Quarterlytics / Industrials / Kin and Carta

Kin and Carta

kct · LSE Industrials
Claim this profile
Ticker kct
Exchange LSE
Sector Industrials
Industry
Employees 1001-5000
← All annual reports
FY2018 Annual Report · Kin and Carta
Sign in to download
Loading PDF…
Annual Report and Accounts 2018

Time for a change...

St Ives has become...

“The digital transformation 
market is large, growing and we 
are well positioned to capitalise 
on this opportunity.” 

J Schwan 
Chief Executive Officer

Almost a decade ago, St Ives set out to fundamentally shift its market 
focus, geographical reach and financial performance in response to the 
emergence of new technologies and extraordinary speed of innovation. 
Our strategic plan was clear and has not altered: to become a strategic 
services business, embracing digital opportunity. Today, our goal is to 
become a market leader in digital transformation services. 

With the backdrop of an unprecedented pace of consumer digital 
engagement, businesses are rethinking their operations and the role of  
digital methodologies in expediting change. The digital transformation 
market is huge and growing, and we believe we hold a unique and 
compelling positioning in this market. We already have exceptional 
capabilities in the digital transformation space. As we put the building 
blocks in place, we’re prepared for our most significant transition to date. 

St Ives has become Kin + Carta. We’re a 1,500-strong global team  
with both the size and the reach to support some of the world’s  
largest companies to invent, market and operate profitable new  
products and services.

We know instinctively that connectedness fuels growth. Our new 
Connective business model will enable us to deliver the future,  
for our clients, colleagues, and investors, in a profoundly new way.

OUR JOURNEY

2010

New strategy

The Group acquires its first 
strategic marketing business, 
Occam DM Ltd.

1981

Incorporation

The activities of the Group 
comprised of printing, book 
binding and the supply of 
printing materials to the trade.

2013

Evolved

The Group extends its  
digital capabilities by acquiring 
Amaze Ltd.

2018

Re-launch

Following the disposal of the 
last remaining print business, 
the Group relaunches as  
Kin + Carta.

WELCOME TO

Operational Highlights
•  J Schwan appointed as CEO

•  Strategic review complete  

and new strategy announced 

•  Now positioned as a digital 
transformation business  
following the disposal of  
Books and Marketing  
Activation 

•  Continuing businesses 

restructured and aligned  
to new strategic focus

Financial Highlights
•  Revenue growth of 9%  

from continuing operations  
(11% at constant currency) 

•  Adjusted profit before tax  

up 38% 

•  Net debt reduced by 50% to 
£26.0 million, representing a  
net debt to Adjusted EBITDA 
ratio of 1.1x (2017 – 1.6x)

•  Pension scheme now in  

small surplus of £1.9 million 
(2017 – deficit of £16.0 million)

Continuing Operations2
Revenue

£178.4m

Adjusted profit before tax1

£18.5m

2018

2017

£178.4m

2018

£18.5m

£162.9m

2017

£13.4m

Adjusted basic earnings per share1

Statutory loss before tax

10.10p

2018

2017

£(31.2)m

10.10p

2018

£(31.2)m

7.27p

2017

£(19.2)m

Statutory basic loss per share

Full year dividend

(22.09)p

1.95p

2018

2017

(22.09)p

2018

(12.59)p

2017

1.95p

1.95p

Net debt

£26.0m

Continuing and Discontinued  
Operations
Statutory loss after tax

£(29.2)m

2018

2017

£26.0m

2018

£(29.2)m

£54.6m

2017

£(43.4)m

1  Adjusted results exclude Adjusting Items to enhance understanding of the ongoing financial performance of the Group. Adjusting 
Items comprise of redundancies, restructuring costs; gain or loss on disposal of properties; impairment or amortisation charges 
related to goodwill, tangible and intangible assets; contingent consideration required to be treated as remuneration; movements  
in deferred consideration and costs related to the St Ives Defined Benefits Pension Scheme (note 7). 

2  Continuing operations excludes the results of the Books and Marketing Activation segments disposed during the year (note 8).

Further details are provided within Alternative Performance Measure section pages 29 to 32.

Kin + Carta Annual Report and Accounts 201801

OUR CONNECTED TRIBES

Read more about our strategy on page 9 and our business model on pages 10 to 11.

02

Strategic Report

04  Chairman’s Statement
06  Chief Executive’s Performance Review
09  Our Strategy
10  Business Model
12  Strategy in Action
26  Financial Review
29  Alternative Performance Measures
33  Key Performance Indicators
34  Business Review
36  Principal Risks and Uncertainties
42  Corporate Social Responsibility

48

Corporate Governance

50  Corporate Governance Report
54  Board of Directors
56  Audit Committee Report
58  Nomination Committee Report
61  Letter from Chair of Remuneration 

Committee

63  Directors’ Remuneration Report
81  Directors’ Report
85  Statement of Directors’  

Responsibilities

C
o
r
p
o
r
a
t
e
G
o
v
e
r
n
a
n
c
e

O
u
r
F
i
g
u
r
e
s

86

Our Figures

88   Independent Auditors’ Report  

to the Members of Kin and Carta plc

98  Consolidated Income Statement
99  Consolidated Statement  
of Comprehensive Income
100 Consolidated Statement  
of Changes in Equity

101 Consolidated Balance Sheet
102 Consolidated Statement of Cash Flows
103 Notes to the Consolidated Financial 

Statements

150 Company Balance Sheet
151 Statement of Changes in Equity
152 Notes to the Company Financial Statements

160 Shareholder Information and  

Financial Calendar

Kin + Carta Annual Report and Accounts 2018Strategic Report 
 
02

Kin + Carta Annual Report and Accounts 2018Strategic  
Report

04  Chairman’s Statement
06  Chief Executive’s Performance Review
09  Our Strategy
10  Business Model
12  Strategy in Action
26  Financial Review
29  Alternative Performance Measures
33  Key Performance Indicators
34  Business Review
36  Principal Risks and Uncertainties
42  Corporate Social Responsibility

03

C
C
o
o
r
r
p
p
o
o
r
r
a
a
t
t
e
e
G
G
o
o
v
v
e
e
r
r
n
n
a
a
n
n
c
c
e
e

O
O
u
u
r
r
F
F
i
i
g
g
u
u
r
r
e
e
s
s

Strategic ReportKin + Carta Annual Report and Accounts 2018Strategic Report 
 
 
 
04

CHAIRMAN’S STATEMENT

A YEAR OF TRANSITION

Completing the transition to a digital 
transformation business is a change of 
significant magnitude which places people  
and technology at the heart of our strategy.

It has been a momentous year.

We have completed the transition to a 
non-print business, a strategy that spanned 
almost a decade. We’ve unveiled a new 
name, Kin + Carta, befitting of a new 
people-driven business, and opportunities 
for clients and employees created by 
expanding operations in multiple markets. 
A new CEO has also taken the reins.

Just over eight years ago, the Group was 
100% print. Today, that figure has been 
reduced to zero. It’s a change of significant 
magnitude that puts us on the launchpad 
for a very different strategy; one with 
a powerful combination of people and 
technology at its heart.

It would be remiss of me not to mention 
the divestment of the print and books 
businesses without highlighting the 
commitment of all the people who 
worked at them. Transitioning between 
owners is not easy and we would like to 
thank all those involved for their ongoing 
commitment in the transition process.

Our change in leadership, with J Schwan 
replacing Matt Armitage as CEO, is a 
natural progression. J, founder and former 
CEO of Solstice, previously spent time as 
the Group’s Chief Digital Officer and has 
vast experience of digitally-led business 
transformation. Matt oversaw a period 
of intense change with distinction and 
integrity, and we owe him our gratitude  
for his hard work. 

Despite creating a group that is smaller 
by workforce and turnover, profit margins 
have already increased. This is driven 
by a collection of digital and consulting 
businesses that have a proven track record 
of success.

As part of the long-term strategy, we have 
focused on widening relationships with 
our existing customer base. Many clients 
initially came to us for print but asked us 
to deliver other leading-edge services too, 
such as digital and consultancy.

It’s important to note we have spread risk 
across our client base. We are now far less 
reliant on a handful of major customers 
than in recent years, putting us on a firmer 
footing. There is also huge opportunity 
to connect clients with different partners 
throughout the Group, which is a major 
part of our strategy.

We have continued to build for growth, 
merging Amaze and Realise to form  
one larger agency, and aligning the  
data businesses under the Edit banner.  
In Pragma, Incite and Hive we have  
a strong consulting division.

We encourage entrepreneurship within  
the Group, which has led to the creation  
of several new ventures during the past  
few years. Moreover, we are building a 
culture that allows resource to be shared, 
and knowledge built, across businesses. 
This will strengthen our offering while 
giving employees new career opportunities.

Kin + Carta Annual Report and Accounts 2018Kin + Carta Annual Report and Accounts 2018

05

Governance
There are additional changes to  
the Board. We bade farewell to  
non-executive director Ben Gordon  
with thanks for his important contribution 
during the past four years. We also 
welcomed David Bell as non-executive 
director. David was the former CEO of 
Interpublic Group (‘IPG’), one of the largest 
media services groups in the world. He has 
been instrumental in building digital-first 
organisations in the US, and is an adviser to 
companies including Google and AOL. His 
arrival signals our intent for the next phase 
of growth at our digital businesses.

During this period of change we have 
strengthened the balance sheet by 
significantly reducing borrowing. We 
continue to consider areas for growth, 
including acquisition and international 
expansion, and will update on these 
opportunities when appropriate.

The Board takes its role in corporate 
governance very seriously, implementing 
rigorous and robust systems to meet the 
high standards demanded by our investors 
and the regulators. We are working to 
ensure our compliance measures are 
up to date in advance of changes to the 
Corporate Governance Code, made by 
the Financial Reporting Council, that will 
come into force on 1 January 2019. These 
include the annual election of directors – 
which we have held for several years –  
and a requirement for employees to have 
a voice in the boardroom, a policy we are 
currently reviewing.

Health and Safety
As ever, the Board takes health and safety 
very seriously. While we may no longer be 
a business operating heavy machinery and 
fleet vehicles we remain committed to our 
employees’ wellbeing.

RICHARD STILLWELL
CHAIRMAN

We are vigilant about physical and mental 
health issues, and constantly review our 
systems to make the Group a secure and 
fulfilling workplace for every employee.

Outlook
The Board has maintained constancy of 
purpose throughout the ups and downs 
of the Group’s transition. There were 
undeniably difficult periods but we  
always tried to steer a steady course 
through the changes.

We thank our investors, clients and 
employees for their patience and support. 
We can now look forward together with 
optimism to a new era with the potential 
for high growth and opportunities for all 
stakeholders.

Richard Stillwell 
Chairman
8 October 2018

C
o
r
p
o
r
a
t
e
G
o
v
e
r
n
a
n
c
e

O
u
r
F
i
g
u
r
e
s

Strategic Report 
 
06

CHIEF EXECUTIVE’S PERFORMANCE REVIEW

NEW FOCUS

The launch of Kin + Carta sets the seal on the 
old St Ives. We are now a digital transformation 
business with a growing number of the world’s 
leading companies as clients.

Primary Drivers for Focus on Digital

$44bn

Global market for digital  
transformation services

18%*

CAGR of market

1,500

Kin + Carta specialists  
across the globe

*  https://www.consultancy.uk/news/17223/digital-

transformation-consulting-market-accelerates-to-44-billion

Introduction
This has been a transformational year  
for our business. During the period, we 
successfully completed the disposals  
of both our Marketing Activation and 
Books segments, achieving our long- 
term ambition of moving away from  
our print legacy to focus solely on  
digital transformation.

Our digital transformation businesses 
now make up the entirety of the Group, 
which relaunched to the market as  
Kin + Carta on 2 October 2018.  
Kin + Carta applies creativity, data and 
technology to help the world’s largest 
companies invent, operate and market 
profitable new products and services. 

Our digital transformation businesses 
continued to deliver significant growth, 
with revenue up 9% and a 38% increase in 
Adjusted profit before tax over the period.

Performance Highlights
The Group’s revenue from continuing 
operations was £178.4 million  
(2017 – £162.9 million) which delivered 
growth of 11% at a constant currency.

The statutory loss before tax from 
continuing operations was £31.2 million 
(2017 – £19.2 million), which includes 
Adjusting Items of £49.6 million  
(2017 – £32.6 million) of which  
£47.8 million relates to amortisation 
of acquired intangibles, impairment of 
goodwill and intangibles related to Hive 
and contingent consideration required  
to be treated as remuneration (from 
previous acquisitions).

The Group’s Adjusted profit before  
tax from continuing operations was  
£18.5 million (2017 – £13.4 million),  
up 38%.

I am encouraged by our growth in the  
past year, as well as the strengthening 
of our balance sheet. In addition to 
the disposals, we’ve also made several 
strategic moves to prepare us for the 
opportunity ahead.

We’ve merged Occam, Response One, 
Amaze One and Branded3 into a new 
communications proposition, Edit. This 
move has allowed us to diversify away 
from GDPR impacted service offerings. 
I’m happy to say the new proposition is 
resonating in the market with some  
recent large global customer wins.

We’ve also merged our two digital design 
and build agencies, Amaze and Realise into 
one firm, AmazeRealise, now the largest 
agency of its kind in the UK. This move 
has allowed us to more easily position 
AmazeRealise for international expansion.

We’ve also merged our retail property 
consultancy FSP into strategy firm Pragma, 
bringing a more comprehensive strategic 
proposition to our retail client base. 

Though our healthcare communications 
firm, Hive, has struggled this year, we 
are realigning its strategic positioning 
with our new digital focus. Although this 
represents a significant shift from its 
current proposition, we are optimistic 
that this will allow our healthcare 
experts to focus on larger, more strategic 
initiatives for Hive’s blue chip client base. 

Overall these moves required a lot of 
hard work by our teams and I’d like to 
congratulate and thank them all. With  
the majority of these costs being incurred 
in the 2018 financial year, we can now 
focus on the market opportunities we  
see ahead of us. 

Kin + Carta Annual Report and Accounts 2018 
 
07

Our New Strategic Focus
In January 2018, we began a strategic 
review of the Group’s businesses, 
redefining our path forward. As a result,  
we have defined a new set of core values,  
a new strategy, a new organisational model 
and a new brand.

The Group, now known as Kin + Carta,  
is focused on becoming a global leader  
in digital transformation services. Digital 
transformation is increasingly vital for 
businesses, who, in today’s increasingly 
digital world, require a reset of their 
company’s market strategy, offerings,  
and ways of working, to ensure they  
are grounded in new technologies.

There are four primary drivers for our 
strategic focus on digital transformation:

1. The digital transformation services 
market is large and growing quickly.  
The global market is already $44 billion 
in size and growing at a CAGR of 18%.*
2. Over 80% of Kin + Carta’s FY18 revenue 
from continuing operations was being 
driven from digital transformation 
services (strategy, innovation and 
communication): we have the critical 
mass and the reach to succeed in this 
market.

3. Our competitors, which include big 

consultancies and large agency groups, 
are finding it challenging to adapt to the 
right operating model to succeed in this 
space, leaving room for new entrants.
4. By combining our 1,500 specialists across 
the globe into a joined up proposition, we 
are competing successfully in this rapidly 
growing market.

New Connective Operating Model
Over the past few months, we have 
reorganised ourselves to integrate  
our services into a single, well-rounded 
operating model to match the evolving 
needs of our clients and the ambitions 
of our employees. We call this “The 
Connective”.

The Connective is grouped into four 
key service pillars:

•  Strategy (where to play) – Our 

strategists help our clients better 
understand the shifts in their market  
and the potential digital brings.

•  Innovation (what to build) – We utilise 
emerging technologies to create new 
products and services for our clients to 
bring to market.

J SCHWAN
CHIEF EXECUTIVE OFFICER

•  Communication (who to tell) – We help 

our clients find new audiences online and 
convert those audiences into customers.

•  Transformation (how to work) – We 

integrate next-generation software and 
teach our clients agile ways of working  
to adapt to a rapidly changing world.

Although there is still much work to do, 
we are encouraged by the collaboration 
of the nearly 200 employees across the 
businesses who were involved in creating 
The Connective operating model. In 
our early market tests, The Connective 
is being positively received with both 
new Connective customer wins and 
the expansion of some existing client 
relationships. New global clients such 
as Rockwell Automation, Kwik Fit and 
Gallagher are already leveraging multiple 
Connective services.

Our new Brand, Kin + Carta
We felt it was important to create a new 
identity for our new business. Although 
St Ives will forever be a proud part of our 
history, our new strategic focus was a 
prime opportunity to pick a name reflecting 
our position in an increasingly digital world. 
The name Kin + Carta embodies what 
The Connective stands for: connection, 
collaboration and courage.

Growth Catalysts
There is a significant growth opportunity 
in front of us for which we have identified 
five key areas of focus for our management 
team:

Scaling our Sales Functions –  
The Connective proposition will significantly 
aid the cross-selling of our services. We 
will be adding central sales capabilities 
to support larger Connective business 
opportunities. We will also draw on the best 
practices of our fastest growing businesses 
and ensure each business’ sales function is 
set up to adopt what’s best in class.

Deepen Sector Focus – Instead of 
trying to be everything to everybody, 
we will use the sector strengths of our 
strategic consultancies to focus on the 
sectors where our businesses possess 
differentiating experience. These include 
Financial Services, Transportation, Retail 
and Distribution, Healthcare, Industrials 
and Agriculture.

Geographic Expansion – We will bring the 
Communication portion of The Connective 
proposition to the Americas, leveraging our 
already strong presence in Chicago, New 
York, San Francisco and Buenos Aires. 

C
C
o
o
r
r
p
p
o
o
r
r
a
a
t
t
e
e
G
G
o
o
v
v
e
e
r
r
n
n
a
a
n
n
c
c
e
e

O
O
u
u
r
r
F
F
i
i
g
g
u
u
r
r
e
e
s
s

Strategic ReportKin + Carta Annual Report and Accounts 2018Strategic Report 
 
 
 
08

CHIEF EXECUTIVE’S PERFORMANCE REVIEW continued

Acquisitions
Acquisitions will be an important component 
of our growth strategy in the medium 
term. We will focus on acquiring digital 
capabilities with significant scale that can be 
fully integrated into our existing Connective 
proposition. Our strategy will be driven 
by acquiring complementary skill sets and/
or geographic reach: growing our existing 
business in the US is an example of this. 

We do not delude ourselves: we will 
be competing for these businesses or 
teams with the very best companies in 
the world. However, we believe that as a 
nimble and young Group, driven by the 
entrepreneurial culture embedded in the 
non-hierarchical Connective structure 
that we can offer something different and 
appealing to the opportunities we identify. 
We have already started the process.

Outlook
Trading at the start of the new financial year 
has been in line with expectations, with a 
strong pipeline and a number of exciting 
project wins from existing and new clients. 
With our recently strengthened balance 
sheet, clarity on our priorities and the 
people and structure in place, I believe the 
future for Kin + Carta is very bright indeed.

J Schwan
Chief Executive Officer
8 October 2018

New Capabilities and Ventures – We will 
continue to invest in new capabilities, for 
example, expanding our new and fast-
growing Artificial Intelligence (‘AI’) practice. 

We have also created a new venture 
model to encourage The Connective’s 
‘intrapreneurs’ to develop new business 
ideas that strengthen The Connective 
proposition. 

Financial Targets 
To accelerate our organic growth rate, 
over the new financial year we intend to 
make an investment of £2.0 million in our 
central marketing and sales capability. 
Although this investment could be rolled 
out gradually over the next few years, 
we’ve made the decision to fast track this 
initiative to take advantage of the market 
opportunity in front of us. This is a real  
cost to the business that may impair  
our earnings for the 2019 financial year, 
but we believe the payback thereafter 
will outstrip the short-term drag on 
profitability. 

The regrouping of the business into The 
Connective also affords us opportunities  
to create synergies and cost savings to 
further boost our organic growth.

As a result we expect, for the 2019 financial 
year, to see mid-single digit revenue 
growth at constant currency and Adjusted 
operating margin of greater than 10%  
as we make the investment for future 
growth. In the 2020 financial year and 
beyond, we expect double digit revenue 
CAGR and a minimum 12% margin. 

We also expect to manage net debt to 
EBITDA down to below one times by  
the end of the 2020 financial year.

Kin + Carta Annual Report and Accounts 201809

OUR STRATEGY

POISED TO BE A MARKET  
LEADER IN DIGITAL  
TRANSFORMATION  
SERVICES

There is a space for a new proposition that 
combines the wants of top talent and the needs 
of enterprise clients anxious to transform in an 
increasingly digital world.

Kin + Carta is perfectly positioned 
to capitalise. Our global workforce is 
1,500 strong, and our employees’ digital 
capabilities have been built from the 
ground up to address today’s challenges. 
We are big enough to matter but small 
enough to remain agile to the changing 
market forces.

With a fresh new focus on the power  
of Connected Customer Experiences,  
we’ve questioned the strengths and 
weaknesses of today’s digital servicing 
models and created a new organisational 
structure to deliver the future. The result 
is our transformation from a group to  
a Connective. 

Kin + Carta is strategically focused on 
becoming a market leader in digital 
business transformation services, which 
is the restructuring of businesses and 
their organisational models to leverage 
the opportunities that new digital 
technologies are providing. 

The Connective, our new organisational 
model, was created to integrate 
Kin + Carta’s services into a digital 
transformation proposition and to 
respond to the career aspirations  
of our people. 

Read more about our Connective 
proposition in our Business Model  
on page 10.

C
o
r
p
o
r
a
t
e
G
o
v
e
r
n
a
n
c
e

O
u
r
F
i
g
u
r
e
s

Kin + Carta Annual Report and Accounts 2018Strategic Report 
 
10

OUR BUSINESS MODEL

A UNIQUE PROPOSITION

We deliver transformative growth for the world’s  
leading organisations. Combining strategy, innovation 
and communication, we help our clients invent, operate 
and market new digital products and services.

The Connective

CTED 

E
N
N
O
C

STRATEGY

C

U

S

T

O

M

E

R

TRANSFORMATION

COMMUNICATION

INNOVATION

EXPERIEN C E S

The Connective proposition is a set of 
integrated next generation technology, 
marketing and consulting capabilities to 
help transform our clients for the digital 
age. The proposition is grouped into four 
key service pillars:

Strategy
Our strategists help our clients better 
understand the shifts in their market and 
the potential digital brings.

Innovation
We utilise emerging technologies to create 
new products and services for our clients 
to bring to market.

Communication
We help our clients find new audiences 
online and convert those audiences  
into customers.

Transformation
We integrate next-generation software  
and teach our clients agile ways of working 
to adapt to a rapidly changing world.

Kin + Carta Annual Report and Accounts 2018 
 
 
 
 
 
 
11

A winning  
team

The Connective’s unique organisational 
structure attracts the best talent. Empowered by 
a belief in networks over hierarchies, our experts 
are able to thrive in their own “tribes” while 
connected to other specialists through a red 
thread of culture, values and ways of working. 

As a people business, creating an award-winning 
employee experience is key to the continued 
growth and success of Kin + Carta. We believe 
happy employees want to be part of a winning 
team, so we will continue to invest in our 
employee experience through ongoing training, 
social, health and wellbeing initiatives.

T h e   value we create

G rowth catalysts

An engine  
for growth

The Connective is an engine for growth in a 
large and fast growing market. Its joined-up 
proposition provides a platform for expanding 
into new regions, integrating new acquisitions 
quickly and providing an incubation bed for  
new ventures. 

The Connective model allows us to grow cash 
flows for accelerated investment and balance 
sheet strengthening in the near term, while in 
the longer term providing us with the ability to 
share additional returns with our shareholders.

Our People

Shareholders

Scaling our  
sales function

Deepen sector 
focus

a

r

e

L e v

g e   t he assets we h

a

v

e

THE CONNECTIVE

E

x

p

a

n

d our capabil i t i e s   a

d  r e ach

n

Geographic 
expansion

New capabilities 
and ventures

Clients

The  
Community

Transforming 
businesses

By combining strategic consulting, next-
generation product development and digital 
communications, we help legacy enterprises 
transform into high growth digital businesses. 
Our Connective structure allows us to attract 
the best talent into our specialisms while 
offering a holistic transformation proposition  
to our clients.

for our stakehol d e r s

Making a  
difference

We aim to leverage our unique capabilities to 
make a difference in the societies in which we 
operate. You can read more about our social 
responsibility activities in the Corporate Social 
Responsibility Report on pages 42 to 47.

C
o
r
p
o
r
a
t
e
G
o
v
e
r
n
a
n
c
e

O
u
r
F
i
g
u
r
e
s

Kin + Carta Annual Report and Accounts 2018Strategic Report 
 
12

nnual Report and Accounts 2018

STRATEGY IN ACTION

UNITE+ DISRUPT

ROCKWELL
One of Rockwell Automation’s 
top priorities is to simplify its 
customers’ experience. Its 
Digital Business Transformation 
Unit (‘DBx’) is tasked with 
achieving that goal, and  
Solstice is a key digital 
innovation partner.

After mapping out customer journeys 
for Rockwell’s key customer segments, 
Solstice and the DBx team realised that 
“random acts of digital” cost customers 
three million man hours every year.

Following hard on the heels of  
re-evaluating Rockwell's “browse-to-
order” customer experience in 2016, 
Solstice and AmazeRealise helped 
the company design, build, and launch 
myRockwellAutomation from late 2017.

myRockwellAutomation is a personalised 
environment for Rockwell Automation 
customers that aggregates digital activities 
to ensure a connected, streamlined 
experience across critical touchpoints  
and applications.

Search strategy was tackled first. The team 
conducted a technology selection process, 
installed and configured a new search 
platform, and created a pilot experience  
to test it.

As a result, Rockwell Automation was 
able to release an entirely new search 
experience to customers in less than nine 
months. Solstice and AmazeRealise are 
currently replacing Google Search across 
the organisation. Future builds will use 
the platform as a foundation, and will be 
powered by machine learning, making 
searches personalised and conversational 
in nature.

The Kin + Carta businesses also joined 
forces with Rockwell Automation’s IT 
security team to deliver a new log-in  
and registration system, retiring three 
legacy applications. The updated system 
brought more than 400,000 existing users 
under a new access management solution.

myRockwellAutomation is at the heart 
of the solution enabling Rockwell 
Automation to deliver a more simplified, 
differentiated digital experience for 
customers. Solstice is proudly helping to 
drive the strategy and implementation of 
their vision. The search-forward platform 
brings together information from every 
corner of the business, features single 
sign-on capabilities and visualises smart 
plant equipment. Early conversational UX 
prototypes are also delivering information 
via chat functions to people on Rockwell 
Automation’s plant floor.

myRockwellAutomation is at the heart of the 
solution enabling Rockwell Automation to 
deliver a more simplified, differentiated digital 
experience for customers.

Kin + Carta Annual Report and Accounts 2018 
 
 
 
 
 
13

C
C
o
o
r
r
p
p
o
o
r
r
a
a
t
t
e
e
G
G
o
o
v
v
e
e
r
r
n
n
a
a
n
n
c
c
e
e

O
O
u
u
r
r
F
F
i
i
g
g
u
u
r
r
e
e
s
s

Strategic ReportKin + Carta Annual Report and Accounts 2018Strategic Report 
 
 
 
14

STRATEGY IN ACTION continued

EVOLVE+ TRANSFORM

A modern software engineering 
approach was employed to enhance 
digital product development. It has 
successfully removed obstacles that 
previously impeded innovation, and 
their in-house technical teams have 
been transformed into cloud-based 
Continuous Integration and Delivery 
operations. Customers benefit hugely, 
with CX improvements delivered in  
real time. Previously, they would have 
taken months to implement.

Solstice’s partnership with Gordon 
Food Service has created a next-
generation ordering platform that is 
exceeding customer expectations and 
allowing the business to differentiate. 
The team continues driving innovation 
on the platform, using a scaled agile 
framework model that enables around 
80 programme team members to stay 
involved in delivery and development 
with confidence. Gordon Ordering was 
piloted in summer of 2018 and is rolling 
out to its Canadian customers in the  
fall of 2018.

GORDON FOOD  
SERVICE
Modernisation was the 
key to future success for 
Gordon Food Service. North 
America’s largest privately 
held foodservice distributor 
was seeking to differentiate 
its brand against existing 
competitors and new entrants.

Additionally, Gordon Food Service 
maintained separate ordering systems 
for Canada and the United States and 
averaged a 10-week cycle to release 
for new system enhancements. The 
company seized the opportunity to 
deliver a single platform across  
North America that felt like more of a 
business to customer (‘B2C’) experience, 
providing customer value in new ways.

Gordon Food Service required a 
partner that could accelerate product 
development under a blended team 
approach to upskill its own employees 
for the long term. It brought in  
Solstice’s Customer Experience  
Driven Development (‘CXDD™’).

From a CX perspective, Gordon Food 
Service and Solstice established ongoing, 
iterative feedback loops with customers 
as the new normal. Allowing them to gain 
increased confidence in features before 
they were developed, while at the same 
time, responding to feedback once live in 
production. As a result, they dramatically 
simplified the ordering experience in 
a clean, intuitive design anchored on a 
first-class search experience.

The company also needed to strike  
a balance between new-found  
speed to market and complex  
legacy systems. A disciplined focus  
on product management and the 
creation of a Minimum Viable 
Experience for premium customers  
was the answer. The team delivered  
a new ordering experience, piloted 
among Canadian customers,  
in just over 200 days.

Kin + Carta Annual Report and Accounts 2018 
 
 
15

multiple digital Railcards could be 
checked on mobile devices in the  
short ticket inspection timeframe. 
Usability issues were identified  
and addressed early.

The Railcard app has built-in security 
features to reduce fraud, including 
an innovative digital hologram. It is 
fully coded, using a mobile phone’s 
existing sensors to generate non-linear 
movement visible as the hologram’s 
“sheen”. This makes it difficult to predict 
and replicate.

The app’s use of background 
updates is another key feature. It’s 
a straightforward way to check any 
Railcard is valid. Cards that aren’t 
valid become locked when opened. 
Background updates also allow 
customers to avoid an anxious wait 
for the Railcard to load during a ticket 
inspection.

Because even low-level updates impact 
battery life and data use, TAB’s engineers 
harnessed native aspects of iOS and 
Android technology to implement two 
types: friendly and mandatory. There’s 
less impact on battery life and data, while 
Railcard security is robustly assured. 
Result: improved user experience.

In just over three months, TAB and 
RDG successfully transitioned National 
Railcards to a digital format. Customer 
response has been remarkable: the 
Railcard app now boasts more than 
300,000 monthly active users, and 
fraudulent cards have been reduced  
to zero.

Down the line, the app will provide a 
highly flexible foundation for RDG to 
rapidly test and release new Railcards 
– such as the proposed new ‘Millennial’ 
26-30 Railcard.

RAILWAY  
DELIVERY GROUP
Thanks to products like Apple 
Wallet, customers increasingly 
access cards and tickets via 
mobile devices – whether 
paying for a coffee or checking 
in for a flight. It’s often 
surprising, therefore, to find 
that many services still rely  
on physical tickets.

National Railcards save train passengers 
across the UK up to a third on their 
fare but the paper and plastic ticketing 
system was in need of transformation. 
The Rail Delivery Group (‘RDG’), which 
represents the UK’s leading train 
operators, recognised the risk of fraud 
and inefficient processing. A delay of  
up to five working days between 
applying for and receiving a Railcard  
was responsible for a loss of almost  
7% of potential customers.

RDG wanted a smarter, more  
efficient solution. It turned to TAB  
for its extensive transport sector and 
mobile-specific expertise. TAB led an 
intensive, two-week Discovery phase 
to clarify the product vision, and user 
and business outcomes. The decision 
was made to transform Railcards from 
physical to digital. 

Three clear customer outcomes 
emerged. TAB conducted extensive 
user research at London train stations, 
testing prototype solutions directly 
with passengers. The team uncovered 
experiences and pain points of Railcard 
users - from students to the elderly. 
Wireframes and prototype designs went 
through rapid iteration, informed by fast, 
direct feedback loops.

TAB and RDG team members  
also boarded trains to test solutions 
with a second key user group: revenue 
protection inspectors. Sessions across 
train operating companies ensured 

C
o
r
p
o
r
a
t
e
G
o
v
e
r
n
a
n
c
e

O
u
r
F
i
g
u
r
e
s

Kin + Carta Annual Report and Accounts 2018Strategic Report 
 
 
 
 
 
 
16

STRATEGY IN ACTION continued

CREATIVITY+ CRAFT

The elegant experience was translated  
into 18 languages and rolled out to 39  
pan-European markets, winning a 
Favourite Website Award. It created a 
strong connection with Lexus website 
visitors, garnering the following results:

•  Completion rates of up to 55% – which 

was very strong for a 10-step experience.
•  7% of users who saw Takumi Cat content 
tried the Lexus car configurator and 0.6% 
accessed the test-drive form.

•  In the UK, Origami Cats users shared 

their experience on social media, 
advocating both the game and Lexus.

Christophe Meulemans, Communications 
Manager, Lexus Europe, said: “Takumi 
Craftmanship is key for Lexus. Lexus 
Takumi masters are trained for 25 years to 
master all their skills. We used imaginative 
technology to create an interactive test 
of speed and dexterity that centres on 
the Japanese art of paper folding. We’re 
delighted with the results our long-term 
partner AmazeRealise has delivered, 
providing a more-than-solid foundation 
for ongoing digital transformation of 
our business, while supporting us as we 
establish Lexus as a global luxury  
lifestyle brand.”

LEXUS
Lexus challenged AmazeRealise 
to change perceptions of the 
company by creating a digital 
presence that would help the 
marque stand out and signal  
its transition to a global  
luxury brand.

Takumi Cats was one component devised 
to help Lexus achieve its objective of 
helping customers “Experience Amazing”.

AmazeRealise developed the campaign  
to support Craftmanship, one of four  
key Lexus pillars. Takumi Masters can  
fold paper into an origami cat in less than 
90 seconds with their non-dominant hand.

Lexus Takumi masters are trained for 
25 years to master all their skills, and 
exemplify every aspect of craft and  
quality that Lexus stands for. The agency 
aimed to capture this by allowing users  
to experience being a Takumi Master.

AmazeRealise created an interactive story 
on the Lexus website that was in keeping 
with the brand. The goal was to encourage 
repeat visits and sharing on social media.

The challenge was based on Lexus’ 
expertise in developing and using cutting-
edge technologies. However, many of 
the manufacturer’s most renowned skills 
vastly predate the digital age. The origami 
challenge beautifully illustrated this notion.

Users could experience a game simulating 
the origami task through a new, unique 
experience. They were asked to perform  
a series of on-screen drawings that 
followed the exact steps of folding an 
origami cat, using their non-dominant  
hand just like the Takumi. 

“We’re delighted with the results our 
long-term partner AmazeRealise has 
delivered, providing a more-than-
solid foundation for ongoing digital 
transformation of our business.” 

Kin + Carta Annual Report and Accounts 2018 
 
 
 
 
17

C
o
r
p
o
r
a
t
e
G
o
v
e
r
n
a
n
c
e

O
u
r
F
i
g
u
r
e
s

Kin + Carta Annual Report and Accounts 2018Strategic Report 
 
18

STRATEGY IN ACTION continued

ADVISE+ EMPOWER

BENCH
Bench is a successful Kin + Carta 
venture that was developed in 
response to our team identifying 
a gap in the market for both 
trusted and highly skilled 
experts that are equipped to 
support all aspects of a client’s 
business transformation.

Dan Telling, Bench’s Managing Director, 
spotted how big technology, consulting 
and resourcing businesses were all failing 
to provide clients with what they really 
need: the ability to access experts in 
both vertical consultancy and specialist 
technology.

In order to address this need, Bench was 
built to put the emphasis on knowledge 
transfer and empowering clients to 
“do it for themselves.” Bench’s vastly 
experienced team of connected specialists 
provide unmatched skill around the 
implementation of marketing and 
information management technology, 
including Adobe, IBM, SAS, and Pitney 
Bowes, as well as business and strategic 
consulting that rivals the traditional 
systems integrator model. 

This unique and flexible associate model 
gives clients access to best-in-class 
technology and consulting expertise from 
more than 600 specialists in the UK alone. 

Bench has enjoyed spectacular 83% 
year-on-year revenue growth and has 
increased its client base to over 50 clients 
that leverage the organisation’s end to 
end services across three distinct areas:

1)  Bench Consulting – providing  

strategy, integration/implementation 
and application services that rival the 
traditional systems integrator model 
to clients such as Kwik Fit, Ryanair, 
Southern Co-operative, Investec  
and the Royal National Lifeboat 
Institute.

2)  Bench Software – offering advice 
and service around the purchase of 
technology and software to clients 
such as Sainsbury’s, Interflora and  
sofa.com. 

3)  Bench Talent – tapping into the deep 
expertise, insights, market trends and 
challenges informed by the consulting 
and software areas. This stream 
delivers high-quality options to clients 
in relation to permanent, contract, 
retained services, headhunting, 
search and selection, as well as staff 
augmentation. It supports clients  
such as Ernst & Young, Reach plc  
and Fly Victor.

Bench also provides services to  
Kin + Carta’s digital transformation 
businesses to support resourcing and 
software requirements. This service has 
become a crucial part of The Connective 
client delivery team leading to significant 
savings and multiple new opportunities 
for the businesses.

Andy Lane, Marketing Director of  
Kwik Fit, said: “Bench immediately 
understood what we were trying to 
achieve. We especially liked the fact that 
the senior experts were so involved in the 
project. The depth of the expertise they 
demonstrated from the start made us feel 
in incredibly safe hands.”

“Bench immediately understood  
what we were trying to achieve.  
We especially liked the fact that  
the senior experts were so  
involved in the project.” 

Kin + Carta Annual Report and Accounts 201819

C
C
o
o
r
r
p
p
o
o
r
r
a
a
t
t
e
e
G
G
o
o
v
v
e
e
r
r
n
n
a
a
n
n
c
c
e
e

O
O
u
u
r
r
F
F
i
i
g
g
u
u
r
r
e
e
s
s

Strategic ReportKin + Carta Annual Report and Accounts 2018Strategic Report 
 
 
 
20

STRATEGY IN ACTION continued

GOALS + TARGETS

RAC
Fleet management is a key  
part of RAC’s business. A major  
customer was having an issue 
with one of its van models. The 
automotive services company was 
aware of the issue, but predicting 
individual vehicles breaking down 
and fixing them before it happened 
was proving tricky.

RAC believed its connected vehicle technology 
could offer a potential solution. It asked Edit 
to develop a system that would capture 
live vehicle data and apply RAC predictive 
breakdown algorithms in real time.

Edit created a real-time cloud-based process 
to monitor, evaluate, decide and execute 
algorithms and one or more actions based  
on every single telematics message issued.

The system is capable of processing more 
than five million messages per day, involving 
almost 40 database calls, more than 10 web 
service calls, five communication channels 
and 60-plus logic points.

Edit’s system processes messages from 
thousands of vehicles, resulting in more 
than 50,000 vehicle faults proactively 
notifying customers of issues before they 
result in breakdowns.

One of RAC’s customers is saving an 
estimated total of 7,000 days of vehicle 
downtime per year. The proactive 
notification of faults allows engineers 
to plan roadside repairs. This prevented 
them from breaking down and requiring 
attention from a dealer, which can  
result in a vehicle being off the road  
for several days.

The solution’s reach has been extended, 
with captured data now used to send 
each driver a Fitbit-style engagement 
email that offers information on: 
vehicle health; safety and efficiency 
driving scores; fault warnings; distance 
and journey data; and driver scoring 
comparisons.

Kin + Carta Annual Report and Accounts 201821

C
o
r
p
o
r
a
t
e
G
o
v
e
r
n
a
n
c
e

O
u
r
F
i
g
u
r
e
s

Just as England defied expectations on 
the pitch, #AutoTraderGoals smashed  
all targets around competition entries 
and engagement rates. The brand 
activation led to the hashtag – used 
270,000 times – dominating social 
media chatter when England played. 
It trended in the top 10 for the UK on 
Twitter after every goal, often being 
the only brand within the top 20. There 
were more than 100,000 competition 
entrants, and the campaign boosted the 
brand’s social following by 7%.

The primary objective for 
#AutoTraderGoals was to raise 
awareness of its new car offering. Of the 
250,000 visitors to the campaign landing 
page, 41% stayed onsite, of which 22% 
went on to search for a new car. The huge 
public and media interest in the campaign 
also boosted Auto Trader’s search 
rankings from 8th to 1st for “new car” 
keywords. It came top for brand mentions 
during the tournament, with 21% share  
of voice compared to Coca-Cola’s 17% 
and Visa’s 9%.

Lei Sorvisto, Audience and Brand 
Director, said: “The engagement  
from brand new audiences was 
phenomenal, both in terms of its  
volume and sentiment. The depth  
of planning and preparation from  
the team that went into allowing  
us to behave in that responsive  
way was a critical success factor.”

AUTO TRADER
Disrupting the World Cup 
by winning the hearts and 
minds of the nation with 
#AutoTraderGoals.

The World Cup 2018 was a success 
for England and Auto Trader wanted 
to play its part. The brand turned to 
AmazeRealise to help it disrupt the 
tournament with the aim of trending 
during England matches.

The premise for #AutoTraderGoals 
was simple: every time England scored, 
Auto Trader would give away a new car. 
Entrants were only required to post 
#AutoTraderGoals for a chance  
of winning.

The strategy employed a “tease, 
fanfare, sustain” model to optimise 
budget spend and brand amplification 
during the campaign period. More than 
90 assets were created to build and 
maintain momentum; from a launch 
video featuring the cars being driven 
around a football pitch, to a spoof 
film starring Auto Trader’s miserable 
“finance director”. 

The playful content and tone of voice 
captured the mood of the nation as 
everyone got swept up in England’s 
surprise success.

An hour before each England match 
began, Twitter’s “Like to Remind” 
technology was harnessed to deliver 
95,500 notifications to users’ phones. 
The opt-in rate for this timely reminder 
was 95%. Alongside this, the intensive 
“war room” set up on match days 
ensured Auto Trader could react in real 
time to what was happening on the pitch. 
AmazeRealise’s responsive approach 
helped deliver 160,000 individual 
engagements during the campaign. 

Kin + Carta Annual Report and Accounts 2018Strategic Report 
 
 
 
 
 
22

STRATEGY IN ACTION continued

INNOVATE + ENABLE

Beyond client delivery, we have also 
rolled out a collection of research and 
development (‘R&D’) experiences to 
showcase how AI can transform and 
enhance our daily lives. Solstice’s 
BrAInwave, which debuted earlier this 
year at the firm’s annual Solstice FWD 
digital innovation symposium, combined 
seven best-in-class AI technologies. 
These included computer vision and 
text sentiment analysis to create a 
networking experience that connected 
participants on a deeper emotional 
level. KoKo, another AI-powered 
Solstice creation unveiled at Google’s 
2018 National User Conference, 
leverages image recognition to identify 
and translate American sign language, 
so hearing impaired people can more 
easily communicate.

Solstice and Edit believe AI projects will 
be a new revenue stream by the end of 
2019, with AI as a focal point for most 
of the businesses’ projects within the 
next two to five years. The remarkable 
potential of AI technology, coupled 
with the recent formalisation of AI 
practices within Kin + Carta, establishes 
AI-driven innovation as the fuel for the 
Connective Intelligence.

NEW CAPABILITIES
Artificial intelligence (‘AI’) 
technology has been around 
for nearly six decades. Yet 
recent innovations in machine 
learning, conversational 
interfaces and cloud 
computing make AI a hot 
prospect in the digital 
landscape. There is huge 
room for growth as enterprise 
clients are only just beginning 
to experiment with this 
revolutionary technology.
Kin + Carta businesses Solstice and Edit 
have both launched formal AI practices 
this year as we seek to capitalise.

Solstice has delivered over 10 
intelligent experiences (chatbots, 
voicebots and robotics) across various 
industries such as agriculture, industrial 
automation, and financial services. 
Specifically speaking, the Solstice team 
has created experiences that leverage 
machine learning for farmer crop yield 
predictions, enable customers to find 
products through intelligent search 
experiences and reduce customer churn 
through tailored, personal insights for 
customers. 

Edit is also developing its machine 
learning practice with a special 
focus on personalisation, predictive 
modelling, text mining, natural 
language processing and clustering. 
The business aims to enhance both 
enterprise understanding and customer 
experience through the lens of AI.

Kin + Carta Annual Report and Accounts 2018 
 
 
23

DEEPEN SECTOR 
FOCUS
Our deep industry expertise 
allows us to define our 
clients’ issues and create 
meaningful change for 
them. We help set the pace 
for innovation and market 
response. Verticalisation 
enables fine-tuning of 
product design, targeting 
of well-defined audiences 
and establishes clients as 
the authority in a particular 
sector.

Kin + Carta possesses businesses  
with significant vertical strength.  
These include:
•  Hive – a leading healthcare 
strategic consulting and 
communications business that 
serves many of the world’s leading 
healthcare companies.

•  Incite – an award-winning strategic 
marketing consultancy with offices 
in Europe, Asia and North America, 
working with many major consumer 
brands, such as Heinz, Virgin Trains, 
McDonald's and Samsung. 

•  Pragma – a leading retail specialist 
counting industry operators and 
investors among its clients, such as 
Pret A Manger, Cath Kidston and 
Mountain Warehouse. 

The Connective is also strong in 
financial services, transportation, 
industrials and agriculture.

Using The Connective’s global team 
of teams, our vertical and capability 
experts work with clients to achieve 
growth by optimising every customer 
touchpoint. The data is primed to 
generate new products, services and 
customer experiences for our clients.

C
o
r
p
o
r
a
t
e
G
o
v
e
r
n
a
n
c
e

O
u
r
F
i
g
u
r
e
s

Kin + Carta Annual Report and Accounts 2018Strategic Report 
 
 
24

STRATEGY IN ACTION continued

GROW + EXPAND

SCALING OUR  
SALES FUNCTION
The Connective’s growth will be 
founded on the strength of our 
demand generation efforts.  
Kin + Carta will increase investment  
in demand generation teams within 
each of its businesses for years to come.

In practice, this includes rolling out proven demand 
training to new business and client service teams.  
We will also throw additional focus on filling vacant  
new business and senior client service roles. 

As each organisation continues to grow, revenue  
will be reinvested into sales teams. They will be 
empowered to build market awareness, uncovering  
new opportunities around Connective propositions.

We will produce more global events, designed to mirror 
Solstice’s industry-leading, annual innovation summit, 
Forward (‘FWD’). Featuring digital innovation accelerators 
by TAB, as well as teams and clients from AmazeRealise, this 
year’s FWD enticed more than 500 executives and digital 
leaders for a full-day symposium that continues to be a key 
demand generation tactic for Solstice and Kin + Carta as a 
whole. Leaders across the Group plan to host events like  
FWD globally with a focus on showcasing various  
organisations within The Connective.

Kin + Carta Annual Report and Accounts 2018 
25

GEOGRAPHIC  
EXPANSION
Solstice’s Buenos Aires 
office, which opened in  
2014, gives Kin + Carta a 
strong foothold in South 
America. The city boasts a 
strong talent pool proficient 
in English and a time zone 
and culture that align with 
partner offices in the US.

The office in Argentina offers multiple 
services to clients and has doubled in 
size rapidly as a result of early strategic 
success. Leveraging a managed 
services strategy and a group of 
skilled production support specialists, 
including an exceptional in-house 
employee experience (‘EX’) team, 
Solstice delivers client experience that 
far outweighs expectations.

Blended teams are deployed on 
projects, allowing greater flexibility, 
communication and delivery of 
more holistic client experiences. This 
approach builds trust and regularly 
results in repeat client work with 
leading enterprises such as Rockwell 
Automation, Bosch and COUNTRY 
Financial, as well as numerous referrals.

Development, quality assurance, user 
experience design and product design 
are all significant areas of focus for the 
Argentina head quarters. Mirroring 
growth practices across Solstice, 
further expansion is also planned in 
Artificial Intelligence, machine learning, 
cloud services and other platform-
specific capabilities. Meanwhile, 
internal training and coaching will 
underpin sustainable growth.

Collaboration, encouraged throughout 
The Connective, is key for the Buenos 
Aires team. It engages regularly 
with sister offices to ensure smooth 
handovers across specialists based 
in diverse locations. Meanwhile, the 
team will work in tandem with other 
Kin + Carta businesses including Edit, 
AmazeRealise and Bench to strengthen 
the partnership culture. 

With a strongly proactive strategy  
for future growth, Buenos Aires is 
poised to become an integral part  
of Kin + Carta’s future success.

C
o
r
p
o
r
a
t
e
G
o
v
e
r
n
a
n
c
e

O
u
r
F
i
g
u
r
e
s

Kin + Carta Annual Report and Accounts 2018Strategic Report 
 
 
 
 
26

FINANCIAL REVIEW

POISED FOR  
FURTHER GROWTH
The year saw revenue grow by 9%  
and Adjusted Operating Profit* by 29%.

Financial Highlights

+11%

Growth revenue  
at constant currency

+38%

Adjusted profit before tax*

Overview
After a transformational year, the 
Group which is now entirely focused 
on higher growth, higher margin digital 
transformation businesses (previously 
referred to as Strategic Marketing). 
The disposals of our legacy Marketing 
Activation and Books segments have 
been treated as discontinued operations 
for both the current and comparative 
periods within the Consolidated Income 
Statement. The results that follow 
are discussed in terms of continuing 
operations. The results are for a  
53 week period compared to the  
prior period of 52 weeks.

A. Statutory results 

53 weeks to  52 weeks to 
3 August 2018  29 July 2017 

The Group’s statutory results are  
set out in the table A.

Revenue 
Statutory loss before  
interest and tax 
Statutory loss  
before tax 
Basic loss per share 

£178.4m  £162.9m

£(28.2)m  £(15.5)m

£(31.2)m  £(19.2)m
(22.09)p 
(12.59)p

*  Further details are provided in the Alternative Performance 

Measurements section on pages 29 to 32.

The Group’s statutory loss before tax 
of £31.2 million (2017 – £19.2 million) 
includes Adjusting Items of £49.6 million 
(2017 – £32.6 million), of which  
£47.9 million relates to non-cash items  
in the current period. Adjusting non-cash 
items include contingent consideration 
treated as remuneration of £24.0 million, 
an increase of deferred consideration of  
£3.1 million, the impairment of goodwill 
and acquired intangibles of £12.1 million 
and the amortisation of intangibles of 
£8.7 million.

The Group prepares Adjusted results, 
which, in management’s view reflect 
how the business is managed and show 
the performance in a manner consistent 
with the previous year. Adjusted results 
exclude items such as costs related to 
restructuring activities, acquisitions  
made in current and prior periods, 
disposal of sites, impairment charges  
and St Ives Defined Benefits Pension 
Scheme charges. Further details are 
provided in the Alternative Performance 
Measures section on pages 29 to 32. 

The Group delivered revenue growth 
of 9% and a 29% increase in Adjusted 
operating profit from £16.4 million to 
£21.2 million.

Revenue and Adjusted  
Operating Profit
Revenue growth at constant currency was 
11% (£18.7 million) offset by a 2% adverse 
currency impact. Revenue at constant 
currency grew by 23% in the first half and 
1% in the second half reflecting a softer 
comparative in the first half of the prior 
year. There was a 2% negative contribution 
from currency translation in each half. 

Revenue generated from clients  
located outside of the UK increased  
from £63.6 million to £79.6 million over  
the financial year, and now represent 45% 
of Group revenue (2017 – 37%).

The Adjusted operating profit increased 
from £16.4 million (Adjusted operating 
profit margin of 10.1%) to £21.2 million 
(Adjusted operating profit margin  
of 11.8%). 

A significant amount of restructuring  
has taken place during the year to  
improve the offering to clients and 
also operational efficiencies within the 
business units. This has reduced the 
cost base and improved the Adjusted 
operating margin from 10% to 12%. 

The General Data Protection Regulations 
(‘GDPR’) that came into force in May 2018 
affected our data brands. Clients have 
withdrawn from certain marketing activity 
and our data brands have repositioned their 
market offering to accommodate the new 
regulations. During the current period, we 
have focused on ensuring that our brands 
meet the requirements of GDPR. Our 
new proposition is finding resonance with 
clients as they redirect marketing spend 
into new areas.

Kin + Carta Annual Report and Accounts 2018 
 
 
27

Our healthcare brand has seen some 
weakness in revenue primarily due to 
a number of clients seeking a network 
solution to their communication strategy. 
As a result an impairment charge of  
£11.8 million was recorded as an  
Adjusting Item relating to Hive’s  
goodwill and intangibles. Recent new  
client projects have improved revenue 
visibility in this sector.

Central costs were £5.3 million  
(2017 – £4.4 million). The Group has 
separately identified these central  
costs that cannot be directly attributed  
to the individual trading entities of the 
Group. Central administration costs 
represent 3% of Group revenue.

Central costs comprise the costs of running 
the executive office, which includes the 
Board, a central finance team, the company 
secretarial function, a legal department, a 
central IT team, the rental and associated 
costs of the Group’s head office. The 
Group’s head office is also shared with 
the AmazeRealise London team. We 
do not believe that additional value or 
understanding of the results is created by 
charging these costs to individual brands.

Acquisitions
No acquisitions were made in the current 
period. However, the total cash outflow for 
businesses acquired in prior periods was 
£16.5 million and 10.6 million shares were 
also issued. 

Solstice – during the year 4.9 million shares 
were issued and a payment of £12.4 million 
in cash was made to the previous owners of 
Solstice. Subsequent to the year end a final 
payment of £3.1 million was made in August. 
There are no further payments to be made  
in relation to the Solstice acquisition.

TAB – TAB’s third deferred consideration 
for the year ended 30 April 2018 has been 
agreed. This was based on incremental 
EBITDA. The Group has issued 5.7 million 
shares during the current year and, 
subsequent to the year end, also made a cash 
payment of £9.7 million and issued a loan 
note of £6.8 million to settle the deferred 
consideration. The loan note is exercisable 
six months after issue. There remains a 
liability of £2.0 million that the Group 
expects to settle in the financial year 2020. 
This item is treated as an Adjusting Item 
and is recorded as contingent consideration 
required to be treated as remuneration. 

Balance Sheet 
The net assets of the Group have reduced 
from £97.2 million to £81.4 million primarily 
due to the statutory loss incurred of  
£29.2 million offset by a net actuarial gain 
of £9.2 million. As a result of the disposals of 

BRAD GRAY
CHIEF FINANCIAL OFFICER

the Group’s legacy manufacturing segments, 
the composition of the balance sheet has 
changed significantly.

Total assets have reduced from  
£301.8 million to £191.7 million and  
total liabilities from £204.6 million to  
£110.3 million. Non-current assets consist 
largely of goodwill and intangible assets of 
£116.2 million (2017 – £151.5 million).  
The Group retained the property that its 
legacy Books segment, Clays, operates from, 
which is classified as an investment property 
within non-current assets at £4.5 million. 
There has been a significant reduction in 
inventories and trade and other receivables 
of £56.9 million and a corresponding fall 
in trade and other payables and deferred 
income of £45.9 million.

On the disposal of SP Group Limited (‘SP’), 
a Marketing Activation company, the 
Group entered into a lease to rent out a 
warehouse in Redditch to the acquirer, who 
subsequently exercised a break clause. As 
a consequence, this building is now being 
marketed for sale and is disclosed as an 
“asset held for sale” at £5.3 million. 

Disposals
During the period, the Group undertook 
a strategic review of its legacy segments 
Marketing Activation and Books. The 
review concluded that it was in the best 
interests of all stakeholders of the Group 
to actively seek buyers for the segments. 
As a result, the Group ran an extensive 
process to dispose of the segments, which 
concluded in June 2018.

On 5 March 2018 the Group announced the 
disposal of a significant part of its Marketing 
Activation segment. This comprised of the 
point of sale business, SP Group Limited, 
the large format printer Service Graphics 
Limited and the field marketing businesses 
Tactical Solutions UK Limited and Flare 
Limited. The consideration was based on an 
enterprise value of £6.0 million and resulted 
in a net cash inflow of £2.5 million after costs 
and working capital adjustments.

On 1 May 2018 the Group announced 
the disposal of its Books segment. The 
enterprise value was £23.8 million. The 
net cash inflow after costs, working capital 
adjustment and a contribution of £2.5 million 
to the St Ives Defined Benefits Pension 
Scheme (the ‘Scheme’) was £16.5 million. 

C
o
r
p
o
r
a
t
e
G
o
v
e
r
n
a
n
c
e

O
u
r
F
i
g
u
r
e
s

Kin + Carta Annual Report and Accounts 2018Strategic Report 
 
28

FINANCIAL REVIEW continued

The disposal of St Ives Management Services 
Limited, the remaining part of the Marketing 
Activation segment, was announced on 
25 June 2018. The enterprise value was 
£11.0 million resulting in a net cash inflow of 
£10.9 million after costs and working capital 
adjustments.

The total net cash inflow from disposals in 
the period after costs and working capital 
adjustments was £32.4 million.

The impact of the disposals on the 
Consolidated Income Statement until 
the date of disposal and for the 52 week 
comparator period is shown as a single  
line within the Consolidated Income 
Statement. Further details are shown  
in note 8. The net profit included in the 
Consolidated Income Statement from 
discontinued operations was £3.2 million 
(2017 – loss £25.4 million).

Tax
The total tax charge for continuing 
operations was £1.2 million  
(2017 – credit of £1.2 million). A number 
of Adjusting Items are not deductible for 
taxation purposes. Further details are 
provided in the Alternative Performance 
Measures section on pages 29 to 32.

The Group’s effective tax rate on the 
Adjusted profit before tax was 19.8%  
(2017 – 22.6%) compared to the standard 
rate of tax of 19.0% (2017 – 19.63%) for  
the Group. The Adjusted tax charge was  
£3.7 million (2017 – £3.0 million). The 
Group’s effective tax rate on Adjusted profit 
is lower than the prior year due to the lower 
UK and US corporate income tax rates.

A net income tax of £2.8 million  
(2017 – £0.3 million) was paid in the  
UK in respect of the 2017 and 2018 
financial years.

Dividend
The Board is recommending a final 
dividend of 1.30 pence per ordinary share 
(2017 – 1.30 pence) giving a total dividend 
of 1.95 pence (2017 – 1.95 pence).  
The dividend is covered 5.2 times by 
Adjusted earnings and will be paid on  
17 December 2018 to shareholders on  
the register at 23 November 2018, with  
an ex-dividend date of 22 November 2018.

Pensions
The Group closed the Scheme to new 
members in 2002 and ceased future accrual 
within the Scheme in 2008. The Group 
accounts for post–retirement benefits in 
accordance with IAS 19 Employee Benefits. 

The Consolidated Balance Sheet reflects the 
net surplus on the Scheme at 3 August 2018 
based on the market value of the assets at 
that date and the valuation of liabilities using 
AA non-gilt bond yields.

B. Capital expenditure

Continuing Operations 
Discontinued Operations 

Total 

On an IAS 19 basis, the net surplus  
on the Scheme was £1.9 million  
(2017 – deficit of £16.0 million) before  
the related deferred tax liability. The  
value of the plan assets decreased to 
£353.4 million (2017 – £354.5 million). 
Approximately 65% of the plan assets are 
invested in return seeking assets providing a 
higher level of return over the longer period. 
Plan liabilities decreased to £351.6 million 
(2017 – £370.5 million). The decrease in the 
plan liabilities is primarily attributable to an 
increase in the discount rate, a number of 
experience adjustments and a fall in the rate 
of increase in life expectancy. 

The Scheme’s actuarial valuation reviews 
determine any cash deficit payments by the 
Group. The Scheme’s triennial valuation 
was as at April 2016 with the next review at 
April 2019. The Group makes deficit funding 
contributions of £2.6 million per annum and 
a contribution of £0.4 million per annum 
(2016: £0.4 million) towards the costs of 
administration. On the disposal of the Books 
segment the Group made a contribution of 
£2.5 million to the Scheme.

The charge for the year for the Group’s 
defined contribution schemes was  
£2.1 million (2017 – £2.2 million).

Cash Flow
Cash generated from operations was  
£25.8 million (2017 – £30.7 million) of  
which £20.5 million was generated from 
continuing operations and £5.3 million  
from discontinued operations.

Total dividends paid were £2.8 million.  
This consisted of a final dividend for  
the 2017 financial year of 1.30 pence  
per share and an interim dividend of  
0.65 pence per share.

Total capital expenditure was £4.6 million 
(2017 – £3.5 million) and included capital 
expenditure incurred within the Marketing 
Activation and Books segments until their 
disposal as explained in table B.

The capital expenditure incurred within 
the continuing business primarily related 
to the fit out of new office space or the 
refurbishment of offices. 

Solstice moved into a new office in Chicago 
allowing them to house all employees in one 
building and have capacity for future growth. 

2018 
£’m 

2017 
£’m 

4.1 
0.5 

4.6 

2.1
1.4

3.5

The merger of the data businesses allowed 
Occam and Response One to occupy one 
building in Bath. The freehold building that 
Response One had previously occupied was 
sold for a cash consideration of £3.2 million. 

The sale of the legacy businesses created 
extra capacity at the Group’s Head Office 
in London which allowed us to house the 
employees of AmazeRealise who previously 
operated from two locations. Pragma 
combined with FSP and relocated to Amaze’s 
previous London premises with MyBench 
locating to Realise’s previous London office, 
thereby limiting the amount of underutilised 
office space across the Group.

The total inflow of funds from the disposal  
of the legacy businesses was £32.4 million.

Debt
At the balance sheet date the Group’s 
revolving credit facility was £95.0 million 
with an expiry date of March 2019.

Subsequent to the 2018 financial  
year end, the Group has successfully 
negotiated a new revolving credit facility  
of £85.0 million that will expire on  
30 November 2022 on terms broadly  
in line with the previous agreement. The 
banking group will consist of HSBC Bank 
plc, Bank of Ireland and Fifth Third Bank. 

Net debt decreased during the year from 
£54.6 million to £26.0 million, partly 
reflecting the disposal of the legacy 
businesses. At 3 August 2018, Kin + Carta 
had drawn £40.4 million on its revolving 
credit facility, leaving an unutilised 
commitment of £54.6 million. The Group had 
cash and cash equivalents of £14.4 million. 

At 3 August 2018, the ratio of net debt  
to EBITDA before Adjusting Items was  
1.1 times (2017 – 1.6 times) as shown in the 
Alternative Performance Measures section 
on pages 29 to 32.

In future, the Group will report on a calendar 
month basis. As such the Group’s financial 
year end will be on 31 July from 2019 
onwards.

Brad Gray 
Chief Financial Officer
8 October 2018

Kin + Carta Annual Report and Accounts 2018 
 
ALTERNATIVE PERFORMANCE MEASURES

MEASURING OUR  
PERFORMANCE

29

The Annual Report includes both statutory and Adjusted results.  
In the management’s view, the Adjusted results reflect the ongoing 
performance of the business, how the business is managed on a day  
to day basis and allows for a consistent and meaningful comparison. 

The APMs and KPIs are aligned to our strategy and are used to measure the performance of our business and are the basis  
for remuneration.

The Adjusted results exclude the items listed below as their inclusion could distort the understanding of the performance for  
the year and the comparison with prior years.

Key adjustments for Adjusted operating profit, profit before tax and EPS
Adjusted operating profit is calculated by adding back costs relating to, restructuring activities, acquisitions made in prior periods,  
the disposal of surplus property, impairment charges, movements in deferred consideration and St Ives Defined Benefits Pension 
Scheme. The tax effects of these adjustments are reflected in the Adjusted tax charge. The adjustments are detailed below:

1. Profit on the disposal of property, plant and equipment and restructuring costs – these items are excluded in order to reflect the 
performance of the business in a consistent manner and how the performance of the business is managed on a day to day basis.  
They are not considered to be part of the core activities of the business. 

  They have arisen as a result of initiatives to reduce the cost base and improve the efficiency and collaboration across the Group.  

The initiatives reflect a significant change in the organisational structure of a business area and are assessed on an individual basis  
and excluded from the Adjusted results.

2. Amortisation of acquired intangibles and impairments – the amortisation and impairments of assets acquired through business 
combinations are excluded from Adjusted results. These costs are acquisition related and are not part of the ongoing trading 
performance of the business. The amortisation of computer software is included within the Adjusted results as it is part of the  
ongoing trading performance.

3. Contingent consideration required to be treated as remuneration, and increase in deferred consideration – Our acquisitions, where 
deferred consideration arises, are structured such that the consideration is contingent on continued employment within the Group. 
Under IFRS 3 this is treated as an expense and therefore part of the statutory result. Where the purchase price has been determined 
and there is a subsequent increase or decrease arising from the payment of deferred consideration under IFRS 3 this is required to be 
expensed. We consider this and not part of the underlying trading performance.

4. Administrative expenses related to St Ives Defined Benefits Pension Scheme – the Scheme was closed to new members in 2002 and 
ceased future accrual in 2008. There are now less than 10 employees who are members of the Scheme and employed by the Group. 
On the disposal of the Books segment Kin and Carta plc is the last remaining employer. The costs of the Scheme are not considered to 
be part of the ongoing performance of the Group and they are excluded from the performance measures. As such they are treated as 
Adjusting Items.

C
o
r
p
o
r
a
t
e
G
o
v
e
r
n
a
n
c
e

O
u
r
F
i
g
u
r
e
s

Kin + Carta Annual Report and Accounts 2018Strategic Report 
 
30

ALTERNATIVE PERFORMANCE MEASURES continued

The analysis of Adjusting Items from continuing operations is set out below:

Adjusting Items description: 
Profit on disposal of property, plant and equipment 
Amortisation of acquired intangibles 
Expenses related to restructuring items 
Impairment of goodwill and other assets 
Contingent consideration required to be treated as remuneration 
Increase in deferred consideration 
Costs associated with prior period acquisitions and setup of subsidiaries 
Administrative (income)/expenses related to St Ives Defined Benefits Pension Scheme 

Total Adjusting Items added back to the statutory operating profit 

Pension finance charge 

Total Adjusting Items added back to the statutory profit before tax 

Tax related to Adjusting Items 

Total Adjusting Items added back to the statutory profit after tax 

The key APMs frequently used by the Group for continuing operations are:

53 weeks to 
3 August 2018 
£’000 

52 weeks to 
28 July 2017  
£’000

(1,542) 
8,659 
3,062 
12,082 
23,994 
3,094 
– 
(31) 

49,318 

324 

49,642 

(2,436) 

47,206 

(2,760)
9,889
283
242
15,550
 7,362
99
1,253

31,918

638

32,556

(4,228)

28,328

Revenue growth at constant currency: The measure is defined as the percentage increase in revenue when comparing the current period 
to the prior period from continuing operations at constant currency. This is calculated by converting revenue of the prior year at the 
average exchange rate determined during the current year. 

Revenue 
Retranslation at current year rate 

Revenue at constant currency 

Revenue growth at constant currency 

53 weeks to 
3 August 2018 
£’000 

178,355 
– 

178,355 

11% –

52 weeks to 
28 July 2017  
£’000

162,948
(3,318)

159,630

The average exchange rate for each functional currency is calculated as an average of the 12 monthly Sterling exchange rate ruling  
at the end of each period.

Adjusted operating profit: This measure is defined as the operating profit or loss less Adjusting Items.

Statutory operating loss 
Add back total Adjusting Items excluding pension finance charge and tax  

Adjusted operating profit 

53 weeks to 
3 August 2018 
£’000 

(28,153) 
49,318 

21,165 

52 weeks to 
29 July 2017  
£’000

(15,512)
31,918

16,406

Kin + Carta Annual Report and Accounts 2018 
 
 
 
 
 
 
 
 
 
Adjusted profit before tax: This measure is defined as the Group net profit or loss before tax less Adjusting Items.

Statutory loss before tax 
Add back total Adjusting Items excluding tax 

Adjusted profit before tax 

53 weeks to 
3 August 2018 
£’000 

(31,171) 
49,642 

18,471 

Adjusted profit after tax: This measure is defined as the Group profit or loss after tax before Adjusting Items:

Statutory loss after tax 
Add back total Adjusting Items  

Adjusted profit after tax 

53 weeks to 
3 August 2018 
£’000 

(32,394) 
47,206 

14,812 

Adjusted basic earnings per share: This measure is defined as basic earnings per share after Adjusting Items.

Adjusted profit after tax 

Weighted number of shares (‘000) 

Adjusted basic earnings per share (pence) 

53 weeks to 
3 August 2018 
£’000 

14,812 

146,654 

10.10 

Adjusted operating margin: This measure is defined as the percentage of Adjusted operating profit over revenue.

Revenue 
Adjusted operating profit 

Adjusted operating margin 

53 weeks to 
3 August 2018 
£’000 

178,355 
21,165 

12% 

31

52 weeks to 
28 July 2017  
£’000

(19,167)
32,556

13,389

52 weeks to 
28 July 2017  
£’000

(17,959)
28,328

10,369

52 weeks to 
28 July 2017  
£’000

10,369

142,642

7.27

52 weeks to 
28 July 2017  
£’000

162,948
16,406

10%

C
o
r
p
o
r
a
t
e
G
o
v
e
r
n
a
n
c
e

O
u
r
F
i
g
u
r
e
s

Kin + Carta Annual Report and Accounts 2018Strategic Report 
 
 
 
 
 
 
 
 
 
 
 
 
 
32

ALTERNATIVE PERFORMANCE MEASURES continued

Adjusted EBITDA: This measure is defined as the Adjusted operating profit or loss before depreciation, amortisation, finance expense  
and taxation. The amortisation charge is adjusted to remove the effect of the amortisation of acquired intangibles, which is included  
as an Adjusting Item. 

The Adjusted EBITDA for 2017 has been determined on the basis of the Adjusted metric for continuing and discontinued operations  
for the purpose of calculating the ratio of net: EBITDA.

Adjusted operating profit 
Add:
Depreciation and amortisation – continuing operations for the current year 
Less: Amortisation of intangibles classified as Adjusting Items 

Adjusted EBITDA 

53 weeks to 
3 August 2018 
£’000 

52 weeks to 
28 July 2017  
£’000

21,165 

27,105

11,025 
(8,659) 

23,531 

16,773
(9,889)

33,989

Net debt: This measure is calculated as the total of loans and other borrowings (both current and non-current),  
less cash and cash equivalents.

Loans – current liabilities 
Loans – non-current liabilities 
Cash and cash equivalents 

Net Debt 

 2018 
£’000 

40,363 –

– 
(14,398) 

25,965 

2017  
£’000

80,245
(25,651)

54,594

Net debt to Adjusted EBITDA: This measure is calculated by dividing Net Debt by Adjusted EBITDA. The Adjusted EBITDA for the prior 
year is based on continuing and discontinued operations.

Adjusted EBITDA 
Net Debt 

Net debt to Adjusted EBITDA  

53 weeks to 
3 August 2018 
£’000 

52 weeks to 
28 July 2017  
£’000

23,531 
25,965 

1.10 

33,989
54,594

1.61

Kin + Carta Annual Report and Accounts 2018 
 
 
 
 
 
 
 
KEY PERFORMANCE INDICATORS

33

Growth Catalyst

KPI

2018 Performance

Scaling Our Sales 
Functions

Strategic Customer  
Average Spend

Deepen Sector Focus

Revenue by Sector

Geographic Expansion

Revenue by Region

>£1mMinimum spend of top 30 clients 

Focus on five sectors:
•  Healthcare: £12.5 million
•  Financial: £48.1 million
•  Transportation: £23.5 million
•  Industrial and Agriculture: £25.3 million
•  Retail and Distribution: £38.4 million

36%Of total revenue derived from the US

Group KPI

Revenue Growth at  
Constant Currency

Adjusted Operating Profit Margin

+11%
12%

C
o
r
p
o
r
a
t
e
G
o
v
e
r
n
a
n
c
e

O
u
r
F
i
g
u
r
e
s

Kin + Carta Annual Report and Accounts 2018Strategic Report 
 
34

BUSINESS REVIEW

WHAT WE ARE DOING

Following the disposals of the legacy businesses,  
the Group’s continuing operations can be reviewed 
under the following headings:

COMMUNICATION
2018 – 40%
2017 – 46%

STRATEGY
2018 – 20%
2017 – 23%

REVENUE
£178.4m
(2017 – £162.9m)

INNOVATION
2018 – 40%
2017 – 31%

PERFORMANCE BY CAPABILITIES
Capabilities have touch points across a 
number of the businesses, for example, 
AmazeRealise and Solstice both have 
strategists however the businesses  
have been placed in capability groups  
for presentation purposes.

STRATEGY  
(Hive, Incite, Pragma)
Our strategy consultancies help 
organisations understand shifts in their 
market, and the potential that digital brings 
across product, marketing and operational 
areas of the business.

INNOVATION  
(Solstice and TAB)
Our innovation firms help organisations 
capitalise on emerging technologies and 
industry-leading design to bring new 
products and services to market.

COMMUNICATION 
(AmazeRealise and Edit)
Our marketing and communication 
agencies help businesses acquire new 
customers, and build loyalty with existing 
customers through full-service, integrated 
digital marketing and commerce.

REVENUE BY SECTOR

Healthcare

2018

2017

Financial Services

Transportation

£12.5m

2018

£48.1m

2018

£18.1m

2017

£39.7m

2017

£23.5m

£23.9m

Industrial and Agriculture

Retail and Distribution

Other

2018

2017

£9.5m

2017

£33.8m

2017

£37.9m

£25.3m

2018

£38.4m

2018

£30.5m

Kin + Carta Annual Report and Accounts 2018REVENUE BY REGION

35

UK & IRELAND

55%(2017 – 63%)

REST OF EUROPE

NORTH AMERICA

REST OF THE WORLD

7%(2017 – 8%)

36%(2017 – 26%)

2%(2017 – 3%)

Sector Performance
We have identified specific sectors 
as targeted areas of focus to drive 
growth: Financial Services; Healthcare; 
Transportation; Industrials and Agriculture; 
and Retail and Distribution.

Integration and Innovation
During the year, Amaze and Realise 
completed their integration to become 
AmazeRealise. The new business delivers 
an improved proposition with combined 
capabilities to clients and enhances the  
roll-out of The Connective.

Strategic Planning
We have developed our Group strategic 
planning framework around “scaling up”. 
This shared initiative allows us to align 
around common goals while giving each  
of our businesses the autonomy to chart 
their own course on how to get there.

During the year, the Group’s revenue 
derived from the Financial Services sector 
increased by 21%, compared to the prior 
period, to £48.1 million. In the Industrials 
and Agriculture sector, the Group’s  
revenue increased from £9.5 million 
to £25.3 million, which was largely 
attributable to projects at Solstice  
such as Rockwell Automation. 

Revenue derived from Healthcare  
fell from £18.1 million in the previous  
year to £12.5 million. This was primarily 
due to a number of clients seeking a 
network solution to their communication 
strategy. As a result, an impairment charge 
of £11.8 million was recorded as an 
Adjusting Item relating to Hive’s goodwill 
and intangibles. However, due to the  
unique capabilities of the Group, combined 
with widespread opportunities in this 
sector, we witnessed new business wins 
towards the end of the financial year, such 
as AbbVie and Pfizer.

Expansion into the Americas
Expansion into the Americas has remained 
a strategic objective for a number of  
years and we have seen further organic 
growth of 32% during the year, with 
revenue reaching £64.3 million (2017 
– £48.8 million). Our Innovation and 
Transformation areas of expertise already 
exist in the Americas, and we will continue 
to enhance these capabilities, as well as 
seeking further expansion opportunities  
for Communication. 

Meanwhile, our former data businesses 
embarked upon a journey to unify their 
propositions. This resulted in the creation 
of Edit, a data science, technology, 
Customer Relationship Management 
(‘CRM’) and media agency housing the 
companies that previously identified as 
Response One, Occam, Amaze One  
and Branded3.

At the heart of our “scaling up” initiative are 
objectives around new business growth, 
employee experience, collaboration and 
client service. For instance, in August 2018 
we deployed a demand generation team to 
work across the whole of The Connective, 
focused on reaching out to new and 
existing businesses, strategic events and 
developing partnerships. 

The Connective is about valuing our  
people through networks of individuals 
coming together to make decisions,  
rather than being constrained by the 
traditional hierarchies used at other 
organisations. Our people across 
The Connective were instrumental in 
developing the new Kin + Carta brand.

Developments in Innovation include our 
new capabilities and ventures. This year,  
we saw continued growth derived from  
our joint venture, Loop Integration LLC, 
which specialises in Hybris software 
integration, and Bench, our specialist 
technology business. 

Employees
As a professional services, people-driven 
business, our employees are key to the 
success of Kin + Carta. The Group has 
established a network to support the 
interests of employees and to attract 
and retain the best talent. This propels 
us towards our vision to become an 
internationally recognised “best place  
to work”.

We have also worked hard to create a set 
of shared values – Deeply Connected, 
Always Courageous and Instinctively 
Compassionate – which bind every 
employee and business together in The 
Connective. The ongoing integration of our 
brands during the year continues to enable 
us to achieve a greater sense of our shared 
values and ways of working. 

C
o
r
p
o
r
a
t
e
G
o
v
e
r
n
a
n
c
e

O
u
r
F
i
g
u
r
e
s

Kin + Carta Annual Report and Accounts 2018Strategic Report 
 
36

PRINCIPAL RISKS AND UNCERTAINTIES

APPROPRIATE RISK  
MANAGEMENT

The Board is responsible for carrying out a robust assessment of 
the principal risks facing the Group, including those threatening our 
ability to achieve our business model, strategic objectives, solvency 
and liquidity. On behalf of the Board, the Audit Committee reviews 
the effectiveness of the Group’s risk management processes.

Approach to Risk Management
The Group’s risk management framework 
is discussed on pages 52 and 53. A Group 
Risk Register is reviewed and debated 
by the Board and Audit Committee 
twice-yearly, supported by a further 
open discussion on business risks and 
challenges at the Board’s annual strategy 
day. The Group Risk Register includes risks 
that are specific to the holding company, 
such as corporate financing, and risks 
escalated from our individual businesses 
making up The Connective which might 
have a material effect on the Group as a 
whole. Risks at subsidiary level are further 
considered by the Executive Directors 
during quarterly presentations by each 
operating business. The presentations 
include an update on the forecast, current 
market conditions, strategic direction 
and a SWOT (Strengths, Weaknesses, 
Opportunities and Threats) analysis 
provided annually.

The longer-term viability of the Group  
has been assessed by the Board over  
a three-year period during the year.  
Details of this review are on page 82.

Risk Appetite
The Board has reviewed its risk appetite  
in different areas of the business during  
the year. Risk appetite relates to the  
degree of risk we are willing to take or 
accept to achieve our strategic objectives. 
It is a key consideration in decision-making 
across the Group and helps to define  
the mitigating activities required to  
manage risks.

Other than the change during the year 
to the Group’s end-market exposure 
as noted above, the risk appetite of the 
Group across the principal risks was not 
altered materially during the year after 
consideration by the Board. The Board 
will continue to assess risk appetite 
annually in light of changes to the economic 
environment, strategic progress and the 
performance of the businesses.

Evolving of Principal  
Risks and Uncertainties
The schedule opposite shows how the 
Group’s principal risks have evolved since 
the prior year. Two risks from the prior 
year are no longer shown as principal 
risks relating to: Legacy businesses; and 
Reputational risk. The Legacy businesses 
risk is no longer a principal risk following 
the disposal of the legacy print businesses 
during the year and Reputational risk, 
predominantly concerned with Health  
and Safety, is no longer considered to be  
a principal risk of the Group now that  
there are no manufacturing businesses  
and our makeup is now entirely that of 
offices. That said, the health and safety  
of our people and visitors remains the 
highest priority for the Group.

It is recognised that the Group is exposed 
to risks wider than those listed below.  
The risks disclosed are ones believed to 
have the greatest impact on our business  
at this point in time and which have  
been debated at recent Board or  
Audit Committee meetings. 

The Board seeks to minimise liquidity 
risks and risks associated with the 
welfare of our people and thereby has 
a particularly low risk appetite in these 
areas. The Connective model facilitates 
the opportunity for our people to have 
the opportunity to work in different areas 
within the organisation and to gain from 
wider experiences. For liquidity risk, 
the Group has detailed procedures for 
monitoring headroom in its bank facility 
and the associated leverage and interest 
cover covenants. In other aspects, such as 
rolling out a new brand to take the business 
forward, the Board takes a more balanced 
approach on risk taking. Following the 
disposal of the legacy Books and Marketing 
Activation segments during the year, 
the Group is now principally focused on 
the provision of digital transformation 
services to clients. This end-market is 
currently very fast growing and dynamic, 
but is subject to rapid technological change 
which can make the market’s evolution 
and growth difficult to predict. As a result, 
the Board acknowledges that narrowing 
the Group’s exposure to only this end-
market, whilst presenting an enhanced and 
very significant growth opportunity, also 
potentially presents a higher and above 
average level of inherent operational risk. 
This degree of appetite is aided by the level 
of experience gained by The Connective 
and our controls and processes such as 
the delegated authorities. Thus, the Board 
has accepted a managed risk profile, whilst 
attempting to mitigate risks effectively,  
as we seek to deliver our strategic goals. 

Kin + Carta Annual Report and Accounts 2018Evolution of Risk Key

  Consolidation of risks
  No longer a principal risk

  Change in scope or focus

  No or limited change year on year

  New risk category

PRINCIPAL RISK IN 2017

PRINCIPAL RISK IN 2018

ACQUISITION STRATEGY

ORGANIC GROWTH

SCALABILITY

LEGACY BUSINESS

ECONOMY

CLIENTS

EMPLOYEES

GROWTH

SCALABILITY

ASSIMILATION

ECONOMY AND VOLATILITY

CLIENTS

OUR PEOPLE

BRAND AND CULTURE

FINANCING

FINANCING

PENSION SCHEME

PENSION SCHEME

REPUTATIONAL

DATA SECURITY

DATA SECURITY AND GDPR

37

C
o
r
p
o
r
a
t
e
G
o
v
e
r
n
a
n
c
e

O
u
r
F
i
g
u
r
e
s

Kin + Carta Annual Report and Accounts 2018Strategic Report 
 
38

PRINCIPAL RISKS AND UNCERTAINTIES continued

The following table details the Group’s principal risks and the key 
mitigating activities in place to address them. A risk rating from low 
to high has been incorporated for both the inherent risks and the 
residual risks by considering both the impact and the likelihood of 
each risk. The inherent risk rating is measured before taking into 
account mitigating actions whereas residual risk ratings are after 
these mitigations have been factored. The changes in the risk ratings 
from the Board’s assessment in the prior year have been highlighted 
as well as any new key risks that have been added to the register 
during the year.

Where applicable the relevant growth catalysts from the  
Group’s business model (see page 10) have been attributed  
to each principal risk.

RISK

DESCRIPTION

RISK RATING 
(INHERENT)

CHANGE IN 2018

MITIGATING ACTIVITIES

RISK RATING 
(RESIDUAL)

Growth
Growth initiatives 
may be under invested 
or not pursued in 
the right sectors or 
territories and may 
therefore fail to deliver 
growth.

L, E

Whilst our digital 
transformation 
businesses have 
strong client servicing 
organisations, some 
have under invested 
in new business and 
partnership channels, 
compromising 
potential growth rates.

Achieving scalability is 
important within our 
Digital Transformation 
businesses in order 
to pursue a high 
growth strategy. 
Whilst included as a 
risk, achieving greater 
scalability is also an 
opportunity for the 
Group.

Short-term impact 
from merging 
businesses could 
manifest in the form of 
temporary challenges 
as cultures are 
merged and logistic 
considerations are 
managed.

Scalability
Digital Transformation 
businesses may not 
have sufficient scale 
within their sectors 
to secure substantial 
customer contracts.

L, E

Assimilation
The Group has 
merged six of its 
businesses into two 
digital platforms – 
AmazeRealise and  
Edit. Whilst this is  
the right move in 
order to create a solid 
platform for growth, 
there is a risk of short-
term impacts as the 
businesses assimilate.

L

Achieving growth remains a key 
strategic objective for the Group. 
The Board considers that the risk 
rating has increased compared 
to the prior year due to the 
increased focus and smaller 
size of the Group following 
the disposal of the legacy print 
businesses. As such it is the 
impact rather than the likelihood 
that has resulted in the increase.

•  Further investment in new business 

functions.

•  Developing the Group’s proposition 
(The Connective) to encourage 
collaborative behaviour and growth 
opportunities.

•  Detailed budgets and three-year 
plans submitted to the Board for 
review.

•  Stringent selection criteria followed 
for pursuing acquisitions that fit 
within the Group’s strategy and 
culture. 

The inherent risk rating remains 
the same; however, the Board 
considers the residual risk 
rating to be lower than the prior 
year due to the encouraging 
signs within The Connective, 
greater collaboration and the 
merging of businesses (see 
Assimilation risk below). 

This risk has been added as a 
key risk this year following the 
recent merging of businesses. 
It is considered to be a short-
term risk during the integration 
phase and will continue to be 
monitored by the Board.

•  Collaboration by businesses such as 

working on joint pitches.

•  Organic growth of businesses 

through recruitment drives and 
opening of new offices. 

•  Bringing businesses closer together 
under a single senior management 
team (such as in Data) to achieve a 
greater combined scalable offering.

•  Investment in high growth digital 
transformation businesses and 
greater focus on securing longer-
term contracts.

•  New office moves to house new 

businesses in the same location and 
to create a more positive working 
environment.

•  People focused initiatives and 

bonding to encourage a uniform 
culture.

•  Developing processes and 

procedures to increase efficiency.

Kin + Carta Annual Report and Accounts 201839

Principal Risk Key

Change Key

Link to Growth Catalysts

Evolution of Risk Key

  High
  Medium
  Low

  Increase
  No change
  Decrease
  New risk

L  Leverage our assets
E  Expansion of  

our capabilities

  Consolidation of risks
  No longer a risk

  Change in scope or focus

  No or limited change year on year

  New risk category

RISK

DESCRIPTION

RISK RATING 
(INHERENT)

CHANGE IN 2018

MITIGATING ACTIVITIES

RISK RATING 
(RESIDUAL)

Economy and 
volatility
Challenging economic 
conditions may inhibit 
growth and create 
uncertainty. This could 
lead to volatility in 
earnings given the 
smaller size of the 
Group following the 
disposal of the legacy 
print businesses.

L, E

Uncertainty in the 
economy, largely 
associated with 
Brexit, could result in 
marketing campaigns 
or projects being 
cancelled or deferred 
at short notice. Whilst 
the Group does have 
long-term contracts 
with clients, the level of 
spend is predominantly 
at the client’s 
discretion rather than 
being derived from 
guaranteed sales 
volumes.

Clients
Competitive pressure 
that may result in the 
loss of a key client.

L

The Group has 
a variety of key 
clients. Long-term 
relationships have 
been fostered with 
many of these clients 
over a number of 
years.

This risk rating remains high. 
Whilst selling the print legacy 
businesses has in part de-risked 
exposure to markets that have 
been noticeably impacted 
by economic developments 
(e.g. the grocery sector), an 
economic downturn could still 
have a very significant impact on 
the Group’s activities.

Following the disposal of 
the legacy print businesses 
this risk, whilst significant, 
has been revised as a lower 
risk compared to the prior 
year. The print segments had 
experienced over capacity with 
price pressure largely prevalent. 
No single client makes up more 
than 5% of the Group’s revenue.

•  Diversification into markets that 
are capable of delivering profit 
growth with an increasing range  
of our businesses. 

•  Diversification through growth in 
the US and opportunities pursued 
to open overseas offices, where 
client demand warrants it. 
•  Investment in a wider range  
of services offered to clients. 
•  A continual review of the Group’s  

cost base. 

•  Secure more long-term client 
relationships and contracts. 
•  Seek to increase market share 

by investing in sophisticated and 
targeted sales lead generation. 
•  A regular review of performance 
of all businesses against their 
budgets, monthly forecasting and 
implementing remedial action, 
where needed.

•  Encourage collaborative behaviour 
across the Group’s businesses and 
create a commitment to cross-
selling that will distinguish the 
Group’s digital transformation 
offering from its competitors’. 
•  Achieve or exceed service level 

agreements with clients. 

•  Broaden our capabilities, providing 
marketing solutions in support of 
our clients’ marketing strategies.  
•  Avoid over reliance on any single 

client. 

•  Implement bespoke propositions 
for securing the renewal of key 
client contracts, providing Group 
support where appropriate

•  Conduct client satisfaction surveys.

C
o
r
p
o
r
a
t
e
G
o
v
e
r
n
a
n
c
e

O
u
r
F
i
g
u
r
e
s

Kin + Carta Annual Report and Accounts 2018Strategic Report 
 
 
40

PRINCIPAL RISKS AND UNCERTAINTIES continued

Principal Risk Key

Change Key

Link to Growth Catalysts

Evolution of Risk Key

  High
  Medium
  Low

  Increase
  No change
  Decrease
  New risk

L  Leverage our assets
E  Expansion of  

our capabilities

  Consolidation of risks
  No longer a risk

  Change in scope or focus

  No or limited change year on year

  New risk category

RISK

DESCRIPTION

RISK RATING 
(INHERENT)

CHANGE IN 2018

MITIGATING ACTIVITIES

RISK RATING 
(RESIDUAL)

Retaining and 
recruiting staff is a 
key priority for the 
Group as it continues 
to invest in new 
and existing service 
orientated businesses. 
Following the disposal 
of the legacy print 
businesses, the 
Group is now entirely 
a people focused 
business.

It is vital that the 
brand architecture 
is cohesive and 
easily understood by 
customers and top 
talent globally.

Our people
A failure to attract, 
develop and retain 
employees with the 
necessary talent for 
our businesses.

L, E

Brand and culture
The Group has 
undergone a 
rebranding and whilst 
considerable thought 
has gone into this, 
there is a risk that it 
might not resonate 
with the Group’s 
stakeholders and not 
facilitate the culture 
being promoted.

L, E

Finance
The Group’s ability 
to trade may be 
compromised by a lack 
of cash funds.

Being able to finance 
working capital and 
carry out operations 
is fundamental to the 
Group.

L, E

This risk rating is consistent 
with the prior year and reflects 
how central and key our people 
are to everything the Group is 
striving to achieve.

This is a new risk following  
the launch of the new brand,  
Kin + Carta.

•  Implement appraisals and fulfil 
training needs where identified. 
•  Develop a collaborative culture 
across the Group’s businesses. 
•  Operate discretionary share-based 

incentive schemes, and other 
benefits. 

•  Pay part of consideration in 

shares to vendor directors of 
acquired businesses, with ‘lock-in’ 
obligations.

•  Ability of people to second or 

transfer to different parts of the 
Group which is enabled by the 
makeup of The Connective.

•  Involving the operating businesses 
with the rebranding and its launch 
through undertaking a thorough 
consultation process.

•  Strong leadership alignment at 
the top of the organisation to 
demonstrate that the Group’s 
purpose is to serve its employees 
and not the other way around.

The risk rating is consistent  
with the prior year. The bank 
facility was renewed on  
3 September 2018 and runs  
up to 30 November 2022  
with an option to extend for  
a further year; further details 
are provided on page 135.

•  Conduct ‘going concern’ reviews 

and longer-term viability 
assessments twice yearly.

•  Continually monitor the Group’s 
performance against its banking 
covenants. 

•  Undertake monthly reviews of 

working capital, cash forecasts and 
headroom on banking covenants. 

•  Periodically review the Group’s 
financial KPIs with its bankers.

Kin + Carta Annual Report and Accounts 2018 
41

RISK

DESCRIPTION

RISK RATING 
(INHERENT)

CHANGE IN 2018

MITIGATING ACTIVITIES

RISK RATING 
(RESIDUAL)

The volatility of the 
Scheme’s deficit 
is impacted by the 
inflation rate, changes 
in the discount rate 
derived from gilt 
yields and changes in 
actuarial assumptions, 
such as mortality.

This includes the 
risk of loss of data, 
sabotage or disruption 
to the business,
fraud, reputation 
damage, and possible 
fines.

Pension scheme
The volatility of the St 
Ives Defined Benefits 
Pension Scheme deficit 
(‘the Scheme’).

Data security  
and GDPR
Exposure to 
reputational or 
financial damage  
due to corruption 
or theft of company 
owned or client
owned data or data 
breaches arising or 
non-compliance with 
the General Data 
Protection Regulation 
(‘GDPR’).

This risk rating associated with 
the Scheme has reduced from 
the prior year as the accounting 
deficit has been eliminated in 
the current year. As at 3 August 
2018, the Scheme has a surplus 
of £1.9 million compared to a 
deficit of £16.0 million in the 
prior year.

This risk rating is considered 
to be consistent with the prior 
year following a comprehensive 
exercise to assess data security 
risks and the requirements to 
comply with GDPR.

•  Agree deficit recovery plan with the 

Pension Scheme Trustee. 
•  Regularly engage the Trustee 
directors in discussions on the 
Group’s performance. 

•  Manage possible Section 75 debts 
arising from business disposals and 
closures. 

•  Contribute to discussions on the 
Scheme’s investment strategy. 

•  Proactively seek to limit the growth 

in the pension liability.

•  IT functions in place around 

the Group with responsibility 
to protect data (e.g. encryption, 
firewalls, restricted access).
•  Periodic reviews by Internal 
Audit, utilising in-house IT 
as well as specialist external 
consultants. Cyber security and 
IT questionnaires completed 
periodically by subsidiaries to 
highlight areas of potential risk, 
together with any mitigating 
actions performed in order to 
address this risk.

•  The appointment of a Data 

Protection Officer for the Group 
to assist with the Group’s GDPR 
compliance and to provide a report 
to the Board prior to each Board 
meeting.

•  GDPR audits and the rolling out 
of new policies, processes and 
procedures.

C
o
r
p
o
r
a
t
e
G
o
v
e
r
n
a
n
c
e

O
u
r
F
i
g
u
r
e
s

Kin + Carta Annual Report and Accounts 2018Strategic Report 
 
42

CORPORATE SOCIAL RESPONSIBILITY

RESPONSIBLE AND  
THOUGHTFUL BUSINESS
Edit’s award-winning innovation  
aids humanitarian efforts.

Edit’s development of the prototype is 
an example of the power of technology 
and how it can transform people’s lives. 
Damian Coverdale, CEO of Edit, adds: 
“I’m delighted that one of our own has 
developed a best-in-class example of  
what an existing piece of tech can do. 
At Edit, we work closely with IBM as an 
approved partner, and we will continue 
to push the boundaries of tech at our 
fingertips, both now and in the future.”

Edit was named as a finalist at the 2018 
IBM Beacon Awards for an innovative 
tech solution it developed to improve 
humanitarian aid efforts in Africa. The 
IBM Beacon Awards recognise IBM 
Business Partners that have delivered 
exceptional solutions, using IBM  
products and services. 

Using IBM Watson Visual Recognition, 
Edit developed a sophisticated prototype 
called “image classifier”, for use by aid 
volunteer teams in Africa. This concept 
locates items of interest within an image 
and combines the result with a custom 
classifier in order to recognise dwellings 
in rural areas. 

The solution was developed in response  
to a common problem faced by 
humanitarian teams on the ground in 
Tanzania. They were finding that their 
response times were being hampered 
by a lack of accurate geographical data, 
especially those identifying settlements 
and occupied buildings. 

The project was intended to assist 
charities in identifying areas in rural 
Tanzania where homesteads are likely to 
be present, therefore highlighting where 
focused aid or support may be required. 
Volunteers currently use the MissingMaps 
app to pre-select areas on satellite or 
aerial images that are of interest prior 
to detailed mapping. This can take up to 
six weeks. The technology created by 
Edit, however, using IBM Watson Visual 
Recognition can reduce this process to 
a matter of hours. Representatives from 
Crowd2Map Tanzania, Doctors without 
Borders and British Red Cross, who are 
working in Tanzania to end FGM, have 
shown an interest in Edit’s prototype,  
with discussions now taking place on  
how this technology may be implemented.

Simon Peel, Technical Consultant at Edit, 
who led the team on the image classifier 
solution, explains: “Having seen the work 
of charities in Tanzania I discovered 
that a number of time-critical mapping 
projects don’t get completed within the 
required time, leaving the humanitarian 
teams on the ground without the local 
maps they need. The aim of this solution 
is to dramatically speed up the mapping 
process so teams can quickly provide 
humanitarian assistance.” 

Kin + Carta Annual Report and Accounts 201843

C
C
o
o
r
r
p
p
o
o
r
r
a
a
t
t
e
e
G
G
o
o
v
v
e
e
r
r
n
n
a
a
n
n
c
c
e
e

O
O
u
u
r
r
F
F
i
i
g
g
u
u
r
r
e
e
s
s

Strategic ReportKin + Carta Annual Report and Accounts 2018Strategic Report 
 
 
 
44

CORPORATE SOCIAL RESPONSIBILITY continued

Our Relationships with Stakeholders
The Board is committed to working in a 
responsible way that benefits all of the 
Group’s stakeholders including our clients 
and suppliers, our people, the community 
and our shareholders. It also understands 
the importance of ensuring that corporate 
social responsibility is reflected in our 
business practices.

In this report we outline how we seek 
to meet the responsibilities to our 
stakeholders and how we measure the 
Group’s corporate social responsibility 
performance, now and in the future.

The Group has had no human rights 
issues that need to be disclosed for an 
understanding of the development, 
performance or position of the Group’s 
corporate social responsibility.

Clients and Suppliers
All of our businesses report on how they 
manage their relationships with key clients, 
which will help to ensure consistency of the 
customer journey through The Connective. 
In order to promote responsible business 
practices with our clients, the CEO or 
Managing Director of each business, has 
signed up to the Group’s Anti-corruption 
and Bribery Policy which, together with the 
Ethical Trading Policy, is publicised to all 
employees. It is a disciplinary offence for 
any employee to breach the Group’s Anti-
corruption and Bribery Policy, which sets 
out various principles; such as the Group 
not permitting political donations or gifts 
or the making of facilitation payments.

The Group is committed to building 
strong working relationships with its 
suppliers, ensuring that they are aligned 
on quality, delivery, innovation, risk 
and compliance. The Group operates a 
rigorous onboarding process. For principal 
suppliers, this involves the completion 
of a questionnaire covering financials, 
conflicts of interest and other relevant 
information. They are also required to 
adhere to our Anti-corruption and Bribery 
Policy, as mentioned above, and our Ethical 
Trading Policy. This sets out our ethical 
and compliance values, such as promoting 
trade and use of goods which are produced 
and marketed under conditions that are 
socially, environmentally and financially 
responsible; and considering the social 
and economic wellbeing of current and 
future generations through our business 
practices. 

We are committed to ensuring that there is 
no slavery or human trafficking within our 
supply chains and we expect our suppliers 
to adhere to the Modern Slavery Act 
2015 (‘MSA’). We have undertaken steps, 
as far as is reasonable and practicable, 
to ensure the requirements of the MSA 
are implemented within our supply chain. 
Our MSA statement can be found on our 
website at www.kinandcarta.com. 

Payment terms granted to suppliers are 
negotiated according to the amount at risk 
and the financial strength of the supplier 
concerned, which will be adhered to, 
provided that they perform in accordance 
with the agreed terms. 

The average creditor days outstanding at 
3 August 2018 for the Group was 71 days 
(2017 – 79 days). The Company Secretary 
maintains a Bribery Risk Register, which 
is refreshed annually and reviewed by the 
Board together with a report from the 
Head of Internal Audit on how the Group’s 
Anti-corruption and Bribery Policy has 
been applied during the year. The Internal 
Audit function will follow up any high-risk 
areas identified from this exercise. 

Our People
We are a people business. Therefore, 
creating an award-winning employee 
experience is key to the Group’s  
continued growth and success. We 
will continue to invest in our employee 
experience through training, social,  
health and wellbeing initiatives. Current 
initiatives across the Group range from 
mental-health training, flexible working 
hours and inhouse exercise classes. 

The Connective organisational structure 
provides our employees with a unique 
way of working and this year we launched 
our shared values – Deeply Connected, 
Always Courageous, and Instinctively 
Compassionate – which bind our 
employees and businesses together. As we 
grow, our shared values and our culture 
becomes more important than ever. 
Therefore, we are striving to encapsulate 
a culture where our people feel valued, 
appreciated and enjoy their work. 

Attracting, developing and retaining the 
best people who will thrive in our unique 
working environment remains a top priority 
for us. We seek to pay our employees 
competitive remuneration packages and 
incentives. We also operate various policies 

to protect the interests of our employees 
such as a Dignity at Work Policy to 
ensure that the Group provides a working 
environment free from harassment and 
bullying, and a clear procedure to tackle 
such behaviour.

We communicate regularly with our 
employees on a range of subjects such 
as recent client projects and the Group’s 
overall strategy and objectives, and our 
employees are encouraged to give us 
their feedback and suggest where we 
can make improvements to our business. 
We’ve continued to build employee 
engagement by rolling out an all employee 
communication channel where the Chief 
Executive Officer regularly provides 
updates to all employees on how the Group 
is performing and how individuals can 
contribute to achieving the Group’s aims. 

We are aware of the importance of making 
it easy for employees to raise concerns 
about their job and each subsidiary 
applies appraisal systems relevant to their 
business. We also have a Group Speak 
Up policy which is readily available to 
all employees to ensure they can raise a 
concern about the business confidentially. 

As at 3 August 2018, we employed 1,453 
people including 1,382 full-time and 71 
part-time employees. The Group is an 
Equal Opportunities Employer and no 
job applicant or employee receives less 
favourable treatment on the grounds 
of age, disability, sex, sexual orientation, 
marital or civil partner status, race, 
colour, nationality, religion or belief. 
Employees who become disabled during 
their working life will be retained in 
employment wherever possible, and will 
be given help with necessary rehabilitation 
and retraining. Wherever practicable, 
the Group will modify procedures or 
equipment so that full use can be made  
of an individual’s ability.

By gender, the Group’s employees are 
made up of 897 males and 556 females 
(62% and 38% of employees respectively) 
(2017 – 2,184 and 1,036, 68% and 32%); 
and its senior management is made up of 
55 males and 37 females (60% and 40%  
of senior management respectively)  
(2017 – 64 and 32, 67% and 33%).  
The Board is currently made up of six  
males (86%) and one female (14%).  
Details of the Group’s pension schemes 
are set out in note 29 to the financial 
statements.

Kin + Carta Annual Report and Accounts 2018 
Charitable Donations
In addition to focusing on one or two themes 
– such as mental health – or projects each 
year, the Group makes donations to a broad 
range of charities. Donations are usually 
made in cash but may include the provision 
of time and materials to provide added-
value services for charities. 

The Group supports charities by: setting and 
then donating an annual budget to charities 
serving communities in which the Group 
operates or to which employees or clients 
have a particular affinity; matching the 
total contribution made by the Chairman 
from forgoing a proportion of his fees and 
supporting fundraising events for charities 
nominated by employees.

During the year, the Group made donations 
of varying sums to a wide spectrum of 
charities including: Crisis UK (the UK’s 
national charity for homeless people); CALM 
(a charity aimed at bringing the suicide rate 
down among men); Cancer Research UK; 
Brain Tumour Research and Macmillan.

Shareholder Relations
The Board believes in maintaining good 
relationships with its shareholders.  
Effective two-way communication with 
institutional shareholders and analysts 
takes place through regular presentations 
involving the Chief Executive Officer and 
the Chief Financial Officer.

The Board receives an investor relations 
report at each of its regular meetings. 
The Chief Executive Officer and the Chief 
Financial Officer conduct bi-annual analysts’ 
briefings and, where appropriate, meet the 
Company’s major shareholders to further 
explain the Group’s investment proposition. 
A number of major shareholders have 
accepted the opportunity to meet Non-
Executive Directors including the Chairman. 

The Company’s top 20 shareholders hold 
approximately 66% (2017 – 72%) of the 
Company’s issued share capital. Those 
which have an obligation to notify the 
Company of their voting interests are  
shown on page 83. 

The Annual General Meeting is regarded 
as an opportunity to communicate directly 
with shareholders and the chair of the Audit, 
Nomination and Remuneration Committees 
are available at each meeting to answer 
shareholders’ questions. 

workshop of meditation and play, 
which created a safe and supported 
environment for the employees to 
express themselves.

Several employees used these 
workshops to express themselves 
and get to know one another, which, 
in some circumstances, made the 
experience quite emotional. By 
sharing personal stories and beliefs, 
the workshops gave each employee a 
different perspective of themselves 
and the people they work with, and 
helped bring staff together, with 
around 80% of the business agreeing 
they felt a real sense of connectedness 
following the sessions.

Following the success of Edit’s Energy 
Week, there is now an overriding sense 
of the benefits of doing more together. 
Emma Hogan, Head of Employee 
Experience at Edit, explains: “Creating 
a great workplace is about supporting 
and nurturing the people within it; 
giving our employees the opportunity 
to connect and support one another to 
be great. Having completed a hugely 
successful Energy Week, we are 
definitely one step closer to this goal, 
and will continue to encourage feelings 
of positivity and connectedness 
between our employees.”

A PASSIONATE  
APPROACH TO 
CONNECTING 
OUR PEOPLE
In believing that a workforce 
with better connections 
will result in a more positive 
outcome for both clients and 
staff, Edit planned an activity 
week for its employees 
around the theme of “energy”.

Edit devised activities that not 
only encouraged their people to 
feel energised about their working 
week ahead but also deepened the 
connections between them. Within 
a couple of hours of announcing 
Energy Week, Edit had more than 25 
employees signed up as volunteers. 
These employees worked extra 
hours around busy client schedules 
to organise activities throughout 
the week that catered to the varying 
interests of the diverse workforce. 
These activities included a Samba 
band, talks on how the brain works,  
Kung Fu and hula-hooping lessons. 

Edit also collaborated with a local 
charity, Make-a-Move, which uses 
techniques in music, movement 
and mindfulness to build positive 
mental health and boost wellbeing in 
communities. In addition to holding 
morning and afternoon sessions to 
“power up” and “power down” in the 
office, Make-a-Move hosted a daily 

45

C
o
r
p
o
r
a
t
e
G
o
v
e
r
n
a
n
c
e

O
u
r
F
i
g
u
r
e
s

Kin + Carta Annual Report and Accounts 2018Strategic Report 
 
46

CORPORATE SOCIAL RESPONSIBILITY continued

Total Group carbon emissions 
(thousand tonnes)

2018

2017

2016

9.9

13.7

14.7

Scope 1 – emissions from activities owned 
or controlled by the Group: 
2.6 thousand tonnes (2017 – 2.8).

Scope 2 – emissions associated with our 
consumption of purchased electricity, heat, 
steam and cooling: 7.3 thousand tonnes 
(2017 – 10.5).

CO2e intensity measure  
– grams per £ of revenue: 

Group: 30.9 (2017 – 33.9)

Water consumption  
(’000 m3)

2018

2017

2016

38.5

47.1

57.9

Environment
We are committed to minimising our  
impact on the environment and believe 
that our responsibilities in respect to 
environmental protection rank in equal 
importance with other key business 
objectives. The Board is responsible for 
setting the Group’s Environmental Policy 
and publishes an Environmental Policy 
Statement each year on its investor website 
at: www.investors.kinandcarta.com. In 
an effort to minimise our impact on the 
environment, a deemed consent letter 
was sent to shareholders in August 2018 
regarding the Group’s use of electronic 
communications.

We continually monitor and work to reduce 
the Group’s carbon emissions, waste sent 
to landfill and water consumption. We 
report our CO2e emissions in line with the 
requirements of the Companies Act 2006 
(Strategic Report and Directors’ Report) 
Regulations 2013. In doing so we have 
adopted the following methodology:

a) An operational boundary approach has 
been applied on Scope 1 and Scope 2 
emissions in the UK using Department 
for Business, Energy and Industrial 
Strategy (‘BEIS’) Standard Set conversion 
factors for 2018.

b) Where actual energy consumption data 
cannot be obtained we have estimated 
emissions, pro rata, based on the data 
recorded by similar sites in the Group. 
Using this methodology, the estimated 
emissions from these sites equate to 
0.4% of the Group’s total emissions.

c) Scope 3 emissions are not reported on as 
they are outside our operational control. 
The Board will, however, keep this under 
review.

The charts show the Group’s Scope 1 and 
Scope 2 CO2e emissions and our CO2e 
intensity measure (which is grams of CO2e 
per £ of revenue). The CO2e emissions 
performance of reporting segment is not 
included this year given the Group is purely 
a digital transformation business, following 
the disposals of the Marketing Activation 
and Books segments.

The most significant finding is the change  
in the Group’s intensity ratio, which  
has decreased year on year by 9% from 
33.9 CO2e / £ revenue to 30.9. This has 
come about due to the restructuring of  
the Kin + Carta portfolio during the  
period ended 3 August 2018. Due to  
the energy-intensive nature of the Books 
and Marketing Activation segments, 
the disposals of these businesses had a 
significant effect on the Group’s Intensity 
Ratio. This pattern is set to continue, and 
next year will be the first year with no 
contribution from the Books and Marketing 
Activation segments.

The most significant change in the Group’s 
energy profile can be found in electricity, 
which has fallen from 77% of the carbon 
dioxide emitted by the Group to 73.8%  
as a result of the disposals and move  
away from energy-intensive lines of 
business. Electricity emissions have  
fallen to 7,282 tonnes of CO2 in 2018  
from 10,545 in 2017, a reduction of 31%. 
This single change is responsible for 
the vast majority of the reduction in the 
Group’s CO2 emissions. There has also 
been a reduction in vehicle emissions as 
a result of the disposal of the Marketing 
Activation segment. The 2018 total vehicle 
emissions figure is 586 tonnes of CO2  
(a reduction of 58% from 1,384 in 
2017) and in natural gas emissions, the 
2018 figure was 521 tonnes of CO2 (a 
reduction of 21% from 660 in 2017). These 
reductions in emissions are due to the 
disposals of the Marketing Activation and 
Books segments, resulting in the Group 
being a digital transformation business.

Water Consumption and Waste to Landfill
The Group’s water consumption reduced 
due to the disposals of the Marketing 
Activation and Books segments during 
the year. Since the majority of the water 
consumption relates to the disposed 
businesses, the level relating to the 
continuing operations is immaterial. 

Waste to landfill was immaterial during the 
year and this trend is expected to continue.

Kin + Carta Annual Report and Accounts 2018Health and Safety
Health and Safety of our employees is 
a priority for the Board at all times. The 
Board ensures that responsibilities for 
Health and Safety are properly assigned, 
accepted and carried out within the 
organisation. A Statement of the Board’s 
approach to Health and Safety is publicised 
at all of the Group’s offices, and each 
business’s CEO or Managing Director 
has formally acknowledged their role in 
ensuring that all employees are aware of 
their legal duties under health and safety 
legislation.

The first item on the agenda for each 
parent Board meeting is to receive a  
report on health and safety-related KPIs, 
selected to measure and manage the 
Group’s health and safety performance, 
which are as follows:

•  monthly and cumulative statistics 

on near misses, all accidents, all lost 
time accidents, total days lost and 
Reportable Accidents; the Group’s 
Accident Frequency Rate, the Group’s 
Injury Incidence Rate and a report on 
employment liability insurance claims;

•  the circumstances of any lost time 

accidents and Reportable Accidents and 
management action taken as a result are 
also considered; and

•  Group initiatives for improving health 

and safety performance.

The Group operates a bespoke online 
health and safety management  
system for:

•  reporting accidents and near-miss 

incidents;

•  hosting a health and safety document 

library; and

•  applying standards of accreditation to 
contractors who apply for consent to 
work at our sites.

A driver safety awareness programme is in 
place throughout the Group. 

The total number of accidents at the 
Group’s sites for the period ended 3 August 
2018 which resulted in at least seven days’ 
absence each was two (2017 – four).  
This is a 50% improvement on 2017.  
There was one significant injury during 
the period (2017 – zero) relating to a 
wrist injury and this occurred in Tactical 
Solutions UK Ltd, which was disposed 
of during the period. Due to the Group 
moving from high-hazard manufacturing 
sites to lower-hazard, office-based sites, 
following the disposal of the Group’s  
legacy businesses, the number of days’ 
work lost from all accidents at work was 
55 days (2017 – 201) which is a 72% 
improvement on last year. The number of 
near-miss events recorded during the year 
was 525 (2017 – 1,095) which represents  
a 52% decrease from 2017. 

Kin + Carta’s accident and RIDDOR rates 
dropped dramatically towards the end 
of the period, which reflects the reduced 
risk profile of the Group due to the sale 
of the Marketing Activation and Books 
segments, both of which worked within 
high-hazard manufacturing environments. 
The remaining businesses are now working 
across office-based sites, which are lower 
hazard and expose employees to a lower 
injury risk. 

The focus of the Group going forward 
will be to continue to improve working 
practices, focusing on training in the 
reduction of potential long-lead ill health 
issues, such as repetitive strain injuries, 
eye strain from the use of display screen 
equipment, stress-related illness, poor 
manual handling techniques and proactive 
fire reduction and evacuation processes.

A copy of the Group’s Health  
and Safety Policy is available at  
www.investors.kinandcarta.com.

This Strategic Report on pages 4 to 47 was 
approved by the Board of Directors and 
signed on its behalf by

J Schwan
Chief Executive Officer
8 October 2018

47

C
o
r
p
o
r
a
t
e
G
o
v
e
r
n
a
n
c
e

O
u
r
F
i
g
u
r
e
s

Kin + Carta Annual Report and Accounts 2018Strategic Report 
 
 
48

Kin + Carta Annual Report and Accounts 2018Kin + Carta Annual Report and Accounts 2018

49

Corporate
Governance

50  Corporate Governance Report
54  Board of Directors
56  Audit Committee Report
58  Nomination Committee Report
61  Letter from Chair of Remuneration Committee
63  Directors’ Remuneration Report
81  Directors’ Report
85  Statement of Directors’ Responsibilities

O
u
r
F
i
g
u
r
e
s

Corporate Governance 
50

CORPORATE GOVERNANCE REPORT

GUIDANCE + DELIVERY

Sound corporate governance contributes 
to the success and sustainability of 
performance as well as the reputation  
of the Group’s business.

Dear Shareholder
The Board invests a significant 
amount of time on maintaining 
high standards of governance, 
in recognition of the value that 
sound corporate governance 
can add to the success and 
sustainability of performance 
as well as the reputation of the 
Group’s business. I am pleased, 
therefore, to introduce our 
Corporate Governance Report 
for the period ended 3 August 
2018 (‘the period’), which 
includes individual reports 
from the Chair of each of the 
Audit Committee, Nomination 
Committee and Remuneration 
Committee on pages 56 to 80.

Board of Directors and its 
Membership
The Board’s membership throughout the 
period and the Directors’ attendance at 
pre-arranged meetings of the Board is set 
out in the table on page 52.

The Board meets at regular intervals and 
is responsible to the shareholders for 
overall Group strategy, acquisitions and 
divestments, major capital projects, risk and 
financial matters. Senior executives within 
the Group make regular presentations 
to the Board to apprise the Directors on 
their markets and how they serve them, 
growth opportunities and future challenges 
and how they propose to address them. 
All Directors receive agendas and papers 
in advance of each Board meeting. 
Following the meeting, detailed minutes 
are recorded and actions followed up.

The Board is satisfied that it has an 
effective and appropriate balance of skills 
and experience and that, throughout 
the period, each of the Company’s Non-
Executive Directors was independent in 
character and free from any business or 
other relationship which could materially 
interfere with the exercise of his or her 
judgement. In reaching this opinion, the 
Board has carefully considered potential 
conflicts of interest and the balance 
between applying good practice and 
what it believes is in the shareholders’ 
best interests. The Non-Executive 
Directors have a clear understanding of 
their roles and responsibilities, which 
are appropriately documented. The 
Non-Executive Directors met during the 
period, without any Group executive being 
present. Mike Butterworth fulfilled the role 
of Senior Independent Director.

The roles of Chairman and Chief Executive 
Officer are separate and distinct, and an 
appropriate division of responsibilities 
between the two has been set out in 
writing and approved by the Board. 
The Chairman has responsibility for the 

management of the Board and related 
matters whilst the Chief Executive 
Officer has responsibility for executive 
leadership of the Group, and for strategy 
implementation and performance.

The Company’s articles of association set 
out detailed provisions for the retirement 
of Directors and their re-appointment or 
appointment at the forthcoming Annual 
General Meeting (‘AGM’). Although 
not required under the UK Corporate 
Governance Code (April 2016) (‘the Code’), 
all of the Directors continue to voluntarily 
agree to retire at the 2018 AGM and 
seek re-election, except for J Schwan and 
David Bell who were appointed as Chief 
Executive Officer and Non-Executive 
Director respectively on 4 August 2018 
and will therefore seek shareholder 
approval for their appointments at the 
forthcoming AGM.

Board Activity
During the period, the Board carried out 
a review of matters reserved to it for 
decision. The Executive Directors meet 
regularly with the chief executive officers 
and managing directors of the Group’s 
businesses to discuss strategy alignment, 
knowledge sharing, performance, major 
customers, sales growth (including cross 
selling and collaboration opportunities), 
risks and people matters.

All Directors have full and timely access 
to all relevant information needed to 
enable them to properly discharge their 
responsibilities and have unrestricted 
access to other executives within the 
business to discuss any matter of concern 
to them. A procedure exists for Directors 
to seek independent professional advice 
in the furtherance of their duties and to 
be reimbursed their reasonable legal fees. 
Each Director also has access to the advice 
and services of the Company Secretary.

Kin + Carta Annual Report and Accounts 2018AUDIT COMMITTEE

A

The  
Board

R

REMUNERATION  
COMMITTEE

N

NOMINATION 
COMMITTEE

Audit  
Committee
The Audit Committee is 
responsible for monitoring 
and reviewing the integrity 
of the financial reporting 
process, including: the 
appropriateness of any 
judgements and estimates 
taken in preparing the 
financial statements; the 
internal and external audit 
functions; the effectiveness 
of the risk management 
systems and the monitoring 
of all internal controls.

Nomination 
Committee
The Nomination 
Committee is responsible 
for reviewing the size, 
structure and composition 
of the Board, including 
the consideration of 
skills, knowledge and 
experience of Board 
members. It also manages 
succession planning and 
selects potential new 
Board candidates when 
appropriate.

Remuneration 
Committee
The Remuneration 
Committee is responsible 
for determining the 
remuneration policy and 
the application of the policy 
in relation to the Executive 
Directors’ remuneration, 
whilst supporting 
shareholder value and the 
delivery of the Group’s 
strategic priorities.

The areas of focus for the Board during  
the period were: divestment of the legacy 
print businesses, the Group’s strategy  
and rebranding, health and safety 
performance; trading performance; 
risk; corporate governance; and Board 
composition and performance. The Board 
also held an annual strategic review away-
day at which, inter alia, presentations were 
received from the senior executives of 
four of the Group’s digital transformation 
businesses.

Board Performance
The Board confirms, following a 
performance review, that all of the 
Directors standing for re-election continue 
to perform effectively and demonstrate 
commitment to their roles.

Recommendations following the formal 
evaluation of the effectiveness of the  
Board by a third party consultancy, 

The People Stuff, in July 2017 were 
implemented during the period.  
These included:

•  improving the review around strategy 
and risks at Board meetings to achieve 
greater alignment; and

•  restructuring the Board meeting agenda 

to incorporate all important areas 
covered in meetings.

This period, the evaluation was conducted 
on a less formal basis, following the formal 
evaluation in July 2017, taking the form 
of one-to-one interviews between the 
Chairman and each Director. The Board 
is satisfied that the Board is operating 
effectively and agreed to implement 
recommendations that arose from the 
interviews in the forthcoming year. An 
evaluation of the Chairman was also carried 
out by the Non-Executive Directors, led 
by the Senior Independent Director.

51

Our Board and  
Committee Structure
The Board is supported by Audit, 
Nomination and Remuneration 
Committees.

Board Activity
All Directors have full and 
timely access to all relevant 
information needed to enable 
them to properly discharge 
their responsibilities.

O
u
r
F
i
g
u
r
e
s

Kin + Carta Annual Report and Accounts 2018Corporate Governance 
 
52

INTRODUCTION TO GOVERNANCE continued

On appointment, each Director receives an induction appropriate to their previous experience and their knowledge of the markets in 
which the Group operates. J Schwan joined the Board as Chief Executive Officer on 4 August 2018 and, as part of his induction, he met 
with the Board of Directors and the managing directors of each of the businesses, as well as receiving appropriate induction materials 
and briefing sessions. David Bell joined the Board as Non-Executive Director on 4 August 2018 and received induction materials such  
as company policies and information related to the Company’s Directors’ and Officers’ liability insurance. 

Board Committees
The Board is supported by Audit, Nomination and Remuneration Committees. The Company Secretary acts as Secretary  
to all the Committees and each Committee has written terms of reference available on the Group’s investor website  
(www.investors.kinandcarta.com). 

The Audit Committee Report on pages 56 to 59 discusses the principal activities conducted by the Committee during the period, the 
significant matters which were considered and how the Committee addressed these issues.

A report on the work of the Nomination Committee is set out on page 60.

A statement from the Chair of the Remuneration Committee and the Directors’ Remuneration Report can be found on pages 61 to 80.

As a third party consultancy, The People Stuff, referred to on page 51 and with whom the Company has no other connections, carried 
out formal evaluations of the effectiveness of the Board’s Committees in July 2017, and internal questionnaires were sent to the 
Committees’ members to assess Committee effectiveness during the period. The outcome in each case was that they continued to run 
well and were effectively chaired and supported.

The membership of each Committee throughout the period under review is set out in the aforementioned reports.

Board and Committee Attendance
In the opinion of the Board, the Board and its Committees each met sufficiently frequently to properly discharge the responsibilities  
set out in their respective terms of reference. 

Details of Directors’ attendance at Board and Committee meetings based on their maximum possible attendance during the period  
are as follows:

Matt Armitage 
Mike Butterworth (Senior Independent Director and Chair, Audit Committee) 
Ben Gordon 
Brad Gray 
Helen Stevenson (Chair, Remuneration Committee) 
Richard Stillwell (Chair, Nomination Committee) 
Nigel Pocklington 

Board 

9/9 
9/9 
2/3 
9/9 
9/9 
8/9 
9/9 

Audit  
Committee 

Nomination 
Committee 

Remuneration
Committee

– 
3/3 
1/1 
– 
3/3 
– 
3/3 

3/3 
3/3 
1/1 
3/3 
3/3 
3/3 
2/3 

–
5/5
2/2
–
5/5
–
5/5

*  This table only shows details of attendance at meetings in the pre-arranged annual meeting calendar. Other ad-hoc meetings were held during the period.

Note: As J Schwan and David Bell were appointed to the Board after the year end on 4 August 2018, they were not eligible to attend any of the Board meetings during the period. 

Throughout the period at least three Independent Non-Executive Directors served on each of the Audit, Nomination and Remuneration 
Committees.

Internal Control and Risk Management
The Group has in place a corporate reporting and risk management framework in compliance with Principle C3 of the Code after having 
due regard to the Financial Reporting Council Guidance.

The Board is responsible for the Group’s system of internal controls, including financial, operational and compliance controls and risk 
management, and for reviewing its effectiveness. A workable and realistic system can only be designed to manage and mitigate, rather 
than eliminate, the risk of failure to achieve business objectives, safeguard the Group’s assets against material loss and fairly report the 
Group’s performance and position in line with relevant legislation, regulation and best practice. Therefore, the system can only provide  
a reasonable and not absolute assurance against material misstatement or loss.

As part of the annual budget process, each business is required to submit an analysis of strengths, weaknesses, opportunities and  
threats to the Board’s Executive Directors. Once consolidated by the Group’s finance function, the Board’s Executive Directors review 
this detail with senior managers of the subsidiaries, and if necessary, findings from this analysis will be elevated to Board level discussion 
for further consideration. The Company puts in place a series of forecasting mechanisms in order to receive information from the 
businesses across the Group and to forecast as efficiently and effectively as possible. 

Kin + Carta Annual Report and Accounts 2018 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
53

Risks within the business relating to strategic, market, operational, financial, legislative, regulatory, contractual and reputational matters 
are referred to the Board as necessary and the Directors consider themselves collectively responsible for ensuring that these risks are 
suitably managed.

The Group recognises that taking and managing risks is inherent in any business and in delivering its strategy. On pages 36 to 41 we set 
out the principal risks and uncertainties that have been identified from the reporting and risk management framework; their possible 
impact on the business; and what mitigating actions the Board has approved.

The Board carries out reviews twice per annum and considers the impact that these principal risks and challenges might have on the 
business and on the Group’s ability to meet its strategic objectives.

The process by which the Board exercises control is by holding (a) nine scheduled Board meetings per annum; (b) an annual Board 
strategy away-day; (c) regular meetings of senior management within each business which are chaired by an Executive Director; and 
(d) regular management meetings of each operation within the businesses. Risk is reported on and monitored between the senior 
management teams of each business and the Executive Directors, and any new areas of significant risk to the businesses are then raised 
at the next Board meeting if considered appropriate.

The Group’s Internal Audit function consists of a qualified accountant who, as necessary, draws on additional resource from professional 
services firms. The work planned for Internal Audit to undertake is linked closely to the risk management framework, with the internal 
audit plan designed to give assurance around key risk areas. The Committee has commenced a process in order to evaluate the 
effectiveness of the Internal Audit function during the 2018/2019 financial year.

The Internal Audit function independently reviews the risk identification procedures implemented by management. Internal Audit 
reviews subsidiary risk registers and ensures they are updated by the heads of finance in each business. Verification of mitigating actions 
takes place on a cyclical basis as part of the annual audit cycle.

During the period the Internal Audit function performed work on the Group’s internal controls; reviewing the control environment and 
conducting testing of key controls. Controls testing of procurement, accounts payable, payroll, accounts receivable and credit control 
cycles took place at selected sites, including work at the Group’s Shared Services Centre which provides centralised accounts payable, 
credit control and general ledger services to a number of the Group’s companies. High risk issues identified within audit reports, together 
with corrective actions were considered in detail at the meetings of the Audit Committee. 

Annual internal control questionnaires, supplemented by a half year questionnaire, are completed by all the Group’s businesses and 
reviewed by the Head of Internal Audit and supplied to the external auditors. Any inconsistencies with the Group’s established corporate 
governance regimes which are identified are disclosed to the Audit Committee.

Compliance Statement
The corporate governance rules applying to Kin and Carta plc (as a FTSE ‘small-cap’ company listed on the London Stock Exchange) for 
the period ended 3 August 2018 are contained in the UK Corporate Governance Code (April 2016) (‘the Code’). The Code requires us to 
describe in our Annual Report our application generally of the Code’s Principles and specifically our dealing with any non-compliance of 
the Code’s provisions. The Code can be read in full on the Financial Reporting Council’s website (www.frc.org.uk).

In the opinion of the Board, the Company has, throughout the period, been in compliance with the Code’s Provisions. 

This Corporate Governance Report, together with the reports on pages 56 to 80, describes how the Board has applied the Principles 
contained in the Code and, where appropriate, where it has adopted elements of corporate governance good practice.

In July 2018 the FRC published a revised Corporate Governance Code which will come into effect on 1 January 2019. The Board is 
currently reviewing the extent and implications of changes that have been made. During the course of 2019 the Board intends to make 
any changes to its practices and procedures with a view to establishing the appropriate level of compliance by the start of the 2019/2020 
financial year. 

Approved by the Board of Directors and signed on its behalf by

Richard Stillwell
Chairman
8 October 2018

O
u
r
F
i
g
u
r
e
s

Kin + Carta Annual Report and Accounts 2018Corporate Governance 
54

BOARD OF DIRECTORS

STRONG LEADERSHIP 

David Bell 
Independent 
Non-Executive 
Director

J Schwan 
Chief Executive 
Officer

Mike Butterworth
Senior 
Independent  
Non-Executive 
Director

Helen Stevenson 
Independent 
Non-Executive 
Director

Brad Gray
Chief Financial 
Officer

Richard Stillwell 
Chairman

Nigel Pocklington 
Independent 
Non-Executive 
Director

Committee Membership

  Member of the  

Audit Committee

  Member of the  

Remuneration Committee

  Member of the  

Nomination Committee

Kin + Carta Annual Report and Accounts 201855

David Bell 
Independent Non-Executive Director

J Schwan 
Chief Executive Officer

Appointed: 4 August 2018

Appointed: 4 August 2018 

Committee: 

Experience: David has served as CEO of two of the world’s largest  
Advertising Marketing Services  companies, NYSE-listed True North and 
Interpublic Group (‘IPG’). He was also CEO of Bozell Worldwide, which he 
helped grow to a top-ten global agency. From 2006 to 2009, David was a senior 
advisor to Google and has been in a similar position with AOL/Oath since 2009. 
David was elected by his peers into the Advertising Hall of Fame in the US in 
2007 and in 2013, the Hall of Fame established the David Bell Award which is 
given to one inductee who has best demonstrated this level of service. David 
was an independent director at Time Inc. between 2014 and 2018 and has 
previously served on numerous other US listed company boards, as well as  
many growth stage companies in the marketing and media technology sectors.

Other roles: David is currently an independent director of Creative  
Realities Inc.

Experience: J is the Founder and former CEO of Solstice. After founding the 
company in 2001, he continued to lead his growing team with the vision of 
helping industry leading global brands evolve and capitalise on new technology. 
His mission was to usher these large enterprise corporations into a post-mobile 
era dominated by disruptive technologies and digital startups. J received his 
Bachelors in Engineering from the University of Illinois at Urbana-Champaign 
and began his career at Andersen Consulting. He is passionate about building 
a company with a foundation on servant leadership and fostering an innovative 
culture that puts people first.

Mike Butterworth 
Senior Independent Non-Executive Director

Helen Stevenson 
Independent Non-Executive Director

Appointed: 1 August 2010 

Committee: 

Appointed: 1 May 2012 

Committee: 

Experience: Mike Butterworth, ACA served for eight years as Group Finance 
Director of Cookson Group plc, a FTSE250 company, until December 2012 
when Cookson was de-merged. Previously, Mike was Group Finance Director of 
Incepta Group plc for five years, an international marketing and communications 
group, prior to which he spent five years as Group Financial Controller at BBA 
Group plc, the international aviation and materials technology group. Mike is the 
Senior Independent Non-Executive Director and chairs the Audit Committee.

Experience: Helen Stevenson was Chief Marketing Officer UK at Yell Group 
plc from 2006 to 2012 and, prior to this, served as Lloyds TSB Group Marketing 
Director. Helen started her career with Mars Inc where she spent 19 years, 
culminating in her role as European Marketing Director, leading category 
strategy development across Europe. Helen has in the past served as a  
Non-Executive Director on the main board of the Department of Work  
and Pensions. Helen chairs the Remuneration Committee.

Other roles: Mike currently holds Non-Executive Directorships, and is 
Chairman of the Audit Committee, at Cambian Group plc, Johnston Press plc 
and Stock Spirits Group plc. 

Other roles: Helen currently holds Non-Executive Directorships with the 
Skipton Building Society, Reach plc and Shirlaws Group, and serves  
on the Strategic Advisory Board of Henley Business School. 

Brad Gray 
Chief Financial Officer

Richard Stillwell 
Chairman

Appointed: 1 August 2014 

Committee: 

Appointed: 26 April 2011 

Committee: 

Experience: Brad Gray, ACA joined the Group from Grant Thornton in 
1988, and held a number of finance positions for the following six years. In 
1994 he was appointed Finance Director of the Group’s magazine printing 
business before serving as its Deputy Managing Director until 2007. Brad 
then continued in general management, as Managing Director of SIMS, and 
subsequently as the Group’s Operations Director. In 2010 he was appointed 
Corporate Development Director, playing a key role in implementing the 
Group’s acquisition strategy. In 2012 Brad’s responsibilities were broadened 
to include the responsibilities of Deputy Finance Director. He was appointed 
Chief Financial Officer on 1 August 2014.

Experience: Richard Stillwell joined the Board on 1 September 2006 and was 
appointed Chairman of the Company on 26 April 2011. Richard was Executive 
Vice President of ICI plc, where he had held various posts for 26 years until 
2000, before changing career and qualifying as a barrister. More recently 
Richard has held Non-Executive Directorships at Penna Consulting plc,  
Scott Bader Ltd, TBI Ltd and Fibreweb plc, as well as Albertis Motorways UK Ltd 
and Albertis Overseas (UK) Ltd. Richard chairs the Nomination Committee.

Other roles: Richard is currently a Non-Executive Director of Curo Group 
(Albion) Ltd, a not-for-profit company involved in the provision of housing  
and community services.

Nigel Pocklington 
Independent Non-Executive Director

Appointed: 1 June 2016 

Committee: 

Experience: Nigel held a variety of senior management positions within 
Expedia Inc., including President of eBookers and Chief Marketing Officer  
of Hotels.com, from 2007 to 2016. He spent a decade of his early career  
at Pearson plc, including a period leading the digital operations of the  
Financial Times.

Other roles: Nigel is Managing Director, Insurance and Home services 
at Moneysupermarket Group plc, and is also responsible for the group's 
Travelsupermarket business.

Board Structure

1

4

2

  Chairman
  Executive
  Non-Executive

O
u
r
F
i
g
u
r
e
s

Kin + Carta Annual Report and Accounts 2018Corporate Governance 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
56

AUDIT COMMITTEE REPORT

The Audit Committee’s key role is to gain assurance around processes that support financial  
reporting, including internal control, risk management and legal and regulatory compliance,  
together with financial reporting itself.

Dear Shareholder

I am pleased to present a report on the role of the Audit Committee and its activities during the period ended 3 August 2018.

Current Membership
I chair the Committee and bring recent and relevant financial experience to it, having served as Chief Financial Officer of a FTSE250 
company for eight years until December 2012. Throughout the period under review and the current financial year to date, the other 
members of the Committee were Helen Stevenson and Nigel Pocklington. Ben Gordon was a member of the Audit Committee until he 
stepped down from the Board on 30 November 2017. The Audit Committee as a whole has competence relevant to the sector in which 
the Company operates.

In addition to the Committee members, the Chairman, the Executive Directors of the Board, the Head of Internal Audit and the external audit 
partner are invited to attend each meeting. The Committee members do, however, meet separately at least twice a year with the external 
auditors and the Head of Internal Audit and I am in frequent contact with both the external audit partner and the Head of Internal Audit.

Role of the Committee
The Committee carries out the functions required by DTR 7.1.3R of the UKLA Disclosure and Transparency Rules. The principal 
responsibilities of the Committee are set out in the Committee’s terms of reference, which are available from the Group’s investor 
website (www.investors.kinandcarta.com).

Main Activities of the Committee in 2017/2018
The Committee held three scheduled meetings in the period at which it:

•  agreed an internal audit plan;
•  considered reports from the Group’s Head of Internal Audit;
•  monitored the quality of work performed by the Internal Audit function;
•  considered the appropriateness of the Group’s risk management process, including the results of an internal controls questionnaire, 

completed by management within the Group’s operating sites;

•  considered the external auditor’s reports to the Committee, their fees and their independence, including an assessment of the 

appropriateness to conduct any non-audit work;
•  participated in the external auditor tender process; 
•  ensured the integrity of the financial reporting process was upheld;
•  reviewed the Group’s trading updates and Half Year Report prior to release;
•  considered significant accounting and reporting issues pertinent to the preparation of the Half Year Report and the  

Annual Report and Accounts;

•  analysed the effectiveness of the external audit by reviewing replies to questionnaires completed by management and  

Audit Committee members;

•  agreed a process for the review of the Committee’s effectiveness;
•  received the Group’s updated bribery risk register and considered the effectiveness of recommendations by Internal Audit; 
•  approved the Group’s policy on the provision of non-audit services, in alignment with EU rules; 
•  approved the Committee’s terms of reference; 
•  approved the Group’s Speak Up policy which covers whistleblowing arrangements; 
•  assisted the Board with the review of the Company’s Business Risk Register; 
•  considered an assessment of the Group’s longer-term viability; and
•  received a report setting out the Going Concern review undertaken by management.

The Committee was satisfied with the effectiveness of the internal controls within the Group during the period. 

Kin + Carta Annual Report and Accounts 201857

Annual Report and Accounts 2018
The Committee undertook a review and assessment of the Annual Report and Accounts 2018 (the ‘Annual Report’) in order to determine 
whether, in its opinion, the Annual Report for the period, taken as a whole is fair, balanced and understandable and provides shareholders 
with the information they need to assess the Group’s position, performance, business model and strategy. To provide additional support 
to the Board in making this assessment, the Committee approved and monitored a detailed review and verification process of the Annual 
Report undertaken by management and provided confirmation to the Board that this process was both followed and effective. In this 
respect, the Committee:

•  received reports on the requirements of Provision C.1.1. of the Code, which were updated as an ongoing part of the year end process;
•  reviewed a full draft of the Annual Report, using an evaluation tool to help judge what constitutes ‘fair’, ‘balanced’ and ‘understandable’; 

how performance is reported; the explanation of the business model; and the articulation of the Group’s strategy and whether the 
Annual Report, in the opinion of the Committee, complies with Provision C.1.1. of the Code; and

•  reviewed the outcomes of reviews performed by the external auditors.

Significant Financial Matters
The Committee has assessed whether suitable accounting policies have been adopted and whether management has made appropriate 
estimates and judgements in respect of significant financial matters. The Committee considered accounting papers which provided 
details on the main financial reporting judgements and classifications, which were addressed as follows:

SIGNIFICANT MATTERS CONSIDERED

HOW THE COMMITTEE ADDRESSED THESE ISSUES

The assessment of the carrying value of 
goodwill (£84.7 million) and intangible  
assets (£31.5 million)

The Committee received reports in relation to the assessment of the carrying value of the goodwill for each cash 
generating unit (‘CGU’). The Committee considered key judgements including the discount rate, terminal growth 
rates and the future cash flow forecast of each CGU to which goodwill and investments are allocated, based upon the 
projected forecasts approved by the Board. The conclusion of the review and the key assumptions are disclosed in the 
notes to the Consolidated Financial Statements. 

The Committee considered reports on the carrying value of acquired intangible assets where there were indicators 
of impairment such as loss of clients, maintenance of proprietary techniques and trademarks. The Committee also 
reviewed disclosures where a reasonably possible change indicated a material impairment. 

During the period, the Committee reviewed the impairment assessment of goodwill and intangible assets for the  
Hive CGU that had been carried out by management, and concluded that impairment charges of £9.6 million and  
£2.1 million respectively were recorded in the Consolidated Income Statement. This was due to a decline in Hive’s 
revenue. A further impairment charge of £0.4 million was recognised in respect of Fripp, Sandeman and Partners’ 
intangible assets due to obsolete technology.

The above charges have been recorded as Adjusting Items in the Consolidated Income Statement (note 7). 

The Board uses Adjusted results as the measure of the ongoing financial performance of the Group’s businesses 
and excludes such items that are considered to distort the comparison of the trading performance of the Group and 
across its businesses. The Audit Committee assessed the classification of these Adjusting Items according to their 
nature and value, in line with ESMA and the FRC Guidance (‘APMs’). The Committee reviewed reports outlining the 
accounting policy on the classification of Adjusting Items and satisfied itself with the treatment applied. 

The accounting policy on Adjusting Items can be found in note 7 to the Consolidated Financial Statements and  
in the Alternative Performance Measure section on pages 29 to 32.

The valuation of the St Ives Defined Benefits Pension Scheme (the ‘Scheme’) is judgemental mainly due to underlying 
assumptions used to determine the Scheme’s liability. This includes assumptions such as the discount rate, inflation 
and life expectancy of the Scheme members at the balance sheet date. The Committee reviewed reports from 
management outlining the assumptions used, and agreed with those assumptions as outlined in note 29. The 
assumptions presented to the Audit Committee by management are underpinned by actuarial advice. The Audit 
Committee considered the suitability of the actuary. 

The classification of Adjusting Items  
(£49.6 million before tax)

The valuation of the St Ives Defined Benefits 
Pension Scheme (£1.9 million surplus)

The accounting treatment of discontinued 
operations (£3.2 million profit after tax)

During the period, the Group disposed of its Marketing Activation and Books segments, giving rise to profit after 
tax from discontinued operations of £3.2 million. The Committee assessed the treatment of these discontinued 
operations and was satisfied with the approach taken. 

O
u
r
F
i
g
u
r
e
s

Kin + Carta Annual Report and Accounts 2018Corporate Governance 
 
58

AUDIT COMMITTEE REPORT continued

Going Concern
The Committee received a report setting out the Going Concern review undertaken by management that forms the basis of the Board’s 
going concern conclusion on page 82.

Viability 
An overview of the viability process undertaken was provided to the Audit Committee and reviewed for completeness. The viability 
evaluation was then provided to the Board to assist in its assessment of the Company’s longer-term viability in order to make the 
statement found on page 82.

External Auditors
The external auditor’s appointment is reviewed regularly and, in accordance with the Financial Reporting Council’s (‘FRC’) Ethical 
Standard, the Lead Audit Partner is rotated at least once every five years. As such, a new Lead Audit Partner for the external audit was 
appointed in the 2016/2017 financial year.

Governance in Action – External Auditor Tender
In line with UK and EU laws that require an auditor’s maximum period as auditor to a listed company to be 20 years, with a 
competitive tender process required at least once every 10 years, the Company decided to put its statutory audit work out to 
tender in 2018 with the intention of nominating a new external auditor for the reporting period ending in 2019.

Desktop due diligence was conducted to confirm which firms would be invited to participate in the audit tender. The following 
factors were considered:

•  Experience of auditing comparable organisations;
•  Size and scale;
•  Audit quality record; and
•  US presence.

As part of the due diligence, the Company also sought assurance that each firm would be capable of being independent before 
being appointed auditor.

Based on this exercise, five firms were shortlisted for the tender and issued with audit invitation to tender letters. Given that Deloitte 
has been the Company’s external auditor for more than 20 years, Deloitte was not invited to retender for this appointment.

The audit tender was overseen by the Audit Committee, which agreed on the objectives and desired outcomes, and approved the 
design of the process. The Audit Committee was assisted by a sub-committee consisting of the Chief Financial Officer, the Group 
Company Secretary, the Group Financial Controller and the Head of Internal Audit.

The audit tender was designed to implement a selection process which was efficient, fair and effective. The participating firms  
had clearly identified internal points of contact, a structured series of meetings and access to a virtual data room to download 
company information.

Evaluation was conducted using a standardised scorecard to assess each firm’s commitment, competence and cultural 
compatibility. The cost of the audit was also taken into consideration, as well as the transition plan to ensure that there will be an 
orderly and thorough handover process from the existing auditor.

At the conclusion of the process, the Audit Committee was able to recommend a preferred choice to the Board, from two 
shortlisted firms. PricewaterhouseCoopers (‘PwC’) was recommended as the preferred choice based on audit quality, evaluation 
scores as well as the capabilities and competences that it was able to demonstrate throughout the tender process.

After considering the Audit Committee’s recommendation, the Board approved the appointment of PwC as the Company’s new 
external auditor commencing for the period ending 31 July 2019, subject to the approval of shareholders at the 2018 Annual 
General Meeting.

Kin + Carta Annual Report and Accounts 201859

The Committee’s policy for determining the level of fees for non-audit services that the external auditor can provide, which reflects the 
EU rules, is as follows:

a)  certain types of engagement shall not be undertaken by the external auditor, including services related to the Internal Audit function 

and tax;

b)  relevant ethical guidance shall be taken into account regarding any proposal to request the Group’s external auditors to perform  

non-audit services;

c)  cumulative non-audit fees from 2019/2020 onwards are capped at 70% of the average of the audit fees for the Group for the 

preceding three-year period; 

d)  subject to (e) below, the Board shall appoint whoever, in its opinion, will provide the most cost effective and timely service for 

undertaking a particular project; and

e)  the Chief Financial Officer is to consult with the Chairman of the Audit Committee in advance of any non-audit work in excess of 
£25,000 per project that the external auditor may be invited to perform for the Group, so that an agreed view might be taken on 
whether to put the project out to tender.

The Committee has satisfied itself that this policy has been appropriately applied. The split between audit and non-audit fees for the 
period is disclosed in note 5 to the Consolidated Financial Statements. The non-audit fees were £270,000 for the period (for reporting 
accountants services relating to the Group’s disposals and services relating to the closure of the Group’s office in Shanghai) and were not 
considered by the Committee to compromise the objectivity and independence of Deloitte. The Committee agreed to select Deloitte to 
provide these services due to their inherent knowledge of the Group.

The Committee also considered the robustness of Deloitte’s safeguards and procedures to counter threats or perceived threats to 
their objectivity, the application of their independence policies and their adherence to the Ethical Standard published by the FRC. In all 
these respects the Committee was satisfied with Deloitte’s objectivity and independence. The Committee is satisfied that there are no 
relationships between the Company and Deloitte, its employees or its affiliates that may reasonably be thought to impair the auditors’ 
objectivity and independence. Private meetings are held with Deloitte to ensure that no restrictions are placed on the scope of their audit 
and to offer the external auditor opportunities to discuss any items the auditors did not wish to raise with the executives being present.

A review of the effectiveness of the external audit for the 2016/2017 year end was performed during the period which involved the 
completion of two questionnaires containing assertions of ‘best practice’ – one by each member of the Audit Committee containing 
10 assertions – and another completed by the management of each subsidiary containing 15 assertions. The areas covered included: 
the audit team expertise and experience; the audit planning process; audit execution; communication; adding value; responsiveness; 
reporting; timeliness; and focus. Participants were requested to score each assertion between one and four to indicate their level of 
agreement or disagreement. The results were then reviewed by the Audit Committee and Chief Financial Officer and discussed with 
the external auditors. The completed questionnaires showed in aggregate that the external audit had achieved a clear majority of the 
assertions in each area of focus. Areas of improvement that had been noted were addressed at the Audit Committee meeting during the 
period and continued to be implemented throughout the external audit for the period.

Mike Butterworth
Chair of the Audit Committee
8 October 2018

O
u
r
F
i
g
u
r
e
s

Kin + Carta Annual Report and Accounts 2018Corporate Governance 
60

NOMINATION COMMITTEE REPORT

The Nomination Committee’s key role is to lead the process for Board appointments and make 
recommendations to the Board.

Dear Shareholder

On behalf of the Nomination Committee, I am pleased to report to you on the work it undertook during the period ended 3 August 2018.

Current Membership
The Board has decided that a Nomination Committee, consisting of six serving Board Directors, is workable given the size of the Board and, 
indeed, desirable. All Committee members are given a voice in deciding on the method for reaching a shortlist, nominating and deciding 
on the selection of new members of the Board. It is important to a small board such as ours that the process of selection is right to suit the 
particular circumstances and that any decision made to nominate a new member of the Board is unanimous by all the Directors on the 
Committee. Committee members interview all candidates for appointments to Executive Director and Non-Executive Director positions.

The Board supports the increasing focus on the composition of boards and the emphasis on diversity. The Group’s policy on affording  
equal opportunities to all employees and suitable applicants extends to the Board. Anyone appointed to the Board will however be selected 
on merit against objective criteria, taking into account the skills, expertise, and experience of the candidates. The Board agrees that diversity 
within the boardroom and within the operating businesses is important to the success of the Group and is pleased to see an increasing 
proportion of female members in the senior management teams across the Group. The Committee seeks to reflect this view and will 
continue to assess the Board make up in the forthcoming year. To this effect, a diversity policy is being implemented for the forthcoming year.

When we look outside the Group to recruit we are keen to consider candidates from all parts of the community in terms of gender, ethnicity, 
nationality, disability, age, sex, sexual orientation, marital or civil partner status, race, colour, religion or belief and will continue with this policy.

Our disclosure on diversity generally can be found on page 44 within the Strategic Report.

Role of the Committee
The principal role of the Committee is to consider and recommend to the Board candidates who are appropriate for Executive or  
Non-Executive Director roles in order to maintain an appropriate balance of skills and experience represented on the Board and ensure 
that the Board is appropriately refreshed.

Main Activities of the Committee in 2017/2018
During the period the Committee’s main tasks were to consider the composition of the Board and Board level succession planning.

The Committee performed succession planning during the period for the Chief Executive Officer role having engaged an external agency, 
The Zygos Partnership, with which the Company has no other connections, to consider prospective candidates as a future successor. 
As part of this process, external candidates and J Schwan, founder and previous CEO of Solstice, were assessed and the Committee 
identified J Schwan as the most suitable successor. Following the resignation of Matt Armitage as Chief Executive Officer, the Board 
unanimously approved the appointment of J Schwan to the Board, as Chief Executive Officer. J had already made a considerable impact 
in his previous role as Group Chief Digital Officer and is believed to be best placed to lead the Company in becoming a worldwide digital 
business transformation group. 

In considering the composition of the Board, the Committee has recognised the focus on the growth of its digital business service 
companies in the US as part of the Group’s strategy, and concluded that the Company would benefit from the appointment of a  
Non-Executive Director who had extensive knowledge and experience of the US market. To this end, David Bell, who had worked 
extensively with Solstice as a member of their advisory board, prior to the acquisition of Solstice by the Company in March 2015, 
was considered by the Committee for the role of Non-Executive Director due to the valued work he had performed. David was duly 
appointed to the Board with effect from 4 August 2018, subject to his election at the 2018 AGM. 

The makeup of the business will continue to develop through organic growth, investment in the acquired businesses and, in the longer term, 
future acquisitions. Any appointment to the Board involves a thorough process where talent is assessed and benchmarked against the 
expectations of the role and as part of this process, all members of the Committee have a one-to-one meeting with any potential candidate. 

The Committee discharged its other principal duties by:

•  ensuring that an appropriate review of Board, Committee and Director effectiveness was undertaken during the period;
•  considering whether the Non-Executive Directors were sufficiently independent for corporate governance purposes; and
•  approving the division of responsibilities between the Chairman and the Chief Executive Officer.

Richard Stillwell
Chair of the Nomination Committee 

Kin + Carta Annual Report and Accounts 2018LETTER FROM CHAIR OF REMUNERATION COMMITTEE

61

I am pleased to present our Directors’ 
Remuneration Report for the period  
ended 3 August 2018.

HELEN STEVENSON
Chair of the Remuneration Committee

At a glance:  
Summary for Executive Directors

Performance and remuneration for 
2017/2018
•  2017/2018 annual bonus pay-out  

of 100% of maximum

•  2015 LTIP award vesting 0% 

Implementation for 2018/2019
•  New Chief Executive Officer salary of 

£400,000, as per outgoing CEO’s salary, 
8.7% salary increase for Chief Financial 
Officer

•  Bonus of up to 100% salary, based 75% 
on Adjusted PBT and 25% on strategic/
personal objectives

•  LTIP vesting 70% on Absolute TSR,  
15% on growth in Adjusted revenue  
and 15% on growth in Adjusted PBT 

•  LTIP grants at 100% of salary
•  LTIP vesting underpinned by  

Committee discretion

•  LTIP holding period of two years  

post vesting

The Remuneration Committee’s key role is to set the broad policy 
for remunerating the Executive Directors and recommend a 
remuneration policy which supports the creation of value for 
shareholders and the delivery of the Group’s strategic priorities. 
The Committee is mindful of the intense scrutiny around executive 
remuneration and seeks to adopt best practice where appropriate 
taking into account its position in the small cap sector. 

Dear Shareholder

On behalf of the Remuneration Committee (‘the Committee’), I am pleased to present 
the Directors’ Remuneration Report for the period ended 3 August 2018 covering the 
remuneration of Executive and Non-Executive Directors.

This report is split into three parts: this Annual Statement, a Policy Report and an 
Annual Report on Remuneration. The Committee considers that the policy approved by 
shareholders at the 2017 AGM remains fit for purpose and accordingly is not proposing 
any changes this year. This report contains an abbreviated Policy Report to give context to 
decisions taken by the Committee during the year, with the full Policy Report, as approved 
by shareholders, available in our Annual Report and Accounts 2017 on the Company’s 
website. As required by legislation, we will be submitting this year’s Annual Report on 
Remuneration to an advisory vote at the Annual General Meeting on 29 November 2018. 

Approval of Remuneration Policy
As detailed in last year’s report, the Committee submitted a revised remuneration policy 
to shareholders at the 2017 AGM. Reflecting the Committee’s view that the policy 
remains appropriate for Kin + Carta at this time, you will recall that we proposed only 
minor amendments; namely introducing a two-year holding period for vested long-term 
incentive awards and allowing greater flexibility to vary the performance measures for 
LTIP future cycles. The Committee was very pleased that 99.62% of shareholders voted in 
favour of the relevant resolution.

Changes in Leadership
We announced to the market on 27 June 2018 that our Chief Executive Officer,  
Matt Armitage, had informed the Board of his intention to retire from the Board  
at the end of the 2017/2018 financial year. Effective 4 August 2018, Matt stepped  
down as a Board Director but will remain in employment with the Group as a special 
adviser for 12 months, until 31 July 2019, to assist with the leadership transition.  
Details of the remuneration arrangements relating to Matt’s retirement from the  
Group are included on page 76.

Matt is succeeded as Chief Executive Officer by J Schwan, an internal promotee who has 
served most recently as the Group’s Chief Digital Officer. J’s remuneration arrangements 
for 2018/2019 are detailed on pages 76 to 77; however in summary he will receive an 
annual salary of £400,000, a pension contribution of 15% of salary, and will be eligible  
to participate in the Group’s annual bonus and LTIP on the same basis as his predecessor. 

O
u
r
F
i
g
u
r
e
s

Kin + Carta Annual Report and Accounts 2018Corporate Governance 
62

LETTER FROM CHAIR OF REMUNERATION COMMITTEE continued

Performance and Reward for 2017/2018
The strategy to dispose of the legacy print businesses was successfully completed during the period and we are now solely a digital 
transformation business (previously referred to as strategic marketing). We see exciting opportunities for growth as we continue  
to expand our operations in multiple markets.

Targets for Executive Directors’ 2017/2018 bonuses were based 75% on Adjusted PBT and 25% on strategic/personal objectives.  
The Adjusted PBT target was revised to take into account the disposal of the legacy print businesses during the year. Further details  
of the revisions to the target are disclosed on page 72. Adjusted PBT from continuing operations increased by 38.1% in the 2017/2018 
financial year and therefore the PBT target was achieved in full. The strategic and personal objectives were also achieved in full and are 
disclosed on page 72. In line with the Remuneration Policy, any bonus award in excess of 50% of basic salary will be deferred in Company 
shares for a two-year holding period. A summary of actual performance against the targets set is included on page 72. 

The Annual Report on Remuneration also gives details of LTIP awards granted in November 2015. The Company’s 2017/2018 Adjusted 
basic EPS performance, which acts both as a primary performance condition and as an underpin to the Relative Total Shareholder Return 
and proportion of operating profit from Strategic Marketing elements, did not meet the relevant targets and the awards will therefore 
lapse. Further details are provided on page 73.

Implementation of Remuneration Policy for 2018/2019
As detailed above, J Schwan was appointed Chief Executive Officer on an annual salary of £400,000, in line with his predecessor. In respect 
of the Chief Financial Officer, the Committee approved a 8.7% increase effective 4 August 2018, bringing his annual salary to £250,000. 
In determining this increase the Committee was mindful of Brad’s exceptional contribution to the disposals made in 2017/2018 and of 
the need for a period of stability at Board level following the retirement of the Chief Executive Officer. The increase equates to 2.7% per 
annum since Brad’s salary was last increased in August 2015 which is below the average level of increases made to the broader employee 
population over the same period.

The annual bonus will operate on a similar basis as in 2017/2018. Maximum bonus opportunities remain at 100% of salary, with any 
amount earned over 50% of salary continuing to be deferred in shares for two years and subject to malus provisions. Reflecting the impact 
of shares issuance to fund acquisition related earn-out payments, 75% of the bonus will continue to be based on Adjusted PBT, with the 
remaining 25% based on the achievement of key strategic/personal objectives. The Committee would reiterate its intention that the use  
of Adjusted PBT is a temporary change and that we expect to revert to EPS over the longer term.

LTIP grant sizes will be 100% of salary. Vesting will be subject to stretching targets, underpinned by Committee discretion. The LTIP will 
operate on a similar basis as in 2017/2018 with 70% of the award based on Absolute TSR. The remaining 30% of the award will be split 
equally between growth in Adjusted revenue and growth in Adjusted PBT. The Committee considers that adding a revenue measure will 
help reinforce the Group’s growth strategy. As before, LTIP awards are subject to a two-year holding period after vesting.

Further details of the implementation of our Remuneration Policy for 2018/2019 are provided on page 76.

We continue to value any feedback from shareholders and hope to receive your support at the forthcoming AGM.

Helen Stevenson
Chair of the Remuneration Committee
8 October 2018

Kin + Carta Annual Report and Accounts 2018DIRECTORS’ REMUNERATION REPORT

63

This Directors’ Remuneration Report has been prepared in accordance with The Large and Medium-sized Companies and Groups 
(Accounts and Reports) (Amendment) Regulations 2013. The Report is also in accordance with the requirements of the Listing  
Rules and the relevant recommendations contained within the UK Corporate Governance Code (April 2016) (‘the Code’) relating  
to Directors’ remuneration and takes into account the views of our major shareholders. The legislation requires the auditors to report  
to the Company’s members on certain disclosures contained in this report and to state whether in their opinion that part of the report 
has been properly prepared in accordance with the Companies Act 2006. The sections, between pages 63 and 80, which are subject  
to audit, have been highlighted.

Policy Report
Summary of Directors’ Remuneration Policy
Kin + Carta’s remuneration policy was approved by shareholders at the Annual General Meeting on 30 November 2017, and took effect 
from that date. We publish below an abbreviated version of the policy, updated as necessary, to give context to decisions taken by the 
Committee during the year. The full policy report, as approved by shareholders, can be found in the Annual Report and Accounts 2017 
available on the Company’s website.

Basic salary 

Purpose and link to strategy

To provide competitive fixed remuneration that will attract and retain key employees of a high calibre 
and which reflects their experience and position in the Company.

Operation

Normally reviewed annually with increases effective from 1 August; salaries are paid monthly.

In setting salaries, the Committee takes into account the following: 

•  capability of the individual;
•  any changes in responsibility;
•  increases awarded across the workforce;
•  external economic factors such as inflation; and
•  benchmarking for similar roles in comparable organisations.

Maximum potential value

Executive Directors’ salaries effective 4 August 2018 are as follows:

Chief Executive Officer, J Schwan: £400,000 p.a.; and

Chief Financial Officer, Brad Gray: £250,000 p.a.

No monetary maximum has been set, although increases are generally in line with the range (in 
percentage of salary terms) awarded across the Group. 

In accordance with normal practice at all levels in all parts of the Group, increases above this level  
(in percentage of salary terms) may be made in certain circumstances such as where there is a change 
in responsibility or a significant increase in the scale of the role or size and complexity of the Group.

Performance metrics

Not applicable.

O
u
r
F
i
g
u
r
e
s

Kin + Carta Annual Report and Accounts 2018Corporate Governance 
64

DIRECTORS’ REMUNERATION REPORT continued

Benefits 

Purpose and link to strategy

To provide market competitive, yet cost effective, benefits to attract and retain high calibre 
executives.

Operation

Benefits generally include provision of a car, or cash in lieu of car and fuel allowance, and private 
medical and life assurance cover.

The Committee may introduce other ancillary benefits which are on similar terms to those offered  
to the wider workforce or required in order to remain market competitive.

Overseas recruitment or an international assignment may require the benefits package to be  
more tailored and may include, for example, relocation costs, tax equalisation arrangements, etc.,  
as necessary.

Maximum potential value

The maximum annual car and fuel allowance is £15,520.

The maximum overall cost of total benefit provision (including but not limited to annual car and fuel 
allowance) may vary each year subject to changes in the Company’s insurance premiums or changes 
to the terms of the benefits provided. 

The values for the year under review, expressed as a cost to the Company of providing the benefits, 
are described in the Directors’ single figure table on page 71.

Performance metrics

Not applicable.

Pension 

Purpose and link to strategy

To provide market competitive, yet cost-effective benefits.

Operation

Only basic salary is pensionable.

A Company contribution to a defined contribution pension scheme, a personal pension or provision 
of a cash payment in lieu of a pension contribution (or combination of such) may be provided at the 
discretion of the Committee.

Maximum potential value

Up to 15% of salary.

Performance metrics

Not applicable.

Kin + Carta Annual Report and Accounts 201865

Annual bonus 

Purpose and link to strategy

Incentivises achievement of annual objectives which support the short-term performance goals of 
the Company.

Operation

At the start of each year the Committee determines the choice of annual bonus measures and targets 
to ensure they reflect the KPIs of the business at that time.

Payments under the annual bonus plan are subject to:

•  compulsory payment of any bonus earned over 50% of salary (on an after tax basis) in the 

Company’s shares under the Company Deferred Bonus Shares (‘DBS’) arrangement which are 
subject to a holding period of two years; and

•  the element of the annual bonus paid in shares is subject to malus provisions in the event of a 

material misstatement of the Company’s financial position.

Deferred shares will generally be forfeited if a Director leaves the Group (unless in certain good  
leaver situations or if the Committee determines otherwise).

Dividends and/or dividend equivalents are payable on the deferred bonus shares during the two-year 
holding period.

Maximum potential value

100% of basic salary.

Performance metrics

Performance is measured over one financial year.

Bonus awards are subject to achievement against a sliding scale of challenging financial targets  
and may also be subject to challenging strategic/personal objectives. 

The majority of any bonus will be earned for achieving challenging financial targets aligned with  
the Company’s key performance indicators (e.g. Adjusted PBT or EPS). A minority may be subject to 
achieving pre-set strategic/personal objectives which reflect the key priorities of the role at the time.

Bonuses become payable once a threshold level of performance is achieved against the target(s)  
which triggers a bonus payment of up to 25% of salary, rising to 100% of salary for meeting  
(or exceeding) the maximum target(s) set. Measurement of financial metrics is made on the basis  
of audited figures. Where strategic/personal targets are set it may not always be practicable to set 
these using a sliding scale.

Page 77 of the Annual Report on Remuneration provides details of the performance measures  
and weightings to apply for the year ended 31 July 2019.

O
u
r
F
i
g
u
r
e
s

Kin + Carta Annual Report and Accounts 2018Corporate Governance 
66

DIRECTORS’ REMUNERATION REPORT continued

Long-Term Incentives 

Purpose and link to strategy

Incentivises executives to achieve superior financial growth and returns to shareholders over the 
longer term.

Provides alignment with shareholders through awards of shares.

Promotes retention of key individuals.

Operation

The Long-Term Incentive Plan (‘LTIP’) was approved by shareholders in 2010.

Awards can be in the form of an option, a conditional award or a forfeitable award.

Eligibility to receive awards is at the discretion of the Committee each year.

An LTIP award may be made shortly after an appointment (subject to the Company not being  
in a prohibited period) subject to the permitted maximum.

Awards are normally made on an annual basis and vest three years from grant subject to continued 
employment and the satisfaction of challenging three-year performance targets. 

A two-year holding period following LTIP vesting applies to grants from 2017/2018 onwards to 
Executive Directors. In total, this results in a five-year combined vesting and holding period. 

The Committee reviews the quantum of awards annually and monitors the continuing suitability  
of the performance measures. 

Participants benefit from the value of dividends paid over the vesting period to the extent that 
awards vest. This benefit is delivered in the form of cash or additional shares at the time that awards 
are exercised.

All Awards granted after November 2013 are subject to a malus provision and clawback for two 
years after vesting, in the event of a material misstatement of the Company’s financial position.

Maximum potential value

Awards with a face value of up to 125% of basic salary (or 200% if the Committee believes there are 
exceptional circumstances) can be made on an annual basis.

The Company operates within a 10% in ten years ABI (new share issue) dilution limit.

Performance metrics

Performance is measured over a three-year period.

Performance measures, weightings and targets are determined by the Committee in advance of 
grant to support Company strategy and provide shareholder alignment. The majority of LTIP awards 
will continue to be linked to financial and/or TSR performance.

Under each measure, threshold performance will result in 25% of maximum vesting for that element 
(0% vests below this), increasing pro-rata to 100% for maximum performance.

Where TSR performance conditions are set, performance against the condition is monitored 
independently on the Committee’s behalf and where financial targets are set performance against 
the condition is tested based on numbers derived from the audited financial statements.

LTIP vesting is underpinned by Committee discretion such that for any shares to vest, the  
Committee must be satisfied with the underlying performance of the business. In making this 
assessment the Committee will take into account factors such as the strength of the balance sheet, 
quality of earnings, etc.

Page 77 of the Annual Report on Remuneration provides details of the performance measures,  
targets and weightings to apply for the year ending 31 July 2019.

.

Kin + Carta Annual Report and Accounts 201867

All-employee share schemes 

Purpose and link to strategy

Encourages long-term shareholding in the Company.

Operation

Invitations made by the Committee under the HMRC Approved Sharesave Scheme.

Executive Directors may participate in a monthly savings contract on the same terms as other 
employees of the Group.

Maximum potential value

As per HMRC limits (e.g. current maximum monthly savings towards share purchases is limited to 
£500 per calendar month).

Performance metrics

Not applicable.

Share ownership guidelines 

Purpose and link to strategy

To provide alignment between executives and shareholders.

Operation

The Committee operates shareholding guidelines of 200% of salary for the Chief Executive Officer 
and 150% of salary for other Executive Directors. 

The net of tax number of deferred bonus shares or vested shares under the Company’s LTIP will 
normally be required to be retained until the guideline is met. 

The Committee may take account of progress towards this target when determining LTIP awards.

Maximum potential value

Not applicable.

Performance metrics

Not applicable.

Notes to the Policy Table
1. While the remuneration policy for Executive Directors is designed having had regard to the policy for employees across the Group as a whole, there are some differences in the structure for senior 

employees which the Committee believes to be necessary to reflect the different levels of responsibility within the Company. The following key differences exist between the Company’s policy for the 
remuneration of Executive Directors and its approach to the payment of employees generally:

•  there is an increased emphasis on performance related pay and, in particular, for share-based incentives at the Executive Director level;
•  eligibility to participate in and the maximum opportunity in relation to an annual bonus vary, based on individual role and local practice;
•  participation in the LTIP is limited to the Executive Directors and certain selected senior managers; and
•  benefits offered to other employees vary by subsidiary to take account of relevant market conditions and local practice.

2. The choice of the performance metrics and range of targets applicable to the annual bonus plan for Executive Directors reflect the Committee’s belief that any incentive compensation should be 
appropriately challenging and tied to both the delivery of robust performance relating to the Group’s financial key performance indicators and, where appropriate, specific individual objectives. 
Performance metrics applicable to the LTIP are selected to support Company strategy and provide shareholder alignment. Awards made in 2017/2018 and 2018/2019 vest subject to stretching targets. 
The 2017/2018 award vests subject to targets relating to Absolute TSR and growth in Adjusted operating profit from continuing operations and the 2018/2019 award vests subject to targets relating to 
Absolute TSR, Adjusted revenue and Adjusted PBT. Targets applying to the annual bonus and LTIP are reviewed annually, based on a range of internal and external reference points. Performance targets 
are set to be stretching but achievable, with regard to the particular strategic priorities and economic environment in a given year.

3. The share ownership guideline levels are detailed above. The shares that an Executive Director may count towards the shareholding guideline include: those held in the name of the Director; those held in 
the name of the Director’s spouse, partner or children; any shares held in a family trust for the benefit of the Director and/or his/her spouse, partner or children; and any shares held in a personal pension 
plan on behalf of the Director. The Committee may, in its absolute discretion, approve the holding of shares by alternate means (e.g. shares held under a deferred share bonus award) and, if permitted, on 
such terms determined by the Committee, acting fairly and reasonably.

4. For the avoidance of doubt, in approving this Directors’ remuneration policy, authority is given to the Company to honour any commitments entered into with current or former Directors (such as 

the payment of a pension or the vesting/exercise of past share awards) that have been disclosed to and approved by shareholders in previous remuneration reports. Details of any payments to former 
Directors will be set out in the Annual Report on Remuneration as they arise.

5. The Committee operates the annual bonus, LTIP and Sharesave plans, in accordance with their rules, HMRC guidance and, where relevant, the Listing Rules. To ensure these incentive plans operate in an 

efficient manner, the Committee retains a number of standard market practice discretions which include:

•  determining the eligibility to participate in the plans;
•  determining the timing of grant of awards and any payments;
•  the size of awards and payments, although with quantum restricted to those detailed in the table above and the respective plan rules;
•  the determination of whether the performance conditions have been met and the resulting vesting/pay out; 
•  dealing with a change of control (for example, the timing of testing performance targets) or restructuring of the Group;
•  determining a good or bad leaver for incentive plan purposes, based on the rules of each plan and the appropriate treatment chosen;
•  adjustments required in certain capital events such as rights issues, corporate restructuring, events and special dividends; and
•  the annual review of performance conditions for the annual bonus plan and LTIP.

In some circumstances, such as a material acquisition/divestment of a Group business, or a change in Accounting Standards and Interpretations, which mean the original performance conditions are no 
longer appropriate, the Committee can adjust the targets, set different measures and alter weightings as necessary, to ensure the conditions achieve their original purpose and are not materially less 
difficult to satisfy.

O
u
r
F
i
g
u
r
e
s

Kin + Carta Annual Report and Accounts 2018Corporate Governance 
 
68

DIRECTORS’ REMUNERATION REPORT continued

Approach to recruitment and promotions
Basic salary levels will be set on appointment after having had due regard to the Company’s general remuneration policy but adjusted,  
as appropriate, to reflect the experience and calibre of the individual and the market rates for similar roles in comparable organisations. 
If it is considered appropriate to appoint a new Director on a below market salary (e.g. in the event of an internal promotion), they may be 
the subject of a series of increases to a desired salary positioning over an appropriate time frame, subject to performance in post.

Should it be appropriate to recruit an executive from overseas or for the individual to relocate, then reasonable expenses and payments 
may be paid in relation to such a relocation which would then be subject to disclosure in due course. Benefits and pension arrangements 
would generally be in line with those offered to current executives but it may be necessary to tailor these to reflect for example, local 
market norms, local legislation, etc.

The annual bonus maximum will be in line with current Executive Directors (i.e. 100% of basic salary), pro-rated for the period of service. 
Depending on the timing of the appointment the Committee may use different performance measures, targets and weightings to that of 
the current executives for the first year of service.

An LTIP award may be made shortly after an appointment (subject to the Company not being in a prohibited period) subject to the 
permitted maximum. The total maximum variable remuneration that may be awarded in respect of recruitment is 300% of salary 
(excluding buy-out awards referred to below).

The Committee may offer additional cash and/or share-based elements to replace deferred or incentive pay forfeited by an executive 
leaving a previous employer. The Committee would seek to ensure, where possible, that these awards replicate the potential value 
forfeited/lost in joining the Company, and in terms of time horizons, vesting periods, expected values and potential impact of performance 
conditions, these factors are recognised in determining the quantum of such compensation. This award would be facilitated under the 
existing incentive plans where possible, but also using Rule 9.4.2. of the Listing Rules if necessary.

For an internal Executive Director appointment, any variable pay element awarded in respect of the prior role may be allowed to pay out 
according to its terms, adjusted as relevant to take into account the appointment.

Service contracts and loss of office payments
It is the Company’s policy that Executive Directors should serve under rolling service contracts of 12 months’ duration or less and that 
there should be no special provisions for compensation in the event of termination (neither in the normal course nor following a change  
in control of the Company) and that any compensation payments made should take account of the Director’s duty to mitigate his loss.  
The Executive Directors’ current service contracts all comply with this policy.

The Remuneration Committee reviews the contractual terms for new Executive Directors to ensure these reflect best practice.

In summary, the contractual provisions are as follows:

Provision detailed terms
Notice period:  
Termination payment:  
Change of control:  

Up to 12 months
Limited to a maximum of basic salary and benefits, paid monthly and subject to mitigation
No Executive Director’s contract contains additional provisions in respect of a change of control

The service contract for any new appointment would be made on similar terms to those described above.

In a leaver event, the following payments may also be made to departing Executive Directors:

1.  Any share-based entitlements granted to an Executive Director under a Company share plan will be determined based on the relevant 
plan rules. In certain prescribed circumstances, however, such as death, ill-health, disability, retirement or other circumstances at the 
discretion of the Committee, a ‘good leaver’ status may be applied. Under the LTIP, for good leavers, future awards will normally be 
tested for performance over the full performance period and be reduced pro-rata to reflect the proportion of the performance period 
actually served, rounded-up to the next complete financial year, with Remuneration Committee discretion to determine that awards 
vest at an earlier date and/or to disapply time pro-rating. Vested LTIP awards which are subject to an additional holding period will 
typically be retained and released at the end of the holding period, with Committee discretion to treat otherwise. Under the DBS, in 
certain prescribed circumstances, awards will be retained in connection with a leaver event (such as death or permanent disability or 
any other reason permitted by the Remuneration Committee);

2.  A pro-rata bonus may be payable for the period of active service in certain prescribed good leaver circumstances and in other 

circumstances at the discretion of the Committee and subject to the achievement of the relevant performance targets;

Kin + Carta Annual Report and Accounts 2018 
69

3.  At the discretion of the Remuneration Committee, a contribution to reasonable outplacement costs in the event of termination of 
employment due to redundancy. The Committee also retains the ability to reimburse reasonable legal costs incurred in connection 
with a termination of employment; and

4.  Any payment for statutory entitlements or to settle or compromise claims in connection with a termination of any existing or future 

Executive Director as necessary.

Chairman and Non-Executive Directors
The following sets out the fee policy for the Chairman and Non-Executive Directors:

Purpose and link to strategy

To attract and retain high calibre individuals without prejudice to the application of independent views. 

Operation

Non-Executive Directors’ remuneration is decided by the Executive Directors and the Chairman;  
the Chairman’s fee is set separately by the Committee.

Fees are set periodically by taking account of the time required to fulfil the role and fees payable at 
similar sized companies. Any increases in fees also take account of any increases payable to Executive 
Directors and to the general workforce.

Non-Executive Directors may not participate in the Group’s cash or share-based incentive arrangements.

Non-Executive Directors also receive reimbursement of travel and office related expenses.

Maximum potential value

For 2018/2019, the fees comprise a base fee of £42,500 p.a. plus additional fees of £5,000 p.a.  
for the Senior Independent Director position and £7,500 p.a. for chairing the Remuneration or  
Audit Committees. The Chairman’s fee is set at £130,000 p.a. 

These fees may be revised periodically in line with the Company’s policy. Given the periodic nature 
of the review any increases (as a % of total fees) may be greater than that awarded to the wider 
workforce in any particular year. 

The maximum aggregate fees are set in accordance with the Company’s articles of association.

Performance metrics

Not applicable.

O
u
r
F
i
g
u
r
e
s

Kin + Carta Annual Report and Accounts 2018Corporate Governance 
70

DIRECTORS’ REMUNERATION REPORT continued

Annual Report on Remuneration
The following section provides details of how Kin + Carta’s remuneration policy was implemented during 2017/2018 and how we intend 
to implement the remuneration policy for 2018/2019.

Membership of the Committee
Mike Butterworth, Nigel Pocklington and Helen Stevenson, all independent Non-Executive Directors, served on the Committee 
throughout the period. Ben Gordon served on the Committee until his resignation from the Board on 30 November 2017. Helen 
Stevenson chaired the Committee throughout the period. The number of meetings held, attendances and a description of the principal 
matters considered by the Committee in carrying out its duties during the period are described on pages 52 and 70.

During the period under review, the Committee, where appropriate, sought advice and assistance from the Company Secretary and 
members of the Board, including the Chairman of the Board, the Chief Executive Officer and the Chief Financial Officer in connection 
with carrying out its duties. None of these persons took part in decisions relating specifically to their own remuneration.

Role of the Committee
The Committee is responsible for determining and agreeing with the Board the overall remuneration policy and its implementation, 
including setting the individual remuneration packages and contractual arrangements for the Executive Directors, senior management 
and the Chairman of the Board, which support the creation of value for shareholders and the delivery of the Group’s strategic priorities.

The Committee is mindful of the intense scrutiny around executive remuneration and seeks to keep abreast of and adopt best practice 
where appropriate taking into account its position in the FTSE. 

When undertaking its duties, the Committee also ensures that due account is taken of pay and employment conditions throughout the 
Group by keeping abreast of matters such as (i) the general level of salary increases (if any) applied throughout the Group; (ii) the levels  
of bonuses paid (and bonus opportunity offered) to the workforce as a whole; and (iii) any widespread changes that are proposed to 
Group-wide employment conditions.

The full terms of reference for the Committee are available on the Company’s investor website (www.investors.kinandcarta.com).

Committee’s advisers
During the period, the Committee retained Mercer | Kepler, part of the MMC group of companies, as an independent adviser to the 
Committee. They were selected following a formal tender process conducted in 2015. Mercer | Kepler is a signatory to the Code of 
Conduct for Remuneration Consultants in the UK, details of which can be found on the Remuneration Consulting Group’s website at 
www.remunerationconsultantsgroup.com. 

During the period, one of MMC’s other companies, Marsh Inc., acted as the Company’s insurance broker. The fees paid to Mercer | Kepler 
in relation to advice provided to the Committee for 2017/2018 were £40,370 (2016/2017 – £49,675), on a time and materials basis. 

The Committee has reviewed the advice provided by Mercer | Kepler during the year and is satisfied that it has been objective  
and independent. The terms of engagement between the Company and Mercer | Kepler are available from the Company Secretary  
upon request.

Summary of activities
During the year the Committee approved:

•  outcomes of bonuses for the Executive Directors in respect of 2016/2017;
•  the Directors’ Remuneration Report for 2016/2017;
•  the Executive Directors’ salaries and pension provision for 2018/2019; 
•  the Chairman’s fees for 2018/2019; 
•  the grant of awards on 7 December 2017 under the Company’s 2010 LTIP Plan to certain senior managers and the performance 

conditions attached to their vesting;

•  the remuneration arrangements for J Schwan on his promotion to Chief Executive Officer; and
•  the remuneration arrangements and treatment of outstanding incentives for Matt Armitage on his retirement from the Group.

Kin + Carta Annual Report and Accounts 201871

Summary of shareholder voting at the AGM in December 2017
The following table shows the results of the binding vote on the remuneration policy and the advisory vote on the 2016/2017 
Remuneration Report at the AGM in November 2017:

Resolution 

Remuneration Policy 

Remuneration Report 

Note 1: Includes ‘Discretionary’ votes.

Votes for  
(note 1) 

% for 
(note 1) 

Votes 
against 

% against 

Total 
votes cast 

Votes
withheld

  96,592,072 

99.62% 

371,760 

0.38%  96,963,832 

960,595

  97,803,784 

99.89% 

109,743 

0.11 %  97,913,527 

10,900

Remuneration Payable to Directors for the Year Ended 3 August 2018

Directors’ single figure table (audited)
Set out below, in a single figure, is the total remuneration of all Directors for the financial year: 

Basic  

Basic 
salary/fee   salary/fee 
2017 
£’000 

2018 
£’000 

Taxable 
benefits 
(note 1) 
2018 
 £’000 

Taxable 
benefits 
(note 1) 
2017 
£’000 

Bonus 
2018 
£’000 

Bonus 
2017 
£’000 

Share 
plans 
vesting 
(note 2) 
2018 
£’000 

Share 
plans 
vesting 
(note 2) 
2017 
£’000 

Pension 
benefits 
(note 3) 
2018 
£’000 

Pension 
benefits 
(note 3) 
2017 
£’000 

Total 
2018 
£’000 

Total
2017
£’000

Executive 
Matt Armitage 
Brad Gray 
Non-Executive 
Mike Butterworth 
Ben Gordon (note 4) 
Nigel Pocklington 
Helen Stevenson  
Richard Stillwell (note 5) 

400.0  400.0 
230.0  230.0 

18.6 
14.2 

18.2  400.0 
14.0  230.0 

55.0 
14.2 
42.5 
50.0 

55.0 
42.5 
42.5 
50.0 
110.0  110.0 

– 
– 
– 
– 
– 

– 
– 
– 
– 
– 

– 
– 
– 
– 
– 

– 
– 

– 
– 
– 
– 
– 

– 
– 

– 
– 
– 
– 
– 

– 
– 

– 
– 
– 
– 
– 

60.0 
34.5 

60.0  878.6  478.2
34.5  508.7  278.5

– 
– 
– 
– 
– 

55.0 
14.2 
42.5 
50.0 

55.0
– 
42.5
– 
42.5
– 
– 
50.0
–  110.0  110.0

Notes:
1. Taxable benefits constitute additional payments in lieu of the provision of a company car and fuel benefit and medical expenses insurance cover.
2. Figures for ‘share plans vesting’ are based on the number of shares vesting for performance periods substantially completed as at year end. The 2015 LTIP award will lapse in full in November 2018.  

See page 73 for details. 

3. Pension benefits were in part paid into a Group Personal Pension Plan and part paid as a cash supplement for Matt Armitage and Brad Gray. Brad Gray participated in the Group’s Defined Benefits  

Pension Scheme (the ‘Scheme’) until it was discontinued on 1 September 2008. Brad Gray’s entitlement to a deferred pension from the Scheme ceased on the payment out of the scheme on 20 December 
2016 to a self-managed pension arrangement. The transferred sum of £1.2 million was calculated by the Scheme’s actuary after applying a reduction factor agreed by the Trustee and applying generally 
such calculations to take account of the underfunded position of the Scheme. 

4. Ben Gordon stepped down from the Board following the AGM on 30 November 2017.
5. Richard Stillwell has elected to forego £20,000 per annum of his fee of £130,000 per annum. Richard Stillwell’s fees are shown above after foregoing this proportion of his fees during 2017/2018.  

The Company donates this sum so withheld, together with a matching sum from the Company, to registered charities. 

O
u
r
F
i
g
u
r
e
s

Kin + Carta Annual Report and Accounts 2018Corporate Governance 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
72

DIRECTORS’ REMUNERATION REPORT continued

Incentive Outcomes for the Period Ended 3 August 2018 (Audited) 
Annual bonus
Executive Directors’ bonuses for the year ended 3 August 2018 provided for a payment of up to 100% of salary based 75% on Adjusted 
PBT performance over the financial year and 25% on personal/strategic objectives. Details of performance against the financial targets 
set are provided below:

Financial measure 

Adjusted PBT 

Threshold  
(0% of salary) 

Target 

Stretch 

(37.5% of salary)  

(75% of salary)  

Actual 
performance 

% of
salary earned

 £14.4m  

£15.4m 

£16.4m 

£18.471m 

100%

Note: The percentage of bonus earned between: the threshold and target; and the target and stretch, is on a straight-line basis.

The above targets have been adjusted from those set at the start of the period to reflect the disposals undertaken during 2017/2018.  
In summary, the original targets have been:

•  reduced to exclude the budgeted PBT from the Marketing Activation and Books segments when the targets were first set; and
•  increased to reflect interest on net cash received from the disposals and from a reduction in outstanding term loans.

In making such adjustments, the Committee’s overarching principle was that the targets should be of equivalent difficulty to those 
originally set in order to ensure fairness to participants and shareholders alike. The outcome – full vesting under the Adjusted PBT 
measure – is considered appropriate by the Committee taking into account broader financial and operational performance over the year, 
including a 79.4% increase in the Kin + Carta share price.

In addition to the above, each Executive Director may earn up to 25% of salary for the achievement of stretching strategic/personal 
objectives, which for 2017/2018 related to strengthening of the Company’s balance sheet and the restructuring of the Strategic 
Marketing businesses. Both Executive Directors were assessed as having achieved their objectives in full, with the Committee noting  
in particular:

•  Executive Directors achieved the successful sale of the Marketing Activation businesses in two tranches based on an enterprise value 

of £17.0 million, and the successful sale of the legacy Books business, Clays, based on an enterprise value of £23.8 million. In both cases 
the consideration achieved met the Board expectations. The sales completed the strategic transformation of the Group into a business 
focused on higher growth, higher margin digital transformation businesses (previously referred to as strategic marketing); and

•  Executive Directors successfully oversaw a number of strategic restructurings in the digital transformation businesses within the a 
greed timeframe. These included bringing Amaze and Realise together to form AmazeRealise; the combination of Response One,  
Amaze One, Branded3 and Occam to form a new business, Edit, in March 2018 and more recently the integration of Pragma and FSP. 
These restructurings offer improved operational efficiency, a stronger brand proposition and facilitate cost savings.

Based on these achievements, the Committee has agreed to award the Executive Directors annual bonuses equivalent to 100% of salary 
in respect of 2017/2018, of which amounts over 50% of salary will be deferred in Company shares in line with the remuneration policy.

2014 LTIP
As reported last year, 2016/2017 Adjusted EPS performance was below threshold against targets set for 2014 LTIP awards and 
accordingly this element lapsed in November 2017. Relative TSR performance would have been assessed over a three-year period  
to 28 July 2017; however since the EPS underpin applying to this element of the awards was also not met, the full award lapsed in 
November 2017. Accordingly, the value of 2014 LTIP awards vesting included in the single figure table on page 71 for 2017 is £Nil. 

Kin + Carta Annual Report and Accounts 2018 
 
 
 
 
 
 
73

2015 LTIP
Vesting of the 2015 LTIP awards is dependent on performance against three metrics measured over a three-year period; Adjusted EPS, 
TSR relative to the FTSE All-Share Media sector (excluding FTSE100 companies) and the proportion of Group operating profit from the 
Strategic Marketing businesses. Further details, including vesting schedules and performance against each of the metrics are provided 
in the table below:

Measure 

Weighting 

Targets* 

Adjusted EPS in  
2017/2018 

TSR relative to  
the All-Share Media  
sector (excl. FTSE100  
companies) 

25% 

50% 

0% vesting below 22.23p 
25% vesting for 22.23p
100% vesting for 25.23p or more
Straight-line vesting between these points 

0% vesting below median performance 
25% vesting for performance in line with median
100% vesting for upper quartile performance or greater
Straight-line vesting between these points 

Operating profit from  
Strategic Marketing as  
compared to total Group  
operating profit in 2017/2018 

25% 

0% vesting below 55% 
25% vesting for 55%
100% vesting for 65% or greater
Straight-line vesting between these points 

Outcome 

Vesting %

10.10p 

0%

EPS underpin not met 

0%

EPS underpin not met 

0% 

Total vesting 

0%

*  The Committee assessed the impact of restating the EPS target and underpin for the TSR and operating profit targets to take into account the disposals during the year. However the EPS target  

and underpin were still not met and accordingly the award will lapse in full in November 2018. 

Summary of long-term incentives vesting in November 2018 (audited) 
The total number of shares which vested in relation to the performance period substantially completed as at the period end,  
and which are reflected in the single figure table on page 71, is as follows:

Date of grant 

Total number 
of shares 

  % shares vesting 
for performance 
(note 1) 

Number of 
awards vesting  

Share price on 
vesting (pence) 

Total value 
on vesting (£) 

Transfer of
award/earliest
vesting date

Matt Armitage 
Brad Gray 

12 Nov 2015 
12 Nov 2015 

216,567 
155,657 

0% 
0% 

0 
0 

n/a 
n/a 

0  12 Nov 2018
0  12 Nov 2018

Note: EPS underpin in respect of 2015 awards was not met and accordingly all shares will lapse in November 2018.

O
u
r
F
i
g
u
r
e
s

Kin + Carta Annual Report and Accounts 2018Corporate Governance 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
74

DIRECTORS’ REMUNERATION REPORT continued

Scheme interests awarded during the 2017/2018 financial year (audited)
In December 2017, Matt Armitage and Brad Gray were granted awards, which are structured as options with a nil exercise price, under 
the Company’s LTIP, as follows:

Matt Armitage 
Brad Gray 

*  Face value is based on a share price of 79.2 pence (the market value at the time of grant).

Date of grant 

  Shares over which 
awards granted 

Value of shares 

awarded (£)* 

% of salary
awarded

  7 Dec 2017 
  7 Dec 2017 

454,832 
261,528 

£360,000 
£207,000 

90%
90%

As disclosed in last year’s report and consistent with the approach taken for 2016/2017 awards, LTIP grant sizes for 2017/2018 were 
made at 90% of salary, rather than the normal 100% of salary level, to reflect Kin + Carta’s lower share price at the date of grant. Awards 
granted vest on absolute TSR and the growth in Adjusted operating profit from the Strategic Marketing businesses, each measured over 
three years and with overall vesting underpinned by Committee discretion. Vested shares will be subject to a two-year holding period.

A summary of the performance conditions is shown in the table below:

Measure

Weighting

Targets

Absolute TSR 
(share price plus rolled 
up dividends)

Growth in Adjusted
operating profit from
Strategic Marketing

70%

30%

0% vesting below 110p
25% vesting for 110p
100% vesting for 170p or more
Straight-line vesting between these points

0% vesting below 6%
25% vesting for 6%
100% vesting for 14% or greater
Straight-line vesting between these points

Performance measurement period

Three-month average to 31 July 2020

Adjusted operating profit from 
Strategic Marketing in 2019/2020 as 
compared to 2016/2017

Vesting of awards is subject to overall Committee discretion

All awards made since November 2013 are subject to a malus and clawback provision, which will enable the Committee to reclaim value 
that should not have been received in the event that, if within the two-year period following the year of vesting, a material misstatement 
of the Company’s financial results relating to the year of vesting is identified. In such circumstances a clawback would be based on the 
extent to which the first vesting was overpaid based on new information.

Statement of change in remuneration of Chief Executive Officer compared with other employees 

Salary 
Benefits in kind 
Annual bonus 

Chief  
  Executive Officer 
2018 
£’000 

Percentage 
change 
vs 2017 
(note 1)  

400 
18.6 
400 

0% 
2.2% 
– 

All employees
percentage
change
vs 2017
(note 2)

3.1%
2.8%
369%

Notes:
1. The annual bonus percentage change for the Chief Executive Officer is not meaningful since no bonus was paid in 2017.
2. Reflects the change in average pay for Group Head Office employees employed in both 2016/2017 and 2017/2018. This subset of employees is felt to be the most appropriate comparator to the Chief 

Executive as they have a similar remuneration structure.

Kin + Carta Annual Report and Accounts 2018 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
75

Review of past performance 
The chart below illustrates the Company’s Total Shareholder Return for the nine years ended 3 August 2018, relative to the performance 
of the FTSE Small Cap Index and FTSE All Share Index. Both the FTSE Small Cap and the FTSE All Share represent broad equity indices 
of which the Company has been a constituent member for the majority of the period shown and therefore have been selected as 
comparators for this reason.

Source: DataStream 

)
d
e
t
s
e
v
n

i

0
0
1
£
f
o
e
u
a
V

l

(

600

500

400

300

200

100

0

2009

2010

2011

2012

2013

2014

2015

2016

2017

2018

The table below details the Chief Executive Officer’s single figure of remuneration over the same nine-year period:

Kin and Carta plc

FTSE Small Cap

FTSE All Share

2010 
Patrick 
Martell 

2011 
Patrick 
Martell 

2012 
Patrick 
Martell 

2013 
Patrick 
Martell 

2018
2014 
Matt
Patrick 
Martell  Armitage  Armitage  Armitage  Armitage

2017 
Matt 

2015 
Matt 

2016 
Matt 

Total remuneration £’000 
Annual bonus as a percentage of maximum  
LTIP vesting as a percentage of maximum 

725.3  802.0  1,246.6  1,335.0  1,648.4  1,133.5  477.8  478.2  878.6
100
100.0  100.0  100.0 
Nil
Nil  100.0 

69.7 
98.5  100.0 

96.3  100.0 
93.9 

Nil 
Nil 

Nil 
Nil 

Nil 

Relative importance of spend on pay
This table shows overall expenditure on pay, excluding employer’s NICs, for all employees; shareholder distributions (payments of 
dividends); and capital expenditure, with the percentage change in each.

Overall expenditure on pay on continuing operations 

Dividends paid in the year 
Cash capital expenditure 

Note: the 2017 amount is restated to exclude discontinued operations.

2018 
£’000 

131,100 

2,784 
4,574 

2017 
£’000 

110,085  
(note) 
8,705 
3,465 

Percentage
change 

19.1%

-68.0%
32.0%

O
u
r
F
i
g
u
r
e
s

Kin + Carta Annual Report and Accounts 2018Corporate Governance 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
76

DIRECTORS’ REMUNERATION REPORT continued

Leaver arrangements for Matt Armitage (audited)
Matt Armitage informed the Board of his intention to retire from the Group at the end of the 2017/2018 financial year and stepped 
down as a Board Director effective 4 August 2018. He will remain in employment with the Group as a special adviser for 12 months,  
until 31 July 2019, to assist with the leadership transition, provide support and advice, and assist with growth initiatives and matters  
that may arise relating to the recently disposed printing businesses. During which time he will receive base salary, pension contributions 
and benefits. His outstanding incentives will be treated in accordance with the remuneration policy as follows:

Annual bonus
•  Having served in the role of Chief Executive Officer for the entire financial year, Matt will be paid an annual bonus in respect of 
2017/2018 amounting to £400,000, with the amount in excess of 50% of salary deferred in Kin + Carta shares for two years.

•  Matt will not be eligible to participate in the 2018/2019 annual bonus. 

LTIP
•  As he remains an employee at the vesting date later this year, Matt retains his 2015 LTIP awards. However since the performance 

targets were not met, the award will lapse in full in November 2018.

•  Other outstanding awards under the 2016 LTIP (280,920 performance-vesting shares) and 2017 LTIP (454,832 performance-vesting 

shares) will lapse in full at the end of the 2018/2019 financial year.

Exit payments made in the year (audited)
No exit payments were made in the year.

Payments to past Directors (audited) 
No payments to past Directors were made in the year.

Implementation of Executive Director Remuneration Policy for 2018/2019 

Basic salary 
In line with his predecessor, J Schwan was appointed as Chief Executive Officer on an annual salary of £400,000. He will next be eligible 
for a salary review in August 2019. 

In respect of the Chief Financial Officer, the Committee approved a 8.7% increase effective 4 August 2018, bringing his annual salary 
to £250,000. In determining this increase the Committee was mindful of Brad’s exceptional contribution to the disposals made in 
2017/2018 and of the need for a period of stability at Board level following the retirement of the Chief Executive Officer. The increase 
equates to 2.7% per annum since Brad’s salary was last increased in August 2015 which is below the level of increases made to the 
broader employee population over the same period.

Salary levels are as follows:

J Schwan 
Matt Armitage 
Brad Gray 

Chief Executive Officer 
Chief Executive Officer  
Chief Financial Officer  

From 4 August 
2018 

From 1 August 
2017 

£400,000 
n/a 
£250,000 

n/a 
£400,000 
£230,000 

% increase

n/a
n/a
8.7%

The average increase across the Company for 2018/2019 is 5.0%.

Pension and benefits
No changes in pension contribution rates or benefits provision to the Executive Directors are to be applied during the period.  
Like his predecessor, J Schwan will receive pension contributions amounting to 15% of his base salary.

Kin + Carta Annual Report and Accounts 2018 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
77

Annual bonus 
The annual bonus for the 2018/2019 financial year will operate on broadly the same basis as in 2017/2018. Bonus opportunities for 
Executive Directors remain at 100% of salary, with any amount earned over 50% of salary deferred in shares for two years and subject 
to malus provisions in the event of material misstatement. 75% of the bonus opportunity will be based on Adjusted PBT performance 
(measured before strategic investments), with the remaining 25% based on the achievement of key strategic/personal objectives aligned 
with the business’s strategy and priorities that have been communicated to shareholders. 

A summary of performance measures and weightings is included in the table below: 

Measure 

Adjusted PBT 
Strategic/personal objectives 

Weighting

75%
25%

In the event of any material acquisition or divestment the Committee would adjust the PBT targets for the acquisition/divestment. 
The Board considers the targets for the annual bonus measures to be commercially sensitive and therefore will not be disclosing these 
objectives prospectively. However, it is intended that retrospective disclosure, including any such adjustment of targets, will be provided 
in next year’s Directors’ Remuneration Report. In setting Adjusted PBT targets for the year, the Committee reviewed a range of internal 
and external reference points to ensure that targets are appropriately stretching yet achievable. 

Long-term incentives 
LTIP awards to be made to Executive Directors in late 2018 will be 100% of salary. Awards will vest subject to performance over  
a three-year period with vested shares subject to a two-year holding period. Vesting of these awards will be based 70% on Absolute  
TSR, 15% on growth in Adjusted revenue and 15% on growth in Adjusted PBT, with vesting underpinned by Committee discretion.  
For any shares to vest, the Committee must be satisfied with the underlying performance of the business. In making this assessment  
the Committee will take into account factors such as the strength of the balance sheet, quality of earnings, etc. 

A summary of performance targets for the forthcoming grant are included in the table below: 

Measure

Weighting

Targets

Absolute TSR (share 
price plus rolled up 
dividends)

70%

Growth in Adjusted 
revenue

15%

Growth in Adjusted  
PBT

15%

0% vesting below 125p
25% vesting for 125p
100% vesting for 175p or more
Straight-line vesting between these points

0% vesting below 6%
25% vesting for 6%
100% vesting for 11% or more
Straight-line vesting between these points

0% vesting below 6%
25% vesting for 6%
100% vesting for 14% or more
Straight-line vesting between these points

Performance measurement period

Three-month average to 31 July 2021 

Adjusted revenue in 2020/2021 as 
compared to 2017/2018

Adjusted PBT in 2020/2021 as 
compared to 2017/2018

In the event of any material acquisition or divestment the Committee would adjust the revenue and PBT targets to ensure only out-
performance of the acquisition/divestment is rewarded. Vesting of awards is subject to overall Committee discretion.

The Absolute TSR performance range for 2018/2019 LTIP awards of 125p to 175p corresponds to c.27% to 77% growth from the 
trailing three-month average share price on 4 October 2018, the date of Committee approval of the performance range.

Implementation of Non-Executive Director remuneration policy for 2018/2019 
Base fee levels for the Chairman and Non-Executive Directors are currently £130,000 p.a. and £42,500 p.a. respectively, with an 
additional fee for the Audit and Remuneration Committee chairs of £7,500 p.a. and a fee for acting as the Senior Independent Director  
of £5,000 p.a. There will be no changes to these fee levels for 2018/2019. The Chairman continues to forego £20,000 p.a. of his fee, 
which the Company donates, together with a matching sum from the Company, to registered charities.

O
u
r
F
i
g
u
r
e
s

Kin + Carta Annual Report and Accounts 2018Corporate Governance 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
78

DIRECTORS’ REMUNERATION REPORT continued

Share ownership guidelines and Directors’ interests in the share capital of the Company (audited)
Shareholding guidelines are in place that require Executive Directors to acquire a holding equivalent to 200% of basic salary for the Chief 
Executive Officer and 150% of basic salary for the Chief Financial Officer. These levels are considered appropriate to ensure that there 
is robust long-term alignment achieved between Executive Directors and shareholders. The net of tax number of deferred bonus shares 
or vested shares under the Company’s LTIP will normally be required to be retained until the guideline is met. Directors’ share dealings 
must be conducted in accordance with the Company’s Share Dealing Policy.

Interests of Directors and their connected persons in 10 pence ordinary shares (fully paid) of the Company at 3 August 2018 were  
as follows:

Executive (note 2 and 3) 
Matt Armitage 
Brad Gray 
Non-Executive (note 4 and 5) 
Mike Butterworth 
Helen Stevenson 
Richard Stillwell 
Nigel Pocklington 

Unvested  
share options 

Unvested LTIP 
awards (subject 
to performance 
conditions) 

Unvested 
deferred bonus 
share awards 

Beneficial 
holding 
3 August 2018 

Beneficial 
holding 
28 July 2017 

Expressed as a
percentage of
annual basic
salary (note 1)

– 
– 

– 
– 
– 
– 

952,319 
578,714 

– 
– 
– 
– 

– 
– 

– 
– 
– 
– 

524,371 
70,998 

504,717 
59,767 

132%
31%

26,000 
22,000 
90,000 
10,000 

26,000 
22,000 
90,000 
10,000 

–
–
–
–

Notes: 
1. Calculated by reference to: the number of unvested deferred bonus share awards added to beneficial holdings; the mid-market closing price of the Company’s ordinary shares on 8 October 2018  

(101.0 pence); and the Director’s annual rate of basic salary. 

2. As at year end, J Schwan had a beneficial interest over 7,432,768 Kin + Carta shares, representing 1877% of his new Chief Executive Officer salary calculated by mid-market closing price of the Company’s 

ordinary shares on 8 October 2018. 

3. Matt Armitage’s 2016 and 2017 LTIP awards will lapse upon his leaving date on 31 July 2019.
4. Ben Gordon held 25,000 Kin + Carta shares at the time of his resignation from the Board on 30 November 2017.
5. As at the year end, David Bell, Non Executive Director, held 24,486 Kin + Carta shares which were purchased prior to his appointment to the Board on 4 August 2018.

On 7 August, Richard Stillwell bought 10,000 Kin and Carta plc ordinary shares. There have been no other changes to any of the 
continuing Directors’ shareholdings between 3 August 2018 and 8 October 2018.

Directors’ outstanding share incentive awards (audited)
Details of the share options held by Directors who served during the year are shown below. All options were granted under the LTIP  
for Nil consideration. 

Matt Armitage 

Brad Gray 

  Market price 
per share 
at date 
of award 

Date of award 

12 Nov 2014 
12 Nov 2015 
16 Nov 2016 
7 Dec 2017 

192.00p 
184.70p 
128.15p 
79.15p 

12 Nov 2014 
12 Nov 2015 
16 Nov 2016 
7 Dec 2017 

192.00p 
184.70p 
128.15p 
79.15p 

Balance at 
28 July 
2017 

179,718 
216,567 
280,920 
– 

677,205 

102,696 
155,657 
161,529 
- 

419,882 

Exercised 
during year 

Lapsed 
during year 

Awarded 
during year 

Balance at 
3 August 
2018 

Vesting date 

 Expiry date

– 
– 
– 
– 

- 

– 
– 
– 
- 

- 

179,718 
– 
– 
– 

–  12 Nov 2017  12 Nov 2024
– 
–  216,567  12 Nov 2018  12 Nov 2025
–  280,920  16 Nov 2019  16 Nov 2026
454,832  454,832  7 Dec 2020  7 Dec 2027

179,718 

454,832  952,319 

102,696 
– 
– 
- 

–  12 Nov 2017  12 Nov 2024
– 
–  155,657  12 Nov 2018  12 Nov 2025
–  161,529  16 Nov 2019  16 Nov 2026
261,528  261,528  7 Dec 2020  7 Dec 2027

102,696 

261,528  578,714 

Note:  Matt Armitage’s awards for 2016 and 2017 will lapse upon his leaving date on 31 July 2019.

Kin + Carta Annual Report and Accounts 2018 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
79

Details of the qualifying performance conditions in relation to outstanding share incentive awards are summarised below:

Absolute adjusted basic EPS

12 November 2015 Award 

16 November 2016 Award 

7 December 2017 Award

Performance measurement period  EPS for 2017/2018  

Weighing (% of award) 
100% vesting 
Between 25% and 100% vesting 

financial year 
25% 
25.23p or more 
From 22.23p to 25.23p 

EPS for 2018/2019 
financial year 
25% 
20.0p or more 
From 18.5p to 20.0p 

Not applicable

TSR

12 November 2015 Award 

16 November 2016 Award 

7 December 2017 Award

Performance measurement period  1 Aug 2015 to 3 August 2018 
Comparator group 

FTSE AllShare Media  
(excl. FTSE100 companies) 

29 Jul 2016 to 2 Aug 2019 
FTSE AllShare Media 
(excl. FTSE100 companies) 

Weighing (% of award) 
100% vesting 
Between 25% and 100% vesting  Between median and  

50% 
Upper quartile or above 

50% 
Upper quartile or above 
Between median and 
upper quartile 

upper quartile 
Adjusted basic EPS of 21.73p   Committee discretion 
in the 2017/2018 financial year 

Underpin 

Strategic Marketing profit 

3-month average to 31 July 2020
None; based on absolute TSR
(share price plus rolled 
up dividends)
70%
170p or above
Between 110p and 170p

Committee discretion 

Performance measurement period  Operating profit from Strategic   Operating profit from Strategic  Growth in Adjusted operating

12 November 2015 Award 

16 November 2016 Award 

7 December 2017 Award (Note)

Weighing (% of award) 
100% vesting 
Between 25% and 100% vesting  Between 55% and 65% 
Underpin 

Marketing as compared to  
total Group operating profit  
in 2017/2018 
25% 
65% or more 

Marketing as compared to 
total Group operating profit 
in 2018/2019 
25% 
85% or more 
Between 75% and 85% 

Adjusted basic EPS of 21.73p   Committee discretion 
in the 2017/2018 financial year 

profit from Strategic Marketing
(2019/20 as compared to
2016/17)
30%
14% or more
Between 6% and 14%
Committee discretion 

Note:  In the event of any material acquisition or divestment the Committee would adjust the operating profit target to ensure only out-performance of the acquisition/divestment is rewarded.  

Vesting of awards is subject to overall Committee discretion.

The market price of Kin and Carta plc ordinary shares of 10 pence each at 3 August 2018 was 98.65 pence and the range during the 
financial year 2017/2018 was 54.0 pence to 108.0 pence.

O
u
r
F
i
g
u
r
e
s

Kin + Carta Annual Report and Accounts 2018Corporate Governance 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
80

DIRECTORS’ REMUNERATION REPORT continued

Share options – Sharesave Scheme (audited) 
During the prior period, the Executive Directors’ options under the 2013 Sharesave Scheme lapsed and there were no further Sharesave 
options granted to the Directors.

Dilution
Under the ESOS 2001, LTIP and the Sharesave Scheme, awards of options over no more than an aggregate 10% of the Company’s issued 
share capital may be granted over new issue shares in any rolling ten-year period (with awards made under any other share plans also 
being counted).

As at 3 August 2018, excluding lapsed options and options exercised and satisfied from utilising existing issued shares, options over 
10,445,324 shares (6.8% of the Company’s issued share capital) have been exercised through new shares or remain outstanding under  
all share plans and so count towards this limit.

Approved by the Board and signed on its behalf by

Helen Stevenson
Chair of the Remuneration Committee
8 October 2018

Kin + Carta Annual Report and Accounts 2018DIRECTORS’ REPORT

81

The Directors present their Directors’ Report and the audited financial statements for the period ended 3 August 2018. The Corporate 
Governance Report set out on pages 50 to 53 also forms part of this report.

Details of significant events since the balance sheet date are contained in note 40 to the financial statements. An indication of likely future 
developments in the business of the Company and details of research and development activities are included in the Strategic Report.

Information about the use of financial instruments by the Company and its subsidiaries is given in note 30 to the financial statements.

Strategic Report, Future Development and Greenhouse Gas Emissions
The Strategic Report which the Company is required under law to prepare can be found on pages 4 to 47. The Strategic Report includes 
disclosures regarding likely future developments in the business of the Group, carbon emissions and information on the Group’s 
employment policies. 

Certain sections of this Annual Report contain forward-looking statements with respect to the strategy, financial condition, results, 
operations and businesses of the Group or markets in which the Group operates. These statements involve risk and uncertainty because 
they depend on circumstances that occur in the future and relate to specific events, not all of which are within the Group’s control. 
Although the Group believes that the expectations reflected in such forward-looking statements are reasonable, there are a number  
of factors that could cause actual results or developments to differ materially from those expressed or implied by these forward-looking 
statements. The Group undertakes no obligation to update any forward-looking statement. Nothing in the Annual Report should be 
construed as a profit forecast or an invitation to deal in the ordinary shares of Kin and Carta plc.

Directors and their Share Interests
The present membership of the Board is set out on pages 54 and 55. 

The Directors’ interests in ordinary shares of the Company are set out in the table on page 78 within the Directors’ Remuneration Report.

Results and Dividends
The Group’s statutory loss before taxation for the year for continuing operations amounted to £31,171,000 (2017 – statutory loss  
of £19,167,000 for continuing operations). The Directors propose a final dividend of 1.30 pence for each ordinary share payable on  
17 December 2018 to holders on the register as at 23 November 2018. If approved, the final dividend will make total dividends for the 
year of 1.95 pence per ordinary share:

Ordinary dividends  
Interim 
Proposed final 

£’000

927
1,993

Employment Policies, Equal Opportunities, Employee Communication and Diversity
The Group is committed to providing equal opportunities with regard to employment, free from discrimination and harassment and in a 
healthy and safe working environment. Details of how we deliver on these commitments to our employees are provided in the Corporate 
Social Responsibility Report on pages 42 to 47.

Human Rights
The Company does not have a specific human rights policy however ethical values and integrity are central to our businesses both in the 
UK and abroad. As a socially responsible business, we believe that we must operate legally, ethically and to approved policies at all times 
in order to deliver our customers the best service, consistent quality and confidence that the people who make and sell our products are 
not being exploited or exposed. Our Ethical Trading Policy establishes the principles with which we expect our employees, contractors, 
agents, suppliers, consultants and other connected third parties to comply.

The Company’s Modern Slavery Act Statement is published on its website at www.kinandcarta.com in accordance with section 54 of the 
Modern Slavery Act 2015 (‘MSA’). The Company is completely opposed to any form of slavery and human trafficking and the Group will 
not knowingly do business with any organisation or body involved in slavery and human trafficking. More information on the Group’s 
approach to modern slavery can be found in the Corporate Social Responsibility section of the Strategic Report on pages 42 to 47. 

O
u
r
F
i
g
u
r
e
s

Kin + Carta Annual Report and Accounts 2018Corporate Governance 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
82

DIRECTORS’ REPORT continued

Going Concern
The Group’s business activities, together with the factors likely to affect its future development, performance and position are set out  
in the Strategic Report.

The financial position of the Group, its cash flows, liquidity position and borrowing facilities are described in the Financial Review.  
In addition, note 31 to the financial statements includes the Group’s objectives, policies and processes for managing its interest rate risk, 
foreign exchange risk, credit risk, liquidity risk and capital risk. The Strategic Report is to be found on pages 4 to 47.

Subsequent to the period end, the Group successfully negotiated a new revolving credit facility of £85 million which will expire on  
30 November 2022, on terms broadly in line with the previous agreement. The banking group consists of HSBC Bank plc, Bank of Ireland 
and Fifth Third Bank. 

As highlighted in note 25 to the financial statements, during the period the Group met its day-to-day working capital requirements 
through an overdraft facility of £15 million that was part of an overall funding facility of £95 million which was due for renewal on  
23 March 2019. Subsequent to the period end, the Group entered into a new overdraft facility of £7.5 million as part of the new  
revolving credit facility.

The current economic conditions create uncertainty, particularly over the level of demand for the Group’s services, but the Group’s 
forecasts and projections, taking account of reasonably possible changes in trading performance, show that the Group should be able  
to operate within the level of its facility entered into subsequent to the period end. 

After making enquiries, the Directors consider that the Group has adequate resources and borrowing facilities to continue in  
operational existence for the foreseeable future. Consequently, they have continued to adopt the going concern basis in preparing  
the financial statements.

Viability Statement 
In accordance with provision C.2.2 of the UK Corporate Governance Code, the Directors have assessed the Company’s viability over a 
three-year period, having taken account of the Company’s current situation and principal risks. Given the fast changing nature of many 
of the markets in which the Company operates, a three-year assessment period, which is in alignment with our medium-term planning 
horizon, was selected as this gives management and the Board sufficient visibility of the future. As a result of the new bank facility 
agreement entered into following the period end, which expires in November 2022, the Company has access to a committed credit 
facility throughout the three-year forecast period. Visibility is very limited beyond this horizon because of the fast changing nature of 
many of the markets in which the Company operates. 

The analysis was performed by preparing a high level, integrated financial forecast over the three-year period and running a number of 
potentially stressful, yet plausible, scenarios against this central scenario, starting from the end of the 2017/2018 financial year. The 
related scenarios reflected the estimated financial impact of adverse events associated with the principal risks outlined in the Principal 
Risks and Uncertainties Report from pages 36 to 41, and included mitigating actions where these would be under the Company’s control. 

The event reflected in the stress scenarios with the greatest financial impact comprised a general reduction of up to 15% in sales volume 
growth relative to the central scenario across all the businesses due to challenging or uncertain economic conditions, including those 
arising because of the end of the negotiation period for the UK’s departure from the European Union. In addition to the stress scenario 
outlined above, other scenarios were also modelled, including the loss of a significant client, and an increase of five days in the average 
time taken by customers to settle trading balances due to the Company.

In addition to an assessment of the impact that the scenarios could have on the Company’s debt leverage ratio and absolute level of net 
debt if they were to occur individually, the impact of a combination of the stress scenarios occurring simultaneously was also modelled to 
test the results of a particularly high stress, combined case. To support the final conclusion on viability, the assessment also took account 
of potential mitigations available to the business in the event of the combined scenario. 

Based on this analysis, the Directors have a reasonable expectation that the Group will be able to continue in operation and meet its 
liabilities as they fall due up to July 2021.

In making this statement, the Directors have also made key assumptions which they consider to be reasonable, for example on sales 
volumes and pricing, bank interest rates and currency exchange rates.

Kin + Carta Annual Report and Accounts 2018 
83

Acquisition of the Company’s Own Shares
At the 2017 Annual General Meeting, shareholders approved an authority for the Company to make market purchases of its own shares 
up to a maximum of 14,275,403 shares. This authority ends on the date of the next Annual General Meeting. Since the year end, no 
ordinary shares have been purchased by the Company therefore, at the date of this report, 90,637 ordinary shares are held in treasury. 

Major Interests in Shares
The Company had been notified, in accordance with chapter 5 of the Disclosure and Transparency Rules, of the following voting rights as 
shareholders of the Company:

FIL Limited 
Lombard Odier Asset Management (Europe) Limited 
Standard Life Aberdeen plc 

*  Percentage based on ordinary shares in issue, excluding treasury shares, as at 3 August 2018.

  As at 3 August 2018

Number of 
voting rights 

7,432,590 
2,583,577 
6,975,742 

Percentage of
issued share
capital carrying 
voting rights*

4.84%
1.68%
4.55%

The Company had not been notified of any changes to voting rights in the period between 3 August 2018 and 8 October 2018.

Auditor
As Deloitte LLP’s tenure is approaching an end, Deloitte have not sought re-appointment in accordance with EU rules on auditor 
rotation. Therefore, a new external auditor will be proposed at the forthcoming AGM to be held on 29 November 2018. Details about 
this proposal are set out in the Notice of Meeting accompanying the Annual Report and Accounts. In proposing this resolution, the Board 
has taken into account the view of the Audit Committee following the external auditor tender process. The tender process performed is 
explained in the Audit Committee Report on page 58.

Each of the Directors of the Company as at 8 October 2018 has confirmed that:

•  so far as the Director is aware, there is no relevant audit information of which the Company’s auditors are unaware; and
•  the Director has taken all the steps that he or she ought to have taken as a Director to make himself/herself aware of any relevant  

audit information and to establish that the Company’s auditors are aware of that information.

This confirmation is given and should be interpreted in accordance with the provisions of Section 418 of the Companies Act 2006.

Political Donations
The Company made no political donations during the period (2017 – £Nil) and the Board has no intention to seek shareholders’ approval 
to permit the Board to make political donations.

Directors’ and Officers’ Liability Insurance and Directors’ Indemnities
The Company maintains Directors’ and Officers’ liability insurance which gives appropriate cover for legal action brought against its 
Directors. The Company has also granted indemnities to each of its Directors (on identical terms) who served during the period, to the 
extent permitted by law and the Company’s articles of association, in respect of liabilities incurred by virtue of their office. Qualifying 
third party provisions for the benefit of its Directors (as defined by Section 234 of the Companies Act 2006) were in force during the 
period ended 3 August 2018 and continue to be in force at the date of this report. 

Directors’ Conflict of Interest
In accordance with the provisions of Section 175 of the Companies Act 2006, the Company has procedures in place to deal with the 
situation where a Director has a conflict of interest and the Nomination Committee regularly reviews conflict authorisation. No conflicts 
of interests were identified during the period. Directors do not take part in discussions on matters in which they are interested and they 
may be requested to leave a meeting at which a matter in which they are interested is to be discussed.

Change of Control 
Subsequent to the period end, the Group entered into a new revolving credit facility of £85 million which falls due for renewal on  
30 November 2022. During the period, the Group had a £95 million revolving credit facility which was due to expire on 23 March 2019. 
The terms of the revolving credit facilities stipulate that consent of the lenders to continue the overall facility is required, should there  
be a change of control of the Company.

O
u
r
F
i
g
u
r
e
s

Kin + Carta Annual Report and Accounts 2018Corporate Governance 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
84

DIRECTORS’ REPORT continued

Additional Information
The Company’s share capital consists of ordinary shares, as set out in note 32 to the financial statements on page 143. The shares carry 
no rights to fixed income. All members who hold ordinary shares are entitled to attend and vote at the Annual General Meeting. On a 
show of hands at a general meeting every member present in person and every duly appointed proxy shall have one vote and on a poll, 
every member present in person or by proxy shall have one vote for every ordinary share held or represented. The Notice of Meeting 
specifies deadlines for exercising voting rights and each share carries the right to one vote at general meetings. All shares are fully paid. 
There are no specific restrictions on the size of a shareholding nor on the transfer of shares, which are both covered by the provisions 
of the articles of association and prevailing. The Company is not aware of any agreements between shareholders that may result in 
restrictions on the transfer of securities and voting rights.

Details of employee share schemes are set out in note 37. Shares held by the Employee Benefit Trust abstain from voting. 

With regard to the appointment and replacement of Directors, the Company is governed by its articles of association, the UK Corporate 
Governance Code, the Companies Act and related legislation. The Company’s articles of association may only be amended by a special 
resolution of shareholders at a general meeting. Directors are elected or re-elected by ordinary resolution at a general meeting of 
shareholders. The Board may appoint a Director but anyone so appointed must be elected by ordinary resolution at the next general 
meeting. Under the articles of association, Directors retire and may offer themselves for re-election at a general meeting at least every 
three years.

Annual General Meeting
The thirty-seventh Annual General Meeting of the Company will be held on Thursday, 29 November 2018. The Notice of Meeting is 
included in a separate document sent to shareholders.

Corporate Governance
The corporate governance statement as required by the UK Financial Conduct Authority’s Disclosure and Transparency Rules (DTR 7.2) 
comprises the Additional Information section of the Directors’ Report above and the Corporate Governance Report on pages 50 to 53 of 
this Annual Report.

Directors’ Report
The following disclosures required by LR 9.8.4R are contained in the Annual Report as set out below and are incorporated into the 
Directors’ Report:

Listing Rule requirement

Location in Annual Report

Details of any long-term incentive schemes as required by LR 9.4.3 R.

Directors’ Remuneration Report on pages 61 to 80

No such waivers

No such share allotments

Details of any arrangements under which a Director of the Company  
has waived or agreed to waive any emoluments from the Company  
or any subsidiary undertaking. Where a Director has agreed to waive 
future emoluments, details of such waiver together with those relating  
to emoluments which were waived during the period under review.

Details required in the case of any allotment for cash of equity securities 
made during the period under review otherwise than to the holders  
of the Company’s equity shares in proportion to their holdings of such 
equity shares and which has not been specifically authorised by the 
Company’s shareholders.

The information required under this paragraph (LR 9.8.4 paragraph 7) must 
be given for any unlisted major subsidiary undertaking of the Company.

By order of the Board

Daniel Fattal
Company Secretary
8 October 2018

Kin + Carta Annual Report and Accounts 2018STATEMENT OF DIRECTORS’ RESPONSIBILITIES

85

The Directors are responsible for preparing the Annual Report and the financial statements in accordance with applicable law  
and regulations.

Company law requires the Directors to prepare financial statements for each financial year. Under that law the Directors are required 
to prepare the Group financial statements in accordance with International Financial Reporting Standards (‘IFRSs’) as adopted by the 
European Union and Article 4 of the IAS Regulation and have chosen to prepare the parent company financial statements in accordance 
with, Financial Reporting Standard 101 Reduced Disclosure Framework (United Kingdom Accounting Standards and applicable law). 
Under company law the Directors must not approve the accounts unless they are satisfied that they give a true and fair view of the state 
of affairs of the Company and of the profit or loss of the Company for that year.

In preparing the Group financial statements, International Accounting Standard 1 requires that Directors:

•  properly select and apply accounting policies;
•  present information including accounting policies, in a manner that provides relevant, reliable, comparable and understandable 

information;

•  provide additional disclosures when compliance with the specific requirements in IFRSs are insufficient to enable users to understand 

the impact of particular transactions, other events and conditions on the entity’s financial position and financial performance; and

•  make an assessment of the Company’s ability to continue as a going concern.

In preparing the parent company financial statements, the Directors are required to:

•  select suitable accounting policies and then apply them consistently;
•  make judgements and accounting estimates that are reasonable and prudent;
•  state whether applicable UK Accounting Standards have been followed, subject to any material departures disclosed and explained  

in the financial statements; and

•  prepare the financial statements on the going concern basis unless it is inappropriate to presume that the Company will continue  

in business.

The Directors are responsible for keeping adequate accounting records that are sufficient to show and explain the Company’s 
transactions and disclose with reasonable accuracy at any time the financial position of the Company and enable them to ensure that the 
financial statements comply with the Companies Act 2006. They are also responsible for safeguarding the assets of the Company and 
hence for taking reasonable steps for the prevention and detection of fraud and other irregularities.

The Directors are responsible for the maintenance and integrity of the corporate and financial information included on the Company’s 
website. Legislation in the United Kingdom governing the preparation and dissemination of financial statements may differ from 
legislation in other jurisdictions.

Directors’ responsibility statement:

We confirm that to the best of our knowledge:

•  the financial statements, prepared in accordance with the relevant financial reporting framework, give a true and fair view of the assets, 
liabilities, financial position and profit or loss of the Company and the undertakings included in the consolidation taken as a whole; and

•  the Strategic Report includes a fair review of the development, position and performance of the business and the position of the 

Company and the undertakings included in the consolidation taken as a whole, together with a description of the principal risks and 
uncertainties that they face; and

•  the Annual Report and Accounts, taken as a whole, are fair, balanced and understandable and provide the information necessary for 

shareholders to assess the Company’s position, performance, business model and strategy.

This responsibility statement was approved by the Board of Directors on 8 October 2018 and is signed on its behalf by

J Schwan 
Chief Executive Officer 
8 October 2018

Brad Gray
Chief Financial Officer

O
u
r
F
i
g
u
r
e
s

Kin + Carta Annual Report and Accounts 2018Corporate Governance 
86

Kin + Carta Annual Report and Accounts 2018

Kin + Carta Annual Report and Accounts 2018

87
8787

Our  
Figures

88   Independent Auditors’ Report  

to the Members of Kin and Carta plc

98  Consolidated Income Statement
99  Consolidated Statement  
of Comprehensive Income
100 Consolidated Statement  
of Changes in Equity

101 Consolidated Balance Sheet
102 Consolidated Statement of Cash Flows
103 Notes to the Consolidated Financial Statements
150 Company Balance Sheet
151 Statement of Changes in Equity
152 Notes to the Company Financial Statements

160 Shareholder Information and Financial Calendar

O
u
r
F
i
g
u
r
e
s

Kin + Carta Annual Report and Accounts 2018Our Figures 
88

INDEPENDENT AUDITOR’S REPORT TO THE MEMBERS OF KIN AND CARTA PLC

Report on the Audit of the Financial Statements

Opinion

In our opinion:

•  the financial statements of Kin and Carta plc (the ‘parent company’) and its subsidiaries (the ‘Group’) give a true and fair view of the 

state of the Group’s and of the parent company’s affairs as at 3 August 2018 and of the Group’s loss for the year then ended;

•  the Group financial statements have been properly prepared in accordance with International Financial Reporting Standards (IFRSs)  

as adopted by the European Union;

•  the parent company financial statements have been properly prepared in accordance with United Kingdom Generally Accepted 

Accounting Practice, including Financial Reporting Standard 101 “Reduced Disclosure Framework”; and

•  the financial statements have been prepared in accordance with the requirements of the Companies Act 2006 and, as regards the 

Group financial statements, Article 4 of the IAS Regulation.

We have audited the financial statements which comprise:

•  the Consolidated Income Statement;
•  the Consolidated Statement of Comprehensive Income;
•  the Consolidated Statement of Changes in Equity;
•  the Consolidated Balance Sheet;
•  the consolidated statement of cash flows;
•  the related notes 1 to 41 to the Consolidated Financial Statements;
•  the Company balance sheet;
•  the Company statement of changes in equity; and 
•  the related notes 1 to 19 to the Company financial statements. 

The financial reporting framework that has been applied in the preparation of the Group financial statements is applicable law and IFRSs 
as adopted by the European Union. The financial reporting framework that has been applied in the preparation of the parent company 
financial statements is applicable law and United Kingdom Accounting Standards, including FRS 101 “Reduced Disclosure Framework” 
(United Kingdom Generally Accepted Accounting Practice).

Basis for Opinion

We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our responsibilities 
under those standards are further described in the auditor’s responsibilities for the audit of the financial statements section of our 
report. 

We are independent of the Group and the parent company in accordance with the ethical requirements that are relevant to our audit  
of the financial statements in the UK, including the Financial Reporting Council’s (the ‘FRC’s’) Ethical Standard as applied to listed public 
interest entities, and we have fulfilled our other ethical responsibilities in accordance with these requirements. We confirm that the  
non-audit services prohibited by the FRC’s Ethical Standard were not provided to the Group or the parent company.

We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.

Kin + Carta Annual Report and Accounts 201889

Summary of our Audit Approach

Key audit matters

The key audit matters that we identified in the current year were:

•  Accounting for disposals;
•  Impairment of goodwill in respect of the Hive cash generating unit; 
•  Revenue recognition;
•  Classification and disclosure of Adjusting Items; and
•  Retirement benefit obligations. 

Accounting for disposals is a new key audit matter in the current year due to the significant disposals 
the Group has undertaken in the year.

In the prior year, our report also included a key audit matter in relation to acquisition accounting. 
As there has been no significant acquisition activity in the year this is no longer considered a matter 
which is of most significance in our audit of the financial statements and has therefore been removed. 

The materiality that we used for the Group financial statements was £915,000 which was determined 
on the basis of 5% of Adjusted profit before tax from continuing operations. 

Our group audit scope consisted of a full audit for all significant continuing UK trading companies, 
and Solstice in Chicago, representing 91% of the Group’s revenue and 83% of profit before tax from 
continuing operations as well as an audit of specified account balances for discontinued operations, 
representing 96% of revenue from discontinued operations. 

Materiality

Scoping

Significant changes  
in our approach

There have been no significant changes in our audit approach in the current year other than those as 
set out above. 

Conclusions Relating to Going Concern, Principal Risks and Viability Statement

Going concern
We have reviewed the directors’ statement in note 1 to the financial statements about  
whether they considered it appropriate to adopt the going concern basis of accounting  
in preparing them and their identification of any material uncertainties to the Group’s and 
parent company’s ability to continue to do so over a period of at least twelve months from  
the date of approval of the financial statements.

We are required to state whether we have anything material to add or draw attention  
to in relation to that statement required by Listing Rule 9.8.6R(3) and report if the statement  
is materially inconsistent with our knowledge obtained in the audit.

We confirm that we have nothing 
material to report, add or draw 
attention to in respect of these 
matters.

Principal risks and viability statement
Based solely on reading the directors’ statements and considering whether they were 
consistent with the knowledge we obtained in the course of the audit, including the  
knowledge obtained in the evaluation of the directors’ assessment of the Group’s and  
the parent company’s ability to continue as a going concern, we are required to state  
whether we have anything material to add or draw attention to in relation to:

We confirm that we have nothing 
material to report, add or draw 
attention to in respect of these 
matters.

•  the disclosures on pages 36 to 41 that describe the principal risks and explain how they are 

being managed or mitigated;

•  the directors’ confirmation on page 85 that they have carried out a robust assessment of 

the principal risks facing the Group, including those that would threaten its business model, 
future performance, solvency or liquidity; or

•  the directors’ explanation on page 82 as to how they have assessed the prospects of 

the Group, over what period they have done so and why they consider that period to be 
appropriate, and their statement as to whether they have a reasonable expectation that 
the Group will be able to continue in operation and meet its liabilities as they fall due over 
the period of their assessment, including any related disclosures drawing attention to any 
necessary qualifications or assumptions.

We are also required to report whether the directors’ statement relating to the prospects of 
the Group required by Listing Rule 9.8.6R(3) is materially inconsistent with our knowledge 
obtained in the audit.

Kin + Carta Annual Report and Accounts 2018Our Figures90

INDEPENDENT AUDITOR’S REPORT TO THE MEMBERS OF KIN AND CARTA PLC continued

Key Audit Matters

Key audit matters are those matters that, in our professional judgement, were of most significance in our audit of the financial statements 
of the current period and include the most significant assessed risks of material misstatement (whether or not due to fraud) that we 
identified. These matters included those which had the greatest effect on: the overall audit strategy, the allocation of resources in the 
audit; and directing the efforts of the engagement team.

These matters were addressed in the context of our audit of the financial statements as a whole, and in forming our opinion thereon,  
and we do not provide a separate opinion on these matters.

ACCOUNTING FOR DISPOSALS

Key audit matter description

The Group completed the following disposals during the year:

How the scope of our  
audit responded to the  
key audit matter

•  Clays, the Group’s legacy book production and distribution business, was sold resulting in a profit  

on disposal of £5.6 million; and

•  The Group disposed of its Marketing Activation segment, comprising SP Group Limited, Service 
Graphics Limited, Tactical Solutions UK Limited, Flare Limited, and St Ives Management Services 
Limited, in two transactions, resulting in a profit on disposal of £12.8 million. 

Given the significance of these disposals and associated judgements in calculating the profits and 
losses on disposal, including costs to be included and remaining liabilities, we consider the accounting 
for these to represent a key audit matter. This gives rise to a possible fraud risk due to the potential for 
bias in management judgement and manipulation of estimates. 

Further information is included in note 8 to the accounts and the Audit Committee report. 

We recomputed the respective profit and loss on disposals recognised with reference to the relevant 
legal agreements and other third party information. We have assessed the judgements made by 
management in calculating the profits and losses on disposal, including consideration of provisions, 
warranties, and any relevant disposal adjustments, with reference to historical performance and  
other available information and through meeting with Group management to discuss, understand  
and challenge the positions taken.

As set out in the scoping section below, we completed an audit of specified Income Statement account 
balances of the disposed entities for the period up to the date of their disposal. 

We also assessed the classification of the disposed business as discontinued operations against the 
relevant criteria in IFRS 5.

Key observations

We consider that the treatment adopted in relation to accounting for disposals and the disclosure of 
these in the financial statements is appropriate.

Kin + Carta Annual Report and Accounts 201891

IMPAIRMENT OF GOODWILL OF THE HIVE CASH GENERATING UNIT

Key audit matter description

The assessment of the carrying value of goodwill involves considerable judgement due to the 
challenges in accurately forecasting future cash flows in the changing market environment. 

How the scope of our  
audit responded to the  
key audit matter

Key assumptions include short and long term growth rates and the discount rate applied to future 
cash flows. Management disclose this as a key source of estimation uncertainty in note 2 to the 
Consolidated Financial Statements with further detail in note 18, and it is considered within the 
significant financial matters section of the Audit Committee report.

We have pinpointed our key audit matter to the recoverability of the goodwill of the Hive cash 
generating unit (‘CGU’), given the level of headroom available. The Group held goodwill in relation  
to Hive of £15.1 million at 3 August 2018 (pre-impairment of £9.6 million) and 28 July 2017.

We challenged management’s assumptions used in their impairment assessment of the Hive goodwill. 
Our procedures included:

•  assessing the short-term cash flow projections against recent performance, historical forecasting 

accuracy and gaining an understanding and challenging the key assumptions involved in the forecasts 
from management, including finance and those outside of finance along with agreeing the amounts 
to contract where available;

•  considering contradictory evidence in respect of the revenue and cost forecasts; 
•  comparing the long-term forecasts against long-term economic growth rates from external data;
•  comparing the discount rate applied against a broad comparator group as well as involving our 
internal valuation specialists to assess the key components of the discount rate calculation;
•  considering the reasonableness of, and recalculating, the sensitivity assessment applied by 

management, and reviewing the sensitivity disclosure included in the Annual Report and Accounts; 
and

•  performing further sensitivity analysis of our own on the impairment model.

Key observations

We consider that the impairment recorded in the period is appropriate. Following the impairment 
the carrying value of the CGU is supportable but sensitive to short term forecasts which has been 
appropriately disclosed in note 18. 

We concur with management that a reasonably possible change in projected revenue growth such as 
the loss of a key customer would indicate further impairment and we consider the additional disclosure 
provided in note 18 to be appropriate.

REVENUE RECOGNITION 

Key audit matter description We pinpointed the key audit matter relating to revenue as the revenue related to incomplete projects 

at year end. This totalled £10.7 million (2017: £11.9 million). 

How the scope of our  
audit responded to the  
key audit matter

As noted in the revenue recognition policy in note 2 to the Consolidated Financial Statements, there 
are projects where revenue is recognised on a percentage of completion basis. There is a risk that 
revenue may be misstated due to the degree of judgement exercised by management in estimating 
future costs which gives rise to a possible fraud risk around the potential for manipulation of those 
estimates. 

We have considered management’s application of revenue recognition policies to assess compliance 
with IAS 18 ‘Revenue’. In particular, this involved:

•  reviewing the underlying contracts to assess whether revenue was correctly recognised in line with 

the contract; and

•  pinpointing the key audit matter to projects not complete at period-end and challenging 

management on the percentage of revenue recognised for different projects and corroborating the 
judgements made to supporting information.

Key observations

We consider the treatment adopted in relation to the valuation of revenue and the related 
assumptions applied by management to be appropriate.

Kin + Carta Annual Report and Accounts 2018Our Figures92

INDEPENDENT AUDITOR’S REPORT TO THE MEMBERS OF KIN AND CARTA PLC continued

CLASSIFICATION AND DISCLOSURE OF ADJUSTING ITEMS 

Key audit matter description

The Group presents Adjusted Profit before tax from continuing operations within the Consolidated 
Income Statement of £18.5 million, excluding Adjusting Items, which when added back give statutory 
loss before tax from continuing operations of £31.2 million. The Group presents this measure as they 
consider the Adjusted results reflect the underlying performance of the business, how the business is 
managed on a day to day basis and allows for a consistent and meaningful comparison.

Adjusting Items from continuing operations recorded in the Consolidated Income Statement 
total £49.6 million (pre-tax) (2017: £32.6 million). These transactions are made up of £3.1 million 
restructuring costs, £0.2 million pension costs and £47.8 million of costs related to acquisitions 
made in prior periods offset by £1.5 million income recognised from the sale of Property, Plant and 
Equipment. 

There is a risk that items relating to the ongoing business are being disclosed as adjusting and 
that items are not being disclosed in line with the Group accounting policy, which could distort the 
information presented to shareholders. 

Adjusting Items are detailed in the significant accounting policies in note 2 and detailed in note 7,  
and considered within the significant financial matters section of the Audit Committee report.

We challenged the appropriateness of the classification of Adjusting Items. Our procedures included:

•  assessing whether there is sufficient justification for items to be classed as adjusting, particularly  

in the context of management’s accounting policy, as described in note 2;

•  considered the balance of any items within Adjusted results; 
•  challenging management on how they have complied with the guidelines issued by the European 

Securities and Markets Authority (ESMA) on Alternative Performance Measures such as Adjusting 
Items; and

•  reviewing the Adjusting Items disclosure in note 7 of the accounts in line with IAS 1 ‘Presentation  

of financial statements’.

How the scope of our  
audit responded to the  
key audit matter

Key observations

We are satisfied that the Adjusting Items have been classified in line with management’s accounting 
policy and that appropriate disclosure has been provided around the nature and quantum of each 
material item.

RETIREMENT BENEFIT OBLIGATIONS

Key audit matter description

Gross pension assets in 2018 are £353.4 million (2017: £354.5 million) and gross pension liabilities 
are £351.6 million (2017: £370.5 million) resulting in a net surplus of £1.9 million (2017: deficit of 
£16.0 million). 

There is significant judgement involved in the valuation of the retirement benefit obligations,  
in particular the inflation rate and the discount rate used to measure the liability. 

Management has acknowledged this as a key source of estimation uncertainty in the accounting policy 
in note 2 and detailed in note 29, and considered within the significant financial matters section of the 
Audit Committee report. 

How the scope of our  
audit responded to the  
key audit matter

The audit procedures we performed in respect of this risk included:

•  holding discussions with the Group’s pension advisors and meeting with management to discuss  

and understand the valuation approach applied and the assumptions used in the valuation; 
•  Using internal specialists to consider and challenge the actuarial assumptions adopted by the  
Group for the valuation of its retirement benefit obligations. This includes benchmarking the 
assumptions against a relevant comparator group. 

Key observations

We are satisfied that the methodology and assumptions applied in relation to determining the  
pension valuation, when taken in aggregate, fall within an acceptable range.

Kin + Carta Annual Report and Accounts 201893

Our Application of Materiality

We define materiality as the magnitude of misstatement in the financial statements that makes it probable that the economic decisions  
of a reasonably knowledgeable person would be changed or influenced. We use materiality both in planning the scope of our audit work 
and in evaluating the results of our work. 

Based on our professional judgement, we determined materiality for the financial statements as a whole as follows:

Materiality

£915,000 (2017: £1,197,000)

£870,000

GROUP FINANCIAL STATEMENTS

PARENT COMPANY FINANCIAL STATEMENTS

Basis for determining 
materiality

Rationale for the  
benchmark applied

5% of Adjusted profit before tax from continuing 
operations. In using Adjusted profit before tax  
we have followed the Group’s definition of this  
in note 2.

We have determined materiality on a consistent 
basis with the previous year. 

We have assessed the use of Adjusted profit 
before tax to be appropriate as this continues 
to be a key driver of business value, is a critical 
component of the financial statements, and the 
main measure which management uses to  
monitor the performance of the business and 
communicate this to shareholders.

Parent company materiality equates to  
3% of net assets, which is capped at 95%  
of Group materiality.

Net assets was selected as an appropriate 
benchmark for determining materiality, as the 
parent company does not trade, and only acts  
as a holding company. 

Adjusted profit
before tax
£18,471,000

Group materiality
£915,000

Component 
materiality range
£870,000 to £120,000

Audit Committee reporting 
threshold £45,000

Adjusted profit before tax from continuing operations

Group materiality

We agreed with the Audit Committee that we would report to the Committee all audit differences in excess of £45,000 (2017: £59,000), 
as well as differences below that threshold that, in our view, warranted reporting on qualitative grounds. We also report to the Audit 
Committee on disclosure matters that we identified when assessing the overall presentation of the financial statements.

Kin + Carta Annual Report and Accounts 2018Our Figures94

INDEPENDENT AUDITOR’S REPORT TO THE MEMBERS OF KIN AND CARTA PLC continued

An Overview of the Scope of Our Audit

Our group audit was scoped by obtaining and understanding of the Group and its environment, including Group-wide controls,  
and assessing the risk of material misstatement at the Group level. Based on that assessment, we set our scoping as illustrated  
in the below table. 

1: Full scope audit procedures; 2: audit of specified account balances; 3: analytical review procedures

Continuing operations 
AmazeRealise 
Edit (formerly Occam, Response One, and Branded3) 
Hive 
Incite  
Pragma (formerly Pragma and FSP) 
Solstice 
The App Business 
Discontinued operations 
Books 
SP Group 
Service Graphics Limited 
St Ives Management Services 
Tactical Solutions 

2018 

2017

1 
1i 
1 3
1 
3 3
1 
1 

2 
2 
2 
2 
3 3

1 
1i

1

1
1

1
1
1
1

i)  Full scope audit procedures performed on Occam and Edit (formerly known as Response One). Analytical Review procedures performed on Branded3. 

Those entities where we performed full scope audit procedures represent the principal business units and account for 91% of the 
Group’s revenue from continuing operations, 83% of the Group’s operating profit from continuing operations, and 94% of the Group’s  
net assets. Our audit work at these locations was executed at levels of materiality applicable to each individual entity which were lower 
than Group materiality and ranged from £120,000 to £870,000 (2017: £178,000 to £1,014,000). 

We completed an audit of specified Income Statement account balances at the entities which have been disposed of in the year, being 
revenue, cost of sales and operating expenses, representing 96% of revenue from discontinued operations and 98% of operating profit 
from discontinued operations. 

At the parent entity level, we tested the consolidation process and carried out analytical procedures to confirm our conclusion that there 
were no key audit matters of material misstatement of the aggregated financial information of the remaining components not subject  
to audit or audit of specified account balances.

The group audit team have ensured that they have maintained oversight of the work performed at the components by involving key 
component team members in our planning briefing, including a discussion of risk assessment, to ensure an integrated approach was 
followed. We have maintained regular communications with each component throughout the audit, attended closing meetings for each 
component, and reviewed documentation of the findings from their work. During the course of the audit, senior members of the Group 
audit team visited Edit, Hive, Incite and Solstice. 

Kin + Carta Annual Report and Accounts 2018 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
95

OTHER INFORMATION

The directors are responsible for the other information. The other information comprises the 
information included in the annual report, other than the financial statements and our auditor’s 
report thereon.

We have nothing to report in 
respect of these matters.

Our opinion on the financial statements does not cover the other information and, except to the 
extent otherwise explicitly stated in our report, we do not express any form of assurance conclusion 
thereon.

In connection with our audit of the financial statements, our responsibility is to read the other 
information and, in doing so, consider whether the other information is materially inconsistent 
with the financial statements or our knowledge obtained in the audit or otherwise appears to be 
materially misstated.

If we identify such material inconsistencies or apparent material misstatements, we are required 
to determine whether there is a material misstatement in the financial statements or a material 
misstatement of the other information. If, based on the work we have performed, we conclude that 
there is a material misstatement of this other information, we are required to report that fact.

In this context, matters that we are specifically required to report to you as uncorrected material 
misstatements of the other information include where we conclude that:

•  Fair, balanced and understandable – the statement given by the directors that they consider the 
annual report and financial statements taken as a whole is fair, balanced and understandable 
and provides the information necessary for shareholders to assess the Group’s position and 
performance, business model and strategy, is materially inconsistent with our knowledge obtained 
in the audit; or

•  Audit committee reporting – the section describing the work of the audit committee does not 

appropriately address matters communicated by us to the audit committee; or

•  Directors’ statement of compliance with the UK Corporate Governance Code – the parts of the 

directors’ statement required under the Listing Rules relating to the parent company’s compliance 
with the UK Corporate Governance Code containing provisions specified for review by the auditor 
in accordance with Listing Rule 9.8.10R(2) do not properly disclose a departure from a relevant 
provision of the UK Corporate Governance Code.

Responsibilities of Directors

As explained more fully in the statement of directors’ responsibilities, the directors are responsible for the preparation of the financial 
statements and for being satisfied that they give a true and fair view, and for such internal control as the directors determine is necessary 
to enable the preparation of financial statements that are free from material misstatement, whether due to fraud or error.

In preparing the financial statements, the directors are responsible for assessing the Group’s and the parent company’s ability to continue 
as a going concern, disclosing as applicable, matters related to going concern and using the going concern basis of accounting unless the 
directors either intend to liquidate the Group or the parent company or to cease operations, or have no realistic alternative but to do so.

Auditor’s Responsibilities for the Audit of the Financial Statements

Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material 
misstatement, whether due to fraud or error, and to issue an auditor’s report that includes our opinion. Reasonable assurance is a high 
level of assurance, but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement 
when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, they could 
reasonably be expected to influence the economic decisions of users taken on the basis of these financial statements.

Details of the extent to which the audit was considered capable of detecting irregularities, including fraud are set out below.

A further description of our responsibilities for the audit of the financial statements is located on the FRC’s website at:  
www.frc.org.uk/auditorsresponsibilities. This description forms part of our auditor’s report.

Kin + Carta Annual Report and Accounts 2018Our Figures96

INDEPENDENT AUDITOR’S REPORT TO THE MEMBERS OF KIN AND CARTA PLC continued

Extent to Which the Audit Was Considered Capable of Detecting Irregularities, Including Fraud

We identify and assess the risks of material misstatement of the financial statements, whether due to fraud or error, and then design  
and perform audit procedures responsive to those risks, including obtaining audit evidence that is sufficient and appropriate to provide  
a basis for our opinion.

Identifying and assessing potential risks related to irregularities
In identifying and assessing risks of material misstatement in respect of irregularities, including fraud and non-compliance with laws  
and regulations, our procedures included the following:

•   enquiring of management, internal audit, and the audit committee, including obtaining and reviewing supporting documentation, 

concerning the Group’s policies and procedures relating to:
 – identifying, evaluating and complying with laws and regulations and whether they were aware of any instances of non-compliance;
 – detecting and responding to the risks of fraud and whether they have knowledge of any actual, suspected or alleged fraud;
 – the internal controls established to mitigate risks related to fraud or non-compliance with laws and regulations;

•  discussing among the engagement team including significant component audit teams and involving relevant internal specialists, including 
tax and pensions, regarding how and where fraud might occur in the financial statements and any potential indicators of fraud. As part of 
this discussion, we identified potential for fraud in the following areas: revenue recognition; disposals in the year; deferred consideration 
in relation to previous acquisitions; the Group restructuring; and

•  obtaining an understanding of the legal and regulatory framework that the Group operates in, focusing on those laws and regulations 
that had a direct effect on the financial statements or that had a fundamental effect on the operations of the Group. The key laws and 
regulations we considered in this context included the UK Companies Act, Listing Rules, pensions legislation, and tax legislation. 

Audit response to risks identified
As a result of performing the above, we identified revenue recognition and accounting for disposals as a key audit matter. The key audit 
matters section of our report explains the matter in more detail and also describes the specific procedures we performed in response  
to that key audit matter. 

In addition to the above, our procedures to respond to risks identified included the following:

•  reviewing the financial statement disclosures and testing to supporting documentation to assess compliance with relevant laws  

and regulations discussed above;

•  enquiring of management, the audit committee and external legal counsel concerning actual and potential litigation and claims;
•  performing analytical procedures to identify any unusual or unexpected relationships that may indicate risks of material misstatement 

due to fraud;

•  reading minutes of meetings of those charged with governance and reviewing internal audit reports; and
•  in addressing the risk of fraud through management override of controls, testing the appropriateness of journal entries and other 

adjustments; assessing whether the judgements made in making accounting estimates are indicative of a potential bias; and evaluating 
the business rationale of any significant transactions that are unusual or outside the normal course of business.

We also communicated relevant identified laws and regulations and potential fraud risks to all engagement team members including 
internal specialists and significant component audit teams, and remained alert to any indications of fraud or non-compliance with laws  
and regulations throughout the audit.

Kin + Carta Annual Report and Accounts 201897

Report On Other Legal And Regulatory Requirements

Opinions On Other Matters Prescribed By The Companies Act 2006

In our opinion the part of the directors’ remuneration report to be audited has been properly prepared in accordance with the Companies 
Act 2006.

In our opinion, based on the work undertaken in the course of the audit:

•  the information given in the strategic report and the directors’ report for the financial year for which the financial statements  

are prepared is consistent with the financial statements; and

•  the strategic report and the directors’ report have been prepared in accordance with applicable legal requirements.

In the light of the knowledge and understanding of the Group and of the parent company and their environment obtained  
in the course of the audit, we have not identified any material misstatements in the strategic report or the directors’ report.

MATTERS ON WHICH WE ARE REQUIRED TO REPORT BY EXCEPTION

Adequacy of explanations received and accounting records
Under the Companies Act 2006 we are required to report to you if, in our opinion:

•  we have not received all the information and explanations we require for our audit; or
•  adequate accounting records have not been kept by the parent company, or returns adequate  

for our audit have not been received from branches not visited by us; or

•  the parent company financial statements are not in agreement with the accounting records and 

returns.

We have nothing to report in 
respect of these matters.

Directors’ remuneration
Under the Companies Act 2006 we are also required to report if in our opinion certain disclosures  
of directors’ remuneration have not been made or the part of the directors’ remuneration report  
to be audited is not in agreement with the accounting records and returns.

We have nothing to report in 
respect of these matters.

OTHER MATTERS
Auditor tenure
Following the recommendation of the audit committee, we were appointed by the parent company at the AGM on 30 November 2017 
to audit the financial statements for the year ending 3 August 2018. The period of total uninterrupted engagement including previous 
renewals and reappointments of the firm is in excess of 30 years. As set out in the Audit Committee’s report, following a tender process, 
this will be the last year of our appointment. 

Consistency of the audit report with the additional report to the audit committee
Our audit opinion is consistent with the additional report to the audit committee we are required to provide in accordance with ISAs (UK).

USE OF OUR REPORT

This report is made solely to the Company’s members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 2006.  
Our audit work has been undertaken so that we might state to the Company’s members those matters we are required to state to them in 
an auditor’s report and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone 
other than the Company and the Company’s members as a body, for our audit work, for this report, or for the opinions we have formed.

Sukhbinder Kooner (Senior statutory auditor)
For and on behalf of Deloitte LLP
Statutory Auditor
London, United Kingdom
8 October 2018

Kin + Carta Annual Report and Accounts 2018Our Figures98

CONSOLIDATED INCOME STATEMENT

Continuing operations: 
Revenue 
Cost of sales 

Gross profit/(loss) 
Selling costs 
Administrative expenses 
Share of results of joint arrangement 
Other operating (expense)/income 

Operating profit/(loss) 
Net pension finance expense 
Other finance expense 

Profit/(loss) before tax 
Income tax (charge)/credit 

Net profit/(loss) for the period from  
  continuing operations 

Discontinued operations: 
Net profit/(loss) from discontinued operations 

Net profit/(loss) for the period from  
  continuing and discontinued operations 

Attributable to: 
Shareholders of the parent company 

 53 weeks to 3 August 2018 

52 weeks to 28 July 2017*

Adjusted   Adjusting Items 
(note 7) 
£’000 

Results 
£’000 

Statutory 
Results 
£’000 

Adjusted  Adjusting Items 
(note 7) 
£’000 

Results 
£’000 

Statutory
Results
£’000

Note 

3 

178,292 
(105,110) 

63 
(247) 

178,355 
(105,357) 

162,948 
(101,709) 

– 
– 

162,948
(101,709)

73,182 
(10,749) 
(41,817) 
569 
(20) 

21,165 
– 
(2,694) 

18,471 
(3,659) 

(184) 
– 
(50,676) 
– 
1,542 

(49,318) 
(324) 
– 

(49,642) 
2,436 

72,998 
(10,749) 
(92,493) 
569 
1,522 

(28,153) 
(324) 
(2,694) 

(31,171) 
(1,223) 

61,239 
(10,699) 
(34,547) 
355 
58 

16,406 
– 
(3,017) 

13,389 
(3,020) 

– 
– 
(34,678) 
– 
2,760 

(31,918) 
(638) 
– 

(32,556) 
4,228 

61,239
(10,699)
(69,225)
355
2,818

(15,512)
(638)
(3,017)

(19,167)
1,208

4 

14,812 

(47,206) 

(32,394) 

10,369 

(28,328) 

(17,959)

8  

3,511 

(326) 

3,185 

8,735 

(34,134) 

(25,399)

18,323 

(47,532) 

(29,209) 

19,104 

(62,462) 

(43,358)

 18,323  

 (47,532) 

 (29,209) 

 19,104  

 (62,462) 

(43,358)

Basic and diluted earnings/(loss) per share (p)  
From continuing operations 
From continuing and discontinued operations 

14 
14 

10.10 
12.49 

(32.19) 
(32.41) 

(22.09) 
(19.92) 

7.27 
13.39 

(19.86) 
(43.79) 

(12.59)
(30.40)

*  The results for the 52 weeks to 28 July 2017 have been re-presented to reflect the results of the Books and Marketing Activation segments as discontinued operations following their disposals  

during the period (note 8).

Kin + Carta Annual Report and Accounts 2018 
  
 
 
 
 
  
  
  
  
  
  
 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
  
  
  
  
  
  
  
  
 
  
  
  
  
  
  
 
  
  
  
  
  
  
  
  
 
  
  
  
  
  
 
  
 
CONSOLIDATED STATEMENT OF COMPREHENSIVE INCOME

Loss for the period 

  Items that will not be reclassified subsequently to profit or loss: 
  Actuarial gains on defined benefits pension scheme 
  Tax charge on items taken through other comprehensive income 

  Items that may be reclassified subsequently to profit or loss: 
  Transfers of losses on cash flow hedges  
  Gains/(losses) on cash flow hedges 
  Foreign exchange (loss)/gain 

99

Note 

29 
11 

53 weeks to  
3 August 
2018 
 £’000 

52 weeks to
28 July
2017
 £’000

(29,209) 

(43,358)

10,958 
(1,731) 

9,227 

76 
265 
(852) 

(511) 

8,958
(1,584)

7,374

302
(138)
369

533

Other comprehensive income for the period   

8,716 

7,907

Total comprehensive expense for the period attributable to shareholders of the parent company 

(20,493) 

(35,451)

Kin + Carta Annual Report and Accounts 2018Our Figures  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
  
  
 
 
 
 
  
  
 
  
 
 
 
 
  
 
 
 
 
  
 
 
 
 
  
  
 
 
 
 
 
 
 
 
  
 
100

CONSOLIDATED STATEMENT OF CHANGES IN EQUITY

Balance at 29 July 2016 
Loss for the period 
Other comprehensive income 

Comprehensive income/(expense) 
Dividends 
Recognition of share-based contingent  
  consideration deemed as remuneration 
Transfer of share-based contingent  
  consideration deemed as remuneration 
Recognition of share-based payments 
Settlement of share-based payments 
Tax on share-based payments 

Share 
 capital 
£’000 

14,244 
– 
– 

Additional 
paid-in 
capital* 
£’000 

69,795 
– 
– 

– 
– 

– 

– 
– 
40 
– 

– 
– 

– 

225 
– 
398 
– 

Treasury 
shares 
£’000 

Share  Hedging and
translation 
option 
reserve 
reserve 
£’000 
£’000 

(163) 
– 
– 

6,723 
– 
– 

– 
– 

– 

– 
– 
– 
– 

– 
– 

6,969 

(5,676) 
70 
(123) 
(63) 

661 
– 
533 

533 
– 

– 

– 
– 
– 
– 

Other 
reserves 
£’000 

Retained
earnings 
£’000 

Total
£’000

77,016 
– 
533 

42,368  133,628
(43,358)
(43,358) 
7,907
7,374 

533 
– 

(35,984) 
(8,705) 

(35,451)
(8,705)

6,969 

– 

6,969

(5,451) 
70 
275 
(63) 

5,754 
– 
123 
16 

303
70
438
(47)

Balance at 28 July 2017 

14,284 

70,418 

(163) 

7,900 

1,194 

79,349 

3,572 

97,205

Loss for the period 
Other comprehensive (expense)/income 

Comprehensive expense 
Dividends 
Recognition of share-based contingent  
  consideration deemed as remuneration 
Transfer of share-based contingent  
  consideration deemed as remuneration 
Recognition of share-based payments 
Settlement of share-based contingent  
  consideration deemed as remuneration 
Tax on share-based payments 

– 
– 

– 
– 

– 

– 
– 

1,059 
– 

– 
– 

– 
– 

– 

119 
– 

– 
– 

– 
– 

– 
– 

– 

– 
– 

– 
– 

– 
– 

– 
– 

– 
(511) 

(511) 
– 

– 
(511) 

(29,209) 
9,227 

(29,209)
8,716

(511) 
– 

(19,982) 
(2,784) 

(20,493)
(2,784)

6,016 

(6,865) 
1,274 

(1,101) 
(74) 

– 

– 
– 

– 
– 

6,016 

– 

6,016

(6,746) 
1,274 

6,965 
– 

219
1,274

(1,101) 
(74) 

42 
– 

–
(74)

Balance at 3 August 2018 

15,343 

70,537 

(163) 

7,150 

683 

78,207 

(12,187)  81,363

*  Additional paid-in capital includes share premium, merger reserve and capital redemption reserve (note 33).

Kin + Carta Annual Report and Accounts 2018 
 
 
  
 
 
 
CONSOLIDATED BALANCE SHEET

Assets 
Non-current assets 
Property, plant and equipment 
Investment property 
Goodwill 
Other intangible assets  
Available for sale asset 
Investment in joint arrangement 
Deferred tax assets 
Retirement benefits surplus 
Other non-current assets 

Current assets 
Inventories 
Trade and other receivables 
Derivative financial instruments  
Income tax receivable 
Assets held for sale 
Cash and cash equivalents 

Total assets 

Liabilities 
Current liabilities 
Loans 
Trade and other payables 
Derivative financial instruments  
Income tax payable 
Deferred consideration payable 
Deferred income 
Provisions 

Non-current liabilities 
Loans 
Retirement benefits obligations 
Other non-current liabilities 
Provisions 
Deferred tax liabilities 

Total liabilities 

Net assets 

Capital and reserves 
Share capital 
Other reserves 
Retained earnings 

Total equity 

101

3 August 
2018 
£’000 

28 July
2017
£’000

Note 

15 
16 
18 
18 
19 
20 
28 
29 
22 

21 
22 
23 

17 
22 

25 
24 
23 

12  
26 
27 

25  
29 

27 
28 

6,301 
4,470 –

84,742 
31,493 

3 3

223 
1,264 
1,858 –
13 

26,235

108,676
42,792

517
375

13

130,367 

178,611

– 
40,451 
291 
904 
5,282 
14,398 

6,253
91,063
45
124
11
25,651

61,326 

123,147

191,693 

301,758

40,363 –
35,851 
62 
61 
21,170 
4,915 
919 

79,539
17
1,461
15,920
7,141
388

103,341 

104,466

– 
– 
822 
1,849 
4,318 

6,989 

80,245
16,041
682
1,823
1,296

100,087

110,330 

204,553

81,363 

97,205

15,343 
78,207 
(12,187) 

81,363 

14,284
79,349
3,572

97,205

These financial statements were approved by the Board of Directors on 8 October 2018 and signed on its behalf by

J Schwan 
Chief Executive Officer 

Brad Gray
Chief Financial Officer

Kin + Carta Annual Report and Accounts 2018Our Figures  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
 
  
  
  
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
 
  
 
 
 
 
  
  
  
  
 
  
  
 
 
 
 
 
  
 
 
 
 
  
 
 
 
 
  
 
 
 
 
  
102

CONSOLIDATED STATEMENT OF CASH FLOWS

Operating activities 
Cash generated from operations 
Interest paid 
Income taxes paid 

Net cash generated from operating activities 

Investing activities 
Purchase of property, plant and equipment 
Purchase of other intangibles 
Proceeds on disposal of property, plant and equipment 
Proceeds on disposal of subsidiaries 
Deferred consideration paid for acquisitions made in prior periods 

Net cash generated from investing activities   

Financing activities 
Proceeds on issue of shares 
Dividends paid 
Decrease in bank loans 

Net cash used in financing activities 

Net (decrease)/increase in cash and cash equivalents 
Cash and cash equivalents at beginning of the period 
Effect of foreign exchange rate changes 

Cash and cash equivalents at end of the period 

Note 

35 

8 
12 

53 weeks to  
3 August 
2018 
£’000 

52 weeks to
29 July
2017
 £’000

25,848 
(2,694) 
(5,430) 

17,724 

(4,425) 
(149) 
3,166 
32,442 –
(16,518) 

14,516 

30,686
(3,017)
(587)

27,082

(3,154)
(311)
11,770

(663)

7,642

– 
(2,784) 
(40,000) 

438
(8,705)
(15,000)

(42,784) 

(23,267)

(10,544) 
25,651 
(709) 

14,398 

11,457
11,835
2,359

25,651

Kin + Carta Annual Report and Accounts 2018  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
  
  
  
  
 
  
  
 
  
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
  
  
  
 
  
  
 
 
 
 
 
  
 
 
 
 
  
 
 
 
 
  
 
 
 
 
  
 
 
 
  
 
 
 
  
  
 
 
 
 
  
 
 
 
 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

103

1. General Information
Kin and Carta plc is a company incorporated in England and Wales under the Companies Act 2006. The address of the registered  
office is One Tudor Street, London EC4Y 0AH. The nature of the Group’s operations and its principal activities are set out in the  
Chief Executive’s Performance Review, pages 6 to 8.

These Consolidated Financial Statements (‘the financial statements’) are presented in Sterling because this is the currency  
of the primary economic environment in which the Group operates.

The financial statements have been prepared in accordance with International Financial Reporting Standards (‘IFRS’) adopted by the 
European Union and IFRSs as issued by the International Accounting Standards Board (‘IASB’) and Article 4 of the EU IAS Regulation.

In the current period, the following revised Standards and Interpretations have been adopted:

IAS 7 (amendments) 

Disclosure initiative; this standard is mandatory for accounting periods beginning on or after 1 January 2017

IAS 12 (amendments) 

Deferred Tax; this standard is mandatory for accounting periods beginning on or after 1 January 2017

At the date of authorisation of these financial statements, the following Standards, Amendments and Interpretations which have not 
been applied in these financial statements were in issue but not yet effective (and in some cases had not yet been adopted by the EU).  
The Group has not applied these standards in the preparation of the Consolidated Financial Statements:

IFRS 9 

IFRS 15 

Financial Instruments; this standard is mandatory for accounting periods beginning on or after 1 January 2018

Revenue from Contracts with Customers; this standard is mandatory for accounting periods beginning  
on or after 1 January 2018

IFRS 2 (amendments) 

Share-based Payment Transactions; this amendment is mandatory for accounting periods beginning  
on or after 1 January 2018

IFRS 4 (amendments) 

Applying IFRS 9 Financial Instruments; this amendment is mandatory for accounting periods beginning  
on or after 1 January 2018

IFRIC 22 

IFRS 16  

Foreign Currency Transactions and Advance Consideration; this amendment is mandatory for accounting 
periods beginning on or after 1 January 2018

Leases; this standard was issued in January 2016 to replace IAS 17; this standard is mandatory for 
accounting periods beginning on or after 1 January 2019.

In addition, ‘Annual Improvements 2014-2016 Cycle’ includes amendments to a number of Standards and Interpretations including  
IFRS 1 and IAS 28. The effective date of the IFRS 1 and IAS 28 amendments is for annual periods beginning on or after 1 January 2018.

IFRS 9 
This standard is applicable to financial assets and financial liabilities and covers the classification, measurement, impairment and  
de-recognition of financial assets and liabilities together with a new hedge accounting model. IFRS 9 operates on an expected credit  
loss basis rather than on an incurred credit loss basis. The Group is in process of assessing the impact of accounting changes that will 
arise from the assessment of hedging instruments and the provision for future expected credit loss.

IFRS 15
The standard replaces IAS 18 ‘Revenue’ and specifies how and when an entity shall recognise revenue as well as providing users of financial 
statements with more informative and relevant disclosures. The Group is in advance stages in assessing the impact of the accounting 
changes that will arise under IFRS 15. The Group is in process of evaluating the impact of the treatment of incentive-based revenues, 
revenue recognised in respect of license fees and support services which will impact the timing of the revenue recognition for a small 
number of the Group’s transactions. 

Kin + Carta Annual Report and Accounts 2018Our Figures104

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS continued

1. General Information continued
IFRS 16
The standard will primarily change lease accounting for lessees; lease agreements will give rise to the recognition of an asset representing 
the right to use the leased item and a loan obligation for future lease payables. Lease costs will be recognised in the form of depreciation 
of the right to use the asset and interest on the lease liability. Lessee accounting under IFRS 16 will be similar in many respects to existing 
IAS 17 accounting for finance leases, but will be substantively different to existing accounting for operating leases where rental charges 
are currently recognised on a straight-line basis and no lease asset or lease loan obligation is recognised.

Lessor accounting under IFRS 16 is similar to existing IAS 17 accounting and is not expected to have a material impact for the Group.

The Group is assessing the impact of the accounting changes that will arise under IFRS 16. The following changes to lessee accounting 
will have a material impact:

Right-of-use assets will be recorded for assets that are leased by the Group. Currently no leased assets are included on the Group’s 
Consolidated Balance Sheet in respect of operating leases.

Liabilities will be recorded for future lease payments in the Group’s Consolidated Balance Sheet for the “reasonably certain” period of the 
lease, which may include future lease periods for which the Group has extension options. Currently, liabilities are generally not recorded 
for future operating lease payments, which are disclosed as commitments.

Lease expenses will comprise depreciation of right-of-use of the assets and interest on the lease liabilities. Interest will typically be higher 
in the early stages of a lease and reduce over the term. Currently operating lease rentals are expensed on a straight-line basis over the 
lease term within operating expenses.

Operating lease cash flows are currently included within operating activities in the Consolidated Statement of Cash Flows. Under  
IFRS 16 these will be recorded as cash flows from financing activities reflecting the repayment of lease liabilities (borrowings) and 
related interest.

A number of transactions will be impacted by IFRS 16 and material judgements are required in identifying and accounting for leases. 
Therefore, the Group is continuing to assess the impact of these and other accounting changes that will arise under IFRS 16 and cannot 
reasonably estimate the impact. However, the changes highlighted above will have a material impact on the Consolidated Income 
Statement, Consolidated Balance Sheet and Consolidated Statement of Cash Flows after the Group’s adoption on 1 August 2019.

Going Concern
The Directors have, at the time of approving the financial statements, a reasonable expectation that the Company and the Group have 
adequate resources to continue in operational existence for the foreseeable future. Thus they continue to adopt the going concern basis 
of accounting in preparing the financial statements. Subsequent to the year end, the Group successfully negotiated a new revolving credit 
facility of £85.0 million that will expire on 30 November 2022, on terms broadly in line with the previous agreement. Further detail is 
contained in the Directors’ Report on pages 81 to 84.

2. Significant Accounting Policies
(a) Basis of consolidation
The Consolidated Financial Statements incorporate the financial statements of the Company and entities controlled by the Company (its 
subsidiary undertakings) for each period. Control is achieved where the Company has the power to govern the financial and operating 
policies of an investee entity so as to obtain benefits from its activities.

The results of subsidiaries acquired during the period are included in the Consolidated Income Statement from the effective date  
of acquisition.

Where necessary, adjustments are made to the results of subsidiaries to bring their accounting policies into line with those of the 
Group. All intra-Group transactions, balances, income and expenses are eliminated on consolidation.

(b) Adjusting Items
Statutory results (‘Statutory Results’) presented in the Consolidated Income Statement include Adjusting Items.

Income statement items are presented in the middle column under the heading ‘Adjusting Items’ where they are significant in size 
and either they do not form part of the underlying trading activities of the Group or, in the opinion of the Directors, their separate 
presentation enhances understanding of the financial performance of the Group and its businesses. 

The results, excluding Adjusting Items, are presented in the Consolidated Income Statement under the heading ‘Adjusted Results’,  
in order to provide a consistent and comparable view of the performance of the Group’s ongoing business. 

Kin + Carta Annual Report and Accounts 2018105

Furthermore, the Adjusted Results, are aligned to the Group’s strategy and are used to measure the financial performance  
of the Group’s businesses and are the basis for remuneration. Further details can be found in the Adjusted Performance  
Measures section on pages 29 to 32.

Items included as Adjusting Items are as follows:

•  Redundancies, restructuring costs and empty property costs

Redundancies and restructuring costs that occur as one-off costs in the individual businesses, that in aggregation can be significant in 
size, are recorded as Adjusting Items. Careful consideration is applied by management in assessing whether these costs relate to the 
restructure of a business within the Group or redundancies in the normal course of business which are not treated as Adjusting Items. 
Redundancies and restructuring costs related to the closure or disposal of a site are recorded within this caption. Empty property costs 
comprise expenses relating to the maintenance and security of leasehold property or property owned by the Group from which no 
ongoing activity takes place. The costs do not relate to the continuing operations of the Group and are therefore recorded as  
Adjusting Items.

•  Operating results of a site arising after a formal decision on its closure 

Operating losses from non-continuing sites, where that site does not meet the definition of a discontinued operation under  
IFRS 5 – Non Current Assets Held for Sale and Discontinued Operations include revenue, operational and overhead expenses  
incurred after a formal decision on a site’s closure has been taken. These items also include settlement of onerous leases, costs  
related to the transfer of assets and professional fees related to closure of the site. The above items are recorded as Adjusting Items  
on the basis that they do not form part of the ongoing trading activities of the Group.

•  St Ives Defined Benefits Pension Scheme income/expense

The Scheme was closed to new entrants in April 2002 and to the accrual of future benefits in August 2008. Given the substantial 
change in the composition of the Group over the last eight years, with a significant number of site closures and disposal of businesses 
which employed Scheme members, the number of scheme members still employed by the Group has declined substantially and stood 
at five as at 3 August 2018, representing less than 1% of the total Scheme membership. After the closure of the Scheme, all the in-
service members at that time were transferred to a defined contribution scheme. Payments to the defined contribution scheme are 
expensed to the Consolidated Income Statement and are treated as part of Adjusted Results and not as an Adjusting Item. Therefore 
the Group classifies the income/(expense) relating to the Scheme as an Adjusting Item.

•  Non-cash impairment charges related to goodwill and other assets 

Impairment charges related to non-current and current assets are non-cash items, do not occur in the normal course of business 
and tend to be significant in size and irregular in nature. The presentation of this item as an Adjusting Item further enhances the 
understanding of the ongoing trading performance of the Group.

•  Costs related to acquisitions made in prior periods

The Group has grown both organically with the development of new operating subsidiaries and through acquisition. However,  
there is significant inconsistency between the accounting treatment of the goodwill and intangibles associated with the acquisition  
of businesses and those generated internally. On an unadjusted basis, a business acquired under IFRS 3 would report substantially 
lower operating profits and a lower return on capital than the businesses which have been developed by the Group, thus making 
comparison of performance of the businesses and segments difficult.

Therefore the following items are recorded as Adjusting Items to provide a more realistic and comparable view of the businesses 
and enhance the clarity of the performance of the Group and its businesses to readers of the accounts:

(i)  Amortisation charges related to intangible assets identified through acquisition accounting;
(ii)  Expenses related to contingent consideration required to be treated as remuneration for acquired businesses;
(iii) Charges and credits arising from the re-estimation of deferred consideration payable in respect of acquisitions; and
(iv) Charges related to the acquisition of businesses or the setting up of new subsidiaries.

•  Gain or loss associated with disposal of trade, subsidiaries or assets 

The gain or loss on disposal of trade, subsidiaries or assets tends to be significant in size and irregular in nature. The disposal of 
property, plant and equipment is primarily associated with closed sites or businesses that have been disposed of by the Group. 
Therefore the gain or loss on the disposal of these assets is treated as an Adjusting Item.

When reviewing these items, the Directors considered the guidelines issued by the Financial Reporting Council (‘FRC’) and the 
European Securities and Markets Authority (‘ESMA’).

A reconciliation of Statutory Results to Adjusted Results can be found in the Consolidated Income Statement. Further details relating 
to the Adjusting Items are available in note 7.

Kin + Carta Annual Report and Accounts 2018Our Figures106

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS continued

2. Significant Accounting Policies continued
(c) Revenue recognition
Revenue for service is recognised as services are delivered or in proportion to the level of services performed. Revenue for  
the level of services performed is recognised using the stage of completion method when the outcome can be measured reliably. 

The stage of completion is determined using relevant criteria including:

•  Services performed as a percentage of total services.
•  Costs incurred to date as a proportion to the estimated total cost of the transaction such as market research fees.
•  Services performed, on time basis, i.e. where the terms of contract have provision for licensing the product on a subscription basis, 

revenue is recognised over the subscription period on a straight-line basis.

•  Services that are linked to delivering goods to fulfil the contract, the revenue is recognised when the goods are delivered to the 

customer. The goods can be delivered in full or in-part quantities.

The Group uses two main inputs in the measurement of the services performed and the total services:

(i)  Time spent by staff: The stage of completion is determined by the time incurred by operational staff to date compared to the total 

estimated on an individual project basis.

(ii)  Progress against contracted outputs: Where applicable, the value of time spent by staff is further validated against the relevant output 
measures such as project milestones achieved as contracted, number of reports delivered to the customer compared to the total 
reports contracted.

Income from advance billings is deferred and released to revenue when conditions for its recognition have been fulfilled.

Revenue from supply of goods and services is measured at the fair value of consideration received or receivable and comprises 
amounts receivable for goods and services, net of trade discounts, up-front payments, VAT and other sales-related taxes. 

Revenue for goods is recognised in the Consolidated Income Statement when all the following conditions are satisfied:

•  the significant risks and rewards of ownership are transferred to the customer, normally on shipment of the product;
•  the amount of revenue can be measured reliably;
•  it is probable that the economic benefits associated with the transaction will flow to the entity; and 
•  the costs incurred or to be incurred in respect of the transaction can be measured reliably.

(d) Investment properties
Investment properties are properties which are held to earn rental income and are stated at cost less accumulated depreciation. 

Depreciation is charged between 2% to 4% per annum so as to write off the cost or valuation of assets over their estimated useful 
lives, using the straight-line method.

An investment property is derecognised upon disposal or when the investment property is permanently withdrawn from use and no 
future economic benefits are expected from the disposal. Any gain or loss arising on derecognition of the property (calculated as the 
difference between the net disposal proceeds and the carrying amount of the asset) is included in the Consolidated Income Statement 
in the period in which the property is derecognised.

(e) Intangible assets
Goodwill
Goodwill arising on the acquisition of a subsidiary represents the excess of the cost of the acquisition over the net fair value of the 
identifiable assets, liabilities and contingent liabilities of the subsidiary at the date of the acquisition. Fair value is finalised within 12 
months of the date of the acquisition. Goodwill is not amortised but reviewed for impairment annually in accordance with the impairment 
of goodwill policy set out in note 2 (g) below.

Other intangible assets – computer software
Computer software that is not integral to an item of property, plant or equipment is classified as an intangible asset and is held on the 
Consolidated Balance Sheet at cost less amortisation and impairments. These assets are amortised over their estimated useful lives, 
which is generally two to five years.

Kin + Carta Annual Report and Accounts 2018107

Other intangible assets – customer relationships 
Customer relationships identified as separable intangible assets in the context of business combinations are capitalised at their fair value 
at the date of acquisition. They are amortised over their estimated useful lives, which is generally two to ten years. 

Other intangible assets – proprietary techniques
Proprietary techniques identified as separable intangible assets in the context of business combinations are capitalised at their fair value 
at the date of acquisition. They are amortised over their estimated useful life which is generally three to ten years.

Other intangible assets – trademarks
Trademarks identified as separable intangible assets in the context of business combinations are capitalised at their fair value at the date 
of acquisition. They are amortised over their estimated useful lives, which is generally ten years. 

All intangible assets with finite lives are amortised on a straight-line basis.

(f) Property, plant and equipment
Property, plant and equipment held for use in the production or supply of goods, or for administration purposes is stated in the 
Consolidated and Company Balance Sheets at cost less any accumulated depreciation and impairment losses.

Costs are recognised as an asset only when it is probable that future economic benefits associated with the item will flow to the 
Group and the cost of the item can be measured reliably. All repairs and maintenance are charged to the Consolidated Income 
Statement during the period in which they are incurred. 

Assets in the course of construction are carried at cost less any recognised impairment loss. Cost includes professional fees. 
Depreciation of these assets commences when the assets are ready for their intended use.

Freehold land is not depreciated.

Depreciation is charged, other than on freehold land and assets under the course of construction, so as to write off the cost or 
valuation of assets over their estimated useful lives, using the straight-line method, on the following basis:

Freehold buildings 
Long leases 
Plant and machinery 
Fixtures, fittings and equipment 
Motor vehicles 

2% – 4%
Period of lease
10% – 33¹/3%
10% – 33¹/3%
20% – 25%

An item of property, plant and equipment is derecognised upon disposal or when no future economic benefits are expected to arise 
from the continued use of the asset. The gain or loss arising on the disposal or scrappage of an asset is determined as the difference 
between the sales proceeds and the carrying amount of the asset and is recognised in income.

(g) Impairment of property, plant, equipment and intangible assets excluding goodwill
At each balance sheet date the Group reviews the carrying amounts of its property, plant and equipment and intangible assets to 
determine whether there is any indication that those assets have suffered any impairment loss.

If any such indication exists, the recoverable amount of the asset is estimated in order to determine the extent of the impairment loss 
(if any). Where the asset does not generate cash flows that are independent from other assets, the Group estimates the recoverable 
amount of the cash-generating unit to which the asset belongs.

The recoverable amount is the higher of fair value less costs to sell and value-in-use. In assessing value-in-use, the estimated future 
cash flows are discounted to their present value using a pre-tax discount rate that reflects current market assessment of the time 
value of money and the risks specific to the assets for which the estimates of future cash flows have not been adjusted. 

If the recoverable amount of an asset (or cash-generating unit) is estimated to be less than its carrying amount, the carrying amount of 
the asset (cash-generating unit) is reduced to its recoverable amount. An impairment loss is recognised immediately as an expense in 
the Consolidated Income Statement. 

Where an impairment loss subsequently reverses, the carrying amount of the asset (cash-generating unit) is increased to the revised 
estimate of its recoverable amount, but only in so far as the increased carrying amount does not exceed the carrying amount that would 
have been determined had no impairment loss been recognised for the asset (cash-generating unit) in prior periods. 

Kin + Carta Annual Report and Accounts 2018Our Figures108

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS continued

2. Significant Accounting Policies continued
(h) Impairment of goodwill
Goodwill arising on acquisition is allocated to the group of cash-generating units that are expected to benefit from the synergies  
of the combination. A cash-generating unit represents the lowest level at which goodwill is monitored by the Group’s Board of Directors 
for internal management purposes. The recoverable amount of the group of cash-generating units to which goodwill has been allocated 
is tested for impairment annually on a consistent date during each financial period, or more frequently when such events or changes in 
circumstances indicate that it may be impaired. If the recoverable amount of the cash-generating unit is less than the carrying amount of 
the unit, the impairment loss is allocated first to reduce the carrying amount of any goodwill allocated to the unit and then to the other 
assets of the unit pro-rata on the basis of the carrying amount of each asset in the unit. 

Any impairment is recognised immediately in the Consolidated Income Statement. Impairments of goodwill are not subsequently 
reversed.

On disposal of a cash-generating unit, the attributable amount of goodwill is included in the determination of the gain or loss  
on disposal.

(i) Inventories
Inventories are stated at the lower of cost and net realisable value.

Cost comprises direct materials and, where applicable, direct labour costs and those production overheads that have been incurred in 
bringing the inventories to their present location and condition. Cost is valued on a first in, first out (‘FIFO’) basis. Net realisable value 
is the estimated selling price less the estimated costs of completion and costs to be incurred in selling and distribution.

(j) Tax
The tax expense in the Consolidated Income Statement comprises tax currently payable and deferred tax.

The tax currently payable is based on the taxable profit for the period. Taxable profit differs from net profit as reported in the 
Consolidated Income Statement because it excludes items of income and expense that are taxable or deductible in other periods and 
it further excludes items that are never taxable or deductible. The Group’s liability for current tax is calculated using tax rates that have 
been enacted or substantively enacted at the balance sheet date.

Deferred tax is recognised on differences between the carrying amounts of assets and liabilities in the accounts and the corresponding 
tax bases used in the computation of taxable profit; and is accounted for using the balance sheet liability method. Deferred tax 
liabilities are generally recognised for all taxable temporary differences and deferred tax assets are recognised to the extent that it is 
probable that taxable profits will be available against which deductible temporary differences can be utilised. Such assets and liabilities 
are not recognised if the temporary differences arise on non-deductible goodwill or from the initial recognition (other than business 
combinations) of other assets or liabilities in a transaction that affects neither the tax profit nor the accounting profit. 

Deferred tax liabilities are recognised for taxable temporary differences arising on investments in subsidiaries, except where the  
Group is able to control the reversal of the temporary difference and it is probable that the temporary difference will not reverse  
in the foreseeable future.

The carrying amount of deferred tax assets is reviewed at each balance sheet date and is reduced to the extent that it is no longer 
probable that sufficient taxable profits will be available to allow all or part of the asset to be recovered. 

Deferred tax is calculated at the tax rates that are expected to apply in the period when the liability is settled or the asset is realised. 
Deferred tax is charged or credited in the Consolidated Income Statement, except when it relates to items charged or credited in other 
comprehensive income, in which case the deferred tax is also dealt with in the Consolidated Statement of Comprehensive Income 
or when it relates to items that are charged or credited to the Consolidated Statement of Comprehensive Income or directly to the 
Consolidated Statement of Changes in Equity.

Deferred tax assets and liabilities are offset when there is a legally enforceable right to offset current assets against current liabilities 
and when they relate to income taxes levied by the same taxation authority and the Group intends to settle its current tax assets and 
liabilities on a net basis. 

Kin + Carta Annual Report and Accounts 2018109

Current tax and deferred tax for the year
Current tax and deferred tax are recognised in the Consolidated Income Statement, except when they relate to items that are recognised 
in the Consolidated Statement of Comprehensive Income or directly to the Consolidated Statement of Changes in Equity. Where current 
tax or deferred tax arises from the initial accounting for a business combination, the tax effect is included in the accounting for the 
business combination.

(k) Provisions
Provisions are recognised when the Group has a present obligation as a result of a past event, and it is probable that the Group will be 
required to settle the obligation, and its value can be reliably estimated. When a provision needs to be released, the provision is taken 
back to the Consolidated Income Statement within the line where it was initially booked.

Provisions for repairs
Provisions for repairs are made where the Group is committed under the terms of the lease to make repairs to leasehold property.  
The provision is made for the estimated cost over the period of the lease.

Provisions for reorganisation
Provisions for restructuring costs and onerous lease costs are recognised when the Group has a detailed formal plan for the 
restructuring that has been communicated to affected parties.

(l) Foreign currencies
The individual statements of each Group company are presented in the currency of the primary economic environment in which it 
operates (its functional currency). For the purpose of the Consolidated Financial Statements, the results and financial position of each 
Group company are expressed in Sterling, which is the functional currency of the Company, and the presentation currency for the 
Consolidated Financial Statements.

Transactions in foreign currencies other than Sterling are translated at the exchange rate ruling at the date of the transaction. 
Monetary assets and liabilities denominated in foreign currencies at the balance sheet date are translated to Sterling at the exchange 
rate ruling at that date.

Exchange differences are recognised in the Consolidated Income Statement in the period in which they arise except for:

•  exchange differences on transactions entered into to hedge certain foreign currency risks; and
•  exchange differences on monetary items receivable from or payable to a foreign operation for which settlement is neither  

planned nor likely to occur in the foreseeable future (therefore forming part of the net investment in the foreign operation), which  
are recognised initially in the Consolidated Statement of Comprehensive Income and reclassified to the Consolidated Income Statement 
on disposal or partial disposal of the net investment.

Foreign currency differences arising on translation or settlement of monetary items are recognised in the Consolidated Income 
Statement. 

The results of overseas subsidiaries with functional currencies other than Sterling are translated into Sterling at the average rate  
of exchange ruling in the period. The average exchange rate for each functional currency is calculated as an average of the Sterling 
exchange rate ruling at the end of each monthly period. 

Non-monetary assets and liabilities that are measured in terms of historical cost in a foreign currency are translated using the exchange 
rate at the date of the transaction and not retranslated at each period end. Non-monetary assets and liabilities denominated in foreign 
currencies that are stated at fair value are translated to Sterling at exchange rates ruling at the date the fair value was determined. 
Exchange gains and losses arising on the retranslation of non-monetary assets and liabilities are recognised directly  
in a separate component of the Consolidated Statement of Comprehensive Income. 

Goodwill and fair value adjustments arising on the acquisition of a foreign operation are treated as assets and liabilities of the foreign 
operation and translated at the period end closing rate.

Kin + Carta Annual Report and Accounts 2018Our Figures110

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS continued

2. Significant Accounting Policies continued
(m) Financial instruments
Financial assets and financial liabilities are recognised in the Consolidated Balance Sheet when the Group becomes a party to the 
contractual provisions of the instrument.

The Group classifies its investments in the following categories:

Financial instrument category 

Available for sale asset  
Trade and other receivables 
Cash and cash equivalents 
Trade and other payables 
Derivative financial instruments 
Deferred consideration payable 
Bank borrowings  

Note 

19 
22 
22 
24 
23 
12 
25 

Classification 

Measurement 

Available-for-sale financial assets 
Loans and receivables 
Loans and receivables 
Other financial liabilities 
Derivative instrument 
Other financial liabilities 
Other financial liabilities  

Fair value through profit and loss 
Amortised cost 
Amortised cost 
Amortised cost 
Fair value through profit and loss 
Fair value through profit and loss 
Amortised cost 

*  The fair value measurement hierarchy is only applicable for financial instruments measured at fair value.

Fair value 
measurement 
hierarchy*

3
3
N/A
3
2
3
N/A

Fair value measurements, where applicable, are categorised into Level 1, 2 or 3 based on the degree to which the inputs to the 
fair value measurements are observable and the significance of the inputs to the fair value measurement in its entirety, which are 
described as follows: 

•  Level 1 inputs are quoted prices (unadjusted) in active markets for identical assets or liabilities that the Group can access at the 

measurement date;

•  Level 2 inputs are inputs, other than quoted prices included within Level 1, that are observable for the asset or liability, either directly  

or indirectly; and

•  Level 3 inputs are unobservable inputs for the asset or liability. 

The Group’s primary categories of financial instruments are listed below:

Trade and other receivables
Trade receivables do not carry any interest and are stated at their nominal value as reduced by appropriate allowances for estimated 
irrecoverable amounts. Allowances are recognised in the Consolidated Income Statement when there is objective evidence that their 
asset is impaired.

Cash and cash equivalents
Cash and cash equivalents comprise cash in hand and demand deposits.

Bank borrowings
Interest-bearing bank loans and overdrafts are recorded as the proceeds receivable, net of direct issue costs. Finance charges are 
accounted for on an accruals basis in the Consolidated Income Statement using the effective interest rate method and are included  
in creditors to the extent that they are not settled in the period in which they arise.

Available for sale investments
Unlisted shares held by the Group are classified as being available-for-sale and are stated at fair value. Fair values of unlisted shares are 
calculated with reference to the exit price. All available-for-sale investments carried at fair value have been fair valued using a level 3 
measurement as per the fair value hierarchy defined in IFRS 13. Gains or losses arising from changes in fair value are recognised directly 
in equity, until the security is disposed of or is determined to be impaired, at which time the cumulative gain or loss previously recognised 
in equity is included in the Consolidated Income Statement for the period. 

Trade and other payables
Trade payables are not interest bearing and are stated at their nominal value.

Kin + Carta Annual Report and Accounts 2018 
 
 
 
 
 
 
 
111

Derivative financial instruments and hedge accounting
The Group’s activities expose it primarily to the financial risks of changes in foreign currency exchange rates and interest rates.  
The Group uses derivative financial instruments to hedge its exposure to foreign exchange for the purchase of subsidiaries, goods  
and services denominated in foreign currencies and the sale of goods and services similarly denominated.

The use of financial derivatives is governed by the Group’s policies approved by the Board of Directors, which provide written principles 
on the use of financial derivatives consistent with the Group’s risk management strategy. The Group does not hold or issue derivative 
financial instruments for speculative purposes.

Changes in the fair value of derivative financial instruments that are designated and effective as cash flow hedges of forecast 
transactions are recognised directly in equity and the ineffective portion is recognised immediately in the Consolidated  
Income Statement.

If the cash flow hedge of a firm commitment or forecast transaction results in the recognition of an asset or liability, then, at the  
time the asset or liability is recognised, the associated gains and losses on the derivative that had previously been recognised in  
equity are included in the initial measurements of the asset or liability. For the hedges that do not result in the recognition of an  
asset or liability, amounts deferred in equity are recognised in the Consolidated Income Statement in the same period as gains  
or losses are recognised on the hedged item.

The gain or loss on hedging instruments relating to the effective portion of a net investment hedge is recognised in equity and the 
ineffective portion is recognised immediately in the Consolidated Income Statement. Gains or losses accumulated in equity are 
included in the Consolidated Income Statement when the foreign operations are disposed of.

Hedge accounting is discontinued when the hedging instrument expires or is sold, terminated, or exercised, or no longer qualifies  
for hedge accounting.

At that time, any cumulative gain or loss on the hedging instrument recognised in equity is retained in equity until the forecast 
transaction occurs. If a hedge transaction is no longer expected to occur, the net cumulative gain or loss previously recognised in 
equity is included in the Consolidated Income Statement for the period. Derivatives embedded in other financial instruments or other 
host contracts are treated as separate derivatives when their risks and characteristics are not closely related to those of their host 
contracts and the host contracts are not carried at fair value with unrealised gains or losses reported in the Consolidated Income 
Statement.

Those derivatives which are not designated as hedges are classified as held for trading and gains and losses on those instruments  
are recognised immediately in the Consolidated Income Statement.

A derivative with a positive fair value is recognised as a financial asset whereas a derivative with a negative fair value is recognised  
as a financial liability.

Deferred/contingent consideration payable 
Deferred/contingent consideration payable and consideration required to be treated as remuneration are typically determined based on 
a multiple of future incremental EBITDA, and the related amounts are based on forecasts that have been derived from the most recent 
budgets and forecasts. Any change in the fair value of the outcome is recognised in the Consolidated Income Statement as an Adjusting 
Item. The deferred consideration payable and accrued contingent consideration required to be treated as remuneration are recognised 
as financial liabilities, where amounts are expected or required to be cash settled. Where amounts are settled by the future issuance of 
Kin and Carta plc shares, amounts required to settle the liability are recorded in equity.

The Directors consider that the carrying value of all financial assets and liabilities is approximately equal to their fair value,  
except for investment properties, which are recorded at amortised cost. The fair value of these assets is disclosed in note 30.

Kin + Carta Annual Report and Accounts 2018Our Figures112

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS continued

2. Significant Accounting Policies continued
(n) Retirement benefits
The Group operates both defined benefits and defined contribution schemes for its employees. Payments to the defined contribution 
schemes are expensed to the Consolidated Income Statement as they fall due.

For the St Ives Defined Benefits Pension Scheme (‘the Scheme’) full actuarial calculations are carried out every three years using the 
projected unit credit method and updates are performed for each financial period end. Actuarial gains and losses are recognised in full 
in the period in which they occur. They are recognised outside the Consolidated Income Statement and presented in the Consolidated 
Statement of Comprehensive Income.

The retirement benefits obligation recognised in the Consolidated Balance Sheet represents the present value of the defined benefits 
obligations and as reduced by the fair value of the Scheme’s assets.

Any asset resulting from this calculation is recognised in the Consolidated Balance Sheet, as the Group has an unconditional right  
to a refund of any surplus in the Defined Benefits Pension Scheme at the end of the Scheme’s duration.

Past service cost is recognised at the earlier of when the planned amendment or curtailment occurs and when the entity recognises 
related restructuring costs or termination benefits.

Given the closure of the Scheme and the change in the composition of the Group, the Board has concluded that the Scheme’s 
income and expenses do not relate to the underlying trading activities of the Group. Furthermore the underlying assumptions used 
in the Scheme’s valuation are determined by reference to external market data (notably discount and inflation rates) that are outside 
the Group’s control and can vary significantly between periods. The Group’s accounting policy is to record the income and expenses 
related to the Scheme as an Adjusting Item.

Defined benefit income and expenses are split into three categories:

•  gains and losses on curtailments and settlements and costs incurred in the running of the Scheme;
•  net pension finance charge; and
•  remeasurement of gains and losses.

The Group presents the first two components of the Scheme’s costs within Adjusting Items in its Consolidated Income Statement  
and the re-measurement costs within the Consolidated Statement of Comprehensive Income. Past service costs are recognised  
as an Adjusting Item in the Consolidated Income Statement

(o) Share-based payments
The Group makes equity-settled share-based payments to certain employees, which are measured at fair value at the date of the grant. 
The fair value determined at the grant date of the equity-settled share-based payments is expensed on a straight-line basis over the 
vesting period, based on the Group’s estimate of shares that will eventually vest. At each balance sheet date, the Group revises its 
estimate of the number of equity instruments expected to vest as a result of the effect of non-market-based vesting conditions. The 
impact of the revision of the original estimates, if any, is recognised in the Consolidated Income Statement such that the cumulative 
expense reflects the revised estimate, with a corresponding adjustment to equity reserves. The fair value of share options issued is 
measured using a binomial model, for the effects of non-transferability, exercise restrictions and behavioural considerations.

SAYE share options granted to employees are treated as cancelled when employees cease to contribute to the scheme. This results  
in accelerated recognition of the expenses that would have arisen over the remainder of the original vesting period.

The cumulative expense is reversed when an employee in receipt of the share options terminates service prior to the completion of 
vesting period. Where the terms of an equity-settled award are modified on termination of the employment, the total fair value of the 
share-based payments is recorded in the Consolidated Income Statement.

(p) Leases
Leases are classified as finance leases whenever the terms of the lease transfer substantially all the risks and rewards of ownership  
to the lessee. All other leases are classified as operating leases.

Rental costs under operating leases are charged to the Consolidated Income Statement in equal amounts over the terms of the lease.

In the event that lease incentives are received to enter into operating leases, such incentives are recognised as a liability.  
The aggregate benefit of incentives is recognised as a reduction of rental expense on a straight-line basis over the lease term.

Kin + Carta Annual Report and Accounts 2018113

(q) Business combinations
Acquisitions of subsidiaries and businesses are accounted for using the acquisition method. The consideration for each acquisition 
is measured at the aggregate of the fair values (at the date of exchange) of assets given, liabilities incurred or assumed by the Group 
together with the equity instruments equivalent to the mid-market share price on the date of completion, in exchange for control of the 
acquiree. Acquisition-related costs are recognised in the Consolidated Income Statement as incurred. 

Where applicable, the consideration for the acquisition includes any asset or liability resulting from a contingent consideration 
arrangement, measured at its acquisition-date fair value. Subsequent changes in such fair values are adjusted against the cost of 
acquisition where they qualify as measurement period adjustments (see below). All other subsequent changes in the fair value of 
contingent consideration classified as an asset, liability or equity are accounted for in accordance with relevant IFRSs.

Contingent consideration payable to selling shareholders who continue to be employed by the Group, but which is automatically 
forfeited upon termination of employment, is classified as remuneration for post-combination services and is recorded in the 
Consolidated Income Statement. The contingent consideration is satisfied in cash and equity instruments equivalent to the mid-market 
share price on the date of the consideration payable. 

The cash-settled contingent consideration treated as remuneration for post-combination services is recognised in accordance  
with IAS 19 (revised) Employee Benefits and has been recorded as deferred consideration payable in the Consolidated Balance Sheet.  
At each balance sheet date, the Group revises its estimate for the contingent consideration payable which is to be settled in cash.  
The impact of the revision, if any, is recognised in the Consolidated Income Statement such that the cumulative expense reflects  
the revised estimate, with a corresponding adjustment to the Consolidated Balance Sheet.

The equity-settled contingent consideration treated as remuneration for post-combination services is recognised in accordance with 
IFRS 2 Share-Based Payments and is recorded in equity reserves. Further details can be found in the share-based payments accounting 
policy. At each balance sheet date, the Group revises its estimate of the consideration payable which is to be settled in shares. The impact 
of the revision, if any, is recognised in the Consolidated Income Statement such that the cumulative expense reflects the revised estimate, 
with a corresponding adjustment to equity reserves.

The acquiree’s identifiable assets, liabilities and contingent liabilities that meet the conditions for recognition under IFRS 3 (2008) are 
recognised at their fair value at the acquisition date, except that: 

•  deferred tax assets or liabilities and liabilities or assets related to employee benefit arrangements are recognised and measured in 

accordance with IAS 12 Income Taxes and IAS 19 Employee Benefits respectively;

•  liabilities or equity instruments related to the replacement by the Group of an acquiree’s share-based payment awards are measured in 

accordance with IFRS 2 Share-based Payment; and

•  assets (or disposal groups) that are classified as held for sale in accordance with IFRS 5 Non-current Assets Held for Sale and 

Discontinued Operations are measured in accordance with that Standard.

If the initial accounting for a business combination is incomplete by the end of the reporting period in which the combination  
occurs, the Group reports provisional amounts for the items for which the accounting is incomplete. Those provisional amounts are 
adjusted during the measurement period (see below), or additional assets or liabilities are recognised, to reflect new information 
obtained about facts and circumstances that existed as of the acquisition date that, if known, would have affected the amounts 
recognised as of that date. 

The measurement period is the period from the date of acquisition to the date that the Group obtains complete information about 
facts and circumstances that existed as of the acquisition date, and is subject to a maximum of one year.

The value of non-controlling interests in subsidiaries is calculated initially as their share of identifiable net assets, and is subsequently 
adjusted by their share of comprehensive income.

(r) Joint arrangements
Joint arrangements are entities where no one party is able to exercise overall control in which the Group has an interest. The Group’s 
share of the post-tax results of its joint arrangements is included in the Consolidated Income Statement using the equity method of 
accounting. Where the Group transacts with a joint arrangement, profits and losses are eliminated to the extent of the Group’s interest in 
the joint arrangement.

Investments in joint arrangements are carried in the Consolidated Balance Sheet at cost plus post-acquisition changes in the Group’s 
share of net assets of the entity, less any provision for impairment.

Kin + Carta Annual Report and Accounts 2018Our Figures114

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS continued

2. Significant Accounting Policies continued
(s) Non-current assets held for sale
Non-current assets classified as held for sale are measured at the lower of amortised cost and fair value less costs of disposal.  
Non-current assets are classified as held for sale if their carrying value will be recovered through a sale transaction rather than through 
continuing use. This condition is regarded as met only when the sale is highly probable and the asset is available for immediate sale in 
its present condition. The sale should be completed within one year from the date of classification as an asset held for sale.

(t) Discontinued operations
A discontinued operation is a segment, subsidiary, or a component of a subsidiary that has been disposed of, and represents a separate 
line of business. The trading results of a discontinued operation together with any gains or loss from the disposal of the operation is 
reported separately as discontinued operations in the Consolidated Income Statement. Further information can be found in note 8.

(u) Critical accounting judgements and key sources of estimation uncertainty
In the course of applying the Group’s accounting policies the following estimations and accounting judgements have been made which 
could have a significant effect on the results of the Group were they subsequently found to be inappropriate.

Critical accounting judgements
Adjusting Items
In the opinion of the Directors, separate presentation of Adjusting Items and Alternative Performance Measures (‘APMs‘) provides 
useful information in understanding the financial performance of the Group and its businesses. The classification of Adjusting Items 
requires management judgement after considering the nature and intentions of a transaction. The Group’s definitions of Adjusting Items 
are outlined within the Group accounting policies on pages 104 to 105. These definitions have been applied consistently year-on-year. 
Further details are provided in note 7.

Key sources of estimation uncertainty
Impairment of goodwill
Determining whether goodwill is impaired requires an estimation of the value-in-use of the cash-generating units for which goodwill 
has been identified. In arriving at the value-in-use the forecast of future cash flows of cash-generating units and selection of appropriate 
discount rates is required to calculate present values, a process which involves estimation. The recoverability analysis indicates that, 
other than as indicated in note 18, the carrying amount of goodwill will be recovered in full. The situation will be monitored closely  
should future developments indicate that adjustments are appropriate. The carrying value of goodwill at the balance sheet date was 
£84.7 million (2017 – £108.7 million). A sensitivity analysis can be found in note 18.

Impairment of acquired intangibles
The Group considers the recoverability of acquired intangibles which are included within the Consolidated Balance Sheet at  
£31.1 million. The key areas of consideration when assessing the recoverability of these assets are in relation to the discount rates, 
terminal growth rates, budgets and forecasts to be applied to forecast cash flows. A sensitivity analysis can be found in note 18.

Retirement benefits obligations
The calculation of retirement benefits obligations requires estimates to be made of discount rates, inflation rates, future salary  
and pension increases and mortality. The net surplus in the Consolidated Balance Sheet for the Defined Benefits Pension Scheme  
was £1.9 million (2017 – deficit of £16.0 million). A sensitivity analysis can be found in note 29.

Deferred/contingent consideration payable
Estimated deferred or contingent consideration for TAB of £1.3 million – recorded at the balance sheet date – is dependent upon the 
level of EBITDA to be achieved by the business, which is based on the forecasts approved by the Board. Further details and a sensitivity 
analysis can be found in note 12. The recognition of deferred tax assets in respect of contingent consideration for Solstice is based on 
future profitability of an entity over the period stated in the viability statement.

Kin + Carta Annual Report and Accounts 20183. Revenue
An analysis of the Group’s revenue as defined by IAS 18 − ‘Revenue’ is as follows:

Continuing operations: 
Rendering of services 

Discontinued operations: 
Sale of goods 

Continuing and discontinued operations: 
Sale of goods 
Rendering of services 

Revenue from the sale of goods and rendering of services 

115

2018 
£’000 

2017
£’000

178,355 

162,948

140,738 

230,206

140,738 
178,355 

230,206
162,948

319,093 

393,154

4. Segment Reporting
The Group reports its results through one segment and with corporate costs shown as a separate segment. This is based on the Group’s 
internal reporting to the Chief Operating Decision Maker (‘CODM’). The CODM has been determined to be the Chief Executive Officer 
and Chief Financial Officer as they are primarily responsible for the allocation of resources to the segments and the assessment of 
performance of the segments.

During the period, the Group disposed of its Books and Marketing Activation segments. Therefore the single operating segment 
consists of the digital transformation businesses; AmazeRealise, The App Business, Solstice, Edit, Pragma, Incite and Hive. The  
results of our joint venture, Loop, are also reported within this segment. This segment was formerly referred to as the Strategic 
Marketing segment.

Corporate costs are reported separately to the single operating segment as this presentation better reflects the segment’s profitability.

Business segment
Results from continuing operations for the current period:

Revenue 

Operating profit/(loss) before Adjusting Items 
Adjusting Items  

Statutory loss from operations 

Net pension finance expense 
Other finance expense 

Statutory loss before tax 
Income tax charge 

Statutory net loss for the period from continuing operations 

53 weeks to 3 August 2018

Businesses 
£’000 

178,355 

Corporate 
costs 
£’000 

Total
£’000

– 

178,355

26,483 
(49,287) 

(5,318) 
(31) 

21,165
(49,318)

(22,804) 

(5,349) 

(28,153)

(324)
(2,694)

(31,171)
(1,223)

(32,394)

Kin + Carta Annual Report and Accounts 2018Our Figures  
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
  
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
 
 
 
  
  
 
 
 
 
  
  
 
 
 
 
  
  
 
 
 
 
  
 
 
  
116

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS continued

4. Segment Reporting continued
Business segment continued
Results from continuing operations for the prior period:

Revenue 

Operating profit/(loss) before Adjusting Items 
Adjusting Items 

Statutory loss from operations 

Net pension finance expense 
Other finance expense 

Statutory loss before tax 
Income tax credit 

Statutory net loss for the period from continuing operations  

Other information

Capital additions 
Depreciation and amortisation charges 
Impairment charges 

Capital additions 
Depreciation and amortisation charges 
Impairment charges 

  52 weeks to 28 July 2017

Corporate
costs 
£’000 

Total
£’000

– 

162,948

Businesses 
£’000 

162,948 

20,808 
(30,665) 

(4,402) 
(1,253) 

16,406
(31,918)

(9,857) 

(5,655) 

(15,512)

(638)
(3,017)

(19,167)
1,208

(17,959)

53 weeks to 3 August 2018

Continuing  
Operations 
£’000 

Discontinued
Operations 
£’000 

4,050 
11,025 
12,082 

509 
1,563 
18,833 

Total
£’000

4,559
12,588
30,915

52 weeks to 28 July 2017

Continuing  
Operations 
£’000 

Discontinued
Operations 
£’000 

2,131 
12,434 
241 

1,245 
4,339 
32,817 

Total
£’000

3,376
16,773
33,058

Geographical segments
Revenue by geographical segment is based on the location where the provision of goods and services has been provided.

United Kingdom 
United States of America 
Rest of the world 

Total 

2018 
£’000 

119,753 
57,066 
1,536 

2017
£’000

120,074
40,896
1,978

178,355 

162,948

The Group derives 55% (2017 – 61%) of the total revenue from clients located in the UK, 36% (2017 – 30%) of the total revenue from 
clients located in the US and 9% (2017 – 9%) from clients located in the rest of the world.

Kin + Carta Annual Report and Accounts 2018 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
 
 
 
  
  
 
 
 
 
  
  
 
 
 
 
  
  
 
 
 
 
  
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
5. Profit/(Loss) from Operations
Profit/(loss) from operations has been arrived at after charging/(crediting):

Auditor’s remuneration  
Audit fees: 
– Audit of the Company accounts  
– Audit of the accounts of the Company’s subsidiaries 

Other assurance 
Non-audit fees: 
– Transaction related services 

Total fees paid to the auditors 

Staff costs (note 6) 
Depreciation of property, plant and equipment (note 15) 
Depreciation of investment property (note 16)  
Amortisation of intangible assets (note 18) 
Impairment of goodwill and intangible assets – continuing operations (note 4) 
Impairment of non-current and current assets – discontinuing operations (note 4) 
Operating lease rentals: 
– land and buildings1 
– plant and equipment1 
– other1 
Loss/(profit) on disposal of property, plant and equipment included in Adjusted Results 
Profit on disposal of property, plant and equipment included in Adjusting Items 

1  The expenses in the current period represent continuing operations only.

6. Staff Costs
The average monthly number of employees (including Executive Directors) was:

Continuing Operations 
Operations 
Sales 
Administration 

Continuing Operations 
Discontinued Operations  

Continuing and Discontinued Operations 

The employment costs during the period were:

Continuing Operations 
Wages and salaries 
Social security costs 
Other pension costs 

Share-based contingent consideration deemed as remuneration 
Share-based payment charge 

Continuing Operations 
Discontinued Operations 

Continuing and Discontinued Operations 

117

2017
£’000

143
331

474
37

140

651

2018 
£’000 

185 
318 

503 
40 

230 

773 

164,848 
3,669 
236 
8,683 
12,082 
18,833 

4,457 
23 
59 
20 
(1,542) 

183,668
5,959
190
10,624
241
32,817

4,628
1,119
1,056
(58)
(2,760)

2018 
£’000 

2017
£’000

 1,162  
 73  
 208  

 1,443  
 1,909  

 3,352  

 1,103 
 62 
 228 

 1,393 
 2,115 

 3,508 

2018 
£’000 

2017
£’000

 99,211  
 5,694  
 2,201  

 107,106  
 16,704  
 7,290  

 131,100  
 33,748  

 85,095 
 7,132 
 2,514 

 94,741 
 8,511 
 7,039 

 110,291 
 73,377 

164,848  

 183,668 

Kin + Carta Annual Report and Accounts 2018Our Figures 
 
 
 
 
  
 
 
 
 
 
 
  
 
  
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
118

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS continued

7. Adjusting Items
Continuing operations
Adjusting Items disclosed on the face of the Consolidated Income Statement included in respect of continuing operations are as follows:

Expense/(income) 

Restructuring items 
Redundancies and other charges 
Costs associated with empty properties 

St Ives Defined Benefits Pension Scheme expense/(credits) 
Scheme administrative costs 
Curtailment credit 
Other related costs 

Costs related to acquisitions made in prior periods 
Amortisation of acquired intangibles 
Impairment of goodwill and intangible assets 
Costs associated with prior period acquisitions and setup of subsidiaries 
Contingent consideration required to be treated as remuneration 
Increase in deferred consideration 

Adjusting Items 
Profit on disposal of property, plant and equipment 

Adjusting Items before interest and tax 
Net pension finance expense in respect of defined benefits pension scheme 

Adjusting Items before tax 
Income tax credit 

Adjusting Items after tax 

2018 
£’000 

2018 
£’000 

3,062 

2,737 
325  

617 
(1,261) 
613 

8,659 
12,082 
– 
23,994 
3,094 

2017
£’000

283

2017 
£’000 

283 
–  

756 
– 
497 

(31) 

1,253

9,889 
242 
99 
15,550 
7,362 

47,829 

50,860 
(1,542) 

49,318 
324 

49,642 
(2,436) 

47,206 

33,142

34,678
(2,760)

31,918
638

32,556
(4,228)

28,328

Restructuring items
Current period
The restructuring items in the current period include redundancy and restructuring costs of £2.5 million relating to AmazeRealise,  
Hive and Incite and redundancies of £0.2 million in Kin and Carta plc following the disposal of the Group’s Books and Marketing 
Activation segments.

As a result of the amalgamation of Occam and Response One into the new Edit office located in Bath, there is an empty property  
cost of £0.3 million.

Prior period
The restructuring items comprise redundancy costs of £0.3 million relating to the restructuring of the digital businesses. 

Disposal of properties
Current period
The profit on disposal of property, plant and equipment of £1.5 million relates to the sale of properties in Bungay and Bath. 

Prior period
The profit on disposal of property, plant and equipment of £2.8 million relates to the sale of the Group’s properties in Burnley, 
Peterborough and Roche. 

Kin + Carta Annual Report and Accounts 2018 
 
 
 
 
 
 
  
  
  
 
 
 
 
  
 
 
 
 
 
  
 
 
 
  
  
  
  
  
 
 
 
 
  
 
 
 
 
  
 
 
 
 
  
 
  
  
 
 
 
  
  
  
  
 
 
 
 
  
 
 
 
 
  
 
 
  
 
 
  
 
 
 
 
  
 
  
  
 
 
 
  
  
 
 
 
  
 
 
  
  
  
 
 
 
  
  
 
 
 
 
 
  
  
 
 
 
  
  
  
 
 
 
  
119

St Ives Defined Benefit Pension Scheme expense
Current period
The Scheme charges include service costs of £0.6 million, a net pension finance charge of £0.3 million and costs in relation to running  
the Scheme of £0.6 million offset by a one off curtailment credit of £1.3 million. 

Prior period
The Scheme charges include service costs of £0.8 million, a net pension finance charge of £0.6 million, and costs in relation to running  
the Scheme of £0.5 million. 

Costs related to acquisitions made in current and prior periods
Current period
Due to a decline in revenue generated from our healthcare business, Hive’s goodwill was impaired by £9.6 million and an impairment 
charge of £2.1 million was recorded against Hive’s proprietary techniques. An additional impairment charge of £0.4 million was  
recorded in respect of Fripp, Sandeman and Partners intangible assets due to obsolescence of techniques. 

Charges relating to the amortisation of acquired customer relationships, proprietary techniques and software intangibles were  
£8.7 million in the current period (note 18).

During the period, charges relating to contingent consideration deemed as remuneration of £24.0 million were recorded in the 
Consolidated Income Statement as Adjusting Items. The charges were primarily in respect of the acquisitions of Solstice and  
The App Business. 

An additional deferred consideration charge of £3.1 million was recorded in the current period in respect of Solstice. 

Prior period
Charges relating to the amortisation of acquired customer relationships, proprietary techniques and software intangibles of  
£9.9 million were recorded in the prior period. 

An impairment charge of £0.2 million was recorded against Occam’s software due to obsolescence. 

Charges relating to contingent consideration deemed as remuneration of £15.6 million and charges related to an increase in deferred 
consideration payable of £7.4 million were recorded in the Consolidated Income Statement as Adjusting Items. The charge was mainly  
in respect of the acquisitions of Realise, Solstice and The App Business.

Tax
In the current period, the tax credit of £2.4 million (2017 – £4.2 million) relates to the items discussed above. 

Discontinued operations
Following the disposal of the Books and Marketing Activation segments, the related Adjusting Items in respect of these segments  
have been reclassified as discontinued operations. Details can be found in note 8. 

Continuing and discontinued operations
Total Adjusting Items from continuing and discontinued operations are as follows:

Continuing operations 
Discontinued operations 

Continuing and discontinued operations 

2018 
£’000 

47,206 
326 

47,532 

2017
£’000

28,328
34,134

62,462

Kin + Carta Annual Report and Accounts 2018Our Figures 
 
 
 
  
  
  
 
 
 
 
 
 
  
  
 
 
 
  
  
 
 
 
  
  
 
 
 
 
120

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS continued

8. Discontinued Operations
The Group disposed of its Books and Marketing Activation segments in the period. As a result these segments have been classified  
as discontinued operations for both the current and prior period.

The results of the discontinued operations are summarised as follows:

Profit/(loss) after tax from discontinued operations: 
Books segment 
Marketing Activation segment 

Total 

The net cash inflow from the disposal of the Books and Marketing Activation segments is as follows:

Books  
Marketing Activation 

Total 

The discontinued operations had the following impact on trading cash flows in the current and prior period:

Cash flows generated from operating activities  
Cash flows used in investing activities 
Cash flows from financing activities 

Net cash flows generated from discontinued operations 

From 
29 July 2017 
to the date  
of disposal 
£’000 

52 Weeks to 
28 July 2017
£’000

 8,613  
 (5,428) 

(130)
(25,269)

3,185  

(25,399)

2018
£’000

19,005
13,437

32,442

2017
£’000

6,628
(767)

5,861

2018 
£’000  

3,950 
(520) 
– –

3,430 

Kin + Carta Annual Report and Accounts 2018  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
121

Books segment
The Group disposed of its Books segment on 30 April 2018 for total cash consideration of £26.0 million. The trading results of the Books 
segment are summarised as follows:

Revenue 
Operating costs 

Operating profit before Adjusting Items 
Income tax charge 

Profit after tax before Adjusting Items 

Adjusting Items: 
Fixed asset impairment 
Stock impairment 
Restructure of the business 

Adjusting Items before tax 
Income tax credit on Adjusting Items 

Adjusting Items after tax 
Gain on sale of the Books segment 

Total Adjusting Items 

Profit/(loss) from discontinued operations of the Books segment: 
Profit after tax before Adjusting Items 
Adjusting Items 
Gain on sale of the Books segment 

Statutory profit/(loss) after tax  

The net assets of the Books segment as at 30 April 2018 are summarised as follows:

Property, plant and equipment 
Intangible assets 
Deferred tax assets 
Inventories 
Trade and other receivables 
Cash and cash equivalents 
Trade and other payables 
Corporation tax payable 

Net assets 
Selling costs 
Profit on disposal before tax 

Total consideration received 

The fair value of the consideration receivable for the disposal of the Books segment is comprised as follows:

Cash consideration paid on 30 April 2018 

From 
29 July 2017  
to 30 April 2018 
£’000 

52 Weeks to
28 July 2017
£’000

 52,198  
 (48,526) 

 76,465 
(72,387)

3,672  
 (621) 

 3,051  

– 
– 
– 

– 
– 

– 

4,078 
(571)

3,507 

(2,232)
(646)
(1,505)

(4,383)
746 

(3,637)

 5,562  –

 5,562  

(3,637)

3,051 
– 

5,562 –

 8,613  

3,507 
(3,637)

(130)

£’000 
  Assets/(liabilities)

7,350
1
214
3,662
15,519
5,598
(12,966)
(337)

19,041
1,397
5,562

26,000

£’000

26,000

Kin + Carta Annual Report and Accounts 2018Our Figures 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
  
 
122

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS continued

8. Discontinued Operations continued
Books segment continued
The disposal of the Books segment had the following impact on investing cash flows in the current period:

Consideration received in cash and cash equivalents 
Less: 
Cash and cash equivalents at the date of disposal 
Selling costs 

Net cash inflow 

£’000

26,000

(5,598)
(1,397)

19,005

Marketing Activation segment
The Group disposed of its Marketing Activation segment during the period, with the SP Group, Service Graphics and Tactical Solutions 
being disposed of on 2 March 2018 for a total cash consideration of £9.8 million, and St Ives Management Services Limited being 
disposed of on 22 June 2018 for a total cash consideration of £14.2 million. The trading results of the Marketing Activation segment are 
summarised as follows:

Revenue 
Operating costs 

Operating profit before Adjusting Items 
Income tax charge 

Profit after tax before Adjusting Items 

Adjusting Items: 
Goodwill impairment 
Impairment of non-current and current assets   
Restructuring costs 
Amortisation of acquired intangibles 

Adjusting Items before tax 
Income tax credit on Adjusting Items 

Adjusting Items after tax 
Gain on sale of the Marketing Activation segment 

Total Adjusting Items 

Loss from discontinued operations of the Marketing Activation segment: 

Profit after tax before Adjusting Items 
Adjusting Items 
Gain on sale of the Marketing Activation segment 

Statutory loss after tax  

From 
29 July 2017 
to the date  
of disposal 
£’000 

52 Weeks to
28 July 2017
£’000

88,540  
(88,036) 

153,741 
(147,120)

504  
(44) 

460  

6,621
(1,393)

5,228 

(14,482) 
(4,351) 
– 
173 

(18,660) 
– 

(18,660) 
12,772  –

(27,130)
(2,808)
(1,215)
(64)

(31,217)
720 

(30,497)

(5,888) 

(30,497)

£’000 

£’000

460  
(18,660) 
12,772  

5,228 
(30,497)
– 

(5,428) 

(25,269)

Kin + Carta Annual Report and Accounts 2018 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The net assets of the Marketing Activation segment as at the date of disposal are summarised as follows:

Property, plant and equipment 
Goodwill 
Other intangible assets 
Other non-current assets 
Deferred tax assets 
Inventories 
Trade and other receivables 
Cash and cash equivalents 
Trade and other payables 
Provisions 
Corporation tax 

Net assets 

Selling costs 
Profit on disposal before tax 

Total consideration received 

Assets/
(liabilities) 
£’000 

1,740  
14,482  
255  
127  
1,049  
1,929  
26,535  
9,700  
(25,415) 
(844) 
(360) 

Impairment 
£’000 

(1,558) 
(14,482) 
(244) 
(127) 
– 
(1,929) 
(493) 
– 
– 
– 
– 

29,198 

(18,833) 

The fair value of the consideration receivable for the disposal of the Marketing Activation segment is comprised as follows:

Cash consideration paid on 2 March 2018 
Cash consideration paid on 22 June 2018 

Total consideration received 

The disposal had the following impact on investing cash flows in the current period:

Consideration received in cash and cash equivalents 
Less: 
Cash and cash equivalents disposed of 
Selling costs 

Net cash inflow 

9. Pension Finance Charge 

Investment income on defined benefit pension scheme assets (note 29) 
Interest expense on defined benefit pension scheme obligations (note 29) 

2018 
£’000 

(9,035) 
9,359 

324 

123

Total
£’000

182
–
11
–
1,049
–
26,042
9,700
(25,415)
(844)
(360)

10,365

820
12,772

23,957

£’000

9,765
14,192

23,957

£’000

23,957

(9,700)
(820)

13,437

2017
£’000

(8,436)
9,074

638

10. Other Finance Costs

Interest on bank overdrafts and loans 

2018 
£’000 

2017
£’000

(2,694) 

(3,017)

Kin + Carta Annual Report and Accounts 2018Our Figures 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
124

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS continued

11. Tax 
Income tax on the (loss)/profit as shown in the Consolidated Income Statement is as follows:

Continuing operations:

Total current tax charge: 
Current period 
Adjustments in respect of prior periods 

Total current tax charge 

Deferred tax on origination and reversal of temporary differences: 
Deferred tax credit 
Adjustments in respect of prior periods 

Total deferred tax credit  

Total income tax (charge)/credit 

Discontinued operations: 

Total current tax charge: 
Current period 
Adjustments in respect of prior periods 

Total current tax charge 

Deferred tax on origination and reversal of temporary differences: 
Deferred tax credit 
Adjustments in respect of prior periods 

Total deferred tax credit 

Total income tax charge 

Continuing and discontinued operations: 

Total current tax charge: 
Current period 
Adjustments in respect of prior periods 

Total current tax charge 

Deferred tax on origination and reversal of temporary differences: 
Deferred tax credit 
Adjustments in respect of prior periods 

Total deferred tax credit (note 28) 

Total income tax (charge)/credit 

Income tax on the (loss)/profit from continuing operations before and after Adjusting Items is as follows:

Tax charge on Adjusted profit before tax 
Tax credit on Adjusting Items 

Total income tax (charge)/credit 

2018 
£’000 

2017
£’000

(3,588) 
58 

(3,530) 

2,249 
58 

2,307 

(1,223) 

2018 
£’000 

(894) 
35 

(859) 

175 
19 

194 

(665) 

(3,155)
483

(2,672)

3,933
(53)

3,880

1,208

2017
£’000

(1,357)
199

(1,158)

828
(168)

660

(498)

2018 
£’000 

2017
£’000

(4,482) 
93 

(4,389) 

2,424 
77 

2,501 

(1,888) 

2018 
£’000 

(3,659) 
2,436 

(1,223) 

(4,512)
682

(3,830)

4,761
(221)

4,540

710

2017
£’000

(3,020)
4,228

1,208

The blended tax rate used above of 19.04% is based predominantly upon UK corporation tax (19%), US federal tax (35%) and relevant US 
state tax rates. Taxation for other jurisdictions is calculated at the statutory rates prevailing in the respective jurisdictions.

Kin + Carta Annual Report and Accounts 2018  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The tax (charge)/ credit for continuing operations can be reconciled to the loss before tax shown in the Consolidated Income 
Statement as follows:

Loss before tax from continuing operations 
Tax calculated at a rate of 19.04% (2017 – 29.67%) 
Non-deductible charges on impairment of tangible and intangible assets 
Expenses not deductible for tax purposes 
Effect of tax deductible goodwill 
Effect of change in United Kingdom corporate tax rate 
Credit on research and development activities  
Movement in deferred tax on industrial buildings 
Re-assessment of tax losses 
Adjustments in respect of prior periods 

Total income tax (charge)/credit 

Income tax as shown in the Consolidated Statement of Comprehensive Income is as follows:

United Kingdom corporation tax credit at 19.00% (2017 – 19.67%) 
Deferred tax on origination and reversal of temporary differences (note 28)   

Total income tax charge 

Income tax as shown in the Consolidated Statement of Changes in Equity is as follows:

United Kingdom corporation tax credit at 19.00% (2017 – 19.67%) 
Deferred tax on origination and reversal of temporary differences (note 28)   

Total income tax credit 

2018 
£’000 

(31,171) 
5,935 
(1,817) –
(6,546) 
626 
(46) 
244 
290 
(25) 9
116 

(1,223) 

2018 
£’000 

1,258 
(2,989) 

(1,731) 

2018 
£’000 

– 
74 

74 

125

2017
£’000

(19,167)
5,687

(7,541)
634
(143)
307
1,824

431

1,208

2017
£’000

548
(2,132)

(1,584)

2017
£’000

(16)
63

47

UK tax rates
The Finance Act 2015, which provides for reductions in the main rate of corporation tax from 20% to 19% effective from 1 April 2017 
and to 18% effective from 1 April 2020, was substantively enacted on 26 October 2015. In the Finance Act 2016, the Government 
announced further reductions in the main tax rate down to 17% effective from 1 April 2020, which was substantively enacted on  
6 October 2016. These rate reductions have been reflected in the calculation of deferred tax at the balance sheet date.

US tax rates
The tax charges related to US subsidiaries has been calculated using a rate of 33.83% (2017 – 40.19%), following a reduction  
in the US Federal tax rate applicable from 35% to 21%. This was effective from 1 January 2018.

Kin + Carta Annual Report and Accounts 2018Our Figures  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
126

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS continued

12. Acquisitions
Solstice Consulting LLC
In March 2015, the Group acquired 100% of the equity stock of Solstice Consulting LLC (‘Solstice’). Deferred consideration was payable 
in a number of tranches dependent upon the level of EBITDA achieved by Solstice for the calendar years ending 2015, 2016 and 2017. 
As at 3 August 2018 the deferred consideration payable for the remainder of the third tranche was £3.4 million, which was subsequently 
settled in cash in August 2018.

The App Business Limited
In January 2016, the Group acquired 100% of the share capital in The App Business Limited (‘TAB’).Deferred consideration is  
payable in four tranches dependent upon the level of EBITDA achieved by TAB for the years ending 30 April 2016, 30 April 2017,  
30 April 2018 and 30 April 2019. The deferred consideration for the third tranche was £22.0 million with a further £2.0 million  
to be paid in cash if the EBITDA for the year ended 30 April 2019 is equal to or greater than the EBITDA for the year to 30 April 
2018. The Group issued 5.7 million shares in the period and subsequent to the year-end made a cash payment of £9.7 million and 
issued a loan note of £6.8 million to settle the third tranche of deferred consideration. The loan note is exercisable six months after 
issue. The Group expects to settle an estimated liability for the fourth tranche of deferred consideration, of £2.0 million in the financial 
year 2020. 

The deferred consideration is treated as follows:

Solstice 
TAB – Third Tranche 
TAB – Fourth Tranche 

Deferred 
consideration  
payable as at  
3 August  
2018 
£’000 

Deferred 
consideration 
accrued as 
share-based 
payments 
£’000 

Deferred 
consideration
to be expensed
in future
periods 
£’000 

3,352 
16,523 
1,295 

21,170 

− 
4,379 
− 

4,379 

− 
1,129 
705 

1,834 

As at 3 August 2018, deferred/contingent consideration payable of £21.2 million has been recorded as a liability in the Group’s 
Consolidated Balance Sheet.

The movement in deferred consideration is as follows: 

Deferred consideration payable as at 28 July 2017 
Amounts paid in current period 
Deferred consideration charged in current period 

Deferred consideration payable as at 3 August 2018 

Total
£’000

3,352
22,031
2,000

27,383

£’000

15,920
(16,518)
21,768

21,170

Sensitivity Analysis
The significant unobservable input used in the fair value measurement of the deferred/contingent consideration payable is future 
incremental EBITDA of TAB. A significant decrease in EBITDA in TAB would result in a decrease in deferred consideration payable.

As at the balance sheet date the Group has recorded the maximum possible level of deferred consideration payable in respect  
of Solstice and TAB.

Cash outflow related to acquisitions made in prior periods
The total impact on investing cash outflows in the current period related to acquisitions made in prior periods is as follows:

TAB – working capital 
TAB – deferred consideration 
Solstice – deferred consideration 

Net cash outflow 

2018
£’000

381
3,767
12,370

16,518

Kin + Carta Annual Report and Accounts 2018 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
127

13. Dividends

Final dividend paid for the 52 weeks ended 29 July 2016 
Interim dividend paid for the 26 weeks ended 27 January 2017 
Final dividend paid for the 52 weeks ended 28 July 2017 
Interim dividend paid for the 27 weeks ended 2 February 2018 

Dividends paid during the period 

Proposed final dividend at the period end of 1.30p per share (2017 – 1.30p per share) 

Per 
share 

5.45p 
0.65p 
1.30p 
0.65p 

– 

1.30p 

2018 
£’000 

− 
− 

1,857 −
927 −

2,784 

1,993 –

2017
£’000

7,777
928

8,705

The proposed final dividend is subject to approval by shareholders at the 2018 Annual General Meeting and has not been included as a 
liability in these financial statements.

14. Earnings Per Share
The calculation of the basic and diluted earnings per share is based on the following data:

Number of shares

Weighted average number of ordinary shares for the purposes of basic and diluted earnings per share 

146,654 

142,642

2018 
‘000 

2017
‘000

Earnings per share

Continuing operations: 
Earnings/(loss) and basic and diluted earnings/(loss) per share 
Adjusted earnings and Adjusted basic earnings per share 
Adjusting Items 

Loss and basic and diluted loss per share 

Discontinued operations: 
Earnings/(loss) and basic and diluted earnings/(loss) per share 
Adjusted earnings and Adjusted basic earnings per share 
Adjusting Items 

Earnings/(loss) and basic and diluted earnings/(loss) per share 

Continuing and discontinued operations: 
Earnings/(loss) and basic and diluted earnings/(loss) per share 
Adjusted earnings and Adjusted basic earnings per share 
Adjusting Items 

Loss and basic and diluted loss per share 

2018 

2017

Earnings/(loss) 
£’000 

Earnings/(loss) 
per share 
pence 

Earnings/(loss) 
£’000 

Earnings/(loss)
per share
pence

14,812 
(47,206) 

10.10 
(32.19) 

10,369 
(28,328) 

(32,394) 

(22.09) 

(17,959) 

7.27
(19.86)

(12.59)

3,511 
(326) 

3,185 

2.39 
(0.22) 

2.17 

8,735 
(34,134) 

(25,399) 

6.12
(23.93)

(17.81)

18,323 
(47,532) 

12.49 
(32.41) 

19,104 
(62,462) 

(29,209) 

(19.92) 

(43,358) 

13.39
(43.79)

(30.40)

Kin + Carta Annual Report and Accounts 2018Our Figures 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
128

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS continued

15. Property, Plant and Equipment

Cost: 
At 29 July 2016 
Additions 
Disposals 
Reclassification – investment property 
Reclassification – freehold property 
Foreign exchange 

At 28 July 2017 
Additions 
Disposals – continuing operations 
Disposals – discontinued operations (note 8) 
Reclassification – investment property 
Reclassification – asset under construction 
Foreign exchange 

At 3 August 2018 

Accumulated depreciation and impairment:   
At 29 July 2016 
Charge for the period 
Impairment  
Disposals 
Reclassification – freehold property 
Reclassification – investment property 
Foreign exchange 

At 28 July 2017 
Charge for the period 
Disposals – continuing operations 
Disposals – discontinued operations (note 8) 
Impairment – discontinued operations (note 8)  
Reclassification – investment property 
Foreign exchange 

At 3 August 2018 

Net book value: 
At 3 August 2018 

At 28 July 2017 

Land and  
buildings  
Freehold 
£’000 

Land and 
buildings 
Long leases 
£’000 

Plant and 
machinery 
£’000 

Fixtures, fittings,
equipment and
motor vehicles 
£’000 

17,244 
– 
(6) 
(1,733) 
179 
– 

15,684 
– 
(1,600) 
– 
(13,821) 
– 
– 

263 

3,981 
297 
– 
(2) 
180 
(321) 
– 

4,135 
36 
(148) 
– 
– 
(3,834) 
– 

189 

5,671 
256 
(150) 
– 
(179) 
3 

5,601 
586 
(262) 
(3,143) 
– 
306 
13 

3,101 

2,766 
572 
217 
(137) 
(180) 
– 
(2) 

3,236 
433 
(195) 
(3,144) 
577 
– 
3 

89,339 
2,283 
(1,939) 
– 
(14) 
(5) 

89,664 
3,452 
(2,069) 
(85,214) 
– 
(1,122) 
27 

8,767 
526 
(154) 
– 
14 
3 

9,156 
372 
(426) 
(7,316) 
– 
816 
30 

Total
£’000

121,021
3,065
(2,249)
(1,733)
–
1

120,105
4,410
(4,357)
(95,673)
(13,821)
–
70

4,738 

2,632 

10,734

72,531 
4,053 
4,350 
(1,913) 
– 
– 
(8) 

79,013 
2,404 
(2,014) 
(78,050) 
929 
– 
16 

6,184 
1,037 
407 
(142) 
– 
– 
– 

7,486 
796 
(361) 
(6,947) 
52 
– 
10 

1,036 

1,596 

1,670 

85,462
5,959
4,974
(2,194)
–
(321)
(10)

93,870
3,669
(2,718)
(88,141)
1,558
(3,834)
29

4,433

6,301

26,235

910 

2,298 

74 

11,549 

2,191 

2,365 

2,440 

10,651 

The amount of fully depreciated property, plant and equipment as at period end was £3.1 million (2017 – £62.0 million). 

Details on the impairment and disposal of items related to discontinued operations can be found in note 8. 

Kin + Carta Annual Report and Accounts 2018 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
129

Investment 
Property
£’000

– 
13,821 
(6,427)

7,394 

– 
3,834 
236 
(1,146)

2,924 

4,470 

– 

16. Investment Property

Cost: 
At 28 July 2017 
Reclassification – freehold property 
Reclassification – asset held for sale 

At 3 August 2018 

Accumulated depreciation: 
At 28 July 2017 
Reclassification – freehold property 
Charge 
Reclassification – asset held for sale 

At 3 August 2018 

Net book value: 
At 3 August 2018 

At 28 July 2017 

As at 3 August 2018, the fair value of investment properties is not materially different from its net book value of £4.5 million.  
This was arrived at on the basis of a valuation carried out by Matthews & Goodman, independent valuers not connected with  
the Group. The valuation conforms to International Valuation Standards.

An amount in relation to rental income from investment properties of £0.3 million (2017 – £0.9 million) has been recognised  
in the Consolidated Income Statement.

The Group has freehold land with a net book value of £2.2 million (2017 – £2.2 million), of which £0.2 million is classified as  
investment property and £2.0 is classified as asset held for sale (note 17). These assets have not been depreciated.

17. Asset Held for Sale
Following the disposal of SP Group and the acquirer giving notice on a lease on a property owned by the Group, the property  
is being marketed for sale and is classified as an asset held for sale, with a carrying value of £5.3 million.

Kin + Carta Annual Report and Accounts 2018Our Figures  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
130

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS continued

18. Goodwill and Other Intangible Assets

Cost and carrying amount of goodwill: 
At 29 July 2016 
Impairment 
Foreign exchange 

At 28 July 2017 
Impairment  
Impairment – discontinued operations 
Foreign exchange 

At 3 August 2018 

£’000

135,633
(27,130)
173

108,676
(9,564)
(14,482)
112

84,742

The goodwill impairment charge in the current period relates to Hive as detailed in note 7. The exchange rate movement of  
£0.1 million (2017 – £0.2 million) relates to Solstice’s goodwill, which is denominated in US Dollars.

The impairment charge of £27.1 million in the prior year comprises £21.1 million in respect of SP Group Ltd, £2.5 million in respect 
of Service Graphics Ltd and £3.5 million in respect of Tactical Solutions UK Ltd all part of the Marketing Activation segment that was 
divested during the period.

Details of the impairment relating to the discontinued operations can be found in note 8. 

Goodwill is allocated amongst the following cash-generating units (‘CGUs’):

Continuing operations: 
Amaze 
Realise 
AmazeRealise 
Branded3 
Data Marketing 
Edit Agency 
Hive 
Incite 
Pragma 
Fripp, Sandeman and Partners 
Solstice 
The App Business 

Discontinued operations: 
Service Graphics 
Tactical Solutions 

2018 
£’000 

2017
£’000

–  
–  
31,294 
–  
–  
23,522 
5,500 
601 
886 
–  
14,561 
8,378 

84,742 

–  
–  

11,551
19,743
– 
7,774
15,748
– 
15,062
601
218
668
14,449
8,378

94,192

12,452
2,032

84,742 

108,676

During the period the Data Marketing businesses and Branded3 were merged to create a new agency, Edit, that is now able to offer 
a single data offering to its clients. The goodwill of these CGUs has been combined to better reflect this new proposition. In the prior 
period the Data Marketing CGU represented Occam and Response One.

Amaze and Realise continue to work closely under a single brand, AmazeRealise, and a common management structure. The goodwill 
of these CGUs has been combined under AmazeRealise.

At the period end Pragma acquired the trading assets and liabilities held by Fripp, Sandeman and Partners to enhance its retail offering 
and to benefit from the synergies generated by the merger. The goodwill related to Fripp, Sandeman and Partners of £0.7 million is 
now included within Pragma’s goodwill.

The Group assessed these CGUs prior to the amalgamation of goodwill as defined above and no impairments were identified.  
The Group tests goodwill annually for impairment or more frequently if there are indications that goodwill might be impaired. 

Kin + Carta Annual Report and Accounts 2018 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
131

Current period
The recoverable amounts of the CGUs are determined using a value-in-use calculation. The key assumptions for the value-in-use 
calculations are those regarding discount rates, terminal growth rates and cash flow forecasts in the medium term. Management 
estimates discount rates using pre-tax rates that reflect current market assessments of the time value of money and the risks  
specific to the CGUs. The Group prepares cash flow forecasts derived from five-year forecasts. These include Board approved  
two year forecasts for the financial periods 2019 and 2020 and forecasts based on a nominal revenue growth rate of 2.6% for the 
financial periods 2021, 2022 and 2023. The rate is calculated using a real growth rate of 0.6% and a long-term inflation rate of 2.0%  
(in line with the Bank of England’s target for this measure), giving a nominal growth rate of 2.6%. A terminal nominal growth rate of  
2.0% (2017 – 2.6%) has been used in the value-in-use calculation to derive the terminal value for each CGU.

The pre-tax discount rate used for all the CGUs, other than Solstice, was 10.7% (2017 – 10.7%). The pre-tax discount rate used for 
Solstice, a US based subsidiary, was 12.6% (2017 –11.8%).

The key assumptions used in the value-in-use calculations and the sensitivities to short-term revenue growth and pre-tax discount  
rate assumptions are detailed below.

AmazeRealise 
Edit  
Hive 
Incite 
Pragma 
Solstice 
The App Business 

Value-in-use assumptions: 

Pre-tax discount rate 

Excess of value-in-use 
over carrying value 
(£’000) 

Sensitivity of value-in-use to changes  
in key growth assumption:

Cumulative revenue
decline in five-year 
forecast calculation 
resulting in potential 
impairment 

Increase to pre-tax
discount rate
resulting in potential
impairment

10.7% 
10.7% 
10.7% 
10.7% 
10.7% 
12.6% 
10.7% 

79,451 
4,402 
Nil 
26,628 
17,161 
92,053 
79,152 

27.3% 
4.2% 
– 
99.4% 
84.4% 
50.3% 
39.0% 

18.9%
1.4%
–
102.9%
80.4%
51.9%
43.4%

Reasonably possible changes in key assumptions:
During the period the Data Marketing businesses and Branded3 were consolidated under the Edit brand in order to best support the 
expanding digital and data requirements of clients. The current priority within Edit is to ensure that our offerings are fully compliant with, 
and so able to benefit from, the new General Data Protection Rules (GDPR) which were implemented in May 2018. As at the reporting 
date, the long-term impact of the introduction of GDPR continues to be uncertain. The impact could have the potential to negatively 
impact the sector and so affect our five-year forecasts and projected revenue growth rates. 

An impairment of £9.6 million was recorded against Hive’s goodwill in the period due to a decline in revenue. Since the period end Hive 
has experienced an increase in new business wins. However due to the evolving technologies in the Health sector and given that the 
projected revenue growth for Hive is dependent on a number of key clients, the loss of a key client, could potentially result in a further 
goodwill impairment of up to £5.5 million.

Kin + Carta Annual Report and Accounts 2018Our Figures 
 
 
 
 
 
 
 
 
 
 
 
 
 
132

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS continued

18. Goodwill and Other Intangible Assets continued
Other intangible assets

Cost: 
At 29 July 2016 
Additions 
Disposals 
Foreign exchange 

At 28 July 2017 
Additions 
Disposals – discontinued operations (note 8) 
Disposals – continuing operations 
Foreign exchange 

At 3 August 2018 

Accumulated amortisation: 
At 29 July 2016 
Charge for the period 
Impairment  
Disposals 
Foreign exchange 

At 28 July 2017 
Charge for the period 
Impairment (note 7) 
Disposals – discontinued operations (note 8) 
Disposals – continuing operations 
Impairment – discontinued operations (note 8)  
Foreign exchange 

At 3 August 2018 

Net book value: 
At 3 August 2018 

At 28 July 2017 

Computer  
software 
£’000 

Customer 
relationships 
£’000 

Proprietary
techniques 
£’000 

Trademarks 
£’000 

Total
£’000

11,046 
311 
(207) 
– 

11,150 
149 
(4,055) 
(302) 
3 

36,466 
– 
– 
23 

36,489 
– 
(6,840) 
– 
14 

6,945 

29,663 

9,767 
675 
308 
(207) 
– 

10,543 
271 
– 
(4,043) 
(289) 
23 
– 

22,125 
3,769 
– 
– 
(7) 

25,887 
3,291 
– 
(6,840) 
– 
221 
25 

6,505 

22,584 

45,915 
– 
– 
121 

46,036 
– 
– 
– 
79 

46,115 

11,090 
5,834 
– 
– 
(14) 

16,910 
4,799 
2,518 
– 
– 
– 
53 

24,280 

3,231 
– 
– 
13 

3,244 
– 
– 
– 
7 

3,251 

442 
346 
– 
– 
(1) 

787 
322 
– 
– 
– 
– 
3 

96,658
311
(207)
157

96,919
149
(10,895)
(302)
103

85,974

43,424
10,624
308
(207)
(22)

54,127
8,683
2,518
(10,883)
(289)
244
81

1,112 

54,481

440 

607 

7,079 

10,602 

21,835 

29,126 

2,139 

2,457 

31,493

42,792

Impairments to other intangibles relating to the proprietary techniques in Hive and Fripp, Sandeman and Partners are detailed in note 7.

The research and development costs incurred during the period were estimated at £1.1 million.

Customer relationship assets include customer contracts, order backlogs and non-contractual customer relationships. Proprietary 
techniques include models, algorithms and processes that are used to generate revenue from customers. These assets are recorded at 
fair value at the date of acquisition and are amortised over their estimated useful lives. Material customer relationships and proprietary 
techniques are disclosed below.

Customer relationships: 
  AmazeRealise 
  Edit 
  Incite 
  Solstice 
  TAB 
  Other customer relationships 

Remaining 
Amortisation 
Period  
(Months) 

44 
37 
19 
7 
– 
– 

2018 
£’000 

2017
£’000

1,767  
3,467  
1,565  
280  
–  
–  

7,079  

2,249 
4,398 
2,553 
755 
298 
349 

10,602 

Kin + Carta Annual Report and Accounts 2018  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
133

Remaining 
Amortisation 
Period  
(Months) 

67 
– 
50 
79 
90 
– 

2018 
£’000 

2017
£’000

4,892  
–  
1,004  
6,718  
9,221  
–  

21,835  

5,768 
3,026 
1,244 
7,679 
10,450 
959 

29,126 

2018 
£’000 

2017
£’000

3 3

3 3

Proprietary techniques: 
  AmazeRealise 
  Hive 
  Pragma 
  Solstice 
  TAB 
  Other proprietary techniques 

19. Available For Sale Asset

Carried at fair value: 
Unlisted ordinary shares 

Total non-current financial asset 

As at 3 August 2018, the Group held a non-controlling interest of 9.0% in Ebeltoft Corporation Limited. These shares are not held  
for trading and accordingly are classified as available for sale.

20. Investment in Joint Arrangement

Balance at 28 July 2017 
Dividend 
Loan repayment 
Share of results of joint arrangement 
Foreign exchange 

Balance at 3 August 2018 

   Share of net assets 
 of joint arrangement
£’000

517
(382)
(494)
569
13

223

The Group holds a 50% interest in Loop Integration LLC, incorporated in Chicago, USA. The principal operation of the company is an 
ecommerce consultancy specialising in Hybris software integration. During the period, Loop repaid £0.5 million of loans to the Group and 
paid a dividend of £0.4 million. 

21. Inventories

Raw materials 
Work-in-progress 
Finished products 

2018 
£’000 

– 
– 
– 

– 

2017
£’000

3,762
1,927
564

6,253

Kin + Carta Annual Report and Accounts 2018Our Figures  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
134

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS continued

22. Other Financial Assets
Trade and other receivables

Amounts receivable for the sale of goods and services 
Allowance for doubtful debts 

Trade receivables  
Accrued income 
Other receivables 
Prepayments and other assets 

2018 
£’000 

25,859 
(1,456) 

24,403 
10,687 
251 
5,110 

40,451 

The Directors consider that the carrying amount of trade and other receivables is approximately equal to their fair value.

Non-current assets

Other receivables 

Cash and cash equivalents

Cash and cash equivalents 

2017
£’000

72,501
(1,991)

70,510
11,905
2,396
6,252

91,063

2017
£’000

13

2017
£’000

2018 
£’000 

13 

2018 
£’000 

14,398 

25,651

Cash and cash equivalents comprise cash held by the Group and short-term bank deposits with an original maturity of six months  
or less. The carrying amounts of these assets approximate to their fair value.

23. Derivative Financial Instruments
Derivative financial assets

Forward foreign currency contracts  

Derivative financial liabilities

Forward foreign currency contracts  

All forward foreign currency contracts are designated and effective as hedging instruments.

24. Trade and Other Payables

Trade payables 
Accruals for goods and services 
Other taxes, social security and employee related liabilities 
Other payables 

The Directors consider that the carrying amount of trade and other payables approximates to their fair value.

2018 
£’000 

291 

2018 
£’000 

62 

2017
£’000

45

2017
£’000

17

2018 
£’000 

8,920 
9,366 
12,772 
4,793 

35,851 

2017
£’000

41,733
14,860
16,981
5,965

79,539

Kin + Carta Annual Report and Accounts 2018 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
25. Loans 

Bank loans (all repayable within six months): 
Current liabilities 
Non-current liabilities  

135

2018 
£’000 

2017
£’000

40,363 
– 

–
80,245 

Bank loans
During the current period the Group reduced its revolving credit facility from £125 million to £95 million. Up to £15 million could be 
drawn as an overdraft facility. Interest on loan drawdowns was charged at LIBOR plus a margin which varies between 1.65% and 2.60%, 
depending on the ratio of the Group’s net debt to EBITDA excluding Adjusting Items. Interest on overdraft drawdowns was charged at 
1.65% over UK base rate. 

As at 3 August 2018, the Group’s outstanding loans within this facility were £40.4 million (2017 – £80.2 million). The undrawn 
portion of this facility at 3 August 2018 was £54.6 million (2017 – £44.8 million). 

Subsequent to the period end, the Group entered into a new revolving loan credit facility of £85.0 million, replacing the previous  
loan facility, which is due to expire on 30 November 2022.

The Directors consider that the carrying amount of the loans approximates to their fair value.

26. Deferred Income

Advance billings and other deferred income 

27. Provisions

Balance at 29 July 2016 
Charged to the Consolidated Income Statement 
Utilised during the period 

Balance at 28 July 2017 
Charged to the Consolidated Income Statement 
Discontinued operations – disposal 

Balance at 3 August 2018 

Current  
Non-current 

2018 
£’000 

4,915 

2017
£’000

7,141

Provision for  
repairs 
£’000 

Provision for
reorganisation 
£’000 

2,185 
106 
(80) 

2,211 
111 
(844) 

1,478 

96 
1,382 

1,478 

31 
850 
(881) 

– 
1,290 
– 

1,290 

823 
467 

1,290 

Total
£’000

2,216
956
(961)

2,211
1,401
(844)

2,768

919
1,849

2,768

Provision for repairs
Where the Group is committed under the terms of a lease to make repairs to leasehold premises, a provision for repairs is made for these 
estimated costs over the period of the lease. It is anticipated that these liabilities will crystallise between 2019 and 2025.

Provision for reorganisation
The provision for reorganisation comprises redundancy payments, onerous property and other costs of which £0.8 million is payable 
within 12 months and £0.5 million is payable between 2020 and 2021. 

Kin + Carta Annual Report and Accounts 2018Our Figures 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
136

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS continued

28. Deferred Tax
Deferred income taxes are calculated in full on temporary differences under the liability method using a principal tax rate of 17%  
for UK operations (2017 – 17%) and 33.83% for US operations (2017 – 40.13%).

The net movement in the deferred tax assets and deferred tax liabilities is as follows:

At the beginning of the period 
Disposal – discontinued operations 
Credit to the Consolidated Income Statement (note 11) 
Items taken to Other Comprehensive Income (note 11) 
Items taken directly to equity (note 11) 
Foreign exchange  

At the end of the period 

The individual movements in deferred tax liabilities/(assets) are as follows:

Balance at 29 July 2016 
(Credit)/charge to the Consolidated  
  Income Statement 
Items taken directly to  
  Other Comprehensive Income  
Items taken directly to equity  
Foreign exchange 

Balance at 28 July 2017 
Disposal – discontinued operations 
(Credit)/charge to the Consolidated  
  Income Statement 
Items taken directly to  
  Other Comprehensive Income  
Items taken directly to equity  
Foreign exchange 

Balance at 3 August 2018 

Accelerated  
tax  
depreciation 
£’000 

Retirement 
benefits 
obligations 
£’000 

1,875 

(4,751) 

(2,078) 

(108) 

– 
– 
2 

(201) 
1,129 

2,132 

– 

(2,727) 
– 

(153) 

54 

– 
– 
(8) 

767 

2,989 
– 
– 

316 

Rolled over 
capital gains 
£’000 

81 

(12) 

– 
– 
– 

69 
– 

– 

– 
– 
– 

2018 
£’000 

921 
1,208 –
(2,501) 
2,989 
74 
363 7

3,054 

Share 
options 
£’000 

Acquired
intangible
assets 
£’000 

(107) 

6,979 

2017
£’000

3,259

(4,540)
2,132
63

921

Total
£’000

3,259

14 

– 
63 
– 

(30) 
– 

(2,114) 

(4,540)

– 
– 
5 

4,870 
(37) 

2,132
63
7

921
1,208

Short-term 
timing 
differences 
£’000 

(818) 

(242) 

– 
– 
– 

(1,060) 
116 

(202) 

(223) 

(1,977) 

(2,501)

– 
– 

– 
74 
– 

– 
– 
371 

69 

(1,146) 

(179) 

3,227 

Deferred tax assets and liabilities are classified in the balance sheet as follows:

Deferred tax assets 
Deferred tax liabilities 

2018 
£’000 

(1,264) 
4,318 

3,054 

Deferred tax assets and liabilities are offset when there is a legally enforceable right to set off current tax assets against current tax 
liabilities and when the deferred income taxes relate to the same fiscal authority. 

Unrecognised gross tax losses, all of which have an unlimited life, are as follows:

Unrecognised trading losses 
Unrecognised capital losses 

2018 
£’000 

895 
15,113 

16,008 

2017
£’000

2,359
10,782

13,141

At the period end, the amount of future tax deductible charges in relation to goodwill amortisation in respect of which no deferred tax 
assets have been recognised is £21.5 million.

2,989
74
363

3,054

2017
£’000

(375)
1,296

921

Kin + Carta Annual Report and Accounts 2018 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
137

29. Retirement Benefits
Defined contribution schemes
The Group operates defined contribution schemes for all qualifying employees. The assets of the schemes are held separately  
from those of the Group in funds under control of the trustees. Payments to the schemes are expensed to the Consolidated  
Income Statement as they fall due. The total expense recognised in the Consolidated Income Statement for continuing operations  
of £2.0 million (2017 – £2.0 million) represents contributions payable to these schemes by the Group at rates specified in the rules  
of the schemes. At 3 August 2018, contributions of £0.3 million (2017 – £0.6 million) due in respect of the 2018 reporting period  
had not been paid over to the schemes. The amounts were paid over subsequent to the balance sheet date, within the requisite  
time limits.

St Ives Defined Benefits Pension Scheme 
The Group operates the St Ives Defined Benefits Pension Scheme (‘the Scheme’) with assets held in separate trustee administered funds. 
Pension benefits are linked to a member’s final salary at retirement and their length of service. The Scheme was closed to new entrants 
from 6 April 2002, and closed to future benefit accruals with effect from 31 August 2008. 

The Scheme is a registered scheme under UK legislation and is contracted out of State Second Pension. Following the disposal  
of Clays Limited during the period, the Scheme has one current participating employer, Kin and Carta plc.

The Scheme was established from 30 September 1988 under trust and is governed by the Scheme’s trust deed and rules dated  
23 April 1991 and subsequent amendments. The directors of St Ives Pension Scheme Trustees Limited (‘the Trustees’) are responsible 
for the operation and the governance of the Scheme, including making decisions regarding the defined benefits pension scheme’s 
funding and investment strategy in conjunction with the Company.

The most recent full actuarial valuations of the Scheme assets and the present value of the defined benefits obligations were carried  
out as at April 2016 by Jonathan Punter, Fellow of the Institute of Actuaries, of XPS Pension Group, who is independent of the Group. 
The valuation was updated as at 3 August 2018, and has been calculated on the method and principles agreed for the 6 April 2016 
valuation but allowing for the market prices and yields at 3 August 2018 and updated membership data as at 3 August 2018. 

The present value of the defined benefits obligation, and the related current service cost and past service cost, were measured using 
the projected unit credit method.

The principal assumptions used for the purpose of the actuarial valuations are as follows:

Discount rate 
Expected rate of inflation 
Expected rate of salary increases 
Future pension increases 

Assumed life expectancies for retirement at age of 65 are as follows:

Members retiring immediately 
Members retiring in 20 years' time 

2018 
Per annum 

2017
Per annum

2.70% 
3.05% 
nil 
2.90% 

2.60%
3.05%
nil
2.90%

2018 

2017

Male 

21.4  
22.8  

Female 

23.3  
24.9  

Male 

21.5  
22.9  

Female

23.4 
24.9 

The amount recognised in the Consolidated Balance Sheet in respect of the Group’s Scheme is as follows:

Present value of funded obligations 
Fair value of the Scheme assets 

Retirement benefits (surplus)/obligation 

2018 
£’000 

2017
£’000

351,591 
(353,449) 

370,535
(354,494)

(1,858) 

16,041

Kin + Carta Annual Report and Accounts 2018Our Figures  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
138

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS continued

29. Retirement Benefits continued
St Ives Defined Benefits Pension Scheme continued
Amounts recognised in the Consolidated Income Statement in respect of the Scheme as Adjusting Items are as follows:

Scheme administrative costs (note 7) 
Curtailment credit (note 7) 
Interest expense on Scheme obligations (note 9) 
Investment income on Scheme assets (note 9)   

2018 
£’000 

617 
(1,261) –
9,359 
(9,035) 

(320) 

2017
£’000

756

9,074
(8,436)

1,394

Amounts recognised in the Consolidated Statement of Comprehensive Income in respect of the Scheme are as follows:

Net measurement – (gain)/losses – financial 
Net measurement – losses/(gains) – experience 
Net measurement – gains – demographic 
Return on assets, in excess of interest income recorded in the Consolidated Income Statement 

Changes in the present value of the Scheme obligations are as follows:

Opening defined benefits obligation 
Interest cost 
Net measurement – (gain)/losses – financial 
Net measurement – gains – demographic 
Net measurement – losses/(gains) – experience 
Curtailment credit 
Benefits paid 

Closing defined benefits obligation 

2018 
£’000 

(6,242) 
1,603 
(2,370) 
(3,949) 

2017
£’000

14,225
(2,440)
(5,687)
(15,056)

(10,958) 

(8,958)

2018 
£’000 

370,535 
9,359 
(6,242) 
(2,370) 
1,603 
(1,261) –

(20,033) 

2017
£’000

370,472
9,074
14,225
(5,687)
(2,440)

(15,109)

351,591 

370,535

The Group disposed of its Books segment during the period. As a result of this sale, in-service members who were employed by the Books 
segment at 30 April 2018 became standard deferred members and lost their entitlement to the enhanced revaluation (an extra 0.5% 
p.a.) in future years up until their retirement date. We have therefore calculated the liabilities of these members as at 3 August 2018 as 
standard deferred members. The resulting reduction in liabilities has been shown as a curtailment credit in Adjusting Items in note 7.

The Group has an unconditional right to a refund of any surplus at the end of the Scheme’s duration.

Changes in the fair value of the Scheme assets are as follows:

Opening fair value of Scheme assets 
Interest income on Scheme assets 
Return on assets, in excess of interest income recorded in the Consolidated Income Statement 
Contributions by employer 
Benefits paid 
Scheme administrative cost 

Closing fair value of the Scheme assets 

2018 
£’000 

354,494 
9,035 
3,949 
6,621 
(20,033) 
(617) 

2017
£’000

344,078
8,436
15,056
2,789
(15,109)
(756)

353,449 

354,494

Kin + Carta Annual Report and Accounts 2018 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The fair value of the Scheme assets at the balance sheet date is analysed as follows:

Equity instruments 
Bonds 
Other  

139

Value at  
3 August  
2018 
£’000 

188,686 
146,602 
18,161 

Value at
28 July
2017
£’000

196,081
151,381
7,032

353,449 

354,494

The Scheme’s assets do not include any of the Group’s own financial instruments, nor any property occupied by, or other assets used 
by, the Group. 

The Scheme exposes the Group to actuarial risks such as market (investment) risk, interest rate risk, inflation risk and longevity risk. 
The defined benefits pension scheme does not expose the Group to any unusual scheme-specific or company-specific risk.

Investment risk: the Scheme holds some of its investments in asset classes, such as equities, which have volatile market values  
and, while these assets are expected to provide the best returns over the long-term, any short-term volatility could cause  
additional funding to be required. Derivative contracts are used from time to time which would limit losses in the event of  
a fall in equity markets.

Interest rate risk: the Scheme’s liabilities are assessed using market rates of interest to discount the liabilities and are therefore subject 
to any volatility in the movement of the market rate of interest. The net interest income or expense recognised as an Adjusting Item in 
the Consolidated Income Statement is also calculated using the market rate of interest. The Scheme’s swap investments are expected 
to provide a degree of protection from any movement in the market rate of interest.

Inflation risk: a significant proportion of the benefits under the Scheme are linked to inflation. Although the Scheme’s assets are 
expected to provide a hedge against inflation over the long term, rising inflation over the short-term could lead to an increase in the 
deficit. The Scheme’s swap investments are expected to provide a degree of protection from any short-term inflationary movements.

Longevity risk: in the event that members live longer than assumed the liabilities may be understated, and thus increasing any deficit.

A sensitivity analysis of the principal assumptions used to measure the defined benefits pension obligation as at 3 August 2018  
is analysed as follows:

Discount rate 
Rate of Inflation (RPI) 
Assumed life expectancy at age 65 

Change in 
assumption 

Impact on the defined 
benefits pension obligation 

Increase by 0.5% 
Increase by 0.5% 
Increase by 1 year 

Decrease by 8%
Increase by 6%
Increase by 4%

The Scheme’s investment strategy is to invest broadly 65% in return-seeking assets and 35% in matching assets (mainly government 
bonds). The strategy reflects the Scheme’s liability profile and the Trustees’ and Group’s attitude to risk.

As at 3 August 2018, 56% of the plan assets are quoted in active markets and 44% are unquoted.

The last funding valuation of the Scheme was as at 6 April 2016 and revealed a funding deficit of £42.8 million The Company agreed to 
pay £3.4 million over the year to 31 March 2018 and then £2.6 million per year with a view to eliminating the shortfall by August 2026. 
The Company has also agreed to pay £0.4 million per year towards the cost of running the Scheme.

The liabilities of the Scheme are based on the current value of expected benefit payment cash flows to members of the Scheme over the 
next 75 years. The average duration of the liabilities is approximately 20 years.

Following the disposal of the Books segment in the period, the Scheme has one current participating employer; Kin and Carta plc. Kin 
and Carta plc is responsible for paying all contributions to the Scheme. Kin and Carta plc is also liable for all the liabilities on wind-up or 
withdrawal from the Scheme in accordance with the Scheme’s trust deed and rules.

Kin + Carta Annual Report and Accounts 2018Our Figures 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
140

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS continued

30. Financial Instruments
The financial instruments by category are as follows:

Financial instrument category 

Trade and other receivables 
Cash and cash equivalents 
Trade and other payables 
Derivative financial instruments – Assets 
Derivative financial instruments – Liabilities 
Deferred consideration payable 
Bank borrowings  

Note 

22 
22 
24 
23 
23 
12 
25 

Classification 

Loans and receivables 
Loans and receivables 
Other financial liabilities 
Derivative instrument 
Derivative instrument 
Other financial liabilities 
Other financial liabilities  

Amortised 
cost 
£’000 

40,451 
14,398 
35,851 
– 
– 
– 
40,363 

Fair value
through
profit and loss
£’000

–
–
–
291
62
21,170
–

31. Financial Risk Management
The Group’s Treasury function is responsible for managing the Group’s exposure to financial risk and operates within a defined set of 
policies and procedures reviewed and approved by the Board. 

These risks include market risk (including currency risk, fair value interest rate risk and price risk), credit risk, liquidity risk and cash 
flow interest rate risk. The Group does not enter into or trade financial instruments, including derivative financial instruments, for 
speculative purposes.

As at 3 August 2018, the Group’s borrowings consisted of various loan drawdowns under the Group’s revolving multicurrency loan 
facility and all of the Group’s borrowings were set to mature within one to six months. The loan drawdowns are interest bearing and are 
recorded on an undiscounted basis. Under the terms of the new and previous facility the Group has the right to renew these borrowings 
until the expiration of the facility.

Interest rate risk
The Group carries a cash flow risk where there are changes in the interest rate levied on the Group’s borrowings as currently interest 
on the Group’s borrowings is at floating rates. The Group finances its operations through a mixture of retained earnings and bank 
borrowings. Group policy is to constantly review the exposure risk to interest rate fluctuations in relation to the risk as a proportion of 
Group earnings and wherever possible with matching short-term deposits of surplus funds. The Group is not subject to fair value interest 
rate risk as the majority of debt is at floating rates.

Interest rate management
An analysis of financial assets and liabilities exposed to interest rate risk by currency is set out below:

Financial assets subject to interest rate risk

Sterling 
US Dollar 
Euro 
Singapore Dollar 
Argentine Peso 
Chinese Yuan  

2018 
£’000 

1,499 
11,865 
799 
95 
115 
25 

14,398 

2017
£’000

18,341
5,563
1,477
68
106
96

25,651 

The Group’s financial assets comprise cash and cash equivalents, all of which attract interest at the relevant base rate.

Kin + Carta Annual Report and Accounts 2018 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
Financial liabilities subject to interest rate risk

Sterling bank loans 
US Dollar bank loans 

141

2018 
£’000 

25,000 
15,363 

40,363 

2017
£’000

65,000
15,245

80,245

The Group’s financial liabilities comprise loan borrowings which bear interest at floating rates based upon Sterling and US Dollar 
LIBOR, and overdraft borrowings which bear interest at floating rates based upon UK bank base rate.

Interest rate sensitivity analysis 
The analysis shows the additional charge to the Consolidated Income Statement assuming that the amount of the liability outstanding at 
the balance sheet date was outstanding for the entire period.

100% movement in Sterling LIBOR 

2018 
£’000 

324 

2017
£’000

230

The changes would not have impacted other equity reserves as all interest bearing financial assets and liabilities are subject to floating 
interest rates and their fair values do not fluctuate with changes in interest rates.

Foreign exchange risk
From time to time the Group enters into contracts to supply services to customers trading in the following regions:

•  Europe at prices denominated in Euros
•  USA at prices denominated in US Dollars
•  Singapore at prices denominated in Singapore Dollars
•  China at prices denominated in Chinese Yuan

Forward foreign exchange contracts
The Group enters into forward foreign exchange contracts to cover specific foreign currency payments and receipts and to manage  
the risk associated with anticipated sale and purchase transactions. 

Forward foreign exchange contracts have been used to hedge the exchange rate risk arising from these commitments which are 
designated as cash flow hedges. As at 3 August 2018, the aggregate amount of unrealised profits under forward foreign exchange 
contracts deferred in the hedging reserve relating to the exposure on trade receivables and anticipated sale transactions amounted  
to £0.3 million. It is anticipated that the sales receipts will occur in the 12 months following the balance sheet date. 

The following table details the forward currency contracts outstanding at the period end:

Buy US Dollars (up to 12 months) 
Sell Euros (up to 12 months) 

Average 
exchange rate 
Sterling : foreign  
currency 

1.47  
1.13  

Foreign 
currency 
‘000 

2,814  
1,849  

Contract 
value 
£’000 

1,921  
1,634  

Notional
value
£’000

2,161 
1,646 

Exchange rate sensitivity analysis
As at 3 August 2018, $20 million dollars were drawn in US dollars on the revolving credit facility. 

Subsequent to the period end, the Group exercised a forward contract in order to settle the final tranche of the deferred/contingent 
consideration relating to the acquisition of Solstice Consulting LLC of US$4.4 million with a sterling equivalent of £3.1 million.  

Both of these liabilities are subject to exchange rate risk.

Kin + Carta Annual Report and Accounts 2018Our Figures  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
142

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS continued

31. Financial Risk Management continued
Credit risk
The Group’s principal financial assets are bank balances and cash, trade and other receivables, which represent the Group’s  
maximum exposure to credit risk in relation to financial assets. The Group’s credit risk is primarily attributable to its trade receivables. 
The amounts presented in the Consolidated Balance Sheet are net of allowances for doubtful receivables, estimated by the Group’s 
management based on prior experience and their assessment of the current economic environment. The Group’s credit risk  
is relatively low as the Group maintains credit insurance for all of its UK and US operations up to a maximum aggregate claim  
in any one year of £8.5 million. In addition, its UK subsidiaries’ sales are principally with a large number of counterparties and 
customers in the UK, and are denominated in Sterling.

Before accepting any new customer, the Group uses an external credit scoring system to assess the potential customer’s credit  
quality and defines credit limits by customer. Limits and scoring attributed to customers are reviewed regularly.

Included in the Group’s trade receivables balance are debtors with a carrying amount of £5.7 million (2017 – £6.0 million) which are 
past due at the reporting date for which the Group has not provided as there has not been a significant change in credit quality and 
the amounts are still considered recoverable. The Group does not hold any collateral over these balances.

 Ageing of impaired receivables

Between 0 and 59 days 
Between 60 and 89 days 
Between 90 and 119 days 
120 days and above 

Movement in the allowance for doubtful debts

Balance at the beginning of the period  
Impairment losses recognised  
Amounts written off as uncollectible 
Impairment losses reversed 

Balance at the end of the period  

2018 
£’000 

343 
430 3
346 
337 

1,456 

2018 
£’000 

1,991 
166 
– 
(701) 

1,456 

2017
£’000

318

332
1,338

1,991

2017
£’000

1,326
1,126
(319)
(142)

1,991

In determining the recoverability of a trade receivable the Group considers any change in the quality of the trade receivable from the 
date the credit was initially granted up to the reporting date. The concentration of credit risk is limited due to the customer base being 
large and unrelated, and being covered by credit insurance arrangements. Accordingly, the Directors believe that there is no further 
credit provision required in excess of the allowance for doubtful debts.

Ageing of past due but not impaired receivables

Ageing of past due but not impaired: 
Between 0 and 59 days 
Between 60 and 89 days 
Between 90 and 119 days 

2018 
£’000 

5,199 
484 
– 

5,683 

2017
£’000

4,826
1,108
100

6,034

Liquidity risk
The Group’s policy is to maintain flexibility with respect to its liquidity position, by utilising short-term cash deposits and, where 
necessary, short-term bank borrowings for working capital and longer-term borrowings for capital expenditure requirements.  
During the current period the Group reduced its revolving credit facility from £125.0 million to £95.0 million. Up to £15.0 million  
of this facility could be drawn as an overdraft facility. Subsequent to the year end, the Group has successfully negotiated a new  
revolving credit facility of £85.0 million, in replacement of the previous facility. The new facility agreement will expire on 30 November 
2022. The new facility agreement includes an overdraft facility of £15.0 million to fund short-term working capital requirements.  
The contractual maturities of drawn down borrowings, as well as undrawn facilities, are detailed in note 25.

Kin + Carta Annual Report and Accounts 2018  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
143

Capital risk management
The Group manages its capital to ensure that entities in the Group will each be able to continue as a going concern while maximising 
the return to stakeholders through the optimisation of the debt and equity balance. The capital structure of the Group consists of debt, 
which includes the borrowings disclosed in note 25, cash and cash equivalents, and equity attributable to equity holders of the parent, 
comprising issued capital, reserves and retained earnings as disclosed in the Consolidated Statement of Changes in Equity. The Board 
has reviewed and discussed the Group’s funding requirements and concluded that the Group is well served by its current funding 
arrangements and does not see any need to adjust the Group’s capital in order to meet its objectives.

During the current period the Group reduced its revolving credit facility from £125m to £95 million. Interest on loan drawdowns was 
charged at LIBOR plus a margin which varied between 1.65% and 2.60%, depending on the ratio of the Group’s net debt to EBITDA 
excluding Adjusting Items. Interest on overdraft drawdowns was charged at 1.65% over UK base rate. Subsequent to the year end, 
the Group has successfully negotiated a new revolving credit facility of £85.0 million that will expire on 30 November 2022 on terms 
broadly in line with the previous agreement, which it replaced.

The Group is subject to covenants on its borrowings (further discussed in the Financial Review on pages 26 to 28) which could be 
considered an externally imposed capital requirement. The Board continually monitors the Group’s performance against its banking 
covenants and undertakes monthly reviews of working capital, cash forecast, deferred/contingent consideration and headroom on 
banking covenants. At the period end the Group’s leverage ratio was 1.1 times (2017 – 1.6 times) and interest cover was 8 times  
(2017 – 9 times). The Group has fully complied with the requirements of these covenants during the period under review and expects  
to continue to do so. 

32. Share Capital

Issued and fully paid: 
At 28 July 2017 
Issued in the period 

At 3 August 2018 

Number  
of shares 

Ordinary shares
of 10p each
£’000

  142,844,676 
  10,581,800 

  153,426,476 

14,284
1,058

15,343

All authorised and issued share capital is represented by equity shareholdings. The number of authorised and issued Kin and Carta plc 
ordinary shares as at 8 October 2018 was 153,426,476.

10,581,800 shares were issued during the period in respect of the deferred consideration payable in relation to the acquisition of 
Solstice and TAB, as detailed in note 12.

33. Additional Paid-in Capital

Balance at 29 July 2016 
Transfer of contingent consideration deemed as remuneration 
Settlement of share-based contingent consideration deemed as remuneration 

Balance at 28 July 2017 
Transfer of contingent consideration deemed as remuneration 

Balance at 3 August 2018 

Share  
premium 
£’000 

59,839 
– 
398 

60,237 
– 

60,237 

Merger 
reserve 
£’000 

8,718 
225 
– 

8,943 
119 

9,062 

Capital
redemption
reserve 
£’000 

1,238 
– 
– 

1,238 
– 

1,238 

Total
£’000

69,795
225
398

70,418
119

70,537

The additional paid-in capital includes share premium, the capital redemption reserve and the merger reserve. The capital redemption 
reserve represents the buyback of the Kin and Carta plc ordinary shares in prior periods. The merger reserve was derived from 
acquisitions made in prior periods. 

Kin + Carta Annual Report and Accounts 2018Our Figures 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
144

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS continued

34. Other Reserves
Other reserves in the Consolidated Statement of Changes in Equity is made up of additional paid in capital as detailed in note 33  
above along with the following:

ESOP reserve representing Kin and Carta plc ordinary shares held in the Group’s Employee Benefit Trust.

A portfolio of treasury shares consisting of 90,636 Kin and Carta plc ordinary shares held by the Company as at 3 August 2018  
(2017 – 90,636 Kin and Carta plc ordinary shares).

Share option reserve representing the cumulative charge related to the options granted to Group’s employees on Kin and Carta plc 
ordinary shares.

Hedging and translation reserve which includes amounts relating to foreign translation differences arising on the retranslation  
of reserves due to the Group’s presentation in Sterling.

35. Notes to the Consolidated Cash Flow Statement
Reconciliation of cash generated from operations 

Operating loss from continuing operations 
Operating profit/(loss) from discontinued operations 

Adjustments for: 
Depreciation of property, plant and equipment  
Share of profit from joint arrangement 
Disbursements from joint arrangement 
Impairment losses related to continuing operations 
Impairment losses related to discontinued operations (note 8) 
Amortisation of intangible assets 
Gain on disposal of subsidiaries (note 8) 
Profit on disposal of property, plant and equipment 
Share-based payment charge 
Decrease in defined benefits pension scheme obligations 
Re-measurement of deferred consideration 
Charge for contingent consideration required to be treated as remuneration  
Increase/(decrease) in provisions 

Operating cash inflows before movements in working capital 
Decrease/(increase) in receivables 
Decrease in inventory 
(Decrease)/increase in payables 
(Decrease)/increase in deferred income 

Cash generated from operations 

Analysis of financing liabilities

Bank loans – non current 
Bank loans – current 

28 July 
2017 
£’000 

(80,245) 
– 

(80,245) 

Financing 
cash flow 
£’000 

– 
40,000 

40,000 

Non-cash changes

Transfer 
£’000 

80,245 
(80,245) 

– 

Foreign
exchange 
gains/(losses) 
£’000 

– 
(118) 

(118) 

Cash and cash equivalents (which are presented as a single class of assets on the face of the Consolidated Balance Sheet) comprise 
cash at bank and other short-term highly liquid investments with a maturity of three months or less. The effective interest rates on 
cash and cash equivalents are based on current market rates.

2018 
£’000 

2017
£’000

(28,153) 
3,850 

(15,512)
(24,901)

3,905 
(569) 
876 –

12,082 
18,833 –
8,683 
(18,334) –
(1,501) 
1,274 
(7,882) 
3,094 
23,994 
1,402 

21,554 
9,620 
662 
(4,587) 
(1,401) 

25,848 

6,149
(355)

33,058

10,624

(2,818)
70
(2,789)
7,362
15,550
(5)

26,433
(130)
583
2,852
948

30,686

3 August
2018
£’000

–
(40,363)

(40,363)

Kin + Carta Annual Report and Accounts 2018 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
  
 
 
145

36. Capital and Other Commitments
At 3 August 2018, the Group had outstanding commitments for the future minimum lease payments under non-cancellable operating 
leases as follows:

Continuing Operations
Within one year 
Between one and five years 
After five years 

Discontinued Operations 
Within one year 
Between one and five years 
After five years 

Continuing and Discontinued Operations 
Within one year 
Between one and five years 
After five years 

2018 
Land and  
buildings  
£’000 

7,378  
16,924  
10,052  

34,354  

–  
–  
–  

–  

7,378  
16,924  
10,052  

34,354  

2018 
Other 
£’000 

51  
58  
–  

109  

–  
–  
–  

–  

51  
58  
–  

109  

2017
Land and 
buildings 
£’000 

6,715  
15,842  
2,277  

24,834  

1,205  
2,591  
–  

3,796  

7,920  
18,433  
2,277  

28,630  

2017
Other
£’000

54 
65 
– 

119 

1,848 
4,603 
179 

6,630 

1,902 
4,668 
179 

6,749 

37. Share-based Payments
The Company operates a number of share-based payment schemes for certain employees of the Group.

Long-Term Incentive Plan 2010 (‘LTIP’)
Executive Directors and certain members of senior management have been granted nil-cost share options under the Company’s  
Long-Term Incentive Plan. Details of the LTIP are included on page 66 of the Directors’ Remuneration Report.

Number of options  
Outstanding at the beginning of the period 
Granted during the period 
Lapsed during the period 

Outstanding at the end of the period 

Exercisable at the end of the period 

Estimated % of options vesting over next three years  

2018 
‘000 

2017
‘000

3,230 
2,964 
(1,830) 

4,364 

– –

66% 

2,643
1,536
(949)

3,230

0%

The fair value of the options granted in the current period under the LTIP scheme were measured using a Black-Scholes options 
pricing model. The inputs to the model are:

Weighted average mid-market share price 
Weighted average exercise price 
Expected life 
Expected volatility 
Risk free rate 
Dividend yield 
Weighted average fair value of the options 

LTIP 

£1.03
£nil
3 years
28.31%
2.00%
5.00%
£1.03 

Kin + Carta Annual Report and Accounts 2018Our Figures 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
146

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS continued

37. Share-based Payments continued
Save As You Earn Share Option Plan (‘Sharesave Plan’)
The Company has granted share options to eligible employees under an HMRC-approved all-employee Sharesave Plan.  
Details of the plan are included on page 67 of the Directors’ Remuneration Report.

A reconciliation of the movement in the share options is shown below: 

Outstanding at the beginning of the period 
Granted during the period 
Lapsed during the period 
Exercised during the period 

Outstanding at the end of the period 

Exercisable at the end of the period 

Estimated % of options vesting in future years   

Number of options 

Weighted average 
exercise price

2018 
‘000 

1,329 
– 
(410) 
– 

919 

919 

100% 

2017 
‘000 

680 
1,335 
(282) 
(404) 

1,329 

680 

100% 

2018 

£ £

1.18 
– 
1.18 
– 

1.18 

1.18 

2017

1.09
1.18
1.09
1.09

1.18

1.09

In addition, the Group recognised a charge of £1.3 million (2017 – credit of £0.1 million) relating to equity-settled share-based  
payments other than in the context of acquisitions. The exercise price of options outstanding at 3 August 2018 ranges between  
£nil and £1.18. 

Share-based contingent consideration required to be treated as remuneration
The Group recognised a share-based charge of £6.0 million (2017 – £7.0 million) relating to contingent consideration for acquisitions 
made in prior periods, which is recorded as part of deemed remuneration in Adjusting Items (note 7).

The Group acquired several entities in prior periods for which consideration was paid partly in the form of Kin and Carta plc ordinary 
shares. The shares were contingent on continuous employment of certain former shareholders and are treated as share-based payments, 
in accordance with IFRS 2. These are described as follows:

Realise Limited

Number of options  
Outstanding at the beginning of the period 
Vested during the period 

Outstanding at the end of the period 

Exercisable at the end of the period 

Estimated % of options vesting over next three years  

The Health Hive Group Limited

Number of options  
Outstanding at the beginning of the period 
Lapsed during the period 
Vested during the period 

Outstanding at the end of the period 

Exercisable at the end of the period 

Estimated % of options vesting over next three years  

2018 
‘000 

273 
(273) 

– 

– –

– 

2018 
‘000 

384 
– 
(384) 

– 

–  

– 

2017
‘000

1,042
(769)

273

100%

2017
‘000

1,358
(6)
(968)

384

–

100%

Kin + Carta Annual Report and Accounts 2018 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Solstice Consulting LLC

Number of options  
Outstanding at the beginning of the period 
Lapsed during the period 

Exercised during the period 

Outstanding at the end of the period 

Exercisable at the end of the period 

Estimated % of options vesting over in future years  

Fripp, Sandeman and Partners Limited

Number of options  
Outstanding at the beginning of the period 
Granted during the period 
Vested during the period 

Outstanding at the end of the period 

Exercisable at the end of the period 

Estimated % of options vesting over in future years  

The App Business Limited

Number of options  
Outstanding at the beginning of the period 
Lapsed during the period 
Exercised during the period 

Outstanding at the end of the period 

Exercisable at the end of the period 

Estimated % of options vesting over next three years  

147

2018 
‘000 

2017
‘000

7,058 
(2,161) –

(4,897) 

–  

–  

– 

2018 
‘000 

206 

– –
(206) 

– 

–  

– 

7,873

(815)

7,058

–

100%

2017
‘000

274

(68)

206

–

100%

2018 
‘000 

2017
‘000

6,984 
(1,299) –
(1,607) 

4,078 

–  –

7,587

(603)

6,984

100% 

100%

The fair value of the options granted were measured using a Black-Scholes option pricing model. The inputs to the model were:

Weighted average mid-market share price 
Weighted average exercise price 
Expected life 
Expected volatility 
Risk free rate 
Dividend yield 
Weighted average fair value of the options 

2018 

£1.39 
£nil
 24-48 months
28.31%
2%
0%
£1.39 

Kin + Carta Annual Report and Accounts 2018Our Figures 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
148

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS continued

38. Hedging and Translation Reserves
Hedging reserve and translation reserve
The reserve represents the cumulative amount of gains and losses on hedging instruments deemed effective in cash flow hedges and the 
translation of the net assets of the Group’s foreign operations, which relate to subsidiaries only, from their functional currency into the 
parent’s functional currency, being Sterling.

Gains and losses transferred from the hedging and translation reserves into the Consolidated Income Statement during the period  
are included in the following line items in the Consolidated Income Statement:

Revenue  

2018 
£’000 

265 

2017
£’000

(138)

39. Related Party Transactions
Transactions between the Company and its subsidiaries, which are related parties, have been eliminated on consolidation and are 
not disclosed in this note. No material related party transactions have been entered into during the current period, which might 
reasonably affect the decisions made by the users of these financial statements.

No other executive officers of the Company or their associates had material transactions with the Group during the period.

The Group earned revenue of £0.2 million (2017 – £ 0.8 million) from Loop Integration LLC and the Group incurred £19,000 charges 
(2017 – £Nil) for services received. The Group also received a dividend of £0.4 million (2017 – £nil). At the reporting date, Loop 
Integration LLC owed the Group £8,000 (2017 – £27,000) for services rendered.

Aggregate Directors’ remuneration
The Group considers the Directors of Kin and Carta plc to be the key management personnel. The total amounts for Directors’ 
remuneration were as follows:

Short-term employee benefits 
Post-employment benefits 

2018 
£’000 

1,564 
95 

1,659 

2017
£’000

962
95

1,057

40. Post Balance Sheet Event
Subsequent to the year end, the Group has successfully negotiated a new revolving credit facility of £85.0 million that will expire on 
30 November 2022 on terms broadly in line with the previous agreement. 

Kin + Carta Annual Report and Accounts 2018 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
149

41. List of Undertakings 
As at 3 August 2018, the principal trading subsidiaries which are 100% owned directly or indirectly by the Company, are shown below:

Nature of business 

Location 

Place of incorporation

Amaze Limited 
Amaze Europe Limited 
Amaze Communication Services Limited  
Branded3 Search Limited 
eBee Limited 
Fripp, Sandeman and Partners Limited 
Incite Marketing Planning Limited 
Incite Marketing Planning Singapore PTE. LTD 
Incite New York LLC 
My Bench Limited 
Occam DM Limited 
Pollen Health Limited 
Pragma Consulting Limited 
Realise Limited 
Edit Agency Limited 
Solstice Consulting LLC 
Solstice Mobile Argentina Srl 
The App Business Limited 
The Health Hive Limited 

a  Digital Transformation  Manchester & other UK sites 
England and Wales
a  Digital Transformation  Manchester & other UK sites 
England and Wales
a  Digital Transformation  Manchester & other UK sites 
England and Wales
Leeds 
a  Digital Transformation 
England and Wales
a  Digital Transformation 
London 
England and Wales
High Wycombe 
a  Digital Transformation 
England and Wales
London 
a  Digital Transformation 
England and Wales
Singapore
Singapore 
c  Digital Transformation 
New York  United States of America
d  Digital Transformation 
England and Wales
a  Digital Transformation 
England and Wales
a  Digital Transformation 
England and Wales
a  Digital Transformation 
England and Wales 
a  Digital Transformation 
e  Digital Transformation 
Scotland 
a  Digital Transformation 
England and Wales
Illinois  United States of America
f  Digital Transformation 
Argentina
g  Digital Transformation 
England and Wales
a  Digital Transformation 
England and Wales
a  Digital Transformation 

Bath & other UK sites 
Bath 
London 
London 
Edinburgh 
Bath 

Buenos Aires 
London 
London 

In addition, the Company held, directly or indirectly, a number of 100% owned non-trading companies as at 3 August 2018: 

Amaze (Holdings) Limited 
Amaze Communication Services  
  (Holdings) Limited 
Amaze Technology Limited 
Kin + Carta Limited 
Okana Systems Limited 
Pragma Holdings Limited 
Pragma Consulting US LLC 
Realise Holdings Limited 
Relish Agency Limited 
Response One Holdings Limited 
Solstice Consulting Argentina LLC 
Solstice Consulting Latin America LLC 
SouthWest Mailing Limited 
St Ives Blackburn Limited 

a 

a 
a 
a 
a 
a 
d 
e 
a 
a 
f 
f 
a 
a 

St Ives Direct Limited 
St Ives Direct Edenbridge Limited 
St Ives Direct Leeds Limited 
St Ives Financial Limited  
St Ives Holdings Limited 
St Ives Illinois LLC 
St Ives Marketing Services (Delaware) LLC 
St Ives Marketing Services Limited 
St Ives Pension Scheme Trustees Limited 
St Ives Shelf Limited 
St Ives Westerham Press Limited 
The Health Hive (US) LLC 
The Health Hive Group Limited 
Incite Marketing Planning (Shanghai) Co. Ltd 

a
a 
a
a
a
a
d
a
a
a
a
a
a
b

a – Registered office; One Tudor Street, London EC4Y 0AH, United Kingdom
b – Registered office; Room 2207B, 22/F, Tower III, No. 1228 Middle Yan An Road, Jing An District, Shanghai, People’s Republic of China
c – Registered office; 36 Armenian Street #04-02 Singapore 179934
d – Registered office; 125 Park Avenue, New York, NY10017, United States of America
e – Registered office; Quay House, 142 Commercial Street, Edinburgh EH6 6LB, United Kingdom
f – Registered office; 111 N Canal St, Suite 500, Chicago, IL 60606, United States of America
g – Registered office; Solstice Argentina, Aguirre 1169, Ciudad Autonoma de Buenos Aires, Argentina

Kin + Carta Annual Report and Accounts 2018Our Figures  
 
 
150

COMPANY BALANCE SHEET 

Registered in England & Wales; No. 155213

Fixed assets 
Tangible assets 
Intangible assets 
Investment property 
Investments 
Retirement benefit surplus 

Current assets 
Debtors 
  Due within one year 
  Due after more than one year 
Derivative financial instruments 
Assets held for sale 

Creditors: Amounts falling due within one year  
  Bank loans and overdrafts 
  Trade and other creditors 
  Derivative financial instruments 

Net current liabilities 

Total assets less current liabilities 

Creditors: Amounts falling due after more than one year 
  Bank loans and overdrafts 
  Deferred tax 
  Provisions 
  Retirement benefit obligation 

Net assets 

Capital and reserves 
Share capital 
Share premium account 
Other reserves 
Profit and loss account 

Total equity 

Note 

5 
6 
7 
9 
14 

10 
10 
11 
8 

13 
12 
11 

13 
12 
14 
14 

15 
15 
16 

3 August  
2018 
£’000  

28 July
2017
£’000

1,159  
198  
4,618  
227,821  
1,858  

506 
305 
11,617 
277,595 
– 

235,654  

290,023 

7,915  
–  
291  
5,281  

13,487  

(66,370) 
(34,097) 
(8) 

6,495 
1,762 
– 
147 

8,404 

(25,843) 
(16,567)
(17)

(86,988) 

(34,023)

148,666  

256,000 

–  
(1,103) 
(1,187) 
–  

(80,245)
– 
(60)
(16,041)

146,376  

159,654 

15,343  
60,237  
17,287  
53,509  

14,284 
60,237 
17,918 
67,215 

146,376  

159,654 

The loss for the financial period for the Company was £27.2 million (2017 – £0.6 million).

These financial statements were approved by the Board of Directors on 8 October 2018 and signed on its behalf by

J Schwan 
Chief Executive Officer 

Brad Gray
Chief Financial Officer

Kin + Carta Annual Report and Accounts 2018  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
STATEMENT OF CHANGES IN EQUITY

151

Balance at 29 July 2016 
Loss for the period 
Other comprehensive income 
  Actuarial gain on defined  
    benefits pension scheme 
  Tax charge on items taken directly to equity 

Total comprehensive income 
Dividends 
Recognition of share-based contingent  
  consideration deemed as remuneration 
Transfer of share-based contingent  
  consideration deemed as remuneration 
Recognition of share-based payments 
Settlement of share-based payments 
Tax on share-based payments 

Balance at 28 July 2017 
Loss for the period 
Other comprehensive expense 
  Items that will not be reclassified  
    subsequently to profit or loss 
  Actuarial gain on defined  
    benefits pension scheme 
  Tax charge on items taken directly to equity 

Total comprehensive expense 
Dividends 
Recognition of share-based contingent  
  consideration deemed as remuneration 
Transfer of share-based contingent  
  consideration deemed as remuneration 
Recognition of share-based payments 
Settlement of share-based payments 
Tax on share-based payments 

Share  
capital 
£’000 

Share 
premium 
account 
£’000 

14,244  
–  

59,839  
–  

Merger 
reserve 
£’000 

8,718  
–  

Capital 
redemption 
reserve 
£’000 

Treasury 
shares 
£’000 

Share 
option 
reserve 
£’000 

Profit
and loss
account 
£’000 

Total
£’000

1,238  
–  

(163) 
–  

6,723  
–  

63,300   153,899 
(648)

(648) 

–  
–  

–  
–  

–  

–  
–  
40  
–  

–  
–  

–  
–  

–  

–  
–  

–  
–  

–  

–  
–  
398  
–  

225  
–  
–  
–  

–  
–  

–  
–  

–  

–  
–  
–  
–  

–  
–  

–  
–  

–  

–  
–  
–  
–  

–  
–  

–  
–  

8,958  
(1,568) 

6,742  
(8,705) 

8,958 
(1,568)

6,742 
(8,705)

6,969  

–  

6,969 

(5,676) 
70  
(123) 
(63) 

5,754  
–  
124  
–  

303 
70 
439 
(63)

14,284  
–  

60,237  
–  

8,943  
–  

1,238  
–  

(163) 
–  

7,900  
–  

67,215   159,654 
(27,156)
(27,156) 

–  
–  

–  
–  

–  

–  
–  
1,059  
–  

–  
–  

–  
–  

–  

–  
–  
–  
–  

–  
–  

–  
–  

–  

119  
–  
–  
–  

–  
–  

–  
–  

–  

–  
–  
–  
–  

–  
–  

–  
–  

–  

–  
–  
–  
–  

–  
–  

–  
–  

10,958  
(1,731) 

10,958 
(1,731)

(17,929) 
(2,784) 

(17,929)
(2,784)

6,016  

–  

6,016 

(6,865) 
1,274  
(1,101) 
(74) 

6,965  
–  
42  
–  

219 
1,274 
– 
(74)

Balance at 3 August 2018 

15,343  

60,237  

9,062  

1,238  

(163) 

7,150   53,509   146,376 

Kin + Carta Annual Report and Accounts 2018Our Figures 
 
 
 
  
 
 
  
  
  
  
  
  
  
 
  
  
  
  
  
  
  
 
  
  
  
  
  
  
  
 
152

NOTES TO THE COMPANY FINANCIAL STATEMENTS

1. Accounting Policies
The separate financial statements of the Company are presented as required by the Companies Act 2006. The financial statements have 
been prepared in accordance with FRS 101 ‘Reduced Disclosure Framework’ as issued by the Financial Reporting Council.

Financial Reporting Standard 1 – reduced disclosure exemptions
The Company is taking advantage of the applicable disclosure exemptions permitted by FRS 101 in its financial statements, which are 
summarised below:

Standard

Disclosure exemption

IFRS 2, ‘Share-based Payment’

•  Para 45(b) – number and weighted average exercise prices of share options
•  Para 46-52 – fair value disclosures for share options

IFRS 7, ‘Financial Instruments: 
Disclosures’

•  Full exemption

IFRS 13, ‘Fair Value Measurement’ •  Para 91-99 – disclosure of valuation techniques and inputs used for fair value measurement  

of assets and liabilities

IAS 1, ‘Presentation of the 
Financial Statements’

•  Para 10(d) – statement of cash flows
•  Para 10(f) – a statement of financial position as at the beginning of the preceding period when  
an entity applies an accounting policy retrospectively or makes a retrospective statement of 
items in its financial statements, or when it reclassifies items in its financial statements

•  Para 16 – statement of compliance with all IFRS
•  Para 38 – present comparative information in respect of paragraph 79(a)(iv) of IAS 1
•  Para 38A – requirement for minimum of two primary statements, including cash flow statements
•  Para 38B-D – additional comparative information
•  Para 40A-D – requirements for a third statement of financial position
•  Para 111 – cash flow statement information
•  Para 134-136 – capital management disclosures

IAS 7, ‘Statement of Cash Flows’

•  Full exemption

IAS 8, ‘Accounting Policies, 
Changes in Accounting Estimates 
and Errors’

IAS 24, ‘Related Party Disclosures’

•  Para 30 & 31 – requirement for the disclosure of information when an entity has not applied a 

new IFRS that has been issued but is not yet effective

•  Para 17 and 18A – key management compensation
•  The requirements to disclose related party transactions entered into between two or more 

members of a group, provided that any subsidiary which is a party to the transaction is wholly 
owned by such a member

As permitted by section 408(3) of the Companies Act 2006, the profit and loss account of the Company is not presented in this 
Annual Report. These separate financial statements are not intended to give a true and fair view of the profit or loss or cash flows of 
the Company. The Company has not published its individual cash flow statement as its liquidity, solvency and financial adaptability are 
dependent on the Group rather than its own cash flows.

The disclosures are given in the Consolidated Financial Statements on pages 103 to 149 and notes 1 to 41. 

The principal accounting policies adopted are the same as those set out in note 2 to the Consolidated Financial Statements except as 
noted below.

The Directors have, at the time of approving the financial statements, a reasonable expectation that the Company and the Group have 
adequate resources to continue in operational existence for the foreseeable future. Thus they continue to adopt the going concern basis 
of accounting in preparing the financial statements under the historical cost convention. Further detail is contained in the Directors’ 
Report on pages 81 to 84.

(a) Investments
Investments in subsidiaries are stated at cost less, where appropriate, provisions for impairment.

2. Profit from Operations
As permitted by Section 408 of the Companies Act 2006, no profit and loss account of the Company is included in these financial 
statements. The loss for the financial period for the Company was £27.2 million (2017 – £0.6 million).

Kin + Carta Annual Report and Accounts 20183. Auditor’s Remuneration
Fees paid to the auditors in respect of their audit of the Company were £185,000 (2017 – £143,000).

4. Employee Information
The average monthly number of employees (including Executive Directors) was:

Sales  
Administration 

Their aggregate remuneration comprised:

Wages and salaries 
Social security costs 
Other pension costs  
Share-based payment  

153

2018 
Number 

2017
Number

–  
65  

65  

2018 
£’000 

5,151  
392  
88  
1,274  

6,905  

2 
67 

69 

2017
£’000

4,079 
380 
75 
70 

4,604 

The 2017 Wages and Salaries figure has been correctly presented to exclude the pension recovery credit which was recorded as 
relating to Wages and Salaries in the 2017 Financial Statements. This change does not affect the 2017 Profit and Loss account.

Disclosure of individual Directors’ remuneration, share options, long-term incentive schemes, pension contributions and pension 
entitlements required by the Companies Act 2006 and those elements specified for audit by the Financial Conduct Authority are shown 
in the tables in the Directors’ Remuneration Report on pages 63 to 80 and form part of these parent company financial statements. 
Further details of share-based payments are contained in note 37 in the notes to the Consolidated Financial Statements.

5. Tangible Fixed Assets

Cost: 
At 29 July 2016 
Additions 
Disposals 

At 28 July 2017 
Additions 
Disposals 

At 3 August 2018 

Accumulated depreciation: 
At 29 July 2016 
Charge 
Disposals 

At 28 July 2017 
Charge 
Disposals 

At 3 August 2018 

Net book value: 
At 3 August 2018 

At 28 July 2017 

Land and  
buildings 
Short leases 
£’000 

Plant and 
machinery 
£’000 

Fixtures, fittings,
equipment and
motor vehicles 
£’000 

659  
–  
–  

659  
41  
–  

700  

329  
66  
–  

395  
66  
–  

461  

239  

264 

2,357  
49  
(450) 

1,956  
54  
(46) 

1,964  

2,135  
93  
(435) 

1,793  
56  
(42) 

1,807  

157  

163  

319  
–  
–  

319  
716  
–  

1,035  

199  
41  

240  
32  
–  

272  

763  

79  

Total
£’000

3,335 
49 
(450)

2,934 
811 
(46)

3,699 

2,663 
200 
(435)

2,428 
154 
(42)

2,540 

1,159 

506 

Kin + Carta Annual Report and Accounts 2018Our Figures 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
 
 
 
 
 
 
 
 
154

NOTES TO THE COMPANY FINANCIAL STATEMENTS continued

6. Intangible Assets

Cost: 
At 29 July 2016 
Additions 
Disposals 

At 28 July 2017 
Additions 
Disposals 

At 3 August 2018 

Accumulated depreciation: 
At 29 July 2016 
Charge 
Disposals 

At 28 July 2017 
Charge 
Disposals 

At 3 August 2018 

Net book value: 
At 3 August 2018 

At 28 July 2017 

7. Investment Property

Cost: 
At 29 July 2016 
Disposals 
Reclassification to assets held for sale 
Transfers from subsidiaries 

At 28 July 2017 
Disposals 
Reclassification to assets held for sale 

At 3 August 2018 

Accumulated depreciation: 
At 29 July 2016 
Charge 
Disposals 
Reclassification to assets held for sale 

At 28 July 2017 
Charge 
Disposals 
Reclassification to assets held for sale 

At 3 August 2018 

Net book value: 
At 3 August 2018 

At 28 July 2017 

 Software
£’000 

 2,468 
 50 
(201)

 2,317 
 18 
(1)

 2,334 

 2,043 
 170 
(201)

 2,012 
 125 
(1)

 2,136 

 198 

 305 

 Investment 
property
£’000 

28,029
(13,059)
(148)
397

15,219
(1,599)
(6,427)

7,193

8,764
483
(5,644)
(1)

3,602
267
(148)
(1,146)

2,575

4,618

11,617

Kin + Carta Annual Report and Accounts 2018 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
155

As at 3 August 2018, the fair value of investment properties is not materially different from its net book value of £4.6 million.  
This was arrived at on the basis of a valuation carried out by Matthews & Goodman, independent valuers not connected with the 
Group. The valuation conforms to International Valuation Standards.

The Company has freehold land with a net book value of £2.2 million (2017 – £2.2 million), of which £0.2 million is classified as 
investment property and £2.0 million is classified as asset held for sale (note 8). These assets have not been depreciated. 

The investment property is leased to Clays Limited. This company was disposed of by the Group during the period.

Rental income of £1.2 million (2017 – £2.2 million) in relation to the investment properties has been recorded in the profit and loss 
account in the current period.

8. Asset Held for Sale
Following the disposal of SP Group and the acquirer giving notice on a lease on a property owned by the Group, the property is 
being marketed for sale and is classified as an asset held for sale, with a carrying value of £5.3 million. This is set out in note 17 of the 
Consolidated Financial Statements.

9. Investments Held as Fixed Assets

At 29 July 2017 
Additions 
Impairment 
Loan advances 
Loan repayments 
Foreign exchange revaluation 

At 3 August 2018 

Shares in 
subsidiaries  
at cost 
£’000 

96,751  
602  
(18,513) 
–  
–  
–  

Loans to
subsidiaries 
£’000 

180,844  
–  
–  
39,308  
(71,554) 
383  

Total
£’000

277,595 
602 
(18,513)
39,308 
(71,554)
383 

78,840  

148,981  

227,821 

All of the above are unlisted investments. The principal trading subsidiaries are listed in note 41 of the Consolidated  
Financial Statements.

The impairment relates to the Company’s investment in The Health Hive Group which suffered a fall in revenue during the period.  
Further details are set out in note 7 to the Consolidated Financial Statements.

10. Debtors

Within one year 
Amounts owed by Group undertakings 
Other debtors 
Corporation tax recoverable 
Prepayments and accrued income 

After more than one year 
Deferred tax 

2018 
£’000 

5,395  
361  
1,413  
746  

7,915  

2017
£’000

4,088 
680 
720 
1,007 

6,495 

–  

1,762 

Kin + Carta Annual Report and Accounts 2018Our Figures  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
  
 
 
 
 
 
 
156

NOTES TO THE COMPANY FINANCIAL STATEMENTS continued

11. Derivative Financial Instruments
Derivative financial assets

Forward foreign currency contracts 

Derivative financial liabilities

Forward foreign currency contracts 

12. Creditors 

Amounts falling due within one year:
Bank loans and overdrafts (note 13) 

Trade and other creditors 
Amounts owing to Group undertakings 
Consideration payable on purchase of subsidiaries 
Trade creditors 
Tax and social security 
Other creditors  
Accruals and deferred income 

Amounts falling due after more than one year: 
Bank loans and overdrafts (note 13) 
Deferred tax 

The net deferred tax (liabilities)/assets provided in the Financial Statements are as follows:

Capital allowances in excess of depreciation 
Temporary differences on share options 
Other timing differences 
Retirement benefits obligations 

2018 
£’000 

291  

2018 
£’000 

8  

2018 
£’000 

2017
£’000

– 

2017
£’000

17 

2017
£’000

66,370  

25,843 

5,933  
17,818  
1,031  
888  
6,490  
1,937  

34,097  

5,105 
6,249 
757 
581 
2,467 
1,408 

16,567 

2018 
£’000 

2017
£’000

–  
1,103  

1,103  

80,245 
– 

80,245 

2018 
£’000 

(458) 
178  
(507) 
(316) 

2017
£’000

(438)
30 
(557)
2,727 

(1,103) 

 1,762 

The Finance Act 2015, which provides for reductions in the main rate of corporation tax from 20% to 19% effective from 1 April 2017 
and to 18% effective from 1 April 2020. In the Finance Act 2016, the Government announced further reductions in the main tax rate 
down to 17% effective from 1 April 2020. 

Kin + Carta Annual Report and Accounts 2018 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
  
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
13. Borrowings and Finance Obligations

Amounts falling due within one year 
Bank overdrafts 
Bank loans 

Amounts falling due after more than one year
Bank loans 

157

2018 
£’000 

2017
£’000

26,007 
40,363 

66,370 

25,843
– 

25,843

–  

80,245

Bank overdrafts and loans
During the current period the Group reduced its revolving credit facility from £125 million to £95 million. Up to £15 million could be 
drawn as an overdraft facility. Interest on loan drawdowns was charged at LIBOR plus a margin which varies between 1.65% and 2.60%, 
depending on the ratio of the Group’s net debt to EBITDA excluding Adjusting Items. Interest on overdraft drawdowns was charged at 
1.65% over UK bank base rate. 

As at 3 August 2018, the Group’s outstanding loans within this facility were £40.4 million (2017 – £80.2 million). The undrawn 
portion of this facility at 3 August 2018 was £54.6 million (2017 – £44.8 million). 

Subsequent to the period end, the Group entered into a new revolving loan credit facility of £85.0 million which replaced the previous 
facility. The new facility is due to expire on 30 November 2022. Up to £15 million may be drawn as an overdraft facility.

The Company’s overdraft is guaranteed by certain UK subsidiary undertakings and the Company guarantees the loans and overdrafts 
of those UK subsidiary undertakings. At 3 August 2018, the aggregate liability for the Company under this guarantee amounted to 
£66.8 million (2017 – £108.0 million). The aggregate value of overdraft liabilities belonging to these subsidiaries which are guaranteed 
by the Company amounted to £nil (2017 – £0.5 million).

As at 3 August 2018, there was no loan or overdraft secured against the assets of the Company (2017 – £Nil). The Directors consider 
that the carrying amount of the loans and overdrafts approximates their fair value.

The Company has guaranteed amounts payable to certain property landlords, and specific suppliers and customers of its trading 
subsidiaries. The maximum aggregate liability under these financial guarantees is £31.1 million (2017 – £22.3 million).

Kin + Carta Annual Report and Accounts 2018Our Figures 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
  
 
 
 
 
158

NOTES TO THE COMPANY FINANCIAL STATEMENTS continued

14. Provisions for Liabilities 

Provision for repairs 
Provision for reorganisation 

Retirement benefit (surplus)/obligation 

At 29 July 2017 
Credit to profit and loss account 

At 3 August 2018 

2018 
£’000 

420  
767  

1,187  

2017
£’000

60 
– 

60 

(1,858) 

16,041 

Provision  
for repairs 
£’000 

Provision for
reorganisation 
£’000 

60  
360  

420  

–  
767  

767  

Total
£’000

60 
1,127 

1,187 

The provision for repairs at 3 August 2018 relates to the dilapidation of properties, for which the Company is responsible. Provisions 
held as at 3 August 2018 are estimated to be utilised between financial periods ending 2019 and 2021.

The provision for reorganisation provision comprises of onerous leases on properties.

The Company participates in both the defined benefits and defined contribution schemes operated by Kin and Carta plc. The assets 
and liabilities of the defined benefit scheme are held in separate trustee-administered funds. The pension costs are based on pension 
costs across the Group as a whole. For the defined contribution scheme, the profit and loss charge represents contributions payable.

The Group is required to account for the defined benefits scheme under International Accounting Standard 19 − Employee Benefits  
(‘IAS 19’). The IAS 19 disclosures are included in note 29 of the notes to the Consolidated Financial Statements.

15. Called Up Share Capital and Share Premium Account

Allotted and fully paid: 
At 28 July 2017 
Issue of share capital  

At 28 July 2017 

Number of  
shares 

Ordinary shares 
of 10p each 
£’000 

Share premium
account
£’000

   142,844,676  
 10,581,800  

14,284  
1,058  

  153,426,476  

15,343  

60,237 
– 

60,237 

10,581,000 shares issued during the period were in respect of the deferred consideration payable in relation to the acquisition  
of Solstice and The App Business, as detailed in note 12 of the Consolidated Financial Statements.

All authorised and issued share capital is represented by equity shareholdings. Further information on equity can be found in note 32  
of the Consolidated Financial Statements.

16. Other Reserves
The movements in reserves are disclosed in the Company’s Statement of Changes in Equity.

As at 3 August 2018, the Company held a portfolio of treasury shares consisting of 90,636 ordinary shares.

Details of dividends can be found in note 13 to the Consolidated Financial Statements.

Kin + Carta Annual Report and Accounts 2018 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
  
  
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
159

17. Operating Lease Commitments
At 3 August 2018, the Company had outstanding commitments for the future minimum lease payments under non-cancellable 
operating leases as follows:

Within one year 
Between one and five years 

2018 
Land and  
buildings 
£’000 

414  
517  

931  

2018 
Other 
£’000 

10  
8  

18  

2017
Land and 
buildings 
£’000 

414  
930  

1,344  

2017
Other
£’000

8 
8 

16 

18. Related Party Transactions
Details on related party transactions can be found in note 39 to the Consolidated Financial Statements. 

19. Statement of Guarantee
The Company has signed a statement of guarantee in respect of a number of subsidiary companies under section 479C of the 
Companies Act 2006. As a result, the following subsidiaries are exempt from the requirements of the UK Companies Act 2006 in 
relation to the audit of individual accounts by virtue of s479A of that Act:

Company  

Amaze (Holdings) Limited 
Amaze Communication Services (Holdings) Limited 
Amaze Communication Services Limited 
Amaze (Europe) Limited 
Branded3 Search Limited 
eBee Limited 
Fripp, Sandeman and Partners Limited 
The Health Hive Limited 
Kin + Carta Limited 
My Bench Limited 
Okana Systems Limited 
Pollen Health Limited 
Pragma Consulting Limited 
Realise Holdings Limited 
Relish Agency Limited 
Response One Holdings Limited 
St Ives Blackburn Limited 
St Ives Burnley Limited 
St Ives Direct Leeds Limited 
St Ives Holdings Limited 
St Ives Marketing Services Limited 
St Ives Shelf Limited 
St Ives Westerham Press Limited 

Company registration number

06417738
02670935
02051287
06418202
06479012
06844490
01284879
06423579
11403627
09569438
03877530
07839170
02184185
SC306420
11456907
06724581
01396772
05464477
03067683
00190460
08417677
11442056
00483880

Kin + Carta Annual Report and Accounts 2018Our Figures  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
160

SHAREHOLDER INFORMATION

Corporate information
Further information about the Group can be found on our website: www.kinandcarta.com

This year’s Annual Report and Accounts, as well as copies of past years’ Annual Reports and Accounts, Half year Statements and 
Shareholder circulars, are available to view and download from our investor website. Regulatory announcements and press releases 
made during the year, and in past years, are also available to view in the Regulatory News section of the Shareholder Information area  
of the investor website at: www.investors.kinandcarta.com.

Should you wish to receive further copies of the Annual Report and Accounts, please contact the Company Secretary, Kin and Carta plc, 
One Tudor Street, London EC4Y 0AH.

Shares
Kin and Carta plc ordinary shares of 10 pence each are listed on the London Stock Exchange and trade under the symbol: KCT.  
Our International Securities Identification Number (‘ISIN’) is GB0007689002 and our Stock Exchange Daily Official List (‘SEDOL’) 
number is 768900.

Share price information and our latest regulatory announcements can be obtained from the Stock Exchange website,  
www.londonstockexchange. com.

Shareholding enquiries
Kin and Carta plc’s register is maintained by Link Asset Services, who are able to deal with shareholders’ queries, including  
in respect of any of the following matters:

•  transfer of shares;
•  change of name or address;
•  registering the death of a shareholder;
•  lost share certificates;
•  lost or out of date dividend warrants; and
•  the payment of dividends directly into a bank or building society accounts.

Their contact details are: Kin and Carta plc Shareholder Services, Link Asset Services, The Registry, 34 Beckenham Road, Beckenham, 
Kent BR3 4TU.

Link’s shareholder helpline telephone number is 0871 664 0300 (calls cost 12 pence per minute plus network extras).  
If calling from overseas, please telephone +44 (0) 371 664 0300. Lines are open from 9.00 a.m. to 5.30 p.m., Monday to Friday.

Alternatively, you can email your query to our registrars at shareholderenquiries@linkgroup.co.uk although, for legal reasons,  
they may subsequently require you to confirm any instruction in writing.

Our principal advisers
Stockbrokers
Numis Securities Limited, The London Stock Exchange Building, 10 Paternoster Square, London EC4M 7LT

Financial advisers
N.M. Rothschild & Sons Limited, New Court, St. Swithin’s Lane, London EC4N 8AL

Bankers
HSBC Bank plc, 60 Queen Victoria Street, London EC4N 4TR

Fifth Third Bank 68 King William Street London, United Kingdom EC4N 7DZ

The Governor and Company of the Bank of Ireland, Bow Bells House, 1 Bread Street, London, EC4M 9BE

Solicitors
Herbert Smith Freehills LLP, Exchange House, Primrose Street, London EC2A 2EG

Kin + Carta Annual Report and Accounts 2018Financial period ended 28 July 2017

Annual General Meeting 2017 
Record date for final dividend 
Payment date for final dividend of 1.30p per ordinary share 

Financial period ended 3 August 2018

Half year end 
Announcement of Half year results 
Record date for interim dividend 
Payment date for interim dividend of 0.65p per ordinary share 
Financial year end 
Announcement of Full year results 
Annual General Meeting 2018 
Ex-dividend date 
Record date for proposed final dividend 
Payment date for proposed final dividend of 1.30p per ordinary share 

Financial period ending 31 July 2019

Half year end 
Announcement of Half year results 
Financial year end 

161

30 November 2017
24 November 2017
18 December 2017

2 February 2018
7 March 2018
6 April 2018
4 May 2018
3 August 2018
9 October 2018
29 November 2018
22 November 2018
23 November 2018
17 December 2018*

31 January 2019
March 2019
31 July 2019

*  If approved by shareholders at the 2018 Annual General Meeting the proposed final dividend will be paid on 17 December 2018.

Dividend Reinvestment Plan
The Dividend Reinvestment plan can be a convenient and easy way to build up your shareholding by using your cash dividends to buy more 
shares in the Company. The Plan is provided by Link Asset Services (‘Link’), a trading name of Link Market Services Trustees Limited, which 
is authorised and regulated by the Financial Conduct Authority (‘FCA’).

Should you require any further information, please do not hesitate to contact Link Asset Services on 0871 664 0300. Calls are charged at 
the standard geographic rate and will vary by provider. Calls outside the United Kingdom are charged at the applicable international rate. 
Lines are open between 9.00 a.m. to 5.30 p.m. Monday to Friday excluding, public holidays in England and Wales. Alternatively please email 
shares@linkgroup.co.uk or log on to www.kinandcarta-shares.co.uk.

Unauthorised brokers (‘Boiler Room Scams’)
It is very unlikely that a reputable authorised firm that a shareholder has had no relationship with would make contact out of the blue 
offering to buy Kin and Carta plc’s shares or offer other investment opportunities.

Therefore, shareholders are advised to be wary of anyone offering to give unsolicited advice, buy shares at a discount or give free company 
reports. These calls are typically from overseas-based ‘brokers’ who target UK shareholders, offering to sell them what are often worthless 
or high risk shares in US or UK investments. This sharp practice is commonly known as a ‘boiler room scam’. If you receive any unsolicited 
investment advice:

•  make sure you get the correct name of the person or organisation;
•  check that they are properly authorised by the FCA before taking any action by visiting: www.fsa.gov.uk/register/home.do;
•  report the matter to the FCA either by calling their Consumer Helpline (0800 111 6768) or by completing an online form at:  

www.fca.org.uk/scams; and

•  if calls persist, hang up.

Kin + Carta Annual Report and Accounts 2018Our Figures162

NOTES

Kin + Carta Annual Report and Accounts 2018Kin and Carta plc
Registered in England & Wales No. 
1552113
Registered office
One Tudor Street
London EC4Y 0AH

100% of the inks used are vegetable oil based, 95% 
of press chemicals are recycled for further use and, 
on average 99% of any waste associated with this 
production will be recycled. 

This document is printed on Heaven 42, a paper 
containing 100% virgin fibre sourced from well-
managed, responsible, FSC® certified forests. 
Some pulp used in this product is bleached using an 
elemental chlorine free (ECF) process and some using 
a totally chlorine free (TCF) process.

Design & Production
www.carrkamasa.co.uk

Kin + Carta Annual Report and Accounts 2018164

Kin and Carta plc
One Tudor Street
London
EC4Y 0AH

Telephone   020 7928 8844
Email  
hello@kinandcarta.com
Website   www.kinandcarta.com

Kin + Carta Annual Report and Accounts 2018