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FY2021 Annual Report · Jefferies Financial Group
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1

Report Profile2

Contents

Report Profile

Overview

About JD.com 

Message from Chairman of Board of Directors 

Highlights of Responsibility Performance in Key Areas 

Statement from the Board 

ESG Governance Structure 

Sustainable Development Strategic Framework

Materiality Assessment and Stakeholder Engagement

Leading the Sustainable Future as a New Type of 

Economy Enterprise 

Unleash the Great Growth Potential with JD
as a Real Economy Enterprise

’
s Identity 

Compliance Governance to Achieve More Sustainable 
and Steady Development and Growth

JD Social Value Proposition Demonstrated as a New 
Type Real Economy Enterprise

Promoting Good Consumption

Product Responsibility and Content Management

Consumer Rights and Service Management

Promoting High-quality Development

Supplier Management

Promoting the Development of the Real Economy

Cultivating Talents

High-quality Employment

Human Resource Compliance Management

Human Resources Management

01

02

03

05

08

08

10

11

15

16

24

27

32

41

43

55

56

58

Safeguarding the Natural Environment

Green Operation

Low-Carbon Supply Chain

JD.com Singles Day Grand Promotion Leads 
Sustainable Consumption

65

69

72

Promoting Inclusive Development of the 

Society 

Public Welfare Concept and Policy

The Focus Areas of Philanthropic Efforts

Thematic Report on Climate-related Financial 

Information Disclosures

Governance 

Strategy 

Risk Management 

Metrics and Targets 

About the Report

Key Performance

’

JD

s Progress on the United Nations Global Compact 

United Nations Sustainable Development Goals (SDGs) 
Response 

ESG-Related Honors and Social Recognition 

HKEX Content Index

GRI Standards Content Index 

External Verification Statement 

75

75

83

83

91

91

95

100

101

102

103

105

107

2021 JD.com Environmental, Social and Governance Report 
 
 
 
 
01

Report Profile

Release Form of the Report 

Overview

About JD.com 

02

This Environmental, Social and Governance (hereinafter referred to as 

“

”

ESG

) report is presented in electronic version and available in 

Chinese and English. However, in case of conflicts between the two languages, the Chinese version shall take precedence. 

Reference and Principles

JD.com officially set foot in the field of e-commerce in 2004. In 

JD.com is a new type of real economy enterprise with both 

May 2014, JD.com was listed on the NASDAQ Stock Exchange 

the genes and advantages of traditional enterprises and 

in the United States. In doing so, JD.com became the first 

digital technology capabilities. As such, JD has facilitated the 

comprehensive e-commerce platform in China to go public 

development of various real economy businesses and boosted 

in the United States. In June 2020, JD.com took a secondary 

high-quality development of the real economy with solid and 

listing on the Hong Kong Stock Exchange, aiming to raise funds 

innovative development experience to promote sustainable 

to invest in key technological innovations applied in supply 

growth. 

chain infrastructure,  enhance user experience further, and 

The report is prepared in compliance with the ESG Reporting Guide  from the Hong Kong Stock Exchange (HKEX), the ESG Reporting 

improve operational efficiency. 

JD.com adheres to the values of Customer First, Integrity, 

JD.com is positioned as 

“

a technology and services 

”

Collaboration, Gratitude, Dedication and Ownership, fulfilling 

its strategic mission of being 

Powered by Technology for 

“

”

enterprise with supply chain at its core.

 Its businesses cover 

a More Productive and Sustainable World

 and striving to 

retail, technologies, logistics, health, insurance, property 

become the most trusted company in the world. 

development, international business, and other areas. 

Guide  from the Nasdaq Stock Market, the United Nations Sustainable Development Goals (SDGs), the GRI Standards issued by the 

Global Sustainability Standards Board (GSSB), the Ten Principles of the UN Global Compact, and industry standards issued by the 

Sustainability Accounting Standards Board (SASB). In particular, the relevant contents of dealing with climate change are prepared by 

referring to the HKEX Guidelines on Climate Information Disclosure  and the framework suggested by the Task Force on Climate-related 

Financial Disclosures (TCFD). 

Source of Information 

’
The information and data in this report mainly come from the company

s internal data collection system, work reports and public 

information, annual reports, and media releases. Unless specified, the monetary amounts shown in this report are all presented in 

“

”

“

”

“

”

“

”

“

”

JD,

the Group,

the company,

 and 

we

 all refer to 

JD.com.

RMB. For ease of presentation, 

Reporting Scope 

This report covers the period from January 1, 2021, to December 31, 2021, focusing on the ESG performance of JD.com. Some contents 

have been reviewed and extended to maintain the continuity and integrity of information. 

Contact Us 

We value your feedback and opinions, and appreciate you emailing us at ir@jd.com, or mailing a letter to JD.com at Floor 20, Building A, 

’
No. 18 Kechuang 11 Street, Beijing Economic-Technological Development Area, Beijing, 100176, the People

s Republic of China. 

For more information, please visit our official website at www.jd.com.

Overview2021 JD.com Environmental, Social and Governance Report 
 
03

04

Message from Chairman of Board of Directors 

Leading the Sustainable Future as a 
New Type of Real Economy Enterprise

In 2021 the COVID-19 pandemic continued. As a result, the 

global economy faced various downward pressures during a 

difficult and slow process toward recovery. We have witnessed  

’

epidemic

s impact on the world economy, society, and 

environment, and deeply felt the pressure brought by many 

uncertainties. Amid these changes and challenges, we must 

hold ourselves accountable for promoting sustainability and 

undertaking corporate social responsibility. 

In JD.com

’

s vessel, there flows a sense of mission and 

responsibility. Starting from a three-foot counter in 

Zhongguancun Electronics Market 19 years ago, we have 

always relied on genuine licensed goods, never deviated from 

the concept of 

achieving success the right way,

 and have 

“

”

never forgotten our responsibility to all stakeholders. In 2021, 

based on the corporate mission, 

Powered by Technology for a 

More Productive and Sustainable World,

 we reflected further 

“

”

on the scope of our goals. As an enterprise with both the genes 

and attributes of a real economy enterprise and possessing 

digital technologies and capabilities, we commit to leading 

a sustainable future in the role of a new type real economy 

enterprise. 

Empowering Real Economy Businesses 
with Digitally Intelligent Supply Chain 
Solutions

In the past year, under continual COVID-19 outbreaks, many 

In the past few years, we have firmly invested in supply chain 

small and medium-sized enterprises have been under pressure. 

infrastructure construction and digital intelligent technology 

In contrast, real economy enterprises need to reduce costs and 

research and development, a path that has at times been 

increase efficiency as they pursue high-quality development. 

bitter and challenging but will also deliver the highest value. 

Yet, despite all these complex challenges, we are working 

We are glad to see that our persistence has enabled partners 

together with our partners to overcome difficulties. 

to achieve high-quality development. We continue to improve 

To support businesses in areas impacted by the pandemic, we 

have voluntarily issued relief policies to help businesses reduce 

costs and increase efficiency. More importantly, during the 

epidemic outbreak, by relying on the intelligent supply chain 

and logistics, we have made our contributions to ensuring the 

supply of daily necessities to protect people

s livelihood. As a 

’

result, we have played a part in stabilizing commodity prices 

and enabling the normal operation of businesses, thus creating 

shared value for society as a whole. 

our intelligent supply chain technology and promote inventory 

turnover optimization. As a result, we have reduced the 

inventory turnover days to 30.3 days as of 2021 and accelerated 

the efficiency of the whole industry chain. We

ve long been 

’

investing in integrated supply chain logistics services, providing 

quick-response supply chain capability empowered by 

high technology and a flexibly configured logistics service 

portfolio that many enterprises urgently need. Our intelligent 

manufacturing platform helps partners efficiently research 

and develop new products, significantly shorten the time of 

product pre-market research, and accelerate the cycle of new 

goods, we will encourage more businesses and consumers to 

products going on the market, which helps manufacturers save 

join in low-carbon consumption actions. 

costs greatly. 

“

Our first 

smart mobile warehouse

”

 was proved successful 

we have seen that more and more investors are concerned 

We are closely following the trend of green investment, and 

in the project of Hanzhong-Bazhong-Nanchong high-

about climate risks. This year is our first time incorporating 

speed railway construction, a pilot solution for engineering 

supplies

 real-time prediction, transportation, and warehouse 

’

the topic of climate-related financial information disclosure 

into this ESG report. We have comprehensively analyzed the 

management in remote areas. We serve nearly 70% of China

s 

business risks and opportunities faced by JD.com in different 

specialized and innovative 

 enterprises, helping 

climate scenarios and formulated a risk management system 

“

”
Little Giant

’

more small and medium-sized enterprises to overcome the 
“

”

digital divide

 and achieve accelerated growth. 

We continue to increase investment in rural supply chain 

infrastructure and technology services, opening the whole 

and strategy for 2030. We hope that through systematic 

transformation, we will obtain new development opportunities 

while building climate competitiveness in the next decade. 

industrial chain in rural areas, and promoting rural revitalization 

been ranked on the FORTUNE 2022 World

s Most Admired 

through comprehensive solutions. For example, we have 

Companies list at No.6 in the Internet Services and Retailing 

established the highest altitude smart warehouses nationwide 

Category and first among Chinese enterprises for our social 

and cooperated with Wugong County in Shaanxi province to 

responsibility performance. Additionally, we rank third among 

We are honored to see our efforts widely recognized. We have 

’

build the first intelligent supply chain center, benefiting rural 

Chinese enterprises in Forbes

development with high-efficiency logistics. 

World. 

’

 2021 Best Employers in the 

In addition, by enlarging the investment in 

“

new infrastructure 

These honors give us the momentum to go further. In the past 

abroad

 and combining global routes exploration and local 

year, we have had a lot of internal discussions and thoughts 

”

warehouse construction, we have set up a stable and efficient 

on ESG. We are making ESG a top-down consistent guiding 

new infrastructure for businesses going abroad. Thus, reaching 

direction and evaluation mechanism through continuous 

more than 220 countries and regions worldwide, creating an 

institutional improvement. 

expressway for Chinese brands and services to 

go global.

“

”

—

When faced with the uncertainty of the future, we retain a 

sense of awe

but we will always think and act as though we 

are experiencing day one. We will continue to strengthen the 

supply chain infrastructure construction and contribute our 

professional insights and innovative solutions to a better and 

and time will prove our original 

more sustainable future

aspirations and beliefs. 

—

Richard Qiangdong Liu

Chairman of Board of Directors, JD.com

Driving Green Transformation 
Throughout the Supply Chain 

According to the Global Risk Report 2022, the world

’

s top five 

most threatening risks in the next decade are all environmental 

risks. In 2021, we already felt the destructiveness of extreme 

weather to the supply chain. We hope to exert the influence of 

our value chain, and fully address the global climate challenge. 

We continue to accelerate our low-carbon operations. In 2021, 

all office buildings built by JD.com acquired three-star design 

mark certifications for green buildings. Using technologies 

such as liquid cooling, the new green data center operated 

by JD Cloud achieved annual operation with a Power Usage 

Effectiveness (PUE) lower than 1.1. We lead the whole value 

chain to exert a low-carbon impact by facilitating the full 

deployment of new energy vehicles, promoting circular 

packaging, and building 

“

”
zero-carbon
“

 logistics parks. As 
”

announced in the new five-year 

Green Stream Initiative,

 we 

have promised to invest another RMB 1 billion in constructing 

a low-carbon integrated supply chain. We promote green 

consumption, and by expanding the categories of low-carbon 

2021 JD.com Environmental, Social and Governance ReportOverview 
 
05

06

Highlights of Responsibility Performance in Key Areas 

Boosting High-quality Development 

Leading the Sustainable Future as a New Type Real Economy Enterprise

JD.com runs more than 

 data centers, 

 city clouds and nearly 

70

70

100

 edge data centers worldwide.

data security, which apply to all businesses and suppliers.

In 2021, JD.com continued implementing the 

“

Mantianxing Project

 in 

 provinces, municipalities and autonomous regions to 

’
In 2021, JD

s anti-corruption training covered 

 of the total employees. The participation rate of online anti-corruption 

training courses among new employees was as high as 

98.8%

100%

.

JD.com made more than 

 internal regulations, covering key areas such as security management, privacy protection and 

60

Promoting Good Consumption 

In 2021, JD.com intercepted over 

16

million

 illegal advertisements.

By the end of 2021, JD Logistics operated over 

 warehouses, which covered an aggregate gross floor area of over  

24

nearly 

million
10

million

 square meters, including 

 smart mega logistics parks in 

 cities nationwide. On the basis of 

1
 of self-operated commodities, JD.com has always been a global leader in operational efficiency. 
 SKUs

33

1,300

43

“

Asia No.1

”

3,000

200

’

’

 experiences.  

167

In 2021, more than 

 senior managers of JD Retail listened to users

 feedback on site. They helped solve 

 pain 

 front-line employees, of whom 

 are from rural areas. In the past three years, nearly 

points and optimized more than 

 items relating to users

 jobs have been provided to fresh graduates; at present, more than 

 employees have doctorate degrees, and 

JD Cloud has provided digital solutions for more than 

 large-scale enterprises and 

1,500

1.5

million

 small and medium-

sized enterprises (SMEs), facilitating digital transformation and upgrading traditional industry.

JD.com has provided C2M solutions to more than 

1,200

 manufacturers.

serve SMEs. As of now, JD.com has served more than 

provincial-level SMEs.

28

”

27,000

 provincial-level SMEs, accounting for almost 

 of all 

70%

JD Industry launched a series of new-generation infrastructure for industrial supply chain management, such as enterprise 

200

distribution centers, Jinggong Cabinet, and smart mobile warehouses. It has deployed over 

 facilities nationwide to help 

solve the pain points faced by industrial enterprises.

Cultivating Talents 

By the end of 2021, the number of employees in JD.com

s listed and non-listed companies has exceeded 

’

420,000

, 

300,000

including more than 

40,000

the number of R&D professionals has exceeded 

18,000

.

80%

500

In 2021, JD

’

s full-time employees received 

 hours of training on average.

54.44

In 2021, the satisfaction survey conducted among employees in the Beijing headquarters and various workplaces showed that the 

employee satisfaction rate was as high as 

4.36/5

.

In 2021, the listed and non-listed companies under JD.com organized more than 

 training sessions, and added 

160

million

16,000

another 

 training courses, with total course sign-ins of 

 internal person-times and 

20,809

A total of 

 female employees benefited from women-empowerment activities. There are 

 female lecturers 

851

49%

 of all lecturers.

10,262

daily active users.

10,368

1
 SKU: Stock Keeping Unit

registered at JD.com, accounting for 

2021 JD.com Environmental, Social and Governance ReportOverview 
 
 
 
 
 
 
07

08

Safeguarding the Natural Environment

Statement from the Board 

carbon emissions.

in the company

s ESG management, further integration of 

In 2021, JD.com issued more than 

 electronic invoices, thus saving about 

 tons of paper, equivalent 

2.8

billion

310,000

16,000
15,000

to the felling of over 

 fewer adult trees and reducing carbon emissions by 

 tons.

In 2021, using technologies such as liquid cooling, the new green data center operated by JD Cloud achieved annual operation with 

1.1

30%

10%

a Power Usage Effectiveness (PUE) lower than 

,  the energy saving of 

 in infrastructure, and a 

 reduction in total 

By the end of 2021, circular packaging boxes had been put into regular use over 

200

million

 times. Through the 

Green 

”

Stream Initiative,
billion

 JD Logistics had driven the whole industry to reduce the amount of disposable packaging by nearly 

200,000

hundreds of millions

 pieces. So far, more than 

 businesses and 

 of consumers 

“

10

have been involved in the campaign for packaging reduction.

JD Logistics launched new energy vehicles in more than 

 cities nationwide. So far, the number of new energy logistics vehicles 

20,000

400,000

has reached 

. This alone can reduce carbon dioxide emissions by about 

 tons per year, equivalent to 

the annual carbon dioxide absorption of 

20

million

 trees.

50

’

JD.com

s Board of Directors promises to strictly abide by the 

ESG strategy, the Board of Directors contributes to the 

requirements of the environmental, social and governance 

identification of material ESG issues, assesses the effects of 

(ESG) reporting guidelines of the stock exchanges where 

these identified issues, and takes them as essential references 

JD.com is listed, and continuously improve the ESG 

governance system. 

The year 2021 witnessed JD.com

’

s continued efforts in 

strengthening the Board

s participation and supervision 

ESG into the company

s major decision-making and daily 
’

management processes, and the Board

s strategic support for 

’

’

’

’

for risk and opportunity evaluation. Meanwhile, the Board of 
’

Directors follows the company

s ESG governance structure. By 

collaborating with the Strategic Executive Committee (SEC), 

the Board supervises the fulfilment of ESG goals and targets, 

regularly reviews the progress of ESG work, and facilitates ESG 

governance to become a standard practice in the company.

As a technology and services enterprise with the supply chain 

the company

s business development and risk management. 

at its core, JD.com will give full play to the value creation of 

Through benchmarking analysis and stakeholder surveys, 

a new real economy enterprise in the future; continuously 

JD.com continuously identifies the key ESG issues most 

fulfilling our mission to be 

Powered by Technology for a More 

relevant to shared value creation for stakeholders, industries, 

Productive and Sustainable World,

 and commit to being the 

“

”

’

s 

most trusted global corporate citizen. 

and JD itself. To ensure the effectiveness of the company

ESG Governance Structure 

JD.com has established an ESG governance system applying 

such as regulatory authorities, investors, and the public, and 

ESG principles, which lays a solid foundation for ESG planning, 

further strengthen corporate governance. By implementing 

regular evaluation, and management of related risks. The ESG 

and continuously improving the ESG strategy and governance 

governance system can help JD.com manage environmental, 

system, JD.com will achieve the steady operation and 

societal, governance, and non-financial risks more effectively, 

sustainable growth and contribute to a more productive and 

maintain active engagement with multiple stakeholders 

sustainable world by leveraging its business strengths.

Promoting Inclusive Development of the Society

”
“
’
 had driven rural areas to realize an output value of RMB  
Benfu Plan
s rural revitalization 
By the end of 2021, JD.com
billion
.

320

Decision-making

In 2021, JD Foundation donated more than RMB 

million

. During the 

“

’
Children

s Book Donation

”

 campaign, 

67,608

’

through JD.com

’

 children

s books were donated to 

 provinces, municipalities and autonomous regions, 

JD.com and its partnering brands, donated a variety of products worth RMB 

s public welfare platform. Furthermore, 

 the gamification public welfare activity co-organized by 

967,000

 to SOS Children

’

s Village in China.

120
119

17

 project sites in 
”

Fun Festival,

“

ESG Governance Structure

Board of Directors

Instructs

Reports

Strategy Execution Committee

 Supervises

Day-to-Day Reports

ESG Task Force

Coordinates and 
executes

Day-to-Day Reports

JD Health launched the 

“

Rare Diseases Care Program

”

 and established the 

“

JD Health Rare Diseases Care Fund

”

 together with the 

Beijing Illness Challenge Foundation (ICF). This program helps rare disease populations alleviate three major barriers namely, 

the difficulty in accessing high-quality diagnosis and treatment, necessary medicines and financial support. In 2021, more than 

24,000

 patients with rare diseases purchased relevant medicines and obtained corresponding medication services from JD 

Health, and the Fund has aided 

 patients with rare diseases.

On February 18, 2022, JD.com donated anti-pandemic relief materials worth RMB 

 to medical workers in Hong 

100 million

69

6,000

Kong, of which the first batch of 

 packs of supplies arrived on February 23, 2022.

Execution

ESG heads from sub-groups and business lines

Follow-up

Sub-groups and business lines

 Data support

ESG data collection and 

information disclosure

2021 JD.com Environmental, Social and Governance ReportOverview 
 
 
 
 
 
09

10

Sustainable Development Strategic Framework

JD.com has always adhered to the mission of 

“

Powered by 
”

Technology for a More Productive and Sustainable World.

On this basis, in 2021, JD.com brought up a brand-new 

sustainability strategic position, 

Leading the Sustainable Future 

“

”

as the technological driver, JD.com has been performing 

according to the sustainable development framework. JD has 

been actively fulfilling its social responsibilities, and enabling 

a more productive and sustainable future by promoting 

as a New Type of Real Economy Enterprise.

 On the basis of 

inclusive development, cultivating talents, promoting good 

the ESG governance system as the organizational driver and 

consumption, boosting high-quality economic development, 

supply chain infrastructure and digital technology innovation 

and safeguarding the natural environment. 

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Powered by Technology for  
a More Productive and Sustainable World

Leading the Sustainable Future as a New Type of Real 
Economy Enterprise

Promoting 
Inclusive 
Development

Cultivating 
Talents

Promoting 
Good 
Consumption

Boosting 
High-Quality 
Development

Safeguarding 
the Natural 
Environment

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Organizational Driver

ESG Governance System

Technological Driver

Supply Chain Infrastructure + Digital 
Technology Innovation

Strategy Execution Committee (SEC)

’
The SEC is responsible for making decisions on the strategic goals, directions, and key scope of work in the core areas of the Group

s 

sustainable development, in addition to clarifying the internal organizational structure of ESG management and supervising and 

guiding the overall implementation of work. The SEC reports ESG-related work to the Board of Directors to ensure that ESG key 

topics are integrated into the company

s overall strategy and contribute to sustainable growth. For instance, the SEC will establish a 

’

governance system and strategic framework based on the identification of climate-related risks and opportunities and conduct regular 

supervision and information disclosure on the progress of risk management and other related work. 

ESG Task Force

’
The ESG task force continuously incorporates ESG related risk management into the company

s daily code of conduct and is 

responsible for coordinating ESG heads of various sub-groups and business lines to implement and promote ESG work. 

Strengthens the sustainable development consensus and strategic synergy among sub-groups and business lines; drives forward the 

implementation of ESG management regulations and sustainable development culture. 

Sets up a climate action task force to coordinate the identification and management of climate-related risks and opportunities. 

2021 JD.com Environmental, Social and Governance ReportOverview 
 
 
 
 
 
11

12

Materiality Assessment and Stakeholder Engagement

Stakeholder Engagement

Identification and Analysis of Material Issues 

Through benchmarking analysis and stakeholders

’

 surveys, JD selected 35 strategic issues conducive creating sustainable shared 

values and formed a materiality matrix. Among them, the high and moderate priority material issues are regarded as the key 

disclosure topics in this report. The data availability determines the scope and boundary of the report. 

Materiality Assessment Flow

Benchmarking Analysis

Stakeholders Survey

Identification of Issues Creating 
Sustainable Shared Values

Materiality Matrix

International standards, ESG rating 

Questionnaire 

Importance to stakeholders 

High priority 

agencies, and HKEX requirements

survey

Importance to JD business 

Macro-economic policies, 

Interviews 

strategy

industry policies, and regulatory 

requirements 

’

Peers

 best practices, JD business 

positioning, and strategy 

Materiality Matrix

material issues 

Moderate priority 

material issues 

Low priority 

material issues 

High

l

s
r
e
d
o
h
e
k
a
t
s
o
t
e
c
n
a
t
r
o
p
m

I

’

Board

s participation in ESG management

Consumer rights and satisfaction

Doing business with integrity

Cyber data security

Privacy protection and personal 
information security

Dissemination of healthcare science 
and inclusive healthcare

Improving energy efficiency

Sustainable revenues 
and growth

Better quality products and 
services

Efficient and intelligent 
supply chain

Industry digitalization and high-quality development

Responding to climate change

Digital technology innovation and new-generation infrastructure development

Environmental and social risk identification and management

Responsible procurement

Employee training and overall development

Information transparency and efficient communication

Independence and diversity of Board of Directors

Deeply participating in 
”
Circulation

“

Dual  

Rural revitalization and common prosperity
Promoting high-quality employment

Anti-corruption compliance

Intellectual property 
protection (IPP)

Green packaging and resource recycling

Sustainable consumption

Supplier risk management; Creating a fair 
business environment

Anti-pandemic and disaster relief

Strategic philanthropy 
and charity

Boosting real economy and supporting SME growth

Protection of employee

s healthcare and rights

’

Business influence and partner ecosystem construction

Green and responsible investment

A corporate culture of equality, inclusiveness and diversity

Moderate

Importance to JD.com

’

s strategies

High

Responding to the expectations of multiple stakeholders and continuously striving for sustainable values co-creation through ongoing 

dialogue and cooperation are the cornerstones for JD.com to achieve long-term development and growth. JD.com fully considers the 

comprehensive impact of its own operation on stakeholders. By maintaining regular and diversified communication with stakeholders 

such as consumers, employees, shareholders and investors, government regulatory agencies, business partners alongside the value 

chain, the communities, and the environment, and promptly responding to their concerns and expectations, JD.com has continuously 

improved its ESG governance level. At the same time, maintaining good relationships and continuous communication with stakeholders 

provides a key reference for JD.com to identify important sustainability opportunities, enhance related work, and strengthen the quality 

of information disclosure. 

Stakeholders 

2
Material Issues

Communication

 ●

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 ●

 ●

 ●

 ●

 ●

 ●

 ●

 ●

 ●

 ●

 ●

 ●

 ●

 ●

 ●

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 ●

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 ●

 ●

 ●

 ●

 ●

 ●

 ●

 ●

 ●

 ●

 ●

 ●

 ●

 ●

 ●

 ●

 ●

Cyber data security 

Doing business with integrity 
management 

Privacy protection and 
personal information security 

Doing business with integrity 
management 

Cyber data security 

Efficient and intelligent supply 
chain 

Privacy protection and 

Cyber data security 

Responding to climate change

Promoting high-quality 
employment 

Anti-corruption compliance 

Industry digitalization and 
high-quality development

Integrity management 

Cyber data security 

Efficient and intelligent supply 
chain 

Consumer rights and satisfaction 

Sustainable revenue and growth

Better quality products and 
services 

Business influence and partner 
ecosystem construction

Environmental and social 
risk identification and 
management

Responding to climate change

Green packaging and resource 
recycling 

Consumers 

Employees 

Shareholders 
and Investors 

Government 
Regulatory 
Agencies 

Partners on 
the Value 
Chain

Communities 
and 
Environment 

Consumer rights and 
satisfaction 

Better quality products and 
services 

personal information security 

Anti-corruption compliance 

Protection of employee
healthcare and rights

’

s 

Employee training and overall 
development

Privacy protection and 
personal information security 

Sustainable revenue and 
growth
’

s  participation in ESG 

Board
management

Digital technology innovation 
and new infrastructure 
development 

Promoting high-quality 
employment 

Rural revitalization and 
common prosperity 

Creating a fair business 
environment

Green packaging and resource 
recycling 

Responsible procurement 

Sustainable consumption 

Rural revitalization and 
common prosperity 

 ●

 ●

 ●

 ●

 ●

 ●

 ●

 ●

 ●

 ●

 ●

 ●

 ●

 ●

 ●

 ●

Continuous online and offline 
communication (apps/
websites/stores) 

24/7 customer service hotline 

Daily media communication 

All-staff emails, 
communication meetings, 
forums, the employees
representative congress, 
training activities and 
feedback mechanisms

’

Phone calls, meetings and 
company visits 

Corporate annual report, 
quarterly reports and 
announcements

Roadshow 

Daily reports and 
communication

Participation in policy 
recommendations. 

Industry forums and 
conferences 

Daily procurement, training, 
and evaluation 

Industry forums 

Supplier conferences 

 ●

 ●

 ●

 ●

 ●

 ●

 ●

 ●

Social media 
communication 

Consumer research 

Employee service hotline, 
bigear@jd.com, the Group
trade union, the Group
audit channel, etc. 

s 

’

’

s 

Daily reports and 
communication on 
sustainability and ESG 
related issues 

Field investigation

Cooperation agreements 
signing and strategic 
partnership establishment

Responding to inquiries 
for listed companies from 
regulatory agencies

Daily media communication 

 ● “

Jing Dian
Mai

 Platform

”

”

 Academy, 

“

Jing 

Public welfare programs and 
fund-raising platforms 

 ●

 ●

CSR forums and activities 

Volunteer activities 

Daily media communication 

Social media communication 

2
  The material issues as the key topics are based on the analysis results of the ESG material issues of JD.com and the comprehensive identification of the daily 
communication with JD.com

s stakeholders. 

’

2021 JD.com Environmental, Social and Governance ReportOverview 
 
 
13

14

Part I

Leading the Sustainable Future as a New 
Type of Real Economy Enterprise

2021 JD.com Environmental, Social and Governance ReportLeading the Sustainable Future as a New Type of Real Economy Enterprise15

16

Unleash the Great Growth Potential with JD’s Identity as a Real 
Economy  Enterprise 

A real economy-based enterprise possesses the genes and 

the vitality of SMEs, support rural revitalization, promote 

advantages of traditional enterprises, as well as innovative 

sustainable and high-quality industrial development, 

digital technologies and rich industry insights. It continuously 

and ultimately lead a sustainable future. By continuously 

promotes the upgrade of the quality and efficiency of the 

strengthening ESG governance and managing social and 

real economy by building and opening its digital intelligent 

environmental risks more systematically, JD.com will 

technology capabilities. Rooted and developed in the real 

strengthen its positioning as a supply chain-based enterprise, 

economy, JD.com continues to open its digital technology 

constantly unleashing the great growth potential of a real 

capabilities and digital intelligent supply chain infrastructure 

economy-based enterprise and realize more steady growth and 

to fully serve the development of the real economy, unleash 

high-quality development. 

JD.com: New Type Real Economy-
JD.com: New Type Real Economy Enterprise Panorama
based Enterprise Panorama

Continuously unleashing the great growth potential of a real economy-based 
Continuously unleashing the great growth potential of a real economy enterprise for high-quality growth
enterprise for high-quality growth

Clients

Serving about 570 million 
customers

Serving over 8 million 
business clients

 91% of Fortune Global 
500 enterprises

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e

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c

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Over 1,300 warehouses

With an area of more than 24 million 
square meters

Same- and next-day delivery service 
available in 93%  districts and counties, 
and 84% villages and towns 

Serving about 600,000  
administrative villages

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Geely Auto 

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Attributes of real economy 
enterprises
+
Digital technology abilities

rises

Employees 

Clients

First party 
products

Tens of 
thousands of 
offline stores

Self-operated 
logistics
 infrastructure

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China 
Energy 

a  
d i a

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C
a
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Z O O M L I O N

a

e

M i d

r

a i e

H

J o y o u n g

E

C

O

V

A

C

S

Employees 

Directly employing over 
300,000 logistics front-
line employees

Driving nearly 20 million 
new jobs 

First party 
products

Nearly 10 million 
retail SKUs

Tens of thousands 
of  offline stores

SEVEN FRESH Supermarket, 
JD Home Appliance  Store, JD 
Convenience Store, JD Auto 
Service,  JD Industry Intelligent 
Retail Store, JD Pharmacy  and 
other offline stores 

Growing up in the real economy

Data as of 

December 31, 2021

Serving the real economy

Rooted in the real economy

Compliance Governance to Achieve More Sustainable and Steady 
Development and Growth 

Compliance management is the core initiative for JD.com to 

anti-corruption and integrity compliance, information security 

practice the philosophy of achieving success the right way. It is 

compliance, auditing compliance and transaction risk 

also an important foundation for JD.com to improve the level of 

control. It ensures effective compliance management through 

risk management continuously. Our compliance management 

benefits from effective protection with three 

defensive lines.

“

”

multiple mechanisms such as comprehensive publicity, joint 

accountability, and rewards.  

It relies on five key actions: laws and regulations compliance, 

Compliance Management System 

One Principle: Achieving Success the Right Way

Guided by the concept of 

“

achieving success the right way

”

 and adhering to the principle of 

“

compliance represents 

development,

 the Group complies with laws and regulations, builds a culture of integrity and anti-corruption, enables 

”

effective compliance management driven by technology and data, and establishes a forward-looking, flexible, and efficient 

compliance system.   

Three Defensive Lines: All-Round Guarantee 

The first 
defensive line

Applicable to all employees

compliance system and adheres to the bottom line of compliance 

Every employee is familiar with and firmly implements JD.com

’

s 

by resisting undesirable temptations. 

The second 
defensive line

Applicable to risk 

The professional teams shall publicize and implement a good 

management teams including 

compliance culture, apply smart technology to all essential nodes 

legal, finance, information 

of risk and compliance management, reduce corporate risks, and 

security and risk control

ensure long-term and stable development.

The third 
defensive line

Applied to independent 

of fairness, justice and independence, the supervision and audit 

supervisory and audit team

team oversees the compliance practices of each organizational 

By following the compliance system and upholding to the principle 

unit, investigates and combats corruption, and ensures operational 

compliance. 

2021 JD.com Environmental, Social and Governance ReportLeading the Sustainable Future as a New Type of Real Economy Enterprise 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
17

Five Perspectives

Laws and regulations 
compliance

Anti-corruption and 
integrity compliance

Information security 
compliance

Laws and Regulations Compliance 

JD.com is supervised by the public security organs at both national 

18

JD.com regards legal compliance as the basic requirement to achieve its business objectives, and 

strictly abides by relevant national laws, regulations, and rules.   

JD.com has always adhered to the 

“

zero tolerance

”

 attitude towards corruption and is determined 

to create an incorruptible and integrity business environment. 

and local level, the Ministry of Industry and Information Technology of 

the People

s Republic of China (PRC), the Cyberspace Administration of 

China, the State Administration for Market Regulation of the PRC, China 

Consumers

 Association, the State Post Bureau of the PRC and so on. 

’

’

The Group has been rigorously complying with a series of Chinese laws 

and regulations, including Criminal Law of the PRC, Civil Code of the 

PRC, E-commerce Law, Cybersecurity Law, the Provisions on Ecological 

JD.com attaches great importance to information security, ensures that employees have full access 

Governance of Network Information Content, Advertising Law, Product 

to the basic knowledge and principles of information security; establishes a sound responding 

process and disposal mechanism for system security, external attacks and violations; safeguards 

Quality Law, Food Safety Law, Law of the PRC on the Protection of the 

Rights and Interests of Consumers, Postal Law, Interim Regulation on 

the confidentiality of information and data of the enterprise, employees and customers, making 

Express Delivery , and more. Concurrently, in the process of developing 

sure the information and data could only be obtained and used when necessary. 

Auditing compliance

Transaction risk 
control

JD.com strictly complies with all legal requirements for a listed company. The management makes 

a written statement on the effectiveness of internal control of financial reporting in the annual 

report. 

All business units in JD.com shall always maintain a keen awareness of transaction risk 

management, regulate business activities, improve the business transaction system, and connect 

’

international business, JD.com strictly adheres to local laws and 

regulations in the countries where it operates. Moreover, it establishes 

a legal compliance system abroad and gradually improves it with 

business expansion.  

Anti-Corruption and Integrity Compliance 

JD.com always upholds the 

“

zero tolerance

”

 attitude towards corruption. It has established and constantly improved the anti-

to JD

s risk control system to ensure accurate identification and intelligent confrontation of 

corruption system to ensure it can effectively prevent, monitor, and respond to corruption. Key measures are taken to build the anti-

business transaction risk behaviors.

corruption system, including the construction of a comprehensive anti-corruption policy system, well-established training system, 

publicity and education, accurate identification and assessment of corruption risks, a strict whistle-blower protection and reward 

system, joint anti-corruption action with industry partners, optimization of international anti-corruption system, and so on.   

Compliance Enforcement Mechanism 

Comprehensive Anti-Corruption Policy System 

JD.com has established sound anti-corruption management regulations and systems, including the JD.com Business Conduct and 

Ethics Code, JD.com Anti-Corruption Regulations, JD.com Whistle-blower Protection and Reward System, JD.com Integrity Reward 

Full publicity and 
implementation

Joint 
accountability

Rewards

Ensure the compliance policy is 

deeply rooted in the hearts of all 

The system of 

“

Accountability 

3”

Offer rewards to employees 

Basics and Control (ABC)

 and 

who have performed well in 

employees through promotion 

collateral penalties are carried 

compliance and those who have 

and implementation. 

out in cases of major compliance 

reported violations.

issues.

Policy, JD.com Active Filing Reward Policy (for Trial Implementation), JD.com Gifts Management Regulations, Vendor Paid Travel 

and Business Dinner Regulations, Anti-Commercial Bribery Agreement,  etc., and has always practiced the concept of 
“

”

”

represents development

 and the core corporate value of 

integrity.

“

compliance 

All-Round Training, Publicity, and Education 

To advocate for employees

’

 integrity and self-discipline and create a 

transparent and compliant workplace, JD.com has established a multi-

level and diversified training and publicity system and conducted 

4
anti-corruption training across the Group, covering 319,093
 full-time 

employees, accounting for 98.8% of the total number of employees. 

New employees will have to complete the online anti-corruption 

training course and pass the examination before the probation

s 

’

completion. All employees are required to receive anti-corruption 

training and assessments every year, while director-level or above 

leaders should take anti-corruption special training. 

The anti-corruption training 

covered  

319,093

accounted for  

98.8%

full-time employees

of the total number of 

employees

3
  Based on the 
provisions of multi-level approval, the general decision-making of managers should be resolved within two superior levels.

 JD.com implements a two-level decision-making system in terms of financial power and personnel power. In addition to the special 

ABC principle,

“

”

4

The anti-corruption training data is based on the online check-in data of full-time employees except the ones who are in pre-dismission, maternity leave and long-
term leave as of April 2021.

2021 JD.com Environmental, Social and Governance ReportLeading the Sustainable Future as a New Type of Real Economy Enterprise  
  
 
 
19

2021 JD.com Environmental, Social and Governance Report

20

Join Hands with Industrial Stakeholders to Create an Integrity and Anti-Corruption Ecosystem 

JD.com continues to build the Sunshine Integrity Alliance® 

compliance management and promote the compliance 

“

”

(hereinafter referred to as 

the Alliance

), and the Sunshine Integrity 

ecosystem of the industry. In the future, JD.com will continue to 

Member Platform has served more than 600 member enterprises. 

adhere to the business philosophy of 

integrity management, 

In 2021, the Alliance made great efforts to facilitate the enterprise-

achieving success the right way,

 collaborate with industry 

school-research institution cooperation model through various 

and social partners with an open mind and continue working 

“

”

actions. It supported the first 
”

Award for Private Enterprises

“

Integrity and Compliance Innovation 

together to build an integrity ecosystem, and jointly construct a 

 event held by the Anti-Corruption 

transparent business environment. 

and Compliance Research Institute of Internet Enterprises of East 

China University of Political Science and Law. During the event, 18 

outstanding enterprises won awards for their innovation initiatives 

on integrity and compliance, demonstraing the best practices and 

eventually promoting the compliance culture of the industry. In 

addition, the Alliance published the book Anti-corruption Code for 

Internet Enterprises,  which showcases innovative management 

practices collected from outstanding enterprises such as JD.com, 

Meituan.com, ByteDance and Xiaomi, to improve the level of 

Active Construction of the International Anti-Corruption System 

JD.com is actively promoting international business compliance 

compliance management for international business across 

to secure the company

s international business strategy. In 2021, 

multiple dimensions, such as organizational capabilities 

’

Accurate Identification and Evaluation of Corruption Risks 

Information Security Compliance 

In 2022, JD.com will carry out anti-corruption, integrity and 

culture will be enhanced and promoted through various forms. 

through establishing the international anti-corruption policy 

building, key issue investigation, anti-corruption and integrity 

system, opening reporting channels and conducting anti-corruption 

culture promotion, etc. A well-established governance 

training including Foreign Corruption Practices Act  training and 

structure, regulation system, and management flow will uplift 

publicity, JD.com has built an anti-corruption and compliance 

organizational capabilities. An effective deterrent for corruption 

regulation system for its international business, to ensure healthy 

will be achieved by cracking down on corruption cases in critical 

and sustainable expansion in the international market. 

risk areas within key countries and regions. In the meantime, 

employees

 compliance awareness and corporate

s compliance 

’

’

JD.com analyzes and categorizes business risks through case review, establishes early warning and communication mechanisms, and 

helps business departments take the initiative in prevention and internal control. 

Strict Whistle-blower Protection and Reward System 

In terms of internal anti-corruption, JD.com has set up a 

blower or the reporting unit. Especially for the whistle-blower, 

corruption reporting center to comprehensively collect all kinds 

JD.com will offer cash rewards ranging from RMB 5,000 to RMB 

of corruption cases in different forms, while it guarantees the 

10,000,000.

reporter and the reported information are strictly confidential. 

’

The whistle-blower can contact JD

s corruption reporting 

center by calling 400-601-3618 or emailing jiancha@jd.com.

JD.com encourages insiders to report instances of corruption 

with their real names actively and describe them truthfully 

and objectively. If a corruption was confirmed finally through 

investigation, the rewards will be provided to the whistle-

JD.com incorporates internet security and privacy protection into 

’

the company

s key development strategy. Data of consumers, 

suppliers, partners, employees, and other related entities 

are considered valuable assets. JD.com has established a 

comprehensive internet security and privacy protection system 

’

based on national laws, policies, and regulatory requirements, with 

reference to international standards and industry

s best practices, 

and subject to the company

s 

zero-trust

 security architecture. 

’

“

”

The system covers aspects of policy, management, technology, 

supervision and training, etc. In addition, JD.com works closely 

with ecological partners for a trustworthy security infrastructure to 

continuously tackle information security problems. 

Leading the Sustainable Future as a New Type of Real Economy Enterprise21

22

In terms of system design, JD.com refers to ISO27001 , ISO27701, 

To support and guarantee the implementation of information 

GB/T 35273 Information Security Technology - Personal 

security compliance, JD.com has formulated relevant rules 

Information Security Specifications, Network Security Law, 

and regulation system for information security management 

Personal Information Protection Law, Data Security Law  and 

and personal information protection and incorporated the 

other domestic laws, regulations and standards, and employs 

implementation and fulfilment of the rules as important 

external experts and lawyers to provide professional support and 

assessment criteria for management and key position 

guidance. Internally, JD.com has formulated more than 60 internal 

employees. The information security department and legal 

system requirements covering all business lines and suppliers in 

security management, privacy protection, and data security, and 

compliance department are responsible for supervision and 
’

management of the company

s data security and personal 

will continue to strengthen related work. 

information protection, and all internal employees are required 

to take information security related training courses. 

In terms of supervision and management, JD.com has established 

the Safety and Risk Control Committee as the company

s highest 

’

information security and privacy protection management body, 

with the Chief Compliance Officer as its chairman. The Chief 

Compliance Officer and technology vice presidents from sub-

groups and business lines are the representative members to 

jointly make decisions on the strategic planning of information 

security and privacy. The Committee obtains a multi-level 

structure that consists of a Safety and Privacy Management task 

force and a Safety Enforcement task force. It leads the overall 

supervision, coordination, and standardization of information 

security and privacy-related work. The Safety and Privacy 

Management task force is responsible for the supervision, 

coordination and implementation of resolutions made by the 

Committee, while the Safety Enforcement task force implements 

risk and vulnerability rectification, promotes security, privacy and 

risk control programs, conducts compliance rectification against 

regulatory requirements, and follows up daily work such as work 

orders related with information security. 

External Recognition of Data Security and 
Personal Information Protection: 

ISO27001 Information Security Management 

ISO27701 Privacy Information Management 

System 

“

Trusted Cloud

”

 Level-3 Certification issued by 

Data Center Alliance 

Level-3 Certification of Security Level 

Protection approved and issued by the 

Ministry of Public Security 

Level-3 Certification of DSMM (Data Security 

Maturity Model) awarded to JD Technology

At the same time, JD.com has set up a data monitoring and 

strict accordance with JD.com Security Management Standards 

auditing mechanism to ensure comprehensive control over 

for Cross-border Data Flow Protection . 

data security. Internally, JD.com has formulated the Basic 

’
s Business and 
Security Requirements and Guidelines for JD

Data Openness,  stipulating that all businesses involved in 

data opening and the data security capabilities of partners are 

subject to the evaluation by JD.com Information Security Team. 

Furthermore, JD.com assesses cross-border data flow with 

reference to relative national laws, policies, and regulations, 

and conducts the security control for cross-border data flow in 

Leading Practice

”
“
 security system that adapts to all 
zero-trust
JD.com has built a 

asset types of identities, applications, data, and devices. With 

the system

s equipment, JD.com has significantly advanced 

’

its security research capabilities. In 2021, JD.com detected the 
“

 and other high-risk vulnerabilities that affect the 

Mystique

”

security of 800 million Android users worldwide, which highly 

demonstrates its social responsibility practice of protecting 

network security and privacy. 

JD.com highly values the enhancement of the data security and privacy protection and keeps improving the system and measures 

with reference to Data Security Law, Personal Information Protection Law,  and other related laws and regulations. JD.com

s 

zero-

’

“

trust

 security system covers data security, application security, office network security, privacy protection and other security 

”

domains, containing more than 40 information security and privacy protection regulations such as Information Security and Privacy 

’
s Personal 
Management Code, Data Security Management Norms, Data Classification and Grading Management Norms  and User

Information Security Management Norms,  and has been gradually implemented, optimized and upgraded by complying with the PDCA 

5
. In addition, JD.com built a privacy evaluation mechanism for business conduction and R&D testing, making sure all activities 
model

involving users

 privacy are subject to privacy impact assessment and regular audit. 

’

5
 PDCA: Plan, Do, Check and Act.

2021 JD.com Environmental, Social and Governance ReportLeading the Sustainable Future as a New Type of Real Economy Enterprise23

Audit Compliance 

Internal Audit and Control System 

Leading the Sustainable Future as a New Type of Real Economy Enterprise

24

JD Social Value Proposition Demonstrated as a New Type of Real 
Economy Enterprise

Reporting 
mechanism

Reporting 
frequency

The Group has an audit department as the independent internal audit institution to supervise and 

Promoting Good Consumption 

evaluate the establishment and implementation of the internal control system of the Group and its 

subsidiary companies. The Group

s audit department head reports to the Chief Compliance Officer (CCO) 

’

for administration-related works, and the audit committee for internal control compliance. 

JD.com takes merchandises and services as the fundamental, relies on technology innovation, 

Audit department convenes a meeting at least once every six months to report work progress and results 

to the CCO and the Audit Committee. 

and leverages its strong supply chain, digital technology, and marketing abilities to satisfy 

consumers

 diversified needs at any time and pursuing for the ultimate experience, and 

’

continues to lead good consumption. 

Measures and Effectiveness 

Boosting High-quality Development 

The internal audit provides independent and objective evaluation and consultation for management. This can add 

value and optimize the operation of the organization. By applying systematic and standardized methods, the audit 

evaluates and improves the effectiveness of risk management, control, and governance processes. As a result, it helps 

the organization boost the effectiveness of internal control, authenticity and integrity of financial information, efficiency 

and effectiveness of business activities, and other goals. 

Transaction Risk Control 

All business units in JD.com shall always maintain a keen sense of transaction risk management, standardize business activity rules, 

and improve the business transaction system. They will strictly control the transactions that affect user experience or violate platform 

policies. This is to ensure the legitimate rights and interests of both parties of a transaction and effectively prevent and control risks. 

JD.com Security and Risk Control Committee has a risk control working group, composed of risk control heads from each system. It 

comprehensively controls the transaction risks of the whole group, maintains the frequency of monthly communication on decision-

making, and further communicates and makes decisions based on industry policy interpretation, risk trend research and judgment, 

risk-related public opinion across sub-groups, etc. 

Competition Compliance 

JD.com strictly abides by the Anti-Monopoly Law of the PRC  and Anti-Unfair Competition Law of the PRC and related regulations, and 

takes specific measures that include but are not limited to the below to maintain competition compliance: 

Continuously strengthening the governance ability of 

Formulating competition compliance manuals and related 

the platform and formulating a series of governance 

learning materials. 

rules concerning competition compliance based on 

national laws and regulations. 

Setting up professional competition compliance teams 

and conducting daily inspections. 

Developing and applying a multi-technology system 

and proceeding with diversified and tiered governance. 

Carrying out all-round and diversified promotion and 

training on competition compliance. 

Cooperating with external experts and lawyers to support 

competition compliance. 

Conducting comprehensive compliance supervision and 

management for the Company

s business activities under 

’

Carrying out special governance for competition 

the leadership of the compliance department.

compliance in key fields. 

Leading the 
sustainable future 
as a new type 
of real economy 
enterprise

As a technology and service enterprise with supply chain at the core, 

JD.com continuously promotes technology innovation and connects 

with industrial scenarios, effectively driving the digital, intelligent, low-

carbon transformation of the upstream and downstream partners 

throughout the industrial chain. The company will continue to help the 

real economy improve the quality, decrease the cost, and increase the 

efficiency.

Cultivating Talents

JD.com is committed to performing as an 

“

employment stabilizer

”

 and 

providing an ideal career development platform for every employee. 

JD will continuously promote ESG as a common belief and day-to-day 

code of conduct within the company.

Safeguarding the natural environment 

JD.com will leverage its supply chain ability and influence of the 

industrial chain and actively respond to environmental challenges to 

continuously drive forward the green transformation of supply chain 

while empowering green consumption. JD hopes to contribute to fulfill 

’
the nation

s carbon peak and carbon neutrality goals and achieve its 

own green development.

Promoting Inclusive Development of the Society

JD.com supports rural revitalization through its 

“

Benfu Plan

”

 and empowers SMEs with digital 

technology. By conducting various corporate philanthropy programs, we facilitate the two-way 

flow of resource elements between urban and rural areas, leading more people to pursue a 

better life while promoting an inclusive society. 

2021 JD.com Environmental, Social and Governance Report25

26

Part II

Promoting Good Consumption 

JD.com takes merchandises and services as fundamental. It relies on 
technology innovation, leverages its strong supply chain, digital technology, 
and marketing abilities to satisfy consumers’ diversified needs at any time and 
pursuing for the ultimate experience, and continues to lead good consumption. 

2021 JD.com Environmental, Social and Governance ReportPromoting Good Consumption27

28

Product Responsibility and Content Management 

Strictly Forbidden to Sell Unqualified Products 

All-Round Product Quality and Safety Guarantee 

To assure the product quality sold on the platform and guarantee consumers

’

 safety, JD.com has established a quality management 

mechanism with the measures below: 

’

 interests, JD.com initiated the 

“

 that is, sticking to one direction of 

“

constructing the 

Rules Guarantee 

To better protect consumers

digital quality ecosystem,

”

quality control capability;
“

quality control systematization;

”

 carrying out two major actions of 
”

“

building the product quality ecosystem,

 and 

building the all-chain 

 establishing three capabilities including 

big data quality control,

merchant quality improvement,

supervision

 and 

”

 and implementing four initiatives including 
”
reward and punishment mechanism,

“

 thus to improve the whole-cycle quality control measures covering merchant 

“

merchant entry auditing,

diagnosis assistance,

daily 

”

 and 
“
”

”

“

”

“

”

“

”

1234 Program,
“

entry, incubation, management and elimination. 

JD.com’s Quality Ecosystem

“
First, establish the 
Basic Qualification Standard for JD.com Marketplace Merchant Entry

”

“
 and 
Qualification 

”
Management Rules for JD.com Retail Business Suppliers ,

 which refine the entry qualification standards for 

different categories, and establish different requirements for merchant and brand qualification for different 

categories. 

“
JD.com Marketplace Merchant Violation Credit Management Rules
Second, issue the 

”
  and the 

“
JD.com 

Supplier Violation Management Rules,

 which define the behaviors of selling counterfeits or unqualified 

”

Constructing digital quality ecosystem 

products and set the punishment. According to the rules, related products will be removed from the platform. 

In addition, the merchant or supplier will receive a deduction of credits or have their stores closed. 

One 
direction 

Two major 
actions 

Three 
capabilities  

Building merchandise quality ecosystem 

Building all-chain quality control capability 

Integration and 
co-development 
with brands and 
merchants

High-quality 
standards 
development

Quality-based 
selection
Traffic support 

Warehousing 
inbound check 
and acceptance

Warehouse 
inspection

Unannounced 
audit

Quality control big data 
capability

Merchant quality 
improvement capability

Quality control 
systematization capability

Whole-cycle quality control measures  

Entry  

Incubation  

Management  

Elimination  

Four 
initiatives 

Merchant entry audit 

Diagnostic assistance 

Day-to-day supervision 

Reward and punishment 
mechanism 

Qualification audit system 

Dynamic verification of 
qualification validity 

Unannounced on-site 
inspection 

Transparent transmission 
of business rights and 
interests 

Positive and negative 
evaluation analysis 

Quality issues diagnosis 

Quality-related public 
opinion monitoring 

Merchandise listing and 
removing

Mysterious sampling and 
experiencing sampling 

Merchant credit 
management rules 

Merchant training and 
assessment 

Periodic evaluation

“
General Principles of JD.com Marketplace Product Quality Inspection Sampling
Third, set the 
”
“
General Principles of JD.com Retail Business Supplier Product Quality Inspection Sampling ,

”

 and the 

 and formulate 

the quality inspection specification for sub-categories according to national and industry standards, which 

“
describe and explain the inspected items. In addition, issue the 
JD.com Marketplace Product Labeling 

Sampling Rules

”
  and 

“
JD.com Retail Business Supplier Product Labeling Sampling Rules

”
 to conduct special 

sampling inspections for the commercial marks on the products and the packaging . 

“
JD.com Marketplace Forbidden Product and Information Rules
Fourth, issue the 

”
  and 

“
JD.com Marketplace 

Product Shelf-Life Rules

 to make institutional requirements for the products that have been explicitly 

”

eliminated or stopped selling, and have expired or deteriorated. The synergy with regulatory authorities has 

been built to effectively intercept and remove unqualified products by continuously updating the product 

list and keyword screening. Meanwhile, the inbound warehousing standard has been established to conduct 

sampling inspections on package labels and logos. Moreover, on-shelf time will be limited for products with 

expiration dates. 

Fifth, issue the 

“

JD Retail Counterfeit Accountability Rules

”

 to reiterate the company

’

s policy of 

“

zero 

 towards counterfeits. The employees involved, their direct and indirect leaders will be brought to 

”

tolerance

account.

2021 JD.com Environmental, Social and Governance ReportPromoting Good Consumption 
 
 
29

30

Intellectual Property Protection 

JD.com attaches great importance to intellectual property 

targeted internal and external management measures are 

protection. As a leading supply chain-based technology and 

taken to ensure a clear workflow, clear measures, and efficient 

service provider in China, JD.com is constantly exploring IPR 

implementation of various intellectual property management 

protection in the e-commerce business. JD is making efforts 

processes, and further improve the management structure and 

to ensure genuine licensed products, purifying the business 

work details by implementing and certifying the enterprise 

environment, and safeguarding the legitimate rights and 

intellectual property management system. 

interests of IPR holders by adopting comprehensive measures 

covering all critical control processes including before, during, 

and after issues. JD.com is more focused on reinforcing front-

end control. 

JD.com actively encourages employees to apply for patents 

and protect R&D innovation, and incorporates the incentives 

for innovation into the daily work, including incentive 

Taking the example of merchants labeling improper or 

Meanwhile, the Group constantly strengthens employees

rules, event promotion and publicity, talent evaluation, etc. 

’

Management Measures 

JD.com carries out full-cycle quality control management. 

Regarding fresh food quality management, JD.com has set up a 

Before merchants enter the platform, JD.com conducts strict 

series of proprietary sensory standards for fresh goods. Taking 

reviews of their qualifications, including product qualifications, 

hairy crab quality control standards as an example, JD.com 

brand qualifications, certification of authorization, etc., 

cooperated with Suqian Agriculture and Rural Bureau to build 

fake patents, JD has built an internal algorithm model and 

awareness of intellectual property protection through internal 

connected it with an external patent database to use systematic 

communication and training programs. In 2021, more than 

interception to prevent and control such behaviors. This is to 

460 internal training sessions on intellectual property were 

reduce the misleading of and potential damage to consumers 

organized, covering nearly 10,000 trainees accumulatively.  

caused by fake patent numbers, expired patents and improper 

labeling, with a recognition accuracy as high as 94%.

and makes an environmental investigation for production. 

Suqian Bawang crab brand. By deepening the cooperation with 

During the Beijing 2022 Winter Olympics and Winter 

JD.com has established multiple quality guarantees during 

upstream, midstream, and downstream players alongside the 

the sales process through inbound warehousing inspections, 

industrial chain, JD.com has jointly established commodity 

unannounced audit, and random sampling inspection.

standards for the hairy crab, built collaborative warehouses for 

cold-chain products, created well-known regional brands and 

enabled omnichannel sales. 

Paralympics, JD.com paid great attention to IPR protection 

for Olympic-related goods. JD.com devoted a special team to 

preventing and managing risks beforehand and established 

a green channel for complaints handling. This was in close 

collaboration with the Beijing Winter Olympic Organizing 

Committee. 

Simultaneously, JD.com

’

platform enables the comprehensive protection of users

s intellectual property protection 

’

’

privacy and enhancement of users

 experiences, and greatly 

facilitates the registration and use of accounts for international 

rights holders. 

With respect to the Group

’

s own IPR, JD

’

s technological 

innovation achievements, brands, commercial logos, soft 

works, domain names, and other intellectual property assets 

are fully protected in a timely manner through effective 

business collaboration and active follow-ups. A series of 

460

In 2021, more than 

internal training sessions on intellectual 

property were organized

10,000

 trainees in total 

Nearly 

participated in the training

2021 JD.com Environmental, Social and Governance ReportPromoting Good Consumption 
  
 
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32

Consumer Rights and Service Management 

JD.com always adheres to the original intention of 

“

”

“

customer first

”

 to provide consumers with considerate and privileged services. 

JD.com fully implements a 

customer-oriented

 strategy to form a complete and closed-loop from customer insight to problem 

identification, optimization and improvements in customer experience. 

Continuous Commitment to the Superior Consumer Experience 

JD.com is committed to bringing superior shopping 

experiences to users.  In different consumption 

scenarios and on different ends, JD offers users their 

desired products and services at the right time and 

place with its powerful supply chain infrastructure, data, 

technology, and marketing capabilities. By the end of 

2021, the number of active users on JD.com increased 

to 569 million. That is a net increase of 98 million when 

compared to the same period last year, stemming 

from competitively priced goods of super quality and 

considerate services. 

Experience of Excellence  

All Categories for All Multitude 

In 2021, by introducing more than 370 supermarkets 

such as Wal-Mart and Yonghui Supermarket, JD.com 

covered over 34,000 offline stores and provided 

over 3 million SKUs in all categories. These include 

computer and digital products, mobile phones, home 

appliances, consumer goods, fashion, home furnishing 

products, fresh food, livelihood services, and industrial 

products. Thus, JD provides consumers with a wide 

variety of high-quality choices and intelligent services 

to institutional customers, including governments, 

enterprises, and institutions. 

The number of active users 

on JD.com increased to 
million

569

98

Net increase of  
million

 in terms 

of active users compared to 

the same period last year

In 2021, by introducing more than 

370

 supermarkets such as  

Wal-Mart and Yonghui Supermarket, 

34,000

JD.com covered over 

3

offline stores, provided over  

million

 SKUs in all categories

Content Specification and Management of Marketing 

JD.com highly values the safety control of advertising content, formulating the JD.com Advertising Audit Rules in accordance with the 

Advertising Law  and other laws and regulations, allocating a professional risk control and audit team to improve the risk control ability 

of the platform continuously. 

Advertising Content Governance 

JD.com has continuously improved the rules of advertising content security and gradually built the risk control path for 

advertising content standardization and compliance management. By continuously optimizing and perfecting the algorithm 

and manual auditing mechanism, setting prohibited categories and adding the interception of sensitive words, the Group can 

effectively screen the non-compliant advertisements and intelligently classify and control all types of advertisements. In addition, 

JD.com has formulated rules and penalties for violations to strengthen the management of advertisers; established an inspection 

mechanism and conducted high-frequency investigations on advertisements to eliminate illegal advertisements in a timely 

manner. As a result, in 2021, JD.com intercepted over 16 million illegal advertisements. The Group makes full efforts to ensure 

that advertising content is compliant and legal and keeps in line with public order, good customs, and mainstream values. 

Advertiser Compliance Training 

JD.com has established a knowledge base of advertising content security, constructed its communication matrix, rolled out 

online learning channels on Jing Dian Academy and Jing Mai Platform, and conducted trainings through various forms such 

as live streams, videos, cartoons, and articles to help advertisers understand the Advertising Law  and other related laws 

and regulations, and raised their awareness concerning advertising risks. In 2021, JD.com organized 59 training sessions 

on advertising rules and content security for advertisers in combination with market supervision requirements; released 87 

professional learning articles on the advertising auditing standards and guidelines, which are accessible to about 190,000 

 risk awareness and advertising efficiency, resulting in an increase of 

advertisers. These practices have improved advertisers

advertisement approval rates.

Advertiser Audit Service 

’

’
JD.com values advertisers

’
regular research and surveys, and evaluates the effectiveness of advertising audit services from the perspective of advertisers

 experience, keeps tracking advertisers

 demands and feedback on advertising audit services through 

’

demands, to improve the quality of the services. 

2021 JD.com Environmental, Social and Governance ReportPromoting Good Consumption 
 
 
 
 
33

Fast Delivery 

Selling to the World and Sourcing from the World

34

brand products covering fresh food, household appliances, 

To provide consumers with privileged services from JD.com at 

helping JD.com realize classified and customized distribution 

Adhering to the development vision of 

“

becoming the most 

the fastest speed, JD Logistics constantly upgrades the service 

services, including same- and next-day delivery, night delivery, 

trustworthy international supply chain service provider,

 JD 

beauty products, baby and maternal products, fashion, home 

efficiency. Over the past year, JD.com has invested more than 

flash delivery, scheduled delivery, luxury express, and the 

Worldwide (JDW) is committed to introducing JD quality 

furnishing, etc.; on the other hand, ochama brings forward its 

RMB 35 billion in the domain of services. By the end of 2021, JD 

cold chain delivery with temperature control over the whole 

goods to the vast global market. While bringing high-quality 

automated stocking warehouse to the store by deploying the 

Logistics operated over 1,300 warehouses nationwide, running 

process, and customized delivery. In 2021, consumers in more 

goods to global consumers, JD Global Sales has also become 

mechanical arm, AGV automatic handling robot, and feed box 

43 

Asia No.1

 large-scale smart warehouses in 33 cities, 

than 300 cities across the country were able to experience the 

a solid backup force for Chinese vogue brands to go overseas. 

conveying system. All online shopping orders were handled 

covering an area of 24 million square meters. On the basis of 

fastest minute-level delivery experience, and JD.com

s one-

JD.ID, JD

s joint venture in Indonesia and JD Central, JD

s joint 

by robots in terms of goods storage, sorting and transferred 

’

’

“

”

nearly 10 million SKUs of self-operated commodities, JD.com 

hour delivery service, 

Nearby,

 was launched on the JD app, 

has always been a global leader in operational efficiency. Since 

which has covered nearly 400 cities so far. Through ten years of 

“

”

venture in Thailand, also uphold the development concept of 
“

”

genuine licensed goods,

 providing a fast, high-quality, and 

in stores. The consumers entering the store can witness and 

experience the future vision of automatic shopping in person. 

the end of the 2020 Q3, JD.com had opened approximately 

logistics infrastructure construction, JD.com has significantly 

delightful shopping experience to local consumers in Southeast 

Besides, JD Worldwide has also reached a strategic partnership 

Asia No.1

 smart industrial parks 

improved the distribution efficiency in remote regions. At 

Asia. In January 2022, JD.com landed an independent retail 

with Shopify and will give full play to their respective 

nationwide in one year. Through the use of a variety of 

present, JD.com enables consumers in 93% of districts and 

brand in Europe for the first time - ochama, with the new model 

advantages and capabilities in supply chain infrastructure and 

automation equipment, the comprehensive efficiency of the 

counties, and 84% villages and towns in China to enjoy same- 

of 

super warehouse stores,

 marking the first retailer in the 

digital technology to jointly create a more convenient and 

“

”

”

’

 has been improved by over four times, 

and next-day delivery service. 

Netherlands that offers online shopping covering all product 

reliable cross-border e-commerce channel for Chinese and 

categories. On the one hand, ochama has selected many 

overseas merchants. 

“
500 warehouses and 13 

”

newly open 

Asia No.1

“

”

35

JD.com has invested more than RMB  

billion

 in the domain of services

JD Logistics operated over 

1,300

warehouses nationwide

10

JD.com dealt with nearly  

million

 SKUs of self-operated commodities

The warehouse area managed by JD 
million

24

Logistics exceeded 

square meters accumulatively

Since the end of the 2020 Q3, JD.com 

500

had opened approximately 

Consumers in more than 

 cities across 

300

the country were able to experience the fastest 

warehouses in one year

minute-level delivery experience

2021 JD.com Environmental, Social and Governance ReportPromoting Good Consumption 
 
 
 
 
 
35

36

Smarter Shopping 

digital intelligent HMI product, 

YanXi.

YanXi

 focuses on experience, efficiency and transformation from text and voice to multimodal 

’

JD.com applies smart technology to improve customer service experience. With the rapid development of AI technologies, JD.com 

has formed an intelligent customer service matrix including 

”

“

”

“

Intelligent Emotional Customer Service,
”
”

“

“

XiaoZhi,

AI Shopping Guide Assistant,

Intelligent Dispatch,

Intelligent Assist,

 and 

Intelligent Management.

 JD.com integrated 

”

“

Merchant Customer Service 

“

its best customer service and marketing practices over the years and all-chain AI innovation capabilities to create the platform-based 

“

”

“

”

interaction, and from conversational intelligence to emotional intelligence. 

Start C2M Thru to the End 

Adhere to the Motto of Customer First, “Live 
Up to the Love” 

”

’

surveys among users, and fully implements a 

customer-

and efficient decisions based on product lifecycle assessments 

first batch of certified enterprises. 

Retail senior managers listened to users

 feedback on site. They 

users

 experiences, and obtain the rapid business growth. 

JD.com considers users

’

 voices, continuously carries out the 

“

”

centered

 experience strategy. In 2021, more than 3,000 JD 

helped solve 167 pain points and optimized more than 200 

items relating to users

 experiences.

’

In addition, many innovative customer service management 

JD.com is also committed to promoting the service level of 

programs have been carried out under JD

s private label 

the whole industry. In 2021, JD Retail actively participated in 

brands over 2021, which helped realize the closed-loop 

the opinion collection and compilation of the rules for after-

integrated services from service delivery to customer needs 

fulfilment. Among them, the tool 

Operation Analysis Compass

“

”

sales service certification initiated by the State Administration 

for Market Regulation. JD Retail fully cooperated with the 

can analyze and study the market, brands, categories, users, 

certification institutions designated by the State Administration 

products, consumption trends, etc. It provides strong data 

for Market Regulation to sort out relevant standards. JD.com 

support for product managers, who can then make accurate 

itself has successfully obtained the certification, becoming the 

from the product positioning, operation, supply chain and 

’

”

In addition, during the development of products, consumer 
“

”

experience programs such as 
“

”

“

Tasting Experience Officer,

Community Questionnaire Survey,

 and 

Offline Test of New 

Products

 were rolled out to collect consumers

 feedback. 

’

And the iterative products were continuously developed and 

JD.com has continuously launched various services to meet the 

needs of different user groups. For example, focusing on the 

community consumption scenario, JD.com relies on millions of 

community-based stores, and builds multi-scenario and multi-

template consumption channels for users, e.g., 

in-store,

at-

“

”

“

home,

 pre-selling, and self-pickup, so consumers can truly 

”

optimized according to users

 evaluations after purchase to 

enjoy a convenient shopping experience in real-time and on-

’

keep refining the customer experience. 

demand. 

To further meet the diversified needs of customers, JD.com 

developed a new model of C2M (Customer-to-Manufacturer) 
“

”

reverse customization,

 which combines quality-improving 

and the upgrading of consumption on the consumer side with 

the digital transformation of manufacturers on the supply 

side. The model can not only accurately satisfy the diversified, 

personalized, and quality-centered needs of consumers and 

enhance the consumers

 experience, but also facilitate the 

manufacturing enterprises

 access to new technology and 

’

’

more open digital intelligent supply chain system to help them 

accelerate digital transformation.   

2021 JD.com Environmental, Social and Governance ReportPromoting Good Consumption 
 
 
 
 
 
 
 
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38

Respond to Complaints, Enquiries and Requests 

Efficient Customer Service Team 

JD.com has set up the customer service teams with 15,000 service employees in Suqian, Chengdu, 

and Yangzhou, which provide comprehensive customer services on request consulting, dispute 

settlement and complaint handling services to customers through online communication, 

telephone, and mail. 

Complete Complaint Handling Process 

In response to complaints, JD.com ensures a timely response and efficient handling through 
“
“

”

“

”

front-end control

 and the establishment of a 

green channel.

 In terms of the 

front-end control,

”

preliminary research and potential risks evaluations are carried out to prevent risks from occurring. 

”
“
 process, JD.com strengthens the trainings for customer service 
green channel
When it comes to the 

personnel while strengthening the necessary investment, to improve problem-solving efficiency. 

With such a mechanism in place, 100% of customer complaints were promptly tackled and settled. 

Customer Privacy and Data Security 

In 2021, JD.com defined and improved the overall data application mechanism and process, classified and managed data assets in 

terms of the level of sensitivity. The highly sensitive data were encrypted to avoid potential data security risks. In the future, JD.com will 

’
continue to carry out regular information security rectification according to the Group

s rules, and further safeguard customer privacy 

JD.com has launched several products and measures to help the seniors overcome the “digital 
divide” and experience the more convenient life brought by technological innovation. 

Special service line for the seniors:

 in 2021, JD.com launched a special service line for the seniors, staffed with 

excellent customer service agents to provide millions of consultations for the seniors throughout the year. 

JD.com App  Senior Edition:

 JD.com App has launched 

“

Senior Mode,

”

 which simplifies the information and 

enlarges font size, making it easy to read and use. With system updating, more and more users enjoy the easy-

to-use switch with just one touch. We provide more secured, affordable, convenient, and diversified services and 

as well as data information security. 

create a more favorable shopping experience for the seniors.

JD.com-ZTE collaborates to innovate the smartphone for the seniors:

“
jointly develop a caring mobile phone for the seniors, the 5G 

time machine

 JD.com and ZTE cooperate deeply to 
”

 Blade V2021, which is dedicated to 

solving the pain points of the seniors in using smartphones, designing smartphones with more considerations, and 

helping seniors enjoy the more convenient life brought by technological innovation. 

JD.com’s “Care-for-the-Seniors Shopping Festival,” namely “Nuanyang Action”:

 JD.com fully integrates 

retail, logistics, health, and technology service businesses. By relying on the advantages of supply chain and digital 

technology capabilities. JD.com works with government departments, social organizations, and partners to create 

a new standard covering whole-scenario and one-stop care scheme for the seniors. JD.com continuously upgrades 

its multi-functional commodities and strengthens service capabilities for the seniors, enabling their consumption 

needs covering household, healthcare, online and offline, mental health and fashionable lifestyle, etc., thus helping 

them overcome the digital divide, embrace fulfilled lives, and joyfully live at home without worrying about medical 

care and provisions.

2021 JD.com Environmental, Social and Governance ReportPromoting Good Consumption 
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40

Part III

Promoting High-quality Development 

JD.com exerts its growth momentum as a new type of real economy enterprise, and 
continuously promotes technology innovation and connects with industrial scenarios. JD 
effectively drives the digital, intelligent, and low-carbon transformation of the upstream 
and downstream partners throughout the industrial chain, and will help the real economy 
improve the quality, decrease the cost, and increase the efficiency.

2021 JD.com Environmental, Social and Governance ReportPromoting High-quality Development41

Supplier Management 

Supplier Admittance and Compliance Management 

42

’

JD.com establishes a rational and effective supplier management 

dedicated to creating a transparent business environment with 

mechanism and manages the suppliers through its specialized 

our partners. JD

s Procurement and Expenditure Department 

procurement and expenditure department. All the supplier 

candidates must complete a registration for the 

Collaboration Platform on Recruitment and Procurement.

“

JD.com Supplier 
”

resolutely resists any forms of bribery and corruption. Within 

one year from the date of resignation, JD.com shall cease any 

business dealings with personnel that have resigned from the 

Following the screening process covering initial contact, 

procurement and expenditure department. We encourage our 

inspection, sample testing, and on-site investigation, only 

business partners to actively report instances of corruption to 

suppliers who meet the requirements are selected for the long 

JD.com

s supervisory department upon discovering any act of 

’

list or short list of the project. We also set specific screening 

misconduct among our employees. After investigation, if the 

requirements and shortlist qualifications for suppliers bidding for 

reported cases are verified, the whistleblower will be rewarded 

each category and project. Only those who pass a comprehensive 

according to the JD.com Whistleblower Protection and Reward 

evaluation can be incorporated into procurement operations. 

Scheme. 

In accordance with suppliers

’

 qualifications and service delivery 

’

’

JD

s Procurement and Expenditure Department requires 

In addition, JD.com has implemented a series of measures to encourage suppliers to improve their performance in respect to 

environmental and social impacts: 

capacity, and incorporating with JD

s business perspective, 

all business partners, including suppliers, to sign the Anti-

strategic goals as well as past cooperative experiences with 

Commercial Bribery Agreement. We inform our business partners 

certain suppliers, JD manages its suppliers by categories and 

of the integrity policy by issuing holiday integrity announcements, 

grades. At the same time, JD.com continues to follow up the 

organizing regular anti-corruption compliance information 

whole process of suppliers

 contracts fulfillment, tracks and 

sessions, and other forms of measures. JD forbids its business 

’

quickly solves relevant risks raised from the demand issuing 

partners to provide local specialties, cash-filled red envelopes, 

departments, strictly conducts a quarterly assessment of 

and other types of gifts to our employees. We also prohibit our 

suppliers, and implements rewards and punishments accordingly. 

business partners from entertaining or offering other kinds of 

JD.com adheres to the concept of mutually beneficial cooperation 

and integrity management, which always insists on placing the 

interests of clients, business partners, and employees in a priority 

“

”

position. 

Achieving success the right way

 is the long-standing 

business philosophy that we consistently uphold, and we are 

illegitimate gifts to our employees. Whether our employees 

accept or not, the involved business partner will permanently 

lose the cooperation opportunity with JD.com. We will deal with 

the dishonest business partner according to the Anti-Commercial 

Bribery Agreement. We will also disclose the dishonest 

information on the Sunshine Integrity Alliance platform. 

Regulation Document Regarding Supplier Management

Bidding and Procurement Business Management Rules, Tripartite Performance Appraisal Procedure, Supplier Quality Exceptional 

Handling Procedure, Supplier Agreement Honoring Feedback and Handling Process  

Identification and Management of Environmental and Social Risks of Suppliers 

Throughout the process of supplier screening, review, and 

authorized environmental impact assessment certificate and 

management, JD.com fully considers environmental, social, 

other licensing documents during the screening process. When 

and governance factors and formulates specific standards 

it comes to the rights and interests of labors and employees, 

and restrictions based on different types of suppliers. For 

especially the safety related issues, suppliers need to take 

example, for production-based suppliers, especially those 

appropriate measures to guarantee the occupational health of 

who have a substantial environmental impact, must have the 

their employees. 

1

2

3

4

5

6

Since 2020, JD has formulated green procurement management to ensure the effectiveness of JD Logistics 

procurement practices, and consistently conducts the Green Stream Initiative by incorporating the concept of 

environmental protection and green operation.

In the bidding and pricing process, suppliers

’

 contribution to environmental protection can be served as a 

bonus. Meanwhile, the penalties for violations of green management rules are clarified in the contract terms. 

Concerning the supplier performance evaluation, the corresponding environmental assessment clauses are 

added regarding green procurement categories. Suppliers are subject to our supervision in environmental 

protection, resource conservation, corporate social responsibility, and sustainability. 

JD.com strictly declares that it is forbidden for our cooperating suppliers to engage in illegal employment, 

violate labor laws, and engage in other illicit behaviors. Based on the circumstances, the suppliers will be listed 

as entities with whom JD.com shall never cooperate.

JD formulated a negative list mechanism for green procurement suppliers. For suppliers shortlisted in the green 

procurement resource system, JD shall suspend or terminate the procurement contracts if any circumstances 

defined in the negative list or other environmental problems have occurred. If the Group incurred any loss 

because suppliers deliberately concealed their violation of environmental laws and regulations, JD has the 

right to protect its own interests in accordance with relevant laws and regulations. 

JD organizes suppliers to participate in the SBTi training so that they can have a better understanding of carbon 

neutrality-related knowledge. JD also conducts carbon emission data collection and model construction to 

monitor the suppliers

 progress in achieving carbon emission control goals. 

’

JD reduces its cost of disposable plastic packaging by adopting various means of leasing, purchasing, and using 

recyclable packing boxes, insulation cases, circular transshipment bags, etc., to continuously improve its green 

supply chain performance. 

2021 JD.com Environmental, Social and Governance ReportPromoting High-quality Development 
43

44

Supplier Empowerment and Development Policy 

’

s economic 

’

JD continues to support local and SME suppliers in the 

Meanwhile, we actively support women

bidding and procurement procedures with extra support on 

empowerment, women

s leadership promotion, and women-

local featured agricultural products and signature industry 

owned business development along our supply chain. In 

development. We help the signature industrial belts to equip 

respect to supplier admittance and selection, we also give extra 

with parcel pick-up capacity and introduce local packaging 

focus on female leadership factors on the top of suppliers

manufacturers. While promoting the logistics parcel pick-up 

capacity and business qualification.

business, JD has stimulated the rapid development of regional 

signature and packaging consumables industries. 

Promoting the Development of the Real Economy 

’

JD has always insisted on the shared value of 

“

boosting the real economy with JD

’

s identity as a real economy enterprise.

”

 Relying 

on our solid infrastructure, digital intelligent social supply chain with high efficiency and innovative technical service capabilities, we 

have persistently explored new growth momentums for millions of our partners, promoted the high-quality development of the real 

economy, and created more value for the society while accelerating our sustainable development.

Improving Public Governance Efficiency Empowered by JD’s Digital Intelligent 
Supply Chain Infrastructure 

Financial Services 

JD Cloud has provided comprehensive technology solutions 

for 814 financial institutions by leveraging the digital intelligent 

financial cloud that connects the industrial supply chain. These 

institutions include banks, insurance companies, funds, trusts, 

and securities companies. The technology solutions help them 

establish underlying cloud intrinsic capabilities. The solutions 

cover data and intelligence, business innovation, business 

scenario expansion, industry-financed integrations, intelligent 

risk control, and full scenario marketing and operations 

capabilities that align with their strengthens and future needs 

in digital transformation.

JD Intelligent Customer Service cooperated with Jiangnan Rural Commercial Bank to launch 
VTM6 digital bank tellers.

JD has created the first 

“

digital bank teller

”

 in China that can independently handle real bank transactions, which has 

achieved a breakthrough in the application of digital tellers from traditional consultation, inquiry handling, and navigation 

to the actual banking business. This project reshapes the user experience and service mode of bank outlets, greatly 

improves the capacity and efficiency of remote banking services, and reduces the operating cost. 

Business challenge

In the banking industry, traditional bank branches have some pain points, such as high operating costs, long queuing in rush 

hours, and insufficient reception capacity of remote tellers, which restrict business expansion. 

Project value

The digital teller has formed a multi-channel, full-scenario, end-to-end VTM digital teller solution by connecting with VTM 

and agricultural aid appliance. 

JD Cloud has provided comprehensive technology 

814

solutions for 

 financial institutions, including 

banks, insurance companies, funds, trusts, and 

securities companies

6
 VTM refers to Video teller machine.

2021 JD.com Environmental, Social and Governance ReportPromoting High-quality Development 
Promoting Digital Transformation of Various Industries by JD’s Technological 
Capability 

46

JD Internet Hospital of the First Affiliated Hospital 
of Henan University of Traditional Chinese Medicine

Technological Capabilities 

Artificial intelligence

The total number of 

registered patients was nearly 

150,000

JD.com AI NeuHub open platform, intelligent HMI platform 

“

YanXi

”

 and 

“

JD Smart Cloud

”

 solutions which 

help enterprises create applications targeting various industrial scenarios.

45

Public Healthcare 

JD empowers the public healthcare by leveraging its core competence in 

technology, utilizing its advantages in digital intelligence technology and 

supply chain infrastructure to establish a graded diagnosis and treatment 

system, optimizing the medical resources distribution, reducing medical 

expenditure, improving basic healthcare services, and providing the public 

with high-quality, comprehensive, and inclusive healthcare products and 

services, driving more people to pursue a healthy life. 

We have cooperated with many public hospitals to develop smart medical 

projects. JD Internet Hospital of the First Affiliated Hospital of Henan 

University of Traditional Chinese Medicine was jointly established by JD 

Health and the First Affiliated Hospital of Henan University of Traditional 

Chinese Medicine, which provides online and offline integrated healthcare 

services for patients. By the end of 2021, the total number of registered 

patients was nearly 150,000, and the services covered 31 provinces, 

municipalities and autonomous regions in China. In response to storms, 

floods, and epidemic relief requests, we effectively help tackle the 

challenges in seeking medical treatment. In addition, JD Health has jointly 

established Internet Hospitals with Peking University Shougang Hospital, 

autonomous regions in China

Tianjin University of Traditional Chinese Medicine First Affiliated Hospital, 

Cangzhou Central Hospital, Taicang First People

s Hospital, and other 

Grade 3AAA hospitals (top tier hospital in China), and innovated online 

and offline integrated medical and healthcare service system. 

’

The services covered  

31

 provinces, municipalities and 

Cloud computing

Blockchain

JD.com has established more than 

70

70

 data centers, 

centers worldwide. 

 city clouds and nearly 

 edge data 

100

JD.com 

“

”
Zhizhen Chain

 Anti-counterfeiting Traceability Platform has served over 

covering over 

400,000
entry data linked to the blockchain and over 

 kinds of goods from 

1,900
10

million

1,500
 brands, with billion-

 enterprises, 

“

quality traceability

”

 inquiries 

from consumers. 

IoT

’

JD.com

s IoT operating system serves for many institutional clients, such as government, central State-

owned enterprises, and different industries covering energy, transportation and logistics, finance, real estate, 

food safety, etc. By working with more than 

 industry partners, the system accesses more than 

 kinds of smart devices, connects 

million

 highly active devices and serves  

4,000
26

million

 families. 

1,000
220

2021 JD.com Environmental, Social and Governance ReportPromoting High-quality Development 
 
 
 
47

Empowering Industries

Automobile Industry

48

Based on cutting-edge technologies such as artificial 

digital intelligent solutions with supply chain at its core for 

intelligence, cloud computing, big data, internet of things, etc., 

different industries.

and relying on years of experience in supply chains, JD provides 

Helping the high-quality development of industries with digital intelligence technology 

JD Technology has now become a core platform of JD.com to 

targeting different industries. Based on the digital intelligence 

provide technical services to external clients. With profound 

technology capability, JD Cloud has provided digital solutions 

industrial know-how, excellence in risk management, user 

for more than 1,500 large enterprises and over 1.5 million 

operation and enterprise service, JD technology can provide 

SMEs, helping thousands of industries achieve high-quality 

customers with diversified technology services including 

development and realizing the digital transformation of real 

customized solutions and product research development 

economy.

Empowering the sustainable industrial development with JD Logistics’ integrated supply chain

JD Logistics integrates a connective, efficient and more flexible 

quality logistics services covering all business scenarios, from 

end-to-end logistics network by taking the integrated supply 

warehousing to distribution, and from manufacturing to end-

chain as its core competence. By leveraging our in-depth 

users. At the same time, we enable various industries, including 

business experiences, industry insights, and the automation, 

FMCG, apparel, home appliances and furniture, 3C, automotive 

digitalization, and intelligentization capabilities, we provide 

and fresh produce, to reduce cost and create more values for all 

our customers with one-stop supply chain solutions and high-

the industries. 

Digital Transformation of Traditional Industries

Manufacturing Industry

JD C2M optimizes and upgrades the manufacturing supply chain

BAIC and JD.com cooperate in the digital procurement of industrial products, intelligent cockpits, and autonomous logistics 

’
vehicles, accessing the cloud, digital marketing, and other aspects to deepen BAIC

s digital transformation and upgrade 

comprehensively. For example, BAIC Data collaborates with JD Cloud to build a hybrid industrial cloud, the BAIC Hybrid Cloud 

Platform (BPStack) and the Digital Marketing and User Operation Platform, which provides BAIC with various cloud products and 

services such as databases, internet middleware, hybrid cloud management, etc. The platforms also provide BAIC with services 

’
such as infrastructure leasing and hardware equipment hosting, significantly improving BAIC Group

s IT management capability and 

successfully saving 50% of IT costs. 

In June 2021, BAIC

’

s online shopping mall App built by JD Retail Cloud was launched, which sold hundreds of vehicles within half a 

year. This system integrates the information of thousands of BAIC offline stores nationwide. Consumers can not only see cars online, 

but also make an appointment to test drive and pick up cars at any offline store. They can also enjoy the whole life cycle services 

such as car purchase, maintenance, repair, and used car replacement. 

JD Logistics helps Volvo

’

’
s after-sales spare parts supply chain to reduce cost and increase efficiency. Based on JD Logistics

fundamental supply chain network and big data technology, JD Logistics helps Volvo achieve the optimal supply chain and 

inventory structure, focusing on warehouse network planning, inventory management, last mile delivery and other fields, eventually 

we help Volvo simulate the optimal cost structure and creates an intelligent replenishment verifying mode. According to the data 

collected from Xi

an pilot project, the satisfaction rate toward Volvo

s order delivery increased along with a significant increase in 

’

’

the annual inventory turnover. This project realized the accurate prediction backed by big data and visualized control of the whole 

process and supported multi-channel business development. 

JD C2M intelligent manufacturing platform is a customer-oriented infrastructure 

that customizes production based on customers

 demands. Using our in-depth 

’

insight on consumer needs and market trends, the relevant product design, 

production and circulation can be reversely customized through this platform, 

“
production 
so that manufacturers can accurately respond to consumers, realize 

”

“

”

by sales

 and 

production on-demand,

 greatly shorten the R&D process for new 

As of the end of 2021, 

products, improve the performance of new products, reduce turnover costs 

JD has built C2M reverse supply chain 

JD.com helps BAIC

and inventory risks. While helping brand owners improve their new product 

development capabilities, it also strengthens the overall resource efficiency 

of society and facilitates the transformation and upgrading of industrial 

for more than  

1,200

 manufacturing 

development. As of the end of 2021, JD has built C2M reverse supply chain for 

enterprises

more than 1,200 manufacturing enterprises. 

’
Through JD Cloud

s C2M reverse customization solution, Deyi Dairy has set up a business middle platform covering online 

and offline omni-channel, which can serve for customer insight collection, target customer positioning and precise marketing 

through data assets depositing. 

successfully save 

50%

 of IT costs

sell hundreds of 

vehicles within half a year

2021 JD.com Environmental, Social and Governance ReportPromoting High-quality Development 
49

2021 JD.com Environmental, Social and Governance Report

50

Engineering Industry

In 2021, JD Industry launched a series of new-generation infrastructures for industrial supply chain 

management, such as an enterprise distribution center, Jinggong Cabinet, and smart mobile 

warehouses. So far, JD Industry has deployed over 200 facilities nationwide to help solve the pain 

points faced by industrial enterprises. Through the introduction of smart mobile warehouse, JD 

industry promotes the integration of digital procurement and infrastructure, which helps solve 

the challenges owing to the remote of construction sites faced by engineering and construction 

industry, such as difficulties in achieving accuracy in procurement planning, onsite management 

of material consumption and distribution, and inventory dynamic management. Our solution 

greatly improves the efficiency of material supply at the construction site and ensures the whole 
“

”

construction to proceed as scheduled. The first 

smart mobile warehouse

 has been put into use in 

the Hanzhong-Bazhong-Nanchong High-speed Railway construction project of Sichuan Chuanjiao 

Road and Bridge Co., Ltd. The infrastructure has been widely used in many real enterprises such 

as Angang Steel, Sinochem and the Three Gorges Group, providing concrete support for industrial 

enterprises to enjoy the distinguished values brought by intelligent supply chain. 

By the end of 2021, JD Industry has deployed over 

200

 facilities nationwide

The first 

“

smart mobile warehouse

”

has been put into use

JD Cloud and Zoomlion jointly built the industry

AI expert diagnosis system for pumping 

machinery.

 Relying on our intelligent HMI platform 

YanXi,

 the project realizes AI-driven industrial 

automation and intellectualization, which greatly improves equipment fault diagnosis efficiency 

”

and ensures the continuity of industrial client

s construction projects, and helps the after-sales team 

“

’

s first 
“

”

’

save 4,200 hours of troubleshooting every year, shortens the time spending in single equipment 

maintenance by more than 20%, and creates indirect economic benefits of more than RMB 2.3 

million for a single product line. 

“AI expert diagnosis system for pumping machinery”

Empowering SMEs  

Through a complete service portfolio and various specific 

measures, JD.com has helped SMEs strengthen their supply chain, 

enhance their innovation ability, and uplift their development 

momentum. 

In the field of enterprise services, JD Cloud has provided digital 

solutions based on full-stack cloud service products for over 

JD Cloud has provided digital solutions 

based on full-stack cloud service 

1.52 million SMEs, helping them achieve digital intelligent 

transformation. Besides, to lower the 

threshold

 of the 

“

”

1.52

products for over  
million

 SMEs

helps the after-sales team save 

4,200

 hours  

of troubleshooting every year

shortens the time spending in single 

equipment maintenance by more than 

20%

procurement service platform. By digitalizing the procurement 

process, eight core procurement service capabilities (quick 

selection of products, quick bargaining, quick contract signing, 

quick order placing, quick payment, quick invoicing, quick 

reimbursement, and high-quality service) have been strengthened 

to help SMEs reduce cost. As a result, SMEs can enjoy the benefits 

brought by digital technology without extra investment. 

digital procurement for SMEs, JD JOYBUY has established a 
“

quick procurement, easy management and one-stop

 digital 

”

Promoting High-quality Development 
 
51

52

Industrial Belt “C.E.O” Plan Under JD’s Private Label Brands

In addition, under JD
”

“
industrial belt 

C.E.O

’

s private label brands, we launched the 

industry, and collaborate with industrial belt partners heading 

 (Co-Create, Empower, Open) plan at 

for intelligent manufacturing, so as to deepen the penetration 

the end of 2020, and fully promoted the transformation and 

of the industrial Internet alongside the industrial belt, and 

upgrading of SMEs on the industrial belt, reducing costs and 

at the same time bring more cost-effective factory sourced 

increasing efficiency. Relying on the digital intelligent social 

’
s private label brands expand their capabilities 
supply chain, JD

goods to consumers. By December 2021, the industrial belt 
“

”

’

 plan under JD

s private label brands covered 70% of the 

C.E.O

in product selection, brand incubation, user cultivation and 

national industrial belts. In 2021, it promoted 61 manufactured 

channel penetration to high-quality factories. They fully 

goods with sales exceeding RMB 10 million and helped high-

empower factories to accomplish digital transformation, 

quality agricultural products including over 800 tons of rice and 

accelerate the digital intelligent upgrading of the manufacturing 

miscellaneous grains to expand their national market.

By December 2021, the industrial belt 

covered 70%  

“

of the national industrial belts

”

’

C.E.O

 plan under JD

s private label brands

promoted 61 manufactured 
10 

goods with sales exceeding RMB 

million

helped high-quality agricultural products 

including over 800 tons  

of rice and miscellaneous grains to 

expand their national market

Serving SMEs through “Mantianxing Project” 

In 2020, JD collaborated with China Ministry of Industry and 
’

Information Technology (MIIT)

s SME Development Promotion 

an industrial ecosystem. By the end of 2021, we have served 

over 27,000 provincial-level SMEs, accounting for nearly 70% 

Center to launch a 

Mantianxing Project

 targeting to SMEs. 

of all nationwide qualified SMEs. Among 4,762 specialized 

“

”

In 2021, the 

Mantianxing Project

 continued to implement 

and innovative 

Little Giant

 enterprises, accumulatively 

“

”

in 28 provinces and cities to create a customized service 

model of 

one city, one strategy

 and stimulate SMEs

 growth 

’

over 3,200 have received our services. We also created a 
“

”

digital workbench

 to provide SMEs with user-friendly digital 

“

“

”

”

impetus. Under this project, we invited SMEs to visit our 

application tools, lower their threshold of digitalization, help 

company, sponsored several SME seminars, and improved 

SMEs overcome the 

digital gap

 and achieve lower cost and 

“

”

the talent training system for SMEs. We also launched relevant 

higher efficiency management. 

plan to empower specialized and innovative SMEs to build 

JD.com have served over  

27,000 

provincial-level SMEs

Among 4,762 specialized and 

“

”

innovative 

Little Giant

 enterprises, 

accumulatively over  

3,200 have received 

our services

Zhida Technology 

As shortlisted in the third batch of specialized and innovative 

“

Little Giant

”

 enterprises by the MIIT, Zhida Technology has 

been long devoted in product development with its strong technical capabilities. However, due to its long-term service to 

automakers, it lacks experience in the end user market, and there is also not an existing well-operated channel to accurately 

reach out customers. 

Zhida Technology, by cooperating with JD.com, has successfully unlocked the 

password

 to explore the end user market. 

“
JD.com, with its strong supply chain capability and infrastructure nationwide, effectively assists 

Little Giant

 enterprises 

”

“

”

to build high-quality customer service and strengthen their supply chain. By leveraging the competence cross online and 

offline channels, JD successfully help Zhida Technology quickly establish a nationwide channel system with full regions 

and customer coverage. At the same time, JD has more than 500 million high-quality users, who are highly overlapped with 

“
the target customers of Zhida Technology and provides strong support for Zhida Technology to quickly 

break the ice

 in 

”

the end user market and strengthen its brand influence. Overall, JD.com assists Zhida Technology to open an incremental 

market and achieve a nearly 10-fold increase in turnover. 

2021 JD.com Environmental, Social and Governance ReportPromoting High-quality Development 
53

54

Part IV

Cultivating Talents 

JD.com has always been committed to providing a safe workplace 
and ideal development space for every employee. Meanwhile, we 
strictly protect employees’ rights and interests and provide various 
welfare and caring projects. JD.com continuously concerns about the 
talent development and ensures the best allocation of talents on the 
right position. We attracted the diversified talents and established a 
comprehensive professional team to lay a solid foundation for JD to 
achieve a long-term success.

2021 JD.com Environmental, Social and Governance ReportCultivating Talents55

56

High-quality Employment 

Human Resource Compliance Management 

As stated in the notice on the 

Employment Promotion

“
14th Five-Year Plan for 

”
  issued by the State Council, 

the program has attracted many excellent doctoral students 

from the leading universities domestically and abroad to join 

Employment and Labor Standards 

goals to achieve by 2025. In 2021, JD.com continued to play 

providing great momentum for JD

s technology innovation.

and follows the principles of relevant international human 

prohibited. 

had  exceeded 420,000

7
. JD.com has always placed a high value 

Modernization of Agriculture and Rural Areas

 regards the equal 

recognized by the Central People

s Government of the PRC, on 

JD.com respects and protects employees

’

 rights and interests 

clearly stipulated that hiring individuals under the age of 16 is 

rights rules, including the Universal Declaration of Human 

Rights and the international labor conventions approved and 

’

the premise of observing the laws and regulations of the areas 

where it operates.

JD.com regulates employment according to law, and 

establishes labor and employment management rules 

including labor contract management, employee recruitment, 

vacation, education, and training, etc. In 2021, the company 

revised the management rules such as JD.com Employee 

’

s employment 

JD.com adheres to the principles of openness, fairness, 

Handbook  to optimize the company

impartiality and equal recruitment, signs labor contracts in 

management mechanism further.

accordance with the law, forbids any forms of discrimination, 

treats employees of different countries, nationalities, genders, 

religious beliefs and cultural backgrounds equally, actively 

provides employment opportunities for the disabled groups, 

guarantees the rights of female employees, ensures  the men 

and women employee to enjoy the equal pay for equal work, 

strictly implements the maternity leave regulations for female 

employees, and guarantees the equal legal rights and interests 

of every employee according to law. To prohibit the use of 

child labor and forced labor, JD.com Employee Handbook  

strictly defined the relevant employment qualifications, and 

The Code of Business Conduct and Ethics  provides clear 

regulations on anti-discrimination, harassment, health 

and safety, personal privacy, etc., and effectively protects 

employees

 interests and benefits.

’

The Customer Service Center in JD Retail set up a specialized 

department recruiting people with disabilities. In 2021, 186 

disabled employees hired by JD served in Suqian, Yangzhou, 

and Chengdu. 

the overall stability of the employment and the steady 

JD.com. Up to date, the proportion of staff holding doctorate 

improvement of the employment quality are the principal 

degrees in the JD Explore Academy has been approaching 50%, 

’

“

the role of 

employment stabilizer.

 As of the end of 2021, the 

number of employees of JD.com

s listed and non-listed entities 

”

’

The State Council

’

“
14th Five-Year Plan for Promoting the 

s 

”

on talent acquisition and development. In the past three years, 

358 jobs have been opened to fresh graduates, providing nearly 

40,000 job opportunities, and specialized training programs 

have been developed to empower young talents to achieve a 

more fulfilled career. In addition, JD.com continues to provide 

a broader and more inclusive scientific research platform for 

professionals. So far, JD.com has built up a well-established 

professional team composed of over 500 experts with doctor

’

s 

degree experts and 18,000 R&D professionals. JD launched the 
”
“

Doctoral Management Trainee

 program in 2017. Since then, 

development of farmers and rural areas as a strategic priority.  

The number of front-line employees of JD.com reached more 

than 300,000, 80% of whom are from the Chinese rural areas. 

By giving them a solid living guarantee and stable income, 

JD.com drives forward the employment of rural population and 

promotes the rapid development of the livelihood and economy 

in rural areas. Moving forward, based on its identity as new real 

economy enterprise, JD.com will be committed to promoting 

the stable and high-quality employment on a larger scale. 

The number of employees of JD.com

’

s 

listed and non-listed entities has exceeded  

420,000

500

So far, JD.com has more than  

 experts with doctor

’

s degree

In the past three years,  

358

 jobs  

Providing nearly  

40,000

 job 

have been opened to fresh graduates

opportunities

R&D professionals exceed  

18,000

 people

The number of front-line 

employees of JD.com reached 

more than  

300,000

The proportion of staff holding 

doctorate degrees in the JD 

80%

 of front-line 

Explore Academy has been 

50%

approaching 

employees are from the 

’

China

s rural areas

7

The statistical scope of �total employees of JD.com� is the total number of full-time employees and part-time employees of listed companies and non-listed 
companies under JD.com.

2021 JD.com Environmental, Social and Governance ReportCultivating Talents 
 
57

2021 JD.com Environmental, Social and Governance Report

58

Internal Communication Mechanism of Employees 

Human Resources Management 

JD.com respects the demands and opinions of every employee 

and globahrssc@jd.com to collect employees

’

 opinions, and the 

and is persistent in strengthening the construction of the internal 

HR colleagues from the Group or local level will follow up to get 

communication channels and ensuring the good operation 

the problems solved.

of the employee rights protection system and mechanism. By 

setting up various channels and approaches, including the 

employee service hotline 400, bigear@jd.com, the Group
’

trade union, and the Group

s supervisory department, etc., we 

s 

’

consistently optimize the mechanism for employee consultation 

and complaint handling. We

ve greatly promoted response 

efficiency resulting in a systematic improvement in the issue 

’

’

JD

s first collective bargaining negotiation and workers

’

representative congress was held in November 2021. JD

’

s 

commitment to the implementation of relevant laws and 

’

regulations regarding workers

 participation and organization 

of trade unions, proposed in the Trade Union Law of the PRC 

and the Labor Law of the PRC was well demonstrated through 

this event.  The legal procedures and regulation system 

handling process and closed-loop management effectively 

’
tackling employees

 concerns. We have set up the varying 

regarding employees

’

Occupational Health and Safety 

’
 occupational 
JD.com has been committed to taking employees

health and safety as the top priority and provides a complete 

welfare system to guarantee a safe and healthy workplace 

for every employee. Taking JD Logistics as an example, the 

relevant management systems and monitoring processes 

that have been formulated include Quality, Environment, 

Occupational Health and Safety Monitoring and Measurement 

In 2021, JD.com

’

s sub-groups and 

business lines organized  

20,809

 training sessions

problem-solving mechanism in terms of the risk level and the 

impact of certain incidents. For ordinary incidents, the feedback 

will be provided within 48 hours; for emergency incidents, the 

response will be given within 1 hour, as for the feedbacks on the 

investigation for special or momentous events will be provided 

to the involved employees within 7 working days. For overseas 

employees, two mailboxes have been set up, jdw_radar@jd.com 

Employee Satisfaction 

 right in collective bargaining was clarified. 

Control Procedure,  and Environment, Occupational Health, 

Meanwhile a series of collective negotiations were held on labor 

remuneration, safety, insurance and welfare, vocational skill 

and Safety Operation Control Procedure , etc. In addition, its 
“

Occupational Health and Safety Management System

 has 

”

training, and other key issues. As a result, a draft of the collective 

been certified by authoritative organizations. In addition, 

contract was developed. The founding of a trade union and 

negotiation mechanisms plays a positive and constructive 

role in safeguarding the rights and interests of employees and 

JD.com conducts safety drills for all employees twice a year, 

to strengthen employees

’

emergency handling ability and further improve the company

s 

 safety awareness, improve personal 
’

thoroughly responding to concerns from employees at all levels. 

emergency management. 

To continuously improve employees

’

 experience and create 

catering (employee restaurants, coffee shops, etc.), travel 

a favorable workplace, JD.com regularly conducts a quarterly 

(shuttle bus, free taxi service during commuting), supporting 

satisfaction survey among employees. In 2021, the survey 

facilities (supermarkets, gymnasiums, etc.), office environment 

conducted in the Beijing headquarters and regional offices 

(office appliance, hardware, functional areas) and many other 

showed that the employee satisfaction rate was as high as 

aspects. In addition, JD.com will make pertinent improvements 

4.36/5, demonstrating a quarter-on-quarter increase. The 

on low-scoring service items, publicize the optimization result 

survey mainly focused on the satisfaction toward various 

to the employees and work with the operation team to carry 

services provided to employees in the workplace, including 

out random quality checks. 

Employee Training and Talent 
Development 

Employee Training 

JD.com is convinced that talents are the company

’

s highest-

valued assets. JD.com constantly provides high-quality training 

to facilitate employee development and creates a career 

development platform to satisfy the diversified interests of 

employees. In 2021, JD.com

s sub-groups and business lines 

’

organized 20,809 training sessions and developed 10,262 new 

training courses, with total sign-ins of 160 million person-times 

and 16,000 daily active users. 

10,262

Developed  

 new training courses

160

Total sign-ins reached  

million

 person-times

16,000

 daily active users

Cultivating Talents 
 
59

60

Female Employee Development and Leadership Empowerment 

Employee’s Hobby Community

JD.com highly values women employees

’

 health and career 

development. By inviting numerous internal and external guest 

speakers, such as Olympic champion Deng Yaping and the 

champion of JD.com Hackathon Yu Bingjing, etc., to organize 

various themed sharing sessions on women empowerment, 

such as personal inspiration stories, leadership experiences, 

scientific research, etc. So far, about 10,368 women employees 

have been empowered in JD. Furthermore, JD possesses 851 

female lecturers, accounting for 49% of all lecturers. 

Talent Development System 

About  

10,368

 women 

employees in total have been 

empowered in JD

JD.com actively develops hobby communities for employees, 

and establishes 63 internal 

Communication Networks

 with 

“

”

different focuses, covering interests and hobbies, friend-

making, technology sharing, etc. The 

Communication 

“

”
Network

 gets annual voluntary posts reaching more than 

72,000 pieces, showing great activeness and effective 

interaction, creating a good internal communication channel 

for employees. 

Big Boss

“

The 

Communication Network

”

gets annual voluntary posts 

reaching more than  

72,000

 pieces

Comprehensive Incentive System

Diversified Talent Training

Since the Big Boss project was launched, employees enthusiasm and organizational innovation have been greatly stimulated. The 

construction of the Big Boss system was further developed in 2021, laying a solid foundation for supporting diversified, flexible 

business needs and the development of an increasingly growing organization. 

JD.com has always adhered to the concept of employee 

JD.com has launched diversified talent training solutions and 

success prior to business success. JD follows a 

contributor-

carried out well-designed recruitment programs for different 

“

oriented

 principle and rolls out the incentives to reward the 

target groups, striving to establish an ideal career platform 

”

employee contributors with the matched economic incomes 

and promotion opportunities, so that to fulfill employees

’

promoting the comprehensive development of talents. These 

’
s Rising Star Program for professional 
programs include JD.com

value and facilitate their career success while contributing to 

talents, the leadership training program TET, the DMT program 

the sustainable success of the Company. In 2021, JD builds 

for doctoral scientists, internship recruitment for on-campus 

“

”

a 

comprehensive incentive system

 to fully enable talent 

students, and the 

 summer internship camp. 

“

”
JD RUN

development with innovative measures. 

The adoption of the principles that endow the front-line decision-makers with authority allows JD 
to be more flexible and rapidly respond the clients’ needs. At the same time, JD further clarifies and 
refines the evaluation principle ensuring controllable profit and loss, optimizing the cost efficiency of 
each integral organization module. 

In terms of employee performance appraisal and incentive policies, Big Boss project has made 
great innovations, ensured the more diverse incentives and reasonable allocation scheme, and fully 
implemented JD’s “contributor-oriented” principle.

Employee Benefits 

JD.com always adheres to the philosophy of 

“

”
people-oriented, places the wellbeing of employees prior to the interests of enterprise,

respects and rewards the value contributed by every employee. 

Employee Compensation System 

In 2021, all provinces, municipalities and autonomous regions 

insurances. JD.com actively responds to national policies. In 

in China successively issued the policies on the treatment of 

2021, JD.com continued to pay the five social insurance funds 

work-related injury insurance. The measures for specific groups 

and one employee housing fund, and improved basic benefit 

include workers who have exceeded the statutory retirement 

treatment such as work-related injury insurance. In addition, 

age to participate in work-related injury insurance programs, 

JD.com continues to improve the salary level of employees. 

etc. At the same time, many provinces and cities have adjusted 

From July 1, 2021, to July 1, 2023, JD.com plans to take two 

the bottom wage criteria and the maximum and minimum 

years to gradually increase the employees

 average annual 

’

limitation of wage bases required to pay the various social 

revenue from a 14-month salary to a 16-month salary. 

2021 JD.com Environmental, Social and Governance ReportCultivating Talents 
 
 
61

2021 JD.com Environmental, Social and Governance Report

62

Family and Life Care 

Through the housing plan, grants for employees

’

’

safeguards the health and wellbeing of employees

 families and ensures that employees can work happily and live healthily. 

 children, extended maternity leave, and other programs and initiatives, JD.com 

Settlement Plan 

Love Relief Fund

The Settlement Plan is a full-service welfare program. All employees who meet the seniority 

requirements can apply for an interest-free loan of up to RMB 1 million, when they buy the first 

house in their working city. From 2018 to 2021, JD.com had offered interest-free loans totaling 

RMB 750 million, and about 1,900 employees have benefited. In addition, since 2016, JD.com 

has provided 2,537 welfare housing units for employees. 

’

JD

s Love Relief Fund aims to provide financial support for employees and families in need. The 

scope of assistance covers the employees and their families suffering from serious diseases, 

’
employees passing away or having disabilities, schooling continuity for deceased employees

children, employees whose homes got destroyed, etc. From 2018 to 2021, a total of 1,491 in-

kind supplies were provided, with a total value reaching RMB 61.48 million. 

Education Support

program.  Suppose employees unexpectedly lose their working capability or pass away due to 

diseases or accidental events, their children can apply to receive grants to finish their studies 

In 2021, 11 families have benefited from the Employee

’

s Children Caring and Scholarship 

from kindergarten to college. 

“
JD.com actively responds to the 
Notice of the Office of the National Healthcare Security 

Administration on Doing a Good Job in Supporting the Maternity Insurance of the Three-Child 

Policy

 and other related policies and launched the company

s welfare policy. First, JD.com 

”

covers the cost of giving birth to the third child in the medical security policy, which effectively 

ensures the wellbeing of the three-child family. JD.com has also provided an additional 30-day 

’
extra-long welfare maternity leave on top of the national and local legal welfare for women

s 

fertility since 2015. Ever since the release of the State Council

s 

’

“
Decision on Optimizing Birth 

”

Policy to Promote Long-term Balanced Population Development ,

 parental leave in all related 

provinces in China has been extended or added. JD.com actively responds to the call for 

national and local policies. As such, JD.com adjusted and improved the company

s vacation 

’

system as well as its leave application process. For provinces or cities where the relevant 

policies have yet been covered, employees can continue to extend maternity leave days in 

accordance with the welfare maternity leave scheme executed by JD.com. Therefore, the 

maternity-friendly policy of JD.com reached full coverage among employees. 

Since 2017, JD cooperated with Oriental Cambridge Education Group to set up a childcare 

center at the headquarters. As of the end of 2021, the nursery service benefited more than 1,600 

person-times. At the same time, JD collaborated with Etonkids, a high-end kindergarten brand, 

’

’

Maternity-Friendly 
Policy

JD Children’s 
Education

Workplace Welfare 

Pleasing Working Environment

JD.com established two new self-constructed workplaces in 2021. Building No.2 of the Beijing headquarters was 

completed in October 2021. As a part of the headquarters park, the newly constructed park covered 530,000 square 

meters. The Southwest Headquarters Building was completed in August 2021. The building area reached 250,000 

square meters, and the design incorporated 

 elements. Furthermore, the exterior shape of the Southwest 

Headquarters Building is interlaced like the number 

8.

 The overall design of these two buildings presents the concept 

“

Chinese Knot
“

”

”

of low-carbon emissions and environment-friendliness, demonstrating a strong sense of technology, provides a pleasing 

and beautiful workplace for all employees. We built barrier-free infrastructure in these newly self-constructed buildings, 

including ramps, elevators, restrooms, and parking spaces, according to the design requirements of National Barrier-free 

Design Code, to provide more convenience for those with disabilities.

Workplace Facilities

’
JD has set up the health counseling room, gyms, staff canteen and cafeteria, baby-care rooms, children

s playgrounds, 

and other healthcare facilities. JD arranges nearly 200 shuttle buses that serve more than 30,000 employees, while 

cooperating with online ride-hailing companies to provide free taxi service for off-work commuting. At the same time, JD 

continues to expand its contract with nearby merchants and retailers so that employees can enjoy various benefits and 

’
well-being in more consumption scenarios. JD is constantly making efforts to promote JD headquarters

 welfare program 

among all facilities across the country.

All-Staff Sports Season

JD organizes an annual Sports Season for its employees. By carrying out challenging competitions, JD attracts employees 

to build the kindergarten project together. More than 350 JDer

the end of 2021. 

Employee Assistance 
Program (EAP)

In 2021, JD continued to implement EAP care program. 

s children had been enrolled by 

with different hobbies and from different age groups to participate in cross-team recreational activities such as football, 

badminton, and e-sports. In 2021, a total of 13,000 employees participated in the Sports Season, contributing to the 

creation of a happy workplace of JD as well as a corporate value of teamwork and taking the challenge. 

Employee Caring Program

During the traditional Chinese festivals, JD distributes customized welfare gifts to express holiday care to employees. In 

2021, more than 800,000 welfare gift boxes for festivals were distributed, covering all JD employees. 

Cultivating Talents 
63

64

Part V

Safeguarding the Natural Environment

Since the inauguration of the 14th Five-Year Plan period, China has actively promoted green 
development. The nation’s carbon peak and neutrality goals, as well as the more specific “1+N 
policy system,” give clear instructions toward a holistically green, low-carbon transformation 
of society. Contributing to the fulfilment of national dual carbon targets represents not only 
the responsibility of JD.com, but also an opportunity for JD to achieve stable and continuous 
success in the future. In 2021, JD.com exerted its supply chain capacity and the influence of 
industrial chain, actively responded to environmental challenges, and continuously enhanced 
JD’s environmental protection strategy. Relying on our business capability, we are committed 
to safeguarding nature, advancing green development with our more sustainable corporate 
operations, continuously developing a green supply chain, and further promoting green 
consumption among consumers. 

2021 JD.com Environmental, Social and Governance ReportSafeguarding the Natural Environment65

66

JD.com’s Green and Low Carbon Target 
Support China’s Goal of Carbon Neutrality by 2060 

JD.com’s Environmental Protection Strategy 

Green Operation 

Low Carbon Supply Chain 

Sustainable Consumption

Green Office 

Green and Low 
Carbon Data 
Center 

Green 
Packaging 

Green 
Warehousing 

Green Products 
and Services

Sustainable 
Consumption 
Advocacy

Green Transportation 

Green Lifestyle Promotion

Green Operation 

Green Office 

Office Space 

We are committed to building a green office space by continuously 

in 5,520 wireless routers, and the office areas deployed with 

promoting energy conservation and resource recycling through 

wireless infrastructure exceed 500,000 square meters. This reduces 

our office practices.

the cost of the Premises Distribution System (PDS) and switches. 

Due to the intelligent operation and maintenance system 

deployed in the power distribution room in JD.com

s office 

’

building, the building

s energy consumption and energy safety 

can be monitored online in real-time. Targeted energy-saving 

’

’

IDC computing storage resources are also constantly optimized. 

In 2021, JD

s information technology department optimized 179 

servers to save about 470,000 kWh of electricity per year and 

consequently reduce about 286.7 tons of carbon emissions. 

Paperless Office 

’

’

schemes can then be developed by integrating the system

s 

In 2021, all JD.com

’

s regional headquarter parks deployed the 

analysis results. In 2021, all the traditional lighting lamps in 

rainwater storage tanks with a volume reaching 2,700 cubic 

public areas of Building No. 1 have been transformed into LED 

meters to facilitate rainwater collection. This deliberate design 

lamps, with a total of about 14,000 LED downlights replaced. The 

helps save the water resources and effectively alleviate the 

lights in public areas can be turned on and off automatically by 

municipal drainage pressure, demonstrating the innovative water 

the central control system. The grid lights in the office area are 

management concept in line with 

“

”
Sponge City

 practice. JD.com 

being gradually replaced with LED panel lights, and the power 

headquarter buildings have also been equipped with a sewage 

consumption of a single lamp is reduced from 84W to 40W. After 

treatment station, which can achieve up-to-standard discharge 

the replacement, the lighting power consumption in the office 

of wastewater, and at the same time, facilitates the reuse of the 

area of Building No. 1 was reduced by 5,000-9,000kWh per day on 

partial reclaimed water after sewage treatment. It is estimated 

8
, Meanwhile the average illuminance in the office area 
average

increased from about 300Lux to about 450Lux, which can not only 
’

reduce the energy consumption, but also improve the employees

that more than 3,000 tons of water can be saved every month. 

With the application of inductive sensor faucets and water-

saving toilets, the water consumption of restrooms will be further 

experiences in the workplace. Besides, more than 2,300 LED lamps 

reduced. Our micro-spraying technology for large-area irrigation 

in the basement of the headquarters have also been replaced with 

achieves a significant water reduction in afforestation irrigation. 

dimmable intelligent lamps, which can automatically adjust the 

area illumination and empower the low-carbon workplace with 

intelligent technology. Furthermore, the cooling of air conditioners 

in summer strictly maintains a 26-degree Celsius standard, which 

is uniformly dispatched by the central control system, and all 

panel setting temperatures are centrally controlled accordingly to 

reduce energy consumption in the workplace. 

We organize publicity campaigns daily for water-saving 

and electricity-saving in the whole workplace to strengthen 

employees

 awareness of saving resources. In October 2021, 

JD.com headquarters Building No.2 was partially put into use and 

obtained the three-star design certification for green buildings. In 

the future, the experience of the headquarters

 green operations 

will be gradually applied to all JD

s self-built workplaces, creating 

’

’

JD.com gradually optimizes the existing network structure to 

a greener and energy-saving workplace for all. 

create a completely wireless office environment. We have plugged 

8

During 2021, about 14,000 LED downlights were applied in Building 1 of JD.com Headquarters, where 5,000 lighting hours were counted according to the criterion 
of serving the staff for 8 working hours. The remaining 9,000 lamps were counted according to the actual lighting hours, including the lighting hours generated by 
overtime working staffs, and the actual light-out time of the Group were considered as the statistical benchmark.

We have rolled out paperless office initiatives in many business 

As one of the first batch of pilot companies, JD.com has fully 

scenarios, such as electronic contracts, electronic file archiving, 

implemented the practice of electronic invoicing. According 

electronic invoicing, etc., which not only greatly reduces tree 

to statistics, in 2021, more than 2.8 billion electronic invoices 

felling and carbon emissions, but also improves information 

were issued by JD.com, thus saving about 16,000 tons of 

management efficiency, and facilitates employees

at a lower operational cost. 

 daily work 

paper, equivalent to less felling of over 310,000 adult trees and 

reducing carbon emissions by 15,000 tons. 

’

’

JD

s personnel documents are all signed electronically, 

’

such as employees

 entry and exit process, renewal of labor 

contract, loan agreement for housing plan, tenancy agreement 

for welfare housing, etc. As of the end of 2021, employees of 

JD.com had signed more than 1.839 million documents online. 

Signing an electronic labor contract is not only beneficial to 

environmental protection, but also can improve the efficiency 

of personnel management as well as employee

within the company. 

’

s services 

JD.com has been appointed as a pilot unit of electronic 

archives management by the National Archives Administration 

of China. Since January 2020, when it passed the acceptance 

of the government expert task force, electronic archiving has 

reduced the use of paper vouchers printing by nearly 5 million 

sheets each year, which is equivalent to saving 5,600 adult trees 

felling and reducing carbon emissions by 26 tons. 

In 2021, more than  
billion

2.8

electronic invoices 

were issued in JD.com

Saving about 

16,000

 tons 

of paper

2021 JD.com Environmental, Social and Governance ReportSafeguarding the Natural Environment 
 
 
 
 
 
67

68

Remote Work and Green Travel 

Since the outbreak of the COVID-19 pandemic, we have provided a remote 

working system for employees, which can save time and tangible costs occurring 

in employees

 commuting and business travel. In 2021, employees logged in 

’

for work remotely through the VPN and SDP 9,213,820 times. 1,626,711 online 

meetings were held through the Joymeeting App, with 29,418,076 participants 

and 327,984 hours of meeting time, including 323,598 visitors from outside. 

At the same time, we promoted green travel and commuting among employees. 

We launched a strategic move with Didi and CaoCao online car-hailing 

platforms, aiming to reduce the carbon footprint of employees

 travel by 

’

carpooling. In 2021, JD employees

 carpooling resulted in 209,000 orders (2-3 

people to share a carpooling order), accounting for 90% of the total taxi-hailing 

orders, which greatly improved the employees

 efficiency and utilization rate 

’

’

“

of vehicle resources, while helping save the energy, reduce the emissions and 

effectively alleviate the traffic congestion. Among them, the mileage of applied 

electric vehicles reached 3.233 million kilometers, reducing carbon emissions 

by about 258.7 tons. Besides, JD provides green commuting services for 

employees. There are about 200 shuttle buses in JD headquarters, including 80 

new energy buses with an annual traveled mileage of 1.273 million kilometers, 

which reduces carbon emissions by about 742.2 tons. 

Green and Low-Carbon Data Center 

Cooperate with Huawei to Help Green and Intelligent New Infrastructure 

Adhering to advancements in technology and pioneering in green initiatives, JD.com has created energy-saving, emission-reduced 

and environment-friendly low-carbon data centers by innovating hardware technology, optimizing software capabilities, using clean 

energy, and reducing energy consumption intensity. 

New Generation Green Data Center 

To improve the energy efficiency of a data center, JD Cloud 

automatically switch the cooling mode according to the weather, 

establishes cooperation with Huawei. Relying on the experience 

and directly use the natural cold air of the data center to cool 

in data center technology innovation, construction and 

down the computer room. East China Data Center located in 

operation from both perspectives, a set of innovative solutions 

Suqian, Jiangsu province, for instance, the outdoor natural cold 

has been co-developed and successfully launched, including 

sources can be fully collected and utilized for nearly five months 

intelligent indirect evaporative cooling system EHU (Environment 

throughout the year, which helps significantly reduce the 

From planning, designing, construction, to O&M (operation and 

and deploying a large-scale distributed photovoltaic power 

’

“

”

maintenance), JD Cloud

s new generation green data centers 

generation system. With the help of 

Jinggang,

 a software-

Handling Unit) and medium voltage direct supply integrated 

operating cost. Medium voltage direct supply integrated power 

implement the low-carbon and energy-saving strategy in the 

hardware integrated virtualized architecture, the server 

power supply system SST, which strengthens the recycling of 

supply system SST can achieve high-intensity and high-efficiency 

whole product and operation life cycle. We use natural cooling 

performance gets improved by 30%, and large-scale application 

cold energy resources and improve the power supply efficiency. 

power supply. Compared with the traditional power supply and 

Intelligent indirect evaporative cooling system EHU applying AI 

comprehensive energy efficiency optimization technology, can 

distribution solution, its footprint gets reduced by 45%, while its 

power supply efficiency reaches as high as 95.3%, and the direct-

current (DC) efficiency achieves as high as 97%. 

s 

Industrial Recognition of Green Operation and Carbon Reduction 

sources, deploy clean energy and revamp used equipment. 

of cold plate liquid cooling and heat recovery technologies 

We also promote energy and cold storage, optimize the 

achieves a 10% reduction of carbon emissions in total. Taking 

architectural layout, adapt designs in favor of low energy 

JD Cloud North China Data Center located in Langfang, Hebei 

consumption and eventually achieve a system-wide synergy 

province, as an example, this system can reduce the center

effect maximizing energy-saving and emission- reduction. 

heating costs by more than RMB 1 million while reducing 

With the principal supplies preformed in factories, produced 

carbon emissions by over 2,000 tons every year. 

at local level, and generated from recycled materials, JD Cloud 

’

completes the rapid and low-carbon delivery of the data 

centers. In addition, based on the 

IoT + AI

 O&M platform, JD 

Cloud empowers efficiency optimization of data centers, waste 

recycling and the dynamic and controllable O&M management 

for equipment, helps reduce the employee

s workload on O&M, 

”

’

implements the SOP of O&M, and continuously improves O&M 

quality and efficiency. 

While maintaining rapid growth, JD Cloud has applied green 

energy to cloud computing to construct a clean, low-carbon, 

safe, and efficient energy system by further promoting 

carbon reduction in infrastructure, using recycled energy, 

At the same time, intelligent algorithms and tools such as 

machine learning are introduced into the O&M to make 

the system more intelligent, to strengthen the overall 

computing performance. By deploying the inspection robots, 

the O&M system achieves 24-hour unattended inspection, 

from automatic inspection, fault location to automatic 

troubleshooting. 

Using technologies such as liquid cooling, the new green data 

center operated by JD Cloud achieved annual operation with 

a Power Usage Effectiveness (PUE) lower than 1.1, 30% energy 

saving in infrastructure and 10% reduction in total carbon 

emissions. 

At the beginning of 2021, JD Cloud East China Data Center was 
“

successfully shortlisted as the 

2020 National Green Data Center

”

honored by the Ministry of Industry and Information Technology, 

the National Development and Reform Commission and the 

Ministry of Commerce. At the 2021 CIFTIS (The China International 

Fair for Trade in Services), JD Cloud East China Data Center 
”

Green Development Service Demonstration Case,

won the 

“

demonstrating its outstanding practice in energy saving and 

emission reduction. In November 2021, JD Cloud won the first 

“

prize for the 
”

Data Center Science and Technology Achievement 

“

”

Award,

 which is known as the 

Nobel Prize

 of the IDC industry, 

by virtue of the industry-leading technology of liquid cooling and 

heat recovery system for rack cabinets in data centers.  

2021 JD.com Environmental, Social and Governance ReportSafeguarding the Natural Environment 
 
carbon and energy-saving practices in packaging, warehousing, 

Goals 2021 (carbon peak and carbon neutrality goals)

 awarded 

more than 80% of JD

s upstream brands will be motivated to develop 

69

Low-Carbon Supply Chain 

Based on green and high-efficiency supply chain best practices, 

“

”

the 

Green Stream Initiative

 presents an important corporate 

JD.com has been officially selected as one of the 

Best 

its findings in exploring 

“

all-chain carbon reduction measures,

sustainability strategy of JD.com, which carries out various low-

Practices for Enterprises to Achieve Sustainable Development 

“

”

transportation, and recycling. With the continuous 

by Global Compact China Network, which represents the 

implementation of the 

Green Stream Initiative,

 the Group is 

efforts and contributions made by JD.com in responding to 

“

”

committed to shaping a symbiotic ecology to empower the 

global compact principles and promoting global sustainable 

sustainable development of global business society. Relying on 

development.

Green Packaging 

Regarding packaging design and use, JD.com always adheres 

to the principle of being green and sustainable and practices 

the concept of green packaging from the aspects of packaging 

material optimization, use of circular packaging, and the 

reduction of packaging. By the end of 2021, JD Logistics has 

driven the whole industry to reduce the consumption of 

disposable packaging by nearly 10 billion pieces.

Packaging Material Optimization 

”

JD.com advocates the use of renewable green materials, develops 

delivery bags applying degradable materials to replace petroleum-

based plastic bags, and is committed to promoting 100% renewable 

and replaceable packaging materials. It is estimated that by 2030, 

’

environment-friendly packaging. 

Circular Packaging 

JD Logistics uses reusable circular delivery boxes, foldable thermal 

insulation boxes, and circular transshipment bags instead of 

disposable plastic packaging. By the end of 2021, circular packaging 
”

“

such as the 

Green Stream Boxes

 have been used 200 million 

JD Logistics has driven the whole industry to reduce 

times. In August 2021, JD Logistics carried out a pilot project of 

the consumption of disposable packaging by  

10

nearly 

billion

 pieces

circular packaging in Haikou, Hainan province, where more than 

10,000 circular packaging boxes were distributed, and for the first 

time the circular delivery bags were piloted to reduce the use of 

disposable PE packaging bags gradually. JD Logistics will strengthen 

the collaboration with the upstream and downstream partners to 

promote the use of circular packaging across the whole supply chain. 

Packaging Material Reduction

As important ways to reduce the amount of delivery packaging 

from the source, the modes of direct procurement from the place of 

origin, direct delivery of primary packaging, and direct shipment of 

the aggregate orders are adopted. JD Logistics encourages upstream 

brands and enterprises to implement primary packaging by providing 

them with preferential policies for warehouse entry. Direct delivery 

of primary packaging has been adopted by thousands of SKUs from 

brands such as P&G and Unilever, which has demonstrated the great 

value in saving the packaging materials. 

“

The 

Green Stream Initiative

”

 boosts packaging reduction by 

engaging the brand partners and empowering the systematic 

green transformation of the industry. So far it has helped save 10 

billion delivery cartons annually and motivates more than 200,000 

merchants and hundreds of millions of consumers to act. During 

the Singles Day Grand Promotion in 2021, each parcel delivered to 

consumers reduced paper packaging materials by 210 grams. Each 

parcel reduced disposable plastics by 11 grams and 25 centimeters of 

adhesive tape on average thanks to the implementation of the Green 

Stream Initiative.

Safeguarding the Natural Environment

70

It is estimated that by 2030, more than 

80%

 of JD

’

s upstream brands will be 

motivated to develop environment-friendly 

packaging

“

Green Stream 

Circular packaging such as the 
”

Box

200

 has been used for  
million

 times

So far, the Green Stream Initiative has helped 

10

billion

save 

 delivery cartons annually 

and motivates more than 

200,000
merchants and hundreds of 
millions of consumers to act

During the Singles Day Grand Promotion in 2021, 

each parcel delivered to consumers reduced paper 

210

packaging materials by 

 grams.  

Each parcel reduced disposable plastics by 

11

grams and 

 centimeters of adhesive tape on 

25

average

2021 JD.com Environmental, Social and Governance Report 
 
 
 
 
 
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72

JD.com Singles Day Grand Promotion 
Leads Sustainable Consumption 

Shopping festivals, such as JD

’

s Singles Day Grand Promotion, 

present great opportunities for us to promote environmental-

friendly products and low-carbon logistics services. At the 

same time, we actively advocate the concept of sustainable 

consumption and a greener lifestyle.

The logistic industrial parks of JD.com are equipped 

with the rainwater collection system. The collected 

rainwater will be used for afforestation irrigation and road 

cleaning in industrial parks. Through the process such as 

heating supply and cooling, rainwater recycling as well 

measures throughout the logistics processes reduced carbon 

emissions by 26,000 tons during the event.

In 2021, JD.com offered massive types of products that meet the 
“

”

green consumption

 standards during the Singles Day Grand 

Promotion. As of November 7, consumers had purchased more 

than 3.5 million energy-saving products and more than 400,000 

water-saving products from JD.com. 

On the aspect of logistics services, recycled packages were used 

11.35 million times accumulatively during the shopping festival, 

which is equivalent to reducing the disposable garbage by 3,400 

tons. At the same time, JD Logistics

 all-chain carbon reduction 

’

“

the distributed photovoltaic installation and systematic 

”

energy transformation, and it plans to build another 

carbon-neutral demonstration park in early 2023. 

Green Warehousing 

The Group actively promotes more intelligent industrial 

parks to achieve zero carbon emissions through 

green 

infrastructure + carbon reduction technology innovation.

’

’

“

”

JD.com

s Xi

an 

Asia No.1

 Logistics Industrial Park has 

obtained the carbon neutrality certification issued by the 

Beijing Green Exchange and Centre Testing International 

(CTI). Shenzhen CTI, a third-party certification body 

authorized by the China National Accreditation Council 

for Conformity Assessment (CNAS), has verified the 

greenhouse gas emissions of the park are in line with 

the international standard ISO14064. According to the 

verification results, the park has realized the application 

of a distributed photovoltaic power generation system 

and an energy storage system on the warehouse roofs 

and independently neutralized part of greenhouse gas 

emissions. With the support and guidance of the Beijing 

Green Exchange, the remaining emissions were offset 

by purchasing Chinese Certified Emission Reduction 

(CCER). Hence Xi

Asia No.1

 Logistics Industrial Park 

’

“
an 

”

has realized carbon neutrality in 2021, becoming the first 
“

”

zero-carbon

 logistics park in China. 

Since 2018, JD.com had fully started the construction of a 

roof photovoltaic power generation capacity ecosystem, 

and comprehensively promoted the deployment and 

application of clean energy based on photovoltaic power 

generation in JD.com

s smart industrial parks. By the 

’

end of 2021, JD.com had completed the installation of 

photovoltaic power generation systems in the first batch 

of 12 smart industrial parks. We expect to build a total 

photovoltaic power generation capacity of 1,000 MW in 

three years, which can provide adequate green energy 

for 85% of JD.com

s smart industrial parks. In addition to 

’

“

Xi

an 

Asia No.1,

 Suqian 

Asia No.1

“

”

’

”

located in Jiangsu province, is also actively promoting 

as the reuse of the reclaimed water, the consumption 

of circulating water in JD

s intelligent industrial parks in 

’

China amounted to about 22,750 tons annually. 

Regarding resource recycling, the management personnel 

of JD logistic industrial parks assign the roles and 

responsibilities of collection and recycling of different 

wastes to various divisions. The property management 

team is mainly responsible for domestic garbage, 

including a designated collection of harmful pollutants 

and classified garbage disposal.  The staff canteen 

team takes care of the kitchen wastes. JD Logistics is 

responsible for recycling logistic waste such as packing 

boxes. With all efforts made, JD aims to minimize the 

impact of wastes on the ecological environment.

In addition, JD.com actively uses green supply chain 

technology to empower the green development of 

the industry. We provided the customized services for 

BMW Hefei to construct the regional aftermarket parts 

center, which has obtained LEED (Leadership in Energy 

and Environmental Design) certification. BMW Hefei 

Aftermarket Parts Distribution Center has become BMW

“

”

first 

green warehouse

 of aftermarket parts in China that 

’

s 

meets LEED certification standards, providing an excellent 

 Smart Industrial Park, 

model for green warehousing development.

During the Singles Day Grand Promotion in 

2021, JD Logistics

 all-chain carbon reduction 

’

measures throughout the logistics processes 

reduced carbon emissions by  

26,000

 tons during the event

Green Transportation  

To make the company

’

s footprints on the road greener, JD 

Logistics has successively deployed new energy vehicles in 

more than 50 cities across the country to replace traditional 

fuel cargo vans. By the end of 2021, the number of new energy 

logistics vehicles reached 20,000, which can reduce carbon 

dioxide emissions by about 400,000 tons per year, equivalent to 

the annual carbon dioxide absorption by 20 million trees. 

At the 2021 Global Smart Supply Chain Summit, JD Logistics 

launched the 5.0 version of autonomous delivery vehicles 

with markedly enhanced automation and speed performance. 

During JD.com Singles Day Grand Promotion, nearly 400 JD 

Logistics autonomous delivery vehicles were in service. These 

vehicles were distributed in over 25 cities across the country, 

and the number of delivered orders increased by over 200% 

compared with the same period of the last year. Autonomous 

delivery vehicles are incrementally becoming a vital supporting 

force in the last mile distribution and safeguarding the delivery 

of anti-epidemic supplies. In the coming two to three years, JD 

Logistics will continue developing and launching thousands of 

autonomous delivery vehicles to improve the user experience 

and logistics efficiency.  

2021 JD.com Environmental, Social and Governance ReportSafeguarding the Natural Environment 
73

74

Part VI

Promoting Inclusive Development of 
the Society

JD.com supports rural revitalization through the “Benfu Plan.” The Plan empowers SMEs with 
digital technology and develops various public welfare activities. It also facilitates the two-way 
flow of resource elements between urban and rural areas, which enables more people to pursue 
a better life and promotes an inclusive society. 

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76

Public Welfare Concept and Policy 

JD Rural Revitalization “Benfu Plan” 

JD.com supports charitable activities through JD Foundation. 

Based on the online public fund-raising platforms such as 
“

“

”

Collecting Objective with Love

 and 

Nuan Dong Philanthropy,

JD.com has launched a series of corporate philanthropy 

“
programs such as the 

Book Sharing

 Children

s Book Donation 

”

’

program.  The main focus areas cover rural revitalization, rural 

education, inclusive medical care, anti-epidemic and disaster 

relief, etc. In 2021, the total amount of JD Foundation

s donation 

’

”

of targeted alleviation efforts in rural areas, including supporting relevant industries, promoting consumption, enlarging employment, 

In 2021, the total amount of JD 

Foundation

s donation exceeded  

’

120

RMB 

million 

Plan

 had driven the production value in rural areas to reach RMB 320 billion, which helped millions of farmers increase their income 

supporting entrepreneurship, giving donations, providing financial support, empowering technology infrastructure, strengthening 

the healthcare system, etc. JD.com has initiated and promoted the 

Benfu Plan

 since October 2020. By the end of 2021, the 

Benfu 

“

”

“

JD.com attaches great importance to serving the development of agriculture, rural areas, and farmers. We have been devoted to the 

nation

s poverty alleviation since 2016. We positively contributed to the complete victory in fighting against poverty through a series 

’

”

exceeded RMB 120 million. By leveraging their own business 

strength, all business units of JD.com actively pursue the 

’
company

s philosophy for public benefit and conduct diversified 

activities to promote the well-being of society.

The Focus Areas of Philanthropic Efforts

We actively fulfill our social responsibilities in safeguarding people

’

s lives, rural revitalization, education support, healthcare, and 

emergency relief by consistently conducting diversified philanthropic programs.

Survival Safeguard

By the end of 2021, the total number of JD.com

’

s full-time employees reached 380,000. We secure the employment and livelihood of 

our employees and their families by providing essential welfare safeguards and rolling out a series of favorable welfare policies that are 

superior to the industry

s average practices.

’

substantially. We take full advantage of our smart and connected supply chain and are committed to interconnecting the rural 

industrial chains. JD.com well demonstrates its five core competencies in supply chain, logistics, technology, finance, and service in 

supporting the nation

’

s rural revitalization strategy.

Supply chain 
empowerment 

New 
infrastructure 
construction 

Supply chain 

Logistics  

Five core 
competencies

Supporting 
industrial 
belts

Ecosystem

Service  

Finance  

Financial 
support

Rural 
grassroots 
health care

Technology 

Smart and connected village

Empowering Rural Industrial Chain with JD’s Supply Chain and Building the “Rural Revitalization 
Expressway” with Five Core Competencies

The promotion of the rural industrial chain is essential for accelerating 

rural revitalization. As of the end of December 2021, JD.com had 

cooperated with more than 1,000 agricultural specialties production 

zones and agricultural industry belts in China. Meanwhile, JD.com 

directly connected to more than 500 large-scale, high-quality vegetable 

planting bases and jointly built more than 70 modernized, standardized, 

and smart farms. By establishing more than 700 online pavilions for 

local specialties, JD.com helped farmers in remote or underdeveloped 

areas to expand market channels for their agricultural and handicraft 

products. At the same time, JD.com provided job opportunities for a 

significant number of migrant workers who returned to their hometowns. 

Meanwhile, JD.com guaranteed solid revenue to more than 200,000 rural 

families through stable income, social insurance, housing fund, etc. 

JD.com guaranteed solid revenue to 

more than  

200,000

 rural families

2021 JD.com Environmental, Social and Governance ReportPromoting Inclusive Development of the Society 
 
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78

Supporting the Supply Chain Construction 
in Central and Western China 

Providing Insurance for Supply Chain of 
Agricultural Products

“

”

We have significantly improved the effectiveness of our logistics 

In 2021, led by JD.com, the AllianzJD Insurance Sichuan branch 

delivery in remote areas by building 

Asia No.1

 Logistics 

developed a demonstrating service model of rural revitalization 

Industrial Park in Urumqi, Yinchuan, Deyang, and other central 

in Xiuwen, Guizhou province. This project planned to provide 

and western regions of China. 

agriculture-related insurance services for famous local kiwifruit, 

covering product liability insurance and price insurance. 

Furthermore, the project benefited the supply chain facilities 

such as production, warehouse, and logistics and helped rural 

’

s expertise in 

Empowering All-Chain of Rural Revitalization by Digitalizing Agriculture and Constructing New 
Infrastructure in Rural Areas

By persistently strengthening our supply chain advantages in the countryside and sharing our solid capabilities 

in infrastructure construction and technology innovation, we set up the all-chain of rural revitalization that 

empowers rural industrial development. In 2021, JD Fresh collaborated with the China Geographical Indications 

Industry Associations(CGIIA) of 21 provinces, municipalities and autonomous regions in China, which advanced 

the sales and brand exposure of local landmark products such as Jiangsu Suqian Diwang Crabs, Fujian Ningde 

Big Yellow Crocker, Guizhou Xiuwen Kiwifruit, etc., and consequently helped agricultural specialty products to 

achieve scalable, high-quality, and brand-driven development. 

JD Technology also fully boosts the sustainable development of rural revitalization. JD Technology assists 

multiple agricultural product brands such as Baishui Apples, Tongchuan Chinese Herbal Medicine, and Sichuan 

“
Meishan Citrus in achieving an industrial upgrade. By initiating the 

Village Empowerment Action

 through our 

9”

Jingxi Farm

, we  led over ten thousand farmers in eight provinces to reduce costs and increase income. This 

10

uplifted the average yield per mu by 10-20% and resulted in cost-saving of up to RMB 50-100 per mu every year (a 

mu=0.0667 hectares). 

’

JD

s private label brand HuiXun cooperates with Dida Agriculture in Shanhe Town of the Wuchang City in 

Heilongjiang province to develop a specialized product of pearl rice that is only ground after the order is 

placed. The cooperation between HuiXun and Dida Agriculture closely connects the very first and the very last 

kilometer in the logistics of agricultural products, which significantly shortens the product circulation process. 

JD.com

s e-commerce platform stimulates product sales for local enterprises and simultaneously helps the local 

’

communities to generate more income. In the meantime, the new business model with a partnership between 

the e-commerce platform and brands also provides a demonstrating model that attracts local youths to start 

businesses back to their hometowns. In 2021, through cooperation with HuiXun, the purchase orders received by 

Dida Agriculture increased by 700%, while the logistics cost decreased by about 40%. 

JD Health launched an online healthcare service, 

“

Zhen Jing Cai,

”

 aiming to increase the accessibility of the 

medical supply chain in the rural areas, and promote the training of rural doctors. Zhen Jing Cai improved the 

digital intelligence capability of medical care institutions in rural areas and helped rural patients get diagnosed 

and receive timely medical treatment. 

9

“

Village Empowerment Action

”

 is one of the specific programs in JD

“

’

s 

Benfu

”

 Plan.

10

 Jingxi Farm is a rural revitalization solution launched by JD

’

s online consumption mall Jingxi.

revitalization in Xiuwen county by exerting JD

insurance. 

Rural Education 

We are committed to promoting education in poverty-stricken 

areas in China. Based on our public welfare platform of 
“

”

Collecting Objectives with Love,

 we have taken on a series of 

corporate philanthropy programs by incorporating our smart 

and connected supply chain capability.

Children Books Donation Campaign 

Since 2018, JD.com has jointly launched a Children Books 

’

’

Donation Campaign with Stars Youth Development Center 

(SYDC). Together with the People

s Daily App, we further 

promoted this Donation Campaign in 2021. This campaign aims 

to help rural schools that lack book resources update their library 

collections, enrich the reading world of children in remote rural 

areas and improve local children

s reading quality. In this event, 

JD

s couriers pick up the books from donors for free and deliver 

’

them to the designated schools under the guidance of the SYDC. 

The Children Books Donation Campaign not only responds to 

the advocacy of 

World Book Day,

 but also promotes book 

“

recycling and contributes to environmental protection. During 

the 2021 event, 67,608 valid children

s books were donated to 

”

’

119 project sites in 17 provinces, municipalities and autonomous 

regions through the JD Giving Platform. 

During the 2021 event,  

67,608

 valid children

’

s books 

were donated through the JD Giving 

Platform

2021 JD.com Environmental, Social and Governance ReportPromoting Inclusive Development of the Society  
’

’

79

80

Rural Children’s Dreams-Come-True Plan 

SOS Children’s Village in China

Emergency Support 

In 2021, JD.com joined hands with the China Social Assistance 

In 2021, we worked with several partnered brands to sponsor 

“
Foundation to launch the 

”

Dreams-Come-True

 public 

a gamification public welfare campaign, 

JD Fun Festival.

“

”

Over the years, JD.com has actively participated in disaster 

mile distribution. Our efficient digital command and dispatch 

relief and epidemic prevention tasks by leveraging its unique 

system provides high efficiency supply services for emergency 

welfare activity, aiming to improve the living conditions for 

We donated various materials and services worth about RMB 

strength in a smart and connected supply chain. As an 

the children in Dayi Hope Primary School of Gaixin Village in 

967,000, including children

s healthcare products, health 

enterprise with the capability to reserve living necessities 

materials allocation. Our self-operated business can help 
”
stabilizer

stabilize prices in special periods, and it is the 

“

 of 

Pu

er City of Yunnan province, Huanggang Primary School 

consultations, household appliances, amusement park tickets, 

for city-level supplies backed by a nationwide supply chain 

emergency support systems in various places. In 2021, JD.com 

’

of Shuangjiang Township in Liping County, Qiandongnan 

etc. We provided livelihood support for the children in SOS 

network, we can quickly respond to situations from regular 

fully leveraged its experiences in anti-epidemic and disaster 

Prefecture of Guizhou province, and Yuhua Hope Primary 

Children

s Villages from remote regions, brought hope to 

times to emergencies. We have a stable and powerful supply 

relief and spared no effort to ensure an adequate supply of 

School of Datai Village in Fuping County, Baoding City of 

hundreds of children who have lost their families and enabled 

chain which can provide the whole process of supply chain 

relief materials in disaster-stricken and epidemic-affected 

Hebei province. We helped the children to realize their dreams 

them to feel warmth and care from the society.  

services from upstream production and procurement to last-

areas. 

according to the 

wish list

 collected from all the school 

“

”

children, aiming to convey social values. 

Assist Regular Health Management When Epidemic Prevention Becomes Routine

Medical Health 

By organizing thematic public welfare activities on 

international health days, JD.com advocates a healthy lifestyle 

and calls on the whole society to care for patients with various 

major diseases. 

JD Health’s Rare Diseases Care Program 

On the eve of the Rare Diseases Day 2021, JD Health launched 

“

the 

Rare Diseases Care Program
”

”

“
 and established the 

JD 

Health Rare Diseases Care Fund

 together with the Beijing 

Illness Challenge Foundation (ICF). By connecting forces 

from all walks of life, we build a one-stop solution platform 

“
integrating 

”

medical consultation, medication, insurance, 

and public welfare,

 and provide comprehensive medicines 

and medical services for rare disease populations to help 

them alleviate three major barriers namely, the difficulty in 

accessing high-quality diagnosis and treatment, necessary 

medicines and financial support. In 2021, more than 24,000 

patients with rare diseases purchased relevant medicines and 

obtained corresponding medication services from JD Health, 

and the Fund has aided 69 patients with rare diseases.

“Oxygenate Life” Project for Pneumoconiosis 
Patients 

On World Breath Day in June 2021, the JD Foundation and 

nonprofit organizations such as DaAiQingChen, launched 

public welfare science popularization activities, drawing 

’
the public

s attention to respiratory health and care for 

pneumoconiosis patients. In addition to popular science 

activities, JD Foundation launched the second phase of the 
“

”

Oxygenate Life

 project, which sourced 15 oxygen generators 

JD Health 
Free Online 
Consultation 
Services

Intelligent 
Government 
Service Hotline

COVID-19 
Vaccination 
Information 
Sharing Platform

JD Health also offered free online consultation services in these areas, so as to effectively meet people

’
s 

urgent need for healthcare support. 

JD.com introduced a new generation of intelligent government service hotline, which supported 

the local governments with epidemic screening work during the outbreak of epidemic in Dongguan, 

Guangdong Province in December 2021, and completed the joint screening work in only 4 hours, serving 

millions of citizens in the city. And the feedback information was collected, analyzed, and assessed to 

generate detailed reports, which were used by city governors and relevant epidemic prevention and 

control departments as a piece of important information to carry out precise anti-epidemic measures.

JD Health upgraded its online reservation and onsite testing service of nucleic acid testing and 

launched the 

COVID-19 Vaccination Information Sharing Platform

 to help residents get timely 

“

”

vaccination information in their cities. 

and 200,000 masks to donate to pneumoconiosis patients. 

Joined Responsibility and Efforts on AIDS 
Prevention  

Collaborating with the Chinese Foundation for the Prevention 

of STD and AIDS, JD Health launched a special event on World 

AIDS Day, introducing a one-stop anti-AIDS solution ranging 

from relevant knowledge sharing on HIV/AIDS prevention, to 

treatment, providing reliable healthcare services to all the 

people regardless of their conditions. 

Green Online 
Channel for 
COVID-19 Insurance 
Claim

AllianzJD opened the original-bill-free mode for minor claim cases during the epidemic period, and 

the green online claim channel is opened for all COVID-19 medical cases, which is of great significance 

under the global outbreak of COVID-19. AllianzJD also launched a series of innovative products and 

services for companies with a global business presence and provided relevant support for global 

transshipment and medical services for the COVID-19 epidemic cases. There were 1,197 COVID-19 

related claims throughout 2021, with a total indemnity of RMB 11.34 million, including many overseas 

claims cases, and more than 95% of claims were settled through the green online channel. 

“

The 

69

JD Health Rare Diseases Care Fund

”

 has aided  

 patients with rare diseases in 2021

15

 oxygen generators 

 masks to donate to 

JD Foundation sourced 

200,000

and 

pneumoconiosis patients

2021 JD.com Environmental, Social and Governance ReportPromoting Inclusive Development of the Society 
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82

Materials Supply and Transportation Support 

Animal Protection 

JD.com highly values the timely supply of emergency materials in case of disasters, epidemics, and other major accidents. JD 

has made a commitment that the managers of JD

’

s warehouses near the site of emergency are endowed with the authority to 

pet food supply of stray animal rescue stations. 

We actively cooperate with animal protection foundations as well as rescue stations and undertake philanthropic actions to ensure the 

donate relief items needed by disaster areas from the warehouses without getting approval from upper management. 

After the outbreak of flood disasters as well as the regional epidemics, JD.com kicked off the emergency mechanism 

immediately to exert the capacity of logistics infrastructure and ensure that living necessities and relief materials are delivered 

to the affected areas in a timely and efficient manner. During the flood season in Henan province, JD.com rapidly raised and 

’
transported several disaster relief materials to the disaster-stricken areas. On the anti-epidemic front line, JD.com

s autonomous 

delivery vehicles undertook the heavy responsibility of ensuring the supply of livelihood materials in the epidemic control areas. 

And JD Health launched a 24-hour free online consultation service, provided emergency supplies of disinfection and epidemic 

prevention materials, and set up an offline medical rescue team to carry out onsite diagnosis and treatment. 

JD Super, JD.com

’

s omnichannel supermarket actively conducted the stock-taking with various brand owners and suppliers. 

The physical stores of our offline brand, such as SEVEN FRESH, replenished the livelihood supplies to ensure an adequate supply 

with stable prices in cities under the medium and high COVID-19 risks for at least 20 days. 

Supported Hong Kong for Epidemic Relief with 
Various Measures

JD announced a donation of RMB 100 million worth of anti-epidemic relief 

“
JD Pet worked with nonprofit organizations and various pet-caring brands to launch the 

Warm Winter Care Plan

”

during the 2021 JD.com Chinese New Year Grand Promotion. The Plan donated 10,000 kilograms of pet food for 

stray animals.

JD launched the 

“

Order for Philanthropy Project

”

 in 2021. Consumers can convert every online purchasing order on 

JD.com into the caring energy to donate. JD and pet product brands will match the caring energy to donate the pet 

food and vaccination services to stray animal rescue stations. The project provided concrete help to the stray pets, 

helped reduce the homeless animals, and mitigated the related social problems as well.

’
s Open Platform  according to the 
JD.com has formulated the Prohibited Goods and Information Management Standard for JD.com

Law of the PRC on Wildlife Protection, the Regulations of the PRC on the Implementation of Terrestrial Wildlife Protection, the Fisheries 

Law of the PRC,  as well as other relevant laws and regulations. The Standard prohibits the sale of animal killing tools, equipment, and 

accessories that seriously endanger animal safety, including electric fish traps, bird nets, hunting clips, stumble covers, etc. JD also 

sorts out the common illegal hunting and fishing tools by establishing a special team. The special team also adopts an interception 

strategy empowered by digital technologies, as well as takes manual inspections ensuring to interdict illegal commodities before, 

during, and after the illicit products occur on our platform. We delist all illegal items and effectively cut off the selling channels for 

illegal hunting and fishing tools on our platform, which help prevent the wildlife and fishery resource from being damaged and make 

our own contribution to the ecological environment protection.

supplies to healthcare professionals in Hong Kong on February 18, 2022. JD 

also maintained close communication with the social organization 

Hong 

Kong Community Anti-Coronavirus Link,

 to provide support whenever 

”

“

necessary in the fight against the pandemic resurgence in Hong Kong. 

Thanks to the rapid response mechanism of the strong supply chain 

system, the first batch of JD

s donations of 6,000 cartons of epidemic 

’

prevention supplies successively arrived in Hong Kong on February 23, 

2022. Furthermore, to meet Hong Kong residents

 surging demand for 

’

anti-epidemic and life necessities, JD mobilized inventories and set up a 

special portal on its App to offer online shopping convenience for Hong 

Kong customers.  In addition, JD Health launched a free online consultation 

service for users in Hong Kong to have easy access to healthcare advice 

from telemedicine doctors and multimedia guidance on coronavirus 

infection prevention. 

2021 JD.com Environmental, Social and Governance ReportPromoting Inclusive Development of the Society 
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84

Thematic Report on Climate-related Financial 
Information Disclosures 

The crisis of climate change is threatening the safety of business assets and operations, while proactively tackling climate change can 

bring new opportunities for sustainable business growth. Meanwhile, business activities are also one of the principal causes of global 

warming. Enterprises are playing an increasingly important role in global climate and environmental governance. JD.com is committed 

to building a more productive and sustainable world. Relying on its business impact alongside the supply chain, JD.com is taking a 

leading role in engaging more partners in climate actions. In 2021, JD.com made a carbon reduction declaration to the whole value 

chain it operates in, established a green financial framework, and continued to expand the influence of the Green Stream Initiative. 

JD.com is accelerating its low-carbon development through technology, promoting the green transition of the industry, and leading 

the society towards greener consumption. 

’
The recommended framework released by Task Force on Climate-related Financial Disclosures (TCFD) in 2021 is the world

s most 

influential and widely applied climate information disclosure standard. Referring to the framework suggested by TCFD, JD.com 

disclosed its climate-related governance structure, the strategic process of risks and opportunities identification, risk management, 

and goals.

Governance

The Board’s Oversight of Climate-Related Risks and Opportunities 

’
s climate-related risks and opportunities. 
The Board of Directors of JD.com has continuously promoted the governance of the company

The board of directors follows the company

s ESG governance system structure and cooperates with the Strategy Execution Committee 

’
(SEC) to jointly manage, supervise, and regularly review the implementation and progress of the company

s climate governance. 

’

Management’s Role in Assessing and Managing Risks and Opportunities 

Socio-economic 
environment13

The SEC conducts daily supervision and reporting with respect to climate-related risks and opportunities governance. At the same 

time, the ESG Task Force of JD.com is responsible for coordinating the daily management of climate-related risks and opportunities 

and collaborating with the relevant responsible persons from business groups and units to implement and promote related work. 

Strategy 

In Different Climate Scenarios11, the Forecast of Macro-Environmental Situation Confronted 
by JD.com 

To better understand the potential impact of climate change on JD

’

s business, JD.com conducted a climate scenario analysis for JD

’

s 

external business environment in 2025 and 2030, including ecological, economic, social, etc., based on the shared socio-economic 

pathway (SSP) assumption adopted by the Intergovernmental Panel on Climate Change (IPCC). 

12

11

SSP1 and SSP3, i.e., emission scenarios under different climate policy interventions.

Table 1: Forecast of Macro-Environmental Situation that JD.com May Face in Different Climate Scenarios 

Natural 
ecology12

 ●

 ●

 ●

 ●

 ●

 ●

 ●

 ●

 ●

 ●

 ●

SSP1 (low emission scenario with strict climate 
change policy intervention) 

SSP3 (high emission scenario without 
climate change policy intervention) 

Mean temperature: 1.6℃ higher in 2040 than in the pre-

industrial period (a rise of 2.0℃ as in 2100).

Sea level rise: 0.1m higher in 2040 than the current level (a 

rise of 0.4m as in 2100).

Extreme climates: the frequency and intensity increase to 

some extent.

Precipitation: When the temperature rises by 1.5-2.0℃ , 

many parts of the world will encounter more severe 

 ●

 ●

 ●

 ●

Mean temperature: 1.6℃ higher in 2040 than 

in the pre-industrial period (a rise of 3.9℃ as in 

2100).

Sea level rise: 0.1m higher in 2040 than the 

current level (a rise of 0.6m as in 2100).

Extreme climates: the frequency and intensity 

increase significantly.

Precipitation: When the temperature rises by 2.0-

agricultural and ecological drought, while the precipitation 

4.0℃ , most parts of the world will undergo more 

intensity in certain localities will increase by 10.5%-14%. 

serious agricultural and ecological drought, 

Global climate policy: major countries and regions in 

the world have announced the carbon neutrality paths 

(including China

’
s carbon peak by 2030 and neutrality goals 

by 2060) and strictly implemented the planned targets. 

Global business models: from fossil fuel-dependent 

economy to renewable energy-driven economy.

Greenhouse gas emissions in China: the carbon dioxide 

emission per unit of GDP will decrease by 18% in 2025 as 

compared with that in 2020, and by more than 65% in 2030 

as compared with that in 2005. 

Carbon price in China: in 2025 and 2030, the carbon price 

is expected to reach RMB 63-87 and RMB 77-139 per ton 

respectively. 

Energy consumption structure in China: the proportion of 

non-fossil fuels in primary energy consumption will reach 

20% in 2025 and 25% in 2030. 

New energy vehicles in China: by 2025, the sales of new 

energy vehicles will reach about 20% of the total sales of 

new cars; and by 2030, the proportion of vehicles powered 

by new energy and clean energy will reach about 40%. 

Consumption trend in China: by 2025, the green 

consumption will be widely popularized, and the market 

share of green low-carbon products will be significantly 

while the precipitation intensity in certain 
localities will increase by 14.0%-30.2%. 

 ●

 ●

 ●

 ●

 ●

 ●

 ●

Global climate policy: some countries and 

regions still lack carbon neutrality goals and 

have no detailed short-term climate actions and 

long-term goals. 

Global business models: profit-driven business 

model, which fails to properly consider the 

environmental and social impacts, without 

obvious fluctuation in renewable energy 

portfolio. 

Greenhouse gas emissions in China: as in 2030, 

greenhouse gas emissions will increase by 38% 

compared with the present level. 

Carbon price in China: as in 2025 and 2030, the 

carbon price keeps the same as that of 2021, 

which is RMB 49-56 per ton. 

Energy consumption structure in China: the 

proportion of non-fossil fuels in primary energy 

consumption maintains as that in 2020, about 

16%. 

New energy vehicles in China: the proportion 

of new energy vehicle sales to total new vehicle 

sales maintains as that in 2021, which is 11.25%. 

Consumption trend in China: the concept of 

increased; by 2030, green consumption will become the 

green consumption is still not dominant, and the 

conscious choice of the public, and green and low-carbon 

market for green low-carbon products is limited. 

products will be dominant in the market. 

13

Sources: the sixth assessment report of the Intergovernmental Panel on Climate Change (IPCC) Working Group (WGI) and the CMIP6 climate model. 

’
Sources: Action Plan for the Nation
s Carbon Peak before 2030 issued by the State Council in 2021, Guidance on Climate Disclosures issued by HKEX in 2021, national 
’
carbon market transactions as of the end of 2021 issued by the Ministry of Ecology and Environment, China
’
2021, China
’
s Daily, the Implementation Plan for Promoting 
Council at the end of 2020, the proportion of new energy vehicles in China as of the end of 2021 issued by People
’
Green Consumption  issued by the National Development and Reform Commission and other departments in 2022, and the Carbon Neutralization Path of China
s 
Energy Industry  issued by the International Energy Agency (IEA) in 2021. 

s carbon price survey in 2021 issued by China Carbon Forum, the New Energy Vehicle Industry Development Plan (2021-2035) issued by the State 

s carbon market price forecast issued by Refinitiv in 

2021 JD.com Environmental, Social and Governance ReportThematic Report on Climate-related Financial Information Disclosures 
 
 
 
 
 
85

86

Potential Risks and Opportunities for JD.com in Different Climate Scenarios 

By collecting the information provided by various departments and combining it with literature-based studies on climate, 

macro-environment, industrial policies, etc., we analyze the potential impacts of high emission scenarios and low emission 

scenarios on our operation, supply chain, retail business, technological innovation, and investment and financing. We 

then identify the potential physical and transition risks in different climate scenarios. We define risks and opportunities as 

short-term (S), medium-term (M) and long-term (L) influence periods according to whether the risks and opportunities have 

affected the business and their impact cycles

14
. 

High emission scenario (SSP3), the potential impact of physical risks on JD.com business, risk identification and impact cycle. 

Physical risk 
classification

Business 
impact 
brought by 
physical risks

Heatwave, Sea Level Rise, Flood, Frequent Extreme Weather, and Biodiversity Loss. 

According to the 2021-2022 global risk ranking of the World Economic Forum Global Risk Perception 

Survey (GRPS) in the next decade, climate-related risks such as climate action failures, extreme 

weather, and biodiversity loss are listed as the three most severe global risks. At the same time, the 

research also suggests the potential consequences caused by these climate-related physical risks, 

especially the impact on the sustainable development of enterprises. These impacts include Natural 

Resource Crises, Human Health Crises, Ecological Environment Damage, and Infrastructure Failure. 

Based on these impact dimensions, we summarize and describe the potential risks of JD.com. 

Table 2: Potential impact of physical risks on JD.com business in high emission scenario (SSP3), risk 
identification and impact cycle 

Strategic 
dimension

Impact 
dimension

Risk description

Physical risk 
classification

Impact 
Cycle

 ●

The frequency of extreme natural disasters such as extreme 

precipitation, floods, typhoons, thunderstorms and extreme high/

low temperature weather events caused by climate change will 

increase, which damages the buildings and operational stability 

such as office buildings, smart industrial parks and data centers, 

and increases the cost for maintaining infrastructure such as 

warehouses and data centers. According to relevant statistic 

data, from 2000 to 2019, the frequency of flood disasters in China 

increased significantly as compared with the period from 1980 to 

Operation

Infrastructure 
Failure

1999. In 2021, Henan and Shanxi Province suffered from extreme 

precipitation events

, which caused serious disasters and had an 

15

impact on warehousing and operation sites.

 ●

Future sea level rise may force the infrastructure and business 

in coastal areas to relocate to inland areas, which will increase 

operating costs.

Operation

Human Health 
Crises;

Ecological 
Environment 
Damage

 ●

 ●

 ●

 ●

The increased risk of infectious diseases

16

 and air pollutants caused 

by climate change will affect the health and safety of employees, 

especially front-line employees.

Increased heat weather events will reduce the working efficiency 

of employees of JD.com, endanger health and safety, and increase 

high temperature subsidies and medical expenses.

With the increasing frequency of drought disasters, the consequent 

wildfires will cause heat damage. The smoke and dust will harm 

public health. For example, compared with the period 2001-2005, 

the annual average wildfire exposure

 in China for the period 2016-

17

2020 increases by 24.5%

18
.

’
s suppliers, customers or business partners are threatened 
If JD.com
’

in respect to health and safety, JD com

s operation may be 

interrupted and damaged.

Floods, typhoons, thunderstorms, higher frequency of extremely high/

low temperature weather caused by climate change will increase 

the possibility of damage to logistics infrastructure (including 

business-related facilities, regional order fulfilment centers, front-end 

distribution centers, other newly-established warehouses, distribution 

Infrastructure 
Failure

stations or self-pickup outlets, and road facilities), which will lead 

to the reduction of operational efficiency or even failure of regional 

order fulfilment centers, and subsequently a negative impact on 

Supply  
chain 
management

Ecological 
Environment 
Damage;

Nature 
Resource 
Crises

commodity transportation, delivery and sales of goods. For example, 

severe rainstorm and flood will damage the logistics planning of route, 

storage and transportation network, and the battery components 

of transport vehicles may be damaged due to heatwave or extreme 

cold weather, which will affect the express delivery efficiency and the 

enterprise income.

The flood, typhoon, thunderstorm, and high frequency of extreme 

high/low temperature weather caused by climate change will affect 

the supply and transportation of raw materials, which will lead to the 

higher price of raw materials or the challenge to commodity supply 

and inventory. Seasonal commodities such as rain gear and quilts 

will adversely affect the profitability and business performance of 

’
s brands and partner businesses. For example, the offline fresh 

JD.com

stores operated by JD.com

s 7FRESH rely on continuity and timeliness 

’

’

of various suppliers and sellers in providing and distributing JD.com

s 

of Extreme 

storage of perishable products. However, if major suppliers or sellers 

Weather

encounter extreme weather events, and the production and quality 

of agricultural products decline, JD.com

s product inventory may be 

’

 ●

 ●

 ●

 ●

 ●

 ●

 ●

 ●

Biodiversity 

Loss

Heatwave

M

S

L

Heatwave

Flood

Frequent 

Occurrence 

of Extreme 

Weather

M

L

Heatwave

Flood

Frequent 

Occurrence 

S

M

 ●

 ●

 ●

 ●

Heatwave

Flood

Sea Level Rise

Frequent 

Occurrence 

of Extreme 

Weather

M

L

seriously damaged, thus affecting the whole supply chain.

Consumers/
users

Ecological 
Environment 
Damage

Climate change leads to the destruction of the ecological environment 

and brings challenges to food chain operation as well as food safety and 

quality, consequently reducing consumer satisfaction and increasing 

’
potential health risks. For JD.com, the cost for restoring consumers

 ●

Biodiversity 

S

M

Loss

satisfaction and protecting their rights and interests will also increase 

accordingly.

14

 As defined in this topic, short-term is designated for less than 2 years, medium-term for 2-5 years, and long-term for more than 5 years. 

15

16

 Source: 2021 Lancet Countdown Annual Report on Population Health and Climate Change, China Edition  released by the Lancet Countdown Regional Centre in Asia.

”
 Source: �May Coronavirus pneumonia exist for a long time?� released by UNEP in 2020

17

 Average number of days per year that people are exposed to wildfires. 

18

 Source: 2021 Lancet Countdown Annual Report on Population Health and Climate Change, China Edition released by the Lancet Countdown Asia Center. 

2021 JD.com Environmental, Social and Governance ReportThematic Report on Climate-related Financial Information Disclosures 
   
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88

Low emission scenario (SSP1), potential impact of transition risks on JD.com business, risk identification, and impact 

cycle. 

In respect to the risk of business transformation caused by JD

’

s climate actions, the tightening of macro policies 

in the low emission scenario and the holistic low-carbon transformation tendency may bring enterprises more 

potential policy restrictions, which will affect JD.com

’

s operation and income. 

Supply chain 
management 

Based on the sources of transition risk caused by climate change, the risks can be defined as: Policy and Legal, 

Technology, Reputation, and Market.

Table 3: Climate-Related Transition Risks and Strategic Dimension, Risk Description, Classification and 
Impact Cycle of JD.com in Low Emission Scenario (SSP1) 

With the tightening of the national policy on dual control of energy 

consumption intensity and total amount, the power consumption of 

high-energy-consuming enterprises is limited, and the electricity price is 

increased, and the excessive response to energy transition will impact the 

energy market. The supply of high-energy-consuming industrial products 

will shrink, and enterprises in key emission industries will face the 

pressure of capacity contraction, which may lead to the price increase of 

raw materials and the adjustment of industrial structure. Some suppliers 

of JD.com will also be potentially affected, and directly manifested in poor 

supply and rise of purchase prices. 

 ●

 ●

Policy and 

Legal

Technology 

S

M

The measures taken to cope with climate change, such as the 

Stream Initiative,

 including the use of new energy, research and 

”

“

Green 

development and purchase of carbon reduction technologies and low-

’

s operating costs in the 

carbon infrastructure, will increase the company

short term. 

Pressure 
from the 
supply side

Pressure 
from the 
transition 
cost 

Risk description 

Classification 

Impact 
Cycle

Strategic 
dimension 

Low-carbon 
development 
trend of the 
society

Many countries and regions may implement stricter climate-related policies (such as 

“
implementing carbon price mechanism and shifting to renewable energy); 
Opinions 

of the Central Committee of the CPC and the State Council on Carbon Dioxide Peaking 

and Carbon Neutrality in Full and Faithful Implementation of the New Development 

”
  and 

’
“
s Carbon Peak Before 2030
Action Plan for the Nation

”
 have clearly 

Philosophy

pointed out the safeguard schemes, such as scientific and technological support, energy 

security, financial and monetary pricing policies, etc., for implementing the carbon 

neutrality and emission peaking goals in key domains, industries and regions, as well as 

the transition trend of regionalization and industrialization. 

Supply chain 
management 

Laws and 
regulations 
related 
to green 
supply 
chain are 
increasingly 
strict. 

China is intensively promulgating policies and regulations related to 

green transportation, plastic pollution control and green industrial 

park development during the 14th Five-Year Plan period. If we fail 

in strengthening compliance management and promoting the 

transformation in time, the logistics business of JD.com will face increasing 

regulatory pressure. 

 ●

“
Transportation: The 
14th Five-Year Plan for Green Transportation

”

clearly puts forward the green transition strategy of logistics 

transportation and specifies more quantitative targets in reducing 

pollution and carbon emission, energy consumption structure of 

logistics vehicles and transportation structure, which has become the 

mandatory task that JD.com must complete. 

 ●

 ●

Packaging: The 
”

“
14th Five-Year Plan of Action for Plastic Pollution 

Control

 and related packaging policies of the postal service and 

logistic industry put forward clear requirements and quantitative goals 

for the whole chain governance of plastic packaging, especially the 

reduction, standardization, circulation and easy recycling of e-commerce 

and delivery packages, and specify a clear timetable for packaging 

transformation and optimized management in JD.com. 

Industrial parks: 

“
The Implementation Plan for Special Action of 

”

Green Development of National High-tech Zones

 points out that it is 

necessary to cooperate with industrial parks in urban energy green 

transition and maximize the use of clean energy and recycling-targeted 

transformation of parks to build a low-carbon city and develop a low-

carbon economy. 

 ●

 ●

Policy and 

Legal

Technology 

S

M

Public attitudes and consumption preferences have shifted, with more attention paid 

to the low-carbon attributes of commodities; and the younger generation attaches 

importance to the social value of enterprises when looking for jobs. Shifts in market 

preferences (such as consumer preferences, supply and demand) may lead to an increase 

’

 ●

Policy and 

Legal

M

S

L

Social and 
cultural 
transformation 

in consumers

 demand for environmentally friendly products, which in turn will lead 

to potential cost increase, including but not limited to the cost caused by changes in 

manufacturing technique, processes and facilities, or the cost increase in raw materials, 

etc. If we lag behind our peers in grasping the direction of market changes, we may lose 

revenue and market share. For example, 

the Notice of the General Office of the Ministry of 

Commerce on Promoting the Green Development of E-commerce Enterprises

”
  encourages 

“

e-commerce platforms to actively promote green consumption and expand sales of 

energy-saving, environment-friendly and green products. 

Driven by policies, the superposition effect of the 

“

dual revolution

”

 of information 

technology and energy technology will be further revealed, and the emission reduction 

effect of new infrastructure on the intelligent upgrading and transformation of industries 

and the synergy of green elements will be fully exerted. JD.com shall develop its industry 

insight and enlarge the investment in research and development of energy-saving and 

emission reduction technology solutions to tackle the needs of various industries in 

some key areas of new infrastructure, such as data center efficiency, artificial intelligence, 

industrial internet, etc. Without implementing that, JD will lose its first-mover advantage 

in the trend of green transformation of the society, which may further affect the future 

revenue. It is also necessary to evaluate the corresponding risks in the research and 

development and application of technologies. 

Technological 
progress and 
application 

 ●

 ●

 ●

 ●

 ●

 ●

Market 

Reputation 

Policy and 

Legal

M

S

L

Technology 

Policy and 

Legal 

Reputation

M

L

Climate 
investment 
and  
financing 

Research shows that there is still a huge funding gap to accomplish the green 

transformation. Policies encourage investment flowing to green enterprises and establish 

a complete system for green credit, supervision, and rating management. By the end of 

2021, the central bank had successively launched tools for supporting carbon emission 

reduction and refinancing for clean and efficient utilization of coal to provide preferential 

 ●

interest rate support for eligible projects. At the same time, ESG investment, which takes 

enterprise environmental risks, especially climate risks as an important dimension of 

consideration, is developing rapidly. If JD.com fails to timely and quantitatively assess 

the climate-related risks and comprehensively evaluate the systematic impact of low-

carbon transformation on business, it may lose some potential investment and financing 

opportunities. 

Policy and 

Legal 

M

L

2021 JD.com Environmental, Social and Governance ReportThematic Report on Climate-related Financial Information Disclosures 
89

90

Transition Opportunities in Response to Climate Change 

JD.com insists that green development is the main driver for the high-quality development. We aim to seize the opportunity of a new wave of 

the scientific and technological revolution and industrial market transformation in the process of transforming to a low-carbon economy and 

provide more efficient and innovative solutions to tackle global climate risks through our technological innovation.

Table 4: Strategic Direction, Transition Accomplishment, Classification and Impact Cycle Under the 
Background of Low-Carbon Economic Transformation of JD.com 

Strategic 
direction 

Opportunity 
and strategy 

Transition accomplishment

Classification 

Impact 
cycle

Develop 
photovoltaic 
industrial 
parks 

In 2021, JD.com has completed the construction of the first batch of 12 

“

”

photovoltaic power generation systems for 

Asia No.1

 smart industrial parks, 

and another 1,000 megawatts of photovoltaic power generation capacity is 

expected to be built in three years by JD.com, providing green energy for 85% 

of JD.com smart industrial parks. Photovoltaic power generation can provide 

abundant, clean, and safe energy sources. Under the requirement of carbon 
neutrality, the market space of photovoltaic industry will gradually expand. 

JD.com has formulated the Green Finance Framework, which systematically 

demonstrates the principles and processes of green finance in funding 

 ●

Energy 

source 

M

Supply 
chain

Promote 
green finance 

sustainable development projects. At the end of 2021, a five-year $2 billion green 

 ●

syndicated loan was signed. Green financing can facilitate the projects that have 

Markets

M

positive environmental impacts and promote sustainable practices, so as to 

support the Group

s green and sustainable development strategy. 

’

Monitor the 
climate risks 
by using big 
data 

Green 
operation 

Build 
infrastructure 
with climate 
resilience 

JD.com will further explore new data management methods to provide early 

warning and decision-making support for the potential harm to employees when 

working in severe weather and the fluctuation of business volume caused by the 

concentration of social demands in extreme weather. 

On the other hand, extreme weather may increase employees

’

 demand for 

 ●

Resilience 

L

remote work, and we will improve the performance of the data system to meet 

this demand. Through data-enabled and system-supported measures, the 

management risks caused by climate change can be reduced, and the internal 

management efficiency of the organization can be improved. 

 ●

When constructing JD.com

’

s new headquarters buildings NO. 2 and NO. 3 

and its Southwest China headquarters office buildings, the designers fully 

considered the possible influence of extreme weather on the buildings. The 

concept of sponge city design is adopted to maximize the natural infiltration 

of rainwater, replenish groundwater resources, where rainwater storage tanks 

are set up to reduce the drainage pressure of municipal rainwater system. 

 ●

In JD.com

’

s Smart Industrial Parks, emergency response plans are formulated 

for all kinds of extreme weather, including but not limited to wind-proof 

appliance for typhoon and windy weather, heavy rain flood control, snow 

sweeping and anti-freezing for blizzard weather, lightning shielding and 

 ●

 ●

detection for lightning weather, etc. 

Plans for dealing with extreme weather have been made for JD.com

’

s Data 

Center. It is capable of weathering typhoons, lightning, rainstorms, and high 

temperature respectively. 

Infrastructure construction with more climate resilience can not only 

effectively resist climate disasters, but also make full use of natural resources, 

reduce water and electricity consumption of buildings and greenhouse gas 

emissions. At the same time, it helps reduce costs and meet the requirements 

of environmental supervision for emissions. 

 ●

Resilience 

S

M

Consumer/
user

Develop 
new energy 
vehicles and 
optimize 
transportation 
routes

Promote 
green 
reusable 
logistics 
packaging 

Improve the 
resilience of 
supply chain

Introduce 
green 
products and 
services

Provide 
energy-
saving and 
carbon-
reducing 
services for 
enterprises 
through 
digital 
intelligence 

 ●

 ●

 ●

 ●

As of April 2021, JD.com has deployed new energy vehicles in more than 

50 cities in seven regions of the country and made extensive use of clean 

energy charging infrastructure to reduce carbon dioxide emissions by at 

least 400,000 tons per year. By 2030, JD.com will replace and upgrade 100% 

logistics vehicles with new energy logistics vehicles. 

JD.com uses big data to allow real-time route optimization, and warehouse 

and transportation network planning, to reduce the number of vehicles 

en route and improve the full-load rate of returning vehicles. Some freight 

transportation modes are changed from road transportation to railway 

transportation, and the green transportation pattern is fully implemented to 

optimize the logistics transportation efficiency. 

For logistics packaging, we are committed to promoting 100% renewable 

and replaceable packaging, replacing traditional petroleum-based plastic 

bags with packages made of green degradable materials, aiming to engage 

80% of upstream partner brands by 2030 to conduct eco-friendly packaging 

 ●

Resource 

efficiency 

M

L

research and development. 

By continuously promoting the recycling of packaging, under the 

Stream Initiative,

 the reusable packages have been used for 200 million 

”

“

Green 

 ●

Resource 

efficiency 

M

L

times, and through the linkage of more than 200,000 merchants, this action 

saves 10 billion delivery cartons every year. It has driven hundreds of millions 

of consumers to participate in this initiative, effectively reduced the cost of 

packaging materials, and raised public awareness of recycling. 

For commodities with sales vulnerable to extreme weather and climate 

change, such as seasonal commodities like umbrellas, rain gear, quilts, etc., it 

is necessary to timely adjust inventory according to weather changes to avoid 

 ●

out-of-stock or dull of sale; and for primary products of agriculture, forestry, for 

’
instance, an annual purchasing plan shall be made, ensuring at least one year

s 

Resilience 

S

M

supply, and increasing the cold storage space.  

JD.com offers massive types of 

“

green commodities

”

 to customers. Through 

intelligent recommendations to guide green consumption, the energy-saving 

appliances sold every year can reduce carbon emissions by nearly 2 million 

tons. As one of the first batch of national pilot companies, JD.com has fully 

implemented the practice of electronic invoicing. According to statistics, in 

2021, more than 2.8 billion electronic invoices were issued by JD.com, thus 

saving about 16,000 tons of paper, equivalent to less felling of over 310,000 

adult trees and reducing carbon emissions by 15,000 tons. The supply of 

green products and services can help shape the concept of green sustainable 
’
consumption, while strengthening JD

s branding and market value in supplying 

green products.  

The demand for professional consulting regarding the nation

’
s carbon peak and 

neutrality goals from the government and enterprises, as well as establishing 

a digitalized carbon neutrality platform will gradually expand in the future. 

 ●

Products/

services

S

JD Industry takes the advantages of technologies such as internet of things, 

big data and artificial intelligence to develop digital intelligent 

dual-carbon 

brains

 for the government and industrial parks respectively. Combining the 

”

“

competences in industrial supply chain and industrial internet technology base 

 ●

Products/

and integrating the databases encompassing the energy, carbon emissions, 

services

M

L

carbon footprint and carbon emission factors, we conduct real-time monitoring 

and analysis of energy consumption and carbon emission data. We also track 

s carbon peak and neutrality goals accomplishing process through 

’
the nation

the analysis of energy structure and industry benchmarking and enable the 

industry to achieve the high-quality management in energy conservation and 

carbon reduction. 

2021 JD.com Environmental, Social and Governance ReportThematic Report on Climate-related Financial Information Disclosures91

Risk Management 

JD.com’s Process of Identifying, Assessing and Managing Climate-Related Risks 

Referring to the sources of 

climate-related financial 

The key climate risks are further 

Climate-related risk management 

screened through literature 

will be integrated in the SEC 

information disclosure, and 

research, combined with the 

discussion of key issues and ESG

’

s 

combining the possibility and 

key expectations of government 

overall management framework. 

scope of risk occurrence, the 

regulators, investors, and 

Under the supervision and 

physical and transition risks 

exchanges for climate response, 

support of the Board of Directors 

related to the climate that have a 

and taking into account the 

and SEC, the ESG Task Force 

substantial impact on businesses 

climate risks that have occurred 

will coordinate and promote the 

are preliminarily identified. 

or can be foreseen in actual 

implementation of climate-related 

business scenarios. 

risk management in all sub-groups 

and business lines. 

Comprehensively Coordinate Enterprise Risk Management 

Incorporate climate-related risks into JD.com

’

s overall risk management system. 

Further quantify the actual impact of climate change on operations, governance, and finance. 

Risk management framework integration by unifying grading setting and centralizing the management. 

Metrics and Targets 

’
Based on the evaluation of climate risks and opportunities and combining JD.com

s overall development strategy and resource 

endowment, we establish the Group

s overall carbon emission reduction strategy. We will continue to apply our technological 

’

capabilities and industry influence to reduce our own operation emissions, facilitate a low-carbon value chain and promote sustainable 

consumption. We will be dedicated to improving our own climate resilience and sustainable competitiveness, while supporting the 

fulfillment of the nation

s carbon peak and neutrality goals as scheduled. 

’

92

Table 5: JD.com’s Metrics and Targets on Issues Related to Climate Change 

Primary 
metrics 

Secondary metrics

Metrics description 

Target setting 

Establish climate strategy 
at the Group level 

 ●

 ●

 ●

Incorporate climate change into the company

’

s 

overall strategy framework

Preliminarily establish 

strategic framework in 2022 

Strengthen climate adaptability and resilience 

Strengthen competitiveness 

Establish 
a climate 
strategy 

Identify the value 
proposition and impetus 
for JD on climate actions

   Cost reduction 
   Attraction to new type of talents 
   Promote product and business innovation 
   Income growth 

 ●

Strengthen social recognition 

Establish and clarify the value 

proposition and impetus of 

climate actions by the end of 

    Support climate public governance and obtain 

2023

new business growth scenarios

   Improve reputation 

 ●

Expand social influence 

    Gradually shaping consumers

’

 purchasing 

preferences

Quantify the impact of 
climate action on value 
proposition

Evaluate the company

’

s financial performance 

attributed to climate action based on value 

proposition and impetus model 

Establish a value evaluation 

mechanism and quantify the 

financial impact of climate 

action by the end of 2023

Based on the preliminary identification and sorting 

Identify climate-related 
substantial risks 

of climate-related risks in this report, more key 

Establish a substantial 

departments should participate in risk assessment 

climate-related risk 

and grading

management system in 

JD.com to rate various risks 

Quantify the financial 
impact of climate risk 

Make quantitative statistics for the financial impact of 

by the end of 2023

high-level risks based on risk rating 

Annual climate risk auditing 

Annual review and update on risk rating and financial 

impact

After 2024, we will conduct 

an annual review of the 

actual business exposure 

to various risks and decide 

whether to update the rating 

or not according to the 

review results 

Risk 
rating 
and 
tracking 

Conduct a comprehensive 
greenhouse gas accounting

Targets

Determine the boundary and scope of greenhouse gas 

accounting, and conduct a comprehensive greenhouse 

In preparation 

gas accounting

Establish the carbon 
emission reduction targets 
at the group level 

Establish and announce the carbon emission 

reduction targets at the group level 

In preparation 

2021 JD.com Environmental, Social and Governance ReportThematic Report on Climate-related Financial Information Disclosures93

Strengthen 
climate 
governance 

Establish a climate 
governance framework 

Establish a climate 
governance mechanism 

Low-carbon 
office 

Low-carbon 
operation 

Low-carbon 
data center 

Promote 
carbon 
emission 
reduction 
actions in 
all business 
scenarios 

 ●

 ●

 ●

 ●

 ●

 ●

 ●

 ●

 ●

 ●

 ●

 ●

 ●

 ●

 ●

 ●

Based on the existing ESG governance 

structure, strengthening the focus and 

management of climate-related issues 

Management structure: the Board of 

Directors and SEC will cooperate in 

supervision and management, and 

the ESG Task Force will coordinate the 

implementation of climate objectives in 

each sub-group and business lines

Segment the Group

’

s carbon emission 

reduction targets and establish 

management metrics

Clarify the roles and responsibilities 

among sub-groups and various business 

lines 

Establish a climate-related performance 
evaluation system 

In 2022, relying on the updated ESG 

governance structure, the management of 

climate-related issues will be clarified

 ●

 ●

 ●

Start to establish the climate-related 

management metrics by the end of 2023

Starting from 2024, JD will establish 

climate-related performance evaluation 

system

Starting from 2022, we will make 
continuous efforts in relevant talents

’

Strengthen the recruitment and training 

hiring and training

of climate-related talents 

Strengthen the intelligent operation and 

maintenance (O&M) management of 

energy use for office space

By 2030, we will continue to promote 

Improve the use of energy-saving facilities 

Encourage remote work 

Encourage employees

’

 green 

transportation

Using natural cold sources 

Clean energy, including energy recovery 

and large-scale distributed photovoltaic 

power generation system 

Energy storage and cold storage 

Architectural layout and design for low 

energy consumption

O&M management platform 

More climate resilience, effective 

resistance against extreme weather risks

the zero-carbon office by saving energy, 

improving energy efficiency and increasing 

the proportion of renewable energy

 ●

 ●

 ●

 ●

PUE continues to be improved on the 

basis of 1.1

Infrastructure energy consumption 

continues to decrease

The total amount of carbon emissions 

continues to decrease

Climate resilience continues to improve

Expand the 
financing 
scale of 
low-carbon 
projects 

Based on the published framework, 

principles, and processes of green finance, 

Identify more projects with low carbon 

we will continuously identify low-carbon 

competitiveness and expand the scale of 

projects and expand the intensity and scale 

green financing

of green finance

Low-carbon 
supply chain 

Low-carbon 
transportation 

 ●

 ●

 ●

Full coverage of new energy vehicles 

In the coming two to three years, JD.com 

Fully apply digital smart technology 

and optimize route, storage, and 

transportation network planning

Optimize transportation structure and 

will continue to develop and deploy 

thousands of autonomous delivery 

vehicles, continuously improve customers

experience and service efficiency, aiming 

to achieve 100% new energy for logistics 

’

energy efficiency 

vehicles by 2030

 ●

 ●

 ●

 ●

 ●

 ●

 ●

 ●

 ●

 ●

 ●

 ●

 ●

 ●

 ●

Low-carbon 
logistics park 

Low-carbon 
packaging 

’

Suppliers
collaborative 
effort in 
carbon 
emission 
reduction 

Promote 
low-carbon 
consumption 

Promote 
industrial 
low-carbon 
development 

Low-carbon 
supply chain 

Promote 
carbon 
emission 
reduction 
actions in 
all business 
scenarios 

Participation 
of the whole 
value chain 
in carbon 
emission 
reduction 
actions

Information 
disclosure

Conduct annual  
climate-related 
information disclosure

94

 ●

’

Xi

an Industrial Park has become the first 

“

’

certified 

carbon neutrality

 industrial 

park in China

s logistics industry, and the 

”

Suqian Industrial Park is expected to be 

officially certified in 2023

 ●

As of the end of 2021, JD.com had 

completed the construction of 

photovoltaic power systems in the first 

batch of 12 smart industrial parks. We 

are expected to build a total photovoltaic 

power generation capacity of 1,000 MW 

in three years, which can provide green 

energy for 85% of JD.com smart industrial 

parks

 ●

 ●

 ●

 ●

Packaging materials will be 100% 
environment-friendly and renewable by 

2030

Motivate more than 80% of upstream 

brand enterprises to develop eco-friendly 

packaging

By 2025, to promote 50% suppliers of 

JD Logistics to participate in the Science 

Based Targets initiative (SBTi)

Actively encourage upstream and 

downstream suppliers to use new energy 

vehicles

Based on massive types of 
”

commodities,

 JD.com will continue 

“

green 

to expand the supply of low-carbon 

commodities and the scale of low-carbon 

Energy substitution: maximize the use 

of renewable power, such as distributed 

photovoltaic and efficient energy storage

Efficient operation: automatic operation 

+ full electrification of park energy 

consumption 

Online O&M system of the solution to 

carbon neutrality goals in smart logistics 

park 

Promote reusable packaging 

Packaging reduction 

Packaging material innovation 

Application of digital intelligence 

technology 

Upstream and downstream collaboration 

Reusable packaging sharing and recycling 

public system 

Lead the suppliers to participate in the 

establishing and implementing carbon 

reduction targets 

Participate in the formulation of national 

standards for low carbon product

Expand the supply of low-carbon 

products 

Strengthen low-carbon consumption and 

consumption market

lifestyle campaigns 

Based on digital smart supply chain 

infrastructure and digital technology 

JD will continue to explore our new business 

capabilities, JD provides intelligent 

and profit models by technologically 

solutions for the low-carbon 

empowering the low-carbon transition of 

transformation of real economy 

traditional industrial enterprises

enterprises

Conduct annual review and disclosure of 

climate-related risks and opportunities 

Conduct disclosure and reporting of our 

climate targets and accomplishment 

release TCFD reports

process

Starting from 2022, JD.com will continue to 

2021 JD.com Environmental, Social and Governance ReportThematic Report on Climate-related Financial Information Disclosures 
 
 
95

About the Report 

Key Performance 

Note: The tables of 2021 JD.com

’

s key performance in environment, society and suppliers are prepared with reference to the 

Environmental, Social and Governance Reporting Guide  issued by Hong Kong Stock Exchange and GRI guidelines issued by GSSB, and 

the greenhouse gas accounting boundary of JD.com is defined with reference to The Greenhouse Gas Protocol: A Corporate Accounting 

and Reporting Standard  developed by WRI and WBCSD. Unless otherwise specified, the key performance indicators cover the period 

from January 1st to December 31st, 2021. 

Table 1: 2021 Environmental Key Performance 

Defining the GHG Accounting Boundary of JD.com 

96

JD.com discloses greenhouse gas emissions in strict accordance with the environmental requirements of HKEX (Table 2). We disclose 

the greenhouse gas emissions generated by the Group

s own operations (Scope 1 and Scope 2). Concurrently, as a new type of real 

’

economy enterprise and a leading retail enterprise, we are also aware of the huge carbon emission reduction potential in our complex 

supply chain. Therefore, to better promote the low-carbon transition of JD.com

s supply chain, we further expand our disclosure of 

’
Scope 3 emissions for the first time, that is, other indirect emissions generated in the value chain other than JD.com

s operations. We 

’

will also continue to improve our GHG accounting system, include more Scope 3 categories, and fully disclose the emissions from 

upstream and downstream enterprises of the Group. 

Table 2: GHG Accounting Boundary of JD.com

Category 

Indicator 19

Data

Unit 

Definition

Business Activity

Emissions of Air 
Pollutants

Nitrogen oxide  

Sulphur oxide 

Particulate matte

Greenhouse Gas 
(GHG)  
Emissions20

Direct (Scope 1) GHG emissions 

Energy indirect (Scope 2) GHG emissions 

Other Indirect (Scope 3) GHG emissions 

Waste Produced

Total non-hazardous waste 

Natural gas consumption 

Diesel fuel consumption 

1,630,818.23

Kilogram 

1,271.43

Kilogram 

128,690.16

Kilogram 

238,774.90

271,067.08

1,906,566.66

32,340.85

Ton 

Ton 

Ton 

Ton 

428,571.43

Cubic meter 

77,155,551.87

Liter 

Liquefied petroleum gas consumption 

1,633,650.00

Kilogram 

 ●

 ●

 ●

 ●

 ●

Scope 1 

Scope 2 

Operation facilities owned or rented by JD.com, 

including but not limited to all kinds of fossil fuel 

emissions consumed by business activities such as 

heating, cooling, and power supply in office buildings 

and staff cafeteria

GHG emissions from fuel combustion used in land, air, 

and water transportation 

GHG emissions from the operation of equipment and 

systems

Carbon sinks (absorption of greenhouse gases) 

generated by newly planted trees

Towngas consumption 

118,615,531.59

Megajoule 

Group

s operation 

Carbon emissions from electricity purchased for the 

’

Use of Resources 

Charcoal consumption 

Gasoline consumption

Electricity use 

Water consumption 

Total packaging material used for finished products

21

1,038,549.00

Kilogram 

1,823,837.71

Liter 

443,819,216.26

Kilowatt-hour 

5,046,291.19

222,022.85

Ton 

Ton 

Packaging materials used per product

22

52.07

g/piece 

Scope 3 

 ●

19

20

21

22

For the calculation method of 2021 environmental key performance indicators, reference is made to the Reporting Guidance on Environmental KPIs  issued by Hong 
Kong Stock Exchange. 
 “

Direct (Scope 1) and indirect (Scope 2) GHG emissions
construction projects in 2021. Due to the data availability, 
fossil fuel combustion and electricity use of some investment portfolios in JD.com, as well as emissions from JD Logistics and other sources.

other indirect GHG emissions (Scope 3)

 statistics include administrative offices, logistics and transportation, warehousing, data centers and major 

 statistics in the table include the employee shuttle buses and 

“

”

”

The total packaging material used for finished products is provided by JD Logistics, including major logistics packaging consumables such as waybills, express 
delivery envelope, plastic film packaging bags and other minor packaging consumables.

The data of �Packaging materials used per product� is provided by JD Logistics, and the calculation method is total packaging material used for finished products/
total number of packages. 

Other indirect emissions generated in the value chain 

outside the Group

s internal operations 

’

 ●

 ●

 ●

 ●

 ●

 ●

 ●

 ●

Fossil fuel combustion from engines, cafeterias, and 

vehicles in the logistics parks 

Fugitive emissions of the refrigerants from air 

conditioners in the office and cold chain logistics 

vehicles of JD.com

Newly planted trees

Electricity use of JD.com in office buildings, retail 

stores, logistics parks, data centers, and other 

operating places, as well as the purchase of 

electricity for new energy logistics vehicles

Goods and services purchased by JD.com (logistics 

packaging) 

Upstream and downstream transportation and 

distribution services of third-party logistics 

Employee travel and commuting 

Investment assets operation 

About the Report2021 JD.com Environmental, Social and Governance Report 
 
 
 
 
 
 
97

98

Table 3: 2021 Green Office Operation Performance 

Table 4: 2021 Social Key Performance 

Category 

Indicator

Quantity 

Unit 

Category 

Indicator 

Quantity 

Unit 

Carbon emissions reduced by electronic invoicing 

145,694

Carbon emissions reduced by electronic filing 

Carbon emissions reduced by using new energy employee 
shuttle buses 

Carbon emissions reduced by paperless new employee 
onboarding process 

2,602

742.26

52

Ton 

Ton 

Ton 

Ton 

The mileage of electric vehicle for employee transportation 

3,233,289

Kilometer 

Carbon emissions reduced by using electric vehicles in 
employee commuting

258.66

Ton 

Paper documents saved by paperless office 

2,499,999

New Energy 
and Emission 
Reduction 
Performance

Joymeeting Online 

Optimized servers 

Server 
optimization 

Electricity saving 

Amount saved 

Carbon emission reduction 

1,626,711

29,418,076

327,984

179

470,000

560,000

286.70

Number of 
documents 

Number of online 
meeting sessions

Cumulative number 
of participants 

Online meeting hours 

Number of servers 

Kilowatt-hour 

RMB

Ton 

Remote work by using VPN 

9,213,820

Number of VPN logins 

Total number of full-time employees 

Total number of part-time employees 

Percentage of male employees 

Percentage of female employees

383,084

43,735

75.39

24.61

Percentage of male employees (excluding front-line employees) 

62.25

Percentage of female employees (excluding front-line employees) 

37.75

Employment24

Percentage of employees aged under 30 

Percentage of employees aged 30-50

Percentage of employees aged above 50 

Total number of management staff

Number of male management staff

Number of female management staff 

Number of management staff aged under 30 

Number of the management staff aged 30-50 

Number of the management staff aged above 50 

Percentage of female senior management staff

25

Basic salary ratio of full-time male and female employees (excluding 
front-line employees) 

Remuneration ratio of full-time male and female employees 
(excluding front-line employees) 

Lost days due to work injury 

Health and 
Safety 

Frequency of health and safety training 

40.80

58.18

1.02

15,319

13,314

2,005

3,430

11,762

127

25

1.04

1.13

53,227

2

Person 

Person 

%

%

%

%

%

%

%

Person 

Person 

Person 

Person 

Person 

Person 

%

N/A

N/A

Day 

Twice a year 

New energy vehicles used in administrative activities 

80

Number of vehicles 

Percentage of employees covered by health and safety training

100

%

Electricity saving in the office of data center

797,103

Kilowatt-hour 

Carbon emissions reduction due to other green transformation 
23
and technology in data center

1,847.05

Ton 

Water Use 
Efficiency and 
Water Saving 
Performance

Water saving in data center 

Water circulation in the office of data center

21,408

325

Cubic meter 

Cubic meter 

23

”
For �Carbon emissions reduction due to other green transformation and technology in data center,
passages, use of energy-efficient equipment, optimized planning of loading scheme, transformation of intelligent cold water automatic control, etc. 

 energy-saving measures mainly include sealing of cold and hot 

24

25

“

”

“

”

total number of full-time employees

The 
non-listed companies under JD.com. The statistics about gender, age and position are only available for full-time employees of the Group. 

total number of part-time employees

 in employment data is calculated on the number of employees of listed and 

 and 

The statistical method of �percentage of female senior management staff � is the number of female senior managers/the total number of senior managers in 
JD.com, and for the data source, please refer to https://ir.jd.com/zh-hans/management. 

2021 JD.com Environmental, Social and Governance ReportAbout the Report 
 
 
 
 
 
99

100

Category 

Indicator 

Quantity 

Unit 

JD’s Progress on the United Nations Global Compact 

Percentage of employees trained 

Percentage of trained male employees in total male employees

74

76

Percentage of trained female employees in total female employees

70

Percentage of trained management staff in total management staff 

97

Percentage of trained general employees (excluding management 
staff) in total general employees

73

Total training time for all employees 

Development and 
Training 

Total training time for all male employees 

Total training time for all female employees 

Average training hours per male employee 

Average training hours per female employee

Average training hours per full-time employee 

20,855,445.41

16,678,108.21

4,177,337.21

57.75

44.31

54.44

%

%

%

%

%

Hour 

Hour 

Hour 

Hour 

Hour 

Hour 

Total number of employees that attended anti-corruption training 

319,093

Person 

Percentage of employees that attended anti-corruption training

26

98.80

Total training hours for women
leadership programs

27

’

s vocational empowerment and 

10,910 

Product 
responsibility 

Number of incidents violating the health and safety regulations of 
customer-oriented products and services

Number of public lawsuits against company or employee for 
corruption

Anti - corruption28

Filed and investigated corruption cases 

Number of incidents in which employees were fired or punished 
due to corruption 

Community 
investment 

Charity donation

29

0

0

12

69

1.2

%

Hour 

Case 

Case 

Case 

Case 

In hundred 
million yuan 

’
The United Nations Global Compact is a voluntary strategic initiative advocated by the United Nations to promote enterprises

operation and strategy to meet ten fundamental principles in four areas of human rights, labor, environment, and anti-corruption. 

JD.com became a member to the United Nations Global Compact in September 2021. We recognize and support the ten principles and 

incorporate them into our corporate strategy, values, and daily operations. At the same time, we hope to cooperate more closely with 

the United Nations, especially on the sustainable development goals. 

Category

Principle 

Corresponding Chapter

Human rights 

Principle 1: businesses should support and respect the 
protection of internationally proclaimed human rights

Principle 2: make sure that they are not complicit in human rights 
abuses

Employment and Labor Standards 

Principle 3: businesses should uphold the freedom of association 
and the effective recognition of the right to collective bargaining

Internal Communication Mechanism of 
Employees 

Labor standard 

Principle 4: the elimination of all forms of forced and compulsory 
labor

Principle 5: the effective abolition of child labor

Employment and Labor Standards

Principle 6: the elimination of discrimination in respect of 
employment and occupation

Principle 7: businesses should support a precautionary approach 
to environmental challenges

Green Operation

Low-Carbon Supply Chain

Thematic Report on Climate-related 
Financial Information Disclosures

ESG Governance Structure

Sustainable Development Strategic 
Framework

Identification and Management of 
Environment and Social Risk of Suppliers

Thematic Report on Climate-related 
Financial Information Disclosures

Green Operation

Low-Carbon Supply Chain

Thematic Report on Climate-related 
Financial Information Disclosures

Table 5: 2021 Supplier Management Key Performance

Environment 

Principle 8: undertake initiatives to promote greater 
environmental responsibility

Category 

Indicator 

Quantity 

Unit 

Supply Chain 
Management 

Total number of suppliers

30

4,690

Number of 
suppliers

Principle 9: encourage the development and diffusion of 
environmentally friendly technologies

The statistical scope for 
employees and except the ones who are in pre-dismission, maternity leave and long-term leave. 
 “

percentage of employees that attended the anti-corruption training

”
s vocational empowerment and leadership programs

Training for women

’

 is as of April 2021, according to the online sign-in data of full-time 

filed and investigated corruption cases

number of incidents in which employees were fired or punished due 

commercial bribery, occupation and employee fraud

 incidents (excluding JD Logistics and JD Health). 

 has a cumulative training duration of 10,910 hours, with a total of 10,368 participants. 

”

”

“

 and 
”

26

27

28

29

 is based on the statistics of the 2021 annual work report of JD Foundation. 

total number of suppliers

”

’
 refers to suppliers who received pre-wining bids in the procurement business of JD.com

s Procurement and Cost 

Among the anti-corruption data, the statistics of 
’
to corruption
 are based on JD.com
“

s 

”

“

”
Charity donation

“

30

  The statistical scope for 
Department. 

“

“

Fight against 
corruption 

Principle 10: businesses should work against corruption in all its 
forms, including extortion and bribery

Anti-Corruption and Integrity Compliance 

2021 JD.com Environmental, Social and Governance ReportAbout the Report 
 
 
 
 
 
 
101

102

United Nations Sustainable Development Goals (SDGs) Response 

ESG-Related Honors and Social Recognition 

 SDGs

Our Actions 

2021

’

’

“

’

”

s 

expressway

s vision of rural revitalization, we continue to promote JD.com

JD.
s Campaign of Rural Revitalization·Featured Products from Thousands of Rural Counties,

Benfu 
 By giving full play to our five core competencies of the supply chain, logistics, finance, 
 for 

In response to China
Plan.
“
service and technology, we join hands with all sectors of society to build an 
rural revitalization. By taking advantage of the business capabilities of JD Retail, JD Logistics, JD 
“
Technology, JD Health and Jingxi, we focus on developing the signature projects such as 
com
”
“
Delivery within 24 hours for Thousands of Rural Counties and Towns,
system, 
continue to get rooted in the countryside and share solid infrastructure and innovative technical 
services, so as to realize the digital-reality integration and empower the  
revitalization. At the same time, with the help of JD Giving Platform, we have launched a series of 
”
public welfare activities such as 
I Will Fulfill Your Wish
and are committed to improving the rural education in China. 

Children Books Donation Campaign

 medical consultation service, and 

Village Empowerment Action,

 rural digital smart service 

Zhen Jing Cai

full chain

 of rural 

 and 

 and 

”

”

“

”

”

”

“

“

“

”

“

We actively assist disaster relief and epidemic prevention by relying on our digital intelligent 
social supply chain and long-term accumulated relevant experience. We use the resources of 
JD Health to deal with the public health security crisis. We empower public healthcare through 
our science and technology ability, optimize the allocation of medical resources and promote 
inclusive medical and health services. In addition, we provide a well-functioning welfare 
guarantee system to ensure the physical and mental health of our employees.   

’

We provide employees with an equal, safe, and decent work environment, and support them 
to obtain fair income, a better workplace, sound welfare and personal development prospects. 
Meanwhile, we actively support women
s economic independence and leadership promotion, 
women-owned enterprises empowerment and other projects along the whole value chain. At 
the same time, we support SMEs to obtain more equitable development opportunities, and help 
them through the 
the 
 (Co-Create, Empower, Open) plan for the industrial belt, make every effort to 
accelerate the transformation and upgrading of SMEs in the relevant industrial belt, reduce costs 
and increase efficiency, and promote the development of the real economy.   

 by stimulating their self-motivation. We also introduce 

Mantianxing Project

C.E.O

”

“

”

“

Based on cutting-edge technologies such as AI, cloud computing, big data, internet of things, 
etc., as well as our years of in-depth exploration in the supply chain, we will exert our growth 
efficiency as a new type of real economy enterprise, empower the digital upgrading in various 
industries by our innovative solutions, help industries reduce costs and increase efficiency, and 
accomplish the low-carbon transformation more efficiently. 

We provide smart solutions for urban planning, transportation, environment, energy, business 
and security issues through technologies such as big data, AI and cloud computing. We promote 
the efficiency of public governance through our social supply chain infrastructure. We put our 
“
Intelligent Mobile Warehouse
Nanchong high-speed railway to improve the accuracy and efficiency of its procurement 
management. In addition, JD Health brings its supply chain and healthcare services to rural areas 
and enhances the healthcare capabilities in rural communities.

 into use in the construction project of Hanzhong-Bazhong-

”

Fortune  2021: Fortune Global 500 list, ranking 59

th
. 

 ●

’
“
 Strategy 
Implementation and Thinking of JD.com

The 

’

China

s top 500 private enterprises, ranking the second. 

China Enterprise Evaluation Association 

“

2021 Top 100 New 

Exerting the Advantages as A New Type of Real Economy 

Enterprise

 won the First Prize of 

2021 Outstanding 

Achievements of Chinese Enterprise Reform and 

“

”

”

type of Real economy enterprises List,

 ranked second. 

Development

 granted by China Enterprise Reform & 

 ●

 ●

 ●

 ●

 ●

 ●

 ●

”

”

“

Ranked among the 
”

Consumer Brands.

Better Life 2021 - Top Ten of Chinese 

“

 ●

Won 

Corporate ESG Best Practices of the Year,

”

 2021 ESG 

Pioneer 60.

 ● “

All-chain carbon reduction measures

 selected by Global 

“
Best Enterprises in Achieving 
Compact Network China as the 

Sustainable Development Goals in 2021 (Carbon Peak and 

Carbon Neutralization).

”

 ●

“
Shortlisted in 
Carbon Neutral Best Practices

”
  rewarded by 

People.cn, All-China Environment Federation, and Center for 

Environmental Education and Communication of Ministry of 

Ecology and Environment. 

Participated in UN Climate Change Conference (COP 26) in 

2021 as a guest speaker.

“

Won the 

Annual Recommended Case of 2021 People

’

s 

Corporate Social Responsibility-Green Development Award

”

sponsored by People.cn. 

Beijing Advanced Company for Poverty 

Recognized as 

“

”

Alleviation and Cooperation.

2022

Development Society. 

 ●

 ●

Forbes: 2021 World

’

s Best Employer, ranking third among 

Chinese enterprises. 

Shortlisted in 2021 overall ranking of China

’

s most attractive 

employers, ranking among the top three in the Internet 

industry. 

 ● “

”
Large-scale robot warehouse scheduling algorithm

 won the 

highest industrial application award in the global research 

and management scientific community - 

Franz Edelman 

“

”

Outstanding Achievement Award.

 ●

 ●

 ●

Became the first logistics enterprise in China awarded with 

the Data Management Capability Maturity Model (DCMM) 

Level 4 certification.

”

Won the First Prize of 

Progress Award.

”

“

Beijing Science and Technology 

Approved by the 

“

2030 Megaproject

”

 - New Generation 

Artificial Intelligence.

With our commercial operation, supply chain management and technological innovation, we 
strive to achieve a low carbon and environmentally friendly business model, promote sustainable 
and responsible consumption, and continuously deepen the environmental protection strategy 
“
of JD.com. Based on the green and efficient supply chain, we have launched the 
Green Stream 
Initiative,
of packaging, warehousing and transportation, and are committed to establishing an iconic 
business ecology of sustainable development in the global society. 

 implemented low-carbon and energy-saving practices in our supply chain in terms 

”

We are fully concerned with the impact of our operations on stakeholders, respond to the 
expectations of multiple stakeholders, and continue to work for sustainable value creation 
through dialogue and cooperation. Relying on our solid infrastructure, efficient digital intelligent 
social supply chain and innovative technology service capabilities, while maintaining our 
own sustainable development, we persistently open the new growth space for millions of our 
partners, empower the high-quality development of the real economy and create more value for 
the society. 

 ●

 ●

JD.com is ranked on the FORTUNE 2022 World

’

s Most 

 ●

 JD.com 

“

Asia No.1

”

’
 Xi

an Intelligent Industrial Park has 

Admired Companies list at No.6 in the Internet Services and 

obtained the carbon neutrality certification issued by Beijing 

Retailing Category. Particularly, JD ranked the first among 

Green Exchange and Centre Testing International (CTI). 

Chinese enterprises in terms of social responsibility index. 

“

The second 

China Brand Power Festival,

“

of 

Hope of Domestic Products.

”

”

 the top ten brands 

2021 JD.com Environmental, Social and Governance ReportAbout the Report 
 
 
 
 
 
 
 
 
103

HKEX Content Index

104

ESG Indicator

Reporting Section

Supplier Management

Introduction 

Statement from the board 

ESG governance system 

Report Profile 

Statement from the Board 

ESG Governance Structure  

Corporate social responsibility strategy 

Sustainable Development Strategic Framework 

Materiality assessment and stakeholder engagement 

Materiality Assessment and Stakeholder Engagement 

Environment

General disclosure of emissions 

Low-Carbon Supply Chain 

Types of emissions and respective emissions data 

Table 1:  2021 Environmental Key Performance 

Direct (Scope 1) and 

“

energy indirect

”

Total hazardous waste produced 

 (Scope 2) GHG emissions 

Table 1:  2021 Environmental Key Performance 

31

N/A

Total non-hazardous waste produced 

Table 1:  2021 Environmental Key Performance 

Description of emission target(s) set, and steps taken to achieve them

Thematic Report on Climate-related Financial 
Information Disclosures 

General disclosure of resources used

Low-Carbon Supply Chain 

Direct and/or indirect energy consumption by type (e.g., electricity, gas or 
oil) in total

Table 1:  2021 Environmental Key Performance 

Performance water consumption in total     

Table 1:  2021 Environmental Key Performance 

Total packaging material used for finished products (in tons) and, if 
applicable, with reference to per unit produced

Table 1:  2021 Environmental Key Performance 

Employment and Training

General disclosure of employment 

Human Resource Compliance Management 

Total workforce by gender and age group

Table 4: 2021 Social Key Performance

Disclosure of health and safety 

Table 4: 2021 Social Key Performance 

Number and rate of work-related fatalities that occurred in each of the past 
three years (including the reporting year)

32

N/A

Description of occupational health and safety measures adopted, and how 
they are implemented and monitored

Occupational Health and Safety 

General disclosure of development and training

Anti-Corruption and Integrity Compliance 

The percentage of employees trained

Table 4: 2021 Social Key Performance 

The average training hours completed per employee by gender and 
employee category 

Table 4: 2021 Social Key Performance 

General disclosure of labor standards   

Employment and Labor Standards 

Description of measures to review employment practices to avoid child 
and forced labor

Employment and Labor Standards 

General disclosure of supply chain management

Supplier Admittance and Compliance Management 

Number of suppliers

Table 5: 2021 Supplier Management Key Performance

Description of practices relating to engaging suppliers, and how they are 
implemented and monitored

Supplier Admittance and Compliance Management 

Description of practices used to identify environmental and social risks 
along the supply chain, and how they are implemented and monitored

Identification and Management of Environmental and 
Social Risks of Suppliers 

Description of practices to promote green consumption and advocate 
green products

JD.com Single Day Grand Promotion Leads 
Sustainable Consumption

Product Responsibility

General disclosure of product responsibility  

Product Responsibility and Content Management 

Description of practices to respond to complaints and problems

Respond to Complaints, Enquires and Requests

Description of practices to protect intellectual property

Intellectual Property Protection 

Description of quality assurance process           

All-Round Product Quality and Safety Guarantee

Description of consumer data protection and privacy policies, and how 
they are implemented and monitored

Information Security Compliance 

Anti-corruption

General disclosure of anti-corruption 

Anti-Corruption and Integrity Compliance 

Filed and investigated corruption cases in the reporting period

Table 4: 2021 Social Key Performance 

Description of preventive measures and whistle blowing procedures, and 
how they are implemented and monitored

Anti-Corruption and Integrity Compliance 

Description of anti-corruption training provided to staff

Anti-Corruption and Integrity Compliance 

Community Investment

General disclosure of community investment 

Public Welfare Concept and Policy 

Focus areas of contribution

The Focus Area of Philanthropic Efforts 

Resources contributed (e.g., Money or time) to the focus area

Table 4: 2021 Social Key Performance 

31

“

32

Total amount of hazardous wastes generated

 cannot be disclosed temporarily because of incomplete data. 

 “

”
The number and rate of people who died at work in the past three years (including the reporting year)
incomplete data. 

”

 cannot be disclosed for the time being because of 

2021 JD.com Environmental, Social and Governance ReportAbout the Report 
 
105

GRI Standards Content Index 

Number

Category

Reporting Section

101

102

103

201

202

203

204

205

206

301

302

303

304

305

Foundation

Report Profile

General disclosure

Overview

Management Approach

ESG Governance Structure

Materiality Assessment and Stakeholder Engagement

Sustainable Development Strategic Framework

Compliance Governance to Achieve More Sustainable and Steady 
Development and Growth

Thematic Report on Climate-related Financial Information Disclosures

Economic Performance

Message from Chairman of Board of Directors

Market Presence

Employee Benefits

Survival Safeguard

Employee Training and Talent Development

Indirect Economic Impacts

Promoting High-quality Development

Promote Inclusive Development of the Society.

Procurement Practices

Supplier Management

Green Packaging

All-round Product Quality and Safety Guarantee

Thematic Report on Climate-related Financial Information Disclosures

Anti-corruption

Anti-Corruption and Integrity Compliance

Anti-competitive Behavior

Competition Compliance

Materials

Green Packaging

Energy

Safeguarding the Natural Environment 

Thematic Report on Climate-related Financial Information Disclosures

Table 1: 2021 Environmental Key Performance

Table 3: 2021 Green Office Operation Performance

Water and Effluents  

Green Warehousing

Green Office

Biodiversity

Emissions

Table 1: 2021 Environmental Key Performance

Safeguarding the Natural Environment 

Animal Protection

Green Operation

Green Transportation

JD.com Single Day Grand Promotion Leads Sustainable Consumption 

Thematic Report on Climate-related Financial Information Disclosures

Table 1: 2021 Environmental Key Performance

Table 3: 2021 Green Office Operation Performance

106

306

307

308

401

402

403

404

405

406

407

408

409

410

412

413

414

415

416

417

418

419

Sewage and wastes

Green Warehousing

Table 1: 2021 Environmental Key Performance

Environmental Compliance  

Identification and Management of Environmental and Social Risks of 
Suppliers

Thematic Report on Climate-related Financial Information Disclosures

Supplier Environmental

Identification and Management of Environmental and Social Risks of 
Suppliers

Employment

Employee Benefits

High-quality Employment

Labor/Management Relations

Occupational Health and Safety

Table 4: 2021 Social Key Performance

Human Resource Compliance Management

Internal Communication Mechanism of Employees

Employment and Labor Standards

Internal Communication Mechanism of Employees

Occupational Health and Safety

Table 4: 2021 Social Key Performance

Training and Education

Employee Training and Talent Development 

Table 4: 2021 Social Key Performance

Diversity and Equal Opportunity

Cultivating Talents

Table 4: 2021 Social Key Performance

Non-discrimination

Employment and Labor Standards

Freedom of Association and 
Collective Bargaining

Internal Communication Mechanism of Employees

Child Labor

Employment and Labor Standards

Forced or Compulsory Labor

Employment and Labor Standards

Security Practices

Occupational Health and Safety

Human Rights Assessment  

Employment and Labor Standards

Local Communities

Promoting Inclusive Development of The Society

Supplier Social Assessment               

Supplier Management

Public Policy

Public Welfare Concept and Company Policy

Customer Health and Safety

All-Round Product Quality and Safety Guarantee

Marketing and Labelling     

All-Round Product Quality and Safety Guarantee Content Specification 
and Management of Marketing

Customer Privacy

Information Security Compliance 

Customer Privacy and Data Security

Socioeconomic Compliance

Compliance Governance to Achieve More Sustainable and Steady 
Development and Growth

2021 JD.com Environmental, Social and Governance ReportAbout the Report107

External Verification Statement

108

ASSURANCE STATEMENT 

CONCLUSIONS, FINDINGS AND RECOMMENDATIONS 

We believe that JD.com has chosen an appropriate ESG reporting guide, and information contained within the 
Report can be used by its stakeholders. 

SGS-CSTC STANDARDS TECHNICAL SERVICES CO., LTD. SHANGHAI 
BRANCH’S REPORT ON SUSTAINABILITY ACTIVITIES IN THE 2021 JD.COM 
ENVIRONMENTAL, SOCIAL AND GOVERNANCE REPORT 

NATURE AND SCOPE OF THE ASSURANCE/VERIFICATION 
SGS-CSTC STANDARDS TECHNICAL SERVICES CO., LTD. SHANGHAI BRANCH (thereafter as “SGS”) was 
commissioned by JD.com to conduct independent assurance of the 2021 JD.com Environmental, Social and 
Governance Report ((thereafter as “ESG Report”). Based on the SGS Sustainability Report Assurance 
methodology, SGS performed the remote assurance of the management methodology and data related to the 
HKEX requirements contained within this report at JD.com Headquarters, No. 18 Kechuang 11 Street, Beijing 
Economic-Technological Development Area, Beijing City, P. R. China. Data and information of other sites were 
not assured in this assurance scope.  

The information in the 2021 JD.com ESG Report and its presentation are the responsibility of the board and 
related functions. SGS has not been involved in the preparation of any of the material included in the 2021 ESG 
Report. 

Our responsibility is to express an opinion on the text, data, graphs and statements within the scope of 
verification with the intention to inform all of JD.com’s stakeholders. 

The SGS protocols are based upon internationally recognized guidance, including the reporting principles 
contained within the HKEX listing rules appendix 27 “Environmental, Social and Governance Reporting Guide” 
and the guidance on levels of assurance contained within the AA1000 series of standards and guidance for 
Assurance Providers. 

This report has been assured at a moderate level of scrutiny using our protocols for: 

• 
• 

evaluation of content veracity; 
evaluation of the report conformity against the HKEX listing rules appendix 27 “Environmental, Social 
and Governance Reporting Guide”. 

In our opinion, the 2021 ESG Report is presented in accordance with the reporting rules and the KPIs 
disclosures of the HKEX listing rules appendix 27 “Environmental, Social and Governance Reporting Guide”. 

Reporting Rules 

Materiality 
JD.com conducted the methodology for ESG issues materiality research and analysis with documentation, via 
third-party survey and internal analysis to report the ESG materiality issues of concern by stakeholders, which 
could meet the materiality principle requirement.  

Quantitative 
JD.com planned the methodology for management approach and performed the statistics and analysis for KPIs, 
some KPIs, referred to the criterions and international general regulations, and reported the disclosures’ impact 
and purpose. Some comparative yearly data could better help stakeholders to evaluate its management 
system’s effectiveness and make decisions. 

Balance 
JD.com presented the balance reporting rule in the ESG report and reported environmental, social and 
governance issues truthfully. 

Consistency 
JD.com planned the disclosure methodologies with consistency for report content and data statistics at all levels 
in the company. In addition, remarks and interpretations were marked in the  ESG report to  help stakeholders 
make a clear comparison.  

Limitations of assurance 
Due to the impact of the epidemic during audit duration, the assurance team did not verify the original data and 
information in the organization with traceability, and included no further comments for actual case study in the 
ESG report. 

The assurance process only involved interviews with the heads of relevant departments and certain employees 
and consultation with relevant documents, and didn’t involve the external stakeholders. 

As  the  financial  information  in  the  2021  financial  report  has  passed  the  independent  assurance,  this  report 
assurance does not contain traceability and assurance of such financial information. 

The assurance comprised a combination of pre-assurance research, interviews with relevant employees, 

documentation and record review, and validation with external bodies and/or stakeholders where relevant. 

Signed: 

Financial data drawn directly from independently audited financial accounts has not been checked back to its 
source as part of this assurance process. 

STATEMENT OF INDEPENDENCE AND COMPETENCE 
The SGS Group of companies is the world leader in inspection, testing and verification, operating more than 
2,600 affiliates in more than 140 countries. SGS affirms our independence from JD.com being free from bias 
and conflicts of interest with the organization, its subsidiaries, and stakeholders. 

The assurance team was assembled based on their knowledge, experience, and qualifications for this 
assignment, and comprised auditors registered with CSR Lead Assuror, CCAA Registered ISO 9001, ISO 
14001 Auditor, and ISO 45001 Auditor.  

VERIFICATION/ ASSURANCE OPINION 
On the basis of the methodology described and the verification work performed, we are satisfied that the 
information and data contained within the 2021 ESG Report verified are reliable and provide a fair and balanced 
representation of JD.com’s sustainability activities in 2021.  

For and on behalf of SGS-CSTC 
David XIN     Director 
Knowledge Department 
16/F Century Yuhui Mansion, No. 73, Fucheng Road, Beijing, China 
April 13, 2022 

About the Report2021 JD.com Environmental, Social and Governance Report 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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Environmental considerations for publication of the report 

Paper: The report is printed on eco-friendly paper. 

Printing Ink: The report is printed with eco-friendly ink to reduce air pollution.

JD.com Official ESG Webpage

2021 JD.com Environmental, Social and Governance Report