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Kirkland's

kirk · NASDAQ Consumer Cyclical
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Ticker kirk
Exchange NASDAQ
Sector Consumer Cyclical
Industry Specialty Retail
Employees 5001-10,000
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FY2015 Annual Report · Kirkland's
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ENVISIONING A MORE  
DISTINCTIVE HOME

ANNUAL REPORT 2015

FINANCIAL HIGHLIGHTS

(In thousands, except per share data and performance metrics) 

STATEMENT OF INCOME DATA
Total revenue 

Gross profit  

Operating income 

Pretax income 

Net income 

Diluted earnings per share 

Dividends declared per share 

BALANCE SHEET DATA
Cash and cash equivalents 

Inventories, net  

Total assets  

Total shareholders’ equity  

OTHER FINANCIAL DATA
Comparable store sales increase 

Number of stores at year end  

Gross profit margin  

Return on assets  

Return on equity  

1

1

5

8

61

3

24

1

5

15

2

This map indicates the states 
where our stores are located and 
the number of stores within each 
state as of January 30, 2016.

Fiscal 
2015 
(52 Weeks) 

Fiscal 
2014 
(52 Weeks) 

Fiscal
2013
(52 Weeks)

$  561,807 

$  507,621 

$  460,563

218,794 

26,191 

26,097 

16,573 

0.94 

1.50 

$ 

$ 

202,897  

28,641 

28,820  

17,814  

1.00 

— 

$ 

180,816

23,992

23,959

14,530

0.82

—

$ 

$ 

44,352 

$ 

99,138 

$ 

89,050

68,222 

238,585 

119,695 

55,775  

260,487  

151,062  

52,637

235,448

135,229

0.5%

324

39.3%

6.5%

11.5%

4

2
2

6.1% 

344  

40.0%  

7.2%  

12.4%  

4

9

6

2.9% 

376 

38.9% 

6.6% 

12.2% 

5

1

8

11

5

8

19

10

16

23

9

8

14

6

13

22

9

36

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
DEAR SHAREHOLDER

In 1966, our founders Carl and Robert Kirkland had an 
inspiration to create a retail concept with a singular belief:  
“Great style can come at a great price - always!” The concept has 
evolved and thrived through tremendous economic and social 
change, and this vision continues to guide our strategy. As we 
observe our 50th anniversary this year, we’re unified behind our 
core purpose of inspiring customers with the warm emotions 
and pride of home sweet home. The organization is stronger than 
ever, and I’m confident Kirkland’s best years are ahead as we 
build on Carl and Robert’s principles.  

Kirkland’s is a special place. Every day, I am humbled by the 
opportunity to work with such talented and dedicated people.  
The retail world is changing rapidly while becoming increasingly 
complex. For all of us in the retail business, driving profitable 
growth is a tall order. Our management team and employees are 
up to the task, approaching everything we do with passion and 
intensity. I value our culture of addressing the challenges head on 
while keeping our focus on the customer first.

While we encountered some headwinds in 2015, we made 
considerable progress to deliver on our long-term objectives. 
Total sales increased 10.7%, driven by a combination of positive 
comparable store sales and a solid class of new store openings.  
We are converting more of our traffic into transactions as we 
capture customers’ imagination with a distinct offering in stores 
and online. E-Commerce revenue increased 38% in 2015, 
reaching 7% of total revenue. We’re not just substituting one 
channel for another. A large percentage of e-Commerce orders are 
being picked up in store, which generates additional traffic and 
brand interaction. The relationship we have cultivated between 
customers, stores, and the digital channel is a key pillar of 
strength that we will continue to build upon.  

In 2015, we also continued to deliver value for our shareholders, 
returning $51 million in cash through a special dividend and 
share repurchases. We ended the year in a strong financial 
position, with no debt and ample liquidity to invest in the 
business and execute our growth strategy.  

As we start 2016, the organization is mobilized around a single 
vision: to transform Kirkland’s into a high-performing, nationally 
recognized home décor brand of choice, one that delivers a 
distinctive and special experience for our customer. We believe 
that can translate into double-digit annual revenue growth with 
improving profitability and an interim goal of a high-single-digit 
operating margin.

The core pillars to support that transformation include 
reinforcing a culture of continuous improvement, enhancing 
our omni-channel platform, optimizing real estate development, 
and improving in-store productivity. I’ll share a few examples 
of how stronger collaboration across the organization is driving 
significant opportunity to improve the business and create  
long-term value.  

CONTINUOUS IMPROVEMENT
Kirkland’s people are our most important resource, and we’ve 
strengthened our teams, adding senior level talent in real estate, 
marketing, supply chain, information technology, human 
resources, and legal functions.

We’re getting smarter every day as we learn new things about 
our business, leverage our systems, and refine our processes. 
For example, we’ve seen measurable improvement in new store 
openings and core product replenishment, and we’re reviewing 
incentive plans to link behaviors to our long-term strategy. A big 
part of long-term success comes from getting better at the little 
things day in and day out. An ongoing goal for our continuous 
improvement initiative will be to build upon the operating 
expense leverage we began to see in 2015. 

DIGITAL / OMNI CHANNEL
We see a similar opportunity to improve our omni-channel 
experience. The digital business continues to accelerate, and we 
see the potential to increase its penetration to 10% over the next 
few years. We’re achieving strong attachment rates on promotions 
geared to in-store pickup, and we’re working on ways to improve 
the experience by accelerating delivery times and offering more 
options for the customer.

Our goal is to transform 
Kirkland’s into a high-
performing, nationally 
recognized home décor brand 
of choice, one that delivers 
a distinctive and special 
experience for our customer.

The relationship we have cultivated between customers, 
stores, and the digital channel is a key pillar of strength that 
we will continue to build upon.    

Many of our current initiatives to drive this part of the strategy 
involve the supply chain. We moved into a separate e-Commerce 
fulfillment center in the first quarter of 2016, and this will ultimately 
allow us to increase efficiency and handle larger volume in peak 
seasons. Higher ticket categories like furniture, art, and wall décor 
are popular online and allow us to carry multiple styles that are not 
available in stores. We also implemented a drop-ship program in 
2015, and we’re optimistic about its expansion and positive impact 
on the channel and its profitability.

SALES PRODUCTIVITY
We’re supporting unit expansion and digital growth with a broad 
initiative to increase sales per store. Our merchandising and store 
teams are executing on a plan to improve sell through by driving 
each leg of the sales model: traffic, conversion, average retail 
price, and units per transaction. We’ve improved the interaction 
between merchandising, visual presentation, and stores. Stronger 
linkage between these groups is helping achieve higher customer 
conversion rates. 

REAL ESTATE
We opened 43 stores in 2015 for 11% square footage growth, and 
we’re planning 6% to 8% growth in 2016. We continue to see a 
path to 500 stores, but we’re taking a holistic approach to market 
development that takes into account optimal penetration given both 
e-Commerce and brick & mortar presences. We are also testing store 
design concepts to modify how stores should be built and function in 
the future to account for an ever growing shift to e-Commerce.  

Our new store activity for 2015 touched 22 states, with 
concentrations in the upper Midwest and Mid-Atlantic, and we 
were able to improve our positioning in several markets through 
relocations. Our loyalty program and e-Commerce channel are 
providing a wealth of data on our shopper, and we’re adding that to 
an improved site selection process to refine how we look at growth 
in new and existing markets. Now that we have customer and 
psychographic data informing the process, we’re moving to better 
understand competitive dynamics.  

Marketing efforts will dovetail with that and support near-term traffic 
driving initiatives while positioning us for our long-term brand strategy.  
The Kirkland’s customer shops multiple channels and competitors for 
home décor, and we need to make sure she thinks of us early in the 
process. We’ll continue to focus on conversion and average unit retail 
while maintaining share through traffic driving initiatives.

As Kirkland’s CEO, I am proud of what we accomplished in 2015. 
We’ve come a long way since 1966, but our original vision continues 
to guide our strategy. I’m excited about 2016 and confident that our 
unique culture, product, value proposition, and customer experience 
will continue to inspire shoppers for years to come. 

Thank you for your support, and we hope to see you in our stores 
and online.

W. Michael Madden 
President and Chief Executive Officer

UNITED STATES  
SECURITIES AND EXCHANGE COMMISSION  
Washington, D.C. 20549  

(Mark One)  
  ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES AND EXCHANGE ACT OF 1934  

Form 10-K  

For the fiscal year ended January 30, 2016  

or  
  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES AND EXCHANGE ACT OF 

1934  
For the transition period from              to               

Commission file number 000-49885  

Kirkland’s, Inc.  

(Exact name of registrant as specified in its charter)  

Tennessee 
(State or other jurisdiction of 
incorporation or organization) 

5310 Maryland Way, Brentwood, TN 
(Address of principal executive offices) 

62-1287151 
(I.R.S. Employer 
Identification No.) 

37027 
(Zip Code) 

Registrant’s telephone number, including area code:  
(615) 872-4800  
Securities registered pursuant to Section 12(b) of the Act:  

Title of each class 
Common Stock, no par value per share 

Name of Each Exchange on Which Registered
The NASDAQ Stock Market LLC 

Securities registered pursuant to Section 12(g) of the Act:  
(None)  

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.    Yes      No    
Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act.    Yes      No    
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange 

Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject 
to such filing requirements for the past 90 days.    Yes      No    

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data 

File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§ 232.405 of this chapter) during the preceding 12 months (or for 
such shorter period that the registrant was required to submit and post such files).    Yes      No    

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K (§ 229.405 of this chapter) is not contained 
herein, and will not be contained, to the best of registrant’s knowledge, in definitive proxy or information statements incorporated by reference in 
Part III of this Form 10-K or any amendment to this Form 10-K.      

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting 
company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act. 
(Check one):  

Large accelerated filer   

Accelerated filer 



Non-accelerated filer     (Do not check if a smaller reporting company) 

Smaller reporting company  

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act).    Yes      No    
The aggregate market value of the common stock held by non-affiliates of the registrant as of July 31, 2015, the last business day of the 
registrant’s most recently completed second fiscal quarter, was approximately $439 million based on the last sale price of the common stock as 
reported by The Nasdaq Stock Market.  

As of March 31, 2016, there were 15,782,652 shares of the registrant’s common stock outstanding.  

Portions of the definitive Proxy Statement for the Annual Meeting of Shareholders of Kirkland’s, Inc. to be held June 1, 2016, are incorporated 

by reference into Part III of this Form 10-K.  

DOCUMENTS INCORPORATED BY REFERENCE  

  
  
  
  
  
 
 
 
  
 
  
  
  
  
 
 
 
 
 
 
 
 
  
  
  
  
TABLE OF CONTENTS  
FORM 10-K  

Forward-Looking Statements  

Item 1. 
Item 1A.  
Item 1B. 
Item 2. 
Item 3. 
Item 4. 

Item 5. 

Item 6. 
Item 7. 
Item 7A.  
Item 8. 
Item 9. 
Item 9A.  
Item 9B. 

Item 10. 
Item 11. 
Item 12. 
Item 13. 
Item 14. 

Item 15.  

Business  
Risk Factors 
Unresolved Staff Comments 
Properties 
Legal Proceedings 
Mine Safety Disclosures  

PART I

PART II

Market for Registrant’s Common Equity and Related Stockholder Matters and Issuer Purchases of Equity 
Securities 
Selected Financial Data 
Management’s Discussion and Analysis of Financial Condition and Results of Operations 
Quantitative and Qualitative Disclosure About Market Risk
Financial Statements and Supplementary Data
Changes in and Disagreements with Accountants on Accounting and Financial Disclosure 
Controls and Procedures 
Other Information 

PART III

Directors and Executive Officers of the Registrant and Corporate Governance
Executive Compensation 
Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters
Certain Relationships and Related Transactions, and Director Independence
Principal Accounting Fees and Services

PART IV

Exhibits and Financial Statement Schedules
Reports of Independent Registered Public Accounting Firm
Consolidated Balance Sheets as of January 30, 2016 and January 31, 2015
Consolidated Statements of Income for the 52 Weeks Ended January 30, 2016, January 31, 2015, and February 

1, 2014 

Consolidated Statements of Changes in Shareholders’ Equity for the 52 Weeks Ended January 30, 2016, 

January 31, 2015, and February 1, 2014

Consolidated Statements of Cash Flows for the 52 Weeks Ended January 30, 2016, January 31, 2015, and 

February 1, 2014 

Notes to Consolidated Financial Statements
Exhibits 

Signatures 
Index of Exhibits Filed with this Annual Report on Form 10-K

Page

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2 

 
  
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
 
 
  
FORWARD-LOOKING STATEMENTS  

This Annual Report on Form 10-K for the fiscal year ended January 30, 2016 (“Form 10-K”) contains forward-looking 
statements within the meaning of the federal securities laws and the Private Securities Litigation Reform Act of 1995. These 
statements may be found throughout this Form 10-K, particularly under the headings “Business” and “Management’s Discussion and 
Analysis of Financial Condition and Results of Operations,” among others. Forward-looking statements typically are identified by the 
use of terms such as “may,” “will,” “should,” “expect,” “anticipate,” “believe,” “estimate,” “intend” and similar words, although some 
forward-looking statements are expressed differently. You should consider statements that contain these words carefully because they 
describe our expectations, plans, strategies and goals and our beliefs concerning future business conditions, our results of operations, 
financial position and our business outlook or state other “forward-looking” information based on currently available information. The 
factors listed below under the heading “Risk Factors” and in the other sections of this Form 10-K provide examples of risks, 
uncertainties and events that could cause our actual results to differ materially from the expectations expressed in our forward-looking 
statements.  

The forward-looking statements made in this Form 10-K relate only to events as of the date on which the statements are made. 

We undertake no obligation to update any forward-looking statement to reflect events or circumstances after the date on which the 
statement is made or to reflect the occurrence of unanticipated events.  

The terms “Kirkland’s,” “we,” “us,” and “our” as used in this Form 10-K refer to Kirkland’s, Inc.  

3 

 
  
Business  

Item 1. 
General  

PART I  

We are a specialty retailer of home décor and gifts in the United States, operating 376 stores in 35 states as of January 30, 2016, 

as well as an e-Commerce enabled website, www.kirklands.com. Our stores present a broad selection of distinctive merchandise, 
including framed art, mirrors, wall décor, candles and related items, lamps, decorative accessories, accent furniture, textiles, garden-
related accessories and artificial floral products. Our stores also offer an extensive assortment of holiday merchandise during seasonal 
periods as well as items carried throughout the year suitable for gift-giving. In addition, we use innovative design and packaging to 
market home décor items as gifts. We provide our predominantly female customers an engaging shopping experience characterized by 
a diverse, ever-changing merchandise selection reflecting current styles at prices which provide discernible value. This combination of 
ever-changing and stylish merchandise, value pricing and a stimulating store experience has led to our emergence as a leader in home 
décor and enabled us to develop a strong customer franchise.  

Business Strategy  

Our goal is to be the leading specialty retailer of home décor and accessories in each of our markets. We believe the following 

elements of our business strategy both differentiate us from our competitors and position us for growth:  

Product mix differentiation.  While our stores contain items covering a broad range of complementary product categories, we 
emphasize traditionally-styled, quality merchandise within each category, striving to combine steady-selling, everyday “core” items 
with trend-appropriate fashion and seasonal items.  Our buyers work closely with our merchandise vendors to identify and develop 
stylish products that appeal to a broad base of customers while reflecting the latest trends.  These products are often proprietary, the 
result of the development and collaboration between our buyers and our vendors.  In most cases, this exclusive merchandise is the 
result of our buying team’s experience in interpreting market and merchandise trends in a way that appeals to our customers.  For 
these reasons, we believe our buying process yields a merchandise assortment that is differentiated from our competition.  We also 
test-market products where appropriate and monitor individual item sales, which enables us to identify and quickly reorder bestselling 
items in order to maximize sales.  

Ever-changing merchandise mix. We believe our ever-changing merchandise mix creates an inviting store environment, 
encouraging strong customer loyalty and frequent return visits to our stores. The merchandise in our stores is traditionally-styled for 
broad market appeal, yet it reflects an understanding of our customer’s desire for fashion and novelty. Our information systems permit 
close tracking of individual item sales, enabling us to react quickly to both fast-selling and slow-moving items. Accordingly, our 
inventory turns rapidly and we actively change our merchandise assortment throughout the year in response to market trends, sales 
results and changes in seasons. We also strategically increase selling space devoted to gifts and seasonal merchandise in advance of 
holidays.  

Stimulating store experience.  Through our in-store visual presentation, marketing and promotions, and customer service, we 
seek to make customers feel welcome and “at home.”  Our merchandise presentation effort is geared toward helping our customers 
visualize our products in their own homes and inspire decorating and gift-giving ideas.  We creatively group complementary 
merchandise throughout the store.  We believe this cross-category merchandising encourages customers to browse for longer periods 
of time, promoting add-on sales.  We adjust our visual presentation frequently to take advantage of sales trends, enhance our ever-
changing merchandise mix, and support our promotional strategies.  Our store associates support this environment through their 
engagement with our customers, knowledge of our products, and passion for customer service. 

Strong value proposition. Our customers regularly experience the satisfaction of paying noticeably less for items similar to those 

sold by other retail stores or through other retail channels. This strategy of providing a combination of style, quality and value is an 
important element in making Kirkland’s a destination store. While we carry some items in our stores that sell for several hundred 
dollars, most items sell for under $20 and are perceived by our customers as very affordable home décor, accessories and gifts. Our 
longstanding relationships with vendors and our ability to place and sell-through large orders of a single item enhance our ability to 
attain favorable product pricing from vendors.  

Broad market appeal. Our stores operate successfully across different geographic regions and market sizes. The flexibility of 
our concept enables us to select the most promising real estate opportunities that meet requisite economic and demographic criteria 
within the target markets where our customers live and shop. In addition to our stores, we sell direct-to-customer (“DTC”) and 
facilitate orders for in-store pickup (“ISP”) through our website at www.kirklands.com. We view our on-line channel as a crucial part 
of our overall business strategy, allowing us to introduce our concept to new customers and complement our “brick-and-mortar” 
business for a true multi-channel brand experience.  

4 

 
Brick-and-mortar store growth.  With only 376 stores in 35 states as of the end of fiscal 2015, we view expansion of our 
physical store locations as a large opportunity for growth.  During fiscal 2016, we expect to increase our total retail square footage by 
approximately 6% to 8%.  We will focus on infill opportunities in some of our core markets, as well as expansion opportunities in 
under-penetrated markets in the United States such as the Mid-Atlantic states, the Midwest, portions of the Northeast, and California.  
We expect to open 35 to 40 new locations during fiscal 2016, and expect to close approximately 10 to 15 locations.  The new store 
openings and closings during fiscal 2016 are expected to be weighted towards the first half of the year. Longer-term, we see an 
opportunity to grow our square footage 10% annually, with an intermediate goal of 500 total store units in the next three to five years. 

e-Commerce growth.  As customers increasingly turn to the web for their shopping, we expect our e-Commerce channel to 

provide another growth opportunity.  We are continuing to capture additional market share by attracting new customers via the 
website.  We launched third-party drop shipping in fiscal 2015 to give our customers a wider assortment of product offerings. We plan 
on expanding our third-party drop shipping product offerings in fiscal 2016. Additionally, we are continuing to use the on-line channel 
to enrich the brick-and-mortar store experience, and have plans to improve our ship to store options to support the blending of the two 
channels into one unique brand experience. For fiscal 2015, our e-Commerce channel accounted for approximately $38.6 million in 
revenue, or about 6.9% of our total revenue, a 37.8% increase over fiscal 2014.  We expect our e-Commerce business to continue to 
grow at a pace greater than brick-and-mortar for the foreseeable future, with an interim goal of 10% of the overall business.  

Merchandising  

Merchandising strategy. Our merchandising strategy is to (i) offer unique, distinctive and often exclusive, quality home décor 

products and gifts at affordable prices representing great value to our customers, (ii) maintain a breadth of productive merchandise 
categories, (iii) provide a carefully edited selection of core items within targeted categories, (iv) emphasize new and fresh-to-market 
merchandise by continually updating our merchandise mix, and (v) present merchandise in a visually appealing manner to create an 
inviting atmosphere which inspires decorating and gift-giving ideas and encourages frequent store visits.  

Our information systems permit close tracking of individual item sales, which enables us to react quickly to market trends and 

best or slow sellers. This daily sales and product margin information helps us to maximize the productivity of successful products and 
categories, and minimize the accumulation of slow-moving inventory. The composition of our merchandise assortment is relatively 
consistent across the chain. We address regional differences where applicable by tailoring inventories to geographic considerations 
and specific store sales results in selected categories and classes of product.  

We continuously introduce new and often exclusive products to our merchandise assortment in order to (i) maintain customer 

interest by providing freshness in our product selections, encouraging frequent return visits to our stores and website, (ii) enhance our 
reputation as a source for identifying and developing quality, fashionable products, and (iii) allow merchandise which has peaked in 
sales to be quickly discontinued and replaced by new items. In addition, we strategically manage the selling space devoted to gifts and 
holiday merchandise throughout the year. Our flexible store design and display fixtures allow us to adjust our selling space as needed 
to capitalize on sales trends.  

Our average store generally carries approximately 4,700 Stock Keeping Units (“SKUs”). Online we carry approximately 3,800 
SKUs, of which 1,400 are exclusively online. We regularly monitor the sell-through on each item, therefore, the number and make-up 
of our active SKUs is continuously changing based on changes in selling trends. We purchase merchandise from approximately 200 
vendors and our buying team works closely with vendors to differentiate Kirkland’s merchandise from that of our competitors. For 
products that are not manufactured specifically for Kirkland’s, we may create custom packaging as a way to differentiate our 
merchandise offering and reinforce our brand. Exclusive or proprietary products distinguish us from our competition, enhance the 
value of our merchandise and provide the opportunity to improve our net sales and gross margin.  

Product assortment. Our major merchandise categories include wall décor, art, mirrors, lamps, decorative accessories, accent 

furniture, textiles, fragrance and accessories, frames, housewares, impulse and personal accessories, outdoor living, and artificial floral 
products. Our stores also offer an extensive assortment of holiday merchandise, as well as items carried throughout the year suitable 
for gift-giving.  

5 

 
 
 
The following table presents the percentage of net sales contributed by our major merchandise categories over the last three 

fiscal years:  

Merchandise Category 
Art 
Holiday 
Wall Décor 
Accent Furniture 
Fragrance and Accessories 
Decorative Accessories 
Mirrors 
Textiles 
Lamps 
Housewares 
Impulse and Personal Accessories 
Floral 
Frames 
Outdoor Living 
Total 

Fiscal 2015  
           14% 
13 
11 
9  
9  
8  
7  
7  
6  
5 
                 4 
3  
             3 
             1 
          100% 

% of Net Sales 
Fiscal 2014
  14% 
12  
11 
10 
8  
8 
7  
7
7  
4 
4 
3
             3 
2 

Fiscal 2013
         15%
11
11
10
8
9
7
6
7
3
4
4
3
2
          100%           100%

Value proposition. We continually strive to increase the perceived value of Kirkland’s products to our customers through our 

distinctive merchandising, carefully coordinated in-store signage, visual presentation and product packaging. Our shoppers regularly 
experience the satisfaction of paying noticeably less for items similar to those sold by other retail stores, through catalogs, or on the 
Internet. Our stores typically have two major semi-annual sale events, one in January and one in July. We also use temporary 
promotions throughout the year featuring specific items or categories of merchandise. We believe our value-oriented pricing strategy, 
coupled with an adherence to high quality standards, is an important element in establishing our distinct brand identity and solidifying 
our connection with our customers.  

Buying and Inventory Management  

Merchandise sourcing and product development. Our merchandise team purchases inventory on a centralized basis to take 
advantage of our consolidated buying power and our technology to closely control the merchandise mix in our stores. Our buying 
team selects all of our products, negotiates with vendors and works closely with our planning and allocation team to optimize store-
level merchandise quantity and mix by category, classification and item.  

Approximately 86% of our total purchases are from importers of merchandise manufactured primarily in China and other South-

Asian countries, with the balance purchased from domestic manufacturers and wholesalers. For our purchases of merchandise 
manufactured abroad, we have historically bought from importers or U.S.-based representatives of foreign manufacturers rather than 
dealing directly with foreign manufacturers. This process has enabled us to maximize flexibility and minimize product liability and 
credit risks.  

Planning and allocation. Our merchandise planning and allocation team works closely with our buying team, field management 

and store personnel to meet the requirements of individual stores for appropriate merchandise in sufficient quantities. This team also 
manages inventory levels, allocates merchandise to stores and replenishes inventory based upon information generated by our 
information systems. Our inventory control systems monitor current inventory levels at each store, by operating district, and for the 
total company. We also continually monitor recent selling history within each store by category, classification and item to properly 
allocate future purchases to maximize sales and gross margin.  

Each of our stores is internally classified for merchandising purposes based on certain criteria including sales volume, size, 
location and historical performance. Although our stores carry similar merchandise, the variety and depth of products in a given store 
may vary depending on the store’s rank and classification. Where applicable, inventory purchases and allocation are also tailored 
based on regional or demographic differences between stores in selected categories.  

Store Operations  

General. In addition to corporate management and three Regional Directors, approximately 29 Multi-Unit Managers (who 

generally have responsibility for approximately 10 to 16 stores within a geographic district) manage store operations. A Store 
Manager and one to three Assistant Managers manage individual stores. The Store Manager is responsible for the day-to-day 
operation of the store, including sales, customer service, merchandise display, human resource functions and store security. A typical 
store operates seven days a week with an average of 12 to 16 employees, including a combination of full and part-time employees, 

6 

 
  
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
  
depending on the volume of the store and the season. Additional part-time employees are typically hired to assist with increased traffic 
and sales volume in the fourth quarter of the calendar year.  

Merchandise presentation. Merchandise is generally displayed according to guidelines and directives given to each store from 
the Merchandise Presentation team with input from Store Operations. This procedure promotes somewhat uniform display standards 
throughout the chain depending upon store configuration. Using multiple types of fixtures, we group complementary merchandise 
creatively throughout the store, and also display certain products strictly by category or product type.  

Because of the nature of our merchandise and our focus on identifying and developing best-selling items, we emphasize our 
merchandise presentation standards. Our Merchandise Presentation team provides Store Managers with recommended directives such 
as photographs, diagrams and placement guides. Augmenting this centralized approach, each Store Manager has flexibility to 
creatively highlight those products that are expected to have the greatest appeal to local shoppers. Effective and consistent visual 
merchandising enhances a store’s ability to reach its full sales potential.  

Personnel recruitment and training. We believe our continued success is dependent in part on our ability to attract, retain and 

motivate quality employees. In particular, our success depends on our ability to promote and/or recruit qualified Multi-Unit and Store 
Managers and maintain quality full-time and part-time employees. Multi-Unit Managers are primarily responsible for recruiting new 
Store Managers. Store Managers are responsible for the hiring and training of new associates, assisted where appropriate by a Human 
Resources Manager. We constantly look for motivated and talented people to promote from within Kirkland’s, in addition to recruiting 
outside Kirkland’s. All employees are trained utilizing the “8 Steps to Success” training program. Multi-Unit Managers and Store 
Managers receive an additional 5 to 10 days of training at a designated “training store” at which they work directly with a qualified 
Training Store Manager.  

Compensation and incentives. Multi-Unit and Store Managers are compensated with a base salary or on an hourly basis, plus a 

monthly sales bonus combined with a quarterly performance bonus based on store-level profit contribution. Sales associates are 
compensated on an hourly basis. In addition, we periodically run a variety of contests that reward associates for outstanding 
achievement in sales and other corporate initiatives.  

Real Estate  

Strategy. Our real estate strategy is to identify dominant retail properties that are convenient and attractive to our target female 
customer. The flexibility and broad appeal of our stores and our merchandise allow us to operate successfully in major metropolitan 
markets such as Houston, Texas and Atlanta, Georgia; middle markets such as Nashville, Tennessee and Kansas City, Missouri; and 
smaller markets such as Palmdale, California and Amarillo, Texas. As we execute our store growth strategy, we are focused on infill 
opportunities in some of our existing markets as well as expansion opportunities in under-penetrated markets in the United States such 
as the Mid-Atlantic states, the Midwest, portions of the Northeast, and California to provide us with the unit growth to achieve our 
goals.  

Formats. We operate stores in a variety of off-mall venues and enclosed malls. As of January 30, 2016, we operated 30 stores in 

enclosed malls, of which ten were outward-facing, and 346 stores in off-mall venues. Off-mall stores included 305 in “power” strip 
centers and “lifestyle” centers, 11 in outlet centers and 30 freestanding locations. The average size of the new stores we opened in 
fiscal 2015 was approximately 8,200 square feet, and we currently expect our fiscal 2016 new stores to be primarily in off-mall 
shopping centers of similar average size.  

Site selection. Our site selection strategy is to locate our stores in venues which are destinations for large numbers of shoppers 

and which reinforce our image and brand. To assess potential new locations, we review financial and demographic criteria and 
infrastructure for access. We also analyze the quality and relative location of co-tenants and competitive factors, square footage 
availability, frontage space and other relevant criteria to determine the overall acceptability of a property and the optimal locations 
within it.  

The following table provides a history of our store openings and closings for the last five fiscal years.  

Stores open at beginning of period 
Store openings 
Store closings 
Stores open at end of period 

Fiscal
2015 
344 
43 
(11)

376

Fiscal 
2014 
324    
34    

(14) 
344 

Fiscal 
2013  
323 
24 
(23)

Fiscal
2012  
309 
42 
(28)

Fiscal
2011  
300 
34 
     (25)

324 

323 

309 

7 

 
  
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
  
 
 
 
 
 
  
  
  
 
  
  
Distribution and Logistics  

We have implemented a comprehensive approach to the management of our merchandise supply chain. This approach 
encompasses all parts of the supply chain, from the manufacturer overseas to the store selling floor. Our 771,000-square-foot 
distribution center in Jackson, Tennessee was built to our specifications in May 2004, and our warehouse management system and 
material handling equipment streamline the flow of goods within the distribution center.  

We currently utilize third-party carriers to transport merchandise from our distribution center to our stores. Approximately 97% 

of our stores utilize direct, full truckload deliveries, which results in lower distribution costs and allows our field personnel to better 
schedule store associates for the receiving process. The optimal delivery method for a given store depends on the store’s sales volume, 
square footage, geographic location and other factors.  

In fiscal 2015, we used approximately 200,000 square feet of the distribution facility to support the pick-and-pack operation 

used in e-Commerce fulfillment. To support the anticipated growth in the e-Commerce business, we entered into a three-year lease in 
March 2015 for a 303,000 square feet facility in Jackson, Tennessee which will primarily serve as the fulfillment center for e-
Commerce starting in early fiscal 2016. We also lease additional overflow warehouse space in Jackson, Tennessee as needed. We 
continue to evaluate the impact of our multi-channel strategies on our business, and are currently implementing enhancements to our 
supply chain infrastructure to support our store unit growth and multi-channel goals. 

Information Systems  

Our store information systems include a server in each store that runs our automated point-of-sale (“POS”) application on 
multiple POS registers. The server provides Store Managers with convenient access to detailed sales and inventory information for the 
store. Our POS registers provide a price look-up function (all merchandise is bar-coded), time and attendance, and automated check, 
credit card, debit card and gift card processing. Through nightly two-way electronic communication with each store, we upload SKU-
level sales, gross margin information and payroll hours to our home office system and download new merchandise pricing, price 
changes for existing merchandise, purchase orders and system maintenance tasks to the store server. Based upon the evaluation of 
information obtained through this daily information exchange, our planning and allocation team implements merchandising decisions 
regarding inventory levels, reorders, price changes and allocation of merchandise to our stores. During fiscal 2015, we implemented a 
new payroll planning tool which allows us to improve our efficiency managing time and attendance and employee scheduling within 
stores. 

During the second half of 2012, we completed the implementation of a new merchandise management system. This software 

provides us with tools to better manage aspects of our merchandise assortment and integrates all merchandising and inventory 
management applications; including category, classification and SKU inventory tracking, purchase order management, automated 
ticket making, and sales audit. During fiscal 2013 and 2014, we implemented a host of merchandise modules within our new 
merchandise management system including merchandise financial planning, allocation, and replenishment tools.  In 2014, we 
implemented an order management system, which supports our multi-channel initiatives by providing a flexible foundation for 
handling orders, directing omni-channel traffic, and servicing the customer. During fiscal 2015, we implemented our third-party 
“drop-ship” vendor program allowing our vendors to ship product directly to our customers’ homes. 

Our financial system applications, including general ledger and accounts payable, were upgraded in February 2011. Our e-

Commerce platform was implemented in the fall of 2010, when we re-launched our website for DTC selling. Concurrent with the 
move into our distribution center in 2004, we implemented a warehouse management system (“WMS”). The WMS was tailored to our 
specifications and provides us with a fully automated solution for all operations within the distribution center.  

Marketing  

Although our overall marketing efforts encompass various techniques, in recent years, we have had a significant focus on e-mail 

communication. We now manage a database of approximately 3.3 million active e-mail addresses that have been provided by our 
customers, primarily through in-store collection processes and various contests and initiatives designed to drive e-mail sign-ups. We 
use this database to communicate frequently with our loyal customer base about new products, in-store events and special offers. We 
are beginning to utilize other means of media advertising to enhance the visibility of our products and our brand. We are continuously 
evaluating other forms of advertising as we seek to further develop the brand of the Company while we execute our growth strategy. 
Our marketing efforts inside the store emphasize signage, store and window banners, displays and other techniques to attract 
customers and provide an exciting shopping experience.  The growth of our e-Commerce business has also increased our investment 
in online marketing channels such as paid search and affiliate marketing. 

During the third quarter of fiscal 2013, we implemented a new customer loyalty program called K Club.  K Club allows 
members to earn one point for every dollar spent on eligible product purchases and receive a ten dollar reward certificate for every 
three hundred points earned.  In addition to the K Club, we provide our customers with the option to utilize Kirkland’s private-label 
credit card. Kirkland’s credit card holders earn two points for every dollar spent. This program is administered by a third-party, who 

8 

 
bears the credit risk associated with the card program without recourse to us.  Customers using the Kirkland’s private-label credit card 
visit our stores and purchase merchandise more frequently, as well as spend more money per visit, than our customers not using the 
card. As of the end of fiscal 2015, we had approximately 6.7 million loyalty members in the K Club program. 

Internet and Social Media  

We believe the Internet offers opportunities to complement our “brick-and-mortar” stores, increase sales and increase consumer 

brand awareness of our products. Our website at www.kirklands.com provides our customers with the ability to purchase Kirkland’s 
merchandise online and have it delivered directly to their homes or their nearest Kirkland’s store. Customers may also use the website 
as a resource to locate a store, preview our merchandise, join our K Club loyalty program, apply for a Kirkland’s credit card, and 
purchase gift cards online. We are also very active in social media and maintain a presence on Facebook, where we have over 942,000 
followers. For Twitter, Pinterest and Instagram, we have over 29,400, 85,500 and 128,000 followers, respectively.  

The information contained or incorporated in our websites is not a part of this Form 10-K.  

Trademarks  

All of our stores operate under the names “Kirkland’s”, “Kirkland’s Home”, “Kirkland’s Home Outlet”, “Kirkland’s Outlet,” 

and “The Kirkland Collection.”  

We have registered several trademarks with the United States Patent and Trademark Office on the Principal Register that are 

used in connection with the Kirkland’s stores, including KIRKLAND’S® logo design, KIRKLAND’S®, THE KIRKLAND 
COLLECTION®, KIRKLAND’S OUTLET®, KIRKLAND’S HOME®, MARKET AND VINEtm and LOVE THE POSSIBILITIES, 
LOVE THE PRICE®. These marks have historically been important components in our merchandising and marketing strategy. We are 
not aware of any claims of infringement or other challenges to our right to use our marks in the United States. 

Competition  

The retail market for home décor and gifts is highly competitive. Accordingly, we compete against a diverse group of retailers, 

including specialty stores, department stores, discount stores, catalog and Internet-based retailers, which sell similar lines of 
merchandise to those carried by us. Our product offerings also compete with a variety of national, regional and local retailers, 
including such retailers as HomeGoods, Bed, Bath & Beyond, Cost Plus World Market, Hobby Lobby, Pier 1 Imports, Target, Ebay, 
Amazon and Wayfair. Department stores typically have higher prices than our stores for similar merchandise. Specialty retailers tend 
to have higher prices and a narrower assortment of home décor products. Wholesale clubs may have lower prices than our stores, but 
the product assortment is generally more limited. We believe that the principal competitive factors influencing our business are 
merchandise novelty, quality and selection, price, customer service, visual appeal of the merchandise and the store, and the 
convenience of our store locations. The number of companies offering a selection of home décor products that overlaps generally with 
our product assortment has increased over the last 10 to 15 years. However, we believe that our stores still occupy a distinct niche in 
the marketplace: traditionally-styled, quality merchandise, reflective of current market trends, offered at a value price combined with a 
unique store experience. We believe we compete effectively with other retailers due to our experience in identifying a broad collection 
of distinctive merchandise, pricing it to be attractive to the target Kirkland’s customer, presenting it in a visually appealing manner, 
and providing a quality shopping experience.  

In addition to competing for customers, we compete with other retailers for suitable store locations and qualified management 

personnel and sales associates. Many of our competitors are larger and have substantially greater financial, marketing and other 
resources than we do. See Item 1A of this Form 10-K, captioned “Risk Factors.”  

Employees  

We employed 6,821 employees at March 14, 2016. The number of employees fluctuates with seasonal needs. None of our 
employees are covered by a collective bargaining agreement. We believe that we maintain a positive relationship with our employees.  

Seasonality 

We have experienced, and expect to continue to experience, substantial seasonal fluctuations in our net sales and operating 

results, which are typical of many specialty retailers and common to most retailers generally. Due to the importance of the fall selling 
season, which includes Thanksgiving and Christmas, the last quarter of our fiscal year has historically contributed, and is expected to 
continue to contribute, a disproportionate amount of our net sales, net income and cash flow for the entire fiscal year. We expect this 
pattern to continue during the current fiscal year and anticipate that in subsequent fiscal years, the last quarter of our fiscal year will 
continue to contribute disproportionately to our operating results and cash flow. 

9 

 
Availability of SEC Reports  

We file annual reports on Form 10-K, quarterly reports on Form 10-Q and current reports on Form 8-K and other information 

with the Securities Exchange Commission (“SEC”). Members of the public may read and copy materials that we file with the SEC at 
the SEC’s Public Reference Room at 100 F Street, N.E., Washington, D.C. 20549. Members of the public may also obtain information 
on the Public Reference Room by calling the SEC at 1-800-SEC-0330. The SEC also maintains an Internet web site that contains 
reports, proxy and information statements and other information regarding issuers, including Kirkland’s, that file electronically with 
the SEC. The address of that site is http://www.sec.gov. Our annual reports on Form 10-K, quarterly reports on Form 10-Q and current 
reports on Form 8-K and amendments to those documents and other information filed by us with the SEC are available, without 
charge, on our Internet web site, http://www.kirklands.com, as soon as reasonably practicable after they are filed electronically with 
the SEC. Copies are also available, without charge, by written request to: Secretary, Kirkland’s, Inc., 5310 Maryland Way, 
Brentwood, Tennessee 37027.  

Executive Officers of Kirkland’s  

The name, age as of March 31, 2016, and position of each of our executive officers are as follows:  

W. Michael Madden, 46, has been a Director of Kirkland’s and President and Chief Executive Officer since February 2015. 
Prior to his appointment as Chief Executive Officer, Mr. Madden served as President and Chief Operating Officer since August 2014. 
He also served as Senior Vice President and Chief Financial Officer from January 2008 to July 2014, Vice President and Chief 
Financial Officer from May 2006 to December 2007, and Vice President of Finance from May 2005 to April 2006. From July 2000 to 
May 2005, he served as Director of Finance. Prior to joining Kirkland’s, Mr. Madden served as Assistant Controller with Trammell 
Crow Company, a real estate development, investment, and operations company, and was with PricewaterhouseCoopers LLP. At 
PricewaterhouseCoopers LLP, he served in positions of increasing responsibility over six years culminating as Manager-Assurance 
and Business Advisory Services where he worked with various clients, public and private, in the retail and consumer products 
industries.  

Michelle R. Graul, 50, has been Executive Vice President of Stores and Merchandising since August 2014. Prior to her 
appointment as Executive Vice President of Stores and Merchandising, Ms. Graul served as Senior Vice President of Human 
Resources and Stores since January 2010, Senior Vice President of Human Resources from August 2008 to December 2009, and Vice 
President of Human Resources from March 2005 to July 2008. Prior to joining Kirkland’s, Mrs. Graul was employed with Pier 1 
Imports and served in various positions of increasing responsibility over 13 years culminating as Zone Human Resources Director. 
Prior to joining Pier 1 Imports, Mrs. Graul had positions with four other retailers serving in various store operational roles and as a 
buyer.  

Adam C. Holland, 37, has been Vice President and Chief Financial Officer since February 2015. Prior to his appointment as 

Vice President and Chief Financial Officer, Mr. Holland served as Chief Accounting Officer from August 2014 to January 2015 and 
Vice President of Finance from August 2008 to July 2014. He also served as Director of Finance from June 2006 to July 2008 and 
Manager of Financial Reporting from May 2005 to June 2006. Prior to joining Kirkland’s, Mr. Holland served as Manager of 
Corporate Accounting with Walter Industries, Inc., a holding company that owns home building, natural resources development, and 
industrial manufacturing companies, and prior to that was a senior auditor with Ernst & Young LLP.   

No family relationships exist among any of the above-listed executive officers, and there are no arrangements or understandings 

between any of the above-listed officers and any other person pursuant to which they serve as an officer. All executive officers are 
elected to hold office for one year or until their successors are elected and qualified.  

Item 1A. 

Risk Factors  

Investing in our common stock involves risk. You should carefully consider the following risks, as well as the other information 
contained in this 10-K, including our consolidated financial statements and the related notes, before investing in our common stock.  

Risks Related to Strategy and Strategy Execution 

If We Do Not Generate Sufficient Cash Flow, We May Not Be Able to Implement Our Growth Strategy.  

The rate of our expansion will depend on, among other factors, the availability of adequate capital, which in turn will depend in 

large part on cash flow generated by our business and the availability of equity and debt capital. The cost of opening new stores or 
expanding, remodeling and relocating existing stores — which is at the heart of our growth strategy — may increase in the future 
compared to historical costs. There can be no assurance that our business will generate adequate cash flow or that we will be able to 
obtain equity or debt capital on acceptable terms, or at all. Moreover, our senior credit facility contains provisions that restrict the 
amount of debt we may incur in the future. If we are not successful in obtaining sufficient capital, we may be unable to open 
additional stores or expand, remodel and relocate existing stores as planned, which may adversely affect our growth strategy resulting 

10 

 
in a decrease in net sales. There can be no assurances that we will be able to achieve our current plans for the opening of new stores 
and the expansion, remodeling or relocation of existing stores.  

If We Are Unable to Profitably Open and Operate New Stores at a Rate that Exceeds Planned Store Closings, We May Not Be Able 
to Adequately Execute Our Growth Strategy, Resulting in a Decrease in Net Sales and Net Income.  

A key element of our growth strategy is to open new stores, both in existing markets and in new geographic markets that we 
select based on customer data and demographics. Our future operating results will depend to a substantial extent on whether we are 
able to continue to open and operate new stores successfully at a rate that exceeds our planned store closings.  

Our ability to open new stores and to expand, remodel and relocate existing stores depends on a number of factors, including the 
prevailing conditions in the commercial real estate market and our ability to:  

locate and obtain favorable store sites and negotiate acceptable lease terms;  
construct or refurbish store sites;  
obtain and distribute adequate product supplies to our stores;  

•  maintain or obtain adequate capital resources for leasehold improvements, fixtures and inventory on acceptable terms;  
• 
• 
• 
•  maintain adequate warehousing and distribution capability at acceptable costs;  
• 
• 

hire, train and retain skilled managers and personnel; and  
continue to upgrade our information and other operating systems to control the anticipated growth and expanded 
operations.  

There also can be no assurance that we will be able to open, expand, remodel and relocate stores at the anticipated rate, if at all. 

Furthermore, there is no assurance that new stores that we open will generate net sales levels necessary to achieve store-level 
profitability. New stores that we open in our existing markets may draw customers away from our existing stores and may have lower 
net sales growth compared to stores opened in new markets.   

Every year we decide to close certain stores based on a number of factors, including but not limited to planned location of new 
stores nearby, excessive rent or other operating cost increases, inadequate profitability, short term leases, or the landlord’s ability to 
replace us with another tenant at more favorable terms to the landlord.  Store closings have the effect of reducing net sales. We may 
choose to close underperforming stores before lease expiration and incur termination costs associated with those closings. If we are 
not able to open new stores at a pace that exceeds the closing of existing stores we will not achieve our planned revenue growth. 

New stores also may face greater competition and have lower anticipated net sales volumes relative to previously opened stores 
during their comparable years of operations. New stores opened in new markets, where we are less well known and where we are less 
familiar with the target customer, may face different or additional risks and increased costs compared to stores operated in existing 
markets. Also, stores opened in off-mall locations may require greater marketing costs in order to attract customer traffic. These 
factors, together with increased pre-opening expenses at our new stores, may reduce our average store contribution and operating 
margins. If we are unable to profitably open and operate new stores and maintain the profitability of our existing stores, our net 
income could suffer.  

The success of our growth plan will be dependent on our ability to promote and/or recruit a sufficient number of qualified multi-

unit managers, store managers and sales associates to support the expected growth in the number of our stores. In addition, the time 
and effort required to train and supervise a large number of new managers and associates may divert resources from our existing stores 
and adversely affect our operating and financial performance. Our operating expenses would also increase as a result of any increase 
in the minimum wage or other factors that would require increases in the compensation paid to our employees.  

Our Success Depends Upon our Marketing, Advertising and Promotional Efforts. If We are Unable to Implement them 
Successfully, or if Our Competitors Market, Advertise or Promote More Effectively than We Do, Our Revenue May Be Adversely 
Affected.  

We use marketing and promotional programs to attract customers to our stores and to encourage purchases by our customers. 

We use various media for our promotional efforts, including print, database marketing, email communications and other electronic 
communications such as paid search advertising and online social networks. If we fail to choose the appropriate medium for our 
efforts, or fail to implement and execute new marketing opportunities, our competitors may be able to attract some of our customers.  

If our competitors increase their spending on advertising and promotions, if our advertising, media or marketing expenses 
increase, if our advertising and promotions become less effective than those of our competitors, or if we do not adequately leverage 
technology and data analytic capabilities needed to generate concise competitive insight, we could experience a material adverse effect 
on our results of operations. A failure to sufficiently innovate, develop customer relationship initiatives, or maintain adequate and 
effective advertising could inhibit our ability to maintain brand relevance and drive increased sales. 

11 

 
 
We May Not Be Able to Successfully Anticipate Consumer Trends, and Our Failure to Do So May Lead to Loss of Consumer 
Acceptance of Our Products Resulting in Reduced Net Sales.  

Our success depends on our ability to anticipate and respond to changing merchandise trends and consumer demands in a 

timely manner. While we devote considerable effort and resources to shape, analyze and respond to consumer preferences, consumer 
spending patterns and preferences cannot be predicted with certainty and can change rapidly. Our product introductions and product 
improvements, along with our other marketplace initiatives, are designed to capitalize on customer or consumer trends. In order to 
remain successful, we must anticipate and react to these trends and develop new products or processes to address them. If we fail to 
identify and respond to emerging trends, consumer acceptance of the merchandise in our stores and our image with our customers may 
be harmed, which could reduce customer traffic in our stores and materially adversely affect our net sales.  

Additionally, if we misjudge market trends, we may significantly overstock unpopular products and be forced to take significant 

inventory markdowns, which would have a negative impact on our gross profit and cash flow. Conversely, shortages of items that 
prove popular could reduce our net sales. In addition, a major shift in consumer demand away from home décor could also have a 
material adverse effect on our business, results of operations and financial condition.  

We May Not Be Able to Successfully Respond to Technological Change, Our Website Could Become Obsolete and Our Financial 
Results and Conditions Could be Adversely Affected. 

We maintain a corporate website through which we market and sell our products to customers and publicize Company 
information to customers, investors and other constituencies.  Maintenance of our website requires substantial development and 
maintenance efforts, and entails significant technical and business risks. To remain competitive, we must continue to enhance and 
improve the responsiveness, functionality and features of our website.  The sale of products through e-Commerce is characterized by 
rapid technological change, the emergence of new industry standards and practices and changes in customer requirements and 
preferences. Therefore, we may be required to license emerging technologies, enhance our existing website, develop new services and 
technology that address the increasingly sophisticated and varied needs of our current and prospective customers, and adapt to 
technological advances and emerging industry and regulatory standards and practices in a cost-effective and timely manner. Our 
ability to remain technologically competitive may require substantial expenditures and lead time, and our failure to do so may harm 
our business and results of operations. 

Risks Related to Profitability 

Inventory Loss and Theft and the Inability to Anticipate Inventory Needs may Result in Reduced Net Sales. 

We are subject to the risk of inventory loss and theft. We have experienced inventory shrinkage in the past, and we cannot 
assure that incidences of inventory loss and theft will decrease in the future or that the measures we are taking will effectively reduce 
the problem of inventory shrinkage. Although some level of inventory shrinkage is an unavoidable cost of doing business, if we were 
to experience higher rates of inventory shrinkage or incur increased security costs to combat inventory theft, our financial condition 
could be affected adversely. 

Efficient inventory management is a key component of our business success and profitability. To be successful, we must 
maintain sufficient inventory levels to meet our customers’ demands without allowing those levels to increase to such an extent that 
the costs to store and hold the goods unduly impacts our financial results. If our buying decisions do not accurately predict customer 
trends or purchasing actions, we may have to take unanticipated markdowns to dispose of the excess inventory, which also can 
adversely impact our financial results. Though we attempt to reduce these risks, we cannot assure you that we will continue to be 
successful in our inventory management. If we are not successful in managing our inventory balances, our cash flows from operations 
may be negatively affected. 

Inability to Successfully Develop and Maintain a Relevant and Reliable Multichannel Experience for Our Customers Could 
Adversely Affect Our Sales, Results of Operations and Reputation. 

Our business has evolved from an in-store experience to interactions with customers across multiple channels (in-store, online, 
mobile and social media, among others). Our customers are using computers, tablets, mobile phones and other devices to shop in our 
stores and online and provide feedback and public commentary about all aspects of our business. Multichannel retailing is rapidly 
evolving, and we must keep pace with changing customer expectations and new developments and technology investments by our 
competitors.  

Successful operation of our e-Commerce initiatives are dependent on our ability to maintain uninterrupted availability of the 

Company’s website and supporting applications, adequate inventory levels, timely fulfillment of customer orders, and accurate 
shipping of undamaged products. In addition, the Company’s call center must maintain a high standard of customer care. Failure to 
successfully manage this process may negatively impact sales, result in the loss of customers, and damage our reputation. 

If we are unable to attract and retain team members or contract with third parties having the specialized skills needed to support 
our multichannel efforts, implement improvements to our customer-facing technology in a timely manner, or provide a convenient and 

12 

 
consistent experience for our customers regardless of the ultimate sales channel, our ability to compete and our results of operations 
could be adversely affected. In addition, if www.kirklands.com and our other customer-facing technology systems do not appeal to our 
customers or reliably function as designed, we may experience a loss of customer confidence, lost sales or be exposed to fraudulent 
purchases, which, if significant, could adversely affect our reputation and results of operations. 

Our Results Could be Negatively Impacted if our Merchandise Offering Suffers a Substantial Impediment to its Reputation Due to 
Real or Perceived Quality Issues.  

Maintaining, promoting and growing our merchandise offering will depend largely on the success of our design, merchandising, 

and marketing efforts and our ability to provide a consistent, high quality customer experience. If we fail to achieve these objectives, 
our public image and reputation could be tarnished by negative publicity.   

If our merchandise offerings do not meet applicable safety standards or customer expectations regarding safety, we could 
experience lost sales and increased costs and be exposed to legal and reputational risk. All of our vendors must comply with applicable 
product safety laws, and we are dependent on them to ensure that the products we buy comply with all safety standards. Events that 
give rise to actual, potential or perceived product safety concerns with respect to our products could expose us to government 
enforcement action or private litigation and result in costly product recalls and other liabilities. In addition, negative customer 
perceptions regarding the safety of the products we sell could cause our customers to seek alternative sources for their needs, resulting 
in lost sales. In those circumstances, it may be difficult and costly for us to regain customer confidence.   

We Face an Extremely Competitive Specialty Retail Business Market, and Such Competition Could Result in a Reduction of Our 
Prices and a Loss of Our Market Share.  

The retail market is a highly competitive market. We compete against a diverse group of retailers, including specialty stores, 

department stores, discount stores, catalog and Internet-based retailers, which sell similar lines of merchandise to those carried by us. 
Our competitors, many of which are larger and have substantially greater financial and other resources than us, include HomeGoods, 
Bed, Bath & Beyond, Cost Plus World Market, Hobby Lobby, Pier 1 Imports, Target, Ebay, Amazon and Wayfair. Our “brick-and-
mortar” stores and our www.kirklands.com website also compete with the ever-increasing number of Internet retail websites offering 
home décor and gift merchandise. The availability of home décor and gift merchandise from various competitors on the Internet could 
result in increased price competition as our customers are more readily able to comparison shop, which could reduce our sales, prices 
and margins and adversely affect our results of operations.  

Competitors may have greater financial, distribution, logistics, marketing and other resources available to them and may be able 

to adapt to changes in customer requirements more quickly, devote greater resources to the design, sourcing, distribution, marketing 
and sale of their products, generate greater national brand recognition or adopt more aggressive pricing policies. Our competitors may 
also be able to increase sales in their new and existing markets faster than we do by emphasizing different distribution channels than 
we do. If we are unable to overcome these potential competitive disadvantages, such factors could have an adverse effect on our 
business, financial condition and results of operations.  

Weather Conditions Could Adversely Affect Our Sales and/or Profitability by Affecting Consumer Shopping Patterns.  

Our operating results may be adversely affected by severe or unexpected weather conditions.  Adverse weather conditions or 

other extreme changes in the weather, including resulting electrical and technological failures, may disrupt our business and may 
adversely affect our ability to sell and distribute products.  Frequent or unusual snow, ice or rain storms or extended periods of 
unseasonable temperatures in our markets could adversely affect our performance by affecting customer shopping patterns or 
diminishing demand for seasonal merchandise.  For example, extended periods of unseasonably warm temperatures during the winter 
season or cool weather during the summer season could reduce demand for a portion of our inventory and thereby reduce our sales and 
profitability. 

We are Exposed to the Risk of Natural Disasters, Pandemic Outbreaks, Global Political Events, War and Terrorism That Could 
Disrupt Our Business and Result in Lower Sales, Increased Operating Costs and Capital Expenditures. 

Our headquarters, store locations, distribution center and warehouses, as well as certain of our vendors and customers, are 
located in areas which have been and could be subject to natural disasters such as floods, hurricanes, tornadoes, fires or earthquakes. 
In addition, we operate in markets that may be susceptible to pandemic outbreaks, war, terrorist acts or disruptive global political 
events, such as civil unrest in countries in which our vendors are located or products are manufactured. Our business may be harmed if 
our ability to sell and distribute products is impacted by any such events, any of which could influence customer trends and purchases 
and may negatively impact our net sales, properties or operations. Such events could result in physical damage to one or more of our 
properties, the temporary closure of some or all of our stores or distribution center, the temporary lack of an adequate work force in a 
market, temporary or long-term disruption in the transport of goods, delay in the delivery of goods to our distribution center or stores, 
disruption of our technology support or information systems, or fuel shortages or dramatic increases in fuel prices, which increase the 
cost of doing business. These events also can have indirect consequences such as increases in the costs of insurance if they result in 

13 

 
significant loss of property or other insurable damage. Any of these factors, or combination thereof, could adversely affect our 
operations.  

Our Performance May be Affected by General Economic Conditions.  

Our performance is subject to worldwide economic conditions and their impact on levels of consumer spending. Some of the 

factors that have had, and may in the future have, an impact on discretionary consumer spending include national or global economic 
downturns, an increase in consumer debt (and a corresponding decrease in the availability of affordable consumer credit), reductions 
in net worth based on recent severe market declines, softness in the residential real estate and mortgage markets, changes in taxation, 
increases in fuel and energy prices, fluctuation in interest rates, low consumer confidence and other macroeconomic factors.  

Specialty retail is a cyclical industry that is heavily dependent upon the overall level of consumer spending. Purchases of home 

décor and gifts tend to be highly correlated with cycles in consumers’ disposable income and trends in the housing market. A weak 
retail environment could impact customer traffic in our stores and also adversely affect our net sales. Because of the seasonality of our 
business, economic downturns, increased sourcing costs, or scarcity in equipment during the last quarter of our fiscal year could 
adversely affect us to a greater extent than if such downturns occurred at other times of the year. As purchases of home décor items 
may decline during recessionary periods, a prolonged recession, including any related decrease in consumers’ disposable incomes, 
may have a material adverse effect on our business, financial condition and results of operations.  

Should credit markets tighten or turmoil in the financial markets develop, our ability to access funds, refinance our existing 
indebtedness, enter into agreements for new indebtedness or obtain funding through the issuance of our securities would be adversely 
impacted.  

The impact of any such credit crisis or market turmoil on our major suppliers cannot be accurately predicted. The inability of 

key suppliers to access liquidity, or the insolvency of key suppliers, could lead to their failure to deliver our merchandise. Worsening 
economic conditions could also result in difficulties for financial institutions (including bank failures) and other parties with whom we 
do business, which could potentially impair our ability to access financing under existing arrangements or to otherwise recover 
amounts as they become due under our other contractual arrangements.  

Our Profitability is Vulnerable to Inflation and Cost Increases. 

Future increases in costs such as the cost of merchandise, shipping rates, freight costs, fuel costs and store occupancy costs may 

reduce our profitability. These cost increases may be the result of inflationary pressures that could further reduce our sales or 
profitability. Increases in other operating costs, including changes in energy prices, wage rates and lease and utility costs, may 
increase our cost of goods sold or operating expenses. Competitive pressures in our industry may have the effect of inhibiting our 
ability to reflect these increased costs in the prices of our products and therefore reduce our profitability. 

Our Business Is Highly Seasonal and Our Fourth Quarter Contributes a Disproportionate Amount of Our Net Sales, Net Income 
and Cash Flow, and Any Factors Negatively Impacting Us During Our Fourth Quarter Could Reduce Our Net Sales, Net Income 
and Cash Flow, Leaving Us with Excess Inventory and Making It More Difficult for Us to Finance Our Capital Requirements.  

We have experienced, and expect to continue to experience, substantial seasonal fluctuations in our net sales and operating 
results, which are typical of many specialty retailers and common to most retailers generally. Due to the importance of the fall selling 
season, which includes Thanksgiving and Christmas, the last quarter of our fiscal year has historically contributed, and is expected to 
continue to contribute, a disproportionate amount of our net sales, net income and cash flow for the entire fiscal year. We expect this 
pattern to continue during the current fiscal year and anticipate that in subsequent fiscal years, the last quarter of our fiscal year will 
continue to contribute disproportionately to our operating results and cash flow. Any factors negatively affecting us during the last 
quarter of our fiscal year, including unfavorable economic or weather conditions, could have a material adverse effect on our financial 
condition and results of operations, reducing our cash flow, leaving us with excess inventory and making it more difficult for us to 
finance our capital requirements.  

Failure to Control Merchandise Returns Could Negatively Impact the Business. 

We have established a provision for estimated merchandise returns based upon historical experience and other known factors. If 
actual returns are greater than those projected by management, additional reductions of revenue could be recorded in the future. Also, 
to the extent that returned merchandise is damaged, we may not receive full retail value from the resale of the returned merchandise. 
Introductions of new merchandise, changes in merchandise mix, associate selling behavior, merchandise quality issues, changes to our 
return policy, e-Commerce return behavior, changes in consumer confidence, or other competitive and general economic conditions 
may cause actual returns to exceed the provision for estimated merchandise returns. An increase in merchandise returns that exceeds 
our current provision could negatively impact the business and financial results. 

14 

 
We May Experience Significant Variations in Our Quarterly Results.  

Our quarterly results of operations may also fluctuate significantly based upon such factors as the timing of new store openings, 
pre-opening expenses associated with new stores, the relative proportion of new stores to mature stores, net sales contributed by new 
stores, increases or decreases in comparable store net sales, adverse weather conditions, shifts in the timing of holidays, the timing and 
level of markdowns, changes in fuel and other shipping costs, changes in our product mix and actions taken by our competitors. 
Consequently, comparisons between quarters are not necessarily meaningful and the results for any quarter are not necessarily 
indicative of future results. 

Our Comparable Store Net Sales Fluctuate Due to a Variety of Factors.  

Numerous factors affect our comparable store net sales results, including among others, weather conditions, retail trends, the 
retail sales environment, economic conditions, the impact of competition and our ability to execute our business strategy efficiently. 
Our comparable store net sales results have historically experienced fluctuations, including declines in some fiscal periods. Our 
comparable store net sales may not increase from quarter to quarter, or may decline. As a result, the unpredictability of our 
comparable store net sales may cause our revenues and operating results to vary quarter to quarter, and an unanticipated decline in 
revenues or comparable store net sales may cause the price of our common stock to fluctuate significantly.  

Our Freight Costs and thus Our Cost of Goods Sold are Impacted by Changes in Fuel Prices.  

Our freight cost is impacted by changes in fuel prices through surcharges. Fuel prices and surcharges affect freight costs with 

respect to both inbound freight from vendors to our distribution center and outbound freight from our distribution center to our stores. 
Increased fuel prices or surcharges may increase freight costs and thereby increase our cost of goods sold.  

Risks Related to Regulation and Litigation 

New Legal Requirements Could Adversely Affect Our Operating Results.  

Our business is subject to numerous federal, state and local laws and regulations. We routinely incur costs in complying with 
these laws and regulations. We are exposed to the risk that federal, state or local legislation may negatively impact our operations. 
Changes in product regulations (including changes in labeling or disclosure requirements), federal or state wage requirements, 
employee rights (including changes in the process for our employees to join a union), health care, social welfare or entitlement 
programs such as health insurance, paid leave programs, or other changes in workplace regulation or tax laws could adversely impact 
our ability to achieve our financial targets. Changes in other regulatory areas, such as consumer credit, privacy and information 
security, or environmental regulation may result in significant added expenses or may require extensive system and operating changes 
that may be difficult to implement and/or could materially increase our costs of doing business. Untimely compliance or 
noncompliance with applicable laws and regulations may subject us to legal risk, including government enforcement action, 
significant fines and penalties and class action litigation, as well as reputational damage, which could adversely affect our results of 
operations 

In 2010, the Patient Protection Act and Affordable Care Act and the Health Care and Education Reconciliation Act of 2010 

were signed into law in the United States. This legislation expands health care coverage to many uninsured individuals and expands 
coverage to those already insured. The changes required by this legislation could cause us to incur additional health care and other 
costs.  

Concern over climate change, including global warming, has led to legislative and regulatory initiatives directed at limiting 

greenhouse gas (“GHG”) emissions. If domestic or international laws or regulations were expanded to require GHG emission 
reporting or reduction by us or our third-party manufacturers, or if we engage third-party contract manufacturers in countries that have 
existing GHG emission reporting or reduction laws or regulations, we would need to expend financial and other resources to comply 
with such regulations and/or to monitor our third-party manufacturers’ compliance with such regulations. In addition, we cannot 
control the actions of our third-party manufacturers or the public’s perceptions of them, nor can we assure that these manufacturers 
will conduct their businesses using climate change proactive or sustainable practices. Violations of climate change laws or regulations 
by third parties with whom we do business could result in negative public perception of us and/or delays in shipments and receipt of 
goods, and could subject us to fines or other penalties, any of which could restrict our business activities, increase our operating 
expenses or cause our sales to decline.  

The costs and other effects of new legal requirements cannot be determined with certainty. Additional laws may directly or 

indirectly affect our production, distribution, packaging, cost of raw materials, fuel, ingredients or water, any of which could impact 
our business and financial results. In addition, our efforts to comply with new legislation or regulations may increase our costs.  

15 

 
Litigation May Adversely Affect Our Business, Financial Condition, Results of Operations or Liquidity. 

Our business is subject to the risk of litigation by employees, consumers, vendors, competitors, intellectual property rights 

holders, shareholders, government agencies and others through private actions, class actions, administrative proceedings, regulatory 
actions or other litigation means. The outcome of litigation, particularly class action lawsuits, regulatory actions and intellectual 
property claims, is difficult to assess or quantify. Plaintiffs in these types of lawsuits may seek recovery of very large or indeterminate 
amounts, and the magnitude of the potential loss relating to these lawsuits may remain unknown for substantial periods of time. In 
addition, certain of these lawsuits, if decided adversely to us or settled by us, may result in liability material to our consolidated 
financial statements as a whole or may negatively affect our operating results if changes to our business operation are required. The 
cost to defend future litigation may be significant. There also may be adverse publicity associated with litigation that could negatively 
affect customer perception of our business, regardless of whether the allegations are valid or whether we are ultimately found liable. 
As a result, litigation may adversely affect our business, financial condition, results of operations or liquidity. 

Product Liability Claims Could Adversely Affect Our Reputation.  

Despite our best efforts to ensure the quality and safety of the products we sell, we may be subject to product liability claims 
from customers or penalties from government agencies relating to allegations that the products sold by us are misbranded, contain 
contaminants or impermissible ingredients, provide inadequate instructions regarding their use or misuse, or include inadequate 
warnings concerning flammability or interactions with other substances. Such claims may result from tampering by unauthorized third 
parties, product contamination or spoilage, including the presence of foreign objects, substances, chemicals, other agents, or residues 
introduced during the growing, storage, handling and transportation phases. All of our vendors and their products must comply with 
applicable product and safety laws. We generally seek contractual indemnification and insurance coverage from our suppliers. 
However, if we do not have adequate insurance or contractual indemnification available, such claims could have a material adverse 
effect on our business, financial condition and results of operation. Our ability to obtain indemnification from foreign suppliers may 
be hindered by the manufacturer's lack of understanding of United States product liability or other laws, which may make it more 
likely that we be required to respond to claims or complaints from customers as if we were the manufacturer of the products. Even 
with adequate insurance and indemnification, such claims could significantly damage our reputation and consumer confidence in our 
products. Our litigation expenses could increase as well, which also could have a materially negative impact on our results of 
operations even if a product liability claim is unsuccessful or is not fully pursued. 

If We Fail to Protect Our Brand Name, Competitors May Adopt Trade Names that Dilute the Value of Our Brand Name. 

We may be unable or unwilling to strictly enforce our trademarks in each jurisdiction in which we do business. Also, we may 

not always be able to successfully enforce our trademarks against competitors or against challenges by others. Our failure to 
successfully protect our trademarks could diminish the value and efficacy of our brand recognition and could cause customer 
confusion, which could, in turn, adversely affect our sales and profitability. 

Risks Related to Dependence on Technology 

Failure to Protect the Integrity and Security of Individually Identifiable Data of Our Customers and Employees Could Expose Us 
to Litigation and Damage Our Reputation; The Expansion of Our e-Commerce Business Has Inherent Cybersecurity Risks That 
May Result in Business Disruptions.  

We receive and maintain certain personal information about our customers and employees in the ordinary course of business. 
Our use of this information is regulated at the international, federal and state levels, as well as by certain third-parties with whom we 
contract for such services. If our security and information systems are compromised or our business associates fail to comply with 
these laws and regulations and this information is obtained by unauthorized persons or used inappropriately, it could adversely affect 
our reputation, as well as operations, results of operations, and financial condition and could result in litigation or the imposition of 
penalties. As privacy and information security laws and regulations change, we may incur additional costs to ensure we remain in 
compliance. Our business requires collection of large volumes of internal and customer data, including credit card numbers and other 
personally identifiable information of our customers in various information systems and those of our service providers. The integrity 
and protection of customer, employee, and company data is critical to us. If that data is inaccurate or incomplete, we or the store 
managers could make faulty decisions. Customers and employees also have a high expectation that we and our service providers will 
adequately protect their personal information. The regulatory environment surrounding information, security and privacy is also 
increasingly demanding. Our existing systems may be unable to satisfy changing regulatory requirements and employee and customer 
expectations, or may require significant additional investments or time to do so. Despite implementation of various measures designed 
to protect our information systems and records, including those we maintain with our service providers, we or the store managers may 
be subject to security breaches, system failures, viruses, operator error or inadvertent releases of data. A significant theft, loss, or 
fraudulent use of customer, employee, or company data maintained by us or by a service provider or failure to comply with the various 
United States and international laws and regulations applicable to the protection of such data or with Payment Card Industry data 
security standards, could adversely impact our reputation and could result in remedial and other expenses, fines, or litigation. A breach 

16 

 
in the security of our information systems or those of our service providers could lead to an interruption in the operation of our 
systems, resulting in operational inefficiencies and a loss of profits.  

Certain aspects of the business, particularly our website, heavily depend on consumers entrusting personal financial information 
to be transmitted securely over public networks. We have experienced increasing e-Commerce sales over the past several years, which 
increases our exposure to cybersecurity risks. We invest considerable resources in protecting the personal information of our 
customers but are still subject to the risks of security breaches and cyber incidents resulting in unauthorized access to stored personal 
information. Any breach of our cybersecurity measures could result in violation of privacy laws, potential litigation, and a loss of 
confidence in our security measures, all of which could have a negative impact on our financial results and our reputation. In addition, 
a privacy breach could cause us to incur significant costs to restore the integrity of our system and could result in significant costs in 
government penalties and private litigation.  

Our Hardware and Software Systems Are Vulnerable to Damage that Could Harm Our Business.  

We rely upon our existing information systems for operating and monitoring all major aspects of our business, including sales, 

warehousing, distribution, purchasing, inventory control, merchandise planning and replenishment, as well as various financial 
functions. These systems and our operations are vulnerable to damage or interruption from:  

• 
• 

• 

fire, flood and other natural disasters;  
power loss, computer systems failures, internet and telecommunications or data network failure, operator negligence, 
improper operation by or supervision of employees, physical and electronic loss of data or security breaches, 
misappropriation and similar events; and  
computer viruses and malicious attacks and security breaches.  

Any disruption in the operation of our information systems, the loss of employees knowledgeable about such systems or our 
failure to continue to effectively modify such systems could interrupt our operations or interfere with our ability to monitor inventory, 
which could result in reduced net sales and affect our operations and financial performance. We also need to ensure that our systems 
are consistently adequate to handle our anticipated store growth and are upgraded as necessary to meet our needs. The cost of any such 
system upgrades or enhancements would be significant. If our systems are damaged or fail to function properly, we may incur 
substantial costs to repair or replace them, and may experience loss of critical data and interruptions or delays in our ability to manage 
inventories or process customer transactions, which could adversely affect our results of operations.  

We also rely heavily on our information technology staff. Failure to meet these staffing needs may negatively affect our ability 

to fulfill our technology initiatives while continuing to provide maintenance on existing systems. We rely on certain vendors to 
maintain and periodically upgrade many of these systems so that they can continue to support our business. The software programs 
supporting many of our systems were licensed to us by independent software developers. The inability of these developers or us to 
continue to maintain and upgrade these information systems and software programs would disrupt or reduce the efficiency of our 
operations if we are unable to convert to alternate systems in an efficient and timely manner. In addition, costs and potential problems 
and interruptions associated with the implementation of new or upgraded systems and technology, or with maintenance or adequate 
support of existing systems could also disrupt or reduce the efficiency of our operations. 

Risks Associated with Vendors and Distribution 

We Depend on a Number of Vendors to Supply Our Merchandise, and Any Delay in Merchandise Deliveries from Certain Vendors 
May Lead to a Decline in Inventory Which Could Result in a Loss of Net Sales.  

Any disruption in the supply or increase in pricing of our merchandise could negatively impact our ability to achieve anticipated 

operating results. We purchase our products from approximately 200 vendors with which we have no long-term purchase 
commitments or exclusivity contracts. Historically, we have retained our vendors and we have generally not experienced difficulty in 
obtaining desired merchandise from vendors on acceptable terms. However, our arrangements with these vendors do not guarantee the 
availability of merchandise, establish guaranteed prices or provide for the continuation of particular pricing practices. Our current 
vendors may not continue to sell products to us on current terms or at all, and we may not be able to establish relationships with new 
vendors to ensure delivery of products in a timely manner or on terms acceptable to us. In addition, a period of unfavorable financial 
performance may make it difficult for some of our vendors to arrange for the financing or factoring of their orders with manufacturers, 
which could result in our inability to obtain desired merchandise from those vendors. 

Our largest vendor is deemed to be a related party because its principal owner is the spouse of the Company’s Vice President of 
Merchandising.  During fiscal 2015, the Company’s purchases from this related party vendor totaled approximately $39.2 million, or 
14.8% of total merchandise purchases.  While this relationship has been approved by the Company’s Audit Committee, any disruption 
in the relationship could negatively impact our ability to achieve anticipated operating results.   

17 

 
We may not be able to acquire desired merchandise in sufficient quantities on terms acceptable to us in the future. Also, our 

business would be adversely affected if there were delays in product shipments to us due to freight difficulties, strikes or other 
difficulties at our principal transport providers or otherwise. We have from time to time experienced delays of this nature. We are also 
dependent on vendors for assuring the quality of merchandise supplied to us. Our inability to acquire suitable merchandise in the 
future or the loss of one or more of our vendors and our failure to replace any one or more of them may harm our relationship with our 
customers resulting in a loss of net sales.  

We Are Dependent on Foreign Imports for a Significant Portion of Our Merchandise, and Any Changes in the Trading Relations 
and Conditions Between the United States and the Relevant Foreign Countries May Lead to a Decline in Inventory Resulting in a 
Decline in Net Sales, or an Increase in the Cost of Sales Resulting in Reduced Gross Profit.  

Most of our merchandise is purchased through vendors in the United States who import the merchandise from foreign countries, 

primarily China. Our vendors are subject to the risks involved with relying on products manufactured abroad, and we remain subject 
to those risks to the extent that their effects are passed through to us by our vendors or cause disruptions in supply. These risks include 
changes in import duties, quotas, loss of “most favored nation” trading status with the United States for a particular foreign country, 
work stoppages, delays in shipments, first cost price increases, freight cost increases, exchange rate fluctuations, terrorism, war, 
economic uncertainties (including inflation, foreign government regulations and political unrest), trade restrictions (including the 
United States imposing antidumping or countervailing duty orders, safeguards, remedies or compensation and retaliation due to illegal 
foreign trade practices) and other factors relating to foreign trade, including costs and uncertainties associated with efforts to identify 
and disclose sources of "conflict minerals" used in products that the Company causes to be manufactured and potential sell-through 
difficulties and reputational damage that may be associated with the inability of the Company to determine that such products are 
classified as "DRC conflict-free." If any of these or other factors were to cause a disruption of trade from the countries in which the 
suppliers of our vendors are located, our inventory levels may be reduced or the cost of our products may increase.  

Historically, instability in the political and economic environments of the countries in which our vendors obtain our products 

has not had a material adverse effect on our operations. However, we cannot predict the effect that future changes in economic or 
political conditions in such foreign countries may have on our operations. Although we believe that we could access alternative 
sources in the event of disruptions or delays in supply due to economic, political or health conditions in foreign countries, such 
disruptions or delays may adversely affect our results of operations unless and until alternative supply arrangements can be made. In 
addition, merchandise purchased from alternative sources may be of lesser quality or more expensive than the merchandise we 
currently purchase abroad.  

Countries from which our vendors obtain these products may, from time to time, impose new or adjust prevailing quotas or 

other restrictions on exported products, and the United States may impose new duties, quotas and other restrictions on imported 
products. This could disrupt the supply of such products to us and adversely affect our operations. The United States Congress 
periodically considers other restrictions on the importation of products obtained for us by vendors. The cost of such products may 
increase for us if applicable duties are raised or import quotas with respect to such products are imposed or made more restrictive.  

We are also subject to the risk that the manufacturers abroad who ultimately manufacture our products may employ labor 

practices that are not consistent with acceptable practices in the United States. In any such event we could be hurt by negative 
publicity with respect to those practices and, in some cases, face liability for those practices.  

Our Success Is Highly Dependent on Our Planning and Control Processes and Our Supply Chain, and Any Disruption in or 
Failure to Continue to Improve These Processes May Result in a Loss of Net Sales and Net Income.  

An important part of our efforts to achieve efficiencies, cost reductions and net sales growth is the continued identification and 

implementation of improvements to our planning, logistical and distribution infrastructure and our supply chain, including 
merchandise ordering, transportation and receipt processing. In addition, recent increases in energy prices have resulted, and are 
expected to continue to result, in increased merchandise and freight costs, which cannot readily be offset through higher prices 
because of competitive factors.  

A significant portion of the distribution of products to our stores is coordinated through our distribution facility in Jackson, 

Tennessee. We have also recently opened an e-Commerce distribution center, also in Jackson, Tennessee. We depend on the orderly 
operation of these receiving and distribution facilities, which relies on adherence to shipping schedules and effective management. We 
are also currently exploring alternative distribution methods such as transload and bypass and from time to time we make significant 
upgrades to our warehouse management software. If these changes or upgrades do not go smoothly, then we could face significant 
disruptions with our distribution process. In addition, we cannot assure that events beyond our control, such as disruptions due to fire 
or other catastrophic events, labor disagreements or shipping problems, will not result in delays in the delivery of merchandise to our 
stores. We also cannot guarantee that our insurance will be sufficient, or that insurance proceeds will be timely paid to us, in the event 
our distribution center is shut down for any reason. Any significant disruption in the operations of our distribution facilities would 
have a material adverse effect on our ability to maintain proper inventory levels in our stores and satisfy our e-Commerce customers, 
which could result in a loss of net sales and net income.  

18 

 
Risks Related to Company Governance and Ownership 

We Depend on Key Personnel, and, if We Lose the Services of Any Member of Our Senior Management Team, We May Not Be 
Able to Run Our Business Effectively.  

We have benefited substantially from the leadership and performance of our senior management team. Our success will depend 
on our ability to retain our current senior management members and to attract and retain qualified personnel in the future. Competition 
for senior management personnel is intense, and there can be no assurances that we will be able to retain our personnel. The loss of a 
member of senior management would require the remaining executive officers to divert immediate and substantial attention to seeking 
a replacement.   

Our Charter and Bylaw Provisions and Certain Provisions of Tennessee Law May Make It Difficult in Some Respects to Cause a 
Change in Control of Kirkland’s and Replace Incumbent Management.  

Our charter authorizes the issuance of “blank check” preferred stock with such designations, rights and preferences as may be 

determined from time to time by our Board of Directors. Accordingly, the Board of Directors is empowered, without shareholder 
approval, to issue preferred stock with dividend, liquidation, conversion, voting or other rights that could materially adversely affect 
the voting power or other rights of the holders of our common stock. Holders of the common stock do not have preemptive rights to 
subscribe for a pro rata portion of any capital stock which may be issued by us. In the event of issuance, such preferred stock could be 
utilized, under certain circumstances, as a method of discouraging, delaying or preventing a change in control of Kirkland’s. 

Our charter and bylaws contain certain corporate governance provisions that may make it more difficult to challenge 
management, deter and inhibit unsolicited changes in control of Kirkland’s and have the effect of depriving our shareholders of an 
opportunity to receive a premium over the prevailing market price of our common stock in the event of an attempted hostile takeover. 
First, the charter provides for a classified Board of Directors, with directors (after the expiration of the terms of the initial classified 
board of directors) serving three year terms from the year of their respective elections and being subject to removal only for cause and 
upon the vote of 80% of the voting power of all outstanding capital stock entitled to vote (the “Voting Power”). Second, our charter 
and bylaws do not generally permit shareholders to call, or require that the Board of Directors call, a special meeting of shareholders. 
The charter and bylaws also limit the business permitted to be conducted at any such special meeting. In addition, Tennessee law 
permits action to be taken by the shareholders by written consent only if the action is consented to by holders of the number of shares 
required to authorize shareholder action and if all shareholders entitled to vote are parties to the written consent. Third, the bylaws 
establish an advance notice procedure for shareholders to nominate candidates for election as directors or to bring other business 
before meetings of the shareholders. Only those shareholder nominees who are nominated in accordance with this procedure are 
eligible for election as directors of Kirkland’s, and only such shareholder proposals may be considered at a meeting of shareholders as 
have been presented to Kirkland’s in accordance with the procedure. Finally, the charter provides that the amendment or repeal of any 
of the foregoing provisions of the charter mentioned previously in this paragraph requires the affirmative vote of at least 80% of the 
Voting Power. In addition, the bylaws provide that the amendment or repeal by shareholders of any bylaws made by our Board of 
Directors requires the affirmative vote of at least 80% of the Voting Power.  

Furthermore, Kirkland’s is subject to certain provisions of Tennessee law, including certain Tennessee corporate takeover acts 

that are, or may be, applicable to us. These acts, which include the Investor Protection Act, the Business Combination Act and the 
Tennessee Greenmail Act, seek to limit the parameters in which certain business combinations and share exchanges occur. The 
charter, bylaws and Tennessee law provisions may have an anti-takeover effect, including possibly discouraging takeover attempts 
that might result in a premium over the market price for our common stock.  

If We Fail to Maintain an Effective System of Internal Control, We May Not be Able to Accurately Report Our Financial Results.  
As a public company, we are required to document and test our internal controls over financial reporting pursuant to Section 404 

of the Sarbanes-Oxley Act of 2002 so that our management can certify the effectiveness of our internal controls and our independent 
registered public accounting firm can render an opinion on the effectiveness of our internal control over financial reporting. As a 
result, we may incur substantial expenses to test our systems, to make any necessary improvements, and to hire additional personnel.  

We maintain a system of internal control over financial reporting, but there are limitations inherent in internal control systems. 

If we are unable to maintain adequate and effective internal control over financial reporting, our financial reporting could be adversely 
affected. A control system, no matter how well conceived and operated, can provide only reasonable, not absolute, assurance that the 
objectives of the control system are met. In addition, the design of a control system must reflect the fact that there are resource 
constraints and the benefit of controls must be appropriate relative to their costs.  

If our management is unable to certify the effectiveness of our internal controls or if our independent registered public 

accounting firm cannot render an opinion on the effectiveness of our internal control over financial reporting, or if material 
weaknesses in our internal controls are identified, we could be subject to regulatory scrutiny and a loss of public confidence, which 
could harm our business and cause a decline in our common stock price. In addition, if we do not maintain adequate financial and 

19 

 
management personnel, processes and controls, we may not be able to accurately report our financial performance on a timely basis, 
which could cause a decline in our common stock price and harm our ability to raise capital. Failure to accurately report our financial 
performance on a timely basis could also jeopardize our continued listing on The NASDAQ Stock Market LLC or any other stock 
exchange on which our common stock may be listed. Delisting of our common stock on any exchange could reduce the liquidity of the 
market for our common stock, which could reduce the price of our common stock and increase the volatility of our common stock 
price. 

The Market Price for Our Common Stock Might Be Volatile and Could Result in a Decline in the Value of Your Investment.  

The price at which our common stock trades may be volatile. The market price of our common stock could be subject to 
significant fluctuations in response to our operating results, general trends and prospects for the retail industry, announcements by our 
competitors, analyst recommendations, our ability to meet or exceed analysts’ or investors’ expectations, the condition of the financial 
markets and other factors. In addition, the stock market in recent years has experienced extreme price and volume fluctuations that 
often have been unrelated or disproportionate to the operating performance of companies. These fluctuations, as well as general 
economic and market conditions, may adversely affect the market price of our common stock notwithstanding our actual operating 
performance.  

 Item 1B. 

Unresolved Staff Comments  

None.  

Item 2. 

Properties  

We lease all of our store locations and expect to continue our practice of leasing rather than owning. Our leases typically 
provide for 5 to 10 year initial terms, many with the ability for us (or the landlord) to terminate the lease at specified points during the 
term if net sales at the leased premises do not reach a certain annual level. Many of our leases provide for payment of percentage rent 
(i.e., a percentage of net sales in excess of a specified level), and the rate of increase in key ancillary charges is generally capped.  

As current leases expire, we believe we have the option to obtain favorable lease renewals for present store locations or obtain 

new leases for equivalent or better locations in the same general area. To date, we have not experienced unusual difficulty in either 
renewing or extending leases for existing locations or securing leases for suitable locations for new stores.  

We currently lease one central distribution facility, consisting of 771,000 square feet, located in Jackson, Tennessee. We also 

lease 303,000 square feet of additional warehouse space at a second location in Jackson, Tennessee, which services our e-Commerce 
fulfillment, and we lease additional overflow warehouse space in Jackson, Tennessee on a month to month basis. We currently lease 
76,000 square feet of office space in Brentwood, Tennessee.  

20 

 
 
 
 
The following table indicates the states where our stores are located and the number of stores within each state as of January 

30, 2016:  

    State 

Texas  
Florida  
California  
Georgia  
North Carolina  
Tennessee  
Alabama  
Arizona  
Louisiana  
Virginia  
Indiana  
Mississippi 
Michigan 
Missouri  
South Carolina  
Arkansas  
Illinois  
Kentucky  
Total 

  Number 

of 
Stores 

    State 

  Number 

of 
Stores 

61 
36 
24 
23 
22 
19 
16 
15 
14 
13 
11 
10 
9 
9 
9 
8 
8 
8 

Oklahoma  
New York  
Pennsylvania  
Colorado  
Kansas  
Minnesota  
Ohio  
New Jersey 
Wisconsin 
Nevada 
Delaware  
Maryland  
New Mexico 
Iowa  
Nebraska 
North Dakota 
Wyoming  

8 
6 
6 
5 
5 
5 
5 
4 
4 
3 
2 
2 
2 
1 
1 
1 
1 

376 

Item 3. 

Legal Proceedings  

We are involved in various routine legal proceedings incidental to the conduct of our business. We believe any resulting liability 
from existing legal proceedings, individually or in the aggregate, will not have a material adverse effect on our operations or financial 
condition. Although the outcome of such proceedings and claims cannot be determined with certainty, we believe that it is unlikely 
that these proceedings and claims in excess of insurance coverage will have a material effect on our operations, financial condition or 
cash flows.  

Item 4. 

Mine Safety Disclosures  

Not applicable.  

21 

 
 
 
 
 
 
 
 
 
 
 
 
PART II  

Item 5. Market for Registrant’s Common Equity and Related Stockholder Matters and Issuer of Purchases of Equity Securities  

Our common stock is listed on The Nasdaq Stock Market, LLC (“Nasdaq”) under the symbol “KIRK.” We commenced trading 
on Nasdaq on July 11, 2002. On March 31, 2016, there were approximately 51 holders of record and approximately 4,423 beneficial 
owners of our common stock. The following table sets forth the high and low last sale prices of our common stock for the periods 
indicated.  

First Quarter 
Second Quarter 
Third Quarter 
Fourth Quarter 

Dividend Policy  

Fiscal 2015

4

Fiscal 2014

High

$ 
$ 
$ 
$ 

26.49  $ 
28.72  $ 
27.97  $ 
24.11  $ 

Low  
22.47   $ 
23.97  $ 
21.03   $ 
11.39  $ 

High  
20.04  $ 
19.39  $ 
19.41  $ 
24.44  $ 

Low

16.60 
16.04
15.26 
17.70

There have been no dividends declared on any class of our common stock during the past three fiscal years except on May 21, 
2015, the Company announced that its Board of Directors authorized a special cash dividend of $1.50 per share on its common stock. 
The special dividend of $26.0 million was paid on June 19, 2015 to stockholders of record as of the close of business on June 5, 2015. 
Our senior credit facility restricts our ability to pay cash dividends. See “Item 7. Management’s Discussion and Analysis of Financial 
Condition and Results of Operations – Liquidity and Capital Resources – Revolving Credit Facility.” Future cash dividends, if any, 
will be determined by our Board of Directors and will be based upon our earnings, capital requirements, financial condition, debt 
covenants and other factors deemed relevant by our Board of Directors.  

Stock Price Performance Graph  

This graph shows, from January 29, 2011 to January 30, 2016 (the Company’s fiscal year-end), changes in the value of 

Kirkland’s stock as compared to the NASDAQ Composite Index and the NASDAQ Retail Trade Index.  The comparison assumes that 
$100 was invested on January 29, 2011 in the Company’s common stock and in each of the foregoing indices and in each case 
assumes reinvestment of dividends. 

COMPARISON OF 5 YEAR CUMULATIVE TOTAL RETURN
Among Kirkland's, Inc., the NASDAQ Composite Index 
and the NASDAQ Retail Trade Index

$250

$200

$150

$100

$50

$0

1/11

1/12

1/13

1/14

1/15

1/16

Kirkland's, Inc.

NASDAQ Composite

NASDAQ Retail Trade

22 

 
  
 
 
  
 
  
 
 
 
 
 
On May 22, 2014, the Company announced that its Board of Directors authorized a stock repurchase plan providing for the 
purchase in the aggregate of up to $30 million of the Company’s outstanding common stock from time to time until May 2016. As of 
January 30, 2016, the Company had completed this $30 million share repurchase program and repurchased and retired a total of 
1,921,423 shares at a weighted average cost of $15.61 per share. 

Issuer Repurchases of Equity Securities 

Period 
November 1, 2015 to November 28, 2015 
November 29, 2015 to January 2, 2016 
January 3, 2016 to January 30, 2016 
Total 

Item 6. 

Selected Financial Data  

Average
Price Paid
per Share     
$ 19.25

Total Number
of Shares 
Purchased     
82,366
494,791     $ 14.45      
821,510     $ 12.88      
    1,398,667     $ 13.81      

Total Number of 
Shares Purchased as 
Part of Publicly 

Announced Program       

Maximum Dollar
Value of Shares 
that May Yet 
Be Purchased 
(in 000s)

82,366     $ 
494,791       $ 
821,510       $ 
1,398,667       $ 

17,730 
10,582  
0  
0  

The following selected financial data is derived from our consolidated financial statements. The data below should be read in 

conjunction with Item 7. “Management’s Discussion and Analysis of Financial Condition and Results of Operations” and our 
consolidated financial statements and notes thereto.  

Summary of Operations 

Total revenue (2) 
Gross profit (3) 
Operating expenses, excluding depreciation 
Depreciation 
Operating income 
Income before income taxes 
Net income 
GAAP diluted earnings per share 
Dividends declared per common share 

outstanding 

Other Financial Data 

Comparable store sales increase (decrease) (4) 
Number of stores at year end 
Average net sales per store (5) 
Average net sales per gross square foot (6) 
Average net sales per selling square foot (7) 
Average gross square footage per store at fiscal 

year end 

Merchandise margin as a percentage of total 

revenue (8) 

Gross profit as a percentage of total revenue 
Compensation and benefits as a percentage of 

total revenue 

Other operating expenses as a percentage of 

total revenue 
Effective tax rate 
Inventory yield (9) 
Return on assets (ROA) (10) 
Return on equity (ROE) (11) 

Fiscal Year (1) 
2013  
(Numbers in thousands, except store, square footage data and per share amounts)

2012 

2014

2011

2015

$     561,807 
218,794 
170,421 
22,182 
26,191 
26,097 
16,573 
$           0.94 

$    507,621
202,897
155,617
18,639
28,641
28,820
17,814
$          1.00 

$  460,563 
180,816 
140,877 
15,947 
23,992 
23,959 
14,530 
$          0.82

$    448,365 
168,616 
133,913 
13,175 
       21,528  
21,494 
13,795 
0.77 

$ 

$  430,285 
169,194 
126,279 
12,410 
        30,505 
        30,570 
19,115 
0.95 

$ 

$           1.50 

$ 

- 

$ 

- 

$ 

- 

$ 

- 

2.9% 
376 
$         1,454 
$            191 
$            257 

6.1%
344
$        1,441
$           191
$           257

           0.5%  

324 
1,383 
186 
251 

$ 
$ 
$ 

$ 
$ 
$ 

(3.0)%
323 
1,408 
201 
271 

        (4.0)%
309 
1,395 
212 
287 

$ 
$ 
$ 

7,666 

7,550 

7,464 

   7,263

54.7% 
38.9% 

55.4% 
         40.0%

54.5%  
         39.3%  

52.7%  
37.6%  

6,867 

53.5%
39.3%

18.2% 

18.7% 

18.8%  

18.6%  

18.3%

12.1% 
36.5% 
304.0% 
6.6% 
12.2% 

12.0% 
38.2%
336.3%
7.2%
         12.4%

11.8%  
         39.4%  
       323.8%  
           6.5%  
11.5%  

11.0%
11.3%  
37.5%
35.8%  
339.2%
319.6%  
9.6%
6.7%  
11.7%             16.2%

23 

 
  
  
 
 
  
  
  
  
 
 
 
 
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
Balance Sheet Data 
Current assets 
Current liabilities 
Working capital 
Total assets 
Total liabilities 
Total shareholders’ equity 

2015

2014

Fiscal Year Ended  
2013  
(Numbers in thousands) 

2012

2011

$  131,109  $  167,329 
59,495  $ 
$ 
57,380 
71,614  $  109,949 
$ 
$  238,585  $  260,487 
$  118,890  $  109,425 
$  119,695  $  151,062 

$  153,281 
$  52,647 
$  100,634 
$  235,448 
$  100,219 
$  135,229 

$  129,178 
$  44,003 
$  85,175 
$  209,236 
$  91,361 
$  117,875 

$  139,870 
$  46,543 
$  93,327 
$  202,589 
$  84,927 
$  117,662 

(1) 
(2) 

(3) 

(4) 

(5) 

(6) 
(7) 

Fiscal 2012 includes 53 weeks. Other fiscal years presented include 52 weeks. 
Total revenue includes gift card breakage revenue of approximately $994,000 in fiscal 2015, as compared to approximately 
$853,000, $1.1 million, $970,000, and $1.1 million in fiscal years 2014, 2013, 2012, and 2011, respectively. 
Gross profit for fiscal 2011 includes a benefit of approximately $1.2 million related to the reversal of the accrual for loyalty 
reward points and certificates associated with the termination of the agreement with the Company’s previous private label 
credit card and loyalty program provider.   
Comparable store sales are calculated by including new stores in the comparable store sales base on the first day of the month 
following the 13th full fiscal month of sales. Stores closed during the year are included in the comparable store sales 
calculation only for the full fiscal months of the year in which the stores were open. Relocated stores are removed from the 
comparable store base and treated as a new store for comparable store sales purposes. Starting in the fourth quarter of fiscal 
2011, the e-Commerce store is included in the comparable store sales base. Fiscal 2012’s comparable store sales decrease is 
shown on a 52-week basis. 
Based on the average net sales of all stores that were open at both the beginning and end of the period and excludes e-
Commerce store sales and gift card breakage revenue. 
Calculated using the gross square footage of all stores open at both the beginning and the end of the period.  
Calculated using the selling square footage (excluding storage, receiving and office space square footage) of all stores open at 
both the beginning and the end of the period.  

(8)  Merchandise margin is calculated as net sales minus product cost of sales, shrink expense and discounts associated with our 

loyalty program. Merchandise margin excludes outbound freight, store occupancy and central distribution costs.  
Inventory yield is defined as gross profit divided by average inventory for each of the preceding four quarters.  

(9) 
(10)  Return on assets equals net income divided by average total assets.  
(11)  Return on equity equals net income divided by average total shareholders’ equity.  

Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations  

The following discussion should be read with our consolidated financial statements and related notes included elsewhere in this  

Form 10-K. A number of the matters and subject areas discussed in “Management’s Discussion and Analysis of Financial Condition 
and Results of Operations”, “Business” and elsewhere in this Form 10-K are not limited to historical or current facts and deal with 
potential future circumstances and developments and are accordingly “forward-looking statements.” You are cautioned that such 
forward-looking statements, which may be identified by words such as “anticipate,” “believe,” “expect,” “estimate,” “intend,” “plan” 
and similar expressions, are only predictions and that actual events or results may differ materially.  

Our fiscal year is comprised of the 52 or 53-week period ending on the Saturday closest to January 31. Accordingly, fiscal 2015 

represented the 52 weeks ended on January 30, 2016. Fiscal 2014 represented the 52 weeks ended on January 31, 2015. Fiscal 2013 
represented the 52 weeks ended on February 1, 2014. 

Introduction  

We are a specialty retailer of home décor and gifts in the United States, operating 376 stores in 35 states as of January 30, 2016. 

Our stores present a broad selection of distinctive merchandise, including framed art, mirrors, ornamental wall décor, candles and 
related items, lamps, decorative accessories, accent furniture, textiles, garden-related accessories and artificial floral products. Our 
stores also offer an extensive assortment of holiday and other seasonal merchandise, as well as items carried throughout the year 
suitable for gift-giving. We provide our customers with a unique combination of style and value that has led to our emergence as a 
leader in home décor and has enabled us to develop a strong customer franchise. As a result, we have achieved substantial growth 
during our 50-year history and have expanded our store base into different regions of the country.  

Overview of Key Financial Measures  

Total revenue and gross profit are the most significant drivers to our operating performance. Total revenue consists of all 
merchandise sales to customers, gift card breakage and shipping revenue associated with internet sales, net of returns and exclusive of 

24 

 
  
 
  
 
 
 
 
 
 
  
sales taxes. Our total revenue for fiscal 2015 increased by 10.7% to $561.8 million from $507.6 million in fiscal 2014. The net sales 
increase in fiscal 2015 resulted primarily from the net growth in the store base of 32 stores and also from an increase in comparable 
store sales. Comparable store sales, including e-Commerce sales, increased 2.9% for fiscal 2015. We use comparable store sales to 
measure our ability to achieve sales increases from stores that have been open for at least 13 full fiscal months. Stores closed during 
the year are included in the comparable store sales calculation only for the full fiscal months of the year the stores were open. 
Relocated stores are removed from the comparable store base and treated as a new store for comparable store sales purposes. Increases 
in comparable store sales are an important factor in maintaining or increasing the profitability of existing stores.  

Gross profit is the difference between total revenue and cost of sales. Cost of sales has five distinct components: product cost 

(including inbound freight), outbound freight cost (including e-Commerce), store occupancy costs, central distribution costs, and 
charges associated with our loyalty program. Product costs comprise the majority of cost of sales, while charges associated with our 
loyalty program are the least significant of these five elements. Product and outbound freight costs are variable, while occupancy and 
central distribution costs are largely fixed. Accordingly, gross profit expressed as a percentage of total revenue can be influenced by 
many factors including overall sales performance. For fiscal 2015, gross profit increased 7.8% to $218.8 million from $202.9 million 
for fiscal 2014. Gross profit percentage for fiscal 2015 decreased to 38.9% of total revenue from 40.0% of total revenue for fiscal 
2014, due primarily to higher inbound freight charges and an increase in promotional markdowns to stimulate traffic and manage 
inventory levels as compared to the prior year period along with increased central distribution costs.  

Operating expenses, including the costs of operating our stores and corporate headquarters, are also an important component of 
our operating performance. Compensation and benefits comprise the majority of our operating expenses. Operating expenses contain 
fixed and variable costs, and managing the operating expense ratio (operating expenses expressed as a percentage of net sales) is an 
important focus of management as we seek to increase our overall profitability. Operating expenses include cash costs as well as non-
cash costs such as depreciation and amortization. Because many operating expenses are fixed costs, and because operating costs tend 
to rise over time, increases in comparable store sales typically are necessary to prevent meaningful increases in the operating expense 
ratio. Operating expenses can also include certain costs that are of a one-time or non-recurring nature. While these costs must be 
considered to understand fully our operating performance, we typically identify such costs separately where significant in the 
consolidated statements of income so that we can evaluate comparable expense data across different periods.  

Strategic Areas of Emphasis  

For fiscal 2015, we ended the year with 376 stores versus 344 stores at the end of fiscal 2014, representing a 9.3% increase in 

store units and an 11.0% increase in store square footage. We will focus on infill opportunities in some of our core markets, as well as 
expansion opportunities in under-penetrated markets in the United States such as the Mid-Atlantic states, the Midwest, portions of the 
Northeast, and California.  We expect to open 35 to 40 new locations during fiscal 2016 and expect to close approximately 10 to 15 
locations.  The new store openings and closings during fiscal 2016 are expected to be weighted towards the first half of the year.  

The following table summarizes our stores in terms of size as of January 30, 2016 and January 31, 2015:  

Number of stores 
Square footage 
Average square footage per store 

As of
January 30, 
2016  

376
2,882,402
7,666

As of 
January 31, 
2015  

344
2,597,148
7,550

An important part of our growth strategy includes investing in technology to provide the infrastructure to support our future 
needs. During fiscal 2012, we completed the implementation of the foundational components of our merchandise management system, 
and in fiscal 2013 and 2014, we implemented several merchandising modules within this system, including merchandise financial 
planning, allocation and replenishment tools. During fiscal 2014, we implemented an order management system to support our multi-
channel initiatives.  During fiscal 2015, we implemented our third-party “drop-ship” vendor program allowing our vendors to ship 
product directly to our customers’ homes. We continue to make other investments in our e-Commerce store with functionality 
enhancements designed to drive sales and conversion. 

Looking forward, we are focusing on process improvements as well as adding capabilities to our merchandise management 
technology.  We plan to further develop our e-Commerce capabilities by adding numerous new features and functions, including 
expanding our vendor “drop-ship” product offerings and improving our ship to store options, allowing us to expand our product 
assortment on the website. We view these technology projects as essential and supportive to the execution of our multi-channel growth 
strategy.  

Our cash balances decreased from $99.1 million at January 31, 2015 to $44.4 million at January 30, 2016 primarily due to 

increased common stock repurchases compared to fiscal 2014 and a special cash dividend of $26.0 million in fiscal 2015. Our 

25 

 
  
 
  
  
objective is to finance all of our operating and investing activities for fiscal 2016 with cash provided by operations. We expect that 
capital expenditures for fiscal 2016 will range from $25 million to $30 million, before landlord construction allowances for new 
stores, and estimate $18 to $20 million of the total capital expenditures will relate to new store construction, $4 to $5 million will 
relate to omni-channel capabilities and information technology, $1 to $2 million will relate to the distribution center and supply chain, 
with the balance of our capital expenditures relating to visual displays and fixtures for stores and maintenance items.  

Fiscal 2015 Compared to Fiscal 2014  

Results of operations. The table below sets forth selected results of our operations both in dollars (in thousands) and as a 

percentage of total revenue for the periods indicated:  

Net sales 
Gift card breakage revenue 
                  Total revenue 
Cost of sales 

Gross profit 

Operating expenses: 

Compensation and benefits 
Other operating expenses 
Depreciation 

Operating income 

Interest expense 
Other income, net 
Income before income taxes 
Income tax expense 
Net income 

Fiscal 2015

Fiscal 2014  

$

$    560,813
994

561,807
343,013

218,794

102,471
67,950
22,182

26,191
346
(252)

26,097
9,524

$      16,573

%

99.8%
0.2%

100.0%
61.1%

38.9%

18.2%
12.1%
3.9%

4.7%
0.1%
-%

4.6%
1.7%

2.9%

$

$    506,768
853

507,621
304,724

202,897

94,738
60,879
18,639

28,641
275
(454)

28,820
11,006

$      17,814

%  
99.8% 
0.2% 
100.0% 
60.0% 
40.0% 

18.7% 
12.0% 
3.7% 
5.6% 
-% 
(0.1)% 
5.7% 
2.2% 
3.5% 

Change

$

$     54,045
141

54,186
38,289

15,897

7,733
7,071
3,543

(2,450)
71
202

(2,723)
(1,482)

$     (1,241)

%

10.7%
16.5%

10.7%
12.6%

7.8%

8.2%
11.6%
19.0%

(8.6%)
25.8%
(44.5%)

(9.4)%
(13.5)%

(7.0)%

Total revenue. Total revenue increased by 10.7% to $561.8 million for fiscal 2015 from $507.6 million for fiscal 2014. The net 

sales increase in fiscal 2015 resulted primarily from the comparable store sales increase, new store sales and an increase in e-
Commerce sales, partially offset by store closings. We opened 43 new stores in fiscal 2015 and 34 new stores in fiscal 2014, and we 
closed 11 stores in fiscal 2015 and 14 stores in fiscal 2014. Comparable store sales increased 2.9% for fiscal 2015. During fiscal 2014, 
comparable store sales increased 6.1%. The comparable store sales increase in fiscal 2015 accounted for a $14.0 million increase in 
overall sales, while the net growth of the store base accounted for a $40.2 million increase in sales. The comparable store sales 
increase was comprised of a 0.7% increase in brick-and-mortar comparable store sales, and a 41.1% increase in e-Commerce sales 
which excludes shipping revenue. The increase in brick-and-mortar comparable stores sales was driven by an increase in transactions 
resulting from higher conversion partially offset by lower traffic.  Average ticket decreased slightly year-over-year due to lower items 
per transaction, partially offset by a higher average unit retail. Merchandise categories that performed the strongest in fiscal 2015 were 
holiday, fragrance and accessories, housewares, frames, and personal accessories. Categories performing below fiscal 2014 levels 
were art, ornamental wall décor, lamps, and furniture.  

Gross profit. Gross profit increased $15.9 million, or 7.8%, to $218.8 million for fiscal 2015 from $202.9 million for fiscal 
2014. Gross profit expressed as a percentage of total revenue decreased to 38.9% for fiscal 2015, from 40.0% for fiscal 2014. The 
decrease in gross profit as a percentage of total revenue was in part driven by lower merchandise margins, which decreased to 54.7% 
in fiscal 2015 from 55.4% in fiscal 2014. Merchandise margin is calculated as total revenue minus product cost of sales. Merchandise 
margin excludes outbound freight, store occupancy and central distribution costs. The decrease in merchandise margin was primarily 
the result of higher inbound freight charges and an increase in promotional markdowns to stimulate traffic and manage inventory 
levels. Store occupancy costs increased to $51.5 million or 9.2% of total revenue in fiscal 2015 from $45.6 million, or 9.0% of total 
revenue in fiscal 2014. Outbound freight costs decreased as a percentage of total revenue, primarily due to a shift in our e-Commerce 
business to more in-store-pickup sales which carry a lower fulfillment cost for the Company. Central distribution expenses increased 
as a percentage of total revenue due to the addition of a 303,000 square-foot fulfillment facility in Jackson, Tennessee and increased 
labor expenses due to peak season challenges. 

Compensation and benefits. Compensation and benefits expenses, including both store and corporate personnel, were 

$102.5 million, or 18.2% of total revenue, for fiscal 2015, as compared to $94.7 million, or 18.7% for fiscal 2014. The decrease in the 
compensation and benefits expenses as a percentage of total revenue were primarily due to lower corporate bonus expense.  

26 

 
  
 
 
 
  
  
  
  
 
  
 
 
 
  
 
  
 
  
 
  
  
  
  
  
  
  
Other operating expenses. Other operating expenses, including both store and corporate costs, were $68.0 million, or 12.1% of 

total revenue, for fiscal 2015 as compared to $60.9 million, or 12.0% of total revenue, for fiscal 2014. Operating expenses as a 
percentage of total revenue slightly increased compared to the prior year. At the corporate level, professional and legal fees and 
information technology related expenses increased in dollars and as a percent of net sales. At the store level, advertising expense and 
workers’ compensation and general liability expense decreased as a percentage of net sales compared to the prior year period. 

Depreciation. Depreciation expense was $22.2 million, or 3.9% of total revenue, for fiscal 2015 as compared to $18.6 million, 

or 3.7% of total revenue, for fiscal 2014. The increase in depreciation reflects the impact of the increase in capital expenditures in 
recent fiscal years, including new store growth and the implementation of major technology initiatives.  

Income tax expense. Income tax expense was 36.5% of pre-tax income for fiscal 2015 as compared to 38.2% of pre-tax income 

for fiscal 2014 primarily due to higher tax credits.  

Net income. As a result of the foregoing, we reported net income of $16.6 million, or $0.94 per diluted share for fiscal 2015 

compared to net income of $17.8 million, or $1.00 per diluted share for fiscal 2014.  

Fiscal 2014 Compared to Fiscal 2013  

Results of operations. The table below sets forth selected results of our operations both in dollars (in thousands) and as a 

percentage of total revenue for the periods indicated:  

Net sales 
Gift card breakage revenue 
                  Total revenue 
Cost of sales 

Gross profit 

Operating expenses: 

Compensation and benefits 
Other operating expenses 
Depreciation 

Operating income 

Interest expense 
Other income, net 
Income before income taxes 
Income tax expense 
Net income 

Fiscal 2014

Fiscal 2013  

$

$    506,768
853

507,621
304,724

202,897

94,738
60,879
18,639

28,641
275
(454)

28,820
11,006

$      17,814

%

99.8%
0.2%

100.0%
60.0%

40.0%

18.7%
12.0%
3.7%

5.6%
-%
(0.1)%

5.7%
2.2%

3.5%

$

$  459,460 
1,103 

 0

460,563 
279,747 

180,816 

86,620 
54,257 
15,947 

23,992 
274 
(241)

23,959
9,429 

$ 

14,530 

%  
  99.8% 
0.2% 
  100.0% 
  60.7% 
  39.3% 

18.8% 
  11.8% 
3.5% 
5.2% 
        0.1% 
(0.1)% 
  5.2% 
2.0% 
  3.2% 

Change

$

$     47,308
(250)

%

10.3%
(22.7)%

47,058
24,977

22,081

8,118
6,622
2,692

4,649
1
(213)

4,861
1,577

$       3,284

10.2%
8.9%

12.2%

9.4%
12.2%
16.9%

19.4%
0.4%
88.4%

20.3%
16.7%

22.6%

Total revenue. Total revenue increased by 10.2% to $507.6 million for fiscal 2014 from $460.6 million for fiscal 2013. The net 

sales increase in fiscal 2014 resulted primarily from the comparable store sales increase, new store sales and an increase in e-
Commerce sales, partially offset by store closings. We opened 34 new stores in fiscal 2014 and 24 new stores in fiscal 2013, and we 
closed 14 stores in fiscal 2014 and 23 stores in fiscal 2013. Comparable store sales increased 6.1% for fiscal 2014. During fiscal 2013, 
comparable store sales increased 0.5%. The comparable store sales increase in fiscal 2014 accounted for a $26.3 million increase in 
overall sales, while the net growth of the store base accounted for a $20.8 million increase in sales. The comparable store sales 
increase was comprised of a 4.6% increase in brick-and-mortar comparable store sales, and a 38.3% increase in e-Commerce sales 
which excludes shipping revenue. The increase in brick-and-mortar comparable store sales was driven by an increase in transactions 
resulting from higher traffic and conversion.  Average ticket decreased slightly year-over-year due to a lower average unit retail, 
slightly offset by increased items per transaction. Merchandise categories that performed the strongest in fiscal 2014 were holiday, 
textiles, ornamental wall décor, art, housewares, and fragrance and accessories. Categories performing below fiscal 2013 levels were 
decorative accessories, furniture, floral, and outdoor living.  

Gross profit. Gross profit increased $22.1 million, or 12.2%, to $202.9 million for fiscal 2014 from $180.8 million for fiscal 
2013. Gross profit expressed as a percentage of total revenue increased to 40.0% for fiscal 2014, from 39.3% for fiscal 2013. The 
increase in gross profit as a percentage of total revenue was in part driven by higher merchandise margins, which increased to 55.4% 
in fiscal 2014 from 54.5% in fiscal 2013. Merchandise margin is calculated as total revenue minus product cost of sales. Merchandise 
margin excludes outbound freight, store occupancy and central distribution costs. The increase in merchandise margin was primarily 
the result of a decrease in the amount of promotional activity and the rate of markdowns as compared to the prior year period. Store 

27 

 
  
 
 
 
  
  
  
 
 
  
  
 
 
  
 
  
 
  
 
 
 
 
 
 
  
  
 
 
 
 
 
  
 
  
 
 
 
  
 
  
  
  
occupancy costs increased to $45.6 million, or 9.0% of total revenue in fiscal 2014 from $42.3 million, or 9.2% of total revenue in 
fiscal 2013. Outbound freight costs increased as a percentage of total revenue reflecting an increase in shipping and packaging costs 
associated with the growth in the e-Commerce business. Central distribution expenses increased as a percentage of total revenue due 
to increased labor costs associated with the strong increase in the e-Commerce business.  

Compensation and benefits. Compensation and benefits, including both store and corporate personnel, were $94.7 million, or 

18.7% of total revenue, for fiscal 2014, as compared to $86.6 million, or 18.8% for fiscal 2013. The decrease in the compensation and 
benefits expense as a percentage of total revenue was due to comparable store sales leverage.  

Other operating expenses. Other operating expenses, including both store and corporate costs, were $60.9 million, or 12.0% of 

total revenue, for fiscal 2014 as compared to $54.3 million, or 11.8% of total revenue, for fiscal 2013. Operating expenses as a 
percentage of total revenue increased primarily due to expenses related to e-Commerce operations, increases in workers’ 
compensation and general liability expenses due to the comparison to prior year favorable actuarial adjustments, and the relocation of 
the Company’s primary corporate office within the Nashville, Tennessee area.  

Depreciation. Depreciation expense was $18.6 million, or 3.7% of total revenue, for fiscal 2014 as compared to $15.9 million, 

or 3.5% of total revenue, for fiscal 2013. The increase in depreciation reflects the impact of the increase in capital expenditures in 
recent fiscal years, including the implementation of major technology initiatives during the last several years.  

Income tax expense. Income tax expense was 38.2% of pre-tax income for fiscal 2014 as compared to 39.4% of pre-tax income 

for fiscal 2013.  

Net income. As a result of the foregoing, we reported net income of $17.8 million, or $1.00 per diluted share for fiscal 2014 

compared to net income of $14.5 million, or $0.82 per diluted share for fiscal 2013. 

Liquidity and Capital Resources  

Our principal capital requirements are for working capital and capital expenditures. Working capital consists mainly of 
merchandise inventories offset by accounts payable, which typically reach their peak in the early portion of the fourth quarter of each 
fiscal year. Capital expenditures primarily relate to new store openings; existing store expansions, remodels or relocations; and 
purchases of equipment or information technology assets for our stores (including e-Commerce), distribution facilities and corporate 
headquarters. Historically, we have funded our working capital and capital expenditure requirements with internally generated cash 
and borrowings under our credit facility.  

Cash flows from operating activities. Net cash provided by operating activities was $32.0 million, $44.5 million and 

$39.2 million for fiscal 2015, fiscal 2014 and fiscal 2013, respectively. Net cash provided by operating activities depends heavily on 
operating performance, changes in working capital and the timing and amount of payments for income taxes. The change in the 
amount of cash provided by operations from 2014 to 2015 was primarily the result of an increase in inventory and prepaid and other 
current assets and a decrease in accrued expenses as compared to the prior year.  The increase in inventory is related to a higher store 
count, as well as growth in the e-Commerce business, although below plan sales results in the back-half of fiscal 2015 also contributed 
higher inventory levels at the end of the year. We are tightly-focused on managing our inventory levels. The increase in prepaid and 
other current assets is due to an increase in tenant allowance receivables and other receivables. The change in the amount of cash from 
operations from fiscal 2013 to fiscal 2014 was the result of improved operating performance combined with an increase in accounts 
payable and accrued expenses as compared to the prior year.  This was partially offset by an increase in inventory due to the increase 
in store count and growth in the e-Commerce business.   

Cash flows from investing activities. Net cash used in investing activities was $35.1 million, $29.6 million and $18.0 million for 

fiscal 2015, fiscal 2014, and fiscal 2013, respectively. For each period presented, the amounts of cash used in investing activities 
consisted principally of capital expenditures related to new store construction, existing store expenditures, distribution center projects 
and information technology projects. The increase in capital expenditures from fiscal 2014 to 2015 was primarily due to new store 
construction, existing store projects and distribution center projects. During fiscal 2015, we opened 43 stores compared to 34 stores in 
fiscal 2014 and 24 stores in fiscal 2013. The increase in capital expenditures from fiscal 2013 to 2014 was primarily due to new store 
construction and information technology projects. 

Cash flows from financing activities. Net cash used in financing activities was $51.7 million, $4.8 million, and $6,000 for fiscal 

2015, 2014, and 2013, respectively. During fiscal 2014, we authorized a share repurchase plan allowing for the use of up to $30 
million in cash for repurchases of our common stock, which we completed during fiscal 2015. Net cash used in fiscal 2015 primarily 
related to a special cash dividend of $26.0 million and the repurchase and retirement of common stock of $25.2 million.  Net cash used 
in fiscal 2014 primarily related to the repurchase and retirement of common stock of $4.8 million. No shares were repurchased during 
fiscal 2013. Net cash used in 2013 related to the exercise of employee stock options, the vesting of restricted stock units, employee 
stock purchases, and the related tax benefits. During fiscal 2015, fiscal 2014, and fiscal 2013, we did not make any draws on our 
revolving credit facility.  

28 

 
Revolving credit facility. On August 19, 2011, we entered into an Amended and Restated Credit Agreement (the “Credit 
Agreement”) with Bank of America, N.A. as administrative agent and collateral agent, and the lenders named therein (the “Lenders”), 
replacing our credit agreement entered into in 2004. The Credit Agreement increased our senior secured revolving credit facility from 
$45 million to $50 million and extended the maturity date to August 2016. Borrowings under the facility bear interest at an annual rate 
equal to LIBOR plus a margin ranging from 175 to 225 basis points with no LIBOR floor. We also pay the banks a fee of 0.375% per 
annum on the unused portion of the facility.  

Pursuant to the Credit Agreement, borrowings are subject to certain customary conditions and contain customary events of 
default, including, without limitation, failure to make payments, a cross-default to certain other debt, breaches of covenants, breaches 
of representations and warranties, a change in control, certain monetary judgments and bankruptcy and ERISA events. Upon any such 
event of default, the principal amount of any unpaid loans and all other obligations under the Credit Agreement may be declared 
immediately due and payable. The maximum availability under the facility is limited by a borrowing base formula which consists of a 
percentage of eligible inventory and eligible credit card receivables, less reserves.  

Also on August 19, 2011, we entered into an Amended and Restated Security Agreement with our Lenders. Pursuant to the 
Security Agreement, we pledged and granted to the administrative agent, for the benefit of itself and the secured parties specified 
therein, a lien on and security interest in all of the rights, title and interest in substantially all of our assets to secure the payment and 
performance of the obligations under the Credit Agreement.  

As of January 30, 2016, we were in compliance with the covenants in the facility and there were no outstanding borrowings 

under the credit facility, with approximately $39.9 million available for borrowing.  

On February 26, 2016, the Company, entered into a Joinder and First Amendment to Amended and Restated Credit Agreement 

(the "Amendment"). The Amendment increased the Company’s senior secured revolving credit facility from $50 million to $75 
million and extended its maturity date from August 2016 to February 2021. The Credit Facility will bear interest at an annual rate 
equal to LIBOR plus a margin ranging from 125 to 175 basis points with no LIBOR floor. Pursuant to the Amendment, the fee paid to 
the lenders on the unused portion of the Credit Facility was reduced from 37.5 basis points to 25 basis points, the swingline 
availability was increased from $5 million to $10 million, and a $25 million incremental accordion feature was added. 

At January 30, 2016, our balance of cash and cash equivalents was approximately $44.4 million. We did not borrow from our 
credit facility during fiscal 2015, nor do we expect any borrowings during fiscal 2016. We believe that the combination of our cash 
balances and cash flow from operations will be sufficient to fund our planned capital expenditures and working capital requirements 
for at least the next twelve months.  

Share repurchase authorization. On May 22, 2014, the Company announced that its Board of Directors authorized a stock 

repurchase plan providing for the purchase in the aggregate of up to $30 million of the Company’s outstanding common stock from 
time to time until May 2016. As of January 30, 2016, the Company had completed this $30 million share repurchase program and 
repurchased and retired a total of 1,921,423 shares at a weighted average cost of $15.61 per share. 

Contractual Obligations  

The following table identifies payment obligations for the periods indicated under our current contractual arrangements. The 

amounts set forth below reflect contractual obligations as of January 30, 2016. The timing and/or the amount of the payments may be 
changed in accordance with the terms of the contracts or new contractual obligations may be added. A summary of the Company’s 
contractual obligations and other commercial commitments as of January 30, 2016 is listed below (in thousands):  

Amount of Commitment per Period  

Operating leases(1) 
Purchase obligations(2) 
Construction commitments(3) 
Total 

$ 
$ 
$ 

$ 

Total
Contractual
Obligations 

1 to 3 Years  

Less Than 1
Year  
66,326  $  118,803  $  101,394  $ 
-  $ 
81,788  $ 
-  $ 
480  $ 

3 to 5 Years 

-  $ 
-  $ 

More Than 5
Years  
105,215 
-
- 

391,738  $ 
81,788  $ 
480  $ 

474,006  $ 

148,594  $  118,803  $  101,394  $ 

105,215 

(1)  These amounts represent future minimum lease payments under non-cancelable operating leases.  
(2)  Purchase obligations consist entirely of open purchase orders of merchandise inventory as of January 30, 2016; such orders are 

generally cancelable at the discretion of the Company until the order has been shipped.  

(3)  These amounts represent commitments for new store construction projects. 

29 

 
  
 
 
  
 
  
  
  
  
  
  
  
  
  
  
  
Related Party Transactions  

In July 2009, we entered into a Vendor Agreement with a related party vendor to purchase merchandise inventory. The vendor 

is considered a related party because its principal owner is the spouse of our Vice President of Merchandising. The table below sets 
forth selected results related to this vendor in dollars (in millions) and percentages for the periods indicated: 

Related Party Vendor 
Purchases 
Purchases as a percent of total merchandise purchases 
Cost of sales 
Payable amounts outstanding at fiscal year end

Off-Balance Sheet Arrangements  

None.  

Seasonality and Quarterly Results  

52 Weeks Ended 
January 30, 
2016  

52 Weeks Ended 
January 31, 
2015  

52 Weeks Ended 
February 1, 
2014  

$     39.2 
14.8% 
$     35.2 
$       2.3 

$     29.1
12.5%
$     27.6
$       2.1

$     29.7
13.7%
$     29.1
$       1.8

We have historically experienced and expect to continue to experience substantial seasonal fluctuations in our net sales and 

operating income. We believe this is the general pattern typical of our segment of the retail industry and, as a result, expect that this 
pattern will continue in the future. Our quarterly results of operations may also fluctuate significantly as a result of a variety of other 
factors, including the timing of new store openings, net sales contributed by new stores, shifts in the timing of certain holidays and 
competition. Consequently, comparisons between quarters are not necessarily meaningful and the results for any quarter are not 
necessarily indicative of future results.  

Our strongest sales period is the fourth quarter of our fiscal year when we generally realize a disproportionate amount of our net 
sales and a substantial majority of our operating and net income. In anticipation of the increased sales activity during the fourth quarter 
of our fiscal year, we purchase large amounts of inventory and hire temporary staffing help for our stores. Our operating performance 
could suffer if net sales were below seasonal norms during the fourth quarter of our fiscal year.  

The following table sets forth certain unaudited financial and operating data for Kirkland’s in each fiscal quarter during fiscal 
2015 and fiscal 2014 (dollars in thousands). The unaudited quarterly information includes all normal recurring adjustments that we 
consider necessary for a fair statement of the information shown.  

Total revenue 
Gross profit 
Operating income (loss) 
Net income (loss) 
Earnings (loss) per share: 

Basic 
Diluted 

Stores open at end of period 
Comparable store net sales increase 

Fiscal 2015 Quarter Ended

May 2,
2015  
$118,310
47,663
4,097
2,529

August 1, 
2015  

$  115,289  
42,512  
(3,702) 
(2,288) 

0.15
0.14
342

(0.13) 
  (0.13) 
  351  
         3.0%          6.7% 

October 31,
2015  

$  129,238 
48,101
(932)
(270) 

 (0.02)
(0.02) 
370 
            1.8%

January 30,
2016 
$  198,970
80,518 
26,728 
16,602 

          0.99
0.97 
376
          1.3%

30 

 
 
 
  
  
  
 
 
  
  
 
  
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
  
 
 
Total revenue 
Gross profit 
Operating income (loss) 
Net income (loss) 
Earnings (loss) per share: 

Basic 
Diluted 

Stores open at end of period 
Comparable store net sales increase 

Inflation  

May 3,
2014  
$  108,255 
42,602 
3,359 
2,055 

Fiscal 2014 Quarter Ended

August 2, 
2014  
$  103,485  
37,873  
(1,871) 
(1,055) 

November 1,
2014  

$  117,198 
45,752
1,971
1,260 

0.12 
0.12 
324 

(0.06) 
  (0.06) 
  328  
        5.0%          3.6% 

 0.07
0.07 
337 
            6.3%

January 31,
2015 

$  178,683
76,670 
25,182 
15,554 

             0.91
0.87 
344 
          8.2%

We do not believe that our operating results have been materially affected by inflation during the preceding three fiscal years. 

There can be no assurance, however, that our operating results will not be adversely affected by inflation in the future.  

Critical Accounting Policies and Estimates  

The discussion and analysis of our financial condition and the results of our operations are based upon our consolidated 
financial statements, which have been prepared in accordance with accounting principles generally accepted in the United States. The 
preparation of these financial statements requires us to make estimates that affect the reported amounts contained in the financial 
statements and related disclosures. We base our estimates on historical experience and on various other assumptions which are 
believed to be reasonable under the circumstances. Actual results may differ from these estimates. Our critical accounting policies are 
discussed in the notes to our consolidated financial statements. Certain judgments and estimates utilized in implementing these 
accounting policies are likewise discussed in the notes to our consolidated financial statements. The following discussion aggregates 
the various critical accounting policies addressed throughout the financial statements, the judgments and uncertainties affecting the 
application of these policies and the likelihood that materially different amounts would be reported under varying conditions and 
assumptions.  

Inventory valuation — Our inventory is stated at the lower of cost or market, net of reserves and allowances, with cost 

determined using the average cost method with average cost approximating current cost. The carrying value of our inventory is 
affected by reserves for shrinkage and obsolescence.  

We estimate as a percentage of sales the amount of shrinkage that has occurred between the most recently completed store 
physical count and the end of the financial reporting period based upon historical physical inventory count results. Management 
adjusts these estimates based on changes, if any, in the trends yielded by our physical inventory counts, which occur throughout the 
fiscal year. Historically the variation between our recorded estimates and observed results has been insignificant, and although 
possible, significant future variation is not expected. If our estimated shrinkage reserve varied by 10% from the amount recorded, the 
carrying value of inventory would have changed approximately $165,000 as of January 30, 2016.  

We also evaluate the cost of our inventory by category and class of merchandise in relation to the estimated sales price. This 

evaluation is performed to ensure that we do not carry inventory at a value in excess of the amount we expect to realize upon the sale 
of the merchandise. Our reserves for excess inventory and inventory obsolescence (in connection with which we reduce merchandise 
inventory to the lower of cost or market) are also estimated based upon our historical experience of selling goods below cost. 
Historically, the variation between our estimates to account for excess and obsolete inventory and actual results has been insignificant. 
As of January 30, 2016, our reserve for obsolescence was approximately $414,000. 

Impairments — In accordance with the provisions of Financial Accounting Standards Board (“FASB”) Accounting Standards 
Codification (“ASC”) 360, “Property, Plant, and Equipment”, we evaluate the recoverability of the carrying amounts of long-lived 
assets whenever events or changes in circumstances indicate that the carrying values may not be recoverable. This review includes the 
evaluation of individual underperforming retail stores and assessing the recoverability of the carrying values of the assets related to 
such stores. Future cash flows are projected for the remaining lease life. The key assumptions used to determine the estimated cash 
flows for these stores include net sales and gross margin performance, payroll and related items, occupancy costs and other costs to 
operate. We calculate the fair values of long-lived assets using the age-life method. Under this method, the replacement cost of an 
asset is estimated and reduced by depreciation based on the effective age of the asset and its expected useful life. This method takes 
into consideration the fact that we will continue to use these assets based on a presumed investment decision where the expected cash 
flows from operating the store are greater than the expected cash flows that result from not operating the store. If the estimated fair 
values are less than the carrying values of the assets, we record an impairment charge equal to the difference, if any, between the 
assets’ fair values and carrying values. 

31 

 
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
We have not made any material changes to our impairment loss assessment methodology in the financial periods presented. 
Additionally, we do not believe that there will be a material change in the estimates or assumptions we use to calculate long-lived 
asset impairment losses. However, if actual results are not consistent with our estimates and assumptions used in estimating future 
cash flows and asset fair values, we may be exposed to losses that could be material.  

Insurance reserves — Workers’ compensation, general liability and employee medical insurance programs are predominately 

self-insured. It is our policy to record a self-insurance liability using estimates of claims incurred but not yet reported or paid, based on 
historical claims experience and trends. As of January 30, 2016, our self-insurance reserve estimates totaled $5.2 million, of which 
$946,000 was reflected as a current liability in accrued expenses and $4.3 million was reflected as a noncurrent liability in other 
liabilities on the consolidated balance sheet. As of January 31, 2015, our self-insurance reserve estimates totaled $4.4 million, of 
which $732,000 was reflected as a current liability in accrued expenses and $3.7 million was reflected as a noncurrent liability in other 
liabilities on the consolidated balance sheet. The assumptions made by management in estimating our self-insurance reserves include 
consideration of historical cost experience, judgments about the present and expected levels of cost per claim and retention levels. We 
utilize various methods, including analyses of historical trends and actuarial methods, to estimate the cost to settle reported claims, and 
claims incurred, but not yet reported. As we obtain additional information and refine our methods regarding the assumptions and 
estimates we use to recognize liabilities incurred, we will adjust our reserves accordingly.  

Actuarial methods are used to develop estimates of the future ultimate claim costs based on the claims incurred as of the balance 

sheet date. Management believes that the various assumptions developed and actuarial methods used to determine our self-insurance 
reserves are reasonable and provide meaningful data and information that management uses to make its best estimate of our exposure 
to these risks. Arriving at these estimates, however, requires a significant amount of subjective judgment by management; and, as a 
result, these estimates are uncertain and our actual exposure may be different from our estimates. For example, changes in our 
assumptions about health care costs, the severity of accidents, the average size of claims and other factors could cause actual claim 
costs to vary materially from our assumptions and estimates, causing our reserves to be understated or overstated. For instance, a 10% 
change in our self-insurance liabilities would have affected pre-tax income by approximately $558,000 for fiscal 2015.  

Income taxes — We record income tax liabilities utilizing known obligations and estimates of potential obligations. A deferred 
tax asset or liability is recognized whenever there are future tax effects from existing temporary differences and operating loss and tax 
credit carryforwards. We record a valuation allowance to reduce deferred tax assets to the balance that is more likely than not to be 
realized. We must make estimates and judgments on future taxable income, considering feasible tax planning strategies and taking into 
account existing facts and circumstances, to determine the proper valuation allowance. When we determine that deferred tax assets 
could be realized in greater or lesser amounts than recorded, the asset balance and income statement reflects the change in the period 
such determination is made. Due to changes in facts and circumstances and the estimates and judgments that are involved in 
determining the proper valuation allowance, differences between actual future events and prior estimates and judgments could result in 
adjustments to this valuation allowance. We use an estimate of our annual effective tax rate at each interim period based on the facts 
and circumstances available at that time while the actual effective tax rate is calculated at year-end.  

Additionally, our income tax returns are subject to audit by United States federal, state and local tax authorities, which include 

questions regarding our tax filing positions including the timing and amount of deductions and the allocation of income among various 
tax jurisdictions. In evaluating the tax exposures associated with our filing positions, we record reserves for probable exposures. We 
adjust our tax contingencies reserve and income tax provision in the period in which actual results of a settlement with tax authorities 
differs from our established reserve, the statute of limitations expires for the relevant tax authority to examine the tax position or when 
more information becomes available. Our tax contingencies reserve contains uncertainties because management is required to make 
assumptions and to apply judgment to estimate the exposures associated with our various filing positions and whether or not the 
minimum requirements for recognition of tax benefits have been met. We do not believe that there is a reasonable likelihood that there 
will be a material change in the reserves established for tax benefits not recognized. Although we believe our judgments and estimates 
are reasonable, actual results could differ, and we may be exposed to losses or gains that could be material. A 10% change in our 
unrecognized tax benefit reserve at January 30, 2016 would have affected net earnings by approximately $31,000 in fiscal 2015.  

Stock-based compensation — We have stock-based compensation plans which include incentive and non-qualified stock 

options, restricted stock units, and an employee stock purchase plan. See Note 7, Employee Benefit Plans, to the Notes to the 
Consolidated Financial Statements included in Item 8, Financial Statements and Supplementary Data, of this Form 10-K, for a 
complete discussion of our stock-based compensation programs. We recognize stock-based compensation expense based on the fair 
value of the respective awards. We estimate the fair value of our stock option awards as of the grant date based upon a Black-Scholes 
option pricing model. We estimate the fair value of our restricted stock units as of the grant date utilizing the closing price of our stock 
on that date. The compensation expense associated with these awards is recorded in the consolidated statements of income with a 
corresponding credit to common stock.  

The Black-Scholes option pricing model requires the input of highly subjective assumptions. These assumptions include 
estimating the length of time employees will retain their stock options before exercising them (“expected term”) and the estimated 

32 

 
volatility of our common stock price over the expected term. Changes in the subjective assumptions can materially affect the estimate 
of fair value of stock-based compensation and, consequently, the related amount recognized in the consolidated statements of income.  

We update our assumptions at each grant date. Historically, there have not been significant changes in our estimates or 
assumptions used to determine stock-based compensation expense. We have not experienced a significant increase in the estimated 
fair value of awards granted during fiscal 2015, 2014 or 2013. If actual results are not consistent with our estimates or assumptions, 
we may be exposed to changes in stock-based compensation expense that could be material. A 10% change in our stock-based 
compensation expense for the year ended January 30, 2016, would have affected pre-tax income by approximately $377,000.  

Item 7A. Quantitative and Qualitative Disclosure About Market Risk  

As of January 30, 2016, we had no outstanding borrowings under our revolving credit facility. We did not borrow from our 
credit facility during fiscal 2015, nor do we expect any borrowings during fiscal 2016. We were not engaged in any foreign exchange 
contracts, hedges, interest rate swaps, derivatives or other financial instruments with significant market risk as of January 30, 2016.  

Item 8. Financial Statements and Supplementary Data  

The financial statements and schedules are listed under Item 15(a) and filed as part of this annual report on Form 10-K. The 

supplementary financial data is set forth under Item 7 of this annual report on Form 10-K.  

Item 9. Changes in and Disagreements with Accountants on Accounting and Financial Disclosure  

None.  

Item 9A. Controls and Procedures  

Evaluation of Disclosure Controls and Procedures  

We have established and maintain disclosure controls and procedures that are designed to ensure that information required to be 

disclosed by us in the reports that we file or submit under the Securities Exchange Act of 1934, as amended (the “Exchange Act”) is 
recorded, processed, summarized, and reported within the time periods specified in the Securities and Exchange Commission’s rules 
and forms, and that such information is accumulated and communicated to our management, including our Chief Executive Officer 
and Chief Financial Officer, as appropriate to allow timely decisions regarding required disclosure. We carried out an evaluation, 
under the supervision and with the participation of our management, including our Chief Executive Officer and Chief Financial 
Officer, of the effectiveness of the design and operation of our disclosure controls and procedures as of January 30, 2016. Based on 
that evaluation, the Chief Executive Officer and Chief Financial Officer concluded that our disclosure controls and procedures were 
effective as of January 30, 2016.  

Management’s Report on Internal Control Over Financial Reporting  

Our management is responsible for establishing and maintaining adequate internal control over financial reporting (as defined in 
Rule 13a and 15d- 15(f) under the Exchange Act). Under the supervision and with the participation of our management, including our 
Chief Executive Officer and Chief Financial Officer, we carried out an evaluation of the effectiveness of our internal control over 
financial reporting as of January 30, 2016 based on the Internal Control — Integrated Framework issued by the Committee of 
Sponsoring Organizations of the Treadway Commission (2013 framework) (“COSO”). Based on this evaluation, our management 
concluded that our internal control over financial reporting was effective as of January 30, 2016.  

Attestation Report of the Registered Public Accounting firm  

Ernst & Young LLP, the independent registered public accounting firm that audited our financial statements included elsewhere 

in this Form 10-K, has issued an attestation report on our internal control over financial reporting. That report appears in Item 15 of 
Part IV in this Form 10-K and is incorporated by reference to this Item 9A.  

Changes in Internal Control Over Financial Reporting  

There have been no changes in internal controls over financial reporting identified in connection with the foregoing evaluation 

that occurred during our last fiscal quarter that have materially affected, or are reasonably likely to materially affect, our internal 
control over financial reporting.  

Item 9B. Other Information  

None.   

33 

 
Item 10. Directors, Executive Officers, and Corporate Governance  

PART III  

Information concerning directors, appearing under the caption “Board of Directors” in our Proxy Statement (the “Proxy 
Statement”) to be filed with the SEC in connection with our Annual Meeting of Shareholders scheduled to be held on June 1, 2016; 
information concerning executive officers, appearing under the caption “Item 1. Business — Executive Officers of Kirkland’s” in 
Part I of this Form 10-K; information concerning our nominating and audit committees, appearing under the caption “Information 
About the Board of Directors and Corporate Governance” in our Proxy Statement; and information under the caption “Other 
Matters — Section 16(a) Beneficial Ownership Reporting Compliance” in the Proxy Statement are incorporated herein by reference in 
response to this Item 10.  

The Board of Directors has adopted a Code of Business Conduct and Ethics applicable to our directors, officers and employees, 

including our Chief Executive Officer and Chief Financial Officer, which has been posted on the “Investor Relations” section of our 
web site. We intend to satisfy the amendment and waiver disclosure requirements under applicable securities regulations by posting 
any amendments of, or waivers to, the Code of Business Conduct and Ethics on our web site.  

Item 11. Executive Compensation  

The information contained in the sections titled “Executive Compensation” and “Information About the Board of Directors and 

Corporate Governance — Board of Directors Compensation” in the Proxy Statement is incorporated herein by reference in response to 
this Item 11.  

Item 12. Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters  

The information contained in the following section of the Proxy Statement is incorporated herein by reference in response to 

this Item 12: the section titled “Security Ownership of Kirkland’s — Security Ownership of Certain Beneficial Owners and 
Management”, with respect to security ownership of certain beneficial owners and management. 

The following table provides information regarding the number of securities already issued and those remaining available for 

issuance under our equity compensation plans as of January 30, 2016. 

Plan Category 

Number of securities to be 
issued upon exercise of 
outstanding options, warrants 
and rights 

Weighted-average exercise 
price of outstanding options, 
warrants and rights 

Equity compensation plans 
approved by security holders 

Equity compensation plans not 
approved by security holders 

Total 

(a) 

1,281,453 

--- 

1,281,453 

(b) 

$15.64 

--- 

$15.64 

Number of securities 
remaining available for future 
issuance under equity 
compensation plans (excluding 
securities reflected in column 
(a)) 

(c) 

1,141,256 

--- 

1,141,256 

Item 13. Certain Relationships and Related Transactions, and Director Independence  

Information contained in the section titled “Related Party Transactions” in the Proxy Statement is incorporated herein by 

reference in response to this Item 13.  

The information contained in the section titled “Information About the Board of Directors and Corporate Governance — Board 

Independence” in the Proxy Statement is incorporated herein by reference in response to this Item 13.  

Item 14. Principal Accounting Fees and Services  

The information contained in the section titled “Other Matters — Audit and Non-Audit Fees” in the Proxy Statement is 

incorporated herein by reference in response to this Item 14.  

34 

 
  
 
Item 15. Exhibits and Financial Statement Schedules  

(a) 1.  Financial Statements  

PART IV  

The financial statements set forth below are filed on the indicated pages as part of this annual report on Form 10-K.  

Reports of Independent Registered Public Accounting Firm
Consolidated Balance Sheets as of January 30, 2016 and January 31, 2015
Consolidated Statements of Income for the 52 Weeks Ended January 30, 2016, January 31, 2015, and February 1, 2014
Consolidated Statements of Shareholders’ Equity for the 52 Weeks Ended January 30, 2016, January 31, 2015, and 

February 1, 2014 

Consolidated Statements of Cash Flows for the 52 Weeks Ended January 30, 2016, January 31, 2015, and February 1, 2014
Notes to Consolidated Financial Statements 

36 
38
39 

40 
41 
42 

(b) Exhibits  

The Exhibit Index following this document’s Notes to Consolidated Financial Statements is incorporated herein by 
reference in response to this item 

(c) Financial Statement Schedules  

Schedules are omitted because the information is not required or because the information is included in the financial 
statements or notes thereto. 

35 

 
  
 
 
 
 
 
 
 
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM  

The Board of Directors and Shareholders of Kirkland’s, Inc.  

We have audited Kirkland’s, Inc.’s internal control over financial reporting as of January 30, 2016, based on criteria established 

in Internal Control — Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission 
(2013 framework) (the COSO criteria). Kirkland’s, Inc.’s management is responsible for maintaining effective internal control over 
financial reporting, and for its assessment of the effectiveness of internal control over financial reporting included in the 
accompanying Management’s Report on Internal Control Over Financial Reporting. Our responsibility is to express an opinion on the 
Company’s internal control over financial reporting based on our audit.  

We conducted our audit in accordance with the standards of the Public Company Accounting Oversight Board (United States). 

Those standards require that we plan and perform the audit to obtain reasonable assurance about whether effective internal control 
over financial reporting was maintained in all material respects. Our audit included obtaining an understanding of internal control over 
financial reporting, assessing the risk that a material weakness exists, testing and evaluating the design and operating effectiveness of 
internal control based on the assessed risk, and performing such other procedures as we considered necessary in the circumstances. 
We believe that our audit provides a reasonable basis for our opinion.  

A company’s internal control over financial reporting is a process designed to provide reasonable assurance regarding the 

reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally 
accepted accounting principles. A company’s internal control over financial reporting includes those policies and procedures that 
(1) pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of the 
assets of the company; (2) provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial 
statements in accordance with generally accepted accounting principles, and that receipts and expenditures of the company are being 
made only in accordance with authorizations of management and directors of the company; and (3) provide reasonable assurance 
regarding prevention or timely detection of unauthorized acquisition, use or disposition of the company’s assets that could have a 
material effect on the financial statements.  

Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, 
projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of 
changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.  

In our opinion, Kirkland’s, Inc. maintained, in all material respects, effective internal control over financial reporting as of 

January 30, 2016, based on the COSO criteria.  

We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States), the 

consolidated balance sheets of Kirkland’s, Inc. as of January 30, 2016 and January 31, 2015, and the related consolidated statements 
of income, shareholders’ equity and cash flows for each of the three years in the period ended January 30, 2016, of Kirkland’s, Inc. 
and our report dated April 8, 2016 expressed an unqualified opinion thereon.  

/s/ Ernst & Young LLP                          

Nashville, Tennessee  
April 8, 2016  

36 

 
  
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM  

The Board of Directors and Shareholders of Kirkland’s, Inc.  

We have audited the accompanying consolidated balance sheets of Kirkland’s, Inc. as of January 30, 2016 and January 31, 2015, 

and the related consolidated statements of income, shareholders’ equity and cash flows for each of the three years in the period ended 
January 30, 2016. These financial statements are the responsibility of the Company’s management. Our responsibility is to express an 
opinion on these financial statements based on our audits.  

We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States). 
Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are 
free of material misstatement. An audit includes examining, on a test basis, evidence supporting the amounts and disclosures in the 
financial statements. An audit also includes assessing the accounting principles used and significant estimates made by management, 
as well as evaluating the overall financial statement presentation. We believe that our audits provide a reasonable basis for our 
opinion.  

In our opinion, the financial statements referred to above present fairly, in all material respects, the consolidated financial 
position of Kirkland’s, Inc. at January 30, 2016 and January 31, 2015, and the consolidated results of its operations and its cash flows 
for each of the three years in the period ended January 30, 2016, in conformity with U.S. generally accepted accounting principles.  

We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States), 
Kirkland’s, Inc.’s internal control over financial reporting as of January 30, 2016, based on criteria established in Internal Control-
Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission (2013 framework) and our 
report dated April 8, 2016 expressed an unqualified opinion thereon.  

/s/ Ernst & Young LLP                          

Nashville, Tennessee  
April 8, 2016  

37 

 
  
KIRKLAND’S, INC.  
CONSOLIDATED BALANCE SHEETS  

ASSETS

Current assets: 
Cash and cash equivalents 
Inventories, net 
Deferred income taxes 
Prepaid expenses and other current assets 

Total current assets 

Property and equipment, net 
Other assets 

Total assets 

LIABILITIES AND SHAREHOLDERS’ EQUITY

Current liabilities: 
Accounts payable 
Income taxes payable 
Accrued expenses 

Total current liabilities 

Deferred rent 
Non-current deferred income taxes 
Other liabilities 

Total liabilities 

Commitments and contingencies (Note 8) 
Shareholders’ equity: 
Preferred stock, no par value, 10,000,000 shares authorized; no shares issued or outstanding at 

January 30, 2016, and January 31, 2015 

Common stock, no par value, 100,000,000 shares authorized; 15,774,681 and 17,127,875 shares 

issued and outstanding at January 30, 2016 and January 31, 2015, respectively

Accumulated deficit 

Total shareholders’ equity 
Total liabilities and shareholders’ equity 

January 30, 
2016  

January 31, 
2015  
(In thousands, except share data)

$ 

44,352  $ 
68,222 
3,329 
15,206 

131,109 
105,542 
1,934 

99,138 
55,775 
3,538 
8,878 

167,329 
90,992 
2,166 

$ 

238,585  $ 

260,487 

$ 

28,689  $ 
4,863 
25,943 

59,495 
48,280 
4,671 
6,444 

24,705 
5,648 
27,027 

57,380 
41,995 
4,138 
5,912 

118,890 

109,425 

   -   

-    

162,173 
(42,478)

119,695 

-   

-   

159,015 
(7,953)

151,062 

$ 

238,585  $ 

260,487 

The accompanying notes are an integral part of these consolidated financial statements.  

38 

 
  
 
 
  
  
  
  
  
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
  
  
  
  
  
  
  
  
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
  
  
 
 
  
  
  
 
 
  
 
 
 
 
 
 
  
  
 
 
  
  
  
  
  
  
  
KIRKLAND’S, INC.  
CONSOLIDATED STATEMENTS OF INCOME  

Net sales 
Gift card breakage revenue 
Total revenue 

Cost of sales (exclusive of depreciation as shown below)

Gross profit 

Operating expenses: 

Compensation and benefits 
Other operating expenses 
Depreciation 

Total operating expenses
Operating income 

Interest expense 
Interest income 
Other income, net 
Income before income taxes 
Income tax expense 
Net income 
Earnings per share: 
Basic 
Diluted 

Weighted average shares for basic earnings per share
Effect of dilutive common stock equivalents 
Adjusted weighted average shares for diluted earnings per share

January 30, 
2016  

52 Weeks Ended   52 Weeks Ended  52 Weeks Ended
February 1,
January 31,
2014  
2015  
(In thousands, except per share data)
$  560,813   $  506,768  $  459,460 
1,103 

853 

994    
561,807    
343,013    
218,794    

102,471 
67,950    
22,182    
192,603    
26,191    
346    
(1)    

(251) 
26,097    
9,524    
16,573   $ 

0.97   $ 
0.94   $ 
17,131    
438    
17,569    

$ 

$ 

$ 

507,621 
304,724 

202,897 

94,738
60,879 
18,639 

174,256 
28,641 
275 
- 
(454)

28,820 
11,006 

460,563 
279,747 

180,816 

86,620
54,257 
15,947 

156,824 
23,992 
274 
(12)
(229)

23,959 
9,429 

17,814  $ 

14,530 

1.03  $ 

1.00  $ 

17,262 
531 

17,793 

0.84 

0.82 

17,207 
478 

17,685 

Dividends declared per common share outstanding 

$           1.50  $                -

$                 -

The accompanying notes are an integral part of these consolidated financial statements.  

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KIRKLAND’S, INC.  
CONSOLIDATED STATEMENTS OF SHAREHOLDERS’ EQUITY  

Balance at February 2, 2013 
Exercise of stock options and employee stock purchases
Tax benefit from exercise of stock options and vesting of restricted 

stock 

Net share settlement of stock options and restricted stock
Restricted stock issued 
Stock-based compensation expense 
Net income 
Balance at February 1, 2014 
Exercise of stock options and employee stock purchases
Tax benefit from exercise of stock options and vesting of restricted 

stock 

Net share settlement of stock options and restricted stock
Restricted stock issued 
Stock-based compensation expense 
Repurchase and retirement of common stock 
Net income 
Balance at January 31, 2015 
Exercise of stock options and employee stock purchases
Tax benefit from exercise of stock options and vesting of restricted 

stock 

Net share settlement of stock options and restricted stock
Restricted stock issued 
Stock-based compensation expense 
Repurchase and retirement of common stock 
Dividends paid 
Net income 
Balance at January 30, 2016 

Common Stock

Shares

Amount  

Accumulated
Deficit 

(In thousands, except share data) 

Total 
Shareholders’
Equity

  17,078,092  $  153,369   $ 

336,592 

267 

(35,494) $ 
-   

117,875 
267 

-   
   (221,399)
111,000 
-   
-   

409    

(682) 

-     

2,830 

-      
  17,304,285  $  156,193   $ 
298    

49,847

-   
-   
-   
-   
14,530 

409 
(682) 
-   
2,830 
14,530 

(20,964) $ 
-   

135,229 
298 

- 
(39,512)
82,000 
                    -
      (268,745)
-  

99 
(347) 
-   

-   
-  
-   
          2,772                      - 
           (4,803)
17,814

99 
(347)  
    - 
2,772
           (4,803)
17,814

-     
17,127,875 $  159,015   $ 
354    

494,873

(7,953)
-   

$ 

151,062 
354 

- 
(301,253)
105,864 
                    -
    (1,652,678)
                    - 
-  

  15,774,681

1,109 
(2,029) 
-   

-   
-  
-   
          3,773                      - 
         (25,147)
         (25,951)
16,573

(49) 
-   
-     
$  162,173  $ 

1,109 
(2,029)  
    - 
3,773
          (25,196)
          (25,951)
16,573

(42,478)

$ 

119,695

The accompanying notes are an integral part of these consolidated financial statements.  

40 

 
  
 
 
  
 
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
  
  
  
  
  
  
KIRKLAND’S, INC.  
CONSOLIDATED STATEMENTS OF CASH FLOWS  

Cash flows from operating activities: 
Net income 
Adjustments to reconcile net income to net cash provided by operating activities:
Depreciation of property and equipment 
Amortization of landlord construction allowances 
Cash received for landlord construction allowances 
Amortization of debt issue costs 
Loss on disposal of property and equipment 
Stock-based compensation expense 
Excess tax benefits from exercise of stock options and vesting of restricted stock
Deferred income taxes 
Changes in assets and liabilities: 

Inventories, net 
Prepaid expenses and other current assets 
Other noncurrent assets 
Accounts payable 
Income taxes payable 
Accrued expenses and other current and noncurrent liabilities

Net cash provided by operating activities

Cash flows from investing activities: 
Capital expenditures 

Net cash used in investing activities 

Cash flows from financing activities: 
Excess tax benefits from exercise of stock options and restricted stock
Cash used in net share settlement of stock options and restricted stock
Employee stock purchases 
Cash dividends paid to stockholders 
Repurchase and retirement of common stock 

Net cash used in financing activities 

Cash and cash equivalents: 
Net (decrease) increase 
Beginning of the year 
End of the year 

Supplemental cash flow information: 

Interest paid 
Income taxes paid 

52 Weeks Ended
January 30, 
2016  

52 Weeks Ended 
January 31,
2015  
(In thousands)

52 Weeks Ended 
February 1,
2014  

$ 

16,573   $ 

17,814  $ 

14,530 

22,182    
(5,260) 
9,785 

77    
145 
3,773    

(1,109) 

742    

(12,447) 
(3,911) 
155 
2,221    
324    

(1,209) 
32,041 

18,639 
(5,397)
7,822
77 
345
2,772 
(99)
40 

(3,138)
230
(405)
1,603 
318 
3,867

44,488

15,947 
(5,807)
7,321 
77 
176 
2,830 
(409)
(966) 

(3,060)
(223)
(356)
1,460 
5,318 
2,375

39,213

(35,114) 
(35,114) 

(29,647)

(29,647)

(17,954)

(17,954)

1,109    

(2,029) 
354 
(25,951) 
(25,196) 
(51,713) 

99 
(347)
298
-
(4,803)

(4,753)

409 
(682)
267
-
-

(6)

(54,786) 

99,138    

10,088
89,050 

21,253
67,797 

44,352 

99,138

89,050 

$ 

$ 

192   $ 
8,300   $ 

190  $ 

190 

10,621  $ 

5,047 

The accompanying notes are an integral part of these consolidated financial statements.  

41 

 
  
 
 
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
 
 
 
  
  
  
  
  
 
 
 
  
  
  
  
 
 
 
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
 
 
 
  
  
  
  
  
 
 
 
 
 
  
  
 
 
 
  
  
  
  
  
  
  
  
  
  
  
  
KIRKLAND’S, INC.  
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS  

Note 1 — Description of Business and Significant Accounting Policies  

Kirkland’s, Inc. (the “Company”) is a specialty retailer of home décor and gifts in the United States with 376 stores in 35 states 
as of January 30, 2016. The consolidated financial statements of the Company include the accounts of Kirkland’s, Inc. and its wholly-
owned subsidiaries Kirkland’s Stores, Inc., Kirkland’s DC, Inc., Kirkland’s Texas, LLC, and Kirklands.com, LLC. Significant 
intercompany accounts and transactions have been eliminated.  

The preparation of the consolidated financial statements in conformity with accounting principles generally accepted in the 

United States requires management to make estimates and assumptions that affect the amounts reported in the consolidated financial 
statements and accompanying notes. Actual results could differ from the estimates and assumptions used.  

Changes in estimates are recognized in the period when new information becomes available to management. Areas where the 

nature of the estimate makes it reasonably possible that actual results could materially differ from amounts estimated include, but are 
not limited to impairment assessments on long-lived assets, asset retirement obligations, inventory reserves, self-insurance reserves, 
income tax liabilities, stock-based compensation, employee bonus accruals, gift card breakage, customer loyalty program accruals and 
contingent liabilities.  

Fiscal year — The Company’s fiscal year is comprised of the 52 or 53-week period ending on the Saturday closest to 

January 31. Accordingly, fiscal 2015 represented the 52 weeks ended on January 30, 2016, fiscal 2014 represented the 52 weeks ended 
on January 31, 2015, and fiscal 2013 represented the 52 weeks ended on February 1, 2014.  

Cash equivalents — Cash and cash equivalents consist of cash on deposit in banks and payments due from banks for customer 

credit cards, as they generally settle within 24-48 hours.  

Cost of sales and inventory valuation — Cost of sales includes costs of product purchased from vendors, including inbound 

freight, receiving costs, inspection costs, warehousing costs, outbound freight, inventory damage and shrinkage, loyalty reward 
program charges, payroll and overhead associated with our distribution facility and its network and store occupancy costs. The 
Company’s inventory is stated at the lower of cost or market, net of reserves and allowances, with cost determined using the average 
cost method, with average cost approximating current cost. The Company estimates the amount of shrinkage that has occurred through 
theft or damage and adjusts that amount to actual at the time of its physical inventory counts which occur throughout the fiscal year. 
The Company also evaluates the cost of inventory by category and class of merchandise in relation to the estimated sales price. This 
evaluation is performed to ensure that inventory is not carried at a value in excess of the amount expected to be realized upon the sale 
of the merchandise.  

Vendor allowances — The Company receives various payments and allowances from vendors, including rebates and other 

credits. The amounts received are subject to the terms of vendor agreements, which generally do not state an expiration date, but are 
subject to ongoing negotiations that may be impacted in the future based on changes in market conditions and changes in the 
profitability, quality, or sell-through of the related merchandise. For all such vendor allowances, the Company records the vendor 
funds as a reduction of inventories. As the related inventory is sold, such allowances and credits are recognized as a reduction to cost 
of sales.  

Property and equipment — Property and equipment are stated at cost less accumulated depreciation. Depreciation is computed 

on a straight-line basis over the estimated useful lives of the respective assets. Furniture, fixtures and equipment are generally 
depreciated over five years. Leasehold improvements are amortized over the shorter of the useful life of the asset or the expected lease 
term, typically ranging from five to 10 years. Maintenance and repairs are expensed as incurred, and improvements are capitalized. 
Gains or losses on the disposition of fixed assets are recorded upon disposal of the related asset. The Company incurred approximately 
$2.6 million of non-cash investing activities due to property and equipment being purchased, but awaiting payment in accounts 
payable as of January 30, 2016. Non-cash investing purchases were not material as of January 31, 2015. 

Cost of internal use software — The Company capitalizes the cost of computer software developed or obtained for internal use. 

Capitalized computer software costs consist primarily of payroll-related and consulting costs incurred during the application 
development stage. The Company expenses costs related to preliminary project assessments, research and development, re-
engineering, training and application maintenance as they are incurred. Capitalized software costs are amortized on a straight-line 
basis over an estimated life of three to 10 years upon being placed in service. For fiscal years 2015, 2014 and 2013, the Company 
recorded approximately $5.3 million, $4.0 million, and $3.0 million, respectively, for depreciation of capitalized software.  The net 
book value of these assets totaled $22.8 million and $25.8 million at the end of fiscal years 2015 and 2014, respectively.  At the end of 
fiscal years 2015 and 2014, property and equipment included capitalized computer software currently under development of $2.0 
million and $20,000, respectively.  

42 

 
Asset retirement obligations — The Company recognizes a liability for the fair value of required asset retirement obligations 

(“ARO”) when such obligations are incurred. The Company’s AROs are primarily associated with leasehold improvements which, at 
the end of a lease, the Company is contractually obligated to remove in order to comply with the lease agreement. At the inception of a 
lease with such conditions, the Company records an ARO liability and a corresponding capital asset in an amount equal to the 
estimated fair value of the obligation. The liability is estimated based on various assumptions requiring management’s judgment and is 
accreted to its projected future value over time. The capitalized asset is depreciated using the convention for depreciation of leasehold 
improvement assets. Upon satisfaction of the ARO conditions, any difference between the recorded ARO liability and the actual 
retirement costs incurred is recognized as an operating gain or loss in the consolidated statements of income. As of January 30, 2016 
and January 31, 2015, the liability for asset retirement obligations was approximately $574,000 and $269,000, respectively.  

Impairment of long-lived assets — The Company evaluates the recoverability of the carrying amounts of long-lived assets 
whenever events or changes in circumstances dictate that their carrying values may not be recoverable. This review includes the 
evaluation of individual underperforming retail stores and assessing the recoverability of the carrying values of the assets related to the 
stores. Future cash flows are projected for the remaining lease life.  The Company calculates the fair values of long-lived assets using 
the age-life method. If the estimated fair values are less than the carrying values of the assets, the Company records an impairment 
charge equal to the difference, if any, between the assets’ fair values and carrying values. 

Insurance reserves — Workers’ compensation, general liability and employee medical insurance programs are predominately 
self-insured. It is the Company’s policy to record a self-insurance liability using estimates of claims incurred but not yet reported or 
paid, based on historical claims experience and actuarial methods. Actual results can vary from estimates for many reasons, including, 
among others, inflation rates, claim settlement patterns, litigation trends and legal interpretations. The Company monitors its claims 
experience in light of these factors and revises its estimates of insurance reserves accordingly. The level of insurance reserves may 
increase or decrease as a result of these changing circumstances or trends.  

During the fourth quarter of fiscal year 2015, the Company recorded an adjustment related to positive changes in its actuarial 
estimates for workers’ compensation and general liability reserves. The adjustment in the fourth quarter of fiscal 2015 resulted in a 
year-over year benefit of approximately $1.1 million ($685,000 after tax), compared to the fourth quarter of fiscal 2014, or $0.04 per 
diluted share. As of January 30, 2016, the workers’ compensation and general liability reserves totaled $5.2 million, of which 
$946,000 was reflected as a current liability in accrued expenses and $4.3 million was reflected as a noncurrent liability in other 
liabilities on the consolidated balance sheet. As of January 31, 2015, the workers’ compensation and general liability reserves totaled 
$4.4 million, of which $732,000 was reflected as a current liability in accrued expenses and $3.7 million was reflected as a noncurrent 
liability in other liabilities on the consolidated balance sheet. 

Customer loyalty program — The Company has established a loyalty program called the K Club, whereby members earn 
loyalty points in return for making purchases in the Company’s stores, including the e-Commerce store. Attaining specified loyalty 
point levels results in the issuance of discount certificates to the customer. The Company accrues for the expected liability associated 
with the discount certificates issued, as well as the accumulated points that have not yet resulted in the issuance of a certificate, 
adjusted for expected redemption rates. This liability is included as a component of accrued expenses on the consolidated balance 
sheet and the changes to the liability are included within cost of sales on the consolidated statements of income.  

The Company has also established a private-label credit card program for its customers. Customers in the private label credit 
card program who enroll in K Club are eligible to earn double the points of a regular loyalty program member. The card program is 
operated and managed by a third-party bank that assumes all credit risk with no recourse to the Company.   

Deferred rent — Many of the Company’s operating leases contain predetermined fixed escalations of minimum rentals during 
the initial term. Additionally, the Company does not typically pay rent during the construction period for new stores. For these leases, 
the Company recognizes the related rental expense on a straight-line basis over the life of the lease commencing with the date of initial 
access to the leased space, and records the difference between amounts charged to operations and amounts paid as a liability. As of 
January 30, 2016, the cumulative net excess of recorded rent expense over lease payments totaled $13.0 million, of which $1.2 million 
was reflected as a current liability in accrued expenses and $11.8 million was reflected as a noncurrent liability in deferred rent on the 
consolidated balance sheet.  As of January 31, 2015, the cumulative net excess of recorded rent expense over lease payments totaled 
$11.0 million, of which $1.1 million was reflected as a current liability in accrued expenses and $9.9 million was reflected as a 
noncurrent liability in deferred rent on the consolidated balance sheet. 

The Company also receives incentives from landlords in the form of construction allowances. These construction allowances are 

recorded as deferred rent and amortized as a reduction to rent expense over the lease term. As of January 30, 2016, the unamortized 
amount of construction allowances totaled $43.4 million, of which $6.9 million was reflected as a current liability in accrued expenses 
and $36.5 million was reflected as a noncurrent liability in deferred rent on the consolidated balance sheet. As of January 31, 2015, the 
unamortized amount of construction allowances totaled $38.4 million, of which $6.4 million was reflected as a current liability in 
accrued expenses and $32.0 million was reflected as a noncurrent liability in deferred rent on the consolidated balance sheet.  

43 

 
Revenue recognition — The Company recognizes revenue at the time of sale of merchandise to customers in its stores. e-
Commerce revenue is recorded when orders are shipped and title passes to customers. Net sales include the sale of merchandise, net of 
returns and exclusive of sales taxes.  

Gift card sales are recognized as revenue when tendered for payment. While the Company honors all gift cards presented for 

payment, the Company determines the likelihood of redemption to be remote for certain gift card balances due to long periods of 
inactivity. The Company uses the Redemption Recognition Method to account for breakage for unused gift card amounts where 
breakage is recognized as gift cards are redeemed for the purchase of goods based upon a historical breakage rate. In these 
circumstances, to the extent the Company determines there is no requirement for remitting card balances to government agencies 
under unclaimed property laws, such amounts are recognized in the consolidated statement of income as breakage revenue. The 
Company recognized approximately $994,000, $853,000 and $1.1 million in gift card breakage during fiscal 2015, fiscal 2014 and 
fiscal 2013, respectively.  

Compensation and benefits — Compensation and benefits includes all store and corporate office salaries and wages and 
incentive pay as well as stock compensation, employee health benefits, 401(k) plan benefits, deferred compensation benefits, social 
security and unemployment taxes.  

Stock-based compensation — Stock-based compensation includes expenses associated with stock option grants, restricted stock 

grants, and other transactions under the Company’s stock plans. The Company recognizes compensation expense for its stock-based 
payments based on the fair value of the awards. The expense is recorded on a straight-line basis over the vesting period within 
compensation and benefits in the consolidated statements of income. See “Note 7 — Employee Benefit Plans” for further discussion.  

Other operating expenses — Other operating expenses consist of such items as insurance, advertising, utilities, property taxes, 

supplies, travel, card processing and other bank fees, losses on disposal of assets and various other store and corporate expenses.  

Store preopening expenses — Store preopening expenses, which consist primarily of payroll and occupancy costs, are expensed 

as incurred.  

Advertising expenses — Advertising costs are expensed in the period in which the related activity first takes place. These 

expenses include costs associated with specific marketing campaigns, e-mail communications, paid search and other digital 
advertising, social media, public relations, in-store collateral and signage, and other expenses related to the in-store experience. Total 
advertising expense was $9.6 million, $9.3 million and $9.3 million for fiscal years 2015, 2014 and 2013, respectively.  

Income taxes — Deferred tax assets and liabilities are recognized based on the differences between the financial statement and 

the tax law treatment of certain items. Realization of certain components of deferred tax assets is dependent upon the occurrence of 
future events. The Company records valuation allowances to reduce its deferred tax assets to the amount it believes is more likely than 
not to be realized. These valuation allowances can be impacted by changes in tax laws, changes to statutory tax rates, and future 
taxable income levels and are based on the Company’s judgment, estimates, and assumptions regarding those future events. In the 
event the Company were to determine that it would not be able to realize all or a portion of the net deferred tax assets in the future, the 
Company would increase the valuation allowance through a charge to income tax expense in the period that such determination is 
made. Conversely, if the Company were to determine that it would be able to realize its deferred tax assets in the future, in excess of 
the net carrying amounts, the Company would decrease the recorded valuation allowance through a decrease to income tax expense in 
the period that such determination is made.  

The Company provides for uncertain tax positions and the related interest and penalties, if any, based upon management’s 

assessment of whether a tax benefit is more likely than not to be sustained upon examination by tax authorities. The Company 
recognizes interest and penalties accrued related to unrecognized tax benefits in income tax expense. To the extent the Company 
prevails in matters for which a liability for an unrecognized tax benefit is established or is required to pay amounts in excess of the 
liability, the Company’s effective tax rate in a given financial statement period may be affected.  

The Company’s income tax returns are subject to audit by local, state and federal authorities; and, the Company is typically 
engaged in various tax examinations at any given time. Tax contingencies often arise due to uncertainty or differing interpretations of 
the application of tax rules throughout the various jurisdictions in which the Company operates. The contingencies are influenced by 
items such as tax audits, changes in tax laws, litigation, appeals and experience with previous similar tax positions. The Company 
regularly reviews its tax reserves for these items and assesses the adequacy of the amount recorded. The Company evaluates potential 
exposures associated with its various tax filings by estimating a liability for uncertain tax positions based on a two-step process. The 
first step is to evaluate the tax position for recognition by determining if the weight of available evidence indicates that it is more 
likely than not that the position will be sustained on audit, including resolution of related appeals or litigation processes, if any. The 
second step requires estimation and measurement of the tax benefit as the largest amount that is more than 50% likely to be recognized 
upon settlement.  

44 

 
Sales and use taxes — Governmental authorities assess sales and use taxes on the sale and purchase of goods and services. The 
Company excludes taxes collected from customers in its reported sales results. Such amounts are reflected as accrued expenses until 
remitted to the taxing authorities.  

Concentrations of risk — Most of the Company’s merchandise is purchased through vendors in the United States who import 

the merchandise manufactured primarily in China. However, the Company believes alternative merchandise sources could be procured 
over a relatively short period of time.  

Fair value of financial instruments — The carrying amounts of cash and cash equivalents, accounts receivable, other current 

assets and accounts payable approximate fair value because of their short maturities.  

Earnings per share — Basic earnings per share is computed by dividing net income by the weighted average number of shares 

outstanding during each period presented, which excludes non-vested restricted stock. Diluted earnings per share is computed by 
dividing net income by the weighted average number of shares outstanding plus the dilutive effect of stock equivalents outstanding 
during the applicable periods using the treasury stock method. Diluted earnings per share reflects the potential dilution that could 
occur if options to purchase stock were exercised into common stock and if outstanding grants of restricted stock were vested. Stock 
options that were not included in the computation of diluted earnings per share, because to do so would have been antidilutive, were 
approximately 316,000 shares, 426,000 shares and 439,000 shares for fiscal 2015, 2014 and 2013, respectively.  

Comprehensive income — Comprehensive income does not differ from the consolidated net income presented in the 

consolidated statements of income.  

Operating segments — The Company has determined that each of its stores is an operating segment. The operating performance 

of all stores has been aggregated into one reportable segment. The Company’s operating segments are aggregated for financial 
reporting purposes because they are similar in each of the following areas: economic characteristics, class of consumer, nature of 
products and distribution methods. Revenues from external customers are derived from merchandise sales, and the Company does not 
rely on any major customers as a source of revenue. Across its store base, the Company operates one store format under the Kirkland’s 
name in which each store offers the same general mix of merchandise with similar categories and similar customers. The Company 
believes that disaggregating its operating segments would not provide meaningful additional information.  

Recently Issued Accounting Pronouncements — In May 2014, the FASB issued Accounting Standards Update (“ASU”) 2014-

09, “Revenue from Contracts with Customers.” Under ASU 2014-09, an entity will recognize revenue when it transfers promised 
goods or services to customers in an amount that reflects what it expects in exchange for the goods or services. ASU 2014-09 also 
requires more detailed disclosures to enable users of financial statements to understand the nature, amount, timing, and uncertainty of 
revenue and cash flows arising from contracts with customers. In July 2015, the FASB approved a one-year deferral of ASU 2014-09. 
As a result of the deferral, the amendments in ASU 2014-09 will be effective for the Company at the beginning of its fiscal 2018 year. 
The Company is still evaluating the impact the adoption of ASU 2014-09 will have on its consolidated financial statements.   

In November 2015, the FASB issued ASU 2015-17, “Income Taxes (Topic 740): Balance Sheet Classification of Deferred 
Taxes”. This update requires that deferred tax liabilities and assets be classified as noncurrent in the consolidated balance sheet. ASU 
2015-17 may be applied either prospectively to all deferred tax liabilities and assets or retrospectively to all periods presented. The 
updated guidance is effective for fiscal years beginning after December 15, 2016, and interim periods within those fiscal years, with 
early adoption permitted. Upon adoption, the updated guidance will affect the presentation of the deferred tax liabilities and assets 
within the Company’s Consolidated Balance Sheet; however, the updated guidance will not affect the accounting for deferred tax 
liabilities and assets. Other than the change in presentation, the Company does not expect that the adoption of this guidance will have 
a material impact on its consolidated financial statements and related disclosures. 

In February 2016, the FASB issued ASU 2016-02, “Leases (Topic 842)”, which supersedes the existing guidance for lease 
accounting, Leases (Topic 840). ASU 2016-02 requires lessees to recognize a lease liability and a right-of-use asset for all leases. 
Lessor accounting remains largely unchanged. The amendments in this ASU are effective for fiscal years beginning after December 
15, 2018 and interim periods within those fiscal years. Early adoption is permitted for all entities. ASU 2016-02 requires a modified 
retrospective approach for all leases existing at, or entered into after the date of initial adoption, with an option to elect to use certain 
transition relief. The Company is currently evaluating the impact of this new standard on its consolidated financial statements.  

45 

 
 
 
 
Note 2 — Property and Equipment  

Property and equipment is comprised of the following (in thousands): 

Equipment 
Furniture and fixtures 
Leasehold improvements 
Projects in progress 

Less: Accumulated depreciation 

Note 3 — Accrued Expenses  

Accrued expenses are comprised of the following (in thousands): 

Salaries and wages 
Gift cards 
Sales taxes 
Deferred rent 
Workers’ compensation and general liability reserves 
Loyalty reward certificates 
Other 

January 30, 
2016  
65,579 
70,908 
97,622 
5,911 
240,020 
 (134,478) 
105,542 

$ 

$ 

$ 

January 31,
2015  
60,408
61,773
84,044
1,234

207,459
       (116,467) 

$ 

90,992 

January 30, 
2016  
2,084  
8,360 
2,367 
8,117 
946 
1,258 
2,811 
25,943 

$ 

$ 

$ 

January 31,
2015  
6,607 
6,965
2,100
7,460
732 
551 
2,612

$ 

27,027

Note 4 — Income Taxes  

The Company’s income tax expense is computed based on the federal statutory rates and the state statutory rates, net of related 

federal benefit. Income tax expense consists of the following (in thousands):  

52 Weeks Ended 
January 30, 
2016  

52 Weeks Ended 
January 31, 
2015  

52 Weeks Ended 
February 1, 
2014  

Current 

Federal 
State 

Deferred 

Federal 
State 

$ 

8,120
761

601
42

$ 

9,299 
1,668 

$ 

93 
(54) 
11,006  

9,270 
1,125 

(1,091) 
125

$ 

9,524 

$ 

$ 

9,429 

Income tax expense differs from the amount computed by applying the statutory federal income tax rate to pre-tax income. A 

reconciliation of income tax expense at the statutory federal income tax rate to the amount provided is as follows (in thousands):  

Tax at federal statutory rate 
State income taxes (net of federal benefit)
Tax credits 
Other 
Income tax expense 

52 Weeks Ended 
January 30, 
2016  

$ 

9,134
844
         (506) 
52

$ 

9,524 

46 

$ 

52 Weeks Ended 
January 31, 
2015  
10,087 
1,106 
              (207) 
20 
11,006  

$ 

52 Weeks Ended 
February 1, 
2014  

$ 

8,385 
920 
              (192) 
316

$ 

9,429 

 
  
  
  
 
 
 
 
 
 
  
  
  
  
 
 
 
  
  
  
  
  
  
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
    
  
  
  
 
  
 
 
  
  
 
 
 
  
 
 
 
 
 
 
  
  
  
  
  
  
  
  
  
  
 
 
  
 
 
 
 
 
 
  
  
  
  
  
Deferred income taxes reflect the net tax effects of temporary differences between the carrying amounts of assets and 

liabilities for financial reporting purposes and the amounts used for income tax purposes. Significant components of the Company’s 
deferred tax assets and liabilities are as follows (in thousands):  

Deferred tax assets: 
Accruals 
Inventory valuation 
Deferred rent and other 

Total deferred tax assets 
Deferred tax liabilities: 
Depreciation 
Prepaid assets 
Total deferred tax liabilities 
Net deferred tax liabilities 

January 30,
2016  

January 31, 
2015  

$ 

$ 

3,383
754
10,045

14,182

(14,887)
(637)

(15,524)

$ 

(1,342)

$ 

3,761 
436 
9,351 
13,548 

(13,589) 
(559) 
(14,148) 
(600) 

Future utilization of the deferred tax assets is evaluated by the Company and any valuation allowance is adjusted accordingly. 

At January 30, 2016 and January 31, 2015, there were no valuation allowances against the Company’s deferred tax assets.  

The Company and one or more of its subsidiaries file income tax returns in the U.S. federal jurisdiction and various state and 
local jurisdictions. The Company is no longer subject to U.S. federal income tax examinations by authorities for years prior to 2012. 
With few exceptions, the Company is no longer subject to state and local income tax examinations for years prior to 2009. The 
Company is engaged in various U.S. federal, state and local income tax examinations for fiscal years 2012 through 2014.  

A reconciliation of the beginning and ending amount of unrecognized tax benefits is as follows:  

Balance at the beginning of the year 
Additions based on tax positions related to the current 

year 

Additions for tax positions of prior years
Reductions for tax positions of prior years
Reductions due to settlements 
Reductions due to lapse of the statute of limitations
Balance at the end of the year 

52 Weeks Ended 
January 30, 
2016  

52 Weeks Ended    
January 31, 
2015  

$ 

307

(In thousands) 
$ 

- 
-
-
- 
- 

$ 

307 

$ 

307  

-  
  - 
-  
-  
- 
307  

Included in the January 30, 2016 balance and January 31, 2015 balance is $307,000 of unrecognized tax benefits that, if 

recognized, would decrease the Company’s effective tax rate.  

The Company accrues interest on unrecognized tax benefits as a component of income tax expense. Penalties, if incurred, would 

be recognized as a component of income tax expense. The Company had approximately $247,000 and $216,500 accrued for the 
payment of interest and penalties associated with unrecognized tax benefits at January 30, 2016 and January 31, 2015, respectively.  

Note 5 — Senior Credit Facility  

On August 19, 2011, the Company entered into an Amended and Restated Credit Agreement (the “Credit Agreement”) with 

Bank of America, N.A. as administrative agent and collateral agent, and the lenders named therein (the “Lenders”), replacing the 
Credit Agreement entered into in 2004. The Credit Agreement increased the Company’s senior secured revolving credit facility from 
$45 million to $50 million and extended the maturity date to August 2016. Borrowings under the facility bear interest at an annual rate 
equal to LIBOR plus a margin ranging from 175 to 225 basis points with no LIBOR floor. Additionally, a fee of 0.375% per annum is 
assessed on the unused portion of the facility.  

Pursuant to the Credit Agreement, borrowings are subject to certain conditions and contain customary events of default, 

including, without limitation, failure to make payments, a cross-default to certain other debt, breaches of covenants, breaches of 
representations and warranties, a change in control, certain monetary judgments and bankruptcy and ERISA events. Upon any such 

47 

 
  
 
  
  
 
 
 
 
  
  
  
 
 
 
 
 
 
  
  
  
 
 
  
  
  
  
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
event of default, the principal amount of any unpaid loans and all other obligations under the Credit Agreement may be declared 
immediately due and payable. The maximum availability under the facility is limited by a borrowing base formula which consists of a 
percentage of eligible inventory and eligible credit card receivables, less reserves.  

Also on August 19, 2011, the Company entered into an Amended and Restated Security Agreement with its Lenders. Pursuant 

to the Security Agreement, the Company pledged and granted to the administrative agent, for the benefit of itself and the secured 
parties specified therein, a lien on and security interest in all of the rights, title and interest in substantially all of the Company’s assets 
to secure the payment and performance of the obligations under the Credit Agreement.  

As of January 30, 2016, the Company was in compliance with the covenants in the facility and there were no outstanding 

borrowings under the credit facility, with approximately $39.9 million available for borrowing. 

The Credit Agreement was amended subsequent to year end.  See “Note 12 — Subsequent Events” for further discussion. 

Note 6 — Long-Term Leases  

The Company leases retail store facilities, corporate office space, warehouse facilities and certain equipment under operating 

leases with terms ranging up to 15 years and expiring at various dates through 2026. Most of the retail store lease agreements include 
renewal options and provide for minimum rentals and contingent rentals based on sales performance in excess of specified minimums. 
Rent expense, including extra charges under operating leases, was approximately $55.7 million, $49.0 million and $44.8 million in 
fiscal years 2015, 2014 and 2013, respectively.  Rent expense includes contingent rent, which is based on individual store sales, of 
approximately $2.5 million, $3.2 million and $3.7 million, respectively.  

Future minimum lease payments under all operating leases with initial terms of one year or more are as follows: $66.3 million in 

2016; $62.4 million in 2017; $56.4 million in 2018; $53.3 million in 2019; $48.1 million in 2020 and $105.2 million thereafter.  

Note 7 — Employee Benefit Plans  

Stock-based compensation — Stock-based compensation includes stock option grants, restricted stock unit grants, and other 
transactions under the Company’s equity plans. Total stock-based compensation expense (a component of compensation and benefits) 
was approximately $3.8 million, $2.8 million and $2.8 million for fiscal years 2015, 2014 and 2013, respectively. Included in stock-
based compensation expense for fiscal 2015 is approximately $600,000 of stock-based compensation expense that resulted from the 
accelerated vesting of stock options and restricted stock units upon the retirement of the Company’s former Chief Executive Officer. 

On June 4, 2013, the Company adopted the Kirkland’s, Inc. Amended and Restated 2002 Equity Incentive Plan (the “2002 

Plan”), replacing the plan adopted in July 2002.  The 2002 Plan provides for the award of restricted stock, restricted stock units 
(“RSUs”), incentive stock options, non-qualified stock options and stock appreciation rights with respect to shares of common stock to 
employees, directors, consultants and other individuals who perform services for the Company. The 2002 Plan is authorized to provide 
awards for up to a maximum of 3,500,000 shares of common stock. Options issued to employees under the 2002 Plan have maximum 
contractual terms of 10 years and generally vest ratably over 3 or 4 years. Restricted stock units granted to employees vest on the third 
anniversary of the grant date, and are convertible into common stock on the date of vesting. Options issued to non-employee directors 
vest immediately on the date of the grant. Restricted stock units granted to non-employee directors vest on the first anniversary of the 
grant date.  

As of January 30, 2016, options to purchase 1,055,568 shares of common stock were outstanding under the 2002 Plan at 
exercise prices ranging from $1.11 to $25.52 per share. As of January 30, 2016, there were 225,885 RSUs outstanding under the 2002 
Plan with fair value grant prices ranging from $15.79 to $25.52 per share. Shares reserved for future stock-based grants under the 2002 
Plan approximated 1,128,087 at January 30, 2016.  

Stock options — The Company allows for the settlement of vested stock options on a net share basis (“net settled stock 
options”), instead of settlement with a cash payment (“cash settled stock options”), if so desired by the holder. With net settled stock 
options, the employee does not surrender any cash or shares upon exercise. Rather, the Company withholds the number of shares to 
cover the option exercise price and the minimum statutory tax withholding obligations from the shares that would otherwise be issued 
upon exercise. The settlement of vested stock options on a net share basis results in fewer shares issued by the Company.  

As of January 30, 2016, there were 463,194 outstanding in-the-money options. The aggregate intrinsic value of in-the-money 

options outstanding and options exercisable as of January 30, 2016 were each approximately $1.6 million. The weighted average grant 
date fair values of options granted during fiscal 2015, fiscal 2014 and fiscal 2013 were $12.06, $9.68 and $9.51, respectively. The 
intrinsic value of options exercised was $6.1 million in fiscal 2015, $0.2 million in fiscal 2014, and $2.6 million in fiscal 2013. At 
January 30, 2016, unrecognized stock compensation expense related to the unvested portion of outstanding stock options was 
approximately $3.1 million, which is expected to be recognized over a weighted average period of 2.1 years.  

48 

 
 
 
Stock option activity for the year ended January 30, 2016, was as follows:  

Balance at January 31, 2015 
Options granted 
Options exercised 
Options forfeited 
Balance at January 30, 2016 
Options Exercisable As of: 
January 30, 2016 

Number of 
Options  
1,371,785 
187,500 
(475,450)
(28,267)

1,055,568 

724,049 

Weighted
Average 
Exercise Price  
12.40 
25.52 
10.66 
19.97 

14.51 

11.52 

$ 

$ 

$ 

Weighted Average
Remaining Contractual 
Term (in years)  

6.0

4.8 

The fair value of each option is recorded as compensation expense on a straight-line basis over the applicable vesting period. 

The Company has estimated the fair value of all stock option awards as of the date of the grant by applying the Black-Scholes option 
pricing model. The application of this valuation model involves assumptions that are judgmental and highly subjective in the 
determination of compensation expense. The weighted averages for key assumptions used in determining the fair value of options 
granted in fiscal years 2015, 2014 and 2013 and a summary of the methodology applied to develop each assumption are as follows:  

52 Weeks Ended 
January 30, 
2016  

52 Weeks Ended 
January 31, 
2015  

52 Weeks Ended 
February 1, 
2014  

Expected price volatility 
Risk-free interest rate 
Expected life 
Forfeiture rate 
Dividend yield 

0.47
1.80%  

0.53 
2.10% 
 6.3 years 
                  5%                     5% 
                  0%                     0% 

 6.3 years 

0.65
1.46%
6.3 years 
5%
0%

Expected price volatility — The expected price volatility is a measure of the amount by which the stock price has fluctuated or is 

expected to fluctuate. The Company uses actual historical changes in the market value of its stock to calculate the volatility 
assumption as it is management’s belief that this is the best indicator of future volatility. The Company calculates daily market value 
changes to the date of grant over a period beginning one year following the Company’s initial public offering date. An increase in the 
expected volatility will increase compensation expense.  

Risk-free interest rate — The risk-free interest rate is the U.S. Treasury rate for the week of the grant having a term equal to the 

expected life of the option. An increase in the risk-free interest rate will increase compensation expense.  

Expected life — The expected life is the period of time over which the options granted are expected to remain outstanding. The 

Company uses the “simplified” method found in the Securities and Exchange Commission’s Staff Accounting Bulletin No. 107 to 
estimate the expected life of stock option grants. Options granted have a maximum term of ten years. An increase in the expected life 
will increase compensation expense.  

Forfeiture rate — The forfeiture rate is the estimated percentage of options granted that are expected to be forfeited or canceled 

before becoming fully vested. This estimate is based on historical experience of similar grants. An increase in the forfeiture rate will 
decrease compensation expense. The Company’s forfeiture estimate has a minimal effect on expense as the majority of the Company’s 
stock option awards vest quarterly.  

Dividend yield — The dividend yield is the estimated dividend yield for the weighted average expected life of the option 
granted. The Company paid a dividend on its common stock in fiscal 2015.  In fiscal 2014 and fiscal 2013, the Company did not pay a 
dividend on its common stock. The addition or increase of a dividend will decrease compensation expense. 

Restricted stock units — The Company periodically grants restricted stock units for a fixed number of shares to various 
employees and directors. The RSUs granted to directors become 100% vested on the first anniversary of the grant date. The RSUs 
granted to employees become 100% vested on the third anniversary of the grant date, provided the employee has remained in 
continuous service with the Company through that date. The fair value of the RSUs is equal to the closing price of the Company’s 
common stock on the date of the grant. The Company granted 107,000, 97,000 and 104,000 RSUs during fiscal 2015, 2014 and 2013, 
respectively. The weighted average grant date fair values of the RSUs granted during fiscal 2015, 2014 and 2013 were $25.52, $18.46 
and $15.79, respectively. Compensation expense related to RSUs is recognized ratably over the requisite service period. 
Compensation expense for RSUs during fiscal 2015, 2014 and 2013 was approximately $2.0 million, $1.3 million and $1.3 million, 

49 

 
  
 
  
  
 
 
 
 
 
 
 
  
  
  
  
 
 
  
  
 
 
  
  
  
  
  
 
 
  
 
 
 
 
 
 
 
 
 
 
respectively. As of January 30, 2016, there was approximately $2.3 million of unrecognized compensation expense related to RSUs 
which is expected to be recognized over a weighted average period of 1.3 years.  

RSU activity for the year ended January 30, 2016, was as follows:  

Non-vested at January 31, 2015 

Granted 
Vested 
Forfeited 
Adjusted 

Non-vested at January 30, 2016 

Shares 
          231,500 
          107,000 
        (105,864)
          (12,170)
              5,419 

          225,885

Weighted Average
Grant Date 
Fair Value  

$ 

15.50 
25.52 
13.71 
19.99  
                      17.25 

$ 

20.89 

Employee stock purchase plan — In July 2002, the Company adopted an Employee Stock Purchase Plan (“ESPP”). Under the 

ESPP, full-time employees who have completed twelve consecutive months of service are allowed to purchase shares of the 
Company’s common stock, subject to certain limitations, through payroll deduction, at 85% of the fair market value. The Company’s 
ESPP is authorized to issue up to 500,000 shares of common stock. During fiscal 2015, 2014 and 2013, there were 19,423, 19,062 and 
19,478 shares of common stock, respectively, issued to participants under the ESPP, with approximately 13,169 shares remaining 
under the original authorization.  

401(k) savings plan — The Company maintains a defined contribution 401(k) employee benefit plan, which covers all 
employees meeting certain age and service requirements. Up to 6% of the employee’s compensation may be matched at the 
Company’s discretion, subject to statutory limitations. For all fiscal years presented, this discretionary percentage was 50% of an 
employee’s contribution subject to Plan maximums. The Company’s matching contributions were approximately $521,000, $457,000 
and $383,000 in fiscal 2015, 2014 and 2013, respectively. The Company has the option to make additional contributions to the Plan on 
behalf of covered employees; however, no such contributions were made in fiscal 2015, 2014, or 2013.  

Deferred compensation plan — Effective March 1, 2005, the Company adopted The Executive Non-Qualified Excess Plan (the 
“Deferred Compensation Plan”). The Deferred Compensation Plan is available for certain employees whose benefits under the 401(k) 
Savings Plan are limited due to provisions of the Internal Revenue Code. The Company’s matching contributions to this Plan were 
approximately $63,000, $52,000 and $62,000 in fiscal years 2015, 2014 and 2013, respectively.  

Note 8 — Commitments and Contingencies  

Financial instruments that potentially subject the Company to concentration of risk are primarily cash and cash equivalents. The 

Company places its cash and cash equivalents in insured depository institutions and limits the amount of credit exposure to any one 
institution within the covenant restrictions imposed by the Company’s debt agreements.  

The Company is involved in various routine legal proceedings incidental to the conduct of its business. The Company believes 
that any resulting liability from existing legal proceedings, individually or in the aggregate, will not have a material adverse effect on 
its operations or financial condition.  

Note 9 — Related Party Transactions  

In July 2009, the Company entered into a Vendor Agreement with a related party vendor to purchase merchandise inventory. 

The vendor is considered a related party because its principal owner is the spouse of the Company’s Vice President of Merchandising. 
The table below sets forth selected results related to this vendor in dollars (in millions) and percentages for the periods indicated: 

Related Party Vendor 
Purchases 
Purchases as a percent of total merchandise purchases 
Cost of sales 
Payable amounts outstanding at fiscal year end

50 

52 Weeks Ended 
January 30, 
2016  

52 Weeks Ended 
January 31, 
2015  

52 Weeks Ended 
February 1, 
2014  

$     39.2 
14.8% 
$     35.2 
$       2.3 

$     29.1
12.5%
$     27.6
$       2.1

$     29.7
13.7%
$     29.1
$       1.8

 
  
 
  
  
 
 
 
  
  
  
  
  
 
 
  
 
 
  
Note 10 — Stock Repurchase Program  

On May 22, 2014, the Company announced that its Board of Directors authorized a stock repurchase plan providing for the 
purchase in the aggregate of up to $30 million of the Company’s outstanding common stock from time to time until May 2016. As of 
January 30, 2016, the Company had completed this $30 million share repurchase program and repurchased and retired a total of 
1,921,423 shares at a weighted average cost of $15.61 per share. 

Note 11 — Quarterly Financial Information (Unaudited) 

Summarized quarterly financial results for fiscal 2015 and fiscal 2014 follow (in thousands, except per share amounts): 

Total revenue 
Gross profit 
Operating income (loss) 
Net income (loss) 
Earnings (loss) per share: 

Basic 
Diluted 

Total revenue 
Gross profit 
Operating income (loss) 
Net income (loss) 
Earnings (loss) per share: 

Basic 
Diluted 

Note 12 — Subsequent Events 

Fiscal 2015 Quarter Ended

May 2,
2015  
$  118,310 
47,663 
4,097 
2,529 

August 1, 
2015  
$  115,289 
42,512 
(3,702) 
(2,288) 

October 31,
2015  
$  129,238
48,101
(932)
(270)

January 30,
2016 
$  198,970 
80,518 
26,728 
16,602 

0.15 
0.14 

(0.13) 
(0.13) 

(0.02)
(0.02)

0.99 
0.97 

May 3,
2014  
$  108,255 
42,602 
3,359 
2,055 

Fiscal 2014 Quarter Ended

August 2, 
2014  
$  103,485 
37,873 
(1,871) 
(1,055) 

November 1,
2014  
$  117,198
45,752
1,971
1,260

January 31,
2015 

$  178,683 
76,670 
25,182 
15,554 

0.12 
0.12 

(0.06) 
(0.06) 

0.07
0.07

0.91 
0.87 

On February 26, 2016, the Company, entered into a Joinder and First Amendment to Amended and Restated Credit Agreement 

(the "Amendment"). The Amendment increased the Company’s senior secured revolving credit facility from $50 million to $75 
million and extended its maturity date from August 2016 to February 2021. The Credit Facility will bear interest at an annual rate 
equal to LIBOR plus a margin ranging from 125 to 175 basis points with no LIBOR floor. Pursuant to the Amendment, the fee paid to 
the lenders on the unused portion of the Credit Facility was reduced from 37.5 basis points to 25 basis points, the swingline 
availability was increased from $5 million to $10 million, and a $25 million incremental accordion feature was added. 

51 

 
  
 
 
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
  
 
 
3. Exhibits: (see (b) below)  
(b)  Exhibits.  

The following is a list of exhibits filed as part of this annual report on Form 10-K. For exhibits incorporated by reference, the 

location of the exhibit in the Company’s previous filing is indicated in parentheses.  
Exhibit 
Number 

Description 

  3.1*  —    Amended and Restated Charter of Kirkland’s, Inc. (Exhibit 3.1 to our Quarterly Report on Form 10-Q for the quarter ended

August 1, 2015) 

  3.2*  —    Amended and Restated Bylaws of Kirkland’s, Inc. (Exhibit 3.2 to our Current Report on Form 8-K dated March 31, 2006) 
  4.1*  —    Form of Specimen Stock Certificate (Exhibit 4.1 to Amendment No. 1 to our registration statement on Form S-1 filed on 

June 5, 2002, Registration No. 333-86746 (“Amendment No. 1 to 2002 Form S-1”)) 

10.1*  —    Amended and Restated Credit Agreement, dated as of August 19, 2011, by and among Kirkland’s, Inc., the borrowers 

named therein, and Bank of America, N.A., as agent, and the lenders named therein (Exhibit 10.1 to our Current Report on 
Form 8-K dated August 24, 2011) 

10.2*  —    Amended and Restated Security Agreement, dated as of August 19, 2011, by and among Kirkland’s, Inc., the other 

guarantors named therein and Bank of America, N.A., as agent, and the lenders named therein (Exhibit 10.2 to our Current 
Report on Form 8-K dated August 24, 2011) 

10.3+*  —    Severance Rights Agreement by and between Kirkland’s and W. Michael Madden dated April 11, 2008 (Exhibit 99.1 to 

our Form 8-K/A dated April 12, 2008) 

10.4+*  —    Employment Agreement by and between Kirkland’s and Robert E. Alderson dated June 1, 2002 (Exhibit No. 10.6 to 

Amendment No. 1 to 2002 Form S-1) 

10.5+*  —    Amendment to Employment Agreement by and between Kirkland’s, Inc. and Robert E. Alderson dated March 31, 2004 

(Exhibit 10.2 to our Quarterly Report on Form 10-Q for the quarter ended May 1, 2004) 

10.6+*  —    Amended and Restated 2002 Equity Incentive Plan (Exhibit 10.1 to our Quarterly Report on Form 10-Q for the quarter 

ended May 4, 2013) 

10.7*  —    Employee Stock Purchase Plan (Exhibit 10.12 to Amendment No. 4 to our registration statement on Form S-1 filed on 

July 10, 2002, Registration No. 333-86746) 

10.8+*  —    Form of Non-Qualified Stock Option Award Agreement for Director Grants (Exhibit 10.1 to our Quarterly Report on 

Form 10-Q for the quarter ended October 30, 2004 (“October 2004 Form 10-Q”)) 

10.9+*  —    Form of Incentive Stock Option Agreement (Exhibit 10.2 to the October 2004 Form 10-Q) 
10.10+* —    Executive Non-Qualified Excess Plan (Exhibit 10.19 to our Annual Report on Form 10-K for the year ended January 29, 

2005) 

10.11*  —    First Amendment to Kirkland’s, Inc. 2002 Equity Incentive Plan effective March 17, 2006 (Exhibit 99.2 to our Current 

Report on Form 8-K dated March 22, 2006 (the “March 22, 2006 Form 8-K”)) 

10.12+* —    Severance Rights Agreement by and between Kirkland’s and Robert E. Alderson dated May 30, 2006 (Exhibit 10.1 to our 

Quarterly Report on Form 10-Q for the quarter ended July 29, 2006) 

10.13*  —    Office Lease Agreement dated April 17, 2015 by and between Kirkland’s and Highwoods Realty, L.P. (Exhibit 10.1 to our 

Quarterly Report on Form 10-Q for the quarter ended May 3, 2014) 

10.14+* —    Severance Rights Agreement by and between Kirkland’s and Robert E. Alderson dated February 23, 2015 (Exhibit 10.17 

10.15* 

10.16* 

to our Annual Report on Form 10-K for the year ended January 31, 2015) 
Distribution Center Lease Agreement dated March 6, 2015 by and between Kirkland’s, Inc. and Hollingsworth Capital 
Partners – Tennessee, LLC (Exhibit 10.1 to our Quarterly Report on Form 10-Q for the quarter ended May 2, 2015) 
Joinder and First Amendment to Amended and Restated Credit Agreement dated as of February 26, 2016, by and among 
Kirkland’s Inc., the borrowers and guarantors named therein, Bank of America, N.A., as administrative agent, and the 
lenders named therein (Exhibit 10.1 to our Current Report on Form 8-K dated March 1, 2016) 

21.1*  —    Subsidiaries of Kirkland’s (Exhibit 21 to the 2002 Form S-1) 
23.1  —    Consent of Ernst & Young LLP 
31.1  —    Certification of the President and Chief Executive Officer Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002. 
31.2  —    Certification of the Vice President and Chief Financial Officer Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.
32.1  —    Certification of the President and Chief Executive Officer Pursuant to 18 U.S.C. Section 1350, as Adopted Pursuant to 

Section 906 of the Sarbanes-Oxley Act of 2002. 

32.2  —    Certification of the Vice President and Chief Financial Officer Pursuant to 18 U.S.C. Section 1350, as Adopted Pursuant to 

101  —   

Section 906 of the Sarbanes-Oxley Act of 2002. 
Interactive Data File (Annual Report on form 10-K, for the year ended January 30, 2016, furnished in XBRL (eXtensible 
Business Reporting Language)) 

*  Incorporated by reference.  
+  Management contract or compensatory plan or arrangement.  

52 

 
  
 
 
 
  
  
 
 
 
 
 
  
 
Pursuant to the requirements of Section 13 or 15(d) of the Securities and Exchange Act of 1934, the registrant has duly caused 

this report to be signed on its behalf by the undersigned, thereunto duly authorized.  

KIRKLAND’S , INC.  

SIGNATURES  

Date: April 8, 2016  

Pursuant to the requirements of the Securities and Exchange Act of 1934, this report has been signed below by the following 

persons on behalf of the registrant in the capacities and on the dates indicated.  

By:

/s/ W. MICHAEL MADDEN

W. Michael Madden
President and Chief Executive Officer

Signature 

/s/ W. MICHAEL MADDEN 
W. Michael Madden 

/s/ ADAM C. HOLLAND 
Adam C. Holland 

/s/ CARL KIRKLAND 
Carl Kirkland 

/s/ ROBERT E. ALDERSON
Robert E. Alderson 

/s/ STEVEN J. COLLINS 
Steven J. Collins 

/s/ MILES T. KIRKLAND 
Miles T. Kirkland 

/s/ R. WILSON ORR, III 
R. Wilson Orr, III 

/s/ Jeffery C. Owen 
Jeffery C. Owen 

/s/ RALPH T. PARKS 
Ralph T. Parks 

/s/ MURRAY M. SPAIN 
Murray M. Spain 

Title

Date

President and Chief Executive Officer, and Director 
(Principal Executive Officer)

Vice President and Chief Financial Officer 
(Principal Financial and Accounting Officer) 

Director

Director

Director

Director

Director

April 8, 2016

April 8, 2016

April 8, 2016

April 8, 2016

April 8, 2016

April 8, 2016

April 8, 2016

 Director 

 April 8, 2016 

Director

Director

April 8, 2016

April 8, 2016

53 

 
 
 
  
  
 
 
 
 
  
 
 
 
  
  
 
 
 
  
  
 
 
 
  
 
 
 
 
 
  
 
 
 
 
 
  
 
 
 
 
 
  
 
 
 
 
 
       
 
 
 
 
 
                                                         
 
 
 
 
  
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
KIRKLANDS, INC.  
INDEX OF EXHIBITS FILED WITH THIS ANNUAL REPORT ON 10-K  

Exhibit 
Number 

Description 

23.1 

31.1 

31.2 

32.1 

32.2 

101 

Consent of Ernst & Young LLP 

Certification of the President and Chief Executive Officer Pursuant to Rule 13a-14(a) or Rule 15d-14(a)

Certification of the Vice President and Chief Financial Officer Pursuant to Rule 13a-14(a) or Rule 15d-14(a)

Certification of the President and Chief Executive Officer Pursuant to 18 U.S.C. Section 1350 

Certification of the Vice President and Chief Financial Officer Pursuant to 18 U.S.C. Section 1350 

Interactive Data File (Annual Report on Form 10-K, for the year ended January 30, 2016, furnished in XBRL (eXtensible 
Business Reporting Language)) 

54 

 
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
Exhibit 23.1  

CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM  

We consent to the incorporation by reference in the following Registration Statements:  

(1) Registration Statement (Form S-3 No. 333-152165) of Kirkland’s, Inc. pertaining to a registration to sell 

2,641,032 shares of common stock by certain selling shareholders;  

(2) Registration Statement (Form S-3 No. 333-111245) of Kirkland’s, Inc. pertaining to a registration to sell 

4,517,604 shares of common stock by certain selling shareholders;  

(3) Registration Statement (Form S-8 No. 333-100157) of Kirkland’s, Inc. pertaining to the 1996 Executive and Non-
Qualified Stock Option Plan, the 2002 Equity Incentive Plan, the Employee Stock Purchase Plan, and certain outstanding stock 
options;  

(4) Registration Statement (Form S-8 No. 333-128120) of Kirkland’s, Inc. pertaining to the Executive Nonqualified 

Excess Plan; and  

(5) Registration Statement (Form S-8 No. 333-189285) of Kirkland’s, Inc. pertaining to the 2002 Equity Incentive Plan 

of our reports dated April 8, 2016, with respect to the consolidated financial statements of Kirkland’s, Inc. and the effectiveness of 
internal control over financial reporting of Kirkland’s, Inc. included in this Annual Report (Form 10-K) of Kirkland’s, Inc. for the year 
ended January 30, 2016.  

/s/ Ernst & Young LLP 

Nashville, Tennessee  
April 8, 2016  

 
 
  
  
Exhibit 31.1  

CERTIFICATION OF PRESIDENT AND CHIEF EXECUTIVE OFFICER  

I, W. Michael Madden, certify that:  

1. I have reviewed this Annual Report on Form 10-K of Kirkland’s, Inc. (“registrant”);  

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact 
necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with 
respect to the period covered by this report;  

3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all 
material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in 
this report;  

4. The registrant’s other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and 

procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in 
Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:  

(a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed 
under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is 
made known to us by others within those entities, particularly during the period in which this report is being prepared;  

(b) Designed such internal control over financial reporting, or caused such internal control over financial reporting to be 

designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the 
preparation of financial statements for external purposes in accordance with generally accepted accounting principles;  

(c) Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our 
conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report 
based on such evaluation; and  

(d) Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the 

registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially 
affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and  

5. The registrant’s other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over 

financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the 
equivalent functions):  

(a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial 
reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report 
financial information; and  

(b) Any fraud, whether or not material, that involves management or other employees who have a significant role in the 

registrant’s internal control over financial reporting.  

/s/ W. MICHAEL MADDEN

W. Michael Madden
President and Chief Executive Officer

Date: April 8, 2016  

 
 
  
  
  
Exhibit 31.2  

CERTIFICATION OF VICE PRESIDENT AND CHIEF FINANCIAL OFFICER  

I, Adam C. Holland, certify that:  

1. I have reviewed this Annual Report on Form 10-K of Kirkland’s, Inc. (“registrant”);  

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact 
necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with 
respect to the period covered by this report;  

3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all 
material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in 
this report;  

4. The registrant’s other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and 

procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in 
Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:  

(a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed 
under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is 
made known to us by others within those entities, particularly during the period in which this report is being prepared;  

(b) Designed such internal control over financial reporting, or caused such internal control over financial reporting to be 

designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the 
preparation of financial statements for external purposes in accordance with generally accepted accounting principles;  

(c) Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our 
conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report 
based on such evaluation; and  

(d) Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the 

registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially 
affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and  

5. The registrant’s other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over 

financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the 
equivalent functions):  

(a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial 
reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report 
financial information; and  

(b) Any fraud, whether or not material, that involves management or other employees who have a significant role in the 

registrant’s internal control over financial reporting.  

/s/ ADAM C. HOLLAND

Adam C. Holland
Vice President and Chief Financial Officer

Date: April 8, 2016  

 
 
  
  
 
CERTIFICATION PURSUANT TO  
18 U.S.C. SECTION 1350  

Exhibit 32.1  

In connection with the Annual Report of Kirkland’s, Inc. (the “Company”) on Form 10-K for the fiscal year ended January 30, 
2016 as filed with the Securities and Exchange Commission on the date hereof (the “Report”), I, W. Michael Madden, President and 
Chief Executive Officer of the Company, certify, pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the 
Sarbanes-Oxley Act of 2002, that:  

(1) The Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934; and  
(2) The information contained in the Report fairly presents, in all material respects, the financial condition and results of 

operations of the Company.  

/s/ W. MICHAEL MADDEN

W. Michael Madden
President and Chief Executive Officer

April 8, 2016  

 
 
  
  
CERTIFICATION PURSUANT TO  
18 U.S.C. SECTION 1350  

Exhibit 32.2  

In connection with the Annual Report of Kirkland’s, Inc. (the “Company”) on Form 10-K for the fiscal year ended January 30, 

2016 as filed with the Securities and Exchange Commission on the date hereof (the “Report”), I, Adam C. Holland, Vice President and 
Chief Financial Officer of the Company, certify, pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the 
Sarbanes-Oxley Act of 2002, that:  

(1) The Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934; and  
(2) The information contained in the Report fairly presents, in all material respects, the financial condition and results of 

operations of the Company.  

/s/ ADAM C. HOLLAND

Adam C. Holland
Vice President and Chief Financial Officer

April 8, 2016  

 
 
  
  
  
 
 
THIS PAGE INTENTIONALLY LEFT BLANK

CORPORATE DATA

CORPORATE HEADQUARTERS
Kirkland’s, Inc.
5310 Maryland Way
Brentwood, Tennessee 37027
615.872.4800
www.kirklands.com

TRANSFER AGENT AND REGISTRAR
Broadridge Corporate Issuer Solutions
1717 Arch Street
Suite 1300
Philadelphia, PA 19103
877.830.4936
Shareholders seeking information concerning 
stock transfers, change of address, and 
lost certificates should contact Broadridge 
Corporate Issuer Solutions directly.

INDEPENDENT AUDITORS
Ernst & Young LLP
Nashville, Tennessee

ANNUAL REPORT ON FORM 10-K
A copy of the Company’s fiscal 2015 
Annual Report on Form 10-K as filed with 
the Securities and Exchange Commission 
is available to shareholders by contacting 
the Investor Relations Department at the 
Company’s address above.

ANNUAL MEETING
The Annual Meeting of Shareholders will be 
held at 9:00 a.m. Central Daylight Time on 
June 1, 2016, at Kirkland’s Headquarters, 
5310 Maryland Way, Brentwood, Tennessee.

FORWARD-LOOKING STATEMENTS
Except for historical information contained 
herein, the statements made herein are 
forward-looking and made pursuant to 
the safe harbor provisions of the Private 
Securities Litigation Reform Act of 1995. 
Forward-looking statements involve known 
and unknown risks and uncertainties, 

which may cause Kirkland’s actual results 
to differ materially from forecasted results. 
Those risks and uncertainties include, 
among other things, the competitive 
environment in the home décor industry in 
general and in Kirkland’s specific market 
areas, inflation, product availability and 
growth opportunities, seasonal fluctuations, 
and economic conditions in general. Those 
and other risks are more fully described 
in Kirkland’s filings with the Securities 
and Exchange Commission, including the 
Company’s Annual Report on Form 10-K 
filed on April 8, 2016. Kirkland’s disclaims 
any obligation to update any such factors or 
to publicly announce results of any revisions 
to any of the forward-looking statements 
contained herein to reflect future events or 
developments.

STOCK MARKET INFORMATION
The Company’s common stock is traded 
on the NASDAQ Global Market under 
the symbol KIRK. On March 31, 2016, 
there were 51 holders of record and 4,423 
beneficial owners of the Company’s 
common stock. The following table sets 
forth, for the periods indicated, the high and 
low last sale prices of shares of the common 
stock as reported by NASDAQ: 

Fiscal 2015:  

First Quarter 
Second Quarter 
Third Quarter 
Fourth Quarter 

Fiscal 2014: 

First Quarter 
Second Quarter 
Third Quarter 
Fourth Quarter 

High  

Low

$  26.49 
$  28.72 
$  27.97 
$  24.11 

$  22.47
$  23.97
$  21.03
$  11.39 

High  

Low

$  20.04 
$  19.39 
$  19.41 
$  24.44 

$  16.60
$  16.04
$  15.26
$  17.70

DIRECTORS  
AND OFFICERS 

DIRECTORS
R. WILSON ORR, III
Chairman of the Board of Directors
Managing Partner, SSM Partners

CARL T. KIRKLAND
Retired Co-Founder
Kirkland’s, Inc. 

ROBERT E. ALDERSON
Private Investor 

STEVEN J. COLLINS
Managing Director
Advent International 

MILES T. KIRKLAND, CFA
Senior Vice President and  
Portfolio Manager
Truxton Trust

W. MICHAEL MADDEN
President and Chief Executive Officer
Kirkland’s, Inc.

JEFFERY C. OWEN
Executive Vice President of Store Operations
Dollar General Corporation

RALPH T. PARKS
President
RT Parks, Inc.

MURRAY M. SPAIN
Retired Co-Founder
Dollar Express, Inc.

OFFICERS 
W. MICHAEL MADDEN
President and Chief Executive Officer

MICHELLE R. GRAUL
Executive Vice President of Stores 
and Merchandising

KEN L. BUETTNER
Vice President of Information Services

KARLA Q. CALDERON
Vice President of Merchandising 

MICHAEL CLEM
Vice President of Real Estate

ADAM C. HOLLAND
Vice President and Chief Financial Officer

GARY F. JORDAN
Vice President of Logistics

KATHY W. KRAHN
Vice President of Store Operations

GARA A. PRYOR
Vice President of Human Resources

CARTER R. TODD
Vice President, General Counsel and 
Corporate Secretary

BRADLEY G. WAHL
Vice President of Marketing and e-Commerce

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 5310 Maryland Way
Brentwood, TN 37027
615.872.4800

www.kirklands.com