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Minds + Machines Group Limited

mmx · LSE Basic Materials
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Exchange LSE
Sector Basic Materials
Industry Other Precious Metals
Employees 11-50
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FY2019 Annual Report · Minds + Machines Group Limited
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annual report 2019

Minds + Machines Group Limited (“MMX” or the “Company” or the “Group”) 
is a BVI incorporated company, which is traded on the AIM Market 
operated by the London Stock Exchange (“AIM”). MMX is the owner of a 
world class portfolio of 32 ICANN approved top-level domains (gTLDs). 
The Company generates revenues through the registration and annual 
renewal of names by organisations and individuals within each of its 
top-level domains, sales being processed through the Group’s network of 
global registrar and distribution partners. 

The MMX portfolio is currently focused around generic names 
(e.g. .work, .vip), consumer interest (e.g. .fashion, .wedding), lifestyle 
(e.g. .fit, .surf, .yoga), professional occupations (e.g. .law), beverage (.beer, 
.vodka) and geographic domains (e.g. .london, .boston, .miami, .bayern). In 
2019, Company has introduced first brand protection product and 
contributed full year revenue from ICM acquired in 2018. For more 
information on MMX and its rapidly growing renewal base, please visit 
www.mmx.co. 

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contents 

strategic report 

governance 

1

2

8

financial highlights 

executive summary 

strategic report 

financial statements 

23

28

independent auditor’s 
report 

group statement of 
comprehensive income 

30 company statement of 
comprehensive income 

31

33

34

group statement of 
financial position 

company statement of 
financial position 

group cash flow 
statement 

11

14

18

20

21

35

36

37

38

77

directors’ report 

corporate governance 
statement 

audit committee report 

remuneration committee 
report 

directors’ biographies 

company cash flow 
statement 

group statement of 
changes in equity 

company statement of 
changes in equity 

notes to the financial 
statements 

corporate information

 
 
 
 
 
 
 
 
 
 
 
 
STRATEGIC REPORT

GOVERNANCE

FINANCIAL STATEMENTS

financial highlights 
a year of growth

accounting renewal 
62% of total revenue

domains under management 
2018 – 1.81m 

$11.7m         
2.46m         
$6.0m         
$18.9m        
19%            
$6.4m         

operating expenses 
2018: $5.5m 

group revenue 
2018: $15.1m

cost of sales 
(2018: 23%)

operating EBITDA 
2018: $3.6m

operational highlights  
key regions

62% 

United States 
% of revenue (2018: 57%)

17% 

Europe 
% of revenue (2018: 14%)

21% 

Asia 
% of revenue (2018: 29%)

01

 
 
 
 
 
 
executive summary 

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Toby Hall
Chief Executive Officer

Michael Salazar 
Chief Financial Officer 

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Overview 
As a registry, MMX has a growth strategy based on organic 
development, innovation and selective acquisition. The Group 
operates its portfolio of 32 top-level domains (“TLDs”) on an 
outsourced platform model to maximise operational leverage. 
The majority of our revenues, over 90%, are generated through 
the online sale and renewal of names via third party registrars 
(the industry’s retail channel) as well as, to a lesser extent, the 
negotiated sale of high-value names via brokers. 

As highlighted at the half-year, the 2019 business focus has 
been to continue growing the Group’s top-line revenue through 
increasing automated new and renewal revenue through the 
registrar channel, improving the contribution from the US and 
European markets, reducing exposure to one-off brokered sales, 
and maintaining a tight control on costs. In short, to improve 
both the quantum and quality of revenues to deliver sustainable, 
profitable growth. 

To that end, we are pleased to report revenues in the year 
improved by 25% to $18.9m (2018: $15.1m) with: 

• automated sales through the channel up 40% to $17.3m 
(2018: $12.4m), now representing 91% of total revenues 
(2018: 82%) with: 
–

new registration channel revenue up 84% to $5.6m 
(2018: $3.0m) and 
renewal revenues up 25% to $11.7m (2018: $9.4m), 
representing 62% of total revenue (2018: 62%); 

–

• one-off brokered sales outside of the channel reduced by 
$1.0m to $1.7m (2018: $2.7m), now representing under 
10% of total revenue (2018: 18%); and 

• US and European revenues improved by 36% and 51% 

respectively, benefitting from the introduction of our first 
brand protection product and first full-year contribution of 
the 2018 ICM acquisition. 

Importantly, the ongoing management of costs has allowed the 
operational gearing benefits of MMX’s outsourced model to 
begin to better evidence itself with Company Costs (ie. COGs, 
and OPEX) reduced to 51% of total revenue (2018: 60%), a 

02

metric management expects to continue improving to deliver 
improved earnings in the coming year. 

2019 Financial highlights 
• Revenues up 25% to $18.9m (2018: $15.1m); 
• Profit after tax improved to $4.7m compared to 2018 loss 

of $12.6m; 

• Operating EBITDA, net of $0.6m auction revenue, up 79%

to $6.4m (2018: $3.6m); 

• 170% improvement in cashflow from operations to $6.2m 
(2018: $2.3m) including receipts of $1.6m from private 
auctions; 

• Cash at the year-end standing at $6.6m (2018: $10.4m) 

post re-payment of the Working Capital facility of $3.0m, 
final partner and onerous contract related payments of 
$6.7m, and $0.4m share buy-back; and 

• EPS of 0.51c (2018 1.68c loss). 

Current Trading & Outlook 
The momentum experienced in Q4 has continued into the first 
quarter with healthy trading being experienced across all 
regions through the channel in Q1 2020 with no initial signs of 
automated sales through the channel from any region (notably 
China) being negatively impacted by coronavirus to date. That 
said, working practices are having to be significantly adjusted as 
a result of key industry events being cancelled, international 
travel being temporarily curtailed, and our office based staff 
having to work remotely.  

Any immediate impact is therefore likely to be most noticeable 
in our one-off brokered sales, which currently account for less 
than 10% of our business, and certain aspects of business 
development. Longer term, the extent to which the wider 
environment may impact us is an unknown. However, the high 
levels of our recurring revenues and online nature of the 
majority of our sales should, in theory, shield us from the worst 
of the immediate storm. But to believe that we are fully 
insulated from the global crisis would be unwise. 

2019 Operational Review 
Organic growth 
Top-line registration growth 
2019 saw another significant year in top-line registration growth 
through the registrar channel, with registrations on the DNS 
(World Wide Web) growing by 36% to $2.46m contributing to 
topline revenue growth of 25%. Encouragingly, outside of .work, 
this was achieved without having to rely heavily on aggressive 
first year pricing tactics. Instead, it was driven through a 
combination of support from major registrars around certain 
properties, such as .law, and data analysis/micro price testing 
with other registrar partners to identify optimal price points 
across multiple properties to attract first year registrations and 
their subsequent renewal. As a result, a broader distribution of 

 
 
 
 
 
 
 
 
 
 
 
STRATEGIC REPORT

GOVERNANCE

FINANCIAL STATEMENTS

2019 had been an incredible year for 
our company leading in improved 
cashflow; growth in renewal revenue 
and launch of brand protection 
product has given us tremendous 
growth opportunity

registration growth across the portfolio has been achieved than 
in previous years, a trend we look to continue in the current year. 
It has also been encouraging to see global coverage for one of 
our properties, .vip, via Premier League TV coverage as a result 
of ManBetX, a team shirt sponsor, adopting MX666.vip as its 
main advertised site. This coverage coincided with Q4 regular 
registrations in .vip growing by over 360,000, of which 267,000 
were regular standard sales via GoDaddy. 

Improved revenue mix 
A constant theme to the business development strategy over 
recent years has been the drive to improve the quality of the 
Group’s revenue – specifically, replacing one-off high-value 
brokered sales with automated sales revenue, notably renewal 
and standard based, through the registrar channel. To that end, 
new registration revenue through the channel grew by $2.6m and 
represents 29% of total revenue, while renewal revenue grew by 
$2.4m and now makes up 62% with brokered sales representing 
9% of total revenue. The table below charts the significant change 
in revenue composition from the last three years. 

Brokered Revenue (non channel)

Premium Revenue

Standard Revenue

Renewals Revenue

FY 2017
%

FY 2018
%

FY 2019 
% 

38%

11%

17%

34%

18%

4%

16%

62%

9% 

9% 

20% 

62% 

100%

100%

100% 

Improved geographic revenue mix 
Of equal importance has been the transition in the regional 
make-up of the revenues over the same period. The table below 
reflects the $3.1m improvement in US revenues in the last 
twelve months, it now accounting for 62% of revenues in 2019  
as compared to 32% in 2017, greatly boosted by the ICM 
acquisition; the $1.1m improvement in European revenues, now 
contributing 17% of Group revenues as compared to 15% in 
2017; and Asia transitioning from 53% in 2017 to 21% in 2019. 
In terms of 2019 Asia revenues, it should be noted that inspite 

of the $0.3m drop in top-line revenues from that region in the 
last year, revenue through the channel grew by 61% in the 
period, largely compensating for the $1.3m drop in brokered 
trades over the year. Encouragingly, revenues continued to be 
generated by a broader number of properties in that region 
during the year. 

US

Europe

Asia

FY 2017
%

FY 2018
%

FY 2019 
% 

32%

15%

53%

57%

14%

29%

62% 

17% 

21% 

100%

100%

100% 

Brand protection contribution 
As highlighted in the interims, a significant part of the H1 2019 
Innovation activity was the structuring and roll-out of our first 
brand protection product, AdultBlock, which the channel 
started actively selling to their corporate customer base from 
September 2019. This is targeted at the circa 80,000 
corporates whose marks are held in the Trademark Clearing 
House or participated in the original Sunrise B programme 
when ICM launched its first extension in 2011. The AdultBlock+ 
product, which can be bought on a single year or multi-year 
basis, allows brands to protect not just their exact name 
matches but also the look-alike variations that can be generated 
through non-Latin scripts now permitted on the World Wide 
Web’s DNS. During Q4 some initial 2000 blocks were sold to 
brands covering in excess of 5 million variations which would 
not be reflected in sites covering DNS based registrations, such 
as ntldstats.com, given that addresses are blocked at the 
registry level without the need for them to be registered on the 
DNS. 

In revenue recognition terms, AdultBlock generated $1.1m in 
revenue in the final two months of the year. Much of the 
associated cash collection on AdultBlock sales took place in 
January and February of 2020 as the product was introduced 
on the normal post-payment model to the registrar channel. 

Operational efficiencies 
During the year, multiple back-end contracts were renegotiated. 
In addition to the financial savings discussed in the Financial 
Review, the renegotiated contracts significantly improve the 
available capacity across the Group’s outsourced platform, 
thereby both improving our operational leverage and ability to 
scale. 

Post period end, the renegotiated contracts have also allowed 
the Group to outsource its last remaining data-centres onto the 
cloud thereby allowing a reduction and replacement of in-house 
operation and technical headcount. This in turn is providing the 
headroom to grow the product development (ie. innovation), 

03

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executive summary 
(continued)

commercial development (ie. organic) and corporate 
development teams as discussed below whilst remaining in-line 
with set KPI’s. 

Staff 
As a result of the above, we are delighted to announce the 
appointments of Ben Anderson as COO, who will be responsible 
for platform management and implementing our product 
development strategy as it relates to our innovation 
programme, and Vaughn Liley as Chief Revenue Officer who will 
be responsible for driving growth through the registrar channel. 
Meanwhile we are equally pleased to welcome Ronan 
Prendergast back as interim CTO who will report into the COO. 
As such, the finance, legal, and operations functions will report 
into the CFO, and sales, marketing and policy into the CEO. 

Innovation 
The basic premise of the innovation activity is to develop a suite 
of products that provide additional end-customer benefits to 
owning names across our portfolio and, as is the case with .luxe, 
allow us to take a position of leadership in specific areas that are 
likely to impact the registry industry in the coming years. 

As discussed earlier, the main innovation activity in 2019 
focused on the introduction of our first brand protection 
product, AdultBlock. We now look forward to further 
developing our brand protection capabilities across the wider 
portfolio. 

Progress likewise continues to be made on our .luxe R&D 
project which is looking at how a standardizing naming 
approach with an associated established governance framework 
can be applied in a blockchain environment. In 2019, following 
securing the relevant ICANN approvals and Ethereum 
integration in 2018, we successfully completed .luxe’s 
integration into the first multi-chain association engine 
developed by our outsourced partner. This technically enables 
the same .luxe name (or ID) to be used across multiple chains. 
Following Ethereum’s subsequent move to introduce a similar 
multichain association engine product in Q4 2019 – we are now 
expanding our existing Ethereum API so that .luxe can 
potentially support multiple multichain association protocols. 
Our points of differentiation in this activity are that: 

1. we have developed an easy-to-use mechanism that 

integrates with the existing registrar channel to allow 
end-users to associate their .luxe name to the blockchains of 
their choice; 

2. we are providing an over-arching governance system to 
name ownership that does not exist within the emerging 
blockchain universe; 

3. we provide traditional World Wide Web usage for the same 

name. 

04

As such we are pleased with the steady registration growth in 
the extension given it is priced as a premium product in the Asia 
region, it reaching 14,600 DNS based registrations by the 
year-end. 

Selective acquisition 
MMX has created a profitable platform based business that has 
significant capacity built into it allowing us to scale at marginal 
additional operating cost. We will therefore continue to explore 
opportunities that can enable us to bolt on additional recurring 
revenue streams to that platform which will be significantly 
earnings enhancing. 

KPIs 

Domains under management

Gross revenue

Renewal revenue

Cost of sales as a % of gross revenue

OPEX as a % of gross revenue

Operating EBITDA, net of gTLD  
    auction revenue

2019

2.46m

1.81m

2018

% change 

$18.9m

$15.1m

$11.7m

$9.4m

19%

32%

19%

37%

36% 

25% 

25% 

N/A 

N/A 

$6.4m

$3.6m

79% 

Please refer to the Operational Review and Financial Review 
sections for further discussion on each of the KPI’s. 

Accounting Renewals 

14,000

12,000

10,000

8,000

6,000

4,000

2,000

0

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116%

121%

60%

2017

2018

2019

Renewals

COS + OPEX % of Renewals

140%

120%

100%

80%

60%

40%

20%

0%

Domains under management 

2,500,000
2,300,000
2,100,000
1,900,000
1,700,000
1,500,000
1,300,000
1,100,000
900,000
700,000
500,000
300,000
100,000

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2015

2016

2017

2018

2019

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
STRATEGIC REPORT

GOVERNANCE

FINANCIAL STATEMENTS

Overheads (on a like for like basis) 

Revenue Split 

6,000

5,000

4,000

3,000

2,000

1,000

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35%

35%

32%

2017

2018

2019

Overheads

% of Gross Revenue

Gross Accounting Revenue 

60%

50%

40%

30%

20%

10%

0%

20,000
18,000
16,000
14,000
12,000
10,000
8,000
6,000
4,000
2,000
0

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Renewals

2018

2019
New Registrations

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18,000

16,000

14,000

12,000

10,000

8,000

6,000

4,000

2,000

Cost of Sales 

4,000

3,500

3,000

2,500

2,000

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2017

2018

2019

21%

19%

19%

2017

2018

2019

Cost of Sales

% of Renewal Revenue

30%

25%

20%

15%

10%

5%

0%

Accounting Operating EBITDA (net of one off costs) 

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7,000

6,000

5,000

4,000

3,000

2,000

1,000

7,000

5,300

4,050

2017

2018

2019

Financial Review 
Revenue 
Gross revenue has increased by just over 25% to $18.9m in 
2019 from $15.1m in 2018, in part reflecting the first full year 
contribution of ICM. 

Growth in new revenue via the registrar channel from new 
registrations and AdultBlock was up $2.5m in 2019 to $5.6m, 
an 84% increase from 2018 ($3.0m). This growth has come both 
through a stronger focus on working with our channel partners 
as well as the introduction of new products (e.g., AdultBlock). Of 
the $2.5m in new registration revenue, the original MMX TLDs 
contributed $1.3m, AdultBlock contributed $1.1m, with the 
ICM TLDs contributing $0.1m. 

Renewal revenue has also increased by $2.4m in 2019 to 
$11.6m, a 25% increase from 2018 ($9.4m). Renewal revenue 
growth has primarily benefitted from a full year of ICM 
renewals in 2019 compared to 2018. 

One-off brokered revenue decreased by $1.1m in 2019 to 
$1.7m, a 39% decrease from 2018 ($2.7m). The decrease has 
been primarily related to the Management’s increased focus to 
drive recurring revenue from its registrar channel versus 
focusing efforts to drive higher value non-recurring sales. 

Expenditures 
Note: 2018 figures have been adjusted for IFRS 16 for a 
like-for-like comparison. IFRS 16, effective 1 January 2019, 
impacts the accounting and reporting for certain leases. From a 
balance sheet view it requires certain leases to be reported as 
assets to reflect the value of the leased asset being controlled 
and used by the Company as well as recording a liability to 
reflect the fair value of future payments towards the lease. 

The Company has taken the modified approach to adopting 
IFRS 16. As a result the balance sheet now reflects a ‘right-of-
use asset’ of $2.7m related to leases for registry services and 
properties and a lease liability of $3.9m. The right of use asset is 
being amortised over its useful life and the lease liability is 
unwound as payments are made. In addition, the Company is 

05

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
executive summary 
(continued)

required to impute interest expense against the lease liability 
which is charged to finance costs. 

COGs 
At $3.6m, cost of sales are up by $0.8m, a 29% increase from 
2018 ($2.8m). The increase relates primarily to AdultBlock 
commissions and an $0.1m increase in marketing spend. As a 
percentage of gross revenue, they remained within 
Management’s KPI of 20% of gross revenue at 19% 
(2018, 23%). 

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OPEX 
Operating expenditures are also up by $0.8m in 2019 to $6.0m, 
a 15% increase from 2018 ($5.3m). The increase relates 
primarily to integrating the ICM operations into MMX which 
included a full year of incoming personnel costs as compared to 
a half year worth of costs in 2018. At the end of the year, 
Management made improvements to certain operational costs 
by outsourcing certain functions and reinvested savings into 
improving certain key resources. 

The business has therefore been able to stay within the range of 
its stated goal of $6.0m of operating expenditures thereby 
allowing the inherent operational gearing in the Group’s 
structure to evidence itself, OPEX as a percentage of revenue 
decreasing to 32% in 2019 from 37% the previous year. 
However, going into 2020, given increased costs related to 
health benefits in the US, Management expects that operating 
expenditures could slightly increase but will nevertheless 
endeavour to remain within its stated goal of a $6.0m cap during 
the year. 

Operating EBITDA 
Operating Earnings Before Interest, Taxes, Depreciation, and 
Amortization (Operating EBITDA), net of gTLD auction 
revenue, has increased by $2.8m to $6.4m, a 79% increase from 
2018 ($3.6m). Inclusive of $0.6m of auction revenue, 2019 
Operating EBITDA was $7.0 (2018: $4.0m). Looking forward, 
management does not expect there will be any further, material 
monies coming from its sole remaining contended gTLD (.hotel). 

Profit/(loss) 
Profit for the year is $4.7m compared to the loss of $12.6m in 
2018. 

The profit for the year includes the accounting gain of $1.4m on 
the settlement of the onerous contract negated by the bad debt 
write off, the gain on the sale of the join.law reseller platform of 
$0.4m, share based payment expenses of $1.3m and 
depreciation and amortisation and finance costs of $1.9m 
(increased due to IFRS 16). 

06

The loss in 2018 was driven by the provision towards the 
onerous contract and related write off of $11.3m, bad debt 
write offs / provisions of $2.1m and one-off costs of $1.4m. 

Cash 
Cashflow generated from operating activities has increased 
170% to $6.2m (2018: $2.3m). This includes gTLD contention 
set proceeds of $1.6m (2018: $0.5m). Excluding the impact of 
IFRS 16 of $1.1m (i.e., adding back), subtracting the onerous 
contract payment of $6.7m, and adding for a FX gain of $0.1m, 
results in the reported cash generation from operating activities 
of $0.7m. 

Cash balances at the end of 2019, post repayment of the 
working capital facility of $3.0m and $6.7m payment against 
onerous contract obligations, stood at $6.6m ($10.4m at the 
end of 2018). Restricted cash at the period end stood at $1.7m 
compared to $3.2m at the end of 2018. The reduction in 
restricted cash is the result of renegotiated agreements with 
partners and the release of ICANN letters of credit where 
contested gTLDs have been resolved. 

During the year the Company also authorized up to £1.0m to be 
deployed on a share buyback resulting in the repurchase of 
5,837,160 shares at an average price of 5.99p and a total cost of 
£0.35m/$0.44m. 

Balance sheet 
Outside of cash, the key changes to the balance sheet in 2019 
relate primarily to the implementation of IFRS 16 and the 
reduction of certain liabilities. These include: 

• $2.4m increase in non-current assets to $87.7m 

(2018: $85.3m) which includes the $2.7m ‘right of use’ asset 
reflecting the implementation of IFRS 16; 

• $5.8m reduction to the onerous contract provision to nil 

(2018: $5.8m) reflecting payments made in accordance with 
the original agreement and its final settlement; 

• $3.8m reduction in trade and other payables to $5.8m 

(2018: $9.6m) primarily related to repayment of the $3.0m 
working capital facility during H1 2019 relieving the 
Company of any outstanding debt from borrowings; and 

• $4.0m increase in lease liabilities as a result of IFRS 16. 

Onerous Contract provision – update 
In December 2019, the Company was able to reach an 
agreement to settle its outstanding onerous contract. In 
addition to settling its 2018 obligation of $1.4m, which was paid 
in H1 2019, the Company paid a full and final settlement of 
$5.3m in December 2019. The $5.3m settlement removes any 
obligations for future minimum revenue guarantees as well as 
any marketing commitments and is expected to save the 
Company in excess of $3.0m over the remainder of the contract. 

 
 
 
 
 
 
 
 
 
 
 
STRATEGIC REPORT

GOVERNANCE

FINANCIAL STATEMENTS

Current Trading & Outlook 
The momentum experienced in Q4 has continued into the first 
quarter with healthy trading being experienced across all 
regions through the channel in Q1 2020 with no initial signs of 
automated sales through the channel from any region (notably 
China) being negatively impacted by coronavirus to date. That 
said, working practices are having to be significantly adjusted as 
a result of key industry events being cancelled, international 
travel being temporarily curtailed, and our office based staff 
having to work remotely. 

Any immediate impact is therefore likely to be most noticeable 
in our one-off brokered sales, which currently account for less 
than 10% of our business, and certain aspects of business 
development. Longer term, the extent to which the wider 
environment may impact us is an unknown. However, the high 
levels of our recurring revenues and online nature of the 
majority of our sales should, in theory, shield us from the worst 
of the immediate storm. But to believe that we are fully 
insulated from the global crisis would be unwise.  

Finally we would like to thank our staff and commercial partners 
for their effort and support in delivering a successful year of 
growth and transformation. Their commitment has been 
outstanding, not least during the current uncertainty and 
upheaval caused by the coronavirus pandemic. 

Toby Hall
Chief Executive Officer
Date: 23 March 2020

Michael Salazar 
Chief Financial Officer 
Date: 23 March 2020 

Releasing the onerous contract provision has resulted in a 2019 
gain of $1.4m. 

Bad debt provision – update 
During the year the Company collected $0.6m in cash related to 
contracts entered into in 2017 associated with the bad debt 
provisions. However, in spite of also receiving collateral in the 
form of equity in two privately held businesses, the Company 
believes that it would be prudent to write off the remaining 
aged receivables in the amount of $1.4m as a bad debt expense 
in the current year as it is currently not appropriate to place a 
value on such collateral. In total, $3.0m of China bad debt 
provisions relating to 2017 have been written off in the 
subsequent two years, removing all long-term China debts from 
the balance sheet. The Company nevertheless continues to 
pursue collection. 

Capital Returns Policy 
In normal trading conditions, the business now operates with 
increasing visibility of its revenues and its cost base. The 
balance sheet has been repaired and the business retains cash 
on the balance sheet, no debt and anticipates incremental 
cashflow from operations moving forward. It would therefore, 
have been our intention to declare a maiden annual dividend. 
However, these are not normal times and we have therefore 
decided to take the prudent and precautionary measure of 
delaying any decision on the dividend until September, as at that 
point we will have much better visibility on the real impact, or 
not, of COVID-19 on current trading. The initial dividend, as and 
when declared, is intended as a base from which we can build a 
sustainable progressive dividend policy augmented by 
additional returns of cash when appropriate. 

Outside of the dividend programme, one of the most value 
enhancing actions that we can take is to continue with the share 
buyback when the stock market fails to recognize the 
fundamental change to the risk profile of the business and the 
SaaS type revenue model that we now have. During 2019 we 
acquired 5,837,160 shares at an average price of 5.99p and we 
intend to continue with the current programme of share 
buybacks up to the current limit of £1m and renew such 
authority at the appropriate time. Alongside the ongoing share 
buyback, we will carefully review the amount of cash that the 
business should retain for organic and innovation-based growth 
and look to supplement the shareholder returns under the 
progressive dividend programme outlined above with either 
special dividends or tender offers as circumstances dictate in 
future periods. As such, your Board is acutely conscious of the 
need for shareholder return and will proactively manage the 
balance sheet to maximise value, whilst remaining mindful of the 
exceptional global market conditions at present and the need to 
maintain healthy cash balances and robust balance sheet. 

07

strategic report 
to the members of Minds + Machines Group Limited

Cautionary statement 
This Strategic Report has been prepared solely to provide 
additional information to shareholders to assess the Group’s 
strategies and the potential for those strategies to succeed. 

This Strategic Report contains certain forward-looking 
statements. These statements are made by the directors in good 
faith based on the information available to them up to the time 
of their approval of this report and such statements should be 
treated with caution due to the inherent uncertainties, including 
both economic and business risk factors, underlying any such 
forward-looking information. 

This Strategic Report has been prepared for the Group as a 
whole and therefore gives greater emphasis to those matters, 
which are significant to MMX and its subsidiary undertakings 
when viewed as a whole. 

Review of the Group’s Business 
The Business Model 
Minds + Machines Group Limited operates in the domain name 
industry and provides end-to-end domain services generating 
revenues across multiple business lines. In total, 31 of the 
32 uncontested domains in which the Group has a commercial 
interest have entered General Availability, resulting in the 
Group having over 2.46 million domains under management at 
the year end. 

The Group currently has an interest in 1 wholly-owned 
contested generic top-level domain (gTLD). 

Registry Business 
A registry is the authoritative master database of all Domain 
Names registered for each Top Level Domain (“TLD”) operated 
by a Registry. The registry allows the Domain Name System to 
route internet traffic to and from connected devices anywhere 
in the world. 

The registry generates revenue by selling domain names to 
registrars on a recurring subscription basis. Registrars in turn 
sell domain names directly to consumers. Prices from the 
registry to the registrar are considered wholesale prices, which 
are set by the registry. Each registration, known as a second 
level domain (SLD), has a registration period from 1 to 10 years. 
At the end of each registration period, in order for the SLD to 
continue working, the consumer must renew it by paying a 
registration renewal fee. As required by ICANN, a registry must 
wholesale SLDs to all ICANN-accredited registrars on the same 
pricing, terms, and conditions. 

Pricing for each SLD is based on the Group’s determination of 
whether it is a geographical gTLD, a defined and restricted 
market (e.g. .law), a niche market (e.g. .yoga), or a generic market 
(e.g. .work). Pricing is further adjusted by other factors such as 
the pricing of other SLDs in other new gTLDs that end-users are 
likely to view as being comparable (e.g. .site vs. .web vs. .website), 
or pricing to match the targeted market of the gTLD (for 
instance .luxe focuses on the luxury market which demands 
premium prices). Further, some SLDs are considered premium 
names (e.g. hotel.TLD) which command a higher annual price. 

The Group shares wholesale revenues from certain gTLDs 
(including its geographic gTLDs) and retains all the wholesale 
revenue for its other wholly-owned gTLDs. 

Registry Service Provider 
Minds + Machines Group currently has legacy Registry Service 
Provider clients however, the systems and processes necessary 
to manage this function have been outsourced to Nominet. 
Minds + Machines still maintains a small revenue stream from 
its two clients to manage Nominet on their behalf. 

Registrar Business 
The Group discontinued its previous wholly owned ICANN 
accredited retail registrar business in 2016. The Group 
continued to provide ‘Reseller’ services, the sale of second level 
domains for .law and .abogado via an ICANN accredited 
registrar platform not owned by the Group. The reseller 
business, ‘join.law’, was sold at the end of 2019. 

Future developments, strategy and objectives 
Please see the Executive Summary. 

Key performance indicators 
We track several Key Performance Indicators (KPI) against set 
KPI targets to help the Board and management evaluate the 
performance of our overall business. Please refer to the 
Executive Summary. 

Principal risks and uncertainties 
There are a number of potential risks and uncertainties, which 
could have a material impact on the Group’s long-term 
performance and could cause actual results to differ materially 
from expected and historical results. The Group’s risk 
management policies and procedures are also discussed in the 
Corporate Governance Statement. 

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STRATEGIC REPORT

GOVERNANCE

FINANCIAL STATEMENTS

The market for gTLDs is uncertain, the Group 
may fail to attract sufficient new customers 
The level of demand for new second level domain names for 
those gTLDs in respect of which the Group either provides 
registry services or has an economic interest as the gTLD 
applicant may be less than expected or the new gTLDs may not 
generate the levels of second level domain name sales 
anticipated by the Board in which case the Group’s revenues 
and profitability may be adversely affected leading to a potential 
impairment to the Groups gTLD assets. 

The level of demand may decrease due to global events outside 
of the control of the Group. 

The Group closely monitors the industry and global events to 
judge the potential impact to revenue and cashflow and acts 
accordingly to ensure that it retains sufficient capital to operate. 

The Group has entities that are based in 
jurisdictions that may be subject to additional 
compliance requirements 
The British Virgin Islands recently passed legislation regarding 
economic substance requirements where certain entities that 
are conducting relevant activities must establish that they 
perform adequate substantive activities in that jurisdiction. 

The Group has reviewed the legislation requirements and has 
taken the necessary steps to ensure compliance. 

The Group derives revenue from regions that are 
subject to additional compliance requirements 
The Group derives significant revenue from China, where as a 
registry, it is subject to strict reporting requirements and where 
its customers may be subject to certain currency restrictions. 
These requirements could impact the Group’s ability to pursue 
business opportunities in the region. The Group maintains a 
strong presence in the region with an office in Xiamen and 
employs highly qualified and well connected personnel. In 
addition, the Group has forged strong relationships with several 
Chinese based business partners to ensure that opportunities 
are taken advantage of as presented. 

The Group acquired additional assets in 2018 that are subject 
to certain ICANN requirements that have been, and continue to 
be, fulfilled. 

The Group and/or its customers may fail to meet 
certain contractual obligations 
The Group currently has certain contractual commitments for 
specific TLDs that provide for minimum revenue guarantees. If 
total revenues from those specific TLDs do not reach the 
minimum annual revenue targets the Group must reallocate 

revenues from other areas of its portfolio to ensure appropriate 
payment of such commitments. Further, the commitments may 
create a significant barrier to achieving overall profitability and 
could result in certain impairments to future financial 
statements. 

The Group determines the credit worthiness of certain 
customers prior to extending credit and continually monitors 
outstanding balances due. 

The Group depends on technology and 
advanced information systems, which may fail 
or be subject to disruption 
As a registry, the Group is dependent on the performance of 
software registry system and underlying databases, together 
with its back-up systems and disaster recovery plans, to ensure 
that critical registry functions are available to end users, 
registrars and other parties that must have access to those 
functions in the event any circumstance arises that materially 
impacts the operation of the primary registry system. The 
integrity, reliability and operational performance of the Group’s 
IT systems, whether in-house or outsourced, are therefore 
critical to the Group’s operations. The Group’s IT systems may 
be damaged or interrupted by increases in usage, human error, 
unauthorized access, natural hazards or disasters or similarly 
disruptive events. Furthermore, Group’s current systems may 
be unable to support a significant increase in online traffic or 
increased customer numbers, whether as a result of organic or 
inorganic growth of the business. Any failure of the Group’s IT 
infrastructure or the telecommunications and/or other third 
party infrastructure on which such infrastructure relies could 
lead to significant costs and disruptions that could reduce 
revenue, harm the Group’s business reputation and have a 
material adverse effect on the operations, financial performance 
and prospects of the Group. The Group has in place business 
continuity procedures, disaster recovery systems and security 
measures to protect against network or IT failure or disruption. 
However, those procedures and measures may not be effective 
to ensure that the Group is able to carry on its business in the 
ordinary course if they fail or are disrupted, and they may not 
ensure the Group can anticipate, prevent or mitigate a material 
adverse effect on the Group’s operations, financial performance 
and prospects resulting from such failure or disruption. In 
addition, the Group’s controls may not be effective in detecting 
any intrusion or other security breaches, or safeguarding 
against sabotage, hackers, viruses and cybercrime. 

The Group has invested and continues to invest in ensuring that 
its technology and advanced information systems, whether 
in-house or outsourced, are performing as expected and can 
support growth of the business. 

09

strategic report 
to the members of Minds + Machines Group Limited 
(continued)

Dependence on key personnel 
The Group has a small management team and the loss of any key 
individual or the inability to attract appropriate personnel could 
adversely impact upon the Group’s future performance. 

The Group offers competitive compensation packages including 
share options to retain and attract key personnel. 

The Directors have a reasonable expectation that the Company 
and the Group have adequate resources to continue operational 
existence for the foreseeable future and in making this 
assessment has considered the potential impact of the 
coronavirus on the business. Thus, they continue to adopt the 
going concern basis of accounting in preparing the annual 
financial statements. 

Approval 
This report was approved by the Board of Directors on 
23 March 2020 and signed on its behalf by: 

Michael Salazar 
Chief Financial Officer 
Date: 23 March 2020

The Group depends on a number of third parties 
for the operation of its business 
The Group relies on cloud-based services from third party 
suppliers in order to provide its registry and RSP services which, 
if faulty and thereby causes errors or a service failure, could 
adversely affect the Group’s operating results or harm its 
reputation. Furthermore, the Group has key contractual 
relationships with a number of third parties including suppliers, 
partners, banks and payment processors. In particular, the 
Group relies on key suppliers in order to carry on its operations 
including, but not limited to, Domain Name System (DNS) 
services, co-location facilities, Distributed Denial of Services 
(DDoS) mitigation services, security vulnerability assessment 
services, site and data escrow. The failure of one or more of 
these third parties may have an adverse impact on the financial 
and operational performance of the Group. Similarly, the failure 
of one or more of these third parties to fulfill its obligations to 
the Group for any other reason may also cause significant 
disruption and have a material adverse effect on its operations, 
financial performance and prospects. 

The Group puts in place contracts with certain key clients to 
ensure continued business relationships. The Group also meets 
with individual management from our strategic partners 
periodically throughout the year to ensure the continued 
alignment of business goals and objectives. 

Going concern basis 
The Group’s projections, taking account of the level of renewal 
revenue and sales through the channel show that the Group is 
well funded to operate as normal over the next 12 months with 
little to no impact to operations. Further, at the year end, the 
Group had current assets of $14.1m and current liabilities 
(excluding deferred revenue) of $6.8m and therefore net 
current assets (excluding deferred revenue) of $7.3m, including 
$6.6 million held as cash and cash equivalents.  

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STRATEGIC REPORT

GOVERNANCE

FINANCIAL STATEMENTS

directors’ report

The Directors present their annual report on the affairs of the 
Group, including the financial statements and auditor’s report, 
for the year ended 31 December 2019. The Corporate 
Governance Statement set out on pages 14 to 17 forms part of 
this report. 

Details of significant events since the balance sheet date are 
contained in note 29 to the financial statements. An indication 
of likely future developments in the business is included in the 
Strategic Report. 

Information about the use of financial instruments by the 
company and its subsidiaries is given in note 26 to the financial 
statements. 

Dividend 
The Directors do not recommended payment of a dividend. 

Capital Structure 
Details of the issued share capital is shown in note 24. The 
Company has one class of ordinary shares, which carry no right 
to fixed income. Each share carries the right to one vote at 
general meetings of the Company. 

There are no specific restrictions on the size of a holding nor on 
the transfer of shares, which are both governed by the general 
provisions of the Articles of Association and prevailing 
legislation. The directors are not aware of any agreement 
between holders of the Company’s shares that may result in 
restrictions on the transfer of securities or on voting rights. 

Details of employee share schemes are set out in note 25. 

No person has any special rights of control over the Company’s 
share capital. 

With regard to the appointment and replacement of directors, 
the Company is governed by its Articles of Association, the BVI 
Companies Act and related legislation. 

Directors 
The Directors who served during the period and since year end 
are set out below: 

Executive Directors 

Toby Hall 

Michael Salazar 

Non-Executive Directors 

Guy Elliott 

Henry Turcan 

Bryan Disher (appointed 2 April 2019)

Directors’ Remuneration 
Directors’ emoluments 

Fees/ Benefits
in kind
$ 000s

Basic Salary
$ 000s

Bonus
$ 000s

2019
Total
$ 000s

2018 
Total 
$ 000s 

Executive Directors 

Toby Hall

Michael Salazar

Non-Executive Directors 

Guy Elliott

Henry Turcan

Bryan Disher (appointed  
2 April 2019)

Total

330

330

58

58

43

819

22

38

-

-

-

60

-

-

-

-

-

-

352

368

462 

407 

58

58

43

100 

58 

- 

879 1,027 

Directors’ share options 
Aggregate emoluments disclosed above do not include any 
amounts for the value of options to acquire ordinary shares in 
the company granted to or held by the directors. Details of 
directors’ options are as follows: 

1 Jan 2019

Granted

Forfeited

Exercised

Expired 31 Dec 2019 

Michael Salazar (1)

15,500,000

13,000,000

Toby Hall (2)

15,500,000

13,000,000

Total

31,000,000

26,000,000

-

-

-

-

-

-

(7,500,000)

21,000,000 

(7,500,000)

21,000,000 

(15,000,000)

42,000,000 

(1) At the beginning of the year 15,500,000 options – Exercise 

price – Nil, of which 3,000,000 exercisable on the 
publication of the 2019 financial statements (will vest on a 
straight line basis, from a base share price of 9.375p up to 
full vesting of 18.75p). During the year, a grant of 
7,500,000 were expired and further grant of 13,000,000 
options were awarded – Nil exercise price – exercisable on 
the publication of the 2021 financial statements (will vest 
on a straight-line basis). 

(2) At the beginning of the year 15,500,000 options – Exercise 
price – Nil, of which 3,000,000 are exercisable on the 
publication of the 2019 financial statements (will vest on a 
straight line basis, from a base share price of 9.375p up to 
full vesting of 18.75p). During the year, a grant of 
7,500,000 were expired and further grant of 13,000,000 
options were awarded – Nil exercise price – exercisable on 
the publication of the 2021 financial statements (will vest 
on a straight-line basis) 

There have been no variations to the terms and conditions or 
performance criteria for share options during the financial year. 

The Group remunerates non-executive Directors to attract the 
highest calibre of talent beneficial to the Group and its 
shareholders. 

11

 
directors’ report 
(continued)

Directors’ Interests 
The total beneficial interests of the serving Directors at the year 
end in the shares and options of the Company during the period 
to 31 December 2019 were as follows: 

Director

Toby Hall

31 December 2019
Options*

Shares

31 December 2018 
Options* 

Shares

500,000 21,000,000

500,000 15,500,000 

Michael Salazar

1,975,050 21,000,000

1,975,050 15,500,000 

Guy Elliott

20,750,000

- 20,750,000

Henry Turcan

Bryan Disher

-

-

-

-

-

-

- 

- 

- 

* Terms of the options have been disclosed in Directors’ remuneration 

report. 

Statement of disclosure of information to auditor 
As at the date of this report the serving directors confirm that: 

•

•

So far as each director is aware, there is no relevant audit 
information of which the Company’s auditor is unaware, 
and 
they have taken all the steps that they ought to have taken 
as directors in order to make themselves aware of any 
relevant audit information and to establish that the 
Company’s auditor is aware of that information. 

Auditor 
Mazars LLP have expressed their willingness to continue in 
office as auditor and a resolution to reappoint them will be 
proposed at the forthcoming Annual General Meeting. 

Directors’ Indemnities 
The company has made qualifying third-party indemnity 
provisions for the benefit of its Directors, which were made 
during the year and remain in force at the date of this report. 

Statement of Directors’ Responsibilities 
The Directors are responsible for preparing the Directors’ 
Report and the financial statements in accordance with 
applicable law and regulations. 

Corporate Governance 
A statement on Corporate Governance is set out on pages 14 to 
17. 

Environmental Responsibility 
The Company is aware of the potential impact that it and its 
subsidiary companies may have on the environment. The 
Company ensures that it, and its subsidiaries, at a minimum 
comply with the local regulatory requirements and the revised 
Equator Principles with regard to the environment. 

Employment Policies 
The Group is committed to promoting policies which ensure 
that high-caliber employees are attracted, retained and 
motivated, to ensure the ongoing success for the business. 
Employees and those who seek to work within the Group are 
treated equally regardless of sex, sexual orientation, marital 
status, creed, color, race or ethnic origin. 

Health and Safety 
The Group’s aim is to achieve and maintain a high standard of 
workplace safety. In order to achieve this objective, the Group 
will provide training and support to employees and set 
demanding standards for workplace safety. 

Annual General Meeting (“AGM”) 
This report and financial statements will be presented to 
shareholders for their approval at the AGM. The Notice of the 
AGM will be distributed to shareholders together with the 
Annual Report. 

The Directors are required to prepare financial statements for 
each financial year. The Directors must not approve the financial 
statements unless they are satisfied that they give a true and 
fair view of the state of affairs of the Group and Company and of 
the profit or loss of the Group and Company for that period. 

In preparing these financial statements, the directors are 
required to: 

•

select suitable accounting policies and then apply them 
consistently; 

• make judgments and accounting estimates that are 

•

•

•

reasonable and prudent; 
state whether IFRS has been followed, subject to any 
material departures disclosed and explained in the financial 
statements; 
provide additional disclosures when compliance with 
specific requirements in IFRS is insufficient to enable users 
to understand the impact of particular transactions, and 
other events and conditions on the Group and Company’s 
financial position and financial performance; and 
prepare the financial statements on the going concern basis 
unless it is inappropriate to presume that the Company will 
continue in business 

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STRATEGIC REPORT

GOVERNANCE

FINANCIAL STATEMENTS

The Directors are responsible for keeping adequate accounting 
records that are sufficient to show and explain the Company’s 
transactions and disclose with reasonable accuracy at any time 
the financial position of the Company and enable them to 
ensure that the financial statements comply with applicable law. 
They are also responsible for safeguarding the assets of the 
Company and hence for taking reasonable steps for the 
prevention and detection of fraud and other irregularities. 

Electronic communication 
The maintenance and integrity of the Company’s website is the 
responsibility of the Directors. The work carried out by the 
auditor does not involve consideration of these matters and, 
accordingly, the auditor accepts no responsibility for any 
changes that may have occurred to the financial statements 
since they were initially presented on the website. 

The Company’s website is maintained in accordance with AIM 
Rule 26. Legislation in the British Virgin Islands governing the 
preparation and dissemination of the financial statements may 
differ from legislation in other jurisdictions. 

On behalf of the board: 

Michael Salazar 

Chief Financial Officer 

Date: 23 March 2020 

13

corporate governance

As Chairman of the Board of Directors of Minds and Machines 
Group Limited (MMX), it is my responsibility to ensure that 
MMX has both sound corporate governance and an effective 
Board. As Chairman of the Company, my responsibilities include 
leading the Board effectively, overseeing the Company’s 
corporate governance model, communicating with 
shareholders, and ensuring that good information flows freely 
between the Executive and Non-Executives Directors in a 
timely manner. 

It is the Board’s job to ensure that MMX is managed for the 
long-term benefit of all shareholders, with effective and efficient 
decision-making. Corporate governance is an important part of 
that role, reducing risk and adding value to our business. 

A detailed description of the Company’s business model and 
strategy can be found on page 8. Further challenges to MMX’s 
strategy and long-term goals are highlighted in Principal Risks 
and Uncertainties on page 8. 

Risk Management 
The Board recognizes the need for an effective and well-defined 
risk management process, and it oversees and regularly reviews 
the current risk management and internal control mechanisms. 
The Board considers risk assessment to be important in 
achieving its strategic objectives. There is a process of 
evaluation of performance targets through regular reviews by 
senior management to forecasts. Project milestones and 
timelines are regularly reviewed. 

The Directors of MMX recognize the value of good corporate 
governance in every part of its business. MMX is required to 
adopt a recognized corporate governance code and disclose 
how it complies with that code, and to the extent the Company 
departs from the corporate governance provisions outlined by 
that code, it must explain its reasons for doing so. The Directors 
have resolved to adopt the Quoted Companies Alliance 
Corporate Governance Code (QCA Code), which we believe is 
the most appropriate for a company the size and stage of 
development of MMX. 

The Board will provide annual updates on our compliance with 
the QCA Code and note that there have been no changes to the 
Company’s key corporate governance arrangements over the 
past year. An explanatory report of how we have applied the 
QCA Code guidance, and disclosures of any areas of non-
compliance, can be found on our website at: www.mmx.co. 

The Board considers that the Group complies with the QCA 
Code so far as it is practicable having regard to the size, nature 
and current stage of development of the Company. The Board 
understands that the application of the QCA Code supports the 
Group’s medium to long-term success whilst simultaneously 
managing risks and provides an underlying framework of 
commitment and transparent communications with 
stakeholders. 

Strategy and Business Model 
The Board believes that long-term value can be delivered to its 
shareholders through a process that has three key tenets: 

•

•

•

To continue to drive profitable growth through operational 
efficiencies and organic business development initiatives 
within the current TLD portfolio; 
To accelerate scale and earnings through strategic 
acquisitions; and 
Innovation. 

The Board has overall responsibility for identifying, monitoring 
and reviewing the Company’s risks, and assessing the systems 
of external control for effectiveness. The Executive Directors 
report on any new or changed risks, and any changes in risk 
management/control to the Board. The Board discusses all 
business matters having regard to the risks for the Group, and 
to the extent that risks inherent in a particular activity are 
considered significant, appropriate action is taken and steps 
taken to mitigate the issue. 

The Board considers that in light of the control environment 
described above, an internal audit function is not considered 
necessary or practical due to the size of the Company and the 
day to day control exercised by the Executive Directors. 
However, the Board will monitor the need for an internal audit 
function. The Board has established appropriate reporting and 
control mechanisms to ensure the effectiveness of its control 
systems. The Board regularly reviews the mechanisms of 
internal control it has implemented, assessing for effectiveness. 

The Company’s key risks are highlighted under Principal Risks 
and Uncertainties on page 8. 

The Board 
The Board, as a whole, is responsible for the overall 
management of the Group and for its strategic direction, 
including approval of the Group’s strategy, its annual business 
plans and budgets, the interim and full year financial statements 
and reports, any dividend proposals, the accounting policies, 
major capital projects, any investments or disposals, its 
succession plans and the monitoring of financial performance 
against budget and forecast and the formulation of the Group’s 
risk appetite including the identification, assessment and 
monitoring of MMX’s principal risks. 

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STRATEGIC REPORT

GOVERNANCE

FINANCIAL STATEMENTS

At the date of this Report, the Board has five members, whose 
biographies are set out on pages 21 and 22 and whose roles are 
set out below: 

Director’ Name

Toby Hall

Michael Salazar

Guy Elliott

Henry Turcan

Position(s) 

Executive Director – 
Group Chief Executive Officer 

Executive Director – 
 Chief Financial Officer 

Non-Executive Chairman – 
Chair of the Remuneration Committee 

Non-Executive Director – 
member of the Audit Committee 

Bryan Disher 
(Appointed 2 April 2019)

Independent Non-Executive Director –  
Chair of the Audit Committee 

The Board meets regularly throughout the year and a calendar 
of meetings and principal matters to be discussed is agreed at 
the beginning of each year. In order to be efficient, the Directors 
meet formally and informally both in person and by telephone. 
Board document authors are made aware of proposed 
deadlines, allowing board papers to be collated, compiled into a 
Board Pack, and circulated with sufficient time prior to each 
meeting, thus allowing time for full consideration and necessary 
clarifications before the meeting. Management supply the 
Board with appropriate and timely information and the 
Directors are free to seek any further information they consider 
necessary. 

In 2019 there were 8 official Board meetings, all of which were 
attended by all Directors in addition to other periodic meetings 
to update the Board on managements’ progress. 

The Board comprises the CEO, Toby Hall, the CFO, Michael 
Salazar, and two Non-Independent Non-Executives, Guy Elliott 
and Henry Turcan, and one Independent Non-Executive 
Director, Bryan Disher who was appointed during the year. Guy 
Elliott is the Company’s Chair. Guy Elliott and Henry Turcan, as 
significant shareholders and representatives respectively, are 
not considered to be independent. The letters of appointment 
of all Directors are available for inspection at the Company’s 
registered office during normal business hours. The Non-
Executive Directors are expected to dedicate 18 days per 
annum to the Company. The Executive Directors work full time 
for the Company. 

During the year, Board appointed an Independent Non-
Executive Director, Bryan Disher, as highlighted in the Executive 
Summary. Bryan Disher is the chair person of Company’s Audit 
Committee. 

scale and complexity of the Company grows in the future and in 
proportion to costs. The Board also notes that the QCA 
recommends a balance between Executive and Non-Executive 
Directors and recommends that there be two Independent 
Non-Executives. The Board will take this into account when 
considering future appointments. However, all Directors are 
encouraged to use their judgement and to challenge matters, 
whether strategic or operational, enabling the Board to 
discharge its duties and responsibilities effectively. 

The Non-Executive Directors have both a breadth and depth of 
skills and experience to fulfil their roles. The Company believes 
that the current balance of skills in the Board as a whole reflects 
a very broad range of personal, commercial and professional 
skills, and notes the range of financial and managerial skills. The 
Non-Executive Directors meet without the presence of the 
Executive Directors during the year, and also maintain ongoing 
communications with Executives between formal Board 
meetings. 

Meetings are open and constructive, with every Director 
participating fully. Senior management can also be invited to 
meetings, providing the Board with a thorough overview of the 
Company. 

In addition to their general Board responsibilities, Non-
Executive Directors are encouraged to be involved in specific 
workshops or meetings, in line with their individual areas of 
expertise. The Board is kept abreast of developments of 
governance and AIM regulations. ONE Advisory provides 
updates on governance issues, and the Company’s NOMAD 
provides annual Board AIM Rules refresher training as well as 
the initial training as part of a new director’s on-boarding. 

The Board shall review annually the appropriateness and 
opportunity for continuing professional development, whether 
formal or informal. 

Board Committees 
The Board has established the following committees, each 
which has its own terms of reference: 

Audit Committee 
The Audit Committee considers the Group’s financial reporting 
(including accounting policies) and internal financial controls. 
The Audit Committee comprises of one Independent Non-
executive Director, Bryan Disher (Chairman) and one Non-
Executive Director, Henry Turcan. The Audit Committee is 
responsible for ensuring that the financial performance of the 
Group is properly monitored and reported on. 

The Board continues to recognise the need for an independent 
Non-Executive Chair and shall continue to review this as the 

During 2019, the Committee met three times with all the 
Directors present at all meetings. 

15

corporate governance 
(continued)

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Remuneration Committee 
The Remuneration Committee is responsible for making 
recommendations to the Board on Directors’ and senior 
executives’ remuneration. It comprises two Non-Executive 
Directors, Guy Elliott (Chairman), and Henry Turcan. Non-
Executive Directors’ remuneration and conditions are 
considered and agreed by the Board. Financial packages for 
Executive Directors are established by reference to those 
prevailing in the employment market for executives of 
equivalent status both in terms of level of responsibility of the 
position and their achievement of recognized job qualifications 
and skills. The Committee will also have regard to the terms, 
which may be required to attract an equivalent experienced 
executive to join the Board from another company. 

During 2019, the Committee met once with both Directors 
present at the meeting. 

Advisers 
The Directors have access to the Company’s NOMAD and 
lawyers as and when required and are able to obtain advice 
from other external bodies when necessary. All Directors have 
access to advice from the Company Secretary and independent 
professionals at the Company’s expense. Further details of the 
Company’ advisers can be found on page 77. 

The Company has employed the services of Liam O’Donoghue 
of ONE Advisory Limited to act as the Company Secretary, who 
is responsible for ensuring that Board procedures are followed 
and that the Company complies with all applicable rules, 
regulations and obligations governing its operation, as well as 
helping the Chairman maintain standards of corporate 
governance. If required, the Directors are entitled to take 
independent legal advice and if the Board is informed in 
advance, the cost of the advice will be reimbursed by the 
Company. 

Board Evaluation 
The Directors consider that the Company and Board are not yet 
of a sufficient size for a full Board evaluation to make 
commercial and practical sense. In the frequent Board 
meetings/calls, the Directors can discuss any areas where they 
feel a change would benefit the Company, and the Company 
Secretary remains on hand to provide impartial advice. As the 
Company grows, it expects to expand the Board and with the 
Board expansion, re-consider the need for Board evaluation. 

Culture 
The Board recognizes that its decisions regarding strategy and 
risk will impact the corporate culture of the Company as a whole 
and that this will impact the performance of the Company. The 
Board is aware that the tone and culture set by the Board will 
greatly impact all aspects of the Company as a whole and the 

16

way that employees behave. The corporate governance 
arrangements that the Board has adopted are designed to 
ensure that the Company delivers long term value to its 
shareholders, and that shareholders have the opportunity to 
express their views and expectations for the Company in a 
manner that encourages open dialogue with the Board. 

A large part of the Company’s activities are centered upon an 
open and respectful dialogue with employees, clients and other 
stakeholders. Therefore, the importance of sound ethical values 
and behaviors is crucial to the ability of the Company to 
successfully achieve its corporate objectives. The Board places 
great importance on this aspect of corporate life and seeks to 
ensure that this flows through all that the Company does. 

The Group operates a whistleblowing policy to facilitate the 
reporting by employees of suspected misconduct, illegal acts or 
failure to act within the Group. The aim of this Policy is to 
encourage employees and others who have serious concerns 
about any aspect of the Group’s work to come forward and 
voice those concerns. The Group also promotes employee 
engagement and receives feedback from employees through 
employee commentary and reviews. 

The Directors assess various options to engage with the 
employees and develop a number of initiatives to ensure 
engagement with the entire workforce to understand employee 
sentiment. The Directors consider that the Company has an 
open culture facilitating comprehensive dialogue and feedback 
and enabling positive and constructive challenge. The Company 
has adopted a code for Directors’ and employees’ dealings in 
securities which is appropriate for a company whose securities 
are traded on AIM and is in accordance with the requirements 
of the Market Abuse Regulation which came into effect in 2016. 
The Directors seek to align their interests with shareholders. 

Board Induction and Training 
All new Directors participate in a comprehensive induction 
programme when they join the Board. The Board ensures that 
ongoing training is provided for Directors by way of 
conferences, presentations and circulated updates at (and 
between) Board and Board Committee meetings on, among 
other things, Group’s business, environmental, social, corporate 
governance, regulatory developments and investor relations 
matters. 

Internal controls 
The Board is responsible for ensuring that the Group maintains 
a system of internal financial controls including suitable 
monitoring procedures. The objective of the system is to 
safeguard Group assets, ensure proper accounting records are 
maintained and that the financial information used within the 
business and for publication is reliable. 

 
 
 
 
 
 
 
 
 
 
 
STRATEGIC REPORT

GOVERNANCE

FINANCIAL STATEMENTS

Internal financial control monitoring procedures undertaken by 
the Board include the review of monthly financial reports and 
monitoring of performance, setting of annual budgets and 
monthly forecasts and the prior approval of all significant 
expenditure. 

Going concern 
After making appropriate enquiries, the Directors have a 
reasonable expectation that the Group and the Company have 
adequate resources to continue in operational existence for the 
foreseeable future. For this reason, they continue to adopt the 
going concern basis in preparing the Group accounts. 

Treasury Policy 
The Group finances its operations through debt and equity. The 
Group holds its cash as a liquid resource to fund the obligations 
of the Group. The Board approves decisions regarding the 
management of these assets. Refer to Note 26 for further 
information. 

Securities Trading 
The Board has adopted a Share Dealing Code that applies to 
Directors, senior management and any employee or consultant 
who is in possession of inside information. All such persons are 
prohibited from trading in the Company’s securities if they are 
in possession of inside information. Subject to this condition and 
trading prohibitions applying to certain other periods, trading 
can occur provided the relevant individual has received the 
appropriate prescribed clearance. 

Relations with Shareholders 
The Board is committed to providing effective communication 
with the shareholders of the Company. Significant 
developments are disseminated through stock exchange 
announcements and regular updates of the Company website. 
The Board views the AGM as a forum for communication 
between the Company and its shareholders and encourages 
their participation in its agenda. 

The Directors meet regularly with the Company’s institutional 
and other major shareholders in order to communicate mutual 
understanding of objectives. The Company intends at its AGMs 
to communicate with private investors and encourage their 
participation. 

Each year shareholders receive a full annual report and an 
interim report. 

Guy Elliott 

Chairman 

Date 23 March 2020

17

audit committee report 

As the Chairman of MMX’s Audit Committee, I present my first 
Audit Committee Report for the year ended 31 December 
2019, which has been prepared by the Committee and 
approved by the Board. 

The Audit Committee recognizes the importance of ensuring 
the independence of the Company’s independent Auditor both 
in fact and appearance. Each year the Audit Committee reviews 
and assesses the quality and efficiency of the service provided. 

The Audit Committee currently consists of myself as Chairman 
and Henry Turcan. I have the recommended qualifications and 
experience to act as Chairman of the audit committee. 

This is the eighth year that Mazars have acted as Independent 
Auditor, having been appointed in 2012. 

The Company has in place a whistle-blowing procedure to allow 
staff to raise, in confidence, any concerns about business 
practices. This procedure complements established internal 
reporting processes. 

It is the Company’s policy to conduct all of its business in an 
honest and ethical manner, and it has adopted a zero-tolerance 
approach to bribery and corruption. The Company is committed 
to acting professionally, fairly, and with integrity in business 
dealings and relationships. The Company’s anti-bribery and 
corruption procedures incorporate appropriate provisions to 
meet its obligations under the UK Bribery Act 2010. 

With regard to the Company’s financial statements, the Audit 
Committee reviews: 

•

•

the quality and acceptability of accounting policies and 
practices; 
the clarity of the disclosures and compliance with financial 
reporting standards and relevant financial and governance 
reporting requirements; 

• material areas in which significant judgements have been 

applied or there has been discussion with the Independent 
auditor, and 

• whether the Annual Report and Financial Statements, 

taken as a whole, present a fair, balanced and 
understandable body of information that provides the data 
necessary for shareholders to assess the Company’s 
performance, business model and strategy. 

The Audit Committee, through the Board, receives financial 
updates at each Board Meeting as well as regular financial 
reports throughout the year. The Board also carries out a 
detailed budget planning and review at the start of each 
financial year. This is monitored in conjunction with each Board 
financial review. 

Roles and Responsibilities 
The main role and responsibilities of the Audit Committee are 
to: 

• monitor the integrity of the Financial Statements and any 
formal announcements relating to financial performance; 
review the internal financial controls and the Company’s 
internal control and risk management systems; 

•

• make recommendations to the Board in relation to the 
appointment, reappointment or removal of the external 
auditor and approve remuneration and terms of 
engagement of the auditor; 
review the Independent Auditor’s independence and 
objectivity; and 
develop and implement the non-audit services policy. 

•

•

Achievement of its Roles and Responsibilities 
The Audit Committee met formally two times this year to 
consider half-year Interim Results and Prior Full Year Financial 
Statements. Additional meetings we held as necessary during 
the year to monitor progress of external audits and reviews, 
together with any unexpected corporate issues. 

The meetings of the Audit Committee are designed to facilitate 
and encourage communication among the Audit Committee 
members, the Company’s staff and the Company’s Independent 
Auditor, Mazars LLP. 

Members of the Committee meet the Independent Auditor 
regularly throughout the year (with and without Management 
present) to discuss the results of their examinations, the overall 
quality of the Company’s financial reporting, and the Company’s 
internal control environment (including internal control over 
financial reporting). In addition, the Audit Committee receives 
and reviews the Independent Auditor’s annual ‘Audit 
Completion Report’. 

The Company does not have an Internal Audit function. This, the 
Committee believes, is consistent with the Company’s stage of 
development. The need for the establishment of an Internal 
Audit function is monitored and it will be established when it is 
believed to be appropriate. 

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18

 
 
 
 
 
 
 
 
 
 
 
STRATEGIC REPORT

GOVERNANCE

FINANCIAL STATEMENTS

Financial Statements 
During 2019, the Audit Committee: 

•

•

• met with the External Auditors to review and approve the 
annual audit plan and receive their findings and report on 
the annual audit; 
considered significant issues and areas of judgement with 
the potential to have a material impact on the financial 
statements; 
considered the integrity of the published financial 
information and whether the Annual Report and Financial 
Statements taken as a whole are fair, balanced and 
understandable and provide the information necessary to 
assess the Group’s position and performance, business 
model and strategy; and 
reviewed and approved the interim 2019 and 2018 year 
end results and financial statements. 

•

Audit Committee Report 
This is the first year the Group has presented an Audit 
Committee Report. In future the content and detail of the Audit 
Committee Report may be expanded, and formal procedures 
will be put in place to assess the effectiveness of the Audit 
Committee’s role. 

Bryan Disher 

Chairman of the Audit Committee 

Date: 23 March 2020

19

remuneration committee report 

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Dear shareholder, 

As the Chairman of MMX’s Remuneration Committee, I present the Remuneration Committee Report for the year ended 
31 December 2019, which has been prepared by the Committee and approved by the Board. 

Remuneration policy 
The Company’s remuneration policy is focused on being able to attract, retain and incentivise management with the skills and expertise 
necessary to realise the Group’s objectives and ensure management’s interests are aligned with Shareholders’ interests. The Directors 
also recognise the importance of ensuring that all employees are engaged, incentivised and identify closely with the profitability of the 
Company. 

Roles and Responsibilities 
The Remuneration Committee is responsible for determining the remuneration of the Company’s Executive Directors based on agreed 
goals and objectives set out each year. In addition, the Remuneration committee seeks to link remuneration to individual and Company 
performance thereby creating a performance culture within the business. The Committee is responsible for overseeing the Company’s 
long-term incentive plans to ensure the sustained growth of the Company by attracting and retaining the necessary talent to delivery 
of shareholder value. 

The Committee also monitors market trends and developments in order to assess those relevant for the Group’s future remuneration 
schemes. 

Governance Process 
The Committee meets at least once a year and such other times as the Chair or any member of the Committee requests. 

Main Activities 
•
•

The Committee set CEO and CFO 2019 remuneration packages based on 2018 individual, Company and market performance; 
In relation to the long-term incentive plan, the committee set a three-year plan (covering 2019 to 2021) identifying Company cash 
generation targets in conjunction with total shareholder return; and 
2020 Company and individual goals were set at the end of the year. 

•

2020 Focus 
•
•
•
•

Assess Executive team performance against 2019 goals to determine bonus and long term incentive awards; 
Reviewing and setting the 2020 to 2022 cash generation targets in conjunction with total shareholder return. 
Providing guidance and recommendation on additional 2020 KPI’s; and 
Continuing to monitor the effectiveness of the current plans to deliver total shareholder value whilst providing adequate 
incentives for performance. 

Guy Elliott 

Chairman of the Remuneration Committee 

Date 23 March 2020 

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STRATEGIC REPORT

GOVERNANCE

FINANCIAL STATEMENTS

directors’ biographies 

Guy Elliott 
Non-Executive Chairman 

Toby Hall 
Chief Executive Officer 

Michael Salazar 
Chief Financial Officer 

Guy Elliott is an independent investor, 
corporate finance advisor and 
entrepreneur specializing in natural 
resources and Internet technologies. 
From 1993 to 2001 Mr. Elliott was a co-
founder of Croesus Capital Management, 
a multi-strategy hedge fund manager 
with $1 billion under management. Since 
2001, Mr. Elliott has been a co-founder of 
F3 Capital management, an alternative 
investments advisory that has specialized 
in early stage financings of resources and 
Internet technology companies. Mr. 
Elliott was a co-founder shareholder or 
Series A investor in many companies 
during the past 15 years including the 
following: Iwin, Tagworld, TLDH/Minds + 
Machines/MMX, Marathon PGM, 
Uramin, Royal Nickel, CDC/CRC, Polo 
Resources, Get Pager, Trax Retail and 
Collinear Networks.

Toby Hall is a highly experienced 
marketeer who has supported a series of 
fast growth public and private businesses 
in the Internet and natural resources 
sector over the last twenty years. In this 
capacity, he has been a strategic adviser 
to Minds + Machines Group Limited 
(MMX) since its inception. Following the 
successful launches of .miami and .law, 
Toby formally took over the 
responsibilities of Chief Marketing 
Officer for the Group in January 2016. 
On 22 February 2016, Toby was 
appointed Chief Executive Officer and 
has led the Group as it restructured into 
a pure-play registry and successfully 
opened up the China market through the 
launch of .vip which received Chinese 
Government MIIT approval in December 
2016. He divides his time between the 
US, UK, Europe and Asia.

Prior to joining MMX in December 2012, 
Michael was the gTLD Program Director 
at ICANN. He was responsible for 
developing the new department within 
ICANN to implement the gTLD 
operations programme and manage the 
execution of all operations. Prior to 
ICANN, Michael worked at KPMG for 
16 years, where he was a partner in the 
Advisory Services Group, responsible for 
the overall quality and execution of 
internal audit and advisory engagements 
for a diverse group of clients across a 
number of industries, including 
technology, media and entertainment, 
consumer products and manufacturing. 
He co-managed KPMG’s IT Advisory 
Services group within Los Angeles and 
Orange County. Prior to working in the 
Advisory Services Group, Michael spent 
considerable time working in KPMG’s 
International Tax practice.

21

directors’ biographies 
(continued)

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Henry Turcan 
Non-Executive Director 

Henry has worked in financial services 
since 1996, with a focus on equity capital 
markets. Having spent the majority of  
his career advising growth companies 
within investment banking, he switched 
to investment management when he 
joined Henderson Global Investors  
in 2015. In 2017, the funds managed  
by Volantis were transferred by 
Henderson to Lombard Odier Investment 
Management. Henry graduated with an 
MA (Hons) in Modern Languages from 
Edinburgh University and is a Member  
of the Securities Institute. Henry is a 
representative of the funds managed  
or sub-advised by Lombard Odier 
Investments Manager group entities, 
collectively one of the Company’s  
largest shareholders.

Bryan Disher 
Independent Non-Executive Director 
and Chair of the 
Audit-Committee 

Bryan Disher trained as a Chartered 
Professional Accountant, Chartered 
Accountant in Canada and enjoyed a 
successful career spanning over 37 years 
at PricewaterhouseCoopers (PwC), 
which he joined in 1978 and where he 
was appointed as a Partner in 1991. He 
held a number of senior positions in PwC 
Canada where he was Chair of the 
Partnership Board, and Chair of each of 
the Finance Committee, Governance 
Committee and Admissions Committee 
of the Board. He was also Managing 
Partner of PwC’s Ottawa office  
(2001 - 2008) and Ottawa Audit and 
Assurance Leader (1995 - 2001). His final 
role at PwC was Managing Partner of its 
Ukrainian practice between 2012 and 
2015.

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22

 
 
 
 
 
 
 
 
 
 
 
 
 
STRATEGIC REPORT

GOVERNANCE

FINANCIAL STATEMENTS

independent auditor’s report 

Opinion 
We have audited the financial statements of Minds + Machines Group Limited (the ‘parent company’) and its subsidiaries (the ‘group’) 
for the year ended 31 December 2019 which comprise the Group and Company Statements of Comprehensive Income, Group and 
Company Statements of Financial Position, Group and Company Cash Flow Statements, Group and Company Statements of Changes 
in Equity and notes to the financial statements, including a summary of significant accounting policies. The financial reporting 
framework that has been applied in their preparation is applicable law and International Financial Reporting Standards (IFRSs) as 
issued by the International Accounting Standard Board (IASB).  

In our opinion, the financial statements: 

•

•

give a true and fair view of the state of the group’s and of the parent company’s affairs as at 31 December 2019 and of the group’s 
profit and the parent company’s loss for the year then ended; and 
have been properly prepared in accordance with IFRSs as issued by the International Accounting Standard Board (IASB). 

Basis for opinion 
We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our 
responsibilities under those standards are further described in the Auditor’s responsibilities for the audit of the financial statements 
section of our report. We are independent of the group and parent company in accordance with the ethical requirements that are 
relevant to our audit of the financial statements in the UK, including the FRC’s Ethical Standard as applied to SME listed entities and we 
have fulfilled our other ethical responsibilities in accordance with these requirements. We believe that the audit evidence we have 
obtained is sufficient and appropriate to provide a basis for our opinion. 

The impact of uncertainties due to the COVID-19 coronavirus on our audit 
The Directors' view on the impacts of the COVID-19 coronavirus are disclosed on page 4. The full impact following the recent 
emergence of the global coronavirus is still unknown. It is therefore not currently possible to evaluate all the potential implications to 
the group’s and parent company’s trade, customers, suppliers and the wider economy. 

We considered the impacts of COVID-19 coronavirus on the group and parent company as part of our audit procedures, applying a 
standard firm wide approach in response to the uncertainty associated with the group’s and parent company's future prospects and 
performance. This included reviewing and evaluating the Director’s assessment of the impact of COVID-19 coronavirus on the group 
and parent company, including sensitivity analysis of the key underlying assumptions. Based on these procedures, we consider the 
Director’s view on the impacts of COVID-19 coronavirus, as disclosed on page 4, to be reasonable. 

However, no audit should be expected to predict the unknowable factors or all possible implications for the group and parent company 
and this is particularly the case in relation to COVID-19 coronavirus. 

Conclusions relating to going concern 
We have nothing to report in respect of the following matters in relation to which the ISAs (UK) require us to report to you where: 

•
•

the Directors’ use of the going concern basis of accounting in the preparation of the financial statements is not appropriate; or 
the Directors have not disclosed in the financial statements any identified material uncertainties that may cast significant doubt 
about the group’s or the parent company’s ability to continue to adopt the going concern basis of accounting for a period of at 
least twelve months from the date when the financial statements are authorised for issue. 

Key audit matters 
Key audit matters are those matters that, in our professional judgement, were of most significance in our audit of the financial 
statements of the current period and include the most significant assessed risks of material misstatement (whether or not due to fraud) 
we identified, including those which had the greatest effect on: 

•
•
•

the overall audit strategy; 
the allocation of resources in the audit; and 
directing the efforts of the engagement team. 

23

independent auditor’s report 
(continued)

Our response and key observations 

Our response:  
Our principal audit procedures were:  

on a sample basis, testing the split of revenue between the initial 
premium arising on sale of the domain name and the ongoing 
registry service; 

on a sample basis, testing domain registry service revenue 
recognised in the period and revenue deferred at the year-end by 
reference to the registration period covered by the contractual 
terms of service;  

reviewing the recognition policy for the new brand protection 
service to assess whether it is appropriate and compliant with 
IFRS 15; and  

on a sample basis, testing whether brand protection services 
revenue has been recognised in accordance with the stated 
accounting policy. 

Key observations:  
We consider the group’s revenue recognition policy to be 
appropriate and revenue has been recognised correctly in line with 
the stated accounting policy. 

Our response:  
Our principal audit procedures were:  

reviewing and evaluating management’s basis for the inclusion of 
multiple gTLDs within CGUs;  

considering the appropriateness of the key estimates of revenue 
growth and discount rate used in the value in use calculations; and  

performing sensitivity analysis to assess the impact of reasonable 
variations in the estimates of projected revenue growth and the 
discount rate used. 

Key observations:  
We consider that the: 

group’s inclusion of multiple gTLDs into certain CGUs is 
appropriate; 

estimates used in the value in use calculations are reasonable; and  

Directors’ conclusion that there is no requirement for further 
impairment of intangible assets is reasonable.

Key audit matter 

Revenue recognition 
The group’s accounting policy in respect of revenue recognition is 
set out in note 1(j) ‘Revenue Recognition’ on page 42.  

There is a risk of fraud in revenue recognition due to the potential to 
inappropriately shift the timing and basis of revenue recognition as 
well as the potential to record fictitious revenues or fail to record 
actual revenues. For the group, we consider this significant risk to 
arise as follows:  

the group records revenue immediately for the initial premium 
arising on the sale of certain domain names, while recurring fees are 
recognised over the period covered by the fee. There is a risk that 
inappropriate allocation of fees between the initial premium and 
recurring leading to inappropriate revenue recognition; 

the group recognises domain registry service revenue evenly over 
the relevant registration period. There is a risk that revenue relating 
to future periods is not appropriately deferred; and  

for the new brand protection service released during the year, the 
group has exercised judgement in establishing a policy for the 
recognition of revenue, as set out in note 2 on page 49, under which 
a proportion of revenue is recognised immediately, with the 
remainder recognised over the period covered by the contract. 
There is a risk that the revenue recognition policy for the new 
product is not compliant with IFRS 15, and a further risk that the 
policy is not correctly applied. 

Valuation of intangible assets 
Included on the group statement of financial position is goodwill of 
$2.8m and intangible assets of $81.5m. The group’s accounting 
policies in respect of intangible assets are set out in note 1(h) 
‘Goodwill’ on page 40, note 1(m) ‘Intangible assets’ on page 43  
note 1(n) ‘De-recognition of intangible assets’ on page 44 and 
note 1(p) Impairment of fixtures & equipment and intangible  
assets excluding goodwill’ on page 44.  

The Directors are required to perform an impairment review in 
respect of intangible assets on an annual basis. In performing their 
review, the Directors are required to assess the fair value of the 
intangible assets, being the higher of their market value and their 
value in use, within each identified Cash Generating Unit (CGU). In 
the absence of a readily available indicator of market value, the 
Directors have based their impairment review on calculations of the 
value in use of each CGU, based on projected future cash flows.  

The significance of the judgements and estimates made in calculating 
the value in use of each CGU gives rise to a risk that the value in use is 
overstated, and that intangible assets may be impaired below their 
carrying value in the financial statements. The Directors’ commentary 
on the judgements and estimates involved in the value in use 
calculations is set out in note 2 on page 48. Key estimates in the value 
in use calculations include projected revenue growth and the discount 
rate used to calculate the present value of projected future cash 
flows. In addition to these estimates, a key judgement made by the 
Directors is the determination of CGUs, being the smallest 
identifiable group of assets that generates cash inflows that are 
largely independent of the cash inflows from other assets or groups 
of assets. The group has determined that it is appropriate to include 
multiple gTLDs within certain CGUs.

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24

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
STRATEGIC REPORT

GOVERNANCE

FINANCIAL STATEMENTS

These matters were addressed in the context of our audit of the financial statements as a whole, and in forming our opinion thereon, 
and we do not provide a separate opinion on these matters. 

Our application of materiality 
The scope of our audit was influenced by our application of materiality. We set certain quantitative thresholds for materiality. These, 
together with qualitative considerations, helped us to determine the scope of our audit and the nature, timing and extent of our audit 
procedures on the individual financial statement line items and disclosures and in evaluating the effect of misstatements, both 
individually and on the financial statements as a whole. Based on our professional judgement, we determined materiality for the 
financial statements as a whole as follows: 

Group and parent company materiality

$1.3m

How we determined materiality 
The group’s strategy is to generate increasing revenues through exploitation of its asset base, which largely comprises intangible 
assets in the form of gTLDs. We therefore consider the group total asset value to be an appropriate basis for determining 
materiality.

Rationale for benchmark applied 
Having considered factors such as the group’s AIM listing and the absence of external debt at the year end, we determined 
materiality at 1.25% of the group total asset value.

Performance materiality – group and parent company 
We performed our audit procedures using a lower level of materiality - termed ‘performance materiality’ - which 
is set to reduce to an appropriate level the probability that the aggregate of uncorrected misstatements in the 
financial statements exceeds materiality for the financial statements as a whole. Having considered factors such 
as the group’s control environment, we set performance materiality at 65% of overall materiality.

Reporting threshold – group and parent company 
We agreed with the Audit Committee that we would report to that committee all identified corrected and 
uncorrected misstatements in excess of this level, together with differences below that level that, in our view, 
warranted reporting on qualitative grounds.

$0.8m

$0.04m

An overview of the scope of our audit 
As part of designing our audit, we determined materiality and assessed the risk of material misstatement in the financial statements. In 
particular, we looked at where the Directors made subjective judgements such as making assumptions on significant accounting 
estimates. 

We gained an understanding of the legal and regulatory framework applicable to the group and parent company, the structure of the 
group and the parent company and the industry in which they operate. We considered the risk of acts by the group and parent 
company which were contrary to the applicable laws and regulations including fraud. We designed our audit procedures to respond to 
those identified risks, including non-compliance with laws and regulations (irregularities) that are material to the financial statements. 
We focused on laws and regulations that could give rise to a material misstatement in the financial statements. 

We tailored the scope of our group audit to ensure that we performed sufficient work to be able to give an opinion on the financial 
statements as a whole. We used the outputs of a risk assessment, our understanding of the group’s and parent company’s accounting 
processes and controls and its environment, and considered qualitative factors in order to ensure that we obtained sufficient coverage 
across all financial statement line items. 

Our tests included, but were not limited to, obtaining evidence about the amounts and disclosures in the financial statements sufficient 
to give reasonable assurance that the financial statements are free from material misstatement, whether caused by irregularities 
including fraud or error, review of minutes of Directors’ meetings in the year and enquiries of management. As a result of our 
procedures, we did not identify any key audit matters relating to irregularities, including fraud (other than the key audit matter on 
revenue recognition outlined above). 

25

 
independent auditor’s report 
(continued)

The risks of material misstatement that had the greatest effect on our audit, including the allocation of our resources and effort, are 
discussed under “Key audit matters” within this report. 

Our group audit scope included an audit of the group and parent financial statements of Minds + Machines Group Limited. Based on 
our risk assessment, all entities within the group were subject to full scope audit performed by the group audit team. The group was 
considered to be a single component for the purposes of determining materiality, as all of the entities are engaged in the same business 
and use the same systems, processes and controls. All group entities, including the parent company, were therefore audited to the 
group materiality thresholds set out in “Our application of materiality” above. The group engagement team also tested the 
consolidation process and carried out analytical procedures to confirm our conclusion that there were no significant risks of material 
misstatement of the aggregated financial information. 

Other information 
The Directors are responsible for the other information. The other information comprises the information included in the Annual 
Report, other than the financial statements and our auditor’s report thereon. Our opinion on the financial statements does not cover 
the other information and, except to the extent otherwise explicitly stated in our report, we do not express any form of assurance 
conclusion thereon. 

In connection with our audit of the financial statements, our responsibility is to read the other information and, in doing so, consider 
whether the other information is materially inconsistent with the financial statements or our knowledge obtained in the audit or 
otherwise appears to be materially misstated. If we identify such material inconsistencies or apparent material misstatements, we are 
required to determine whether there is a material misstatement in the financial statements or a material misstatement of the other 
information. If, based on the work we have performed, we conclude that there is a material misstatement of this other information, we 
are required to report that fact. 

We have nothing to report in this regard. 

Responsibilities of Directors 
As explained more fully in the Directors’ responsibilities statement set out on page 11, the directors are responsible for the 
preparation of the financial statements and for being satisfied that they give a true and fair view, and for such internal control as the 
Directors determine is necessary to enable the preparation of financial statements that are free from material misstatement, whether 
due to fraud or error. 

In preparing the financial statements, the Directors are responsible for assessing the group’s and the parent company’s ability to 
continue as a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting 
unless the Directors either intend to liquidate the group or the parent company or to cease operations, or have no realistic alternative 
but to do so. 

Auditor’s responsibilities for the audit of the financial statements 
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material 
misstatement, whether due to fraud or error, and to issue an auditor’s report that includes our opinion. Reasonable assurance is a high 
level of assurance but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material 
misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in the 
aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of these financial 
statements. 

A further description of our responsibilities for the audit of the financial statements is located on the Financial Reporting Council’s 
website at www.frc.org.uk/auditorsresponsibilities. This description forms part of our auditor’s report. 

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26

 
 
 
 
 
 
 
 
 
 
 
STRATEGIC REPORT

GOVERNANCE

FINANCIAL STATEMENTS

Use of the audit report 
This report is made solely to the company’s members as a body in accordance with our engagement letter. Our audit work has been 
undertaken so that we might state to the company’s members those matters we are required to state to them in an auditor’s report and 
for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the 
company and the company’s members as a body for our audit work, for this report, or for the opinions we have formed. 

Mazars LLP 
Chartered Accountants 

Tower Bridge House 
St Katharine’s Way 
London 
E1W 1DD 

Date: 23 March 2020 

27

group statement of comprehensive income 
for the year ended 31 December 2019 

Revenue

Less: Partner payments

Revenue less partner payments

Cost of sales

Gross Profit

Gross Profit Margin %

Profit on contested gTLD applications

Operating expenses

Operating earnings before interest, taxation, depreciation  
and amortisation (Operating EBITDA)

Bad debt Expense

Onerous contract provision credit / (charge)

Foreign exchange Gain / (loss)

Gain on termination of lease (IFRS 16)

Profit on disposal of reseller (join.law)

Loss on disposal of fixed assets

Share based payments

Strategic review costs

Acquisition costs

Restructuring costs

Impairment loss on intangible assets

Share of results of joint ventures

Earnings / (Loss) before interest, taxation, depreciation, and  
amortisation (EBITDA)

Depreciation and amortisation charge

Finance revenue

Finance costs

Profit / (Loss) before taxation

Income tax (charge) / credit

Profit / (Loss) for the year

Year Ended
31 Dec 2019
$ 000’s

Year Ended 
31 Dec 2018 
$ 000’s 

Notes

4

5

18

20

22

23

16

25

14

17

6

14/15/23

8

9

18,942

(2,882)

16,060

(3,637)

12,423

77%

588

(6,040)

15,094 

(2,520) 

12,574 

(3,481) 

9,093 

72% 

480 

(5,526) 

6,971

4,047 

(1,433)

1,351

378

299

383

-

(1,272)

-

-

-

-

48

(2,112) 

(7,154) 

(342) 

- 

- 

(12) 

(1,153) 

(110) 

(595) 

(743) 

(4,145) 

4 

6,725

(12,315) 

(1,207)

9

(649)

4,878

(140)

4,738

(211) 

16 

(180) 

(12,690) 

54 

(12,636) 

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28

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
STRATEGIC REPORT

GOVERNANCE

FINANCIAL STATEMENTS

Other comprehensive income 

Items that may be reclassified subsequently to profit or loss: 

Currency translation differences

Items that will not be reclassified to profit or loss: 

Loss on fair value through other comprehensive income financial assets

Other comprehensive income for the year net of taxation

Total comprehensive income / (loss) for the year

Retained profit / (loss) for the year attributable to: 

Equity holders of the parent

Non-controlling interests

Total comprehensive income/(loss) for the year attributable to: 

Equity holders of the parent

Non-controlling interests

Earnings / (Loss) / per share (cents) 

From continuing operations 

Basic

Diluted

All operations are considered to be continuing. 

The notes set out on pages 38 to 76 form an integral part of these financial statements. 

Year Ended
31 Dec 2019
$ 000’s

Year Ended 
31 Dec 2018 
$ 000’s 

Notes

(680)

387 

(57)

(737)

(443) 

(56) 

4,001

(12,692) 

4,738

(12,652) 

-

16 

4,738

(12,636)  

4,001

(12,708) 

-

16 

4,001

(12,692) 

11

11

0.51

0.49

(1.68) 

(1.68) 

29

 
 
 
company statement of comprehensive 
income 
for the year ended 31 December 2019 

Revenue

Less: Partner payments

Revenue less partner payments

Cost of sales

Gross Profit

Gross Profit Margin %

Profit on contested gTLD applications

Operating expenses

Operating earnings before interest, taxation,  
depreciation and amortisation (Operating EBITDA)

Bad debt expense – trade receivables

Impairment of investment in subsidiaries/inter-company balance

Foreign exchange gain /(loss)

Gain on termination of Lease (IFRS 16)

Strategic review costs

Acquisition costs

Restructuring costs

Share based payments

Year Ended
31 Dec 2019
$ 000’s

Year Ended 
31 Dec 2018 
$ 000’s 

Notes

4

5

18

20

16

23

7,788

(1,505)

6,283

(2,585)

3,698

59%

588

(3,502)

8,395 

(1,013) 

7,382 

(2,274) 

5,108 

69% 

480 

(4,404) 

784

1,184 

(1,433)

(10,757)

(1,821) 

(25,883) 

230

59

-

-

-

(391) 

- 

(110) 

(595) 

(743) 

(969)

(1,090) 

Loss before interest, taxation, depreciation, and amortisation (EBITDA)

6

(12,086)

(29,449) 

Depreciation and amortisation charge

14/15/23

Finance revenue

Finance costs

Loss before taxation

Income tax

Loss for the year

8

9

Other comprehensive income 

Loss on fair value through other comprehensive income financial assets

Other comprehensive loss for the year net of taxation

Total comprehensive loss for the year

All operations are considered to be continuing. 

The notes set out on pages 38 to 76 form an integral part of these financial statements. 

(287)

9

(250)

(17) 

16 

(180) 

(12,614)

(29,630) 

-

- 

(12,614)

(29,630) 

(57)

(57)

(443) 

(443) 

(12,671)

(30,073) 

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STRATEGIC REPORT

GOVERNANCE

FINANCIAL STATEMENTS

group statement of financial position 
as at 31 December 2019

ASSETS 

Non-current assets 

Goodwill

Intangible assets

Fixtures and equipment

Right-of-use assets

Investments

Interest in joint ventures

Other long-term assets

Total non-current assets

Current assets 

Trade receivables

Prepayments and other receivables

Cash and cash equivalents

Total current assets

TOTAL ASSETS

LIABILITIES 

Current liabilities 

Trade and other payables

Deferred revenue

Onerous contract provision

Lease liabilities

Total current liabilities

Net current liabilities

Non-current liabilities 

Onerous contract provision

Lease liability

Total non-current liabilities

Total liabilities

NET ASSETS

Notes

31 Dec 2019
$ 000’s

31 Dec 2018 
$ 000’s 

13

14

15

23

17

18

20

20

19

21

21

22

23

22

23

2,828

81,494

68

2,673

-

480

185

2,828 

81,458 

59 

- 

57 

432 

435 

87,728

85,269 

3,864

3,626

6,583

14,073

101,801

4,614 

4,515 

10,367 

19,496 

104,765 

(5,835)

(13,662)

-

(907)

(9,629) 

(14,761) 

(2,914) 

- 

(20,404)

(27,304) 

(6,331)

(7,808) 

-

(2,860) 

(3,040)

(3,040)

- 

(2,860) 

(23,444)

(30,164) 

78,357

74,601 

31

 
 
 
 
 
 
 
group statement of financial position 
as at 31 December 2019 
(continued)

EQUITY 

Share capital

Share premium

Shares to be issued

Other reserves

Foreign exchange reserve

Retained earnings

Non-controlling interests

TOTAL EQUITY

Notes

31 Dec 2019
$ 000’s

31 Dec 2018 
$ 000’s 

24

12

-

80,217

-

(500)

904

(2,264)

78,357

-

78,357

- 

68,912 

11,745 

(443) 

1,584 

(6,871) 

74,927 

(326) 

74,601 

The notes set out on pages 38 to 76 form an integral part of these financial statements. 

These financial statements were approved by the Board of Directors on 23 March 2020 and signed on its behalf by: 

Toby Hall
Chief Executive Officer

Michael Salazar 
Chief Financial Officer 

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STRATEGIC REPORT

GOVERNANCE

FINANCIAL STATEMENTS

company statement of financial position 
as at 31 December 2019

ASSETS 

Non-current assets 

Intangible assets

Investment in subsidiaries

Right-of-use assets

Investments

Interest in joint ventures

Other-long term assets

Total non-current assets

Current assets 

Trade and other receivables

Prepayments and other receivables

Cash and cash equivalents

Total current assets

TOTAL ASSETS

LIABILITIES 

Current liabilities 

Trade and other payables

Deferred revenue

Lease liability

Total current liabilities

Net current (liabilities) / assets

Non-current liabilities 

Lease liability

Total non-current liabilities

Total Liability

NET ASSETS

EQUITY 

Share capital

Share premium

Shares to be issued

Other reserves

Retained earnings

TOTAL EQUITY

Year Ended
31 Dec 2019
$ 000’s

Year Ended 
31 Dec 2018 
$ 000’s 

Notes

14

16

23

17

18

20

20

19

21

21

23

23

24

12

39,543

41,697

672

-

520

185

39,407 

44,269 

- 

57 

520 

435 

82,617

84,688 

1,136

6,408

3,589

11,133

3,131 

8,761 

5,397 

17,289 

93,750

101,977 

(14,861)

(5,094)

(197)

(20,152)

(12,730) 

(4,222) 

- 

(16,952) 

(9,019)

337 

(797)

(797)

- 

- 

20,949

16,952 

72,801

85,025 

-

80,217

-

(500)

(6,916)

72,801

- 

68,912 

11,745 

(443) 

4,811 

85,025 

The notes set out on pages 38 to 76 form an integral part of these financial statements. 

These financial statements were approved by the Board of Directors on 23 March 2020 and signed on its behalf by: 

Toby Hall
Chief Executive Officer

Michael Salazar 
Chief Financial Officer 

33

 
 
 
 
 
 
 
 
 
group cash flow statement 
for the year ended 31 December 2019 

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Cash flows from operations 

Operating EBITDA

Adjustments for: 

Restructuring costs

Strategic review costs

Decrease in trade and other receivables and  
reclassification of restricted cash from other long-term assets

Decrease in trade and other payables

Payments towards Onerous contracts

Onerous contract final settlement

Withdrawal of gTLD applications

Foreign exchange loss

Net cash flow from operating activities

Cash flows from investing activities 

Sale of reseller (join.law)

Payments to acquire intangible assets

Payments to acquire fixtures & equipment

Interest received

Payments towards restructuring of contracts

Receipts from the disposal of tangible assets

Acquisition of subsidiary, net of cash acquired

Acquisition costs

Net cash flow from investing activities

Cash flows from financing activities 

Interest paid

Proceeds from / (repayment of) borrowings

Share buyback

Principal elements of lease payments

Net cash flow from financing activities

Net decrease in cash and cash equivalents

Cash and cash equivalents at beginning of period

Cash and cash equivalents at end of period

The notes set out on pages 38 to 76 form an integral part of these financial statements 

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Year Ended
31 Dec 2019
$ 000’s

Year Ended 
31 Dec 2018 
$ 000’s 

Notes

6,971

4,047 

-

-

407

(220)

(1,396)

(5,280)

148

101

731

383

(193)

(38)

9

-

-

-

-

(743) 

(110) 

97 

(1,241) 

- 

- 

120 

152 

2,322 

- 

(99) 

(20) 

16 

(811) 

2 

(9,136) 

(595) 

161

(10,643) 

(137)

(3,000)

(440)

(1,099)

(4,676)

(180) 

3,000 

- 

- 

2,820 

(3,784)

(5,501) 

10,367

6,583

15,868 

10,367 

22

22

16

14

15

12

8

21

25

23

19

 
 
 
 
 
 
 
 
 
 
 
          
 
 
 
 
STRATEGIC REPORT

GOVERNANCE

FINANCIAL STATEMENTS

company cash flow statement 
for the year ended 31 December 2019

Cash flows from operations 

Operating EBITDA

Adjustments for: 

Restructuring costs

Strategic review costs

Decrease in trade and other receivables and reclassification of  
restricted cash from other long-term assets

Decrease in trade and other payables

Withdrawal of gTLD applications

Foreign exchange loss

Net cash flow from operating activities

Cash flow from investing activities 

Interest received

Payments to acquire intangible assets

Acquisition of subsidiary

Acquisition Costs

Net cash flow from investing activities

Cash flows from financing activities 

Proceeds from / (repayment of) borrowings

Interest paid

Share buyback

Principal elements of lease payments

Net cash flow from financing activities

Net (decrease) / increase in cash and cash equivalents

Cash and cash equivalents at beginning of period

Cash and cash equivalents at end of period

The notes set out on pages 38 to 76 form an integral part of these financial statements 

Year Ended
31 Dec 2019
$ 000’s

Year Ended 
31 Dec 2018 
$ 000’s 

Notes

784

1,184 

-

-

1,815

(359)

148

(86)

2,302

9

(159)

-

-

(743) 

(110) 

1,341 

(1,105) 

120 

(75) 

612 

16 

- 

(10,000) 

(595) 

(150)

(10,579) 

(3,000)

(137)

(440)

(383)

(3,960)

(1,808)

5,397

3,589

3,000 

(180) 

- 

- 

2,820 

(7,057) 

12,454 

5,397 

14

16

21

8

23

19

35

 
 
 
group statement of changes in equity 
for the year ended 31 December 2019 

At 1 January 2018

Profit / (loss) for the period

Other comprehensive income

Total comprehensive (loss) / income

Additions to share premium

Shares to be issued

Credit to equity for equity-settled  
share-based payments

Adjustments arising from change in  
non-controlling interest

As at 31 December 2018

Change in accounting policy (Note 23)

Restated as at 1 January 2019

Profit for the period

Other comprehensive income

Total comprehensive (loss) / income

Additions to share premium

Share buy back

Credit to equity for equity-settled  
share-based payments

Adjustments arising from change in  
non-controlling interest

As at 31 December 2019

Share
Capital
$ 000’s

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

Share
premium
reserve
$ 000’s

60,060

-

-

-

8,852

-

-

-

-

-

-

-

-

11,745

-

-

Shares
to be
issued
$ 000’s

Other
Reserves
$ 000’s

Foreign 
currency
translation
reserve
$ 000’s

Retained
earnings
$ 000’s

1,197

4,367

Total
$ 000’s

65,624

-

-

(443)

(443)

-

-

-

-

-

387

387

(12,652)

(12,652)

-

(56)

(12,652)

(12,708)

-

-

-

-

-

-

8,852

11,745

1,150

1,150

264

264

68,912

11,745

(443)

1,584

(6,871)

74,927

-

-

68,912

11,745

-

-

-

-

-

-

11,745

(11,745)

(440)

-

-

80,217

-

-

-

-

-

(443)

-

(57)

(57)

-

-

-

-

-

1,584

-

(680)

(680)

-

-

-

-

(1,406)

(8,277)

4,738

-

4,738

-

-

(1,406)

73,521

4,738

(737)

4,001

-

(440)

1,275

1,275

-

-

(500)

904

(2,264)

78,357

Non-
controlling
interest
$ 000’s

(70)

16

-

16

-

-

-

(272)

(326)

-

(326)

-

-

-

-

-

Total 
equity 
$ 000’s 

65,554 

(12,636) 

(56) 

(12,692) 

8,852 

11,745 

1,150 

(8) 

74,601 

(1,406) 

73,195 

4,738 

(737) 

4,001 

- 

(440) 

1,275 

326

-

326 

78,357 

• Share premium – This reserve includes any premiums received on issue of share capital. Any transaction costs associated with the 

issue of shares are deducted from share premium 

• Shares to be issued – This reserve represents shares to issued arising from the acquisition of ICM Registry, LLC. The share were 

issued in January 2019 (Note 24) 

• Other reserves – This reserve represents the gain and losses arising from assets designated as held for sale and marked at fair value 

through OCI. 

• Foreign currency reserve – This reserve represents gains and losses arising on the translation of foreign operations into the Group’s 

presentation currency. 

• Retained earnings – This reserve represents the cumulative profits and losses of the Group. 

• Non-controlling interests reserve – This reserve represents the share of the interest held by the non-controlling shareholders of the 

subsidiary undertakings. 

The notes set out on pages 38 to 76 form an integral part of these financial statements. 

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company statement of changes in equity 
for the year ended 31 December 2019

At 1 January 2018

Loss for the period

Other comprehensive loss

Total comprehensive loss

Additions to share premium

Shares to be issued

Credit to equity for equity-settled  
share based payments

As at 31 December 2018

Change in accounting policy (Note 23)

Restated as at 1 January 2019

Loss for the period

Other comprehensive income / (loss)

Total comprehensive loss

Additions to share premium

Share buyback

Credit to equity for equity-settled  
share based payments

As at 31 December 2019

Share
Capital
$ 000’s

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

Share 
premium
reserve
$ 000’s

60,060

-

-

-

8,852

-

-

Shares
to be issued
$ 000’s

Other
Reserves
$ 000’s

-

-

-

-

-

11,745

-

-

-

(443)

(443)

-

-

-

68,912

11,745

(443)

-

-

-

-

-

-

-

-

-

-

11,745

(440)

-

80,217

(11,745)

-

-

-

-

-

-

(57)

(57)

-

-

-

(500)

Retained
earnings
$ 000’s

33,299

(29,630)

-

Total 
$ 000’s 

93,359 

(29,630) 

(443) 

(29,630)

(30,073) 

-

-

1,142

4,811

(387)

4,424

8,852 

11,745 

1,142 

85,025 

(387) 

84,638 

(12,614)

(12,614) 

-

(57) 

(12,614)

(12,671) 

-

-

- 

(440) 

1,274

(6,916)

1,274 

72,801 

• Share premium – This reserve includes any premiums received on issue of share capital. Any transaction costs associated with the 

issue of shares are deducted from share premium 

• Shares to be issued – This reserve represents shares to issued arising from the acquisition of ICM Registry, LLC. The share were 

issued in January 2019 (Note 24). 

• Other reserves – This reserve represents the gain and losses arising from assets designated as held for sale and marked at fair value 

through OCI. 

• Retained earnings – This reserve represents the cumulative profits and losses of the Company. 

The notes set out on pages 38 to 76 form an integral part of these financial statements.

37

 
 
 
notes to the financial statements 
for the year ended 31 December 2019

1 Summary of Significant Accounting Policies 
(a) General information 

Minds + Machines Group Limited is a company registered in the British Virgin Islands under the BVI Business Companies Act 
2004 with registered number 1412814. The Company’s ordinary shares are traded on the AIM market operated by the London 
Stock Exchange. The nature of the Group’s operations and its principal activities are set out in note 3. 

(b) Basis of preparation 

The Group’s and Company’s financial statements have been prepared in accordance with International Financial Reporting 
Standards (IFRS) as issued by the International Accounting Standard Board (IASB). These financial statements are presented in US 
Dollars and rounded to the nearest thousand. Foreign operations are included in accordance with the policies set out in note 1(l). 

(c) Basis of consolidation 

The consolidated financial information incorporates the results of the Company and entities controlled by the Company (its 
subsidiaries) (the “Group”) made up to 31 December each year. Control is achieved when the Company: 

• has the power over the investee; 
• is exposed or has rights, to variable return from its involvement with the investee; and 
• has the ability to use its power to affect its returns. 

The Company reassesses whether or not it controls an investee if facts and circumstances indicate that there are changes to one 
or more of the three elements of control listed above. 

Consolidation of a subsidiary begins when the Company obtains control over the subsidiary and ceases when the Company loses 
control of the subsidiary. Specifically, the results of subsidiaries acquired or disposed of during the year are included in the 
consolidated income statement from the date the Company gains control until the date when the Company ceases to control the 
subsidiary. 

Profit or loss and each component of other comprehensive income are attributed to the owners of the Company and to the 
non-controlling interests. Total comprehensive income of the subsidiaries is attributed to the owners of the Company and to the 
non-controlling interests even if this results in the non-controlling interests having a deficit balance. 

Where necessary, adjustments are made to the financial statements of subsidiaries to bring the accounting policies used into line 
with the Group’s accounting policies. 

All intragroup assets and liabilities, equity, income, expenses and cash flows relating to transactions between the members of the 
Group are eliminated on consolidation. 

Non-controlling interests in subsidiaries are identified separately from the Group’s equity therein. Those interests of non-
controlling shareholders that are present ownership interests entitling their holders to a proportionate share of net assets upon 
liquidation may initially be measured at fair value or at the non-controlling interests’ proportionate share of the fair value of the 
acquiree’s identifiable net assets. The choice of measurement is made on an acquisition-by-acquisition basis. Other non-
controlling interests are initially measured at fair value. Subsequent to acquisition, the carrying amount of non-controlling 
interests is the amount of those interests at initial recognition plus the non-controlling interests’ share of subsequent changes in 
equity. Total comprehensive income is attributed to non-controlling interests even if this results in the non-controlling interests 
having a deficit balance. 

Changes in the Group’s interests in subsidiaries that do not result in a loss of control are accounted for as equity transactions. The 
carrying amount of the Group’s interests and the non-controlling interests are adjusted to reflect the changes in their relative 
interests in the subsidiaries. Any difference between the amounts by which the non-controlling interests are adjusted and the fair 
value of the consideration paid or received is recognized directly in equity and attributable to the owners of the Company. 

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When the Group loses control of a subsidiary, the gain or loss on disposal recognized in profit or loss is calculated as the difference 
between the aggregate of the fair value of the consideration received and the fair value of any retained interest and the previous 
carrying amount of the assets (including goodwill), less liabilities of the subsidiary and any non-controlling interests. All amounts 
previously recognized in other comprehensive income in relation to that subsidiary are accounted for as if the Group had directly 
disposed of the related assets or liabilities of the subsidiary (i.e. reclassified to profit or loss or transferred to another category of 
equity as specified / permitted by applicable IFRS). The fair value of any investment retained in the former subsidiary at the date 
when control is lost is regarded as the fair value on initial recognition for subsequent accounting under IFRS 7 Financial 
Instruments: Recognition and Measurement or, when applicable, the costs on initial recognition of an investment in an associate or 
jointly controlled entity. 

When a separate identifiable segment meets the definition of Discontinued Operations (i.e. when agreement has either been 
reached to sell a component of the Group’s business or the sale has taken place in the reporting period), results of that segment 
are accounted for, in line with those applicable accounting standards, as discontinued operations on the Group Statement of Total 
Comprehensive Income. Prior period results are also disclosed on a like for like basis. Any assets in still held by the Group at the 
end of the reporting period are in respect of these discontinued operations are classified as held for sale in the Group Statement 
of Financial Position. 

(d) Statement of compliance with IFRS 

The Group’s and Company’s financial statements have been prepared in accordance with International Financial Reporting 
Standards (IFRS) as issued by the International Accounting Standards Board (IASB). 

New and amended standards adopted by the group 
i)

The Group has applied the following standards and amendments for the first time for their annual reporting period 
commencing 1 January 2019: 

IFRS 16

Leases 
The group had to change its accounting policies as a result of adopting IFRS 16. The group elected to adopt IFRS 
16 using the modified retrospective approach. Under this approach comparative information is not restated. This 
is disclosed in note 23. 

The other amendments not listed above did not have any impact on the amounts recognized in prior periods and 
are not expected to significantly affect the current or future periods. 

ii)

New standards and interpretations not yet adopted 
At the date of authorization of these financial statements, several new, but not yet effective, Standards and amendments to 
existing Standards, and Interpretations have been published by the IASB. None of these Standards or amendments to existing 
Standards have been adopted early by the Group. Management anticipates that all relevant pronouncements will be adopted 
for the first period beginning on or after the effective date of the pronouncement. New Standards, amendments and 
Interpretations not adopted in the current year have not been disclosed as they are not expected to have a material impact on 
the Group’s financial statements. 

(e) Going concern 

The Directors have, at the time of approving the financial statements, a reasonable expectation that the Company and the Group 
have adequate resources to continue in operational existence for the foreseeable future. At the year end, the Group had current 
assets of $14.1m and current liabilities (excluding deferred revenue) of $6.8m and therefore net current assets (excluding 
deferred revenue) of $7.3m including $6.6 million held as cash and cash equivalents.  

In making this assessment the Directors have prepared cash flow forecasts taking into account current trading levels. The 
Directors have also considered the impact of the coronavirus to the business and has performed a sensitivity analysis to the cash 
flow forecasts. Performing such sensitivity analysis shows that the Group still has adequate resources to continue in operational 
existence for the foreseeable future and therefore as a going concern. 

39

notes to the financial statements 
for the year ended 31 December 2019 
(continued)

Thus, they continue to adopt the going concern basis of accounting in preparing the financial statements. The group actively 
manages the working capital requirements and has enough funds to meet the cash flow requirements. 

(f) Business combinations 

Acquisition of subsidiaries and businesses are accounted for using the acquisition method. The consideration transferred in a 
business combination is measured at fair value, which is calculated as the sum of the acquisition-date fair values of assets 
transferred by the Group, liabilities incurred by the Group to the former owners of the acquiree and the equity interest issued by 
the Group in exchange for control of the acquire. Acquisition-related costs are recognized in profit or loss as incurred. 

At the acquisition date, the identifiable assets acquired, and the liabilities assumed are recognized at their fair value at the 
acquisition date, except that: 

• deferred tax assets of liabilities and assets or liabilities related to employee benefits arrangement are recognized and measured 

in accordance with IAS 12 Income Taxes and IAS 19 Employee Benefits respectively; and 

• assets (or disposal groups) that are classified as held for sale in accordance with IFRS 5 Non-current Assets Held for Sale and 

Discontinued Operations are measured in accordance with that Standard. 

Goodwill is measured as the excess of the sum of the consideration transferred, the amount of any non-controlling interests in the 
acquiree, and the fair value of the acquirer’s previously held equity interest in the acquiree (if any) over the net of the acquisition-
date amounts of the identifiable assets acquired and liabilities assumed. 

(g) Joint ventures 

A joint venture is an entity where the Group has joint control and has rights to the net assets of the arrangement. The Group has 
interests in joint ventures, which are jointly controlled entities, whereby the ventures have a contractual arrangement that 
establishes joint control over the economic activities of the entity. The contractual agreement requires unanimous agreement for 
financial and operating decisions among ventures. 

The Group’s interests in jointly controlled entities are accounted for by using the equity method. Under the equity method, the 
investment in the joint ventures is carried in the statement of financial position at cost plus post acquisition changes in the Group’s 
share of net assets of the joint venture. The income statement reflects the share of the results of operations of the joint venture. 
The financial statements of the joint venture are prepared for the same reporting period as the Group. Adjustments are made 
where necessary to bring the accounting policies in line with those of the Group. 

Losses on transactions are recognized immediately if the loss provides evidence of a reduction in the net realizable value of 
current assets or an impairment loss. The joint venture is accounted for using the equity method until the date on which the Group 
ceases to have joint control over the joint venture. 

Upon loss of joint control, the Group measures and recognizes its remaining investment at its fair value. Any difference between 
the carrying amount of the former jointly controlled entity upon loss of joint control and the fair value of the remaining investment 
and proceeds on disposal are recognized in profit or loss. When the remaining investment constitutes significant influence, it is 
accounted for as investment in an associate. 

(h) Goodwill 

Goodwill is initially recognized and measured as set out in note 1(f). 

Goodwill is not amortized but is reviewed for impairment at least annually. For the purpose of impairment testing, goodwill is 
allocated to each of the Group’s cash-generating units expected to benefit from the synergies of the combination. Cash-generating 
units to which goodwill has been allocated are tested for impairment annually, or more frequently when there is an indication that 
the unit may be impaired. If the recoverable amount of the cash-generating unit is less than the carrying amount of the unit, the 
impairment loss is allocated first to reduce the carrying amount of any goodwill allocated to the unit and then to other assets of 

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the unit pro-rata on the basis of the carrying amount of each asset in the unit. An impairment loss recognized for goodwill is not 
reversed in a subsequent period. 

On disposal of a subsidiary, the attributable amount of goodwill is included in the determination of the profit or loss on disposal. 

(i) Leases (the group as a lessee) (effective 1 January 2019) 

The Group has applied IFRS 16 using the modified retrospective approach and therefore comparative information has not been 
restated. This means comparative information is still reported under IAS 17 and IFRIC 4. 

The Group as a lessee 
For any new contracts entered into on or after 1 January 2019, the Group considers whether a contract is, or contains a lease. A 
lease is defined as ‘a contract, or part of a contract, that conveys the right to use an asset (the underlying asset) for a period of time 
in exchange for consideration’. To apply this definition the Group assesses whether the contract meets three key evaluations which 
are whether: 

• the contract contains an identified asset, which is either explicitly identified in the contract or implicitly specified by being 

identified at the time the asset is made available to the Group 

• the Group has the right to obtain substantially all of the economic benefits from use of the identified asset throughout the 

period of use, considering its rights within the defined scope of the contract 

• the Group has the right to direct the use of the identified asset throughout the period of use. 

Measurement and recognition of leases as a lessee 
At lease commencement date, the Group recognises a right-of-use asset and a lease liability on the balance sheet. The right-of-use 
asset is measured at cost, which is made up of the initial measurement of the lease liability, any initial direct costs incurred by the 
Group, an estimate of any costs to dismantle and remove the asset at the end of the lease, and any lease payments made in 
advance of the lease commencement date (net of any incentives received). 

The Group depreciates the right-of-use assets on a straight-line basis from the lease commencement date to the earlier of the end 
of the useful life of the right-of-use asset or the end of the lease term. The Group also assesses the right-of-use asset for 
impairment when such indicators exist. 

At the commencement date, the Group measures the lease liability at the present value of the lease payments unpaid at that date, 
discounted using the interest rate implicit in the lease if that rate is readily available or the Group’s incremental borrowing rate. 

Lease payments included in the measurement of the lease liability are made up of fixed payments (including in substance fixed), 
variable payments based on an index or rate, amounts expected to be payable under a residual value guarantee and payments 
arising from options reasonably certain to be exercised. 

Subsequent to initial measurement, the liability will be reduced for payments made and increased for interest. It is remeasured to 
reflect any reassessment or modification, or if there are changes in in-substance fixed payments. 

When the lease liability is remeasured, the corresponding adjustment is reflected in the right-of-use asset, or profit and loss if the 
right-of-use asset is already reduced to zero. 

The Group has elected to account for short-term leases and leases of low-value assets using the practical expedients. Instead of 
recognising a right-of-use asset and lease liability, the payments in relation to these are recognised as an expense in profit or loss 
on a straight-line basis over the lease term. On the statement of financial position, right-of-use assets have been included in 
property, plant and equipment and lease liabilities have been included in trade and other payables. 

41

notes to the financial statements 
for the year ended 31 December 2019 
(continued)

(j) Revenue recognition 

The Group and Company recognize revenue to depict the transfer of promised goods or services to customers an amount that 
reflects the consideration to which the entity expects to be entitled in exchange for those goods or services. Specifically, the Group 
and Company follow these steps; 

1.
2.
3.
4.
5.

Identify the contract(s) with a customer 
Identify the performance obligations in the contract 
Determine the transaction price 
Allocate the transaction price to the performance obligations in the contract 
Recognize revenue when (or as) the entity satisfies a performance obligation 

Registry revenue 
Registry revenue arise from the sale of domain names (fixed fees charged to registrars for the initial registration or renewals of the 
domain name) and from the sale of brand protection services (i.e. AdultBlock). 

• Revenue from the sale of domain names 

Revenue from the sale of domain names arise from fixed fees charged to registrars for the initial registration and renewal. 

Where the fee from the initial registration matches the fee from the renewal, the fee from both the initial registration and 
renewal is recognized on a straight-line basis over the registration term. 

Where the fee from the initial registration is higher than the renewal fee (arising mainly from ‘premium names’), the ‘premium’ 
(the difference between the first-year fee and ongoing renewal fee) is recognized as revenue immediately with the balance 
recognized on a straight-line basis over the registration period. The renewal fee carries on being recognized on a straight-line 
basis as well. 

Fees from renewals are deferred until the new incremental period commences. 

• Revenue from the sale of brand protection services 

Revenue from the sale of brand protection services arises from fixed fees charged to registrars both for the initial registration 
and renewal. The fee from the initial registration typically matches the fee from the renewal, subject to promotional discounts. 

Revenue for such fees is recognised using the output method as prescribed by IFRS 15. Revenue is recognised on the basis of 
direct measurement of the value provided to the underlying customer by considering the identified milestones achieved, as 
follows: 

• verification – occurs at the initial registration and renewals thereafter to ensure that the customer has the right to the label 

being protected; 

• variants – where purchased, this is a one-time event at the time of registration to create the complete list of confusingly 

similar labels being protected; and 

• blocking – an ongoing service to ensure that the label (and where applicable, its variants) is blocked from being registered as a 

domain name over the registration and renewal period. 

A percentage of the registration or renewal fee is allocated to each milestone and recognised as revenue when the milestone is 
reached either at a point in time (verification and creation of variants) or over time (blocking) on a straight-line basis. 

Rendering of services (Registry service provider (“RSP”) revenue and consultancy services) 
Revenue is generated by providing RSP and consultancy services over a period of time. Fees for these services are deferred 
and/or accrued and recognized as performance occurs, typically on a straight-line basis over that period. 

(k) Partner payments 

Partner payments represents the expense relating to certain TLDs where royalty and similar payments are required to be made, 
including any minimum revenue guarantees. 

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Such payments are based on the Group’s and Company’s billing and are deferred in line with accounting revenue. 

(l) Foreign currencies 

Functional and presentation currency 
The individual financial statements of each Group company are presented in the currency of the primary economic environment in 
which it operates (its functional currency). For the purpose of the consolidated financial statements, the results and financial 
position of each Group company is expressed in US Dollars, which is the presentation currency for the consolidated financial 
statements. The Company’s functional currency is US Dollars. 

Transactions and balances 
In preparing the financial statements of the individual companies, transactions in currencies other than the entity’s functional currency 
(foreign currencies) are recognized at the rates of exchange prevailing on the dates of transactions. At each balance sheet date, 
monetary assets and liabilities that are denominated in foreign currencies are retranslated at the rate prevailing at that date. Non-
monetary items carried at fair value that are denominated in foreign currencies are translated at the rates prevailing at the date when 
the fair value was determined. Non-monetary items that are measured at historical cost in foreign currencies are not retranslated. 

Exchange differences are recognized in profit and loss in the period in which they arise. 
For the purpose of presenting consolidated financial statements, the assets and liabilities of the Group’s foreign operations are 
translated at exchange rates prevailing on the balance sheet date. Income and expense items are translated at the average 
exchange rates for the period, unless exchange rates fluctuate significantly during that period, in which case the exchange rates at 
the date of the transactions are used. Exchange differences arising, if any, are recognized in other comprehensive income and 
accumulated in equity (attributed to non-controlling interests as appropriate). 

On the disposal of a foreign operation (i.e. a disposal of the Group’s entire interest in a foreign operation, or a disposal involving 
loss of control over a subsidiary that includes a foreign operation, loss of joint control over a jointly controlled entity that includes 
a foreign operation, or loss of significant influence over an associate that includes a foreign operation), all of the accumulated 
exchange differences in respect of that operation attributable to the Group are reclassified to profit or loss. 

In addition, in relation to a partial disposal of a subsidiary that includes a foreign operation that does not result in the Group losing 
control over the subsidiary, the proportionate share of accumulated exchange differences are re-attributed to non-controlling 
interests and are not recognized in profit or loss. For all other partial disposals (i.e. partial disposals of associates or joint 
arrangements that do not result in the Group losing significant influence or joint control), the proportionate share of the 
accumulated exchange differences is reclassified to profit or loss. 

(m) Intangible assets 

Intangible assets acquired separately 
Intangible assets with finite useful lives that are acquired separately are carried at cost less accumulated amortization and 
accumulated impairment losses. Amortization is recognized on a straight-line basis over their estimated useful lives. The 
estimated useful life and amortization method are reviewed at the end of each reporting period, with the effect of any changes in 
estimate being accounted for on a prospective basis. Intangible assets with indefinite useful lives that are acquired separately are 
carried at cost less accumulated impairment loss. 

Internally generated intangible assets – research and development expenditure 
Expenditure on research activities is recognized as an expense in the period in which it is incurred. 

An internally generated intangible asset arising from the development (or from the development phase) of an internal project is 
recognized if, and only if all of the following conditions have been demonstrated: 

• the technical feasibility of completing the intangible asset so that it will be available for use or sale; 
• the intention to complete the intangible asset and use or sell it; 
• the ability to use or sell the intangible asset; 
• how the intangible asset will generate probable future economic benefits; 

43

notes to the financial statements 
for the year ended 31 December 2019 
(continued)

• the availability of adequate technical, financial and other resources to complete the development and to use or sell the 

intangible asset; and 

• the ability to measure reliably the expenditure attributable to the intangible asset during its development. 

The amount initially recognized for internally generated intangible assets is the sum of the expenditure incurred from the date 
when the intangible asset first meets the recognition criteria listed above. Where no internally generated intangible asset can be 
recognized, development expenditure is recognized in profit or loss in the period in which it is incurred. 

Subsequent to initial recognition, internally generated intangible assets are reported at cost less accumulated amortization and 
accumulated impairment losses, on the same basis as intangible assets that are acquired separately. 

Useful live and amortisation 
Amortization is recognized so as to write off the cost of assets less their residual values over their useful lives, using the straight-
line method, on the following basis. 

• Generic Top Level Domains – indefinite life (not amortized) 
• Contractual based intangible assets – indefinite life (not amortized) 
• Software and development costs – over 3 years or over its useful life (as below) 

Software and development costs are amortized over their useful economic life. The amortization period and the amortization 
method for an intangible asset with a finite useful life are reviewed when circumstances indicate a change to its useful life. 
Changes in the expected useful life are accounted for by charging the amortization period and treated as a change in accounting 
estimate. 

(n) De-recognition of intangible assets 

An intangible asset is de-recognized on disposal, or when no future economic benefits are expected from use or disposal. Gains 
and losses arising from de-recognition of an intangible asset, measured as the difference between the net disposal proceeds and 
the carrying amount of the asset, are recognized in profit or loss when the asset is de-recognized. 

(o) Fixtures and equipment 

Fixtures and equipment is stated at cost less accumulated depreciation and any accumulated impairment losses. Depreciation is 
recognized so as to write off the cost or valuation of assets less their residual values over their useful lives, using the straight line 
method, on the following basis. 

• Fixtures and equipment – over 3 to 5 years 

(p)

Impairment of fixtures and equipment and intangible assets excluding goodwill 
At each balance sheet date, the Group reviews the carrying amounts of its tangible and intangible assets to determine whether 
there is any indication that those assets have suffered an impairment loss. If any such indication exists, the recoverable amount of 
the asset is estimated to determine the extent of the impairment loss (if any). Where the asset does not generate cash flows that 
are independent from other assets, the group estimates the recoverable amount of the cash-generating unit to which the asset 
belongs. When a reasonable and consistent basis of allocation can be identified, corporate assets are also allocated to individual 
cash-generating units, or otherwise they are allocated to the smallest group of cash-generating units for which a reasonable and 
consistent allocation basis can be identified. 

Recoverable amount is the higher of fair value less cost to sell and value in use. In assessing value in use, the estimated future cash 
flows are discounted to their present value using a pre-tax discount rate that reflects current market assessments of the time 
value of money and the risks specific to the asset for which estimates of future cash flows have not been adjusted. 

If the recoverable amount of an asset (or cash-generating unit) is estimated to be less that its carrying amount, the carrying 
amount of the asset (or cash-generating unit) is reduced to its recoverable amount. An impairment loss is recognized immediately 
in profit or loss. 

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Where an impairment loss subsequently reverses, the carrying amount of the asset (or cash-generating unit) is increased to the 
revised estimate of its recoverable amount, but so that the increased carrying amount does not exceed the carrying amount that 
would have been determined had no impairment loss been recognized for the asset (or cash-generating unit) in prior years. A 
reversal of an impairment loss is being recognized immediately in profit or loss. 

(q) Finance costs/revenue 

Interest expenses are recognized using the effective interest method. 

Finance revenue is recognized using the effective interest method. 

(r) Financial instruments 

Financial assets and financial liabilities are recognized in the Group’s balance sheet when the Group becomes party to the 
contractual provision of the instrument. 

Financial assets and financial liabilities are initially measured at fair value. Transaction costs that are directly attributable to the 
acquisition or issue of financial assets and financial liabilities (other than financial assets and financial liabilities at fair value 
through profit or loss) are added to or deducted from the fair value of the financial assets or liabilities, as appropriate, on initial 
recognition. Transaction costs directly attributable to the acquisition of financial assets or financial liabilities at fair value through 
profit of loss are recognized immediately in profit or loss. 

Financial assets 
All financial assets are recognized and derecognized on a trade date where the purchase or sale of a financial asset is under a 
contract whose terms require delivery of the financial assets within the timeframe established by the market concerned, and are 
initially measured at fair value, plus transaction costs, except for those financial assets classified as at fair value through profit or 
loss, which are initially measured at fair value. 

Financial assets are classified into the following specified categories: ‘investments in equity instruments designated at FVTOCI’ 
and ‘financial assets at amortized cost’. The classification depends on the nature and purpose of the financial assets and is 
determined at the time of initial recognition. 

Effective interest method 
The effective interest method is a method of calculating the amortized cost of a debt instrument and of allocating interest income 
over the relevant period. The effective interest rate is the rate that exactly discounts estimates future cash receipts (including all 
fees and points paid or received that form an integral part of the effective interest rate, transaction costs and other premium or 
discounts) through the expected life of the debt instrument, or, where appropriate, a shorter period, to the net carrying amount on 
initial recognition. 

Income is recognized on an effective interest basis for debt instrument. 

Financial assets at amortized cost 
Trade receivables, loans and other receivables that have fixed or determinable payments that are not quoted in an active market 
are classified as ‘financial assets at amortized cost’. These assets are measured at amortized cost using the effective interest 
method, less Impairment. Interest income is recognized by applying the effective interest rate, except for short-term receivables 
when recognition of interest would not be material. 

Financial assets at amortized cost include cash and cash equivalents. Cash and short-term deposits in the balance sheet comprise 
cash at bank and in hand and short-term deposits with an original maturity of three months or less. For the purposes of the Cash 
Flow Statement, cash and cash equivalents consist of cash and cash equivalents as defined above, net of outstanding bank 
overdrafts. 

Investments in equity instruments designated as FVTOCI 
Investments in equity instruments designated as FVTOCI are non-derivatives that are designated as FVTOCI. Changes to the 
value of investments in equity instruments are accounted for through OCI. 

45

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notes to the financial statements 
for the year ended 31 December 2019 
(continued)

Listed shares held by the Group that are traded in an active market are classified as being investments in equity instruments and 
are stated at fair value. Gains and losses arising from changes in fair value are recognized in OCI and accumulated in the other 
reserve. Dividends from investments in equity instruments are recognized in profit or loss when the Group’s right to receive the 
dividends is established. 

Impairment of financial assets 
Financial assets are assessed for indicators of impairment at each balance sheet date. Financial assets are impaired where there is 
objective evidence that, as a result of one or more events that occurred after the initial recognition of the financial asset, the 
estimated future cash flows of the investment have been affected. 

For all other financial assets objective evidence of impairment could include: 

• significant financial difficulty of the issuer or counterparty; or 
• default of delinquency in interest or principal payments; or 
• it becoming probable that the borrower will enter bankrupt or financial re-organization. 

For financial assets carried at amortized cost, the amount of the impairment is based on expected credit losses assessed on the 
management’s historic experience of losses and factoring in any macro-economic factors. 

The carrying amount of the financial asset is reduced by the impairment loss directly for all financial assets with the exception of 
trade receivables, where the carrying amount is reduced through the use of an allowance account. When a trade receivable is 
considered uncollectible, it is written off against the allowance account. Changes in the carrying amount of the allowance account 
are recognized in profit and loss. 

With the exception of investments in equity instruments designated at FVTOCI, if, in a subsequent period, the amount of the 
impairment loss decreases and the decrease can be related objectively to an event occurring after the impairment was recognized, 
the previously recognized impairment loss is reversed through profit or loss to the extent that the carrying amount of the 
investment at the date the impairment is reversed does not exceed what the amortized cost would have been had the impairment 
not been recognized. 

De-recognition of financial assets 
The Group derecognizes a financial asset only when the contractual rights to the cash flows from the asset expire, or when it 
transfers the financial asset and substantially all the risks and rewards of ownership of the asset to another entity. If the Group 
neither transfers nor retains substantially all the risks and rewards of ownership and continues to control the transferred asset, 
the Group recognizes its retained interest in the asset and an associated liability for amounts it may have to pay. If the Group 
retains substantially all the risks and rewards of ownership of a transferred financial asset, the Group continues to recognize the 
financial asset and also recognizes a collateralized borrowing for the proceeds received. 

On de-recognition of a financial asset in its entirety, the difference between the asset’s carrying amount and the sum of the 
consideration received and receivable and the cumulative gain or loss that had been recognized in other comprehensive income 
and accumulated in equity is recognized in profit or loss. 

Financial liabilities and equity 
Debt and equity instruments are classified as either financial liabilities or as equity in accordance with the substance of the 
contractual arrangement. 

Equity instruments 
An equity instrument is any contract that evidences a residual interest in the assets of an entity after deducting all of its liabilities. 
Equity instruments issued by the Group are recognized at the proceeds received net of direct issue costs. 

Financial liabilities 
Financial liabilities are classified as trade and other payables. 

46

 
 
 
 
 
 
 
 
 
 
 
STRATEGIC REPORT

GOVERNANCE

FINANCIAL STATEMENTS

Trade and other payables 
Trade and other payables, including borrowings, are initially measured at fair value, net of transaction costs. 

Trade and other payables are subsequently measured at amortized costs using the effective interest method, with interest 
expense recognized on an effective yield basis. 

The effective interest method is a method of calculating the amortized costs of a financial liability and of allocating interest 
expense over the relevant period. The effective interest rate is the rate that exactly discounts estimated future cash payments 
through the expected life of the financial liability, or, where appropriate, a shorter period, to the net carrying amount on initial 
recognition. 

De-recognition of financial liabilities 
The Group de-recognizes financial liabilities when, and only when, the Group’s obligations are discharged, cancelled or they expire. 

(s) Taxation 

The tax expense represents the sum of the tax currently payable and deferred tax. 

Current tax 
The tax currently payable is based on taxable profit for the year. Taxable profit differs from net profit as reported in the income 
statement because it excludes items of income or expense that are taxable or deductible in other years and it further excludes 
items that are never taxable or deductible. The Group’s liability for the current year is calculated using jurisdictional tax rates that 
have been enacted or substantively enacted by the balance sheet date. 

Deferred tax 
Deferred tax is the tax expected to be payable or recoverable on differences between the carrying amounts of assets and liabilities 
in the financial statements and the corresponding tax bases used in the tax computations and is accounted for using the balance 
sheet liability method. Deferred tax liabilities are generally recognized for all taxable temporary differences and deferred tax 
assets are recognized to the extent that it is probable that taxable profits will be available against which deductible temporary 
differences can be utilized. 

Deferred tax is calculated at the tax rates that are expected to apply in the period when the liability is settled, or the asset is 
realized. Deferred tax is charged or credited in the income statement, except when it relates to items charged or credited directly 
to equity, in which case it is also dealt with in equity. 

Current and deferred tax for the year 
Current and deferred tax are recognized in profit of loss, except when they relate to items that are recognized in other 
comprehensive income or directly in equity, in which case, the current and deferred tax are also recognized on other 
comprehensive income or directly inequity respectively. 

(t) Provisions 

Provisions are recognized when the Group has a present obligation (legal or constructive) as a result of a past event, it is probable 
that an outflow of resources embodying economic benefits will be required to settle the obligation and a reliable estimate can be 
made of the amount of the obligation. 

The amount recognized as a provision is the best estimate of the consideration required to settle the present obligation at the 
balance sheet date, taking into account the risks and uncertainties surrounding the obligation. Where a provision is measured 
using the cash flows estimates to settle the present obligation, its carrying amount is the present value of those cash flows (when 
the effect of the time value of money is material). 

When some or all of the economic benefits required to settle a provision are expected to be recovered from a third party, a 
receivable is recognized as an asset if it is virtually certain that reimbursement will be received, and the amount of the receivable 
can be measured reliably. 

47

notes to the financial statements 
for the year ended 31 December 2019 
(continued)

(u) Share-based payment transactions 

Equity-settled share-based payments to employees are measured at the fair value of the equity instrument at the grant date. The 
fair value excludes the effect of non market-based vesting conditions. The fair value is determined by using the Black-Scholes 
model. Details regarding the determination of the fair value of equity-settled share-based transactions are set out in Note 25. 

The fair value determined at the grant date of the equity-settled shared-based payments is expensed on a straight-line basis over 
the vesting period, based on the Group’s estimate of the equity instruments that will eventually vest. At each balance sheet date, 
the Group revises its estimate of the number of equity instruments expected to vest as a result of the effect of non market-based 
vesting conditions. The impact or the revision of the original estimates, if any, is recognized in profit or loss such that the 
cumulative expense reflects the revised estimate, with a corresponding adjustment to equity reserves. 

The dilutive effect, if any, of outstanding options is reflected as additional share dilution in the computation of earnings per share 
(see Note 11). 

(v)

Investment in subsidiary undertakings 
In the parent company financial statements, fixed asset investment in subsidiaries and joint ventures are shown at cost less 
provision for impairment. 

2 Significant accounting judgements, estimates and assumptions 

The preparation of the Group’s consolidated financial statements requires management to make judgements, estimates and 
assumptions that affect the reported amounts of revenues, expenses, assets and liabilities, and the accompanying disclosures. 
Uncertainty about these assumptions and estimates could result in outcomes that require a material adjustment to the carrying 
amount of assets or liabilities affected in future periods. 

Other disclosures relating to the Group’s exposure to risks and uncertainties includes: 

• Financial instruments risk management and policies

• Sensitivity analysis

Note 26 

Note 26 

Judgements 
In the process of applying the Group’s accounting policies, management has made the following judgements, which have the most 
significant effect on the amounts recognized in the consolidated financial statements: 

Intangible Assets 
Within intangible assets are assets classified as gTLD assets and contract based intangible assets. 

Under the requirements of IAS 38 Intangible Assets and the Group’s assessment thereof, the Group has determined that gTLD 
assets and contract based intangible assets have an indefinite life as the Group has an automatic right to renew the asset every ten 
years. 

Determining whether intangible assets are impaired requires an estimation of the value in use of the cash-generating units to 
which those assets have been allocated. The value in use calculation requires the entity to estimate the future cash flows expected 
to arise from the cash-generating unit and a suitable discount rate in order to calculate present value. 

The most significant judgement involved in the impairment review of intangible assets is the determination of cash-generating 
units, and this judgement has a significant impact on the outcome of the impairment review. The directors have grouped gTLDs 
with similar characteristics to form a single cash-generating unit. The cash generating units have been identified in note 14. 

Goodwill and gTLD assets have not been impaired in the current year. Details of goodwill and intangible assets are set out in 
note 13 and 14 respectively. 

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48

 
 
 
 
 
 
 
 
 
 
 
STRATEGIC REPORT

GOVERNANCE

FINANCIAL STATEMENTS

Revenue recognition 
Revenue includes revenue from the sale of brand protection services, which arises from fixed fees charged to registrars both for 
the initial registration and renewal. The fee from the initial registration typically matches the fee from the renewal, subject to 
promotional discounts. 

In considering the revenue recognition policy for revenue generated from the sale of brand protection services, the Group’s and 
Company’s existing revenue recognition policy, pursuant to the requirements of IFRS 15 is applied. The policy includes the 
identification of performance obligations in the contract. Determining whether a single or multiple performance obligations exists 
requires judgement. The contract with the underlying customer is considered to be a single performance obligation as the benefit 
of providing contract elements on their own do not provide the intended benefit of brand protection. The entire transaction price 
as determined is therefore allocated to this performance obligation. 

Consideration has been given as to recognise the revenue on a straight-line basis over the period of the contract, on an input 
(i.e. based on the costs incurred) method or output method (based on direct measurement of the value to the customer of the 
services transferred to date) as prescribed by IFRS 15. 

The output method, including using certain milestones identified (verification, creation of variants and blocking) as the measure of 
determining the relevant output is considered to best depict the value of the service provided to the end customer. The value of 
each milestone is estimated based on the information available including third party data. 

Revenue is therefore recognised as the milestones are achieved either at a point in time once the milestone is achieved or over a 
period of time on a straight-line basis where the milestone is provided over a period of time. 

Going concern 
The Directors have adopted the going concern basis of accounting in preparing the annual financial statements. Determining 
whether it is appropriate to adopt the going concern basis requires significant judgement. In making this judgement, the Directors 
have considered the current trading the funding level and external factors such as the impact of the coronavirus as disclosed in the 
accounting policies (Note 1.e) 

Estimates and assumptions 
The key assumptions concerning the future and other key sources of estimation uncertainty at the reporting date, that have a 
significant risk of causing a material adjustment to the carrying amounts of assets and liabilities in future financial years, are 
described below. The Group based its assumptions and estimates on parameters available when the consolidated financial 
statements were prepared. Existing circumstances and assumptions about future developments, however, may change due to 
market changes or circumstances arising that are beyond the control of the Group. Such changes are reflected in the assumptions 
when they occur. 

Impairment of non-financial assets 
Impairment exists when the carrying value of an asset or cash generating unit exceeds its recoverable amount, which is the higher 
of its fair value less costs of disposal and its value in use. In the absence of available data from similar transactions, the recoverable 
amount has been assessed by reference to value in use. The value in use calculation is based on a discounted cash flow (“DCF”) 
model. The cash flows are derived from the budget for the three years. The recoverable amount is sensitive to the discount rate 
used for the DCF model as well as the expected future cash-inflows and the growth rate used for extrapolation purposes. These 
estimates are most relevant to goodwill and other intangibles with indefinite useful lives recognized by the Group. The key 
assumptions used to determine the recoverable amount for the different CGUs, including a sensitivity analysis, are disclosed and 
further explained in Note 13 and Note 14. 

Taxes 
Deferred tax assets are recognized for unused tax losses to the extent that it is probable that taxable profit will be available 
against which the losses can be utilized. Significant management judgement is required to determine the amount of deferred tax 
assets that can be recognized, based upon the likely timing and the level of future taxable profits, together with future tax planning 
strategies. The Group has $31.1m (2018: $30.6m) of tax losses carried forward. These losses relate to subsidiaries that have a 
history of losses, do not expire, and may not be used to offset taxable income elsewhere in the Group. There is uncertainty over 
the utilization of these tax losses in future periods and on that basis, the Group has determined that it cannot recognize deferred 

49

notes to the financial statements 
for the year ended 31 December 2019 
(continued)

tax assets on the tax losses carried forward. If the Group was able to recognize all unrecognized deferred tax assets, profit and 
equity would have increased by $5,496k. Further details on taxes are disclosed in Note 9. 

Fair value measurement of financial instruments 
Financial assets relate to cash and bank balances, loans, receivables and investments in equity instruments designated as at fair 
value through OCI, financial liabilities relate to trade and other payables. When the fair values of financial assets and financial 
liabilities recorded in the statement of financial position cannot be measured based on quoted prices in active markets, their fair 
value is measured using valuation techniques including the DCF model. The inputs to these models are taken from observable 
markets where possible, but where this is not feasible, a degree of judgement is required in establishing fair values. Judgements 
include considerations of inputs such as liquidity risk, credit risk and volatility. Changes in assumptions relating to these factors 
could affect the reported fair value of financial instruments. See Note 26 for further disclosures. 

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Credit losses 
During 2019, the Group recognized the inherent risk related to long overdue payment plan trade receivables. As a result, during 
the year the Group booked bad debt expense of $1,433k (2018: $2,112k). 

In determining the recoverability of a trade receivable, the Group considers any change in the credit quality of the trade receivable 
from the date credit was initially granted up to the reporting date. The bad debt provision consists of individually impaired trade 
receivables due from companies. The bad debt provision represents the difference between the carrying amount of these trade 
receivables and the value of the expected proceeds from collection activities. 

Revenue recognition 
Revenue is primarily driven from fixed fees charged to registrars for initial registrations or renewal of domain names. 

Where the fee from the initial registration matches the fee from the renewal, the fee from both the initial registration and renewal 
is recognized on a straight-line basis over the registration term. 

Where the fee from the initial registration is higher than the renewal fee (arising mainly from ‘premium name’), the ‘premium’ (the 
difference between the first-year fee and ongoing renewal fee) is recognized as revenue immediately with the balance recognized 
on a straight-line basis over the registration period. The renewal fee carries on to be recognized on a straight line basis as well. 

Fees from renewals are deferred until the new incremental period commences. 

Any fees charges on a variable basis is not recognized as revenue until each party’s performance obligations are met. 

Leases 
The Group determines the lease term as the non-cancellable term of the lease, together with any periods covered by an option to 
extend the lease if it is reasonably certain to be exercised, or any periods covered by an option to terminate the lease, if it is 
reasonably certain not to be exercised. 

The Group has the option, under some of its leases to lease the assets for additional terms. The Group applies judgement in 
evaluating whether it is reasonably certain to exercise the option to renew. That is, it considers all relevant factors that create an 
economic incentive for it to exercise the renewal. After the commencement date, the Group reassesses the lease term if there is a 
significant event or change in circumstances that is within its control and affects its ability to exercise (or not to exercise) the 
option to renew (e.g., a change in business strategy). 

3 Operating segments – Group 

Information reported to the Group’s management and internal reporting structure (including the Group’s Chief Executive Officer) 
for the purpose of resources allocation and assessment of segment performance is focused on the category for each type of 
activity. The principal categories (and the Group’s segments under IFRS 8) are: 

• Registry ownership (‘Registry’) – applicant of top level domain name from ICANN and wholesaler of domain names of those top 

level domain names 

50

• Registry service provider (‘RSP’) and consulting services – back end service provider for a registry

 
 
 
 
 
 
 
 
 
 
 
STRATEGIC REPORT

GOVERNANCE

FINANCIAL STATEMENTS

Segment revenues and results 

2019 

Revenue 

External sales

Total Revenue

Operating EBITDA

Bad debt Expense

Onerous contract provision release

Gain on disposal of reseller

Gain on termination of leases (IFRS 16)

Foreign exchange gain

Share based payment expense

Share of profit of joint venture

EBITDA

Amortisation and depreciation

Finance revenue

Finance costs

Profit before tax

Income tax

Profit after tax

2018

Revenue 

External sales

Total Revenue

Operating EBITDA

Strategic Review costs

Acquisition costs

Restructuring costs

Bad debt provision

Impairment loss on intangible assets

Onerous lease provision

Foreign exchange loss

Profit on disposal of tangible assets

Share based payment expense

Share of profit of joint venture

EBITDA

Amortisation and depreciation

Finance revenue

Finance costs

Profit before tax

Income tax

Profit after tax

18,942 

18,942 

6,971 

(1,433) 

1,351 

383 

299 

378 

(1,272) 

48 

6,725 

(1,207) 

9 

(649) 

4,878 

(140) 

4,738 

Total 
$ 000’s 

15,094 

15,094 

4,047 

(110) 

(595) 

(743) 

(2,112) 

(4,145) 

(7,154) 

(342) 

(12) 

(1,153) 

4 

RSP
$ 000’s

Unallocated
$ 000’s

Total 
$ 000’s 

Registry
$ 000’s

18,273

18,273

7,280

(1,433)

-

383

299

-

-

48

669

669

(309)

-

1,351

-

-

-

-

-

-

-

-

-

-

-

-

378

(1,272)

-

(894)

6,577

1,042

Registry
$ 000’s

14,250

14,250

4,052

-

(595)

(743)

(2,112)

-

-

-

-

-

-

RSP
$ 000’s

Unallocated
$ 000’s

844

844

(5)

-

-

-

-

(4,145)

(7,154)

-

-

-

-

-

-

-

(110)

-

-

-

-

-

(342)

(12)

(1,153)

4

602

(11,304)

(1,613)

(12,315) 

(211) 

16 

(180) 

(12,690) 

54 

(12,636) 

51

 
 
notes to the financial statements 
for the year ended 31 December 2019 
(continued)

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Other segment information 

Registry

RSP

Total

Segment assets

Depreciation and amortization* 

2019
$ 000’s

98,440

3,361

101,801

2018
$ 000’s

103,136

1,629

104,765

2019
$ 000’s

734

473

1,207

2018 
$ 000’s 

144 

67 

211 

Depreciation and amortization for 2019 include depreciation cost related to RSP contracts identified under IFRS16 in 2019 
(Refer Note 23). 

For the purpose of monitoring segment performance and allocating resources between segments, the Group’s Chief Executive 
Officer monitors the tangible, intangible and financial assets attributable to each segment. All assets are allocated to reportable 
segments with the exception of interest in joint ventures. Goodwill has been allocated to reportable segments as described in 
note 13. 

Geographical information 
The Group’s information about its segments by geographic location of assets is detailed below. 

British Virgin Islands

Ireland

United Kingdom

Germany

Hungary

USA

China

Total

Revenue from external customers

Non-current assets

Additions to Non-current assets 

2019
$ 000’s

9,452

-

735

1,074

-

7,681

-

2018
$ 000’s

8,395

3

844

1,229

-

4,623

-

18,942

15,094

2019
$ 000’s

40,186

1,558

-

385

185

45,383

31

87,728

2018
$ 000’s

43,036

146

-

381

189

41,514

3

85,269

2019
$’000’s

2018 
$’000’s 

-

-

-

-

-

231

-

231

- 

98 

- 

- 

- 

39,625 

- 

39,723 

Included in revenues arising from the Registry segment are revenues of $2,558k (2018: $1,596k), which arose from sales to the 
Group’s largest customer. 

The timing of revenue recognition is detailed below: 

Timing of revenue recognition 

At a point in time (i.e. ‘premium name revenue’)

Over time

Total

2019
$ 000’s

3,485

15,457

18,942

Group

2018
$ 000’s

3,283

11,811

15,094

2019
$ 000’s

2,472

5,316

7,788

Company 

2018 
$ 000’s 

3,037 

5,358 

8,395

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52

 
 
 
 
 
 
 
 
 
 
 
STRATEGIC REPORT

GOVERNANCE

FINANCIAL STATEMENTS

4 Partner payments 

Partner payments

2019
$ 000’s

2,882

Group

2018
$ 000’s

2,520

2019
$ 000’s

1,505

Company 

2018 
$ 000’s 

1,013 

Partner payments represents the royalty or similar payments for certain TLDs. Such payments are based on the Group’s and 
Company’s billings and are deferred in line with accounting revenue. 

5 Cost of sales 

Third Party Fees

ICANN Fees

Marketing

Commissions

Total

6 EBITDA 

EBITDA is arrived at after charging/(crediting): 

Auditors’ remuneration – current year auditors 

- Audit of these financial statements

- Audit of the financial statements of subsidiaries

- Tax compliance

- Other services

Directors’ emoluments – fees and salaries

Operating lease rentals*

Foreign exchange gain/(loss)

2019
$ 000’s

378

1,239

1,611

409

3,637

2019
$ 000’s

103

5

11

1

819

-

379

Group

2018
$ 000’s

736

967

1,317

461

3,481

Group

2018
$ 000’s

83

5

11

1

1,027

818

(342)

2019
$ 000’s

131

866

1,519

69

2,585

2019
$ 000’s

103

-

-

-

619

-

230

Company 

2018 
$ 000’s 

258 

795 

1,183 

38 

2,274 

Company 

2018 
$ 000’s 

83 

- 

- 

- 

619 

- 

(391) 

* From 1 January 2019, the group applied IFRS 16 Leases and has therefore recognised right-of-use assets and liabilities for these leases (see note 23). 

7 Employee information (excluding directors) 

Staff costs comprise: 

Wages and salaries

Monthly average number of employees: 

Back office (Operations, Finance/legal and IT)

Sales & Marketing

Total average

2019
$ 000’s

Group

2018
$ 000’s

2019
$ 000’s

Company 

2018 
$ 000’s 

2,453

2,065

15

6

21

17

6

23

-

-

-

-

- 

- 

- 

- 

53

 
notes to the financial statements 
for the year ended 31 December 2019 
(continued)

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8 Finance costs 

Finance Cost

Interest and finance charges paid/payable for lease liability (refer note 23)

2019
$ 000’s

137

512

649

Group

2018
$ 000’s

180

-

180

2019
$ 000’s

137

113

250

Company 

2018 
$ 000’s 

180 

- 

180 

Finance costs relate to interest on borrowings on a facility of $3m which was entered in 2018 and was repaid in 2019 (see note 21 
for further details). 

9

Income tax expense – Group 
The charge for the current year can be reconciled to the loss per the Group statement of comprehensive income as follows: 

Current tax (charge) / credit

Deferred tax

Profit / (loss) before tax

Tax at the BVI tax rate of 0%

Research and development tax credit

Income tax (charge)/credit

2019
$ 000’s

(140)

-

(140)

2019
$ 000’s

4,878

-

-

(140)

(140)

2018 
$ 000’s 

54 

- 

54 

2018 
$ 000’s 

(12,690) 

- 

- 

54 

54 

Company 
The charge for the current year can be reconciled to the loss per the Company statement of comprehensive income as follows: 

Current tax

Deferred tax

Profit / (loss) before tax on continuing operations

Tax at the BVI tax rate of 0%

2018
$ 000’s

2018 
$ 000’s 

-

-

-

- 

- 

- 

2018
$ 000’s

2018 
$ 000’s 

(12,614)

(29,630) 

-

-

- 

- 

The British Virgin Islands under the IBC (international business company) imposes no corporate taxes or capital gains. However, 
the Company may be liable for taxes in the jurisdictions where it is operating. The Group tax charge of $140K (2018: $54k) relates 
to operations taxed in their local jurisdiction. 

No deferred tax asset has been recognized because there is insufficient evidence of the timing of suitable future profits against 
which they can be recovered. Tax losses carried forward, which may be utilized indefinitely against future taxable profits amount 
to $12.7m (2018: $12.5m) in the USA, $1.6m (2018: $1.8m) in Germany, $6.5m (2018: $5.7m) in Ireland, $9.8 m (2018: $10.4m) 
in the United Kingdom, $697k (2018: $122k) in Hungary and $234k (2018: $Nil) in China. 

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10 Dividends 

No dividends were paid or proposed by the Directors in 2019 (2018: $Nil). 

11 Earnings per share 

The calculation of earnings per share is based on the profit / (loss) after taxation divided by the weighted average number of 
shares in issue during the period. 

Profit / (Loss) for the purpose of the basic and diluted earnings per share 

Profit / (Loss) from continuing operations - excluding non-controlling interests

Total profit / (loss) for the year

Number of shares

Weighted average number of ordinary shares used in calculating basic loss per share

Effect of dilutive potential ordinary shares – share options and warrants

Weighted average number of ordinary shares for the purpose of diluted earnings per share

Profit / (Loss) per share from continuing operations

Basic

Diluted

2019
$ 000’s

4,738

4,738

2019
million

922.04

48.69

970.73

2019
cent

0.51

0.49

2018 
$ 000’s 

(12,652) 

(12,652) 

2018 
million 

752.58 

- 

752.58 

2018 
cent 

(1.68) 

(1.68) 

In 2018, all potential shares were anti-dilutive due to the losses reported. The number of potential dilutive ordinary shares is 
134.19 million. 

12 Business Combinations 

There was no business combination in 2019. In 2018, MMX acquired the entire membership interest of ICM Registry, LLC 
(“ICM”). The acquisition was completed on 16 June 2018. The consideration for the acquisition was split into a cash payment of 
$10m and 225,000,000 new MMX ordinary shares with a value of $20,597k based on the share price of MMX on the date of the 
acquisition ($.092/6.9p). Of the 225,000,000 new MMX ordinary shares 96,699,235 shares ($8,852k) were issued on the date of 
the acquisition with the remaining 128,300,765 shares ($11,745k) deferred and were issued in January 2019. 

55

notes to the financial statements 
for the year ended 31 December 2019 
(continued)

13 Goodwill 

Cost

31 December 2019 and 31 December 2018

Group 
$ 000’s 

2,828 

Goodwill acquired in a business combination is allocated, at acquisition, to the cash generating units that are expected to benefit 
from that business combination as a result of expected synergies from combined operations. Goodwill has been allocated to the 
‘Registry’ segment (a single ‘CGU’). 

Impairment review 
The Group tests goodwill annually for impairment, or more frequently if there are indicators that goodwill might be impaired. 

At 31 December 2019, the Directors have carried out an impairment review and have concluded that no impairment is required. 

The recoverable amount of the CGU is determined from value in use calculations. The key assumptions for the value in use 
calculations are those regarding the discount rates, growth rates and expected changes to selling prices and direct costs. 
Management estimate discount rates using pre-tax rates that reflect current market assessments of the time value of money and 
the risks specific to the CGU. 

The Group prepares cash flow forecasts derived from the most recent financial budgets approved by management for the next 
three years and extrapolates cash flows into perpetuity based on an estimated growth rate of 5% (2018: 5%) for seven years 
thereafter and 5% (2018: 4%) into perpetuity. The growth rate is appropriate to the new gTLD market that the Group operates in. 
The rate used to discount the forecast cash flows is 11.5% (2018: 11.5%). 

The Group has carried out sensitivity analysis on the impairment test of the CGU. The Directors believe that any reasonably 
possible change in the key assumptions on which the recoverable amount of the CGU is determined would not cause the 
aggregate carrying amount to exceed the aggregate recoverable amount of the cash generating unit. A 1% decrease in the growth 
rate and an increase of 0.5% in the discount rate are considered reasonably possible. 

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14 Intangible assets 

Group 

Cost 

At 1 January 2018

Additions – acquisition of ICM

Additions

Exchange differences

At 31 December 2018

Additions

Exchange differences

At 31 December 2019

Accumulated Amortization and Impairment charges 

At 1 January 2018

Amortisation charge for the year

Impairment charge for the year

Exchange differences

At 31 December 2018

Amortisation charge for the year

Exchange differences

At 31 December 2019

Carrying amount 

At 31 December 2019

At 31 December 2018

generic
Top Level
Domains
$ 000’s

Software &
development
costs
$ 000’s

Contract 
based 
intangible 
assets
$ 000’s

Other
$ 000’s

Total 
$ 000’s 

2,670

4,206

170

41,629

39,603

-

(22)

81,210

-

(12)

81,198

-

-

-

-

-

-

-

-

-

99

(62)

2,707

193

36

2,936

(2,323)

(185)

-

49

(2,459)

(209)

28

(2,640)

-

-

-

-

-

-

48,675 

39,603 

99 

(84) 

4,206

170

88,293 

-

-

-

-

193 

24 

4,206

170

88,510 

-

-

(4,145)

(61)

(4,206)

-

-

(170)

-

-

-

(170)

-

-

(2,493) 

(185) 

(4,145) 

(12) 

(6,835) 

(209) 

28 

(4,206)

(170)

(7,016) 

81,198

81,210

296

248

-

-

-

-

81,494 

81,458 

57

 
 
 
notes to the financial statements 
for the year ended 31 December 2019 
(continued)

generic
Top Level
Domains
$ 000’s

Software & 
development 
costs
$ 000’s

Other
$ 000’s

Total 
$ 000’s 

39,379

-

39,379

-

39,379

-

-

-

-

-

39,379

39,379

106

-

106

159

265

(61)

(17)

(78)

(23)

(101)

164

28

99

-

99

-

99

(99)

-

(99)

-

(99)

39,584 

- 

39,584 

159 

39,743 

(160) 

(17) 

(177) 

(23) 

(200) 

-

-

39,543 

39,407 

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Cost 

At 1 January 2018

Additions

At 31 December 2018

Additions

At 31 December 2019

Accumulated amortization 

At 1 January 2018

Amortisation charge for the year

At 31 December 2018

Amortisation charge for the year

At 31 December 2019

Carrying amount 

At 31 December 2019

At 31 December 2018

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generic Top Level Domains 
The Group applies for new generic Top Level Domains (gTLDs) to the Internet Corporation for Assigned Names and Numbers 
(ICANN). Successful applications are transferred from other long-term assets to Intangible assets. The Group capitalizes the full 
cost incurred to pursue the rights to operate gTLDs including amounts paid at auction to gain this right where there is more than 
one applicant to ICANN for the same gTLDs. 

This class of intangible assets is assessed to have an indefinite life as it is deemed that the application fee and amounts paid at 
auction give the Group indefinite right to this gTLDs. 

Through the acquisition of ICM in 2018 the Group acquired a further four gTLDs onto their portfolio with a value of $39,606k. 
There have been no further acquisition during 2019. 

The Group tests its gTLDs annually for impairment, or more frequently if there are indicators that the asset might be impaired. 

Impairment review of intangible assets 
In 2018 management determined that a contract entered into in 2017 that contained a minimum revenue guarantee payable by 
the Group to its Business Partner was an onerous contract (see Note 22). Consequently during 2018 it recorded an onerous 
contract provision and fully impaired the intangible asset previously recorded related to the contract. The total amount of the 
impairment recorded in 2018 was $4,057k which was allocated to the RSP CGU. Further in 2019 there was no impairment of 
intangible assets. 

As at 31 December 2019, the directors carried out an impairment review of the other intangible assets in their portfolio and 
concluded that no further impairments were required. The recoverable amounts of each group of gTLDs, software, and other 
intangible assets are determined from value in use calculations. The key assumptions for the value in use calculations are those 
regarding the discount rates, growth rates and expected changes to the selling process and direct costs. Management estimate 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
STRATEGIC REPORT

GOVERNANCE

FINANCIAL STATEMENTS

discount rates using pre-tax rates that reflect current market assessments of the time value of money and the risk specific to the 
asset. 

gTLD assets with indefinite lives are allocated to CGUs, which fall under the Registry operating segment. The carrying values of 
the CGUs are $28,834k (2018:$28,544k) for consumer lifestyle gTLDs, $321k (2018:$321k) for geographic gTLDs, $9,177k 
(2018:$9,177k) for professional occupations, $39,606 (2018: $39,606) for adult themed gTLDs and $3,556k (2018: $3,556k) for 
other generic names. 

The Group prepares cash flow forecasts derived from the most recent financial budgets approved by management for the next 
three years and extrapolates cash flows based on an estimated growth rate of 5% for seven years thereafter and 5% (2018: 4%) 
into perpetuity. The rate used to discount the forecast cash flow is 11.5% (2018: 11.5%). The assumptions are based on past 
experiences. 

The Group has carried out sensitivity analysis on the impairment test of each CGU. The Directors believe that any reasonable 
possible change in the key assumptions on which the recoverable amount of Goodwill in the CGUs would not cause the aggregate 
carrying amount to exceed the aggregate recoverable amount of the cash generating unit. A 1% decrease in the growth rate and an 
increase of 0.5% in the discount rate are considered reasonably possible. 

59

notes to the financial statements 
for the year ended 31 December 2019 
(continued)

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15 Fixtures and equipment – Group 

Cost 

At 1 January 2018

Additions

Disposals

Exchange differences

At 31 December 2018

Additions

Disposals

Exchange differences

At 31 December 2019

Depreciation 

At 1 January 2018

Depreciation charge for the period

Disposal

Exchange differences

At 31 December 2018

Depreciation charge for the period

Disposals

Exchange differences

At 31 December 2019

Carrying amount 

At 31 December 2019

At 31 December 2018

16 Investment in subsidiaries 

Investments in subsidiary undertakings of the Company

Cost 

At the beginning of the year

Movement in the year

Impairment charge

At 31 December

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Fixtures & equipment 
$000’s 

365 

20 

(9) 

15 

391 

38 

- 

(2) 

427 

(285) 

(26) 

11 

(32) 

(332) 

(28) 

- 

1 

(359) 

68 

59 

2019
$ 000’s

44,269

290

(2,862)

41,697

Company 

2018 
$ 000’s 

39,503 

30,649 

(25,883) 

44,269 

During the year Company has attributed $290k (2018: $52k) towards share options expenses to its subsidiaries. The movement 
in previous year includes investment in ICM Registry, LLC of $30,597k (see business combinations note 12 for further details) . 

Of the impairment charge of $2,862k in 2019 (2018: $25,883k), $1,438k (2018: $22,068k) was allocated to the registry CGU 
and $1,424k (2018: $3,815k) was allocated to RSP CGU. As a result of Group restructuring activities including the outsourcing of 
back-end services, Minds + Machines Limited (Ireland) and Minds + Machines LLC’s operations were reduced therefore the 
investment in these subsidiaries was impaired to reflect the recoverable amounts (being their net asset positions). Minds and 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
STRATEGIC REPORT

GOVERNANCE

FINANCIAL STATEMENTS

Machines Limited (UK) has been fully impaired due to the recognition of an onerous contract provision relating to its business, see 
note 22 for further details. 

In addition to the impairment charge of $2,862k (2018: $25,883k), the Company also impaired inter-company balances of 
$7,894k (2018: Nil) giving rise to a total impairment charge of $10,757k (2018: $25,883k).  

During the year the Group sold its interest in reseller platform (Dot Law, Inc) at a net gain of $383k. 

Details of the Company’s subsidiaries are as follows: 

Name

Minds + Machines US, Inc. (DE)

Minds + Machines LLC (1)

Minds + Machines LLC (FL) (1)

Bayern Connect GmbH

Minds and Machines GmbH

Minds + Machines Ltd (Ireland)

Minds and Machines Ltd (UK)

Minds + Machines Registrar Ltd (IE) (2)

Place of
Incorporation
(or registration)
and operation

US

US

US

Germany

Germany

Ireland

England & Wales

Ireland

Minds and Machines Registrar UK Ltd

England & Wales

Minds + Machines Hungary

Emerald Names Inc

Boston TLD Management LLC

Dot Law Inc

LW TLD Ltd

Beijing MMX Tech Co. Ltd

ICM (BVI) Ltd.

ICM Registry, LLC (3)

ICM Registry AD, LLC (3)

ICM Registry PN, LLC (3)

ICM Registry SX, LLC (3)

Hungary

US

US

US

BVI

China

BVI

US

US

US

US

Principal
activity

Holding company

Registry

Registry

Registry

Registry

RSP

RSP

Dormant

Dormant

Registry

Registry

Registry

Registrar

Registry

Registry

Registry

Registry

Registry

Registry

Registry

Proportion of 
ownership
interest
(%)

Proportion of 
voting power 
(%) 

100

100

100

100

100

100

100

100

100

100

100

99

51

100

100

100

100

100

100

100

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

99 

90 

100 

100 

100 

100 

100 

100 

100 

(1) Minds + Machines LLC (CA), Minds + Machines LLC (FL) is direct subsidiaries of Minds + Machines US, Inc (DE). During the year, “Dot law Inc” was 

dissolved by the Group. 

(2) Minds + Machines Registrar Limited (Ireland) is a direct subsidiary of Minds + Machines Ltd (Ireland). 
(3) On the 16 June 2018, these subsidiaries were acquired by the parent entity Minds + Machines Group Limited, (see business combinations note 12 for 

further details) 

61

notes to the financial statements 
for the year ended 31 December 2019 
(continued)

17 Interest in joint ventures 

During 2019, the Group had a 50% interest in two joint ventures; Entertainment Names Inc and Dot Country LLC. These joint 
ventures were formed to sell second-level domain names to registrars. 

Share of interest in assets / (liabilities)

Assets 

- Non-current

- Current

Liabilities 

- Current

Share of interest in net assets

- Income

- Cost of sales

- Expenses

Profit / (loss) after income tax

2019
$ 000’s

Group 

2018 
$ 000’s 

96

399

495

(15)

480

66

(5)

(13)

48

152 

292 

444 

(12) 

432 

18 

(12) 

(2) 

4 

There are no commitments arising in the joint ventures. 

There are no contingent liabilities relating the Group’s interest in the joint ventures, and no contingent liabilities of the venture 
itself. 

Each joint venture is individually immaterial. 

The principal place of business for Entertainment Names Inc. is the British Virgin Islands. The principal place of business for Dot 
Country LLC, is the Cayman Islands. 

Company 
Interests in joint ventures are accounted for at cost of $520k (2018: $520k) in the Company financial statements. 

18 Other long-term assets 

Other long-term assets

Total

Group and Company 

2019
$ 000’s

185

185

2018 
$ 000’s 

435 

435 

During the application process payments for gTLD applications are recorded as other long term receivables. While there is no 
assurance that MMX will be awarded any gTLDs, long-term assets are receivables and payments will be reclassified as intangible 
assets once the gTLD strings are available for their intended use, which is expected to occur following the delegation of gTLD strings 
by ICANN. In general, MMX does not expect to withdraw any of its applications unless the application has not passed the evaluation 
process and there is no further recourse or there is an agreement to sell or dispose of its interest in certain applications. If MMX 
withdraws its application, a portion of application fee is refundable with the un-refundable portion accounted for as an expense. If 
MMX sells or disposes of its interest in an application, the profit, net of the un-refundable application fee is recognized in the profit 
and loss account. In 2019, the gain on such disposals (gain on gTLDs auction) is $588k (2018: $480k). 

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19 Cash and cash equivalents 

The Group has total cash balances of $6,583k (2018: $10,367k). The Company’s cash balance is $3,589k (2018: $5,397k). 

Of the Group’s total cash balances $1,741k (2018: $3,221k) are restricted funds, of which $1,592k (2018: $1,000k) is held to 
fund letters of credit required by ICANN. 

20 Trade and other receivables 

Trade receivables

Allowance for doubtful debts

Other receivables (including VAT)

Prepayments (including partner payments and marketing)

Accrued revenue

Balances due from subsidiaries

Due from joint ventures

Total

Provision for doubtful debt 

At 1 January 2018

2018 provision

At 31 December 2018

2019 Provision

Less: Utilization of Provision

Closing Balance as of 31 December 2019

Additional bad debt write-off in 2019

2019
$ 000’s

3,864

-

3,864

1,420

2,097

59

-

50

3,626

7,490

Group

2018
$’000’s

6,721

(2,107)

4,614

735

3,621

109

-

50

4,515

9,129

2019
$ 000’s

1,136

-

1,136

187

1,794

-

4,377

50

6,408

7,544

Company 

2018 
$’000’s 

4,952 

(1,821) 

3,131 

662 

2,510 

109 

5,430 

50 

8,099 

11,892 

2019 
$ 000’s 

- 

2,107 

2,107 

- 

(2,107) 

- 

1,433 

During 2017 the Group extended credit terms over its standard 30 day payment terms on the sale of certain domain name 
inventory. Extended terms of 12 months (and in some cases longer) were typically provided in respect of sales of high value 
“premium” names, after assessment of the counter parties ability to meet such payment terms. In 2018 the Group provisioned 
$2,107k against aged receivables relating to these extended payment plans from China, USA and Europe. In the current year the 
Group is utilizing the full amount of the 2018 provision and wrote off a further $1,433k being there remaining debt from the 2017 
extended payment plans. The Group has received collateral in privately held businesses and will seek to monetize the collateral in 
due course. 

The loans to subsidiaries are interest free and have no fixed repayment date. The loans have been classified to current receivables 
in the current year as the directors assess these balances to be recoverable in 2019. The difference between the carrying value 
and the fair value of the loan at the reporting date is deemed to be immaterial. 

63

 
notes to the financial statements 
for the year ended 31 December 2019 
(continued)

Group 
Trade receivables disclosed above are measured at amortized cost. 

Ageing of receivables: 

0 – 30 days

31 – 60 days

61 – 90 days

91 days and over

Total

Company 
Trade receivables disclosed above are measured at amortized cost. 

Ageing of receivables: 

0 – 30 days

31 – 60 days

61 – 90 days

91 days and over

Total

21 Trade and other payables 

Trade payables

Registrar prepayments (payments in advance)

Other liabilities

Borrowings

Taxation liabilities

Accruals

Due to joint ventures

Due to subsidiaries

Trade and other payables

Deferred revenue

Trade and other payables including deferred revenue

2019
$ 000’s

2,754

756

89

265

3,864

2019
$ 000’s

665

412

34

26

1,137

2019
$ 000’s

298

209

35

-

-

1,132

241

12,946

14,861

5,094

19,955

2018 
$ 000’s 

1,944 

266 

369 

4,142 

6,721 

2018 
$ 000’s 

958 

68 

35 

3,891 

4,952 

Company 

2018 
$ 000’s 

174 

484 

33 

3,000 

- 

828 

66 

8,145 

12,730 

4,222 

16,952 

2019
$ 000’s

1,863

968

524

-

-

2,234

246

-

5,835

Group

2018
$ 000’s

92

1,623

2,081

3,000

8

2,755

70

-

9,629

13,662

19,497

14,761

24,390

Included within other liabilities are liabilities incurred in 2016 as a result of the restructuring of a contract deemed to be onerous 
in 2018. In 2019, the liability was settled (2018: $2,032k) as part of settlement of the onerous contract (see note 22). 

MMX entered into a Facility Agreement with London and Capital Assets Management Limited, a shareholder in 2018. The facility 
provided $3 million of working capital to support future innovation and acquisition orientated activity by the Company. The 
amount was fully repaid in April 2019. 

Deferred revenue references the transactions price allocated to unsatisfied performance obligation. Management expects that 
62% of the transaction price allocated to the unsatisfied contract as of the year ended 2019 will be recognized as revenue in the 

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FINANCIAL STATEMENTS

next reporting period ($8.5m, 2018: $9.1m). The remaining 38% ($5.1m, 2018: $5.7m) will be recognized in the year 2021 and 
beyond. 

All trade and other payables (other than deferred revenue as disclosed above) are due within one year and approximate their fair 
value. 

22 Provisions 

Onerous contract provision

Current

Non-current

At 1 January 2018 

Provision in the year

Payment during the year

Foreign exchange

At 31 December 2018

Payment during the year

Foreign exchange

Less: Settlement of onerous contract

At 31 December 2019

Onerous contract provision release

Release of liabilities relating to onerous contract 

Total liabilities released

Less: Payment to settle onerous contract

Gain on settlement of onerous contract settlement

2019
$’000’s

-

-

-

-

-

2018 
$’000’s 

5,774 

5,774 

2,914 

2,860 

5,774 

Onerous contract provisions 
$’000’s 

7,154 

(1,147) 

(233) 

5,774 

(1,396) 

155 

(4,533) 

- 

Settlement of Onerous contract provision 
$’000’s 

4,533 

2,098 

6,631 

(5,280) 

1,351 

In December 2019, the Group reached a settlement on the onerous contract. The Group paid a full and final settlement of $5.3m 
in December 2019. The settlement removes any obligations for future minimum revenue guarantees as well as any existing 
marketing liabilities of $2,032k (see note 21) and marketing commitments. The settlement is expected to save the Group in excess 
of $3.0m over the remainder of the contract. Further releasing the onerous contract provision has resulted in a 2019 gain of 
$1.4m. 

23 Leases 

This note explains the impact of the adoption of IFRS 16 Leases on the group’s financial statements. 

As Indicated in Note 1(i), the Group has adopted IFRS 16 Leases from 1 January 2019. IFRS 16 introduced a single, on balance 
sheet accounting model for leases. As a result, the Group, as a lessee has recognised right-of-use assets representing its right to 
use the assets under lease and lease liabilities representing its obligation to make lease payments. 

65

 
 
 
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notes to the financial statements 
for the year ended 31 December 2019 
(continued)

Previously, the Group determined at contract inception whether an arrangement was or contained a lease under IFRIC 4. The 
Group now assesses whether a contract is or contains a lease based on the new definition of a lease. Under IFRS 16, a contract is, 
or contains, a lease if the contract conveys a right to control the use of an identified asset for a period of time in exchange for 
consideration. 

The Group has many assets including registry platform. Before the adoption of IFRS 16, the Group classified each of its leases (as 
lessee) at the inception date as an operating lease. Prior to IFRS 16, these leases were not capitalised, the lease payments were 
recognised as an expense in the profit or loss on a straight-line basis over the lease term. Any prepaid amounts were recognised 
under prepayments. 

Upon adoption of IFRS 16, the Group applied a single recognition and measurement approach for all leases. The Group recognised 
right-of-use assets and lease liabilities for those leases previously classified as operating leases. The right-of-use assets for most 
leases were recognised based on the carrying amount as if the standard had always been applied. In some leases, the right-of-use 
assets were recognised based on the amount equal to the lease liabilities, adjusted for any related prepaid payments previously 
recognised. Lease liabilities were recognised based on the present value of the remaining lease payments, discounted using the 
incremental borrowing rate at the date of initial application. 

The Group has applied IFRS16 using the modified retrospective approach, under which the cumulative effect of initial application 
is recognised in retained earnings at 1 January 2019. Accordingly, the comparative information presented for 2018 has not been 
restated - i.e. it is presented, as previously reported, under IAS 17 and related interpretations. 

New accounting policies of the Group upon adoption of IFRS 16 are laid out in Note 1(i), which have been applied from the date of 
initial application: 

Impact on financial statements on adoption of IFRS 16 
On adoption of IFRS 16, the Group recognised lease liabilities in relation to leases which had previously been classified as 
‘operating leases’ under the principles of IAS 17 leases. These liabilities were measured at the present value of the remaining lease 
payments, discounted using the lease’s incremental borrowing rate as of 1 January 2019. The weighted average lessee’s 
incremental borrowing rate applied to the lease liabilities on 1 Jan 2019 was 11.5%. 

The Group also applied the available practical expedients wherein it: 

• Used a single discount rate to a portfolio of leases with reasonably similar characteristics 
• Relied on its assessment of whether leases are onerous immediately before the date of initial application 
• Applied the short-term leases exemptions to leases with a lease term that ends within 12 months at the date of initial 

application 

• Excluded the initial direct costs from the measurement of the right-of-use asset at the date of initial application 
• Used hindsight in determining the lease term where the contract contains options to extend or terminate the lease 

The effect of adoption of IFRS 16 as at 1 January 2019 (increase/(decrease)) is as follows 

Assets 

Right-of-use assets

Liabilities 

Interest-bearing loans and borrowings

Total adjustment on equity: 

66

Retained earnings

Prepayments

Total adjustment on equity

Group

1 January
 2019
$’000’s

Company 

1 January 
2019 
$’000’s 

2,447

678 

(3,574)

(1,065) 

(1,127)

(279)

(1,406)

(387) 

- 

(387) 

 
 
 
 
 
 
 
 
 
 
 
 
STRATEGIC REPORT

GOVERNANCE

FINANCIAL STATEMENTS

The lease liabilities as at 1 January 2019 can be reconciled to the operating lease commitments as of 31 December 2018 as 
follows: 

Operating lease commitments as at 31 December 2018

Add: 

Group

Company 

1 January 
2019
$’000’s

2,369

1 January  
2019 
$’000’s 

697 

Payments in optional extension periods not recognised as at 31 December 2018 and the effect of discounting

1,205

368 

Lease liabilities as at 1 January 2019

3,574

1,065 

On transition to IFRS 16, the Group and the Company has recognized right-of-use assets and lease liabilities, recognizing the 
difference in retained earnings. The impact on transition is summarized below. 

Right-of-use Assets*

Registry 
Platform
$ 000’s

2,328

1,015

(894)

-

-

(63)

2,386

Property
Leases
$ 000’s

119

244

(76)

-

-

-

287

Total
$ 000’s

2,447

1,259

(970)

-

-

(63)

2,673

Right-of-use 
Assets*

Registry
Platform
$ 000’s

678

258

(264)

-

672

Lease
Liabilities*

Group

Lease
Liabilities
$ 000’s

3,574

1,259

-

(299)

512

(1,036)

(63)

3,947

907

3,040

3,947

Lease 
Liabilities* 

Company 

Lease 
Liabilities 
$ 000’s 

1,065 

258 

- 

(59) 

113 

(383) 

- 

994 

197 

797 

994 

As at 1 January 2019

Additions

Depreciation and amortisation expense

Gain on termination of lease

Interest expense

Lease Payments

Foreign exchange

As at 31 December 2019

Current

Non-current

Total

* The Group and the Company has initially applied IFRS 16 at 1 January 2019, using the modified retrospective approach. Under this approach comparative 

information is not restated. 

67

 
 
 
notes to the financial statements 
for the year ended 31 December 2019 
(continued)

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24 Share capital and premium 

Called up, allotted, issued and fully paid ordinary shares of no par value

Note

As at 1 January 2018

Shares issued: 

Number       Price per share
of shares          (cents/pence)

699,857,562

Total 
$ 000 

60,060 

Issued on the 15 June 2018 for acquisition of ICM Registry, LLC

12

96,699,235

$0.092/6.9p

8,852 

31 December 2018

Shares issued: 

796,556,797

68,912 

Issued on the 4 Jan 2019 for acquisition of ICM Registry, LLC

12

128,300,765

$0.092/6.9p

Share buy back

31 December 2019

(5,837,160)

$0.078/6.0p

919,020,402

11,745 

(440) 

80,217 

During the year Company has bought back 5,837,160 shares ($440k) at an average price of 5.9p. The buyback of ordinary shares 
was approved by the board in June 2018. 

25 Share-based payments 

Share-based payment expense

Equity settled share based payments

Expense as a result of modification of equity settled share based payments

Total

2019
$ 000’s

1,272

-

1,272

2018 
$ 000’s 

1,150 

3 

1,153 

In the year, 13,900,000 options and 14,600,000 Restricted Stock Units (“RSU’s) were issued to the Executive team and key 
employees. This resulted in an increase in the share based payment expense (non-cash) in 2019. The valuation of the issued 
options is based on the Black-Sholes method as described below. 

The Company has the following share option schemes in place: 

• Directors and Employees Share Option Scheme – Directors and certain senior executives are enrolled in a ‘Restricted Share 

Option’ (RSU) scheme (see below). 

• Restricted Share Option (‘RSU’) scheme – new scheme introduced on the 6 August 2018 for Senior Management. 

Directors and Employees Share Option Scheme 

Outstanding at the beginning of the year

Granted during the year

Forfeited during the year

Exercised during the year

Expired during the year

Outstanding at the end of the year

Exercisable at the end of the year

2019

2018 

   Weighted average
Number of share         exercise price
options          (cents/pence)

   Weighted average  
Number of         exercise price  
share options          (cents/pence) 

42,950,000

13,900,000

(100,000)

-

(15,000,000)

41,750,000

5.5/4.1

37,150,000

5.5/4.1 

Nil

N/A

N/A

N/A

5,800,000

-

-

-

2.3/1.8

42,950,000

Nil 

N/A 

N/A 

N/A 

- 

9,150,000

11.8/9.3

14,150,000

11.8/9.3 

1.  Unexercised share options forfeited during the year 2019 is 100k (2018: Nil). 
2.  None of the shares were exercised in 2019 (2018: Nil). 

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STRATEGIC REPORT

GOVERNANCE

FINANCIAL STATEMENTS

The weighted average contractual life of outstanding options at the end of the year is 0.71 years (2018: 0.76 years). There were 
13,900,000 options granted in 2019 (2018: 5,800,000). The aggregate of the estimated fair values of the options granted under 
this scheme during 2019 is $1,035k (2018: $530k). The weighted average fair value of the options granted is $0.08/£0.06 
(2018: $0.09/£0.07). 

The general terms of the share options, under the company share options scheme, vest over 3 years (quarterly vesting, 1/12th of 
options vest every quarter) and are exercisable over ten years from the date of grant if the employee remains within the company. 
The outstanding share options at the year end range from $0.07/£0.05 to $0.17 / £0.12 (2018: $0.07/£0.05 to $0.15/£0.12). 

Directors and employee share option scheme – share options granted in the year: 

Weighted average share price (cents/pence)

Weighted average exercise price (cents/pence)

Expected volatility

Expected life

Risk-free rate

Expected dividend yield

2019

7.4/6

Nil

NA

2018 

9.0/7.1 

Nil 

NA 

3 years

3 years 

2%

Nil

2% 

Nil 

The expected life used in the model has been adjusted, based on management’s best estimate. 

Restricted Share Option Scheme 

Outstanding at the beginning of the period

Granted during the period

Forfeited during the period

Exercised during the period

Expired during the period

Outstanding at the end of the period

Exercisable at the end of the period

2019

2018 

   Weighted average
Number of share         exercise price
options          (cents/pence)

   Weighted average  
Number of         exercise price  
share options          (cents/pence) 

7,750,000

14,600,000

(200,000)

-

-

22,150,000

-

-

-

-

-

-

-

-

166,668

7,750,000

(100,000)

(66,668)

-

7,750,000

-

- 

- 

- 

- 

- 

- 

- 

*In 2019, none of share were exercised. All share options exercised during the 2018 were under the Restricted Shared Option Scheme which were settled in 
cash. This change was treated as a modification of a share based payment from equity settled to cash settled. The amount payable under this settlement 
amounted to $11k, of which $3k had been recognized as a share based expense in prior years and therefore reduced from equity in the current year as a 
repurchase of equity instrument. The balance of $8k was expensed. 

Restricted Share Option Scheme – share options granted in the year: 
Under the restricted share option scheme 14,600,000 were granted in 2019 (2018: 7,750,000).   

The market price of the ordinary shares at 31 December 2019 was $0.08/£0.06 (2018: $0.08/£0.06) and the range during the 
year was $0.0.7/£0.05 to $0.10/£0.77. 

The aggregate of the estimate of the fair value of the options granted is $1,087k (2018: $708k). The weighted average fair value 
of the options granted is $0.09/£0.07 (2018: N/A). 

The weighted average contractual life of outstanding options at the end of the year is 2.33 years (2018: 2.25 years). 

The general terms of the share options, under the RSU scheme, vest over 3 years (quarterly vesting, 1/12th of options vest every 
quarter) and are exercisable over three years from the date of grant if the employee remains within the company, at a nil exercise 
price. 

69

notes to the financial statements 
for the year ended 31 December 2019 
(continued)

Total warrants outstanding 
As at 31 December 2019 the outstanding unexercised warrants in issue were: 

Exercise Price

15p

Expiry Date

Number of warrants 

18 March 2021

650,000 

During the year 10,500,000 shares expired. No warrants were exercised in 2019 (2018: $Nil). 

As at the 31 December 2018 the outstanding unexercised warrants in issue were: 

Exercise Price

10p

13p

15p

Expiry Date

06 May 2019

31 October 2019

18 March 2021

Number of warrants 

8,000,000 

2,500,000 

650,000 

26 Financial instruments 
Capital risk management 
The Group and Company manages its capital to ensure that entities in the Group will be able to continue as going concerns while 
maximizing the return to stakeholders through the optimization of the debt and equity balance. On the 7 June 2018, the Group 
drew down on a facility of $3 million in order to support the Group’s operations and same was repaid in April 2019. 

The capital structure of the Group and Company consists of cash and cash equivalents and equity attributable to equity holders of 
the parent, comprising of issued capital, reserves, and retained earnings. 

The Group and Company are not subject to any externally imposed capital requirements. 

The Group and Company’s strategy is to ensure availability of capital and match the profile of the Group and Company’s 
expenditures. To date the Group has relied upon equity and debt funding to finance operations. The Directors are confident that 
adequate cash resources exist to finance operations to commercial exploitation, but controls over expenditure are carefully 
managed. 

The Group and Company has a policy of not using derivative financial instruments for hedging purposes and therefore is exposed 
to changes in market rates in respect of foreign exchange risk, However, it does review its currency exposures on an ad hoc basis. 
Currency exposures relating to monetary assets held by foreign operations are included within the foreign exchange reserve in 
the Group Balance Sheet. 

Categories of financial instruments 
Group 

Financial Instruments

Cash and bank balances

Financial assets at amortized cost

Investments in equity instruments at FVTOCI

Financial liabilities 

Financial liabilities at amortized cost

2019
$ 000’s

6,583

8,903

-

2018 
$ 000’s 

10,367 

7,890 

57 

3,335

6,783 

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STRATEGIC REPORT

GOVERNANCE

FINANCIAL STATEMENTS

Company 

Financial Instruments

Cash and bank balances

Financial assets at amortized cost

Investments in equity instruments at FVTOCI

Financial liabilities 

Financial liabilities at amortized cost

2019
$ 000’s

3,589

7,731

-

2018 
$ 000’s 

5,397 

11,476 

57 

13,456

11,837 

There are no material differences between the book values of financial instruments and their market values. 

Financial risk management objectives 
The Group and Company’s Finance function provides services to the business, co-ordinates access to domestic and international 
financial markets, monitors and manages financial risks related to the operations of the Group and Company through internal risk 
reports, which analyses exposures by degree and magnitude of risks. 

It is, and has been throughout 2019 and 2018, the policy of both the Group and the Company that no trading derivatives are 
contracted. 

The main risks arising from the Group and the Company’s financial instruments are foreign currency risk, credit risk, liquidity risk, 
interest rate risk and capital risk. Management reviews and agrees policies for mitigating each of these risks, which are 
summarized below. 

Market risk 
The Group and Company’s activities expose it primarily to the financial risks of changes in foreign currency exchange rates and 
interest rates. The risk is managed by the Group and Company by maintaining an appropriate mix of cash and cash equivalents in 
the foreign currencies it operates in. The Group and Company’s management did not set up any financial instruments policy to 
manage its exposure to interest rates and foreign currency risk. 

Foreign currency risk 
The Group and Company undertakes transactions denominated in foreign currencies; consequently, exposures to exchange rate 
fluctuations arise. The Group and Company evaluates exchange rate fluctuations on a periodic basis to take advantage of 
favorable rates when transferring funds between accounts denominated in different currencies. 

The carrying amount of the Group and Company’s foreign currency denominated monetary assets and monetary liabilities at the 
reporting date is as follows 

Group

Sterling

USD

Euro

CNY

2019
$ 000’s

1,055

2,216

64

Liabilities

2018
$ 000’s

2,031

4,710

42

Assets 

2018 
$ 000’s 

1,335 

16,045 

934 

2019
$ 000’s

53

13,896

1,509

29 

As at 31 December

3,335

6,783

15,487

18,314 

71

notes to the financial statements 
for the year ended 31 December 2019 
(continued)

Company

Sterling

USD

Euro

CNY

2019
$ 000’s

-

12,326

1,131

Liabilities

2018
$ 000’s

-

10,176

1,661

Assets 

2018 
$ 000’s 

3,822 

11,723 

1,385 

2019
$ 000’s

1,180

8,914

939

287 

As at 31 December

13,457

11,837

11,320

16,930 

Foreign currency sensitivity analysis 
The following table details the Group and Company’s sensitivity to a 10% increase and decrease in the functional currency against 
the relevant foreign currencies. 10% represents management’s assessment of the reasonably possible change in foreign exchange 
rates. 

The sensitivity analysis includes only outstanding foreign currency denominated financial instruments and adjusts their 
translation at the period end for a 10% change in foreign currency rates. The following table sets out the potential exposure, 
where a positive number below indicates an increase in profit or loss and other equity where the US Dollar strengthens 10% 
against the relevant currency. For a 10% weakening of the US Dollar against the relevant currency, there would be a comparable 
impact on the profit or loss and other equity, and the balances below would be positive. 

Group

Pound Sterling impact

Profit or loss (i)

Other equity (ii)

2019
$ 000s

(111)

-

(111)

2018
$ 000s

(337)

-

(337)

Company

Pound Sterling impact

Profit or loss (i)

Other equity

2019
$ 000s

(118)

-

(118)

2018
$ 000s

(382)

-

(382)

2019
$ 000s

(157)

-

(157)

2019
$ 000s

(207)

-

(207)

Euro impact

2018
$ 000s

(98)

-

(98)

2018
$ 000s

(305)

-

(305)

2019
$ 000s

(3)

-

(3)

2019
$ 000s

(29)

-

(29)

CNY impact 

2018 
$ 000s 

- 

- 

- 

Euro impact 

2018 
$ 000s 

- 

- 

- 

• The main attributable to the exposure outstanding on Pound Sterling and Euro is receivables and payables at the balance sheet 

date. 

• There is no impact on other equity, as the Group does not hold derivative instruments designated as cash flow hedges and net 

investments hedges. 

In management’s opinion, the sensitivity analysis is unrepresentative of the inherent foreign exchange risk as the year end 
exposure does not reflect the exposure during the year. Whilst the group operates across Europe and North America, operations 
are managed in US dollar and these financial statements are presented in US Dollars. 

Interest rate risk 
The Group and Company’s exposure to interest rate risk is limited to cash and cash equivalents held in interest-bearing accounts 
and borrowings at a fixed interest rate. 

Interest rate sensitivity analysis 
The impact of interest rate fluctuations is not material to the Group and Company accounts. 

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STRATEGIC REPORT

GOVERNANCE

FINANCIAL STATEMENTS

Credit risk management 
Credit risk refers to the risk that a counterparty will default on its contractual obligations resulting in financial loss to the Group 
and Company. The Group and the Company’s financial assets are comprise of receivables, cash, and cash equivalents, and other 
long-term assets. 

The credit risk on cash and cash equivalents is limited as the counterparties are banks with high credit-ratings as determined by 
international credit-rating agencies. 

The credit risk on other long-term assets is limited as the total amount represents two components: deposits for the right to 
secure a revenue-generating asset and restricted cash. The deposits for the right to secure revenue-generating assets are 
maintained by a government sponsored global organization that is contractually required to return a portion of these deposits if 
requested. Furthermore, the agency, a not-for-profit organization, is well funded by its member organizations and is not a risk to 
cease operations. The restricted cash is deposited with banks with a high-credit rating as determined by international credit-rating 
agencies. 

The exposure of the Group and the Company to credit risk arises from default of its counterparty, with maximum exposure equal 
to the carrying amount of receivables (excluding prepaid income), cash and cash equivalents, and other long term assets in the 
Group and Company statements of financial position. 

As at 1 January 2019, the directors of the Company reviewed and assessed the Group’s existing financial assets and amounts due 
from customers for impairment using reasonable and supportable information that is available without undue cost or effort in 
accordance with the requirements of IFRS 9 to determine the credit risk of the respective items at the date they were initially 
recognized. See note 20 for further details on the Group and Company’s bad debt provision. 

The Group and Company do not hold any collateral as security other than as mentioned in Note 19 

Liquidity risk management 
Ultimate responsibility for liquidity risk management rests with the Board of Directors, which has established an appropriate 
liquidity risk management framework for the management of the Group and Company’s short, medium, and long-term funding and 
liquidity management requirements. The Group and Company manages liquidity risk by maintaining adequate reserves, banking 
facilities and reserve borrowing facilities, by continuously monitoring forecast and actual cash flows, and by matching the maturity 
profiles of financial assets and liabilities. 

Cash forecasts are regularly produced to identify the liquidity requirement for the Group and Company. To date, the Group has 
relied on the issuance of stock warrants and shares to finance its operations. The Group borrowed $NIL million in 2019 (2018: 
$3m). 

The Group’s and Company’s remaining contractual maturity for its non-derivate financial liabilities with agreed repayment periods 
are: 

31 December 2019

Non-interest bearing: 

Trade and other payables

31 December 2018

Non-interest bearing: 

Trade and other payables

Weighted average 
effective interest rate

Within 1 year
$ 000s

Group

1 – 5 years
$ 000s

Within 1 year
$ 000s

Company 

1 – 5 years 
$ 000s 

-

-

-

-

-

-

- 

- 

Weighted average 
effective interest rate

Within 1 year
$ 000s

Group

1 – 5 years
$ 000s

Within 1 year
$ 000s

Company 

1 – 5 years 
$ 000s 

5,033

5,033

-

-

3,000

3,000

- 

- 

73

notes to the financial statements 
for the year ended 31 December 2019 
(continued)

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Other Group and Company’s non-derivative financial liabilities mature within one year. 

The Group and Company had no derivative financial instruments as at 31 December 2019 and at 31 December 2018. 

27 Commitments 

The group as a lessee

Lease payments recognized under operating leases recognized as an expense in the year

2019

$ 000’s

-

2018 

$ 000’s 

895 

At the balance sheet date, the Group had outstanding commitments for future minimum lease payments under non-cancellable 
operating leases, which fall due as follows: 

Within one year

In the second to fifth years inclusive

2019

$ 000’s

-

-

-

2018 

$ 000’s 

1,041 

1,328 

2,369 

Operating lease payments represent amounts payable by the Group for its office properties and outsourcing registry operations. 
Leases in relation to office properties are negotiated for an average period of three years with fixed rentals. Leases in relation to 
outsourcing registry operations are negotiated for a period of three to five years with fixed commitments. From 1 January 2019, 
the Group has recognised right-of-use assets for these leases, except for short term and low-value leases, See note 23. 

As at 31 December 2019 and 31 December 2018, the Group has no capital commitments. 

As at 31 December 2019 and 31 December 2018, the Company had no lease or capital commitments. 

28 Related party transactions – Group 

Balances and transactions between the company and its wholly owned subsidiaries, which are related parties, have been 
eliminated on consolidation. Transactions between the Group and its Joint ventures are disclosed below.  

Joint ventures 
During the year, the Group entered into transactions with its Joint Ventures that resulted in amounts owed to or due from the 
Joint Ventures. The balances at the year end were due to financial and equity requirements across the Joint Ventures. The 
balances have no fixed repayment and no interest is received or charged on these balances. 

Due to Entertainment Names Inc

Due to Dot Country LLC

2019

$ 000’s

212

(32)

2018 

$ 000’s 

45 

(66) 

Remuneration of Key Management Personnel 
The remuneration of the Executive Directors, who are the key management personnel of the Group, is set out in the Directors’ 
report. 

Related party transactions – Company 
Transactions between the Company and its subsidiaries and subsidiaries are disclosed below. 

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STRATEGIC REPORT

GOVERNANCE

FINANCIAL STATEMENTS

Subsidiaries 
During the year, the Company’s subsidiaries have provided certain services to the Company (RSP services) and recharged certain 
costs to the Company. Details of these transactions are shown below 

Recharged costs and services from

Minds and Machines LLC

Minds + Machines Limited (IE)

Minds and Machines Group limited

2019

$ 000’s

2,878

180

134

2018 

$ 000’s 

2,949 

784 

- 

In addition, during the year, the Company has provided financing to its subsidiaries. The net balances due to the Company/(to its 
subsidiaries) are detailed below. The balances have no fixed repayment terms and no interest is charged on these balances. 

Company

Minds and Machines LLC

Bayern Connect GmbH

Minds and Machines GmbH

Minds + Machines Limited (IE)

Minds + Machines Registrar Limited (IE)

Minds and Machines Limited (UK)

Minds and Machines Registrar UK Limited

Emerald Names, Inc

Minds + Machines (FL)

Minds + Machines, Inc.

Minds + Machines Hungary

Dot Law, Inc.

Boston TLD Management LLC

Beijing MMX Tech Co. Ltd

ICM Registry, LLC

ICM Registry AD, LLC

ICM Registry PN, LLC

ICM Registry SX, LLC

2019

$ 000’s

(4,237)

377

560

(1,130)

-

1,097

9

86

(682)

5

329

-

1,539

287

(6,863)

29

29

29

2018 

$ 000’s 

(5,245) 

443 

630 

(1,661) 

- 

2,155 

9 

86 

(566) 

5 

311 

(673) 

1,557 

209 

8 

6 

6 

6 

The Company also sold second level domain names to its subsidiary, Dot Law, Inc (DLI). DLI owns and operates join.law, a reseller 
of second level domain names. Any secondary domain names sold to DLI are to fulfil third-party orders from end users. Second 
level domain names sales and trade receivable balances outstanding at the year end are: 

Company

Dot Law, Inc.

Second level sale of domains

Trade receivable outstanding 

2019

$ 000s

1,043

2018

$ 000s

785

2019

$ 000s

-

2018 

$ 000s 

- 

75

notes to the financial statements 
for the year ended 31 December 2019 
(continued)

Joint ventures 
During the year, the Company entered into transactions with its Joint Ventures that resulted in amounts owed to or due from the 
Joint Ventures. The balances at the year end were due to financial and equity requirements across the joint ventures. The balances 
have no fixed repayment and no interest is received or charged on these balances. 

Due from Entertainment Names Inc

Due to Dot Country LLC

2018

$ 000’s

167

(32)

2019 

$ 000’s 

50 

(33) 

Remuneration of Key Management Personnel 
The remuneration of the Executive Directors, who are the key management personnel of the Group, is set out in Directors’ report 
along with the share options issued. 

29 Post Balance Sheet Events 

There are no post balance sheet events.

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76

 
 
 
 
 
 
 
 
 
 
 
corporate information

Registered number 
1412814 registered in  
British Virgin Islands 

Directors 
Toby Hall 
Chief Executive Officer 

Michael Salazar 
Chief Finance Officer 

Guy Elliott 
Non-Executive Chairman 

Henry Turcan 
 Non-Executive Director 

Bryan Disher 
Independent Non-Executive Director 

Company Secretary 
One Advisory 
201 Temple Chambers 
3-7 Temple Avenue 
London EC4Y 0DT 
United Kingdom 

Registered Office 
Craigmuir Chambers 
Road Town, Tortola 
British Virgin Islands 
VG 1110 

Website 
www.mmx.co/about/overview 

Auditor 
Mazars LLP 
Tower Bridge House 
St. Katharine’s Way 
London E1W 1DD 
United Kingdom 

Solicitors 
Hill Dickinson LLP 
The Broadgate Tower 
20 Primrose Street 
London EC2A 2EW 
United Kingdom 

Nominated Advisor and Broker 
finnCap 
60 New Broad Street 
London 
England 
EC2M 1JJ 

Registrars 
Computershare Investor Services 
(Channel Islands) Ltd 
PO Box 83 
Ordnance House, 31 Pier Road 
St Helier JE4 8PW 
Channel Islands 

Principal Bankers 
Silicon Valley Bank 
15260 Ventura Blvd #1800 
Sherman Oaks, CA 91403 
United States of America 

Bank of Ireland 
40 Mespil Road 
Dublin 4 
Ireland 

Designed and produced by Mediasterling: 
www.mediasterling.com

mmx

Minds + Machines Group Limited 
2505 2nd Ave 
Suite 520 
Seattle, WA 98121 

investors@mmx.co