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Jaywing plc

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FY2024 Annual Report · Jaywing plc
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1                                                                                                                               Jaywing plc Annual Report and Accounts 2024 
 
Company number 05935923 
 
 
 
 
 
 
 
 
 
 
 
Jaywing plc 
Annual Report and Accounts 
For the year ended 31 March 2024 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Docusign Envelope ID: AB74FFB7-B773-4CCA-9FAE-9F338D973CE6

2                                                                                                                               Jaywing plc Annual Report and Accounts 2024 
 
 
Contents 
 
 
 
Overview  
 
 
 
 
 
 
3 
 
Financial highlights  
 
 
 
 
 
4 
 
Chairman’s Statement 
 
 
 
 
 
5 
 
Operational and Financial Report 
 
 
 
 
7 
 
 
 
Corporate Governance 
 
Directors’ Report 
 
 
 
 
 
 
12 
 
Directors’ Remuneration Report 
 
 
 
 
17 
 
Corporate Governance Statement 
 
 
 
 
20 
 
Directors’ Responsibilities Statement 
 
 
 
 
23 
 
 
Financial Statements 
 
Independent Auditor’s Report to the Members of Jaywing plc  
 
24 
 
Consolidated Financial Statements 
 
 
 
 
29 
 
Company Financial Statements 
 
 
 
 
60 
 
 
Additional Information 
 
Shareholder Information 
 
 
 
 
 
77 
 
Company  
 
 
 
 
 
 
78 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Docusign Envelope ID: AB74FFB7-B773-4CCA-9FAE-9F338D973CE6

3                                                                                                                               Jaywing plc Annual Report and Accounts 2024 
Overview 
 
Jaywing is a Data Science and Marketing business, with operations in the UK and Australia. Jaywing is home to over 200 of the 
best thinkers across creative and brand strategy, performance marketing, risk consulting and data science. Every day, 
handpicked teams collaborate to respond to diverse challenges across a range of sectors and businesses to connect powerful 
ideas, rich data and new technologies to provide winning solutions for our clients. With large, specialist technical and creative 
power and over 50 experienced data scientists, Jaywing is particularly skilled at turning data into value, fuelling brands, 
connecting on customers’ terms and reimagining businesses. Jaywing’s clients include a number of blue-chip companies such 
as First Direct, Castrol, Euro Car Parts, ADT, HSBC, Yorkshire Water and Virgin Media O2. 
 
Clients 
 
Jaywing helps its clients find smart solutions to deliver profitable growth and build brand value. It uses its science-based 
expertise to create compelling insights from complex customer behaviour and builds these into effective digital marketing, 
customer engagement and portfolio management activities.  
 
Client concentration risk is low, with 150 active clients at the year end and with the largest client of the Group accounting for 
around 9% of annual revenue.  
 
Revenue from the Group’s operations in Australia accounted for 31% of revenue (2023: 26%), and we continue to benefit from 
close collaboration between Australia and the UK both on specific clients and development of new capabilities. 
 
People 
 
Our people comprise a diverse mix of specialists, many with scarce skill sets. They include: 
 
 Award-winning creative teams 
 Experts in brand strategy, client management, PR and performance marketing 
 Highly experienced fraud and credit risk modellers 
 PhD mathematicians 
 Analysts and econometric modellers 
 Highly skilled AI practitioners 
 
 
These skills can be applied to a wide spectrum of challenges, ranging from credit risk modelling through to brand advertising 
and a key strength is our ability to harness cross-functional teams to collaborate on client solutions. 
 
 
 
 
Docusign Envelope ID: AB74FFB7-B773-4CCA-9FAE-9F338D973CE6

4                                                                                                                               Jaywing plc Annual Report and Accounts 2024 
Financial highlights 
 
 
 
 
2024  
£’000 
 
2023  
£’000 
 
Change 
% 
 
 
 
 
Revenue 
 21,454  
22,062 
(2.8%) 
Adjusted EBITDA(1) 
 2,161  
1,908 
13.3% 
Operating Loss 
(459)  
(11,340) 
Loss before Tax 
(2,376)  
(12,535) 
Cash Generated from Operations 
 387 
1,293 
Net Debt pre IFRS 16(2) 
(12,962)  
(10,346) 
Loss per share 
(2.52p)  
(13.73p) 
 
Reconciliation of Operating Loss with Adjusted EBITDA 
 
 
2024  
£’000 
2023 
£’000 
 
 
 
Operating Loss 
(459) 
(11,340) 
Add Back: 
  
 
Impairment of Goodwill 
- 
12,095 
Depreciation of property, plant & equipment 
               237  
245 
Depreciation and impairment of right of use assets 
               626  
641 
Amortisation of intangibles 
               466  
320 
EBITDA 
               870  
1,961 
Acquisition & related costs 
           -  
259 
Restructuring costs 
1,668 
190 
Share based payment charge 
25 
- 
Fair value adjustment on contingent consideration 
(402) 
- 
Legal income 
- 
(502) 
Adjusted EBITDA(1) 
           2,161  
1,908 
Adjusted EBITDA(1) margin  
10.1% 
8.6% 
 
Revenue, Contribution and Adjusted EBITDA by operating segment 
 
 
2024  
£’000 
2023 
£’000 
Change  
% 
Change % at 
constant 
exchange rates* 
% 
 
 
 
 
 
Revenue 
 
 
 
 
United Kingdom 
14,759 
16,380 
(9.9%) 
(9.9%) 
Australia 
6,695 
5,682 
17.8% 
28.1% 
Group total 
21,454 
22,062 
(2.8%) 
(0.1%) 
 
 
 
 
 
Contribution(3) 
 
 
 
 
United Kingdom 
4,286 
4,886 
(12.3%) 
(12.3%) 
Australia 
2,369 
2,142 
10.6% 
20.4% 
Group total 
6,655 
7,028 
(5.3%) 
(2.3%) 
Contribution margin 
31.0% 
31.9% 
 
 
 
 
 
 
 
Adjusted EBITDA(1) 
 
 
 
 
United Kingdom 
1,149 
1,380 
(16.7%) 
(16.7%) 
Australia 
1,012 
528 
91.7% 
107.6% 
Group total 
2,161 
1,908 
13.3% 
17.7% 
 
 
(1) Adjusted EBITDA represents Earnings Before Interest Tax, Depreciation & Amortisation (‘EBITDA’) before restructuring 
costs, acquisition & related costs, share based payment charge, fair value adjustments on contingent consideration and 
exceptional other operating income 
(2) Including accrued interest  
(3) Contribution is defined as Revenue less Direct Costs comprising of staff and other costs directly attributable to the revenues 
of the respective operating segments 
* At constant exchange rates applicable to the 12 months ended 31 March 2023. 
 
Docusign Envelope ID: AB74FFB7-B773-4CCA-9FAE-9F338D973CE6

5                                                                                                                               Jaywing plc Annual Report and Accounts 2024 
Chairman’s Statement 
 
Introduction 
The Group has been undergoing a period of significant change and recovery that started in the financial year ended 31 March 
2024 (FY24) and has continued since. The results for FY24 reflect some of the early progress made, although the full impact of 
the actions taken to reduce the cost base will not be felt until the current financial year.  
The changes at Board level that have been undertaken since the year end; the strong management teams in place within the 
operating business; and the high-quality individual members of staff employed throughout the Group all give us confidence in 
the future and our ability to grow the business. As the relatively newly appointed Executive Chairman I would like to record my 
thanks for the hard work and dedication of all our employees.  
Results 
In the first quarter of FY24 the Group carried out a significant restructuring of the UK division to improve margin efficiency through 
cost reduction. The work on cost reductions continued throughout the year and has allowed the Group to report a 13.3% increase 
in Adjusted EBITDA despite a 2.8% reduction in Group revenues.  
Revenues for the Group for FY24 of £21.5m (2023: £22.1m), were 2.8% down on FY23. The decrease in revenue in FY24 
comprises a fall of 9.9% in UK revenues (2023: fall of 9.5%) and a rise of 17.8% in Australia revenues (2023: increase of 8.8%) 
The Australian revenue growth in FY24 in local currency was 28.1%. The UK’s revenues were affected by weaker markets 
whilst Australia’s revenue growth accelerated. Further detail on the Group’s results is contained in the Operational and 
Financial Report which follows. 
Strategy   
The Group is a data science led marketing and consultancy business; its people are its most important assets. Whilst the 
difficult market conditions in FY24, especially in the Group’s UK market, have necessitated headcount reductions, a priority has 
been placed on retaining the core skills and talent that mark Jaywing out from its competition. The Group is dependent on the 
strength of its relationships with its customers and the excellence of the work it undertakes on their behalf. The Group will 
continue to invest in the talented people that ensure its success in client service and delivery.  
In a rapidly changing and increasingly technologically advanced market the Group’s expertise in data science, its long 
experience of Artificial Intelligence tools and applications and its ability to convert data insights into compelling marketing 
campaigns are core strengths. The Group aims to maintain its lead in these core areas and use them to differentiate itself from 
its competition. 
The Group enjoys a diverse portfolio of world leading brands as clients. Our sales and marketing strategy has been developed 
and enhanced to allow us to continue to attract and win new business from brands for which we can deliver excellent results.  
The Group operates in two principal markets: the UK and Australia. The Australian business has grown significantly in the last 
two years and has started to expand its client base from within the wider APAC markets. Geopolitical and economic changes 
make Australia an increasingly attractive base from which to serve the APAC region and the strength of our Australian team 
allows us to target further growth from region wide clients.  
Funding   
The Group has benefitted from the support of the holders of its secured debt, who have helped fund the business through some 
challenging years. The Group aims to continue its recovery and return to a more stable cash position in the second half of the 
current financial year. 
Board and senior management 
In March 2024 we announced that Philip Hanson had stepped down as a Non-Executive Director. 
In April 2024 Henry Turcan and I joined the Company’s board of directors as Non-Executive Directors. Andrew Fryatt stepped 
down as the Chief Executive Officer in May 2024 and Christopher Hughes, the Company’s Chief Financial Officer, role was 
expanded to include operations and he joined the Board. The Board asked me to step up into the Executive Chairman role at 
that time. I would like to thank the departing Directors for their contribution and also Ian Robinson for his long service as 
Chairman, he remains on the Board as a Non-Executive Director.  
 
 
Docusign Envelope ID: AB74FFB7-B773-4CCA-9FAE-9F338D973CE6

6                                                                                                                               Jaywing plc Annual Report and Accounts 2024 
Outlook 
The Australian division is expected to continue to benefit from a strong market and new business pipeline, with revenue growth 
expected in the current financial year. UK market conditions remain challenging but the UK operation is now leaner, more 
efficient and able to convert more of its future revenue growth into profit and cash. Changes to our leadership teams and a 
greater focus on marketing of the Group’s data and creative skills alongside investments made in client growth, are beginning 
to make a difference to operational performance. Cash however remains very tight and a key focus for management. As the 
cash savings from recent cost reduction initiatives, combined with the benefit of recent new business wins, begin to impact our 
P&L we anticipate reaching a more stable cash position in the second half of the current year.  
 
 
 
 
 
David Beck 
Executive Chairman 
Jaywing plc 
29 August 2024 
 
 
Docusign Envelope ID: AB74FFB7-B773-4CCA-9FAE-9F338D973CE6

7                                                                                                                               Jaywing plc Annual Report and Accounts 2024 
Operational and Financial Report 
 
 
Operational Highlights 
 
 
Group Adjusted EBITDA for FY24 up by 13.3% at £2,161k against prior period, on 2.8% lower revenues. 
 
 
Australia profitability improved with FY24 Adjusted EBITDA up 91.7% % (107.6% at constant exchange rates) due to 
strong Australia revenue growth of 17.8% ( 28.1% at constant exchange rates). 
 
 
AUD:GBP FX rate adversely impacted Group results. Under constant exchange rates FY24 Group revenues were 
static compared to the prior year, with Group Adjusted EBITDA up 17.7%. 
 
 
UK Adjusted EBITDA for FY24 down 16.7%, due to the difficult economic conditions for the UK marketing sector.  
 
 
New business pipeline remains strong in both the UK and Australia divisions. 
 
 
Decision (our AI-based PPC automation tool) is performing well with 16 clients now on Decision, including 2 clients in 
Australia.  
 
 
Business review 
Jaywing is a Data Science and Marketing business, with operations in the UK and Australia. Our focus is providing an 
integrated marketing, data and risk consulting proposition, enabled by data science, to our existing and potential clients. The 
parent company acts as a holding company providing management services to its subsidiaries.  
 
The Group’s adjusted EBITDA of £2.16m in FY24, an increase of 13.3% against the prior period, was achieved despite 2.8% 
lower revenues. The Group’s Operating Loss was reduced to £0.5m from £11.3m in the prior year, and the Loss before Tax 
came down to £2.4m from £12.6m.  
 
Cash Generated from Operations decreased to £0.4m from £1.3m. Net debt (pre IFRS 16) increased to £13.0m from £10.3m.  
 
Challenging economic conditions, higher interest rates and falling consumer confidence all contributed to a difficult trading 
period in the UK. Market conditions in Australia were more favourable and helped our business there to grow both revenue and 
profitability. UK revenue was 9.9% lower at £14.8m whilst Australian revenue increased by 17.8% to £6.7m, at constant 
exchange rates Australian revenue growth was an even more impressive 28.1%.  
 
Market conditions were difficult for the whole of FY24 and although there have been some significant new business wins at the 
end of the financial year, trading conditions remain challenging going into FY25. 
 
Jaywing UK  
 
The Jaywing UK business is made up of our data led performance marketing agency, our data and risk consultancy offering, 
and our AI driven digital advertising tool, Decision.  
 
Overall, the UK division saw a 9.9% reduction in revenue in the year ended 31 March 2024. This is predominantly from our UK 
agency division which experienced a challenging year due to several sector macro-economic headwinds, but benefited from 
our early action of headcount to ensure that we reduced our FTE cost base by an annualised £1.6m. This allowed us to 
maintain an Adjusted EBITDA margin of c. 8%, with the full benefit flowing into the new financial year. The year ended 
positively with several client wins, most notably becoming digital partner to Yorkshire Tea and winning the Online Education 
Services contract in the UK. 
 
Our data and risk consultancy business traded strongly for much of the year ended 31 March 2024 following several good client 
wins, but had an unexpectedly weak last quarter as scheduled work with a major customer did not materialise with this trend 
continuing into the current year. 
 
Decision is our award-winning Artificial Intelligence solution for online marketing activity that Jaywing currently sells to clients 
which enables them to automate Pay-Per-Click advertising management.  Focus remains on continuing to build the pipeline 
and conversion of opportunities.  
The costs of running Decision are relatively fixed and the planned further growth of Decision sales to existing and new 
customers is expected to help improve Jaywing’s overall margins as well as increase its recurring revenues.   
 
Jaywing Australia 
 
Jaywing Australia continued their pleasing revenue growth with 28.1% local currency growth in the year, stemmed from strong 
new business, most notably OES, Crocs and New Balance which all ramped up during the year. 
 
Pleasingly the growth in revenue flowed to Adjusted EBITDA that doubled under constant currency in the year with the 
Adjusted EBITDA margin growing to 15% EBITDA margin for the year ended 31 March 2024, up from 9% EBITDA margin in 
the previous financial year. 
 
Docusign Envelope ID: AB74FFB7-B773-4CCA-9FAE-9F338D973CE6

8                                                                                                                               Jaywing plc Annual Report and Accounts 2024 
Jaywing Australia was recognised externally for their work by winning the Best Large Integrated Agency of the Year 2024 
APAC Search Awards and Performance Agency of the Year 2023 at the B&T Awards. 
Technology research and development 
We successfully completed our automation reporting project that is driving greater efficiency and continue to build further 
Decision functionality to increase scope of delivery as well as further developments to ensure we continue to operate at the 
front of AI / Data Science. Progress has been pleasing and we can already see the benefits from this work. Focus will 
continue on increased automation to drive efficiency within delivery as well as bringing additional benefits to our clients 
through our proprietary tools. 
 
Employees 
 
We recognise that our people are our most important asset. Jaywing prioritises our people’s health and wellbeing, a 
commitment solidified through significant organisational changes over the past three years. Our guiding principles of critical 
thinking, collaboration, and conviction shape our identity and actions, integrating employee welfare as a core pillar of our ethos 
and focusing on mental, physical, social, and financial wellbeing.  
 
The Group's strategic initiatives include providing comprehensive support programs like the My Health Advantage App, Bright 
TV for mental health awareness. Additionally, Jaywing fosters a vibrant social culture with monthly events, offers an Employee 
Support Fund for financial assistance, and ensures work-life balance through its leave policies. The emphasis on diversity and 
inclusion, coupled with a continued investment in wellbeing, underpins Jaywing's supportive and inclusive workplace culture, 
resulting in enhanced employee engagement and retention.  
 
The great work our people have done to embed our culture has been recognised by achieving Great Places to Work status in 
the UK. 79% of employees believe Jaywing in the UK is a great place to work and 93% feel that people care about each other. 
Furthermore, 98% believe that people are fairly treated regardless of sexual orientation or race. Our diverse workforce includes 
8% LGBTQ+ employees, a gender representation of 55% male and 45% female, and 12% of employees with a disability. This 
diversity, coupled with a balanced age distribution, underscores our inclusive culture. 
 
I would like to thank all our colleagues in both the Australian and UK businesses for their continuing outstanding contribution 
over the last 12 months. 
 
Non-IFRS measures  
 
The financial statements contain all the information and disclosures required by the relevant accounting standards and 
regulatory obligations that apply to the Group. The annual report and financial statements also include measures which are not 
defined by generally accepted accounting principles such as IFRS. We believe this information, along with comparable IFRS 
measures, is useful as it provides investors with a basis for measuring the underlying performance of the Group on a 
comparable basis. The Board and its executive management use these financial measures to evaluate the Group’s underlying 
operating performance. Non-IFRS financial measures should not be considered in isolation from, or as a substitute for, financial 
information presented in compliance with IFRS. Similarly, non-IFRS measures as reported by us may not be comparable with 
similar measures reported by other companies. 
 
Key performance indicators used by the Board and executive managers include: 
 
Group 
2024  
£’000 
2023  
£’000 
Revenue 
         21,454  
22,062 
Adjusted EBITDA(1) 
           2,161  
1,908 
Adjusted EBITDA % 
10.1% 
8.6% 
Operating Loss 
(459) 
(11,340) 
Loss before Tax 
(2,376)  
(12,535) 
Net Debt pre IFRS16(2) 
(12,962)  
(10,346) 
Loss per share 
(2.52p)  
(13.73p) 
Average headcount  
               266  
285 
Revenue per head 
              80.7  
77.4 
Cash generated from operations  
               387  
1,293 
 
(1) Adjusted EBITDA represents Earnings Before Interest Tax, Depreciation & Amortisation (‘EBITDA’) before restructuring 
costs, acquisition & related costs, share based payment charge, fair value adjustments on contingent consideration and 
exceptional other operating income 
(2) Including accrued interest  
 
Revenue for FY24 was £21.5m (2023: £22.1m), a drop of 3% on FY23, as a result of the tough UK economic conditions.  
 
Adjusted EBITDA was £2,161k (2023: £1,908k), a £253k improvement in the Adjusted EBITDA. The result was achieved 
through strong cost control and the restructuring of UK agency including headcount reduction.  
 
The statutory operating loss was £459k (2023: loss of £11,340k) and the statutory loss before taxation was £2,376k (2023: loss 
of £12,535k) following an impairment to Goodwill of £nil (2023: £12.1m).  
Cash from operations was £387k (2023: £1,293k) reflecting tight cost control across the group, offset by the cost of the 
restructuring. The Cash Flow statement shows the movement in the cash position of the business.   
Docusign Envelope ID: AB74FFB7-B773-4CCA-9FAE-9F338D973CE6

9                                                                                                                               Jaywing plc Annual Report and Accounts 2024 
Net Debt 
 
At 31 March 2024, Net Debt including accrued interest (pre IFRS16) was £13.0m (2023: £10.3m), representing gross debt of 
£13.4m (2023: £11.4m) net of cash of £0.5m (2023: £1.1m). The Company’s gross debt is represented by an amount of £9.8m 
(2023: £9.2m) drawn down from the secured debt funding provided by the “Jaywing Facility” together with £2.9m (2023: £1.8m) 
of accrued and unpaid interest on the Jaywing Facility and £0.7m of withholding tax on the interest expense (2023: £0.4m). The 
Jaywing Facility is fully described in Note 18 and Note 30 to the Financial Statements. 
 
On 4 March 2024 the Jaywing Facility was increased by £0.6m to £9.8m. The Jaywing Facility has continued to be provided to 
the Company on the same terms as the original secured loan facility acquired on 2 October 2019, see Going Concern in 
Principal Accounting Policies. 
 
Post year end, on the 28 May 2024 Jaywing announced that it had increased its existing loan facility by £1,030,000. The 
additional capital being lent by the two lenders is being provided on the same terms as the existing Loan Facility.  
 
Impairment 
 
As required by IAS 36, the Group has carried out an impairment review of the carrying value of its intangible assets and 
goodwill. The weighted average cost of capital (“WACC”) was calculated with reference to long-term market costs of debt and 
equity and the Company’s own cost of debt and equity, adjusted for the size of the business and risk premiums. The calculated 
WACC rate used for the impairment review was 14.8% for Australia and 15.1% in the UK (2023: 16.4% for Australia and 16.6% 
in the UK). This was applied to cash flows for each of the cash generating units using estimated growth rates in each business 
unit. The impairment review was based on two cash generating units being the UK and Australia. As part of the review, a 
number of scenarios were calculated using the impairment model. These looked at what effect changes in the WACC rates and 
movements in Revenue and Costs would have to the outcome.  
 
In the prior year the Group impaired former acquisition goodwill by £12.1m. No impairment is considered necessary in the 
current year.  
Going Concern  
 
The Group financial statements have been prepared on a going concern basis in accordance with UK Adopted International 
accounting standards. In coming to their conclusion, the Directors have considered the Group’s profit and cash flow forecasts 
for a period of at least 12 months from the date these financial statements were approved.  
 
In determining the appropriate basis of preparation of the financial statements, the Directors are required to consider whether 
the Group can continue in operational existence for the foreseeable future. 
 
In addition to the normal process of preparing forecasts for the Group, the Directors have considered downside risks and the 
potential impact of the economic environment on the cash flows of the Group for a period to 31 March 2026. This has been 
done by looking at various scenarios within the forecasts for the potential effect of changes in the market during the forecast 
period. The Directors have noted the very tight cash position in the UK division which has led to the Group’s very tight cash 
position as a whole, which is expected to continue in the near term. However, based on current forecast cash flows of the 
Group, which includes forecast cash receipts from recent new business wins in the UK, the Directors expect that the Group’s 
cash headroom will steadily improve in the second half of FY25 and provide a more stable cash position.  
 
In considering their position the Directors have also had regard to: 
 
 
Letters of support in respect of the secured debt which have received from each of the holders of that debt which 
include confirmation that it is intended to provide financial support for the period until at least 31 March 2026 by not 
making demand for repayment of the debt, should doing so prevent the Group from meeting its debts as and when 
they fall due. The lenders have also confirmed that they are open to providing short-term financial support to 
Jaywing if required to support its restructuring of the existing facility with them. Details of this debt are contained in 
Note 18 and Note 30. 
 
 
Near term support to the UK division by way of remittances from the Australia division. 
 
The Group financial statements do not include the adjustments that would result if the Group were unable to continue as a 
going concern. The Directors have a reasonable expectation that the Group has adequate resources to continue in existence 
for the foreseeable future and have concluded it is appropriate to adopt the going concern basis of accounting in the 
preparation of the financial statements. 
 
 
Christopher Hughes 
Chief Financial & Operating Officer 
Jaywing plc 
29 August 2024 
 
 
Docusign Envelope ID: AB74FFB7-B773-4CCA-9FAE-9F338D973CE6

10                                                                                                                               Jaywing plc Annual Report and Accounts 2024 
Principal Risks and Uncertainties 
 
The evaluation of the Company’s risk management process is the responsibility of the Board. Jaywing has developed its risk 
reporting framework in conjunction with the business leadership team who take an active and responsible role in this process. 
Below is a summary of the current key risks.  
  
Risk   
Mitigation 
1. 
Economic and Political Uncertainty  
There continues to be political and economic uncertainty 
which impact the level of discretionary spend available 
with our customers.  
 
The Directors monitor emerging news and trends and remain alert to 
any potential impact on the trading of the Company. Regular 
forecasting and review of pricing are undertaken to ensure we are 
responding to changes in the economic environment. The directors 
also maintain a close control on costs, reducing these to meet revenue 
where appropriate.  
 
2. 
Loss of key staff 
Jaywing is dependent on its ability to recruit and retain 
staff with adequate experience and technical expertise to 
service its clients. 
 
The expertise of Jaywing’s people is a key source of competitive 
advantage and the Company’s remuneration and incentive packages 
are reviewed regularly to retain and incentivise key staff. The 
Company also provides an attractive, diverse, inclusive and 
collaborative working environment and culture. 
3. 
Loss of business from clients and adverse 
economic environment 
Loss of business from clients, whether due to the 
adverse economic environment or other reasons could 
lead to a reduction in overall revenue and profitability. 
 
 
 
The Company aims to minimise such losses by continuing to focus on 
providing a high quality service to its clients at all times as well as 
offering a wide range of services to existing clients and adding new 
clients through its new business activities. 
 
Jaywing has restructured its main business sectors based on clients 
and markets with the aim of getting closer to each client with Jaywing’s 
full range of services tailored to their needs and the markets they 
operate in. This has strengthened our ability to use our full range of 
services to offer them relevant and effective solutions.  
Jaywing’s client concentration risk is low. 
 
The impact of revenue losses due to an adverse economic 
environment, on profitability, is mitigated by ensuring that the 
Company’s cost base is efficiently aligned with its revenues.  
Inflation is monitored closely by the directors. 
4. Changes in technology 
The digital marketing industry is characterised by 
constant developments in technology, online media and 
data science. In this environment, it is vital to be at the 
forefront of this change, to ensure Jaywing can provide 
the benefits of these changes in technology to its clients 
and remain competitive.   
 
Jaywing is committed to innovation in data science led products and 
services and has dedicated resources to this. The Company has close 
relationships with online media owners (e.g. Google) and has early 
access to new product developments as a consequence of the 
significant online media budgets that it manages on behalf of its 
clients. 
 
Artificial intelligence continues to grow and the directors monitor the 
opportunities that this creates as well as any potential changes 
required to our business model. 
 
Jaywing also has a specialist team focused on the use of technology 
whose brief is to keep themselves abreast of new developments 
through their own research and through their relationships with 
technology providers. 
5. Liquidity  
Poor trading and cash flow performance could lead to a 
lack of ongoing support from its lenders and an inability 
to raise equity to meet the needs of the business. 
 
Jaywing’s key financial measures are focussed on cash generation 
and net debt. The Company monitors its trading and cash flow 
performance closely and takes prompt action to mitigate any adverse 
trends. See commentary included in the Strategic Report. 
6. Compliance with regulations and changes in 
legislation 
Failure to comply with regulations such as GDPR and 
changes in legislation could lead to reputational damage 
for Jaywing and its clients as well as fines and loss of 
business. 
 
Jaywing engages advisers in relevant specialisations to assist with 
compliance in areas such as GDPR. Experts in Jaywing’s business 
areas can ensure client initiatives are all compliant, alongside external 
input where appropriate. 
Docusign Envelope ID: AB74FFB7-B773-4CCA-9FAE-9F338D973CE6

11                                                                                                                               Jaywing plc Annual Report and Accounts 2024 
 
 
 
 
Section 172 statement 
 
In making decisions over the year, the Directors have considered what would be most likely to promote the success of the 
Company for the benefit of all stakeholders and have had regard for the following: 
 
the likely long-term consequences of any decision;  
 
the interests of the Group’s employees;  
 
the need to foster the Group’s business relationships with suppliers, customers and others;  
 
the impact of the Company’s operations on the community and the environment;  
 
the desirability of the Company maintaining a reputation for high standards of business conduct; and the need to act 
fairly as between shareholders of the Company. 
 
the needs to act fairly as between members of the Group. 
  
In 2019 the Company adopted the Corporate Governance Code for Small and Mid-Size Quoted Companies from the Quoted 
Companies Alliance (the “QCA Code”). The Board considers the QCA Code is an appropriate code of conduct for the Company. 
There are details of how the Company applies the ten principles of the QCA Code on the Company’s investor website; 
https://www.jaywing.com/investors/governance/. The Corporate Governance Statement forms part of this report. 
 
The Chairman’s Statement and Operational and Financial Report describe the Group’s activities, strategy and future prospects, 
including the considerations for long term decision making. 
 
The Company considers that its major stakeholders are its employees, clients, lenders and shareholders. When making 
decisions, the interests of these stakeholders are considered informally as part of the Board’s group discussions. 
 
The Company is committed to being a responsible employer and strives to create a working environment where its employees 
are actively engaged and can contribute to its success. 
 
The Company understands the value of maintaining and developing relationships with its clients and suppliers, to support its 
potential for future growth. 
 
The Board does not believe that the Group has a significant impact on the environments within which it operates.  The Board 
recognises that the Group has a duty to be responsible and is conscious that its business processes minimise harm to the 
environment, and that it contributes as far as is practicable to the local communities in which it operates. The Group’s Corporate 
and Social Responsibility Policy is available on the Group’s investor website and the SECR report for the Group is included in 
the Directors Report. 
 
The Board recognises the importance of maintaining high standards of business conduct. The Group operates appropriate 
policies on business ethics and provides mechanisms for whistle blowing and complaints which all employees are aware of. 
These are maintained by the Policy Steering Committee. 
 
The Board aims to maintain good relationships with its shareholders and treats them equally.  
 
By Order of the Board  
 
 
 
 
David Beck 
Executive Chairman 
Jaywing plc 
29 August 2024 
 
 
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12                                                                                                                               Jaywing plc Annual Report and Accounts 2024 
Directors’ Report 
 
The Directors submit their Annual Report on the affairs of the Group and the Company and the audited Financial Statements for 
the year ended 31 March 2024. 
 
Board of Directors 
 
David Beck, Executive Chairman (appointed 3 April 2024 as Non-Executive Director, appointed Executive Chairman 13 
May 2024) 
Member of Nomination Committee  
 
David was Chief Executive of Merit Group Plc, the data and intelligence business, until 31 January 2024, where he led a 
successful restructuring and turnaround of the business. Previously David spent over thirty years working in the marketing 
communications industry advising large corporates on strategic reviews and transactions. David was appointed to the Board as 
a Non-Executive Director as a representative of DSC Investment Holdings Limited ("DSC"), a Company owned and controlled by 
Lord Ashcroft, which holds 50% of the Company's outstanding Loan Facility. Following the departure of Andrew Fryatt, the 
Group’s CEO, the Board asked David to take on the role of Executive Chairman.  
 
Ian Robinson, Non-Executive Director 
Chair of Audit & Risk Committee and member of Remuneration and Nomination Committees 
 
Ian is a Non-Executive Director and Chairman of the Audit Committee of Gusbourne plc, an AIM listed English sparkling-wine 
business. He is also a nonexecutive Director of a number of other privately-owned businesses. He is a Fellow of the Institute of 
Chartered Accountants in England & Wales and holds an honours degree in Economics from the University of Nottingham. 
 
Henry Turcan, Non-Executive Director (appointed 3 April 2024) 
Chair of Remuneration and Nomination Committees  
 
Henry is a fund manager at Lombard Odier Asset Management (Europe) Limited. He has been advising and investing in UK 
smaller companies for over 20 years and has extensive experience of assisting public companies in creating value for all 
stakeholders. Henry was appointed as a representative of Lombard Odier Asset Management (Europe) Limited, acting in its 
capacity as discretionary investment manager or sub-adviser for and on behalf of certain funds and accounts managed by it 
which in aggregate hold 18.86% of the Company's issued share capital and 50% of the Company's outstanding Loan Facility. 
 
Mark Carrington, Non-Executive Director  
Member of Audit & Risk Committee 
 
Mark is a Fellow of the Association of Chartered Certified Accountants. He is a Non-Executive Director of a number of privately-
owned businesses both in the UK and Overseas. He is also involved in the provision of management services to a number of 
other privately-owned and AIM listed businesses.  
 
Christopher Hughes, Chief Financial Officer (appointed 13 May 2024) 
 
Christopher has extensive experience in financial roles having spent nearly nine years at PwC, focusing on audit and four years 
at Lowell in various finance roles, playing a key role in optimising financial processes and driving business performance. 
Christopher is a member of the Institute of Chartered Accountants in England and Wales and holds an honours degree in 
Business Studies from Lancaster University. 
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Principal activity 
The principal activity of the Group during the year under review is providing agency and consulting services in the areas of 
creative and brand strategy, performance marketing, data science and risk. The Company is a holding entity for the Group. 
 
Results and dividend 
The Group’s loss after taxation for the year ended 31 March 2024 was £2.4m (2023: loss of £12.8m). The Directors do not 
propose to pay a dividend.  
 
Net liabilities at 31 March 2024 were £3.7m (2023 Net liabilities £1.2m). 
 
Future developments 
The future developments of the Group are referred to in the Operational and Financial Report. 
 
Political and charitable donations 
The Group made charitable donations of £3k (2023: £3k) and no political donations during the current or prior year.  
 
Directors’ interests, appointments and resignations 
The present membership of the Board, together with biographies on each, is set out on page 12. The Directors’ interests in shares 
in the Company are set out in the Directors’ remuneration report. A list of all Directors that served throughout the year and after 
the period end is set out below: 
 
David Beck (appointed 3 April 2024) 
Ian Robinson 
Henry Turcan (appointed 3 April 2024) 
Mark Carrington 
Christopher Hughes (appointed 13 May 2024) 
Andrew Fryatt (resigned 13 May 2024) 
Phillip Hanson (resigned 4 March 2024) 
 
Directors’ third-party indemnity provisions 
The Group maintains appropriate insurance to cover Directors’ and Officers’ liability. The Group provides an indemnity in respect 
of all the Group’s Directors. Neither the insurance nor the indemnity provides cover where the Director has acted fraudulently or 
dishonestly.  
 
Employees 
The Group is an Equal Opportunities Employer and no job applicant or employee receives more or less favourable treatment on 
the grounds of age, gender, marital status, sexual orientation, race, colour, religion or belief. 
 
It is the policy of the Group that individuals with disabilities, whether registered or not, should receive full and fair consideration 
for all job vacancies for which they are suitable applicants. Employees who become disabled during their working life will be 
retained in employment wherever possible and will be given help with any necessary rehabilitation and retraining. 
 
Employees of the Group are regularly consulted by local managers and kept informed of matters affecting them and the overall 
development of the Group. 
 
The Group is committed to maintaining high standards of Health and Safety for its employees, customers, visitors, contractors 
and anyone affected by its business activities. Health and Safety is on the agenda for all regularly scheduled Board meetings. 
 
Financial instruments 
Details of the financial risk management objectives and policies of the Group, including hedging policies, are given in Note 32 to 
the Consolidated Financial Statements.  
 
Share Capital 
Details of the Company’s Share Capital, including rights and obligations attaching to each class of share, are set out in Note 22 
of the Consolidated Financial Statements.  
 
There are no restrictions on the transfer of ordinary shares in the capital of the Company, other than customary restrictions 
contained within the Company’s Articles of Association and certain restrictions which may be required from time-to-time by law, 
for example, insider trading law. In accordance with the Model Code, which forms part of the Listing Rules of the Financial 
Conduct Authority, certain Directors and employees are required to seek the prior approval of the Company to deal in its shares. 
 
The Company is not aware of any agreements between shareholders that may result in restrictions on the transfer of securities 
and/or voting rights. The Company’s Articles of Association contain limited restrictions on the exercise of voting rights. 
 
The Company’s Articles of Association may only be amended by special resolution at a General Meeting of shareholders.  
 
 
 
 
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Stakeholder engagement 
Jaywing’s stakeholders are an integral part of the business, they consist of customers, suppliers, employees, shareholders and 
advisors.  
 
Details of how the Directors have engaged with these stakeholders are included within the Corporate Governance Statement. 
 
Streamlined Energy and Carbon Reporting (SECR) 
We have disclosed our UK energy use and associated greenhouse gas (GHG) emissions. Specifically, and as a minimum, we 
are required to report those GHG emissions relating to natural gas, electricity and transport fuel, as well as an intensity ratio, 
under the Streamlined Energy and Carbon Reporting (SECR) Regulations. 
 
To ensure we achieve the transparency required, and deliver effective emissions management, we implement and utilise robust 
and accepted methods. Accordingly, whilst the Regulations provide no prescribed methodology, we collate our GHG data 
annually and complete the calculation of our carbon footprint using the latest Defra (Department for Environment, Food and Rural 
Affairs)/BEIS (Department for Business, Energy & Industrial Strategy) emissions factors. 
 
The period covered for the purposes of the SECR section is 1 April 2023 to 31 March 2024 and our calculations are for the 
following scope: 
 
- 
Buildings- related energy – natural gas (Scope 1) and electricity (Scope 2) and 
- 
Employee owned vehicles (grey fleet) (Scope 3) 
 
Calculation Methodology 
The Jaywing GHG emissions were assessed in accordance with Defra’s ‘Environmental reporting guidelines: including 
Streamlined Energy and Carbon Reporting Requirements’ and use the 2023 emission factors developed by Defra and BEIS. 
 
Results 
 
Element 
2023/24 
(tCO2e) 
2022/23 
(tCO2e) 
Direct emissions (Scope 1) – natural gas and LPG 
28 
36 
Indirect emissions (Scope 2) – from purchases electricity 
37 
42 
Total tCO2e (Scope 1 & 2) 
65 
78 
Other indirect emissions (Scope 3) – grey fleet travel 
20 
18 
Gross Total Emissions 
85 
96 
 
 
 
Intensity metric (Gross Emissions): Tonnes of CO2e per employee 
0.32 
0.34 
 
 
 
Total energy consumption (kWh) 
330,746 
394,941 
 
Energy Efficiency 
As an office-based business, our environmental impact is low and our Corporate Social Responsibility covers our approach to 
the environment and sustainability.  
 
At Jaywing, we 
 
encourage the use of public transport wherever possible, both through our environmental policy and expenses policy, 
and where not possible, encourage car sharing or environmentally friendly alternatives. We discourage, where possible, 
the use of domestic flights 
 
operate a cycle to work scheme 
 
designed our head office to be as energy efficient as possible, with measures such as passive-stack ventilation and a 
large amount of secure cycle storage plus showering facilities to encourage cycling 
 
have switch off policies, including PIR activated lighting in some buildings, as well as trying to use energy as efficiently 
as possible 
 
have a clear policy on the use of plastics, with particular attention paid to single use plastics 
 
aim to recycle all waste material that can be recycled and use local facilities to reduce the transportation of waste 
materials 
 
aim to purchase energy efficient, environmentally and ecologically friendly products 
 
monitor our energy usage within our buildings. 
 
All policies, including our environmental policy, are reviewed annually. 
 
 
 
 
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Going Concern  
 
The Group financial statements have been prepared on a going concern basis in accordance with UK Adopted International 
accounting standards. In coming to their conclusion, the Directors have considered the Group’s profit and cash flow forecasts 
for period of at least 12 months from the date these financial statements were approved.  
 
In determining the appropriate basis of preparation of the financial statements, the Directors are required to consider whether 
the Group can continue in operational existence for the foreseeable future. 
 
In addition to the normal process of preparing forecasts for the Group, the Directors have considered downside risks and the 
potential impact of the economic environment on the cash flows of the Group for a period to 31 March 2026. This has been 
done by looking at various scenarios within the forecasts for the potential effect of changes in the market during the forecast 
period. The Directors have noted the very tight cash position in the UK division which has led to the Group’s very tight cash 
position as a whole, which is expected to continue in the near term. However, based on current forecast cash flows of the 
Group, which includes forecast cash receipts from recent new business wins in the UK, the Directors expect that the Group’s 
cash headroom will steadily improve in the second half of FY25 and provide a more stable cash position.  
 
In considering their position the Directors have also had regard to: 
 
 
Letters of support in respect of the secured debt which have received from each of the holders of that debt which 
include confirmation that it is intended to provide financial support for the period until at least 31 March 2026 by not 
making demand for repayment of the debt, should doing so prevent the Group from meeting its debts as and when 
they fall due. The lenders have also confirmed that they are open to providing short-term financial support to 
Jaywing if required to support its restructuring of the existing facility with them. Details of this debt are contained in 
Note 18 and Note 30. 
 
 
Near term support to the UK division by way of remittances from the Australia division. 
 
The Group financial statements do not include the adjustments that would result if the Group were unable to continue as a 
going concern. The Directors have a reasonable expectation that the Group has adequate resources to continue in existence 
for the foreseeable future and have concluded it is appropriate to adopt the going concern basis of accounting in the 
preparation of the financial statements. 
 
Major interests in shares 
As at 31 March 2024, the Company had been notified, in accordance with chapter 5 of the Disclosure and Transparency Rules, 
of the following voting rights as shareholder of the Company: 
 
 
 
2024 
2023 
 
Number of voting rights 
 % 
 % 
Lord Michael Ashcroft KCMG PC 
27,919,737 
29.9 
29.9 
Lombard Odier Investment Managers Group 
17,600,709 
18.9 
18.9 
J & K Riddell 
5,372,638 
5.8 
5.8 
A Gardner 
5,037,470 
5.4 
5.4 
Bailey Family 
4,687,500 
5.0 
5.0 
Canaccord Genuity Group Inc 
3,805,000 
4.1 
4.1 
H & J Spinks 
3,508,772 
3.8 
3.8 
Miton UK Microcap Trust plc 
2,771,035 
3.0 
3.0 
M Boddy 
2,701,667 
2.9 
3.6 
 
The latest version of the above table is available at https://investors.jaywing.com. 
 
Corporate Social Responsibility 
The Board recognises the importance of social, environmental and ethical matters and it endeavours to take account of the 
interests of the Group’s stakeholders, including its investors, employees, clients, suppliers and business partners when operating 
the business. 
 
General Meeting 
Your attention is drawn to the Notice of Meeting either enclosed with this Annual Report or online at https://investors.jaywing.com, 
which sets out the resolutions to be proposed at the forthcoming General Meeting. 
 
Auditor 
The Directors confirm that: 
 
 
so far as each Director is aware, there is no relevant audit information of which the Company’s auditor is unaware; and 
 
 
the Directors have taken all the steps that they ought to have taken as Directors, in order to make themselves aware 
of any relevant audit information and to establish that the Company’s auditor is aware of that information. 
 
This confirmation is given and should be interpreted in accordance with the provisions of s418 of the Companies Act 2006. 
 
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The auditor, Cooper Parry Group Limited was appointed during the period and has indicated its willingness to remain in office, 
and a resolution that it be re-appointed will be proposed at the General Meeting.  
 
By Order of the Board  
 
 
 
 
David Beck 
Director 
Dated: 29 August 2024 
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Directors’ Remuneration Report 
 
In preparing this report, we have followed the QCA’s Corporate Code of Governance and drawn on best practice available. 
 
The Remuneration Committee 
During the year the Remuneration Committee comprised: 
 
Philip Hanson (resigned 4 March 2024) 
Ian Robinson 
Mark Carrington 
 
The Committee met twice during the year. 
 
Post year end, Henry Turcan became a Non-Executive Director of the Company and Chairman of the Remuneration Committee 
which now comprises: 
 
Henry Turcan – Chairman (appointed 3 April 2024) 
Ian Robinson  
 
The Committee seeks input from the Company Secretary. The Committee makes reference to external evidence of pay and 
employment conditions in other companies and is free to seek advice from external advisers.  
 
Remuneration policy 
The Group’s policy on remuneration for the current year and, so far as is practicable, for subsequent years, is set out below. 
However, the Remuneration Committee believes that it should retain the flexibility to adjust the remuneration policy in accordance 
with the changing needs of the business. Any changes in policy in subsequent years will be detailed in future reports on 
remuneration. The Group must ensure that its remuneration arrangements attract and retain people of the right calibre in order 
to ensure corporate success and to enhance shareholder value. Its overall approach is to attract, develop, motivate and retain 
talented people at all levels, by paying competitive salaries and benefits to all its staff. Pay levels are set to take account of 
contribution and individual performance, wage levels elsewhere in the Group, and with reference to relevant market information. 
The Group seeks to reward its employees fairly and give them the opportunity to increase their earnings by linking pay to achieving 
business and individual performance targets. Executive Directors are rewarded on the basis of individual responsibility, 
competence and contribution, and salary increases also consider pay awards made elsewhere in the Group as well as external 
market benchmarking. 
 
During the year to 31 March 2024 there was one Executive Director on the Board as follows:  
 
Andrew Fryatt (Chief Executive) – resigned 13 May 2024 
 
Post year end, David Beck became the Executive Chairman and Christopher Hughes became an Executive Director. 
 
The Executive Directors participate in a pension scheme but do not participate in any Group healthcare arrangements. 
 
Non-Executive Directors’ fees 
Fees for Non-Executive Directors are determined by the Board annually, taking advice as appropriate and reflecting the time 
commitment and responsibilities of the role. The Chairman received an annual fee of £75,000 (2023: £75,000). Non-Executive 
Directors’ fees currently comprise a basic fee of £30,000 per annum plus a discretionary £10,000 for chairing a committee. 
 
Non-Executive Directors do not participate in the annual bonus plan, pension scheme or healthcare arrangements. The Company 
reimburses the reasonable expenses they incur in carrying out their duties as Directors. 
 
Remuneration components – Executive Directors 
A proportion of each Executive Director’s remuneration is performance related.  
 
Basic salary 
Basic salary is set by the Remuneration Committee by considering the responsibilities, individual performance and experience of 
the Executive Directors, as well as the market practice for executives in a similar position and wage levels elsewhere in the 
Group. Basic salary is reviewed (but not necessarily increased) annually by the Remuneration Committee. 
 
Annual bonus plan 
The Executive Directors are eligible to participate in the annual bonus plan. The range of award is based on annual salary. 
 
The performance requirements, for the ability to earn a bonus, are set by the Committee annually. 
 
Long Term Incentive Plan (LTIP) and Company Share Option Plan (CSOP)  
On 13 April 2023, the Company granted 1,142,000 LTIP (Long Term Incentive Plan) share options to Andrew Fryatt (CEO) and 
4,640,000 CSOP (Company Share Option Plan) options to certain senior employees of the Group. The total number of Shares 
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18                                                                                                                               Jaywing plc Annual Report and Accounts 2024 
that can be acquired pursuant to options granted under the LTIP and CSOP amounts to 5,782,000 Shares. See further details in 
note 10. Upon Andrew’s resignation post year end, his share options have lapsed.  
 
 
Directors’ remuneration 
The total amounts of the remuneration of the Directors of the Group for the years ended 31 March 2024 and 2023 are shown 
below: 
 
31 March 
2024 
2023 
 
£ 
£ 
Aggregate emoluments 
345,000 
341,677 
Sums paid to third parties for Directors’ services 
30,000 
30,000 
 
375,000 
371,677 
 
 
 
 
 
The emoluments of the Directors are shown below: 
 
31 March 
 
2024 
2023 
2024 
2023 
 
 
Fees and 
salary 
Fees and 
salary  
Pension 
contributions 
Pension 
contributions 
 
 
£ 
£ 
£ 
£ 
Andrew Fryatt 
Resigned 13 May 2024 
230,000  
226,667 
9,200 
9,067 
Ian Robinson 
 
               75,000  
75,000 
- 
- 
Philip Hanson 
Resigned 4 Mar 2024 
40,000 
40,000 
- 
- 
Mark Carrington* 
 
30,000 
30,000 
- 
- 
Total 
 
375,000 
371,667 
9,200 
9,067 
 
* Fee paid to a third party for the Director’s services 
 
The salary of the highest paid Director was 4 times the average salary of all Group employees excluding the Directors in the 
table above (2023: 4 times). 
 
Pensions 
The Group made pension contributions on behalf of the Executive Directors. The amount is shown in the table above. 
 
Directors’ service agreements and letters of appointment 
Contracts of service are negotiated on an individual basis as part of the overall remuneration package. The contracts of service 
are not for a fixed period. Details of these service contracts are set out below: 
 
 
Date of contract 
Date of appointment 
Notice period 
Company with 
whom contracted 
Andrew Fryatt (resigned 
13 May 2024) 
26 March 2020 
21 April 2020 
6 months 
Jaywing plc 
Christopher Hughes 
13 May 2024 
13 May 2024 
6 months 
Jaywing plc 
David Beck 
13 May 2024 
13 May 2024 
3 months 
Jaywing plc 
 
 
 
In the event of termination of their contracts, each Director is entitled to compensation equal to their basic salary and bonus for 
their notice period. 
 
Non-Executive Directors have letters of appointment, the details of which are as follows: 
 
 
Date of contract 
Notice period 
Company with whom contracted 
Ian Robinson 
21 May 2014 
3 months 
Jaywing plc 
Philip Hanson (resigned 4 Mar 2024) 
27 April 2017 
3 months 
Jaywing plc 
Mark Carrington 
21 March 2018 
3 months 
Jaywing plc 
Henry Turcan 
4 April 2024 
3 months 
Jaywing plc 
 
 
 
 
 
 
 
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Directors’ interests in shares 
The Directors’ interests in the share capital of the Company are set out below: 
 
 
31 March 
2024 
2023 
 
Number of shares 
Number of shares 
Ian Robinson 
470,267 
470,267 
Philip Hanson (resigned 4 Mar 2024) 
109,462 
109,462 
Andrew Fryatt (resigned 13 May 2024) 
120,993 
120,993 
 
 
Other related party transactions 
No Director of the Group has, or had, a disclosable interest in any contract of significance subsisting during or at the end of the 
year. 
 
Disclosable transactions by the Company under IAS 24, Related Party Disclosures, are set out in Note 30. There have been no 
other disclosable transactions by the Company and its Subsidiaries with Directors of the Company or any of the subsidiary 
companies and with substantial shareholders since the publication of the last Annual Report. 
 
 
By Order of the Board 
 
 
 
 
Henry Turcan 
Dated: 29 August 2024 
 
 
 
 
 
 
 
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Corporate Governance Statement 
 
This report is prepared by the Board and describes how the principles of corporate governance are applied, to the extent 
applicable for a company the size of Jaywing plc. The Board has adopted the QCA Corporate Governance Code and considers 
that the Company complies with each of the principles of the Code. The following should be noted with regard to the independence 
of the Company’s Non-Executive Directors. During the year the Board considered Philip Hanson, a Non-Executive Director, to 
be independent. The Board notes that Ian Robinson and Mark Carrington are associated with one of the Company’s major 
shareholders which could appear to impair their independence for the purposes of the Code. However, the Board considers that 
both Ian Robinson and Mark Carrington can bring an independent view to bear on all matters dealt with by the Board and its 
various Committees. Independence is a Board judgement. 
 
There are details of how the Group applies the ten principles of the QCA Code on the Group’s investor website. 
The Board 
At 31 March 2024, the Board comprised Non-Executive Chairman Ian Robinson and Non-Executive Director Mark Carrington. 
Andrew Fryatt was appointed to the Board as Chief Executive Officer on 21 April 2020. The Board is responsible to the 
shareholders for the proper management of the Group and meets at least six times a year to set the overall direction and strategy 
of the Group. All strategic operational and investment decisions are subject to Board approval. 
 
On 4 March 2024 we announced that Philip Hanson had stepped down as a Non-Executive Director & on 3 April 2024 we 
announced the appointment of Henry Turcan and David Beck to the Company’s board of directors as Non-Executive Directors. 
 
On 13 May 2024 we announced that Andrew Fryatt had stepped down as the Chief Executive Officer, Christopher Hughes, the 
Company’s Chief Financial Officer will expand this role to include operations, and that he had joined the Board with immediate 
effect. David Beck has stepped into the Executive Chairman role and has taken over the Chairmanship from Ian Robinson, who 
remains on the Board as a Non-Executive Director. 
 
All Directors are subject to re-election at least every three years. 
 
The Executive Chairman’s role is to provide leadership to the Board, plan and conduct Board meetings effectively, ensure the 
Board focuses on its key tasks, and engage the Board in assessing and improving its performance. 
 
Board committees 
 
Remuneration Committee 
During the financial year to 31 March 2024 the Remuneration Committee comprised of Philip Hanson (Chair), Ian Robinson and 
Mark Carrington. The Remuneration Committee, on behalf of the Board, meets at least once a year and as and when necessary 
to review and approve as appropriate the contract terms, remuneration and other benefits of the Executive Directors and senior 
management and major remuneration plans for the Group as a whole. 
 
The Remuneration Committee approves the setting of objectives for all the Executive Directors and authorises their annual bonus 
payments for achievement of objectives. The Remuneration Committee approves remuneration packages sufficient to attract, 
retain and motivate Executive Directors required to run the Group successfully, but does not aim to pay more than is necessary 
for this service.  
 
The Committee awarded share options to the Executive Directors during the year. It has not awarded an annual bonus in 
respect of the year to 31 March 2024. Further details of the Group’s policies on remuneration and service contracts are given in 
the Directors’ Remuneration report.  
 
Audit & Risk Committee 
During the financial year to 31 March 2024 the Audit & Risk Committee comprised Ian Robinson (Chair), Mark Carrington and 
Philip Hanson. By invitation, the meetings of the Audit & Risk Committee may be attended by the other Directors and the 
auditor. The Committee meets not less than two times annually. The Audit & Risk Committee oversees the monitoring of the 
adequacy and effectiveness of the Group’s internal controls, accounting policies and financial reporting and provides a forum 
for reporting by the Group’s external auditor. Its duties include keeping under review the scope and results of the audit and its 
cost effectiveness, consideration of management’s response to any major audit recommendations and the independence and 
objectivity of the auditor. 
 
The Audit & Risk Committee review the significant estimates, judgements and risks in relation to the annual report and 
these are outlined in the Strategic Report. The Committee also reviews the risks outlined in the Principal Risks and 
Uncertainties and challenges the Executive Directors on the controls and processes in place to manage these. The 
effectiveness of the external audit process has been assessed through discussions with both management and the 
auditors, and it is proposed that Cooper Parry Group Limited be reappointed as external auditor. 
 
Nomination Committee 
During the financial year to 31 March 2024 the Nomination Committee comprised Philip Hanson (Chair), Ian Robinson and Mark 
Carrington. It is responsible for nominating to the Board candidates for appointment as Directors, having regard for the balance 
and structure of the Board. The committee meets at least once a year. The terms of reference for all committees are available on 
the Group’s website. 
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21                                                                                                                               Jaywing plc Annual Report and Accounts 2024 
 
Company Secretary 
The Company Secretary is responsible for advising the Board through the Chairman on all governance issues. All Directors have 
access to the advice and services of the Company Secretary. 
Board performance and evaluation 
In addition to the re-election of Directors every three years, the Board has a process for evaluation of its own performance 
and that of its committees and individual Directors, including the Chairman. 
 
Attendance at Board and Committee meetings 
The Directors attended the following Board and Committee meetings during the year ended 31 March 2024: 
 
Board 
Remuneration 
Audit & Risk 
Nomination 
Total meetings held 
12 
1 
3 
1 
Ian Robinson 
12 
1 
3 
1 
Philip Hanson  
11 
1 
3 
1 
Mark Carrington  
12 
1 
3 
1 
Andrew Fryatt 
12 
0 
3 
1 
Relationships with shareholders 
The Board recognises the importance of effective communication with the Company’s shareholders to ensure that its strategy 
and performance is understood and that it remains accountable to shareholders. The Company communicates with investors 
through 
Interim 
Statements, 
audited 
Annual 
Reports, 
press 
releases 
and 
the 
Company’s 
website: 
https://investors.jaywing.com. At the Company’s AGM shareholders are given the opportunity to question the Board. The 
Company obtains feedback from its broker on the views of institutional investors on a non-attributed and attributed basis and 
any concerns of major shareholders would be communicated to the Board. 
Internal controls 
The Board acknowledges its responsibility for establishing and maintaining the Group’s system of internal controls and will 
continue to ensure that management keeps these processes under regular review and improves them where appropriate. 
 
Management structure 
There is a clearly defined organisational structure throughout the Group with established lines of reporting and delegation of 
authority based on job responsibilities and experience. 
 
Financial reporting  
Monthly management accounts provide relevant, reliable, up-to-date financial and non-financial information to management 
and the Board. Annual plans, forecasts and performance targets allow management to monitor the key business and financial 
activities and the progress towards achieving the financial objectives. The annual budget is approved by the Board. 
 
Monitoring of controls  
The Audit Committee receives reports from the external auditor and assures itself that the internal control environment of the 
Group is operating effectively. There are formal policies and procedures in place to ensure the integrity and accuracy of the 
accounting records and to safeguard the Group’s assets. Significant capital projects and acquisitions and disposals require 
Board approval. 
 
Corporate Social Responsibility 
The Board recognises the importance of social, environmental and ethical matters and it endeavours to take into account the 
interests of the Group’s stakeholders, including its investors, employees, clients, suppliers and business partners when 
operating the business. 
 
Employment 
At a subsidiary level, each individual company has established policies which address key corporate objectives in the 
management of employee relations, communication and employee involvement, training and personal development and 
equal opportunity. The Board recognises its legal responsibility to ensure the wellbeing, safety and welfare of its employees 
and to maintain a safe and healthy working environment for them and for its visitors. Health and Safety is on the agenda for 
regularly scheduled plc Board and Executive Team meetings. 
 
Environment 
By their nature, the Group’s regular operations are judged to have a low environmental impact and are not expected to give 
rise to any significant inherent environmental risks over the next 12 months. 
 
 
 
 
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22                                                                                                                               Jaywing plc Annual Report and Accounts 2024 
By Order of the Board 
David Beck 
Dated: 29 August 2024 
 
 
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23                                                                                                                               Jaywing plc Annual Report and Accounts 2024 
Directors’ Responsibilities Statement  
 
The directors are responsible for preparing the Strategic Report, Directors’ Report, the Directors’ Remuneration Report and the 
financial statements in accordance with applicable law and regulations. 
Company law requires the directors to prepare financial statements for each financial year. Under that law the directors have to 
prepare the Group financial statements in accordance with UK-adopted international accounting standards and applicable law, 
and they have elected to prepare the parent company financial statements in accordance with United Kingdom Generally 
Accepted Accounting Practice (United Kingdom Accounting Standards and applicable law, including FRS 101 ‘Reduced 
Disclosure Framework’. 
Under company law the directors must not approve the financial statements unless they are satisfied that they give a true and 
fair view of the state of affairs and profit or loss of the company and group for that period. In preparing these financial statements, 
the directors are required to: 
 
select suitable accounting policies and then apply them consistently; 
 
make judgements and accounting estimates that are reasonable and prudent; 
 
for the Group financial statement state whether applicable UK-adopted international accounting standards have been 
followed, subject to any material departures disclosed and explained in the financial statements; 
 
for the parent company state whether applicable UK Accounting Standards have been followed, subject to any 
material departures disclosed and explained in the financial statements; and 
 
prepare the financial statements on the going concern basis, unless it is inappropriate to presume that the Company 
will continue in business. 
The directors are responsible for keeping adequate accounting records that are sufficient to show and explain the company’s 
transactions and disclose with reasonable accuracy at any time the financial position of the company and enable them to ensure 
that the financial statements comply with the Companies Act 2006. They are also responsible for safeguarding the assets of the 
company and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities. 
The directors confirm that: 
 
so far as each director is aware, there is no relevant audit information of which the company’s auditor is unaware; and 
 
the directors have taken all the steps that they ought to have taken as directors in order to make themselves aware of 
any relevant audit information and to establish that the company’s auditor is aware of that information. 
The directors are responsible for preparing the annual report in accordance with applicable law and regulations.  
The directors are responsible for the maintenance and integrity of the corporate and financial information included on the 
company’s website. Legislation in the United Kingdom governing the preparation and dissemination of financial statements may 
differ from legislation in other jurisdictions.  
By Order of the Board 
 
 
 
 
David Beck 
Dated: 29 August 2024 
 
 
 
 
 
 
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24                                                                                                                               Jaywing plc Annual Report and Accounts 2024 
Independent auditor’s report to the members of Jaywing plc 
Opinion  
 
We have audited the financial statements of Jaywing PLC (the ‘parent company’) and its subsidiaries (the ‘Group’) for the year 
ended 31 March 2024 which comprise the Consolidated Statement of Comprehensive Income, Company Profit and Loss account, 
the Consolidated and Company Balance Sheets, the Consolidated and Company Cash Flow Statements,  the Consolidated and 
Company Statements of Changes in Equity, and the related notes to the financial statements, including a summary of significant 
accounting policies.  
 
The financial reporting framework that has been applied in the preparation of the Group financial statements is applicable law 
and UK adopted international accounting standards. The financial reporting framework that has been applied in the preparation 
of the parent company financial statements is applicable law and United Kingdom Accounting Standards including Financial 
Reporting Standard 101 ‘Reduced Disclosure Framework’ (United Kingdom Generally Accepted Accounting Practice). 
 
In our opinion: 
 
 
the financial statements give a true and fair view of the state of the Group’s and the parent company’s affairs as at 31 
March 2024 and of the Group’s loss for the year then ended; 
 
the Group financial statements have been properly prepared in accordance with UK adopted international reporting 
standards;  
 
the parent company financial statements have been properly prepared in accordance with United Kingdom Generally 
Accepted Accounting Practice; and 
 
the financial statements have been prepared in accordance with the requirements of the Companies Act 2006. 
 
Basis for opinion  
 
We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our 
responsibilities under those standards are further described in the auditor’s responsibilities for the audit of the financial statements 
section of our report. We are independent of the Group and the parent company in accordance with the ethical requirements that 
are relevant to our audit of the financial statements in the UK, including the FRC’s Ethical Standard as applied to listed entities, 
and we have fulfilled our other ethical responsibilities in accordance with these requirements. We believe that the audit evidence 
we have obtained is sufficient and appropriate to provide a basis for our opinion. 
 
Our approach to the audit 
 
We adopted a risk-based audit approach. The Group audit was scoped by obtaining an understanding of the Group’s business, 
the environment it operates in including the Group’s system of internal control and assessing the risk of material misstatement in 
the financial statements. We also addressed the risk of management override of financial controls, including assessing whether 
there was evidence of bias by the Directors that may have represented a risk of material misstatement.  
 
In order to assess the risks identified, and to determine the planned audit responses based on a measure of materiality, the 
engagement team performed an evaluation of identified components calculated by considering the significance of components 
as a percentage of the Group’s total revenue, loss before taxation and Group’s net liabilities. 
 
In establishing the overall approach to the Group audit, we assessed each reporting unit by reference to both its financial 
significance and other indicators of audit risk, such as the complexity and location of operations and the degree of estimation and 
judgements in the financial results. We identified three individually significant components.  
 
We performed a statutory audit on the financial statements of the parent company and Jaywing UK Limited performed to 
materiality for each statutory entity, being less than that of the Group materiality set. We performed full-scope audit procedures 
over the results of Jaywing Pty Ltd. The operations that were subject to statutory audit or full-scope audit procedures made up 
99% of consolidated revenues, 99% of consolidated loss before tax and 99% of consolidated net liabilities. The remaining 
operations were subject to analytical procedures to the balance sheet and income statement of each of the entities subject to 
review scope, focussing on risk areas identified, and their significance to the Group’s balances. The Group engagement team 
performed the work over all components.  
 
Key audit matters  
 
Key audit matters are those matters that, in our professional judgment, were of most significance in our audit of the financial 
statements of the current period and include the most significant assessed risks of material misstatement (whether or not due to 
fraud) we identified, including those which had the greatest effect on the overall audit strategy, the allocation of resources in the 
audit; and directing the efforts of the engagement team.  
 
These matters were addressed in the context of our audit of the financial statements as a whole, and in forming our opinion 
thereon, and we do not provide a separate opinion on these matters. 
 
Revenue recognition 
 
The Group generates revenue from a number of streams as detailed in the revenue accounting policy on page 33. Revenue 
recognition and management’s application of the Group’s revenue recognition accounting policies and key estimates represent 
an area of significant judgement in the financial statements. This is due to the material nature of revenue together with the variety 
of revenue streams with differing contractual terms. In particular, we consider that the significant risk of fraud arises on the 
revenue recognition on open projects at year end given the increased judgement surrounding the level of revenue to be 
recognised within the financial year and therefore there is increased potential for material misstatement due to fraud and error.  
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25                                                                                                                               Jaywing plc Annual Report and Accounts 2024 
 
Our response to the risk: 
 
We have assessed accounting policies for consistency and appropriateness with the financial reporting framework and in 
particular that revenue was recognised when performance obligations were fulfilled. In addition, we reviewed for the consistency 
of application as well as the basis of any recognition estimates.  
 
We have obtained an understanding of processes through which the businesses initiate, record, process and report revenue 
transactions. 
 
We performed walkthroughs of the processes as set out by management, to ensure controls appropriate to the size and nature 
of operations are designed and implemented correctly throughout the transaction cycle. 
 
We reviewed manual journal entries within the revenue nominal accounts and investigated transactions outside of our 
expectations including obtaining supporting evidence.  
 
We tested a sample of revenue recognised throughout the period to invoice, contract and payment to ensure occurrence and 
accuracy of revenue recognised on those transactions sampled within the financial year.  
 
We performed cut-off procedures on all revenue streams, with reference to the sales contract to ensure revenue was recognised 
in the correct period. Extended procedures were performed on open projects including the review of timesheet data and 
recalculation of revenue recognised around year end under the input method.  
 
Our procedures did not identify any material misstatements in the revenue recognised during the year.  
 
Impairment of intangible assets 
 
The Group has significant balances in relation to goodwill and other intangible assets. The Group’s assessment of carrying values 
requires significant judgement in forecasting future trading performance of subsidiaries.  
 
Our response to the risk: 
 
We obtained and reviewed the impairment review prepared by management in relation to intangible assets. Our review included 
testing the mathematical accuracy of the underlying model. 
 
We assessed the key assumptions used in those impairment review calculations, to ensure that they were reasonable, those 
being; 
• 
Identification of CGUs and the trade relating to them; 
• 
Discount rate applied; and 
• 
Growth assumptions and mitigating cost factors within trading forecasts. 
 
We performed sensitivity analysis to determine whether an impairment would be required if the key assumptions were not 
achieved.  
 
We were satisfied with the level of disclosure made in the statements and our procedures did not identify any material 
misstatements in the significant balances noted.  
 
Impairment of investments (Parent company only) 
 
The Company has significant balances in relation to investments. The Company’s assessment of carrying values requires 
significant judgement in forecasting future trading performance of subsidiaries.  
 
Our response to the risk: 
 
We obtained and reviewed the impairment review prepared by management in relation to intangible assets. Our review included 
testing the mathematical accuracy of the underlying model. 
 
We assessed the key assumptions used in those impairment review calculations, to ensure that they were reasonable, those 
being; 
• 
Identification of CGUs and the trade relating to them; 
• 
Discount rate applied; and 
• 
Growth assumptions and mitigating cost factors within trading forecasts. 
 
We performed sensitivity analysis to determine whether an impairment would be required if the key assumptions were not 
achieved.  
 
We were satisfied with the level of disclosure made in the statements and our procedures did not identify any material 
misstatements in the significant balances noted.  
 
 
 
 
 
 
 
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26                                                                                                                               Jaywing plc Annual Report and Accounts 2024 
Going concern 
 
The Group and parent company have suffered losses both historically and in the year ended 31 March 2024.The Group and 
parent company are in a net liability position and have financing facilities of £13,420k due within one year. Accordingly, we 
consider going concern to represent a key audit matter.  
 
Our response to this key audit matter is discussed below within conclusions relating to going concern. 
 
Our application of materiality 
 
The materiality for the Group financial statements as a whole was set at £214,000. This has been determined with reference to 
the benchmark of the Group’s revenue which we consider to be an appropriate measure for a group of companies such as these. 
Materiality represents 1% of Group revenue as presented in the Group Statement of Comprehensive Income. In determining the 
level of testing to be performed during our audit work, we applied performance materiality of £160,000. 
 
The materiality for the parent company financial statements as a whole was set at £171,000, capped at 80% of Group materiality. 
This has been determined with reference to the parent company’s net liabilities, which we consider to be an appropriate measure 
for a holding company with investments in trading subsidiaries. Materiality represents 1.4% of net liabilities as presented on the 
face of the parent company’s balance sheet. In determining the level of testing to be performed during out audit work, we applied 
performance materiality of £128,000. 
 
Conclusions relating to going concern 
 
In auditing the financial statements, we have concluded that the directors’ use of the going concern basis of accounting in the 
preparation of the financial statements is appropriate.  
 
Our evaluation of the directors’ assessment of the entity’s ability to continue to adopt the going concern basis of accounting 
included: 
• 
reviewing management's cash flow forecasts for a period of 12 months from the date of approval of these financial 
statements, including the arithmetical accuracy of the models and forecasts; 
• 
assessing the reasonableness of management's forecasts and assumptions and assessing remaining cash headroom 
within those forecasts; 
• 
reviewing management’s sensitivity analysis and stress tests and assessing the likelihood of assumptions which would 
mean the going concern basis was not appropriate;   
• 
reviewing results post year end to the date of approval of these financial statements and assessing them against 
original forecasts;  
• 
assessing the financing facilities which are in place and have been entered into post year end, including obtaining 
letters of support from the lenders; and  
• 
reviewing the adequacy of related disclosures within the financial statements.  
From our work we noted that the forecasts support the directors’ assessment that the adoption of the going concern basis appears 
reasonable. 
 
Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, 
individually or collectively, may cast significant doubt on the group's ability to continue as a going concern for a period of at least 
12 months from when the financial statements are authorised for issue. 
 
Our responsibilities and the responsibilities of the directors with respect to going concern are described in the relevant sections 
of this report. 
 
Other information  
 
The other information comprises the information included in the Annual Report, other than the financial statements and our 
Auditor’s Report thereon. The directors are responsible for the other information included in the annual report. Our opinion on the 
financial statements does not cover the other information and, except to the extent otherwise explicitly stated in our report, we do 
not express any form of assurance conclusion thereon. 
 
Our responsibility is to read the other information and, in doing so, consider whether the other information is materially inconsistent 
with the financial statements or our knowledge obtained in the course of the audit, or otherwise appears to be materially misstated. 
If we identify such material inconsistencies or apparent material misstatements, we are required to determine whether this gives 
rise to a material misstatement in the financial statements themselves or a material misstatement of the other information. If, 
based on the work we have performed, we conclude that there is a material misstatement of this other information, we are required 
to report that fact.  
 
We have nothing to report in this regard. 
 
 
 
 
 
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27                                                                                                                               Jaywing plc Annual Report and Accounts 2024 
Opinions on other matters prescribed by the Companies Act 2006  
 
In our opinion, based on the work undertaken in the course of the audit: 
 
 
the information given in the Strategic Report and the Directors’ Report for the financial year for which the financial 
statements are prepared is consistent with the financial statements; and 
 
the Strategic Report and the Directors’ Report have been prepared in accordance with applicable legal requirements. 
 
Matters on which we are required to report by exception 
 
In the light of our knowledge and understanding of the group and the parent company and their environment obtained in the 
course of the audit, we have not identified material misstatements in the Strategic Report or the Directors’ Report. 
 
We have nothing to report in respect of the following matters in relation to which the Companies Act 2006 requires us to report 
to you if, in our opinion: 
 
adequate accounting records have not been kept by the parent company, or returns adequate for our audit have not 
been received from branches not visited by us; or 
 
the parent company financial statements are not in agreement with the accounting records and returns; or 
 
certain disclosures of directors’ remuneration specified by law are not made; or 
 
we have not received all the information and explanations we require for our audit. 
 
Responsibilities of directors  
 
As explained more fully in the Directors’ Responsibilities Statement set out on page 23, the directors are responsible for the 
preparation of the financial statements and for being satisfied that they give a true and fair view, and for such internal control as 
the directors determine is necessary to enable the preparation of financial statements that are free from material misstatement, 
whether due to fraud or error. 
 
In preparing the financial statements, the directors are responsible for assessing the Group’s and parent company’s ability to 
continue as a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of 
accounting unless the directors either intend to liquidate the group or the parent company or to cease operations, or have no 
realistic alternative but to do so. 
 
Auditor’s responsibilities for the audit of the financial statements 
 
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material 
misstatement, whether due to fraud or error, and to issue an auditor’s report that includes our opinion. Reasonable assurance is 
a high level of assurance, but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a 
material misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or 
in the aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of these 
financial statements.  
Irregularities, including fraud, are instances of non-compliance with laws and regulations. We design procedures in line with our 
responsibilities, outlined above, to detect material misstatements in respect of irregularities, including fraud. The extent to which 
our procedures are capable of detecting irregularities, including fraud, is detailed below: 
Our assessment focused on key laws and regulations the Group and parent company have to comply with and areas of the 
financial statements we assessed as being more susceptible to misstatement. These key laws and regulations included but were 
not limited to compliance with the Companies Act 2006, AIM listing rules, UK adopted international accounting standards, United 
Kingdom Generally Accepted Accounting Practice (UK GAAP) and relevant tax legislation in the jurisdictions in which the Group 
operates.  
We are not responsible for preventing irregularities. Our approach to detecting irregularities included, but was not limited to, the 
following:  
 
obtaining an understanding of the legal and regulatory framework applicable to the Group and parent company and how 
the Group and parent company is complying with that framework by making enquiries of management, those responsible 
for legal and compliance procedures and the Company Secretary. We corroborated our enquiries through review of Board 
minutes for instances of non-compliance;  
 
obtaining an understanding of the Group and parent company policies and procedures and how the Group and parent 
company has complied with these, through discussions and walkthrough testing of controls;  
 
obtaining an understanding of the Group and parent company’s risk assessment process, including the risk of fraud;  
 
assessing matters reported through the Group’s whistleblowing programme and results of evaluation of such matters; 
 
designing our audit procedures to respond to our risk assessment;  
 
performing audit testing over the risk of management override of controls, including testing of journal entries and other 
adjustments for appropriateness with a focus on manual journals and those posted directly to the consolidation that 
increased revenue or that reclassified costs from the statement of comprehensive income to the balance sheet, evaluating 
the business rationale of significant transactions outside the normal course of business and reviewing accounting estimates 
for bias;  
 
challenging assumptions and judgements made by management in its significant accounting estimates, including stress 
testing and subsequent review of inputs within impairment models; and  
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28                                                                                                                               Jaywing plc Annual Report and Accounts 2024 
 
reviewing a sample of open projects, understanding the rationale for the revenue recognised and assessing the revenue 
recognised on them with reference to the input method.  
Whilst considering how our audit work addressed the detection of irregularities, we also consider the likelihood of detection based 
on our approach. Irregularities arising from fraud are inherently more difficult to detect than those arising from error. 
Because of the inherent limitations of an audit, there is a risk that we will not detect all irregularities, including those leading to a 
material misstatement in the financial statements or non-compliance with regulation. This risk increases the more that compliance 
with law or regulation is removed from the events and transactions reflected in the financial statements, as we will be less likely 
to become aware of non-compliance. The risk is also greater regarding irregularities occurring due to fraud rather than error, as 
fraud involves intentional concealment, forgery, collusion, omission or misrepresentation. We are not responsible for preventing 
non-compliance and cannot be expected to detect non-compliance with all laws and regulations.  
A further description of our responsibilities for the audit of the financial statements is located on the Financial Reporting Council’s 
website at: www.frc.org.uk/auditorsresponsibilities. This description forms part of our auditor’s report. 
Use of our report  
 
This report is made solely to the parent company’s members, as a body, in accordance with Chapter 3 of Part 16 of the Companies 
Act 2006. Our audit work has been undertaken so that we might state to the parent company’s members those matters we are 
required to state to them in an auditor’s report and for no other purpose. To the fullest extent permitted by law, we do not accept 
or assume responsibility to anyone other than the parent company and the parent company’s members as a body, for our audit 
work, for this report, or for the opinions we have formed. 
 
 
 
 
 
Melanie Hopwell (Senior Statutory Auditor) 
for and on behalf of  
Cooper Parry Group Limited  
Statutory Auditor 
Sky View 
Argosy Road 
East Midlands Airport 
Castle Donington 
Derby 
DE74 2SA 
 
Date: 29 August 2024 
 
 
 
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29                                                                                                                               Jaywing plc Annual Report and Accounts 2024 
Consolidated Statement of Comprehensive Income 
 
For the year ended 31 March 
 
 
 
 
 
2024 
 
 
 
2023 
Note 
 
£’000 
£’000 
 
 
 
 
Revenue 
1 
 
21,454 
22,062 
 
 
 
 
Other operating income 
2 
 
33 
507 
Operating expenses 
3 
 
(21,946) 
(33,909) 
Operating Loss 
 
 
(459) 
(11,340) 
Finance costs 
4 
 
(1,917) 
(1,195) 
Loss before tax  
 
 
(2,376) 
(12,535) 
Tax credit / (expense) 
5 
 
26 
(291) 
Loss for the year 
 
 
(2,350) 
(12,826) 
 
 
 
 
Loss for the year is attributable to: 
 
 
 
 
Non-controlling interests 
 
 
- 
- 
Owners of the parent 
 
 
(2,350) 
(12,826) 
 
 
(2,350) 
(12,826) 
Other comprehensive income 
 
 
 
 
Items that will be subsequently reclassified 
to profit or loss 
Exchange differences on retranslation of foreign 
operations 
27 
 
(118) 
(368) 
Total comprehensive loss for the period  
 
 
(2,468) 
(13,194) 
 
 
 
 
Total comprehensive loss is attributable to: 
 
 
 
 
Non-controlling interests 
26 
 
- 
- 
Owners of the Parent 
 
 
(2,468) 
(13,194) 
 
 
(2,468) 
(13,194) 
Basic and diluted loss per share 
 
 
 
 
Loss per share 
6 
 
(2.52p) 
(13.73p) 
 
 
 
 
 
The accompanying Notes form part of these Consolidated Financial Statements. 
 
 
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30                                                                                                                               Jaywing plc Annual Report and Accounts 2024 
Consolidated Balance Sheet 
 
 
 
These Financial Statements were approved by the Board of Directors on 29 August 2024 and were signed on its behalf by: 
 
 
 
 
Christopher Hughes 
Director 
Company number: 05935923 
 
The accompanying Notes form part of these Consolidated Financial Statements. 
 
As at 31 March 
 
 
2024 
2023 
Note 
£’000 
£’000 
Non-current assets 
 
 
 
Property, plant and equipment 
12 
3,266 
4,023 
Goodwill 
14 
10,476 
10,602 
Deferred tax asset 
20 
916 
620 
Other intangible assets 
15 
1,796 
2,125 
 
16,454 
17,370 
Current assets 
 
 
 
Trade and other receivables 
16 
3,929 
4,418 
Contract assets 
17 
330 
352 
Cash and cash equivalents 
18 
458 
1,089 
 
4,717 
5,859 
Total assets 
 
21,171 
23,229 
 
 
 
Current liabilities 
 
 
 
Borrowings 
18 
13,420 
11,435 
Trade and other payables 
19 
5,689 
5,810 
Contract liabilities 
17 
808 
983 
Current lease liabilities 
13 
382 
380 
Current tax liabilities 
 
109 
20 
 
 
 
20,408 
18,628 
Non-current liabilities 
 
 
 
Non-current lease liabilities 
13 
2,122 
2,638 
Provisions 
21 
570 
570 
Deferred tax liability 
20 
592 
592 
Trade and other payables 
19 
1,142 
2,021 
 
4,426 
5,821 
Total liabilities 
 
24,834 
24,449 
 
 
 
Net liabilities 
 
(3,663) 
(1,220) 
 
 
 
Equity 
 
 
 
Equity attributable to owners of the parent 
 
 
 
Share capital 
22 
34,992 
34,992 
Share premium  
23 
10,088 
10,088 
Capital redemption reserve 
25 
125 
125 
Treasury shares 
24 
(25) 
(25) 
Foreign currency translation reserve 
27 
(368) 
(250) 
Share option reserve 
10 
25 
- 
Retained earnings 
28 
(48,500) 
(46,150) 
Equity attributable to owners of the parent 
 
(3,663) 
(1,220) 
Non-controlling interest 
26 
- 
- 
Total equity 
 
(3,663) 
(1,220) 
 
 
 
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31                                                                                                                               Jaywing plc Annual Report and Accounts 2024 
Consolidated Cash Flow Statement 
For the year ended 31 March 
 
2024 
2023 
Note 
£’000 
£’000 
 
 
 
Cash flow from operating activities 
 
 
 
Loss after tax 
 
(2,350) 
(12,826) 
Adjustments for: 
 
 
 
Impairment of goodwill 
3 
- 
12,095 
Share based payment charges 
10 
25 
- 
Contingent consideration fair value adjustment 
32 
(402) 
- 
Depreciation of property, plant & equipment 
3 
237 
245 
Depreciation and impairment of right of use assets 
3 
626 
641 
Amortisation of intangibles 
3 
466 
320 
Financial costs 
4 
1,917 
1,195 
Taxation (credit)/expense 
5 
(26) 
291 
 
 
 
Operating cash flow before changes in working capital  
 
493 
1,961 
Decrease/(Increase) in trade and other receivables 
 
464 
1,986 
(Decrease)/Increase in trade and other payables 
 
(570) 
(2,654) 
Cash generated from operations 
 
387 
1,293 
 
 
 
Interest paid 
 
(138) 
- 
Net tax paid 
 
(142) 
(21) 
Net cash flow from operating activities 
 
107 
1,272 
 
 
 
Cash flow from investing activities 
 
 
 
Payment of deferred consideration 
 
(392) 
(818) 
Acquisition of intangibles 
15 
(137) 
(400) 
Acquisition of property, plant and equipment 
12 
(106) 
(483) 
Net cash outflow from investing activities 
 
(635) 
(1,701) 
 
 
 
Cash flow from financing activities 
 
 
 
Increase in borrowings 
18 
550 
1,500 
Repayment of lease liabilities (IFRS16) 
18 
(653) 
(696) 
Net cash (outflow)/inflow from financing activities 
 
(103) 
804 
 
 
 
Net (decrease)/increase in cash and cash equivalents 
18 
(631) 
375 
Cash and cash equivalents at beginning of year 
 
1,089 
714 
Cash and cash equivalents at end of year 
 
458 
1,089 
 
 
 
Cash and cash equivalents comprise: 
 
 
 
Cash at bank and in hand 
 
458 
1,089 
 
 
 
 
 
The accompanying Notes form part of these Consolidated Financial Statements. 
 
 
 
 
 
 
 
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32                                                                                                                               Jaywing plc Annual Report and Accounts 2024 
Consolidated Statement of Changes in Equity 
 
 
 
Share 
Capital 
Share 
Premium 
Account 
Capital 
Redemption 
Reserve 
Treasury 
Shares 
Foreign 
Currency 
Translation 
Reserve 
Share 
Option  
 Reserve 
Retained 
Earnings 
Equity 
attributable 
to parent 
Non-
controllin
g Interest 
Total 
equity 
 
£’000 
£’000 
£’000 
£’000 
£’000 
£’000 
£’000 
£’000 
£’000 
£’000 
Balance at 31 March 
2022 
34,992 
10,088 
125 
(25) 
118 
- 
(33,324) 
11,974 
- 
11,974 
 
 
 
 
 
 
 
 
 
 
 
Loss for the period 
- 
- 
- 
- 
- 
- 
(12,826) 
(12,826) 
- 
(12,286) 
Retranslation of foreign 
currency 
- 
- 
- 
- 
(368) 
- 
- 
(368) 
- 
(368) 
Total comprehensive 
income for the period 
- 
- 
- 
- 
(368) 
- 
(12,826) 
(13,194) 
- 
(13,194) 
Balance at 31 March 
2023 
34,992 
10,088 
125 
(25) 
(250) 
- 
(46,150) 
(1,220) 
- 
(1,220) 
Loss for the period 
- 
- 
- 
- 
- 
- 
(2,350) 
(2,350) 
- 
(2,350) 
Retranslation of foreign 
currency 
- 
- 
- 
- 
(118) 
- 
- 
(118) 
- 
(118) 
Non-cash settled share 
based incentive plans 
- 
- 
- 
- 
- 
25 
- 
25 
- 
25 
Total comprehensive 
income for the period 
- 
- 
- 
- 
(118) 
25 
(2,350) 
(2,443) 
- 
(2,443) 
Balance at 31 March 
2024 
34,992 
10,088 
125 
(25) 
(368) 
25 
(48,500) 
(3,663) 
- 
(3,663) 
 
 
 
 
 
 
The accompanying Notes form part of these Consolidated Financial Statements. 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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33                                                                                                                               Jaywing plc Annual Report and Accounts 2024 
Principal Accounting Policies 
 
Jaywing plc is a Company incorporated in the UK and is AIM listed. 
 
The Consolidated Financial Statements consolidate those of Jaywing plc and its subsidiaries (together referred to as the 
‘Group’). 
 
Statement of compliance 
 
The Consolidated Financial Statements have been prepared and approved by the Directors in accordance with UK Adopted 
International accounting standards. The Consolidated Financial Statements have been prepared under the historical cost 
convention, except for the revaluation of any assets and liabilities carried at fair value. 
 
Items included in both the consolidated and company financial statements are measured using the currency of the primary 
economic environment in which the Group operates (‘the functional currency’). The financial statements are presented in 
‘Pounds Sterling’ rounded to the nearest thousand (£’000), which is also the company’s functional currency.  
 
The principal accounting policies of the Group are set out below. The policies have remained unchanged from the previous 
year. 
Going concern 
The Group financial statements have been prepared on a going concern basis in accordance with UK Adopted International 
accounting standards. In coming to their conclusion, the Directors have considered the Group’s profit and cash flow forecasts 
for period of at least 12 months from the date these financial statements were approved.  
 
In determining the appropriate basis of preparation of the financial statements, the Directors are required to consider whether 
the Group can continue in operational existence for the foreseeable future. 
 
In addition to the normal process of preparing forecasts for the Group, the Directors have considered downside risks and the 
potential impact of the economic environment on the cash flows of the Group for a period to 31 March 2026. This has been 
done by looking at various scenarios within the forecasts for the potential effect of changes in the market during the forecast 
period. The Directors have noted the very tight cash position in the UK division which has led to the Group’s very tight cash 
position as a whole, which is expected to continue in the near term. However, based on current forecast cash flows of the 
Group, which includes forecast cash receipts from recent new business wins in the UK, the Directors expect that the Group’s 
cash headroom will steadily improve in the second half of FY25 and provide a more stable cash position.  
 
In considering their position the Directors have also had regard to: 
 
 
Letters of support in respect of the secured debt which have received from each of the holders of that debt which 
include confirmation that it is intended to provide financial support for the period until at least 31 March 2026 by not 
making demand for repayment of the debt, should doing so prevent the Group from meeting its debts as and when 
they fall due. The lenders have also confirmed that they are open to providing short-term financial support to 
Jaywing if required to support its restructuring of the existing facility with them. Details of this debt are contained in 
Note 18 and Note 30. 
 
 
Near term support to the UK division by way of remittances from the Australia division. 
 
The Group financial statements do not include the adjustments that would result if the Group were unable to continue as a 
going concern. The Directors have a reasonable expectation that the Group has adequate resources to continue in existence 
for the foreseeable future and have concluded it is appropriate to adopt the going concern basis of accounting in the 
preparation of the financial statements. 
Basis of consolidation 
Subsidiaries are entities controlled by the Group. Control exists when the Group has the rights to variable returns from its 
involvement with the investee and has the ability to affect these returns through its power over the investee. In assessing 
control, potential voting rights that are currently exercisable or convertible are taken into account. The Financial Statements 
of subsidiaries are included in the Consolidated Financial Statements from the date that control commences until the date 
that control ceases. Transactions between subsidiary companies are eliminated on consolidation. 
Revenue 
Revenue is generated mainly under the following four contractual models: 
 
1. Monthly retainers 
2. Project-based 
3. Consulting day rates 
4. Licences (with and without support) 
 
 
 
 
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34                                                                                                                               Jaywing plc Annual Report and Accounts 2024 
To determine whether to recognise revenue, the Group follows a 5-step process: 
 
1. Identify the contract with the customer 
2. Identify the performance obligations 
3. Determine the transaction price 
4. Allocate the transaction price to the performance obligations 
5. Recognise revenue when the performance obligations are satisfied 
 
The Group often enters into transactions involving a range of the Group’s products and services, for example providing a 
client with data consultancy and brand development work. In all cases, the total transaction price for a contract is allocated 
amongst the various performance obligations based on their relative stand-alone selling prices. 
 
Revenue is recognised over time, as the Group satisfies performance obligations by transferring the promised goods or 
services to its customers in accordance with IFRS15.35 (c).  
The Group recognises contract liabilities for consideration received in respect of unsatisfied performance obligations and 
reports these on the face of the consolidated balance sheet. Similarly, if the Group satisfies a performance obligation 
before it receives the consideration, the Group recognises a receivable in its consolidated balance sheet as a contract 
asset. 
 
Monthly retainers 
A client will sign up to a contract for a period of between six and 18 months, with a fixed fee each month for an agreed 
amount of work to be performed. Under each contract, there may be more than one service provided to the customer, such 
as Pay Per Click (PPC) and Search Engine Optimisation (SEO) management. These will have agreed KPIs and are 
separately identifiable, hence are identified as separate performance obligations. These services will be set out in the 
contract with revenue amounts associated and the revenue streams will be recognised separately. Most fees are fixed but 
some fees are variable each month and are based on a ratchet scale calculation. 
 
The transaction price is set out in the contract for each service provided and revenue is allocated to the various 
performance obligations on this basis. The customer may choose to take additional services for a period of time, which 
would be subject to a separate agreement. Any performance fees payable under a contract would relate to a specific month 
and be calculated in line with the provisions set out in the contract. 
 
Revenue is recognised over time as the customer simultaneously receives and consumes the benefits of the services as 
the service is performed. It is recognised using the output method, on a straight-line basis over the life of the contract as the 
amount of work required to perform under these contracts does not vary significantly from month to month, therefore the 
straight-line method provides a faithful depiction of the transfer of goods or services. 
 
Project-based 
A client will enter into a framework agreement that covers all work performed by Jaywing and will then issue a brief or work 
order for a specific piece of work to be performed. This could be the development of a website for a client, or the production 
of a creative campaign. The work would normally take a period of between one and six months to complete. 
 
Normally, a specific brief or work order is provided for a project under the overall framework agreement. This will detail the 
services to be provided to the customer, with a price set out against each element as appropriate. The transaction price is 
set out in the work order for each element of the project. Due to the high degree of interdependence between the various 
elements of these projects, they are accounted for as a single performance obligation.   
 
The customer may choose to vary the scope at any stage, and that would be subject to an updated work order. That work 
order would still be part of the original contract as those services would not be distinct from those in the original contract, 
hence this does not create a separate performance obligation. 
 
Revenue is recognised over time, using the input method as Jaywing’s performance creates or enhances an asset that the 
customer controls as the asset is created or enhanced, and the revenue recognised reflects the efforts or inputs Jaywing 
has made to the satisfaction of the performance obligation. 
 
Consulting day rates 
A client will enter into a contract for a piece of work that is quoted as a number of days charged at a rate per day. This work 
will be either risk, marketing or data based and could involve building models, databases and analysis of data. There may 
be various elements to the work quoted, however due to the high degree of interdependence between these, they are 
accounted for as a single performance obligation. Invoices will usually be raised monthly for the number of days of work 
performed.  
 
A specific piece of work is contracted for, which will normally be a number of days’ work charged at a rate per day, with 
different rates for different levels of seniority. The transaction price is set out in the contract. The customer may choose to 
vary the scope at any stage, and that would be subject to an updated work schedule. That work order would still be part of 
the original contract as those services would not be distinct from those in the original contract, hence this does not create a 
separate performance obligation. 
Docusign Envelope ID: AB74FFB7-B773-4CCA-9FAE-9F338D973CE6

35                                                                                                                               Jaywing plc Annual Report and Accounts 2024 
 
Revenue is recognised over time as the customer simultaneously receives and consumes the benefit of the services as the 
services are performed. It is recognised using the input method, based on the number of days’ work performed during the 
month. 
 
Licences 
A client enters into a contract for a product licence, including support from Jaywing, to run that product and interpret the 
results from it. The product and support are not separately identifiable because the client is not able to operate the product 
licence without this support as they do not have the skills or a login to the system. Therefore, they are accounted for 
together as a single performance obligation. The license price is set out in the contract. 
 
Revenue is recognised over time based on the provision of the licence and support during the month as the customer 
simultaneously receives and consumes the benefit of the services as the services are provided. 
 
There are no differences in payment terms for each of these categories; the only differences in payments terms are from 
individual terms agreed with clients which are between 30 and 60 days. 
 
Foreign currency 
Foreign currency transactions are translated into the functional currency of the respective Group entity, using the exchange 
rates prevailing at the dates of the transactions (spot exchange rate). Foreign exchange gains and losses resulting from the 
settlement of such transactions and from the remeasurement of monetary items denominated in foreign currency at period-
end exchange rates are recognised in the statement of comprehensive income. 
 
Non-monetary items are not retranslated at the period-end. They are measured at historical cost (translated using the 
exchange rates at the transaction date), except for non-monetary items measured at fair value which are translated using the 
exchange rates at the date when fair value was determined. 
 
Classification of instruments issued by the Group 
Instruments issued by the Group are treated as equity (i.e. forming part of shareholders’ funds) only to the extent that they 
meet the following two conditions: 
 
 they include no contractual obligations upon the Company (or Group as the case may be) to deliver cash or other financial 
assets, or to exchange financial assets or financial liabilities with another party, under conditions that are potentially 
unfavourable to the Company (or Group); and 
 where the instrument will or may be settled in the Company’s own equity instruments, it is either a non-derivative that 
includes no obligation to deliver a variable number of the Company’s own equity instruments, or is a derivative that will be 
settled by the Company exchanging a fixed amount of cash or other financial assets for a fixed number of its own equity 
instruments. 
 
To the extent that this definition is not met, the items are classified as a financial liability. Where the instrument so classified 
takes the legal form of the Company’s own shares, the amounts presented in these Financial Statements for called up Share 
Capital and Share Premium Account exclude amounts in relation to those shares. 
 
Finance payments associated with financial liabilities are dealt with as part of finance expenses.  
Property, plant and equipment 
Property, plant and equipment are stated at cost less accumulated depreciation. 
 
Where parts of an item of property, plant and equipment have different useful lives, they are accounted for as separate items 
of property, plant and equipment. 
 
Depreciation is charged to the statement of comprehensive income on a straight-line basis over the estimated useful lives of 
each part of an item of property, plant and equipment. Land is not depreciated. The estimated useful lives are as follows: 
 
Leasehold improvements  
- 
over period of lease 
Office equipment  
 
- 
3 - 5 years 
Buildings (ROU assets) 
- 
over period of lease 
 
It has been assumed that all assets will be used until the end of their economic life. 
 
Gains or losses arising on the disposal of tangible assets are determined by comparing the disposal proceeds with the 
carrying amount of the assets and are recognised in the statement of comprehensive income. 
 
Docusign Envelope ID: AB74FFB7-B773-4CCA-9FAE-9F338D973CE6

36                                                                                                                               Jaywing plc Annual Report and Accounts 2024 
Intangible assets and goodwill 
All business combinations are accounted for by applying the acquisition method. Goodwill represents the difference between 
the cost of the acquisition and the fair value of the net identifiable assets acquired. Identifiable intangibles are those that can 
be sold separately, or that arise from legal or contractual rights, regardless of whether those rights are separable, and are 
initially recognised at fair value. Development costs incurred in the year, which meet the criteria of IAS 38, are capitalised 
and amortised on a straight-line basis over their economic life. 
 
Goodwill is stated at cost less any accumulated impairment losses. Goodwill is allocated to cash-generating units and is not 
amortised but is tested annually for impairment. 
 
Other intangible assets that are acquired by the Group are stated at cost less accumulated amortisation and accumulated 
impairment losses. 
 
Intellectual property acquired in a business combination that qualifies for separate recognition are recognised as 
intangible assets at their fair values. 
 
Amortisation is charged to the statement of comprehensive income on a straight-line basis over the estimated useful lives of 
intangible assets, unless such lives are indefinite. Intangible assets with an indefinite useful life and goodwill are 
systematically tested for impairment at each balance sheet date. Other intangible assets are amortised from the date they 
are available for use. 
The estimated useful lives are as follows: 
 
Customer relationships 
- 
4 to 12 years 
Development costs  
- 
3 to 6 years 
Trademarks 
 
- 
2 to 20 years 
Order books 
 
- 
1 year 
Intellectual property  
- 
5 years 
 
Impairment 
For goodwill that has an indefinite useful life, the recoverable amount is estimated annually. For other assets, the recoverable 
amount is only estimated when there is an indication that an impairment may have occurred. The recoverable amount is the 
higher of fair value less costs to sell and value in use. Value in use is determined by assessing net present value of the asset 
based on future cash flows. 
 
An impairment loss is recognised whenever the carrying amount of an asset or its cash-generating unit exceeds its 
recoverable amount. Impairment losses are recognised in the statement of comprehensive income. 
 
Impairment losses recognised in respect of cash-generating units, are allocated first to reduce the carrying amount of any 
goodwill allocated to the cash-generating unit and then to reduce the carrying amount of the other assets in the unit on a pro 
rata basis. A cash generating unit is the smallest identifiable group of assets that generates cash inflows that are largely 
independent of the cash inflows from other assets or groups of assets. With the exception of goodwill, all assets are 
subsequently reassessed for indications that an impairment loss previously recognised no longer exists. 
 
Fair value measurement 
Management uses valuation techniques to determine the fair value of financial instruments and non-financial assets, including 
contingent consideration. This involves developing estimates and assumptions consistent with how market participants would 
price the instrument. Management bases its assumptions on observable data as far as possible, but this is not always 
available. In that case, management uses the best information available. Estimated fair values may vary from the actual 
prices that would be achieved in an arm’s length transaction at the reporting date (see contingent consideration accounting 
policy). 
 
Financial assets and financial liabilities measured at fair value in the statement of financial position are grouped into three 
levels of a fair value hierarchy. The three levels are defined based on the observability of significant inputs to the 
measurement, as follows: 
 
• Level 1: quoted prices (unadjusted) in active markets for identical assets or liabilities 
• Level 2: inputs other than quoted prices included within Level 1 that are observable for the asset or liability, either directly 
or indirectly 
• Level 3: unobservable inputs for the asset or liability. 
 
 
 
 
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37                                                                                                                               Jaywing plc Annual Report and Accounts 2024 
Employee benefits 
 
Defined contribution plans 
Obligations for contributions to defined contribution pension plans are recognised as an expense in the statement of 
comprehensive income as incurred. 
 
Share-based payment transactions 
The fair value for the share price options was calculated using the Monte Carlo Model for the LTIP scheme and the 
Black-Scholes model for CSOP scheme. This is charged to the statement of comprehensive income over the vesting period 
of the award. The charge takes account of the estimated number of shares that will vest. Where the options do not have any 
market conditions attached, the number expected to vest is reassessed at each reporting period. All share-based 
remuneration is equity-settled. 
 
Provisions 
A provision is recognised in the balance sheet when the Group has a present legal or constructive obligation as a result of a 
past event, and it is probable that an outflow of economic benefits will be required to settle the obligation. If the effect is 
material, provisions are determined by discounting the expected future cash flows at a pre-tax rate that reflects current market 
assessments of the time value of money and, where appropriate, the risks specific to the liability. 
 
Dilapidations provision 
Provision is made for expected future dilapidations costs in respect of property held under leases. The estimated costs are 
capitalised within the right of use asset and depreciated over the remaining lease term based on the present value of expected 
future cash flows. 
 
Leases 
The Company reports using IFRS 16, whereby the Company recognises a lease liability and a right of use asset. 
 
The Group leases three offices and printers. The Group has elected not to separate lease and non-lease components and 
instead accounts for these as a single lease component. The lease agreements do not impose any covenants other than the 
security interests in the leased assets that are held by the lessor. Leased assets may not be used as security for borrowing 
purposes. 
 
Assets and liabilities arising from a lease are initially measured on a present value basis. Lease liabilities include the net 
present value of the following lease payments: 
 
• fixed payments (including in-substance fixed payments), less any lease incentives receivable; 
• variable lease payment that are based on an index or a rate, initially measured using the index or rate as at the 
commencement date; 
• amounts expected to be payable by the group under residual value guarantees; 
• the exercise price of a purchase option if the group is reasonably certain to exercise that option; and 
• payments of penalties for terminating the lease, if the lease term reflects the group exercising that option. 
 
Lease payments to be made under reasonably certain extension options are also included in the measurement of the liability. 
The lease payments are discounted using the interest rate implicit in the lease. If that rate cannot be readily determined, which 
is generally the case for leases in the group, the lessee’s incremental borrowing rate is used, being the rate that the individual 
lessee would have to pay to borrow the funds necessary to obtain an asset of similar value to the right of use asset in a similar 
economic environment with similar terms, security and conditions. 
 
To determine the incremental borrowing rate, the Group, where possible, uses recent third-party financing received by the 
individual lessee as a starting point, adjusted to reflect changes in financing conditions since third party financing was received. 
 
If the Group is exposed to potential future increases in variable lease payments based on an index or rate, which are not 
included in the lease liability until they take effect, then when adjustments to lease payments based on an index or rate take 
effect, the lease liability is reassessed and adjusted against the right of use asset. 
 
Lease payments are allocated between principal and finance cost. The finance cost is charged to the statement of 
comprehensive income over the lease period so as to produce a constant periodic rate of interest on the remaining balance of 
the liability for each period. 
 
Right of use assets are measured at cost comprising the following: 
• the amount of the initial measurement of lease liability; 
• any lease payments made at or before the commencement date less any lease incentives received; 
• any initial direct costs; and 
• restoration costs. 
 
Right of use assets are generally depreciated over the shorter of the asset's useful life and the lease term on a straight-line 
basis. If the Group is reasonably certain to exercise a purchase option, the right of use asset is depreciated over the underlying 
asset’s useful life.  
 
Docusign Envelope ID: AB74FFB7-B773-4CCA-9FAE-9F338D973CE6

38                                                                                                                               Jaywing plc Annual Report and Accounts 2024 
Payments associated with short-term leases of equipment and all leases of low-value assets are recognised on a straight-line 
basis as an expense in the statement of comprehensive income. Short-term leases are leases with a lease term of 12 months 
or less. 
 
Incentives received to enter into an operating lease are credited to the statement of comprehensive income, to reduce the 
lease expense, on a straight-line basis over the period of the lease. Associated costs, such as maintenance and insurance, 
are expensed as incurred. 
Net financing costs 
Net financing costs comprise interest payable and interest receivable on funds invested, and withholding tax on borrowings 
interest expense. Interest income and interest payable are recognised in the statement of comprehensive income as they 
accrue using the effective interest method. 
Taxation 
Tax on the statement of comprehensive income for the year comprises current and deferred tax. Tax is recognised in profit 
or loss, except to the extent that it relates to items recognised in other comprehensive income, or directly in equity, in which 
case it is recognised in other comprehensive income or in equity, respectively. 
 
Current tax is the expected tax payable on the taxable income for the year, using tax rates enacted or substantively enacted 
at the balance sheet date, and any adjustment to tax payable in respect of previous years. 
 
Deferred tax is provided on temporary differences between the carrying amounts of assets and liabilities for financial reporting 
purposes and the amounts used for taxation purposes, except to the extent that it arises on: 
 
 
the initial recognition of goodwill; 
 
the initial recognition of assets or liabilities that affect neither accounting nor taxable profit other than in a business 
combination; 
 
differences relating to investments in subsidiaries to the extent that they will probably not reverse in the foreseeable future. 
 
The amount of deferred tax provided is based on the expected manner of realisation or settlement of the carrying amount of 
assets and liabilities, using tax rates enacted or substantively enacted at the balance sheet date. 
 
A deferred tax asset is recognised only to the extent that it is probable that future taxable profits will be available against 
which the asset can be utilised. 
Business combinations 
The Group applies the acquisition method in accounting for business combinations. The consideration transferred by the Group 
to obtain control of a subsidiary is calculated as the sum of the acquisition-date fair values of assets transferred, liabilities incurred 
and the equity interests issued by the Group, which includes the fair value of any asset or liability arising from a contingent 
consideration arrangement. Acquisition costs are expensed as incurred. 
 
Assets acquired and liabilities assumed are measured at their acquisition-date fair values. See separate deferred and contingent 
consideration accounting policy.  
 
Intellectual property acquired in a business combination that qualifies for separate recognition are recognised as intangible assets 
at their fair values. Amortisation is charged to the statement of comprehensive income on a straight-line basis over the estimated 
useful lives of intangible assets unless such lives are indefinite. Other intangible assets are amortised from the date they are 
available for use. 
The estimated useful life for intellectual property is 5 years. 
Financial assets 
Cash and cash equivalents 
Cash and cash equivalents comprise cash balances and call deposits.  
Trade and other receivables and contract assets 
Trade and other receivables and contract assets are initially recognised at fair value plus transaction costs that are directly 
attributable to their acquisition or issue, and are subsequently carried at amortised cost using the effective interest rate method, 
less provision for impairment.  
 
IFRS 9’s impairment requirements use more forward-looking information to recognise expected credit losses – the ‘expected 
credit loss (ECL) model’. 
 
 
 
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39                                                                                                                               Jaywing plc Annual Report and Accounts 2024 
Recognition of credit losses is no longer dependent on the Group first identifying a credit loss event. Instead the Group 
considers a broader range of information when assessing credit risk and measuring expected credit losses, including past 
events, current conditions, reasonable and supportable forecasts that affect the expected collectability of the future cash flows 
of the instrument. 
 
Measurement of the expected credit losses is determined by a probability-weighted estimate of credit losses over the expected 
life of the financial instrument. 
 
Financial liabilities 
Interest-bearing borrowings 
Interest-bearing borrowings are recognised initially at fair value less attributable transaction costs. Subsequent to initial 
recognition, interest-bearing borrowings are stated at amortised cost with any difference between cost and redemption value 
being recognised in the statement of comprehensive income over the period of the borrowings on an effective interest basis. 
 
Deferred and contingent consideration  
Deferred consideration is recorded at fair value and is estimated using a present value technique, discounted at 3.5%, which 
is the risk free rate.  
 
Contingent consideration is recorded at fair value using the probability-weighted estimated future cash flows using a present 
value technique. The consideration is discounted at 11.5% Weighted Average Cost of Capital at the date of acquisition. The 
effects on the fair value of risk and uncertainty in the future cash flows are dealt with by adjusting the estimated cash flows 
rather than adjusting the discount rate. 
 
Contingent consideration is a level 3 financial instrument, and is measured at fair value through profit and loss. As such, at 
each reporting date the contingent consideration is fair valued, with movement in the fair value taken to the statement of 
comprehensive income 
 
Trade and other payables 
Trade payables are initially recorded at fair value and thereafter at amortised cost using the effective interest rate method. 
 
Segmental reporting 
Internal reporting and monitoring by the Chief Operating Decision Maker (CODM) is based on the location of the business, 
as such under IFRS 8 the two operating segments of the business are deemed to be the results in respect of the United 
Kingdom and Australia.   
 
Share Capital  
Share Capital represents the nominal value of shares that have been issued. 
 
Share Premium 
Share Premium includes any premiums received on issue of Share Capital. Any transaction costs associated with the issuing of 
shares are deducted from Share Premium, net of any related income tax benefits. 
 
Capital Redemption Reserve 
Capital Redemption Reserve represents the amount by which the nominal value of the shares purchased or redeemed is 
greater than proceeds of a fresh issue of shares.  
 
Shares Purchased for Treasury  
Represents the nominal value of the shares purchased by the Company. 
 
Foreign Currency Translation Reserve 
Represents the exchange differences on retranslation of foreign operations. 
 
Earnings per Share 
Earnings per share is calculated by taking the loss attributable to ordinary equity holders by the weighted average number of 
ordinary shares outstanding where loss making diluted earnings per share is equal to basic. 
 
Retained Earnings 
Retained Earnings includes all current and prior period retained profits and share-based employee remuneration. 
 
Non-controlling interests 
The profit or loss attributable to the non-controlling ownership stakes in subsidiary companies is transferred from Retained 
Earnings to non-controlling interests each year. 
 
Significant judgement in applying accounting policies and key estimation uncertainty 
When preparing the financial statements, management makes a number of judgements, estimates and assumptions about the 
recognition and measurement of assets, liabilities, income and expenses. 
Docusign Envelope ID: AB74FFB7-B773-4CCA-9FAE-9F338D973CE6

40                                                                                                                               Jaywing plc Annual Report and Accounts 2024 
 
 
 
Accounting estimates and judgements 
 
Estimates and judgements are continually evaluated based on historical experience and other factors, including 
expectations of future events that are believed to be reasonable under the circumstances. In the future, actual experience 
may differ from these estimates and assumptions.  
Judgements made by the Directors in the application of the accounting policies that have a significant effect on the 
Consolidated Financial Statements, together with estimates with a significant risk of material adjustment in the next year, are 
discussed below. 
Accounting estimates 
 
Impairment of goodwill and other intangible assets 
 
The carrying amount of goodwill is £10,476k (2023: £10,602) and the carrying amount of other intangible assets is £1,796k 
(2023: £2,125k). The Directors are confident that the carrying amount of goodwill and other intangible assets is fairly stated 
and have carried out an impairment review. The forecast cash generation for each CGU and the WACC represent significant 
assumptions and should the assumptions prove to be incorrect, there would be a significant risk of a material adjustment 
within the next financial year. The sensitivity to the key assumptions is shown in Note 14. 
 
Business combinations and Contingent Consideration  
 
Management uses valuation techniques when determining the fair values of certain assets and liabilities acquired in a business 
combination (see Note 32). In particular, the fair value of contingent consideration which is a Level 3 Fair Value asset with 
movements through the statement of comprehensive income and is dependent on the outcome of the acquirees’ future 
revenues. The key judgement relates to the 30% of estimated revenues in future periods and the 11.5% discount rate used for 
which management undertake regular reviews of forecasts and obtain external support for the WACC calculation (see Note 32).  
 
Accounting judgements 
 
Revenue 
Recognition of revenue 
The Directors consider that the Group acts as a principal in transactions where the Group has control over the goods and 
services prior to being transferred to the customer.  Where this is via an agency arrangement and the Group does not have full 
control over the goods and services, it recognises gross billings as gross revenue, with the direct costs being deducted to 
present the reportable revenue figure under IFRS 15. For other income sources, revenue recognition is assessed in line with 
the five steps of IFRS. This decision over the stage of completion, includes judgements made by management. 
 
Identification of performance obligations 
The determination of the number of distinct performance obligations in a contract requires judgement, based on whether the 
customer can benefit from use of the service on its own or together with other resources that are readily available to it, and also 
whether the promise to transfer the service is separately identifiable from other promises in the contract. 
 
Allocation of the transaction price to performance obligations 
Where a contract contains multiple performance obligations, the transaction price is required to be allocated to the different 
performance obligations. Wherever possible, the transaction price is allocated on a standalone selling price basis, by reference 
to the agreed customer statement of works. In the event that this is not available, the price is allocated to the various 
performance obligations on a reasonable basis with reference to the expected time involved in performing the service and 
management’s experience of similar projects. 
 
Recognition of contract assets and liabilities 
Contract assets related to the portion of performance obligations already fulfilled by the Group and for which the definitive right 
to receive cash was subject to completing further work under the relevant contract. Contract assets are converted into trade 
receivables at the point that work delivered to the client is invoiced resulting in the Group’s unconditional right to receive cash. 
Contract assets therefore represent a portion of future payments receivable by the Group under existing contracts. 
 
IFRS 16 
Under IFRS 16 the Group is required to make a judgement in determining the discount rate to be used in calculating the 
present value of lease payments when recognising the lease liabilities and right of use asset. For the discount rate the Group 
has used the lessee’s incremental borrowing rate, being the rate that the individual lessee would have to pay to borrow the 
funds necessary to obtain an asset of similar value to the right of use asset in a similar economic environment with similar 
terms, security and conditions. To determine the incremental borrowing rate, the Group, where possible, uses recent third-party 
financing received by the individual lessee as a starting point, adjusted to reflect changes in financing conditions since third 
party financing was received.  
 
The right of use asset is depreciated over the term of the lease. The term has been determined with reference to the lease 
agreements and any expected extension based on management’s judgement beyond the end of the lease end date specified in 
the lease agreement.  
Docusign Envelope ID: AB74FFB7-B773-4CCA-9FAE-9F338D973CE6

41                                                                                                                               Jaywing plc Annual Report and Accounts 2024 
Notes to the Consolidated Financial Statements 
 
 
1. 
Segmental analysis 
 
The Group reports its operations based on location of the business (United Kingdom & Australia). 
 
The Group’s Chief Operating Decision Maker (CODM) is its chief executive and they monitor the performance of these 
operating segments as well as deciding on the allocation of resources to them. Segmental performance is monitored using 
adjusted segment operating results. 
 
During the year, no customer accounted for greater than 10% of the Group's revenue (2023: None). 
 
Revenue, Contribution and Adjusted EBITDA by Operating Segments 
2024 
2023 
Revenue: 
£'000 
£'000 
United Kingdom 
14,759 
16,380 
Australia 
6,695 
5,682 
Total 
21,454 
22,062 
 
2024 
2023 
Contribution (1): 
£'000 
£'000 
United Kingdom 
4,286 
4,886 
Australia 
2,369 
2,142 
Total 
6,655 
7,028 
 
2024 
2023 
Adjusted EBITDA (2): 
£'000 
£'000 
United Kingdom 
1,149 
1,380 
Australia 
1,012 
528 
Total 
2,161 
1,908 
 
All revenue is recognised over time. 
 
(1) Contribution is defined as Revenue less Direct Costs comprising of staff and other costs directly attributable to the  
revenues of the respective operating segments. 
(2) Adjusted EBITDA represents Earnings Before Interest Tax, Depreciation & Amortisation (‘EBITDA’) before restructuring 
costs, acquisition & related costs, share based payment charge, fair value adjustments on contingent consideration and 
exceptional legal income.   
 
Non-current assets by Geographic Markets  
 
 
The Group’s non-current assets (other than financial instruments, investments accounted for using the equity method, deferred 
tax assets and post-employment benefit assets) are located into the following geographic markets: 
 
2024 
2023 
£'000 
£'000 
United Kingdom 
13,261 
13,859 
Australia 
3,193 
3,511 
16,454 
17,370 
 
 
2. 
Other operating income 
2024 
2023 
£'000 
£'000 
 
 
Other income 
33 
507 
33 
507 
 
 
Within other income in 2023 is a settlement of £502k from the claimant, in relation to the reimbursement of previously incurred 
legal costs following the dismissal of the claimants’ case in April 2022, associated with the 2016 acquisition of Bloom Media (UK) 
Limited.  
 
 
 
Docusign Envelope ID: AB74FFB7-B773-4CCA-9FAE-9F338D973CE6

42                                                                                                                               Jaywing plc Annual Report and Accounts 2024 
3. 
Operating expenses 
2024 
2023 
Continuing operations: 
£'000 
£'000 
 
 
Wages and salaries 
       14,579  
14,210 
Social Security Costs 
         1,364  
1,306 
Other Pension Costs 
            899  
905 
Share based payment expense 
25 
- 
Impairment of Goodwill 
            -   
12,095 
Depreciation of property, plant & equipment 
               237    
245 
Depreciation and impairment of right of use assets 
626  
641 
Amortisation 
            466 
320 
Fair value adjustment on contingent consideration 
          (402)  
- 
Restructuring costs 
         1,668  
190 
Acquisition and related costs 
               -    
259 
Other operating expenses 
         2,484  
3,738 
Total operating expenses 
21,946 
33,909 
 
 
 
4. 
Finance costs 
2024 
2023 
£'000 
£'000 
 
 
Interest expense on borrowings 
1,160 
748 
Withholding tax on borrowings interest expense 
274 
180 
Interest on lease liabilities (see note 13) 
156 
142 
Interest on deferred and contingent consideration 
188 
125 
Interest on VAT payment plan 
66 
- 
Currency translation losses 
73 
- 
Total 
1,917 
1,195 
 
 
5. 
Tax credit 
The tax (credit) / charge is based on the loss for the year and represents: 
2024 
2023 
£'000 
£'000 
 
 
UK corporation tax at 25% (2023: 19%) 
270 
152 
Adjustment for prior year 
- 
198 
Total current tax 
270 
350 
 
 
Deferred tax: 
 
 
Origination and reversal of timing differences 
(296) 
(59) 
Total tax (credit) / charge 
(26) 
291 
The tax (credit) / charge can be explained as follows: 
2024 
2023 
£’000 
£’000 
Loss before tax 
(2,376) 
(12,535) 
 
 
Tax using the UK corporation tax rate of 25% (2023: 19%) 
(594) 
(2,382) 
Effect of: 
 
 
Recognition of previously unrecognised losses 
(271) 
(129) 
Goodwill impairment 
- 
2,298 
Adjustment for prior year 
- 
198 
Non-deductible expenses 
624 
306 
Other tax adjustments 
215 
- 
Current year (credit) / charge 
(26) 
291 
 
 
 
Docusign Envelope ID: AB74FFB7-B773-4CCA-9FAE-9F338D973CE6

43                                                                                                                               Jaywing plc Annual Report and Accounts 2024 
6. 
Loss per share 
2024 
2023 
Pence per 
Share 
Pence per 
Share 
 
 
Basic loss per share 
(2.52p) 
(13.73p) 
 
 
Diluted loss per share 
(2.52p) 
(13.73p) 
 
Loss per share has been calculated by dividing the loss attributable to shareholders by the weighted average number of 
ordinary shares in issue during the year.  
 
The calculations of basic and diluted loss per share are: 
2024 
2023 
£'000 
£'000 
 
 
Loss for the year attributable to shareholders 
(2,350) 
(12,826) 
 
Weighted average number of ordinary shares in issue: 
2024 
2023 
Number 
Number 
 
 
Basic and diluted 
93,432,217 
93,432,217 
 
 
7. 
Auditor's remuneration 
2024 
2023 
£'000 
£'000 
Auditor's remuneration: 
 
 
Audit of Company Financial Statements 
50 
48 
 
 
Other amounts payable to the auditor and its associates in respect of: 
 
 
Audit of Subsidiary Company Financial Statements 
91 
118 
Audit related assurance services 
- 
5 
Taxation compliance services 
- 
30 
 
Amounts paid to the Group’s auditor in respect of services to the Company, other than the audit of the Company’s Financial 
Statements, have not been disclosed separately as the information is only required to be disclosed on a consolidated basis. 
 
 
Docusign Envelope ID: AB74FFB7-B773-4CCA-9FAE-9F338D973CE6

44                                                                                                                               Jaywing plc Annual Report and Accounts 2024 
8. 
Key management personnel compensation 
Key management of the Group is considered to be the Board of Directors and the Senior Leadership Team. 
 
2024 
2023 
£’000 
£’000 
Short-term benefits: 
 
 
Salaries including bonuses 
1,610 
1,513 
Social security costs 
185 
190 
Total short-term benefits 
1,795 
1,703 
Share based payments 
25 
- 
Defined contribution pension plan costs 
49 
53 
Key management compensation 
1,869 
1,756 
 
Further information in respect of Directors is given in the Directors’ Remuneration Report. 
 
 
Remuneration in respect of Directors was as follows: 
2024 
2023 
£'000 
£'000 
 
 
Emoluments receivable 
345 
342 
Fees paid to third parties for Directors’ services 
30 
30 
Company pension contributions to money purchase pension schemes 
    9 
    9 
     384 
     381 
 
During the current period and the prior year, there were no benefits accruing to Directors in respect of the defined contribution 
pension scheme. 
 
The highest paid Director received remuneration of £239k (2023: £236k). 
 
 
9. 
Staff numbers and costs 
 
The average number of persons employed by the Group (including Directors) during the year, analysed by category, was 
as follows: 
2024 
2023 
Number 
Number 
 
 
Management and administration 
30 
34 
Client Service Staff 
236 
251 
266 
285 
 
The aggregate payroll costs of these persons were as follows: 
2024 
2023 
£'000 
£'000 
 
 
Wages and salaries 
14,579 
14,210 
Social security costs 
1,364 
1,306 
Other pension costs 
899 
905 
Share based payments 
25 
- 
Total 
16,867 
16,421 
 
 
10. Employee benefits 
 
On 13 April 2023, the Company granted 1,142,000 LTIP (Long Term Incentive Plan) share options to Andrew Fryatt (CEO) 
and 4,640,000 CSOP (Company Share Option Plan) options to certain senior employees of the Group.  
 
LTIP Options 
 
The LTIP Options granted to Andrew Fryatt are subject to a minimum vesting price of 10.0 pence per Share and an exercise 
price of 5.0 pence per Share. The performance period for LTIP Options granted under the LTIP will typically be four years 
commencing from the date of grant of the relevant LTIP Option. However, in the case of Andrew Fryatt, in recognition of his 
service to the Company since March 2020, 50% of the LTIP Options will vest and be exercisable on or after the second 
anniversary of the date of grant, subject to and to the extent that the performance conditions are met. 
 
Except in the event of a change of control of the Company and in certain 'good leaver' scenarios, LTIP Options may only be 
exercised after the expiry of the performance period and to the extent that the relevant performance criterion is met. Shares 
Docusign Envelope ID: AB74FFB7-B773-4CCA-9FAE-9F338D973CE6

45                                                                                                                               Jaywing plc Annual Report and Accounts 2024 
acquired on exercise of LTIP Options shall be subject to a two-year holding period, during which time they cannot be sold, 
except in certain circumstances including, but not limited to, the sale of Shares to meet any tax liabilities arising upon exercise 
of the LTIP Options. 
 
Upon Andrew Fryatt’s resignation on the 13 May 2024, these LTIP options have now lapsed. 
 
CSOP 
 
The market value CSOP Options were granted over a total of 4,640,000 Shares with an exercise price of 5.0 pence per 
Share. The vesting period of the CSOP Options shall be three years from the date of grant. Except in the event of a change 
of control of the Company and in certain 'good leaver' scenarios, no CSOP Options may be exercised prior to the expiry of 
the vesting period. Shares acquired on exercise of the CSOP Options shall be subject to a holding period of one year, during 
which time they cannot be sold, except in certain circumstances including, but not limited to, the sale of Shares to cover the 
exercise price payable upon exercise of the CSOP Options. No performance conditions attach to the exercise of the CSOP 
Options. 
 
 
Details of the share options outstanding at the end of the year are as follows: 
 
2024 
2023 
Number of 
share options 
Weighted 
average 
exercise 
price 
Number of 
share options 
Weighted 
average 
exercise 
price 
 
 
 
 
At start of the year 
- 
5.0p 
- 
- 
Issued during the year 
5,782,000 
5.0p 
- 
- 
Exercised during the year 
- 
5.0p 
- 
- 
Lapsed during the year 
(240,000) 
5.0p 
- 
- 
At end of the year 
5,542,000 
5.0p 
- 
- 
 
 
 
 
Exercisable at end of year 
- 
- 
- 
- 
 
 
Charge to the statement of comprehensive income 
 
Under IFRS 2, the Group is required to recognise an expense in the relevant Company and Group’s Financial Statements. The 
expense is apportioned over the vesting period based upon the number of options which are expected to vest and the fair value 
of those options at the date of grant. 
 
For the awards made, the Group commissioned an independent valuation and adopted their findings.  
 
2024 
2023 
£'000 
£'000 
 
 
Share based compensation charge included in operating expenses 
25 
- 
25 
- 
 
11. Non-controlling interests 
 
The details of subsidiaries held directly by the Group are set out in Note 11 of the plc Parent Company accounts. After the 
acquisition of the remaining 25% of Frank Digital PTY in November 2021 the Group includes no subsidiaries with non-
controlling interests (NCI): 
 
 
Name 
Proportion of ownership 
interests and voting rights held 
by NCI 
Total comprehensive 
income allocated to NCI 
 
Accumulated NCI 
 
2024 
2023 
2024 
2023 
2024 
2023 
 
% 
% 
£’000 
£’000 
£’000 
£’000 
Frank Digital PTY 
- 
- 
- 
- 
- 
- 
 
 
 
- 
- 
- 
- 
 
No dividends were paid to the NCI during the financial years 2023 and 2022. 
 
Jaywing plc acquired the remaining 25% of Frank Digital PTY on 2 November 2021 after the remaining shareholders exercised 
their put option. The 25% stake was acquired for $1.2m (£0.7m), the total consideration for the purchase of the 100% interest 
was $3.0m (£1.7m). At 31 March 2022 an amount of £0.7m was still outstanding to the original shareholders, this was fully paid 
by 31 July 2022. 
 
 
 
Docusign Envelope ID: AB74FFB7-B773-4CCA-9FAE-9F338D973CE6

46                                                                                                                               Jaywing plc Annual Report and Accounts 2024 
12. Property, plant and equipment 
ROU assets: 
Buildings 
Leasehold 
improvements 
 
Office 
equipment 
Total 
£'000 
£'000 
£'000 
£'000 
Cost 
 
 
 
 
At 31 March 2022 
3,658 
1,438 
801 
5,897 
Additions 
- 
- 
483 
483 
Right of use asset additions 
2,253 
- 
- 
2,253 
Disposals 
- 
- 
(283) 
(283) 
At 31 March 2023 
5,911 
1,438 
1,001 
8,350 
Additions 
- 
- 
106 
106 
Disposals 
- 
- 
(238) 
(238) 
At 31 March 2024 
5,911 
1,438 
869 
8,218 
 
 
 
 
Depreciation 
 
 
 
 
At 31 March 2022 
1,998 
1,227 
499 
3,724 
Depreciation charge for the year 
- 
64 
181 
245 
Depreciation of right of use asset 
588 
- 
53 
641 
Depreciation on disposals 
- 
- 
(283) 
(283) 
At 31 March 2023 
2,586 
1,291 
450 
4,327 
Depreciation charge for the year 
- 
39 
198 
237 
Depreciation of right of use asset 
603 
- 
23 
626 
Depreciation on disposals 
- 
- 
(238) 
(238) 
At 31 March 2024 
3,189 
1,330 
433 
4,952 
Net book value 
 
 
 
 
At 31 March 2024 
2,722 
108 
436 
3,266 
At 31 March 2023 
3,325 
147 
551 
4,023 
At 31 March 2022 
1,660 
211 
302 
2,173 
 
 
The assets, excluding the right of use assets, are covered by a fixed charge in favour of the Group’s lenders. 
 
 
 
Docusign Envelope ID: AB74FFB7-B773-4CCA-9FAE-9F338D973CE6

47                                                                                                                               Jaywing plc Annual Report and Accounts 2024 
13. Leases 
The company has lease contracts for offices occupied and printers. The amounts recognised in the financial statements in 
relation to the leases are as follows: 
 
(i) Amounts recognised in the consolidated balance sheet 
The balance sheet shows the following amounts relating to leases: 
2024 
2023 
£'000 
£'000 
Right of use assets (net book value) 
 
 
Buildings 
                
2,722 
                
3,325 
Office equipment 
                  50 
                  74 
             2,772  
             3,399  
 
 
Lease liabilities 
 
 
Current 
                   
382 
                   
380 
Non-current 
             2,122 
             2,638 
             2,504 
             3,018 
 
(ii) Amounts recognised in the income statement 
The income statement shows the following amounts relating to leases: 
2024 
2023 
£'000 
£'000 
Depreciation and impairment charge of right of use assets 
 
 
Buildings 
                 603 
                 588 
Office equipment 
                   23 
                   53 
                 626 
                 641 
 
 
Interest expense (included in finance cost) 
                 156 
                 142 
 
There are no other amounts relating to low value or short term leases excluded from the above amounts.  
 
(iii) Future minimum lease payments 
The lease liabilities are secured by the related underlying assets. Future minimum lease payments at 31 March 2024 were as 
follows: 
Within 1 
year 
1-2 years 
2-3 years 
3-4 years 
4-5 years  
After 5 
years 
Total 
£'000 
£'000 
£'000 
£'000 
£'000 
£'000 
£'000 
Lease Payments 
533 
674 
619 
220 
220 
744 
3,030 
Finance Charges 
(133) 
(109) 
(83) 
(52) 
(44) 
(85) 
(506) 
Net present values 
400 
565 
536 
168 
176 
659 
2,504 
 
The Group has elected not to separate lease and non-lease components and instead accounts for these as a single lease 
component. The lease agreements do not impose any covenants other than the security interests in the leased assets that are 
held by the lessor. Leased assets may not be used as security for borrowing purposes. 
 
 
 
 
 
 
 
 
 
 
Docusign Envelope ID: AB74FFB7-B773-4CCA-9FAE-9F338D973CE6

48                                                                                                                               Jaywing plc Annual Report and Accounts 2024 
14. Goodwill 
 
 
 
Goodwill 
 
 
£'000 
Cost 
 
 
 
At 31 March 2022 
 
 
27,836 
Recognition on acquisition 
 
 
1,279 
Foreign Exchange 
 
 
(287) 
At 31 March 2023 
 
 
28,828 
Foreign Exchange 
 
 
(126) 
At 31 March 2024 
 
 
28,702 
 
 
 
Impairment 
 
 
  
At 31 March 2022 
 
 
(6,131) 
Impairment charge 
 
 
(12,095) 
At 31 March 2023 
 
 
(18,226) 
Impairment charge 
 
 
- 
At 31 March 2024  
 
 
(18,226) 
 
 
 
Net book value 
 
 
 
At 31 March 2022 
 
 
21,705 
At 31 March 2023 
 
 
10,602 
At 31 March 2024 
 
 
10,476 
Goodwill by CGU 
2024 
2023 
£'000 
£'000 
United Kingdom 
7,926 
7,926 
Australia 
2,550 
2,676 
10,476 
10,602 
 
 
Goodwill and other intangible assets have been tested for impairment by assessing the value in use of the relevant cash 
generating units (“CGU”), the cash generating units are measured at UK and Australia level as this is how the Board review 
the trading positions. The value in use calculations were based on projected cash flows into perpetuity. Budgeted cash flows 
for 2024/25 were haircut by applying a reduction in EBITDA, and used and extrapolated based on the assumptions below.  
 
The budget has been approved by management and the Board of Directors and is based on a bottom-up assessment of 
costs and uses the known and estimated revenue pipeline. The key assumptions are revenue growth, cost growth (and by 
implication EBITDA) and the WACC. The average year-on-year growth that has been used as the basis for forecasting cash 
flows for each of the cash generating units when testing for impairment were: 
                                 Year-on-year growth 
Revenue 
Costs 
 
2024/25 to 2025/26 
7.0% 
6.0% 
 
2025/26 to 2026/27 
7.0% 
6.0% 
 
2026/27 to 2027/28 
7.0% 
6.0% 
 
2027/28 to Perpetuity 
3.0% 
3.0% 
 
 
The growth rates shown are the average applied to the cash flows of the individual cash generating units and do not form a 
basis for estimating the consolidated profits of the Group in the future. The growth rates used and the periods they cover are 
based on an ability to deliver additional revenue efficiently.  
 
The discount rate used to test the cash generating units was the Group’s post-tax Weighted Average Cost of Capital 
(“WACC”) of 15.1% for the UK and 14.8% for Australia (2023: 16.6% for the UK and 16.4% for Australia).  
 
As part of the impairment review, several scenarios affecting the UK and Australian CGUs were calculated, using the 
impairment model and applying sensitivities to the key assumptions. These looked at what effect movements in revenue and 
EBITDA would have on the outcome.  
 
For the UK GCU: 
 
 
If there was no EBITDA growth from FY26 onwards there would be headroom of £1.7m 
 
If revenues increase by 5%, direct costs increase by 2% but indirect costs stay the same, this would provide 
headroom of £3.8m 
Docusign Envelope ID: AB74FFB7-B773-4CCA-9FAE-9F338D973CE6

49                                                                                                                               Jaywing plc Annual Report and Accounts 2024 
 
For the Australian CGU: 
 
 
If there was no EBITDA growth from FY26 onwards there would be headroom of £2.5m  
 
If there was no EBITDA growth from FY25 onwards there would be headroom of £0.5m  
 
 
As a result of the tests performed, management believes that an impairment is not required for the goodwill in relation to the UK 
CGU (2023: £12.1m) or the Australian CGU (2023: nil).  
 
 
15. Other intangible assets 
 
Customer 
relationships 
 
Order books 
 
Trademarks 
Intellectual 
property 
Development 
costs 
Total 
£'000 
£’000 
£’000 
£’000 
£'000 
£'000 
Cost  
 
 
 
 
 
 
At 31 March 2022 
21,305 
1,457 
1,080 
- 
1,421 
25,263 
Additions during the year (note 33) 
- 
- 
- 
2,376 
- 
2,376 
At 31 March 2023 
21,305 
1,457 
1,080 
2,376 
1,421 
27,639 
Additions during the year  
- 
- 
- 
- 
137 
137 
At 31 March 2024 
21,305 
1,457 
1,080 
2,376 
1,558 
27,776 
 
 
 
 
 
 
Amortisation 
 
 
 
 
 
 
At 31 March 2022 
21,305 
1,457 
1,080 
- 
1,352 
25,194 
Amortisation charge for the year 
- 
- 
- 
277 
43 
320 
At 31 March 2023 
21,305 
1,457 
1,080 
277 
1,395 
25,514 
Amortisation charge for the year 
- 
- 
- 
425 
41 
466 
At 31 March 2024 
21,305 
1,457 
1,080 
702 
1,436 
25,980 
 
 
 
 
 
 
Net book amount 
 
 
 
 
 
 
At 31 March 2024 
- 
- 
- 
1,674 
122 
1,796 
At 31 March 2023 
- 
- 
- 
2,099 
26 
2,125 
At 1 April 2022 
- 
- 
- 
- 
69 
69 
 
Development costs relate to internally developed products that are either sold to clients standalone or used to provide services 
to them.  
 
 
16. Trade and other receivables 
2024 
2023 
£'000 
£'000 
 
 
Trade receivables 
3,204 
3,723 
Prepayments  
569 
508 
Other receivables 
156 
187 
3,929 
4,418 
 
The carrying amount of trade and other receivables approximates to their fair value. Detailed disclosures relating to credit 
risk exposures and analysis relating to the allowance for expected credit losses are in Note 32. 
 
 
 
Docusign Envelope ID: AB74FFB7-B773-4CCA-9FAE-9F338D973CE6

50                                                                                                                               Jaywing plc Annual Report and Accounts 2024 
17. Contract assets and liabilities 
 
Contract assets 
 
2024 
2023 
£'000 
£'000 
 
 
Accrued income 
330 
352 
 
 
£'000 
Contract assets as at 31 March 2023 
352 
Amounts billed on contract assets as at 31 March 2023 
(352) 
New contract assets recognised 
330 
Contract assets as at 31 March 2024 
330 
 
Contract assets related to the portion of performance obligations already fulfilled by the Group and for which the definitive right 
to receive cash was subject to completing further work under the relevant contract. Contract assets are converted into trade 
receivables at the point that work delivered to the client is invoiced resulting in the Group’s unconditional right to receive cash. 
Contract assets therefore represent a portion of future payments receivable by the Group under existing contracts. There is a 
credit risk associated with these assets. 
 
Contract liabilities 
 
2024 
2023 
£'000 
£'000 
 
 
Deferred income 
808 
983 
 
 
£'000 
Contract liabilities as at 31 March 2023 
983 
Revenue recognised in the year on contract liabilities as at 31 March 2023 
(883) 
New contract liabilities net of revenue recognised against these 
708 
Contract liabilities as at 31 March 2024 
808 
 
Contract liabilities consist of cash advances received from customers on account of work orders received and the remaining 
liabilities relate to the amount of performance obligations still to be fulfilled and for which payment has already been received 
from the client. 
 
Of the existing contracts that were unsatisfied or partially satisfied at 31 March 2024, revenue is expected to be recognised in 
the financial year to 31 March 2025.  
 
 
 
Docusign Envelope ID: AB74FFB7-B773-4CCA-9FAE-9F338D973CE6

51                                                                                                                               Jaywing plc Annual Report and Accounts 2024 
18. Borrowings and Net Debt 
2024 
2023 
£'000 
£'000 
 
 
 
 
Borrowings 
13,420 
11,435 
 
 
 
% 
% 
 
 
 
Average interest rates at the balance sheet date were: 
 
12.36 
8.57 
 
As the loans are at variable market rates their carrying amount is equivalent to their fair value.  
 
The borrowings are repayable on demand and interest is calculated at 3 month LIBOR plus a margin.   
 
The borrowings are secured by charges over all the assets of Jaywing plc and guarantees and charges over all of the assets 
of the various subsidiaries (Jaywing UK Limited, Alphanumeric Limited, Gasbox Limited, Jaywing Central Limited, Jaywing 
Innovation limited, Bloom Media (UK) Limited, Epiphany Solutions limited, Jaywing Pty Limited, Frank Digital Pty Limited).  
 
 
Reconciliation of net debt excluding lease liability and deferred consideration 
 
 
 
1 April 
2023 
Cash flow 
Draw down 
Non cash 
changes  
31 March 
2024 
 
£’000 
£’000 
£’000 
£’000 
£’000 
 
 
 
 
 
 
Cash and cash equivalents 
1,089 
(631) 
- 
- 
458 
Borrowings 
(11,435) 
- 
(550) 
(1,435) 
(13,420) 
Net debt excluding lease expense and 
deferred consideration 
(10,346) 
(631) 
(550) 
(1,435) 
(12,962) 
 
 
 
 
 
 
 
Reconciliation of net debt  
 
 
 
1 April 
2023 
Cash flows 
Draw down 
Non cash 
changes 
31 March 
2024 
 
£’000 
£’000 
£’000 
£’000 
£’000 
 
 
 
 
 
 
Borrowings 
(11,435) 
- 
(550) 
(1,435) 
(13,420) 
Lease liability 
(3,018) 
653 
- 
(139) 
(2,504) 
Deferred and contingent consideration 
(2,544) 
392 
- 
214 
(1,938) 
Financial liabilities 
(16,997) 
1,045 
(550) 
(1,360) 
(17,862) 
Cash and cash equivalents 
1,089 
(631) 
- 
- 
458 
Net debt  
(15,908) 
414 
(550) 
(1,360) 
(17,404) 
 
 
 
 
 
 
 
 
 
Docusign Envelope ID: AB74FFB7-B773-4CCA-9FAE-9F338D973CE6

52                                                                                                                               Jaywing plc Annual Report and Accounts 2024 
19. Trade and other payables 
2024 
2023 
£'000 
£'000 
 
 
Trade payables 
         2,035  
2,169 
Tax and social security 
         1,445  
1,519 
Accruals 
            686  
946 
Deferred consideration payable on acquisition of subsidiary undertakings 
            528  
414 
Contingent consideration payable on acquisition of subsidiary undertakings 
            268  
109 
Other payables 
            727  
653 
Trade and other payables due in less than one year 
5,689 
5,810 
 
Deferred consideration payable on acquisition of subsidiary undertakings 
393 
770 
Contingent consideration payable on acquisition of subsidiary undertakings 
749 
1,251 
Trade and other payables due in greater than one year 
1,142 
2,021 
 
The carrying amount of trade and other payables approximates to their fair values. All amounts are short term. 
 
* Included in other payables is £654k (2023: £539k) for media spend not yet purchased but paid for by the customer.  
 
20. Deferred tax assets and liabilities 
Recognised deferred tax assets and liabilities: 
2024 
2023 
£'000 
£'000 
Accelerated capital allowances on property, plant and equipment: 
 
 
At start of year 
                 630  
10 
Deferred tax on acquisition 
                 254  
661 
Unwind of deferred tax on acquisition 
                   33  
(69) 
Origination and reversal of temporary differences 
(17) 
28 
At end of year 
900 
630 
 
 
Other temporary differences: 
 
 
At start of year 
(703) 
(654) 
Prior year adjustment 
(54) 
- 
Origination and reversal of temporary differences 
(196) 
80 
Recognition of previously unrecognised losses 
(271) 
(129) 
At end of year 
(1,224) 
(703) 
 
 
Total deferred tax: 
 
 
At start of year 
(28) 
(644) 
Prior year adjustment 
155 
- 
Deferred tax on additions 
33 
592 
Origination and reversal of temporary differences 
(484) 
24 
At end of year 
(324) 
(28) 
 
 
Origination on acquisition 
 
 
Deferred tax is included within: 
 
 
Deferred tax liability 
592 
592 
Deferred tax asset 
(916) 
(620) 
(324) 
(28) 
 
There are no deductible differences or losses carried forward for which no deferred tax asset is recognised.  
 
Deferred tax assets are recognised to the extent that it is probable that the underlying tax loss or deductible temporary 
difference will be utilised against future taxable income. This is assessed based on the Group’s forecast of future operating 
results, adjusted for significant non-taxable income and expenses and specific limits on the use of any unused tax loss or 
credit. 
 
 
 
 
Docusign Envelope ID: AB74FFB7-B773-4CCA-9FAE-9F338D973CE6

53                                                                                                                               Jaywing plc Annual Report and Accounts 2024 
21. Provisions 
 
The carrying amounts and the movement in the provision account are as follows: 
  
Dilapidations 
£'000 
 
At 1 April 2023 and 31 March 2024 
570 
 
 
The dilapidations provision of £570k (2023: £570k) has been recognised across the three offices in the UK and Australia.  
 
The dilapidations provision will be settled at the end of the lease period for the three offices, which is greater than one year for 
all. 
 
 
22. Share capital 
Authorised: 
 
 
 
 
45p deferred 
shares 
5p ordinary 
shares 
 
 
 
Authorised share capital at 31 March 
2023 and at 31 March 2024 
45,000 
10,000 
 
Allotted, issued and fully paid 
 
 
 
 
 
45p deferred 
shares 
5p ordinary 
shares 
 
 
Number 
Number 
£’000 
At 31 March 2023 
67,378,520 
93,432,217 
34,992 
At 31 March 2024 
67,378,520 
93,432,217 
34,992 
 
The 5 pence ordinary shares have the same rights (including voting and dividend rights and rights on a return of capital) as the 
previous 50 pence ordinary shares. Holders of the 45 pence deferred shares do not have any right to receive notice of any 
General Meeting of the Company or any right to attend, speak or vote at any such meeting. The deferred shareholders are not 
entitled to receive any dividend or other distribution and shall, on a return of assets in a winding up of the Company, entitle the 
holders only to the repayment of the amounts paid up on the shares, after the amount paid to the holders of the new ordinary 
shares exceeds £1,000,000 per new ordinary share. The deferred shares are also incapable of transfer and no share certificates 
have been issued in respect of them.  
 
 
23. Share premium  
2024 
2023 
£'000 
£'000 
 
 
At start and end of year 
10,088 
10,088 
 
Share Premium includes any premiums received on issue of Share Capital. Any transaction costs associated with the issuing of 
shares are deducted from Share Premium, net of any related income tax benefits. 
 
 
24. Treasury shares 
2024 
2023 
£'000 
£'000 
 
 
At start and end of year (99,622 shares) 
(25) 
(25) 
 
Treasury shares represent the nominal value of the shares purchased by the Company. 
 
 
 
Docusign Envelope ID: AB74FFB7-B773-4CCA-9FAE-9F338D973CE6

54                                                                                                                               Jaywing plc Annual Report and Accounts 2024 
25. Capital redemption reserve 
2024 
2023 
£'000 
£'000 
 
 
At start and end of year 
125 
125 
 
Capital redemption reserve represents the amount by which the nominal value of the shares purchased or redeemed is greater 
than proceeds of a fresh issue of shares.  
 
 
26. Non-controlling interest 
2024 
2023 
£'000 
£'000 
 
 
At start of year 
- 
- 
Acquisition of non-controlling interest (note 11) 
- 
- 
Share of profit for the year 
- 
- 
At end of year 
- 
- 
 
The profit or loss attributable to the non-controlling ownership stakes in subsidiary companies is transferred from retained 
earnings to non-controlling interests each year. 
 
 
27. Foreign currency translation reserve 
2024 
2023 
£’000 
£’000 
 
 
At start of year 
(250) 
118 
Exchange differences on translation of foreign operations 
(118) 
(368) 
At end of year 
(368) 
(250) 
 
Foreign currency translation reserve represents the exchange differences on retranslation of foreign operations. 
 
 
28. Retained earnings 
2024 
 
2023 
£'000 
£'000 
 
 
At start of year 
(46,150) 
(33,324) 
Retained loss for the year 
(2,350) 
(12,826) 
At end of year 
(48,500) 
(46,150) 
 
Retained Earnings includes all current and prior period retained profits and share-based employee remuneration.  
 
 
29. Capital commitments 
The Group had no commitments to purchase property, plant and equipment at 31 March 2024 or at 31 March 2023. 
 
 
30. Related parties 
The services of Mark Carrington as Non-Executive Director of the Company were purchased from Deacon Street Partners 
Limited for a fee of £30,000 (2023: £30,000). At the year end, £94,000 (2023: £52,500) was outstanding to Deacon Street 
Partners Limited. 
 
Ian Robinson (Non-Executive Chairman) is a Director of Gusbourne Estate Limited, with which Jaywing commenced trading 
on an arm’s length basis in H1 FY22. Gusbourne Estate Limited were invoiced £393k (2023: £498k) in the year. As at 31 
March 2024 there was a debtor’s balance of £37k (2023: £49k). 
 
On 2 October 2019 entities associated with two of its major shareholders (the “Lenders”) acquired the Company’s existing 
secured loan facility of £5,200,000 (“Jaywing Facility”) The Lenders immediately provided the Company with additional 
secured facilities by increasing the Jaywing Facility by £3,000,000 to £8,200,000, which enabled the Company to repay its 
existing outstanding overdraft and provide it with additional working capital. An additional £500,000 and £1,000,000 was 
drawn down on the facility in FY23. In FY24 and additional £550,000 was drawn down on the facility. The Jaywing Facility 
has been provided to the Company on the same terms as those provided by the previous lender. At the year-end £13,420k 
(2023: £11,435k) was outstanding. Further details of these borrowings are provided in Note 18. 
 
 
Docusign Envelope ID: AB74FFB7-B773-4CCA-9FAE-9F338D973CE6

55                                                                                                                               Jaywing plc Annual Report and Accounts 2024 
31. Standards and interpretations in issue at 31 March 2024 but not yet effective 
At the date of authorisation of these financial statements, several new, but not yet effective, Standards and amendments to 
existing Standards, and Interpretations have been published by the IASB. None of these Standards or amendments to existing 
Standards have been adopted early by the Group. No new standards have become effective in the current year. No 
amendments to existing standards effective in the current year have had a material impact on the financial statements.  
  
Management anticipates that all relevant pronouncements will be adopted for the first period beginning on or after the effective 
date of the pronouncement. New Standards, amendments and Interpretations not adopted in the current year have not been 
disclosed as they are not expected to have a material impact on the Group’s financial statements. 
 
32. Financial risk management 
The Group uses various financial instruments. These include loans, cash, issued equity investments and various items, such 
as trade receivables and trade payables that arise directly from its operations. The main purpose of these financial 
instruments is to raise finance for the Group’s operations. 
 
The existence of these financial instruments exposes the Group to several financial risks, which are described in more detail 
below. The main risks arising from the Group’s financial instruments are market risk, cash flow interest rate risk, credit risk 
and liquidity risk. The Directors review and agree policies for managing each of these risks and they are summarised below. 
 
Market risk  
Market risk encompasses three types of risk, being currency risk, fair value interest rate risk and price risk. In this instance, 
price risk has been ignored as it is not considered a material risk to the business. The Group’s policies for managing fair 
value interest rate risk are considered along with those for managing cash flow interest rate risk and are set out in the 
subsection entitled “interest rate risk” below. 
 
Currency risk 
The Group is only minimally exposed to translation and transaction foreign exchange risk. 
 
Liquidity risk 
The Group seeks to manage financial risk by ensuring sufficient liquidity is available to meet foreseeable needs by closely 
managing the cash balance and by investing cash assets safely and profitably. 
 
The Group policy throughout the period has been to ensure continuity of funding. 
 
Borrowings are repayable on demand. 
 
Interest rate risk 
The Group finances its operations through a mixture of cash, working capital and borrowings. The Directors’ policy to 
manage interest rate fluctuations is to regularly review the costs of capital and the risks associated with each class of 
capital, and to maintain an appropriate mix between fixed and floating rate borrowings. 
 
The interest rate exposure of the financial assets and liabilities of the Group is shown in the table below. The table includes 
trade receivables and payables as these do not attract interest and are therefore subject to fair value interest rate risk. 
 
2024 
2023 
£'000 
£'000 
Financial assets: 
 
 
Floating interest rate: 
 
 
Cash 
458 
1,089 
 
 
Zero interest rate: 
 
 
Trade receivables 
3,204 
3,723 
3,662 
4,812 
Financial liabilities: 
 
 
Floating interest rate: 
 
 
Loans/revolving facility 
13,420 
11,435 
 
 
Zero interest rate: 
 
 
Trade payables 
2,035 
2,169 
15,455 
13,604 
 
 
 
 
 
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56                                                                                                                               Jaywing plc Annual Report and Accounts 2024 
As at 31 March 2024, the Group’s non-derivative financial liabilities have contractual maturities (including interest payments 
where applicable) as summarised below: 
 
31 March 2024 
Current 
Non-current 
Within 6 
months 
6 to 12 
months 
1 to 5 
years 
later than 
5 years 
£'000 
£'000 
£'000 
£'000 
Borrowings 
13,420 
- 
- 
- 
Lease liabilities 
191 
191 
1,648 
474 
Deferred consideration payable on acquisition of subsidiary undertakings 
337 
191 
393 
- 
Contingent consideration payable on acquisition of subsidiary undertakings 
156 
112 
749 
- 
Trade and other payables 
5,701 
- 
- 
- 
Total amount due 
19,805 
494 
2,790 
474 
 
This compares to the maturity of the Group’s non-derivative financial liabilities in the previous reporting period as follows: 
 
31 March 2023 
Current 
Non-current 
Within 6 
months 
6 to 12 
months 
1 to 5 
years 
later than 
5 years 
£'000 
£'000 
£'000 
£'000 
Borrowings 
11,435 
- 
- 
- 
Lease liabilities 
190 
190 
1,980 
658 
Deferred consideration payable on acquisition of subsidiary undertakings 
231 
183 
770 
- 
Contingent consideration payable on acquisition of subsidiary undertakings 
34 
75 
1,251 
- 
Trade and other payables 
6,270 
- 
- 
- 
Total amount due 
18,160 
448 
4,001 
658 
 
 
The above amounts reflect the contractual undiscounted cash flows, which may differ from the carrying values of the liabilities 
at the reporting date. 
 
Sensitivity to interest rate fluctuations 
If the average interest rate payable on the net financial asset/net financial liabilities, subject to a floating interest rate during the 
year, had been 1% higher than reported on the average borrowings during the year, then loss before tax would have been £116k 
(2023: £104k) lower, and if the interest rate on these liabilities had been 1% lower, loss before tax would have improved by £116k 
(2023: £104k). 
 
Credit risk 
The Group applies the IFRS 9 simplified model of recognising lifetime expected credit losses for all trade receivables as these 
items do not have a significant financing component. 
 
In measuring the expected credit losses, the trade receivables have been assessed on a collective basis as they possess shared 
credit risk characteristics. They have been grouped based on the days past due and also according to the geographical location 
of customers. 
 
The expected loss rates are based on the payment profile for sales over the past 48 months, as well as the corresponding 
historical credit losses during that period. The historical rates are adjusted to reflect current and forward-looking macroeconomic 
factors affecting the customer’s ability to settle the amount outstanding. The Group has identified gross domestic product (GDP) 
and unemployment rates of the countries in which the customers are domiciled to be the most relevant factors, and accordingly 
adjusts historical loss rates for expected changes in these factors. However, given the short period exposed to credit risk, the 
impact of these macroeconomic factors has not been considered significant within the reporting period. 
 
Trade receivables are written off (i.e. derecognised) when there is no reasonable expectation of recovery. Failure to make 
payments within 180 days from the invoice date and failure to engage with the Group on alternative payment arrangement, 
amongst other things, are considered indicators of no reasonable expectation of recovery. 
 
The Directors consider that after review, the Group’s trade receivables require an impairment for the year ended 31 March 
2024 of £65,000 (2023: £82,000) which has been provided accordingly. 
 
 
 
Docusign Envelope ID: AB74FFB7-B773-4CCA-9FAE-9F338D973CE6

57                                                                                                                               Jaywing plc Annual Report and Accounts 2024 
Summary of financial assets and liabilities by category 
 
The carrying amount of financial assets and liabilities recognised at the balance sheet date of the reporting periods under 
review may also be categorised as follows: 
 
 
2024 
2023 
£'000 
£'000 
Financial assets 
 
 
Financial assets measured at amortised cost 
 
 
Trade and other receivables  
3,360 
3,910 
Cash and cash equivalents 
458 
1,089 
3,818 
4,999 
Financial liabilities: 
 
 
Financial liabilities measured at amortised cost 
 
 
Borrowings   
(13,420) 
(11,435) 
Lease liabilities 
(2,504) 
(3,018) 
Deferred consideration payable on acquisition of subsidiary undertakings 
(921) 
(1,184) 
Trade and other payables 
(5,701) 
(6,270) 
Provisions for liabilities 
(570) 
(570) 
Financial liabilities measured at fair value 
 
 
Contingent consideration payable on acquisition of subsidiary undertakings 
(1,017) 
(1,360) 
(24,133) 
(23,837) 
 
 
Net financial assets and liabilities 
(20,315) 
(18,838) 
 
 
Plant, property and equipment 
3,266 
4,023 
Goodwill 
10,476 
10,602 
Other intangible assets 
1,796 
2,125 
Contract assets 
330 
352 
Prepayments 
569 
508 
Deferred tax asset 
916 
620 
Deferred tax liability 
(592) 
(592) 
Taxation (payable)/receivable 
 (109) 
 (20) 
16,652 
17,618 
 
 
Total equity 
(3,663) 
(1,220) 
 
 
Capital management policies and procedures 
 
The Group’s capital management objectives are: 
 
to ensure the Group’s ability to continue as a going concern; and 
 
to provide an adequate return to shareholders by pricing products and services commensurately with the level of 
risk. 
 
This is achieved through close management of working capital and regular reviews of pricing. Decisions on whether to raise 
funding using debt or equity are made by the Board based on the requirements of the business.  
 
Capital for the reporting period under review is summarised as follows: 
 
2024 
2023 
£'000 
£'000 
 
 
Total equity 
(3,663) 
(1,220) 
 
 
 
Financial assets and financial liabilities measured at fair value in the statement of financial position are grouped into three levels 
of a fair value hierarchy. The three levels are defined based on the observability of significant inputs to the measurement, as 
follows: 
 
• Level 1: quoted prices (unadjusted) in active markets for identical assets or liabilities 
• Level 2: inputs other than quoted prices included within Level 1 that are observable for the asset or liability, either directly or 
indirectly 
• Level 3: unobservable inputs for the asset or liability. 
Docusign Envelope ID: AB74FFB7-B773-4CCA-9FAE-9F338D973CE6

58                                                                                                                               Jaywing plc Annual Report and Accounts 2024 
 
Measurement of fair value of financial instruments 
The Group’s finance team performs valuations of financial items for financial reporting purposes, including Level 3 fair values, 
in consultation with third party valuation specialists for complex valuations. Valuation techniques are selected based on the 
characteristics of each instrument, with the overall objective of maximising the use of market-based information. The finance 
team reports directly to the chief financial officer (CFO) and to the audit committee. Valuation processes and fair value changes 
are discussed among the audit committee and the valuation team at least every year, in line with the Group’s reporting dates. 
 
The following table provides information about the sensitivity of the fair value measurement to changes in the most significant 
inputs: 
 
Description 
Significant unobservable input 
Estimate of 
the input 
Sensitivity of the fair value 
measurement to input 
Contingent consideration 
Probability of meeting target 
100% 
Sensitive to a fluctuation in 
expected revenues  
 
There are no significant interrelationships between the inputs and the unobservable inputs. 
 
Level 3 fair value measurements 
The reconciliation of the carrying amounts of financial instruments classified within Level 3 is as follows: 
 
 
Contingent 
Consideration 
 
£’000 
Balance at 31 March 2022 
- 
Amount recognised through acquisition 
1,262 
Interest expenses 
98 
Balance at 31 March 2023 
1,360 
Payments 
Interest expenses 
(90) 
149 
Fair value adjustment 
(402) 
Balance at 31 March 2024 
1,017 
 
 
 
Docusign Envelope ID: AB74FFB7-B773-4CCA-9FAE-9F338D973CE6

59                                                                                                                               Jaywing plc Annual Report and Accounts 2024 
33. Business combination in the prior year 
 
On 26 August 2022 the group purchased 100% of the ordinary share capital of Midisi Limited for consideration of £3.3m, before 
discounting. 
 
The amounts below recognised in respect of the identifiable assets and liabilities acquired are as set out in the table below: 
 
 
Fair value on 
acquisition 
 
£’000 
Assets 
 
Goodwill 
1,279 
Intangible assets (note 15) 
2,376 
3,655 
 
 
Liabilities 
 
Deferred tax 
(661) 
Accruals 
(3) 
Social security and other taxes 
(22) 
(686) 
 
Total identifiable net assets at fair value 
2,969 
 
Purchase consideration 
 
Satisfied by: 
 
Cash 
400 
Deferred consideration 
1,307 
Contingent consideration 
1,262 
Total consideration 
2,969 
 
The initial consideration for the acquisition was £0.4m which was paid from Jaywing’s existing cash resources. Further fixed 
payments totalling £1.4m will be paid at 6-monthly intervals over 42 months, plus an additional performance-related earn-out 
payable at 6-monthly intervals between months 13 and 49. The discounted deferred consideration outstanding at the year end 
is £1.2m. 
 
The earn-out relates to revenues generated from Midisi, and the maximum earn-out payment is capped at £3.0m. Following the 
acquisition, the incremental revenue contributions delivered by Midisi are estimated to be at least £5.7m over 42 months, based 
on planned growth in the client base and enhancements to other existing Jaywing services. This would generate earn-out 
payments totalling £1.7m. The figures included in the table above are recorded at present value. 
 
 
 
34. Post balance sheet events 
 
On the 28 May 2024 Jaywing announced that it had increased its existing loan facility with the Company’s two lenders, DSC 
Investment Holdings Limited and Lombard Odier Asset Management (Europe) Limited by £1,030,000, which includes an 
arrangement fee of £30,000 payable to the Lenders. The additional capital being lent by the two lenders is being provided on 
the same terms as the existing Loan Facility. The new funds, which will be used for working capital purposes, are available in 
two equal tranches, the first of which was drawn down in May 24 and the second was drawn down in June 24.   
  
 
 
Docusign Envelope ID: AB74FFB7-B773-4CCA-9FAE-9F338D973CE6

60                                                                                                                               Jaywing plc Annual Report and Accounts 2024 
Company Financial Statements 
Company Profit and Loss account  
 
 
 
 
2024 
 
 
2023 
Note 
£'000 
£'000 
 
 
 
Turnover 
- 
- 
Administrative expenses 
2 
(12,672) 
(10,275) 
 
 
 
Operating loss 
(12,672) 
(10,275) 
 
 
 
Other income 
3 
7,852 
505 
 
 
 
Finance Costs 
4 
(1,662) 
(1,100) 
 
 
 
Loss before taxation 
 
(6,482) 
(10,870) 
 
 
 
Taxation  
5 
326 
125 
 
 
 
Loss and total comprehensive loss after taxation 
(6,156) 
(10,745) 
 
 
 
 
 
 
The accompanying Notes to the Parent Company Financial Statements form an integral part of these Financial Statements. 
 
 
 
Docusign Envelope ID: AB74FFB7-B773-4CCA-9FAE-9F338D973CE6

 
61                                                                                                                               Jaywing plc Annual Report and Accounts 2024 
 
Company Balance Sheet 
 
 
 
2024 
2023 
Note 
£'000 
£'000 
 
 
 
Non-current assets 
 
 
 
Tangible fixed assets 
9 
847 
1,154 
Deferred tax 
21 
1,043 
717 
Investments 
11 
8,601 
20,457 
 
10,491 
22,328 
 
 
 
Current assets 
 
 
 
Cash at bank 
 
13 
1 
Debtors due within one year 
12 
424 
442 
 
437 
443 
 
 
 
Current liabilities 
 
 
 
Borrowings 
16 
(13,420) 
(11,435) 
Creditors: amounts falling due within one year 
13 
(8,132) 
(14,757) 
Total assets less current liabilities 
 
(10,624) 
(3,421) 
Non-current liabilities 
 
 
 
Creditors: amounts falling due after more than one year 
14 
(1,563) 
(2,625) 
Provisions 
15 
(290) 
(290) 
Net liabilities 
 
(12,477) 
(6,336) 
 
 
 
Equity 
 
 
 
Called up share capital 
17 
34,992 
34,992 
Share premium account 
18 
10,088 
10,088 
Treasury shares 
19 
(25) 
(25) 
Share option reserve 
20 
15 
- 
Capital redemption reserve 
18 
125 
125 
Profit and loss account 
18 
(57,672) 
(51,516) 
Total equity 
 
(12,477) 
(6,336) 
 
 
The Financial Statements were approved by the Board of Directors and authorised for issue on 29 August 2024. 
 
Signed on behalf of the Board of Directors: 
 
 
 
 
 
 
Christopher Hughes 
Director 
 
 
 
 
 
 
 
 
 
The accompanying Notes to the Parent Company Financial Statements form an integral part of these Financial Statements. 
 
 
Docusign Envelope ID: AB74FFB7-B773-4CCA-9FAE-9F338D973CE6

 
62                                                                                                                               Jaywing plc Annual Report and Accounts 2024 
 
 
 
 
 
 
 
 
Company Statement of Changes in Equity 
 
 
Called-up 
Share 
Capital 
Share 
Premium 
account 
Treasury 
Shares 
 
Share 
Option 
Reserve 
 
Capital 
Redemptio
n Reserve 
Profit  
and loss 
account 
 
 
Total 
£'000 
£’000 
£’000 
£’000 
£’000 
£'000 
£'000 
 
 
 
 
 
 
 
At 1 April 2022 
34,992 
10,088 
(25) 
- 
125 
(40,771) 
4,409 
Loss for the year and total other 
comprehensive income 
- 
- 
- 
- 
- 
(10,745) 
(10,745) 
Total comprehensive income 
- 
- 
- 
- 
- 
(10,745) 
(10,745) 
At 31 March 2023 
34,992 
10,088 
(25) 
- 
125 
(51,516) 
(6,336) 
 
 
 
 
 
 
 
At 1 April 2023 
34,992 
10,088 
(25) 
- 
125 
(51,516) 
(6,336) 
Loss for the year and total other 
comprehensive income 
- 
- 
- 
- 
- 
(6,156) 
(6,156) 
Non-cash settled share based 
incentive plans 
- 
- 
- 
15 
- 
- 
15 
Total comprehensive income 
- 
- 
- 
15 
- 
(6,156) 
(6,141) 
At 31 March 2024 
34,992 
10,088 
(25) 
15 
125 
(57,672) 
(12,477) 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The accompanying Notes to the Parent Company Financial Statements form an integral part of these Financial Statements. 
 
 
 
 
 
 
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63                                                                                                                               Jaywing plc Annual Report and Accounts 2024 
 
Notes to the Parent Company Financial Statements 
 
1. 
Accounting policies 
 
Jaywing plc is incorporated in England and Wales. 
 
Statement of compliance 
These Financial Statements have been prepared in accordance with applicable accounting standards and in accordance with 
Financial Reporting Standard 101 – 'The Reduced Disclosure Framework' (FRS 101). The principal accounting policies adopted 
in the preparation of these Financial Statements are set out below. These policies have all been applied consistently throughout 
the year unless otherwise stated. 
 
The Financial Statements have been prepared on a historical cost basis. 
 
The Financial Statements are presented in Sterling (£) and have been presented in round thousands (£'000). 
 
Going concern 
The Group financial statements have been prepared on a going concern basis in accordance with UK Adopted International 
accounting standards. In coming to their conclusion, the Directors have considered the Group’s profit and cash flow forecasts for 
period of at least 12 months from the date these financial statements were approved.  
In determining the appropriate basis of preparation of the financial statements, the Directors are required to consider whether the 
Group can continue in operational existence for the foreseeable future. 
 
In addition to the normal process of preparing forecasts for the Group, the Directors have considered downside risks and the 
potential impact of the economic environment on the cash flows of the Group for a period to 31 March 2026. This has been done by 
looking at various scenarios within the forecasts for the potential effect of changes in the market during the forecast period. The 
Directors have noted the very tight cash position in the UK division which has led to the Group’s very tight cash position as a whole, 
which is expected to continue in the near term. However, based on current forecast cash flows of the Group, which includes forecast 
cash receipts from recent new business wins in the UK, the Directors expect that the Group’s cash headroom will steadily improve 
in the second half of FY25 and provide a more stable cash position.  
 
In considering their position the Directors have also had regard to: 
 
 
Letters of support in respect of the secured debt which have received from each of the holders of that debt which include 
confirmation that it is intended to provide financial support for the period until at least 31 March 2026 by not making 
demand for repayment of the debt, should doing so prevent the Group from meeting its debts as and when they fall due. 
The lenders have also confirmed that they are open to providing short-term financial support to Jaywing if required to 
support its restructuring of the existing facility with them. Details of this debt are contained in Note 18 and Note 30. 
 
 
Near term support to the UK division by way of remittances from the Australia division. 
 
The Group financial statements do not include the adjustments that would result if the Group were unable to continue as a going 
concern. The Directors have a reasonable expectation that the Group has adequate resources to continue in existence for the 
foreseeable future and have concluded it is appropriate to adopt the going concern basis of accounting in the preparation of the 
financial statements. 
 
Disclosure exemptions adopted 
In preparing these Financial Statements, the Company has taken advantage of all disclosure exemptions conferred by FRS 101. 
Therefore, these Financial Statements do not include: 
 
1   
A statement of cash flows and related notes  
2  
The requirement to produce a balance sheet at the beginning of the earliest comparative period  
3   
The requirements of IAS 24 related party disclosures to disclose related party transactions entered in to between 
 
two or more members of the Group as they are wholly owned within the Group  
4   
Presentation of comparative reconciliations for property, plant and equipment, intangible assets 
5   
Capital management disclosures  
6   
Presentation of comparative reconciliation of the number of shares outstanding at the beginning and at the end of the 
period  
7   
The effect of future accounting standards not adopted 
8   
Certain share-based payment disclosures   
9 
Disclosures in relation to impairment of assets  
10 
Disclosures in respect of financial instruments (other than disclosures required as a result of recording financial 
 
instruments at fair value)  
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64                                                                                                                               Jaywing plc Annual Report and Accounts 2024 
 
11 
IFRS 9 disclosures in respect of allowances for expected credit losses reconciliations and credit risk and hedge 
accounting 
12. 
IFRS 15 disclosures in respect of disaggregation of revenue, contract assets reconciliations and contract liabilities 
reconciliation and unsatisfied performance obligations 
 
Investments in Subsidiaries, Associates and Joint Ventures 
Investments in Subsidiary undertakings are stated at cost less any applicable provision for impairment.  
 
In the previous year the trade and assets of subsidiary entities were transferred within the Group. As the economic substance of 
the transaction did not result in a loss of value, investments in subsidiaries have continued to be held at their carrying value. An 
impairment review is performed annually in line with IAS36. See valuation of investments in significant judgement and estimates. 
 
Tangible assets 
Property, plant and equipment (PPE) is initially recognised at acquisition cost or manufacturing cost, including any costs directly 
attributable to bringing the assets to the location and condition necessary for them to be capable of operating in the manner 
intended by the Company’s management. 
 
PPE is subsequently measured at cost less accumulated depreciation and impairment losses. 
 
Depreciation is recognised on a straight-line basis (unless otherwise stated) to write down the cost less estimated residual value 
of PPE. The following useful lives are applied: 
 
- 
Leasehold improvements: 5-10 years 
- 
Office equipment: 2-5 years 
- 
Buildings (ROU assets): period of the lease 
 
Material residual value estimates and estimates of useful life are updated as required, but at least annually. 
 
Gains or losses arising on the disposal of property, plant and equipment are determined as the difference between the disposal 
proceeds and the carrying amount of the assets and are recognised in profit or loss within other income or other expenses. 
 
Financial Instruments - Recognition, initial measurement and derecognition 
Financial assets and financial liabilities are recognised when the Company becomes a party to the contractual provisions of the 
financial instrument and are measured initially at fair value adjusted for transaction costs, except for those carried at fair value 
through profit or loss, which are measured initially at fair value. Subsequent measurement of financial assets and financial liabilities 
is described below. 
 
Financial assets are derecognised when the contractual rights to the cash flows from the financial asset expire, or when the 
financial asset and substantially all the risks and rewards are transferred. A financial liability is derecognised when it is 
extinguished, discharged, cancelled or expires. 
 
Financial Instruments - Classification and subsequent measurement of financial assets 
For the purpose of subsequent measurement, financial assets, other than those designated and effective as hedging instruments, 
are classified into the following categories upon initial recognition: 
 
• 
financial assets subsequently measured at amortised costs 
 
There are no financial assets that have been designated as fair value through other comprehensive income, or fair value through 
profit or loss. 
 
All financial assets are reviewed for impairment at least at each reporting date, to identify whether there is any objective evidence 
that a financial asset or a group of financial assets is impaired. Different criteria to determine impairment are applied for each 
category of financial assets, which are described below. 
 
All income and expenses relating to financial assets that are recognised in profit or loss are presented within finance costs, finance 
income or other financial items, except for impairment of trade receivables which is presented within other expenses. 
  
IFRS 9’s impairment requirements use more forward-looking information to recognise expected credit losses – the ‘expected credit 
loss (ECL) model’.  
Recognition of credit losses is no longer dependent on the Company first identifying a credit loss event. Instead the Company 
considers a broader range of information when assessing credit risk and measuring expected credit losses, including past events, 
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65                                                                                                                               Jaywing plc Annual Report and Accounts 2024 
 
current conditions, reasonable and supportable forecasts that affect the expected collectability of the future cash flows of the 
instrument. 
 
Measurement of the expected credit losses is determined by a probability-weighted estimate of credit losses over the expected life 
of the financial instrument. 
 
Financial instruments – classification and subsequent measurement of financial liabilities 
The Company’s financial liabilities include borrowings, trade creditors and other creditors. 
 
Financial liabilities are measured subsequently at amortised cost using the effective interest method.  
 
Cash and cash equivalents 
Cash comprises cash on hand and demand deposits, which is presented as cash at bank and in hand in the Balance Sheet.  
 
Cash equivalents comprise short-term, highly liquid investments with maturities of three months or less from inception, that are 
readily convertible into known amounts of cash and which are subject to an insignificant risk of changes in value. Cash equivalents 
are presented as part of current asset investments in the Balance Sheet. 
 
Leases 
The Company reports using IFRS 16, whereby the Company now recognises a lease liability and a right of use asset. 
 
Assets and liabilities arising from a lease are initially measured on a present value basis. Lease liabilities include the net present 
value of the following lease payments: 
 
• fixed payments (including in-substance fixed payments), less any lease incentives receivable; 
• variable lease payment that are based on an index or a rate, initially measured using the index or rate as at the commencement 
date; 
• amounts expected to be payable by the group under residual value guarantees; 
• the exercise price of a purchase option if the group is reasonably certain to exercise that option; and 
• payments of penalties for terminating the lease, if the lease term reflects the group exercising that option. 
 
Lease payments to be made under reasonably certain extension options are also included in the measurement of the liability. The 
lease payments are discounted using the interest rate implicit in the lease. If that rate cannot be readily determined, which is 
generally the case for leases in the group, the lessee’s incremental borrowing rate is used, being the rate that the individual lessee 
would have to pay to borrow the funds necessary to obtain an asset of similar value to the right of use asset in a similar economic 
environment with similar terms, security and conditions. 
 
To determine the incremental borrowing rate, the Company, where possible, uses recent third-party financing received by the 
individual lessee as a starting point, adjusted to reflect changes in financing conditions since third party financing was received. 
 
If the Company is exposed to potential future increases in variable lease payments based on an index or rate, which are not 
included in the lease liability until they take effect, then when adjustments to lease payments based on an index or rate take effect, 
the lease liability is reassessed and adjusted against the right of use asset. 
 
Lease payments are allocated between principal and finance cost. The finance cost is charged to profit or loss over the lease period 
so as to produce a constant periodic rate of interest on the remaining balance of the liability for each period. 
 
Right of use assets are measured at cost comprising the following: 
• the amount of the initial measurement of lease liability; 
• any lease payments made at or before the commencement date less any lease incentives received; 
• any initial direct costs; and 
• restoration costs. 
 
Right of use assets are generally depreciated over the shorter of the asset's useful life and the lease term on a straight-line basis. If 
the Company is reasonably certain to exercise a purchase option, the right of use asset is depreciated over the underlying asset’s 
useful life.  
 
Payments associated with short-term leases of equipment and all leases of low-value assets are recognised on a straight-line basis 
as an expense in profit or loss. Short-term leases are leases with a lease term of 12 months or less. 
 
See note 10. 
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66                                                                                                                               Jaywing plc Annual Report and Accounts 2024 
 
Financial guarantees 
Financial guarantees in respect of the borrowings of fellow Group companies are not regarded as insurance contracts. They are 
recognised at fair value and are subsequently measured at the higher of: 
• 
the amount that would be required to be provided under IAS 37 (see policy on provisions below); and 
• 
the amount of any proceeds received net of amortisation recognised as income. 
 
 
Provisions, contingent assets and contingent liabilities 
Provisions for product warranties, legal disputes, onerous contracts or other claims are recognised when the Company has a 
present legal or constructive obligation as a result of a past event, it is probable that an outflow of economic resources will be 
required, and amounts can be estimated reliably. The timing or amount of the outflow may still be uncertain. 
 
Restructuring provisions are recognised only if a detailed formal plan for the restructuring exists and management has either 
communicated the plan’s main features to those affected or started implementation. Provisions are not recognised for future 
operating losses. 
 
Provisions are measured at the estimated expenditure required to settle the present obligation, based on the most reliable 
evidence available at the reporting date, including the risks and uncertainties associated with the present obligation. Where there 
are a number of similar obligations, the likelihood that an outflow will be required in settlement is determined by considering the 
class of obligations as a whole. Where the time value of money is material, provisions are discounted to their present values using 
a pre-tax discount rate that reflects the current market assessment of the time value of money and the risks specific to the liability. 
 
Any reimbursement that is virtually certain to be collected from a third party with respect to the obligation is recognised as a 
separate asset. However, this asset may not exceed the amount of the related provision. 
 
No liability is recognised if an outflow of economic resources as a result of present obligations is not probable. Such situations are 
disclosed as contingent liabilities unless the outflow of resources is remote. 
 
Equity, reserves and dividend payments 
Financial instruments issued by the Company are classified as equity only to the extent that they do not meet the definition of a 
financial liability or financial asset. 
 
The Company's ordinary shares are classified as equity. Transaction costs on the issue of shares are deducted from the Share 
Premium Account arising on that issue. Dividends on the Company's ordinary shares are recognised directly in equity.  
 
Income  
Interest receivable 
Interest receivable is reported on an accrual basis using the effective interest method. 
 
Dividends receivable 
Dividends are recognised at the time the right to receive payment is established. 
  
Operating expenses 
Operating expenses are recognised in profit or loss upon utilisation of the service or as incurred. 
 
Foreign currency translation 
Foreign currency transactions are translated into the Company's functional currency using the exchange rates prevailing at the 
dates of the transactions (spot exchange rate). 
 
Foreign exchange gains and losses resulting from the re-measurement of monetary items denominated in foreign currency at 
year-end exchange rates are recognised in profit or loss. 
 
Non-monetary items are not retranslated at year-end and are measured at historical cost (translated using the exchange rates at 
the transaction date), except for non-monetary items measured at fair value, which are translated using the exchange rates at the 
date when fair value was determined. Where a gain or loss on a non-monetary item is recognised in other comprehensive income, 
the foreign exchange component of that gain or loss is also recognised in other comprehensive income. 
 
 
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67                                                                                                                               Jaywing plc Annual Report and Accounts 2024 
 
Income taxes 
Tax expense recognised in profit or loss comprises the sum of deferred tax and current tax not recognised in other comprehensive 
income or directly in equity. 
 
Calculation of current tax is based on tax rates and laws that have been enacted or substantively enacted by the end of the 
reporting period. Deferred income taxes are calculated using the liability method. 
 
Calculation of deferred tax is based on tax rates and laws that have been enacted or substantively enacted by the end of the 
reporting period, that are expected to apply when the asset is realised, or the liability is settled.  
 
The measurement of deferred tax reflects the tax consequences that would follow from the manner in which the entity expects to 
recover the related asset or settle the related obligation. 
 
Deferred tax assets are recognised to the extent that it is probable that the underlying tax loss or deductible temporary difference 
will be utilised against future taxable income. This is assessed based on the Company’s forecast of future operating results, 
adjusted for significant non-taxable income and expenses, and specific limits on the use of any unused tax loss or credit. Deferred 
tax assets are not discounted. 
 
Deferred tax liabilities are generally recognised in full, with the exception of the following: 
• 
on the initial recognition of goodwill on investments in Subsidiaries, where the Company is able to control the timing of 
the reversal of the difference, and it is probable that the difference will not reverse in the foreseeable future, on the initial 
recognition of a transaction that is not a business combination and at the time of the transaction affects neither 
accounting nor taxable profit. 
 
Deferred tax liabilities are not discounted. 
 
Deferred and contingent consideration  
Deferred consideration is recorded at amortised costs and is estimated using a present value technique, discounted at 3.5%, 
which is the risk free rate.  
 
Contingent consideration is recorded at fair value using the probability-weighted estimated future cash flows using a present value 
technique. The consideration is discounted at 11.5% which is the prior year Weighted Average Cost of Capital. The effects on the 
fair value of risk and uncertainty in the future cash flows are dealt with by adjusting the estimated cash flows rather than adjusting 
the discount rate. 
 
Post-employment benefits and short-term employee benefits 
Short-term employee benefits 
Short-term employee benefits, including holiday entitlement, are current liabilities included in pension and other employee 
obligations, measured at the undiscounted amount that the Company expects to pay as a result of unused entitlement. 
 
Post-employment benefit plans 
Contributions to defined contribution pension schemes are charged to profit or loss in the year to which they relate. Prepaid 
contributions are recognised as an asset. Unpaid contributions are reflected as a liability. 
 
Share based payment transactions 
The fair value for the share price options was calculated using the Monte Carlo Model for the LTIP scheme and the 
Black-Scholes model for CSOP scheme. This is charged to profit or loss over the vesting period of the award. The charge to profit 
or loss takes account of the estimated number of shares that will vest. Where the options do not have any market conditions 
attached, the number expected to vest is reassessed at each reporting period. All share-based remuneration is equity-settled. 
 
Profit from operations 
Profit from operations comprises the results of the Company before interest receivable and similar income, interest payable and 
similar charges, corporation tax and deferred tax. 
 
Fair value measurement 
Management uses valuation techniques to determine the fair value of financial instruments and non-financial assets. This involves 
developing estimates and assumptions consistent with how market participants would price the instrument. Management bases 
its assumptions on observable data as far as possible, but this is not always available. In that case, management uses the best 
information available. Estimated fair values may vary from the actual prices that would be achieved in an arm’s length transaction 
at the reporting date. 
 
 
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68                                                                                                                               Jaywing plc Annual Report and Accounts 2024 
 
Significant judgement in applying accounting policies and key estimation uncertainty 
When preparing the Financial Statements, management makes a number of judgements, estimates and assumptions about the 
recognition and measurement of assets, liabilities, income and expenses. 
 
The following are significant management judgements in applying the accounting policies of the Company that have the most 
significant effect on the Financial Statements. 
 
Useful lives of depreciable assets 
Management reviews its estimate of the useful lives of depreciable assets at each reporting date, based on the expected utility of 
the assets. Uncertainties in these estimates relate to technological obsolescence that may change the utility of certain software 
and IT equipment. 
 
Valuation of investments 
Management reviews the carrying value of investments at each reporting date, based on the future cash flows of those investments. 
 
IFRS 16 
Under IFRS 16 the Company is required to make a judgement in determining the discount rate to be used in calculating the present 
value of lease payments when recognising the lease liabilities and right of use asset. For the discount rate the Company has used 
the lessee’s incremental borrowing rate, being the rate that the individual lessee would have to pay to borrow the funds necessary to 
obtain an asset of similar value to the right of use asset in a similar economic environment with similar terms, security and 
conditions. To determine the incremental borrowing rate, the Company, where possible, uses recent third-party financing received 
by the individual lessee as a starting point, adjusted to reflect changes in financing conditions since third party financing was 
received. The right of use asset is depreciated over the term of the lease. The term has been determined with reference to the lease 
agreements and any expected extension beyond the end of the lease end date specified in the lease agreement.  
 
Business combinations 
Management uses valuation techniques when determining the fair values of certain assets and liabilities acquired in a business 
combination (see Note 32 of the consolidated accounts). In particular, the fair value of contingent consideration is dependent on the 
outcome of the acquirees’ future revenues (see Note 32 of the consolidated accounts). 
 
 
2. 
Other operating charges 
2024 
2023 
£'000 
£'000 
 
 
Impairment of investment (note 11) 
11,856 
8,747 
Fair value adjustment on contingent consideration 
(402) 
- 
Depreciation of owned fixed assets 
57 
67 
Depreciation of right of use assets 
250 
246 
Other operating expenses 
911 
1,215 
Total administrative expenses 
12,672 
10,275 
 
 
 
 
 
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69                                                                                                                               Jaywing plc Annual Report and Accounts 2024 
 
3. 
Other income 
2024 
2023 
£'000 
 
£'000 
 
Other income 
7,852 
505 
 
 
The 2024 other income balance of £7,852k relates to an intercompany dividend received in the year. Within the other income 
balance in 2023 is a settlement of £505k in relation to previously incurred legal costs following the dismissal of the claimant’s case 
in April 2022, associated with the 2016 acquisition of Bloom Media (UK) Limited.  
 
4. 
Finance costs 
2024 
2023 
£'000 
£'000 
 
 
Bank interest payable 
1,160 
748 
Withholding tax on borrowings interest expense 
274 
180 
Interest on lease liability (note 10) 
40 
47 
Interest on deferred and contingent consideration 
188 
125 
Total 
1,662 
1,100 
 
 
5. 
Tax  
The tax credit/(charge) is based on the loss for the year and represents: 
2024 
2023 
£'000 
£'000 
 
 
UK corporation tax at 25% (2023: 19%) 
- 
- 
Total current tax 
- 
- 
 
 
Deferred tax: 
 
 
Origination and reversal of timing differences 
(326) 
(125) 
Total tax credit 
(326) 
(125) 
The tax credit can be explained as follows: 
2024 
2023 
£’000 
£’000 
Loss before tax 
(6,482) 
(10,870) 
 
 
Tax using the UK corporation tax rate of 25% (2023: 19%) 
(1,621) 
(2,065) 
Effect of: 
 
 
Non-taxable income 
- 
(505) 
Recognition of unused losses 
(77) 
330 
Impairment of investments 
2,964 
1,662 
Non-deductible (credits)/ expenses 
(1,592) 
453 
Current year credit 
(326) 
(125) 
 
6. 
Auditor’s remuneration 
 
Details of remuneration paid to the auditor by the Company are shown in Note 7 to the Consolidated Financial Statements. 
 
 
 
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70                                                                                                                               Jaywing plc Annual Report and Accounts 2024 
 
7. 
Directors and employees 
2024 
2023 
 
 
Average number of staff employed by the Company 
5 
5 
 
 
2024 
2023 
Aggregate emoluments (including those of Directors): 
£’000 
£’000 
 
 
Wages and salaries 
530 
453 
Social security costs 
61 
53 
Pension contribution 
15 
12 
Share based payments (note 20) 
15 
- 
Total emoluments 
621 
518 
 
Further information in respect of Directors is given in the Directors’ Remuneration Report.  
 
 
Remuneration in respect of Directors was as follows: 
2024 
2023 
£'000 
£'000 
 
 
Emoluments receivable 
345 
342 
Fees paid to third parties for Directors’ services 
30 
30 
Company pension contributions to money purchase pension schemes 
9 
9 
384 
381 
 
The highest paid Director received remuneration of £239k (2023: £236k). 
 
 
 
8. 
Dividends 
 
The Directors do not recommend the payment of a dividend for the current year (2023: £Nil). 
 
 
 
9. 
Tangible fixed assets 
ROU assets: 
Buildings 
Leasehold 
Improvements 
Office 
equipment 
Total 
£’000 
£’000 
£'000 
£’000 
 
 
 
 
Cost at 31 March 2023 
1,574 
389 
411 
2,374 
Disposals 
- 
- 
(191) 
(191) 
Cost at 31 March 2024 
1,574 
389 
220 
2,183 
 
 
 
 
Depreciation at 31 March 2023 
661 
242 
317 
1,220 
Disposals 
- 
- 
(191) 
(191) 
Charge for the year on owned assets 
- 
39 
18 
57 
Charge on right of use assets 
227 
- 
23 
250 
Depreciation at 31 March 2024 
888 
281 
167 
1,336 
 
 
 
 
Net book value at 31 March 2024 
686 
108 
53 
847 
Net book value at 31 March 2023 
913 
147 
94 
1,154 
 
 
 
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71                                                                                                                               Jaywing plc Annual Report and Accounts 2024 
 
10. Leases 
 
The company has lease contracts for the offices occupied in Sheffield and printers. The amounts recognised in the financial 
statements in relation to the leases are as follows: 
 
(i) Amounts recognised in the statement of financial position 
The balance sheet shows the following amounts relating to leases: 
2024 
2023 
£'000 
£'000 
Right of use assets 
 
 
Buildings 
686 
913 
Office equipment 
50 
73 
736 
986 
 
 
Lease liabilities 
 
 
Current 
125 
135 
Non-current 
421 
604 
546 
739 
(ii) Amounts recognised in profit and loss 
The profit and loss account shows the following amounts relating to leases: 
2024 
2023 
£'000 
£'000 
Depreciation charge of right of use assets  
 
 
Buildings 
227 
223 
Office equipment 
23 
23 
250 
246 
 
 
Interest expense (included in finance cost) 
40 
47 
 
(iii) Future minimum lease payments 
The lease liabilities are secured by the related underlying assets. Future minimum lease payments at 31 March 2024 were as 
follows: 
Within 1 
year 
1-2 years 
2-3 years 
3-4 years 
4-5 years  
After 5 
years 
Total 
£'000 
£'000 
£'000 
£'000 
£'000 
£'000 
£'000 
Lease Payments 
175 
233 
208 
- 
- 
- 
616 
Finance Charges 
(32) 
(23) 
(15) 
- 
- 
- 
(70) 
Net present values 
143 
210 
193 
- 
- 
- 
546 
 
The Company has elected not to separate lease and non-lease components and instead accounts for these as a single lease 
component. The lease agreements do not impose any covenants other than the security interests in the leased assets that are held 
by the lessor. Leased assets may not be used as security for borrowing purposes. 
 
 
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72                                                                                                                               Jaywing plc Annual Report and Accounts 2024 
 
11. Investments 
Subsidiaries 
 
£'000 
Cost at 31 March 2023 
 
64,793 
Additions  
 
- 
Cost at 31 March 2024 
 
64,793 
 
 
Impairment at 31 March 2023 
 
44,336 
Impairment in year 
 
11,856 
Impairment at 31 March 2024 
 
56,192 
 
 
Net book value at 31 March 2024 
 
8,601 
Net book value at 31 March 2023 
 
20,457 
 
The Company has carried out an impairment review of the carrying amount of the investments in Subsidiaries. The impairment 
review of investments was performed using the same cash flows and assumptions as were used in the Group’s Financial 
Statements for the impairment review of goodwill, details of which can be found in Note 14 in the Group’s Financial Statements. 
This review has concluded that no impairment was required to the carrying value of the Company’s remaining investments based 
upon sensitivities applied to forecast EBITDA. The impairment charge in the year is due to the dissolution of multiple group entities 
which was not finalised prior to the period end. The entities included in the dissolution are: Alphanumeric Limited, Bloom Media 
(UK) Limited, Epiphany Solutions Limited, Gasbox Limited, Jaywing Innovation Limited and Midisi Limited. 
 
At 31 March 2024 the Company held either directly or indirectly, 20% or more of the allotted Share Capital of the following 
companies: 
 
Proportion held 
 
Class of 
share 
capital held 
By parent 
Company 
By the 
Group 
Nature of 
Business 
Alphanumeric Limited 
Ordinary 
100% 
100% 
Non-trading  
Bloom Media (UK) Limited 
Ordinary 
100% 
100% 
Dormant 
Epiphany Solutions Limited 
Ordinary 
100% 
100% 
Non-trading 
Frank Digital PTY Limited 
Ordinary 
100% 
100% 
Website design and build 
Gasbox Limited 
Ordinary 
100% 
100% 
Non-trading 
Jaywing Central Limited 
Ordinary 
100% 
100% 
Non-trading 
Jaywing Innovation Limited 
Ordinary 
100% 
100% 
Non-trading 
Jaywing Australia PTY Limited 
Ordinary 
100% 
100% 
Search Engine Optimisation 
Jaywing UK Limited  
Ordinary 
100% 
100% 
Direct marketing 
Midisi Limited 
Ordinary 
100% 
100% 
Non-trading 
 
All the companies listed above have been consolidated. 
 
All the companies listed above are incorporated in England and Wales with the following exceptions: 
 
Company 
Country of Incorporation 
Address 
Frank Digital PTY Limited 
Jaywing Australia PTY Limited 
Australia 
Australia 
36 Hickson Road, Millers Point, NSW 2000 
36 Hickson Road, Millers Point, NSW 2000 
 
 
The companies incorporated in England and Wales all have their registered office at Albert Works, Sidney Street, Sheffield, S1 
4RG. The companies incorporate in Australia all have their registered office at 36 Hickson Road, Millers Point, NSW 2000. 
 
 
 
 
 
 
 
 
 
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73                                                                                                                               Jaywing plc Annual Report and Accounts 2024 
 
12. Debtors due within one year 
2024 
2023 
£’000 
£’000 
 
 
Amounts due from Group undertakings 
289 
192 
Prepayments  
114 
128 
Other taxation and social security 
21 
122 
424 
442 
 
Amounts due from Group undertakings attract no interest and are repayable on demand. 
 
13. Creditors: amounts falling due within one year 
2024 
2023 
£'000 
£'000 
 
 
Trade creditors 
360 
352 
Amounts owed to Group undertakings 
6,625 
13,509 
Other taxation and social security 
53 
60 
Other creditors 
3 
6 
Accruals 
170 
172 
Lease liability 
125 
135 
Deferred consideration payable on acquisition of subsidiary undertakings 
528 
414 
Contingent consideration payable on acquisition of subsidiary undertakings 
268 
109 
8,132 
14,757 
 
Amounts owed to Group undertakings attract no interest and are repayable on demand. 
 
 
14. Creditors: amounts falling due in more than one year 
2024 
2023 
£'000 
£'000 
 
 
Lease liability 
421 
604 
Deferred consideration payable on acquisition of subsidiary undertakings 
393 
770 
Contingent consideration payable on acquisition of subsidiary undertakings 
749 
1,251 
1,563 
2,625 
 
 
15. Provisions  
 
The carrying amounts and the movement in the provision account are as follows: 
  
Dilapidations 
£'000 
 
At 31 March 2023 and 31 March 2024 
290 
 
 
The dilapidations provision of £290k (2023: £290k) has been recognised for the head office held within Jaywing Plc.  
 
The dilapidations provision will be settled at the end of the lease period, which is greater than one year. 
 
 
 
 
 
 
 
 
 
 
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74                                                                                                                               Jaywing plc Annual Report and Accounts 2024 
 
16. Borrowings 
2024 
2023 
£'000 
£'000 
Summary: 
 
 
Borrowings 
13,420 
11,435 
 
 
 
 
 
Borrowings are repayable as follows: 
2024 
 
2023 
£'000 
£'000 
Within one year: 
 
 
Borrowings 
13,420 
11,435 
Total due within one year 
13,420 
11,435 
 
As the loans are at variable market rates their carrying amount is equivalent to their fair value.  
 
Interest is calculated at 3 month LIBOR plus a margin.  
 
 
17. Share capital 
 
 
Allotted, issued and fully paid: 
 
 
 
 
 
45p deferred 
shares 
5p ordinary 
shares 
 
 
Number 
Number 
£’000 
At 31 March 2023 
67,378,520 
93,432,217 
34,992 
At 31 March 2024 
67,378,520 
93,432,217 
34,992 
 
 
The 5 pence ordinary shares have the same rights (including voting and dividend rights and rights on a return of capital) as the 
50 pence ordinary shares. Holders of the 45 pence deferred shares do not have any right to receive notice of any General Meeting 
of the Company or any right to attend, speak or vote at any such meeting. The deferred shareholders are not entitled to receive 
any dividend or other distribution and shall, on a return of assets in a winding up of the Company, entitle the holders only to the 
repayment of the amounts paid up on the shares, after the amount paid to the holders of the new ordinary shares exceeds 
£1,000,000 per new ordinary share. The deferred shares are also incapable of transfer and no share certificates have been issued 
in respect of them.  
 
18. Reserves 
 
Called-up Share Capital – represents the nominal value of shares that have been issued. 
 
Share Premium Account – includes any premiums received on issue of Share Capital. Any transaction costs associated with the 
issuing of shares are deducted from Share Premium. 
 
Profit and Loss Account – includes all current and prior period retained profits and losses. 
 
Treasury Shares – shares in the company that have been acquired by the company. 
 
Capital Redemption Reserve – represents amounts transferred from Share Capital on redemption of issued shares. 
 
Share Option Reserve- fair value charge for share options in issue 
 
 
19. Treasury shares 
2024 
2023 
£'000 
£'000 
 
 
At start and end of year (99,622 shares) 
(25) 
(25) 
 
Treasury shares represent the nominal value of the shares purchased by the Company. 
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75                                                                                                                               Jaywing plc Annual Report and Accounts 2024 
 
20. Share-based payments 
Share-based payment charge is as follows: 
2024 
2013 
£'000 
£'000 
 
 
Share-based payment 
15 
- 
 
 
Details of the share options issued and the basis of calculation of the share-based payments, which all relate to share options 
granted, are given in Note 10 to the Consolidated Financial Statements. 
 
21. Deferred tax asset 
A deferred tax asset is provided for in the financial statements and consists of the following: 
 
2024 
2023 
£'000 
£'000 
 
 
Accelerated capital allowances 
44 
68 
Unused losses 
999 
649 
Deferred tax asset 
1,043 
717 
 
The amount of deferred tax recognised in profit or loss was as follows: 
 
 
2024 
2023 
£'000 
£'000 
 
 
Accelerated capital allowances 
(24) 
(16) 
Unused losses 
350 
141 
Total 
326 
125 
 
 
Deferred tax assets are recognised to the extent that it is probable that the underlying tax loss or deductible temporary 
difference will be utilised against future taxable income. This is assessed based on the Group’s forecast of future operating 
results, adjusted for significant non-taxable income and expenses and specific limits on the use of any unused tax loss or credit. 
 
 
22. Contingent liabilities 
There is a cross guarantee between members of the Jaywing plc group of companies on all overdrafts and borrowings with the 
group’s lenders. At 31 March 2024 the amount thus guaranteed by the company was £9,766,500 (2023: £9,200,000). 
 
 
23. Related parties 
The Company is exempt from the requirements of FRS 101 to disclose transactions with other 100% members of the Jaywing plc 
group of companies. 
 
Transactions with other related parties are disclosed in Note 30 to the Consolidated Financial Statements. 
 
 
24. Ultimate controlling related party 
At the year end, the Directors considered that the Company had no ultimate controlling party. 
 
 
25. Financial risk management objectives and policies 
Details of Group policies are set out in Note 32 to the Consolidated Financial Statements. 
 
 
 
 
 
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76                                                                                                                               Jaywing plc Annual Report and Accounts 2024 
 
26. Retirement benefits 
Defined Contribution Schemes 
The Company operates a defined contribution pension scheme.  The assets of the scheme are held separately from those of 
the Company in an independently administered fund. The pension cost charge represents contributions payable by the 
Company to the fund and amounted to £15,000 (2023: £12,000) with the financial year end pension creditor being £3,000 
(2023: £3,000). 
 
27. Post balance sheet events 
 
On the 28 May 2024 Jaywing announced that it had increased its existing loan facility with the Company’s two lenders, DSC 
Investment Holdings Limited and Lombard Odier Asset Management (Europe) Limited by £1,030,000, which includes an 
arrangement fee of £30,000 payable to the Lenders. The additional capital being lent by the two lenders is being provided on the 
same terms as the existing Loan Facility. The new funds, which will be used for working capital purposes, are available in two equal 
tranches, the first of which was drawn down in May 24 and the second was drawn down in June 24.   
 
 
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77                                                                                                                               Jaywing plc Annual Report and Accounts 2024 
 
Shareholder Information 
 
General Meeting  
A General Meeting will be held on 26 September 2024 at the offices of Jaywing plc, Albert Works, Sidney Street, Sheffield, S1 4RG 
at 2:00pm. 
 
Dividend 
There is no dividend payable. 
 
Multiple accounts on the shareholder register 
If you have received two or more copies of or notifications about this document, this means that there is more than one account in 
your name on the Shareholders Register. This may be caused by your name or address appearing on each account in a slightly 
different way. For security reasons, the Registrars will not amalgamate the account without your written consent, so if you would like 
any multiple accounts to be combined into one account, please write to Neville Registrars at the address given below.  
 
Documents 
The following documents, which are available for inspection during normal business hours at the registered office of the Company 
on any weekday (Saturdays, Sundays and public holidays excluded), will also be available for inspection at the place of the 
General Meeting from at least 15 minutes prior to the meeting until its conclusion. 
 
 
Copies of the Executive Directors’ service agreements and the Non-Executive Directors’ letters of appointment; 
 
The memorandum and articles of association of the Company; and 
 
Register of Directors’ interests in the Share Capital of the Company maintained under Section 809 of the Companies 
Act 2006. 
 
Particulars of the Directors’ interest in shares are given in the Remuneration Report, which is contained in the Report and Accounts 
for the year ended 31 March 2024. 
 
Issued Share Capital 
As at 23 August 2024 (being the last practicable date before the publication of this document), the Company’s issued Share Capital 
comprised 93,432,217 ordinary shares of 5p each, of which 99,622 are held in Treasury. Therefore, as at 23 August 2024 the total 
voting rights in the Company were 93,332,595. On a vote by show of hands, every member who is present in person or by proxy has 
one vote. On a poll, every member who is present in person or by proxy has one vote for every ordinary share of which he or she is a 
holder. 
 
Shareholder enquiries 
Neville Registrars Limited maintain the register of members of the Company. If you have any queries concerning your shareholding, 
or if any of your details change, please contact the Registrars: 
 
Neville Registrars Limited 
Neville House 
Steelpark Road 
Halesowen, B62 8HD 
 
Shareholder Helpline: 0121 5851131, fax: 0121 5851132. 
Website address www.nevilleregistrars.co.uk 
 
Website 
Information on the Group is available at https://investors.jaywing.com. 
 
 
 
 
 
 
 
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78                                                                                                                               Jaywing plc Annual Report and Accounts 2024 
 
Company Information 
 
Registered Office 
Albert Works 
71 Sidney Street 
Sheffield 
S1 4RG 
 
Registered Number: 05935923 
Country of incorporation: England 
 
Auditor  
 
 
 
 
 
 
 
Cooper Parry Group Limited  
Statutory Auditor 
Sky View 
Argosy Road 
East Midlands Airport 
DE74 2SA 
 
Nominated adviser 
Spark Advisory Partners 
 
 
5 St.Johns Lane 
 
 
London 
 
 
 
EC1M 4BH 
 
Turner Pope 
8 Frederick's Place  
London  
EC2R 8AB 
 
 
 
Registrars 
Neville Registrars Limited 
Neville House 
Steelpark Road 
Halesowen 
B62 8HD 
 
Solicitors 
Fieldfisher LLP 
No 1 Spinningfields 
Hardman Street 
Manchester 
M3 3EB 
 
Company Secretary 
Christopher Hughes 
Albert Works 
71 Sydney Street 
Sheffield 
S1 4RG 
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