Quarterlytics / Communication Services / Leisure / International Speedway Corp.

International Speedway Corp.

isca · NASDAQ Communication Services
Claim this profile
Ticker isca
Exchange NASDAQ
Sector Communication Services
Industry Leisure
Employees 501-1000
← All annual reports
FY2011 Annual Report · International Speedway Corp.
Sign in to download
Loading PDF…
To be the world leader in motorsports entertainment by providing superior, innovative, and 

OUR VISION

thrilling guest experiences.

OUR MISSION

Deliver memorable motorsports experience for all guests at ISC facilities.

Maximize the power of one: Leverage corporate scale and identify, share, adapt, and adopt the 

best practices of our business units.

Attract, develop, and retain a strong employee base that embraces our core values.

Fortify the core of our business while developing consolidated strategies to leverage our core.

Consistently operate efficiently and effectively to maximize shareholder value.

OUR VALUES

character and teamwork.

INTEGRITY:  Conduct business honestly and ethically, expect and exemplify trust, respect, high 

RESULTS ORIENTED:  Embrace a goal-oriented culture that drives accountability, profitability, 

growth, and shareholder value.

CUSTOMER CENTRIC:  Place customer experience and value at the forefront of all activities.

INNOVATION:  Develop and implement unique, cutting-edge concepts. 

INTERNATIONAL MOTORSPORTS CENTER

EMPLOYEE FOCUS:  Value the contributions and capabilities of all employees. 

One Daytona Boulevard

CITIZENSHIP:  Represent ISC’s values in national and local communities and act as a steward 

Daytona Beach, Florida 

of the motorsports industry to uphold the tradition and advance the future of the sport.

32114-1252

www.internationalspeedwaycorporation.com

Race cars are loud. Our fans are louder. WE LISTEN.

1

INTERNATIONAL MOTORSPORTS CENTER

One Daytona Boulevard

Daytona Beach, Florida 

32114-1252

www.internationalspeedwaycorporation.com

  2011
 ANNUAL 
REPORT

ISC-11-318529_ISC_AnnualReport.indd   1

3/6/12   7:06 PM

DRIVEN TO BE THE WORLD LEADER IN MOTORSPORTS ENTERTAINMENT BY PROVIDING 
SUPERIOR, INNOVATIVE, AND THRILLING GUEST EXPERIENCES.

International Speedway Corporation, (“ISC”) founded in 1953, is a leading promoter of motorsports-themed entertainment activities in the 
United States. The Company owns and/or operates 13 of the nation’s premier motorsports entertainment facilities, which in total, have 
approximately 930,000 grandstand seats and 500 suites.  

ISC’s facilities are located in six of the nation’s top 12 media markets and nearly 80 percent of the country’s population is located within 
the primary trading areas of its facilities. 

ISC promotes major motorsports events in every month of the racing season — more than any other motorsports promoter.

•  Daytona International Speedway® in Florida 

•  Phoenix International Raceway® in Arizona 

•  Talladega Superspeedway® in Alabama

•  Chicagoland Speedway® near Chicago, Illinois  

•  Michigan International Speedway® located outside Detroit 

•  Route 66 RacewaySM near Chicago, Illinois 

•  Richmond International Raceway® in Virginia

•  Homestead-Miami SpeedwaySM in Florida

•  Auto Club Speedway of Southern CaliforniaSM 

•  Martinsville Speedway® in Virginia

near Los Angeles

•  Kansas Speedway® in Kansas City, Kansas 

•  Darlington Raceway® in South Carolina 

•  Watkins Glen International® in New York 

The  Company  also  owns  and  operates  the  Motor  Racing  Network,  the  nation’s  largest  independent  sports  radio  network  and 
Americrown Service CorporationSM, a subsidiary that provides catering services, food and beverage concessions, and produces 
and markets motorsports-related merchandise.  In addition, the Company has a 50 percent interest in the Hollywood Casino at 
Kansas Speedway.  

The National Association for Stock Car Auto Racing (NASCAR) is the most prominent sanctioning body in stock car racing, based 
on such factors as geographic presence, number of members and sanctioned events.  ISC derives approximately 90 percent of its 
revenues from NASCAR-sanctioned racing events.

ISC attributes its solid revenues and profits to an operating strategy that produces significant operating cash flow which is reinvested 
in strategic opportunities to grow the business and deliver shareholder value.  

2

BOARD OF DIRECTORS

JAMES C. FRANCE

Chairman of the Board

International Speedway Corporation

LESA FRANCE KENNEDY

Vice Chair and Chief Executive Officer

International Speedway Corporation

LARRY AIELLO, JR.1

Retired as President and

Chief Executive Officer

Corning Cable Systems

EDSEL B. FORD II1

Board Director 

Ford Motor Company

WILLIAM P. GRAVES1

President and Chief Executive Officer

American Trucking Associations  

MORI HOSSEINI1

Chairman and Chief Executive Officer

ICI Homes

LLOYD E. REUSS1

Former President

General Motors Corporation

J. HYATT BROWN1

Chairman

Brown & Brown, Inc.

BRIAN Z. FRANCE

Chairman and

and Chief Executive Officer

NASCAR, Inc.

CHRISTY F. HARRIS

Attorney in private practice of

business and commercial law

EDWARD H. RENSI1

Founder and CEO of 

Tom and Eddies Restaurants

THOMAS W. STAED1

Chairman

Staed Family Associates, Ltd.

1 Independent Board Member

ISC-11-318529_ISC_AnnualReport.indd   2

3/6/12   7:07 PM

WE HEAR YOU! Fans wanted more opportunities to get close to their favorite 

drivers.  In 2011, we listened and provided fans with more 
access to pre-race concerts and driver introductions.

DEAR INTERNATIONAL SPEEDWAY CORPORATION SHAREHOLDERS, PARTNERS AND EMPLOYEES:

13

M otorsport fans have plenty of reason to shout 

out loud.  2011 was one of the most exciting and 

memorable seasons in motorsports racing.   It was 

also a year to see many records fall.  

our Homestead-Miami Speedway.   He and Carl Edwards, 

who was the points leader going into the finale, put on 

a great show for the fans.  But in the end Tony Stewart 

captured his third NASCAR Sprint Cup Series Championship.  

The start of the 2011 NASCAR season kicked into high gear 

Congratulations Tony!

with Trevor Bayne at age 20 becoming the youngest driver to 

The excitement of the race did not go unnoticed for those who 

win the most coveted event in motorsports, the Daytona 500.  

could not attend the live event.  This race was the most-viewed 

Throughout the season we had a number of younger drivers 

NASCAR Sprint Cup series event in ESPN history.   There is a 

take the podium, such as David Ragan (26), Kyle Busch (26), 

lot to be encouraged about with regard to television ratings.  

Brad Keselowski (28) and Regan Smith (28).  These gentlemen 

There were over 70 million unique viewers tuned in to the 

are the next generation of stars who, in time, will take the 

NASCAR Sprint Cup Series in 2011.  

mantle from our veterans to carry the torch for the sport…but 

not just yet.  

For the season, NASCAR delivered an average of 4.4 million 

households and 6.5 million viewers tuning in to each Sprint Cup 

Tony Stewart culminated a fantastic NASCAR season with 

race, which was an increase of 8.0 percent and 10.0 percent, 

a truly unforgettable performance at the season finale of 

respectively, over 2010 results.  Also, viewership among males 

the NASCAR Chase for the Sprint Cup Championship at 

aged 18-34 was up 17.0 percent year-over-year.  

Our sport delivers a sizable broadcast audience week-in and 

Motor Racing Network and at our corporate headquarters as 

week-out, and continues to be the number two sport among 

they delivered on taking costs out of their businesses while 

all key demographic groups, trailing only the NFL.  These, as 

continuing to deliver first-rate guest experiences.  Their 

well as other factors, keep us optimistic regarding the health of 

collective efforts show in the results ISC achieved.

NASCAR and the support from its fans.

With an upturn in the general economy, ISC is in a winning 

Our fans weren’t the only ones who had reason to cheer.   Our 

position to grow its business.  In addition, we believe the 

shareholders have to be pleased with how ISC performed in 

targeted improvements at our motorsports facilities to enhance 

fiscal 2011.  

the guest experience will further support growth. 

For the fiscal year we saw our revenues stabilize at 

We compete for the consumer’s discretionary dollar with 

approximately $630 million.  Adjusting for changes to event 

other entertainment options such as concerts and other 

schedules, this is inline with our fiscal 2010 revenues.  Coupled 

major sporting events.  We are committed to providing a live 

with the cost reduction commitments we promised, ISC 

experience that is aligned with the on-track excitement and 

generated increases year-over-year in adjusted operating 

allows the fans to further engage in the sport.   

income, up 7.3 percent; adjusted net income, up 4.5 percent; 

and adjusted earnings per share, up 5.9 percent.  We delivered 

strong adjusted operating and net margin growth as well.   This 

is marked improvement from our performance a year ago.  

We must commend our management teams across our 13 

motorsports facilities, and at Americrown Services Corporation, 

As consumer expectations evolve, we are committed to 

meeting and exceeding their expectations through on-going 

capital improvements at our facilities.  

Today’s consumer wants easy access into and out of a 

venue; comfortable and wider seating; clean and available 

T
R
O
P
E
R
L
A
U
N
N
A
1
1
0
2

/
/

N
O
I
T
A
R
O
P
R
O
C
Y
A
W
D
E
E
P
S
L
A
N
O
I
T
A
N
R
E
T
N
I

2

4

FULL HOUSE! The Hollywood Casino at Kansas Speedway opened this 

February, and boasts over 100,000 square feet of excitement,  
fine dining, slot machines and gaming tables.

 
 
 
 
 
 
 
 
35

TAKE NOTICE! In 2011, twenty-year-old Trevor Bayne piloted one of NASCAR’s 

most storied franchises -  Wood Brothers Racing - to their fifth 
DAYTONA 500 victory.

T
R
O
P
E
R
L
A
U
N
N
A
1
1
0
2

/
/

N
O
I
T
A
R
O
P
R
O
C
Y
A
W
D
E
E
P
S
L
A
N
O
I
T
A
N
R
E
T
N
I

4

  ENHANCING THE 
EXPERIENCE!

World-class events demand world-class amenities.  We are committed to meeting and 
exceeding our fans expectations through on-going capital improvements at our facilities. 
We are providing our fans enhanced audio and visual experiences, more comfortable and  
wider seating, clean and available facilities, and greater social connectivity.

6

facilities; enhanced audio and visual engagement; and 

market.  For the past fiscal year, we repurchased $37.1 million 

social connectivity.  We remain confident that by delivering 

of ISC’s common stock at an average price of $25.87 a share.  

memorable guest experiences along with attractive pricing and 

fantastic racing, ISC will, in time, generate stronger revenues 

and bottom-line results leading to additional market share.     

We will accomplish our objectives through prudent allocation of 

We have also invested in strategic, value-creating 

opportunities, such as the Hollywood Casino at Kansas 
Speedway.  On February 3rd, in partnership with the best 
regional gaming operator in the country, Penn National Gaming, 

our capital.  It all begins with our balance sheet.  This is a key 

we opened the first new casino in the Kansas City market in 

differentiator for ISC: our strong balance sheet with manageable 

15 years.  Situated outside turn 2 at our Kansas Speedway, 

debt maturities and the liquidity that comes from it.  

the Hollywood-themed entertainment venue features a 95,000 

As a result, we have significant financial flexibility and superior 

access to the capital markets because of our commitment to 

square-foot casino with 2,000 slot machines, 52 table games, a 

1,253 space parking structure and five different restaurants.  

being prudent in our capital structure.  It also affords us the 

We are sure the combination of a world-class motorsports 

ability to continually make enhancements at our facilities as 

facility with the premier Hollywood-branded casino will be the 

well as return capital to you, our shareholders.  

envy of the gaming and sports industries, as well as create 

In fiscal 2011, we returned $45.7 million in capital to our 

shareholders.  We accomplished this through our annual 

dividend payment, which we have increased $0.02 a year for 

the past six years and through share repurchases on the open 

shareholder value.   So far the Hollywood Casino at Kansas 

Speedway has exceeded our expectations.  If you have an 

opportunity, we would strongly encourage you to visit our 

casino and take in a race at Kansas Speedway.  

 
 
 
 
 
 
 
 
CHECK IN!

There are more ways to communicate with our fans 
than ever before.  ISC and its Social Squad is 
leading the social media race. 

PACK IS BACK!

NASCAR worked hard this offseason 
to limit the two-by-two tandem style 
racing at ISC’s restrictor plate tracks. 

57

This is the first venture in our market-based real estate 

the four auto manufacturers that build NASCAR-eligible cars to 

strategy aimed to monetize our real estate through ancillary 

bring back the unique manufacturer identification between the 

development. We hope to achieve this success with other long-

new cars and the fans.    

term ancillary real estate development opportunities at certain 

of our other motorsports facilities.  Our goal in any endeavor 

we undertake is to enhance and extend the guest experience 

during race weekends and create a year-round destination and 

income stream.  

Ford is the first company to show off its 2013 NASCAR Sprint 

Cup contender, and it is in the form of the all new Ford Fusion 

that was released at the North American International Auto 

Show.  The NASCAR Ford Fusion shares many of its styling cues 

with the street version, notably the hood line and front grill.  The 

This value-enhancing opportunity was accomplished without 

fan feedback that we have received has been positive as we are 

having to access the volatile capital markets for funding.  We 

sure it will be for the other manufacturers’ cars. 

are able to enhance our facilities, return capital, and finance 

strategic growth because we are prudent with how we handle 

your money.  Just another example of how our balance sheet, 

and what it affords us, provides a competitive advantage.  

We are excited about the future, not only concerning our plans 

but also with what NASCAR has on its agenda.  The new 

NASCAR Sprint Cup stock car will be introduced for the 2013 

racing season.  NASCAR has been working closely with each of 

Another positive development for NASCAR is having Sprint 

extend its involvement in the sport as the entitlement sponsor 

through the 2016 season.  Sprint is the largest sponsor in the 

sport and this extension is a big win for the industry. 

The success Sprint has enjoyed over the last eight seasons 

is due to the positive return on investment that it receives 

from being affiliated with NASCAR.   This is consistent with 

what our corporate marketing partners tell us - that their 

involvement in motorsports, particularly in NASCAR, generates 

and at home.  This program is a continuation of our efforts to 

a solid return on their dollar.  

make it easy and enjoyable for fans to get closer to the sport, 

ISC has the largest portfolio of sponsors of any motorsports 

while also reaching out to our younger race fans.

promoter in the country, and, with corporate support for 

As the 2012 motorsports season unfolds, we expect our fans, 

the industry consistently strong, we expect our marketing 

sponsors and shareholders will have plenty of reason to cheer 

partnerships will grow over the long-term contributing to 

loudly.  So far motorsports is witnessing another historic year 

strong earnings and cash flow stability in the future.

beginning with the Rolex 24 at Daytona.  

Exciting racing with dynamic driver personalities, coupled with 

To commemorate the 50th running of the most prestigious 

our facility enhancements, is sure to capture interest from new 

endurance race in all of motorsports, there were 29 past Rolex 

fans as well as energize the passion in current fans.  We are 

24 overall winning cars as well as 47 former champions with 

actively promoting these initiatives in a relatively new way for 

over half of them competing in the race.  This year also saw 

us, through social media channels.

Just using traditional means of marketing is no longer 

adequate to reach all potential customers, especially the 

the return of the Chevrolet Corvette to the Rolex 24 with Audi 

and Ferrari featured as well.  The fans’ support for this world-

class event was unrivaled.    

next generation of fans.  We are integrating social and digital 

The NASCAR Sprint Cup, Nationwide and Camping World 

media channels such as Facebook and Twitter into our targeted 

Truck series seasons are underway too.  To-date, we are 

consumer marketing programs.   

While this is a new area for us, we know it is critical to engage 

existing and new customers to maximize our resources so 

we deliver the right message, at the right time, to the right 

audience.  All industry constituents are actively involved in 

social media.  Collectively, we are leveraging technology to 

seeing encouraging signs of fan support.  ISC remains 

a profitable and financially sound company. We have a 

tremendous opportunity to see our Company grow stronger 

as we successfully execute our strategic initiatives.  With 

renewed consumer confidence, we anticipate seeing growth 

in revenues and bottom-line results.

8

market and communicate interactively with our fans. 

The start of the motorsports season is always an exciting 

For 2012 Speedweeks and the 54th Daytona 500, we had the 

largest and most expansive social media program in NASCAR 

history to further engage fans at the “World Center of Racing” 

time of year for us and more important, for our fans and our 

sponsors. We appreciate your continued support and look 

forward to seeing you at the races!

T
R
O
P
E
R
L
A
U
N
N
A
1
1
0
2

/
/

N
O
I
T
A
R
O
P
R
O
C
Y
A
W
D
E
E
P
S
L
A
N
O
I
T
A
N
R
E
T
N
I

6

VICE CHAIR AND CHIEF EXECUTIVE OFFICER

PRESIDENT

 
 
 
 
 
 
 
 
9

CORPORATE OFFICERS

T
R
O
P
E
R
L
A
U
N
N
A
1
1
0
2

/
/

N
O
I
T
A
R
O
P
R
O
C
Y
A
W
D
E
E
P
S
L
A
N
O
I
T
A
N
R
E
T
N
I

8

JAMES C. FRANCE 
Chairman of the Board

LESA FRANCE KENNEDY
Vice Chair and Chief Executive Officer

JOHN R. SAUNDERS 
President

W. GARRETT CROTTY 
Senior Vice President, General Counsel & Secretary

DANIEL W. HOUSER 
Senior Vice President, Chief Financial Officer and 
Treasurer

JOIE S. CHITWOOD III 
President of Daytona International Speedway and 
Vice President of ISC

LAURA E. JACKSON
Vice President, Human Resources

Investor Inquiries and 10-K

For more information about International 
Speedway Corporation, contact:

Investor and Corporate Communications

International Speedway Corporation
International Motorsports Center
One Daytona Boulevard
Daytona Beach, FL 32114
Phone: (386) 681-4281
www.internationalspeedwaycorporation.com

W. GRANT LYNCH, JR. 
Chairman of Talladega Superspeedway and  
Vice President, ISC Strategic Initiatives

CRAIG A. NEEB 
Vice President, Multi-Channel Marketing & 
Chief Information Officer

BRETT M. SCHARBACK
Vice President - Deputy General Counsel,  
Chief Compliance Officer and Assistant Secretary

BRIAN K. WILSON 
Vice President of Corporate Development

DARYL Q. WOLFE 
Vice President and Chief Marketing Officer

Corporate Address

International Speedway Corporation
International Motorsports Center
One Daytona Boulevard
Daytona Beach, FL 32114-1243

Transfer Agent and Registrar

Computershare
P.O. Box 43078
Providence, RI 02940-3078

Independent Auditors for 2011
Ernst & Young LLP, Jacksonville, FL

10

 
 
 
 
 
 
 
 
UNITED STATES  
SECURITIES AND EXCHANGE COMMISSION  
Washington, D.C. 20549  

FORM 10-K  
Annual Report Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934  
For the fiscal year period ended November 30, 2011  

INTERNATIONAL SPEEDWAY CORPORATION  

(Exact name of registrant as specified in its charter)  

ONE DAYTONA BOULEVARD, DAYTONA BEACH, FLORIDA 
(Address of principal executive offices) 

FLORIDA 
(State or other jurisdiction 
of incorporation) 

O-2384 
(Commission 
File Number) 
Registrant’s telephone number, including area code: (386) 254-2700  
Securities registered pursuant to Section 12 (b) of the Act:  

32114 
(Zip code) 

59-0709342 
(I.R.S. Employer 
Identification Number) 

Title of each class 
Class A Common Stock — $.01 par value 

Name of each exchange on which registered 
NASDAQ/National Market System 

Securities registered pursuant to Section 12 (g) of the Act:  
Common Stock — $.10 par value  
Class B Common Stock — $.01 par value  
(Title of Class)  

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.    YES      NO    

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act.    YES      NO     

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 
1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such 
filing requirements for the past 90 days.    YES      NO    

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File 
required to be submitted and posted pursuant to Rule 405 of Regulation S-T (Section 232.405 of this chapter) during the preceding 12 months (or for such 
shorter period that the registrant was required to submit and post such files).    YES      NO    

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K (Section 229.405 of this chapter) is not contained 
herein, and will not be contained, to the best of registrant’s knowledge, in definitive proxy or information statements incorporated by reference in 
Part III of this Form 10-K or any amendment to this Form 10-K.    

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See 
the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act. (Check one):  

Large accelerated filer   
Non-accelerated filer    (Do not check if a smaller reporting company) 
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).    YES      NO    

Accelerated filer 
 
Smaller reporting company   

The aggregate market value of the voting stock held by nonaffiliates of the registrant as of May 31, 2011 was $833,782,059.69 based upon the last 
reported sale price of the Class A Common Stock on the NASDAQ National Market System on Tuesday, May 31, 2011 and the assumption that all 
directors and executive officers of the Company, and their families, are affiliates.  

At December 31, 2011, there were outstanding: No shares of Common Stock, $.10 par value per share, 26,417,842 shares of Class A Common Stock, 
$.01 par value per share, and 20,137,506 shares of Class B Common Stock, $.01 par value per share.  

DOCUMENTS INCORPORATED BY REFERENCE. The information required by Part III is to be incorporated by reference from the definitive 
information statement which involves the election of directors at our April 2012 Annual Meeting of Shareholders and which is to be filed with the 
Commission not later than 120 days after November 30, 2011. Certain of the exhibits listed in Part IV are incorporated by reference from the 
Company’s Registration Statement filed on Form S-4, File No. 333-118168.  

EXCEPT AS EXPRESSLY INDICATED OR UNLESS THE CONTEXT OTHERWISE REQUIRES, “ISC,” “WE,” “OUR,” “COMPANY,” “US,” 
OR “INTERNATIONAL SPEEDWAY” MEAN INTERNATIONAL SPEEDWAY CORPORATION, A FLORIDA CORPORATION, AND ITS 
SUBSIDIARIES.  

  
  
  
  
 
  
 
 
 
 
 
 
  
 
 
  
  
  
  
 
 
 
 
 
 
 
 
  
  
  
TABLE OF CONTENTS 

PART I   

ITEM 1. BUSINESS 
ITEM 1A. RISK FACTORS   
ITEM 1B. UNRESOLVED STAFF COMMENTS 
ITEM 2. PROPERTIES 
ITEM 3. LEGAL PROCEEDINGS 
ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS   

PART II  

ITEM 5. MARKET PRICE OF AND DIVIDENDS ON REGISTRANT’S COMMON EQUITY AND RELATED 

STOCKHOLDER MATTERS 

ITEM 6. SELECTED FINANCIAL DATA 
ITEM 7. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF 

OPERATIONS 

ITEM 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK 
ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA 
ITEM 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL 

DISCLOSURE 

ITEM 9A. CONTROLS AND PROCEDURES  

PART III 
PART IV 

ITEM 15. EXHIBITS, CONSOLIDATED FINANCIAL STATEMENT SCHEDULES 

SIGNATURES 

3  
3  
6  
  10  
  11  
  12  
  12  
  13  

  13  
  14  

  18  
  38  
  39  

  68  
  68  
  69  
  70  
  70  
  72  

 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
PART I  
ITEM 1. BUSINESS  
GENERAL  
We are a leading owner of major motorsports entertainment facilities and promoter of motorsports themed entertainment activities in 
the United States. Our motorsports themed event operations consist principally of racing events at our major motorsports 
entertainment facilities. We currently own and/or operate 13 of the nation’s major motorsports entertainment facilities:  

• 

•  

• 

• 

• 

• 

•  

• 

Daytona International Speedway® in Florida;  
Talladega Superspeedway® in Alabama;  
Richmond International Raceway® in Virginia;  
Michigan International Speedway® in Michigan;  
Auto Club Speedway of Southern CaliforniaSM in California;  
Kansas Speedway® in Kansas;  
Chicagoland Speedway® in Illinois;  
Darlington Raceway® in South Carolina;  
Homestead-Miami SpeedwaySM in Florida;  

• 
•   Martinsville Speedway® in Virginia;  
• 
•  Watkins Glen International® in New York; and  
• 

Phoenix International Raceway® in Arizona;  

Route 66 RacewaySM in Illinois.  

In 2011, these motorsports entertainment facilities promoted well over 100 stock car, open wheel, sports car, truck, motorcycle and 
other racing events, including:  

•  

• 

•  

•  

• 

•  

21 National Association for Stock Car Auto Racing (“NASCAR”) Sprint Cup Series events;  
16 NASCAR Nationwide Series events;  
10 NASCAR Camping World Truck Series events;  
One National Hot Rod Association (“NHRA”) Full Throttle drag racing series event;  
Five Grand American Road Racing Association (“Grand American”) events including the premier sports car endurance 
event in the United States, the Rolex 24 at Daytona; and  
A number of other prestigious stock car, sports car, open wheel and motorcycle events.  

 
 
Our business consists principally of promoting racing events at these major motorsports entertainment facilities, which, in total, 
currently have approximately 930,000 grandstand seats and 500 suites. We earn revenues and generate substantial cash flows 
primarily from admissions, television media rights fees, promotion and sponsorship fees, hospitality rentals (including luxury suites, 
chalets and the hospitality portion of club seating), advertising revenues, royalties from licenses of our trademarks, parking and 
camping, and track rentals. We own Americrown Service Corporation (“Americrown”), which provides catering, concessions and 
merchandise sales and services at certain of our motorsports entertainment facilities. We also own and operate the Motor Racing 
Network, Inc. radio network, also doing business under the name “MRN Radio”, the nation’s largest independent motorsports radio 
network in terms of event programming.  

INCORPORATION  
We were incorporated in 1953 under the laws of the State of Florida under the name “Bill France Racing, Inc.” and changed our name 
to “Daytona International Speedway Corporation” in 1957. With the groundbreaking for Talladega Superspeedway in 1968, we 
changed our name to “International Speedway Corporation.” Our principal executive offices are located at One Daytona Boulevard, 
Daytona Beach, Florida 32114, and our telephone number is (386) 254-2700. We maintain a website at 
http://www.internationalspeedwaycorporation.com/. The information on our website is not part of this report.  

OPERATIONS  
The general nature of our business is a motorsports themed amusement enterprise, furnishing amusement to the public in the form of 
motorsports themed entertainment. Our motorsports themed event operations consist principally of racing events at our major 
motorsports entertainment facilities, which include providing catering, merchandise and food concessions at our motorsports 
entertainment facilities that host NASCAR Sprint Cup Series events except for catering and food concessions at Chicagoland 
Speedway (“Chicagoland”) and Route 66 Raceway (“Route 66”). Our other operations include Motor Racing Network, Inc.; our 50.0 
percent equity investment in the joint venture SMISC, LLC (“SMISC”), which conducts business through a wholly owned subsidiary 
Motorsports Authentics, LLC; and certain other activities. We derived approximately 90.4 percent of our 2011 revenues from 
NASCAR-sanctioned racing events at our wholly owned motorsports entertainment facilities.  

In addition to events sanctioned by NASCAR, in fiscal 2011, we promoted other stock car, open wheel, sports car, motorcycle and go-
kart racing events.  

Americrown — Food, Beverage and Merchandise Operations  
We conduct, either through operations of the particular facility or through our wholly owned subsidiary operating under the name 
“Americrown,” souvenir merchandising operations, food and beverage concession operations and catering services, both in suites and 
chalets, for customers at each of our motorsports entertainment facilities with the exception of food and beverage concessions and 
catering services at Chicagoland and Route 66.  

Motor Racing Network, Inc.  
Our subsidiary, Motor Racing Network, Inc. (“MRN”), also does business under the name “MRN Radio”. While not a radio station, 
MRN creates motorsports-related programming content carried on radio stations around the country, as well as a national satellite 
radio service, Sirius XM Radio. MRN produces and syndicates to radio stations live coverage of the NASCAR Sprint Cup, 
Nationwide and Camping World Truck series races and certain other races conducted at our motorsports entertainment facilities, as 
well as some races conducted at motorsports entertainment facilities we do not own. Sirius XM Radio also compensates MRN for the 
contemporaneous re-airing of race broadcasts. MRN produces and provides unique content to its website, 
http://www.motorracingnetwork.com/, and derives revenue from the sale of advertising on such website. Each track has the ability to 
separately contract for the rights to radio broadcasts of NASCAR and certain other events held at its facilities. In addition, MRN 
provides production services for Sprint Vision, the trackside large screen video display units, at substantially all NASCAR Series 
event weekends. MRN also produces and syndicates daily and weekly NASCAR racing-themed programs. MRN derives revenue from 
the sale of national advertising contained in its syndicated programming, the sale of advertising and audio and video production 
services for Sprint Vision, as well as from rights fees paid by radio stations that broadcast the programming.  

 
 
  
Other Activities  
From time to time, we use our track facilities for testing for teams, driving schools, riding experiences, car shows, auto fairs, concerts 
and settings for television commercials, print advertisements and motion pictures. We also rent “show cars” for promotional events.  

Competition  
We are among the largest owners of major motorsports themed entertainment facilities based on revenues, number of facilities owned 
and/or operated, number of motorsports themed events promoted and market capitalization. Racing events compete with other 
professional sports such as football, basketball, hockey and baseball, as well as other recreational events and activities. Our events also 
compete with other racing events sanctioned by various racing bodies such as NASCAR, the American Sportbike Racing Association 
— Championship Cup Series, United States Auto Club (“USAC”), Sports Car Club of America (“SCCA”), Grand American, 
Automobile Racing Club of America (“ARCA”) and others, many of which are often held on the same dates at separate motorsports 
entertainment facilities. We believe that the type and caliber of promoted racing events, facility location, sight lines, pricing, variety of 
motorsports themed amusement options and level of customer conveniences and amenities are the principal factors that distinguish 
competing motorsports entertainment facilities.  

Employees  
As of November 30, 2011 we had over 880 full-time employees. We also engage a significant number of temporary personnel to assist 
during periods of peak attendance at our events, some of whom are volunteers. None of our employees are represented by a labor 
union. We believe that we enjoy a good relationship with our employees.  

Company Website Access and SEC Filings  
The Company’s website may be accessed at http://www.internationalspeedwaycorporation.com/. Through a link on the Investor 
Relations portion of our internet website, you can access all of our filings with the Securities and Exchange Commission (“SEC”). 
However, in the event that the website is inaccessible our filings are available to the public over the internet at the SEC’s website at 
http://www.sec.gov/. You may also read and copy any document we file with the SEC at its public reference facilities at 100 F Street, 
NE, Washington, D.C. 20549. You can also obtain copies of the documents at prescribed rates by writing to the Public Reference 
Room of the SEC at 100 F Street, NE, Washington, D.C. 20549. Please call the SEC at 1-800-SEC-0330 for further information on the 
operation of the public reference facilities. You can also obtain information about us at the offices of the National Association of 
Securities Dealers, 1735 K St., N.W., Washington, D.C. 20006.  

EQUITY INVESTMENTS  
Hollywood Casino at Kansas Speedway  
We have a 50/50 partnership with Penn Hollywood Kansas Inc. (“Penn”), a subsidiary of Penn National Gaming Inc., which is 
currently developing a Hollywood-themed and branded casino project in Wyandotte County, on property adjacent to our Kansas 
Speedway facility. Penn serves as the managing member and is responsible for the development and operation of the casino.  

Motorsports Authentics  
We partnered with Speedway Motorsports, Inc. in a 50/50 joint venture, SMISC, which, through its wholly owned subsidiary 
Motorsports Authentics, LLC conducts business under the name Motorsports Authentics (“MA”). MA designs, promotes, markets and 
distributes motorsports licensed merchandise.  

 
 
  
ITEM 1A. RISK FACTORS  
Forward-looking statements  
This report contains forward-looking statements. The documents incorporated into this report by reference may also contain forward-
looking statements. You can identify a forward-looking statement by our use of the words “anticipate,” “estimate,” “expect,” “may,” 
“believe,” “objective,” “projection,” “forecast,” “goal,” and similar expressions. Forward-looking statements include our statements 
regarding the timing of future events, our anticipated future operations and our anticipated future financial position and cash 
requirements.  

We believe that the expectations reflected in our forward-looking statements are reasonable. We do not know whether our 
expectations will ultimately prove correct.  

In the section that follows below, in cautionary statements made elsewhere in this report, and in other filings we have made with the 
SEC, we list the important factors that could cause our actual results to differ from our expectations. Our actual results could differ 
materially from those anticipated in these forward-looking statements as a result of the risk factors described below and other factors 
set forth in or incorporated by reference in this report.  

These factors and cautionary statements apply to all future forward-looking statements we make. Many of these factors are beyond our 
ability to control or predict. Do not put undue reliance on forward-looking statements or project any future results based on such 
statements or on present or prior earnings levels.  

Additional information concerning these, or other factors, which could cause the actual results to differ materially from those in our 
forward-looking statements is contained from time to time in our other SEC filings. Copies of those filings are available from us 
and/or the SEC.  

Adverse changes in our relationships with NASCAR and other motorsports sanctioning bodies, or their present sanctioning practices, 
could limit our future success  

Our success has been, and is expected to remain, dependent on maintaining good working relationships with the organizations that 
sanction the races we promote at our facilities, particularly NASCAR. NASCAR-sanctioned races conducted at our wholly owned 
subsidiaries accounted for approximately 90.4 percent of our total revenues in fiscal 2011. Each NASCAR sanctioning agreement (and 
the accompanying media rights fees revenue) is awarded on an annual basis and NASCAR is not required to continue to enter into, 
renew or extend sanctioning agreements with us to conduct any event. Any adverse change in the present sanctioning practices, could 
adversely impact our operations and revenue. Moreover, although our general growth strategy includes the possible development 
and/or acquisition of additional motorsports entertainment facilities, we have no assurance that any sanctioning body, including 
NASCAR, will enter into sanctioning agreements with us to conduct races at any newly developed or acquired motorsports 
entertainment facilities. Failure to obtain a sanctioning agreement for a major NASCAR event could negatively affect us. Similarly, 
although NASCAR has in the past approved our requests for realignment of sanctioned events, NASCAR is not obligated to modify 
its race schedules to allow us to schedule our races more efficiently or profitably.  

Changes to media rights revenues could adversely affect us  

Domestic broadcast and ancillary media rights fees revenues are an important component of our revenue and earnings stream and any 
adverse changes to such rights fees revenues could adversely impact our results. The current long-term contracts, which expire in 
2014, give us significant cash flow visibility. Any material changes in the media industry that could lead to differences in historical 
practices or decreases in the term and/or financial value of future broadcast agreements could have a material adverse affect on our 
revenues and financial results. For example, following fiscal 2006, NASCAR entered into new agreements related to these media 
rights and, as a result, the 2007 industry rights fees were less than the 2006 industry rights fees even though the gross average annual 
rights fee for the industry increased.  

Changes, declines and delays in consumer and corporate spending as well as illiquid credit markets could adversely affect us  

Our financial results depend significantly upon a number of factors relating to discretionary consumer and corporate spending, 
including economic conditions affecting disposable consumer income and corporate budgets such as:  

•  

Employment;  

 
 
  
• 

•  

•  

Business conditions;  
Interest rates; and  
Taxation rates.  

These factors can impact both attendance at our events and advertising and marketing dollars available from the motorsports 
industry’s principal sponsors and potential sponsors. Economic and other lifestyle conditions such as illiquid consumer and business 
credit markets adversely affect consumer and corporate spending thereby impacting our revenue, profitability and financial results. 
Further, changes in consumer behavior such as deferred purchasing decisions and decreased spending budgets adversely impact our 
cash flow visibility and revenues. The significant economic deterioration that began in fiscal 2008, for example, has impacted these 
areas of our business and our revenues and financial results.  

Unavailability of credit on favorable terms can adversely impact our growth, development and capital spending plans. General 
economic conditions were significantly and negatively impacted by the September 11, 2001 terrorist attacks and the war in Iraq and 
could be similarly affected by any future attacks, by a terrorist attack at any mass gathering or fear of such attacks, or by other acts or 
prospects of war. Any future attacks or wars or related threats could also increase our expenses related to insurance, security or other 
related matters. A weakened economic and business climate, as well as consumer uncertainty and the loss of consumer confidence 
created by such a climate, could adversely affect our financial results. Finally, our financial results could also be adversely impacted 
by a widespread outbreak of a severe epidemiological crisis.  

Delay, postponement or cancellation of major motorsports events because of weather or other factors could adversely affect us  

We promote outdoor motorsports entertainment events. Weather conditions affect sales of, among other things, tickets, food, drinks 
and merchandise at these events. Poor weather conditions prior to an event, or even the forecast of poor weather conditions, could 
have a negative impact on us, particularly for walk-up ticket sales to events which are not sold out in advance. If an event scheduled 
for one of our facilities is delayed or postponed because of weather or other reasons such as, for example, the general postponement of 
all major sporting events in the United States following the September 11, 2001 terrorism attacks, we could incur increased expenses 
associated with conducting the rescheduled event, as well as possible decreased revenues from tickets, food, drinks and merchandise 
at the rescheduled event. If such an event is cancelled, we would incur the expenses associated with preparing to conduct the event as 
well as losing the revenues, including any live broadcast revenues, associated with the event, to the extent such losses were not 
covered by insurance.  

If a cancelled event is part of the NASCAR Sprint Cup, NASCAR Nationwide or NASCAR Camping World Truck series, in the year 
of cancellation we could experience a reduction in the amount of money we expect to receive from television revenues for all of our 
NASCAR-sanctioned events in the series that experienced the cancellation. This would occur if, as a result of the cancellation, and 
without regard to whether the cancelled event was scheduled for one of our facilities, NASCAR experienced a reduction in television 
revenues greater than the amount scheduled to be paid to the promoter of the cancelled event.  

France Family Group control of NASCAR creates conflicts of interest  

Members of the France Family Group own and control NASCAR. James C. France, our Chairman of the Board, and Lesa France 
Kennedy, our Vice Chairman and Chief Executive Officer, are both members of the France Family Group in addition to holding 
positions with NASCAR. Each of them, as well as our general counsel, spends part of his or her time on NASCAR’s business. 
Because of these relationships, even though all related party transactions are approved by our Audit Committee, certain potential 
conflicts of interest between us and NASCAR exist with respect to, among other things:  

• 

•  

• 

The terms of any sanctioning agreements that may be awarded to us by NASCAR;  
The amount of time the employees mentioned above and certain of our other employees devote to NASCAR’s affairs; and  
The amounts charged or paid to NASCAR for office rental, transportation costs, shared executives, administrative 
expenses and similar items.  

 
 
  
France Family Group members, together, beneficially own approximately 39.0 percent of our capital stock and over 71.0 percent of 
the combined voting power of both classes of our common stock. Historically members of the France Family Group have voted their 
shares of common stock in the same manner. Accordingly, they can (without the approval of our other shareholders) elect our entire 
Board of Directors and determine the outcome of various matters submitted to shareholders for approval, including fundamental 
corporate transactions and have done so in the past. If holders of class B common stock other than the France Family Group elect to 
convert their beneficially owned shares of class B common stock into shares of class A common stock and members of the France 
Family Group do not convert their shares, the relative voting power of the France Family Group will increase. Voting control by the 
France Family Group may discourage certain types of transactions involving an actual or potential change in control of us, including 
transactions in which the holders of class A common stock might receive a premium for their shares over prevailing market prices.  

Our success depends on the availability and performance of key personnel  

Our continued success depends upon the availability and performance of our senior management team which possesses unique and 
extensive industry knowledge and experience. Our inability to retain and attract key employees in the future, could have a negative 
effect on our operations and business plans.  

Future impairment of goodwill and other intangible assets or long-lived assets by us or our equity investments and joint ventures 
could adversely affect our financial results  

Our consolidated balance sheets include significant amounts of goodwill and other intangible assets and long-lived assets which could 
be subject to impairment.  

•  

• 

•  

In fiscal 2009, we recorded a before-tax charge of approximately $16.7 million as an impairment of long-lived assets 
primarily attributable to the reduction of the carrying value of our Staten Island property and impairment charges relating 
to certain other long-lived assets;  
In fiscal 2010, we recorded a before-tax charge of approximately $8.9 million as an impairment of long-lived assets 
primarily attributable to the non-cash impairment of certain costs related to the Daytona Development Project and removal 
of certain other long-lived assets located at our motorsports facilities; and  
In fiscal 2011, we recorded a before-tax charge of approximately $4.7 million as an impairment of long-lived assets 
primarily attributable to the removal of certain other long-lived assets located at our motorsports facilities.  

As of November 30, 2011, goodwill and other intangible assets and property and equipment accounts for approximately 
$1,669.3 million, or 85.8 percent of our total assets. We account for our goodwill and other intangible assets in accordance with 
Accounting Standards Codification (“ASC”) 350, “Intangibles — Goodwill and Other”, and for our long-lived assets in accordance 
with ASC 360, “Property, Plant and Equipment”. Both ASC 350 and 360 require testing goodwill and other intangible assets and long-
lived assets for impairment based on assumptions regarding our future business outlook. While we continue to review and analyze 
many factors that can impact our business prospects in the future, our analyses are subjective and are based on conditions existing at 
and trends leading up to the time the assumptions are made. Actual results could differ materially from these assumptions. Our 
judgments with regard to our future business prospects could impact whether or not an impairment is deemed to have occurred, as well 
as the timing of the recognition of such an impairment charge. If future testing for impairment of goodwill and other intangible assets 
or long-lived assets results in a reduction in their carrying value, we will be required to take the amount of the reduction in such 
goodwill and other intangible assets or long-lived assets as a non-cash charge against operating income, which would also reduce 
shareholders’ equity.  

In addition, our growth strategy includes investing in certain joint venture opportunities. In these equity investments we exert 
significant influence on the investee but do not have effective control over the investee, which adds an additional element of risk that 
can adversely impact our financial position and results of operations. Our equity investments total approximately $100.1 million at 
November 30, 2011.  

Personal injuries to spectators and participants could adversely affect financial results  

Motorsports can be dangerous to participants and spectators. We maintain insurance policies that provide coverage within limits that 
we believe should generally be sufficient to protect us from a large financial loss due to liability for personal injuries sustained by 
persons on our property in the ordinary course of our business. There can be no assurance, however, that the insurance will be  

 
 
  
adequate or available at all times and in all circumstances. Our financial condition and results of operations could be affected 
negatively to the extent claims and expenses in connection with these injuries are greater than insurance recoveries or if insurance 
coverage for these exposures becomes unavailable or prohibitively expensive.  

In addition, sanctioning bodies could impose more stringent rules and regulations for safety, security and operational activities. Such 
regulations include, for example, the installation of new retaining walls at our facilities, which have increased our capital expenditures, 
and increased security procedures which have increased our operational expenses.  

We operate in a highly competitive environment  

As an entertainment company, our racing events face competition from other spectator-oriented sporting events and other leisure, 
entertainment and recreational activities, including professional football, basketball, hockey and baseball. As a result, our revenues are 
affected by the general popularity of motorsports, the availability of alternative forms of recreation and changing consumer 
preferences and habits, including how consumers consume entertainment. Our racing events also compete with other racing events 
sanctioned by various racing bodies such as NASCAR, USAC, NHRA, International Motorsports Association, SCCA, Grand 
American, ARCA and others. Many sports and entertainment businesses have resources that exceed ours.  

We are subject to changing governmental regulations and legal standards that could increase our expenses  

We believe that our operations are in material compliance with all applicable federal, state and local environmental, land use and other 
laws and regulations.  

If it is determined that damage to persons or property or contamination of the environment has been caused or exacerbated by the 
operation or conduct of our business or by pollutants, substances, contaminants or wastes used, generated or disposed of by us, or if 
pollutants, substances, contaminants or wastes are found on property currently or previously owned or operated by us, we may be held 
liable for such damage and may be required to pay the cost of investigation and/or remediation of such contamination or any related 
damage. The amount of such liability as to which we are self-insured could be material.  

State and local laws relating to the protection of the environment also can include noise abatement laws that may be applicable to our 
racing events.  

Our existing facilities continue to be used in situations where the standards for new facilities to comply with certain laws and 
regulations, including the Americans with Disabilities Act, are constantly evolving. Changes in the provisions or application of 
federal, state or local environmental, land use or other laws, regulations or requirements to our facilities or operations, or the discovery 
of previously unknown conditions, also could require us to make additional material expenditures to remediate or attain compliance.  

Regulations governing the use and development of real estate may prevent us from acquiring or developing prime locations for 
motorsports entertainment facilities, substantially delay or complicate the process of improving existing facilities, and/or increase the 
costs of any of such activities.  

If we do not maintain the security of customer-related information, we could damage our reputation with customers, incur substantial 
additional costs and become subject to litigation  

In the ordinary course of our business, we collect and store certain personal information from individuals, such as our customers and 
employees, and we process customer payment card information. In addition, our online operations depend upon the secure 
transmission of confidential information over public networks, including information permitting cashless payments. We devote 
significant resources to network security, data encryption, and other security measures to protect our systems and data, but these 
security measures cannot provide absolute security. We may experience a breach of our systems and may be unable to protect 
sensitive data. A compromise of our security systems that results in personal information being obtained by unauthorized persons 
could adversely affect our reputation with our customers and others, as well as our operations, results of operations, financial 
condition and liquidity, and could result in litigation against us or the imposition of penalties. In addition, a security breach could 
require that we expend significant additional resources related to our information security systems and could result in a disruption of 
our operations, particularly our sales operations.  

 
 
Our quarterly results are subject to seasonality and variability  

We derive most of our income from a limited number of NASCAR-sanctioned races. As a result, our business has been, and is 
expected to remain, highly seasonal based on the timing of major racing events. Future schedule changes as determined by NASCAR 
or other sanctioning bodies, as well as the acquisition of additional, or divestiture of existing, motorsports entertainment facilities 
could impact the timing of our major events in comparison to prior or future periods.  

ITEM 1B. UNRESOLVED STAFF COMMENTS  
None  

 
 
ITEM 2. PROPERTIES  
Motorsports Entertainment Facilities  
The following table sets forth current information relating to each of our motorsports entertainment facilities as of November 30, 2011:  

TRACK NAME 

LOCATION 

2011 YEAR END 
CAPACITY 
SEATS  

SUITES  

NASCAR 
SPRINT 
CUP 
EVENTS  

OTHER 
MAJOR 
EVENTS(1)  

MARKETS 
SERVED 

MEDIA 
MARKET 
RANK  

Daytona International 

Speedway 

Talladega Superspeedway 
Richmond International 

Daytona Beach, 
Florida 

Talladega, Alabama 

  147,000    
  109,000    

67     
30     

Raceway 

Richmond, Virginia 

91,000    

40     

Michigan International 

Speedway 

Auto Club Speedway of 
Southern California 

Kansas Speedway 
Chicagoland Speedway 
Darlington Raceway 

Homestead-Miami 
Speedway 

Martinsville Speedway 

Phoenix International 

Raceway 

Brooklyn, Michigan 

84,000    

46     

Fontana, California 
Kansas City, Kansas 
Joliet, Illinois 
  Darlington, South 
Carolina 

Homestead, Florida 
Martinsville, 
Virginia 
Phoenix, Arizona

84,000    
74,000    
69,000    

91     
56     
25     

60,000    

13     

57,000    

66     

55,000    

21     

55,000    

45     

4 
2 

2 

2 

1 
2 
1 

1 

1 

2 

2 

Orlando/Central 

Florida 

  Atlanta/ Birmingham 

6 
3 

19 
8/40 

2 

  Washington D.C. 

3 

  Detroit   

2 
3 
3 

  Los Angeles 
  Kansas City 
  Chicago 

2 

  Columbia 

3 

  Miami   

Greensboro/Winston-

2 

Salem 

3 

  Phoenix 

9 

11 

2 
31 
3 

78 

16 

47 

12 

Watkins Glen International    Watkins Glen, New 

Route 66 Raceway 

York 
Joliet, Illinois 

33,000    
31,000    

4     
n/a     

1 
—   

  Buffalo/Rochester 

3 
1(2)  Chicago 

51/81 
3 

(1)  Other major events include NASCAR Nationwide and Camping World Truck series; ARCA; Grand American; and, AMA Pro Racing.  
(2)  Route 66 hosts NHRA Full Throttle Drag Racing Series events.  

DAYTONA INTERNATIONAL SPEEDWAY. Daytona International Speedway (“Daytona”) is a 2.5 mile high-banked, lighted, asphalt, tri-
oval superspeedway that also includes a 3.6-mile road course. We lease the land on which Daytona International Speedway is located from 
the City of Daytona Beach. The lease on the property expires in 2054, including renewal options. The facility is situated on 440 acres and is 
located in Daytona Beach, Florida.  

TALLADEGA SUPERSPEEDWAY. Talladega Superspeedway (“Talladega”) is a 2.7 mile high-banked, asphalt, tri-oval superspeedway 
with a 1.3-mile infield road course. The facility is situated on 1,435 acres and is located about 100 miles from Atlanta, Georgia and 
approximately 50 miles from Birmingham, Alabama.  

RICHMOND INTERNATIONAL RACEWAY. Richmond International Raceway (“Richmond”) is a 0.8 mile moderately-banked, lighted, 
asphalt, oval, intermediate speedway. The facility is situated on 635 acres and is located approximately 10 miles from downtown Richmond, 
Virginia.  

MICHIGAN INTERNATIONAL SPEEDWAY. Michigan International Speedway (“Michigan”) is a 2.0 mile moderately-banked, asphalt, 
tri-oval superspeedway. The facility is situated on 1,180 acres and is located in Brooklyn, Michigan, approximately 70 miles southwest of 
Detroit.  

AUTO CLUB SPEEDWAY OF SOUTHERN CALIFORNIA. Auto Club Speedway of Southern California (“Auto Club Speedway”) is a 2.0 
mile moderately-banked, lighted, asphalt, tri-oval superspeedway. The facility is situated on 566 acres and is located approximately 40 miles 
east of Los Angeles in Fontana, California. The facility also includes a quarter mile drag strip and a 2.8-mile road course.  

KANSAS SPEEDWAY. Kansas Speedway (“Kansas”) is a 1.5 mile moderately-banked, asphalt, tri-oval superspeedway. The facility is 
situated on 1,000 acres and is located in Kansas City, Kansas.  

CHICAGOLAND SPEEDWAY. Chicagoland is a 1.5 mile moderately-banked, lighted, asphalt, tri-oval superspeedway. The facility is 
situated on 930 acres and is located in Joliet, Illinois, approximately 35 miles from Chicago, Illinois.  

DARLINGTON RACEWAY. Darlington Raceway (“Darlington”) is a 1.3 mile high-banked, lighted, asphalt, egg-shaped superspeedway. 
The facility is situated on 230 acres and is located in Darlington, South Carolina.  

HOMESTEAD-MIAMI SPEEDWAY. Homestead-Miami Speedway (“Homestead”) is a 1.5 mile variable-degree banked, lighted, asphalt, 
oval superspeedway. The facility is situated on 404 acres and is located in Homestead, Florida. Homestead is owned by the City of 
Homestead, however we operate Homestead under an agreement that expires in 2075, including renewal options.  

 
 
  
  
 
 
 
 
 
 
 
 
  
  
  
  
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
  
 
 
  
 
  
 
 
  
 
 
 
  
 
 
 
  
 
 
 
  
 
 
  
 
 
 
 
 
 
  
 
 
 
  
 
 
  
 
  
  
MARTINSVILLE SPEEDWAY. Martinsville Speedway (“Martinsville”) is a 0.5 mile moderately-banked, asphalt and concrete, oval 
speedway. The facility is situated on 250 acres and is located in Martinsville, Virginia, approximately 50 miles north of Winston-
Salem, North Carolina.  

PHOENIX INTERNATIONAL RACEWAY. Phoenix International Raceway (“Phoenix”) is a 1.0 mile low-banked, lighted, asphalt, 
oval superspeedway. The facility is situated on 598 acres that also includes a 1.5-mile road course located near Phoenix, Arizona.  

WATKINS GLEN INTERNATIONAL. Watkins Glen International (“Watkins Glen”) includes 3.4-mile and 2.4-mile road course 
tracks. The facility is situated on 1,377 acres and is located near Watkins Glen, New York.  

ROUTE 66 RACEWAY. Route 66 includes a quarter mile drag strip and dirt oval speedway. The facility, adjacent to Chicgoland, is 
situated on 240 acres and is located in Joliet, Illinois, approximately 35 miles from Chicago, Illinois.  

OTHER FACILITIES: We own approximately 170 acres of real property near Daytona which is home to our corporate headquarters 
and other offices and facilities. In addition, we also own 500 acres near Daytona on which we conduct agricultural operations except 
during events when they are used for parking and other ancillary purposes. We also own concession facilities in Talladega, Alabama. 
We lease real estate and office space in Talladega, Alabama and the property and premises at the Talladega Municipal Airport. Our 
wholly owned subsidiary, Phoenix Speedway Corp. leases office space in Avondale, Arizona.  

Our majority-owned subsidiary, 380 Development, LLC (“380 Development”), owns approximately 676 acres in the New York City 
borough of Staten Island. We are currently pursuing the sale of the property (see “Equity and Other Investments — Staten Island 
Property” for further discussion).  

Intellectual Property  
We have various registered and common law trademark rights, including, but not limited to, “California Speedway,” “Chicagoland 
Speedway,” “Darlington Raceway,” “The Great American Race,” “Southern 500,” “Too Tough to Tame,” “Daytona International 
Speedway,” “ Daytona 500 EXperience,” the “Daytona 500,” the “24 Hours of Daytona,” “Acceleration Alley,” “Daytona Dream 
Laps,” “Speedweeks,” “World Center of Racing,” “Homestead-Miami Speedway,” “Kansas Speedway,” “Martinsville Speedway,” 
“Michigan International Speedway,” “Phoenix International Raceway,” “Richmond International Raceway,” “Route 66 Raceway,” 
“The Action Track,” “Talladega Superspeedway,” “Watkins Glen International,” “The Glen,” “Americrown,” “Motor Racing 
Network,” “MRN,” and related logos. We also have licenses from NASCAR, various drivers and other businesses to use names and 
logos for merchandising programs and product sales. Our policy is to protect our intellectual property rights vigorously, through 
litigation, if necessary, chiefly because of their proprietary value in merchandise and promotional sales.  

ITEM 3. LEGAL PROCEEDINGS  
From time to time, we are a party to routine litigation incidental to our business. We do not believe that the resolution of any or all of 
such litigation will have a material adverse effect on our financial condition or results of operations.  

ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS  
No matters were submitted to a vote of security holders during the fourth quarter of the fiscal year covered by this report.  

 
 
  
PART II  
ITEM 5. MARKET PRICE OF AND DIVIDENDS ON REGISTRANT’S COMMON EQUITY AND RELATED STOCKHOLDER 
MATTERS  
At November 30, 2011, we had two issued classes of capital stock: class A common stock, $.01 par value per share, and class B 
common stock, $.01 par value per share. The class A common stock is traded on the NASDAQ National Market System under the 
symbol “ISCA.” The class B common stock is traded on the Over-The-Counter Bulletin Board under the symbol “ISCB.OB” and, at 
the option of the holder, is convertible to class A common stock at any time. As of November 30, 2011, there were approximately 
2,268 record holders of class A common stock and approximately 425 record holders of class B common stock.  
The reported high and low sales prices or high and low bid information, as applicable, for each quarter indicated are as follows:  

Fiscal 2010: 

First Quarter 
Second Quarter 
Third Quarter 
Fourth Quarter 

Fiscal 2011: 

First Quarter 
Second Quarter 
Third Quarter 
Fourth Quarter 

High 

$ 30.20 
  31.12 
  28.14 
  25.63 

$ 29.99 
  32.32 
  30.90 
  26.18 

ISCA  

Low 

ISCB.OB(1)  

High 

Low 

$ 24.97   
  25.00   
  22.50   
  22.34   

$ 23.98   
  26.87   
  21.24   
  20.08   

$ 29.63   
  32.00   
  28.00   
  25.50   

$ 29.66   
  31.95   
  30.92   
  26.00   

$ 24.75   
  25.00   
  22.45   
  22.00   

$ 23.68   
  27.39   
  22.26   
  21.00   

(1) 

ISCB quotations were obtained from the OTC Bulletin Board and represent prices between dealers and do not include mark-up, 
mark-down or commission. Such quotations do not necessarily represent actual transactions.  

Stock Purchase Plan  
An important component of our capital allocation strategy is returning capital to shareholders. We have solid operating margins that 
generate substantial operating cash flow. Using these internally generated proceeds, we have returned a significant amount of capital 
to shareholders primarily through our share repurchase program.  
We have a share repurchase program (“Stock Purchase Plan”) under which we are authorized to purchase up to $330.0 million of our 
outstanding Class A common shares, including the approval of an incremental $80.0 million in October 2011. The timing and amount 
of any shares repurchased under the Stock Purchase Plan will depend on a variety of factors, including price, corporate and regulatory 
requirements, capital availability and other market conditions. The Stock Purchase Plan may be suspended or discontinued at any time 
without prior notice. No shares have been or will be knowingly purchased from Company insiders or their affiliates.  

(d) 
Maximum 
number 
of shares 
(or 
approximate 
dollar 
value of 
shares) 
that may yet 
be 
purchased 
under the 
plans or 
programs 
(in 
thousands)  

(c) Total 
number of 
shares 
purchased 
as 
part of 
publicly 
announced 
plans or 
programs  

(b) 
Average 
price 
paid 
per 
share  

(a) Total 
number 
of shares 
purchased  

  740,968   $ 28.33     740,968   $ 
—       

9,280     29.80    

8,190  

  110,600     23.21     110,600    

5,623  

  256,875     22.85     256,875    

79,753  

  327,368     23.56     327,368    
1,435,811     
1,445,091     

72,040  

Period 
December 1, 2010 — August 31, 2011 

Repurchase program(1) 
Employee transactions(2) 

September 1, 2011 — September 30, 2011 

Repurchase program(1) 
October 1, 2011 — October 31, 2011 
Repurchase program(1) 

November 1, 2011 — November 30, 2011 

Repurchase program(1) 

 
 
  
 
 
 
 
 
  
  
  
  
  
  
  
  
 
 
 
 
 
 
 
 
  
  
  
  
 
 
 
 
 
 
 
 
  
  
 
 
 
 
 
  
  
  
  
  
  
  
  
  
 
 
 
  
  
  
  
 
  
  
  
  
 
  
  
  
  
 
  
  
  
  
  
  
  
  
  
  
  
(1)  Since inception of the Plan through November 30, 2011, we have purchased 6,658,424 shares of our Class A common shares, 
for a total of approximately $258.0 million. Included in these totals are the purchases of 1,435,811 shares of our Class A 
common shares during the fiscal year ended November 30, 2011, at an average cost of approximately $25.87 per share 
(including commissions), for a total of approximately $37.1 million. These transactions occurred in open market purchases and 
pursuant to a trading plan under Rule 10b5-1. At November 30, 2011, we have approximately $72.0 million remaining 
repurchase authority under the current Stock Purchase Plan.  

(2)  Represents shares of our common stock delivered to us in satisfaction of the minimum statutory tax withholding obligation of 

holders of restricted shares that vested during the period.  

Dividends  
Annual dividends were declared in the quarter ended in May and paid in June in the fiscal years reported below on all common stock 
that was issued at the time (amount per share):  

Fiscal Year: 
2007 
2008 
2009 
2010 
2011 

Securities Authorized For Issuance Under Equity Compensation Plans  
Equity Compensation Plan Information  

Annual 
Dividend  
$  0.10  
0.12  
0.14  
0.16  
0.18  

Number of 
securities 
remaining 
available 
for future 
issuance 
under equity 
compensation 
plans 
(excluding 
securities  
reflected in 
column 
(a)) 
(c)  
666,908  
—    
666,908  

Number of 
securities 
to be 
issued upon 
exercise of 
outstanding 
options, 
warrants 
and rights 
(a)  
  245,476   $ 
—      
  245,476   $ 

Weighted-average 
exercise price of 
outstanding 
options, warrants 
and rights 
(b)  

40.73    
—      
40.73    

Plan Category 
Equity compensation plans approved by security holders 
Equity compensation plans not approved by security holders 

Total 

ITEM 6. SELECTED FINANCIAL DATA  
The following table sets forth our selected financial data as of and for each of the last five fiscal years in the period ended 
November 30, 2011. The income statement data for the three fiscal years in the period ended November 30, 2011, and the balance 
sheet data as of November 30, 2010 and November 30, 2011, have been derived from our audited historical consolidated financial 
statements included elsewhere in this report. The balance sheet data as of November 30, 2009, and the income statement data and the 
balance sheet data as of and for the fiscal years ended November 30, 2008 and 2007, have been derived from our audited historical 
consolidated financial statements, which are available on our website. You should read the selected financial data set forth below in 
conjunction with “Management’s Discussion and Analysis of Financial Condition and Results of Operations” and our consolidated 
financial statements and the accompanying notes included elsewhere in this report.  

 
 
  
  
 
 
  
  
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
  
  
  
 
 
 
  
  
  
  
 
  
  
  
  
Income Statement Data: 
Revenues:   

Admissions, net 
Motorsports related 
Food, beverage and merchandise  
Other  

Total revenues 

Expenses:   
Direct: 

Prize and point fund monies and 
NASCAR sanction fees  

Motorsports related 
Food, beverage and merchandise 

General and administrative 
Depreciation and amortization(1) 
Impairment of long-lived assets(2) 

Total expenses 

Operating income 
Interest income and other(3)   
Interest expense 
Interest rate swap expense(4)  
Loss on early redemption of debt(5) 
Other income 
Equity in net loss from equity investments(6) 

Income from continuing operations before income 

taxes 

Income taxes(7) 

Income from continuing operations 
Loss from discontinued operations 
Net income  

Basic and diluted earnings per share: 
Income from continuing operations 
Loss from discontinued operations 
Net income  

Dividends per share   

Weighted average shares outstanding:   

Basic  
Diluted 

Balance Sheet Data (at end of period): 
Cash and cash equivalents 
Working (deficit) capital 
Total assets  
Long-term debt 
Total debt   
Total shareholders’ equity 

2007  

2008  

For the Year Ended November 30, 
2010  
2009  
(in thousands, except share and per share data) 

2011  

$ 

253,685   $ 
465,469    
84,163    
10,911    
814,228    

236,105   $ 
462,835    
78,119    
10,195    
787,254    

195,509   $ 
432,217    
56,397    
9,040    
693,163    

160,476   $ 
420,910    
52,527    
11,444    
645,357    

144,433  
425,655  
47,863  
11,734  
629,685  

151,311    
160,387    
48,490    
118,982    
80,205    
13,110    
572,485    
241,743    
4,990    
(15,628)   
—      
—      
—      
(58,147)   

154,655    
166,047    
48,159    
109,439    
70,911    
2,237    
551,448    
235,806    
(1,630)   
(15,861)   
—      
—      
324    
(1,203)   

162,960    
149,826    
39,134    
103,773    
72,900    
16,747    
545,340    
147,823    
1,080    
(19,203)   
(4,268)   
—      
426    
(77,608)   

157,571    
142,603    
36,949    
102,733    
74,465    
8,859    
523,180    
122,177    
170    
(15,216)   
(23,878)   
(6,535)   
—      
(1,904)   

172,958    
86,667    
86,291    
(90)   
86,201   $ 

217,436    
82,678    
134,758    
(163)   
134,595   $ 

48,250    
41,265    
6,985    
(170)   
6,815   $ 

74,814    
20,236    
54,578    
(47)   
54,531   $ 

1.64   $ 
0.00    
1.64   $ 

2.71   $ 
0.00    
2.71   $ 

0.14   $ 
0.00    
0.14   $ 

1.13   $ 
0.00    
1.13   $ 

0.10   $ 

0.12   $ 

0.14   $ 

0.16   $ 

154,562  
124,861  
36,744  
98,795  
76,871  
4,687  
496,520  
133,165  
139  
(14,710) 
—    
—    
—    
(4,177) 

114,417  
44,993  
69,424  
—    
69,424  

1.46  
—    
1.46  

0.18  

$ 

$ 

$ 

$ 

  52,650,997     49,756,787     48,678,517     48,242,555     47,602,574  
  52,669,934     49,758,089     48,678,517     48,242,555     47,611,179  

$ 

57,316   $ 
(52,477)   

218,920   $ 
(27,760)   

158,572   $ 
104,039    

110,078  
75,759  
  1,982,117     2,180,819     1,908,903     1,878,749     1,944,639  
313,888  
316,152  
  1,159,088     1,149,951     1,147,253     1,187,177     1,212,466  

375,009    
377,547    

343,793    
347,180    

303,074    
306,290    

84,166   $ 
58,267    

422,045    
575,047    

 
 
   
 
 
 
 
 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
 
 
 
 
  
  
  
  
  
  
 
 
  
  
  
  
  
 
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
  
 
 
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
  
 
 
 
 
  
  
  
  
  
  
 
 
 
 
  
  
  
  
  
  
  
  
  
  
  
  
 
 
 
 
 
 
 
  
  
  
  
  
 
 
 
  
  
  
  
  
  
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
 
 
 
 
 
 
 
  
  
  
  
  
 
 
 
 
 
 
 
(1)  Fiscal years 2007, 2008 and 2009 include accelerated depreciation for certain office and related buildings in Daytona Beach, FL 

totaling approximately $14.7 million, $2.1 million, and $1.0 million, respectively.  

(2)  Fiscal 2007 impairment is primarily related to our decision to discontinue development efforts in Kitsap County, Washington, 

and costs related to fill removal on our Staten Island property. Fiscal 2008 impairment is primarily attributable to costs related to 
fill removal on our Staten Island property and the net book value of certain assets retired from service. Fiscal 2009 impairment 
is primarily attributed to the decrease in the carrying value of our Staten Island property and, to a much lesser extent, 
impairments of certain other long-lived assets. Fiscal 2010 impairment is primarily attributable to the non-cash impairment of 
certain costs related to the Daytona Development Project and, to a much lesser extent, removal of certain other long-lived assets. 
Fiscal 2011 impairment is primarily attributable to the removal of certain assets in connection with the repaving of the track and 
grandstand enhancements at Phoenix as well as grandstand enhancements at Kansas and Talladega.  

(3)  Fiscal 2008 interest income and other includes a non-cash charge totaling approximately $3.8 million to correct the carrying 

value of certain other assets.  

(4)  Fiscal years 2009 and 2010 include expenses related to an interest rate swap (see “Future Liquidity”).  
(5) 

In fiscal 2010, we recorded a loss on early redemption of debt related to a cash tender offer where we purchased approximately 
$63.0 million of outstanding Senior Notes (see “Future Liquidity”).  

(6)  Fiscal years 2007 and 2009 include impairment of goodwill and intangible assets and write-down of certain inventory and 

related assets by MA.  

(7)  Fiscal 2009 income taxes includes interest income totaling approximately $8.9 million related to the settlement with the Internal 
Revenue Service. Fiscal 2010 income taxes includes the de-recognition of potential interest and penalties associated with certain 
state tax settlements of approximately $6.3 million.  

GAAP to Non-GAAP Reconciliation  
The following financial information is presented below using other than U.S. generally accepted accounting principles (“non-GAAP”), 
and is reconciled to comparable information presented using GAAP. Non-GAAP net income and diluted earnings per share below are 
derived by adjusting amounts determined in accordance with GAAP for certain items presented in the accompanying selected 
operating statement data, net of taxes.  

We believe such non-GAAP information is useful and meaningful, and is used by investors to assess our core operations, which 
consist of the ongoing promotion of racing events at our major motorsports entertainment facilities. Such non-GAAP information 
identifies and separately displays the equity investment earnings and losses and adjusts for items that are not considered to be 
reflective of our continuing core operations at our motorsports entertainment facilities. We believe that such non-GAAP information 
improves the comparability of the operating results and provides a better understanding of the performance of our core operations for 
the periods presented. We use this non-GAAP information to analyze the current performance and trends and make decisions 
regarding future ongoing operations. This non-GAAP financial information may not be comparable to similarly titled measures used 
by other entities and should not be considered as an alternative to operating income, net income or diluted earnings per share, which 
are determined in accordance with GAAP. The presentation of this non-GAAP financial information is not intended to be considered 
independent of or as a substitute for results prepared in accordance with GAAP. Management uses both GAAP and non-GAAP 
information in evaluating and operating the business and as such deemed it important to provide such information to investors.  

The adjustments for 2007 relate to Motorsports Authentics — equity in net loss from equity investment, which includes an impairment 
of goodwill and intangible assets and write-down of certain inventory and related assets; accelerated depreciation for certain office and 
related buildings in Daytona Beach; and, the impairment of long-lived assets primarily related to our decision to discontinue 
development efforts in Kitsap County, Washington, and costs related to fill removal on our Staten Island property.  

The adjustments for 2008 relate to Motorsports Authentics — equity in net income from equity investment; accelerated depreciation 
for certain office and related buildings in Daytona Beach; the impairment of long-lived assets associated with the fill removal process 
on the Staten Island property and the net book value of certain assets retired from service; a non-cash charge to correct the carrying 
value of certain other assets; a provision on working capital advances associated with our joint venture project in Kansas for the 
development of a gaming and entertainment destination; and, a tax benefit associated with certain restructuring initiatives.  

 
 
  
The adjustments for 2009 relate to Motorsports Authentics — equity in net loss from equity investment, which includes the non-cash 
impairment charge; accelerated depreciation for certain office and related buildings in Daytona Beach; impairments of long-lived 
assets primarily attributable to the decrease in the carrying value of our Staten Island property and, to a much lesser extent, 
impairments of certain other long-lived assets; interest rate swap expense; and, interest income related to our settlement with the 
Internal Revenue Service.  

The adjustments for 2010 relate to the pre-opening expenses for Hollywood Casino at Kansas Speedway — equity in net loss from 
equity investment; impairments of long-lived assets primarily attributable to certain costs related to the Daytona Development Project 
which were capitalized and are no longer expected to benefit the future development of the project and, to a much lesser extent, 
impairments of certain other long-lived assets; interest rate swap expense; the loss on early redemption of debt; and, the de-recognition 
of potential interest and penalties associated with certain state tax settlements.  

The adjustments for 2011 relate to the pre-opening expenses for Hollywood Casino at Kansas Speedway — equity in net loss from 
equity investment; certain carrying costs related to the Staten Island property; and impairments of certain other long-lived assets.  

Net income 
Net loss from discontinued operations 
Income from continuing operations  
Equity in net loss (income) from equity investments, net of tax  
Consolidated income from continuing operations excluding equity 

in net loss (income) from equity investments 

Adjustments, net of tax: 
Carrying costs related to Staten Island 
Additional depreciation 
Impairment of long-lived assets 
Correction of certain other assets’ carrying value 
Interest rate swap expense  
Loss on early redemption of debt 
Provision on advances to Kansas Entertainment 
IRS and state tax settlements 
Tax benefit associated with restructuring initiatives 

Non-GAAP net income 

—    
9,009  
8,390  
—    
—    
—    
—    
—    
—    
$ 160,655  

Diluted earnings per share  
Net loss from discontinued operations 

$ 

Diluted earnings per share from continuing operations 
Equity in net loss (income) from equity investments, net of tax  
Consolidated income from continuing operations excluding equity 

in net loss (income) from equity investments 

Adjustments, net of tax: 
Carrying costs related to Staten Island 
Additional depreciation 
Impairment of long-lived assets 
Correction of certain other assets’ carrying value 
Interest rate swap expense  
Loss on early redemption of debt 
Provision on advances to Kansas Entertainment 
IRS and state tax settlements 
Tax benefit associated with restructuring initiatives 

Non-GAAP diluted earnings per share 

$ 

1.64  
—    
1.64  
1.08  

2.72  

—    
0.17  
0.16  
—    
—    
—    
—    
—    
—    
3.05  

2007  

$  86,201  
90  
  86,291  
  56,965  

For the Year Ended November 30 
2009  
2008  
(in thousands, except per share data) 

2010  

$ 134,595  
163  
  134,758  
(970) 

$  6,815  
170  
  6,985  
  79,277  

$ 54,531  
47  
  54,578  
  1,155  

2011  

$ 69,424  
  —    
  69,424  
  2,534  

  143,256  

  133,788  

  86,262  

  55,733  

  71,958  

—    
1,278  
1,374  
3,758  
—    
—    
1,409  
—    
(3,477) 
$ 138,130  

$ 

2.71  
—    
2.71  
(0.02) 

  —    
637  
  10,081  
  —    
  2,608  
  —    
  —    
  (8,923) 
  —    
$ 90,665  

$  0.14  
  —    
0.14  
1.63  

  —    
  —    
  5,373  
  —    
  14,473  
  3,963  
  —    
  (6,338) 
  —    
$ 73,204  

$  1.13  
  —    
1.13  
0.03  

  1,664  
  —    
  2,845  
  —    
  —    
  —    
  —    
  —    
  —    
$ 76,467  

$  1.46  
  —    
1.46  
0.05  

2.69  

1.77  

1.16  

1.51  

—    
0.02  
0.03  
0.08  
—    
—    
0.03  
—    
(0.07) 
2.78  

  —    
0.01  
0.21  
  —    
0.05  
  —    
  —    
(0.18) 
  —    
$  1.86  

  —    
  —    
0.11  
  —    
0.30  
0.08  
  —    
(0.13) 
  —    
$  1.52  

0.04  
  —    
0.06  
  —    
  —    
  —    
  —    
  —    
  —    
$  1.61  

$ 

 
 
  
   
 
 
 
 
 
  
  
  
  
  
  
  
  
 
 
 
 
 
 
  
  
  
  
  
  
 
  
  
  
  
  
  
 
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
  
 
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
  
 
 
 
 
 
 
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
  
 
  
  
  
  
  
  
ITEM 7. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS  
Results of Operations  
General  
The general nature of our business is a motorsports themed amusement enterprise, furnishing amusement to the public in the form of 
motorsports themed entertainment. We derive revenues primarily from (i) admissions to motorsports events and motorsports themed 
amusement activities held at our facilities, (ii) revenue generated in conjunction with or as a result of motorsports events and 
motorsports themed amusement activities conducted at our facilities, and (iii) catering, concession and merchandising services during 
or as a result of these events and amusement activities.  

“Admissions, net” revenue includes ticket sales for all of our racing events and other motorsports activities and amusements, net of 
any applicable taxes.  

“Motorsports related” revenue primarily includes television and ancillary media rights fees, promotion and sponsorship fees, 
hospitality rentals (including luxury suites, chalets and the hospitality portion of club seating), advertising revenues, royalties from 
licenses of our trademarks, parking and camping revenues, and track rental fees.  

“Food, beverage and merchandise” revenue includes revenues from concession stands, direct sales of souvenirs, hospitality catering, 
programs and other merchandise and fees paid by third party vendors for the right to occupy space to sell souvenirs and concessions at 
our motorsports entertainment facilities.  

Direct expenses include (i) prize and point fund monies and NASCAR sanction fees, (ii) motorsports related expenses, which include 
labor, advertising, costs of competition paid to sanctioning bodies other than NASCAR and other expenses associated with the 
promotion of all of our motorsports events and activities, and (iii) food, beverage and merchandise expenses, consisting primarily of 
labor and costs of goods sold.  

Critical Accounting Policies and Estimates  
The preparation of financial statements in conformity with accounting principles generally accepted in the United States requires 
management to make estimates and assumptions that affect the reported amounts of assets and liabilities, disclosure of contingent 
assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting 
period. While our estimates and assumptions are based on conditions existing at and trends leading up to the time the estimates and 
assumptions are made, actual results could differ materially from those estimates and assumptions. We continually review our 
accounting policies, how they are applied and how they are reported and disclosed in the financial statements.  

The following is a summary of our critical accounting policies and estimates and how they are applied in the preparation of the 
financial statements.  

Basis of Presentation and Consolidation. We consolidate all entities we control by ownership of a majority voting interest and 
variable interest entities for which we have the power to direct activities and the obligation to absorb losses. Our judgment in 
determining if we consolidate a variable interest entity includes assessing which party, if any, has the power and benefits. Therefore, 
we evaluate which activities most significantly affect the variable interest entities economic performance and determine whether we, 
or another party, have the power to direct these activities.  

We apply the equity method of accounting for our investments in joint ventures and other investees whenever we can exert significant 
influence on the investee but do not have effective control over the investee. Our consolidated net income includes our share of the net 
earnings or losses from these investees. Our judgment regarding the level of influence over each equity method investee includes 
considering factors such as our ownership interest, board representation and policy making decisions. We periodically evaluate these 
equity investments for potential impairment where a decline in value is determined to be other than temporary. We eliminate all 
significant intercompany transactions from financial results.  

Revenue Recognition. Advance ticket sales and event-related revenues for future events are deferred until earned, which is generally 
once the events are conducted. The recognition of event-related expenses is matched with the recognition of event-related revenues.  

 
 
  
NASCAR contracts directly with certain network providers for television rights to the entire NASCAR Sprint Cup, Nationwide and 
Camping World Truck series schedules. Event promoters share in the television rights fees in accordance with the provision of the 
sanction agreement for each NASCAR Sprint Cup, Nationwide and Camping World Truck series event. Under the terms of this 
arrangement, NASCAR retains 10.0 percent of the gross broadcast rights fees allocated to each NASCAR Sprint Cup, Nationwide and 
Camping World Truck series event as a component of its sanction fees. The promoter records 90.0 percent of the gross broadcast 
rights fees as revenue and then records 25.0 percent of the gross broadcast rights fees as part of its awards to the competitors. 
Ultimately, the promoter retains 65.0 percent of the net cash proceeds from the gross broadcast rights fees allocated to the event.  

Our revenues from marketing partnerships are paid in accordance with negotiated contracts, with the identities of partners and the 
terms of sponsorship changing from time to time. Some of our marketing partnership agreements are for multiple facilities and/or 
events and include multiple specified elements, such as tickets, hospitality chalets, suites, display space and signage for each included 
event. The allocation of such marketing partnership revenues between the multiple elements, events and facilities is based on relative 
selling price. The sponsorship revenue allocated to an event is recognized when the event is conducted.  

Revenues and related costs from the sale of merchandise to retail customers, internet sales and direct sales to dealers are recognized at 
the time of sale.  

Business Combinations. All business combinations are accounted for under the acquisition method. Whether net assets or common 
stock is acquired, fair values are determined and assigned to the purchased assets and assumed liabilities of the acquired entity. The 
excess of the cost of the acquisition over fair value of the net assets acquired is recorded as goodwill. Business combinations involving 
existing motorsports entertainment facilities commonly result in a significant portion of the purchase price being allocated to the fair 
value of the contract-based intangible asset associated with long-term relationships manifest in the sanction agreements with 
sanctioning bodies, such as NASCAR and Grand American series. The continuity of sanction agreements with these bodies has 
historically enabled the facility operator to host motorsports events year after year. While individual sanction agreements may be of 
terms as short as one year, a significant portion of the purchase price in excess of the fair value of acquired tangible assets is 
commonly paid to acquire anticipated future cash flows from events promoted pursuant to these agreements which are expected to 
continue for the foreseeable future and therefore, in accordance with ASC 805-50, “Business Combinations,” are recorded as 
indefinite-lived intangible assets recognized apart from goodwill.  

Capitalization and Depreciation Policies. Property and equipment are stated at cost. Maintenance and repairs that neither materially 
add to the value of the property nor appreciably prolong its life are charged to expense as incurred. Depreciation and amortization for 
financial statement purposes are provided on a straight-line basis over the estimated useful lives of the assets. When we construct 
assets, we capitalize costs of the project, including, but not limited to, certain pre-acquisition costs, permitting costs, fees paid to 
architects and contractors, certain costs of our design and construction subsidiary, property taxes and interest.  

We must make estimates and assumptions when accounting for capital expenditures. Whether an expenditure is considered an 
operating expense or a capital asset is a matter of judgment. When constructing or purchasing assets, we must determine whether 
existing assets are being replaced or otherwise impaired, which also is a matter of judgment. Our depreciation expense for financial 
statement purposes is highly dependent on the assumptions we make about our assets’ estimated useful lives. We determine the 
estimated useful lives based upon our experience with similar assets, industry, legal and regulatory factors, and our expectations of the 
usage of the asset. Whenever events or circumstances occur which change the estimated useful life of an asset, we account for the 
change prospectively.  

Interest costs associated with major development and construction projects are capitalized as part of the cost of the project. Interest is 
typically capitalized on amounts expended using the weighted-average cost of our outstanding borrowings, since we typically do not 
borrow funds directly related to a development or construction project. We capitalize interest on a project when development or 
construction activities begin, and cease when such activities are substantially complete or are suspended for more than a brief period.  

Impairment of Long-lived Assets, Goodwill and Other Intangible Assets. Our consolidated balance sheets include significant amounts 
of long-lived assets, goodwill and other intangible assets which could be subject to impairment.  

• 

In fiscal 2009, we recorded a non-cash charge of approximately $16.7 million as an impairment of long-lived assets 
primarily attributable to the reduction of the carrying value of our Staten Island property and impairment charges relating 
to certain other long-lived assets.  

 
 
  
• 

•  

In fiscal 2010, we recorded a before-tax charge of approximately $8.9 million as an impairment of long-lived assets 
primarily attributable to the non-cash impairment of certain costs related to the Daytona Development Project and removal 
of certain other long-lived assets located at our motorsports facilities.  
In fiscal 2011, we recorded a non-cash impairment totaling approximately $4.7 million, as an impairment of long-lived 
assets, primarily attributable to the removal of certain other long-lived assets located at our motorsports facilities.  

As of November 30, 2011, goodwill and other intangible assets and property and equipment accounts for approximately 
$1,669.3 million, or 85.8 percent of our total assets. We account for our goodwill and other intangible assets in accordance with ASC 
350 and for our long-lived assets in accordance with ASC 360.  

We follow applicable authoritative guidance on accounting for goodwill and other intangible assets which specifies, among other 
things, non-amortization of goodwill and other intangible assets with indefinite useful lives and requires testing for possible 
impairment, either upon the occurrence of an impairment indicator or at least annually. We complete our annual testing in our fiscal 
fourth quarter, based on assumptions regarding our future business outlook and expected future discounted cash flows attributable to 
such assets (using the fair value assessment provision of applicable authoritative guidance), supported by quoted market prices or 
comparable transactions where available or applicable.  

While we continue to review and analyze many factors that can impact our business prospects in the future (as further described in 
“Risk Factors”), our analysis is subjective and is based on conditions existing at, and trends leading up to, the time the estimates and 
assumptions are made. Different conditions or assumptions, or changes in cash flows or profitability, if significant, could have a 
material adverse effect on the outcome of the impairment evaluation and our future condition or results of operations. Despite the 
current adverse economic trends, the decline in consumer confidence and the rise in unemployment, which have contributed to the 
decrease in attendance related as well as corporate partner revenues for certain of our motorsports entertainment events since fiscal 
2008, we believe there has been no significant change in the long-term fundamentals of our ongoing motorsports event business. We 
believe our present operational and cash flow outlook further support our conclusion.  

In connection with our fiscal 2011 assessment of goodwill and intangible assets for possible impairment we used the methodology 
described above. We believe our methods used to determine fair value and evaluate possible impairment were appropriate, relevant, 
and represent methods customarily available and used for such purposes. Our latest annual assessment of goodwill and other 
intangible assets in the fourth quarter of fiscal 2011 indicated there had been no impairment and the fair value substantially exceeded 
the carrying value for the respective reporting units, except for one reporting unit. The estimated fair value for this one reporting unit, 
which has goodwill of less than $20.0 million, exceeded the carrying value by less than 7 percent as determined using our internal 
discounted cash flow methodology. We believe the most recent comparable market transactions would support a substantially higher 
valuation.  

In addition, our growth strategy includes investing in certain joint venture opportunities. In these equity investments we exert 
significant influence on the investee but do not have effective control over the investee, which adds an additional element of risk that 
can adversely impact our financial position and results of operations. The carrying value of our equity investments was $100.1 million 
at November 30, 2011.  

Income Taxes. The tax law requires that certain items be included in our tax return at different times than when these items are 
reflected in our consolidated financial statements. Some of these differences are permanent, such as expenses not deductible on our tax 
return. However, some differences reverse over time, such as depreciation expense, and these temporary differences create deferred 
tax assets and liabilities. Our estimates of deferred income taxes and the significant items giving rise to deferred tax assets and 
liabilities reflect our assessment of actual future taxes to be paid on items reflected in our financial statements, giving consideration to 
both timing and probability of realization. Actual income taxes could vary significantly from these estimates due to future changes in 
income tax law or changes or adjustments resulting from final review of our tax returns by taxing authorities, which could also 
adversely impact our cash flow.  

In the ordinary course of business, there are many transactions and calculations where the ultimate tax outcome is uncertain. Accruals 
for uncertain tax positions are provided for in accordance with the requirements of ASC 740, “Income Taxes.” Under this guidance, 
we may recognize the tax benefit from an uncertain tax position only if it is more likely than not that the tax position will be sustained 
on examination by the taxing authorities, based on the technical merits of the position. The tax benefits recognized in the financial 
statements from such a position should be measured based on the largest benefit that has a greater than 50.0 percent likelihood of 
being realized upon the ultimate settlement. This interpretation also provides guidance on de-recognition of income tax assets and 
liabilities, classification of current and deferred income tax assets and liabilities, accounting for interest and penalties associated with  

 
 
  
tax positions, and income tax disclosures. Judgment is required in assessing the future tax consequences of events that have been 
recognized in our financial statements or tax returns. Although we believe the estimates are reasonable, no assurance can be given that 
the final outcome of these matters will not be different than what is reflected in the historical income tax provisions and accruals. Such 
differences could have a material impact on the income tax provision and operating results in the period in which such determination 
is made.  

Contingent Liabilities. Our determination of the treatment of contingent liabilities in the financial statements is based on our view of 
the expected outcome of the applicable contingency. In the ordinary course of business, we consult with legal counsel on matters 
related to litigation and other experts both within and outside our Company. We accrue a liability if the likelihood of an adverse 
outcome is probable and the amount of loss is reasonably estimable. We disclose the matter but do not accrue a liability if the 
likelihood of an adverse outcome is reasonably possible and an estimate of loss is not determinable. Legal and other costs incurred in 
conjunction with loss contingencies are expensed as incurred.  

Equity and Other Investments  
Hollywood Casino at Kansas Speedway  
In February 2010, Kansas Entertainment, LLC, (“Kansas Entertainment”) a 50/50 joint venture of Penn and Kansas Speedway 
Development Corporation (“KSDC”), a wholly owned indirect subsidiary of ISC, received the final approval under the Kansas 
Expanded Lottery Act, along with its gaming license from the Kansas Racing and Gaming Commission, to proceed with the 
construction of the Hollywood-themed and branded destination entertainment facility, overlooking turn two of Kansas Speedway. 
Kansas Entertainment began construction of the facility in April 2010 which is scheduled to open on February 3, 2012.  

The initial phase of the Hollywood Casino at Kansas Speedway features a 95,000 square foot casino with 2,000 slot machines and 52 
table games (including 12 poker tables), a 1,253 space parking structure as well as a sports-themed bar, dining and entertainment 
options. Kansas Entertainment is funding the initial phase of the development with equity contributions from each partner. KSDC and 
Penn will share equally in the cost of developing and constructing the facility.  

We currently estimate that our share of capitalized development costs for the project, excluding our contribution of land, will be 
approximately $155.0 million. Through November 30, 2011, we have funded approximately $92.1 million of these capitalized 
development costs and expect to fund the remaining amount through the opening of the casino. In addition, we expect to fund certain 
working capital needs of the project prior to opening. Also, we will continue to incur certain other start up and related costs through 
opening, which will be expensed through equity in net loss from equity investments. Penn is the managing member of Kansas 
Entertainment and is responsible for the development and operation of the casino.  

We have accounted for Kansas Entertainment as an equity investment in our financial statements as of November 30, 2011. Our 
50.0 percent portion of Kansas Entertainment’s net loss was approximately $1.9 million and $4.2 million for fiscal years 2010 and 
2011, respectively, related to certain start up costs, and is included in equity in net loss from equity investments in our consolidated 
statements of operations. There were no operations included in our consolidated statements of operations in the same period in fiscal 
2009.  

Staten Island Property  
In connection with our efforts to develop a major motorsports entertainment facility in the New York metropolitan area, our wholly 
owned indirect subsidiary, 380 Development, purchased a total of 676 acres located in the New York City borough of Staten Island in 
early fiscal 2005 and began improvements including fill operations on the property. In December 2006, we announced our decision to 
discontinue pursuit of the speedway development on Staten Island.  

During the third quarter of fiscal 2009, we determined, based on our understanding of the real estate market, that the current carrying 
value of the property was in excess of the fair market value. As a result, we recognized a non-cash, pre-tax charge in our results of 
approximately $13.0 million, or $0.16 per diluted share, which is included in the Motorsports Event segment.  

In October 2009, we entered into, and subsequently amended, an agreement (“Agreement”) with KB Marine Holdings LLC (“KB 
Holdings”) under which KB Holdings would acquire 100 percent of the outstanding equity membership interests of 380 Development. 
Upon execution of the Agreement, ISC received a non-refundable $1.0 million payment. The most recent amendment reflected a total 
purchase price of approximately $88.0 million. We expected that the proceeds from the sale, net of applicable broker commissions and 
other closing costs would have resulted in an immaterial gain on the transaction upon closing.  

 
 
On December 6, 2010, we announced the termination of the amended Agreement with KB Holdings for the sale of the interests in 
380 Development. KB Holdings did not fulfill the terms of the amended Agreement to close the transaction on or before 
November 30, 2010. We are currently pursuing further discussions with KB Holdings as well as alternative buyers for the interests in 
380 Development.  

On March 30, 2011, the New York State Department of Environmental Conservation (“DEC”) published for public comment a series 
of documents, including an Engineering Work Plan, which will allow the property to be filled. The DEC received comments and 
subsequently finalized the Engineering Work Plan, as well as a Modified Order on Consent and other related documents. Execution of 
these documents will allow the property to be filled and remaining environmental remediation to be completed, both of which are 
necessary precursors for commercial development of the property. We believe this is an important step in the development of the 
property and its potential to bring jobs and economic development to Staten Island. Currently we do not anticipate that the DEC 
documents will be signed or that filling activities will commence until after we have sold our interest in 380 Development.  

Motorsports Authentics  
We are partners with Speedway Motorsports, Inc. in a 50/50 joint venture, SMISC, LLC, which, through its wholly owned subsidiary 
Motorsports Authentics, LLC conducts business under the name Motorsports Authentics. MA designs, promotes, markets and 
distributes motorsports licensed merchandise.  

In fiscal 2009, MA management and ownership considered various approaches to optimize performance in MA’s various distribution 
channels. As the challenges were assessed, it became apparent that there was significant risk in future business initiatives in mass 
apparel, memorabilia and other yet to be developed products. These initiatives had previously been deemed achievable and were 
included in projections that supported the carrying value of inventory, goodwill and other intangible assets on MA’s balance sheet. 
This analysis, combined with a long-term macroeconomic outlook that was less robust than previously expected, triggered MA’s 
review of certain assets under ASC 350 and ASC 360 and our evaluation under ASC 320-10.  

As a result of the foregoing which triggered our evaluation performed under ASC 320-10 we recognized significant impairments of 
our equity investment in MA during the second and fourth quarters of fiscal 2009, resulting in a reduction to the carrying value of our 
investment in MA to zero at November 30, 2009. MA’s management, with the assistance of an independent appraisal firm, completed 
its review in the fourth quarter of fiscal 2009, concluding that the fair value of MA’s goodwill and intangible assets should be reduced 
to zero.  

We did not recognize any net income or loss from operations of MA during fiscal 2010 or 2011, respectively. Our 50.0 percent portion 
of MA’s fiscal 2009 net loss is approximately $77.6 million, or $1.63 per diluted share, which included the aforementioned 
impairment charges.  

We have a guaranty exposure to one NASCAR team licensor which will be satisfied upon MA making certain payments to the team 
through January 2013. As of November 30, 2011, our guaranty exposure was approximately $2.5 million. While it is possible that 
some obligation under this guarantee may occur in the future, the amount we will ultimately pay cannot be estimated at this time. In 
any event, we do not believe that the ultimate financial outcome will have a material impact on our financial position or results of 
operations.  

Income Taxes  
The tax treatment of providing a valuation allowance related to losses incurred by our Motorsports Authentics equity investment, 
partially offset by the reduction in income taxes due to the interest income related to our settlement with the Internal Revenue Service, 
are the principal causes of the increased effective income tax rate for the fiscal year ended November 30, 2009. The de-recognition of 
potential interest and penalties associated with certain state settlements as well as certain state credits accrued are the principal causes 
of the decreased effective income tax rate for the fiscal year ended November 30, 2010.  

As a result of the above items, our effective income tax rate increased from the statutory income rate to approximately 85.5 percent for 
the fiscal year ended November 30, 2009, and decreased from the statutory income rate to approximately 27.0 percent for the fiscal 
year ended November 30, 2010.  

 
 
  
Current Litigation  
From time to time, we are a party to routine litigation incidental to our business. We do not believe that the resolution of any or all of 
such litigation will have a material adverse effect on our financial condition or results of operations.  

Future Trends in Operating Results  
Economic conditions, including those affecting disposable consumer income and corporate budgets such as employment, business 
conditions, interest rates and taxation rates, impact our ability to sell tickets to our events and to secure revenues from corporate 
marketing partnerships. We believe that unprecedented adverse economic trends, particularly the decline in consumer confidence, 
affected the frequency with which our guests choose to visit our major motorsports facilities. This significantly contributed to the 
decreased level of attendance for certain of our motorsports entertainment events since the start of the recession in 2008. Absent a 
sustained improvement in consumer confidence that includes an increase in discretionary spending, we expect certain of these adverse 
trends to persist through fiscal 2012, which can have an impact on our business, especially attendance-related and corporate partner 
revenues. Mitigating the potential decline in certain revenue categories, are cost containment initiatives that have already been 
implemented. While these initiatives have had, and are expected to continue to have, a positive impact on our financial position, the 
Company does not have significant additional incremental costs that can be reduced without materially altering the way it operates.  

Admissions  
An important component of our operating strategy has been our long-standing practice of focusing on supply and demand when 
evaluating ticket pricing and adjusting capacity at our facilities. By effectively managing ticket prices and seating capacity, we have 
historically shown the ability to stimulate ticket renewals and advance ticket sales. Advance ticket sales result in earlier cash flow and 
reduce the potential negative impact of actual, as well as forecasted, inclement weather on ticket sales. With any ticketing program, we 
first examine our ticket pricing structure at each of our major motorsports facilities to ensure that prices are in line with market 
demand. When determined necessary, we will adjust ticket pricing.  

It is important that we maintain the integrity of our pricing model by rewarding our best and loyal customers. We do not adjust pricing 
downward inside of the sales cycle and avoid rewarding last-minute ticket buyers by discounting tickets. Further, we limit and monitor 
the availability of promotional tickets. All of these factors could have a detrimental effect on our pricing model and long-term value of 
our business. We believe it is more important to encourage advance ticket sales and maintain price integrity to achieve long-term 
growth than to capture short-term incremental revenue. However, at certain of our motorsports facilities, after the renewal period ends, 
we have gradually increased the ticket price up to event day to maximize revenue.  

During this period of reduced consumer confidence, we have experienced compressed sales cycles for our events as our customers are 
making ticket purchasing decisions closer to the event date. To address this and to be sensitive to the economic challenges that many 
of our fans faced, in 2009 and 2010, we reduced pricing for our major events as well as unbundled a substantial number of tickets to 
better respond to consumer demand. For the 2011 season, we believe these ticket pricing initiatives already implemented were aligned 
with demand, providing attractive price points for all income levels. We expect to maintain our current ticket pricing strategies for the 
upcoming 2012 season; adjusting pricing only in targeted areas within our motorsports facilities. In addition to adjusting ticket pricing 
when appropriate, we are also motivating our customers to renew early with various incentives as well as special access privileges.  

Adjusting sellable seating capacity at our major motorsports facilities that host NASCAR Sprint Cup Series events is another initiative 
designed to regain a more normalized advance ticket sales trend. Since fiscal 2010, we have reduced sellable capacity by 
approximately 9.0 percent. The reduction of sellable capacity, which is primarily achieved by providing improved and wider seating 
for our fans, is enhancing the overall guest experience. Any further reduction in capacity will be incremental as we gradually improve 
seating at our facilities.  

We have been actively pursuing new customers through various segmented marketing programs. We have expanded our youth 
initiatives to encourage families to attend. In many instances, children 12 and under are admitted free with a ticketed adult. The 
younger demographic is our next generation race fan. To market to this demographic, traditional means of advertising may not be 
adequate to reach them effectively. Other mediums, primarily social media channels, more effectively reach and resonate with the 
youth segment. Based on a 2011 consumer engagement study, more than 50 percent of all fans now get NASCAR-related information 
from social media channels. As such, we are actively involved in creating compelling interactive digital experiences with current and 
potential fans through these channels. In addition, we are implementing programs aimed at engaging first-time race fans to educate 
them on getting the most out of the experience and a better understanding of the sport.  

 
 
  
Corporate Partnerships  
We believe that our presence in key metropolitan statistical areas, year-round event schedule, impressive portfolio of major 
motorsports events and attractive fan demographics are beneficial as we continue to pursue renewal and expansion of existing 
marketing partnerships and establish new corporate relationships.  

Our corporate sales team continues to generate strong levels of interest from corporate prospects. Economic trends experienced since 
2008 have influenced corporate budgets, sales and contract duration. Beginning in 2011, we have seen pricing stabilization for many 
of our inventory of assets. For fiscal 2011, we sold all of our 2011 NASCAR Sprint Cup and Nationwide series event entitlements.  

Entering into the 2012 season, we have more available inventory than in previous years due to the shorter duration of contracted 
terms. We expect, based on current interest and demand, that we will secure all of our 2012 NASCAR Sprint Cup and Nationwide 
series event entitlements. We believe that revenues from our corporate marketing relationships will grow over the long term, 
contributing to strong earnings and cash flow stability and predictability.  

In a positive development for the sport, NASCAR and Sprint signed a multi-year agreement, extending Sprint’s role as title sponsor of 
NASCAR through the 2016 season. Sprint is the largest sponsor in the sport and this extension is a big win for the industry.  

Television Broadcast and Ancillary Media Rights  
Domestic broadcast and ancillary media rights fees revenues are an important component of our revenue and earnings stream. Starting 
in 2007, NASCAR entered into new combined eight-year agreements with FOX, ABC/ESPN, TNT and SPEED for the domestic 
broadcast and related rights for its three national touring series — Sprint Cup, Nationwide and Camping World Truck. The agreements 
total approximately $4.5 billion over the eight-year period from 2007 through 2014. This results in an approximate $560.0 million 
gross average annual rights fee for the industry, a more than 40.0 percent increase over the previous contract average of $400.0 million 
annually. The industry rights fees were approximately $530.0 million, $545.0 million and $565.0 million for fiscal 2009, 2010 and 
2011, respectively, and will be approximately $585.0 million for 2012; $605.0 million for 2013; and, $630.0 million for 2014.  

FOX and TNT have been strong supporters of NASCAR racing since 2001, and both have played a major role in the sport’s climb in 
popularity. We have, and expect to continue to see, ongoing broadcast innovation in their coverage of NASCAR racing events. Also 
notable was the return of ESPN to the sport in 2007, which it helped build throughout the 1980s and 1990s. ESPN’s coverage and 
weekly ancillary NASCAR-related programming continues to promote the sport across its various channels. Further, ESPN broadcasts 
substantially the entire ABC/ESPN inventory of NASCAR Sprint Cup and Nationwide series events, providing these series with the 
continuity and promotional support that we believe will allow them to flourish. ESPN, with a subscriber base at approximately 
100 million homes, has the ability to attract younger viewers as well as create more exposure for the sport. Cable broadcasters can 
typically support a higher investment due to subscriber fees that are not available to traditional networks, which is a potential benefit 
when NASCAR negotiates the next consolidated domestic broadcast and ancillary media rights contract.  

While the media landscape continues to evolve, we believe NASCAR’s position in the sports and entertainment industry remains 
strong. The NASCAR Sprint Cup Series remains the second highest rated regular season sport on television. For the 2011 season, an 
average of 4.4 million households and 6.5 million viewers tuned into each NASCAR Sprint Cup Series event, an increase of 
approximately 8.0 percent and 10.0 percent, respectively, over fiscal 2010. Also, over 70 million unique viewers tuned into a 
NASCAR Sprint Cup Series event, and on average per event, NASCAR has the second largest number of viewers and people 
watching together as well as the largest percentage of female viewers. The NASCAR Sprint Cup Series is the number two sport 
among all key demographic groups, trailing only the NFL. This past year saw the key demographic group, the 18- to 34-year-old male, 
increase viewership by 17.0 percent from last season. In addition, the NASCAR Nationwide Series is the second-highest rated 
motorsports series on television and the NASCAR Camping World Truck Series is the third-highest rated motorsports series on cable 
television. These solid ratings and results, we believe, puts NASCAR in a strong negotiating position for the next broadcast media 
rights agreements.  

We also benefit from NASCAR’s ancillary rights agreements for which we receive a share of contracted revenues from various 
partners such as Turner Sports (NASCAR.COM) and SiriusXM Radio. Through ancillary rights sharing we receive, at times, revenues 
for international broadcasting, NASCAR images, specialty pay-per-view telecasts and other media content distribution. The various 
contracted agreements are negotiated separately by NASCAR, and vary in terms and duration.  

 
 
  
SiriusXM Radio has been the most significant contributor to the industry’s ancillary rights revenue. In 2007, Sirius Satellite Radio, the 
predecessor to SiriusXM Radio, entered into a five year agreement to be NASCAR’s exclusive satellite radio partner. Since entering 
into the contract, Sirius Satellite Radio and XM Satellite Radio merged to form Sirius XM Radio. Prior to this merger, both were 
actively competing against each other for the distribution rights for original programming thereby increasing the pricing of these 
rights. With the merger completed in 2008 and only one satellite provider bidding, distribution rights agreements entered into 
currently have generally been lower. This is the case with the agreement NASCAR recently executed for SiriusXM Radio to continue 
as the exclusive satellite rights provider for NASCAR.  

For 2011, the industry will receive approximately $17.0 million in these ancillary rights fees of which we will receive approximately 
$7.0 million. However, we expect to receive an immaterial amount of ancillary revenue in 2012, due primarily to the following 
factors:  
• 

The aforementioned lower future rights fees received from Sirius XM Radio; and  
In order to achieve optimal exploitation of online content, we believe NASCAR should negotiate a buy-out of the 
remaining two years of Turner Sports’ exclusive rights to all NASCAR-related online content.  

• 

Domestic broadcast media rights fees provide significant cash flow visibility to us, race teams and NASCAR over the contract term. 
Television broadcast and ancillary rights fees from continuing operations received from NASCAR for the NASCAR Sprint Cup, 
Nationwide and Camping World Truck series events conducted at our wholly owned facilities under these agreements, and recorded 
as part of motorsports related revenue, were approximately $262.0 million, $269.1 million and $278.8 million for fiscal 2009, 2010 
and 2011, respectively. Operating income generated by these media rights were approximately $192.1 million, $197.5 million and 
$204.5 million for fiscal 2009, 2010 and 2011, respectively.  

As media rights revenues fluctuate so do the variable costs tied to the percentage of broadcast rights fees required to be paid to 
competitors as part of NASCAR Sprint Cup, Nationwide and Camping World Truck series sanction agreements. NASCAR prize and 
point fund monies, as well as sanction fees (“NASCAR direct expenses”), are outlined in the sanction agreement for each event and 
are negotiated in advance of an event. As previously discussed, included in these NASCAR direct expenses are amounts equal to 25.0 
percent of the gross domestic television broadcast rights fees allocated to our NASCAR Sprint Cup, Nationwide and Camping World 
Truck series events, as part of prize and point fund money (See “Critical Accounting Policies and Estimates — Revenue 
Recognition”). These annually negotiated contractual amounts paid to NASCAR contribute to the support and growth of the sport of 
NASCAR stock car racing through payments to the teams and sanction fees paid to NASCAR. As such, we do not expect these costs 
to materially decrease in the future as a percentage of admissions and motorsports related income.  

Sanctioning Bodies  
Our success has been, and is expected to remain, dependent on maintaining good working relationships with the organizations that 
sanction events at our facilities, particularly with NASCAR, whose sanctioned events at our wholly owned facilities accounted for 
approximately 90.4 percent of our revenues in fiscal 2011. NASCAR continues to entertain and discuss proposals from track operators 
regarding potential realignment of their portfolio of NASCAR Sprint Cup Series dates to more geographically diverse and potentially 
more desirable markets where there may be greater demand, resulting in an opportunity for increased revenues to the track operators. 
We believe that realignments have provided, and will continue to provide, incremental net positive revenue and earnings as well as 
further enhance the sport’s exposure in highly desirable markets, which we believe benefits the sport’s fans, teams, sponsors and 
television broadcast partners as well as promoters.  

Capital Improvements  
Enhancing the live event experience for our guest is a critical strategy for future growth. We are convinced that our focus on driving 
incremental earnings by improving the fan experience will lead to increased ticket sales, better pricing power, and greater potential to 
capture market share, in the long-term. We compete for the consumers’ discretionary dollar with other entertainment options such as 
concerts and other major sporting events not just motorsport events. To better meet our customer’s expectations, we are committed to 
improving the guest experience through on-going capital improvements at our facilities to better position the Company for long-term 
growth. Today’s consumer wants easy access into and out of a venue; comfortable and wider seating; clean and available facilities; 
enhanced audio and visual engagement; and social connectivity. We also anticipate modest capital spending on other projects for 
maintenance, safety and regulatory requirements.  

We are confident that by delivering memorable guest experiences, along with attractive pricing and fantastic racing, we will generate 
stronger attendance-related revenues, as well as bottom-line results. While we focus on allocating our capital to generate returns in  

 
 
  
excess of our cost of capital, certain of these capital improvement investments may not provide immediate, directly traceable positive 
returns on invested capital but will better enable us to effectively compete with other entertainment venues for consumer and corporate 
spending.  

We are currently assessing the feasibility of increasing our capital spending at existing facilities above recent levels beginning in 2013. 
Any increased spending above recent levels will depend upon several factors such as a stable economic operating environment, credit 
availability, and, preferably, the sale of our Staten Island property.  

Growth Strategies  
Our growth strategies also include exploring ways to grow our businesses through acquisitions and external developments that offer 
attractive financial returns. This has been demonstrated through our joint venture to develop and operate a Hollywood-themed and 
branded casino and entertainment destination facility overlooking turn two of Kansas Speedway (see “Hollywood Casino at Kansas 
Speedway”) with Penn.  

The initial phase of the Hollywood Casino at Kansas Speedway features a 95,000 square foot casino with 2,000 slot machines and 52 
table games (including 12 poker tables), a 1,253 space parking structure as well as a sports-themed bar, dining and entertainment 
options. The Hollywood Casino at Kansas Speedway, which is scheduled to open on February 3, 2012, will have incredible views of 
the Kansas Speedway and be a great amenity during race weekends. Both the Kansas Speedway and the Hollywood Casino at Kansas 
Speedway will benefit year-round from the overall appeal of the local entertainment zone which surrounds the complex and features 
many prominent shopping and leisure activities. This area which is part of the Kansas City Metropolitan Statistical Area currently 
attracts over 11 million visitors annually, making it one of biggest draws in the region.  

We currently estimate that our share of capitalized development costs for the project, excluding our contribution of land, remains at 
approximately $155.0 million. Through November 30, 2011, we have funded approximately $92.1 million of these capitalized 
development costs and expect to fund the remaining amount through the opening of the casino. We expect to fund certain working 
capital needs of the project prior to opening. Also, we will continue to incur certain other start up and related costs through opening, 
which will be expensed as equity in net loss from equity investments. 

We have funded our portion of the capitalized development costs and other start up and related costs with existing cash and from 
funds drawn on our revolving credit facility due to favorable borrowing terms. We will continue to fund the remaining portion of 
capitalized development costs; certain working capital needs; and certain other start up and related costs on our revolving credit 
facility. It is our expectation that we will be pay down the borrowings on our revolving credit facility that we associate with the 
Hollywood Casino at Kansas Speedway from our portion of its cash flow.  

We expect that the Hollywood Casino at Kansas Speedway will provide positive cash flow to us beginning in our fiscal 2012 second 
quarter and expect for the full 2012 fiscal year to result in break-even to slightly positive equity income in our consolidated income 
statement. While this is the first venture in our market-based real estate strategy to monetize our real estate through ancillary 
development, we are confident that this project will create significant value for our shareholders. We are interested in replicating 
further ancillary development at certain of our other motorsports facilities.  

Postponement and/or Cancellation of Major Motorsports Events  
We promote outdoor motorsports entertainment events. Weather conditions affect sales of, among other things, tickets, food, drinks 
and merchandise at these events. Poor weather conditions prior to an event, or even the forecast of poor weather conditions, could 
have a negative impact on us, particularly for walk-up ticket sales to events which are not sold out in advance. If an event scheduled 
for one of our facilities is delayed or postponed because of weather or other reasons such as, for example, the general postponement of 
all major sporting events in the United States following the September 11, 2001 terrorism attacks, we could incur increased expenses 
associated with conducting the rescheduled event, as well as possible decreased revenues from tickets, food, drinks and merchandise 
at the rescheduled event. If such an event is cancelled, we would incur the expenses associated with preparing to conduct the event as 
well as losing the revenues, including any live broadcast revenues, associated with the event to the extent such losses were not covered 
by insurance.  

 
 
Current Operations Comparison  
The following table sets forth, for each of the indicated periods, certain selected statement of operations data as a percentage of total 
revenues:  

Revenues: 

Admissions, net 
Motorsports related   
Food, beverage and merchandise 
Other 

Total revenues 

Expenses: 

Direct: 

Prize and point fund monies and NASCAR sanction 

fees 

Motorsports related 
Food, beverage and merchandise  

General and administrative 
Depreciation and amortization 
Impairment of long-lived assets 

Total expenses 

Operating income  
Interest expense, net 
Interest rate swap expense  
Loss on early redemption of debt 
Other income 
Equity in net loss from equity investments 

Income from continuing operations before income taxes 
Income taxes 
Income from continuing operations  
Loss from discontinued operations   
Net income 

For the Year Ended 
November 30, 
2010  

2011  

  24.9% 
  65.2  
  8.1  
  1.8  
 100.0  

  24.4  
  22.1  
  5.7  
  15.9  
  11.6  
  1.4  
  81.1  
  18.9  
  (2.3) 
  (3.7) 
  (1.0) 
  —    
  (0.3) 
  11.6  
  3.1  
  8.5  
  —    
  8.5% 

  22.9% 
  67.6  
  7.6  
  1.9  
 100.0  

  24.6  
  19.8  
  5.8  
  15.7  
  12.2  
  0.7  
  78.8  
  21.2  
  (2.3) 
  —    
  —    
  —    
  (0.7) 
  18.2  
  7.2  
  11.0  
  —    
  11.0% 

2009  

  28.2% 
  62.4  
  8.1  
  1.3  
 100.0  

  23.5  
  21.6  
  5.7  
  15.0  
  10.5  
  2.4  
  78.7  
  21.3  
  (2.6) 
  (0.6) 
  —    
  0.1  
  (11.2) 
  7.0  
  6.0  
  1.0  
  —    
  1.0% 

Comparison of Fiscal 2011 to Fiscal 2010  
The comparison of fiscal 2011 to fiscal 2010 is impacted by the following factors:  

• 

• 

• 

•  

Economic conditions, including those affecting disposable consumer income and corporate budgets such as employment, 
business conditions, interest rates and taxation rates, impact our ability to sell tickets to our events and to secure revenues 
from corporate marketing partnerships. We believe that unprecedented adverse economic trends, particularly the decline 
in consumer confidence and the rise in unemployment, contributed to the decrease in attendance related as well as 
corporate partner revenues for certain of our motorsports entertainment events beginning in mid-2008;  
The IndyCar Series events held at Kansas, Chicagoland, Watkins Glen, and Homestead, in fiscal 2010, were not held in 
fiscal 2011;  
The Fall NASCAR Sprint Cup and Nationwide series events held at Auto Club Speedway in fiscal 2010, were realigned to 
Kansas and Chicagoland, respectively, in fiscal 2011;  
In fiscal 2011, we recognized non-cash impairments of long-lived assets totaling approximately $4.7 million, or $0.06 per 
diluted share, primarily attributable to the removal of certain assets in connection with the repaving of the track and 
grandstand enhancements at Phoenix as well as grandstand enhancements at Kansas and Talladega. In fiscal 2010, we 
recognized non-cash impairments of long-lived assets totaling approximately $8.9 million, or $0.11 per diluted share, 
primarily attributable to certain costs related to the Daytona Development Project which were capitalized and that were no 
longer expected to benefit the future development of the project;  

 
 
  
  
 
 
 
 
  
  
  
  
  
  
  
  
 
 
 
  
  
  
  
 
  
  
  
 
  
  
  
 
 
 
 
 
  
  
  
  
 
  
  
  
  
 
 
 
 
  
  
  
  
 
 
  
  
  
  
  
  
  
  
 
  
  
  
  
• 

•  

• 

During fiscal 2010, we recognized approximately $23.9 million, or $0.30 per diluted share, in expenses related to an 
interest rate swap. In fiscal 2011, the remaining deferred interest rate swap balance is included in accumulated other 
comprehensive loss and is being amortized as interest expense over the ten year term of private placement senior notes 
issued in January 2011 (see “Future Liquidity”);  
During fiscal 2010, we recognized approximately $6.5 million in expenses, or $0.08 per diluted share, related to a partial 
redemption of $150 million principal 5.4% Senior Notes maturing in 2014 (see “Future Liquidity — Long-Term 
Obligations and Commitments”); and  
During fiscal 2010, we had favorable tax settlements with certain states, where we de-recognized potential interest and 
penalties totaling approximately $6.3 million, or $0.13 per diluted share. This de-recognition of interest and penalties was 
recorded in income tax expense in our consolidated statement of operations. There were no comparable activities related 
to these settlements in the same period of fiscal 2011.  

Admissions revenue decreased approximately $16.0 million, or 10.0 percent, in fiscal 2011 as compared to fiscal 2010. The decrease 
was largely attributable to lower attendance and weighted average ticket prices for certain events combined with the impact of 
previously discussed IndyCar Series schedule changes as well as certain other non-comparable operations. Partially offsetting these 
decreases were the previously discussed realigned NASCAR Sprint Cup and Nationwide events.  

Motorsports related revenue increased approximately $4.7 million, or 1.1 percent, in fiscal 2011 as compared to fiscal 2010. The 
increase is substantially attributable to increased television broadcast and ancillary rights as well as increased sponsorship, suite and 
hospitality revenue for certain events held during the fiscal year. The increase was partially offset by the net impact of the previously 
discussed IndyCar Series schedule changes as well as certain non-comparable operations.  

Food, beverage and merchandise revenue decreased approximately $4.7 million, or 8.9 percent, in fiscal 2011 as compared to fiscal 
2010. The decrease is substantially attributable to lower attendance for certain events and the impact of previously discussed IndyCar 
Series schedule changes. Partially offsetting the decrease were non-motorsports related event sales of concessions and catering.  

Prize and point fund monies and NASCAR sanction fees decreased approximately $3.0 million, or 1.9 percent, in fiscal 2011 as 
compared to fiscal 2010. The decrease was largely attributable to the reduction in the overall prize and point fees paid for the events 
held as compared to prior year. Partially offsetting the decreases were the increases in television broadcast rights fees for the 
NASCAR Sprint Cup, Nationwide and Camping World Truck series events as standard NASCAR sanctioning agreements require a 
specific percentage of television broadcast rights fees to be paid to competitors.  

Motorsports related expense decreased by approximately $17.7 million, or 12.4 percent, in fiscal 2011 as compared to fiscal 2010. The 
decrease is primarily attributable to the impact of previously mentioned IndyCar Series event schedule and business operation 
changes, including cost containment, focused to enhance margin without negatively impacting our guest experience. Motorsports 
related expenses as a percentage of combined admissions and motorsports related revenue decreased to approximately 21.9 percent for 
fiscal 2011, as compared to 24.5 percent for the same period in the prior year. The margin increase was primarily due to the impact of 
previously mentioned event schedule changes and focused cost containment.  

Food, beverage and merchandise expense decreased slightly by approximately $0.2 million, or 0.6 percent, in fiscal 2011 as compared 
to fiscal 2010. The decrease from the previously mentioned schedule changes were largely offset by the non-motorsports event 
concession sales and food costs and increases in certain other costs associated with concessions and catering to enhance the guest 
experience for both the consumer and corporate customers. Food, beverage and merchandise expense as a percentage of food, 
beverage and merchandise revenue increased to approximately 76.8 percent for fiscal 2011, as compared to 70.3 percent for the same 
period in the prior year. This decreased margin was attributable to certain lower margin transactions related to non-motorsports related 
event sales of concessions and catering, increased food costs and the enhanced concession and catering presentation at certain 
motorsports events.  

General and administrative expense decreased approximately $3.9 million, or 3.8 percent, in fiscal 2011 as compared to fiscal 2010. 
Decreases during the fiscal period in personnel related and various other costs driven by cost containment initiatives contributed 
significantly to the decreases, which were partially offset by certain carrying costs of our Staten Island property. General and 
administrative expenses as a percentage of total revenues decreased slightly to approximately 15.7 percent for fiscal 2011, as 
compared to 15.9 percent for fiscal 2010. The slight margin increase is primarily due to the previously discussed cost containment 
efforts, partially offset by the lower total revenue as well as the previously mentioned carrying costs related to our Staten Island 
property.  

 
 
  
Depreciation and amortization expense increased approximately $2.4 million, or 3.2 percent, in fiscal 2011 as compared to fiscal 
2010. The overall increase was attributable to capital expenditures for our ongoing facility enhancements and related initiatives.  

The impairment of long-lived assets of approximately $4.7 million during fiscal 2011 is primarily attributable to the ongoing removal 
of certain assets in connection with the previously discussed repaving of the track and grandstand enhancements at Phoenix and the 
grandstand enhancements at Kansas and Talladega.  

Interest income during fiscal 2011 was comparable to fiscal 2010.  

Interest expense decreased by approximately $0.5 million, or 3.3 percent, in fiscal 2011, as compared to fiscal 2010. The overall 
decrease was primarily due to the lower average balances on our revolving credit facilities, partial tender of senior notes due 2014 in 
the fourth quarter of fiscal 2010 and increased capitalized interest during the current period, primarily associated with our equity 
investment in the Hollywood Casino at Kansas Speedway. Partially offsetting these decreases was interest on the private placement 
senior notes issued in January 2011 and higher interest rates and fees on our credit facility as compared to the same periods in the prior 
year.  

Interest rate swap expense during fiscal 2010, totaled approximately $23.9 million, representing the expense on an interest rate swap 
during the period prior to the issuance of the related private placement in January 2011 (see “Future Liquidity — Long-Term 
Obligations and Commitments”). There was no comparable expense in fiscal 2011. In fiscal 2011, the remaining deferred interest rate 
swap balance is included in accumulated other comprehensive loss and is being amortized as interest expense over the ten year term of 
private placement senior notes issued in January 2011 (see “Future Liquidity”).  

Loss on early redemption of debt of approximately $6.5 million in fiscal 2010 is attributable to the aforementioned partial redemption 
of the $150 million principal 5.4 percent Senior Notes maturing in 2014 (see “Future Liquidity — Long-Term Obligations and 
Commitments”). There was no comparable amount in fiscal 2011.  

Equity investments represents our 50.0 percent equity investments in Hollywood Casino at Kansas Speedway and Motorsports 
Authentics (see “Equity and Other Investments”). The equity in net loss from equity investments in fiscal 2011 and 2010 relate to 
certain start up costs for the Hollywood Casino at Kansas Speedway. We did not recognize any net income or loss from operations of 
Motorsports Authentics in fiscal 2011 or in fiscal 2010.  

Our effective income tax rate increased from approximately 27.0 percent to approximately 39.3 percent during fiscal 2011 compared 
to fiscal 2010 (see “Income Taxes”).  

As a result of the foregoing, net income increased approximately $14.9 million, or $0.33 per diluted share, for fiscal 2011 as compared 
to fiscal 2010.  

Comparison of Fiscal 2010 to Fiscal 2009  
The comparison of fiscal 2010 to fiscal 2009 is impacted by the following factors:  

• 

• 

An IndyCar Series event held at Richmond and a NASCAR Camping World Truck Series event held at Auto Club 
Speedway in fiscal 2009 were not held in fiscal 2010. Offsetting this was a NASCAR Camping World Truck Series event 
held at Darlington in fiscal 2010 that was not held in fiscal 2009;  
In fiscal 2010, we recognized non-cash impairments of long-lived assets totaling approximately $8.9 million, or $0.11 per 
diluted share, primarily attributable to certain costs related to the Daytona Development Project which were capitalized 
and that were no longer expected to benefit the future development of the project. In fiscal 2009, we recognized non-cash 
impairments of long-lived assets totaling approximately $16.7 million, or $0.21 per diluted share, primarily attributable to 
the aforementioned decrease in the carrying value of our Staten Island property and, to a much lesser extent, impairments 
of certain other long-lived assets;  

 
 
  
• 

•  

• 

•  

During fiscal 2010, we recognized approximately $23.9 million, or $0.30 per diluted share, in expenses related to an 
interest rate swap. In fiscal 2009, we recognized approximately $4.3 million, or $0.05 per diluted share, in similar expense 
(see “Future Liquidity”);  
During fiscal 2010, we recognized approximately $6.5 million in expenses, or $0.08 per diluted share, related to a partial 
redemption of $150 million principal 5.4% Senior Notes maturing in 2014 (see “Future Liquidity — Long-Term 
Obligations and Commitments”);  
During fiscal 2009, we recorded certain charges related to our joint venture Motorsports Authentics (see Equity and Other 
Investments); and  
As a result of the previously discussed favorable settlements and on-going discussions with certain states, we de-
recognized potential interest and penalties totaling approximately $6.3 million or $0.13 per diluted share, in fiscal 2010. 
During fiscal 2009 we recognized interest income net of tax, of approximately $8.9 million, or $0.18 per diluted share, in 
our income tax expense as a result of our settlement with the Internal Revenue Service. This de-recognition of interest and 
penalties was recognized as a reduction in income tax expense in our consolidated statement of operations.  

Admissions revenue decreased approximately $35.0 million, or 17.9 percent, in fiscal 2010 as compared to fiscal 2009. We believe the 
decrease was driven by lower attendance attributable to ongoing adverse economic conditions as well as inclement weather and a 
decrease in our weighted average ticket price for certain events associated with the previously discussed value pricing initiatives.  

Motorsports related revenue decreased approximately $11.3 million, or 2.6 percent, in fiscal 2010 as compared to fiscal 2009. The 
decrease was substantially attributable to decreases in sponsorship, suite and hospitality revenues for certain events. To a lesser extent, 
contributing to change was the aforementioned Camping World Truck Series event not being held at Auto Club Speedway, and the 
IndyCar Series event not being held at Richmond, respectively. Partially offsetting these decreases was an increase in television 
broadcast and ancillary rights.  

Food, beverage and merchandise revenue decreased approximately $3.9 million, or 6.9 percent, in fiscal 2010 as compared to fiscal 
2009. The decrease was substantially attributable to the previously discussed lower attendance.  

Prize and point fund monies and NASCAR sanction fees decreased approximately $5.4 million, or 3.3 percent, in fiscal 2010 as 
compared to fiscal 2009. The decrease was primarily attributable to the reduction in overall prize and point fees paid for the events 
held in the period as compared to the same period in prior year. Partially offsetting overall decreases were the increases in television 
broadcast rights fees for the NASCAR Sprint Cup, Nationwide and Camping World Truck series events during the periods as standard 
NASCAR sanctioning agreements require a specific percentage of television broadcast rights fees to be paid to competitors. Partially 
offsetting the decrease was the aforementioned NASCAR Camping World Truck Series event held at Darlington that was not held in 
fiscal 2009.  

Motorsports related expense decreased by approximately $7.2 million, or 4.8 percent, in fiscal 2010 as compared to fiscal 2009. The 
decrease was primarily attributable to reduced promotional, advertising and other race related expenses during the period as a result of 
focused cost containment. Contributing to the decrease was aforementioned IndyCar Series event that was not held at Richmond in 
fiscal 2010 that was held in fiscal 2009. The decrease was partially offset by the aforementioned NASCAR Camping World Truck 
Series event held at Darlington added to the schedule in 2010. Motorsports related expenses as a percentage of combined admissions 
and motorsports related revenue increased slightly to approximately 24.5 percent for fiscal 2010, as compared to 23.9 percent for the 
same period in the prior year. The slight margin decrease was primarily due to the previously discussed lower admissions and 
motorsports related revenue during the period.  

Food, beverage and merchandise expense decreased approximately $2.2 million, or 5.6 percent, in fiscal 2010 as compared to fiscal 
2009. The decrease was primarily attributable to variable costs associated with the lower sales of merchandise and concessions, as 
well as catering. Food, beverage and merchandise expense as a percentage of food, beverage and merchandise revenue increased 
slightly to approximately 70.3 percent for fiscal 2010, as compared to 69.4 percent for the same period in the prior year. The slight 
margin decrease was primarily attributable to the ratio of fixed to variable costs.  

General and administrative expense decreased approximately $1.0 million, or 1.0 percent, in fiscal 2010 as compared to fiscal 2009. 
We incurred approximately $2.3 million of costs related to organizational and structural changes in connection with the company-wide 
initiative to reduce future operational costs. Offsetting this amount were ongoing cost containment initiatives that were put in place in  

 
 
  
fiscal 2009. General and administrative expenses as a percentage of total revenues increased to approximately 15.9 percent for fiscal 
2010, as compared to 15.0 percent for fiscal 2009. The slight margin decrease was primarily due to the previously discussed decrease 
in revenues, largely offset by our cost containment efforts.  

Depreciation and amortization expense increased approximately $1.6 million, or 2.1 percent, in fiscal 2010 as compared to fiscal 
2009. The increase was predominately attributable to our headquarters building (see “Future Liquidity”) which was put in service in 
the last month of fiscal 2009. Partially offsetting the increases were certain assets which have reached the end of their useful lives.  

The impairment of long-lived assets of approximately $8.9 million is primarily attributable to the aforementioned non-cash 
impairment of certain costs related to the Daytona Development Project and removal of certain other long-lived assets located at our 
motorsports facilities.  

Interest income decreased by approximately $0.9 million during fiscal 2010 as compared to fiscal 2009. The decrease was attributable 
to lower interest rates as compared to the same periods in the prior year.  

Interest expense decreased by approximately $4.0 million during fiscal 2010 as compared to fiscal 2009. The decrease is primarily due 
to the funding of the $150 million principal 4.2 percent Senior Notes maturity in April 2009 and the lower average outstanding 
balance on our credit facility as compared to the same period in the prior year. Partially offsetting the decrease was the interest on the 
term loan for our new headquarters building.  

Interest rate swap expense increased by approximately $19.6 million during fiscal 2010 as compared to fiscal 2009. The increase was 
primarily attributable to the termination of an interest rate swap and the reduction of the anticipated debt issuance from $150.0 million 
to $65.0 million during the fiscal year ended November 30, 2010.  

Loss on early redemption of debt of approximately $6.5 million in fiscal 2010 is attributable to the aforementioned partial redemption 
of the $150 million principal 5.4 percent Senior Notes maturing in 2014 (see “Future Liquidity — Long-Term Obligations and 
Commitments”) . There was no comparable amount in fiscal 2009.  

Equity in net loss from equity investments represented our 50.0 percent equity investments in Hollywood Casino at Kansas Speedway 
and Motorsports Authentics (see “Equity and Other Investments”). The equity in net loss from equity investments of approximately 
$1.9 million in fiscal 2010 related to certain start up costs for the Hollywood Casino at Kansas Speedway. There were no comparable 
costs in fiscal 2009. We did not recognize any net income or loss from operations of Motorsports Authentics in fiscal 2010 as 
compared to an approximate net loss of $77.6 million in fiscal 2009.  

Our effective income tax rate decreased from approximately 85.5 percent to approximately 27.0 percent during fiscal 2010 compared 
to fiscal 2009 (see “Income Taxes”).  

As a result of the foregoing, net income increased approximately $47.7 million, or $0.99 per diluted share, for fiscal 2010 as compared 
to fiscal 2009.  

Liquidity and Capital Resources  
General  
We have historically generated sufficient cash flow from operations to fund our working capital needs, capital expenditures at existing 
facilities, and return of capital through payments of an annual cash dividend and repurchase of our shares under our Stock Purchase 
Plan. In addition, we have used the proceeds from offerings of our Class A Common Stock, the net proceeds from the issuance of 
long-term debt, borrowings under our credit facilities and state and local mechanisms to fund acquisitions and development projects. 
At November 30, 2011, we had cash and cash equivalents totaling approximately $110.1 million, $152.0 million principal amount of 
senior notes outstanding, $50.0 million in borrowings on our $300.0 million revolving credit facility, a debt service funding 
commitment of approximately $62.2 million principal amount related to the taxable special obligation revenue (“TIF”) bonds issued 
by the Unified Government of Wyandotte County/Kansas City, Kansas (“Unified Government”), $50.7 million principal term loan 
related to our headquarters office building (the International Motorsports Center, or “IMC”); and $1.3 million principal amount of 
other third party debt. At November 30, 2011, we had working capital of $75.8 million, primarily supported by $110.1 million of cash 
and cash equivalents. At November 30, 2010, we had working capital of $58.3 million, which was anchored by $84.2 million of cash 
and cash equivalents.  

 
 
Our liquidity is primarily generated from our ongoing motorsports operations, and we expect our strong operating cash flow to 
continue in the future. In addition, as of November 30, 2011, we have approximately $246.0 million available to draw upon under our 
$300.0 million revolving credit facility, if needed. See “Future Liquidity” for additional disclosures relating to our credit facility and 
certain risks that may affect our near term operating results and liquidity.  

Allocation of capital is driven by our long-term strategic planning and initiatives that encompass our mission, vision and values. Our 
primary uses of capital are to maintain modest debt levels that are consistent with our current investment grade debt rating from 
Moody’s and Standard and Poor’s. We will invest in our facilities to improve the guest experience and we will make investments in 
strategic projects that complement our core business and provide value for our shareholders, all of which is balanced with returning 
capital to our shareholders through share repurchases and dividends.  

During fiscal year 2011, our significant cash flow items include the following:  

•  

•  

• 

•  

•  

•  

Net cash provided by operating activities totaled approximately $199.0 million;  
Capital expenditures totaling approximately $76.8 million;  
Net proceeds of $61.8 million related to long-term debt;  
Net payments of $52.0 million related to our credit facility;  
Contributions to the Hollywood Casino at Kansas Speedway joint venture, totaling approximately $60.6 million; and  
Dividends paid and reacquisitions of previously issued common stock totaling approximately $46.0 million.  

Capital Expenditures  
Capital expenditures totaled approximately $76.8 million for fiscal 2011, which includes $68.0 million for projects at our existing 
facilities related to grandstand seating enhancements at Watkins Glen, Kansas, Daytona and Talladega; restroom improvements at 
Chicagoland, Martinsville and Talladega; repaving at Daytona, Phoenix, Michigan and Kansas; and a variety of other improvements 
and renovations. The remaining balance of approximately $8.8 million was associated with other land purchases as well as the Staten 
Island property. In comparison, capital expenditures for fiscal 2010 totaled approximately $105.9 million, which included 
approximately $85.7 million of projects at our existing facilities and approximately $9.1 million in long-term restricted cash used for 
the International Motorsports Center construction.  

At November 30, 2011, we have approximately $56.5 million remaining in capital projects currently approved for our existing 
facilities. These projects include the track repaving, reconfiguration and road course construction at Kansas; grandstand seating 
enhancements at Talladega and Watkins Glen; parking improvements at Daytona; trackside RV development at Michigan; 
improvements at various facilities for expansion of parking, camping capacity and other uses; and a variety of other improvements and 
renovations to our facilities that enable us to effectively compete with other sports venues for consumer and corporate spending.  

As a result of these currently approved projects and anticipated additional approvals in fiscal 2012, we expect our total fiscal 2012 
capital expenditures at our existing facilities will be approximately $80.0 million to $90.0 million depending on the timing of certain 
projects.  

We review the capital expenditure program periodically and modify it as required to meet current business needs.  

Future Liquidity  
General  
As discussed in “Future Trends in Operating Results,” economic conditions, including those affecting disposable consumer income 
and corporate budgets such as employment, business conditions, credit availability, interest rates and taxation rates, may impact our 
ability to sell tickets to our events and to secure revenues from corporate marketing partnerships. We believe that adverse economic 
trends, particularly the sustained level of high unemployment and decreased consumer confidence significantly contributed to the level 
of attendance for certain of our motorsports entertainment events during the recession beginning in 2008. Absent a sustained  

 
 
  
improvement in consumer confidence that includes an increase discretionary spending, we expect certain of these adverse trends to 
persist through fiscal 2012, which we expect to have an impact on our business, especially attendance-related and corporate partner 
revenues. This may negatively impact year-over-year comparability for our revenue categories for the full year, with the exception of 
domestic broadcast media rights fees.  

Our cash flow from operations consists primarily of ticket, hospitality, merchandise, catering and concession sales and contracted 
revenues arising from television broadcast rights and marketing partnerships. Despite current economic conditions, we believe that 
cash flows from operations, along with existing cash, cash equivalents and available borrowings under our credit facility, will be 
sufficient to fund:  

•  

• 

•  

•  

•  

• 

Operations and approved capital projects at existing facilities for the foreseeable future;  
Payments required in connection with the funding of the Unified Government’s debt service requirements related to the 
TIF bonds;  
Payments related to our existing debt service commitments and any related redemption premiums;  
Any equity contributions in connection with the Hollywood Casino at Kansas Speedway;  
Annual dividend payment; and  
Payments for share repurchases under our Stock Purchase Plan.  

We remain interested in pursuing acquisition and/or development opportunities that would increase shareholder value, the timing, size 
and success, as well as associated potential capital commitments of which are unknown at this time. Accordingly, a material 
acceleration of our growth strategy could require us to obtain additional capital through debt and/or equity financings. Although there 
can be no assurance, over the longer term we believe that adequate debt and equity financing will be available on satisfactory terms.  

While we expect our strong operating cash flow to continue in the future, our financial results depend significantly on a number of 
factors. In addition to local, national, and global economic and financial market conditions, consumer and corporate spending could be 
adversely affected by security and other lifestyle conditions resulting in lower than expected future operating cash flows. General 
economic conditions were significantly and negatively impacted by the September 11, 2001 terrorist attacks and the wars in Iraq and 
Afghanistan and could be similarly affected by any future attacks or fear of such attacks, or by conditions resulting from other acts or 
prospects of war. Any future attacks or wars or related threats could also increase our expenses related to insurance, security or other 
related matters. Also, our financial results could be adversely impacted by a widespread outbreak of a severe epidemiological crisis. 
The items discussed above could have a singular or compounded material adverse affect on our financial success and future cash flow.  

Long-Term Obligations and Commitments  
We have registered senior notes (the “5.4 percent Senior Notes”) which bear interest at 5.4 percent and are due April 2014, which 
require semi-annual interest payments on April 15 and October 15 through their maturity. The 5.4 percent Senior Notes may be 
redeemed in whole or in part, at our option, at any time or from time to time at redemption prices as defined in the indenture. Certain 
of our wholly owned domestic subsidiaries are guarantors of the 5.4 percent Senior Notes. The 5.4 percent Senior Notes also contain 
various restrictive covenants. At November 30, 2011, outstanding unsecured 5.4 percent Senior Notes totaled approximately 
$87.0 million, net of unamortized discounts.  

On January 26, 2012, we announced the full redemption of all of our outstanding 5.4 percent Senior Notes due April 2014 on, or 
before, March 30, 2012, the redemption date. We intend to use additional borrowings under our $300.0 million revolving credit 
facility (“2010 Credit Facility”) to redeem and retire all outstanding $87.0 million principal amount of the 5.4 percent Senior Notes, 
including the payment of a redemption premium in the amount of approximately $10.5 million and accrued interest up to, but 
excluding, the redemption date. The redemption premium represents the make-whole amount calculated in accordance with the related 
indenture under which the 5.4 percent Senior Notes were issued.  

In June 2008, we entered into an interest rate swap agreement to effectively lock in a substantial portion of the interest rate exposure 
on approximately $150.0 million notional amount in anticipation of refinancing the $150.0 million of senior notes that matured in 
April 2009. This interest rate swap was designated and qualified as a cash flow hedge under ASC 815, “Accounting for Derivatives 
and Hedging.” As a result of the uncertainty with the U.S. credit markets, in February 2009, we amended and re-designated our  

 
 
interest rate swap agreement as a cash flow hedge with an expiration in February 2011. During fiscal 2010, based on our current 
financial position and reduction in the anticipated debt issuance from $150.0 million to $65.0 million, we discontinued this cash flow 
hedge and settled the related liability. As a result of these transactions we recognized expense associated with this interest rate swap of 
approximately $23.9 million, for fiscal 2010, which is recorded as interest rate swap expense on the consolidated statement of 
operations. At November 30, 2011, we had approximately $6.0 million, net of tax, deferred in accumulated other comprehensive loss 
associated with this interest rate swap which is being amortized as interest expense over life of the private placement senior notes 
completed in January 2011 (see below). We expect to recognize approximately $1.1 million of this balance during the next 12 months 
in the consolidated statement of operations.  

In January 2011, we completed an offering of approximately $65.0 million principal amount of senior unsecured notes in a private 
placement (“4.6 percent Senior Notes”). These notes, which bear interest at 4.6 percent and are due January 2021, require semi-annual 
interest payments on January 18 and July 18 through their maturity. The 4.6 percent Senior Notes may be redeemed in whole or in 
part, at our option, at any time or from time to time at redemption prices as defined in the indenture. Certain of our wholly owned 
domestic subsidiaries are guarantors of the 4.6 percent Senior Notes. The 4.6 percent Senior Notes also contain various restrictive 
covenants. The deferred financing fees, along with the aforementioned deferred interest rate swap balance included in accumulated 
other comprehensive loss, are treated as additional interest expense and are being amortized over the life of the 4.6 percent Senior 
Notes, on a straight-line method, which approximates the effective yield method. At November 30, 2011, outstanding principal on the 
4.6 percent Senior Notes was approximately $65.0 million.  

Debt associated with our wholly owned subsidiary, Raceway Associates, which owns and operates Chicagoland and Route 66, 
consists of the following:  

• 

•  

Revenue bonds payable (“4.8 percent Revenue Bonds”) consisting of economic development revenue bonds issued by the 
City of Joliet, Illinois to finance certain land improvements. The 4.8 percent Revenue Bonds have an interest rate of 4.8 
percent and a monthly payment of $29,000 principal and interest. At November 30, 2011, outstanding principal on the 4.8 
percent Revenue Bonds was approximately $1.3 million; and  
Revenue bonds payable (“6.8 percent Revenue Bonds”) that are special service area revenue bonds issued by the City of 
Joliet, Illinois to finance certain land improvements. The 6.8 percent Revenue Bonds are billed and paid as a special 
assessment on real estate taxes. Interest payments are due on a semi-annual basis at 6.8 percent with principal payments 
due annually. Final maturity of the 6.8 percent Revenue Bonds is January 2012. On August 31, 2011, we repaid the 
outstanding principal on the 6.8 percent Revenue Bonds.  

The term loan (“6.3 percent Term Loan”), related to the construction of our International Motorsports Center, has a 25 year term due 
October 2034, an interest rate of 6.3 percent, and a current monthly payment of approximately $292,000. At November 30, 2011, the 
outstanding principal on the 6.3 percent Term Loan was approximately $50.7 million.  

In January 1999, the Unified Government, issued approximately $71.3 million in TIF bonds in connection with the financing of 
construction of Kansas Speedway. At November 30, 2011, outstanding TIF bonds totaled approximately $62.2 million, net of the 
unamortized discount, which is comprised of a $13.2 million principal amount, 6.2 percent term bond due December 1, 2017 and a 
$49.7 million principal amount, 6.8 percent term bond due December 1, 2027. The TIF bonds are repaid by the Unified Government 
with payments made in lieu of property taxes (“Funding Commitment”) by our wholly owned subsidiary, Kansas Speedway 
Corporation (“KSC”). Principal (mandatory redemption) payments per the Funding Commitment are payable by KSC on October 1 of 
each year. The semi-annual interest component of the Funding Commitment is payable on April 1 and October 1 of each year. KSC 
granted a mortgage and security interest in the Kansas project for its Funding Commitment obligation.  

In October 2002, the Unified Government issued subordinate sales tax special obligation revenue bonds (“2002 STAR Bonds”) 
totaling approximately $6.3 million to reimburse us for certain construction already completed on the second phase of the Kansas 
Speedway project and to fund certain additional construction. The 2002 STAR Bonds, which require annual debt service payments 
and are due December 1, 2022, will be retired with state and local taxes generated within the Kansas Speedway’s boundaries and are 
not our obligation. KSC has agreed to guarantee the payment of principal, any required premium and interest on the 2002 STAR 
Bonds. At November 30, 2011, the Unified Government had approximately $2.3 million in 2002 STAR Bonds outstanding. Under a 
keepwell agreement, we have agreed to provide financial assistance to KSC, if necessary, to support its guarantee of the 2002 STAR 
Bonds.  

 
 
The 2010 Credit Facility contains a feature that allows us to increase the credit facility from $300.0 million to a total of 
$500.0 million, subject to certain conditions. The 2010 Credit Facility is scheduled to mature in November 2015, and accrues interest 
at LIBOR plus 150.0 — 225.0 basis points, depending on the better of our debt rating as determined by specified rating agencies or 
our leverage ratio. The 2010 Credit Facility contains various restrictive covenants. At November 30, 2011, we had approximately 
$50.0 million outstanding under the 2010 Credit Facility.  

At November 30, 2011 we had contractual cash obligations to repay debt and to make payments under operating agreements, leases 
and commercial commitments in the form of guarantees and unused lines of credit. Payments due under these long-term obligations 
are as follows as of November 30, 2011 (in thousands):  

Long-term debt 
Motorsports entertainment facility operating agreement 
Other operating leases 
Total Contractual Cash Obligations  

Total  
$316,888  
  27,000  
  42,426  
$386,314  

Less Than 
One Year  
$  2,264  
2,220  
3,514  
$  7,998  

Obligations Due by Period  

2-3 Years  
$  92,359  
4,440  
4,114  
$100,913  

4-5 Years  
$ 56,845  
  3,372  
  2,561  
$ 62,778  

After 
5 Years  
$165,420  
  16,968  
  32,237  
$214,625  

We have a total current tax liability of approximately $4.2 million and a long-term tax liability of approximately $1.8 million for 
uncertain tax positions, inclusive of tax, interest, and penalties included in our consolidated balance sheet at November 30, 2011, 
related to various state income tax matters. The contractual cash obligations table above excludes the long-term liability for these 
uncertain tax positions as we are unable to make a reasonably reliable estimate of the period of cash settlement with the respective 
taxing authorities.  

Commercial commitment expirations are as follows as of November 30, 2011 (in thousands):  

Guarantees 
Unused credit facilities 

Total Commercial Commitments 

Commitment Expiration by Period  

Total  
$  4,732  
  250,000  
$254,732  

Less Than 
One Year  
$  1,561  
—    
$  1,561  

2-3 Years  
$  1,761  
  —    
$  1,761  

4-5 Years  
470  
$ 
  250,000  
$250,470  

After 
5 Years  
$  940  
  —    
$  940  

Stock Purchase Plan  
Under our Stock Purchase Plan we are authorized to purchase up to $330.0 million of our outstanding Class A common shares, 
including the approval of an incremental $80.0 million in October 2011. The timing and amount of any shares repurchased under the 
Stock Purchase Plan will depend on a variety of factors, including price, corporate and regulatory requirements, capital availability 
and other market conditions. The Stock Purchase Plan may be suspended or discontinued at any time without prior notice. No shares 
have been or will be knowingly purchased from Company insiders or their affiliates.  

Since inception of the Plan through November 30, 2011, we have purchased 6,658,424 shares of our Class A common shares, for a 
total of approximately $258.0 million. Included in these totals are the purchases of 1,435,811 shares of our Class A common shares 
during the fiscal year ended November 30, 2011, at an average cost of approximately $25.87 per share (including commissions), for a 
total of approximately $37.1 million. These transactions occurred in open market purchases and pursuant to a trading plan under Rule 
10b5-1. At November 30, 2011, we have approximately $72.0 million remaining repurchase authority under the current Stock 
Purchase Plans.  

Speedway Developments  
In light of NASCAR’s publicly announced position regarding additional potential realignment of the NASCAR Sprint Cup Series 
schedule, we believe there are still potential development opportunities for public/private partnerships in new, underserved markets 
across the country.  

Hollywood Casino at Kansas Speedway  
In February 2010, Kansas Entertainment, a 50/50 joint venture of Penn and KSDC, received the final approval under the Kansas 
Expanded Lottery Act, along with its gaming license from the Kansas Racing and Gaming Commission, to proceed with the 
construction of the Hollywood-themed and branded destination entertainment facility, overlooking turn two of Kansas Speedway. 
Kansas Entertainment began construction of the facility in April 2010 which is scheduled to open on February 3, 2012.  

 
 
  
   
 
 
 
 
 
  
  
  
  
  
  
  
  
  
 
 
 
 
 
 
 
  
  
  
  
  
  
  
  
  
  
  
  
   
 
 
 
 
 
  
  
  
  
  
  
  
  
  
 
 
 
  
  
  
  
  
  
 
  
  
  
  
  
  
The initial phase of the Hollywood Casino at Kansas Speedway features a 95,000 square foot casino with 2,000 slot machines and 52 
table games (including 12 poker tables), a 1,253 space parking structure as well as a sports-themed bar, dining and entertainment 
options. Kansas Entertainment is funding the initial phase of the development with equity contributions from each partner. KSDC and 
Penn will share equally in the cost of developing and constructing the facility. We currently estimate that our share of capitalized 
development costs for the project, excluding our contribution of land, will be approximately $155.0 million. Through November 30, 
2011, we have funded approximately $92.1 million of these capitalized development costs and expect to fund the remaining amount 
through the opening of the casino. In addition, we expect to fund certain working capital needs of the project prior to opening. Also, 
we will continue to incur certain other start up and related costs through opening, which will be expensed through equity in net loss 
from equity investments. Penn is the managing member of Kansas Entertainment and is responsible for the development and operation 
of the casino.  

Daytona Development Project  
We are exploring development of a mixed-use entertainment destination development on 71 acres located, directly across from our 
Daytona motorsports entertainment facility, on International Speedway Boulevard.  

The initial development includes our approximately 188,000 square foot office building, the International Motorsports Center, 
completed in November 2009. The IMC houses the headquarters of ISC, NASCAR, Grand American and their related businesses, and 
additional space for other tenants. The IMC was financed in July 2008 through a $51.3 million construction term loan obtained by our 
wholly owned subsidiary, which was created to own and operate the office building.  

Approved land use entitlements for the remaining project allow for a 265,000 square foot mixed-use retail/dining/entertainment area, 
plus a hotel, residential and additional office space. Development of the balance of the project is dependent on several factors, 
including lease arrangements, availability of project financing and overall market conditions.  

While we continue to believe that a mixed-use retail/dining/entertainment area located across from our Daytona facility will be a 
successful project, given the current economic conditions and the uncertainty associated with the future, development of the project 
will depend on its economic feasibility.  

Inflation  
We do not believe that inflation has had a material impact on our operating costs and earnings.  

Recent Accounting Pronouncements  
In September 2009, FASB amended ASC 605, as summarized in ASU 2009-13, Revenue Recognition: Multiple-Deliverable Revenue 
Arrangements. As summarized in ASU 2009-13, ASC Topic 605 has been amended: (1) to provide updated guidance on whether 
multiple deliverables exist, how the deliverables in an arrangement should be separated, and the consideration allocated; (2) to require 
an entity to allocate revenue in an arrangement using estimated selling prices of deliverables if a vendor does not have VSOE or third-
party evidence of selling price; and (3) to eliminate the use of the residual method and require an entity to allocate revenue using the 
relative selling price method. The accounting changes in ASU 2009-13 are effective for fiscal years beginning on or after June 15, 
2010, with early adoption permitted. Adoption may either be on a prospective basis or by retrospective application. Our adoption of 
this statement in fiscal 2011 did not have a material impact on our financial position and results of operations.  

In June 2011, FASB issued ASU No. 2011-05, “Comprehensive Income (Topic 220): Presentation of Comprehensive Income”. The 
objective of this Update is to improve the comparability, consistency, and transparency of financial reporting and to increase the 
prominence of items reported in other comprehensive income. To increase the prominence of items reported in other comprehensive 
income and to facilitate convergence of U.S. generally accepted accounting principles and International Financial Reporting 
Standards, the FASB decided to eliminate the option to present components of other comprehensive income as part of the statement of 
changes in stockholders’ equity, among other amendments in this Update. The amendments require that all nonowner changes in 
stockholders’ equity be presented either in a single continuous statement of comprehensive income or in two separate but consecutive 
statements. In the two-statement approach, the first statement should present total net income and its components followed 
consecutively by a second statement that should present total other comprehensive income, the components of other comprehensive  

 
 
  
income, and the total of comprehensive income. For public entities, the amendments are effective for fiscal years, and interim periods 
within those years, beginning after December 15, 2011. Early adoption is permitted, because compliance with the amendments is 
already permitted. The amendments do not require any transition disclosures. We will present a separate statement of comprehensive 
income when we adopt the provision of this statement in fiscal 2012.  

In December 2011, FASB issued ASU No. 2011-12, “Deferral of the Effective Date for Amendments to the Presentation of 
Reclassifications of Items Out of Accumulated Other Comprehensive Income in Accounting Standards Update No. 2011-05”. The 
objective of this Update is to defer only those changes in Update 2011-05 that relate to the presentation of reclassification adjustments, 
the paragraphs in this Update supersede certain pending paragraphs in Update 2011-05. The amendments are being made to allow the 
FASB time to redeliberate whether to present on the face of the financial statements the effects of reclassifications out of accumulated 
other comprehensive income on the components of net income and other comprehensive income for all periods presented. While the 
FASB is considering the operational concerns about the presentation requirements for reclassification adjustments and the needs of 
financial statement users for additional information about reclassification adjustments, entities should continue to report 
reclassifications out of accumulated other comprehensive income consistent with the presentation requirements in effect before 
Update 2011-05. All other requirements in Update 2011-05 are not affected by this Update, including the requirement to report 
comprehensive income either in a single continuous financial statement or in two separate but consecutive financial statements. For 
public entities, the requirements are effective for fiscal years, and interim periods within those years, beginning after December 15, 
2011. We are currently evaluating the potential impact that the adoption of this statement will have on our financial statement 
presentation and will adopt the provision of this statement in fiscal 2012.  

In December 2010, FASB issued Accounting Standards Update No. 2010-28 “Intangibles — Goodwill and Other (Topic 350): When 
to Perform Step 2 of the Goodwill Impairment Test for Reporting Units with Zero or Negative Carrying Amounts” which, among 
other things, modifies Step 1 of goodwill impairment testing (where entities must assess whether reporting unit carrying amounts 
exceed fair value) for reporting units with zero or negative carrying amounts. For those reporting units, entities are required to perform 
Step 2 of the goodwill impairment test (additional testing to determine whether goodwill has been impaired and the amount of such 
impairment, if any) if it is more likely than not that goodwill impairment exists. In determining whether it is more likely than not that 
goodwill impairment exists, an entity should consider whether any adverse qualitative factors indicate that impairment may exist. 
These qualitative factors are consistent with the existing guidance which requires that goodwill of a reporting unit be tested for 
impairment between annual tests if an event occurs or circumstances change that would more likely than not reduce the fair value of a 
reporting unit below its carrying amount. The amendment does not provide guidance on how to determine carrying amounts or 
measure reporting unit fair value. Any resulting goodwill impairment upon adoption of this guidance should be recorded as a 
cumulative-effect adjustment to beginning retained earnings in the period of adoption. The guidance is effective for fiscal years, and 
interim periods within those years, beginning after December 15, 2010. We are currently evaluating the potential impact that the 
adoption of this statement will have on our financial statement presentation and will adopt the provision of this statement in fiscal 
2012.  

In September 2011, FASB issued Accounting Standards Update No. 2011-08 “Intangibles — Goodwill and Other (Topic 350): 
Testing Goodwill for Impairment”. The objective of this Update is to simplify how entities, both public and nonpublic, test goodwill 
for impairment. The amendments in the Update permit an entity to first assess qualitative factors to determine whether it is more likely 
than not that the fair value of a reporting unit is less than its carrying amount as a basis for determining whether it is necessary to 
perform the two-step goodwill impairment test described in Topic 350. The more-likely-than-not threshold is defined as having a 
likelihood of more than 50 percent. Previous guidance under Topic 350 required an entity to test goodwill for impairment, on at least 
an annual basis, by comparing the fair value of a reporting unit with its carrying amount, including goodwill (step one). If the fair 
value of a reporting unit is less than its carrying amount, then the second step of the test must be performed to measure the amount of 
the impairment loss, if any. Under the amendments in this Update, an entity is not required to calculate the fair value of a reporting 
unit unless the entity determines that it is more likely than not that its fair value is less than its carrying amount. The amendments are 
effective for annual and interim goodwill impairment tests performed for fiscal years beginning after December 15, 2011. Early 
adoption is permitted, including for annual and interim goodwill impairment tests performed as of a date before September 15, 2011, 
if an entity’s financial statements for the most recent annual or interim period have not yet been issued. We are currently evaluating 
the potential impact that the adoption of this statement will have on our financial statement presentation and will adopt the provision 
of this statement in fiscal 2012.  

Factors That May Affect Operating Results  
This report and the documents incorporated by reference may contain forward-looking statements within the meaning of Section 27A 
of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. You can identify a 
forward-looking statement by our use of the words “anticipate,” “estimate,” “expect,” “may,” “believe,” “objective,” “projection,”  

 
 
“forecast,” “goal,” and similar expressions. These forward-looking statements include our statements regarding the timing of future 
events, our anticipated future operations and our anticipated future financial position and cash requirements. Although we believe that 
the expectations reflected in our forward-looking statements are reasonable, we do not know whether our expectations will prove 
correct. We disclose the important factors that could cause our actual results to differ from our expectations in cautionary statements 
made in this report and in other filings we have made with the Securities and Exchange Commission. All subsequent written and oral 
forward-looking statements attributable to us or to persons acting on our behalf are expressly qualified in their entirety by these 
cautionary statements. Our actual results could differ materially from those anticipated in these forward-looking statements as a result 
of the risk factors described in this report and other factors set forth in or incorporated by reference in this report.  

Many of these factors are beyond our ability to control or predict. We caution you not to put undue reliance on forward-looking 
statements or to project any future results based on such statements or on present or prior earnings levels. Additional information 
concerning these, or other factors, which could cause the actual results to differ materially from those in the forward-looking 
statements is contained from time to time in our other SEC filings. Copies of those filings are available from us and/or the SEC.  

ITEM 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK.  
We are exposed to market risk from changes in interest rates in the normal course of business. Our interest income and expense are 
most sensitive to changes in the general level of U.S. interest rates and the LIBOR rate. In order to manage this exposure, from time to 
time we use a combination of debt instruments, including the use of derivatives in the form of interest rate swap and lock agreements. 
We do not enter into any derivatives for trading purposes.  

The objective of our asset management activities is to provide an adequate level of interest income and liquidity to fund operations 
and capital expansion, while minimizing market risk. We utilize overnight sweep accounts and short-term investments to minimize the 
interest rate risk. We do not believe that our interest rate risk related to our cash equivalents and short-term investments is material due 
to the nature of the investments.  

Our objective in managing our interest rate risk on our debt is to negotiate the most favorable interest rate structures that we can and, 
as market conditions evolve, adjust our balance of fixed and variable rate debt to optimize our overall borrowing costs within 
reasonable risk parameters. Interest rate swaps and locks are used from time to time to convert a portion of our debt portfolio from a 
variable rate to a fixed rate or from a fixed rate to a variable rate as well as to lock in certain rates for future debt issuances.  

The following analysis provides quantitative information regarding our exposure to interest rate risk. We utilize valuation models to 
evaluate the sensitivity of the fair value of financial instruments with exposure to market risk that assume instantaneous, parallel shifts 
in interest rate yield curves. There are certain limitations inherent in the sensitivity analyses presented, primarily due to the assumption 
that interest rates change instantaneously. In addition, the analyses are unable to reflect the complex market reactions that normally 
would arise from the market shifts modeled.  

We have various debt instruments that are issued at fixed rates. These financial instruments, which have a fixed rate of interest, are 
exposed to fluctuations in fair value resulting from changes in market interest rates. The fair values of long-term debt are based on 
quoted market prices at the date of measurement. Our credit facilities approximate fair value as they bear interest rates that 
approximate market. At November 30, 2011, we had approximately $50.0 million of variable debt outstanding; therefore, a 
hypothetical increase in interest rates by 1.0 percent would result in an increase in our annual interest expense of approximately 
$0.5 million.  

At November 30, 2011, the fair value of our total long-term debt as determined by quotes from financial institutions was 
approximately $320.9 million. The potential decrease in fair value resulting from a hypothetical 10.0 percent shift in interest rates 
would be approximately $4.1 million at November 30, 2011.  

Credit risk arises from the possible inability of counterparties to meet the terms of their contracts on a net basis. However, we 
minimize such risk exposures for these instruments by limiting counterparties to large banks and financial institutions that meet 
established credit guidelines. We do not expect to incur any losses as a result of counterparty default.  

 
 
ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA  
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM  
The Board of Directors and Shareholders  
International Speedway Corporation  
We have audited the accompanying consolidated balance sheets of International Speedway Corporation (the Company) as of 
November 30, 2011 and 2010, and the related consolidated statements of operations, shareholders’ equity, and cash flows for each of 
the three years in the period ended November 30, 2011. Our audits also included the financial statement schedule listed in the Index at 
Item 15(a). These financial statements and schedule are the responsibility of the Company’s management. Our responsibility is to 
express an opinion on these financial statements and schedule based on our audits. The financial statements of Motorsports 
Authentics, LLC (a corporation in which International Speedway Corporation has a 50 percent interest), have been audited by other 
auditors whose report has been furnished to us, and our opinion on the consolidated financial statements for the year ended 
November 30, 2009, insofar as it relates to the amounts included for Motorsports Authentics, LLC, is based solely on the report of the 
other auditors. In the consolidated financial statements, the Company’s equity in the net loss of Motorsports Authentics, LLC is 
$78.0 million for the year ended November 30, 2009.  

We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those 
standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of 
material misstatement. An audit includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial 
statements. An audit also includes assessing the accounting principles used and significant estimates made by management, as well as 
evaluating the overall financial statement presentation. We believe that our audits and the report of other auditors provide a reasonable 
basis for our opinion.  

In our opinion, based on our audits and the report of other auditors, the consolidated financial statements referred to above present 
fairly, in all material respects, the consolidated financial position of International Speedway Corporation at November 30, 2011 and 
2010, and the consolidated results of its operations and its cash flows for each of the three years in the period ended November 30, 
2011, in conformity with U.S. generally accepted accounting principles. Also, in our opinion, the related financial statement schedule, 
when considered in relation to the basic financial statements taken as a whole, presents fairly in all material respects the information 
set forth therein.  

We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States), 
International Speedway Corporation’s internal control over financial reporting as of November 30, 2011, based on criteria established 
in Internal Control-Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission and our 
report dated January 27, 2012, expressed an unqualified opinion thereon.  

/s/ Ernst & Young LLP  
Certified Public Accountants  

Jacksonville, Florida  
January 27, 2012  

 
 
  
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM  
The Board of Directors and Shareholders  
International Speedway Corporation  
We have audited International Speedway Corporation’s internal control over financial reporting as of November 30, 2011, based on 
criteria established in Internal Control — Integrated Framework issued by the Committee of Sponsoring Organizations of the 
Treadway Commission (the COSO criteria). International Speedway Corporation’s management is responsible for maintaining 
effective internal control over financial reporting, and for its assessment of the effectiveness of internal control over financial 
reporting included in the accompanying Report of Management on Internal Control over Financial Reporting. Our responsibility is to 
express an opinion on the company’s internal control over financial reporting based on our audit.  

We conducted our audit in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those 
standards require that we plan and perform the audit to obtain reasonable assurance about whether effective internal control over 
financial reporting was maintained in all material respects. Our audit included obtaining an understanding of internal control over 
financial reporting, assessing the risk that a material weakness exists, testing and evaluating the design and operating effectiveness of 
internal control based on the assessed risk, and performing such other procedures as we considered necessary in the circumstances. 
We believe that our audit provides a reasonable basis for our opinion.  

A company’s internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability of 
financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting 
principles. A company’s internal control over financial reporting includes those policies and procedures that (1) pertain to the 
maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of the assets of the 
company; (2) provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in 
accordance with generally accepted accounting principles, and that receipts and expenditures of the company are being made only in 
accordance with authorizations of management and directors of the company; and (3) provide reasonable assurance regarding 
prevention or timely detection of unauthorized acquisition, use or disposition of the company’s assets that could have a material effect 
on the financial statements.  

Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, projections 
of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in 
conditions, or that the degree of compliance with the policies or procedures may deteriorate.  

In our opinion, International Speedway Corporation maintained, in all material respects, effective internal control over financial 
reporting as of November 30, 2011, based on the COSO criteria.  

We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States), the 
consolidated balance sheets of International Speedway Corporation as of November 30, 2011 and 2010, and the related consolidated 
statements of operations, shareholders’ equity, and cash flows for each of the three years in the period ended November 30, 2011 of 
International Speedway Corporation and our report dated January 27, 2012 expressed an unqualified opinion thereon. The financial 
statements of Motorsports Authentics, LLC (a corporation in which International Speedway Corporation has a 50 percent interest) 
have been audited by other auditors whose report has been furnished to us, and our opinion on the consolidated financial statements 
for the year ended November 30, 2009, insofar as it relates to the amounts included for Motorsports Authentics, LLC, is based solely 
on the report of the other auditors. In the consolidated financial statements, the company’s equity in the net loss of Motorsports 
Authentics, LLC is $78.0 million, for the year ended November 30, 2009.  

/s/ Ernst & Young LLP  
Certified Public Accountants  

Jacksonville, Florida  
January 27, 2012  

 
 
  
  
INTERNATIONAL SPEEDWAY CORPORATION  
Consolidated Balance Sheets  

ASSETS 
Current Assets: 

Cash and cash equivalents 
Receivables, less allowance of $1,200 in 2010 and $1,000 in 2011 
Inventories  
Income taxes receivable 
Deferred income taxes 
Prepaid expenses and other current assets 

Total Current Assets 

Property and Equipment, net 
Other Assets: 

Long-term restricted cash and investments 
Equity investments   
Intangible assets, net  
Goodwill 
Other 

Total Assets 

LIABILITIES AND SHAREHOLDERS’ EQUITY 
Current Liabilities: 

Current portion of long-term debt 
Accounts payable 
Deferred income 
Income taxes payable 
Current tax liabilities 
Other current liabilities 

Total Current Liabilities 

Long-Term Debt   
Deferred Income Taxes 
Long-Term Tax Liabilities  
Long-Term Deferred Income 
Other Long-Term Liabilities 
Commitments and Contingencies 
Shareholders’ Equity: 

Class A Common Stock, $.01 par value, 80,000,000 shares authorized; 27,531,352 and 

26,352,759 issued and outstanding in 2010 and 2011, respectively 

Class B Common Stock, $.01 par value, 40,000,000 shares authorized; 20,373,199 and 

20,145,871 issued and outstanding in 2010 and 2011, respectively 

Additional paid-in capital 
Retained earnings 
Accumulated other comprehensive loss 

Total Shareholders’ Equity 

Total Liabilities and Shareholders’ Equity 

See accompanying notes  

November 30, 

2011  
2010  
(in thousands, except share 
and per share amounts) 

$ 

84,166  
33,935  
2,733  
18,108  
4,288  
6,776  
150,006  

$  110,078  
36,098  
2,481  
5,914  
3,949  
6,875  
165,395  

  1,376,751  

  1,371,776  

1,002  
43,689  
178,609  
118,791  
9,901  
351,992  
$ 1,878,749  

—    
100,137  
178,701  
118,791  
9,839  
407,468  
$ 1,944,639  

$ 

3,216  
15,829  
49,202  
—    
4,492  
19,000  
91,739  

303,074  
279,641  
2,131  
11,915  
3,072  
—    

$ 

2,264  
18,051  
46,075  
1,212  
4,178  
17,856  
89,636  

313,888  
315,659  
1,784  
10,087  
1,119  
—    

275  

264  

203  
481,154  
712,099  
(6,554) 
  1,187,177  
$ 1,878,749  

200  
445,005  
772,938  
(5,941) 
  1,212,466  
$ 1,944,639  

 
 
   
 
 
  
  
  
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
 
 
  
  
  
 
  
  
  
 
 
 
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
 
  
  
  
 
  
  
  
  
INTERNATIONAL SPEEDWAY CORPORATION  
Consolidated Statements of Operations  

REVENUES: 

Admissions, net 
Motorsports related   
Food, beverage and merchandise 
Other 

EXPENSES: 
Direct: 

Prize and point fund monies and NASCAR sanction fees 
Motorsports related 
Food, beverage and merchandise  

General and administrative 
Depreciation and amortization 
Impairment of long-lived assets 

Operating income  
Interest income    
Interest expense   
Interest rate swap expense  
Loss on early redemption of debt 
Other income 
Equity in net loss from equity investments 

Income from continuing operations before income taxes 
Income taxes 
Income from continuing operations  
Loss from discontinued operations, net of income taxes of ($124), ($25) and $0, 

respectively 

Net income 

Basic and diluted earnings per share: 

Income from continuing operations 
Loss from discontinued operations 
Net income  

Dividends per share 

2009  

Year Ended November 30, 
2010  
(in thousands, except share and per share 
amounts) 

2011  

$ 

$ 

$ 

$ 

$ 

195,509  
432,217  
56,397  
9,040  
693,163  

162,960  
149,826  
39,134  
103,773  
72,900  
16,747  
545,340  
147,823  
1,080  
(19,203) 
(4,268) 
—    
426  
(77,608) 
48,250  
41,265  
6,985  

(170) 
6,815  

0.14  
0.00  
0.14  

0.14  

$ 

$ 

$ 

$ 

$ 

160,476  
420,910  
52,527  
11,444  
645,357  

157,571  
142,603  
36,949  
102,733  
74,465  
8,859  
523,180  
122,177  
170  
(15,216) 
(23,878) 
(6,535) 
—    
(1,904) 
74,814  
20,236  
54,578  

(47) 
54,531  

1.13  
0.00  
1.13  

0.16  

$ 

$ 

$ 

$ 

$ 

144,433  
425,655  
47,863  
11,734  
629,685  

154,562  
124,861  
36,744  
98,795  
76,871  
4,687  
496,520  
133,165  
139  
(14,710) 
—    
—    
—    
(4,177) 
114,417  
44,993  
69,424  

—    
69,424  

1.46  
—    
1.46  

0.18  

Basic weighted average shares outstanding   

  48,678,517  

  48,242,555  

  47,602,574  

Diluted weighted average shares outstanding  

  48,678,517  

  48,242,555  

  47,611,179  

See accompanying notes  

 
 
   
 
 
 
  
  
  
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
 
 
 
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
 
 
 
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
 
 
 
 
 
 
 
 
  
  
  
  
 
 
 
 
 
 
 
  
  
  
  
 
  
  
  
  
 
 
 
 
  
  
  
 
 
 
 
 
  
  
  
  
  
  
  
  
 
 
 
 
 
  
  
  
  
 
 
 
 
  
  
  
  
 
 
 
 
  
  
  
  
  
INTERNATIONAL SPEEDWAY CORPORATION  
Consolidated Statements of Changes in Shareholders’ Equity  
(in thousands)  

Class A 
Common 
Stock 
$.01 Par 
Value  

Class B 
Common 
Stock 
$.01 Par 
Value  

Additional 
Paid-in 
Capital  

Retained 
Earnings  

Accumulated 
Other 
Comprehensive 
(Loss) Income  

Total 
Shareholders’ 
Equity  

$  274   $ 

211   $  497,277   $  665,405    $ 

(13,216) 

$ 1,149,951  

  —    

  —    

—    

6,815   

Balance at November 30, 2008 
Comprehensive income 
Net income 
Loss on currency translation, including tax 

benefit of $23 

Interest rate swap expense net of income 

taxes of $1,682 

Interest rate swap fair value adjustment, net 

  —    

  —    

  —    

  —    

of tax benefit of $1,043 

  —    

  —    

—    

—    

—    

—     

—     

—     

Total comprehensive income 
Cash dividends ($.14 per share) 
Other 
Reacquisition of previously issued common stock  
Conversion of Class B Common Stock to Class A 

Common Stock 

Other 
Stock-based compensation 

Balance at November 30, 2009 
Comprehensive income 
Net income 
Gain on currency translation, net of income 

  —    
  —    
(2) 

  —    
  —    
  —    

—    
—    
(5,264) 

(6,822 ) 
(426 ) 
302   

6  
  —    
  —    
278  

(6) 
  —    
  —    
205  

—    
(420) 
2,172  
  493,765  

—     
—     
—     
  665,274   

—    
—    
—    
(12,269) 

—    
(420) 
2,172  
  1,147,253  

  —    

  —    

—    

54,531   

taxes of $38  

Interest rate swap expense, net of income 

taxes of $8,777 

Interest rate swap fair value adjustment, net 

  —    

  —    

  —    

  —    

of tax benefit of $5,063 

  —    

  —    

—    

—    

—    

—     

—     

—     

Total comprehensive income 
Cash dividends ($.16 per share) 
Reacquisition of previously issued common stock  
Conversion of Class B Common Stock to Class A 

Common Stock 

Other 
Stock-based compensation 

Balance at November 30, 2010 
Comprehensive income 
Net income 
Loss on currency translation, net of tax 

  —    
(5) 

  —    
  —    

—    
(13,845) 

(7,706 ) 
—     

2  
  —    
  —    
275  

(2) 
  —    
  —    
203  

—    
(585) 
1,819  
  481,154  

—     
—     
—     
  712,099   

  —    

  —    

—    

69,424   

benefit of $12 

Amortization of interest rate swap, net of tax 

benefit of $397 

  —    

  —    

  —    

  —    

—    

—    

—     

—     

Total comprehensive income 
Exercise of stock options 
Cash dividends ($.18 per share) 
Reacquisition of previously issued common stock  
Conversion of Class B Common Stock to Class A 

  —    
  —    
(14) 

  —    
  —    
  —    

51  
—    
(37,390) 

—     
(8,585 ) 
—     

Common Stock 

Other 
Stock-based compensation 

Balance at November 30, 2011 

3  
  —    
  —    
$  264   $ 

(3) 
  —    
  —    

—    
(276) 
1,466  

—     
—     
—     

200   $  445,005   $  772,938    $ 

See accompanying notes  

—    

(34) 

6,815  

(34) 

2,586  

2,586  

(1,605) 

—    
—    
—    

(1,605) 
7,762  
(6,822) 
(426) 
(4,964) 

—    

59  

54,531  

59  

13,442  

13,442  

(7,786) 

—    
—    

(7,786) 
60,246  
(7,706) 
(13,850) 

—    
—    
—    
(6,554) 

—    
(585) 
1,819  
  1,187,177  

—    

19  

594  

—    
—    
—    

69,424  

19  

594  
70,037  
51  
(8,585) 
(37,404) 

—    
—    
—    
(5,941) 

—    
(276) 
1,466  
$ 1,212,466  

 
 
   
 
 
 
 
 
 
  
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
  
  
 
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
  
  
 
 
 
 
 
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
  
  
 
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
  
  
 
 
 
 
 
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
  
  
 
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
  
  
 
  
  
  
  
  
  
  
  
INTERNATIONAL SPEEDWAY CORPORATION  
Consolidated Statements of Cash Flows  

OPERATING ACTIVITIES 
Net income 

Adjustments to reconcile net income to net cash provided by operating activities: 

Depreciation and amortization 
Stock-based compensation 
Amortization of financing costs   
Interest rate swap expense 
Deferred income taxes   
Loss from equity investments 
Impairment of long-lived assets, non cash  
Other, net 
Changes in operating assets and liabilities  

Receivables, net   
Inventories, prepaid expenses and other assets 
Deposits with Internal Revenue Service 
Accounts payable and other liabilities 
Deferred income   
Income taxes 

Net cash provided by operating activities 

INVESTING ACTIVITIES 
Capital expenditures  
Proceeds from short-term investments  
Purchases of short-term investments 
Decrease in restricted cash 
Proceeds from affiliate 
Equity investments and advances to affiliate 
Other, net   

Net cash used in investing activities  

FINANCING ACTIVITIES 

Proceeds under credit facility  
Payments under credit facility 
Proceeds from long-term debt  
Payment of long-term debt 
Deferred financing fees 
Exercise of Class A common stock options 
Cash dividends paid  
Reacquisition of previously issued common stock 

Net cash used in financing activities 

Net (decrease) increase in cash and cash equivalents   
Cash and cash equivalents at beginning of year 

Cash and cash equivalents at end of year 

See accompanying notes  

2009  

Year Ended November 30, 
2010  
(in thousands) 

2011  

$ 

6,815  

$  54,531  

$  69,424  

72,900  
2,172  
591  
4,268  
15,269  
77,608  
16,747  
(314) 

5,583  
174  
  111,984  
(484) 
(40,421) 
(11,187) 
  261,705  

  (113,729) 
—    
—    
32,448  
12,500  
(12,550) 
(1,135) 
(82,466) 

—    
(75,000) 
—    
  (152,801) 
—    
—    
(6,822) 
(4,964) 
  (239,587) 

74,465  
1,819  
671  
—    
22,799  
1,904  
8,859  
398  

7,999  
253  
—    
(19,251) 
(15,657) 
(26,396) 
  112,394  

  (105,934) 
400  
(200) 
9,142  
—    
(31,545) 
(70) 
  (128,207) 

  202,000  
  (175,000) 
—    
(67,974) 
(1,651) 
—    
(7,706) 
(8,262) 
(58,593) 

76,871  
1,466  
1,398  
—    
35,688  
4,177  
4,687  
551  

(2,163) 
(601) 
—    
(649) 
(4,955) 
13,138  
  199,032  

(76,848) 
—    
—    
1,002  
—    
(60,625) 
(56) 
  (136,527) 

30,000  
(82,000) 
65,000  
(3,216) 
(439) 
51  
(8,585) 
(37,404) 
(36,593) 

(60,348) 
  218,920  
$  158,572  

(74,406) 
  158,572  
$  84,166  

25,912  
84,166  
$  110,078  

 
 
   
 
 
 
  
  
  
  
  
  
  
  
  
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
 
 
 
  
  
  
  
 
 
 
 
 
 
 
 
 
  
  
  
  
 
  
  
  
  
  
INTERNATIONAL SPEEDWAY CORPORATION  

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS  

NOVEMBER 30, 2011  

NOTE 1 — DESCRIPTION OF BUSINESS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES  
DESCRIPTION OF BUSINESS: International Speedway Corporation (“ISC”), including its wholly owned subsidiaries (collectively 
the “Company”), is a leading promoter of motorsports themed entertainment activities in the United States. As of November 30, 2011, 
the Company owned and/or operated 13 of the nation’s major motorsports entertainment facilities as follows:  

Track Name 
Daytona International Speedway 
Talladega Superspeedway 
Richmond International Raceway 
Michigan International Speedway 
Auto Club Speedway of Southern California 
Kansas Speedway 
Chicagoland Speedway 
Darlington Raceway 
Homestead-Miami Speedway 
Martinsville Speedway 
Phoenix International Raceway 
Watkins Glen International 
Route 66 Raceway 

Location 

Track Length 

Daytona Beach, Florida 
Talladega, Alabama 
Richmond, Virginia 
Brooklyn, Michigan 
Fontana, California 
Kansas City, Kansas 
Joliet, Illinois 
Darlington, South Carolina 
Homestead, Florida 
Martinsville, Virginia 
Phoenix, Arizona 
Watkins Glen, New York 
Joliet, Illinois 

2.5 miles 
2.7 miles 
0.8 miles 
2.0 miles 
2.0 miles 
1.5 miles 
1.5 miles 
1.3 miles 
1.5 miles 
0.5 miles 
1.0 mile 
3.4 miles 
1/4 mile 

In 2011, these motorsports entertainment facilities promoted well over 100 stock car, open wheel, sports car, truck, motorcycle and 
other racing events, including:  

•  

•  

• 

•  

•  

•  

21 National Association for Stock Car Auto Racing (“NASCAR”) Sprint Cup Series events;  
16 NASCAR Nationwide Series events;  
10 NASCAR Camping World Trucks Series events;  
One National Hot Rod Association (“NHRA”) Full Throttle drag racing series event;  
Five Grand American Road Racing Association (“Grand American”) events including the premier sports car endurance 
event in the United States, the Rolex 24 at Daytona; and  
A number of other prestigious stock car, sports car, open wheel and motorcycle events.  

The general nature of the Company’s business is a motorsports themed amusement enterprise, furnishing amusement to the public in 
the form of motorsports themed entertainment. The Company’s motorsports themed event operations consist principally of racing 
events at these major motorsports entertainment facilities, which, in total, currently have approximately 930,000 grandstand seats and 
500 suites. The Company also conducts, either through operations of the particular facility or through certain wholly owned 
subsidiaries operating under the name “Americrown,” souvenir merchandising operations, food and beverage concession operations 
and catering services, both in suites and chalets, for customers at its motorsports entertainment facilities.  

Motor Racing Network, Incorporated (“MRN”), the Company’s proprietary radio network, produces and syndicates to radio stations 
live coverage of the NASCAR Sprint Cup, Nationwide and Camping World Truck series races and certain other races conducted at the 
Company’s motorsports entertainment facilities, as well as some races from motorsports entertainment facilities the Company does 
not own. In addition, MRN provides production services for Sprint Vision, the trackside large screen video display units, at 
substantially all NASCAR Sprint Cup Series event weekends. MRN also produces and syndicates daily and weekly NASCAR racing-
themed programs.  

 
 
   
 
 
  
  
  
SIGNIFICANT ACCOUNTING POLICIES:  
PRINCIPLES OF CONSOLIDATION: The accompanying consolidated financial statements include the accounts of International 
Speedway Corporation, and its wholly owned subsidiaries. All material intercompany accounts and transactions have been eliminated 
in consolidation.  

CASH AND CASH EQUIVALENTS: For purposes of reporting cash flows, cash and cash equivalents include cash on hand, bank 
demand deposit accounts and overnight sweep accounts used in the Company’s cash management program. All highly liquid 
investments with stated maturities of three months or less from the date of purchase are classified as cash equivalents.  

The Company maintained its cash and cash equivalents primarily with a limited number of financial institutions at November 30, 
2011.  

RECEIVABLES: Receivables are stated at their estimated collectible amounts. The allowance for doubtful accounts is estimated 
based on historical experience of write offs and current expectations of conditions that might impact the collectability of accounts.  

INVENTORIES: Inventories, consisting of finished goods, are stated at the lower of cost, determined on the first-in, first-out basis, or 
market.  

PROPERTY AND EQUIPMENT: Property and equipment, including improvements to existing facilities, are stated at cost. 
Depreciation is provided for financial reporting purposes using the straight-line method over the estimated useful lives as follows:  

Buildings, grandstands and motorsports entertainment facilities 
Furniture and equipment 

10-30 years 
3-8 years 

Leasehold improvements are depreciated over the shorter of the related lease term or their estimated useful lives. The carrying values 
of property and equipment are evaluated for impairment upon the occurrence of an impairment indicator based upon expected future 
undiscounted cash flows. If events or circumstances indicate that the carrying value of an asset may not be recoverable, an impairment 
loss would be recognized equal to the difference between the carrying value of the asset and its fair value.  

EQUITY INVESTMENTS: The Company’s investments in joint ventures and other investees where it can exert significant influence 
on the investee, but does not have effective control over the investee, are accounted for using the equity method of accounting. The 
Company’s equity in the net loss from equity method investments is recorded as a loss with a corresponding decrease in the 
investment. Dividends received reduce the investment. The Company recognizes the effects of transactions involving the sale or 
distribution by an equity investee of its common stock as capital transactions.  

GOODWILL AND INTANGIBLE ASSETS: All business combinations are accounted for under the purchase method. The excess of 
the cost of the acquisition over fair value of the net assets acquired (including recognized intangibles) is recorded as goodwill. 
Business combinations involving existing motorsports entertainment facilities commonly result in a significant portion of the purchase 
price being allocated to the fair value of the contract-based intangible asset associated with long-term relationships manifest in the 
sanction agreements with sanctioning bodies, such as NASCAR and Grand American. The continuity of sanction agreements with 
these bodies has historically enabled the Company to host these motorsports events year after year. While individual sanction 
agreements may be of terms as short as one year, a significant portion of the purchase price in excess of the fair value of acquired 
tangible assets is commonly paid to acquire anticipated future cash flows from events promoted pursuant to these agreements which 
are expected to continue for the foreseeable future and therefore, in accordance with Accounting Standards Codification (“ASC”) 805, 
are recorded as indefinite-lived intangible assets recognized apart from goodwill. The Company’s goodwill and other intangible assets 
are all associated with our Motorsports Event segment.  

The Company follows applicable authoritative guidance on accounting for goodwill and other intangible assets which specifies, 
among other things, non-amortization of goodwill and other intangible assets with indefinite useful lives and requires testing for 
possible impairment, either upon the occurrence of an impairment indicator or at least annually. The Company completes its annual 
testing in its fiscal fourth quarter, based on assumptions regarding the Company’s future business outlook and expected future 
discounted cash flows attributable to such assets (using the fair value assessment provision of applicable authoritative guidance), 
supported by quoted market prices or comparable transactions where available or applicable.  

 
 
  
  
 
 
 
 
In connection with the Company’s fiscal 2011 assessment of goodwill and intangible assets for possible impairment, the Company 
used the methodology described above. The Company believes its methods used to determine fair value and evaluate possible 
impairment were appropriate, relevant, and represent methods customarily available and used for such purposes. The Company’s 
latest annual assessment of goodwill and other intangible assets in the fourth quarter of fiscal 2011 indicated there had been no 
impairment and the fair value substantially exceeded the carrying value for the respective reporting units, except for one reporting 
unit. The estimated fair value for this one reporting unit, which has goodwill of less than $20.0 million, exceeded the carrying value by 
less than 7 percent as determined using its internal discounted cash flow methodology. The Company believes the most recent 
comparable market transactions would support a substantially higher valuation.  

The Company believes its methods used to determine fair value and evaluate possible impairment were appropriate, relevant, and 
represent methods customarily available and most used for such purposes. Despite the current adverse economic trends, particularly 
the decline in consumer confidence and the rise in unemployment, which have contributed to the decrease in attendance related as well 
as corporate partner revenues for certain of the Company’s motorsports events during fiscal 2011, the Company believes there has 
been no significant change in the long-term fundamentals of its ongoing motorsports event business. The Company believes its present 
operational and cash flow outlook further support its conclusion. While the Company continues to review and analyze many factors 
that can impact its business prospects in the future, its analysis is subjective and is based on conditions existing at, and trends leading 
up to, the time the estimates and assumptions are made. Different conditions or assumptions, or changes in cash flows or profitability, 
if significant, could have a material adverse effect on the outcome of the impairment evaluation and the Company’s future condition 
or results of operations.  

DEFERRED FINANCING FEES: Deferred financing fees are amortized over the term of the related debt and are included in other 
non-current assets.  

INCOME TAXES: Income taxes have been provided using the liability method. Under this method the Company’s estimates of 
deferred income taxes and the significant items giving rise to deferred tax assets and liabilities reflect its assessment of actual future 
taxes to be paid on items reflected in its financial statements, giving consideration to both timing and probability of realization.  

The Company establishes tax reserves related to certain matters, including penalties and interest, in the period when it is determined 
that it is probable that additional taxes, penalties and interest will be paid, and the amount is reasonably estimable. Such tax reserves 
are adjusted, as needed, in light of changing circumstances, such as statute of limitations expirations and other developments relating 
to uncertain tax positions and current tax items under examination, appeal or litigation.  

REVENUE RECOGNITION: Advance ticket sales and event-related revenues for future events are deferred until earned, which is 
generally once the events are conducted. The recognition of event-related expenses is matched with the recognition of event-related 
revenues. Revenues and related expenses from the sale of merchandise to retail customers, internet sales and direct sales to dealers are 
recognized at the time of the sale. Revenues are presented net of any applicable taxes collected and remitted to governmental agencies.  

Kansas Speedway Corporation and Chicagoland Speedway offer Preferred Access Speedway Seating (“PASS”) agreements, which 
give purchasers the exclusive right and obligation to purchase season-ticket packages for certain sanctioned racing events annually, 
under specified terms and conditions. Among the conditions, licensees are required to purchase all season-ticket packages when and as 
offered each year. PASS agreements automatically terminate without refund should owners not purchase any offered season tickets.  

Net fees received under PASS agreements are deferred and are amortized into income over the term of the agreements. Long-term 
deferred income under the PASS agreements totals approximately $10.9 million and $9.3 million at November 30, 2010 and 2011, 
respectively.  

ADVERTISING EXPENSE: Advertising costs are expensed as incurred or, as in the case of race-related advertising, upon the 
completion of the event. Race-related advertising included in prepaid expenses and other current assets at November 30, 2010 and 
2011 was approximately $284,000 and $334,000, respectively. Advertising expense from continuing operations was approximately 
$19.8 million, $18.4 million and $15.2 million for the years ended November 30, 2009, 2010 and 2011, respectively.  

LOSS CONTINGENCIES: Legal and other costs incurred in conjunction with loss contingencies are expensed as incurred.  

USE OF ESTIMATES: The preparation of financial statements in conformity with U.S. generally accepted accounting principles 
requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities, disclosure of 
contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the 
reporting period. Actual results could differ from those estimates.  

 
 
  
RECLASSIFICATIONS: Certain prior year amounts in the Consolidated Statements of Operations have been reclassified to conform 
to the current year presentation.  

NEW ACCOUNTING PRONOUNCEMENTS: In September 2009, the Financial Accounting Standards Board (“FASB”) amended 
ASC 605, as summarized in Accounting Standards Update (“ASU”) 2009-13, “Revenue Recognition: Multiple-Deliverable Revenue 
Arrangements”. As summarized in ASU 2009-13, ASC Topic 605 has been amended: (1) to provide updated guidance on whether 
multiple deliverables exist, how the deliverables in an arrangement should be separated, and the consideration allocated; (2) to require 
an entity to allocate revenue in an arrangement using estimated selling prices of deliverables if a vendor does not have VSOE or third-
party evidence of selling price; and (3) to eliminate the use of the residual method and require an entity to allocate revenue using the 
relative selling price method. The accounting changes in ASU 2009-13 are effective for fiscal years beginning on or after June 15, 
2010, with early adoption permitted. Adoption may either be on a prospective basis or by retrospective application. The Company’s 
adoption of this statement in fiscal 2011 did not have a material impact on its financial position and results of operations.  

In June 2011, FASB issued ASU 2011-05, “Comprehensive Income (Topic 220): Presentation of Comprehensive Income”. The 
objective of this Update is to improve the comparability, consistency, and transparency of financial reporting and to increase the 
prominence of items reported in other comprehensive income. To increase the prominence of items reported in other comprehensive 
income and to facilitate convergence of U.S. generally accepted accounting principles and International Financial Reporting 
Standards, the FASB decided to eliminate the option to present components of other comprehensive income as part of the statement of 
changes in stockholders’ equity, among other amendments in this Update. The amendments require that all nonowner changes in 
stockholders’ equity be presented either in a single continuous statement of comprehensive income or in two separate but consecutive 
statements. In the two-statement approach, the first statement should present total net income and its components followed 
consecutively by a second statement that should present total other comprehensive income, the components of other comprehensive 
income, and the total of comprehensive income. For public entities, the amendments are effective for fiscal years, and interim periods 
within those years, beginning after December 15, 2011. Early adoption is permitted, because compliance with the amendments is 
already permitted. The amendments do not require any transition disclosures. The Company will present a separate statement of 
comprehensive income when it adopts the provision of this statement in fiscal 2012.  

In December 2011, FASB issued ASU No. 2011-12, “Deferral of the Effective Date for Amendments to the Presentation of 
Reclassifications of Items Out of Accumulated Other Comprehensive Income in Accounting Standards Update No. 2011-05”. The 
objective of this Update is to defer only those changes in Update 2011-05 that relate to the presentation of reclassification adjustments, 
the paragraphs in this Update supersede certain pending paragraphs in Update 2011-05. The amendments are being made to allow the 
FASB time to redeliberate whether to present on the face of the financial statements the effects of reclassifications out of accumulated 
other comprehensive income on the components of net income and other comprehensive income for all periods presented. While the 
FASB is considering the operational concerns about the presentation requirements for reclassification adjustments and the needs of 
financial statement users for additional information about reclassification adjustments, entities should continue to report 
reclassifications out of accumulated other comprehensive income consistent with the presentation requirements in effect before 
Update 2011-05. All other requirements in Update 2011-05 are not affected by this Update, including the requirement to report 
comprehensive income either in a single continuous financial statement or in two separate but consecutive financial statements. For 
public entities, the requirements are effective for fiscal years, and interim periods within those years, beginning after December 15, 
2011. The Company is currently evaluating the potential impact that the adoption of this statement will have on its financial statement 
presentation and will adopt the provision of this statement in fiscal 2012.  

In December 2010, FASB issued Accounting Standards Update No. 2010-28 “Intangibles — Goodwill and Other (Topic 350): When 
to Perform Step 2 of the Goodwill Impairment Test for Reporting Units with Zero or Negative Carrying Amounts” which, among 
other things, modifies Step 1 of goodwill impairment testing (where entities must assess whether reporting unit carrying amounts 
exceed fair value) for reporting units with zero or negative carrying amounts. For those reporting units, entities are required to perform 
Step 2 of the goodwill impairment test (additional testing to determine whether goodwill has been impaired and the amount of such 
impairment, if any) if it is more likely than not that goodwill impairment exists. In determining whether it is more likely than not that 
goodwill impairment exists, an entity should consider whether any adverse qualitative factors indicate that impairment may exist. 
These qualitative factors are consistent with the existing guidance which requires that goodwill of a reporting unit be tested for 
impairment between annual tests if an event occurs or circumstances change that would more likely than not reduce the fair value of a 
reporting unit below its carrying amount. The amendment does not provide guidance on how to determine carrying amounts or 
measure reporting unit fair value. Any resulting goodwill impairment upon adoption of this guidance should be recorded as a 
cumulative-effect adjustment to beginning retained earnings in the period of adoption. The guidance is effective for fiscal years, and  

 
 
  
interim periods within those years, beginning after December 15, 2010. The Company is currently evaluating the potential impact that 
the adoption of this statement will have on its financial statement presentation and will adopt the provision of this statement in fiscal 
2012.  

In September 2011, FASB issued Accounting Standards Update No. 2011-08 “Intangibles — Goodwill and Other (Topic 350): 
Testing Goodwill for Impairment”. The objective of this Update is to simplify how entities, both public and nonpublic, test goodwill 
for impairment. The amendments in the Update permit an entity to first assess qualitative factors to determine whether it is more likely 
than not that the fair value of a reporting unit is less than its carrying amount as a basis for determining whether it is necessary to 
perform the two-step goodwill impairment test described in Topic 350. The more-likely-than-not threshold is defined as having a 
likelihood of more than 50 percent. Previous guidance under Topic 350 required an entity to test goodwill for impairment, on at least 
an annual basis, by comparing the fair value of a reporting unit with its carrying amount, including goodwill (step one). If the fair 
value of a reporting unit is less than its carrying amount, then the second step of the test must be performed to measure the amount of 
the impairment loss, if any. Under the amendments in this Update, an entity is not required to calculate the fair value of a reporting 
unit unless the entity determines that it is more likely than not that its fair value is less than its carrying amount. The amendments are 
effective for annual and interim goodwill impairment tests performed for fiscal years beginning after December 15, 2011. Early 
adoption is permitted, including for annual and interim goodwill impairment tests performed as of a date before September 15, 2011, 
if an entity’s financial statements for the most recent annual or interim period have not yet been issued. The Company is currently 
evaluating the potential impact that the adoption of this statement will have on its financial statement presentation and will adopt the 
provision of this statement in fiscal 2013.  

NOTE 2 — EARNINGS PER SHARE  
The following table sets forth the computation of basic and diluted earnings per share for the years ended November 30, (in thousands, 
except share and per share amounts):  

Basic and diluted: 

Income from continuing operations 
Loss from discontinued operations 
Net income  

Basic earnings per share denominator: 

2009  

2010  

2011  

$ 

$ 

6,985  
(170) 
6,815  

$ 

$ 

54,578  
(47) 
54,531  

$ 

$ 

69,424  
—    
69,424  

Weighted average shares outstanding   

  48,678,517  

  48,242,555  

  47,602,574  

Basic earnings per share:   

Income from continuing operations 
Loss from discontinued operations 
Net income  

$ 

$ 

0.14  
0.00  
0.14  

$ 

$ 

1.13  
0.00  
1.13  

$ 

$ 

1.46  
—    
1.46  

Diluted earnings per share denominator: 

Weighted average shares outstanding   
Common stock options 
Diluted weighted average shares outstanding 

  48,678,517  
—    
  48,678,517  

  48,242,555  
—    
  48,242,555  

  47,602,574  
8,605  
  47,611,179  

Diluted earnings per share: 

Income from continuing operations 
Loss from discontinued operations 
Net income  

$ 

$ 

0.14  
0.00  
0.14  

$ 

$ 

1.13  
0.00  
1.13  

$ 

$ 

1.46  
—    
1.46  

Anti-dilutive shares excluded in the computation 

of diluted earnings per share 

250,269  

271,494  

254,945  

 
 
  
 
 
 
 
  
  
  
  
  
  
  
 
 
 
 
 
  
  
  
  
  
  
  
  
 
 
 
 
 
  
  
  
  
  
  
  
 
 
 
 
  
  
  
 
 
 
 
 
  
  
  
  
  
  
  
  
 
 
 
 
  
  
  
 
 
 
 
  
  
  
  
  
  
  
  
 
 
 
 
 
  
  
  
 
 
 
 
 
  
  
  
  
  
  
  
  
 
 
 
 
 
 
 
 
  
  
  
  
NOTE 3 — PROPERTY AND EQUIPMENT  
Property and equipment consists of the following as of November 30 (in thousands):  

Land and leasehold improvements   
Buildings, grandstands and motorsports 

entertainment facilities   

Furniture and equipment 
Construction in progress 

Less accumulated depreciation 

2010  
$  235,773  

  1,461,164  
153,494  
115,605  
  1,966,036  
589,285  
$ 1,376,751  

2011  
$  240,653  

  1,510,617  
166,082  
102,329  
  2,019,681  
647,905  
$ 1,371,776  

Depreciation expense from continuing operations was approximately $72.8 million, $74.5 million and $76.9 million for the years 
ended November 30, 2009, 2010 and 2011, respectively.  

NOTE 4 — IMPAIRMENT OF LONG-LIVED ASSETS  
In fiscal 2009, the Company recorded a before-tax charge of approximately $16.7 million, or $0.21 per diluted share, as an impairment 
of long-lived assets primarily attributable to the reduction of the carrying value of our Staten Island property and impairment charges 
relating to certain other long-lived assets.  

In fiscal 2010, the Company recorded a before-tax charge of approximately $8.9 million, or $0.11 per diluted share, as an impairment 
of long-lived assets primarily attributable to the non-cash impairment of certain costs related to the Daytona Development Project and 
removal of certain other long-lived assets located at its motorsports facilities.  

In fiscal 2011, the Company recorded a before-tax charge of approximately $4.7 million, or $0.06 per diluted share, as an impairment 
of long-lived assets is primarily attributable to the ongoing removal of certain assets in connection with the repaving of the track and 
grandstand enhancements at Phoenix and the grandstand enhancements at Kansas and Talladega.  

NOTE 5 — EQUITY AND OTHER INVESTMENTS  
Hollywood Casino at Kansas Speedway  
In February 2010, Kansas Entertainment, LLC, (“Kansas Entertainment”) a 50/50 joint venture of Penn Hollywood Kansas, Inc. 
(“Penn”), a subsidiary of Penn National Gaming, Inc. and Kansas Speedway Development Corporation (“KSDC”), a wholly owned 
indirect subsidiary of ISC, received the final approval under the Kansas Expanded Lottery Act, along with its gaming license from the 
Kansas Racing and Gaming Commission, to proceed with the construction of the Hollywood-themed and branded destination 
entertainment facility, overlooking turn two of Kansas Speedway. Kansas Entertainment began construction of the facility in 
April 2010 which is scheduled to open February 3, 2012.  

The initial phase of the Hollywood Casino at Kansas Speedway features a 95,000 square foot casino with 2,000 slot machines and 52 
table games (including 12 poker tables), a 1,253 space parking structure as well as a sports-themed bar, dining and entertainment 
options. Kansas Entertainment is funding the initial phase of the development with equity contributions from each partner. KSDC and 
Penn will share equally in the cost of developing and constructing the facility. The Company currently estimates that its share of 
capitalized development costs for the project, excluding its contribution of land, will be approximately $155.0 million. Through 
November 30, 2011, the Company has funded approximately $92.1 million of these capitalized development costs and expects to fund 
the remaining amount through the opening of the casino. In addition, the Company expects to fund certain working capital needs of 
the project prior to opening. Also, the Company will continue to incur certain other start up and related costs through opening, which 
will be expensed through equity in net loss from equity investments. Penn is the managing member of Kansas Entertainment and is 
responsible for the development and operation of the casino.  

The Company has accounted for Kansas Entertainment as an equity investment in its financial statements as of November 30, 2011. 
The Company’s 50.0 percent portion of Kansas Entertainment’s net loss was approximately $1.9 million and $4.2 million for fiscal 
years 2010 and 2011, respectively, related to certain start up costs, and is included in equity in net loss from equity investments in its 
consolidated statements of operations. There were no operations included in its consolidated statements of operations in the same 
period in fiscal 2009.  

 
 
  
  
 
 
 
  
  
  
 
 
 
 
 
 
  
  
  
  
 
 
 
  
  
  
  
  
  
  
Staten Island Property  
In connection with the Company’s efforts to develop a major motorsports entertainment facility in the New York metropolitan area, its 
wholly owned indirect subsidiary, 380 Development, LLC (“380 Development”), purchased a total of 676 acres located in the New 
York City borough of Staten Island in early fiscal 2005 and began improvements including fill operations on the property. In 
December 2006, the Company announced its decision to discontinue pursuit of the speedway development on Staten Island.  

In October 2009, the Company entered into, and subsequently amended, an agreement (“Agreement”) with KB Marine Holdings LLC 
(“KB Holdings”) under which KB Holdings would acquire 100 percent of the outstanding equity membership interests of 380 
Development. Upon execution of the Agreement, ISC received a non-refundable $1.0 million payment. The most recent amendment 
reflected a total purchase price of approximately $88.0 million. The Company expected that the proceeds from the sale, net of 
applicable broker commissions and other closing costs would have resulted in an immaterial gain on the transaction upon closing.  

On December 6, 2010, the Company announced the termination of the amended Agreement with KB Holdings for the sale of the 
interests in 380 Development. KB Holdings did not fulfill the terms of the amended Agreement to close the transaction on or before 
November 30, 2010. The Company is currently pursuing further discussions with KB Holdings as well as alternative buyers for the 
interests in 380 Development.  

On March 30, 2011, the New York State Department of Environmental Conservation (“DEC”) published for public comment a series 
of documents, including an Engineering Work Plan, which will allow the property to be filled. The DEC received comments and 
subsequently finalized the Engineering Work Plan, as well as a Modified Order on Consent and other related documents. Execution of 
these documents will allow the property to be filled and remaining environmental remediation to be completed, both of which are 
necessary precursors for commercial development of the property. The Company believes this is an important step in the development 
of the property and its potential to bring jobs and economic development to Staten Island. Currently the Company does not anticipate 
that the DEC documents will be signed or that filling activities will commence until after it has sold its interest in 380 Development.  

Motorsports Authentics  
The Company is a partner with Speedway Motorsports, Inc. in a 50/50 joint venture, SMISC, LLC, which, through its wholly owned 
subsidiary Motorsports Authentics, LLC conducts business under the name Motorsports Authentics (“MA”). MA designs, promotes, 
markets and distributes motorsports licensed merchandise.  

In fiscal 2009, MA management and ownership considered various approaches to optimize performance in MA’s various distribution 
channels. As the challenges were assessed, it became apparent that there was significant risk in future business initiatives in mass 
apparel, memorabilia and other yet to be developed products. These initiatives had previously been deemed achievable and were 
included in projections that supported the carrying value of inventory, goodwill and other intangible assets on MA’s balance sheet. 
This analysis, combined with a long-term macroeconomic outlook that was less robust than previously expected, triggered MA’s 
review of certain assets under ASC 350 and ASC 360 and the Company’s evaluation under ASC 320-10.  

As a result of the foregoing which triggered the Company’s evaluation performed under ASC 320-10 it recognized significant 
impairments of its equity investment in MA during the second and fourth quarters of fiscal 2009, resulting in a reduction to the 
carrying value of its investment in MA to zero at November 30, 2009. MA’s management, with the assistance of an independent 
appraisal firm, completed its review in the fourth quarter of fiscal 2009, concluding that the fair value of MA’s goodwill and 
intangible assets should be reduced to zero.  

The Company did not recognize any net income or loss from operations of MA during fiscal 2010 or 2011, respectively. The 
Company’s 50.0 percent portion of MA’s fiscal 2009 net loss is approximately $77.6 million, or $1.63 per diluted share, which 
included the aforementioned impairment charges.  

The Company has a guaranty exposure to one NASCAR team licensor which will be satisfied upon MA making certain payments to 
the team through January 2013. As of November 30, 2011, its guaranty exposure was approximately $2.5 million. While it is possible 
that some obligation under this guarantee may occur in the future, the amount the Company will ultimately pay cannot be estimated at 
this time. In any event, the Company does not believe that the ultimate financial outcome will have a material impact on its financial 
position or results of operations.  

 
 
  
The Company’s share of undistributed equity in the loss from equity investments included in retained earnings at November 30, 2010 
and 2011, was approximately $138.0 million and $142.2 million respectively.  

Summarized financial information on the Company’s equity investments as of and for the years ended November 30, are as follows 
(in thousands):  

Current assets 
Noncurrent assets  
Current liabilities  
Noncurrent liabilities 
Net sales 
Gross profit 
Operating loss 
Net loss  

2009  
$  24,391  
3,215  
20,678  
5,344  
  118,473  
21,042  
  (159,227) 
  (151,637) 

2010  
$ 73,109  
  43,174  
  15,700  
  6,316  
  75,143  
  28,971  
  (2,668) 
(965) 

2011  
$  48,564  
  173,393  
  16,573  
4,065  
  34,788  
  19,781  
(9,080) 
(9,374) 

NOTE 6 — GOODWILL AND INTANGIBLE ASSETS  
The gross carrying value and accumulated amortization of the major classes of intangible assets relating to the Motorsports Event 
segment as of November 30 are as follows (in thousands):  

Gross 
Carrying 
Amount  

2010 
Accumulated 
Amortization  

Net 
Carrying 
Amount  

Amortized intangible assets: 

Food, beverage and merchandise contracts 

$ 

Total amortized intangible assets 
Non-amortized intangible assets: 

NASCAR — sanction agreements 
Other 

Total non-amortized intangible assets 

Total intangible assets 

Amortized intangible assets: 

Food, beverage and merchandise contracts 
Other 

Total amortized intangible assets 
Non-amortized intangible assets: 

NASCAR — sanction agreements 
Other 

Total non-amortized intangible assets 

Total intangible assets 

10  
10  

  177,813  
793  
  178,606  
$ 178,616  

Gross 
Carrying 
Amount  

$ 

10  
108  
118  

  177,813  
793  
  178,606  
$ 178,724  

$ 

$ 

7  
7  

—    
—    
—    
7  

2011 
Accumulated 
Amortization  

$ 

$ 

7  
16  
23  

—    
—    
—    
23  

$ 

3  
3  

  177,813  
793  
  178,606  
$ 178,609  

Net 
Carrying 
Amount  

$ 

3  
92  
95  

  177,813  
793  
  178,606  
$ 178,701  

 
 
  
  
 
 
 
 
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
  
  
  
  
  
  
 
  
  
  
  
 
 
 
 
  
  
  
 
 
 
 
 
 
  
  
  
  
 
 
  
  
  
  
 
  
  
  
  
  
 
 
 
 
  
  
  
  
  
  
  
 
 
 
 
 
  
  
  
  
 
 
 
 
  
  
  
 
 
 
 
 
 
  
  
  
  
 
 
  
  
  
  
 
  
  
  
  
The following table presents current and expected amortization expense of the existing intangible assets as of November 30, for each 
of the following periods (in thousands):  

Amortization expense for the year ended November 30, 2011   
Estimated amortization expense for the year ending November 30: 

2012 
2013 
2014 
2015 
2016 

There were no changes in the carrying value of goodwill during fiscal 2010 and 2011.  

NOTE 7 — LONG-TERM DEBT  
Long-term debt consists of the following as of November 30 (in thousands):  

5.4 percent Senior Notes 
4.6 percent Senior Notes 
4.8 percent Revenue Bonds 
6.8 percent Revenue Bond  
6.3 percent Term Loan 
TIF bond debt service funding commitment   
Revolving Credit Facility   

Less: current portion 

November 30, 
2010 
$  87,018  
—    
1,541  
1,180  
50,994  
63,557  
  102,000  
  306,290  
3,216  
$  303,074  

Schedule of Payments (in thousands)  

For the year ending November 30: 

2012 
2013 
2014 
2015 
2016 
Thereafter   

Net premium 
Total 

$16  

  42  
  26  
  20  
  6  
  1  

November 30, 
2011 
$  87,024  
65,000  
1,262  
—    
50,667  
62,199  
50,000  
  316,152  
2,264  
$  313,888  

$  2,264  
2,512  
  89,847  
  53,437  
3,408  
  165,420  
  316,888  
(736) 
$ 316,152  

The Company has registered senior notes (the “5.4 percent Senior Notes”) which bear interest at 5.4 percent and are due April 2014, 
which require semi-annual interest payments on April 15 and October 15 through their maturity. The 5.4 percent Senior Notes may be 
redeemed in whole or in part, at the Company’s option, at any time or from time to time at redemption prices as defined in the 
indenture. Certain of the Company’s wholly owned domestic subsidiaries are guarantors of the 5.4 percent Senior Notes. The 5.4 
percent Senior Notes also contain various restrictive covenants. At November 30, 2011, outstanding unsecured 5.4 percent Senior 
Notes totaled approximately $87.0 million, net of unamortized discounts.  
In June 2008, the Company entered into an interest rate swap agreement to effectively lock in a substantial portion of the interest rate 
exposure on approximately $150.0 million notional amount in anticipation of refinancing the $150.0 million of senior notes that 
matured in April 2009. This interest rate swap was designated and qualified as a cash flow hedge under ASC 815, “Accounting for 
Derivatives and Hedging.” As a result of the uncertainty with the U.S. credit markets, in February 2009, the Company amended and 
re-designated its interest rate swap agreement as a cash flow hedge with an expiration in February 2011. During fiscal 2010, based on 
its current financial position and reduction in the anticipated debt issuance from $150.0 million to $65.0 million, the Company 
discontinued this cash flow hedge and settled the related liability. As a result of these transactions the Company recognized expense 
associated with this interest rate swap of approximately $23.9 million during fiscal 2010, which is recorded as interest rate swap 
expense on the consolidated statement of operations. At November 30, 2011, the Company has approximately $6.0 million, net of tax,  

 
 
  
  
 
 
  
 
 
 
 
 
  
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
 
 
 
  
  
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
  
  
  
 
 
  
  
 
  
  
deferred in accumulated other comprehensive loss associated with this interest rate swap which is being amortized as interest expense 
over life of the private placement senior notes completed in January 2011 (see below). The Company expects to recognize 
approximately $1.1 million of this balance during the next 12 months in the consolidated statement of operations.  

In January 2011, the Company completed an offering of approximately $65.0 million principal amount of senior unsecured notes in a 
private placement (“4.6 percent Senior Notes”). These notes, which bear interest at 4.6 percent and are due January 2021, require 
semi-annual interest payments on January 18 and July 18 through their maturity. The 4.6 percent Senior Notes may be redeemed in 
whole or in part, at the Company’s option, at any time or from time to time at redemption prices as defined in the indenture. Certain of 
the Company’s wholly owned domestic subsidiaries are guarantors of the 4.6 percent Senior Notes. The 4.6 percent Senior Notes also 
contain various restrictive covenants. The deferred financing fees, along with the aforementioned deferred interest rate swap balance 
included in accumulated other comprehensive loss, are treated as additional interest expense and are being amortized over the life of 
the 4.6 percent Senior Notes, on a straight-line method, which approximates the effective yield method. At November 30, 2011, 
outstanding principal on the 4.6 percent Senior Notes was approximately $65.0 million.  

Debt associated with our wholly owned subsidiary, Raceway Associates, which owns and operates Chicagoland Speedway and Route 
66 Raceway, consists of the following:  

•  

•  

Revenue bonds payable (“4.8 percent Revenue Bonds”) consisting of economic development revenue bonds issued by the 
City of Joliet, Illinois to finance certain land improvements. The 4.8 percent Revenue Bonds have an interest rate of 4.8 
percent and a monthly payment of $29,000 principal and interest. At November 30, 2011, outstanding principal on the 4.8 
percent Revenue Bonds was approximately $1.3 million; and  
Revenue bonds payable (“6.8 percent Revenue Bonds”) that are special service area revenue bonds issued by the City of 
Joliet, Illinois to finance certain land improvements. The 6.8 percent Revenue Bonds are billed and paid as a special 
assessment on real estate taxes. Interest payments are due on a semi-annual basis at 6.8 percent with principal payments 
due annually. Final maturity of the 6.8 percent Revenue Bonds is January 2012. On August 31, 2011, the Company repaid 
the outstanding principal on the 6.8 percent Revenue Bonds.  

The term loan (“6.3 percent Term Loan”), related to the construction of the Company’s International Motorsports Center, has a 25 
year term due October 2034, an interest rate of 6.3 percent, and a current monthly payment of approximately $292,000. At 
November 30, 2011, the outstanding principal on the 6.3 percent Term Loan was approximately $50.7 million.  

In January 1999, the Unified Government, issued approximately $71.3 million in TIF bonds in connection with the financing of 
construction of Kansas Speedway. At November 30, 2011, outstanding TIF bonds totaled approximately $62.2 million, net of the 
unamortized discount, which is comprised of a $13.2 million principal amount, 6.2 percent term bond due December 1, 2017 and a 
$49.7 million principal amount, 6.8 percent term bond due December 1, 2027. The TIF bonds are repaid by the Unified Government 
with payments made in lieu of property taxes (“Funding Commitment”) by the Company’s wholly owned subsidiary, Kansas 
Speedway Corporation (“KSC”). Principal (mandatory redemption) payments per the Funding Commitment are payable by KSC on 
October 1 of each year. The semi-annual interest component of the Funding Commitment is payable on April 1 and October 1 of each 
year. KSC granted a mortgage and security interest in the Kansas project for its Funding Commitment obligation.  

In October 2002, the Unified Government issued subordinate sales tax special obligation revenue bonds (“2002 STAR Bonds”) 
totaling approximately $6.3 million to reimburse the Company for certain construction already completed on the second phase of the 
Kansas Speedway project and to fund certain additional construction. The 2002 STAR Bonds, which require annual debt service 
payments and are due December 1, 2022, will be retired with state and local taxes generated within the Kansas Speedway’s boundaries 
and are not the Company’s obligation. KSC has agreed to guarantee the payment of principal, any required premium and interest on 
the 2002 STAR Bonds. At November 30, 2011, the Unified Government had approximately $2.3 million in 2002 STAR Bonds 
outstanding. Under a keepwell agreement, the Company has agreed to provide financial assistance to KSC, if necessary, to support its 
guarantee of the 2002 STAR Bonds.  

In November 2010, the Company entered into a $300.0 million revolving credit facility (“2010 Credit Facility”). The 2010 Credit 
Facility contains a feature that allows the Company to increase the credit facility to a total of $500.0 million, subject to certain 
conditions. Upon execution of the 2010 Credit Facility, the Company terminated its then existing $300.0 million revolving credit 
facility. The 2010 Credit Facility is scheduled to mature in November 2015, and accrues interest at LIBOR plus 150.0 — 225.0 basis 
points, depending on the better of its debt rating as determined by specified rating agencies or the Company’s leverage ratio. The 2010 
Credit Facility contains various restrictive covenants. At November 30, 2011, the Company had approximately $50.0 million 
outstanding under the 2010 Credit Facility.  

 
 
Total interest expense from continuing operations incurred by the Company was approximately $19.2 million, $15.2 million and 
$14.7 million for the years ended November 30, 2009, 2010 and 2011, respectively. Total interest capitalized for the years ended 
November 30, 2009, 2010 and 2011 was approximately $2.7 million, $2.2 million and $3.8 million, respectively.  

Financing costs of approximately $5.1 million and $4.9 million, net of accumulated amortization, have been deferred and are included 
in other assets at November 30, 2010 and 2011, respectively. These costs are being amortized on a straight line method, which 
approximates the effective yield method, over the life of the related financing.  

NOTE 8 — FEDERAL AND STATE INCOME TAXES  
Deferred income taxes reflect the net tax effects of temporary differences between the carrying amounts of assets and liabilities for 
financial reporting purposes and the amounts used for income tax purposes.  

Significant components of the provision for income taxes from continuing operations for the years ended November 30, are as follows 
(in thousands):  

Current tax expense (benefit): 

Federal 
State 
Foreign 
Deferred tax expense: 
Federal 
State 

Provision for income taxes  

2009  

2010  

2011  

$ 21,680  
  4,324  
  —    

  13,541  
  1,720  
$ 41,265  

$  5,002  
  (7,510) 
(48) 

  22,121  
671  
$ 20,236  

$  7,941  
  1,386  
(22) 

  32,815  
  2,873  
$ 44,993  

The reconciliation of income tax expense computed at the federal statutory tax rates to income tax expense from continuing operations 
for the years ended November 30, is as follows (percent of pre-tax income):  

Income tax computed at federal statutory rates 
Loss (income) from equity investment 
IRS interest income rec’d, net of fed tax benefit 
State settlements, net of federal tax benefit 
State income taxes, net of federal tax benefit  
State tax credits, net of federal tax benefit 
Other, net 

2009  
  35.0% 
  62.5  
 (18.5) 
  —    
  3.1  
  —    
  3.4  
  85.5% 

2010  
  35.0% 
  —    
  —    
  (8.8) 
  2.2  
  (2.0) 
  0.6  
  27.0% 

2011  
  35.0% 
  —    
  —    
  —    
  3.9  
  (0.4) 
  0.8  
  39.3% 

 
 
  
  
 
 
 
 
  
  
  
  
  
  
  
 
 
 
 
 
  
  
  
 
 
 
  
  
  
  
  
  
  
  
  
 
 
 
 
  
  
  
  
 
 
 
 
 
 
  
  
  
  
  
  
  
  
  
The components of the net deferred tax assets (liabilities) at November 30 are as follows (in thousands):  

Impaired long-lived assets  
Unrecognized tax benefits  
Amortization and depreciation 
Loss carryforwards 
Deferred revenues 
Accruals  
Compensation related 
Deferred expenses 
Interest   
Other 
Deferred tax assets 
Valuation allowance 
Deferred tax assets, net of valuation allowance 
Amortization and depreciation 
Other 
Deferred tax liabilities 
Net deferred tax liabilities  

Deferred tax assets — current 
Deferred tax liabilities — noncurrent 
Net deferred tax liabilities  

2010  
$  38,277  
2,272  
913  
8,494  
2,792  
4,960  
2,796  
1,779  
6,706  
6  
68,995  
(3,559) 
65,436  
  (340,260) 
(529) 
  (340,789) 
$ (275,353) 

4,288  
$ 
  (279,641) 
$ (275,353) 

2011  
$  38,139  
2,000  
912  
8,781  
2,443  
4,849  
3,115  
1,778  
6,062  
6  
68,085  
(4,255) 
63,830  
  (375,023) 
(517) 
  (375,540) 
$ (311,710) 

3,949  
$ 
  (315,659) 
$ (311,710) 

The Company has recorded deferred tax assets related to various state and foreign net operating loss carryforwards totaling 
approximately $8.8 million that expire in varying amounts beginning in fiscal 2020. The valuation allowance increased by 
approximately $0.7 million during the fiscal year ended November 30, 2011, and is attributable to loss carryforwards and, to a lesser 
extent impairments of long-lived assets. The valuation allowance has been provided due to the uncertainty regarding the realization of 
state and foreign deferred tax assets associated with these loss carryforwards and impaired long-lived assets. In evaluating the 
Company’s ability to recover its deferred income tax assets it considers all available positive and negative evidence, including 
operating results, ongoing tax planning and forecasts of future taxable income on a jurisdiction by jurisdiction basis.  

Federal returns for fiscal years 2008 through 2011 remain open and subject to examination by the Internal Revenue Service. The 
Company files and remits state income taxes in various states where the Company has determined it is required to file state income 
taxes. The Company’s filings with those states remain open for audit for the fiscal years 2007 through 2011.  

FASB Interpretation No. 48 (ASC 740) clarifies the accounting for uncertainty in income taxes and prescribes a recognition threshold 
and measurement attributes for financial statement disclosure of income tax positions taken or expected to be taken on a tax return. 
Also, FIN 48 provides guidance on de-recognition, classification, interest and penalties, disclosure, and transition.  

A reconciliation of the beginning and ending amount of unrecognized tax liability is as follows (in thousands):  

Balance at December 1, 2010 
Additions based on tax positions related to the current year 
Additions for tax positions of prior years 
Reductions for tax positions of prior years 

Balance at November 30, 2011 

$ 5,033  
283  
107  
(742) 
$ 4,681  

As of November 30, 2011, in accordance with ASC 740, “Income Taxes,” the Company has a total liability of approximately 
$6.0 million for uncertain tax positions, inclusive of tax, interest, and penalties. Of this amount, approximately $4.7 million represents 
income tax liability for uncertain tax positions related to various federal and state income tax matters. If the accrued liability was de-
recognized, approximately $3.0 million of taxes would impact the Company’s consolidated statement of operations as a reduction to 
its effective tax rate. Included in the balance sheet at November 30, 2011 are approximately $1.6 million of items of which, under 
existing tax laws, the ultimate deductibility is certain but for which the timing of the deduction is uncertain. Because of the impact of 
deferred income tax accounting, a deduction in a subsequent period would result in a deferred tax asset. Accordingly, upon de-
recognition, the tax benefits associated with the reversal of these timing differences would have no impact, except for related interest 
and penalties, on the Company’s effective income tax rate.  

 
 
  
  
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
  
  
  
 
  
  
  
  
  
  
 
 
 
 
 
  
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
  
  
 
  
  
The Company recognizes interest and penalties related to uncertain tax positions as part of its provision for federal and state income 
taxes. As of November 30, 2011, the total amounts for accrued interest and penalties were approximately $1.0 million and 
approximately $0.2 million, respectively. If the accrued interest and penalties were de-recognized, approximately $0.7 million would 
impact the Company’s consolidated statement of operations as a reduction to its effective tax rate.  

The Company continues to pursue settlements with the appropriate state tax authorities related to certain state tax issues, as well as in 
connection with our previously settled examination with the Internal Revenue Service, and on similar terms. The Company expects to 
pay between $2.2 million and $2.7 million in total to finalize all pending settlements with various states within the next 3 to 6 months. 
The Company believes that it has provided adequate reserves related to these various state matters including interest charges through 
November 30, 2011, and, as a result, does not expect that such an outcome would have a material adverse effect on results of 
operations.  

The tax treatment of providing a valuation allowance related to losses incurred by the Company’s Motorsports Authentics equity 
investment, partially offset by the reduction in income taxes due to the interest income related to the Company’s settlement with the 
Internal Revenue Service, are the principal causes of the increased effective income tax rate for the fiscal year ended November 30, 
2009. The de-recognition of potential interest and penalties associated with certain state settlements as well as certain state credits 
accrued are the principal causes of the decreased effective income tax rate for the fiscal year ended November 30, 2010.  

As a result of the above items, the Company’s effective income tax rate increased from the statutory income rate to approximately 
85.5 percent for the fiscal year ended November 30, 2009, and decreased from the statutory income rate to approximately 27.0 percent 
for the fiscal year ended November 30, 2010.  

NOTE 9 — CAPITAL STOCK  
The Company’s authorized capital includes 80.0 million shares of Class A Common Stock, par value $.01 (“Class A Common 
Stock”), 40.0 million shares of Class B Common Stock, par value $.01 (“Class B Common Stock”), and 1.0 million shares of 
Preferred Stock, par value $.01 (“Preferred Stock”). The shares of Class A Common Stock and Class B Common Stock are identical in 
all respects, except for voting rights and conversion rights as described below. Each share of Class A Common Stock entitles the 
holder to one-fifth (1/5) vote on each matter submitted to a vote of the Company’s shareholders and each share of Class B Common 
Stock entitles the holder to one (1) vote on each such matter, in each case including the election of directors. Holders of Class A 
Common Stock and Class B Common Stock are entitled to receive dividends at the same rate if and when declared by the Board of 
Directors out of funds legally available there from, subject to the dividend and liquidation rights of any Preferred Stock that may be 
issued and outstanding. Class A Common Stock has no conversion rights. Class B Common Stock is convertible into Class A 
Common Stock, in whole or in part, at any time at the option of the holder on the basis of one share of Class A Common Stock for 
each share of Class B Common Stock converted. Each share of Class B Common Stock will also automatically convert into one share 
of Class A Common Stock if, on the record date of any meeting of the shareholders, the number of shares of Class B Common Stock 
then outstanding is less than 10.0 percent of the aggregate number of shares of Class A Common Stock and Class B Common Stock 
then outstanding.  

The Board of Directors of the Company is authorized, without further shareholder action, to divide any or all shares of the authorized 
Preferred Stock into series and fix and determine the designations, preferences and relative rights and qualifications, limitations, or 
restrictions thereon of any series so established, including voting powers, dividend rights, liquidation preferences, redemption rights 
and conversion privileges. No shares of Preferred Stock are outstanding. The Board of Directors has not authorized any series of 
Preferred Stock, and there are no plans, agreements or understandings for the authorization or issuance of any shares of Preferred 
Stock.  

Stock Purchase Plan  
The Company has a share repurchase program (“Stock Purchase Plan”) under which it is authorized to purchase up to $330.0 million 
of its outstanding Class A common shares, including the approval of an incremental $80.0 million in October 2011. The timing and 
amount of any shares repurchased under the Stock Purchase Plan will depend on a variety of factors, including price, corporate and 
regulatory requirements, capital availability and other market conditions. The Stock Purchase Plan may be suspended or discontinued 
at any time without prior notice. No shares have been or will be knowingly purchased from Company insiders or their affiliates.  

 
 
  
Since inception of the Plan through November 30, 2011, the Company has purchased 6,658,424 shares of its Class A common shares, 
for a total of approximately $258.0 million. Included in these totals are the purchases of 1,435,811 shares of the Company’s Class A 
common shares during the fiscal year ended November 30, 2011, at an average cost of approximately $25.87 per share (including 
commissions), for a total of approximately $37.1 million. These transactions occurred in open market purchases and pursuant to a 
trading plan under Rule 10b5-1. At November 30, 2011, the Company has approximately $72.0 million remaining repurchase 
authority under the current Stock Purchase Plans.  

NOTE 10 — COMMITMENTS AND CONTINGENCIES  
International Speedway Corporation has a salary incentive plan (the “ISC Plan”) designed to qualify under Section 401(k) of the 
Internal Revenue Code. Employees of International Speedway Corporation and certain participating subsidiaries who have completed 
one month of continuous service are eligible to participate in the ISC Plan. After twelve months of continuous service, matching 
contributions are made to a savings trust (subject to certain limits) concurrent with employees’ contributions. The level of the 
matching contribution depends upon the amount of the employee contribution. Employees become 100.0 percent vested upon entrance 
to the ISC Plan. The contribution expense from continuing operations for the ISC Plan was approximately $1.6 million, $1.6 million 
and $1.5 million for the years ended November 30, 2009, 2010 and 2011, respectively.  

The estimated cost to complete approved projects and current construction in progress at November 30, 2011 at the Company’s 
existing facilities is approximately $56.5 million.  

In October 2002, the Unified Government issued subordinate sales tax special obligation revenue bonds (“2002 STAR Bonds”) 
totaling approximately $6.3 million to reimburse the Company for certain construction already completed on the second phase of the 
Kansas Speedway project and to fund certain additional construction. The 2002 STAR Bonds, which require annual debt service 
payments and are due December 1, 2022, will be retired with state and local taxes generated within the speedway’s boundaries and are 
not the Company’s obligation. KSC has agreed to guarantee the payment of principal, any required premium and interest on the 2002 
STAR Bonds. At November 30, 2011, the Unified Government had approximately $2.3 million outstanding on 2002 STAR Bonds. 
Under a keepwell agreement, the Company has agreed to provide financial assistance to KSC, if necessary, to support KSC’s 
guarantee of the 2002 STAR Bonds.  

The Company operates Homestead-Miami Speedway under an operating agreement which expires December 31, 2032 and provides 
for subsequent renewal terms through December 31, 2075. The Company operates Daytona under an operating lease agreement which 
expires November 7, 2054. The Company also has various operating leases for office space and equipment. The future minimum 
payments under the operating agreement and leases utilized by the Company having initial or remaining non-cancelable terms in 
excess of one year at November 30, 2011, are as follows (in thousands):  

For the year ending November 30: 
2012 
2013 
2014 
2015 
2016 
Thereafter 

Total 

Operating 
Agreement  
$  2,220  
2,220  
2,220  
2,220  
1,152  
  16,968  
$  27,000  

Operating 
Leases  
$  3,514  
2,441  
1,673  
1,332  
1,229  
  32,237  
$  42,426  

Total expenses incurred from continuing operations under the track operating agreement, these operating leases and all other short-
term rentals during the years ended November 30, 2009, 2010 and 2011 were $15.2 million, $14.7 million, and $14.0 million, 
respectively.  

In connection with the Company’s automobile and workers’ compensation insurance coverages and certain construction contracts, the 
Company has standby letter of credit agreements in favor of third parties totaling $4.0 million at November 30, 2011. At 
November 30, 2011, there were no amounts drawn on the standby letters of credit.  

Current Litigation  
The Company is from time to time a party to routine litigation incidental to its business. Management does not believe that the 
resolution of any or all of such litigation will have a material adverse effect on the Company’s financial condition or results of 
operations.  

 
 
  
  
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
 
  
  
  
NOTE 11 — RELATED PARTY DISCLOSURES AND TRANSACTIONS  
All of the racing events that take place during the Company’s fiscal year are sanctioned by various racing organizations such as the 
American Historic Racing Motorcycle Association, the American Motorcyclist Association, the Automobile Racing Club of America, 
the American Sportbike Racing Association — Championship Cup Series, the Federation Internationale de L’Automobile, the 
Federation Internationale Motocycliste, Grand American Road Racing Association (“Grand American”), Historic Sportscar Racing, 
IZOD IndyCar Series, National Association for Stock Car Auto Racing (“NASCAR”), National Hot Rod Association, the Porsche 
Club of America, the Sports Car Club of America, the Sportscar Vintage Racing Association, the United States Auto Club and the 
World Karting Association. NASCAR, which sanctions many of the Company’s principal racing events, is a member of the France 
Family Group which controls over 71.0 percent of the combined voting power of the outstanding stock of the Company, as of 
November 30, 2011, and some members of which serve as directors and officers of the Company. Standard NASCAR sanction 
agreements require racetrack operators to pay sanction fees and prize and point fund monies for each sanctioned event conducted. The 
prize and point fund monies are distributed by NASCAR to participants in the events. Prize and point fund monies paid by the 
Company to NASCAR from continuing operations for disbursement to competitors, which are exclusive of NASCAR sanction fees, 
totaled approximately $135.9 million, $131.4 million and $127.7 million, for the years ended November 30, 2009, 2010 and 2011, 
respectively. There were no prize and point fund monies paid to NASCAR related to discontinued operations. The Company has 
outstanding receivables related to NASCAR and its affiliates of approximately $19.2 million and $24.3 million at November 30, 2010 
and 2011, respectively.  

Under current agreements, NASCAR contracts directly with certain network providers for television rights to the entire NASCAR 
Sprint Cup, Nationwide and Camping World Truck series schedules. Under the terms of this arrangement, NASCAR retains 
10.0 percent of the gross broadcast rights fees allocated to each NASCAR Sprint Cup, Nationwide and Camping World Truck series 
event as a component of its sanction fees. The promoter records 90.0 percent of the gross broadcast rights fees as revenue and then 
records 25.0 percent of the gross broadcast rights fees as part of its awards to the competitors. Ultimately, the promoter retains 65.0 
percent of the net cash proceeds from the gross broadcast rights fees allocated to the event. The Company’s television broadcast and 
ancillary rights fees from continuing operations received from NASCAR for the NASCAR Sprint Cup and Nationwide series events 
and the NASCAR Camping World Truck series events conducted at its wholly owned facilities were $262.0 million, $269.1 million 
and $278.8 million in fiscal years 2009, 2010 and 2011, respectively.  

In addition, NASCAR and the Company share a variety of expenses in the ordinary course of business. NASCAR pays rent, as well as 
a related maintenance fee (allocated based on square footage), to the Company for office space in Daytona Beach, Florida. The 
Company pays rent to NASCAR for office space in Los Angeles, California. These rents are based upon estimated fair market lease 
rates for comparable facilities. NASCAR pays the Company for radio, program and strategic initiative advertising, hospitality and 
suite rentals, various tickets and credentials, catering services, participation in a NASCAR racing event banquet, and track and other 
equipment rentals based on similar prices paid by unrelated, third party purchasers of similar items. The Company pays NASCAR for 
certain advertising, participation in NASCAR racing series banquets, the use of NASCAR trademarks and intellectual images and 
production space for Sprint Vision based on similar prices paid by unrelated, third party purchasers of similar items. The Company’s 
payments to NASCAR for MRN’s broadcast rights to NASCAR Camping World Truck races represent an agreed-upon percentage of 
the Company’s advertising revenues attributable to such race broadcasts. NASCAR also reimburses the Company for 50.0 percent of 
the compensation paid to certain personnel working in the Company’s legal, risk management and transportation departments, as well 
as 50.0 percent of the compensation expense associated with certain receptionists. The Company reimburses NASCAR for 50.0 
percent of the compensation paid to certain personnel working in NASCAR’s legal department. NASCAR’s reimbursement for use of 
the Company’s mailroom, janitorial services, security services, catering, graphic arts, photo and publishing services, telephone system 
and the Company’s reimbursement of NASCAR for use of corporate aircraft, is based on actual usage or an allocation of total actual 
usage. The aggregate amount received from NASCAR by the Company for shared expenses, net of amounts paid by the Company for 
shared expenses, totaled approximately $4.5 million, $5.7 million and $6.4 million during fiscal 2009, 2010 and 2011, respectively.  

Grand American, a wholly owned subsidiary of NASCAR, sanctions various events at certain of the Company’s facilities. Standard 
Grand American sanction agreements require racetrack operators to pay sanction fees and prize and point fund monies for each 
sanctioned event conducted. The prize and point fund monies are distributed by Grand American to participants in the events. 
Sanction fees paid by the Company to Grand American totaled approximately $1.8 million, $2.4 million and $1.1 million for the years 
ended November 30, 2009, 2010 and 2011, respectively.  

In addition, Grand American and the Company share a variety of expenses in the ordinary course of business. Grand American pays 
rent to the Company for office space in Daytona Beach, Florida. These rents are based upon estimated fair market lease rates for 
comparable facilities. Grand American purchases various advertising, catering services, suites and hospitality and track and equipment  

 
 
  
rentals from the Company based on similar prices paid by unrelated, third party purchasers of similar items. The Company pays Grand 
American for the use of Grand American’s trademarks based on similar prices paid by unrelated, third party purchasers of similar 
items. Grand American’s reimbursement for use of the Company’s mailroom, telephone system, security, graphic arts, photo and 
publishing services is based on actual usage or an allocation of total actual usage. The aggregate amount received from Grand 
American by the Company for shared expenses, net of amounts paid by the Company for shared expenses, totaled approximately 
$450,000, $547,000 and $396,000 during fiscal 2009, 2010 and 2011, respectively.  

AMA Pro Racing, an entity controlled by a member of the France Family Group, sanctions various events at certain of the Company’s 
facilities. Standard AMA Pro Racing sanction agreements require racetrack operators to pay sanction fees and prize and point fund 
monies for each sanctioned event conducted. The prize and point fund monies are distributed by AMA Pro Racing to participants in 
the events. Sanction fees paid by the Company to AMA Pro Racing, beginning in fiscal 2010, totaled approximately $194,000 and 
$539,000 during fiscal 2010 and 2011, respectively.  

The Company strives to ensure, and management believes that, the terms of the Company’s transactions with NASCAR, Grand 
American and AMA Pro Racing are no less favorable to the Company than could be obtained in arms-length negotiations.  

Certain members of the France Family Group paid the Company for the utilization of security services, event planning, event tickets, 
purchase of catering services, maintenance services, and certain equipment. In fiscal 2009 and 2010, the Company leased certain 
parcels of land from WCF and JCF, LLC, which is owned by France Family Group members. The land parcels were used primarily 
for parking during the events held at Martinsville Speedway. In fiscal 2010, in exchange for the collateral assignment split-dollar 
insurance agreements held by the Company, which were valued at approximately $9.2 million and covered the lives of James C. 
France, his spouse, and the surviving spouse of William C. France, the Company entered into a transaction with the France Family 
Group whereby it agreed to receive certain land parcels and shares of ISCA stock. The land was valued at approximately $3.6 million 
and had previously been leased by the Company from WCF and JCF, LLC (which was owned by certain members of the France 
Family Group) in connection with NASCAR Sprint Cup events at Martinsville. The Company also received a total of 219,388 shares 
of ISCA stock valued at approximately $5.6 million. The number of shares received was determined based on the market value of 
ISCA shares at a settlement date prior to closing. The amounts paid for these items were based on actual costs incurred, similar prices 
paid by unrelated third party purchasers of similar items or estimated fair market values. The net amount paid (received) by the 
Company for these items, totaled approximately $240,000, $(242,000) and $(321,000) during fiscal 2009, 2010 and 2011, 
respectively.  

Crotty, Bartlett & Kelly, P.A. (“Crotty, Bartlett & Kelly”), a law firm controlled by family members of W. Garrett Crotty, one of the 
Company’s executive officers. The Company engages Crotty, Bartlett & Kelly for certain legal and consulting services. The aggregate 
amount paid to Crotty, Bartlett & Kelly by the Company for legal and consulting services totaled approximately $71,000, $49,000 and 
$28,000 during fiscal 2009, 2010 and 2011, respectively.  

J. Hyatt Brown, one of the Company’s directors, serves as Chairman of Brown & Brown, Inc. (“Brown & Brown”). Brown & Brown 
has received commissions for serving as the Company’s insurance broker for several of the Company’s insurance policies, including 
the Company’s property and casualty policy, certain employee benefit programs and the aforementioned split-dollar arrangements. 
The aggregate commissions received by Brown & Brown in connection with the Company’s policies were approximately $506,000, 
$486,000 and $457,000 during fiscal 2009, 2010 and 2011, respectively.  

One of the Company’s directors, Christy F. Harris, is Of Counsel to Kinsey, Vincent Pyle, L.C., a law firm that provided legal services 
to the Company during fiscal 2009, 2010 and 2011. The Company paid approximately $81,000, $83,000 and $76,000 for these 
services in fiscal 2009, 2010 and 2011, respectively, which were charged to the Company on the same basis as those provided other 
clients.  

 
 
NOTE 12 — SUPPLEMENTAL DISCLOSURES OF CASH FLOW INFORMATION  
Cash paid for income taxes and interest for the years ended November 30, is summarized as follows (in thousands):  

Income taxes paid 

Interest paid 

2009  

2010  

2011  

$ 36,297  

$ 27,661  

$  2,733  

$ 19,793  

$ 13,439  

$ 12,222  

NOTE 13 — LONG-TERM STOCK INCENTIVE PLAN  
On November 30, 2011, the Company has two share-based compensation plans, which are described below. Compensation cost 
included in operating expenses in the accompanying statement of operations for those plans was $2.2 million, $1.9 million, and 
$1.8 million for the years ended November 30, 2009, 2010 and 2011, respectively. The total income tax benefit recognized in the 
income statement for share-based compensation arrangements was approximately $845,000, $717,000 and $576,000 for the years 
ended November 30, 2009, 2010 and 2011, respectively.  

The Company’s 1996 Long-Term Stock Incentive Plan (the “1996 Plan”) authorized the grant of stock options (incentive and 
nonqualified), stock appreciation rights and restricted stock. The Company reserved an aggregate of 1,000,000 shares (subject to 
adjustment for stock splits and similar capital changes) of the Company’s Class A Common Stock for grants under the 1996 Plan. The 
1996 Plan terminated in September 2006. All unvested stock options and restricted stock granted prior to the termination will continue 
to vest and will continue to be exercisable in accordance with their original terms.  

In April, 2006, the Company’s shareholders’ approved the 2006 Long-Term Incentive Plan (the “2006 Plan”) which authorizes the 
grant of stock options (incentive and non-qualified), stock appreciation rights, restricted and unrestricted stock, cash awards and 
Performance Units (as defined in the 2006 Plan) to employees, consultants and advisors of the Company capable of contributing to the 
Company’s performance. The Company has reserved an aggregate of 1,000,000 shares (subject to adjustment for stock splits and 
similar capital changes) of the Company’s Class A Common Stock for grants under the 2006 Plan. Incentive Stock Options may be 
granted only to employees eligible to receive them under the Internal Revenue Code of 1996, as amended. The 2006 Plan approved by 
the shareholders appoints the Compensation Committee (the “Committee”) to administer the 2006 Plan. Awards under the 2006 Plan 
will contain such terms and conditions not inconsistent with the 2006 Plan as the Committee in its discretion approves. The 
Committee has discretion to administer the 2006 Plan in the manner which it determines, from time to time, is in the best interest of 
the Company.  

Restricted Stock Awards  
Restricted stock awarded under the 1996 Plan and 2006 Plan (collectively the “Plans”) generally is subject to forfeiture in the event of 
termination of employment prior to vesting dates. Prior to vesting, the Plans participants own the shares and may vote and receive 
dividends, but are subject to certain restrictions. Restrictions include the prohibition of the sale or transfer of the shares during the 
period prior to vesting of the shares. The Company also has the right of first refusal to purchase any shares of stock issued under the 
Plans which are offered for sale subsequent to vesting. In accordance with ASC 718, “Compensation - Stock Compensation” the 
Company is recognizing stock-based compensation on these restricted shares awarded on the accelerated method over the requisite 
service period. The fair value of nonvested restricted stock is determined based on the opening trading price of the Company’s Class A 
Common Stock on the grant date.  

The Company granted 29,002, 35,008 and 50,798 shares of restricted stock awards of the Company’s Class A Common Stock during 
the fiscal years ended November 30, 2009, 2010 and 2011, respectively, to certain officers and managers under the Plans. The shares 
of restricted stock awarded vest at the rate of 50.0 percent on the third anniversary of the award date and the remaining 50.0 percent on 
the fifth anniversary of the award date. The weighted average grant date fair value of these restricted stock awards was $22.19, $30.56 
and $30.60 per share, respectively.  

In fiscal year 2011 a portion of each non-employee director’s compensation for their service as a director is through awards of 
restricted shares of the Company’s Class A Common Stock under the 2006 Plan. The Company awarded and issued a total of 10,560 
restricted shares of the Company’s Class A common shares to certain non-employee directors under the 2006 Plan, during the fiscal 
year ended November 30, 2011. The shares of restricted stock awarded vest at the rate of 100.0 percent on the one year anniversary 
after the date of grant. The weighted average grant date fair value of these restricted share awards was $28.41 per share.  

 
 
  
  
 
 
 
 
  
  
  
  
 
 
 
 
 
  
  
  
  
 
 
 
 
 
  
  
  
  
A summary of the status of the Company’s restricted stock as of November 30, 2011, and changes during the fiscal year ended 
November 30, 2011, is presented as follows:  

Unvested at November 30, 2010 

Granted 
Vested 

Unvested at November 30, 2011 

Weighted- 
Average 
Grant- 
Date 
Fair Value 
(Per Share)  
$  38.03  
30.22  
47.54  
$  32.77  

Restricted 
Shares  
 137,233  
  61,358  
  (37,170) 
 161,421  

Weighted- 
Average 
Remaining 
Contractual 
Term 
(Years)  

Aggregate 
Intrinsic 
Value 
(in thousands)  

3.5  

$ 

3,971.0  

As of November 30, 2011, there was approximately $2.2 million of total unrecognized compensation cost related to unvested 
restricted stock awards granted under the Stock Plans. This cost is expected to be recognized over a weighted-average period of 
3.5 years. The total fair value of restricted stock awards vested during the fiscal years ended November 30, 2009, 2010 and 2011, was 
approximately $2.0 million, $1.2 million and $1.2 million, respectively.  

Nonqualified and Incentive Stock Options  
In fiscal 2009 and 2010 a portion of each non-employee director’s compensation for their service as a director is through awards of 
options to acquire shares of the Company’s Class A Common Stock under the Plans. These options become exercisable one year after 
the date of grant and expire on the tenth anniversary of the date of grant. The Company also grants options to certain non-officer 
managers to purchase the Company’s Class A Common Stock under the Plans. These options generally vest over a two and one-half 
year period and expire on the tenth anniversary of the date of grant. The Company records stock-based compensation cost on its stock 
options awarded on the straight-line method over the requisite service period.  

The fair value of each option granted is estimated on the grant date using the Black-Scholes-Merton option-pricing valuation model 
that uses the assumptions noted in the following table. Expected volatilities are based on implied volatilities from historical volatility 
of the Company’s stock and other factors. The Company uses historical data to estimate option exercises and employee terminations 
within the valuation model. Separate groups of employees that have similar historical exercise behavior are considered separately for 
valuation purposes. The expected term of options granted is estimated based on historical exercise behavior and represents the period 
of time that options granted are expected to be outstanding. The risk-free rate for periods within the contractual life of the option is 
based on the U.S. Treasury yield curve in effect at the time of grant.  

Expected volatility 
Weighted average volatility 
Expected dividends 
Expected term (in years) 
Risk-free rate 

2009  
21.2%-24.2% 
23.8% 
0.5% 
5.0-7.3 
2.5%-3.0% 

2010  
  31.4% 
  31.4% 
  0.6% 
  9.3  
  3.0% 

2011  
 —    
 —    
 —    
 —    
 —    

A summary of option activity under the Stock Plan as of November 30, 2011, and changes during the year then ended is presented as 
follows:  

Options 
Outstanding at November 30, 2010  

Expired 
Exercised 
Forfeited 

Outstanding at November 30, 2011  
Vested and expected to subsequently vest at November 30, 

2011   

Exercisable at November 30, 2011   

Weighted- 
Average 
Exercise 
Price  
$  40.94  
44.49  
25.62  
39.03  
40.73  

Shares  
 272,641  
 (23,831) 
  (2,000) 
  (1,334) 
 245,476  

 245,476  
 243,806  

$  40.73  
$  40.84  

Weighted- 
Average 
Remaining 
Contractual 
Term 
(Years)  

Aggregate 
Intrinsic 
Value 
(in thousands)  

5.4  

5.4  
5.4  

$ 

$ 

$ 

—    

—    
—    

 
 
  
  
 
 
 
 
 
  
  
  
  
  
 
  
  
 
 
  
  
 
 
  
  
  
  
  
  
  
 
 
  
  
  
  
  
  
 
 
 
 
  
  
  
  
 
 
 
 
 
  
 
 
 
 
 
  
  
  
  
  
  
  
 
 
  
  
 
 
  
  
 
 
  
  
  
  
  
  
  
 
 
  
  
  
  
  
 
  
  
  
  
  
 
  
  
  
  
  
The weighted average grant-date fair value of options granted during the fiscal years ended November 30, 2009 and 2010 were $8.40 
and $10.34 per option, respectively. There were no options granted in fiscal 2011. There were no option exercised during fiscal years 
2009 and 2010, respectively. The total intrinsic value of options exercised during the fiscal year ended November 30, 2011 was 
approximately $7,000. The actual tax benefit realized for the tax deductions from exercise of the stock options totaled approximately 
$3,000 for the fiscal year ended November 30, 2011.  

As of November 30, 2011, there was approximately $1,000 of total unrecognized compensation cost related to unvested stock options 
granted under the Stock Plan. That cost is expected to be recognized over a weighted-average period of 0.1 years.  

NOTE 14 — FINANCIAL INSTRUMENTS  
In accordance with the “Financial Instruments” Topic, ASC 825-10 and in accordance with the “Fair Value Measurements and 
Disclosures” Topic, ASC 820-10, these topics discuss key considerations in determining fair value in such markets, and expanding 
disclosures on recurring fair value measurements using unobservable inputs (Level 3), clarification and additional disclosure is 
required about the use of fair value measurements.  

Various inputs are considered when determining the carrying values of cash and cash equivalents, accounts receivable, accounts 
payable, and accrued liabilities approximate fair value due to the short-term maturities of these assets and liabilities. These inputs are 
summarized in the three broad levels listed below:  

• 

•  

•  

Level 1 — observable market inputs that are unadjusted quoted prices for identical assets or liabilities in active markets  
Level 2 — other significant observable inputs (including quoted prices for similar securities, interest rates, credit risk, 
etc.)  
Level 3 — significant unobservable inputs (including the Company’s own assumptions in determining the fair value of 
investments)  

At November 30, 2011, the Company had money market funds totaling approximately $54.1 million and are included in cash and cash 
equivalents in consolidated balance sheets. All inputs used to determine fair value are considered level 1 inputs.  

Fair values of long-term debt are based on quoted market prices at the date of measurement. The Company’s credit facilities 
approximate fair value as they bear interest rates that approximate market. These inputs used to determine fair value are considered 
level 2 inputs. At November 30, 2011, the fair value of the remaining long-term debt, as determined by quotes from financial 
institutions, was approximately $270.9 million compared to the carrying amount of approximately $266.2 million.  

The Company had no level 3 inputs as of November 30, 2011.  

NOTE 15 — QUARTERLY DATA (UNAUDITED)  
The Company derives most of its income from a limited number of NASCAR-sanctioned races. As a result, the Company’s business 
has been, and is expected to remain, highly seasonal based on the timing of major events.  

The following table presents certain unaudited financial data for each quarter of fiscal 2010 and 2011 (in thousands, except per share 
amounts):  

Total revenue 
Operating income  
Income from continuing operations  
Net income 
Basic and diluted earnings per share 

February 28, 
2010  
$  152,026  
39,752  
25,487  
25,440  
0.53  

Fiscal Quarter Ended 
May 31, 
2010  
$ 142,166  
  21,303  
  10,262  
  10,262  
0.21  

August 31, 
2010  
$ 160,194  
  21,573  
3,609  
3,609  
0.08  

November 30, 
2010(1)(2)  
$  190,971  
39,549  
15,220  
15,220  
0.31  

 
 
  
  
 
 
 
 
 
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Total revenue 
Operating income  
Income from continuing operations  
Net income 
Basic and diluted earnings per share 

February 28, 
2011  
$  148,685  
39,355  
21,435  
21,435  
0.45  

Fiscal Quarter Ended 
May 31, 
2011  
$ 138,761  
  24,068  
  11,873  
  11,873  
0.25  

August 31, 
2011  
$ 150,297  
  20,520  
9,650  
9,650  
0.20  

November 30, 
2011  
$  191,942  
49,222  
26,466  
26,466  
0.56  

(1)  During the fourth quarter of fiscal 2010, the Company recorded a non-cash charge totaling approximately $23.9 million, or 

$0.30 per diluted share, related to expense of the interest rate swap for the fiscal year ended November 30, 2010.  

(2)  During the fourth quarter of fiscal 2010, the Company recorded a non-cash charge totaling approximately $5.8 million, or $0.07 

per diluted share, related to the impairment of certain costs associated with the Daytona Development Project.  

NOTE 16 — SEGMENT REPORTING  
The general nature of the Company’s business is a motorsports themed amusement enterprise, furnishing amusement to the public in 
the form of motorsports themed entertainment. The Company’s motorsports event operations consist principally of racing events at its 
major motorsports entertainment facilities. The reporting units within the motorsports segment portfolio are reviewed together as the 
nature of the products and services, the production processes used, the type or class of customer using our products and services, and 
the methods used to distribute our products or provide their services are consistent in objectives and principles, and predominately 
uniform and centralized throughout the Company. The Company’s remaining business units, which are comprised of the radio 
network production and syndication of numerous racing events and programs, certain souvenir merchandising operations not 
associated with the promotion of motorsports events at the Company’s facilities, construction management services, leasing 
operations, and financing and licensing operations are included in the “All Other” segment. The Company evaluates financial 
performance of the business units on operating profit after allocation of corporate general and administrative (“G&A”) expenses. 
Corporate G&A expenses are allocated to business units based on each business unit’s net revenues to total net revenues.  

The accounting policies of the segments are the same as those described in the summary of significant accounting policies. 
Intersegment sales are accounted for at prices comparable to unaffiliated customers. Intersegment revenues were approximately 
$2.1 million, $2.3 million and $2.4 million for the years ended November 30, 2009, 2010 and 2011, respectively (in thousands).  

Revenues 
Depreciation and amortization 
Operating income  
Equity investments loss 
Capital expenditures 
Total assets 
Equity investments 

Motorsports 
Event  
$  658,500  
65,137  
147,665  
(77,608) 
70,508  
  1,649,602  
—    

For The Year Ended November 30, 2009 
All 
Other  
$  36,792  
7,763  
158  
—    
  43,221  
  259,301  
—    

Total  
$  695,292  
72,900  
147,823  
(77,608) 
113,729  
  1,908,903  
—    

 
 
  
  
 
 
 
 
 
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
 
 
 
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Revenues 
Depreciation and amortization 
Operating income  
Equity investments loss 
Capital expenditures 
Total assets 
Equity investments 

Revenues 
Depreciation and amortization 
Operating income  
Equity investments loss 
Capital expenditures 
Total assets 
Equity investments 

Motorsports 
Event  
$  611,747  
66,210  
130,143  
—    
83,453  
  1,638,116  
—    

For The Year Ended November 30, 2010 
All 
Other  
$  35,915  
8,255  
(7,966) 
(1,904) 
  22,481  
  240,633  
  43,689  

Total  
$  647,662  
74,465  
122,177  
(1,904) 
105,934  
  1,878,749  
43,689  

Motorsports 
Event  
$  599,565  
69,651  
133,806  
—    
65,301  
  1,616,738  
—    

For The Year Ended November 30, 2011 
All 
Other  
$  32,497  
7,220  
(641) 
(4,177) 
  11,547  
  327,901  
  100,137  

Total  
$  632,062  
76,871  
133,165  
(4,177) 
76,848  
  1,944,639  
100,137  

NOTE 17 — CONDENSED CONSOLIDATING FINANCIAL STATEMENTS  
In connection with the 5.4 percent Senior Notes, the Company is required to provide condensed consolidating financial information 
for its subsidiary guarantors. Certain of the Company’s wholly-owned domestic subsidiaries have, jointly and severally, fully and 
unconditionally guaranteed, to each holder of 5.4 percent Senior Notes and the trustee under the Indenture for the 5.4 percent Senior 
Notes, the full and prompt performance of the Company’s obligations under the indenture and the 5.4 percent Senior Notes, including 
the payment of principal (or premium, if any) and interest on the 5.4 percent Senior Notes, on an equal and ratable basis.  

The subsidiary guarantees are unsecured obligations of each subsidiary guarantor and rank equally in right of payment with all senior 
indebtedness of that subsidiary guarantor and senior in right of payment to all subordinated indebtedness of that subsidiary guarantor. 
The subsidiary guarantees are effectively subordinated to any secured indebtedness of the subsidiary guarantor with respect to the 
assets securing the indebtedness.  

In the absence of both default and notice, there are no restrictions imposed by the Company’s 2010 Credit Facility, 5.4 percent Senior 
Notes, or guarantees on the Company’s ability to obtain funds from its subsidiaries by dividend or loan. The Company has not 
presented separate financial statements for each of the guarantors, because it has deemed that such financial statements would not 
provide the investors with any material additional information.  

 
 
  
  
 
 
 
 
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Included in the tables below, are condensed consolidating balance sheets as of November 30, 2010 and 2011, and the condensed 
consolidating statements of operations and cash flows for the years ended November 30, 2009, 2010 and 2011, of: (a) the Parent; 
(b) the guarantor subsidiaries; (c) the non-guarantor subsidiaries; (d) elimination entries necessary to consolidate Parent with guarantor 
and non-guarantor subsidiaries; and (e) the Company on a consolidated basis (in thousands):  

Condensed Consolidating Balance Sheet at November 30, 2010  

Current assets 
Property and equipment, net 
Advances to and investments in subsidiaries  
Other assets 
Total Assets 

Current liabilities  
Long-term debt 
Deferred income taxes 
Other liabilities 
Total shareholders’ equity  
Total Liabilities and Shareholders’ Equity 

Current assets 
Property and equipment, net 
Advances to and investments in subsidiaries  
Other assets 
Total Assets 

Current liabilities  
Long-term debt 
Deferred income taxes 
Other liabilities 
Total shareholders’ equity  
Total Liabilities and Shareholders’ Equity 

Total revenues 
Total expenses 
Operating (loss) income 
Interest (expense) income, net 
(Loss) income from continuing operations 
Net (loss) income  

Total revenues 
Total expenses 
Operating (loss) income 
Interest (expense) income, net 
(Loss) income from continuing operations 
Net (loss) income  

Condensed Consolidating Balance Sheet at November 30, 2011  

Parent 
Company  
$ 

68,252  
33,728  
  2,095,234  
4,702  
$ 2,201,916  

$ 

(10,058) 
893,108  
27,018  
2,131  
  1,289,717  
$ 2,201,916  

Parent 
Company  
$  109,757  
30,994  
  2,186,394  
5,075  
$ 2,332,220  

$ 

9,399  
934,166  
57,086  
1,784  
  1,329,785  
$ 2,332,220  

Combined 
Guarantor 
Subsidiaries  
72,696  
$ 
  1,032,695  
660,368  
301,223  
$ 2,066,982  

$ 

71,278  
271,002  
234,742  
12,825  
  1,477,135  
$ 2,066,982  

Combined 
Guarantor 
Subsidiaries  
56,235  
$ 
  1,025,087  
708,678  
300,890  
$ 2,090,890  

$ 

91,036  
153,822  
247,975  
11,173  
  1,586,884  
$ 2,090,890  

Parent 
   Company      
1,538  
$ 
32,367  
(30,829) 
(35,450) 
(28,245) 
(28,245) 

Parent 
   Company      
2,680  
$ 
31,659  
(28,979) 
(57,390) 
(50,468) 
(50,468) 

Combined 
Guarantor 
Subsidiaries  
$  686,982  
  504,065  
  182,917  
(67,885) 
42,976  
42,976  

Combined 
Guarantor 
Subsidiaries  
$  635,799  
  480,860  
  154,939  
9,089  
  111,657  
  111,657  

Non-Guarantor 
Subsidiary  

$ 

$ 

$ 

$ 

19,309  
310,238  
43,722  
46,157  
419,426  

17,211  
213,911  
17,881  
2,162  
168,261  
419,426  

Eliminations  
(10,251) 
$ 
—    
  (2,799,324) 
—    
$ (2,809,575) 

13,308  
$ 
  (1,074,947) 
—    
—    
  (1,747,936) 
$ (2,809,575) 

Non-Guarantor 
Subsidiary  

$ 

$ 

$ 

$ 

17,815  
315,695  
51,407  
101,503  
486,420  

23,443  
268,849  
10,598  
33  
183,497  
486,420  

Eliminations  
(18,412) 
$ 
—    
  (2,946,479) 
—    
$ (2,964,891) 

(34,242) 
$ 
  (1,042,949) 
—    
—    
  (1,887,700) 
$ (2,964,891) 

Consolidated  
$  150,006  
  1,376,751  
—    
351,992  
$ 1,878,749  

$ 

91,739  
303,074  
279,641  
17,118  
  1,187,177  
$ 1,878,749  

Consolidated  
$  165,395  
  1,371,776  
—    
407,468  
$ 1,944,639  

$ 

89,636  
313,888  
315,659  
12,990  
  1,212,466  
$ 1,944,639  

Non-Guarantor 
Subsidiary  

$ 

119,768  
124,033  
(4,265) 
3,762  
(7,746) 
(7,916) 

Eliminations  
$ (115,125) 
  (115,125) 
—    
—    
—    
—    

Consolidated  
$  693,163  
  545,340  
  147,823  
(99,573) 
6,985  
6,815  

Non-Guarantor 
Subsidiary  

$ 

111,143  
114,926  
(3,783) 
938  
(6,611) 
(6,658) 

Eliminations  
$ (104,265) 
  (104,265) 
—    
—    
—    
—    

Consolidated  
$  645,357  
  523,180  
  122,177  
(47,363) 
54,578  
54,531  

Condensed Consolidating Statement of Operations 
For The Year Ended November 30, 2010  

Condensed Consolidating Statement of Operations 
For The Year Ended November 30, 2009  

 
 
  
  
 
 
 
 
 
 
  
  
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
  
 
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
  
 
  
  
  
  
  
  
  
 
 
 
 
 
 
  
  
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
  
 
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
  
 
  
  
  
  
  
  
  
 
 
 
 
 
 
  
  
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
  
  
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Total revenues 
Total expenses 
Operating (loss) income 
Interest income (expense), net 
(Loss) income from continuing operations 
Net (loss) income   

Parent 
 Company   
$  3,002  
  26,960  
  (23,958) 
  (28,016) 
  (61,142) 
  (61,142) 

Condensed Consolidating Statement of Operations 
For The Year Ended November 30, 2011  

Combined 
Guarantor 
 Subsidiaries   
$  560,306  
410,260  
150,046  
17,703  
133,757  
133,757  

 Non-Guarantor   
Subsidiary  

$ 

109,171  
102,094  
7,077  
(8,435) 
(3,191) 
(3,191) 

Eliminations  
(42,794) 
$ 
(42,794) 
—    
—    
—    
—    

Consolidated  
$  629,685  
496,520  
133,165  
(18,748) 
69,424  
69,424  

Net cash provided by operating activities 
Net cash provided by (used in) investing activities 
Net cash used in financing activities   

Condensed Consolidating Statement of Cash Flows 
For The Year Ended November 30, 2009  

Parent 
 Company   
$  80,769  
  130,273  
  (236,786) 

Combined 
Guarantor 
 Subsidiaries   
154,300  
$ 
(191,089) 
(1,035) 

 Non-Guarantor  
Subsidiary  

$ 

9,575  
(4,589) 
(1,766) 

 Eliminations   
17,061  
$ 
(17,061) 
—    

Consolidated  
$  261,705  
(82,466) 
(239,587) 

Net cash (used in) provided by operating activities 
Net cash provided by (used in) investing activities 
Net cash used in financing activities   

Net cash (used in) provided by operating activities 
Net cash provided by (used in) investing activities 
Net cash used in financing activities 

NOTE 18 — SUBSEQUENT EVENT  

Parent 
  Company    
$  (75,484) 
  111,165  
(53,579) 

Parent 
  Company    
(8,490) 
$ 
80,427  
(33,377) 

Condensed Consolidating Statement of Cash Flows 
For The Year Ended November 30, 2010  

 Non-Guarantor   
Subsidiary  

Combined 
Guarantor 
 Subsidiaries   
184,511  
$ 
(230,123) 
(3,909) 
Condensed Consolidating Statement of Cash Flows 
For The Year Ended November 30, 2011  

 Eliminations   
(1,910) 
$ 
1,910  
—    

5,277  
(11,159) 
(1,105) 

$ 

Consolidated  
$  112,394  
(128,207) 
(58,593) 

Combined 
Guarantor 
 Subsidiaries   
$  238,391  
(247,018) 
(2,610) 

 Non-Guarantor   
Subsidiary  

$ 

8,520  
(9,325) 
(606) 

 Eliminations   
(39,389) 
$ 
39,389  
—    

Consolidated  
$  199,032  
(136,527) 
(36,593) 

On January 26, 2012, the Company announced the full redemption of all of its outstanding 5.4 percent Senior Notes due April 2014 on, or 
before, March 30, 2012, the redemption date. The Company intends to use additional borrowings under its 2010 Credit Facility to redeem and 
retire all outstanding $87.0 million principal amount of the 5.4 percent Senior Notes, including the payment of a redemption premium in the 
amount of approximately $10.5 million and accrued interest up to, but excluding, the redemption date. The redemption premium represents 
the make-whole amount calculated in accordance with the related indenture under which the 5.4 percent Senior Notes were issued.  

The net redemption, premium associated unamortized net deferred financing costs and unamortized original issuance discount, at the 
redemption date, totaling approximately $11.0 million, will be recorded as a loss on early redemption of debt.  

Schedule II — Valuation and Qualifying Accounts (In Thousands)  

Description 
For the year ended November 30, 2009 Allowance for doubtful 

accounts 

For the year ended November 30, 2010 Allowance for doubtful 

accounts 

For the year ended November 30, 2011 Allowance for doubtful 

accounts 

(A)  Uncollectible accounts written off, net of recoveries.  

Balance 
beginning 
of period  

Additions 
charged 
to 
costs and 
expenses  

Deductions 
(A)  

Balance 
at end 
of 
period  

$ 

1,200  

$ 

326  

$ 

326  

$  1,200  

1,200  

1,200  

586  

132  

586  

332  

1,200  

1,000  

 
 
  
   
 
 
 
 
 
  
  
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
  
  
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
  
  
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
  
  
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
  
ITEM 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL 
DISCLOSURE  
None.  

ITEM 9A. CONTROLS AND PROCEDURES  
Conclusion Regarding the Effectiveness of Disclosure Controls and Procedures  
We conducted an evaluation of the effectiveness of the design and operation of our disclosure controls and procedures, as such term is 
defined under Rule 13a-15(e) promulgated under the Securities Exchange Act of 1934, as amended (Exchange Act), under the 
supervision of and with the participation of our management, including the Chief Executive Officer and Chief Financial Officer. 
Based on that evaluation, our management, including the Chief Executive Officer and Chief Financial Officer, concluded that our 
disclosure controls and procedures, subject to limitations as noted below, were effective at November 30, 2011, and during the period 
prior to and including the date of this report. There have been no significant changes in our internal controls or in other factors that 
could significantly affect internal controls subsequent to November 30, 2011.  

Because of its inherent limitations, our disclosure controls and procedures may not prevent or detect misstatements. A control system, 
no matter how well conceived and operated, can provide only reasonable, not absolute, assurance that the objectives of the control 
system are met. Because of the inherent limitations in all control systems, no evaluation of controls can provide absolute assurance 
that all control issues and instances of fraud, if any, have been detected.  

Report of Management on Internal Control Over Financial Reporting  
January 27, 2012  
We, as members of management of International Speedway Corporation, are responsible for establishing and maintaining adequate 
internal control over financial reporting, as such term is defined in Exchange Act Rules 13a-15(f). Internal control over financial 
reporting is a process designed to provide reasonable assurance regarding the reliability of financial reporting and the preparation of 
financial statements for external purposes in accordance with generally accepted accounting principles. Internal control over financial 
reporting includes those policies and procedures that (1) pertain to the maintenance of records that, in reasonable detail, accurately and 
fairly reflect the transactions and dispositions of our assets; (2) provide reasonable assurance that transactions are recorded as 
necessary to permit preparation of financial statements in accordance with generally accepted accounting principles, and that our 
receipts and expenditures are being made only in accordance with authorizations of our management and directors; and (3) provide 
reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use, or disposition of our assets that could 
have a material effect on the financial statements.  

Because of its inherent limitations, our disclosure controls and procedures may not prevent or detect misstatements. A control system, 
no matter how well conceived and operated, can provide only reasonable, not absolute, assurance that the objectives of the control 
system are met. Because of the inherent limitations in all control systems, no evaluation of controls can provide absolute assurance 
that all control issues and instances of fraud, if any, have been detected. Also, projections of any evaluation of effectiveness to future 
periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the degree of compliance 
with the policies and procedures may deteriorate.  

We, under the supervision of and with the participation of our management, including the Chief Executive Officer and Chief Financial 
Officer, assessed the Company’s internal control over financial reporting as of November 30, 2011, based on criteria for effective 
internal control over financial reporting described in “Internal Control-Integrated Framework” issued by the Committee of Sponsoring 
Organizations of the Treadway Commission. Based on this assessment, we concluded that we maintained effective internal control 
over financial reporting as of November 30, 2011, based on the specified criteria.  

The effectiveness of our internal control over financial reporting has been audited by Ernst & Young LLP, an independent registered 
public accounting firm, as stated in their report which is included herein.  

 
 
  
  
Pursuant to General Instruction G. (3) the information required by Part III (Items 10, 11, 12, 13, and 14) is to be incorporated by 
reference from our definitive information statement (filed pursuant to Regulation 14C) which involves the election of directors and 
which is to be filed with the Commission not later than 120 days after the end of the fiscal year covered by this Form 10-K.  

PART III  

 
 
  
ITEM  15.  EXHIBITS, CONSOLIDATED FINANCIAL STATEMENT SCHEDULES  

PART IV  

(a) Documents filed as a part of this report  

1. Consolidated Financial Statements listed below:  

International Speedway Corporation  
Consolidated Balance Sheets  
— November 30, 2010 and 2011  
Consolidated Statements of Operations  
— Years ended November 30, 2009, 2010, and 2011  
Consolidated Statements of Changes in Shareholders’ Equity  
— Years ended November 30, 2009, 2010, and 2011  
Consolidated Statements of Cash Flows  
— Years ended November 30, 2009, 2010, and 2011  
Notes to Consolidated Financial Statements  

Motorsports Authentics, LLC  

Consolidated Balance Sheets  
— November 30, 2010 and 2011  
Consolidated Statements of Operations  
— Years ended November 30, 2009, 2010, and 2011  
Consolidated Statements of Members’ Equity  
— Years ended November 30, 2009, 2010, and 2011  
Consolidated Statements of Cash Flows  
— Years ended November 30, 2009, 2010, and 2011  
Notes to Consolidated Financial Statements  

2. Consolidated Financial Statement Schedules listed below:  

II — Valuation and qualifying accounts  

All other schedules are omitted since the required information is not present or is not present in amounts sufficient to require 
submission of the schedule, or because the information required is included in the financial statements and notes thereto.  

 
 
3. Exhibits:  

Exhibit 
Number 

  3.1 

  3.2 

  3.3 
  4.1 

  4.2 
  4.3 

  4.4 

  4.5 
10.1 
10.2 
10.3 
21 
23.1 
23.2 
31.1 
31.2 
32 
99 

101.INS 
101.SCH 
101.CAL 
101.DEF 
101.LAB 
101.PRE 

* 

** 

*** 

**** 

***** 

****** 

******* 

Description of Exhibit 

—  Articles of Amendment of the Restated and Amended Articles of Incorporation of the Company, as filed with the 

Florida Department of State on July 26, 1999. (3.1)* 

—  Conformed Copy of Amended and Restated Articles of Incorporation of the Company, as amended as of July 26, 

1999. (3.2)* 

—  Conformed Copy of Amended and Restated By-Laws of the Company. (3)(ii)** 
—  Indenture, dated April 23, 2004, between the Company, certain subsidiaries, and Wachovia Bank, National 

Association, as Trustee. (4.2)*** 

—  Form of Registered Note due 2014 (included in Exhibit 4.2). (4.2)*** 
—  Revolving Credit Agreement, dated as of November 19, 2010, among the Company, certain subsidiaries and the 

lenders party thereto. (10.1)**** 

—  Note Purchase Agreement, dated as of January 18, 2011, among the Company and purchasers party thereto. 

(10.1)***** 

—  Form of Series 2011A Note due 2021 (included in Exhibit 10.1). (10.1)***** 
—  Daytona Property Lease. (10.4)****** 
—  1996 Long-Term Incentive Plan. (10.6)****** 
—  2006 Long-Term Incentive Plan. (4)******* 
—  Subsidiaries of the Registrant — filed herewith. 
—  Consent of Ernst &Young LLP — filed herewith. 
—  Consent of Grant Thornton LLP — filed herewith. 
—  Rule 13a-14(a) / 15d-14(a) Certification of Chief Executive Officer — filed herewith 
—  Rule 13a-14(a) / 15d-14(a) Certification of Chief Financial Officer — filed herewith. 
—  Section 1350 Certification — filed herewith. 
—  Report of Independent Registered Public Accounting Firm and Consolidated Financial Statements of Motorsports 

Authentics, LLC as of November 30, 2009 — filed herewith. 

—  XBRL Instance Document 
—  XBRL Taxonomy Extension Schema 
—  XBRL Taxonomy Extension Calculation Linkbase 
—  XBRL Taxonomy Extension Definition Linkbase 
—  XBRL Taxonomy Extension Label Linkbase 
—  XBRL Taxonomy Extension Presentation Linkbase 

Incorporated by reference to the exhibit shown in parentheses and filed with the Company’s Report on Form 8-K dated 
July 26, 1999. 
Incorporated by reference to the exhibit shown in parentheses and filed with the Company’s report on Form 10-Q for the 
quarter ended February 28, 2003. 
Incorporated by reference to the exhibit shown in parentheses and filed with the Company’s Registration Statement filed 
on Form S-4 File No. 333-118168. 
Incorporated by reference to the exhibit shown in parentheses and filed with the Company’s report on Form 8-K filed on 
November 23, 2010. 
Incorporated by reference to the exhibit shown in parentheses and filed with the Company’s report on Form 8-K filed on 
January 20, 2011. 
Incorporated by reference to the exhibit shown in parentheses and filed with the Company’s Report on Form 10-K for the 
year ended November 30, 1998. 
Incorporated by reference to the exhibit shown in parentheses and filed with the Company’s Registration Statement on 
Form S-8 as filed on February 11, 2010. 

 
 
  
   
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
SIGNATURES  

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant has duly caused this 

report to be signed on its behalf by the undersigned, thereunto duly authorized.  

International Speedway Corporation 

By: /s/ Daniel W. Houser 
Daniel W. Houser 
Senior Vice President and Chief Financial 
Officer 

Dated: January 27, 2012  

Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the following persons 

on behalf of the registrant and in the capacities and on the dates indicated.  

Signature 

Title 

Date 

/s/ Lesa France Kennedy 
Lesa France Kennedy 

/s/ Daniel W. Houser 
Daniel W. Houser 

/s/ James C. France 
James C. France 

/s/ Brian Z. France 
Brian Z. France 

/s/ Larry Aiello, Jr. 
Larry Aiello, Jr. 

/s/ J. Hyatt Brown 
J. Hyatt Brown 

/s/ William P. Graves 
William P. Graves 

/s/ Christy F. Harris 
Christy F. Harris 

/s/ Thomas W. Staed 
Thomas W. Staed 

/s/ Morteza Hosseini – Kargar 
Morteza Hosseini – Kargar 

Chief Executive Officer and Vice Chairman of the Board 

(Principal Executive Officer)   

January 27, 2012 

Senior Vice President, Chief Financial Officer and 

Treasurer (Principal Financial Officer and Principal 
Accounting Officer)   

January 27, 2012 

Chairman of the Board 

January 27, 2012 

Director 

Director 

Director 

Director 

Director 

Director 

Director 

January 27, 2012 

January 27, 2012 

January 27, 2012 

January 27, 2012 

January 27, 2012 

January 27, 2012 

January 27, 2012 

 
 
  
 
 
 
 
  
  
  
   
 
 
  
  
  
 
 
 
  
  
 
 
 
  
 
 
 
  
  
  
 
 
 
  
  
  
 
 
 
  
  
  
 
 
 
  
  
  
 
 
 
  
  
  
 
 
 
  
  
  
 
 
 
  
  
  
 
 
 
  
  
  
 
DRIVEN TO BE THE WORLD LEADER IN MOTORSPORTS ENTERTAINMENT BY PROVIDING 

SUPERIOR, INNOVATIVE, AND THRILLING GUEST EXPERIENCES.

International Speedway Corporation, (“ISC”) founded in 1953, is a leading promoter of motorsports-themed entertainment activities in the 

United States. The Company owns and/or operates 13 of the nation’s premier motorsports entertainment facilities, which in total, have 

approximately 930,000 grandstand seats and 500 suites.  

ISC’s facilities are located in six of the nation’s top 12 media markets and nearly 80 percent of the country’s population is located within 

the primary trading areas of its facilities. 

ISC promotes major motorsports events in every month of the racing season — more than any other motorsports promoter.

•  Daytona International Speedway® in Florida 

•  Phoenix International Raceway® in Arizona 

•  Talladega Superspeedway® in Alabama

•  Chicagoland Speedway® near Chicago, Illinois  

•  Michigan International Speedway® located outside Detroit 

•  Route 66 RacewaySM near Chicago, Illinois 

•  Richmond International Raceway® in Virginia

•  Homestead-Miami SpeedwaySM in Florida

•  Auto Club Speedway of Southern CaliforniaSM 

•  Martinsville Speedway® in Virginia

near Los Angeles

•  Kansas Speedway® in Kansas City, Kansas 

•  Darlington Raceway® in South Carolina 

•  Watkins Glen International® in New York 

The  Company  also  owns  and  operates  the  Motor  Racing  Network,  the  nation’s  largest  independent  sports  radio  network  and 

Americrown Service CorporationSM, a subsidiary that provides catering services, food and beverage concessions, and produces 

and markets motorsports-related merchandise.  In addition, the Company has a 50 percent interest in the Hollywood Casino at 

Kansas Speedway.  

The National Association for Stock Car Auto Racing (NASCAR) is the most prominent sanctioning body in stock car racing, based 

on such factors as geographic presence, number of members and sanctioned events.  ISC derives approximately 90 percent of its 

revenues from NASCAR-sanctioned racing events.

ISC attributes its solid revenues and profits to an operating strategy that produces significant operating cash flow which is reinvested 

in strategic opportunities to grow the business and deliver shareholder value.  

BOARD OF DIRECTORS

JAMES C. FRANCE
Chairman of the Board
International Speedway Corporation

LESA FRANCE KENNEDY
Vice Chair and Chief Executive Officer
International Speedway Corporation

LARRY AIELLO, JR.1
Retired as President and
Chief Executive Officer
Corning Cable Systems

EDSEL B. FORD II1
Board Director 
Ford Motor Company

WILLIAM P. GRAVES1
President and Chief Executive Officer
American Trucking Associations  

MORI HOSSEINI1
Chairman and Chief Executive Officer
ICI Homes

LLOYD E. REUSS1
Former President
General Motors Corporation

1 Independent Board Member

11

J. HYATT BROWN1
Chairman
Brown & Brown, Inc.

BRIAN Z. FRANCE
Chairman and
and Chief Executive Officer
NASCAR, Inc.

CHRISTY F. HARRIS
Attorney in private practice of
business and commercial law

EDWARD H. RENSI1
Founder and CEO of 
Tom and Eddies Restaurants

THOMAS W. STAED1
Chairman
Staed Family Associates, Ltd.

ISC-11-318529_ISC_AnnualReport.indd   2

3/6/12   7:07 PM

OUR VISION
To be the world leader in motorsports entertainment by providing superior, innovative, and 
thrilling guest experiences.

OUR MISSION
Deliver memorable motorsports experience for all guests at ISC facilities.

Maximize the power of one: Leverage corporate scale and identify, share, adapt, and adopt the 
best practices of our business units.

Attract, develop, and retain a strong employee base that embraces our core values.

Fortify the core of our business while developing consolidated strategies to leverage our core.

Consistently operate efficiently and effectively to maximize shareholder value.

OUR VALUES
INTEGRITY:  Conduct business honestly and ethically, expect and exemplify trust, respect, high 
character and teamwork.

RESULTS ORIENTED:  Embrace a goal-oriented culture that drives accountability, profitability, 
growth, and shareholder value.

CUSTOMER CENTRIC:  Place customer experience and value at the forefront of all activities.

12

Race cars are loud. Our fans are louder. WE LISTEN.

INNOVATION:  Develop and implement unique, cutting-edge concepts. 

EMPLOYEE FOCUS:  Value the contributions and capabilities of all employees. 

INTERNATIONAL MOTORSPORTS CENTER
One Daytona Boulevard
Daytona Beach, Florida 
32114-1252
www.internationalspeedwaycorporation.com

CITIZENSHIP:  Represent ISC’s values in national and local communities and act as a steward 
of the motorsports industry to uphold the tradition and advance the future of the sport.

INTERNATIONAL MOTORSPORTS CENTER
One Daytona Boulevard
Daytona Beach, Florida 
32114-1252
www.internationalspeedwaycorporation.com

  2011

 ANNUAL 

REPORT

ISC-11-318529_ISC_AnnualReport.indd   1

3/6/12   7:06 PM