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My Food Bag Group Limited

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FY2023 Annual Report · My Food Bag Group Limited
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MY FOOD BAG

Annual Report
2023

MY FOOD BAG GROUP LIMITED ANNUAL REPORT 2023

In this annual report references to the ‘Company’ are 
references to My Food Bag Group Limited. References 
to ‘My Food Bag’ or the ‘Group’ are to My Food Bag 
Group Limited together with its subsidiary My Food Bag 
Limited. All references to financial years (e.g. ‘FY22’ 
and ‘FY23’) are to the financial year ended 31 March. 
References to $ and NZ$ are to New Zealand dollars. 

The annual report includes certain non-GAAP financial 
information, including EBITDA, Ingredients margin 
and Contribution margin. These measures are used 
extensively by the Board and management as indicators 
of underlying profitability. Non-GAAP measures are 
not defined in NZ IFRS and are not subject to audit. 
Non-GAAP performance measures are not defined 
consistently by all companies. Accordingly, these 
performance measures may not be comparable with 
similarly titled measure used by other companies. 
Reconciliations of Non-GAAP financial information to 
a comparable GAAP measure are shown on page 58.

MY FOOD BAG GROUP LIMITED ANNUAL REPORT 2023

CONTENTS

Letter from the Chair and CEO 
Results at a Glance 
Business Update  
  Driving our portfolio of brands 

 Growing choice and flexibility 

  Operational efficiencies 

 Environmental, Social and Governance 

  Culture and Capability 

Board of Directors 
Management Team 
Financial Statements 
Independent Auditor’s Report  
Non-GAAP Financial Information 
Corporate Governance Statement  
Other Disclosures  
Directory 
Key Dates 

2

8

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14

16

19

24

26

28

31

54

58

59 
71 

79

79

This Annual Report is dated 18 May 2023 
and is signed on behalf of the Board by:

Tony Carter 
Chair

1

Jen Bunbury 
Director and Chair of the 
Audit and Risk Committee

 
 
MY FOOD BAG GROUP LIMITED ANNUAL REPORT 2023

Letter from the
Chair and CEO

As we marked My Food Bag’s 
ten-year anniversary in March 2023, we 
also navigated a challenging year for the 
business primarily driven by the changing 
economic environment. We have responded 
to these challenges and are confident that 
the business is in a strong position to perform 
well going forward.

During the year we undertook a reset of our business 
spanning our leadership, supply chain and brand 
positioning, all focused on strengthening My Food 
Bag to remain relevant and continue delivering into its 
second decade.

Inflationary pressure on households and low consumer 
confidence have resulted in more subdued demand over 
the second half of the year. 

This has been seen across all our brands except Bargain Box, 
which saw the year end with active customers up 12% on the 
prior year. As our most affordable meal kit, this strong result is 
pleasing to see, and we expect this to continue into FY24. 

We are focused on driving the full range of brands across our 
portfolio as they each play an important part in our offering.

The importance of health and wellbeing has never been more 
important. We offer families the ability to eat high quality, 

2

LETTER FROM THE CHAIR AND CEO

nutritious meals – together, at home –across a wide range of 
taste preferences and price points, and continue to innovate 
our offering for different meal occasions.

We have adapted, and will continue to adapt, our business 
for the current climate, ensuring our ability to deliver and 
perform now, as well as continuing to strengthen our position. 
This includes proactively managing input cost pressures and 
ensuring that overhead costs are at an appropriate level 
for demand. 

We are a profitable business with a strong brand and customer 
offer. We are executing a disciplined plan to drive sustainable 
active customer growth, focused on:

•  Driving our portfolio of brands
•  Growing choice and flexibility 
•  Operational efficiencies

We anticipate that the economic environment will get worse 
before it gets better, but we are confident that our adaptability 
and resilience holds us in good stead, and we will continue to 
do what we do well. 

Financial Performance 

Across FY23 revenue was $175.7 million, down 9.4% 
compared to the previous year, and deliveries were down 
11.8% over the same time period. Lower active customers 
and retention rates have driven this result. 

We achieved an EBITDA of $18.2 million, compared to 
$34.0 million in FY22. This 46.5% drop is primarily driven by 
diseconomies of scale and the impact of the subdued demand 
seen in FY23. Inflationary pressure felt throughout the supply 
chain have been partially offset by price increases early in the 
financial year. NPAT for the year was $7.9 million, compared 
to $20.0 million in FY22. 

Across FY23, the company delivered in excess of 15.7 million 
meals and achieved an order value of $130.11, up $2.7% on 
$126.63 in FY22. This has been achieved despite Bargain 
Box, at our lowest price point, performing the strongest 
across the portfolio.

Average order values were driven up by purchases through the 
Kitchen and surcharge meals adding to basket size, in addition 
to recovering some of the input cost inflation through price. 

Ingredient margin was 48.4% for FY23, down slightly on the 
49.3% seen in FY22. This is an extremely strong result given 
food prices rose 12.1% in New Zealand during the year 

* Stats NZ, Food price index: March 2023

3

ended 31 March 2023*, and it has been achieved without 
compromising customer value. 

Our stable ingredient margin in the current environment 
demonstrates our ability to manage costs with methods 
such as recipe optimisation. Ingredient substitution is also 
an important tool in managing varying produce and other 
food item availability and spend. 

We have also managed supply chain challenges due to the 
severe weather events in the fourth quarter, which meant we 
needed to issue additional credits and write-offs due to bags 
not being able to be delivered, and produce availability 
was impacted. 

CASH MANAGEMENT AND DIVIDENDS
Our cash position in FY23 has seen the impact of a strong 
FY22 and the timing of FY22 final dividend and final tax 
payments falling into the current year. We have also invested in 
new pick technology across our sites, which is a key foundation 
to enable successful execution of strategy.

The total cash dividend for FY23 is 3.0 cents per share, 
representing a total payment of $7.3 million. This total dividend 
is a pay-out of 92% of net profit after tax, slightly outside our 
distribution target of 70-90%. This is driven by the changing 
conditions across the second half resulting in actual results 
being less than forecast earlier in the year. 

The Board has taken the prudent approach not to pay a final 
dividend for the FY23 year.

Net debt was $15.3 million at balance date and remains at a 
prudent level. Despite this, we are focused on reducing net debt 
over time through the generation of free cash flow and expect 
to see this strengthen over FY24.

The Board expects to resume paying dividends in FY24. 

MY FOOD BAG GROUP LIMITED ANNUAL REPORT 2023

Business update

With FY23 presenting challenging trading conditions, we’ve 
leveraged our different brands to drive active customers across 
our portfolio. 

We offer the broadest range of meal kits in New Zealand. 
During the first half of the financial year we worked to 
differentiate these four brands further and strengthen each one. 

By offering different brands with varying propositions and price 
points we can appeal to a wider audience overall and meet a 
bigger range of customer needs. 

We know that price and value play a central role in consumer 
consideration and are pleased that we have recently been 
receiving the highest ‘Value For Money’ scores since May 
2021 for My Food Bag and Fresh Start customers since 
launching new pick technology in March 2023. 

In addition to Bargain Box active customers increasing 
year-on-year, deliveries across this brand were also up 1.6% 
compared to FY22.

PICK TECHNOLOGY 
Just prior to the close of the financial year we rolled out 
automated pick technology in our primary Auckland assembly 
centre, and we completed installation in our Christchurch 
assembly centre in early May. This pick technology includes 
the utilisation of software to enable efficient picking at an 
ingredient level rather than a recipe level, with automated 
prompts to make picking very clear and simple. 

This is a transformational investment in proven technology to 
unlock growth. Pick technology enables a vast improvement 
in customer choice, productivity, and quality. 

Within the first week of installation, our accuracy of picking 
ingredients for boxes improved. This technology has already 
allowed us to increase recipe choice to 25 dinners a week 
without increasing labour costs. 

We expect this technology to underpin significant simplification 
of our operating processes, unlocking productivity and cost 
efficiencies in FY24 and beyond.

Bargain Box, our most accessible meal kit, is particularly 
well placed to capitalise on the current economic environment. 
Across the year we upweighted our investment in the brand and 
spent the back end of FY23 setting Bargain Box up for further 
growth in FY24. 

RIGHT-SIZING COSTS 
During FY23 we incurred a number of one-off costs. 
Some of these related to strategic initiatives, including 
the pick technology, as well as in areas such as culture 
revitalisation and ESG. 

This work aligns with the announcement in April 2023 of a 
six-month price freeze for Bargain Box, giving significant 
certainty to this customer base in a time of rising food cost. 

We reviewed and adjusted our costs across the business at the 
end of FY23 to ensure these are aligned with current levels of 
demand, and to set us up for FY24. 

This included restructuring our non-operational team to 
reduce the number of people by approximately 10%. This was 
completed at the end of FY23.

4

LETTER FROM THE CHAIR AND CEO

Other cost reduction initiatives implemented include delisting 
from the ASX to reduce compliance costs and adjusting 
our lending facilities to right-size them for our needs and to 
reduce line fees. We will continue to review and reduce costs 
where prudent, including assessment of our North Island 
footprint, with a view on costs. 

OUR PEOPLE
Across the year we made significant progress revitalising our 
team culture and building capability where we need it. 

In the middle of the financial year, we launched a 
new measure of internal engagement eNPS (Employee 
Net Promoter Score) and scored a two on a scale from 
-100 to +100. By the end of the financial year, we lifted 
this score to +15. 

This improvement in team culture has come off the back of our 
investment in developing and rolling out new company values 
and incorporating them into every aspect of the business. 

As the New Zealand labour market has tightened, we have 
also dealt with upwards pressure on wages, which has 
required us to review how we incentivise team members for 
the long term to motivate them and increase loyalty. 

We have rolled out two new training programmes, as well 
as a long-term incentive plan, to serve the business’ strategic 
growth initiatives.

SENIOR LEADERSHIP
The Board were delighted to announce Mark Winter’s 
appointment into the role of Chief Executive Officer of 
My Food Bag in November 2022 following the departure 
of Kevin Bowler.

Having been with the business since 2019, Mark has 
been integral to My Food Bag’s success and it has been 
really pleasing to see succession from within the business. 
Mark’s passion for the business, and strong leadership has 
seen him transition seamlessly into this role.

We also saw Leanne Dekker join the Senior Leadership Team in 
March 2023 as Chief Financial Officer. Leanne joins My Food 
Bag with nearly 20 years’ experience in professional services 
and listed company environments and complements the skill set 
of management.

GOVERNANCE
In August 2022 we bid farewell to Chris Marshall as a Director 
and we also welcomed Cecilia Robinson back to the Board.

Cecilia’s entrepreneurial background and drive for innovation, 
as well as her extensive institutional knowledge, are a great fit 
with the existing skillset across the Board.

Mark Powell also joined us in October 2022, bringing the total 
number of Directors to six.

Mark has diverse experience across a number of industries 
including retail, property, logistics, food, financial services, 
agriculture and education.

We established a Marketing Committee of the Board during 
FY23, utilising the expertise of Directors with Cecilia Robinson 
chairing this committee. The committee’s purpose is to enhance 
the effectiveness of marketing and innovation plans across My 
Food Bag in order to drive sustainable, profitable sales and 
market share growth. 

5

MY FOOD BAG GROUP LIMITED ANNUAL REPORT 2023

A BETTER WAY TO SHOP AND EAT
Core to our ability to return to sustainable active customer 
growth is our environmental, social and governance strategy. 

Our materiality assessment in FY23 aligned our work streams. 
Major milestones include launching our new Coola Box, a 
cardboard solution that has displaced 15 tonnes of soft plastic 
being sent to customers since August 2022. 

We also started measuring our Scope 1, 2 and 3 greenhouse 
gas (GHG) emissions, which will be audited in the first half 
of FY24. 

During the year we continued our commitment to building 
stronger, healthier families and communities, via charitable 
relationships with Garden to Table and a plethora of 
other charities. 

We also focused on building uncompromisingly high 
food safety standards and a transparent supply chain.

During the year we were pleased to increase the seniority of 
our key food safety roles, as well as to refresh our approved 
supplier programme and to bring our supplier audit programme 
in house to enable collaboration and build stronger supplier 
relationships. We have made robust improvements to quality 
control verification processes, ensuring optimal ingredient 
quality throughout packing operations. 

Outlook 

As a profitable business with a strong brand and customer 
offer, our intent in FY24 is to stabilise sales and execute a 
disciplined plan to drive sustainable active customer growth. 

Our investment in pick technology, initiatives to increase choice, 
flexibility, customisation and value for customers, and our 
focus on cost will drive performance over the coming financial 
year. We also continue to progress strategic initiatives across 
the organisation.

We would like to acknowledge the My Food Bag whānau 
and our partners for their commitment and dedication 
throughout FY23 as we have navigated the various 
challenges which have arisen over the year. 

We look forward to FY24 where we can demonstrate the 
strength of the business – with a focus on leveraging our 
strong understanding of Kiwis’ needs, our digital platform 
and our nationwide supply chain to grow demand. 

We thank shareholders for their commitment to the business. 

Tony Carter  
Chair 

Mark Winter 
CEO

6

 
 
 
 
 
LETTER FROM THE CHAIR AND CEO

My Food Bag Strategy  

Be relevant and drive active customers by delivering flexibility, 
convenience, and great value

GROWING AWARENESS 
OF BARGAIN BOX 
AFFORDABILITY

DELIVER FLEXIBILITY 

RE-INVIGORATE 
FRESH START 

EXPAND THE KITCHEN 

Productivity to drive growth 

7

MY FOOD BAG GROUP LIMITED ANNUAL REPORT 2023

Results

at a glance

EBITDA

REVENUE

$175.7m

$18.2m 

YOY

9.4%

NPAT

$7.9m 

ACTIVE CUSTOMERS

57.5k

FY23 Q4

AOV

$130.11

2.7% YOY 

TRIFR

2.3

Total Recordable Incident Frequency Rate 
(number of injuries multiplied by 2,000,000 
divided by number of hours worked)

GM%

TOTAL DIVIDEND

48.4%

3.0c /SHARE 

Fully imputed

at a glance

RESULTS AT A GLANCE

12%

YOY growth in Bargain 
Box active customers

$44k raised  
for Garden To Table 

20k+

customers received 
a loyalty reward

98%

fresh protein & produce 
sourced locally

4.08

Average recipe rating 

12%

attachment of The Kitchen 

MEALS DELIVERED SINCE LAUNCH

122m

54m

34m

22m

10m

4m

1m

122m

69m

106m

90m

2014

2015

2016

2017

2018

2019

2020

2021

2022

2023

15T 

less plastic used due to the 
launch of the Coola Box 

MY FOOD BAG GROUP LIMITED ANNUAL REPORT 2023

Business

Update

Our strategy remains to expand our share 
of New Zealand’s $41 billion retail food 
sector via a pipeline of growth initiatives, 
and we have a clear focus on this 
throughout the buisness.

Aotearoa’s current economic environment and inflationary 
pressures have presented challenges for My Food Bag during 
the past financial year, and we anticipate that the environment 
will get worse before it gets better. 

However, we are confident that we have the flexibility to adapt 
the business to ensure we can continue to deliver during this 
period while progressing growth initiatives that will set us up 
for the future.

We have a strong portfolio of brands, and we will continue to 
leverage each of them to capitalise on their different offerings. 
Growing the awareness of Bargain Box has been a particular 
focus recently as our most affordable meal kit, while we have 
promoted our increased flexibility on My Food Bag and weight 
loss focus on Fresh Start.

We have looked at our cost base to ensure that it is appropriate 
for current levels of demand and will continue to review this and 
manage costs where appropriate. We also implemented new 
pick technology late in FY23 and expect to see efficiencies as 
a result of this in FY24 and beyond.

10

BUSINESS UPDATE

3% 

MADE

30% 

BARGAIN BOX

TOTAL 
DELIVERIES 
FY23

15% 

FRESH START

52% 

MY FOOD BAG

In April 2023, we showed that five Bargain Box dinnertime 
meals for a household of four is on average 4.44% cheaper 
than Countdown and New World based on a like-for-like 
basket, making it a very compelling offering for Kiwis and 
helping to dispel the myth that meal kits are expensive. 

The My Food Bag brand offers greater choice and inspiration 
for all Kiwi households, with our largest range of recipes. 
We focus on delivering great value with My Food Bag by 
concentrating on ease, quality and variety with food.

Our specialist brand, Fresh Start, targets weight loss and 
wellness with calorie-controlled meals accompanied by 
weight loss challenges designed by our in-house nutritionist. 

Our ready-made meal brand, MADE, can be purchased as 
a weekly or fortnightly subscription, or included as meals 
within our recipe ranges. This gives us access to another 
market segment, looking for an easier and more convenient 
alternative to cooking a recipe.

11

Driving our portfolio of brands

We have a strong portfolio of brands which 
we are able to leverage and ensure we have 
a relevant offering for all Kiwis. We are 
committed to providing quality and delicious 
meal kit solutions, at a range of price 
points and are focused on providing value 
through our range with recipe variety and 
convenience options to suit all budgets. 

We offer the broadest range of meal kits in New Zealand 
under our My Food Bag, Bargain Box, Fresh Start and 
MADE brands.

Each of our four consumer brands has a different proposition 
and price points allowing us to appeal to a wider audience 
overall and meet more specific customer needs. 

During the first half of the financial year we worked to 
differentiate these brands further and strengthen each 
one. We have further work to do here, and work to 
increase consumer awareness continues. 

Bargain Box is our most accessible meal kit and is 
New Zealand’s most affordable, with simple recipes 
that are a good introduction to the meal kit category. 

MY FOOD BAG GROUP LIMITED ANNUAL REPORT 2023

UPWEIGHTING INVESTMENT IN BARGAIN BOX 
In FY23 we increased investment in the Bargain Box brand, 
including revealing a fresh new brand look, and launching a 
new advertising campaign during the second half focussed 
on owning the proposition of ‘NZ’s most affordable meal kit – 
more than you bargained for’. 

The brand is particularly well positioned to continue to grow in 
the current economic climate. Bargain Box finished FY23 with 
12% more active customers, compared to the end of FY22. 
Across the whole year, deliveries were up 1.6% year-on-year, 
and customer acquisition was on an upwards trajectory across 
the final quarter of the year. 

With the full price per plate starting at $6.60, Bargain Box is 
not only cheaper than meal kit competitors, but significantly 
cheaper than takeaways and also priced below buying the 
same quality ingredients from most supermarkets. 

We have made the strategic decision to freeze the price 
of Bargain Box over the first two quarters of FY24 to give 
customers certainty in the current inflationary environment.

MY FOOD BAG TAKING KIWIS ON TASTE ADVENTURES
Synonymous with meal kits in New Zealand, My Food Bag 
continues to own mealtimes for Kiwi families no matter their 
taste preference. 

During the year we had an ongoing cadence of campaigns 
direct to our database of customers to take them on taste 
adventures and highlight local brands and restaurants. 

These campaigns are effective at both reactivating lapsed 
customers and driving frequency from our loyal foodies and 
have included collaborations with Kiwi brands like Proper 
Crisps and Tiny (Garage Project’s non-alcoholic beer). 

My Food Bag was the principal sponsor of the first season of 
Nadia’s Farm on television station Three, and we took recipes 
Nadia created on TV into our My Food Bag menus. We 
reached more than 1.1 million people during the 8-week show. 

Across the year we also added more convenience to the My 
Food Bag range, with the launch of a new bag ‘Ready to 
Cook’ in October featuring Superquick, ready-made, pre-
prepped and one pan meals – which are all available within 
My Food Bag My Choice. 

12

BUSINESS UPDATE

FY24 FOCUS
During FY24, we will continue to invest in our full portfolio of 
brands, and we are particularly focused on continuing to drive 
the affordability message for Bargain Box through marketing 
activity given its current strong performance and relevance. 
Our commitment to freezing Bargain Box prices for six months 
is just one of the ways we are building brand momentum and 
awareness in the current economic climate. 

Another focus over the coming year is our digital roadmap 
of improvements and enhancements planned for the website 
and app. These are all focused on making the digital 
experience even better for customers and allowing us to better 
communicate promotions and recipe features.

13

 
MY FOOD BAG GROUP LIMITED ANNUAL REPORT 2023

Growing choice and flexibility 

Centred on ensuring all our customers 
can build just the right menu for them, we’re 
committed to our expanded recipe choice 
and to enhancing flexibility with how meals 
can be customised, as well as extending 
into new categories. 

ENABLING EXPANDED CHOICE THROUGH PICK 
TECHNOLOGY AND INNOVATION
During FY23 we engaged an international vendor with 
extensive experience implementing ingredient-level pick 
technology in the global meal kit industry. This includes 
the utilisation of software to enable efficient picking at an 
ingredient level rather than a recipe level, with automated 
prompts to make picking very clear and simple.

In the fourth quarter of the financial year we rolled out this 
automated pick technology in our primary assembly centre in 
Auckland, and we completed installation in our Christchurch 
assembly centre in early May. This technology will underpin 
operational efficiencies in FY24 and beyond. 

The new pick technology allows us to significantly simplify our 
operating processes, making the job of picking ingredients 
easier. In Auckland, we have seen an immediate improvement 
in the quality and accuracy of our bag picking. 

In the long term, the technology enables us to introduce 
more complex pricing architecture that delivers customer 
value through customisation, including surcharges on more 
premium and other meal-specific customisation. 

After installing the new pick technology, we have been able to 
increase recipe choice to 25 dinners a week for My Food Bag 
customers in the North Island, up from 15, without increasing 
labour cost and will shortly do this in the South Island also 
following the recent implementation at our Christchurch site. 

Our pick technology creates capacity to extend the range 
depth and breadth within our Kitchen offering. It also enables 
us to accurately identify each customer’s bag, allowing us to 
personalise their experience and creating the opportunity to 
offer customers further flexibility and grow our range to target 
new food preferences and consumer trends.  

In addition to increasing the recipe choices for My Food Bag, 
we also expanded our Bargain Box range up from 11 to 15 
recipes per week to broaden appeal and improve the value 
proposition of the brand. We simplified our recipe instructions 
without compromising on taste or nutrition, making the brand 
even more accessible. 

We have also built out specific offerings for different Bargain 
Box customer segments. For example, we launched ‘Feed the 
team’, which provides a recipe that serves double the amount 
of people to add value and convenience. We have also added 
balanced and low carb Bargain Box meals to increase the 
health credentials of the range. 

14

BUSINESS UPDATE

KITCHEN EXPANSION 
In mid- 2021, we launched The Kitchen, offering a curated 
collection of food solutions in addition to our range of meal 
kits. Nearly two years on and the Kitchen continues to play 
an important role in moving beyond weeknight meals. 

Kitchen orders contributed to average order values being 
up 3% year-on-year across the portfolio. 

Each week a constantly evolving range of 100+ locally 
sourced products are offered to customers to add onto their 
order. On average, weekly attachment rates were between 
12% to 16% and average order value for the Kitchen was 
between $20 to $28. 

The Kitchen aligns with our weekly operational cycle for meal 
kits, meaning customers have until 11:59pm on a Sunday night 
to tell us what they want to order the following week from The 
Kitchen. We then place orders with suppliers on Monday and 
goods start arriving during the week. This means we only carry 
stock that customers have already paid for. 

This year we have sold more than 80 thousand breakfasts, 
150 thousand lunches and 170 thousand desserts and treats 
via the Kitchen range.

Premium staples and sides like organic milk, oat milk, 
sourdough bread and garlic bread, as well as seasonal 
specials over occasions like Easter and Christmas drive 
the highest attachment rates. 

DIGITAL PLATFORM DRIVING UPSELLS 
Throughout FY23, our in-house digital team developed 
several new features to improve customer experience, 
flexibility and personalisation. 

We increased the number of premium meals we offer each 
week at a range of surcharge prices. On average we’re 
achieving around 5% attachment each week for surcharge 
and gourmet upsell meals, equating to more than a million 
in revenue across the year. 

FY24 FOCUS
Looking ahead, we have streams of work planned or underway 
focusing on further flexibility, choice and improved customer 
experience. This will help ensure we have an offering that suits 
maximum different household and taste preferences and can 
capitalise on emerging trends we see demand for. 

We intend to expand customisation and recipe choice further 
across My Food Bag and Bargain Box, by leveraging what 
our new pick technology and our digital platform enables 
while continuing to drive our Fresh Start offering with the 
aim of taking a bigger slice of the weight loss and wellbeing 
goal-driven market. 

15

MY FOOD BAG GROUP LIMITED ANNUAL REPORT 2023

Operational efficiencies

With ten years of operating under our 
belt we have a clear history and strong 
operational foundation to build on. 

In the second half of FY23 we made a number of changes to 
ensure our costs are aligned with current levels of demand and 
also put in place initiatives to create operational step changes 
that transform our operating model, build culture and team 
capability and advance our integrated ESG ambition. 

ASSEMBLY FOOTPRINT 
As part of our strategy to maintain robust supply chains and 
source as locally to our customers as we can, we invested in a 
new assembly centre for our South Island operations. In April, 
we opened this purpose-built 4,405 m2 site in Christchurch, 
complete with four pick lines and capacity for our growing 
Kitchen offering. 

16

BUSINESS UPDATE

RIGHT-SIZING COSTS
We reviewed and adjusted cost across the business at the 
end of FY23 to match current levels of demand and to set us 
up for FY24. 

In March 2023 we restructured our non-operational teams to 
ensure we have the right team mix in FY24, while also removing 
some personnel costs. As a result, we reduced the number of 
people across the non-operational team by approximately 
10% and made the decision not to make a grant of the ESOS 
scheme to eligible staff in FY24. 

SUPPLY CHAIN MANAGEMENT
FY23 was a particularly complex year from a supply chain 
perspective. We started the year navigating the hangover of 
the Omicron Covid wave in early 2022. This had a marked 
effect on our supply-side confidence and meant we had to 
reduce our product offering, resulting in a slower start to 
FY23 than anticipated. 

Across the year we have navigated rising costs (fuel, 
ingredients, labour) and we ended the year navigating 
severe weather events. 

Our investment in pick technology will allow us to increase 
efficiency at our assembly centres. We expect to be able to 
pick more efficiently, for overall quality to increase, and for the 
value of customer credits that we factor in every week due to 
picking errors to reduce.  

Both the Auckland Floods and Cyclone Gabrielle created 
logistical issues that our team, in partnership with NZ Post, 
worked hard to resolve for customers. Where we were unable 
to deliver boxes to customers, we worked with a range of 
charities to ensure the food was gifted to those in need. 

Other cost reduction initiatives such as delisting from the ASX 
to reduce compliance costs and adjusting our lending facilities 
to reduce line fees have been implemented and we will 
continue to review and amend our cost base as appropriate. 

The cyclone also impacted availability and costs for some fresh 
produce items, long after the storm and required us to write off 
bags that couldn’t be delivered due to storm disruptions. 

Despite this, our local chefs enabled us to minimise customer 
impact as much as possible by making recipe changes that 
made sense for customers. Throughout these challenges, we 
continued to operate our weekly business cycle. Orders for 
the following week’s delivery are ‘locked’ on a Sunday night, 
ingredients arrive to our assembly centres on Tuesday through 
Friday, and items are ‘picked and packed’ on Thursday and 
Friday prior to being delivered to customers.

17

MY FOOD BAG GROUP LIMITED ANNUAL REPORT 2023

Weekly Operations Cycle

MONDAY
•   The billing run is  

made and customer  
money received
•   My Food Bag’s 

procurement team  
reviews and places 
orders with suppliers

TUESDAY & WEDNESDAY

•   Ingredients begin to arrive at our assembly  

centres in Auckland and Christchurch, with the 
majority arriving on site on Wednesday and 
Thursday. Other ingredients are delivered  
as late as Friday to ensure freshness

•   Ingredients are sourced from more than 

200 suppliers

1

2

3

SUNDAY EVENING

•   Subscribers have 
until 11:59pm to 
adjust their orders 
for the following 
week’s delivery

•   Orders can be 

changed through 
both the website  
and mobile app

4

THURSDAY

•   Picking and  
packing  
commences  
mid-morning

7

6

5

FRIDAY

•  Staging commences  
to get boxes ready  
for pickup from  
the Auckland  
and Christchurch 
assembly centres

SUNDAY

•   Boxes are delivered 
to customers via 
NZ Post’s exclusive 
Sunday network 
(with some deliveries 
on Monday via 
NZ Post’s overnight 
network)

•   Customers are sent  

a text to inform them  
of delivery details

SATURDAY

•   Picking and 

packing concludes

•   Boxes are transported  
to distribution depots 
around the country

•   Delivery is made to 
customers electing 
Saturday delivery

•   Bargain Box and 
MADE deliveries 
begin (via the NZ Post 
overnight network) 

CASH MANAGEMENT
Our free cash flow was impacted in FY23 by the timing of 
dividend and tax payments related to a strong FY22 year 
falling into the current year, as well as our strategic investment 
in pick technology which sets us up with a strong foundation 
for efficiency and growth. Given this, the Board has taken 
the prudent approach not to pay a final dividend for the 
FY23 year.

We expect to see free cash flow strengthen over FY24 with 
these impacts not recurring and a continued focus on capital 
management, and it is anticipated that payment of dividends 
will resume for the coming year. 

18

FY24 FOCUS
The focus for FY24 is realising the benefits from the changes 
we have made in the last six months and continuing to identify 
and implement further productivity gains. 

While there is still work to do, we have made good progress 
and expect to see the benefit of initiatives and investments 
recently made, and we look forward to FY24 in an upbeat 
frame of mind.

BUSINESS UPDATE

Environmental, Social and Governance

CREATING A BETTER WAY TO SHOP AND EAT
Our Environmental Social and Governance 
Strategy brings to life our vision of creating 
a better way for people to shop and eat. 

To be successful in the long run, we look beyond just delivering 
great customer service and products, into how we serve the 
environment, our people and the communities we can impact. 

In FY23 we conducted a Materiality Assessment with internal 
stakeholders and customers. This study aligned with our 
workstreams and has helped us prioritise future initiatives. 

We view our responsibility through four broad 
sustainability workstreams. 

BETTER PACKAGING

Improve the sustainability of our 
packaging with a focus on reduction, 
recyclable or compostable material 
and supporting our customers 
to thoughtfully dispose of their 
packaging waste.

Key focus areas
• Internal packaging  

(boxes, insulation, ice)

• On-site waste

BETTER FOR OUR  
PEOPLE & COMMUNITY

To support our people and  
the wider community to eat  
better and live better.  

Key focus areas
• Charitable partnerships
• Employee benefits and initiatives
• Health & safety

BETTER FOR THE ENVIRONMENT

Continue to develop greener practices 
through monitoring and ongoing 
initiatives to understand, minimise and 
mitigate our impact on the environment 
to ensure our meal kits are the most 
climate-friendly way to shop and eat. 

Key focus areas
• Food miles
• Freight
• Energy usage

• Water usage
• Food waste
• Climate-friendly 

cooking

BETTER, SAFER FOOD

To ensure we maintain uncompromisingly 
high health and safety standards for our 
people and product and a transparent 
supply chain. 

Key focus areas
• Local sourcing
• Approved supplier programme
• Food safety
• Allergens & labelling

Icons indicate which of the United Nations Sustainable Development Goals (UNSDGs) our ESG Pillars are aligned with.

19

MY FOOD BAG GROUP LIMITED ANNUAL REPORT 2023

SPOTLIGHT ON:

Coola Box 

In FY23 we replaced our plastic-lined 
wool insulation system with a new fully 
recyclable, cardboard solution. Working 
together with our packaging partners and 
following extensive testing, we developed 
the Coola Box. 

Made with 70% recycled cardboard 
and Forest Stewardship Council (FSC) 
pulp, it’s a big step forward in our plastic 
reduction journey. Since launching in 
August 2022, our Coola Box has already 
prevented 15 tonnes of soft plastic being 
sent to customers. 

Better packaging

We are committed to using the minimum 
amount of the most sustainable packaging 
we can, to keep food safe and fresh 
for our customers. We’re focused on 
reducing packaging where possible, 
and ensuring all packaging we need 
to use is easily recyclable. 

This includes: 

• Approximately 80% of our ingredients by value 

now being delivered to our factories in reusable crates. 

• Our cardboard boxes being made from forest stewardship 
council (FSC) certified 47% recycled cardboard and all 
our paper printing coming from FSC-certified pulp. 

• The trays we use for our MADE meals containing 

80% recycled plastic.

• Being the first NZ meal kit provider to switch to 
100% water in our ice packs, instead of the gel 
still found in many chiller packs. 

20

BUSINESS UPDATE

Better for the environment

We aspire for our meal kits to be the 
most climate-friendly way to shop and 
eat. Through innovative ideas and 
strong partnerships, we are working to 
comprehensively monitor and reduce 
our greenhouse gas emissions and 
operational waste.

Some examples of this:

• Research shows meal kits are as much as 33% more 
greenhouse-gas efficient than supermarket-bought 
meals because of reduced wastage in our supply chain*. 

• 98% of our fresh meat and produce is locally sourced close 
to our North Island and South Island factories, greatly 
reducing transport emissions. 

• Our just-in-time ordering model means that we purchase 

just what we need. This means that our operations have all 
but eliminated the food waste which has become normalised 
in conventional grocery retailing, and we are a near-zero 
food waste company.

• Working with NZ Post, our delivery partner, we optimise 
delivery routes to minimise emissions for our depot-to 
door deliveries.

SPOTLIGHT ON:

Carbon footprint action plan 

Our sustainability action is driven by 
our internal team. However, in FY23 
we commissioned external consultants 
to help develop our Carbon Action Plan 
to ensure we make the right decisions 
and changes for our business. 

During FY23 we started measuring our 
Scope 1, 2 and 3 greenhouse gas (GHG) 
emissions, which will be audited in the first 
half of FY24. From there we then conduct 
a gap analysis between Aotearoa 
New Zealand Climate Standards, 
and My Food Bag’s current position.

In tandem with this work, we are still 
progressing carbon-reducing initiatives 
and in FY23 we purchased our first 
e-vehicle for Auckland deliveries. 

* Source: Scientific Journal Resources, Conservation and Recycling (USA, 2019)

21

MY FOOD BAG GROUP LIMITED ANNUAL REPORT 2023

SPOTLIGHT ON:

Health and safety 

My Food Bag’s motto “Work Safe, 
Home Safe” is frequently referenced 
as a reminder for our team to take all 
steps to work safely, so that they can 
go home to their families safely. 

In FY23 we launched numerous new 
health and safety initiatives and 
improvements. This included new 
induction videos, the implementation 
of a new Health and Safety Reporting 
System (Engage) which in turn has 
improved our reporting rates and 
the launch of a manual handling 
programme called “First Move”. 

Across the year, our Total Recordable 
Injury Frequency Rate (TRIFR) 
increased from 1.62 in 2022 to 2.3 
in 2023. TRIFR is a metric based on 
the number of injuries multiplied by 
2,000,000 divided by hours worked. 
This increase in TRIFR is the result of 
teams being more engaged in health 
and safety, and our increased focus 
on reporting – both of which we see 
as a positive. 

Better for our people and community 

We passionately believe that cooking and 
eating together can help build stronger, 
healthier families and communities. 

Some of the ways we do this: 

• Any unused food bags and food left over from recipe 
tests are given to families in need through our support 
of charitable organisations including Kiwi Harvest and 
City Missions across the country. 

• We have a partnership with the Heart Foundation 
aimed at making it easier for Kiwis to choose to eat 
for a healthier heart. 

• For the fourth year in a row, we raised funds for Garden 
to Table, a charitable trust empowering kids to grow, 
harvest, prepare, and share great food. We proudly 
raised $44,000 during FY23 for the charity. 

• Across the year we donated bags and vouchers to many 
charitable fundraising initiatives including for Raukatauri 
Music Therapy Centre, World Asthma Day, Waikato 
Women’s Refuge, Well Foundation and Northern 
Regions Intensive Care Units.

SPOTLIGHT ON:

Love local

Supporting the communities impacted by the Auckland Floods and 
Cyclone Gabrielle was of utmost importance to the My Food Bag team. 

Following these events the logistics team worked hard to donate hundreds of food boxes 
to local charities, including Kindness Collective and BBM Foodbank. Following Cyclone 
Gabrielle, we sold Support Local Veggie Boxes and donated all proceeds from the 
boxes to the Red Cross Disaster Relief fund.

22

BUSINESS UPDATE

SPOTLIGHT ON:

Local suppliers

We love creating seasonally inspired 
recipes using locally sourced ingredients. 
And as foodies, we’re passionate about 
provenance and the incredible suppliers 
we work with. 

We work with more than more than 250 
suppliers, growers, and farmers across 
Aotearoa, including:

• Royalburn Station: Run by My 

Food Bag co-founders Nadia Lim 
and Carlos Bagrie, the station is a 
leader in regenerative, diverse and 
ethical farming supplying meat to 
My Food Bag Kitchen. 

• Mt Cook Alpine Salmon: Raised in 

the swift, cold current flowing from the 
alpine ridges, Mt Cook Alpine Salmon 
is sustainably farmed and delicious. 

• Meadow Mushrooms: Operating 
for more than 50 years, this 
family-owned farm handpicks 
and harvests mushrooms 364 days 
a year in Canterbury.

MEADOW MUSHROOMS

23

ROYALBURN STATION WILD VENISON SLIDER KIT

Better, safer food

We strive to build uncompromisingly high 
food safety standards and a transparent 
supply chain, through our local sourcing, 
Approved Supplier Programme and our 
cold chain management. 

Investing in better, safer food: 

• All of our suppliers run extensive Food Control Plans 

or National Programmes aligned to the Food Regulations 
Act 2015, and we operate under a National Level 3 Food 
Safety Programme, compliant with the Food Act 2014. 

• Since day one, we’ve only delivered free range eggs, 

chicken and beef, free farmed pork and sustainably caught 
fish. But we don’t stop there. We continually look for ways 
we can improve our ethical and sustainability practices, and 
in FY23 we aligned with the Better Chicken Commitment.

• In FY23 we refreshed our Approved Supplier Programme 

to strengthened the requirements of My Food Bag branded 
products, in particular encouraging a risk-based approach 
to food safety and quality management. 

• We made a significant change to our supplier audit 
programme during the year, bringing it in house, 
to collaborate more closely with our suppliers in 
quality improvements.

MY FOOD BAG GROUP LIMITED ANNUAL REPORT 2023

Culture and Capability

Across FY23 we focused on revitalising team 
culture and building capability, both of which 
are fundamental to delivering our strategic 
growth initiatives. 

VALUES DRIVING CULTURE REVITALISATION
During the first half of the year, we created and launched 
a new set of values to drive culture and collaboration 
across our teams. We engaged our entire business with 
the support of our Culture Chefs (functional representatives 
who are communication champions) to develop and roll out 
these values. 

We have been purposeful and deliberate to embed these 
values into all our company activity, including our recruitment 
processes, development and performance frameworks and 
our recognition programme. 

Off the back of all this work our eNPS, which is our new 
internal engagement measure, has increased significantly 
since it was first measured at the end of Q2. We initially 
scored two and increased this to 15 by the end of the 
year. During the second half of the year staff turnover 
has also reduced. 

We were very proud to have all this work recognised 
by winning the HRNZ Organisational Change and 
Development Award in March 2023. 

24

BUSINESS UPDATE

INVESTING IN LEARNING AND DEVELOPMENT
During the year we defined what leadership competencies 
are important to achieving our strategy and developed our 
own leadership programme to teach these skills across the 
team. Starting with direct reports to the Senior Leadership 
Team, 35 people have been through this training. 

For our Operations team in Auckland, we partnered with 
Aspire2 to leverage government funding to build literacy 
and numeracy skills in our distribution centres. This sets our 
team up for success with our Pick to Light transformation. 
We are halfway through the first round of training and 
receiving strong feedback about the content. 

INCENTIVISING PERFORMANCE 
We are focused on attracting the best talent and paying 
for performance, both in terms of salaries and incentives 
for certain roles. 

Like most businesses we have experienced an upwards 
pressure in wages during FY23, as the talent 
market tightened. 

To help combat this and encourage performance, we 
launched a new long-term incentive scheme for senior 
employees. We made the decision to engage a broad 
number of senior people in this scheme to ensure we are 
keeping key team members focused on longer-term business 
performance. The scheme also supports retention ensuring 
we keep IP within the business, helping to drive performance. 

We also developed a skills matrix for Operations and 
Customer Love teams to incentivise and motivate them 
to engage in training. We have laid out a clear pathway 
for people to earn more, when they can perform more 
for the business. 

ADVANCING INCLUSION AND DIVERSITY 
Across our business, we strive for a 40/40/20 gender balance 
across team members, meaning 40% women, 40% men and 
20% open. 

We are also pleased to join the growing number of companies 
committed to publicly reporting their gender pay gaps on the 
Mind the Gap registry.

As at March 2023 our average pay gap was 14.93% and 
our median pay gap is 12.77%. All permanent My Food 
Bag employees – part-time and full-time– are included in 
the calculation and the salaries of those who are not full-time 
employees are converted to a full-time equivalent. 

We’re also proud to have added the full details of our parental 
leave policy to The New Zealand Parental Leave Register 
through Crayon. This is the first register globally to have this 
level of verified parental leave information and our decision to 
join reflects our commitment to transparency. 

To advance diversity and inclusion across My Food Bag 
in FY24 we intend to:

• Continue focusing on pay equity through our annual 
remuneration review and recruitment processes.

• Measure and publicly report our gender pay gap annually.

• Create a diversity and inclusion team to enable targeted 

activity to increase belonging and equity.

• Incorporate diversity into our Leadership programmes.

• Continue to offer flexible working arrangements as well 
as a parental leave policy that supports new parents.

25

MY FOOD BAG GROUP LIMITED ANNUAL REPORT 2023

BOARD OF DIRECTORS

Tony Carter
Independent Chair

Jennifer (Jen) Bunbury
Independent Non-Executive Director

Sarah Hindle
Independent Non-Executive Director

Jen was appointed as a director  
of My Food Bag in January 2021  
and acts as Chair of the Audit and  
Risk Committee.
She has an extensive background 
in financial services, including NZX 
listings, acquisitions, mergers and 
strategic advisory. Jen was a director  
in the Investment Banking team at Craigs 
Investment Partners for nine years, with 
experience in the horticulture, logistics 
and energy sectors. Her earlier career 
included investor relations roles at BHP 
and Publicis in Europe, following four 
years in the Investment Banking  
team at ABN Amro in New Zealand.
Jen is currently on the board of Oyster 
Property Group. She is a member 
of the NZ Institute of Directors and 
participated in the Future Directors 
programme with the board of 
agribusiness Scales Corporation.
Jen completed a Bachelor of Commerce 
majoring in finance, graduating with 
first-class honours from the University 
of Canterbury.

Sarah was appointed as a director  
of My Food Bag in January 2021. 
She has a broad range of experience in 
management and governance across the 
technology and consumer sectors. Sarah 
was most recently the founding general 
manager of Tech Futures Lab, where 
she helped grow New Zealand’s most 
innovative, tech-led learning institute.
Previously, Sarah was Global Head of 
Business Delivery for Direct Wines and 
Manager of Customer Experience and 
Digital for KPMG Boxwood in the United 
Kingdom. She began her career as a 
solicitor for Minter Ellison Rudd Watts  
in New Zealand. 
She is also passionate about agri-tech 
and the application of ‘tech for good’ 
and has held governance roles as  
Chair of the Executive Council of 
AgriTech New Zealand and as a 
director and deputy chair for NZTech.
Sarah holds a Bachelor of Arts and 
Bachelor of Laws from Victoria University 
of Wellington, along with an MBA 
from BI Norwegian Business School 
of Management. She is enrolled as a 
barrister and solicitor of the High Court 
in New Zealand.

Tony joined the My Food Bag board  
in January 2021 and was appointed 
Chair at that time.
He has a broad range of experience 
in governance across the consumer, 
industrial services, infrastructure and 
energy sectors. Tony moved into 
governance following a successful 
executive career, where he served as 
Chief Executive and Managing Director 
at Foodstuffs – New Zealand’s largest 
retail organisation – for 10 years. 
Tony is currently Chairman of Datacom 
and TR Group and sits on the respective 
boards of Vector, The Interiors Group 
and The Skin Institute. He was formerly 
Chair of Air New Zealand for six years, 
Chair of Fisher & Paykel Healthcare for 
eight years, a director of Fletcher Building 
for nine years and a director of ANZ 
Bank New Zealand for 10 years. He was 
Chairman of the New Zealand Institute 
when it merged with the New Zealand 
Business Roundtable to form the New 
Zealand Initiative in 2012, of which he 
served as inaugural Chairman until 2013.
Tony graduated from the University 
of Canterbury with a Bachelor of 
Engineering with honours, before 
completing a Master’s of Philosophy  
at Loughborough University of 
Technology in the United Kingdom.  
In 2020 he was made a Companion  
of the New Zealand Order of Merit  
for services to business governance. 

26

BOARD OF DIRECTORS

Jon Macdonald
Independent Non-Executive Director

Cecilia Robinson
Non-Executive Director

Jon joined the My Food Bag board 
in January 2021 and acts as the 
Chair of the Nomination and 
Remuneration Committee.
He has deep experience in technology, 
the internet and consumer behaviour.  
Jon held senior roles at Trade Me for 
more than 15 years, including 11 years 
as Chief Executive Officer, and has  
since held a position as a director 
(through Trade Me’s parent company, 
Titan Parent NZ Ltd). He is also on the 
boards of Contact Energy, Mitre 10 
and Sharesies. 
Earlier in his career, Jon worked in  
the United Kingdom for HSBC, and in 
Australia and New Zealand for Deloitte. 
He has a Bachelor of Engineering (Hons) 
from the University of Canterbury, and is 
a Chartered Member of the NZ Institute  
of Directors.

Cecilia was appointed as a director of 
My Food Bag in August 2022 and acts 
as Chair of the Marketing Committee.
Cecilia has extensive knowledge of the 
business as she co-founded My Food 
Bag in 2012, was co-CEO until 2018 
and served as a director of the company 
prior to its listing on the NZX Main 
Board in 2021.
Cecilia is one of New Zealand’s leading 
entrepreneurs and has an extensive 
background in business management. 
She was the Supreme Winner 2017 
Women of Influence Awards, Next 
Magazine Businesswoman of the year 
2014, EY Young Entrepreneur of the 
year 2013 and HER Businesswomen of 
the year 2012. She was also a founding 
trustee of the Prince’s Trust Aotearoa 
New Zealand.
Passionate about helping women in 
business and solving the everyday 
problems of working mums and dads, 
Cecilia is also the founder and co-CEO 
of Tend Health, a board member of Pie 
Funds and a member of the NZ Institute 
of Directors.

27

Mark Powell
Independent Non-Executive Director

Mark joined the My Food Bag board 
in November 2022.
Mark has extensive and diverse 
experience having worked in a number 
of different industries in New Zealand 
and overseas as part of his executive 
and governance career, including 
retail, property, logistics, food services, 
financial services, agriculture and 
education. Mark moved into governance 
following a successful executive career, 
where he established and led Wal-Mart 
Canada’s logistics operations, served 
as the Logistics Operations Director for 
Tesco Plc, and spent 13 years at the 
Warehouse Group, ultimately as Group 
CEO – for five years. 
Mark is currently a director of ASX 
listed JB Hi-Fi and Bapcor, NZX listed 
Kiwi Property Group and one of 
Australia’s largest private companies, 
7-Eleven Australia.
Mark graduated from the University of 
Wales, UK with a Bachelor of Mining 
Engineering with honours, before 
completing a Masters in Logistics at 
Cranfield and later a MBA at Cardiff 
Business School, UK. He has also 
completed a number of executive 
courses including the ESG Sustainability 
Programme at London Business School. 
He is a Chartered Member of the 
New Zealand Institute of Directors, 
a Graduate Member of the Australian 
Institute of Company Directors and 
a Fellow of the Chartered Institute 
of Transport and Logistics.

MY FOOD BAG GROUP LIMITED ANNUAL REPORT 2023

MANAGEMENT TEAM

My Food Bag’s Senior Leadership Team bring a depth and 
breadth of experience across multiple industries including 
FMCG, services, and e-commerce.  

With a balanced representation of men and women, the team 
work collaboratively together to effectively lead the business 
strategy and culture.

Mark Winter
Chief Executive Officer

Leanne Dekker
Chief Financial Officer

Paul Kelly
Chief Supply Chain Officer 

Polly Brodie
Head of Development Kitchen

Mark drives the team to do 
the basics brilliantly every 
week while also developing 
and implementing the long-
term vision and goals. He is 
responsible for all day-to-day 
management decisions.

Leanne leads the finance 
function and has primary 
responsibility for planning, 
implementing, and controlling 
all finance related activities. 
She achieves this with a 
collaborative team focused on 
strong business partnerships.

Paul oversees a broad team, 
and is responsible for both 
our operations and logistics 
teams. This includes the 
management of our assembly 
operations in both the North 
and South Islands, as well 
as the nationwide logistics 
teams. Paul also leads 
the compliance functions 
covering both health and 
safety and food safety.

Polly leads a passionate 
team who are responsible 
for both recipe development 
and food photography. 
The culinary team design the 
menus and recipes as well as 
sourcing and developing new 
ingredients. The team ensure 
that not only is the product 
delicious, but ingredient 
margin is maintained while 
upholding My Food Bag’s 
high food quality and 
nutrition standards.

Past experience:

Past experience:

Past experience:

Past experience:

• Chief Financial 

Officer, My Food Bag 
(2019 – 2022)
• Group Financial 

Controller, Fonterra 
Brands NZ (2016 – 2019)

• Commercial Manager 
Operations & Supply 
Chain, Fonterra Brands 
NZ (2015 – 2016)

• GM Commercial 

Operations, Fonterra 
LATAM (2014 – 2015)

• Group Financial 

• General Manager – 

• Development Kitchen 

Controller, Kiwi Property 
(2020 – 2023)
• Deputy CFO and 

Company Secretary, 
Summerset Group 
(2011 – 2020)

Dairy Process Excellence, 
Fonterra (2021 – 2022)

• Director Technical 

Excellence (Acting), 
Fonterra (2019 – 2021)

• General Manager – 
Value Chain Centres 
of Excellence, Fonterra 
(2016 – 2019)

• Director Operations, 
Fonterra Brands  
(2012 – 2014)

and Nutrition Manager,  
My Food Bag  
(2015 – 2018)

• Recipe Development 

and Test Kitchen Chef,  
My Food Bag  
(2014 – 2015)
• Sous Chef, Motor  
Yacht SIRONA III  
(2012 – 2014)

28

MANAGEMENT TEAM

Craig Jordan
Chief Digital Officer

Trish Whitwell
Head of Innovation

Craig manages all digital, 
technology and data 
functions, leading a capable 
data-driven team responsible 
for maintaining and 
enhancing My Food Bag’s 
proprietary e-commerce 
platform, along with 
providing actionable  
data insights. Craig also 
leads the growth marketing 
team to drive customer 
acquisition and retention 
through digital channels.

Trish drives business growth 
through the creation of new 
products and the evolution  
of existing ones. She runs 
a collaborative innovation 
process that allows  
My Food Bag to respond 
quickly to market changes.
Trish also leads the brand 
marketing team to create 
and implement campaigns 
that strengthen and grow 
awareness of My Food 
Bags’ portfolio of brands.

Cassie Ormand
Head of People & Culture

Cassie drives performance 
and culture within the 
business by ensuring sound 
frameworks and processes 
are in place to attract and 
retain great people and 
enable them to achieve.  
She leads a team that  
offers commercially focused 
advice in partnership  
with the business to  
drive culture, capability  
and communication.

Past experience:

Past experience:

Past experience:

• Chief Digital Officer,  

• Head of Marketing,  

The Warehouse Group 
(2014 – 2017)

My Food Bag  
(2016 – 2017)

• Various executive and 
senior leadership roles, 
Trade Me (2007 – 2014)

• Marketing Manager, 

Meadow Fresh, Goodman 
Fielder (2015 – 2016)
• Marketing Manager, 

Digital Channels, TVNZ 
(2011 – 2013)

• Head of People & Culture 
Plan B (2019 – 2021)

• Senior HR Business 

Partner, Goodman Fielder 
(2018 – 2019)

• Head of HR AMEA, 

Rexam Beverage Can 
(2014 – 2017)

29

MY FOOD BAG GROUP LIMITED ANNUAL REPORT 2023

30

Financial Statements 

FOR THE YEAR ENDED 31 MARCH 2023

Statement of  
Financial Position 

Statement of  
Comprehensive Income 

Statement of  
Changes in Equity 

Statement of  
Cash Flows 

Notes to the 
Financial Statements 

Independent 
Auditor’s Report 

FINANCIAL STATEMENTS

32

33

34

35

36

54

31
31

FINANCIAL STATEMENTSMY FOOD BAG GROUP LIMITED ANNUAL REPORT 2023

MY FOOD BAG GROUP LIMITED ANNUAL REPORT 2023

Statement of Financial Position
AS AT 31 MARCH 2023

NZ$000
ASSETS
Current
Cash and cash equivalents
Trade and other receivables
Inventories
Prepayments
Total current assets
Non-current
Property, plant and equipment
Intangible assets
Right-of-use assets
Other receivables
Total non-current assets
Total assets
LIABILITIES
Current
Bank overdraft
Trade and other payables
Deferred revenue
Lease liabilities
Other current liabilities
Tax liability
Total current liabilities
Non-current
Lease liabilities
Borrowings
Deferred tax liability
Provisions
Total non-current liabilities
Total liabilities
Net assets
EQUITY
Share capital
Retained earnings
Share-based payment reserve
Total equity

Note

2023

2022

5

6

9

10

11

13

7

8

13

15

12

150
670
2,160
1,628
4,608

7,946
85,263
10,549
185
103,943
108,551

3,995
12,737
3,199
2,535
1,296
1,400
25,162

9,344
11,420
4,317
330
25,411
50,573
57,978

59,336
(1,624)
266
57,978

5,913
570
2,608
1,799
10,890

3,372
84,889
6,269
248
94,778
105,668

-
13,000
4,004
2,022
1,089
4,850
24,965

5,576
3,411
4,556
250
13,793
38,758
66,910

59,336
7,574
-
66,910

For and on behalf of the Board of Directors who authorised the issue of the financial statements on 18 May 2023.

Tony Carter 
Chair
18 May 2023

Jen Bunbury 
Director and Chair of the 
Audit and Risk Committee
18 May 2023

32

MY FOOD BAG GROUP LIMITED ANNUAL REPORT 2023

MY FOOD BAG GROUP LIMITED ANNUAL REPORT 2023
FINANCIAL STATEMENTS

Statement of Comprehensive Income
FOR THE YEAR ENDED 31 MARCH 2023

NZ$000
Income
Cost of sales
Gross profit

Marketing expenses
Financing expenses
Indirect expenses
Other income
Net profit before tax

Income tax expense
Net profit after tax

Total comprehensive income

Earnings per share
Basic and diluted earnings per share

Note
1

1

3

15

4

2023
175,694
(134,319)
41,375

(5,640)
(1,493)
(23,284)
45
11,003

(3,153)
7,850

2022
193,954
(141,282)
52,672

(4,804)
(1,079)
(19,130)
148
27,807

(7,800)
20,007

7,850

20,007

NZ$
0.03

NZ$
0.08

33
33

MY FOOD BAG GROUP LIMITED ANNUAL REPORT 2023

Statement of Changes in Equity
FOR THE YEAR ENDED 31 MARCH 2023

NZ$000
At 1 April 2022
Net profit for the year
Total comprehensive income for the year
Dividend
Share-based payments
At 31 March 2023

At 1 April 2021
Net profit for the year
Total comprehensive income for the year
Dividend

At 31 March 2022

Note

12

12

Share  
capital
59,336
-
-
-
-
59,336

59,336
-
-
-

59,336

Retained 
earnings
7,574
7,850
7,850
(17,048)
-
(1,624)

(5,138)
20,007
20,007
(7,295)

7,574

Share-based 
payment 
reserve
-
-
-
-
266
266

-
-
-
-

-

Total  
equity 
66,910
7,850
7,850
(17,048)
266
57,978

54,198
20,007
20,007
(7,295)

66,910

34

Statement of Cash Flows
FOR THE YEAR ENDED 31 MARCH 2023

NZ$000
OPERATING ACTIVITIES
Cash was provided from:
Receipts from customers
Tax refund
Proceeds from insurance
Interest received
Cash was applied to:
Payments to suppliers
Interest paid
Tax paid
Net cash flows from operating activities

INVESTING ACTIVITIES
Cash was provided from:
Proceeds from the sale of property, plant and equipment
Cash was applied to:
Purchase of property, plant and equipment
Payments for development of software
Net cash flows from investing activities

FINANCING ACTIVITIES
Cash was provided from:
Proceeds from borrowings
Cash was applied to:
Principal payments on leases
Dividends paid
Repayment of borrowings
Credit facility extension fee
Net cash flows from financing activities

Net (decrease) / increase in cash flows
Cash and cash equivalents at the beginning of the year
Net (bank overdraft) / cash and cash equivalents at the end of the year

Represented by:
Cash and cash equivalents
Bank overdraft
Net (bank overdraft) / cash and cash equivalents at the end of the year

35

Note

2023

2022

174,755
277
-
75

(156,874)
(1,447)
(7,028)
9,758

194,958
-
59
40

(160,667)
(1,211)
(3,645)
29,534

11

11

(5,178)
(2,569)
(7,736)

(896)
(1,983)
(2,868)

13

19,250

8,000

13

(2,603)
(17,139)
(11,250)
(38)
(11,780)

(9,758)
5,913
(3,845)

150
(3,995)
(3,845)

(2,557)
(7,295)
(20,500)
-
(22,352)

4,314
1,599
5,913

5,913
-
5,913

FINANCIAL STATEMENTSMY FOOD BAG GROUP LIMITED ANNUAL REPORT 2023

Notes to the Financial Statements 

FOR THE YEAR ENDED 31 MARCH 2023

General Information 

Income 

Financial Performance 
1. 
2.   Segment Reporting 
3.   Expenses 
4.   Earnings per Share (EPS) 

Working Capital 
5.   Trade and Other Receivables 
6.  
7. 
8.  Other Current Liabilities 

Inventories 
Trade and Other Payables 

Long-term Assets 
9.   Property, Plant and Equipment 
10.  Intangible Assets 
11.   Leases 

Funding and Equity 
12.  Share Capital and Dividend 
13.  Borrowings 
14.   Financial Risk Management 

Other Notes 
15.   Taxation 
16.  Share-based Payments 
17.  Related Party Transactions 
18.  Operating Cash Flow Reconciliation 
19.   Contingent Liabilities 
20.  Capital Commitments 

37

38

38

38

39

39

40

40

40

41

41

42 

42

43

45

46

46

47

48

49

49

50

52

53

53

53

36

Notes to the Financial Statements
FOR THE YEAR ENDED 31 MARCH 2023

General Information
Reporting Entity

My Food Bag Group Limited is a profit-oriented company incorporated and domiciled in New Zealand. My Food Bag Group 
Limited is registered under the Companies Act 1993 and is a FMC reporting entity under the Financial Markets Conduct Act 2013.

My Food Bag Group Limited is listed on the NZX Main Board and as a Foreign Exempt Listing on the Australian Securities 
Exchange (ASX). 

The consolidated financial statements (the financial statements) presented are for My Food Bag Group Limited and its wholly 
owned subsidiary My Food Bag Limited (together referred to as “the Group”). 

Basis of Preparation

STATEMENT OF COMPLIANCE
These financial statements comply with International Financial Reporting Standards (IFRS) and New Zealand equivalents to 
International Financial Reporting Standards (NZ IFRS). These financial statements have been prepared in accordance with Generally 
Accepted Accounting Practice applicable to for-profit entities and the requirements of the Financial Markets Conduct Act 2013.

BASIS OF MEASUREMENT 
These financial statements have been prepared on the historical cost basis except for derivative financial instruments which are 
measured at fair value. 

FUNCTIONAL AND PRESENTATION CURRENCY
These financial statements are presented in New Zealand dollars (NZ$), which is the Group’s functional currency, and rounded to 
the nearest thousand dollars (NZ$000) unless otherwise stated.

GOING CONCERN
These financial statements have been prepared on the basis the Group is a going concern.

Significant Estimates and Judgements

The preparation of the financial statements requires management to make judgments, estimates and assumptions that affect the 
reported amounts of income, expenses, assets and liabilities, and the accompanying disclosures. Actual outcomes may differ from 
these estimates. 

Information about significant estimation uncertainty and judgments in applying accounting policies that have the most significant 
effect on the amounts recognised are set out below:

•  Recoverable amount assessment (Note 10 Intangible Assets). 

An impairment test is performed annually to assess the recoverable amount of goodwill. The recoverable amount is based on a 
value-in-use calculation that requires the use of estimates.

Significant Accounting Policies

The significant accounting policies which are relevant to an understanding of these financial statements are included throughout the 
notes to the financial statements. 

Standards Issued but Not Yet Effective

There are no new or amended standards that are issued, but not yet effective, that are expected to have a material impact 
to the Group.

37

FINANCIAL STATEMENTSMY FOOD BAG GROUP LIMITED ANNUAL REPORT 2023

Financial Performance

1. Income

Revenue from the sale of goods is recognised when control of the goods transfers to the customer. This is typically when the 
goods are delivered to the customer. 

The amount of revenue recognised reflects the consideration that the Group expects to be entitled for providing the goods to 
the customer.

Revenue is measured as the sales price (net of discounts), adjusted for customer credits. Customer credits are recognised as 
deductions from revenue at the time that the related sales are recognised.

Payment for the goods is typically received a week in advance of delivery. The payment received in advance of delivery is 
recognised in the Statement of Financial Position as a liability (deferred revenue) until the goods are delivered to the customer.

NZ$000
Contracts with customers
Total income

Interest income
Proceeds from insurance
Other income
Loss on disposal of property, plant and equipment
Total other income

2. Segment Reporting

2023
175,694
175,694

2022
193,954
193,954

75
-
15
(45)
45

40
59
58
(9)
148

Operating segments are determined based on the financial information that is regularly reported to the Chief Executive Officer 
(CEO) and Chief Financial Officer (CFO). The CEO together with the CFO is considered to be the Chief Operating Decision 
Maker (CODM).

The Group operates in one reportable segment being online meal kit and food delivery. This consists of creating and delivering 
meal kits, pre-prepared ready-to-heat meals and grocery items to New Zealand customers. 

The Group operates in one geographic area, New Zealand.

38

Notes to the Financial Statements (continued)FOR THE YEAR ENDED 31 MARCH 20233. Expenses

Net profit before income tax has been arrived at after charging / (crediting) the following items:

NZ$000
Staff expenses

Salaries and wages
Defined contribution
Share-based payment expense

Interest expense
Fair value of derivatives
IT expenses
Depreciation and amortisation
Fees paid to the auditor (Ernst & Young)

2023

2022

16,627
485
266
1,493
-
2,720
5,745

13,168
426
-
1,258
(179)
2,267
5,121

Audit and review of the financial statements1

155

120

1.  The audit fee includes the fees for both the annual audit of the financial statements and the review of the interim financial statements.

4. Earnings per Share (EPS)

Basic earnings per share is calculated by dividing the profit or loss attributable to equity holders by the weighted average 
number of shares outstanding during the year.

Diluted earnings per share is calculated by adjusting the profit or loss attributable to equity holders and the weighted average 
number of shares outstanding during the year for the effects of shares with dilutive potential. 

Basic and diluted earnings per share
Net profit attributable to equity holders (NZ$000)
Weighted average number of shares for basic EPS (000)
Weighted average number of shares for diluted EPS (000)
Basic and diluted earnings per share (NZ$)

2023

2022

7,850
242,438
242,646
0.03

20,007
242,438
242,438
0.08

The diluted weighted average number of shares takes into account the number of share rights and performance share rights that may 
be dilutive depending on the likelihood of vesting conditions being met.

39

FINANCIAL STATEMENTSMY FOOD BAG GROUP LIMITED ANNUAL REPORT 2023

Working Capital

The Group operates a weekly meal-kit subscription business and has a weekly business cycle. Customers are invoiced, and cash is 
received, in advance each week on a Monday (initially recognised as a current liability, deferred revenue). Inventory in relation to 
the customers invoiced is received during the week following this and suppliers are predominantly paid monthly. This cycle results in 
the business operating with net current liabilities and negative working capital as the cash generated from customers in advance is 
used to fund investing and financial activities.  

5. Trade and Other Receivables

Trade receivables are amounts due from customers for goods sold in the ordinary course of business. Trade receivables are 
initially recognised at the amount invoiced to the customer and subsequently measured at the amount expected to be collected.

Estimates are used to determine the amount of trade receivables that may not be collected. A provision for impairment of trade 
receivables is recognised based on the lifetime expected credit loss at each reporting date.

NZ$000
Trade receivables
Provision for impairment of trade receivables
Other receivables
Trade and other receivables

6. Inventories

2023
355
(207)
522
670

2022
238
(125)
457
570

Inventories are measured at the lower of cost or net realisable value. In the case of finished goods, cost includes direct costs plus 
a portion of fixed and variable overheads incurred in assembling the finished goods.

NZ$000
Ingredients and work in progress
Finished goods
Packaging
Inventories

2023
204
1,878
78
2,160

2022
1,584
766
258
2,608

During the year inventories of NZ$95,953,000 (2022: NZ$103,976,000) were recognised as an expense in Cost of sales.

40

Notes to the Financial Statements (continued)FOR THE YEAR ENDED 31 MARCH 20237.  Trade and Other Payables

Trade and other payables are recognised at the amount invoiced by the supplier, or the estimated amount where the cost 
is accrued.

NZ$000
Trade payables
Other payables
Accrued expenses
Trade and other payables

8. Other Current Liabilities

2023
11,518
57
1,162
12,737

2022
11,965
384
651
13,000

Liabilities for wages and salaries and annual leave are recognised at the amounts expected to be paid when the liabilities 
are settled.

NZ$000
Accrued wages and salaries
Annual leave
Employee benefits
Other liabilities
Other current liabilities

2023
420
751
1,171
125
1,296

2022
279
627
906
183
1,089

41

FINANCIAL STATEMENTSMY FOOD BAG GROUP LIMITED ANNUAL REPORT 2023

Long-Term Assets

9. Property, Plant and Equipment

Items of property, plant and equipment are measured at cost less accumulated depreciation and any impairment losses. Cost 
includes the purchase consideration and those costs attributable to bringing the asset to the location and condition necessary for 
its intended use. Subsequent costs are capitalised only when it is probable the future economic benefits associated with the item 
will flow to the Group. The carrying amount of any replaced part is derecognised. All other repairs and maintenance costs are 
recognised as an expense when they are incurred.

Gains or losses on disposals are calculated by comparing the sales proceeds with the carrying amount, and are recognised in 
profit or loss.

Depreciation is calculated on a straight-line basis to allocate the cost of the asset, less any residual value, over its useful 
economic life. Residual values and useful lives are reviewed, and adjusted if required, each financial year.

The depreciation rates for each class of property, plant and equipment are as follows:
•  Motor vehicles 
•  Plant and machinery  
•  Furniture, fixtures and fittings 
•  Computers 

21% - 25%
8% - 67%
13% - 67%
50% - 67%

NZ$000
Cost
At 1 April 2022
Additions
Disposals
At 31 March 2023

Accumulated depreciation
At 1 April 2022
Depreciation
Disposals
At 31 March 2023

Net book value at 31 March 2023

Cost
At 1 April 2021
Additions
Disposals
At 31 March 2022

Accumulated depreciation
At 1 April 2021
Depreciation
Disposals
At 31 March 2022

Net book value at 31 March 2022

Motor  

vehicles

Plant and 
machinery

Furniture, 
fittings and 
equipment

Computers

Total

389
129
-
518

309
29
-
338

180

412
-
(23)
389

293
34
(18)
309

80

3,446
5,012
(126)
8,332

1,193
436
(80)
1,549

1,871
101
(29)
1,943

1,010
178
(22)
1,166

711
184
(23)
872

533
152
(19)
666

6,417
5,426
(178)
11,665

3,045
795
(121)
3,719

6,783

777

206

7,946

2,779
680
(13)
3,446

838
355
-
1,193

1,852
24
(5)
1,871

913
102
(5)
1,010

526
192
(7)
711

407
132
(6)
533

5,569
896
(48)
6,417

2,451
623
(29)
3,045

2,253

861

178

3,372

At 31 March 2023 additions of $1,841,000 (2022: $174,000) included in Plant and machinery are not ready for use and 
therefore have not been subject to depreciation during the year. Of these additions $1,473,000 (2022: nil) relate to the 
implementation of pick technology.

42

Notes to the Financial Statements (continued)FOR THE YEAR ENDED 31 MARCH 2023 
 
 
 
 
10. Intangible Assets

The significant intangible assets recognised by the Group are goodwill, brands and software assets.

Goodwill
Goodwill represents the premium paid by the Group over the fair value of the Group’s share of net identifiable assets of an 
acquired subsidiary at the date of acquisition. Goodwill is initially measured at cost and subsequently measured at cost less 
accumulated impairment losses, if any. Goodwill is not amortised.

Brands
Brands that are purchased by the Group are initially recognised at cost, or at their fair value if acquired as part of a business 
combination. A brand is determined to have an indefinite life where there is an intention to maintain and support the brand 
for an indefinite period. Indefinite life brands are not amortised, they are subsequently measured at cost less accumulated 
impairment losses, if any.

Software assets
Software assets, both purchased and internally developed, are capitalised provided there is an identifiable asset, controlled by 
the Group, that will generate future economic benefits through supporting revenue generation or cost savings. Subsequent costs 
are capitalised if they extend the useful life or enhance the functionality of the asset. Software assets are amortised on a straight-
line basis over their estimated useful lives (using amortisation rates of 14% - 50%). Amortisation is included in Indirect expenses.

Impairment testing
Goodwill and indefinite life brands are tested for impairment annually, or more frequently if there is an indicator of impairment. 
Software assets are tested for impairment when an indicator of impairment exists.

43

FINANCIAL STATEMENTSMY FOOD BAG GROUP LIMITED ANNUAL REPORT 2023

NZ$000
Cost
At 1 April 2022
Additions
Transfers
Disposals
At 31 March 2023

Accumulated amortisation
At 1 April 2022
Amortisation
At 31 March 2023

Goodwill

Brands

Software

63,631
-
-
-
63,631

18,357
-
-
-
18,357

-
-
-

-
-
-

6,231
76
1,854
-
8,161

3,602
2,177
5,779

Software  
WIP

272
2,493
(1,854)
(18)
893

-
-
-

Other

 Total 

5,261
-
-
-
5,261

5,261
-
5,261

93,752
2,569
-
(18)
96,303

8,863
2,177
11,040

Net book value at 31 March 2023

63,631

18,357

2,382

893

-

85,263

NZ$000
Cost
At 1 April 2021
Additions
Transfers
At 31 March 2022

Accumulated amortisation
At 1 April 2021
Amortisation
At 31 March 2022

Goodwill

Brands

Software

63,631
-
-
63,631

18,357
-
-
18,357

-
-
-

-
-
-

3,620
131
2,480
6,231

1,662
1,940
3,602

Software 
WIP

900
1,852
(2,480)
272

-
-
-

 Other 

 Total 

5,261
-
-
5,261

5,261
-
5,261

91,769
1,983
-
93,752

6,923
1,940
8,863

Net book value at 31 March 2022

63,631

18,357

2,629

272

-

84,889

IMPAIRMENT TESTING 

The recoverable amount of the Group, which is a single cash-generating unit, was determined on a value-in-use basis using a 
discounted cash flow methodology.

The model uses a 5-year cash flow forecast based on the budget for the financial year ending 31 March 2023 approved by the 
Board. Cash flows for FY25 and FY26 are based on forecast performance of the core meal kit business including the on-going 
impact of strategic initiatives implemented during FY23 and FY24. Cash flows for FY27 and FY28 are based on revenue growth and 
margin assumptions.

The key assumptions in the cash flow forecast are revenue growth (estimated based on number of deliveries and average order 
value), and EBITDA margin (estimated based on ingredients price inflation, operational performance and operating expenses). The 
values attributed to the key assumptions are based on past performance and current market information including, where negotiated, 
contracted prices for ingredients.

The discount rate used in the model is 11.7% (2022: 8.5%).

The long-term growth rate applied to the forecast cash flows after year 5 is 2.0% (2022: 2.0%). This reflects the expected long-term 
economic growth rate in New Zealand.

44

Notes to the Financial Statements (continued)FOR THE YEAR ENDED 31 MARCH 2023 
 
The following table shows the sensitivity analysis for the value-in-use calculation.

Key assumption

Revenue growth: 5-year CAGR 3.8%

EBITDA margin %: 5-year increase 210 
basis points

Discount rate: 11.7%
Terminal growth rate: 2.0%

Change in key assumption
+/- 500 basis points
(CAGR range: -1.2% to 8.8%)
+/- 200 basis points
(EBITDA margin range: 10.5% to 14.5%)
+/- 200 basis points
+/- 50 basis points

Reduction in 
recoverable 
amount
NZ$million

Increase in 
recoverable 
amount
NZ$million

Would the 
change result 
in impairment

-31.8

-28.2
-19.0
-3.9

43.5

36.6
28.6
4.4

No

No
No
No

While the sensitivity of key assumptions provided in the above table would not on their own result in impairment in each case, it is 
possible that they could occur in combination.

The impairment test does not result in an impairment of goodwill or indefinite life brands. Reasonably possible changes in key 
assumptions do not result in impairment of goodwill or indefinite life brands.

11. Leases

Lease liabilities
Lease liabilities are recognised at the commencement date of the lease at the present value of the future lease payments over 
the term of the lease. If the rate implicit in the lease is not readily determinable, the lease payments are discounted using the 
Group’s incremental borrowing rate at the lease commencement date. The lease term is the non-cancellable period plus rental 
renewal options that are determined to be reasonably certain to be exercised. Once the lease has commenced, the Group only 
reassesses the lease term on occurrence of a significant event or change in circumstance that is within its control and affects its 
ability to exercise, or not exercise a renewal option in the contract.

Right-of-use assets
Right-of-use assets are initially measured at the amount of the lease liability at commencement date plus direct costs incurred 
in establishing the lease and an estimate of costs required to dismantle and remove the underlying asset or to restore the 
underlying asset.

Right-of-use assets are depreciated on a straight-line basis over the lease term, unless the useful life of the asset is less than 
the lease term, or if the Group will own the asset at the end of the lease term. In these circumstances the right-of-use asset is 
depreciated over the useful life of the asset. 

The Group enters into lease arrangements for property, and plant and machinery. Leases of property have lease terms between one 
and ten years, plant and machinery have terms between three and five years. Changes to the lease payments are renegotiated at 
periods specified in the contracts and are usually based on the consumer price index or market rental rates. The Group has elected 
not to recognise right-of-use assets and lease liabilities for leases of low value assets and short-term leases. These lease costs are 
recognised as an expense as incurred.

Information about right-of-use assets is shown below.

NZ$000
Property
Plant and machinery
Right-of-use assets

2023

2022

Net book 
value
10,383
166
10,549

Depreciation 
charge
2,527
246
2,773

Net book 
value
6,029
240
6,269

Depreciation 
charge
2,369
189
2,558

Additions to right-of-use assets during the year were NZ$6,315,000 (2022: NZ$232,000). Of this amount, NZ$6,113,000 relates 
to the lease of the Group’s new assembly and distribution site in Christchurch that commenced in April 2022.

45

FINANCIAL STATEMENTSMY FOOD BAG GROUP LIMITED ANNUAL REPORT 2023

Amounts recognised in the Statement of Comprehensive Income

NZ$000
Interest on lease liabilities
Expense relating to short-term leases and low value assets

Lease liabilities

NZ$000
Lease liabilities at 1 April
Principal lease payments
New leases
Non-cash changes in lease liabilities
Lease liabilities at 31 March

2023
610
112

 2022
328
151

2023
7,598
(2,603)
6,315
569
11,879

 2022
10,006
(2,557)
232
(83)
7,598

Total cash payments for leases during the year was NZ$3,213,000 (2022: NZ$2,885,000).

Leases not yet commenced
At 31 March 2023 there are no leases that have not yet commenced. At 31 March 2022, the Group had entered into a lease for the 
new assembly and distribution site in Christchurch and leases for machinery that had not yet commenced. The total cash payments 
over the non-cancellable period of these leases were $8,322,000 and $231,000 respectively.

Funding and Equity

12. Share Capital and Dividend

SHARE CAPITAL

Fully paid ordinary shares
At 1 April and 31 March

2023

2022

NZ$000
59,336

Number 
(000s)
242,438

NZ$000
59,336

Number 
(000s)
242,438

All ordinary shares issued are fully paid and have no par value. The holders of ordinary shares are entitled to receive dividends as 
declared by the Board and are entitled to one vote per share. All shares rank equally in any surplus on winding up of the Group. 

DIVIDENDS

A liability to pay a dividend is recognised when the distribution is declared by the Board. A corresponding amount is recognised 
directly in equity.

NZ$000
Interim dividend for 2022 – 3.0 cents per share
Final dividend for 2022 – 4.0 cents per share
Interim dividend for 2023 – 3.0 cents per share
Dividends paid

2023
-
9,740
7,308
17,048

2022
7,295
-
-
7,295

The imputation credit account balance as at 31 March 2023 is NZ$1,014,000 (2022: NZ$481,000).

Dividend declared after the reporting period
No further dividend relating the financial year ended 31 March 2023 has been declared by the Board.

46

Notes to the Financial Statements (continued)FOR THE YEAR ENDED 31 MARCH 2023CAPITAL MANAGEMENT
The Group’s capital includes share capital and retained earnings. The objective of the Group’s capital management is to maintain a 
strong capital base to support investor and market confidence and the future growth of the business. To manage the capital structure, 
the Group may adjust the proportion of earnings paid to shareholders, return capital to shareholders, issue new shares or amend 
capital spending plans.

The Group is not subject to externally imposed capital requirements.

13. Borrowings

Borrowings are initially measured at fair value, net of transaction costs incurred. Borrowings are subsequently measured at 
amortised costs using the effective interest method. 

The Group’s net debt position is shown below.

NZ$000
Bank loan – non-current
Total borrowings
Less: cash and cash equivalents
Add: bank overdraft
Net debt / (cash)

2023
11,420
11,420
(150)
3,995
15,265

2022
3,411
3,411
(5,913)
-
(2,502)

A reconciliation of the changes in borrowings to the proceeds and repayments of borrowings presented in the Statement of Cash 
flows is shown below. 

NZ$000
Total borrowings at 1 April
Proceeds from borrowings
Repayments of borrowings
Payment of credit facility extension fee
Non-cash change in deferred finance costs
Total borrowings at 31 March

Funding arrangements
The Group’s funding arrangements are shown below. 

NZ$000
Revolving credit facility
Bank overdraft
Total facilities
Revolving credit facility utilised
Bank overdraft utilised
Total undrawn facilities

2023
3,411
19,250
(11,250)
(38)
47
11,420

2023
25,000
5,000
30,000
(11,500)
(3,995)
14,505

2022
15,864
8,000
(20,500)
-
47
3,411

2022
35,000
5,000
40,000
(3,500)
-
36,500

In March 2023 the revolving credit facility agreement was amended and restated to reduce the amount of the facility available and 
extend the tenure of the agreement to 5 April 2026.

The amount drawn down is secured over current and future accounts receivables and all the property, plant and equipment of the 
Group. The interest rate on the revolving credit facility comprises base rate (BKBM rate) plus a margin of 1.77%.

The Group was in compliance with its banking covenants during the year, and at 31 March 2023. The Group was also in 
compliance with its banking covenants during the prior year and at 31 March 2022.

47

FINANCIAL STATEMENTS 
MY FOOD BAG GROUP LIMITED ANNUAL REPORT 2023

14. Financial Risk Management

The objective of the Group’s risk management framework is to appropriately identify and manage risks within acceptable levels. 
Risk management policies and procedures are reviewed regularly to ensure they reflect changes in market conditions and the 
Group’s activities.

The financial risks that impact the Group are liquidity risk and interest rate risk and credit risk. 

LIQUIDITY RISK
Liquidity risk is the risk that the Group will encounter difficulties in meeting its financial commitments as they fall due. The Group 
manages its liquidity risk by maintaining a level of undrawn credit facilities and a spread of maturity dates. 

The table below shows the timing of the gross contractual cash flows of the Group’s financial liabilities.

NZ$000
Bank loan
Bank overdraft
Lease liabilities
Trade and other payables
Financial liabilities

NZ$000
Bank loan
Lease liabilities
Trade and other payables
Financial liabilities

Carrying 
amount
11,420
3,995
11,879
12,737
40,031

Carrying 
amount
3,411
7,598
13,000
24,009

Contractual 
cash flows
11,500
3,995
13,974
12,737
42,206

Contractual 
cash flows
3,500
7,880
13,000
24,380

2023
3 months  
or less
-
3,995
806
12,737
17,538

2022
3 months 
or less
-
591
13,000
13,591

3 to 12  
months
-
-
2,213
-
2,213

3 to 12 
months
-
1,613
-
1,613

1 to 5  
years
11,500
-
7,347
-
18,847

1 to 5 
years
3,500
5,676
-
9,176

More than 
5 years
-
-
3,608
-
3,608

More than 
5 years
-
-
-
-

INTEREST RATE RISK 
Interest rate risk is the impact of changes in interest rates on the financial results. The Group manages its interest rate risk through the 
use of interest rate swaps where appropriate, based on the amount and tenure of the Group’s borrowing requirements.

The following table shows the effect on profit or loss and equity at reporting date of a reasonably possible change in interest rates. 
A change in interest rates would impact the floating rate interest payments on the Groups borrowings held at reporting date.

NZ$000
50 basis point increase
10 basis point decrease

2023

2022

Equity
(41)
10

Profit
(41)
10

Equity
(19)
4

Profit
(19)
4

CREDIT RISK
Credit risk is the risk of loss due to customers not paying amounts owed. The Group’s exposure to credit risk is managed through the 
Group’s operating model, where payment for the goods is typically received in advance of delivery. Refer to Note 5 Trade 
and Other Receivables for details of the level of provision for impairment of trade receivables at reporting date.

48

Notes to the Financial Statements (continued)FOR THE YEAR ENDED 31 MARCH 2023 
Other Notes

15. Taxation

Tax expense comprises current and deferred tax. Tax expense is recognised in the Statement of Comprehensive Income. The tax 
consequence of items recognised directly in equity is also recognised in equity.

Current tax is the expected tax payable on the taxable income for the year, using tax rates enacted or substantially enacted at 
the reporting date, and any adjustment to tax payable in respect of a previous year.

Deferred tax arises due to certain temporary differences between the carrying amounts of assets and liabilities for financial 
reporting purposes and those for tax purposes. Deferred tax is measured at the tax rate that is expected to apply to the 
temporary differences when they reverse, based on laws that have been enacted or substantially enacted at the reporting date.

Deferred tax is not recognised on the initial recognition of goodwill, or the initial recognition of assets and liabilities in a 
transaction that affects neither accounting nor taxable profit.

Deferred tax assets are recognised to the extent it is probable that future taxable profits will be available against which the 
temporary differences can be utilised.

Tax expense

NZ$000
Current period
Adjustments to prior periods
Current tax expense

Origination and reversal of temporary differences
Deferred tax expense

Income tax expense

Reconciliation of effective tax rate

NZ$000
Profit before tax

Prima facie income tax expense at 28% on profit before tax
Non-deductible expenses
Adjustments to prior year
Income tax expense

2023
3,453
(61)
3,392

(239)
(239)

2022
7,739
(213)
7,526

274
274

3,153

7,800

2023
11,003

3,081
12
60
3,153

2022
27,807

7,786
14
-
7,800

49

FINANCIAL STATEMENTSMY FOOD BAG GROUP LIMITED ANNUAL REPORT 2023

Deferred tax

Deferred tax assets and liabilities are attributed to the following:

NZ$000
Property, plant and equipment
Leases and right-of-use assets
Prepayments
Intangible assets
Accruals and provisions
Share-based payments
Tax losses carried forward
Net deferred tax liability

NZ$000
Property, plant and equipment
Leases and right-of-use assets
Prepayments
Intangible assets
Derivatives
Accruals and provisions
Tax losses carried forward
Net deferred tax liability

16. Share-based Payments

At 1 April 2022
225
357
(265)
(5,140)
261
-
6
(4,556)

Recognised in the Statement 
of Comprehensive Income
(20)
56
66
-
112
31
(6)
239

At 1 April 2021
(52)
373
-
(5,140)
50
481
6
(4,282)

Recognised in the Statement 
of Comprehensive Income
277
(16)
(265)
-
(50)
(220)
-
(274)

At 31 March 2023
205
413
(199)
(5,140)
373
31
-
(4,317)

At 31 March 2022
225
357
(265)
(5,140)
-
261
6
(4,556)

Equity-settled share-based payments
The cost of equity-settled share-based payments is determined based on the grant-date fair value of the award. The fair value is 
estimated using a valuation model appropriate to the terms and conditions of the award.

The cost is recognised in Staff expenses, together with a corresponding increase in equity (Share-based payment reserve), over 
the period in which the service condition and, where applicable, the performance measures are fulfilled. 

At each reporting date the likelihood of the service condition, and where applicable, the Earnings per Share (EPS) performance 
measure being met is reassessed. The cumulative expense through profit or loss and equity is adjusted to reflect the best estimate 
of the number of share rights and performance share rights that will ultimately vest. 

Therefore, on a cumulative basis, no expense is recognised for awards that do not ultimately vest because the service condition 
or EPS hurdle have not been met. As the Total Shareholder Return (TSR) performance measure is reflected in the grant-date fair 
value, these awards are treated as vested, and the expense is recognised, irrespective of whether the TSR hurdle is achieved 
(provided the service condition is met). 

50

Notes to the Financial Statements (continued)FOR THE YEAR ENDED 31 MARCH 2023During the year, the Board approved an Employee Share Ownership Scheme (ESOS) and a Long-Term Incentive scheme (LTI) for 
the year ending 31 March 2023. The key features of the schemes are as follows:

ESOS
Permanent employees working at least 30 hours per week were eligible to participate in the ESOS June 2022 grant. Under the 
scheme, participants were awarded restricted share rights of $3,000. The share rights vest after two years, subject to participants’ 
continued employment with the Group. After 2 years each share right converts to one ordinary share, at no cost to the employee. 

Employees eligible for the ESOS December 2022 were primarily permanent employees working at least 30 hours per week who 
commenced employment after June 2022. Participants in the December grant were awarded 1,691 restricted share rights. The share 
rights vest after 18 months, subject to participants’ continued employment with the Group. After 18 months each share right converts 
to one ordinary share, at no cost to the employee.

The ESOS is an equity-settled share-based payment scheme.

LTI
The Senior Leadership Team and certain Key Operational Leaders are eligible to participate in the LTI. Under the scheme, 
participants are awarded performance share rights based on a percentage of their base salary. Each performance share right 
converts to one ordinary share, at no cost to the employee. The awards lapse if the performance hurdles are not met or if the 
participant ceases to be an employee of the Group. The LTI is an equity-settled share-based payment scheme.

For the FY23 scheme the performance share rights vest after two years (June grant) or after 18 months (December grant), subject to 
achievement of the following performance measures:

•  50% of the rights vest based on continued employment with the Group (retention tranche),

•  50% of the rights vest based on continued employment with the Group and the relative Total Shareholder Return (TSR) compared 

to the companies included the NZX 50 (TSR tranche).

CEO award – June 2022 grant
The CEO was awarded performance share rights under the FY23 LTI (CEO’s award). The performance share rights awarded to the 
CEO vest after two years, subject to achievement of the following performance measures:

•  50% of the rights vest based on continued employment with the Group and the earnings per share target achieved for the year 

ending 31 March 2024 (EPS tranche),

•  50% of the rights vest based on continued employment with the Group and the relative TSR compared to the companies included 

in the NZX 50 (TSR tranche).

In September 2022 the CEO resigned from the Group and the performance share rights granted under CEO’s award were forfeited.

CEO award – December 2022 grant
The CEO was awarded performance share rights under the FY23 LTI (CEO’s December award). The performance share rights 
awarded to the CEO vest after 18 months, subject to achievement of the following performance measures:

•  100% of the rights vest based on continued employment with the Group and the relative TSR compared to the companies 

included in the NZX 50 (TSR tranche).

Number of rights outstanding
At 1 April 2022
Granted – June 2022
Granted – December 2022
Forfeited
At 31 March 2023

ESOS
-
385,548
65,949
(91,314)
360,183

LTI
-
1,820,518
154,675
(811,192)
1,164,001

51

FINANCIAL STATEMENTSMY FOOD BAG GROUP LIMITED ANNUAL REPORT 2023

VALUATION APPROACH

ESOS
The fair value of the restricted share rights is estimated based on the grant date share price less the present value of 
expected dividends.

LTI
The fair value of performance share rights is estimated for each performance measure separately:

•  The fair value of the TSR tranche of the performance share rights is estimated at the grant date using the Monte Carlo simulation 

approach, taking into account the terms and conditions of the award. 

•  The fair value of the Retention tranche of the performance share rights, and the EPS tranche of the CEO’s award, is estimated 

based on the grant date share price less the present value of expected dividends.

Key inputs in determining the fair values

Share price at grant date – June 2022 grant
Share price at grant date – December 2022 grant
Risk-free interest rate
Expected cash dividend yield
Expected share price volatility
Vesting period - June 2022 grant
Vesting period - December 2022 grant

Value attributed
$0.83
$0.40
3.36%
8.6%
36.7%
2 years
1.5 years

The expected share price volatility is based on historic data and the expected dividend yield is based on external market 
expectations at grant date.

The weighted average grant date fair values of are shown below.

Grant date fair value – June 2022 grant
Grant date fair value – December 2022 grant

17. Related Party Transactions

ESOS
$0.69
$0.32

LTI
$0.50
$0.23

The transactions with related parties that were entered into during the year, and the year-end balances that arose from those 
transactions are shown below.

KEY MANAGEMENT PERSONNEL REMUNERATION
Key management personnel comprise members of the Board and members of the Senior Leadership Team (SLT). The Board 
comprised five members until 1 November 2022 when a sixth director was appointed (2022: five members). The SLT comprised 
eight members (2022: eight).

NZ$000
Short-term employee benefits
Share-based payment transactions
Directors’ remuneration
Key management personnel remuneration

TRANSACTIONS WITH RELATED PARTIES DURING THE YEAR
Transactions with related parties are at a discount to normal terms and conditions.

NZ$000
Key management personnel
Sale of goods

52

2023
3,185
92
515
3,792

2022
2,269
-
420
2,689

2023

2022

76

63

Notes to the Financial Statements (continued)FOR THE YEAR ENDED 31 MARCH 202318. Operating Cash Flow Reconciliation

The reconciliation of net profit before tax to net cash flows from operations is shown below.

NZ$000
Net profit before tax
Adjustments for non-cash items
Depreciation and amortisation
Non-cash change in deferred finance costs
Loss on disposal of property, plant and equipment
Disposal of intangible asset
Share-based payment expense
Derivative financial instruments

Changes in assets and liabilities
(Increase) in trade and other receivables
Decrease / (increase) in inventories
Decrease in prepayments
(Decrease) / increase in trade and other payables
(Decrease) / increase in deferred revenue
Increase / (decrease) in other current liabilities

Income tax paid
Tax refund
Net cash flows from operating activities

19. Contingent Liabilities

The Group has no contingent liabilities (2022: Nil)

20. Capital Commitments

2023
11,003

5,745
47
45
18
266
-

(144)
448
171
(492)
(805)
207

(7,028)
277
9,758

2022
27,807

5,121
47
9
-
-
(179)

(58)
(1,392)
369
882
1,322
(749)

(3,645)
-
29,534

In August 2022, the Group entered into a contract for the implementation of pick technology. The total contractual commitment was 
EUR1,439,000. Of this amount EUR1,174,000 (NZ$2,116,000) was paid during the year and is included in property, plant and 
equipment. The remaining amount committed of EUR265,000 (NZ$460,000 based on the foreign exchange rate at 31 March 
2023) is payable on the achievement of certain project milestones that are expected to be completed within 12 months.

The Group has no other capital commitments (31 March 2022: $61,000).

53

FINANCIAL STATEMENTSMY FOOD BAG GROUP LIMITED ANNUAL REPORT 2023

Independent Auditor’s Report
FOR THE YEAR ENDED 31 MARCH 2023

Information other than the financial statements and auditor’s report 

Those charged with governance are responsible for the Annual Report, which includes information other 
than the financial statements and auditor’s report which is expected to be made available to us after the 
date of this auditor’s report.  
Independent auditor’s report to the shareholders of My Food Bag Group Limited  
Our opinion on the financial statements does not cover the other information and we do not express any 
form of assurance conclusion thereon. 
OPINION
We have audited the financial statements of My Food Bag Group Limited (the “Company”) and its subsidiaries (together the 
In connection with our audit of the financial statements, our responsibility is to read the other 
“Group”) on pages 32 to 53, which comprise the consolidated statement of financial position of the Group as at 31 March 2023, 
information and, in doing so, consider whether the other information is materially inconsistent with the 
and the consolidated statement of comprehensive income, consolidated statement of changes in equity and consolidated statement 
financial statements or our knowledge obtained during the audit, or otherwise appears to be materially 
of cash flows for the year then ended of the Group, and the notes to the consolidated financial statements including a summary of 
misstated. 
significant accounting policies.

In our opinion, the consolidated financial statements on pages 32 to 53 present fairly, in all material respects, the consolidated 
When we read the Annual Report, if we conclude that there is a material misstatement therein, we are 
financial position of the Group as at 31 March 2023 and its consolidated financial performance and cash flows for the year then 
required to communicate the matter to those charged with governance and, if uncorrected, to take 
ended in accordance with New Zealand Equivalents to International Financial Reporting Standards and International Financial 
appropriate action to bring the matter to the attention of users for whom our auditor’s report was 
Reporting Standards.
prepared. 
This report is made solely to the Company’s shareholders, as a body. Our audit has been undertaken so that we might state to 
the Company’s shareholders those matters we are required to state to them in an auditor’s report and for no other purpose. To the 
Those charged with governance responsibilities for the financial statements 
fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the Company and the Company’s 
Those charged with Governance are responsible, on behalf of the entity, for the preparation and fair 
shareholders, as a body, for our audit work, for this report, or for the opinions we have formed.
presentation of the financial statements in accordance with Public Benefit Entity Standards Reduced 
BASIS FOR OPINION
Disclosure Regime, and for such internal control as those charged with governance determine is 
necessary to enable the preparation of financial statements that are free from material misstatement, 
We conducted our audit in accordance with International Standards on Auditing (New Zealand). Our responsibilities under those 
standards are further described in the Auditor’s responsibilities for the audit of the financial statements section of our report. 
whether due to fraud or error. 

We are independent of the Group in accordance with Professional and Ethical Standard 1 International Code of Ethics for Assurance 
In preparing the financial statements, those charged with governance are responsible for assessing on 
Practitioners (including International Independence Standards) (New Zealand) issued by the New Zealand Auditing and Assurance 
behalf of the entity the Foundation’s ability to continue as a going concern, disclosing, as applicable, 
Standards Board, and we have fulfilled our other ethical responsibilities in accordance with these requirements. 
matters related to going concern and using the going concern basis of accounting unless those charged 
We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.
with governance either intend to liquidate the Foundation or cease operations, or have no realistic 
Other than in our capacity as auditor we have no relationship with, or interest in, the Company or any of its subsidiaries. Partners and 
alternative but to do so.  
employees of our firm may deal with the Group on normal terms within the ordinary course of trading activities of the business of the 
Group.
Auditor’s responsibilities for the audit of the financial statements  

Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are 
KEY AUDIT MATTERS
free from material misstatement, whether due to fraud or error, and to issue an auditor’s report that 
Key audit matters are those matters that, in our professional judgment, were of most significance in our audit of the consolidated 
includes our opinion. Reasonable assurance is a high level of assurance but is not a guarantee that an 
financial statements of the current year. These matters were addressed in the context of our audit of the consolidated financial 
audit conducted in accordance with International Standards on Auditing (New Zealand) will always detect 
statements as a whole, and in forming our opinion thereon, but we do not provide a separate opinion on these matters. For each 
a material misstatement when it exists. Misstatements can arise from fraud or error and are considered 
matter below, our description of how our audit addressed the matter is provided in that context.
material if, individually or in the aggregate, they could reasonably be expected to influence the economic 
We have fulfilled the responsibilities described in the Auditor’s responsibilities for the audit of the financial statements section of 
decisions of users taken on the basis of these financial statements. 
the audit report, including in relation to these matters. Accordingly, our audit included the performance of procedures designed 
to respond to our assessment of the risks of material misstatement of the financial statements. The results of our audit procedures, 
A further description of our responsibilities for the audit of the financial statements is located at the 
including the procedures performed to address the matters below, provide the basis for our audit opinion on the accompanying 
External Reporting Board website: https://www.xrb.govt.nz/standards-for-assurance-
consolidated financial statements.
practitioners/auditors-responsibilities/audit-report-8/. This description forms part of our auditor’s report. 

Chartered Accountants 
Auckland 
27 September 2019 

A member firm of Ernst & Young Global Limited 

54

 
 
 
 
FINANCIAL STATEMENTS

Information other than the financial statements and auditor’s report 

How our audit addressed the key audit matter

Those charged with governance are responsible for the Annual Report, which includes information other 
than the financial statements and auditor’s report which is expected to be made available to us after the 
date of this auditor’s report.  
REVENUE
Our opinion on the financial statements does not cover the other information and we do not express any 
Why significant
form of assurance conclusion thereon. 
The Group’s principal revenue stream is the sale of meal kits. 
Revenue is recognised at the time of delivery of the meal kit. 
In connection with our audit of the financial statements, our responsibility is to read the other 
Revenue is presented net of any sales discounts.
information and, in doing so, consider whether the other information is materially inconsistent with the 
As customers pay for meal kits in advance of delivery, revenue 
financial statements or our knowledge obtained during the audit, or otherwise appears to be materially 
recognition is deferred until delivery of the meal kits. As a result, at 
misstated. 
balance date, cash received in relation to undelivered meal kits is 
deferred on the statement of financial position and presented as a 
liability. 
When we read the Annual Report, if we conclude that there is a material misstatement therein, we are 
The volume of meal kits sold and the receipt of cash in advance 
required to communicate the matter to those charged with governance and, if uncorrected, to take 
of delivery increases the likelihood that revenue is recorded in the 
appropriate action to bring the matter to the attention of users for whom our auditor’s report was 
incorrect period.
prepared. 
Disclosures in relation to the Group’s revenue are included in 
Note 1 to the consolidated financial statements. 
Those charged with governance responsibilities for the financial statements 

In obtaining sufficient appropriate audit evidence, we: 
 • used data analytical techniques to assess the correlation 

 • analysed credit notes issued subsequent to balance date to 
assess whether these indicated that revenue was incorrectly 
recognised in the 2023 financial year.

 • assessed the appropriateness of the deferred revenue balance 
at year end by reference to deliveries subsequent to balance 
date.

 • considered the adequacy of the associated disclosures in the 

 • validated a sample of cash receipts related to revenue 

between revenue, deferred revenue and cash.

consolidated financial statements.

transactions.

process.

In obtaining sufficient appropriate audit evidence, we: 
 • understood the Group’s goodwill impairment assessment 

Those charged with Governance are responsible, on behalf of the entity, for the preparation and fair 
GOODWILL AND BRAND INTANGIBLE ASSETS’ IMPAIRMENT ASSESSMENT
presentation of the financial statements in accordance with Public Benefit Entity Standards Reduced 
How our audit addressed the key audit matter
Why significant
Disclosure Regime, and for such internal control as those charged with governance determine is 
necessary to enable the preparation of financial statements that are free from material misstatement, 
At 31 March 2023 the Group recorded indefinite useful life 
intangible assets, being goodwill and brand intangible assets, with 
whether due to fraud or error. 
a combined value of $82 million.  These comprise 76% of the 
Group’s total assets. 
In preparing the financial statements, those charged with governance are responsible for assessing on 
The value-in-use of the Group’s cash generating unit (“CGU”) 
behalf of the entity the Foundation’s ability to continue as a going concern, disclosing, as applicable, 
is determined by management each reporting period by an 
matters related to going concern and using the going concern basis of accounting unless those charged 
impairment model that requires significant judgement and estimation 
in respect of forecast cash flows, discount rate and terminal growth 
with governance either intend to liquidate the Foundation or cease operations, or have no realistic 
rate assumptions. Changes in certain assumptions can lead to 
alternative but to do so.  
significant changes in the assessment of the value-in-use. 
Disclosures regarding the Group’s key assumptions adopted and 
Auditor’s responsibilities for the audit of the financial statements  
sensitivity to reasonably possible changes in those key assumptions 
are included in note 10 of the consolidated financial statements.
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are 
free from material misstatement, whether due to fraud or error, and to issue an auditor’s report that 
includes our opinion. Reasonable assurance is a high level of assurance but is not a guarantee that an 
 • considered the accuracy of previous Group cash flow 
audit conducted in accordance with International Standards on Auditing (New Zealand) will always detect 
a material misstatement when it exists. Misstatements can arise from fraud or error and are considered 
material if, individually or in the aggregate, they could reasonably be expected to influence the economic 
decisions of users taken on the basis of these financial statements. 

 • assessed the Group’s determination of CGUs based on our 
understanding of the nature of the Group’s business and 
considered whether management’s assessment of a single CGU 
was appropriate.

 • challenged the reasonableness of management’s forecast cash 
flows, including by comparing them to historic results and the 
Board’s approved budget.

forecasting to inform our evaluation of forecasts included in the 
impairment model. 

 • involved our business valuation specialists to assess the terminal 

 • determined the appropriateness of using a discounted cash 

 • tested the discounted cash flow model for mathematical 

flow methodology to assess value in use.

growth and discount rates applied.

accuracy.

 • challenged the assumptions and judgements used by 

A further description of our responsibilities for the audit of the financial statements is located at the 
External Reporting Board website: https://www.xrb.govt.nz/standards-for-assurance-
practitioners/auditors-responsibilities/audit-report-8/. This description forms part of our auditor’s report. 

 • evaluated the adequacy of the related financial statement 

management by performing sensitivity analysis in relation to the 
discount rate, terminal growth rate and forecast cash flows to 
consider the potential impact of changes in these assumptions.

disclosures.

Chartered Accountants 
Auckland 
27 September 2019 

A member firm of Ernst & Young Global Limited 

55

 
 
 
 
MY FOOD BAG GROUP LIMITED ANNUAL REPORT 2023

Independent Auditor’s Report (continued)
FOR THE YEAR ENDED 31 MARCH 2023

Information other than the financial statements and auditor’s report 

Those charged with governance are responsible for the Annual Report, which includes information other 
than the financial statements and auditor’s report which is expected to be made available to us after the 
date of this auditor’s report.  
INFORMATION OTHER THAN THE FINANCIAL STATEMENTS AND AUDITOR’S REPORT
Our opinion on the financial statements does not cover the other information and we do not express any 
The directors of the Company are responsible for the annual report, which includes information other than the consolidated financial 
statements and auditor’s report. 
form of assurance conclusion thereon. 

Our opinion on the consolidated financial statements does not cover the other information and we do not express any form of 
In connection with our audit of the financial statements, our responsibility is to read the other 
assurance conclusion thereon.
information and, in doing so, consider whether the other information is materially inconsistent with the 
In connection with our audit of the consolidated financial statements, our responsibility is to read the other information and, in doing 
financial statements or our knowledge obtained during the audit, or otherwise appears to be materially 
so, consider whether the other information is materially inconsistent with the consolidated financial statements or our knowledge 
misstated. 
obtained during the audit, or otherwise appears to be materially misstated.

If, based upon the work we have performed, we conclude that there is a material misstatement of this other information, we are 
When we read the Annual Report, if we conclude that there is a material misstatement therein, we are 
required to report that fact. We have nothing to report in this regard.
required to communicate the matter to those charged with governance and, if uncorrected, to take 
appropriate action to bring the matter to the attention of users for whom our auditor’s report was 
DIRECTORS’ RESPONSIBILITIES FOR THE FINANCIAL STATEMENTS
prepared. 
The directors are responsible, on behalf of the entity, for the preparation and fair presentation of the consolidated financial statements 
in accordance with New Zealand Equivalents to International Financial Reporting Standards and International Financial Reporting 
Those charged with governance responsibilities for the financial statements 
Standards, and for such internal control as the directors determine is necessary to enable the preparation of financial statements that 
Those charged with Governance are responsible, on behalf of the entity, for the preparation and fair 
are free from material misstatement, whether due to fraud or error.
presentation of the financial statements in accordance with Public Benefit Entity Standards Reduced 
In preparing the consolidated financial statements, the directors are responsible for assessing on behalf of the entity the Group’s 
Disclosure Regime, and for such internal control as those charged with governance determine is 
ability to continue as a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis 
necessary to enable the preparation of financial statements that are free from material misstatement, 
of accounting unless the directors either intend to liquidate the Group or cease operations, or have no realistic alternative but to 
whether due to fraud or error. 
do so. 

In preparing the financial statements, those charged with governance are responsible for assessing on 
AUDITOR’S RESPONSIBILITIES FOR THE AUDIT OF THE FINANCIAL STATEMENTS 
behalf of the entity the Foundation’s ability to continue as a going concern, disclosing, as applicable, 
Our objectives are to obtain reasonable assurance about whether the consolidated financial statements as a whole are free 
matters related to going concern and using the going concern basis of accounting unless those charged 
from material misstatement, whether due to fraud or error, and to issue an auditor’s report that includes our opinion. Reasonable 
with governance either intend to liquidate the Foundation or cease operations, or have no realistic 
assurance is a high level of assurance, but is not a guarantee that an audit conducted in accordance with International Standards on 
alternative but to do so.  
Auditing (New Zealand) will always detect a material misstatement when it exists. Misstatements can arise from fraud or error and 
are considered material if, individually or in the aggregate, they could reasonably be expected to influence the economic decisions 
Auditor’s responsibilities for the audit of the financial statements  
of users taken on the basis of these consolidated financial statements.

A further description of the auditor’s responsibilities for the audit of the financial statements is located at the External Reporting 
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are 
Board’s website: https://www.xrb.govt.nz/standards-for-assurance-practitioners/auditors-responsibilities/audit-report-1/. 
free from material misstatement, whether due to fraud or error, and to issue an auditor’s report that 
This description forms part of our auditor’s report.
includes our opinion. Reasonable assurance is a high level of assurance but is not a guarantee that an 
audit conducted in accordance with International Standards on Auditing (New Zealand) will always detect 
The engagement partner on the audit resulting in this independent auditor’s report is Brent Penrose.
a material misstatement when it exists. Misstatements can arise from fraud or error and are considered 
material if, individually or in the aggregate, they could reasonably be expected to influence the economic 
decisions of users taken on the basis of these financial statements. 

A further description of our responsibilities for the audit of the financial statements is located at the 
External Reporting Board website: https://www.xrb.govt.nz/standards-for-assurance-
Chartered Accountants
practitioners/auditors-responsibilities/audit-report-8/. This description forms part of our auditor’s report. 
Auckland

18 May 2023

Chartered Accountants 
Auckland 
27 September 2019 

A member firm of Ernst & Young Global Limited 

56

EY Sig.pdf   1   19/05/21   2:22 PM 
 
 
 
Other Information 

Non-GAAP  
Financial Information 

Corporate Governance  
Statement 

Other Disclosures 

Directory 

Key Dates 

OTHER INFORMATION

58

59

71

79

79

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MY FOOD BAG GROUP LIMITED ANNUAL REPORT 2023
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MY FOOD BAG GROUP LIMITED ANNUAL REPORT 2023

Non-GAAP Financial Information

The reconciliation of net profit after tax to earnings before interest, tax and depreciation and amortization (EBITDA) is shown below.

NZ$000
Net profit after tax
Add: Tax
Net profit before tax
Add: Depreciation and amortisation
Add: Net financing costs
EBITDA

The reconciliation of revenue to gross margin and contribution margin is shown below.

NZ$000
Revenue
Less: Cost of goods sold
Gross margin
Less: Assembly and distribution costs
Contribution margin

2023
7,850
3,153
11,003
5,745
1,418
18,166

2023
175,694
(90,725)
84,969
(43,594)
41,375

2022
20,007
7,800
27,807
5,121
1,039
33,967

2022
193,954
(98,480)
95,474
(42,802)
52,672

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OTHER INFORMATION

Corporate Governance Statement 

The Board of My Food Bag Group Limited (Company) and its subsidiary (collectively, My Food Bag) are responsible for the overall 
management of My Food Bag and aim to promote and achieve high standards of corporate governance, consistent with the size 
and nature of My Food Bag’s operations. 

The objective of strong corporate governance at My Food Bag is to lay the foundation for a culture that is open, transparent and 
inclusive, and which develops capability, seeks out new opportunities and drives good decision making, in turn creating long-term, 
sustainable value for shareholders. 

This Corporate Governance Statement provides an overview of My Food Bag’s current corporate governance framework, which is 
structured in alignment with the NZX Corporate Governance Code (NZX Code) and discloses the extent to which My Food Bag has 
followed the recommendations in the NZX Code. The Board’s view is that (unless specifically stated) My Food Bag complies in all 
material respects with the principles and recommendations set out in the NZX Code. 

For the purposes of this Corporate Governance Statement, My Food Bag has continued to report against the NZX Code published 
as at 17 June 2022. As required by the NZX Listing Rules, My Food Bag will transition to the new NZX Code on and from 1 April 
2023 and report against that NZX Code in its next Annual Report. 

This statement was approved by the Board on 18 May 2023 and is current as at that date. 

Principle 1 – Code of Ethical Behaviour

“Directors should set high standards of ethical behaviour, model this behaviour and hold management accountable for these 
standards being followed throughout the organisation.”

CODE OF ETHICS
My Food Bag expects its people to behave ethically and act with integrity. It has adopted a written Code of Ethics with which all 
of its Directors and employees are required to comply. This Code does not include an exhaustive list of what is or is not acceptable 
behaviour at My Food Bag – rather, it is intended to facilitate decisions and promote ethical standards that are consistent with 
My Food Bag’s business standards, reputation, objectives and legal obligations.

The Code of Ethics (taken together with My Food Bag’s other internal policies and charters) includes the content specified in 
Recommendation 1.1 of the NZX Code and will be reviewed by the Board at least every two years. It is currently structured to 
include certain fundamental requirements for ethical behaviour generally, alongside a number of more targeted areas, including the 
management of conflicts of interest, protection of My Food Bag’s assets and information, reporting of unlawful or unethical behaviour, 
confidentiality and pursuit of corporate opportunities. The Code of Ethics was last updated on 27 March 2023. 

The Code of Ethics is readily available to all employees at My Food Bag. In addition, every new Director and employee of My Food 
Bag is provided with a copy of the Code of Ethics as part of their induction to the business. Any breaches of the Code of Ethics are 
required to be addressed promptly, dealt with consistently and handled by senior management and/or the Board, as appropriate. 
The reporting of breaches of the Code of Ethics is encouraged and the steps for doing so are set out in the Code and My Food 
Bag’s separate Whistleblowing Policy. In FY23, My Food Bag enhanced its whistleblowing processes to enable employees to 
anonymously report suspected wrongdoing through a third party service provider. 

The Code of Ethics is available to view on the My Food Bag investor website. 

SECURITIES TRADING POLICY
My Food Bag has a Securities Trading Policy that details the Company’s trading policy and guidelines, including the restrictions 
on trading in the Company’s securities. It applies to all Directors, employees and contractors of My Food Bag. The requirements 
imposed by the policy are separate from, and in addition to, the legal prohibitions on insider trading. 

The Securities Trading Policy places additional restrictions on certain “restricted persons” which includes the Directors, the Chief 
Executive Officer (CEO), the members of the Senior Leadership Team and their direct reports. These restricted persons are generally 
prohibited from trading in the Company’s securities during prescribed “blackout” periods. Outside of these blackout periods, the 
restricted persons are generally permitted to trade with the prior written consent of the Chief Financial Officer (CFO) (and subject 
always to compliance with underlying insider trading laws). 

The Securities Trading Policy is available to view on the My Food Bag investor website. 

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Principle 2 – Board Composition and Performance

“To ensure an effective board, there should be a balance of independence, skills, knowledge, experience and perspectives.”

BOARD CHARTER
The role of the Board is to provide overall strategic direction to My Food Bag and effective management for the purpose of protecting 
and enhancing the value of My Food Bag and its assets. The Board has legal responsibility for managing the business and affairs 
of the Company, which, in practice, is substantially achieved through delegation to the CEO, who is charged with the day-to-day 
operational leadership and management of the business (and who subdelegates certain functions to other members of the Senior 
Leadership Team, subject to certain limitations and qualifications).

The Board operates under a written Board charter, which sets out the role, responsibilities, composition, structure and approach of 
the Board. The charter provides guidance for the effective oversight and monitoring of the operational management of My Food 
Bag on behalf of shareholders, employees and other stakeholders. The charter distinguishes and discloses the respective roles and 
responsibilities of the Board and management – in this regard, Directors are generally free to discuss business matters with the Senior 
Leadership Team, but they are expected to respect the distinction between Board and management responsibilities. 

A copy of the Board charter is available to view on the My Food Bag investor website. 

NOMINATION AND APPOINTMENT OF DIRECTORS 
The appointment of directors to the Board is principally governed by the Companies Act 1993, the Company’s constitution and the NZX 
Listing Rules. The Board has delegated to the Nomination and Remuneration Committee the responsibility to make recommendations to 
the Board for nomination as members of the Board and its committees and the terms, if any, of such membership. 

This Committee is governed by its own written charter. It is responsible for identifying individuals believed to be qualified to become 
Board members, and to recommend to the Board the nominees to stand for election as directors at the annual shareholders’ meeting. 
If a casual vacancy arises, the Committee recommends to the Board an individual to fill such vacancy. In nominating candidates, the 
Committee may consider a range of factors and attributes, including any terms of reference for the Directors from time to time. The 
Committee is also responsible for reviewing nominations from shareholders and providing recommendations to the Board in respect of 
such nominations. 

The Company enters into written agreements with each of its Directors establishing the terms and conditions of their appointment, 
including in relation to their duties, term of appointment (subject to shareholder approval) and expectations of the role and 
remuneration. In addition, the Company indemnifies and arranges insurance for its Directors in accordance with applicable laws for 
certain claims which may be brought against them as directors.

Under the NZX Listing Rules, a director must not hold office (without re-election) past the third annual shareholders’ meeting following 
that director’s appointment or three years, whichever is longer. From time to time certain Directors may also retire early and seek 
reappointment at an annual shareholders’ meeting so as to effectively stagger the appointment of directors and preserve continuity by 
avoiding a scenario where all or a majority of the Directors are required to retire at the same meeting. This occurred during FY23, with 
the Chair, Tony Carter, voluntarily retiring early and standing for re-election at the annual shareholders’ meeting.

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Corporate Governance Statement (continued)MY FOOD BAG GROUP LIMITED ANNUAL REPORT 2023

MY FOOD BAG GROUP LIMITED ANNUAL REPORT 2023
OTHER INFORMATION

DIRECTORS
The Board currently comprises six Directors: an independent Chair, Tony Carter; four independent non-executive Directors, Sarah 
Hindle, Jen Bunbury, Jon Macdonald and Mark Powell; and one non-executive Director, Cecilia Robinson. A profile highlighting the 
experience of each Director, including his or her length of service with My Food Bag, is available on My Food Bag’s website and 
included in the Board of Directors section of the Annual Report.

Directors are chosen for their corporate leadership skills, professional backgrounds, experience and expertise. The right blend of 
skills and experience, combined with a diversity of perspectives, is crucial for the Board to be able to create value for My Food Bag’s 
shareholders over the long term. The current balance of skills, experience, tenure and diversity on the Board is summarised below:

Experience

Skills

Board skills, experience,  
tenure and diversity

Banking and finance 
Legal and regulatory 
Technology
Consumer business
Grocery and meal kits
Investment and M&A
Health

Financial acumen
Governance and compliance
Strategy and risk
Grocery supply chain and logistics
Customer experience and agri-tech
E-commerce
Investor relations
Entrepreneurship

Tenure

More than 4 years*

Diversity

2 to 4 years

Less than 2 years

Female

Male

1

4

1

50%

50%

Directors are encouraged (but not required) to hold shares in the Company in order to more strongly align their interests with the 
interests of shareholders. All Directors currently own shares (either directly or through a related entity or trust), and those relevant 
interests are included in the Other Disclosures section of the Annual Report. 

* Includes the period during which Cecilia Robinson was a director of My Food Bag prior to the Initial Public Offering in 2021.

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ATTENDANCE AT BOARD AND COMMITTEE MEETINGS
For the year ended 31 March 2023 

Board meetings 
available to 
attend

Number 
attended

ARC1 meetings 
available to 
attend

Number 
attended

NRC2 meetings 
available to 
attend

Number  
attended

MC3 meetings 
available to 
attend

Number 
attended

Chris Marshall

Tony Carter

Jon Macdonald

Sarah Hindle

Jen Bunbury

Cecilia Robinson

Mark Powell

6

13

13

13

13

7

5

6

13

13

13

13

7

5

2

4

4

4

4

2

2

2

3

4

4

4

2

2

1

3

3

3

3

2

2

1

3

3

3

3

2

2

-

-

-

3

-

3

3

-

-

-

3

-

3

3

During FY23, members of the Board also provided more informal oversight and strategic support to management at different times, 
for example, in response to recent extreme weather events.

DIVERSITY
My Food Bag aims to cultivate an environment where all of its people enjoy coming to work and contributing to the collective 
success of the business. It is committed to creating an open workplace where every team member is welcomed, supported and 
inspired, and where diversity is celebrated at all levels of the business. To do this, My Food Bag actively seeks to remove perceived 
or tangible barriers to becoming part of the My Food Bag team and provides equal opportunities based on performance 
and potential.

My Food Bag has a written Inclusion and Diversity Policy that is available on the My Food Bag investor website. The guiding 
principles of this policy include to: encourage diversity throughout the workforce; create a flexible and inclusive work environment; 
leverage diversity of thought and individuality; ensure the behaviour of My Food Bag’s leaders reflects its values; attract and retain 
talented people; and maintain a zero tolerance for bullying and harassment. This policy will be reviewed by the Board as required 
and at least every two years. 

Diversity and inclusion has been a hallmark of My Food Bag’s values since its inception, reflecting the values and expectations of the 
founders of the business. These values are formalised in the written policy. The Board is generally comfortable with My Food Bag’s 
core statistics with regards to diversity and inclusion, albeit it recognises there are always opportunities to further improve My Food 
Bag’s workplace, including through new programmes and initiatives designed to target particular aspects of diversity and inclusion. 

In FY23, as part of a broader focus on people and culture, My Food Bag advanced its position on diversity and inclusion through 
an initial focus on gender. My Food Bag reviewed the gender pay gap for all of its permanent employees and, at March 2023, 
the median gender pay gap was 12.77%. My Food Bag intends to continue to focus on improving the pay equity position through 
annual remuneration reviews and its recruitment processes. In collaboration with the Board, My Food Bag has identified a number 
of initiatives to support gender diversity and inclusion, including: maintaining a 40/40/20 gender balance at both the Board and 
Senior Leadership Team level (meaning 40% women, 40% men and 20% open), reducing the gender pay gap, and establishing 
a Diversity and Inclusion team to enable targeted programs of activity to increase belonging and equity. A further update on these 
diversity and inclusion initiatives, including any formal measurable objectives adopted, will be provided in next year’s Annual Report 
(or other corporate governance reporting).

1. Audit and Risk Committee.

2. Nomination and Remuneration Committee. 

3. Marketing Committee. This committee was established part-way through FY23. 

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Corporate Governance Statement (continued)MY FOOD BAG GROUP LIMITED ANNUAL REPORT 2023

MY FOOD BAG GROUP LIMITED ANNUAL REPORT 2023
OTHER INFORMATION

The Board recognises that gender is one important and commonly reported measure of diversity. The gender composition at 
My Food Bag as at the last two balance dates is set out in the table below. 

Directors

Officers2

Other employees

Total

20221, 3

20231, 3

Female

Male

Female

Male

2

4

130

136

3

4

88

95

3

4

121

128

3

3

90

96

DIRECTOR TRAINING
On appointment, all Directors receive a comprehensive induction from the business to familiarise themselves with My Food Bag’s 
management and operations. Under its charter, the Board has also committed to ensure that new Directors are appropriately 
introduced to My Food Bag’s management and business, are acquainted with relevant industry knowledge and receive all 
appropriate papers, policies and documents to enable them to discharge their duties effectively. Visits to specific operations of the 
business are arranged, when appropriate, and reports and presentations from management are incorporated into the Board meeting 
schedule on a regular basis.

More generally, Directors are expected to maintain appropriate levels of financial, legal and industry understanding, and are 
encouraged to take responsibility for their own professional development, including by attending relevant courses or conferences 
and through membership of industry bodies such as the NZ Institute of Directors. Each Director is also entitled to access Company 
information and to seek independent advice in respect of their role as a Director should the need arise.

BOARD PERFORMANCE
The Board has committed to critically evaluate its own performance and the performance of individual Directors every two years 
(as well as to review My Food Bag’s key policies and charters). In addition, the Chair of the Audit and Risk Committee reviews that 
Committee’s performance at least every two years and is required to report her findings to the Board. 

The Nomination and Remuneration Committee is tasked with making recommendations to the Board to ensure that adequate 
procedures are in place to review the performance of the Board as a whole, its Committees and the contributions of Directors. 

Open and constructive discussion is encouraged at all Board and Committee meetings to ensure decisions are taken that benefit from 
the diverse range of skills, experiences and perspectives of Directors – in this regard, each Director is expected to fully participate in 
meeting discussions, having read all Board and briefing papers provided. 

INDEPENDENCE
The Board currently comprises six Directors. All Directors are non-executive Directors. The Board has considered which of the 
Directors are independent Directors for the purposes of the NZX Listing Rules and has determined that, as at 18 May 2023 (the date 
of this corporate governance statement), five Directors are independent Directors, including the Chair and the Chair of the Audit and 
Risk Committee. The independent Directors are Tony Carter, Jen Bunbury, Jon Macdonald, Mark Powell and Sarah Hindle. Cecilia 
Robinson is not considered to be independent at this time due to her long association with My Food Bag, including as co-founder.

The positions of Chair of the Board and CEO of My Food Bag are held by different people. 

The Board’s standards for determining independence of Directors includes the non-exhaustive factors set out in Recommendation 
2.4 of the NZX Code, and requires the Board to ultimately assess whether a Director’s interest, position, association or relationship 
might interfere, or might reasonably be seen to interfere, with that Director’s capacity to bring an independent judgment to bear on 
issues before the Board, to act in the best interests of the Company and to represent its shareholders generally. The Board assesses 
the independence of Directors on their appointment and at least annually thereafter. If there is a change in the Board’s determination, 
it will be announced to the market.

1. As at 31 March in each year.

2.  In accordance with NZX Listing Rule 3.8.1(c), an “Officer” for this purpose means a person who is concerned or takes part in the management of an issuer and reports directly to the 

Board or a person who reports to the Board. In My Food Bag’s circumstances, this category of person comprises members of the Senior Leadership Team.

3. Directors, officers and other employees are also given the option to elect to not specify their gender or to identify as gender diverse.

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The Company maintains an Interests Register. Any Director who is interested in a transaction with the Company must immediately 
disclose to the Board the nature, monetary value and extent of that interest. A Director who is interested in a transaction may attend 
and participate at a Board meeting at which the transaction is discussed, but may not be counted in the quorum for that meeting or 
vote in respect of the transaction, unless it is one in respect of which Directors are expressly required by the Companies Act 1993 
to sign a certificate. The particulars of entries made in My Food Bag’s Interests Register during FY23 are included in the Other 
Disclosures section of the Annual Report.

Principle 3 – Board Committees

“The board should use committees where this will enhance its effectiveness in key areas, while still retaining board responsibility.”

AUDIT AND RISK COMMITTEE
The Company has an Audit and Risk Committee which operates under its own written charter. The members of the Audit and Risk 
Committee are currently the same as the Board, except that the Chair of the Audit and Risk Committee is Jen Bunbury who has a 
background in financial services and was previously the Chief Financial Officer of a large NZX-listed company. Like the Board, the 
Audit and Risk Committee is majority independent and comprises solely non-executive Directors of the Company. 

The Committee may, in its discretion, invite the Company’s external auditors (currently Ernst & Young), CEO, CFO, Financial 
Controller and others, as appropriate, to attend committee meetings. The Committee meets formally at least three times a year, 
including in the lead up to the release of half-year and annual financial results. 

NOMINATION AND REMUNERATION COMMITTEE
The Company has a combined Nomination and Remuneration Committee which operates under its own written charter. The 
members of the Nomination and Remuneration Committee are currently the same as the Board, and the Chair of this Committee is 
Jon Macdonald. Like the Board, the Nomination and Remuneration Committee is majority independent and comprises solely non-
executive Directors of the Company. 

The primary responsibilities of the Nomination and Remuneration Committee include to identify and make recommendations to the 
Board in respect of Director nominations (including casual vacancies and composition of Committees), to review and recommend to 
the Board appropriate remuneration of non-executive Directors, and to review and approve annually the remuneration strategy for 
My Food Bag, including specific responsibilities in relation to the CEO and his direct reports. 

Management is only invited to attend meetings of the Nomination and Remuneration Committee at the invitation of the Committee. 
The Committee meets formally at least three times a year.

OTHER COMMITTEES
During FY23, the Board established a Marketing Committee as a standing committee designed to have greater oversight over, and 
input into, My Food Bag’s marketing strategy and execution. The Chair of the Marketing Committee is Cecilia Robinson and the other 
two members are Mark Powell and Sarah Hindle. 

The Board does not consider that it is necessary at this time to establish any other standing committees. However, from time to time 
the Board may seek to establish ad hoc or special purpose committees to examine, or have the delegated authority to deal with, 
specific issues.

TAKEOVER PROTOCOLS
The Board has established detailed takeover protocols to assist My Food Bag to prepare for, and to respond to, any unsolicited 
approaches or proposals it may receive in relation to a takeover. These protocols would help to inform the Board of their roles and 
responsibilities with respect to any approach or proposal, assist the Board and its advisers in developing and executing a response 
strategy, and act as a basic guide on the process for any takeover offer. These protocols include the option of forming a committee to 
investigate and consider the approach or proposal, with that committee to be comprised of Directors who are independent and not 
interested in the relevant approach. 

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MY FOOD BAG GROUP LIMITED ANNUAL REPORT 2023
OTHER INFORMATION

Principle 4 – Reporting and Disclosure

“The board should demand integrity in financial and non-financial reporting, and in the timeliness and balance of corporate disclosures.”

CONTINUOUS DISCLOSURE
My Food Bag is committed to ensuring that all investors have equal, full and timely access to material information about the 
Company that is accurate, balanced, meaningful and consistent. 

The Company has established a written Continuous Disclosure Policy which sets out the internal principles and processes designed to 
ensure that the Company complies with the continuous disclosure obligations under the Financial Markets Conduct Act 2013 and the 
NZX Listing Rules. The Board has adopted this policy and it applies to all members of the Board as well as senior managers, officers, 
employees and contractors of, and secondees to, My Food Bag. Directors formally consider at each Board meeting whether there is 
material information which should be disclosed to the market to comply with the Company’s continuous disclosure obligations. 

The Continuous Disclosure Policy is available to view on the My Food Bag investor website. 

CHARTERS AND POLICIES
Information about My Food Bag’s corporate governance framework (including its Code of Ethics, Board and Committee Charters, 
Securities Trading Policy and other key governance policies) is available to view on the My Food Bag investor website at https://
investors.myfoodbag.co.nz/investor-centre/. 

REPORTING

Financial reporting
My Food Bag publishes its half-year and audited full-year financial statements that are prepared in accordance with the relevant 
financial reporting standards. The audited full-year financial statements for FY23 are included in this Annual Report. 

The Audit and Risk Committee oversees the quality and integrity of external financial reporting including the accuracy, completeness 
and timeliness of financial statements. The Committee is committed to providing balanced, clear and objective financial reporting. It 
reviews half-year and annual financial statements and makes recommendations to the Board concerning accounting policies, areas 
of judgment, compliance with accounting standards, stock exchange and legal requirements, and the results of the external audit. 

Non-financial reporting
Non-financial information is included throughout this Annual Report, including in relation to My Food Bag’s general environmental 
and social sustainability factors and practices. For more information, refer to the Environmental, Social and Governance section of 
this Annual Report. 

My Food Bag recognises the opportunity to further formalise its sustainability framework and to put in place a clear set of 
operational or non-financial targets which are aligned with My Food Bag’s strategy, values and reputation. As part of this, My Food 
Bag has begun preparing for the new mandatory climate-related disclosure regime that will be introduced from FY24 and is in the 
process of obtaining verification of its FY22 carbon footprint, which will be the base year for its carbon action plan. 

Principle 5 – Remuneration

“The remuneration of directors and executives should be transparent, fair and reasonable.”

DIRECTORS’ REMUNERATION
Shareholders fix the total remuneration available for Directors. The current director fee pool limit is $600,000 per annum, which was 
approved by the shareholders on 14 January 2021 and is to be divided among the non-executive Directors as they see fit. Directors 
are entitled to be reimbursed for all reasonable travel, accommodation and other expenses incurred by them in connection with their 
attendance at Board or shareholder meetings, or otherwise in connection with the Company’s business. No additional fees are paid 
to any Director for their role on any Board Committee. 

The Directors do not receive any performance- or equity-based remuneration. This reflects the differences in the role of the Directors, 
which is to provide oversight and strategic direction, and the role of management, which is to operate the business and execute My 
Food Bag’s strategy.

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The actual remuneration of Directors of the Company in respect of FY23 is included in the Other Disclosures section of the 
Annual Report. 

REMUNERATION POLICY
The Nomination and Remuneration Committee is responsible for reviewing and recommending to the Board appropriate 
remuneration for the non-executive Directors. Where appropriate, the Board will consider advice of independent remuneration 
consultants when setting remuneration levels and other relevant factors when recommending Directors’ fees to shareholders. The 
Board will not be seeking any increase in the current fee pool limit of $600,000 at the upcoming annual shareholders’ meeting.

My Food Bag has a Remuneration Policy that provides a framework for setting and reviewing remuneration arrangements for the 
officers of My Food Bag. This policy is administered by the Nomination and Remuneration Committee. The Committee may seek 
external advice on remuneration matters as it deems appropriate and will make recommendations to the Board in regard to the 
CEO’s contractual arrangements, including remuneration. The Committee may also endorse the CEO’s recommendations on the total 
remuneration packages for his direct reports and the company generally. 

When setting remuneration, My Food Bag has regard to market remuneration, taking into account the complexity of the business itself, 
and also carefully considers the scale and complexity of the role and its performance requirements and expectations. 

In respect of FY23, the remuneration of the CEO and other members of the Senior Leadership Team included a mix of fixed and 
variable components, summarised as follows:

•  Fixed remuneration – this included the relevant employee’s base salary and any direct cash or non-cash benefits 
(e.g. KiwiSaver contributions and other fringe benefits such as discounted My Food Bag meal kits and car parks).

•  Short term variable remuneration – members of the Senior Leadership Team (and certain other senior employees) were 

eligible to participate in a short-term incentive plan (STI), a recurring plan which rewards achievement against prescribed 
performance measures. Eligibility was determined by the Board and the CEO. Each participating employee’s STI was valued 
at 20% of their base salary (or 15% for invitees that are not part of the Senior Leadership Team), with a pay-out range of up to 
150% in circumstances of outperformance against the agreed targets. 

In FY23, the performance measures were based on company performance. These targets were not met and no STI was paid to 
employees in respect of FY23. The STI that will operate in respect of FY24 is based 60% on company performance and 40% on 
individual performance. 

CEO eligibility to participate in the STI varies. The CEO will be eligible to participate in the STI that will operate in respect of 
FY24. The CEO STI is valued at 40% of base salary. Pay-out is based 80% on company performance and 20% on individual 
performance, with a pay-out range of up to 150% in circumstances of outperformance against performance measures.

•  Long term variable remuneration – members of the Senior Leadership Team (and certain other senior employees) were 

invited to participate in My Food Bag’s long term incentive plan (LTI) which operated for the first time in FY23. This LTI is a 
performance share rights plan and aims to: (1) assist in the reward and retention of eligible employees; (2) drive longer-term 
business performance; and (3) align the interests of eligible employees with the interests of shareholders. The vesting criteria for 
grants made in FY23 (excluding the CEO) is 50% based solely on retention over the two-year vesting period and 50% based 
on retention and the achievement of a relative total shareholder return performance hurdle over the vesting period. The value of 
the initial grants was between 20% and 30% of base salary for each participant, depending on the job grading of the eligible 
employee. The grant made to the CEO is 100% performance based.

A breakdown of employees of My Food Bag, not being Directors of the Company, who received remuneration and other benefits in 
their capacity as employees that exceeded $100,000 during FY23 is included in the Other Disclosures section of this Annual Report. 
The remuneration arrangements in relation to the CEO (Mark Winter) and the former CEO (Kevin Bowler) are also included in that 
section of the Annual Report for the purposes of Recommendation 5.3 of the NZX Code. 

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MY FOOD BAG GROUP LIMITED ANNUAL REPORT 2023
OTHER INFORMATION

MY FOOD BAG’S EMPLOYEE SHARE OWNERSHIP SCHEME
In the course of the review of My Food Bag’s remuneration framework, the Board identified an opportunity to establish an inclusive 
employee share ownership scheme (ESOS) targeted at all permanent employees (other than those participating in the LTI) working 
at least 30 hours per week. The purpose of the ESOS is to assist My Food Bag to reward and retain employees. The ESOS operates 
in a similar manner to the LTI, except that the vesting criteria for the share rights granted under the ESOS is solely retention over the 
two-year vesting period. 

An initial grant of share rights under the ESOS was made to eligible employees in June 2022. The value of the grant for each 
employee was $3,000 (or $1,500 for those who participated in the catch-up grant in December 2022). 

In the current economic environment, the Board has made the decision to suspend the ESOS in FY24 and prioritise other aspects of 
remuneration and benefits. 

Principle 6 – Risk Management

“Directors should have a sound understanding of the material risks faced by the issuer and how to manage them. The board should 
regularly verify that the issuer has appropriate processes that identify and manage potential and material risks.”

RISK MANAGEMENT FRAMEWORK
My Food Bag is committed to the process of identifying and mitigating material risks and has systems, policies and procedures in 
place to manage risks and to protect My Food Bag and its employees, customers, shareholders and other stakeholders. While no 
risk management system is infallible, the overriding objective at My Food Bag is to make sure that at all times material risks are 
appropriately identified and managed within acceptable levels.

The Board is ultimately responsible for endorsing My Food Bag’s risk management framework and policies, monitoring compliance, 
reviewing risk registers, considering advice and recommendations made by the Audit and Risk Committee and, where appropriate, 
responding to serious risk incidents. 

The CEO and other members of the Senior Leadership Team are required to review, approve and take ownership of the day-to-day 
management and operation of My Food Bag’s risk management framework and associated policies and procedures. This includes 
identifying new risks within each senior employee’s area of responsibility, allocating “risk owners” to each risk, maintaining a risk 
register, undertaking periodic risk assessments and preparing appropriate risk mitigation plans or controls. This risk management 
framework is embedded into My Food Bag’s processes, including the annual planning and budgeting processes, project 
management, procurement and reporting.

As a general rule, different risks will have different risk treatments depending on the severity and nature of the risk – these risk 
treatments include avoidance, mitigation, acceptance and transfer (e.g. through insurance or contract). 

The Board is provided with updates from the Senior Leadership Team at least every quarter, including an update on any new risks 
identified, the status of any risk incidents that have occurred (or are heightened or emerging) and the adequacy of any action plans 
and controls. More generally, risk owners report any risk incidents that have occurred (or are heightened) (including new risks that 
have emerged) to the Senior Leadership Team as soon as practicable so that they can consider how best to manage or control 
that risk. If the matter escalated is material, it will be promptly reported to the Board. At the same time, the CFO and the Board will 
consider whether any disclosure is required to the market under the Company’s continuous disclosure obligations. From time to time 
the business will simulate an event that causes disruption to its operations and use that as an opportunity to test and refine its controls. 

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PRINCIPAL BUSINESS RISKS AND KEY STRATEGIES TO MITIGATE 
My Food Bag is focused on the principal risks across its business as outlined in the table below. These risks are dynamic and in 
the future the importance or extent of each risk may change, or new risks and uncertainties may materialise, owing to changes in 
economic or environmental conditions, the regulatory environment and other factors (e.g. more frequent extreme weather events). For 
the purposes of this Annual Report and Recommendation 6.1 of the NZX Code, a high-level description of these principal business 
risks is provided below.1 

Area

Food safety 

Description of risk

Key strategies to mitigate 

Customers could become unwell as a result 
of eating our products (e.g. where products 
contain foreign objects or harmful bacteria). 
We may have to withdraw products. Our 
reputation could be impacted and we may face 
other regulatory consequences.

IT and data security 

Access to our IT systems could be impacted (e.g. 
by a cyber-attack) and we may be unable to 
communicate with our customers or suppliers 
effectively. This could impact our ability to 
accept orders or fulfil our commitments. 

Product assembly 

Product assembly could be disrupted by 
an event (e.g. fire, power outage or lack of 
availability of temporary labour). This could 
result in us being late or unable to deliver to 
customers, which could lead to refunds, credits 
or cancelled subscriptions. 

We have strict and thorough procedures in place 
for food handling and safety. These include inward 
checks of ingredients, monitoring cold chain settings, 
removal of damaged products, maintenance of 
incident registers and quality control standards, and 
checks of products prepared by third parties. 
We also continually monitor customer feedback 
and have strict supplier standards, including 
an “Approved Supplier Programme”. Regular 
food safety audits are undertaken to ensure our 
procedures meet recommended standards. 

We have systems and processes in place to lessen 
the likelihood that our business would be subject 
to or affected by a cyber-attack. This includes 
compliance with high standards of data protection, 
frequent identification and reporting on any 
weaknesses or issues in our existing system and 
response readiness testing to a cyber-attack. 
We have a detailed cyber security road map in 
place that is focussed on improving controls and 
mitigations in a number of areas of cyber security, 
including the key risks: DDoS; ransomware and 
data breach. 
We have implemented alternative communication 
channels for our customers, have good relationships 
with our suppliers, have backup systems in place to 
ensure data and business continuity is maintained 
and do not hold any customer credit card details. 

We operate decentralised assembly centres with 
robust systems and procedures in place to prevent 
serious disruption. This includes a secondary 
assembly site in Auckland, providing an ability to 
move and restart a proportion of our operations.
Assembly centres have heat and smoke detection 
systems to identify fires before they spread. 
Windsock and ammonia alarms are included 
at assembly centres that utilise ammonia as 
a refrigerant. 
We also maintain relationships with a range of 
temporary labour suppliers to mitigate risks of 
temporary labour shortages or cost pressure. 

1. Certain financial risks are separately disclosed in the audited FY23 financial statements included in this Annual Report.

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MY FOOD BAG GROUP LIMITED ANNUAL REPORT 2023
OTHER INFORMATION

Area

Distribution 

Customer acquisition 
and retention 

Competition 

Ingredients 

Inflation

Brand and marketing 

Description of risk

Key strategies to mitigate 

Our distribution network could be interrupted 
(e.g. by weather or road closures). This could 
result in us being late or unable to deliver to 
customers, which could lead to refunds, credits 
or cancelled subscriptions. Products could also 
be stolen or damaged. 

Our growth depends on customer acquisition 
and retention. 
Acquiring new customers is challenging in a 
competitive market and depends on successful 
marketing campaigns. 
The cost to switch to a competitor is low, 
retention is generally driven by the customer 
experience. 

Customers may switch to existing competitors, 
including in response to discounting or other 
promotions, or a new competitor may enter the 
market and seek to gain market share. 

An ingredient could become unavailable (e.g. 
due to inclement weather) or more expensive, 
impacting our ability to satisfy customer needs. 

Inflation could impact the cost of ingredients 
and put pressure on My Food Bag’s margins. 
Higher costs of living could put financial 
pressure on customers, and they may be less 
able to absorb price increases or may trade 
down to cheaper substitutes (within My Food 
Bag’s brands or otherwise). 

A brand ambassador or promoter could be 
brought under public scrutiny and bring into 
question the integrity of our brand and cause a 
loss of goodwill and customer trust. 

We use a reliable third-party distributor, 
New Zealand Post, with an extensive NZ distribution 
network. We also have alternative transport 
providers available to us at short notice for all main 
centres. Appropriate driver training and insurance 
is arranged. 
Our ‘Customer Love’ team has a response plan in 
place to communicate with customers impacted by 
disruption to the distribution network, and, following 
the North Island weather events early in 2023, 
a business continuity plan for flood events has 
been developed.
We prepare ‘buffer bags’ each week to cover 
damaged or lost orders, and we have alternative 
sales channels in place that we can utilise. 

In FY23, the Board established a Marketing 
Committee, designed to have greater oversight over, 
and input into, our marketing strategy and execution. 
We use marketing campaigns, including promotions 
and loyalty programmes, to drive order frequency 
and favourable brand mix.
We continue to innovate to appeal to our customers 
and recognise and adapt to changes in customer 
preferences and behaviour. We continue to 
improve the customer experience through digital 
enhancements and a focus on operational 
performance and choice.

My Food Bag already operates in this competitive 
industry as a long-standing meal-kit provider. We 
have high levels of brand advocacy, a diverse 
product range, and experience in adapting our 
strategy in response to the actions of competitors 
and changes in consumer spending. 

We retain an ability to substitute ingredients, change 
upcoming menus or seek to pass on sustained price 
increases to customers. We communicate any changes 
clearly and appropriately with our customers. 

As noted above, we retain some ability to preserve 
margins by substituting ingredients, changing 
upcoming menus or seeking to pass on sustained 
price increases to customers.
In response to an inflationary environment, we 
carefully position our brands and messaging, with a 
focus (within our portfolio of brands) on Bargain Box 
and its key messages around value and affordability. 

We have a long association with our brand 
ambassadors and go through a careful process 
when selecting new brand ambassadors. 
We also monitor content and follow up rapidly if 
any inappropriate or offensive content is identified.

HEALTH AND SAFETY
My Food Bag is very conscious of the importance of health and safety. The business adopts a systematic approach to the 
management of health and safety risks and has comprehensive health and safety documentation in place. Detailed health and 
safety policies, standards and procedures are implemented alongside hazard and risk management processes, including an incident 
notification and management system. The business encourages active involvement by Directors, management, employees and 
contractors to participate in improving health and safety within the organisation.

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In FY23, My Food Bag implemented a number of initiatives to improve awareness of its health and safety policies and increase the 
reporting of potential hazards. The installation of new pick technology has resulted in site reconfiguration that has improved the 
separation of pedestrians from materials handling equipment.

Principle 7 – Auditors

“The board should ensure the quality and independence of the external audit process.”

AUDIT
My Food Bag is committed to maintaining auditor independence, consistent with best-practice governance and regulatory 
requirements. The Company has adopted an Auditor Independence Policy that is administered by the Audit and Risk Committee. 
The objective of this policy is to ensure that My Food Bag’s auditors carry out their functions independently and without impairment, 
safeguarding the reliability and credibility of My Food Bag’s external financial reporting. The policy addresses Recommendation 7.1 
of the NZX Code and includes the criteria for approval of an external audit firm, the monitoring of audit independence, audit rotation 
requirements, the circumstances where it may be appropriate for an auditor to provide non-audit services and the responsibilities of 
My Food Bag (including in relation to the monitoring of audit performance, value and fees). 

Ernst & Young, as auditor of the FY23 financial statements, will be invited to attend this year’s annual shareholders’ meeting and will 
be available to answer questions about the conduct of the audit, preparation and content of the auditor’s report, accounting policies 
adopted by the Company and the independence of the auditor in relation to the conduct of the audit.

While the Company does not have a dedicated internal audit function, it has, in addition to the Company’s external audit process, 
an internal framework through which it seeks to review, evaluate and continually improve risk management and internal control 
processes. Where appropriate, more specific audits are carried out by My Food Bag using external providers or regulators.

Principle 8 – Shareholder rights and relations

“The board should respect the rights of shareholders and foster constructive relationships with shareholders that encourage them to 
engage with the issuer.”

SHAREHOLDER INFORMATION
My Food Bag maintains an investor website that contains a comprehensive set of investor-related materials and data, including 
market disclosures and media releases, annual reports, share-price and dividend information, shareholder meeting materials and all 
My Food Bag’s important governance charters and policies. 

SHAREHOLDER COMMUNICATION
Shareholders have the option of receiving their communications electronically, including by email, and are actively encouraged to take 
up this option. My Food Bag is committed to open dialogue with shareholders and welcomes investor enquiries. Following each results 
announcement, My Food Bag holds an investor call to present the results and invite investors to ask questions. 

RIGHT TO VOTE ON MAJOR DECISIONS
In accordance with the Companies Act 1993, the Company’s constitution and NZX Listing Rules, the Company refers any significant 
matters to shareholders for approval at the annual shareholders’ meeting, and shareholders are given the opportunity to vote 
by proxy ahead of the meeting or by polling if attending the meeting in person or virtually. If a significant transaction or decision 
requiring shareholder approval were to arise outside the period of the annual shareholders’ meeting, a special meeting of the 
shareholders would be called by the Board to allow shareholders to consider and vote on that matter. 

NOTICE OF ANNUAL SHAREHOLDER MEETINGS
The annual meeting of shareholders is held at a convenient time and location and this year is anticipated to be run as a hybrid 
meeting (being a combination of the physical meeting as well as a virtual online meeting). The annual shareholders’ meeting is 
expected to be held on 17 August 2023. The Notice of Meeting will be circulated at least 20 working days before the meeting 
and will also be posted on the My Food Bag investor website. 

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MY FOOD BAG GROUP LIMITED ANNUAL REPORT 2023
OTHER INFORMATION

Other Disclosures 

STOCK EXCHANGE LISTINGS 
The Company’s ordinary shares are listed and quoted on the NZX Main Board and the ASX under the company code ‘MFB’. The 
Company’s listing on the ASX is as a Foreign Exempt Listing. This category of listing on the ASX is based on a principle of substituted 
compliance recognising that, for secondary listings, the primary regulatory role and oversight rests with the home exchange and the 
supervisory regulator in that jurisdiction. Therefore, the Company must comply with the NZX Listing Rules, but is exempt from almost 
all of the ASX Listing Rules. For the purpose of ASX Listing Rule 1.15.3, the Company confirms that it continues to comply with the 
NZX Listing Rules. 

My Food Bag has submitted a formal application to be delisted from the ASX, driven by the poor liquidity and low daily trading 
volumes in the Company’s stock on the ASX and a review of My Food Bag’s cost base. Subject to ASX approving the delisting, 
the Company’s shares will no longer be quoted on the ASX and they will no longer be able to be traded on the ASX. Shares will 
continue to be listed on the NZX and company will remain subject to the NZX Listing Rules. The delisting from the ASX is expected 
to occur by late June 2023.

PRINCIPAL ACTIVITIES 
My Food Bag’s principal activity remains the commercial operation of a meal kit business. There has been no material change in the 
nature of My Food Bag’s business, or the classes of business in which the Company has an interest, during FY23.

MY FOOD BAG DIRECTORS
The Directors of the Company holding office as at 31 March 2023 are noted below. 

Name

Tony Carter (Chair)

Jon Macdonald

Sarah Hindle

Jen Bunbury

Cecilia Robinson 

Mark Powell

Date of appointment

Independence

14 January 2021

14 January 2021

14 January 2021

14 January 2021

19 August 2022

Independent

Independent

Independent

Independent

Non-Independent

1 November 2022

Independent

Chris Marshall retired as a Director of the Company on 19 August 2022 at the Company’s annual meeting.

The current Directors of the Company’s only subsidiary, My Food Bag Limited, are Mark Winter (CEO) and Leanne Dekker (CFO). 
Mr Winter was appointed on 14 January 2021 and Ms Dekker was appointed on 20 March 2023. Kevin Bowler, the previous CEO 
of My Food Bag, ceased to be a director of My Food Bag Limited on 14 October 2022. 

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DISCLOSURE OF DIRECTORS’ INTERESTS
The Company maintains an Interests Register in which particulars of relevant transactions and matters involving the Directors are 
entered. Details of the interests entered during FY23 are recorded below.

General disclosures
The following are particulars of general disclosures of interest made by Directors of the Company (or its subsidiary) holding office 
as at 31 March 2023, pursuant to section 140(2) of the Companies Act 1993. Each Director will be regarded as interested in all 
transactions between My Food Bag and their disclosed companies, trusts or persons (or their subsidiaries, which are not specifically 
listed in th table below). Where appointment was made during FY23, this is indicated in the table below.

Director

Tony Carter

Jon Macdonald

Jen Bunbury

Cecilia Robinson

Mark Powell

General disclosure

Vector Limited (director)
T R Group Limited (director)
Datacom Group Limited (director)
Capital Solutions Limited (adviser)
Capital Training Limited (adviser)
Fonterra Independent Selection Panel (member)
Loughborough Investments Limited (director)
Maurice Carter Charitable Trust (trustee)
Skin Institute Holding Company Limited (director)
The Interiors Group Holdco Limited (director)
Royal Auckland and Grange Golf Club (captain)

Contact Energy Limited (director)
Titan Parent New Zealand Limited (director)
Sharesies Group Limited (director)
Sharesies Limited (director)
Mitre 10 (New Zealand) Limited (director)
Summer of Technology Limited (director)
The Champ Trust (trustee)

Fenway Capital Limited (director)
Oyster Property Group Limited (director) (Appointed 10 May 2022)
Oyster Industrial Limited (director) (Appointed 14 June 2022)

Tend Health Holdings Limited (director)
TLC Property Holdings Limited (director)
The Robinson Duo Limited (director)
Robinson Nominees Limited (director)
Pie Funds Management Limited (director)

7-Eleven Pty Ltd (director)
Kiwi Property Group Limited (director)
Bapcor Limited (director)
JB Hi-Fi Group Limited (director)
Tahi Electrical Limited (director)

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Other Disclosures (continued)MY FOOD BAG GROUP LIMITED ANNUAL REPORT 2023

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OTHER INFORMATION

There were no specific disclosures made by Directors of the Company or its subsidiary during FY23 of any interests in transactions 
entered into by the Company or its subsidiary.

Use of Company information
There were no notices from Directors of the Company or its subsidiary requesting to disclose, use or act on My Food Bag’s 
information received in their capacity as Directors.

Indemnity and insurance
The Company has granted indemnities in favour of each of its Directors (and the Directors of its subsidiary) as permitted by the 
Companies Act 1993 and the Financial Markets Conduct Act 2013. The Company also maintains Directors’ and Officers’ liability 
insurance for all Directors and officers of the Company and its related companies. This insurance is renewed annually and was most 
recently renewed on 15 April 2023. 

Directors holding of securities
Directors are encouraged (but not required) to hold shares in the Company in order to more strongly align their interests with the 
interests of shareholders. Details of the ordinary shares of the Company in which each Director has a relevant interest (as defined in 
the Financial Markets Conduct Act 2013) as at 31 March 2023 are set out below:

Director

Tony Carter

Nature of relevant interest

20% or more interest in Loughborough Investments Limited, resulting in 
Tony being deemed to have the same relevant interest in the shares as 
Loughborough Investments Limited. 100,000 of these ordinary shares are 
held by FNZ Custodians Limited as custodian for Loughborough Investments 
Limited. 

Jon Macdonald

Registered holder and beneficial owner

Sarah Hindle

Jen Bunbury

Cecilia Robinson

Mark Powell

Registered holder and beneficial owner

Registered holder as trustee of the Jennifer L Bunbury Trust

Registered holder as trustee of the APL Holdings Trust

Registered holder and beneficial owner

Shares

154,054

120,000

10,811

26,216

7,430,258

105,000

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Securities dealings of Directors
For the purposes of section 148(2) of the Companies Act 1993, Directors disclosed the following acquisitions or disposals of relevant 
interests (of the nature described in the previous table) in the Company’s ordinary shares during FY23. No shares were acquired or 
disposed of by a Director during any “blackout” period of trading prescribed by the Company’s Securities Trading Policy.

Director

Jon Macdonald 

Mark Powell

Date 

21 Nov 2022

21 Nov 2022

Nature of transaction

Consideration (NZ$)

Acquisition

Acquisition

$9,800

$51,566

Shares

20,000

105,000

REMUNERATION 

Employee remuneration 
All employees of My Food Bag are employed by My Food Bag Limited. The number of employees and former employees of My 
Food Bag Limited, not being directors of the Company, who, in their capacity as employees, received remuneration and other 
benefits the value of which was or exceeded $100,000 during FY23 is set out in the table of remuneration bands below. 

Remuneration (NZ$) 

$100,000 to $109,999

$110,000 to $119,999

$120,000 to $129,999

$130,000 to $139,999

$140,000 to $149,999

$150,000 to $159,999

$160,000 to $169,999

$170,000 to $179,999

$180,000 to $189,999

$190,000 to $199,999

$210,000 to $219,999

$320,000 to $329,999

$440,000 to $449,999

$480,000 to $489,999

$780,000 to $789,999

Number of employees

8

7

4

2

1

3

3

2

3

1

1

2

1

1

1

The remuneration figures include all monetary amounts actually paid to employees and former employees during FY23, including: 
base salaries; short-term incentives (if any) paid in FY23 (relating to FY22); vested share rights; and if the employee is a KiwiSaver 
member, contributions of 3% of gross earnings towards that employee’s KiwiSaver scheme. The figures do not include amounts paid 
after 31 March 2023 relating to FY23; share rights that have been granted but not yet vested (including those rights granted under 
My Food Bag’s incentive schemes); and fringe benefits provided to employees such as product concessions or car parking. 

74

Other Disclosures (continued) 
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MY FOOD BAG GROUP LIMITED ANNUAL REPORT 2023
OTHER INFORMATION

Directors’ remuneration and other benefits 

The total remuneration and value of other benefits received by each Director in respect of FY23 is set out below. All of this 
remuneration reflects the fees paid to each individual in the ordinary course for services provided in their capacity as a director 
of the Company.

Director

Chris Marshall
Tony Carter (Chair)
Jon Macdonald
Sarah Hindle
Jen Bunbury
Cecilia Robinson
Mark Powell

Total remuneration and value of other 
benefits received in respect of FY231

$32,719
$140,000
$85,000
$85,000
$85,000
$52,280
$35,340

Shareholders fix the total remuneration available for Directors. The current Director fee pool limit is $600,000 per annum, which was 
approved by the shareholders on 14 January 2021. The current Directors do not receive any performance or equity-based 
remuneration. No additional fees are paid to any Director for their role on any Board Committee.

Directors are entitled to be reimbursed for all reasonable travel, accommodation and other expenses incurred by them in connection 
with their attendance at meetings, or otherwise in connection with the Company’s business. 

The Company has granted indemnities, as permitted by law, in favour of each of its Directors. The Company also maintains insurance 
for its Directors and officers.

No employee of My Food Bag that is appointed as an executive director of the Company’s subsidiary, My Food Bag Limited, 
receives or retains any remuneration or other similar benefits for acting in their capacity as a Director, except for the benefit of 
indemnification and insurance referenced above. 

CEO REMUNERATION 
Kevin Bowler was the Chief Executive Officer (CEO) of My Food Bag until 14 October 2022. The remuneration and other benefits 
paid to Mr Bowler during FY23 (being a part period) is set out in the table below. 

Remuneration – Kevin Bowler

FY23 (NZ$)

FY22 (NZ$)

Base salary2

Other benefits3

$344,717

$437,975

$540,000

$16,200

During FY23, Mr Bowler also participated in the Company’s Long Term Incentive Scheme and was granted 624,013 performance 
rights. These rights lapsed at the time of Mr Bowler’s departure and will not vest. 

1.  Directors’ fees are gross amounts in NZD and exclude GST (where applicable) and are rounded to the nearest dollar. The remuneration for Chris Marshall, Cecilia Robinson and Mark 

Powell reflects that they were not Directors of the Company for the full FY23 year.

2. Base salary is not at risk. Mr Bowler’s annualised base salary as CEO for FY23 was $553,500.

3.  Includes a contribution of 3% of gross earnings towards Mr Bowler’s KiwiSaver scheme. This remuneration includes a final one-off contractual payment to Mr Bowler in connection with 

ceasing employment with My Food Bag.

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Following the departure of Mr Bowler, Mark Winter was appointed as the Chief Executive Officer (CEO) of My Food Bag on 
17 October 2023, first in an interim capacity and then as the permanent CEO on and from 11 November 2023. The remuneration 
and other benefits paid to Mr Winter in his capacity as CEO during FY23 is set out in the table below. This information reflects a part 
period during FY23 and does not include the remuneration or other benefits paid to Mr Winter in his previous role as CFO of My 
Food Bag. As Mr Winter’s appointment to CEO was made during FY23, no comparison is provided to the prior year in this report.

Remuneration – Mark Winter

Base salary1

Other benefits2

FY23 (NZ$)

$248,538

$7,456

CEO PAY FOR PERFORMANCE (FY23)
Mr Winter was eligible to participate in the Company’s Short Term Incentive plan (STI) in FY23. This is a recurring STI plan, which 
rewards achievement against prescribed performance measures. Details of the STI that operated in respect of FY23 is described in 
the table below.

Description

Performance Measures

STI

Set at 20% of base salary, with a pay-out range of 
up to 150% for overachievement against agreed 
performance targets.

40% based on revenue targets and 60% based on an 
earnings (EBITDA) target. 

% Achieved

Not achieved.

Mr Winter participated in the Company’s Long Term Incentive scheme (LTI). This was the first year in which the LTI was operated by 
the Company and no rights granted to Mr Winter vested (or were eligible to vest in FY23). The grant made to Mr Winter (in his role 
as CEO) is described in the table below.

Performance Rights

Performance Measures

LTI

56,369 performance rights, with each right entitling 
the holder to receive one share in My Food Bag 
on vesting.

100% based on the Company’s relative TSR 
performance against the NZX50. 50% of the rights 
vest with performance at the 50th percentile and 
100% of the rights vest with performance at the 75th 
percentile; the level of vesting is pro rata between 
these levels.

Vesting Date

June 2024

Mr Winter (in his previous role as CFO) was granted a further 108,229 performance rights. This grant was made on 30 June 2022. 
These rights are subject to vesting at the same time as the rights granted to Mr Winter in his role as CEO during FY23, but have 
different vesting criteria with only 50% of these rights being subject to the same relative TSR performance measure described in 
the table above (the other 50% of these rights are solely based on retention during the vesting period). 

1. Base salary is not at risk. Mr Winter’s annualised base salary as CEO for FY23 was $520,000.

2. Includes a contribution of 3% of gross earnings towards Mr Winter’s KiwiSaver scheme.

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MY FOOD BAG GROUP LIMITED ANNUAL REPORT 2023
OTHER INFORMATION

SHAREHOLDER INFORMATION
The shareholder information in this section of the disclosures has been taken from the Company’s registers. 

Twenty largest shareholders (as at 12 April 2023) 

Shareholder1

Long Term Food Group LP

National Nominees New Zealand Limited

Tea Custodians Limited

FNZ Custodians Limited

Accident Compensation Corporation

Custodial Services Limited

New Zealand Permanent Trustees Limited

Cecilia Charlotte L Robinson, James Charles Robinson and Heimsath 
Alexander Trustee Ltd

New Zealand Depository Nominee

Hobson Wealth Custodian Limited

Theresa Elizabeth Gattung and Philippa Mary Greenwood

Masfen Securities Limited

Cogent Nominees (NZ) Limited

Citibank Nominees (NZ) Ltd

JPMORGAN Chase Bank

Carlos Edward James Bagrie, Covisory Trust Limited and JKA 
Holdings Limited

HSBC Nominees (New Zealand) Limited

BNP Paribas Nominees NZ Limited Bpss40

JBWERE (NZ) Nominees Limited

FNZ Custodians Limited

Total

Number of ordinary shares

% of ordinary shares

38,165,965

19,274,687

12,945,048

12,381,693

12,053,853

9,643,905

8,048,994

7,430,258

7,335,637

7,179,243

6,825,158

5,000,000

4,395,609

4,204,090

4,007,069

3,775,639

3,520,530

3,003,322

2,305,866

2,298,090

15.74

7.95

5.34

5.11

4.97

3.98

3.32

3.06

3.03

2.96

2.82

2.06

1.81

1.73

1.65

1.56

1.45

1.24

0.95

0.95

173,794,656

71.68

Distribution of shareholders and shareholdings 
As at 12 April 2023, the total number of voting securities of the Company was 242,437,524 fully paid ordinary shares, each 
conferring on the registered holder the right to one vote on a poll at a meeting of shareholders. The distribution of these shareholders 
and their shareholding at that date is shown below. 

Size of holding

1 – 1,000

1,001 – 5,000

5,001 – 10,000

10,001 – 100,000

100,001 and over

Total

Number of holders

% of holders

Number of  
ordinary shares

% of ordinary shares

2,795

2,081

609

735

125

6,345

44.05

32.80

9.60

11.58

1.97

100.00

1,471,153

5,410,613

4,696,310

23,463,545

207,395,903

242,437,524

0.61

2.23

1.94

9.68

85.54

100.00

1.  New Zealand Central Securities Depository Limited (NZCSD) provides a custodial depository service which allows electronic trading of securities to its members. For the purpose of this 
table, shares in the Company held by NZCSD have been allocated to the applicable members. For reference, as at 12 April 2023, the total holding through NZCSD was 74,864,654 
ordinary shares or 30.88 % of shares on issue.

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MY FOOD BAG GROUP LIMITED ANNUAL REPORT 2023
MY FOOD BAG GROUP LIMITED ANNUAL REPORT 2023

MY FOOD BAG GROUP LIMITED ANNUAL REPORT 2023

MY FOOD BAG GROUP LIMITED ANNUAL REPORT 2023

Substantial product holders
According to notices given to the Company under the Financial Markets Conduct Act 2013, the following persons were substantial 
product holders of the Company as at 31 March 2023. There were 242,437,524 ordinary shares in the Company at that date. 

Substantial product holder

Long Term Food Group LP and 
Waterman Capital (Fund 3) LP

Milford Asset Management Limited

Harbour Asset Management Limited 
and Jarden Securities Limited

Number of ordinary shares in which 
relevant interest is held

% of shares held at  
date of notice

Date of notice

38,165,965

21,303,327

35,727,564

15.743%

31 March 2023

8.796%

12 Nov 2021

14.737%

21 Feb 2023

EXERCISE OF NZX DISCIPLINARY POWERS 
Neither NZX nor ASX took any disciplinary action against the Company during FY23. In particular, there was no exercise of powers 
by NZX under NZX Listing Rule 9.9.3 (relating to powers to cancel, suspend or censure an issuer) with respect to the Company. 

NZX WAIVERS 
No waivers were granted by NZX or relied on by the Company during FY23.

AUDITOR’S FEES 

My Food Bag’s external auditor is Ernst & Young (EY). Total fees payable by My Food Bag to EY in its capacity as auditor in respect 
of FY23 is $155,000. No other professional services were provided by EY during FY23. 

CREDIT RATING
My Food Bag does not have a credit rating.

DONATIONS 
Following the North Island weather events of January 2023 and February 2023 My Food Bag donated $2,786 to the Red Cross 
New Zealand Disaster Fund and donated food to a number of New Zealand charities. My Food Bag partners closely with the 
Garden to Table charity, and donated $2,769 to this charity in FY23 and collected (and passed through) donations of $41,577 
from customers. In addition, My Food Bag donated $476 to New Zealand Chinese Language Week Charitable Trust and as 
discussed in further detail elsewhere in this Annual Report, My Food Bag regularly donates food to a number of worthwhile 
New Zealand charities. 

78

Other Disclosures (continued)MY FOOD BAG GROUP LIMITED ANNUAL REPORT 2023

MY FOOD BAG GROUP LIMITED ANNUAL REPORT 2023

MY FOOD BAG GROUP LIMITED ANNUAL REPORT 2023
MY FOOD BAG GROUP LIMITED ANNUAL REPORT 2023
OTHER INFORMATION

Directory

BOARD OF DIRECTORS
Tony Carter (Chair)
Jen Bunbury
Jon Macdonald
Sarah Hindle
Mark Powell
Cecilia Robinson

SENIOR LEADERSHIP TEAM
Mark Winter 
Chief Executive Officer
Leanne Dekker 
Chief Financial Officer
Paul Kelly 
Chief Supply Chain Officer
Craig Jordan 
Chief Digital Officer
Cassie Ormand 
Head of People & Culture
Polly Brodie 
Head of Development Kitchen
Trish Whitwell 
Head of Innovation

REGISTERED OFFICE
Level 3, 56 Parnell Road 
Parnell 
Auckland 1052 
New Zealand
Ph: 0800 469 366 
Website: www.myfoodbag.co.nz 
For enquiries about My Food Bag’s operating  
and financial performance, contact investor relations: 
Ph: +64 9 8869840 
Email: ir@myfoodbag.co.nz 

AUDITOR
Ernst & Young, Auckland

Key Dates
Annual shareholders’ meeting – 17 August 2023

Half year end – 30 September 2023

SOLICITORS
Russell McVeagh

BANKERS
ASB Bank

SHARE REGISTRY
My Food Bag’s share register is maintained by Link Market 
Services Limited. Link is your first point of contact for any 
queries regarding your investment in My Food Bag.  
You can view your investment, indicate your preference for 
electronic communications, access and update your details  
and view information relating to dividends and transaction 
history at any time by visiting the Link Investor Centre at  
investorcentre.linkmarketservices.co.nz (for New Zealand 
shareholders) and investorcentre.linkmarketservices.com.au 
(for Australian shareholders). 

NEW ZEALAND REGISTRY
Link Market Services Limited
Level 30 PwC Tower 
15 Customs Street West 
Auckland 1010 
New Zealand
Ph: +64 9 375 5998 
Email: myfoodbag@linkmarketservices.co.nz 
www.linkmarketservices.co.nz 

AUSTRALIAN REGISTRY
Link Market Services Limited
Level 12, 680 George Street 
Sydney NSW 2000 
Australia
Ph: +61 1300 554 474  
Email: myfoodbag@linkmarketservices.co.nz  
www.linkmarketservices.com.au

My Food Bag Group Limited
NZCN 6113607 
ARBN 646 807 301

Half year results – November 2023

FY24 year end – 31 March 2024

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MY FOOD BAG GROUP LIMITED ANNUAL REPORT 2023

Notes

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FINANCIAL STATEMENTSmyfoodbag.co.nz