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INTERNATIONAL MOTORSPORTS CENTER
One Daytona Boulevard
Daytona Beach, FL 32114
We are in a
Winning position
ISC-11-2764_ISC_AR_Cover.indd 1
3/1/11 2:51 PM
DRIVEN TO BE THE WORLD LEADER IN MOTORSPORTS ENTERTAINMENT BY PROVIDING
SUPERIOR, INNOVATIVE, AND THRILLING GUEST EXPERIENCES.
International Speedway Corporation, (“ISC”) founded in 1953, is a leading promoter of motorsports themed entertainment activities
in the United States. The Company owns and/or operates 13 of the nation’s premier motorsports entertainment facilities, which in
total, have approximately one million grandstand seats and over 525 suites. ISC’s facilities are located in six of the nation’s top 12
media markets and nearly 80 percent of the country’s population is located within the primary trading areas of its facilities.
ISC promotes major motorsports events in every month of the racing season — more than any other motorsports promoter.
Collectively, ISC’s 13 facilities promote well over 100 motorsports events during the racing season.
• Daytona International Speedway ® in Florida
Talladega Superspeedway ® in Alabama
•
• Michigan International Speedway ® located outside Detroit
• Richmond International Raceway ® in Virginia
• Auto Club Speedway of Southern CaliforniaSM near Los Angeles
• Kansas Speedway ® in Kansas City, Kansas
Phoenix International Raceway ® in Arizona
•
• Chicagoland Speedway ® near Chicago, Illinois
• Route 66 Raceway SM near Chicago, Illinois
• Homestead-Miami Speedway SM in Florida
• Martinsville Speedway ® in Virginia
• Darlington Raceway ® in South Carolina
• Watkins Glen International ® in New York
ISC also promotes major motorsports activities in Montreal, Quebec, through its wholly owned subsidiary, Stock-Car Montreal.
In addition to motorsports facilities, ISC also owns and operates MRN Radio, the nation’s largest independent sports radio network
and Americrown Service Corporation, a provider of catering services, food and beverage concessions, and merchandise sales.
National Association for Stock Car Auto Racing (NASCAR) is the most prominent sanctioning body in stock car racing, based on
such factors as geographic presence, number of members and sanctioned events. ISC derives approximately 90 percent of its
revenues from NASCAR-sanctioned racing events.
ISC also attributes its solid revenues and profits to an operating strategy that produces significant operating cash flow which is
reinvested in strategic opportunities to grow the business and deliver shareholder value.
Board of directors
JAMES C. FRANCE
Chairman of the Board
International Speedway Corporation
LESA FRANCE KENNEDY
Vice Chair and Chief Executive Officer
International Speedway Corporation
LARRY AIELLO, JR.1
Retired as President and
Chief Executive Officer
Corning Cable Systems
JOHN R. COOPER2
Advisory Director
International Speedway Corporation
BRIAN Z. FRANCE
Chairman and
and Chief Executive Officer
NASCAR, Inc.
RAYMOND K. MASON, JR.
Chairman and President
CenterBank of Jacksonville, N.A.
LLOYD E. REUSS1
Former President
General Motors Corporation
J. HYATT BROWN1
Chairman
Brown & Brown, Inc.
EDSEL B. FORD II1
Board Director
Ford Motor Company
WILLIAM P. GRAVES1
President and Chief Executive Officer
American Trucking Associations
EDWARD H. RENSI1
Founder and CEO of
Tom and Eddies Restaurants
THOMAS W. STAED1
Chairman
Staed Family Associates, Ltd.
CHRISTY F. HARRIS
Attorney in private practice of
business and commercial law
MORI HOSSEINI1
Chairman and Chief Executive Officer
ICI Homes
1 Independent Board Member 2 Advisory Board Member
ISC-11-2764_ISC_AR_CoverREV.indd 1
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DEAR INTERNATIONAL SPEEDWAY CORPORATION SHAREHOLDERS, PARTNERS AND EMPLOYEES:
position during the race, ultimately takes the checkered flag. Forty-three cars driving nearly 200 mph in close proximity can
I t is not always the driver with the fastest car that wins the race. More often the driver, who puts him or herself in the best
become frenetic. But it is at that time when the best drivers shine. Years of honing their skills prepare them to navigate
obstacles and remain in position to exceed the competition.
The Company has faced an extended downturn in the economy that has affected most industries in the country, particularly those
that rely so heavily upon consumer spending. As consumer spending represents approximately two-thirds of the U.S. economy, it is
understandable that certain ISC revenues have been impacted during these challenging times.
What have we done to position ISC, your Company, to outpace the competition, to steer clear of the obstacles? What are we doing
to be in the best position to take the checkered flag? Plenty!
In review, we are continually strengthening the foundation of ISC. We are focused on accelerating ticket retention and advance sales.
We are creating tailored corporate marketing programs that benefit and support our business partners. We are growing through
development. We are returning capital to our shareholders. We are embracing ‘green’ initiatives and have been rewarded for it. And
what has always been consistent over the years is the dedicated and focused group of employees across our motorsports facilities,
subsidiaries and corporate office striving to fulfill ISC’s vision, mission and values everyday.
With an improving economic outlook and modest resurgence in consumer and corporate spending, we are excited about the 2011
race season and see tremendous opportunities for growth in your ISC investment.
We are
superior
Jamie McMurray etched his name in DAYTONA 500 history
by winning the 52nd running of “The Great American Race.”
ISC :: 2010 ANNUAL REPORT :: 3
WE ARE STRENGTHENING THE FOUNDATION OF ISC
ISC is solidly profitable and continues to generate substantial cash from operations. It remains a financially sound Company with
over $80.0 million in cash at fiscal year end and with modest debt levels. Maintaining robust cash reserves and reducing debt
remains an on-going priority as we further strengthen ISC’s financial position.
Over the past two years, over $267.0 million in long-term debt has been eliminated. In October, we successfully tendered a sizable
portion of ISC’s Senior Notes that would have matured in 2014. The Company not only benefited from the current favorable interest-
rate environment by refinancing the tendered notes with a lower cost alternative, but this move also allowed us to extend a significant
portion of our near-term debt maturities. Also noteworthy was our ability to secure a new five-year $300.0 million revolving credit
facility that will provide the Company tremendous flexibility to invest in the business and support its strategic initiatives.
ISC’s revenues, particularly attendance-related, have been impacted since the beginning of the economic downturn in 2008. This
year, total revenues decreased from 2009 by approximately 6.9 percent to $645.4 million. Even in this tough economic environment,
ISC reported non-GAAP net income for fiscal year 2010 of $73.2 million, or $1.52 per diluted share, which is a testament to our
strong margins and resilience of our business model.
These bottom line results were supported by ISC’s domestic broadcast and ancillary media revenues which provided $197.5 million
in operating income during the year. Also supporting our results have been concerted cost containment efforts that were started
in 2008, which eliminated approximately $25.0 million in sustainable cost reductions. More recently, additional Company-wide
initiatives were implemented to further reduce operating expenses by at least $20.0 million in 2011. These reductions will have a
positive impact on ISC’s operating margins and bottom-line.
Furthermore, these reductions, while sustainable, do not come at the expense of our guests, the ticket buying fans and corporate business
partners. The guest experience is paramount. Its importance is emphasized throughout our vision, mission and core values. If you have not
been to one of ISC’s 13 facilities across the country, we would encourage you to attend a race and see first hand our employees at their best.
WE ARE FOCUSING ON ACCELERATING TICKET RETENTION AND ADVANCE SALES
Ticket buying race fans are the foundation of our business. Our goal is to ensure that our customers have a positive and memorable
experience from the moment they purchase their tickets to the time they return home. As such, considerable attention is placed on
pricing, consumer marketing and retention initiatives.
ISC VISION, MISSION, AND CORE VALUES:
VISION
MISSION
CORE VALUES
To be the world
leader in motorsports
entertainment by
providing superior,
innovative, and thrilling
guest experiences
• Deliver memorable motorsports experiences for all guests at ISC facilities
• Maximize the power of one: Leverage corporate scale and identify, share,
adapt, and adopt the best practices of our business units
• Attract, develop, and retain a strong employee base that embraces our
core values
• Fortify the core of our business while developing consolidated strategies to
leverage our core
• Consistently operate efficiently and effectively to maximize shareholder value
Integrity
•
• Results Oriented
• Customer Centric
•
• Employee Focus
• Citizenship
Innovation
ISC :: 2010 ANNUAL REPORT :: 4
ISC’s ticket pricing model is a fundamental part of the Company’s long-term strategy. Our commitment to providing our customers
with an incredible experience at excellent value is present throughout our organization. In a tightened consumer spending
environment, we must provide fans with the highest value for their dollar to keep them returning year after year.
Our principles are to treat our most loyal customers the best. Those that renew early will continue to get the best deals possible;
motivating our fans to make their purchasing decisions sooner. While the Company is still experiencing strong demand for its
events, the ticket purchasing decisions are coming late in the sales cycle. Our initiatives are focused on this issue.
Actively prospecting for new fans, is ongoing. For the next generation of new fans, we are focused on youth marketing and ‘first
timers’ through targeted promotions which include special value-added ticket packages, as well as providing introductory fan
engagement initiatives.
Other consumer initiatives to drive ticket sales include focusing on the at-track guest experience. We continue to reinvest
into our facilities with enhanced seating and new fan amenities such as improved state-of-the-art video scoring towers,
exciting pre-race activities and improved access entering and leaving our facilities. All of these have proven to be important
to ticket sales and retention.
Another avenue is leveraging technology optimally, allowing us to market to our fans in an efficient, effective way. As people
respond differently to different messages, we have increased the use of targeted segmented marketing to influence behavior. We
are seeing terrific results through these campaigns.
We are improving our online interactive experience to drive interest and sales. We are implementing processes to secure
immediate feedback from our customers following a major event. Through these coordinated efforts, we are better able to
understand our customers’ trends and habits so we can deliver the right message, at the right time, to the right audience.
It is our expectation that through our ticket pricing strategies and related consumer initiatives, we will drive an increase in revenue
and eventually regain a more normalized advance ticket sales trend.
We are
innovative
The Sprint FANDECK inside Daytona International Speedway’s Sprint FANZONE
offers fans a unique behind the scenes glimpse into the NASCAR garages.
ISC :: 2010 ANNUAL REPORT :: 5
WE ARE CREATING TAILORED CORPORATE MARKETING PROGRAMS THAT BENEFIT
AND SUPPORT OUR BUSINESS PARTNERS
NASCAR fan support and avidity is unsurpassed in all of sports. The 70 million plus fans have attractive demographics and more
importantly exceptionally strong household purchasing behaviors. ISC is able to market these demographics to our corporate
sponsors because our fans are more likely to have children at home, more likely to purchase and consume a variety of different
products, and therefore, provide terrific opportunities for our corporate sponsors.
Illustrative of this is our new five-year sponsor partnership with GEICO that provides the Company promotional and entitlement
rights at ISC-owned campgrounds at seven tracks. We were able to create this innovative partnership because we worked with
GEICO to better understand their goal of increased insurance sales to customers with recreational vehicles, all-terrain vehicles,
boats and other power sports products.
NASCAR demographics reveal fans that are active outdoors, with a strong percentage having participated in camping activities
within the last 12 months. This factor coupled with ISC’s national footprint of major motorsports facilities, touting tens of thousands
of campsites, provides GEICO the access to its ideal customers on a grassroots level.
Like GEICO, Corporate America wants to tap into these attractive fan demographics and habits. That is why there are more Fortune 500
companies involved in NASCAR than any other sport. And it is our belief, which we see play out time and time again, that an investment in
NASCAR can be the most efficient and the most effective in all of sports. It is driven by the responsiveness of brand loyal race fans.
ISC is uniquely positioned to capitalize on this popularity, and we expect that revenues from our corporate marketing partnerships will
grow over the long term, contributing to strong earnings and cash flow stability and predictability. We have a national platform of
premier facilities and events in key markets. Our events take place in six of the top 12 media markets with two-thirds of the total U.S.
population within driving distance. And our events span the entire race calendar, from the prestigious Daytona 500 in February to the Ford
Championship Weekend in November, which crowns the champions in the top three national NASCAR racing series.
WE ARE CREATING GROWTH THROUGH DEVELOPMENT
We are also making strategic investments in projects that will complement our core business and provide value for our
shareholders. With ISC controlling over 13,000 acres, there is tremendous untapped resources.
In 2010, on 100 acres overlooking Turn 2 at our Kansas Speedway, construction began on a Hollywood-themed and branded casino
with our joint venture partner Penn National Gaming. This phase of the gaming and entertainment destination facility will feature
an 82,000 square foot casino with 2,000 slot machines and 52 table games, a 1,253 space parking structure as well as a sports-
themed bar, dining and entertainment options.
To compliment our investment in the casino project, NASCAR approved our request to realign a second Sprint Cup series event to
Kansas Speedway beginning this year. The combination of a premium-branded casino with a major motorsports entertainment
facility is destined to become one of the foremost sports and leisure destinations in the country.
Construction is on budget and on target to open in the first half of 2012. At this point, the joint venture is expected to generate in
excess of $50 million in EBITDA in 2013, the first full year of operation.
Not only is this the first venture underway to monetize ISC’s real estate, but also one that is expected to be tremendously successful
for our shareholders. ISC’s share of the expected cash flow from the 50/50 joint venture is equivalent to opening a new major
ISC :: 2010 ANNUAL REPORT :: 6
motorsports facility with a NASCAR Sprint Cup Series date included. Since there are no new Sprint Cup dates being given by
NASCAR, this is an innovative way to increase ISC’s bottom line results. We are encouraged by the potential of this project and are
exploring similar long-term ancillary real estate development opportunities at our other facilities that are market appropriate.
WE ARE RETURNING CAPITAL TO OUR SHAREHOLDERS
Returning capital to our shareholders is an important component of our long-term capital allocation strategy. It supports ISC’s share
price and enhances its enterprise value. Through an annual dividend coupled with a stock buyback program that was implemented
in fiscal year 2007, ISC has returned a significant amount of capital to its shareholders.
With an improved operating environment and our belief that ISC’s share price remains undervalued, our Board of Directors approved
approximately $30.0 million in open market share repurchases during the 2011 fiscal year. This is in addition to the approximately
$9.0 million in planned dividend payments.
WE ARE EMBRACING ‘GREEN’ INITIATIVES AND HAVE BEEN AWARDED FOR IT
Last year we began discussing ISC’s and the sport’s commitment to implementing positive environmental management practices.
Solid strides have been made in increasing the Company’s efforts in recycling, using renewable energy and wildlife conservation.
This past year, our Michigan International Speedway became the first motorsports facility on the NASCAR Sprint Cup Series circuit
to use an alternative energy source. Also this past year, our headquarters building, the International Motorsports Center, was
awarded Leadership in Energy and Environmental Design gold certification from the U.S. Green Building Council. And more recently,
the building was awarded the ENERGY STAR certification.
All of our combined environmental efforts, from event recycling to planting trees and using solar panels to create energy,
provide long-term value for the Company. But most importantly, and why it is a part of our strategic plan, is it is simply the right
thing to do.
We are
Thrilling
Talladega Superspeedway has produced some of the
fastest and most competitive racing in history.
ISC :: 2010 ANNUAL REPORT :: 7
STRIVING TO FULFILL ISC’S VISION, MISSION AND VALUES EVERYDAY
“To be the world leader in motorsports entertainment by providing superior, innovative and thrilling guest experiences”
The 2011 motorsports season began at our iconic Daytona International Speedway. While the start of a season is always exciting, this
year is particularly exciting with the new repaved surface on the speedway. This is only the second time in its history that it has been
repaved, and the outcome is fantastic and true to Bill France Sr.’s original vision, layout and geometry of this legendary track built back in
the late 1950s. And, importantly, the racing was phenomenal. The 53rd running of the Daytona 500 featured a record 74 lead changes
and 22 leaders. The winner, Trevor Bayne, who turned 20 in February, won in only his second career start to become the youngest
winner of the “Great American Race.” The live broadcast was the number one sporting event on television with over 30 million unique
viewers tuned in to Daytona 500. This is a great start to the 2011 motorsports season.
Naming everyone who had a hand in getting the speedway ready for the start of the season is too long to list, but they, like all of our
employees, fulfill our vision, mission and values everyday.
In closing, the improvements NASCAR has implemented over the past few years and more recently to address attendance and television ratings
are encouraging. Everyone involved in the sport -- the promoters, the drivers and teams, NASCAR, broadcasters -- have been focused on
elevating the sport’s appeal. All stakeholders are listening to the fans and responding appropriately to their feedback. We are seeing greater
collaboration and, as a result, fully expect to see positive benefits. Importantly, and what will keep fans coming back, is today’s racing is
arguably some of the most exciting competition witnessed. Everyone is working together to communicate
the excitement so more will experience the positive momentum building and join the other 70 plus
million NASCAR fans. We believe we have not yet seen the heights that this sport can achieve.
ISC is moving forward on various strategic initiatives to ensure the Company remains the leader in
motorsports entertainment. Our sound fiscal policies maintain a strong financial position that
provides a significant competitive advantage within our industry. Also, ISC’s guaranteed
media rights income provides the Company with substantial earnings stability and visibility.
This is a true differentiating factor for ISC as compared to most other companies. And our
national footprint of major motorsports facilities and events places ISC in a unique position
to deliver year-round value to sponsors and advertisers. No other motorsports company
can offer as many varied marketing solutions across such a wide breadth of assets. This
is a key strategic and enduring competitive advantage for ISC.
We are encouraged with the economic recovery currently underway and its positive
influence on consumer and corporate spending. We remain confident that ISC is
positioned to benefit from this renewed confidence.
Thank you for your continued support of ISC, and see you at the races!
LESA FRANCE KENNEDY
VICE CHAIR AND CHIEF EXECUTIVE OFFICER
JOHN R. SAUNDERS
PRESIDENT
ISC :: 2010 ANNUAL REPORT :: 8
It was a historic moment in the history of Daytona International Speedway when the stars of NASCAR and
GRAND-AM returned to the “World Center of Racing” to race on the new asphalt. Speedweeks 2011 kicked
off with the 49th annual Rolex 24 at Daytona GRAND-AM Rolex Sports Car Series race and concluded with
the 53rd annual Daytona 500, the prestigious season-opening event to the NASCAR Sprint Cup Series.
ISC :: 2010 ANNUAL REPORT :: 9
CORPORATE OFFICERS
JAMES C. FRANCE
Chairman of the Board
LESA FRANCE KENNEDY
Vice Chair and Chief Executive Officer
JOHN R. SAUNDERS
President
W. GARRETT CROTTY
Senior Vice President, General Counsel & Secretary
DANIEL W. HOUSER
Senior Vice President, Chief Financial Officer and
Treasurer
JOIE S. CHITWOOD III
President of Daytona International Speedway and
Vice President of ISC
LAURA E. JACKSON
Vice President, Human Resources
Investor Inquiries and 10-K
For more information about International
Speedway Corporation, contact:
Investor and Corporate Communications
International Speedway Corporation
International Motorsports Center
One Daytona Boulevard
Daytona Beach, FL 32114
Phone: (386) 681-4281
www.internationalspeedwaycorporation.com
W. GRANT LYNCH, JR.
Chairman of Talladega Superspeedway and
Vice President, ISC Strategic Initiatives
CRAIG A. NEEB
Vice President, Multi-Channel Marketing &
Chief Information Officer
BRETT M. SCHARBACK
Vice President - Deputy General Counsel,
Chief Compliance Officer and Assistant Secretary
BRIAN K. WILSON
Vice President of Corporate Development
TRACIE K. WINTERS
Vice President, Business Development
DARYL Q. WOLFE
Vice President and Chief Marketing Officer
Corporate Address
International Speedway Corporation
International Motorsports Center
One Daytona Boulevard
Daytona Beach, FL 32114-1243
Transfer Agent and Registrar
Computershare
P.O. Box 43078
Providence, RI 02940-3078
(800) 568-3476
Independent Auditors for 2010
Ernst & Young LLP, Jacksonville, FL
ISC :: 2010 ANNUAL REPORT :: 10
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 10-K
Annual Report Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934
For the fiscal year period ended November 30, 2010
INTERNATIONAL SPEEDWAY CORPORATION
(Exact name of registrant as specified in its charter)
ONE DAYTONA BOULEVARD, DAYTONA BEACH, FLORIDA
(Address of principal executive offices)
32114
(Zip code)
FLORIDA
(State or other jurisdiction of incorporation)
O-2384
(Commission File Number)
59-0709342
(I.R.S. Employer Identification Number)
Registrant’s telephone number, including area code: (386) 254-2700
Securities registered pursuant to Section 12 (b) of the Act:
Title of each class
Class A Common Stock — $.01 par value
Name of each exchange on which registered
NASDAQ/National Market System
Securities registered pursuant to Section 12 (g) of the Act:
Common Stock — $.10 par value
Class B Common Stock — $.01 par value
(Title of Class)
Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.
Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act.
YES R NO £
YES £ NO R
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the
preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90
days.
YES R NO £
Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be
submitted and posted pursuant to Rule 405 of Regulation S-T (Section 232.405 of this chapter) during the preceding 12 months (or for such shorter period that the
registrant was required to submit and post such files).
YES R NO £
Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K (Section 229.405 of this chapter) is not contained herein, and will not
be contained, to the best of registrant’s knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any
amendment to this Form 10-K. R
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions
of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act. (Check one):
Large accelerated filer R
Accelerated filer £
Non-accelerated filer £
(Do not check if a smaller reporting company)
Smaller reporting company £
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).
YES £ NO R
The aggregate market value of the voting stock held by nonaffiliates of the registrant as of May 31, 2010 was $829,968,887.95 based upon the last reported sale price of
the Class A Common Stock on the NASDAQ National Market System on Friday, May 28, 2010 and the assumption that all directors and executive officers of the
Company, and their families, are affiliates.
ISC :: 2010 ANNUAL REPORT :: FORM 10-K :: 1
At December 31, 2010, there were outstanding: No shares of Common Stock, $.10 par value per share, 27,668,585 shares of Class A Common Stock, $.01 par value per
share, and 20,373,199 shares of Class B Common Stock, $.01 par value per share.
DOCUMENTS INCORPORATED BY REFERENCE. The information required by Part III is to be incorporated by reference from the definitive information statement
which involves the election of directors at our April 2011 Annual Meeting of Shareholders and which is to be filed with the Commission not later than 120 days after
November 30, 2010. Certain of the exhibits listed in Part IV are incorporated by reference from the Company’s Registration Statement filed on Form S-4, File No. 333-
118168.
EXCEPT AS EXPRESSLY INDICATED OR UNLESS THE CONTEXT OTHERWISE REQUIRES, “ISC,” “WE,” “OUR,” “COMPANY,” “US,” OR
“INTERNATIONAL SPEEDWAY” MEAN INTERNATIONAL SPEEDWAY CORPORATION, A FLORIDA CORPORATION, AND ITS SUBSIDIARIES.
TABLE OF CONTENTS
PART I
ITEM 1. BUSINESS
ITEM 1A. RISK FACTORS
ITEM 1B. UNRESOLVED STAFF COMMENTS
ITEM 2. PROPERTIES
ITEM 3. LEGAL PROCEEDINGS
ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS
PART II
ITEM 5. MARKET PRICE OF AND DIVIDENDS ON REGISTRANT’S COMMON EQUITY AND RELATED
STOCKHOLDER MATTERS
ITEM 6. SELECTED FINANCIAL DATA
ITEM 7. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF
OPERATIONS
ITEM 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK
ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA
ITEM 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL
DISCLOSURE
ITEM 9A. CONTROLS AND PROCEDURES
PART III
PART IV
ITEM 15. EXHIBITS, CONSOLIDATED FINANCIAL STATEMENT SCHEDULES
SIGNATURES
ISC :: 2010 ANNUAL REPORT :: FORM 10-K :: 2
PART I
ITEM 1. BUSINESS
GENERAL
We are a leading owner of major motorsports entertainment facilities and promoter of motorsports themed entertainment activities in
the United States. Our motorsports themed event operations consist principally of racing events at our major motorsports
entertainment facilities. We currently own and/or operate 13 of the nation’s major motorsports entertainment facilities:
• Daytona International Speedway® in Florida;
• Talladega Superspeedway® in Alabama;
• Michigan International Speedway® in Michigan;
• Richmond International Raceway® in Virginia;
• Auto Club Speedway of Southern CaliforniaSM in California;
• Kansas Speedway® in Kansas;
• Chicagoland Speedway® in Illinois;
• Phoenix International Raceway® in Arizona;
• Homestead-Miami SpeedwaySM in Florida;
• Martinsville Speedway® in Virginia;
• Darlington Raceway® in South Carolina;
• Watkins Glen International® in New York; and
• Route 66 RacewaySM in Illinois.
In addition, we promote major motorsports activities in Montreal, Quebec, through our wholly owned subsidiary, Stock-Car Montreal.
In 2010, these motorsports entertainment facilities promoted well over 100 stock car, open wheel, sports car, truck, motorcycle and
other racing events, including:
• 21 National Association for Stock Car Auto Racing (“NASCAR”) Sprint Cup Series events;
• 16 NASCAR Nationwide Series events;
• 10 NASCAR Camping World Truck Series events;
• one National Hot Rod Association (“NHRA”) Full Throttle drag racing series event;
•
six Grand American Road Racing Association (“Grand American”) events including the premier sports car endurance event in
the United States, the Rolex 24 at Daytona; and
• a number of other prestigious stock car, sports car, open wheel and motorcycle events.
ISC :: 2010 ANNUAL REPORT :: FORM 10-K :: 3
Our business consists principally of promoting racing events at these major motorsports entertainment facilities, which, in total,
currently has approximately one million grandstand seats and 530 suites. We earn revenues and generate substantial cash flows
primarily from admissions, television and ancillary media rights fees, promotion and sponsorship fees, hospitality rentals (including
luxury suites, chalets and the hospitality portion of club seating), advertising revenues, royalties from licenses of our trademarks and
track rentals. We own Americrown Service Corporation (“Americrown”), which provides catering, concessions and merchandise sales
and service at certain of our motorsports entertainment facilities. We also own and operate the Motor Racing Network, Inc. radio
network, or MRN Radio, the nation’s largest independent motorsports radio network in terms of event programming.
At the beginning of fiscal 2009, entitlement for the NASCAR Craftsman Truck series changed and became the NASCAR Camping
World Truck Series. Throughout this document, the naming convention for these series is consistent with the current branding.
INCORPORATION
We were incorporated in 1953 under the laws of the State of Florida under the name “Bill France Racing, Inc.” and changed our name
to “Daytona International Speedway Corporation” in 1957. With the groundbreaking for Talladega Superspeedway in 1968, we
changed our name to “International Speedway Corporation.” Our principal executive offices are located at One Daytona Boulevard,
(386) 254-2700. We maintain a website at
Daytona Beach, Florida 32114, and our
http://www.internationalspeedwaycorporation.com/. The information on our website is not part of this report.
telephone number
is
OPERATIONS
The general nature of our business is a motorsports themed amusement enterprise, furnishing amusement to the public in the form of
motorsports themed entertainment. Our motorsports themed event operations consist principally of racing events at our major
motorsports entertainment facilities, which include providing catering, merchandise and food concessions at our motorsports
entertainment facilities that host NASCAR Sprint Cup Series events except for catering and food concessions at Chicagoland
Speedway (“Chicagoland”) and Route 66 Raceway (“Route 66”). Our other operations include MRN Radio; our 50.0 percent equity
investment in the joint venture SMISC, LLC (“SMISC”), which conducts business through a wholly owned subsidiary Motorsports
Authentics, LLC; and certain other activities. We derived approximately 89.8 percent of our 2010 revenues from NASCAR-
sanctioned racing events at our wholly owned motorsports entertainment facilities.
In addition to events sanctioned by NASCAR, in fiscal 2010, we promoted other stock car, open wheel, sports car, motorcycle and go-
kart racing events.
Americrown — Food, Beverage and Merchandise Operations
We conduct, either through operations of the particular facility or through our wholly owned subsidiary operating under the name
“Americrown,” souvenir merchandising operations, food and beverage concession operations and catering services, both in suites and
chalets, for customers at each of our motorsports entertainment facilities with the exception of food and beverage concessions and
catering services at Chicagoland and Route 66.
MRN Radio
Our subsidiary, Motor Racing Network, Inc., does business under the name “MRN Radio,” but is not a radio station. Rather, it creates
motorsports-related programming content carried on radio stations around the country, as well as a national satellite radio service,
Sirius XM Radio. MRN Radio produces and syndicates to radio stations live coverage of the NASCAR Sprint Cup, Nationwide and
Camping World Truck series races and certain other races conducted at our motorsports entertainment facilities, as well as some races
conducted at motorsports entertainment facilities we do not own. Sirius XM Radio also compensates MRN Radio for the
contemporaneous
its website,
motorracingnetwork.com, and derives revenue from the sale of advertising on such. Each track presently has the ability to separately
contract for the rights to radio broadcasts of NASCAR and certain other events held at its facilities. In addition, MRN Radio provides
production services for Sprint Vision, the trackside large screen video display units, at substantially all NASCAR Series event
weekends. MRN Radio also produces and syndicates daily and weekly NASCAR racing-themed programs. MRN Radio derives
revenue from the sale of national advertising contained in its syndicated programming, the sale of advertising and audio and video
production services for Sprint Vision, as well as from rights fees paid by radio stations that broadcast the programming.
race broadcasts. MRN Radio produces and provides unique content
re-airing of
to
ISC :: 2010 ANNUAL REPORT :: FORM 10-K :: 4
Other Activities
From time to time, we use our track facilities for testing for teams, driving schools, riding experiences, car shows, auto fairs, concerts
and settings for television commercials, print advertisements and motion pictures. We also rent “show cars” for promotional events.
EQUITY INVESTMENTS
Kansas Hotel and Casino Development
We have a 50/50 partnership with Penn National Gaming (“Penn”) which is currently developing a casino and hotel project in
Wyandotte County, on property adjacent to our Kansas Speedway facility. Penn serves as the managing member and is responsible for
the development and operation of the casino and future hotel.
Motorsports Authentics
We partnered with Speedway Motorsports, Inc. in a 50/50 joint venture, SMISC, which, through its wholly owned subsidiary
Motorsports Authentics, LLC conducts business under the name Motorsports Authentics (“MA”). MA designs, promotes, markets and
distributes motorsports licensed merchandise.
Other Equity Investments
Our equity investments also included a 50.0 percent limited partnership investment in Stock-Car Montreal L.P. prior to the acquisition
of the remaining interest in February 2009.
Competition
We are among the largest owners of major motorsports themed entertainment facilities based on revenues, number of facilities owned
or operated, number of motorsports themed events promoted and market capitalization. Racing events compete with other professional
sports such as football, basketball, hockey and baseball, as well as other recreational events and activities. Our events also compete
with other racing events sanctioned by various racing bodies such as NASCAR, the American Sportbike Racing Association —
Championship Cup Series, United States Auto Club (“USAC”), Sports Car Club of America (“SCCA”), Grand American, ARCA and
others, many of which are often held on the same dates at separate motorsports entertainment facilities. We believe that the type and
caliber of promoted racing events, facility location, sight lines, pricing, variety of motorsports themed amusement options and level of
customer conveniences and amenities are the principal factors that distinguish competing motorsports entertainment facilities.
Employees
As of November 30, 2010 we had over 850 full-time employees. We also engage a significant number of temporary personnel to assist
during periods of peak attendance at our events, some of whom are volunteers. None of our employees are represented by a labor
union. We believe that we enjoy a good relationship with our employees.
Company Website Access and SEC Filings
The Company’s website may be accessed at http://www.internationalspeedwaycorporation.com/. Through a link on the Investor
Relations portion of our internet website, you can access all of our filings with the Securities and Exchange Commission (“SEC”).
However, in the event that the website is inaccessible our filings are available to the public over the internet at the SEC’s website at
http://www.sec.gov. You may also read and copy any document we file with the SEC at its public reference facilities at 100 F Street,
NE, Washington, D.C. 20549. You can also obtain copies of the documents at prescribed rates by writing to the Public Reference
Room of the SEC at 100 F Street, NE, Washington, D.C. 20549. Please call the SEC at 1-800-SEC-0330 for further information on the
operation of the public reference facilities. You can also obtain information about us at the offices of the National Association of
Securities Dealers, 1735 K St., N.W., Washington, D.C. 20006.
ISC :: 2010 ANNUAL REPORT :: FORM 10-K :: 5
ITEM 1A. RISK FACTORS
Forward-looking statements.
This report contains forward-looking statements. The documents incorporated into this report by reference may also contain forward-
looking statements. You can identify a forward-looking statement by our use of the words “anticipate,” “estimate,” “expect,” “may,”
“believe,” “objective,” “projection,” “forecast,” “goal,” and similar expressions. Forward-looking statements include our statements
regarding the timing of future events, our anticipated future operations and our anticipated future financial position and cash
requirements.
We believe that the expectations reflected in our forward-looking statements are reasonable. We do not know whether our
expectations will ultimately prove correct.
In the section that follows below, in cautionary statements made elsewhere in this report, and in other filings we have made with the
SEC, we list the important factors that could cause our actual results to differ from our expectations. Our actual results could differ
materially from those anticipated in these forward-looking statements as a result of the risk factors described below and other factors
set forth in or incorporated by reference in this report.
These factors and cautionary statements apply to all future forward-looking statements we make. Many of these factors are beyond our
ability to control or predict. Do not put undue reliance on forward-looking statements or project any future results based on such
statements or on present or prior earnings levels.
Additional information concerning these, or other factors, which could cause the actual results to differ materially from those in our
forward-looking statements is contained from time to time in our other SEC filings. Copies of those filings are available from us
and/or the SEC.
Adverse changes in our relationships with NASCAR and other motorsports sanctioning bodies, or their present sanctioning practices,
could limit our future success.
Our success has been, and is expected to remain, dependent on maintaining good working relationships with the organizations that
sanction the races we promote at our facilities, particularly NASCAR. NASCAR-sanctioned races conducted at our wholly owned
subsidiaries accounted for approximately 89.8 percent of our total revenues in fiscal 2010. Each NASCAR sanctioning agreement (and
the accompanying media rights fees revenue) is awarded on an annual basis and NASCAR is not required to continue to enter into,
renew or extend sanctioning agreements with us to conduct any event. Any adverse change in the present sanctioning practices, could
adversely impact our operations and revenue. Moreover, although our general growth strategy includes the possible development
and/or acquisition of additional motorsports entertainment facilities, we have no assurance that any sanctioning body, including
NASCAR, will enter into sanctioning agreements with us to conduct races at any newly developed or acquired motorsports
entertainment facilities. Failure to obtain a sanctioning agreement for a major NASCAR event could negatively affect us. Similarly,
although NASCAR has in the past approved our requests for realignment of sanctioned events, NASCAR is not obligated to modify
its race schedules to allow us to schedule our races more efficiently or profitably.
Changes to media rights revenues could adversely affect us.
Domestic broadcast and ancillary media rights fees revenues are an important component of our revenue and earnings stream and any
adverse changes to such rights fees revenues could adversely impact our results. The current long-term contracts, which expire in
2014, give us significant cash flow visibility. Any material changes in the media industry that could lead to differences in historical
practices or decreases in the term and/or financial value of future broadcast agreements could have a material adverse affect on our
revenues and financial results. For example, following fiscal 2006, NASCAR entered into new agreements related to these media
rights and, as a result, the 2007 industry rights fees were less than the 2006 industry rights fees even though the gross average annual
rights fee for the industry increased.
Changes, declines and delays in consumer and corporate spending as well as illiquid credit markets could adversely affect us.
Our financial results depend significantly upon a number of factors relating to discretionary consumer and corporate spending,
including economic conditions affecting disposable consumer income and corporate budgets such as:
ISC :: 2010 ANNUAL REPORT :: FORM 10-K :: 6
• employment;
• business conditions;
•
•
interest rates; and
taxation rates.
These factors can impact both attendance at our events and advertising and marketing dollars available from the motorsports
industry’s principal sponsors and potential sponsors. Economic and other lifestyle conditions such as illiquid consumer and business
credit markets adversely affect consumer and corporate spending thereby impacting our revenue, profitability and financial results.
Further, changes in consumer behavior such as deferred purchasing decisions and decreased spending budgets adversely impact our
cash flow visibility and revenues. The significant economic deterioration that occurred during fiscal 2008, for example, has impacted
these areas of our business and our revenues and financial results.
Unavailability of credit on favorable terms can adversely impact our growth, development and capital spending plans. General
economic conditions were significantly and negatively impacted by the September 11, 2001 terrorist attacks and the war in Iraq and
could be similarly affected by any future attacks, by a terrorist attack at any mass gathering or fear of such attacks, or by other acts or
prospects of war. Any future attacks or wars or related threats could also increase our expenses related to insurance, security or other
related matters. A weakened economic and business climate, as well as consumer uncertainty and the loss of consumer confidence
created by such a climate, could adversely affect our financial results. Finally, our financial results could also be adversely impacted
by a widespread outbreak of a severe epidemiological crisis.
Delay, postponement or cancellation of major motorsports events because of weather or other factors could adversely affect us.
We promote outdoor motorsports entertainment events. Weather conditions affect sales of, among other things, tickets, food, drinks
and merchandise at these events. Poor weather conditions prior to an event, or even the forecast of poor weather conditions, could
have a negative impact on us, particularly for walk-up ticket sales to events which are not sold out in advance. If an event scheduled
for one of our facilities is delayed or postponed because of weather or other reasons such as, for example, the general postponement of
all major sporting events in the United States following the September 11, 2001 terrorism attacks, we could incur increased expenses
associated with conducting the rescheduled event, as well as possible decreased revenues from tickets, food, drinks and merchandise
at the rescheduled event. If such an event is cancelled, we would incur the expenses associated with preparing to conduct the event as
well as losing the revenues, including any live broadcast revenues, associated with the event, to the extent such losses were not
covered by insurance.
If a cancelled event is part of the NASCAR Sprint Cup, NASCAR Nationwide or NASCAR Camping World Truck series, in the year
of cancellation we could experience a reduction in the amount of money we expect to receive from television revenues for all of our
NASCAR-sanctioned events in the series that experienced the cancellation. This would occur if, as a result of the cancellation, and
without regard to whether the cancelled event was scheduled for one of our facilities, NASCAR experienced a reduction in television
revenues greater than the amount scheduled to be paid to the promoter of the cancelled event.
France Family Group control of NASCAR creates conflicts of interest.
Members of the France Family Group own and control NASCAR. James C. France, our Chairman of the Board, and Lesa France
Kennedy, our Vice Chairman and Chief Executive Officer, are both members of the France Family Group in addition to holding
positions with NASCAR. Each of them, as well as our general counsel, spends part of his or her time on NASCAR’s business.
Because of these relationships, even though all related party transactions are approved by our Audit Committee, certain potential
conflicts of interest between us and NASCAR exist with respect to, among other things:
•
•
•
the terms of any sanctioning agreements that may be awarded to us by NASCAR;
the amount of time the employees mentioned above and certain of our other employees devote to NASCAR’s affairs; and
the amounts charged or paid to NASCAR for office rental, transportation costs, shared executives, administrative expenses and
similar items.
ISC :: 2010 ANNUAL REPORT :: FORM 10-K :: 7
France Family Group members, together, beneficially own approximately 38.0 percent of our capital stock and over 70.2 percent of
the combined voting power of both classes of our common stock. Historically members of the France Family Group have voted their
shares of common stock in the same manner. Accordingly, they can (without the approval of our other shareholders) elect our entire
Board of Directors and determine the outcome of various matters submitted to shareholders for approval, including fundamental
corporate transactions and have done so in the past. If holders of class B common stock other than the France Family Group elect to
convert their beneficially owned shares of class B common stock into shares of class A common stock and members of the France
Family Group do not convert their shares, the relative voting power of the France Family Group will increase. Voting control by the
France Family Group may discourage certain types of transactions involving an actual or potential change in control of us, including
transactions in which the holders of class A common stock might receive a premium for their shares over prevailing market prices.
Our success depends on the availability and performance of key personnel
Our continued success depends upon the availability and performance of our senior management team which possesses unique and
extensive industry knowledge and experience. Our inability to retain and attract key employees in the future, could have a negative
effect on our operations and business plans.
Future impairment of goodwill and other intangible assets or long-lived assets by us or our equity investments and joint ventures
could adversely affect our financial results
Our consolidated balance sheets include significant amounts of goodwill and other intangible assets and long-lived assets which could
be subject to impairment.
•
•
•
In fiscal 2008, we recorded a before-tax charge of approximately $2.2 million as an impairment of long-lived assets primarily
attributable to costs associated with the fill removal process at our Staten Island property and impairments of certain other
long-lived assets;
In fiscal 2009, we recorded a before-tax charge of approximately $16.7 million as an impairment of long-lived assets primarily
attributable to the reduction of the carrying value of our Staten Island property and impairment charges relating to certain other
long-lived assets; and
In fiscal 2010, we recorded a before-tax charge of approximately $8.9 million as an impairment of long-lived assets primarily
attributable to the non-cash impairment of certain costs related to the Daytona Development Project and removal of certain
other long-lived assets located at our motorsports facilities.
As of November 30, 2010, goodwill and other intangible assets and property and equipment accounts for approximately $1,674.2
million, or 89.1 percent of our total assets. We account for our goodwill and other intangible assets in accordance with Accounting
Standards Codification (“ASC”) 350 and for our long-lived assets in accordance with ASC 360. Both ASC 350 and 360 require testing
goodwill and other intangible assets and long-lived assets for impairment based on assumptions regarding our future business outlook.
While we continue to review and analyze many factors that can impact our business prospects in the future, our analyses are subjective
and are based on conditions existing at and trends leading up to the time the assumptions are made. Actual results could differ
materially from these assumptions. Our judgments with regard to our future business prospects could impact whether or not an
impairment is deemed to have occurred, as well as the timing of the recognition of such an impairment charge. If future testing for
impairment of goodwill and other intangible assets or long-lived assets results in a reduction in their carrying value, we will be
required to take the amount of the reduction in such goodwill and other intangible assets or long-lived assets as a non-cash charge
against operating income, which would also reduce shareholders’ equity.
In addition, our growth strategy includes investing in certain joint venture opportunities. In these equity investments we exert
significant influence on the investee but do not have effective control over the investee, which adds an additional element of risk that
can adversely impact our financial position and results of operations. Our equity investments total approximately $43.7 million at
November 30, 2010.
Personal injuries to spectators and participants could adversely affect financial results.
Motorsports can be dangerous to participants and spectators. We maintain insurance policies that provide coverage within limits that
we believe should generally be sufficient to protect us from a large financial loss due to liability for personal injuries sustained by
persons on our property in the ordinary course of our business. There can be no assurance, however, that the insurance will be
ISC :: 2010 ANNUAL REPORT :: FORM 10-K :: 8
adequate or available at all times and in all circumstances. Our financial condition and results of operations could be affected
negatively to the extent claims and expenses in connection with these injuries are greater than insurance recoveries or if insurance
coverage for these exposures becomes unavailable or prohibitively expensive.
In addition, sanctioning bodies could impose more stringent rules and regulations for safety, security and operational activities. Such
regulations include, for example, the installation of new retaining walls at our facilities, which have increased our capital expenditures,
and increased security procedures which have increased our operational expenses.
We operate in a highly competitive environment
As an entertainment company, our racing events face competition from other spectator-oriented sporting events and other leisure,
entertainment and recreational activities, including professional football, basketball, hockey and baseball. As a result, our revenues are
affected by the general popularity of motorsports, the availability of alternative forms of recreation and changing consumer
preferences and habits, including how consumers consume entertainment. Our racing events also compete with other racing events
sanctioned by various racing bodies such as NASCAR, USAC, NHRA, International Motorsports Association, SCCA, Grand
American, ARCA and others. Many sports and entertainment businesses have resources that exceed ours.
We are subject to changing governmental regulations and legal standards that could increase our expenses
We believe that our operations are in material compliance with all applicable federal, state and local environmental, land use and other
laws and regulations.
If it is determined that damage to persons or property or contamination of the environment has been caused or exacerbated by the
operation or conduct of our business or by pollutants, substances, contaminants or wastes used, generated or disposed of by us, or if
pollutants, substances, contaminants or wastes are found on property currently or previously owned or operated by us, we may be held
liable for such damage and may be required to pay the cost of investigation and/or remediation of such contamination or any related
damage. The amount of such liability as to which we are self-insured could be material.
State and local laws relating to the protection of the environment also can include noise abatement laws that may be applicable to our
racing events.
Our existing facilities continue to be used in situations where the standards for new facilities to comply with certain laws and
regulations, including the Americans with Disabilities Act, are constantly evolving. Changes in the provisions or application of
federal, state or local environmental, land use or other laws, regulations or requirements to our facilities or operations, or the discovery
of previously unknown conditions, also could require us to make additional material expenditures to remediate or attain compliance.
Regulations governing the use and development of real estate may prevent us from acquiring or developing prime locations for
motorsports entertainment facilities, substantially delay or complicate the process of improving existing facilities, and/or increase the
costs of any of such activities.
Our quarterly results are subject to seasonality and variability
We derive most of our income from a limited number of NASCAR-sanctioned races. As a result, our business has been, and is
expected to remain, highly seasonal based on the timing of major racing events. For example, in fiscal years 2008 and prior, one of our
NASCAR Sprint Cup races was traditionally held on the Sunday preceding Labor Day. Accordingly, the revenues and expenses for
that race and/or the related supporting events may be recognized in either the fiscal quarter ending August 31 or the fiscal quarter
ending November 30.
Future schedule changes as determined by NASCAR or other sanctioning bodies, as well as the acquisition of additional, or divestiture
of existing, motorsports entertainment facilities could impact the timing of our major events in comparison to prior or future periods.
ITEM 1B. UNRESOLVED STAFF COMMENTS
None
ISC :: 2010 ANNUAL REPORT :: FORM 10-K :: 9
ITEM 2. PROPERTIES
Motorsports Entertainment Facilities
The following table sets forth current information relating to each of our motorsports entertainment facilities as of November 30,
2010:
TRACK NAME
LOCATION
SEATS
SUITES
EVENTS
2010 YEAR END
CAPACITY
NASCAR
SPRINT
CUP
Daytona International Speedway
Talladega Superspeedway
Michigan International Speedway
Richmond International Raceway
Auto Club Speedway of Southern California
Kansas Speedway
Chicagoland Speedway
Homestead-Miami Speedway
Martinsville Speedway
Darlington Raceway
Phoenix International Raceway
Watkins Glen International
Route 66 Raceway
____________
Daytona Beach, Florida
Talladega, Alabama
Brooklyn, Michigan
Richmond, Virginia
Fontana, California
Kansas City, Kansas
Joliet, Illinois
Homestead, Florida
Martinsville, Virginia
Darlington, South Carolina
Phoenix, Arizona
Watkins Glen, New York
Joliet, Illinois
147,000
135,000
120,000
95,000
84,000
80,000
69,000
63,000
61,000
61,000
55,000
35,000
24,000
98
30
46
40
91
54
25
58
21
13
46
4
26
4
2
2
2
2
1
1
1
2
1
2
1
—
OTHER
MAJOR
EVENTS(1)
MARKETS
SERVED
MEDIA
MARKET
RANK
7
3
3
2
3
4
4
4
2
2
3
4
1(2)
Orlando/Central Florida
Atlanta/ Birmingham
Detroit
Washington D.C.
Los Angeles
Kansas City
Chicago
Miami
Greensboro/Winston-Salem
Columbia
Phoenix
Buffalo/Rochester
Chicago
19
8/40
11
9
2
31
3
16
47
78
12
51/81
3
(1) Other major events include NASCAR Nationwide and Camping World Truck series; IndyCar; ARCA; Grand American; and,
AMA Pro Racing.
(2) Route 66 hosts a NHRA Full Throttle Drag Racing Series event.
DAYTONA INTERNATIONAL SPEEDWAY. Daytona International Speedway is a 2.5 mile high-banked, lighted, asphalt, tri-oval
superspeedway that also includes a 3.6-mile road course. We lease the land on which Daytona International Speedway is located from
the City of Daytona Beach. The lease on the property expires in 2054, including renewal options. The facility is situated on 440 acres
and is located in Daytona Beach, Florida.
TALLADEGA SUPERSPEEDWAY. Talladega Superspeedway is a 2.6 mile high-banked, asphalt, tri-oval superspeedway with a 1.3-
mile infield road course. The facility is situated on 1,435 acres and is located about 90 minutes from Atlanta, Georgia and 45 minutes
from Birmingham, Alabama.
MICHIGAN INTERNATIONAL SPEEDWAY. Michigan International Speedway is a 2.0 mile moderately-banked, asphalt, tri-oval
superspeedway. The facility is situated on 1,180 acres and is located in Brooklyn, Michigan, approximately 70 miles southwest of
Detroit and 18 miles southeast of Jackson.
RICHMOND INTERNATIONAL RACEWAY. Richmond International Raceway is a 0.8 mile moderately-banked, lighted, asphalt,
oval, intermediate speedway. The facility is situated on 635 acres and is located approximately 10 miles from downtown Richmond,
Virginia.
AUTO CLUB SPEEDWAY OF SOUTHERN CALIFORNIA. Auto Club Speedway of Southern California is a 2.0 mile moderately-
banked, lighted, asphalt, tri-oval superspeedway. The facility is situated on 566 acres and is located approximately 40 miles east of
Los Angeles in Fontana, California. The facility also includes a quarter mile drag strip and a 2.8-mile road course.
KANSAS SPEEDWAY. Kansas Speedway is a 1.5 mile moderately-banked, asphalt, tri-oval superspeedway. The facility is situated
on 1,000 acres and is located in Kansas City, Kansas.
CHICAGOLAND SPEEDWAY. Chicagoland Speedway is a 1.5 mile moderately-banked, lighted, asphalt, tri-oval superspeedway.
The facility is situated on 930 acres and is located in Joliet, Illinois, approximately 35 miles from Chicago, Illinois.
HOMESTEAD-MIAMI SPEEDWAY. Homestead-Miami Speedway is a 1.5 mile variable-degree banked, lighted, asphalt, oval
superspeedway. The facility is situated on 404 acres and is located in Homestead, Florida. Homestead-Miami Speedway is owned by
the City of Homestead, however we operate Homestead-Miami Speedway under an agreement that expires in 2075, including renewal
options.
ISC :: 2010 ANNUAL REPORT :: FORM 10-K :: 10
MARTINSVILLE SPEEDWAY. Martinsville Speedway is a 0.5 mile moderately-banked, asphalt and concrete, oval speedway. The
facility is situated on 250 acres and is located in Martinsville, Virginia, approximately 50 miles north of Winston-Salem, North
Carolina.
DARLINGTON RACEWAY. Darlington Raceway is a 1.3 mile high-banked, lighted, asphalt, egg-shaped superspeedway. The
facility is situated on 230 acres and is located in Darlington, South Carolina.
PHOENIX INTERNATIONAL RACEWAY. Phoenix International Raceway is a 1.0 mile low-banked, lighted, asphalt, oval
superspeedway. The facility is situated on 598 acres that also includes a 1.5-mile road course located near Phoenix, Arizona.
WATKINS GLEN INTERNATIONAL. Watkins Glen International includes 3.4-mile and 2.4-mile road course tracks. The facility is
situated on 1,377 acres and is located near Watkins Glen, New York.
ROUTE 66 RACEWAY. Route 66 Raceway includes a quarter mile drag strip and dirt oval speedway. The facility, adjacent to
Chicgoland, is situated on 240 acres and is located in Joliet, Illinois, approximately 35 miles from Chicago, Illinois.
OTHER FACILITIES: We promote major motorsports activities in Montreal, Quebec, through our wholly owned subsidiary, Stock-
Car Montreal. We own approximately 170 acres of real property near Daytona International Speedway which is home to our corporate
headquarters and other offices and facilities. In addition, we also own 500 acres near Daytona on which we conduct agricultural
operations except during events when they are used for parking and other ancillary purposes. We also own concession facilities in
Talladega, Alabama. We lease real estate and office space in Talladega, Alabama and the property and premises at the Talladega
Municipal Airport. Our wholly owned subsidiary, Phoenix Speedway Corp. leases office space in Avondale, Arizona and the Auto
Club Speedway of Southern California (“Auto Club Speedway”) leases an office location in Los Angeles, California.
Through our majority-owned subsidiary, 380 Development, LLC (“380 Development”), we purchased approximately 676 acres in the
New York City borough of Staten Island that we targeted for the development of a major motorsports entertainment and retail
development project. In November 2006, due to a variety of factors, we decided to discontinue pursuit of a speedway development on
Staten Island. We are currently pursuing the sale of the property (see “Equity and Other Investments — Staten Island Property” for
further discussion).
Intellectual Property
We have various registered and common law trademark rights, including, but not limited to, “California Speedway,” “Chicagoland
Speedway,” “Darlington Raceway,” “The Great American Race,” “Southern 500,” “Too Tough to Tame,” “Daytona International
Speedway,” “ Daytona 500 EXperience,” the “Daytona 500,” the “24 Hours of Daytona,” “Acceleration Alley,” “Daytona Dream
Laps,” “Speedweeks,” “World Center of Racing,” “Homestead-Miami Speedway,” “Kansas Speedway,” “Martinsville Speedway,”
“Michigan International Speedway,” “Phoenix International Raceway,” “Richmond International Raceway,” “Route 66 Raceway,”
“The Action Track,” “Talladega Superspeedway,” “Watkins Glen International,” “The Glen,” “Americrown,” “Motor Racing
Network,” “MRN,” and related logos. We also have licenses from NASCAR, various drivers and other businesses to use names and
logos for merchandising programs and product sales. Our policy is to protect our intellectual property rights vigorously, through
litigation, if necessary, chiefly because of their proprietary value in merchandise and promotional sales.
ITEM 3. LEGAL PROCEEDINGS
From time to time, we are a party to routine litigation incidental to our business. We do not believe that the resolution of any or all of
such litigation will have a material adverse effect on our financial condition or results of operations.
ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS
No matters were submitted to a vote of security holders during the fourth quarter of the fiscal year covered by this report.
ISC :: 2010 ANNUAL REPORT :: FORM 10-K :: 11
PART II
ITEM 5. MARKET PRICE OF AND DIVIDENDS ON REGISTRANT’S COMMON EQUITY AND RELATED STOCKHOLDER
MATTERS
At November 30, 2010, we had two issued classes of capital stock: class A common stock, $.01 par value per share, and class B
common stock, $.01 par value per share. The class A common stock is traded on the NASDAQ National Market System under the
symbol “ISCA.” The class B common stock is traded on the Over-The-Counter Bulletin Board under the symbol “ISCB.OB” and, at
the option of the holder, is convertible to class A common stock at any time. As of November 30, 2010, there were approximately
2,315 record holders of class A common stock and approximately 451 record holders of class B common stock.
The reported high and low sales prices or high and low bid information, as applicable, for each quarter indicated are as follows:
Fiscal 2009:
First Quarter
Second Quarter
Third Quarter
Fourth Quarter
Fiscal 2010:
First Quarter
Second Quarter
Third Quarter
Fourth Quarter
ISCA
ISCB.OB(1)
High
Low
High
Low
$ 31.07 $ 18.91 $ 30.67 $ 19.01
25.38 15.96 25.25 16.20
28.76 23.70 28.63 23.65
28.95 25.21 28.30 25.00
$ 30.20 $ 24.97 $ 29.63 $ 24.75
31.12 25.00 32.00 25.00
28.14 22.50 28.00 22.45
25.63 22.34 25.50 22.00
____________
(1) ISCB quotations were obtained from the OTC Bulletin Board and represent prices between dealers and do not include mark-up,
mark-down or commission. Such quotations do not necessarily represent actual transactions.
Stock Purchase Plan
An important component of our capital allocation strategy is returning capital to shareholders. We have solid operating margins that
generate substantial operating cash flow. Using these internally generated proceeds, we have returned a significant amount of capital
to shareholders primarily through our share repurchase program.
In December 2006, we implemented a share repurchase program under which we are authorized to purchase up to $150.0 million of
our outstanding Class A common shares. In February 2008, we announced that our Board of Directors had authorized an incremental
$100.0 million share repurchase program. Collectively these programs are described as the “Stock Purchase Plans.” The Stock
Purchase Plans allow us to purchase up to $250.0 million of our outstanding Class A common shares. The timing and amount of any
shares repurchased under the Stock Purchase Plans will depend on a variety of factors, including price, corporate and regulatory
requirements, capital availability and other market conditions. The Stock Purchase Plans may be suspended or discontinued at any
time without prior notice. No shares have been or will be knowingly purchased from Company insiders or their affiliates.
Period
December 1, 2009 — August 31, 2010
Repurchase program (1)
Employee transactions (2)
Other (3)
September 1, 2010 — September 30, 2010
Repurchase program (1)
October 1, 2010 — October 31, 2010
Repurchase program (1)
November 1, 2010 — November 30, 2010
Repurchase program (1)
(a) Total number
of shares purchased
(b) Average price
paid per share
(c) Total number of
shares purchased as
part of publicly
announced plans or
Programs
185,070
11,060
219,388
30,050
43,500
49,266
538,334
$ 28.53
25.77
25.47
22.91
22.81
22.86
185,070
—
—
30,050
43,500
49,266
307,886
(d) Maximum number
of shares
(or approximate
dollar
value of shares)
that may yet be
purchased under the
plans or programs
(in thousands)
$ 32,000
31,298
30,306
29,180
ISC :: 2010 ANNUAL REPORT :: FORM 10-K :: 12
____________
(1) Since inception of the Plan through November 30, 2010, we have purchased 5,222,613 shares of our Class A common shares, for a
total of approximately $220.8 million. Included in these totals are the purchases of 307,886 shares of our Class A common shares
during the fiscal year ended November 30, 2010, at an average cost of approximately $26.27 per share (including commissions),
for a total of approximately $8.1 million. These transactions occurred in open market purchases and pursuant to a trading plan
under Rule 10b5-1. At November 30, 2010, we have approximately $29.2 million remaining repurchase authority under the
current Stock Purchase Plans.
(2) Represents shares of our common stock delivered to us in satisfaction of the tax withholding obligation of holders of restricted
shares that vested during the period.
(3) Represents shares of our common stock delivered to us in satisfaction of repayment of cumulative premiums previously paid by us
for split-dollar life insurance agreements (for further discussion, see “Note 12 — Related Party Disclosures and Transactions” in
the audited financial statements).
Dividends
Annual dividends were declared in the quarter ended in May and paid in June in the fiscal years reported below on all common stock
that was issued at the time (amount per share):
Fiscal Year:
2006
2007
2008
2009
2010
Securities Authorized For Issuance Under Equity Compensation Plans
Equity Compensation Plan Information
Annual Dividend
$0.08
0.10
0.12
0.14
0.16
Number of
securities to be
issued upon
exercise of
outstanding
options, warrants
and rights
(a)
272,641
—
272,641
Weighted-average
exercise price of
outstanding
options, warrants
and rights
(b)
$ 40.94
—
$ 40.94
Number of
securities
remaining available
for future issuance
under equity
compensation plans
(excluding
securities
reflected in column
(a))
(c)
705,101
—
705,101
Plan Category
Equity compensation plans approved by security holders
Equity compensation plans not approved by security holders
Total
ITEM 6. SELECTED FINANCIAL DATA
The following table sets forth our selected financial data as of and for each of the last five fiscal years in the period ended November
30, 2010. The income statement data for the three fiscal years in the period ended November 30, 2010, and the balance sheet data as of
November 30, 2009 and November 30, 2010, have been derived from our audited historical consolidated financial statements included
elsewhere in this report. The balance sheet data as of November 30, 2008, and the income statement data and the balance sheet data as
of and for the fiscal years ended November 30, 2007 and 2006, have been derived from our audited historical consolidated financial
statements, which are available on our website. You should read the selected financial data set forth below in conjunction with
“Management’s Discussion and Analysis of Financial Condition and Results of Operations” and our consolidated financial statements
and the accompanying notes included elsewhere in this report.
ISC :: 2010 ANNUAL REPORT :: FORM 10-K :: 13
2006
For the Year Ended November 30,
2008
(in thousands, except share and per share data)
2009
2007
2010
Income Statement Data:
Revenues:
Admissions, net
Motorsports related
Food, beverage and merchandise
Other
Total revenues
Expenses:
Direct:
Prize and point fund monies and NASCAR
sanction fees
Motorsports related
Food, beverage and merchandise
General and administrative
Depreciation and amortization (1)
Impairment of long-lived assets(2)
Total expenses
Operating income
Interest income and other(3)
Interest expense
Interest rate swap expense(4)
Loss on early redemption of debt(5)
Other income
Equity in net income (loss) from equity
investments(6)
Income from continuing operations before
income taxes
Income taxes(7)
Income from continuing operations
Loss from discontinued operations
Net income
Basic Earnings per share:
Income from continuing operations
Loss from discontinued operations
Net income
Diluted earnings per share:
Income from continuing operations
Loss from discontinued operations
Net income
Dividends per share
Weighted average shares outstanding:
Basic
Diluted
Balance Sheet Data (at end of period):
Cash and cash equivalents
Working capital (deficit)
Total assets
Long-term debt
Total debt
Total shareholders’ equity
$
235,251 $
463,891
87,288
9,735
796,165
253,685 $
465,469
84,163
10,911
814,228
236,105 $
462,835
78,119
10,195
787,254
195,509 $
432,217
56,397
9,040
693,163
160,476
420,910
52,527
11,444
645,357
151,203
142,241
53,141
106,497
56,833
87,084
596,999
199,166
5,312
(12,349)
—
—
—
151,311
160,387
48,490
118,982
80,205
13,110
572,485
241,743
4,990
(15,628)
—
—
—
154,655
166,047
48,159
109,439
70,911
2,237
551,448
235,806
(1,630)
(15,861)
—
—
324
162,960
149,826
39,134
103,773
72,900
16,747
545,340
147,823
1,080
(19,203)
(4,268)
—
426
157,571
142,603
36,949
102,733
74,465
8,859
523,180
122,177
170
(15,216)
(23,878)
(6,535)
—
318
(58,147)
(1,203)
(77,608)
(1,904)
192,447
75,467
116,980
172,958
86,667
86,291
217,436
82,678
134,758
(176)
116,804 $
(90)
86,201 $
(163)
134,595 $
48,250
41,265
6,985
(170)
6,815 $
74,814
20,236
54,578
(47)
54,531
2.20 $
—
2.20 $
2.20 $
(0.01)
2.19 $
0.08 $
1.64 $
—
1.64 $
1.64 $
—
1.64 $
0.10 $
2.71 $
—
2.71 $
2.71 $
—
2.71 $
0.12 $
0.14 $
—
0.14 $
0.14 $
—
0.14 $
0.14 $
1.13
—
1.13
1.13
—
1.13
0.16
$
$
$
$
$
$
53,166,458
53,270,623
52,557,550
52,669,934
49,589,465
49,688,909
48,520,661
48,633,730
48,101,529
48,194,837
$
59,681 $
7,298
1,922,059
367,324
368,094
1,155,115
57,316 $
(52,477)
218,920 $
(27,760)
1,982,117
375,009
377,547
1,159,088
2,180,819
422,045
575,047
1,149,951
158,572 $
104,039
1,908,903
343,793
347,180
1,147,253
84,166
58,267
1,878,749
303,074
306,290
1,187,177
ISC :: 2010 ANNUAL REPORT :: FORM 10-K :: 14
____________
(1) Fiscal years 2007, 2008 and 2009 include accelerated depreciation for certain office and related buildings in Daytona Beach, FL
totaling approximately $14.7 million, $2.1 million, and $1.0 million, respectively.
(2) Fiscal 2006 impairments are primarily due to our decision to discontinue our speedway development on Staten Island. Fiscal 2007
impairment is primarily related to our decision to discontinue development efforts in Kitsap County, Washington, and costs
related to fill removal on our Staten Island property. Fiscal 2008 impairment is primarily attributable to costs related to fill
removal on our Staten Island property and the net book value of certain assets retired from service. Fiscal 2009 impairment is
primarily attributed to the decrease in the carrying value of our Staten Island property and, to a much lesser extent, impairments of
certain other long-lived assets. Fiscal 2010 impairment is primarily attributable to the non-cash impairment of certain costs related
to the Daytona Development Project and, to a much lesser extent, removal of certain other long-lived assets.
(3) Fiscal 2008 interest income and other includes a non-cash charge totaling approximately $3.8 million to correct the carrying value
of certain other assets.
(4) Fiscal years 2009 and 2010 include expenses related to an interest rate swap (see “Future Liquidity”).
(5) In fiscal 2010, we recorded a loss on early redemption of debt related to a cash tender offer where we purchased approximately
$63.0 million of outstanding Senior Notes (see “Future Liquidity”).
(6) Fiscal years 2007 and 2009 include impairment of goodwill and intangible assets and write-down of certain inventory and related
assets by MA.
(7) Fiscal 2009 income taxes includes interest income totaling approximately $8.9 million related to the settlement with the Internal
Revenue Service. Fiscal 2010 income taxes includes the de-recognition of potential interest and penalties associated with certain
state tax settlements of approximately $6.3 million.
GAAP to Non-GAAP Reconciliation
The following financial information is presented below using other than U.S. generally accepted accounting principles (“non-GAAP”),
and is reconciled to comparable information presented using GAAP. Non-GAAP net income and diluted earnings per share below are
derived by adjusting amounts determined in accordance with GAAP for certain items presented in the accompanying selected
operating statement data, net of taxes.
We believe such non-GAAP information is useful and meaningful, and is used by investors to assess our core operations, which
consist of the ongoing promotion of racing events at our major motorsports entertainment facilities. Such non-GAAP information
identifies and separately displays the equity investment earnings and losses and adjusts for items that are not considered to be
reflective of our continuing core operations at our motorsports entertainment facilities. We believe that such non-GAAP information
improves the comparability of the operating results and provides a better understanding of the performance of our core operations for
the periods presented. We use this non-GAAP information to analyze the current performance and trends and make decisions
regarding future ongoing operations. This non-GAAP financial information may not be comparable to similarly titled measures used
by other entities and should not be considered as an alternative to operating income, net income or diluted earnings per share, which
are determined in accordance with GAAP. The presentation of this non-GAAP financial information is not intended to be considered
independent of or as a substitute for results prepared in accordance with GAAP. Management uses both GAAP and non-GAAP
information in evaluating and operating the business and as such deemed it important to provide such information to investors.
The 2006 adjustment relates to Motorsports Authentics — equity in net loss from equity investment and the impairment of long-lived
assets as a result of our decision to discontinue our speedway development project on Staten Island.
The adjustments for 2007 relate to Motorsports Authentics — equity in net loss from equity investment, which includes an impairment
of goodwill and intangible assets and write-down of certain inventory and related assets; accelerated depreciation for certain office and
related buildings in Daytona Beach; and, the impairment of long-lived assets primarily related to our decision to discontinue
development efforts in Kitsap County, Washington, and costs related to fill removal on our Staten Island property.
The adjustments for 2008 relate to Motorsports Authentics — equity in net income from equity investment; accelerated depreciation
for certain office and related buildings in Daytona Beach; the impairment of long-lived assets associated with the fill removal process
ISC :: 2010 ANNUAL REPORT :: FORM 10-K :: 15
on the Staten Island property and the net book value of certain assets retired from service; a non-cash charge to correct the carrying
value of certain other assets; a provision on working capital advances associated with our joint venture project in Kansas for the
development of a gaming and entertainment destination; and, a tax benefit associated with certain restructuring initiatives.
The adjustments for 2009 relate to Motorsports Authentics — equity in net loss from equity investment, which includes the non-cash
impairment charge; accelerated depreciation for certain office and related buildings in Daytona Beach; impairments of long-lived
assets primarily attributable to the decrease in the carrying value of our Staten Island property and, to a much lesser extent,
impairments of certain other long-lived assets; interest rate swap expense; and, interest income related to our settlement with the
Internal Revenue Service.
The adjustments for 2010 relate to Hollywood Casino at Kansas Speedway — equity in net loss from equity investment; impairments
of long-lived assets primarily attributable to certain costs related to the Daytona Development Project which were capitalized and are
no longer expected to benefit the future development of the project and, to a much lesser extent, impairments of certain other long-
lived assets; interest rate swap expense; the loss on early redemption of debt; and, the de-recognition of potential interest and penalties
associated with certain state tax settlements.
Net income
Net loss from discontinued operations
Income from continuing operations
Equity in net loss (income) from equity investments, net of tax
Consolidated income from continuing operations excluding equity in
net loss (income) from equity investments
Adjustments, net of tax:
Additional depreciation
Impairment of long-lived assets
Correction of certain other assets’ carrying value
Interest rate swap expense
Loss on early redemption of debt
Provision on advances to Kansas Entertainment
IRS and state tax settlements
Tax benefit associated with restructuring initiatives
Non-GAAP net income
2006
For the Year Ended November 30
2009
2008
2007
(in thousands, except per share data)
$ 116,804 $ 86,201 $ 134,595 $ 6,815 $ 54,531
47
54,578
1,155
163
86,291 134,758
56,965
170
6,985
(970) 79,277
176
116,980
3,236
90
2010
120,216 143,256 133,788
86,262
55,733
—
55,441
—
—
—
—
—
—
—
5,373
—
14,473
3,963
—
(6,338)
—
$ 175,657 $ 160,655 $ 138,130 $ 90,665 $ 73,204
637
10,081
—
2,608
—
—
(8,923)
—
1,278
1,374
3,758
—
—
1,409
—
(3,477)
9,009
8,390
—
—
—
—
—
—
Diluted earnings per share
Net loss from discontinued operations
Diluted earnings per share from continuing operations
Equity in net loss (income) from equity investments, net of tax
Consolidated income from continuing operations excluding equity in
net loss (income) from equity investments
Adjustments, net of tax:
Additional depreciation
Impairment of long-lived assets
Correction of certain other assets’ carrying value
Interest rate swap expense
Loss on early redemption of debt
Provision on advances to Kansas Entertainment
IRS and state tax settlements
Tax benefit associated with restructuring initiatives
Non-GAAP diluted earnings per share
$
2.19 $
0.01
2.20
0.06
1.64 $
—
1.64
1.08
2.71 $
—
2.71
(0.02)
0.14 $
—
0.14
1.63
2.26
2.72
2.69
1.77
—
1.04
—
—
—
—
—
—
3.30 $
0.17
0.16
—
—
—
—
—
—
3.05 $
0.02
0.03
0.08
—
—
0.03
—
(0.07)
2.78 $
0.01
0.21
—
0.05
—
—
(0.18)
—
1.86 $
$
1.13
—
1.13
0.03
1.16
—
0.11
—
0.30
0.08
—
(0.13)
—
1.52
ISC :: 2010 ANNUAL REPORT :: FORM 10-K :: 16
ITEM 7. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS
Results of Operations
General
The general nature of our business is a motorsports themed amusement enterprise, furnishing amusement to the public in the form of
motorsports themed entertainment. We derive revenues primarily from (i) admissions to motorsports events and motorsports themed
amusement activities held at our facilities, (ii) revenue generated in conjunction with or as a result of motorsports events and
motorsports themed amusement activities conducted at our facilities, and (iii) catering, concession and merchandising services during
or as a result of these events and amusement activities.
“Admissions, net” revenue includes ticket sales for all of our racing events and other motorsports activities and amusements, net of
any applicable taxes.
“Motorsports related” revenue primarily includes television and ancillary media rights fees, promotion and sponsorship fees,
hospitality rentals (including luxury suites, chalets and the hospitality portion of club seating), advertising revenues, royalties from
licenses of our trademarks, parking and camping revenues, and track rental fees.
“Food, beverage and merchandise” revenue includes revenues from concession stands, direct sales of souvenirs, hospitality catering,
programs and other merchandise and fees paid by third party vendors for the right to occupy space to sell souvenirs and concessions at
our motorsports entertainment facilities.
Direct expenses include (i) prize and point fund monies and NASCAR sanction fees, (ii) motorsports related expenses, which include
labor, advertising, costs of competition paid to sanctioning bodies other than NASCAR and other expenses associated with the
promotion of all of our motorsports events and activities, and (iii) food, beverage and merchandise expenses, consisting primarily of
labor and costs of goods sold.
At the beginning of fiscal 2009, entitlement for the NASCAR Craftsman Truck series had changed and became the NASCAR
Camping World Truck Series. Throughout this document, the naming convention for these series is consistent with the current
branding.
Critical Accounting Policies and Estimates
The preparation of financial statements in conformity with accounting principles generally accepted in the United States requires
management to make estimates and assumptions that affect the reported amounts of assets and liabilities, disclosure of contingent
assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting
period. While our estimates and assumptions are based on conditions existing at and trends leading up to the time the estimates and
assumptions are made, actual results could differ materially from those estimates and assumptions. We continually review our
accounting policies, how they are applied and how they are reported and disclosed in the financial statements.
The following is a summary of our critical accounting policies and estimates and how they are applied in the preparation of the
financial statements.
Basis of Presentation and Consolidation. We consolidate all entities we control by ownership of a majority voting interest and
variable interest entities for which we have the power to direct activities and the obligation to absorb losses. Our judgment in
determining if we consolidate a variable interest entity includes assessing which party, if any, has the power and benefits. Therefore,
we evaluate which activities most significantly affect the variable interest entities economic performance and determine whether we,
or another party, have the power to direct these activities.
We apply the equity method of accounting for our investments in joint ventures and other investees whenever we can exert significant
influence on the investee but do not have effective control over the investee. Our consolidated net income includes our share of the net
earnings or losses from these investees. Our judgment regarding the level of influence over each equity method investee includes
considering factors such as our ownership interest, board representation and policy making decisions. We periodically evaluate these
equity investments for potential impairment where a decline in value is determined to be other than temporary. We eliminate all
significant intercompany transactions from financial results.
ISC :: 2010 ANNUAL REPORT :: FORM 10-K :: 17
Revenue Recognition. Advance ticket sales and event-related revenues for future events are deferred until earned, which is generally
once the events are conducted. The recognition of event-related expenses is matched with the recognition of event-related revenues.
NASCAR contracts directly with certain network providers for television rights to the entire NASCAR Sprint Cup and Nationwide
series schedules as well as the NASCAR Camping World Truck series schedule beginning in fiscal year 2007. Event promoters share
in the television rights fees in accordance with the provision of the sanction agreement for each NASCAR Sprint Cup, Nationwide and
Camping World Truck series event. Under the terms of this arrangement, NASCAR retains 10.0 percent of the gross broadcast rights
fees allocated to each NASCAR Sprint Cup, Nationwide and Camping World Truck series event as a component of its sanction fees.
The promoter records 90.0 percent of the gross broadcast rights fees as revenue and then records 25.0 percent of the gross broadcast
rights fees as part of its awards to the competitors. Ultimately, the promoter retains 65.0 percent of the net cash proceeds from the
gross broadcast rights fees allocated to the event.
Our revenues from marketing partnerships are paid in accordance with negotiated contracts, with the identities of partners and the
terms of sponsorship changing from time to time. Some of our marketing partnership agreements are for multiple facilities and/or
events and include multiple specified elements, such as tickets, hospitality chalets, suites, display space and signage for each included
event. The allocation of such marketing partnership revenues between the multiple elements, events and facilities is based on relative
fair value. The sponsorship revenue allocated to an event is recognized when the event is conducted.
Revenues and related costs from the sale of merchandise to retail customers, internet sales and direct sales to dealers are recognized at
the time of sale.
Business Combinations. All business combinations are accounted for under the acquisition method. Whether net assets or common
stock is acquired, fair values are determined and assigned to the purchased assets and assumed liabilities of the acquired entity. The
excess of the cost of the acquisition over fair value of the net assets acquired (including recognized intangibles) is recorded as
goodwill. Business combinations involving existing motorsports entertainment facilities commonly result in a significant portion of
the purchase price being allocated to the fair value of the contract-based intangible asset associated with long-term relationships
manifest in the sanction agreements with sanctioning bodies, such as NASCAR, Grand American and IndyCar. The continuity of
sanction agreements with these bodies has historically enabled the facility operator to host motorsports events year after year. While
individual sanction agreements may be of terms as short as one year, a significant portion of the purchase price in excess of the fair
value of acquired tangible assets is commonly paid to acquire anticipated future cash flows from events promoted pursuant to these
agreements which are expected to continue for the foreseeable future and therefore, in accordance with ASC 805-50, “Business
Combinations,” are recorded as indefinite-lived intangible assets recognized apart from goodwill.
Capitalization and Depreciation Policies. Property and equipment are stated at cost. Maintenance and repairs that neither materially
add to the value of the property nor appreciably prolong its life are charged to expense as incurred. Depreciation and amortization for
financial statement purposes are provided on a straight-line basis over the estimated useful lives of the assets. When we construct
assets, we capitalize costs of the project, including, but not limited to, certain pre-acquisition costs, permitting costs, fees paid to
architects and contractors, certain costs of our design and construction subsidiary, property taxes and interest.
We must make estimates and assumptions when accounting for capital expenditures. Whether an expenditure is considered an
operating expense or a capital asset is a matter of judgment. When constructing or purchasing assets, we must determine whether
existing assets are being replaced or otherwise impaired, which also is a matter of judgment. Our depreciation expense for financial
statement purposes is highly dependent on the assumptions we make about our assets’ estimated useful lives. We determine the
estimated useful lives based upon our experience with similar assets, industry, legal and regulatory factors, and our expectations of the
usage of the asset. Whenever events or circumstances occur which change the estimated useful life of an asset, we account for the
change prospectively.
Interest costs associated with major development and construction projects are capitalized as part of the cost of the project. Interest is
typically capitalized on amounts expended using the weighted-average cost of our outstanding borrowings, since we typically do not
borrow funds directly related to a development or construction project. We capitalize interest on a project when development or
construction activities begin, and cease when such activities are substantially complete or are suspended for more than a brief period.
Impairment of Long-lived Assets, Goodwill and Other Intangible Assets. Our consolidated balance sheets include significant amounts
of long-lived assets, goodwill and other intangible assets which could be subject to impairment.
ISC :: 2010 ANNUAL REPORT :: FORM 10-K :: 18
•
•
In fiscal 2009, we recorded a non-cash charge of approximately $16.7 million as an impairment of long-lived assets primarily
attributable to the reduction of the carrying value of our Staten Island property and impairment charges relating to certain other
long-lived assets.
In fiscal 2010 we determined that certain costs related to the Daytona Development Project which were capitalized are no
longer expected to benefit the future development of the project. Accordingly, we recognized a non-cash impairment totaling
approximately $5.8 million, consisting primarily of architecture and engineering, legal and associated capitalized interest. The
costs which continue to be capitalized on this project consist principally of land and land related improvements which are
expected to provide benefits to the ongoing development.
As of November 30, 2010, goodwill and other intangible assets and property and equipment accounts for approximately $1,674.2
million, or 89.1 percent of our total assets. We account for our goodwill and other intangible assets in accordance with ASC 350 and
for our long-lived assets in accordance with ASC 360.
We follow applicable authoritative guidance on accounting for goodwill and other intangible assets which specifies, among other
things, non-amortization of goodwill and other intangible assets with indefinite useful lives and requires testing for possible
impairment, either upon the occurrence of an impairment indicator or at least annually. We complete our annual testing in our fiscal
fourth quarter, based on assumptions regarding our future business outlook and expected future discounted cash flows attributable to
such assets (using the fair value assessment provision of applicable authoritative guidance), supported by quoted market prices or
comparable transactions where available or applicable.
In connection with our fiscal 2010 assessment of goodwill and intangible assets for possible impairment we used the methodology
described above. We believe our methods used to determine fair value and evaluate possible impairment were appropriate, relevant,
and represent methods customarily available and used for such purposes. Our latest annual assessment of goodwill and other
intangible assets in the fourth quarter of fiscal 2010 indicated there had been no impairment and the fair value substantially exceeded
the carrying value for the respective reporting units, except for one reporting unit that was recently acquired. The estimated fair value
for this one reporting unit, which has goodwill of less than $20.0 million, exceeded the carrying value by less than 5 percent as
determined using our internal discounted cash flow methodology. We believe recent comparable market transactions would support a
substantially higher valuation. While we continue to review and analyze many factors that can impact our business prospects in the
future (as further described in “Risk Factors”), our analysis is subjective and is based on conditions existing at, and trends leading up
to, the time the estimates and assumptions are made. Different conditions or assumptions, or changes in cash flows or profitability, if
significant, could have a material adverse effect on the outcome of the impairment evaluation and our future condition or results of
operations. Despite the current adverse economic trends, particularly credit availability, the decline in consumer confidence and the
rise in unemployment, which have recently contributed to the decrease in attendance related as well as corporate partner revenues for
certain of our motorsports events during fiscal 2010, we believe there has been no significant change in the long-term fundamentals of
our ongoing motorsports event business. We believe our present operational and cash flow outlook further support its conclusion.
In addition, our growth strategy includes investing in certain joint venture opportunities. In these equity investments we exert
significant influence on the investee but do not have effective control over the investee, which adds an additional element of risk that
can adversely impact our financial position and results of operations. The carrying value of our equity investments was $43.7 million
at November 30, 2010.
Income Taxes. The tax law requires that certain items be included in our tax return at different times than when these items are
reflected in our consolidated financial statements. Some of these differences are permanent, such as expenses not deductible on our tax
return. However, some differences reverse over time, such as depreciation expense, and these temporary differences create deferred
tax assets and liabilities. Our estimates of deferred income taxes and the significant items giving rise to deferred tax assets and
liabilities reflect our assessment of actual future taxes to be paid on items reflected in our financial statements, giving consideration to
both timing and probability of realization. Actual income taxes could vary significantly from these estimates due to future changes in
income tax law or changes or adjustments resulting from final review of our tax returns by taxing authorities, which could also
adversely impact our cash flow.
In the ordinary course of business, there are many transactions and calculations where the ultimate tax outcome is uncertain. Accruals
for uncertain tax positions are provided for in accordance with the requirements of ASC 740, “Income Taxes.” Under this guidance,
we may recognize the tax benefit from an uncertain tax position only if it is more likely than not that the tax position will be sustained
on examination by the taxing authorities, based on the technical merits of the position. The tax benefits recognized in the financial
statements from such a position should be measured based on the largest benefit that has a greater than 50.0 percent likelihood of
ISC :: 2010 ANNUAL REPORT :: FORM 10-K :: 19
being realized upon the ultimate settlement. This interpretation also provides guidance on de-recognition of income tax assets and
liabilities, classification of current and deferred income tax assets and liabilities, accounting for interest and penalties associated with
tax positions, and income tax disclosures. Judgment is required in assessing the future tax consequences of events that have been
recognized in our financial statements or tax returns. Although we believe the estimates are reasonable, no assurance can be given that
the final outcome of these matters will not be different than what is reflected in the historical income tax provisions and accruals. Such
differences could have a material impact on the income tax provision and operating results in the period in which such determination
is made.
Derivative Instruments. From time to time, we utilize derivative instruments in the form of interest rate swaps and locks to assist in
managing our interest rate risk. We do not enter into any interest rate swap or lock derivative instruments for trading purposes. We
account for the interest rate swaps and locks in accordance with ASC 815, “Derivatives and Hedging.”
Contingent Liabilities. Our determination of the treatment of contingent liabilities in the financial statements is based on our view of
the expected outcome of the applicable contingency. In the ordinary course of business, we consult with legal counsel on matters
related to litigation and other experts both within and outside our Company. We accrue a liability if the likelihood of an adverse
outcome is probable and the amount of loss is reasonably estimable. We disclose the matter but do not accrue a liability if the
likelihood of an adverse outcome is reasonably possible and an estimate of loss is not determinable. Legal and other costs incurred in
conjunction with loss contingencies are expensed as incurred.
Equity and Other Investments
Hollywood Casino at Kansas Speedway
On December 1, 2009, Kansas Entertainment, LLC, (“Kansas Entertainment”) a 50/50 joint venture of Penn Hollywood Kansas, Inc.
(“Penn”), a subsidiary of Penn National Gaming, Inc. and Kansas Speedway Development Corporation (“KSDC”), a wholly owned
subsidiary of ISC, was selected by the Kansas Lottery Gaming Facility Review Board to develop and operate a gaming facility in the
Northeast Zone (Wyandotte County, Kansas). On February 12, 2010, Kansas Entertainment received the final approval under the
Kansas Expanded Lottery Act, along with its gaming license from the Kansas Racing and Gaming Commission. Construction of the
Hollywood-themed and branded entertainment destination facility, overlooking turn two of Kansas Speedway, began in April 2010
with a planned opening in the first half of 2012.
The initial phase of this project, including certain changes to the scope and mix of gaming operations and amenities approved by the
Kansas Lottery Commission in August 2010, features an 82,000 square foot casino with 2,000 slot machines and 52 table games
(including 12 poker tables), a 1,253 space parking structure as well as a sports-themed bar, dining and entertainment options. Kansas
Entertainment anticipates funding the initial phase of the development with a mix of equity contributions from each partner as well
third party financing, which it is currently pursuing. KSDC and Penn will share equally in the cost of developing and constructing the
facility. We currently estimate that our share of capitalized development costs for the project, excluding our contribution of the land,
will be approximately $155.0 million. In addition, we expect to continue to incur certain other start up and related costs through
opening, a number of which will be expensed through equity in net loss from equity investments. Penn is the managing member of
Kansas Entertainment and will be responsible for the development and operation of the casino and hotel.
We have accounted for Kansas Entertainment as an equity investment in our financial statements as of November 30, 2010 and our
50.0 percent portion of Kansas Entertainment’s net loss in fiscal 2010 is approximately $1.9 million, related to certain start up costs,
and is included in equity in net loss from equity investments in our consolidated statements of operations. There were no operations
included in our consolidated statements of operations in the same periods in fiscal 2009 or 2008.
Staten Island Property
In connection with our efforts to develop a major motorsports entertainment facility in the New York metropolitan area, our wholly
owned indirect subsidiary, 380 Development, purchased a total of 676 acres located in the New York City borough of Staten Island in
early fiscal 2005 and began improvements including fill operations on the property. In December 2006, we announced our decision to
discontinue pursuit of the speedway development on Staten Island. In May 2007, we entered into a Consent Order with the New York
Department of Environmental Conservation (“DEC”) to resolve certain issues surrounding the fill operations and the prior placement
of fill at the site that contained constituents above regulatory thresholds. The Consent Order required us to remove non-compliant fill
pursuant to an approved comprehensive fill removal plan, and to pay a penalty to DEC of $562,500, half of which was paid in May
2007 and the other half of which was suspended so long as we complied with the terms of the Consent Order. During the second
quarter of fiscal 2009 the DEC notified us that it had complied with the terms of the Consent Order and that we had no further
obligations under the Consent Order.
ISC :: 2010 ANNUAL REPORT :: FORM 10-K :: 20
During the third quarter of fiscal 2009, we determined, based on our understanding of the real estate market and the above transaction,
that the current carrying value of the property was in excess of the fair market value. As a result, we recognized a non-cash, pre-tax
charge in our results of approximately $13.0 million, or $0.16 per diluted share, which is included in the Motorsports Event segment.
In October 2009, we announced that we had entered into a definitive agreement (“Agreement”) with KB Marine Holdings LLC (“KB
Holdings”) under which KB Holdings would acquire 100 percent of the outstanding equity membership interests of 380 Development
for a total purchase price of $80.0 million. Upon execution of the Agreement, ISC received a non-refundable $1.0 million payment.
This transaction was scheduled to close by February 25, 2010. However, the closing was subject to certain conditions including KB
Holdings securing the required equity commitments to acquire the property and performing its obligation under the Agreement. KB
Holdings did not obtain resolution of certain issues relating to the fill permitting process which prevented it from obtaining funding
and closing the Agreement.
On September 2, 2010, we executed a second amendment to the Agreement which provided an extension to KB Holdings to close the
transaction on or before November 30, 2010. Under the terms of that extension, the purchase price to be paid by KB Holdings was
$88.0 million, $33.6 million of which, in non-refundable deposits and cash, was to be received at or prior to closing, and $54.4 million
of which will be in the form of a promissory note payable on or before August 31, 2011. The promissory note would have had a
market-based interest rate and was to be secured by a first priority security interest in the outstanding equity membership interests of
380 Development. We expected that the proceeds from the sale, net of applicable broker commissions and other closing costs would
result in an immaterial gain or loss on the transaction upon closing.
On December 6, 2010, we announced the termination of the Agreement with KB Holdings for the sale of the Staten Island, New York
property. KB Holdings did not fulfill the terms of the second amendment to the Agreement to close the transaction on or before
November 30, 2010. As a result of the transaction terminating, we are pursuing discussions with alternative buyers for the 676-acre
parcel of property located in Staten Island.
Motorsports Authentics
We are partners with Speedway Motorsports, Inc. in a 50/50 joint venture, SMISC, LLC, which, through its wholly owned subsidiary
Motorsports Authentics, LLC conducts business under the name Motorsports Authentics. MA designs, promotes, markets and
distributes motorsports licensed merchandise.
In fiscal 2009, MA management and ownership considered various approaches to optimize performance in MA’s various distribution
channels. As the challenges were assessed, it became apparent that there was significant risk in future business initiatives in mass
apparel, memorabilia and other yet to be developed products. These initiatives had previously been deemed achievable and were
included in projections that supported the carrying value of inventory, goodwill and other intangible assets on MA’s balance sheet.
This analysis, combined with a long-term macroeconomic outlook that was less robust than previously expected, triggered MA’s
review of certain assets under ASC 350 and ASC 360 and our evaluation under ASC 320-10.
In the fiscal third quarter 2009, MA, suffering financial stress from the recession, ceased paying certain guaranteed royalties under
several license agreements where estimated royalties payable based on projected sales were less than stipulated guaranteed minimum
royalties payable (“unearned royalties”). All earned royalties that were due have been paid. MA had received notices from certain
licensors alleging default under the license agreements should MA not pay unearned royalties within stipulated cure periods.
As a result of the foregoing which triggered the our evaluation performed under ASC 320-10 we recognized significant impairments
of our equity investment in MA during the second and fourth quarters of fiscal 2009, resulting in a reduction to the carrying value of
our investment in MA to zero at November 30, 2009. MA’s management, with the assistance of an independent appraisal firm,
completed its review in the fourth quarter of fiscal 2009, concluding that the fair value of MA’s goodwill and intangible assets should
be reduced to zero.
Going into fiscal 2010, MA management and ownership continued to explore business strategies in conjunction with certain
motorsports industry stakeholders that allow the possibility for MA to operate profitably in the future. As with any business in an
adverse economic environment, management must find the optimal business model for long-term viability. In addition to revisiting the
business vision for MA, management, with support of ownership, has undertaken certain initiatives to improve inventory controls and
buying cycles, as well as implemented changes to make MA a more efficiently operated and profitable company. We believe a revised
MA business vision, which includes the successful resolution of license agreement terms and favorable license terms in the future,
along with a focus on its core competencies, streamlined operations, reduced operating costs and inventory risk, are necessary for MA
to survive as a profitable operation in the future.
ISC :: 2010 ANNUAL REPORT :: FORM 10-K :: 21
In July 2010, certain industry stakeholders created the NASCAR Licensing Trust (“Trust”) that is represented by a Board of Directors
that includes representatives from NASCAR, the sanctioning body, and from NASCAR Teams. Under this new agreement, the Trust
brings a new structure to the licensing business that will be more efficient for the industry. The benefit to the licensees is a more
focused and streamlined licensing business that will reduce cost, foster more efficient administrative processes, and allow for more
cohesive retail and marketing strategies.
The Trust represents four key categories — die-cast, toys, apparel and trackside retail rights — and grants the rights of any NASCAR
driver that is participating in the licensing categories included in the Trust. The revenues will be distributed based on percentage of
licensed sales and allocated according to actual earnings to each licensor. This should allow the industry to more efficiently manage
costs and increase revenues, while providing a wider selection of products for fans.
Concurrent with the creation of the Trust, MA management, ownership and industry stakeholders negotiated MA’s release from future
guaranteed minimum royalties as well as the current unearned guaranteed minimum royalties payable to NASCAR team licensors.
With respect to the one agreement secured by parent company guarantees, MA and the parent companies negotiated a settlement
amount to eliminate future guaranteed minimum royalties.
As a result of the settlement, our remaining guaranty exposure, to one NASCAR team licensor, has been reduced to approximately
$5.0 million and will be satisfied upon MA making certain payments to the team through January 2013. In January 2011, MA made a
payment to the team effectively reducing our guaranty exposure to $3.8 million. While it is possible that some obligation under this
guarantee may occur in the future, the amount we will ultimately pay cannot be estimated at this time. In any event, we do not believe
that the ultimate financial outcome will have a material impact on our financial position or results of operations.
We did not recognize any net income or loss from operations of MA during fiscal 2010. Our 50.0 percent portion of MA’s fiscal 2009
net loss is approximately $77.6 million, or $1.63 per diluted share, which included the aforementioned impairment charges. Fiscal
2008 equity in net income from MA was approximately $1.6 million, or $0.02 per diluted share.
Other Equity Investments
Our equity investments also include our 50.0 percent limited partnership investment in Stock-Car Montreal L.P. prior to the
acquisition of the remaining interest in February 2009.
Income Taxes
The tax treatment of providing a valuation allowance related to losses incurred by our Motorsports Authentics equity investment,
partially offset by the reduction in income taxes due to the interest income related to our settlement with the Internal Revenue Service,
are the principal causes of the increased effective income tax rate for the fiscal year ended November 30, 2009. The de-recognition of
potential interest and penalties associated with certain state settlements as well as certain state credits accrued are the principal causes
of the decreased effective income tax rate for the fiscal year ended November 30, 2010.
As a result of the above items, our effective income tax rate increased from the statutory income rate to approximately 85.5 percent for
the fiscal year ended November 30, 2009, and decreased from the statutory income rate to approximately 27.0 percent for the fiscal
year ended November 30, 2010.
Current Litigation
From time to time, we are a party to routine litigation incidental to our business. We do not believe that the resolution of any or all of
such litigation will have a material adverse effect on our financial condition or results of operations.
Future Trends in Operating Results
Economic conditions, including those affecting disposable consumer income and corporate budgets such as employment, business
conditions, credit availability, interest rates and taxation rates, may impact our ability to sell tickets to our events and to secure
revenues from corporate marketing partnerships. We believe that adverse economic trends, particularly the rise in unemployment and
the decline in the consumer confidence index significantly contributed to the decrease in attendance for certain of our motorsports
entertainment events during fiscal 2009. Certain of these trends have persisted through fiscal 2010 and are not expected to materially
change in 2011, which may have an impact on our business, especially attendance-related and corporate partner revenues. In response,
ISC :: 2010 ANNUAL REPORT :: FORM 10-K :: 22
we recently announced an initiative to lower our direct operating expenses, beginning in 2011, by $20.0 million to $30.0 million in
sustainable reductions through the streamlining of corporate services, optimization of event and ancillary business models, and process
improvements that resulted in a reduction of workforce and operational costs. These changes are expected to have a positive impact on
our financial position.
Admissions
An important component of our operating strategy has been our long-standing practice of focusing closely on supply and demand
when evaluating ticket pricing and adjusting capacity at our facilities. By effectively managing ticket prices and seating capacity, we
can stimulate ticket renewals and advance sales. Advance ticket sales result in earlier cash flow and reduce the potential negative
impact of actual and forecasted inclement weather on ticket sales. With any ticketing program, we first examine our pricing structure
to ensure that prices are in line with market demand. When determined necessary, as has been the case during this period of sustained
economic downturn, we will adjust pricing on inventory.
While we have not had a sell-out at any of our events since February 2008, we have had capacity crowds at certain events. We have
also experienced a compressed sales cycle with our customers making their ticket purchasing decisions closer to the event date. To
address this and to be sensitive to the economic challenges that many of our fans face, in 2009, we lowered prices on over 150,000
seats, or 15.0 percent of our grandstand capacity, for NASCAR Sprint Cup events across the Company. For our 2010 events, we
expanded our reduced pricing to approximately 500,000 seats throughout our facilities as well as unbundling a substantial number of
tickets to better respond to consumer demand. In addition to preferred pricing, we provided our customers that renew early various
incentives as well as special access privileges. We also created ticket packages that provide added value opportunities, making it more
affordable for our fans to attend live events. As we also want to develop the next generation motorsports fan, we expanded our youth
initiative to encourage families to attend.
We believe, based on our research and analysis, our current pricing levels and initiatives going into the 2011 season are on target with
demand, providing appropriate price points for all income levels. Also, based on consumer feedback, we will now provide single-day
ticket purchasing at Kansas and Chicagoland Speedways for all of their events. These facilities previously required purchasers to
purchase season-ticket packages for certain sanctioned racing events annually, under specified terms and conditions.
It is important that we maintain the integrity of our pricing model by rewarding our best and loyal customers. We do not adjust pricing
inside of the sales cycle and avoid rewarding last-minute ticket buyers by discounting tickets. Further, we limit and monitor the
availability of promotional tickets. All of these factors could have a detrimental effect on our pricing model and long-term value of our
business. We believe it is more important to encourage advance ticket sales and maintain price integrity to achieve long-term growth
than to capture short-term incremental revenue.
Corporate Partnerships
With regard to corporate marketing partner relationships, we believe that our presence in key markets, impressive portfolio of events
and attractive fan demographics are beneficial and help to mitigate adverse economic trends as we continue to pursue renewal and
expansion of existing marketing partnerships and establish new corporate relationships.
Due to the current economic conditions which began to deteriorate in the latter part of fiscal 2008, extended throughout fiscal 2009
and persisted in fiscal 2010, we have experienced a slowdown in corporate spending. In addition, the process of securing sponsorship
deals has become more time consuming as corporations are more closely scrutinizing their marketing budgets. While these trends
continue to impact sales, we are seeing encouraging signs of interest from corporate partners. We expect, based on current interest and
demand, to secure all of our 2011 NASCAR Sprint Cup and Nationwide series event entitlements. We continue to believe that
revenues from our corporate marketing relationships will grow over the long term, contributing to strong earnings and cash flow
stability and predictability.
Television Broadcast and Ancillary Media Rights
Domestic broadcast and ancillary media rights fees revenues are an important component of our revenue and earnings stream. Starting
in 2007, NASCAR entered into new combined eight-year agreements with FOX, ABC/ESPN, TNT and SPEED for the domestic
broadcast and related rights for its three national touring series — Sprint Cup, Nationwide and Camping World Truck. The agreements
total approximately $4.5 billion over the eight-year period from 2007 through 2014. This results in an approximate $560.0 million
gross average annual rights fee for the industry, a more than 40.0 percent increase over the previous contract average of $400.0 million
ISC :: 2010 ANNUAL REPORT :: FORM 10-K :: 23
annually. The industry rights fees were approximately $545.0 million for 2010 and will be approximately $565.0 million for 2011.
The industry rights fees will increase, on average, by approximately three percent per year through the 2014 season. The annual
increase is expected to vary between two and four percent per year over the period.
FOX and TNT have been strong supporters of NASCAR racing since 2001, and both have played a major role in the sport’s climb in
popularity. We have, and expect to continue to see, ongoing broadcast innovation in their coverage of NASCAR racing events. Also
notable was the return of ESPN to the sport in 2007, which it helped build throughout the 1980s and 1990s. ESPN’s coverage and
weekly ancillary NASCAR-related programming continues to promote the sport across various properties. Further, ESPN broadcasts
substantially all of the NASCAR Nationwide Series, providing that series with the continuity and promotional support that we believe
will allow it to flourish. We were pleased with ABC’s decision to broadcast the majority of its 2010 NASCAR Sprint Cup series
events on its cable channel, ESPN. ESPN has a subscriber base at approximately 100 million, while less than the networks, it does
have, over the longer term, the ability to attract younger viewers as well as create more exposure for the sport. Also, cable
broadcasters can support a higher investment through subscriber fees not available to traditional networks, which is a potential benefit
when NASCAR negotiates the next consolidated domestic broadcast and ancillary media rights contract.
While the media landscape continues to evolve, we continue to believe NASCAR’s position in the sports and entertainment landscape
remains strong. It is expected that ratings will fluctuate year to year. For the 2010 NASCAR season, television ratings for the
NASCAR Sprint Cup series decreased to an average of 4.1 million households and 5.9 million viewers as reported by the Nielsen
Company. However, the long-term ratings health of NASCAR Sprint Cup series events remains robust as it remains the second
highest-rated regular season sport on television and is the number two sport among all key demographic groups, trailing only the NFL.
In addition, the NASCAR Nationwide series is the second-highest rated motorsports series on television and the NASCAR Camping
World Truck series is the third-highest rated motorsports series on cable television.
These long-term contracts provide significant cash flow visibility to us, race teams and NASCAR over the contract term. Television
broadcast and ancillary rights fees from continuing operations received from NASCAR for the NASCAR Sprint Cup, Nationwide and
Camping World Truck series events conducted at our wholly owned facilities under these agreements, and recorded as part of
motorsports related revenue, were approximately $257.0 million, $262.0 million and $269.1 million for fiscal 2008, 2009 and 2010,
respectively. Operating income generated by these media rights were approximately $189.4 million, $192.1 million and $197.5
million for fiscal 2008, 2009 and 2010, respectively.
As media rights revenues fluctuate so do the variable costs tied to the percentage of broadcast rights fees required to be paid to
competitors as part of NASCAR Sprint Cup, Nationwide and Camping World Truck series sanction agreements. NASCAR prize and
point fund monies, as well as sanction fees (“NASCAR direct expenses”), are outlined in the sanction agreement for each event and
are negotiated in advance of an event. As previously discussed, included in these NASCAR direct expenses are amounts equal to 25.0
percent of the gross domestic television broadcast rights fees allocated to our NASCAR Sprint Cup, Nationwide and Camping World
Truck series events, as part of prize and point fund money (See “Critical Accounting Policies and Estimates — Revenue
Recognition”). These annually negotiated contractual amounts paid to NASCAR contribute to the support and growth of the sport of
NASCAR stock car racing through payments to the teams and sanction fees paid to NASCAR. As such, we do not expect these costs
to materially decrease in the future as a percentage of admissions and motorsports related income. We anticipate any operating margin
improvement to come primarily from economies of scale and controlling costs.
Sanctioning Bodies
Our success has been, and is expected to remain, dependent on maintaining good working relationships with the organizations that
sanction events at our facilities, particularly with NASCAR, whose sanctioned events at our wholly owned facilities accounted for
approximately 89.8 percent of our revenues in fiscal 2010. NASCAR continues to entertain and discuss proposals from track operators
regarding potential realignment of NASCAR Sprint Cup Series dates to more geographically diverse and potentially more desirable
markets where there may be greater demand, resulting in an opportunity for increased revenues to the track operators. NASCAR has
recently approved our request for realignment and beginning in 2011, Kansas Speedway (“Kansas”) will now host two NASCAR
Sprint Cup Series weekends. We believe that these realignments have provided, and will continue to provide, incremental net positive
revenue and earnings as well as further enhance the sport’s exposure in highly desirable markets, which we believe benefits the sport’s
fans, teams, sponsors and television broadcast partners as well as promoters.
ISC :: 2010 ANNUAL REPORT :: FORM 10-K :: 24
Capital Improvements
Since we compete with newer entertainment venues for patrons and sponsors, we will continue to evaluate opportunities to enhance
our facilities, thereby producing additional revenue opportunities and improving the event experience for our guests. Major examples
of these efforts include:
Fiscal 2008
• We installed track lighting at Chicagoland as well as improved certain electrical infrastructure in certain camping areas. In
addition to enhancing the guest experience, we now have the flexibility to run events later in the day in the event of inclement
weather;
• We repaved Darlington Raceway (“Darlington”) and constructed a tunnel in Turn 3 that provides improved access for fans and
allows emergency vehicles to easily enter and exit the infield area of the track. These collective projects mark the largest one-
time investment in the 50-year history of the storied South Carolina facility;
• We enhanced seating at Michigan International Speedway (“Michigan”) to provide wider seats, seatbacks and more leg room
for fans. We also added incremental camping capacity and new shower/restroom facilities for our on-site overnight guests, as
well as installed a state-of-the-art 110-foot, three-sided LED scoreboard for fans to more easily follow the on-track
competition. Finally, we added additional branded way-finding signage to help pedestrians, motorists and campers find their
way in, out and around the 1,400-acre racetrack property; and
• We constructed new media centers at Watkins Glen International (“Watkins Glen”) and Homestead-Miami Speedway
(“Homestead”), which we believe increased appeal to media content providers, sports journalists, racing team owners and
drivers and others involved in the motorsports industry.
Fiscal 2009
• We constructed a new media center at Michigan as part of the terrace suite redevelopment project which we believe has
increased appeal to media content providers, sports journalists, racing team owners and drivers and others involved in the
motorsports industry;
• To further enhance our guest experience, we reconfigured tram and pedestrian routes at Richmond International Raceway
(“Richmond”); built a new tram stop at Daytona International Speedway (“Daytona”); and, replaced the seats in the lower
grandstands at Talladega Superspeedway (“Talladega”); and
• We have constructed a new leader board at Homestead, which is the prototype for future tracks.
Fiscal 2010
• We made further grandstand enhancements at Michigan to provide wider seats, seatbacks and more leg room for fans;
• We completed our repaving project at Daytona. In addition, we made frontstretch fan improvements and superstretch
hospitality improvements at Daytona which included the addition of the Superstretch Fan Zone and improved tram
infrastructure, and we constructed a new 1/4 mile Flat Track facility which hosted successful AMA motorcycle events;
• We completed a major seat enhancement project at Talladega by installing new wider stadium style seats and increased leg
room; and
• We have constructed a new state of the art LED leader board and video screens at Richmond.
We anticipate modest capital spending on other projects for maintenance, safety and regulatory requirements, as well as for preserving
the guest experience at our events to enable us to effectively compete with other sports venues for consumer and corporate spending.
Growth Strategies
Our growth strategies also include exploring ways to grow our businesses through acquisitions and external developments that offer
attractive financial returns. This has been demonstrated through the planned real estate development joint venture to develop and
operate a Hollywood-themed and branded entertainment destination facility overlooking turn two of Kansas Speedway. (see “Kansas
Hotel and Casino Development”).
ISC :: 2010 ANNUAL REPORT :: FORM 10-K :: 25
Postponement and/or Cancellation of Major Motorsports Events
We promote outdoor motorsports entertainment events. Weather conditions affect sales of, among other things, tickets, food, drinks
and merchandise at these events. Poor weather conditions prior to an event, or even the forecast of poor weather conditions, could
have a negative impact on us, particularly for walk-up ticket sales to events which are not sold out in advance. If an event scheduled
for one of our facilities is delayed or postponed because of weather or other reasons such as, for example, the general postponement of
all major sporting events in the United States following the September 11, 2001 terrorism attacks, we could incur increased expenses
associated with conducting the rescheduled event, as well as possible decreased revenues from tickets, food, drinks and merchandise
at the rescheduled event. If such an event is cancelled, we would incur the expenses associated with preparing to conduct the event as
well as losing the revenues, including any live broadcast revenues, associated with the event to the extent such losses were not covered
by insurance.
Current Operations Comparison
The following table sets forth, for each of the indicated periods, certain selected statement of operations data as a percentage of total
revenues:
Revenues:
Admissions, net
Motorsports related
Food, beverage and merchandise
Other
Total revenues
Expenses:
Direct:
Prize and point fund monies and NASCAR sanction fees
Motorsports related
Food, beverage and merchandise
General and administrative
Depreciation and amortization
Impairment of long-lived assets
Total expenses
Operating income
Interest expense, net
Interest rate swap expense
Loss on early redemption of debt
Other income
Equity in net loss from equity investments
Income from continuing operations before income taxes
Income taxes
Income from continuing operations
Loss from discontinued operations
Net income
Comparison of Fiscal 2010 to Fiscal 2009
For the Year Ended November 30,
2010
2009
2008
30.0%
58.8
9.9
1.3
100.0
28.2%
62.4
8.1
1.3
100.0
24.9%
65.2
8.1
1.8
100.0
19.6
21.1
6.1
13.9
9.0
0.3
70.0
30.0
(2.2)
—
—
—
(0.2)
27.6
10.5
17.1
—
17.1%
23.5
21.6
5.7
15.0
10.5
2.4
78.7
21.3
(2.6)
(0.6)
—
0.1
(11.2)
7.0
6.0
1.0
—
1.0%
24.4
22.1
5.7
15.9
11.6
1.4
81.1
18.9
(2.3)
(3.7)
(1.0)
—
(0.3)
11.6
3.1
8.5
—
8.5%
The comparison of fiscal 2010 to fiscal 2009 is impacted by the following factors:
• Economic conditions, including those affecting disposable consumer income and corporate budgets such as employment,
business conditions, interest rates and taxation rates, impact our ability to sell tickets to our events and to secure revenues from
corporate marketing partnerships. We believe that unprecedented adverse economic trends, particularly the decline in consumer
confidence and the rise in unemployment contributed to the decrease in attendance related as well as corporate partner revenues
for certain of our motorsports entertainment events during fiscal 2010;
ISC :: 2010 ANNUAL REPORT :: FORM 10-K :: 26
• An IndyCar series event held at Richmond and a NASCAR Camping World Truck series event held at Auto Club Speedway in
fiscal 2009 were not held in fiscal 2010. Offsetting this was a NASCAR Camping World Truck series event held at Darlington
in fiscal 2010 that was not held in fiscal 2009;
•
In fiscal 2010, we recognized non-cash impairments of long-lived assets totaling approximately $8.9 million, or $0.11 per
diluted share, primarily attributable to certain costs related to the Daytona Development Project which were capitalized that are
no longer expected to benefit the future development of the project. In fiscal 2009, we recognized non-cash impairments of
long-lived assets totaling approximately $16.7 million, or $0.21 per diluted share, primarily attributable to the aforementioned
decrease in the carrying value of our Staten Island property and, to a much lesser extent, impairments of certain other long-
lived assets;
• During fiscal 2010, we recognized approximately $23.9 million, or $0.30 per diluted share in expenses related to an interest
rate swap. In fiscal 2009, we recognized approximately $4.3 million, or $0.05 per diluted share in similar expense (see “Future
Liquidity”);
• During fiscal 2010, we recognized approximately $6.5 million in expenses, or $0.08 per diluted share related to a partial
redemption of $150 million principal 5.4% Senior Notes maturing in 2014 (see “Future Liquidity — Long-Term Obligations
and Commitments”);
• During fiscal 2009, we recorded certain charges related to our joint venture Motorsports Authentics (see Equity and Other
Investments); and
• As a result of the previously discussed favorable settlements and on-going discussions with certain states, we de-recognized
potential interest and penalties totaling approximately $6.3 million or $0.13 per diluted share in fiscal 2010. During fiscal 2009
we recognized interest income net of tax, of approximately $8.9 million, or $0.18 per diluted share, in our income tax expense
as a result of our settlement with the Internal Revenue Service. This de-recognition of interest and penalties was recognized as
a reduction in income tax expense in our consolidated statement of operations.
Admissions revenue decreased approximately $35.0 million, or 17.9 percent, in fiscal 2010 as compared to fiscal 2009. We believe the
decrease was driven by lower attendance attributable to ongoing adverse economic conditions as well as inclement weather and a
decrease in our weighted average ticket price for certain events associated with the previously discussed value pricing initiatives.
Motorsports related revenue decreased approximately $11.3 million, or 2.6 percent, in fiscal 2010 as compared to fiscal 2009. The
decrease is substantially attributable to decreases in sponsorship, suite and hospitality revenues for certain events. To a lesser extent,
contributing to change was the aforementioned Camping World Truck series event not being held at Auto Club Speedway, and the
IndyCar event not being held at Richmond, respectively. Partially offsetting these decreases was an increase in television broadcast
and ancillary rights.
Food, beverage and merchandise revenue decreased approximately $3.9 million, or 6.9 percent, in fiscal 2010 as compared to fiscal
2009. The decrease is substantially attributable to the previously discussed lower attendance.
Prize and point fund monies and NASCAR sanction fees decreased approximately $5.4 million, or 3.3 percent, in fiscal 2010 as
compared to fiscal 2009. The decrease is primarily attributable to the reduction in overall prize and point fees paid for the events held
in the period as compared to the same period in prior year. Partially offsetting overall decreases are the increases in television
broadcast rights fees for the NASCAR Sprint Cup, Nationwide and Camping World Truck series events during the periods as standard
NASCAR sanctioning agreements require a specific percentage of television broadcast rights fees to be paid to competitors. Partially
offsetting the decrease was the aforementioned Camping World Truck series event held at Darlington that was not held in fiscal 2009.
Motorsports related expense decreased by approximately $7.2 million, or 4.8 percent, in fiscal 2010 as compared to fiscal 2009. The
decrease is primarily attributable to reduced promotional, advertising and other race related expenses during the period as a result of
focused cost containment. Contributing to the decrease was aforementioned IndyCar series event that was not held at Richmond in
fiscal 2010 that was held in fiscal 2009. The decrease was partially offset by the aforementioned Camping World Truck series event
held at Darlington added to the schedule in 2010. Motorsports related expenses as a percentage of combined admissions and
motorsports related revenue increased slightly to approximately 24.5 percent for fiscal 2010, as compared to 23.9 percent for the same
period in the prior year. The slight margin decrease is primarily due to the previously discussed lower admissions and motorsports
related revenue during the period.
ISC :: 2010 ANNUAL REPORT :: FORM 10-K :: 27
Food, beverage and merchandise expense decreased approximately $2.2 million, or 5.6 percent, in fiscal 2010 as compared to fiscal
2009. The decrease is primarily attributable to variable costs associated with the lower sales of merchandise and concessions, as well
as catering. Food, beverage and merchandise expense as a percentage of food, beverage and merchandise revenue increased slightly to
approximately 70.3 percent for fiscal 2010, as compared to 69.4 percent for the same period in the prior year. The slight margin
decrease was primarily attributable to the ratio of fixed to variable costs.
General and administrative expense decreased approximately $1.0 million, or 1.0 percent, in fiscal 2010 as compared to fiscal 2009.
We incurred approximately $2.3 million of costs related to organizational and structural changes in connection with the company-wide
initiative to reduce future operational costs. Offsetting this amount were ongoing cost containment initiatives that were put in place in
fiscal 2009. General and administrative expenses as a percentage of total revenues increased to approximately 15.9 percent for fiscal
2010, as compared to 15.0 percent for fiscal 2009. The slight margin decrease is primarily due to the previously discussed decrease in
revenues, largely offset by our cost containment efforts.
Depreciation and amortization expense increased approximately $1.6 million, or 2.1 percent, in fiscal 2010 as compared to fiscal
2009. The increase is predominately attributable to our headquarters building (see “Future Liquidity”) which was put in service in the
last month of fiscal 2009. Partially offsetting the increases are certain assets which have reached the end of their useful lives.
The impairment of long-lived assets of approximately $8.9 million is primarily attributable to the aforementioned non-cash
impairment of certain costs related to the Daytona Development Project and removal of certain other long-lived assets located at our
motorsports facilities.
Interest income and other decreased by approximately $0.9 million during fiscal 2010 as compared to fiscal 2009. The decrease was
attributable to lower interest rates as compared to the same periods in the prior year.
Interest expense decreased by approximately $4.0 million during fiscal 2010 as compared to fiscal 2009. The decrease is primarily due
to the funding of the $150 million principal 4.2 percent Senior Notes maturity in April 2009 and the lower average outstanding
balance on our credit facility as compared to the same period in the prior year. Partially offsetting the decrease is the interest on the
term loan for our new headquarters building.
Interest rate swap expense increased by approximately $19.6 million during fiscal 2010 as compared to fiscal 2009. The increase is
primarily attributable to the termination of the interest rate swap and the reduction of the anticipated debt issuance from $150.0
million to $65.0 million during the fiscal year ended November 30, 2010.
Loss on early redemption of debt of approximately $6.5 million in fiscal 2010 is attributable to the aforementioned partial redemption
of the $150 million principal 5.4 percent Senior Notes maturing in 2014 (see “Future Liquidity — Long-Term Obligations and
Commitments”) . There is no comparable amount in fiscal 2009.
Equity in net loss from equity investments represents our 50.0 percent equity investments in Motorsports Authentics and Hollywood
Casino at Kansas Speedway (see “Equity and Other Investments”). The equity in net loss from equity investments of approximately
$1.9 million in fiscal 2010 relates to certain start up costs related to the Hollywood Casino at Kansas Speedway. There were no
comparable costs in fiscal 2009. We did not recognize any net loss from operations of Motorsports Authentics in fiscal 2010 as
compared to an approximate net loss of $77.6 million in fiscal 2009.
Our effective income tax rate decreased from approximately 85.5 percent to approximately 27.0 percent during fiscal 2010 compared
to fiscal 2009 (see “Income Taxes”).
As a result of the foregoing, net income increased approximately $47.7 million, or $0.99 per diluted share, for fiscal 2010 as compared
to fiscal 2009.
ISC :: 2010 ANNUAL REPORT :: FORM 10-K :: 28
Comparison of Fiscal 2009 to Fiscal 2008
The comparison of fiscal 2009 to fiscal 2008 is impacted by the following factors:
• Economic conditions, including those affecting disposable consumer income and corporate budgets such as employment,
business conditions, interest rates and taxation rates, impact our ability to sell tickets to our events and to secure revenues from
corporate marketing partnerships. We believe that adverse economic trends, particularly credit availability, the decline in
consumer confidence, and the rise in unemployment, began to manifest in early fiscal 2008 and have increasingly contributed
to the decrease in attendance related as well as corporate partner revenues for certain of our motorsports entertainment events
during fiscal 2009;
• Further impacting the comparability of the periods were strong consumer and corporate sales for the 50th running of the
Daytona 500 in fiscal 2008. This monumental anniversary of the “Great American Race” provided significant unique
opportunities to drive attendance and revenue above the otherwise strong appeal of this marquee event and the sport of
NASCAR in general;
• On February 27, 2009, we acquired the 50.0 percent ownership interest in Stock-Car Montreal L.P. we did not previously own,
bringing our ownership to 100.0 percent. This acquisition was accounted for as a business combination and the operations of
Stock-Car Montreal L.P. are included in our consolidated operations subsequent to the date of acquisition. Prior to this date, we
had accounted for their operations as part of equity in net loss from equity investments. A NASCAR Nationwide Series and a
Grand American Series event were held at Stock-Car Montreal during the third quarter of fiscal 2009;
• Due to the acquisition of Grand American by NASCAR in October 2008, expenses related to prize, point and sanction fees are
reported as part of prize and point fund monies and NASCAR sanction fees on the consolidated statement of operations for
fiscal year 2009 while reported as part of motorsports related expense in fiscal 2008 and prior years;
• During fiscal 2009, approximately $1.0 million, or $0.01 per diluted share, of depreciation was accelerated above our normal
depreciation rates relating to our prior office building in Daytona Beach, Florida which is expected to be razed as part of our
Daytona Development Project (see further discussion in “Future Liquidity”). During fiscal 2008, depreciation was accelerated
above our normal depreciation rates relating to this prior office building and certain other offices and buildings which were
razed in fiscal 2008 as part of our Daytona Development Project totaling approximately $2.1 million, or $0.03 per diluted
share. These amounts were calculated by taking the remaining net book values of the respective offices and buildings and
systematically reducing the net book values over their remaining useful lives based on the last date of occupancy and/or the
razing of the structure(s);
•
In fiscal 2009, we recognized non-cash impairments of long-lived assets totaling approximately $16.7 million, or $0.21 per
diluted share, primarily attributable to the aforementioned decrease in the carrying value of our Staten Island property and, to a
much lesser extent, impairments of certain other long-lived assets. In fiscal 2008, we recognized impairments of long-lived
assets totaling approximately $2.2 million, or $0.03 per diluted share, primarily attributable to our Staten Island property and
impairments of certain other long-lived assets;
• During fiscal 2008, we recorded a non-cash charge totaling approximately $3.8 million, or $0.07 per diluted share, to correct
the carrying value amount of certain other assets, for which there was no comparable amortization in the prior year. This
adjustment was recorded in interest income and other in the consolidated statement of operations;
• During fiscal 2009, we recognized interest rate swap expense of approximately $4.3 million, or $0.05 per diluted share, related
to our interest rate swap for which there was no comparable expense in the prior year (see “Future Liquidity”). This expense
was recorded in interest rate swap expense in the consolidated statement of operations;
•
In fiscal 2009, the $77.6 million, or $1.63 per diluted share, equity in net loss from equity investments represents our portion of
the results from our 50.0 percent indirect interest in Motorsports Authentics and includes the previously discussed non-cash
impairment charge of approximately $69.3 million, or $1.43 per diluted share (see “Equity and Other Investments”). Our
portion of Motorsports Authentics net income for fiscal 2008 included in equity in net loss from equity investments was
approximately $1.6 million, or $0.02 per diluted share; and
ISC :: 2010 ANNUAL REPORT :: FORM 10-K :: 29
• During fiscal 2009 we recognized interest income net of tax, of approximately $8.9 million, or $0.18 per diluted share, in our
income tax expense as a result of the settlement with the Internal Revenue Service.
Admissions revenue decreased approximately $40.6 million, or 17.2 percent, in fiscal 2009 as compared to fiscal 2008. We believe the
decrease was primarily attributable to the decreases in attendance due to previously discussed adverse economic trends including
decreases in weighted average ticket prices as a result of pricing strategies for our NASCAR Sprint Cup events in 2009 (see “Future
Trends in Operating Results”). These decreases were further impacted by the strong demand for certain events conducted during
Speedweeks at Daytona supporting the 50th running of the sold out Daytona 500 in fiscal 2008. The overall decrease in attendance
was partially offset by the consolidation of the Nationwide series event weekend at Stock-Car Montreal and a slight increase in the
weighted average ticket prices for certain events conducted during Speedweeks at Daytona in fiscal 2009.
Motorsports related revenue decreased approximately $30.6 million, or 6.6 percent, in fiscal 2009 as compared to fiscal 2008. The
decrease was primarily due to the decreases in sponsorship, suite and hospitality revenues for certain events conducted during the
year, which we believe result largely from the previously discussed adverse economic conditions. To a lesser extent, lower track
rentals, advertising and ancillary rights revenues also contributed to the decrease. Partially offsetting the decrease was the Nationwide
series event weekend at Stock-Car Montreal and an increase in television broadcast rights for our NASCAR Sprint Cup, Nationwide,
and Camping World Truck series events.
Food, beverage and merchandise revenue decreased approximately $21.7 million, or 27.8 percent, in fiscal 2009 as compared to fiscal
2008. The decrease was primarily attributable to previously discussed adverse economic conditions impacting attendance as well as
lower per capita sales in fiscal 2009 affecting catering, concessions and merchandise sales. In addition, the decrease was impacted by
the strong sales of the Daytona 500 50th anniversary product in fiscal 2008. The decrease was slightly offset by the Nationwide series
event weekend at Stock-Car Montreal.
Prize and point fund monies and NASCAR sanction fees increased approximately $8.3 million, or 5.4 percent, in fiscal 2009 as
compared to fiscal 2008. This increase was primarily related to the Nationwide series event at Stock-Car Montreal and the previously
discussed increase in television broadcast rights fees for the NASCAR Sprint Cup, Nationwide and Camping World Truck series
events conducted during the year, as standard NASCAR sanctioning agreements require that a specific percentage of television
broadcast rights fees be paid to competitors. To a lesser extent, increased NASCAR sanction fees, as well as the aforementioned
reclassification of amounts related to Grand American in fiscal 2009 contributed to the increase.
Motorsports related expense decreased by approximately $16.2 million, or 9.8 percent, in fiscal 2009 as compared to fiscal 2008. The
decrease was predominately attributable to reduced promotional, advertising and other race related expenses during the period as a
result of focused cost containment initiatives as well as higher promotional and advertising expenses for the 50th running of the
Daytona 500 in fiscal 2008. Partially offsetting these decreases was the Nationwide series event weekend at Stock-Car Montreal and
to a lesser extent, the aforementioned reclassification of amounts related to Grand American competition costs in fiscal 2009.
Motorsports related expense as a percentage of combined admissions and motorsports related revenue was comparable to the prior
year, with the slight margin decrease primarily due to the previously discussed lower admissions and motorsports related revenues, as
well as the aforementioned Stock-Car Montreal events conducted in the third quarter of fiscal 2009, largely offset by initiatives to
reduce costs.
Food, beverage and merchandise expense decreased approximately $9.0 million, or 18.7 percent, in fiscal 2009 as compared to fiscal
2008. The decrease was primarily attributable to variable costs associated with the lower sales of merchandise, catering and
concessions sales related to the previously discussed decreases in attendance. In addition, the decrease was impacted by the robust
sales attributable to the previously discussed events conducted during Speedweeks at Daytona supporting the 50th running of the sold
out Daytona 500 in fiscal 2008. Food, beverage and merchandise expense as a percentage of food, beverage and merchandise revenue
increased to approximately 69.4 percent in fiscal 2009, as compared to 61.6 percent for fiscal 2008. Economies of scale and the ratio
of fixed to variable costs attributed to the decrease in margin. This is especially evident for fiscal 2009 Speedweeks sales as compared
to strong sales surrounding the 50th running of the Daytona 500 in fiscal 2008. The decrease in margin was partially offset by certain
fixed cost reductions during the year.
General and administrative expense decreased approximately $5.7 million, or 5.2 percent, in fiscal 2009 as compared to fiscal 2008.
Driven by focused cost containment initiatives, we reduced legal fees, other professional fees, personnel related and various other
costs associated with our ongoing business compared to the prior year. In addition the decrease was impacted by an adjustment to
certain other taxes in fiscal 2008. General and administrative expenses as a percentage of total revenues increased to approximately
15.0 percent for fiscal 2009, as compared to 13.9 percent for fiscal 2008. The slight margin decrease was primarily due to the
previously discussed decrease in revenues, largely offset by our cost containment efforts.
ISC :: 2010 ANNUAL REPORT :: FORM 10-K :: 30
Depreciation and amortization expense increased approximately $2.0 million, or 2.8 percent, in fiscal 2009 as compared to fiscal
2008. The increase was attributable to capital expenditures for our ongoing facility enhancements and related initiatives.
The impairment of long-lived assets of approximately $16.7 million in fiscal 2009 is primarily attributable to the aforementioned
decrease in the carrying value of our Staten Island property and, to a much lesser extent, certain other long-lived asset impairments.
The fiscal 2008 impairment consisted primarily of costs associated with the fill removal process at our Staten Island property and
impairments of certain other long-lived assets.
Interest income and other increased by approximately $2.7 million during fiscal 2009 as compared to fiscal 2008. The increase was
almost entirely due to the aforementioned non-cash charge of $3.8 million, or $0.07 per diluted share, in fiscal 2008, to correct the
carrying value of certain other assets. Slightly offsetting the increase were lower interest rates on higher cash balances as compared to
the same period in the prior year.
Interest expense increased by approximately $3.3 million, or 21.1 percent, during fiscal 2009 as compared to fiscal 2008. The increase
was primarily due to lower capitalized interest and higher average borrowings on our credit facility during the year (see discussion
under “Liquidity and Capital Resources — General”) as compared to the same period in fiscal 2008, partially offset by the repayment
of the $150 million principal 4.2 percent Senior Notes in April 2009.
Interest rate swap expense was approximately $4.3 million during fiscal 2009 attributable to interest rate swap agreement which was
amended and re-designated in February 2009. There was no comparable expense in fiscal 2008.
Equity in net loss from equity investments represents our 50.0 percent equity investment in Motorsports Authentics (see “Equity and
Other Investments”).
Our effective income tax rate increased from approximately 38.0 percent to 85.5 percent during fiscal 2009 compared to fiscal 2008.
This increase in the effective income tax rate was primarily due to the tax treatment associated with income earned in fiscal 2008 and
losses incurred in fiscal 2009 by Motorsports Authentics. The increase was partially offset by a decrease in the effective income tax
rate due to the interest income related to the settlement with the Internal Revenue Service.
As a result of the foregoing, net income decreased approximately $127.8 million, or $2.57 per diluted share, for fiscal 2009 as
compared to fiscal 2008.
Liquidity and Capital Resources
General
We have historically generated sufficient cash flow from operations to fund our working capital needs, capital expenditures at existing
facilities, and return of capital through payments of an annual cash dividend and repurchase of our shares under our Stock Purchase
Plan. In addition, we have used the proceeds from offerings of our Class A Common Stock, the net proceeds from the issuance of
long-term debt, borrowings under our credit facilities and state and local mechanisms to fund acquisitions and development projects.
At November 30, 2010, we had cash and cash equivalents totaling approximately $84.2 million, $87.0 million principal amount of
senior notes outstanding, $102.0 million in borrowings on our $300.0 million revolving credit facility, a debt service funding
commitment of approximately $63.6 million principal amount related to the taxable special obligation revenue (“TIF”) bonds issued
by the Unified Government of Wyandotte County/Kansas City, Kansas (“Unified Government”) $51.0 million principal term loan
related to our headquarters office building (the International Motorsports Center, or “IMC”); and $2.7 million principal amount of
other third party debt. At November 30, 2010, we had working capital of $58.3 million, which was anchored by $84.2 million of cash.
At November 30, 2009, we had working capital of $104.0 million, primarily driven by the $112.0 million recovery of funds previously
on deposit with the Service.
Our liquidity is primarily generated from our ongoing motorsports operations, and we expect our strong operating cash flow to
continue in the future. In addition, as of November 30, 2010, we have approximately $194.2 million available to draw upon under our
newly negotiated 5-year revolving credit facility, if needed. See “Future Liquidity” for additional disclosures relating to our credit
facility and certain risks that may affect our near term operating results and liquidity.
ISC :: 2010 ANNUAL REPORT :: FORM 10-K :: 31
As it relates to capital allocation, our top priority is fan and competitor safety as well as regulatory compliance. In addition, we remain
focused on driving incremental earnings by improving the fan experience with certain upgrades to our facilities to increase ticket sales.
We will also focus on maintaining modest debt levels.
Beyond that, we are also making investments in strategic projects that complement our core business and provide value for our
shareholders. Those options include acquisitions; new market development; ancillary real estate development; and share repurchases.
During fiscal year 2010, our significant cash flow items include the following:
• net cash provided by operating activities totaled approximately $112.4 million, which is net of payments related to interest rate
swap totaling approximately $39.0 million;
• capital expenditures totaling approximately $105.9 million;
• payments of long-term debt totaling approximately $68.0 million;
• net proceeds of $27.0 million related to our Credit Facilities;
• contributions to the Hollywood Casino at Kansas Speedway joint venture, totaling approximately $31.5 million;
• dividends paid and reacquisitions of previously issued common stock totaling approximately $16.0 million; and
• decrease in restricted cash totaling approximately $9.1 million.
Capital Expenditures
Capital expenditures totaled approximately $105.9 million for fiscal 2010, which includes $85.7 million for projects at our existing
facilities related to the track repaving and other projects at Daytona, construction of a new media center at Michigan as part of the
terrace suite redevelopment project; construction of a new state of the art LED leader board and video screens at Richmond;
construction of grandstand seating enhancements at Michigan and Talladega; and a variety of other improvements and renovations.
The remaining balance of approximately $20.2 million is related to the International Motorsports Center building which is funded
from $9.1 million in long-term restricted cash; the purchase of land in Daytona; and additional capitalized spending for the Staten
Island property. In comparison, capital expenditures for fiscal 2009 totaled approximately $113.7 million, which included
approximately $32.2 million in long-term restricted cash used for the International Motorsports Center construction.
At November 30, 2010, we have approximately $55.9 million remaining in capital projects currently approved for our existing
facilities. These projects include the track repaving at Phoenix; grandstand seating enhancements and infield improvements at
Michigan and Watkins Glen; parking improvements at Daytona; infield enhancements at Talladega; installation of track lighting and
track enhancements at Kansas; improvements at various facilities for expansion of parking, camping capacity and other uses; and a
variety of other improvements and renovations to our facilities that enable us to effectively compete with other sports venues for
consumer and corporate spending.
As a result of these currently approved projects and anticipated additional approvals in fiscal 2011, we expect our total fiscal 2011
capital expenditures at our existing facilities will be approximately $65 million to $75 million depending on the timing of certain
projects. We review our capital expenditure program periodically and modify it as required to meet current business needs.
We review the capital expenditure program periodically and modify it as required to meet current business needs.
Future Liquidity
General
As discussed in “Future Trends in Operating Results,” economic conditions, including those affecting disposable consumer income
and corporate budgets such as employment, business conditions, credit availability, interest rates and taxation rates, may impact our
ability to sell tickets to our events and to secure revenues from corporate marketing partnerships. We believe that adverse economic
trends, particularly the rise in unemployment and the decline in consumer confidence significantly contributed to the decrease in
ISC :: 2010 ANNUAL REPORT :: FORM 10-K :: 32
attendance for certain of our motorsports entertainment events during fiscal 2009. Certain of these trends have persisted throughout
fiscal 2010. This will negatively impact year-over-year comparability for most all of our revenue categories for the full year, with the
exception of domestic broadcast and ancillary media rights fees.
Our cash flow from operations consists primarily of ticket, hospitality, merchandise, catering and concession sales and contracted
revenues arising from television broadcast rights and marketing partnerships. Despite current economic conditions, we believe that
cash flows from operations, along with existing cash, cash equivalents and available borrowings under our 2010 Credit Facility, will
be sufficient to fund:
• operations and approved capital projects at existing facilities for the foreseeable future;
• payments required in connection with the funding of the Unified Government’s debt service requirements related to the TIF
bonds;
• payments related to our existing debt service commitments;
• any equity contributions in connection with the Kansas Hotel and Casino development;
• any potential payments associated with our keepwell agreements; and
• payments for share repurchases under our Stock Purchase Plan.
We remain interested in pursuing further acquisition and/or development opportunities that would increase shareholder value. The
timing, size and success, as well as associated potential capital commitments of which are unknown at this time. Accordingly, a
material acceleration of our growth strategy could require us to obtain additional capital through debt and/or equity financings.
Although there can be no assurance, over the longer term we believe that adequate debt and equity financing will be available on
satisfactory terms.
While we expect our strong operating cash flow to continue in the future, our financial results depend significantly on a number of
factors. In addition to local, national, and global economic and financial market conditions, consumer and corporate spending could be
adversely affected by security and other lifestyle conditions resulting in lower than expected future operating cash flows. General
economic conditions were significantly and negatively impacted by the September 11, 2001 terrorist attacks and the wars in Iraq and
Afghanistan and could be similarly affected by any future attacks or fear of such attacks, or by conditions resulting from other acts or
prospects of war. Any future attacks or wars or related threats could also increase our expenses related to insurance, security or other
related matters. Also, our financial results could be adversely impacted by a widespread outbreak of a severe epidemiological crisis.
The items discussed above could have a singular or compounded material adverse affect on our financial success and future cash flow.
Long-Term Obligations and Commitments
On April 23, 2004, we completed an offering of $300.0 million principal amount of unsecured senior notes in a private placement. On
September 27, 2004, we completed an offer to exchange the senior notes for registered senior notes with substantially identical terms
(“2004 Senior Notes”). The remaining 2004 Senior Notes which bear interest at 5.4 percent and are due April 2014 require semi-
annual interest payments on April 15 and October 15 through their maturity. The 2004 Senior Notes may be redeemed in whole or in
part, at our option, at any time or from time to time at redemption prices as defined in the indenture. Certain of our wholly owned
domestic subsidiaries are guarantors of the 2004 Senior Notes. The 2004 Senior Notes also contain various restrictive covenants. Total
gross proceeds from the sale of the 2004 Senior Notes were $300.0 million, net of discounts of approximately $431,000 and
approximately $2.6 million of deferred financing fees. The deferred financing fees are being treated as additional interest expense and
amortized over the life of the 2004 Senior Notes on a straight-line method, which approximates the effective yield method. In March
2004, we entered into interest rate swap agreements to effectively lock in the interest rate on approximately $150.0 million of the 2004
Senior Notes. We terminated the interest rate swap agreements on April 23, 2004 and received approximately $2.2 million, which was
amortized over the life of $150.0 million of the 2004 Senior Notes that matured in April 2009.
In November 2010, we completed a cash tender offer where we purchased approximately $63.0 million on the remaining 2004 Senior
Notes, including the payment of a tender premium of approximately $6.0 million and accrued interest. The net tender premium,
associated unamortized net deferred financing costs and unamortized original issuance discount were recorded as net loss on early
tender of debt totaling approximately $6.5 million. At November 30, 2010, outstanding unsecured 2004 Senior Notes totaled
approximately $87.0 million, net of unamortized discounts.
ISC :: 2010 ANNUAL REPORT :: FORM 10-K :: 33
In June 2008, we entered into an interest rate swap agreement to effectively lock in a substantial portion of the interest rate exposure
on approximately $150.0 million notional amount in anticipation of refinancing the $150.0 million 2004 Senior Notes that matured in
April 2009. This interest rate swap was designated and qualified as a cash flow hedge under ASC 815, “Accounting for Derivatives
and Hedging.” As a result of the uncertainty with the U.S. credit markets, in February 2009, we amended and re-designated our
interest rate swap agreement as a cash flow hedge with an expiration in February 2011.
During fiscal 2010, based on our current financial position and reduction in the anticipated debt issuance from $150.0 million to $65.0
million, we discontinued this cash flow hedge and settled the related liability for approximately $39.0 million. As a result of these
transactions we recognized approximately $4.3 million and $23.9 million of expense associated with this interest rate swap for the
years ended November 30, 2009 and 2010, respectively. Included in fiscal 2010 expense is approximately $1.8 million of
ineffectiveness associated with the interest rate swap. This expense was recorded in interest rate swap expense in the consolidated
statement of operations. At November 30, 2010 we have approximately $6.6 million, net of tax, deferred in other comprehensive
income associated with this interest rate swap which will be amortized over life of the future debt issuance (see below). We expect to
recognize approximately $1.0 million of this balance during the next 12 months in interest expense in the consolidated statement of
operations.
In January 2011 we completed an offering of approximately $65.0 million principal amount of senior unsecured notes in a private
placement (“2021 Senior Notes”). The 2021 Senior Notes bear interest at 4.63 percent and are due January 2021. The 2021 Senior
Notes require semi-annual interest payments on January 18 and July 18 through their maturity. The 2021 Senior Notes may be
redeemed in whole or in part, at our option, at any time or from time to time at redemption prices as defined in the indenture. Certain
of our wholly owned domestic subsidiaries are guarantors of the 2021 Senior Notes. The 2021 Senior Notes also contain various
restrictive covenants. The deferred financing fees will be treated as additional interest expense and, along with the aforementioned
deferred interest rate swap balance included in other comprehensive income, will be amortized over the life of the 2021 Senior Notes
on a straight-line method, which approximates the effective yield method.
Debt associated with our wholly owned subsidiary, Raceway Associates, which owns and operates Chicagoland Speedway and Route
66 Raceway, consists of the following:
• Revenue bonds payable (“4.8 percent Revenue Bonds”) consisting of economic development revenue bonds issued by the City
of Joliet, Illinois to finance certain land improvements. The 4.8 percent Revenue Bonds have an interest rate of 4.8 percent and
a monthly payment of $29,000 principal and interest. At November 30, 2010, outstanding principal on the 4.8 percent Revenue
Bonds was approximately $1.5 million.
• Revenue bonds payable (“6.8 percent Revenue Bonds”) that are special service area revenue bonds issued by the City of Joliet,
Illinois to finance certain land improvements. The 6.8 percent Revenue Bonds are billed and paid as a special assessment on
real estate taxes. Interest payments are due on a semi-annual basis at 6.8 percent with principal payments due annually. Final
maturity of the 6.8 percent Revenue Bonds is January 2012. At November 30, 2010, outstanding principal on the 6.8 percent
Revenue Bonds was approximately $1.2 million.
In July 2008, a wholly owned subsidiary of ours entered into a construction term loan agreement (“6.3 percent Term Loan”) to finance
the construction of the International Motorsports Center. The 6.3 percent Term Loan has a 25 year term due October 2034, an interest
rate of 6.3 percent, and a current monthly payment of approximately $292,000. At November 30, 2010, the outstanding principal on
the 6.3 percent Term Loan was approximately $51.0 million.
In January 1999, the Unified Government, issued approximately $71.3 million in TIF bonds in connection with the financing of
construction of Kansas Speedway. At November 30, 2010, outstanding TIF bonds totaled approximately $63.6 million, net of the
unamortized discount, which is comprised of a $15.9 million principal amount, 6.2 percent term bond due December 1, 2017 and a
$49.7 million principal amount, 6.8 percent term bond due December 1, 2027. The TIF bonds are repaid by the Unified Government
with payments made in lieu of property taxes (“Funding Commitment”) by our wholly owned subsidiary, Kansas Speedway
Corporation (“KSC”). Principal (mandatory redemption) payments per the Funding Commitment are payable by Kansas Speedway
Corporation on October 1 of each year. The semi-annual interest component of the Funding Commitment is payable on April 1 and
October 1 of each year. Kansas Speedway Corporation granted a mortgage and security interest in the Kansas project for its Funding
Commitment obligation.
ISC :: 2010 ANNUAL REPORT :: FORM 10-K :: 34
In October 2002, the Unified Government issued subordinate sales tax special obligation revenue bonds (“2002 STAR Bonds”)
totaling approximately $6.3 million to reimburse us for certain construction already completed on the second phase of the Kansas
Speedway project and to fund certain additional construction. The 2002 STAR Bonds, which require annual debt service payments
and are due December 1, 2022, will be retired with state and local taxes generated within the Kansas Speedway’s boundaries and are
not our obligation. KSC has agreed to guarantee the payment of principal, any required premium and interest on the 2002 STAR
Bonds. At November 30, 2010, the Unified Government had approximately $2.6 million in 2002 STAR Bonds outstanding. Under a
keepwell agreement, we have agreed to provide financial assistance to KSC, if necessary, to support its guarantee of the 2002 STAR
Bonds.
In November 2010, we entered into a $300.0 million revolving credit facility (“2010 Credit Facility”). The 2010 Credit Facility
contains a feature that allows us to increase the credit facility to a total of $500.0 million, subject to certain conditions. Upon
execution of the 2010 Credit Facility, we terminated our then existing $300.0 million revolving credit facility. The 2010 Credit
Facility is scheduled to mature in November 2015, and accrues interest at LIBOR plus 150.0 — 225.0 basis points, depending on the
better of our debt rating as determined by specified rating agencies or the our leverage ratio. The 2010 Credit Facility contains various
restrictive covenants. At November 30, 2010, we had approximately $102.0 million outstanding under the 2010 Credit Facility. In
January 2011, in connection with the issuance of the 2021 Senior Notes we repaid approximately $52.0 million of the amounts
outstanding on the 2010 Credit Facility.
At November 30, 2010 we had contractual cash obligations to repay debt and to make payments under operating agreements, leases
and commercial commitments in the form of guarantees and unused lines of credit. Payments due under these long-term obligations
are as follows as of November 30, 2010 (in thousands):
Less Than
Total
One Year 2-3 Years 4-5 Years
After
5 Years
Obligations Due by Period
Long-term debt
Motorsports entertainment facility operating agreement
Other operating leases
Total Contractual Cash Obligations
$ 307,105 $ 3,216
2,220
3,916
$ 380,600 $ 9,352
29,220
44,275
$ 4,778 $ 195,283 $ 103,828
18,120
33,459
$ 13,555 $ 202,286 $ 155,407
4,440
4,337
4,440
2,563
We have a total current tax liability of approximately $4.5 million and a long-term tax liability of approximately $2.1 million for
uncertain tax positions, inclusive of tax, interest, and penalties included in our consolidated balance sheet at November 30, 2010,
related to various state income tax matters. The contractual cash obligations table above excludes the long-term liability for these
uncertain tax positions as we are unable to make a reasonably reliable estimate of the period of cash settlement with the respective
taxing authorities.
Commercial commitment expirations are as follows as of November 30, 2010 (in thousands):
Commitment Expiration by Period
Guarantees
Unused credit facilities
Total Commercial Commitments
Stock Purchase Plan
7,591 $ 2,859 $ 3,072
$
198,000
—
—
$ 205,591 $ 2,859 $ 3,072
Less Than
Total
One Year 2-3 Years 4-5 Years
After
5 Years
460 $ 1,200
$
198,000
—
$ 198,460 $ 1,200
In December 2006, we implemented a share repurchase program under which we are authorized to purchase up to $150.0 million of
our outstanding Class A common shares. In February 2008, we announced that our Board of Directors had authorized an incremental
$100.0 million share repurchase program. Collectively these programs are described as the “Stock Purchase Plans.” The Stock
Purchase Plans allow us to purchase up to $250.0 million of our outstanding Class A common shares. The timing and amount of any
shares repurchased under the Stock Purchase Plans will depend on a variety of factors, including price, corporate and regulatory
requirements, capital availability and other market conditions. The Stock Purchase Plans may be suspended or discontinued at any
time without prior notice. No shares have been or will be knowingly purchased from Company insiders or their affiliates.
Since inception of the Plan through November 30, 2010, we have purchased 5,222,613 shares of our Class A common shares, for a
total of approximately $220.8 million. Included in these totals are the purchases of 307,886 shares of our Class A common shares
during the fiscal year ended November 30, 2010, at an average cost of approximately $26.27 per share (including commissions), for a
ISC :: 2010 ANNUAL REPORT :: FORM 10-K :: 35
total of approximately $8.1million. These transactions occurred in open market purchases and pursuant to a trading plan under Rule
10b5-1. At November 30, 2010, we have approximately $29.2 million remaining repurchase authority under the current Stock
Purchase Plans.
Speedway Developments
In light of NASCAR’s publicly announced position regarding additional potential realignment of the NASCAR Sprint Cup Series
schedule, we believe there are still potential development opportunities for public/private partnerships in new, underserved markets
across the country, which could include Denver, Colorado, the Northwest U.S. and the New York Metropolitan area.
Daytona Development Project
We are exploring development of a mixed-use entertainment destination development on 71 acres located directly across International
Speedway Boulevard from our Daytona motorsports entertainment facility.
The initial development includes the approximately 188,000 square foot office building, the International Motorsports Center,
completed in November 2009. The IMC houses the headquarters of ISC, NASCAR, Grand American and their related businesses, and
additional space for other tenants. The IMC was financed in July 2008 through a $51.3 million construction term loan obtained by our
wholly owned subsidiary, which was created to own and operate the office building.
Approved land use entitlements for the remaining project allow for a 265,000 square foot mixed-use retail/dining/entertainment area,
plus a hotel, residential and additional office space. Development of the balance of the project is dependent on several factors,
including lease arrangements, availability of project financing and overall market conditions.
While we continue to believe that a mixed-use retail/dining/entertainment area located across from our Daytona facility will be a
successful project, given the current economic conditions and the uncertainty associated with the future, development of the project
will depend on its economic feasibility.
Hollywood Casino at Kansas Speedway
On December 1, 2009, Kansas Entertainment, LLC, (“Kansas Entertainment”) a 50/50 joint venture of Penn Hollywood Kansas, Inc.,
a subsidiary of Penn and Kansas Speedway Development Corporation (“KSDC”), a wholly owned subsidiary of ISC, was selected by
the Kansas Lottery Gaming Facility Review Board to develop and operate a gaming facility in the Northeast Zone (Wyandotte
County, Kansas). On February 12, 2010, Kansas Entertainment received the final approval under the Kansas Expanded Lottery Act,
along with its gaming license from the Kansas Racing and Gaming Commission. Construction of the Hollywood-themed and branded
entertainment destination facility, overlooking turn two of Kansas Speedway, began in April 2010 with a planned opening in the first
half of 2012.
The initial phase of this project, including certain changes to the scope and mix of gaming operations and amenities approved by the
Kansas Lottery Commission in August 2010, features an 82,000 square foot casino with 2,000 slot machines and 52 table games
(including 12 poker tables), a 1,253 space parking structure as well as a sports-themed bar, dining and entertainment options. Kansas
Entertainment anticipates funding the initial phase of the development with a mix of equity contributions from each partner as well
third party financing, which it is currently pursuing. KSDC and Penn will share equally in the cost of developing and constructing the
facility. We currently estimate that our share of capitalized development costs for the project, excluding our contribution of the land,
will be approximately $155.0 million. In addition, we expect to continue to incur certain other start up and related costs through
opening, a number of which will be expensed through equity in net loss from equity investments. Penn is the managing member of
Kansas Entertainment and will be responsible for the development and operation of the casino and hotel.
Inflation
We do not believe that inflation has had a material impact on our operating costs and earnings.
ISC :: 2010 ANNUAL REPORT :: FORM 10-K :: 36
Recent Accounting Pronouncements
In accordance with the ASC 805-50, “Business Combinations,” the topic was issued to retain the purchase method of accounting for
acquisitions, but requires a number of changes, including changes in the way assets and liabilities are recognized in the purchase
accounting. It also changes the recognition of assets acquired and liabilities assumed arising from contingencies, requires the
capitalization of in-process research and development at fair value, and requires the expensing of acquisition-related costs as incurred.
ASC 805-50 is effective for business combinations for which the acquisition date is on or after the beginning of the first annual
reporting period beginning on or after December 15, 2008. Our adoption of this statement in fiscal 2010 did not have an impact on our
financial position and results of operations.
In accordance with the ASC 810-10, “Consolidation,” minority interests will be recharacterized as noncontrolling interests and will be
reported as a component of equity separate from the parent’s equity, and purchases or sales of equity interests that do not result in a
change in control will be accounted for as equity transactions. In addition, net income attributable to the noncontrolling interest will be
included in consolidated net income on the face of the income statement and upon a loss of control, the interest sold, as well as any
interest retained, will be recorded at fair value with any gain or loss recognized in earnings. This portion of ASC 810-10 is effective
for financial statements issued for fiscal years beginning after December 15, 2008, and interim periods within those fiscal years,
except for the presentation and disclosure requirements, which will apply retrospectively. Our adoption of this statement in fiscal 2010
did not have an impact on our financial position and results of operations.
Also, in accordance with ASC 810-10, the improvement of financial reporting by enterprises involved with variable interest entities
was made by addressing (1) the effects on certain provisions of Financial Accounting Standards Board (“FASB”) Interpretation No.
46 (revised December 2003), “Consolidation of Variable Interest Entities,” as a result of the elimination of the qualifying special-
purpose entity concept in the ASC 860-10, “Transfers and Servicing,” and (2) constituent concerns about the application of certain key
provisions of Interpretation 46(R), including those in which the accounting and disclosures under the Interpretation do not always
provide timely and useful information about an enterprise’s involvement in a variable interest entity. This portion of ASC 810-10 is
effective for financial statements issued for fiscal years beginning after November 15, 2009, with earlier adoption prohibited. Our
adoption of this statement in fiscal 2010 did not have an impact on our financial position and results of operations.
In accordance with the ASC 260-10-45, “Earnings Per Share,” instruments granted in share-based payment transactions are
participating securities prior to vesting and, therefore, need to be included in computing earnings per share under the two-class
method. ASC 260-10-45 affects entities that accrue dividends on share-based payment awards during the associated service period
when the return of dividends is not required if employees forfeit such awards. ASC 260-10-45 is effective for fiscal years and interim
periods beginning after December 15, 2008. Our adoption of this statement in fiscal 2010 did not have an impact on our financial
position and results of operations.
In accordance with the ASC 323-10, “Investments — Equity Method and Joint Ventures,” questions that have arisen regarding the
application of the equity method subsequent to the issuance of SFAS No. 141R and SFAS No. 160. This portion of ASC 323-10 is
effective for fiscal years beginning after December 15, 2008, and interim periods within those years. Early application is not
permitted. Our adoption of this statement in fiscal 2010 did not have an impact on our financial position and results of operations.
Accounting Standards Update (ASU) 2010-06, “Improving Disclosures about Fair Value Measurements”, an amendment to ASC 820,
“Fair Value Measurements and Disclosures”, was issued to provide more information regarding the transfers in and out of Levels 1
and 2 inputs as well as additional disclosures about Level 3 inputs. The disclosures are effective for interim and annual reporting
periods beginning after December 15, 2009, except for the disclosures about purchases, sales, issuances, and settlements in the roll
forward of activity in Level 3 fair value measurements. Those disclosures are effective for fiscal years beginning after December 15,
2010, and for interim periods within those fiscal years. Our adoption of this statement in fiscal 2010 did not have an impact on our
financial position and results of operations.
In September 2009, FASB amended ASC 605, as summarized in ASU 2009-13, Revenue Recognition: Multiple-Deliverable Revenue
Arrangements. As summarized in ASU 2009-13, ASC Topic 605 has been amended: (1) to provide updated guidance on whether
multiple deliverables exist, how the deliverables in an arrangement should be separated, and the consideration allocated; (2) to require
an entity to allocate revenue in an arrangement using estimated selling prices of deliverables if a vendor does not have VSOE or third-
party evidence of selling price; and (3) to eliminate the use of the residual method and require an entity to allocate revenue using the
relative selling price method. The accounting changes in ASU 2009-13 are both effective for fiscal years beginning on or after June
15, 2010, with early adoption permitted. Adoption may either be on a prospective basis or by retrospective application. We are
currently evaluating the potential impact that the adoption of this statement will have on our financial position and results from
operations and will adopt the provision of this statement in fiscal 2011.
ISC :: 2010 ANNUAL REPORT :: FORM 10-K :: 37
Factors That May Affect Operating Results
This report and the documents incorporated by reference may contain forward-looking statements within the meaning of Section 27A
of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. You can identify a
forward-looking statement by our use of the words “anticipate,” “estimate,” “expect,” “may,” “believe,” “objective,” “projection,”
“forecast,” “goal,” and similar expressions. These forward-looking statements include our statements regarding the timing of future
events, our anticipated future operations and our anticipated future financial position and cash requirements. Although we believe that
the expectations reflected in our forward-looking statements are reasonable, we do not know whether our expectations will prove
correct. We disclose the important factors that could cause our actual results to differ from our expectations in cautionary statements
made in this report and in other filings we have made with the Securities and Exchange Commission. All subsequent written and oral
forward-looking statements attributable to us or to persons acting on our behalf are expressly qualified in their entirety by these
cautionary statements. Our actual results could differ materially from those anticipated in these forward-looking statements as a result
of the risk factors described in this report and other factors set forth in or incorporated by reference in this report.
Many of these factors are beyond our ability to control or predict. We caution you not to put undue reliance on forward-looking
statements or to project any future results based on such statements or on present or prior earnings levels. Additional information
concerning these, or other factors, which could cause the actual results to differ materially from those in the forward-looking
statements is contained from time to time in our other SEC filings. Copies of those filings are available from us and/or the SEC.
ITEM 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK.
We are exposed to market risk from changes in interest rates in the normal course of business. Our interest income and expense are
most sensitive to changes in the general level of U.S. interest rates and the LIBOR rate. In order to manage this exposure, from time to
time we use a combination of debt instruments, including the use of derivatives in the form of interest rate swap and lock agreements.
We do not enter into any derivatives for trading purposes.
The objective of our asset management activities is to provide an adequate level of interest income and liquidity to fund operations
and capital expansion, while minimizing market risk. We utilize overnight sweep accounts and short-term investments to minimize the
interest rate risk. We do not believe that our interest rate risk related to our cash equivalents and short-term investments is material due
to the nature of the investments.
Our objective in managing our interest rate risk on our debt is to negotiate the most favorable interest rate structures that we can and,
as market conditions evolve, adjust our balance of fixed and variable rate debt to optimize our overall borrowing costs within
reasonable risk parameters. Interest rate swaps and locks are used from time to time to convert a portion of our debt portfolio from a
variable rate to a fixed rate or from a fixed rate to a variable rate as well as to lock in certain rates for future debt issuances.
The following analysis provides quantitative information regarding our exposure to interest rate risk. We utilize valuation models to
evaluate the sensitivity of the fair value of financial instruments with exposure to market risk that assume instantaneous, parallel shifts
in interest rate yield curves. There are certain limitations inherent in the sensitivity analyses presented, primarily due to the assumption
that interest rates change instantaneously. In addition, the analyses are unable to reflect the complex market reactions that normally
would arise from the market shifts modeled.
We have various debt instruments that are issued at fixed rates. These financial instruments, which have a fixed rate of interest, are
exposed to fluctuations in fair value resulting from changes in market interest rates. The fair values of long-term debt are based on
quoted market prices at the date of measurement. Our credit facilities approximate fair value as they bear interest rates that
approximate market. At November 30, 2010, we had approximately $102.0 million of variable debt outstanding; therefore, a
hypothetical increase in interest rates by 1.0 percent would result in an increase in our annual interest expense of approximately $1.0
million.
At November 30, 2010, the fair value of our total long-term debt as determined by quotes from financial institutions was
approximately $305.6 million. The potential decrease in fair value resulting from a hypothetical 10.0 percent shift in interest rates
would be approximately $5.1 million at November 30, 2010.
Credit risk arises from the possible inability of counterparties to meet the terms of their contracts on a net basis. However, we
minimize such risk exposures for these instruments by limiting counterparties to large banks and financial institutions that meet
established credit guidelines. We do not expect to incur any losses as a result of counterparty default.
ISC :: 2010 ANNUAL REPORT :: FORM 10-K :: 38
ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
The Board of Directors and Shareholders
International Speedway Corporation
We have audited the accompanying consolidated balance sheets of International Speedway Corporation (the Company) as of
November 30, 2010 and 2009, and the related consolidated statements of operations, shareholders’ equity and cash flows for each of
the three years in the period ended November 30, 2010. Our audits also include the financial statement schedule listed in the Index at
Item 15(a). These financial statements and schedule are the responsibility of the Company’s management. Our responsibility is to
express an opinion on these financial statements and schedule based on our audits. We did not audit the financial statements of
Motorsports Authentics, LLC (a corporation in which International Speedway Corporation has a 50 percent interest). The financial
statements of Motorsports Authentics, LLC have been audited by other auditors whose report has been furnished to us, and our
opinion on the consolidated financial statements, as of November 30, 2009 and for the year then ended, insofar as it relates to the
amounts included for Motorsports Authentics, LLC, is based solely on the report of the other auditors. In the consolidated financial
statements, International Speedway Corporation’s equity investment in Motorsports Authentics, LLC is $0 at November 30, 2009, and
the Company’s equity in the net loss of Motorsports Authentics, LLC is $78 million for the year then ended.
We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those
standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of
material misstatement. An audit includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial
statements. An audit also includes assessing the accounting principles used and significant estimates made by management, as well as
evaluating the overall financial statement presentation. We believe that our audits and the report of other auditors provide a reasonable
basis for our opinion.
In our opinion, based on our audits and the report of other auditors, the consolidated financial statements referred to above present
fairly, in all material respects, the consolidated financial position of International Speedway Corporation at November 30, 2010 and
2009, and the consolidated results of its operations and its cash flows for each of the three years in the period ended November 30,
2010, in conformity with U.S. generally accepted accounting principles. Also, in our opinion, the related financial statement schedule,
when considered in relation to the basic financial statements taken as a whole, presents fairly in all material respects the information
set forth therein.
We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States),
International Speedway Corporation’s internal control over financial reporting as of November 30, 2010, based on criteria established
in Internal Control-Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission and our
report dated January 28, 2011, expressed an unqualified opinion thereon.
/s/ Ernst & Young LLP
Certified Public Accountants
Jacksonville, Florida
January 28, 2011
ISC :: 2010 ANNUAL REPORT :: FORM 10-K :: 39
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
The Board of Directors and Shareholders
International Speedway Corporation
We have audited International Speedway Corporation’s internal control over financial reporting as of November 30, 2010, based on
criteria established in Internal Control—Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway
Commission (the COSO criteria). International Speedway Corporation’s management is responsible for maintaining effective internal
control over financial reporting, and for its assessment of the effectiveness of internal control over financial reporting included in the
accompanying Report of Management on Internal Control over Financial Reporting. Our responsibility is to express an opinion on the
company’s internal control over financial reporting based on our audit.
We conducted our audit in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those
standards require that we plan and perform the audit to obtain reasonable assurance about whether effective internal control over
financial reporting was maintained in all material respects. Our audit included obtaining an understanding of internal control over
financial reporting, assessing the risk that a material weakness exists, testing and evaluating the design and operating effectiveness of
internal control based on the assessed risk, and performing such other procedures as we considered necessary in the circumstances.
We believe that our audit provides a reasonable basis for our opinion.
A company’s internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability of
financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting
principles. A company’s internal control over financial reporting includes those policies and procedures that (1) pertain to the
maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of the assets of the
company; (2) provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in
accordance with generally accepted accounting principles, and that receipts and expenditures of the company are being made only in
accordance with authorizations of management and directors of the company; and (3) provide reasonable assurance regarding
prevention or timely detection of unauthorized acquisition, use or disposition of the company’s assets that could have a material effect
on the financial statements.
Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, projections
of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in
conditions, or that the degree of compliance with the policies or procedures may deteriorate.
In our opinion, International Speedway Corporation maintained, in all material respects, effective internal control over financial
reporting as of November 30, 2010, based on the COSO criteria.
We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States), the
consolidated balance sheets of International Speedway Corporation as of November 30, 2010 and 2009, and the related consolidated
statements of operations, shareholders’ equity, and cash flows for each of the three years in the period ended November 30, 2010 of
International Speedway Corporation and our report dated January 28, 2011 expressed an unqualified opinion thereon. We did not audit
the financial statements of Motorsports Authentics, LLC (a corporation in which International Speedway Corporation has a 50 percent
interest). The financial statements of Motorsports Authentics, LLC have been audited by other auditors whose report has been
furnished to us, and our opinion on the consolidated financial statements, as of November 30, 2009 and for the year then ended,
insofar as it relates to the amounts included for Motorsports Authentics, LLC, is based solely on the report of the other auditors. In the
consolidated financial statements, International Speedway Corporation’s equity investment in Motorsports Authentics, LLC is $0, at
November 30, 2009, and the Company’s equity in the net loss of Motorsports Authentics, LLC is $78 million, for the year then ended.
/s/ Ernst & Young LLP
Certified Public Accountants
Jacksonville, Florida
January 28, 2011
ISC :: 2010 ANNUAL REPORT :: FORM 10-K :: 40
INTERNATIONAL SPEEDWAY CORPORATION
Consolidated Balance Sheets
November 30,
2009
2010
(in thousands, except share and per share amounts)
ASSETS
Current Assets:
Cash and cash equivalents
Short-term investments
Receivables, less allowance of $1,200 in 2009 and 2010
Inventories
Income taxes receivable
Deferred income taxes
Prepaid expenses and other current assets
Total Current Assets
Property and Equipment, net
Other Assets:
Long-term restricted cash and investments
Equity investments
Intangible assets, net
Goodwill
Other
Total Assets
LIABILITIES AND SHAREHOLDERS’ EQUITY
Current Liabilities:
Current portion of long-term debt
Accounts payable
Deferred income
Income taxes payable
Current tax liabilities
Other current liabilities
Total Current Liabilities
Long-Term Debt
Deferred Income Taxes
Long-Term Tax Liabilities
Long-Term Deferred Income
Other Long-Term Liabilities
Commitments and Contingencies
Shareholders’ Equity:
Class A Common Stock, $.01 par value, 80,000,000 shares authorized; 27,810,169
and 27,531,352 issued and outstanding in 2009 and 2010, respectively
Class B Common Stock, $.01 par value, 40,000,000 shares authorized; 20,579,682
and 20,373,199 issued and outstanding in 2009 and 2010, respectively
Additional paid-in capital
Retained earnings
Accumulated other comprehensive loss
Total Shareholders’ Equity
Total Liabilities and Shareholders’ Equity
See accompanying notes
$
158,572
200
41,934
2,963
4,015
2,172
8,100
217,956
1,353,636
10,144
—
178,610
118,791
29,766
337,311
$ 1,908,903
$
3,387
18,801
63,999
8,668
—
19,062
113,917
343,793
239,767
20,917
12,775
30,481
—
278
205
493,765
665,274
(12,269)
1,147,253
$ 1,908,903
$
84,166
—
33,935
2,733
18,108
4,288
6,776
150,006
1,376,751
1,002
43,689
178,609
118,791
9,901
351,992
$ 1,878,749
$
3,216
15,829
49,202
—
4,492
19,000
91,739
303,074
279,641
2,131
11,915
3,072
—
275
203
481,154
712,099
(6,554)
1,187,177
$ 1,878,749
ISC :: 2010 ANNUAL REPORT :: FORM 10-K :: 41
INTERNATIONAL SPEEDWAY CORPORATION
Consolidated Statements of Operations
REVENUES:
Admissions, net
Motorsports related
Food, beverage and merchandise
Other
EXPENSES:
Direct:
Prize and point fund monies and NASCAR sanction fees
Motorsports related
Food, beverage and merchandise
General and administrative
Depreciation and amortization
Impairment of long-lived assets
Operating income
Interest income and other
Interest expense
Interest rate swap expense
Loss on early redemption of debt
Other income
Equity in net loss from equity investments
Income from continuing operations before income taxes
Income taxes
Income from continuing operations
Loss from discontinued operations, net of income taxes of ($143), ($124)
and ($25), respectively
Net income
Basic earnings per share:
Income from continuing operations
Loss from discontinued operations
Net income
Diluted earnings per share:
Income from continuing operations
Loss from discontinued operations
Net income
Dividends per share
Basic weighted average shares outstanding
Diluted weighted average shares outstanding
Year Ended November 30,
2008
2010
2009
(in thousands, except share and per share amounts)
$
236,105
462,835
78,119
10,195
787,254
154,655
166,047
48,159
109,439
70,911
2,237
551,448
235,806
(1,630)
(15,861)
—
—
324
(1,203)
217,436
82,678
134,758
$
195,509
432,217
56,397
9,040
693,163
162,960
149,826
39,134
103,773
72,900
16,747
545,340
147,823
1,080
(19,203)
(4,268)
—
426
(77,608)
48,250
41,265
6,985
160,476
420,910
52,527
11,444
645,357
157,571
142,603
36,949
102,733
74,465
8,859
523,180
122,177
170
(15,216)
(23,878)
(6,535)
—
(1,904)
74,814
20,236
54,578
(163)
134,595
$
(170)
6,815
$
(47)
54,531
2.71
—
2.71
$
$
0.14
—
0.14
$
$
1.13
—
1.13
$
$
$
$
$
$
$
2.71
—
2.71
0.12
49,589,465
49,688,909
$
$
$
0.14
—
0.14
0.14
48,520,661
48,633,730
$
$
$
1.13
—
1.13
0.16
48,101,529
48,194,837
See accompanying notes
ISC :: 2010 ANNUAL REPORT :: FORM 10-K :: 42
INTERNATIONAL SPEEDWAY CORPORATION
Consolidated Statements of Changes in Shareholders’ Equity
(in thousands)
Balance at November 30, 2007
Comprehensive income
Net income
Class A
Common
Stock
$.01 Par
Value
Class B
Common
Stock
$.01 Par
Value
Additional
Paid-in
Capital
Retained
Earnings
Accumulated
Other
Comprehensive
(Loss)
Income
Total
Shareholders’
Equity
$ 300
$ 216
$ 621,528
$ 537,044 $
—
$ 1,159,088
—
—
—
134,595
—
134,595
Interest rate swap fair value, including tax benefit
of $8,592
—
—
—
—
(13,216)
Total comprehensive income
Cash dividends ($.12 per share)
Other
Reacquisition of previously issued common stock
Conversion of Class B Common Stock to Class A
Common Stock
Income tax expense related to stock-based
compensation
Stock-based compensation
Balance at November 30, 2008
Comprehensive income
—
—
(31)
—
—
—
—
—
(127,432)
(5,960)
(324)
50
5
(5)
—
—
—
—
—
—
—
—
274
—
—
211
(101)
3,282
497,277
—
—
665,405
—
—
(13,216)
(101)
3,282
1,149,951
(13,216)
121,379
(5,960)
(324)
(127,413)
—
Net income
Loss on currency translation, including tax benefit
of $23
Interest rate swap expense net of income taxes of
$1,682
Interest rate swap fair value adjustment, net of tax
benefit of $1,043
Total comprehensive income
Cash dividends ($.14 per share)
Other
Reacquisition of previously issued common stock
Conversion of Class B Common Stock to Class A
Common Stock
Income tax expense related to stock-based
—
—
—
—
—
—
—
—
—
—
—
—
6,815
—
—
—
—
—
(2)
—
—
—
—
—
(5,264)
(6,822)
(426)
302
6
(6)
—
—
—
(34)
6,815
(34)
2,586
2,586
(1,605)
—
—
—
—
(1,605)
947
(6,822)
(426)
(4,964)
—
compensation
Stock-based compensation
Balance at November 30, 2009
Comprehensive income
Net income
Gain on currency translation, net of income taxes
of $38
Interest rate swap expense, net of income taxes of
$8,777
Interest rate swap fair value adjustment, net of tax
benefit of $5,063
Total comprehensive income
Cash dividends ($.16 per share)
Reacquisition of previously issued common stock
Conversion of Class B Common Stock to Class A
Common Stock
Income tax expense related to stock-based
compensation
Stock-based compensation
Balance at November 30, 2010
—
—
278
—
—
205
(420)
2,172
493,765
—
—
665,274
—
—
(12,269)
(420)
2,172
1,147,253
—
—
—
—
—
—
—
—
—
—
—
—
54,531
—
—
—
—
(5)
—
—
—
(13,845)
(7,706)
2
(2)
—
—
—
$ 275
—
—
$ 203
(585)
1,819
$ 481,154
—
—
—
$ 712,099 $
—
59
54,531
59
13,442
13,442
(7,786)
—
—
—
(7,786)
5,715
(7,706)
(13,850)
—
—
—
(585)
1,819
(6,554) $ 1,187,177
See accompanying notes
ISC :: 2010 ANNUAL REPORT :: FORM 10-K :: 43
INTERNATIONAL SPEEDWAY CORPORATION
Consolidated Statements of Cash Flows
2008
Year Ended November 30,
2009
(in thousands)
2010
$ 134,595 $
6,815 $
54,531
70,911
3,282
517
—
30,753
1,203
784
3,597
(698)
4,117
—
(8,233)
(26,967)
7,030
220,891
(107,036)
41,700
(2,650)
(42,592)
4,700
(18,531)
700
(123,709)
170,000
(20,000)
51,300
(3,505)
—
(5,960)
(127,413)
64,422
161,604
57,316
72,900
2,172
591
4,268
15,269
77,608
16,747
(314)
5,583
174
111,984
(484)
(40,421)
(11,187)
261,705
(113,729)
—
—
32,448
12,500
(12,550)
(1,135)
(82,466)
—
(75,000)
—
(152,801)
—
(6,822)
(4,964)
(239,587)
(60,348)
218,920
$ 218,920 $ 158,572 $
74,465
1,819
671
—
22,799
1,904
8,859
398
7,999
253
—
(19,251)
(15,657)
(26,396)
112,394
(105,934)
200
—
9,142
—
(31,545)
(70)
(128,207)
202,000
(175,000)
—
(67,974)
(1,651)
(7,706)
(8,262)
(58,593)
(74,406)
158,572
84,166
OPERATING ACTIVITIES
Net income
Adjustments to reconcile net income to net cash provided by operating activities:
Depreciation and amortization
Stock-based compensation
Amortization of financing costs
Interest rate swap expense
Deferred income taxes
Loss from equity investments
Impairment of long-lived assets, non cash
Other, net
Changes in operating assets and liabilities
Receivables, net
Inventories, prepaid expenses and other assets
Deposits with Internal Revenue Service
Accounts payable and other liabilities
Deferred income
Income taxes
Net cash provided by operating activities
INVESTING ACTIVITIES
Capital expenditures
Proceeds from short-term investments
Purchases of short-term investments
(Increase) decrease in restricted cash
Proceeds from affiliate
Equity investments and advances to affiliate
Other, net
Net cash used in investing activities
FINANCING ACTIVITIES
Proceeds under credit facility
Payments under credit facility
Proceeds from long-term debt
Payment of long-term debt
Deferred financing fees
Cash dividends paid
Reacquisition of previously issued common stock
Net cash provided by (used in) financing activities
Net increase (decrease) in cash and cash equivalents
Cash and cash equivalents at beginning of year
Cash and cash equivalents at end of year
ISC :: 2010 ANNUAL REPORT :: FORM 10-K :: 44
See accompanying notes
INTERNATIONAL SPEEDWAY CORPORATION
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
NOVEMBER 30, 2010
NOTE 1 — DESCRIPTION OF BUSINESS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
DESCRIPTION OF BUSINESS: International Speedway Corporation (“ISC”), including its wholly owned subsidiaries (collectively
the “Company”), is a leading promoter of motorsports themed entertainment activities in the United States. As of November 30, 2010,
the Company owned and/or operated 13 of the nation’s major motorsports entertainment facilities as follows:
Track Name
Daytona International Speedway
Talladega Superspeedway
Michigan International Speedway
Richmond International Raceway
Auto Club Speedway of Southern California
Kansas Speedway
Chicagoland Speedway
Homestead-Miami Speedway
Martinsville Speedway
Darlington Raceway
Phoenix International Raceway
Watkins Glen International
Route 66 Raceway
Location
Daytona Beach, Florida
Talladega, Alabama
Brooklyn, Michigan
Richmond, Virginia
Fontana, California
Kansas City, Kansas
Joliet, Illinois
Homestead, Florida
Martinsville, Virginia
Darlington, South Carolina
Phoenix, Arizona
Watkins Glen, New York
Joliet, Illinois
Track Length
2.5 miles
2.6 miles
2.0 miles
0.8 miles
2.0 miles
1.5 miles
1.5 miles
1.5 miles
0.5 miles
1.3 miles
1.0 mile
3.4 miles
1/4 mile
In addition, we promote major motorsports activities in Montreal, Quebec, through our wholly owned subsidiary, Stock-Car Montreal.
In 2010, these motorsports entertainment facilities promoted well over 100 stock car, open wheel, sports car, truck, motorcycle and
other racing events, including:
• 21 National Association for Stock Car Auto Racing (“NASCAR”) Sprint Cup Series events;
• 16 NASCAR Nationwide Series events;
• 10 NASCAR Camping World Trucks Series events;
• one National Hot Rod Association (“NHRA”) Full Throttle drag racing series event;
•
six Grand American Road Racing Association (“Grand American”) events including the premier sports car endurance event in
the United States, the Rolex 24 at Daytona; and
• a number of other prestigious stock car, sports car, open wheel and motorcycle events.
The general nature of the Company’s business is a motorsports themed amusement enterprise, furnishing amusement to the public in
the form of motorsports themed entertainment. The Company’s motorsports themed event operations consist principally of racing
events at these major motorsports entertainment facilities, which, in total, currently have approximately one million grandstand seats
and 530 suites. The Company also conducts, either through operations of the particular facility or through certain wholly owned
subsidiaries operating under the name “Americrown,” souvenir merchandising operations, food and beverage concession operations
and catering services, both in suites and chalets, for customers at its motorsports entertainment facilities.
Motor Racing Network, Incorporated (“MRN Radio”), the Company’s proprietary radio network, produces and syndicates to radio
stations live coverage of the NASCAR Sprint Cup, Nationwide and Camping World Truck series races and certain other races
conducted at the Company’s motorsports entertainment facilities, as well as some races from motorsports entertainment facilities the
Company does not own. In addition, MRN Radio provides production services for Sprint Vision, the trackside large screen video
display units, at substantially all NASCAR Sprint Cup Series event weekends. MRN Radio also produces and syndicates daily and
weekly NASCAR racing-themed programs.
ISC :: 2010 ANNUAL REPORT :: FORM 10-K :: 45
SIGNIFICANT ACCOUNTING POLICIES:
PRINCIPLES OF CONSOLIDATION: The accompanying consolidated financial statements include the accounts of International
Speedway Corporation, and its wholly owned subsidiaries. All material intercompany accounts and transactions have been eliminated
in consolidation.
CASH AND CASH EQUIVALENTS AND SHORT TERM INVESTMENTS: For purposes of reporting cash flows, cash and cash
equivalents include cash on hand, bank demand deposit accounts and overnight sweep accounts used in the Company’s cash
management program. All highly liquid investments with stated maturities of three months or less from the date of purchase are
classified as cash equivalents.
The Company maintained its cash and cash equivalents primarily with a limited number of financial institutions at November 30,
2010.
The Company’s short-term investments consist of certificates of deposit. These short-term investments are recorded at cost which
approximates fair value.
RESTRICTED CASH AND INVESTMENTS: Restricted cash and investments at November 30, 2010 include approximately $1.0
million deposited in trustee administered accounts, consisting of cash, for the construction of our new headquarters building.
RECEIVABLES: Receivables are stated at their estimated collectible amounts. The allowance for doubtful accounts is estimated
based on historical experience of write offs and current expectations of conditions that might impact the collectability of accounts.
INVENTORIES: Inventories, consisting of finished goods, are stated at the lower of cost, determined on the first-in, first-out basis, or
market.
PROPERTY AND EQUIPMENT: Property and equipment, including improvements to existing facilities, are stated at cost.
Depreciation is provided for financial reporting purposes using the straight-line method over the estimated useful lives as follows:
Buildings, grandstands and motorsports entertainment facilities
Furniture and equipment
10-30 years
3-8 years
Leasehold improvements are depreciated over the shorter of the related lease term or their estimated useful lives. The carrying values
of property and equipment are evaluated for impairment upon the occurrence of an impairment indicator based upon expected future
undiscounted cash flows. If events or circumstances indicate that the carrying value of an asset may not be recoverable, an impairment
loss would be recognized equal to the difference between the carrying value of the asset and its fair value.
EQUITY INVESTMENTS: The Company’s investments in joint ventures and other investees where it can exert significant influence
on the investee, but does not have effective control over the investee, are accounted for using the equity method of accounting. The
Company’s equity in the net loss from equity method investments is recorded as a loss with a corresponding decrease in the
investment. Dividends received reduce the investment. The Company recognizes the effects of transactions involving the sale or
distribution by an equity investee of its common stock as capital transactions.
GOODWILL AND INTANGIBLE ASSETS: All business combinations are accounted for under the purchase method. The excess of
the cost of the acquisition over fair value of the net assets acquired (including recognized intangibles) is recorded as goodwill.
Business combinations involving existing motorsports entertainment facilities commonly result in a significant portion of the purchase
price being allocated to the fair value of the contract-based intangible asset associated with long-term relationships manifest in the
sanction agreements with sanctioning bodies, such as NASCAR and Grand American. The continuity of sanction agreements with
these bodies has historically enabled the Company to host these motorsports events year after year. While individual sanction
agreements may be of terms as short as one year, a significant portion of the purchase price in excess of the fair value of acquired
tangible assets is commonly paid to acquire anticipated future cash flows from events promoted pursuant to these agreements which
are expected to continue for the foreseeable future and therefore, in accordance with Accounting Standards Codification (“ASC”) 805,
are recorded as indefinite-lived intangible assets recognized apart from goodwill. The Company’s goodwill and other intangible assets
are all associated with our Motorsports Event segment.
ISC :: 2010 ANNUAL REPORT :: FORM 10-K :: 46
The Company follows applicable authoritative guidance on accounting for goodwill and other intangible assets which specifies,
among other things, non-amortization of goodwill and other intangible assets with indefinite useful lives and requires testing for
possible impairment, either upon the occurrence of an impairment indicator or at least annually. The Company completes its annual
testing in its fiscal fourth quarter, based on assumptions regarding the Company’s future business outlook and expected future
discounted cash flows attributable to such assets (using the fair value assessment provision of applicable authoritative guidance),
supported by quoted market prices or comparable transactions where available or applicable.
The Company’s latest annual assessment of goodwill and other intangible assets in the fourth quarter of fiscal 2010 indicated there had
been no impairment and that no reporting units were at risk of failing step one of the goodwill impairment test. In connection with our
fiscal 2010 assessment of goodwill and intangible assets for possible impairment we used the methodology described above.
The Company believes its methods used to determine fair value and evaluate possible impairment were appropriate, relevant, and
represent methods customarily available and most used for such purposes. Despite the current adverse economic trends, particularly
credit availability, the decline in consumer confidence and the rise in unemployment, which have recently contributed to the decrease
in attendance related as well as corporate partner revenues for certain of the Company’s motorsports events during fiscal 2010, the
Company believes there has been no significant change in the long-term fundamentals of its ongoing motorsports event business. The
Company believes its present operational and cash flow outlook further support its conclusion. While the Company continues to
review and analyze many factors that can impact its business prospects in the future, its analysis is subjective and is based on
conditions existing at, and trends leading up to, the time the estimates and assumptions are made. Different conditions or assumptions,
or changes in cash flows or profitability, if significant, could have a material adverse effect on the outcome of the impairment
evaluation and the Company’s future condition or results of operations.
DEFERRED FINANCING FEES: Deferred financing fees are amortized over the term of the related debt and are included in other
non-current assets.
DERIVATIVE FINANCIAL INSTRUMENTS: From time to time the Company utilizes derivative instruments in the form of interest
rate swaps and locks to assist in managing its interest rate risk. The Company does not enter into any interest rate swap or lock
derivative instruments for trading purposes. The differential paid or received on interest rate swap or lock agreements are recognized
as an adjustment to interest expense. The change in the fair value of the interest rate swap or lock, which are established as an
effective hedge, are included in other comprehensive income and interest expense.
INCOME TAXES: Income taxes have been provided using the liability method. Under this method the Company’s estimates of
deferred income taxes and the significant items giving rise to deferred tax assets and liabilities reflect its assessment of actual future
taxes to be paid on items reflected in its financial statements, giving consideration to both timing and probability of realization.
The Company establishes tax reserves related to certain matters, including penalties and interest, in the period when it is determined
that it is probable that additional taxes, penalties and interest will be paid, and the amount is reasonably estimable. Such tax reserves
are adjusted, as needed, in light of changing circumstances, such as statute of limitations expirations and other developments relating
to uncertain tax positions and current tax items under examination, appeal or litigation.
REVENUE RECOGNITION: Advance ticket sales and event-related revenues for future events are deferred until earned, which is
generally once the events are conducted. The recognition of event-related expenses is matched with the recognition of event-related
revenues. Revenues and related expenses from the sale of merchandise to retail customers, internet sales and direct sales to dealers are
recognized at the time of the sale. Revenues are presented net of any applicable taxes collected and remitted to governmental agencies.
Kansas Speedway Corporation (“KSC”) and Chicagoland Speedway (“Chicagoland”) offer Preferred Access Speedway Seating
(“PASS”) agreements, which give purchasers the exclusive right and obligation to purchase season-ticket packages for certain
sanctioned racing events annually, under specified terms and conditions. Among the conditions, licensees are required to purchase all
season-ticket packages when and as offered each year. PASS agreements automatically terminate without refund should owners not
purchase any offered season tickets.
Net fees received under PASS agreements are deferred and are amortized into income over the term of the agreements. Long-term
deferred income under the PASS agreements totals approximately $12.8 million and $10.9 million at November 30, 2009 and 2010,
respectively.
ISC :: 2010 ANNUAL REPORT :: FORM 10-K :: 47
ADVERTISING EXPENSE: Advertising costs are expensed as incurred or, as in the case of race-related advertising, upon the
completion of the event. Race-related advertising included in prepaid expenses and other current assets at November 30, 2009 and
2010 was approximately $706,000 and $284,000, respectively. Advertising expense from continuing operations was approximately
$21.8 million, $19.8 million and $18.4 million for the years ended November 30, 2008, 2009 and 2010, respectively.
LOSS CONTINGENCIES: Legal and other costs incurred in conjunction with loss contingencies are expensed as incurred.
USE OF ESTIMATES: The preparation of financial statements in conformity with U.S. generally accepted accounting principles
requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities, disclosure of
contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the
reporting period. Actual results could differ from those estimates.
RECLASSIFICATIONS: Certain prior year amounts in the Consolidated Statements of Operations have been reclassified to conform
to the current year presentation.
NEW ACCOUNTING PRONOUNCEMENTS: In accordance with the ASC 805-50, “Business Combinations,” the topic was issued
to retain the purchase method of accounting for acquisitions, but requires a number of changes, including changes in the way assets
and liabilities are recognized in the purchase accounting. It also changes the recognition of assets acquired and liabilities assumed
arising from contingencies, requires the capitalization of in-process research and development at fair value, and requires the expensing
of acquisition-related costs as incurred. ASC 805-50 is effective for business combinations for which the acquisition date is on or after
the beginning of the first annual reporting period beginning on or after December 15, 2008. The Company’s adoption of this statement
in fiscal 2010 did not have an impact on its financial position and results of operations.
In accordance with the ASC 810-10, “Consolidation,” minority interests will be recharacterized as noncontrolling interests and will be
reported as a component of equity separate from the parent’s equity, and purchases or sales of equity interests that do not result in a
change in control will be accounted for as equity transactions. In addition, net income attributable to the noncontrolling interest will be
included in consolidated net income on the face of the income statement and upon a loss of control, the interest sold, as well as any
interest retained, will be recorded at fair value with any gain or loss recognized in earnings. This portion of ASC 810-10 is effective
for financial statements issued for fiscal years beginning after December 15, 2008, and interim periods within those fiscal years,
except for the presentation and disclosure requirements, which will apply retrospectively. The Company’s adoption of this statement
in fiscal 2010 did not have an impact on its financial position and results of operations.
Also, in accordance with ASC 810-10, the improvement of financial reporting by enterprises involved with variable interest entities
was made by addressing (1) the effects on certain provisions of Financial Accounting Standards Board (“FASB”) Interpretation No.
46 (revised December 2003), “Consolidation of Variable Interest Entities,” as a result of the elimination of the qualifying special-
purpose entity concept in the ASC 860-10, “Transfers and Servicing,” and (2) constituent concerns about the application of certain key
provisions of Interpretation 46(R), including those in which the accounting and disclosures under the Interpretation do not always
provide timely and useful information about an enterprise’s involvement in a variable interest entity. This portion of ASC 810-10 is
effective for financial statements issued for fiscal years beginning after November 15, 2009, with earlier adoption prohibited. The
Company’s adoption of this statement in fiscal 2010 did not have an impact on its financial position and results of operations.
In accordance with the ASC 260-10-45, “Earnings Per Share,” instruments granted in share-based payment transactions are
participating securities prior to vesting and, therefore, need to be included in computing earnings per share under the two-class
method. ASC 260-10-45 affects entities that accrue dividends on share-based payment awards during the associated service period
when the return of dividends is not required if employees forfeit such awards. ASC 260-10-45 is effective for fiscal years and interim
periods beginning after December 15, 2008. The Company’s adoption of this statement in fiscal 2010 did not have an impact on its
financial position and results of operations.
In accordance with the ASC 323-10, “Investments — Equity Method and Joint Ventures,” questions that have arisen regarding the
application of the equity method subsequent to the issuance of SFAS No. 141R and SFAS No. 160. This portion of ASC 323-10 is
effective for fiscal years beginning after December 15, 2008, and interim periods within those years. Early application is not
permitted. The Company’s adoption of this statement in fiscal 2010 did not have an impact on its financial position and results of
operations.
ISC :: 2010 ANNUAL REPORT :: FORM 10-K :: 48
Accounting Standards Update (ASU) 2010-06, “Improving Disclosures about Fair Value Measurements”, an amendment to ASC 820,
“Fair Value Measurements and Disclosures”, was issued to provide more information regarding the transfers in and out of Levels 1
and 2 inputs as well as additional disclosures about Level 3 inputs. The disclosures are effective for interim and annual reporting
periods beginning after December 15, 2009, except for the disclosures about purchases, sales, issuances, and settlements in the roll
forward of activity in Level 3 fair value measurements. Those disclosures are effective for fiscal years beginning after December 15,
2010, and for interim periods within those fiscal years. The Company’s adoption of these amendments in fiscal 2010 did not have an
impact on its financial position and results of operations.
In September 2009, FASB amended ASC 605, as summarized in ASU 2009-13, Revenue Recognition: Multiple-Deliverable Revenue
Arrangements. As summarized in ASU 2009-13, ASC Topic 605 has been amended: (1) to provide updated guidance on whether
multiple deliverables exist, how the deliverables in an arrangement should be separated, and the consideration allocated; (2) to require
an entity to allocate revenue in an arrangement using estimated selling prices of deliverables if a vendor does not have VSOE or third-
party evidence of selling price; and (3) to eliminate the use of the residual method and require an entity to allocate revenue using the
relative selling price method. The accounting changes in ASU 2009-13 are both effective for fiscal years beginning on or after June
15, 2010, with early adoption permitted. Adoption may either be on a prospective basis or by retrospective application. The Company
is currently evaluating the potential impact that the adoption of this statement will have on its financial position and results from
operations and will adopt the provision of this statement in fiscal 2011.
NOTE 2 — ACCOUNTING ADJUSTMENT
During the first quarter of fiscal 2008, the Company recorded a non-cash charge totaling approximately $3.8 million, or $0.07 per
diluted share, to correct the carrying value amount of certain other assets. This adjustment was recorded in interest income and other
in the consolidated statement of operations. The Company believes the adjustment is not material to its consolidated financial
statements for the year ended November 30, 2008. In accordance with Staff Accounting Bulletin 108 (SAB Topic 1.N), the Company
considered qualitative and quantitative factors, including the income from continuing operations it reported in fiscal year 2008 and in
each of the prior years, the non-cash nature of the adjustment and its substantial shareholders’ equity at the end of each of the prior
years.
NOTE 3 — EARNINGS PER SHARE
The following table sets forth the computation of basic and diluted earnings per share for the years ended November 30, (in thousands,
except share and per share amounts):
Basic and diluted:
Income from continuing operations
Loss from discontinued operations
Net income
Basic earnings per share denominator:
Weighted average shares outstanding
Basic earnings per share:
Income from continuing operations
Loss from discontinued operations
Net income
Diluted earnings per share denominator:
Weighted average shares outstanding
Common stock options
Contingently issuable shares
Diluted weighted average shares outstanding
Diluted earnings per share:
Income from continuing operations
Loss from discontinued operations
Net income
Anti-dilutive shares excluded in the computation of diluted earnings per share
197,305
250,269
2008
2009
2010
$
$
134,758 $
(163)
134,595 $
6,985 $
(170)
6,815 $
54,578
(47)
54,531
49,589,465
48,520,661
48,101,529
$
$
2.71 $
—
2.71 $
0.14 $
—
0.14 $
1.13
—
1.13
49,589,465
1,302
98,142
49,688,909
48,520,661
—
113,069
48,633,730
48,101,529
—
93,308
48,194,837
$
$
2.71 $
—
2.71 $
0.14 $
—
0.14 $
1.13
—
1.13
271,494
ISC :: 2010 ANNUAL REPORT :: FORM 10-K :: 49
NOTE 4 — PROPERTY AND EQUIPMENT
Property and equipment consists of the following as of November 30 (in thousands):
Land and leasehold improvements
Buildings, grandstands and motorsports entertainment facilities
Furniture and equipment
Construction in progress
Less accumulated depreciation
$
2009
227,072 $
2010
235,773
1,461,164
153,494
115,605
1,966,036
589,285
$ 1,353,636 $ 1,376,751
1,353,250
156,127
157,363
1,893,812
540,176
Depreciation expense from continuing operations was approximately $70.8 million, $72.8 million and $74.5 million for the years
ended November 30, 2008, 2009 and 2010, respectively.
NOTE 5 — IMPAIRMENT OF LONG-LIVED ASSETS
Daytona Development Project
During the fiscal 2010 we determined that certain capitalized costs were no longer expected to benefit the future development project.
Accordingly, we recognized a non-cash impairment totaling approximately $5.8 million, or $0.07 per diluted share, consisting
primarily of architecture and engineering, legal and associated capitalized interest. The costs which continue to be capitalized on this
project consist principally of land and land related improvements which are expected to provide benefits to the ongoing development.
NOTE 6 — EQUITY AND OTHER INVESTMENTS
Hollywood Casino at Kansas Speedway
On December 1, 2009, Kansas Entertainment, LLC, (“Kansas Entertainment”) a 50/50 joint venture of Penn Hollywood Kansas, Inc.
(“Penn”), a subsidiary of Penn National Gaming, Inc. and Kansas Speedway Development Corporation (“KSDC”), a wholly owned
subsidiary of ISC, was selected by the Kansas Lottery Gaming Facility Review Board to develop and operate a gaming facility in the
Northeast Zone (Wyandotte County, Kansas). On February 12, 2010, Kansas Entertainment received the final approval under the
Kansas Expanded Lottery Act, along with its gaming license from the Kansas Racing and Gaming Commission. Construction of the
Hollywood-themed and branded entertainment destination facility, overlooking turn two of Kansas Speedway, began in April 2010
with a planned opening in the first half of 2012.
The initial phase of this project, including certain changes to the scope and mix of gaming operations and amenities approved by the
Kansas Lottery Commission in August 2010, features an 82,000 square foot casino with 2,000 slot machines and 52 table games
(including 12 poker tables), a 1,253 space parking structure as well as a sports-themed bar, dining and entertainment options. Kansas
Entertainment anticipates funding the initial phase of the development with a mix of equity contributions from each partner as well
third party financing, which it is currently pursuing. KSDC and Penn will share equally in the cost of developing and constructing the
facility. The Company currently estimates that its share of capitalized development costs for the project, excluding the Company’s
contribution of the land, will be approximately $155.0 million. In addition, the Company expects to continue to incur certain other
start up and related costs through opening, a number of which will be expensed through equity in net loss from equity investments.
Penn is the managing member of Kansas Entertainment and will be responsible for the development and operation of the casino and
hotel.
The Company has accounted for Kansas Entertainment as an equity investment in its financial statements as of November 30, 2010
and its 50.0 percent portion of Kansas Entertainment’s net loss is approximately $1.9 million, related to certain start up costs, and is
included in equity in net loss from equity investments in its consolidated statements of operations. There were no operations included
in its consolidated statements of operations in the same periods in fiscal 2009 or 2008.
ISC :: 2010 ANNUAL REPORT :: FORM 10-K :: 50
Staten Island Property
In connection with the Company’s efforts to develop a major motorsports entertainment facility in the New York metropolitan area, its
wholly owned indirect subsidiary, 380 Development, LLC (“380 Development”), purchased a total of 676 acres located in the New
York City borough of Staten Island in early fiscal 2005 and began improvements including fill operations on the property. In
December 2006, the Company announced its decision to discontinue pursuit of the speedway development on Staten Island. In May
2007, the Company entered into a Consent Order with the New York Department of Environmental Conservation (“DEC”) to resolve
certain issues surrounding the fill operations and the prior placement of fill at the site that contained constituents above regulatory
thresholds. The Consent Order required the Company to remove non-compliant fill pursuant to an approved comprehensive fill
removal plan, and to pay a penalty to DEC of $562,500, half of which was paid in May 2007 and the other half of which was
suspended so long as it complied with the terms of the Consent Order. During the second quarter of fiscal 2009 the DEC notified the
Company that it had complied with the terms of the Consent Order and that it had no further obligations under the Consent Order.
In October 2009, the Company announced that it had entered into a definitive agreement (“Agreement”) with KB Marine Holdings
LLC (“KB Holdings”) under which KB Holdings would acquire 100 percent of the outstanding equity membership interests of 380
Development for a total purchase price of $80.0 million. Upon execution of the Agreement, ISC received a non-refundable $1.0
million payment. This transaction was scheduled to close by February 25, 2010. However, the closing was subject to certain
conditions including KB Holdings securing the required equity commitments to acquire the property and performing its obligation
under the Agreement. KB Holdings did not obtain resolution of certain issues relating to the fill permitting process which prevented it
from obtaining funding and closing the Agreement.
During the third quarter of fiscal 2009, the Company determined, based on its understanding of the real estate market and the above
transaction, that the current carrying value of the property was in excess of the fair market value. As a result, the Company recognized
a non-cash, pre-tax charge in its results of approximately $13.0 million, or $0.16 per diluted share, which is included in the
Motorsports Event segment.
On September 2, 2010, the Company executed a second amendment to the Agreement which provided an extension to KB Holdings to
close the transaction on or before November 30, 2010. Under the terms of that extension, the purchase price to be paid by KB
Holdings was $88.0 million, $33.6 million of which, in non-refundable deposits and cash, was to be received at or prior to closing, and
$54.4 million of which will be in the form of a promissory note payable on or before August 31, 2011. The promissory note would
have had a market-based interest rate and was to be secured by a first priority security interest in the outstanding equity membership
interests of 380 Development. The Company expected that the proceeds from the sale, net of applicable broker commissions and other
closing costs would result in an immaterial gain or loss on the transaction upon closing.
On December 6, 2010, the Company announced the termination of the Agreement with KB Holdings for the sale of the Staten Island,
New York property. KB Holdings did not fulfill the terms of the second amendment to the Agreement to close the transaction on or
before November 30, 2010. As a result of the transaction terminating, the Company is pursuing discussions with alternative buyers for
the 676-acre parcel of property located in Staten Island.
Motorsports Authentics
The Company is a partner with Speedway Motorsports, Inc. in a 50/50 joint venture, SMISC, LLC, which, through its wholly owned
subsidiary Motorsports Authentics, LLC conducts business under the name Motorsports Authentics (“MA”). MA designs, promotes,
markets and distributes motorsports licensed merchandise.
In fiscal 2009, MA management and ownership considered various approaches to optimize performance in MA’s various distribution
channels. As the challenges were assessed, it became apparent that there was significant risk in future business initiatives in mass
apparel, memorabilia and other yet to be developed products. These initiatives had previously been deemed achievable and were
included in projections that supported the carrying value of inventory, goodwill and other intangible assets on MA’s balance sheet.
This analysis, combined with a long-term macroeconomic outlook that was less robust than previously expected, triggered MA’s
review of certain assets under ASC 350 and ASC 360 and the Company’s evaluation under ASC 320-10.
In the fiscal third quarter 2009, MA, suffering financial stress from the recession, ceased paying certain guaranteed royalties under
several license agreements where estimated royalties payable based on projected sales were less than stipulated guaranteed minimum
royalties payable (“unearned royalties”). All earned royalties that were due have been paid. MA had received notices from certain
licensors alleging default under the license agreements should MA not pay unearned royalties within stipulated cure periods.
ISC :: 2010 ANNUAL REPORT :: FORM 10-K :: 51
As a result of the foregoing which triggered the Company’s evaluation performed under ASC 320-10, the Company recognized
significant impairments of its equity investment in MA during the second and fourth quarters of fiscal 2009, resulting in a reduction to
the carrying value of the Company’s investment in MA to zero at November 30, 2009. MA’s management, with the assistance of an
independent appraisal firm, completed its review in the fourth quarter of fiscal 2009, concluding that the fair value of MA’s goodwill
and intangible assets should be reduced to zero.
Going into fiscal 2010, MA management and ownership continued to explore business strategies in conjunction with certain
motorsports industry stakeholders that allow the possibility for MA to operate profitably in the future. As with any business in an
adverse economic environment, management must find the optimal business model for long-term viability. In addition to revisiting the
business vision for MA, management, with support of ownership, has undertaken certain initiatives to improve inventory controls and
buying cycles, as well as implemented changes to make MA a more efficiently operated and profitable company. The Company
believes a revised MA business vision, which includes the successful resolution of license agreement terms and favorable license
terms in the future, along with a focus on its core competencies, streamlined operations, reduced operating costs and inventory risk,
are necessary for MA to survive as a profitable operation in the future.
In July 2010, certain industry stakeholders created the NASCAR Licensing Trust (“Trust”) that is represented by a Board of Directors
that includes representatives from NASCAR, the sanctioning body, and from NASCAR Teams. Under this new agreement, the Trust
brings a new structure to the licensing business that will be more efficient for the industry. The benefit to the licensees is a more
focused and streamlined licensing business that will reduce cost, foster more efficient administrative processes, and allow for more
cohesive retail and marketing strategies.
The Trust represents four key categories — die-cast, toys, apparel and trackside retail rights — and grants the rights of any NASCAR
driver that is participating in the licensing categories included in the Trust. The revenues will be distributed based on percentage of
licensed sales and allocated according to actual earnings to each licensor. This should allow the industry to more efficiently manage
costs and increase revenues, while providing a wider selection of products for fans.
Concurrent with the creation of the Trust, MA management, ownership and industry stakeholders negotiated MA’s release from future
guaranteed minimum royalties as well as the current unearned guaranteed minimum royalties payable to NASCAR team licensors.
With respect to the one agreement secured by parent company guarantees, MA and the parent companies negotiated a settlement
amount to eliminate future guaranteed minimum royalties.
As a result of the settlement, the Company’s remaining guaranty exposure, to one NASCAR team licensor, has been reduced to
approximately $5.0 million and will be satisfied upon MA making certain payments to the team through January 2013. In January
2011, MA made a payment to the team effectively reducing the Company’s guaranty exposure to $3.8 million. While it is possible that
some obligation under this guarantee may occur in the future, the amount it will ultimately pay cannot be estimated at this time. In any
event, the Company does not believe that the ultimate financial outcome will have a material impact on its financial position or results
of operations.
The Company did not recognize any net income or loss from operations of MA during fiscal 2010 since our investment was
previously reduced to zero. The Company’s 50.0 percent portion of MA’s fiscal 2009 net loss is approximately $77.6 million, or $1.63
per diluted share, which included the aforementioned impairment charges. Fiscal 2008 equity in net income from MA was
approximately $1.6 million, or $0.02 per diluted share.
Other Equity Investments
The Company’s equity investments, also include the Company’s 50.0 percent limited partnership investment in Stock-Car Montreal
L.P. prior to the acquisition of the remaining interest in February 2009.
The Company’s share of undistributed equity in the loss from equity investments included in retained earnings at November 30, 2009
and 2010, was approximately $136.1million and $138.0 million respectively.
ISC :: 2010 ANNUAL REPORT :: FORM 10-K :: 52
Summarized financial information on the Company’s equity investments as of and for the years ended November 30, are as follows
(in thousands):
Current assets
Noncurrent assets
Current liabilities
Noncurrent liabilities
Net sales
Gross profit
Operating income (loss)
Net income (loss)
2008
$ 50,507 $
144,143
31,103
10,963
217,060
65,578
623
2,842
2010
2009
24,391 $ 73,109
43,174
15,700
6,316
75,143
28,971
(2,668)
(965)
3,215
20,678
5,344
118,473
21,042
(159,227)
(151,637)
NOTE 7 — GOODWILL AND INTANGIBLE ASSETS
The gross carrying value and accumulated amortization of the major classes of intangible assets relating to the Motorsports Event
segment as of November 30 are as follows (in thousands):
Amortized intangible assets:
Food, beverage and merchandise contracts
Total amortized intangible assets
Non-amortized intangible assets:
NASCAR — sanction agreements
Other
Total non-amortized intangible assets
Total intangible assets
Amortized intangible assets:
Food, beverage and merchandise contracts
Total amortized intangible assets
Non-amortized intangible assets:
NASCAR — sanction agreements
Other
Total non-amortized intangible assets
Total intangible assets
Gross Carrying
Amount
2009
Accumulated
Amortization
Net Carrying
Amount
$
10
10
177,813
793
178,606
$ 178,616
$ 6
6
—
—
—
$ 6
$
4
4
177,813
793
178,606
$ 178,610
Gross Carrying
Amount
2010
Accumulated
Amortization
Net Carrying
Amount
$
10
10
177,813
793
178,606
$ 178,616
$ 7
7
—
—
—
$ 7
$
3
3
177,813
793
178,606
$ 178,609
The following table presents current and expected amortization expense of the existing intangible assets as of November 30, for each
of the following periods (in thousands):
Amortization expense for the year ended November 30, 2010
Estimated amortization expense for the year ending November 30:
2011
2012
2013
There were no changes in the carrying value of goodwill during fiscal 2009 and 2010.
$ 1
1
1
1
ISC :: 2010 ANNUAL REPORT :: FORM 10-K :: 53
NOTE 8 — LONG-TERM DEBT
Long-term debt consists of the following as of November 30 (in thousands):
5.4 percent Senior Notes
5.8 percent Bank Loan
4.8 percent Revenue Bonds
6.8 percent Revenue Bond
Construction Term Loan
TIF bond debt service funding commitment
Revolving Credit Facilities
Less: current portion
For the year ending November 30:
Schedule of Payments (in thousands)
2011
2012
2013
2014
2015
Thereafter
Net premium
Total
November 30, 2009
$ 149,950
2,109
1,807
2,285
51,300
64,729
75,000
347,180
3,387
$ 343,793
November 30, 2010
$ 87,018
—
1,541
1,180
50,994
63,557
102,000
306,290
3,216
$ 303,074
$
3,216
2,266
2,512
89,847
105,436
103,828
307,105
(815)
$ 306,290
On April 23, 2004, the Company completed an offering of $300.0 million principal amount of unsecured senior notes in a private
placement. On September 27, 2004, the Company completed an offer to exchange the senior notes for registered senior notes with
substantially identical terms (“2004 Senior Notes”). The remaining 2004 Senior Notes which bear interest at 5.4 percent and are due
April 2014 require semi-annual interest payments on April 15 and October 15 through their maturity. The 2004 Senior Notes may be
redeemed in whole or in part, at the Company’s option, at any time or from time to time at redemption prices as defined in the
indenture. Certain of the Company’s wholly owned domestic subsidiaries are guarantors of the 2004 Senior Notes. The 2004 Senior
Notes also contain various restrictive covenants. Total gross proceeds from the sale of the 2004 Senior Notes were $300.0 million, net
of discounts of approximately $431,000 and approximately $2.6 million of deferred financing fees. The deferred financing fees are
being treated as additional interest expense and amortized over the life of the 2004 Senior Notes on a straight-line method, which
approximates the effective yield method. In March 2004, the Company entered into interest rate swap agreements to effectively lock
in the interest rate on approximately $150.0 million of the 2004 Senior Notes. The Company terminated the interest rate swap
agreements on April 23, 2004 and received approximately $2.2 million, which was amortized over the life of $150.0 million of the
2004 Senior Notes that matured in April 2009.
In November 2010, the Company completed a cash tender offer where it purchased approximately $63.0 million on the remaining
2004 Senior Notes, including the payment of a tender premium of approximately $6.0 million and accrued interest. The net tender
premium, associated unamortized net deferred financing costs and unamortized original issuance discount were recorded as net loss on
early tender of debt totaling approximately $6.5 million. At November 30, 2010, outstanding unsecured 2004 Senior Notes totaled
approximately $87.0 million, net of unamortized discounts.
In June 2008, the Company entered into an interest rate swap agreement to effectively lock in a substantial portion of the interest rate
exposure on approximately $150.0 million notional amount in anticipation of refinancing the $150.0 million 2004 Senior Notes that
matured in April 2009. This interest rate swap was designated and qualified as a cash flow hedge under ASC 815, “Accounting for
Derivatives and Hedging.” As a result of the uncertainty with the U.S. credit markets, in February 2009, the Company amended and
re-designated its interest rate swap agreement as a cash flow hedge with an expiration in February 2011.
ISC :: 2010 ANNUAL REPORT :: FORM 10-K :: 54
During fiscal 2010, based on its current financial position and reduction in the anticipated debt issuance from $150.0 million to $65.0
million, the Company discontinued this cash flow hedge and settled the related liability for approximately $39.0 million. As a result of
these transactions the Company recognized approximately $4.3 million and $23.9 million of expense associated with this interest rate
swap for the years ended November 30, 2009 and 2010, respectively. Included in fiscal 2010 expense is approximately $1.8 million of
ineffectiveness associated with the interest rate swap. This expense was recorded in interest rate swap expense in the consolidated
statement of operations. At November 30, 2010 the Company has approximately $6.6 million, net of tax, deferred in other
comprehensive income associated with this interest rate swap which will be amortized over life of the future debt issuance (see
below). The Company expects to recognize approximately $1.0 million of this balance during the next 12 months in interest expense
in the consolidated statement of operations.
In January 2011 the Company completed an offering of approximately $65.0 million principal amount of senior unsecured notes in a
private placement (“2021 Senior Notes”). The 2021 Senior Notes which bear interest at 4.63 percent and are due January 2021 require
semi-annual interest payments on January 18 and July 18 through their maturity. The 2021 Senior Notes may be redeemed in whole or
in part, at our option, at any time or from time to time at redemption prices as defined in the indenture. Certain of the Company’s
wholly owned domestic subsidiaries are guarantors of the 2021 Senior Notes. The 2021 Senior Notes also contain various restrictive
covenants. The deferred financing fees, along with the aforementioned deferred interest rate swap balance included in other
comprehensive income, will be treated as additional interest expense and will be amortized over the life of the 2021 Senior Notes on a
straight-line method, which approximates the effective yield method.
Debt associated with the Company’s wholly owned subsidiary, Raceway Associates, which owns and operates Chicagoland Speedway
and Route 66 Raceway, consists of the following:
• A bank term loan (“5.8 percent Bank Loan”) consisting of a construction and mortgage note with a current interest rate of 5.8
percent and a monthly payment of $48,000 principal and interest. On June 30, 2010, the Company repaid the outstanding
balance on the 5.8 percent Bank Loan.
• Revenue bonds payable (“4.8 percent Revenue Bonds”) consisting of economic development revenue bonds issued by the City
of Joliet, Illinois to finance certain land improvements. The 4.8 percent Revenue Bonds have an interest rate of 4.8 percent and
a monthly payment of $29,000 principal and interest. At November 30, 2010, outstanding principal on the 4.8 percent Revenue
Bonds was approximately $1.5 million.
• Revenue bonds payable (“6.8 percent Revenue Bonds”) that are special service area revenue bonds issued by the City of Joliet,
Illinois to finance certain land improvements. The 6.8 percent Revenue Bonds are billed and paid as a special assessment on
real estate taxes. Interest payments are due on a semi-annual basis at 6.8 percent with principal payments due annually. Final
maturity of the 6.8 percent Revenue Bonds is January 2012. At November 30, 2010, outstanding principal on the 6.8 percent
Revenue Bonds was approximately $1.2 million.
In July 2008, a wholly owned subsidiary of the Company entered into a construction term loan agreement (“6.3 percent Term Loan”)
to finance the construction of the International Motorsports Center. The 6.3 percent Term Loan has a 25 year term due October 2034,
an interest rate of 6.3 percent, and a current monthly payment of approximately $292,000. At November 30, 2010, the outstanding
principal on the 6.3 percent Term Loan was approximately $51.0 million.
In January 1999, the Unified Government, issued approximately $71.3 million in TIF bonds in connection with the financing of
construction of Kansas Speedway. At November 30, 2010, outstanding TIF bonds totaled approximately $63.6 million, net of the
unamortized discount, which is comprised of a $15.9 million principal amount, 6.2 percent term bond due December 1, 2017 and a
$49.7 million principal amount, 6.8 percent term bond due December 1, 2027. The TIF bonds are repaid by the Unified Government
with payments made in lieu of property taxes (“Funding Commitment”) by the Company’s wholly owned subsidiary, Kansas
Speedway Corporation. Principal (mandatory redemption) payments per the Funding Commitment are payable by Kansas Speedway
Corporation on October 1 of each year. The semi-annual interest component of the Funding Commitment is payable on April 1 and
October 1 of each year. Kansas Speedway Corporation granted a mortgage and security interest in the Kansas project for its Funding
Commitment obligation.
In October 2002, the Unified Government issued subordinate sales tax special obligation revenue bonds (“2002 STAR Bonds”)
totaling approximately $6.3 million to reimburse the Company for certain construction already completed on the second phase of the
Kansas Speedway project and to fund certain additional construction. The 2002 STAR Bonds, which require annual debt service
payments and are due December 1, 2022, will be retired with state and local taxes generated within the Kansas Speedway’s boundaries
ISC :: 2010 ANNUAL REPORT :: FORM 10-K :: 55
and are not the Company’s obligation. KSC has agreed to guarantee the payment of principal, any required premium and interest on
the 2002 STAR Bonds. At November 30, 2010, the Unified Government had approximately $2.6 million in 2002 STAR Bonds
outstanding. Under a keepwell agreement, the Company has agreed to provide financial assistance to KSC, if necessary, to support its
guarantee of the 2002 STAR Bonds.
In November 2010, the Company entered into a $300.0 million revolving credit facility (“2010 Credit Facility”). The 2010 Credit
Facility contains a feature that allows the Company to increase the credit facility to a total of $500.0 million, subject to certain
conditions. Upon execution of the 2010 Credit Facility, the Company terminated its then existing $300.0 million revolving credit
facility. The 2010 Credit Facility is scheduled to mature in November 2015, and accrues interest at LIBOR plus 150.0 — 225.0 basis
points, depending on the better of the Company’s debt rating as determined by specified rating agencies or the Company’s leverage
ratio. The 2010 Credit Facility contains various restrictive covenants. At November 30, 2010, the Company had approximately $102.0
million outstanding under the 2010 Credit Facility. In January 2011, in connection with the issuance of the 2021 Senior Notes the
Company repaid approximately $52.0 million of the amounts outstanding on the 2010 Credit Facility.
Total interest expense from continuing operations incurred by the Company was approximately $15.9 million, $19.2 million and $15.2
million for the years ended November 30, 2008, 2009 and 2010, respectively. Total interest capitalized for the years ended November
30, 2008, 2009 and 2010 was approximately $6.9 million, $2.7 million and $2.2 million, respectively.
Financing costs of approximately $4.3 million and $5.1million, net of accumulated amortization, have been deferred and are included
in other assets at November 30, 2009 and 2010, respectively. These costs are being amortized on a straight line method, which
approximates the effective yield method, over the life of the related financing.
NOTE 9 — FEDERAL AND STATE INCOME TAXES
Deferred income taxes reflect the net tax effects of temporary differences between the carrying amounts of assets and liabilities for
financial reporting purposes and the amounts used for income tax purposes.
Significant components of the provision for income taxes from continuing operations for the years ended November 30, are as follows
(in thousands):
2008
2009
2010
Current tax expense (benefit):
Federal
State
Foreign
Deferred tax expense (benefit):
Federal
State
Provision for income taxes
$ 44,700 $ 21,680 $ 5,002
(7,510)
(48)
4,324
—
7,155
70
31,767
13,541 22,121
671
$ 82,678 $ 41,265 $ 20,236
(1,014)
1,720
The reconciliation of income tax expense computed at the federal statutory tax rates to income tax expense from continuing operations
for the years ended November 30, is as follows (percent of pre-tax income):
2010
2009
2008
35.0% 35.0% 35.0%
62.5
(0.5)
(18.5)
—
—
—
3.1
3.4
—
—
0.1
3.4
38.0% 85.5% 27.0%
—
—
(8.8)
2.2
(2.0)
0.6
Income tax computed at federal statutory rates
Loss (income) from equity investment
IRS interest income rec’d, net of fed tax benefit
State settlements, net of federal tax benefit
State income taxes, net of federal tax benefit
State tax credits, net of federal tax benefit
Other, net
ISC :: 2010 ANNUAL REPORT :: FORM 10-K :: 56
The components of the net deferred tax assets (liabilities) at November 30 are as follows (in thousands):
Impaired long-lived assets
Unrecognized tax benefits
Amortization and depreciation
Loss carryforwards
Deferred revenues
Accruals
Compensation related
Deferred expenses
Interest
Other
Deferred tax assets
Valuation allowance
Deferred tax assets, net of valuation allowance
Amortization and depreciation
Other
Deferred tax liabilities
Net deferred tax liabilities
Deferred tax assets — current
Deferred tax liabilities — noncurrent
Net deferred tax liabilities
$
$
2009
38,078
13,516
4,319
6,035
3,265
4,371
3,016
1,782
9,711
6
84,099
(2,821)
81,278
(318,342)
(531)
(318,873)
2010
38,277
2,272
913
8,494
2,792
4,960
2,796
1,779
6,706
6
68,995
(3,559)
65,436
(340,260)
(529)
(340,789)
$ (237,595) $ (275,353)
4,288
$
(279,641)
$ (237,595) $ (275,353)
2,172
(239,767)
$
The Company has recorded deferred tax assets related to various state and foreign net operating loss carryforwards totaling
approximately $8.5 million that expire in varying amounts beginning in fiscal 2020. The valuation allowance increased by
approximately $0.7 million during the fiscal year ended November 30, 2010, and is attributable to loss carryforwards and, to a lesser
extent impairments of long-lived assets. The valuation allowance has been provided due to the uncertainty regarding the realization of
state and foreign deferred tax assets associated with these loss carryforwards and impaired long-lived assets. In evaluating the
Company’s ability to recover its deferred income tax assets it considers all available positive and negative evidence, including
operating results, ongoing tax planning and forecasts of future taxable income on a jurisdiction by jurisdiction basis.
Federal returns for fiscal years 2007 through 2010 remain open and subject to examination by the Internal Revenue Service. The
Company files and remits state income taxes in various states where the Company has determined it is required to file state income
taxes. The Company’s filings with those states remain open for audit for the fiscal years 2006 through 2010.
In June 2006, the FASB issued FASB Interpretation No. 48 (ASC 740) which clarifies the accounting for uncertainty in income taxes
and prescribes a recognition threshold and measurement attributes for financial statement disclosure of income tax positions taken or
expected to be taken on a tax return. Also, FIN 48 provides guidance on de-recognition, classification, interest and penalties,
disclosure, and transition.
A reconciliation of the beginning and ending amount of unrecognized tax liability is as follows (in thousands):
Balance at December 1, 2009
Additions based on tax positions related to the current year
Additions for tax positions of prior years
Reductions for tax positions of prior years
Settlements
Balance at November 30, 2010
$ 11,502
783
1,005
(1,109)
(7,148)
$ 5,033
As of November 30, 2010, in accordance with ASC 740, “Income Taxes,” the Company has a total liability of approximately $6.6
million for uncertain tax positions, inclusive of tax, interest, and penalties. Of this amount, approximately $5.0 million represents
income tax liability for uncertain tax positions related to various federal and state income tax matters. If the accrued liability was de-
recognized, approximately $3.3 million of taxes would impact the Company’s consolidated statement of operations as a reduction to
its effective tax rate. Included in the balance sheet at November 30, 2010 are approximately $1.8 million of items of which, under
existing tax laws, the ultimate deductibility is certain but for which the timing of the deduction is uncertain. Because of the impact of
deferred income tax accounting, a deduction in a subsequent period would result in a deferred tax asset. Accordingly, upon de-
recognition, the tax benefits associated with the reversal of these timing differences would have no impact, except for related interest
and penalties, on the Company’s effective income tax rate.
ISC :: 2010 ANNUAL REPORT :: FORM 10-K :: 57
The Company recognizes interest and penalties related to uncertain tax positions as part of its provision for federal and state income
taxes. As of November 30, 2010, the total amounts for accrued interest and penalties were approximately $1.5 million and
approximately $0.1 million, respectively. If the accrued interest and penalties were de-recognized, approximately $0.9 million would
impact the Company’s consolidated statement of operations as a reduction to its effective tax rate.
The Company continues to pursue settlements with the appropriate state tax authorities related to certain state tax issues, as well as in
connection with our recently settled examination with the Internal Revenue Service, and on similar terms. The Company expects to
pay between $3.0 million and $3.5 million in total to finalize all pending settlements with various states within the next 3 to 12
months. The Company believes that it has provided adequate reserves related to these various state matters including interest charges
through November 30, 2010, and, as a result, does not expect that such an outcome would have a material adverse effect on results of
operations.
The tax treatment of providing a valuation allowance related to losses incurred by the Company’s Motorsports Authentics equity
investment, partially offset by the reduction in income taxes due to the interest income related to the Company’s settlement with the
Internal Revenue Service, are the principal causes of the increased effective income tax rate for the fiscal year ended November 30,
2009. The de-recognition of potential interest and penalties associated with certain state settlements as well as certain state credits
accrued are the principal causes of the decreased effective income tax rate for the fiscal year ended November 30, 2010.
As a result of the above items, the Company’s effective income tax rate increased from the statutory income rate to approximately
85.5 percent for the fiscal year ended November 30, 2009, and decreased from the statutory income rate to approximately 27.0 percent
for the fiscal year ended November 30, 2010.
NOTE 10 — CAPITAL STOCK
The Company’s authorized capital includes 80.0 million shares of Class A Common Stock, par value $.01 (“Class A Common
Stock”), 40.0 million shares of Class B Common Stock, par value $.01 (“Class B Common Stock”), and 1.0 million shares of
Preferred Stock, par value $.01 (“Preferred Stock”). The shares of Class A Common Stock and Class B Common Stock are identical in
all respects, except for voting rights and certain dividend and conversion rights as described below. Each share of Class A Common
Stock entitles the holder to one-fifth (1/5) vote on each matter submitted to a vote of the Company’s shareholders and each share of
Class B Common Stock entitles the holder to one (1) vote on each such matter, in each case including the election of directors.
Holders of Class A Common Stock and Class B Common Stock are entitled to receive dividends at the same rate if and when declared
by the Board of Directors out of funds legally available therefrom, subject to the dividend and liquidation rights of any Preferred Stock
that may be issued and outstanding. Class A Common Stock has no conversion rights. Class B Common Stock is convertible into
Class A Common Stock, in whole or in part, at any time at the option of the holder on the basis of one share of Class A Common
Stock for each share of Class B Common Stock converted. Each share of Class B Common Stock will also automatically convert into
one share of Class A Common Stock if, on the record date of any meeting of the shareholders, the number of shares of Class B
Common Stock then outstanding is less than 10.0 percent of the aggregate number of shares of Class A Common Stock and Class B
Common Stock then outstanding.
The Board of Directors of the Company is authorized, without further shareholder action, to divide any or all shares of the authorized
Preferred Stock into series and fix and determine the designations, preferences and relative rights and qualifications, limitations, or
restrictions thereon of any series so established, including voting powers, dividend rights, liquidation preferences, redemption rights
and conversion privileges. No shares of Preferred Stock are outstanding. The Board of Directors has not authorized any series of
Preferred Stock, and there are no plans, agreements or understandings for the authorization or issuance of any shares of Preferred
Stock.
Stock Purchase Plan
In December 2006, the Company implemented a share repurchase program under which it is authorized to purchase up to $150.0
million of our outstanding Class A common shares. In February 2008, the Company announced that its Board of Directors had
authorized an incremental $100.0 million share repurchase program. Collectively these programs are described as the “Stock Purchase
Plans.” The Stock Purchase Plans allow the Company to purchase up to $250.0 million of its outstanding Class A common shares. The
timing and amount of any shares repurchased under the Stock Purchase Plans will depend on a variety of factors, including price,
corporate and regulatory requirements, capital availability and other market conditions. The Stock Purchase Plans may be suspended
or discontinued at any time without prior notice. No shares have been or will be knowingly purchased from Company insiders or their
affiliates.
ISC :: 2010 ANNUAL REPORT :: FORM 10-K :: 58
Since inception of the Stock Purchase Plans through November 30, 2010, the Company purchased 5,222,613 shares of our Class A
common shares, for a total of approximately $220.8 million. Included in these totals are the purchases of 307,886 shares of its Class A
common shares during the fiscal year ended November 30, 2010, at an average cost of approximately $26.27 per share (including
commissions), for a total of approximately $8.1 million. These transactions occurred in open market purchases and pursuant to a
trading plan under Rule 10b5-1. At November 30, 2010, the Company has approximately $29.2 million remaining repurchase
authority under the current Stock Purchase Plans.
NOTE 11 — COMMITMENTS AND CONTINGENCIES
International Speedway Corporation has a salary incentive plan (the “ISC Plan”) designed to qualify under Section 401(k) of the
Internal Revenue Code. Employees of International Speedway Corporation and certain participating subsidiaries who have completed
one month of continuous service are eligible to participate in the ISC Plan. After twelve months of continuous service, matching
contributions are made to a savings trust (subject to certain limits) concurrent with employees’ contributions. The level of the
matching contribution depends upon the amount of the employee contribution. Employees become 100.0 percent vested upon entrance
to the ISC Plan. The contribution expense from continuing operations for the ISC Plan was approximately $1.6 million for each of the
years ended November 30, 2008, 2009, and 2010, respectively.
The estimated cost to complete approved projects and current construction in progress at November 30, 2010 at the Company’s
existing facilities is approximately $55.9 million.
In October 2002, the Unified Government issued subordinate sales tax special obligation revenue bonds (“2002 STAR Bonds”)
totaling approximately $6.3 million to reimburse the Company for certain construction already completed on the second phase of the
Kansas Speedway project and to fund certain additional construction. The 2002 STAR Bonds, which require annual debt service
payments and are due December 1, 2022, will be retired with state and local taxes generated within the speedway’s boundaries and are
not the Company’s obligation. KSC has agreed to guarantee the payment of principal, any required premium and interest on the 2002
STAR Bonds. At November 30, 2010, the Unified Government had approximately $2.6 million outstanding on 2002 STAR Bonds.
Under a keepwell agreement, the Company has agreed to provide financial assistance to KSC, if necessary, to support KSC’s
guarantee of the 2002 STAR Bonds.
The Company operates Homestead-Miami Speedway under an operating agreement which expires December 31, 2032 and provides
for subsequent renewal terms through December 31, 2075. The Company operates Daytona under an operating lease agreement which
expires November 7, 2054. The Company also has various operating leases for office space and equipment. The future minimum
payments under the operating agreement and leases utilized by the Company having initial or remaining non-cancelable terms in
excess of one year at November 30, 2010, are as follows (in thousands):
For the year ending November 30:
2011
2012
2013
2014
2015
Thereafter
Total
Operating
Agreement
$ 2,220
2,220
2,220
2,220
2,220
18,120
$ 29,220
Operating
Leases
$ 3,916
2,680
1,657
1,342
1,221
33,459
$ 44,275
Total expenses incurred from continuing operations under the track operating agreement, these operating leases and all other short-
term rentals during the years ended November 30, 2008, 2009 and 2010 were $15.3 million, $15.2 million, and $14.7 million,
respectively.
In connection with the Company’s automobile and workers’ compensation insurance coverages and certain construction contracts, the
Company has standby letter of credit agreements in favor of third parties totaling $3.8 million at November 30, 2010. At November
30, 2010, there were no amounts drawn on the standby letters of credit.
Current Litigation
The Company is from time to time a party to routine litigation incidental to its business. Management does not believe that the
resolution of any or all of such litigation will have a material adverse effect on the Company’s financial condition or results of
operations.
ISC :: 2010 ANNUAL REPORT :: FORM 10-K :: 59
NOTE 12 — RELATED PARTY DISCLOSURES AND TRANSACTIONS
All of the racing events that take place during the Company’s fiscal year are sanctioned by various racing organizations such as the
American Historic Racing Motorcycle Association, the American Motorcyclist Association, the Automobile Racing Club of America,
the American Sportbike Racing Association — Championship Cup Series, the Federation Internationale de L’Automobile, the
Federation Internationale Motocycliste, Grand American, Historic Sportscar Racing, IRL, NASCAR, NHRA, the Porsche Club of
America, the Sports Car Club of America, the Sportscar Vintage Racing Association, the United States Auto Club and the World
Karting Association. NASCAR, which sanctions many of the Company’s principal racing events, is a member of the France Family
Group which controls in excess of 70.2 percent of the combined voting power of the outstanding stock of the Company, and some
members of which serve as directors and officers of the Company. Standard NASCAR sanction agreements require racetrack
operators to pay sanction fees and prize and point fund monies for each sanctioned event conducted. The prize and point fund monies
are distributed by NASCAR to participants in the events. Prize and point fund monies paid by the Company to NASCAR from
continuing operations for disbursement to competitors, which are exclusive of NASCAR sanction fees, totaled approximately $131.2
million, $135.9 million and $131.4 million, for the years ended November 30, 2008, 2009 and 2010, respectively. There were no prize
and point fund monies paid to NASCAR related to discontinued operations. The Company has outstanding receivables related to
NASCAR and its affiliates of approximately $28.4 million and $19.2 million at November 30, 2009 and 2010, respectively.
Under current agreements, NASCAR contracts directly with certain network providers for television rights to the entire NASCAR
Sprint Cup and Nationwide series schedules and the NASCAR Camping World Truck series schedule. Event promoters share in the
television rights fees in accordance with the provision of the sanction agreement for each NASCAR Sprint Cup and Nationwide series
event and each NASCAR Camping World Truck series event beginning in fiscal 2007. Under the terms of this arrangement,
NASCAR retains 10.0 percent of the gross broadcast rights fees allocated to each NASCAR Sprint Cup, Nationwide or Camping
World Truck series event as a component of its sanction fees and remits the remaining 90.0 percent to the event promoter. The event
promoter pays 25.0 percent of the gross broadcast rights fees allocated to the event as part of the previously discussed prize money
paid to NASCAR for disbursement to competitors. The Company’s television broadcast and ancillary rights fees from continuing
operations received from NASCAR for the NASCAR Sprint Cup and Nationwide series events and the NASCAR Camping World
Truck series events beginning in fiscal 2007 conducted at its wholly owned facilities were $257.0 million, $262.0 million and $269.1
million in fiscal years 2008, 2009 and 2010, respectively. There were no television broadcast and ancillary rights fees received from
NASCAR related to discontinued operations.
In addition, NASCAR and the Company share a variety of expenses in the ordinary course of business. NASCAR pays rent, as well as
a related maintenance fee (allocated based on square footage), to the Company for office space in Daytona Beach, Florida. The
Company pays rent to NASCAR for office space in Los Angeles, California. These rents are based upon estimated fair market lease
rates for comparable facilities. NASCAR pays the Company for radio, program and strategic initiative advertising, hospitality and
suite rentals, various tickets and credentials, catering services, participation in a NASCAR racing event banquet, and track and other
equipment rentals based on similar prices paid by unrelated, third party purchasers of similar items. The Company pays NASCAR for
certain advertising, participation in NASCAR racing series banquets, the use of NASCAR trademarks and intellectual images and
production space for Sprint Vision based on similar prices paid by unrelated, third party purchasers of similar items. The Company’s
payments to NASCAR for MRN Radio’s broadcast rights to NASCAR Camping World Truck races represent an agreed-upon
percentage of the Company’s advertising revenues attributable to such race broadcasts. NASCAR also reimburses the Company for
50.0 percent of the compensation paid to certain personnel working in the Company’s legal, risk management and transportation
departments, as well as 50.0 percent of the compensation expense associated with certain receptionists. The Company reimburses
NASCAR for 50.0 percent of the compensation paid to certain personnel working in NASCAR’s legal department. NASCAR’s
reimbursement for use of the Company’s mailroom, janitorial services, security services, catering, graphic arts, photo and publishing
services, telephone system and the Company’s reimbursement of NASCAR for use of corporate aircraft, is based on actual usage or an
allocation of total actual usage. The aggregate amount received from NASCAR by the Company for shared expenses, net of amounts
paid by the Company for shared expenses, totaled approximately $6.7 million, $4.5 million and $5.7 million during fiscal 2008, 2009
and 2010, respectively.
Grand American, a wholly owned subsidiary of NASCAR, sanctions various events at certain of the Company’s facilities. Standard
Grand American sanction agreements require racetrack operators to pay sanction fees and prize and point fund monies for each
sanctioned event conducted. The prize and point fund monies are distributed by Grand American to participants in the events.
Sanction fees paid by the Company to Grand American totaled approximately $1.6 million, $1.8 million and $2.4 million for the years
ended November 30, 2008, 2009 and 2010, respectively.
ISC :: 2010 ANNUAL REPORT :: FORM 10-K :: 60
In addition, Grand American and the Company share a variety of expenses in the ordinary course of business. Grand American pays
rent to the Company for office space in Daytona Beach, Florida. These rents are based upon estimated fair market lease rates for
comparable facilities. Grand American purchases various advertising, catering services, suites and hospitality and track and equipment
rentals from the Company based on similar prices paid by unrelated, third party purchasers of similar items. The Company pays Grand
American for the use of Grand American’s trademarks based on similar prices paid by unrelated, third party purchasers of similar
items. Grand American’s reimbursement for use of the Company’s mailroom, telephone system, security, graphic arts, photo and
publishing services is based on actual usage or an allocation of total actual usage. The aggregate amount received from Grand
American by the Company for shared expenses, net of amounts paid by the Company for shared expenses, totaled approximately
$495,000, $450,000 and $547,000 during fiscal 2008, 2009 and 2010, respectively.
AMA Pro Racing, an entity controlled by a member of the France Family Group, sanctions various events at certain of the Company’s
facilities. Standard AMA Pro Racing sanction agreements require racetrack operators to pay sanction fees and prize and point fund
monies for each sanctioned event conducted. The prize and point fund monies are distributed by AMA Pro Racing to participants in
the events. Sanction fees paid by the Company to AMA Pro Racing totaled approximately $194,000 for the year ended November 30,
2010.
The Company strives to ensure, and management believes that, the terms of the Company’s transactions with NASCAR, Grand
American and AMA Pro Racing are no less favorable to the Company than could be obtained in arms-length negotiations.
Certain members of the France Family Group paid the Company for the utilization of security services, event planning, event tickets,
purchase of catering services, maintenance services, and certain equipment. The Company leased certain parcels of land from WCF
and JCF, LLC, which is owned by France Family Group members. The land parcels are used primarily for parking during the events
held at Martinsville Speedway (“Martinsville”). The amounts paid for these items were based on actual costs incurred, similar prices
paid by unrelated third party purchasers of similar items or estimated fair market values. The net amount paid (received) by the
Company for these items, totaled approximately $74,000, $240,000 and $(242,000) during fiscal 2008, 2009 and 2010, respectively.
In exchange for the collateral assignment split-dollar insurance agreements held by the Company, which were valued at approximately
$9.2 million and covered the lives of James C. France, his spouse, and the surviving spouse of William C. France, the Company
entered into a transaction with the France Family Group whereby it agreed to receive certain land parcels and shares of ISCA stock.
The land was valued at approximately $3.6 million and had previously been leased by the Company from WCF and JCF, LLC (which
was owned by certain members of the France Family Group) in connection with NASCAR Sprint Cup events at Martinsville. The
Company also received a total of 219,388 shares of ISCA stock valued at approximately $5.6 million. The number of shares received
was determined based on the market value of ISCA shares at a settlement date prior to closing.
Crotty, Bartlett & Kelly, P.A. (“Crotty, Bartlett & Kelly”), a law firm controlled by family members of W. Garrett Crotty, one of the
Company’s executive officers, leased office space located in the Company’s corporate office complex in Daytona Beach, Florida. The
Company engages Crotty, Bartlett & Kelly for certain legal and consulting services. The aggregate amount paid to Crotty, Bartlett &
Kelly by the Company for legal and consulting services, net of amounts received by the Company for leased office space, totaled
approximately $113,000, $71,000 and $49,000 during fiscal 2008, 2009 and 2010, respectively.
J. Hyatt Brown, one of the Company’s directors, serves as Chairman of Brown & Brown, Inc. (“Brown & Brown”). Brown & Brown
has received commissions for serving as the Company’s insurance broker for several of the Company’s insurance policies, including
the Company’s property and casualty policy, certain employee benefit programs and the aforementioned split-dollar arrangements.
The aggregate commissions received by Brown & Brown in connection with the Company’s policies were approximately $524,000,
$506,000 and $486,000 during fiscal 2008, 2009 and 2010, respectively.
One of the Company’s directors, Christy F. Harris, is Of Counsel to Kinsey, Vincent Pyle, L.C., a law firm that provided legal services
to the Company during fiscal 2008, 2009 and 2010. The Company paid approximately $289,000, $81,000 and $83,000 for these
services in fiscal 2008, 2009 and 2010, respectively, which were charged to the Company on the same basis as those provided other
clients.
ISC :: 2010 ANNUAL REPORT :: FORM 10-K :: 61
NOTE 13 — SUPPLEMENTAL DISCLOSURES OF CASH FLOW INFORMATION
Cash paid for income taxes and interest for the years ended November 30, is summarized as follows (in thousands):
Income taxes paid
Interest paid
NOTE 14 — LONG-TERM STOCK INCENTIVE PLAN
2008
2009
$ 44,886 $ 36,297 $ 27,661
$ 19,400 $ 19,793 $ 13,439
2010
On November 30, 2010, the Company has two share-based compensation plans, which are described below. Compensation cost
included in operating expenses in the accompanying statement of operations for those plans was $3.3 million, $2.2 million, and $1.9
million for the years ended November 30, 2008, 2009 and 2010, respectively. The total income tax benefit recognized in the income
statement for share-based compensation arrangements was approximately $1.3 million, $845,000 and $717,000 for the years ended
November 30, 2008, 2009 and 2010, respectively.
The Company’s 1996 Long-Term Stock Incentive Plan (the “1996 Plan”) authorized the grant of stock options (incentive and
nonqualified), stock appreciation rights and restricted stock. The Company reserved an aggregate of 1,000,000 shares (subject to
adjustment for stock splits and similar capital changes) of the Company’s Class A Common Stock for grants under the 1996 Plan. The
1996 Plan terminated in September 2006. All unvested stock options and restricted stock granted prior to the termination will continue
to vest and will continue to be exercisable in accordance with their original terms.
In April, 2006, the Company’s shareholders’ approved the 2006 Long-Term Incentive Plan (the “2006 Plan”) which authorizes the
grant of stock options (incentive and non-qualified), stock appreciation rights, restricted and unrestricted stock, cash awards and
Performance Units (as defined in the 2006 Plan) to employees, consultants and advisors of the Company capable of contributing to the
Company’s performance. The Company has reserved an aggregate of 1,000,000 shares (subject to adjustment for stock splits and
similar capital changes) of the Company’s Class A Common Stock for grants under the 2006 Plan. Incentive Stock Options may be
granted only to employees eligible to receive them under the Internal Revenue Code of 1996, as amended. The 2006 Plan approved by
the shareholders appoints the Compensation Committee (the “Committee”) to administer the 2006 Plan. Awards under the 2006 Plan
will contain such terms and conditions not inconsistent with the 2006 Plan as the Committee in its discretion approves. The
Committee has discretion to administer the 2006 Plan in the manner which it determines, from time to time, is in the best interest of
the Company.
Restricted Stock Awards
Restricted stock awarded under the 1996 Plan and 2006 Plan (collectively the “Plans”) generally is subject to forfeiture in the event of
termination of employment prior to vesting dates. Prior to vesting, the Plans participants own the shares and may vote and receive
dividends, but are subject to certain restrictions. Restrictions include the prohibition of the sale or transfer of the shares during the
period prior to vesting of the shares. The Company also has the right of first refusal to purchase any shares of stock issued under the
Plans which are offered for sale subsequent to vesting. The Company records stock-based compensation cost on its restricted shares
awarded on the accelerated method over the requisite service period.
Restricted stock of the Company’s Class A Common Stock awarded under the Plans generally vest at the rate of 50.0 percent of each
award on the third anniversary of the award date and the remaining 50.0 percent on the fifth anniversary of the award date.
The fair value of nonvested restricted stock is determined based on the opening trading price of the Company’s Class A Common
Stock on the grant date. The Company granted 26,277, 29,002 and 35,008 shares of restricted stock awards of the Company’s Class A
Common Stock during the fiscal years ended November 30, 2008, 2009 and 2010, respectively, to certain officers and managers under
the Plans. The weighted average grant date fair value of these restricted stock awards was $41.20, $22.19 and $30.56 per share,
respectively.
ISC :: 2010 ANNUAL REPORT :: FORM 10-K :: 62
A summary of the status of the Company’s restricted stock as of November 30, 2010, and changes during the fiscal year ended
November 30, 2010, is presented as follows:
Unvested at November 30, 2009
Granted
Vested
Forfeited
Unvested at November 30, 2010
137,233
Restricted
Shares
155,259
35,008
(52,266)
(768)
Weighted-Average
Grant-Date
Fair Value
(Per Share)
$ 44.44
30.56
52.93
26.85
$ 38.03
Weighted-Average
Remaining
Contractual
Term (Years)
Aggregate
Intrinsic
Value
(in thousands)
3.3
$ 3,251.1
As of November 30, 2010, there was approximately $1.6 million of total unrecognized compensation cost related to unvested
restricted stock awards granted under the Stock Plans. This cost is expected to be recognized over a weighted-average period of 3.3
years. The total fair value of restricted stock awards vested during the fiscal years ended November 30, 2008, 2009 and 2010, was
approximately $1.8 million, $2.0 million and $1.2 million, respectively.
Nonqualified and Incentive Stock Options
A portion of each non-employee director’s compensation for their service as a director is through awards of options to acquire shares
of the Company’s Class A Common Stock under the Plans. These options become exercisable one year after the date of grant and
expire on the tenth anniversary of the date of grant. The Company also grants options to certain non-officer managers to purchase the
Company’s Class A Common Stock under the Plans. These options generally vest over a two and one-half year period and expire on
the tenth anniversary of the date of grant. The Company records stock-based compensation cost on its stock options awarded on the
straight-line method over the requisite service period.
The fair value of each option granted is estimated on the grant date using the Black-Scholes-Merton option-pricing valuation model
that uses the assumptions noted in the following table. Expected volatilities are based on implied volatilities from historical volatility
of the Company’s stock and other factors. The Company uses historical data to estimate option exercises and employee terminations
within the valuation model. Separate groups of employees that have similar historical exercise behavior are considered separately for
valuation purposes. The expected term of options granted is estimated based on historical exercise behavior and represents the period
of time that options granted are expected to be outstanding. The risk-free rate for periods within the contractual life of the option is
based on the U.S. Treasury yield curve in effect at the time of grant.
Expected volatility
Weighted average volatility
Expected dividends
Expected term (in years)
Risk-free rate
2008
21.2%-24.2%
22.4%
0.3%
5.0-7.3
3.3%-3.6%
2009
2010
21.2%-24.2% 31.4%
23.8% 31.4%
0.5% 0.6%
5.0-7.3
9.3
2.5%-3.0% 3.0%
A summary of option activity under the Stock Plan as of November 30, 2010, and changes during the year then ended is presented as
follows:
Options
Outstanding at November 30, 2009
Granted
Expired
Exercised
Forfeited
Outstanding at November 30, 2010
Vested and expected to subsequently vest at November 30, 2010
Exercisable at November 30, 2010
Shares
273,509
29,829
(25,694)
—
(5,003)
272,641
272,641
231,461
Weighted-Average
Exercise Price
$ 42.99
25.68
45.35
—
36.05
40.94
$ 40.94
$ 43.20
Weighted-Average
Remaining
Contractual
Term (Years)
Aggregate
Intrinsic
Value
(in thousands)
6.1
6.1
5.6
$—
$—
$—
ISC :: 2010 ANNUAL REPORT :: FORM 10-K :: 63
The weighted average grant-date fair value of options granted during the fiscal years ended November 30, 2008, 2009 and 2010 was
$11.22, $8.40 and $10.34 per option, respectively. The total intrinsic value of options exercised during the fiscal years ended
November 30, 2008, 2009 and 2010 was approximately $0, respectively. The actual tax benefit realized for the tax deductions from
exercise of the stock options totaled approximately $0 for the fiscal years ended November 30, 2008, 2009 and 2010, respectively.
As of November 30, 2010, there was approximately $198,000 of total unrecognized compensation cost related to unvested stock
options granted under the Stock Plan. That cost is expected to be recognized over a weighted-average period of 0.7 years.
NOTE 15 — FINANCIAL INSTRUMENTS
In accordance with the “Financial Instruments” Topic, ASC 825-10 and in accordance with the “Fair Value Measurements and
Disclosures” Topic, ASC 820-10, these topics discuss key considerations in determining fair value in such markets, and expanding
disclosures on recurring fair value measurements using unobservable inputs (Level 3), clarification and additional disclosure is
required about the use of fair value measurements.
Various inputs are considered when determining the carrying values of cash and cash equivalents, accounts receivable, short-term
investments, accounts payable, and accrued liabilities approximate fair value due to the short-term maturities of these assets and
liabilities. These inputs are summarized in the three broad levels listed below:
• Level 1 — observable market inputs that are unadjusted quoted prices for identical assets or liabilities in active markets
• Level 2 — other significant observable inputs (including quoted prices for similar securities, interest rates, credit risk, etc.)
• Level 3 — significant unobservable inputs (including the Company’s own assumptions in determining the fair value of
investments)
At November 30, 2010, the Company had money market funds totaling approximately $49.2 million are included in cash and cash
equivalents in consolidated balance sheets. All inputs used to determine fair value are considered level 1 inputs.
Fair values of long-term debt are based on quoted market prices at the date of measurement. The Company’s credit facilities
approximate fair value as they bear interest rates that approximate market. These inputs used to determine fair value are considered
level 2 inputs. At November 30, 2010, the fair value of the remaining long-term debt, as determined by quotes from financial
institutions, was approximately $203.6 million compared to the carrying amount of approximately $204.3 million.
The Company had no level 3 inputs as of November 30, 2010.
NOTE 16 — QUARTERLY DATA (UNAUDITED)
The Company derives most of its income from a limited number of NASCAR-sanctioned races. As a result, the Company’s business
has been, and is expected to remain, highly seasonal based on the timing of major events.
The following table presents certain unaudited financial data for each quarter of fiscal 2009 and 2010 (in thousands, except per share
amounts):
Fiscal Quarter Ended
February 28,
2009
May 31,
2009(1)
August 31,
2009
November 30,
2009(1)(2)
$ 166,119 $ 152,378
31,713
(31,695)
(31,740)
(0.65)
(0.65)
49,995
25,188
25,146
0.52
0.52
$ 172,913 $ 201,753
50,547
9,036
8,996
0.19
0.19
15,568
4,456
4,413
0.09
0.09
Total revenue
Operating income
Income from continuing operations
Net income
Basic earnings per share (5)
Diluted earnings per share (5)
ISC :: 2010 ANNUAL REPORT :: FORM 10-K :: 64
Total revenue
Operating income
Income from continuing operations
Net income
Basic earnings per share
Diluted earnings per share
____________
February 28,
2010
$ 152,026
39,752
25,487
25,440
0.53
0.53
2010
May 31,
November 30,
2010(3)(4)
Fiscal Quarter Ended
August 31,
2010
$ 142,166 $ 160,194 $ 190,971
39,549
15,220
15,220
0.31
0.31
21,573
3,609
3,609
0.08
0.08
21,303
10,262
10,262
0.21
0.21
(1) In fiscal 2009, Equity in Net Loss From Equity Investments includes a net loss of $77.6 million, or $1.63 per diluted share,
representing the Company’s results from its 50.0 percent indirect interest in Motorsports Authentics’ loss from operations, which
includes the second and fourth quarter impairments of goodwill, certain intangibles and other long-lived assets.
(2) During the fourth quarter of fiscal 2009, the Company recorded a non-cash charge totaling approximately $4.3 million, or $0.5 per
diluted share, related to expense on the interest rate swap for the fiscal year ended November 30, 2009. Portions of this non-cash
charge should have been recorded in the second and third quarters of the fiscal year ended November 30, 2009, however, the
impact of recording it in the fourth quarter does not have a material impact on any of the quarters in fiscal 2009.
(3) During the fourth quarter of fiscal 2010, the Company recorded a non-cash charge totaling approximately $23.9 million, or $0.30
per diluted share, related to expense of the interest rate swap for the fiscal year ended November 30, 2010.
(4) During the fourth quarter of fiscal 2010, the Company recorded a non-cash charge totaling approximately $5.8 million, or $0.07
per diluted share, related to the impairment of certain costs associated with the Daytona Development Project.
(5) The sum of the quarterly earnings per share may not equal the annual earnings per share due to rounding.
NOTE 17 — SEGMENT REPORTING
The general nature of the Company’s business is a motorsports themed amusement enterprise, furnishing amusement to the public in
the form of motorsports themed entertainment. The Company’s motorsports event operations consist principally of racing events at its
major motorsports entertainment facilities. The reporting units within the motorsports segment portfolio are reviewed together as the
nature of the products and services, the production processes used, the type or class of customer using our products and services, and
the methods used to distribute our products or provide their services are consistent in objectives and principles, and predominately
uniform and centralized throughout the Company. The Company’s remaining business units, which are comprised of the radio
network production and syndication of numerous racing events and programs, certain souvenir merchandising operations not
associated with the promotion of motorsports events at the Company’s facilities, construction management services, leasing
operations, and financing and licensing operations are included in the “All Other” segment. The Company evaluates financial
performance of the business units on operating profit after allocation of corporate general and administrative (“G&A”) expenses.
Corporate G&A expenses are allocated to business units based on each business unit’s net revenues to total net revenues.
The accounting policies of the segments are the same as those described in the summary of significant accounting policies.
Intersegment sales are accounted for at prices comparable to unaffiliated customers. Intersegment revenues were approximately $3.9
million, $2.1 million and $2.3 million for the years ended November 30, 2008, 2009, and 2010, respectively (in thousands).
Revenues
Depreciation and amortization
Operating income
Equity investments loss
Capital expenditures
Total assets
Equity investments
$
Motorsports
$
For The Year Ended November 30, 2008
All
Other
$ 45,745
8,565
3,858
(2,294)
178
389,838
—
Event
745,376
62,346
231,948
1,091
106,858
1,790,981
77,613
Total
791,121
70,911
235,806
(1,203)
107,036
2,180,819
77,613
ISC :: 2010 ANNUAL REPORT :: FORM 10-K :: 65
Revenues
Depreciation and amortization
Operating income
Equity investments income (loss)
Capital expenditures
Total assets
Equity investments
Revenues
Depreciation and amortization
Operating income
Equity investments loss
Capital expenditures
Total assets
Equity investments
Motorsports
$
$
For The Year Ended November 30, 2009
All
Other
$ 36,792
7,763
158
—
43,221
259,301
—
Event
658,500
65,137
147,665
(77,608)
70,508
1,649,602
—
Total
695,292
72,900
147,823
(77,608)
113,729
1,908,903
—
Motorsports
$
$
For The Year Ended November 30, 2010
All
Other
$ 35,915
8,255
(7,966)
(1,904)
22,481
240,633
43,689
Event
611,747
66,210
130,143
—
83,453
1,638,116
—
Total
647,662
74,465
122,177
(1,904)
105,934
1,878,749
43,689
NOTE 18 — CONDENSED CONSOLIDATING FINANCIAL STATEMENTS
In connection with the 2004 Senior Notes, the Company is required to provide condensed consolidating financial information for its
subsidiary guarantors. Certain of the Company’s wholly owned domestic subsidiaries have, jointly and severally, fully and
unconditionally guaranteed, to each holder of 2004 Senior Notes and the trustee under the Indenture for the 2004 Senior Notes, the full
and prompt performance of the Company’s obligations under the indenture and the 2004 Senior Notes, including the payment of
principal (or premium, if any, on) and interest on the 2004 Senior Notes, on a equal and ratable basis.
The subsidiary guarantees are unsecured obligations of each subsidiary guarantor and rank equally in right of payment with all senior
indebtedness of that subsidiary guarantor and senior in right of payment to all subordinated indebtedness of that subsidiary guarantor.
The subsidiary guarantees are effectively subordinated to any secured indebtedness of the subsidiary guarantor with respect to the
assets securing that indebtedness. The Company has no independent assets or operations.
In the absence of both default and notice, there are no restrictions imposed by the Company’s 2010 Credit Facility, 2004 Senior Notes,
or guarantees on the Company’s ability to obtain funds from its subsidiaries by dividend or loan. The Company has not presented
separate financial statements for each of the guarantors, because it has deemed that such financial statements would not provide the
investors with any material additional information.
Included in the tables below, are condensed consolidating balance sheets as of November 30, 2009 and 2010, and the condensed
consolidating statements of operations and cash flows for the years ended November 30, 2008, 2009 and 2010, of: (a) the Parent; (b)
the guarantor subsidiaries; (c) the non-guarantor subsidiaries; (d) elimination entries necessary to consolidate Parent with guarantor
and non-guarantor subsidiaries; and (e) the Company on a consolidated basis (in thousands):
Condensed Consolidating Balance Sheet at November 30, 2009
Combined
Guarantor
Subsidiaries
Parent
Company
$
1,014,725
667,673
301,509
86,389 $
30,818
3,227,201
24,024
Non-Guarantor
Subsidiary
113,094 $ 27,807
308,093
31,687
11,778
$ 3,368,432 $ 2,097,001 $ 379,365
66,055 $ 22,188
$
176,238
16,817
2,162
161,960
$ 3,368,432 $ 2,097,001 $ 379,365
154,478
217,201
16,638
1,642,629
924,310
5,749
45,373
2,391,296
1,704 $
Current assets
Property and equipment, net
Advances to and investments in subsidiaries
Other assets
Total Assets
Current liabilities
Long-term debt
Deferred income taxes
Other liabilities
Total shareholders’ equity
Total Liabilities and Shareholders’ Equity
ISC :: 2010 ANNUAL REPORT :: FORM 10-K :: 66
—
(3,926,561)
(9,334) $
—
Eliminations
$
Consolidated
217,956
1,353,636
—
337,311
$ (3,935,895) $ 1,908,903
113,917
$
343,793
239,767
64,173
1,147,253
$ (3,935,895) $ 1,908,903
23,970
(911,233)
(3,048,632)
—
—
$
Current assets
Property and equipment, net
Advances to and investments in subsidiaries
Other assets
Total Assets
Current liabilities
Long-term debt
Deferred income taxes
Other liabilities
Total shareholders’ equity
Total Liabilities and Shareholders’ Equity
Total revenues
Total expenses
Operating (loss) income
Interest and other (expense) income, net
(Loss) income from continuing operations
Net (loss) income
Total revenues
Total expenses
Operating (loss) income
Interest and other (expense) income, net
(Loss) income from continuing operations
Net (loss) income
Total revenues
Total expenses
Operating (loss) income
Interest and other income (expense), net
(Loss) income from continuing operations
Net (loss) income
Net cash (used in) provided by operating activities
Net cash provided by (used in) investing activities
Net cash provided by (used in) financing activities
Condensed Consolidating Balance Sheet at November 30, 2010
Parent
Company
$
68,252
33,728
2,095,234
4,702
$ 2,201,916
$
(10,058) $
893,108
27,018
2,131
1,289,717
$ 2,201,916
Combined
Guarantor
Subsidiaries
$
1,032,695
660,368
301,223
Non-Guarantor
Subsidiary
72,696 $ 19,309
310,238
43,722
46,157
$ 2,066,982 $ 419,426
71,278 $ 17,211
213,911
17,881
2,162
168,261
$ 2,066,982 $ 419,426
271,002
234,742
12,825
1,477,135
—
(2,799,324)
(10,251) $
—
Eliminations
$
Consolidated
150,006
1,376,751
—
351,992
$ (2,809,575) $ 1,878,749
91,739
$
303,074
279,641
17,118
1,187,177
$ (2,809,575) $ 1,878,749
13,308
(1,074,947)
(1,747,936)
—
—
$
Condensed Consolidating Statement of Operations
For The Year Ended November 30, 2008
Parent
Company
1,450
$
35,660
(34,210)
(43,080)
(41,573)
(41,573)
Combined
Guarantor
Subsidiaries
$ 791,547
542,046
249,501
33,949
171,250
171,250
Non-
Guarantor
Subsidiary
Eliminations
$ 125,542 $ (131,285)
(131,285)
—
—
—
—
105,027
20,515
(9,239)
5,081
4,918
Consolidated
$ 787,254
551,448
235,806
(18,370)
134,758
134,595
Condensed Consolidating Statement of Operations
For The Year Ended November 30, 2009
Parent
Company
1,538
$
32,367
(30,829)
(35,450)
(28,245)
(28,245)
Combined
Guarantor
Subsidiaries
$ 686,982
504,065
182,917
(67,885)
42,976
42,976
Non-
Guarantor
Subsidiary
Eliminations
$ 119,768 $(115,125)
(115,125)
—
—
—
—
124,033
(4,265)
3,762
(7,746)
(7,916)
Consolidated
$ 693,163
545,340
147,823
(99,573)
6,985
6,815
Condensed Consolidating Statement of Operations
For The Year Ended November 30, 2010
Parent
Company
2,680
$
31,659
(28,979)
(57,390)
(50,468)
(50,468)
Combined
Guarantor
Subsidiaries
$ 635,799
480,860
154,939
9,089
111,657
111,657
Non-
Guarantor
Subsidiary
Eliminations
$ 111,143 $(104,265)
(104,265)
—
—
—
—
114,926
(3,783)
938
(6,611)
(6,658)
Consolidated
$ 645,357
523,180
122,177
(47,363)
54,578
54,531
Condensed Consolidating Statement of Cash Flows
For The Year Ended November 30, 2008
Combined
Guarantor
Parent
Company
Subsidiaries
$ (3,940) $ 281,281
82,452
16,627
(205,611)
(1,880)
Non-
Guarantor
Subsidiary
6,229
(63,229)
49,675
$
Eliminations
Consolidated
$ (62,679) $ 220,891
(123,709)
64,422
62,679
—
ISC :: 2010 ANNUAL REPORT :: FORM 10-K :: 67
Net cash provided by operating activities
Net cash provided by (used in) investing activities
Net cash used in financing activities
Net cash (used in) provided by operating activities
Net cash provided by (used in) investing activities
Net cash (used in) provided by financing activities
Combined
Guarantor
Subsidiaries
$ 154,300
Condensed Consolidating Statement of Cash Flows
For The Year Ended November 30, 2009
Non-
Guarantor
Subsidiary
$ 9,575
(4,589)
(1,766)
Eliminations
$ 17,061
(191,089)
(1,035)
(17,061)
—
Parent
Company
$
80,769
130,273
(236,786)
Consolidated
$ 261,705
(82,466)
(239,587)
Condensed Consolidating Statement of Cash Flows
For The Year Ended November 30, 2010
Combined
Guarantor
Parent
Company
Subsidiaries
$ (75,484) $ 184,511
111,165
(230,123)
(3,909)
(53,579)
Non-
Guarantor
Subsidiary
5,277
(11,159)
(1,105)
$
Eliminations
$ (1,910)
1,910
—
Consolidated
$ 112,394
(128,207)
(58,593)
Schedule II — Valuation and Qualifying Accounts (In Thousands)
Description
For the year ended November 30, 2010 Allowance for doubtful accounts
For the year ended November 30, 2009 Allowance for doubtful accounts
For the year ended November 30, 2008 Allowance for doubtful accounts
____________
(A) Uncollectible accounts written off, net of recoveries.
Balance
beginning
of period
$ 1,200
1,200
1,200
Additions
charged to
costs and
expenses
$ 586
326
928
Deductions (A)
$ 586
326
928
Balance
at end of
period
$ 1,200
1,200
1,200
ITEM 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL
DISCLOSURE
None.
ISC :: 2010 ANNUAL REPORT :: FORM 10-K :: 68
ITEM 9A. CONTROLS AND PROCEDURES
Conclusion Regarding the Effectiveness of Disclosure Controls and Procedures
We conducted an evaluation of the effectiveness of the design and operation of our disclosure controls and procedures, as such term is
defined under Rule 13a-15(e) promulgated under the Securities Exchange Act of 1934, as amended (Exchange Act), under the
supervision of and with the participation of our management, including the Chief Executive Officer and Chief Financial Officer.
Based on that evaluation, our management, including the Chief Executive Officer and Chief Financial Officer, concluded that our
disclosure controls and procedures, subject to limitations as noted below, were effective at November 30, 2010, and during the period
prior to and including the date of this report. There have been no significant changes in our internal controls or in other factors that
could significantly affect internal controls subsequent to November 30, 2010.
Because of its inherent limitations, our disclosure controls and procedures may not prevent or detect misstatements. A control system,
no matter how well conceived and operated, can provide only reasonable, not absolute, assurance that the objectives of the control
system are met. Because of the inherent limitations in all control systems, no evaluation of controls can provide absolute assurance
that all control issues and instances of fraud, if any, have been detected.
Report of Management on Internal Control Over Financial Reporting
January 28, 2011
We, as members of management of International Speedway Corporation, are responsible for establishing and maintaining adequate
internal control over financial reporting, as such term is defined in Exchange Act Rules 13a-15(f). Internal control over financial
reporting is a process designed to provide reasonable assurance regarding the reliability of financial reporting and the preparation of
financial statements for external purposes in accordance with generally accepted accounting principles. Internal control over financial
reporting includes those policies and procedures that (1) pertain to the maintenance of records that, in reasonable detail, accurately and
fairly reflect the transactions and dispositions of our assets; (2) provide reasonable assurance that transactions are recorded as
necessary to permit preparation of financial statements in accordance with generally accepted accounting principles, and that our
receipts and expenditures are being made only in accordance with authorizations of our management and directors; and (3) provide
reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use, or disposition of our assets that could
have a material effect on the financial statements.
Because of its inherent limitations, our disclosure controls and procedures may not prevent or detect misstatements. A control system,
no matter how well conceived and operated, can provide only reasonable, not absolute, assurance that the objectives of the control
system are met. Because of the inherent limitations in all control systems, no evaluation of controls can provide absolute assurance
that all control issues and instances of fraud, if any, have been detected. Also, projections of any evaluation of effectiveness to future
periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the degree of compliance
with the policies and procedures may deteriorate.
We, under the supervision of and with the participation of our management, including the Chief Executive Officer and Chief Financial
Officer, assessed the Company’s internal control over financial reporting as of November 30, 2010, based on criteria for effective
internal control over financial reporting described in “Internal Control-Integrated Framework” issued by the Committee of Sponsoring
Organizations of the Treadway Commission. Based on this assessment, we concluded that we maintained effective internal control
over financial reporting as of November 30, 2010, based on the specified criteria.
The effectiveness of our internal control over financial reporting has been audited by Ernst & Young LLP, an independent registered
public accounting firm, as stated in their report which is included herein.
Pursuant to General Instruction G. (3) the information required by Part III (Items 10, 11, 12, 13, and 14) is to be incorporated by
reference from our definitive information statement (filed pursuant to Regulation 14C) which involves the election of directors and
which is to be filed with the Commission not later than 120 days after the end of the fiscal year covered by this Form 10-K.
PART III
ISC :: 2010 ANNUAL REPORT :: FORM 10-K :: 69
ITEM 15. EXHIBITS, CONSOLIDATED FINANCIAL STATEMENT SCHEDULES
PART IV
(a) Documents filed as a part of this report
1. Consolidated Financial Statements listed below:
International Speedway Corporation
Consolidated Balance Sheets
— November 30, 2009 and 2010
Consolidated Statements of Operations
— Years ended November 30, 2008, 2009, and 2010
Consolidated Statements of Changes in Shareholders’ Equity
— Years ended November 30, 2008, 2009, and 2010
Consolidated Statements of Cash Flows
— Years ended November 30, 2008, 2009, and 2010
Notes to Consolidated Financial Statements
Motorsports Authentics, LLC
Consolidated Balance Sheets
— November 30, 2010 and 2009
Consolidated Statements of Operations
— Years ended November 30, 2010, 2009 and 2008
Consolidated Statements of Members’ Equity
— Years ended November 30, 2010, 2009 and 2008
Consolidated Statements of Cash Flows
— Years ended November 30, 2010, 2009 and 2008
Notes to Consolidated Financial Statements
2. Consolidated Financial Statement Schedules listed below:
II — Valuation and qualifying accounts
All other schedules are omitted since the required information is not present or is not present in amounts sufficient to require
submission of the schedule, or because the information required is included in the financial statements and notes thereto.
ISC :: 2010 ANNUAL REPORT :: FORM 10-K :: 70
3. Exhibits:
Exhibit
Number Description of Exhibit
3.1 —
3.2 —
Articles of Amendment of the Restated and Amended Articles of Incorporation of the Company, as filed with the
Florida Department of State on July 26, 1999. (3.1)*
Conformed Copy of Amended and Restated Articles of Incorporation of the Company, as amended as of July 26,
1999. (3.2)*
3.3 —
Conformed Copy of Amended and Restated By-Laws of the Company. (3)(ii)**
4.1 —
Indenture, dated April 23, 2004, between the Company, certain subsidiaries, and Wachovia Bank, National
Association, as Trustee. (4.2)***
4.2 —
Form of Registered Note due 2014 (included in Exhibit 4.2). (4.2)***
4.3 —
4.4 —
Revolving Credit Agreement, dated as of November 19, 2010, among the Company, certain subsidiaries and the
lenders party thereto. (10.1)****
Note Purchase Agreement, dated as of January 18, 2011, among the Company and purchasers party thereto.
(10.1)*****
4.5 —
Form of Series 2011A Note due 2021 (included in Exhibit 10.1). (10.1)*****
10.1 —
Daytona Property Lease. (10.4)******
10.2 —
1996 Long-Term Incentive Plan. (10.6)******
10.3 —
2006 Long-Term Incentive Plan. (4)*******
21 —
Subsidiaries of the Registrant — filed herewith.
23.1 —
Consent of Ernst &Young LLP — filed herewith.
23.2 —
Consent of Grant Thornton LLP — filed herewith.
31.1 —
Rule 13a-14(a) / 15d-14(a) Certification of Chief Executive Officer — filed herewith
31.2 —
Rule 13a-14(a) / 15d-14(a) Certification of Chief Financial Officer — filed herewith.
32 —
Section 1350 Certification — filed herewith.
99
Report of Independent Registered Public Accounting Firm and Consolidated Financial Statements of Motorsports
Authentics, LLC as of November 30, 2010 and 2009 and for each of the three years in the period ended November
30, 2010.
____________
*
**
***
****
Incorporated by reference to the exhibit shown in parentheses and filed with the Company’s Report on Form 8-K dated July
26, 1999.
Incorporated by reference to the exhibit shown in parentheses and filed with the Company’s report on Form 10-Q for the
quarter ended February 28, 2003.
Incorporated by reference to the exhibit shown in parentheses and filed with the Company’s Registration Statement filed on
Form S-4 File No. 333-118168.
Incorporated by reference to the exhibit shown in parentheses and filed with the Company’s report on Form 8-K filed on
November 23, 2010.
*****
Incorporated by reference to the exhibit shown in parentheses and filed with the Company’s report on Form 8-K filed on
January 20, 2011.
******
Incorporated by reference to the exhibit shown in parentheses and filed with the Company’s Report on Form 10-K for the
year ended November 30, 1998.
******* Incorporated by reference to the exhibit shown in parentheses and filed with the Company’s Registration Statement on Form
S-8 as filed on February 11, 2010.
ISC :: 2010 ANNUAL REPORT :: FORM 10-K :: 71
SIGNATURES
Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant has duly caused this
report to be signed on its behalf by the undersigned, thereunto duly authorized.
International Speedway Corporation
By: /s/ Daniel W. Houser
Daniel W. Houser
Senior Vice President and Chief Financial Officer
Dated: January 28, 2011
Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the following persons
on behalf of the registrant and in the capacities and on the dates indicated.
Signature
/s/ Lesa France Kennedy
Lesa France Kennedy
/s/ Daniel W. Houser
Daniel W. Houser
/s/ James C. France
James C. France
/s/ Brian Z. France
Brian Z. France
/s/ Larry Aiello, Jr.
Larry Aiello, Jr.
/s/ J. Hyatt Brown
J. Hyatt Brown
/s/ William P. Graves
William P. Graves
/s/ Christy F. Harris
Christy F. Harris
/s/ Thomas W. Staed
Thomas W. Staed
/s/ Morteza Hosseini – Kargar
Morteza Hosseini – Kargar
Title
Chief Executive Officer and Vice Chairman of the Board
(Principal Executive Officer)
Date
January 28, 2011
Senior Vice President, Chief Financial Officer and
Treasurer (Principal Financial Officer and Principal
Accounting Officer)
January 28, 2011
Chairman of the Board
January 28, 2011
Director
Director
Director
Director
Director
Director
Director
January 28, 2011
January 28, 2011
January 28, 2011
January 28, 2011
January 28, 2011
January 28, 2011
January 28, 2011
FPO
Cert no. XXX-XXX-000
ISC :: 2010 ANNUAL REPORT :: FORM 10-K :: 72
DRIVEN TO BE THE WORLD LEADER IN MOTORSPORTS ENTERTAINMENT BY PROVIDING
SUPERIOR, INNOVATIVE, AND THRILLING GUEST EXPERIENCES.
International Speedway Corporation, (“ISC”) founded in 1953, is a leading promoter of motorsports themed entertainment activities
in the United States. The Company owns and/or operates 13 of the nation’s premier motorsports entertainment facilities, which in
total, have approximately one million grandstand seats and over 525 suites. ISC’s facilities are located in six of the nation’s top 12
media markets and nearly 80 percent of the country’s population is located within the primary trading areas of its facilities.
ISC promotes major motorsports events in every month of the racing season — more than any other motorsports promoter.
Collectively, ISC’s 13 facilities promote well over 100 motorsports events during the racing season.
• Daytona International Speedway ® in Florida
• Chicagoland Speedway ® near Chicago, Illinois
•
Talladega Superspeedway ® in Alabama
• Route 66 Raceway SM near Chicago, Illinois
• Michigan International Speedway ® located outside Detroit
• Homestead-Miami Speedway SM in Florida
• Richmond International Raceway ® in Virginia
• Martinsville Speedway ® in Virginia
• Auto Club Speedway of Southern CaliforniaSM near Los Angeles
• Darlington Raceway ® in South Carolina
• Kansas Speedway ® in Kansas City, Kansas
•
Phoenix International Raceway ® in Arizona
• Watkins Glen International ® in New York
ISC also promotes major motorsports activities in Montreal, Quebec, through its wholly owned subsidiary, Stock-Car Montreal.
In addition to motorsports facilities, ISC also owns and operates MRN Radio, the nation’s largest independent sports radio network
and Americrown Service Corporation, a provider of catering services, food and beverage concessions, and merchandise sales.
National Association for Stock Car Auto Racing (NASCAR) is the most prominent sanctioning body in stock car racing, based on
such factors as geographic presence, number of members and sanctioned events. ISC derives approximately 90 percent of its
revenues from NASCAR-sanctioned racing events.
ISC also attributes its solid revenues and profits to an operating strategy that produces significant operating cash flow which is
reinvested in strategic opportunities to grow the business and deliver shareholder value.
Board of directors
JAMES C. FRANCE
Chairman of the Board
International Speedway Corporation
LESA FRANCE KENNEDY
Vice Chair and Chief Executive Officer
International Speedway Corporation
LARRY AIELLO, JR.1
Retired as President and
Chief Executive Officer
Corning Cable Systems
JOHN R. COOPER2
Advisory Director
International Speedway Corporation
BRIAN Z. FRANCE
Chairman and
and Chief Executive Officer
NASCAR, Inc.
J. HYATT BROWN1
Chairman
Brown & Brown, Inc.
EDSEL B. FORD II1
Board Director
Ford Motor Company
WILLIAM P. GRAVES1
President and Chief Executive Officer
American Trucking Associations
CHRISTY F. HARRIS
Attorney in private practice of
business and commercial law
MORI HOSSEINI1
Chairman and Chief Executive Officer
ICI Homes
RAYMOND K. MASON, JR.
Chairman and President
CenterBank of Jacksonville, N.A.
LLOYD E. REUSS1
Former President
General Motors Corporation
EDWARD H. RENSI1
Founder and CEO of
Tom and Eddies Restaurants
THOMAS W. STAED1
Chairman
Staed Family Associates, Ltd.
1 Independent Board Member 2 Advisory Board Member
ISC-11-2764_ISC_AR_CoverREV.indd 1
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INTERNATIONAL MOTORSPORTS CENTER
One Daytona Boulevard
Daytona Beach, FL 32114
We are in a
Winning position
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