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Jaywing plc

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FY2021 Annual Report · Jaywing plc
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Jaywing plc 
Annual Report and Accounts 
For the year ended 31 March 2021 

 
                                                                                                                                
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Company number 05935923

Contents 

Strategic Report 

Overview  

Financial highlights   

Chairman’s Statement 

Chief Executive's Report 

Strategic Review 

Principal Risks and Uncertainties 

Corporate Governance 

Board of Directors 

Directors’ Report 

Directors’ Remuneration Report 

Corporate Governance Statement 

Directors’ Responsibilities Statement 

Financial Statements 

Independent Auditor’s Report to the Members of Jaywing plc  

Consolidated Financial Statements 

Company Financial Statements 

Additional Information 

Shareholder Information 

Company Information 

3 

4 

5 

6 

8 

10 

11 

12 

16 

19 

21 

22 

33 

62 

77 

78 

 
                                                                                                                                
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Overview 

Jaywing is an award-winning, major UK-based agency, with operations in the UK and Australia. Jaywing is home to nearly 300 of 
the best thinkers across creative and brand strategy, performance marketing and data science. Every day, handpicked teams 
collaborate to respond to diverse challenges across a range of sectors to connect powerful ideas, rich data and new technologies. 
With large, specialist technical and creative power and over 70 experienced data scientists, Jaywing is particularly skilled at turning 
data into value, fuelling brands, connecting on customers’ terms and reimagining businesses. Jaywing works with a number of blue 
chip clients, including first direct, Castrol, PepsiCo, Mazda, HSBC and Yorkshire Water.    

Jaywing helps its clients find smart solutions to deliver profit growth and build brand value. It uses its unique expertise to create 
compelling insights from complex customer behaviour and builds these into effective digital marketing, customer engagement and 
portfolio management activities. 

Clients 

In the UK, the Group reorganised its operational structure in August 2020 in order to focus on three core sectors: Retail, Fast 
Moving Consumer Goods (“FMCG”) and Financial & Professional Services, each of which accounts for around a third of revenues.  
Within these three go-to-market channels, Jaywing also services clients in various industry sub-sectors, including Education, Not-
for-Profit, Travel & Leisure, Technology, Utilities, Energy, and Hospitality. The Group’s typical clients are divisions of FTSE 250 
companies, other large corporates and entrepreneurially-led high-growth businesses. 

Client concentration risk is relatively low, with 173 active clients at the year end, with the largest client accounting for around 3% of 
annual Net Revenue and the two largest industry sub-sectors being Retail and Financial Services, accounting for around 48% of 
Group Net Revenue. 

Net Revenue from the Group’s operations in Australia accounted for 21% of Net Revenue (2020: 16%), and we are increasing the 
collaboration between Australia and the UK both on specific clients and also development of new capabilities. 

People 

Our people comprise a diverse mix of specialists, many with scarce skill sets. They include: 

•  Award-winning creative teams 
•  Experts in brand strategy, client management, PR and performance marketing 
•  PhD mathematicians 
•  Marketing analysts and econometric modellers 
•  Highly skilled AI practitioners 

These skills can be applied to a wide spectrum of challenges, ranging from credit risk modelling through to brand advertising and a 
key strength is our ability to harness cross-functional teams to collaborate on client solutions. 

3                                                                                                                               Jaywing plc Annual Report and Accounts 2021 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Financial highlights 

Net Revenue* 
Adjusted EBITDA** 
Cash Generated from Operations 
Net Debt pre IFRS 16*** 

Statutory Results 

Net Revenue* 
Operating Profit / (loss) 
Loss before Tax 
Loss per share 
Net Debt post IFRS16 

2021  
£’000 

20,165 
2,181 
2,258 
(7,586) 

2021  
£’000 

20,165 
91 
(360) 
(0.34p) 
(9,129) 

Reconciliation of Operating Profit / (Loss) with Adjusted EBITDA 

Operating Profit / (Loss) 
Add Back: 
Depreciation of property, plant & 
equipment 
Depreciation of right of use assets 
Amortisation of intangibles 
EBITDA 
Impairment of goodwill 
Impairment of other intangibles 
Restructuring charges 
Fair value movement on Put / Call option 
Share based payment charges / (credits) 
Adjusted EBITDA 

2021  
£’000 

91 

259 

666 
1,118 
2,134 
- 
690 
488 
(435) 
(696) 
2,181 

2020  
£’000 

24,043 
(35) 
953 
(5,943) 

2020  
£’000 

24,043 
(8,874) 
(9,392) 
(9.95p) 
(8,136) 

2020 
£’000 

(8,874) 

331 

666 
1,547 
(6,330) 
5,468 
321 
867 
123 
(484) 
(35) 

* Revenue less third-party direct costs of sale 
** Adjusted EBITDA represents EBITDA before restructuring costs, impairment charges, share based payment credits and fair value 
movement on Put / Call options  
*** Including accrued interest 

Operational Highlights 

• 
• 
• 
• 
• 

Net Revenue lower than prior year, affected by Covid-19 
Strong growth in H2 Net Revenue, with run rate exceeding pre-pandemic level in March 2021 
£2.2m increase in adjusted EBITDA  
Strong cashflow from operations 
Series of notable client wins 

4                                                                                                                               Jaywing plc Annual Report and Accounts 2021 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Chairman’s Statement 

Results 

I am pleased to report an increase in underlying earnings in FY21 with an Adjusted EBITDA for the Group of £2,181,000 (2020:  
Adjusted EBITDA loss of £35,000). This represents a £2.2m turnaround, despite a 16% contraction in Net Revenue in FY21 to 
£20.2m from £24.0m in FY20. Net Revenue in the second half of FY21 at £10.9m was 16% up on Net Revenue for the first half of 
£9.3m. Adjusted EBITDA margin as a percentage of Net Revenue for FY21 amounted to 10.8 % compared with a loss in FY20.  

Cash Generated from Operations for the year improved by £1,305,000 to £2,258,000 (2020: £ 953,000).   

The statutory operating profit was £91,000 (2020: operating loss of £ 8,874,000). 

Despite the challenges of FY21 these results reflect improving efficiencies in the business and the impact of a successful 
restructuring of the Group in late FY20 and FY21. This included a reorganisation of the business in FY21 into market and client 
facing business divisions with an increased focus on a more comprehensive and solution-based service offering to clients. Jaywing 
Australia has continued to perform strongly with net revenues for the year of £4.2m, a 9% increase over 2020 and an underlying 
growth in local currency of 6%. 

FY22 Q1 Net Revenue to June 2021 (unaudited) amounted to c.£5.9m. and represents a 23% increase over Q1 in FY21 of £4.8m, 
demonstrating a continued year on year recovery in our Net Revenue. 

Strategy   

In the short to medium term the Company plans to focus on further organic growth with the support of recent new business wins and 
a strong pipeline. The Company will also explore opportunities for further investment in advanced data analysis products, the 
application of technology to marketing challenges and related people resources to support our data science led service offerings to 
clients.  

In Jaywing Australia we will continue to support a successful and autonomous professional team with a track record of strong 
financial performance to date. This will include ongoing collaboration with the UK business on clients and services where required. 
We are working with the Australian team to explore opportunities to accelerate scale and market reach via further local investment.  

The Company remains in discussions with each of the holders of the secured debt about a potential debt reorganisation. Details of 
this debt are contained in Note 18 on page 53 and Note 30 on page 56. 

Board 

In April 2021 we announced the appointment of Caroline Ackroyd, the Company’s Chief Financial Officer to the Board. Caroline 
joined the Company in September 2020 and has been closely involved with the reorganisation of the business and its processes. 
Caroline is an experienced CFO with significant commercial experience in technology-based businesses operating in competitive 
and client-centric markets. 

People  

Our staff have demonstrated their ability to adapt to significant external challenges from the pandemic as well as successfully 
adapting to the internal challenges of the business restructuring and reorganisation in FY21. They have continued to serve our 
customers without interruption as well as winning new business. The Board would like to thank all our staff for their ongoing hard 
work and dedication. 

Ian Robinson 
Non-Executive Chairman 

* Adjusted EBITDA represents EBITDA before restructuring costs, impairment charges and share based payment credits and fair 
value movement on Put / Call options. 

5                                                                                                                               Jaywing plc Annual Report and Accounts 2021 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Chief Executive’s Report 

Overview 

It has been an extraordinarily difficult twelve months for the economy, the Group and the marketing sector, as a result of the Covid-
19 pandemic. However, whilst Net Revenue for FY21 was expectedly lower than FY20 over the 12 months, I am delighted to report 
that the business has continued to grow and progress from the first half, with Net Revenues up 16% compared with the first 6 
months of the year.  The month of March 2021 saw Net Revenues 5% ahead of March 2020, the first month to exceed pre-
pandemic levels.  Underpinned by the cost realignment activities outlined in the interim results, we have been able to rebuild 
profitability, with adjusted EBITDA of £2.2m for the full year compared with the previous year loss of £35k.  Excluding the benefits of 
covid-related salary sacrifice and government support, Adjusted EBITDA increased from £88k in the first half to £613k in the second 
half of the financial year, reflecting the progress we are making. 

This improvement in Net Revenue and underlying profitability has continued in the first quarter of the new financial year, giving us 
confidence for the year ahead. 

Net cash generated from operations increased to £2.3m. This was before the outlay of £1.9m in the year to acquire the final 25% of 
Massive Group Pty Ltd in Australia. 

Throughout the pandemic restrictions, the business has continued to operate successfully via a home-based model, and, although 
our offices are now reopening, we expect to operate a hybrid of office-based and home-based working moving forward.   

Australia 

In Australia, where the impact of Covid-19 in FY21 was less pronounced, we delivered 9% year-on-year growth in Net Revenue 
despite the pandemic, with second half Net Revenues up 37% on the first half.  This reflects both strong growth in new business 
and also further development of our existing client relationships.  Notable wins included a contract to build 18 websites for Navitas, 
the global education provider, a full service digital marketing contract with CSR (building products) and performance marketing 
contracts for Fiskars Group, Lyres (non-alcoholic spirits), Princess Polly (apparel) and Noble Oak Insurance. 

One impact of Covid-19 in Australia was the closing of its borders, which has contributed to significant wage inflation in the Sydney 
market, in particular, requiring careful cost management. We are, nonetheless, continuing to deliver year-on-year Net Revenue 
growth in FY22. 

We have previously reported our intention to bring the two Australian businesses together as “Jaywing Australia”, and have now 
restructured the management team to drive that. One of our senior Australian directors, Chris Pittham, is stepping back from day-to-
day responsibilities to become a non-executive director of the combined Australian business, with Tom Geekie assuming the role of 
CEO for Australia, and Matt Barbelli becoming Chief Creative Officer.  I would like to thank Chris for his extraordinary contribution, 
and am delighted that he will remain involved in the business as a non-exec.  Tom and Matt have identified significant growth 
opportunities in the Australian market, and we are now focusing on addressing those.  

UK 

In the UK, our three client-facing divisions all saw Net Revenue growth in the second half compared with H1. The recovery has been 
led by Retail, which increased by 15% in H2. Retail Net Revenues were enhanced by new contract wins from La Redoute and 
Rohan Designs, which will both mostly benefit the current financial year, along with very resilient revenues from Euro Car Parts and 
Yorkshire Water.  By the end of the half, the monthly Net Revenue run rate had recovered to exceed that of 12 months earlier, and 
in FY22 we expect to see further growth from newly won contracts, including Rush Hair & Beauty, and Cox Automotive.  In our 
FMCG division, the recovery of Net Revenue has been slightly slower at 12% increase in H2, although some clients have increased 
their spend with us, notably Britvic and ACCA.  In our Financial & Professional Services division, H2 growth was initially slower, but 
we exited Q4 with a strong run rate, ahead of pre-pandemic levels. This was, fuelled by Net Revenue growth with first direct, HSBC 
and National Bank of Kuwait International.  This has been supported further in the new financial year by a significant contract win 
with Skipton Building Society, and a new umbrella agreement with HSBC, which is underpinning continued Net Revenue growth.  

The revised operating structure implemented last summer, which focuses around core client sectors, is now enabling us to cross-
sell our services to the existing client base and also more easily offer our broad portfolio of capabilities to new prospects.  For 
example, this has already resulted in sales of marketing services to a Risk client, and risk modelling work to a client who had 
previously only bought marketing services. 

Focus on data 

We are continuing to focus on developing our advanced data capabilities, which support both our Risk business and our Marketing 
Effectiveness proposition, giving us a distinct advantage in the markets in which we operate. Our attribution modelling has made 
significant contributions to clients such as Studio Retail, Furniture & Choice, and Mazda UK. The application of technology to 
marketing challenges is a key component of our strategy moving forward, and we are investing in growing this revenue stream. 

Employees 

Our employees have risen to the challenge magnificently over the last year, both in terms of personal sacrifice to protect the 
business and adapting to remote working.  Despite the 16% net revenue reduction, Net Revenue per employee grew by 4% to 
£69.8k for the full year (FY20: £66.9k), and Adjusted EBITDA per employee reached £7.5k (FY20: loss of 0.1k). 

I would like to thank all our colleagues in both the Australian and UK businesses for their outstanding contributions over the last 12 
months in particular. 

6                                                                                                                               Jaywing plc Annual Report and Accounts 2021 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Current trading 

Having protected our cash and profitability through the pandemic, we are now well positioned to focus on growth.  The first quarter 
of FY22 has been encouraging, with Net Revenue up 23% on last year, several new clients, and a good pipeline of opportunities. 

Andrew Fryatt 
Chief Executive Officer 
Jaywing plc 
24 August 2021 

7                                                                                                                               Jaywing plc Annual Report and Accounts 2021 

 
 
 
 
 
 
 
 
 
Strategic Review 

Results 

The results for the FY21 have been encouraging. Whilst there was a general reduction in client activity following the outbreak of the 
Covid-19 pandemic, leading to a 16% fall in Net Revenue for the full year compared to the previous year, the Net Revenue run rate 
had returned to pre-pandemic levels by the end of the year. March 2021 Net Revenue was £2.0m, an increase of 5% on March 
2020. This was the result of a number of new client wins and increased spending by existing clients.  

The Adjusted EBITDA profit amounted to £2.2m compared with an adjusted EBITDA loss of £35k for the prior year.  

The statutory operating profit was £91,000 (2020: operating loss of £8,874,000) and the statutory loss before taxation was £360,000 
(2020: loss before taxation of £9,392,000). 

Cashflow generated from operations amounted to £2.3m compared with £1.0m for the prior year.  The cashflow statement shows 
the movement in the cash position of the business.  

Non-IFRS measures  

The financial statements contain all the information and disclosures required by the relevant accounting standards and regulatory 
obligations that apply to the Group. The annual report and financial statements also include measures which are not defined by 
generally accepted accounting principles such as IFRS. We believe this information, along with comparable IFRS measures, is 
useful as it provides investors with a basis for measuring the underlying performance of the Group on a comparable basis. The 
Board and its executive management use these financial measures to evaluate the Group’s underlying operating performance. Non-
IFRS financial measures should not be considered in isolation from, or as a substitute for, financial information presented in 
compliance with IFRS. Similarly, non-IFRS measures as reported by us may not be comparable with similar measures reported by 
other companies. 

Key performance indicators used by the Board and executive managers include: 

Net Revenue* 
Adjusted EBITDA** 
Adjusted EBITDA % 
Net Debt post IFRS16*** 
Average headcount  
Net revenue per head 
Cash generated from operations  
Client numbers at year end 

2021  
£’000 

20,165 
2,181 
10.8% 
(7,586) 
289 
69.8 
2,258 
173 

2020  
£’000 

24,043 
(35) 
(0.1%) 
(5,943) 
360 
66.8 
953 
162 

* Revenue less third-party direct costs of sale 
** Adjusted EBITDA represents EBITDA before restructuring costs, impairment charges, share based payment credits and fair value 
movement on Put / Call options  
*** Including accrued interest 

Net Debt 

At 31 March 2021, Net Debt including accrued interest (pre IFRS16) was £7.6m (2020: £5.9m) and was represented by The 
Jaywing Facility (as described in Note 30 on page 56 and Note 18 on page 53) of £8.3m less cash of £0.7m.  

On 21 October 2020, $3.0m (£1.7m) of funds generated by and retained in the Australian business were used as part payment of 
the Massive Group put option.  Further details of the settlement of this put option are provided below. 

Restructuring Plan 

In August 2019 the Board appointed a consulting firm to assist with the preparation of a restructuring plan to realign the business 
more closely to its clients and its service offerings with a view to significantly improving post restructuring monthly EBITDA and cash 
flow run rates of the business. This review resulted in a detailed implementation plan (the “Restructuring Plan”) which was 
implemented during the latter part of FY20 and continued into FY21 under the leadership of Andrew Fryatt, who was appointed as 
CEO at the end of March 2020. The Restructuring Plan is now complete, and costs related to this plan incurred during FY21 
amounted to £488k, principally relating to staff redundancies.   

Australia 

On 21 October 2020, the business completed the acquisition of the remaining 25% of the shares in Massive Group PTY Ltd 
(“Massive Group”) which were not already owned by Jaywing following the exercise of the put option in relation to that 25% stake by 
entities controlled by the two directors of Massive Group in Australia. Jaywing and Massive Group had entered into an Agreement 

8                                                                                                                               Jaywing plc Annual Report and Accounts 2021 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
on 7 July 2016, whereby Jaywing acquired 75% of the shares of Massive Group, with the remaining 25% subject to a put and call 
option excerciseable from July 2020. Jaywing now owns 100% of the shares in Massive Group, which has traded as Jaywing 
Australia since 2017. 

The 25% stake was acquired by Jaywing on 21 October 2020 for a consideration of $4.0m (c.£2.2m), comprising $3.0m (c.£1.66m) 
payable immediately, followed by a series of monthly payments totalling $1.0m (c.£0.5m) between the acquisition date and June 
2021. At 31 March 2021 the outstanding balance was $0.5m (c £0.3m) which was fully satisfied on 30 June 2021. The total 
consideration for the purchase of the 100% interest in Massive Group is $9.6m (c. £5.4m).  

Impairment 

As required by IAS 36, the Company has carried out an impairment review of the carrying value of our intangible assets and 
goodwill. The weighted average cost of capital (“WACC”) was calculated with reference to long-term market costs of debt and equity 
and the Company’s own cost of debt and equity, adjusted for the size of the business and risk premiums. The calculated WACC rate 
used for the impairment review was 11.5% (2020: 10.9%). This was applied to cash flows for each of the cash generating units 
using estimated growth rates in each business unit. The impairment review was based on two main cash generating units being the 
UK, following the reorganisation of the UK operations into one business unit and Australia. Growth rates were assumed at 7.5% for 
the financial year 22/23 and 23/24, and then at 2.5% for the following periods, these are below Group forecasts for the periods. 

As a result of these calculations the Board has concluded that no goodwill impairment was required for the year (2020: £5,468k). 

As part of the review, a number of scenarios were calculated using the impairment model. These looked at what effect changes in 
the WACC rates and movements in EBITDA would have to the outcome. With no movement in EBIDTA a movement of 0.5% to 
12% in the WACC rate gave the result of no impairment, a movement by 1% to 12.5% gave rise to no impairment. Keeping the 
WACC rate at 11.5% and reducing EBITDA by 5% gave rise to no impairment, a reduction of EBITDA by 10% gave rise to no 
impairment. The final test was an increase in WACC by 1% to 12.5% and a reduction in EBITDA by 10%, this gave rise to an 
impairment of £2,313k. 

As part of the restructuring we have retired the Epiphany brand in the year, this resulted in an impairment to the carrying value of 
the trademark of £690k in the reported results. 

Share Options 

The Company’s Performance Share Plan terminated on 8 October 2020 and there are no outstanding share options. This resulted 
in a credit of £696k to the profit and loss in the period. No further balance remains.    

Going Concern  

In determining the appropriate basis of preparation of the financial statements, the Directors are required to consider whether the 
Group can continue in operational existence for the foreseeable future. 

In addition to the normal process of preparing forecasts for the Group, the board has also considered the potential impact of Covid-
19 on the cash flows of the Group for a period to 31 March 2023. This has been done by looking at various scenarios within the 
forecasts for the potential effect of changes in the market during the forecast period. 

Since March 2020, the economic impact of Covid-19 has resulted in revenue levels below those of the prior year, although we have 
been able to provide continuous service to our clients during this period. The Group has taken actions to protect both cash and 
profitability through this period, including voluntary salary reductions, and taking advantage of the Government Job Retention 
Scheme and VAT payment deferral. The Group has continued to win new work through the period, and as we come to the end of 
the year, we have seen revenue levels return to pre-pandemic levels with a period of continued growth on the back of the new client 
wins and increased spend from existing clients. 

At the beginning of the financial year being reported, the impact of Covid-19 indicated the existence of a degree of uncertainty which 
cast significant doubt, as with many other organisations, about the Group’s ability to continue as a going concern. The outcome for 
the year and the forecasts prepared by the business show that we do not consider there to be same level of uncertainty now as 
there was 12 months ago.  

In considering their position the Directors have also had regard to letters of support in respect of the secured debt which have 
received from each of the holders of that debt. Details of this debt are contained in Note 18 on page 53 and Note 30 on page 56. 

The Group financial statements do not include the adjustments that would result if the Group were unable to continue as a going 
concern. The Directors have a reasonable expectation that the Group has adequate resources to continue in existence for the 
foreseeable future and have concluded it is appropriate to adopt the going concern basis of accounting in the preparation of the 
financial statements. 

9                                                                                                                               Jaywing plc Annual Report and Accounts 2021 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Principal Risks and Uncertainties 

The evaluation of the Company’s risk management process is the responsibility of the Board. Jaywing has developed its risk 
reporting framework in conjunction with the business leadership team who take an active and responsible role in this process. Below 
is a summary of the current key risks.  

Risk   
1. Pandemics and major incidents 
Since late March 2020, Jaywing has been impacted by the 
Covid-19 pandemic, with disruption to client and staff. 

2.Loss of key staff 
Jaywing is dependent on its ability to recruit and retain staff 
with adequate experience and technical expertise to service 
its clients.  

3. Loss of business from clients 
Loss of business from clients could lead to a reduction in 
overall revenue and profitability. 

4. Changes in technology 
The digital marketing industry is characterised by constant 
developments in technology, online media and data science. 
In this environment, it is vital to be at the forefront of this 
change, to ensure Jaywing is able to provide the benefits of 
these changes in technology to its clients and remain 
competitive.   

5. Liquidity  
Poor trading and cash flow performance could lead to a lack 
of ongoing support from its lenders and an inability to raise 
equity to meet the needs of the business. 

6. Compliance with regulations and changes in 
legislation 
 Failure to comply with regulations such as GDPR and 
changes in legislation could lead to reputational damage for 
Jaywing and its clients as well as fines and loss of business. 

Mitigation 

The Company was quick to take action to mitigate the impact of 
this reduction in demand by putting in place measures to minimise 
the financial effect on the Company. 
Most of Jaywing’s staff are able to work effectively from home and 
we continue to provide good levels of service and support to 
existing clients as well as adding new business. 
We continue to monitor the well-being of staff working remotely 
and provide support as required.  
In July 2021 we started  a staged return to the office under a 
hybrid model of remote working. 

The expertise of Jaywing’s people is a key source of competitive 
advantage and the Company’s remuneration and incentive 
packages are reviewed regularly to retain and incentivise key staff. 
The Company also provides an attractive and collaborative 
working environment and culture. 

The Company aims to minimise such losses by continuing to focus 
on providing a high quality service to its clients at all times as well 
as offering a wide range of services to existing clients and adding 
new clients through its new business activities. 
Jaywing has restructured its main business sectors based on 
clients and markets with the aim of getting closer to each client 
with Jaywing’s full range of services tailored to their needs and the 
markets they operate in. This has strengthened our ability to use 
our full range of services to offer them relevant and effective 
solutions.  
Jaywing’s client concentration risk is low. 
The impact of revenue losses on profitability is mitigated by 
ensuring that the Company’s cost base is efficiently aligned with its 
revenues. 

Jaywing is committed to innovation in data science led products 
and services and has dedicated resources to this. The Company 
has close relationships with online media owners (e.g. Google) 
and has early access to new product developments as a 
consequence of the significant online media budgets that it 
manages on behalf of its clients. 
Jaywing also has a specialist team focused on the use of 
technology whose brief is to keep themselves abreast of new 
developments through their own research and through their 
relationships with technology providers. 

Jaywing’s key financial measures are focussed on cash generation 
and net debt. The Company monitors its trading and cash flow 
performance closely and takes prompt action to mitigate any 
adverse trends.   

Jaywing engages advisers in relevant specialisations to assist with 
compliance. Experts in Jaywing’s business areas are able to 
ensure client initiatives are all compliant, alongside external input 
where appropriate. 

10                                                                                                                               Jaywing plc Annual Report and Accounts 2021 

 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Board of Directors 

Ian Robinson, Non-Executive Chairman  
Chair of Audit & Risk Committee and member of Remuneration and Nomination Committees 

Ian is a Non-Executive Director and Chairman of the Audit Committee of Gusbourne plc, an AIM listed English sparkling-wine business. 
He  is  also  a  nonexecutive  Director  of  a  number  of  other  privately-owned  businesses.  He  is  a  Fellow  of  the  Institute  of  Chartered 
Accountants in England & Wales and holds an honours degree in Economics from the University of Nottingham. 

Andrew Fryatt, Chief Executive, 

Andrew  has  more  than  30  years’  experience  in  technology-dependent  businesses,  primarily  in  the  Retail  and  Telecoms  sectors. 
Following an honours degree in Economics from the University of Cambridge, he began his career in the Mars Group, progressing 
through various marketing roles before joining Kingfisher Group in a senior marketing role. His experience included senior marketing 
and commercial roles before moving into general management, and he has run major divisions of Daisy and Zen Internet, as well as 
gaining experience as CEO of Ideal Shopping Direct plc. He has a particular focus on customer excellence and has received several 
awards on behalf of his businesses for delivering outstanding service. 

Caroline Ackroyd, Chief Financial Officer, 

Caroline joined the business in September 2020, and was appointed to the board on 21 April 2021. She is an experienced CFO with 
significant commercial experience in data rich technology-based businesses operating in competitive and client-centric markets. She 
was previously CFO of Push Doctor, a provider of online GP services, and has held senior finance roles in Sky Betting & Gaming, 
Coral Interactive and Sky. She is a fellow of the Association of Chartered Certified Accountants having trained with Smith & Williamson 
in London. In recent years she has been recognised with accolades in both the Yorkshire and Northern Finance Director Awards. 

Mark Carrington, Non-Executive Director  
Member of Audit & Risk, Remuneration and Nomination Committees 

Mark is a Fellow of the Association of Chartered Certified Accountants. He is a Non-Executive Director of a number of privately-
owned businesses both in the UK and Overseas. He is also involved in the provision of management services to a number of other 
privately-owned  and  AIM  listed  businesses.  Mark  is  a  Non-Executive  Director  of  Political  Holdings  Limited  US  and  Shutdown 
Maintenance Services Limited.  

Philip Hanson, Non-Executive Director  
Chair of Remuneration and Nomination Committees and member of Audit & Risk Committees 

Philip is a fellow of the Chartered Institute of Marketing and has extensive experience in marketing and ecommerce both in the UK 
and  internationally,  having  held  a  number  of  senior  roles  in  the  FMCG  and  retail  financial  services  sectors  –  latterly  as  Global 
Marketing & ecommerce Director for Travelex. He is also Non-Executive Director of the Bettys & Taylors Group. He was a Director 
of the French and Australian entities of the Goelet family wine business (SCEA Domaine de Nizas and Red Earth Nominees Pty Ltd 
respectively) until December 2020. He is a Non-Executive Director of Silver Blue LLC which oversees the worldwide agriculture 
assets of the Goelet family. Philip was a Director of Travelex Card Services Ltd until December 2015. 

11                                                                                                                               Jaywing plc Annual Report and Accounts 2021 

 
 
 
 
 
  
 
  
 
 
 
 
 
 
 
 
 
 
 
Directors’ Report 

The Directors submit their Annual Report on the affairs of the Group and the Company and the audited Financial Statements for the 
year ended 31 March 2021. 

Principal activity 
The principal activity of the Company, and Group, during the year under review is providing agency and consulting services in the 
areas of creative and brand strategy, performance marketing, data science and risk. 

Results and dividend 
The Group’s loss after taxation for the year ended 31 March 2021 was £0.2m (2020: loss of £9.0 million). The Directors do not propose 
to pay a dividend.  

Net assets at 31 March 2021 were £21.2m (2020: £22.2m) 

Future developments 
The future developments of the Group are referred to in the Chief Executive’s Report on page 6. 

Political and charitable donations 
The Group made charitable donations of £3k and no political donations during the year (2020: £Nil).   

Directors’ interests 
The present membership of the Board, together with biographies on each, is set out on page 11. All those Directors served throughout 
the year or from appointment. The Directors’ interests in shares in the Company are set out in the Directors’ remuneration report on 
page 16. 

Directors’ third-party indemnity provisions 
The Group maintains appropriate insurance to cover Directors’ and Officers’ liability. The Group provides an indemnity in respect of 
all  the  Group’s  Directors.  Neither  the  insurance  nor  the  indemnity  provides  cover  where  the  Director  has  acted  fraudulently  or 
dishonestly.  

Employees 
The Group is an Equal Opportunities Employer and no job applicant or employee receives more or less favourable treatment on the 
grounds of age, gender, marital status, sexual orientation, race, colour, religion or belief. 

It is the policy of the Group that individuals with disabilities, whether registered or not, should receive full and fair consideration for all 
job vacancies for which they are suitable applicants. Employees who become disabled during their working life will be retained in 
employment wherever possible and will be given help with any necessary rehabilitation and retraining. 

Employees of the Group and its Subsidiaries are regularly consulted by local managers and kept informed of matters affecting them 
and the overall development of the Group. 

The Group is committed to maintaining high standards of Health and Safety for its employees, customers, visitors, contractors and 
anyone affected by its business activities. Health and Safety is on the agenda for all regularly scheduled Board meetings. 

Financial instruments 
Details of the financial risk management objectives and policies of the Group, including hedging policies, are given in Note 32 to the 
Consolidated Financial Statements.  

Share Capital 
Details of the Company’s Share Capital, including rights and obligations attaching to each class of share, are set out in Note 21 of the 
Consolidated Financial Statements.  

There are no restrictions on the transfer of ordinary shares in the capital of the Company, other than customary restrictions contained 
within the Company’s Articles of Association and certain restrictions which may be required from time-to-time by law, for example, 
insider  trading  law.  In  accordance  with  the  Model  Code,  which  forms  part  of  the  Listing  Rules  of  the  Financial  Conduct  Authority, 
certain Directors and employees are required to seek the prior approval of the Company to deal in its shares. 

The Company is not aware of any agreements between shareholders that may result in restrictions on the transfer of securities and/or 
voting rights. The Company’s Articles of Association contain limited restrictions on the exercise of voting rights. 

The Company’s Articles of Association may only be amended by special resolution at a General Meeting of shareholders.  

12                                                                                                                               Jaywing plc Annual Report and Accounts 2021 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Major interests in shares 
As at 10 August 2021, the Company had been notified, in accordance with chapter 5 of the Disclosure and Transparency Rules, of 
the following voting rights as shareholder of the Company: 

Lord Michael Ashcroft 
Lombard Odier Investment Managers Group 
J & K Riddell 
A Gardner 
M Boddy 
Bailey Family 
Canaccord Genuity Group Inc 
Miton UK Microcap Trust plc 
H & J Spinks 

Number of voting rights 
23,919,737 
22,020,709 
5,372,638 
5,034,470 
5,016,667 
4,687,500 
3,805,000 
3,569,249 
3,508,772 

2021 
 % 
25.6 
23.6 
5.8 
5.4 
5.4 
5.0 
4.1 
3.8 
3.8 

2020 
 % 
25.6 
23.6 
5.8 
5.4 
5.4 
4.3 
- 
3.8 
3.8 

Section 172 statement 
The Directors are required by the Companies Act 2006 to act in the way they consider, in good faith, would be most likely to promote 
success of the Company for the benefit of its stakeholders as a whole and in doing so are required to have regard for the following:  

• 
• 
• 
• 
• 

the likely long-term consequences of any decision;  
the interests of the Group’s employees;  
the need to foster the Group’s business relationships with suppliers, customers and others;  
the impact of the Company’s operations on the community and the environment;  
the desirability of the Company maintaining a reputation for high standards of business conduct; and the need to act fairly 
as between shareholders of the Company. 

In  2019  the  Company  adopted  the  Corporate  Governance  Code  for  Small  and  Mid-Size  Quoted  Companies  from  the  Quoted 
Companies Alliance (the “QCA Code”). The Board considers the QCA Code is an appropriate code of conduct for the Company. There 
are  details  of  how  the  Company  applies  the  ten  principles  of  the  QCA  Code  on  the  Company’s  investor  website.  The  Corporate 
Governance Statement is included on pages 19 to 20 and forms part of this report. 

The Chairman’s Statement and Chief Executive’s Report describe the Group’s activities, strategy and future prospects, including the 
considerations for long term decision making on pages 5 to 6. 

The Company considers that its major stakeholders are its employees, clients, lenders and shareholders. When making decisions, 
the interests of these stakeholders are considered informally as part of the Board’s group discussions. 

The Company is committed to being a responsible employer and strives to create a working environment where its employees are 
actively engaged and can contribute to its success. 

The Company understands the value of maintaining and developing relationships with its clients and suppliers, to support its potential 
for future growth. 

The  Board  does  not  believe  that  the  Group  has  a  significant  impact  on  the  environments  within  which  it  operates.    The  Board 
recognises that the Group has a duty to be responsible and is conscious that its business processes minimise harm to the environment, 
and  that  it  contributes  as  far  as  is  practicable  to  the  local  communities  in  which  it  operates.  The  Group’s  Corporate  and  Social 
Responsibility Policy is available on the Group’s investor website and the SECR report for the Group is included in this report. 

The Board recognises the importance of maintaining high standards of business conduct. The Group operates appropriate policies 
on  business  ethics  and  provides  mechanisms  for  whistle  blowing  and  complaints  which  all  employees  are  aware  of.  These  are 
maintained by the Policy Steering Committee. 

The Board aims to maintain good relationships with its shareholders and treats them equally. The Group has presented at forums for 
retail investors and has regular contact with its major shareholders. 

Corporate Social Responsibility 
The Board recognises the importance of social, environmental and ethical matters and it endeavours to take account of the interests 
of the Group’s stakeholders, including its investors, employees, clients, suppliers and business partners when operating the business. 

13                                                                                                                               Jaywing plc Annual Report and Accounts 2021 

 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Streamlined Energy and Carbon Reporting (SECR) 
Under the Companies (Directors’ Report) and Limited Liability Partnerships (Energy and Carbon Report) Regulations 2018, we are 
mandated to disclose our UK energy use and associated greenhouse gas (GHG) emissions. Specifically, and as a minimum, we are 
required to report those GHG emissions relating to natural gas, electricity and transport fuel, as well as an intensity ratio, under the 
Streamlined Energy and Carbon Reporting (SECR) Regulations. 

To ensure we achieve the transparency required, and deliver effective emissions management, we implement and utilise robust and 
accepted methods. Accordingly, whilst the Regulations provide no prescribed methodology, we collate our GHG data annually and 
complete the calculation of our carbon footprint using the latest Defra (Department for Environment, Food and Rural Affairs)/BEIS 
(Department for Business, Energy & Industrial Strategy) emissions factors. 

The period covered for the purposes of the SECR section is 1 April 2020 to 31 March 2021 and our calculations are for the following 
scope: 

- 
- 

Buildings- related energy – natural gas (Scope 1) and electricity (Scope 2) and 
Employee owned vehicles (grey fleet) (Scope 3) 

Calculation Methodology 
The Jaywing GHG emissions were assessed in accordance with Defra’s ‘Environmental reporting guidelines: including Streamlined 
Energy and Carbon Reporting Requirements’ and use the 2019 emission factors developed by Defra and BEIS. 

Results 

Element 
Direct emissions (Scope 1) – natural gas and LPG 
Indirect emissions (Scope 2) – from purchases electricity 
Total tCO2e (Scope 1 & 2) 
Other indirect emissions (Scope 3) – grey fleet travel 
Gross Total Emissions 

Intensity metric (Gross Emissions): Tonnes of CO2e per employee 

Total energy consumption (kWh) 

2020/21 (tCO2e) 
53,625 
62,450 
116,075 
1,269 
117,344 

457 

586,891 

Energy Efficiency 
As an office-based business, our environmental impact is relatively low and our Corporate Social Responsibility policy is available on 
https://investors.jaywing.com, which covers our approach to the environment and sustainability.  

At Jaywing, we 

• 

• 

• 
• 

• 

encourage the use of remote working facilities to avoid travelling where possible, particularly in the past year where the 
effect of Covid-19 has meant that our offices have been closed and travel has reduced by over 97%  
encourage the use of public transport wherever possible, both through our environmental policy and expenses policy, and 
where not possible, encourage car sharing or environmentally friendly alternatives. We discourage, where possible, the use 
of domestic flights 
operate a cycle to work scheme 
designed our head office to be as energy efficient as possible, with measures such as passive-stack ventilation and a large 
amount of secure cycle storage plus showering facilities to encourage cycling 
have switch off policies, including PIR activated lighting in some buildings, as well as trying to use energy as efficiently as 
possible 
have a clear policy on the use of plastics, with particular attention paid to single use plastics 
aim to recycle all waste material that can be recycled and use local facilities to reduce the transportation of waste materials 
aim to purchase energy efficient, environmentally and ecologically friendly products 

• 
• 
• 
•  monitor our energy usage within our buildings. 

All policies, including our environmental policy, are reviewed annually. 

General Meeting 
Your attention is drawn to the Notice of Meeting either enclosed with this Annual Report or online at https://investors.jaywing.com, 
which sets out the resolutions to be proposed at the forthcoming General Meeting. 

14                                                                                                                               Jaywing plc Annual Report and Accounts 2021 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Auditor 
The Directors at the date of approval of this Annual Report confirm that: 

• 

• 

so far as each Director is aware, there is no relevant audit information of which the Company’s auditor is unaware; and 

the Directors have taken all the steps that they ought to have taken as Directors, in order to make themselves aware of any 
relevant audit information and to establish that the Company’s auditor is aware of that information. 

This confirmation is given and should be interpreted in accordance with the provisions of s418 of the Companies Act 2006. 

The auditor, Grant Thornton UK LLP, has indicated its willingness to remain in office, and a resolution that it be re-appointed will be 
proposed at the General Meeting.  

By Order of the Board  

Andrew Fryatt 
Director 
Dated: 24 August 2021 

15                                                                                                                               Jaywing plc Annual Report and Accounts 2021 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
Directors’ Remuneration Report 

In preparing this report, we have followed the QCA’s Corporate Code of Governance and drawn on best practice available, as well as 
those aspects of the UK Corporate Governance Code that we consider to be relevant to the Group. 

The Remuneration Committee 
During the year the Remuneration Committee comprised: 

Philip Hanson (Chairman) 
Ian Robinson 
Mark Carrington 

The Committee met four times during the year. 

The  Committee  seeks  input  from  the  Company  Secretary.  The  Committee  makes  reference  to  external  evidence  of  pay  and 
employment conditions in other companies and is free to seek advice from external advisers.  

Remuneration policy 
The Group’s policy on remuneration for the current year and, so far as is practicable, for subsequent years, is set out below. However, 
the  Remuneration  Committee  believes  that  it  should  retain  the  flexibility  to  adjust  the  remuneration  policy  in  accordance  with  the 
changing needs of the business. Any changes in policy in subsequent years will be detailed in future reports on remuneration. The 
Group  must  ensure  that  its  remuneration  arrangements  attract  and  retain  people  of  the  right  calibre  in  order  to  ensure  corporate 
success and to enhance shareholder value. Its overall approach is to attract, develop, motivate and retain talented people at all levels, 
by paying competitive salaries and benefits to all its staff. Pay levels are set to take account of contribution and individual performance, 
wage levels elsewhere in the Group, and with reference to relevant market information. The Group seeks to reward its employees 
fairly and give them the opportunity to increase their earnings by linking pay to achieving business and individual performance targets. 
Executive Directors are rewarded on the basis of individual responsibility, competence and contribution, and salary increases also 
take into account pay awards made elsewhere in the Group as well as external market benchmarking. 

During the year to 31 March 2021 there was one Executive Director on the Board as follows:  

Andrew Fryatt (Chief Executive) – Appointed 21 April 2020 

Caroline Ackroyd (Chief Financial Officer) was appointed to the board on 21 April 2021, after the year end. 

The Executive Directors participate in a pension scheme but do not participate in any Group healthcare arrangements. 

Non-Executive Directors’ fees 
Fees  for  Non-Executive  Directors  are  determined  by  the  Board  annually,  taking  advice  as  appropriate  and  reflecting  the  time 
commitment and responsibilities of the role. The Non-Executive Chairman receives an annual fee of £50,000. Non-Executive Directors’ 
fees currently comprise a basic fee of £30,000 per annum plus £10,000 for chairing a committee. 

Non-Executive Directors do not participate in the annual bonus plan, pension scheme or healthcare arrangements. The Company 
reimburses the reasonable expenses they incur in carrying out their duties as Directors. 

Remuneration components – Executive Directors 
A proportion of each Executive Director’s remuneration is performance related.  

Basic salary 
Basic salary is set by the Remuneration Committee by taking into account the responsibilities, individual performance and experience 
of  the  Executive  Directors,  as  well  as  the  market  practice  for  executives  in  a  similar  position.  Basic  salary  is  reviewed  (but  not 
necessarily increased) annually by the Remuneration Committee. 

Annual bonus plan 
The Executive Directors are eligible to participate in the annual bonus plan. The range of award is based on annual salary. 

The performance requirements, for the ability to earn a bonus, are set by the Committee annually. 

16                                                                                                                               Jaywing plc Annual Report and Accounts 2021 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Directors’ remuneration 
The total amounts of the remuneration of the Directors of the Group for the years ended 31 March 2021 and 2020 are shown below: 

31 March 

Aggregate emoluments 

Sums paid to third parties for Directors’ services 

2021 

£ 

276,897 

27,500 

304,397 

2020 

£ 

732,939 

30,000 

762,939 

The emoluments of the Directors are shown below: 

2021 
Fees and 
salary 

2021 
Benefits 
 in kind 

2021 

Bonus 

2021 

Total 

2021 
Pension 
contributions 

2020 
Pension 
contributions 

31 March 

Martin Boddy 

Michael Sprot 

Robert Shaw 

Adrian Lingard 

Andrew Fryatt 

Mark Carrington~ 

Ian Robinson 

Philip Hanson 

Total 

Resigned 27 
January 2020 
Resigned 24 March 
2020 
Resigned 26 March 
2020 
Resigned 20 
December 2019 
Appointed 21 April 
2020 

£ 

- 

- 

- 

- 

194,051 

27,500 

46,025 

36,821 

304,397 

£ 

- 

- 

- 

- 

- 

- 

- 

- 

- 

£ 

- 

- 

- 

- 

- 

- 

- 

- 

- 

£ 

- 

- 

- 

- 

194,051 

27,500 

46,025 

36,821 

2020 

Total 

£ 

147,416 

111,954 

237,538 

146,031 

£ 

- 

- 

- 

£ 

16,461 

38,712 

19,795 

12,169 

- 

- 

- 

- 

- 

13,712 

30,000 

50,000 

40,000 

- 

- 

- 

304,397 

762,939 

13,712 

87,137 

~ paid to a third party for the Director’s services 

The salary of the highest paid Director was 4.7 times the average salary of all Group employees excluding the Directors in the table 
above (2020: 5.6 times). 

During the year, as part of the Covid-19 mitigation factors, the directors took a 20% pay reduction from April to August 2020. 

Pensions 
The Group made pension contributions on behalf of the Executive Director. The amount is shown in the table above. 

Directors’ service agreements and letters of appointment 
Contracts of service are negotiated on an individual basis as part of the overall remuneration package. The contracts of service are 
not for a fixed period. Details of these service contracts are set out below: 

Date of contract 

Date of appointment 

Notice period 

Andrew Fryatt 

26 March 2020 

Caroline Ackroyd 

7 September 2020 

21 April 2020 

21 April 2021 

6 months 

6 months 

Company with whom 
contracted 

Jaywing plc 

Jaywing plc 

In the event of termination of their contracts, each Director is entitled to compensation equal to their basic salary and bonus for their 
notice period. 

Non-Executive Directors have letters of appointment, the details of which are as follows: 

Ian Robinson 

Philip Hanson 

Mark Carrington 

Date of contract 

Notice period 

Company with whom contracted 

21 May 2014 

27 April 2017 

21 March 2018 

3 months 

3 months 

3 months 

Jaywing plc 

Jaywing plc 

Jaywing plc 

17                                                                                                                               Jaywing plc Annual Report and Accounts 2021 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Directors’ interests in shares 
The Directors’ interests in the share capital of the Company are set out below: 

31 March 

Ian Robinson 
Philip Hanson 
Andrew Fryatt 

2021 
Number of shares 
470,267 
109,462 
96,969 

2020 
Number of shares 
470,267 
109,462 
- 

Other related party transactions 
No Director of the Group has, or had, a disclosable interest in any contract of significance subsisting during or at the end of the year. 

Disclosable transactions by the Company under IAS 24, Related Party Disclosures, are set out in Note 30. There have been no other 
disclosable transactions by the Company and its Subsidiaries with Directors of the Company or any of the subsidiary companies and 
with substantial shareholders since the publication of the last Annual Report. 

By Order of the Board 

Philip Hanson 
Dated: 24 August 2021 

18                                                                                                                               Jaywing plc Annual Report and Accounts 2021 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Corporate Governance Statement 

This report is prepared by the Board and describes how the principles of corporate governance are applied, to the extent applicable 
for a company the size of Jaywing plc. The Board has adopted the QCA Corporate Governance Code and considers that the Company 
complies with each of the principles of the Code. The following should be noted with regard to the independence of the Company’s 
Non-Executive Directors. The Board considers Philip Hanson, a Non-Executive Director, to be independent. The Board notes that Ian 
Robinson  and  Mark  Carrington  are  associated  with  one  of  the  Company’s  major  shareholders  which  could  appear  to  impair  their 
independence for the purposes of the Code. However, the Board considers that both Ian Robinson and Mark Carrington are able to 
bring  an  independent  view  to  bear  on  all  matters  dealt  with  by  the  Board  and  its  various  Committees.  Independence  is  a  Board 
judgement. 

There are details of how the Group applies the ten principles of the QCA Code on the Group’s investor website. 

The Board 
At 31 March 2021, the Board comprised Non-Executive Chairman Ian Robinson and Non-Executive Directors Philip Hanson and Mark 
Carrington. Andrew Fryatt was appointed to the Board as Chief Executive Officer on 21 April 2020. Short biographical details of each 
of the Directors are set out on page 11. The Board is responsible to the shareholders for the proper management of the Group and 
meets at least six times a year to set the overall direction and strategy of the Group. All strategic operational and investment decisions 
are subject to Board approval. 

Caroline Ackroyd, Chief Financial Officer, joined the business in September 2020, and was appointed to the Board on 21 April 2021. 

The roles of Chief Executive Officer and Chairman are separate and there is a clear division of their responsibilities. All Directors are 
subject to re-election at least every three years 

The Chairman’s role is to provide leadership to the Board, plan and conduct board meetings effectively, ensure the Board focuses on 
its key tasks, and engage the board in assessing and improving its performance. 

Board committees 

Remuneration Committee 
The Remuneration Committee comprises Philip Hanson (Chair), Ian Robinson and Mark Carrington. The Remuneration Committee, 
on behalf of the Board, meets at least once a year and as and when necessary to review and approve as appropriate the contract 
terms,  remuneration  and  other  benefits  of  the  Executive  Directors  and  senior  management  and  major  remuneration  plans  for  the 
Group as a whole. 

The Remuneration Committee approves the setting of objectives for all the Executive Directors and authorises their annual bonus 
payments for achievement of objectives. The Remuneration Committee approves remuneration packages sufficient to attract, retain 
and motivate Executive Directors required to run the Group successfully, but does not pay more than is necessary for this service.  

The Committee did not award any pay rises, bonus payments or share options during the year. 

Further details of the Group’s policies on remuneration and service contracts are given in the Directors’ Remuneration report on pages 
16-18. 

Audit & Risk Committee 
The Audit & Risk Committee comprises Ian Robinson (Chair), Mark Carrington and Philip Hanson. By invitation, the meetings of 
the Audit & Risk Committee may be attended by the other Directors and the auditor. The Committee meets not less than three 
times annually. The Audit & Risk Committee oversees the monitoring of the adequacy and effectiveness of the Group’s internal 
controls, accounting policies and financial reporting and provides a forum for reporting by the Group’s external auditor. Its duties 
include  keeping  under  review  the  scope  and  results  of  the  audit  and  its  cost  effectiveness,  consideration  of  management’s 
response to any major audit recommendations and the independence and objectivity of the auditor. 

The Audit & Risk Committee review the significant estimates, judgements and risks in relation to the annual report and these are 
outlined in the Strategic Review on page 8. The Committee also reviews the risks outlined in the Principal Risks and Uncertainties 
detailed  on  page  10  and  challenges  the  Executive  Directors  on  the  controls  and  processes  in  place  to  manage  these.  The 
effectiveness of the external audit process has been assessed through discussions with both management and the auditors, and 
it is proposed that Grant Thornton be reappointed as external auditor. 

Nomination Committee 
The Nomination Committee comprises Philip Hanson (Chair), Ian Robinson and Mark Carrington. It is responsible for nominating to 
the Board candidates for appointment as Directors, having regard for the balance and structure of the Board. The committee meets 
at least once a year. The terms of reference for all committees are available on the Group’s website. 

Company Secretary 
The Company Secretary is responsible for advising the Board through the Chairman on all governance issues. All Directors have 
access to the advice and services of the Secretary. 

19                                                                                                                               Jaywing plc Annual Report and Accounts 2021 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Board performance and evaluation 
In addition to the re-election of Directors every three years, the Board has a process for evaluation of its own performance and 
that of its committees and individual Directors, including the Chairman. 

Attendance at Board and Committee meetings 
The Directors attended the following Board and Committee meetings during the year ended 31 March 2021: 

Total meetings held 

Ian Robinson 

Philip Hanson  

Mark Carrington  

Andrew Fryatt 

Board 
11 

Remuneration 
4 

Audit & Risk 
2 

Nomination 
1 

11 

11 

11 

11 

4 

4 

4 

4 

2 

2 

2 

2 

1 

1 

1 

1 

Relationships with shareholders 
The Board recognises the importance of effective communication with the Company’s shareholders to ensure that its strategy and 
performance is understood and that it remains accountable to shareholders. The Company communicates with investors through 
Interim Statements, audited Annual Reports, press releases and the Company’s website: https://investors.jaywing.com. At the 
Company’s AGM shareholders are given the opportunity to question the Board. The Company obtains feedback from its broker 
on the views of institutional investors on a non-attributed and attributed basis and any concerns of major shareholders would be 
communicated to the Board. 

Internal controls 
The  Board  acknowledges  its  responsibility  for  establishing  and  maintaining  the  Group’s  system  of  internal  controls  and  will 
continue to ensure that management keeps these processes under regular review and improves them where appropriate. 

Management structure 
There  is  a  clearly  defined  organisational  structure  throughout  the  Group  with  established  lines  of  reporting  and  delegation  of 
authority based on job responsibilities and experience. 

Financial reporting  
Monthly management accounts provide relevant, reliable, up-to-date financial and non-financial information to management and 
the Board. Annual plans, forecasts and performance targets allow management to monitor the key business and financial activities 
and the progress towards achieving the financial objectives. The annual budget is approved by the Board. 

Monitoring of controls  
It  is  intended  that  the  Audit  Committee  receives  regular  reports  from  the  auditor  and  assures  itself  that  the  internal  control 
environment of the Group is operating effectively. There are formal policies and procedures in place to ensure the integrity and 
accuracy of the accounting records and to safeguard the Group’s assets. Significant capital projects and acquisitions and disposals 
require Board approval. 

Corporate Social Responsibility 
The Board recognises the importance of social, environmental and ethical matters and it endeavours to take into account the 
interests of the Group’s stakeholders, including its investors, employees, clients, suppliers and business partners when operating 
the business. 

Employment 
At a subsidiary level, each individual company has established policies which address key corporate objectives in the management 
of employee relations, communication and employee involvement, training and personal development and equal opportunity. The 
Board recognises its legal responsibility to ensure the wellbeing, safety and welfare of its employees and to maintain a safe and 
healthy working environment for them and for its visitors. Health and Safety is on the agenda for regularly scheduled plc Board 
and Executive Team meetings. 

Environment 
By their nature, the Group’s regular operations are judged to have a low environmental impact and are not expected to give rise 
to any significant inherent environmental risks over the next 12 months. 

By Order of the Board 

Caroline Ackroyd 
Dated: 24 August 2021 

20                                                                                                                               Jaywing plc Annual Report and Accounts 2021 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Directors’ Responsibilities Statement  

The Directors are responsible for preparing the Directors’ Report, the Strategic Report and the Financial Statements in accordance 
with applicable law and regulations. 

Company  law  requires  the  Directors  to  prepare  financial  statements  for  each  financial  year.  Under  that  law  the  Directors  have  to 
prepare the financial statements in accordance with international financial reporting standards in conformity with the requirements of 
the Companies Act 2006. Under company law the Directors must not approve the financial statements unless they are satisfied that 
they give a true and fair view of the state of affairs and profit or loss of the company and group for that period. 

In preparing these financial statements, the Directors are required to: 

select suitable accounting policies and then apply them consistently; 

• 
•  make judgements and accounting estimates that are reasonable and prudent; 
• 

state whether applicable international financial reporting standards in conformity with the requirements of the Companies 
Act 2006 have been followed, subject to any material departures disclosed and explained in the financial statements; and 

• 

prepare the financial statements on the going concern basis, unless it is inappropriate to presume that the Company will 
continue in business. 

The Directors are responsible for keeping adequate accounting records that are sufficient to show and explain the Group and the 
Company’s transactions, and disclose with reasonable accuracy, at any time, the financial position of the Group and the Company 
and  enable  them  to  ensure  that  the  financial  statements  comply  with  the  Companies  Act  2006.  They  are  also  responsible  for 
safeguarding the assets of the Group and the Company and hence, for taking reasonable steps for the prevention and detection of 
fraud and other irregularities. 

By Order of the Board 

Andrew Fryatt 
Dated: 24 August 2021 

21                                                                                                                               Jaywing plc Annual Report and Accounts 2021 

 
 
 
 
 
 
 
 
 
 
 
 
Independent	auditor’s	report	to	the	members	of	Jaywing	plc	

Opinion 

Our opinion on the financial statements is unmodified 

We have audited the financial statements of Jaywing plc (the ‘parent company’) and its subsidiaries (the ‘Group’) 

for the year ended 31 March 2021, which comprise the Consolidated statement of comprehensive income, the 

Consolidated balance sheet, the Consolidated cash flow statement, the Consolidated statement of changes in 

equity, the principal accounting policies, the notes to the consolidated financial statements, the Company profit 

and loss account, the Company balance sheet, the Company statement of changes in equity and the notes to the 

parent company financial statements, including a summary of significant accounting policies. The financial 

reporting framework that has been applied in the preparation of the Group financial statements is applicable law 

and international accounting standards in conformity with the requirements of the Companies Act 2006. The 

financial reporting framework that has been applied in the preparation of the parent company financial statements 

is applicable law and United Kingdom Accounting Standards, including Financial Reporting Standard 101 

‘Reduced Disclosure Framework’ (United Kingdom Generally Accepted Accounting Practice). 

In our opinion: 

• 

the financial statements give a true and fair view of the state of the Group’s and of the parent company’s 

affairs as at 31 March 2021 and of the Group’s and the parent company’s loss for the year then ended; 

• 

the Group financial statements have been properly prepared in accordance with international accounting 

standards in conformity with the requirements of the Companies Act 2006; 

• 

the parent company financial statements have been properly prepared in accordance with United Kingdom 

Generally Accepted Accounting Practice; and 

• 

the financial statements have been prepared in accordance with the requirements of the Companies Act 2006. 

Basis for opinion 

We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our 

responsibilities under those standards are further described in the ‘Auditor’s responsibilities for the audit of the financial statements’ 

section of our report. We are independent of the Group and the parent company in accordance with the ethical requirements that 

are relevant to our audit of the financial statements in the UK, including the FRC’s Ethical Standard as applied to listed entities, and 

we have fulfilled our other ethical responsibilities in accordance with these requirements. We believe that the audit evidence we 

have obtained is sufficient and appropriate to provide a basis for our opinion. 

Conclusions relating to going concern 

We are responsible for concluding on the appropriateness of the directors’ use of the going concern basis of accounting and, based 

on the audit evidence obtained, whether a material uncertainty exists related to events or conditions that may cast significant doubt 

on the Group’s and the parent company’s ability to continue as a going concern. If we conclude that a material uncertainty exists, 

we are required to draw attention in our report to the related disclosures in the financial statements or, if such disclosures are 

inadequate, to modify the auditor’s opinion. Our conclusions are based on the audit evidence obtained up to the date of our report. 

However, future events or conditions may cause the Group or the parent company to cease to continue as a going concern. 

A description of our evaluation of management’s assessment of the ability to continue to adopt the going concern basis of 

accounting, and the key observations arising with respect to that evaluation is included in the key audit matters section of our report. 

Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, 

individually or collectively, may cast significant doubt on the Group’s and the parent company’s ability to continue as a going 

concern for a period of at least twelve months from when the financial statements are authorised for issue. 

In auditing the financial statements, we have concluded that the directors’ use of the going concern basis of accounting in the 

preparation of the financial statements is appropriate.  

The responsibilities of the directors with respect to going concern are described in the ‘Responsibilities of directors for the financial 

statements’ section of this report. 

22                                                                                                                               Jaywing plc Annual Report and Accounts 2021 

 
 
Our approach to the audit 

Overview of our audit approach 

Overall materiality:  

Group: £122,000, which represents 3% of the Group’s normalised loss 

before tax. 

Parent company: £83,000, which represents 0.25% of the parent 

company’s total assets, capped at its component materiality. 

Key audit matters in respect of the Group were identified as: 

Materiality

Key audit 
matters

• 

• 

Revenue recognition (same as the previous year);  

Impairment of goodwill and other non-current assets (same as the 

previous year); and  

Scoping

concern, and therefore as a KAM, in the previous year). 

•  Going concern (included as a material uncertainty related to going 

A key audit matter in respect of the parent company was identified as:  

• 

Impairment of investments in subsidiaries (same as the previous 

year).  

Our auditor’s report for the year ended 31 March 2020 included no key 

audit matters that have not been reported as key audit matters in our 

current year’s report.  

We performed an audit of the financial information of the parent company 

and of the subsidiary undertakings, using component materiality (full-

scope audit procedures). The operations that were subject to full-scope 

audit procedures made up 100 per cent of consolidated revenue and 100 

per cent of the Group’s loss before tax. This approach was consistent 

with the prior year.  

Key audit matters 

Key audit matters are those matters that, in our professional judgement, 

were of most significance in our audit of the financial statements of the 

current period and include the most significant assessed risks of material 

misstatement (whether or not due to fraud) that we identified. These 

matters included those that had the greatest effect on: the overall audit 

strategy; the allocation of resources in the audit; and directing the efforts 

of the engagement team. These matters were addressed in the context 

of our audit of the financial statements as a whole, and in forming our 

opinion thereon, and we do not provide a separate opinion on these 

matters.  

Description

Audit 
reponse

KAM

Disclosures Our results

23                                                                                                                               Jaywing plc Annual Report and Accounts 2021 

 
 
 
 
 
 
 
 
 
In the graph below, we have presented the key audit matters, significant risks and other risks relevant to the audit. 

High 

Potential 
financial 
statement 
impact 

IFRS 16 balances 

Impairment of goodwill and 
other non-current assets 

Impairment of investments 
in subsidiaries* 

Going 
concern 

Revenue 
recognition 

Acquisition 
accounting 

Valuation of 
financial 
instruments 

Management 
override of 
controls 

Borrowings 

Wages and 
salaries 

Coronavirus Job 
Retention Scheme 

Trade 
receivables 

Trade 
payables 

Low 

Low 

* Relates to parent company risk 

Extent of management judgement 

High 

Key audit matter 

Significant risk  

Other risk 

Key Audit Matter – Group 

How our scope addressed the matter – Group 

Revenue recognition 

We identified revenue recognition as one of the most 
significant assessed risks of material misstatement due 
to fraud. 

Revenue is a major driver of the business and under 
ISA (UK) 240 ‘The Auditor’s Responsibilities Relating to 
Fraud in an Audit of Financial Statements’, there is a 
presumption that there are risks of fraud in revenue 
recognition, that could result in material misstatements.  

The Group enters into a high volume of transactions 
and some contracts are entered into which span the 31 
March 2021 year end. The contracts across all revenue 
streams have varying terms and degrees of complexity.  

There is a risk that the deferral and recognition of 
revenues does not match the underlying terms of 
customer contracts, in particular the period over which 
the performance obligations are met, or is not in 
accordance with the requirements of International 
Financial Reporting Standard (IFRS) 15 ‘Revenue from 
Contracts with Customers’. There is also a risk that 
revenue relates to fictitious transactions and therefore 
did not occur.  

Revenue recognition is susceptible to management bias 
which heightens this risk. 

In responding to the key audit matter, we performed the 
following audit procedures: 

•  assessing the design effectiveness of controls 

around revenue recognition through the 

performance of walkthroughs; 

•  assessing whether the revenue recognition policy is 

in accordance with IFRS 15; 

• 

selecting a sample of contracts and assessing 

whether revenue has been recognised in 

accordance with the Group’s accounting policy; 

• 

selecting a sample of revenue contracts to 

recalculate the revenue recognition of these 

contracts in line with IFRS 15, including evaluating 

each of the 5 steps of revenue recognition, 

recalculating any contract asset / liabilities in 

relation to the transaction and agreeing to 

supporting documentation for each; 

• 

selecting a sample of contract asset / liability 

balances and agreeing these to supporting 

documentation for ensure revenue has been 

recognised appropriately; 

•  performing analytical procedures, including trend 

and ratio analysis comparing results to prior year; 

and 

• 

testing revenue recognised around the year end to 

confirm that it is recorded in the correct year. 

24                                                                                                                               Jaywing plc Annual Report and Accounts 2021 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
Key Audit Matter – Group 

How our scope addressed the matter – Group 

Relevant disclosures in the Annual Report and 
Accounts 2021 

• 

Financial statements: Note 1 to the consolidated 

financial statements, Segmental analysis 

Our results 

Based on our audit work, we did not identify any 
material misstatements in revenue recognition and we 
concluded that revenue was recognised in accordance 
with the Group’s accounting policy and IFRS 15.  

Impairment of goodwill and other non-current 
assets 

In responding to the key audit matter, we performed the 
following audit procedures: 

We identified impairment of goodwill and other non-
current assets as one of the most significant assessed 
risks of material misstatement due to error. 

•  assessed the design effectiveness of controls over 

the impairment review through the performance of 

The carrying value of goodwill and other intangible 
assets at 31 March 2021 was £29.8 million (2020: 
£27.6 million). Based on the current trading 
conditions in the environment within which the 
Group operates, including Covid-19 and the 
economic impact on the sector, we have identified 
an elevated risk in relation to the impairment of 
goodwill and other non-current assets. 

Management performs an impairment review on an 
annual basis using discounted cash flows on a value in 
use basis. 

The key judgements made by management in 
assessing goodwill and other intangible assets for 
impairment include the growth and discount rates 
applied in the discounted cash flow calculations, due to 
the sensitivity of these assumptions to changes, and the 
identification of cash generating units (CGUs).  

Relevant disclosures in the Annual Report and 
Accounts 2021 

• 

Financial statements: Notes 14 and 15 to the 

consolidated financial statements, Goodwill and 

Other intangible assets respectively.   

walkthroughs; 

• 

assessed whether the accounting policy for 

intangible assets and goodwill is in accordance with 

International Accounting Standard (IAS) 38 

‘Intangible Assets’ and IAS 36 ‘Impairment of 

Assets’, and whether the accounting policy had 

been applied consistently through our assessment 

of the impairment model; 

• 

assessed the integrity of the impairment models by 

testing the mechanical and mathematical accuracy; 

• 

obtained an understanding the process used by 

management to determine the discount rates, and 

using auditor’s internal experts to evaluate them 

against their expectations and the industry norms; 

• 

assessed the appropriateness of the CGUs 

identified and the allocation of assets and 

cashflows to these CGUs; 

• 

assessed the appropriateness of any changes to 

assumptions since the prior year; 

• 

challenged the cash flow forecasts and growth 

rates with reference to historical forecasts and 

actual performance to assess management’s ability 

to forecast accurately; and  

• 

assessed the adequacy of the disclosures included 

within the financial statements for compliance with 

IAS 36. 

Our results 

Based on our audit work, we concluded that the 
impairment of goodwill and other non-current assets 
has been accounted for in accordance with IAS 36 and 
agree that no impairment is appropriate for goodwill and 
other non-current assets. The disclosures made in 
notes 14 and 15 to the consolidated financial 
statements appropriately describe this matter.  

Going concern 

We identified going concern as one of the most 
significant assessed risks of material misstatement due 
to fraud and error. 

In responding to the key audit matter, we performed the 
following audit procedures: 

•  obtained management’s forecasts covering the 

period from 1 April 2021 to 31 March 2023, 

25                                                                                                                               Jaywing plc Annual Report and Accounts 2021 

 
 
 
  
 
 
 
 
 
 
 
Key Audit Matter – Group 

How our scope addressed the matter – Group 

Covid-19 is one of the most significant economic events 
for the UK, and at the date of this report there is an 
unprecedented level of uncertainty as to the ultimate 
impact of these events on the Group and the parent 
company, given the sector within which they operate. In 
undertaking their assessment of going concern for the 
Group and the parent company, the directors 
considered the impact of Covid-19 in their forecast 
future performance of the Group and the parent 
company and the anticipated cash flows as follows: 

• 

the current financing available to the Group and 

associated debt covenants; 

including their assessment of the potential impact of 

Covid-19 and assessed how these forecasts were 

compiled, including assessing their accuracy by 

challenging the reasonableness of the underlying 

assumptions, including the discount rate and growth 

rate, and considering whether the assumptions are 

consistent with our understanding of the business; 

•  obtained post year end management accounts and 

assessed them against the forecasts used in the 

impairment review for the same period to assess 

• 

cost saving actions that the Group have 

any potential impact over the forecast period of the 

implemented as a result of the Covid-19 pandemic;  

variances identified;  

• 

the Government's Coronavirus Job Retention 

•  assessed the accuracy of management’s past 

Scheme; and  

• 

the potential impact on revenues generated from 

customers based on a number of Covid related 

forecasting by comparing management’s forecasts 

for the prior year to the actual results for the prior 

year and considering the impact on the cash flow 

scenarios.   

forecast; 

The directors have concluded, based on the various 
scenarios developed, that the Group and the parent 
company have sufficient resources available to meet 
their liabilities as they fall due for at least 12 months 
following the date of approval of the financial 
statements, and have concluded that there are no 
material uncertainties that may cast significant doubt 
over the Group’s and the parent company’s ability to 
continue as a going concern. 

As a result of the judgement required by management 
to conclude whether there is a material uncertainty 
related to going concern, we have identified going 
concern as a key audit matter. 

Relevant disclosures in the Annual Report and 
Accounts 2021 

• 

Financial statements (Group): Principal 

accounting policies, Going concern; and  

• 

Financial statements (parent company): Note 1 

‘Accounting policies’ to the parent company 

financial statements, Going concern.  

•  assessed management’s cash and available 

financing facilities as well as the continued support 

of lenders; 

• 

corroborated any mitigating actions taken by 

management to support the going concern 

assumption and to relevant documentation and 

evaluation of their application in the forecasts for 

accuracy; 

•  performed further sensitivity analysis to 

management’s reverse stress test including 

assessing the likelihood of the scenario, to 

determine the reduction in revenue and 

consequently earnings after tax that would lead to 

elimination of the headroom in their cash flow 

forecasts; and 

•  assessed the adequacy of the going concern 

disclosures included within the financial statements. 

Our results 

We have nothing to report in addition to that stated in 
the ‘Conclusions relating to going concern’ section of 
our report.  

Key Audit Matter – Parent company 

Impairment of investments in subsidiaries 

We identified impairment of investments in 
subsidiaries as one of the most significant assessed 
risks of material misstatement due to error. 

The carrying value of the parent company’s 
investments in subsidiaries at 31 March 2021 was 

How our scope addressed the matter– Parent 
company 

In responding to the key audit matter, we performed the 
following audit procedures: 

•  assessed whether the accounting policy for 

investments in subsidiaries is in accordance with 

IAS 27 ‘Separate Financial Statements’ and IAS 36 

26                                                                                                                               Jaywing plc Annual Report and Accounts 2021 

 
 
 
 
 
 
 
Key Audit Matter – Parent company 

£34.7 million (2020: £32.5 million). Based on the 
current trading conditions in the environment within 
which the Group operates, including Covid-19 and 
the economic impact on the sector, we have 
identified an elevated risk in relation to the 
impairment of investments in subsidiaries. 

Management performs an impairment review on an 
annual basis using discounted cash flows on a 
value in use basis. 

The key judgements made by management in 
assessing the carrying value of investments in 
subsidiaries for impairment include the growth and 
discount rates applied in the discounted cash flow 
calculations, due to the sensitivity of these 
assumptions to changes. 

Relevant disclosures in the Annual Report and 
Accounts 2021 

• 

Financial statements: Note 12 to the parent 

company financial statements, Investments 

How our scope addressed the matter– Parent 
company 

‘Impairment of Assets’, and whether the accounting 

policy had been applied consistently; 

•  assessed the position and performance of each 

subsidiary undertaking to assess whether there 

were any indications of impairment; 

•  assessed the integrity of the impairment models by 

testing the mathematical and mechanical accuracy; 

•  understanding the process used by management to 

determine the discount rates, and using auditor’s 

experts to evaluate them against their expectations 

and the industry norms; 

•  assessed the appropriateness of any changes to 

assumptions since the prior year; and  

• 

challenged the cash flow forecasts with reference to 

historical forecasts and actual performance to 

support any significant expected future changes to 

the business and ensure that cash can be 

transferred through the Group. 

Our results 

Based on our audit work, we concluded that the 
impairment of investments has been accounted for in 
accordance with IAS 36 and that no impairment   of the 
investments balance is required for the year. The 
disclosures made in note 12 to the parent company 
financial statements appropriately describe this matter.  

Our application of materiality 

We apply the concept of materiality both in planning and performing the audit, and in evaluating the effect of identified 

misstatements on the audit and of uncorrected misstatements, if any, on the financial statements and in forming the opinion in the 

auditor’s report. 

Materiality was determined as follows: 

Materiality measure 

Group 

Parent company 

Materiality for financial 
statements as a whole 

We define materiality as the magnitude of misstatement in the financial statements 
that, individually or in the aggregate, could reasonably be expected to influence the 
economic decisions of the users of these financial statements. We use materiality in 
determining the nature, timing and extent of our audit work. 

Materiality threshold 

£122,000, which is 3% of the Group’s 
normalised loss before tax, based on a 
three financial year average. 

£83,000, which is 0.25% of the parent 
company’s total assets, capped at its 
component materiality, which is a 
percentage of Group materiality.  

Significant judgements 
made by auditor in 
determining the 
materiality 

In determining materiality, we made the 
following significant judgements:  

In determining materiality, we made the 
following significant judgements:  

•  The most important KPI to   

•  The parent company is a holding 

management of the Group is 

company which has no trade, so we 

earnings, so we therefore considered 

therefore considered total assets to 

the Group’s loss before tax to be the 

be the most appropriate benchmark 

most appropriate benchmark for the 

for the parent company; and   

27                                                                                                                               Jaywing plc Annual Report and Accounts 2021 

 
 
 
 
 
 
 
 
Materiality measure 

Group 

Parent company 

Group. There have been significant 

•  The percentage applied of 0.25% was 

fluctuations in the Group’s loss before 

selected based on the risk profile of 

tax year on year and for this reason 

the parent company as a component 

we normalised the benchmark using a 

within a listed Group.  

Materiality for the current year is lower 
than the level that we determined for the 
year ended 31 March 2020 to reflect the 
decrease in Group materiality for the 
current year, at which parent company 
materiality is capped at a percentage 
thereof.   

three year average; and  

•  We determined a percentage of 3% to 

be appropriate based on the Group 

being listed on AIM and continuing to 

make losses during the year, as well 

as experiencing a challenging year 

due to Covid-19 and other factors.  

Materiality for the current year is lower 
than the level that we determined for the 
year ended 31 March 2020 to reflect the 
decrease in the Group’s loss before tax 
for the current year, which is included in 
the three year average noted above.  

Performance 
materiality used to 
drive the extent of our 
testing 

We set performance materiality at an amount less than materiality for the financial 
statements as a whole to reduce to an appropriately low level the probability that the 
aggregate of uncorrected and undetected misstatements exceeds materiality for the 
financial statements as a whole. 

Performance materiality 
threshold 

£91,500, which is 75% of financial 
statement materiality. 

£62,250, which is 75% of financial 
statement materiality. 

Significant judgements 
made by auditor in 
determining the 
performance materiality 

In determining performance materiality, 
we made the following significant 
judgements:  

In determining performance materiality, 
we made the following significant 
judgements:  

• 

the strength of the Group’s control 

• 

the strength of the parent company’s 

environment; and  

control environment; and  

•  our experience auditing the financial 

• 

very few mistatements have been 

statements of the Group, including 

identified in previous audits.  

the effect of limited misstatements 

identified in previous audits.  

Therefore we considered maintaining 
performance materiality at the higher end 
of our scale to be appropriate.  

Therefore we considered maintaining 
performance materiality at the higher end 
of our scale to be appropriate.  

Specific materiality 

We determine specific materiality for one or more particular classes of transactions, 
account balances or disclosures for which misstatements of lesser amounts than 
materiality for the financial statements as a whole could reasonably be expected to 
influence the economic decisions of users taken on the basis of the financial 
statements. 

Specific materiality  

We determined a lower level of specific 
materiality for the following areas: 

We determined a lower level of specific 
materiality for the following areas: 

•  Directors’ remuneration; and   

•  Directors’ remuneration; and   

•  Related party transactions. 

•  Related party transactions. 

We determine a threshold for reporting unadjusted differences to the Audit & Risk 
Committee. 

Communication of 
misstatements to the 
Audit & Risk 
Committee 

28                                                                                                                               Jaywing plc Annual Report and Accounts 2021 

 
 
 
Materiality measure 

Group 

Parent company 

Threshold for 
communication 

£6,100 and misstatements below that 
threshold that, in our view, warrant 
reporting on qualitative grounds. 

£4,150 and misstatements below that 
threshold that, in our view, warrant 
reporting on qualitative grounds. 

The graph below illustrates how performance materiality interacts with our overall materiality and the tolerance for potential 

uncorrected misstatements. 

Overall materiality – Group 

Overall materiality – Parent company 

Normalised loss 
before tax
£3,954,000

PM 
£89,250,  
75%

FSM
£122,000 
3%

Total assets,
£35,974,000

PM 
£62,250,  
75%

FSM
£83,000, 
0.25%

TFPUM 
30,500, 25%

TFPUM 
£20,750, 25%

FSM: Financial statements materiality, PM: Performance materiality, TFPUM: Tolerance for potential uncorrected misstatements 

An overview of the scope of our audit 

We performed a risk-based audit that requires an understanding of the Group’s and the parent company’s business and in particular 

matters related to: 

Understanding the Group, its components, and their environments, including Group-wide controls 

•  We obtained an understanding of the Group and its environment, including Group-wide controls, and assessed the risks of 

material misstatement at the Group level; 

•  We obtained an understanding of the individual components, including component specific controls, and assessed the risks of 

material misstatement at the Group level. We held planning discussions with the Group’s management team; and 

•  We performed walkthroughs of key areas of focus, including significant risks, in order to confirm our understanding of the control 

environment across the Group. 

Identifying significant components 

•  We identified a total of nine components which were all identified as significant based on their individual financial significance to 

the Group. The measures used to determine significance were based on the Group’s revenue, the Group’s loss before tax and 

the Group’s total assets.  

Type of work to be performed on financial information of parent and other components (including how it addressed the key audit 

matters) 

•  We performed a full-scope audit of the financial statements of the parent company, and of the financial information of the 

subsidiary undertakings. 

29                                                                                                                               Jaywing plc Annual Report and Accounts 2021 

 
 
 
 
 
 
Communications with component auditors 

•  All audit work was performed by Grant Thornton member of network firms which includes overseas firms in the Grant Thornton 

International Limited network. We issued Group instructions to one component auditor in relation to performing two full-scope 

audits. The Group audit team were involved in the risk assessments of those components and reviewed the audit file for the 

significant and other risk areas.  

Performance of our audit 

•  The operations that were subject to full-scope audit procedures made up 100 per cent of the Group’s revenue and 100 per cent 

of the Group’s loss before tax. This approach was consistent with the prior year.  

Other information 

The directors are responsible for the other information. The other information comprises the information included in the annual 

report and accounts, other than the financial statements and our auditor’s report thereon. Our opinion on the financial statements 

does not cover the other information and, except to the extent otherwise explicitly stated in our report, we do not express any form 

of assurance conclusion thereon.  

In connection with our audit of the financial statements, our responsibility is to read the other information and, in doing so, consider 

whether the other information is materially inconsistent with the financial statements or our knowledge obtained in the audit or 

otherwise appears to be materially misstated. If we identify such material inconsistencies or apparent material misstatements, we 

are required to determine whether there is a material misstatement in the financial statements or a material misstatement of the 

other information. If, based on the work we have performed, we conclude that there is a material misstatement of this other 

information, we are required to report that fact.  

We have nothing to report in this regard. 

Our opinion on other matters prescribed by the Companies Act 2006 is unmodified 

In our opinion, based on the work undertaken in the course of the audit: 

• 

the information given in the strategic report and the directors’ report for the financial year for which the 

financial statements are prepared is consistent with the financial statements; and 

• 

the strategic report and the directors’ report have been prepared in accordance with applicable legal 

requirements. 

Matter on which we are required to report under the Companies Act 2006 

In the light of the knowledge and understanding of the Group and the parent company and its environment obtained in the course of 

the audit, we have not identified material misstatements in the strategic report or the directors’ report. 

Matters on which we are required to report by exception 

We have nothing to report in respect of the following matters in relation to which the Companies Act 2006 requires us to report to 

you if, in our opinion: 

•  adequate accounting records have not been kept by the parent company, or returns adequate for our audit have not been 

received from branches not visited by us; or 

• 

• 

the parent company financial statements are not in agreement with the accounting records and returns; or 

certain disclosures of directors’ remuneration specified by law are not made; or 

•  we have not received all the information and explanations we require for our audit.  

Responsibilities of directors for the financial statements 

As explained more fully in the directors’ responsibilities statement, the directors are responsible for the preparation of the financial 

statements and for being satisfied that they give a true and fair view, and for such internal control as the directors determine is 

necessary to enable the preparation of financial statements that are free from material misstatement, whether due to fraud or error. 

30                                                                                                                               Jaywing plc Annual Report and Accounts 2021 

 
 
In preparing the financial statements, the directors are responsible for assessing the Group’s and the parent company’s ability to 

continue as a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of 

accounting unless the directors either intend to liquidate the Group or the parent company or to cease operations, or have no 

realistic alternative but to do so. 

Auditor’s responsibilities for the audit of the financial statements 

Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material 

misstatement, whether due to fraud or error, and to issue an auditor’s report that includes our opinion. Reasonable assurance is a 

high level of assurance but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material 

misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in the 

aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of these financial 

statements. 

A further description of our responsibilities for the audit of the financial statements is located on the Financial Reporting Council’s 

website at: www.frc.org.uk/auditorsresponsibilities. This description forms part of our auditor’s report. 

Explanation as to what extent the audit was considered capable of detecting irregularities, including fraud 

Irregularities, including fraud, are instances of non-compliance with laws and regulations. We design procedures in line with our 

responsibilities, outlined above, to detect material misstatements in respect of irregularities, including fraud. Owing to the inherent 

limitations of an audit, there is an unavoidable risk that material misstatements in the financial statements may not be detected, 

even though the audit is properly planned and performed in accordance with the ISAs (UK).  

The extent to which our procedures are capable of detecting irregularities, including fraud, is detailed below:  

•  We obtained an understanding of the legal and regulatory frameworks that are applicable to the Group and the parent company 

and determined that the most significant are international accounting standards in conformity with the requirements of the 

Companies Act 2006, Financial Reporting Standard 101 ‘Reduced Disclosure Framework’ and the Companies Act 2006; 

•  We identified areas of laws and regulations that could reasonably be expected to have a material effect on the financial 

statements from our general commercial and sector experience, through discussion with the directors and the Audit & Risk 

Committee, and from inspection of the Group board minutes and legal and regulatory correspondence. We discussed the 

policies and procedures regarding compliance with laws and regulations across the Group with the directors and the Audit & 

Risk Committee;  

•  We assessed the susceptibility of Jaywing plc's consolidated and parent company financial statements to material 

misstatement, including how fraud might occur by meeting with management from relevant parts of the business, including key 

management of all significant components, to understand where management considered there was a susceptibility to fraud. 

We also considered performance targets and their influence on efforts made by management to manage earnings or influence 

the perceptions of analysts; 

•  The engagement team was assessed to ensure that appropriate competence and capabilities were held to enable the team to 

identify non-compliance with laws and regulations; 

•  We communicated with the component auditor to request that they identify any instances of non-compliance with laws and 

regulations that could give rise to a material misstatement of the Group financial statements; 

•  Audit procedures performed by the engagement team included: 

-  assessing the design effectiveness of controls established by management to address the risks relating to irregularities and 

fraud; 

- 

testing manual journal entries, in particular journal entries relating to management estimates and entries determined to be 

large or relating to unusual transactions; and  

- 

identifying and testing related party transactions based on those identified by management and our awareness of the 

related parties within the Group. Related party transactions identified were agreed to supporting documentation and 

assessed for reasonableness.  

31                                                                                                                               Jaywing plc Annual Report and Accounts 2021 

 
 
Use of our report 

This report is made solely to the company’s members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 

2006. Our audit work has been undertaken so that we might state to the company’s members those matters we are required to state 

to them in an auditor’s report and for no other purpose. To the fullest extent permitted by law, we do not accept or assume 

responsibility to anyone other than the company and the company’s members as a body, for our audit work, for this report, or for the 

opinions we have formed. 

Donna Steel 

Senior Statutory Auditor 

for and on behalf of Grant Thornton UK LLP 

Statutory Auditor, Chartered Accountants 

Sheffield 

24 August 2021 

32                                                                                                                               Jaywing plc Annual Report and Accounts 2021 

 
 
 
 
 
 
 
 
 
 
 
Consolidated Statement of Comprehensive Income 

For the year ended 31 March 

Note 

Revenue 

Direct Costs 

Net Revenue 

Other operating income 

Operating expenses 

Operating Profit / (loss)  

Finance costs 

Net financing costs 

Loss before tax  

Tax credit 

Loss for the year 

1 

1 

2 

3 

4 

5 

Loss for the year is attributable to: 
Non-controlling interests 
Owners of the parent 

Other comprehensive income 

Items that will be reclassified subsequently 
to profit or loss 

Exchange differences on retranslation of foreign 
operations 

27 

Total comprehensive income for the period  

Total comprehensive income is attributable 
to: 
Non-controlling interests 
Owners of the Parent 

Basic loss per share 
Loss per share  
Total 

26 

6 

2021 
£'000 

25,957 

(5,792) 

20,165 

2020 
£’000 

29,723 

(5,680) 

24,043 

793 

38 

(20,867) 

(32,955) 

91 

(451) 

(451) 

(360) 

119 

(241) 

71 
(312) 
(241) 

(8,874) 

(518) 

(518) 

(9,392) 

436 

(8,956) 

188 
(9,144) 
(8,956) 

(6) 

(247) 

(155) 

(9,111) 

71 
(318) 

(247) 

(0.34p) 
(0.34p) 

188 
(9,299) 

(9,111) 

(9.95p) 
(9.95p) 

The accompanying Notes form part of these Consolidated Financial Statements. 

33                                                                                                                               Jaywing plc Annual Report and Accounts 2021 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Consolidated Balance Sheet   
As at 31 March 

Note 

Non-current assets 
Property, plant and equipment 
Goodwill 
Other intangible assets 

Current assets 
Trade and other receivables 
Contract assets 
Current tax asset 
Cash and cash equivalents 

Total assets 

Current liabilities 
Borrowings 
Trade and other payables 
Contract Liabilities 
Current lease liabilities 
Current tax liabilities 
Provisions 

Non-current liabilities 
Non-current lease liabilities 
Deferred tax liabilities 

Total liabilities 

Net assets 

Equity 
Equity attributable to owners of the parent 
Share capital 
Share premium  
Capital redemption reserve 
Shares purchased for treasury 
Share option reserve 
Foreign currency translation reserve 
Retained earnings 

Equity attributable to owners of the parent 
Non-controlling interest 
Total equity 

12 
14 
15 

16 
17 

18 

18 
19 
17 
13 

19 

13 
20 

21 
21 
24 
23 
25 
27 
28 

26 

2021 
£'000 

2,060 
29,789 
799 

32,648 

6,214 
619 
474 
752 

8,059 

40,707 

8,338 
8,065 
1,163 
666 
194 
42 

2020 
£'000 

2,887 
27,586 
2,604 

33,077 

5,229 
648 
391 
1,996 

8,264 

41,341 

7,939 
7,498 
949 
678 
106 
42 

18,468 

17,212 

877 
113 

990 

19,458 

1,515 
422 

1,937 

19,149 

21,249 

22,192 

34,992 
10,088 
125 
(25) 
- 
(161) 
(24,124) 

20,895 
354 
21,249 

34,992 
10,088 
125 
(25) 
696 
(155) 
(24,868) 

20,853 
1,339 
22,192 

These Financial Statements were approved by the Board of Directors on 24 August 2021 and were signed on its behalf by: 

Andrew Fryatt 
Director 
Company number: 05935923 
The accompanying Notes form part of these Consolidated Financial Statements. 

34                                                                                                                               Jaywing plc Annual Report and Accounts 2021 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Consolidated cash flow statement 

For the year ended 31 March 

Cash flow from operating activities 
Loss after tax 
Adjustments for: 
Depreciation of property, plant & equipment 
Depreciation of right of use assets 
Amortisation of intangibles 
Impairment of goodwill 
Impairment of other intangibles 
Financial expenses 
Fair value movement of put / call option 
Share-based payment expense 
Taxation charge 

Operating cash flow before changes in working capital  
(Increase) / Decrease in trade and other receivables 
Increase / (Decrease) in trade and other payables 

Cash generated from operations 

Interest paid 
Tax paid 

Net cash flow from operating activities 

Cash flow from investing activities 
Payment of deferred consideration 
Acquisition of intangible assets 
Acquisition of non-controlling interest 
Acquisition of property, plant and equipment 

Net cash outflow from investing activities 

Cash flow from financing activities 
Increase in borrowings 
Repayment of borrowings 
Repayment of Lease Liabilities (IFRS16) 

Net cash inflow / (outflow) from financing activities 

Net (decrease) / increase in cash and cash equivalents 
Cash and cash equivalents at beginning of year 

Cash and cash equivalents at end of year 

Cash and cash equivalents comprise: 
Cash at bank and in hand 

The accompanying Notes form part of these Consolidated Financial Statements. 

Note 

2021 
£'000 

2020 
£'000 

(241) 

(8,956) 

3 

12 

18 
18 
13 

259 
666 
1,118 
- 
690 
451 
(435) 
(696) 
(119) 

1,693 
(901) 

331 
666 
1,547 
5,468 
321 
518 
123 
(484) 
(436) 

(902) 
2,428 
(573) 

1,466                                                                                                                                       

2,258 

(74) 
(376) 

1,808 

(377) 
(3) 
(1,925) 
(98) 

(2,403) 

- 
- 
(649) 

(649) 

(1,244) 
1,996 

752 

953 

(279) 
(309) 

365 

(325) 
(108) 
- 
(66) 

(499) 

7,700 
(5,650) 
(610) 

1,440 

1,306 
690 

1,996 

752 

1,996 

35                                                                                                                               Jaywing plc Annual Report and Accounts 2021 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Consolidated statement of changes in equity 

Share 
Capital 
£’000 

Share 
Premium 
Account 
£’000 

Capital 
Redemption 
Reserve 
£’000 

Treasury 
Shares 
£’000 

Share 
Option 
Reserve 
£’000 

Foreign 
Currency 
Translation 
Reserve 
£’000 

34,992 

10,088 

125 

(25) 

838 

Balance at 31 March 2019  
Charge in respect of share-based 
payments 

Transactions with owners 

Profit/(loss) for the period 
Transfer in relation to lapsed share 
options 

Retranslation of foreign currency 
Total comprehensive income for the 
period 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

23 

23 

- 

(165) 

Balance at 31 March 2020  

34,992 

10,088 

125 

(25) 

Retained 
Earnings 
£’000 

Equity 
attributable 
to parent 
£’000 

Non-
controlling 
Interest 
£’000 

Total 
equity 
£’000 

(15,889) 

30,129 

1,151 

31,280 

- 

- 

23 

23 

- 

- 

23 

23 

(9,144) 

(9,144) 

188 

(8,956) 

- 

- 

- 

- 

- 

- 

(155) 

165 

- 

(165) 

696 

(155) 

(155) 

(8,979) 

(24,868) 

- 

(155) 

(9,299) 

20,853 

- 

- 

- 

(155) 

188 

(9,111) 

1,339 

22,192 

1,056 

(1,056) 

- 

(1,056) 

- 

- 

- 

71 

(241) 

- 

- 

(696) 

(6) 

71 

(943) 

354 

21,249 

- 

1,056 

(312) 

(696) 

(6) 

(1,014) 

20,895 

Acquisition of Subsidiaries 
Charge in respect of share-based 
payments 

Transactions with owners 

Profit/(loss) for the period 
Transfer in relation to lapsed share 
options 

Retranslation of foreign currency 
Total comprehensive income for the 
period 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

(696) 

- 

(696) 

- 

- 

- 

- 

- 

(6) 

(6) 

1,056 

- 

1,056 

(312) 

- 

- 

(312) 

Balance at 31 March 2021 

34,992 

10,088 

125 

(25) 

- 

(161) 

(24,124) 

The accompanying Notes form part of these Consolidated Financial Statements. 

36                                                                                                                               Jaywing plc Annual Report and Accounts 2021 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Principal Accounting Policies 

Jaywing plc is a Company incorporated in the UK and is AIM listed. 

The Consolidated Financial Statements consolidate those of Jaywing plc and its subsidiaries (together referred to as the ‘Group’). 

The  Consolidated  Financial  Statements  have  been  prepared  and  approved  by  the  Directors  in  accordance  with  International 
accounting standards in conformity with the Companies Act 2006. The Consolidated Financial Statements have been prepared 
under the historical cost convention.  

The principal accounting policies of the Group are set out below. The policies have remained unchanged from the previous. 

Going concern 
In determining the appropriate basis of preparation of the financial statements, the Directors are required to consider whether the 
Group can continue in operational existence for the foreseeable future. 

In addition to the normal process of preparing forecasts for the individual companies with the group and a consolidated position for 
the group, the board has also considered the potential impact of Covid-19 on the cash flows of the group for the assessed period to 
31 March 2023. This has been done by looking at various scenarios within the forecasts for the potential effect of changes in the 
market during the forecast period. 

Since March 2020, the economic impact of Covid-19 has resulted in revenue levels below those of the prior year, although we have 
been able to provide continuous service to our clients during this period. The Group has taken actions to protect both cash and 
profitability through this period, including voluntary salary reductions, rent deferrals and taking advantage of Government schemes 
for job retention and VAT payment deferral. The Group has continued to win new work through the period, and it remains on track to 
improve its performance year on year building on the restructure started in late 2019. 

At the beginning of the financial year being reported, the impact of Covid-19 indicated the existence of a degree of uncertainty which 
cast significant doubt, as with many other organisations, about the Group’s ability to continue as a going concern. The outcome for 
the year and the forecasts prepared by the business show that we do not consider there to be same level of uncertainty now as 
there was 12 months ago.  

In considering their position the Directors have also had regard to letters of support in respect of the secured debt which have 
received from each of the holders of that debt. Details of this debt are contained in Note 18 on page 53 and Note 30 on page 56. 

The Group financial statements do not include the adjustments that would result if the Group were unable to continue as a going 
concern. The Directors have a reasonable expectation that the Group has adequate resources to continue in existence for the 
foreseeable future and have concluded it is appropriate to adopt the going concern basis of accounting in the preparation of the 
financial statements. 

Basis of consolidation 
Subsidiaries  are  entities  controlled  by  the  Group.  Control  exists  when  the  Group  has  the  rights  to  variable  returns  from  its 
involvement with the investee and has the ability to affect these returns through its power over the investee. In assessing control, 
potential voting rights that are currently exercisable or convertible are taken into account. The Financial Statements of subsidiaries 
are included in the Consolidated Financial Statements from the date that control commences until the date that control ceases. 
Transactions between subsidiary companies are eliminated on consolidation. 

Revenue 
Revenue is generated mainly under the following four contractual models: 

1. Monthly retainers 
2. Project-based 
3. Consulting day rates 
4. Licences (with and without support) 

To determine whether to recognise revenue, the Group follows a 5-step process: 

1. Identify the contract with the customer 
2. Identify the performance obligations 
3. Determine the transaction price 
4. Allocate the transaction price to the performance obligations 
5. Recognise revenue when the performance obligations are satisfied 

The Group often enters into transactions involving a range of the Group’s products and services, for example providing a client 
with data consultancy and brand development work. In all cases, the total transaction price for a contract is allocated amongst 
the various performance obligations based on their relative stand-alone selling prices. 

37                                                                                                                               Jaywing plc Annual Report and Accounts 2021 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Revenue is recognised over time, as the Group satisfies performance obligations by transferring the promised goods or services 
to its customers. 

We recognise revenue and net revenue in the financial statements, net revenue is defined as revenue recognised against a 
client less any direct third party costs, where we act as principal in the transaction, based on the control which the group holds 
over the services provided. 

The Group recognises contract liabilities for consideration received in respect of unsatisfied performance obligations and reports 
these on the face of the consolidated balance sheet. Similarly, if the Group satisfies a performance obligation before it receives 
the consideration, the Group recognises a receivable in its consolidated balance sheet as a contract asset. 

Monthly retainers 
A client will sign up to a contract for a period of between six and 18 months, with a fixed fee each month for an agreed amount 
of work to be performed. Under each contract, there may be more than one service provided to the customer, each with different 
performance obligations, such as PPC and SEO management, which will have agreed KPIs. These services will be set out in 
the contract with revenue amounts associated and the revenue streams will be recognised separately. 

The transaction price is set out in the contract for each service provided and revenue is allocated to the various performance 
obligations on this basis. The customer may choose to take additional services for a period of time, which would be subject to a 
separate agreement. Any performance fees payable under a contract would relate to a specific month and be calculated in line 
with the provisions set out in the contract. 

Revenue is recognised over time as the customer simultaneously receives and consumes the benefits of the services as the 
service is performed. It is recognised using the output method, on a straight-line basis over the life of the contract as the amount 
of work required to perform under these contracts does not vary significantly from month to month, therefore the straight-line 
method provides a faithful depiction of the transfer of goods or services. 

Project-based 
A client will enter into a framework agreement that covers all work performed by Jaywing, and will then issue a brief or work 
order for a specific piece of work to be performed. This could be the development of a website for a client, or the production of a 
creative campaign. The work would normally take a period of between one and six months to complete. 

Normally, a specific brief or work order is provided for a project under the overall framework agreement. This will detail the 
services to be provided to the customer, with a price set out against each element as appropriate. The transaction price is set 
out in the work order for each element of the project. The customer may choose to vary the scope at any stage, and that would 
be subject to an updated work order. That work order would still be part of the original contract as those services would not be 
distinct from those in the original contract. 

Revenue is recognised over time, using the input method as Jaywing’s performance creates or enhances an asset that the 
customer controls as the asset is created or enhanced, and the revenue recognised reflects the efforts or inputs Jaywing has 
made to the satisfaction of the performance obligation. 

Consulting day rates 
A client will enter into a contract for a piece of work that is quoted as a number of days charged at a rate per day. This work will 
be either risk, marketing or data based and could involve building models, databases and analysis of data. Invoices will usually 
be raised monthly for the number of days of work performed.  

A specific piece of work is contracted for, which will normally be a number of days’ work charged at a rate per day, with different 
rates for different levels of seniority. The transaction price is set out in the contract. The customer may choose to vary the scope 
at any stage, and that would be subject to an updated work schedule. That work order would still be part of the original contract 
as those services would not be distinct from those in the original contract. 

Revenue is recognised over time as the customer simultaneously receives and consumes the benefit of the services as the 
services are performed. It is recognised using the input method, based on the number of days’ work performed during the 
month. 

Licences 
A client enters into a contract for a product licence, including support from Jaywing, to run that product and interpret the results 
from it. The product and support are not separately identifiable because the client is not able to operate the product licence 
without this support as they do not have the skills or a login to the system. The license price is set out in the contract. 

Revenue is recognised over time based on the provision of the licence and support during the month as the customer 
simultaneously receives and consumes the benefit of the services as the services are provided. 

38                                                                                                                               Jaywing plc Annual Report and Accounts 2021 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
There are no differences in payment terms for each of these categories; the only differences in payments terms are from 
individual terms agreed with clients which are between 30 and 60 days. 

Foreign currency 
Transactions in foreign currencies are translated into the entity’s functional currency at the foreign exchange rate ruling at the 
date of the transaction. Monetary assets and liabilities denominated in foreign currencies at the balance sheet date are translated 
at the foreign exchange rate ruling at that date. Foreign exchange differences arising on translation are recognised in profit or 
loss. 

Dilapidations provision 
Provision  is  made  for  expected  future  dilapidations  costs  in  respect  of  property  held  under  leases.  The  estimated  costs  are 
capitalised within leasehold improvements and depreciated over the remaining lease term. 

Judgements made by the Directors in the application of these accounting policies that have a significant effect on the Consolidated 
Financial Statements, together with estimates with a significant risk of material adjustment in the next year, are discussed in Note 
31 to the Consolidated Financial Statements. 

Classification of instruments issued by the Group 
Instruments issued by the Group are treated as equity (i.e. forming part of shareholders’ funds) only to the extent that they meet 
the following two conditions: 

§  they include no contractual obligations upon the Company  (or Group as the case may be)  to deliver cash or other financial 
assets, or to exchange financial assets or financial liabilities with another party, under conditions that are potentially unfavourable 
to the Company (or Group); and 

§  where the instrument will or may be settled in the Company’s own equity instruments, it is either a non-derivative that includes 
no obligation to deliver a variable number of the Company’s own equity instruments, or is a derivative that will be settled by the 
Company exchanging a fixed amount of cash or other financial assets for a fixed number of its own equity instruments. 

To the extent that this definition is not met, the items are classified as a financial liability. Where the instrument so classified takes 
the legal form of the Company’s own shares, the amounts presented in these Financial Statements for called up Share Capital 
and Share Premium Account exclude amounts in relation to those shares. 

Finance payments associated with financial liabilities are dealt with as part of finance expenses. Finance payments associated 
with financial instruments that are classified in equity are dividends and are recorded directly in equity. 

Property, plant and equipment 
Property, plant and equipment are stated at cost less accumulated depreciation. 

Where parts of an item of property, plant and equipment have different useful lives, they are accounted for as separate items of 
property, plant and equipment. 

Depreciation is charged to profit or loss on a straight-line basis over the estimated useful lives of each part of an item of property, 
plant and equipment. Land is not depreciated. The estimated useful lives are as follows: 

Leasehold improvements  
Office equipment  
Buildings   

- 
- 
- 

over period of lease 
3 - 5 years 
over period of lease 

It has been assumed that all assets will be used until the end of their economic life. 

Intangible assets and goodwill 
All business combinations are accounted for by applying the acquisition method. Goodwill represents the difference between the 
cost of the acquisition and the fair value of the net identifiable assets acquired. Identifiable intangibles are those that can be sold 
separately,  or  that  arise  from  legal  or  contractual  rights,  regardless  of  whether  those  rights  are  separable,  and  are  initially 
recognised at fair value. Development costs incurred in the year, which meet the criteria of IAS 38, are capitalised and amortised 
on a straight-line basis over their economic life. 

Goodwill  is  stated  at  cost  less  any  accumulated  impairment  losses.  Goodwill  is  allocated  to  cash-generating  units  and  is  not 
amortised but is tested annually for impairment. 

Other  intangible  assets  that  are  acquired  by  the  Group  are  stated  at  cost  less  accumulated  amortisation  and  accumulated 
impairment losses. 

39                                                                                                                               Jaywing plc Annual Report and Accounts 2021 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Amortisation is charged to profit or loss on a straight-line basis over the estimated useful lives of intangible assets, unless such 
lives are indefinite. Intangible assets with an indefinite useful life and goodwill are systematically tested for impairment at each 
balance sheet date. Other intangible assets are amortised from the date they are available for use. 

The estimated useful lives are as follows: 

Customer relationships 
Development costs   
Trademarks 
Order books 

- 
- 
- 
- 

4 to 12 years 
3 to 6 years 
2 to 20 years 
1 year 

Impairment 
For goodwill that has an indefinite useful life, the recoverable amount is estimated annually. For other assets, the recoverable 
amount is only estimated when there is an indication that an impairment may have occurred. The recoverable amount is the higher 
of fair value less costs to sell and value in use. Value in use is determined by assessing net present value of the asset based on 
future cash flows. 

An impairment loss is recognised whenever the carrying amount of an asset or its cash-generating unit exceeds its recoverable 
amount. Impairment losses are recognised in profit or loss. 

Impairment losses recognised in respect of cash-generating units, are allocated first to reduce the carrying amount of any goodwill 
allocated to the cash-generating unit and then to reduce the carrying amount of the other assets in the unit on a pro rata basis. A 
cash generating unit is the smallest identifiable group of assets that generates cash inflows that are largely independent of the 
cash inflows from other assets or groups of assets. With the exception of goodwill, all assets are subsequently reassessed for 
indications that an impairment loss previously recognised no longer exists. 

Put/call options 
The put/call options in Frank Digital PTY have been valued by an independent assessor and are recognised with both a service 
and non-service element in the accounts. The non-service element is fully recognised as at the date of acquisition and the fair 
value reviewed annually. The service element is treated as a cash-settled share-based payment with the share-based payment 
valued at the point of inception and the cost being spread over the life of the asset. 

Fair value measurement 
Management uses valuation techniques to determine the fair value of financial instruments and non-financial assets. This involves 
developing estimates and assumptions consistent with how market participants would price the instrument. Management bases 
its assumptions on observable data as far as possible, but this is not always available. In that case, management uses the best 
information available. Estimated fair values may vary from the actual prices that would be achieved in an arm’s length transaction 
at the reporting date (see Note 32). 

Employee benefits 

Defined contribution plans 
Obligations for contributions to defined contribution pension plans are recognised as an expense in profit or loss as incurred. 

Share-based payment transactions 
The  weighted  average  fair  value  for  the  EBITDA  performance  options  was  calculated  using  the  Black-Scholes  Merton  Option 
Pricing Model, and the fair value for the share price options was calculated using the Monte Carlo Model. This is charged to profit 
or loss over the vesting period of the award. The charge to profit or loss takes account of the estimated number of shares that will 
vest. Where the options do not have any market conditions attached, the number expected to vest is reassessed at each reporting 
period. All share-based remuneration is equity-settled. Provision is made for National Insurance when the Group is committed to 
settle this liability. The charge to profit or loss takes account of the options expected to vest, is deemed to arise over the vesting 
period, and is discounted. The remaining share based payment schemes were terminated in October 2020. 

Provisions 
A provision is recognised in the balance sheet when the Group has a present legal or constructive obligation as a result of a past 
event,  and  it  is  probable  that  an  outflow  of  economic  benefits  will  be  required  to  settle  the  obligation.  If  the  effect  is  material, 
provisions are determined by discounting the expected future cash flows at a pre-tax rate that reflects current market assessments 
of the time value of money and, where appropriate, the risks specific to the liability. 

Expenses 

Leases 
The Company reports using IFRS 16, whereby the Company now recognises a lease liability and a right of use asset. 

40                                                                                                                               Jaywing plc Annual Report and Accounts 2021 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The Group leases four offices and printers. The Group has elected not to separate lease and non-lease components and instead 
accounts for these as a single lease component. The lease agreements do not impose any covenants other than the security 
interests in the leased assets that are held by the lessor. Leased assets may not be used as security for borrowing purposes. 

Assets and liabilities arising from a lease are initially measured on a present value basis. Lease liabilities include the net present 
value of the following lease payments: 

• fixed payments (including in-substance fixed payments), less any lease incentives receivable; 
• variable lease payment that are based on an index or a rate, initially measured using the index or rate as at the commencement 
date; 
• amounts expected to be payable by the group under residual value guarantees; 
• the exercise price of a purchase option if the group is reasonably certain to exercise that option; and 
• payments of penalties for terminating the lease, if the lease term reflects the group exercising that option. 

Lease payments to be made under reasonably certain extension options are also included in the measurement of the liability. The 
lease payments are discounted using the interest rate implicit in the lease. If that rate cannot be readily determined, which is 
generally the case for leases in the group, the lessee’s incremental borrowing rate is used, being the rate that the individual lessee 
would have to pay to borrow the funds necessary to obtain an asset of similar value to the right of use asset in a similar economic 
environment with similar terms, security and conditions. 

To determine the incremental borrowing rate, the Group, where possible, uses recent third-party financing received by the individual 
lessee as a starting point, adjusted to reflect changes in financing conditions since third party financing was received. 

If the Group is exposed to potential future increases in variable lease payments based on an index or rate, which are not included in 
the lease liability until they take effect, then when adjustments to lease payments based on an index or rate take effect, the lease 
liability is reassessed and adjusted against the right of use asset. 

Lease payments are allocated between principal and finance cost. The finance cost is charged to profit or loss over the lease period 
so as to produce a constant periodic rate of interest on the remaining balance of the liability for each period. 

Right of use assets are measured at cost comprising the following: 
• the amount of the initial measurement of lease liability; 
• any lease payments made at or before the commencement date less any lease incentives received; 
• any initial direct costs; and 
• restoration costs. 

Right of use assets are generally depreciated over the shorter of the asset's useful life and the lease term on a straight-line basis. If 
the Group is reasonably certain to exercise a purchase option, the right of use asset is depreciated over the underlying asset’s 
useful life.  

Payments associated with short-term leases of equipment and all leases of low-value assets are recognised on a straight-line basis 
as an expense in profit or loss. Short-term leases are leases with a lease term of 12 months or less. 

Incentives received to enter into an operating lease are credited to the profit and loss account, to reduce the lease expense, on 
a straight-line basis over the period of the lease. Associated costs, such as maintenance and insurance, are expensed as 
incurred. 

Net financing costs 
Net financing costs comprise interest payable and interest receivable on funds invested. Interest income and interest payable are 
recognised in profit or loss as they accrue using the effective interest method. 

Taxation 
Tax on the profit or loss for the year comprises current and deferred tax. Tax is recognised in profit or loss, except to the extent 
that it relates to items recognised in other comprehensive income, or directly in equity, in which case it is recognised in other 
comprehensive income or in equity, respectively. 

Current tax is the expected tax payable on the taxable income for the year, using tax rates enacted or substantively enacted at 
the balance sheet date, and any adjustment to tax payable in respect of previous years. 

Deferred tax is provided on temporary differences between the carrying amounts of assets and liabilities for financial reporting 
purposes and the amounts used for taxation purposes, except to the extent that it arises on: 

• 
• 

• 

the initial recognition of goodwill; 
the initial recognition of assets or liabilities that affect neither accounting nor taxable profit other than in a business 
combination; 
differences relating to investments in subsidiaries to the extent that they will probably not reverse in the foreseeable future. 

41                                                                                                                               Jaywing plc Annual Report and Accounts 2021 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The amount of deferred tax provided is based on the expected manner of realisation or settlement of the carrying amount of assets 
and liabilities, using tax rates enacted or substantively enacted at the balance sheet date. 

A deferred tax asset is recognised only to the extent that it is probable that future taxable profits will be available against which 
the asset can be utilised. 

Financial assets 

Cash and cash equivalents 
Cash and cash equivalents comprise cash balances and call deposits. Bank borrowings that are repayable on demand and form 
an integral part of the Group’s cash management are included as a component of cash and cash equivalents for the purpose only 
of the statement of cash flows. 

Trade and other receivables 
IFRS 9’s impairment requirements use more forward-looking information to recognise expected credit losses – the ‘expected credit 
loss (ECL) model’. This replaced IAS 39’s ‘incurred loss model’. 

Recognition of credit losses is no longer dependent on the Group first identifying a credit loss event. Instead the Group considers a 
broader range of information when assessing credit risk and measuring expected credit losses, including past events, current 
conditions, reasonable and supportable forecasts that affect the expected collectability of the future cash flows of the instrument. 

Measurement of the expected credit losses is determined by a probability-weighted estimate of credit losses over the expected life 
of the financial instrument. 

Financial liabilities 

Interest-bearing borrowings 
Interest-bearing  borrowings  are  recognised  initially  at  fair  value  less  attributable  transaction  costs.  Subsequent  to  initial 
recognition, interest-bearing borrowings are stated at amortised cost with any difference between cost and redemption value being 
recognised in profit or loss over the period of the borrowings on an effective interest basis. 

Trade and other payables 
Trade payables are initially recorded at fair value and thereafter at amortised cost using the effective interest rate method. 

Segmental reporting 
The Group reports its business activities in three client-facing operating segments: Retail, FMCG and Financial & Professional 
Services. 

Share Capital  
Share Capital represents the nominal value of shares that have been issued. 

Share Premium 
Share Premium includes any premiums received on issue of Share Capital. Any transaction costs associated with the issuing of 
shares are deducted from Share Premium, net of any related income tax benefits. 

Capital Redemption Reserve 
Capital Redemption Reserve represents the amount by which the nominal value of the shares purchased or redeemed is greater 
than proceeds of a fresh issue of shares.  

Shares Purchased for Treasury  
Represents the nominal value of the shares purchased by the Company. 

Share Option Reserve  
Represents the fair value charge of share options in issue. 

Foreign Currency Translation Reserve 
Represents the exchange differences on retranslation of foreign operations. 

Retained Earnings 
Retained Earnings includes all current and prior period retained profits and share-based employee remuneration. 

Non-controlling interests 
The profit or loss attributable to the non-controlling ownership stakes in subsidiary companies is transferred from Retained Earnings 
to non-controlling interests each year. 

Significant judgement in applying accounting policies and key estimation uncertainty 

42                                                                                                                               Jaywing plc Annual Report and Accounts 2021 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
When preparing the financial statements, management makes a number of judgements, estimates and assumptions about the 
recognition and measurement of assets, liabilities, income and expenses. 

Significant management judgement 
The following are significant management judgements in applying the accounting policies of the Company that have the most 
significant effect on the financial statements. 

Capitalisation of internally developed software 
Distinguishing the research and development phases of a new customised software project and determining whether the recognition 
requirements for the capitalisation of development costs are met requires judgement. After capitalisation, management monitors 
whether the recognition requirements continue to be met and whether there are any indicators that capitalised costs may be 
impaired. 

Useful lives of depreciable assets 
Management reviews its estimate of the useful lives of depreciable assets at each reporting date, based on the expected utility of 
the assets. Uncertainties in these estimates relate to technological obsolescence that may change the utility of certain software and 
IT equipment.  

Accounting estimates and judgements 

Accounting estimates 

Impairment of goodwill and other intangible assets 
The carrying amount of goodwill is £29,789k (2020: £27,586k) and the carrying amount of other intangible assets is £799k (2020: 
£2,604k). The Directors are confident that the carrying amount of goodwill and other intangible assets is fairly stated and have 
carried out an impairment review. The forecast cash generation for each CGU and the WACC represent significant assumptions 
and should the assumptions prove to be incorrect, there would be a significant risk of a material adjustment within the next financial 
year. The sensitivity to the key assumptions is shown in Note 14. 

Accounting judgements 

Recognition of revenue 
The Directors consider that they act as a principal in transactions where the Group assumes the credit risk. Where this is via an 
agency arrangement and the Group assumes the credit risk for all billings, it therefore recognises gross billings as revenue. For 
other income sources, revenue recognition is assessed in line with the five steps of IFRS. 

Recognition of contract assets and liabilities 
Contract assets related to the portion of performance obligations already fulfilled by the Group and for which the definitive right to 
receive cash was subject to completing further work under the relevant contract. Contract assets are converted into trade 
receivables at the point that work delivered to the client is invoiced resulting in the Group’s unconditional right to receive cash. 
Contract assets therefore represent a portion of future payments receivable by the Group under existing contracts. 

Contract liabilities consist of cash advances received from customers on account of work orders received and the remaining 
liabilities relate to the amount of performance obligations still to be fulfilled and for which payment has already been received from 
the client. 

Put / Call Option 
The put/call options in Frank Digital PTY have been valued by an independent assessor and are recognised with both a service 
and non-service element in the accounts. The non-service element is fully recognised as at the date of acquisition and the fair 
value reviewed annually. The service element is treated as a cash-settled share-based payment with the share-based payment 
valued at the point of inception and the cost being spread over the life of the asset. 

Identification of performance obligations 
The determination of the number of distinct performance obligations in a contract requires judgement, based on whether the 
customer can benefit from use of the service on its own or together with other resources that are readily available to it, and also 
whether the promise to transfer the service is separately identifiable from other promises in the contract. As explained in the 
accounting policy for revenue, contracts usually include just one distinct performance obligation. 

Allocation of the transaction price to performance obligations 
Where a contract contains multiple performance obligations, the transaction price is required to be allocated to the different 
performance obligations. Wherever possible, the transaction price is allocated on a standalone selling price basis, by reference to 
the agreed customer statement of works. In the event that this is not available, the price is allocated to the various performance 
obligations on a reasonable basis with reference to the expected time involved in performing the service and management’s 
experience of similar projects. 

43                                                                                                                               Jaywing plc Annual Report and Accounts 2021 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Consolidated Financial Statements 

1.  Segmental analysis 

During  the  year  2020/21,  the  Group  reported  its  operations  by  client-facing  market  segments  (Retail,  FMCG,  Financial  & 
Professional Services), reflecting the revised operating divisions of the Group. 

During the year, no customer accounted for greater than 10% of the Group's revenue (2020: None). 

Group Net Revenue by Client Facing Operating Segments 

Retail 
FMCG 
Financial & Professional Services 

“Retail” includes: 
“FMCG” includes: 

“Financial & Professional Services ” includes: 

Net Revenue by Geographic Markets 

United Kingdom 
Australia 

All revenue is recognised over time. 

2021 
£'000 

7,337 
6,317 
6,511 
20,165 

2020 
£'000 

8,686 
7,776 
7,581 
24,043 

Retail, Travel & Leisure, Hospitality, Property & Utilities 
Consumer Goods, Industrial, Telecoms, Support Services, Healthcare, 
Education, Public Sector & Non-Profit 
Financial & Professional Services 

2021 
£'000 
15,969 
4,196 
20,165 

2020 
£'000 
20,180 
3,863 
24,043 

Net Revenue is defined as revenue less third-party direct costs of sale. Revenue in the UK was £21,706k (2020: £25,810k), and in 
Australia £4,251k (2020: £3,913k). 

Non-current assets by Geographic Markets  

The Group’s non-current assets (other than financial instruments, investments accounted for using the equity method, deferred tax 
assets and post-employment benefit assets) are located into the following geographic markets: 

United Kingdom 
Australia 

Non-current assets are allocated based on their physical location. 

2.  Other operating income 

Other operating income 

2021 
£'000 
32,554 
94 
32,648 

2021 
£'000 

793 

2020 
£'000 
32,963 
114 
33,077 

2020 
£'000 

38 

The  Group  has  taken  the  option  to  present  income  received  from  Government  sources  in  relation  to  Covid-19  as  other  operating 
income,  rather  than  netted  against  costs.  The  Group  received  funds  from  the  UK  Government  under  the  Covid-19  Job  Retention 
Scheme of £451,000. Under the corresponding scheme in Australia, Cashflow boost and Job Keepers, the Group received £330,000. 
Of the £781,000 received in the year to March 2021, £601,000 was received in the six month period to September 2020. 

Other operating income includes amounts received from the administrator of a client for a contractual obligation to perform services 
on their behalf. During the year, the Group received a further distribution of £12,000 (2020: £38,000). It is anticipated there may be 
further distributions in the future but the Board is unaware of the quantum or timing of these potential receipts. 

44                                                                                                                               Jaywing plc Annual Report and Accounts 2021 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
3.  Operating expenses 

Continuing operations: 

Wages and salaries 
Social Security Costs 
Other Pension Costs 
Share-based payments credits 
Fair value movement on put / call option 
Depreciation of property, plant & equipment 
Depreciation of right of use assets 
Restructuring costs 
Amortisation 
Impairment to the carrying value of goodwill 
Impairment of other intangible assets 
Other operating expenses 

Total operating expenses 

2021 
£'000 

13,135 
1,267 
707 
(696) 
(435) 
259 
666 
488 
1,118 
- 
690 
3,668 

20,867 

2020 
£'000 

16,511 
1,793 
1,021 
(484) 
123 
331 
666 
867 
1,547 
5,468 
321 
4,791 

32,955 

Impairment of other intangible assets in 2021 relates to the retirement of a brand name as part of the restructuring activities and 
the move towards trading only as Jaywing in the UK. 

The fair value movement in put / call option in 2021 relates to the crystallisation of a gain on the acquisition of the remaining 
25% of Massive Group PTY Ltd and a movement in relation to the fair value measurement of the Frank Digital PTY Ltd put / call 
option. 

4.  Finance costs 

Interest expense 
Interest on lease liabilities (see note 13) 
Fair values finance charge / (credit) on Put / Call option 
Total 

5.  Tax credit 

Recognised in the consolidated statement of comprehensive income: 
Current year tax 
Origination and reversal of temporary differences 

Total tax credit 

Reconciliation of total tax charge: 
Loss before tax 

Taxation using the UK Corporation Tax rate of 19% (2019: 19%) 
Effects of: 
Non-deductible expenses 

Total tax credit 

2021 
£'000 

403 
74 
(26) 
451 

2021 
£'000 

224 
(343) 

(119) 

2020 
£'000 

404 
101 
13 
518 

2020 
£'000 

(193) 
(243) 

(436) 

(360) 

(9,392) 

(68) 

(1,784) 

(51) 

(119) 

1,348 

(436) 

45                                                                                                                               Jaywing plc Annual Report and Accounts 2021 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
6.  Loss per share 

Basic loss per share 

Diluted loss per share 

2021 
Pence per 
Share 

2020 
Pence per 
Share 

(0.34p) 

(9.95p) 

(0.34p) 

(9.95p) 

Loss per share has been calculated by dividing the loss attributable to shareholders by the weighted average number of ordinary 
shares in issue during the year.  

The calculations of basic and diluted loss per share are: 

Loss for the year attributable to shareholders 

Weighted average number of ordinary shares in issue: 

Basic 
Adjustment for share options 

Diluted 

7.  Auditor's remuneration 

Auditor's remuneration: 
Audit of Company Financial Statements 

Other amounts payable to the auditor and its associates in respect of: 
Audit of Subsidiary Company Financial Statements 
Audit related assurance services 
Taxation compliance services 
Taxation advisory services 

2021 
£'000 

2020 
£'000 

(318) 

(9,299) 

2021 
Number 

2020 
Number 

93,432,217 
- 

93,432,217 
3,243,178 

93,432,217 

96,675,395 

2021 
£'000 

2020 
£'000 

40 

97 
4 
30 
66 

37 

90 
4 
28 
44 

Amounts  paid  to  the  Group’s  auditor  in  respect  of  services  to  the  Company,  other  than  the  audit  of  the  Company’s  Financial 
Statements, have not been disclosed separately as the information is required instead to be disclosed on a consolidated basis. In 
addition  to  last  year’s  reported  audit  figures  an  amount  was  agreed  and  paid  to  cover  over-runs  of  £40,000,  making  the  total 
payable in relation to the audit £167,000. 

46                                                                                                                               Jaywing plc Annual Report and Accounts 2021 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
8.  Key management personnel compensation 

Key management of the Group is considered to be the Board of Directors and the Senior Leadership Team. 

Short-term benefits: 
Salaries including bonuses 
Social security costs 

Total short-term benefits 

Share-based payment credit 
Defined contribution pension plan costs 

Key management compensation 

Further information in respect of Directors is given in the Directors’ Remuneration Report on page 16. 

Remuneration in respect of Directors was as follows: 

Emoluments receivable 
Fees paid to third parties for Directors’ services 
Company pension contributions to money purchase pension schemes 

2021 
£’000 

1,429 
182 

1,611 

(696) 
103 

1,018 

2021 
£'000 

276 
28 
14 
318 

2020 
£’000 

1,912 
246 

2,158 

(484) 
190 

1,864 

2020 
£'000 

733 
30 
87 
850 

During the current period and the prior year, there were no benefits accruing to Directors in respect of the defined contribution 
pension scheme. 

The highest paid Director received remuneration of £208,000 (2020: £257,000). 

9.  Staff numbers and costs 

The average number of persons employed by the Group (including Directors) during the year, analysed by category, was as 
follows: 

Management and administration 
Client Service Staff 

The aggregate payroll costs of these persons were as follows: 

Wages and salaries 
Social security costs 
Other pension costs 
Share option (credits) – PSP Options (see Note 10) 
Share option (credits) – Employers NI (see Note 10) 

2021 
Number 

2020 
Number 

44 
245 

289 

2021 
£'000 

13,135 
1,267 
707 
(588) 
(108) 

14,413 

73 
287 

360 

2020 
£'000 

16,511 
1,793 
1,021 
(409) 
(75) 

18,841 

47                                                                                                                               Jaywing plc Annual Report and Accounts 2021 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
10.  Employee benefits 

The Group had granted share options under the Jaywing plc Performance Share Plan. 

The share option schemes terminated in October 2020. Details are as follows: 

At start of the year 
Issued during the year 
Exercised during the year 
Lapsed during the year 

At end of the year 

Exercisable at end of year 

2021 

2020 

Number of 
share options 

3,301,200 
- 
- 
(3,301,200) 

- 

- 

Weighted 
average 
exercise 
price 

Number of 
share options 

Weighted 
average 
exercise 
price 

5.0p 
5.0p 
5.0p 
5.0p 

5.0p 

6,169,926 
- 
- 
(2,868,726) 

3,301,200 

5.0p 

850,865 

5.0p 
5.0p 
5.0p 
5.0p 

5.0p 

5.0p 

The share options scheme was terminated in October 2020. 

Share options outstanding at the year-end were as follows: 

As at 31 March 2021 

Number 
- 

As at 31 March 2020 

Number 
3,301,200 

Exercise price 
- 

                           Period of exercise 
From 
- 

To 
- 

Exercise price 
5.0p 

                           Period of exercise 
From 
01/04/2017 

To 
30/09/2022 

Credit to the statement of comprehensive income 
Under IFRS 2, the Group is required to recognise an expense in the relevant Company’s Financial Statements. The expense is 
apportioned over the vesting period based upon the number of options which are expected to vest and the fair value of those 
options at the date of grant. In the year to March 2021 this resulted in a credit to the P&L of £696k. 

11. 

Interests in Subsidiaries 

The details of subsidiaries held directly by the Group are set out in Note 12 of the plc Parent Company accounts. After the 
acquisition of the remaining 25% of Massive Group Pty in October 2020, the Group includes one subsidiary (2020: two) with 
material non-controlling interests (NCI): 

Name 

Massive Group PTY 
Frank Digital PTY 

Proportion of ownership interests 
and voting rights held by NCI 
2020 
% 
25 
25 

2021 
% 
- 
25 

Total comprehensive 
income allocated to NCI 
2020 
£’000 
147 
41 
188 

2021 
£’000 
- 
71 
71 

Accumulated NCI 
2020 
£’000 
1,056 
283 
1,339 

2021 
£’000 
- 
354 
354 

No dividends were paid to the NCI during the financial years 2021 and 2020. 

Jaywing plc acquired the remaining 25% of Massive Group PTY on 21 October 2020 after the remaining shareholders exercised 
their put option. The 25% stake was acquired for $4.0m (£2.2m), the total consideration for the purchase of the 100% interest was 
$9.6m (£5.4m). At 31 March 2021 an amount of £0.3m was still outstanding to the original shareholders, this was fully paid by 30 
June 2021. 

48                                                                                                                               Jaywing plc Annual Report and Accounts 2021 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
12.  Property, plant and equipment 

Cost 
At 1 April 2019 
Additions 
Recognition of right of use assets 
Disposals 

At 31 March 2020 
Additions 
Disposals 

At 31 March 2021 

Depreciation 
At 1 April 2019 
Depreciation charge for the year 
Depreciation of right of use assets 
Depreciation on disposals 

At 31 March 2020 
Depreciation charge for the year 
Depreciation of right of use asset 
Depreciation on disposals 

At 31 March 2021 

Net book value 

At 31 March 2021 

At 31 March 2020 

At 1 April 2019 

Buildings 
£'000 

- 

2,673 
- 

2,673 
- 
- 

2,673 

- 
- 
640 
- 

640 
- 
640 
- 

1,280 

1,393 

2,033 

- 

Leasehold 
improvements 

£'000 

1,438 
- 
- 
- 

1,438 
- 
- 

1,438 

1,018 
40 
- 
- 

1,058 
67 
- 
- 

1,125 

313 

380 

420 

Office 
equipment 
£'000 

1,411 
66 
130 
(432) 

1,175 
98 
(679) 

594 

816 
291 
26 
(432) 

701 
192 
26 
(679) 

240 

354 

474 

595 

Total 
£'000 

2,849 
66 
2,803 
(432) 

5,286 
98 
(679) 

4,705 

1,834 
331 
666 
(432) 

2,399 
259 
666 
(679) 

2,645 

2,060 

2,887 

1,015 

The assets are covered by a fixed charge in favour of the Group’s lenders. 

49                                                                                                                               Jaywing plc Annual Report and Accounts 2021 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
13.  Leases 

The company has lease contracts for offices occupied and printers. The amounts recognised in the financial statements in relation 
to the leases are as follows: 

(i) Amounts recognised in the consolidated balance sheet 
The balance sheet shows the following amounts relating to leases: 

Right of use assets 
Buildings 
Plant and machinery 

Lease liabilities 
Current 
Non-current 

(ii) Amounts recognised in the income statement 
The income statement shows the following amounts relating to leases: 

Depreciation charge of right of use assets 
Buildings 
Plant and machinery 

Interest expense (included in finance cost) 

2021 
£'000 

1,393 
78 
1,471 

666 
877 
1,543 

2021 
£'000 

640 
26 
666 

74 

2020 
£'000 

2,033 
104 
2,137 

678 
1,515 
2,193 

2020 
£'000 

640 
26 
666 

101 

There are no other amounts relating to low value or short term leases excluded from the above amounts. 

14.  Goodwill 

Cost and net book value 

At 1 April 2019 

Impairment in year 

At 31 March  2020  

Additions (note 11) 

At 31 March 2021 

Goodwill by Geographic Market 

United Kingdom 

Australia 

  Goodwill 
£'000 

33,054 

(5,468) 

27,586 

2,203 

29,789 

2021 

£'000 

2020 

£'000 

24,873 

24,873 

4,916 

2,713 

29,789 

27,586 

Goodwill and other intangible assets have been tested for impairment by assessing the value in use of the relevant cash generating 
units (“CGU”), the cash generating units are measured at UK and Australia level as this is how we will be reviewing the trading 
positions going forward. This is a change to previous year when there were 6 CGU’s used in the forecast, the re-organisation of 
the business operation means that it is more accurate to use 2 CGU’s for forecasting, as this is how the businesses are run on a 
day to day basis. The value in use calculations were based on projected cash flows in perpetuity. Budgeted cash flows for 2021/22 
to 2028/29 were used. These were based on  the forecast for 2022 with growth rates of  7.5% then applied to EBITDA  for the 
following two years, and 2.5% for subsequent years. In management’s view this is a conservative assumption. 

50                                                                                                                               Jaywing plc Annual Report and Accounts 2021 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The average year-on-year growth in earnings before interest, tax, depreciation and amortisation (EBITDA) that has been used as 
the basis for forecasting cash flows for each of the cash generating units when testing for impairment were: 

2022/23 to 2023/24 
2024/25 to Perpetuity 

Year-on-year 
growth 
7.5% 
2.5% 

These growth rates are based a conservative view to give consistency with prior year valuation models. The growth rates shown are 
the average applied to the cash flows of the individual cash generating units and do not form a basis for estimating the consolidated 
profits of the Group in the future. The growth rates used and the periods they cover are based on an ability to deliver additional 
revenue efficiently.  

The discount rate used to test the cash generating units was the Group’s post-tax Weighted Average Cost of Capital (“WACC”) 
of 11.5% (2020:10.9%). The individual cash generating units were assessed for risk variances from the WACC, but in the absence 
of geographical risk, currency risk and any significant price risk variations, the same WACC was used for all the cash generating 
units. 

As a result of these tests, no impairment was considered necessary (2020: £5,468k).  

As part of the review, a number of scenarios were calculated using the impairment model. These looked at what effect changes in 
the WACC rates and movements in EBITDA would have to the outcome.  

•  With no movement in EBIDTA a movement of 0.5% to 12% in the WACC rate gave the result of no impairment,  
• 
• 
• 
• 

A movement by 1% to 12.5% gave rise to no impairment .  
Keeping the WACC rate at 11.5% and reducing EBITDA by 5% gave rise to no impairment .  
A reduction of EBITDA by 10% gave rise to no impairment.  
The final test was an increase in WACC by 1% to 12.5% and a reduction in EBITDA by 10%, this gave rise to an 
impairment of £2,313k. 

15.  Other intangible assets 

Customer 
relationships 

Order books 

Trademarks 

Development 
costs 

£'000 

£’000 

£’000 

£'000 

Cost  

At 1 April 2019 

21,305 

1,457 

Additions during the year from acquisitions 

- 

- 

1,080 

- 

1,080 

- 

- 

21,305 

1,457 

- 

- 

- 

- 

21,305 

1,457 

1,080 

18,610 

1,296 

321 

20,227 

875 

- 

- 

1,457 

- 

- 

1,457 

- 

- 

- 

313 

51 

- 

364 

26 

- 

690 

21,102 

1,457 

1,080 

203 

1,078 

2,695 

- 

- 

- 

- 

716 

767 

Total 

£'000 

25,313 

108 

25,421 

3 

(161) 

25,263 

20,949 

1,547 

321 

22,817 

1,118 

(161) 

690 

24,464 

799 

2,604 

4,364 

1,471 

108 

1,579 

3 

(161) 

1,421 

569 

200 

- 

769 

217 

(161) 

- 

825 

596 

810 

902 

At 31 March 2020 

Additions during the year 

Disposals during the year 

At 31 March 2021 

Amortisation 

At 1 April 2019 

Amortisation charge for the year 

Intangible impairment 

At 31 March 2020 

Amortisation charge for the year 

Disposal 

Intangible impairment 

At 31 March 2021 

Net book amount 

At 31 March 2021 

At 1 April 2020 

At 1 April 2019 

51                                                                                                                               Jaywing plc Annual Report and Accounts 2021 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The remaining amortisation period for customer relationships is one year. The trademarks relate one entity and a trade name, this 
name stopped being used during the period and the balance has been impaired to nil value to reflect the retirement of the name.  

The cost of brought forward customer relationships was determined as at the date of acquisition of the subsidiaries by professional 
valuers. The valuations used the discounted cash flow method, assuming rates of customer attrition at 10% and sales growth at 
2% each year. The discount rate applied at that time to the future cash flows were specific to each Subsidiary and were all in the 
range 14.6% to 15.5%.  

Trademarks represent the trading names used by the company. These are estimated to have an economic life of 20 years, the 
remaining trading name covered by this was retired in the year and the corresponding balance impaired to nil value. 

Development costs relate to internally developed products that are either sold to clients standalone or used to provide services to 
them. 

Goodwill and other intangible assets have been tested for impairment. The method, key assumptions and results of the 
impairment review are detailed in Note 14. On the basis of this review, it has been concluded that there is no need to impair the 
carrying value of these intangible assets (2020: £321,000). 

16.  Trade and other receivables 

Trade receivables 
Prepayments  
Deferred tax 
Other receivables 

The carrying amount of trade and other receivables approximates to their fair value. 

17.  Contract assets and liabilities 

Contract assets 

Accrued income 

2021 
£'000 

5,536 
426 
158 
94 

6,214 

2020 
£'000 

4,503 
559 
104 
63 

5,229 

2021 
£'000 

619 

2020 
£'000 

648 

Contract assets related to the portion of performance obligations already fulfilled by the Group and for which the definitive right to 
receive cash was subject to completing further work under the relevant contract. Contract assets are converted into trade 
receivables at the point that work delivered to the client is invoiced resulting in the Group’s unconditional right to receive cash. 
Contract assets therefore represent a portion of future payments receivable by the Group under existing contracts. 

Contract Liabilities 

At 31 March 2020 
Recognised in year 
Invoiced in year 
At 31 March 2021 

Deferred 
Revenue 
£'000 

949 
(885) 
1,099 
1,163 

Contract liabilities consist of cash advances received from customers on account of work orders received and the remaining 
liabilities relate to the amount of performance obligations still to be fulfilled and for which payment has already been received from 
the client. 

52                                                                                                                               Jaywing plc Annual Report and Accounts 2021 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
18.  Borrowings and Net Debt 

Borrowings 

Average interest rates at the balance sheet date were: 

2021 
£'000 

2020 
£'000 

8,338 

7,939 

% 

4.82 

% 

5.42 

As the loans are at variable market rates their carrying amount is equivalent to their fair value.  

The borrowings are repayable on demand and interest is calculated at 3 month LIBOR plus a margin. The reduction in the LIBOR rate 
over the last year has led to a reduction in the underlying rate of interest payable on the loan.  

The borrowings are secured by charges over all the assets of Jaywing  and guarantees and charges over all of the assets of the 
various  subsidiaries  (Jaywing  UK  Limited  (formerly  known  as  Scope  Creative  marketing  Limited),  Alphanumeric  Limited,  Gasbox 
Limited, Jaywing Central Limited, Jaywing Innovation limited, Bloom Media (UK) Limited, Epiphany Solutions limited). 

Further details of the borrowings are provided in Note 30 on page 56. 

Reconciliation of Net debt 

Cash and cash equivalents 
Borrowings 

Net Debt 

1 April 2020 

Cash flow 

£’000 

£’000 

1,996 
(7,939) 

(5,943) 

(1,244) 
- 

(1,244) 

Accrued 
Interest not 
paid 
£’000 

- 
(399) 

(399) 

The changes in the Group’s liabilities arising from financing activities can be classified as follows: 

1 April 2020 

Interest accrued not paid 

31 March 2021 

1 April 2019 

Cash-flows: 
- 

Repayment 

- 

Proceeds 

Interest accrued not paid 

31 March 2020 

Long-term 
borrowings 
£’000 

Short-term 
borrowings 
£’000 

- 

- 

- 

7,939 

399 

8,338 

Long-term 
borrowings 
£’000 

Short-term 
borrowings 
£’000 

3,850 

1,800 

(3,850) 

(1,800) 

- 

- 

- 

7,700 

239 

7,939 

31 
March 
2021 
£’000 

752 
(8,338) 

(7,586) 

Total 

£’000 

7,939 

399 

8,338 

Total 

£’000 

5,650 

(5,650) 

7,700 

239 

7,939 

53                                                                                                                               Jaywing plc Annual Report and Accounts 2021 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
19.  Trade and other payables 

Trade payables 
Tax and social security 
Accruals 
Deferred Consideration 
Other payables 

2021 
£'000 

2,145 
2,161 
2,402 
1,236 
121 

8,065 

2020 
£'000 

2,301 
1,052 
2,376 
1,769 
- 

7,498 

The carrying amount of trade and other payables approximates to their fair values. All amounts are short term. 

Deferred consideration (comprising put/call options and other deferred consideration) is carried at fair value through profit and 
loss account movements (see Note 33). 

Provisions 

At 1 April 2020 and 31 March 2021 

Total provisions are analysed as follows: 
Current 

2021 
£'000 

42 

42 

2020 
£'000 

42 

42 

At 31 March 2021 a provision of £42,000 (2020: £42,000) was recognised for dilapidations costs expected to be incurred on exit of 
property. The provision has been estimated based on the costs already incurred to bring the property to its current condition. The 
estimated costs have not been discounted as the impact is not considered to be significant. There are no significant uncertainties 
about the amount or timing. 

20.  Deferred tax assets and liabilities 

Recognised deferred tax assets and liabilities: 

Accelerated capital allowances on property, plant and equipment: 
At start of year 
Prior year adjustment 
Origination and reversal of temporary differences 

At end of year 

Other temporary differences: 
At start of year 
Prior year adjustment 
Origination and reversal of temporary differences 

At end of year 

Total deferred tax: 
At start of year 
Origination and reversal of temporary differences (Note 5) 

At end of year 

Origination on acquisition 
Deferred tax is included within: 
Deferred tax liability 
Deferred tax asset 

2021 
£'000 

(27) 
(1) 
(20) 

(48) 

345 
(41) 
(301) 

3 

318 
(363) 

(45) 

113 
(158) 

(45) 

2020 
£'000 

12 
(2) 
(37) 

(27) 

549 
(7) 
(197) 

345 

561 
(243) 

318 

422 
(104) 

318 

The majority of the other temporary differences relates to the liability arising on the valuation of intangible assets on acquisition. 

There  are  no  deductible  differences  or  losses  carried  forward  for  which  no  deferred  tax  asset  is  recognised.  There  are  no 
temporary differences associated with investments in Subsidiaries for which deferred tax liabilities have not been recognised. 

54                                                                                                                               Jaywing plc Annual Report and Accounts 2021 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The  March  2021  Budget  announced  an  increase  in  the  UK  standard  rate  of  corporation  tax  to  25%  from  1  April  2023.  The 
legislation received Royal Assent on 10 June 2021 so was substantively enacted after the reporting date. Deferred tax as at 31 
March 2021 has therefore been provided at 19%. 

21.  Share capital 

Authorised: 

Authorised Share Capital at 31 March 
2020 and at 31 March 2021 

Allotted, issued and fully paid: 

At 31 March 2020 

At 31 March 2021 

45p deferred 
shares 
£’000 

5p ordinary 
shares 
£’000 

45,000 

10,000 

45p deferred 
shares 
Number 

5p ordinary 
shares 
Number 

67,378,520 

93,432,217 

67,378,520 

93,432,217 

£’000 

34,992 

34,992 

The 5 pence ordinary shares have the same rights (including voting and dividend rights and rights on a return of capital) as the 
previous 50 pence ordinary shares. Holders of the 45 pence deferred shares do not have any right to receive notice of any General 
Meeting of the Company or any right to attend, speak or vote at any such meeting. The deferred shareholders are not entitled to 
receive any dividend or other distribution and shall, on a return of assets in a winding up of the Company, entitle the holders only 
to the repayment of the amounts paid up on the shares, after the amount paid to the holders of the new ordinary shares exceeds 
£1,000,000 per new ordinary share. The deferred shares are also incapable of transfer and no share certificates have been issued 
in respect of them.  

22.  Share premium  

At start and end of year 

23.  Treasury shares 

2021 
£'000 

2020 
£'000 

10,088 

10,088 

2021 
£'000 

2020 
£'000 

At start and end of year (99,622 shares) 

(25) 

(25) 

24.  Capital redemption reserve 

At start and end of year 

25.  Share option reserve 

At start of year 
Share option charge 
Transfer in relation to lapsed share options 

At end of year 

2021 
£'000 

2020 
£'000 

125 

125 

2021 
£'000 

696 
- 
(696) 

- 

2020 
£'000 

838 
23 
(165) 

696 

The Board of Directors approved the original transfer of reserves from Retained Earnings to a designated share option reserve.   

55                                                                                                                               Jaywing plc Annual Report and Accounts 2021 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
26.  Non-controlling interest 

At start of year 
Acquisition of subsidiaries (note 11) 
Share of profit for the year 

At end of year 

27.  Foreign currency translation reserve 

At start of year 
Exchange differences on translation of foreign operations 

At end of year 

28.  Retained earnings 

At start of year 
Acquisition of non-controlling interest 
Transfer in relation to lapsed share options 
Retained loss for the year 

At end of year 

2021 
£'000 

1,339 
(1,056) 
71 

354 

2021 
£'000 

(155) 
(6) 

(161) 

2021 
£'000 

(24,868) 
1,056 
- 
(312) 

(24,124) 

2020 
£'000 

1,151 
- 
188 

1,339 

2020 
£'000 

- 
(155) 

(155) 

2020 
£'000 

(15,889) 
- 
165 
(9,144) 

(24,868) 

29.  Capital commitments 

The Group had no commitments to purchase property, plant and equipment at 31 March 2021 or at 31 March 2020: £Nil. 

30.  Related parties 

The services of Mark Carrington as Non-Executive Director of the Company were purchased from Deacon Street Partners Limited 
for a fee of £27,500 (2020: £30,000). At the year end, £7,500 (2020: £7,500) was outstanding to Deacon Street Partners Limited. 

On 2 October 2019 entities associated with two of its major shareholders (the “Major Shareholders”) acquired the Company’s 
existing secured loan facility of £5,200,000 (“Jaywing Facility”) The Major Shareholders immediately provided the Company with 
additional secured facilities by increasing the Jaywing Facility by £3,000,000 to £8,200,000, which enabled the Company to repay 
its existing outstanding overdraft and provide it with additional working capital. The Jaywing Facility has been provided to  the 
Company  on  the  same  terms  as  those  provided  by  the  previous  lender.  At  the  year  end  £8,338,000  (2020:  £7,939,000)  was 
outstanding. Further details of these borrowings are provided in Note 18 on page 53. 

31.  Standards and interpretations in issue at 31 March 2021 but not yet effective 

At the date of authorisation of these financial statements, several new, but not yet effective, Standards and amendments to existing 
Standards, and Interpretations have been published by the IASB. None of these Standards or amendments to existing Standards 
have been adopted early by the Group. 

Management anticipates that all relevant pronouncements will be adopted for the first period beginning on or after the effective 
date  of  the  pronouncement.  New  Standards,  amendments  and  Interpretations  not  adopted  in  the  current  year  have  not  been 
disclosed as they are not expected to have a material impact on the Group’s financial statements. 

32.  Financial risk management 

The Group uses various financial instruments. These include loans, cash, issued equity investments and various items, such as 
trade receivables and trade payables that arise directly from its operations. The main purpose of these financial instruments is to 
raise finance for the Company’s operations. 

The existence of these financial instruments exposes the Group to a number of financial risks, which are described in more detail 
below. 

The main risks arising from the Group’s financial instruments are market risk, cash flow interest rate risk, credit risk and liquidity 
risk. The Directors review and agree policies for managing each of these risks and they are summarised below. 

56                                                                                                                               Jaywing plc Annual Report and Accounts 2021 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
Market risk  
Market risk encompasses three types of risk, being currency risk, fair value interest rate risk and price risk. In this instance, price 
risk has been ignored as it is not considered a material risk to the business. The Group’s policies for managing fair value interest 
rate  risk  are  considered  along  with  those  for  managing  cash  flow  interest  rate  risk  and  are  set  out  in  the  subsection  entitled 
“interest rate risk” below. 

Currency risk 
The Group is only minimally exposed to translation and transaction foreign exchange risk. 

Liquidity risk 
The  Group  seeks  to  manage  financial  risk  by  ensuring  sufficient  liquidity  is  available  to  meet  foreseeable  needs  by  closely 
managing the cash balance and by investing cash assets safely and profitably. 

The Group policy throughout the period has been to ensure continuity of funding. 

The maturity of borrowings is set out in Note 18 to the Consolidated Financial Statements. 

Interest rate risk 
The Group finances its operations through a mixture of retained profits and borrowings. The Directors’ policy to manage interest 
rate fluctuations is to regularly review the costs of capital and the risks associated with each class of capital, and to maintain an 
appropriate mix between fixed and floating rate borrowings. 

The interest rate exposure of the financial assets and liabilities of the Group is shown in the table below. The table includes trade 
receivables and payables as these do not attract interest and are therefore subject to fair value interest rate risk. 

Financial assets: 
Floating interest rate: 
Cash 

Zero interest rate: 
Trade receivables 

Financial liabilities: 
Floating interest rate: 
Bank loans/revolving facility 

Zero interest rate: 
Trade payables 

2021 
£'000 

2020 
£'000 

752 

1,996 

5,536 

6,288 

4,503 

6,499 

8,338 

7,939 

2,145 

10,483 

2,301 

10,240 

57                                                                                                                               Jaywing plc Annual Report and Accounts 2021 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
As at 31 March 2021, the Group’s non-derivative financial liabilities have contractual maturities (including interest payments where 
applicable) as summarised below: 

31 March 2021 

Bank borrowings 
Trade and other payables 

Total amount due 

Current 

Non-current 

Within 6 
months 

6 to 12 
months  1 to 5 years 

later than 5 
years 

£'000 

8,338 
10,977 

19,315 

£'000 

£'000 

£'000 

- 
- 

- 

- 
- 

- 

- 
- 

- 

This compares to the maturity of the Group’s non-derivative financial liabilities in the previous reporting period as follows: 

31 March 2020 

Bank borrowings 
Trade and other payables 

Total amount due 

Current 

Non-current 

Within 6 
months 

6 to 12 
months  1 to 5 years 

later than 5 
years 

£'000 

7,939 
10,746 

18,685 

£'000 

£'000 

£'000 

- 
- 

- 

- 
- 

- 

- 
- 

- 

The above amounts reflect the contractual undiscounted cash flows, which may differ from the carrying values of the liabilities at 
the reporting date. 

Sensitivity to interest rate fluctuations 
If the average interest rate payable on the net financial asset/net financial liabilities, subject to a floating interest rate during the 
year,  had  been  1%  higher  than  reported  on  the  average  borrowings  during  the  year,  then  profit  before  tax  would  have  been 
£79,389 lower, and if the interest rate on these liabilities had been 1% lower, profit before tax would have improved by £79,389. 

Credit risk 
The Group applies the IFRS 9 simplified model of recognising lifetime expected credit losses for all trade receivables as these items 
do not have a significant financing component. 

In measuring the expected credit losses, the trade receivables have been assessed on a collective basis as they possess shared 
credit risk characteristics. They have been grouped based on the days past due and also according to the geographical location of 
customers. 

The expected loss rates are based on the payment profile for sales over the past 48 months before 31 March 2019 and 1 January 
respectively, as well as the corresponding historical credit losses during that period. The historical rates are adjusted to reflect 
current and forward-looking macroeconomic factors affecting the customer’s ability to settle the amount outstanding. The Group has 
identified gross domestic product (GDP) and unemployment rates of the countries in which the customers are domiciled to be the 
most relevant factors, and accordingly adjusts historical loss rates for expected changes in these factors. However, given the short 
period exposed to credit risk, the impact of these macroeconomic factors has not been considered significant within the reporting 
period. 

Trade receivables are written off (i.e. derecognised) when there is no reasonable expectation of recovery. Failure to make payments 
within 180 days from the invoice date and failure to engage with the Group on alternative payment arrangement, amongst other 
things, are considered indicators of no reasonable expectation of recovery. 

The Directors consider that after review the Group’s trade receivables require an impairment for the year ended 31 March 2021 
of £53,000 (2020: £172,000) which has been provided accordingly. 

58                                                                                                                               Jaywing plc Annual Report and Accounts 2021 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Summary of financial assets and liabilities by category 
The carrying amount of financial assets and liabilities recognised at the balance sheet date of the reporting periods under review 
may also be categorised as follows: 

Financial assets 
Loans and receivables 
Trade and other receivables  
Cash and cash equivalents 

Financial liabilities: 
Financial liabilities measured at amortised cost 
Borrowings   
Lease liabilities 
Trade and other payables 
Provisions for liabilities 

2021 
£'000 

5,630 
752 

6,382 

(8,338) 
(1,543) 
(9,422) 
(42) 

2020 
£'000 

4,566 
1,996 

6,562 

(7,939) 
(2,193) 
(8,553) 
(42) 

(19,345) 

(18,727) 

Net financial assets and liabilities 

(12,963) 

(12,165) 

Plant, property and equipment 
Goodwill 
Other intangible assets 
Contract assets 
Prepayments 
Deferred tax 
Taxation payable 
Provisions for deferred tax 

2,060 
29,789 
799 
619 
426 
158 
474 
(113) 

34,212 

2,887 
27,586 
2,604 
648 
559 
104 
391 
(422) 

34,357 

Total equity 

21,249 

22,192 

Capital management policies and procedures 

The Group’s capital management objectives are: 
§ 
§ 

to ensure the Group’s ability to continue as a going concern; and 
to provide an adequate return to shareholders by pricing products and services commensurately with the level of risk. 

This is achieved through close management of working capital and regular reviews of pricing. Decisions on whether to raise funding 
using debt or equity are made by the Board based on the requirements of the business.  

Capital for the reporting period under review is summarised as follows: 

Total equity 

2021 
£'000 

2020 
£'000 

21,129 

22,192 

59                                                                                                                               Jaywing plc Annual Report and Accounts 2021 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Financial assets and financial liabilities measured at fair value in the statement of financial position are grouped into three levels of a 
fair value hierarchy. The three levels are defined based on the observability of significant inputs to the measurement, as follows: 

• Level 1: quoted prices (unadjusted) in active markets for identical assets or liabilities 
• Level 2: inputs other than quoted prices included within Level 1 that are observable for the asset or liability, either directly or indirectly 
• Level 3: unobservable inputs for the asset or liability. 

The following table shows the levels within the hierarchy of financial assets and liabilities measured at fair value on a recurring basis: 

31 March 2021 
Financial liabilities 
Deferred consideration 
Net fair value 

31 March 2020 
Financial liabilities 
Deferred consideration 
Net fair value 

Level 1 
£’000 
- 
- 

Level 1 
£’000 
- 
- 

Level 2 
£’000 
- 
- 

Level 2 
£’000 
- 
- 

Level 3 
£’000 
(1,236) 
(1,236) 

Level 3 
£’000 
(1,769) 
(1,769) 

Total 
£’000 
(1,236) 
(1,236) 

Total 
£’000 
(1,769) 
(1,769) 

There were no transfers between Level 1 and Level 2 in 2021 or 2020. 

Measurement of fair value of financial instruments 
The Group’s finance team performs valuations of financial items for financial reporting purposes, including Level 3 fair values, in 
consultation with third party valuation specialists for complex valuations. Valuation techniques are selected based on the 
characteristics of each instrument, with the overall objective of maximising the use of market-based information. The finance team 
reports directly to the chief financial officer (CFO) and to the audit committee. Valuation processes and fair value changes are 
discussed among the audit committee and the valuation team at least every year, in line with the Group’s reporting dates. 

The following valuation techniques are used for instruments categorised in Levels 2 and 3: 

• 

Contingent consideration (Level 3) – The fair value of put/call options and other deferred consideration related to 
acquisitions is estimated using a present value technique. The £1,236k fair value is estimated by probability-weighting the 
estimated future cash outflows, adjusting for risk and discounting at 11.5%. The probability-weighted cash outflows before 
discounting are £1,236k and reflect management’s estimate of a 100% probability that the contract’s target level will be 
achieved. The discount rate used is 11.5%, based on the Group’s estimated incremental borrowing rate for unsecured 
liabilities at the reporting date, and therefore reflects the Group’s credit position. The effects on the fair value of risk and 
uncertainty in the future cash flows are dealt with by adjusting the estimated cash flows rather than adjusting the discount 
rate. 

The following table provides information about the sensitivity of the fair value measurement to changes in the most significant 
inputs: 

Description 

Significant unobservable input 

Put and call options and other 
deferred consideration 

Probability of meeting target 

Estimate of 
the input 
100% 

Sensitivity of the fair value 
measurement to input 
Not applicable 

There are no significant interrelationships between the inputs and the unobservable inputs. 

Level 3 fair value measurements 
The reconciliation of the carrying amounts of financial instruments classified within Level 3 is as follows: 

Balance at 1 April 2019  
Amount recognised in profit or loss 
Balance at 31 March 2020 
Amount recognised in profit or loss 
Balance at 31 March 2021 

Put/call 
options and 
other 
deferred 
consideration 
£’000 
1,632 
137 
1,769 
(533) 
1,236 

60                                                                                                                               Jaywing plc Annual Report and Accounts 2021 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
33.  Post balance sheet events 

There have been no reportable post balance sheet events since 31 March 2021. 

61                                                                                                                               Jaywing plc Annual Report and Accounts 2021 

 
 
 
 
Company Financial Statements 

Company Profit and Loss account  

Turnover 
Administrative expenses 

Operating loss 

Income from fixed asset investment 
Other income 

Finance Costs 

Loss on ordinary activities before taxation 

Taxation on ordinary activities 

Note 

2021 
£'000 

2020 
£'000 

2 

3 

4 
4 

5 

6 

- 
(1,638) 

- 
(24,847) 

(1,638) 

(24,847) 

1,717 
20 

2,400 
166 

(421) 

(487) 

(322) 

(22,768) 

331 

(96) 

Loss and total comprehensive income on ordinary activities after taxation 

18 

9 

(22,864) 

The accompanying Notes to the Parent Company Financial Statements form an integral part of these Financial Statements. 

62                                                                                                                               Jaywing plc Annual Report and Accounts 2021 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Company Balance Sheet 

Fixed assets 
Tangible assets 
Investments 

Current assets 
Cash at bank 
Debtors due within one year 

Current liabilities 
Creditors: amounts falling due within one year 

Total assets less current liabilities 

Non-current liabilities 

Note 

2021 
£'000 

2020 
£'000 

10 
12 

13 

1,242 
34,714 

35,956 

12 
1,237 

1,249 

1,397 
32,511 

33,908 

182 
1,417 

1,599 

14 

(21,540) 

(19,025) 

15,665 

16,344 

Creditors: amounts falling due after more than one year 

15 

(840) 

(970) 

Net assets 

Capital and reserves 
Called up share capital 
Share premium account 
Treasury shares 
Share option reserve 
Capital redemption reserve 
Profit and loss account 

Equity shareholders' funds 

14,825 

15,512 

34,992 
10,088 
(25) 
- 
125 
(30,355) 

14,825 

34,992 
10,088 
(25) 
696 
125 
(30,364) 

15,512 

17 
18 
19 
18 
18 
18 

The Financial Statements were approved by the Board of Directors and authorised for issue on 24 August 2021. 

Signed on behalf of the board of Directors: 

Andrew Fryatt 
Director 

The accompanying Notes to the Parent Company Financial Statements form an integral part of these Financial Statements. 

63                                                                                                                               Jaywing plc Annual Report and Accounts 2021 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Company Statement of Changes in Equity 

Called-up 
Share 
Capital 
£'000 

Share 
Premium 
account 
£’000 

Treasury 
Shares 

£’000 

Share 
Option 
Reserve 
£’000 

Capital 
Redemption 
Reserve 
£’000 

Profit  
and loss 
account 
£'000 

Total 
£'000 

At 1 April 2019 

34,992 

10,088 

(25) 

838 

125 

(7,665) 

38,353 

Share-based payment charge 

Transactions with owners 
Profit for the year and total 
other comprehensive income 
Transfer in relation to lapsed 
share options 

Total comprehensive income 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

At 31 March 2020 

34,992 

10,088 

(25) 

23 

23 

- 

(165) 

(165) 

696 

- 

- 

- 

- 

- 

- 

- 

23 

23 

(22,864) 

(22,864) 

165 

(22,699) 

125 

(30,364) 

- 

(22,864) 

15,512 

At 1 April 2020 

34,992 

10,088 

(25) 

696 

125 

(30,364) 

15,512 

Share-based payment charge 

Transactions with owners 

Profit for the year and total 
other comprehensive income 

Transfer in relation to lapsed 
share options 

Total comprehensive income 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

At 31 March 2021 

34,992 

10,088 

(25) 

- 

- 

- 

(696) 

(696) 

- 

- 

- 

- 

- 

- 

- 

- 

9 

- 

9 

125 

(30,355) 

- 

- 

9 

(696) 

(687) 

14,825 

The accompanying Notes to the Parent Company Financial Statements form an integral part of these Financial Statements. 

64                                                                                                                               Jaywing plc Annual Report and Accounts 2021 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Parent Company Financial Statements 

1.  Accounting policies 

Jaywing plc is incorporated in England and Wales. 

Statement of compliance 
These Financial  Statements have been prepared in accordance with applicable accounting standards and in accordance with 
Financial Reporting Standard 101 – 'The Reduced Disclosure Framework' (FRS 101). The principal accounting policies adopted 
in the preparation of these Financial Statements are set out below. These policies have all been applied consistently throughout 
the year unless otherwise stated. 

The Financial Statements have been prepared on a historical cost basis. 

The Financial Statements are presented in Sterling (£) and have been presented in round thousands (£'000). 

Going concern 
In determining the appropriate basis of preparation of the financial statements, the Directors are required to consider whether the 
Company can continue in operational existence for the foreseeable future. 

In addition to the normal process of preparing forecasts for the individual companies with the group and a consolidated position for 
the group, the board has also considered the potential impact of Covid-19 on the cash flows of the company for the assessed period 
to 31 March 2023. This has been done by looking at various scenarios within the forecasts for the potential effect of changes in the 
market during the forecast period. 

Since March 2020, the economic impact of Covid-19 has resulted in revenue levels below those of the prior year, although we have 
been able to provide continuous service to our clients during this period. The Company has taken actions to protect both cash and 
profitability through this period, including voluntary salary reductions, rent deferrals and taking advantage of Government schemes 
for job retention and VAT payment deferral. 

At the beginning of the financial year being reported, the impact of Covid-19 indicated the existence of a degree of uncertainty which 
cast significant doubt, as with many other organisations, about the Company’s ability to continue as a going concern. The outcome 
for the year and the forecasts prepared by the business show that we do not consider there to be same level of uncertainty now as 
there was 12 months ago.  

The Company continues to have the support of the debt holders with letters of support received. 

The Company’s financial statements do not include the adjustments that would result if the Company were unable to continue as a 
going concern. The Directors have a reasonable expectation that the Company has adequate resources to continue in existence for 
the foreseeable future and have concluded it is appropriate to adopt the going concern basis of accounting in the preparation of the 
financial statements. 

Disclosure exemptions adopted 
In preparing these Financial Statements, the Company has taken advantage of all disclosure exemptions conferred by FRS 101. 
Therefore, these Financial Statements do not include: 

1   
2  
3   

4   
5   
6   

7   
8   
9 
10 

11 

A statement of cash flows and related notes  
The requirement to produce a balance sheet at the beginning of the earliest comparative period  
The  requirements  of  IAS  24  related  party  disclosures  to  disclose  related  party  transactions  entered  in  to  between 
two or more members of the Group as they are wholly owned within the Group  
Presentation of comparative reconciliations for property, plant and equipment, intangible assets 
Capital management disclosures  
Presentation of comparative reconciliation of the number of shares outstanding at the beginning and at the end of the 
period  
The effect of future accounting standards not adopted 
Certain share-based payment disclosures   
Disclosures in relation to impairment of assets  
Disclosures  in  respect  of  financial  instruments  (other  than  disclosures  required  as  a  result  of  recording  financial 
instruments at fair value)  
IFRS  9  disclosures  in  respect  of  allowances  for  expected  credit  losses  reconciliations  and  credit  risk  and  hedge 
accounting 

65                                                                                                                               Jaywing plc Annual Report and Accounts 2021 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
12. 

IFRS  15  disclosures  in  respect  of  disaggregation  of  revenue,  contract  assets  reconciliations  and  contract  liabilities 
reconciliation and unsatisfied performance obligations 

Investments in Subsidiaries, Associates and Joint Ventures 
Investments  in  Subsidiary  undertakings,  Associates  and  Joint  Ventures  are  stated  at  cost  less  any  applicable  provision  for 
impairment.  

Tangible assets 
Property, plant and equipment (PPE) is initially recognised at acquisition cost or manufacturing cost, including any costs directly 
attributable  to  bringing  the  assets  to  the  location  and  condition  necessary  for  them  to  be  capable  of  operating  in  the  manner 
intended by the Company’s management. 

PPE is subsequently measured at cost less accumulated depreciation and impairment losses. 

Depreciation is recognised on a straight-line basis (unless otherwise stated) to write down the cost less estimated residual value 
of PPE. The following useful lives are applied: 

- 
- 
- 

Leasehold improvements: 5-10 years 
Fixtures, fittings and equipment: 2-5 years 
Buildings: period of the lease 

Material residual value estimates and estimates of useful life are updated as required, but at least annually. 

Gains or losses arising on the disposal of property, plant and equipment are determined as the difference between the disposal 
proceeds and the carrying amount of the assets, and are recognised in profit or loss within other income or other expenses. 

Financial Instruments - Recognition, initial measurement and derecognition 
Financial assets and financial liabilities are recognised when the Company becomes a party to the contractual provisions of the 
financial instrument and are measured initially at fair value adjusted for transaction costs, except for those carried at fair value 
through profit or loss, which are measured initially at fair value. Subsequent measurement of financial assets and financial liabilities 
is described below. 

Financial  assets  are  derecognised  when  the  contractual  rights  to  the  cash  flows  from  the  financial  asset  expire,  or  when  the 
financial  asset  and  substantially  all  the  risks  and  rewards  are  transferred.  A  financial  liability  is  derecognised  when  it  is 
extinguished, discharged, cancelled or expires. 

Financial Instruments - Classification and subsequent measurement of financial assets 
For the purpose of subsequent measurement, financial assets, other than those designated and effective as hedging instruments, 
are classified into the following categories upon initial recognition: 

• 

financial assets subsequently measured at amortised costs 

There are no financial assets that have been designated as fair value through other comprehensive income, or fair value through 
profit or loss. 

All financial assets are reviewed for impairment at least at each reporting date, to identify whether there is any objective evidence 
that a financial asset or a group of financial assets is impaired. Different criteria to determine impairment are applied for each 
category of financial assets, which are described below. 

All income and expenses relating to financial assets that are recognised in profit or loss are presented within finance costs, finance 
income or other financial items, except for impairment of trade receivables which is presented within other expenses. 

IFRS 9’s impairment requirements use more forward-looking information to recognise expected credit losses – the ‘expected credit 
loss (ECL) model’. This replaces IAS 39’s ‘incurred loss model’.  

Recognition of credit losses is no longer dependent on the Company first identifying a credit loss event. Instead the Company 
considers a broader range of information when assessing credit risk and measuring expected credit losses, including past events, 
current conditions, reasonable and supportable forecasts that affect the expected collectability of the future cash flows of the 
instrument. 

Measurement of the expected credit losses is determined by a probability-weighted estimate of credit losses over the expected life 
of the financial instrument. 

66                                                                                                                               Jaywing plc Annual Report and Accounts 2021 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
Financial instruments – classification and subsequent measurement of financial liabilities 
The Company’s financial liabilities include borrowings, trade creditors and other creditors. 

Financial liabilities are measured subsequently at amortised cost using the effective interest method.  

Cash and cash equivalents 
Cash comprises cash on hand and demand deposits, which is presented as cash at bank and in hand in the Balance Sheet.  

Cash equivalents comprise short-term, highly liquid investments with maturities of three months or less from inception, that are 
readily convertible into known amounts of cash and which are subject to an insignificant risk of changes in value. Cash equivalents 
are presented as part of current asset investments in the Balance Sheet. 

Leases 
The Company reports using IFRS 16, whereby the Company now recognises a lease liability and a right of use asset. 

Assets and liabilities arising from a lease are initially measured on a present value basis. Lease liabilities include the net present 
value of the following lease payments: 

• fixed payments (including in-substance fixed payments), less any lease incentives receivable; 
• variable lease payment that are based on an index or a rate, initially measured using the index or rate as at the commencement 
date; 
• amounts expected to be payable by the group under residual value guarantees; 
• the exercise price of a purchase option if the group is reasonably certain to exercise that option; and 
• payments of penalties for terminating the lease, if the lease term reflects the group exercising that option. 

Lease payments to be made under reasonably certain extension options are also included in the measurement of the liability. The 
lease payments are discounted using the interest rate implicit in the lease. If that rate cannot be readily determined, which is 
generally the case for leases in the group, the lessee’s incremental borrowing rate is used, being the rate that the individual lessee 
would have to pay to borrow the funds necessary to obtain an asset of similar value to the right of use asset in a similar economic 
environment with similar terms, security and conditions. 

To determine the incremental borrowing rate, the Company, where possible, uses recent third-party financing received by the 
individual lessee as a starting point, adjusted to reflect changes in financing conditions since third party financing was received. 

If the Company is exposed to potential future increases in variable lease payments based on an index or rate, which are not 
included in the lease liability until they take effect, then when adjustments to lease payments based on an index or rate take effect, 
the lease liability is reassessed and adjusted against the right of use asset. 

Lease payments are allocated between principal and finance cost. The finance cost is charged to profit or loss over the lease period 
so as to produce a constant periodic rate of interest on the remaining balance of the liability for each period. 

Right of use assets are measured at cost comprising the following: 
• the amount of the initial measurement of lease liability; 
• any lease payments made at or before the commencement date less any lease incentives received; 
• any initial direct costs; and 
• restoration costs. 

Right of use assets are generally depreciated over the shorter of the asset's useful life and the lease term on a straight-line basis. If 
the Company is reasonably certain to exercise a purchase option, the right of use asset is depreciated over the underlying asset’s 
useful life.  

Payments associated with short-term leases of equipment and all leases of low-value assets are recognised on a straight-line basis 
as an expense in profit or loss. Short-term leases are leases with a lease term of 12 months or less. 

See note 11. 

Financial guarantees 
Financial guarantees in respect of the borrowings of fellow Group companies are not regarded as insurance contracts. They are 
recognised at fair value and are subsequently measured at the higher of: 
• 
• 

the amount that would be required to be provided under IAS 37 (see policy on provisions below); and 
the amount of any proceeds received net of amortisation recognised as income. 

67                                                                                                                               Jaywing plc Annual Report and Accounts 2021 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Provisions, contingent assets and contingent liabilities 
Provisions for product warranties, legal disputes, onerous contracts or other claims are recognised when the Company has a 
present legal or constructive obligation as a result of a past event, it is probable that an outflow of economic resources will be 
required, and amounts can be estimated reliably. The timing or amount of the outflow may still be uncertain. 

Restructuring  provisions  are  recognised  only  if  a  detailed  formal  plan  for  the  restructuring  exists  and  management  has  either 
communicated  the  plan’s  main  features  to  those  affected  or  started  implementation.  Provisions  are  not  recognised  for  future 
operating losses. 

Provisions  are  measured  at  the  estimated  expenditure  required  to  settle  the  present  obligation,  based  on  the  most  reliable 
evidence available at the reporting date, including the risks and uncertainties associated with the present obligation. Where there 
are a number of similar obligations, the likelihood that an outflow will be required in settlement is determined by considering the 
class of obligations as a whole. Where the time value of money is material, provisions are discounted to their present values using 
a pre-tax discount rate that reflects the current market assessment of the time value of money and the risks specific to the liability. 

Any  reimbursement  that  is  virtually  certain  to  be  collected  from  a  third  party  with  respect  to  the  obligation  is  recognised  as  a 
separate asset. However, this asset may not exceed the amount of the related provision. 

No liability is recognised if an outflow of economic resources as a result of present obligations is not probable. Such situations are 
disclosed as contingent liabilities unless the outflow of resources is remote. 

Equity, reserves and dividend payments 
Financial instruments issued by the Company are classified as equity only to the extent that they do not meet the definition of a 
financial liability or financial asset. 

The Company's ordinary shares are classified as equity. Transaction costs on the issue of shares are deducted from the Share 
Premium Account arising on that issue. Dividends on the Company's ordinary shares are recognised directly in equity.  

Income  
Interest receivable 
Interest receivable is reported on an accrual basis using the effective interest method. 

Dividends receivable 
Dividends are recognised at the time the right to receive payment is established. 

Operating expenses 
Operating expenses are recognised in profit or loss upon utilisation of the service or as incurred. 

Foreign currency translation 
Foreign currency transactions are translated into the Company's functional currency using the exchange rates prevailing at the 
dates of the transactions (spot exchange rate). 

Foreign exchange gains and losses resulting from the re-measurement of monetary items denominated in foreign currency at 
year-end exchange rates are recognised in profit or loss. 

Non-monetary items are not retranslated at year-end and are measured at historical cost (translated using the exchange rates at 
the transaction date), except for non-monetary items measured at fair value, which are translated using the exchange rates at the 
date when fair value was determined. Where a gain or loss on a non-monetary item is recognised in other comprehensive income, 
the foreign exchange component of that gain or loss is also recognised in other comprehensive income. 

Income taxes 
Tax expense recognised in profit or loss comprises the sum of deferred tax and current tax not recognised in other comprehensive 
income or directly in equity. 

Calculation  of  current  tax  is  based  on  tax  rates  and  laws  that  have  been  enacted  or  substantively  enacted  by  the  end  of  the 
reporting period. Deferred income taxes are calculated using the liability method. 

Calculation of deferred tax is based on tax rates and laws that have been enacted or substantively enacted by the end of the 
reporting period, that are expected to apply when the asset is realised, or the liability is settled.  

68                                                                                                                               Jaywing plc Annual Report and Accounts 2021 

 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
The measurement of deferred tax reflects the tax consequences that would follow from the manner in which the entity expects to 
recover the related asset or settle the related obligation. 

Deferred tax assets are recognised to the extent that it is probable that the underlying tax loss or deductible temporary difference 
will  be  utilised  against  future  taxable  income.  This  is  assessed  based  on  the  Company’s  forecast  of  future  operating  results, 
adjusted for significant non-taxable income and expenses, and specific limits on the use of any unused tax loss or credit. Deferred 
tax assets are not discounted. 

Deferred tax liabilities are generally recognised in full, with the exception of the following: 
• 

on the initial recognition of goodwill on investments in Subsidiaries, where the Company is able to control the timing of 
the reversal of the difference, and it is probable that the difference will not reverse in the foreseeable future, on the initial 
recognition  of  a  transaction  that  is  not  a  business  combination  and  at  the  time  of  the  transaction  affects  neither 
accounting nor taxable profit. 

Deferred tax liabilities are not discounted. 

Post-employment benefits and short-term employee benefits 
Short-term employee benefits 
Short-term  employee  benefits,  including  holiday  entitlement,  are  current  liabilities  included  in  pension  and  other  employee 
obligations, measured at the undiscounted amount that the Company expects to pay as a result of unused entitlement. 

Post-employment benefit plans 
Contributions  to  defined  contribution  pension  schemes  are  charged  to  profit  or  loss  in  the  year  to  which  they  relate.  Prepaid 
contributions are recognised as an asset. Unpaid contributions are reflected as a liability. 

Share-based payments 
Where equity-settled  share  options  are  awarded  by  the Parent Company to employees of this Company, the fair value of the 
options at the date of grant is charged to profit or loss over the vesting period with a corresponding entry in Retained Earnings. 

Non-market vesting conditions are taken into account by adjusting the number of equity instruments expected to vest at each 
reporting date so that, ultimately, the cumulative amount recognised over the vesting period is based on the number of options 
that eventually vest. 

Non-vesting conditions and market vesting conditions are factored into the fair value of the options granted. As long as all other 
vesting  conditions  are  satisfied,  a  charge  is  made  irrespective  of  whether  the  market  vesting  conditions  are  satisfied.  The 
cumulative  expense  is  not  adjusted  for  failure  to  achieve  a  market  vesting  condition  or  where  a  non-vesting  condition  is  not 
satisfied. 

Where the terms and conditions of options are modified before they vest, the increase in the fair value of the options, measured 
immediately  before  and  after  the  modification,  is  also  charged  to  the  statement  of  comprehensive  income  over  the  remaining 
vesting period. 

Profit from operations 
Profit from operations comprises the results of the Company before interest receivable and similar income, interest payable and 
similar charges, corporation tax and deferred tax. 

Put/call options 
The put/call option in Frank Digital PTY has been valued by an independent assessor and are recognised with both a service and 
non-service element in the accounts. The non-service element is fully recognised as at the date of acquisition and the fair value 
reviewed annually. The service element is treated as a cash-settled share-based payment with the share-based payment valued 
at the point of inception and the cost being spread over the life of the asset. 

Fair value measurement 
Management uses valuation techniques to determine the fair value of financial instruments and non-financial assets. This involves 
developing estimates and assumptions consistent with how market participants would price the instrument. Management bases 
its assumptions on observable data as far as possible, but this is not always available. In that case, management uses the best 
information available. Estimated fair values may vary from the actual prices that would be achieved in an arm’s length transaction 
at the reporting date. 

69                                                                                                                               Jaywing plc Annual Report and Accounts 2021 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Significant judgement in applying accounting policies and key estimation uncertainty 
When preparing the Financial Statements, management makes a number of judgements, estimates and assumptions about the 
recognition and measurement of assets, liabilities, income and expenses. 

The following are significant management judgements in applying the accounting policies of the Company that have the most 
significant effect on the Financial Statements. 

Useful lives of depreciable assets 
Management reviews its estimate of the useful lives of depreciable assets at each reporting date, based on the expected utility of 
the assets. Uncertainties in these estimates relate to technological obsolescence that may change the utility of certain software 
and IT equipment. 

Valuation of investments 
Management reviews the carrying value of investments at each reporting date, based on the future cash flows of those investments. 

2.  Other operating charges 

Share-based payment credit 
Related National Insurance credit 
Impairment of carrying value of investment 
Put / Call Valuation 
Administrative expenses 

Total administrative expenses 

3.  Operating loss 

Operating loss is stated after charging: 
Depreciation of owned fixed assets 
Depreciation of right of use assets 

4. 

Income from fixed asset investments 

Dividends received from subsidiary companies 

2021 
£'000 

(587) 
(109) 
- 
(120) 
2,454 

1,638 

2021 
£'000 

58 
169 
227 

2021 
£'000 

1,717 

2020 
£'000 

(227) 
(42) 
19,274 
- 
5,842 

24,847 

2020 
£'000 

74 
169 
243 

2020 
£'000 

2,400 

Other income of £20k (2020: £166k) is from furlough receipts (2020: recharges to Group companies for buildings and printers). 

5.  Finance costs 

Bank interest payable 

Interest on lease liability 

Finance charge on acquisition 

Total 

2021 
£'000 

403 

44 

(26) 

421 

2020 
£'000 

423 

51 

13 

487 

70                                                                                                                               Jaywing plc Annual Report and Accounts 2021 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
6.  Tax on ordinary activities 

The tax credit / (charge) is based on the profit for the year and represents: 

UK corporation tax at 19% (2020: 19%) 
Adjustment in respect of prior period 

Total current tax 

Deferred tax: 
Origination and reversal of timing differences 

The tax credit can be explained as follows: 

Loss before tax 

Tax using the UK corporation tax rate of 19% (2020: 19%) 
Effect of: 
Non-taxable income 
Non-deductible expenses / credit 
Prior year adjustment 

Current year credit 

2021 
£'000 

408 
(55) 

353 

(22) 

331 

2020 
£’000 
(322) 

2020 
£'000 

931 
(1,039) 

(108) 

12 

(96) 

2020 
£'000 
(22,768) 

(61) 

(4,325) 

343 
(6) 
55 

331 

(422) 
3,612 
1,039 

(96) 

7.  Auditor’s remuneration 

Details of remuneration paid to the auditor by the Company are shown in Note 7 to the Consolidated Financial Statements. 

8.  Directors and employees 

Average number of staff employed by the Company 

Aggregate emoluments (including those of Directors): 

Wages and salaries 
Social security costs 
Pension contribution 
Share-based payment credit 

Total emoluments 

Further information in respect of Directors is given in the Directors’ Remuneration table on page 17.  

Remuneration in respect of Directors was as follows: 

Emoluments receivable 
Fees paid to third parties for Directors’ services 
Company pension contributions to money purchase pension schemes 

The highest paid Director received remuneration of £203,000 (2020: £257,000). 

2021 

2020 

17 

33 

2021 
£’000 

788 
101 
52 
(696) 

245 

2021 
£'000 

277 
27 
13 
317 

2020 
£’000 

2,800 
279 
182 
(269) 

2,992 

2020 
£'000 

733 
30 
87 
850 

71                                                                                                                               Jaywing plc Annual Report and Accounts 2021 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
9.  Dividends 

The Directors do not recommend the payment of a dividend for the current year (2020: £Nil). 

10.  Tangible fixed assets 

Cost at 1 April 2020 
Additions 
Disposals 

Cost at 31 March 2021 

Depreciation at 1 April 2020 
Charge for the year on owned assets 
Disposals 
Charge on right of use assets 

Depreciation at 31 March 2021 

Net book value at 31 March 2021 

Net book value at 31 March 2020 

11.  Leases 

Buildings 

Leasehold 
Improvements 

£’000   

£’000 

Fixtures & 
fittings 
£'000 

1,147   
-   
-   

1,147   

143   
-   
-  - 
143   

286   

861   

1,004   

389 
- 
- 

389 

120 
41 
- 
- 

161 

228 

269 

388 
73 
(102) 

359 

264 
17 
(101) 
26 

206 

153 

124 

Total 
£’000 

1,924 
73 
(102) 

1,895 

527 
58 
(101) 
169 

653 

1,242 

1,397 

The company has lease contracts for the office occupied in Sheffield and printers. The amounts recognised in the financial 
statements in relation to the leases are as follows: 

(i) Amounts recognised in the statement of financial position 

The balance sheet shows the following amounts relating to leases: 

Right of use assets 
Buildings 
Plant and machinery 

Lease liabilities 
Current 
Non-current 

(ii) Amounts recognised in the income statement 

The income statement shows the following amounts relating to leases: 

Depreciation charge of right of use assets 
Buildings 
Plant and machinery 

Interest expense (included in finance cost) 

2020 
£'000 

861 
78 
939 

169 
840 
1,009 

2021 
£'000 

143 
26 
169 

44 

2020 
£'000 

1,005 
104 
1,109 

162 
970 
1,132 

2020 
£'000 

143 
26 
169 

51 

72                                                                                                                               Jaywing plc Annual Report and Accounts 2021 

 
 
 
 
 
 
 
   
 
 
 
 
   
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
12. 

Investments 

Cost at 1 April 2020 
Additions 
Cost at 31 March 2021 

Impairment at 1 April 2020 
Impairment in year 
Impairment at 31 March 2021 

Net book value at 31 March 2021 
Net Book Value at 31 March 2020 

Subsidiaries 
£'000 
58,915 
2,203 
61,118 

26,404 
- 
26,404 

34,714 
32,511 

The Company has carried out an impairment review of the carrying amount of the investments in Subsidiaries. The impairment 
review  of  investments  was  performed  using  the  same  cash  flows  and  assumptions  as  were  used  in  the  Group’s  Financial 
Statements for the impairment review of goodwill, details of which can be found in Note 14 in the Group’s Financial Statements. 
This review has concluded that no impairment was required to the carrying value of the Company’s investments (2020: £19,274k). 

Jaywing plc acquired the remaining 25% of Massive Group PTY on 21 October 2020 after the remaining shareholders exercised 
their put option. The 25% stake was acquired for $4.0m (£2.2m), the total consideration for the purchase of the 100% interest was 
$9.6m (£5.4m). At 31 March 2021 an amount of £0.3m was outstanding to the original shareholders. This amount was fully paid by 
30 June 2021. 

At 31 March 2021 the Company held either directly or indirectly, 20% or more of the allotted Share Capital of the following 
companies: 

Alphanumeric Group Holdings Limited 

Alphanumeric Holdings Limited 

Alphanumeric Limited 

Bloom Media (UK) Limited 

Dig for Fire Limited 

Digital Marketing Network Limited 

Digital Media and Analytics Limited 

DMG London Limited 

Epiphany Solutions Limited 

Frank Digital PTY Limited 

Gasbox Limited 

Hyperlaunch New Media Limited 

Inbox Media Limited 

Iris Associates Limited 

Jaywing Central Limited 

Jaywing Information Limited 

Jaywing Innovation Limited 

Jaywing North Limited 

Massive Group PTY Limited 

Jaywing UK Limited (formerly Scope 
Creative Marketing Limited) 

Shackleton PR Limited 

The Comms Department Limited 

Woken Limited 

Class of 
share 
capital held 
Ordinary 

Proportion held 

By parent 
Company 
100% 

By the 
Group 
100% 

Ordinary 

Ordinary 

Ordinary 

Ordinary 

Ordinary 

Ordinary 

Ordinary 

Ordinary 

Ordinary 

Ordinary 

Ordinary 

Ordinary 

Ordinary 

Ordinary 

Ordinary 

Ordinary 

Ordinary 

Ordinary 

Ordinary 

Ordinary 

Ordinary 

Ordinary 

- 

100% 

100% 

- 

100% 

100% 

100% 

100% 

75% 

100% 

100% 

- 

- 

100% 

100% 

100% 

100% 

100% 

100% 

- 

- 

- 

100% 

100% 

100% 

100% 

100% 

100% 

100% 

100% 

75% 

100% 

100% 

100% 

100% 

100% 

100% 

100% 

100% 

100% 

100% 

100% 

100% 

100% 

Nature of 
Business 
Dormant 

Dormant 

Data services & consultancy 

Dormant 

Dormant 

Dormant 

Dormant 

Dormant 

Search Engine Optimisation 

Website design and build 

Non-trading 

Dormant 

Dormant 

Dormant 

Online marketing & media 

Dormant 

Product development 

Dormant 

Search Engine Optimisation 

Direct marketing 

Dormant 

Dormant 

Dormant 

All the companies listed above have been consolidated. 

73                                                                                                                               Jaywing plc Annual Report and Accounts 2021 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
All the companies listed above are incorporated in England and Wales with the following exceptions: 

Company 
Frank Digital PTY Limited 
Massive Group PTY Limited 

Country of Incorporation 
Australia 
Australia 

Address 
2 Elizabeth Plaza, North Sidney, NSW 2060 
2 Elizabeth Plaza, North Sidney, NSW 2060 

The companies incorporated in England and Wales all have their registered office at Albert Works, Sidney Street, Sheffield, S1 
4RG. The companies incorporate in Australia all have their registered office at 2 Elizabeth Plaza, North Sydney, NSW 2060. 

13.  Debtors due within 1 year 

Amounts due from Group undertakings 
Prepayments  
Other taxation and social security 
Deferred tax 
Corporation tax 

Amounts due from Group undertakings attract no interest and are repayable on demand. 

14.  Creditors: amounts falling due within one year 

Borrowings (Note 16) 
Trade creditors 
Amounts owed to Group undertakings 
Other taxation and social security 
Other creditors 
Accruals 
Lease liability 
Deferred consideration payable on acquisition of subsidiary undertakings 

2021 
£'000 

58 
262 
- 
34 
883 

2020 
£'000 

58 
173 
243 
12 
931 

1,237 

1,417 

2021 
£'000 

8,338 
335 
10,270 
913 
13 
266 
169 
1,236 

21,540 

2020 
£'000 

7,939 
343 
8,170 
74 
47 
521 
162 
1,769 

19,025 

Deferred consideration includes put/call options and other deferred consideration which has increased in the year due to fair value 
movements of £31k, plus releases against the other deferred considerations of £496k. 

Amounts owed to Group undertakings attract no interest and are repayable on demand. 

15.  Creditors: amounts falling due in more than one year 

Lease liability 

2021 
£'000 

2020 
£'000 

840 

970 

74                                                                                                                               Jaywing plc Annual Report and Accounts 2021 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
16.  Borrowings 

Summary: 
Borrowings 

Borrowings are repayable as follows: 

Within one year: 
Borrowings 

Total due within one year 

2021 
£'000 

2020 
£'000 

8,338 

7,939 

2021 
£'000 

8,338 

8,338 

2020 
£'000 

7,939 

7,939 

As the loans are at variable market rates their carrying amount is equivalent to their fair value.  

Interest is calculated at 3 month LIBOR plus a margin. The reduction in the LIBOR rate over the last year has led to a reduction in the 
underlying rate of interest payable on the loan.  

17.  Share capital 

Allotted, issued and fully paid: 

At 31 March 2020 

At 31 March 2021 

45p deferred 
shares 
Number 

5p ordinary 
shares 
Number 

67,378,520 

93,432,217 

67,378,520 

93,432,217 

£’000 

34,992 

34,992 

The 5 pence ordinary shares have the same rights (including voting and dividend rights and rights on a return of capital) as the 
previous 50 pence ordinary shares. Holders of the 45 pence deferred shares do not have any right to receive notice of any General 
Meeting of the Company or any right to attend, speak or vote at any such meeting. The deferred shareholders are not entitled to 
receive any dividend or other distribution and shall, on a return of assets in a winding up of the Company, entitle the holders only 
to the repayment of the amounts paid up on the shares, after the amount paid to the holders of the new ordinary shares exceeds 
£1,000,000 per new ordinary share. The deferred shares are also incapable of transfer and no share certificates have been issued 
in respect of them.  

18.  Reserves 

Called-up Share Capital – represents the nominal value of shares that have been issued. 

Share Premium Account – includes any premiums received on issue of Share Capital. Any transaction costs associated with the 
issuing of shares are deducted from Share Premium. 

Profit and Loss Account – includes all current and prior period retained profits and losses. 

Share Option Reserve – fair value charge for share options in issue. 

Treasury Shares – shares in the company that have been acquired by the company. 

Capital Redemption Reserve – represents amounts transferred from Share Capital on redemption of issued shares. 

19.  Treasury shares 

At 31 March 2021 and 31 March 2020 

2021 

£'000 

2020 

£'000 

25 

25 

75                                                                                                                               Jaywing plc Annual Report and Accounts 2021 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
20.  Share-based payments 

Share-based payment credit is as follows: 

Share-based payment 
Related National Insurance costs 

21.  Provision for liabilities 

At 1 April 2020 
Amounts of deferred tax recognised in profit or loss 
At 31 March 2021 

2020 
£'000 

(587) 
(109) 

(696) 

2020 
£'000 

(227) 
(42) 

(269) 

Deferred tax 
(Note 6) 
£'000 

12 
22 
34 

22.  Contingent liabilities 

There is a cross guarantee between members of the Jaywing plc group of companies on all overdrafts and borrowings with the 
group’s lenders. At 31 March 2021 the amount thus guaranteed by the company was £nil (2020: £nil). 

23.  Related parties 

The Company is exempt from the requirements of FRS 101 to disclose transactions with other 100% members of the Jaywing plc 
group of companies. 

Transactions with other related parties are disclosed in Note 30 to the Consolidated Financial Statements. 

24.  Financial risk management objectives and policies 

Details of Group policies are set out in Note 32 to the Consolidated Financial Statements. 

25.  Retirement benefits 

Defined Contribution Schemes 
The Company operates a defined contribution pension scheme.  The assets of the scheme are held separately from those of 
the Company in an independently administered fund. The pension cost charge represents contributions payable by the 
Company to the fund and amounted to £52,000 (2020: £182,000).  

26.  Share-based payments 

Employees of the Company were entitled to participate in an equity and cash-settled share option scheme in the financial year to 
March 2020. The scheme was terminated in October 2020, at which point all outstanding options lapsed 

The options were granted with a fixed exercise price and had a vesting period of up to two years. The vesting conditions related to 
the performance of the overall Jaywing plc Group and continued employment during the vesting period. There were no other market 
conditions attached to the share options. 

The number of options outstanding at the end of the year in respect of Company employees was nil (2020: 1,489,025). 

76                                                                                                                               Jaywing plc Annual Report and Accounts 2021 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Shareholder Information 

General Meeting  
A General Meeting will be held on Tuesday 21st September 2021 at the offices of Jaywing plc, Albert Works, Sidney Street, Sheffield, 
S1 4RG at 12:30pm. 

Dividend 
There is no dividend payable. 

Multiple accounts on the shareholder register 
If you have received two or more copies of or notifications about this document, this means that there is more than one account in 
your  name  on  the  Shareholders  Register.  This  may  be  caused  by  your  name  or  address  appearing  on  each  account  in  a  slightly 
different way. For security reasons, the Registrars will not amalgamate the account without your written consent, so if you would like 
any multiple accounts to be combined into one account, please write to Link Asset Services at the address given below.  

Documents 
The following documents, which are available for inspection during normal business hours at the registered office of the Company 
on  any  weekday  (Saturdays,  Sundays  and  public  holidays  excluded),  will  also  be  available  for  inspection  at  the  place  of  the 
General Meeting from at least 15 minutes prior to the meeting until its conclusion. 

§ 
§ 
§ 

Copies of the Executive Directors’ service agreements and the Non-Executive Directors’ letters of appointment; 
The memorandum and articles of association of the Company; and 
Register of Directors’ interests in the Share Capital of the Company maintained under Section 809 of the Companies 
Act 2006. 

Particulars of the Directors’ interest in shares are given in the Remuneration Report, which is contained in the Report and Accounts 
for the year ended 31 March 2021. 

Issued Share Capital 
As at 10 August 2021 (being the last practicable date before the publication of this document), the Company’s issued Share Capital 
comprised 93,432,217 ordinary shares of 5p each, of which 99,622 are held in Treasury. Therefore, as at 28 July 2021 the total voting 
rights in the Company were 93,432,217. On a vote by show of hands, every member who is present in person or by proxy has one 
vote. On a poll, every member who is present in person or by proxy has one vote for every ordinary share of which he or she is a 
holder. 

Shareholder enquiries 
Neville Registrars Limited maintain the register of members of the Company. If you have any queries concerning your shareholding, 
or if any of your details change, please contact the Registrars: 

Neville Registrars Limited 
Neville House 
Steelpark Road 
Halesowen, B62 8HD 

Shareholder Helpline: 0121 5851131, fax: 0121 5851132. 
Website address www.nevilleregistrars.co.uk 

Website 
Information on the Group is available at https://investors.jaywing.com. 

77                                                                                                                               Jaywing plc Annual Report and Accounts 2021 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Company Information 

Registered Office 
Albert Works 
71 Sidney Street 
Sheffield 
S1 4RG 

Registered Number: 05935923 
Country of incorporation: England 

Auditor 
Grant Thornton UK LLP  
1 Holly Street 
Sheffield   
S1 2GT 

Nominated adviser and broker 
Cenkos Securities plc 
6.7.8 Tokenhouse Yard 
London 
EC2R 7AS  

Registrars 
Neville Registrars Limited 
Neville House 
Steelpark Road 
Halesowen 
B62 8HD 

Solicitors 
Fieldfisher LLP 
No 1 Spinningfields 
Hardman Street 
Manchester 
M3 3EB 

Company Secretary 
Caroline Ackroyd 
Albert Works 
71 Sydney Street 
Sheffield 
S1 4RG 

78                                                                                                                               Jaywing plc Annual Report and Accounts 2021