate 
Governance Statement is materially consistent with the financial statements or our knowledge obtained during the audit: 

•  Directors’ statement with regards to the appropriateness of adopting the going concern basis of accounting and any material 

uncertainties identified set out on page 106;

•  Directors’ explanation as to its assessment of the company’s prospects, the period this assessment covers and why the 

period is appropriate set out on pages 92 to 93;

•  Directors’ statement on fair, balanced and understandable set out on page 106;
•  Board’s confirmation that it has carried out a robust assessment of the emerging and principal risks set out on pages 82 to 91;
•  The section of the annual report that describes the review of effectiveness of risk management and internal control systems 

set out on pages 80 to 81; and;

•  The section describing the work of the audit committee set out on pages 111 to 119

Responsibilities of directors 

As explained more fully in the directors’ responsibilities statement set out on page 146, the directors are responsible for 
the preparation of the financial statements and for being satisfied that they give a true and fair view, and for such internal 
control as the directors determine is necessary to enable the preparation of financial statements that are free from material 
misstatement, whether due to fraud or error. 

In preparing the financial statements, the directors are responsible for assessing the Group and parent company’s ability to 
continue as a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of 
accounting unless the directors either intend to liquidate the Group or the parent company or to cease operations, or have no 
realistic alternative but to do so.

Auditor’s responsibilities for the audit of the financial statements 

Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material 
misstatement, whether due to fraud or error, and to issue an auditor’s report that includes our opinion. Reasonable assurance 
is a high level of assurance, but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a 
material misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually 
or in the aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of these 
financial statements. 

W W W . I M P E R I A L B R A N D S P L C . C O M

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Explanation as to what extent the audit was considered capable of detecting irregularities, including fraud 

Irregularities, including fraud, are instances of non-compliance with laws and regulations. We design procedures in line with 
our responsibilities, outlined above, to detect irregularities, including fraud. The risk of not detecting a material misstatement 
due to fraud is higher than the risk of not detecting one resulting from error, as fraud may involve deliberate concealment by, 
for example, forgery or intentional misrepresentations, or through collusion. 

The extent to which our procedures are capable of detecting irregularities, including fraud is detailed below. However, 
the primary responsibility for the prevention and detection of fraud rests with both those charged with governance of the 
company and management.

Our approach was as follows: 

•  We obtained an understanding of the legal and regulatory frameworks that are applicable to the Group and determined 

that the most significant are frameworks which are directly relevant to specific assertions in the financial statements are 
those that relate to the reporting framework (International Accounting Standards in conformity with the requirements of 
the Companies Act 2006 and International Financial Reporting Standards adopted pursuant to Regulation (EC) No.1606/2002 
as it applies in the European Union, United Kingdom Generally Accepted Accounting Practice, the Companies Act 2006 
and the UK Corporate Governance Code) and the relevant tax laws and regulations in the jurisdictions in which the Group 
operates. In addition, we concluded that there are certain significant laws and regulations which may have an effect on 
the determination of the amounts and disclosures in the financial statements being the Listing Rules of the UK Listing 
Authority, and those laws and regulations relating to health and safety, employee matters and country-specific regulations 
on tobacco control.

•  We understood how the Group is complying with those frameworks by making enquiries of management, internal audit, 

those responsible for legal and compliance procedures and the company secretary. We corroborated our enquiries through 
our review of board minutes, papers provided to the Audit Committee and attendance at meetings of the Audit Committee, 
as well as consideration of the results of our audit procedures across the Group.

•  We assessed the susceptibility of the Group’s financial statements to material misstatement, including how fraud might 
occur by meeting with management from various parts of the business to understand where it considered there was 
susceptibility to fraud and assessing whistleblowing incidences for those with a potential financial reporting impact. Where 
necessary, our procedures included our forensic investigation specialists. We also considered performance targets and their 
influence on efforts made by management to manage earnings or influence the perceptions of analysts. We considered the 
programmes and controls that the Group has established to address risks identified, or that otherwise prevent, deter and detect 
fraud; and how senior management monitors those programs and controls. Where the risk was considered to be higher, we 
performed audit procedures to address each identified fraud risk. These procedures included testing manual journals and 
were designed to provide reasonable assurance that the financial statements were free from fraud or error.

•  Based on this understanding we designed our audit procedures to identify non-compliance with such laws and regulations. 

Our procedures involved enquiries of Group management, those charged with governance and legal counsel, as well as 
journal entry testing, with a focus on manual consolidation journals and journals indicating significant or unusual transactions 
based on our understanding of the business. Through our testing we challenged the assumptions and judgements made 
by management in respect of significant one-off transactions in the financial year and significant accounting estimates as 
referred to in the key audit matters section above. At a component level, our full and specific scope component audit team’s 
procedures included enquiries of component management; journal entry testing; and focused testing, including in respect 
of the key audit matter of revenue recognition. We also leveraged our data analytics platform in performing our work on the 
order to cash and purchase to pay processes to assist in identifying higher risk transactions for testing.

•  Where we identified potential non-compliance with laws and regulations, we developed an appropriate audit response 

and communicated directly with components impacted. Our procedures involved: understanding the process and controls 
to identify non-compliance, inquiring of internal and external legal counsel, performing an analysis of press reporting on 
these matters, understanding the fact patterns in each case and documenting the positions taken by management, and 
using specialists to support us in concluding on the matters identified. 

A further description of our responsibilities for the audit of the financial statements is located on the Financial Reporting 
Council’s website at https://www.frc.org.uk/auditorsresponsibilities. This description forms part of our auditor’s report.

158

I M P E R I A L   B R A N D S   |   A N N U A L   R E P O R T   A N D   A C C O U N T S   2 0 2 1

Other matters we are required to address 

•  Following the recommendation of the Audit Committee, we signed an engagement letter on 15 January 2020. We were 
appointed by the shareholders at the AGM on 5 February 2020 to audit the financial statements for the year ending 
30 September 2020 and subsequent financial periods. 

The period of total uninterrupted engagement including previous renewals and reappointments is two years, covering the 
years ending 2020 to 2021. 

•  The audit opinion is consistent with the additional report to the audit committee 

Use of our report 

This report is made solely to the company’s members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 
2006. Our audit work has been undertaken so that we might state to the company’s members those matters we are required to 
state to them in an auditor’s report and for no other purpose. To the fullest extent permitted by law, we do not accept or assume 
responsibility to anyone other than the company and the company’s members as a body, for our audit work, for this report, or 
for the opinions we have formed. 

ANDREW WALTON (SENIOR STATUTORY AUDITOR)
FOR AND ON BEHALF OF ERNST & YOUNG LLP, STATUTORY AUDITOR

London 
15 November 2021 

W W W . I M P E R I A L B R A N D S P L C . C O M

159

CONSOLIDATED INCOME STATEMENT 
for the year ended 30 September 2021 

£ million unless otherwise indicated 

RReevveennuuee  

 Duty and similar items 

 Other cost of sales 

Cost of sales 

GGrroossss  pprrooffiitt  

Distribution, advertising and selling costs 

 Acquisition and disposal costs 

 Profit on disposal of subsidiaries 

 Amortisation and impairment of acquired intangibles 

 Excise tax provision 

 Fair value adjustment of loan receivable 

 Restructuring costs 

 Other expenses 

Administrative and other expenses 

OOppeerraattiinngg  pprrooffiitt  

 Investment income 

 Finance costs 

Net finance income/(costs) 

Share of profit of investments accounted for using the equity method 

PPrrooffiitt  bbeeffoorree  ttaaxx  

Tax 

PPrrooffiitt  ffoorr  tthhee  yyeeaarr  

Attributable to: 

Owners of the parent 

Non-controlling interests 

EEaarrnniinnggss  ppeerr  oorrddiinnaarryy  sshhaarree  ((ppeennccee))  

– Basic 

– Diluted 

CONSOLIDATED STATEMENT OF COMPREHENSIVE INCOME 
for the year ended 30 September 2021 

£ million 

PPrrooffiitt  ffoorr  tthhee  yyeeaarr  

OOtthheerr  ccoommpprreehheennssiivvee  iinnccoommee  

 Exchange movements 

 Exchange movements recycled to profit and loss upon disposal of subsidiaries 

 Current tax on hedge of net investments and quasi-equity loans 

 Deferred tax on hedge of net investments and quasi-equity loans 

Items that may be reclassified to profit and loss 

 Net actuarial gains on retirement benefits 

 Current tax relating to net actuarial gains on retirement benefits 

 Deferred tax relating to net actuarial gains on retirement benefits 

Items that will not be reclassified to profit and loss 

OOtthheerr  ccoommpprreehheennssiivvee  ((lloossss))//iinnccoommee  ffoorr  tthhee  yyeeaarr,,  nneett  ooff  ttaaxx  

TToottaall  ccoommpprreehheennssiivvee  iinnccoommee  ffoorr  tthhee  yyeeaarr  

Attributable to:  

Owners of the parent 

Non-controlling interests 

TToottaall  ccoommpprreehheennssiivvee  iinnccoommee  ffoorr  tthhee  yyeeaarr  

Notes 

3 

11 

12/15

8 

5 

4 

6 

15 

4 

8 

10 

10 

Notes 

11 

24    

2021 

3322,,779911    

((1166,,222299))  

((1100,,553355))  

((2266,,776644))  

66,,002277    

((22,,111188))  

((1177))  

228811    

((445500))  

11    

1155    

((225577))  

((333366))  

((776633))  

33,,114466    

11,,006600    

((997799))  

8811    

1111    

33,,223388    

((333311))  

22,,990077    

22,,883344    

7733    

229999..99  

229999..11  

2021 

22,,990077    

((668800))   

((333377))  

((110055))  

((1122))  

((11,,113344))  

4411     

22    

((2211))  

2222    

((11,,111122))  

11,,779955    

11,,776611    

3344    

11,,779955    

2020

32,562 

(15,962)

(10,420)

(26,382)

6,180 

(2,329)

(26)

–

(523)

20 

(62)

(205)

(324)

(1,120)

2,731 

770 

(1,380)

(610)

45 

2,166 

(608)

1,558 

1,495 

63 

158.3 

158.1 

2020

1,558 

151 

–

(10)

(80)

61 

277 

–

(53)

224 

285 

1,843 

1,762 

81 

1,843 

116600 
160

IMPERIAL BRANDS 

|  ANNUAL REPORT AND ACCOUNTS 2021 

I M P E R I A L   B R A N D S   |   A N N U A L   R E P O R T   A N D   A C C O U N T S   2 0 2 1

 
 
 
 
 
 
 
 
 
 
 
    
 
 
 
  
 
  
  
    
  
 
 
 
 
 
 
  
 
  
 
  
  
 
  
  
  
    
  
  
  
  
 
CONSOLIDATED BALANCE SHEET 
at 30 September  

£ million 

NNoonn--ccuurrrreenntt  aasssseettss  

Intangible assets 

Property, plant and equipment 

Right of use assets 

Investments accounted for using the equity method 

Retirement benefit assets 

Trade and other receivables 

Derivative financial instruments 

Deferred tax assets 

State aid tax recoverable 

CCuurrrreenntt  aasssseettss  

Inventories 

Trade and other receivables 

Current tax assets 

Cash and cash equivalents 

Derivative financial instruments 

Current assets held for disposal 

TToottaall  aasssseettss  

CCuurrrreenntt  lliiaabbiilliittiieess  

Borrowings 

Derivative financial instruments 

Lease liabilities 

Trade and other payables 

Current tax liabilities 

Provisions 

Current liabilities held for disposal 

NNoonn--ccuurrrreenntt  lliiaabbiilliittiieess  

Borrowings 

Derivative financial instruments 

Lease liabilities 

Trade and other payables 

Deferred tax liabilities 

Retirement benefit liabilities 

Provisions 

TToottaall  lliiaabbiilliittiieess  

NNeett  aasssseettss  

EEqquuiittyy  

Share capital 

Share premium and capital redemption 

Retained earnings 

Exchange translation reserve 

EEqquuiittyy  aattttrriibbuuttaabbllee  ttoo  oowwnneerrss  ooff  tthhee  ppaarreenntt  

Non-controlling interests 

TToottaall  eeqquuiittyy  

Notes  

2021

2020

12  

13  

14  

15  

24  

17  

21/22 

23  

8  

16  

17  

8  

18 

21/22  

11  

20  

21/22  

21  

19  

8  

25  

11  

20  

21/22 

20/21 

19  

23  

24  

25  

26  

1166,,667744  

11,,771155  

224422  

8888  

11,,004466  

6622  

339911  

556644  

110011  

18,160 

1,899 

293 

117 

940 

57 

813 

381 

–

2200,,888833  

22,660 

33,,883344  

22,,774499  

223344  

11,,228877  

6688  

3355  

88,,220077  

2299,,009900  

((11,,110077))

((6622))

((5577))

4,065 

2,638 

206 

1,626 

53 

1,062 

9,650 

32,310 

(1,442)

(41)

(64)

((99,,110066))

(10,170)

((225533))

((118888))

((3355))

(350)

(220)

(38)

((1100,,880088))

(12,325)

((88,,771155))

((998844))

((119944))

((77))

((11,,003377))

((11,,119999))

((220066))

((1122,,334422))

((2233,,115500))

55,,994400  

110033  

55,,883377  

((778888))

220000  

55,,335522  

558888  

55,,994400  

(10,210)

(1,641)

(235)

(5)

(924)

(1,256)

(196)

(14,467)

(26,792)

5,518 

103 

5,837 

(2,364)

1,295 

4,871 

647 

5,518 

The financial statements on pages 160 to 234 were approved by the Board of Directors on 15 November 2021 and signed on its  
behalf by: 

THÉRÈSE ESPERDY 
CHAIRMAN 

LUKAS PARAVICINI 
DIRECTOR

WWW.IMPERIALBR ANDSPLC.COM 

W W W . I M P E R I A L B R A N D S P L C . C O M

116611 
161

 
 
 
    
       
  
  
  
  
  
  
  
  
  
  
    
  
 
 
  
  
  
  
  
  
  
    
  
    
  
 
 
  
  
  
  
  
  
  
  
    
  
 
 
  
  
  
  
  
  
  
  
  
    
  
    
  
    
  
 
 
  
  
  
  
  
  
  
  
  
    
  
 
CONSOLIDATED STATEMENT OF CHANGES IN EQUITY 
for the year ended 30 September 2021 

£ million 

AAtt  11  OOccttoobbeerr  22002200  

Profit for the year 

 Exchange movements on retranslation of net assets 

 Exchange movements on net investment hedges 

 Exchange movements on quasi-equity loans 

 Exchange movements recycled to profit and loss  
 upon disposal of subsidiaries 

 Current tax on hedge of net investments and  
 quasi-equity loans 

 Deferred tax hedge of net investments and  
 quasi-equity loans 

 Net actuarial gains on retirement benefits 

 Current tax relating to net actuarial gains on  
 retirement benefits 

 Deferred tax relating to net actuarial gains on  
 retirement benefits 

Other comprehensive income 

TToottaall  ccoommpprreehheennssiivvee  iinnccoommee  

TTrraannssaaccttiioonnss  wwiitthh  oowwnneerrss  

Costs of employees‘ services compensated by 
share schemes 

Dividends paid 

AAtt  3300  SSeepptteemmbbeerr  22002211  

AAtt  11  OOccttoobbeerr  22001199  

Profit for the year 

 Exchange movements on retranslation of net assets 

 Exchange movements on net investment hedges 

 Exchange movements on quasi-equity loans 

 Current tax on quasi-equity loans 

 Deferred tax on quasi-equity loans 

 Net actuarial gains on retirement benefits 

 Deferred tax relating to net actuarial losses on  
 retirement benefits 

Other comprehensive income 

TToottaall  ccoommpprreehheennssiivvee  iinnccoommee  

TTrraannssaaccttiioonnss  wwiitthh  oowwnneerrss  

Costs of employees‘ services compensated by 
share schemes 

Current tax on share-based payments 

Repurchase of shares 

Changes in non-controlling interests (note 12) 

Dividends paid 

AAtt  3300  SSeepptteemmbbeerr  22002200  

Share 
premium 
and capital 
redemption 

55,,883377  

Share 
capital 

110033  

––

––

––

––

––

––

––

––

––

––

––

––

––

––

––

––

––

––

––

––

––

––

––

––

––

––

––

––

110033  

103 

55,,883377  

5,837 

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

103 

5,837 

Retained 
earnings 

((22,,336644))

22,,883344  

––

––

––

––

––

––

4411  

22  

((2211))

2222  

22,,885566  

2255  

((11,,330055))

((778888))

(2,255)

1,495 

–

–

–

–

–

277 

(53)

224 

1,719 

20 

1 

(92)

(4)

(1,753)

(2,364)

Exchange 
translation 
reserve 

Equity 
attributable 
to owners of 
the parent  

Non- 
controlling 
interests  

11,,229955  

––

((11,,003344))

447766  

((8833))

((333377))

((110055))

((1122))

––

  ––

––

((11,,009955))

((11,,009955))

––

––

220000  

1,252 

–

(130)

12 

251 

(10)

(80)

–

–

43 

43 

–

–

–

–

–

1,295 

44,,887711    

22,,883344    

((11,,003344))  

447766    

((8833))  

((333377))  

((110055))  

((1122))  

4411    

22    

((2211))  

((11,,007733))  

11,,776611    

2255    

((11,,330055))  

55,,335522    

4,937  

1,495  

(130) 

12  

251  

(10) 

(80) 

277  

(53) 

267  

1,762  

20  

1  

(92) 

(4) 

(1,753) 

4,871  

664477    

7733    

((3399))  

––  

––  

––  

––  

––  

––  

  ––  

––  

((3399))  

3344    

––  

((9933))  

558888    

647  

63  

18  

– 

– 

– 

– 

– 

– 

18  

81  

– 

– 

– 

4  

(85) 

647  

Total 
equity 

55,,551188  

22,,990077  

((11,,007733))

447766  

((8833))

((333377))

((110055))

((1122))

4411  

22  

((2211))

((11,,111122))

11,,779955  

2255  

((11,,339988))

55,,994400  

5,584 

1,558 

(112)

12 

251 

(10)

(80)

277 

(53)

285 

1,843 

20 

1 

(92)

–

(1,838)

5,518 

116622 
162

IMPERIAL BRANDS 

|  ANNUAL REPORT AND ACCOUNTS 2021 

I M P E R I A L   B R A N D S   |   A N N U A L   R E P O R T   A N D   A C C O U N T S   2 0 2 1

    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
CONSOLIDATED CASH FLOW STATEMENT 
for the year ended 30 September 2021 

£ million 

CCaasshh  fflloowwss  ffrroomm  ooppeerraattiinngg  aaccttiivviittiieess  

Operating profit 

Dividends received from investments accounted for under the equity method 

Depreciation, amortisation and impairment 

Profit on disposal of non-current assets 

Profit on disposal of subsidiary 

Post-employment benefits 

Costs of employees‘ services compensated by share schemes 

Fair value adjustment of loan receivable 

Movement in provisions 

Operating cash flows before movement in working capital 

 Decrease in inventories 

 (Increase)/decrease in trade and other receivables 

 (Decrease)/increase in trade and other payables 

Movement in working capital 

Tax paid 

NNeett  ccaasshh  fflloowwss  ggeenneerraatteedd  ffrroomm  ooppeerraattiinngg  aaccttiivviittiieess  

CCaasshh  fflloowwss  ffrroomm  iinnvveessttiinngg  aaccttiivviittiieess  

Interest received 

Loan to third parties 

Proceeds from the sale of non-current assets 

Net proceeds from sale of subsidiaries (note 11) 

Deposit received from sale of asset held for sale 

Purchase of non-current assets 

Purchase of brands and operations (note 12) 

NNeett  ccaasshh  uusseedd  iinn  iinnvveessttiinngg  aaccttiivviittiieess  

CCaasshh  fflloowwss  ffrroomm  ffiinnaanncciinngg  aaccttiivviittiieess  

Interest paid 

Lease liabilities paid 

Increase in borrowings 

Repayment of borrowings 

Cash flows relating to derivative financial instruments 

Repurchase of shares 

Dividends paid to non-controlling interests 

Dividends paid to owners of the parent 

NNeett  ccaasshh  uusseedd  iinn  ffiinnaanncciinngg  aaccttiivviittiieess  

NNeett  ddeeccrreeaassee  iinn  ccaasshh  aanndd  ccaasshh  eeqquuiivvaalleennttss  

CCaasshh  aanndd  ccaasshh  eeqquuiivvaalleennttss  aatt  ssttaarrtt  ooff  yyeeaarr  

Effect of foreign exchange rates on cash and cash equivalents 

Transferred to held for disposal (note 11) 

CCaasshh  aanndd  ccaasshh  eeqquuiivvaalleennttss  aatt  eenndd  ooff  yyeeaarr  

2021

2020

33,,114466  

2,731 

44  

881155  

22  

((228811))

((6633))

2255  

((1155))

1188  

33,,665511  

7700  

((220011))

((553333))

((666644))

((882200))

22,,116677  

1155  

––

5500  

884455  

––

((220000))

––

771100  

((441155))

((6699))

885588  

((22,,222244))

4411  

––

((9933))

((11,,330055))

((33,,220077))

((333300))

11,,662266  

((99))

––

11,,228877  

43 

910 

(2)

–

(88)

20 

63 

(121)

3,556 

67 

241 

734 

1,042 

(568)

4,030 

9 

(3)

28 

–

83 

(302)

(146)

(331)

(429)

(72)

1,240 

(3,096)

(23)

(92)

(85)

(1,753)

(4,310)

(611)

2,286 

13 

(62)

1,626 

WWW.IMPERIALBR ANDSPLC.COM 

W W W . I M P E R I A L B R A N D S P L C . C O M

116633 
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NOTES TO THE FINANCIAL STATEMENTS 

1. ACCOUNTING POLICIES 
BASIS OF PREPARATION 

The consolidated financial statements have been prepared in accordance with International Accounting Standards in conformity 
with the requirements of the Companies Act 2006 and International Financial Reporting Standards adopted pursuant to Regulation 
(EC) No.1606/2002 as it applies in the European Union.  

The financial statements have been prepared under the historical cost convention except where fair value measurement is required 
under IFRS as described below in the accounting policies on financial instruments, and on a going concern basis. 

BASIS FOR GOING CONCERN 

The financial statements have been prepared under the historical cost convention except where fair value measurement is required 
under IFRS as described below in the accounting policies on financial instruments, and on a going concern basis. The Group’s policy 
is to ensure that we always have sufficient capital markets funding and committed bank facilities in place to meet foreseeable peak 
borrowing requirements.  

The Directors recognise that the current environment brings uncertainty due to the COVID-19 pandemic; however, over the last 
18 months, the Group has effectively managed operations across the world, and has proved it has an established mechanism to 
operate efficiently despite the uncertainty. The Directors consider that a one-off discrete event with immediate cash outflow is of 
greater concern to short term liquidity than any effect from the on-going COVID-19 pandemic. 

The Directors have assessed the principal risks of the business, including stress testing a range of different scenarios that may affect 
the business. These included scenarios which examined the implications of:  

A one-off discrete event resulting in immediate cash outflow such as accelerated duty and tax payments of circa £900 million 
or non-receipt of the Premium Cigar Division (PCD) deferred consideration of circa £60 million.  
A rapid and lasting deterioration to the Group’s profitability because markets become closed to tobacco products or there are 
sustained failures to our tobacco manufacturing and supply chains. These assumed a permanent reduction in profitability of 
15 per cent from 1 January 2022.  
The additional impact of potential bad debt risks arising from a recession of circa £170 million.  
The withdrawal of facilities that provide receivables factoring of circa £670 million.  

The scenario planning also considered mitigating actions including reductions to capital expenditure and dividend payments. 
There are additional actions that were not modelled but could be taken including other cost mitigations such as staff redundancies, 
retrenchment of leases, and discussions with lenders about capital structure.  

Under a worst-case scenario, where the largest envisaged downside scenarios all take place at the same time the Group would 
have sufficient headroom until February 2022. The Group believes this worst-case scenario to be highly unlikely given the relatively 
small impact on our trading performance and bad debt levels during the COVID-19 pandemic. In addition, the group has a number of 
additional mitigating actions available that could be implemented should such a scenario arise. 

Based on the review of future cash flows covering the period through to March 2023, and having assessed the principal risks facing 
the Group, the Board is of the opinion that the Group as a whole and Imperial Brands PLC have adequate resources to meet their 
operational needs from the date of this Report through to 31 March 2023 and concludes that it is appropriate to prepare the financial 
statements on a going concern basis. 

The preparation of the consolidated financial statements requires management to make estimates and assumptions that affect the 
reported amounts of revenues and expenses during the period and of assets, liabilities and contingent liabilities at the balance sheet 
date. The key estimates and assumptions are set out in note 2 Critical Accounting Estimates and Judgements. Such estimates and 
assumptions are based on historical experience and various other factors that are believed to be reasonable in the circumstances 
and constitute management’s best judgement at the date of the financial statements. In the future, actual experience may deviate 
from these estimates and judgements. This could affect future financial statements as the original estimates and judgements are 
modified, as appropriate, in the year in which the circumstances change. 

Imperial Brands PLC (the Company) provides guarantees to a number of subsidiaries under section 479A of the Companies Act 2006, 
whereby the subsidiaries, incorporated in the UK and Ireland, are exempt from the requirements of the Act relating to the audit of 
individual accounts for the financial year ending 30 September 2021. See note VII Guarantees of the Imperial Brands Plc financial 
statements for further details. 

The principal accounting policies, which have been applied consistently other than where new policies (detailed below) have been 
adopted, are set out below. 

116644 
164

IMPERIAL BRANDS 

|  ANNUAL REPORT AND ACCOUNTS 2021 

I M P E R I A L   B R A N D S   |   A N N U A L   R E P O R T   A N D   A C C O U N T S   2 0 2 1

 
 
BASIS OF CONSOLIDATION 

The consolidated financial statements comprise the results of the Company, a public company limited by shares, incorporated 
in England and Wales, and its subsidiary undertakings, together with the Group‘s share of the results of its associates and joint 
arrangements. The Company’s registered number is 3236483 and its registered address is 121 Winterstoke Road, Bristol, BS3 2LL. 

Subsidiaries are those entities controlled by the Group. Control exists when the Group is exposed to, or has the rights to, variable 
returns from its involvement with the entity and has the ability to affect those returns through its power over the entity. The 
financial statements of subsidiaries are included in the consolidated financial statements from the date that control commences 
until the date that control ceases. Where necessary, accounting policies of subsidiaries are changed to ensure consistency with the 
policies adopted by the Group. 

The acquisition method of accounting is used to account for the purchase of subsidiaries. The excess of the value transferred to the 
seller in return for control of the acquired business together with the fair value of any previously held equity interest in that business 
over the Group’s share of the fair value of the identifiable net assets is recorded as goodwill.  

Intragroup transactions, balances and unrealised gains on transactions between Group companies are eliminated. Unrealised losses 
are also eliminated unless costs cannot be recovered. 

JOINT VENTURES 

The Group applies IFRS 11 to all joint arrangements. Under IFRS 11 investments in joint arrangements are classified as either 
joint operations or joint ventures depending on the contractual rights and obligations of each investor. The Group has assessed 
the nature of its joint arrangements and determined them to be joint ventures. The financial statements of joint ventures are 
included in the Group financial statements using the equity accounting method, with the Group’s share of net assets included as 
a single line item entitled ‘Investments accounted for using the equity method‘. In the same way, the Group’s share of earnings is 
presented in the consolidated income statement below operating profit entitled ‘Share of profit of investments accounted for using 
the equity method’. 

FOREIGN CURRENCY 

Items included in the financial statements of each Group company are measured using the currency of the primary economic 
environment in which the company operates (the functional currency). 

The income and cash flow statements of Group companies using non-sterling functional currencies are translated to sterling (the 
Group’s presentational currency) at average rates of exchange in each period. Assets and liabilities of these companies are translated 
at rates of exchange ruling at the balance sheet date. The differences between retained profits and losses translated at average and 
closing rates are taken to reserves, as are differences arising on the retranslation of the net assets at the beginning of the year. 

Transactions in currencies other than a company’s functional currency are initially recorded at the exchange rate ruling at the date 
of the transaction. Foreign exchange gains and losses resulting from the settlement of such transactions and from the translation at 
exchange rates ruling at the balance sheet date of monetary assets and liabilities denominated in foreign currencies are recognised 
in the consolidated income statement with exchange differences arising on trading transactions being reported in operating profit, 
and those arising on financing transactions being reported in net finance costs unless as a result of net investment hedging they are 
reported in other comprehensive income. 

The Group designates as net investment hedges certain external borrowings and derivatives up to the value of the net assets of 
Group companies that use non-sterling functional currencies after deducting permanent intercompany loans. Gains or losses on 
these hedges that are regarded as highly effective are transferred to other comprehensive income, where they offset gains or losses 
on translation of the net investments that are recorded in equity, in the exchange translation reserve. 

The Group’s financial results are principally exposed to euro and US dollar exchange rates, which are detailed in the table below. 

Foreign exchange rate versus GBP 

Euro 

US Dollar 

Closing rate

Average rate 

Closing rate

Average rate

2021 

2020

11..11662211  

11..33445566  

11..11445511    

11..33669900    

1.0960 

1.2832 

1.1393 

1.2753 

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REVENUE RECOGNITION 

For the Tobacco & Next Generation Products (Tobacco & NGP) business, Revenue comprises the invoiced value for the sale of goods 
net of sales taxes, rebates and discounts. Revenue is based on the completion of performance obligations that constitute the delivery 
of goods. The performance obligation is recognised as complete at the point in time when a Group company has delivered products 
to the customer, the customer has accepted the products and collectability of the related receivables is reasonably assured. The 
distribution business also recognises revenue associated with logistics services, recognised on the basis of the invoiced value for 
the provision of these services net of sales taxes, rebates and discounts. The performance obligations associated with distribution 
services, which include fees for distributing certain third party products, are linked to the successful distribution of products 
for customers.  

The Group recognises income arising from the licensing of intellectual property, occurring in the ordinary course of business, which 
is treated as revenue. Licensing revenue will be recognised over the period of the licence. The licences granted are distinct from other 
promises in the contract. 

For the Distribution business, revenue comprises the invoiced value for the sale of goods and services net of sales taxes, rebates and 
discounts when goods have been delivered or distribution services have been provided. The Distribution business only recognises 
commission revenue on purchase and sale transactions in which it acts as a commission agent. Distribution and marketing 
commissions are included in revenue. Revenue is recognised on products on consignment when these are sold by the consignee. 

Payments are made to both direct and indirect customers for rebates, discounts and other promotional activities. Direct 
customers are those to which the Group supplies goods or services. Indirect customers are other entities within the supply chain 
to the end consumer. Rebates and discounts are deducted from Revenue. Where the contract with customers has an entitlement 
to variable consideration due to the existence of retrospective rebates and discounts, revenue is estimated based on the amount of 
consideration expected to be received. This estimation is a determination of the most likely amount to be received using all known 
factors including historic experience. Typically there is a high degree of certainty over the amount of retrospective rebates/discounts 
paid due to relatively low year on year variations in the volume and pattern of product sales. As the provision of distribution services 
typically involves product delivery tasks undertaken in a short period of time, revenue and any associated rebates and discounts 
relating to these services do not normally span an accounting year end. 

Payments for promotional activities will also be deducted from Revenue where the payments relate to goods or service that are 
closely related to or indistinct from associated sales of goods or services to that customer. The calculated costs are accrued and 
accounted for as incurred and matched as a deduction from the associated revenues (i.e. excluded from revenues reported in the 
Group’s consolidated income statement). 

DUTY AND SIMILAR ITEMS 

Duty and similar items includes duty and levies having the characteristics of duty. In countries where duty is a production tax, duty 
is included in Revenue and in Cost of sales in the consolidated income statement. Duty is regarded as a sales tax and excluded from 
revenue where: 

duty becomes payable to the tax authority when the goods are sold; 
there is an obligation to change the sales price when a change in the rate of duty is imposed; and 
there is a requirement to identify the duty separately on sales information such as invoices. 

Payments made in the USA under the Master Settlement Agreement are recognised in other cost of sales, for further disclosure see 
note 30 contingent liabilities. 

TAXES 

Current tax is the expected tax payable on the taxable income for the year, using tax rates enacted or substantively enacted at the 
balance sheet date, and any adjustments to tax payable in respect of previous years.  

Uncertain tax positions are assessed and measured on an issue by issue basis within the jurisdictions that we operate using 
management’s estimate of the most likely outcome. Where management determines that a greater than 50% probability exists 
that the tax authorities would accept the position taken in the tax return, amounts are recognised in the consolidated financial 
statements on that basis. Where the amount of tax payable or recoverable is uncertain, the Group recognises a liability or asset 
based on either: management’s judgement of the most likely outcome; or, when there is a wide range of possible outcomes, a 
probability weighted average approach. The Group recognises interest on late paid taxes as part of financing costs. The Group 
recognises penalties, if applicable, as part of administrative and other expenses. 

Deferred tax is provided in full on temporary differences between the carrying amount of assets and liabilities in the financial 
statements and the tax base, except if it arises from the initial recognition of an asset or liability in a transaction, other than 
a business combination, that at the time of the transaction affects neither accounting nor taxable profit or loss. Deferred tax 
is provided on temporary differences arising on investments in subsidiaries, except where the timing of the reversal of the 
temporary difference is controlled by the Group and it is probable that the temporary difference will not reverse in the foreseeable 
future. Deferred tax assets are recognised only to the extent that it is probable that future taxable profits will be available against 
which the assets can be realised. Deferred tax is determined using the tax rates that have been enacted or substantively enacted 
at the balance sheet date, and are expected to apply when the deferred tax liability is settled or the deferred tax asset is realised. 

DIVIDENDS 

Final dividends are recognised as a liability in the period in which the dividends are approved by shareholders, whereas interim 
dividends are recognised in the period in which the dividends are paid. 

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INTANGIBLE ASSETS – GOODWILL 

Goodwill represents the excess of value transferred to the seller in return for control of the acquired business together with the fair 
value of any previously held equity interest in that business over the Group’s share of the fair value of the identifiable net assets. 

Goodwill is tested at least annually for impairment and carried at cost less accumulated impairment losses. Any impairment is 
recognised immediately in the consolidated income statement and cannot be subsequently reversed. If any negative goodwill 
arises this is recognised immediately in the income statement. For the purpose of impairment testing, goodwill is allocated to 
groups of cash-generating units that are expected to benefit from the business combination in which the goodwill arose. 

INTANGIBLE ASSETS – OTHER 

Other intangible assets are initially recognised in the consolidated balance sheet at historical cost unless they are acquired as part 
of a business combination, in which case they are initially recognised at fair value. They are shown in the balance sheet at historical 
cost less accumulated amortisation and impairment. The Group does not operate a revaluation model and therefore assets are not 
subject to ongoing revaluations. 

These assets consist mainly of acquired trademarks, intellectual property, product development, concessions and rights, 
acquired customer relationships and computer software. The Davidoff cigarette trademark and some premium cigar trademarks 
are considered by the Directors to have indefinite lives based on the fact that they are established international brands with global 
potential. Trademarks with indefinite lives are not amortised but are reviewed annually for impairment. The carrying value of 
Davidoff is subject to an annual impairment review under the requirements of IAS 36 as the Group does not currently foresee a limit 
to the period over which the asset is expected to generate net cash inflows. The most recent assessment indicates that the carrying 
value is not impaired. 

Intellectual property (including trademarks), product development, supply agreements (including customer relationships) and 
computer software are amortised over their estimated useful lives as follows: 

Intellectual property 
Supply agreements 
Software 
Product development 

5 – 30 years 
3 – 15 years 
3 – 10 years 
3 – 10 years 

PROPERTY, PLANT AND EQUIPMENT 

straight line 
straight line 
straight line 
straight line 

Property, plant and equipment are recognised in the consolidated balance sheet at historical cost or at their initial fair value where 
they are acquired as part of an acquisition, subject to depreciation or impairment. The Group does not operate a revaluation model 
and therefore assets are not subject to ongoing revaluations. 

Land is not depreciated. Depreciation is provided on other property, plant and equipment so as to write down the initial cost of each 
asset to its residual value over its estimated useful life as follows: 

Property 
Plant and equipment 
Fixtures and motor vehicles 

up to 50 years 
2 – 20 years 
2 – 15 years 

straight line 
straight line/reducing balance 
straight line 

The assets’ residual values and useful lives are reviewed and, if appropriate, adjusted at each balance sheet date. 

FINANCIAL INSTRUMENTS AND HEDGING 

Receivables held under a hold to collect business model are stated at amortised cost. Receivables held under a hold to sell business 
model, which are expected to be sold via a non-recourse factoring arrangement are separately classified as fair value through profit 
or loss, within trade and other receivables. 

The calculation of impairment provisions is subject to an expected credit loss model, involving a prediction of future credit losses 
based on past loss patterns. The revised approach involves the recognition of provisions relating to potential future impairments, 
in addition to impairments that have already occurred. The expected credit loss approach involves modelling of historic loss rates, 
and consideration of the level of future credit risk. Expected loss rates are then applied to the gross receivables balance to calculate 
the impairment provision. 

Cash and cash equivalents include cash in hand and deposits held on call, together with other short-term highly liquid investments. 

The Group transacts derivative financial instruments to manage the underlying exposure to foreign exchange and interest rate 
risks. The Group does not transact derivative financial instruments for trading purposes. Derivative financial instruments are 
initially recorded at fair value plus any directly attributable transaction costs. Derivative financial assets and liabilities are included 
in the consolidated balance sheet at fair value, and include accrued interest receivable and payable where relevant. However, as the 
Group has decided (as permitted under IFRS 9) not to cash flow or fair value hedge account for its derivative financial instruments, 
changes in fair values are recognised in the consolidated income statement in the period in which they arise unless the derivative 
qualifies and has been designated as a net investment hedging instrument in which case the changes in fair values, attributable to 
foreign exchange, are recognised in other comprehensive income. 

Collateral transferred under the terms and conditions of collateral appendix documents in respect of certain derivatives are netted 
off the carrying value of those derivatives in the consolidated balance sheet. 

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RIGHT OF USE ASSETS 

The Group has lease contracts relating to property and other assets (which predominantly relates to motor vehicles). 

The Group recognises right of use assets, at the commencement date of the lease (i.e. the date the underlying asset is available 
for use). Right of use assets are measured at cost, less any accumulated depreciation and impairment losses, and adjusted for any 
remeasurement of lease liabilities. The cost of right of use assets includes the amount of lease liabilities recognised, initial direct 
costs incurred, and lease payments made at or before the commencement date less any lease incentives received. Unless the 
Group is reasonably certain to obtain ownership of the leased asset at the end of the lease term, the recognised right of use assets 
are depreciated on a straight-line basis over the shorter of its estimated useful life and the lease term. Right of use assets are subject 
to impairment. 

LEASE LIABILITIES 

At the commencement date of the lease, the Group recognises lease liabilities measured at the present value of lease payments to be 
made over the lease term. The lease payments include fixed payments less any lease incentives receivable, variable lease payments 
which depend on an index or a rate, and amounts expected to be paid under residual value guarantees. Lease payments include the 
exercise of purchase options if determined reasonably certain to be exercised and termination payments if the lease term reflects 
the exercise of an option to terminate. 

In calculating the present value of lease payments, the Group uses the incremental borrowing rate, defined as the rate of interest 
that a lessee would have to pay to borrow over a similar term, and with a similar security, the funds necessary to obtain an asset 
of a similar value to the right of use asset in a similar economic environment, at the lease commencement date if the interest 
rate implicit in the lease is not readily determinable. After the commencement date, the amount of lease liabilities is increased to 
reflect the accumulation of interest and reduced for the lease payments made. In addition, the carrying amount of lease liabilities is 
remeasured if there is a modification, a change in the lease term, a change in the in-substance fixed lease payments or a change in 
the assessment to purchase the underlying asset. 

Lease payments on short-term leases and leases of low value assets are recognised as expense on a straight line basis over the lease 
term in cost of sales or distribution, advertising and selling costs. 

SHORT TERM LEASES, LEASES OF LOW VALUE ASSETS AND PRACTICAL EXPEDIENTS APPLIED 

The Group has applied a number of practical expedients permitted by IFRS 16. These include;  

the exclusion of leases where the lease term ends within 12 months of the commencement of the lease or date of initial 
application; and 
the exclusion of leases of low value assets, defined as those of less than US$5,000. 

IFRS 16 was applied using the modified retrospective method, to contracts that were previously identified as operating leases in 
accordance with IAS 17 and IFRIC 4. The Group has elected to; 

apply hindsight in determining the lease term if the contract contains options to extend or terminate the lease; 
exclude initial direct costs from the measurement of the right of use asset; and 
use a single discount rate to a portfolio of leases with reasonably similar characteristics  

These elections were only applied on transition to IFRS 16 and have not been applied to new leases following adoption of 
the standard. 

INVENTORIES 

Inventories are stated at the lower of cost and net realisable value. Cost is determined using the first in first out (FIFO) method. 
The cost of finished goods and work in progress comprises raw materials, direct labour, other direct costs and related production 
overheads (based on normal operating capacity). Net realisable value is the estimated selling price in the ordinary course of business, 
less the estimated costs of completion and selling expenses. Inventory is considered for obsolescence or other impairment issues 
and an associated provision is booked where necessary.  

Leaf tobacco inventory which has an operating cycle that exceeds 12 months is classified as a current asset, consistent with 
recognised industry practice. 

PROVISIONS 

A provision is recognised in the consolidated balance sheet when the Group has a legal or constructive obligation as a result of a 
past event, it is more likely than not that an outflow of resources will be required to settle that obligation, and a reliable estimate of 
the amount can be made. 

A provision for restructuring is recognised when the Group has approved a detailed formal restructuring plan, and the restructuring 
has either commenced or has been publicly announced, and it is more likely than not that the plan will be implemented, and the 
amount required to settle any obligations arising can be reliably estimated. Future operating losses are not provided for. 

Where there are a number of similar obligations, the likelihood that an outflow will be required in settlement is determined by 
considering the class of obligations as a whole. A provision is recognised even if the likelihood of an outflow with respect to any 
one item included in the same class of obligations may be small. 

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ASSETS HELD FOR SALE 

Assets held for sale arise once a disposal process has advanced sufficiently to meet the requirements of IFRS 5. Assets identified 
as held for sale are considered for impairment of their carrying value against expected proceeds. The assets and liabilities are 
presented separately on the balance sheet as assets held for disposal and liabilities held for disposal.  

CONTINGENT LIABILITIES 

Contingent liabilities are possible obligations that arise from past events and whose existence will be confirmed only by the 
occurrence or non-occurrence of one or more uncertain future events, not wholly within the control of the Group. Contingent 
liabilities are not recognised, only disclosed, unless the possibility of a future outflow of resources is considered remote, or where 
a disclosure would seriously prejudice the position of the Group. 

RETIREMENT BENEFIT SCHEMES 

For defined benefit schemes, the amount recognised in the consolidated balance sheet is the difference between the present 
value of the defined benefit obligation at the balance sheet date and the fair value of the scheme assets to the extent that they 
are demonstrably recoverable either by refund or a reduction in future contributions. The defined benefit obligation is calculated 
annually by independent actuaries using the projected unit credit method. The present value of the defined benefit obligation 
is determined by discounting the estimated future cash flows using interest rates of high quality corporate bonds that are 
denominated in the currency in which the benefits will be paid, and that have terms to maturity approximating to the terms 
of the related pension obligation.  

The service cost of providing retirement benefits to employees during the year is charged to operating profit. Past service costs are 
recognised immediately in operating profit, unless the changes to the pension plan are conditional on the employees remaining in 
service for a specified period of time. 

All actuarial gains and losses, including differences between actual and expected returns on assets and differences that arise as a 
result of changes in actuarial assumptions, are recognised immediately in full in the statement of comprehensive income for the 
period in which they arise. An interest charge is made in the income statement by applying the rate used to discount the defined 
benefit obligations to the net defined benefit liability of the schemes. 

For defined contribution schemes, contributions are recognised as an employee benefit expense when they are due.  

SHARE-BASED PAYMENTS 

The Group applies the requirements of IFRS 2 Share-Based Payment Transactions to both equity-settled and cash-settled share-
based employee compensation schemes. The majority of the Group‘s schemes are equity-settled. 

Equity-settled share-based payments are measured at fair value at the date of grant and are expensed over the vesting period, based 
on the number of instruments that are expected to vest. For plans where vesting conditions are based on total shareholder returns, 
the fair value at the date of grant reflects these conditions. Earnings per share and net revenue vesting conditions are reflected 
in the estimate of awards that will eventually vest. For cash-settled share-based payments, a liability equal to the portion of the 
services received is recognised at its current fair value at each balance sheet date. Where applicable the Group recognises the impact 
of revisions to original estimates in the consolidated income statement, with a corresponding adjustment to equity for equity-settled 
schemes and current liabilities for cash-settled schemes. Fair values are measured using appropriate valuation models, taking into 
account the terms and conditions of the awards. 

The Group funds the purchase of shares to satisfy rights to shares arising under share-based employee compensation schemes. 
Shares acquired to satisfy those rights are held in Employee Share Ownership Trusts. On consolidation, these shares are accounted 
for as a deduction from equity attributable to owners of the parent. When the rights are exercised, equity is increased by the amount 
of any proceeds received by the Employee Share Ownership Trusts. 

TREASURY SHARES 

When the Company purchases its own equity share capital (treasury shares), the consideration paid, including any directly 
attributable incremental costs (net of income taxes), is deducted on consolidation from equity attributable to owners of the parent 
until the shares are reissued or disposed of. When such shares are subsequently sold or reissued, any consideration received, net of 
any directly attributable incremental transaction costs and the related income tax effects, increases equity attributable to owners of 
the parent. When such shares are cancelled they are transferred to the capital redemption reserve. 

Where the group enters into a contract with a third party that contains an obligation to re-purchase its own shares for cash or 
another financial asset; a financial liability is recognised for the present value of the redemption amount. One example is an 
obligation under a forward contract to re-purchase shares in Imperial Brands PLC for cash. The financial liability is recognised 
initially at the present value of the redemption amount, and is reclassified from equity. Subsequently, the financial liability 
is measured in accordance with IFRS 9, and is revalued at subsequent reporting points as appropriate. If the contract expires 
without delivery, the carrying amount of the financial liability is reclassified to equity. 

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USE OF ADJUSTED PERFORMANCE MEASURES 

Management believes that non-GAAP or adjusted performance measures provide an important comparison of business 
performance and reflect the way in which the business is controlled. The adjusted performance measures seek to remove the 
distorting effects of a number of significant gains or losses arising from transactions which are not directly related to the ongoing 
underlying performance of the business and may be non-recurring events or not directly within the control of management. 

Accordingly, adjusted performance measures of operating profit, net finance costs, profit before tax, tax, attributable earnings 
and earnings per share exclude, where applicable, acquisition and disposal costs, amortisation and impairment of acquired 
intangibles, restructuring costs, post-employment benefits net financing cost, fair value and exchange gains and losses on financial 
instruments, and related tax effects and tax matters. Reconciliations between adjusted and reported operating profit are included 
within note 6 to the financial statements, adjusted and reported net finance costs in note 6, adjusted and reported tax in note 8, 
and adjusted and reported earnings per share in note 10. There are also other adjusted reported measures which are defined below. 

The adjusted performance measures in this report are not defined terms under IFRS and may not be comparable with similarly titled 
measures reported by other companies.  

The items excluded from adjusted performance results are those which are one-off in nature or items which arose due to 
acquisitions and are not influenced by the day to day operations of the Group, and the movements in the fair value of financial 
instruments which are marked to market and not naturally offset. Adjusted net finance costs also excludes all post-employment 
benefit net finance cost since pension assets and liabilities and redundancy and social plan provisions do not form part of adjusted 
net debt. This allows comparison of the Group‘s cost of debt with adjusted net debt. The adjusted performance measures are used 
by management to assess the Group‘s financial performance and aid comparability of results year on year. 

ADJUSTED OPERATING PROFIT 

Adjusted operating profit is calculated as operating profit amended for a number of adjustments, the principal changes are 
detailed below. This measure is separately calculated and disclosed for Tobacco, NGP and Distribution where appropriate. 
In addition, adjustments have been made to present this measure on an organic basis to allow year on year comparability 
(see organic adjustments below). A reconciliation can be found in note 6. 

ACQUISITION AND DISPOSAL COSTS / PROFIT ON DISPOSAL OF SUBSIDIARIES 

Adjusted performance measures exclude costs and profits or losses associated with major acquisitions and disposals as they do not 
relate to the day to day operational performance of the Group. Acquisition costs and profits or losses on disposal can be significant in 
size and are one-off in nature. Exclusion of these items allows a clearer presentation of the day to day underlying income and costs 
of the business. Where applicable and not reported separately, this includes changes in contingent or deferred consideration. 

AMORTISATION AND IMPAIRMENT OF ACQUIRED INTANGIBLES 

Acquired intangibles are amortised over their estimated useful economic lives where these are considered to be finite. Acquired 
intangibles considered to have an indefinite life are not amortised. Any negative goodwill arising is recognised immediately in the 
income statement. We exclude from our adjusted performance measures the amortisation and impairment of acquired intangibles, 
other than software and internally generated intangibles, and the deferred tax associated with amortisation of acquired intangibles. 
Gains and losses on the sale of intellectual property are removed from adjusted operating profit.  

It is recognised that there may be some correlation between the amortisation charges derived from the acquisition value of acquired 
intangibles, and the subsequent future profit streams arising from sales of associated branded products. However, the amortisation 
of intangibles is not directly related to the operating performance of the business. Conversely, the level of profitability of branded 
products is directly influenced by day to day commercial actions, with variations in the level of profit derived from branded product 
sales acting as a clear indicator of performance. Given this, the Group’s view is that amortisation and impairment charges do not 
clearly correlate to the ongoing variations in the commercial results of the business and are therefore excluded to allow a clearer 
view of the underlying performance of the organisation. The deferred tax is excluded on the basis that it will only crystallise upon 
disposal of the intangibles and goodwill. The related current cash tax benefit is retained in the adjusted measure to reflect the 
ongoing tax benefit to the Group. 

PRESENTATION OF AUXLY CANNABIS GROUP INC. 

As the movement in the fair value of loan receivables associated with the Auxly Cannabis Group Inc. investment has the potential 
to be significant the Group has disclosed a fair value movement separately on the face of the income statement. 

RESTRUCTURING COSTS 

Significant one-off costs incurred in integrating acquired businesses and in major rationalisation and optimisation initiatives 
together with their related tax effects are excluded from our adjusted earnings measures. These include restructuring costs 
incurred as part of fundamental multi-year transformational change projects but do not include costs related to ongoing cost 
reduction activity. These costs are all Board approved, and include impairment of property, plant and equipment which are surplus 
to requirements due to restructuring activity. These costs are required in order to address structural issues associated with operating 
within the Tobacco sector that have required action to both modernise and right-size the organisation, ultimately delivering an 
operating model suitable for the future of the business. The Group’s view is that as these costs are both significant and one-off in 
nature, excluding them allows a clearer presentation of the underlying costs of the business. 

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ADJUSTED NET FINANCE COSTS 

Adjusted net finance costs excludes the movements in the fair value of financial instruments which are marked to market and not 
naturally offset. This measure also excludes all post-employment benefit net finance costs since pension assets and liabilities and 
redundancy and social plan provisions do not form part of adjusted net debt. This allows comparison of the Group‘s cost of debt with 
adjusted net debt. A reconciliation can be found in note 6. The detail of these adjustments is given below. 

FAIR VALUE GAINS AND LOSSES ON DERIVATIVE FINANCIAL INSTRUMENTS AND EXCHANGE GAINS AND LOSSES 
ON BORROWINGS 

IFRS 9 requires that all derivative financial instruments are recognised in the consolidated balance sheet at fair value, with changes 
in the fair value being recognised in the consolidated income statement unless the instrument satisfies the hedge accounting rules 
under IFRS and the Group chooses to designate the derivative financial instrument as a hedge.  

The Group hedges underlying exposures in an efficient, commercial and structured manner. However, the strict hedging 
requirements of IFRS 9 may lead to some commercially effective hedge positions not qualifying for hedge accounting. As 
a result, and as permitted under IFRS 9, the Group has decided not to apply cash flow or fair value hedge accounting for its 
derivative financial instruments. However, the Group does apply net investment hedging, designating certain borrowings and 
derivatives as hedges of the net investment in the Group’s foreign operations, as permitted by IFRS 9, in order to reduce income 
statement volatility. 

We exclude fair value gains and losses on derivative financial instruments and exchange gains and losses on borrowings from 
adjusted net finance costs. Fair value gains and losses on the interest element of derivative financial instruments are excluded 
as there is no direct natural offset between the movements on derivatives and the interest charge on debt in any one period, as the 
derivatives and debt instruments may be contracted over different periods, although they will reverse over time or are matched in 
future periods by interest charges. The fair value gains on derivatives are excluded as they can introduce volatility in the finance 
charge for any given period. 

Fair value gains and losses on the currency element of derivative financial instruments and exchange gains and losses on 
borrowings are excluded as the relevant foreign exchange gains and losses on the instruments in a net investment hedging 
relationship are accumulated as a separate component of other comprehensive income in accordance with the Group’s policy 
on foreign currency. 

Fair value movements arising from the revaluation of contingent consideration liabilities are adjusted out where they represent  
one-off acquisition costs that are not linked to the current period underlying performance of the business. Fair value adjustments 
on loans receivable measured at fair value are excluded as they arise due to counterparty credit risk changes that are not directly 
related to the underlying commercial performance of the business. 

POST-EMPLOYMENT BENEFITS NET FINANCING COST 

The net interest on defined benefit assets or liabilities, together with the unwind of discount on redundancy, social plans and other 
long-term provisions are reported within net finance costs. These items together with their related tax effects are excluded from our 
adjusted earnings measures, as they primarily represent charges associated with historic employee benefit commitments, rather 
than the ongoing current period costs of operating the business.  

ADJUSTED TAX CHARGE 

The adjusted tax charge is calculated by amending the reported tax charge for significant one-off tax charges or credits arising from: 

prior period tax items (including re-measurement of deferred tax balances on a change in tax rates); or 
a provision for uncertain tax items not arising in the normal course of business; or 
newly enacted taxes in the year; or 
tax items that are closely related to previously recognised tax matters, and are excluded from our adjusted tax charge to aid 
comparability and understanding of the Group’s performance.  

The recognition and utilisation of deferred tax assets relating to losses not historically generated in the normal course of business 
are excluded on the same basis. 

A reconciliation can be found in note 8. 

The adjusted tax rate is calculated as the adjusted tax charge divided by the adjusted profit before tax. 

ADJUSTED EARNINGS 

Adjusted earnings is calculated by amending the reported basic earnings for all of the adjustments recognised in the calculation 
of the adjusted operating profit, adjusted finance costs and adjusted tax charge metrics as detailed above. In addition, adjustments 
have been made to present this measure on an organic basis to allow year on year comparability (see organic adjustments). 
Adjusted earnings per share and organic earnings per share are calculated by providing adjusted earnings and organic earnings 
by the weighted average number of shares. A reconciliation is provided in note 10.  

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NOTES TO THE FINANCIAL STATEMENTS – CONTINUED 

OTHER NON-GAAP MEASURES USED BY MANAGEMENT 
NET REVENUE 

Tobacco & Next Generation Products (NGP) net revenue comprises associated revenue less duty and similar items, excluding 
peripheral products. Management considers this an important measure in assessing the performance of Tobacco & NGP operations.  

The Group recognises revenue on sales to Logista, a Group company, within its reported Tobacco & NGP revenue figure. As the 
revenue calculation includes sales made to Logista from other Group companies but excludes Logista‘s external sales, this metric 
differs from revenue calculated under IFRS accounting standards. For the purposes of Adjusted Performance Measures on Net 
Revenue we treat Logista as an arms length distributor on the basis that contractual rights are in line with other Third Party 
suppliers to Logista. Variations in the amount of inventory held by Logista results in a different level of revenue compared to that 
which is included within the income statement. For tobacco product sales, inventory level variations are normally not significant. 
A reconciliation can be found in note 3.  

DISTRIBUTION NET REVENUE 

Distribution net revenue comprises the Distribution segment revenue less the cost of distributed products. Management considers 
this an important measure in assessing the performance of Distribution operations. The eliminations in note 3 all relate to sales to 
Distribution. A reconciliation can be found in note 3. 

ADJUSTED OPERATING CASH 

Adjusted operating cash conversion is calculated as cash flow from operations pre-restructuring and before interest and tax 
payments less net capital expenditure relating to property, plant and equipment, software and intellectual property rights as a 
percentage of adjusted operating profit. A reconciliation can be found in the Group Financial Review on page 72. 

ADJUSTED NET DEBT 

Management monitors the Group‘s borrowing levels using adjusted net debt which excludes interest accruals, lease commitments 
and the fair value of derivative financial instruments providing commercial hedges of interest rate risk. The adjusted net debt metric 
is used in monitoring performance against various debt management obligations including covenant compliance. A reconciliation 
can be found in note 31. 

ORGANIC 

To aid comparison of performance between years, the Group uses the term ‘organic’ in all years reported to exclude the impact of the 
Premium Cigar divestment, which completed on 29 October 2020. The organic performance comparison excludes the contribution of 
the Premium Cigar divestment in all years reported. 

CASH CONVERSION 

The Group uses cash conversion as a key metric for assessing underlying cash performance. Cash Conversion is calculated as cash 
flow from operations pre-restructuring and before interest and tax payments, less net capital expenditure relating to property, plant 
and equipment, software and intellectual property rights as a percentage of adjusted operating profit. A reconciliation can be found 
in note 6. 

ADJUSTED OPERATING PROFIT MARGIN 

Adjusted operating profit margin is adjusted operating profit divided by net revenue expressed as a percentage. This measure 
is separately calculated and disclosed for Tobacco, NGP and Distribution where appropriate. In addition, adjustments have been 
made to present this measure on an organic basis to allow year on year comparability (see organic adjustments). A reconciliation 
of adjusted operating profit can be found in note 6 and a reconciliation of net revenue can be found in note 3. 

FREE CASH FLOW 

Free cash flow is adjusted operating profit (as defined above) adjusted for certain cash and non cash items. The principal 
adjustments are depreciation, working capital movements, net capex, restructuring cash flows, tax cash flows, cash interest and 
minority interest dividends. A reconciliation can be found in the Group Financial Review on page 72. 

RETURN ON INVESTED CAPITAL 

Return on invested capital measures the effectiveness of capital allocation and is calculated by dividing adjusted operating profit 
after tax by the annual average of: intangible assets, property, plant and equipment, net assets held for sale, inventories, trade and 
other receivables and trade payables and other current liabilities. 

The annual average is defined as the average of the opening and closing balance sheet values. A reconciliation can be found in the 
Group Financial Review on page 76. 

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NET DEBT TO EBITDA (MULTIPLE) 

This is defined as adjusted net debt divided by adjusted EBITDA. Adjusted net debt is measured at balance sheet foreign exchange 
rates, with a full reconciliation shown in note 31. Adjusted EBITDA is calculated as adjusted operating profit plus amortisation, 
depreciation and impairments. A reconciliation of EBITDA can be found in the Group Financial Review on page 76. A reconciliation 
of adjusted net debt can be found in note 31. 

ALL IN COST OF DEBT 

This is defined as adjusted net finance costs (defined above) divided by the average net debt in the year (note 31). A reconciliation of 
adjusted net finance costs can be found in note 6. 

CONSTANT CURRENCY 

Constant currency removes the effect of exchange rate movements on the translation of the results of our overseas operations. 
We translate current year results at prior year foreign exchange rates. A reconciliation of all key metrics can be found in the Group 
Financial Review on page 73. 

NEW ACCOUNTING STANDARDS 

For the year ended 30 September 2021 the Group continued to apply international accounting standards in conformity with the 
requirements of the Companies Act 2006 and IFRS, issued by the International Accounting Standards Board (IASB) and adopted 
pursuant to Regulation (EC) No. 1606/2002 as it applies in the European Union. From 1 October 2021, as a result of the UK leaving 
the European Union, the Group will prepare the consolidated financial statements in accordance with applicable international 
accounting standards, issued by the IASB or International Financial Reporting Interpretations Committee (IFRIC) and endorsed 
for use in the UK, referred to as ‘UK-adopted IFRS’. 

The following amendments to the accounting standards, issued by the IASB or IFRIC, have been adopted by the Group from 
1 October 2020 with no impact on the group’s consolidated results, financial position or disclosures: 

Amendments to References to the Conceptual Framework in IFRS 
Amendments to IFRS 3 – Definition of a Business 
Amendments to IAS 1 and IAS 8 – Definition of Material  
Amendments to IFRS 16 – Covid-19 – Related Rent Concessions 
Amendments to IFRS 9, IAS 39 and IFRS 7 – Interest rate benchmark reform (phase 1) 

Derivatives with a notional value of €3,233 million designated in net investment hedges will be impacted by the impending reforms 
to the calculation of the Interbank Offered Rates (IBOR). However, as discussed in Note 21 Financial Risk Management, only the 
undiscounted foreign currency spot exposures of these instruments are designated in the hedging relationship and therefore there 
will be no change to the effectiveness of the hedges due to the reform. Changes in the fair value of these derivatives attributable to 
changes in interest rates and the effect of discounting are recognised directly in profit or loss within the Finance costs line. 

NEW ACCOUNTING STANDARDS AND INTERPRETATIONS NOT YET IN ISSUE  

The following standard and amendment, issued by the IASB has not been adopted by the Group:  

Amendments to IFRS 9, IAS 39 and IFRS 7 – Interest rate benchmark reform (phase 2) (effective in the year ending 
30 September 2022) 

Following the announcement of the discontinuation of GBP LIBOR at the end of 2021 and USD LIBOR discontinuation in 2023, the 
Company has amended its bank facility agreement to stop referencing GBP and USD LIBOR and instead reference the daily risk free 
rates of SONIA and SOFR respectively. All current GBP LIBOR derivatives will be changed to reference SONIA instead of GBP LIBOR 
by the end of 2021, then all USD LIBOR derivatives will be changed to reference SOFR instead of USD LIBOR during the remainder of 
fiscal year 2022. There are no changes pending for EUR derivatives. 

There are also a number of other amendments and clarifications to IFRS, effective in future years. None of which are expected to 
significantly impact the group’s consolidated results or financial position.  

WWW.IMPERIALBR ANDSPLC.COM 

W W W . I M P E R I A L B R A N D S P L C . C O M

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NOTES TO THE FINANCIAL STATEMENTS – CONTINUED 

2. CRITICAL ACCOUNTING ESTIMATES AND JUDGEMENTS 

The Group makes estimates and judgements associated with accounting entries which will be affected by future events. Estimates 
and judgements are continually evaluated based on historical experience, and other factors, including current information that 
helps form a forward-looking view of expected future outcomes. 

Estimates involve the determination of the quantum of accounting balances to be recognised. Judgements typically involve 
decisions such as whether to recognise an asset or liability. 

The actual amounts recognised in the future may deviate from these estimates and judgements. The estimates and judgements 
that have a significant risk of causing a material adjustment to the carrying amounts of assets and liabilities within the next 
financial year are discussed below.  

DETERMINATION OF USEFUL ECONOMIC LIFE OF INTANGIBLE ASSETS 

For non-goodwill intangible assets, there are critical judgements required in determining whether the asset has an indefinite useful 
economic life, or not. The Davidoff trademark has a significant market share and positive cash flow growth expectations. There 
are no regulatory or contractual restrictions on the use of this trademark, and there are no plans to significantly redirect resources 
elsewhere which would reduce the value of this asset. Consequently, in the view of management, the Davidoff trademark does not 
have a foreseeable and definite end to its ability to generate future cash flows and hence it is not amortised. The carrying value of 
Davidoff is subject to an annual impairment review under the requirements of IAS 36 as Group does not currently foresee a limit to 
the period over which the asset is expected to generate net cash inflows. The most recent assessment indicates that the carrying 
value is not impaired. 

AMORTISATION AND IMPAIRMENT OF INTANGIBLE ASSETS 

For non-indefinite life assets, which are amortised, the useful economic life and recoverable amounts are estimated based upon 
the expectation of the amount and time period during which an intangible asset will support future cash flows. Due to estimation 
uncertainties the useful economic lives and associated amortisation rates have to be reviewed and revised where necessary. In 
addition, where there are indications that the current carrying value of an intangible asset is greater than its recoverable amount, 
impairment in the carrying value of the asset may be required. Factors considered important that could trigger an impairment 
review of intangible assets include the following:  

significant underperformance relative to historical or projected future operating results;  
significant changes in the manner of the use of the acquired assets or the strategy for the overall business; and  
significant negative industry or economic trends.  

The complexity of the estimation process and issues related to the assumptions, risks and uncertainties inherent in the 
application of the Group’s accounting estimates in relation to intangible assets affect the amounts reported in the financial 
statements, especially the estimates of the expected useful economic lives and the carrying values of those assets. If business 
conditions materially change it is likely that materially different amounts could be reported in the Group’s financial statements. 
Indefinite life intangible assets, including goodwill, are subject to annual impairment testing where an assessment of the carrying 
value of the asset against its recoverable amount is undertaken. There are long term uncertainties associated with estimating 
the valuation of the recoverable amount, particularly with regard to long term cash flow growth rates which are influenced by the 
future size and shape of the tobacco sector. While long term growth rates currently used in impairment assessments are based on 
current best estimates of future performance, there may be changes in these assumptions when conducting impairment tests in 
subsequent years. Details of goodwill and intangible asset impairment assessments are included in note 12. 

INCOME TAXES 

Judgement is involved in determining whether the Group is subject to a tax liability or not in line with tax law. Where liabilities 
exist, estimation is often required to determine the potential future tax payments. The Group is subject to income tax in numerous 
jurisdictions and significant judgement is required in determining the provision for tax. There are many transactions and calculations 
for which the ultimate tax determination is uncertain. The Group recognises provisions for tax based on estimates of the taxes that 
are likely to become due. Where the final tax outcome is different from the amounts that were initially recorded, such differences will 
impact the current income tax and deferred tax provisions in the period in which such determination is made. Consideration of the 
judgements surrounding certain tax positions are applicable to the Group and consideration of the valuation estimates related to tax 
provisions are given in note 8 to these financial statements. 

LEGAL PROCEEDINGS AND DISPUTES 

The Group reviews outstanding legal cases following developments in the legal proceedings at each balance sheet date, considering 
the nature of the litigation, claim or assessment; the legal processes and potential level of damages in the jurisdiction in which 
the litigation, claim or assessment has been brought; the progress of the case (including progress after the date of the financial 
statements but before those statements are issued); the opinions or views of legal counsel and other advisers; experience of similar 
cases; and any decision of the Group’s management as to how it will respond to the litigation, claim or assessment. Judgement 
is required as to whether a liability exists. Where a liability is determined there can be a degree of estimation of the potential level 
of damages expected. Key areas of judgement include consideration as to whether certain claims associated with the acquisition 
of certain brands and the likely outcome of a number of product liability claims. More detail as to the considered position on these 
claims is given in both note 30 of the financial statements and within the Directors’ Report – update on Tobacco and e-vapour related 
litigation. To the extent that the Group’s assessments at any time do not reflect subsequent developments or the eventual outcome of 
any claim, its future financial statements may be materially affected, with a favourable or adverse impact upon the Group’s operating 
profit, financial position and liquidity. 

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PROVISIONS 

Provision accounting involves judgement as to whether a liability should be recognised and requires estimates of the quantum 
of any such liability. The Group holds provisions where appropriate in respect of estimated future economic outflows, principally 
for restructuring activity and excise tax, which arise due to past events. Estimates are based on management judgement and 
information available at the balance sheet date. Actual outflows may not occur as anticipated, and estimates may prove to be 
incorrect, leading to further charges or releases of provisions as circumstances dictate. The main area of estimation risk relates to 
the estimation of restructuring provisions associated with various plans to transform the business. These include the cost of factory 
closures, scaling down of capacity and other structural changes to the business. These programmes are run as discrete projects 
with controls over the expected costs and the associated accounting impacts. The calculation of restructuring provisions includes 
estimation challenges relating to asset remediation costs, the valuation of disposals and termination costs. More details relating to 
the estimates associated with these restructuring programmes can be found in notes 5 and 25.  

CONTROL OF LOGISTA 

A key judgement relates to whether the Group has effective control of Logista sufficient that the Group can consolidate this 
entity within its Group accounts in line with the requirements of IFRS 10 Consolidated Financial Statements. The Group holds 
50.01 per cent of the voting shares. The Group has reviewed its control of Logista and that it is appropriate to consolidate this 
entity in line with the requirements of IFRS 10 Consolidated Financial Statements. The Group continues to have Director presence 
on the Board of Logista, representing 4 out of 10 Directors. The Group has powers to control as set out in the Relationship Framework 
Agreement which specifies certain areas of operation reserved for shareholder approval and through these measures the Group is 
able to exercise control of Logista. The Group has therefore concluded that it continues to be appropriate to recognise Logista as a 
fully consolidated subsidiary. 

3. SEGMENT INFORMATION 

Imperial Brands comprises two distinct businesses – Tobacco & NGP and Distribution. The Tobacco & NGP business comprises 
the manufacture, marketing and sale of Tobacco & NGP and Tobacco & NGP-related products, including sales to (but not by) the 
Distribution business. The Distribution business comprises the distribution of Tobacco & NGP products for Tobacco & NGP product 
manufacturers, including Imperial Brands, as well as a wide range of non-Tobacco & NGP products and services. The Distribution 
business is run on an operationally neutral basis ensuring all customers are treated equally, and consequently transactions between 
the Tobacco & NGP and Distribution businesses are undertaken on an arm’s length basis reflecting market prices for comparable 
goods and services. 

The function of Chief Operating Decision Maker (defined in IFRS 8), which is to review performance and allocate resources, is 
performed by the Board and the Chief Executive, who are regularly provided with information on our segments. This information is 
used as the basis of the segment revenue and profit disclosures provided below. The main profit measure used by the Board and the 
Chief Executive is adjusted operating profit. Segment balance sheet information is not provided to the Board or the Chief Executive.  

Our reportable segments are Europe, Americas, Africa, Asia & Australasia (AAA) and Distribution. Operating segments are comprised 
of geographical groupings of business markets. The main Tobacco & NGP business markets within the Europe, Americas and AAA 
reportable segments are: 

Europe – United Kingdom, Germany, Spain, France, Italy, Greece, Sweden, Norway, Belgium, Netherlands, Ukraine and Poland. 

Americas – United States. 

AAA – Australia, Japan, Russia, Saudi Arabia, Taiwan and our African markets including Algeria and Morocco. 

WWW.IMPERIALBR ANDSPLC.COM 

W W W . I M P E R I A L B R A N D S P L C . C O M

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NOTES TO THE FINANCIAL STATEMENTS – CONTINUED 

TOBACCO & NGP 

£ million unless otherwise indicated 

Revenue 

Net revenue 

Operating profit  

Adjusted operating profit 

Adjusted operating margin % 

RECONCILIATION FROM OPERATING PROFIT TO ADJUSTED OPERATING PROFIT 

£ million 

Adjusted operating profit 

Acquisition and disposal costs 

Profit on disposal of subsidiaries 

Amortisation of acquired intangibles 

Excise tax provision 

Fair value adjustment of loan receivable 

Restructuring costs 

Operating profit 

DISTRIBUTION 

£ million unless otherwise indicated 

Revenue 

Distribution net revenue 

Operating profit  

Adjusted operating profit 

Adjusted operating margin % 

RECONCILIATION FROM OPERATING PROFIT TO ADJUSTED OPERATING PROFIT 

£ million 

Adjusted operating profit 

Acquisition and disposal costs 

Amortisation of acquired intangibles 

Restructuring costs 

Operating profit 

REVENUE 

£ million 

Tobacco & NGP 

Europe 

Americas 

Africa, Asia & Australasia 

Total Tobacco & NGP 

Distribution 

Eliminations 

Total Group 

Total 
revenue 

1144,,772200  

33,,339933  

55,,775500  

2233,,886633  

99,,558899  

((666611))

3322,,779911  

2021

External 
revenue 

1144,,005599  

33,,339933  

55,,775500  

2233,,220022  

99,,558899  

––

3322,,779911  

RECONCILIATION FROM TOBACCO & NGP REVENUE TO TOBACCO & NGP NET REVENUE 

£ million 

Revenue 

Duty and similar items 

Sale of peripheral products 

Net Revenue 

Tobacco

2233,,666644  

((1166,,221188))

((2244))

77,,442222  

NGP

119999  

((1111))

––  

118888  

2021

Total

2233,,886633  

((1166,,222299))  

((2244))  

77,,661100  

Tobacco

23,757 

(15,947) 

(26) 

7,784 

2021 

2233,,886633    

77,,661100    

22,,999911    

33,,330088    

4433..55    

2020

23,973 

7,985 

2,587 

3,288 

41.2 

2021 

33,,330088    

––  

228811  

((336655))  

11  

1155  

((224499))  

22,,999911    

2021 

99,,558899    

11,,006699    

114488    

225588    

2244..11    

2021 

225588    

((1177))  

((8855))  

((88))  

114488    

Total  
revenue  

14,395  

3,371  

6,207  

23,973  

9,268  

(679) 

32,562  

NGP 

216  

(15) 

–  

201  

2020

3,288 

(26)

–

(438)

20

(62)

(195)

2,587 

2020

9,268 

1,015 

131 

226 

22.3 

2020

226 

–

(85)

(10)

131 

2020

External 
revenue 

13,716 

3,371 

6,207 

23,294 

9,268 

–

32,562 

2020

Total

23,973 

(15,962) 

(26) 

7,985 

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TOBACCO & NGP NET REVENUE 

£ million 

Europe 

Americas 

Africa, Asia & Australasia 

Total Tobacco & NGP 

Tobacco

33,,442255  

22,,447788  

11,,551199  

77,,442222  

NGP

112266  

5566  

66  

118888  

2021

Total

33,,555511  

22,,553344  

11,,552255  

77,,661100  

Tobacco 

3,471  

2,409  

1,904  

7,784  

PREMIUM CIGAR DIVESTMENT & ORGANIC NET REVENUE 

£ million 

Organic Net Revenue 

Premium Cigar Divestment Net Revenue 

Total Tobacco & NGP 

RECONCILIATION FROM DISTRIBUTION REVENUE TO DISTRIBUTION NET REVENUE 

£ million 

Revenue 

Cost of sales – Distribution 

Distribution Net Revenue 

ADJUSTED OPERATING PROFIT AND RECONCILIATION TO PROFIT BEFORE TAX 

£ million 

Tobacco & NGP 

Europe 

Americas 

Africa, Asia & Australasia 

Total Tobacco & NGP 

Distribution 

Eliminations 

Adjusted operating profit 

Acquisition and disposal costs – Tobacco & NGP 

Acquisition and disposal costs – Distribution 

Profit on disposal of subsidiaries – Tobacco & NGP 

Amortisation and impairment of acquired intangibles – Tobacco & NGP 

Amortisation of acquired intangibles – Distribution 

Excise tax provision – Tobacco & NGP 

Fair value adjustment of loan receivable – Tobacco & NGP 

Restructuring costs – Tobacco & NGP 

Restructuring costs – Distribution 

Operating profit 

Net finance income/(costs) 

Share of profit of investments accounted for using the equity method 

Profit before tax 

NGP

98 

71 

32 

201 

2021

77,,558899  

2211  

77,,661100  

2021

99,,558899  

((88,,552200))

11,,006699  

2020

Total

3,569 

2,480 

1,936 

7,985 

2020

7,738 

247 

7,985 

2020

9,268 

(8,253) 

1,015 

2021

2020

11,,667700  

11,,003377  

660011  

33,,330088  

225588  

77  

33,,557733  

––

((1177))

228811  

((336655))

((8855))

11  

1155  

((224499))

((88))

33,,114466  

8811  

1111  

33,,223388  

1,582 

1,032 

674 

3,288 

226 

13 

3,527 

(26)

–

–

(438)

(85)

20 

(62)

(195)

(10)

2,731 

(610)

45 

2,166 

See note 8 for details of the Excise tax. See note 12 for details on amortisation and impairment, note 11 for details of acquisition and 
disposal costs, and note 5 for details of restructuring costs. 

OTHER INFORMATION 

£ million 

Tobacco & NGP 

Europe 

Americas 

Africa, Asia & Australasia 

Total Tobacco & NGP 

Distribution 

Total Group 

2021 

2020

Additions to 
property, plant 
and equipment 

Depreciation 
and software 
amortisation  

Additions to 
property, plant 
and equipment 

Depreciation 
and software 
amortisation 

8877  

2266  

2200  

113333  

3322  

116655  

9999    

2288    

2277    

115544    

4400    

119944    

77 

30 

46 

153 

21 

174 

101 

31 

34 

166 

36 

202 

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NOTES TO THE FINANCIAL STATEMENTS – CONTINUED 

ADDITIONAL GEOGRAPHIC ANALYSIS 

External revenue and non-current assets are presented for the UK and for individually significant countries. The geographical 
analysis is based on country of origin. The Group‘s products are sold in over 120 countries. 

£ million 

UK 

Germany 

France 

USA 

Other 

Total Group 

2021

2020

External 
revenue 

Non-current 
assets 

External  
revenue  

Non-current 
assets 

44,,555588  

44,,556666  

33,,553377  

33,,440055  

1166,,772255  

3322,,779911  

110022  

33,,224466  

22,,333366  

55,,448866  

77,,330077  

1188,,447777  

4,498  

4,637  

3,772  

3,575  

16,080  

32,562  

104 

3,465 

2,564 

6,143 

7,900 

20,176 

Non-current assets comprise intangible assets, property, plant and equipment and investments accounted for using the equity method. 

4. PROFIT BEFORE TAX 

Profit before tax is stated after charging/(crediting): 

£ million 

Raw materials and consumables used 

Changes in inventories of finished goods – Tobacco & NGP 

Changes in inventories of finished goods – Distribution 

Depreciation and impairment of fixed assets 

Amortisation and impairment of intangible assets 

Acquisition and disposal costs 

Expenses relating to short-term leases 

Expenses relating to low value asset leases 

Depreciation of Right of use assets 

Net foreign exchange (gains)/losses 

Write down of inventories 

Loss/(profit) on disposal of non-current assets 

(Write back)/impairment of trade receivables 

ANALYSIS OF FEES PAYABLES TO ERNST AND YOUNG LLP AND ITS ASSOCIATES 

£ million 

Parent Company and consolidated financial statements 

The Company‘s subsidiaries 

Audit related assurance services  

TToottaall  aauuddiitt  rreellaatteedd  ffeeeess  

Other assurance services 

TToottaall  nnoonn--aauuddiitt  ffeeeess  

TToottaall  aauuddiittoorr‘‘ss  rreemmuunneerraattiioonn  

2021 

994477    

22,,770000    

77,,000099    

117700    

557755    

1177    

44    

22    

6666    

((444422))  

111177    

22    

((1100))  

2020

947 

2,781 

6,798 

205 

628 

26 

4 

2 

72 

258 

126 

(2)

44 

2021 

2020

22..00    

55..11    

00..44    

77..55    

00..44    

00..44    

77..99    

1.9 

4.7 

0.4 

7.0 

0.2 

0.2 

7.2 

Ernst & Young LLP was appointed the Group‘s auditor for the year ended 30 September 2020. 

PwC (the Group’s previous auditor) provided services to Logista relating to preparation of their consolidation financial statements 
amounting to £nil (2020: £0.2m). 

5. RESTRUCTURING COSTS 

£ million 

Employment related  

Asset impairments 

Other charges 

Restructuring costs analysed by workstream: 

£ million 

2021 Strategic review programme 

Cost optimisation programmes 

Other 

2021 

2020

114455    

9922    

2200    

225577    

2021 

222266    

2233    

88    

225577    

103 

58 

44 

205 

2020

–

187 

18 

205 

The charge for the year of £257 million (2020: £205 million) predominantly relates to our 2021 Strategic review programme and Cost 
optimisation programmes. 

Restructuring costs are included within administrative and other expenses in the consolidated income statement. All restructuring 
costs are treated as adjusting items. 

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These projects differ from everyday initiatives that are undertaken to improve the efficiency and effectiveness of the ongoing 
operations business. These costs are required in order to address structural issues involved in operating within the Tobacco sector 
that require action to both modernise and right-size the organisation, ultimately delivering an operating model suitable for the future 
of the business. 

2021 STRATEGIC REVIEW PROGRAMME 

In January 2021, the Group announced the results of a Strategic Review Programme including an associated and specific time-
bound restructuring programme. The Group expects the majority of the associated restructuring costs to have been incurred by 
September 2022. Total restructuring costs in respect of the programme are expected to be in the range of £375 million – £425 million. 

Restructuring costs of £226 million (2020: £nil) related to the 2021 Strategic Review Programme have been incurred in the year, 
representing £153 million costs in respect of the change programme itself and £73 million of impairments associated with 
NGP assets. 

2021 Strategic Review Programme cash spend for the year was £48 million (2020 £nil). 

COST OPTIMISATION PROGRAMMES 

The cost optimisation programmes (Phase I announced in 2013 and Phase II announced in November 2016) was part of the Group 
strategy to optimise costs and drive operational efficiencies. The programmes were time bound projects which, given their scale, 
were delivered over a number of years. Phase I was concluded at the end of 2018 and Phase II was concluded at the end of 2021. 
Whilst both programmes are concluded there remain some ongoing cash costs. 

Phase II of the programme focused on reducing product costs and overheads. Phase II cash spend for the year was £41 million 
(2020: £107 million), bringing the cumulative cash cost of the programme to £548 million as at September 2021. Phase II is currently 
delivering savings of c. £320 million per annum as at September 2021. 

Phase I cash spend for the year was £12 million (2020: £16 million), bringing the cumulative cash cost of the programme to 
£571 million as at September 2021. Phase I has delivered savings of c. £305 million per annum from September 2018.  

Restructuring costs of £23 million (2020: £187 million) related to the Cost optimisation programmes includes £19 million of 
impairments associated with tangible assets. 

OTHER RESTRUCTURING ACTIVITIES 

In the year £8 million (2020: £10 million) of restructuring costs related to Logista. 

There are £nil (2020: £8 million) Other restructuring costs that do not relate to Logista. 

In the year other restructuring cash spend was £11 million. 

6. ALTERNATIVE PERFORMANCE MEASURES 
RECONCILIATION FROM OPERATING PROFIT TO ADJUSTED OPERATING PROFIT 

£ million 

OOppeerraattiinngg  pprrooffiitt  

Acquisition and disposal costs 

Amortisation and impairment of acquired intangibles 

Excise tax provision 

Fair value adjustment of loan receivable 

Profit on disposal of subsidiaries  

Restructuring costs 

AAddjjuusstteedd  ooppeerraattiinngg  pprrooffiitt  

Organic adjusted operating profit 

Premium cigar divestment adjusted operating profit 

AAddjjuusstteedd  ooppeerraattiinngg  pprrooffiitt  

Notes  

11  

12/15 

21  

5  

2021

33,,114466  

1177  

445500  

((11))

((1155))

((228811))

225577  

33,,557733  

33,,557700  

33  

33,,557733  

2020

2,731 

26 

523 

(20)

62 

–

205 

3,527 

3,496 

31 

3,527 

Amortisation and impairment of acquired intangibles, acquisition and disposal costs and restructuring costs are discussed in further 
detail in the above referenced notes. 

WWW.IMPERIALBR ANDSPLC.COM 

W W W . I M P E R I A L B R A N D S P L C . C O M

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179

 
 
 
  
 
  
  
  
  
  
 
  
 
 
  
     
  
  
 
  
 
 
NOTES TO THE FINANCIAL STATEMENTS – CONTINUED 

RECONCILIATION FROM REPORTED NET FINANCE COSTS TO ADJUSTED NET FINANCE COSTS 

£ million 

Reported net finance (income)/costs 

 Fair value gains on derivative financial instruments  

 Fair value losses on derivative financial instruments  

 Exchange (gains)/losses on financing activities 

Net fair value and exchange losses on financial instruments 

 Interest income on net defined benefit assets 

 Interest cost on net defined benefit liabilities 

Post-employment benefits net financing cost 

Adjusted net finance costs 

Comprising 

Interest income on bank deposits 

Interest cost on lease liabilities 

Interest cost on bank and other loans 

Adjusted net finance costs 

CASH CONVERSION CALCULATION 

£ million unless otherwise indicated 

Net cash flow from operating activities 

Tax 

Net capital expenditure 

Restructuring spend 

Cash flow post capital expenditure pre interest and tax 

Adjusted operating profit 

Cash Conversion % 

7. DIRECTORS AND EMPLOYEES 
EMPLOYMENT COSTS 

£ million 

Wages and salaries 

Social security costs 

Other pension costs (note 24) 

Share-based payments (note 27) 

OPERATING EXECUTIVE (EXCLUDING EXECUTIVE DIRECTORS) 

£ million 

Base salary 

Benefits 

Pension salary supplement 

Bonus 

Termination payments 
LTIP annual vesting1 
SMS annual vesting1 

2021 

((8811))  

550088    

((445577))  

444455    

449966    

8899    

((8877))  

22    

441177    

((1188))  

77    

442288    

441177    

2021 

22,,116677    

882200    

((115500))  

111122    

22,,994499    

33,,557733    

8833%%  

2020

610 

661 

(581)

(256)

(176)

99 

(104)

(5)

429 

(10)

7 

432 

429 

2020

4,030 

568 

(274)

145 

4,469 

3,527 

127%

2021 

2020

777755    

117777    

7755    

2255    

812 

184 

68 

20 

11,,005522    

1,084 

2021 

33..00    

00..77    

00..33    

22..99    

––  

00..88  

––  

77..77    

2020

2.0 

–

–

1.6 

–

–

0.1 

3.7 

1. Share plans vesting represent the value of SMS and LTIP awards where the performance periods ends in the year. The SMS has no performance conditions and is valued at the 

time of vesting being 15 February at a share price of £15.0657. 

Note: aggregate remuneration paid to or receivable by Executive directors, Non-Executive Directors and members of the Operating Executive for qualifying services in accordance 
with IAS 24, which includes National Insurance and similar charges was £16,439,675 (2020: £9,239,049). 

KEY MANAGEMENT COMPENSATION 1 

£ million 

Short term employee benefits 

Post-employment benefits 

Other long-term benefits 

Termination payments 

Share based payments (in accordance with IAS 24) 

2021 

1122..77    

00..55  

––  

––  

00..99  

1144..11    

2020

9.2 

2.0 

–

–

0.2 

11.4 

1. Key management includes Directors, members of the Executive Committee and the Company Secretary 

Details of Directors‘ emoluments and interests, and of key management compensation which represent related party transactions 
requiring disclosure under IAS 24, are provided within the Directors‘ Remuneration Report. The Directors‘ Remuneration Report, on 
pages 129-139 includes details on salary, benefits, pension and share plans. These disclosures form part of the financial statements. 

118800 
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|  ANNUAL REPORT AND ACCOUNTS 2021 

I M P E R I A L   B R A N D S   |   A N N U A L   R E P O R T   A N D   A C C O U N T S   2 0 2 1

 
  
  
       
  
 
  
  
  
  
 
 
  
  
 
 
 
 
 
 
 
 
  
 
 
 
NUMBER OF PEOPLE EMPLOYED BY THE GROUP DURING THE YEAR 

Tobacco & NGP  

Distribution 

At 30 
September 

2244,,110000  

66,,220000  

3300,,330000  

NUMBER OF PEOPLE EMPLOYED BY THE GROUP BY LOCATION DURING THE YEAR 

UK and European Union 

Americas 

Rest of the World 

At 30 
September 

1144,,660000  

88,,330000  

77,,440000  

3300,,330000  

2021 

Average  

2244,,000000    

66,,220000    

3300,,220000    

2021 

Average  

1144,,770000    

88,,000000    

77,,550000    

3300,,220000    

At 30 
September 

26,300 

6,200 

32,500 

At 30 
September 

14,900 

8,900 

8,700 

32,500 

2020

Average 

25,900 

6,200 

32,100 

2020

Average 

15,100 

8,400 

8,600 

32,100 

The average number of employees includes 2,500 La Romana employees that are expected to leave the Group in 2022 as part of the 
final part of the Premium Cigar Division disposal. Excluding these employees, the average number of employees was 27,700 on a  
pro-forma basis. 

8. TAX 

The major components of income tax expense for the years ended 30 September 2021 and 2020 are: 

£ million 

UK Current tax 

Current year charged to the consolidated income statement 

Current year charged to consolidated other comprehensive income 

Total current year UK current tax 

Adjustments in respect of prior years charged to the consolidated income statement 

Total UK current tax 

Overseas current tax 

Current year charged to the consolidated income statement 

Current year charged to consolidated other comprehensive income 

Total current year overseas current tax 

Adjustments in respect of prior years charged to the consolidated income statement 

Total overseas current tax 

Total current tax charged to the consolidated statement of other comprehensive income 

£ million 

UK Current tax 

Current year 

Adjustments in respect of prior years 

Overseas current tax 

Current year 

Adjustments in respect of prior years 

Total current tax 

Deferred tax 

Relating to origination and reversal of temporary differences 

Total tax charged to the consolidated income statement 

2021

2020

2211  

110055  

112266  

((3388))

8888  

445588  

((22))

445566  

4466  

550022  

559900  

97 

10 

107 

26 

133 

458 

–

458 

12 

470 

603 

2021

2020

2211  

((3388))

445588  

4466  

448877  

((115566))

333311  

97 

26 

458 

12 

593 

15 

608 

£ million 

2021

2020

Tax related to items recognised in consolidated other comprehensive income during the year: 

Current tax on hedge of net investment 

Current tax on actuarial gains and losses 

Total current tax 

Deferred tax on hedge of net investment 

Deferred tax on actuarial gains and losses 

Total deferred tax 

Total tax charged to consolidated other comprehensive income 

110055  

((22))

110033  

1122  

2211  

3333  

113366  

10 

–

10 

80 

53 

133 

143 

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W W W . I M P E R I A L B R A N D S P L C . C O M

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181

 
 
 
  
  
  
  
  
  
 
 
  
 
 
 
 
  
 
 
 
  
     
  
  
  
  
 
  
  
  
  
 
 
  
 
 
 
  
  
  
  
  
 
  
 
  
  
 
  
  
  
 
  
 
 
 
  
 
  
  
 
  
  
 
 
  
  
 
  
 
 
NOTES TO THE FINANCIAL STATEMENTS – CONTINUED 

RECONCILIATION FROM REPORTED TAX TO ADJUSTED TAX 

The table below shows the tax impact of the adjustments made to reported profit before tax in order to arrive at the adjusted measure 
of earnings disclosed in note 10. 

£ million 

Reported tax 

Deferred tax on amortisation of acquired intangibles 

Current tax on excise tax provision 

Tax on net foreign exchange and fair value gains and losses on financial instruments 

Tax on post-employment benefits net financing cost 

Tax on restructuring costs 

Tax on disposal of premium cigar division 

Recognition of tax credits 

Uncertain tax positions 

Tax on unrecognised losses 

Adjusted tax charge 

2021 

333311    

3311    

––  

7788    

11    

7722    

1111    

223399    

––  

((4477))  

771166    

2020

608 

57 

(4)

(63)

1 

31 

(19)

67 

(77)

41 

642 

The use of adjusted performance measures is explained in note 1, Accounting Policies (Use of Adjusted Performance Measures). 

FACTORS AFFECTING THE TAX CHARGE FOR THE YEAR 

The tax on the Group‘s profit before tax differs from the theoretical amount that would arise using the average UK corporation tax 
rate of 19.0 per cent (2020: 19.0 per cent) as follows: 

£ million 

Profit before tax 

Tax at the UK corporation tax rate of 19.0% (2020: 19.0%) 

Tax effects of: 

Differences in effective tax rates on overseas earnings 

Movement in provision for uncertain tax positions 

Remeasurement of deferred tax balances arising from changes in tax rates 

Recognition of deferred tax assets for tax credits 

Remeasurement of previously recognised deferred tax assets 

Increase in unrecognised deferred tax assets 

Deferred tax on unremitted earnings 

Share of profit of investments accounted for using the equity method 

Non-deductible expenses/(non-taxable income) 

(Non-taxable gains)/non-deductible losses on net foreign exchange on financial instruments 

Non-taxable gain on Premium Cigar Division disposal 

Adjustments in respect of prior years 

Total tax charged to the consolidated income statement 

2021 

33,,223388    

661155  

110077    

4499    

1155    

((223399))  

((55))  

1122  

((44))  

((22))  

3355  

((116699))  

((8811))  

((22))  

333311    

2020

2,166 

411

100 

61 

9 

–

(81)

30

(19)

(8)

(4)

80

–

29 

608 

Differences in effective tax rates on overseas earnings represents the impact of worldwide profits being taxed at rates different from 
19.0 per cent. The effective tax rate benefits from internal financing arrangements between group subsidiaries in different countries 
which are subject to differing tax rates and legislation and the application of double taxation treaties.  

Recognition of deferred tax assets for credits includes £239 million (2020: £nil) in the Group‘s Spanish business arising from an 
internal reorganisation during the year. 

Remeasurement of previously recognised deferred tax assets includes £8 million recognition (2020: £18 million) in relation to 
deferred tax assets for tax losses in the Group‘s Dutch business, £nil recognition (2020:£15 million) in relation to deferred tax 
assets for tax credits and losses in the Group‘s Spanish business and £nil recognition (2020: £45 million) in relation to deferred 
tax assets for tax losses in the Group‘s US business. The Group‘s assessment of the recoverability of deferred tax assets is based 
on a review of underlying performance of subsidiaries, changes in tax legislation and the interpretation thereof and changes in 
the group structure. 

The remeasurement of deferred tax balances arising from changes in tax rates for the year is £15 million (2020: £9 million).  

During the year the Group has decreased the provision for deferred tax on unremitted earnings by £4 million (2020: £19 million 
decrease). The tax will arise on the distribution of profits through the group and on planned group simplification. 

118822 
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|  ANNUAL REPORT AND ACCOUNTS 2021 

I M P E R I A L   B R A N D S   |   A N N U A L   R E P O R T   A N D   A C C O U N T S   2 0 2 1

  
  
  
  
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
 
 
 
 
 
 
 
 
 
 
 
 
MOVEMENT ON THE CURRENT TAX ACCOUNT 

£ million 

At 1 October 

Charged to the consolidated income statement 

(Charged)/credited to other comprehensive income 

Credited to equity 

Cash paid 

Exchange movements 

Other movements 

At 30 September 

2021

((114444))

((448877))

((110033))

––

882200  

33  

((77))

8822  

2020

(118)

(593)

10 

1 

568 

(13)

1 

(144)

The cash tax paid in the year is £333 million higher than the current tax charge (2020: £25 million lower). This arises as a result of 
timing differences between the accrual of income taxes and the actual payment of cash and the movement in the provision for 
uncertain tax positions. 

ANALYSIS OF CURRENT TAX ACCOUNT 

£ million 

State aid tax recoverable 

Current tax assets 

Current tax liabilities 

UNCERTAIN TAX POSITIONS 

2021

110011  

223344  

((225533))

8822  

2020

–

206 

(350)

(144)

As an international business the Group is exposed to uncertain tax positions and changes in legislation in the jurisdictions in which 
it operates. The Group’s uncertain tax positions principally include cross border transfer pricing, interpretation of new or complex tax 
legislation and tax arising on the valuation of assets. 

Provisions arising from uncertain tax positions taken in the calculation of tax assets and liabilities are included within current tax 
liabilities. At 30 September 2021 the total value of these provisions, including foreign exchange movements, was £306 million (2020: 
£273 million). The assessment of uncertain tax positions is subjective and significant management judgement is required. This 
judgement is based on current interpretation of legislation, management experience and professional advice. Until matters are 
finally concluded it is possible that amounts ultimately paid will be different from the amounts provided. 

Management have assessed the Group’s provision for uncertain tax positions and have concluded that apart from the matters 
referred to below the provisions in place are not material individually or in aggregate, and that a reasonably possible change in 
the next financial year would not have a material impact to the results of the Group. 

FRENCH TAX LITIGATION 

In November 2015 the Group received a challenge from the French tax authorities that could lead to additional tax liabilities of up 
to £234 million. The challenge concerns the valuation placed on the shares of Altadis Distribution France (now known as Logista 
France) following an intragroup transfer of shares in October 2012 and the tax consequences flowing from a potentially higher 
value that is argued for by the tax authorities. In October 2018 the Commission Nationale, an independent adjudication body, whose 
decision is advisory only, issued a report supportive of the Group’s arguments for no adjustment. In December 2018 the French tax 
authorities issued their final assessments seeking the full amount of additional tax assessed of £234 million (2020: £248 million). In 
January 2019 the Group appealed against the assessment. In August 2020, the French tax authorities rejected the Group’s appeal and 
the matter will now proceed to litigation. As of September 2021, all submissions have been made to the court and we await a hearing 
date. The Group believes it is appropriate to maintain a £41 million (2020: £44 million) provision for uncertain tax positions in respect 
of this matter. 

STATE AID UK CFC 

The Group continues to monitor developments in relation to EU State Aid investigations. On 25 April 2019, the EU Commission’s 
final decision regarding its investigation into the UK’s Controlled Foreign Company regime was published. It concludes that the 
legislation up until December 2018 does partially represent State Aid. The UK Government has appealed to the European Court 
seeking annulment of the EU Commission’s decision. The Group, along with a number of UK corporates, has made a similar 
application to the European Court. The UK Government is obliged to collect any State Aid granted pending the outcome of the 
European Court process. 

Based on advice, the Group’s position remains that no State Aid has been received, but following HMRC guidance an assessment 
of potential State Aid was submitted to HMRC in July 2020. In February 2021 a charging notice for £101 million, in line with the 
Group’s assessment, was issued to the Group by HMRC and has since been paid. Advice to date is that our appeal and that of the UK 
government against the Commission’s decision should ultimately be successful so a current tax receivable of £101 million has been 
recognised as a non-current asset. 

Based upon current advice the Group does not consider any provision is required in relation to any other EU State Aid investigation. 

WWW.IMPERIALBR ANDSPLC.COM 

W W W . I M P E R I A L B R A N D S P L C . C O M

118833 
183

 
 
 
    
 
 
NOTES TO THE FINANCIAL STATEMENTS – CONTINUED 

TRANSFER PRICING 

The Group has tax audits in progress, relating to transfer pricing matters in a number of jurisdictions, principally UK, France 
and Germany. The Group estimates the potential gross level of exposure relating to transfer pricing issues is approximately 
£900 million (2020: £800 million). The Group holds a provision of £260 million (2020: £207 million) in respect of these items.  

In August 2020 the Group notified HMRC of a potential Diverted Profits Tax (DPT) issue relating to brand rewards. In September 2020, 
HMRC issued a preliminary notice under the DPT regime in respect of the year ended 30 September 2016 indicating a potential liability of  
c. £6 million. Collaborative discussions on the issue continue and it is the Group’s belief the issue is a transfer pricing one, and will be 
resolved as such. In November 2020, HMRC issued a final DPT notice, which has now been paid. In September 2021, further preliminary 
DPT notices were received in respect of the year ended 30 September 2017 indicating a potential liability of c. £4 million. Based on 
advice, the Group continues to believe this is a transfer pricing matter, but if a settlement is not reached before December 2021 the 
c. £4 million DPT notice will be payable. On conclusion of the transfer pricing discussions, an appropriate refund is anticipated for 
all DPT payments. 

The Group believe the transfer pricing provision held above appropriately provides for this and other transfer pricing issues. 

9. DIVIDENDS 
DISTRIBUTIONS TO ORDINARY EQUITY HOLDERS 

£ million 

2021

2020 

2019

Paid interim of 42.12 pence per share (2020: 41.70 pence, 2019: 62.56 pence) 

– Paid June 2019 

– Paid September 2019 

– Paid December 2019 

– Paid June 2020 

– Paid September 2020 

– Paid December 2020 

– Paid June 2021 

– Paid September 2021 

Interim dividend paid 

Proposed interim of 48.48 pence per share (2020: 48.00 pence, 2019: 72.00 pence) 

– To be paid December 2021 

Interim dividend proposed 

Proposed final of 48.48 pence per share (2020: 48.01 pence, 2019: 72.01 pence) 

– Paid March 2020 

– Paid March 2021 

– To be paid March 2022 

Final dividend 

Total ordinary share dividends of 139.08 pence per share (2020: 137.71 pence, 2019: 206.57 pence) 

––

––

––

––

––

––

119999  

119999  

339988  

445588  

445588  

––

––

445588  

445588  

11,,331144  

– 

– 

– 

197  

197  

453  

– 

– 

847  

– 

– 

– 

454  

– 

454  

1,301  

298 

298 

679 

–

–

–

–

–

1,275 

–

–

680 

–

–

680 

1,955 

The third interim dividend for the year ended 30 September 2021 of 48.48 pence per share amounts to a proposed dividend of 
£458 million, which will be paid in December 2021. 

The proposed final dividend for the year ended 30 September 2021 of 48.48 pence per share amounts to a proposed dividend 
payment of £458 million in March 2022 based on the number of shares ranking for dividend at 30 September 2021, and is subject to 
shareholder approval. If approved, the total dividend paid in respect of 2021 will be £1,314 million (2020: £1,301 million). The dividend 
paid during 2021 is £1,305 million (2020: £1,753 million). 

10. EARNINGS PER ORDINARY SHARE  

Basic earnings per share is based on the profit for the period attributable to the owners of the parent and the weighted average 
number of ordinary shares in issue during the period excluding shares held to satisfy the Group’s employee share schemes and 
shares purchased by the Company and held as treasury shares. Diluted earnings per share have been calculated by taking into 
account the weighted average number of shares that would be issued if rights held under the employee share schemes were 
exercised. No instruments have been excluded from the calculation for any period on the grounds that they are anti-dilutive. 

£ million 

Earnings: basic and diluted – attributable to owners of the Parent Company 

Millions of shares 

Weighted average number of shares: 

Shares for basic earnings per share 

Potentially dilutive share options 

Shares for diluted earnings per share 

Pence 

Basic earnings per share 

Diluted earnings per share 

2021 

22,,883344    

2020

1,495 

2021 

2020

994455..00    

22..55    

994477..55    

2021 

229999..99    

229999..11    

944.4 

1.4 

945.8 

2020

158.3 

158.1 

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|  ANNUAL REPORT AND ACCOUNTS 2021 

I M P E R I A L   B R A N D S   |   A N N U A L   R E P O R T   A N D   A C C O U N T S   2 0 2 1

  
  
  
  
  
  
     
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
     
  
  
  
  
  
  
  
  
  
  
     
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
 
 
  
 
 
 
 
  
  
  
  
  
 
 
 
 
 
 
 
 
RECONCILIATION FROM REPORTED TO ADJUSTED EARNINGS AND EARNINGS PER SHARE 

2021 

2020

£ million unless otherwise indicated 

Reported basic 

Acquisition and disposal costs 

Amortisation and impairment of acquired intangibles 

Profit on disposal of subsidiaries  

Excise tax provision 

Fair value adjustment of loan receivable 

Net fair value and exchange movements on financial instruments  

Post-employment benefits net financing cost 

Restructuring costs 

Tax on disposal of premium cigar division 

Recognition of tax credits 

Uncertain tax positions 

Tax on unrecognised losses 

Adjustments above attributable to non-controlling interests 

Adjusted  

Adjusted diluted 

Organic adjusted 

Premium Cigar divestment adjusted 

Adjusted  

Organic adjusted diluted  

Premium Cigar divestment adjusted diluted 

Adjusted diluted 

11. DISPOSAL OF SUBSIDIARIES 

Earnings 
per share 
(pence)

229999..99  

11..88  

4444..33  

((2299..77))

((00..11))

((11..66))

((6600..77))

((00..33))

1199..66  

((11..22))

((2255..33))

––

55..00  

((44..66))

224477..11  

224466..44  

224466..55  

00..66  

224477..11  

224455..88  

00..66  

224466..44  

Earnings  

22,,883344    

1177    

441199    

((228811))  

((11))  

((1155))  

((557744))  

((33))  

118855    

((1111))  

((223399))  

––  

4477    

((4433))  

22,,333355    

22,,333355    

22,,333300    

55    

22,,333355    

22,,333300    

55    

22,,333355    

Earnings 
per share 
(pence)

158.3 

2.8 

49.2 

Earnings 

1,495 

26 

466 

–

(1.7)

6.6 

25.3 

0.4 

18.4 

2.0 

(7.1)

8.2 

(4.3)

(3.7)

254.4 

254.1 

247.2 

7.2 

254.4 

246.9 

7.2 

254.1 

–

(16)

62 

239 

4 

174 

19 

(67)

77 

(41)

(35)

2,403 

2,403 

2,335 

68 

2,403 

2,335 

68 

2,403 

On 27 April 2020 the Group announced that it had agreed the sale of the Premium Cigar Division (“the Division”). The total cash 
receipts expected for the transaction are €1,198 million (including the La Romana disposal – see below). The share sale element of 
the sale of the Division completed on 29 October 2020 and to date €1,041 million (£845 million) of consideration has been received. 
A further €88 million of deferred consideration relating to the share sale was received on 26 October 2021.  

The profit arising on disposal of the Division was £281 million and includes £337 million of foreign exchange gains that had 
previously been recognised in the foreign exchange reserve and that were recycled to the income statement on completion of 
the transaction.  

The sale of the La Romana factory in the Dominican Republic is due to complete during the Group‘s 2022 financial year when it 
is expected that €69 million of sales consideration will be received subject to a true up in respect of inventory values. The carrying 
value of the net assets of the La Romana factory total $64 million. This sale of the La Romana factory does not meet the recognition 
criteria for an asset held for sale as there is ongoing work to separate the factory for disposal. 

On 18 June 2021 a letter of intent to sell Supergroup S.A.S. was agreed. At 30 September 2021, the Group has assessed the IFRS 5 
criteria for presentation of the business as held for disposal. Given the progress made on the sale the Group considers the IFRS 5 
criteria to have been met and therefore it is highly probable that a disposal will be completed. The Group has therefore presented 
the net assets of Supergroup S.A.S. as current assets and liabilities held for sale. A fair value adjustment of £3 million and a 
reclassification of an associated provision of £9 million has resulted in the non-current assets being written down to nil. 

In addition to the above, certain assets within the Distribution business have also been reclassified to assets held for sale due to the 
existence of purchase offers from third parties. The value of these assets on 30 September 2021 was £8 million. 

WWW.IMPERIALBR ANDSPLC.COM 

W W W . I M P E R I A L B R A N D S P L C . C O M

118855 
185

 
 
 
  
 
 
 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
NOTES TO THE FINANCIAL STATEMENTS – CONTINUED 

The assets and liabilities classified as held for disposal are as follows: 

£ million 

NNoonn--ccuurrrreenntt  aasssseettss  

Intangible assets 

Property, plant and equipment 

Investments accounted for using the equity method 

Trade and other receivables 

Right of use leased assets 

Deferred tax assets 

CCuurrrreenntt  aasssseettss  

Inventories 

Trade and other receivables 

Cash and cash equivalents 

TToottaall  aasssseettss  

CCuurrrreenntt  lliiaabbiilliittiieess  

Trade and other payables 

Tax liabilities 

Provisions 

TToottaall  lliiaabbiilliittiieess  

NNeett  aasssseettss  

12. INTANGIBLE ASSETS 

£ million 

Cost 

At 1 October 2020 

Additions 

Disposals 

Exchange movements 

At 30 September 2021 

Amortisation and impairment 

At 1 October 2020 

Amortisation charge for the year 

Impairment 

Disposals 

Exchange movements 

 Accumulated amortisation 

 Accumulated impairment 

At 30 September 2021 

Net book value 

At 30 September 2021 

2021 

2020

––  

88  

––  

––  

––  

––  

88  

99    

1188    

––  

2277    

3355    

((1133))  

((44))  

((1188))  

((3355))  

((3355))  

––    

101 

17 

584 

35 

7 

10 

754 

166 

67 

75 

308 

1,062 

(35)

 –

(3)

(38)

(38)

1,024 

2021

Intellectual 
property and 
product 
development

Goodwill 

Supply 
agreements 

Software  

Total 

1144,,443355  

1122,,999944  

11,,446633  

––

((226600))

((775588))

1133,,441177  

99  

55  

((664499))

1122,,335599  

––

((22))

((7744))

11,,338877  

11,,889955  

77,,666633  

11,,334411  

––

––

((226600))

((9933))

––

11,,554422  

11,,554422  

333333  

111188  

––

((337799))

77,,119966  

553399  

77,,773355  

8855  

––

((11))

((7700))

11,,335555  

––

11,,335555  

446655    

2288    

((2222))  

((2200))  

445511    

229988    

3377    

22    

((1155))  

((1144))  

330044    

44    

330088    

2299,,335577  

3377  

((227799))

((11,,550011))

2277,,661144  

1111,,119977  

445555  

112200  

((227766))

((555566))

88,,885555  

22,,008855  

1100,,994400  

1111,,887755  

44,,662244  

3322  

114433    

1166,,667744  

118866 
186

IMPERIAL BRANDS 

|  ANNUAL REPORT AND ACCOUNTS 2021 

I M P E R I A L   B R A N D S   |   A N N U A L   R E P O R T   A N D   A C C O U N T S   2 0 2 1

  
 
  
 
 
 
 
 
  
 
 
  
 
 
 
 
  
 
 
 
  
 
 
 
 
  
 
 
 
  
 
 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
 
£ million 

Cost 

At 1 October 2019 

Additions 

Disposals 

Reclassifications 

Transferred to held for disposal (note 11) 

Exchange movements 

At 30 September 2020 

Amortisation and impairment 

At 1 October 2019 

Amortisation charge for the year

Impairment 

Disposals 

Reclassifications 

Exchange movements 

 Accumulated amortisation 

 Accumulated impairment 

At 30 September 2020 

Net book value 

At 30 September 2020 

Intellectual 
property and 
product 
development

Goodwill 

Supply 
agreements  

Software 

Total 

2020

14,232 

13,021 

1,423  

–

–

(1)

–

74 

(1)

–

7 

204 

14,435 

(107)

12,994 

1,847 

–

12 

–

(1)

37 

–

1,895 

1,895 

7,169 

466 

29 

–

–

(1)

7,242 

421 

7,663 

– 

– 

– 

2  

38  

421 

38 

(7)

7 

–

6 

29,097 

112 

(8)

6 

9 

141 

1,463  

465 

29,357 

1,220  

85  

– 

– 

– 

36  

1,341  

– 

1,341  

265 

33 

2 

(6)

–

4 

296 

2 

298 

10,501 

584 

43 

(6)

(1)

76 

8,879 

2,318 

11,197 

12,540 

5,331 

122  

167 

18,160 

Amortisation and impairment of acquired intangibles excluded from adjusted operating profit amounted to £450 million (2020: 
£523 million), this comprises amortisation on intellectual property of £320 million (2020: £466 million), impairment on intellectual 
property of £45 million (2020: £14 million) and amortisation on supply agreements of £85 million (2020: £85 million). 

A further £73 million (2020: £nil) impairment of intellectual property and product development assets has also been recognised in 
restructuring costs and therefore excluded from adjusted operating profits.  

Intellectual property mainly comprises brands acquired in the USA in 2015 and through the purchases of Altadis in 2008 and 
Commonwealth Brands in 2007. 

Supply agreements include Distribution customer relationships. All were acquired as part of the Altadis purchase. 

Intangible amortisation and impairment are included within administrative and other expenses in the consolidated income statement. 

Amortisation and impairment in respect of intangible assets other than software and internally generated intellectual property are 
treated as reconciling items between reported operating profit and adjusted operating profit, except to the extent these have been 
treated as restructuring costs. 

ACQUISITIONS 
NERUDIA 

On 23 October 2017, the Group acquired 100 per cent of the share capital of Nerudia Limited. As previously disclosed, a portion of the 
consideration remained contingent and was tied to certain contractual pre-conditions. The matter is expected to conclude in the 
near future. 

GOODWILL AND INTANGIBLE ASSET IMPAIRMENT REVIEW 

Goodwill is allocated to groups of cash-generating units (CGUs) that are expected to benefit from the business combination in 
which the goodwill arose. For the Tobacco & NGP business CGUs are based on the markets where the business operates and are 
grouped in line with the divisional structure in operation during the year. The groupings represent the lowest level at which goodwill 
is monitored for internal management purposes. A summary of the carrying value of goodwill and intangible assets with indefinite 
lives is set out below. 

£ million 

Europe 

Americas 

Africa, Asia & Australasia 

Tobacco & NGP 

Distribution 

2021 

Intangible 
assets with 
indefinite lives  

333344    

––  

113322    

446666    

––  

446666    

Goodwill 

44,,440022  

44,,004422  

11,,774400  

1100,,118844  

11,,669911  

1111,,887755  

2020

Intangible 
assets with 
indefinite lives 

353 

–

140 

493 

–

493 

Goodwill 

4,645 

4,265 

1,836 

10,746 

1,794 

12,540 

WWW.IMPERIALBR ANDSPLC.COM 

W W W . I M P E R I A L B R A N D S P L C . C O M

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NOTES TO THE FINANCIAL STATEMENTS – CONTINUED 

Goodwill has arisen principally on the acquisitions of Reemtsma in 2002 (all CGU groupings), Commonwealth Brands in 2007 (USA), 
Altadis in 2008 (all CGU groupings) and ITG Brands in 2015 (USA). Intangible assets with indefinite lives relate to the tobacco trademark, 
Davidoff, which was purchased as part of the acquisition of Reemtsma in 2002.  

The Group tests goodwill and intangible assets with indefinite lives for impairment annually, or more frequently if there are any 
indications that impairment may have arisen. The value of a Cash Generating Unit Grouping (CGUG) is based on value-in-use 
calculations. These calculations use cash flow projections derived from financial plans of our Tobacco business which are based 
on detailed bottom-up market-by-market forecasts of projected sales volumes for each product line. These forecasts reflect, on an 
individual market basis, numerous assumptions and estimates regarding anticipated changes in market size, prices and duty regimes, 
consumer uptrading and downtrading, consumer preferences and other changes in product mix, based on long-term market trends, 
market data, anticipated regulatory developments, and management experience and expectations. We consider that pricing, market 
size, market shares and cost inflation are the key assumptions used in our plans. 

GROWTH RATES AND DISCOUNT RATES USED 

The compound annual growth rates implicit in these value-in-use calculations are shown below. 

% 

Europe 

Americas 

Africa, Asia & Australasia  

Distribution 

Pre-tax 
discount rate 

Initial growth 
rate 

Long-term 
growth rate 

Pre-tax discount 
rate 

Initial growth 
rate  

Long-term 
growth rate 

2021

2020

99..99  

99..88  

1122..11  

1111..22  

22..77  

55..77  

11..77  

11..55  

00..11  

11..66  

00..33  

11..44  

9.6 

8.8 

12.9 

13.0 

2.6  

1.3  

0.4  

0.8  

1.0 

1.9 

2.1 

1.6 

Cash flows from the business plan period are used for year one, two and three, then extrapolated out to year five using the implicit 
growth rate, shown in the table above as the initial growth rate. In certain markets, the extrapolated growth rate can exceed the long 
term growth rate based on the business plan being a better reflection of the anticipated initial growth. Estimated long term weighted 
average compound growth rates are used beyond year five. 

Long term growth rates are determined as the lower of:  

the nominal GDP growth rates for the country of operation; and  
the extrapolation of the initial growth rates as estimated by management for years one to five 

Long-term growth rates are based on management’s long-term expectations, taking account of industry specific factors such 
as the nature of our products, the role of excise in government fiscal policy, and relatively stable and predictable long-term macro 
trends in the Tobacco industry. Year on year variations in initial growth rates may result in consequential changes to estimated 
long term rates. 

Discount rates used are based on the Group’s weighted average cost of capital adjusted for the different risk profiles of the CGUs. 
Our impairment projections are prepared under the basis set out in IAS 36 which can differ from our internal plans.  

Europe‘s initial growth rate is broadly consistent with the prior year, and the long term growth rate has reduced reflecting the 
alignment of outer year rates to reductions in initial growth rates for certain markets. 

Americas shows an increased initial growth rate driven by the mass market cigar growth (improved sales and benefits from 
manufacturing and investment in leaf supply), reduced one-off costs for NGP & litigation settlements. The reduction in the long 
term growth rates is based on changes in the macroeconomic outlook. 

Africa, Asia & Australasia (AAA) increases in the initial growth rates are driven by improved medium term forecasts, which 
are heavily influenced by changes in the Australian market. The long term growth rate reduction reflects changes in certain 
assumptions associated with the extrapolation of the initial growth rate for a number of individual markets.  

The Distribution discount rate reflects reductions in the country risk premium driven by macroeconomic factors. The initial growth 
rates reflects improved medium term forecasts. 

Our impairment testing confirms there are sufficient cash flows to support the current carrying values of the goodwill held 
at 30 September 2021. Any reasonable movement in the assumptions used in the impairment tests would not result in an 
impairment. The complexity of the estimation process and issues related to the assumptions, risks and uncertainties inherent 
in the application of the Group’s accounting estimates in relation to intangible assets affect the amounts reported in the financial 
statements, especially the estimates of the expected useful economic lives and the carrying values of those assets. If business 
conditions materially change it is likely that materially different amounts could be reported in the Group’s financial statements. 
There are uncertainties associated with estimating the valuation of the recoverable amount. 

At the present time the recoverable amount is significantly in excess of the carrying value of goodwill and other intangible assets. 
However, given the uncertainties mentioned above this could change in the future.  

118888 
188

IMPERIAL BRANDS 

|  ANNUAL REPORT AND ACCOUNTS 2021 

I M P E R I A L   B R A N D S   |   A N N U A L   R E P O R T   A N D   A C C O U N T S   2 0 2 1

  
 
 
 
  
 
 
Consideration of the impact of climate change 

In terms of the possible impacts of climate change, the two key metrics that could be sensitive to this are the initial and the long-
term growth rate. If climate change has a negative impact on product sales revenues and/or the operating costs of the Group there 
could be a potential impact on the discounted cash flow growth rates used within the valuation model. Lower future growth rates 
would reduce the level of the discounted cash flow valuation and hence the amount of headroom available to the Group above 
an impairment trigger. At present, the material short to medium term risks presented by possible climate change impacts will be 
factored into the initial growth rates where they are known and can be quantified. For example, government regulatory changes 
which impact operating costs will be recognised where they are known.  

However, the current level of headroom for goodwill is substantial for the Group. Using the current growth rate assumptions, on a 
CGUG basis, the total value of assets will be recovered via the discounted cash flows within a maximum of 9 years. Therefore, at 
present, changes in the long-term growth rates beyond this period due to the impact of climate change would not be expected to 
trigger an impairment.  

OTHER INTANGIBLE ASSETS 

Other intangible assets are considered for impairment risk. The carrying values of brand intangibles are reviewed against expected 
future cash flows of associated products. Impairment will only be recognised where there is evidence that the carrying value of the 
brand cannot be recovered through those cash flows. No impairments have been recognised for brand intangibles. 

Intellectual property and product development intangible assets have also been reviewed to identify potential impairment triggers. 
The impact of the 2021 strategic review programme, which was announced in the current financial year, has been identified as an 
impairment trigger. The change in commercial plans has resulted in the exit of NGP product offerings in certain markets and the 
implementation of a different approach to future product development, which focuses on achieving the best potential for sustainable 
growth and is being led by consumer needs. The change in strategy has meant that certain previously acquired intangible assets 
and internally generated development assets are now no longer required to support the business. As a result of this, these assets 
have been determined to have a nil residual value. This has resulted in an impairment of £118 million relating to NGP intangible 
assets (intellectual property and product development) in the year (2020: £29 million). Of this impairment charge £73 million 
related to internally generated intangible assets and has been taken as a restructuring cost and the remaining £45 million has been 
recognised as an impairment charge within amortisation and impairment of acquired intangible assets, both of which are excluded 
from adjusted operating profit. The impairment of £118 million is split between Europe (£96 million) and Americas (£22 million) 
operating segments.  

A further £2 million (2020: £2 million) impairment charge was incurred in the year relating to software. 

13. PROPERTY, PLANT AND EQUIPMENT 

£ million 

Cost 

At 1 October 2020 

Additions 

Disposals 

Reclassifications 

Transfer to current assets held for disposal 

Exchange movements 

At 30 September 2021 

Depreciation and impairment 

At 1 October 2020 

Depreciation charge for the year 

Impairment 

Disposals 

Reclassifications 

Exchange movements 

At 30 September 2021 

Net book value 

At 30 September 2021 

Property 

Plant and 
equipment  

Fixtures 
and motor 
vehicles 

990055  

1133  

((7788))

44  

((88))

((3399))

779977  

118888  

2200  

22  

((4400))

44  

((1122))

116622  

22,,221166    

9999    

((111144))  

11  

––    

((111166))  

22,,008866    

11,,119900    

110044    

1111    

((9933))  

((66))  

((6600))  

11,,114466    

443388  

5533  

((4433))

((44))

((1122))

((2211))

441111  

228822  

3333  

––

((3300))

((22))

((1122))

227711  

2021

Total 

33,,555599  

116655  

((223355))

11

((2200))

((117766))

33,,229944  

11,,666600  

115577  

1133  

((116633))

((44))

((8844))

11,,557799  

663355  

994400    

114400  

11,,771155  

WWW.IMPERIALBR ANDSPLC.COM 

W W W . I M P E R I A L B R A N D S P L C . C O M

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NOTES TO THE FINANCIAL STATEMENTS – CONTINUED 

£ million 

Cost 

At 1 October 2019 

Additions 

Disposals 

Reclassifications 

Exchange movements 

At 30 September 2020 

Depreciation and impairment 

At 1 October 2019 

Depreciation charge for the year 

(Impairment write back)/impairment 

Disposals 

Reclassifications 

Exchange movements 

At 30 September 2020 

Net book value 

At 30 September 2020 

14. RIGHT OF USE ASSETS AND LEASE LIABILITY 

The movements in Right of Use Assets in the year were as follows: 

£ million 

Net book value 

At 1 October 2020 

Additions 

Terminations & modifications 

Depreciation 

Exchange movements 

At 30 September 2021 

The movements in lease liabilities in the year were as follows: 

£ million 

At 1 October 2020 

Cash flow 

Accretion of interest  

New leases, terminations & modifications 

Exchange movements 

At 30 September 2021 

Property 

Plant and 
equipment 

Fixtures  
and motor 
vehicles  

909 

11 

(16)

3 

(2)

905 

181 

18 

(2)

(6)

(1)

(2)

188 

2,193 

122 

(65)

1 

(35)

2,216 

1,104 

117 

38 

(49)

(2)

(18)

1,190 

440  

41  

(30) 

(13) 

– 

438  

278  

34  

– 

(28) 

(2) 

– 

282  

2020

Total 

3,542 

174 

(111)

(9)

(37)

3,559 

1,563 

169 

36 

(83)

(5)

(20)

1,660 

717 

1,026 

156  

1,899 

Property 

Plant and 
equipment 

Fixtures  
and motor 
vehicles  

225544  

2299  

((2211))

((4499))

((1111))

220022  

88  

22  

((22))

((22))

––

66  

3311    

2222    

((33))  

((1155))  

((11))  

3344    

2021

Total 

229933  

5533  

((2266))

((6666))

((1122))

224422  

Lease 
Liabilities

229999  

((6699))

77  

2266  

((1122))

225511  

The maturity profile of the carrying amount of the Group‘s lease liabilities and the contractual cash flows as at 30 September 2021 is 
as follows: 

£ million 

Amounts maturing: 

Within one year 

Between one and five years 

In five years or more 

Lease 
liabilities

Effect of 
discounting 

Contractual 
cash flows

2021

5577  

112244  

7700  

225511  

77    

1177    

88    

3322    

6644  

114411  

7788  

228833  

119900 
190

IMPERIAL BRANDS 

|  ANNUAL REPORT AND ACCOUNTS 2021 

I M P E R I A L   B R A N D S   |   A N N U A L   R E P O R T   A N D   A C C O U N T S   2 0 2 1

  
 
 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
 
 
  
  
  
  
  
  
  
  
  
  
 
 
  
  
    
  
  
 
 
Future minimum lease payments liabilities are analysed as below: 

Due in less than one year 

Due between one and five years 

Due in more than five years 

Total future minimum lease payments payable 

Effect of discounting 

Lease liability 

The following are the amounts recognised in the Consolidated Income statement: 

Property 

Plant and 
equipment  

Fixtures 
and motor 
vehicles 

4477  

111166  

7788  

224411  

22    

33    

––  

55    

1155  

2222  

––

3377  

2021

Total 

6644  

114411  

7788  

228833  

((3322))

225511  

2021

2020

Expenses relating to short-term leases 

Expenses relating to low value asset leases 

Depreciation expense of Right of Use Assets 

Interest on lease liabilities 

44  

22  

6666  

77  

The movements in Right of Use Assets in the year ending 30 September 2020 were as follows: 

£ million 

Net book value 

At 1 October 2019 

Additions 

Terminations & modifications 

Depreciation 

Exchange movements 

At 30 September 2020 

Property 

Plant and 
equipment  

Fixtures 
and motor 
vehicles 

279 

24 

(2)

(52)

5 

254 

7  

4  

– 

(3) 

– 

8  

41 

11 

(4)

(17)

–

31 

The movements in lease liabilities in the year ending 30 September 2020 were as follows: 

£ million 

At 1 October 2019 

Cash flow 

Accretion of interest  

New leases, terminations & modifications 

Exchange movements 

At 30 September 2020 

4 

2 

72 

7 

2020

Total 

327 

39 

(6)

(72)

5 

293 

Lease 
Liabilities

326 

(72)

7 

32 

6 

299 

The maturity profile of the carrying amount of the Group‘s lease liabilities and the contractual cash flows as at 30 September 2020 is 
as follows: 

£ million 

Amounts maturing: 

Within one year 

Between one and five years 

In five years or more 

Future minimum lease payments liabilities as at 30 September 2020 are analysed as below: 

Due in less than one year 

Due between one and five years 

Due in more than five years 

Total future minimum lease payments payable 

Effect of discounting 

Lease liability 

Property 

Plant and 
equipment  

Fixtures and 
motor vehicles 

53 

151 

87 

291 

3  

5  

– 

8  

14 

19 

–

33 

Lease  
liabilities 

Effect of 
discounting

Contractual 
cash flows

2020

64  

160  

75  

299  

6 

15 

12 

33 

70 

175 

87 

332 

2020

Total 

70 

175 

87 

332 

(33)

299 

WWW.IMPERIALBR ANDSPLC.COM 

W W W . I M P E R I A L B R A N D S P L C . C O M

119911 
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NOTES TO THE FINANCIAL STATEMENTS – CONTINUED 

15. INVESTMENTS ACCOUNTED FOR USING THE EQUITY METHOD 

The principal joint ventures during the year were Corporación Habanos SA, Cuba, Altabana SL, Spain and Global Horizon Ventures 
Limited. Corporación Habanos SA, Cuba and Altabana SL, Spain were disposed of on 29 October 2020 as part of the Premium Cigar 
Division. Summarised financial information for the Group‘s joint ventures, which are accounted for under the equity method, is 
shown below: 

£ million 

Revenue 

Profit after tax 

Non-current assets 

Current assets 

Total assets 

Current liabilities 

Non-current liabilities 

Total liabilities 

Net assets 

£ million 

Revenue 

Profit after tax 

Non-current assets 

Current assets 

Total assets 

Current liabilities 

Non-current liabilities 

Total liabilities 

Net assets 

Corporación 
Habanos 

Altabana 

Global Horizon 
Ventures

Others  

Total 

2021

1155  

55  

––

––

––

––

––

––

––

3300  

55  

––

––

––

––

––

––

––

1188  

1133  

2244  

4477  

7711  

((33))

––

((33))

6688  

2277    

55    

33    

4499    

5522    

((4433))  

((99))  

((5522))  

––  

Corporación 
Habanos 

Altabana 

Global Horizon 
Ventures

Others  

188

43

458 

99 

557 

(147)

(28)

(175)

382

322 

52 

27 

233 

260 

(40)

(5)

(45)

215 

10 

1 

–

41 

41 

(2)

–

(2)

39 

61  

10  

11  

82  

93  

(16) 

(45) 

(61) 

32  

9900  

2288  

2277  

9966  

112233  

((4466))

((99))

((5555))

6688  

2020

Total 

581 

106 

496 

455 

951 

(205)

(78)

(283)

668 

TRANSACTIONS AND BALANCES WITH JOINT VENTURES 

£ million 

Sales to  

Purchases from 

Accounts receivable from 

Accounts payable to 

MOVEMENT ON INVESTMENTS ACCOUNTED FOR USING THE EQUITY METHOD 

£ million 

At 1 October 

Share of profit for the year from joint ventures and associates 

Increase in investment in associates 

Impairment of investment in joint ventures 

Dividends 

Classification (to)/from held for disposal and disposals of business 

Foreign exchange losses 

At 30 September 

2021 

2020

66    

1199    

––  

((33))  

2021 

111177    

1111    

33    

––  

((99))  

((3322))  

((22))  

8888    

163 

111 

–

(24)

2020

81 

45 

5 

(1)

(27)

50 

(36)

117 

119922 
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|  ANNUAL REPORT AND ACCOUNTS 2021 

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16. INVENTORIES 

£ million 

Raw materials 

Work in progress 

Finished inventories 

Other inventories 

2021

883399  

5588  

22,,776655  

117722  

33,,883344  

2020

1,001 

74 

2,781 

209 

4,065 

Other inventories mainly comprise duty-paid tax stamps. 

Within finished inventories of £2,765 million (2020: £2,781 million) there is excise duty of £1,282 million (2020: £1,312 million). 

It is generally recognised industry practice to classify leaf tobacco inventory as a current asset, although part of such inventory, 
because of the duration of the processing cycle ordinarily would not be consumed within one year. We estimate that around 
£115 million (2020: £179 million) of leaf tobacco held within raw materials will not be utilised within a year of the balance sheet date. 

17. TRADE AND OTHER RECEIVABLES 

£ million 

Trade receivables 

Less: loss allowance 

Net trade receivables 

Other receivables 

Prepayments 

Trade receivables may be analysed as follows: 

£ million 

Within credit terms 

Past due by less than 3 months 

Past due by more than 3 months 

Amounts that are impaired 

The movements in the total loss allowance for receivables can analysed as follows: 

£ million 

At 1 October 

Net (decrease) / increase in provision 

At 30 September 

2021 

2020

Current 

Non-current  

Current 

Non-current 

22,,443311  

((6688))

22,,336633  

222277  

115599  

22,,774499  

33    

((33))  

––  

5588    

44    

6622    

2,410 

(112)

2,298 

178 

162 

2,638 

4 

(4)

–

48 

9 

57 

2021 

2020

Current 

Non-current  

Current 

Non-current 

22,,227711  

8855  

77  

6688  

22,,443311  

––  

––  

––  

33    

33    

2,138 

77 

83 

112 

2,410 

–

–

–

4 

4 

2021

2020

111166  

((4455))

7711  

77 

39 

116 

Trade receivables are reviewed by their risk profiles and loss patterns to assess credit risk. Historical and forward-looking 
information is considered to determine the appropriate expected credit loss allowance. Provision levels are calculated on the 
residual credit risk after consideration of any credit protection which is used by the Group. Expected credit losses (ECLs) are applied 
to net trade receivables which are measured reflecting lifetime ECLs using the simplified approach. Trade receivables are all repayable 
within 12 months and therefore the ECL provision represents all expected losses within this term. 

18. CASH AND CASH EQUIVALENTS 

£ million 

Cash at bank and in hand 

Short-term deposits and other liquid assets 

2021

667733  

661144  

11,,228877  

2020

791 

835 

1,626 

£152 million (2020: £154 million) of total cash and cash equivalents is held in countries in which prior approval is required to transfer 
the funds abroad. Nevertheless, if the Group complies with these requirements, such liquid funds are at its disposition within a 
reasonable period of time which in all cases is 3 months or less from the date the transfer is requested. 

19. TRADE AND OTHER PAYABLES 

£ million 

Trade payables 

Duties payable 

Other taxes and social security contributions 

Other payables 

Accruals 

2021 

2020

Current 

Non-current  

Current 

Non-current 

11,,001188  

55,,550077  

11,,339999  

444499  

773333  

99,,110066  

––  

––  

––  

––  

77    

77    

1,191 

6,129 

1,603 

464 

783 

10,170 

–

–

–

–

5 

5 

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NOTES TO THE FINANCIAL STATEMENTS – CONTINUED 

20. BORROWINGS 

The Group’s borrowings held at amortised cost, are as follows: 

£ million 

Current borrowings 

Bank loans and overdrafts 

Capital market issuance: 

€1,000m 2.25% notes due February 2021 

€500m 0.5% notes due July 2021 

£1,000m 9.0% notes due February 2022 

Total current borrowings 

Non-current borrowings 

Bank loans  

Capital market issuance: 

£1,000m 9.0% notes due February 2022 

$1,250m 3.75% notes due July 2022 

$1,000m 3.5% notes due February 2023 

€750m 1.25% notes due August 2023 

£600m 8.125% notes due March 2024 

$1,000m 3.125% notes due July 2024 

€500m 1.375% notes due January 2025 

$1,500m 4.25% notes due July 2025 

€650m 3.375% notes due February 2026 

$750m 3.5% notes due July 2026 

£500m 5.5% notes due September 2026 

€750m 2.125% notes due February 2027 

$1,000m 3.875% notes due July 2029 

£500m 4.875% notes due June 2032 

€1,000m 1.75% notes due March 2033 

Total non-current borrowings 

Total borrowings  

Analysed as: 

Capital market issuance 

Bank loans and overdrafts 

 2021  

2020

  5511    

––  

––  

11,,005566    

11,,110077    

11    

––  

––  

  774466    

  664466    

662266    

  774455    

  443344    

11,,111199    

  557700    

  555599    

  550000    

  665533    

  774455    

  550055    

  886666    

88,,771155    

99,,882222    

99,,777700    

  5522    

 61 

 925 

 456 

–

1,442 

1 

1,056 

 980 

 782 

 684 

 626 

 782 

 460 

1,172 

 604 

 586 

 500 

 692 

 781 

 504 

–

10,210 

11,652 

11,590 

 62 

Current and non-current borrowings include interest payable of £56 million (2020: £13 million) and £93 million (2020: £151 million) 
respectively as at the balance sheet date. 

Interest payable on capital market issuances are at fixed rates of interest and interest payable on bank loans and overdrafts are at 
floating rates of interest. 

On 30 November 2020, €1,000 million 2.25 per cent notes were repaid. On 18 March 2021, €1,000 million 1.75 per cent notes due 
March 2033 were issued. On 27 April 2021, €500 million 0.5 per cent notes were repaid. On 29 September 2021, $1,250 million 
3.75 per cent notes were repaid. 

All borrowings are unsecured and the Group has not defaulted on any borrowings during the year (2020: no defaults). 

NON-CURRENT FINANCIAL LIABILITIES 

The maturity profile of the carrying amount of the Group‘s non-current liabilities as at 30 September 2021 (including lease liabilities 
detailed in note 14 and net derivative financial instruments detailed in note 22) is as follows: 

£ million 

Amounts maturing: 

Between one and two years 

Between two and five years 

In five years or more 

Borrowings

Lease 
liabilities

Net derivative 
financial 
liabilities/ 
(assets) 

11,,339933  

44,,555533  

22,,776699  

88,,771155  

4499  

7755  

7700  

119944  

((66))  

((99))  

660088    

559933    

2021 

Total

  11,,443366  

  44,,661199  

  33,,444477  

  99,,550022  

119944 
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|  ANNUAL REPORT AND ACCOUNTS 2021 

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£ million 

Amounts maturing: 

Between one and two years 

Between two and five years 

In five years or more 

FAIR VALUE OF BORROWINGS 

Borrowings

Lease  
liabilities 

Net derivative
financial
liabilities/
(assets)

 2,037 

 4,506 

 3,667 

 10,210 

54  

106  

75  

235  

17 

(37)

848 

828 

2020 

Total

 2,108 

 4,575 

 4,590 

 11,273 

The fair value of borrowings as at 30 September 2021 is estimated to be £10,386 million (2020: £12,496 million). £10,334 million (2020: 
£12,434 million) relates to capital market issuance and has been determined by reference to market prices as at the balance sheet 
date. A comparison of the carrying amount and fair value of capital market issuance by currency is provided below. The fair value 
of all other borrowings is considered to equal their carrying amount. 

£ million 

GBP 

EUR 

USD 

Total capital market issuance 

UNDRAWN REVOLVING CREDIT FACILITIES 

At 30 September the Group had the following undrawn committed facilities: 

£ million 

Amounts maturing: 

Between one and two years 

Between two and five years 

2021 

Balance sheet 
amount

Fair value  

Balance sheet 
amount

22,,668866  

33,,116688  

33,,991166  

99,,777700  

22,,889944    

33,,227788    

44,,116622    

1100,,333344    

2,686 

3,821 

5,083 

11,590 

 2020 

Fair value 

3,054 

3,943 

5,437 

12,434 

 2021 

 2020 

––

33,,001122  

33,,001122  

1,551 

3,193 

4,744 

During the year the maturity date of the Group‘s existing syndicated multicurrency facility for €3,500 million was extended to  
30 September 2024. 

During the year six bilateral facilities for a total of €1,700 million were cancelled. 

21. FINANCIAL RISK FACTORS 
FINANCIAL RISK MANAGEMENT 
OVERVIEW 

In the normal course of business, the Group is exposed to financial risks including, but not limited to, market, credit and liquidity 
risk. This note explains the Group‘s exposure to these risks, how they are measured and assessed, and summarises the policies 
and processes used to manage them, including those related to the management of capital. 

The Group operates a centralised treasury function which is responsible for the management of the financial risks of the Group, 
together with its financing and liquidity requirements. Financial risks comprise, but are not limited to, exposures to funding and 
liquidity, interest rate, foreign exchange and counterparty credit risk. The treasury function is also responsible for the financial 
risk management of the Group’s global defined benefit pension schemes and management of Group wide insurance programs. 
The treasury function does not operate as a profit centre, nor does it enter into speculative transactions. 

The Group‘s treasury activities are overseen by the Treasury Committee, which meets when required and comprises the Chief 
Financial Officer, the Company Secretary, and the Director of Treasury. The Treasury Committee operates in accordance with 
the terms of reference set out by the Board and a framework (the Treasury Committee framework) which sets out the expectations 
and boundaries to assist in the effective oversight of treasury activities. The Director of Treasury reports on a regular basis to the 
Treasury Committee. 

The Board reviews and approves all major treasury decisions.  

The Group‘s management of financial risks cover the following: 

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NOTES TO THE FINANCIAL STATEMENTS – CONTINUED 

(A) MARKET RISK 
PRICE RISK 

The Group is not exposed to equity securities price risk other than assets held by its pension funds disclosed in note 24 and the 
investment in convertible debentures issued by Auxly Cannabis Group Inc. The Group is exposed to commodity price risk in that 
there may be fluctuations in the price of tobacco leaf. As with other agricultural commodities, the price of tobacco leaf tends to 
be cyclical as supply and demand considerations influence tobacco plantings in those countries where tobacco is grown. Also, 
different regions may experience variations in weather patterns that may affect crop quality or supply and so lead to changes in 
price. The Group seeks to reduce this price risk by sourcing tobacco leaf from a number of different countries and counterparties 
and by varying the levels of tobacco leaf held. Currently, these techniques reduce the expected exposure to this risk over the short 
to medium term to levels considered not material and accordingly, no sensitivity analysis has been presented. 

FOREIGN EXCHANGE RISK 

The Group is exposed to movements in foreign exchange rates due to its commercial trading transactions and profits denominated 
in foreign currencies, as well as the translation of cash, borrowings and derivatives held in non-functional currencies. 

The Group’s financial results are principally exposed to fluctuations in Euro and US dollar exchange rates. Management of the 
Group‘s foreign exchange transaction and translation risk is addressed below. 

TRANSACTION RISK 

The Group’s material transaction exposures arise on costs denominated in currencies other than the functional currencies of 
subsidiaries, including the purchase of tobacco leaf, which is sourced from various countries but purchased principally in US dollars, 
and packaging materials which are sourced from various countries and purchased in a number of currencies. The Group is also exposed 
to transaction foreign exchange risk on the conversion of foreign subsidiary earnings into sterling to fund the external dividends to 
shareholders. This is managed by selling Euros and US dollars monthly throughout the year. Other foreign currency flows are matched 
where possible and remaining foreign currency transaction exposures are not hedged. 

TRANSLATION RISK 

The Group seeks to broadly match the currency of borrowings to the currency of its underlying investments in overseas subsidiaries, 
which are primarily Euros and US dollars. The Group issues debt in the most appropriate market or markets at the time of raising 
new finance and has a policy of using derivative financial instruments, cross-currency swaps, to change the currency of debt as 
required. Borrowings denominated in, or swapped into foreign currencies to match the Group’s investments in overseas subsidiaries 
are treated as a hedge against the net investment where appropriate. 

FOREIGN EXCHANGE SENSITIVITY ANALYSIS 

The Group‘s sensitivity to foreign exchange rate movements, which impacts the translation of monetary items held by subsidiary 
companies in currencies other than their functional currencies, is illustrated on an indicative basis below. The sensitivity analysis 
has been prepared on the basis that net debt and the proportion of financial instruments in foreign currencies remain constant, 
and that there is no change to the net investment hedge designations in place at 30 September 2021. The sensitivity analysis does 
not reflect any change to revenue or non-finance costs that may result from changing exchange rates, and ignores any taxation 
implications and offsetting effects of movements in the fair value of derivative financial instruments. 

£ million 

Income statement impact of non-functional currency foreign exchange exposures: 

10% appreciation of Sterling against Euro (2020: 10%) 

10% appreciation of Sterling against US dollar (2020: 10%) 

 2021  

 2020 

Increase in 
income 

Increase in 
income

337788    

77    

 544 

8 

An equivalent depreciation of Sterling against the above currencies would cause a decrease in income of £462 million and £9 million 
for Euro and US dollar exchange rates respectively (2020: £665 million and £10 million). 

Movements in equity in the table below relate to intercompany loans treated as quasi-equity under IAS 21 and hedging instruments 
designated as net investment hedges of the Group‘s Euro and US Dollar denominated assets. 

£ million 

Equity impact of non-functional currency foreign exchange exposures: 

10% appreciation of Sterling against Euro (2020: 10%) 

10% appreciation of Sterling against US dollar (2020: 10%) 

 2021  

Change in 
equity 

 2020 

Change in 
equity

226644    

227700    

 405 

 (134)

An equivalent depreciation of Sterling against the above currencies would result in a change in equity of £(323) million and 
£(330) million for euro and US dollar exchange rates respectively (2020: £(494) million and £163 million). 

At 30 September 2021, after the effect of derivative financial instruments, approximately 78 per cent of the Group’s net debt was 
denominated in Euro and non US Dollar currencies (2020: 70 per cent), 22 per cent in US dollars (2020: 30 per cent). 

119966 
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INTEREST RATE RISK 

The Group‘s interest rate risk arises from its borrowings net of cash and cash equivalents, with the primary exposures arising 
from fluctuations in Euro and US dollar interest rates. Borrowings at variable rates expose the Group to cash flow interest rate risk. 
Borrowings at fixed rates expose the Group to fair value interest rate risk. 

The Group manages its exposure to interest rate risk on its borrowings by entering into derivative financial instruments, interest rate 
swaps, to achieve an appropriate mix of fixed and floating interest rate debt in accordance with the Treasury Committee framework 
and Treasury Committee discussions. 

As at 30 September 2021, after adjusting for the effect of derivative financial instruments detailed in note 22, approximately 68 per cent 
(2020: 71 per cent) of net debt was at fixed rates of interest and 32 per cent (2020: 29 per cent) was at floating rates of interest. 

INTEREST RATE SENSITIVITY ANALYSIS 

The Group‘s sensitivity to interest rates on its Euro and US dollar monetary items which are primarily external borrowings, cash and 
cash equivalents, is illustrated on an indicative basis below. The impact in the Group‘s Income Statement reflects the effect on net 
finance costs in respect of the Group‘s net debt and the fixed to floating rate debt ratio prevailing at 30 September 2021, ignoring any 
taxation implications and offsetting effects of movements in the fair value of derivative financial instruments. 

The sensitivity analysis has been prepared on the basis that net debt and the derivatives portfolio remain constant and that there is 
no net impact on other comprehensive income (2020: £nil). 

£ million 

Income statement impact of interest rate movements: 

+/- 1% increase in Euro interest rates (2020: 1%) 

+/- 1% increase in US dollar interest rates (2020: 1%) 

(B) CREDIT RISK 

 2021 

Change in 
income

 2020 

Change in 
income

2288  

66  

 28 

8 

IFRS 9 requires an expected credit loss (ECL) model to be applied to financial assets. The expected credit loss model requires the 
Group to account for expected losses as a result of credit risk on initial recognition of financial assets and to recognise changes in 
those expected credit losses at each reporting date. Allowances are measured at an amount equal to the lifetime expected credit 
losses where the credit risk on the receivables increases significantly after initial recognition. The Group is primarily exposed to 
credit risk arising from the extension of credit to its customers, on cash deposits and derivatives. The maximum aggregate credit 
risk to these sources was £4,177 million at 30 September 2021 (2020: £4,902 million). 

TRADE AND OTHER RECEIVABLES 

Policies are in place to manage the risk associated with the extension of credit to third parties to ensure that commercial intent 
is balanced effectively with credit risk management. Subsidiaries have policies in place that require appropriate credit checks on 
customers and credit is extended with consideration to financial risk and creditworthiness. If a customer requires credit beyond an 
acceptable limit, security may be put in place to minimise the financial impact in the event of a payment default. Instruments that 
may typically be used as security include non-recourse receivables factoring and bank guarantees. At 30 September 2021 the level 
of trade receivables that were sold to a financial institution under a non-recourse factoring arrangement totalled £627 million (2020: 
£686 million). The total value of trade receivables reclassified as fair value was £69 million at 30 September 2021 (2020: £22 million). 
There was no valuation difference between amortised cost and fair value. Analysis of trade and other receivables is provided in 
note 17. 

FINANCIAL INSTRUMENTS 

In order to manage its credit risk to any one counterparty, the Group places cash deposits and enters into derivative financial 
instruments with a diversified group of financial institutions carrying suitable credit ratings in line with the Treasury Committee 
framework. Utilisation of counterparty credit limits is regularly monitored by treasury and ISDA agreements are in place to permit 
the net settlement of assets and liabilities in certain circumstances. In connection with one ISDA Credit Support Annex the Group 
had placed £37 million as at 30 September 2021 (2020: £47 million) as collateral with a third party in order to manage their counterparty 
risk on the Group under derivative financial instruments. 

The table below summarises the Group‘s largest exposures to financial counterparties as at 30 September 2021. At the balance sheet 
date management does not expect these counterparties to default on their current obligations. 

Counterparty exposure 

Highest 

2nd highest 

3rd highest 

4th highest 

5th highest 

2021 

Maximum 
exposure to 
credit risk  
£ million  

S&P credit 
rating 

AA++

––

––

––

––

3355    

––  

––  

––  

––  

 2020 

Maximum 
exposure to 
credit risk 
£ million 

 14 

 11 

5 

2 

–

S&P credit 
rating 

A+

A

A+

A+

–

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NOTES TO THE FINANCIAL STATEMENTS – CONTINUED 

(C) LIQUIDITY RISK 

The Group is exposed to liquidity risk, which represents the risk of having insufficient funds to meet its financing needs in any 
particular location when needed. To manage this risk the Group has a policy of actively maintaining a mixture of short, medium 
and long-term committed facilities that are structured to ensure that the Group has sufficient available funds to meet the forecast 
requirements of the Group over the short to medium term. To prevent over-reliance on individual sources of liquidity, funding is 
provided across a range of instruments including debt capital market issuance, bank term loans, bank revolving credit facilities 
and European commercial paper. 

The Group primarily borrows centrally in order to meet forecast funding requirements, and the treasury function is in regular 
dialogue with subsidiary companies to ensure their liquidity needs are met. Subsidiary companies are funded by a combination 
of share capital and retained earnings, intercompany loans, and in very limited cases through external local borrowings. Cash 
pooling processes are used to centralise surplus cash held by subsidiaries where possible in order to minimise external borrowing 
requirements and interest costs. Treasury invests surplus cash in bank deposits and uses foreign exchange contracts to manage 
short term liquidity requirements in line with short term cash flow forecasts. As at 30 September 2021, the Group held liquid assets 
of £1,287 million (2020: £1,626 million). 

The table below summarises the Group’s non derivative financial liabilities by maturity based on their contractual cash flows as at 
30 September 2021. The amounts disclosed are undiscounted cash flows calculated using spot rates of exchange prevailing at the 
relevant balance sheet date. Contractual cash flows in respect of the Group‘s derivative financial instruments are detailed in note 22. 

£ million 

Non-derivative financial liabilities: 

Bank loans 

Capital market issuance 

Trade payables 

Lease liabilities 

Total non-derivative financial liabilities 

£ million 

Non-derivative financial liabilities: 

Bank loans 

Capital market issuance 

Trade payables 

Lease liabilities 

Balance sheet 
amount

Contractual 
cash flows 
total

<1 year

Between 1 and 
2 years

Between 2 and 
5 years 

> 5 years

2021

5522  

99,,777700  

11,,001188  

225511  

1111,,009911  

5522  

1111,,115588  

11,,001188  

228833  

1122,,551111  

5511  

11,,334411  

11,,001188  

6644  

22,,447744  

11  

11,,667788  

––

5555  

11,,773344  

––  

55,,006688    

––  

8866    

––

33,,007711  

––

7788  

55,,115544    

33,,114499  

Balance sheet 
amount

Contractual 
cash flows 
total

Between 1 and 2 
years

Between 2 and 
5 years 

<1 year

> 5 years

 2020 

 62 

 11,590 

1,191 

 299 

 62 

 13,302 

 1,191 

 332 

 61 

 1,806 

 1,191 

 70 

 3,128 

 1 

 2,339 

 – 

 65 

 2,405 

– 

5,165  

 –  

 110  

5,275  

–

3,992 

 – 

 87 

4,079 

Total non-derivative financial liabilities 

 13,142 

 14,887 

CAPITAL MANAGEMENT 

The Group defines capital as adjusted net debt and equity and manages its capital structure through an appropriate balance of debt 
and equity in order to drive an efficient mix for the Group. Besides the minimum capitalisation rules that may apply to subsidiaries 
in certain countries, the Group’s only externally imposed capital requirements are interest cover and gearing covenants contained 
within its core external bank debt facilities, with which the Group was fully compliant during the current and prior periods and 
expects to be so going forward. 

The Group continues to manage its capital structure to maintain investment grade credit rating which it monitors by reference 
to a number of key financial ratios, including ongoing consideration of the return of capital to shareholders via regular dividend 
payments and in on-going discussions with the relevant rating agencies. 

As at 30 September 2021 the Group was rated Baa3/stable outlook by Moody’s Investor Service Ltd, BBB/A-2/stable outlook by 
Standard and Poor’s Credit Market Services Europe Limited and BBB/F3/stable outlook by Fitch Ratings Limited. 

The Group regards its total capital as follows: 

£ million 

Adjusted net debt (note 31) 

Equity attributable to the owners of the parent 

Total capital 

 2021  

88,,661155    

55,,335522    

1133,,996677    

 2020 

10,299 

4,871 

15,170 

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HEDGE ACCOUNTING 

The Group has investments in foreign operations which are consolidated in its financial statements and whose functional 
currencies are Euros or US dollars. Where it is practicable and cost effective to do so, the foreign exchange rate exposures 
arising from these investments are hedged through the use of cross currency swaps and foreign currency denominated debt. 

The Group only designates the undiscounted spot element of the cross currency swaps and foreign currency debt as hedging 
instruments. Changes in the fair value of the cross currency swaps attributable to changes in interest rates and the effect of 
discounting are recognised directly in profit or loss within the “Finance Costs” line – These amounts are, therefore, not included 
in the hedge effectiveness assessment. 

Net investment gains and losses are reported in exchange movements within other comprehensive income and the hedging 
instrument foreign currency gains deferred to the foreign currency revaluation reserve are detailed in the statement of changes 
in equity. 

The Group establishes the hedging ratio by matching the notional balance of the hedging instruments with an equal notional 
balance of the net assets of the foreign operation. Given that only the undiscounted spot element of hedging instruments is 
designated in the hedging relationship, no ineffectiveness is expected unless the notional balance of the designated hedging 
instruments exceeds the total balance of the foreign operation’s net assets during the reporting period. The foreign currency risk 
component is determined as the change in the carrying amount of designated net assets of the foreign operation arising solely 
from changes in spot foreign currency exchange rates. 

All net investment hedges were fully effective at 30 September 2021. 

The following table sets out the maturity profile of the hedging instruments used in the Group‘s net investment hedging strategies: 

£ million 

Bonds 

Cross-currency swaps 

£ million 

Bonds 

Cross-currency swaps 

Total notional 
balance

((55,,225533))

((22,,778822))

((88,,003355))

Total notional 
balance

(6,709)

(2,950)

(9,659)

<1 year

––

((11,,002266))

((11,,002266))

<1 year

(1,369)

–

(1,369)

Between 1 and 
2 years 

Between 2 and 
5 years

((11,,338899))  

––  

((11,,338899))  

((33,,221199))

((11,,221188))

((44,,443377))

Between 1 and 2 
years 

Between 2 and 
5 years

(974) 

(1,088) 

(2,062) 

(3,089)

(704)

(3,793)

2021

Maturity

> 5 years

((664455))

((553388))

((11,,118833))

2020

Maturity

> 5 years

(1,277)

(1,158)

(2,435)

The following table contains details of the hedging instruments and hedged items used in the Group‘s net investment 
hedging strategies: 

£ million 

Hedging instrument: 

Bonds 

Cross-currency swaps 

Hedged item: 

Investment in a foreign operation 

£ million 

Hedging instrument: 

Bonds 

Cross-currency swaps 

Hedged item: 

Carrying amount

Notional 
balance

55,,225533  

22,,778822  

Assets

Liabilities

Balance sheet line item 

––

––

55,,228866  

   BBoorrrroowwiinnggss  

221144  

   DDeerriivvaattiivvee  ffiinnaanncciiaall  

iinnssttrruummeennttss  

nn//aa

88,,003355  

Carrying amount

Notional balance

Assets

Liabilities

Balance sheet line item 

6,709 

2,950 

–

–

6,755 

  Borrowings 

410 

  Derivative financial 

instruments 

Investment in a foreign operation 

n/a

9,659 

2021

  Changes in fair 
value used for 
calculating 
hedge in 
effectiveness

330088  

116688  

447766  

2020

Changes in fair 
value used for 
calculating 
hedge in 
effectiveness

75

(86)

(11)

WWW.IMPERIALBR ANDSPLC.COM 

W W W . I M P E R I A L B R A N D S P L C . C O M

119999 
199

 
 
 
 
 
  
 
 
 
  
  
 
 
  
 
 
  
 
 
  
  
  
  
  
    
  
  
  
    
  
  
  
  
  
  
    
  
  
  
  
    
  
 
  
 
 
  
 
 
  
 
 
 
  
 
 
 
 
  
 
 
  
  
  
 
 
 
 
  
 
 
 
 
  
 
NOTES TO THE FINANCIAL STATEMENTS – CONTINUED 

Reconciliation of changes in the value of net investment hedges: 

£ million 

Derivatives in net investment hedges of foreign operations 

Bonds in net investment hedges of foreign operations 

Total 

£ million 

Derivatives in net investment hedges of foreign operations 

Bonds in net investment hedges of foreign operations 

Total 

At the 
beginning of 
the year

Income 
Statement

Other 
Comprehensiv
e Income

Repayments/ 
(Borrowings) 

At the end of 
the year

2021

((441100))

((66,,775555))

((77,,116655))

2288  

1133  

4411  

116688  

330088  

447766  

––  

11,,114488    

11,,114488    

((221144))

((55,,228866))

((55,,550000))

2020

At the 
beginning of 
the year

Income 
Statement

Other 
Comprehensive 
Income

Repayments/ 
(Borrowings) 

At the end of 
the year

(341)

(8,482)

(8,823) 

 17

 87

104 

(86)

17 

(69)

– 

1,623  

1,623  

(410)

(6,755)

(7,165)

The Group also treats certain permanent intragroup loans that meet relevant qualifying criteria under IAS 21 as part of its net 
investment in foreign operations where appropriate. Intragroup loans with a notional value of €2,506 million (2020 €2,506 million) 
and US dollar loans with a notional value of $nil (2020: $5,636 million) were treated as part of the Group’s net investment in foreign 
operations at the balance sheet date. 

FAIR VALUE ESTIMATION AND HIERARCHY 

All financial assets and liabilities are carried on the balance sheet at amortised cost, other than derivative financial instruments 
and the investment in Auxly Cannabis Group Inc. which are carried at fair value. Derivative fair values are determined based on 
observable market data such as yield curves, foreign exchange rates and credit default swap prices to calculate the present value of 
future cash flows associated with each derivative at the balance sheet date (Level 2 classification hierarchy per IFRS 7). Market data 
is sourced through Bloomberg and valuations are validated by reference to counterparty valuations where appropriate. Some of 
the Group‘s derivative financial instruments contain early termination options and these have been considered when assessing 
the element of the fair value related to credit risk. On this basis the reduction in reported net derivative liabilities due to credit risk 
is £19 million (2020: £27 million) and would have been a £49 million (2020: £75 million) reduction without considering the early 
termination options. There were no changes to the valuation methods or transfers between hierarchies during the year. With 
the exception of capital market issuance and the Auxly investment, the fair value of all financial assets and financial liabilities 
is considered approximate to their carrying amount as outlined in note 20. 

AUXLY CANNABIS GROUP INC. 

The Group has invested CAD 123 million into Auxly Cannabis Group Inc. by way of a debenture convertible into 19.9 per cent 
ownership at a conversion price of $0.81 per share. Repayment of the debenture was due on 25 September 2022, but on 19 April 2021 
the debenture agreement was varied and it is now repayable on 25 September 2024. The debenture is valued as a loan receivable 
measured on the basis of discounting future cash flows at a rate of 14 per cent (2020: 14 per cent) plus the application of an expected 
credit loss provision. At 30 September 2021 the loan was held at a fair value of £37 million (30 September 2020: £22 million), net of an 
expected credit loss provision of £16 million (30 September 2020: £36 million). 

NETTING ARRANGEMENTS OF FINANCIAL INSTRUMENTS 

The following tables set out the Group‘s financial assets and financial liabilities that are subject to netting and set-off arrangements. 
Financial assets and liabilities that are subject to set-off arrangements and disclosed on a net basis in the Group‘s Balance Sheet 
primarily relate to collateral in respect of one derivative financial instrument under an ISDA Credit Support Annex. 

£ million 

Assets 

Derivative financial instruments 

Liabilities 

Derivative financial instruments 

Gross financial 
assets/ 
liabilities 

Gross 
collateral 
assets/
liabilities 
set-off 

Net financial 
assets/
liabilities per 
balance sheet 

Related 
amounts not 
set-off in the 
balance sheet  

449966  

((11,,008833))

((3377))

3377  

445599  

((443355))  

((11,,004466))

443355    

((661111))

2021

 Net 

2244  

220000 
200

IMPERIAL BRANDS 

|  ANNUAL REPORT AND ACCOUNTS 2021 

I M P E R I A L   B R A N D S   |   A N N U A L   R E P O R T   A N D   A C C O U N T S   2 0 2 1

 
 
 
 
 
  
 
  
  
  
  
    
  
  
  
  
  
    
  
£ million 

Assets 

Derivative financial instruments 

Liabilities 

Derivative financial instruments 

Gross financial 
assets/ liabilities 

Gross collateral 
assets/
liabilities 
set-off 

Net financial 
assets/ 
liabilities per 
balance sheet  

Related 
amounts not 
set-off in the 
balance sheet 

913 

(1,729)

(47)

47 

866  

(858)

(1,682) 

858 

(824)

2020

 Net 

8 

The table below sets out the Group‘s accounting classification of each class of financial assets and liabilities: 

£ million 

Trade and other receivables 

Cash and cash equivalents 

Derivatives 

Total financial assets 

Borrowings 

Trade and other payables 

Derivatives 

Lease liabilities 

Total financial liabilities 

Total net financial (liabilities) 

£ million 

Trade and other receivables 

Cash and cash equivalents 

Derivatives 

Total financial assets 

Borrowings 

Trade and other payables 

Derivatives 

Lease liabilities 

Total financial liabilities 

Total net financial (liabilities) 

Fair value 
through 
income 
statement

Fair value 
through other 
comprehensive 
income

Assets and 
liabilities at 
amortised cost

3377  

––

445599  

449966  

––

––

((883322))

––

((883322))

((333366))

––

––

––

––

––

––

((221144))

––

((221144))

((221144))

22,,661111  

11,,228877  

––

33,,889988  

((99,,882222))

((88,,337733))

––

((225511))

((1188,,444466))

((1144,,554488))

Fair value 
through income 
statement

Fair value 
through other 
comprehensive 
income

Assets and 
liabilities at 
amortised cost

22 

–

866 

888 

–

–

(1,272)

–

(1,272)

(384)

–

–

–

–

–

–

(410)

–

(410)

(410)

2,502 

1,626 

–

4,128 

(11,652)

(9,387)

–

(299)

(21,338)

(17,210)

2021

Current

Non-Current

22,,559900  

11,,228877  

6688  

33,,994455  

((11,,110077))

((88,,337733))

((6622))

((5577))

((99,,559999))

((55,,665544))

5588  

––

339911  

444499  

((88,,771155))

––

((998844))

((119944))

((99,,889933))

((99,,444444))

2020

Current

Non-Current

2,476 

1,626 

53 

4,155 

(1,442)

(9,387)

(41)

(64)

(10,934)

(6,779)

48 

–

813 

861 

(10,210)

–

(1,641)

(235)

(12,086)

(11,225)

Total 

22,,664488    

11,,228877    

445599    

44,,339944    

((99,,882222))  

((88,,337733))  

((11,,004466))  

((225511))  

((1199,,449922))  

((1155,,009988))  

Total 

2,524  

1,626  

866  

5,016  

(11,652) 

(9,387) 

(1,682) 

(299) 

(23,020) 

(18,004) 

Derivatives classified as fair value through other comprehensive income relate to cross currency swaps designated as hedges 
of foreign currency denominated net investments. The Group only designates the undiscounted foreign exchange spot element 
of the cross currency swaps and the changes in fair value related to this element are posted to other comprehensive income. 
Changes in the fair value of the cross currency swaps attributable to changes in interest rates and the effect of discounting are 
recognised in the income statement. The Group also designates certain bonds as hedges of foreign currency denominated net 
investments and the foreign exchange revaluation of those bonds is recognised in other comprehensive income. The carrying 
value at 30 September 2021 of those bonds included in the above table is £5,286 million (2020: £6,755 million). All of the Group‘s net 
investment hedges remain effective. 

WWW.IMPERIALBR ANDSPLC.COM 

W W W . I M P E R I A L B R A N D S P L C . C O M

220011 
201

 
 
 
 
 
  
  
  
    
  
  
  
  
  
    
  
  
 
 
 
NOTES TO THE FINANCIAL STATEMENTS – CONTINUED 

22. DERIVATIVE FINANCIAL INSTRUMENTS 

The Group’s derivative financial instruments held at fair value, are as follows: 

£ million 

Current derivative financial instruments 

Interest rate swaps 

Foreign exchange contracts 

Cross-currency swaps 

Total current derivatives 

Collateral¹ 

Non-current derivative financial instruments 

Interest rate swaps 

Cross-currency swaps 

Total non-current derivatives 

Collateral¹ 

Total carrying value of derivative financial instruments 

Analysed as: 

Interest rate swaps 

Foreign exchange contracts 

Cross-currency swaps 

Collateral¹ 

 Assets 

 Liabilities   Net Fair Value 

Assets

Liabilities  Net Fair Value

2021

 2020 

6600  

44  

44  

6688  

––

6688  

339911  

––

339911  

––

339911  

445599  

445511  

44  

44  

––

((3333))

((44))

((2255))

((6622))

––

((6622))

((778800))

((224411))

((11,,002211))

3377  

((998844))

((11,,004466))

((881133))

((44))

((226666))

3377  

2277  

––

((2211))

66  

––

66  

((338899))

((224411))

((663300))

3377  

((559933))

((558877))

((336622))

––

((226622))

3377  

((558877))

 41 

 9 

 3 

 53 

–

 53 

 813 

 – 

 813 

–

 813 

 866 

 854 

 9 

 3 

–

 866 

(31) 

(10) 

– 

(41) 

– 

(41) 

(1,204) 

(484) 

(1,688) 

47  

(1,641) 

(1,682) 

(1,235) 

(10) 

(484) 

47  

(1,682) 

10

(1)

3 

12

–

12

(391)

(484)

(875)

47 

(828)

(816)

(381)

(1)

(481)

47 

(816)

Total carrying value of derivative financial instruments 

445599  

((11,,004466))

1. Collateral deposited against derivative financial liabilities under the terms and conditions of collateral appendices. 

Fair values are determined based on observable market data such as yield curves, foreign exchange rates and credit default swap 
prices to calculate the present value of future cash flows associated with each derivative at the balance sheet date. Market data is 
sourced from a well known financial data company and valuations are validated by reference to counterparty valuations where 
appropriate. Some of the Group‘s derivative financial instruments contain early termination options and these have been considered 
when assessing the element of the fair value related to credit risk. On this basis the reduction in reported net derivative liabilities due 
to credit risk is £19 million (2020: £27 million) and would have been a £49 million (2020: £75 million) reduction without considering 
the early termination options. The classification of these derivative assets and liabilities under the IFRS 7 fair value hierarchy is 
provided in note 21. 

MATURITY OF OBLIGATIONS UNDER DERIVATIVE FINANCIAL INSTRUMENTS 

Derivative financial instruments have been classified in the balance sheet as current or non-current on an undiscounted contractual 
basis based on spot rates as at the balance sheet date. For the purposes of the above and following analysis, maturity dates have 
been based on the likelihood of any early termination options being exercised with consideration to counterparty expectations and 
market conditions prevailing as at 30 September 2021. Any collateral transferred to counterparties in respect of derivative financial 
liabilities has been classified consistently with the related underlying derivative. 

The table below summarises the Group‘s derivative financial instruments by maturity based on their remaining contractual cash 
flows as at 30 September 2021. The amounts disclosed are the undiscounted cash flows calculated using spot rates of exchange 
prevailing at the relevant balance sheet date. Contractual cash flows in respect of the Group‘s non derivative financial instruments 
are detailed in note 21. 

£ million 

Net settled derivatives 

Gross settled derivatives 

 – receipts 

 – payments 

£ million 

Net settled derivatives 

Gross settled derivatives 

 – receipts 

 – payments 

Balance sheet 
amount

Contractual 
cash flows 
total

<1 year

Between 1 and 
2 years

Between 2 and 
5 years 

>5 years

2021

((332255))

((226622))

––  

––  

((558877))

((448800))

––  

55,,666677  

((55,,881188))

((663311))

Balance sheet 
amount

Contractual 
cash flows 
total

(335)

(481)

– 

– 

(816)

(479)

– 

6,530 

(6,858)

(807)

1166  

––  

22,,551166  

((22,,552211))

1111  

<1 year

62 

– 

2,240 

(2,221)

81 

((11))

––  

6666  

((4488))

1177  

((115577))  

––    

22,,552222    

((22,,666611))  

((229966))  

Between 1 and 
2 years

Between 2 and 
5 years 

19 

– 

1,084 

(1,153)

(50)

(104) 

–  

1,528  

(1,633) 

(209) 

((333388))

––  

556633  

((558888))

((336633))

2020

>5 years

(456)

– 

1,678 

(1,851)

(629)

220022 
202

IMPERIAL BRANDS 

|  ANNUAL REPORT AND ACCOUNTS 2021 

I M P E R I A L   B R A N D S   |   A N N U A L   R E P O R T   A N D   A C C O U N T S   2 0 2 1

  
  
  
 
 
 
 
  
 
  
  
  
  
  
  
  
 
 
 
 
  
 
  
  
  
  
  
  
  
 
 
 
 
  
 
  
  
  
  
  
  
 
  
  
 
DERIVATIVES AS HEDGING INSTRUMENTS 

As outlined in note 21, the Group hedges its underlying interest rate exposure and foreign currency translation exposures 
in an efficient, commercial and structured manner, primarily using interest rate swaps and cross currency swaps. Foreign 
exchange contracts are used to manage the Group’s short term liquidity requirements in line with short term cash flow 
forecasts as appropriate. 

The Group does not apply cash flow or fair value hedge accounting, as permitted under IFRS9, which results in fair value gains and 
losses attributable to derivative financial instruments being recognised in net finance costs unless they are designated as hedges 
of a net investment in foreign operations, in which case they are recognised in other comprehensive income. 

The group has considered the impending requirements to re-base LIBOR based interest rates to new risk-free based rates. The group 
is currently undertaking an exercise to re-base to risk-free rates all its affected interest rate derivative contracts that mature after the 
end of September 2021. GBP LIBOR contracts will be rebased to SONIA in the last quarter of the 2021 calendar year with USD LIBOR 
contracts to be rebased later in the 2022 fiscal year. At present, it is not anticipated that these changes will impact the Group‘s 
commercial hedging strategy, nor should they have a material financial impact. 

INTEREST RATE SWAPS 

To manage interest rate risk on its borrowings, the Group issues debt in the market or markets that are most appropriate at the time 
of raising new finance with regard to currency, interest denomination or duration, and then uses interest rate swaps to re-base the 
debt into the appropriate proportions of fixed and floating interest rates. Interest rate swaps are also transacted to manage and re-
profile the Group‘s interest rate risk over the short, medium and long term in accordance with the Treasury Committee framework 
and Treasury Committee discussions. Fair value movements are recognised in net finance costs in the relevant reporting period. 

As at 30 September 2021, the notional amount of interest rate swaps outstanding that were entered into to convert fixed rate 
borrowings into floating rates of interest at the time of raising new finance were £10,775 million equivalent (2020: £11,656 million 
equivalent) with a fair value of £425 million asset (2020: £854 million asset). The fixed interest rates vary from 1.1 per cent to 
8.7 per cent (2020: 0.5 per cent to 8.7 per cent), and the floating rates are EURIBOR, GBP LIBOR and USD LIBOR. 

As at 30 September 2021, the notional amount of interest rate swaps outstanding that were entered into to convert the Group‘s debt 
into the appropriate proportion of fixed and floating rates to manage and re-profile the Group‘s interest rate risk were £8,806 million 
equivalent (2020: £10,311 million equivalent) with a fair value of £750 million liability (2020: £1,189 million liability). The fixed interest 
rates vary from 0.5 per cent to 4.4 per cent (2020: 0.5 per cent to 4.4 per cent), and the floating rates are EURIBOR, GBP LIBOR and 
USD LIBOR. This includes forward starting interest rate swaps with a total notional amount of £1,531 million equivalent (2020: 
£2,519 million equivalent) with tenors between 3.5 and 6 years, starting between May 2022 and October 2024. 

All of the Group‘s GBP and USD interest rate swaps will be impacted by the changes to the use of LIBOR interest rates. However, the 
impact of the changes is not expected to be material. 

CROSS-CURRENCY SWAPS 

The Group enters into cross currency swaps to convert the currency of debt into the appropriate currency with consideration to the 
underlying assets of the Group as appropriate. Fair value movements are recognised in net finance costs in the relevant reporting 
period unless the swaps are designated as hedges of a net investment in foreign operations, in which case the fair value movement 
attributable to changes in foreign exchange rates are recognised in other comprehensive income. 

As at 30 September 2021, the notional amount of cross currency swaps entered into to convert floating rate sterling debt into 
the desired currency at floating rates of interest was £2,600 million (2020: £2,600 million) and the fair value of these swaps was 
£214 million net liability (2020: £409 million net liability); the notional amount of cross currency swaps entered into to convert 
floating rate US dollar debt into the desired currency at floating rates of interest was $1,750 million (2020: $1,750 million) and the 
fair value of these swaps was £48 million net liability (2020: £71 million net liability). 

HEDGES OF NET INVESTMENTS IN FOREIGN OPERATIONS 

As at 30 September 2021, cross currency swaps with a notional amount of €3,233 million (2020: €3,233 million) were designated as 
hedges of net investments in foreign operations. During the year, foreign exchange translation gains amounting to £168 million 
(2020: £87 million losses) were recognised within exchange movements in other comprehensive income in respect of cross 
currency swaps that had been designated as hedges of a net investment in foreign operations. No hedging ineffectiveness 
occurred during the year (2020: £nil). 

The movements in Other Comprehensive Income due to net investment hedging in the period were as follows: 

£ million 

Foreign exchange gains/(losses) on borrowings 

Foreign exchange gains on derivative financial instruments 

Reclassification to the Income Statement 

 2021 

 2020 

330088  

116688  

111177

559933  

(75)

87 

 – 

 12 

All of the Group‘s cross currency swaps will be impacted by the changes to the use of LIBOR interest rates. However, this will not 
impact the effectiveness of the contracts in their net investment hedge relationship and the calculation of the amounts recognised 
in other comprehensive income will be unaffected. 

WWW.IMPERIALBR ANDSPLC.COM 

W W W . I M P E R I A L B R A N D S P L C . C O M

220033 
203

 
 
 
  
  
  
NOTES TO THE FINANCIAL STATEMENTS – CONTINUED 

FOREIGN EXCHANGE CONTRACTS 

The Group enters into foreign exchange contracts to manage short term liquidity requirements in line with cash flow forecasts. As at 
30 September 2021, the notional amount of these contracts was £1,430 million equivalent (2020: £2,126 million equivalent) and the fair 
value of these contracts was a net liability of £0.6 million (2020: £0.7 million net liability). 

23. DEFERRED TAX ASSETS AND LIABILITIES 
DEFERRED TAX ASSETS 

£ million 

Accelerated depreciation and amortisation 

Retirement benefits 

Other temporary differences 

Deferred tax expense 

Net deferred tax liabilities 

REFLECTED IN THE CONSOLIDATED BALANCE SHEET AS FOLLOWS 

£ million 

Deferred tax assets 

Deferred tax liabilities 

RECONCILIATION OF NET DEFERRED TAX LIABILITIES 

£ million 

As at 1 October 

Charged to the income statement 

(Charged)/credited to other comprehensive income 

Transferred to held for disposal 

Exchange movements 

Other movements 

As at 30 September 

Consolidated 
income 
statement 
2021

Consolidated 
income 
statement 
2020

Consolidated 
balance sheet  
2021 

Consolidated 
balance sheet 
2020

((77))

((3388))

220011  

115566

34 

(17)

(32)

(15)

((886644))  

((2233))  

441144    

(871)

88 

240 

((447733))  

(543)

2021 

556644    

((11,,003377))  

((447733))  

2021 

((554433))  

115566  

((3333))  

––  

((5555))  

22    

2020

381 

(924)

(543)

2020

(561)

(15)

27 

1 

10 

(5)

((447733))  

(543)

Included within net deferred tax liabilities are deferred tax assets recognised of £267million (2020: £42 million) for tax credits arising 
in the Group‘s Spanish business. The majority (£239 million) of these tax credits were recognised in the current year following an 
internal reorganisation of the Spanish business. These tax credits have no time expiry. Utilisation of these tax credits is restricted 
to 50% of the Spanish business‘ taxable profits arising in any given year; those tax law restrictions extend the period over which 
the deferred tax assets would otherwise be recovered. The Group considers there to be forecast future taxable profits which support 
the recognition of these long term deferred tax assets. The period over which these deferred tax assets are utilised is sensitive to 
forecasting assumptions about future growth rates (which may be influenced by the future effects of climate change) and regulatory 
changes. Any material effects of climate change in the long term could extend the period over which the deferred tax asset will be 
recovered but as the tax credits do not expire, the Group considers there is positive evidence that sufficient future taxable profits 
would still be available. Based on a range of forecast scenarios modelling sensitivities these deferred tax assets are expected to be 
utilised over a period of 20-25 years. Deferred tax assets of £57 million (2020: £63 million) for tax credits have not been recognised 
due to the potential uncertainty of the utilisation of the credits. Of these unrecognised deferred tax assets £57 million (2020: 
£63 million) are expected to expire between 2022 and 2027. 

Included within net deferred tax liabilities are deferred tax assets recognised for retirement benefits of £157 million (2020: 
£176 million) arising in the Group‘s German business. These deferred tax assets are expected to be recovered both by way of 
utilisation against the reversal of deferred tax liabilities of £33 million (2020: £7 million) arising in the Group‘s German business 
and by way of utilisation against future taxable profits. The Group considers there to be forecast future taxable profits which 
support the recognition of these long term deferred tax assets. These deferred tax assets are expected to be recovered over a 
period of 20-40 years corresponding to the life of the pension scheme. 

Within Other temporary differences, deferred tax assets of £25 million (2020: £84 million) are recognised for tax losses carried 
forward to the extent that the realisation of the related tax benefit through future taxable profits is probable.  

As at the balance sheet date, deferred tax assets of £130 million (2020: £152 million) for tax losses, and £13 million (2020: £17 million) 
for other temporary differences, have not been recognised due to the potential uncertainty of the utilisation of the tax losses and other 
temporary differences in certain jurisdictions. Of these unrecognised deferred tax assets for tax losses £1 million (2020: £30 million) are 
expected to expire within 1 year and £8 million (2020: £9 million) are expected to expire within 5 years and the remaining £121 million 
(2020: £113 million) has no time expiry. The deferred tax assets for other temporary differences of £13 million (2020: £17 million) have 
no time expiry. 

We have reviewed the recoverability of deferred tax assets in overseas territories in the light of forecast business performance. In 
2021 we recognised deferred tax assets of £8 million that were previously unrecognised (2020: derecognised deferred tax assets of 
£51  million that were previously recognised) on the basis that it is more likely than not that these are recoverable (2020: irrecoverable). 

A deferred tax liability of £101 million (2020: £111 million) is recognised in respect of taxation expected to arise on the future 
distribution of unremitted earnings totalling £5 billion (2020: £7 billion). 

220044 
204

IMPERIAL BRANDS 

|  ANNUAL REPORT AND ACCOUNTS 2021 

I M P E R I A L   B R A N D S   |   A N N U A L   R E P O R T   A N D   A C C O U N T S   2 0 2 1

 
  
  
  
       
  
    
  
  
 
  
  
  
  
The temporary differences associated with investments in the Group’s subsidiaries, associates and joint ventures for which a 
deferred tax liability has not been recognised in the periods presented, aggregate to £29 million (2020: £16 million). No liability has 
been recognised because the Group is in a position to control the timing of the reversal of those temporary differences and it is 
probable that such differences will not reverse in the foreseeable future. 

The UK government announced in its budget on 3 March 2021 that it would increase the main rate of corporation tax by 6% to 25% 
with effect from 1 April 2023. This change was substantively enacted on 24 May 2021 and, as a result, the effect has been reflected 
in the closing deferred tax position included in these financial statements.  

24. RETIREMENT BENEFIT SCHEMES 

The Group operates a number of retirement benefit schemes for its employees, including both defined benefit and defined 
contribution schemes. The Group’s three principal schemes are defined benefit schemes and are operated by Imperial Tobacco 
Limited (ITL) in the UK, Reemtsma Cigarettenfabriken GmbH in Germany and ITG Brands in the USA; these schemes represent 
64 per cent, 14 per cent and 8 per cent of the Group’s total defined benefit obligations and 35 per cent, 33 per cent and 7 per cent of 
the current service cost respectively. 

IMPERIAL TOBACCO PENSION FUND 

The UK scheme, the Imperial Tobacco Pension Fund (or ‘ITPF’ or ‘Fund’), is a voluntary final salary pension scheme with a normal 
retirement age of 60 for most members. The ITPF was offered to employees who joined the company before 1 October 2010 and has 
a weighted average maturity of 17 years. Effective from 1 September 2017, members’ pensionable pay was capped at the higher of 
£75,000 or their pensionable pay at 1 September 2017. By number, the population as at the most recent funding valuation comprises 
72 per cent in respect of pensioners and dependants, 26 per cent in respect of deferred members and 2 per cent in respect of current 
employees. New employees in the UK are now offered a defined contribution scheme. In certain circumstances, surplus funds in the 
defined benefit section, may be used to finance defined contribution section contributions on ITL’s behalf with company 
contributions reduced accordingly. 

The ITPF operates under trust law and is managed and administered by the Trustees on behalf of the members in accordance with 
the terms of the Trust Deed and Rules and relevant legislation. The ITPF’s assets are held by the trust. 

The main risk for the Group in respect of the ITPF is that additional contributions are required if the assets are not expected to be 
sufficient to pay for the benefits. The investment portfolio is subject to a range of risks typical of the asset classes held, such as 
credit risk on bonds, and exposure to the property market. 

Annual increases in benefits in payment are dependent on inflation so the main uncertainties affecting the level of benefits payable 
under the ITPF are future inflation levels (including the impact of inflation on future salary increases below the pensionable pay cap) 
and the actual longevity of the membership. 

The contributions paid to the ITPF are set by the ITPF Scheme Actuary every three years. The Scheme Actuary is an external 
consultant, appointed by the Trustees. Principal factors that the Scheme Actuary will have regard to include the covenant offered by 
the Group, the level of risk in the ITPF, the expected returns on the ITPF’s assets, the results of the funding assessment on an ongoing 
basis and the expected cost of securing benefits if the Fund were to be wound up. 

The latest valuation of the ITPF was carried out as at 31 March 2019 when the market value of the invested assets was £4,137 million. 
Based on the ongoing funding target the total assets were sufficient to cover 110 per cent of the benefits that had accrued to members 
for past service, after allowing for expected future pay increases. The total assets were sufficient to cover 106 per cent of the total 
benefits that had accrued to members for past service and future service benefits for current members. In compliance with the 
Pensions Act 2004, ITL and the Trustee agreed a scheme-specific funding target, a statement of funding principles and a schedule 
of contributions accordingly. 

Following the valuation, a dynamic contribution schedule has been agreed such that ITL’s annual contributions will reduce or 
increase depending on the Fund’s valuation going forward. The level of the ITL’s annual contribution to the Fund is £65 million per 
year for the year to 31 March 2022. Further contributions were agreed to be paid by ITL in the event of a downgrade of the Group’s 
credit rating to non-investment grade by either Standard & Poor’s or Moody’s. In addition, surety guarantees that were provided with 
a total value of £600 million have been reduced to £225 million following the latest valuation and a parental guarantee from Imperial 
Brands PLC remains in place.  

The IAS 19 liability measurement of the defined benefit obligation (DBO) and the current service cost are sensitive to the assumptions 
made about future inflation and salary growth levels, as well as the assumptions made about life expectancy. They are also sensitive 
to the discount rate, which depends on market yields on sterling denominated AA corporate bonds. The main differences between 
the funding and IAS 19 assumptions are a more prudent longevity assumption for funding and a different approach to setting the 
discount rate. A consequence of the ITPF’s investment strategy, with a proportion of the assets invested in return-seeking assets, 
is that the difference between the market value of the assets and the IAS 19 liabilities may be relatively volatile. 

The ITPF has a pension surplus on the IAS 19 measure, in line with IFRIC 14, recognition of the net asset on the fund is only appropriate 
where it can be recovered. The ITPF trust deed gives the Group an ability to receive a refund of surplus assets assuming the full 
settlement of plan liabilities in the event of a plan wind-up. Furthermore, in the ordinary course of business the Trustee has no rights 
to unilaterally wind up the Fund or otherwise augment the benefits due to the Fund’s members. Based on these circumstances, any 
net surplus in this scheme is recognised in full. 

WWW.IMPERIALBR ANDSPLC.COM 

W W W . I M P E R I A L B R A N D S P L C . C O M

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NOTES TO THE FINANCIAL STATEMENTS – CONTINUED 

THE REEMTSMA CIGARETTENFABRIKEN PENSION PLAN 

The German scheme, the Reemtsma Cigarettenfabriken Pension Plan (RCPP), is primarily a career average pension plan, though a 
small group of members has final salary benefits. It has a weighted average maturity of 19 years. The scheme population comprises 
51 per cent in respect of pensioners, 19 per cent in respect of deferred members and 30 per cent in respect of current employees. It 
was closed to new members from 1 January 2020, but existing active members at that date continue to accrue benefits in the plan.  

The plan is unfunded and the company pays benefits as they arise. The plan’s obligations arise under a works council agreement 
and are subject to standard German legal requirements around such matters as the benefits to be provided to employees who leave 
service, and pension increases in payment. Over the next year Reemtsma Cigarettenfabriken GmbH expects to pay £23 million in 
respect of benefits. 

Annual increases in benefits in payment are dependent on inflation so the main uncertainties affecting the level of benefits payable 
under the plan are future inflation levels and the actual longevity of the membership. 

The IAS 19 liability measurement of the DBO and the current service cost are sensitive to the assumptions made about the above 
variables, as well as the discount rate, which depends on market yields on euro denominated AA corporate bonds. 

ITG SCHEME 

The main USA pension scheme, held by ITG Brands is the ITG Scheme, a defined benefit pension plan that is closed to new entrants. 
It has a weighted average maturity of 11 years. The population comprises 77 per cent in respect of pensioners, 10 per cent in respect 
of deferred members and 13 per cent in respect of current employees. 

The plan is funded and benefits are paid from the plan assets. Contributions to the plan are determined based on US regulatory 
requirements and ITG Brands is not expected to make any contributions in the next year. 

Annual benefits in payment are assumed not to increase from current levels. The main uncertainty affecting the level of benefits 
payable under the plan is the actual longevity of the membership. Other key uncertainties impacting the plan include investment 
risk and potential past service benefit changes from future negotiations. 

The IAS 19 liability measurement of the DBO and the service cost are sensitive to the assumptions made about the above variables, 
as well as the discount rate, which depends on market yields on US dollar denominated AA corporate bonds. 

OTHER PLANS 

Other plans of the Group include various pension plans, other post-employment and long-term employee benefit plans in several 
countries of operation. Many of the plans are funded, with assets backing the obligations held in separate legal vehicles such as 
trusts, others are operated on an unfunded basis. The benefits provided, the approach to funding and the legal basis of the plans 
reflect their local territories. IAS 19 requires that the discount rate for calculating the DBO and service cost is set according to the 
level of relevant market yields on corporate bonds where the market is considered “deep”, or government bonds where it is not. 

For the year ended 30 September 2021 the group included four new schemes associated with operations in the Dominican Republic, 
Poland and Australia in the IAS19 position following a review of the pension schemes in the group. 

The results of the most recent available actuarial valuations for the various plans have been updated to 30 September 2021 in order to 
determine the amounts to be included in the Group’s consolidated financial statements. The aggregate IAS 19 position is as follows: 

220066 
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IMPERIAL BRANDS 

|  ANNUAL REPORT AND ACCOUNTS 2021 

I M P E R I A L   B R A N D S   |   A N N U A L   R E P O R T   A N D   A C C O U N T S   2 0 2 1

 
 
DEFINED BENEFIT PLANS 

£ million 

At 1 October  

Consolidated income statement expense 

Current service cost 

Settlements gains/(losses) 

Past service costs 

Cost of termination benefits 

Net interest (expense)/income on net defined benefit 
(liability)/asset

Administration costs paid from plan assets 

Cost recognised in the income statement 

Remeasurements 

Actuarial gain due to liability experience 

Actuarial (loss)/gain due to financial assumption changes

Actuarial gain/(loss) due to demographic assumption changes 

Return on plan assets excluding amounts included in net 
interest income/(expense) above

Remeasurement effects recognised in other comprehensive 
income

Cash 

Employer contributions 

Employee contributions 

Benefits paid directly by the company 

Net cash 

Schemes brought into scope of IAS19 

Exchange movements 

Total other  

At 30 September 

DBO 

((55,,449988))

Assets 

55,,118822  

((4477))

1133  

99  

((1188))

((8877))

––

6644  

((111144))

44  

––

––

((11))

226644  

((1133))

110055  

––

((1133))

––

––

8899  

((55))

––

––

––

8877  

112266  

11  

((226644))

––

((3377))

((55,,331199))

55,,116666  

2021

Total 

((331166))

((4477))

––

99  

((1188))

22  

((55))

((5599))

6644  

((111144))

44  

8877  

4411  

112266  

––

––

112266  

((1133))

6688  

5555  

((115533))

DBO  

(5,877) 

Assets 

5,223 

(49) 

– 

– 

(2) 

(104) 

– 

36  

22  

228  

– 

– 

(1) 

266  

– 

(17) 

–

–

–

–

99 

(6)

–

–

–

(9)

145 

1 

(266)

–

(5)

(5,498) 

5,182 

2020

Total 

(654)

(49)

–

–

(2)

(5)

(6)

(62)

36 

22 

228 

(9)

277 

145 

–

–

145 

–

(22)

(22)

(316)

The cost of termination benefits in the year ended 30 September 2021 and 30 September 2020 mainly relate to restructuring activity 
in Germany. 

RETIREMENT BENEFIT SCHEME COSTS CHARGED TO OPERATING PROFIT 

£ million 

Defined benefit expense in operating profit 

Defined contribution expense in operating profit 

Total retirement benefit scheme cost in operating profit 

Split as follows in the consolidated income statement: 

£ million 

Cost of sales 

Distribution, advertising and selling costs 

Administrative and other expenses 

Total retirement benefit scheme costs in operating profit 

ASSETS AND LIABILITIES RECOGNISED IN THE CONSOLIDATED BALANCE SHEET 

£ million 

Retirement benefit assets 

Retirement benefit liabilities 

Net retirement benefit liability 

KEY FIGURES AND ASSUMPTIONS USED FOR MAJOR PLANS 

£ million unless otherwise indicated 

Defined benefit obligation (DBO) 

Fair value of scheme assets  

Net defined benefit (asset)/liability 

Current service cost 

Employer contributions 

Principal actuarial assumptions used (% per annum) 

Discount rate 

Future salary increases 

Future pension increases 

Inflation 

ITPF 

33,,440044  

((44,,338866))

((998822))

1177  

6655  

22..11  

33..44  

33..44  

33..44  

RCPP 

776655  

––

776655  

1155  

––

11..11  

33..11  

22..00  

22..00  

2021

ITGBH

440033  

((339966))

77  

33  

––

22..77  

nn//aa

nn//aa

22..33  

ITPF  

3,516  

(4,395) 

(879) 

18  

85  

1.7  

2.9  

2.9  

2.9  

2021

2020

6611  

1199  

8800  

57 

17 

74 

2021

2020

2266  

3333  

2211  

8800  

2021

11,,004466  

((11,,119999))

((115533))

RCPP 

764 

–

764 

16 

–

0.9 

2.4 

1.3 

1.3 

24 

31 

19 

74 

2020

940 

(1,256)

(316)

2020

ITGBH

434 

(398)

36 

4 

–

2.8 

n/a

n/a

2.5 

WWW.IMPERIALBR ANDSPLC.COM 

W W W . I M P E R I A L B R A N D S P L C . C O M

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NOTES TO THE FINANCIAL STATEMENTS – CONTINUED 

Life expectancy at age 65 years: 

Member currently aged 65 

Member currently aged 50 

Life expectancy at age 65 years: 

Member currently aged 65 

Member currently aged 50 

Male 

2211..11  

2222..11  

Male 

21.1 

22.0 

ITPF 

Female 

2222..77  

2233..99  

ITPF 

Female 

22.7 

23.8 

Male 

2200..55  

2222..66  

Male 

20.3 

22.4 

RCPP

Female 

2233..99  

2255..66  

RCPP

Female 

23.8 

25.5 

2021

ITGBH

Female 

2211..77  

2222..99  

2020

ITGBH

Female 

21.7 

22.9 

Male  

1199..77    

2200..99    

Male  

19.7  

20.9  

Assumptions regarding future mortality experience are set based on advice that uses published statistics and experience in 
each territory. In particular for the ITPF, SAPS S3 (2020: SAPS S3) tables are used with various adjustments for different groups of 
members, reflecting observed experience. The largest group of members uses the SAPS S3 All Pensioner Male Amounts table with a 
101 per cent multiplier. An allowance for improvements in longevity is made using the 2018 (2020: 2018) CMI improvement rates with 
a long-term trend of 1.25 per cent per annum. 

SENSITIVITY ANALYSIS FOR KEY ASSUMPTIONS AT THE END OF THE YEAR 

Sensitivity analysis is illustrative only and is provided to demonstrate the degree of sensitivity of results to key assumptions. 
Generally, estimates are made by re-performing calculations with one assumption modified and all others held constant. 

% increase in DBO 

Discount rate: 0.5% decrease 

Rate of inflation: 0.5% decrease 

One year increase in longevity for a member currently age 65, 
corresponding changes at other ages

ITPF 

88..66  

66..99  

55..11  

RCPP 

1100..88  

77..00  

55..11  

2021

ITGBH

55..88  

nn//aa

55..11  

ITPF

8.7 

7.0 

4.9 

RCPP 

10.3  

6.7  

4.8  

2020

ITGBH

6.0 

n/a

5.0 

The sensitivity to the inflation assumption change includes corresponding changes to the future salary increases and future 
pension increases assumptions, but is assumed to be independent of any change to discount rate. 

We estimate that a 0.5 per cent decrease in the discount rate at the start of the year would have increased the consolidated income 
statement pension expense by approximately £14 million. 

An approximate split of the major categories of ITPF scheme assets is as follows: 

£ million unless otherwise indicated 

Equities 

Bonds – index linked government 

Bonds – corporate and other 

Property  

Absolute return 

Other – including derivatives, commodities and cash 

2021

Percentage of 
ITPF scheme
assets 

Fair value

2020

Percentage of
ITPF scheme
assets 

–

53 

16 

12 

18 

1 

100 

Fair value 

1  

2,344  

693  

533  

809  

15  

––

4488  

1199  

1144  

1199  

––

110000  

4,395  

––

22,,111155  

881155  

559922  

884499  

1155  

44,,338866  

The primary investment objective is to invest the ITPF’s assets in an appropriate and secure manner such that members’ benefit 
entitlements can be paid as they fall due. Specifically the ITPF targets an expected return in excess of the growth in the liabilities, 
which in conjunction with the contributions paid is consistent to achieve and maintain an ongoing funding level of at least 
100 per cent on a buy-out basis by 2028. 

The majority of the assets are quoted. The ITPF holds £nil of self-invested assets (2020: £nil). As in previous years, the value of ground 
leases have been allocated to the property asset class. 

An approximate split of the major categories of ITGBH scheme assets is as follows: 

£ million unless otherwise indicated 

Investment funds 

Bonds – fixed government 

Bonds – corporate and other 

Other – including derivatives, commodities and cash 

The majority of the assets are non-quoted.  

2021

Percentage of 
ITGBH scheme 
assets 

Fair value

227799  

2200  

6633  

3344  

339966  

7700  

55  

1166  

99  

110000  

2020

Percentage of 
ITGBH scheme 
assets 

56 

11 

31 

2 

100 

Fair value 

224  

45  

121  

8  

398  

220088 
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IMPERIAL BRANDS 

|  ANNUAL REPORT AND ACCOUNTS 2021 

I M P E R I A L   B R A N D S   |   A N N U A L   R E P O R T   A N D   A C C O U N T S   2 0 2 1

  
  
  
  
  
  
  
  
  
  
    
  
  
  
 
  
  
 
 
 
 
  
  
  
  
  
 
 
 
 
  
 
  
  
  
  
  
 
 
 
  
  
  
  
  
  
 
 
 
  
  
  
  
  
25. PROVISIONS 

£ million 

At 1 October 2020 

Additional provisions charged to the consolidated income statement 

Amounts used 

Unused amounts reversed 

Exchange movements 

At 30 September 2021 

Analysed as: 

£ million 

Current 

Non-current 

  Restructuring  

Other 

225533    

114411    

((6633))  

((6666))  

((1144))  

225511    

116633  

5500  

((3399))

((2244))

((77))

114433  

2021

118888  

220066  

339944  

2021

Total 

441166  

119911  

((110022))

((9900))

((2211))

339944  

2020

220 

196 

416 

Restructuring provisions relate mainly to our 2021 Strategic Review Programme and Cost optimisation programmes (see note 5).  

The restructuring provision is split between 2021 Strategic Review Programme of £86 million, Cost Optimisation Programmes of 
£155 million and other programmes of £10 million.  

Within the Cost optimisation programme provisions there is £73 million related to costs of consolidating the manufacturing capacity 
within the Group. It is expected that the Cost optimisation programmes restructuring provisions will be predominantly utilised over 
the next 2 years. 

Other provisions include £41 million relating to local employment requirements including holiday pay, £58 million relating to various 
local tax or duty requirements and £23 million of employment and duty provisions associated with distribution. The provisions are 
spread throughout the Group and payment will be dependent on local statutory requirements. 

26. SHARE CAPITAL 

£ million 

Authorised, issued and fully paid 

1,020,697,238 ordinary shares of 10p each (2020: 1,020,697,238) 

2021

2020

110033  

103 

During the year nil shares (2020: 5,098,508 shares) were repurchased and immediately cancelled, increasing the Capital 
Redemption reserve. 

On 6 March 2014, 31,942,881 shares held in Treasury were cancelled creating the Capital Redemption reserve, and between 
September 2017 and December 2017, 4,973,916 shares were cancelled increasing this reserve. 

27. SHARE SCHEMES 

The Group operates four types of share-based incentive programmes, designed to incentivise staff and to encourage them to build 
a stake in the Group. 

SHARE MATCHING SCHEME 

Awards are made to eligible employees who are invited to invest a proportion of their eligible bonus in shares for a period of three 
years, after which matching shares are awarded on a 1:1 ratio, plus dividend equivalents. 

LONG TERM INCENTIVE PLAN (LTIP) 

Awards of shares under the LTIP are made to the Executive Directors and senior executives at the discretion of the Remuneration 
Committee. They vest three years after grant and are subject to performance criteria. Dividend equivalents accrue on vested shares. 

SHARESAVE PLAN 

Options are granted to eligible employees who participate in a designated savings scheme for a three year period. Historically they 
were also granted for a five year period. 

DISCRETIONARY SHARE AWARDS PLAN (DSAP) 

Under the DSAP, one-off conditional awards are made to individuals to recognise exceptional contributions within the business. 
Awards, which are not subject to performance conditions and under which vested shares do not attract dividend roll-up, will 
normally vest on the third anniversary of the date of grant subject to the participant’s continued employment. The limit of an award 
under the DSAP is capped at 25 per cent of the participant’s salary at the date of grant. Shares used to settle awards under the DSAP 
will be market purchased. 

Further details of the schemes including additional criteria applying to Directors and some senior executives are set out in the 
Directors’ Remuneration Report. 

WWW.IMPERIALBR ANDSPLC.COM 

W W W . I M P E R I A L B R A N D S P L C . C O M

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NOTES TO THE FINANCIAL STATEMENTS – CONTINUED 

ANALYSIS OF CHARGE TO THE CONSOLIDATED INCOME STATEMENT 

£ million 

Share Matching Scheme 

Long Term Incentive Plan 

Sharesave Plan 

Discretionary Share Awards Plan 

2021 

2020

33    

2200    

11    

11    

2255    

4 

13 

2 

1 

20 

The awards are predominantly equity settled. The balance sheet liability in respect of cash settled schemes at 30 September 2021 
was £1.8 million (2020 £1.2 million). 

RECONCILIATION OF MOVEMENTS IN AWARDS/OPTIONS 

Thousands of shares unless otherwise indicated 

Outstanding at 1 October 2020 

Granted  

Lapsed/cancelled 

Exercised 

Outstanding at 30 September 2021 

Exercisable at 30 September 2021 

Thousands of shares unless otherwise indicated 

Outstanding at 1 October 2019 

Granted  

Lapsed/cancelled 

Exercised 

Outstanding at 30 September 2020 

Exercisable at 30 September 2020 

Share 
matching 
scheme 
awards

446611  

225533  

((2255))

((220077))

448822  

––

LTIP 
awards

66,,559955  

33,,776633  

((22,,000033))

((994433))

77,,441122  

––

Sharesave 

options DSAP awards 

22,,000066  

337711  

((332233))

((11))

22,,005533  

117700  

7700    

1177    

((33))  

((2244))  

6600    

––  

Share matching 
scheme awards

LTIP 
awards

Sharesave 
options

DSAP awards 

2021

Sharesave 
weighted 
average 
exercise price 
£

1155..3311  

1133..0099  

2211..7744  

55..4455  

1133..8899  

2222..2244  

2020

Sharesave 
weighted 
average exercise 
price £

783 

297 

(19)

(600)

461 

–

4,313 

3,187 

(782)

(123)

6,595 

–

1,559 

1,386 

(939)

–

2,006 

147 

94  

2  

(5) 

(21) 

70  

– 

21.21 

12.39 

20.81 

25.01 

15.31 

29.62 

The weighted average Imperial Brands PLC share price at the date of exercise of awards and options was £14.96 (2020: £19.34). 
The weighted average fair value of Sharesave options granted during the year was £2.35 (2020: £2.37). 

221100 
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IMPERIAL BRANDS 

|  ANNUAL REPORT AND ACCOUNTS 2021 

I M P E R I A L   B R A N D S   |   A N N U A L   R E P O R T   A N D   A C C O U N T S   2 0 2 1

 
  
  
  
  
  
  
  
 
 
  
  
  
  
  
  
  
  
  
 
  
  
 
 
  
  
  
  
  
  
  
  
  
 
 
SUMMARY OF AWARDS/OPTIONS OUTSTANDING AT 30 SEPTEMBER 2021 

Thousands of shares unless otherwise indicated 

Share Matching Scheme 

2019 

2020 

2021 

Total awards outstanding 

Long Term Incentive Plan 

2019 

2020 

2021 

Total awards outstanding 

Sharesave Plan 

2018 

2019 

2020 

2021 

Total options outstanding 

Discretionary Share Awards Plan 

2018 

2019 

2020 

2021 

Total options outstanding 

Number of 
awards/ 
options 
outstanding  

Vesting period 
remaining in 
months 

Exercise price 
of options 
outstanding £ 

111144    

115566    

221122    

448822    

11,,551122    

22,,552266    

33,,337744    

77,,441122    

117700    

223311    

11,,227799    

337733    

22,,005533    

––  

4422    

––  

1188    

6600    

55  

1177  

2299  

55  

1188  

3300  

––

1111  

2233  

3355  

––

55  

––

2299  

nn//aa

nn//aa

nn//aa

nn//aa

nn//aa

nn//aa

2222..2244  

1177..4455  

1122..3377  

1133..0099  

nn//aa

nn//aa

nn//aa

nn//aa

The vesting period is the period between the grant of awards or options and the earliest date on which they are exercisable. The 
vesting period remaining and the exercise price of options outstanding are weighted averages. Participants in the Sharesave Plan 
have six months from the maturity date to exercise their option. Participants in the LTIP generally have seven years from the end 
of the vesting period to exercise their option. The exercise price of the options is fixed over the life of each option. 

PRICING 

For the purposes of valuing options to calculate the share-based payment charge, the Black-Scholes option pricing model has been 
used for the Share Matching Scheme, Sharesave Plan, Discretionary Shares Awards Plan and one Long Term Incentive Plan with no 
market conditions. A summary of the assumptions used in the Black-Scholes model for 2021 and 2020 is as follows: 

Risk-free interest rate % 

Volatility (based on 3 or 5 year history) % 

Expected lives of options granted years 

Dividend yield % 

Fair value £ 

Share price used to determine exercise price £ 

Exercise price £ 

Risk-free interest rate % 

Volatility (based on 3 or 5 year history) % 

Expected lives of options granted years 

Dividend yield % 

Fair value £ 

Share price used to determine exercise price £ 

Exercise price £ 

Share 
matching  

Sharesave 

DSAP 

2021

00..77  

3366..00  

33..0000  

88..8855  

1122..3377  

1166..0000  

nn//aa  

00..22--((00..44))

3333..99--3333..99

33..0000

88..8866

22..3311--22..5566

1166

1133..0099

Share 
matching 

0.7 

29.0 

3.00

8.85

14.00 

18.25 

n/a

00..77

2266..33

33..0000

66..77

1122..8866

1155..2277

nn//aa

2020

Sharesave 

0.2-(0.4)

33.8-33.9

3.00

8.84

2.39-2.45

15.20-15.26

12.37 

WWW.IMPERIALBR ANDSPLC.COM 

W W W . I M P E R I A L B R A N D S P L C . C O M

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NOTES TO THE FINANCIAL STATEMENTS – CONTINUED 

Market conditions were incorporated into the Monte Carlo method used in determining the fair value of LTIP awards at grant date. 
Assumptions in 2021 and 2020 are given in the following table: 

% 

Future Imperial Brands share price volatility 

Future Imperial Brands dividend yield 

Share price volatility of the tobacco and alcohol comparator group 

Correlation between Imperial Tobacco and the alcohol and tobacco comparator group 

EMPLOYEE SHARE OWNERSHIP TRUSTS 

2021 

3311..22    

––  

2020

20.0 

–

1177..44--4400..99  

14.7-28.3

2266..77  

22.1 

The Imperial Tobacco Group PLC Employee and Executive Benefit Trust and the Imperial Tobacco Group PLC 2001 Employee Benefit 
Trust (the Trusts) have been established to acquire ordinary shares in the Company to satisfy rights to shares arising on the exercise 
and vesting of options and awards. The purchase of shares by the Trusts has been financed by a gift of £19.2 million and an interest 
free loan of £147.5 million. In addition the Group has gifted treasury shares to the Trusts. None of the Trusts’ shares has been allocated to 
employees or Executive Directors as at 30 September 2021. All finance costs and administration expenses connected with the Trusts 
are charged to the consolidated income statement as they accrue. The Trusts have waived their rights to dividends and the shares 
held by the Trusts are excluded from the calculation of basic earnings per share. 

SHARES HELD BY EMPLOYEE SHARE OWNERSHIP TRUSTS 

Millions of shares  

At 1 October 

Gift of shares from Treasury 

Distribution of shares held by Employee Share Ownership Trusts 

At 30 September 

2021 

2020

22..11    

––  

((11..22))  

00..99    

2.8 

–

(0.7)

2.1 

The shares in the Trusts are accounted for on a first in first out basis and comprise nil shares acquired in the open market  
(2020: nil) and 0.9 million (2020: 2.1 million) treasury shares gifted to the Trusts by the Group. There were nil (2020: nil) shares 
gifted in the financial year 2021. 

28. TREASURY SHARES 

Shares purchased under the Group’s buyback programme represent a deduction from equity shareholders’ funds, and are only 
cancelled if the number of treasury shares approaches 10 percent of issued share capital. During the year the Group purchased nil 
shares at a cost of £nil million (2020: 5,098,508 shares at a cost of £92 million) which were immediately cancelled. Shares held in 
treasury do not qualify for dividends. 

£ million unless otherwise indicated 

At 1 October 

Purchase of shares 

Cancellation of shares 

Gifted to Employee Share Ownership Trusts 

At 30 September 

Percentage of issued share capital 

29. COMMITMENTS 
CAPITAL COMMITMENTS 

£ million 

Contracted but not provided for: 

Property, plant and equipment and software 

30. CONTINGENT LIABILITIES 

Millions of 
shares 
(number)

7744..33  

––

––

––

7744..33  

77..33  

2021

Value

22,,118833  

––

––

––

22,,118833  

nn//aa

Millions of 
shares  
(number) 

74.3  

5.1  

(5.1) 

– 

74.3  

7.3  

2020

Value

2,183 

92 

(92)

–

2,183 

n/a

2021 

2020

8866    

187 

Where contingent liabilities are disclosed and not quantified this is because it is not practicable to do so.  

USA STATE SETTLEMENT AGREEMENTS 

In November 1998, the major US cigarette manufacturers, including Reynolds and Philip Morris, entered into the Master Settlement 
Agreement (MSA) with 52 US states and territories and possessions. These cigarette manufacturers previously settled four other 
cases, brought by Mississippi, Florida, Texas and Minnesota, by separate agreements with each state (collectively with the MSA, 
the State Settlement Agreements). These State Settlement Agreements settled all health care cost recovery actions brought by, or 
on behalf of, the settling jurisdictions against the defendants (the major US cigarette manufacturers); released the defendants from 
various additional present and potential future claims; imposed future payment obligations based on market share in the US; and 
significantly restricted their ability to market and sell cigarettes. 

ITG Brands (ITGB) and its affiliates were not defendants in the litigations that led to the State Settlement Agreements. However, 
the MSA contained a provision allowing manufacturers that were not defendants to become parties. Under that provision ITGB and 
certain affiliates (including its US affiliate Commonwealth Brands, Inc.) became parties to the MSA. They make substantial annual 

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MSA payments based on market share in the US and other factors, and are subject to the MSA’s restrictions on their ability to market 
and sell cigarettes. 

On 12 June 2015, ITGB acquired four cigarette brands (Winston, Salem, Kool and Maverick, referred to as the Acquired Brands) from 
Reynolds and Lorillard Tobacco, in connection with Reynolds’ parent’s acquisition of the stock of Lorillard Tobacco’s parent. Because 
the MSA requires a purchaser of a brand to assume settlement liability, the Asset Purchase Agreement (APA) between Reynolds 
and ITGB required ITGB to assume MSA settlement payments on the Acquired Brands. There is no similar mechanism permitting 
companies that were not defendants to join the settlements with the four states that are not parties to the MSA (Florida, Minnesota, 
Mississippi, and Texas, collectively called the Previously Settled States or PSS). For those settlements, the APA required ITGB to use 
reasonable best efforts, with the assistance and cooperation of Reynolds and Lorillard Tobacco, to reach agreement with the PSS to 
make settlement payments on the Acquired Brands on certain terms and conditions. 

Effective 12 June 2015, the date of closing of the transaction, ITGB became a party to the Mississippi settlement as to the Acquired 
Brands. ITGB had not become a party to the settlements with Florida, Minnesota, or Texas by the date of closing. Two of those states, 
Minnesota, and Texas, have statutes imposing fees on distributors’ sales of products manufactured by companies that are not parties 
to the settlements, and post-closing fees were paid on sales of ITGB and affiliates’ products in those states under those statutes from 
and after 12 June 2015.  

Claims have been made against ITGB in connection with the acquisition of the Acquired Brands: 

FLORIDA 

On 18 January 2017 Florida and Philip Morris filed motions with the Florida court with jurisdiction over the settlement claiming that 
Reynolds and/or ITGB must make payments on the Acquired Brands under the Florida settlement. Florida and Philip Morris alleged 
that ITGB was a “successor” or “assign” to Reynolds’ settlement obligations. On 27 December 2017 the court ruled that Reynolds was 
liable for settlement payments on the Acquired Brands, but ITGB was not because it was not a “successor” or “assign” to Reynolds. On 
29 July 2020 the intermediate Florida appellate court affirmed. Reynolds asked that court for reconsideration and for permission to 
appeal to the Florida Supreme Court. On 18 September 2020, the intermediate appellate court denied that motion. On 18 October 2020, 
Reynolds asked the Florida Supreme Court directly to permit it to appeal. On 18 December 2020, the Florida Supreme Court denied 
Reynolds’ petition for a further appeal. 

Florida sought settlement payments on the Acquired Brands of approximately $127 million plus interest, plus future annual 
payments based on market share of approximately $26 million. The Florida court’s decision that Reynolds, not ITGB, must make 
these settlement payments to Florida is now final and unappealable and Reynolds is making the payments. Reynolds has asked 
the Delaware court to order the Group to indemnify it for those obligations, in the proceeding described below . 

MINNESOTA 

On 23 March 2018 Minnesota filed a complaint and motion and Philip Morris filed a motion with the Minnesota state court with 
jurisdiction over the settlement claiming that Reynolds and/or ITGB must make payments on the Acquired Brands under the 
Minnesota settlement. Minnesota and Philip Morris alleged that ITGB was a “successor” or “assign” to Reynolds’ settlement 
obligations. On 24 September 2019 the court ruled that Reynolds was liable for settlement payments on the Acquired Brands. 
The court held that whether ITGB was a “successor” or “assign” under the Minnesota settlement would be determined by whether 
ITGB had breached its duty under the APA with Reynolds to use reasonable best efforts to reach agreement with Minnesota to 
join that settlement. On 19 February 2020 the Minnesota court denied ITGB’s motion seeking an immediate interlocutory appeal. 
The Minnesota court held a trial on whether ITG used its reasonable best efforts to reach agreement with Minnesota to join the 
settlement on 31 August and 1-2 and 9 September 2020. Post-trial briefing and proposed findings of fact and conclusions of law 
were submitted on 13 November 2020, but the case was resolved before any decision was entered. 

The parties have resolved the litigation in Minnesota, with the Court ordering dismissal of the claims with prejudice on 17 March 2021. 
Minnesota sought settlement payments on the Acquired Brands of approximately $58 million plus interest from 12 June 2015 forward, 
plus future annual payments of approximately $13 million, and Philip Morris sought additional amounts related to a portion of the 
payment calculation affecting Philip Morris. In the settlement, ITG paid $28 million (£22 million) with respect to the claims from 
12 June 2015 forward, and Reynolds paid $52 million. ITG will pay an estimated $13 million on 31 December 2021 and each year thereafter. 

TEXAS 

On 28 January 2019 Texas and Philip Morris filed motions with the Texas court with jurisdiction over the settlement claiming that 
Reynolds and/or ITGB must make payments with respect to the Acquired Brands under the Texas settlement. Texas and Philip 
Morris alleged that ITGB was a “successor” or “assign” to Reynolds’ obligations under the settlement. On 25 February 2020 the court 
determined that Reynolds was liable for settlement payments on the Acquired Brands. The court held that ITGB was as “assign” 
under the settlement but was not directly liable for settlement payments as a successor or assign, and referred further questions 
regarding ITGB’s liability to Reynolds or Texas to the Delaware litigation described below. 

On 5 May 2020, the court entered a judgment. The judgment further held that Reynolds’ settlement payments on the Acquired 
Brands would be reduced by an offset for statutory fees under TEX. HEALTH & SAFETY CODE § 161.601, et seq. paid by or for ITGB. 
The statutory fee had been collected from ITGB’s distributors since June 2015 when ITGB acquired the Brands, with ITGB reimbursing 
distributors for most of the fees paid. Effective 1 April 2019, Texas increased the fee amount from the lower rate paid for brands sold 
by Subsequent Participating Manufacturers to the MSA to the higher rate paid on other brands. Texas further demanded payment 
of the fee at the higher rate for the period between June 2015 and April 2019 plus penalties and interest, in the total amount of 
$173 million.  

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NOTES TO THE FINANCIAL STATEMENTS – CONTINUED 

Both Texas and ITGB asked the court to remove the portion of its judgment reducing Reynolds’ settlement payments by the statutory 
payments. The court denied those motions on 14 August 2020. The court further held that the judgment regarding Reynolds was final 
and appealable, but that the holding regarding ITGB’s liability was not yet final until further actions from the Delaware and/or Texas 
courts. Reynolds appealed the judgment against it. ITGB and Texas both also appealed, noting disagreement with the offset for 
statutory fees. On 5 October 2020, Reynolds moved to dismiss ITGB’s appeal (but not Texas’) on the basis that the judgment is not 
final as to ITGB and does not injure it. ITGB opposed the motion on 15 October 2020. On 22 December 2020, the Court ordered the 
motion “carried with the case” to be decided along with the merits. Initial briefs on the merits were filed on 2 November 2020. 

The Texas case was resolved in May 2021 and the state and Philip Morris’ claims have been dismissed, while a separate claim 
brought by ITGB regarding the equity tax rate is awaiting dismissal. Texas sought settlement payments on the Acquired Brands from 
and after 12 June 2015 of approximately $167 million plus interest, plus future annual payments based on market share of approximately 
$36 million, and alternatively sought approximately $173 million (including penalties and interest) in statutory fees. In the settlement, 
ITG paid $13.5m in settlement payments (net of amounts accrued and statutory fees already paid) for 12 June 2015 and thereafter 
and Reynolds paid $190m, and ITG will pay about $3m in addition to amounts already accrued on 31 December 2021 and each 
year thereafter. 

DELAWARE 

ITGB and Reynolds are also engaged in litigation in the Delaware court with respect to whether ITGB has satisfied its obligations to 
use “reasonable best efforts” to join the settlements with Florida, Minnesota and Texas under the APA through which ITGB purchased 
the Acquired Brands and whether ITGB is required to indemnify Reynolds for amounts other courts may require Reynolds to pay. On 
30 November 2017, on cross-motions by Reynolds and ITGB, the Delaware court held that the “reasonable best efforts” provision did 
not automatically terminate due to the transaction closing, but determined further that the duty of reasonable best efforts was not 
perpetual and that whether ITGB complied with that obligation is a question of fact that the court has not decided. On 23 September 
2019, the Delaware court denied a motion by Reynolds to hold ITGB liable under other indemnity provisions of the APA for Reynolds’ 
liability under the Florida decision irrespective of whether ITGB breached a duty of reasonable best efforts, finding a fact question on 
that argument, and granted Reynolds’ motion that one of the conditions to reaching agreement on joinder related to equity taxes did 
not apply in Florida. On 31 October 2019, the trial court denied ITGB’s motion for immediate appeal, with the Delaware Supreme Court 
denying the same motion on 7 November 2019. At present the parties are engaged in discovery. On 1 October 2021, Reynolds filed a 
motion to set a case schedule. On 15 October 2021, ITGB opposed the motion and proposed an alternative schedule. No schedule has 
yet been entered. 

Reynolds originally sought indemnification for all amounts it might be required to pay in settlement for the Acquired Brands in the 
Florida, Minnesota, and Texas litigations, described above. The portions of the Delaware dispute that related to Minnesota and Texas 
have been settled and dismissed, however, so Reynolds’ claim for indemnification in Delaware is now limited to the amounts it has 
been required to pay under the Florida determination described above, plus interest and attorney’s fees. ITGB denies that indemnity 
is appropriate, and further contends that if Reynolds were to be granted indemnity, any amounts due to it should be substantially 
reduced by the amount by which Reynolds’ settlement payments have been reduced through operation of the “profit adjustment” 
by reason of ITG not becoming a party to the Florida settlement. 

MISSISSIPPI 

Effective 12 June 2015, ITGB joined the Mississippi settlement with respect to the Acquired Brands. On 18 June 2015, the Mississippi 
court administering the settlement approved the joinder. On 2 July 2015, Philip Morris filed a motion to vacate the joinder, but the 
trial court denied that motion on 4 December 2015. Philip Morris appealed, but then dismissed its appeal under a settlement with 
Mississippi on 2 June 2017. On 26 December 2018, Philip Morris filed a new motion in Mississippi, challenging the basis on which 
Reynolds and ITGB had allocated the “base year” profit for the Acquired Brands between them on the basis that it adversely affects 
Philip Morris. The base year affects a calculation for a downward “profit adjustment” to payments under the Mississippi (and other) 
State Settlements. Philip Morris claims that adjustment of the base year should lower its payments under the profit adjustment and 
increase Reynolds’ payments. A trial was set for 3-6 May 2021. ITGB is indemnified by Reynolds for profit adjustment payments 
to the extent that its annual profits do not exceed a specified amount. In June 2021, the parties resolved the Mississippi litigation 
with an agreement to set the base year amount at $860 million (plus inflation), and the Court dismissed Philip Morris’ motion on 
11 June 2021. ITG also received agreed-upon attorney’s fees from Reynolds as part of the settlement. 

MSA PREVIOUSLY SETTLED STATES REDUCTION 

The MSA contains a downward adjustment, called the Previously Settled States Reduction, which reduces aggregate payments 
made by Philip Morris, Reynolds, and ITGB by a specified percentage each year. The State of California, later joined by the remainder of 
the MSA states and by Philip Morris, challenged the application of that Reduction to ITGB for every year from 2016 forward, claiming 
that it cannot apply to ITGB since it is not making settlement payments to Florida, Minnesota, or Texas under their settlements. The 
Independent Auditor to the MSA, which initially addresses disputes related to payments, has rejected that challenge every year. It 
is possible that one of the parties making the challenge may seek to arbitrate the claim under the MSA. The PSS Reduction provides 
annual MSA payment reductions of about $65 million. 

The parties have resolved Philip Morris’ related claim under the MSA, challenging ITG’s right to receive a “Previously Settled States 
Reduction” worth about $65 million a year, as such claim relates to Minnesota and Texas. 

OVERALL SUMMARY OF LIABILITY POSITION ASSOCIATED WITH USA STATE SETTLEMENT AGREEMENTS 

The Group’s legal advice is that it has a strong position on pending claims related to the Acquired Brands and the Group therefore 
considers that no provision is required for these matters. 

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PRODUCT LIABILITY INVESTIGATIONS 

The Group is currently involved in a number of legal cases in which claimants are seeking damages for alleged smoking and health 
related effects. In the opinion of the Group’s lawyers, the Group has meritorious defences to these actions, all of which are being 
vigorously contested. Although it is not possible to predict the outcome of the pending litigation, the Directors believe that the 
pending actions will not have a material adverse effect upon the results of the operations, cash flow or financial condition of 
the Group. This assessment of the probability of economic outflows at the year-end is a judgement which has been taken by 
management. Consequently, the Group has not provided for any amounts in respect of these cases in the financial statements. 
Details of these cases are given below. 

ARGENTINA 

Our subsidiary, Société Nationale d’Exploitation Industrielle des Tabacs et Allumettes SAS (SEITA), has been notified of a claim filed 
in the Court of Buenos Aires against Nobleza Piccardo, a subsidiary of British American Tobacco (BAT) by an individual smoker. SEITA 
is not a party to the court claim. BAT has denied liability. Historically, BAT manufactured and distributed two brands of cigarettes owned 
by SEITA in Argentina under the terms of a Licence Agreement. BAT has sought to invoke an indemnity contained in the Licence 
Agreement, pursuant to which SEITA is responsible for any product liability to third parties. The amount claimed is AR$8,980,200. 

An adverse first instance judgment was received in December 2020. Both parties appealed the first instance judgment and the Court 
of Appeal decision is currently pending.  

FRANCE 

On 16 January 2018, the French National Committee against Tobacco (the CNCT) filed a criminal complaint against the four main 
tobacco manufacturers, including a French subsidiary of the Company named Imperial Brand Finance France (the Subsidiary), on 
grounds of ‘reckless life endangerment’. Neither the Subsidiary nor any of its employees or managers have been charged or placed 
under formal investigation in any ongoing proceedings, as a result of such a complaint. The Group strongly denies the allegations 
made by the CNCT and is monitoring developments. 

UNITED STATES 

ITG Brands 
A number of smoking and health-related claims have been brought against ITGB in the state courts of Massachusetts. ITGB has the 
benefit of an indemnity from another manufacturer in respect of each of these claims. As a result, ITGB either has been dismissed, 
or is expected to be dismissed, without prejudice from each of the claims. To date, no action has been successful or settled in favour 
of any individual claimant in any tobacco-related litigation against the Company or any of its subsidiaries. 

Fontem US 
Fontem US is named as a defendant in a case filed in the Superior Court of the State of California for the County of Los Angeles, 
Central District. The original and amended complaints in this case name 17 defendants, in addition to Fontem US. The claimants 
seek recovery of money damages, including punitive damages, against all defendants based on the claim that the principal claimant 
developed a lung condition as a result of her use of e-cigarette and other vaping devices, including those manufactured by Fontem 
US. The original complaint asserted claims against all defendants styled as eight causes of action as follows: (1) negligence; (2) strict 
liability—failure to warn; (3) strict liability—design defect; (4) fraudulent concealment; (5) intentional misrepresentation; (6) negligent 
misrepresentation; (7) breach of implied warranties; and (8) loss of consortium (asserted on behalf of the claimants spouse). 

Fontem US has agreed to provide representation and indemnity to defendant Costco Wholesale Corporation (“Costco”), the retailer 
from which the claimant allegedly purchased blu products. Costco has also filed an answer to the second amended complaint. The 
Court set a trial date of 1 November 2021.  

A mediation took place on 7 December, 2020 but did not resolve the matter. Since the mediation, Fontem US and other defendants 
continued to conduct fact discovery in anticipation of trial, while also continuing to negotiate with the claimants to resolve the 
matter prior to trial. In August, these continued negotiations resulted in an agreement by Fontem US and the claimants to settle 
this matter (which will include dismissal of the claims against Costco). The terms of the settlement agreement will be confidential. 
At a status conference before the Court on 15 October 2021 the claimants informed the Court that all remaining defendants have 
settled and later that day filed a conditional Notice of Settlement of Entire Case contingent upon the final execution of the pending 
settlement documents. 

COMPETITION AUTHORITY INVESTIGATIONS 
BELGIUM 

On 29 May 2017, the National Competition Authority in Belgium (the BCA) conducted raids at the premises of several manufacturers 
and wholesalers of tobacco products. On 1 October 2021 the BCA announced that it had issued a Proposal for Decision which alleges 
the existence of anticompetitive practices in the tobacco industry that lasted for several years and consisted in repeated indirect 
exchanges of information on manufacturers’ prices through wholesalers. The BCA states that such conduct may be contrary to 
Article IV.1 CEL and Article 101 TFEU. This case will now be examined by the Competition College, before which the parties will 
have the opportunity to defend themselves against these allegations. The parties will be able to submit written comments to the 
Competition College and will be heard at a hearing. The Competition College will either state that there exists an infringement of 
competition or make a finding of no infringement.  

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NOTES TO THE FINANCIAL STATEMENTS – CONTINUED 

SPAIN 

On 12 April 2019 the Spanish National Commission on Markets and Competition (CNMC) announced penalties against Philip Morris 
Spain, Altadis, JT International Iberia and Logista. Altadis and Logista received fines of €11.4 million and €20.9 million, respectively, 
from the CNMC. According to the decision, Altadis and Logista are alleged to have infringed competition law by participating in 
an exchange of sales volume data between 2008 and February 2017. CNMC considers that this conduct had the effect of restricting 
competition in the Spanish tobacco market. Both companies believe that the arguments made by CNMC that define this conduct 
as anti-competitive are flawed. In June 2019, both Altadis and Logista commenced appeals to the CNMC’s Decision and the fines 
imposed in the Spanish High Court where they believe they will be successful, a decision supported by external legal counsel. 
In September 2019 Altadis and, separately, Logista arranged bank guarantees for the full amount of the fines with the result that 
payment of the fines had been suspended pending the outcome of the appeals. Therefore, provision for these amounts is not 
considered appropriate. In the Altadis appeal, both parties have concluded their submissions to the Court and a judgment is 
awaited. A judgment is unlikely to be received before the end of 2021.  

In the Logista appeal, Logista submitted their pleadings before the High Spanish Court in February 2021. A judgment is also unlikely 
to be received before the end of 2021.  

OTHER LITIGATION 
US HELMS-BURTON LITIGATION 

Imperial has been named as a defendant in a civil action in federal court in Miami, Florida under Title III of the Cuban Liberty and 
Democratic Solidarity Act of 1996 (“Helms-Burton”) filed on 6 August 2020. Title III provides US nationals with a cause of action and 
a claim for treble damages against persons who have “trafficked” in property expropriated by the Cuban government. Title III is 
largely untested because it did not come into effect until May 2019. Treble damages are automatically available under Helms Burton. 
Although the filed claim is for unquantified damages, we understand the claim could potentially reach approximately $365 million, 
based on the claimants’ claim to own 90% of the property, which they value at $135 million (and then treble). The claim is based on 
allegations that Imperial, through Corporación Habanos S.A. (a joint venture between one of Imperial’s now former subsidiaries and 
the Cuban government), has “trafficked” in a factory in Havana, Cuba that the Cuban government confiscated from the claimants’ 
ancestor in the early 1960s, by using the factory to manufacture, market, sell, and distribute Habanos cigars.  

At the time the claim was filed against Imperial and up until the conclusion of the Brexit “transition period” on 31 December 2020, 
Imperial was subject to an EU law known as the EU Blocking Statute (Regulation (EC) No. 2271/96), which conflicts with Helms-
Burton, protected Imperial against the impact of Title III, and impacted how Imperial might respond to the threatened litigation. 
On 23 September 2020 the US court granted Imperial’s motion for a stay of the action until 9 February 2021 or until further order of 
the court, while Imperial awaited the European Commission’s response to its request for authorisation to defend the action or, at a 
minimum, to file and litigate a motion to dismiss the action. 

On 31 December 2020, the Brexit “transition period” concluded without action from the European Commission on Imperial’s request 
for authorization. As of 1 January 2021, the EU Blocking Statute has been transposed into domestic law with only minimal changes. 
Accordingly, on 10 January 2021, Imperial submitted an application to the UK Department for International Trade for authorisation 
from the Secretary of State for International Trade to defend the action or, at a minimum, to file and litigate a motion to dismiss 
the action. On 8 February 2021, the UK Secretary of State for International Trade authorized Imperial to file and litigate a motion to 
dismiss the action. 

On 26 February 2021, Imperial filed a motion to dismiss the action. In response, on 22 March 2021, the claimants amended their 
claim. On 28 April 2021, Imperial filed a motion to dismiss the amended action. Briefing on the motion to dismiss was completed on 
20 July 2021. In August 2021, the parties filed supplemental briefs addressing the impact of a decision in another Helms-Burton case. 
A hearing on the motion to dismiss is scheduled for 15 December 2021. 

Separately, two other groups of prospective claimants have indicated that they intend to file a lawsuit against Imperial in federal 
court in Miami, Florida. Neither claim has been filed. The threatened claims relate to other properties in Cuba, which the prospective 
claimants claim were confiscated from their ancestors by the Cuban government in the 1960s and which they claim are now 
used by Corporación Habanos S.A for commercial activities. The prospective claimants claim to be entitled to treble damages 
from Imperial. 

No provision has been made for potential liabilities related to Helms-Burton claims. 

UK 

In June 2020, the Group responded to a claimant law firm’s allegations of human rights issues in the Malawian tobacco supply 
chain, which included allegations relating to child and forced labour. In December 2020, a claim was filed in the UK High Court 
against Imperial Brands plc, Imperial Tobacco Limited and four of its subsidiaries (the Imperial Defendants) and two entities in the 
BAT group by a group of tobacco farm workers. The Imperial Defendants have acknowledged service and confirmed to the claimants 
that they intend to defend the claim in full. The Imperial Defendants have not yet been required to file their Defence. A procedural 
hearing has been scheduled for November/December 2021. The claim is unquantified, and given the early stage of the litigation a 
provision would not be appropriate. 

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MOROCCO 

A number of cases have been raised against Société Marocaine des Tabacs SA (SMT) disputing a reduction to retirees’ pensions. 
These cases have been in the courts for several years and SMT has successfully defended many of them in the lower courts. During 
the year 36 cases have been reviewed by the Cour de Cassation (Supreme Court) in Morocco, and it is understood that they have 
been decided against SMT and in favour of retirees.  

The written reasoned judgment of the Cour de Cassation has not been received by SMT at the time of signing these accounts. 
Furthermore, the judgments in favour of the retirees reportedly relate to unquantified claims. Because of this, it is not possible to 
assess the impact of the decided cases on the remaining cases within the Moroccan courts. SMT continues to rigorously defend 
its position.  

The Company has reassessed its previously disclosed estimate of exposure to the potential liability following improved clarity of the 
legal position. Considering the number of cases currently filed by retirees, and allowing for the uncertainty in the calculation of the 
amount of any future payment, it now considers any outflow, if required, to be significantly lower than that previously disclosed. 

31. NET DEBT 

The movements in cash and cash equivalents, borrowings, and derivative financial instruments in the year were as follows: 

£ million 

At 1 October 2020 

Reallocation of current borrowings from  
non-current borrowings 

Cash flow 

Accretion of interest  

Change in fair values 

New leases, terminations & modifications 

Exchange movements 

At 30 September 2021 

£ million 

At 1 October 2019 

Reallocation of current borrowings from  
non-current borrowings 

Cash flow 

Accretion of interest  

Change in fair values  

New leases, terminations & modifications 

Exchange movements 

Transferred to held for disposal (note 11) 

Current 
borrowings 

Lease 
liabilities

Non-current 
borrowings 

Derivative 
financial 
instruments 

Liabilities from 
financing 
activities 

Cash and cash 
equivalents 

Total 

((11,,444422))

((229999))

((1100,,221100))

((881166))

((1122,,776677))  

11,,662266  

((1111,,114411))

((11,,005555))

11,,229944  

1133  

––

––

8833  

((11,,110077))

––

6699  

((77))

––

((2266))

1122  

((225511))

11,,005555  

7722  

11  

––

––

336677  

((88,,771155))

––

((4411))

11  

5511  

––

221188  

((558877))

––  

11,,339944    

88    

5511    

((2266))  

668800    

––

((333300))

––

––

––

((99))

––

11,,006644  

88  

5511  

((2266))

667711  

((1100,,666600))  

11,,228877  

((99,,337733))

Current 
borrowings 

Lease 
liabilities

Non-current 
borrowings 

Derivative 
financial 
instruments 

Liabilities  
from  
financing 
activities 

Cash and 
cash equivalents 

(1,937)

(326)

(11,697)

(622)

(14,582) 

2,286 

(1,340)

1,857 

32 

–

–

(54)

–

–

72 

(7)

–

(32)

(6)

–

1,340 

(1)

–

–

–

148 

–

At 30 September 2020 

(1,442)

(299)

(10,210)

ANALYSIS BY DENOMINATION CURRENCY 

£ million 

Cash and cash equivalents 

Total borrowings 

Effect of cross currency swaps 

Lease liabilities 

Derivative financial instruments 

Net debt 

GBP

119900  

((22,,669966))

((22,,550066))

22,,558800  

7744  

((3377))

–

23 

(28)

80 

–

(269)

–

(816)

EUR

118888  

((33,,117799))

((22,,999911))

((44,,114477))

((77,,113388))

((115533))

– 

1,951  

(3) 

80  

(32) 

(181) 

– 

(12,767) 

USD 

550055    

((33,,991177))  

((33,,441122))  

11,,330055    

((22,,110077))  

((2233))  

–

(611)

–

–

–

13 

(62)

1,626 

Other

440044  

((3300))

337744  

––

337744  

((3388))

Total 

(12,296)

–

1,340 

(3)

80 

(32)

(168)

(62)

(11,141)

2021

Total 

11,,228877  

((99,,882222))

((88,,553355))

((226622))

((88,,779977))

((225511))

((332255))

((99,,337733))

WWW.IMPERIALBR ANDSPLC.COM 

W W W . I M P E R I A L B R A N D S P L C . C O M

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NOTES TO THE FINANCIAL STATEMENTS – CONTINUED 

Average reported net debt during the year was £11,148 million (2020: £13,564 million). 

£ million 

Cash and cash equivalents 

Total borrowings 

Effect of cross currency swaps 

Lease liabilities 

Derivative financial instruments 

Net debt 

ADJUSTED NET DEBT 

GBP

412 

(2,694)

(2,282)

2,666 

384 

(39)

EUR

556 

(3,852)

(3,296)

(4,515)

(7,811)

(190)

USD

407 

(5,083)

(4,676)

1,368 

(3,308)

(27)

Other 

251  

(23) 

228  

– 

228  

(43) 

2020

Total 

1,626 

(11,652)

(10,026)

(481)

(10,507)

(299)

(335)

(11,141)

Management monitors the Group’s borrowing levels using adjusted net debt which excludes interest accruals, the fair value of 
derivative financial instruments providing commercial cash flow hedges and lease liabilities. 

£ million 

Reported net debt 

Accrued interest 

Lease liabilities 

Fair value of interest rate derivatives 

Adjusted net debt 

Average adjusted net debt during the year was £10,361 million (2020: £12,765 million). 

32. RECONCILIATION OF CASH FLOW TO MOVEMENT IN NET DEBT 

£ million 

Decrease in cash and cash equivalents 

Cash flows relating to derivative financial instruments 

Repayment of lease liabilities 

Increase in borrowings 

Repayment of borrowings 

Change in net debt resulting from cash flows 

Other non-cash movements including revaluation of derivative financial instruments 

Transferred to held for disposal (note 11) 

Lease liabilities 

Exchange movements 

Movement in net debt during the year 

Opening net debt 

Closing net debt 

2021 

((99,,337733))  

114400    

225511    

336677    

2020

(11,141)

156 

299 

387 

((88,,661155))  

(10,299)

2021 

((333300))  

((4411))  

6699    

((885588))  

22,,222244    

11,,006644  

5599    

––  

((2266))  

667711    

11,,776688    

((1111,,114411))  

((99,,337733))  

2020

(611)

23 

72 

(1,240)

3,096 

1,340 

77 

(62)

(358)

(168)

829 

(11,970)

(11,141)

The increase in borrowings and repayment of borrowings reflect the cash flow movements relating to borrowings outstanding at the 
start and at the end of each financial year; cash flows relating to short term borrowings drawn down and repaid within the year are 
not included in this analysis. 

33. NON-CONTROLLING INTERESTS 
MATERIAL NON-CONTROLLING INTERESTS 

Detailed below is the summarised financial information of Logista, being a subsidiary where the non-controlling interest of 
49.99 per cent is considered material to the Group. 

SUMMARISED BALANCE SHEET 

at 30 September 

Euro million 

Current assets 

Current liabilities 

CCuurrrreenntt  nneett  aasssseettss  

Non-current assets 

Non-current liabilities 

NNoonn--ccuurrrreenntt  nneett  aasssseettss  

NNeett  aasssseettss  

2021 

55,,995588  

((66,,668877))  

((772299))  

11,,663300  

((337766))  

11,,225544  

552255  

2020

6,106 

(6,909)

(803)

1,740 

(421)

1,319 

516 

221188 
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IMPERIAL BRANDS 

|  ANNUAL REPORT AND ACCOUNTS 2021 

I M P E R I A L   B R A N D S   |   A N N U A L   R E P O R T   A N D   A C C O U N T S   2 0 2 1

  
  
 
  
 
  
  
  
  
  
  
  
  
  
  
 
 
 
  
  
  
 
 
 
  
 
  
  
  
  
 
 
 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
 
 
SUMMARISED STATEMENT OF COMPREHENSIVE INCOME 

for the year ended 30 September 

Euro million 

RReevveennuuee  

 Profit for the year 

 Other comprehensive income 

TToottaall  ccoommpprreehheennssiivvee  iinnccoommee  

SUMMARISED CASH FLOW STATEMENT 

for the year ended 30 September 

Euro million 

Cash flows from operating activities 

Cash flows from investing activities 

Cash flows from financing activities 

NNeett  iinnccrreeaassee  iinn  ccaasshh  aanndd  ccaasshh  eeqquuiivvaalleennttss  

34. POST BALANCE SHEET EVENTS 
SALE OF THE PREMIUM CIGAR DIVISION  

2021

1100,,881177

117744

––

117744

2021

((330022))

550055

((119944))

99

2020

10,559 

157 

1 

158 

2020

830 

(640)

(188)

2 

On 26 October 2021 deferred consideration of €88 million was received in relation to the sale of the Premium Cigar Division. 

35. RELATED UNDERTAKINGS 

In accordance with Section 409 of the Companies Act 2006 a full list of subsidiaries, partnerships, associates, and joint ventures, 
the principal activity, the full registered address and the effective percentage of equity owned by the Imperial Brands PLC, as at 
30 September 2021, are provided in the entity financial statements of Imperial Brands PLC. There are no material related parties 
other than Group companies. 

WWW.IMPERIALBR ANDSPLC.COM 

W W W . I M P E R I A L B R A N D S P L C . C O M

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IMPERIAL BRANDS PLC BALANCE SHEET 
at 30 September 

£ million 

FFiixxeedd  aasssseettss  

Investments  

CCuurrrreenntt  AAsssseettss  

Debtors 

CCrreeddiittoorrss::  aammoouunnttss  ffaalllliinngg  dduuee  wwiitthhiinn  oonnee  yyeeaarr  

NNeett  ccuurrrreenntt  aasssseettss  

NNeett  aasssseettss  

CCaappiittaall  aanndd  rreesseerrvveess  

Called up share capital 

Capital redemption reserve 

Share premium account 

Profit and loss account – brought forward 

Profit and loss account – profit for the year 

Profit and loss account – other movements for year 

TToottaall  sshhaarreehhoollddeerrss’’  ffuunnddss  

Notes 

2021 

2020

iii 

iv 

v 

vi 

77,,996688    

7,968 

33,,005566    

4,364 

((3377))  

33,,001199    

1100,,998877    

110033    

44    

55,,883333    

66,,334488    

44    

((11,,330055))  

1100,,998877    

(44)

4,320 

12,288 

103 

4 

5,833 

8,158 

35 

(1,845)

12,288 

As permitted by section 408(3) of the Companies Act 2006, the profit and loss account of the Company is not presented. 

The financial statements on pages 220 to 234 were approved by the Board of Directors on 15 November 2021 and signed on its 
behalf by: 

THÉRÈSE ESPERDY 
CHAIRMAN 

LUKAS PARAVICINI 
DIRECTOR 

IMPERIAL BRANDS PLC STATEMENT OF CHANGES IN EQUITY 
for the year ended 30 September 2021 

Share 
premium and 
capital 
redemption

Share capital

Retained 
Earnings 

Total Equity

110033  

55,,883377  

66,,334488    

1122,,228888  

––

––

––

––

110033

103 

–

–

–

–

––

––

––

––

  55,,883377  

44    

44    

––  

44  

44  

––

((11,,330055))  

55,,004477    

((11,,330055))

1100,,998877  

5,837 

8,158  

14,098 

–

–

–

–

35  

35  

(92) 

(1,753) 

6,348  

35 

35 

(92)

(1,753)

12,288 

103

5,837 

£ million 

AAtt  11  OOccttoobbeerr  22002200  

 Profit for the year 

TToottaall  ccoommpprreehheennssiivvee  iinnccoommee  

TTrraannssaaccttiioonnss  wwiitthh  oowwnneerrss  

Repurchase of shares 

Dividends paid 

AAtt  3300  SSeepptteemmbbeerr  22002211  

AAtt  11  OOccttoobbeerr  22001199  

 Profit for the year 

TToottaall  ccoommpprreehheennssiivvee  iinnccoommee  

TTrraannssaaccttiioonnss  wwiitthh  oowwnneerrss  

Repurchase of shares 

Dividends paid 

AAtt  3300  SSeepptteemmbbeerr  22002200  

Total distributable reserves were £5,033 million (2020 £6,339 million). 

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IMPERIAL BRANDS 

|  ANNUAL REPORT AND ACCOUNTS 2021 

I M P E R I A L   B R A N D S   |   A N N U A L   R E P O R T   A N D   A C C O U N T S   2 0 2 1

 
  
 
    
 
  
  
  
 
    
 
  
 
    
 
  
  
  
 
    
 
  
 
  
 
    
  
 
    
 
  
 
    
 
  
  
 
  
 
 
 
 
  
 
 
 
 
 
 
 
  
  
  
  
  
    
  
  
  
  
  
  
 
 
  
 
  
  
  
 
 
  
 
  
  
  
NOTES TO THE FINANCIAL STATEMENTS OF IMPERIAL BRANDS PLC 

I. ACCOUNTING POLICIES 
BASIS OF PREPARATION AND STATEMENT OF COMPLIANCE WITH FRS 101 

The estimates and assumptions that have a significant risk of causing a material adjustment to the carrying amounts of assets and 
liabilities are discussed in note 2 of the Group financial statements for the year ended 30 September 2021. 

Imperial Brands PLC (the Company) is the ultimate parent company within the Imperial Brands group (the Group). The Company is 
a public company limited by shares, incorporated in the England and Wales and its principal activity continued to be that of holding 
investments. The Company’s registered number is 3236483 and its registered address is 121 Winterstoke Road, Bristol, BS3 2LL. 
The Company does not have any employees. The Directors of the Group manage the Group’s risks at a Group level, rather than 
at an individual entity level. These risks are detailed in note 2 of the Group’s Annual Report (see pages 174-175). 

These financial statements were prepared in accordance with the Companies Act 2006 as applicable to Financial Reporting 
Standard 101 Reduced Disclosure Framework (FRS 101), and applicable accounting standards. 

The financial statements have been prepared on the historical cost basis, and as a going concern. Historical cost is generally based 
on the fair value of the consideration given in exchange for the assets. 

As permitted by section 408(3) of the Companies Act 2006, no separate profit and loss account has been presented for the Company. 

As permitted by FRS 101, the Company has taken advantage of the disclosure exemptions available in the preparation of the 
financial statements, as detailed below: 

paragraph 79(a)(iv) of IAS 1 ; 

Paragraph 38 of IAS 1 ‘Presentation of financial statements’ – comparative information requirements in respect of: 
(i)
The following paragraphs of IAS 1 ‘Presentation of financial statements’: 
(i)
(ii)

10(d) statement of cash flows; 
10(f) – a statement of financial position as at the beginning of the preceding period when an entity applied an accounting 
policy retrospectively or makes a retrospective restatement of items in its financial statements, or when it reclassifies items 
in its financial statements; 

(iii) 16 – statement of compliance with all IFRS; 
(iv) 38A – requirement for minimum of two primary statements, including cash flow statements; 
(v) 38B-D – additional comparative information; 
(vi) 40A-D – requirements for a third statement of financial position; 
(vii) 111 – cash flow information; and 
(viii) 134-136 – capital management disclosures; 
IAS 7 ‘Statement of cash flows’; 
Paragraph 30 and 31 of IAS 8 ‘Accounting Policies, changes in accounting estimates and errors’ – requirement for the disclosure of 
information when an entity has not applied a new IFRS that has been issued but is not yet effective; 
Paragraph 17 of IAS 24 ‘Related party disclosures’ – key management compensation; 
The requirements in IAS 24 ‘Related party disclosures’ to disclose related party transactions entered into between two or more 
members of a group; 
The requirements of paragraphs 45(b) and 46 to 52 of IFRS 2 Share-based Payments; 
IFRS 7 ‘Financial Instruments: Disclosures’; and 
Paragraphs 91 to 99 of IFRS 13 ‘Fair value measurement’ – disclosure of valuation techniques and inputs used for fair value 
measurement of assets and liabilities. 

The principal accounting policies, which have been applied consistently are set out below. The Directors do not consider there 
to be any critical accounting estimates or judgements in respect of the Company, see note 2 Critical Accounting Estimates and 
Judgements of the consolidated financial statements for further detail. 

INVESTMENTS 

Investments held as fixed assets comprise the Company’s investment in subsidiaries and are shown at historic purchase cost 
less any provision for impairment. An annual review of Investments is performed for indicators of impairment. If indicators of 
impairment are identified investments are tested for impairment to ensure that the carrying value of the investment is supported 
by their recoverable amount. 

DIVIDENDS 

Final dividends are recognised as a liability in the period in which the dividends are approved by shareholders, whereas interim 
dividends are recognised in the period in which the dividends are paid. Dividends receivable are recognised as an asset when they 
are approved. 

WWW.IMPERIALBR ANDSPLC.COM 

W W W . I M P E R I A L B R A N D S P L C . C O M

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NOTES TO THE FINANCIAL STATEMENTS OF IMPERIAL BRANDS PLC – CONTINUED 

FINANCIAL INSTRUMENTS 

Receivables held under a hold to collect business model are stated at amortised cost. 

The calculation of impairment provisions is subject to an expected credit loss model, involving a prediction of future credit losses 
based on past loss patterns. The revised approach involves the recognition of provisions relating to potential future impairments, in 
addition to impairments that have already occurred. The expected credit loss approach involves modelling of historic loss rates, and 
consideration of the level of future credit risk. Expected loss rates are then applied to the gross receivables balance to calculate the 
impairment provision. 

Cash and cash equivalents include cash in hand and deposits held on call, together with other short-term highly liquid investments. 

TREASURY SHARES 

When the Company purchases its own equity share capital (treasury shares), the consideration paid, including any directly attributable 
incremental costs (net of income taxes), is deducted from equity until the shares are reissued or disposed of. When such shares 
are subsequently sold or reissued, any consideration received, net of any directly attributable incremental transaction costs and 
the related income tax effects, increases shareholders’ funds. When such shares are cancelled they are transferred to the capital 
redemption reserve. 

INCOME TAXES 

Judgement is involved in determining whether the Company is subject to a tax liability or not in line with tax law. Where liabilities 
exist, estimation is often required to determine the potential future tax payments. The Company recognises provisions for tax based 
on estimates of the taxes that are likely to become due. Where the final tax outcome is different from the amounts that were initially 
recorded, such differences will impact the current income tax and deferred tax provisions in the period in which such determination 
is made.  

II. DIVIDENDS 
DISTRIBUTIONS TO ORDINARY EQUITY HOLDERS 

£ million 

2021

2020 

2019

Paid interim of 42.12 pence per share (2020: 41.70 pence, 2019: 62.56 pence) 

 – Paid June 2019 

 – Paid September 2019 

 – Paid December 2019 

 – Paid June 2020 

 – Paid September 2020 

 – Paid December 2020 

 – Paid June 2021 

 – Paid September 2021 

Interim dividend paid 

Proposed interim of 48.48 pence per share (2020: 48.00 pence, 2019: 72.00 pence) 

 – To be paid December 2021 

Interim dividend proposed 

Proposed final of 48.48 pence per share (2020: 48.01 pence, 2019: 72.01 pence) 

 – Paid March 2020 

 – Paid March 2021 

 – To be paid March 2022 

Final dividend 

Total ordinary share dividends of 139.08 pence per share (2020: 137.71 pence, 2019: 206.57 pence) 

––

––

––

––

––

––

119999  

119999  

339988  

445588  

445588  

––

––

445588  

445588  

11,,331144  

– 

– 

– 

197  

197  

453  

– 

– 

847  

– 

– 

– 

454  

– 

454  

1,301  

298 

298 

679 

–

–

–

–

–

1,275 

–

–

680 

–

–

680 

1,955 

The third interim dividend for the year ended 30 September 2021 of 48.48 pence per share amounts to a proposed dividend of 
£458 million, which will be paid in December 2021. 

The proposed final dividend for the year ended 30 September 2021 of 48.48 pence per share amounts to a proposed dividend 
payment of £458 million in March 2022 based on the number of shares ranking for dividend at 30 September 2021, and is subject to 
shareholder approval. If approved, the total dividend paid in respect of 2021 will be £1,314 million (2020: £1,301 million). The dividend 
paid during 2021 is £1,305 million (2020: £1,753 million). 

222222 
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IMPERIAL BRANDS 

|  ANNUAL REPORT AND ACCOUNTS 2021 

I M P E R I A L   B R A N D S   |   A N N U A L   R E P O R T   A N D   A C C O U N T S   2 0 2 1

 
  
 
 
 
  
  
  
  
 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
  
  
  
  
  
  
  
  
  
  
  
 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
 
III. INVESTMENTS 
COST OF SHARES IN IMPERIAL TOBACCO HOLDINGS (2007) LIMITED 

£ million 

At 1 October  

At 30 September 

The Directors confirm that the carrying value of the investments is supported by their underlying net assets. 

A list of the subsidiaries of the Company is shown on pages 225-234. 

IV. DEBTORS 

£ million 

Amounts owed from Group undertakings 

2021

77,,996688  

77,,996688  

2020

7,968 

7,968 

2021

33,,005566  

2020

4,364 

Amounts owed from Group undertakings are unsecured, interest bearing, have no fixed date for repayment and are repayable 
on demand. 

V. CREDITORS: AMOUNTS FALLING DUE WITHIN ONE YEAR 

£ million 

Amounts owed by Group undertakings 

Cash at bank and in hand 

Other creditors 

2021

2020

3355  

22  

––

3377  

35 

2 

7 

44 

Amounts owed by Group undertakings are unsecured, interest bearing, have no fixed date for repayment and are repayable 
on demand. 

VI. CALLED UP SHARE CAPITAL 

£ million 

Authorised, issued and fully paid 

1,020,697,238 ordinary shares of 10p each (2020: 1,020,697,238) 

2021

2020

110033  

103 

During the year nil shares (2020: 5,098,508 shares) were repurchased and immediately cancelled, increasing the Capital 
Redemption reserve. 

On 6 March 2014, 31,942,881 shares held in Treasury were cancelled creating the Capital Redemption reserve, and between 
September 2017 and December 2017, 4,973,916 shares were cancelled increasing this reserve. 

VII. RESERVES 

As permitted by section 408(3) of the Companies Act 2006, the profit and loss account of the Company is not presented. The 
profit attributable to shareholders, dealt with in the financial statements of the Company, is £4 million (2020: £35 million). 

TREASURY SHARES 

Shares purchased under the Group’s buyback programme represent a deduction from equity shareholders’ funds, and are only 
cancelled if the number of treasury shares approaches 10 percent of issued share capital. During the year the Group purchased nil 
shares at a cost of £nil million (2020: 5,098,508 shares at a cost of £92 million) which were immediately cancelled. Shares held in 
treasury do not qualify for dividends. 

£ million unless otherwise indicated 

At 1 October 

Purchase of shares 

Cancellation of shares 

Gifted to Employee Share Ownership Trusts 

At 30 September 

Percentage of issued share capital 

Millions of 
shares 
(number)

7744..33  

––

––

––

7744..33  

77..33  

2021 

Value 

22,,118833    

––  

––  

––  

22,,118833    

nn//aa  

Millions of 
shares 
(number)

74.3 

5.1 

(5.1)

–

74.3 

7.3 

2020

Value

2,183 

92 

(92)

–

2,183 

n/a

WWW.IMPERIALBR ANDSPLC.COM 

W W W . I M P E R I A L B R A N D S P L C . C O M

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NOTES TO THE FINANCIAL STATEMENTS OF IMPERIAL BRANDS PLC – CONTINUED 

VIII. GUARANTEES 

The Company provides guarantees to the following subsidiaries under section 479A of the Companies Act 2006, whereby the 
subsidiaries, incorporated in the UK and Ireland, are exempt from the requirements of the Act relating to the audit of individual 
accounts for the financial year ending 30 September 2021: 

Imperial Tobacco Holdings (2007) Limited 
Sinclair Collis Limited 
Imperial Tobacco Ventures Limited 
Rizla UK Limited 
Imperial Tobacco Overseas (Polska) Limited 
La Flor de Copan UK Limited 
Tabacalera de Garcia UK Limited 
Imperial Brands Ventures Limited 
Nerudia Consulting Limited 
Nerudia Compliance Limited 

The Company has guaranteed various committed and uncommitted borrowings facilities and liabilities of certain UK and overseas 
undertakings, including Dutch and Irish subsidiaries. As at 30 September 2021, the amount guaranteed is £14,708 million (2020: 
£18,620 million). 

The guarantees include the Dutch subsidiaries, all of which are included in the consolidated financial statements as at 30 September 2021 
and which, in accordance with Book 2, Article 403 of The Netherlands Civil Code, do not file separate financial statements with the 
Chamber of Commerce. Under the same article, the Company has issued declarations to assume any and all liabilities for any and 
all debts of the Dutch subsidiaries. 

Many of the committed revolving credit facilities remain undrawn as at 30 September 2021 but the maximum potential exposure 
under each facility has been included due to the ongoing commitment, only drawn utilised balances have been included for facilities 
that are uncommitted in nature. 

The guarantees also cover the Irish subsidiaries, all of which are included in the consolidated financial statements as at 30 September 2021. 
The Irish companies, namely John Player & Sons Limited, have therefore availed themselves of the exemption provided by section 17 of 
the Irish Companies (Amendment) Act 1986 in respect of documents required to be attached to the annual returns for such companies.  

The Company has also provided a parent guarantee to the Imperial Tobacco Pension Trustees Ltd, the main UK pension scheme. 

The Directors have assessed the fair value of the above guarantees and do not consider them to be material. They have therefore not 
been recognised on the balance sheet. 

IX. RELATED PARTY DISCLOSURES 

Details of Directors’ emoluments and interests are provided within the Directors’ Remuneration Report. The Directors Remuneration Report,  
on pages 129-139 includes details on salary, benefits, pension and share plans. These disclosures form part of the financial statements.  

222244 
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|  ANNUAL REPORT AND ACCOUNTS 2021 

I M P E R I A L   B R A N D S   |   A N N U A L   R E P O R T   A N D   A C C O U N T S   2 0 2 1

 
RELATED UNDERTAKINGS 

In accordance with Section 409 of the Companies Act 2006 a full list of subsidiaries, partnerships, associates, and joint ventures, the 
principal activity, the country of incorporation and the effective percentage of equity owned, as at 30 September 2021 are disclosed 
below. With the exception of Imperial Tobacco Holdings (2007) Limited, which is wholly owned by the Company, none of the shares 
in the subsidiaries is held directly by the Company.  

SUBSIDIARIES: REGISTERED IN ENGLAND AND WALES, WHOLLY OWNED 

Name 

Altadis Newco Limited 

Attendfriend Limited 

British Tobacco Company Limited 

Congar International UK Limited 

Hypofill Limited 

Imperial Brands Enterprise Finance Limited 

Imperial Brands Finance PLC 

Imperial Brands Ventures Finance Limited (v) 

Imperial Brands Ventures Holdings Limited 

Imperial Brands Ventures Holdings (1) Limited 

Imperial Brands Ventures Holdings (2) Limited (xi) 

Imperial Brands Ventures Limited 

Imperial Investments Limited 

Imperial Tobacco Altadis Limited 

Imperial Tobacco Capital Assets (1) 

Imperial Tobacco Capital Assets (2) 

Imperial Tobacco Capital Assets (3)

Imperial Tobacco Capital Assets (4)

Imperial Tobacco Group Limited 

Imperial Tobacco Holdings (1) Limited (iv) 

Imperial Tobacco Holdings (2007) Limited (iv) 

Imperial Tobacco Holdings Limited 

Imperial Tobacco Initiatives 

Imperial Tobacco Lacroix Limited 

Imperial Tobacco Limited

Imperial Tobacco Overseas (Polska) Limited 

Imperial Tobacco Overseas Holdings (1) Limited 

Imperial Tobacco Overseas Holdings (2) Limited 

Imperial Tobacco Overseas Holdings (3) Limited 

Imperial Tobacco Overseas Holdings (4) Limited

Imperial Tobacco Overseas Holdings Limited 

Imperial Tobacco Overseas Limited (x)

Imperial Tobacco Pension Trustees (Burlington House) Limited 

Principal activity and registered address 

Dormant 
121 Winterstoke Road, Bristol, BS3 2LL, England 

Dormant 
121 Winterstoke Road, Bristol, BS3 2LL, England 

Dormant 
121 Winterstoke Road, Bristol, BS3 2LL, England 

Dormant 
121 Winterstoke Road, Bristol, BS3 2LL, England 

Dormant 
Wellington House, Physics Road, Speke, Liverpool, L24 9HP, England 

Provision of treasury services to other Group companies 
121 Winterstoke Road, Bristol, BS3 2LL, England 

Provision of treasury services to other Group companies 
121 Winterstoke Road, Bristol, BS3 2LL, England 

Provision of finance to other Group companies 
121 Winterstoke Road, Bristol, BS3 2LL, England 

Holding investments in subsidiary companies 
121 Winterstoke Road, Bristol, BS3 2LL, England 

Holding investments in subsidiary companies 
121 Winterstoke Road, Bristol, BS3 2LL, England 

Holding investments in subsidiary companies 
121 Winterstoke Road, Bristol, BS3 2LL, England 

Holding investments in subsidiary companies 
121 Winterstoke Road, Bristol, BS3 2LL, England 

Dormant 
121 Winterstoke Road, Bristol, BS3 2LL, England 

Dormant 
121 Winterstoke Road, Bristol, BS3 2LL, England 

Dormant 
121 Winterstoke Road, Bristol, BS3 2LL, England 

Provision of finance to other Group companies 
121 Winterstoke Road, Bristol, BS3 2LL, England 

Dormant 
121 Winterstoke Road, Bristol, BS3 2LL, England 

Dormant 
121 Winterstoke Road, Bristol, BS3 2LL, England 

Dormant 
121 Winterstoke Road, Bristol, BS3 2LL, England 

Holding investments in subsidiary companies 
121 Winterstoke Road, Bristol, BS3 2LL, England 

Holding investments in subsidiary companies 
121 Winterstoke Road, Bristol, BS3 2LL, England 

Holding investments in subsidiary companies 
121 Winterstoke Road, Bristol, BS3 2LL, England 

Dormant 
121 Winterstoke Road, Bristol, BS3 2LL, England 

Dormant 
121 Winterstoke Road, Bristol, BS3 2LL, England 

Marketing and sale of tobacco products in the UK 
121 Winterstoke Road, Bristol BS3 2LL England 

Holding investments in subsidiary companies 
121 Winterstoke Road, Bristol, BS3 2LL, England 

Holding investments in subsidiary companies 
121 Winterstoke Road, Bristol, BS3 2LL, England 

Holding investments in subsidiary companies 
121 Winterstoke Road, Bristol, BS3 2LL, England 

Dormant 
121 Winterstoke Road, Bristol, BS3 2LL, England 

Holding investments in subsidiary companies 
121 Winterstoke Road, Bristol, BS3 2LL, England 

Holding investments in subsidiary companies 
121 Winterstoke Road, Bristol, BS3 2LL, England 

Holding investments in subsidiary companies 
121 Winterstoke Road, Bristol, BS3 2LL, England 

Dormant 
121 Winterstoke Road, Bristol, BS3 2LL, England 

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Name 

Imperial Tobacco Pension Trustees Limited (iv) 

Imperial Tobacco Ventures Limited 

ITG Brands Limited 

Joseph & Henry Wilson Limited 

La Flor de Copan UK Limited 

Nerudia Limited (v) 

Nerudia Trading Limited 

Nerudia Consulting Limited 

Nerudia Compliance Limited 

Park Lane Tobacco Company Limited                                       

Rizla UK Limited

Sensus Investments Limited 

Sinclair Collis Limited (iv) 

Tabacalera de Garcia UK Limited 

Principal activity and registered address 

Dormant 
121 Winterstoke Road, Bristol, BS3 2LL, England 

Holding investments in subsidiary companies 
121 Winterstoke Road, Bristol, BS3 2LL, England 

Holding investments in subsidiary companies 
121 Winterstoke Road, Bristol, BS3 2LL, England 

Licensing rights for the manufacture and sale of tobacco products 
121 Winterstoke Road, Bristol BS3 2LL England 

Holding investments in subsidiary companies 
121 Winterstoke Road, Bristol, BS3 2LL, England 

Research and development of e-vapour products 
Wellington House, Physics Road, Speke, Liverpool, L24 9HP, England 

In Liquidation 
The offices of BDO LLP, Two Snowhill Birmingham, B4 6GA, England 

Research and development of e-vapour products 
Wellington House, Physics Road, Speke, Liverpool, L24 9HP, England 

In Liquidation 
The offices of BDO LLP, 5 Temple Square, Temple Street, Liverpool, L2 5RH, England 

Dormant 
121 Winterstoke Road, Bristol, BS3 2LL, England 

Entity ceased trading 
121 Winterstoke Road, Bristol, BS3 2LL, England 

Dormant 
Wellington House, Physics Road, Speke, Liverpool, L24 9HP, England 

In Liquidation 
The offices of BDO LLP, Two Snowhill Birmingham, B4 6GA, England 

Holding investments in subsidiary companies 
121 Winterstoke Road, Bristol, BS3 2LL, England 

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SUBSIDIARIES: INCORPORATED OVERSEAS, WHOLLY OWNED 

Name 

1213509 B.C. Limited (i) 

Altadis Canarias S.A.U. (ii) 

Country of incorporation  

Principal activity and registered address 

Canada 

Spain 

Holding investments in subsidiary companies 
Suite 1700, Park Place, 666 Burrard Street, Vancouver, BC. V6C 2X8, Canada 

Marketing and sale of tobacco products in the Canary Islands 
C/Comandante Azcarraga 5, Madrid, 28016, Spain 

Altadis Holdings USA Inc

United States of America 

Altadis Management Services Corporation 

United States of America 

Holding investments in subsidiary companies 
714 Green Valley Road Greensboro, NC27408 USA 

Trademark service company 
714 Green Valley Road Greensboro, NC27408 USA 

Altadis Middle East FZCO 

United Arab Emirates 

Sales and marketing of tobacco products in the Middle East 
P.O. Box. No. 261718, Jebel Ali Free Zone, Dubai, 261718, United Arab Emirates 

Altadis Ocean Indien S.A.S. 

France (La Reunion Island) 

Altadis Retail Corporation 

United States of America 

Altadis S.A.U. 

Spain 

Altadis Shade Company LLC 

United States of America 

Athena IP Vermogensverwaltungs GmbH  

Germany 

Cacique, SA – Comércio, Importaçao e Exportaçao   Brazil 

CBHC Inc  

United States of America 

Commonwealth-Altadis, Inc 

United States of America 

Commonwealth Brands Inc  

United States of America 

Sales and distribution of tobacco products in La Reunion Island 
ZI n° 2 – BP 256 – 97457 Saint Pierre Cedex, La Reunion 

Trademark owner 
300 Delaware Avenue, Ste. 1230, Wilmington, DE, 19801, USA 

Manufacture, sales and distribution of tobacco products in Spain 
C/Comandante Azcarraga 5, Madrid 28016, Spain 

Manufacture and sale of tobacco products in the USA 
217 Shaker Road, Somers, CT, 06071, USA 

Davidoff cigarette trademark owner 
Max-Born-Straße 4, Hamburg, 22761, Germany 

Dormant 
Rua Marechal Deodoro, 690 – Centro Arapiraca, Alagoas, Brazil 

Dormant 
714 Green Valley Road Greensboro, NC27408 USA 

Sales and distribution of tobacco products in the USA 
714 Green Valley Road Greensboro, NC27408 USA 

Manufacture and sale of tobacco products in the USA 
714 Green Valley Road Greensboro, NC27408 USA 

Congar International Corp (Delaware) 

United States of America 

Manufacturing and distribution of mass market cigars 
Road 14, Km. 72.2, Ave. Antonio R. Barcelo, Cayey, DE, PR 00736, USA 

Connecticut Shade Corporation 

United States of America 

Consolidated Cigar Holdings Inc (vii) 

United States of America 

Coralma International S.A.S.  

France 

Direct Products Inc (Inactive) 

United States of America 

Dunkerquoise des Blends S.A.S.  

Ets L Lacroix Fils NV/SA  

France 

Belgium 

Fontem (Beijing) Technology Solutions Limited (i) 

People’s Republic of China 

Fontem Canada Limited 

Canada 

Fontem Holdings 1 B.V. 

The Netherlands 

Fontem Holdings 2 B.V. 

The Netherlands 

Fontem Holdings 3 B.V. 

The Netherlands 

Fontem Holdings 4 B.V.

The Netherlands 

Fontem Holdings B.V. 

The Netherlands 

Fontem US, LLC.

United States of America 

Fontem Ventures B.V. 

The Netherlands 

Huotraco International Limited 

Cambodia 

Imperial Brands Colombia S.A.S. 

Colombia 

Imperial Brands Finance France S.A.S. 

France 

Imperial Brands Finance Netherlands B.V. 

The Netherlands 

Holding investments in subsidiary companies 
714 Green Valley Road Greensboro, NC27408 USA 

Holding investments in subsidiary companies 
714 Green Valley Road Greensboro, NC27408 USA 

Holding investments in subsidiary companies 
122 Avenue Charles de Gaulle, Neuilly sur Seine, 92200, France 

Holding investments in subsidiary companies 
714 Green Valley Road Greensboro, NC27408 USA 

Tobacco processing 
122 Avenue Charles de Gaulle, Neuilly sur Seine, 92200, France 

Manufacture and sale of tobacco products in Belgium 
Sint-Bavostraat 66, 2610 Wilrijk, Belgium 

Research and development 
Room 201, Floor 2, Building 6, Yuan Dong science and technology park,  
6 Hepingli North Street, Dong Cheng District, Beijing, 100013, China 

Non-trading 
C/O BDO Canada LLP, Suite 120, 230 Brownlow Avenue, Dartmouth,  
Nova Scotia B3B 0G5, Canada 

Holding investments in subsidiary companies 
Radarweg 60, Amsterdam, 1043 NT, The Netherlands 

Holding investments in subsidiary companies 
Radarweg 60, Amsterdam, 1043 NT, The Netherlands 

Holding investments in subsidiary companies 
Radarweg 60, Amsterdam, 1043 NT, The Netherlands 

Holding investments in subsidiary companies 
Radarweg 60, Amsterdam, 1043 NT, The Netherlands 

Holding investments in subsidiary companies 
Radarweg 60, Amsterdam, 1043 NT, The Netherlands 

Sales and marketing of tobacco products in the US 
714 Green Valley Road Greensboro, NC27408 USA 

Holding investments in subsidiary companies 
Radarweg 60, Amsterdam, 1043 NT, The Netherlands 

Production and marketing of tobacco products 
No 299, Preah Ang Duong Street, Sangkat Wat Phnom, Khan Daunh Penh,  
Phnom Penh, Cambodia 

In Liquidation 
TV21 No.98 05, Bogota D.C. Colombia 

Provision of finance to other Group companies 
143 bd Romain Rolland, Cedex 14, Paris, 75685, France 

Provision of finance to other Group companies 
Slachtedijk 28a, 8501 ZA, Joure, Netherlands 

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RELATED UNDERTAKINGS – CONTINUED 

Name 

Country of incorporation  

Principal activity and registered address 

Imperial Brands Finland Oy

Finland 

Imperial Brands Global Duty Free & Export S.L. 

Spain 

Imperial Brands Holdings International B.V. 

The Netherlands 

Imperial Brands Japan Kabushiki Kaisha (v) 

Japan 

Imperial Brands Luxembourg sarl 

Luxembourg 

Imperial Brands Malta Limited 

Malta 

Imperial Brands Ventures LLC 

United States of America 

Imperial Finance Ireland Limited 

Imperial Finance Malta Limited 

Ireland 

Malta 

Imperial Nominees Limited (ii) 

New Zealand 

Imperial Tobacco (Asia) Pte. Ltd. 

Singapore 

Imperial Tobacco Australia Limited 

Australia 

Imperial Tobacco Austria Marketing Service GmbH  Austria 

Imperial Tobacco BH doo (i) 

Bosnia-Herzegovina 

Imperial Tobacco Bulgaria EOOD (i) 

Bulgaria 

Imperial Tobacco CR s.r.o.  

Czech Republic 

Imperial Tobacco Distribution EOOD (i) 

Bulgaria 

Imperial Tobacco Distribution Romania srl (i) 

Romania 

Imperial Tobacco EFKA Management GmbH 

Germany 

Imperial Tobacco España, S.L.U. 

Imperial Tobacco Estonia OÜ

Spain 

Estonia 

Imperial Tobacco Germany Finance GmbH  

Germany 

Imperial Tobacco Hellas S.A. 

Greece 

Imperial Tobacco Holdings (Netherlands) B.V.

The Netherlands 

Imperial Tobacco Holdings International B.V.  

The Netherlands 

Imperial Tobacco Intellectual Property Limited 

Ireland 

Imperial Tobacco International GmbH 

Germany 

Imperial Tobacco Ireland Unlimited Company (v)

Ireland 

Imperial Tobacco Italia S.r.l. 

Imperial Tobacco Italy S.r.l., 

Italy 

Italy 

Imperial Tobacco Kyrgyzstan LLC (i) 

Kyrgyzstan 

Sales and marketing of tobacco products in Finland 
Poikluomantie 1-3, Piispanristi, 20760, Finland 

Sale and export of duty-free tobacco products 
C/Comandante Azcarraga 5, Madrid 28016, Spain 

Provision of finance to other Group companies 
Slachtedijk 28a, 8501 ZA, Joure, Netherlands 

Sales and marketing of tobacco products in Japan 
The Okura Prestige Tower, 10th Floor, 2-10-4 Toranoomon, Minato-ku, Tokyo 105-0001, Japan 

Sale of tobacco products in Luxembourg 
56 Rue Charles Martel, L-2134, Luxembourg 

Provision of finance to other Group companies 
Aragon House Business Centre, St. George’s Park, St. Julians, Malta STJ3140 

Holding investments in subsidiary companies 
251 Little Falls Drive, Wilmington, DE 19808 USA 

Provision of finance to other Group companies 
21 Beckett Way, Park West, Nangor Road, Dublin, 12, Ireland 

Provision of finance to other Group companies 
Aragon House Business Centre, St. George’s Park, St. Julians, Malta STJ3140 

Trustee Company 
Level 24, 157 Lambton Quay, Wellington Central, Wellington 6011, New Zealand 

Trading of tobacco related products 
80 Robinson Road, #02-00, 068898, Singapore 

Sales and marketing of tobacco products in Australia 
John Player Special House, Level 4, 4-8 Inglewood Place, Norwest, NSW 2153, Australia 

Marketing of tobacco products in Austria 
Zieglergasse 6, A-1070 Vienna, Austria 

Marketing and distribution of tobacco products in Bosnia 
Adema Buce, Sarajevo, 71000, Bosnia & Herzegovina 

Manufacture and sale of tobacco products in Bulgaria 
15 Henrih Ibsen str, Floor 4, Office 4, Sofia, 1407, Bulgaria 

Sales and marketing of tobacco products in the Czech Republic 
Radlicka 14, Prague 5, 150 00, Czech Republic 

Marketing and distribution of tobacco products in Bulgaria 
15 Henrih Ibsen str, Floor 4, Office 4, Sofia, 1407, Bulgaria 

Marketing and distribution of tobacco products in Romania 
Nicolae Canea Street no. 140-160, EOS Business Park, 1st Floor North, 2nd District,  
Bucharest, Romania 

Manufacture of tobacco products in Germany 
Max-Born-Straße 4, Hamburg, 22761, Germany 

Holding investments in subsidiary companies 
C/Comandante Azcarraga 5, Madrid 28016, Spain 

Dormant 
Valge 13, 11145 Tallinn, Estonia 

Holding investments in subsidiary companies 
Max-Born-Straße 4, Hamburg, 22761, Germany 

Sales and marketing of tobacco products in Greece 
300 Klisthenous Str, 15344 Gerakas, Attikis, Athens, Greece 

Provision of finance to other Group companies 
Slachtedijk 28a, 8501 ZA, Joure, Netherlands 

Provision of finance to other Group companies 
Slachtedijk 28a, 8501 ZA, Joure, Netherlands 

Ownership of trademarks 
21, Beckett Way, Park West, Nangor Road, Dublin, 12, Ireland 

Export and marketing of tobacco products 
Max-Born-Straße 4, Hamburg, 22761, Germany 

Dormant 
6th Floor, 2 Grand Canal Square, Dublin 2, Ireland 

Sales and marketing of tobacco products in Italy 
Via Luca Passi 22, Roma, 00166, Italy 

Holding investments in subsidiary companies 
Via Luca Passi 22, Roma, 00166, Italy 

Marketing and distribution of tobacco products in Kyrgyzstan 
115, Ibraimov Street, 10th Floor, Business Center ‘Asyl-Tash’, Bishkek, 720021, Kyrgyzstan 

Imperial Tobacco Magyarország 
Dohányforgalmázo Kft  
(Imperial Tobacco Hungary)  

Hungary  

Sales and marketing of tobacco products in Hungary 
Váci út 141, 1138, Budapest, Hungary 

Imperial Tobacco Management Luxembourg sarl 

Luxembourg 

Imperial Tobacco Marketing Sdn Bhd 

Malaysia 

Imperial Tobacco New Zealand Limited  

New Zealand 

Holding investments in subsidiary companies 
56 Rue Charles Martel, L-2134, Luxembourg 

Trading of tobacco products 
12th Floor Menara Symphony, No 5 Jalan Prof, Khoo Kay Kim, Seksyey,  
46200 Petaling Jaya, Selangor, Malaysia 

Manufacture and sale of tobacco products in New Zealand 
Level 24, 157 Lambton Quay, Wellington Central, Wellington 6011, New Zealand 

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Name 

Country of incorporation  

Principal activity and registered address 

Imperial Tobacco Norway A.S. 

Norway 

Imperial Tobacco Polska Manufacturing S.A. 

Poland 

Imperial Tobacco Polska S.A. 

Imperial Tobacco Portugal SSPLC 

Poland 

Portugal 

Imperial Tobacco Production Ukraine (i) 

Ukraine 

Imperial Tobacco Sales & Marketing LLC (i)  

Russia 

Imperial Tobacco SCG doo Beograd (i)

Imperial Tobacco Sigara ve Tutunculuck  
Sanayi Ve Ticaret A.S. 

Serbia 

Turkey 

Imperial Tobacco Slovakia a.s. 

Slovak Republic 

Imperial Tobacco Taiwan Co Limited 

Imperial Tobacco Taiwan Manufacturing Company 
Limited  

Imperial Tobacco Tutun Urunleri Satis Ve 
Pazarlama A.S.  
Imperial Tobacco Ukraine (i) 

Taiwan 

Taiwan 

Turkey 

Ukraine 

Imperial Tobacco US Holdings BV  

The Netherlands 

Imperial Tobacco Volga LLC (i) 

Russia 

Imperial Tobacco West Africa S.A.S. (i)

Cote D’Ivoire 

Imperial Tobacco Zagreb doo (i) 

Imperial Ventures Malta Limited 

Croatia 

Malta 

IMPTOB South Africa (Pty) Limited

South Africa 

Sales and marketing of tobacco products in Norway 
Ryensvingen 2-4, 0680, Oslo, Norway 

Manufacture of tobacco products in Poland 
Ul. Tytoniowa 2/6, Radom, 26-600, Poland 

Manufacture and sale of tobacco products in Poland 
Jankowice, ul. Przemyslowa 1, Pl-62-080, Tarnowo-Podgome, Poland 

Advertising and support management 
144, 7 DT, Avenida da Liberdade, Lisbon, Portugal 

Manufacture of tobacco products in Ukraine 
ul. Akademika Zabolotnogo, 35, 03026, Kiev, Ukraine 

Sales and marketing of tobacco products in Russia 
Degtjarnyi pereulok 4-1, 125009 Moskau, Russian Federation 

Marketing and distribution of tobacco products in Serbia 
Milutina Milankovica 11a, Novi Beograd, Serbia 

Manufacture of tobacco products in Turkey 
Kecilikoy OSB, Mah Ahmet Tutuncuoglu Cad. No.11, 45030 Yunusemre, Manisa, Turkey 

Sales and marketing of tobacco products in the Slovak Republic 
7A Galvaniho, 824 53 Bratislava, Slovakia 

Sales and marketing of tobacco products in Taiwan 
6F1-2 No.2 Sec. 3, Minsheng E road, Zhongshen District, Taipei, Taiwan, Province of China 

Manufacture of tobacco products in Taiwan 
No 8 Cyunyi Road, Jhunan, MiaoLi County 350, Taiwan Province of China 

Sales and marketing of tobacco products in Turkey 
Kecilikoy OSB, Mah Ahmet Tutuncuoglu Cad. No.11, 45030 Yunusemre, Manisa, Turkey 

Sales and marketing of tobacco products in Ukraine 
ul. Akademika Zabolotnogo, 35, 03026, Kiev, Ukraine 

Holding investments in subsidiary companies 
Slachtedijk 28a, 8501 ZA, Joure, Netherlands 

Manufacture of tobacco products in Russia 
ul.Tomskaja 7, 400048 Volgograd, Russian Federation 

Holding investments in subsidiary companies 
Cocody-Nord, Quartier Gendarmerie, TF 5937, 01 B.P. 724 Abidjan 

Dormant 
Gradi anska 30, Zagreb, HR-10000, Croatia 

Provision of finance to other Group companies 
Aragon House Business Centre, St. George’s Park, St. Julians, Malta STJ3140 

Provision of services to other Group companies 
Suite 107, Beacon Rock, 21 Lighthouse Road, Umhlanga 4319, South Africa 

International Marketing Promotional  
Services Limited 

Nigeria 

ITG Brands Holdco LLC 

United States of America 

ITG Brands, LLC 

ITG Cigars Inc 

United States of America 

United States of America 

ITG Holdings USA Inc (iv) 

United States of America 

Sales and marketing and of tobacco products in Nigeria 
13 A, Dapo Solanke Close – Lekki Phase 1, Lagos, Nigeria 

Holding investments in subsidiary companies 
714, Green Valley Road, Greensboro, NC 27408, USA 

Marketing and distribution of tobacco products in the USA 
714, Green Valley Road, Greensboro, NC 27408, USA 

Manufacture and sale of cigars in the USA 
2601 Tampa East Blvd, Tampa Florida FL33619-8306, USA 

Holding investments in subsidiary companies 
714 Green Valley Road Greensboro, NC27408 USA 

ITL Pacific (HK) Limited 

Hong Kong 

Manufacture and sale of tobacco and tobacco related products 
Room 3907-08, 39th Floor, Hopewell Centre, 183 Queens Road East, Wanchai, Hong Kong 

JAW-Invest Oy 

John Player & Sons Limited 

John Player Ireland Pension Trustee Limited

JSNM SARL

MYBLU Spain S.L. 

Max Rohr, Inc 

Finland 

Ireland 

Ireland 

France 

Spain 

Trademark owner 
Poikluomantie 1-3, Piispanristi, 20760, Finland 

Sales and marketing of tobacco products in the Republic of Ireland 
21, Beckett Way, Park West, Nangor Road, Dublin, 12, Ireland 

Trustee Company 
21, Beckett Way, Park West, Nangor Road, Dublin, 12, Ireland 

Trademark owner 
122 Avenue Charles de Gaulle, Neuilly sur Seine, 92200, France 

Marketing and sale of e-vapour products in Spain 
CR. Robledo de Chavela, S/N. San Lorenzo del Escorial, Madrid, 28200, Spain 

United States of America 

Trademark owner 
300 Delaware Avenue, Ste. 1267, Wilmington, DE,19801, USA 

Meccarillos France, S.A. 

Luxembourg 

Meccarillos International, S.A. 

Luxembourg 

Meccarillos Suisse, S.A. 

Luxembourg 

Millennium Tobacco Unlimited Company 

Ireland 

Newglade International Unlimited Company 

Ireland 

Holding investments in subsidiary companies 
Route Des Trois Cantons 9, 8399 Windhof, Luxembourg 

Holding investments in subsidiary companies 
Route Des Trois Cantons 9, 8399 Windhof, Luxembourg 

Holding investments in subsidiary companies 
Route Des Trois Cantons 9, 8399 Windhof, Luxembourg 

Provision of finance to other Group companies 
21, Beckett Way, Park West, Nangor Road, Dublin, 12, Ireland 

Dormant 
6th Floor, 2 Grand Canal Square, Dublin 2, Ireland 

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Name 

Country of incorporation  

Principal activity and registered address 

Philippine Bobbin Corporation 

Philippines 

Real Club de Golf la Herrería S.A. 

Spain 

Reemtsma Cigarettenfabriken GmbH 

Germany   

Robert Burton Associates Limited  

United States of America 

Skruf Snus AB  

Sweden 

Société Centrafricaine de Cigarettes S.A. (i) 

Central African Republic 

Société Centrafricaine de Distribution Sarl (i) 

Central African Republic 

Manufacture of tobacco related products 
Cavite Economic Zone, Phase II, Rosario, Cavite, Philippines 

Management of golf course 
CR. Robledo de Chavela, S/N. San Lorenzo del Escorial, Madrid, 28200, Spain 

Manufacture and sale of tobacco products in Germany 
Max-Born-Straße 4, Hamburg, 22761, Germany 

In dissolution 
5900 North Andrews Avenue, Ste. 1100, Fort Lauderdale, Florida, FL 33309, USA 

Manufacture, marketing, sales of tobacco products in Sweden 
PO Box 3068, Stockholm, SE-103 61, Sweden 

Manufacture and distribution of cigarettes in Central African Republic 
Rue David Dacko, BP 1446, Bangui, Central African Republic 

Dormant 
Avenue Boganda Pk4, Bangui, Central African Republic 

Société du Mont Nimba Sarl (i) 

Guinee Conakry 

In Liquidation 
BP 3391, Conakry, Guinea 

Société Nationale d’Exploitation Industrielle des 
Tabacs et Allumettes S.A.S. (SEITA) 

Société pour le Développement du Tabac en Afrique 
S.A.S . 

France 

France 

System Designed to Africa Sarl 

Morocco 

Tabacalera Brands Inc 

United States of America 

Tabacalera de Garcia Limited 

Tabacalera de Garcia S.A.S. 

Bermuda 

France 

Tabacalera de Garcia S.A.S. 

Dominican Republic 

Manufacture and sale of tobacco products in France, and export of tobacco products 
143 bd Romain Rolland, Cedex 14, Paris, 75685, France 

Purchasing company 
122 Avenue Charles de Gaulle, Neuilly sur Seine, 92200, France 

Distribution of tobacco products 
Km 17, Route national de Rabat, Ain Harrouda, Morocco 

Trademark owner 
103 Foulk Road, Suite 253, Wilmington, Delaware, 19803, USA 

Holding investments in subsidiary companies 
Claredon House, 2 Church Street, Hamilton, Bermuda 

Manufacturing and commercial activities related to tobacco  
320, Rue Saint-Honore, Paris, 75001, France 

Dormant 
Industrial Free Zone #1, La Romana, Dominican Republic 

Tahiti Tabacs SASU 

France, Papeete (Tahiti) 

Importation, distribution and selling of tobacco products in Tahiti (French Polynesia) 
PK 4, 300 Côté mer, 98701 Arue, BP 20692 Papeete, French Polynesia 

Tobaccor S.A.S. (v) 

France 

Toba na 3DVA, trgovsko podjetje, d.o.o. 

Slovenia 

Toba na Grosist d.o.o. 

Toba na Ljubljana d.o.o. 

Slovenia 

Slovenia  

Van Nelle Tabak Nederland B.V. 

The Netherlands  

Van Nelle Tobacco International Holdings B.V.  

The Netherlands 

Von Erl. GmbH (i) 

Austria 

Holding investments in subsidiary companies 
122 Avenue Charles de Gaulle, Neuilly sur Seine, 92200, France 

Retail of products in Slovenia 
Cesta 24., junija 90, SI 1231 Ljubljana – Ĉrnu e, Slovenia 

Marketing and distribution in Slovenia 
Cesta 24., junija 90, SI 1231 Ljubljana – Ĉrnu e, Slovenia 

Sales and marketing tobacco products in Slovenia 
Cesta 24., junija 90, SI 1231 Ljubljana – Ĉrnu e, Slovenia 

Manufacture and sale of tobacco products in the Netherlands 
Slachtedijk 28a, 8501 ZA, Joure, Netherlands 

Sale of tobacco and tobacco related products 
Slachtedijk 28a, 8501 ZA, Joure, Netherlands 

Sale of e-vapour products in the US and Europe 
Hegelgasse 13/26, 1010 Vienna, Austria  

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SUBSIDIARIES: INCORPORATED OVERSEAS, PARTLY OWNED 

Name 

Country of incorporation   Principal activity and registered address 

Be To Be Pharma, S.L.U. 

Spain 

CDIL Companhia de Distribuçao Integral 
Logista Portugal, S.A. 

Portugal 

Compagnie Agricole et Industrielle des 
Tabacs Africains S.A.S.  

France 

Distribution of pharmaceuticals 
Avenida de Europa No.2, Edificio Alcor Plaza/Ala Este Planta 4a – Modulo 3,  
Alcorcor, Madrid, 28922, Spain 

Marketing and sale of tobacco and other products , and payment services in Portugal. 
Edifico Logista, Rua do Vale da Fonte Coberta, 153 E 167, 2890-182 Alcochete, Portugal 

Management company 
143 bd Romain Rolland, Cedex 14, Paris, 75685, France 

Compagnie Réunionnaise des Tabacs 
S.A.S. 

France, St Pierre  
(La Reunion Island) 

Manufacture of cigarettes 
ZI n° 2 – BP 256 – 97457 Saint Pierre Cedex, La Reunion 

Compañía de Distribución Integral de 
Publicaciones Logista S.L.U. (iv) 

Spain 

Compañía de Distribución Integral  
Logista Holdings, S.A. (iii) 

Compañía de Distribución Integral  
Logista Polska, sp. Z o.o. (SL) 

Compañía de Distribución Integral  
Logista S.A.U. 

Cyberpoint, S.L.U. 

Spain 

Poland 

Spain 

Spain 

Distribuidora de las Rias S.A.U. 

Spain 

Distribuidora del Este S.A.U. 

Spain 

Distribuidora del Noroeste S.L. 

Spain 

Dronas 2002, S.L.U.  

Spain 

Imperial Tobacco TKS a.d. (i) 

Macedonia 

Imperial Tobacco TKS a.d. – Dege Kosove  Republic of Kosovo 

Imprimerie Industrielle Ivoirienne SA (i) 

Cote D’Ivoire 

La Mancha 2000, S.A.U. 

Spain 

Lao Tobacco Limited (i) 

Laos 

Logesta Deutschland GmbH 

Germany 

Logesta France SARL  

France 

Logesta Gestión de Transporte S.A.U. 

Spain 

Logesta Italia, S.R.L., 

Italy 

Logesta Lusa L.D.A. (i)  

Portugal 

Logesta Polska Sp Zoo  

Poland 

Logista France Holding S.A. 

France 

Logista France S.A.S.  

Logista Italia Spa  

Logista Payments, S.L.U. 

France 

Italy 

Spain 

Logista Pharma Canarias, S.A.U. 

Spain 

Logista Pharma S.A.U. 

Spain 

Logista Promotion et Transport S.A.S.  

France 

Distribution of published materials and other products 
Avenida de Europa No.2, Edificio Alcor Plaza/Ala Este Planta 4a – Modulo 3,  
Alcorcor, Madrid, 28922, Spain 

Holding investments in subsidiary companies 
C/ Trigo, 39 – Polígono Industrial Polvoranca, Leganés, Madrid, 28914, Spain 

Distribution of tobacco products in Poland  
Avenida Jerozolimskie 133/131, 02-304 Varsaw, Poland 

Distribution of tobacco products in Spain 
C/ Trigo, 39 – Polígono Industrial Polvoranca, Leganés, Madrid, 28914, Spain 

Distribution of POS software  
Avenida de Europa No.2, Edificio Alcor Plaza/Ala Este Planta 4a – Modulo 3,  
Alcorcor, Madrid, 28922, Spain 

Distribution of published materials and other products in Spain 
Avda. Cerezos, Parcela D-28, Polígono Industrial PO.CO.MA.CO , 15190 Mesoiro,  
La Coruña, Spain 

Distribution of published materials and other products in Spain 
Felix Rodriguez de la Fuente, 11, Parque Epresarial de Elche, Alicante, Elche, 03203, Spain 

Distribution of published materials and other products in Spain 
C/ Gandarón, 34, interior, Vigo, Pontevedra, 36214, Spain 

Industrial parcel and express delivery service 
Energía, 25-29; Polígono Industrial Nordeste, Sant Andreu de la Barca,  
Barcelona, 08740, Spain 

Manufacture, marketing and distribution of tobacco products in Macedonia 
ul 11, Oktomvri 125, P O Box 37, 1000 Skopje, Macedonia 

Manufacture, marketing and distribution of tobacco products in Kosovo 
Rrafshi i Kosoves, Nr. 80 (Magjistralja M2: Prishtine-Shkup, km i 2-te Vetermik) Prishtine, 
Republic of Kosovo 

Printing company 
Zone Industrielle du Banco, Lots No 147-149-150, 01 BP 4124, Yopougon/Abdjan,  
Cote d’Ivoire 

Distribution services 
Av. de la Veguilla, 12-Nave A- Parcela S-120, Cabanillas del Campo,  
Guadalajara, 19171, Spain 

Manufacture and distribution of cigarettes in Laos 
KM 8, Thadeua Road, P O Box 181, Vientiane, Lao People’s Democratic Republic 

Long haul transportation in Germany 
Pilotystrasse, 4, 80538 München, Germany 

Long haul transportation in France 
Inmeuble Le Bristol, 27 Avenue des Murs du Parc, 94300 Vincennes, France 

Long haul transportation services in Spain 
C/ Trigo, 39 – Polígono Industrial Polvoranca, Leganés, Madrid, 28914, Spain 

Long haul transportation in Italy 
Via Valadier, 37 – 00193 Roma, Italy 

Long haul transportation in Portugal 
Expanso da Area Industrial do Passil, Edificio Logista, Lote 1A, Palhava,  
Alcochete, Portugal 

Long haul transportation in Poland 
Aleje Jerozolimskie 133/32, 02/304 Varsovia, Poland 

Holding investments in subsidiary companies 
Inmeuble Le Bristol, 27 Avenue des Murs du Parc, 94300 Vincennes, France 

Holding investments in subsidiary companies 
Inmeuble Le Bristol, 27 Avenue des Murs du Parc, 94300 Vincennes, France 

Long haul transportation in Italy 
Via Valadier, 37 – 00193 Roma, Italy 

Provision of financial services 
C/ Trigo, 39 – Polígono Industrial Polvoranca, Leganés, Madrid, 28914, Spain 

Pharmaceutical products logistics in Canary Islands 
C/ Entreríos Nave 3; Las Palmas de Gran Canaria, 35600, Spain 

Distribution of pharmaceuticals 
Felix Rodriguez de la Fuente, 11, Parque Epresarial de Elche, Alicante, Elche, 03203, Spain 

Marketing and distribution of tobacco products in France 
Inmeuble Le Bristol, 27 Avenue des Murs du Parc, 94300 Vincennes, France 

Percentage 
owned

50.0

50.0

99.9

98.9

50.0

50.0

50.0

50.0

50.0

50.0

50.0

50.0

50.0

99.1

99.1

78.7

50.0

53.0

50.0

50.0

50.0

50.0

50.0

50.0

50.0

50.0

50.0

50.0

50.0

50.0

50.0

WWW.IMPERIALBR ANDSPLC.COM 

W W W . I M P E R I A L B R A N D S P L C . C O M

223311 
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RELATED UNDERTAKINGS – CONTINUED 

Name 

Country of incorporation   Principal activity and registered address 

Percentage 
owned

Logista Regional de Publicaciones, S.A.U.   Spain 

Logista, Transportes, Transitários e 
Pharma, Lda., Sociedad Unipersonal 

Portugal 

Logista-Dis S.A.U. 

Spain 

MABUCIG Industries S.A. (i) 

Burkina Faso 

MABUCIG (Manufacture Burkinabe  
de Cigarette) S.A. (i) 

Burkina Faso 

Marketing, distribution and sale to points of sale in Spain. 
Poligono Industrial Polvoranca, Calle Trigo 39, Leganes, Madrid, Spain 

Industrial parcel delivery and pharmaceutical distribution in Portugal 
Expanso da Area Industrial do Passil, Edificio Logista, Lote 1A, Palhava,  
Alcochete, Portugal 

Sale of tobacco products in Spain 
C/ Trigo, 39 – Polígono Industrial Polvoranca, Leganés, Madrid, 28914, Spain 

Manufacture of cigarettes in Burkina Faso 
No 55, Rue 19.14, , B.P. 94, Kodeni, – Bobo Dioulasso, Burkina Faso 

Manufacture of cigarettes in Burkina Faso 
Zone Industrielle de Bobo-Dioulasso, Secteur No 19,  
Rue 19.14 No adressage 55, B.P. 94 – Bobo Dioulasso, Burkina Faso 

France, Bastia 

Manufacture and sales of cigarettes 
Route Nationale 193, Furiani, 20600, France 

Macotab S.A.S. (Manufacture Corse  
des Tabacs) 

Manufacture de Cigarettes du Tchad  
S.A. (i)  

Midsid – Sociedade Portuguesa de 
Distribução, S.A.U. 

MTOA S.A. (i) 

NITAF Limited, IL (i)

Tchad 

Portugal 

Senegal 

Nigeria 

Promotora Vascongada de Distribuciones 
S.A.U.

Spain 

Publicaciones y Libros S.A.U. 

Spain 

Reemtsma Kyrgyzstan OJSC (i) 

Kyrgyzstan 

S3T Pte Ltd (i)

SACIMEM S.A. (i)

Singapore 

Madagascar 

SITAB Industries S.A. (i)

Cote D’Ivoire 

Manufacture and distribution of cigarettes in Chad 
0502 rue 1039, Arrondissement 1, N’DJamena, Chad 

Wholesale of tobacco and other products 
Expanso da Area Industrial do Passil, Edificio Logista, Lote 1A, Palhava,  
Alcochete, Portugal  

Manufacture and sales of cigarettes in Senegal 
Km 2-5 Bld du Centenaire de la commune de Dakar, Dakar, Senegal 

In liquidation 
28, Ground Floor, Ajasa Street, Off King George V Road, Onikan, Lagos, Nigeria 

Distribution of published materials and other products in Biscay and Santander 
C/ Guipúzcoa, 5, Polígono Industrial Lezama Leguizamón, 48450 Echevarri,  
Vizcaya, Spain 

Publishing company 
Avenida de Europa No.2, Edificio Alcor Plaza/Ala Este Planta 4a – Modulo 3,  
Alcorcor, Madrid, 28922, Spain 

In liquidation 
249 Ibraimov Street, Bishkek, Kyrghyz Republic, 720011, Kyrgyzstan 

Holding investments in subsidiary companies 
80 Robinson Road, #02-00, 068898, Singapore 

Manufacture of cigarettes in Madagascar 
110 Antsirabe – Madagascar, Route d’Ambositra, BP 128, Madagascar 

Manufacture of cigarettes in Cote D’Ivoire 
Rue de I’Industrie – Lot No 19, 01 – BP 607, Bouake, Cote d’Ivoire 

SITAR Holding S.A.S.

France (La Reunion Island)  Holding investments in subsidiary companies 

Société Africaine d’Impression  
Industrielle S.A. (i) 

Senegal 

Société Allumettiere Française S.A.S.

France 

Société des Cigarettes Gabonaises S.A. (i) 

Gabon 

Société Industrielle et Agricole du Tabac 
Tropical S.A. (i) 

Congo 

Société Ivoirienne des Tabacs S.A. (i) (iii)

Cote D’Ivoire 

Société Marocaine des Tabacs S.A.

Morocco 

SOCTAM S.A. (i) 

Madagascar 

SOTCHADIS S.A.S. (i)

Supergroup S.A.S. 

Terzia S.P.A.  

Chad 

France 

Italy 

Z.I n2, B.P. 256, 97457 Saint Pierre, IIe de la Reunion, France 

Manufacture and distribution of cigarettes in Senegal 
route de Bel Air – Km 2200, Dakar, Senegal 

Manufacture and distribution of cigarettes 
Inmeuble Le Bristol, 27 Avenue des Murs du Parc, 94300 Vincennes, France 

In liquidation 
2381 bld Léon MBA, BP 2175, Libreville, Gabon 

Manufacture and distribution of cigarettes in Congo 
Avenue de la Pointe Hollandaise, Mpila, BP 50, Brazzaville, Congo 

Manufacture and distribution of cigarettes in Côte D'Ivoire 
Cocody-Nord, Quartier Gendarmerie, TF 5937, 01 B.P. 724 Abidjan 

Manufacture and distribution of cigarettes in Morocco 
87 Rue Hamed El Figuigui , Casablanca, 20500, Morocco 

Manufacture and distribution of cigarettes in Madagascar 
15 Rue Geoges V, Mahajanga, Madagascar 

Non-trading 
502 Rue 1039, BP 852, N’Djamena, Chad 

Wholesale of tobacco products 
Inmeuble Le Bristol, 27 Avenue des Murs du Parc, 94300 Vincennes, France 

Wholesale to tobacconists in Italy 
Via Valadier, 37 – 00193 Roma, Italy 

223322 
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|  ANNUAL REPORT AND ACCOUNTS 2021 

I M P E R I A L   B R A N D S   |   A N N U A L   R E P O R T   A N D   A C C O U N T S   2 0 2 1

50.0

50.0

50.0

72.7

72.7

99.9

95.0

50.0

98.3

50.0

50.0

50.0

99.7

51.0

65.4

75.8

99.0

99.8

50.0

87.8

89.7

74.8

99.9

50.5

95.0

50.0

50.0

 
 
 
ASSOCIATES: INCORPORATED OVERSEAS 

Name 

Alcome S.A.S. 

Country of incorporation  

Principal activity and registered address 

France 

Waste management 

88 avenue des Ternes, Paris, 75017, France 

Azur Finances S.A.  

Cameroon 

Holding investments in subsidiary companies 

Compañia Española de Tabaco en Rama 
SA (Cetarsa) (i) 

Spain 

B.P 1105, Douala, Cameroon 

Production and sale of raw tobacco  

Avenida de las Angustias, 20, 10300 Navalmoral de la Mata, Cáceres, Spain 

Distribuidora de Ediciones SADE, S.A. 

Spain 

Distribution of published materials and other products in Spain 

Calle B, esquina calle 4, s/n. Sector B, Polígono Industrial Zona Franca,  
08040 Barcelona, Spain 

Distribuidora de Publicaciones del Sur, S.A.   Spain 

Distribution of published materials and other products 

Distribución de Publicaciones Siglo XXI, 
Guadalajara 

Spain 

Carretera de la Esclusa, S/N – Pariela 2, Modulo 4, Sevilla, 41011, Spain 

Distribution of published materials and other products in Spain 

Francisco Medina y Mendoza, 2, 19171 Cabanillas del Campo, Guadalajara, Spain 

Distribuidora Valenciana de Ediciones S.A.   Spain 

Distribution of published materials and other products in Valencia 

Pedrapiquers 5, Poligono Industrial Vara de Quart, Valencia, 46014, Spain 

Entreprises des Tabacs en Guinée (i) 

Guinée Conakry 

Dormant 

Logista Libros S.L.  

Spain 

B.P 3391, Conakry, Guinea 

Distribution of books 

Promotion et Distribution a Madagascar (i)  Madagascar 

Distribution of cigarettes in Madagascar 

Tour ZITAL Ankorondrano, Antananarivo, Madagascar 

SITABAC S.A.  

Cameroon 

Manufacture and distribution of tobacco products in Cameroon 

Avda. Castilla La Mancha, 2 – Naves 3-4 del Polígono Industrial La Quinta, 
Cabanillas del Campo, Guadalajara, Spain 

Société Internationale des Tabacs 
Malgaches (i) 

Société Nationale des Tabacs et Allumettes 
du Mali S.A. (i) 

Mali 

Madagascar 

Leaf processing 

113 Rue Kitchener, 1067 Bonanjo, Douala, Cameroon 

BP 270, 401 Mahajanga, Madagascar 

Manufacture and distribution of cigarettes in Mali 

Route Sotuba – Z.I., BP 59, Bamako, Mali 

Percentage 
owned

24.0

20.0

20.8

35.0

25.0

40.0

25.0

34.0

25.0

33.4

34.5

47.9

28.0

JOINT VENTURES: INCORPORATED OVERSEAS 

Name 

Country of incorporation  

Principal activity and registered address 

Compañía de Distribución Integral Logista 
S.A.U. y GTECH Global Lottery, S.L.U., U.T.E. 

Spain 

Global Horizon Ventures Limited 

Hong Kong 

Intertab S.A. (i) 

Switzerland 

West Tobacco Pte Ltd (i) 

Singapore 

In Liquidation 
C/ Trigo, 39 – Polígono Industrial Polvoranca, Leganés, Madrid, 28914, Spain 

Sales and marketing of cigarettes in Asia 
Room 3907-08, 39th Floor, Hopewell Centre, 183 Queens Road East,  
Wanchai, Hong Kong 

Holding investments in subsidiary companies 
Société Fiduciaire Suisse-Coopers & Lybrand S.A., Route de la Glâne 107,  
Villars-sur-Glâne, 1752, Switzerland 

Dormant 
50 Raffles Place #32-01, Singapore Land Tower, 048623, Singapore 

Percentage 
owned

25.0

50.0

50.0

50.0

WWW.IMPERIALBR ANDSPLC.COM 

W W W . I M P E R I A L B R A N D S P L C . C O M

223333 
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RELATED UNDERTAKINGS – CONTINUED 

PARTNERSHIPS 

The Group also owns the following partnerships: 

Name 

Fabrica de Tabacos La Flor de Copan S de R.L. 
de C.V.  

Country 

Honduras 

Principal activity, registered address and principal place of business 

Holding investments in subsidiary companies 

Registered address and principal place of business: Apartado Postal 209,  
Colonia Mejia-García, Santa Rosa de Copán, Honduras  

Imperial Tobacco (Efka) GmbH & Co. KG

Germany 

Manufacture of tubes in Germany  

Imperial Tobacco Kazakhstan LLP (i) 

Kazakhstan 

Marketing and distribution of tobacco products in Kazakhstan 

Registered address and principal place of business: Max-Born-Straße 4,  
Hamburg, 22761, Germany 

Registered address and principal place of business: 3rd Floor,  
Prime Business Park, 100/2 Nursultan Nazarbayev Avenue,  
Medeuskiy District, Almaty, 050000, Kazakhstan 

ITG Brands Holdpartner LP 

United States of America 

Marketing and sale of tobacco products in United States of America 

Registered address and principal place of business: 714 Green Valley Road,  
Greensboro, NC27408, United States of America 

The subsidiaries listed were held throughout the year and the consolidated Group financial statements include all the subsidiary 
undertakings identified. All dormant UK entities have taken the exemption available to not have an audit of their financial statements. 

Unless otherwise stated the entities are unlisted, have 1 type of ordinary share capital and a reporting period ending on 30 September 
each year. 

(i)  December year end 
(ii)  March year end 
(iii)  Listed entity 
(iv)  Holding of one type of ordinary share only (where more than one type of share is authorised / in issue). 
(v)  Holding of two or more types of ordinary share (where more than one type of ordinary share is authorised / in issue). 

Only applicable to 100% owned subsidiaries. 

(vi)   Holding of preference shares only 
(vii)  Holding of ordinary and preference shares 
(viii) Holding of ordinary and redeemable shares 
(ix)  Holding of ordinary and deferred shares 
(x)  Holding of two types of ordinary share and redeemable shares 
(xi)  Holding of shares limited by guarantee. 

The percentage of issued share capital held by the immediate parent and the effective voting rights of the Group are the same except 
for Imperial Tobacco Italia Srl where the entire share capital, and therefore 100 per cent of the voting rights, are held by a number of 
Group companies. 

223344 
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|  ANNUAL REPORT AND ACCOUNTS 2021 

I M P E R I A L   B R A N D S   |   A N N U A L   R E P O R T   A N D   A C C O U N T S   2 0 2 1

 
SUPPLEMENTARY INFORMATION SHAREHOLDER INFORMATION

SHAREHOLDER INFORMATION

WEBSITE

Information on Imperial Brands 
PLC is available on our website:  
www.imperialbrandsplc.com

Equiniti also offers a range of 
shareholder information online. 
You can access information on your 
holdings, indicative share prices and 
dividend details and find practical help 
on transferring shares or updating 
your details at www.shareview.co.uk

FINANCIAL CALENDAR  
AND DIVIDENDS

INDIVIDUAL SAVINGS 
ACCOUNT

Half-year results are expected to 
be announced in May 2022 and the 
full-year’s results in November 2022. 

The Annual General Meeting of the 
Company will be held on Wednesday 
2 February 2022 at the Bristol Marriott 
Hotel, City Centre. The Notice of 
Meeting and explanatory notes 
about the resolutions to be proposed 
are set out in the circular enclosed 
with this Report.

Dividends are generally paid at 
the end of March, June, September 
and December. Payment of the 2021 
final dividend, if approved, will be 
on 31 March 2022 to shareholders on 
the Register of Members at the close 
of business on 18 February 2022. The 
associated ex-dividend date will be 
17 February 2022.

SHARE DEALING SERVICE

Our Registrars offer Shareview 
Dealing, a service which allows you 
to buy or sell Imperial Brands PLC 
ordinary shares if you are a UK 
resident. You can deal on the 
internet or by phone. Log on to  
www.shareview.co.uk/dealing or 
call them on 03456 037 037 between 
8.00am and 4.30pm Monday to 
Friday for more information 
about this service. If you wish to sell 
your Imperial Brands PLC ordinary 
shares, you will need your shareholder 
reference number, which you can find 
on your share certificate.

Investors in Imperial Brands PLC 
ordinary shares may take advantage of 
a low-cost Individual Savings Account 
(ISA) and Investment Account where 
they can hold their Imperial Brands 
PLC ordinary shares electronically. 
The ISA and Investment Account 
are operated by Equiniti Financial 
Services Limited. Commission starts 
from £12.50 and £1.75 respectively for 
the sale and purchase of shares.

For a brochure or to apply for an ISA 
or Investment Account go online to 
www.shareview.co.uk/dealing or call 
Equiniti on 0345 0700 720. 

DIVIDEND REINVESTMENT 
PLAN

Imperial Brands PLC has set up a 
dividend reinvestment plan (DRIP) 
to enable shareholders to use their 
cash dividend to buy further Imperial 
Brands PLC ordinary shares in the 
market. Further information can 
be obtained from Equiniti on 
0371 384 2037 (+44 371 384 2037 
if calling from outside the UK) or 
online at www.shareview.co.uk

AMERICAN DEPOSITARY 
RECEIPT FACILITY

Imperial Brands PLC ordinary shares 
are traded on the OTCQX International 
Premier platform in the form of 
American Depositary Shares (ADSs) 
using the symbol ‘IMBBY’. The ADS 
facility is administered by J.P. Morgan 
Chase, N.A. and enquiries should 
be directed to them at the address 
shown opposite.

W W W . I M P E R I A L B R A N D S P L C . C O M

235

SUPPLEMENTARY INFORMATION SHAREHOLDER INFORMATION – CONTINUED

REGISTERED OFFICE

121 Winterstoke Road 
Bristol BS3 2LL

+44 (0)117 963 6636

Incorporated and domiciled in England and Wales No: 3236483

REGISTRARS 

Equiniti Limited 
Aspect House 
Spencer Road 
Lancing 
West Sussex BN99 6DA

0371 384 2037* 
+44 (0)121 415 7009 
0371 384 2255* text phone for shareholders with hearing difficulties

*  Lines are open 8.30am to 5.30pm, Monday to Friday excluding public holidays in England and Wales.

AMERICAN DEPOSITARY RECEIPT FACILITY

EQ Shareowner Services 
P.O. Box 64504 
St. Paul, MN 55164-0504

Toll-free number inside USA: +1-800-990-1135* 
From outside the USA: +1 651-453-2128*

Online: Visit www.shareowneronline.com, then scroll down to ‘Contact Us’ information.

*  Lines are open Monday to Friday 7am to 7pm (Central Time US).

CORPORATE BROKERS

Credit Suisse International 
One Cabot Square 
Canary Wharf 
London E14 4QJ

+44 (0)20 7888 8000

Barclays Bank PLC 
5 The North Colonnade 
Canary Wharf 
London E14 4BB

+44 (0)20 7623 2323

AUDITORS

Ernst & Young LLP 
1 More London Place 
London 
SE1 2AF

236

I M P E R I A L   B R A N D S   |   A N N U A L   R E P O R T   A N D   A C C O U N T S   2 0 2 1

A digital version of this Annual Report is available online 
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Registered Office 
Imperial Brands PLC 
121 Winterstoke Road 
Bristol BS3 2LL 
UK

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