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Jaywing plc

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FY2020 Annual Report · Jaywing plc
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Jaywing plc 
Annual Report and Accounts 
For the year ended 31 March 2020 

 
                                                                                                                                
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Company number 05935923

Contents 

Strategic Report 

Overview  

Financial highlights   

Chairman’s Statement 

Chief Executive's Report 

Strategic Review 

Principal Risks and Uncertainties 

Corporate Governance 

Board of Directors 

Directors’ Report 

Directors’ Remuneration Report 

Corporate Governance Statement 

Directors’ Responsibilities Statement 

Financial Statements 

Report of the Independent Auditor to the Members of Jaywing plc 

Consolidated Financial Statements 

Company Financial Statements 

Additional Information 

Shareholder Information 

Company Information 

3 

4 

5 

6 

7 

9 

10 

11 

15 

18 

20 

21 

28 

60 

77 

78 

 
                                                                                                                                
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Overview 

Jaywing is an award-winning, data-science-led performance marketing and consulting business operating in the UK and Australia. 

Jaywing helps its clients find smart solutions to deliver profit growth and build brand value. It uses its unique expertise to create 
compelling insights from complex customer behaviour and builds these into effective digital marketing, customer engagement and 
portfolio management activities. 

The company employs around 290 highly skilled people, including 34 in Australia, in a wide range of specialisms working in a highly 
collaborative operating model and culture. 

Clients 

In the UK, the business reorganised its operational structure in August 2020 to focus on three core sectors: Retail, FMCG and 
Financial Services, each of which accounts for around a third of revenues.  Within these three go-to-market channels, Jaywing also 
services clients in Education, Not-for-Profit, Travel & Leisure, Technology, Utilities, Oil & Gas, and Hospitality. Typical clients are 
divisions of FTSE 250 companies, other large corporates and entrepreneurially-led high-growth businesses. 

Client concentration risk is relatively low, with over 200 active clients, the largest client accounting for around 5% of annual Net 
Revenue and the two largest industry sub-sectors being Retail and Investment Banking (both 20%).   

Net Revenue from Australia now accounts for 16% of overall Jaywing net revenue, and we are increasing the collaboration between 
Australia and the UK both on specific clients and also development of new capabilities. 

People 

Our people comprise a diverse mix of specialists, many with scarce skill sets. They include: 

•  Award-winning creative teams 
•  Experts in brand strategy and client management 
•  PhD mathematicians 
•  Marketing analysts and econometric modellers 
•  Highly skilled AI practitioners 

These skills can be applied to a wide spectrum of challenges, ranging from credit risk modelling through to brand advertising, and a 
key strength is our ability to harness cross-functional teams to collaborate on client solutions. 

3                                                                                                                               Jaywing plc Annual Report and Accounts 2020 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Financial highlights 

Year to 31 March 2020 
Including IFRS16 
£’000 

Year to 31 March 2020 
Excluding IFRS16 
£’000 

Year to 31 March 2019 
Excluding IFRS16 
£’000 

Net Revenue* 
Adjusted EBITDA** 
Cash Generated from Operations 
Net Debt (excluding IFRS 16)*** 

24,043 
(158) 
953 
(5,943) 

24,043 
(869) 
343 
(5,943) 

29,845 
2,625 
2,422 
(4,960) 

First Half Year and Second Half Year Performance 

Net Revenue* 
Adjusted EBITDA** 
Cash Generated from Operations 
Including IFRS 16 
Excluding IFRS 16 
Net Debt (excluding IFRS 16)*** 

6 months to 30 
September 2019 
£’000 

6 months to 31 March 
2020 
£’000 

Year to 31 March 2020 
£’000 

11,996 
(573) 

380 
8 
(5,748) 

12,047 
415 

573 
335 
(5,943) 

24,043 
(158) 

953 
343 
(5,943) 

Reconciliation of Operating Loss with Adjusted EBITDA 

6 months to 
30 
September 
2019 
£’000 

6 months to 
31 March 
2020 

£’000 

Year to 31 
March 2020 
Including 
IFRS16 
£’000 

Year to 31 
March 2020 
Excluding 
IFRS16 
£’000 

Year to 31 
March 2019 
Excluding 
IFRS16 
£’000 

(1,380) 

(7,494) 

(8,874) 

(8,919) 

(809) 

187 
333 
777 
(83) 

- 

295 

(785) 

(573) 

144 
333 
770 
(6,247) 

5,789 

572 

301 

415 

331 
666 
1,547 
(6,330) 

5,789 

867 

(484) 

(158) 

331 
- 
1,547 
(7,041) 

5,789 

867 

(484) 

(869) 

412 
- 
1,795 
1,398 

1,050 

- 

177 

2,625 

Operating Loss from Continuing 
Operations 
Add Back: 
Depreciation 
Depreciation of right of use assets 
Amortisation of intangibles 
EBITDA 
Impairment of goodwill and other 
intangibles 
Restructuring charges 
Share based payment charges / 
(credits) 
Adjusted EBITDA 

* Revenue less third-party direct costs of sale 
** Adjusted EBITDA represents EBITDA before restructuring costs, impairment charges and share based payment charges / 
(credits) 
*** Including accrued interest 

4                                                                                                                               Jaywing plc Annual Report and Accounts 2020 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Chairman’s Statement 

The results for the year ended 31 March 2020 reflect a disappointing first half to 30 September 2019 of deteriorating revenues and 
cash flow performance followed by a more pleasing second half of revenue stabilisation and adjusted EBITDA and cash flow 
improvement as a result of actions taken by the board. These actions were part of a formal restructuring plan adopted by the board 
to streamline business processes and cost structures, improve efficiencies and working capital performance.  

Adjusted EBITDA* for the first half was a loss of £573k and a profit of £415k for the second half, resulting in a net adjusted EBITDA 
loss of £158k for the year.   

Cash flow generated from operations**, which include restructuring costs, was £380k in the first half and £573k in the second half, a 
total of £953k for the year. 

It is pleasing to note that the Australian businesses continued to perform well throughout the year delivering strong Net Revenue 
and cash flow generation. We look forward to further developing the collaboration between our UK and Australian management 
teams. 

In late March 2020 we were delighted to welcome Andrew Fryatt to the board as CEO. Andrew has continued to implement the 
remaining elements of the restructuring plan as well as taking the urgent actions required to mitigate the impact of Covid-19 on the 
business, our clients and our people. 

We continue to win new business and the recent realignment of our business sectors to align with the clients and market segments 
we serve, should enable the business to further develop and tailor its comprehensive service offering to existing and new clients. 

I am pleased to see the results of the actions taken to improve profitability and cash flow performance and would like to thank our 
people throughout the group both in the UK and Australia for their dedication and achievements during these challenging times and 
for their ongoing support. Whilst the general business outlook remains uncertain, I believe the actions we have taken have placed 
us in a better position to adapt to change, whilst continuing to serve and further develop our services to clients. 

Ian Robinson 
Non-Executive Chairman 

* Adjusted EBITDA represents EBITDA before restructuring costs, impairment charges and share based payment charges / 
(credits). 

** including IFRS 16 

5                                                                                                                               Jaywing plc Annual Report and Accounts 2020 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Chief Executive’s Report 

The year ended 31 March 2020 (“FY 20”) was a challenging year for Jaywing, with difficult market conditions impacting trading and 
cash flow performance in the first half. This led to the implementation of a restructuring plan which delivered a turnround in second 
half performance. These actions taken to restructure the business have enabled Jaywing to enter the new financial year in a more 
resilient state at the end of March 2020, at the time I joined the board. Further details of the year’s trading-performance and these 
actions are provided in the Strategic Review on page 7. 

Since the end of March 2020, the business has been impacted by the COVID-19 pandemic, which has reduced revenues by around 
20% in the first quarter of the new financial year, as a result of clients reducing or delaying spend during the initial lockdown period.  
However, the business has been able to continue operating successfully on a remote basis, and has taken measures to secure its 
financial position, including voluntary salary reductions by all employees and use of the Government’s furlough arrangements for 
around 50 employees.   

During FY 20 our Australian businesses delivered 1% revenue growth, and 46% EBITDA growth.  We have started to see the 
benefit of being able to offer multiple services to individual clients, generating larger monthly retainers, and also our growing 
reputation for data and analytics in the Australian market.  A more “consulting-led” approach has enabled us to build stickier client 
relationships. 

Outlook 

Extrapolating from Q4 performance would have suggested a significant improvement in profitability in FY 21.  However, in the face 
of COVID-19, significant reductions in marketing spend across the industry have severely impacted many businesses, and, with the 
rate of recovery continuing to be unclear, it is difficult to confidently assess the outlook for FY 21.  Our broad client mix means we 
are less reliant on any one specific sector and more able to manage variations in market conditions. Some clients have already 
returned to pre-pandemic spend levels, but others continue to defer expenditure.  We have nonetheless continued to win new 
business and have a good pipeline of new opportunities. 

We have also reorganised our UK operating structure to focus on core market sectors and better support future growth, with a 
further 8% reduction in headcount, and this will be described more fully in the interim results statement, which are expected to be 
published in early December. 

The actions taken to support the business through the pandemic have very effectively protected profitability and cashflow, but we 
believe that we are still at least 6 months away from revenues returning to pre-pandemic levels in the UK, which could be further 
extended if the second wave hits hard.  In Australia, where the pandemic seems to now be more controlled, revenues are already 
close to Q4’s level, which is very encouraging. 

At this stage we expect the impact of COVID-19 to be a significant reduction in full year net revenues for FY 21 compared to FY 20, 
but with good prospects for a significant improvement in underlying EBITDA. 

Our employees have demonstrated an inspiring commitment to Jaywing, not least in the voluntary salary reduction during the first 
wave of the pandemic, and the capabilities of our people are our biggest asset.  We are focusing on promoting our broad range of 
specialist capabilities across our full client base, seamlessly collaborating to address client challenges, and we believe this joined-up 
approach will be the blueprint for future revenue growth. 

Andrew Fryatt 
Chief Executive Officer 
Jaywing plc 

6                                                                                                                               Jaywing plc Annual Report and Accounts 2020 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Strategic Review 

Results 

The results for the year overall have been disappointing. There was a significant fall in Net Revenue, EBITDA and cash flow in the 
first half of the year which led to the appointment of external consultants in August 2019, to review the cash flow position of the 
Group and make recommendations. This was followed by the acquisition of the Company’s existing secured loan facility by entities 
associated with two of its major shareholders, described in further detail below, and the board’s implementation of a restructuring 
plan to turn the financial position around. It is pleasing to note that the second half year results following implementation of this plan 
have delivered a stronger second half with higher exit adjusted EBITDA run rates. Further details are provided below.  

The Company’s Net Revenue for the year ended 31 March 2020 was £24.0m, a decrease of 20% on the prior year of £29.8m. This 
reflected weak trading in the UK business partly offset by strong growth in the Australian business. 

The adjusted EBITDA loss amounted to £0.2m (a loss of £0.9m excluding IFRS 16) compared with a profit of £2.6m for the prior 
year (excluding IFRS 16).  

Cashflow generated from operations including IFRS 16 amounted to £1.0m (£0.3m excluding IFRS 16) compared with £2.4m for the 
prior year excluding IFRS 16.  

First and second half performance 

The results for the year reflect a significant turnround in Adjusted EBITDA and cash flow performance between the first half of the 
year to 30 September 2019 and the second half of the year to 31 March 2020 following actions taken by the board, as referred to 
below, to stabilise the decline in Net Revenue and significantly improve profitability and cash flow performance.  

The table in the Financial Highlights on page 4 shows the key figures for the two half years. The Net Revenue decline in the first half 
stabilised in the second half. Adjusted EBIDTA turned round by £1.0m, from a first half loss of £0.6m to a positive of £0.4m. Cash 
flow generated from operations increased by £0.2m from £0.4m in the first half to £0.6m in the second half, though these figures 
include restructuring costs of £0.3m and £0.6m in the first and second half respectively. 

Secured Loan Facility 

The weak trading and cash flow performance during the first half of the year led to the appointment of external consultants in August 
2019, to review the cash flow position of the Group and make recommendations. On 2 October 2019 entities associated with two of 
its major shareholders (the “Major Shareholders”) acquired the Company’s existing secured loan facility of £5.2m (“Jaywing Facility”) 
The Major Shareholders immediately provided the Company with additional secured facilities by increasing the Jaywing Facility by 
£3m to £8.2m, which enabled the Company to repay its existing outstanding overdraft and provide it with additional working capital. 
The Jaywing Facility has been provided to the Company on the same terms as the term loan previously provided to Jaywing. The 
Company remains in ongoing discussions with the Major Shareholders with regard to a possible future restructuring of the Jaywing 
Facility.  

Net Debt 

At 31 March 2020, Net Debt including accrued interest (excluding IFRS 16) was £5.9m (2019: £5.0m) and was represented by The 
Jaywing Facility of £7.9m less cash of £2.0m.  

On 21 October 2020, $3.0m (£1.7m) of funds generated by and retained in the Australian business were used as part payment of 
the Massive Group put option.  Further details of the settlement of this put option are provided below. 

On 31 October 2020 the Net Debt including accrued interest (excluding IFRS 16) was £6.9m and comprised the Jaywing Facility of 
£8.2m less cash of £1.3m. 

Restructuring Plan 
In August 2019 the board of the Company appointed a consulting firm to assist with the preparation of a restructuring plan to realign 
the business more closely to its clients and its service offerings with a view to significantly improving post restructuring EBITDA and 
cash flow run rates of the business . This review resulted in a detailed implementation plan (the “Restructuring Plan”) which was 
implemented by the Company under the oversight of the consultants, on behalf of the board. The implementation of the 
Restructuring Plan has continued into the current financial year under the leadership of Andrew Fryatt, who was appointed as CEO 
at the end of March 2020. The main restructuring costs arising from this plan were incurred in the period from September 2019 to 
March 2020.  

Total restructuring costs disclosed for the year ended 31 March 2020 amount to £867,000. These comprise £295,000 relating to the 
initial consulting exercise and the subsequent acquisition of the Jaywing Facility, and £572,000 relating to the costs of the 
restructuring plan and its implementation. 

Australia 

On 21 October 2020, the business completed the acquisition of the remaining 25% of the shares in Massive Group PTY Ltd 
(“Massive Group”) which were not already owned by Jaywing following the exercise of the put option in relation to that 25% stake by 
entities controlled by the two directors of Massive Group in Australia. Jaywing now owns 100% of the shares in Massive Group, 
which has traded as Jaywing Australia since 2017. 

7                                                                                                                               Jaywing plc Annual Report and Accounts 2020 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Jaywing and Massive Group entered into an Agreement on 7 July 2016, whereby Jaywing acquired 75% of the shares of Massive 
Group, with the remaining 25% subject to a put and call Option from July 2020.  This 25% stake has now been acquired by Jaywing 
for a consideration of $4.0m (c.£2.2m), comprising $3.0m (c.£1.66m) immediately, followed by a series of monthly payments 
totalling $1.0m (c.£0.54m) between now and 30 June 2021. The total consideration for the purchase of the 100% interest in Massive 
Group is $9.6m (c. £5.4m).  

Massive Group’s business has grown strongly since 2016 and has more than doubled its EBITDA since then. This has enabled 
approximately 93% of the total consideration for the put option to be funded from cash generated in Australia. Massive Group 
continues to work collaboratively with the UK business on clients and services.  

Impairment 

As required by IAS 36, the Company has carried out an impairment review of the carrying value of our intangible assets and 
goodwill. The weighted average cost of capital (“WACC”) was calculated with reference to long-term market costs of debt and equity 
and the Company’s own cost of debt and equity, adjusted for the size of the business and risk premiums. The calculated WACC rate 
used for the impairment review was 10.9% (2019: 10.2%). This was applied to cash flows for each of the business units using 
estimated growth rates in each business unit. As a result of these calculations the Board has concluded that a goodwill impairment 
of £5,468k was required (2019: £1,050k).  

Share Options 

The Company’s Performance Share Plan terminated on 8 October 2020 and there are no outstanding share options.   

Current trading and future prospects  

Since March 2020, the economic impact of COVID-19 has resulted in revenue levels below those of the prior year, although the 
Group has been able to provide continuous service to its clients during this period. The Company has taken actions to protect both 
cash and profitability through this period, including voluntary salary reductions, cost reductions, rent deferrals, Government grant 
income and deferral of certain HMRC payments.  The Group has continued to win new business during the first half of the financial 
year and, whilst there remains considerable uncertainty in markets generally, the Company believes that it is well positioned 
following the restructuring of its business to benefit as economic activity recovers. 

Going Concern  

In determining the appropriate basis of preparation of the financial statements, the Directors are required to consider whether the 
Company and Group can continue in operational existence for the foreseeable future. 

In addition to the normal process of preparing forecasts for the individual companies within the Group and a consolidated position 
for the Group, the board has also considered the potential impact of Covid-19 on the cash flows of the group for a period in excess 
of 12 months from the date of signing the financial statements. This has been done by looking at various scenarios within the 
forecasts for the potential effect of changes in the market during the forecast period. 

Since March 2020, the economic impact of Covid-19 has resulted in revenue levels below those of the prior year, although the 
Group has been able to provide continuous service to its clients during this period. The Group has taken actions to protect both 
cash and profitability through this period, including voluntary salary reductions, rent deferrals and taking advantage of Government 
schemes for job retention and VAT payment deferral. The Group has continued to win new work through the period, and it remains 
on track to improve its performance year on year and building on the results which followed implementation of the Restructuring 
Plan in late 2019. 

The second quarter has continued to see a positive trend. Whilst there remains considerable uncertainty in markets generally, the 
Group believes that it is well placed to benefit as economic activity recovers. 

The impact of Covid-19 indicates the existence of a material uncertainty which may cast significant doubt about the Company’s and 
the Group’s ability to continue as a going concern. The Company and Group financial statements do not include the adjustments 
that would result if the Company and Group were unable to continue as a going concern. Notwithstanding this material uncertainty, 
the Directors have a reasonable expectation that the Company and Group have adequate resources to continue in existence for the 
foreseeable future and have concluded it is appropriate to adopt the going concern basis of accounting in the preparation of the 
financial statements. 

The Company’s lenders have confirmed that they will continue to provide financial support for a period of at least 12 months from 
the date of the Directors signing the financial statements for the year ended 31 March 2020 by not making demand for repayment of 
the balance of the Jaywing Facility, should doing so prevent Jaywing PLC from meeting its debts as and when they fall due. 

8                                                                                                                               Jaywing plc Annual Report and Accounts 2020 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Principal Risks and Uncertainties 

The evaluation of the Company’s risk management process is the responsibility of the Board. Jaywing has developed its risk 
reporting framework in conjunction with the business leadership team who take an active and responsible role in this process. Below 
is a summary of the current key risks.  

Risk   
1. COVID-19 
Since late March 2020, Jaywing has been impacted by the 
COVID-19 pandemic, with some clients pausing spend or 
delaying planned projects. 

2.Loss of key staff 
Jaywing is dependent on its ability to recruit and retain staff 
with adequate experience and technical expertise to service 
its clients.  

3. Loss of business from clients 
Loss of business from clients could lead to a reduction in 
overall revenue and profitability. 

4. Changes in technology 
The digital marketing industry is characterised by constant 
developments in technology, online media and data science. 
In this environment, it is vital to be at the forefront of this 
change, to ensure Jaywing is able to provide the benefits of 
these changes in technology to its clients and remain 
competitive.   

5. Liquidity  
Poor trading and cash flow performance could lead to a lack 
of ongoing support from its lenders and an inability to raise 
equity to meet the needs of the business. 

6. Compliance with regulations and changes in 
legislation 
 Failure to comply with regulations such as GDPR and 
changes in legislation could lead to reputational damage for 
Jaywing and its clients as well as fines and loss of business. 

Mitigation 

The Company has been quick to take action to mitigate the impact 
of this reduction in demand by putting in place measures to 
minimise the financial effect on the Company. 
Most of Jaywing’s staff have been able to work effectively from 
home and we have continued to provide good levels of service and 
support to its existing clients as well as adding new business. 

The expertise of Jaywing’s people is a key source of competitive 
advantage and the Company’s remuneration and incentive 
packages are reviewed regularly to retain and incentivise key staff. 
The Company also provides an attractive and collaborative 
working environment and culture. 

The Company aims to minimise such losses by continuing to focus 
on providing a high quality service to its clients at all times as well 
as offering a wide range of services to  existing clients and adding 
new clients through its new business activities. 
Jaywing has recently announced a restructure of its main business 
sectors based on clients and markets with the aim of getting closer 
to each of them with Jaywing’s full range of services tailored to 
clients and the markets they operate in.  

Jaywing’s client concentration risk is low. 

The impact of revenue losses on profitability is mitigated by 
ensuring that the Company’s cost base is efficiently aligned with its 
revenues. 

Jaywing is committed to innovation in data science led products 
and services and has dedicated resources to this. The Company 
has close relationships with online media owners (e.g. Google) 
and has early access to new product developments as a 
consequence of the significant online media budgets that it 
manages on behalf of its clients. 
Jaywing also has a strong team focused on the use of technology 
whose brief is to keep themselves abreast of new developments 
through their own research and through their relationships with 
technology providers. 

Jaywing’s key financial measures are focussed on cash generation 
and net debt. The Company monitors its trading and cash flow 
performance closely and takes prompt action to mitigate any 
adverse trends.   

Jaywing engages advisers in relevant specialisations to assist with 
compliance. Experts in Jaywing’s business areas are able to 
ensure client initiatives are all compliant, alongside external input 
where appropriate. 

9                                                                                                                               Jaywing plc Annual Report and Accounts 2020 

 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Board of Directors 

Ian Robinson, Non-Executive Chairman  
Chair of Audit & Risk Committee and member of Remuneration and Nomination Committees 

Ian is a Non-Executive Director and Chairman of Audit Committee of Gusbourne plc, an Aim listed company. He is also a Director of 
a number of privately-owned businesses. He has previously held a number of other senior financial appointments both in the UK and 
overseas. He is a Fellow of the Institute of Chartered Accountants in England & Wales and holds an honours degree in Economics 
from the University of Nottingham. 

Andrew Fryatt, Chief Executive, 

Andrew  has  more  than  30  years’  experience  in  technology-dependent  businesses,  primarily  in  the  Retail  and  Telecoms  sectors. 
Following an honours degree in Economics from the University of Cambridge, he began his career in the Mars Group, progressing 
through various marketing roles before joining Kingfisher Group in a senior marketing role. His experience included senior marketing 
and commercial roles before moving into general management, and he has run major divisions of Daisy and Zen Internet, as well as 
gaining experience as CEO of Ideal Shopping Direct plc. He has a particular focus on customer excellence and has received several 
awards on behalf of his businesses for delivering outstanding service. 

Mark Carrington, Non-Executive Director  
Member of Audit & Risk, Remuneration and Nomination Committees 

Mark is a Fellow of the Association of Chartered Certified Accountants. He is a Non-Executive Director of a number of privately-
owned businesses both in the UK and Overseas. He is also involved in the provision of management services to a number of other 
privately-owned and AIM quoted businesses, ensuring he is always abreast of the most recent regulatory changes and associated 
best practice. Mark is a Non-Executive Director of Political Holdings Limited US and Shutdown Maintenance Services Limited.  

Philip Hanson, Non-Executive Director  
Chair of Remuneration and Nomination Committees and member of Audit & Risk Committees 

Philip has extensive experience in marketing and ecommerce both in the UK and internationally, having held a number of senior 
roles in the FMCG and retail financial services sectors – latterly as Global Marketing & ecommerce Director for Travelex. He is also 
Non-Executive Director of the Bettys & Taylors Group. He is a Director of the French and Australian entities of the Goelet family 
wine business (Silver Blue LLC, SCEA Domaine de Nizas and Red Earth Nominees Pty Ltd respectively) where he regularly travels 
to understand the business, its changing markets and resultant challenges, and to provide counsel to the Executive Directors. Philip 
was a Director of Travelex Card Services Ltd until December 2015. 

10                                                                                                                               Jaywing plc Annual Report and Accounts 2020 

 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
Directors’ Report 

The Directors submit their Annual Report on the affairs of the Group and the Company and the audited Financial Statements for the 
year ended 31 March 2020. 

Principal activity 
The principal activity of the Company, and Group, during the year under review is that of data-science-led performance marketing 
agency and consulting services. 

Results and dividend 
The Group’s profit after taxation from continuing operations for the year ended 31 March 2020 was a loss of £9.0 million (2019: loss 
of £0.9 million). The Directors do not propose to pay a dividend.  

Future developments 
The future developments of the Group are referred to in the Chief Executive’s Report on page 6. 

Political and charitable donations 
No political or charitable donations were made during the year (2019: £Nil).   

Directors’ interests 
The present membership of the Board, together with biographies on each, is set out on page 10. All those Directors served throughout 
the year or from appointment. The Directors’ interests in shares in the Company are set out in the Directors’ remuneration report on 
page 15. 

Directors’ third-party indemnity provisions 
The Group maintains appropriate insurance to cover Directors’ and Officers’ liability. The Group provides an indemnity in respect of 
all  the  Group’s  Directors.  Neither  the  insurance  nor  the  indemnity  provides  cover  where  the  Director  has  acted  fraudulently  or 
dishonestly.  

Employees 
The Group is an Equal Opportunities Employer and no job applicant or employee receives more or less favourable treatment on the 
grounds of age, gender, marital status, sexual orientation, race, colour, religion or belief. 

It is the policy of the Group that individuals with disabilities, whether registered or not, should receive full and fair consideration for all 
job vacancies for which they are suitable applicants. Employees who become disabled during their working life will be retained in 
employment wherever possible and will be given help with any necessary rehabilitation and retraining. 

Employees of the Group and its Subsidiaries are regularly consulted by local managers and kept informed of matters affecting them 
and the overall development of the Group. 

The Group is committed to maintaining high standards of Health and Safety for its employees, customers, visitors, contractors and 
anyone affected by its business activities. Health and Safety is on the agenda for all regularly scheduled Board meetings. 

Financial instruments 
Details of the financial risk management objectives and policies of the Group, including hedging policies, are given in Note 34 to the 
Consolidated Financial Statements.  

Share Capital 
Details of the Company’s Share Capital, including rights and obligations attaching to each class of share, are set out in Note 22 of the 
Consolidated Financial Statements.  

There are no restrictions on the transfer of ordinary shares in the capital of the Company, other than customary restrictions contained 
within the Company’s Articles of Association and certain restrictions which may be required from time-to-time by law, for example, 
insider trading law. In accordance with the Model Code, which forms part of the Listing Rules of the Financial Services Authority, 
certain Directors and employees are required to seek the prior approval of the Company to deal in its shares. 

The Company is not aware of any agreements between shareholders that may result in restrictions on the transfer of securities and/or 
voting rights. The Company’s Articles of Association contain limited restrictions on the exercise of voting rights. 

The Company’s Articles of Association may only be amended by special resolution at a General Meeting of shareholders.  

11                                                                                                                               Jaywing plc Annual Report and Accounts 2020 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Major interests in shares 
As at 16 November 2020, the Company had been notified, in accordance with chapter 5 of the Disclosure and Transparency Rules, 
of the following voting rights as shareholder of the Company: 

Lord Michael Ashcroft 
Lombard Odier Investment Managers Group 
J & K Riddell 
A Gardner 
M Boddy 
Bailey Family 
Miton UK Microcap Trust plc 
H & J Spinks 

Number of voting rights 
23,919,737 
22,020,709 
5,372,638 
5,034,470 
5,016,667 
3,972,500 
3,569,249 
3,508,772 

2020 
 % 
25.6 
23.6 
5.8 
5.4 
5.4 
4.3 
3.8 
3.8 

2019 
 % 
25.6 
23.6 
5.8 
5.4 
5.4 
3.0 
3.8 
3.8 

Section 172 statement 
The Directors are required by the Companies Act 2006 to act in the way they consider, in good faith, would be most likely to promote 
success of the Company for the benefit of its stakeholders as a whole and in doing so are required to have regard for the following:  

• 
• 
• 
• 
• 

the likely long-term consequences of any decision;  
the interests of the Group’s employees;  
the need to foster the Group’s business relationships with suppliers, customers and others;  
the impact of the Company’s operations on the community and the environment;  
the desirability of the Company maintaining a reputation for high standards of business conduct; and the need to act fairly 
as between shareholders of the Company. 

In  2019  the  Company  adopted  the  Corporate  Governance  Code  for  Small  and  Mid-Size  Quoted  Companies  from  the  Quoted 
Companies Alliance (the “QCA Code”). The Board considers the QCA Code is an appropriate code of conduct for the Company. There 
are details of how the Company applies the ten principles of the QCA Code on the Company’s investor website. 

The Chairman’s and Chief Executive Officer’s statements describe the Group’s activities, strategy and future prospects, including the 
considerations for long term decision making on pages 5 to 6. 

The Company considers that its major stakeholders are its employees, customers, lenders and shareholders. When making decisions, 
the interests of these stakeholders is considered informally as part of the Board’s group discussions. 

The company is committed to being a responsible employer and strives to create a working environment where its employees are 
actively engaged and can contribute to its success. 

The  Company  understands  the  value  of  maintaining  and  developing  relationships  with  its  customers  and  suppliers,  to  support  its 
potential for future growth. 

The  Board  does  not  believe  that  the  Group  has  a  significant  impact  on  the  environments  within  which  it  operates.    The  Board 
recognises that the Group has a duty to be responsible and is conscious that its business processes minimise harm to the environment, 
and  that  it  contributes  as  far  as  is  practicable  to  the  local  communities  in  which  it  operates.  The  Group’s  Corporate  and  Social 
Responsibility Policy is available on the Group’s investor website and the SECR report for the Group is included in this report. 

The Board recognises the importance of maintaining high standards of business conduct. The Group operates appropriate policies 
on  business  ethics  and  provides  mechanisms  for  whistle  blowing  and  complaints  which  all  employees  are  aware  of.  These  are 
maintained by the Policy Steering Committee. 

The Board aims to maintain good relationships with its shareholders and treats them equally. The Group has presented at forums for 
retail investors and has regular contact with its major shareholders. 

Corporate Social Responsibility 
The Board recognises the importance of social, environmental and ethical matters and it endeavours to take account of the interests 
of the Group’s stakeholders, including its investors, employees, suppliers and business partners when operating the business. 

12                                                                                                                               Jaywing plc Annual Report and Accounts 2020 

 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Streamlined Energy and Carbon Reporting (SECR) 
Under the Companies (Directors’ Report) and Limited Liability Partnerships (Energy and Carbon Report) Regulations 2018, we are 
mandated to disclose our UK energy use and associated greenhouse gas (GHG) emissions. Specifically, and as a minimum, we are 
required to report those GHG emissions relating to natural gas, electricity and transport fuel, as well as an intensity ratio, under the 
Streamlined Energy and Carbon Reporting (SECR) Regulations. 

To ensure we achieve the transparency required, and deliver effective emissions management, we implement and utilise robust and 
accepted methods. Accordingly, whilst the Regulations provide no prescribed methodology, we collate our GHG data annually and 
complete the calculation of our carbon footprint using the latest Defra (Department for Environment, Food and Rural Affairs)/BEIS 
(Department for Business, Energy & Industrial Strategy) emissions factors. 

The period covered for the purposes of the SECR section is 1 April 2019 to 31 March 2020 and our calculations are for the following 
scope: 

- 
- 

Buildings- related energy – natural gas (Scope 1) and electricity (Scope 2) and 
Employee owned vehicles (grey fleet) (Scope 3) 

Calculation Methodology 
The Jaywing GHG emissions were assessed in accordance with Defra’s ‘Environmental reporting guidelines: including Streamlined 
Energy and Carbon Reporting Requirements’ and use the 2019 emission factors developed by Defra and BEIS. 

Results 

Element 
Direct emissions (Scope 1) – natural gas and LPG 
Indirect emissions (Scope 2) – from purchases electricity 
Total tCO2e (Scope 1 & 2) 
Other indirect emissions (Scope 3) – grey fleet travel 
Gross Total Emissions 

Intensity metric (Gross Emissions): Tonnes of CO2e per employee 

Total energy consumption (kWh) 

2019/20 (tCO2e) 
36,211 
96,616 
132,827 
45,952 
178,779 

550 

611,351 

Energy Efficiency 
As an office-based business, our environmental impact is relatively low and our Corporate Social Responsibility policy is available on 
https://investors.jaywing.com, which covers our approach to the environment and sustainability.  

At Jaywing, we 

• 
• 

• 
• 

• 

encourage the use of remote working facilities to avoid travelling where possible  
encourage the use of public transport wherever possible, both through our environmental policy and expenses policy, and 
where not possible, encourage car sharing or environmentally friendly alternatives. We discourage, where possible, the use 
of domestic flights 
operate a cycle to work scheme 
designed our head office to be as energy efficient as possible, with measures such as passive-stack ventilation and a large 
amount of secure cycle storage plus showering facilities to encourage cycling 
have switch off policies, including PIR activated lighting in some buildings, as well as trying to use energy as efficiently as 
possible 
have a clear policy on the use of plastics, with particular attention paid to single use plastics 
aim to recycle all waste material that can be recycled and use local facilities to reduce the transportation of waste materials 
aim to purchase energy efficient, environmentally and ecologically friendly products 

• 
• 
• 
•  monitor our energy usage within our buildings. 

All policies, including our environmental policy, are reviewed annually. 

General Meeting 
Your attention is drawn to the Notice of Meeting either enclosed with this Annual Report or online at https://investors.jaywing.com, 
which sets out the resolutions to be proposed at the forthcoming General Meeting. 

13                                                                                                                               Jaywing plc Annual Report and Accounts 2020 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Auditor 
The Directors at the date of approval of this Annual Report confirm that: 

• 

• 

so far as each Director is aware, there is no relevant audit information of which the Company’s auditor is unaware; and 

the Directors have taken all the steps that they ought to have taken as Directors, in order to make themselves aware of any 
relevant audit information and to establish that the Company’s auditor is aware of that information. 

This confirmation is given and should be interpreted in accordance with the provisions of s418 of the Companies Act 2006. 

The auditor, Grant Thornton UK LLP, has indicated its willingness to remain in office, and a resolution that it be re-appointed will be 
proposed at the General Meeting.  

By Order of the Board  

Andrew Fryatt 
Director 
Dated: 25 November 2020 

14                                                                                                                               Jaywing plc Annual Report and Accounts 2020 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Directors’ Remuneration Report 

In preparing this report, we have followed the spirit of the QCA’s Corporate Code of Governance and drawn on best practice available, 
as well as those aspects of the UK Corporate Governance Code that we consider to be relevant to the Group. 

The Remuneration Committee 
During the year the Remuneration Committee comprised: 

Philip Hanson (Chairman) 
Ian Robinson 
Mark Carrington 

The Committee met five times during the year. 

The  Committee  seeks  input  from  the  Company  Secretary.  The  Committee  makes  reference  to  external  evidence  of  pay  and 
employment conditions in other companies and is free to seek advice from external advisers.  

Remuneration policy 
The Group’s policy on remuneration for the current year and, so far as is practicable, for subsequent years, is set out below. However, 
the  Remuneration  Committee  believes  that  it  should  retain  the  flexibility  to  adjust  the  remuneration  policy  in  accordance  with  the 
changing needs of the business. Any changes in policy in subsequent years will be detailed in future reports on remuneration. The 
Group  must  ensure  that  its  remuneration  arrangements  attract  and  retain  people  of  the  right  calibre  in  order  to  ensure  corporate 
success and to enhance shareholder value. Its overall approach is to attract, develop, motivate and retain talented people at all levels, 
by paying competitive salaries and benefits to all its staff. Pay levels are set to take account of contribution and individual performance, 
wage levels elsewhere in the Group, and with reference to relevant market information. The Group seeks to reward its employees 
fairly and give them the opportunity to increase their earnings by linking pay to achieving business and individual performance targets. 
Executive Directors are rewarded on the basis of individual responsibility, competence and contribution, and salary increases also 
take into account pay awards made elsewhere in the Group as well as external market benchmarking. 

During the year to 31 March 2020 there were four Executive Directors on the Board as follows:  

Martin Boddy (Executive Chairman) – resigned 27 January 2020 
Robert Shaw (Chief Executive Officer) – resigned 26 March 2020 
Michael Sprot (Chief Financial Officer) – resigned 24 March 2020 
Adrian Lingard (Chief Operating Officer) – resigned 20 December 2019 

On 21 April 2020 Andrew Fryatt (Chief Executive Officer), who joined the company on 26 March 2020, was appointed to the Board. 

The Executive Directors participate in a pension scheme but do not participate in any Group healthcare arrangements. 

Non-Executive Directors’ fees 
Fees  for  Non-Executive  Directors  are  determined  by  the  Board  annually,  taking  advice  as  appropriate  and  reflecting  the  time 
commitment and responsibilities of the role. The Non-Executive Chairman receives an annual fee of £50,000. Non-Executive Directors’ 
fees currently comprise a basic fee of £30,000 per annum plus £10,000 for chairing a committee. 

Non-Executive Directors do not participate in the annual bonus plan, pension scheme or healthcare arrangements. The Company 
reimburses the reasonable expenses they incur in carrying out their duties as Directors. 

Remuneration components – Executive Directors 
A proportion of each Executive Director’s remuneration is performance related.  

Basic salary 
Basic salary is set by the Remuneration Committee by taking into account the responsibilities, individual performance and experience 
of  the  Executive  Directors,  as  well  as  the  market  practice  for  executives  in  a  similar  position.  Basic  salary  is  reviewed  (but  not 
necessarily increased) annually by the Remuneration Committee. 

Annual bonus plan 
The Executive Directors are eligible to participate in the annual bonus plan. The range of award is based on annual salary. 

The performance requirements, for the ability to earn a bonus, are set by the Committee annually. 

Directors’ remuneration 
The total amounts of the remuneration of the Directors of the Company for the years ended 31 March 2020 and 2019 are shown 
below: 

15                                                                                                                               Jaywing plc Annual Report and Accounts 2020 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
31 March 

Aggregate emoluments 

Sums paid to third parties for Directors’ services 

2020 

£ 

732,939 

30,000 

762,939 

2019 

£ 

841,771 

30,000 

871,771 

The emoluments of the Directors are shown below: 

31 March 

Martin Boddy 

Andy Gardner 

Michael Sprot 

Robert Shaw 

Adrian Lingard 

Mark Carrington~ 

Ian Robinson 

Philip Hanson 

Total 

Resigned 27 
January 2020 
Resigned 25 April 
2018 
Resigned 24 March 
2020 
Resigned 26 March 
2020 
Resigned 20 
December 2019 

2020 
Fees and 
salary 

£ 

147,416 

- 

111,954 

237,538 

146,031 

30,000 

50,000 

40,000 

762,939 

2020 
Benefits 
 in kind 

2020 

Bonus 

£ 

- 

- 

- 

- 

- 

- 

- 

- 

- 

£ 

- 

- 

- 

- 

- 

- 

- 

- 

- 

2020 

Total 

£ 

2019 

Total 

£ 

2020 
Pension 
contributions 

2019 
Pension 
contributions 

£ 

£ 

147,416 

183,104 

16,461 

20,000 

- 

7,234 

111,954 

111,833 

237,538 

244,000 

146,031 

205,600 

30,000 

50,000 

40,000 

30,000 

50,000 

40,000 

- 

38,712 

19,795 

12,169 

- 

- 

- 

579 

39,610 

20,000 

16,800 

- 

- 

- 

762,939 

871,771 

87,137 

96,989 

~ paid to a third party for the Director’s services 

The salary of the highest paid Director was 5.6 times the average salary of all company employees excluding the Directors in the 
table above. 

Pensions 
The Company made pension contributions on behalf of each of the Executive Directors. The amounts are shown in the table above. 

Directors’ service agreements and letters of appointment 
Contracts of service are negotiated on an individual basis as part of the overall remuneration package. The contracts of service are 
not for a fixed period. Details of these service contracts are set out below: 

Andrew Fryatt 

26 March 2020 

3 months (6 months from 30 
September 2020) 

Jaywing plc 

Date of contract 

Notice period  Company with whom contracted 

In the event of termination of their contracts, each Director is entitled to compensation equal to their basic salary and bonus for their 
notice period. 

Non-Executive Directors have letters of appointment, the details of which are as follows: 

Ian Robinson 

Philip Hanson 

Mark Carrington 

Date of contract 

Notice period 

Company with whom contracted 

21 May 2014 

27 April 2017 

21 March 2018 

3 months 

3 months 

3 months 

Jaywing plc 

Jaywing plc 

Jaywing plc 

16                                                                                                                               Jaywing plc Annual Report and Accounts 2020 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Directors’ interests in shares 
The Directors’ interests in the Share Capital of the Company are set out below: 

31 March 

Ian Robinson 
Philip Hanson 

2020 
Number of shares 
470,267 
109,462 

2019 
Number of shares 
470,267 
109,462 

The table below sets out options granted under the Company’s Performance Share Plan. All these options lapsed on 30 September 
2020, and the Performance Share Plan was closed to all participants once all options lapsed: 

At 31 March 
2020 

At 31 March 
2019 

Exercise 
price 

Normal date 
from which 
exercisable 

Expiry date 

Martin Boddy 
Michael Sprot 
Adrian Lingard 
Robert Shaw 

44,106 
32,386 
419,227 
794,773 

254,106 
532,386 
919,227 
1,294,733 

5p 
5p 
5p 
5p 

1-Aug-2016 
1-Aug-2016 
1-Aug-2016 
1-Aug-2016 

30-Sep-2020 
30-Sep-2020 
30-Sep-2020 
30-Sep-2020 

Other related party transactions 
No Director of the Group, except for Rob Shaw, has, or had, a disclosable interest in any contract of significance subsisting during or 
at the end of the year. 

Disclosable transactions by the Company under IAS 24, Related Party Disclosures, are set out in Note 32. There have been no other 
disclosable transactions by the Company and its Subsidiaries with Directors of the Company or any of the subsidiary companies and 
with substantial shareholders since the publication of the last Annual Report. 

By Order of the Board 

Philip Hanson 
Dated: 25 November 2020 

17                                                                                                                               Jaywing plc Annual Report and Accounts 2020 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Corporate Governance Statement 

This report is prepared by the Board and describes how the principles of corporate governance are applied, to the extent applicable 
for a company the size of Jaywing Plc. The Board has adopted the QCA Corporate Governance Code and considers that the Company 
complies with each of the principles of the Code. The following should be noted with regard to the independence of the Company’s 
Non-Executive Directors. The Board considers Philip Hanson, a Non-Executive Director, to be independent. The Board notes that Ian 
Robinson  and  Mark  Carrington  are  associated  with  one  of  the  Company’s  major  shareholders  which  could  appear  to  impair  their 
independence for the purposes of the Code. However, the Board considers that both Ian Robinson and Mark Carrington are able to 
bring  an  independent  view  to  bear  on  all  matters  dealt  with  by  the  Board  and  its  various  Committees.  Independence  is  a  board 
judgement. 

There are details of how the Group applies the ten principles of the QCA Code on the Group’s investor website. 

The Board 
At 31 March 2020, the Board comprised Non-Executive Chairman Ian Robinson and Non-Executive Directors Philip Hanson and Mark 
Carrington. Andrew Fryatt was appointed to the Board as Chief Executive Officer on 21 April 2020. Short biographical details of each 
of the Directors are set out on page 10. The Board is responsible to the shareholders for the proper management of the Group and 
meets at least five times a year to set the overall direction and strategy of the Group. All strategic operational and investment decisions 
are subject to Board approval. 

The roles of Chief Executive Officer and Chairman are separate and there is a clear division of their responsibilities. All Directors are 
subject to re-election at least every three years 

The Chairman’s role is to provide leadership to the Board, plan and conduct board meetings effectively, ensure the board focuses on 
its key tasks, and engage the board in assessing and improving its performance. 

Board committees 

Remuneration Committee 
The Remuneration Committee comprises Philip Hanson (Chair), Ian Robinson and Mark Carrington. The Remuneration Committee, 
on behalf of the Board, meets as and when necessary to review and approve as appropriate the contract terms, remuneration and 
other benefits of the Executive Directors and senior management and major remuneration plans for the Group as a whole. 

The Remuneration Committee approves the setting of objectives for all of the Executive Directors and authorises their annual bonus 
payments for achievement of objectives. The Remuneration Committee approves remuneration packages sufficient to attract, retain 
and motivate Executive Directors required to run the Group successfully, but does not pay more than is necessary for this service.  

The Committee did not award any pay rises, bonuses or share options during the year. 

Further details of the Group’s policies on remuneration and service contracts are given in the Directors’ Remuneration report on pages 
15-17. 

Audit & Risk Committee 
The Audit & Risk Committee comprises Ian Robinson (Chair), Mark Carrington and Philip Hanson. By invitation, the meetings of 
the Audit & Risk Committee may be attended by the other Directors and the auditor. The Committee meets not less than twice 
annually. The Audit & Risk Committee oversees the monitoring of the adequacy and effectiveness of the Group’s internal controls, 
accounting policies and financial reporting and provides a forum for reporting by the Group’s external auditor. Its duties include 
keeping under review the scope and results of the audit and its cost effectiveness, consideration of management’s response to 
any major audit recommendations and the independence and objectivity of the auditor. 

The Audit & Risk Committee review the significant estimates, judgements and risks in relation to the annual report and these are 
outlined in the Strategic Report on page 7. The Committee also reviews the risks outlined in the Principal Risks and Uncertainties 
detailed  on  page  8  and  challenges  the  Executive  Directors  on  the  controls  and  processes  in  place  to  manage  these.  The 
effectiveness of the external audit process has been assessed through discussions with both management and the auditors, and 
it is proposed that Grant Thornton be reappointed as external auditor. 

Nomination Committee 
The Nomination Committee comprises Philip Hanson (Chair), Ian Robinson and Mark Carrington. It is responsible for nominating to 
the Board candidates for appointment as Directors, having regard for the balance and structure of the Board. The terms of reference 
for all committees are available on the Group’s website. 

Company Secretary 
The Company Secretary is responsible for advising the Board through the Chairman on all governance issues. All Directors have 
access to the advice and services of the Secretary. 

18                                                                                                                               Jaywing plc Annual Report and Accounts 2020 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Board performance and evaluation 
In addition to the re-election of Directors every three years, the Board has a process for evaluation of its own performance and 
that of its committees and individual Directors, including the Chairman. 

Attendance at Board and Committee meetings 
The Directors attended the following Board and Committee meetings during the year ended 31 March 2020: 

Total meetings held 

Ian Robinson 

Philip Hanson  

Mark Carrington  

Martin Boddy 

Michael Sprot 

Robert Shaw 

Adrian Lingard 

Board 
7 

Remuneration 
5 

Audit & Risk 
2 

Nomination 
2 

7 

7 

7 

5 

6 

4 

5 

5 

5 

5 

3 

2 

1 

- 

2 

2 

2 

1 

2 

- 

- 

2 

2 

2 

- 

- 

- 

- 

Relationships with shareholders 
The Board recognises the importance of effective communication with the Company’s shareholders to ensure that its strategy and 
performance is understood and that it remains accountable to shareholders. The Company communicates with investors through 
Interim Statements, audited Annual Reports, press releases and the Company’s website: https://investors.jaywing.com. At the 
Company’s AGM shareholders are given the opportunity to question the board. The Company obtains feedback from its broker 
on the views of institutional investors on a non-attributed and attributed basis and any concerns of major shareholders would be 
communicated to the Board. 

Internal controls 
The  Board  acknowledges  its  responsibility  for  establishing  and  maintaining  the  Group’s  system  of  internal  controls  and  will 
continue to ensure that management keeps these processes under regular review and improves them where appropriate. 

Management structure 
There  is  a  clearly  defined  organisational  structure  throughout  the  Group  with  established  lines  of  reporting  and  delegation  of 
authority based on job responsibilities and experience. 

Financial reporting  
Monthly management accounts provide relevant, reliable, up-to-date financial and non-financial information to management and 
the Board. Annual plans, forecasts and performance targets allow management to monitor the key business and financial activities 
and the progress towards achieving the financial objectives. The annual budget is approved by the Board. 

Monitoring of controls  
It  is  intended  that  the  Audit  Committee  receives  regular  reports  from  the  auditor  and  assures  itself  that  the  internal  control 
environment of the Group is operating effectively. There are formal policies and procedures in place to ensure the integrity and 
accuracy of the accounting records and to safeguard the Group’s assets. Significant capital projects and acquisitions and disposals 
require Board approval. 

Corporate Social Responsibility 
The Board recognises the importance of social, environmental and ethical matters and it endeavours to take into account the 
interests  of  the  Group’s  stakeholders,  including  its  investors,  employees,  suppliers  and  business  partners  when  operating  the 
business. 

Employment 
At a subsidiary level, each individual company has established policies which address key corporate objectives in the management 
of employee relations, communication and employee involvement, training and personal development and equal opportunity. The 
Board recognises its legal responsibility to ensure the wellbeing, safety and welfare of its employees and to maintain a safe and 
healthy working environment for them and for its visitors. Health and Safety is on the agenda for regularly scheduled plc Board 
and Operations Board meetings. 

Environment 
By their nature, the Group’s regular operations are judged to have a low environmental impact and are not expected to give rise 
to any significant inherent environmental risks over the next 12 months. 

19                                                                                                                               Jaywing plc Annual Report and Accounts 2020 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
By Order of the Board 

Caroline Ackroyd 

 Dated: 25 November 2020 

20                                                                                                                               Jaywing plc Annual Report and Accounts 2020 

 
 
 
 
 
 
 
 
 
 
Directors’ Responsibilities Statement  

The Directors are responsible for preparing the Directors’ Report, the Strategic Report and the Financial Statements in accordance 
with applicable law and regulations. 

Company law requires the Directors to prepare financial statements for each financial year. Under that law, the Directors have elected 
to prepare the Group Financial Statements in accordance with International Financial Reporting Standards (IFRSs), as adopted by 
the European Union, and have elected to prepare the Parent Company Financial Statements in accordance with United Kingdom 
Generally  Accepted  Accounting  Practice  (United  Kingdom  Accounting  Standards  and  applicable  law,  including  FRS101  “Reduced 
Disclosure Framework”). Under company law, the Directors must not approve the financial statements unless they are satisfied that 
they give a true and fair view of the state of affairs and profit or loss of the Company and Group for that period. 

In preparing these financial statements, the Directors are required to: 

select suitable accounting policies and then apply them consistently; 

• 
•  make judgements and accounting estimates that are reasonable and prudent; 
• 

state whether applicable UK Accounting Standards/IFRSs as adopted by the EU have been followed, subject to any material 
departures disclosed and explained in the financial statements; and 

• 

prepare the financial statements on the going concern basis, unless it is inappropriate to presume that the Company will 
continue in business. 

The Directors are responsible for keeping adequate accounting records that are sufficient to show and explain the Group and the 
Company’s transactions, and disclose with reasonable accuracy, at any time, the financial position of the Group and the Company 
and  enable  them  to  ensure  that  the  financial  statements  comply  with  the  Companies  Act  2006.  They  are  also  responsible  for 
safeguarding the assets of the Group and the Company and hence, for taking reasonable steps for the prevention and detection of 
fraud and other irregularities. 

The Directors are responsible for the maintenance and integrity of the corporate and financial information included on the Company’s 
website.  Legislation  in  the  United  Kingdom  governing  the  preparation  and  dissemination  of  financial  statements  may  differ  from 
legislation in other jurisdictions. 

By Order of the Board 

Andrew Fryatt 
Dated: 25 November 2020 

21                                                                                                                               Jaywing plc Annual Report and Accounts 2020 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
Independent	auditor’s	report	to	the	members	of	Jaywing	plc	

Opinion 

Our opinion on the financial statements is unmodified 

We have audited the financial statements of Jaywing plc (the ‘parent company’) and its subsidiaries 
(the ‘group’) for the year ended 31 March 2020, which comprise the consolidated statement of 
comprehensive income, the consolidated balance sheet, the consolidated cash flow statement, the 
consolidated statement of changes in equity, the principal accounting policies, the company profit and 
loss account, the company balance sheet, the company statement of changes in equity, and notes to 
the financial statements, including a summary of significant accounting policies. The financial 
reporting framework that has been applied in the preparation of the group financial statements is 
applicable law and International Financial Reporting Standards (IFRSs) as adopted by the European 
Union. The financial reporting framework that has been applied in the preparation of the parent 
company financial statements is applicable law and United Kingdom Accounting Standards, including 
Financial Reporting Standard 101 ‘Reduced Disclosure Framework’ (United Kingdom Generally 
Accepted Accounting Practice). 

In our opinion: 

• 

• 

• 

• 

the financial statements give a true and fair view of the state of the group’s and of the parent 
company’s affairs as at 31 March 2020 and of the group’s loss and parent company’s loss for the 
year then ended; 
the group financial statements have been properly prepared in accordance with IFRSs as 
adopted by the European Union; 
the parent company financial statements have been properly prepared in accordance with United 
Kingdom Generally Accepted Accounting Practice; and 
the financial statements have been prepared in accordance with the requirements of the 
Companies Act 2006. 

Basis for opinion 

We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. 
Our responsibilities under those standards are further described in the ‘Auditor’s responsibilities for the audit of the 
financial statements’ section of our report. We are independent of the group and the parent company in accordance 
with the ethical requirements that are relevant to our audit of the financial statements in the UK, including the FRC’s 
Ethical Standard as applied to listed entities, and we have fulfilled our other ethical responsibilities in accordance with 
these requirements. We believe that the audit evidence we have obtained is sufficient and appropriate to provide a 
basis for our opinion. 

The impact of uncertainties arising from the UK exiting the European Union on our audit  

Our audit of the financial statements requires us to obtain an understanding of all relevant uncertainties, including 
those arising as a consequence of the effects of Brexit. All audits assess and challenge the reasonableness of 
estimates made by the directors and the related disclosures and the appropriateness of the going concern basis of 
preparation of the financial statements. All of these depend on assessments of the future economic environment and 
the group’s and the parent company’s future prospects and performance. 

Brexit is one of the most significant economic events for the UK, and at the date of this report its effects are subject to 
unprecedented levels of uncertainty, with the full range of possible outcomes and their impacts unknown. We applied 
a standardised firm-wide approach in response to these uncertainties when assessing the group’s and the parent 
company’s future prospects and performance. However, no audit should be expected to predict the unknowable 
factors or all possible future implications for a group or a parent company associated with a course of action such as 
Brexit. 

22                                                                                                                               Jaywing plc Annual Report and Accounts 2020 

 
 
 
Material uncertainty related to going concern 

We draw attention to the going concern note within the principal accounting policies on page 32 of the financial 
statements, which details the factors that the directors have considered in making their going concern assessment. 
The uncertainty as to the future impact of the recent COVID-19 outbreak has been included as part of the directors’ 
consideration, and they have considered the reasonably plausible impact of the outbreak on the group’s trading and 
cash flow forecasts. As stated in the going concern note, these events or conditions, along with the other matters as 
set forth in the going concern note, indicate that a material uncertainty exists that may cast significant doubt on the 
group’s and the parent company’s ability to continue as a going concern. Our opinion is not modified in respect of this 
matter. 

In concluding that a material uncertainty exists, our audit work included, but was not restricted to:  

•  obtaining management’s base case cash flow forecasts covering the period to March 2022, assessing how these 
cash flow forecasts were compiled and assessing their appropriateness by applying relevant sensitivities to the 
underlying assumptions, and challenging those assumptions;  

•  assessing the accuracy of management’s past forecasting by comparing management’s forecasts for last year to 

the actual results for last year and considering the impact on the base case cash flow forecast;   

•  obtaining management’s worst-case scenario prepared to assess the potential impact of Covid-19 on the 
business. We evaluated management’s assumptions regarding the impact of a reduction in revenue. We 
considered whether the assumptions are consistent with our understanding of the business derived from other 
detailed audit work undertaken;  

•  assessing the impact of the mitigating factors available to management in respect of the ability to restrict cash 

impact, including the level of available facilities; and  

•  assessing the adequacy of related disclosures within the annual report and accounts. 

Overview of our audit approach 

•  Overall materiality: £130,000, which represents 5% of the group’s loss 
before tax at the planning stage of the audit, before the impairment of 
goodwill and other non-current assets was recorded; 

•  Key audit matters in respect of the group were identified as material 

uncertainty related to going concern, revenue recognition and impairment of 
goodwill and other non-current assets, and in respect of the parent 
company, impairment of investments in subsidiaries; and  

•  We assessed the components within the group and performed a full scope 

audit of the financial statements of Jaywing plc and of the financial 
information of all non-dormant UK components. We performed specified 
audit procedures on the financial information of the Australian components. 

Key audit matters 

Key audit matters are those matters that, in our professional judgement, were of most significance in our audit of the 
financial statements of the current period and include the most significant assessed risks of material misstatement 
(whether or not due to fraud) that we identified. These matters included those that had the greatest effect on: the 
overall audit strategy; the allocation of resources in the audit; and directing the efforts of the engagement team. 
These matters were addressed in the context of our audit of the financial statements as a whole, and in forming our 
opinion thereon, and we do not provide a separate opinion on these matters. 

In addition to the matter described in the material uncertainty related to going concern section, we have determined 
the matters described below to be the key audit matters to be communicated in our report. 

23                                                                                                                               Jaywing plc Annual Report and Accounts 2020 

 
 
 
 
 
 
 
Key Audit Matter – Group 

How the matter was addressed in the audit – Group 

Revenue recognition 

Revenue is a major driver of the business and under 

ISA (UK) 240 ‘The Auditor’s Responsibilities Relating to 

Fraud in an Audit of Financial Statements’, there is a 

presumed risk of fraud in revenue recognition that could 

result in material misstatements.  

The group enters into a high volume of transactions and 

some contracts are entered into which span the 31 

March 2020 year end. These contracts have varying 

terms and degrees of complexity.  There is a risk that 

the deferral and recognition of revenues does not match 

the underlying terms of customer contracts, in particular 

the period over which the performance obligations are 

met, or is not in accordance with the requirements of 

IFRS 15 ‘Revenue from Contracts with Customers’. 

Revenue recognition is dependent on management 

judgement, heightening this risk. 

We therefore identified revenue recognition as a 

significant risk, which was one of the most significant 

assessed risks of material misstatement. 

Impairment of goodwill and other non-current 
assets 

The carrying value of goodwill and other non-current 

assets at 31 March 2020 was £33.1 million. The group’s 

performance in the first half of the year was below 

management’s expectations, giving rise to a risk that 

the carrying value of these assets exceeds their 

recoverable amount. 

Management performs an impairment review on an 

annual basis using discounted cash flows on a value in 

use basis. 

The key judgements in assessing goodwill and other 

non-current assets for impairment include the growth 

and discount rates applied in the discounted cash flow 

calculations, due to the sensitivity of these assumptions 

to changes, and the identification of cash generating 

units. 

We therefore identified impairment of goodwill and other 

non-current assets as a significant risk, which was one 

of the most significant assessed risks of material 

misstatement. 

Our audit work included, but was not restricted to: 

• 

assessing whether the revenue recognition policy 

is in accordance with IFRS 15 ‘Revenue from 

Contracts with Customers’; 

• 

testing a sample of contract revenue to the group’s 

accounting policy to determine whether it has been 

recognised in line with the policy; 

• 

agreeing a sample of revenue transactions to 

customer payments, remittances and other 

evidence of performance of the service; 

• 

performing analytical procedures, including trend 

and ratio analysis comparing results to prior year; 

and 

• 

testing revenue recognised around the year end to 

ensure it is recorded in the correct period. 

The group’s accounting policy on revenue, including its 

recognition, is shown on page 32 to the financial 
statements. 

Key observations 

Based on our audit work, we did not identify any 

material misstatement in revenue recognition and we 

concluded that revenue was recognised in accordance 

with the group’s accounting policy and IFRS 15 

‘Revenue from Contracts with Customers.’  

Our audit work included, but was not restricted to:  

• 

assessing whether the accounting policy for 

intangible assets and goodwill is in accordance 

• 

• 

• 

• 

• 

with IAS 38 ‘Intangible Assets’ and IAS 36 

‘Impairment of Assets’, and whether the 

accounting policy had been applied consistently 

assessing the integrity of the impairment models 

by testing the mechanical accuracy; 

understanding the process used by management 

to determine the discount rates, and using 

auditor’s experts to evaluate them against their 

expectations and the industry norms; 

assessing the appropriateness of the cash 

generating units identified; 

assessing the appropriateness of any changes to 

assumptions since the prior period; 

challenging the cash flow forecasts with reference 

to historical forecasts and actual performance to 

support any significant expected future changes to 

the business; and 

• 

assessing the adequacy of the disclosures 

included within the financial statements for 

compliance with IAS 36 ‘Impairment of Assets’. 

The group’s accounting policy on intangible assets and 

goodwill, and on impairment are shown in page 34 to 

24                                                                                                                               Jaywing plc Annual Report and Accounts 2020 

 
 
 
 
 
Key Audit Matter – Group 

How the matter was addressed in the audit – Group 

the financial statements and related disclosures are 

included in notes 15 and 16. 

Key observations 

From the audit work we performed, we identified that 

the discount rate calculated by management was 

outside of our expectations. As a result of our 

challenge, a material adjustment has been made by 

management to the impairment recorded in the financial 

statements. No other issues were identified from the 

audit work we performed in this area. 

Based on our audit work, we have concluded that the 

impairment of goodwill and other non-current assets 

has been accounted for in accordance with IAS 36, and 

that the disclosures made in notes 15 and 16 to the 

financial statements appropriately describe this matter. 

Key Audit Matter – Parent company 

How the matter was addressed in the audit – Parent 
company 

Impairment of investments in subsidiaries 

Our audit work included, but was not restricted to:  

The carrying value of the parent company’s 

• 

assessing whether the accounting policy for 

investments in subsidiaries at 31 March 2020 was 

investments in subsidiaries is in accordance with 

£32.5 million. The group’s performance in the first half 

IAS 27 ‘Separate Financial Statements’ and IAS 36 

of the year was below management’s expectations, 

‘Impairment of Assets’, and whether the accounting 

giving rise to a risk that the carrying value of these 

policy had been applied consistently; 

assets exceeds their recoverable amount. 

Management performs an impairment review on an 

annual basis using discounted cash flows on a value in 

use basis. 

The key judgements in assessing the carrying value of 

investments in subsidiaries for impairment include the 

growth and discount rates applied in the discounted 

cash flow calculations, due to the sensitivity of these 

assumptions to changes. 

We therefore identified impairment of investments in 

subsidiaries as a significant risk, which was one of the 

most significant assessed risks of material 

misstatement. 

• 

• 

• 

• 

assessing the integrity of the impairment models by 

testing the mechanical accuracy; 

understanding the process used by management to 

determine the discount rates, and using auditor’s 

experts to evaluate them against their expectations 

and the industry norms; 

assessing the appropriateness of any changes to 

assumptions since the prior period; and  

challenging the cash flow forecasts with reference to 

historical forecasts and actual performance to 

support any significant expected future changes to 

the business. 

The company’s accounting policy on the valuation of 

investments is shown in note 1 to the financial statements 

and related disclosures are included in K. 

Key observations 

Based on our audit work, we have concluded that the 

impairment of investments is accounted for in accordance 

with the requirements of IAS 36. 

Our application of materiality 

We define materiality as the magnitude of misstatement in the financial statements that makes it probable that the 
economic decisions of a reasonably knowledgeable person would be changed or influenced. We use materiality in 
determining the nature, timing and extent of our audit work and in evaluating the results of that work. 

Materiality was determined as follows: 

25                                                                                                                               Jaywing plc Annual Report and Accounts 2020 

 
 
 
 
Materiality measure 

Group 

Parent company 

Financial statements as a 
whole 

£89,000, which represents 1% of the 
parent company’s total assets, capped at 
68% of group materiality. This benchmark 
is considered the most appropriate given 
the activities of the parent company 
primarily being that of a holding company, 
and therefore its major activities relate to 
its assets. 

Materiality for the current year is lower 
than the level that we determined for the 
year ended 31 March 2019, which reflects 
the reduction in the total assets of the 
parent company at the year end and the 
capping at a lower percentage of group 
materiality, which was also lower, this 
year.  

£130,000, which is 5% of the group’s loss 
before tax at the planning stage of the 
audit, before the impairment of goodwill 
and other non-current assets was 
recorded. We chose not to revise our 
materiality during the course of the audit 
once the final loss before tax, which was 
higher than the loss at the planning stage, 
was known. This benchmark is 
considered the most appropriate because 
earnings before tax (EBT), which is a loss 
before tax in the current year, is a key 
measure of performance for the 
stakeholders of the group. 

Materiality for the current year is lower 
than the level that we determined for the 
year ended 31 March 2019 which reflects 
the lower measurement percentage 
applied to the benchmark this year of 5% 
compared to 10.5% last year, although 
the loss before tax at the planning stage 
of the audit this year was actually higher.  

Performance materiality 
used to drive the extent 
of our testing 

Specific materiality 

75% of financial statement materiality. 

75% of financial statement materiality. 

We determined a lower level of specific 
materiality for certain areas such as 
directors' remuneration and related party 
transactions.  

We determined a lower level of specific 
materiality for certain areas such as 
directors' remuneration and related party 
transactions.  

Communication of 
misstatements to the 
audit & risk committee 

£6,500 and misstatements below that 
threshold that, in our view, warrant 
reporting on qualitative grounds. 

£4,500 and misstatements below that 
threshold that, in our view, warrant 
reporting on qualitative grounds. 

An overview of the scope of our audit 

Our audit approach was a risk-based approach founded on a thorough understanding of the group’s business, its 
environment and risk profile and in particular included: 

•  documenting the processes and controls covering all of the significant risks and evaluating the design and 

implementation of those controls; 

•  evaluation by the group audit team of identified components to assess the significance of that component and to 
determine the planned audit response based on a measure of materiality. Significance was determined as a 
percentage of the group’s total assets, revenues and loss before tax; 

•  a full scope statutory audit of the financial statements of the parent company and of the financial information of all 

other non-dormant UK-based group entities; 

•  specified audit procedures on financial information of the Australian components;  

• 

there has been no change in the overview of the scope of the current year audit from the scope of that of the prior 
year; 

•  we performed a full scope audit of the financial statement of the parent company, and of the UK trading entities. 
The components that were subject to full scope audit procedures made up 84% of the group’s revenue and 93% 
of the group’s net assets; and  

• 

audit work on all components in the UK was performed by the group engagement team.  The audit work on all 
components in Australia was carried out by Grant Thornton Australia under the direction and supervision of the 
group engagement team. 

26                                                                                                                               Jaywing plc Annual Report and Accounts 2020 

 
 
 
 
Other information 

The directors are responsible for the other information. The other information comprises the information included in 
the annual report and accounts, other than the financial statements and our auditor’s report thereon. Our opinion on 
the financial statements does not cover the other information and, except to the extent otherwise explicitly stated in 
our report, we do not express any form of assurance conclusion thereon.  

In connection with our audit of the financial statements, our responsibility is to read the other information and, in 
doing so, consider whether the other information is materially inconsistent with the financial statements or our 
knowledge obtained in the audit or otherwise appears to be materially misstated. If we identify such material 
inconsistencies or apparent material misstatements, we are required to determine whether there is a material 
misstatement in the financial statements or a material misstatement of the other information. If, based on the work we 
have performed, we conclude that there is a material misstatement of this other information, we are required to report 
that fact.  

We have nothing to report in this regard. 

Our opinion on other matters prescribed by the Companies Act 2006 is unmodified 

In our opinion, based on the work undertaken in the course of the audit: 

• 

• 

the information given in the strategic report and the directors’ report for the financial year for 
which the financial statements are prepared is consistent with the financial statements; and 
the strategic report and the directors’ report have been prepared in accordance with applicable 
legal requirements. 

Matters on which we are required to report under the Companies Act 2006 

In the light of the knowledge and understanding of the group and the parent company and its environment obtained in 
the course of the audit, we have not identified material misstatements in the strategic report or the directors’ report. 

Matters on which we are required to report by exception 

We have nothing to report in respect of the following matters in relation to which the Companies Act 2006 requires us 
to report to you if, in our opinion: 

• 

adequate accounting records have not been kept by the parent company, or returns adequate for our audit have 
not been received from branches not visited by us; or 
the parent company financial statements are not in agreement with the accounting records and returns; or 
• 
certain disclosures of directors’ remuneration specified by law are not made; or 
• 
•  we have not received all the information and explanations we require for our audit.  

Responsibilities of directors for the financial statements 

As explained more fully in the directors’ responsibilities statement set out on page 20, the directors are responsible 
for the preparation of the financial statements and for being satisfied that they give a true and fair view, and for such 
internal control as the directors determine is necessary to enable the preparation of financial statements that are free 
from material misstatement, whether due to fraud or error. 

In preparing the financial statements, the directors are responsible for assessing the group’s and the parent 
company’s ability to continue as a going concern, disclosing, as applicable, matters related to going concern and 
using the going concern basis of accounting unless the directors either intend to liquidate the group or the parent 
company or to cease operations, or have no realistic alternative but to do so. 

Auditor’s responsibilities for the audit of the financial statements 

Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from 
material misstatement, whether due to fraud or error, and to issue an auditor’s report that includes our opinion. 
Reasonable assurance is a high level of assurance but is not a guarantee that an audit conducted in accordance with 
ISAs (UK) will always detect a material misstatement when it exists. Misstatements can arise from fraud or error and 
are considered material if, individually or in the aggregate, they could reasonably be expected to influence the 
economic decisions of users taken on the basis of these financial statements. 

27                                                                                                                               Jaywing plc Annual Report and Accounts 2020 

 
 
 
A further description of our responsibilities for the audit of the financial statements is located on the Financial 
Reporting Council’s website at: www.frc.org.uk/auditorsresponsibilities. This description forms part of our auditor’s 
report. 

Use of our report 

This report is made solely to the company’s members, as a body, in accordance with Chapter 3 of Part 16 of the 
Companies Act 2006. Our audit work has been undertaken so that we might state to the company’s members those 
matters we are required to state to them in an auditor’s report and for no other purpose. To the fullest extent 
permitted by law, we do not accept or assume responsibility to anyone other than the company and the company’s 
members as a body, for our audit work, for this report, or for the opinions we have formed. 

Donna Steel 
Senior Statutory Auditor 
for and on behalf of Grant Thornton UK LLP 
Statutory Auditor, Chartered Accountants 
SHEFFIELD 
25 November 2020 

28                                                                                                                               Jaywing plc Annual Report and Accounts 2020 

 
 
 
 
 
 
 
 
 
 
 
Consolidated Statement of Comprehensive Income 

For the year ended 31 March 
Continuing operations 

Note 

1 

2 

3 

4 

5 

6 

Revenue 

Direct Costs 

Net Revenue 

Other operating income 

Operating expenses 

Operating loss from continuing operations 

Finance income 

Finance costs 

Net financing costs 

Loss before tax from continuing operations 

Tax credit 

Loss after tax from continuing operations 

Loss for the year from discontinued operations 
Loss for the year 

Loss for the year is attributable to: 
Non-controlling interests 
Owners of the parent 

Other comprehensive income 

Items that will be reclassified subsequently 
to profit or loss 

Exchange differences on retranslation of foreign 
operations 

28 

Total comprehensive income for the period  

Total comprehensive income is attributable 
to: 
Non-controlling interests 
Owners of the Parent 

Basic loss per share 
Loss per share from continuing operations 
Loss per share from discontinued operations 
Total 

7 

2020 
£'000 

29,723 

(5,680) 

24,043 

2019 
£’000 

35,554 

(5,709) 

29,845 

38 

13 

(32,955) 

(30,667) 

(8,874) 

- 

(518) 

(518) 

(9,392) 

436 

(8,956) 

- 
(8,956) 

188 
(9,144) 
(8,956) 

(809) 

4 

(305) 

(301) 

(1,110) 

175 

(935) 

(1,610) 
(2,545) 

140 
(2,685) 
(2,545) 

(155) 

(9,111) 

20 

(2,525) 

188 
(9,299) 
(9,111) 

(9.95p) 

- 

(9.95p) 

140 
(2,665) 
(2,525) 

(1.15p) 
(1.72p) 
(2.87p) 

The accompanying Notes form part of these Consolidated Financial Statements. 

Net Revenue was previously called Gross Profit. It is calculated in the same way, as revenue less third party direct cost of sales. 

29                                                                                                                               Jaywing plc Annual Report and Accounts 2020 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Consolidated Balance Sheet   
As at 31 March 

Non-current assets 
Property, plant and equipment 
Goodwill 
Other intangible assets 

Current assets 
Trade and other receivables 
Current tax asset 
Cash and cash equivalents 

Note 

13 
15 
16 

17 

2020 
£'000 

2,887 
27,586 
2,604 

33,077 

5,877 
391 
1,996 

8,264 

2019 
£'000 

1,015 
33,054 
4,364 

38,433 

8,256 
- 
690 

8,946 

Total assets 

41,341 

47,379 

Current liabilities 
Other interest-bearing loans and borrowings 
Trade and other payables 
Current lease liabilities 
Current tax liabilities 
Provisions 

Non-current liabilities 
Other interest-bearing loans and borrowings 
Non-current lease liabilities 
Deferred tax liabilities 

Total liabilities 

Net assets 

Equity 
Equity attributable to owners of the parent 
Share Capital 
Share Premium  
Capital Redemption Reserve 
Shares purchased for treasury 
Share Option Reserve 
Foreign Currency Translation Reserve 
Retained Earnings 

Equity attributable to owners of the parent 

Non-controlling interest 

Total equity 

18 
19 
14 

20 

18 
14 
21 

22 
23 
25 
24 
26 
28 
29 

27 

7,939 
8,447 
678 
106 
42 

1,800 
9,546 
- 
205 
42 

17,212 

11,593 

- 
1,515 
422 

1,937 

3,850 
- 
656 

4,506 

19,149 

16,099 

22,192 

31,280 

34,992 
10,088 
125 
(25) 
696 
(155) 
(24,868) 

20,853 

34,992 
10,088 
125 
(25) 
838 
- 
(15,889) 

30,129 

1,339 

1,151 

22,192 

31,280 

These Financial Statements were approved by the Board of Directors on 23 November 2020 and were signed on its behalf by: 

Andrew Fryatt 
Director 
Company number: 05935923 

The accompanying Notes form part of these Consolidated Financial Statements. 
30                                                                                                                               Jaywing plc Annual Report and Accounts 2020 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Consolidated cash flow statement 

For the year ended 31 March 

Cash flow from operating activities 
Loss after tax 
Adjustments for: 
Depreciation, amortisation and impairment 
Loss on sale of HSM Limited 
Financial income 
Financial expenses 
Share-based payment expense 
Taxation charge 

Operating cash flow before changes in working capital  
Decrease in trade and other receivables 
(Decrease)/increase in trade and other payables 

Cash generated from operations 

Interest received 
Interest paid 
Tax paid 

Net cash flow from operating activities 

Cash flow from investing activities 
Payment of deferred consideration 
Proceeds from sale of HSM Limited 
Acquisition of intangible assets 
Acquisition of property, plant and equipment 

Net cash outflow from investing activities 

Cash flow from financing activities 
Increase in borrowings 
Repayment of borrowings 
Repayment of Lease Liabilities (IFRS16) 
Acquisition of non-controlling interest 

Net cash inflow / (outflow) from financing activities 

Net increase in cash and cash equivalents 
Cash and cash equivalents at beginning of year 

Cash and cash equivalents at end of year 

Cash and cash equivalents comprise: 
Cash at bank and in hand 

The accompanying Notes form part of these Consolidated Financial Statements. 

Note 

2020 
£'000 

2019 
£'000 

(8,956) 

(2,545) 

3 

13 

18 
18 
14 

8,333 
- 
- 
518 
(484) 
(436) 

(1,025) 
2,428 
(450) 

953 

- 
(279) 
(309) 

365 

(325) 
- 
(108) 
(66) 

(499) 

7,700 
(5,650) 
(610) 
- 

1,440 

1,306 
690 

1,996 

3,440 
1,370 
(4) 
305 
177 
(175) 

2,568 
1,599 
(1,745) 

2,422 

4 
(305) 
(287) 

1,834 

(592) 
403 
(297) 
(252) 

(738) 

- 
(900) 
- 
(138) 

(1,038) 

58 
632 

690 

1,996 

690 

31                                                                                                                               Jaywing plc Annual Report and Accounts 2020 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Consolidated statement of changes in equity 

Share 
Capital 
£’000 

Share 
Premium 
Account 
£’000 

Capital 
Redemption 
Reserve 
£’000 

Treasury 
Shares 
£’000 

Share 
Option 
Reserve 
£’000 

Foreign 
Currency 
Translation 
Reserve 
£’000 

Retained 
Earnings 
£’000 

Equity 
attributable 
to parent 
£’000 

Non-
controlling 
Interest 
£’000 

Total 
equity 
£’000 

Balance at 31 March 2018  

34,992 

10,088 

125 

(25) 

Acquisition of Subsidiaries 
Charge in respect of share-based 
payments 

Transactions with owners 

Profit/(loss) for the period 

Retranslation of foreign currency 
Total comprehensive income for the 
period 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

736 

- 

102 

102 

- 

- 

- 

Balance at 31 March 2019  

34,992 

10,088 

125 

(25) 

838 

Charge in respect of share-based 
payments 

Transactions with owners 

Profit/(loss) for the period 
Transfer in relation to lapsed share 
options 

Retranslation of foreign currency 
Total comprehensive income for the 
period 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

Balance at 31 March 2020 

34,992 

10,088 

125 

(25) 

23 

23 

- 

(165) 

(20) 

(13,773) 

32,123 

1,718 

33,841 

569 

- 

569 

569 

102 

671 

(707) 

(138) 

- 

(707) 

102 

(36) 

(2,685) 

(2,685) 

140 

(2,545) 

- 

20 

- 

20 

(2,685) 

(15,889) 

(2,665) 

30,129 

140 

(2,525) 

1,151 

31,280 

- 

- 

23 

23 

- 

- 

23 

23 

(9,144) 

(9,144) 

188 

(8,956) 

- 

- 

- 

- 

20 

20 

- 

- 

- 

- 

- 

- 

(155) 

165 

- 

(165) 

696 

(155) 

(155) 

(8,979) 

(24,868) 

- 

(155) 

(9,299) 

20,853 

- 

- 

- 

(155) 

188 

(9,111) 

1,339 

22,192 

The accompanying Notes form part of these Consolidated Financial Statements. 

32                                                                                                                               Jaywing plc Annual Report and Accounts 2020 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Principal Accounting Policies 

Jaywing plc is a Company incorporated in the UK and is AIM listed. 

The Consolidated Financial Statements consolidate those of Jaywing plc and its subsidiaries (together referred to as the ‘Group’). 

The  Consolidated  Financial  Statements  have  been  prepared  and  approved  by  the  Directors  in  accordance  with  International 
Financial  Reporting  Standards  as  adopted  by  the  EU  (Adopted  IFRSs).  The  Consolidated  Financial  Statements  have  been 
prepared under the historical cost convention.  

The principal accounting policies of the Group are set out below. The policies have remained unchanged from the previous year, 
except as set out below. 

Changes in accounting policies 

New and revised standards that are effective for annual periods beginning on or after 1 April 2019 
The Group has adopted IFRS 16 during the year. Details of the impact of this is below and in the Notes to the Accounts. 

Going concern 
In determining the appropriate basis of preparation of the financial statements, the Directors are required to consider whether the 
Company and Group can continue in operational existence for the foreseeable future. 

In addition to the normal process of preparing forecasts for the individual companies with the group and a consolidated position for 
the group, the board has also considered the potential impact of COVID-19 on the cash flows of the group for a period in excess of 
12 months from the date of signing the financial statements. This has been done by looking at various scenarios within the forecasts 
for the potential effect of changes in the market during the forecast period. 

Since March 2020, the economic impact of COVID-19 has resulted in revenue levels below those of the prior year, although we 
have been able to provide continuous service to our clients during this period. The Group has taken actions to protect both cash and 
profitability through this period, including voluntary salary reductions, rent deferrals and taking advantage of Government schemes 
for job retention and VAT payment deferral. The Group has continued to win new work through the period, and it remains on track to 
improve its performance year on year building on the restructure started in late 2019. 

The second quarter has continued to see a positive trend. Whilst there remains considerable uncertainty in markets generally, the 
Group believes that it is well placed to benefit as economic activity recovers. 

The impact of COVID-19 indicates the existence of a material uncertainty which may cast significant doubt about the Company’s 
and the Group’s ability to continue as a going concern. The Company and Group financial statements do not include the 
adjustments that would result if the Company and Group were unable to continue as a going concern. Notwithstanding this material 
uncertainty, the Directors have a reasonable expectation that the Company and Group have adequate resources to continue in 
existence for the foreseeable future and have concluded it is appropriate to adopt the going concern basis of accounting in the 
preparation of the financial statements. 

Basis of consolidation 
Subsidiaries  are  entities  controlled  by  the  Group.  Control  exists  when  the  Group  has  the  rights  to  variable  returns  from  its 
involvement with the investee and has the ability to affect these returns through its power over the investee. In assessing control, 
potential voting rights that are currently exercisable or convertible are taken into account. The Financial Statements of subsidiaries 
are included in the Consolidated Financial Statements from the date that control commences until the date that control ceases. 
Transactions between subsidiary companies are eliminated on consolidation. 

Revenue 
Revenue is generated mainly under the following four contractual models: 

1. Monthly retainers 
2. Project-based 
3. Consulting day rates 
4. Licences (with and without support) 

To determine whether to recognise revenue, the Group follows a 5-step process: 

1. Identify the contract with the customer 
2. Identify the performance obligations 
3. Determine the transaction price 
4. Allocate the transaction price to the performance obligations 
5. Recognise revenue when the performance obligations are satisfied 

33                                                                                                                               Jaywing plc Annual Report and Accounts 2020 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The Group often enters into transactions involving a range of the Group’s products and services, for example providing a client 
with data consultancy and brand development work. In all cases, the total transaction price for a contract is allocated amongst 
the various performance obligations based on their relative stand-alone selling prices. 

Revenue is recognised over time, as the Group satisfies performance obligations by transferring the promised goods or services 
to its customers. 

The Group recognises contract liabilities for consideration received in respect of unsatisfied performance obligations and reports 
these amounts as other liabilities in the statement of financial position (see Note 19). Similarly, if the Group satisfies a 
performance obligation before it receives the consideration, the Group recognises a receivable in its statement of financial 
position (see Note 17). 

Monthly retainers 
A client will sign up to a contract for a period of between six and 18 months, with a fixed fee each month for an agreed amount 
of work to be performed. Under each contract, there may be more than one service provided to the customer, each with different 
performance obligations, such as PPC and SEO management, which will have agreed KPIs. These services will be set out in 
the contract with revenue amounts associated and the revenue streams will be recognised separately. 

The transaction price is set out in the contract for each service provided and revenue is allocated to the various performance 
obligations on this basis. The customer may choose to take additional services for a period of time, which would be subject to a 
separate agreement. Any performance fees payable under a contract would relate to a specific month and be calculated in line 
with the provisions set out in the contract. 

Revenue is recognised over time as the customer simultaneously receives and consumes the benefits of the services as the 
service is performed. It is recognised using the output method, on a straight-line basis over the life of the contract as the amount 
of work required to perform under these contracts does not vary significantly from month to month, therefore the straight-line 
method provides a faithful depiction of the transfer of goods or services. 

Project-based 
A client will enter into a framework agreement that covers all work performed by Jaywing, and will then issue a brief or PO for a 
specific piece of work to be performed. This could be the development of a website for a client, or the production of a creative 
campaign. The work would normally take a period of between one and six months to complete. 

Normally, a specific brief or work order is provided for a project under the overall framework agreement. This will detail the 
services to be provided to the customer, with a price set out against each element as appropriate. The transaction price is set 
out in the work order for each element of the project. The customer may choose to vary the scope at any stage, and that would 
be subject to an updated work order. That work order would still be part of the original contract as those services would not be 
distinct from those in the original contract. 

Revenue is recognised over time, using the input method as Jaywing’s performance creates or enhances an asset that the 
customer controls as the asset is created or enhanced, and the revenue recognised reflects the efforts or inputs Jaywing has 
made to the satisfaction of the performance obligation. 

Consulting day rates 
A client will enter into a contract for a piece of work that is quoted as a number of days charged at a rate per day. This work will 
be either risk, marketing or data based and could involve building models, databases and analysis of data. Invoices will usually 
be raised monthly for the number of days of work performed.  

A specific piece of work is contracted for, which will normally be a number of days’ work charged at a rate per day, with different 
rates for different levels of seniority. The transaction price is set out in the contract. The customer may choose to vary the scope 
at any stage, and that would be subject to an updated work schedule. That work order would still be part of the original contract 
as those services would not be distinct from those in the original contract. 

Revenue is recognised over time as the customer simultaneously receives and consumes the benefit of the services as the 
services are performed. It is recognised using the input method, based on the number of days’ work performed during the 
month. 

Licences 
A client enters into a contract for a product licence, including support from Jaywing, to run that product and interpret the results 
from it. The product and support are not separately identifiable because the client is not able to operate the product licence 
without this support as they do not have the skills or a login to the system. 

34                                                                                                                               Jaywing plc Annual Report and Accounts 2020 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Revenue is recognised over time based on the provision of the licence and support during the month as the customer 
simultaneously receives and consumes the benefit of the services as the services are provided. 

There are no differences in payment terms for each of these categories; the only differences in payments terms are from 
individual terms agreed with clients which are between 30 and 60 days. 

Foreign currency 
Transactions in foreign currencies are translated into the entity’s functional currency at the foreign exchange rate ruling at the 
date of the transaction. Monetary assets and liabilities denominated in foreign currencies at the balance sheet date are translated 
at the foreign exchange rate ruling at that date. Foreign exchange differences arising on translation are recognised in profit or 
loss. 

Dilapidations provision 
Provision  is  made  for  expected  future  dilapidations  costs  in  respect  of  property  held  under  leases.  The  estimated  costs  are 
capitalised within leasehold improvements and depreciated over the remaining lease term. 

Judgements made by the Directors in the application of these accounting policies that have a significant effect on the Consolidated 
Financial Statements, together with estimates with a significant risk of material adjustment in the next year, are discussed in Note 
33 to the Consolidated Financial Statements. 

Classification of instruments issued by the Group 
Instruments issued by the Group are treated as equity (i.e. forming part of shareholders’ funds) only to the extent that they meet 
the following two conditions: 

§  they include no contractual obligations upon the Company  (or Group as the case may be)  to deliver cash or other financial 
assets, or to exchange financial assets or financial liabilities with another party, under conditions that are potentially unfavourable 
to the Company (or Group); and 

§  where the instrument will or may be settled in the Company’s own equity instruments, it is either a non-derivative that includes 
no obligation to deliver a variable number of the Company’s own equity instruments, or is a derivative that will be settled by the 
Company exchanging a fixed amount of cash or other financial assets for a fixed number of its own equity instruments. 

To the extent that this definition is not met, the items are classified as a financial liability. Where the instrument so classified takes 
the legal form of the Company’s own shares, the amounts presented in these Financial Statements for called up Share Capital 
and Share Premium Account exclude amounts in relation to those shares. 

Finance payments associated with financial liabilities are dealt with as part of finance expenses. Finance payments associated 
with financial instruments that are classified in equity are dividends and are recorded directly in equity. 

Property, plant and equipment 
Property, plant and equipment are stated at cost less accumulated depreciation. 

Where parts of an item of property, plant and equipment have different useful lives, they are accounted for as separate items of 
property, plant and equipment. 

Depreciation is charged to profit or loss on a straight-line basis over the estimated useful lives of each part of an item of property, 
plant and equipment. Land is not depreciated. The estimated useful lives are as follows: 

Leasehold improvements  
Office equipment  
Buildings   

- 
- 
- 

over period of lease 
3 - 5 years 
over period of lease 

It has been assumed that all assets will be used until the end of their economic life. 

Intangible assets and goodwill 
All business combinations are accounted for by applying the acquisition method. Goodwill represents the difference between the 
cost of the acquisition and the fair value of the net identifiable assets acquired. Identifiable intangibles are those that can be sold 
separately,  or  that  arise  from  legal  or  contractual  rights,  regardless  of  whether  those  rights  are  separable,  and  are  initially 
recognised at fair value. Development costs incurred in the year, which meet the criteria of IAS 38, are capitalised and amortised 
on a straight-line basis over their economic life. 

Goodwill  is  stated  at  cost  less  any  accumulated  impairment  losses.  Goodwill  is  allocated  to  cash-generating  units  and  is  not 
amortised but is tested annually for impairment. 

35                                                                                                                               Jaywing plc Annual Report and Accounts 2020 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Other  intangible  assets  that  are  acquired  by  the  Group  are  stated  at  cost  less  accumulated  amortisation  and  accumulated 
impairment losses. 

Amortisation is charged to profit or loss on a straight-line basis over the estimated useful lives of intangible assets, unless such 
lives are indefinite. Intangible assets with an indefinite useful life and goodwill are systematically tested for impairment at each 
balance sheet date. Other intangible assets are amortised from the date they are available for use. 

The estimated useful lives are as follows: 

Customer relationships 
Development costs   
Trademarks 
Order books 

- 
- 
- 
- 

4 to 12 years 
3 to 6 years 
2 to 20 years 
1 year 

Impairment 
For goodwill that has an indefinite useful life, the recoverable amount is estimated annually. For other assets, the recoverable 
amount is only estimated when there is an indication that an impairment may have occurred. The recoverable amount is the higher 
of fair value less costs to sell and value in use. Value in use is determined by assessing net present value of the asset based on 
future cash flows. 

An impairment loss is recognised whenever the carrying amount of an asset or its cash-generating unit exceeds its recoverable 
amount. Impairment losses are recognised in profit or loss. 

Impairment losses recognised in respect of cash-generating units, are allocated first to reduce the carrying amount of any goodwill 
allocated to the cash-generating unit and then to reduce the carrying amount of the other assets in the unit on a pro rata basis. A 
cash generating unit is the smallest identifiable group of assets that generates cash inflows that are largely independent of the 
cash inflows from other assets or groups of assets. With the exception of goodwill, all assets are subsequently reassessed for 
indications that an impairment loss previously recognised no longer exists. 

Put/call options 
The  put/call  options  in  Massive  Group  PTY  and  Frank  Digital  PTY  have  been  valued  by  an  independent  assessor  and  are 
recognised with both a service and non-service element in the accounts. The non-service element is fully recognised as at the 
date of acquisition and the fair value reviewed annually. The service element is treated as a cash-settled share-based payment 
with the share-based payment valued at the point of inception and the cost being spread over the life of the asset. 

Fair value measurement 
Management uses valuation techniques to determine the fair value of financial instruments and non-financial assets. This involves 
developing estimates and assumptions consistent with how market participants would price the instrument. Management bases 
its assumptions on observable data as far as possible, but this is not always available. In that case, management uses the best 
information available. Estimated fair values may vary from the actual prices that would be achieved in an arm’s length transaction 
at the reporting date (see Note 35). 

Employee benefits 

Defined contribution plans 
Obligations for contributions to defined contribution pension plans are recognised as an expense in profit or loss as incurred. 

Share-based payment transactions 
The  weighted  average  fair  value  for  the  EBITDA  performance  options  was  calculated  using  the  Black-Scholes  Merton  Option 
Pricing Model, and the fair value for the share price options was calculated using the Monte Carlo Model. This is charged to profit 
or loss over the vesting period of the award. The charge to profit or loss takes account of the estimated number of shares that will 
vest. Where the options do not have any market conditions attached, the number expected to vest is reassessed at each reporting 
period. All share-based remuneration is equity-settled. Provision is made for National Insurance when the Group is committed to 
settle this liability. The charge to profit or loss takes account of the options expected to vest, is deemed to arise over the vesting 
period, and is discounted. 

Provisions 
A provision is recognised in the balance sheet when the Group has a present legal or constructive obligation as a result of a past 
event,  and  it  is  probable  that  an  outflow  of  economic  benefits  will  be  required  to  settle  the  obligation.  If  the  effect  is  material, 
provisions are determined by discounting the expected future cash flows at a pre-tax rate that reflects current market assessments 
of the time value of money and, where appropriate, the risks specific to the liability. 

36                                                                                                                               Jaywing plc Annual Report and Accounts 2020 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Expenses 

Leases 
The Company has adopted IFRS 16 – Leases for the financial year ended 31 March 2020, and it has chosen to use the modified 
retrospective approach to adoption which means there are no restatements to the prior year figures. This has resulted in a change 
to accounting policy and this is detailed fully in note 14. 

IFRS 16 introduces a single lessee accounting model, whereby the Company now recognises a lease liability and a right of use 
asset at 1 April 2019 for leases previously classified as operating leases. Within the income statement, operating lease charges, 
which previously were included in administrative expenses, have been replaced by depreciation and interest expenses. 

See notes 14 and 30 for more details. 

For the comparative period ended 31 March 2019, where the Company is a lessee, payments made under an operating lease 
agreement are recognised as an expense on a straight-line basis over the lease term.  

Incentives received to enter into an operating lease are credited to the profit and loss account, to reduce the lease expense, on 
a straight-line basis over the period of the lease. Associated costs, such as maintenance and insurance, are expensed as 
incurred. 

Net financing costs 
Net financing costs comprise interest payable and interest receivable on funds invested. Interest income and interest payable are 
recognised in profit or loss as they accrue using the effective interest method. 

Taxation 
Tax on the profit or loss for the year comprises current and deferred tax. Tax is recognised in profit or loss, except to the extent 
that it relates to items recognised in other comprehensive income, or directly in equity, in which case it is recognised in other 
comprehensive income or in equity, respectively. 

Current tax is the expected tax payable on the taxable income for the year, using tax rates enacted or substantively enacted at 
the balance sheet date, and any adjustment to tax payable in respect of previous years. 

Deferred tax is provided on temporary differences between the carrying amounts of assets and liabilities for financial reporting 
purposes and the amounts used for taxation purposes, except to the extent that it arises on: 

• 
• 

• 

the initial recognition of goodwill; 
the initial recognition of assets or liabilities that affect neither accounting nor taxable profit other than in a business 
combination; 
differences relating to investments in subsidiaries to the extent that they will probably not reverse in the foreseeable future. 

The amount of deferred tax provided is based on the expected manner of realisation or settlement of the carrying amount of assets 
and liabilities, using tax rates enacted or substantively enacted at the balance sheet date. 

A deferred tax asset is recognised only to the extent that it is probable that future taxable profits will be available against which 
the asset can be utilised. 

Financial assets 

Cash and cash equivalents 
Cash and cash equivalents comprise cash balances and call deposits. Bank borrowings that are repayable on demand and form 
an integral part of the Group’s cash management are included as a component of cash and cash equivalents for the purpose only 
of the statement of cash flows. 

Trade and other receivables 
IFRS 9’s impairment requirements use more forward-looking information to recognise expected credit losses – the ‘expected credit 
loss (ECL) model’. This replaced IAS 39’s ‘incurred loss model’. 

Recognition of credit losses is no longer dependent on the Group first identifying a credit loss event. Instead the Group considers a 
broader range of information when assessing credit risk and measuring expected credit losses, including past events, current 
conditions, reasonable and supportable forecasts that affect the expected collectability of the future cash flows of the instrument. 

Measurement of the expected credit losses is determined by a probability-weighted estimate of credit losses over the expected life 
of the financial instrument. 

37                                                                                                                               Jaywing plc Annual Report and Accounts 2020 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Financial liabilities 

Interest-bearing borrowings 
Interest-bearing  borrowings  are  recognised  initially  at  fair  value  less  attributable  transaction  costs.  Subsequent  to  initial 
recognition, interest-bearing borrowings are stated at amortised cost with any difference between cost and redemption value being 
recognised in profit or loss over the period of the borrowings on an effective interest basis. 

Trade and other payables 
Trade payables are initially recorded at fair value and thereafter at amortised cost using the effective interest rate method. 

Segmental reporting 
The  Group  reports  its  business  activities  in  three  areas:  Brand  Performance,  Online  Performance  and  Data,  Analysis  & 
Technology. Central Costs represents the Group's head office function, along with intragroup transactions. 

The Group derives its revenue from the provision of digital marketing services. 

Standards and interpretations in issue at 31 March 2020 but not yet effective 

At the date of authorisation of these financial statements, several new, but not yet effective, Standards and amendments to existing 
Standards, and Interpretations have been published by the IASB. None of these Standards or amendments to existing Standards 
have been adopted early by the Group. 

Management anticipates that all relevant pronouncements will be adopted for the first period beginning on or after the effective 
date  of  the  pronouncement.  New  Standards,  amendments  and  Interpretations  not  adopted  in  the  current  year  have  not  been 
disclosed as they are not expected to have a material impact on the Group’s financial statements. 

Share Capital  
Share Capital represents the nominal value of shares that have been issued. 

Share Premium 
Share Premium includes any premiums received on issue of Share Capital. Any transaction costs associated with the issuing of 
shares are deducted from Share Premium, net of any related income tax benefits. 

Capital Redemption Reserve 
Capital Redemption Reserve represents the amount by which the nominal value of the shares purchased or redeemed is greater 
than proceeds of a fresh issue of shares.  

Shares Purchased for Treasury  
Represents the nominal value of the shares purchased by the Company. 

Share Option Reserve  
Represents the fair value charge of share options in issue. 

Foreign Currency Translation Reserve 
Represents the exchange differences on retranslation of foreign operations. 

Retained Earnings 
Retained Earnings includes all current and prior period retained profits and share-based employee remuneration. 

Minority Interests 
The profit or loss attributable to the minority ownership stakes in subsidiary companies is transferred from Retained Earnings to 
Minority Interest each year. 

38                                                                                                                               Jaywing plc Annual Report and Accounts 2020 

 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
Notes to the Consolidated Financial Statements 

1.  Segmental analysis 

During the year 2019/20, Jaywing reported its business activities in three areas: Brand Performance, Online Performance and 
Data, Analysis & Technology. From 1 April 2020, the Group will report its revenues by market sector (Retail, FMCG, Financial and 
Professional Services) as well as by main service segments, reflecting the updated organisation structure of the Company which 
is now organised by market channels. 

The  Group  primarily  derives  its  revenue  from  the  provision  of  digital  marketing  services  in  the  UK.  Approximately  £3,863,000 
(2019:  £3,813,000)  of  sales  were  made  to  clients  via  the  Company’s  Australian  subsidiaries.  During  the  year,  no  customer 
accounted for greater than 10% of the Group's revenue (2019: One customer). 

Group Net Revenue analysed by sector and geography is as follows: 

Year ended 31 March 2020 

United Kingdom 
Australia 

Total 

Year ended 31 March 2019 

United Kingdom 
Australia 

Total 

Brand 
Performance 

£’000 

5,872 
1,399 

7,271 

Online 
Performance 
£’000 

Data, Analysis 
& Technology 
£’000 

8,282 
2,464 

10,746 

6,026 
- 

6,026 

Brand 
Performance 

£’000 

7,894 
1,287 

9,181 

Online 
Performance 
£’000 

Data, Analysis 
& Technology 
£’000 

 10,195 
2,526 

12,721 

7,943 
- 

7,943 

Total 

£’000 

20,180 
3,863 

24,043 

Total 

£’000 

26,032 
3,813 

29,845 

For 2020, revenue includes £1,530k (2019: £1,133k) included in the contract liability balance at the beginning of the period. 

39                                                                                                                               Jaywing plc Annual Report and Accounts 2020 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The Group’s non-current assets (other than financial instruments, investments accounted for using the equity method, deferred 
tax assets and post-employment benefit assets) are located into the following geographic regions: 

United Kingdom 
Australia 

2020 
£'000 
32,963 
114 
33,077 

2019 
£'000 
38,295 
138 
38,433 

Non-current assets are allocated based on their physical location. The above table does not include discontinued operations 
(disposal groups), for which revenue and assets can be attributed to United Kingdom. 

Capital additions; Property, plant and equipment 

Brand 
Performance 
£’000 

Online 
Performance 
£’000 

Data, Analysis 
& Technology 
£’000 

Central 
Costs 
£’000 

Year ended 31 March 2020 

Year ended 31 March 2019 

23 

70 

30 

160 

5 

- 

8 

22 

Total 

£’000 

66 

252 

40                                                                                                                               Jaywing plc Annual Report and Accounts 2020 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
2.  Other operating income 

Other operating income 

2020 
£'000 

38 

2019 
£'000 

13 

During the years to 31 March 2019 and 31 March 2020, the Group received money from the administrator of a client for a contractual 
obligation to perform services on their behalf. During the year, the Group received a further distribution of £38,000. It is anticipated 
there may be further distributions in the future but the Board is unaware of the quantum or timing of these potential receipts. 

3.  Operating expenses 

Continuing operations: 

Wages and salaries 
Social Security Costs 
Other Pension Costs 
Share-based payments charges / (credits) 
Depreciation 
Restructuring costs 
Amortisation 
Impairment to the carrying value of goodwill 
Impairment of other intangible assets 
Other operating expenses 

Total operating expenses 

4.  Finance income 

Interest income 
Total 

5.  Finance costs 

Interest expense 
Interest on lease liabilities 
Finance charge on acquisition 
Total 

6.  Tax credit 

Recognised in the consolidated statement of comprehensive income: 
Current year tax 
Origination and reversal of temporary differences 

Total tax credit 

Reconciliation of total tax charge: 
Loss before tax 

Taxation using the UK Corporation Tax rate of 19% (2019: 19%) 
Effects of: 
Non-deductible expenses 

Total tax credit 

2020 
£'000 

16,511 
1,793 
1,021 
(484) 
997 
867 
1,547 
5,468 
321 
4,914 

32,955 

2020 
£'000 
- 
- 

2020 
£'000 
404 
101 
13 
518 

2020 
£'000 

(193) 
(243) 

(436) 

2019 
£'000 

17,890 
2,003 
1,189 
177 
412 
- 
1,833 
1,050 
- 
6,113 

30,667 

2019 
£'000 
4 
4 

2019 
£'000 
292 
- 
13 
305 

2019 
£'000 

91 
(266) 

(175) 

(9,392) 

(1,110) 

(1,784) 

1,348 

(436) 

(211) 

36 

(175) 

41                                                                                                                               Jaywing plc Annual Report and Accounts 2020 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
7.  Loss per share 

Basic loss per share from continuing operations 
Basic loss per share from discontinued operations 

Basic total loss per share 

Diluted loss per share from continuing operations 
Diluted loss per share from discontinued operations 

Diluted total loss per share 

2020 
Pence per 
Share 

2019 
Pence per 
Share 

(9.95p) 
- 

(9.95p) 

(9.95p) 
- 

(9.95p) 

(1.13p) 
(1.72p) 

(2.85p) 

(1.13p) 
(1.72p) 

(2.85p) 

Loss per share has been calculated by dividing the loss attributable to shareholders by the weighted average number of ordinary 
shares in issue during the year.  

The calculations of basic and diluted loss per share are: 

Loss for the year attributable to shareholders from continuing operations 
Loss for the year attributable to shareholders from discontinued operations 

Total loss for the year attributable to shareholders 

Weighted average number of ordinary shares in issue: 

Basic 
Adjustment for share options 

Diluted 

8.  Expenses and auditor's remuneration 

The following are included in profit before tax: 
Depreciation of property, plant and equipment 
Depreciation of right of use assets 
Amortisation of other intangible assets 
Employee emoluments 

Auditor's remuneration: 
Audit of Company Financial Statements 

Other amounts payable to the auditor and its associates in respect of: 
Audit of Subsidiary Company Financial Statements 
Audit related assurance services 
Taxation compliance services 
Taxation advisory services 

2020 
£'000 

(9,299) 
- 

(9,299) 

2019 
£'000 

(1,055) 
(1,610) 

(2,665) 

2020 
Number 

2019 
Number 

93,432,217 
3,243,178 

93,432,217 
1,706,627 

96,675,395 

95,138,844 

2020 
£'000 

331 
666 
1,547 
18,841 

37 

110 
4 
28 
44 

2019 
£'000 

412 
- 
1,833 
21,259 

36 

81 
19 
35 
7 

Amounts  paid  to  the  Group’s  auditor  in  respect  of  services  to  the  Company,  other  than  the  audit  of  the  Company’s  Financial 
Statements, have not been disclosed separately as the information is required instead to be disclosed on a consolidated basis. 

42                                                                                                                               Jaywing plc Annual Report and Accounts 2020 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
9.  Key management personnel compensation 

Key management of the Group is considered to be the Board of Directors and the Senior Leadership Team. 

Short-term benefits: 
Salaries including bonuses 
Social security costs 

Total short-term benefits 

Share-based payment charges / (credit) 
Defined contribution pension plan 

Key management compensation 

Further information in respect of Directors is given in the Directors’ Remuneration Report on page 15. 

Remuneration in respect of Directors was as follows: 

Emoluments receivable 
Fees paid to third parties for Directors’ services 
Company pension contributions to money purchase pension schemes 

2020 
£’000 

1,912 
246 

2,158 

(484) 
190 

1,864 

2020 
£'000 

733 
30 
87 
850 

2019 
£’000 

2,183 
298 

2,481 

177 
208 

2,866 

2019 
£'000 

842 
30 
97 
969 

During the current period and the prior year, there were no benefits accruing to Directors in respect of the defined contribution 
pension scheme. 

The highest paid Director received remuneration of £257,000 (2019: £264,000). 

10.  Staff numbers and costs 

The average number of persons employed by the Group (including Directors) during the year, analysed by category, was as 
follows: 

Continuing operations: 

Management and administration 
Client Service Staff 

The aggregate payroll costs of these persons were as follows: 

Wages and salaries 
Social security costs 
Other pension costs 
Share option charges / (credits) – PSP Options (see Note 11) 
Share option (credits) – Employers NI (see Note 11) 

2020 
Number 

2019 
Number 

73 
287 

360 

2020 
£'000 

16,511 
1,793 
1,021 
(409) 
(75) 

18,841 

80 
332 

412 

2019 
£'000 

17,890 
2,003 
1,189 
184 
(7) 

21,259 

43                                                                                                                               Jaywing plc Annual Report and Accounts 2020 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
11.  Employee benefits 

The Company grants share options under the Jaywing plc Performance Share Plan, more details of which are given in the 
Directors’ Remuneration Report. 

Details of the share options outstanding at the end of the year are as follows, the share option schemes terminated after the 
balance sheet date: 

2020 

2019 

At start of the year 
Issued during the year 
Exercised during the year 
Lapsed during the year 

At end of the year 

Number of 
share options 

6,169,926 
- 
- 
(2,868,726) 

3,301,200 

Weighted 
average 
exercise 
price 

Number of 
share options 

Weighted 
average 
exercise 
price 

5.0p 
5.0p 
5.0p 
5.0p 

5.0p 

6,126,322 
2,546,042 
- 
(2,502,438) 

6,169,926 

5.0p 
5.0p 
5.0p 
5.0p 

5.0p 

5.0p 

Exercisable at end of year 

850,865 

5.0p 

949,639 

Share options outstanding at the end of the year have an exercise price of 5 pence. Awards of share options are made on an 
individual basis with particular performance criteria relevant to the participant. Options are usually granted for a maximum of five 
years. The share options scheme was terminated in October 2020. 

Share options outstanding at the year-end were as follows: 

As at 31 March 2020 

Number 
3,301,200 

As at 31 March 2019 

Number 
6,169,926 

Exercise price 
5.0p 

                           Period of exercise 
From 
01/04/2017 

To 
30/09/2022 

Exercise price 
5.0p 

                           Period of exercise 
From 
01/04/2017 

To 
30/09/2022 

All schemes expire 6 months after the third anniversary of vesting. The last scheme expires on 30/09/2022. The schemes were 
terminated in October 2020 when all vesting periods came to an end due to members leaving the scheme or the company. 

On 4 May 2016, 30 September 2016 and 2 December 2018, share options were granted to employees in order to incentivise 
performance. The vesting conditions for these share options relate to either EBITDA performance in the period commencing 1 April 
2016 and continued employment with Jaywing. 

Charge to the statement of comprehensive income 
Under IFRS 2, the Group is required to recognise an expense in the relevant Company’s Financial Statements. The expense is 
apportioned over the vesting period based upon the number of options which are expected to vest and the fair value of those 
options at the date of grant. 

For the awards made, the Group commissioned an independent valuation from BDO LLP and adopted their findings.  

The  weighted  average  fair  value  for  the  EBITDA  performance  options  was  calculated  using  the  Black-Scholes  Merton  Option 
Pricing Model, and the fair value for the share price options was calculated using the Monte Carlo Model. The following inputs 
were used: 

Share price at date of grant 
Exercise price 
Expected volatility 
Dividend yield 
Risk-free rate 
Option life 

2020 
£'000 

19p 
5p 
37.3% 
0% 
0.88% 
2.3 years 

44                                                                                                                               Jaywing plc Annual Report and Accounts 2020 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Expected volatility was determined by calculating the standard deviation of the share price multiplied by the square root of the 
relevant time period of the option grant to give an indication of the share price volatility. The risk-free rate was calculated using 
the yield on long-dated UK Government Treasury Gilts at each date of grant. 

The fair value of the EBITDA performance options was calculated between 14.10p and 23.12p, depending on the period to which 
the options relate. 

The fair value of the share price options and the retention options was calculated as 6.13p. 

12. 

Interests in Subsidiaries 

The details of subsidiaries held directly by the Group are set out in Note 12 of the plc Parent Company accounts. The Group 
includes two subsidiaries (2019: two) with material non-controlling interests (NCI): 

Name 

Massive Group PTY 
Frank Digital PTY 

Proportion of ownership interests 
and voting rights held by NCI 
2019 
% 
25 
25 

2020 
% 
25 
25 

Total comprehensive 
income allocated to NCI 
2019 
£’000 
109 
31 
140 

2020 
£’000 
147 
41 
188 

Accumulated NCI 
2019 
£’000 
909 
242 
1,151 

2020 
£’000 
1,056 
283 
1,339 

No dividends were paid to the NCI during the years 2020 and 2019. During the year ended 31 March 2019, Jaywing plc acquired 
the 25% of Jaywing Innovation Ltd not previously owned for consideration of £138k and the £707k was transferred into Retained 
Earnings as can be seen on the Consolidated Statement of Changes in Equity. 

Jaywing PLC acquired the remaining 25% of Massive Group PTY on 21 October 2020 after the remaining shareholders exercised 
their put option. The 25% stake was acquired for $4.0m (£2.2m), the total consideration for the purchase of the 100% interest was 
$9.6m (£5.4m). 

Management are of the view that Massive Group PTY is material to the results of the Group and further financial information is 
disclosed below: 

Non-current assets 
Current assets 
Total assets 

Non-current liabilities 
Current liabilities 
Total liabilities 

Equity attributable to owners of the parent 

Non-controlling interest 

Revenue 
Profit and total comprehensive income for the year attributable to owners of the parent 
Profit and total comprehensive income for the year attributable to NCI 
Profit and total comprehensive income for the year 

Net cash from operating activities 

2020 
£'000 

88 
1,738 
1,826 

- 
(302) 
(302) 

1,143 

1,056 

2020 
£'000 

2,500 
408 
147 
554 

2020 
£'000 

398 

2019 
£'000 

108 
1,439 
1,547 

- 
(438) 
(438) 

832 

909 

2019 
£'000 

2,831 
436 
109 
545 

2019 
£'000 

- 

45                                                                                                                               Jaywing plc Annual Report and Accounts 2020 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
13.  Property, plant and equipment 

Buildings 
£'000 

Leasehold 
improvements 

£'000 

Office 
equipment 
£'000 

Cost 
At 1 April 2018 
Additions 
Disposals 

At 31 March 2019 
Additions 
Recognition of right of use asset 
Disposals 

At 31 March 2020 

Depreciation 
At 1 April 2018 
Depreciation charge for the year 
Depreciation on disposals 

At 31 March 2019 
Depreciation charge for the year 
Depreciation of right of use asset 
Depreciation on disposals 

At 31 March 2020 

Net book value 

At 31 March 2020 

At 31 March 2019 

At 1 April 2018 

- 
- 
- 

- 
- 
2,673 
- 

2,673 

- 
- 
- 

- 
- 
640 
- 

640 

2,033 

- 

- 

1,737 
106 
(405) 

1,438 
- 
- 
- 

1,438 

1,222 
183 
(387) 

1,018 
40 
- 
- 

1,058 

380 

420 

515 

2,373 
146 
(1,108) 

1,411 
66 
130 
(432) 

1,175 

1,445 
322 
(951) 

816 
291 
26 
(432) 

701 

474 

595 

928 

The assets are covered by a fixed charge in favour of the Group’s lenders. 

Total 
£'000 

4,110 
252 
(1,513) 

2,849 
66 
2,803 
(432) 

5,286 

2,667 
505 
(1,338) 

1,834 
331 
666 
(432) 

2,399 

2,887 

1,015 

1,443 

46                                                                                                                               Jaywing plc Annual Report and Accounts 2020 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
14.  Leases 

The company has lease contracts for offices occupied and printers. The amounts recognised in the financial statements in relation 
to the leases are as follows: 

(i) Amounts recognised in the statement of financial position 
The balance sheet shows the following amounts relating to leases: 

Right of use assets 
Buildings 
Plant and machinery 

Lease liabilities 
Current 
Non-current 

(ii) Amounts recognised in the income statement 
The income statement shows the following amounts relating to leases: 

Depreciation charge of right of use assets 
Buildings 
Plant and machinery 

Interest expense (included in finance cost) 

2020 
£'000 

2,033 
104 
2,137 

678 
1,515 
2,193 

2020 
£'000 

640 
26 
666 

101 

2019 
£'000 

- 
- 
- 

- 
- 
- 

2019 
£'000 

- 
- 
- 

- 

The Group leases four offices and printers. The Company has elected not to separate lease and non-lease components and instead 
accounts for these as a single lease component. The lease agreements do not impose any covenants other than the security 
interests in the leased assets that are held by the lessor. Leased assets may not be used as security for borrowing purposes. 

Until the 2020 financial year, leases of property, plant and equipment were classified as operating leases, see note 30 for details. 
From 1 April 2019, leases are recognised as a right of use asset and a corresponding liability at the date at which the leased asset 
is available for use by the group. 

Assets and liabilities arising from a lease are initially measured on a present value basis. Lease liabilities include the net present 
value of the following lease payments: 

• fixed payments (including in-substance fixed payments), less any lease incentives receivable; 
• variable lease payment that are based on an index or a rate, initially measured using the index or rate as at the commencement 
date; 
• amounts expected to be payable by the group under residual value guarantees; 
• the exercise price of a purchase option if the group is reasonably certain to exercise that option; and 
• payments of penalties for terminating the lease, if the lease term reflects the group exercising that option. 

Lease payments to be made under reasonably certain extension options are also included in the measurement of the liability. The 
lease payments are discounted using the interest rate implicit in the lease. If that rate cannot be readily determined, which is 
generally the case for leases in the group, the lessee’s incremental borrowing rate is used, being the rate that the individual lessee 
would have to pay to borrow the funds necessary to obtain an asset of similar value to the right of use asset in a similar economic 
environment with similar terms, security and conditions. 

To determine the incremental borrowing rate, the Company, where possible, uses recent third-party financing received by the 
individual lessee as a starting point, adjusted to reflect changes in financing conditions since third party financing was received. 

If the Company is exposed to potential future increases in variable lease payments based on an index or rate, which are not 
included in the lease liability until they take effect, then when adjustments to lease payments based on an index or rate take effect, 
the lease liability is reassessed and adjusted against the right of use asset. 

Lease payments are allocated between principal and finance cost. The finance cost is charged to profit or loss over the lease period 
so as to produce a constant periodic rate of interest on the remaining balance of the liability for each period. 

Right of use assets are measured at cost comprising the following: 
• the amount of the initial measurement of lease liability; 
• any lease payments made at or before the commencement date less any lease incentives received; 
• any initial direct costs; and 
• restoration costs. 

47                                                                                                                               Jaywing plc Annual Report and Accounts 2020 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Right of use assets are generally depreciated over the shorter of the asset's useful life and the lease term on a straight-line basis. If 
the Company is reasonably certain to exercise a purchase option, the right of use asset is depreciated over the underlying asset’s 
useful life.  

Payments associated with short-term leases of equipment and all leases of low-value assets are recognised on a straight-line basis 
as an expense in profit or loss. Short-term leases are leases with a lease term of 12 months or less. 

15.  Goodwill 

Cost and net book value 

At 1 April 2018 

Impairment in year 

At 31 March  2019  

Impairment in year 

At 31 March 2020 

Brand Performance 

Scope Creative Marketing Limited 

Jaywing Central Limited 

Bloom Media (UK) Limited 

Frank Digital PTY 

Online Performance 

Epiphany Solutions Limited 

Massive Group PTY 

Data, Analysis & Technology 

Alphanumeric Limited 

  Goodwill 
£'000 

34,104 

(1,050) 

33,054 

(5,468) 

27,586 

2020 

£'000 

7,570 

2,004 

- 

818 

5,957 

1,895 

2019 

£'000 

5,550 

5,205 

4,287 

818 

5,957 

1,895 

9,342 

9,342 

27,586 

33,054 

Goodwill and other intangible assets have been tested for impairment by assessing the value in use of the relevant cash generating 
units. The value in use calculations were based on projected cash flows in perpetuity.  Budgeted cash flows for 2020/21 to 2027/28 
were used. These were based on the forecast for 2021 with growth rates of 5% then applied to EBITDA for the following two 
years, and 2.0% for subsequent years. In management’s view this is a conservative assumption. 

In the year the Goodwill value of Bloom Media was transferred into the balance for Scope Creative Marketing Limited. 

The average year-on-year growth in earnings before interest, tax, depreciation and amortisation (EBITDA) that has been used as 
the basis for forecasting cash flows for each of the cash generating units when testing for impairment were: 

2021/22 to 2022/23 
2023/24 to Perpetuity 

Year-on-year 
growth 

5.0% 
2.0% 

These growth rates are based a conservative view to give consistency with prior year valuation models. The growth rates shown are 
the average applied to the cash flows of the individual cash generating units and do not form a basis for estimating the consolidated 
profits of the Group in the future. The growth rates used and the periods they cover are based on an ability to deliver additional 
revenue efficiently.  

The discount rate used to test the cash generating units was the Group’s post-tax Weighted Average Cost of Capital (“WACC”) 
of 10.9% (2019:10.2%). The individual cash generating units were assessed for risk variances from the WACC, but in the absence 
of geographical risk, currency risk and any significant price risk variations, the same WACC was used for all the cash generating 
units. 

As a result of these tests, an impairment of £5,468k was considered necessary (2019: £1,050k).  

48                                                                                                                               Jaywing plc Annual Report and Accounts 2020 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
16.  Other intangible assets 

Cost  

At 1 April 2018 

Additions during the year from acquisitions 

Disposals during the year 

At 31 March 2019 

Additions during the year 

At 31 March 2020 

Amortisation 

At 1 April 2018 

Amortisation charge for the year 

Amortisation adjustment 

Disposals 

At 31 March 2019 

Amortisation charge for the year 

Intangible impairment 

At 31 March 2020 

Net book amount 

At 31 March 2020 

At 1 April 2019 

At 1 April 2018 

Customer 
relationships 

Order books 

Trademarks 

Development 
costs 

£'000 

£’000 

£’000 

£'000 

Total 

£'000 

23,486 

1,457 

1,080 

1,236 

27,259 

- 

(2,181) 

21,305 

- 

- 

- 

1,457 

- 

21,305 

1,457 

19,179 

1,612 

- 

(2,181) 

18,610 

1,296 

321 

1,457 

- 

- 

- 

1,457 

- 

- 

20,227 

1,457 

1,078 

2,695 

4,307 

- 

- 

- 

- 

- 

1,080 

- 

1,080 

250 

63 

- 

- 

313 

51 

- 

364 

716 

767 

830 

251 

(16) 

1,471 

108 

1,579 

411 

210 

(52) 

- 

569 

200 

- 

769 

810 

902 

825 

251 

(2,197) 

25,313 

108 

25,421 

21,297 

1,885 

(52) 

(2,181) 

20,949 

1,547 

321 

22,817 

2,604 

4,364 

5,962 

The remaining amortisation period for customer relationships are two years. The remaining amortisation period for trademarks 
are fourteen years.  

The cost of brought forward customer relationships was determined as at the date of acquisition of the subsidiaries by professional 
valuers. The valuations used the discounted cash flow method, assuming rates of customer attrition at 10% and sales growth at 
2% each year. The discount rate applied at that time to the future cash flows were specific to each Subsidiary and were all in the 
range 14.6% to 15.5%.  

Trademarks represent the trading names used by the company. These are estimated to have an economic life of 20 years. The 
valuation used the discounted cash flow method, assuming an estimated royalty rate of 2% and sales growth of 2% each year. 
The valuation assumes that each year 80% to 90% of revenues are generated using the Trademark and applied a discount rate 
of 19%. 

Development costs relate to internally developed products that are either sold to clients standalone or used to provide services to 
them. 

The order book represents contracted revenues over the next 12 months. The valuation used the discounted cash flow method, 
assuming a net operating profit margin of 30.5%. The discount rate applied was 15.8%. 

Goodwill and other intangible assets have been tested for impairment. The method, key assumptions and results of the 
impairment review are detailed in Note 15. On the basis of this review, it has been concluded that there is no need to impair the 
carrying value of these intangible assets (2019: £Nil). 

49                                                                                                                               Jaywing plc Annual Report and Accounts 2020 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
17.  Trade and other receivables 

Trade receivables 
Prepayments and accrued income 
Deferred tax 
Other receivables 

2020 
£'000 

4,503 
1,208 
104 
62 

5,877 

2019 
£'000 

6,215 
1,530 
95 
416 

8,256 

The carrying amount of trade and other receivables approximates to their fair value. 

All of the Group’s trade and other receivables have been reviewed for indicators of impairment and lifetime credit losses. Certain 
trade  receivables  were  found  to  be  impaired  and  a  loss  allowance  for  lifetime  credit  losses  has  been  recorded.  The  amount 
charged to the consolidated income statement for the year in relation to expected credit losses was £59,000 (2019: £87,000). 
Trade and other receivables which are not impaired or past due are considered by the Group to be of good credit quality.  

The movement in the allowance for estimated irrecoverable amounts can be reconciled as follows: 

Balance at start of the year 
Amounts written off (uncollectible)  
Impairment loss reversed 
Impairment loss 

Balance at end of the year 

2020 
£'000 

88 
(10) 
(3) 
97 

172 

50                                                                                                                               Jaywing plc Annual Report and Accounts 2020 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
18.  Bank and overdraft, loans and borrowings 

Summary 
Borrowings 

Borrowings are repayable as follows: 
Within one year 
Borrowings 

Total due within one year 

In more than one year but less than two years 
In more than two years but less than three years 
In more than three years but less than four years 

Total amount due 

Average interest rates at the balance sheet date were: 

Term loan 

2020 
£'000 

7,939 

7,939 

7,939 

7,939 

- 
- 
- 

7,939 

% 

5.42 

As the loans are at variable market rates their carrying amount is equivalent to their fair value. 

Reconciliation of Net debt 

Cash and cash equivalents 
Borrowings 

Net Debt 

1 April 2019 

Cash flow 

£’000 

£’000 

690 
(5,650) 

(4,960) 

1,306 
(2,050) 

(742) 

Accrued 
Interest not 
paid 
£’000 

- 
(239) 

(239) 

The changes in the Group’s liabilities arising from financing activities can be classified as follows: 

1 April 2019 

Cash-flows: 
- 

Repayment 

- 

Proceeds 

Interest Accrued not paid 

31 March 2020 

1 April 2018 

Cash-flows: 
- 

Repayment 

- 

Proceeds 

31 March 2019 

Long-term 
borrowings 
£’000 
3,850 

(3,850) 

- 

- 

Short-term 
borrowings 
£’000 
1,800 

(1,800) 

7,700 

239 

7,939 

Long-term 
borrowings 
£’000 
1,800 

Short-term 
borrowings 
£’000 
4,750 

(900) 

2,950 

3,850 

(3,550) 

600 

1,800 

2019 
£'000 

5,650 

5,650 

1,800 

1,800 

3,850 
- 
- 

5,650 

% 

4.10 

31 
March 
2020 
£’000 

1,996 
(7,939) 

(5,943) 

Total 

£’000 
5,650 

(5,650) 

7,700 

239 

7,939 

Total 

£’000 
6,550 

(4,450) 

3,550 

5,650 

51                                                                                                                               Jaywing plc Annual Report and Accounts 2020 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
19.  Trade and other payables 

Trade payables 
Tax and social security 
Other payables, accruals and deferred income 

2020 
£'000 

2,301 
1,052 
5,094 

8,447 

2019 
£'000 

2,604 
1,137 
5,805 

9,546 

The carrying amount of trade and other payables approximates to their fair values. All amounts are short term. 

Other  payables,  accruals  and  deferred  income  include  deferred  consideration  (comprising  put/call  options  and  other  deferred 
consideration) which is carried at fair value through profit and loss (see Note 35). 

20.  Provisions 

At start of the year 

Disposal of HSM Limited 

At end of the year 

Total provisions are analysed as follows: 
Current 

2020 
£'000 

42 

- 

42 

42 

42 

2019 
£'000 

151 

(109) 

42 

42 

42 

At 31 March 2020 a provision of £42,000 (2019: £42,000) was recognised for dilapidations costs expected to be incurred on exit of 
property. The provision has been estimated based on the costs already incurred to bring the property to its current condition. The 
estimated costs have not been discounted as the impact is not considered to be significant. There are no significant uncertainties 
about the amount or timing. 

52                                                                                                                               Jaywing plc Annual Report and Accounts 2020 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
21.  Deferred tax assets and liabilities 

Recognised deferred tax assets and liabilities: 

Accelerated capital allowances on property, plant and equipment: 
At start of year 
Prior year adjustment 
Origination and reversal of temporary differences 

At end of year 

Other temporary differences: 
At start of year 
Prior year adjustment 
Origination and reversal of temporary differences 

At end of year 

Total deferred tax: 
At start of year 
Rate change 
Origination and reversal of temporary differences (Note 6) 

At end of year 

Origination on acquisition 
Deferred tax is included within: 
Deferred tax liability 
Deferred tax asset 

2020 
£'000 

12 
(2) 
(37) 

(27) 

549 
(7) 
(197) 

345 

561 
- 
(243) 

318 

422 
(104) 

318 

2019 
£'000 

(1) 
(2) 
15 

12 

828 
2 
(281) 

549 

827 
- 
(266) 

561 

656 
(95) 

561 

The majority of the other temporary differences relates to the liability arising on the valuation of intangible assets on acquisition. 

There  are  no  deductible  differences  or  losses  carried  forward  for  which  no  deferred  tax  asset  is  recognised.  There  are  no 
temporary differences associated with investments in Subsidiaries for which deferred tax liabilities have not been recognised. 

22.  Share Capital 

Authorised: 

Authorised Share Capital at 31 March 
2019 and at 31 March 2020 

Allotted, issued and fully paid: 

At 31 March 2019 

At 31 March 2020 

45p deferred 
shares 
£’000 

5p ordinary 
shares 
£’000 

45,000 

10,000 

45p deferred 
shares 
Number 

5p ordinary 
shares 
Number 

67,378,520 

93,432,217 

67,378,520 

93,432,217 

£’000 

34,992 

34,992 

The 5 pence ordinary shares have the same rights (including voting and dividend rights and rights on a return of capital) as the 
previous 50 pence ordinary shares. Holders of the 45 pence deferred shares do not have any right to receive notice of any General 
Meeting of the Company or any right to attend, speak or vote at any such meeting. The deferred shareholders are not entitled to 
receive any dividend or other distribution and shall, on a return of assets in a winding up of the Company, entitle the holders only 
to the repayment of the amounts paid up on the shares, after the amount paid to the holders of the new ordinary shares exceeds 
£1,000,000 per new ordinary share. The deferred shares are also incapable of transfer and no share certificates have been issued 
in respect of them.  

53                                                                                                                               Jaywing plc Annual Report and Accounts 2020 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
23.  Share Premium  

At start and end of year 

24.  Treasury Shares 

2020 
£'000 

2019 
£'000 

10,088 

10,088 

2020 
£'000 

2019 
£'000 

At start and end of year (99,622 shares) 

(25) 

(25) 

25.  Capital Redemption reserve 

At start and end of year 

26.  Share Option reserve 

At start of year 
Share option charge 
Transfer in relation to lapsed share options 

At end of year 

2020 
£'000 

2019 
£'000 

125 

125 

2020 
£'000 

838 
23 
(165) 

696 

2019 
£'000 

736 
102 
- 

838 

The Board of Directors approved the original transfer of reserves from Retained Earnings to a designated share option reserve.   

27.  Non-Controlling Interest 

At start of year 
Disposal of Subsidiaries 
Share of profit for the year 

At end of year 

28.  Foreign Currency Translation Reserve 

At start of year 
Exchange differences on translation of foreign operations 

At end of year 

29.  Retained Earnings 

At start of year 
Acquisition of non-controlling interest 
Transfer in relation to lapsed share options 
Retained loss for the year 

At end of year 

2020 
£'000 

1,151 
- 
188 

1,339 

2020 
£'000 

- 
(155) 

(155) 

2020 
£'000 

(15,889) 
- 
165 
(9,144) 

(24,868) 

2019 
£'000 

1,718 
(707) 
140 

1,151 

2019 
£'000 

(20) 
20 

- 

2019 
£'000 

(13,773) 
569 
- 
(2,685) 

(15,889) 

54                                                                                                                               Jaywing plc Annual Report and Accounts 2020 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
30.  Operating leases 

The Group’s future minimum operating lease payments are as follows: 

31 March 2020 
31 March 2019 

Within 1 year 
£'000 
- 
695 

1 to 5 years 
£'000 
- 
1,990 

After 5 years 
£'000 
- 
310 

Total 
£'000 
- 
2,995 

During the year £nil (2019: £447,000) was recognised as an expense in the Statement of Comprehensive Income in respect of 
operating leases. 

31.  Capital commitments 

The Group had no commitments to purchase property, plant and equipment at 31 March 2020 (2019: £Nil). 

32.  Related Parties 

The services of Mark Carrington as Non-Executive Director of the Company were purchased from Deacon Street Partners Limited 
for a fee of £30,000 (2019: £30,000). At the year end, £7,500 (2019: £7,500) was outstanding to Deacon Street Partners Limited. 

On 2 October 2019 ,entities associated with two of its major shareholders (the “Major Shareholders”) acquired the Company’s 
existing  secured  loan  facility  of  £5.2m  (“Jaywing  Facility”)  The  Major  Shareholders  immediately  provided  the  Company  with 
additional secured facilities by increasing the Jaywing Facility by £3m to £8.2m, which enabled the Company to repay its existing 
outstanding overdraft and provide it with additional working capital. The Jaywing Facility has been provided to the Company on 
the same terms as the term loan previously provided to Jaywing. At the yearend £7,938,960 (2019: nil) was outstanding. 

During the period, the company made sales of £27,889 (2019: £25,683) to Run For All Limited, a company in which Mr R Shaw 
is a Non-Executive Director. At 31 March 2020 the balance receivable from Run For All Limited was £11,291 (2019: £23,205). Mr 
R Shaw resigned from the board on 26 March 2020. 

During the period, the company made sales of £5,144 (2019: £59,661) to Impellam plc, a company that Lord Michael Ashcroft, 
the largest Jaywing plc shareholder, is Chairman of. At 31 March 2020 the balance receivable from Impellam plc was £nil (2019: 
£5,000). 

33.  Accounting estimates and judgements 

Accounting estimates 

Impairment of goodwill and other intangible assets 
The  carrying  amount  of  goodwill  is  £27,586k  (2019:  £33,054k)  and  the  carrying  amount  of  other  intangible  assets  is  £2,604k 
(2019: £4,364k). The Directors are confident that the carrying amount of goodwill and other intangible assets is fairly stated and 
have  carried  out  an  impairment  review.  The  forecast  cash  generation  for  each  CGU  and  the  WACC  represent  significant 
assumptions and should the assumptions prove to be incorrect, there would be a significant risk of a material adjustment within 
the next financial year. The sensitivity to the key assumptions is shown in Note 15. 

Share-based payment charges / (credits) 
On 4 May 2016, 30 September 2016 and 2 December 2018, share options were granted to employees in order to incentivise 
performance. These share options vest based upon conditions which relate to either EBITDA performance in the period 
commencing 1 April 2016, the share price at various future dates or continued employment with Jaywing. 

The share-based payment charge consists of two elements, the charge for the fair value at the date of grant and a charge for the 
employer’s NI. The fair value charge has been assessed using an external valuation company, and judgement has been made 
on the number of shares expected to vest based on the achievement of EBITDA and share price targets. 

Accounting judgements 

Recognition of revenue 
The Directors consider that they act as a principal in transactions where the Group assumes the credit risk. Where this is via an 
agency arrangement and the Group assumes the credit risk for all billings, it therefore recognises gross billings as revenue. For 
other income sources, revenue recognition is assessed in line with the five steps of IFRS. 

Identification of performance obligations 
The determination of the number of distinct performance obligations in a contract requires judgement, based on whether the 
customer can benefit from use of the service on its own or together with other resources that are readily available to it, and also 
whether the promise to transfer the service is separately identifiable from other promises in the contract. As explained in the 
accounting policy for revenue, contracts usually include just one distinct performance obligation. 

55                                                                                                                               Jaywing plc Annual Report and Accounts 2020 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Allocation of the transaction price to performance obligations 
Where a contract contains multiple performance obligations, the transaction price is required to be allocated to the different 
performance obligations. Wherever possible, the transaction price is allocated on a standalone selling price basis, by reference to 
the agreed customer statement of works. In the event that this is not available, the price is allocated to the various performance 
obligations on a reasonable basis with reference to the expected time involved in performing the service and management’s 
experience of similar projects. 

34.  Financial risk management 

The Group uses various financial instruments. These include loans, cash, issued equity investments and various items, such as 
trade receivables and trade payables that arise directly from its operations. The main purpose of these financial instruments is to 
raise finance for the Company’s operations. 

The existence of these financial instruments exposes the Group to a number of financial risks, which are described in more detail 
below. 

The main risks arising from the Group’s financial instruments are market risk, cash flow interest rate risk, credit risk and liquidity 
risk. The Directors review and agree policies for managing each of these risks and they are summarised below. 

Market risk  
Market risk encompasses three types of risk, being currency risk, fair value interest rate risk and price risk. In this instance, price 
risk has been ignored as it is not considered a material risk to the business. The Group’s policies for managing fair value interest 
rate  risk  are  considered  along  with  those  for  managing  cash  flow  interest  rate  risk  and  are  set  out  in  the  subsection  entitled 
“interest rate risk” below. 

Currency risk 
The Group is only minimally exposed to translation and transaction foreign exchange risk. 

Liquidity risk 
The  Group  seeks  to  manage  financial  risk  by  ensuring  sufficient  liquidity  is  available  to  meet  foreseeable  needs  by  closely 
managing the cash balance and by investing cash assets safely and profitably. 

The Group policy throughout the period has been to ensure continuity of funding. 

The maturity of borrowings is set out in Note 18 to the Consolidated Financial Statements. 

Interest rate risk 
The Group finances its operations through a mixture of retained profits and borrowings. The Directors’ policy to manage interest 
rate fluctuations is to review regularly the costs of capital and the risks associated with each class of capital, and to maintain an 
appropriate mix between fixed and floating rate borrowings. 

The interest rate exposure of the financial assets and liabilities of the Group is shown in the table below. The table includes trade 
receivables and payables as these do not attract interest and are therefore subject to fair value interest rate risk. 

Financial assets: 
Floating interest rate: 
Cash 

Zero interest rate: 
Trade receivables 

Financial liabilities: 
Floating interest rate: 
Bank loans/revolving facility 

Zero interest rate: 
Trade payables 

2020 
£'000 

2019 
£'000 

1,996 

690 

4,623 

6,619 

6,215 

6,905 

7,939 

5,650 

2,301 

10,240 

2,604 

8,254 

56                                                                                                                               Jaywing plc Annual Report and Accounts 2020 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
As at 31 March 2020, the Group’s non-derivative financial liabilities have contractual maturities (including interest payments where 
applicable) as summarised below: 

31 March 2020 

Bank borrowings 
Trade and other payables 

Total amount due 

Current 

Non-current 

Within 6 
months 

6 to 12 
months  1 to 5 years 

later than 5 
years 

£'000 

7,939 
10,746 

18,685 

£'000 

£'000 

£'000 

- 
- 

- 

- 
- 

- 

- 
- 

- 

This compares to the maturity of the Group’s non-derivative financial liabilities in the previous reporting period as follows: 

31 March 2019 

Bank borrowings 
Trade and other payables 

Total amount due 

Current 

Non-current 

Within 6 
months 

6 to 12 
months  1 to 5 years 

later than 5 
years 

£'000 

1,005 
9,546 

10,551 

£'000 

987 
- 

987 

£'000 

3,954 
- 

3,954 

£'000 

- 
- 

- 

The above amounts reflect the contractual undiscounted cash flows, which may differ from the carrying values of the liabilities at 
the reporting date. 

Sensitivity to interest rate fluctuations 
If the average interest rate payable on the net financial asset/net financial liabilities, subject to a floating interest rate during the 
year,  had  been  1%  higher  than  reported  on  the  average  borrowings  during  the  year,  then  profit  before  tax  would  have  been 
£64,286 lower, and if the interest rate on these liabilities had been 1% lower, profit before tax would have improved by £64,286. 

Credit risk 
The Group applies the IFRS 9 simplified model of recognising lifetime expected credit losses for all trade receivables as these items 
do not have a significant financing component. 

In measuring the expected credit losses, the trade receivables have been assessed on a collective basis as they possess shared 
credit risk characteristics. They have been grouped based on the days past due and also according to the geographical location of 
customers. 

The expected loss rates are based on the payment profile for sales over the past 48 months before 31 March 2019 and 1 January 
respectively, as well as the corresponding historical credit losses during that period. The historical rates are adjusted to reflect 
current and forward-looking macroeconomic factors affecting the customer’s ability to settle the amount outstanding. The Group has 
identified gross domestic product (GDP) and unemployment rates of the countries in which the customers are domiciled to be the 
most relevant factors, and accordingly adjusts historical loss rates for expected changes in these factors. However, given the short 
period exposed to credit risk, the impact of these macroeconomic factors has not been considered significant within the reporting 
period. 

Trade receivables are written off (i.e. derecognised) when there is no reasonable expectation of recovery. Failure to make payments 
within 180 days from the invoice date and failure to engage with the Group on alternative payment arrangement, amongst other 
things, are considered indicators of no reasonable expectation of recovery. 

The Directors consider that the Group’s trade receivables were impaired for the year ended 31 March 2020 and a provision for 
£172,000 (2019: £61,000) has been provided accordingly. See Note 17 for further information. 

57                                                                                                                               Jaywing plc Annual Report and Accounts 2020 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Summary of financial assets and liabilities by category 
The carrying amount of financial assets and liabilities recognised at the balance sheet date of the reporting periods under review 
may also be categorised as follows: 

Financial assets 
Loans and receivables 
Trade and other receivables  
Cash and cash equivalents 

Financial liabilities: 
Current: 
Financial liabilities measured at amortised cost 
Borrowings   
Lease liabilities 
Trade and other payables 
Provisions for liabilities 

2020 
£'000 

4,565 
1,996 

6,561 

2019 
£'000 

6,631 
690 

7,321 

(7,939) 
(2,193) 
(8,553) 
(42) 

(5,650) 
- 
(9,546) 
(42) 

(18,727) 

(15,238) 

Net financial assets and liabilities 

(12,166) 

(7,917) 

Plant, property and equipment 
Goodwill 
Other intangible assets 
Prepayments 
Deferred tax 
Taxation payable 
Provisions for deferred tax 

2,887 
27,586 
2,604 
1,208 
104 
391 
(422) 

34,358 

1,015 
33,054 
4,364 
1,530 
95 
(205) 
(656) 

39,197 

Total equity 

22,192 

31,280 

Capital management policies and procedures 

The Group’s capital management objectives are: 
§ 
§ 

to ensure the Group’s ability to continue as a going concern; and 
to provide an adequate return to shareholders by pricing products and services commensurately with the level of risk. 

This is achieved through close management of working capital and regular reviews of pricing. Decisions on whether to raise funding 
using debt or equity are made by the Board based on the requirements of the business.  

Capital for the reporting period under review is summarised as follows: 

Total equity 

35.  Financial risk management 

2020 
£'000 

2019 
£'000 

22,192 

31,280 

Financial assets and financial liabilities measured at fair value in the statement of financial position are grouped into three levels of a 
fair value hierarchy. The three levels are defined based on the observability of significant inputs to the measurement, as follows: 

• Level 1: quoted prices (unadjusted) in active markets for identical assets or liabilities 
• Level 2: inputs other than quoted prices included within Level 1 that are observable for the asset or liability, either directly or indirectly 
• Level 3: unobservable inputs for the asset or liability. 

58                                                                                                                               Jaywing plc Annual Report and Accounts 2020 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The following table shows the levels within the hierarchy of financial assets and liabilities measured at fair value on a recurring basis: 

31 March 2020 
Financial liabilities 
Deferred consideration 
Net fair value 

31 March 2019 
Financial liabilities 
Deferred consideration 
Net fair value 

Level 1 
£’000 
- 
- 

Level 1 
£’000 
- 
- 

Level 2 
£’000 
- 
- 

Level 2 
£’000 
- 
- 

Level 3 
£’000 
(1,769) 
(1,769) 

Level 3 
£’000 
(1,632) 
(1,632) 

Total 
£’000 
(1,769) 
(1,769) 

Total 
£’000 
(1,632) 
(1,632) 

There were no transfers between Level 1 and Level 2 in 2020 or 2019. 

Measurement of fair value of financial instruments 
The Group’s finance team performs valuations of financial items for financial reporting purposes, including Level 3 fair values, in 
consultation with third party valuation specialists for complex valuations. Valuation techniques are selected based on the 
characteristics of each instrument, with the overall objective of maximising the use of market-based information. The finance team 
reports directly to the chief financial officer (CFO) and to the audit committee. Valuation processes and fair value changes are 
discussed among the audit committee and the valuation team at least every year, in line with the Group’s reporting dates. 

The following valuation techniques are used for instruments categorised in Levels 2 and 3: 

• 

Contingent consideration (Level 3) – The fair value of put/call options and other deferred consideration related to 
acquisitions is estimated using a present value technique. The £1,769k fair value is estimated by probability-weighting the 
estimated future cash outflows, adjusting for risk and discounting at 11.5%. The probability-weighted cash outflows before 
discounting are £1,874k and reflect management’s estimate of a 100% probability that the contract’s target level will be 
achieved. The discount rate used is 11.5%, based on the Group’s estimated incremental borrowing rate for unsecured 
liabilities at the reporting date, and therefore reflects the Group’s credit position. The effects on the fair value of risk and 
uncertainty in the future cash flows are dealt with by adjusting the estimated cash flows rather than adjusting the discount 
rate. 

The following table provides information about the sensitivity of the fair value measurement to changes in the most significant 
inputs: 

Description 

Significant unobservable input 

Put and call options and other 
deferred consideration 

Probability of meeting target 

Estimate of 
the input 
100% 

Sensitivity of the fair value 
measurement to input 
Not applicable 

There are no significant interrelationships between the inputs and the unobservable inputs. 

Level 3 fair value measurements 
The reconciliation of the carrying amounts of financial instruments classified within Level 3 is as follows: 

Balance at 1 April 2018  
Acquired through business combination 
Amount recognised in profit or loss 
Balance at 31 March 2019 
Amount recognised in profit or loss 
Balance at 31 March 2020 

Put/call 
options and 
other 
deferred 
consideration 
£’000 
1,417 
82 
133 
1,632 
137 
1,769 

59                                                                                                                               Jaywing plc Annual Report and Accounts 2020 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
36.  Post Balance Sheet Events 

Since 31 March 2020 the following events have occurred that are related to these financial statements: 

On 21 October 2020, the business completed the acquisition of the remaining 25% of the shares in Massive Group PTY Ltd 
(“Massive Group”)which were not already owned by Jaywing following the exercise of the put option in relation to that 25% stake by 
entities controlled by the two directors of Massive Group in Australia. Jaywing now owns 100% of the shares in Massive Group, 
which has traded as Jaywing Australia since 2017. 
The 25% stake was acquired for $4.0m (£2.2m) and the total consideration for the purchase of the 100% interest was $9.6m 
(£5.4m). 

On 8 October 2020, the Company’s Performance Share Plan terminated and there are no outstanding share options.   

37.  Changes in accounting policy 

This note explains the impact of the adoption of IFRS 16, ‘Leases’, on the Company’s financial statements. 

As indicated in Principal Accounting Policies above, the Company has adopted IFRS 16, ‘Leases’ retrospectively from 1 April 2019, 
but has not restated comparatives for the 2019 reporting period, as permitted under the specific transition provisions in the standard. 
The reclassifications and the adjustments arising from the new leasing rules are therefore recognised in the opening balance sheet 
on 1 April 2019. The new accounting policies are disclosed in note 14. 

On adoption of IFRS 16, the Company recognised lease liabilities in relation to leases which had previously been classified as 
‘operating leases’ under the principles of IAS 17, ‘Leases’. These liabilities were measured at the present value of the remaining 
lease payments, discounted using the lessee’s incremental borrowing rate as of 1 April 2019. The weighted average lessee’s 
incremental borrowing rate applied to the lease liabilities for buildings on 1 April 2019 was 4.05% and for printers it was 5.06%. 

In applying IFRS 16 for the first time, the group has used the following practical expedients permitted by the standard: 
• applying a single discount rate to a portfolio of leases with reasonably similar characteristics; 
• relying on previous assessments on whether leases are onerous as an alternative to performing an impairment review – there 
were no onerous contracts as at 1 April 2019; 
• accounting for operating leases with a remaining lease term of less than 12 months as at 1 April 2019 as short-term leases; 
• excluding initial direct costs for the measurement of the right of use asset at the date of initial application; and 
• using hindsight in determining the lease term where the contract contains options to extend or terminate the lease. 

The group has also elected not to reassess whether a contract is or contains a lease at the date of initial application. Instead, for 
contracts entered into before the transition date the group relied on its assessment made applying IAS 17 and Interpretation 4. 

Measurement of lease liabilities: 

Operating lease commitments disclosed at 31 March 2019 

Discounted using the lessee’s incremental borrowing rate at the date of initial application 
Lease liability recognised at 1 April 2019 

Of which are: 
Current lease liabilities 
Non-current lease liabilities 

2020 
£'000 
2,995 

(192) 
2,803 

697 
2,106 
2,803 

The associated right of use assets for property leases were measured on a retrospective basis as if the new rules had always been 
applied. Other right-of use assets were measured at the amount equal to the lease liability, adjusted by the amount of any prepaid 
or accrued lease payments relating to that lease recognised in the balance sheet as at 31 March 2019. 

The adoption of IFRS 16 resulted in a right of use asset of £2,803k, with a corresponding liability of £2,803k, being recognised 
as at 1 April 2019 which was depreciated to a value of £2,137k as at 31 March 2020. 

The Company has adopted IFRS 16 on a modified retrospective basis. Upon transition, a lease liability has been recognised 
based on future lease payments discounted at an appropriate borrowing rate. Additionally, a right of use asset has been 
recognised along with a related lease liability. Within the income statement, the operating lease charge (£711k) has been 
replaced by depreciation (£666k) and interest expense (£101k). This has resulted in a decrease in operating expenses and an 
increase in finance costs. 

60                                                                                                                               Jaywing plc Annual Report and Accounts 2020 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Company Financial Statements 

Company Profit and Loss account  

Turnover 
Administrative expenses 

Operating loss 

Income from fixed asset investment 
Other income 

Interest payable and similar charges 

Loss on ordinary activities before taxation 

Taxation on ordinary activities 

Note 

2020 
£'000 

2019 
£'000 

2 

3 

4 
4 

5 

6 

- 
(24,847) 

40 
(13,207) 

(24,847) 

(13,167) 

2,400 
166 

6,546 
- 

(487) 

(290) 

(22,768) 

(6,911) 

(96) 

(57) 

Loss and total comprehensive income on ordinary activities after taxation 

18 

(22,864) 

(6,968) 

The accompanying Notes to the Parent Company Financial Statements form an integral part of these Financial Statements. 

61                                                                                                                               Jaywing plc Annual Report and Accounts 2020 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Company Balance Sheet 

Fixed assets 
Tangible assets 
Investments 

Current assets 
Cash at bank 
Debtors due < 1 year 

Current liabilities 
Creditors: amounts falling due within one year 

Total assets less current liabilities 

Non current liabilities 

Creditors: amounts falling due after more than one year 

Net assets 

Capital and reserves 
Called up Share Capital 
Share Premium Account 
Treasury Shares 
Share Option Reserve 
Capital Redemption Reserve 
Profit and Loss Account 

Equity shareholders' funds 

Note 

2020 
£'000 

2019 
£'000 

10 
12 

13 

1,397 
32,511 

33,908 

182 
1,417 

1,599 

355 
51,460 

51,815 

- 
2,326 

2,326 

14 

(19,025) 

(11,938) 

16,344 

42,203 

15 

17 
18 
19 
18 
18 
18 

(970) 

15,512 

(3,850) 

38,353 

34,992 
10,088 
(25) 
696 
125 
(30,364) 

15,512 

34,992 
10,088 
(25) 
838 
125 
(7,665) 

38,353 

The Financial Statements were approved by the Board of Directors and authorised for issue on 18 November 2020. 

Signed on behalf of the board of Directors: 

Andrew Fryatt 
Director 

The accompanying Notes to the Parent Company Financial Statements form an integral part of these Financial Statements. 

62                                                                                                                               Jaywing plc Annual Report and Accounts 2020 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Company Statement of Changes in Equity 

Called-up 
Share 
Capital 
£'000 

Share 
Premium 
account 
£’000 

Treasury 
Shares 

£’000 

Share 
Option 
Reserve 
£’000 

Capital 
Redemption 
Reserve 
£’000 

Profit  
and loss 
account 
£'000 

Total 
£'000 

At 1 April 2018 

34,992 

10,088 

(25) 

Share-based payment charge 

Transactions with owners 
Profit for the year and total 
other comprehensive income 

Total comprehensive income 

- 

- 

- 

- 

- 

- 

- 

- 

At 31 March 2019 

34,992 

10,088 

At 1 April 2019 

34,992 

10,088 

Share-based payment charge 

Transactions with owners 

Profit for the year and total 
other comprehensive income 

Transfer in relation to lapsed 
share options 

Total comprehensive income 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

(25) 

(25) 

- 

- 

- 

- 

- 

At 31 March 2020 

34,992 

10,088 

(25) 

736 

102 

102 

- 

102 

838 

838 

23 

23 

- 

(165) 

(165) 

696 

125 

(697) 

45,219 

- 

- 

- 

- 

- 

- 

(6,968) 

(6,968) 

125 

(7,665) 

102 

102 

(6,968) 

(6,866) 

38,353 

125 

(7,665) 

38,353 

- 

- 

23 

23 

(22,864) 

(22,864) 

165 

(22,699) 

125 

(30,364) 

- 

(22,864) 

15,512 

- 

- 

- 

- 

- 

The accompanying Notes to the Parent Company Financial Statements form an integral part of these Financial Statements. 

63                                                                                                                               Jaywing plc Annual Report and Accounts 2020 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Parent Company Financial Statements 

1.  Accounting policies 

Jaywing plc is incorporated in England and Wales. 

Statement of compliance 
These Financial  Statements have been prepared in accordance with applicable accounting standards and in accordance with 
Financial Reporting Standard 101 – 'The Reduced Disclosure Framework' (FRS 101). The principal accounting policies adopted 
in the preparation of these Financial Statements are set out below. These policies have all been applied consistently throughout 
the year unless otherwise stated. 

The Financial Statements have been prepared on a historical cost basis. 

The Financial Statements are presented in Sterling (£) and have been presented in round thousands (£'000). 

Going concern 
In determining the appropriate basis of preparation of the financial statements, the Directors are required to consider whether the 
Company can continue in operational existence for the foreseeable future. 

In addition to the normal process of preparing forecasts for the company, the board has also considered the potential impact of 
COVID-19 on the cash flows of the company for a period in excess of 12 months from the date of signing the financial statements. 
This has been done by looking at various scenarios within the forecasts for the potential effect of changes in the market during the 
forecast period. 

Since March 2020, the economic impact of COVID-19 has resulted in revenue levels below those of the prior year, although we 
have been able to provide continuous service to our clients during this period. The Company has taken actions to protect both cash 
and profitability through this period, including voluntary salary reductions, rent deferrals and taking advantage of Government 
schemes for job retention and VAT payment deferral. The Company has continued to win new work through the period, and it 
remains on track to improve its performance year on year building on the restructure started in late 2019. 

The second quarter has continued to see a positive trend. Whilst there remains considerable uncertainty in markets generally, the 
Company believes that it is well placed to benefit as economic activity recovers. 

The impact of COVID-19 indicates the existence of a material uncertainty which may cast significant doubt about the Company’s 
ability to continue as a going concern. The Company financial statements do not include the adjustments that would result if the 
Company were unable to continue as a going concern. Notwithstanding this material uncertainty, the Directors have a reasonable 
expectation that the Company has adequate resources to continue in existence for the foreseeable future and have concluded it is 
appropriate to adopt the going concern basis of accounting in the preparation of the financial statements. 

Disclosure exemptions adopted 
In preparing these Financial Statements, the Company has taken advantage of all disclosure exemptions conferred by FRS 101. 
Therefore, these Financial Statements do not include: 

1   
2  
3   

4   
5   
6   

7   
8   
9 
10 

11 

12. 

A statement of cash flows and related notes  
The requirement to produce a balance sheet at the beginning of the earliest comparative period  
The  requirements  of  IAS  24  related  party  disclosures  to  disclose  related  party  transactions  entered  in  to  between 
two or more members of the Group as they are wholly owned within the Group  
Presentation of comparative reconciliations for property, plant and equipment, intangible assets 
Capital management disclosures  
Presentation of comparative reconciliation of the number of shares outstanding at the beginning and at the end of the 
period  
The effect of future accounting standards not adopted 
Certain share-based payment disclosures   
Disclosures in relation to impairment of assets  
Disclosures  in  respect  of  financial  instruments  (other  than  disclosures  required  as  a  result  of  recording  financial 
instruments at fair value)  
IFRS  9  disclosures  in  respect  of  allowances  for  expected  credit  losses  reconciliations  and  credit  risk  and  hedge 
accounting 
IFRS  15  disclosures  in  respect  of  disaggregation  of  revenue,  contract  assets  reconciliations  and  contract  liabilities 
reconciliation and unsatisfied performance obligations 

64                                                                                                                               Jaywing plc Annual Report and Accounts 2020 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Investments in Subsidiaries, Associates and Joint Ventures 
Investments  in  Subsidiary  undertakings,  Associates  and  Joint  Ventures  are  stated  at  cost  less  any  applicable  provision  for 
impairment.  

Tangible assets 
Property, plant and equipment (PPE) is initially recognised at acquisition cost or manufacturing cost, including any costs directly 
attributable  to  bringing  the  assets  to  the  location  and  condition  necessary  for  them  to  be  capable  of  operating  in  the  manner 
intended by the Company’s management. 

PPE is subsequently measured at cost less accumulated depreciation and impairment losses. 

Depreciation is recognised on a straight-line basis (unless otherwise stated) to write down the cost less estimated residual value 
of PPE. The following useful lives are applied: 

- 
- 
- 

Leasehold improvements: 5-10 years 
Fixtures, fittings and equipment: 2-5 years 
Buildings: period of the lease 

Material residual value estimates and estimates of useful life are updated as required, but at least annually. 

Gains or losses arising on the disposal of property, plant and equipment are determined as the difference between the disposal 
proceeds and the carrying amount of the assets, and are recognised in profit or loss within other income or other expenses. 

Financial Instruments - Recognition, initial measurement and derecognition 
Financial assets and financial liabilities are recognised when the Company becomes a party to the contractual provisions of the 
financial instrument and are measured initially at fair value adjusted for transaction costs, except for those carried at fair value 
through profit or loss, which are measured initially at fair value. Subsequent measurement of financial assets and financial liabilities 
is described below. 

Financial  assets  are  derecognised  when  the  contractual  rights  to  the  cash  flows  from  the  financial  asset  expire,  or  when  the 
financial  asset  and  substantially  all  the  risks  and  rewards  are  transferred.  A  financial  liability  is  derecognised  when  it  is 
extinguished, discharged, cancelled or expires. 

Financial Instruments - Classification and subsequent measurement of financial assets 
For the purpose of subsequent measurement, financial assets, other than those designated and effective as hedging instruments, 
are classified into the following categories upon initial recognition: 

• 

financial assets subsequently measured at amortised costs 

There are no financial assets that have been designated as fair value through other comprehensive income, or fair value through 
profit or loss. 

All financial assets are reviewed for impairment at least at each reporting date, to identify whether there is any objective evidence 
that a financial asset or a group of financial assets is impaired. Different criteria to determine impairment are applied for each 
category of financial assets, which are described below. 

All income and expenses relating to financial assets that are recognised in profit or loss are presented within finance costs, finance 
income or other financial items, except for impairment of trade receivables which is presented within other expenses. 

IFRS 9’s impairment requirements use more forward-looking information to recognise expected credit losses – the ‘expected credit 
loss (ECL) model’. This replaces IAS 39’s ‘incurred loss model’.  

Recognition of credit losses is no longer dependent on the Company first identifying a credit loss event. Instead the Company 
considers a broader range of information when assessing credit risk and measuring expected credit losses, including past events, 
current conditions, reasonable and supportable forecasts that affect the expected collectability of the future cash flows of the 
instrument. 

Measurement of the expected credit losses is determined by a probability-weighted estimate of credit losses over the expected life 
of the financial instrument. 

Financial Instruments – Classification and subsequent measurement of financial liabilities 
The Company’s financial liabilities include borrowings, trade creditors and other creditors. 

65                                                                                                                               Jaywing plc Annual Report and Accounts 2020 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
Financial liabilities are measured subsequently at amortised cost using the effective interest method.  

Cash and cash equivalents 
Cash comprises cash on hand and demand deposits, which is presented as cash at bank and in hand in the Balance Sheet.  

Cash equivalents comprise short-term, highly liquid investments with maturities of three months or less from inception, that are 
readily convertible into known amounts of cash and which are subject to an insignificant risk of changes in value. Cash equivalents 
are presented as part of current asset investments in the Balance Sheet. 

Leases 
The Company has adopted IFRS 16 – Leases for the financial year ended 31 March 2020, and it has chosen to use the modified 
retrospective approach to adoption which means there are no restatements to the prior year figures. 

IFRS 16 introduces a single lessee accounting model, whereby the Company now recognises a lease liability and a right of use 
asset at 1 April 2019 for leases previously classified as operating leases. Within the income statement, operating lease charges, 
which previously were included in administrative expenses, have been replaced by depreciation and interest expenses. 

See notes 11 and 22 for more details. 

Financial guarantees 
Financial guarantees in respect of the borrowings of fellow Group companies are not regarded as insurance contracts. They are 
recognised at fair value and are subsequently measured at the higher of: 
• 
• 

the amount that would be required to be provided under IAS 37 (see policy on provisions below); and 
the amount of any proceeds received net of amortisation recognised as income. 

Provisions, contingent assets and contingent liabilities 
Provisions for product warranties, legal disputes, onerous contracts or other claims are recognised when the Company has a 
present legal or constructive obligation as a result of a past event, it is probable that an outflow of economic resources will be 
required, and amounts can be estimated reliably. The timing or amount of the outflow may still be uncertain. 

Restructuring  provisions  are  recognised  only  if  a  detailed  formal  plan  for  the  restructuring  exists  and  management  has  either 
communicated  the  plan’s  main  features  to  those  affected  or  started  implementation.  Provisions  are  not  recognised  for  future 
operating losses. 

Provisions  are  measured  at  the  estimated  expenditure  required  to  settle  the  present  obligation,  based  on  the  most  reliable 
evidence available at the reporting date, including the risks and uncertainties associated with the present obligation. Where there 
are a number of similar obligations, the likelihood that an outflow will be required in settlement is determined by considering the 
class of obligations as a whole. Where the time value of money is material, provisions are discounted to their present values using 
a pre-tax discount rate that reflects the current market assessment of the time value of money and the risks specific to the liability. 

Any  reimbursement  that  is  virtually  certain  to  be  collected  from  a  third  party  with  respect  to  the  obligation  is  recognised  as  a 
separate asset. However, this asset may not exceed the amount of the related provision. 

No liability is recognised if an outflow of economic resources as a result of present obligations is not probable. Such situations are 
disclosed as contingent liabilities unless the outflow of resources is remote. 

Equity, reserves and dividend payments 
Financial instruments issued by the Company are classified as equity only to the extent that they do not meet the definition of a 
financial liability or financial asset. 

The Company's ordinary shares are classified as equity. Transaction costs on the issue of shares are deducted from the Share 
Premium Account arising on that issue. Dividends on the Company's ordinary shares are recognised directly in equity.  

66                                                                                                                               Jaywing plc Annual Report and Accounts 2020 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Revenue recognition 
The turnover shown in the profit and loss account represents amounts invoiced in relation to work undertaken during the year. 
Revenue in the year was £nil. This has been assessed in line with the five steps set out in IFRS 15: 

1. Identify the contract with the customer 
2. Identify the performance obligations 
3. Determine the transaction price 
4. Allocate the transaction price to the performance obligations 
5. Recognise revenue when the performance obligations are satisfied 

Based  on  the  above,  the  revenue  is  recognised  in  accordance  with  the  stage  of  completion  of  contractual  obligations  to  the 
customer. The stage of completion is ascertained by assessing the fair value of the services provided to the balance sheet date 
as  a  proportion  of  the  total  fair  value  of  the  contract.  Losses  on  contracts  are  recognised  in  the  period  in  which  the  loss  first 
becomes foreseeable. 

Revenue – other revenue streams 
Interest receivable 
Interest receivable is reported on an accrual basis using the effective interest method. 

Dividends receivable 
Dividends are recognised at the time the right to receive payment is established. 

Operating expenses 
Operating expenses are recognised in profit or loss upon utilisation of the service or as incurred. 

Foreign currency translation 
Foreign currency transactions are translated into the Company's functional currency using the exchange rates prevailing at the 
dates of the transactions (spot exchange rate). 

Foreign exchange gains and losses resulting from the re-measurement of monetary items denominated in foreign currency at 
year-end exchange rates are recognised in profit or loss. 

Non-monetary items are not retranslated at year-end and are measured at historical cost (translated using the exchange rates at 
the transaction date), except for non-monetary items measured at fair value, which are translated using the exchange rates at the 
date when fair value was determined. Where a gain or loss on a non-monetary item is recognised in other comprehensive income, 
the foreign exchange component of that gain or loss is also recognised in other comprehensive income. 

Income taxes 
Tax expense recognised in profit or loss comprises the sum of deferred tax and current tax not recognised in other comprehensive 
income or directly in equity. 

Calculation  of  current  tax  is  based  on  tax  rates  and  laws  that  have  been  enacted  or  substantively  enacted  by  the  end  of  the 
reporting period. Deferred income taxes are calculated using the liability method. 

Calculation of deferred tax is based on tax rates and laws that have been enacted or substantively enacted by the end of the 
reporting period, that are expected to apply when the asset is realised, or the liability is settled.  

The measurement of deferred tax reflects the tax consequences that would follow from the manner in which the entity expects to 
recover the related asset or settle the related obligation. 

Deferred tax assets are recognised to the extent that it is probable that the underlying tax loss or deductible temporary difference 
will  be  utilised  against  future  taxable  income.  This  is  assessed  based  on  the  Company’s  forecast  of  future  operating  results, 
adjusted for significant non-taxable income and expenses, and specific limits on the use of any unused tax loss or credit. Deferred 
tax assets are not discounted. 

Deferred tax liabilities are generally recognised in full, with the exception of the following: 
• 

on the initial recognition of goodwill on investments in Subsidiaries, where the Company is able to control the timing of 
the reversal of the difference, and it is probable that the difference will not reverse in the foreseeable future, on the initial 
recognition  of  a  transaction  that  is  not  a  business  combination  and  at  the  time  of  the  transaction  affects  neither 
accounting or taxable profit. 

67                                                                                                                               Jaywing plc Annual Report and Accounts 2020 

 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
Deferred tax liabilities are not discounted. 

Post-employment benefits and short-term employee benefits 
Short-term employee benefits 
Short-term  employee  benefits,  including  holiday  entitlement,  are  current  liabilities  included  in  pension  and  other  employee 
obligations, measured at the undiscounted amount that the Company expects to pay as a result of unused entitlement. 

Post-employment benefit plans 
Contributions  to  defined  contribution  pension  schemes  are  charged  to  profit  or  loss  in  the  year  to  which  they  relate.  Prepaid 
contributions are recognised as an asset. Unpaid contributions are reflected as a liability. 

Share-based payments 
Where equity-settled  share  options  are  awarded  by  the Parent Company to employees of this Company, the fair value of the 
options at the date of grant is charged to profit or loss over the vesting period with a corresponding entry in Retained Earnings. 

Non-market vesting conditions are taken into account by adjusting the number of equity instruments expected to vest at each 
reporting date so that, ultimately, the cumulative amount recognised over the vesting period is based on the number of options 
that eventually vest. 

Non-vesting conditions and market vesting conditions are factored into the fair value of the options granted. As long as all other 
vesting  conditions  are  satisfied,  a  charge  is  made  irrespective  of  whether  the  market  vesting  conditions  are  satisfied.  The 
cumulative  expense  is  not  adjusted  for  failure  to  achieve  a  market  vesting  condition  or  where  a  non-vesting  condition  is  not 
satisfied. 

Where the terms and conditions of options are modified before they vest, the increase in the fair value of the options, measured 
immediately  before  and  after  the  modification,  is  also  charged  to  the  statement  of  comprehensive  income  over  the  remaining 
vesting period. 

Profit from operations 
Profit from operations comprises the results of the Company before interest receivable and similar income, interest payable and 
similar charges, corporation tax and deferred tax. 

Put/call options 
The  put/call  options  in  Massive  Group  PTY  and  Frank  Digital  PTY  have  been  valued  by  an  independent  assessor  and  are 
recognised with both a service and non-service element in the accounts. The non-service element is fully recognised as at the 
date of acquisition and the fair value reviewed annually. The service element is treated as a cash-settled share-based payment 
with the share-based payment valued at the point of inception and the cost being spread over the life of the asset. 

Fair value measurement 
Management uses valuation techniques to determine the fair value of financial instruments and non-financial assets. This involves 
developing estimates and assumptions consistent with how market participants would price the instrument. Management bases 
its assumptions on observable data as far as possible, but this is not always available. In that case, management uses the best 
information available. Estimated fair values may vary from the actual prices that would be achieved in an arm’s length transaction 
at the reporting date. 

Significant judgement in applying accounting policies and key estimation uncertainty 
When preparing the Financial Statements, management makes a number of judgements, estimates and assumptions about the 
recognition and measurement of assets, liabilities, income and expenses. 

The following are significant management judgements in applying the accounting policies of the Company that have the most 
significant effect on the Financial Statements. 

Useful lives of depreciable assets 
Management reviews its estimate of the useful lives of depreciable assets at each reporting date, based on the expected utility of 
the assets. Uncertainties in these estimates relate to technological obsolescence that may change the utility of certain software 
and IT equipment. 

Valuation of investments 
Management reviews the carrying value of investments at each reporting date, based on the future cash flows of those investments. 

68                                                                                                                               Jaywing plc Annual Report and Accounts 2020 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
2.  Other operating charges 

Share-based payment charge 
Related National Insurance charge 
Impairment of carrying value of investment 
Administrative expenses 

Total administrative expenses 

100% of turnover arose in the United Kingdom (2019: 100%). 

3.  Operating loss 

Operating loss is stated after charging: 
Depreciation of owned fixed assets 
Depreciation of right of use assets 

4. 

Income from fixed asset investments 

Dividends received from subsidiary companies 

Other income of £166k (2019: £nil) is from recharges to Group companies for buildings and printers. 

5.  Other interest payable and similar charges 

Bank interest payable 

Interest on lease liability 

Finance charge on acquisition 

Total 

6.  Tax on ordinary activities 

The tax charge is based on the profit for the year and represents: 

UK corporation tax at 19% (2019: 19%) 
Adjustment in respect of prior period 

Total current tax 

Deferred tax: 
Origination and reversal of timing differences 

The tax credit can be explained as follows: 

Loss before tax 

Tax using the UK corporation tax rate of 19% (2019: 19%) 
Effect of: 
Non-taxable income 
Non-deductible expenses / credit 
Prior year adjustment 

Current year credit 

2020 
£'000 
(227) 
(42) 
19,274 
5,842 

24,847 

2020 
£'000 
74 
169 
243 

2020 
£'000 

2,400 

2020 
£'000 

561 

51 

13 

625 

2020 
£'000 
931 
(1,039) 

(108) 

12 

(96) 

2020 
£’000 
(22,768) 

2019 
£'000 
133 
(17) 
7,130 
5,961 

13,207 

2019 
£'000 
84 
- 
84 

2019 
£'000 

6,546 

2019 
£'000 

277 

- 

13 

290 

2019 
£'000 
1,037 
(1,096) 

(59) 

2 

(57) 

2019 
£'000 
(6,911) 

(4,325) 

(1,313) 

(422) 
3,612 
1,039 

(96) 

(1,195) 
1,355 
1,096 

(57) 

69                                                                                                                               Jaywing plc Annual Report and Accounts 2020 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
7.  Auditor’s remuneration 

Details of remuneration paid to the auditor by the Company are shown in Note 8 to the Consolidated Financial Statements. 

8.  Directors and employees 

Average number of staff employed by the Company 

Aggregate emoluments (including those of Directors): 

Wages and salaries 
Social security costs 
Pension contribution 
Share-based payment charge 

Total emoluments 

Further information in respect of Directors is given in the Directors’ Remuneration table on page 15.  

Remuneration in respect of Directors was as follows: 

Emoluments receivable 
Fees paid to third parties for Directors’ services 
Company pension contributions to money purchase pension schemes 

The highest paid Director received remuneration of £257,000 (2019 £264,000). 

9.  Dividends 

The Directors do not recommend the payment of a dividend for the current year (2019: £Nil). 

10.  Tangible fixed assets 

2020 

2019 

33 

34 

2020 
£’000 

2,800 
279 
182 
(269) 

2,992 

2020 
£'000 
733 
30 
87 
850 

2019 
£’000 

3,156 
355 
196 
116 

3,823 

2019 
£'000 
842 
30 
97 
969 

Cost at 1 April 2019 
Additions 
Recognition of right of use asset 

Cost at 31 March 2020 

Depreciation at 1 April 2019 
Charge for the year 
Charge on right of use assets 

Depreciation at 31 March 2020 

Net book value at 31 March 2020 

Net book value at 31 March 2019 

Buildings 

Leasehold 
Improvements 

£’000   

£’000 

Fixtures & 
fittings 
£'000 

-   
-   
1,147   

1,147   

-   
-   
143   

143   

1,004   

-   

389 
- 
- 

389 

80 
40 
- 

120 

269 

309 

250 
8 
130 

388 

204 
34 
26 

264 

124 

46 

Total 
£’000 

639 
8 
1,277 

1,924 

284 
74 
169 

527 

1,397 

355 

70                                                                                                                               Jaywing plc Annual Report and Accounts 2020 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
   
 
 
 
 
   
 
 
 
 
 
 
11.  Leases 

The company has lease contracts for the office occupied in Sheffield and printers. The amounts recognised in the financial 
statements in relation to the leases are as follows: 

(i) Amounts recognised in the statement of financial position 

The balance sheet shows the following amounts relating to leases: 

Right of use assets 
Buildings 
Plant and machinery 

Lease liabilities 
Current 
Non-current 

(ii) Amounts recognised in the income statement 

The income statement shows the following amounts relating to leases: 

Depreciation charge of right of use assets 
Buildings 
Plant and machinery 

Interest expense (included in finance cost) 

2020 
£'000 

1,005 
104 
1,109 

162 
970 
1,132 

2020 
£'000 

143 
26 
169 

51 

2019 
£'000 

- 
- 
- 

- 
- 
- 

2019 
£'000 

- 
- 
- 

- 

The Company leases an office in Sheffield and printers. The Company has elected not to separate lease and non-lease 
components and instead accounts for these as a single lease component. The lease agreements do not impose any covenants 
other than the security interests in the leased assets that are held by the lessor. Leased assets may not be used as security for 
borrowing purposes. 

Until the 2020 financial year, leases of property, plant and equipment were classified as operating leases, see note 22 for details. 
From 1 April 2019, leases are recognised as a right of use asset and a corresponding liability at the date at which the leased asset 
is available for use by the group. 

Assets and liabilities arising from a lease are initially measured on a present value basis. Lease liabilities include the net present 
value of the following lease payments: 

• fixed payments (including in-substance fixed payments), less any lease incentives receivable; 
• variable lease payment that are based on an index or a rate, initially measured using the index or rate as at the commencement 
date; 
• amounts expected to be payable by the group under residual value guarantees; 
• the exercise price of a purchase option if the group is reasonably certain to exercise that option; and 
• payments of penalties for terminating the lease, if the lease term reflects the group exercising that option. 

Lease payments to be made under reasonably certain extension options are also included in the measurement of the liability. The 
lease payments are discounted using the interest rate implicit in the lease. If that rate cannot be readily determined, which is 
generally the case for leases in the group, the lessee’s incremental borrowing rate is used, being the rate that the individual lessee 
would have to pay to borrow the funds necessary to obtain an asset of similar value to the right of use asset in a similar economic 
environment with similar terms, security and conditions. 

71                                                                                                                               Jaywing plc Annual Report and Accounts 2020 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
To determine the incremental borrowing rate, the Company, where possible, uses recent third-party financing received by the 
individual lessee as a starting point, adjusted to reflect changes in financing conditions since third party financing was received. 

If the Company is exposed to potential future increases in variable lease payments based on an index or rate, which are not 
included in the lease liability until they take effect, then when adjustments to lease payments based on an index or rate take effect, 
the lease liability is reassessed and adjusted against the right of use asset. 

Lease payments are allocated between principal and finance cost. The finance cost is charged to profit or loss over the lease period 
so as to produce a constant periodic rate of interest on the remaining balance of the liability for each period. 

Right of use assets are measured at cost comprising the following: 
• the amount of the initial measurement of lease liability; 
• any lease payments made at or before the commencement date less any lease incentives received; 
• any initial direct costs; and 
• restoration costs. 

Right of use assets are generally depreciated over the shorter of the asset's useful life and the lease term on a straight-line basis. If 
the Company is reasonably certain to exercise a purchase option, the right of use asset is depreciated over the underlying asset’s 
useful life.  

Payments associated with short-term leases of equipment and all leases of low-value assets are recognised on a straight-line basis 
as an expense in profit or loss. Short-term leases are leases with a lease term of 12 months or less. 

12. 

Investments 

Cost at 1 April 2019 
Payment of deferred consideration for Frank Digital PTY Ltd 
Capital contribution for share option scheme 
Recharge of capital contribution from group companies 
Cost at 31 March 2020 

Impairment at 1 April 2019 
Impairment in year 
Impairment at 31 March 2020 

Net book value at 31 March 2019 
Net book value at 31 March 2020 

Subsidiaries 
£'000 
58,590 
325 
24 
(24) 
58,915 

7,130 
19,274 
26,404 

51,460 
32,511 

The Company has carried out an impairment review of the carrying amount of the investments in Subsidiaries. The impairment 
review  of  investments  was  performed  using  the  same  cash  flows  and  assumptions  as  were  used  in  the  Group’s  Financial 
Statements for the impairment review of goodwill, details of which can be found in Note 15 in the Group’s Financial Statements. 
This review has concluded that the carrying value of the Company’s investments is impaired by £19,274k (2019: £7,130k). 

At 31 March 2020 the Company held either directly or indirectly, 20% or more of the allotted Share Capital of the following 
companies: 

Alphanumeric Group Holdings Limited 

Alphanumeric Holdings Limited 

Alphanumeric Limited 

Bloom Media (UK) Limited 

Dig for Fire Limited 

Digital Marketing Network Limited 

Digital Media and Analytics Limited 

DMG London Limited 

Epiphany Solutions Limited 

Frank Digital PTY Limited 

Class of 
share 
capital held 
Ordinary 

Proportion held 

By parent 
Company 
100% 

By the 
Group 
100% 

Ordinary 

Ordinary 

Ordinary 

Ordinary 

Ordinary 

Ordinary 

Ordinary 

Ordinary 

Ordinary 

- 

100% 

100% 

- 

100% 

100% 

100% 

100% 

75% 

100% 

100% 

100% 

100% 

100% 

100% 

100% 

100% 

75% 

Nature of 
Business 
Dormant 

Dormant 

Data services & consultancy 

Agency services 

Dormant 

Dormant 

Dormant 

Dormant 

Search Engine Optimisation 

Website design and build 

72                                                                                                                               Jaywing plc Annual Report and Accounts 2020 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Gasbox Limited 

Hyperlaunch New Media Limited 

Inbox Media Limited 

Iris Associates Limited 

Jaywing Central Limited 

Jaywing Information Limited 

Jaywing Innovation Limited 

Jaywing North Limited 

Massive Group PTY Limited 

Scope Creative Marketing Limited 

Shackleton PR Limited 

The Comms Department Limited 

Woken Limited 

Ordinary 

Ordinary 

Ordinary 

Ordinary 

Ordinary 

Ordinary 

Ordinary 

Ordinary 

Ordinary 

Ordinary 

Ordinary 

Ordinary 

Ordinary 

100% 

100% 

- 

- 

100% 

100% 

100% 

100% 

75% 

100% 

- 

- 

- 

100% 

100% 

100% 

100% 

100% 

100% 

100% 

100% 

75% 

100% 

100% 

100% 

100% 

Direct marketing 

Dormant 

Dormant 

Dormant 

Online marketing & media 

Dormant 

Product development 

Dormant 

Search Engine Optimisation 

Direct marketing 

Dormant 

Dormant 

Dormant 

The Comms Department Limited is exempt from the requirement of the Companies Act relating to the audit of individual Financial 
Statements by virtue of s479A of the Companies Act 2006. 

All the companies listed above have been consolidated. 
All the companies listed above are incorporated in England and Wales with the following exceptions: 

Company 
Epiphany Solutions PTY Limited 
Frank Digital PTY Limited 
Massive Group PTY Limited 

Country of Incorporation 
Australia 
Australia 
Australia 

The companies incorporated in England and Wales all have their registered office at Albert Works, Sidney Street, Sheffield, S1 
4RG. The companies incorporate in Australia all have their registered office at 2 Elizabeth Plaza, North Sydney, NSW 2060. 

13.  Debtors due within 1 year 

Amounts due from Group undertakings 
Prepayments and accrued income 
Other taxation and social security 
Deferred tax 
Corporation tax 

14.  Creditors: amounts falling due within one year 

Bank loans and overdrafts (Note 16) 
Trade creditors 
Amounts owed to Group undertakings 
Other taxation and social security 
Other creditors 
Accruals and deferred income 
Lease liability 
Deferred consideration payable on acquisition of Subsidiary undertakings 

2020 
£'000 

58 
173 
243 
12 
931 

1,417 

2020 
£'000 

7,939 
343 
8,170 
74 
47 
521 
162 
1,769 

2019 
£'000 

609 
209 
469 
- 
1,039 

2,326 

2019 
£'000 

6,618 
251 
2,622 
90 
53 
672 
- 
1,632 

19,025 

11,938 

Deferred consideration includes put/call options and other deferred consideration which has increased in the year due to fair value 
movements of £137k. 

73                                                                                                                               Jaywing plc Annual Report and Accounts 2020 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
15.  Creditors: amounts falling due in more than one year 

Lease liability 
Bank loan 

16.  Borrowings 

Summary: 
Bank overdraft 
Bank loans 

Borrowings are repayable as follows: 

Within one year: 
Bank overdraft 
Bank loans 

Total due within one year 

2020 
£'000 

970 
- 

970 

2020 
£'000 

- 
7,939 

7,939 

2020 
£'000 

- 
7,939 

7,939 

2019 
£'000 

- 
3,850 

3,850 

2019 
£'000 

4,818 
5,650 

10,468 

2019 
£'000 

4,818 
1,800 

6,618 

Bank loans: 
In more than one year but less than two years: 

- 

3,850 

17.  Share Capital 

Allotted, issued and fully paid: 

At 31 March 2019 

At 31 March 2020 

45p deferred 
shares 
Number 

5p ordinary 
shares 
Number 

67,378,520 

93,432,217 

67,378,520 

93,432,217 

£’000 

34,992 

34,992 

The 5 pence ordinary shares have the same rights (including voting and dividend rights and rights on a return of capital) as the 
previous 50 pence ordinary shares. Holders of the 45 pence deferred shares do not have any right to receive notice of any General 
Meeting of the Company or any right to attend, speak or vote at any such meeting. The deferred shareholders are not entitled to 
receive any dividend or other distribution and shall, on a return of assets in a winding up of the Company, entitle the holders only 
to the repayment of the amounts paid up on the shares, after the amount paid to the holders of the new ordinary shares exceeds 
£1,000,000 per new ordinary share. The deferred shares are also incapable of transfer and no share certificates have been issued 
in respect of them.  

74                                                                                                                               Jaywing plc Annual Report and Accounts 2020 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
18.  Reserves 

Called-up Share Capital – represents the nominal value of shares that have been issued. 

Share Premium Account – includes any premiums received on issue of Share Capital. Any transaction costs associated with the 
issuing of shares are deducted from Share Premium. 

Profit and Loss Account – includes all current and prior period retained profits and losses. 

Share Option Reserve – fair value charge for share options in issue. 

Treasury Shares – shares in the company that have been acquired by the company. 

Capital Redemption Reserve – represents amounts transferred from Share Capital on redemption of issued shares. 

19.  Treasury Shares 

At 31 March 2020 and 31 March 2019 

20.  Share-based payments 

Share-based payment charge is as follows: 

Share-based payment 
Related National Insurance costs 

2020 

£'000 

2019 

£'000 

25 

25 

2020 
£'000 

(227) 
(42) 

(269) 

2019 
£'000 

133 
(17) 

116 

Details of the share options issued and the basis of calculation of the share-based payments, which all relate to share options 
granted, are given in Note 11 to the Consolidated Financial Statements. 

21.  Provision for liabilities 

At 1 April 2019 
Amounts of deferred tax recognised in profit or loss 
At 31 March 2020 

22.  Commitments under operating leases 

Deferred tax 
(Note 6) 
£'000 

- 
12 
12 

At 31 March 2020 the company had aggregate annual commitments under non-cancellable operating leases as set out below: 

Operating leases which expire: 
Within one year 
Within two to five years 
After five years 

Land and buildings 
2019 
£'000 

2020 
£'000 

- 
- 
- 
- 

168 
673 
463 
1,304 

23.  Contingent liabilities 

There is a cross guarantee between members of the Jaywing plc group of companies on all bank overdrafts and borrowings with 
the group’s lenders. At 31 March 2020 the amount thus guaranteed by the company was £nil (2019: £nil). 

75                                                                                                                               Jaywing plc Annual Report and Accounts 2020 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
24.  Related parties 

The Company is exempt from the requirements of FRS 101 to disclose transactions with other 100% members of the Jaywing plc 
group of companies. 

Transactions with other related parties are disclosed in Note 32 to the Consolidated Financial Statements. 

25.  Financial risk management objectives and policies 

Details of Group policies are set out in Note 34 to the Consolidated Financial Statements. 

26.  Retirement benefits 

Defined Contribution Schemes 
The Company operates a defined contribution pension scheme.  The assets of the scheme are held separately from those of 
the Company in an independently administered fund. The pension cost charge represents contributions payable by the 
Company to the fund and amounted to £182,000 (2019: £196,000).  

27.  Share-based payments 

Employees of the Company were entitled to participate in an equity and cash-settled share option scheme in the financial year to 
March 2020.  

The options are granted with a fixed exercise price and have a vesting period of up to two years. The vesting conditions relate to the 
performance of the overall Jaywing plc Group and continued employment during the vesting period. There are no other market 
conditions attached to the share options. 

The number of options outstanding at the end of the year in respect of Company employees were 1,489,025 (2019: 3,436,352). 

No share options were exercised during the year. The exercise prices for share options outstanding was 5p (2019: 5p). The 
remaining contractual life of the share options was two years (2019: two years). 

Post year end the Company closed its share option scheme, as all remaining options either lapsed or were cancelled. 

28.  Changes in accounting policies 

This note explains the impact of the adoption of IFRS 16, ‘Leases’, on the Company’s financial statements. 

As indicated in note 1 above, the Company has adopted IFRS 16, ‘Leases’ retrospectively from 1 April 2019, but has not restated 
comparatives for the 2019 reporting period, as permitted under the specific transition provisions in the standard. The 
reclassifications and the adjustments arising from the new leasing rules are therefore recognised in the opening balance sheet on 1 
April 2019. The new accounting policies are disclosed in note 11. 

On adoption of IFRS 16, the Company recognised lease liabilities in relation to leases which had previously been classified as 
‘operating leases’ under the principles of IAS 17, ‘Leases’. These liabilities were measured at the present value of the remaining 
lease payments, discounted using the lessee’s incremental borrowing rate as of 1 April 2019. The weighted average lessee’s 
incremental borrowing rate applied to the lease liabilities for buildings on 1 April 2019 was 4.05% and for printers it was 5.06%. 

In applying IFRS 16 for the first time, the group has used the following practical expedients permitted by the standard: 
• applying a single discount rate to a portfolio of leases with reasonably similar characteristics; 
• relying on previous assessments on whether leases are onerous as an alternative to performing an impairment review – there 
were no onerous contracts as at 1 April 2019; 
• accounting for operating leases with a remaining lease term of less than 12 months as at 1 April 2019 as short-term leases; 
• excluding initial direct costs for the measurement of the right of use asset at the date of initial application; and 
• using hindsight in determining the lease term where the contract contains options to extend or terminate the lease. 

The group has also elected not to reassess whether a contract is, or contains a lease at the date of initial application. Instead, for 
contracts entered into before the transition date the group relied on its assessment made applying IAS 17 and Interpretation 4. 

The associated right of use assets for property leases were measured on a retrospective basis as if the new rules had always been 
applied. Other right-of use assets were measured at the amount equal to the lease liability, adjusted by the amount of any prepaid 
or accrued lease payments relating to that lease recognised in the balance sheet as at 31 March 2019. 

The adoption of IFRS 16 resulted in a right of use asset of £1,278k, with a corresponding liability of £1,278k, being recognised 
as at 1 April 2019 which was depreciated to a value of £1,109k as at 31 March 2020. 

The Company has adopted IFRS 16 on a modified retrospective basis. Upon transition, a lease liability has been recognised 
based on future lease payments discounted at an appropriate borrowing rate. Additionally, a right of use asset has been 
recognised along with a related lease liability. Within the income statement, the operating lease charge (£197k) has been 

76                                                                                                                               Jaywing plc Annual Report and Accounts 2020 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
replaced by depreciation (£169k) and interest expense (£51k). This has resulted in a decrease in operating expenses and an 
increase in finance costs. 

77                                                                                                                               Jaywing plc Annual Report and Accounts 2020 

 
 
 
 
 
 
Shareholder Information 

General Meeting  
A General Meeting will be held on Friday 18th December 2020 at Jaywing PLC, Albert Works, Sidney Street, Sheffield, S1 4RG at 
11am. 

Dividend 
There is no dividend payable. 

Multiple accounts on the shareholder register 
If you have received two or more copies of or notifications about this document, this means that there is more than one account in 
your  name  on  the  Shareholders  Register.  This  may  be  caused  by  your  name  or  address  appearing  on  each  account  in  a  slightly 
different way. For security reasons, the Registrars will not amalgamate the account without your written consent, so if you would like 
any multiple accounts to be combined into one account, please write to Link Asset Services at the address given below.  

Documents 
The following documents, which are available for inspection during normal business hours at the registered office of the Company 
on  any  weekday  (Saturdays,  Sundays  and  public  holidays  excluded),  will  also  be  available  for  inspection  at  the  place  of  the 
General Meeting from at least 15 minutes prior to the meeting until its conclusion. 

§ 
§ 
§ 

Copies of the executive Directors’ service agreements and the Non-Executive Directors’ letters of appointment; 
The memorandum and articles of association of the Company; and 
Register of Directors’ interests in the Share Capital of the Company maintained under Section 809 of the Companies 
Act 2006. 

Particulars of the Directors’ interest in shares are given in the Remuneration Report, which is contained in the Report and Accounts 
for the year ended 31 March 2020. 

Issued Share Capital 
As at 16 November 2020 (being the last practicable date before the publication of this document), the Company’s issued Share Capital 
comprised 93,432,217 ordinary shares of 5p each, of which 99,622 are held in Treasury. Therefore, as at 16 November 2020 the total 
voting rights in the Company were 93,432,217. On a vote by show of hands, every member who is present in person or by proxy has 
one vote. On a poll, every member who is present in person or by proxy has one vote for every ordinary share of which he or she is a 
holder. 

Share dealing services 
To purchase or sell shares in Jaywing plc visit https://www.linksharedeal.com or call 0371 664 0445. Calls are charged at the standard 
geographic rate and will vary by provider. Calls outside the United Kingdom will be charged at the applicable international rate. Lines 
are open 08:00 - 16:30, Monday to Friday, excluding public holidays in England and Wales. This is not a recommendation to buy and 
sell shares and this service may not be suitable for all shareholders. The price of shares can go down as well as up and you are not 
guaranteed to get back the amount you originally invested. Terms, conditions and risks apply. Link Asset Services is a trading name 
of Link Market Services Trustees Limited, which is authorised and regulated by the Financial Conduct Authority. This service is only 
available to private shareholders resident in the European Economic Area, the Channel Islands or the Isle of Man.  

Shareholder enquiries 
Neville Registrars Limited maintain the register of members of the Company. If you have any queries concerning your shareholding, 
or if any of your details change, please contact the Registrars: 

Neville Registrars Limited 
Neville House 
Steelpark Road 
Halesowen, B62 8HD 

Shareholder Helpline: 0121 5851131, fax: 0121 5851132. 
Website address www.nevilleregistrars.co.uk 

Website 
Information on the Group is available at https://investors.jaywing.com. 

78                                                                                                                               Jaywing plc Annual Report and Accounts 2020 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Company Information 

Registered Office 
Albert Works 
71 Sidney Street 
Sheffield 
S1 4RG 

Registered Number: 05935923 
Country of incorporation: England 

Auditor 
Grant Thornton UK LLP  
1 Holly Street 
Sheffield   
S1 2GT 

Nominated adviser and broker 
Cenkos Securities plc 
6.7.8 Tokenhouse Yard 
London 
EC2R 7AS  

Registrars 
Neville Registrars Limited 
Neville House 
Steelpark Road 
Halesowen 
B62 8HD 

Solicitors 
Fieldfisher LLP 
5th Floor, Free Trade Exchange 
37 Peter Street 
Manchester 
M2 5GB 

Company Secretary 
Caroline Ackroyd 
Albert Works 
71 Sydney Street 
Sheffield 
S1 $RG 

79                                                                                                                               Jaywing plc Annual Report and Accounts 2020