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MYSALE Group
Annual Report 2014

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FY2014 Annual Report · MYSALE Group
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MySale Group Plc 
Corporate directory 
30 June 2014 

Directors 

 David Mortimer AO - Independent Non-Executive Chairman 
 Jamie Jackson - Executive Director and Vice Chairman 
 Carl Jackson -  Executive Director and Chief Executive Officer 
 Andrew Dingle - Executive Director and Chief Financial Officer 
 Adrian MacKenzie - Independent Non-Executive Director 

Head office  

 5/111 Old Pittwater Rd, Brookvale, NSW 2100, Australia  

Company secretary 

 Prism Cosec Limited, 10 Margaret Street, London, W1W 8RL 

Registered office 

 Ogier House, The Esplanade, St. Helier, JE4 9WG, Jersey 

Principal place of business 

 United Kingdom: 959 Fulham Rd, London SW6 6HY 
 Australia: 5/111 Old Pittwater Rd, Brookvale, NSW 2100 
 United States: 1107 S.Boyle Avenue, Los Angeles, CA 90023 

Auditor 

Solicitors 

 PricewaterhouseCoopers,1 Embankment Place, London WC2N 6RH 

 United Kingdom: Linklaters LLP, One Silk Street, London, EC2Y 8HQ 
 Australia: Clayton Utz, Level 15, 1 Bligh Street, Sydney, NSW 2000 
 Jersey: Ogier, Ogier House, The Esplanade, St Helier, Jersey, JE4 9WG 

Website 

 www.mysalegroup.com 

Nominated brokers  

 Macquarie Capital (Europe) Ltd, Level 7, 28 Ropemaker Street, 
London, EC2Y 9HD 
 Zeus Capital Limited, 23 Berkeley Square, Mayfair, London, W1J 6HE 

Company registrars 

 Computershare Investor Services (Jersey) Limited 
 Queensway House, Hilgrove Street, St Helier, Jersey JE1 1ES 

Company number 

115584 

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MySale Group Plc 
Contents 
30 June 2014 

Contents 

Strategic report 
Corporate governance 
Directors' remuneration report 
Directors' report 
Directors' responsibility statement 
Independent auditors' report to the members of MySale Group plc 
Statement of profit or loss and other comprehensive income 
Balance sheet 
Statement of changes in equity 
Statement of cash flows 
Notes to the financial statements 
Parent company balance sheet 
Notes to the parent company financial statements 
Notice of Annual General Meeting 

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MySale Group Plc 
Strategic report 
30 June 2014 

Business review 
During the financial year ended 30 June 2014, an internal reorganisation took place in preparation of the admission 
of the group on the Alternate Investment Market (’AIM’), a market regulated by London Stock Exchange Plc. This 
resulted  in  a  newly  incorporated  company,  MySale  Group  Plc  (previously  known  as  MySale  Group  Limited 
(‘MySale’ or the ‘company’), together with its subsidiaries, the ‘group’. becoming the legal parent of the group.  

The commentary below is therefore based on the group’s performance for the entire financial year. 

Total revenue for the  year ended 30 June 2014 was A$224.4 million. This was in line  with internal forecasts and 
represents an increase of 23.3% on the prior year. 

Highlights for the year: 
  The  membership  base  has  increased  from  8.3  million  to  12.5  million  during  the  year  with  active  members 

(customers purchasing in the last 12 months) increasing from 696,281 to 826,654;  

  Active customer spend for the year has increased from A$261 in FY13 to A$280 in FY14; 
  New  Buying  offices  were  opened  in  New  York,  Florence  and  London  and  a  new  warehouse  was  opened  in 

Orlando, Florida; 

  Acquisition of Cocosa Lifestyle Limited completed May 2014;  
  22% pre-IPO investment by Shelton Capital Limited, which is ultimately owned by  Lady Cristina Green (owner 

of the Arcadia group); and 

  4.8% post-IPO investment by the Sports Direct Group.  

Financial Review 
Gross  margin  in  our  core  ANZ  market  remains  strong  at  28.3%.  Overall  gross  margin  is  also  strong  at  26.9% 
particularly as the company is aggressively expanding the business into Asia.  Gross margins remain robust for  a 
business of this nature reflecting its marketplace model and very low inventory risk. Revenue in Asia has increased 
from A$11.7 million to A$22 million in 2014.  

The  business  has  continued  to  focus  aggressively  on  international  expansion  outside  the  ANZ  region  leveraging 
the  sourcing  and  operational  investment  already  made  in  the  US  and  UK.  With  all  the  planned  websites 
successfully  launched,  the  focus  is  on  acquiring  new  members  in  those  markets,  identifying  which  markets  are 
performing ahead of the our forecast and scaling rapidly. 

During 2014, the company significantly increased its international expansion plans, in particular, investing in buying 
and management teams, opening new facilities and developing relationships with key suppliers, ahead of entering 
into new markets. Operating costs are within our forecast range, we continue to be vigilant on managing expense 
growth in the business.   

A  one-off  non-recurring  cost  related  to  the  AIM  admission  of  A$9.8  million  was  booked  to  the  profit  or  loss  this 
financial year. The results were also affected by a non-cash fair value adjustment loss for the preference shares of 
A$51.2 million.  

Investment in capital expenditure for the year was A$3.5 million, an increase of A$1 million in FY13. The company 
has continued to expand its IT development teams internationally  with the key focuses being on mobile platform, 
data, digital marketing and the ERP system. Additional investment in the company’s warehouse and office facilities 
has also occurred as part of the company’s global expansion program. 

As at 30 June 2014, MySale had cash balances (including cash equivalents) of A$77.3 million.  

Strategy 
MySale is pursuing six growth strategies: 

1.  Continue to grow active membership base 

The business has significantly increased its investment in acquiring new members through the use of Google 
and Facebook marketing during the year. Additional focus in the region on above the line strategies in the first 
half of FY15 will support the continued growth in the membership base.  

2.  Expansion into new geographies 

Since the listing, the company has opened new MySale online sites in the UK, US, Korea and Hong Kong. In 
addition, it has relaunched the Cocosa brand, which was acquired in May 2014, in the UK market. Plans are at 
an advanced stage to launch this brand in the ANZ region. 

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MySale Group Plc 
Strategic report 
30 June 2014 

3. 

Implement initiatives to increase member activation, repeat purchase, average basket and retention 
The company is currently working on initiatives to broaden its activation channels and has implemented a new 
program  focused  on member  reactivation. We  expect to  see  the  benefit  of  these  initiatives  in  the  first  half  of 
FY15. 

4.  Broaden and deepen supplier base and online flash sales events  

During the financial year, the group introduced a new travel category on the ANZ websites and also increased 
the  range  of  products  sourced  from  the  UK,  US  and  other  European  markets.  The  company  also  launched 
flash sale campaigns with the Arcadia group, including Burton Menswear, British Home Stores and TOPSHOP 
and Sports Direct International. It has completed the  integration of Sports Direct and is now  powering Sports 
Direct e-commerce business into the ANZ region. 

5.  Continue to invest in its mobile platform 

The group continues to upgrade the functionality of its mobile platforms to improve the user experience. Recent 
improvements include push notifications, Android applications and the launch of the new Windows App. 

6.  Pursue acquisitions and joint venture partner opportunities 

Having recently completed the acquisition of Cocosa Lifestyle Ltd and acquiring a controlling stake in a Nordic 
flash sale business, the group continues to review a number of opportunities. 

Current trading and outlook 
We  remain  committed  to  our  strategy  of  working  with  our  international  brand  partners  providing  them  with  a 
marketplace solution to access the MySale membership base and dispose of excess inventory. The  group’s global 
membership  footprint  allows  brands  to  take  advantage  of  Northern  and  Southern  hemisphere  contra-seasons 
opportunities.  Strategically  the  Central  hemisphere  South  East  Asia  region  remains  at  the  core  of  the  long  term 
growth  strategy.  The  business  has  continued  to  focus  aggressively  on  international  expansion  outside  the  ANZ 
region leveraging the sourcing and operational investment already made in the US and UK. 

Our long term growth prospects are further underpinned by the 22% Pre-IPO investment by Shelton Capital Limited 
and  the  4.8%  post-IPO  investment  by  the  Sports  Direct  Group.  We  are  now  in  the  process  of  leveraging  the 
commercial  opportunities  with  flash  sales  campaigns  launched  with  Arcadia  brands  including  TOPSHOP.  The 
company is providing e-commerce support and other services to Sports Direct, to support the growth of the Sports 
Direct brands in ANZ.  

The  group  has  executed  its  strategy  in  terms  of  opening  new  websites  and  now  operates  14  websites in  10 
countries, including the launch in the UK and US markets. The UK performance will be further underpinned by the 
roll-out of the recently acquired Cocosa brand. 

The group has also acquired a 60% share in the Danish flash sale website Invitetobuy which gives it a platform to 
expand the MySale brand into the Nordic markets Denmark, Norway, Sweden and Finland. 

Principal risks and uncertainties 
The management  of  the  business  and  the  execution  of  the  group’s  growth  strategies  are  subject  to  a  number  of 
risks  which  could  adversely  affect  the  group’s  future  development.  The  following  is  not  an  exhaustive  list  or 
explanation of all risks and uncertainties associated with the group, but those considered by management to be the 
principal risks: 

Membership base 
The  group  needs  to  attract  new  ‘active’  members,  in  sufficient  numbers,  especially  in  markets  where  the  group 
already has a degree of market penetration, such as  ANZ. In order to expand its membership base, the group is 
appealing to members who have historically used other methods to purchase products, such as in-store, retailers’ 
own websites or the websites of the group’s competitors. The ‘flash sales’ model operated by the group needs to 
continue to be successful. The group’s strategies require existing members to make repeat purchases of products 
from  the  group.  The  group’s  current  ‘lapsed  client  strategy’  uses  personalised  emails,  vouchers  and  prompting 
emails  to  attempt  to  re-engage  members  to  purchase  product  regularly.  If  these  strategies  fail,  the  group’s 
membership  base  may  be  reduced  which  could  have  an  adverse  effect  on  the  group’s  results  of  operations, 
financial condition and financial results. 

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Strategic report 
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Cost efficiencies  
The group targets a ‘cost per acquisition’ (‘CPA’) that is acceptable based on the expected member value and the 
group’s  likelihood  of  recovering  the  acquisition  costs.  Increasing  the  group’s  membership  base  is  necessary  to 
avoid the group incurring significantly higher marketing expenses and as a result, higher CPA, which could have an 
adverse effect on the group’s results of operations, financial condition and financial results.  

Strategies and expansion plans  
The group’s strategies and expansion plans, particularly into new geographies, may result in unforeseen costs or 
require significant management attention or resources. The group may not perform to expectations and, in the case 
of  new  geographies,  prove  to  be  unsuccessful.  In  new  markets,  the  group  is  required  to  develop  banking  and 
merchant  solutions,  delivery  solutions  and  expand  its  infrastructure  of  people  and  information  systems  and  train 
and manage  its expanding employee base. In  new jurisdictions, the group may  compete  with companies  already 
operating  in  the  relevant  market,  and  these  companies  may  understand  the  local  market  better  than  the  group. 
Unsuccessful  attempts  at  expansion  into  new  jurisdictions  could  damage  the  group’s  reputation,  incur  significant 
unanticipated  costs  and  as  a  result,  adversely  affect  the  group’s  business,  prospects,  results  of  operations  and 
financial results. 

Product inventory  
The group requires a continuous source of inventory, from existing suppliers or new suppliers, at favourable prices, 
on favourable terms, in a timely manner and/or in sufficient volume. A key driver for the group’s success is its ability 
to  source  product  from  a  wide  variety  of  brands,  styles,  categories  and  product  types  at  discounted  prices.  The 
group does not have contractual assurances of continued supply, pricing or access to new products from existing 
suppliers.  However,  the  group  maintains  strong  relationships  with  suppliers  and  provide  them  with  an  effective 
mechanism to distribute their products. To maintain its reputation, the group depends on suppliers to provide high 
quality, genuine, product merchandise that meets with members’ expectations. If the group is unable to continue to 
source  such  products,  member  engagement  and  purchases  would  likely  reduce  while  costs  increase  and  as  a 
result, the group’s results of operations, financial condition and financial results could be adversely affected. 

Growth in e-commerce and flash sales 
The business of selling products over the internet, particularly on the flash sales model, is dynamic and relatively 
new.  The  market  segment  for  the  flash  sales  model  has  grown  significantly,  and  this  growth  may  not  be 
sustainable. If members cease to find the flash sales model shopping experience fun, entertaining and good value, 
or otherwise lose interest in shopping in this manner, the group’s member base and buying patterns may decline. 

Global economy 
The  group’s  performance  is  subject  to  global  economic  conditions.  Deterioration  in  these  conditions  may  reduce 
consumer  spending,  particularly  on  discretionary  items,  which  includes  the  group’s  merchandise.  Adverse 
economic changes in any  of the regions in  which the group sells its products could reduce consumer confidence 
and could negatively affect net sales and have an adverse effect on the group’s operating results. 

Technology and emails 
The  group’s  IT  systems  are  integral  to  its  operations.  The  technology  supports  the  group’s  websites  and  mobile 
applications,  logistics  management,  product  information  management,  administration  management  systems, 
security systems and a third-party data centre hosting facility. If the IT systems do not function properly there could 
be  system  disruptions,  corruptions  in  databases  or  other  electronic  information,  delays  in  sales  events,  delays  in 
transaction processing, website slowdown or unavailability, loss of data or the inability to accept and fulfil member 
orders  which,  if  sustained  or  regular,  could  adversely  affect  the  group’s  business,  results  of  operations,  financial 
condition and financial results.  

The  group’s  business  is  highly  dependent  on  engaging  with  members  via  daily  emails  and  other  messaging 
services.  These  inform  members  of  the  day’s  sales  events,  prompting  them  to  visit  the  relevant  website  and 
purchase products. The group relies on the successful delivery of emails or other messages to members and also 
that members actually open and read the emails. Webmail prioritisation, ‘spam’ and blocking filters and local laws 
on sending emails could affect the group’s business, prospects, results of operations and financial results. 

Competition  
Competitive  pressures, changes  in product and fashion and  hence consumer demand are continuing risks  which 
could result in the loss of sales. The group manages this risk by the continuous sourcing  of new products, adding 
new  sales  categories  and  marketing  to  stimulate  customer  interest  and  by  maintaining  strong  relationships  with 
customers. 

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MySale Group Plc 
Strategic report 
30 June 2014 

The  group  does  not  take  delivery  of  products  from  supplier  until  after  it  has  been  ordered  by  members  and 
therefore  delivery  times  may  be  longer  than  other  competitors.  If  the  group  seeks  to  decrease  delivery  times  in 
order  to  tackle  the  competition  and  meet  member  demand,  additional  shipping  costs  are  likely  to  be  incurred. 
These costs may not be able to be passed on in full or at all to members. Alternatively, the group may be required 
to change its operations to carry additional inventory and face additional inventory risk.  

Logistics and distribution networks 
The  group  uses  a  third-party  logistics  provider  to  manage  and  process  product  sourced  from  China  and  to  ship 
product  directly  to  members.  There  is  a  risk  that  the  group  may  experience  network  interruptions  (including  third 
parties’  delivery  services)  which  may  prevent  the  timely  or  proper  delivery  of  products.  These  could  damage  the 
group’s  reputation,  deter  repeat  customers,  deter  suppliers  from  dealing  with  the  group  and  adversely  affect  its 
business, results of operations and financial results. 

Loss of people 
The group’s senior executive team is instrumental in implementing the group’s business strategies and executing 
business  plans  which  support  the  business  operations  and  growth.  The  buying  teams  have  strong  supplier 
relationships which are central to the group’s ability to source discounted, quality products. Service agreements are 
in  place  and  the  risk  of  the  loss  of  key  personnel  is  mitigated  by  regular  reviews  of  remuneration  packages 
(including long term incentive schemes) and succession planning within the team. 

Trademarks and brand reputation 
Maintaining  and  enhancing  the  brand  is  critical  to  the  group’s  strategies  going  forward.  If  the  group  fails  to  meet 
member  (and  supplier)  expectations,  negative  publicity,  unfavourable  member  reviews  and  complaints  on  social 
media platforms could damage the brand and reduce consumer use of the group’s  websites. If the group fails to 
maintain the brand or if excessive expenses are incurred in this effort, the group’s business, results of operations, 
financial condition and financial results may be materially and adversely affected. As with all brands, the group is 
exposed to risk from unauthorised use of the group’s trademarks and other intellectual property. Any infringement 
could  lead  to  a  loss  in  profits  and  have  a  negative  impact  on  image  and  continued  success.  Trademarks  are 
registered and where any infringements are identified, appropriate legal action is taken. 

Changes in indirect tax rules 
Changes in local indirect tax, such as the Goods and Services Tax (‘GST’) in Australia, and duty treatment of any 
of the markets in which the group operates could have an impact on the sales of imported brands in those markets. 
Reducing  the  indirect  tax  threshold  on  imported  goods  could  reduce  the  attractiveness  of  the  group’s  offers  and 
have a material and adverse effect on the group’s financial condition and financial results. 

Cash 
The  management  of  cash  is  of  fundamental  importance.  The  increase  in  cash  in  the  year  reflects  the  additional 
funds  raised  in  the  listing  net  of  Joint  Broker  and  Joint  Bookrunner  costs  (£35.2  million)  less  funds  used  in  the 
business.  At  the  reporting  date  the  group  had  a  cash  balance  of  A$77.3  million  (2013:  A$15.1  million).  As 
mentioned above, the group was admitted to the AIM and this provided the group with sufficient working capital to 
carry  out  its expansion plans. The group  is on a firm financial footing and confident of its ability to continue as a 
going concern. 

Corporate social responsibilities 
The  group’s  approach  is  to  make  a  positive  difference  to  the  people,  environment  and  communities  in  which  it 
works. Examples of our approach include engaging not for profit employment agencies, to motivate and upskill the 
local unemployed community to sustain employment with MySale and investing in warehousing training programs 
such as a Certificate 3 in Warehousing and Logistics for our Australian staff. To reduce waste and the impact on 
our environment we do not put copies of customer invoices in our parcels, but rather provide them online. 

People 

Equal opportunity 
The group is committed to an active equal opportunities policy. It is the group’s policy to promote an environment 
free from discrimination, harassment and victimisation, where everyone will receive equal treatment regardless of 
gender,  colour,  ethnic  or  national  origin,  disability,  age,  marital  status,  sexual  orientation  or  religion.  Employment 
practices are applied which are fair, equitable and consistent with the skills and abilities of the employees and the 
needs of the group. 

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Strategic report 
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Disabled employees 
Applications for employment by disabled persons are always fully considered, bearing in mind the aptitudes of the 
applicant concerned. In the event of members of staff becoming disabled, every effort is made to ensure that their 
employment with the group continues and that appropriate training is arranged. It is the policy of the group that the 
training, career development and promotion of disabled persons should, as far as possible, be identical with that of 
other employees. 

Employee consultation 
The  group  places  considerable  value  on  the  involvement  of  its  employees  and  has  a  practice  of  keeping  them 
informed  on  matters  affecting  them  as  employees  and  on  the  various  factors  affecting  the  performance  of  the 
group, which is achieved through formal and informal meetings. Employee representatives are consulted regularly 
on a wide range of matters affecting their current and future interests.  

We would like to thank the entire MySale team for their continued hard work during the financial year and welcome 
our new shareholders. 

By Order of the Board. 

_____________________________ 
David Mortimer AO 
Chairman 
London 
14 September 2014 

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MySale Group Plc 
Corporate governance  
30 June 2014 

As the company  is admitted to AIM, a market regulated by London Stock Exchange Plc, group  is not required to 
comply with any particular corporate governance code. However, the directors recognise the value and importance 
of  high  standards  of  corporate  governance  and  acknowledge  the  importance  of  the  principles  set  out  in  Quoted 
Companies  Alliance  (‘QCA’)  Corporate  Governance  Code  for  Small  and  Mid-sized  Quoted  Companies  2013  (the 
‘QCA Code’). The Board will therefore apply the principles of the QCA Code  where they consider it appropriate for 
a company of MySale’s size and nature. 

The Board of Directors 
The company was incorporated on 28 April 2014 and was admitted to AIM on 16 June 2014. On admission, and as 
at the date of approval of these financial statements, the Board consisted of five directors: three executive and two 
non-executives. Both non-executive directors are considered independent under the criteria identified in the QCA 
Code and together they bring considerable knowledge, skills and experience to the Board and its deliberations. The 
members of the Board are: 

David Mortimer AO 
Jamie Jackson   
Carl Jackson 
Andrew Dingle   
Adrian Mackenzie 

Independent Non-Executive Chairman 
Executive Director and Vice Chairman 
Executive Director and Chief Executive Officer 
Executive Director and Chief Financial Officer 
Independent Non-Executive Director 

 Biographies for each of the directors are set out in the Directors’ report under ‘Directors and their interests’.   

On admission, the Board adopted a schedule of matters reserved to its attention which include:  

  overall business strategy of the group;  
 
 

review of key operational and commercial matters; 
review  of  key  financial  matters,  including  changes  to  the  group’s  capital  structure,  borrowing  facilities, 
acquisitions, disposals and material capital expenditure; 

  membership of the Board  and its standing Committees, including delegation of authority to the Audit and 

Remuneration Committees; 

  approval of  full  year  and half-year financial statements and any  interim management statements or other 

financial disclosures;  
 
regulatory and shareholder communications; and 
  appointment and performance review of key advisors  

The  Board  meets  formally  on  a  regular  basis  to  consider  strategy,  performance  and  the  framework  of  internal 
controls.  Prior  to  each  meeting,  all  directors  receive  appropriate  and  timely  information  including  briefing  papers 
which  enable  them  to  discharge  their  duties.  Directors  have  access  to  the  advice  and  services  of  the  company 
secretary  and  external  legal  and  financial  advisers  who  together  provide  guidance  and  confirmation  that  Board 
procedures  are  followed  and  applicable  rules  and  regulations  are  complied  with.  With  the  prior  approval  of  the 
chairman,  directors  are  able  to  obtain  independent  professional  advice  in  the  furtherance  of  their  duties,  at  the 
company’s expense. 

Details  of  the  service  contracts  of  the  executive  directors  and  the  letters  of  appointment  of  the  non-executive 
directors are set out in the Directors’ remuneration report. 

In order to facilitate the business of the group, the Board has established an Audit Committee and a Remuneration 
Committee and has delegated certain of its responsibilities as appropriate and in line with the recommendations of 
the QCA Code. 

Audit Committee 
The Audit Committee has the primary responsibility for monitoring the adequacy  and effectiveness of  the group’s 
systems of internal financial control and risk management, ensuring that the financial performance of the company 
is  properly  measured  and  reported  on,  reviewing  and  challenging  reports  from  management  and  the  external 
auditor  relating  to  the  group’s  accounting  and  internal  controls  and  appraising  the  need  for  an  internal  audit 
function,  in  all  cases  having  due  regard  to  the  interests  of  shareholders.  The  full  terms  of  reference  of  the  Audit 
Committee are available on the company’s website. 

The members of the Audit Committee are: 

David Mortimer AO 
Adrian Mackenzie 

Chair 
Member 

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MySale Group Plc 
Corporate governance  
30 June 2014 

The  Audit  Committee  did  not  meet  during  the  period  from  admission,  being  16  June  2014,  to  the  end  of  the 
financial  year.  The  Audit  Committee  will  meet  at  least  three  times  a  year  and  otherwise  as  required  by  the 
company’s  financial  reporting  and  audit  cycle.  The  Chief  Financial  Officer  has  a  standing  invitation  to  attend  all 
meetings of the  Audit  Committee.  The remaining executive  directors,  other members of the senior management 
team  or  the  company’s  advisers  may  be  invited  to  attend  all  or  part  of  any  Audit  Committee  meeting  where 
appropriate and minutes of meetings will be circulated to all Board members unless it would be inappropriate to do 
so. 

Remuneration Committee 
The  Remuneration  Committee  is  responsible  for  reviewing  the  performance  of  the  executive  directors  and  for 
determining the terms and conditions of their employment, level of remuneration including short-term and long-term 
incentives,  having  due  regard  to  the  interest  of  shareholders  in  all  matters.  The  full  terms  of  reference  of  the 
Remuneration Committee are available on the company’s website. 

Details  on  the  structure  of  the  company’s  remuneration  policy  and  the  emoluments  paid  to  the  Board  members 
during the financial year are set out in the Directors’ remuneration report.  

The members of the Remuneration Committee are: 

Adrian Mackenzie 
David Mortimer AO 

Chair 
Member 

The Remuneration Committee did not meet during the period from admission, being 16 June 2014, to the end of 
the  financial  year.  The  Remuneration  Committee  will  meet  at  least  twice  a  year  and  otherwise  as  required.  The 
executive directors, head of human relations or the company’s advisers may be invited to attend all or part of any 
Remuneration Committee meeting where required and minutes of meetings will be circulated to all Board members 
unless it would be inappropriate to do so. 

Internal financial controls 
The  Board  place  considerable  importance  on  maintaining  full  control  and  direction  over  appropriate  strategic, 
financial,  organisational  and  compliance  issues,  and  have  put  in  place  an  organisational  structure  with  formally 
defined lines of responsibility and delegation of authority. There are established procedures for planning and capital 
expenditure,  for  information  and  reporting  systems  and  for  monitoring  the  group’s  business  and  its  performance. 
Adherence to specified procedures is required at all times and the Board actively promotes a culture of quality and 
integrity. Since admission, compliance is monitored by the Audit Committee which, in turn, reports its findings to the 
Board. 

The  Board,  via  delegated  authority  to  the  Audit  Committee,  is  also  responsible  for  the  group’s  system  of  internal 
control and for reviewing its effectiveness. Such a system is designed to manage rather than eliminate the risk of 
failure  to  achieve  business  objectives,  and  can  only  provide  reasonable  and  not  absolute  assurance  against 
material  misstatement  or  loss.  The  agreed  processes  include  comprehensive  budgeting  systems  with  an  annual 
budget  approved  by  the  Board,  monthly  consideration  of  actual  operational  results  compared  with  budgets, 
forecasts and regular reviews by the Board of year end forecasts. The Board reports to shareholders half‑yearly. 

The  group’s  control  systems  address key  business  and  financial  risks.  Matters  arising  are  reviewed  on  a  regular 
basis.

9 

 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
MySale Group Plc 
Directors' remuneration report 
30 June 2014 

As a company admitted to AIM, MySale is not required to prepare a Directors’ remuneration report. The following 
narrative disclosures are prepared on a voluntary basis for the group and are not subject to audit, unless otherwise 
specified. 

Principles used to determine the nature and amount of remuneration 
The  objective  of  the  group's  remuneration  framework  is  to  ensure  reward  for  performance  is  competitive  and 
appropriate for the results delivered. The framework aligns the remuneration for executive directors and key senior 
management with the achievement of strategic objectives and the creation of value for shareholders. The Board of 
Directors ('the Board') ensures that the remuneration for executive directors and key senior management satisfies 
the following key criteria for good reward governance practices: 
 
  aligns executive compensation with company performance and shareholder return; and 
 

is competitive and is acceptable to shareholders; 

is transparent. 

The  Remuneration  Committee,  as  detailed  in  the  Corporate  governance,  is  responsible  for  reviewing  the 
performance  of  the  executive  directors  and  senior  employees  of  the  group  and  for  determining  the  terms  and 
conditions  of  their  employment,  level  of  remuneration  including  short-term  and  long-term  incentives,  having  due 
regard to the interest of shareholders in all matters.  

The Remuneration Committee did not meet during the period from AIM admission, being 16 June 2014, to the end 
of the financial year. The Remuneration Committee will meet at least twice a year and otherwise as required.  

Remuneration of directors 
The fees payable to the directors shall not exceed an aggregate amount of £1,500,000 per annum or such greater 
amount  as  shall  be  determined  by  the  company  by  ordinary  resolution.  This  is  distinct  from  any  salary, 
remuneration or other amount which may be payable to the directors. 

The  directors  are  entitled,  under  the  Articles,  to  be  paid  all  reasonable  expenses  as  they  may  properly  incur  in 
attending meetings of the directors or of any committee of the directors or shareholders meetings or otherwise in 
connection with the discharge of their duties. 

Executive directors’ remuneration  
The group’s remuneration policy for executive directors considers a number of factors and is designed to: 
  have  regard  to  the  director’s  experience  and  the  nature  and  complexity  of  their  work  in  order  to  pay  a 
competitive salary, in line with comparable companies, that attracts and retains directors of the highest quality; 
reflect the director’s personal performance; 
link  individual  remuneration  packages  to  the  group’s  long  term  performance  and  continued  success  of  the 
group through the award of annual bonuses and share-based incentive schemes; 

 
 

  provide post‑retirement benefits through contributions to individual’s pension schemes; and 
  provide  employment‑related  benefits  including  the  provision  of  a  company  car  or  cash  alternative,  life 
assurance,  insurance  relating  to  the  director’s  duties,  housing  allowance,  medical  insurance  and  permanent 
health insurance. 

Directors’ service agreements, salaries, bonuses and other incentive schemes 
Each executive director has a service contract with the group, dated 10 June 2014. The basic annual salaries and 
key benefits are as follows: 

Executive director 

Base salary 

Statutory 
superannuation 

Motor Vehicle 
Allowance 

Group entity with which the 
contract is with 

Jamie Jackson   
Carl Jackson 
Andrew Dingle 

£150,000 
A$275,000 
A$275,000 

- 
A$26,125 
A$26,125 

£18,000  MySale Group Plc 
A$30,000  Ozsale Pty Limited 
-  Ozsale Pty Limited 

Executive  directors’  salaries  will  be  reviewed  annually  in  line  with  the  remuneration  reviews  for  all  other  group 
employees. 

10 

 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
MySale Group Plc 
Directors' remuneration report 
30 June 2014 

Executive  director’s  employment  contracts  are  continuous.  They  may  be  terminated  by  either  party  by  6  months’ 
written  notice.  The  company  may  at  its  sole  and  absolute  discretion  terminate  the  employment  of  an  executive 
director by making a payment in lieu of any unexpired notice period equal to their basic salary. Executive directors 
have  agreed  to  confidentiality  undertakings,  without  limitation  as  to  time,  and  has  agreed  to  non-compete,  non-
solicitation  of  staff  and  non-interference  in  supply  restrictive  covenants  that  apply  for  a  period  of  12  months 
following termination of employment with the group.  

Executive directors are eligible to participate in a discretionary annual bonus scheme on the terms decided by the 
Remuneration  Committee  and  may  also  participate  in  any  benefits  arrangements  the  group  has  in  place  for 
categories of employees of which he or she is a member, subject to and in accordance with the terms and/or rules 
of those arrangements from time to time. 

Non-executive directors’ remuneration  
The remuneration of non-executive directors is a matter for the Chairman of the Board and the executive directors 
and no director is involved in any decisions as to their own remuneration. 

David  Mortimer  AO  and  Adrian  Mackenzie  were  appointed  as  non-executive  directors  on  28  May  2014,  and 
entered into letters of appointment on 3 June 2014 and 11 June 2014,  respectively.  Each receives a fee for their 
services which takes into account the role undertaken. They do not receive any pension or other benefits from the 
group, nor do they participate in any of the share option or bonus schemes.  

With effect from AIM admission, the annual fees for non-executive directors are as follows: 

Non-executive director 

Base Fee 

Group entity with which the 
contract is with 

David Mortimer AO 
Adrian MacKenzie 

£100,000 
£40,000 

MySale Group Plc 
MySale Group Plc 

The appointment of any non-executive director is terminable on three months’ written notice. 

The following information is subject to audit.  

Directors’ remuneration for the year ended 30 June 2014 was as follows: 

Non-executive 
directors: 
David Mortimer AO * 
Adrian MacKenzie * 

Executive directors: 
Jamie Jackson  ** 
Carl Jackson ** 
Andrew Dingle ** 

Basic salary/ 
Fees 

Bonus 

Taxable 
Benefits 

Pension 
contributions 

Total 
2014 

Total 
2013 

- 
- 

- 
- 

- 
- 

- 
- 

- 
- 

- 
- 

A$482,841 
A$378,458 
A$269,711 

A$200,000 
- 
- 

A$44,714 
A$12,491 
- 

- 
A$25,000 
A$24,948 

A$727,555 
A$415,949 
A$294,659 

A$412,284 
A$407,677 
- 

* 
** 

Remuneration from date of appointment as director 
Remuneration for the entire year the group was in operation 

11 

 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
MySale Group Plc 
Directors' remuneration report 
30 June 2014 

The company established two employee share plans prior to the AIM listing: (i) the Executive Incentive Plan (‘EIP’) 
and (ii) the Loan Share Plan (‘LSP’). 

(i) The Executive Incentive Plan 
Andrew  Dingle  had  a  previous  entitlement  to  a  cash  bonus  of  A$750,000  which  became  payable  on  AIM 
admission. He agreed to defer the payment and take it in the form of a conditional award under the EIP. The award 
converts the cash due to him into ordinary shares at the  Placing Price of £2.26  with an A$75,000 enhancement. 
Total ordinary shares are 201,115. The award will vest 12 months after AIM admission (16 June 2015) and is not 
subject to any performance conditions but is subject to continued employment. 

(ii) Loan Share Plan 
The  emoluments  disclosed  above  do  not  include  any  amounts  for  the  value  of  share  awards  granted  to  the 
directors who have been selected to participate in the LSP. The LSP enables employees selected to participate to 
buy or subscribe for ordinary shares using a loan from the company. The ordinary shares are bought on the market 
or are subscribed at market value. The loan is then repayable and the ordinary  shares may be sold to repay the 
loan on vesting. The loan is interest-free and recourse is limited to the value of the ordinary shares bought with it. 
50%  of  the  ordinary  shares  will  vest  two  years  after  and  the  balance  three  years  after  AIM  admission  however 
vesting  is  subject  to  the  Remuneration  Committee  being  satisfied  that  the  underlying  performance  of  the  group 
justifies vesting. In determining this the Remuneration Committee will have regard to revenue and Earnings Before 
Interest, Tax, Depreciation and Amortisation (‘EBITDA’) included in the company’s internal forecasts as at the date 
of allocation. 

Shares granted under the approved Loan Share scheme are as follows: 

Balance 1 
July 2013 

Granted 

Exercised 

Balance 
30 June 
2014 

Exercise 
price 
(£) 

Date of 
exercise 

David Mortimer AO 
Adrian MacKenzie 
Jamie Jackson   
Carl Jackson 
Andrew Dingle 

- 
- 
- 
- 
- 

- 
- 
- 
111,499 
70,182 

- 
- 
- 
- 
- 

- 
- 
- 
111,499 
70,182 

- 
- 
- 
£2.26 
£2.26 

Market 
price on 
exercise 
(£) 

- 
- 
- 

- 
- 
- 

Share price information 
The market price of MySale Group Plc ordinary shares at 30 June 2014 was £2.13 and the range during the period 
from AIM admission, 16 June 2014 to 30 June 2014 was between £1.87 and £2.27. 

12 

 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
MySale Group Plc 
Directors' report 
30 June 2014 

The directors present their report, together with the financial statements and independent auditor’s report,  on the 
consolidated entity (referred to hereafter as the 'consolidated entity' or ‘group’) consisting of MySale Group Plc and 
its subsidiaries at the end of, or during, the year ended 30 June 2014.   

Directors 
The directors  who have served  on the Board of  MySale Group Plc  during the period from incorporation (28 April 
2014) and up to the date of this report are set out below: 

David Mortimer AO (appointed on 28 May 2014) 
Jamie Jackson (appointed on 28 May 2014) 
Carl Jackson (appointed on 28 May 2014) 
Andrew Dingle (appointed on 28 May 2014) 
Adrian Mackenzie (appointed on 28 May 2014) 
Stephen Osmont (appointed on 28 April 2014, resigned on 28 May 2014) 
Frances Slattery (appointed on 28 April 2014, resigned on 28 May 2014) 

Information on directors and their interests 
Biographies for the  directors  in position  as at  30 June 2014  and the date  of this report, and  their interests in the 
ordinary shares of the company, are shown below. 

   69 

  David Mortimer AO 

Independent Non-Executive Chairman 

Name: 
Title: 
Age: 
Experience and expertise:   David  was  appointed  to  the  Board  in  May  2014.  He  has  over  40  years  of  corporate 
finance and commercial experience predominantly whilst working in Australia and the 
US.  Amongst  David’s  broad  experience,  notable  appointments  include  current 
chairman of Crescent Capital Partners, and former appointments include CEO of TNT 
Limited worldwide group, chairman of Australia Post, chairman of Leighton Holdings, 
chairman of Sydney Airports and deputy chairman of Ansett Australia Holdings. David 
was also appointed an Officer of the Order of Australia in 2005. 

Name: 
Title: 
Age: 
Experience and expertise: 

Name: 
Title: 
Age: 
Experience and expertise: 

 Jamie Jackson 
 Executive Director and Vice Chairman 
  48 
 Jamie founded MySale in 2007 having identified the gap in the Asia-Pacific region for 
an online flash sales marketplace. Jamie has been involved in the fashion wholesale 
business for more than 20 years, including senior roles with French Connection and 
President Stone. Jamie also built up extensive experience in managing and operating 
his  own  retail  stores  in  the  UK  and  Australia  including  liquidating  leading  brands’ 
excess  stock  to  retailers  including  TK  Maxx,  Costco  and  Tesco.  Building  on  this 
experience,  Jamie  founded  MySale  and  is  currently  focused  on  the  group’s 
international buying, product development and strategic partnerships. 

 Carl Jackson 
 Executive Director and Chief Executive Officer 
  50 
 Carl joined MySale in 2009 and has over 25 years of international operational, sales 
and  commercial  management  experience  gained  from  a  number  of  retail  and 
consumer venture capital investments including senior management retail experience 
and 15 years in retail and consumer brand private equity. As part of MySale, Carl has 
led the group’s expansion  into New Zealand and  South-East  Asia to over 10 million 
members  and  has  ongoing  responsibility  for  the  group’s  day-to-day  operations  and 
new market expansion. 

13 

 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
MySale Group Plc 
Directors' report 
30 June 2014 

Name: 
Title: 
Age: 
Experience and expertise: 

Name: 
Title: 
Age: 
Experience and expertise: 

 Andrew Dingle 
 Executive Director and Chief Financial Officer 
  44 
 Andrew  joined  MySale  in  2013  having  previously  served  as  ANZ  CFO  for  Henry 
Schein, a US Fortune 500  company.  Andrew started  his career with Grant Thornton 
initially  in  tax  and  business  services  before  moving  into  insolvency  and  business 
reconstruction where he focused on the retail and manufacturing sectors. A move to 
the  UK  in  1997  enabled  Andrew  to  work  in  a  number  of  financial  accounting  roles 
across  various  industries  including  financial  services,  entertainment  and  retail. 
Andrew  possesses  strong  financial,  strategy  and  commercial  management  skills, 
including  distribution  and  inventory  management  experience  in  multi-warehousing 
environments,  and  is  focused  on  group  finance,  logistics  and  warehousing  and 
strategy.  Andrew  is  a  qualified  CPA  and  also  holds  an  MBA  from  the  Australian 
Graduate School of Management. 

 Adrian Mackenzie 
 Independent Non-Executive Director 
  43 
 Adrian  was  appointed  to  the  Board  in  May  2014.  He  possesses  significant 
directorship  experience  across  a  broad  range  of  industries  (including  IT  and  retail 
industries),  largely  gained  from  his  17  years’  experience  in  private  equity  as 
managing partner of CVC Capital Partners. Adrian’s directorships have included Nine 
Entertainment,  Carsales.com.au,  Jetset  Travelworld  and  Mantra  Group,  and  he  is 
currently  involved  in  investing  in  and  developing  a  number  of  mature  and  growth 
venture capital investments as managing director of 5V Capital. 

Directors’ beneficial interests in the shares of the company: 

Name 

David Mortimer AO1 
Jamie Jackson 
Carl Jackson 
Andrew Dingle 
Adrian Mackenzie2 

Ordinary 
shares 

Percentage  
holding 

165,000 
47,469,189 
- 
- 
665,882 

0.11% 
31.51% 
- 
- 
0.44% 

Details  of  share  options  or  share  awards  granted  to  the  executive  directors  are  disclosed  in  the  Directors’ 
remuneration report. 

Information on company secretary 
Name: 
Title: 
Experience and expertise: 

 Prism Cosec Limited 
 Company Secretary 
 Prism  Cosec  Limited  is  UK  incorporated  professional  corporate  company  secretary, 
providing  corporate  governance  and  company  secretarial  services  to  quoted  and 
unquoted companies.  

Results and dividends 
The results for the year are set out in the statement of profit or loss and other comprehensive income. No dividend 
has been paid during the financial year and the directors do not recommend a final dividend in respect of the year 
ended 30 June 2014. 

In the process of finalising the financial statements for the financial year ended 30 June 2014, MySale identified an 
error in the calculation of unearned revenue reported in the financial statements for the year ended 30 June 2013. 
The error overstated the revenue and profit before tax by A$1,746,000. There was no impact on the profit or loss 
and  balance  sheet  for  the  current  financial  year.  The  comparatives  in  these  financial  statements  have  been 
adjusted from the numbers reported in the AIM admission document. The error had no impact on the statement of 
cash flows. 

1 Held by David Mortimer and Barbara Mortimer as trustees for the Wallaroy Provident Fund 
2 Held by Flocolo 1 Pty Limited as trustee for The Flocolo Family Trust 

14 

 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
                                                      
MySale Group Plc 
Directors' report 
30 June 2014 

Going concern 
The  group’s  business  activities,  together  with  the  factors  likely  to  affect  its  future  development,  performance  and 
financial  position  are  given  in  the  Business  review  and  Directors’  report.  In  addition,  the  notes  to  the  financial 
statements  include  details  on  the  group’s  borrowing  facilities  and  its  objectives,  policies  and  processes  for 
managing its capital; its financial risk management objectives; and its exposures to credit risk and liquidity risk.  

The  group  has  considerable  financial  resources  together  with  a  customer  base  split  across  different  geographic 
areas.  The  group’s  forecasts  and  projections,  taking  into  account  reasonably  possible  changes  in  trading 
performance,  show  that  the  group  should  be  able  to  operate  within  the  level  of  its  current  facility.  As  a 
consequence, the directors believe that the group is well placed to manage its business risks successfully.  

The directors have, at the time of approving the financial statements, a reasonable expectation that the company 
and the group have adequate resources to continue in operational existence for the foreseeable future. Thus they 
continue to adopt the going concern basis of accounting in preparing the Annual Report and financial statements.  

Substantial shareholdings 
At  year  end  the  company  had  been  notified  of  the  following  interests  of  3%  or  more  of  the  share  capital  of  the 
company, other than those of the directors above: 

Name 

Shelton Capital Limited 
FMR LLC 
Insight Venture Partners VI3  
Sports Direct International 

Number of shares 
held 

Percentage 
holding 

 33,237,124 
9,180,000 
7,871,137 
7,251,065 

22.06% 
6.09% 
5.22% 
4.81% 

Charitable and political donations 
The group made charitable donations of A$112,827 (2013: A$15,570) during the financial year. The group made no 
political donations. 

Auditor 
In the case of each of the persons who are directors of the company at the date when this report was approved: 
 

so far as each of the directors is aware, there is no relevant audit information of which the company’s auditor is 
unaware; and 

  each of the directors has taken all the steps that he ought to have taken as a director to make himself aware of 

any relevant audit information and to establish that the company’s auditor is aware of that information. 

PricewaterhouseCoopers were appointed auditors during the financial year and have expressed their willingness to 
continue  as  auditor  and  a  resolution  to  re-appoint  them  will  be  proposed  at  the  forthcoming  Annual  General 
Meeting. 

By Order of the Board. 

David Mortimer AO  
Chairman 

14 September 2014 

3 Held by: (i) Insight Venture Partners VI, L.P. (5,735,901 ordinary shares); (ii) Insight Venture Partners (Cayman) VI, L.P. (1,801,915 ordinary 
shares); and (iii) Insight Venture Partners VI (Co-Investors), L.P. (333,321 ordinary shares) 

15 

 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
                                                      
 
MySale Group Plc 
Directors' responsibility statement 
30 June 2014 

The directors are responsible for preparing the financial statements of the group in accordance with applicable law 
and  International  Financial  Reporting  Standards  (‘IFRSs’)  as  adopted  by  the  European  Union  and  financial 
statements of the parent company in accordance with applicable law and United Kingdom Accounting Standards. 

The  Companies  (Jersey)  Law  1991  requires  the  directors  to  prepare  financial  statements  for  each  financial  year 
that they give a true and fair view  of the state of affairs of the group and the parent company and of the profit or 
loss of the group for that period.   

select suitable accounting policies and then apply them consistently; 

In preparing those financial statements, the directors are required to: 
 
  make judgements and accounting estimates that are reasonable and prudent; 
 

state whether IFRSs as adopted by the European Union and applicable United Kingdom Accounting Standards 
have  been  followed  for  the  group  and  the  parent  company  respectively,  subject  to  any  material  departures 
disclosed and explained in the group and parent company financial statements; 

  prepare  the  financial  statements  on  the  going  concern  basis  unless  it  is  inappropriate  to  presume  that  the 

group and the parent company will continue in business. 

The directors confirm they have complied with all the above requirements in preparing the financial statements.  

The  directors  are  responsible  for  keeping  proper  accounting  records  which  disclose  with  reasonable  accuracy  at 
any time the financial position of the parent company and the group and enable them to ensure that the financial 
statements comply with the Companies (Jersey) Law 1991. They have general responsibility for taking such steps 
as are reasonable open to them to safeguard the assets of the parent company and the group and to prevent and 
detect fraud and other irregularities. 

So  far  as  the  directors  are  aware,  there  is  no  relevant  audit  information  of  which  the  parent  company  and  group 
auditors  are  unaware,  and  each  director  has  taken  all  steps  that  he  or  she  ought  to  have  taken  as  a  director  in 
order to make himself or herself aware of any relevant audit information and to establish that the  parent company 
and the group’s auditors are aware of that information. 

The directors are responsible for the maintenance and integrity of the company’s website. Legislation in the United 
Kingdom  governing  the  preparation  and  dissemination  of  financial  statements  may  differ  from  legislation  in  other 
jurisdictions. 

The directors consider that the annual report and accounts, taken as a whole, is fair, balanced and understandable 
and provides the information necessary for shareholders to assess a company’s performance, business model and 
strategy.  

Each of the directors, whose names and functions are listed in the Directors’ report confirm that, to the best of their 
knowledge: 
 

the  group  financial  statements,  which  have  been  prepared  in  accordance  with  IFRSs  as  adopted  by  the  EU, 
give a true and fair view of the assets, liabilities, financial position and loss of the group;  
the  Directors’  report  includes  a  fair  review  of  the  development  and  performance  of  the  business  and  the 
position of the group; and 
the Strategic report contains a description of the principal risks and uncertainties that the group faces. 

 

 

16 

 
 
 
 
 
 
 
  
 
 
 
 
 
 
  
 
 
 
MySale Group Plc 
Independent auditors' report to the members of MySale Group plc 
30 June 2014 

Report on the financial statements 

Our opinion 
In our opinion: 
 

the financial statements,  give a true and fair view of the state of the  group’s and of the parent company’s 
affairs as at 30 June 2014 and of the group’s loss and cash flows for the year then ended; 
the  group  financial  statements  have  been  properly  prepared  in  accordance  with  International  Financial 
Reporting Standards (IFRSs) as adopted by the European Union; 
the parent company financial statements have been properly prepared in accordance with United Kingdom 
Generally Accepted Accounting Practice; and 
the  financial  statements  have  been  properly  prepared  in  accordance  with  the  requirements  of  the 
Companies (Jersey) Law 1991. 

 

 

 

This opinion is to be read in the context of what we say below. 

What we have audited 
The  group  and  parent  company  financial  statements  and  (the  “financial  statements”),  which  are  prepared  by 
MySale Group plc, comprise the: 
  Balance sheet as at 30 June 2014; 
  Parent company balance sheet as at 30 June 2014; 
  Statement of profit or loss and other comprehensive income for the year then ended; 
  Statement of cash flows for the year then ended; 
  Statement of changes in equity for the year then ended; and 
  Notes  to  the  financial  statements,  which  include  a  summary  of  significant  accounting  policies  and  other 

explanatory information. 

The  financial  reporting  framework  that  has  been  applied  in  the  preparation  of  the  group  financial  statements 
comprise applicable law and IFRSs as adopted by the European Union. The financial reporting framework that has 
been applied in the preparation of the parent company financial statements is applicable law and United Kingdom 
Accounting Standards. 

In  applying  the  financial  reporting  framework,  the  directors  have  made  a  number  of  subjective  judgements,  for 
example  in  respect  of  significant  accounting  estimates.  In  making  such  estimates,  they  have  made  assumptions 
and considered future events. 

What an audit of financial statements involves 
We  conducted  our  audit  in  accordance  with  International  Standards  on  Auditing  (UK  and  Ireland)  (“ISAs  (UK  & 
Ireland)”).  An  audit  involves  obtaining  evidence  about  the  amounts  and  disclosures  in  the  financial  statements 
sufficient to give reasonable assurance that the financial statements are free from material misstatement, whether 
caused by fraud or error.  

This includes an assessment of:  
  whether  the  accounting  policies  are  appropriate  to  the  group’s  and  the  parent  company’s  circumstances  and 

have been consistently applied and adequately disclosed;  
the reasonableness of significant accounting estimates made by the directors; and 
the overall presentation of the financial statements.  

 
 

In addition, we read all the financial and non-financial information in the Annual Report and Financial Statements 
and the company financial statement to identify material inconsistencies with the audited financial statements and 
to  identify  any  information  that  is  apparently  materially  incorrect  based  on,  or  materially  inconsistent  with,  the 
knowledge  acquired  by  us  in  the  course  of  performing  the  audit.  If  we  become  aware  of  any  apparent  material 
misstatements or inconsistencies we consider the implications for our report. 

17 

 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
MySale Group Plc 
Independent auditors' report to the members of MySale Group plc 
30 June 2014 

Opinion on other matter prescribed by the Companies (Jersey) Law 1991 
In our opinion the information given in the Strategic report, Corporate governance, Directors’ remuneration report 
and  Directors’  report  for  the  financial  year  for  which  the  financial  statements  are  prepared  is  consistent  with  the 
financial statements. 

Other matters on which we are required to report by exception 

Adequacy of accounting records and information and explanations received 
Under the Companies (Jersey) Law 1991 we are required to report to you if, in our opinion: 
 
 

we have not received all the information and explanations we require for our audit; or 
adequate accounting records have not been kept by the parent company, or returns adequate for our audit 
have not been received from branches not visited by us; or 
the parent company financial statements are not in agreement with the accounting records and returns. 

 

We have no exceptions to report arising from this responsibility. 

Responsibilities for the financial statements and the audit 

Our responsibilities and those of the directors 
As explained more fully in the Directors’ responsibility statement set out on page 16, the directors are responsible 
for the preparation of the financial statements and for being satisfied that they give a true and fair view. 

Our responsibility is to audit and express an opinion on the financial statements in accordance with applicable law 
and  ISAs  (UK  &  Ireland).  Those  standards  require  us  to  comply  with  the  Auditing  Practices  Board’s  Ethical 
Standards for Auditors. 

This  report,  including  the  opinions,  has  been  prepared  for  and  only  for  the  company’s  members  as  a  body  in 
accordance with Article 113A of the Companies (Jersey) Law 1991 and for no other purpose. We do not, in giving 
these opinions, accept or assume responsibility for any other purpose or to any other person to whom this report is 
shown or into whose hands it may come save where expressly agreed by our prior consent in writing. 

Christopher Burns (Senior Statutory Auditor) 
for and on behalf of PricewaterhouseCoopers LLP 
Chartered Accountants and Statutory Auditors 
London 

14 September 2014 

18 

 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
MySale Group Plc 
Statement of profit or loss and other comprehensive income 
For the year ended 30 June 2014 

Revenue 
Sale of goods 
Postage revenue 

Cost of sale of goods 

Gross profit 

Other operating gains/(loss), net 

Expenses 
Selling and distribution expenses 
Administration expenses 
Listing costs 
Preference shares fair value loss 
Contingent consideration fair value gain 
Share of loss of joint venture accounted for using the equity method 
Finance income, net 

  Note   

2014 
A$'000 

2013 
A$'000 

4 
4 

5 

199,624   
24,738   
224,362   
(163,942)  

161,590  
20,286  
181,876  
(126,982) 

60,420   

54,894  

535   

840  

(36,497)  
(26,034)  
(9,818)  
(51,263)  
304   
-   
209   

(30,632) 
(19,253) 
-  
(350) 
573  
(273) 
1  

  41 
6 

Profit/(loss) before income tax (expense)/benefit 

(62,144)  

5,800  

Income tax (expense)/benefit 

8 

3,602   

(1,350) 

Profit/(loss) after income tax expense for the year attributable to the 
owners of MySale Group Plc 

30 

(58,542) 

4,450  

Other comprehensive income 

Items that may be reclassified subsequently to profit or loss 
Net change in the fair value of cash flow hedges taken to equity, net of tax 
Foreign currency translation 

  29 
  29 

Other comprehensive income for the year, net of tax 

Total comprehensive income for the year attributable to the owners of 
MySale Group Plc 

(719)  
612   

(107)  

-  
(726) 

(726) 

(58,649) 

3,724  

Cents 

Cents 

Basic earnings per share 
Diluted earnings per share 

  42 
  42 

(58.28)  
(58.28)  

4.63  
3.06  

The above statement of profit or loss and other comprehensive income should be read in conjunction with the 
accompanying notes 
19 

 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
  
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
 
 
  
 
 
 
  
 
 
 
  
 
 
 
 
 
  
 
 
 
 
  
 
 
 
  
 
 
 
  
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
  
MySale Group Plc 
Balance sheet 
As at 30 June 2014 

Assets 

Current assets 
Cash and cash equivalents 
Trade and other receivables 
Inventories 
Derivative financial instruments 
Income tax refund due 
Other 
Total current assets 

Non-current assets 
Property, plant and equipment 
Intangibles 
Deferred tax 
Total non-current assets 

Total assets 

Liabilities 

Current liabilities 
Trade and other payables 
Borrowings 
Derivative financial instruments 
Income tax payable 
Provisions 
Deferred revenue 
Total current liabilities 

Non-current liabilities 
Borrowings 
Provisions 
Redeemable preference shares 
Total non-current liabilities 

Total liabilities 

Net assets/(liabilities) 

Equity 
Share capital 
Share premium account 
Other reserves 
Accumulated losses 

Total equity/(deficiency) 

  Note   

2014 
A$'000 

2013 
A$'000 

9 
  10 
  11 
  12 
  13 
  14 

  15 
  16 
  17 

  18 
  19 
  20 
  21 
  22 
  23 

  24 
  25 
  26 

77,344   
3,817   
12,803   
-   
1,962   
16,044   
111,970   

3,219   
22,439   
5,396   
31,054   

15,072  
3,297  
8,392  
40  
-  
7,430  
34,231  

2,679  
19,407  
1,822  
23,908  

143,024   

58,139  

30,118   
1,613   
705   
295   
4,883   
15,616   
53,230   

262   
2,966   
-   
3,228   

16,007  
1,370  
-  
3  
1,407  
11,498  
30,285  

393  
713  
42,680  
43,786  

56,458   

74,071  

86,566   

(15,932) 

  27 
  28 
  29 
  30 

-   
306,363   
(133,595)  
(86,202)  

12,460  
-  
(732) 
(27,660) 

86,566   

(15,932) 

The  financial  statements  of  MySale  Group  Plc  (company  number  115584)  were  approved  by  the  Board  of 
Directors and authorised for issue on 14 September 2014. They were signed on its behalf by: 

__________________________    ___________________________ 
David Mortimer AO                          Jamie Jackson   
Director                                            Director   

The above balance sheet should be read in conjunction with the accompanying notes 
20 

 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
  
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
  
 
 
 
 
 
  
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
  
 
 
 
  
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
  
MySale Group Plc 
Statement of changes in equity 
For the year ended 30 June 2014 

Share 
capital 
A$'000 

Share 
premium 
account  
A$'000 

Other  
reserves 
A$'000 

Accumulated 
losses 
A$'000 

Total 

  deficiency 

A$'000 

Balance at 1 July 2012 

12,381   

Profit after income tax 
(expense)/benefit for the year 
Other comprehensive income for the 
year, net of tax 

Total comprehensive income for the 
year 

Transactions with owners in their 
capacity as owners: 
Business combination – contingent 
consideration with shares to be issued  

Balance at 30 June 2013 

- 

- 

- 

79  

12,460   

-  

- 

- 

- 

- 

-  

(6)  

(32,110)  

(19,735) 

- 

4,450  

4,450  

(726) 

- 

(726) 

(726) 

4,450  

3,724  

- 

- 

79  

(732)  

(27,660)  

(15,932) 

Share 
capital 
A$'000 

 Share 
premium 
account 
A$'000 

 Other 
reserves 
A$'000 

Accumulated 
losses 
A$'000 

Total 
equity 
A$'000 

Balance at 1 July 2013 

12,460   

-  

(732)  

(27,660)  

(15,932) 

- 

- 

- 

- 

(58,542) 

(58,542) 

(107) 

- 

(107) 

(107) 

(58,542) 

(58,649) 

Loss after income tax (expense)/benefit 
for the year 
Other comprehensive income for the 
year, net of tax 

Total comprehensive income for the 
year 

Transactions with owners in their 
capacity as owners: 
Contributions of equity, net of 
transaction costs (note 27) 
Capital reorganisation (notes 27 and 
28) 

- 

- 

- 

- 

67,204  

- 

(12,460) 

239,159  

(132,756) 

- 

- 

67,204  

93,943  

Balance at 30 June 2014 

-  

306,363   

(133,595)  

(86,202)  

86,566  

The above statement of changes in equity should be read in conjunction with the accompanying notes 
21 

 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
 
 
 
 
 
 
 
 
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
 
 
 
 
 
 
 
 
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
 
 
  
MySale Group Plc 
Statement of cash flows 
For the year ended 30 June 2014 

Cash flows from operating activities 
Profit/(loss) before income tax expense for the year 

Adjustments for: 
Depreciation and amortisation 
Net loss on disposal of property, plant and equipment 
Share of loss in joint ventures 
Fair value loss on redeemable preference shares 
Fair value loss/(gain) on contingent consideration 
Loss on revaluation of long-term incentive plan 
Gain on business combination - bargain purchase 
Interest income 
Interest expense 

Change in operating assets and liabilities: 
Increase in trade and other receivables 
Decrease/(increase) in inventories 
Increase in other operating assets 
Increase in trade and other payables 
Increase/(decrease) in other provisions 
Increase in deferred revenue 

Interest received 
Interest and other finance costs paid 
Income taxes paid 

2014 
A$'000 

2013 
A$'000 

(62,144)  

5,800  

1,865   
182   
-   
51,263   
(304)  
4,888   
(932)  
(337)  
128   

1,137  
24  
273  
350  
(572) 
5  
-  
(182) 
181  

(5,391)  

7,016  

(517)  
(4,335)  
(8,575)  
14,046   
841   
4,118   

187   
337   
(128)  
(2,046)  

(2,295) 
4,467  
(2,511) 
3,122  
(304) 
2,252  

11,747  
182  
(181) 
(1,027) 

Net cash from/(used in) operating activities 

(1,650)  

10,721  

Cash flows from investing activities 
Payment for purchase of business, net of cash acquired 
Payments for property, plant and equipment 
Payments for intangibles 

Net cash used in investing activities 

Cash flows from financing activities 
Proceeds from issue of shares 
Proceeds from borrowings 
Repayment of borrowings 
Payments for security deposits  
Proceeds from return of security deposits 
Share issue transaction costs 

Net cash from financing activities 

Net increase in cash and cash equivalents 
Cash and cash equivalents at the beginning of the financial year 
Effects of exchange rate changes on cash 

  39 
  15 
  16 

  27 

  27 

487   
(1,789)  
(1,813)  

-  
(1,177) 
(1,330) 

(3,115)  

(2,507) 

72,267   
317   
(532)  
-   
-   
(5,063)  

-  
1,073  
(220) 
(688) 
38  
-  

66,989   

203  

62,224   
15,072   
48   

8,417  
6,614  
41  

Cash and cash equivalents at the end of the financial year 

9 

77,344   

15,072  

The above statement of cash flows should be read in conjunction with the accompanying notes 
22 

 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
  
 
 
  
 
 
 
  
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
MySale Group Plc 
Notes to the financial statements 
30 June 2014 

Note 1. General information 

MySale Group Plc is a group consisting of MySale Group Plc (the 'company' or 'parent entity') and its subsidiaries 
(the  'group').  The  financial  statements,  in  line  with  the  location  of  the  majority  of  the  group's  operations  and 
customers, are presented in Australian dollars and generally rounded to the nearest thousand.  

The principal business of the group is the operating of online shopping outlets for consumer goods like ladies, men 
and children’s fashion clothing, accessories, beauty and homeware items. 

On  27  May  2014  the  company  acquired  100%  of  the  ordinary  shares  of  APAC  Sale  Group  Pte.  Ltd.  from  the 
existing shareholders and became the immediate and ultimate parent, as well as a controlling party of APAC Sale 
Group Pte. Ltd and its subsidiaries.  

MySale  Group  Plc  is  a  public  limited  company  incorporated  and  registered  in  Jersey  on  28  April  2014  under  the 
Companies Law. The Company is domiciled in Australia. 

The  registered  office  of  the  company  is  Ogier  House,  The  Esplanade,  St  Helier,  Jersey  JE4  9WG  and  principal 
place of business is at Unit 5, 111 Old Pittwater Road, Brookvale, NSW 2100, Australia. 

Note 2. Significant accounting policies 

The  principal  accounting  policies  adopted  in  the  preparation  of  the  financial  statements  are  set  out  below.  These 
policies have been consistently applied to all the years presented, unless otherwise stated. 

Basis of preparation 
In May 2014, MySale Group Plc (the ‘company’), previously known as MySale Group Limited) acquired 100% of the 
ordinary shares of APAC Sale Group Pte. Ltd. (‘APAC’) from the existing shareholders and became an immediate 
and ultimate parent, as well as a controlling party of APAC Sale Group Pte. Ltd and its subsidiaries (‘APAC Group’) 
in preparation for admission of the company to the Alternative Investment Market (‘AIM’) operated by the London 
Stock  Exchange.  The  company  determined  that  this  internal  restructuring  represented  a  common  control 
transaction  rather  than  a  business  combination.  The  appropriate  accounting  treatment  for  recognising  the  new 
group  structure  is  on  the  basis  that  the  transaction  is  a  form  of  capital  reconstruction  and  group  reorganisation. 
Therefore,  these  financial  statements  have  been  prepared  using  the  principles  of  a  reverse  acquisition  by  APAC 
and the consolidated financial statements have been prepared as a continuation of the financial statements of the 
existing APAC Group. Refer to 'business combination’ accounting policy below for further information 

For presentation purposes, the comparative figures presented in these consolidated financial statements represent 
those  of  APAC  Group  for  the  financial  year  ended  30  June  2013  as  disclosed  in  the  AIM  Admission  document 
except  for  a  A$1,746,000  non-cash  adjustment  relating  to  the  calculation  of  deferred  revenue  where  cash  was 
received  prior  to  30  June  2013  and  the  delivery  of  these  goods  occurred  after  this  date.  The  impact  for  the  year 
ended  30 June 2013  is  a reduction in group revenue  and profit  before tax of A$1,746,000,  a  decrease in the tax 
charge of A$524,000, an increase in deferred revenue of A$1,746,000 and a decrease in basic and diluted EPS of 
1.27 cents and 0.88 cents respectively. The figures for the current financial year are APAC for the entire year and 
MySale from the date MySale legally acquired APAC. 

These financial statements are prepared  in  accordance with  International Finance Reporting Standards ('IFRS' or 
'IFRSs')  as  adopted  for  use  in  the  European  Union  (the  'EU'  and  IFRS  Interpretations  Committee  interpretations 
(together 'EUIFRS'). 

Historical cost convention 
The  financial  statements  have  been  prepared  under  the  historical  cost  convention,  except  for  derivative  financial 
instruments, contingent consideration and redeemable preference shares at fair value. 

Critical accounting estimates 
The preparation of the financial statements requires the use of certain critical accounting estimates. It also requires 
management  to  exercise  its  judgement  in  the  process  of  applying  the  group's  accounting  policies.  The  areas 
involving a higher degree of judgement or complexity, or areas where assumptions and estimates are significant to 
the financial statements, are disclosed in note 3. 

23 

 
 
 
 
 
 
 
  
  
  
 
  
  
  
  
  
  
  
  
  
  
  
MySale Group Plc 
Notes to the financial statements 
30 June 2014 

Note 2. Significant accounting policies (continued) 

New, revised or amending Accounting Standards and Interpretations adopted 
The group has adopted all of the new, revised or amending Accounting Standards and Interpretations issued by the 
International Accounting Standards Board that are mandatory for the current reporting period. 

Any significant impact on the accounting policies of the group from the adoption of these Accounting Standards and 
Interpretations are disclosed below. The adoption of these Accounting Standards and Interpretations did not have 
any significant impact on the financial performance or position of the group. 

The following Accounting Standards are most relevant to the group: 

IFRS 10 Consolidated Financial Statements 
The group has applied IFRS 10 from 1 July 2013, which has a new definition of 'control'. Control exists when the 
reporting entity is exposed, or has the rights, to variable returns (e.g. dividends, remuneration, returns that are not 
available  to  other  interest  holders  including  losses)  from  its  involvement  with  another  entity  and  has  the  ability  to 
affect those returns through its 'power' over that other entity. A reporting entity has power when it has rights (e.g. 
voting rights, potential voting rights, rights to appoint key management, decision making rights, kick out rights) that 
give it the current ability to direct the 
activities that significantly affect the investee's returns (e.g. operating policies, capital decisions, appointment of key 
management). The group not only has to consider its holdings and rights but also the holdings and rights of other 
shareholders in order to determine whether it has the necessary power for consolidation purposes. 

IFRS 13 Fair Value Measurement 
The  group  has  applied  IFRS  13  and  its  consequential  amendments  from  1  July  2013.  The  standard  does  not 
prescribe  when  to  use  fair  value.  Instead  it  provides  a  single  robust  measurement  framework,  with  clear 
measurement objectives, for measuring fair value using the 'exit price' and it provides guidance on measuring fair 
value when a market becomes less active. The 'highest and best use' approach would be used to measure assets 
whereas liabilities would be based on transfer value. 

IAS 19 Employee Benefits (September 2011) 
The group has applied IAS 19 and its consequential amendments from 1 July 2013. The standard has changed the 
definition of short-term employee benefits, from 'due to' to 'expected to' be settled within 12 months. Annual leave 
that is not expected to be wholly settled within 12 months is now discounted allowing for expected salary levels in 
the future period when the leave is expected to be taken. 

Amendments  to  International  Accounting  Standards  -  Disclosures  -  Offsetting  Financial  Assets  and  Financial 
Liabilities 
The group has applied the amendments from 1 July 2013, which enhanced the disclosure requirements of IFRS 7 
'Financial 
Instruments: 
Presentation')  to  provide  information  about  netting  arrangements,  including  rights  of  set-off  related  to  an  entity's 
financial instruments and the effects of such rights on its balance sheet. 

Instruments:  Disclosures'  (and  consequential  amendments 

'Financial 

IAS  32 

to 

Amendments to International Accounting Standards - Transition Guidance and Other Amendments 
The  group  has  applied  the  amendments  from  1  July  2013,  which  amends  IFRS  10  and  related  standards  for  the 
transition guidance relevant to the initial application of those standards. The amendments clarify the circumstances 
in which adjustments to an entity's previous accounting for its involvement with other entities are required and the 
timing of such adjustments. 

Principles of consolidation 
The consolidated financial statements incorporate the assets and liabilities of all subsidiaries of MySale Group Plc 
as at 30 June 2014 and the results of all subsidiaries for the year then ended. 

Subsidiaries are all those entities over which the group has control. The group controls an entity when the group is 
exposed to, or has rights to, variable returns from its involvement with the entity and has the ability to affect those 
returns  through  its  power  to  direct  the  activities  of  the  entity.  Subsidiaries  are  fully  consolidated  from  the date  on 
which control is transferred to the group. They are de-consolidated from the date that control ceases. 

24 

 
 
 
 
 
 
 
  
  
  
  
 
  
  
  
  
  
  
  
  
MySale Group Plc 
Notes to the financial statements 
30 June 2014 

Note 2. Significant accounting policies (continued) 

Intercompany  transactions,  balances  and  unrealised  gains  on  transactions  between  entities  in  the  group  are 
eliminated. Unrealised losses are also eliminated unless the transaction provides evidence of the impairment of the 
asset transferred. Accounting policies of subsidiaries have been changed where necessary to ensure consistency 
with the policies adopted by the group. 

The acquisition of common control subsidiaries is accounted for using the pooling of interest method of accounting. 
The  acquisition  of  other  subsidiaries  is  accounted  for  using  the  acquisition  method  of  accounting.  A  change  in 
ownership  interest,  without  the  loss  of  control,  is  accounted  for  as  an  equity  transaction,  where  the  difference 
between  the  consideration  transferred  and  the  book  value  of  the  share  of  the  non-controlling  interest  acquired  is 
recognised directly in equity attributable to the parent. 

Where the group loses control  over a subsidiary, it derecognises the assets including goodwill, liabilities and non-
controlling interest in the subsidiary together with any cumulative translation differences recognised in equity. The 
group recognises the fair value of the consideration received and the fair value of any investment retained together 
with any gain or loss in profit or loss. 

Operating segments 
Operating  segments  are  presented  using  the  'management  approach',  where  the  information  presented  is  on  the 
same  basis  as  the  internal  reports  provided  to  the  Chief  Operating  Decision  Makers  ('CODM').  The  CODM  is 
responsible for the allocation of resources to operating segments and assessing their performance. 

Foreign currency translation 

Foreign currency transactions 
Foreign currency transactions are translated into Australian dollars using the exchange rates prevailing at the dates 
of the transactions. Foreign exchange gains and losses resulting from the settlement of such transactions and from 
the  translation  at  financial  year-end  exchange  rates  of  monetary  assets  and  liabilities  denominated  in  foreign 
currencies are recognised in profit or loss. 

Foreign operations 
The assets and liabilities of foreign operations are translated into Australian dollars using the exchange rates at the 
reporting  date.  The  revenues  and  expenses  of  foreign  operations  are  translated  into  Australian  dollars  using  the 
average  exchange  rates,  which  approximate  the  rate  at  the  date  of  the  transaction,  for  the  period.  All  resulting 
foreign exchange differences are recognised in other comprehensive income through the foreign currency reserve 
in equity. 

The foreign currency reserve is recognised in profit or loss when the foreign operation or net investment is disposed 
of. 

Revenue recognition 
Revenue is measured at the fair value of the consideration received, and represents amounts receivable for goods 
supplied, stated net of trade discounts, returns and value of gift vouchers used. Revenue is recognised  when the 
amount  of  revenue  can  be  reliably  measured;  when  it  is  probable  that  future  economic  benefits  will  flow  to  the 
entity; and when specific criteria have been met for each of the group’s activities, as described below. The group 
bases its estimate of return on historical results and provisions are made for goods expected to be returned. 

Sale of goods 
The group operates an online retail business selling men's, ladies and children's apparel, accessories, beauty and 
homeware items. Revenue from sale of goods is recognised when the significant risks and rewards of ownership of 
the goods have passed to  the buyer and can be measured reliably. Risks and rewards are considered passed to 
the  buyer  when  the  goods  have  been  delivered  to  the  customer  and  it  is  reasonably  assured  the  customer  has 
accepted  the  goods.  Net  sales  represent  product  shipped  less  actual  and  estimated  future  returns,  and  slotting 
fees, rebates and other trade discounts accounted for as reductions of revenue. Online sales are usually by credit 
card or online payment. 

It  is  the  group's  policy  to  sell  its  products  to  the  customer  with  a  right  of  return  within  14  days.  Accumulated 
experience is used to estimate and provide for such returns at the time of sale. 

25 

 
 
 
 
 
 
 
  
  
  
  
  
  
  
 
  
  
  
  
 
  
MySale Group Plc 
Notes to the financial statements 
30 June 2014 

Note 2. Significant accounting policies (continued) 

Postage revenue 
Postage revenue is recognised when the associated goods have been successfully delivered to the customer. 

Other revenue 
Other revenue is recognised when it is received or when the right to receive payment is established. 

Income tax 
The income tax expense or benefit for the period is the tax payable  on that period's taxable income based on the 
applicable  income  tax  rate  for  each  jurisdiction,  adjusted  by  changes  in  deferred  tax  assets  and  liabilities 
attributable  to  temporary  differences,  unused  tax  losses  and  the  adjustment  recognised  for  prior  periods,  where 
applicable. 

Deferred tax assets and liabilities are recognised for temporary differences at the tax rates expected to apply when 
the  assets  are  recovered  or  liabilities  are  settled,  based  on  those  tax  rates  that  are  enacted  or  substantively 
enacted, except for: 
●   When the deferred income tax asset or liability arises from the initial recognition of goodwill or an asset or liability in a 
transaction that is not a business combination and that, at the time of the transaction, affects neither the accounting nor 
taxable profits; or 

●   When the taxable temporary difference is associated with interests in subsidiaries, associates or joint ventures, and the 
timing  of  the  reversal  can  be  controlled  and  it  is  probable  that  the  temporary  difference  will  not  reverse  in  the 
foreseeable future. 

Deferred tax assets are recognised for deductible temporary differences and unused tax losses only if it is probable 
that future taxable amounts will be available to utilise those temporary differences and losses. 

The  carrying  amount  of  recognised  and  unrecognised  deferred  tax  assets  are  reviewed  each  reporting  date. 
Deferred tax assets recognised are reduced to the extent that it is no longer probable that future taxable profits will 
be available for the carrying amount to be recovered. Previously unrecognised deferred tax assets are recognised 
to the extent that it is probable that there are future taxable profits available to recover the asset. 

Deferred  tax  assets  and  liabilities  are  offset  only  where  there  is  a  legally  enforceable  right  to  offset  current  tax 
assets  against  current  tax  liabilities  and  deferred  tax  assets  against  deferred  tax  liabilities;  and  they  relate  to  the 
same  taxable  authority  on  either  the  same  taxable  entity  or  different  taxable  entities  which  intend  to  settle 
simultaneously. 

Current and non-current classification 
Assets and liabilities are presented in the balance sheet based on current and non-current classification. 

An  asset  is  current  when:  it  is  expected  to  be  realised  or  intended  to  be  sold  or  consumed  in  normal  operating 
cycle; it is held primarily for the purpose of trading; it is expected to be realised within 12 months after the reporting 
period; or the asset is cash or cash equivalent unless restricted from being exchanged or used to settle a liability for 
at least 12 months after the reporting period. All other assets are classified as non-current. 

A liability is current when: it is expected to be settled in normal operating cycle; it is held primarily for the purpose of 
trading; it is due to be settled within 12 months after the reporting period; or there is no unconditional right to defer 
the settlement of the liability for at least twelve months after the reporting period. All other liabilities are classified as 
non-current.  

Deferred tax assets and liabilities are always classified as non-current. 

Cash and cash equivalents 
Cash and cash equivalents includes cash on hand, deposits held at call with financial institutions, other short-term, 
highly  liquid  investments  with  original  maturities  of  three  months  or  less  that  are  readily  convertible  to  known 
amounts of cash and which are subject to an insignificant risk of changes in value. 

Trade and other receivables 
Trade  receivables  are  initially  recognised  at  fair  value  and  subsequently  measured  at  amortised  cost  using  the 
effective interest method, less any provision for impairment. 

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MySale Group Plc 
Notes to the financial statements 
30 June 2014 

Note 2. Significant accounting policies (continued) 

Other receivables are recognised at amortised cost, less any provision for impairment. 

Inventories 
Goods for resale are stated at the lower of cost and net realisable value on a 'weighted average cost' basis. Cost 
comprises purchase, delivery and direct labour costs, net of rebates and discounts received or receivable. 

Net  realisable  value  is  the  estimated  selling  price  in  the  ordinary  course  of  business  less  the  estimated  costs 
necessary to make the sale. 

A  provision  is  made  to  write  down  any  slow-moving  or  obsolete  inventory  to  net  realisable  value,  based  on 
management  assessment  of  the  expected  future  sales  of  that  inventory,  the  condition  of  the  inventory  and  the 
seasonality of the inventory. 

Derivative financial instruments 
Derivatives  are  initially  recognised  at  fair  value  on  the  date  a  derivative  contract  is  entered  into  and  are 
subsequently remeasured to their fair value at each reporting date. The accounting for subsequent changes in fair 
value  depends on  whether the derivative  is designated as a hedging  instrument, and if so, the nature of the item 
being hedged. 

Derivatives are classified as current or non-current depending on the expected period of realisation. 

Cash flow hedges 
Cash flow hedges are used to cover the group's exposure to variability in cash flows that is attributable to particular 
risk  associated  with  a  recognised  asset  or  liability  or  a  firm  commitment  which  could  affect  profit  or  loss.  The 
effective portion of the gain or loss on the hedging instrument is recognised directly  in equity, whilst the ineffective 
portion  is  recognised  in  profit  or  loss.  Amounts  taken  to  equity  are  transferred  out  of  equity  and  included  in  the 
measurement of the hedged transaction when the forecast transaction occurs. 

Cash flow hedges are tested  for effectiveness on a regular basis both retrospectively and prospectively to ensure 
that each hedge is highly effective and continues to be designated as a cash flow hedge. If the forecast transaction 
is no longer expected to occur, amounts recognised in equity are transferred to profit or loss. 

If  the  hedging  instrument  is  sold,  terminated,  expires,  exercised  without  replacement  or  rollover,  or  if  the  hedge 
becomes ineffective and is no longer a designated hedge, amounts previously recognised in equity remain in equity 
until the forecast transaction occurs. 

Joint ventures 
A  joint  venture  is  a  contractual  arrangement  whereby  two  or  more  parties  undertake  an  economic  activity  that  is 
subject to joint control. Investments in joint ventures are accounted for using the equity method. Under the equity 
method,  the  share  of  the  profits  or  losses  of  the  joint  venture  is  recognised  in  profit  or  loss  and  the  share  of  the 
movements  in  equity  is  recognised  in  other  comprehensive  income.  In  the  consolidated  financial  information 
income/(losses) earned from joint venture entities increase/(reduce) the carrying amount of the investment. When 
the  group’s  share  of  losses  in  a  joint  venture  equals  to  or  exceeds  its  interest  in  the  joint  venture,  including  any 
other unsecured non-current receivables, the group does not recognise further losses, unless it has obligations to 
make or has made payments on behalf of the joint venture. 

Property, plant and equipment 
Property, plant and equipment is stated at historical cost less accumulated depreciation and impairment. Historical 
cost includes expenditure that is directly attributable to the acquisition of the items. 

Subsequent expenditure relating to plant and equipment that has already been recognised is added to the carrying 
amount of the asset only when it is probable that future economic benefits associated with the item will flow to the 
group and the cost of the item can be measured reliably. All other repair and maintenance expenses are recognised 
in profit or loss when incurred. 

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MySale Group Plc 
Notes to the financial statements 
30 June 2014 

Note 2. Significant accounting policies (continued) 

Depreciation  is  calculated  on  a  straight-line  basis  to  write  off  the  net  cost  of  each  item  of  property,  plant  and 
equipment over their expected useful lives as follows: 

Leasehold improvements 
Plant and equipment 
Fixtures and fittings 
Motor vehicles 

 5-7 years 
 3-7 years 
 5-10 years 
 4-5 years 

The  residual  values,  useful  lives  and  depreciation  methods  are  reviewed,  and  adjusted  if  appropriate,  at  each 
reporting date. 

Leasehold  improvements  and  plant  and  equipment  under  lease  are  depreciated  over  the  unexpired  period  of  the 
lease or the estimated useful life of the assets, whichever is shorter. 

An  item  of  property,  plant  and  equipment  is  derecognised  upon  disposal  or  when  there  is  no  future  economic 
benefit to the group. Gains and losses between the carrying amount and the disposal proceeds are taken to profit or 
loss. 

Leases 
The determination of whether an arrangement is or contains a lease is based on the substance of the arrangement 
and  requires  an  assessment  of  whether  the  fulfilment  of  the  arrangement  is  dependent  on  the  use  of  a  specific 
asset or assets and the arrangement conveys a right to use the asset. 

A distinction is made between finance leases, which effectively transfer from the lessor to the lessee substantially 
all  the  risks  and  benefits  incidental  to  ownership  of  leased  assets,  and  operating  leases,  under  which  the  lessor 
effectively retains substantially all such risks and benefits. 

Finance leases are capitalised. A lease asset and liability are established at the fair value of the leased assets, or if 
lower,  the  present  value  of  minimum  lease  payments.  Lease  payments  are  allocated  between  the  principal 
component of the lease liability and the finance costs, so as to achieve a constant rate of interest on the remaining 
balance of the liability. 

Leased assets acquired under a finance lease are depreciated over the asset's useful life or over the shorter of the 
asset's useful life and the lease term if there is no reasonable certainty that the group will obtain ownership at the 
end of the lease term. 

Operating lease payments, net of any incentives received from the lessor, are charged to profit or loss on a straight-
line basis over the term of the lease. 

Intangible assets 
Externally  acquired  intangible  assets  are  initially  recognised  at  cost.  Indefinite  life  intangible  assets  are  not 
amortised  and  are  subsequently  measured  at  cost  less  any  impairment.  Finite  life  intangible  assets  are 
subsequently measured at cost less amortisation and any impairment. The gains or losses recognised in profit or 
loss  arising  from  the  derecognition  of  intangible  assets  are  measured  as  the  difference  between  net  disposal 
proceeds and the carrying amount of the intangible asset. The method and useful lives of finite life intangible assets 
are  reviewed  annually.  Changes  in  the  expected  pattern  of  consumption  or  useful  life  are  accounted  for 
prospectively by changing the amortisation method or period. 

Goodwill 
Goodwill arises on the acquisition of a business. Goodwill is not amortised. Instead, goodwill is tested annually for 
impairment,  or  more  frequently  if  events  or  changes  in  circumstances  indicate  that  it  might  be  impaired,  and  is 
carried at cost less accumulated impairment losses. Impairment losses on goodwill are taken to profit or loss and 
are not subsequently reversed. 

Customer relationships 
Customer relationships acquired in a business combination are amortised on a straight-line basis over the period of 
their expected benefit, being their finite useful life of three years. 

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MySale Group Plc 
Notes to the financial statements 
30 June 2014 

Note 2. Significant accounting policies (continued) 

ERP system and software 
Acquired  enterprise  resource  planning  ('ERP')  systems  and  software  costs  are  initially  capitalised  at  cost  which 
includes the purchase price, net of any discounts and rebates, and other directly attributable  cost of preparing the 
asset  for  its  intended  use.  Direct  expenditure  including  employee  costs,  which  enhances  or  extends  the 
performance  of  these  systems  beyond  its  specifications  and  which  can  be  reliably  measured,  is  added  to  the 
original costs incurred. These costs are amortised on a straight-line basis over the period of their expected benefit, 
being their finite useful lives of between three and five years. 

Costs associated with maintenance are recognised as an expense when incurred. 

Impairment of non-financial assets 
Other non-financial assets are reviewed for impairment whenever events or changes in circumstances indicate that 
the carrying amount may not be recoverable. An impairment loss is recognised for the amount by which the asset's 
carrying amount exceeds its recoverable amount. 

Recoverable amount is the higher of an asset's fair value less costs of disposal and value-in-use. The value-in-use 
is the present value of the estimated future cash flows relating to the asset using a pre-tax discount rate specific to 
the asset or cash-generating unit to which the asset belongs. Assets that do not have independent cash flows are 
grouped together to form a cash-generating unit. 

Trade and other payables 
These  amounts  represent  liabilities  for  goods  and  services  provided  to  the  group  prior  to  the  end  of  the  financial 
year  and  which  are  unpaid.  Trade  and  other  payables  are  initially  recognised  at  fair  value  and  subsequently 
measured at amortised cost. Due to their short-term nature they  are not discounted. The amounts are unsecured 
and are usually paid within 30 days of recognition. 

Redeemable preference shares 
Preference shares, which are mandatorily redeemable on a specific date, at the option of the holder are classified 
as  liabilities.  The  dividends  on  these  preference  shares  are  recognised  as  finance  costs,  in  profit  or  loss,  when 
declared. Redeemable preference shares are measured at fair value through profit or loss. 

Borrowings 
Loans  and  borrowings  are  initially  recognised  at  the  fair  value  of  the  consideration  received,  net  of  transaction 
costs. They are subsequently measured at amortised cost using the effective interest method. 

Finance costs 
Finance  costs  attributable  to  qualifying  assets  are  capitalised  as  part  of  the  asset.  All  other  finance  costs  are 
expensed in the period in which they are incurred, including: 
●   interest on short-term and long-term borrowings 
●   interest on finance leases 

Provisions 
Provisions  are  recognised  when  the  group  has  a  present  (legal  or  constructive)  obligation  as  a  result  of  a  past 
event, it is probable the group will be required to settle the obligation, and a reliable estimate can be made of the 
amount of the obligation. The amount recognised as a provision is the best estimate of the consideration required to 
settle  the  present  obligation  at  the  reporting  date,  taking  into  account  the  risks and  uncertainties  surrounding  the 
obligation. If the time value of money is material, provisions are discounted using a current pre-tax rate specific to 
the liability. The increase in the provision resulting from the passage of time is recognised as a finance cost. 

Employee benefits 

Short-term employee benefits 
Liabilities for wages and salaries, including non-monetary benefits, annual leave and long service leave expected to 
be  settled  within  12  months  of  the  reporting  date  are  measured  at  the  amounts  expected  to  be  paid  when  the 
liabilities are settled. 

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MySale Group Plc 
Notes to the financial statements 
30 June 2014 

Note 2. Significant accounting policies (continued) 

Other long-term employee benefits 
The  liability  for  annual  leave  and  long  service  leave  not  expected  to  be  settled  within  12  months  of  the  reporting 
date is measured as the present value of expected future payments to be made in respect of services provided by 
employees up to the reporting date using the projected unit credit method. Consideration is given to expected future 
wage and salary levels, experience of employee departures and periods of service. Expected future payments are 
discounted  using  market  yields  at  the  reporting  date  on  national  government  bonds  with  terms  to  maturity  and 
currency that match, as closely as possible, the estimated future cash outflows. 

Long term employee incentive plan 
The  group  operates  an  employee  incentive  plan  to  reward  and  retain  key  employees.  The  group  recognises  a 
provision where contractually obliged or where there is a past practice that has created a constructive obligation. 

Share-based payments 
Equity-settled and cash-settled share-based compensation benefits are provided to employees. 

Equity-settled  transactions  are  awards  of  shares,  or  options  over  shares,  that  are  provided  to  employees  in 
exchange for the rendering of services. Cash-settled transactions are awards of cash for the exchange of services, 
where the amount of cash is determined by reference to the share price. 

The  cost  of  equity-settled  transactions  are  measured  at  fair  value  on  grant  date.  Fair  value  is  independently 
determined  using  either  the  Binomial  or  Black-Scholes  option  pricing  model  that  takes  into  account  the  exercise 
price, the term of the option, the impact of dilution, the share price at grant date and expected price volatility of the 
underlying share, the expected dividend yield and the risk free interest rate for the term of the option, together with 
non-vesting conditions that do not determine whether the group receives the services that entitle the employees to 
receive payment. No account is taken of any other vesting conditions. 

The cost of equity-settled transactions are recognised as an expense with a corresponding increase in equity over 
the  vesting  period.  The  cumulative  charge  to  profit  or  loss  is  calculated  based  on  the  grant  date  fair  value  of  the 
award,  the  best  estimate  of  the  number  of  awards  that  are  likely  to  vest  and  the  expired  portion  of  the  vesting 
period. The amount recognised in profit or loss for the period is the cumulative amount calculated at each reporting 
date less amounts already recognised in previous periods. 

The  cost  of  cash-settled  transactions  is  initially,  and  at  each  reporting  date  until  vested,  determined  by  applying 
either  the  Binomial  or  Black-Scholes  option  pricing  model,  taking  into  consideration  the  terms  and  conditions  on 
which the award was granted. The cumulative charge to profit or loss until settlement of the liability is calculated as 
follows: 
●   during the vesting period, the liability at each reporting date is the fair value of the award at that date multiplied by the 

expired portion of the vesting period. 

●   from  the  end  of  the  vesting  period  until  settlement  of  the  award,  the  liability  is  the  full  fair  value  of  the  liability  at  the 

reporting date. 

All changes in the liability are recognised in profit or loss. The ultimate cost of cash-settled transactions is the cash 
paid to settle the liability. 

Market  conditions  are  taken  into  consideration  in  determining  fair  value.  Therefore  any  awards  subject  to  market 
conditions  are  considered  to  vest  irrespective  of  whether  or  not  that  market  condition  has  been  met,  provided  all 
other conditions are satisfied. 

If equity-settled awards are modified, as a minimum an expense is recognised as if the modification has not been 
made. An additional expense is recognised, over the remaining vesting period, for any modification that increases 
the total fair value of the share-based compensation benefit as at the date of modification. 

If  the  non-vesting  condition  is  within  the  control  of  the  group  or  employee,  the  failure  to  satisfy  the  condition  is 
treated  as  a  cancellation.  If  the  condition  is  not  within  the  control  of  the  group  or  employee  and  is  not  satisfied 
during  the  vesting  period,  any  remaining  expense  for  the  award  is  recognised  over  the  remaining  vesting  period, 
unless the award is forfeited. 

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MySale Group Plc 
Notes to the financial statements 
30 June 2014 

Note 2. Significant accounting policies (continued) 

If equity-settled awards are cancelled, it is treated as if it has vested on the date of cancellation, and any remaining 
expense  is  recognised  immediately.  If  a  new  replacement  award  is  substituted  for  the  cancelled  award,  the 
cancelled and new award is treated as if they were a modification. 

Fair value measurement 
When an asset or liability, financial or non-financial, is measured at fair value for recognition or disclosure purposes, 
the fair value is based on the price that would be received to sell an asset or paid to transfer a liability in an orderly 
transaction between market participants at the measurement date; and assumes that the transaction will take place 
either: in the principal market; or in the absence of a principal market, in the most advantageous market. 

Fair value is measured using the assumptions that market participants would use when pricing the asset or liability, 
assuming they act in their economic best interest. For non-financial assets, the fair value measurement is based on 
its  highest  and  best  use.  Valuation  techniques  that  are  appropriate  in  the  circumstances  and  for  which  sufficient 
data are available to measure fair value, are used, maximising the use of relevant observable inputs and minimising 
the use of unobservable inputs. 

Assets and liabilities measured at fair value are classified, into three levels, using a fair value hierarchy that reflects 
the significance of the inputs used in making the measurements. Classifications are reviewed each reporting date 
and transfers between levels are determined based on a reassessment of the lowest level input that is significant to 
the fair value measurement. 

For recurring and non-recurring fair value measurements, external valuers may be used when internal expertise is 
either  not  available  or  when  the  valuation  is  deemed  to  be  significant.  External  valuers  are  selected  based  on 
market knowledge and reputation. Where there is a significant change in fair value of an asset or liability from one 
period to another, an analysis is undertaken, which includes a verification of the major inputs applied in the latest 
valuation and a comparison, where applicable, with external sources of data. 

Share capital 
Ordinary shares are classified as equity. 

Incremental costs directly attributable to the issue of new shares or options are shown in equity as a deduction, net 
of tax, from the proceeds. 

Business combinations 
Except  for  the  continuation  accounting  described  in  the  'basis  of  preparation'  and  further  in  the  'group 
reorganisation' below, the acquisition method of accounting is used to account for all other business combinations 
regardless of whether equity instruments or other assets are acquired. 

The  consideration  transferred  is  the  sum  of  the  acquisition-date  fair  values  of  the  assets  transferred,  equity 
instruments  issued  or  liabilities  incurred  by  the  acquirer  to  former  owners  of  the  acquiree  and  the  amount  of  any 
non-controlling interest in the acquiree. For each business combination, the non-controlling interest in the acquiree 
is measured at either fair value or at the proportionate share of the acquiree's identifiable net assets. All acquisition 
costs are expensed as incurred to profit or loss. 

On  the  acquisition  of  a  business,  the  group  assesses  the  financial  assets  acquired  and  liabilities  assumed  for 
appropriate  classification  and  designation  in  accordance  with  the  contractual  terms,  economic  conditions,  the 
group's operating or accounting policies and other pertinent conditions in existence at the acquisition-date. 

Where the business combination is achieved in stages, the group remeasures its previously held equity interest in 
the acquiree at the acquisition-date fair value and the difference between the fair value and the previous carrying 
amount is recognised in profit or loss. 

Contingent  consideration  to  be  transferred  by  the  acquirer  is  recognised  at  the  acquisition-date  fair  value. 
Subsequent changes in the fair value of contingent consideration classified as an asset or liability is recognised in 
profit  or  loss.  Contingent  consideration  classified  as  equity  is  not  remeasured  and  its  subsequent  settlement  is 
accounted for within equity. 

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MySale Group Plc 
Notes to the financial statements 
30 June 2014 

Note 2. Significant accounting policies (continued) 

The  difference  between  the  acquisition-date  fair  value  of  assets  acquired,  liabilities  assumed  and  any  non-
controlling interest in the acquiree and the fair value of the consideration transferred and the fair value of any pre-
existing investment in the acquiree is recognised as goodwill. If the consideration transferred and the pre-existing 
fair value is less than the fair value of the identifiable net assets acquired, being a bargain purchase to the acquirer, 
the difference is recognised as a gain directly in profit or loss by the acquirer on the acquisition-date, but only after a 
reassessment of the identification and measurement of the net assets acquired, the non-controlling interest in the 
acquiree, if any, the consideration transferred and the acquirer's previously held equity interest in the acquirer. 

Business  combinations  are  initially  accounted  for  on  a  provisional  basis.  The  acquirer  retrospectively  adjusts  the 
provisional amounts recognised and also recognises additional assets or liabilities during the measurement period, 
based  on  new  information  obtained  about  the  facts  and  circumstances  that  existed  at  the  acquisition-date.  The 
measurement  period  ends  on  either  the  earlier  of  (i)  12  months  from  the  date  of  the  acquisition  or  (ii)  when  the 
acquirer receives all the information possible to determine fair value. 

Group reorganisation – MySale Group Plc ('MySale') and APAC Sale Group Pte. Ltd. ('APAC') 
When MySale (the  legal  parent  and legal acquirer) acquired APAC and  its subsidiaries (the legal subsidiary), the 
acquisition  did  not  meet  the  definition  of  a  business  combination  in  accordance  with  IFRS  3  'Business 
Combinations'. Instead, the combination has been treated as a group reorganisation, though an accounting policy 
choice using the common control method, as follows: 
• The assets and liabilities of the combining entities are reflected at their carrying amounts. No adjustments have 
been made to reflect fair values, or recognise any new assets or liabilities, that would otherwise be required under 
IFRS 3; 
• The retained earnings and other equity  balances recognised are the existing retained earnings and other equity 
balances of APAC; 
• The amount recognised as issued equity instruments are determined by adding the additional equity retained by 
the group to the issued equity recorded in APAC’s financial statements immediately before the acquisition; 
• No 'new' goodwill has been recognised as a result of the combination. The only goodwill that has been recognised 
is  the  existing  goodwill  of  APAC.  The  difference  between  the  consideration  paid  and  the  equity  'acquired'  is 
reflected in equity as a 'capital contribution'; and 
• The financial statements reflect the results of the combining entities as if they had always been in existence. 

Earnings per share 

Basic earnings per share 
Basic  earnings  per  share  is  calculated  by  dividing  the  profit  attributable  to  the  owners  of  MySale  Group  Plc, 
excluding  any  costs  of  servicing  equity  other  than  ordinary  shares,  by  the  weighted  average  number  of  ordinary 
shares  outstanding  during  the  financial  year,  adjusted  for  bonus  elements  in  ordinary  shares  issued  during  the 
financial year. 

Diluted earnings per share 
Diluted  earnings  per  share  adjusts  the  figures  used  in  the  determination  of  basic  earnings  per  share  to  take  into 
account the after income tax effect of interest and other financing costs associated with dilutive potential ordinary 
shares and the weighted average number of shares assumed to have been issued for no consideration in relation to 
dilutive potential ordinary shares. 

Value Added Tax ('VAT'), Goods and Services Tax ('GST') and other similar taxes 
Revenues, expenses and  assets are recognised net  of the amount of associated VAT/GST, unless the VAT/GST 
incurred is not recoverable from the tax authority. In this case it is recognised as part of the cost of the acquisition of 
the asset or as part of the expense. 

Receivables and payables are stated inclusive of the amount of VAT/GST receivable or payable. The net amount of 
VAT/GST recoverable from, or payable to, the tax authority is included in other receivables or other payables in the 
balance sheet. 

Cash  flows  are  presented  on  a  gross  basis.  The  VAT/GST  components  of  cash  flows  arising  from  investing  or 
financing  activities  which  are  recoverable  from,  or  payable  to  the  tax  authority,  are  presented  as  operating  cash 
flows. 

32 

 
 
 
 
 
 
 
  
  
  
  
  
  
  
  
  
  
  
  
MySale Group Plc 
Notes to the financial statements 
30 June 2014 

Note 2. Significant accounting policies (continued) 

Commitments and contingencies are disclosed net of the amount of VAT/GST recoverable from, or payable to, the 
tax authority. 

Rounding of amounts 
Amounts  in  this  report  have  been  rounded  off  to  the  nearest  thousand  dollars,  or  in  certain  cases,  the  nearest 
dollar. 

New Accounting Standards and Interpretations not yet mandatory or early adopted 
International Financial Reporting Standards ('IFRS') and Interpretations that have recently been issued or amended 
but are not yet mandatory, have not been early adopted by the group for the annual reporting period ended 30 June 
2014. The group's assessment of the impact of these new or amended Accounting Standards and Interpretations, 
most relevant to the group, are set out below. 

IFRS 9 Financial Instruments 
This standard and its consequential amendments are likely to be applicable to annual reporting periods beginning 
on or after 1 January 2018 and completes phase I of the IASB's project to replace IAS 39 'Financial Instruments: 
Recognition and Measurement'. This standard introduces new classification  and measurement models for financial 
assets, using a single approach to determine whether a financial asset is measured at amortised cost or fair value. 
The accounting for financial liabilities continues to be classified and measured in accordance with IAS 39, with one 
exception, being that the portion of a change of fair value relating to the entity’s own credit risk is to be presented in 
other  comprehensive  income  unless  it  would  create  an  accounting  mismatch.  The  group  will  adopt  this  standard 
from 1 July 2018 but the impact of its adoption is yet to be assessed. 

Offsetting Financial Assets and Financial Liabilities (Amendments to IAS 32) 
The  amendments  are  applicable  to  annual  reporting  periods  beginning  on  or  after  1  January  2014.  The 
amendments add application guidance to address inconsistencies in the application of the offsetting criteria in IAS 
32  'Financial  Instruments:  Presentation',  by  clarifying  the  meaning  of  "currently  has  a  legally  enforceable  right  of 
set-off";  and  clarifies  that  some  gross  settlement  systems  may  be  considered  to  be  equivalent  to  net  settlement. 
The adoption of the amendments from 1 July 2014 will not have a material impact on the group. 

Recoverable Amount Disclosures for Non-Financial Assets (Amendments to IAS 36) 
The amendments are applicable to annual reporting periods beginning on or after 1 January 2014. The disclosure 
requirements of IAS 36 ‘Impairment of Assets' have been enhanced to require additional information about the fair 
value measurement when the recoverable amount of impaired assets is based on fair value less costs of disposals. 
Additionally,  if  measured  using  a  present  value  technique,  the  discount  rate  is  required  to  be  disclosed.  The 
adoption of the amendments from 1 July 2014 may increase the disclosures by the group. 

Annual Improvements to IFRSs 2010-2012 Cycle 
These amendments are applicable to annual reporting periods beginning on or after 1 July 2014 and affects several 
Accounting  Standards  as  follows:  Amends  the  definition  of  'vesting  conditions'  and  'market  condition'  and  adds 
definitions  for  'performance  condition'  and  'service  condition'  in  IFRS  2  'Share-based  Payment';  Amends  IFRS  3 
'Business  Combinations'  to  clarify  that  contingent  consideration  that  is  classified  as  an  asset  or  liability  shall  be 
measured at fair value at each reporting date; Amends IFRS 8 'Operating Segments' to require entities to disclose 
the  judgements  made  by  management  in  applying  the  aggregation  criteria;  Clarifies  that  IFRS  8  only  requires  a 
reconciliation  of  the  total  reportable  segments  assets  to  the  entity's  assets,  if  the  segment  assets  are  reported 
regularly; Clarifies that the issuance of IFRS 13 'Fair Value Measurement' and the amending of IFRS 139 'Financial 
Instruments:  Recognition  and  Measurement'  and  IFRS  9  'Financial  Instruments'  did  not  remove  the  ability  to 
measure  short-term  receivables  and  payables  with  no  stated  interest  rate  at  their  invoice  amount,  if  the  effect  of 
discounting  is  immaterial;  Clarifies  that  in  IFRS  116  'Property,  Plant  and  Equipment'  and  IFRS  138  'Intangible 
Assets',  when  an  asset  is  revalued  the  gross  carrying  amount  is  adjusted  in  a  manner  that  is  consistent  with  the 
revaluation of the carrying amount (i.e. proportional restatement of accumulated amortisation); and Amends IFRS 
124  'Related  Party  Disclosures'  to  clarify  that  an  entity  providing  key  management  personnel  services  to  the 
reporting  entity  or  to  the  parent  of  the  reporting  entity  is  a  'related  party'  of  the  reporting  entity.  The  adoption  of 
these amendments from 1 July 2015 will not have a material impact on the group. 

33 

 
 
 
 
 
 
 
  
  
  
  
  
  
  
  
  
  
MySale Group Plc 
Notes to the financial statements 
30 June 2014 

Note 2. Significant accounting policies (continued) 

Annual Improvements to IFRSs 2011-2013 Cycle 
These amendments are applicable to annual reporting periods  beginning  on  or  after 1 July  2014 and  affects four 
Accounting  Standards  as  follows:  Clarifies  the  'meaning  of  effective  IFRSs'  in  IFRS  1  'First-time  Adoption  of 
Accounting Standards'; Clarifies that IFRS 3 'Business Combination' excludes from its scope the accounting for the 
formation of a joint arrangement in the financial statements of the joint arrangement itself; Clarifies that the scope of 
the portfolio exemption in IFRS 13 'Fair Value Measurement' includes all contracts accounted for within the scope of 
IFRS  139  'Financial  Instruments:  Recognition  and  Measurement'  or  IFRS  9  'Financial  Instruments',  regardless  of 
whether  they  meet  the  definitions  of  financial  assets  or  financial  liabilities  as  defined  in  IFRS  132  'Financial 
Instruments: Presentation'; and Clarifies that determining whether a specific transaction meets the definition of both 
a business combination as defined in IFRS 3 'Business Combinations' and investment property as defined in IFRS 
140  'Investment  Property'  requires  the  separate  application  of  both  standards  independently  of  each  other.  The 
adoption of these amendments from 1 July 2015 will not have a material impact on the group. 

Interpretation 21 Levies 
This interpretation is applicable to annual reporting periods beginning on or after 1 January 2014. The Interpretation 
clarifies the circumstances under which a liability to pay a levy imposed by a government should be recognised, and 
whether  that  liability  should  be  recognised  in  full  at  a  specific  date  or  progressively  over  a  period  of  time.  The 
adoption of the interpretation from 1 July 2014 will not have a material impact on the group. 

IFRS 15 Revenue from Contracts with Customers 
This standard is expected to be applicable to annual reporting periods beginning on or after 1 January 2017. The 
standard provides a single standard for revenue recognition. The core principle of the standard is that an entity will 
recognise revenue to depict the transfer of promised goods or services to customers in an amount that reflects the 
consideration  to  which  the  entity  expects  to  be  entitled  in  exchange  for  those  goods  or  services.  The  group  will 
adopt this standard and the amendments from 1 July 2017 but the impact of its adoption is yet to be assessed by 
the group. 

Note 3. Critical accounting judgements, estimates and assumptions 

The preparation of the financial statements requires management to make judgements, estimates and assumptions 
that affect the reported amounts in the financial statements. Management continually evaluates its judgements and 
estimates  in  relation  to  assets,  liabilities,  contingent  liabilities,  revenue  and  expenses.  Management  bases  its 
judgements,  estimates  and  assumptions  on  historical  experience  and  on  other  various  factors,  including 
expectations  of  future  events,  management  believes  to  be  reasonable  under  the  circumstances.  The  resulting 
accounting judgements and estimates will seldom equal the related actual results. The judgements, estimates and 
assumptions  that  have  a  significant  risk  of  causing  a  material  adjustment  to  the  carrying  amounts  of  assets  and 
liabilities (refer to the respective notes) within the next financial year are discussed below. 

Provision for obsolete and slow moving inventories 
The provision for obsolete and slow moving inventories assessment requires a degree of estimation and judgement. 
The level of the provision is assessed by taking into account the recent sales experience, the ageing of inventories 
and other factors that affect inventory obsolescence. 

Fair value and hierarchy of financial instruments 
The  group  is  required  to  classify  all  assets  and  liabilities,  measured  at  fair  value,  using  a  three  level  hierarchy, 
based  on the  lowest level  of input that is significant to the entire fair  value measurement, being: Level  1:  Quoted 
prices (unadjusted) in active markets for identical assets or liabilities that the entity can access at the measurement 
date; Level 2: Inputs other than quoted prices included within Level 1 that are observable for the asset or liability, 
either  directly  or  indirectly;  and  Level  3:  Unobservable  inputs  for  the  asset  or  liability.  Considerable  judgement  is 
required to determine what is significant to fair value and therefore which category the asset or liability is placed in 
can be subjective. 

The  fair  value  of  financial  instruments  classified  as  level  3  is  determined  by  the  use  of  valuation  models.  These 
include discounted cash flow analysis or the use of observable inputs that require significant adjustments based on 
unobservable inputs. 

34 

 
 
 
 
 
 
 
  
  
  
  
  
  
  
  
  
 
  
MySale Group Plc 
Notes to the financial statements 
30 June 2014 

Note 3. Critical accounting judgements, estimates and assumptions (continued) 

Estimation of useful lives of assets 
The group determines the estimated useful lives and related depreciation and amortisation charges for its property, 
plant  and  equipment  and  finite  life  intangible  assets.  The  useful  lives  could  change  significantly  as  a  result  of 
technical innovations or some other event. The depreciation and amortisation charge will increase where the useful 
lives  are  less  than  previously  estimated  lives,  or  technically  obsolete  or  non-strategic  assets  that  have  been 
abandoned or sold will be written off or written down. 

Goodwill 
The  group  tests  annually,  or more  frequently  if  events  or  changes  in  circumstances  indicate  impairment,  whether 
goodwill has suffered any impairment, in accordance with the accounting policy stated in note 2. The recoverable 
amounts  of  cash-generating  units  have  been  determined  based  on  value-in-use  calculations.  These  calculations 
require the use of assumptions, including estimated discount rates based on the current cost of capital and growth 
rates of the estimated future cash flows. No impairment charge was required in 2014 (2013: A$Nil). 

Impairment of non-financial assets 
The group assesses impairment of non-financial assets at each reporting date by evaluating conditions specific to 
the group and to the particular asset that may lead to impairment. If an impairment trigger  exists, the recoverable 
amount of the asset is determined. This involves fair value less costs of disposal or value-in-use calculations, which 
incorporate a number of key estimates and assumptions. 

Income tax 
The group  is subject to  income taxes in the  jurisdictions in  which  it  operates.  Significant judgement is required  in 
determining  the  provision  for  income  tax.  There  are  many  transactions  and  calculations  undertaken  during  the 
ordinary course of business for which the ultimate tax determination is uncertain. The group recognises liabilities for 
anticipated tax audit issues based on the group's current understanding of the tax law. Where the final tax outcome 
of  these  matters  is  different  from  the  carrying  amounts,  such  differences  will  impact  the  current  and  deferred  tax 
provisions in the period in which such determination is made. 

Recovery of deferred tax assets 
Deferred tax assets are recognised for deductible temporary differences only  if the group considers it  is probable 
that future taxable amounts will be available to utilise those temporary differences and losses. 

Business combinations 
As discussed in note 2, business combinations are initially accounted for on a provisional basis. The fair value of 
assets  acquired,  liabilities  and  contingent  liabilities  assumed  are  initially  estimated  by  the  group  taking  into 
consideration  all  available  information  at  the  reporting  date.  Fair  value  adjustments  on  the  finalisation  of  the 
business  combination  accounting  is  retrospective,  where  applicable,  to  the  period  the  combination  occurred  and 
may have an impact on the assets and liabilities, depreciation and amortisation reported. 

Note 4. Operating segments 

Identification of reportable operating segments 
The group's operating segments are determined based on the internal reports that are reviewed and used by  the 
Board  of  Directors  (being  the  Chief  Operating  Decision  Makers  ('CODM'))  in  assessing  performance  and  in 
determining the allocation of resources. 

The CODM reviews contribution by reportable segments, being geographical regions, to revenue and gross profit. 
The  accounting  policies  adopted  for  internal  reporting  to  the  CODM  are  consistent  with  those  adopted  in  these 
financial statements. 

The group’s operates separate websites in each country that it sells goods in. Revenue from external customers is 
attributed  to  each  country  based  on  the  activity  on  that  countries  website.  Similar  types  of  goods  are  sold  in  all 
segments. 

Intersegment transactions 
Intersegment transactions were made at market rates and are eliminated on consolidation. 

35 

 
 
 
 
 
 
 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
MySale Group Plc 
Notes to the financial statements 
30 June 2014 

Note 4. Operating segments (continued) 

Segment assets and liabilities 
Assets  and  liabilities  are  managed  on  a  group  basis.  The  CODM  does  not  regularly  review  any  asset  or  liability 
information  by  segment  and,  accordingly  there  is  no  separate  segment  information.  Refer  to  the  consolidated 
balance sheet for group assets and liabilities. 

Major customers 
During the year ended 30 June 2014 there were no major customers (2013: none). A customer is considered major 
if its revenues are 10% or more of the group's revenue. 

Operating segment information 

 2014 

Revenue 
Sales to external customers 
Total revenue 

Gross Profit 
Other operating gains, net 
Selling and distribution expenses 
Administration expenses 
Preference shares fair value adjustment 
Contingent consideration fair value adjustment 
Finance income, net 
Listing costs 
Loss before income tax benefit 
Income tax benefit 
Loss after income tax benefit 

2013 

Revenue 
Sales to external customers 
Total revenue 

  Australia and  
  New Zealand   
A$'000 

Asia 
A$'000 

Total 
A$'000 

202,343   
202,343   

22,019   
22,019   

224,362  
224,362  

57,336   

3,084   

60,420  
535  
(36,497) 
(26,034) 
(51,263) 
304  
209  
(9,818) 
(62,144) 
3,602  
(58,542) 

  Australia and  
  New Zealand  
A$'000 

Asia 
A$'000 

Total 
A$'000 

170,194   
170,194   

11,682   
11,682   

181,876  
181,876  

Gross Profit 
Other operating gains, net 
Selling and distribution expenses 
Administration expenses 
Preference shares fair value adjustment 
Contingent consideration fair value adjustment 
Finance income, net 
Share of loss of joint venture accounted for using the equity method 
Profit before income tax expense 
Income tax expense 
Profit after income tax expense 

51,761   

3,133   

54,894  
840  
(30,632) 
(19,253) 
(350) 
573  
1  
(273) 
5,800  
(1,350) 
4,450  

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MySale Group Plc 
Notes to the financial statements 
30 June 2014 

Note 5. Other operating gains/(loss), net 

Net foreign exchange gain/(loss) 
Gain on business combination - bargain purchase  
Other income 

Other operating gains/(loss), net 

2014 
A$'000 

2013 
A$'000 

(479)  
932   
82   

535   

796  
-  
44  

840  

Refer to note 39 for further details on the gain on business combination - bargain purchase. 

Note 6. Expenses 

Profit/(loss) before income tax includes the following specific expenses: 

Sales, distribution and administration expenses: 
Staff costs (note 7) 
Marketing expenses 
Occupancy costs 
Merchant and other professional fees 
Depreciation and amortisation 
Other administration costs 

2014 
A$'000 

2013 
A$'000 

32,541   
15,019   
4,218   
5,251   
1,865   
3,637   

25,694  
12,213  
3,493  
3,754  
1,137  
3,594  

Total sales, distribution and administration expenses 

62,531   

49,885  

Significant, unusual and other one-off items 
Loss on revaluation of preference shares 
Gain on revaluation of contingent consideration 
Loss on revaluation of long term incentive plan 
Acquisition and corporate reorganisation costs 
Listing costs 

Total significant, unusual and other one-off items 

Occupancy costs include: 
Minimum operating lease payments 

51,263   
(304)  
4,888   
809   
9,818   

66,474   

350  
(573) 
5  
399  
-  

181  

2,541   

2,625  

Cost of inventories recognised as an expense in cost of sales 

125,692   

102,000  

Finance income, net: 
Interest and finance charges paid/payable 
Interest income 

Total finance income, net 

128   
(337)  

(209)  

181  
(182) 

(1) 

37 

 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
  
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
  
 
 
 
 
  
 
 
 
 
  
 
 
  
 
 
 
 
 
  
 
 
  
MySale Group Plc 
Notes to the financial statements 
30 June 2014 

Note 7. Staff costs 

Aggregate remuneration: 
Wages and salaries 
Social security costs 
Long term employee incentive plan 
Other staff costs and benefits 

Total staff costs 

The average monthly number of employees (including executive directors and those 
on a part-time basis) was: 
Sales and distribution 
Administration 

2014 
A$'000 

2013 
A$'000 

22,822   
1,488   
4,888   
3,343   

21,116  
1,162  
5  
3,411  

32,541   

25,694  

2014 

2013 

360   
122   

482   

346  
104  

450  

Details of directors’ remuneration and interests are provided in the audited section of the Directors’ remuneration 
report and should be regarded as part of these financial statements. 

Note 8. Income tax expense/(benefit) 

Income tax expense/(benefit) 
Current tax 
Deferred tax - origination and reversal of temporary differences 
Adjustment recognised for prior periods 
Other adjustment 

Aggregate income tax expense/(benefit) 

Deferred tax included in income tax expense/(benefit) comprises: 
Decrease/(increase) in deferred tax assets (note 17) 

Numerical reconciliation of income tax expense/(benefit) and tax at the statutory rate  
Profit/(loss) before income tax (expense)/benefit 

Tax at the statutory tax rate of 19.6% (2013: 26.84%) 

Tax effect amounts which are not deductible/(taxable) in calculating taxable income:  

Non-deductible expenses 
Tax incentive 
Revaluation of contingent consideration 
Preference share fair value 

Adjustment recognised for prior periods 

2014 
A$'000 

2013 
A$'000 

379   
(3,978)  
(153)  
150   

1,556  
19  
(225) 
-  

(3,602)  

1,350  

(3,978)  

19  

(62,144)  

5,800  

(12,180)  

1,557  

142   
(73)  
(53)  
8,715   

(3,449)  
(153)  

123  
(8) 
(97) 
-  

1,575  
(225) 

Income tax expense/(benefit) 

(3,602)  

1,350  

Tax at the statutory tax rate represents the effective rate of income tax across the jurisdictions in which each of 
the group entities are domiciled. 

38 

 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
  
 
 
 
 
  
 
  
 
 
 
 
  
 
 
 
 
  
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
  
 
 
  
  
MySale Group Plc 
Notes to the financial statements 
30 June 2014 

Note 9. Current assets - cash and cash equivalents 

Cash at bank 
Bank deposits at call 
Bank deposits - pledged 

2014 
A$'000 

2013 
A$'000 

69,144   
8,000   
200   

8,872  
6,000  
200  

77,344   

15,072  

Short term deposits - pledged 
These deposits are pledged in relation to merchant facilities for the group. Refer to note 24. 

There  is  no  material  difference  between  the  fair  value  of  cash  and  cash  equivalents  and  the  book  value  stated 
above.  

Note 10. Current assets - trade and other receivables 

Trade receivables 
Other receivables 
Sales tax receivable 

2014 
A$'000 

2013 
A$'000 

2,051   
1,343   
423   

3,227  
17  
53  

3,817   

3,297  

Trade receivables include uncleared cash receipts due from customers and from direct wholesale sales which do 
not form part of on-line customers which amounted to A$958,000 (2013: A$8,000). 

Impairment of receivables 
There was no impairment of receivables during the year ended 30 June 2014 (2013: None) 

Past due but not impaired 
There were no receivables past due but not impaired. 

The  group  did  not  consider  a  credit  risk  on  the  aggregate  balances  after  reviewing  credit  terms  of  customers 
based on recent collection practices. 

Note 11. Current assets - inventories 

Goods for resale 
Obsolete and slow moving inventory provision 

2014 
A$'000 

2013 
A$'000 

13,668   
(865)  

8,916  
(524) 

12,803   

8,392  

Write-downs of inventories to net realisable value recognised as an expense during the year ended 30 June 2014 
amounted to A$341,000 (2013: A$401,000). This expense has been included in cost of sales.  

39 

 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
 
 
 
  
  
MySale Group Plc 
Notes to the financial statements 
30 June 2014 

Note 12. Current assets - derivative financial instruments 

Forward foreign exchange contracts - cash flow hedges 

-   

40  

Refer to note 33 for further information on fair value measurement. 

Note 13. Current assets - income tax refund due 

2014 
A$'000 

2013 
A$'000 

Current income tax receivable 

Note 14. Current assets - other 

Prepayments 
Prepaid inventory 
Other deposits 
Other current assets 

2014 
A$'000 

2013 
A$'000 

1,962   

-  

2014 
A$'000 

2013 
A$'000 

340   
15,090   
547   
67   

90  
7,059  
246  
35  

16,044   

7,430  

Prepaid inventory relates to the costs of goods for resale that have been paid for by the group but not delivered to 
its distribution centres for further dispatch to the customers who placed the orders as at the reporting date. The 
corresponding  cash  received  in  advance  from  customers  are  accounted  for  within  deferred  revenue  which 
includes the total amount of cash received for the goods not delivered to customers at the reporting date. Refer to 
note 23. 

Note 15. Non-current assets - property, plant and equipment 

Leasehold improvements - at cost 
Less: Accumulated depreciation 

Plant and equipment - at cost 
Less: Accumulated depreciation 

Fixtures and fittings - at cost 
Less: Accumulated depreciation 

Motor vehicles - at cost 
Less: Accumulated depreciation 

40 

2014 
A$'000 

2013 
A$'000 

794   
(341)  
453   

3,781   
(1,701)  
2,080   

813   
(307)  
506   

445   
(265)  
180   

667  
(176) 
491  

2,581  
(1,067) 
1,514  

679  
(216) 
463  

370  
(159) 
211  

3,219   

2,679  

 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
  
MySale Group Plc 
Notes to the financial statements 
30 June 2014 

Note 15. Non-current assets - property, plant and equipment (continued) 

Reconciliations 
Reconciliations of the written down values at the beginning and end of the current and previous financial year are 
set out below: 

  Leasehold 
  Plant and 
 improvements   equipment 

A$'000 

A$'000 

Fixtures 
  and fittings   
A$'000 

Motor 
vehicles 
A$'000 

Total 
A$'000 

Balance at 1 July 2012 
Additions 
Disposals 
Exchange differences 
Depreciation expense 

Balance at 30 June 2013 
Additions 
Disposals 
Exchange differences 
Depreciation expense 

425   
256   
(44)  
2   
(148)  

491   
163   
(30)  
(1)  
(170)  

1,543   
654   
(56)  
(3)  
(624)  

1,514   
1,335   
(54)  
(2)  
(713)  

Balance at 30 June 2014 

453   

2,080   

395   
186   
-  
1   
(119)  

463   
254   
(94)  
(1)  
(116)  

506   

215   
81   
-  
-  
(85)  

211   
37   
(4)  
2   
(66)  

180   

2,578  
1,177  
(100) 
-  
(976) 

2,679  
1,789  
(182) 
(2) 
(1,065) 

3,219  

Property, plant and equipment secured under finance leases 
Refer to note 37 for further information on property, plant and equipment secured under finance leases. 

Depreciation expense is included in the 'administration expenses' in profit or loss. 

Note 16. Non-current assets - intangibles 

Goodwill - at cost 

Customer relationships - at cost 

Software - at cost 
Less: Accumulated amortisation 

ERP system 
Less: Accumulated amortisation 

2014 
A$'000 

2013 
A$'000 

16,849   

16,849  

2,019   

2,819   
(709)  
2,110   

1,948   
(487)  
1,461   

-  

1,289  
(242) 
1,047  

1,566  
(55) 
1,511  

22,439   

19,407  

41 

 
 
 
 
 
 
 
  
  
  
  
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
 
 
 
 
 
 
 
 
  
  
  
  
 
 
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
  
MySale Group Plc 
Notes to the financial statements 
30 June 2014 

Note 16. Non-current assets - intangibles (continued) 

Reconciliations 
Reconciliations of the written down values at the beginning and end of the current and previous financial year are 
set out below: 

Balance at 1 July 2012 
Additions 
Amortisation expense 

Balance at 30 June 2013 
Additions 
Additions through business 
combinations (note 39) 
Amortisation expense 

 Goodwill 
A$'000 

  Customer 
  relationships    Software 
A$'000 

A$'000 

ERP 
system 
A$'000 

Total 
A$'000 

16,849   
-  
-  

16,849   
-  

-  
-  
-  

-  
-  

- 
-  

2,019  
-  

444   
726   
(123)  

1,047   
1,512   

- 
(449)  

945   
604   
(38)  

1,511   
301   

- 
(351)  

18,238  
1,330  
(161) 

19,407  
1,813  

2,019  
(800) 

Balance at 30 June 2014 

16,849   

2,019   

2,110   

1,461   

22,439  

Goodwill is allocated to the group’s cash-generating units ('CGUs') identified according  to countries of operation 
as follows: 

Australia 

2014 
A$'000 

2013 
A$'000 

16,849   

16,849  

The  recoverable  amount  of  the  CGU  was  determined  based  on  value-in-use.  Cash  flow  projections  used  in  the 
value-in-use calculations were based on financial budgets approved by management covering a five year period. 
Cash flows beyond the five year period were extrapolated using the estimated growth rates stated below: 

Key assumptions used for value-in-use calculations 

Budgeted gross margin:                
Five year compound growth rate: 
Long term growth rate:                   
Pre-tax discount rate:                     

28% 
12% 
2% 
9% 

(2013: 30%) 
(2013: 5%) 
(2013: 5%) 
(2013: 9%) 

These  assumptions  were  used  for  the  analysis  of  the  country  based  CGU.  Management  determined  budgeted 
gross  margin  based  on  expectations  of  market  developments.  The  weighted  average  growth  rates  used  were 
conservative based on industry forecasts. The discount rates used were pre-tax and reflected specific risk relating 
to the Australian business. 

Based  on  the  assessment,  no  impairment  charge  is  required.  Management  have  performed  a  number  of 
sensitivity tests on the above rates and note that there is no impairment indicators arising from this analysis. The 
recoverable amount exceeded the carrying amount by A$170,000,000. 

Amortisation expense is included in the 'administration expenses' in profit or loss. 

42 

 
 
 
 
 
 
 
  
  
  
  
 
 
  
 
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
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MySale Group Plc 
Notes to the financial statements 
30 June 2014 

Note 17. Non-current assets - deferred tax 

Deferred tax asset comprises temporary differences attributable to: 

Amounts recognised in profit or loss: 

Tax losses 
Accrued expenses 
Provisions 
Sundry 
Property, plant and equipment 
Intangibles 

Deferred tax asset 

Movements: 
Opening balance 
Credited/(charged) to profit or loss (note 8) 
Additions through business combinations (note 39) 

Closing balance 

2014 
A$'000 

2013 
A$'000 

2,306   
1,107   
631   
2,117   
(361)  
(404)  

826  
584  
416  
(4) 
-  
-  

5,396   

1,822  

1,822   
3,978   
(404)  

1,841  
(19) 
-  

5,396   

1,822  

Deferred  income  tax  assets  are  recognised  for  tax  losses,  non-deductible  accruals  and  provisions  and  capital 
allowances carried forward to the extent that realisation of the related tax benefits through future taxable profits is 
probable.  

Note 18. Current liabilities - trade and other payables 

Trade payables 
Other payables and accruals 
Contingent consideration 

Refer to note 32 for further information on financial instruments. 

Note 19. Current liabilities - borrowings 

Bank loans 
Finance lease liability 

2014 
A$'000 

2013 
A$'000 

19,626   
10,277   
215   

12,951  
2,752  
304  

30,118   

16,007  

2014 
A$'000 

2013 
A$'000 

1,390   
223   

1,073  
297  

1,613   

1,370  

Refer to note 24 for further information on assets pledged as security and financing arrangements. 

Refer to note 32 for further information on financial instruments. 

43 

 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
  
 
 
 
 
 
 
  
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
  
  
MySale Group Plc 
Notes to the financial statements 
30 June 2014 

Note 20. Current liabilities - derivative financial instruments 

Forward foreign exchange contracts - cash flow hedges 

705   

-  

2014 
A$'000 

2013 
A$'000 

Refer to note 32 for further information on financial instruments. 

Refer to note 33 for further information on fair value measurement. 

Note 21. Current liabilities - income tax payable 

Provision for income tax 

Note 22. Current liabilities - provisions 

Employee benefits provision 
Lease make good provision 
Gift voucher provision 
Sales returns provision 

2014 
A$'000 

2013 
A$'000 

295   

3  

2014 
A$'000 

2013 
A$'000 

3,593   
178   
517   
595   

588  
186  
355  
278  

4,883   

1,407  

Lease make good provision 
The provision represents the present value of the estimated costs to make good the premises leased by the group 
at the end of the respective lease terms. 

Gift voucher provision 
The provision represents the estimated costs to honour gift vouchers that are in circulation and not expired. 

Sales return provision 
The provision represents the expected costs for goods returned by customers. 

Movements in provisions 
Movements in each class of provision during the current financial year, other than employee benefits, are set out 
below: 

 2014 

Carrying amount at the start of the year 
Additional provisions recognised 
Unused amounts reversed 

Carrying amount at the end of the year 

  Lease make 
good 
provision 
A$'000 

Gift vouchers 
provision 
A$'000 

Sales returns 
provision 
A$'000 

186   
-  
(8)  

178   

355   
2,035   
(1,873)  

517   

278  
317  
- 

595  

44 

 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
 
  
MySale Group Plc 
Notes to the financial statements 
30 June 2014 

Note 23. Current liabilities - deferred revenue 

Deferred revenue 

2014 
A$'000 

2013 
A$'000 

15,616   

11,498  

Deferred revenue relates to cash received in advance from customers where the goods have not been delivered as 
at reporting date. 

Note 24. Non-current liabilities - borrowings 

Finance lease liability 

Refer to note 32 for further information on financial instruments. 

Total secured liabilities 
The total secured liabilities (current and non-current) are as follows: 

Bank loans 
Finance lease liability 

2014 
A$'000 

2013 
A$'000 

262   

393  

2014 
A$'000 

2013 
A$'000 

1,390   
485   

1,073  
690  

1,875   

1,763  

As of 30 June 2014 the group has A$4,000,000 (2013: A$4,000,000) merchant facility for credit cards transactions. 

The group also has a A$5,194,000 (2013: A$3,800,000) borrowing facility with Australia and New Zealand Banking 
Group  Limited  ('ANZ')    which  is  secured  by  a  Corporate  Guarantee  and  Indemnity.  It  is  required  to  comply  with 
three main covenants in relation to this facility:  

• Borrowings Base Ratio, being the ratio of aggregate facilities to current assets (stock, debtors and cash), must not 
exceed 65%. The group is in compliance with the covenant as of the reporting date and its strategy is to maintain 
borrowing base ratios well below the 65% requirement; 

• Interest cover ratio, being the ratio of earnings before interest and tax (before abnormal and non-recurring items) 
over the interest expense, must exceed 3:1 on a quarterly basis. The group is compliant with the covenant as of the 
reporting date with significant headroom; and 

• Distributions to shareholders must not be made without the  written consent of ANZ. The group is in compliance 
with this covenant as of the reporting date and at the time of preparation of the financial information. 

45 

 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
  
 
 
 
  
MySale Group Plc 
Notes to the financial statements 
30 June 2014 

Note 24. Non-current liabilities - borrowings (continued) 

The borrowing base ratio at the reporting date was as follows: 

Debt plus merchant fee facility    

Eligible inventory                        
Eligible debtors *                          
Cash and cash equivalents        

Borrowing base ratio 

* Excludes debtors older than 30 days 

2014 
A$'000 

8,609   

12,749  
2,289  
77,344  

92,382   

9%  

The  group  is  in  compliance  with  all  externally  imposed  capital  requirements  relating  to  its  borrowings  for  the 
financial years ended 30 June 2014 and 30 June 2013. 

Assets pledged as security 
All  bank  borrowings  of  the  group  are  secured  by  a  Corporate  Guarantee  and  Indemnity.  Average  interest  rate 
incurred  on  these  bank  borrowings  was  2.9%  (2013:  6%).  The  borrowings  are  expected  to  be  repaid  within  90 
days. 

The  lease  liabilities  are  effectively  secured  as  the  rights  to  the  leased  assets,  recognised  in  the  balance  sheet, 
revert to the lessor in the event of default. 

The carrying amounts of assets pledged as security for current and non-current borrowings are: 

2014 
A$'000 

2013 
A$'000 

200   
485   

685   

200  
825  

1,025  

2014 
A$'000 

2013 
A$'000 

1,390   

1,073  

1,390   

1,073  

-   

-  

Cash and cash equivalents 
Plant and equipment 

Financing arrangements 
Unrestricted access was available at the reporting date to the following lines of credit: 

Total facilities 
Bank loans 

Used at the reporting date 

Bank loans 

Unused at the reporting date 

Bank loans 

46 

 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
  
 
 
 
 
  
 
 
 
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
  
 
 
 
 
  
 
 
  
 
 
  
MySale Group Plc 
Notes to the financial statements 
30 June 2014 

Note 25. Non-current liabilities - provisions 

Employee benefits provision 

Long term incentive plan 
Refer to note 43 for details on the long term incentive plan. 

Note 26. Non-current liabilities - redeemable preference shares 

Redeemable preference shares 

2014 
A$'000 

2013 
A$'000 

2,966   

713  

2014 
A$'000 

2013 
A$'000 

-   

42,680  

Redeemable preference shares 
In July 2010, the group issued 35,684,549 preference shares to Insight Ventures Partners, LLC for A$14,600,000. 
These preference shares were to be repaid at the earlier of a liquidation event (such as an IPO or trade sale) or on 
the  sixth  anniversary  of  the  issuance  of  the  trade  sale.  The  funds  raised  were  used  to  increase  membership 
numbers,  invest  in  online  platform  and  for  working  capital  purposes.  Prior  to  the  AIM  admission,  all  redeemable 
preference shares were converted into the same number of ordinary shares in May 2014. 

Refer to note 33 for further information on fair value measurement. 

Note 27. Equity - share capital 

2014 
Shares 

2013 
Shares 

2014 
A$'000 

2013 
A$'000 

Ordinary shares £nil each - issued and fully paid 
Ordinary shares - to be issued 

  150,647,610   
-  

  150,647,610   

-  
-  

-  

-   
-   

-   

11,205  
1,255  

12,460  

Authorised share capital 
200,000,000 ordinary shares of £nil each. The share capital was converted from  £1 per share to no par value at a 
general meeting on 23 May 2014, effective from 28 May 2014. 

Capital reconstruction - group reorganisation 
MySale  Group  Plc  ('MySale')  was  incorporated  on  28  April  2014  and  was  admitted  to  the  Alternative  Investment 
Market  (‘AIM’)  on  16  June  2014.  Prior  to  AIM  admission,  the  group  undertook  a reorganisation  such  that  MySale 
was  established  as  APAC  Sale  Group  Pte.  Ltd.’s  ('APAC')  parent/holding  entity.  MySale  determined  that  the 
acquisition of APAC did not represent a business combination as defined by IFRS 3 'Business Combinations'. The 
appropriate  accounting  treatment  for  recognising  the  new  group  structure  has  been  determined  on  the  basis  that 
the transaction was a form of capital reconstruction and group reorganisation. The capital reconstruction has been 
accounted for using the principles of a reverse acquisition by APAC of MySale. 

As a result, the consolidated financial statements of MySale Group Plc have been prepared as a continuation of the 
financial  statements  of  the  accounting  acquirer,  APAC.  Refer  to  basis  of  preparation  in  note  2.  The  number  of 
shares on issue shown reflects those of MySale Group Plc, after the reconstruction. 

On 27  May 2014,  the company issued 132,948,495  ordinary shares of £1 nominal  value. On  28 May  2014 these 
shares were converted into ordinary shares of £nil nominal value, on a share-for-share exchange. 

47 

 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
 
 
  
  
  
 
  
MySale Group Plc 
Notes to the financial statements 
30 June 2014 

Note 27. Equity - share capital (continued) 

Movements in ordinary share capital - issued and fully paid 

Details 

Balance 

Balance 
Shares issued on capital reorganisation  
Conversion of ordinary shares 
Share issued at AIM admission 

 Date 

Shares 

A$'000 

 1 July 2012 

 30 June 2013 
 27 May 2014 
 28 May 2014 
 16 June 2014 

-  

11,205  

-  
  132,948,495   
-  
  17,699,115   

11,205  
227,954  
(239,159) 
- 

Balance 

 30 June 2014 

  150,647,610   

- 

Movements in ordinary shares - to be issued 

Details 

Balance 
Adjustment 

Balance 
Capital reorganisation 

Balance 

Movements in share premium account (note 28) 

Details 

Balance 

Balance 
Conversion of ordinary shares 
Capital received on AIM admission 
Transaction costs arising on AIM admission 

Balance 

 Date 

Shares 

A$'000 

 1 July 2012 

 30 June 2013 
 27 May 2014 

 30 June 2014 

 Date 

A$'000 

1,176  
79  

1,255  
(1,255) 

- 

-  
-  

-  
-  

-  

- 

 1 July 2012 

 30 June 2013 
 28 May 2014 
 16 June 2014 
 16 June 2014 

 30 June 2014 

- 
239,159  
72,267  
(5,063) 

306,363  

Ordinary shares 
Ordinary shares entitle the holder to participate in dividends and the proceeds on the winding up of the company in 
proportion to the number of and amounts paid on the shares held.  

On a show of hands every member present at a meeting in person or by proxy shall have one vote and upon a poll 
each share shall have one vote. 

Capital risk management 
The group’s objectives when managing capital is to safeguard the group’s ability to continue as a going concern, so 
that  it  can  continue  to  provide  returns  for  shareholders  and  benefits  for  other  stakeholders  and  to  maintain  an 
optimal capital structure to reduce the cost of capital. It is the group’s strategy to maintain borrowing base ratio well 
below 65% requirement in order to comply with the borrowing facility covenants. Refer to note 24. 

In  order  to  maintain  or  adjust  the  capital  structure,  the  group  may  adjust  the  amount  of  dividends  paid  to 
shareholders, return capital to shareholders, issue new shares or sell assets to reduce debt. 

48 

 
 
 
 
 
 
 
  
  
  
  
 
 
 
  
 
 
 
 
 
 
  
 
  
 
 
 
 
  
 
  
 
  
  
 
 
 
  
 
 
 
 
 
  
 
 
  
 
  
 
 
 
 
  
 
  
 
 
  
  
 
 
  
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
  
  
  
  
  
MySale Group Plc 
Notes to the financial statements 
30 June 2014 

Note 28. Equity - share premium account 

Share premium account 

2014 
A$'000 

2013 
A$'000 

306,363   

-  

The share premium account is used to recognise the difference between the issued share capital at nominal value 
and the capital received. 

Note 29. Equity - other reserves 

Foreign currency reserve 
Hedging reserve - cash flow hedges 
Capital reorganisation reserve 

2014 
A$'000 

2013 
A$'000 

(120)  
(719)  
(132,756)  

(133,595)  

(732) 
-  
-  

(732) 

Foreign currency reserve 
The reserve is used to recognise exchange differences arising from translation of the financial statements of foreign 
operations to Australian dollars. 

Hedging reserve - cash flow hedges 
The  reserve  is  used  to  recognise  the  effective  portion  of  the  gain  or  loss  of  cash  flow  hedge  instruments  that  is 
determined to be an effective hedge. 

Capital reorganisation reserve 
As  explained  in  note  2,  the  consolidated  MySale  Group  is  a  continuation  of  the  existing  APAC  Group.  MySale 
Group  Plc  has  therefore  recorded  the  net  assets  of  APAC  Group  at  their  historic  carrying  value  at  the  date  of 
acquisition  as  a  capital  reorganisation  reserve  in  equity.  The  excess  of  purchase  price  over  the  shareholding 
acquired of A$132,756,000 has not been capitalised but deducted from equity. 

Movements in reserves 
Movements in each class of reserve during the current and previous financial year are set out below: 

Balance at 1 July 2012 
Foreign currency translation 

Balance at 30 June 2013 
Foreign currency translation 
Cash flow hedge 
Capital reorganisation  

Balance at 30 June 2014 

   Foreign 
   currency 
A$'000 

  Hedging 
A$'000 

Capital 
 reorganisation  
A$'000 

Total 
A$'000 

(6)  
(726)  

(732)  
612   
-  
-  

(120)  

-  
-  

-  
-  
(719)  
-  

-  
-  

(6) 
(726) 

-  
-  
-  
(132,756)  

(732) 
612  
(719) 
(132,756) 

(719)  

(132,756)  

(133,595) 

49 

 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
  
  
  
  
 
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
  
  
  
 
 
  
MySale Group Plc 
Notes to the financial statements 
30 June 2014 

Note 30. Equity - accumulated losses 

Accumulated losses at the beginning of the financial year 
Profit/(loss) after income tax expense for the year 

Accumulated losses at the end of the financial year 

Note 31. Equity - dividends 

2014 
A$'000 

2013 
A$'000 

(27,660)  
(58,542)  

(32,110) 
4,450  

(86,202)  

(27,660) 

There were no dividends paid, recommended or declared during the current or previous financial year. 

Note 32. Financial instruments 

Financial risk management objectives 
The group’s activities expose it to market risk (including foreign currency risk and interest rate risk), credit risk and 
liquidity  risk.  The  group’s  overall  risk  management  strategy  seeks  to  minimise  any  adverse  effects  from  the 
unpredictability  of  financial  markets  on  the  group’s  financial  performance.  The  group  uses  financial  instruments 
such as currency forwards to hedge certain financial risk exposures. 

The  Board  of  Directors  (the  'Board')  is  responsible  for  setting  the  objectives  and  underlying  principles  of financial 
risk management for the group. 

Financial  risk  management  is  carried  out  by  the  executive  directors  and  the  executive  management  team  in 
accordance  with  the  policies  set  by  the  Board.  They  identify,  evaluate  and  hedge  financial  risks  in  close  co-
operation with the group’s operating units. Regular reports are circulated and reviewed by executive directors. 

Market risk 

Foreign currency risk 
The company is incorporated in Jersey and the group operates from Australia with operations in New Zealand, USA 
and  Asia (including Malaysia, Thailand and Singapore). Entities in the group regularly transact in currencies other 
than their respective functional currencies ('foreign currencies'). The group  purchases products in these countries 
and other European Union countries. 

Currency  risk  arises  within  entities  in  the  group  when  transactions  are  denominated  in  foreign  currencies.  To 
manage  the  currency  risk,  the  executive  management  team  manages  the  overall  currency  exposure  mainly  by 
entering into currency forwards with banks. 

In addition, the group is exposed to currency translation risk on the net assets in foreign operations with functional 
currencies  not  in  Australian  dollar.  Currency  exposure  to  the  net  assets  of  the  group’s  operations  in  the  United 
Kingdom,  Singapore,  Malaysia  and  New  Zealand  were  managed  primarily  through  continuous  disposal  of  net 
monetary  assets  in  these  currencies  by  entering  currency  forwards  with  the  bank.  US  dollar,  Pound  sterling  and 
Euros liabilities and funds required are hedged by short term forward contracts, where necessary. 

50 

 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
  
  
  
  
 
  
  
  
  
  
MySale Group Plc 
Notes to the financial statements 
30 June 2014 

Note 32. Financial instruments (continued) 

The  carrying  amount  of  the  group's  foreign  currency  denominated  financial  assets  and  financial  liabilities  at  the 
reporting date was as follows: 

US dollars 
Euros 
Pound sterling 
New Zealand dollars 
Singapore dollars 
Malaysian ringgit 
Thai baht 

Assets 

Liabilities 

2014 
A$'000 

2013 
A$'000 

2014 
A$'000 

2013 
A$'000 

494   
776   
65,518   
369   
765   
96   
575   

256   
290   
213   
1,090   
340   
184   
142   

4,062   
2,791   
4,857   
814   
300   
108   
-  

1,821  
360  
338  
172  
732  
4  
- 

68,593   

2,515   

12,932   

3,427  

The  group  had  net  assets  denominated  in  foreign  currencies  of  A$55,660,000  as  at  30  June  2014  (2013:  net 
liabilities  of  A$912,000).  Based  on  this  exposure,  had  the  Australian  dollar  weakened  by  10%  /  strengthened  by 
10% (2013: weakened by 10% / strengthened by 10%) against these foreign currencies with all other variables held 
constant,  the  group's profit before tax for the  year  would  have  been  A$5,566,000 lower /  higher (2013: A$91,000 
lower / higher). The percentage change is the expected overall volatility of the significant currencies, which is based 
on  management’s  assessment  of  reasonable  possible  fluctuations  taking  into  consideration  movements  over  the 
last  6  months  each  year  and  the  spot  rate  at  each  reporting  date.  The  actual  foreign  exchange  loss  for  the  year 
ended 30 June 2014 was A$479,000 (2013: gain of A$796,000). 

Price risk 
The group is not exposed to any significant price risk. 

Cash flow and fair value interest rate risk 
Cash flow interest rate risk is the risk that the future cash flows of a financial instrument will fluctuate because of 
changes in market interest rates. Fair value interest rate risk is the risk that the fair value of a financial instrument 
will fluctuate due to changes in market interest rates. 

The group’s exposure to cash flow interest rate risks arises mainly from interest bearing deposits. If the Australian 
dollar and New Zealand dollar interest rates had increased / decreased by 50 basis points (2013: 50 basis points) 
with all other variables including tax rate being held constant, the profit after tax would have been A$39,000 higher / 
lower (2013: A$63,000 higher / lower) as a result of higher / lower interest income on these deposits. 

The group’s borrowings at variable rates are denominated in Australian dollars, US dollars and Euros. If the interest 
rates had increased / decreased by 50 basis points (2013: 50 basis points) with all other variables including tax rate 
being held constant, the profit after tax would have been lower / higher by A$2,000 (2013: A$4,000). The group is 
subject to certain debt covenants related to the bank borrowings. The group was not in breach of any of these debt 
covenants in 2014. 

Credit risk 
Credit risk refers to the risk that counterparty will default on its contractual obligations resulting in  financial loss to 
the  group.  The  major  classes  of  financial  assets  of  the  group  are  bank  deposits.  For  bank  deposits,  the  group 
adopts  the  policy  of  dealing  only  with  high  credit  quality  financial  institutions  and  major  banks.  As  the  principal 
business of the group is online cash sale, trade receivables from wholesale business are relatively immaterial and 
the group adopts the policy of dealing with customers of appropriate credit history. 

The  group’s  maximum  exposures  to  credit  risk  at  the  end  of  the  reporting  period  in  relation  to  each  class  of 
recognised financial assets is the carrying amount of those assets as indicated in the balance sheet. 

51 

 
 
 
 
 
 
 
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
 
 
 
  
  
  
  
 
  
  
  
MySale Group Plc 
Notes to the financial statements 
30 June 2014 

Note 32. Financial instruments (continued) 

Concentration of credit risk 
There are no significant concentrations of credit risk within the group. The credit risk on liquid funds is limited as the 
counterparties are banks with high credit ratings. 

Credit risk is managed by limiting the amount of credit exposure to any single counter-party for cash deposits. 

Liquidity risk 
The  group  manages  liquidity  risk  by  maintaining  adequate  cash  reserves  and  available  borrowing  facilities  by 
continuously  monitoring  actual  and  forecast  cash  flows  and  matching  the  maturity  profiles  of  financial  assets  and 
liabilities. 

Remaining contractual maturities 
Trade payables and other financial liabilities mainly arise from the financing of assets used in the group's ongoing 
operations  such  as  plant  and  equipment  and  investments  in  working  capital.  These  assets  are  considered  in  the 
group's overall liquidity risk. 

The  following  tables  detail  the  group's  remaining  contractual  maturity  for  its  financial  instrument  liabilities.  The 
tables have been drawn up based on the undiscounted cash flows of financial liabilities based on the earliest date 
on  which  the  financial  liabilities  are  required  to  be  paid.  The  tables  include  both  interest  and  principal  cash  flows 
disclosed as remaining contractual maturities and therefore these totals may differ from their carrying amount in the 
balance sheet. 

 2014 

Non-derivatives 
Non-interest bearing 
Trade and other payables 
Contingent consideration 

Interest-bearing - variable 
Bank loans 
Lease liability 
Total non-derivatives 

Derivatives 
Forward foreign exchange contracts 
inflow 
Forward foreign exchange contracts 
outflow 
Total derivatives 

  Weighted 
average 
interest rate 
% 

1 year or less 
A$'000 

Between 1 
and 5 years 
A$'000 

Over 5 years 
A$'000 

  Remaining 
contractual 
maturities 
A$'000 

-%  
-%  

29,903   
215   

2.90%   
8.00%   

1,408   
243   
31,769   

-% 

-% 

5  

(710) 
(705)  

-  
-  

-  
264   
264   

- 

- 
-  

-  
-  

-  
-  
-  

- 

- 
-  

29,903  
215  

1,408  
507  
32,033  

5  

(710) 
(705) 

52 

 
 
 
 
 
 
 
  
  
  
 
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
 
 
  
  
  
  
 
 
 
 
 
  
  
  
  
 
 
  
  
  
  
 
 
 
 
  
 
 
  
  
  
  
 
 
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
  
  
MySale Group Plc 
Notes to the financial statements 
30 June 2014 

Note 32. Financial instruments (continued) 

 2013 

Non-derivatives 
Non-interest bearing 
Trade and other payables  
Redeemable preference shares 
Contingent consideration 

Interest-bearing - variable 
Bank loans 

Interest-bearing - fixed rate 
Lease liability 
Total non-derivatives 

Derivatives 
Forward foreign exchange contracts 
inflow 
Forward foreign exchange contracts 
outflow 
Total derivatives 

  Weighted 
average 
interest rate 
% 

1 year or less 
A$'000 

Between 1 
and 5 years 
A$'000 

Over 5 years 
A$'000 

  Remaining 
contractual 
maturities 
A$'000 

-%  
-%  
-%  

15,703   
-  
304   

-  
42,680   
-  

6.00%   

1,137   

-  

9.00%   

321   
17,465   

442   
43,122   

-% 

-% 

840  

(800) 
40   

- 

- 
-  

-  
-  
-  

-  

-  
-  

- 

- 
-  

15,703  
42,680  
304  

1,137  

763  
60,587  

840  

(800) 
40  

The  cash  flows  in  the  maturity  analysis  above  are  not  expected  to  occur  significantly  earlier  than  contractually 
disclosed above. 

Unless  otherwise  stated  in  note  30,  the  carrying  amounts  of  financial  instruments  reflect  their  fair  value.  The 
carrying amounts of trade receivables and trade payables are assumed to approximate their fair values due to their 
short-term  nature.  The  fair  value  of  financial  liabilities  is  estimated  by  discounting  the  remaining  contractual 
maturities at the current market interest rate that is available for similar financial instruments. 

Note 33. Fair value measurement 

Fair value hierarchy 
The following tables detail the group's assets and liabilities, measured or disclosed at fair value, using a three level 
hierarchy, based on the lowest level of input that is significant to the entire fair value measurement, being: 
Level 1: Quoted prices (unadjusted) in active markets for identical assets or liabilities that the entity can access at 
the measurement date 
Level 2:  Inputs other than quoted prices included within level 1 that are observable for the asset or liability, either 
directly (as prices) or indirectly (derived from prices) 
Level 3:  Inputs for the asset or liability that are not based on observable market data (unobservable inputs) 

 2014 

Liabilities 
Contingent consideration 
Derivative financial instruments 
Total liabilities 

Level 1 
A$'000 

Level 2 
A$'000 

Level 3 
A$'000 

Total 
A$'000 

-  
-  
-  

-  
705   
705   

215   
-  
215   

215  
705  
920  

53 

 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
 
 
  
  
  
  
 
 
 
 
 
 
  
  
  
  
 
 
  
  
  
  
 
 
 
 
  
  
  
  
 
 
  
  
  
  
 
 
 
  
 
 
  
  
  
  
 
 
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
 
 
 
 
  
MySale Group Plc 
Notes to the financial statements 
30 June 2014 

Note 33. Fair value measurement (continued) 

 2013 

Assets 
Derivative financial instruments 
Total assets 

Liabilities 
Redeemable preference shares 
Contingent consideration 
Total liabilities 

Level 1 
A$'000 

Level 2 
A$'000 

Level 3 
A$'000 

Total 
A$'000 

-  
-  

-  
-  
-  

40   
40   

-  
-  
-  

-  
-  

40  
40  

42,680   
304   
42,984   

42,680  
304  
42,984  

There were no transfers between levels during the financial year. 

Valuation techniques for fair value measurements categorised within level 2 and level 3 
The  fair  value  of  the  derivative  financial  instruments,  being  forward  exchange  contracts,  are  determined  using 
quoted forward exchange rates at the reporting date. These instruments are included in Level 2. 

The  fair  value  of  financial  instruments  classified  as  level  3  is  determined  by  the  use  of  valuation  models.  These 
include discounted cash flow analysis or the use of observable inputs that require significant adjustments based on 
unobservable inputs. 

In  particular,  on  30  June  2013  management  performed  a  valuation  of  the  group  in  order  to  account  for  the 
preference  shares  at  fair  value.  Management  valued  these  redeemable  preference  shares  using  a  Monte  Carlo 
simulation model. In doing so, management had to determine a number of critical accounting estimates in relation 
to the eventual redemption of these preference shares. These estimates were expected time period to redemption, 
risk free rate and volatility of APAC Sale Group Pte. Ltd.’s share price. 

Level 3 assets and liabilities 
Movements in level 3 assets and liabilities during the current and previous financial year are set out below: 

Balance at 1 July 2012 
Gains/(losses) recognised in profit or loss 
Adjustment to contingent consideration 

Balance at 30 June 2013 
Additions 
Settled 

Balance at 30 June 2014 

  Redeemable 
preference 
shares 
A$'000 

Contingent 
  consideration  
A$'000 

Total 
A$'000 

42,330   
350   
-  

42,680   
-  
(42,680)  

-  

959   
(573)  
(82)  

304   
215   
(304)  

215   

43,289  
(223) 
(82) 

42,984  
215  
(42,984) 

215  

Changing one or more inputs would not significantly change the fair value of level 3 financial instruments. 

54 

 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
  
  
  
 
 
  
  
  
 
 
 
 
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
 
 
 
 
 
  
  
 
 
  
  
MySale Group Plc 
Notes to the financial statements 
30 June 2014 

Note 34. Key management personnel disclosures 

Compensation 
The aggregate compensation made to directors and other members of key management personnel of the group is 
set out below: 

Short-term employee benefits 
Post-employment benefits 

2014 
A$ 

2013 
A$ 

2,019   
107   

2,126   

751  
47  

798  

Key management includes directors (executives and non-executives) and key heads of departments. 

During  the  financial  year  ended  30  June  2014  1,078,584  (2013:  550,000)  performance  rights  were  granted  to 
members of key management personnel under share-based payments plans operated by the group as disclosed 
in note 43. 

Note 35. Remuneration of auditors 

Services provided by the company's auditors and network firms 
During  the  year  the  company  (including  its  overseas  subsidiaries)  obtained  the  following  services  from  the 
company's auditors at costs as detailed below: 

2014 
A$'000 

2013 
A$'000 

Fees payable to the company's auditor and its associates for the audit of the 
consolidated financial statements 
Fees payable to the company's auditor and its associates for other services:                                                                                       
- the audit of the company's subsidiaries 
- audit related assurance services 
- non-audit services (of which A$1,038,000 relates to IPO related services in 2014) 
- tax advisory services (of which A$331,000 relates to IPO related services in 2014)   
- services relating to corporate finance transactions entered into or proposed to be 
entered into on behalf of the company 

392  
310   
1,038   
423   

170  
41  
-  
19  

147  

201  

30  

-  

2,310   

461  

Note 36. Contingent liabilities 

The group issued a bank guarantee through its banker, ANZ Bank Limited ('ANZ'), in respect of lease obligations 
amounting to A$874,000 (2013: A$874,000). The group also issued a bank guarantee through ANZ in respect of a 
merchant fee agreement deposit amounting to USD$2,100,000 (2013: USD$440,000). 

The group also issued a bank guarantee through its banker ANZ Bank New Zealand Limited, in respect of customs 
and  duties  obligations  amounting  to  NZ$60,000  (2013:  NZ$60,000)  and  Fastway  amounting  to  A$100,000  (2013: 
Nil). 

55 

 
 
 
 
 
 
 
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
  
  
  
MySale Group Plc 
Notes to the financial statements 
30 June 2014 

Note 37. Commitments 

Lease commitments - operating 
Committed at the reporting date but not recognised as liabilities, payable: 
Within one year 
One to five years 

Lease commitments - finance 
Committed at the reporting date and recognised as liabilities, payable: 
Within one year 
One to five years 

Total commitment 
Less: Future finance charges 

Net commitment recognised as liabilities 

Representing: 
Finance lease liability - current (note 19) 
Finance lease liability - non-current (note 24) 

2014 
A$'000 

2013 
A$'000 

2,677   
3,283   

1,975  
4,191  

5,960   

6,166  

243   
264   

507   
(22)  

485   

223   
262   

485   

321  
442  

763  
(73) 

690  

297  
393  

690  

The  group  leases  land  and  buildings  and  warehouses  from  non-related  parties  under  non-cancellable  operating 
lease agreements. The leases have varying terms, escalation clauses and renewal rights. 

The group leases certain plant and  equipment, and motor vehicles from non-related parties under finance leases. 
The  lease  agreements  do  not  have  renewal  clauses  but  provide  the  group  with  options  to  purchase  the  leased 
assets at nominal values at the end of the lease term. 

Included in additions are plant and equipment and motor vehicles acquired under finance leases amounting to A$Nil 
(2013: A$Nil) and A$40,000 (2013: A$81,000) respectively. 

The carrying amounts of plant and equipment and motor vehicles held under finance leases are A$344,000 (2013: 
A$723,000) and A$141,000 (2013: A$102,000)  respectively at the reporting date. 

Note 38. Related party transactions 

Parent entity 
MySale Group Plc is the parent company of the group. 

Subsidiaries 
Interests in subsidiaries are set out in note 40. 

Joint ventures 
Interests in joint ventures are set out in note 41. 

Key management personnel 
Disclosures relating to key management personnel are set out in note 34. 

Transactions with related parties 
In May  2014 the  group acquired controlling  interests in Cocosa Lifestyle Limited, Chic Global Limited and  Simply 
Sent It Pty Limited from related parties. Refer to note 39 for further details. 

56 

 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
 
 
 
  
 
 
 
 
 
  
 
 
  
 
 
  
 
 
 
 
 
  
 
 
 
 
 
  
 
 
 
 
  
 
 
  
 
 
 
 
 
  
 
 
 
  
 
  
 
  
  
  
  
  
  
  
MySale Group Plc 
Notes to the financial statements 
30 June 2014 

Note 38. Related party transactions (continued) 

Receivable from and payable to related parties 
Receivable from joint venture amounted to A$462,000 (2013: A$318,000). 

Loans to/from related parties 
There were no loans to or from related parties at the current and previous reporting date. 

Terms and conditions 
All transactions were made on normal commercial terms and conditions and at market rates. 

Note 39. Business combinations 

Cocosa Lifestyle Limited 
On 23 May 2014 the group acquired 100% of the ordinary share capital of Cocosa Lifestyle Limited ('Cocosa'), a 
UK registered members-only flash sale website selling luxury products on- line. The acquisition of Cocosa resulted 
in a bargain purchase of A$932,000 as presented within other operating gains/(loss) in profit or loss. The bargain 
purchase was due to: 
- the acquisition of the company included a membership database of 761,000 members including their key details 
and  
  email addresses; 
- the group  has a substantial amount of data to  accurately calculate the cost  of acquiring members through their 
global  
  operations; 
- the group has sufficient data to accurately evaluate the buying history of each of the members; and 
- the company has been acquired for a nominal amount of A$1. 

The acquired business contributed revenues of A$nil and loss after tax of A$22,000 to the group for the period from 
23  May  2014  to  30  June  2014.  If  the  acquisition  occurred  on  1  July  2013,  the  full  year  contributions  would  have 
been revenues of A$8,635,000 and loss after tax of A$8,131,000. The values identified in relation to the acquisition 
are provisional as at 30 June 2014. 

Chic Global Limited 
On  20  May  2014  Ozsale  Pty  Ltd  acquired  50%  of  the  ordinary  share  capital  of  Chic  Global  Limited  for  GBP50, 
which was owned 50:50 between Jamie Jackson (director) and a third party. Chic Global Limited was dormant in 
the  period  ended  30  June  2014  and  from  July  commenced  selling  fast  fashion  targeting  18  to  25  year  olds  on 
MySale flash sites. 

Simply Send It Pty Limited 
On 14 May 2014 the group acquired a 51% interest in Simply Send It Pty Limited for a consideration of A$51 from 
a related party.The acquired business contributed revenues of A$nil and loss after tax of A$5,000 to the group for 
the  period  from  14  May  2014  to  30  June  2014.  If  the  acquisition  occurred  on  1  July  2013,  the  full  year 
contributions would have been revenues of A$nil and loss after tax of A$60,000. The values identified in relation 
to the acquisition are provisional as at 30 June 2014. 

57 

 
 
 
 
 
 
 
  
  
  
  
  
  
  
 
 
  
 
 
MySale Group Plc 
Notes to the financial statements 
30 June 2014 

Note 39. Business combinations (continued) 

Details of the acquisitions, in aggregate, is as follows: 

Cash and cash equivalents 
Trade and other receivables 
Inventories 
Customer relationships 
Trade payables 
Other payables 
Deferred tax liability 
Other loans 

Net assets acquired 
Discount on acquisition 

Acquisition-date fair value of the total consideration transferred 

Cash used to acquire business, net of cash acquired: 
Acquisition-date fair value of the total consideration transferred 
Less: cash and cash equivalents 

Net cash received 

  Fair value 

A$'000 

488  
16  
76  
2,019  
(632) 
(88) 
(404) 
(542) 

933  
(932) 

1  

2014 
A$'000 

2013 
A$'000 

1   
(488)  

(487)  

-  
-  

-  

58 

 
 
 
 
 
 
 
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
  
 
 
  
MySale Group Plc 
Notes to the financial statements 
30 June 2014 

Note 40. Interests in subsidiaries 

The consolidated financial statements incorporate the assets, liabilities and results of the following subsidiaries in 
accordance with the accounting policy described in note 2: 

Name 

Principal place of 
business / Country 
of incorporation 

Principal 
activities 

Parent 

  Ownership 
interest 
2014 
% 

  Ownership 
interest 
2013 
% 

Non-controlling interest 
  Ownership 
interest 
2013 
% 

  Ownership 
interest 
2014 
% 

 United Kingdom 

 United States of 
America 
 United Kingdom 

 United Kingdom 

 Italy 

 Australia 

 Australia 

 Malaysia 

 Singapore 

APAC Sale 
Group Pte. Ltd. 
APAC Sale Italy 
s.r.l 
APAC Sales 
Group, Inc. 
APAC UK 
Procurement Co 
Limited 
APACSale 
Limited 
BuyInvite Pty 
Limited 
Cocosa Lifestyle 
Limited 
NZ Sale Limited   New Zealand 
Ozsale Pty 
Limited 
Ozsale Sdn. 
Bhd. 
Private Sale Asia 
Pacific Pte Ltd 
Simply Sent It 
Pty Limited 
Singsale Pte. 
Ltd. 
APAC France 
SARL 
Brand Search 
Pty Limited 
Chic Global 
Limited 
Brand Search 
Pty Limited 
BuyInvite NZ Pty 
Limited 
Click Frenzy 
Australia Pty Ltd 
NZ Wine Limited  New Zealand 
Sales Events Pty 
Ltd 

 Singapore 

 Singapore 

 Australia 

 Australia 

 Australia 

 Australia 

 Australia 

 Australia 

 France 

 United Kingdom 

 Trading company  

 Trading company  

 Trading company  

 Trading company  

 Trading company  

 Trading company  

 Trading company  

 Trading company  
 Trading company  

 Trading company  

 Trading company  

 Trading company  

 Trading company  

 Dormant 

 Dormant 

 Dormant 

 Dormant 

 Dormant 

 Dormant 

 Dormant 
 Dormant 

100.00%  

100.00%  

100.00%  

-% 

100.00%  

100.00%  

100.00%  

100.00%  

100.00%  

100.00%  

100.00%  

100.00%  

100.00%  
100.00%   

-% 
100.00%   

100.00%  

100.00%  

100.00%  

100.00%  

100.00%  

100.00%  

-% 

-% 

-% 

-% 

-% 

-% 

-% 
-%  

-% 

-% 

-% 

51.00%  

-% 

49.00%  

100.00%  

100.00%  

100.00%  

-% 

100.00%  

100.00%  

-% 

-% 

-% 

50.00%  

-% 

50.00%  

100.00%  

100.00%  

100.00%  

100.00%  

100.00%  
100.00%   

100.00%  
100.00%   

100.00%  

100.00%  

-% 

-% 

-% 
-%  

-% 

-% 

-% 

-% 

-% 

-% 

-% 

-% 
-% 

-% 

-% 

-% 

-% 

-% 

-% 

-% 

-% 

-% 

-% 

-% 
-% 

-% 

Summarised  financial  information  for  subsidiaries  that  have  non-controlling  interests,  has  not  been  provided  as 
they are not material to the group. 

59 

 
 
 
 
 
 
 
  
  
  
  
 
  
  
 
 
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
MySale Group Plc 
Notes to the financial statements 
30 June 2014 

Note 41. Interests in joint ventures 

Thaisale.co.th  Limited  is  deemed  to  be  a  jointly  controlled  operation  of  the  group  as  the  appointment  of  its 
directors  and  the  allocation  of  voting  rights  for  key  business  decisions  require  the  unanimous  approval  of  its 
venturers. This investment has been accounted for using the equity method after initially being recognised at cost. 

Name 

 Principal place of business / 
 Country of incorporation 

Ownership interest 
2013 
2014 
% 
% 

Thaisale.co.th Limited 

 Thailand 

49.00%   

49.00%  

Summarised financial information 

Summarised balance sheet 
Current assets 
Non-current assets 

Total assets 

Current liabilities 

Total liabilities 

Net liabilities 

Summarised statement of profit or loss and other comprehensive income 
Revenue 
Expenses 

Loss before income tax 

Other comprehensive income 

Total comprehensive income 

2014 
A$'000 

2013 
A$'000 

175   
42   

217   

935   

935   

(718)  

242  
59  

301  

366  

366  

(65) 

1,855   
(2,530)  

724  
(1,064) 

(675)  

(340) 

-  

- 

(675)  

(340) 

The group has not recognised the entire share of its losses of its joint venture interest amounting to  A$331,000 
(2013: A$67,000) because the group's cumulative share of losses exceeds its interest in that entity and the group 
has  no  obligation  in  respect  of  those  losses.  The  cumulative  unrecognised  losses  with  respect  to  this  entity 
amount to A$398,000 (2013: A$67,000) at the reporting date. 

Note 42. Earnings per share 

Profit/(loss) after income tax attributable to the owners of MySale Group Plc 
Contingent consideration fair value (gain)/loss 
Loss on revaluation of long-term incentive plan 
Loss on revaluation of preference shares 

2014 
A$'000 

2013 
A$'000 

(58,542)  
-   
-   
-   

4,450  
(573) 
5  
350  

Profit/(loss) after income tax attributable to the owners of MySale Group Plc used in 
calculating diluted earnings per share 

(58,542) 

4,232  

60 

 
 
 
 
 
 
 
  
  
  
  
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
  
 
 
 
 
  
 
 
 
 
  
 
 
 
 
  
 
 
 
 
  
 
 
  
 
 
 
 
 
  
 
 
 
 
  
 
 
 
 
  
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
MySale Group Plc 
Notes to the financial statements 
30 June 2014 

Note 42. Earnings per share (continued) 

Number 

Number 

Weighted average number of ordinary shares used in calculating basic earnings per 
share 
Adjustments for calculation of diluted earnings per share: 

100,448,603  

96,197,139  

Deferred and contingent considerations 
Employee long term incentive plan 
Redeemable preference shares 

-  
1,745,000  
4,755,000  
-  
-   35,684,549  

Weighted average number of ordinary shares used in calculating diluted earnings 
per share 

100,448,603  

138,381,688  

Basic earnings per share 
Diluted earnings per share 

Cents 

Cents 

(58.28)  
(58.28)  

4.63  
3.06  

1,247,262  (2013:  Nil)  employee  long  term  incentives  have  been  excluded  from  the  2014  (2013)  diluted  earnings 
calculation as they are anti-dilutive for the period. 

Note 43. Share-based payments 

The  existing  Long  Term  Incentive  Plan  (the  'LTIP')  was  approved  by  APAC  shareholders  in  2012.  The  LTIP  was 
designed to provide long-term incentives for key employees to deliver long-term shareholder returns. Under the LTIP, 
participants  were  granted  performance  rights  which  only  vest  if  a  Capital  Event  occurs  and  the  participant  is  a  full 
time employee at the time of the event occurring. The performance rights were a means to calculate a one-off cash 
bonus. Participation in the LTIP was at the Board's discretion and no individual has a contractual right to participate in 
the plan or to receive any guaranteed benefits. 

Performance rights granted under the LTIP carried no dividend or voting rights.   

The LTIP expired on the date of AIM admission on 16 June 2014, where 4,763,913 performance rights were settled. 

The company established two new employee share plans prior to the AIM admission: (i) the Executive Incentive Plan 
(‘EIP’) and (ii) the Loan Share Plan (‘LSP’). 

(i) The Executive Incentive Plan 
Selected employees are granted a right to receive ordinary shares in the company in the future subject to remaining 
in employment and subject to the satisfaction of any performance conditions. The right (referred to as an ‘award’) can 
take the form of: 

•  A  conditional  right  to  free  ordinary  shares  on  vesting.  A  number  of  employees  had  entitlements  to  cash  bonuses 
which became payable on the AIM admission. Some senior executives agreed to defer the payment and take it in the 
form  of  a  conditional  award  under  the  EIP.  The  award  converts  the  cash  due  to  them  into  ordinary  shares  at  the 
Placing Price of £2.26 with a maximum A$75,000 enhancement if they defer 100% of the entitlement. Total ordinary 
shares applicable to the conditional award is 684,042. The award will vest 12 months after AIM admission (16 June 
2015) and is not subject to any performance conditions but is subject to continued employment; and 

•  An  option  to  acquire  ordinary  shares,  from  the  date  of  vesting,  at  an  exercise  price  set  at  the  time  of  grant  and 
which must be at least the market value of a share at that time. 50% of the options will vest two years after and the 
balance three years after AIM admission. Vesting is subject to the Remuneration Committee being satisfied that the 
underlying  performance  of  the  group  justifies  vesting.  In  determining  this,  the  Remuneration  Committee  will  have 
regard  to  revenue  and  Earnings  Before  Interest,  Tax,  Depreciation  and  Amortisation  (‘EBITDA’)  included  in  the 
company’s internal forecasts as at the date of allocation.  

61 

 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
  
 
 
 
  
 
 
 
 
 
 
 
 
 
  
  
  
  
 
  
  
 
 
  
MySale Group Plc 
Notes to the financial statements 
30 June 2014 

Note 43. Share-based payments (continued) 

(ii) Loan Share Plan 
The emoluments disclosed above do not include any amounts for the value of share awards granted to the directors 
who  have  been  selected  to  participate  in  the  LSP.  The  LSP  enables  employees  selected  to  participate  to  buy  or 
subscribe for ordinary shares using a loan from the company. The ordinary shares are bought on the market or are 
subscribed at market value. The loan is then repayable and the ordinary shares may be sold to repay the loan on 
vesting. The loan is interest-free and recourse is limited to the value of the ordinary shares bought with it. 50% of 
the ordinary shares  will  vest two  years after and the  balance three  years after AIM  admission. The LSP has only 
been  offered  to  Australian  employees  as  it  takes  advantage  of  favourable  tax  treatment  in  Australia.  Vesting  is 
subject  to  the  Remuneration  Committee  being  satisfied  that  the  underlying  performance  of  the  group  justifies 
vesting. In determining this, the Remuneration Committee will have regard to revenue and EBITDA included in the 
company’s internal forecasts as at the date of allocation. 

Set out below are summaries of share and options granted under the plans for directors and employees: 

2014 

Grant date 

 Expiry date  

price 

  Exercise  

  Balance at    
the start of    
the year 

  Granted 

  Exercised 

Expired/  
forfeited/ 
 other 

  Balance at  
the end of  
the year 

28/05/2014 
28/05/2014 
28/05/2014 

 16/06/2015  
 16/06/2019  
 16/06/2019  

£2.26   
£2.26   
£2.26   

-  
-  
-  
-  

684,042   
102,210   
461,010   
1,247,262   

-  
-  
-  
-  

-  
-  
-  
-  

684,042  
102,210  
461,010  
1,247,262  

Award type 
Conditional:  684,042 
Option: 102,210 
Loan share: 461,010 

The weighted average remaining contractual life of the share plan outstanding at the end of the financial year was 2 
years (2013: 6.5 years). 

For  the  options  granted  during  the  current  financial  year,  the  Black-Scholes  option  pricing  model  inputs  used  to 
determine the fair value at the grant date, are as follows:  
(i) options are granted for no consideration and vest based on certain future events occurring   
(ii) fair value: £2.26  
(iii) grant date: 28 May 2014  
(iv) expiry date: 16 June 2019  
(v) share price at grant date: £2.26  
(vi) expected price volatility of the company's shares: 40%  
(vii) expected dividend yield: first three years 0%; 1.5% thereafter   
(viii) risk-free interest rate: tranche #1 (vests after 2 years): 3.18%;  tranche #2 (vests after 3 years): 3.30% 

The share-based payment expense for the year was A$4,888,000 (2013: A$5,000). 

Note 44. Events after the reporting period 

Subsequent  to  the  reporting  date  the  group  entered  into  a  lease  agreement  for  office  premises  in  London.  The 
group also acquired a 60% share in the Danish flash sale website Invitetobuy. 

No other matter or circumstance has arisen since 30 June 2014 that has significantly affected, or may significantly 
affect the group's operations, the results of those operations, or the group's state of affairs in future financial years. 

62 

 
 
 
 
 
 
 
  
  
  
  
  
   
 
  
 
 
 
  
 
  
 
  
 
 
  
   
 
  
  
 
  
 
  
   
 
  
 
  
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
  
  
  
  
  
  
  
  
  
MySale Group Plc 
Parent company balance sheet 
As at 30 June 2014 

Assets 
Cash at bank and in hand 
Debtors- amounts falling within one year 
Investment in subsidiary 

Total assets 

Liabilities 
Creditors – amounts falling due within one year 
Creditors – Amounts falling due after more than one year 

Total liabilities 

Net assets 

Equity 
Called up share capital 
Share premium account 
Other reserves 
Accumulated losses 

Total equity 

  Note   

2014 
A$'000 

4 
5 
6 

7 
8 

9 
  10 
  11 
  12 

65,246  
1,280  
106,403  

172,929  

7  
14  

21  

172,908  

- 
306,363  
(132,743) 
(712) 

172,908  

The financial statements of MySale Group Plc (company number 115584) were approved by the Board of Directors 
and authorised for issue on 14 September 2014. They were signed on its behalf by: 

 __________________________    ___________________________ 
David Mortimer AO                          Jamie Jackson   
Director                                            Director   

The above balance sheet should be read in conjunction with the accompanying notes 
63 

 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
                 
  
  
 
MySale Group Plc 
Notes to the parent company financial statements 
30 June 2014 

Note 1. General information 

The  company  was  incorporated  on  28  April  2014  as  MySale  Group  Limited.  The  company  changed  its  name  to 
MySale  Group  Plc  on  28  May  2014  and  was  admitted  onto  the  Alternative  Investment  Market  ('AIM')  on  16  June 
2014. 

The financial statements functional currency is Pounds Sterling. The presentation currency is Australian dollars, the 
most representable currency of the company's operations and generally rounded to the nearest thousand. 

Note 2. Significant accounting policies 

The principal accounting policies adopted in the preparation of the financial statements are set out below. 

Basis of preparation 
These separate financial statements of the company are designed to include disclosures sufficient to comply with 
those parts of the UK Companies Act 2006 applicable to companies reporting under UK accounting standards even 
though the company is  incorporated and registered  in Jersey. They  have been  prepared under the historical cost 
convention and under the going concern assumption. Further details of the Directors’ considerations in relation to 
going concern are included in the Directors’ report. 

Foreign currency translation 

Foreign currency transactions 
Foreign currency transactions are translated into Australian dollars using the exchange rates prevailing at the dates 
of the transactions. Foreign exchange gains and losses resulting from the settlement of such transactions and from 
the  translation  at  financial  year-end  exchange  rates  of  monetary  assets  and  liabilities  denominated  in  foreign 
currencies are recognised in profit or loss. 

Functional currency translation 
The  assets  and  liabilities  of  operations  are  translated  into  Australian  dollars  using  the  exchange  rates  at  the 
reporting date. The revenues and expenses of operations are translated  into  Australian dollars using the average 
exchange  rates,  which  approximate  the  rate  at  the  date  of  the  transaction,  for  the  period.  All  resulting  foreign 
exchange  differences  are  recognised  in  other  comprehensive  income  through  the  foreign  currency  reserve  in 
equity. 

Cash and cash equivalents 
Cash and cash equivalents includes cash on hand, deposits held at call with financial institutions, other short-term, 
highly  liquid  investments  with  original  maturities  of  three  months  or  less  that  are  readily  convertible  to  known 
amounts of cash and which are subject to an insignificant risk of changes in value. 

Investments in subsidiaries 
Investments in subsidiaries are shown at cost less provision for impairment. 

Employee benefits 

Long term employee incentive plan 
The company operates an employee incentive plan to reward and retain key employees. The company  recognises 
a provision where contractually obliged or where there is a past practice that has created a constructive obligation. 

Financial liabilities and equity 
Financial liabilities and equity instruments are classified according to the substance of the contractual arrangements 
entered into. An equity  instrument is any contract that evidences a residual  interest in the assets of the company 
after deducting all of its liabilities. 

Share capital 
Ordinary shares are classified as equity. 

Incremental costs directly attributable to the issue of new shares or options are shown in equity as a deduction, net 
of tax, from the proceeds. 

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MySale Group Plc 
Notes to the parent company financial statements 
30 June 2014 

Note 2. Significant accounting policies (continued) 

Taxation 
Current tax is provided at amounts expected to be paid or recovered using the tax rates and laws that have been 
enacted or substantively enacted by the balance sheet date. 

Deferred tax is recognised in respect of all timing differences that have originated but not reversed at the balance 
sheet date where transactions or events that result in an obligation to pay more tax in the future or a right to pay 
less  tax  in  the  future  have  occurred  at  the  balance  sheet  date.  Timing  differences  are  differences  between  the 
company’s taxable profits and its results as stated in the financial statements that arise from the inclusion of gains 
and  losses  in  tax  assessments  in  periods  different  from  those  in  which  they  are  recognised  in  the  financial 
statements. A net deferred tax asset is regarded as recoverable and therefore recognised only when, on the basis 
of all available evidence, it can be regarded as more likely than not that there will be suitable taxable profits from 
which  the  future  reversal  of  the  underlying  timing  differences  can  be  deducted.  Deferred  tax  is  measured  at  the 
average tax rates that are expected to apply in the periods in which the timing differences are expected to reverse, 
based on tax rates and laws that have been enacted or substantively enacted by the balance sheet date. Deferred 
tax is measured on a non-discounted basis. The taxation liabilities are reduced wholly or in part by the surrender of 
tax losses by fellow group undertakings for which payment is made. 

Cash flow statement 
The company is included in the consolidated financial statements of Mysale Group plc, which are publicly available. 
Consequently, the company has taken advantage of the exemption from preparing a cash flow statement under the 
terms of FRS 1 (revised 1996).  

Rounding of amounts 
Amounts  in  this  report  have  been  rounded  off  to  the  nearest  thousand  dollars,  or  in  certain  cases,  the  nearest 
dollar. 

Note 3. Profit for the year 

The company has elected not to present its own profit and loss account for the period. MySale Group Plc reported a 
loss for the financial period, from incorporation on 28 April 2014 to 30 June 2014 of A$712,000 

The  auditor's  remuneration  for  audit  and  other  services  is  disclosed  within  note  35  to  the  consolidated  financial 
statements.  The  only  employees  of  the  company  are  the  directors  whose  emoluments  are  disclosed  in  the 
Directors' remuneration report. 

Note 4. Cash at bank and in hand 

Cash on bank 

Note 5. Debtors- amounts falling within one year 

Other receivables 

Other receivables include refundable IPO costs, which were repaid in July 2014. 

2014 
A$'000 

65,246  

2014 
A$'000 

1,280  

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MySale Group Plc 
Notes to the parent company financial statements 
30 June 2014 

Note 6. Investment in subsidiary 

Investment in APAC Sale Group Pte. Ltd. - at cost 

A detailed list of subsidiaries is detailed within note 40 to the consolidated financial statements. 

Note 7. Creditors – amounts falling due within one year 

Accruals 

Note 8. Creditors – Amounts falling due after more than one year 

Employee benefits - long term incentive plan 

2014 
A$'000 

106,403  

2014 
A$'000 

7  

2014 
A$'000 

14  

Long term incentive plan 
Information on the company's  long term incentive plan and employee share plans (the Executive Incentive Plan 
and  the Loan Share Plan) are  detailed within note 43 to the consolidated financial statements. 

Note 9. Equity - called up share capital 

2014 

Shares 

A$'000 

Ordinary shares £nil each - issued and fully paid 

  150,647,610   

-  

Authorised share capital 
200,000,000 ordinary shares of £nil each. The share capital was converted from £1 per share to no par value at a 
general meeting on 23 May 2014, effective from 28 May 2014. 

Capital reconstruction - group reorganisation 
MySale Group Plc ('MySale') was incorporated on 28 April 2014 and was admitted to the Alternative Investment 
Market (‘AIM’) on 16 June 2014. Prior to AIM admission, the group undertook a reorganisation such that MySale 
was  established  as  APAC  Sale  Group  Pte.  Ltd.’s  ('APAC')  parent/holding  entity.  MySale  determined  that  the 
acquisition of APAC did not represent a business combination as defined by IFRS 3 'Business Combinations'. The 
appropriate accounting treatment for recognising the new group structure has been determined on the basis that 
the transaction was a form of capital reconstruction and group reorganisation. The capital reconstruction has been 
accounted for using the principles of a reverse acquisition by APAC of MySale. 

On 27 May 2014, the company issued 132,948,495 ordinary shares of £1 nominal value. On 28 May 2014 these 
shares were converted into ordinary shares of £nil nominal value, on a share-for-share exchange. 

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MySale Group Plc 
Notes to the parent company financial statements 
30 June 2014 

Note 9. Equity - called up share capital (continued) 

Movements in ordinary share capital - issued and fully paid 

Details 

 Date 

Shares 

A$'000 

Balance 
Shares issued on capital reorganisation 
Conversion of ordinary shares 
Share issued at AIM admission 

 28 April 2014 
 27 May 2014 
 28 May 2014 
 16 June 2014 

-  
  132,948,495   
-  
  17,699,115   

- 
239,159  
(239,159) 
- 

Balance 

 30 June 2014 

  150,647,610   

- 

Movements in share premium account (note 10) 

Details 

 Date 

A$'000 

Balance 
Conversion of ordinary shares 
Capital received on AIM admission 
Transaction costs arising on AIM admission 

Balance 

 28 April 2014 
 28 May 2014 
 16 June 2014 
 16 June 2014 

 30 June 2014 

- 
239,159  
72,267  
(5,063) 

306,363  

Ordinary shares 
Ordinary shares entitle the holder to participate in dividends and the proceeds on the winding up of the company 
in proportion to the number of and amounts paid on the shares held. 

On a show of hands every member present at a meeting in person or by proxy shall have one vote and upon a 
poll each share shall have one vote. 

Note 10. Equity - share premium account 

Share premium account 

2014 
A$'000 

306,363  

The share premium account is used to recognise the difference between the issued share capital at nominal value 
and the capital received 

Note 11. Equity - other reserves 

Foreign currency reserve 
Capital reorganisation reserve 

2014 
A$'000 

13  
(132,756) 

(132,743) 

Foreign currency reserve 
The  reserve  is  used  to  recognise  exchange  differences  arising  from  translation  of  the  financial  statements  from 
the functional currency to the presentation currency. 

Capital reorganisation reserve 
This  reserve  is  used  to  recognise  the  excess  of  purchase  price  of  APAC  (refer  note  9)  over  the  shareholding 
acquired of A$132,756,000. 

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MySale Group Plc 
Notes to the parent company financial statements 
30 June 2014 

Note 11. Equity - other reserves (continued) 

Movements in reserves 
Movements in each class of reserve during the current financial period are set out below: 

Balance at 28 April 2014 
Foreign currency translation 
Capital reorganisation 

Balance at 30 June 2014 

Note 12. Equity - accumulated losses 

 Foreign 
 currency 
A$'000 

Capital 
 reorganisation  
A$'000 

Total 
A$'000 

-  
13   
-  

-  
-  
(132,756)  

-  
13  
(132,756) 

13   

(132,756)  

(132,743) 

Retained profits at the beginning of the financial period 
Loss after income tax expense for the period 

Accumulated losses at the end of the financial period 

Note 13. Equity - Reconciliation of movements in shareholders’ funds 

Loss for the period 
Issue of capital 
Movement in other reserves 

Balance at 30 June 2014 

Note 14. Contingent liabilities 

2014 
A$'000 

-  
(712) 

(712) 

2014 
A$'000 

(712) 
306,363  
(132,743) 

172,908  

The company had no contingent liabilities as at 30 June 2014. 

Note 15. Related party transactions 

Details  of  related  party  transactions  are  provided  in  note  39  to  the  consolidated  financial  statements.  The 
company  has  taken  advantage  of  the  exemption  in  FRS  8  'Related  Party  Disclosures'  not  to  disclose  details  of 
transactions with other wholly owned group companies. 

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MySale Group Plc 
Notes to the parent company financial statements 
30 June 2014 

Note 16. Events after the reporting period 

Subsequent to the reporting date the company entered into a lease agreement for office premises in London.  

No other matter or circumstance has arisen since 30 June 2014 that has significantly affected, or may significantly 
affect  the  company's  operations,  the  results  of  those  operations,  or  the  company's  state  of  affairs  in  future 
financial years. 

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MySale Group Plc 
Notice of General Annual Meeting 
30 June 2014 

MYSALE GROUP PLC 
REGISTERED IN JERSEY WITH REGISTERED NUMBER: 115584 
REGISTERED OFFICE: 44 ESPLANADE, ST HELIER, JERSEY JE4 9WG 

Notice of Annual General Meeting 
Notice  is  hereby  given  that  the  first  Annual  General  Meeting  (AGM)  of  MySale  Group  plc  (MySale  or  the 
Company)  will  be  held  at  the  offices  of  Crescent  Capital  Partners,  Level  29,  Governor  Phillip  Tower,  1  Farrer 
Place, Sydney NSW 2000, Australia on 16 December 2014 commencing at 19.30 Australian Eastern Daylight Time 
(AEDT)/08.30 GMT to consider and, if thought fit, to pass resolutions 1 to 7 as ordinary resolutions and resolution 8 
as a special resolution. 

RESOLUTIONS 

ORDINARY RESOLUTIONS 

1. 

2. 

3. 

4. 

5. 

6. 

7. 

Financial statements for the year ended 30 June 2014 
To receive the Company’s Annual Report and Accounts for the financial year ended 30 June 2014 
together with the Reports of the Directors and Auditor thereon. 

Appointment of the auditor 
To  appoint  PricewaterhouseCoopers  LLP  as  auditor  of  the  Company,  to  hold  office  until  the 
conclusion  of  the  next  general  meeting  at  which  accounts  are  laid  before  the  Company,  and  to 
authorise the Directors to fix the remuneration of the auditor.  

Election of Directors 
To  elect  David  Mortimer  AO  as  a  Director  in  accordance  with  Articles  7.2  and  7.9  -  7.12  of  the 
Company’s Articles of Association (the Articles). 

To elect Andrew Dingle as a Director in accordance with Articles 7.2 and 7.9 - 7.12 of the Articles. 

To elect Carl Jackson as a Director in accordance with Articles 7.2 and 7.9 - 7.12 of the Articles.  

To elect James Jackson as a Director in accordance with Articles 7.2 and 7.9 - 7.12 of the Articles. 

To  elect  Adrian  MacKenzie  as  a  Director  in  accordance  with  Articles  7.2  and  7.9  -  7.12  of  the 
Articles. 

SPECIAL RESOLUTION 

8. 

Disapplication of pre-emption rights 
THAT, in substitution for all existing authorities to the extent unused, the Directors of the Company 
be  generally  and  unconditionally  empowered,  pursuant  to  and  in  accordance  with  Article  2.15  of 
the Articles, to exercise all powers of the Company to allot Shares (as that term is defined in the 
Articles) for cash as if Article 2.8 of the Articles did not apply to any such allotment, provided that 
this power shall be limited to: 

(A)  the allotment of Shares for cash in connection with or pursuant to a rights issue (as defined 
below) or any other issue in favour of holders of Shares in proportion (as nearly as may be 
practicable) to the respective holdings of Shares then held by them; 

(B)  the allotment of Shares in connection with any scrip dividend scheme or similar arrangement 

implemented in accordance with the Articles from time to time in force; and 

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MySale Group Plc 
Notice of General Annual Meeting 
30 June 2014 

(C)  otherwise than pursuant to paragraphs 8(A) and (B) above, the allotment of Shares for cash 
up to an aggregate amount of 15,064,700 Shares, being approximately ten per  cent. of the 
Company's issued Shares as at 10 November 2014, being the latest practicable date before 
publication of this notice; 

provided further that such power shall expire at the conclusion of the Company’s Annual General 
Meeting in 2015 or fifteen months following the passing of this resolution, whichever is the sooner, 
unless previously revoked, varied or renewed by the Company in general meeting (save that the 
Company  may  before  such  expiry  make  an  offer  or  agreement  which  would  or  might  require 
Shares  to  be  allotted  after  such  expiry  and  notwithstanding  such  expiry  the  Directors  of  the 
Company may allot Shares in pursuance of such offer or agreement). 

For  the  purposes  of  the  authority  in  paragraph  (A)  above,  “rights  issue”  means  an  offer  to:  (i) 
holders (other than the Company) on the register on a record date fixed by the Directors of Shares 
in proportion (as nearly as may be practicable) to their existing holdings; and (ii) other persons so 
entitled by virtue of the rights attaching to any other equity securities held by them, but subject in 
both  cases  to  such  exclusions,  restrictions  or  other  arrangements  as  the  Directors  may  deem 
necessary or expedient in relation to treasury shares, fractional entitlements, record dates or legal, 
regulatory or practical problems in, or under the laws of, any territory. 

By order of the Board 

Prism Cosec Limited 
Company Secretary 
14 November 2014 

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MySale Group Plc 
Notice of General Annual Meeting 
30 June 2014 

Notes to the Notice of Annual General Meeting 

1.  Record Date 

Shareholders registered in the Register of Members of the Company as at 18:00 GMT on 14 December 
2014 (or, in the event of any adjournment, on the date which is two days before the time of the adjourned 
meeting) shall be entitled to attend or vote at the AGM in respect of the shares registered in their name at 
that time.  Changes to entries on the Register of Members after 18:00 GMT on 14 December 2014 will be 
disregarded in determining the rights of any person to attend or vote at the AGM. 

2.  Attendance at the AGM 

The  Company’s  first  AGM  will  be  held  at  the  offices  of  Crescent  Capital  Partners,  Level  29,  Governor 
Phillip  Tower,  1  Farrer  Place,  Sydney  NSW  2000,  Australia  at  19.30  AEDT/08.30  GMT  on  16  December 
2014.    To  enable  shareholders  based  outside  Australia  to  listen  to  the  proceedings  at  the  AGM,  the 
Company will provide a conference facility for the AGM.  Details of the conference facility will be set out on 
the  Company’s  website  (www.mysalegroup.com)  and  notified  to  the  market  in  due  course.    However, 
shareholders  should  note  that  they  cannot  vote  at  the  AGM  by  means  of  the  conference  facility  and  that 
votes may only be cast in person, by corporate representative or by proxy at the venue of the AGM. 

3.  Proxies 

A member is entitled to appoint another person as his proxy (who need not be a member of the Company) 
to exercise all or any of their rights to attend and vote on their behalf at the AGM.  

A member may appoint more than one proxy in relation to the AGM.  When two or more valid but differing 
appointments of proxy are delivered or received for the same share, the one which is last validly delivered 
or received (regardless of its date or the date of its execution) shall be treated as replacing and revoking 
the other or others as regards that share. If the Company is unable to determine which appointment was 
last validly delivered or received, none of them shall be treated as valid in respect of that share.   

Members who wish to appoint more than one proxy in respect of their holding may obtain additional Forms 
of  Proxy  by  contacting  the  Company’s  Registrars,  Computershare  Investor  Services  at  0870  707  4040. 
Lines are open Monday to Friday 9.00am to 5.30pm. Alternatively, members may photocopy the Form of 
Proxy  provided  with  this  document  indicating  on  each  copy  the  name  of  the  proxy  appointed  and  the 
number of ordinary shares in the Company in respect of which that proxy is appointed.  All Forms of Proxy 
should be returned together in the same envelope. 

A Form of Proxy is enclosed with this Notice.  Completion of the Form of Proxy will not prevent a member 
from subsequently attending and voting at the AGM in person if they so wish.  The Form of Proxy, and any 
power of attorney or other authority under which it is executed (or a duly certified copy of any such power 
or  authority),  must  be  either  (i)  received  by  post  or  (during  normal  business  hours  only)  by  hand  at  the 
offices  of  the  Company’s  Registrars,  Computershare,  Queensway  House,  Hilgrove  Street,  St  Helier, 
Jersey, 

4.  Corporate Representatives 

A  corporate  shareholder  may  authorise  a  person  to  act  as  its  representative  at  the  AGM.    Each 
representative  may  exercise  (on  behalf  of  the  corporate  shareholder)  the  same powers  as  the  corporate 
shareholder could exercise if they were an individual shareholder in the Company.   

5.  CREST Proxy Instructions 

CREST members who wish to appoint a proxy or proxies through the CREST electronic proxy appointment 
service may do so for the AGM and any adjournment thereof by following the procedures described in the 
CREST  Manual.  CREST  Personal  Members  or  other  CREST  Sponsored  Members,  and  those  CREST 
members  who  have  appointed  a  voting  service  provider,  should  refer  to  their  CREST  sponsor  or  voting 
service provider who will be able to take the appropriate action on their behalf. 

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MySale Group Plc 
Notice of General Annual Meeting 
30 June 2014 

In order for a proxy appointment or instruction made using the CREST service to be valid, the appropriate 
CREST  message  (a  CREST  Proxy  Instruction)  must  be  properly  authenticated  in  accordance  with 
Euroclear’s specifications  and must contain the information required for such instruction,  as described in 
the  CREST  Manual  (available  at  www.euroclear.com/CREST).    The  message,  regardless  of  whether  it 
relates to the appointment of a proxy or to an amendment to the instruction given to a previously appointed 
proxy,  must,  in  order  to  be  valid,  be  transmitted  so  as  to  be  received  by  the  issuer’s  agent  (ID  number 
3RA50) by no later than 19.30 AEDT/08.30 GMT  on 14 December 2014.  No message received through 
the CREST network after this time will be accepted.  For this purpose, the time of receipt will be taken to 
be  the  time  (as  determined  by  the  timestamp  applied  to  the  message  by  the  CREST  Applications  Host) 
from  which  the  issuer’s  agent  is  able  to  retrieve  the  message  by  enquiry  to  CREST  in  the  manner 
prescribed by CREST.   The CREST Manual is available at www.euroclear.com/CREST. 

CREST members and, where applicable, their CREST sponsors or voting service provider should note that 
Euroclear  does  not  make  available  special  procedures  in  CREST  for  any  particular  messages.    Normal 
system timings and limitations will therefore apply in relation to the input of CREST Proxy Instructions. It is 
the  responsibility  of  the  CREST  member  concerned  to  take  (or,  if  the  CREST  member  is  a  CREST 
Personal  Member or Sponsored Member, or has appointed  a voting service provider, to procure  that his 
CREST  sponsor  or  voting  service  provider  takes)  such  action  as  shall  be  necessary  to  ensure  that  a 
message is transmitted by means of the CREST system by any particular time.  In this connection, CREST 
members  and,  where  applicable,  their  CREST  sponsors  or  voting  service  provider  are  referred,  in 
particular, to those sections of the CREST Manual concerning practical  limitations of the CREST system 
and timings. 

The Company will treat as invalid a CREST Proxy Instruction in the circumstances set out in Article 34 of 
the Companies (Uncertificated Securities) (Jersey) Order 1999, as amended. 

6.  Total Voting Rights  

Holders of the Company’s ordinary shares are entitled to attend and vote at general meetings of the 
Company.  Each ordinary share entitles the holder to one vote on a poll.   As at 10 November 2014, being 
the latest practicable date prior to the publication of this Notice, the Company had 150,647,610 shares in 
issue. The Company does not hold any shares in treasury.  Therefore, the total voting rights in the 
Company as at 10 November 2014 are 150,647,610. 

7.  Voting at the AGM 

In order for the voting preferences of all shareholders to be taken into account, and not only those who can 
physically  attend,  the  Company  will  conduct  a  poll  vote  on  all  resolutions  put  to  the  AGM.  As  soon  as 
practicable following the meeting, the results of voting at the meeting and the numbers of proxy votes cast 
for and against each resolution, together with the number of votes actively withheld will be announced to 
the  market  via  a  Primary 
the  Company’s  website 
(www.mysalegroup.com). 

Information  Provider  and  also  placed  on 

In the case of joint holders of shares, the vote of the senior member who is entitled to receive notice of 
general meetings in accordance with the Articles whether in person or by proxy shall be accepted to the 
exclusion of any votes of the other joint holders, and seniority shall be determined by the order in which the 
names of the holders stand in the register of members of the Company. 

8.  Display Documents 

Copies of the service contracts for all Executive Directors and the letters of appointment for the Non-
executive Directors are available for inspection at the registered office of the Company during normal 
business hours on any weekday (excluding Saturdays, Sundays and public holidays) from the date of this 
Notice until the conclusion of the AGM and also at the place of the AGM from 19.00 AEDT on the day of 
the AGM until the conclusion thereof. 

9.  Electronic address 

Please note that shareholders may not use any electronic address provided in this Notice or any related 
documents (including the Form of Proxy) to communicate with the Company for any purpose other than 
those expressly stated. 

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Notice of Annual General Meeting 
30 June 2014 

Explanatory Notes to the Resolutions 

Ordinary Resolutions  
Resolutions 1 to 7 are being proposed as ordinary resolutions and for each of these resolutions to be passed, more 
than 50% of the votes cast must be in favour of the resolution.   

1 

2 

Report and Accounts 
The  Companies  (Jersey)  Law  1991  as  amended  requires  the  Directors  of  a  public  company  to  lay  its 
Annual  Report  and  Accounts,  together  with  a  copy  of  any  auditor’s  report  on  them,  before  a  general 
meeting  of  the  shareholders.    An  ordinary  resolution  to  receive  the  Annual  Report  and  Accounts  will  be 
proposed. 

Appointment of the Auditor and Auditor’s Remuneration 
Shareholders are required to appoint the external auditor at the AGM to hold office until the conclusion of 
the next annual general meeting.  Following a review of the effectiveness, independence and objectivity of 
the  external  auditor,  PricewaterhouseCoopers  LLP,  the  Board  is  proposing  their  re-appointment  as 
external auditor.  PricewaterhouseCoopers LLP have expressed their willingness to continue in office for a 
further year. 

The resolution also authorises the Directors, in accordance with standard practice, to negotiate and agree 
the  remuneration  of  the  auditors.    In  practice,  the  Audit  Committee  will  consider  the  audit  fees  for 
recommendation to the Board. 

3-7  Election of Directors 

The  Company’s  Articles  of  Association  require  the  Directors  to  retire  by  rotation.  Directors  retiring  by 
rotation may, if they wish, stand for re-election.  Since all the Directors were appointed on 28 May 2014, 
they  have  agreed  that  they  will  each  retire  at  the  forthcoming  AGM  and  offer  themselves  for  election  by 
shareholders.    Biographical  details  of  each  of  the  Directors  can  be  found  on  pages  13-14  of  the  Annual 
Report and Accounts. 

Subject to the Articles, at each subsequent annual  general meeting, one third of the continuing Directors 
will be subject to retirement by rotation. 

Special Resolution 
Resolution  8  is  being  proposed  as  a  special  resolution.    In  order  for  a  special  resolution  to  be  passed,  at  least 
two-thirds of the votes cast must be in favour of the resolution. 

8 

Disapplication of Pre-Emption Rights 
If  the  Directors  wish  to  allot  new  Shares  for  cash  (other  than  bonus  shares  or  in  connection  with  an 
employee  share  scheme)  they  are  required  to  first  offer  these  Shares  to  existing  shareholders  in 
proportion to their holdings in accordance with Article 2.8 of the Articles (the 'Pre-emption Procedure').   

The purpose of paragraphs (A) and (B) of resolution 8 is to authorise the Directors to allot new Shares for 
cash in connection with or pursuant to a rights issue or any other issue in favour of holders of  Shares in 
proportion (as nearly as may be practicable) to the respective holdings of Shares then held by them, or in 
connection with a scrip dividend scheme or similar arrangement, in each case without following the Pre-
emption Procedure.  

The purpose of paragraph (C) of resolution 8 is to allow the Directors, in addition to the authority granted 
to the Directors pursuant to paragraphs (A) and (B), to allot Shares for cash up to an aggregate amount 
equal to ten per cent of the issued Shares, again without following the Pre-emption Procedure.  

This authority would remain in force until the conclusion of the Company’s annual general meeting in 2015 
or fifteen months following the passing of this resolution, whichever is the earlier. 

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