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My Food Bag Group Limited

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FY2021 Annual Report · My Food Bag Group Limited
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ANNUAL REPORT 2021

Share in
the goodness

MY FOOD BAG GROUP LIMITED ANNUAL REPORT 2021Dig 
in 

Welcome to our inaugural Annual Report and the next delicious 
phase of development for My Food Bag.

During FY21, we experienced an acceleration in demand,  
as more customers trusted My Food Bag to deliver their meals. 
This growth can be attributed to the success of new products, 
particularly My Food Bag Choice, and the macro societal effects 
of the COVID-19 pandemic, which clearly led to faster adoption 
of online shopping. 

We’re excited about the opportunities ahead. We operate  
in a small but growing part of the $37 billion New Zealand 
retail food sector with considerable scope for expansion.  
My Food Bag leverages consumer demand for quality, locally 
sourced food ingredients that produce delicious recipes which 
make dinners easier. Our service is purchased online and the  
final product is delivered to customers’ doors every week.

1

MY FOOD BAG GROUP LIMITED ANNUAL REPORT 2021CONTENTS

Letter from the Chair 
Letter from the CEO 
Results at a Glance 
Key Achievements 
Sustainability, Community & People 
What Kiwis are Eating 
My Food Bag Operations  
Board of Directors 
Management Team 
Financial Performance 
Financial Statements 
Independent Auditor’s Report  
Corporate Governance Statement  
Other Disclosures  
Directory 
Key Dates 

This Annual Report is dated 26 May 2021  
and is signed on behalf of the Board by:

Tony Carter 
Chair

Jen Bunbury 
Chair of the Audit 
and Risk Committee

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90

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When used in this Annual Report, references to the ‘Company’ are references 
to My Food Bag Group Limited. References to ‘My Food Bag’ or the ‘Group’ 
are to My Food Bag Group Limited together with its subsidiary, My Food Bag 
Limited. All references to financial years (e.g. ‘FY21’ and ‘FY22’) in this 
Annual Report are to the financial year ended 31 March, and references to 
‘Prospective Financial Information’ (PFI) is to prospective financial information 
included in the Company’s recent Product Disclosure Statement (PDS). 
References to $ and NZ$ are to New Zealand dollars unless otherwise stated.

MY FOOD BAG GROUP LIMITED ANNUAL REPORT 2021LETTER FROM THE CHAIR

LET TER FROM THE CHAIR

Freshly
made

On behalf of the Board, I am delighted  
to present My Food Bag’s inaugural  
Annual Report. 

In FY21, My Food Bag embarked on the next stage of  
its growth journey – listing on both the NZX and the ASX.  
In doing so, we welcomed thousands of new investors,  
many of them customers, who took the opportunity to  
be part of the My Food Bag whānau. 

Like them, I am excited about the future. My Food Bag  
is New Zealand’s longest-standing meal-kit provider,  
delivering nearly 88 million meals to more than 300,000  
Kiwi households since launching eight years ago.

We are proud to offer the broadest range of meal kits in  
New Zealand under the My Food Bag, Bargain Box and  
Fresh Start brands, and to give Kiwis a quality ready-made 
meal option through our brand MADE.

But this is just the beginning. 

We have a proven track record of growth and will continue 
to innovate as well as offer increased choice across more 
products. We will continually exceed our customers’ 
expectations to make their lives easier.

My Food Bag operates in the fast-growing online food  
delivery market. We are well placed to grow our profit in  
line with our forecast prior to listing and to keep growing  
post our PFI period. 

While FY21 has been successful, it has not been  
without its challenges. COVID-19 has tested us all  
in ways we could not have anticipated.  

First and foremost, we took steps to protect our staff, such as 
introducing additional personal protective equipment (PPE)  
and implementing social distancing within operational areas. 
At the same time, we managed a surge in demand for our meal 
kits from new, inactive and existing customers. 

Our staff and suppliers rose to this challenge and continued  
to deliver fresh and healthy meals to Kiwi doorsteps throughout 
various Alert Levels. I want to thank each member of our team 
for the incredible work and dedication they have exhibited 
during the year.

I would also like to thank all our shareholders for their support 
since the IPO. 

We’re very pleased to confirm that our financial performance 
for FY21 has been stronger than forecast. We’re all working 
hard to ensure that the business grows well and expect that 
growth to be reflected in the share price over time.

Finally, I wish to thank CEO Kevin Bowler, the Management 
Team as well as current and past Board members for their 
support. Like me, they are passionate about the future of  
My Food Bag and its ability to continue to support and  
inspire New Zealanders, one meal at a time.

Tony Carter 
Chair 

3

MY FOOD BAG GROUP LIMITED ANNUAL REPORT 2021

LET TER FROM THE CEO

Wellprepared

In eight short years, My Food Bag  
has grown from a remarkable idea to  
a significant New Zealand food business, 
inspiring thousands of Kiwi families to be 
healthier and happier, simply by eating well. 

During FY21, we served more customers who purchased  
more from us than ever before, and we welcomed many  
new shareholders into the My Food Bag whānau. The FY21 
result is favourable to our forecast for this period, marking  
an important milestone towards delivering the PFI laid out  
in our recent PDS.

OPERATING AS AN ESSENTIAL SERVICE
When New Zealand entered its Alert Level 4 lockdown 
in March 2020, My Food Bag was deemed an essential 
service. We immediately prioritised our team and contractors’ 
wellbeing and adopted new ways of working designed to 
keep our operational teams safe; for example, staggering 
shifts, increasing social distancing, temperature taking on 
arrival, increased PPE standards, screens between packing 
staff, coupled with a big effort on team member education. 
Meanwhile, our technology supported our normally office-
based staff to work from their homes, enabling them to stay  
in their whānau ‘bubbles’. No My Food Bag staff member 
tested positive for COVID-19 during FY21.

PRODUCT INNOVATION 
We have a proven track record of successfully bringing exciting 
products and recipes to market that cater to New Zealand’s 
changing food preferences, demographic and societal trends 
– and FY21 was no different. We continue to work alongside 
Nadia Lim and adopt her philosophy of always insisting on  
the most natural, freshest ingredients for all our recipes.

We introduced My Choice under the My Food Bag brand 
nationwide in July 2020, following requests from our customers 
for more individualised recipes in their bags. It was designed 
to offer recipe personalisation without increasing recipe 
development requirements and is already performing well. 

With the success of My Choice during FY21 fresh in our minds, 
in April 2021 we began offering recipe choice across the 
Bargain Box brand. 

OPERATIONS
During FY21, many of our supplier contracts were renewed  
with a focus on quality, service and competitive pricing.  
We also onboarded some new suppliers who joined the  
My Food Bag family, promising to help us deliver outstanding 
quality every week to our customers.

In addition, we entered into an agreement that will see us 
operating from a new purpose-built leased facility in Christchurch 
to serve the whole South Island from the first half of 2022. 

4

LETTER FROM THE CEO

In May 2020, we renewed our contract with distribution 
partner New Zealand Post (NZ Post) for a further five years. 
This agreement underpins our commitment to superior customer 
service. Alongside many other benefits, this agreement currently 
gives us exclusive access to a Sunday delivery network. 

Despite the pressures and distractions of the global pandemic, 
by mid-2020 we had fully implemented a world-class end-
to-end enterprise resource planning (ERP) system. This new 
platform manages data within the business from the customer’s 
order being confirmed, through to purchasing ingredients and 
payments to suppliers. The platform gives us additional layers 
of control to support recipe development and data integrity. 
And with it comes greater cost visibility throughout the business. 

SUSTAINABILITY 
We view sustainability through three broad lenses: how we 
reduce the impact of our packaging, how we participate in our 
communities and how our activities impact the environment.

Just before closing the FY21 financial year, we launched  
a Soft-Plastics Recycling Programme for our customers.  
In partnership with the NZ Packaging Forum and Future Post, 
we can now arrange to have NZ Post collect all our customers’ 
soft plastics and ensure they are responsibly recycled. 

We are also proud to be a virtual-zero-food-waste company 
and have initiatives underway to reduce the remaining sources 
of food waste. 

Each week, any bags that we don’t use are given to charitable 
organisations and at the end of each day when our recipe 
testing is complete, we pack up any leftover food for 
KiwiHarvest. We provide thousands of meals per month to 
families in need through partnerships with great Kiwi charities 
in the food rescue space. 

In late 2020, we launched a charitable partnership with 
Garden to Table. The charity supports primary school level 
learning through the growing of vegetables. Among other joint 
activities, we collect donations for Garden to Table from our 
customers via our websites. To date, we have collected more 
than $15,000 for Garden to Table, enabling hundreds of  
Kiwi children to join this worthwhile programme.

FINANCIAL UPDATE 
For the 12-month period ending 31 March 2021, My Food  
Bag delivered a performance favourable to the PFI, included  
in our recent PDS. We recorded revenue of $190.7 million,  
up 24% on FY20. The pro forma earnings before interest, 
tax, depreciation and amortisation (EBITDA), a metric used 
extensively by the Board as an indication of underlying 
profitability, was $29.0 million, up 78% on FY20. Net profit 
after tax (NPAT) was $2.4 million, up $1.6 million on the  
PFI forecast.

We achieved year-on-year growth in Active Customers  
(Q4 FY21 vs prior comparative period), have maintained  
order frequency and grown average order value. 

Dividends are expected to be declared and paid twice  
yearly following the release of interim and annual results,  
as outlined in the PDS. We expect to pay our first dividend  
as a listed company in December 2021.

SUMMARY 
My Food Bag has a great deal going 
our way as we chart our growth 
through FY22 and beyond. As a 
New Zealand company, we have a 
strong understanding of Kiwis’ needs, 
an extensive customer database, 
trusted brands, proven e-commerce 
capability and a nationwide supply 
chain that can facilitate a range  
of future growth options. 

We’re energised by continued feedback from customers on 
how our recipes and healthy ingredients have transformed 
mealtimes, improved people’s health and created thousands  
of newly confident home cooks across New Zealand. 
Continuing to keep doing what we do, only better, is a 
cornerstone of our future plan.

I’d like to thank the whole My Food Bag team and all of our 
vitally important suppliers for their commitment and dedication 
through FY21 with all the challenges the year presented.

I look forward to an exciting year ahead, in anticipation  
of inspiring thousands more Kiwis to eat better and delivering  
for our shareholders in line with our FY22 forecast. 

Kevin Bowler 
CEO

5

 
RESULTS AT A GL ANCE

Sliced

& diced
$190.7m

REVENUE

YOY GROWTH

24%

460,000+ 
individual recipe 
ratings from 
customers in FY21.

6

PRO FORMA EBITDA

$29.0m*
78%

YOY GROWTH

* 

 This pro forma figure is a non-GAAP profit measure that includes pro 
forma adjustments, including adding incremental costs associated with 
running a listed company and removing the one-off transaction costs 
associated with the IPO. A reconciliation from GAAP NPAT to non-GAAP 
pro forma EBITDA can be found on page 34 of this Annual Report.

NPAT

$2.4m**
$1.6m

higher than PFI forecast

**   This is inclusive of one-off transaction 

costs of $14.1 million. 

ACTIVE CUSTOMERS

66,492

QUARTER 4 FY21

MY FOOD BAG GROUP LIMITED ANNUAL REPORT 2021& diced

RESULTS AT A GLANCE

Lamb took out  
My Food Bag’s 
top spot. Premium 
New Zealand lamb 
featured in the two 
highest-rated recipes 
of FY21.

90%

of customers said  
they either like or love  
the My Food Bag brand. 

Colmar Brunton, March 2021

MEALS DELIVERED SINCE LAUNCH

86%

of the New Zealand 
population live within 
our delivery network.

NEARLY

88m

19m

1.5k

3m

8m

88m

84m

65m

50m

34m

2013

2014

2015

2016

2017

2018

2019

2020

2021

With more of our customers 
embracing a plant-based  
diet, we purchased almost 
twice as much tofu as in FY20. 

7

MY FOOD BAG GROUP LIMITED ANNUAL REPORT 2021

Prospective  
Financial Information

We are pleased to announce revenue  
of $190.7 million for the FY21 period.  
This result is up 24% from FY20 and  
above the forecast in our PFI. 

The table below summarises the key financial 
metrics for the business for FY21:

FINANCIALS ($M UNLESS STATED)

Revenue 

Pro forma EBITDA1 

Contribution margin % 

NPAT 

Pro forma NPAT 2

Dividend paid 

Total assets 

Total liabilities 

Total debt 

Net debt

Net cash flows from operating activities

NON-FINANCIAL METRICS 

Meals delivered since launch 

Active Customers as at FY21Q4

The FY21 pro forma EBITDA, a metric used 
extensively by the Board as an indication  
of underlying profitability, was $29.0 million,  
up 78% on FY20 and also ahead of the  
PFI forecast.

FY21

Actual

190.7

29.0

25.6

2.4

 16.7

13.3

FY21

PFI

189.5

28.5

25.4

0.8

15.6

13.3

 102.4

100.8

48.2

15.9

14.3

24.1

48.1

16.2

16.2

22.7

FY20

*

Actual

153.3

16.3

21.3

8.2

8.4

109.9

51.4

16.9

8.6

19.2

87.9m

66,492  

 +6% YOY 

Average revenue per unit/average order value (ARPU/AOV) 

$124.4

+1.5%

1. 

 This pro forma figure is a non-GAAP profit measure that includes pro forma adjustments, including adding incremental costs associated with running a listed company and removing 
the one-off transaction costs associated with the IPO. A reconciliation from GAAP NPAT to non-GAAP pro forma EBITDA can be found on page 34 of this Annual Report.

2.   This is inclusive of one-off transaction costs of $14.1 million.
*  The row shaded grey in this column was not provided in the PFI for FY20 and is therefore not included in this table.

8

KEY ACHIEVEMENTS

KEY ACHIEVEMENTS

Piping

hot

Navigating COVID-19 

Operating as an essential service,  
My Food Bag delivered hundreds of 
thousands of meals to Kiwis isolating. 

We adapted quickly to ensure team safety and to minimise 
business continuity risks throughout the lockdown levels, 
particularly at Alert Level 4 from the end of March 2020.

With increased customer demand and safety-related changes 
imposed on operations and logistics, we quickly secured 
extra capacity through a new Auckland assembly  
centre and additional temporary facilities in Christchurch.  
Non-operations team members immediately relocated to  
work remotely, relying on technology to remain productive  
and connected.

During each of the COVID-19 lockdowns and Alert Level 
changes, we maintained a safe working environment for our 
team, while meeting the increased demand from our customers. 
We also recognised the hard work and vigilance of our 
operations team during Alert Level 4 via a one-off payment.

Senior management adjusted existing business continuity 
plans to consider the unique requirements of the pandemic. 
Significant measures were taken at our assembly sites to ensure 
our team was operating safely. We have maintained many  
of these controls for further assurance.

Our control measures included:

• Strict sign-in processes, including temperature checks

• Mandatory use of PPE, including face masks and gloves

• Sites being reconfigured to ensure that appropriate social 
distancing was possible, including in all communal areas 
and on box assembly lines

• Regular revision of hand sanitising and good  

hygiene practices

• Adjusted shift patterns to create additional time between 
shift start times. This also allows us to significantly limit 
crossover between the shifts during breaks and end times 

• Daily reminders on COVID-19 symptoms at pre-start 

meetings and team meetings

• Daily visual checks and leadership walks at each site

• Any staff member not feeling well is requested to undergo  
a COVID-19 test and cannot return to work unless they  
have a negative test and feel better

• A process to identify close or casual contacts in line with  

the Ministry of Health requirements

• Contact tracing app QR codes are available throughout  

our sites

We added full-time on-site resource at each of our assembly 
sites to help manage compliance levels. All non-operational 
staff are equipped to work from home whenever they need to. 

• Single-site requirements to ensure staff are not moving 

between sites unless essential

Following our protocols, no staff member tested positive  
for COVID-19 during FY21.

9

Introducing Choice 

Building on our history of product innovation, 
in July 2020 we introduced My Choice 
under the My Food Bag brand. Each week,  
our customers can pick from 12 options, across 
a range of family-friendly recipes, ready-made 
meals and quick cooking options.

It gives our customers more options every 
week, encouraging them to purchase  
more frequently from us. We’ve made  
changes across the assembly sites to deliver 
My Choice Bags, and learnings from this 
product launch have already informed the 
direction of new product development  
(NPD) and the introduction of further  
customer choice into the product portfolio. 

10

MY FOOD BAG GROUP LIMITED ANNUAL REPORT 2021KEY ACHIEVEMENTS

Strong Foundations for Growth 

A new enterprise resource planning (ERP)
system, implemented in 2020, fully integrates 
our weekly operating cycle. It is an important 
enabler for future profitable growth, as well 
as extending and fostering innovation.

This system enables our team members to spend time on value-
add tasks to further delight customers. It reduces operational 
risk by replacing disjointed and manual processes, provides 
structured and auditable processes for managing master data, 
and creates an internal control environment in line with best 
modern business practice to avoid errors.

This technology also allows us to improve product quality.  
We can now validate recipes against nutritional values, 
improving our ability to meet customer needs. 

The system has created a step change in the management of 
recipes and ingredients, and how data is syndicated enterprise 
wide. Our ability to measure business performance has 
now significantly improved on the strength of the investment, 
supporting our business and financial strategy going forward. 

11

SUSTAINABILIT Y, COMMUNIT Y & PEOPLE 

Feeding

our future

My Food Bag is in a unique position  
to extend the value of what we do far  
beyond our own financial performance. 

We believe in pushing our social and 
environmental performance to inspire 
communities and organisations in Aotearoa.

Our Sustainability Pillars

PACKAGING
Packaging is an essential  
part of our business and 
a primary focus across 
everything we do. 

This pillar includes our  
in-product packaging,  
operational waste and  
on-site office waste.

ENVIRONMENT
We’re Kiwi through and 
through and want to do all we 
can to ensure we’re helping 
keep Aotearoa clean, green 
and beautiful, and inspiring 
others to do the same. 

This pillar includes our 
emissions, energy consumption, 
landfill impact and sourcing.

COMMUNITY
We believe cooking and 
eating together builds stronger, 
healthier communities and 
we want to utilise our unique 
advantage here to ensure  
Kiwi communities are 
flourishing nationwide.

This pillar includes our charity 
support, community initiatives, 
staff and ethical sourcing.

12

MY FOOD BAG GROUP LIMITED ANNUAL REPORT 2021SUSTAINABILITY, COMMUNITY & PEOPLE

Sustainability Framework

To inspire Kiwi families and communities to be happier and healthier, one meal at a time.

OUR PURPOSE

OUR BELIEFS

Cooking and eating together builds stronger, healthier communities.

Improving the customer’s experience is central to our decision-making.

Nutritious, delicious, safe and high-quality food is what we deliver, always.

Partnerships are critical to our success.

To build a healthier food system for our foodies, Aotearoa and the world.

OUR SUSTAINABILITY VISION

PACKAGING

ENVIRONMENT

COMMUNITY

Our Goals
Improve the sustainability of 
our packaging with a focus on 
reduction, the use of recyclable 
or compostable materials 
and through supporting our 
customers to thoughtfully dispose 
of their packaging waste.

Our Measures
Recyclability of product, kg of 
waste to landfill per delivery.

Our Goals
Continue to develop thorough 
monitoring and ongoing 
initiatives to understand, 
minimise and mitigate our 
impact on the environment.

Our Measures
Local fresh produce sourcing, 
food wastage, supplier 
adherence to Approved 
Supplier Programme.

Our Goals
To grow stronger and healthier 
Kiwi communities through 
initiatives. To continue to 
support Garden to Table and 
our other charity partners.

Our Measures
Garden to Table cumulative 
donations and meals  
donated to charity.

OUR VALUE OUTCOMES

Customers eat delicious 
meals that are good for  
them and the planet.

We are committed and  
excel in supporting the 
wellbeing of our staff.

We support Kiwi communities to 
help them thrive through being 
happier and healthier.

We sit at the forefront of food  
and sustainability innovation for 
New Zealand and the world.  

13

MY FOOD BAG GROUP LIMITED ANNUAL REPORT 2021

Packaging

We are committed to using the minimum amount of the most 
sustainable packaging we can to keep food safe and fresh 
for our customers.

We know from our customers that plastic waste (72%)1 and 
increasing landfill (44%)1 are the two issues they are most 
concerned about, so this is a big focus area for us.

Soft-Plastics Recycling Programme

Coverage includes all  
household soft plastics,  
not just My Food Bag  
soft plastics.

Opened up the possibility for  
from-door pick-up of soft plastics 
recycling vs drop-off.

At the time of launch, expanded  
soft plastic recycling across the  
South Island. 

Recycled soft plastic is made into  
things like fenceposts or garden 
boxes by the Soft-Plastics Recycling 
Programme and Future Post.

Approximately 80% of our 
ingredients by value are now 
delivered to our assembly centres  
in reusable crates, reducing the use 
of cardboard and other material.

Our cardboard boxes are made from forest stewardship 
council (FSC) certified 47% recycled cardboard and  
all our paper printing comes from FSC-certified pulp.

Some of our ingredient packaging is biodegradable 
and the wool insulation we use is 100% compostable 
and biodegradable. Our MADE meals are packaged  
in recyclable PET trays and we led the way by filling  
our ice packs with water.   

While we endeavour to be at the forefront of finding 
alternatives, soft plastics still remain an essential element  
of keeping food contained, safe and fresh. At the end of  
Q4 FY21, we launched our Soft-Plastics Recycling Programme, 
in partnership with the NZ Packaging Forum and Future Post. 
This initiative has led the category by offering a direct pick-up 
recycling solution to our customers for their entire household’s 
soft plastics.  

1. 

 My Food Bag customer survey, April 2021.

14

SUSTAINABILITY, COMMUNITY & PEOPLE

Retail Groceries – Supply Chain

Environment

We are committed to playing our part and doing all we  
can to keep Aotearoa clean, green and beautiful. This means 
continually working to reduce emissions, maximise energy 
efficiency and minimise waste to landfill. 

We are continuing to monitor and develop new initiatives to 
both understand and minimise our impact on the environment. 
This includes optimising delivery routes to minimise emissions 
for our depot-to-door deliveries. 

Research supports the emissions benefit of meal kits such as 
ours, which have been shown to be as much as 33% more 
greenhouse-gas efficient than supermarket-bought meals.

We are proud that 98% of our fresh 
meat and produce is locally sourced 
right here in New Zealand, greatly 
reducing transport emissions, and 
that all our cardboard and paper is 
sourced from FSC-certified partners.

Through careful planning, management and partnership  
we are a near-zero-food-waste company.

My Food Bag – Land-to-Bag Supply Chain 

15

MY FOOD BAG GROUP LIMITED ANNUAL REPORT 2021

Community

We passionately believe that cooking and eating together  
can help build stronger, healthier families and communities. 

We have a proud history of supporting New Zealand 
community groups and have relationships with a range of 
charitable organisations, including Kaibosh Food Rescue  
and the Auckland, Wellington and Christchurch City Missions. 
Each week, any unused food bags are given to families in  
need and any food left over from recipe tests is collected by 
KiwiHarvest, a national food rescue charity collecting leftover 
food and distributing it to those in need.

In 2020, we launched a charitable partnership with Garden 
to Table, a charity that advocates for learning through the 
growing of vegetables in New Zealand primary schools.  
We collect donations for Garden to Table from our customers 
via our websites. To date our collective efforts have helped 
over 1,000 Kiwi kids onto the Garden to Table programme.

Suppliers

When selecting our business partners, sustainability is  
always front of mind. We will only work with suppliers who 
align themselves with our very high ethical and environmental 
standards. For this reason we have a comprehensive Approved 
Supplier Programme and work with suppliers who pledge to 
meet the prescribed Code of Conduct. 

In addition to food safety, ingredient and operational 
requirements, this Code underpins a supplier’s commitment  
to ethical and sustainable business practices, for example  
use of free-range, free-farmed meat. 

Suppliers are also required to operate a health and safety 
management system, compliant with the Health and Safety  
at Work Act 2015, associated regulations and relevant codes 
of practice, as well as adhering to strict bribery and corruption-
free business practices.

All supply partners are required to run extensive Food Control 
Panels or National Programmes too, aligned with the Food Act 
2014. Gluten-free suppliers must also follow strict gluten testing 
programmes and are regularly audited.

16

SUSTAINABILITY, COMMUNITY & PEOPLE

17

My Food Bag Team 

From chefs in the Development Kitchen  
to our award-winning Customer Love team,  
our people have a strong focus on delivering 
for our valued customers. 

Our team of around 200 is well balanced, with approximately 
half women and half men.

They have a strong sense of common purpose, pride  
in the organisation and a shared commitment to  
My Food Bag’s success. 

Wellbeing is top of mind at My Food Bag, with access to  
the employee assistance programme (EAP) and a dedicated 
Wellness Committee. Our staff receive discounts on all our 
products. More than 90% of eligible staff typically participate 
in the annual engagement survey, with scores consistently high. 

MY FOOD BAG RITUALS
My Food Bag has built a great work 
culture during its eight years through 
a series of fun but meaningful rituals. 
All staff adopt a ‘foodie name’, there 
are regular platforms for recognising 
individual and team performance, 
frequent gatherings to celebrate team 
results, and a fun informative weekly 
blog from the CEO to all staff, keeping 
everyone connected.

Eva ‘Empanada’ Murphy 
BUSINESS ANALYST

I started out at My Food Bag as a Customer 
Love Coordinator. The knowledge I picked 
up about the business while in this job 
helps me a lot in my current role. When I’m 
working on process and customer journey 
improvements, I’ve got a firm view of what 
matters to our customers and the business.

I also worked in the Logistics team for 
nine months. I joined the team during the 
nationwide lockdown in 2020, which 
proved to be an intense and very valuable 
crash course in Operations.

A key achievement for me was establishing 
automation tools to support pick accuracy, 
traceability and operational savings for our 

18

My Choice product lines. These tools are  
set to be iterated on as the offering expands 
this year.

Life at My Food Bag requires lots of 
collaboration and plenty of flexibility.  
Across all my roles, I’ve had some incredible 
opportunities for growth, and thoroughly 
enjoy the exposure to all the elements of 
the business. Much of what we do involves 
a huge amount of detail and forward 
planning, which is always fun to dig into. 
There’s a lot of trust and curiosity among 
our people, and the most enjoyable 
moments always involve bouncing around 
ideas with a team of bright and passionate 
critical thinkers.

MY FOOD BAG GROUP LIMITED ANNUAL REPORT 2021SUSTAINABILITY, COMMUNITY & PEOPLE

Polly ‘Pomegranate’ Brodie 
HEAD OF DEVELOPMENT KITCHEN

My team and I create the delicious recipes 
and beautiful photography for all our  
meal-kit and ready-made products, as well 
as any extra content for website, social and 
marketing. My team includes chefs, food 
stylists, recipe editors, photographers and  
a nutritionist. Together we create recipes that 
are not only delicious and nutritious but also 
in season, on trend and within budget. 

Before heading up the Development Kitchen, 
I worked as a recipe developer, test kitchen 
chef and nutrition manager. I’ve worked on 

plenty of cool new product developments,  
but Fresh Start has definitely been  
a highlight. My team and I created the 
guidelines and direction for Fresh Start  
and I developed the recipes for the first  
few months, before we hired a new chef  
to take over. I couldn’t believe my luck to be 
creating a meal kit that would help people 
achieve their health goals. For me, having  
a background in nutrition and cheffing,  
that’s an absolute dream job.

Rashmeet ‘Radish’ Singh 
SHIFT MANAGER

I work Saturday, Sunday and Monday 
every week to make sure that the thousands 
of boxes leaving our Auckland assembly 
centres arrive on time with our customers.  
If you’re a My Food Bag customer in the 
North Island, my team and I oversee your 
delivery every week. 

The team culture at My Food Bag is one  
of the things that sets us apart. We’re 
constantly looking for ways to improve 
across all aspects of the business and 
everyone gets stuck in to help. 

The first COVID-19 lockdown was a turning 
point for my team. It showed us what we 
were capable of. During the lockdown 
we opened a new distribution centre 
in Highbrook and took over control of 
deliveries in the whole North Island.  
We introduced a myriad of new processes 
to keep ourselves as safe as possible and 
talked a lot (from a distance!) about how  
we were helping Kiwis during a tough time. 

19

WHAT KIWIS ARE EATING

Taste

sensations

Each week, our customers rate our recipes, 
which provides a rich database of 
information on what Kiwis love to eat the 
most. From this we find insights to personalise 
our marketing, product range and recipe mix. 

We’re constantly adapting our recipes  
to match what our customers are loving  
at the moment. 

KIWIS LOVE NUDE FOOD
Our recipe development is guided by Nadia Lim’s  
Nude Food philosophy, “Eat real food that comes  
from the ground, sea and sky, and less from 
factories”. It guides our choice of ingredients and 
suppliers as well as the recipe design for all our products. 
Nadia is a co-founder and shareholder in My Food Bag,  
and she continues to be an important brand ambassador  
for the business.

20

MY FOOD BAG GROUP LIMITED ANNUAL REPORT 2021WHAT KIWIS ARE EATING

BARGAIN BOX

FRESH START

Bargain Box customers 
can’t get enough of our 
flavour-packed Asian 
dishes. This Crispy 
Katsu Chicken with 
Crunchy Sesame Slaw 
was an instant Family 
Fave in FY21. 

For Fresh Start customers 
looking to achieve their 
health goals, whether it 
be weight loss or fitness 
focused, it was all about 
curries in FY21. Our 
Malaysian Curried 
Prawns with Turmeric 
Rice took out the top spot, 
and Thai Green Fish and 
Thai Yellow Chicken both 
featured in the top 10. 

Bargain Box customer Hannah loves the way Bargain Box helps 
her budget her week and helps her make dinnertime fun for her 
and the kids. 

Fresh Start customer and mum-of-two Erin puts the 18kg she has 
lost mostly down to Fresh Start. 

“ Since doing Bargain Box, I’ve saved money 
and my sanity! Not having to think about 
‘What’s for dinner tonight?’ is great, and 
even better, the kids love the meals and are 
eating more veggies and variety than ever 
before.” – Hannah

“ It’s the easiest way to lose weight that I’ve 
found. And I now do things outdoors with 
the kids I wouldn’t have been capable of  
or had the motivation to do before.” – Erin

PLANT BASED

MY FOOD BAG

Our Plant Based 
customers loved the 
way we managed to turn 
the humble mushroom 
into a crunchy and 
juicy burger patty in 
our Panko-Crumbed 
Mushroom Burgers. 

For My Food Bag, lamb took 
the top spot. Our premium  
New Zealand lamb featured  
in the two highest-rated 
recipes of the year. Gourmet 
Bag’s Pesto-Crusted Lamb 
Loin with Buttered Greens 
& Hollandaise was a firm 
favourite, alongside our 
Valentine’s Day Lamb Rack  
with Twice-Cooked Potatoes 
which featured in My Choice. 

Incorporating more plant based meals into your week can be 
intimidating – and ensuring you get the right balance of nutrition 
and variety is not straightforward. Plant Based customer Matt has 
found reducing his meat intake deliciously easy thanks to My Food 
Bag’s Plant Based Bag. 

My Food Bag customers enjoy the quality of our local lamb,  
as well as the way My Food Bag teaches them to cook their  
lamb perfectly and combine flavours and ingredients in new  
and interesting ways.

“ I have found that the Plant Based Food Bag 
has provided the diet balance I needed to 
keep the rest of my not-so-vegan intake 
in check. And, being new to My Food Bag, 
all of sudden I have an extra hour in the 
evenings as the Plant Based goodness takes 
care of my hangry belly.” – Matt

“ Fabulous. And my first time cooking a lamb 

rack. 11 out of 10 for this meal.” 

“ Loved this! The combination made my taste 

buds and heart sing   so yum!” 

–  My Food Bag customer comments  

from recipe ratings, Feb 2021

21

MY FOOD BAG OPER ATIONS

Recipe
for success

My Food Bag is an online food  
delivery business and New Zealand’s 
longest-standing meal-kit provider. 

Each week, My Food Bag delivers thousands of boxes full of 
nutritious, locally sourced ingredients along with easy-to-follow 
recipes direct to families across New Zealand. We take the 
stress out of meal planning and help to bring families together 
around mealtimes. Since the business commenced trading  
in 2013, we have delivered nearly 88 million meals to  
New Zealanders.

My Food Bag offers the broadest range of meal-kit bags  
in New Zealand under the My Food Bag, Bargain Box  
and Fresh Start brands. Since inception, we have focused  
on evolving our product offering through innovation and  
a strong understanding of customers’ needs to appeal to  
a wide range of New Zealanders. We continue to innovate  
to meet changing consumer food, demographic and societal 
trends, and most recently entered the large ready-made  
meal category with our MADE brand.

My Food Bag’s extensive database, high brand awareness, 
digital capabilities and nationwide coverage provide a strong 
platform for growth, as well as an opportunity for expansion 
beyond our current product scope.

Our Brands

My Food Bag offers a variety of goal-based products  
to help our customers achieve their dietary goals, such  
as weight loss or reducing meat intake. 

To further cater to their needs, when ordering My Food Bag, 
Bargain Box and Fresh Start, customers can add extra 
products to their order, such as MADE meals, My Fruit Box 
and easy-prep Lunch options. We also create innovative 
seasonal and one-off bags to drive customer demand  
and brand relevance, such as My Christmas Bag and  
My Winter Wellness Bag.

54% 

MY FOOD BAG

3% 

MADE

TOTAL 
DELIVERIES 
FY21

28% 

BARGAIN BOX

16% 

FRESH START

22

MY FOOD BAG GROUP LIMITED ANNUAL REPORT 2021MY FOOD BAG OPERATIONS

Synonymous with meal kits in  
New Zealand, the My Food Bag  
brand targets the broadest range of 
customers and promises to help you  
get meals “Deliciously Sorted” with  
a wide selection of product offerings.

This is My Food Bag’s most 
accessible offering, providing 
“Family Faves, Bargain Prices”, 
designed to bring quick, easy, 
affordable, tasty and healthy  
meals to Kiwi households.

We launched My Choice across New Zealand in July 
2020. Customer satisfaction and average recipe ratings 
are both extremely strong, indicating that being able 
to choose a personalised combination of recipes is 
important to many My Food Bag customers.

During the year, we launched a vegetarian bag for 
Bargain Box customers. At the end of FY21we tested 
recipe choice across the Bargain Box brand, ready for 
introduction in early FY22. 

This range focuses on goal-based 
recipes designed to help customers 
achieve health goals through their 
diet, whether it be for weight loss 
or fitness.

This is an important format 
differentiator to our meal kits. 
Designed to offer an easier and 
more convenient alternative to 
cooking a recipe, MADE offers a 
range of fresh, ready-made meals. 

The year-on-year investment in Fresh Start marketing 
lifted and included TV advertising for the first time.  
As a result, during the year, Fresh Start experienced  
the highest delivery and customer numbers to date. 

There were significant improvements to recipes, reflected 
in customer ratings across the MADE range and we also 
added MADE into the My Choice meal options. 

23

Efficient Operation  
– Every Week

1

CREAT E

5

RECIPE RA T I N G S

4

3

C

OOK & E N J O Y

S

O

URCE &  D E L

2

CHOO S E

R

I V E

1. CREATE
Every week, our 
chefs and in-house 
nutritionist develop 
new recipes, building 
on our database of 
over 10,000 recipes.

Our recipes are 
designed to use only 
basic kitchen utensils  
and a few pantry 
staples, a list of  
which is emailed  
to customers.

2. CHOOSE
Customers choose 
from the full  
My Food Bag brand 
portfolio with options 
for different numbers  
of people and nights 
per week. 

Customers can 
choose to have their 
bag delivered weekly 
or fortnightly on a 
flexible subscription.

3. SOURCE & 
DELIVER
We source to  
order the freshest 
New Zealand meat, 
fish and produce, 
resulting in minimal 
food waste at our 
assembly centres.

Bags are delivered 
direct to customers on 
a Saturday, Sunday 
or Monday. 

4. COOK & ENJOY
The fun begins! Using 
our step-by-step 
recipes, customers 
create and enjoy  
their meals.

5. RECIPE RATINGS
Customers can then 
rate the recipes to 
provide feedback 
direct to our chefs.

Ratings drive the 
direction of future 
innovation and 
ensure recipes which 
customers love are 
available again.

24

MY FOOD BAG GROUP LIMITED ANNUAL REPORT 2021MY FOOD BAG OPERATIONS

Weekly Operations Cycle

We operate a weekly business cycle, with orders for the following 
week’s delivery ‘locked’ on a Sunday night, ingredients arriving to our 
assembly centres on Tuesday through Friday, and items ‘picked and 
packed’ on Thursday and Friday prior to being delivered to customers.

MONDAY
•   The billing run is  

made and customer  
money received
•   My Food Bag’s 

procurement team  
reviews and places 
orders with suppliers

TUESDAY & WEDNESDAY

•   Ingredients begin to arrive at our assembly  

centres in Auckland and Christchurch, with the 
majority arriving on site on Wednesday and 
Thursday. Other ingredients are delivered  
as late as Friday to ensure freshness

•   Ingredients are sourced from more than 

200 suppliers

1

2

3

SUNDAY EVENING

•   Subscribers have 
until 11:59pm to 
adjust their orders 
for the following 
week’s delivery

•   Orders can be 

changed through 
both the website  
and mobile app

4

THURSDAY

•   Picking and  
packing  
commences  
mid-morning

•   30,000+  

boxes picked  
and packed  
per week

7

6

5

SUNDAY

SATURDAY

FRIDAY

•  Staging commences  
to get boxes ready  
for pickup from  
the Auckland  
and Christchurch 
assembly centres

•   My Food Bag and 

•   Picking and packing 

Fresh Start branded 
boxes are delivered 
to customers via 
NZ Post’s exclusive 
Sunday network 
(with some deliveries 
on Monday via 
NZ Post’s overnight 
network)

•   Customers are sent  

a text to inform them  
of delivery details

concludes

•   Boxes are transported  
to distribution depots 
around the country

•   Delivery is made to 
customers electing 
Saturday delivery

•   Bargain Box and 
MADE deliveries 
begin (via the NZ Post 
overnight network) 

My Food Bag operates a negative working capital position. This is a benefit  
of the operating model arising because cash is generated from customers before 
it has to pay suppliers for the cost of goods sold. This allows My Food Bag  
to leverage supplier payment terms to grow the business.

25

Supply Chain Overview

We operate a largely outsourced and asset-light supply chain 
model, while always maintaining close oversight across supply 
and delivery.

FOOD SUPPLIERS
• We operate a ‘source-to-
order’ model: purchase 
orders are placed with 
suppliers on a weekly basis 
at the exact levels required 
to match customer orders 
(allowing for a small buffer  
of stock) to minimise waste. 

• Our supply chain with food 
suppliers is robust and 
resistant to adverse events, 
with 98% of all meat and 
produce sourced locally in 
New Zealand.

ASSEMBLY CENTRES
• We are the only large-

scale New Zealand meal-
kit delivery business with 
chilled assembly centres in 
both the North and South 
Islands, providing logistical 
efficiencies, more localised 
sourcing of ingredients and 
greater delivery certainty  
to the South Island. 

26

OVERNIGHT & EXCLUSIVE  DELIVERY NETWORKS• We have a strong relationship with distribution partner NZ Post, recently renewing their contract for a further five years until May 2025.• NZ Post currently operates an exclusive Sunday delivery service for My Food Bag.MY FOOD BAG GROUP LIMITED ANNUAL REPORT 2021MY FOOD BAG OPERATIONS

Food Safety

My Food Bag is subject to the National Programme Level 3 
(guidelines set out by the Ministry for Primary Industries – MPI)  
as a retailer which handles food but does not prepare or 
manufacture food. MPI complete business and site audits  
of National Programme Level 3 once every two years.  
Since 2017 we have had eight MPI audits across our sites.  
To date we have had minimal non-conformances flagged 
during these audits and no non-compliances. 

We also require our suppliers to meet a strict prescribed  
code of conduct outlining food safety, ingredient and 
operational requirements. We regularly review and audit 
our food handling settings as well, to ensure procedures meet 
the recommended standards. We maintain a direct line of 
contact with our customers, so that any issues are immediately 
identified and remedied. This is supported by a Serious Incident 
Register to record reported customer complaints relating to 
food quality and concerns.

Health and Safety

We have a systematic approach to the management of health 
and safety. Detailed health and safety policies, standards 
and procedures are implemented alongside hazard and risk 
management processes, including an incident notification and 
management system. Each site operates a Health and Safety 
Committee, which meets monthly and our Senior Leadership 
Team and Board are active participants in our site safety audits.

My Food Bag has a Total Recordable Injury Frequency Rate 
(TRIFR1) of 4, which is better than the current New Zealand 
benchmark of 5.4, from the Business Leaders’ Health & Safety 
Forum 2019 benchmarking report. 

1. 

 TRIFR is calculated by taking the number of injuries resulting in medical treatment or lost time, multiplying this number by 200,000 to standardise for business size  
and then dividing by the number of hours worked in a month. It is then averaged over 12 months and is reported as a rolling 12-month figure.

27

MY FOOD BAG GROUP LIMITED ANNUAL REPORT 2021

Growth Strategies

Building on our history of innovation and  
exceptional customer service, during FY21  
we identified a pipeline of growth opportunities  
based on two strategic areas of focus: 

1

2

Continued leadership in the meal-kit market to align to consumer trends.

Utilising the established My Food Bag platform to further disrupt the business- 
to-consumer market; for example, by expanding into the broader online food and 
grocery market. These opportunities have been identified and are in development.

1.

LEADERSHIP IN MEALS & EXPANDING  
OUR FOOD-BASED OFFERINGS
During FY21, we experienced an acceleration in demand,  
as more customers trusted My Food Bag to deliver their meals.  
We capitalised on the accelerated growth of online shopping 
due to COVID-19, with several successful new product 
launches and campaigns. 

Our key growth initiatives:  
• The launch of My Choice, which allows customers to 

personalise their recipe selection, resulted in increased 
order frequency as customers can now select the perfect 
meal combination for their week and household.

• Upweighted marketing focus on Fresh Start through 
advertising campaigns, weight loss challenges and  
new products ensured growth for this brand.

• We also expanded our ‘Plant Rich’ portfolio, adding 

Bargain Box Veggie to our leading range of meat-free 
options, and continued to drive purchase frequency through 
our My Food Bag Plant Rich education programme.

OPTIMISATION INITIATIVES DRIVING EFFICIENCIES  
THIS YEAR & IN THE FUTURE

• Significant margin uplift was secured via procurement optimisation  

across key categories

•   Our new ERP system resulted in system and operational improvements  

across the business

28

MY FOOD BAG OPERATIONS

• Continued focus on delighting our loyal customers  

2.  DISRUPTING THE  

through initiatives like our My Global Kitchen recipe  
series, the quarterly publication of our In Season magazine 
and “money can’t buy” foodie rewards in our seasonal 
loyalty campaigns.

• Ongoing growth of our ready-made offering, as 

we included ready-made meals as a recipe option 
within My Choice and the selection of single-serve  
ready-made meals being expanded and new  
ready-made formats launching.

BUSINESS-TO-CONSUMER MARKET
There is a significant opportunity to leverage the established 
My Food Bag platform (brand, database, nationwide 
coverage, capability) to expand beyond our current  
business scope.

We continue to evaluate growth opportunities for the  
business through the expansion of food options, entering  
new categories, diversifying into new channels and in  
vertical integration. This includes:

• Our seasonal options continued to be popular and  

• Entering new food categories by leveraging the existing 

drive strong average revenue per unit (ARPU), particularly 
our Christmas range. 

business model and platform 

• Leveraging our brand credentials and capabilities  
to expand beyond food and provide a wide range  
of consumer products 

• Moving beyond online and selling our existing products 

through new distribution channels

• Performing elements of the supply chain in-house  

to improve margins 

29

BOARD OF DIRECTORS

Tony ‘Tea’ Carter
Independent Chair

Jennifer (Jen) ‘Biscotti’ Bunbury
Independent Non-Executive Director

Sarah ‘Sauerkraut’ Hindle
Independent Non-Executive Director

Tony joined the My Food Bag board  
in January 2021 and was appointed 
Chair at that time.

He has a broad range of experience 
in governance across the consumer, 
industrial services, infrastructure and 
energy sectors. Tony moved into 
governance following a successful 
executive career, where he served as 
Chief Executive and Managing Director 
at Foodstuffs – New Zealand’s largest 
retail organisation – for 10 years. 

Tony is currently Chairman of Datacom 
and TR Group and sits on the respective 
boards of ANZ Bank New Zealand  
and Vector. He was formerly Chair of 
Air New Zealand for six years, Chair 
of Fisher & Paykel Healthcare for eight 
years and a director of Fletcher Building 
for nine years. He was Chairman of 
the New Zealand Institute when it 
merged with the New Zealand Business 
Roundtable to form the New Zealand 
Initiative in 2012, of which he served  
as inaugural Chairman until 2013.

Tony graduated from the University 
of Canterbury with a Bachelor of 
Engineering with honours, before 
completing a Master’s of Philosophy  
at Loughborough University of 
Technology in the United Kingdom.  
In 2020 he was made a Companion  
of the New Zealand Order of Merit  
for services to business governance. 

Jen was appointed as a director  
of My Food Bag in January 2021  
and acts as Chair of the Audit and  
Risk Committee.

She has an extensive background 
in financial services, including NZX 
listings, acquisitions, mergers and 
strategic advisory. Jen was a director  
in the Investment Banking team at Craigs 
Investment Partners for nine years, with 
experience in the horticulture, logistics 
and energy sectors. Her earlier career 
included investor relations roles at BHP 
and Publicis in Europe, following four 
years in the Investment Banking  
team at ABN AMRO in New Zealand.

Most recently, Jen served as the Chief 
Financial Officer for NZX50-listed 
Tourism Holdings Limited until October 
2020 and was a director of Togo Group 
during this time. She is a member of the 
NZ Institute of Directors and participated 
in the Future Directors programme, 
spending 12 months with the board  
of agribusiness Scales Corporation.

Jen completed a Bachelor of Commerce 
majoring in finance, graduating with  
first-class honours from the University 
of Canterbury.

Sarah was appointed as a director  
of My Food Bag in January 2021. 

She has a broad range of experience in 
management and governance across the 
technology and consumer sectors. Sarah 
was most recently the founding general 
manager of Tech Futures Lab, where 
she helped grow New Zealand’s most 
innovative, tech-led learning institute.

Previously, Sarah was Global Head of 
Business Delivery for Direct Wines and 
Manager of Customer Experience and 
Digital for KPMG Boxwood in the United 
Kingdom. She began her career as a 
solicitor for Minter Ellison Rudd Watts  
in New Zealand. 

She is also passionate about agri-tech 
and the application of ‘tech for good’ 
and has held governance roles as  
Chair of the Executive Council of 
AgriTech New Zealand and as a 
director and deputy chair for NZTech.

Sarah holds a Bachelor of Arts and 
Bachelor of Laws from Victoria University 
of Wellington, along with an MBA 
from BI Norwegian Business School 
of Management. She is enrolled as a 
barrister and solicitor of the High Court 
in New Zealand.

30

MY FOOD BAG GROUP LIMITED ANNUAL REPORT 2021BOARD OF DIRECTORS

Jon ‘Macchiato’ Macdonald
Independent Non-Executive Director

Chris ‘Macadamia’ Marshall
Non-Executive Director

Jon joined the My Food Bag board  
in January 2021. 

He has deep experience in technology, 
the internet and consumer behaviour.  
Jon held senior roles at Trade Me for 
more than 15 years, including 11 years 
as Chief Executive Officer, and has  
since held a position as a director 
(through Trade Me’s parent company, 
Titan Parent NZ Ltd). He is also on the 
boards of Contact Energy, Mitre 10 
and Sharesies. 

Earlier in his career, Jon worked in  
the United Kingdom for HSBC, and in 
Australia and New Zealand for Deloitte. 
He has a Bachelor of Engineering (Hons) 
from the University of Canterbury, and is 
a Chartered Member of the NZ Institute  
of Directors.

Chris joined the My Food Bag board 
on 6 October 2016, upon Waterman 
Capital’s acquisition of a majority stake 
in the Company.

He co-founded Waterman Capital  
in 2004 and is currently serving as an 
executive director of Waterman Capital. 
Waterman Capital is a private company 
investor which invests in mid-market  
New Zealand growth businesses.  
Chris has more than 20 years of 
principal investment experience in  
New Zealand. Prior to this he worked in 
a management consulting role in London 
assisting mid-market businesses.

Chris is a member of Waterman Capital’s 
Investment Committee and is currently 
a non-executive director of Healthcare 
Holdings Limited (owner of the Mercy 
Ascot Hospitals and other healthcare 
businesses) and a non-executive  
director of Lewis Holdings Limited,  
an investment company associated  
with Sir David Levene. 

He graduated with a Bachelor of 
Commerce from the University of  
Otago and is a Chartered Accountant. 

31

MANAGEMENT TEAM

My Food Bag’s Senior Leadership Team has an average tenure 
at the Company of more than four years. The team brings a 
depth and breadth of experience across multiple industries 
including FMCG, services, e-commerce and media. 

The team members have backgrounds that encompass early-
phase start-ups through to corporates within New Zealand and 
overseas. With an equal representation of men and women, the 
team has a proven track record of driving the business strategy 
and culture effectively.

Kevin ‘Bacon’ Bowler
Chief Executive Officer

Kevin drives the team to do 
the basics brilliantly every 
week while also developing 
and implementing the 
Company’s long-term vision 
and goals. He is responsible 
for all day-to-day 
management decisions.

Mark ‘Whitebait’ 
Winter
Chief Financial Officer

Mark leads the finance 
function and has primary 
responsibility for planning, 
implementing and controlling 
all finance-related activities. 
He achieves this with a 
collaborative team focused on 
strong business partnerships.

Richard ‘Ragu’ Wafer
Chief Operating Officer 

Richard oversees a broad 
team, and is responsible  
for the entire supply chain. 
This includes the procurement 
of ingredients, our assembly 
operations, as well as the 
logistics and compliance 
functions.

Louise ‘Chorizo’ 
Cunningham
Chief Marketing &  
Customer Officer

Lou develops marketing 
strategies that drive revenue 
growth, enhance customer 
experience and create social 
impact. She also leads the 
Customer Love team ensuring 
My Food Bag delivers 
award-winning customer 
service and constantly 
delights customers.

Past experience:

Past experience:

Past experience:

Past experience:

• CEO, Frucor Suntory 

• Group Financial 

Beverages NZ  
(2016 – 2018)
• CEO, Tourism  
New Zealand  
(2010 – 2016)
• CEO, Yahoo!Xtra  
(2007 – 2009)

Controller, Fonterra 
Brands NZ  
(2016 – 2019) 

• Commercial Manager 
Operations & Supply 
Chain, Fonterra Brands 
NZ (2015 – 2016)
• General Manager 

Commercial Operations, 
Fonterra LATAM  
(2014 – 2015)

• Chief Procurement Officer 
and National Purchasing 
& Operations Manager, 
My Food Bag  
(2014 – 2016)
• National Planning 

Manager and Demand 
Manager, Goodman 
Fielder (2011 – 2014)

• Executive Director, 

Geometry Global (Ogilvy 
NZ) (2013 – 2017)
• Independent Director, 

Union Digital  
(2013 – 2015)

• Partner and Shareholder, 

Farrimond Ltd  
(2007 – 2011)

32

MY FOOD BAG GROUP LIMITED ANNUAL REPORT 2021MANAGEMENT TEAM

Craig ‘Coffee’ Jordan
Chief Digital Officer

Craig manages all digital, 
technology and data 
functions, leading a capable 
data-driven team responsible 
for maintaining and 
enhancing My Food Bag’s 
proprietary e-commerce 
platform, along with 
providing actionable  
data insights.

Meagan ‘Marzipan’ 
Halpin
Head of People & 
Performance

Meagan ensures  
My Food Bag attracts top 
talent and matches them 
to the right roles. She has 
a strong focus on inclusive 
company communications, 
which has resulted in an 
engaged workforce and  
a reputation as an enviable 
place to work.

Polly ‘Pomegranate’ 
Brodie
Head of Development Kitchen

Trish ‘Teriyaki’  
Whitwell
Head of Innovation

Polly leads a passionate team 
in designing new recipes 
each week while maintaining 
a strong focus on ingredient 
margin and My Food Bag’s 
high nutritional standards.

Trish drives business growth 
through the creation of new 
products and the evolution  
of existing ones. She runs 
a collaborative innovation 
process that allows  
My Food Bag to respond 
quickly to market changes.

Past experience:

Past experience:

Past experience:

Past experience:

• Development Kitchen 

• Head of Marketing,  

• Chief Digital Officer,  

The Warehouse Group 
(2014 – 2017)

• Various executive and 
senior leadership roles, 
Trade Me (2007 – 2014)

My Food Bag  
(2016 – 2017)

• Marketing Manager, 

Meadow Fresh, Goodman 
Fielder (2015 – 2016)
• Marketing Manager, 

Digital Channels, TVNZ 
(2011 – 2013)

• Managing Director 
Human Resources, 
mcgarrybowen  
(2005 – 2016)

and Nutrition Manager,  
My Food Bag  
(2015 – 2018)

• Senior Benefits Counselor, 

• Recipe Development 

University of Virginia 
(2003 – 2005)
• Human Resources 

Generalist,  
Barnes & Noble.com 
(2000 – 2003)

and Test Kitchen Chef,  
My Food Bag  
(2014 – 2015)
• Sous Chef, Motor  
Yacht SIRONA III  
(2012 – 2014)

33

FINANCIAL PERFORMANCE – KEY INDICATORS 

The Board is pleased to announce net profit after tax (NPAT)  
of $2.4 million for FY21. This result is up on the FY21 PFI 
as included in our PDS. Pro forma EBITDA, a metric used 
extensively by the Board as an indication of underlying 
profitability for the Group, was $29.0 million for FY21,  
$0.5 million (or 1.8%) above our PFI forecast and 78%  
above FY20. 

The Group achieved consistent growth in Active Customers 
during the year due to new product development and retaining 
new and reactivated customers following peaks during the 
early COVID-19 lockdowns. It also grew our customers’ 
purchase frequency and delivered significant improvement  
in profitability through contracted procurement negotiations. 

FINANCIAL PERFORMANCE ($M UNLESS STATED)
Deliveries volume (’000s)
Revenue 
Ingredients margin*
EBITDA
Pro forma EBITDA
Net profit after tax (NPAT)
Pro forma NPAT
Balance sheet and cash flow items ($m):
Total assets
Cash and cash equivalents
Total liabilities 
Net cash/(debt) 
Net cash flows from operating activities (excludes offer costs) 

RECONCILIATION OF NON-GAAP FINANCIALS ($M)

Net profit/(loss) after tax 
Add back:

Depreciation, amortisation and impairment
Net financing costs
Income tax expense/(income)

EBITDA
Pro forma adjustments:

Offer costs
Listed company costs

Pro forma EBITDA
Deduct:

Depreciation, amortisation and impairment
Net financing costs
Income tax expense/(income)

Pro forma adjustments:

Listed company capital structure (interest and funding)
Tax impact
Pro forma NPAT

FY20

**

Actual

 1,250 
153.3
66.0
16.8
16.3
8.2

109.9
8.3
51.7
(8.6)
19.2

8.2

4.3
1.3
3.1
16.9

(0.6)
16.3

FY21

Actual 

 1,533 
190.7
89.1
15.5
29.0
2.4
16.7

102.4
1.6
48.2
(14.3)
24.1

2.4

4.8
1.8
6.5
15.5

14.1
(0.6)
29.0

(4.8)
(1.8)
(6.5)

0.9
(0.1)
16.7

FY21

PFI

 1,526 
189.5
88.3
14.4
28.5
0.8
15.6

100.8
-
48.1
(16.2)
22.7

0.8

5.2
1.8
6.7
14.4

14.6
(0.6)
28.5

(5.2)
(1.8)
(6.7)

0.9
(0.1)
15.6

 Ingredients margin is defined as revenue less cost of goods sold (excluding assembly and distribution expenses).
* 
**  The rows shaded grey in this column were not provided in the PFI for FY20 and are therefore not included in this table.

This Annual Report includes certain non-GAAP financial information, including pro forma EBITDA, which is a non-GAAP financial measure that includes pro forma adjustments. 
A reconciliation from GAAP NPAT to non-GAAP pro forma EBITDA and pro forma NPAT is illustrated in the table above. Pro forma figures have not been separately audited 
but have been derived by management from My Food Bag’s audited financial statements for the year ended 31 March 2021. Pro forma EBITDA is a measure used extensively 
by the Board and management as an indication of underlying profitability, however, as a non-GAAP measure it is provided for illustrative purposes only and caution should be 
taken as other companies may calculate this measure differently.

34

MY FOOD BAG GROUP LIMITED ANNUAL REPORT 2021 
 
Financial Statements

FOR THE YEAR ENDED 31 MARCH 2021

Consolidated Statement  
of Financial Position 

Consolidated Statement  
of Comprehensive Income 

Consolidated Statement  
of Changes in Equity 

Consolidated Statement  
of Cash Flows 

Notes to the Consolidated  
Financial Statements 

FINANCIAL STATEMENTS

36

37

38

39

40

35

 
 
 
 
 
Consolidated Statement of Financial Position
AS AT 31 MARCH 2021

NZ$000
ASSETS
Current
Cash and cash equivalents
Trade and other receivables
Raw materials work in progress
Packaging
Prepayments
Lease receivable
Total current assets
Non-current
Property, plant and equipment
Intangible assets
Non-current lease receivable
Right-of-use assets
Total non-current assets
Total assets
LIABILITIES
Current
Trade and other payables
Deferred revenue
Lease liabilities 
Derivative financial liabilities
Other current liabilities
Current tax liability
Total current liabilities
Non-current
Lease liabilities 
Bank loan
Deferred tax liability
Provisions
Total non-current liabilities
Total liabilities
Net assets
EQUITY
Share capital
Retained earnings
Other shareholder contributions
Share-based payment reserve
Total equity 

Note

2021

2020

13

5, 13

7

8

9

6

13

12, 13

13

12

14

10

15

11

1,599
460
1,024
192
951
52
4,278

3,118
86,063
308
8,618
98,107
102,385

(12,118)
(2,682)
(2,542)
(179)
(1,980)
(826)
(20,327)

(7,464)
(15,864)
(4,282)
(250)
(27,860)
(48,187)
54,198

59,336
(5,138)
-
-
54,198

8,337
1,537
765
343
290
47
11,319

3,141
85,296
358
9,534
98,329
109,648

(11,388)
(5,078)
(1,093)
(497)
(888)
(1,585)
(20,529)

(9,519)
(16,919)
(4,208)
(250)
(30,896)
(51,425)
58,223

1,000
5,769
51,095
359
58,223

The above statement of financial position should be read in conjunction with the accompanying notes.

Tony Carter 
Chair
21 May 2021

Jen Bunbury 
Director
21 May 2021

36

MY FOOD BAG GROUP LIMITED ANNUAL REPORT 2021Consolidated Statement of Comprehensive Income
FOR THE YEAR ENDED 31 MARCH 2021

NZ$000
Income
Cost of sales
Gross profit

Marketing expenses
Financing expenses
Indirect expenses
Other income
Share-based payment expense
Offer costs
Net profit before tax

Income tax expense
Net profit after tax

Total comprehensive income

Earnings per share
Basic profit for the year attributable to ordinary equity holders of the parent
Diluted profit for the year attributable to ordinary equity holders of the parent

Note
1

Year ended 
2021
190,710
(141,913)
48,797

Year ended 
2020
153,301
(120,640)
32,661

(4,527)
(1,690)
(19,223)
32
(305)
(14,115)
8,969

(6,527)
2,442

(3,736)
(1,408)
(16,098)
110
(273)
-
11,256

(3,076)
8,180

2,442

8,180

 0.01 
 0.01 

Restated*
 0.04 
 0.04 

3

1

11

14

4

4

The above statement of comprehensive income should be read in conjunction with the accompanying notes.

*  Refer to note 4 for restatement.

3737

FINANCIAL STATEMENTSConsolidated Statement of Changes in Equity
FOR THE YEAR ENDED 31 MARCH 2021

Note

10

10

10

NZ$000
Balance at 1 April 2020
Profit for the period
Total comprehensive income for the year
Cash dividends (pre IPO)
Share-based payment expense
Vesting of employee share options
Offer costs capitalised to equity
Proceeds from primary issuance
Repayment of shareholder loans
Balance at 31 March 2021

Balance at 1 April 2019
Effect of adoption of new accounting standards
Profit for the period
Total comprehensive income for the year
Cash dividends
Share-based payment expense

Balance at 31 March 2020

Share  
capital
1,000
-
-
-
-
5,541
(2,046)
54,841
-
59,336

1,000
-
-
-
-
-

1,000

Other 
shareholder 
contributions 
51,095
-
-
-
-
-
-
-
(51,095)
-

51,095
-
-
-
-
-

51,095

Retained 
earnings
5,769
2,442
2,442
(13,349)
-
-
-
-
-
(5,138)

6,147
(157)
8,180
8,023
(8,401)
-

5,769

Share-based 
payment 
reserve
359
-
-
-
305
(664)
-
-
-
-

86
-
-
-
-
273

359

Total  
equity 
58,223
2,442
2,442
(13,349)
305
4,877
(2,046)
54,841
(51,095)
54,198

58,328
(157)
8,180
8,023
(8,401)
273

58,223

The above statement of changes in equity should be read in conjunction with the accompanying notes.

38

MY FOOD BAG GROUP LIMITED ANNUAL REPORT 2021Consolidated Statement of Cash Flows
FOR THE YEAR ENDED 31 MARCH 2021

NZ$000
OPERATING ACTIVITIES
Cash was provided from:
Receipts from customers
Interest received
Proceeds from insurance
Cash was applied to:
Payments to suppliers and employees
Interest paid 
Tax paid
Net cash flows from operating activities

INVESTING ACTIVITIES
Cash was provided from:
Proceeds from sale of property, plant and equipment
Cash was applied to:
Purchase of property, plant and equipment
Payments for development of digital assets
Net cash flows from investing activities

FINANCING ACTIVITIES
Cash was provided from:
Proceeds from issue of shares 
Proceeds from repayment of shareholder options
Proceeds from borrowings 
Cash was applied to:
Principal payments on leases
Dividends paid
Repayment of borrowings 
Equity repurchase
Offer costs
Borrowing establishment costs
Net cash flows from financing activities

Net increase/(decrease) in cash flows
Cash and cash equivalents at the beginning of the period
Cash and cash equivalents at the end of the period 

The above statement of cash flows should be read in conjunction with the accompanying notes.

39

Year ended 
2021

Year ended 
2020

188,291
13
-

(158,684)
(1,698)
(3,858)
24,064

157,526
41
22

(134,699)
(1,283)
(2,406)
19,201

7

13

(674)
(2,315)
(2,982)

(482)
(3,172)
(3,641)

54,841
1,535
67,095

(2,226)
(13,349)
(68,095)
(51,095)
(16,161)
(365)
(27,820)

(6,738)
8,337
1,599

-
-
-

(1,775)
(8,401)
-
-
-
-
(10,176)

5,384
2,953
8,337

FINANCIAL STATEMENTSMY FOOD BAG GROUP LIMITED ANNUAL REPORT 2021

Notes to the Consolidated Financial Statements 

FOR THE YEAR ENDED 31 MARCH 2021

General Information 
Reporting Entity 
Basis of Preparation 
Summary of Significant Accounting Policies 

Income 

Financial Performance 
1. 
2.   Operating Segments 
3.   Expenses 
4.   Earnings per Share 

Working Capital 
5.   Trade Receivables 
6.   Trade and Other Payables 

Long-term Assets 
7.   Property, Plant and Equipment 
8.   Intangible Assets 
9.   Leases 

Funding and Equity 
10. Issued Capital and Reserves 
11.  Share Option Schemes 
12.  Borrowings 
13.   Financial Instruments and Financial  

Risk Management 

Other Notes 
14.  Taxation 
15.  Related Party Transactions 
16.  Operating Cash Flow Reconciliation 
17.  Contingent Liabilities 
18.  Capital Commitments 
19.   Comparison to Prospective  

Financial Statements 

41

41

41

42

43

43

43

44

44

45

45

45

46 
46

48

50

51

51

52

53

55

56

56

58

59

60

60

60

40

Notes to the Consolidated Financial Statements
FOR THE YEAR ENDED 31 MARCH 2021

General Information
Reporting Entity

The consolidated financial statements (the financial statements) presented are those of My Food Bag Group Limited and its  
subsidiary My Food Bag Limited (“the Group”). My Food Bag Group Limited is a profit-oriented Group incorporated and  
domiciled in New Zealand under the New Zealand Companies Act 1993. My Food Bag Limited’s shares are publicly traded  
on the New Zealand Stock Exchange (NZX) and Australian Securities Exchange (ASX).

The Group is an FMC reporting entity under the Financial Markets Conduct Act 2013.

The financial statements of the Group are for the year ended 31 March 2021. The financial statements were authorised for issue  
by the Directors on 21 May 2021.

On 14 January 2021 MFB Group Limited was renamed My Food Bag Group Limited.

Basis of Preparation

STATEMENT OF COMPLIANCE
The financial statements comply with International Financial Reporting Standards (IFRS) and also with New Zealand equivalents  
to International Financial Reporting Standards (NZ IFRS).

The 2020 income statement comparatives have been reclassified to conform to the current year’s presentation.

The changes are presentational only and do not change previously reported profit or equity.

BASIS OF MEASUREMENT 

The financial statements have been prepared on the historical cost basis except where identified in the accounting policies below.  
The Group’s consolidated financial statements are presented in New Zealand dollars, which is the Group’s functional currency.  
The financial statements have been rounded to the nearest thousand dollars ($000), unless otherwise stated.

The financial statements have been prepared using the going concern assumption. In relation to the going concern assumption,  
the Group has prepared forecasts which indicate that cash on hand, combined with cash flow as a result of operations, will enable 
the Group to continue operating and satisfy its going concern and solvency requirements.

Accordingly, the Directors believe the going concern assumption is valid and have reached this conclusion having regard to the 
circumstances which they consider likely to affect the Group during the period of one year from the date these financials are approved. 

The accounting policies adopted are consistent with those followed in the preparation of the Group’s annual financial statements 
for the year ended 31 March 2021.  

KEY SOURCES OF ESTIMATION UNCERTAINTY AND KEY JUDGMENTS

The preparation of the Group’s financial statements requires management to make judgments, estimates and assumptions that 
affect the reported amounts of revenues, expenses, assets and liabilities, and the accompanying disclosures, and the disclosure 
of contingent liabilities. Uncertainty about these assumptions and estimates could result in outcomes that require a material 
adjustment to the carrying amount of assets or liabilities affected in future periods. The estimates and judgments that are critical to the 
determination of the amounts reported in the financial statements have been disclosed with the relevant financial statement notes.

41

FINANCIAL STATEMENTSNotes to the Consolidated Financial Statements (continued)
FOR THE YEAR ENDED 31 MARCH 2021

Summary of Significant Accounting Policies
The primary accounting policies applied in the preparation of these financial statements are set out below or, where an accounting 
policy is directly related to an individual note, within the accompanying notes to the financial statements. These policies have been 
consistently applied to the years presented, unless otherwise stated. 

BASIS OF CONSOLIDATION
The financial statements comprise of the financial statements of the Group and its subsidiary as at 31 March 2021. The subsidiary 
is an entity controlled by the Group. Control is achieved when the Group is exposed, or has rights, to variable returns from its 
involvement with the investee and has the ability to affect those returns through its power over the investee.

The subsidiary is included in the consolidated financial statements using the acquisition method of accounting, from the date control 
commences to the date the control ceases. 

OTHER TAXES
Revenue, expenses, assets and liabilities are recognised net of the amount of GST, except receivables and payables, which are 
stated with the amount of GST included. The net amount of GST recoverable from, or payable to, the IRD is included as part of 
receivables or payables in the statement of financial position. 

Cash flows are included in the statement of cash flows on a basis net of the GST component of the cash flows arising from investing 
and financing activities, which is recoverable from, or payable to, the IRD which is classified as part of the operating cash flows. 

CASH AND SHORT-TERM DEPOSITS
Cash and short-term deposits in the statement of financial position comprise cash at bank and on hand and short-term deposits  
with a maturity of three months or less, which are subject to an insignificant risk of changes in value.

CHANGE IN ACCOUNTING POLICIES
There are no new standards and interpretations that have impacted the financial statements for the year ended 31 March 2021. 

STANDARDS ISSUED BUT NOT YET EFFECTIVE
There are no new standards and interpretations that have been issued, but not yet effective, that will impact the Group up to the date 
of issuance of the Group’s financial statements.

PROVISIONS
Provisions are recognised when the Group has a present legal or constructive obligation as a result of past events and it is probable 
that an outflow of resources will be required to settle the obligation and the amount can be reliably estimated.

42

MY FOOD BAG GROUP LIMITED ANNUAL REPORT 2021Financial Performance

1. Income

NZ$000
Contracts with customers
Total income

Interest income
Other income
Gain/(loss) on disposal of plant, property and equipment
Total other income

Year ended 
2021
190,710
190,710

Year ended 
2020
153,301
153,301

13
35
(16)
32

41
56
13
 110 

Revenue Recognition

Revenue from contracts with customers is recognised when control of the goods are transferred to the customer at an amount 
that reflects the consideration to which the Group expects to be entitled in exchange for those goods. The Group has concluded 
that it is the principal in its revenue arrangements.

Revenue from sale of goods (net of discounts) is recognised at the point in time when control of the asset is transferred to the 
customer, generally on delivery. Cash is normally received in advance of delivery. Where cash is received during the period  
in advance of delivery, which is after year end, the balance is recognised as deferred revenue. 

The Group considers there are no other promises in the contract that are separate performance obligations to which a portion of 
the transaction price needs to be allocated. In determining the transaction price for the sale of goods, the Group considers there  
is no variable or non-cash consideration and no significant financing component exists. 

2. Operating Segments

The Group determines its operating segments based on internal information that is regularly reported to the Chief Executive, who 
is the Group’s Chief Operating Decision Maker.  

The Group operates in one reportable segment being online meal kit and pre-prepared ready to heat meal delivery. This consists of 
creating and delivering meal kits and pre-prepared ready to heat meals to New Zealand consumers. Within this reportable segment 
there are no separate operating segments.  

The Group operates in one geographic area, that being New Zealand. The Group has no single external customers with revenues 
that amount to more than 10% of the Group’s total revenue.  

43

FINANCIAL STATEMENTS 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Consolidated Financial Statements (continued)
FOR THE YEAR ENDED 31 MARCH 2021

3. Expenses

Profit before income tax has been arrived at after charging the following expenses from operations:

NZ$000
Staff expenses

Salaries and wages
Defined contribution 

Interest expense
IT expenses
Fair value of derivatives
Amortisation expense on intangible assets
Depreciation expense on property, plant and equipment
Depreciation expenses on right of use assets
Fees paid to Ernst & Young:

Audit and review of financial statements

4. Earnings per Share (EPS)

Notes

Year ended 
2021

Year ended 
2020

(13,365)
(366)
(1,698)
(1,929)
318
(1,540)
(674)
(2,554)

(10,901)
(234)
(1,282)
(1,632)
(74)
(2,073)
(844)
(1,395)

(98)

(74)

8

7

9

The Group completed a 1-for-2017 share split on 22 January 2021 for ordinary shares and 11 February 2021 for vested share 
options. On 4 March 2021, the Group issued 242,438 thousand shares in the initial public offering (IPO). The weighted average 
number of ordinary shares used in the calculation of earnings per share, basic and diluted, for 2020 has been adjusted to reflect 
the share split.

NZ$000
Basic earnings per share
Net profit attributable to shareholders ($)
Weighted average number of ordinary shares on issue (000)
Basic earnings per share ($)

Diluted earnings per share
Net profit attributable to shareholders ($)
Weighted average number of ordinary shares on issue for diluted earnings per share (000)
Diluted earnings per share ($)

Reconciliation of weighted average number of shares (000)
Ordinary shares
Adjustment for shares outstanding under the employee share scheme* 
Weighted average number of shares used as the denominator in calculating diluted 
earnings per share 

Year ended 
2021

Restated  
year ended
2020 

 2,442 
 242,438 
0.01

 8,180 
 201,700 
0.04

 2,442 
 242,438 
0.01

 8,180 
 212,794 
0.04

 242,438 
 - 

 201,700 
 11,094 

 242,438 

 212,794 

*  There is no impact on diluted EPS of the senior executive incentive scheme (note 11) at balance date.

44

MY FOOD BAG GROUP LIMITED ANNUAL REPORT 2021 
 
Working Capital

5. Trade Receivables

Trade receivables are amounts due from customers for goods sold in the ordinary course of business. They are generally due 
for settlement within 1 – 30 days and therefore are all classified as current. Debtors are recognised at their realisable value. 
Collectability of trade receivables is reviewed on an ongoing basis. Refer to note 13 for expected credit loss policy.

NZ$000
Trade receivables
Estimated credit loss for trade receivables
Sundry debtors
GST receivable
Trade and other receivables

6. Trade and Other Payables

Trade and other payables are stated at cost or estimated liability where accrued. 

NZ$000
Current liabilities
Trade payables
Credit cards
GST payable
Accrued expenses
Trade and other payables

2021
189
(112)
240
143
460

2020
135
(41)
1,443
 -
1,537

2021

2020

(11,302)
(58)
 -
(758)
(12,118)

(9,979)
(44)
(657)
(708)
(11,388)

45

FINANCIAL STATEMENTSNotes to the Consolidated Financial Statements (continued)
FOR THE YEAR ENDED 31 MARCH 2021

 Motor  
vehicles 

 Plant and 
machinery 

 Furniture, 
fittings and 
equipment 

 Computers 

 Total 

Long-Term Assets

7. Property, Plant and Equipment

NZ$000
Year ended 31 March 2021
Balance as at 1 April 2020
Additions
Transfers
Disposals
Balance as at 31 March 2021

Accumulated depreciation
Balance as at 1 April 2020
Depreciation charge
Depreciation eliminated on disposal of assets
Balance as at 31 March 2021

418
22
-
(28)
412

(252)
(63)
22
(293)

2,565
432
-
(218)
2,779

(746)
(301)
209
(838)

Net book value as at 31 March 2021

119

1,941

Year ended 31 March 2020
Balance as at 1 April 2019
Additions
Transfers
Disposals
Balance as at 31 March 2020

Accumulated depreciation
Balance as at 1 April 2019
Depreciation charge
Depreciation eliminated on disposal of assets
Balance as at 31 March 2020

371
47
-
-
418

(183)
(69)
-
(252)

2,317
246
2
-
2,565

(387)
(359)
-
(746)

1,824
84
-
(56)
1,852

(770)
(195)
52
(913)

939

1,754
78
(2)
(6)
1,824

(501)
(275)
6
(770)

476
136
-
(86)
526

(374)
(115)
82
(407)

5,283
674
-
(388)
5,569

(2,142)
(674)
365
(2,451)

119

3,118

 369 
 111 
-
(4)
476

(237)
(141)
4
(374)

4,811
482
-
(10)
5,283

(1,308)
(844)
10
(2,142)

Net book value as at 31 March 2020

166

1819

1,054

102

3,141

46

MY FOOD BAG GROUP LIMITED ANNUAL REPORT 2021 
Property, Plant and Equipment 

Property, plant and equipment are stated at cost less accumulated depreciation and accumulated impairment losses.

Depreciation is recognised so as to write off the cost or valuation of assets less their residual values over their useful lives,  
using the straight-line method. The estimated useful lives, residual values and depreciation method are reviewed at the end  
of each reporting period, with the effect of any changes in estimate accounted for on a prospective basis.

Right-of-use assets are depreciated over the term of the lease. However, when there is no reasonable certainty that ownership  
will be obtained by the end of the lease term, assets are depreciated over the shorter of the lease term and their useful lives. 

An item of property, plant and equipment is derecognised upon disposal or when no future economic benefits are expected to 
arise from the continued use of the asset. Any gain or loss arising on the disposal or retirement of an item of property, plant and 
equipment is determined as the difference between the sales proceeds and the carrying amount of the asset and is recognised  
in profit or loss.

For the purposes of considering whether there has been any impairment, assets are grouped at the lowest level for which there  
are identifiable cash inflows that are largely independent of the cash flows of other groups of assets. When the book value of  
a group of assets exceeds the recoverable amount an impairment loss arises and is recognised in earnings immediately.

The following depreciation rates have been used:

•   Motor vehicles 
•   Plant and machinery  
•   Furniture, fittings and equipment 
•   Computers 

21% – 25% 
8% – 67%  
13% – 67% 
50% – 67% 

Straight line
Straight line
Straight line
Straight line

47

FINANCIAL STATEMENTSNotes to the Consolidated Financial Statements (continued)
FOR THE YEAR ENDED 31 MARCH 2021

8. Intangible Assets

NZ$000
Year ended 31 March 2021
Cost or valuation
Balance as at 1 April 2020
Additions for the year
Transfers
Disposals
Balance as at 31 March 2021

Accumulated amortisation and 
impairment
Balance as at 1 April 2020
Amortisation charge
Amortisation eliminated on  
disposal of asset
Balance as at 31 March 2021

Software 

Software work 
in progress

Goodwill

Customer 
relationships

Brand 

 Total 

3,257
5
3,122
(1,378)
5,006

(1,671)
(1,540)

1,370
(1,841)

1,722
2,310
(3,122)
-
910

63,631
-
-
-
63,631

-
-

-
-

-
-

-
-

5,261
-
-
-
5,261

(5,261)
-

-
(5,261)

18,357
-
-
-
18,357

-
-

-
-

92,228
2,315
-
(1,378)
93,165

(6,932)
(1,540)

1,370
(7,102)

Book value as at 31 March 2021

3,165

910

63,631

-

18,357

86,063

Year ended 31 March 2020
Cost or valuation
Balance as at 1 April 2019
Additions for the year
Transfers
Disposals
Balance as at 31 March 2020

Accumulated amortisation and 
impairment
Balance as at 1 April 2019
Amortisation charge
Amortisation eliminated on  
disposal of asset
Balance as at 31 March 2020

1,394
53
1,875
(65)
3,257

(742)
(972)

43
(1,671)

478
3,119
(1,875)
-
1,722

63,539
92
-
-
63,631

-
-

-
-

-
-

-
-

5,261
-
-
-
5,261

(4,160)
(1,101)

-
(5,261)

18,357
-
-
-
18,357

-
-

-
-

89,029
3,264
-
(65)
92,228

(4,902)
(2,073)

43
(6,932)

Book value as at 31 March 2020

1,586

1,722

63,631

-

18,357

85,296

48

MY FOOD BAG GROUP LIMITED ANNUAL REPORT 2021ANNUAL IMPAIRMENT ASSESSMENT OF INDEFINITE USUAL LIFE ASSETS

Goodwill and brand are considered indefinite life intangible assets and are tested for impairment each reporting period.

There is only one cash-generating unit (CGU). For impairment purposes, the CGU has been valued on a value-in-use  
basis using a discounted cash flow model.

The Group has assessed brand assets as having an indefinite useful life. In coming to this conclusion, management considered 
expected expansion of the usage of the brands across other products and markets, the typical customer life cycle of these assets,  
the stability of the industry in which the brands are operating, the level of maintenance expenditure required and the period of  
legal control over the brands. 

During the current period, management has determined that there is no impairment of any of the goodwill and brands.

The Group has determined that the assessment of any potential impairment of goodwill and intangible assets with indefinite  
useful life is most sensitive to changes in the following assumptions:

•  Projected cash flows, in particular the underlying growth rates supporting this which have been based on historical data,  
PFI information and current market information. Cash flows beyond five years have been extrapolated using estimated  
terminal growth rates, which do not exceed the long-term average growth rate. The terminal growth rate used was 2.0%.

•  Post-tax discount rates to reflect the Group’s estimate of the time value of money and risks associated with the CGU.  

In determining the appropriate discount rate, consideration has been given to the estimated weighted average cost of  
capital (WACC) of 6.8%.

SENSITIVITY TO REASONABLY POSSIBLE CHANGES IN ASSUMPTION 

The impairment assessment confirmed the recoverable amount exceeded the carrying value at 31 March 2021. Based on current 
economic conditions and performance of the CGU, no reasonably possible change in a key assumption used in the determination  
of the recoverable value of the CGU would result in a material impairment to the Group.

Computer Software

Costs that are directly associated with the development of identifiable and unique software products controlled by the  
Group that will generate economic benefits exceeding costs beyond one year are recognised as intangible assets. Costs are 
capitalised in accordance with NZ IAS 38. Costs associated with maintaining computer software programs are recognised  
as an expense when incurred. 

Computer software licences and development costs recognised as assets are amortised on a straight-line basis at the rates below: 

•  Software     14%–50%     Straight-line

Brands

Brands for which relevant factors indicate that there is no limit to the foreseeable net cash flows are considered to have  
an indefinite useful life and are held at cost and are not amortised but are subject to an annual impairment test. Brands  
are considered to have an indefinite useful life as there are no factors which indicate that there is a limit on their capacity  
to generate foreseeable cash flows.

Goodwill

Goodwill is initially measured at cost (being the excess of the aggregate of the consideration transferred and the amount 
recognised for non-controlling interests and any previous interest held over the net identifiable assets acquired and liabilities 
assumed). If the fair value of the net assets acquired is in excess of the aggregate consideration transferred, the Group  
reassesses whether it has correctly identified all the assets acquired and all the liabilities assumed and reviews the procedures  
used to measure the amounts to be recognised at the acquisition date. If the reassessment still results in an excess of the fair  
value of net assets acquired over the aggregate consideration transferred, then the gain is recognised in profit or loss.

Goodwill is not amortised, but tested for impairment at least annually. 

49

FINANCIAL STATEMENTSNotes to the Consolidated Financial Statements (continued)
FOR THE YEAR ENDED 31 MARCH 2021

Finite-life Intangible Assets

Finite-life intangible assets represent customer relationships acquired in a business combination and are carried at cost less 
accumulated amortisation and any accumulated impairment losses. Amortisation is recognised on a straight-line basis, to 
appropriately reflect the reduction in value of the intangible over its deemed useful life of 2 years.

Intangible Assets Acquired in a Business Combination

All potential intangible assets acquired in a business combination are identified and recognised separately from goodwill  
where they satisfy the definition of an intangible asset and their fair value can be measured reliably.

9. Leases

The Group has lease contracts for property and various items of plant, machinery, vehicles and other equipment used in its 
operations. Leases of property have lease terms between 2 and 9 years, while plant, machinery, vehicles and other equipment 
generally have lease terms between 3 and 5 years. The Group’s obligations under its leases are secured by the lessor’s title 
to the leased assets. Generally, the Group is restricted from assigning and subleasing the leased assets. Some leases contain 
extension options by the Group up to 1 year before the end of the non-cancellable contract period. The Group assesses at lease 
commencement date whether it is reasonably certain to exercise the extension option. The Group reassesses whether it is reasonably 
certain to exercise the option if there is a significant event or significant change in circumstances within its control. 

The Group also has certain leases of machinery with lease terms of 12 months or less and leases of office equipment with low value. 
The Group applies the ‘short-term lease’ and ‘lease of low-value assets’ recognition exemptions for these leases.

Set out below are the carrying amounts of right-of-use assets recognised and the movements during the period:

NZ$000
As at 1 April 2020
Balance as at 1 April 2020
Additions/Increases
Modifications
Depreciation expense
Balance as at 31 March 2021

As at 1 April 2019
Balance as at 1 April 2019
Additions/Increases
Depreciation expense
Balance as at 31 March 2020

The following are the amounts recognised in profit or loss:

NZ$000

Depreciation expense of right-of-use assets
Interest expense on lease liabilities
Total amount recognised in profit or loss

Property

Motor
vehicles

Plant and 
machinery 

9,190
4,587
(2,949)
(2,410)
8,418

10,193
187
(1,190)
9,190

14
-
-
(14)
-

58
-
(44)
14

330
-
-
(130)
200

451
40
(161)
330

 Total 

9,534
4,587
(2,949)
(2,554)
8,618

10,702
227
(1,395)
9,534

2021 

 2020 

2,554
496
3,050

1,395
464
1,859

The Group had total cash outflows for leases of $2,647 thousand in 2021. The Group also had non-cash additions to right-of-use 
assets and lease liabilities of $4,587 thousand in 2021. However, on 3 November 2020, the Group was notified by a current 
landlord that a buyer has been identified for the My Food Bag leased property and My Food Bag will be required to vacate the site 
in 2022. This has resulted in a modification. During the period the Group determined it was no longer reasonably certain it would 
extend one of its property leases by utilising the extension option. This resulted in a modification. 

50

MY FOOD BAG GROUP LIMITED ANNUAL REPORT 2021Determining the Lease Term of Contracts with Renewal and Termination Options  
 – Group as Lessee

Determining the lease term of contracts with renewal and termination options – Group as lessee: The Group determines the  
lease term as the non-cancellable term of the lease, together with any periods covered by an option to extend the lease if it  
is reasonably certain to be exercised, or any periods covered by an option to terminate the lease, if it is reasonably certain  
not to be exercised. The Group has several lease contracts that include extension and termination options. The Group applies 
judgment in evaluating whether it is reasonably certain whether or not to exercise the option to renew or terminate the lease.  
That is, it considers all relevant factors that create an economic incentive for it to exercise either the renewal or termination.  
After the commencement date, the Group reassesses the lease term if there is a significant event or change in circumstances  
that is within its control and affects its ability to exercise or not to exercise the option to renew or to terminate (for example, 
construction of significant leasehold improvements or significant customisation to the leased asset).

Leases – Estimating the Incremental Borrowing Rate

Leases – Estimating the incremental borrowing rate: The Group cannot readily determine the interest rate implicit in the lease,  
it uses its incremental borrowing rate (IBR) to measure lease liabilities. The IBR is the rate of interest that the Group would have  
to pay to borrow over a similar term, and with a similar security, the funds necessary to obtain an asset of a similar value to  
the right-of-use asset in a similar economic environment. The IBR therefore reflects what the Group ‘would have to pay’,  
which requires estimation when no observable rates are available or when they need to be adjusted to reflect the terms and 
conditions of the lease. The Group estimates the IBR using observable inputs when available and is required to make certain  
entity-specific estimates.

Funding and Equity

10. Issued Capital and Reserves

Issued capital and reserves compromises:
Fully-paid ordinary shares

2021

2020

NZ$000

Number 
(000s)

NZ$000

Number 
(000s)

59,336

242,438

1,000

100

Each fully-paid ordinary share confers on the holder one vote at a meeting of the Group, a share in distributions approved by the 
Directors, and a share in the distribution of the surplus assets of the Group on dissolution.

The ordinary shares have no par value.

As at 1 April 2020
Share split
Primary issuance
Issue of share capital on vesting of share options
Offer costs
Tax benefit of share options vested
As at 31 March 2021

2021

NZ$000
1,000
-
54,841
2,198
(2,046)
3,343
59,336

Number 
(000s)
100
201,600
29,644
11,094
-
-
242,438

CAPITAL MANAGEMENT
For the purpose of the Group’s capital management, capital includes issued capital, share options and all other equity reserves 
attributable to the equity holders of the parent. The primary objective of the Group’s capital management is to maximise shareholder 
value. The Group complied with all externally imposed capital requirements during the period to which it is subject.

51

FINANCIAL STATEMENTSNotes to the Consolidated Financial Statements (continued)
FOR THE YEAR ENDED 31 MARCH 2021

11. Share Option Schemes

The Group has a share option scheme under which options to subscribe for the Group’s shares have been granted to certain 
shareholders, board members and executives. The scheme vested during the year ended 31 March 2021. The options convert  
to ordinary shares. This is an equity-settled share scheme.

A new Senior Executive Incentive Scheme was established in February 2021 for certain members of the executive management  
team. Under the Scheme these executives will be offered a number of share rights determined by dividing a dollar value by the  
value of one share in the Group at the issue date of the share rights (being the date on which the Group releases its FY22 results).

The dollar value of the grant of the share rights is based upon the Group’s EBITDA and certain other performance hurdles, assessed 
against the Group’s performance during FY22 against the PFI included in the Group’s recent product disclosure statement, with a 
grant only being made where the Group outperforms the PFI by a prescribed amount for this period.

The scheme has been determined to be an equity settled arrangement. The fair value assessment of the equity instruments granted 
has been determined to be $124 thousand. The fair value of the scheme has been determined using the black-scholes option  
pricing calculator and is being amortised over the restrictive period.

OTHER CAPITAL RESERVES

NZ$000
As at 1 April 
Expense for the year
Reversal to share capital 
As at 31 March 

2021
359
305
(664)
-

2020
86
273
-
359

NATURE AND PURPOSE OF RESERVES
The share-based payment valuation reserve is used to recognise the value of equity-settled share-based payments provided to 
employees, including key management personnel, as part of their remuneration.

All other reserves are as stated in the consolidated statement of changes in equity. 

FAIR VALUE
The fair value of the share options were estimated on the grant date, based on a valuation methodology having regard to the  
Group valuation at grant date, expiry date of the options, exercise price, risk free interest rate, volatility and dividend yield.

Fair value of equity share options

Opening value – 1 April 2019
Changes during the period
Closing value – 31 March 2020
Changes during the period
Closing balance – 31 March 2021

Options
4,675
825
5,500
(5,500)
-

NZ$000
397
267
664
(664)
-

52

MY FOOD BAG GROUP LIMITED ANNUAL REPORT 2021 
Equity-settled Transactions 

The cost of equity-settled transactions is determined by the fair value at the date when the grant is made using an appropriate 
valuation model.

The cost is recognised in the statement of comprehensive income, together with a corresponding increase in equity (share-based 
payment reserve), over the period in which service and, where applicable, the performance conditions are fulfilled (the vesting 
period). The cumulative expense recognised for equity-settled transactions at each reporting date until the vesting date reflects  
the extent to which the vesting period has expired and the Group’s best estimate of the number of equity instruments that will 
ultimately vest. The expense or credit in the statement of comprehensive income for a period represents the movement in  
cumulative expense recognised as at the beginning and end of the period.

Service and non-market performance conditions are not taken into account when determining the grant date fair value of awards, 
but the likelihood of the conditions being met is assessed as part of the Group’s best estimate of the number of equity instruments 
that will ultimately vest. Market performance conditions are reflected within the grant date fair value. Any other conditions 
attached to an award, but without an associated service requirement, are considered to be non-vesting conditions. Non-vesting 
conditions are reflected in the fair value of an award and lead to an immediate expensing of an award unless there are also 
service and/or performance conditions.

No expense is recognised for awards that do not ultimately vest because non-market performance and/or service conditions  
have not been met. Where awards include a market or non-vesting condition, the transactions are treated as vested irrespective of 
whether the market or non-vesting condition is satisfied, provided that all other performance and/or service conditions are satisfied.

When the terms of an equity-settled award are modified, the minimum expense recognised is the grant date fair value of the 
unmodified award, provided that the original terms of the award are met. An additional expense, measured as at the date  
of modification, is recognised for any modification that increases the total fair value of the share-based payment transaction,  
or is otherwise beneficial to the employee. Where an award is cancelled by the entity or by the counterparty, any remaining  
element of the fair value of the award is expensed immediately through profit or loss.

12. Borrowings

The Group borrows in the form of bank loans and other financial instruments. Funding costs associated with the Group’s borrowings 
are shown in the note below.

Reconciliation of Liabilities arising from Financial Activities 

NZ$000
Bank loans
Value of derivatives used to manage changes in hedged risk on debt instruments
Economic debt
Less: Cash and cash equivalents 
Net debt

Carrying Value of Borrowings included within the Balance Sheet as follows: 

NZ$000
Non-current borrowings
Total borrowings
Less: Cash and cash equivalents 
Net debt

2021
 15,864 
 179 
 16,043 
(1,599) 
 14,444 

2021
 15,864 
 15,864 
(1,599) 
 14,265 

2020
 16,919 
 497 
 17,416 
(8,337) 
 9,079 

2020
 16,919 
 16,919 
(8,337) 
 8,582 

53

FINANCIAL STATEMENTSNotes to the Consolidated Financial Statements (continued)
FOR THE YEAR ENDED 31 MARCH 2021

At reporting date, the Group had the following facilities: 

NZ$000
Utilised revolving credit facility
Unutilised overdraft
Unutilised revolving credit facility
Total facilities

2021
16,000
5,000 
 19,000 
 40,000 

2020
-
 - 
-
-

BANK LOANS
At 31 March 2021 the Group had secured a revolving credit facility under a Senior Facility Agreement, the security interest in the 
personal property, and a fixed charge over the ‘other property’ (meaning real property, and anything that is not personal property), 
of My Food Bag Group Limited, and an expiry date of 5 March 2024. 

Interest rate comprises a line fee of 1.16% and the base rate (BKBM rate) plus a margin of 1.74%.

On 5 March 2021, the Group repaid the historical term loan facility with the proceeds from the primary capital raise.

The Group has met the covenant requirements for the year ended 31 March 2021.

Liquidity risk is the risk that the Group will encounter difficulty in meeting its financial commitments as they fall due. The Group 
manages its liquidity risk by maintaining a target level of undrawn committed credit facilities and a spread of the maturity dates  
of the Group’s debt facilities that it reviews on an ongoing basis.

The table below summarises the maturity profile of the Group’s financial liabilities based on contractual payments.

Period ended 31 March 2021

NZ$000
Trade and other payables 
Bank loan 
Lease liabilities
Financial Liabilities

On demand 
 - 
 - 
 -
 - 

Less than
3 months 3 to 12 months
 - 
 - 
(2,542)
(2,542) 

(12,118)
 - 
 -
(12,118)

1 to 5 years
 - 
(15,864)
(7,464)
(23,328)

Total 
(12,118)
(15,864)
(10,006)
(37,988)

INTEREST RATE RISK
It is estimated a +10 basis point increase in interest rates would result in an increase in the Group’s interest costs by approximately  
$4 thousand pre-tax on the Group’s debt portfolio.

The following table demonstrates the sensitivity to a reasonably possible change in interest rates on that portion of loans and 
borrowings. The Group’s profit before tax is affected through the impact on floating rate borrowings, as follows:

NZD
NZD

Increase/decrease
 in basis points
+10
–10

2021
Effect on profit
before tax
NZ$000
4
4

2020
Effect on profit
after tax
NZ$000
(478)
(516)

The assumed movement in basis points for the interest rate sensitivity analysis is based on the currently observable market environment.

The impact on equity is the same as the impact on profit before tax. 

The Group enters into interest rate swaps to manage the interest rate risk on the bank loan. 

As at 31 March 2021, the Group had an interest rate swap agreement in place for a total notional amount of $15,000 thousand whereby 
the Group pays a fixed rate of interest of 2.785% and receives interest at a variable rate, which as at 31 March 2021 is 0.32%.

Interest rate swaps

Deal date Maturity date
25/11/2016 30/09/2021

Interest rate 
0.32%

Notional 
amount 
($000s)  Pay frequency
Quarter
15,000

Fair value 
($000s)
(179)

54

MY FOOD BAG GROUP LIMITED ANNUAL REPORT 202113. Financial Instruments and Financial Risk Management

NZ$000
Assets
Cash and cash equivalents
Trade receivables 
Total financial assets 

Liabilities
Trade and other payables
Derivative financial liabilities
Finance lease liabilities
Bank loan
Total financial liabilities

2021

2020

Financial loans 
and receivables 
at amortised 
cost

Financial  
assets/liabilities 
at fair value
(level 2)

Financial loans 
and receivables 
at amortised 
cost

Financial  
assets/liabilities 
at fair value
(level 2)

1,599
460
2,059

(12,118)
-
(10,006)
(15,864)
(37,988)

-
-
-

-
(179)
-
-
(179)

8,337
1,537
9,874

(11,388)
-
(10,862)
(16,919)
(39,169)

-
-
-

-
(497)
-
-
(497)

Financial Instruments and Financial Risk Management 

Financial assets and financial liabilities are recognised when a Group entity becomes a party to the contractual provisions  
of the instruments.

Financial assets and financial liabilities are initially measured at fair value. Transaction costs that are directly attributable to the 
acquisition or issue of financial assets and financial liabilities (other than financial assets and financial liabilities at fair value 
through profit or loss) are added to or deducted from the fair value of the financial assets or financial liabilities, as appropriate, 
on initial recognition. Transaction costs directly attributable to the acquisition of financial assets or financial liabilities at fair value 
through profit or loss are recognised immediately in profit or loss. 

Financial Assets

The Group’s financial assets are classified, at initial recognition, and subsequently measured at amortised cost.  
The Group measures financial assets at amortised cost if both of the following conditions are met:

•  The financial asset is held with the objective to hold financial assets in order to collect contractual cash flows; and

•  The contractual terms of the financial asset give rise on specified dates to cash flows that are solely payments  

of principal and interest on the principal amount outstanding.

The Group’s financial assets at amortised cost includes trade receivables.

Financial assets at amortised cost are subsequently measured using the effective interest rate (EIR) method and are subject  
to impairment. Gains and losses are recognised in profit or loss when the asset is derecognised, modified or impaired.

For trade receivables, the Group applies a simplified approach in calculating expected credit losses (ECLs). Therefore,  
the Group does not track changes in credit risk, but instead recognises a loss allowance based on lifetime ECLs at each  
reporting date. The Group has established a provision matrix that is based on its historical credit loss experience, adjusted  
for forward-looking factors specific to the debtors and the economic environment.

The Group does not measure any assets at fair value through other comprehensive income (OCI) or fair value through  
profit or loss.

FINANCIAL LIABILITIES 
Financial liabilities are classified, at initial recognition, as financial liabilities at fair value through profit or loss, loans  
and borrowings, payables, or as derivatives designated as hedging instruments in an effective hedge, as appropriate.

55

FINANCIAL STATEMENTS 
Notes to the Consolidated Financial Statements (continued)
FOR THE YEAR ENDED 31 MARCH 2021

Other Notes

14. Taxation

NZ$000
Current period
Adjustments for prior periods
Current tax expense

Origination and reversal of temporary differences
Recognition of previously unrecognised tax losses
Deferred tax expense/(income)

Total income tax expense

Year ended 
2021
6,401
46
6,447

Year ended 
2020
3,671
(60)
3,611

74
6
80

(541)
6
(535)

6,527

3,076

Reconciliation of effective tax rate
The tax on the Group’s profit before tax differs from the theoretical amount that would arise using the tax rate applicable  
in New Zealand as follows:

NZ$000
Profit before tax
Income tax using the Group tax rate 28%
(Under)/over provided in prior years
Non-deductible expenses
Income tax expense

Deferred income tax
As at 1 April
Impact of IFRS 16 adoption to retained earnings
(Under)/over provided in prior years
Charge/(credit) to statement of comprehensive income
As at 31 March

Year ended 
2021
8,969
2,511
46
3,970
6,527

Year ended 
2020
11,256
3,152
(60)
(16)
3,076

(4,208)
-
-
(74)
(4,282)

(4,804)
61
(6)
541
(4,208)

56

MY FOOD BAG GROUP LIMITED ANNUAL REPORT 2021 
 
 
 
The movement in deferred income tax assets and liabilities during the period, without taking into consideration the offsetting balances 
within the same tax jurisdiction, is as follows:

NZ$000
As at 1 April 2020
Credited/(charged) to the  
statement of comprehensive income
Credited/(charged) to equity 
Deferred tax as at  
31 March 2021

As at 1 April 2019
Credited/(charged) to the  
statement of comprehensive income
Credited/(charged) to equity 
Deferred tax as at  
31 March 2020

Leases and 
right-of-use 
assets
354

Fixed  
assets Derivatives
139

197

Intangibles
(5,140)

Accrual and 
provisions
236

Tax losses
6

Total
(4,208)

19
-

373

-

254
100

354

(249)
-

(52)

62

135
-

197

(89)
-

50

-
-

(5,140)

245
-

481

118

(5,448)

458

21
-

308
-

(222)
-

139

(5,140)

236

-
-

6

6

-
-

6

(74)
-

(4,282)

(4,804)

496
100

(4,208)

Deferred income tax assets are recognised for tax loss carry-forwards to the extent that the realisation of the related tax benefit 
through the future taxable profits is probable.

Imputation credit account  
The imputation credit account balance in the Group as at 31 March 2021 is $0.5 thousand (2020: $2,072 thousand).

Taxation 

Income tax expense represents the sum of the tax currently payable and deferred tax.

CURRENT TAX
The tax currently payable is based on taxable profit for the period. Taxable profit differs from ‘profit before tax’ as reported in  
the consolidated statement of comprehensive income because of items of income or expense that are taxable or deductible in 
other years and items that are never taxable or deductible. The Group’s current tax is calculated using tax rates that have been 
enacted or substantively enacted by the end of the reporting period. Management periodically evaluates positions taken in tax 
returns with respect to situations in which applicable tax regulation is subject to interpretation and establishes provisions where 
appropriate on the basis of amounts expected to be paid to the tax authorities.

DEFERRED TAX
Deferred tax is recognised on temporary differences between the carrying amounts of assets and liabilities in the consolidated 
financial statements and the corresponding tax bases used in the computation of taxable profit.

Deferred tax liabilities are generally recognised for all taxable temporary differences. Deferred tax assets are generally 
recognised for all deductible temporary differences to the extent that it is probable that taxable profits will be available  
against which those deductible temporary differences can be utilised. Such deferred tax assets and liabilities are not  
recognised if the temporary difference arises from the initial recognition (other than in a business combination) of assets  
and liabilities in a transaction that affects neither the taxable profit nor the accounting profit.

The carrying amount of deferred tax assets is reviewed at the end of each reporting period and reduced to the extent that  
it is no longer probable that sufficient taxable profits will be available to allow all or part of the asset to be recovered.

57

FINANCIAL STATEMENTS 
 
Notes to the Consolidated Financial Statements (continued)
FOR THE YEAR ENDED 31 MARCH 2021

Deferred tax liabilities and assets are measured at the tax rates that are expected to apply in the period in which the liability  
is settled or the asset realised, based on tax rates (and tax laws) that have been enacted or substantively enacted by the end  
of the reporting period.

The measurement of deferred tax liabilities and assets reflects the tax consequences that would follow from the manner in  
which the Group expects, at the end of the reporting period, to recover or settle the carrying amount of its assets and liabilities.

Deferred tax assets and liabilities are offset when there is a legally enforceable right to offset current tax assets against current  
tax liabilities and when the deferred tax assets and liabilities relate to income taxes levied by the same taxation authority on  
either the same taxable entity or different taxable entities where there is an intention to settle the balances on a net basis.

CURRENT AND DEFERRED TAX FOR THE PERIOD
Current and deferred tax are recognised in the statement of comprehensive income, except when they relate to items that are 
recognised in other comprehensive income or directly in equity, in which case the current and deferred tax are also recognised  
in other comprehensive income or directly in equity respectively. Where current tax or deferred tax arises from the initial 
accounting for a business combination, the tax effect is included in the accounting for the business combination.

15. Related Party Transactions

Balances and transactions between the Group and its subsidiary, which are related parties of the Group, have been eliminated 
on consolidation and are not disclosed in this note. Details of transactions between the Group and other related parties are 
disclosed below.

TRADING TRANSACTIONS
During the period, Group entities entered into the following trading transactions with related parties that are not members  
of the Group:

NZ$000
J & C Robinson
T Gattung
K Roberts 
C Marshall 
P Maud
L Jenkins
N Lim 
T Carter
J Macdonald
J Bunbury
S Hindle
Total

Other shareholder contributions:

NZ$000
The APL Holdings Trust
The Theresa Gattung Investment Trust 
The Lim & Bagrie Family Trust 
The Red Rose Trust
Waterman Fund 3LP
Total

Directors’ fees
 47 
 23 
 25 
 37 
 24 
 24 
 - 
 29 
 18 
 14 
 14 
 255 

Other fees
 - 
 - 
 - 
 - 
 - 
 - 
 263
 16 
 10 
 8 
 - 
 297 

2021
 - 
 - 
 - 
 - 
 - 
-

Total 
47
23
25
37
24
24
263
45
28
22
14
552

2020 
5,518
5,518
2,759
1,533
35,767
51,095

The shareholder contributions have been repaid in full during FY21.

The other shareholder contributions were historically classified as equity contributions as repayment is on mutual agreement of both 
the borrower and the lender (or else they are perpetual) and the contributions are interest free. The other shareholder contributions 
carry no voting rights.

58

MY FOOD BAG GROUP LIMITED ANNUAL REPORT 2021COMPENSATION OF KEY MANAGEMENT PERSONNEL OF THE GROUP
The following amounts were paid to key management personnel of the Group during the financial period:

NZ$000
Short-term employee benefits 
Share-based payment transactions 
Total compensation paid to key management personnel 

Share-based Payments

2021
2,191
202
2,393

2020 
2,126
181
2,307

From time to time related parties, senior executive and management personnel of the Group receive remuneration in the form  
of share-based payments and render services as consideration for equity instruments (equity-settled transactions). During the 
period 5.5 thousand options were executed by senior executives and related parties (James Robinson – 500 options,  
Cecila Robinson – 500 options, Nadia Lim – 600 options, Kevin Roberts – 250 options). $1,535 thousand was received  
by the Group on execution of the options and a tax benefit of $3,343 thousand has been recorded in Equity in respect of 
employees who executed their options.

16. Operating Cash Flow Reconciliation

The reconciliation of profit before tax to net cash flows from operations is as follows: 

NZ$000
Net profit before taxation
Adjustments for non-cash items:
Depreciation on property plant and equipment 
Amortisation on intangible assets
Non-cash movements in intangible assets
Gain/loss on sale of property, plant and equipment 
Derivative financial instruments 
Share-based payment expense
Depreciation on right-of-use assets
Lease modifications

Changes in assets and liabilities
(Increase)/decrease in trade and other receivables
(Increase)/decrease in packaging
(Increase)/decrease in raw materials work in progress
(Increase)/decrease in prepayments
Increase/(decrease) in trade and other payables
Increase /(decrease) in deferred revenue
Increase/(decrease) in other liabilities
(Increase)/decrease finance leases relating to operating cash flows
Income tax paid 
Offer costs not included in operating cash flow
Positive net cash flows from operating activities

59

2021
8,969

674
1,540
310
(15)
(318)
359
2,554
 - 

1,077
151
(259)
(661)
730
(2,396)
1,092
 - 
(3,858)
14,115
24,064

2020 
11,256

844
2,073
(22)
13
74
273
 1,395 
 352 

(410)
(115)
(500)
(58)
1,100
4,729
22
 581 
(2,406)
-
19,201

FINANCIAL STATEMENTSNotes to the Consolidated Financial Statements (continued)
FOR THE YEAR ENDED 31 MARCH 2021

17. Contingent Liabilities

The Group has no contingent liabilities (2020: Nil).

18. Capital Commitments

The Group has capital commitments of $35 thousand (2020: $1,015 thousand). 

19. Comparison to Prospective Financial Statements

CONSOLIDATED STATEMENT OF COMPREHENSIVE INCOME

NZ$000
Income
Cost of sales
Gross profit
Marketing expenses
Financing expenses
Indirect expenses
Other income
Share-based payment expense
Offer costs
Net profit for the year – before tax

Income tax expense
Net profit for the year – after tax

Actual
2021
190,710
(141,913)
48,797
(4,527)
(1,690)
(19,223)
32
(305)
(14,115)
8,969

(6,527)
2,442

Unaudited 
prospective 
2021 
*
189,499
(141,430)
48,069
(4,531)
(1,764)
(19,390)
-
(305)
(14,634)
7,445

(6,679)
766

Total comprehensive income for the year 

2,442

766

Earnings per Share
Basic profit for the year attributable to ordinary equity shareholders of the parent
Diluted profit for the year attributable to ordinary equity holders of the parent

 0.01 
 0.01 

 0.00 
 0.00 

EXPLANATION OF VARIANCES
The key variances to the PFI were:

•  Higher sales volumes drove the gross profit variance.

•  Financial expenses are less due to the gain of financial derivatives.

•  Offer costs were lower than estimated.

* 

 This information is sourced from the PDS and where necessary the prospective information has been aligned to the statutory financial statement format.

60

MY FOOD BAG GROUP LIMITED ANNUAL REPORT 2021CONSOLIDATED STATEMENT OF CHANGES IN EQUITY

Actual

NZ$000
Balance at 1 April 2020
Profit for the period
Total comprehensive income for the year
Cash dividends
Share-based payment expense
Vesting of employee share options
Offer costs capitalised to equity
Proceeds from primary issuance
Repayment of shareholder loans
Balance at 31 March 2021

Prospective (unaudited)*

NZ$000
Balance at 1 April 2020
Profit for the period
Total comprehensive income for the year
Cash dividends
Share-based payment expense
Vesting of employee share options
Offer costs capitalised to equity
Proceeds from primary issuance
Repayment of shareholder loans
Balance at 31 March 2021

Share
capital
1,000
-
-
-
-
5,541
(2,046)
54,841
-
59,336

Share
capital
1,000
-
-
-
-
5,685
(2,033)
54,841
-
59,493

Other 
shareholder 
contributions
51,095
-
-
-
-
-
-
-
(51,095)
-

Other 
shareholder 
contributions
51,095
-
-
-
-
-
-
-
(51,095)
-

Share-based 
payment 
valuation 
reserve
359
-
-
-
305
(664)
-
-
-
-

Share-based 
payment 
valuation 
reserve
359
-
-
-
305
(664)
-
-
-
-

Retained 
earnings
5,769
2,442
2,442
(13,349)
-
-
-
-
-
(5,138)

Retained 
earnings
5,769
766
766
(13,287)
-
-
-
-
-
(6,752)

Total
equity
58,223
2,442
2,442
(13,349)
305
4,877
(2,046)
54,841
(51,095)
54,198

Total
equity
58,223
766
766
(13,287)
305
5,021
(2,033)
54,841
(51,095)
52,741

EXPLANATION OF VARIANCES
Total equity is higher than PFI due to the higher profit during the PFI period.

* 

 This information is sourced from the PDS and where necessary the prospective information has been aligned to the statutory financial statement format.

61

FINANCIAL STATEMENTS 
 
Notes to the Consolidated Financial Statements (continued)
FOR THE YEAR ENDED 31 MARCH 2021

CONSOLIDATED STATEMENT OF FINANCIAL POSITION

NZ$000
Assets

Current
Cash and cash equivalents
Trade and other receivables
Raw materials work in progress
Packaging
Prepayments
Other current assets
Total current assets

Non-current
Property, plant and equipment
Intangible assets
Non-current lease receivable
Right-of-use assets
Total non-current assets

Total assets

Liabilities
Current
Trade and other payables
Deferred revenue
Lease liabilities 
Derivative financial liabilities
Other current liabilities
Bank loan
Current tax liability
Total current liabilities

Non-current
Lease liabilities 
Bank loan
Deferred tax liability
Provision
Total non-current liabilities

Total liabilities
Net assets

Equity
Share capital
Retained earnings
Other shareholder contributions
Share-based payment reserve
Total equity 

Actual
2021

1,599
460
1,024
192
951
52
4,278

3,118
86,063
308
8,618
98,107
102,385

(12,118)
(2,682)
(2,542)
(179)
(1,980)
-
(826)
(20,327)

(7,464)
(15,864)
(4,282)
(250)
(27,860)
(48,187)
54,198

59,336
(5,138)
-
-
54,198

Unaudited 
prospective 
2021 
*

-
1,182
458
287
876
97
2,900

3,165
85,866
306
8,562
97,899
100,799

(11,079)
(3,452)
(2,498)
(395)
(1,438)
77
(824)
(19,609)

(7,453)
(16,248)
(4,498)
(250)
(28,449)
(48,058)
52,741

59,493
(6,752)
-
-
52,741

EXPLANATION OF VARIANCES
Cash and cash equivalents are up on PFI due to higher profit in the PFI period. Trade and other receivables are lower than PFI due to the  
reduction in supplier rebates as a result of supplier renegotiations. This has caused trade and other payables to be higher due to changes in 
supplier payment terms.

* 

 This information is sourced from the PDS and where necessary the prospective information has been aligned to the statutory financial statement format.

62

MY FOOD BAG GROUP LIMITED ANNUAL REPORT 2021CONSOLIDATED STATEMENT OF CASH FLOWS

NZ$000
Operating activities
Cash was provided from:
Receipts from customers
Interest received
Proceeds from insurance
Cash was disbursed to:
Payments to suppliers and employees
Interest paid 
Tax paid
Net cash flows from operating activities

Investing activities
Cash was provided from:
Proceeds from sale of property, plant and equipment
Cash was applied to:
Purchase of property, plant and equipment
Payments for development of digital assets
Net cash flows from investing activities

Financing activities
Cash was provided from:
Proceeds from issue of shares 
Proceeds from repayment of shareholder options 
Proceeds from borrowings 
Cash was applied to:
Principal payments on leases
Dividends paid
Repayment of borrowings 
Equity repurchase
Offer costs
Borrowing establishment costs
Net cash flows from financing activities

Net increase / (decrease) in cash flows
Cash and cash equivalents at the beginning of the period
Cash and cash equivalents at the end of the period 

EXPLANATION OF VARIANCES
Cash and cash equivalents are up on PFI due to higher profit in the PFI period.  

* 

 This information is sourced from the PDS and where necessary the prospective information has been aligned to the statutory financial statement format.

63

Actual
2021

Unaudited 
prospective 
*
2021 

188,291
13
-

(158,684)
(1,698)
(3,858)
24,064

187,873
-
-

(159,835)
(1,654)
(3,664)
22,720

7

-

(674)
(2,315)
(2,982)

(719)
(2,201)
(2,920)

54,841
1,535
67,095

(2,226)
(13,349)
(68,095)
(51,095)
(16,161)
(365)
(27,820)

(6,738)
8,337
1,599

54,841
1,535
67,436

(2,439)
(13,288)
(68,095)
(51,095)
(16,667)
(365)
(28,137)

(8,337)
8,337
-

FINANCIAL STATEMENTS 
 
 
 
 
 
 
Independent Auditor’s Report
FOR THE YEAR ENDED 31 MARCH 2021

Information other than the financial statements and auditor’s report 

Those charged with governance are responsible for the Annual Report, which includes information other 
than the financial statements and auditor’s report which is expected to be made available to us after the 
date of this auditor’s report.  
To the Shareholders of My Food Bag Group Limited
Our opinion on the financial statements does not cover the other information and we do not express any 
form of assurance conclusion thereon. 
OPINION
We have audited the financial statements of My Food Bag Group Limited (“the company”) and its subsidiary (together “the group”) 
In connection with our audit of the financial statements, our responsibility is to read the other 
on pages 36 to 63, which comprise the consolidated statement of financial position of the group as at 31 March 2021, and the 
information and, in doing so, consider whether the other information is materially inconsistent with the 
consolidated statement of comprehensive income, consolidated statement of changes in equity and consolidated statement of cash 
financial statements or our knowledge obtained during the audit, or otherwise appears to be materially 
flows for the year then ended of the group, and the notes to the consolidated financial statements including a summary of significant 
misstated. 
accounting policies.

In our opinion, the consolidated financial statements on pages 36 to 63 present fairly, in all material respects, the consolidated 
When we read the Annual Report, if we conclude that there is a material misstatement therein, we are 
financial position of the group as at 31 March 2021 and its consolidated financial performance and cash flows for the year then 
required to communicate the matter to those charged with governance and, if uncorrected, to take 
ended in accordance with New Zealand equivalents to International Financial Reporting Standards and International Financial 
appropriate action to bring the matter to the attention of users for whom our auditor’s report was 
Reporting Standards.
prepared. 
This report is made solely to the company’s shareholders, as a body. Our audit has been undertaken so that we might state to 
the company’s shareholders those matters we are required to state to them in an auditor’s report and for no other purpose. To the 
Those charged with governance responsibilities for the financial statements 
fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the company and the company’s 
Those charged with Governance are responsible, on behalf of the entity, for the preparation and fair 
shareholders, as a body, for our audit work, for this report, or for the opinions we have formed.
presentation of the financial statements in accordance with Public Benefit Entity Standards Reduced 
BASIS FOR OPINION
Disclosure Regime, and for such internal control as those charged with governance determine is 
necessary to enable the preparation of financial statements that are free from material misstatement, 
We conducted our audit in accordance with International Standards on Auditing (New Zealand). Our responsibilities under those 
standards are further described in the Auditor’s Responsibilities for the Audit of the Financial Statements section of our report. 
whether due to fraud or error. 

We are independent of the group in accordance with Professional and Ethical Standard 1 International Code of Ethics for Assurance 
In preparing the financial statements, those charged with governance are responsible for assessing on 
Practitioners (including International Independence Standards) (New Zealand) issued by the New Zealand Auditing and Assurance 
behalf of the entity the Foundation’s ability to continue as a going concern, disclosing, as applicable, 
Standards Board, and we have fulfilled our other ethical responsibilities in accordance with these requirements. 
matters related to going concern and using the going concern basis of accounting unless those charged 
We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.
with governance either intend to liquidate the Foundation or cease operations, or have no realistic 
Other than in our capacity as auditor we have no relationship with, or interest in, the company or its subsidiary. Partners and employees 
alternative but to do so.  
of our firm may deal with the group on normal terms within the ordinary course of trading activities of the business of the group. 
Auditor’s responsibilities for the audit of the financial statements  
KEY AUDIT MATTERS
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are 
Key audit matters are those matters that, in our professional judgment, were of most significance in our audit of the consolidated 
free from material misstatement, whether due to fraud or error, and to issue an auditor’s report that 
financial statements of the current year. These matters were addressed in the context of our audit of the consolidated financial 
includes our opinion. Reasonable assurance is a high level of assurance but is not a guarantee that an 
statements as a whole, and in forming our opinion thereon, but we do not provide a separate opinion on these matters. For each 
audit conducted in accordance with International Standards on Auditing (New Zealand) will always detect 
matter below, our description of how our audit addressed the matter is provided in that context.
a material misstatement when it exists. Misstatements can arise from fraud or error and are considered 
We have fulfilled the responsibilities described in the Auditor’s responsibilities for the audit of the financial statements section of 
material if, individually or in the aggregate, they could reasonably be expected to influence the economic 
the audit report, including in relation to these matters. Accordingly, our audit included the performance of procedures designed 
decisions of users taken on the basis of these financial statements. 
to respond to our assessment of the risks of material misstatement of the financial statements. The results of our audit procedures, 
including the procedures performed to address the matters below, provide the basis for our audit opinion on the accompanying 
A further description of our responsibilities for the audit of the financial statements is located at the 
consolidated financial statements.
External Reporting Board website: https://www.xrb.govt.nz/standards-for-assurance-
practitioners/auditors-responsibilities/audit-report-8/. This description forms part of our auditor’s report. 

Chartered Accountants 
Auckland 
27 September 2019 

A member firm of Ernst & Young Global Limited 

64

MY FOOD BAG GROUP LIMITED ANNUAL REPORT 2021 
 
 
 
Information other than the financial statements and auditor’s report 

How our audit addressed the key audit matter

Those charged with governance are responsible for the Annual Report, which includes information other 
than the financial statements and auditor’s report which is expected to be made available to us after the 
date of this auditor’s report.  
REVENUE
Our opinion on the financial statements does not cover the other information and we do not express any 
Why significant
form of assurance conclusion thereon. 
The group’s principal revenue stream is the sale of meal kits. 
Revenue is recognised at the time of delivery of the meal kit. 
In connection with our audit of the financial statements, our responsibility is to read the other 
Revenue is presented net of any sales discounts. 
information and, in doing so, consider whether the other information is materially inconsistent with the 
As customers pay for meal kits in advance of delivery, revenue 
financial statements or our knowledge obtained during the audit, or otherwise appears to be materially 
recognition is deferred until delivery of the meal kits. As a result,  
misstated. 
at balance date, cash received in relation to undelivered meal  
kits is deferred on the statement of financial position and  
presented as a liability.
When we read the Annual Report, if we conclude that there is a material misstatement therein, we are 
The volume of meal kits sold and the receipt of cash in advance  
required to communicate the matter to those charged with governance and, if uncorrected, to take 
of delivery increases the likelihood that revenue is recorded  
appropriate action to bring the matter to the attention of users for whom our auditor’s report was 
in the incorrect period.
prepared. 
Disclosures in relation to the group’s revenue are included  
in note 1 to the consolidated financial statements.
Those charged with governance responsibilities for the financial statements 

In obtaining sufficient appropriate audit evidence, we: 
 • used data analytical techniques to assess the correlation 

 • analysed credit notes issued subsequent to balance date to 
assess whether these indicated that revenue was incorrectly 
recognised in the 2021 financial year; and

balance at year end by reference to deliveries subsequent  
to balance date;

 • considered the adequacy of the associated disclosures  

 • validated a sample of cash receipts related to revenue 

 • assessed the appropriateness of the deferred revenue  

between revenue, deferred revenue and cash;

in the consolidated financial statements.

transactions;

Those charged with Governance are responsible, on behalf of the entity, for the preparation and fair 
INFORMATION OTHER THAN THE FINANCIAL STATEMENTS AND AUDITOR’S REPORT
presentation of the financial statements in accordance with Public Benefit Entity Standards Reduced 
The directors of the company are responsible for the Annual Report, which includes information other than the consolidated financial 
Disclosure Regime, and for such internal control as those charged with governance determine is 
statements and auditor’s report which is expected to be made available to us after the date of this auditor’s report.
necessary to enable the preparation of financial statements that are free from material misstatement, 
Our opinion on the consolidated financial statements does not cover the other information and we do not express any form of 
whether due to fraud or error. 
assurance conclusion thereon.

In connection with our audit of the consolidated financial statements, our responsibility is to read the other information and, in doing 
In preparing the financial statements, those charged with governance are responsible for assessing on 
so, consider whether the other information is materially inconsistent with the consolidated financial statements or our knowledge 
behalf of the entity the Foundation’s ability to continue as a going concern, disclosing, as applicable, 
obtained during the audit, or otherwise appears to be materially misstated.
matters related to going concern and using the going concern basis of accounting unless those charged 
with governance either intend to liquidate the Foundation or cease operations, or have no realistic 
When we read the Annual Report, if we conclude that there is a material misstatement therein, we are required to communicate the 
alternative but to do so.  
matter to those charged with governance and, if uncorrected, to take appropriate action to bring the matter to the attention of users 
for whom our auditor’s report was prepared.
Auditor’s responsibilities for the audit of the financial statements  
DIRECTORS’ RESPONSIBILITIES FOR THE FINANCIAL STATEMENTS
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are 
The directors are responsible, on behalf of the entity, for the preparation and fair presentation of the consolidated financial statements 
free from material misstatement, whether due to fraud or error, and to issue an auditor’s report that 
in accordance with New Zealand equivalents to International Financial Reporting Standards and International Financial Reporting 
includes our opinion. Reasonable assurance is a high level of assurance but is not a guarantee that an 
Standards, and for such internal control as the directors determine is necessary to enable the preparation of financial statements that 
audit conducted in accordance with International Standards on Auditing (New Zealand) will always detect 
are free from material misstatement, whether due to fraud or error.
a material misstatement when it exists. Misstatements can arise from fraud or error and are considered 
In preparing the consolidated financial statements, the directors are responsible for assessing on behalf of the entity the group’s 
material if, individually or in the aggregate, they could reasonably be expected to influence the economic 
ability to continue as a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis 
decisions of users taken on the basis of these financial statements. 
of accounting unless the directors either intend to liquidate the group or cease operations, or have no realistic alternative but to do so. 

A further description of our responsibilities for the audit of the financial statements is located at the 
External Reporting Board website: https://www.xrb.govt.nz/standards-for-assurance-
practitioners/auditors-responsibilities/audit-report-8/. This description forms part of our auditor’s report. 

Chartered Accountants 
Auckland 
27 September 2019 

A member firm of Ernst & Young Global Limited 

65

FINANCIAL STATEMENTS 
 
 
 
Independent Auditor’s Report (continued)
FOR THE YEAR ENDED 31 MARCH 2021

Information other than the financial statements and auditor’s report 

Those charged with governance are responsible for the Annual Report, which includes information other 
than the financial statements and auditor’s report which is expected to be made available to us after the 
date of this auditor’s report.  
AUDITOR’S RESPONSIBILITIES FOR THE AUDIT OF THE FINANCIAL STATEMENTS 
Our opinion on the financial statements does not cover the other information and we do not express any 
Our objectives are to obtain reasonable assurance about whether the consolidated financial statements as a whole are free 
from material misstatement, whether due to fraud or error, and to issue an auditor’s report that includes our opinion. Reasonable 
form of assurance conclusion thereon. 
assurance is a high level of assurance, but is not a guarantee that an audit conducted in accordance with International Standards  
on Auditing (New Zealand) will always detect a material misstatement when it exists. Misstatements can arise from fraud or error 
In connection with our audit of the financial statements, our responsibility is to read the other 
and are considered material if, individually or in the aggregate, they could reasonably be expected to influence the economic 
information and, in doing so, consider whether the other information is materially inconsistent with the 
decisions of users taken on the basis of these consolidated financial statements.
financial statements or our knowledge obtained during the audit, or otherwise appears to be materially 
misstated. 
A further description of the auditor’s responsibilities for the audit of the financial statements is located at the External Reporting 
Board’s website: https://www.xrb.govt.nz/standards-for-assurance-practitioners/auditors-responsibilities/audit-report-1/.  
When we read the Annual Report, if we conclude that there is a material misstatement therein, we are 
This description forms part of our auditor’s report.
required to communicate the matter to those charged with governance and, if uncorrected, to take 
The engagement partner on the audit resulting in this independent auditor’s report is Brent Penrose.
appropriate action to bring the matter to the attention of users for whom our auditor’s report was 
prepared. 

EY Sig.pdf   1   19/05/21   2:22 PM

Those charged with governance responsibilities for the financial statements 

Those charged with Governance are responsible, on behalf of the entity, for the preparation and fair 
Chartered Accountants 
presentation of the financial statements in accordance with Public Benefit Entity Standards Reduced 
Auckland
Disclosure Regime, and for such internal control as those charged with governance determine is 
necessary to enable the preparation of financial statements that are free from material misstatement, 
21 May 2021
whether due to fraud or error. 

In preparing the financial statements, those charged with governance are responsible for assessing on 
behalf of the entity the Foundation’s ability to continue as a going concern, disclosing, as applicable, 
matters related to going concern and using the going concern basis of accounting unless those charged 
with governance either intend to liquidate the Foundation or cease operations, or have no realistic 
alternative but to do so.  

Auditor’s responsibilities for the audit of the financial statements  

Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are 
free from material misstatement, whether due to fraud or error, and to issue an auditor’s report that 
includes our opinion. Reasonable assurance is a high level of assurance but is not a guarantee that an 
audit conducted in accordance with International Standards on Auditing (New Zealand) will always detect 
a material misstatement when it exists. Misstatements can arise from fraud or error and are considered 
material if, individually or in the aggregate, they could reasonably be expected to influence the economic 
decisions of users taken on the basis of these financial statements. 

A further description of our responsibilities for the audit of the financial statements is located at the 
External Reporting Board website: https://www.xrb.govt.nz/standards-for-assurance-
practitioners/auditors-responsibilities/audit-report-8/. This description forms part of our auditor’s report. 

Chartered Accountants 
Auckland 
27 September 2019 

A member firm of Ernst & Young Global Limited 

66

MY FOOD BAG GROUP LIMITED ANNUAL REPORT 2021 
 
 
 
OTHER INFORMATION

Other Information 

Corporate Governance  
Statement 

Other Disclosures 

Directory 

Key Dates 

68

80

90

90

67

 
Corporate Governance Statement

The Board of My Food Bag Group Limited (Company) and its subsidiary (collectively, My Food Bag) are responsible for the  
overall management of My Food Bag and aim to promote and achieve high standards of corporate governance, consistent with  
the size and nature of My Food Bag’s operations. 

The objective of strong corporate governance at My Food Bag is to lay the foundation for a culture that is open, transparent and 
inclusive, and which develops capability, seeks out new opportunities and drives good decision-making, in turn creating long-term, 
sustainable value for shareholders. 

This Corporate Governance Statement provides an overview of My Food Bag’s current corporate governance framework, which 
primarily takes into consideration contemporary corporate governance standards in New Zealand. It is therefore structured in the 
same manner as the NZX Corporate Governance Code (NZX Code) and discloses the extent to which My Food Bag has followed 
the recommendations in the NZX Code. The Board’s view is that (unless specifically stated) My Food Bag generally complies in all 
material respects with the principles and recommendations set out in the NZX Code. 

This statement was approved by the Board on 26 May 2021 and is current as at that date. 

Principle 1 – Code of Ethical Behaviour

“Directors should set high standards of ethical behaviour, model this behaviour and hold management accountable for these 
standards being followed throughout the organisation.”

CODE OF ETHICS
My Food Bag expects its people to behave ethically and act with integrity. It has adopted a written Code of Ethics with which  
all of its Directors and employees are required to comply. This Code does not include an exhaustive list of what is or is not 
acceptable behaviour at My Food Bag – rather, it is intended to facilitate decisions and promote ethical standards that are  
consistent with My Food Bag’s business standards, reputation, objectives and legal obligations.

The Code of Ethics (taken together with My Food Bag’s other internal policies and charters) includes the content specified in 
Recommendation 1.1 of the NZX Code and will be reviewed by the Board at least every two years. It is currently structured  
to include certain fundamental requirements for ethical behaviour generally, alongside a number of more targeted areas,  
including the management of conflicts of interest, protection of My Food Bag’s assets and information, reporting of unlawful  
or unethical behaviour, confidentiality and pursuit of corporate opportunities. 

The Code of Ethics is readily available to all employees at My Food Bag. In addition, every new Director and employee of  
My Food Bag is provided with a copy of the Code of Ethics as part of their induction to the business. Any breaches of the Code  
of Ethics are required to be addressed promptly, dealt with consistently and handled by senior management and/or the Board, 
as appropriate. The reporting of breaches of the Code of Ethics is encouraged and the steps for doing so are set out in the Code  
and My Food Bag’s separate Whistleblower Policy.

The Code of Ethics is available to view on the My Food Bag investor website. 

SECURITIES TRADING POLICY
My Food Bag has a Securities Trading Policy that details the Company’s trading policy and guidelines, including the restrictions 
on trading in the Company’s securities. It applies to all Directors, employees and contractors of My Food Bag. The requirements 
imposed by the policy are separate from, and in addition to, the legal prohibitions on insider trading. 

The Securities Trading Policy places additional restrictions on certain “restricted persons” which includes the Directors, the Chief 
Executive Officer (CEO), the members of the Senior Leadership Team and their direct reports. These restricted persons are generally 
prohibited from trading in the Company’s securities during prescribed “blackout” periods. Outside of these blackout periods, the 
restricted persons are generally permitted to trade with the prior written consent of the Chief Financial Officer (CFO) (and subject 
always to compliance with underlying insider trading laws). 

The Securities Trading Policy is available to view on the My Food Bag investor website. 

68

MY FOOD BAG GROUP LIMITED ANNUAL REPORT 2021Principle 2 – Board Composition and Performance

“To ensure an effective board, there should be a balance of independence, skills, knowledge, experience and perspectives.”

BOARD CHARTER
The role of the Board is to provide overall strategic direction to My Food Bag and effective management for the purpose of protecting 
and enhancing the value of My Food Bag and its assets. The Board has legal responsibility for managing the business and affairs 
of the Company, which, in practice, is substantially achieved through delegation to the CEO, who is charged with the day-to-day 
operational leadership and management of the business (and who subdelegates certain functions to other members of the Senior 
Leadership Team, subject to certain limitations and qualifications).

The Board operates under a written Board charter, which sets out the role, responsibilities, composition, structure and approach of 
the Board. The charter provides guidance for the effective oversight and monitoring of the operational management of My Food Bag 
on behalf of shareholders, employees and other stakeholders. The charter distinguishes and discloses the respective roles and 
responsibilities of the Board and management – in this regard, Directors are generally free to discuss business matters with the  
Senior Leadership Team, but they are expected to respect the distinction between Board and management responsibilities. 

A copy of the Board charter is available to view on the My Food Bag investor website. 

NOMINATION AND APPOINTMENT OF DIRECTORS 
The appointment of directors to the Board is principally governed by the Companies Act 1993, the Company’s constitution  
and the NZX Listing Rules. The Board has delegated to the Remuneration and Nomination Committee the responsibility to  
make recommendations to the Board for nomination as members of the Board and its committees and the terms, if any,  
of such membership. 

This Committee is governed by its own written charter. It is responsible for identifying individuals believed to be qualified to become 
Board members, and to recommend to the Board the nominees to stand for election as directors at the annual shareholders’ meeting. 
If a casual vacancy arises, the Committee recommends to the Board an individual to fill such vacancy. In nominating candidates,  
the Committee may consider a range of factors and attributes, including any terms of reference for the Directors from time to time.  
The Committee is also responsible for reviewing nominations from shareholders and providing recommendations to the Board in 
respect of such nominations. 

The Company enters into written agreements with each of its Directors establishing the terms and conditions of their appointment, 
including in relation to their duties, term of appointment (subject to shareholder approval) and expectations of the role and 
remuneration. In addition, the Company indemnifies and arranges insurance for its Directors in accordance with applicable laws  
for certain claims which may be brought against them as directors.

Under the NZX Listing Rules, a director must not hold office (without re-election) past the third annual shareholders’ meeting following 
that director’s appointment or three years, whichever is longer. From time to time certain Directors may also retire early and seek 
reappointment at an annual shareholders’ meeting, so as to effectively stagger the appointment of Directors and better preserve 
continuity by avoiding a scenario where all or a majority of the Directors are required to retire at the same meeting. 

69

OTHER INFORMATION 
Corporate Governance Statement (continued)

DIRECTORS
The Board currently comprises five Directors: an independent Chair, Tony Carter; three independent non-executive Directors,  
Sarah Hindle, Jen Bunbury and Jon Macdonald; and one non-executive Director, Chris Marshall. A profile highlighting the 
experience of each Director, including his or her length of service with My Food Bag, is available on My Food Bag’s website  
and included in the Board of Directors section of the Annual Report.

Directors are chosen for their corporate leadership skills, professional backgrounds, experience and expertise. The right blend of 
skills and experience, combined with a diversity of perspectives, is crucial for the Board to be able to create value for My Food Bag’s 
shareholders over the long term. The current balance of skills, experience, tenure and diversity on the Board is summarised below:

Experience

Skills

Tenure

Diversity

Board skills, experience,  
tenure and diversity

Banking and finance 
Legal and regulatory 
Technology
Consumer business
Grocery
Investment and M&A

Financial acumen
Governance and compliance
Strategy and risk
Grocery supply chain and logistics
Customer experience and agri-tech
E-commerce
Investor relations

3 to 5 years

Less than 3 years

Female

Male

1

4

40%

60%

Directors are encouraged (but not required) to hold shares in the Company in order to more strongly align their interests with the 
interests of shareholders. All Directors currently own shares (either directly or through a related entity or trust), and those relevant 
interests are included in the Other Disclosures section of the Annual Report.

70

MY FOOD BAG GROUP LIMITED ANNUAL REPORT 2021ATTENDANCE AT BOARD MEETINGS
For the year ended 31 March 2021

Philip Maud1

Lance Jenkins1

James Robinson1

Kevin Roberts1

Theresa Gattung1

Cecilia Robinson1

Chris Marshall

Tony Carter2

Jon Macdonald2

Sarah Hindle2

Jen Bunbury2

Possible number  

of meetings to attend

Number  
attended3

3

3

3

3

3

3

6

3

3

3

3

3

3

3

3

3

3

6

3

3

3

3

The Audit and Risk Committee and the Remuneration and Nomination Committee were each established by the Board on  
5 March 2021 to coincide with the listing of the Company. No meetings of these two committees were held during the short period 
remaining in FY21.

DIVERSITY
My Food Bag aims to cultivate an environment where all of its people enjoy coming to work and contributing to the collective 
success of the business. It is committed to creating an open workplace where every team member is welcomed, supported 
and inspired, and where diversity is celebrated at all levels of the business. To do this, My Food Bag actively seeks to remove 
perceived or tangible barriers to becoming part of the My Food Bag team and provides equal opportunities based on performance 
and potential.

My Food Bag has a written Inclusion and Diversity Policy that is available on the My Food Bag investor website. The guiding 
principles of this policy include to: encourage diversity throughout the workforce; create a flexible and inclusive work environment; 
leverage diversity of thought and individuality; ensure the behaviour of My Food Bag’s leaders reflects its values; attract and retain 
talented people; and maintain a zero tolerance for bullying and harassment. This policy will be reviewed by the Board as required 
and at least every two years. 

Diversity and inclusion has been a hallmark of My Food Bag’s values since its inception, reflecting the values and expectations of 
the founders of the business. The Board has recently formalised these values in a written policy and is generally comfortable with 
My Food Bag’s current core statistics with regards to diversity and inclusion. However, work is now underway with management 
to explore the opportunity to establish more measurable objectives for furthering diversity which are tailored to the My Food Bag 
business. These may include a mixture of qualitative and quantitative assessments such as retention rates, equal pay, flexible working 
arrangements, organisational engagement regarding diversity, and targets for diverse board and senior management appointments. 
To the extent that more measurable objectives are introduced, performance against these agreed metrics will be referenced in 
subsequent annual reports (or other corporate governance reporting) and, where necessary, initiatives will be implemented to 
continue to enhance diversity. 

1.  Ceased to be directors of My Food Bag Group Limited on 14 January 2021.
2.  Appointed as directors of My Food Bag Group Limited on 14 January 2021.
3. 

 During FY21, various members of the Board at different times also provided oversight and strategic support to assess the impacts of COVID-19 on My Food Bag’s business and its response as 
an essential service, as well as participating in the due diligence process in relation to the Company’s recent IPO. In addition to the meetings noted above, regular discussions were held with 
management and other advisers for these purposes.

71

OTHER INFORMATIONCorporate Governance Statement (continued)

The Board recognises that gender is one important and commonly reported measure of diversity. The gender composition at  
My Food Bag as at the last two balance dates is set out in the table below. 

Directors

Officers2

Other employees

Total

20201, 3

20211, 3

Female

Male

Female

Male

2

4

88

94

5

4

89

98

2

4

104

110

3

4

91

98

DIRECTOR TRAINING
On appointment, all Directors receive a comprehensive induction from the business to familiarise themselves with My Food Bag’s 
management and operations. Under its charter, the Board has also committed to ensure that new Directors are appropriately 
introduced to My Food Bag’s management and business, are acquainted with relevant industry knowledge and receive all 
appropriate papers, policies and documents to enable them to discharge their duties effectively. Visits to specific operations  
of the business are arranged, when appropriate, and reports and presentations from management are incorporated into the  
Board meeting schedule on a regular basis.

More generally, Directors are expected to maintain appropriate levels of financial, legal and industry understanding, and are 
encouraged to take responsibility for their own professional development, including by attending relevant courses or conferences 
and through membership of industry bodies such as the NZ Institute of Directors. Each Director is also entitled to access Company 
information and to seek independent advice in respect of their role as a Director should the need arise.

BOARD PERFORMANCE
The Board has committed to critically evaluate its own performance and the performance of individual Directors every two years 
(as well as to review My Food Bag’s key policies and charters). In addition, the Chair of the Audit and Risk Committee reviews 
that Committee’s performance at least every two years and is required to report her findings to the Board. 

The Nomination and Remuneration Committee is tasked with making recommendations to the Board to ensure that adequate 
procedures are in place to review the performance of the Board as a whole, its Committees and the contributions of Directors. 

More generally, open and constructive discussion is encouraged at all Board and Committee meetings to ensure decisions are  
taken that benefit from the diverse range of skills, experiences and perspectives of Directors – in this regard, each Director is 
expected to fully participate in meeting discussions, having read all Board and briefing papers provided. 

INDEPENDENCE
The Board currently comprises fives Directors. All Directors are non-executive Directors. The Board has considered which of  
the Directors are independent Directors for the purposes of the NZX Listing Rules and has determined that, as at 5 March 2021  
(the date of the Company’s listing), four Directors are independent Directors, including the Chair and the Chair of the Audit and  
Risk Committee. The independent Directors are Tony Carter, Jen Bunbury, Jon Macdonald and Sarah Hindle. Chris Marshall  
is not considered to be independent at this time due to his association with a current substantial product holder of My Food Bag  
(Waterman Fund 3 LP).

1.  As at 31 March in each year.
2.   In accordance with NZX Listing Rule 3.8.1(c), an “Officer” for this purpose means a person who is concerned or takes part in the management of an issuer and reports directly  

to the Board or a person who reports to the Board. In My Food Bag’s circumstances, this category of person comprises members of the Senior Leadership Team.

3.  Directors, officers and other employees are also given the option to elect to not specify their gender or to identify as non-binary.

72

MY FOOD BAG GROUP LIMITED ANNUAL REPORT 2021The positions of Chair of the Board and CEO of My Food Bag are held by different people. 

The Board’s standards for determining independence of Directors includes the non-exhaustive factors set out in Recommendation 
2.4 of the NZX Code, and requires the Board to ultimately assess whether a Director’s interest, position, association or relationship 
might interfere, or might reasonably be seen to interfere, with that Director’s capacity to bring an independent judgment to bear on 
issues before the Board, to act in the best interests of the Company and to represent its shareholders generally. The Board assesses 
the independence of Directors on their appointment and at least annually thereafter. If there is a change in the Board’s determination, 
it will be announced to the market.

The Company maintains an Interests Register. Any Director who is interested in a transaction with the Company must immediately 
disclose to the Board the nature, monetary value and extent of that interest. A Director who is interested in a transaction may attend 
and participate at a Board meeting at which the transaction is discussed, but may not be counted in the quorum for that meeting or 
vote in respect of the transaction, unless it is one in respect of which Directors are expressly required by the Companies Act 1993 
to sign a certificate. The particulars of entries made in My Food Bag’s Interests Register during FY21 are included in the Other 
Disclosures section of the Annual Report.

Principle 3 – Board Committees

“The board should use committees where this will enhance its effectiveness in key areas, while still retaining board responsibility.”

AUDIT AND RISK COMMITTEE
The Company has an Audit and Risk Committee which operates under its own written charter. This Committee was recently 
established in connection with the Company’s listing. The members of the Audit and Risk Committee are currently the same  
as the Board, except that the Chair of the Audit and Risk Committee is Jen Bunbury who has a background in financial services 
and was recently the Chief Financial Officer of another major listed company. Like the Board, the Audit and Risk Committee 
is majority independent and comprises solely non-executive Directors of the Company. 

The Committee may, in its discretion, invite My Food Bag’s external auditors (currently Ernst & Young), CEO, CFO, Financial 
Controller and others, as appropriate, to attend committee meetings.

NOMINATION AND REMUNERATION COMMITTEE
The Company has a combined Nomination and Remuneration Committee which operates under its own written charter. This Committee 
was recently established in connection with the Company’s listing. The members of the Nomination and Remuneration Committee are 
currently the same as the Board, and the Chair of this Committee is Board Chair Tony Carter. Like the Board, the Nomination and 
Remuneration Committee is majority independent and comprises solely non-executive Directors of the Company. 

The primary responsibilities of the Nomination and Remuneration Committee include to identify and make recommendations to the 
Board in respect of Director nominations (including casual vacancies and composition of Committees), to review and recommend to 
the Board appropriate remuneration of non-executive Directors, and to review and approve annually the remuneration strategy for 
My Food Bag, including specific responsibilities in relation to the CEO and his direct reports. 

Management is only invited to attend meetings of the Nomination and Remuneration Committee at the invitation of the Committee. 
The Committee intends to meet formally at least three times a year.

OTHER COMMITTEES
The Board does not consider that it is necessary at this time to establish any other standing committees. However, from time to time 
the Board may seek to establish ad hoc or special purpose committees to examine, or have the delegated authority to deal with, 
specific issues.

73

OTHER INFORMATIONCorporate Governance Statement (continued)

TAKEOVER PROTOCOLS
The Board has established detailed takeover protocols to assist My Food Bag to prepare for, and to respond to, any unsolicited 
approaches or proposals it may receive in relation to a takeover. These protocols would help to inform the Board of their roles and 
responsibilities with respect to any approach or proposal, assist the Board and its advisers in developing and executing a response 
strategy, and act as a basic guide on the process for any takeover offer. These protocols include the option of forming a committee  
to investigate and consider the approach or proposal, with that committee to be comprised of Directors who are not interested in  
the relevant approach. 

Principle 4 – Reporting and Disclosure

“The board should demand integrity in financial and non-financial reporting, and in the timeliness and balance of corporate 
disclosures.”

CONTINUOUS DISCLOSURE
My Food Bag is committed to ensuring that all investors have equal, full and timely access to material information about the 
Company that is accurate, balanced, meaningful and consistent. 

The Company has established a written Continuous Disclosure Policy which sets out the internal principles and processes designed to 
ensure that the Company complies with the continuous disclosure obligations under the Financial Markets Conduct Act 2013 and the 
NZX Listing Rules. The Board has adopted this policy and it applies to all members of the Board as well as senior managers, officers, 
employees and contractors of, and secondees to, My Food Bag. Directors formally consider at each Board meeting whether there 
is material information which should be disclosed to the market to comply with the Company’s continuous disclosure obligations. 

The Continuous Disclosure Policy is available to view on the My Food Bag investor website. 

CHARTERS AND POLICIES
Information about My Food Bag’s corporate governance framework (including its Code of Ethics, Board and Committee Charters, 
Securities Trading Policy and other key governance policies) is available to view on the My Food Bag investor website at  
https://investors.myfoodbag.co.nz/investor-centre/. 

REPORTING

Financial reporting
My Food Bag publishes its half-year and audited full-year financial statements that are prepared in accordance with the  
relevant financial reporting standards. The audited full-year financial statements for FY21 are included in this Annual Report. 

The Audit and Risk Committee oversees the quality and integrity of external financial reporting including the accuracy, 
completeness and timeliness of financial statements. The Committee is committed to providing balanced, clear and objective 
financial reporting. It reviews half-year and annual financial statements and makes recommendations to the Board concerning 
accounting policies, areas of judgment, compliance with accounting standards, stock exchange and legal requirements, and 
the results of the external audit. 

Non-financial reporting
Non-financial information is included throughout this Annual Report, including in relation to My Food Bag’s general environmental 
and social sustainability factors and practices. For more information, refer to the Sustainability, Community and People section of  
this Annual Report. 

As a recently listed company, My Food Bag recognises the opportunity to further formalise its sustainability framework and to set 
a clear set of operational or non-financial targets which are aligned with My Food Bag’s strategy, values and reputation. 

74

MY FOOD BAG GROUP LIMITED ANNUAL REPORT 2021Principle 5 – Remuneration

“The remuneration of directors and executives should be transparent, fair and reasonable.”

DIRECTORS’ REMUNERATION
Shareholders fix the total remuneration available for Directors. The current director fee pool limit is $600,000 per annum, which was 
approved by the shareholders on 14 January 2021 and is to be divided among the non-executive Directors as they see fit. Directors 
are entitled to be reimbursed for all reasonable travel, accommodation and other expenses incurred by them in connection with their 
attendance at Board or shareholder meetings, or otherwise in connection with the Company’s business. No additional fees are paid 
to any Director for their role on any Board Committee. 

The current Directors do not receive any performance- or equity-based remuneration. This reflects the differences in the role of the 
Directors, which is to provide oversight and strategic direction, and the role of management, which is to operate the business and 
execute My Food Bag’s strategy.

Under NZX Listing Rule 2.11.3, if the total number of Directors subsequently increases, the Directors are permitted (without seeking 
shareholder approval) to increase the total remuneration by the amount necessary to enable the Company to pay the additional 
Director or Directors remuneration not exceeding the average amount then being paid to the existing Directors (other than  
the Chair).

The actual remuneration of Directors of the Company in respect of FY21 is included in the Other Disclosures section of the  
Annual Report. 

REMUNERATION POLICY
The Nomination and Remuneration Committee is responsible for reviewing and recommending to the Board appropriate 
remuneration for the non-executive Directors. Where appropriate, the Board will consider advice of independent remuneration 
consultants when setting remuneration levels and other relevant factors when recommending Directors’ fees to shareholders.  
The Board will not be seeking any increase in the current fee pool limit of $600,000 at the upcoming annual meeting.

My Food Bag has a separate remuneration policy that provides a framework for setting and reviewing remuneration arrangements 
for the officers of My Food Bag. This policy is administered by the Nomination and Remuneration Committee. The Committee may 
seek external advice on remuneration matters as it deems appropriate and will make recommendations to the Board in regard to the 
CEO’s contractual arrangements, including remuneration. The Committee may also endorse the CEO’s recommendations on the total 
remuneration packages for his direct reports. 

When setting remuneration, My Food Bag has regard to market remuneration, taking into account the complexity of the business itself, 
and also carefully considers the scale and complexity of the role and its performance requirements and expectations. In assessing 
the market competitiveness of the remuneration of the CEO or his direct reports, the primary “remuneration market” (i.e. the source 
of market remuneration data) against which executive remuneration packages are benchmarked is the New Zealand private sector. 
The Nomination and Remuneration Committee will consider benchmarked executive remuneration data at least every two years, with 
discretion applied if more frequent benchmarking is deemed appropriate. 

Remuneration of the CEO and other members of the Senior Leadership Team can include a mix of fixed and variable components, 
and is currently summarised as follows:

•  Fixed remuneration – this includes the relevant employee’s base salary and any direct cash or non-cash benefits  
(e.g. KiwiSaver contributions and other fringe benefits such as discounted My Food Bag meal kits and car parking).

•  Other variable remuneration – some members of the Senior Leadership Team (not including the CEO) are eligible to 
participate in a short-term incentive plan (STI) which rewards achievement against prescribed performance measures.  
Eligibility is generally determined by the Board and the CEO. Participating members are currently able to earn up to 20%  
of their base salary through the STI (or up to 15% for invitees that are not part of the Senior Leadership Team). Actual amounts 
earned are based 60% on overall Company performance and 40% on the individual’s performance against agreed objectives. 

A breakdown of employees of My Food Bag, not being Directors of the Company, who received remuneration and other benefits in 
their capacity as employees that exceeded $100,000 during FY21 is included in the Other Disclosures section of this Annual Report. 
The remuneration arrangements in relation to the CEO, Kevin Bowler, are also included in that section of the Annual Report for the 
purposes of Recommendation 5.3 of the NZX Code.

75

OTHER INFORMATIONCorporate Governance Statement (continued)

NEW SENIOR EXECUTIVE INCENTIVE SCHEME
My Food Bag has recently established a new senior executive incentive scheme in which the Board has invited the CEO and CFO  
to participate. Under the scheme, these senior executives will be offered a number of share rights determined by dividing a dollar 
value by the value of one of the Company’s shares at the date of the offer of share rights (being the date on which My Food Bag 
releases its FY22 results). The dollar value of the grant of share rights will be determined based upon the Company’s EBITDA and 
certain other performance hurdles, assessed against the Company’s performance during FY22 against the prospective financial 
information (or PFI) included in the Company’s recent product disclosure statement, with a grant only being made where the 
Company outperforms the PFI for this period. Subject to the senior executive remaining employed by My Food Bag at 30 June 2023, 
each share right under the initial grant (if and when made) is converted to one ordinary share. Each participating executive is liable 
for tax on the shares received at this point. 

The Board intends to consider implementing a long-term incentive (or LTI) scheme for My Food Bag’s senior management during 
FY22, which is not expected to have any impact on the PFI for FY22.

Principle 6 – Risk Management

“Directors should have a sound understanding of the material risks faced by the issuer and how to manage them. The board should 
regularly verify that the issuer has appropriate processes that identify and manage potential and material risks.”

RISK MANAGEMENT FRAMEWORK
My Food Bag is committed to the process of identifying and mitigating material risks and has systems, policies and procedures in 
place to manage risks and to protect My Food Bag and its employees, customers, shareholders and other stakeholders. While no risk 
management system can ever be infallible, the overriding objective at My Food Bag is to make sure that at all times material risks are 
appropriately identified and managed within acceptable levels.

The Board is ultimately responsible for endorsing My Food Bag’s risk management framework and policies, monitoring compliance, 
reviewing risk registers, considering advice and recommendations made by the Audit and Risk Committee and, where appropriate, 
responding to serious risk incidents. 

The CEO and other members of the Senior Leadership Team are required to review, approve and take ownership of the day-to-day 
management and operation of My Food Bag’s risk management framework and associated policies and procedures. This includes 
identifying new risks within each senior employee’s area of responsibility, allocating “risk owners” to each risk, maintaining a risk 
register, undertaking periodic risk assessments and preparing appropriate risk mitigation plans or controls. This risk management 
framework is embedded into My Food Bag’s processes, including the annual planning and budgeting processes, project 
management, procurement and reporting.

As a general rule, different risks will have different risk treatments depending on the severity and nature of the risk – these risk 
treatments include avoidance, mitigation, acceptance and transfer (e.g. through insurance or contract). 

The Board is provided with updates from the Senior Leadership Team at least every quarter, including an update on any new risks 
identified, the status of any risk incidents that have occurred (or are heightened or emerging) and the adequacy of any action plans 
and controls. More generally, risk owners report any risk incidents that have occurred (or are heightened) (including new risks that 
have emerged) to the Senior Leadership Team as soon as practicable so that they can consider how best to manage  
or control that risk. If the matter escalated is material, it will be promptly reported to the Board. At the same time, the CFO and  
the Board will consider whether any disclosure is required to the market under the Company’s continuous disclosure obligations.

76

MY FOOD BAG GROUP LIMITED ANNUAL REPORT 2021PRINCIPAL BUSINESS RISKS AND KEY STRATEGIES TO MITIGATE 
My Food Bag is currently focused on eight principal business risks across its business (not including health and safety risks which  
My Food Bag has an ongoing focus on). These risks are dynamic and in the future the importance or extent of each risk may change,  
or new risks and uncertainties may materialise, owing to changes in economic or environmental conditions, the regulatory 
environment and other factors (e.g. COVID-19). For the purposes of this Annual Report and Recommendation 6.1 of the NZX Code, 
a high-level description of these principal business risks is provided below.1 

Area

Food safety 

Description of risk

Key strategies to mitigate 

Customers could become unwell as a result 
of eating our products (e.g. where products 
contain foreign objects or harmful bacteria). 
We may have to withdraw products. Our 
reputation could be impacted and we may  
face other regulatory consequences.

We have strict and thorough procedures in place  
for food handling and safety. These include inward 
checks of ingredients, monitoring cold chain settings, 
removal of damaged products, maintenance of 
incident registers and quality control standards, and 
checks of products prepared by third parties. 
We also continually monitor customer feedback 
and have strict supplier standards, including 
an “Approved Supplier Programme”. Regular 
food safety audits are undertaken to ensure our 
procedures meet recommended standards. 

We have systems and processes in place to lessen 
the likelihood that our business would be subject 
to or affected by a cyber-attack. This includes 
compliance with high standards of data protection 
and frequent identification and reporting on any 
weaknesses or issues in our existing system.
We have also implemented alternative 
communication channels for our customers, have 
good relationships with our suppliers, have back-up 
systems in place to ensure data and business 
continuity is maintained and do not hold any 
customer credit card details. 

We operate decentralised assembly centres with 
robust systems and procedures in place to prevent 
serious disruption. This includes a secondary 
assembly site in Auckland, providing an ability to 
move and restart a proportion of our operations.
Assembly centres have heat and smoke detection 
systems to identify fires before they spread. Windsock 
and ammonia alarms are included at assembly 
centres that utilise ammonia as a refrigerant. 
We also maintain relationships with a range of 
temporary labour suppliers to mitigate risks of 
temporary labour shortages or cost pressure. 

We use a reliable third-party distributor, NZ Post, 
with an extensive distribution network. We also have 
alternative transport providers available to us at 
short notice for all main centres. Appropriate driver 
training and insurance is arranged. 
We prepare ‘buffer bags’ each week to cover 
damaged or lost orders, and we have alternative  
sales channels in place that we can utilise.

IT and data security 

Access to our IT systems could be impacted  
(e.g. by a cyber-attack) and we may be unable 
to communicate with our customers or suppliers 
effectively. This could impact our ability to 
accept orders or fulfil our commitments. 

Product assembly

Product assembly could be disrupted by 
an event (e.g. fire, power outage or lack of 
availability of temporary labour). This could 
result in us being late or unable to deliver  
to customers, which could lead to refunds, 
credits or cancelled subscriptions. 

Distribution

Our distribution network could be interrupted 
(e.g. by weather or road closures). This could 
result in us being late or unable to deliver to 
customers, which could lead to refunds, credits 
or cancelled subscriptions. Products could also 
be stolen or damaged.

1.  Certain financial risks are separately disclosed in the audited FY21 financial statements included in this Annual Report.

77

OTHER INFORMATIONCorporate Governance Statement (continued)

Area

COVID-19 

Description of risk

Key strategies to mitigate 

Product assembly could be disrupted by a 
worker testing positive for COVID-19 or we 
could be required to withdraw a product as 
a result of a positive case elsewhere in the 
supply chain. 

We are designated as an “essential service” 
enabling us to continue operating at different 
government Alert Levels. We also operate 
decentralised assembly centres (reducing risk  
of widespread disruption) and have specific site 
requirements (including protective equipment, social 
distancing, shift separation and temperature checks).
The measures we have in place have been tested 
during the New Zealand Government’s Alert 
Level 4 lockdown and most recent lockdowns.  
We also have a detailed response plan in place  
if an individual at an assembly centre or at a 
supplier’s premises tests positive. 

My Food Bag already operates in this competitive 
industry as a long-standing meal-kit provider.  
We have high levels of brand advocacy, a diverse 
product range, and experience in adapting our  
strategy in response to the actions of competitors. 
We continue to develop new products in response  
to customer preferences and continue to improve 
customer experience. 

We retain an ability to substitute ingredients, change 
upcoming menus or seek to pass on sustained price 
increases to customers. We communicate any changes 
clearly and appropriately with our customers. 

We have a long association with our brand 
ambassadors and go through a careful process  
when selecting new brand ambassadors. 
We also monitor content and follow up rapidly if  
any inappropriate or offensive content is identified. 

Competition 

Customers may switch to existing competitors, 
including in response to discounting or other 
promotions, or a new competitor may enter the 
market and seek to gain market share. 

Ingredients

Brand and marketing 

An ingredient could become unavailable (e.g. 
due to inclement weather) or more expensive, 
impacting our ability to satisfy customer needs. 

A brand ambassador or promoter could be 
brought under public scrutiny and bring into 
question the integrity of our brand and cause a 
loss of goodwill and customer trust. 

HEALTH AND SAFETY
My Food Bag is very conscious of the importance of health and safety. The business adopts a systematic approach to the 
management of health and safety risks and has comprehensive health and safety documentation in place. Detailed health  
and safety policies, standards and procedures are implemented alongside hazard and risk management processes, including  
an incident notification and management system. The business encourages active involvement by Directors, management,  
employees and contractors to participate in improving health and safety within the organisation.

The business focuses internally on critical risks, with a strong emphasis on managing risks. For example, My Food Bag manages  
the risk of operating moving equipment inside assembly centres safely through the use of an InfoLink forklift tracking system and by 
distancing equipment like forklifts from workers, while also adopting strict traffic management and separation procedures. Each site 
operates a Health and Safety Committee, which meets monthly and the Senior Leadership Team and Board are active participants  
in site safety audits.

In response to COVID-19, My Food Bag designed and implemented a COVID-19 Prevention and Control Protocol, which outlines 
the actions the business takes to prevent and control the transmission of COVID-19 throughout all the New Zealand Government’s 
COVID-19 Alert Levels. This protocol ensures minimal adjustment is required if New Zealand re-enters Alert Levels 3 or 4. 

78

MY FOOD BAG GROUP LIMITED ANNUAL REPORT 2021Principle 7 – Auditors

“The board should ensure the quality and independence of the external audit process.”

AUDIT
My Food Bag is committed to maintaining auditor independence, consistent with best-practice governance and regulatory 
requirements. The Company has adopted an Auditor Independence Policy that is administered by the Audit and Risk Committee. 
The objective of this policy is to ensure that My Food Bag’s auditors carry out their functions independently and without impairment, 
safeguarding the reliability and credibility of My Food Bag’s external financial reporting. The policy addresses Recommendation 
7.1 of the NZX Code and includes the criteria for approval of an external audit firm, the monitoring of audit impendence, the 
audit rotation requirements, the circumstances where it may be appropriate for an auditor to provide non-audit services and the 
responsibilities of My Food Bag (including in relation to the monitoring of audit performance, value and fees). 

Ernst & Young, as auditor of the FY21 financial statements, will be invited to attend this year’s annual shareholders’ meeting and will 
be available to answer questions about the conduct of the audit, preparation and content of the auditor’s report, accounting policies 
adopted by My Food Bag and the independence of the auditor in relation to the conduct of the audit.

While My Food Bag does not have a dedicated internal audit function, it has, in addition to the external audit process, an internal 
framework through which it seeks to review, evaluate and continually improve risk management and internal control processes.  
Where appropriate, more specific audits are carried out by My Food Bag using external providers or regulators.

Principle 8 – Shareholder rights and relations

“The board should respect the rights of shareholders and foster constructive relationships with shareholders that encourage them  
to engage with the issuer.”

SHAREHOLDER INFORMATION
My Food Bag’s investor website has been recently launched in connection with the Company’s listing. It contains a comprehensive 
set of investor-related material and data, including market disclosures and media releases, annual reports, share-price and dividend 
information, shareholder meeting materials and all My Food Bag’s important governance charters and policies. 

SHAREHOLDER COMMUNICATION
Shareholders have the option of receiving their communications electronically, including by email, and are actively encouraged to take 
up this option. My Food Bag is committed to open dialogue with shareholders and welcomes investor enquiries. Following each results 
announcement, My Food Bag intends to hold an investor call to present the results and to allow investors to ask questions. 

RIGHT TO VOTE ON MAJOR DECISIONS
In accordance with the Companies Act 1993, the Company’s constitution and NZX Listing Rules, the Company refers any significant 
matters to shareholders for approval at the annual shareholders’ meeting, and shareholders are given the opportunity to vote 
by proxy ahead of the meeting or by polling if attending the meeting in person or virtually. If a significant transaction or decision 
requiring shareholder approval were to arise outside the period of the annual shareholders’ meeting, a special meeting of the 
shareholders would be called by the Board to allow shareholders to consider and vote on that matter. 

NOTICE OF ANNUAL SHAREHOLDERS’ MEETINGS
The annual meeting of shareholders is held at a convenient time and location and this year is anticipated to be run as a hybrid 
meeting (being a combination of the physical meeting as well as a virtual online meeting) or as a virtual-only meeting. This is due  
to the uncertainties around COVID-19 and given the desire to maximise participation. The annual shareholders’ meeting is expected 
to be held on 20 August 2021. The Notice of Meeting will be circulated at least 20 working days before the meeting and will also 
be posted on the My Food Bag investor website. 

79

OTHER INFORMATIONOther Disclosures

STOCK EXCHANGE LISTINGS 
The Company’s ordinary shares are listed and quoted on the NZX Main Board and the ASX under the company code ‘MFB’.  
The Company’s listing on the ASX is as a Foreign Exempt Listing. This category of listing on the ASX is based on a principle  
of substituted compliance recognising that, for secondary listings, the primary regulatory role and oversight rests with the home 
exchange and the supervisory regulator in that jurisdiction. Therefore, the Company must comply with the NZX Listing Rules,  
but is exempt from almost all the ASX Listing Rules. For the purpose of ASX Listing Rule 1.15.3, the Company confirms that it 
continues to comply with the NZX Listing Rules.

PRINCIPAL ACTIVITIES 
My Food Bag’s principal activity remains the commercial operation of a meal-kit business. There has been no material change  
in the nature of My Food Bag’s business, or the classes of business in which the Company has an interest, during FY21.

MY FOOD BAG DIRECTORS
There were a number of changes to the Board during FY21 in connection with preparation for the Company’s IPO and listing.  
The Directors of the Company holding office as at 31 March 2021 are noted below, as well as the names of those former directors 
who ceased to hold office during FY21.

Name

Current Directors

Chris Marshall1

Jon Macdonald

Sarah Hindle

Tony Carter

Jen Bunbury

Directors ceasing to hold office during FY21

Philip Maud1

Lance Jenkins1

James Robinson

Kevin Roberts

Theresa Gattung1

Cecilia Robinson1

Date of appointment

Ceased date

6 October 2016

14 January 2021

14 January 2021

14 January 2021

14 January 2021

6 October 2016

6 October 2016

22 November 2016

22 November 2016

22 November 2016

22 November 2016

-

-

-

-

-

14 January 2021

14 January 2021

14 January 2021

14 January 2021

14 January 2021

14 January 2021

The current Directors of the Company’s only subsidiary, My Food Bag Limited, are Kevin Bowler (CEO) and Mark Winter (CFO).  
Mr Bowler and Mr Winter were appointed on 14 January 2021.

1. 

 These individuals also ceased holding office as Directors of My Food Bag Limited on 14 January 2021.

80

MY FOOD BAG GROUP LIMITED ANNUAL REPORT 2021DISCLOSURE OF DIRECTORS’ INTERESTS
The Company maintains an Interests Register in which particulars of relevant transactions and matters involving the Directors are 
entered. Details of the interests entered during FY21 are recorded below.

General disclosures
The following are particulars of general disclosures of interest made during FY21 by Directors of the Company (or its subsidiary) 
holding office as at 31 March 2021, pursuant to section 140(2) of the Companies Act 1993. Each Director will be regarded as 
interested in all transactions between My Food Bag and their disclosed companies, trusts or persons (or their subsidiaries). 

Director

Tony Carter

Jon Macdonald

General disclosure

ANZ Bank New Zealand Limited (director)
Vector Limited (director)
T R Group Limited (director)
Datacom Group Limited (director)
Fonterra – Independent Selection Panel (member)
Capital Solutions Limited (adviser)
Capital Training Limited (adviser)
Loughborough Investments Limited (shareholder and director)
Maurice Carter Charitable Trust (trustee)
MFB Offeror Limited (director)

Contact Energy Limited (director)
Titan Parent New Zealand Limited (director) (Trade Me holding company) 
Sharesies Group Limited (director)
Sharesies Limited (director)
Sharesies Nominee Limited (director)
Sharesies AU Group Limited (director)
NZX Limited (director) (ceased 8 April 2021)
Mitre 10 (New Zealand) Limited (director)
Mitre 10 Imports Limited (director)
Mitre 10 Holdings Limited (director)
Derby Street Limited (director)
M10 IP Holding Company Limited (director)
M10 IP Trust Limited (director)
Orange And Black Limited (director)
New Zealand Technology Training Charitable Trust (trustee)
The Champ Trust (trustee)
MFB Offeror Limited (director)

Sarah Hindle

MFB Offeror Limited (director)

81

OTHER INFORMATIONOther Disclosures

Director

Chris Marshall

General disclosure

Waterman Capital Limited (director)
Waterman Capital Management Limited (director)
Waterman Fund 3 GP Limited (director)
WEP3 Limited (director)
Waterman Capital (Fund 3) Limited (director)
Waterman Earnout Partner Limited (director)
Waterman Capital (Fund 2) Limited (director)
Waterman CM1 Limited (director)
CMC Limited (director)
The Ascot Hospital & Clinics Limited (director)
WFSS4 Limited (director)
Waterman Fund 4 GP Limited (director)
Waterman Capital (Fund 4) Limited (director)
Waterman PC GP Limited (director)
Waterman Capital (WPC) Limited (director)
WPCFSP Limited (director)
Waterman GP Limited (director)
ROIE Trustees Limited (director)
Healthcare Holdings Limited (director) 
Lewis Holdings Limited (director)
Erikson Trustees Limited (director)
MFB Offeror Limited (director)

Jen Bunbury

Fenway Advisory Limited (director and shareholder) 
MFB Offeror Limited (director)

There were no specific disclosures made by Directors of the Company or its subsidiary during FY21 of any interests in transactions 
entered into by the Company or its subsidiary.

Use of company information
There were no notices from Directors of the Company or its subsidiary requesting to disclose, use or act on My Food Bag’s 
information received in their capacity as Directors.

Indemnity and insurance
The Company has granted indemnities in favour of each of its Directors (and the Directors of its subsidiary) as permitted by the 
Companies Act 1993 and the Financial Markets Conduct Act 2013. The Company also maintains Directors’ and Officers’ liability 
insurance for all Directors and officers of the Company and its related companies. In addition, the Company effected public offering 
of securities insurance in relation to the Company’s recent IPO.

82

Other Disclosures (continued)MY FOOD BAG GROUP LIMITED ANNUAL REPORT 2021Directors holding of securities
Directors are encouraged (but not required) to hold shares in the Company in order to more strongly align their interests with the 
interests of shareholders. Details of the ordinary shares of the Company in which each Director has a relevant interest (as defined  
in the Financial Markets Conduct Act 2013) as at 31 March 2021 are set out below:

Director

Tony Carter

Jon Macdonald

Sarah Hindle

Chris Marshall

Nature of relevant interest

20% or more interest in Loughborough Investments Limited, resulting  
in Tony being deemed to have the same relevant interest in the shares  
as Loughborough Investments Limited. 40,000 of these ordinary shares  
are held by FNZ Custodians Limited as custodian for Loughborough 
Investments Limited. 

Registered holder and beneficial owner

Registered holder and beneficial owner

20% or more interest in Waterman Capital (Fund 3) Limited, resulting  
in Chris being deemed to have the same relevant interests in the shares  
as Waterman Fund 3 LP and Waterman Capital (Fund 3) Limited. 

20% or more interest in CMC Limited, resulting in Chris being deemed  
to have the same relevant interest in the shares as CMC Limited.

Jen Bunbury

Registered holder as trustee of the Jennifer L Bunbury Trust

Shares

94,054

64,054

10,811

38,165,965

109,054

16,216

Securities dealings of Directors
For the purposes of section 148(2) of the Companies Act 1993, Directors disclosed the following acquisitions or disposals of relevant 
interests (of the nature described in the previous table) in the Company’s ordinary shares during FY21. No shares were acquired or 
disposed of by a Director during any “blackout” period of trading prescribed by the Company’s Securities Trading Policy.

Date 

Nature of transaction

Consideration (NZ$)

Director

Tony Carter

Jon Macdonald

Sarah Hindle

Chris Marshall

Jen Bunbury

4 March 2021

10 March 2021

19 March 2021

4 March 2021

Acquisition (IPO)

Acquisition (On market)

Acquisition (On market)

Acquisition (IPO)

25 March 2021

Acquisition (On market)

4 March 2021

4 March 2021

4 March 2021

18 March 2021

4 March 2021

Acquisition (IPO)

Divestment (IPO)1

Acquisition (IPO)

Acquisition (On market)

Acquisition (IPO)

$100,000

$34,200

$32,600

$100,000

$15,200

$20,000

Shares

54,054

20,000

20,000

54,054

10,000

10,811

$190,594,465

103,024,035

$100,000

$89,500

$30,000

54,054

55,000

16,216

1. 

 Represents the shares sold down by Waterman Fund 3 LP in connection with the initial public offering of shares in the Company. Chris Marshall has a 20% or more interest in Waterman Capital 
(Fund 3) Limited, resulting in Chris being deemed to have the same relevant interests in the shares as Waterman Fund 3 LP and Waterman Capital (Fund 3) Limited.

83

OTHER INFORMATIONREMUNERATION 

Employee remuneration 
All employees of My Food Bag are employed by My Food Bag Limited. The number of employees and former employees of  
My Food Bag Limited, not being Directors of the Company, who, in their capacity as employees, received remuneration and  
other benefits, the value of which was or exceeded $100,000, during FY21 is set out in the table of remuneration bands below.

Remuneration (NZ$) 

$100,000 to $109,999

$110,000 to $119,999

$120,000 to $129,999

$130,000 to $139,999

$140,000 to $149,999

$150,000 to $159,999

$160,000 to $169,999

$170,000 to $179,999

$190,000 to $199,999

$200,000 to $209,999

$240,000 to $249,999

$260,000 to $269,999

$280,000 to $289,999

$320,000 to $329,999

$520,000 to $529,999

Number of employees

4

3

4

2

3

1

1

3

2

2

1

1

1

1

1

The remuneration figures include all monetary amounts actually paid to employees and former employees during FY21, including: 
base salaries; short-term incentives (if any) paid in FY21; one-off COVID-19 discretionary payments (paid to 14 senior leaders in 
June 2020); and if the employee is a KiwiSaver member, contributions of 3% of gross earnings towards that employee’s KiwiSaver 
scheme. The figures do not include amounts paid after 31 March 2021 relating to FY21; long-term incentives that vested during  
FY21 in connection with the Company’s previous Senior Executive Share Ownership Scheme1; and fringe benefits provided to 
employees such as product concessions or car parking. 

1. 

 The value of the one-off share options that vested during FY21 (under the Company’s previous ownership) is disclosed on the next page. These options were not included in the table above so 
that the table more accurately illustrates the value of usual remuneration received by employees (mainly salaries and bonuses) and to allow for a more meaningful year-on-year comparison as 
a listed company.

84

Other Disclosures (continued)MY FOOD BAG GROUP LIMITED ANNUAL REPORT 2021Senior Executive Share Ownership Scheme 
As noted in the Company’s recent PDS, under the Company’s Senior Executive Share Ownership Scheme (which no longer operates 
following the Company’s listing) members of the Senior Leadership Team as well as three (former) non-executive Directors during the 
period received options that vested and were exercised during FY21 (and prior to listing). The number of employees or non-executive 
Directors and the number of shares they received from the exercise of these options is set out in the table below.1 

Shares

151,275
453,825
504,250
1,008,500
4,437,400

Value  
received

$258,934
$776,801
$863,113
$1,726,225
$7,595,390

Number of
participants

3
1
3
3
1

Each participant wishing to exercise his or her options was required to pay the exercise price for each option, and this was funded 
by a short-term interest free loan by the Company. Each participant was permitted to sell up to 75% of the shares received under  
the scheme through the IPO, with the proceeds being used to repay the interest-free loans provided by the Company and any 
remaining amount retained by those participants (including to meet their tax obligations). For the purpose of this Annual Report,  
the value attributed to this share-based remuneration is calculated by using the share price of the shares received at the time the 
options were exercised (being $1.85) and deducting the exercise price for the options. These participants are subject to certain 
escrow arrangements in respect of their remaining shares, which generally continue until the first business day after the Company 
announces its FY22 results.

Directors’ remuneration and other benefits 

The total remuneration and value of other benefits received by each Director and former Director of the Company in respect of FY21, 
as well as the nature of the services to which that remuneration, or those other benefits, relates (other than services provided in a 
person’s capacity as a director) is set out below.

Director

Chris Marshall
Jon Macdonald3
Sarah Hindle
Tony Carter3
Jen Bunbury3
Philip Maud2
Lance Jenkins2
James Robinson2,4
Kevin Roberts2,4
Theresa Gattung2
Cecilia Robinson2,4

Total remuneration and value of 
other benefits received in FY215

$37,192
$27,714
$13,534
$45,647
$21,194
$23,651
$23,651
$23,667
$25,000
$22,500
$23,667

1. 

 As set out in the notes to the financial statements, share options also vested in favour of founder and brand ambassador, Nadia Lim, albeit Nadia was not an employee or director of  
My Food Bag during the period and so the value of her vested options and the number of shares received is not included in this table. 

2.   Ceased to be Directors of the Company on 14 January 2021. 
3. 

 The total remuneration and value of other benefits for FY21 includes an additional amount paid to Tony Carter ($16,493), Jen Bunbury ($7,658) and Jon Macdonald ($10,014) for their 
participation in the due diligence process in relation to the Company’s IPO.

4.   In addition to director fees, James Robinson, Cecilia Robinson and Kevin Roberts participated in the Company’s previous option scheme (discussed above) and each received options that vested 
and were exercised during FY21 (and prior to listing). Mr Roberts received 504,250 shares under the scheme, whereas James Robinson and Cecilia Robinson each received 1,008,500 shares.
 Directors’ fees are gross amounts in NZD, exclude GST (where applicable) and are rounded to the nearest dollar.

5. 

85

OTHER INFORMATIONShareholders fix the total remuneration available for Directors. The current Director fee pool limit is $600,000 per annum,  
which was approved by the shareholders on 14 January 2021 and is to be divided among the non-executive Directors as they  
see fit. The current Directors do not receive any performance- or equity-based remuneration. No additional fees are paid to any 
Director for their role on any Board committee.

Directors are entitled to be reimbursed for all reasonable travel, accommodation and other expenses incurred by them in connection 
with their attendance at meetings, or otherwise in connection with the Company’s business. 

The Company has granted indemnities, as permitted by law, in favour of each of its Directors. The Company also maintains insurance 
for its Directors and officers.

No employee of My Food Bag who is appointed as an executive director of the Company’s subsidiary, My Food Bag Limited, 
receives or retains any remuneration or other similar benefits in their capacity as a Director, except for the benefit of indemnification 
and insurance referenced above. 

CEO REMUNERATION 
The remuneration and other benefits paid to the Chief Executive Officer (CEO) of My Food Bag, Kevin Bowler, during FY21 are set 
out in the table below. For clarity, Mr Bowler did not participate in the one-off COVID-19 discretionary payments paid to senior 
leaders in FY21 and is ineligible for the Company’s short term incentive plan (STI).3 

Remuneration

Base salary1

Other benefits2

FY21 (NZ$)

$509,500

$15,285

FY20 (NZ$)

$500,000

$15,000

In addition, under the Company’s Senior Executive Share Ownership Scheme (which no longer operates following the Company’s 
listing) Mr Bowler received options that vested and were exercised during FY21, entitling Mr Bowler to be issued 4,437,400 shares 
in the Company. The value attributed to this share-based remuneration is $7,595,390, which has been calculated by using the share 
price of the shares received at the time the options were exercised (being $1.85) and deducting the exercise price for the options.  
Mr Bowler is responsible for meeting his own tax obligations in respect of this share-based remuneration. Mr Bowler continues to 
hold 1,109,350 shares in the Company, and these shares are subject to an escrow arrangement which generally continues until the 
first business day after the Company announces its FY22 results. 

No long term incentive plan operated during FY21. That said, Mr Bowler (together with the CFO, Mark Winter) was invited 
to participate in a Senior Executive Incentive Scheme. Under the Scheme, Mr Bowler will be offered a number of share rights 
determined by dividing a dollar value by the value of one share in the Company as at the date of the offer of the share rights (being 
the date on which the Company releases its FY22 results). The dollar value of the grant of the share rights will be determined based 
upon the Company’s EBITDA and certain other performance hurdles, assessed against the Company’s performance during FY22 
against the PFI included in the Company’s recent PDS, with a grant only being made where the Company outperforms the PFI for this 
period. The share rights, if and when granted, only vest if Mr Bowler (and Mr Winter in respect of his incentive) remains employed 
with My Food Bag at 30 June 2023. 

 Base salary is not at risk.

1. 
2.  Includes a contribution of 3% of gross earnings towards Mr Bowler’s KiwiSaver scheme. 
3.  For further details about My Food Bag’s STI plan refer to the Corporate Governance section of this Annual Report.

86

Other Disclosures (continued)MY FOOD BAG GROUP LIMITED ANNUAL REPORT 2021SHAREHOLDER INFORMATION
The shareholder information in this section of the disclosures has been taken from the Company’s registers.

Twenty largest shareholders (as at 16 April 2021)

Shareholder1

Waterman Fund 3 LP

National Nominees New Zealand Limited

HSBC Nominees (New Zealand) Limited 

Citibank Nominees (NZ) Ltd

FNZ Custodians Limited

Tea Custodians Limited

Cecilia Charlotte L Robinson, James Charles Robinson and  
Heimsath Alexander Trustee Ltd

Theresa Elizabeth Gattung and Philippa Mary Greenwood 

Accident Compensation Corporation 

Forsyth Barr Custodians Limited

New Zealand Superannuation Fund Nominees Limited 

Custodial Services Limited

J P Morgan Nominees Australia Pty Limited

BNP Paribas Nominees NZ Limited

New Zealand Permanent Trustees Limited

Carlos Edward James Bagrie, Covisory Trust Limited,  
JKA Holdings Limited and Nadia Rui-Chi Lim 

Cogent Nominees (NZ) Limited

Custodial Services Limited

New Zealand Depository Nominee

National Nominees Limited

Total

Number of ordinary shares

% of ordinary shares

38,165,965

15,828,195

10,730,429

10,236,449

9,466,298

9,056,920

7,430,258

6,825,158

6,721,877

6,081,179

5,854,461

5,808,300

5,518,033

4,974,351

4,255,823

3,775,639

3,611,046

3,501,198

2,962,262

2,921,467

15.74

6.53

4.43

4.22

3.90

3.74

3.06

2.82

2.77

2.51

2.41

2.40

2.28

2.05

1.76

1.56

1.49

1.44

1.22

1.21

163,725,308

67.54

1. 

 New Zealand Central Securities Depository Limited (NZCSD) provides a custodial depository service which allows electronic trading of securities to its members. For the purpose of the above 
table, shares in the Company held by NZCSD have been allocated to the applicable members. For reference, as at 16 April 2021, the total holding through the NZCSD was 86,930,036 
ordinary shares or 35.86% of shares on issue.

87

OTHER INFORMATIONDistribution of shareholders and shareholdings 
As at 16 April 2021, the total number of voting securities of the Company was 242,437,524 fully paid ordinary shares, each 
conferring on the registered holder the right to one vote on a poll at a meeting of shareholders. The distribution of these shareholders 
and their shareholding at that date is shown below.

Size of holding

1 – 1,000

1,001 – 5,000

5,001 – 10,000

10,001 – 100,000

100,001 and over

Total

Number of holders

% of holders

Number of  
ordinary shares

% of ordinary shares

2,839

2,184

601

464

90

6,178

45.95

35.35

9.73

7.51

1.46

100.00

1,499,607

5,667,682

4,492,460

12,313,795

218,463,980

242,437,524

0.62

2.34

1.85

5.08

90.11

100.00

Substantial product holders
According to notices given to the Company under the Financial Markets Conduct Act 2013, the following persons were substantial 
product holders of the Company as at 31 March 2021. There were 242,437,524 ordinary shares in the Company at that date.

Substantial product holder

Waterman Fund 3 LP1

My Food Bag Group Limited2

Investment Services Group Limited

Milford Asset Management Limited

Harbour Asset Management Limited 
and Jarden Securities Limited

Number of ordinary shares in  
which relevant interest is held

% of shares held at  
date of notice

38,165,965

60,084,684

13,783,784

15,405,406

15.743%

24.784%

5.685%

6.354%

Date of notice

5 March 2021

5 March 2021

5 March 2021 

5 March 2021

27,818,754

11.475%

30 March 2021

1. 

 Waterman Fund 3 LP (Waterman) (among other existing shareholders participating in the IPO, including members of the Senior Leadership Team) is subject to a restricted security 
agreement dated 10 February 2021 (Restricted Security Agreement) with the Company in respect of all shares held by it prior to the initial public offering of shares in the Company 
(the Offer) which it continued to hold upon completion of the Offer (the Waterman Escrowed Shares). Waterman has agreed not to sell or otherwise dispose of or do or omit to do 
anything which could have the effect of transferring effective ownership or control of any Waterman Escrowed Shares until the first business day after the Company’s results announcement 
has been released to the market in respect of FY22, except in accordance with limited exceptions set out in the Restricted Security Agreement.

2.   The Company is a substantial product holder on the basis that it has the power to control the acquisition and disposition of all the shares that are escrowed under the Restricted Security 

Agreement, being 60,084,684 ordinary shares.

88

Other Disclosures (continued)MY FOOD BAG GROUP LIMITED ANNUAL REPORT 2021EXERCISE OF NZX DISCIPLINARY POWERS 
Neither NZX or ASX took any disciplinary action against the Company during FY21. In particular, there was no exercise  
of powers by NZX under NZX Listing Rule 9.9.3 (relating to powers to cancel, suspend or censure an issuer) with respect  
to the Company. 

NZX WAIVERS 
No waivers were granted by NZX or relied on by the Company during FY21.

AUDITOR’S FEES 
My Food Bag’s external auditor is Ernst & Young (EY). Total fees payable by My Food Bag to EY in its capacity as auditor  
in respect of FY21 is $98,000. No other professional services were provided by EY to My Food Bag during FY21. 

CREDIT RATING
My Food Bag does not have a credit rating.

DONATIONS 
My Food Bag made a one-off cash donation to the Royal New Zealand Returned and Services Association of $5,000 during FY21. 
In addition, and as discussed in further detail elsewhere in this Annual Report, My Food Bag regularly donates food to a number of 
worthwhile New Zealand charities. 

89

OTHER INFORMATIONDirectory

BOARD OF DIRECTORS
Tony ‘Tea’ Carter (Chair)
Jen ‘Biscotti’ Bunbury
Jon ‘Macchiato’ Macdonald
Sarah ‘Sauerkraut’ Hindle
Chris ‘Macadamia’ Marshall

SENIOR LEADERSHIP TEAM
Kevin ‘Bacon’ Bowler 
Chief Executive Officer
Mark ‘Whitebait’ Winter 
Chief Financial Officer
Richard ‘Ragu’ Wafer 
Chief Operating Officer
Louise ‘Chorizo’ Cunningham 
Chief Marketing & Customer Officer
Craig ‘Coffee’ Jordan 
Chief Digital Officer
Meagan ‘Marzipan’ Halpin 
Head of People & Performance
Polly ‘Pomegranate’ Brodie 
Head of Development Kitchen
Trish ‘Teriyaki’ Whitwell 
Head of Innovation

REGISTERED OFFICE
Level 3, 56 Parnell Road 
Parnell 
Auckland 1052 
New Zealand
Ph: 0800 469 366 
Website: www.myfoodbag.co.nz 
For enquiries about My Food Bag’s operating  
and financial performance, contact investor relations: 
Ph: +64 9 8869840 
Email: ir@myfoodbag.co.nz 

AUDITOR
Ernst & Young, Auckland

Key Dates
Annual shareholders’ meeting – 20 August 2021

Half year end – 30 September 2021

SOLICITORS
Chapman Tripp
Russell McVeagh

BANKERS
ASB Bank

SHARE REGISTRY
My Food Bag’s share register is maintained by Link Market 
Services Limited. Link is your first point of contact for any 
queries regarding your investment in My Food Bag.  
You can view your investment, indicate your preference for 
electronic communications, access and update your details  
and view information relating to dividends and transaction 
history at any time by visiting the Link Investor Centre at  
investorcentre.linkmarketservices.co.nz (for New Zealand 
shareholders) and investorcentre.linkmarketservices.com.au 
(for Australian shareholders). 

NEW ZEALAND REGISTRY
Link Market Services Limited
Level 30, PwC Tower 
15 Customs Street West 
Auckland 1010 
New Zealand
Ph: +64 9 375 5998 
Email: myfoodbag@linkmarketservices.co.nz 
www.linkmarketservices.co.nz 

AUSTRALIAN REGISTRY
Link Market Services Limited
Level 12, 680 George Street 
Sydney NSW 2000 
Australia
Ph: +61 1300 554 474  
Email: myfoodbag@linkmarketservices.co.nz  
www.linkmarketservices.com.au

My Food Bag Group Limited
NZCN 6113607 
ARBN 646 807 301

Half year results – November 2021

FY22 balance date – 31 March 2022

90

MY FOOD BAG GROUP LIMITED ANNUAL REPORT 2021myfoodbag.co.nz