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MYSALE Group
Annual Report 2017

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FY2017 Annual Report · MYSALE Group
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ANNUAL REPORT 2017

FY17 OVERVIEW
ANOTHER YEAR OF PROFITABLE GROWTH

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MySale Group Plc
Contents
30 June 2017

Corporate directory 

Strategic report 

Corporate governance 

Directors' remuneration report 

Directors' report 

Directors' responsibility statement 

Independent auditors' report to the members of MySale Group Plc 

Statement of profit or loss and other comprehensive income 

Balance sheet 

Statement of changes in equity 

Statement of cash flows 

Notes to the financial statements 

Parent balance sheet 

Parent statement of changes in equity 

Notes to the parent financial statements 

Notice of Annual General Meeting 

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25

29

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69

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MySale Group Plc
Corporate directory
30 June 2017

Directors 

Iain McDonald - Independent Non-Executive Chairman
David Mortimer AO - Independent Non-Executive Director
Jamie Jackson - Executive Director and Vice Chairman
Carl Jackson - Executive Director and Chief Executive Officer
Andrew Dingle - Executive Director and Chief Financial Officer

Head office 

5/111 Old Pittwater Road, Brookvale, NSW 2100, Australia 

Company secretary 

Prism Cosec Limited, 10 Margaret Street, London, W1W 8RL

Registered office 

Ogier House, The Esplanade, St. Helier, JE4 9WG, Jersey

Principal places of business 

United Kingdom: Second floor, 19-20 Berners Street, London, W1T 3NW
Australia: 5/111 Old Pittwater Road, Brookvale, NSW 2100
United States: 1107 S.Boyle Avenue, Los Angeles, CA 90023

Independent Auditor 

PricewaterhouseCoopers LLP,1 Embankment Place, London, WC2N 6RH

Solicitors 

  United Kingdom: Linklaters LLP, One Silk Street, London, EC2Y 8HQ
  Australia: Clayton Utz, Level 15, 1 Bligh Street, Sydney, NSW 2000
  Jersey: Ogier, Ogier House, The Esplanade, St. Helier, JE4 9WG

Website 

  www.mysalegroup.com

Nominated advisor and joint brokers  

  Zeus Capital Limited, 10 Old Burlington Street, London, W1S 3AG

Joint brokers 

  N+1 Singer, 1 Bartholomew Lane, London, EC2N 2AX

Company registrars 

  Computershare Investor Services (Jersey) Limited
  Queensway House, Hilgrove Street, St. Helier, JE1 1ES, Jersey

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MySale Group Plc
Strategic report
30 June 2017

This  Strategic  report  for  MySale  Group  Plc  (‘MySale’  or  the  ‘company’)  and  its  subsidiaries  (collectively  referred  to  as  the 
‘group’) is set out under the following main headings:
1. 
2.  
3.  
4.  
5.  
6.  
7.  

Financial and operating highlights
Chairman’s statement
Review of operations by the Chief Executive Officer
Financial review by the Chief Financial Officer
Principal risks and uncertainties
Corporate social responsibilities
People

Cautionary statement regarding forward looking statements
This  document  contains  certain  forward-looking  statements.  These  forward-looking  statements  include  matters  that  are  not 
historical  facts  or  are  statements  regarding  the  company’s  intentions,  beliefs  or  current  expectations  concerning,  among 
other things, the group’s results of operations, financial condition, liquidity, prospects, growth, strategies, and the industries 
in which the group operates. Forward-looking statements are based on the information available to the directors at the time 
of preparation of this document, and will not be updated subsequent to the issued of this document. The directors can give 
no  assurance  that  these  expectations  will  prove  to  be  correct.  Due  to  inherent  uncertainties,  including  both  economic  and 
business risk factors underlying such forward-looking information, actual results may differ materially from those expressed or 
implied by these forward-looking statements.

1. Financial and operating highlights

Financial highlights
• Underlying basic earnings per share increased 500% to 2.5 cents
• Underlying EBITDA increased by 59% to A$8.7 million
• Gross profit increased 14% to A$76 million, as gross margins increased 190bp
• Online revenue grew by 10%, to A$238 million, driven by the growing active customer base
• Group revenue grew 6% to A$268 million (CERi growth 9%)
• Underlying profit before tax increased 226% to A$3.3 million (FY16: A$1.0 million)
• Reported loss before tax of A$1.5 million (FY16: A$0.2 million)

Strategic highlights
• Technology, supply and customer developments significantly strengthen our capability
• Expansion of our marketplace platform
• Creation of our Endless Aisle concept to leverage platform and supply-side strengths
• Further long-term partnerships formed with notable global retail brands
• M&A activity increased and Identity Direct acquired at end of the year

Technology highlights
• Accelerated investment into our data-driven proprietary technology
• New platform launched including a scalable and flexible marketplace
to leverage the large customer database
• Single live view of all global inventory available to all websites
• Launch of Ourpay a proprietary ‘buy-now, pay-later’ payments system

Operational highlights
• Active customer base like-for-like increase of 11% to 0.9 million
• Including Identity Direct active base now increased to 1.0 million
• Strategic plan to increase own-buy inventory continues – now 17% of online revenue
• Integration of Identity Direct business progressing ahead of schedule

KPI’s
• Continued focus on activating customers with higher lifetime-value

o   Average order value (AOV) stable at A$87
o   Robust average revenue per active customer A$292
o     Steady average frequency of 3.3x

• Mobile activity continues growing and represented 59% of orders
• Returns rate remains at low level of only 5%

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30 June 2017

2. Chairman’s statement

Whilst  the  financial  year  2015-16  was  all  about  restoring  the  business  to  underlying  profitability,  this  year  our  aim  was  to 
demonstrate that we could build on this as well as producing real step change improvements in our proprietary technology 
platform. 

I am delighted to report a 59% improvement in underlying EBITDA to A$8.7milllion which was ahead of the market expectations 
at the beginning of the period. Furthermore we increased our technology investment from $4.0 million to $7.5 million which has 
allowed us to launch a significantly enhanced marketplace platform, an in-house payments solution (“OurPay”) and multiple 
improvements in marketing automation.

In the last 12 months we have signed notable new brand partnerships, including gilt.com. Global brands and retailers recognise 
the  strength  of  our  international/contra-seasonal  platform  and  our  ability  to  support  their  inventory  management  and  to 
connect them to new customers. They increasingly want to deal with a smaller number of regionally dominant partners with 
leading technology platforms. We are ideally placed to deliver this.

We have made no secret of the fact that strategic acquisitions are a core element of our growth strategy and we continue to 
refine our process and criteria in this regard. Essentially, we are targeting deals which can either widen the range of products 
which our existing customers are likely to want to buy or which grow our routes to market in our core geographies. Ideally both. 

During  the  year,  we  acquired  the  trade  and  assets  of  Identity  Direct  in  Australia  and  New  Zealand.  This  has  opened  a  new 
vertical for us in product personalisation; a sector we have been targeting for some time given its attractive margin structure, 
strong  underlying  growth  and  differentiated  product  set.  It  has  also  provided  further  evidence  of  our  ability  to  integrate 
acquisitions onto our platform and add value through cost and revenue synergies. 

We  have  started  the  current  financial  year  very  well  and  whilst  there  is  much  to  accomplish  both  revenue  and  underlying 
profitability  have  grown  strongly.    Our  plans  for  this  year  are  ambitious  and  our  new  partnerships,  product  verticals  and 
platform enhancements will support these growth plans. 

Whilst we are very much a technology focussed business the group owes its success to the ability, intelligence and drive of the 
hundreds of team members working 24-7 in our global operations and I would like to place on record the board’s appreciation 
of their exceptional hard work. 

Iain McDonald 
Chairman
25 September 2017

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MySale Group Plc
Strategic report
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3. Review of operations by the Chief Executive Officer
MySale Group Plc (‘the group’) has made excellent progress in the year to 30 June 2017. Planned strategic initiatives have 
delivered another year of improved financial performance and positioned the group for further, profitable, growth. 

The year’s success was delivered by; our relentless focus on providing customers with exceptional value, choice and service  
and;  our  excellence  in  delivering  unique  sales  channels  and  world-class  inventory  management  to  brand  partners;  whilst 
simultaneously  leveraging  the  significant  strength  and  efficiency  of  our  proprietary  technology  platform  and  international 
logistics network.

The  group’s  focus  on  customer  engagement  saw  the  active  customer  base  grow  11%  and  in  turn  online  revenue,  which 
represents 90% of the group total, grew 10%, to A$238.7 million (FY16: A$217.9 million). Following the acquisition of Identity 
Direct, covered in more detail below, the group now has over 1 million active customers. 

Total group revenue for the year rose 6% to A$268.4 million (FY16: A$252.3 million) which reflects the strong online growth 
referred  to  above,  together  with  a  planned  reduction  in  lower  margin  offline  revenue.  The  group’s  focus  on  growing  gross 
profit has delivered an increase of 14% to A$76.0 million (FY16: A$66.7 million) which was underpinned by a 190 bp increase 
in gross margin to 28.3% (FY16: 26.4%).

A$ m

FY17

FY17 Growth

FY16

Revenue

Gross Profit

GP%

Revenue

Gross Profit

Revenue

Gross Profit

GP%

Group

ANZ

S-E Asia

ROW

268.4

221.5

33.8

13.1

76.0

28.3%

65.7

29.6%

+6%

+5%

+7%

23.9%

8.1

2.3

17.8%

+31%

+14%

252.3

66.7

26.4%

+15%

210.7

57.1

27.1%

+7%

+14%

31.6

10.0

7.5

2.1

23.9%

20.5%

This  improved  trading  performance  is  driven  primarily  by  the  group’s  clear  plan  to  prioritise  the  growth  of  gross  profit  and 
secure  higher  lifetime-value  customers.  Key  elements  of  this  plan  include  localised  merchandising  and  pricing,  increased 
proportion of own-buy inventory and reduced delivery promotions. The increased levels of revenue and gross profit combined 
with a carefully controlled cost base delivered a 59% increase in underlying EBITDA to A$8.7 million (FY16: A$5.5 million).

This plan was established in 2015 when the group re-focused the business on its core aims of providing exceptional value in 
branded products to customers and exceptional inventory management solutions to brand partners within the group’s three 
core territories. The operational achievements and significantly improved financial performance of FY17 represent another step 
on the group’s path of profitable growth, with further significant growth anticipated in the current financial year.

Total underlying operating expenses increased 10% to A$67.4 million (FY16: A$61.2 million) reflecting the increased activity 
and  volumes  of  trade  during  the  year.  The  group  made  a  planned  investment  into  additional  staff  members  in  key  senior 
management and departments such as buying, merchandising and marketing in order to ensure that the choice and service we 
provide to customers is maintained as we grow. The same increases are not anticipated in future years and the group will be 
able to leverage its fixed cost base which represents around 56% of the total operating expenses. 

During  the  period,  and  across  all  territories,  the  group  continued  to  dedicate  its  marketing  resources  and  spend,  which 
was circa 7% of revenue, almost exclusively into measurable, digital channels to attract and engage both new and existing 
customers.  Our  ongoing  communication  programme  has  seen  those  loyal  and  engaged  customers  continue  to  spend  with 
reliable frequency and with stable purchasing metrics. 

During the year the group diversified the digital marketing spend, notably in Australia and New Zealand (ANZ), by increasing 
the  emphasis  of  spend  into  customer  re-engagement  activity.  The  early  results  of  this  diversification  were  encouraging  as 
marketing  efficiency  improved.    This  has  led  to  a  re-calibrated  marketing  plan  for  the  entire  group.  From  the  beginning  of 
the  current  financial  year  marketing  objectives  have  been  refocused  based  on  these  learnings,  and  improved  data  analysis 
capabilities, to better measure marketing costs and returns per purchase and buyer. Whilst early in this revised programme the 
initial results have been positive and further improvements in marketing efficiency are anticipated during the year. 

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30 June 2017

Technology Development
During the year the group increased capital expenditure, as planned, in order to further develop its proprietary technology 
capabilities. An important phase of work reached a conclusion and saw the release of a new and enhanced version of the group’s 
technology platform during the year. This new platform’s functionality supports our key objectives of increasing revenue and 
decreasing costs with more efficiency.

This new, marketplace enabled, platform allows fuller integration across all the group’s sales channels and to date all of the 
group’s websites, other than the recently acquired Identity Direct, have migrated to this platform. The group now has a single, 
live view of global inventory and both 1P (owned) and 3P (consignment or drop-ship) products can be sold by any of our websites 
simultaneously. Similarly the platform allows a single live view of each customer and their individual journeys allowing us to better 
serve their preferences across all websites and mobile device apps. As always the mobile buyer is at the heart of our capabilities 
and this channel accounted for 59% of orders received in the past year.

A key element of the development has been to enhance the group’s data capabilities for better collection and analysis, improved 
machine learning and automation which in turn is driving improved customer experiences, increased revenue and more efficiency. 
The platform allows for campaigns to be launched faster and more efficiently as well as providing seamless user interaction across 
all devices. These developments provide a step change in capability which will support further growth.

The group has also continued to use its technology innovation for tactical improvements in the customer proposition to drive 
revenue, one example being the development of Ourpay, a ‘buy-now, pay-later’ programme. This instalment payment option 
helps customers manage their finances and has been shown to increase both the spend and the frequency of those customers 
accepted to the programme. This payment solution was developed in-house in order to deliver a more flexible, cost-efficient and 
integrated system, which is better suited to the group’s requirements than that provided by third parties. The system automates 
all aspects of the programme including credit scoring and monitoring, an aspect of the programme where the group has adopted 
a conservative policy. The debtor balance associated with Ourpay was A$1.8 million at the year end and is anticipated to grow as 
transaction volumes increase.

The initial trials of Ourpay have been very positive. Customer’s average spend increased 19% and the frequency of purchase 
increased by around 30%. Ourpay shall now be rolled out to all territories and websites where legislation currently allows. In 
addition we shall shortly launch a subscription-delivery model for customers which will be fully integrated to the Ourpay platform.

Brands and Strategic Partnerships
The group has secured a number of new brand partners during the last 12 months, the most notable being the launch of a 
strategic relationship with gilt.com, a US based online retailer which is part of The Hudson’s Bay Company. This and other strategic 
partnerships have already provided significant additional product choice to customers in all the group’s territories.

The partnership launched with Sports Direct with access to more than 150,000 products from their inventory is now operational 
and the group commenced live sales on its retail marketplace during the year. Good progress has been made. We have direct 
inventory feeds, tailored merchandising and volumes continue to grow.

Forging partnerships with flagship retail brands such as Gilt.com and Sports Direct is a strong endorsement of the group’s 
capabilities in supporting brands in establishing new sales channels as well as in inventory management. The retail landscape is 
undergoing some structural change and increasingly
large brands recognise the benefits that more integrated inventory
partnerships can bring to their operations. The group’s well established international network, flexible and scalable technology 
platform and resources in key territories means it is an ideal partner for international brands and retailers. Our platform allows
us to customise our integration with any brand thus delivering a tailored solution to their requirements.

We have invested more time and funds into product selection during the year, ensuring customers have the best possible choice 
available and by the end of the year we had more than doubled listed SKU’s to over 300,000. Nearly all of the increased product 
selection has come from relationships with 3P suppliers and thus the group does not take any inventory risk as the terms of 
business are on a consignment or dropship basis. In order that customers can easily find and navigate to their favourite brands 
and products the group delivers highly personalised experiences and communications to each customer.

Aligned with this materially increased product selection has been an expansion of the product categories in which we have 
excellent coverage. Refurbished technology is one such example of a category that the group has launched and which resonates 
strongly with our existing customer base. Finally, the acquisition of Identity Direct has brought significant licensing expertise and 
licensing relationships with global brands to the group and this is a revenue opportunity the group plans to
develop further.

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Marketplace
The  group’s  new  technology  platform  ensures  that  the  retail  and  flash  websites  operate  on  the  same  platform  which  provides 
numerous advantages including: better sharing of data; more efficient use of resources; greater visibility of inventory; and reduced 
buying administration. This will allow the group to substantially increase the range of products available via our websites, particularly 
3P inventory, whilst minimising variable costs.

This platform facilitates the group’s marketplace and allows the integration of all websites directly with brands and retailers, whether 
that be as part of supporting an inventory clearance or providing a brand with a new retail channel. It also has created the group’s 
Endless Aisle concept.

The  group  has  always  offered  a  wide  range  of  products  but  the  marketplace  development  now  means  that  this  range  shall  be 
significantly expanded and as we now have a live feed of global inventory to all websites, there is an opportunity to extend the 
length of time products are available and merchandised to customers - our Endless Aisle. Importantly the expansion of this very long 
tail of product inventory will be driven by 3P vendor relationships which incur limited marginal cost to the group.

The retail websites within the group’s marketplace, predominantly operate on a 3P supplier drop-ship basis and serve the product 
verticals  of  sports  (dealsdirect),  home  (oo),  gifting  (topbuy)  and  personalised  goods  (Identity  Direct)  and  are  founded  on  the 
acquisitions undertaken in ANZ over the last two years. The experience gained during the successful integration and launch of these 
sites will serve the group well as further verticals are added in the future. As over 80% of our revenues are derived from 3P product 
listings the group has a relatively light working capital requirement and further reductions in this requirement are targeted in the 
future.

The creation of the retail marketplace platform represents a step change in the potential addressable audience and in future revenue 
opportunities of the group. Designed with mobile commerce at its heart and to be simple and intuitive for vendors to use, this 
platform will further support our brand partners and their sales ambitions. Increasingly brands use marketplace solutions to support 
their international sales as it provides local knowledge, existing audiences, and a cost-effective launch in a new territory.

Operations
In FY15 the group began implementing a strategy to increase the proportion of inventory that is purchased outright as ‘own- buy’ 
(1P), rather than on a consignment basis (3P) and during this year 1P goods increased to 17% of orders, consistent with that strategy. 
Whilst  the  vast  majority  of  goods  sold  are  still  done  so  on  a  consignment  or  drop-ship  basis,  this  1P  strategy  supports  deeper 
relationships with brand partners, slightly higher gross margins and wider product selection for customers. 1P activity is focused on 
staple, branded goods.

During the year the group’s highly efficient platform processed record numbers of transactions. The volumes are remarkable and 
underline  the  efficient  processes  and  systems  that  the  group  has  in  place  to  support  brands  and  serve  customers;  on  average 
more than 20,000 new products were launched daily and 180,000 digital images were created or edited each month. In the year 
2.9  million  orders  were  processed  and  12  million  units  shipped  which  was  only  possible  due  to  high  levels  of  automation  and 
streamlined workflows. The strength and capability of this platform will be leveraged to further improve efficiency in coming years 
as our volumes increase further.

The combination of the group’s high quality sourcing, compelling consumer value, product selection and reliable service means that 
returns remain at industry leading levels of only 5% overall.

Investment in the development of the group’s capabilities continues and this year saw a number of key senior hires strengthen the 
executive team and also enhancement of staff within our marketing, data science and merchandising teams.

Acquisition of Identity Direct
The group acquired the business of Identity Direct, in ANZ, during the fourth quarter of the financial year. Identity Direct is a retailer 
of  personalised  products  with  strong  licensing  relationships,  particularly  with  entertainment  brands,  such  as  Disney  and  Marvel. 
In  relation  to  the  group  it  is  a  relatively  small  business,  with  annual  revenues  of  circa  A$10  million.  The  long  term  commercial 
opportunity  in  this  complementary  vertical  is  very  attractive  and  generates  high  gross  margin,  in  excess  of  60%.  The  products 
are strong in childrens and sports categories which fits well with existing MySale customer base. There are good opportunities to 
leverage efficiencies by deploying the group’s scale and platform and also growing revenue with enhanced marketing and cross 
selling  between  the  two  customer  bases.  The  group  believes  that  development  of  its  product  licensing  capability  will  lead  to 
significant opportunities to generate incremental revenue in the medium term.

The  integration  of  the  Identity  Direct  business  is  ahead  of  plan  and,  with  property  and  resources  now  rationalised,  cost  savings 
and synergies will accrue to the group in the current year. Operational integration will be complete shortly allowing the group to 
capitalise on the fourth calendar quarter when Identity Direct generates around 60% of its annual revenues. This is the

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MySale Group Plc
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30 June 2017

second  integration  to  our  platform  undertaken  in  the  last  two  years  and  the  positive  results  give  the  group  confidence  it  can 
successfully execute further, larger integrations in the future.

Australia & New Zealand (ANZ)
Within  this  operating  territory  the  group  has  continued  to  successfully  implement  its  strategic  initiatives  and  delivered  much 
improved gross profit, up by 15% to A$65.6 million (FY16: A$57.1 million) and gross margin to 29.6% (FY16: 27.1%) whilst also 
growing revenue by 5% to A$221.5 million (FY16: 210.7 million). The significant increase in AOV to c. $85 achieved in FY16 has 
been maintained by continued focus on a localised offer with strong merchandising, pricing and overall ANZ customer proposition.

As noted above the group’s nascent retail marketplace was launched in ANZ at the end of the prior year and is an opportunity to 
significantly increase the group’s addressable market in the region. To date the group has already seen in excess of 500 suppliers 
join this marketplace. The first flagship retailer to join this marketplace, as a 3P vendor, was Sports Direct and they are now fully 
integrated to the group’s platform allowing our ANZ team to efficiently market and merchandise the 150,000 products available. 
The sporting goods market in ANZ is estimated to be worth in excess of A$3 billion annually and the strong value offer provided 
by  Sports  Direct  combined  with  group’s  experience  in  connecting  customers  with  brands  is  anticipated  to  create  a  compelling 
proposition in this vertical in the medium term.

The group is one of the pre-eminent online, off-price retailers in ANZ and has further attractive growth possibilities due to both the 
lower levels of internet penetration, in comparison to territories such as the United Kingdom and the USA, and this region’s relative 
lack of off-price retailers. In ANZ the group has a small network of physical outlets which is used both to clear the group’s own surplus 
inventory and test brands and products in that offline channel.

The group is actively looking to expand further the breadth and depth of our online and offline sales channels in this region in order 
to fully leverage our customer base, physical resource, buying power and expertise.

South-East Asia
During the period South-East Asia had revenue growth of 7% to A$33.8 million (FY16: A$31.6 million) and a corresponding 7% 
increase in gross profit to A$8.1 million (FY16: A$7.5 million). On a CER basis the underlying revenue growth was 11%. The continued 
growth  in  revenue  and  profitability  has  been  driven  by  the  group’s  localisation  plan  which  ensures  that  merchandising,  pricing, 
payment and shipping solutions are all tailored to the needs of local consumers.

Here the strategy has been to grow the active customer base, so acquisition marketing is a priority, to build gross profitability and 
then leverage this increasing scale to use resources more efficiently and achieve lower shipping rates. With a more profitable local 
model  now  established and  first  mover  advantage South-East  Asia  is  an  important  element  of  the  group’s  long-  term  profitable 
growth.

In the medium to long term this region is anticipated to be increasingly significant as the group grows its customer base and demand 
for  branded  products,  particularly  European  and  USA  brands,  continues  to  increase.  With  a  substantial  addressable  population, 
increasing disposable income, lack of off-price competition and high mobile penetration this region is well served by the group’s 
strong value, branded sales offer and exceptional mobile commerce capability.

Rest of World
This territory comprises the group’s operations within the United Kingdom, which trade predominately under the Cocosa brand, 
relaunched in FY15, which provides customers with compelling value in premium branded products.

The United Kingdom had a good year, as revenue increased by more than 30%, thereby achieving revenue of A$13.1 million (FY16: 
A$10.0 million). On a CER basis the underlying revenue growth was 59%.This growth was underpinned by increased numbers of 
active customers which is our key objective in a newer territory. Gross margin was lower than the previous year as the group used 
products and pricing as promotional tools to develop the customer base. This form of promotion is used by the group much more 
in an early stage territory than in established territories.

These are encouraging results and position the business for further growth in the current financial year. Whilst currently a relatively 
small part of the group’s overall activities, this business operates in the UK’s large and well developed online marketplace where 
engaged and active consumers can be acquired successfully and cost effectively. Given there is no online flash sale operator of scale 
in the UK the group has targeted becoming a leading operator in the country.

The  group  has  a  material  presence  in  the  UK  as  it  an  important  centre  for  the  group’s  product  sourcing  team  for  both  UK  and 
European brands. Brands from these territories, along with USA, have grown their weighting within group revenues over the past 
few years and now account for over half worldwide revenue.

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MySale Group Plc
Strategic report
30 June 2017

Outlook
The group had an excellent FY17 with significantly improved financial performance and great progress against our strategic 
goals. Increasing numbers of active customers are driving revenue and efficiency forward. 

We have a unique set of brand partners which in turn means that we are able to offer our loyal customers access to a 
fantastic range of goods and products. When this is combined with our flexible and efficient business platform it gives 
customers an easy-to-use, compelling value, shopping experience.

The group has carried good momentum into the current year and built on the excellent foundations and initiatives put in 
place last year. This year has started well with revenue growth accelerating from last year and strong growth in underlying 
profitability. Whilst our peak trading period is still ahead of us the board has confidence in the current year’s prospects and 
expects that underlying EBITDA for the year will be at least in line with the upper end of market expectations.

Carl Jackson
Chief Executive Officer
25 September 2017

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MySale Group Plc
Strategic report
30 June 2017

4. Financial review by the Chief Financial Officer

Revenue and Gross Profit 
For the year ended 30 June 2017 group revenue increased by 6% to A$268.4 million (FY16: A$252.3 million) and gross profit 
increased faster, by 14%, to reach A$76.0 million (FY16: A$66.7 million). This improved performance came as a direct result of 
the strategic plan implemented by the group in 2015. 

On a constant currency basis the growth rates of revenue and gross profit were higher, at 9% and 16% respectively, reflecting 
the strengthening of the group’s reporting currency AUD during the year.

Operating Expenses 
The increase in activity and gross profit led underlying operating expenses to increase 10% to A$67.4 million (FY16: A$61.2 
million) in the period. During the year the group increased staff resources in a number of operational departments to support 
further growth and ensure the group delivers outstanding service to its customers. This increase included a number of key hires 
within the senior management team. 

Profit/Loss before Tax 
The  underlying  profit  before  tax for  the  year  is A$3.3  million  (FY16:  A$1.1  million)  and  the  reported  loss  before  tax  for  the 
period is A$1.5 million (FY16: A$0.2 million profit). This reported loss is after the inclusion of a number of one-off and non-
cash items which are shown in more detail in note 6 to the financial statements in order to provide greater insight as to the 
underlying profitability of the group.

Profit/Loss after Tax and earnings per share
The underlying profit after tax for the year is A$3.9 million (FY16: A$0.6 million) and the reported loss after tax for the period is 
A$1.0 million (FY16: A$0.2 million). This reported loss is after the inclusion of a number of one-off and non-cash items which are 
shown in more detail in note 6 to the financial statements in order to provide greater insight as to the underlying profitability 
of the group.

Note 36 shows the detailed calculations of basic earnings per share for the financial year which increased by 500% to 2.5 cents 
per share (FY16: 0.4 cents) on an underlying basis and was 0.6 cents loss (FY16: 0.1 cents loss) on a reported basis.

Taxation
The group has recorded a tax benefit of A$0.6 million for the year (FY16: tax expense of A$0.4 million) which diverges from 
the  group’s  long  term  guidance  of  an  effective  tax  rate  of  approximately  30%.  This  divergence  arises  due  to  various  tax 
adjustments  and  timing  differences.  Full  details  are  provided  in  note  9  to  the  financial  statements.  The  group  has  total  tax 
losses of A$30 million (FY16: A$31 million) with the majority located in Australia. The entire tax loss has been recognised with 
the provision of a deferred tax asset of A$10.5 million (FY16: A$10.3 million).

Balance Sheet, Cash and Working Capital
The group’s closing cash balance was A$19.0 million (FY16: A$34.0 million) and the net cash balance was A$8.9 million (FY16: 
A$27.5 million). 

The  closing  cash  balance  reflects  a  number  of  significant  working  capital  outflows  which  occurred  towards  the  end  of  the 
financial  year  which  are  temporary  in  nature  and  will  reverse  in  the  following  period.  The  group’s  strategic  plan  allows  for 
selective  investment  into  inventory  balances  and  other  working  capital  deployments  to  ensure  the  group  is  able  to  take 
advantage  of  commercially  beneficial  opportunities.  The  group  anticipates  that  working  capital  balances  will  normally  lie 
between 1-3% of annual revenue.

Capital expenditure increased, as planned, as the group invested principally in the development of its proprietary technology 
platform together with expenditure related to property and equipment upgrades. Total capital expenditure was A$8.5 million 
(FY16: A$4.0 million).

During  the  period  the  group’s  acquisition  activity  was  focused  around  the  purchase  of  Identity  Direct,  a  personalisation 
business, for consideration of A$2.9 million, and described in detail in note 33.

12

MySale Group Plc
Strategic report
30 June 2017

Banking Facilities
The group has significant cash balances, held principally with HSBC with whom the group currently has trade finance multi 
option debt facilities of A$13.1 million. In addition the group has finance facilities of A$0.2 million with ANZ Bank. All facilities 
are renewed on an annual basis. 

Underlying Basis
As noted above the group manages its operations by looking at the underlying EBITDA which excludes the impact of a 
number of one-off and non-cash items of a non-trading nature as this, in the Board’s opinion, provides a more representative 
measure of the group’s performance. A reconciliation between reported profit before tax and underlying EBITDA is included 
at note 6 to the financial statements and outlined below.

A$ million

Reported EBITDA

Shared based payments 

Discountinued activities

One-off costs

Unrealised foreign exchange gain / (loss)

Underlying EBITDA

Depreciation & Amortisation

Net interest expense

Underlying profit before tax

FY17

FY16

3.8

1.1

0.3

2.4

1.0

4.8

8.7

5.3

0.1

3.3

4.6

0.4

0.3

2.0

(1.8)

0.9

5.5

4.4

(0.0)

1.1

0.2

Reported profit / (loss) before tax

(1.5)

Included within one-off items acquisition expenses, post-acquisition reorganisation costs, charges arising from system 
migration and IPO costs.

Key Performance Indicators
The group manages its operations through the use of a number of key performance indicators (KPI’s) such as revenue, 
revenue growth, gross margin percentage, average order value (AOV), average revenue per active customer (RPAC), and 
underlying EBITDA.

Andrew Dingle
Chief Financial Officer
25 September 2017

13

MySale Group Plc
Strategic report
30 June 2017

5. Principal risks and uncertainties
The management of the business and the execution of the group’s growth strategies are subject to a number of risks which could 
adversely affect the group’s future development. The following is not an exhaustive list or explanation of all risks and uncertainties 
associated with the group, but those considered by management to be the principal risks:

Membership base
The group needs to attract new ‘active’ members, in sufficient numbers, especially in markets where the group already has a degree 
of market penetration, such as Australia and New Zealand (‘ANZ’). In order to expand its membership base, the group is appealing 
to members who have historically used other methods to purchase products, such as in-store, retailers’ own websites or the websites 
of the group’s competitors. The ‘flash sale’ model operated by the group needs to continue to be successful. The group’s strategies 
require existing members to make repeat purchases from the group. The group’s current ‘lapsed client strategy’ uses personalised 
emails, vouchers and prompting emails to attempt to re-engage members to purchase product regularly. If these strategies fail, 
the group’s membership base may be reduced which could have an adverse effect on the group’s operating results and financial 
condition.

Cost efficiencies
The group targets a ‘cost per acquisition’ (‘CPA’) that is acceptable based on the expected member value and the group’s likelihood 
of recovering the acquisition costs. Increasing the group’s membership base is necessary to avoid the group incurring significantly 
higher marketing expenses and as a result, higher CPA, which could have an adverse effect on the group’s operating results and 
financial condition.

Strategies and expansion plans
The group’s strategies and expansion plans, particularly into new geographies, may result in unforeseen costs or require significant 
management attention or resources. The group may not perform to expectations and, in the case of new geographies, prove to 
be unsuccessful. In new markets, the group is required to develop banking and merchant solutions, delivery solutions and expand 
its infrastructure of people and information systems and train and manage its expanding employee base. In new jurisdictions, the 
group  may  compete  with  companies  already  operating  in  the  relevant  market,  and  these  companies  may  understand  the  local 
market  better  than  the  group.  Unsuccessful  attempts  at  expansion  into  new  jurisdictions  could  damage  the  group’s  reputation, 
incur significant unanticipated costs and as a result, adversely affect the group’s business, prospects, operating results and financial 
condition.

Product inventory
The group requires a continuous source of inventory, from existing suppliers or new suppliers, at appropriate prices, on appropriate 
terms, in a timely manner and/or in sufficient volume. A key driver for the group’s success is its ability to source product from a wide 
variety of brands, styles, categories and product types at discounted prices. The group does not have contractual assurances of 
continued supply, pricing or access to new products from existing suppliers. However, the group maintains strong relationships with 
suppliers and provide them with an effective mechanism to distribute their products. To maintain its reputation, the group depends 
on suppliers to provide high quality, genuine, product merchandise that meets with members’ expectations. If the group is unable 
to continue to source such products, member engagement and purchases would likely reduce while costs increase and as a result, 
the group’s operating results and financial condition could be adversely affected.

Growth in e-commerce and flash sales
The business of selling products over the internet, particularly on the flash sale model, is dynamic and relatively new. The market 
segment for the flash sale model has grown significantly, and this growth may not be sustainable. If members cease to find the flash 
sale model shopping experience fun, entertaining and good value, or otherwise lose interest in shopping in this manner, the group’s 
member base and buying patterns may decline and could negatively affect net sales and have an adverse effect on the group’s 
operating results and financial condition.

Global economy
The group’s performance is subject to global economic conditions. Deterioration in these conditions may reduce consumer spending, 
particularly on discretionary items, which includes the group’s merchandise. Adverse economic changes in any of the regions in 
which the group sells its products could reduce consumer confidence and could negatively affect net sales and have an adverse 
effect on the group’s operating results and financial condition.

Technology and emails
The  group’s  Information  Technology  (‘IT’)  systems  are  integral  to  its  operations.  The  technology  supports  the  group’s  websites 
and mobile applications, logistics management, product information management, administration management systems, security 
systems and third-party data centre hosting facilities. If the IT systems do not function properly there could be system
disruptions, corruptions in databases or other electronic information, delays in sales events, delays in transaction processing,

14

MySale Group Plc
Strategic report
30 June 2017

website slowdown or unavailability, loss of data or the inability to accept and fulfil member orders which, if sustained or regular, 
could adversely affect the group’s business, operating results and financial condition.

The group’s business is highly dependent on engaging with members via daily emails and other messaging services. These inform 
members of the day’s sales events, prompting them to visit the relevant website or mobile application and purchase products. The 
group relies on the successful delivery of emails or other messages to members and also that members actually open and read 
the emails. Webmail prioritisation, ‘spam’ and blocking filters and local laws on sending emails could affect the group’s business, 
prospects, operating results and financial condition.

Unauthorised access to customer database, either from external attack or internal control weaknesses, could lead to reputational 
damage, compliance issues, substantial regulatory fines and loss of customer confidence. The company has implemented a disaster 
recovery plan and cyber insurance to support the business in the event of an incident occurring.

Competition
Competitive pressures, changes in product and fashion and hence consumer demand are continuing risks which could result in the 
loss of sales. The group manages this risk by the continuous sourcing of new products, adding new sales categories and marketing 
to stimulate member interest and by maintaining strong relationships with its members.

The group does not take delivery of products from a large number of suppliers until after it has been ordered by members and 
therefore delivery times may be longer than some other competitors. If the group seeks to decrease delivery times in order to tackle 
the competition and meet member demand, additional shipping costs are likely to be incurred. These costs may not be able to be 
passed on in full or at all to members. Alternatively, the group may be required to change its operations to carry additional inventory 
and face additional inventory risk.

Logistics and distribution networks
The  group  uses  third-party  logistics  providers  to  manage,  process  and  ship  product  between  group  locations  and  directly  to 
members.  There  is  a  risk  that  the  group  may  experience  network  interruptions  (including  third  parties’  delivery  services)  which 
may prevent the timely or proper delivery of products. These could damage the group’s reputation, deter repeat customers, deter 
suppliers from dealing with the group and adversely affect its business, operating results and financial condition.

Loss of people
The group’s senior executive team is instrumental in implementing the group’s business strategies and executing business plans 
which support the business operations and growth. The sourcing teams have strong supplier relationships which are central to the 
group’s ability to source discounted, quality products. Service agreements are in place and the risk of the loss of key personnel is 
mitigated by regular reviews of remuneration packages (including long term incentive schemes) and succession planning within the 
team.

Trademarks and brand reputation
Maintaining and enhancing the brand is critical to the group’s strategies going forward. If the group fails to meet member (and 
supplier) expectations, receives negative publicity or unfavourable member reviews and complaints on social media platforms, these 
could damage the brand and reduce consumer use of the group’s websites and mobile applications. If the group fails to maintain 
the brand or if excessive expenses are incurred in this effort, the group’s business, operating results and financial condition may be 
materially and adversely affected. As with all brands, the group is exposed to risk from unauthorised use of the group’s trademarks 
and other intellectual property. Any infringement could lead to a loss in profits and have a negative impact on image and continued 
success. Trademarks are registered and where any infringements are identified, appropriate legal action is taken.

Changes in indirect tax rules
Changes in local indirect tax, such as sales taxes, good and services tax and value-added taxes, and duty treatment in any of the 
markets in which the group operates could have an impact on the sales of products in those markets. Such changes could reduce 
the attractiveness of the group’s sales offering and have a material and adverse effect on the group’s financial condition and financial 
results.

Cash
The management of the group’s cash is of fundamental importance. The group maintains all cash balances with large, appropriately 
capitalised, international financial institutions and seeks any necessary credit facilities from these institutions. The group relies on 
access to its cash and credit facilities in order to trade successfully and restrictions to such access could have a material and adverse 
effect on the group’s financial condition and financial results.

6. Corporate social responsibilities
The group’s approach is to make a positive difference to the people, environment and communities in which it works. Examples 
include engaging not-for-profit employment agencies, to motivate and upskill the local unemployed community to sustain

15

MySale Group Plc
Strategic report
30 June 2017

employment  with  the  group  and  investing  in  warehousing  training  programs  such  as  a  Certificate  3  in  Warehousing  and 
Logistics for the group’s Australian staff. To reduce waste and the impact on the environment the group does not put copies 
of customer invoices in its parcels, but rather provide them online.

7. People
Equal opportunity
The group is committed to an active equal opportunities policy. It is the group’s policy to promote an environment free from 
discrimination, harassment and victimisation, where everyone receives equal treatment regardless of gender, colour, ethnic or 
national origin, disability, age, marital status, sexual orientation or religion. Employment practices are applied which are fair, 
equitable and consistent with the skills and abilities of the employees and the needs of the group.

Disabled employees
Applications for employment by disabled persons are always fully considered, bearing in mind the aptitudes of the applicant 
concerned. In the event of members of staff becoming disabled, every effort is made to ensure that their employment with the 
group continues and that appropriate re-training is arranged. It is the policy of the group that the training, career development 
and promotion of disabled persons should, as far as possible, be identical with that of other employees.

Employee consultation
The group places considerable value on the involvement of its employees and has a practice of keeping them informed on 
matters  affecting  them  as  employees  and  on  the  various  factors  affecting  the  performance  of  the  group,  which  is  achieved 
through formal and informal meetings. Employee representatives are consulted regularly on a wide range of matters affecting 
their current and future interests.

By Order of the Board.

Iain McDonald
Chairman
London
25 September 2017

16

MySale Group Plc
Directors’ remuneration report
30 June 2017

As the company is listed on the Alternative Investment Market, a market regulated by London Stock Exchange Plc, it is not 
required to comply with any particular corporate governance code. However, the directors recognise the value and importance 
of high standards of corporate governance and acknowledge the importance of the principles set out in Quoted Companies 
Alliance (‘QCA’) Corporate Governance Code for Small and Mid-sized Quoted Companies 2013 (the ‘QCA Code’). The Board 
therefore applies the principles of the QCA Code where they consider it appropriate for a company of MySale’s size and nature.

The Board of Directors
During the financial year ended 30 June 2017 and as at the date of approval of these financial statements, the Board consisted 
of five directors as shown below. Both non-executive directors are considered independent under the criteria identified in the 
QCA  Code  and  together  they  bring  considerable  knowledge,  skills  and  experience  to  the  Board  and  its  deliberations.  The 
members of the Board are:

Iain McDonald 
David Mortimer AO 
Jamie Jackson 
Carl Jackson 
Andrew Dingle 

Independent Non-Executive Chairman
Independent Non-Executive Director
Executive Director and Vice Chairman
Executive Director and Chief Executive Officer
Executive Director and Chief Financial Officer

Biographies  for  each  of  the  current  directors  are  set  out  in  the  Directors’  report  under  ‘Information  on  directors  and  their 
interests’.

Schedule of matters reserved specifically for the Board include:
•  overall business strategy of the group;
• 
• 

review of key operational and commercial matters;
review  of  key  financial  matters,  including  changes  to  the  group’s  capital  structure,  borrowing  facilities,  acquisitions, 
disposals and material capital expenditure;

•  membership of the Board and its standing Committees, including delegation of authority to the Audit and Remuneration 

Committees;
approval  of  full  year  and  half-year  financial  statements  and  any  interim  management  statements  or  other  financial 
disclosures;
regulatory and shareholder communications; and
appointment and performance review of key advisors.

• 

• 
• 

The Board meets formally on a regular basis to consider strategy, performance and the framework of internal controls. Prior to 
each meeting, all directors receive appropriate and timely information including briefing papers which enable them to discharge 
their duties. Directors have access to the advice and services of the company secretary and external legal and financial advisers 
who together provide guidance and confirmation that Board procedures are followed and applicable rules and regulations are 
complied with. With the prior approval of the chairman, directors are able to obtain independent professional advice in the 
furtherance of their duties, at the company’s expense.

Details of the service contracts of the executive directors and the letters of appointment of the non-executive directors are set 
out in the Directors’ remuneration report.

In  order  to  facilitate  the  business  of  the  company,  and  in  line  with  the  recommendations  of  the  QCA  Code,  the  Board  has 
delegated certain of its responsibilities to the Audit Committee or Remuneration Committee, as appropriate.

Audit Committee
The  Audit  Committee  has  the  primary  responsibility  for  monitoring  the  adequacy  and  effectiveness  of  the  group’s  systems 
of internal financial control and risk management, ensuring that the financial performance of the group is properly measured 
and  reported  on,  reviewing  and  challenging  reports  from  management  and  the  external  auditor  relating  to  the  company’s 
accounting and internal controls and appraising the need for an internal audit function, in all cases having due regard to the 
interests of shareholders. The full terms of reference of the Audit Committee are available on the company’s website.

The members of the Audit Committee are:
David Mortimer AO  
Iain McDonald  

Member
Chair

17

MySale Group Plc
Directors’ remuneration report
30 June 2017

The Audit Committee met three times during the financial year.

The Chief Financial Officer has a standing invitation to attend all meetings of the Audit Committee. The remaining executive 
directors,  other  members  of  the  senior  management  team  or  the  company  advisors  or  the  independent  Auditors  may  be 
invited to attend all or part of any Audit Committee meeting, where appropriate, and minutes of meetings are circulated to all 
Board members, unless it would be inappropriate to do so.

Remuneration Committee
The Remuneration Committee is responsible for reviewing the performance of the executive directors and for determining the 
terms and conditions of their employment, level of remuneration including short-term and long-term incentives, having due 
regard to the interest of shareholders in all matters. The full terms of reference of the Remuneration Committee are available 
on the company’s website.

Details  on  the  structure  of  the  company’s  remuneration  policy  and  the  emoluments  paid  to  the  Board  members  during  the 
financial year are set out in the Directors’ remuneration report.

The members of the Remuneration Committee are:

Iain McDonald  
David Mortimer AO  

Chair
Member

The Remuneration Committee met once during the financial year.

The  executive  directors,  head  of  human  relations  or  the  company’s  advisers  may  be  invited  to  attend  all  or  part  of  any 
Remuneration Committee meeting, where required, and minutes of meetings are circulated to all Board members, unless it 
would be inappropriate to do so.

Internal financial controls
The  Board  place  considerable  importance  on  maintaining  full  control  and  direction  over  appropriate  strategic,  financial, 
organisational and compliance issues, and have in place an organisational structure with formally defined lines of responsibility 
and  delegation  of  authority.  There  are  established  procedures  for  planning,  capital  expenditure,  information  and  reporting 
systems  and  for  monitoring  the  group’s  business  and  its  performance.  Adherence  to  specified  procedures  is  required  at  all 
times and the Board actively promotes a culture of quality and integrity. Compliance is monitored by the Audit Committee 
which, in turn, reports its findings to the Board.

The Board, via delegated authority to the Audit Committee, is also responsible for the group’s system of internal control and 
for reviewing its effectiveness. Such a system is designed to manage rather than eliminate the risk of failure to achieve the 
group’s  business  objectives,  and  can  only  provide  reasonable  and  not  absolute  assurance  against  material  misstatement  or 
loss. The agreed processes include comprehensive budgeting systems with an annual budget approved by the Board, monthly 
consideration  of  actual  operational  results  compared  with  budgets,  forecasts  and  regular  review  by  the  Board  of  year  end 
forecasts. The Board reports to shareholders half-yearly.

The group’s control systems address key business and financial risks. Matters arising are reviewed on a regular basis.

As the company is listed on the Alternative Investment Market (‘AIM’), it is not required to prepare a Directors’ remuneration 
report. The following narrative disclosures are prepared on a voluntary basis for the group and are not subject to audit, unless 
otherwise specified.

Principles used to determine the nature and amount of remuneration
The objective of the group's remuneration framework is to ensure reward for performance is competitive and appropriate for 
the  results  delivered.  The  framework  aligns  the  remuneration  for  executive  directors  and  key  senior  management  with  the 
achievement of strategic objectives and the creation of value for shareholders. The Board of Directors ('the Board') ensures 
that the remuneration for executive directors and key senior management satisfies the following key criteria for good reward 
governance practices:
• 
• 
• 

is competitive and is acceptable to shareholders;
aligns executive compensation with company performance and shareholder return; and
is transparent.

18

MySale Group Plc
Directors’ remuneration report
30 June 2017

The Remuneration Committee, as detailed in the Corporate governance, is responsible for reviewing the performance of the 
executive directors and senior employees of the group and for determining the terms and conditions of their employment, 
level of remuneration including short-term and long-term incentives, having due regard to the interest of shareholders in all 
matters.

The number of times the Remuneration Committee met is also detailed in the Corporate Governance section.

Remuneration of directors
The fees payable to the directors shall not exceed an aggregate amount of £1,500,000 per annum or such greater amount 
as shall be determined by the company’s shareholders by ordinary resolution. This is distinct from any salary, remuneration or 
other amounts which may be payable to the directors.

The  directors  are  entitled,  under  the  Articles,  to  be  paid  all  reasonable  expenses  as  they  may  properly  incur  in  attending 
meetings of the directors, committee meetings of the directors, shareholders meetings, or otherwise in connection with the 
discharge of their duties.

Executive directors’ remuneration
The group’s remuneration policy for executive directors considers a number of factors and is designed to:
• 

have regard to the director’s experience and the nature and complexity of their work in order to pay a competitive salary, 
in line with comparable companies, that attracts and retains directors of the highest quality;
reflect the director’s personal performance;
link individual remuneration packages to the group’s long term performance and continued success of the group through 
the award of annual bonuses and share-based incentive schemes;

• 
• 

•  provide post-retirement benefits through contributions to individual’s pension schemes; and
•  provide employment-related benefits that may include the provision of a company car or cash alternative, life assurance, 

insurance relating to the director’s duties, housing allowance, medical insurance and permanent health insurance.

Directors’ service agreements, salaries, bonuses and other incentive schemes
Each executive director has a service contract with the group, dated 10 June 2014. Executive directors’ salaries are reviewed 
annually in line with the remuneration reviews for all other group employees. The basic annual salaries and key benefits as at 
30 June 2017 are as follows:

Executive Director

Base salary

Pension Contributions

Jamie Jackson

Carl Jackson

Andrew Dingle

£200,000

A$337,500

A$303,188

-

A$32,062

A$28,802

Taxable 
Benefits

£18,000

A$30,000

A$33,824

Group entity with which the contract is 
with

Mysale Group PLC

Ozsale Pty Limited

Ozsale Pty Limited

Executive directors’ salaries are reviewed annually in line with the remuneration reviews for all other group employees.

Executive director’s employment contracts are continuous. They may be terminated by either party by 6 months’ written 
notice. The company may at its sole and absolute discretion terminate the employment of an executive director by making a 
payment in lieu of any unexpired notice period equal to their basic salary for that period. Executive directors have agreed to 
confidentiality undertakings, without limitation as to time, and has agreed to non-compete, non-solicitation of staff and non- 
interference in supply restrictive covenants that apply for a period of 12 months following termination of employment with 
the group.

Executive directors are eligible to participate in a discretionary annual bonus scheme on the terms decided by the 
Remuneration Committee and may also participate in any benefits arrangements the group has in place for categories of 
employees of which he is a member, subject to and in accordance with the terms and/or rules of those arrangements from 
time to time.

Non-executive directors’ remuneration
The remuneration of non-executive directors is a matter for the Chairman of the Board and the executive directors and no 
director is involved in any decisions as to their own remuneration.

David Mortimer AO and Iain McDonald entered into letters of appointment on 3 June 2014 and 27 July 2015, respectively. 
David Mortimer’s letter was updated on 12 August 2015. Each receives a fee for their services which takes into account the 
role undertaken. They do not receive any pension or other benefits from the group.

19

MySale Group Plc
Directors’ remuneration report
30 June 2017

The annual fees for non-executive directors, effective at the date of this report, are as follows:

Non-executive director

Base fee

Group entity with which the appointment 
is with

Iain McDonald

David Mortimer AO

£75,000

£40,000

Mysale Group PLC

Mysale Group PLC

The appointment of any non-executive director is terminable on 3 months’ written notice.

The following information is subject to audit.

Directors’ remuneration for the year ended 30 June 2017 was as follows and this information is subject to audit:

Base salary/fee

Bonus

Taxable benefits

Pension 
contributions

Total 2017

Total 2016

Non-executive 
directors:

Iain McDonald

David Mortimer AO

Executive directors:

Jamie Jackson

Carl Jackson

Andrew Dingle

£75,000

£40,000

A$338,466

A$337,500

A$303,188

-

-

-

-

-

-

-

A$30,487

A$30,000

A$33,824

-

-

-

A$32,062

A$28,802

£75,000

£40,000

£68,750

£45,000

A$368,953

A$344,064

A$399,562

A$351,286

A$365,814

A$342,585

Employee Share Plan
The Company’s employee share plan is called the Loan Share Plan (‘LSP’). The LSP enables directors and employees selected 
to participate to buy or subscribe for ordinary shares of the company, using a loan from the company. The ordinary shares are 
bought on-market or are subscribed at market value. The loan is then repayable, five years from grant date, and the ordinary 
shares may be sold to repay the loan on vesting. The loan is interest-free and recourse is limited to the value of the ordinary 
shares bought with it. 100% of the ordinary shares vested three years from grant date and are subject to the achievement of 
the  Underlying  Earnings  Before  Interest,  Tax,  Depreciation  and  Amortisation  (‘EBITDA’)  included  in  the  company’s  internal 
forecasts set by the Board in the year of the grant.

Shares granted under the LSP are as follows:

Balance 1 
July 2016

Granted

Exercised

Cancelled

Balance 30 
June 2017

Exercise 
price (£)

Date of 
exercise

Market price on 
exercise (£)

Iain McDonald

David Mortimer AO

Jamie Jackson

Carl Jackson

Andrew Dingle

-

-

-

111,499

357,138

-

-

-

-

-

Andrew Dingle

-

509,722

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

111,499

357,138

509,722

-

-

-

£2.26

£0.51

£0.65

-

-

-

-

-

-

-

-

-

-

-

-

Share price information
The  market  price  of  MySale  Group  Plc  ordinary  shares  at  30  June  2017  was  £1.15  (2016:  £0.65)  and  the  range  during  the 
financial year was between £0.65 and £1.15 (2016: £0.41 and £0.72).

20

MySale Group Plc
Directors’ report
30 June 2017

The  directors  present  their  report,  together  with  the  audited  financial  statements  and  independent  auditors’  report,  on  the 
consolidated group (referred to hereafter as the 'consolidated entity', ‘group’ or ‘MySale’) consisting of MySale Group Plc and 
the subsidiaries it controlled at the end of, or during, the year ended 30 June 2017.

Directors
The directors who have served on the Board of MySale Group Plc during the whole of the financial year and up to the date of 
this report are set out below:

Iain McDonald
David Mortimer AO
Jamie Jackson
Carl Jackson
Andrew Dingle

Information on directors and their interests
Biographies for the directors and their interests in the ordinary shares of the company, are shown below:

Name: 
Title: 
Age:  

Iain McDonald
Independent Non-Executive Chairman
47

Experience and expertise:

Iain  was  appointed  to  the  Board  in  July  2015.  Based  in  London,  Iain  has  a  wealth  of  experience  of  high  growth,  online 
businesses and capital markets which the Board believes will be of great benefit to the group. Iain is a partner with the William 
Currie Group of Companies (‘WCG’), a family business founded by financier Bill Currie to invest primarily in technology and 
e-commerce companies. Iain has worked with WCG for seven years now during which time WCG has built upon its already 
strong track record in the sector, having invested in the early stages of development of companies including ASOS, The Hut 
Group, Metapack, Eagle Eye Solutions and Anatwine. As well as working on the investment side of the business, Iain is a non-
executive director at The Hut Group, Anatwine and Houseology.com.

Name: 
Title: 
Age:  

David Mortimer AO
Independent Non-Executive Director
72

Experience and expertise:

David  was  appointed  to  the  Board  in  May  2014.  He  has  over  41  years  of  corporate  finance  and  commercial  experience 
predominantly  whilst  working  in  Australia  and  the  US.  Amongst  David’s  broad  experience,  notable  appointments  include 
current  chairman  of  Crescent  Capital  Partners,  and  former  appointments  include  CEO  of  TNT  Limited  worldwide  group, 
chairman  of  Australia  Post,  chairman  of  Leighton  Holdings,  chairman  of  Sydney  Airports  and  deputy  chairman  of  Ansett 
Australia Holdings. David was also appointed an Officer of the Order of Australia in 2005.

Name: 
Title: 
Age:  

Jamie Jackson
Executive Director and Vice Chairman
52

Experience and expertise:

Jamie founded MySale in 2007 having identified the gap in the Asia-Pacific region for an online flash sales marketplace. He 
has been involved in the fashion wholesale business for more than 21 years, including senior roles with French Connection 
wand President Stone. Jamie also built up extensive experience in managing and operating his own retail stores in the UK and 
Australia including liquidating leading brands’ excess stock to retailers for companies such as TK Maxx, Costco and Tesco. He 
is currently focused on the group’s international buying, product development and strategic partnerships.

Name: 
Title: 
Age:  

Carl Jackson
Executive Director and Chief Executive Officer
54

Experience and expertise:

Carl joined MySale in 2009 and has over 27 years of international operational, sales and commercial management experience 
gained from a number of retail and consumer venture capital investments including senior management retail experience and 
15 years in retail and consumer brand private equity. Carl has led MySale’s expansion into New Zealand and South-East Asia 
to over 10 million members and has ongoing responsibility for the group’s day-to-day operations and new market expansion.

21

MySale Group Plc
Directors’ report
30 June 2017

Name: 
Title:  
Age: 

Andrew Dingle 
Executive Director and Chief Financial Officer
47

Experience and expertise:
Andrew joined MySale in 2013 having previously served as ANZ CFO for Henry Schein, a US Fortune 500 company. He started 
his career with Grant Thornton initially in tax and business services before moving into insolvency and business reconstruction 
where he focused on the retail and manufacturing sectors. A move to the UK in 1997 enabled Andrew to work in a number 
of financial accounting roles across various industries including financial services, entertainment and retail. Andrew possesses 
strong  financial,  strategy  and  commercial  management  skills,  including  distribution  and  inventory  management  experience 
in  multi-warehousing  environments,  and  is  focused  on  group  finance,  logistics  and  warehousing  and  strategy.  Andrew  is  a 
qualified CPA and also holds an MBA from the Australian Graduate School of Management.

Directors’ beneficial interests in the shares of the company:

Name

Ordinary shares

Iain McDonald

David Mortimer AO¹

Jamie Jackson

Carl Jackson²

Andrew Dingle

248,482

165,000

47,469,189

3,745,000

201,115

Percentage 
holding

0.2%

0.1%

31.4%

2.5%

0.1%

Details of share options or share awards granted to the executive directors are disclosed in the Directors’ remuneration report.

Information on company secretary
Name: 
Title: 

Prism Cosec Limited
Company Secretary

Experience and expertise:

Prism Cosec Limited is UK incorporated professional corporate company secretary, providing corporate governance and 
company secretarial services to quoted and unquoted companies.

Results and dividends
The results for the financial year are set out in the statement of profit or loss and other comprehensive income. No dividend 
has been paid during the financial year and the directors do not recommend a final dividend in respect of the year ended 30 
June 2017 (June 2016: A$nil).

The directors are responsible for the maintenance and integrity of the company’s website. Legislation in the United Kingdom 
governing the preparation and dissemination of financial statements may differ from legislation in other jurisdictions.

Going concern
The  group’s  business  activities,  together  with  the  factors  likely  to  affect  its  future  development,  performance  and  financial 
position are given in the Strategic report and this Directors’ report. In addition, the notes to the financial statements include 
details on the group’s borrowing facilities and its objectives, policies and processes for managing its capital; its financial risk 
management objectives; and its exposures to credit risk and liquidity risk (note 2).

The  group  has  considerable  financial  resources  together  with  a  member  base  split  across  different  geographic  areas.  The 
group’s  forecasts  and  projections,  taking  into  account  reasonably  possible  changes  in  trading  performance,  show  that  the 
group should be able to operate within the level of its current facility. As a consequence, the directors believe that the group 
is well placed to manage its business risks successfully.

The  directors  have,  at  the  time  of  approving  the  financial  statements,  a  reasonable  expectation  that  the  company  and  the 
group  have  adequate  resources  to  continue  in  operational  existence  for  at  least  the  next  twelve  months  from  the  date  of 
approval of these financial statements. Thus they continue to adopt the going concern basis of accounting in preparing the 
financial statements.

1 Held by David Mortimer and Barbara Mortimer as trustees for the Wallaroy Provident Fund
2 Held by Jackson Capital Pty Ltd as trustee for the Jackson Family Trust.

22

MySale Group Plc
Directors’ report
30 June 2017

Subsequent events
The  group’s  borrowing  facility  with  Hong  Kong  and  Shanghai  Banking  Corporation  increased  to  $13,353,000  (previously 
$13,120,000) in July 2017. The facility is secured by a Corporate Guarantee.

The group’s borrowing facility with ANZ Bank Limited reduced to $174,000 (previously $11,576,000) in July 2017. The facility 
is secured by a Term Deposit security. Refer to Note 38 Event after the reporting period.

Substantial shareholdings
At the reporting date, the company had been notified of the following interests of 3% or more of the share capital of the 
company, other than those of the directors above:

Name

Number of
shares held

Percentage
holding

Shelton Capital Limited

 33,237,124

22.0%

Schroders plc

18,736,175

12.4%

Lombard Odier Asset Management Europe Ltd 

15,137,772

10.0%

Sports Direct International

7,251,065

4.8%

Charitable and political donations
The group made charitable donations of nil (2016: nil) during the financial year. The group made no political donations.

Indemnity and insurance of officers
The company maintains directors’ and officers’ liability insurance which gives appropriate cover for any legal action brought 
against its Directors. The company has also provided an indemnity for its Directors, which is a qualifying third-party indemnity 
provision. This was in place throughout the year and up to the date and approval of the financial statements.

Independent Auditor
In the case of each of the persons who are directors of the company at the date when this report was approved:
• 

so far as each of the directors is aware, there is no relevant audit information of which the company’s auditors are unaware; 
and
each of the directors has taken all the steps that he ought to have taken as a director to make himself aware of any relevant 
audit information and to establish that the company’s auditors are aware of that information.

• 

PricewaterhouseCoopers LLP have expressed their willingness to continue as auditors and a resolution to re-appoint them will 
be proposed at the forthcoming Annual General Meeting.

By Order of the Board.

Iain McDonald
Chairman
London
25 September 2017

23

MySale Group Plc
Directors’ responsibility statement
30 June 2017

The  directors  are  responsible  for  preparing  the  financial  statements  of  the  group  in  accordance  with  applicable  law  and 
International Financial Reporting Standards (‘IFRSs’) as adopted by the European Union and financial statements of the parent 
company in accordance with applicable law and United Kingdom Accounting Standards.

The Companies (Jersey) Law 1991 requires the directors to prepare financial statements for each financial year that give a true 
and fair view of the state of affairs of the group and the parent company and of the profit or loss of the group for that period.

select suitable accounting policies and then apply them consistently;

In preparing the financial statements, the directors are required to:
• 
•  make judgements and accounting estimates that are reasonable and prudent;
• 

state whether IFRSs as adopted by the European Union and applicable United Kingdom Accounting Standards have been 
followed for the group and the parent company respectively, subject to any material departures disclosed and explained 
in the group and parent company financial statements;

•  prepare the financial statements on the going concern basis unless it is inappropriate to presume that the group and the 

parent company will continue in business.

The directors confirm they have complied with all the above requirements in preparing the financial statements.

The directors are responsible for keeping proper accounting records which disclose with reasonable accuracy at any time the 
financial position of the group and the parent company and enable them to ensure that the financial statements comply with 
the Companies (Jersey) Law 1991. They have a general responsibility for taking such steps as are reasonably open to them to 
safeguard the assets of the group and the parent company and to prevent and detect fraud and other irregularities.

So far as the directors are aware, there is no relevant audit information of which the group and parent company auditors are 
unaware, and each director has taken all steps that they ought to have taken as a director in order to make themselves aware 
of any relevant audit information and to establish that the group and parent company’s auditors are aware of that information.

The directors consider that the annual report and financial statements, taken as a whole, is fair, balanced and understandable 
and provides the information necessary for shareholders to assess the group’s performance, business model and strategy.

Each of the directors, whose names and functions are listed in the Directors’ report confirm that, to the best of their knowledge:
• 
the group financial statements, which have been prepared in accordance with IFRSs as adopted by the European Union, 
give a true and fair view of the assets, liabilities, financial position and profit or loss of the group;
the Directors’ report includes a fair review of the development and performance of the business and the position of the 
group; and
the Strategic report contains a description of the principal risks and uncertainties that the group faces.

• 

• 

24

MySale Group Plc
Independent auditors’ report to the members of MySale Group Plc

Report on the audit of the financial statements

Opinion

In our opinion: 

•  MySale Group Plc’s group financial statements and parent company financial statements (the “financial statements”) give 
a true and fair view of the state of the group’s and parent company’s affairs as at 30 June 2017 and of the group’s loss and 
cash flows for the year then ended;

• 
• 

• 

the group financial statements have been properly prepared in accordance with IFRSs as adopted by the European Union;

the  parent  company  financial  statements  have  been  properly  prepared  in  accordance  with  United  Kingdom  Generally 
Accepted  Accounting  Practice  (United  Kingdom  Accounting  Standards,  comprising  FRS  101  “Reduced  Disclosure 
Framework”, and applicable law); and

have been prepared in accordance with the requirements of the Companies (Jersey) Law 1991.

We have audited the financial statements, included within the Annual Report and Financial Statements (the “Annual Report”), 
which comprise: the group and parent company Balance sheets as at 30 June 2017; the group Statement of profit or loss and 
other comprehensive income; the group statement of cash flows; and the Group and parent company Statements of changes 
in  equity  for  the  year  then  ended;  and  the  notes  to  the  financial  statements,  which  include  a  description  of  the  significant 
accounting policies. 

Certain  required  disclosures  have  been  presented  elsewhere  in  the  Annual  Report,  rather  than  in  the  notes  to  the  financial 
statements. These disclosures are cross-referenced from the financial statements and are identified as audited.  

Basis for opinion

We  conducted  our  audit  in  accordance  with  International  Standards  on  Auditing  (UK)  (“ISAs  (UK)”)  and  applicable  law.  Our 
responsibilities under ISAs (UK) are further described in the Auditors’ responsibilities for the audit of the financial statements 
section of our report. We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for 
our opinion.

Independence

We  remained  independent  of  the  group  in  accordance  with  the  ethical  requirements  that  are  relevant  to  our  audit  of  the 
financial statements in the UK, which includes the FRC’s Ethical Standard as applied to listed entities, and we have fulfilled our 
other ethical responsibilities in accordance with these requirements.

Our audit approach

Context
The principal activities of MySale Group Plc are as an international online retailer with established websites in Australia and 
New Zealand, South-East Asia and an expanding presence in the United Kingdom.

Overview

•  A$2.6 million (2016: $2.5 million) - group financial statements

•  Based on 1% of total revenues.

•  A$1.7 million (2016: $A1.7 million) - parent company financial statements

•  Based on 1% of total assets.

•  We conducted an audit of the complete financial information of the main Australian trading 

entity. Specific balances and financial line items were audited at the remaining reporting units 

• 

• 

based on their nature and size.

The reporting unit where we performed an audit of complete financial information accounted 

for 94% of group revenue.

Fraud in revenue recognition (group).

25

MySale Group Plc
Independent auditors’ report to the members of MySale Group Plc

The scope of our audit

As  part  of  designing  our  audit,  we  determined  materiality  and  assessed  the  risks  of  material  misstatement  in  the  financial 
statements. In particular, we looked at where the directors made subjective judgements, for example in respect of significant 
accounting estimates that involved making assumptions and considering future events that are inherently uncertain. As in all 
of our audits we also addressed the risk of management override of internal controls, including evaluating whether there was 
evidence of bias by the directors that represented a risk of material misstatement due to fraud. 

Key audit matters

Key audit matters are those matters that, in the auditors’ professional judgement, were of most significance in the audit of the 
financial statements of the current period and include the most significant assessed risks of material misstatement (whether 
or not due to fraud) identified by the auditors, including those which had the greatest effect on: the overall audit strategy; 
the allocation of resources in the audit; and directing the efforts of the engagement team. These matters, and any comments 
we make on the results of our procedures thereon, were addressed in the context of our audit of the financial statements as a 
whole, and in forming our opinion thereon, and we do not provide a separate opinion on these matters. This is not a complete 
list of all risks identified by our audit.

Key audit matter

How our audit addressed the key audit matter

Fraud in revenue recognition

Refer to Note 2 (Significant accounting policies).

We have identified a risk of fraud in relation to the 
potential misstatement of revenue for the year.

Due to the nature of MySale Group plc’s core sales, 
transactions are individually low in value and are highly 
automated through the website and related systems. As 
a result the risk of manipulation is highest at the financial 
statement level, as management may seek to inflate 
results through the posting of fictitious sales transactions 
by way of manual journals, by recognising revenue for 
sales made where the goods have yet to be delivered or 
by manipulating the provision for sales returns.

As part of our audit work we have understood and 
evaluated the control environment surrounding revenue 
recognition. We have also substantively tested a sample 
of revenue transactions to supporting sales invoices or 
contracts, delivery confirmation from external logistics 
suppliers, and cash receipt. No discrepancies were noted 
from our testing performed. 
We discussed the revenue recognition policy with 
management and obtained management’s calculation 
to assess their procedures around cut-off of revenue 
recognition related to sales that have been made where 
products have not yet been delivered to the customer. We 
tested managements’ calculations which included agreeing 
samples to delivery notices to verify their proper inclusion 
of exclusion in the revenue figures for the year ended 30 
June 2017.
We obtained management’s calculation of the provision 
for returns recognised against revenue and considered 
historical accuracy of the provision and compared the 
provision to actual returns processed subsequent to year 
end. The methodology used to calculate the provision 
is consistent with prior year and we noted no material 
discrepancies from our testing performed.

How we tailored the audit scope

We tailored the scope of our audit to ensure that we performed enough work to be able to give an opinion on the financial 
statements as a whole, taking into account the structure of the group and parent company, the accounting processes and con-
trols, and the industry in which they operates. 

MySale Group Plc trades internationally through a number of websites. The group financial statements are ultimately a consol-
idation of 18 reporting units representing the group’s operating businesses. The reporting units vary in size and we identified 
one reporting unit which required an audit of its complete financial information due to its individual size. 

The reporting unit where we performed an audit of the complete financial information accounted for 94% of the group’s rev-
enue. Audits of specific financial statement line items were performed on certain balances in a further one reporting unit, to 
provide additional coverage over certain financial statement line items. Our scoping considerations for the group audit were 
based both on financial information and risk. OzSale Pty Ltd represents the majority of the revenue and trading results for the 
group and, as such, is the only reporting unit which we considered required an audit of its complete financial information. We 
have additionally performed procedures over an additional seven reporting components that were not deemed material for 
the group audit. We also visited the group's main operations and our component team in Sydney, Australia as part of our audit 
procedures. 

Our audit work at these reporting units, together with the additional procedures performed at group level on the consolidation 
gave us the evidence we needed for our opinion on the group and parent company financial statements as a whole.

26

 
MySale Group Plc
Independent auditors’ report to the members of MySale Group Plc

Materiality

The scope of our audit was influenced by our application of materiality. We set certain quantitative thresholds for materiality. 
These, together with qualitative considerations, helped us to determine the scope of our audit and the nature, 

timing and extent of our audit procedures on the individual financial statement line items and disclosures and in evaluating the 
effect of misstatements, both individually and in aggregate on the financial statements as a whole. 
Based on our professional judgement, we determined materiality for the financial statements as a whole as follows:

Overall materiality

How we determined it

Rationale for benchmark applied

Group financial statements

Parent company financial statements

A$2.6 million (2016: $2.5 million).

A$1.7 million (2016: $A1.7 million).

1% of total revenues.

1% of total assets.

Based on the benchmarks used in the 
annual report, revenue is one of the 
primary measures used by the share-
holders in assessing the performance of 
the group, and is a generally accepted 
auditing benchmark.

As the parent entity, MySale Group plc, 
is essentially a holding company for the 
group, the materiality benchmark has 
been determined to be based on total 
assets which is a generally accepted 
auditing benchmark.

For each component in the scope of our group audit, we allocated a materiality that is less than our overall group materiality. 
The range of materiality allocated across components was between A$1.7 million and A$2.5 million. Certain components were 
audited to a local statutory audit materiality that was also less than our overall group materiality.

We agreed with the Audit Committee that we would report to them misstatements identified during our audit above A$134,000 
(group audit) (2016: A$126,000) and A$82,500 (parent company audit) (2016: A$85,300) as well as misstatements below those 
amounts that, in our view, warranted reporting for qualitative reasons.

Conclusions relating to going concern
We have nothing to report in respect of the following matters in relation to which ISAs (UK) require us to report to you when: 
• 
the directors’ use of the going concern basis of accounting in the preparation of the financial statements is not appropriate; 
or 
the directors have not disclosed in the financial statements any identified material uncertainties that may cast significant 
doubt about the group’s and parent company’s ability to continue to adopt the going concern basis of accounting for a 
period of at least twelve months from the date when the financial statements are authorised for issue.

• 

However, because not all future events or conditions can be predicted, this statement is not a guarantee as to the group’s and 
parent company’s ability to continue as a going concern.

Reporting on other information 

The  other  information  comprises  all  of  the  information  in  the  Annual  Report  other  than  the  financial  statements  and  our 
auditors’ report thereon. The directors are responsible for the other information. Our opinion on the financial statements does 
not cover the other information and, accordingly, we do not express an audit opinion or any form of assurance thereon. 

In connection with our audit of the financial statements, our responsibility is to read the other information and, in doing so, 
consider  whether  the  other  information  is  materially  inconsistent  with  the  financial  statements  or  our  knowledge  obtained 
in  the  audit,  or  otherwise  appears  to  be  materially  misstated.  If  we  identify  an  apparent  material  inconsistency  or  material 
misstatement, we are required to perform procedures to conclude whether there is a material misstatement of the financial 
statements or a material misstatement of the other information. If, based on the work we have performed, we conclude that 
there is a material misstatement of this other information, we are required to report that fact. We have nothing to report based 
on these responsibilities.

27

MySale Group Plc
Independent auditors’ report to the members of MySale Group Plc

Responsibilities for the financial statements and the audit

Responsibilities of the directors for the financial statements
As explained more fully in the Directors’ responsibilities statement set out on page 22, the directors are responsible for the 
preparation of the financial statements in accordance with the applicable framework and for being satisfied that they give a 
true  and  fair  view.  The  directors  are  also  responsible  for  such  internal  control  as  they  determine  is  necessary  to  enable  the 
preparation of financial statements that are free from material misstatement, whether due to fraud or error.

In preparing the financial statements, the directors are responsible for assessing the Group’s and Parent company’s ability to 
continue as a going concern, disclosing as applicable, matters related to going concern and using the going concern basis of 
accounting unless the directors either intend to liquidate the Group or the Parent Company or to cease operations, or have 
no realistic alternative but to do so.

Auditors’ responsibilities for the audit of the financial statements
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material 
misstatement, whether due to fraud or error, and to issue an auditors’ report that includes our opinion. Reasonable assurance 
is a high level of assurance, but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a 
material misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or 
in the aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of these 
financial statements. 

A  further  description  of  our  responsibilities  for  the  audit  of  the  financial  statements  is  located  on  the  Financial  Reporting 
Council’s website at: www.frc.org.uk/auditorsresponsibilities. This description forms part of our auditors’ report.

Use of this report

This report, including the opinions, has been prepared for and only for the company’s members as a body in accordance with 
Article 113A of the Companies (Jersey) Law 1991 and for no other purpose. We do not, in giving these opinions, accept or 
assume responsibility for any other purpose or to any other person to whom this report is shown or into whose hands it may 
come save where expressly agreed by our prior consent in writing.

Other required reporting

Companies (Jersey) Law 1991 exception reporting

Under the Companies (Jersey) Law 1991 we are required to report to you if, in our opinion:
• 
• 
• 
• 

we have not received all the information and explanations we require for our audit; or
proper accounting records have not been kept; or 
proper returns adequate for our audit have not been received from branches not visited by us; or
the financial statements are not in agreement with the accounting records and returns. 

We have no exceptions to report arising from this responsibility. 

Craig Skelton
for and on behalf of PricewaterhouseCoopers LLP
Chartered Accountants and Recognized Auditor
London
25 September 2017

28

MySale Group Plc
Statement of profit or loss and other comprehensive income
For the year ended 30 June 2017

Revenue

Revenue from sale of goods

Cost of sale of goods

Gross profit

Other operating (loss)/gains, net

Finance income

Finance costs

Finance (costs)/income, net

Expenses

Selling and distribution expenses

Administration expenses

Share of loss of joint venture 

(Loss)/profit before income tax benefit/(expense)

Income tax benefit/(expense)

Loss after income tax benefit/(expense) for the year

Other comprehensive income

Items that may be reclassified subsequently to profit or loss

Net change in the fair value of cash flow hedges taken to equity, net of tax

Foreign currency translation

Other comprehensive income for the year, net of tax

Total comprehensive income for the year

Loss for the year is attributable to:

Non-controlling interest

Owners of MySale Group Plc

Total comprehensive income for the year is attributable to:

Non-controlling interest

Owners of MySale Group Plc

Basic earnings per share

Diluted earnings per share

Note

4

5

7

35

9

23

23

36

36

2017
A$’000

268,387

(192,344)

76,043

(1,334)

105

(223)

(118)

(44,040)

(32,109)

-  

(1,558)

576

(982)

259

(1,751)

(1,492)

(2,474)

-  

(982)

(982)

-  

(2,474)

(2,474)

Cents

(0.65)

(0.65)

2016
A$’000

252,289

(185,633)

66,656 

2,173

125

(97)

28

(37,460)

(31,126)

(104)

167

(364)

(197)

(1,068)

(2,161)

(3,229)

(3,426)

(20)

(177)

(197)

(20)

(3,406)

(3,426)

Cents

(0.12)

(0.12)

The above statement of profit or loss and other comprehensive income should be read in conjunction with the accompanying notes

29

MySale Group Plc
Balance sheet
As at 30 June 2017

Assets

Current Assets

Cash and cash equivalents

Trade and other receivables

Inventories

Other

Total current assets

Non-current assets

Property, plant and equipment

Intangibles

Deferred tax

Total non-current assets

Total assets

Liabilities

Current liabilities

Trade and other payables

Borrowings

Derivative financial instruments

Income tax payable

Provisions

Deferred revenue

Total current liabilities

Non-current liabilities

Borrowings

Provisions

Total non-current liabilities

Total liabilities

Net assets

Equity

Share premium account

Other reserves

Accumulated losses

Equity attributable to the owners of MySale Group Plc

Non-controlling interests

Total equity

Note

2017
A$’000

2016
A$’000

10

11

12

13

14

15

16

17

18

19

20

21

23

24

19,027 

16,951 

38,042 

4,949 

78,969 

2,711 

35,572 

10,544 

48,827 

34,005 

9,058 

35,473 

7,973 

86,509 

2,226 

29,765 

10,295 

42,286 

127,796 

128,795 

28,586 

10,014 

788 

193 

2,283 

10,222 

52,086 

143 

332 

475 

29,548 

6,476 

1,047 

1,104 

2,163 

11,677 

52,015 

-  

368 

368 

52,561

75,235

52,383

76,412

306,363 

306,363 

(125,958)

(105,150)

75,255 

(20)

(125,763)

(104,168)

76,432 

(20)

75,235 

76,412 

The financial statements of MySale Group Plc (company number 115584) were approved by the Board of Directors and 
authorised for issue on 25 September 2017. They were signed on its behalf by: 

Carl Jackson                                                           
Director                                                                     

Andrew Dingle                                                           
Director                                                                     

The above balance sheet should be read in conjunction with the accompanying notes
30

MySale Group Plc
Statement of changes in equity
For the year ended 30 June 2017

Share premium
account 
A$’000

Other 
reserves
A$’000

Accumulated
losses
A$’000

Non-controlling 
interest 
A$’000

Total equity
A$’000

Balance at 1 July 2015

306,363 

(122,931)

(103,991)

Loss after income tax expense for the year

Other comprehensive income for the year, net of 
tax

Total comprehensive income for the year

Transactions with owners in their capacity as 
owners:

Share-based payments (note 23)

-

-

-

-

-

(3,229)

(3,229)

(177)

-

(177)

397

-

Balance at 30 June 2016

306,363 

(125,763)

(104,168)

-

(20)

-

(20)

-

(20)

79,441

(197)

(3,229)

(3,426)

397

76,412

Accumulated
losses
A$’000

Non-controlling 
interest 
A$’000

Total equity
A$’000

(20)

-

-

-

-

76,412 

(982)

(1,492)

(2,474)

1,297 

75,235 

Balance at 1 July 2016

Loss after income tax expense for the year

Other comprehensive income for the year, net of 
tax

Total comprehensive income for the year

Transactions with owners in their capacity as 
owners:

Share-based payments (note 23)

Share premium
account 
A$’000

306,363 

-

-

-

-

Other 
reserves
A$’000

(125,763)

-

(1,492)

(1,492)

(104,168)

(982)

-

(982)

1,297 

-

Balance at 30 June 2017

306,363 

(125,958)

(105,150)

(20)

The above statement of changes in equity should be read in conjunction with the accompanying notes

31

MySale Group Plc
Statement of cash flows
For the year ended 30 June 2017

Cash flows from operating activities

(Loss)/profit before income tax benefit/(expense) for the year

(1,558)

167 

Note

2017
A$’000

2016
A$’000

Adjustments for:

Depreciation and amortisation

Net loss/(gain) on disposal of property, plant and equipment

Share of loss - joint ventures

Interest income

Interest expense

Change in operating assets and liabilities:

Decrease/(increase) in trade and other receivables

Increase in inventories

Decrease/(increase) in other operating assets

Increase/(decrease) in trade and other payables

Increase in other provisions

(Decrease)/increase in deferred revenue

Interest received

Interest paid

Income taxes (paid)/refunded

Net cash from/(used in) operating activities

Cash flows from investing activities

Payment for purchase of business, net of cash acquired

Payments for property, plant and equipment

Payments for intangibles

Payments for security deposits

Proceeds from disposal of property, plant and equipment

Proceeds from disposal of intangibles

Proceeds from release of security deposits

Net cash used in investing activities

Cash flows from financing activities

Proceeds from borrowings

Repayment of borrowings

Repayments of leases

Additional lease finance

Net cash from financing activities

Net decrease in cash and cash equivalents

Cash and cash equivalents at the beginning of the financial year

Effects of exchange rate changes on cash and cash equivalents

5,275 

(15)

-  

(105)

223 

3,820 

(7,893)

(2,529)

3,190 

(1,167)

1,207 

(1,455)

(4,827)

105 

(223)

(575)

(5,520)

(3,090)

(1,184)

(7,308)

-  

68 

-  

103 

4,383 

30 

104 

(125)

97 

4,656 

14,167 

(17,593)

(3,153)

155 

486 

530 

(752)

125 

(97)

832 

108 

(5,300)

(782)

(3,248)

(120)

153 

8 

-  

(11,411)

(9,289)

13,234 

(9,671)

(28)

146 

9,089 

(3,775)

(91)

-  

3,681 

5,223 

(13,250)

34,005 

(1,728)

(3,958)

39,853 

(1,890)

33

14

15

Cash and cash equivalents at the end of the financial year

10

19,027 

34,005 

The above statement of cash flows should be read in conjunction with the accompanying notes

32

 
 
 
Mysale Group PLC
Notes to the financial statements
30 June 2017

Note 1. General information

MySale Group Plc is a group consisting of MySale Group Plc (the 'company' or 'parent entity') and its subsidiaries (the 'group'). 
The financial statements of the group, in line with the location of the majority of the group's operations and customers, are 
presented in Australian dollars and generally rounded to the nearest thousand.

The  principal  business  of  the  group  is  the  operating  of  online  shopping  outlets  for  consumer  goods  like  ladies,  men  and 
children’s fashion clothing, accessories, beauty and homeware items.

MySale Group Plc is a public company, limited by shares, listed on the AIM (Alternate Investment Market), a sub-market of the 
London Stock Exchange. The company is incorporated and registered under the Companies (Jersey) Law 1991. The company 
is domiciled in Australia.

The  registered  office  of  the  company  is  Ogier  House,  The  Esplanade,  St.  Helier,  JE4  9WG,  Jersey  and  principal  place  of 
business is at Unit 5, 111 Old Pittwater Road, Brookvale, NSW 2100, Australia.

The financial statements were authorised for issue, in accordance with a resolution of directors, on 25 September 2017. The 
directors have the power to amend and reissue the financial statements.

Note 2. Significant accounting policies

The principal accounting policies adopted in the preparation of the financial statements are set out below. These policies have 
been consistently applied to all the years presented, unless otherwise stated.

These  financial  statements  are  prepared  in  accordance  with  International  Finance  Reporting  Standards  ('IFRS'  or  'IFRSs')  as 
adopted for use in the European Union (the 'EU') and IFRS Interpretations Committee interpretations (together 'EUIFRS').

Historical cost convention
The financial statements have been prepared under the historical cost convention, except for derivative financial instruments 
at fair value.

Going concern
The  Directors  have,  at  the  time  of  approving  the  financial  statements,  a  reasonable  expectation  that  the  company  and  the 
group  has  adequate  resources  to  continue  in  operational  existence  for  at  least  the  next  twelve  months  from  the  date  of 
approval of these financial statements. The going concern basis of accounting has therefore been adopted in preparing the 
financial statements. Further details are contained in the Directors' report on pages 17 to 19.

Critical accounting estimates
The preparation of the financial statements requires the use of certain critical accounting estimates. It also requires management 
to exercise its judgement in the process of applying the group's accounting policies. The areas involving a higher degree of 
judgement or complexity, or areas where assumptions and estimates are significant to the financial statements, are disclosed 
in note 3.

New, revised or amending Accounting Standards and Interpretations adopted
The group has adopted all of the new, revised or amending Accounting Standards and Interpretations issued by the International 
Accounting Standards Board that are mandatory for the current reporting period. The adoption of these Accounting Standards 
and Interpretations did not have any significant impact on the financial performance or position of the group.

Any  new,  revised  or  amending  Accounting  Standards  or  Interpretations  that  are  not  yet  mandatory  have  not  been  early 
adopted.

Principles of consolidation
The consolidated financial statements incorporate the assets and liabilities of all subsidiaries of MySale Group Plc as at 30 June 
2017 and the results of all subsidiaries for the year then ended

33

Mysale Group PLC
Notes to the financial statements
30 June 2017

Note 2. Significant accounting policies (continued)

Subsidiaries are all those entities over which the group has control. The group controls an entity when the group is exposed 
to, or has rights to, variable returns from its involvement with the entity and has the ability to affect those returns through its 
power to direct the activities of the entity. Subsidiaries are fully consolidated from the date on which control is transferred to 
the group. They are de-consolidated from the date that control ceases.

Intercompany  transactions,  balances  and  unrealised  gains  on  transactions  between  entities  in  the  group  are  eliminated. 
Unrealised  losses  are  also  eliminated  unless  the  transaction  provides  evidence  of  the  impairment  of  the  asset  transferred. 
Accounting policies of subsidiaries have been changed where necessary to ensure consistency with the policies adopted by 
the group.

The  acquisition  of  common  control  subsidiaries  is  accounted  for  using  the  pooling  of  interest  method  of  accounting.  The 
acquisition of other subsidiaries is accounted for using the acquisition method of accounting. A change in ownership interest, 
without the loss of control, is accounted for as an equity transaction, where the difference between the consideration transferred 
and  the  book  value  of  the  share  of  the  non-controlling  interest  acquired  is  recognised  directly  in  equity  attributable  to  the 
parent.

Where the group loses control over a subsidiary, it derecognises the assets including goodwill, liabilities and non-controlling 
interest in the subsidiary together with any cumulative translation differences recognised in equity. The group recognises the 
fair value of the consideration received and the fair value of any investment retained together with any gain or loss in profit or 
loss.

Non-controlling interest in the results and equity of subsidiaries are shown separately in the statement of profit or loss and 
other comprehensive income, balance sheet and statement of changes in equity of the group. Losses incurred by the group 
are attributed to the non-controlling interest in full, even if that results in a deficit balance.

Operating segments
Operating segments are presented using the 'management approach', where the information presented is on the same basis 
as the internal reports provided to the Chief Operating Decision Makers ('CODM'). The CODM is responsible for the allocation 
of resources to operating segments and assessing their performance.

Foreign currency translation
Foreign currency transactions
Foreign  currency  transactions  are  translated  into  Australian  dollars  using  the  exchange  rates  prevailing  at  the  dates  of  the 
transactions. Foreign exchange gains and losses resulting from the settlement of such transactions and from the translation at 
financial year-end exchange rates of monetary assets and liabilities denominated in foreign currencies are recognised in profit 
or loss.

Foreign operations
The assets and liabilities of foreign operations are translated into Australian dollars using the exchange rates at the reporting 
date. The revenues and expenses of foreign operations are translated into Australian dollars using the average exchange rates, 
which  approximate  the  rates  at  the  dates  of  the  transactions,  for  the  period.  All  resulting  foreign  exchange  differences  are 
recognised in other comprehensive income through the foreign currency reserve in equity.

The foreign currency reserve is recognised in profit or loss when the foreign operation or net investment is disposed of.

Revenue recognition
Revenue is measured at the fair value of the consideration received or receivable, and represents amounts receivable for goods 
supplied, stated net of trade discounts, returns and value of gift vouchers used. Revenue is recognised when the amount of 
revenue can be reliably measured; when it is probable that future economic benefits will flow to the group; and when specific 
criteria have been met for each of the group’s activities, as described below. The group bases its estimate of return on historical 
results and provisions are made for goods expected to be returned.

34

Mysale Group PLC
Notes to the financial statements
30 June 2017

Note 2. Significant accounting policies (continued)

Sale of goods
The group operates an online retail and wholesale business selling men's, ladies and children's apparel, accessories, beauty 
and homeware items. Revenue from sale of goods is recognised when the significant risks and rewards of ownership of the 
goods have passed to the buyer. Risks and rewards are considered passed to the buyer when the goods have been delivered to 
the customer and it is reasonably assured the customer has accepted the goods. Sales represent product shipped plus postage, 
less actual and estimated future returns and slotting fees, rebates and other trade discounts accounted for as reductions of 
revenue. Online sales are usually by credit card or online payment.

It is the group's policy to sell its products to the customer with a right of return within 14 days. Accumulated experience is used 
to estimate and provide for such returns at the time of sale.

Other revenue
Other revenue is recognised when it is received or when the right to receive payment is established.

Income tax
The income tax expense or benefit for the period is the tax payable on that period's taxable income based on the applicable 
income tax rate for each jurisdiction, adjusted by the changes in deferred tax assets and liabilities attributable to temporary 
differences, unused tax losses and the adjustment recognised for prior periods, where applicable.

Deferred tax assets and liabilities are recognised for temporary differences at the tax rates expected to be applied when the 
assets are recovered or liabilities are settled, based on those tax rates that are enacted or substantively enacted, except for:
•  When the deferred income tax asset or liability arises from the initial recognition of goodwill or an asset or liability in a 
transaction that is not a business combination and that, at the time of the transaction, affects neither the accounting nor 
taxable profits; or

•  When the taxable temporary difference is associated with interests in subsidiaries, associates or joint ventures, and the 
timing of the reversal can be controlled and it is probable that the temporary difference will not reverse in the foreseeable 
future.

Deferred tax assets are recognised for deductible temporary differences and unused tax losses only if it is probable that future 
taxable amounts will be available to utilise those temporary differences and losses.

The carrying amount of recognised and unrecognised deferred tax assets are reviewed at each reporting date. Deferred tax 
assets recognised are reduced to the extent that it is no longer probable that future taxable profits will be available for the 
carrying amount to be recovered. Previously unrecognised deferred tax assets are recognised to the extent that it is probable 
that there are future taxable profits available to recover the asset.

Deferred tax assets and liabilities are offset only where there is a legally enforceable right to offset current tax assets against 
current tax liabilities and deferred tax assets against deferred tax liabilities; and they relate to the same taxable authority on 
either the same taxable entity or different taxable entities which intend to settle simultaneously.

MySale  Group  Plc  (the  'head  entity')  and  its  wholly-owned  Australian  subsidiaries  plus  Apac  Sale  Group  Pte.  Ltd.  have 
formed  an  income  tax  consolidated  group  under  the  tax  consolidation  regime.  The  head  entity  and  each  subsidiary  in  the 
tax consolidated group continue to account for their own current and deferred tax amounts. The tax consolidated group has 
applied the 'separate taxpayer within group' approach in determining the appropriate amount of taxes to allocate to members 
of the tax consolidated group.

Current and non-current classification
Assets and liabilities are presented in the balance sheet based on current and non-current classification.

An asset is classified as current when: it is either expected to be realised or intended to be sold or consumed in the group's 
normal operating cycle; it is held primarily for the purpose of trading; it is expected to be realised within 12 months after the 
reporting period; or the asset is cash or cash equivalent unless restricted from being exchanged or used to settle a liability for 
at least 12 months after the reporting period. All other assets are classified as non-current.

A liability is current when: it is expected to be settled in the group's normal operating cycle; it is held primarily for the purpose 
of trading; it is due to be settled within 12 months after the reporting period; or there is no unconditional right to defer the 
settlement of the liability for at least twelve months after the reporting period. All other liabilities are classified as non-current.

35

Mysale Group PLC
Notes to the financial statements
30 June 2017

Note 2. Significant accounting policies (continued)

Deferred tax assets and liabilities are always classified as non-current.

Cash and cash equivalents
Cash and cash equivalents includes cash on hand, deposits held at call with financial institutions, other short-term, highly liquid 
investments with original maturities of three months or less that are readily convertible to known amounts of cash and which 
are subject to an insignificant risk of changes in value.

Trade and other receivables
Trade receivables are initially recognised at fair value and subsequently measured at amortised cost using the effective interest 
method, less any provision for impairment.

Other receivables are recognised at amortised cost, less any provision for impairment.

Inventories
Goods for resale are stated at the lower of cost and net realisable value on a 'weighted average cost' basis. Cost comprises 
purchase, delivery and direct labour costs, net of rebates and discounts received or receivable.

Stock in transit is stated at the lower of cost and net realisable value. Cost comprises of purchase and delivery costs, net of 
rebates and discounts received or receivable.

Net realisable value is the estimated selling price in the ordinary course of business less the estimated costs necessary to make 
the sale.

A  provision  is  made  to  write  down  any  slow-moving  or  obsolete  inventory  to  net  realisable  value,  based  on  management 
assessment of the expected future sales of that inventory, the condition of the inventory and the seasonality of the inventory.

Derivative financial instruments
Derivatives  are  initially  recognised  at  fair  value  on  the  date  a  derivative  contract  is  entered  into  and  are  subsequently 
remeasured to their fair value at each reporting date. The accounting for subsequent changes in fair value depends on whether 
the derivative is designated as a hedging instrument, and if so, the nature of the item being hedged.

Cash flow hedges
Cash  flow  hedges  are  used  to  cover  the  group's  exposure  to  variability  in  cash  flows  that  is  attributable  to  particular  risks 
associated with a recognised asset or liability or a firm commitment which could affect profit or loss. The effective portion of 
the gain or loss on the hedging instrument is recognised in other comprehensive income through the cash flow hedges reserve 
in equity, whilst the ineffective portion is recognised in profit or loss. Amounts taken to equity are transferred out of equity and 
included in the measurement of the hedged transaction when the forecast transaction occurs.

Cash flow hedges are tested for effectiveness on a regular basis both retrospectively and prospectively to ensure that each 
hedge is highly effective and continues to be designated as a cash flow hedge. If the forecast transaction is no longer expected 
to occur, the amounts recognised in equity are transferred to profit or loss.

If  the  hedging  instrument  is  sold,  terminated,  expires,  exercised  without  replacement  or  rollover,  or  if  the  hedge  becomes 
ineffective  and  is  no  longer  a  designated  hedge,  the  amounts  previously  recognised  in  equity  remain  in  equity  until  the 
forecast transaction occurs.

Joint ventures
A joint venture is a contractual arrangement whereby two or more parties undertake an economic activity that is subject to 
joint control. Investments in joint ventures are accounted for using the equity method. Under the equity method, the share of 
the profits or losses of the joint venture is recognised in profit or loss and the share of the movements in equity is recognised 
in  other  comprehensive  income.  Income/(losses)  earned  from  joint  ventures  increase/(reduce)  the  carrying  amount  of  the 
investment. When the group’s share of losses in a joint venture equals to or exceeds its interest in the joint venture, including 
any other unsecured non-current receivables, the group does not recognise further losses, unless it has obligations to make or 
has made payments on behalf of the joint venture.

36

Mysale Group PLC
Notes to the financial statements
30 June 2017

Note 2. Significant accounting policies (continued)

Property, plant and equipment
Property,  plant  and  equipment  is  stated  at  historical  cost  less  accumulated  depreciation  and  impairment.  Historical  cost 
includes expenditure that is directly attributable to the acquisition of the items.

Subsequent expenditure relating to plant and equipment that has already been recognised is added to the carrying amount of 
the asset only when it is probable that future economic benefits associated with the item will flow to the group and the cost of 
the item can be measured reliably. All other repair and maintenance expenses are recognised in profit or loss when incurred.

Depreciation is calculated on a straight-line basis to write off the net cost of each item of property, plant and equipment over 
their expected useful lives as follows:

Leasehold improvements 
Plant and equipment 
Fixtures and fittings 
Motor vehicles 

5-7 years
3-7 years
5-10 years
4-5 years

The residual values, useful lives and depreciation methods are reviewed, and adjusted if appropriate, at each reporting date.

Leasehold improvements and plant and equipment under lease are depreciated over the unexpired period of the lease or the 
estimated useful life of the assets, whichever is shorter.

An item of property, plant and equipment is derecognised upon disposal or when there is no future economic benefit to the 
group. Gains and losses between the carrying amount and the disposal proceeds are taken to profit or loss.

Leases
The determination of whether an arrangement is or contains a lease is based on the substance of the arrangement and requires 
an  assessment  of  whether  the  fulfilment  of  the  arrangement  is  dependent  on  the  use  of  a  specific  asset  or  assets  and  the 
arrangement conveys a right to use the asset.

A distinction is made between finance leases, which effectively transfer from the lessor to the lessee substantially all the risks 
and  benefits  incidental  to  the  ownership  of  leased  assets,  and  operating  leases,  under  which  the  lessor  effectively  retains 
substantially all such risks and benefits.

Finance  leases  are  capitalised.  A  lease  asset  and  liability  are  established  at  the  fair  value  of  the  leased  assets,  or  if  lower, 
the present value of minimum lease payments. Lease payments are allocated between the principal component of the lease 
liability and the finance costs, so as to achieve a constant rate of interest on the remaining balance of the liability.

Leased assets acquired under a finance lease are depreciated over the asset's useful life or over the shorter of the asset's useful 
life and the lease term if there is no reasonable certainty that the group will obtain ownership at the end of the lease term.

Operating lease payments, net of any incentives received from the lessor, are charged to profit or loss on a straight-line basis 
over the term of the lease.

Intangible assets
Externally  acquired  intangible  assets  are  initially  recognised  at  cost.  Indefinite  life  intangible  assets  are  not  amortised  and 
are subsequently measured at cost less any impairment. Finite life intangible assets are subsequently measured at cost less 
amortisation and any impairment. The gains or losses recognised in profit or loss arising from the derecognition of intangible 
assets are measured as the difference between net disposal proceeds and the carrying amount of the intangible asset. The 
method and useful lives of finite life intangible assets are reviewed annually. Changes in the expected pattern of consumption 
or useful life are accounted for prospectively by changing the amortisation method or period.

Goodwill
Goodwill arises on the acquisition of a business. Goodwill is not amortised. Instead, goodwill is tested annually for impairment, 
or  more  frequently  if  events  or  changes  in  circumstances  indicate  that  it  might  be  impaired,  and  is  carried  at  cost  less 
accumulated impairment losses. Impairment losses on goodwill are taken to profit or loss and are not subsequently reversed.

37

Mysale Group PLC
Notes to the financial statements
30 June 2017

Note 2. Significant accounting policies (continued)

Customer relationships
Customer  relationships  acquired  in  a  business  combination  are  amortised  on  a  straight-line  basis  over  the  period  of  their 
expected benefit, being their finite useful life of three years.

ERP system and software
Acquired  enterprise  resource  planning  ('ERP')  systems  and  software  costs  are  initially  capitalised  at  cost  which  includes  the 
purchase price, net of any discounts and rebates, and other directly attributable cost of preparing the asset for its intended 
use. Direct expenditure including employee costs, which enhances or extends the performance of these systems beyond its 
specifications  and  which  can  be  reliably  measured,  is  added  to  the  original  costs  incurred.  These  costs  are  amortised  on  a 
straight-line basis over the period of their expected benefit, being their finite useful lives of between three and five years.

Costs associated with maintenance are recognised as an expense in profit or loss when incurred.

Impairment of non-financial assets
Non-financial  assets  are  reviewed  for  impairment  whenever  events  or  changes  in  circumstances  indicate  that  the  carrying 
amount  may  not  be  recoverable.  An  impairment  loss  is  recognised  for  the  amount  by  which  the  asset's  carrying  amount 
exceeds its recoverable amount.

Recoverable  amount  is  the  higher  of  an  asset's  fair  value  less  costs  of  disposal  and  value-in-use.  The  value-in-use  is  the 
present value of the estimated future cash flows relating to the asset using a pre-tax discount rate specific to the asset or cash-
generating unit to which the asset belongs. Assets that do not have independent cash flows are grouped together to form a 
cash-generating unit.

Trade and other payables
These amounts represent liabilities for goods and services provided to the group prior to the end of the financial year and 
which are unpaid. Trade and other payables are initially recognised at fair value and subsequently measured at amortised cost. 
Due to their short-term nature they are not discounted. The amounts are unsecured and are usually paid within 30 days of 
recognition.

Deferred revenue
Deferred  revenue  relates  to  cash  received  in  advance  from  customers  where  the  goods  have  not  been  delivered  as  at  the 
reporting date.

Borrowings
Loans and borrowings are initially recognised at the fair value of the consideration received, net of transaction costs. They are 
subsequently measured at amortised cost using the effective interest method.

Finance costs
Finance costs attributable to qualifying assets are capitalised as part of the asset. All other finance costs are expensed in the 
period in which they are incurred.

Provisions
Provisions  are  recognised  when  the  group  has  a  present  (legal  or  constructive)  obligation  as  a  result  of  a  past  event,  it  is 
probable  the  group  will  be  required  to  settle  the  obligation,  and  a  reliable  estimate  can  be  made  of  the  amount  of  the 
obligation.  The  amount  recognised  as  a  provision  is  the  best  estimate  of  the  consideration  required  to  settle  the  present 
obligation at the reporting date, taking into account the risks and uncertainties surrounding the obligation. If the time value of 
money is material, provisions are discounted using a current pre-tax rate specific to the liability. The increase in the provision 
resulting from the passage of time is recognised as a finance cost.

Employee benefits
Short-term employee benefits
Liabilities for wages and salaries and other employee benefits expected to be settled wholly within 12 months of the reporting 
date are measured at the amounts expected to be paid when the liabilities are settled.

38

Mysale Group PLC
Notes to the financial statements
30 June 2017

Note 2. Significant accounting policies (continued)

Other long-term employee benefits
Employee  benefits  not  expected  to  be  settled  within  12  months  of  the  reporting  date  are  measured  as  the  present  value 
of  expected  future  payments  to  be  made  in  respect  of  services  provided  by  employees  up  to  the  reporting  date  using  the 
projected  unit  credit  method.  Consideration  is  given  to  expected  future  wage  and  salary  levels,  experience  of  employee 
departures  and  periods  of  service.  Expected  future  payments  are  discounted  using  market  yields  at  the  reporting  date  on 
corporate bonds with terms to maturity and currency that match, as closely as possible, the estimated future cash outflows.

Long-term employee incentive plan
The group operates an employee incentive plan to reward and retain key employees. The group recognises a provision where 
contractually obliged or where there is a past practice that has created a constructive obligation.

Share-based payments
Equity-settled  share-based  compensation  benefits  are  provided  to  employees.  There  are  no  cash-settled  share-based 
compensation benefits.

Equity-settled transactions are awards of shares, or options over shares, that are provided to employees in exchange for the 
rendering of services.

The cost of equity-settled transactions are measured at fair value on grant date. Fair value is independently determined using 
Black-Scholes option pricing model that takes into account the exercise price, the term of the option, the impact of dilution, 
the share price at grant date and expected price volatility of the underlying share, the expected dividend yield and the risk free 
interest rate for the term of the option, together with non-vesting conditions that do not determine whether the group receives 
the services that entitle the employees to receive payment. No account is taken of any other vesting conditions.

The cost of equity-settled transactions are recognised as an expense with a corresponding increase in equity over the vesting 
period. The cumulative charge to profit or loss is calculated based on the grant date fair value of the award, the best estimate 
of the number of awards that are likely to vest and the expired portion of the vesting period. The amount recognised in profit 
or loss for the period is the cumulative amount calculated at each reporting date less amounts already recognised in previous 
periods.

Market conditions are taken into consideration in determining fair value. Therefore any awards subject to market conditions 
are considered to vest irrespective of whether or not that market condition has been met, provided all other conditions are 
satisfied.

If equity-settled awards are modified, as a minimum an expense is recognised as if the modification has not been made. An 
additional expense is recognised, over the remaining vesting period, for any modification that increases the total fair value of 
the share-based compensation benefit as at the date of modification.

If the non-vesting condition is within the control of the group or employee, the failure to satisfy the condition is treated as a 
cancellation. If the condition is not within the control of the group or employee and is not satisfied during the vesting period, 
any remaining expense for the award is recognised over the remaining vesting period, unless the award is forfeited.

If equity-settled awards are cancelled, it is treated as if it has vested on the date of cancellation, and any remaining expense 
is recognised immediately. If a new replacement award is substituted for the cancelled award, the cancelled and new award is 
treated as if they were a modification.

Fair value measurement
When  an  asset  or  liability,  financial  or  non-financial,  is  measured  at  fair  value  for  recognition  or  disclosure  purposes,  the 
fair value is based on the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction 
between market participants at the measurement date; and assumes that the transaction will take place either: in the principal 
market; or in the absence of a principal market, in the most advantageous market.

Fair value is measured using the assumptions that market participants would use when pricing the asset or liability, assuming 
they act in their economic best interests. For non-financial assets, the fair value measurement is based on its highest and best 
use. Valuation techniques that are appropriate in the circumstances and for which sufficient data are available to measure fair 
value, are used, maximising the use of relevant observable inputs and minimising the use of unobservable inputs.

39

Mysale Group PLC
Notes to the financial statements
30 June 2017

Note 2. Significant accounting policies (continued)

Assets  and  liabilities  measured  at  fair  value  are  classified,  into  three  levels,  using  a  fair  value  hierarchy  that  reflects  the 
significance of the inputs used in making the measurements. Classifications are reviewed at each reporting date and transfers 
between  levels  are  determined  based  on  a  reassessment  of  the  lowest  level  of  input  that  is  significant  to  the  fair  value 
measurement.

For recurring and non-recurring fair value measurements, external valuers may be used when internal expertise is either not 
available or when the valuation is deemed to be significant. External valuers are selected based on market knowledge and 
reputation.  Where  there  is  a  significant  change  in  fair  value  of  an  asset  or  liability  from  one  period  to  another,  an  analysis 
is  undertaken,  which  includes  a  verification  of  the  major  inputs  applied  in  the  latest  valuation  and  a  comparison,  where 
applicable, with external sources of data.

Business combinations
The acquisition method of accounting is used to account for business combinations regardless of whether equity instruments 
or other assets are acquired.

The consideration transferred is the sum of the acquisition-date fair values of the assets transferred, equity instruments issued 
or liabilities incurred by the acquirer to former owners of the acquiree and the amount of any non-controlling interest in the 
acquiree. For each business combination, the non-controlling interest in the acquiree is measured at either fair value or at the 
proportionate share of the acquiree's identifiable net assets. All acquisition costs are expensed as incurred to profit or loss.

On  the  acquisition  of  a  business,  the  group  assesses  the  financial  assets  acquired  and  liabilities  assumed  for  appropriate 
classification  and  designation  in  accordance  with  the  contractual  terms,  economic  conditions,  the  group's  operating  or 
accounting policies and other pertinent conditions in existence at the acquisition-date.

Where the business combination is achieved in stages, the group remeasures its previously held equity interest in the acquiree 
at the acquisition-date fair value and the difference between the fair value and the previous carrying amount is recognised in 
profit or loss.

Contingent consideration to be transferred by the acquirer is recognised at the acquisition-date fair value. Subsequent changes 
in  the  fair  value  of  the  contingent  consideration  classified  as  an  asset  or  liability  is  recognised  in  profit  or  loss.  Contingent 
consideration classified as equity is not remeasured and its subsequent settlement is accounted for within equity.

The difference between the acquisition-date fair value of assets acquired, liabilities assumed and any non-controlling interest 
in  the  acquiree  and  the  fair  value  of  the  consideration  transferred  and  the  fair  value  of  any  pre-existing  investment  in  the 
acquiree is recognised as goodwill. If the consideration transferred and the pre-existing fair value is less than the fair value of 
the identifiable net assets acquired, being a bargain purchase to the acquirer, the difference is recognised as a gain directly 
in profit or loss by the acquirer on the acquisition-date, but only after a reassessment of the identification and measurement 
of the net assets acquired, the non-controlling interest in the acquiree, if any, the consideration transferred and the acquirer's 
previously held equity interest in the acquirer.

Business combinations are initially accounted for on a provisional basis. The acquirer retrospectively adjusts the provisional 
amounts  recognised  and  also  recognises  additional  assets  or  liabilities  during  the  measurement  period,  based  on  new 
information obtained about the facts and circumstances that existed at the acquisition-date. The measurement period ends on 
either the earlier of (i) 12 months from the date of the acquisition or (ii) when the acquirer receives all the information possible 
to determine fair value.

Earnings per share

Basic earnings per share
Basic  earnings  per  share  is  calculated  by  dividing  the  profit  attributable  to  the  owners  of  MySale  Group  Plc,  excluding  any 
costs of servicing equity other than ordinary shares, by the weighted average number of ordinary shares outstanding during 
the financial year, adjusted for bonus elements in ordinary shares issued during the financial year.

40

Mysale Group PLC
Notes to the financial statements
30 June 2017

Note 2. Significant accounting policies (continued)

Diluted earnings per share
Diluted earnings per share adjusts the figures used in the determination of basic earnings per share to take into account the 
after income tax effect of interest and other financing costs associated with dilutive potential ordinary shares and the weighted 
average number of shares assumed to have been issued for no consideration in relation to dilutive potential ordinary shares. 
Diluted earnings per share is not calculated if anti-dilutive.

Value Added Tax ('VAT'), Goods and Services Tax ('GST') and other similar taxes
Revenues, expenses and assets are recognised net of the amount of associated VAT/GST, unless the VAT/GST incurred is not 
recoverable from the tax authority. In this case it is recognised as part of the cost of the acquisition of the asset or as part of 
the expense.

Receivables and payables are stated inclusive of the amount of VAT/GST receivable or payable. The net amount of VAT/GST 
recoverable from, or payable to, the tax authority is included in other receivables or other payables in the balance sheet.

Cash flows are presented on a gross basis. The VAT/GST components of cash flows arising from investing or financing activities 
which are recoverable from, or payable to the tax authority, are presented as operating cash flows.

Commitments and contingencies are disclosed net of the amount of VAT/GST recoverable from, or payable to, the tax authority.

Rounding of amounts
Amounts in this report have been rounded off to the nearest thousand dollars, or in certain cases, the nearest dollar.

New Accounting Standards and Interpretations not yet mandatory or early adopted
International Financial Reporting Standards ('IFRS') and Interpretations that have recently been issued or amended but are not 
yet mandatory, have not been early adopted by the group for the annual reporting period ended 30 June 2017. The group's 
assessment of the impact of these new or amended Accounting Standards and Interpretations, most relevant and material to 
the group, are set out below:

IFRS 9 Financial Instruments
This standard is applicable to annual reporting periods beginning on or after 1 January 2018. The standard replaces all previous 
versions of AASB 9 and completes the project to replace IAS 39 'Financial Instruments: Recognition and Measurement'. AASB 
9 introduces new classification and measurement models for financial assets. A financial asset shall be measured at amortised 
cost, if it is held within a business model whose objective is to hold assets in order to collect contractual cash flows, which arise 
on  specified  dates  and  solely  principal  and  interest.  All  other  financial  instrument  assets  are  to  be  classified  and  measured 
at fair value through profit or loss unless the entity makes an irrevocable election on initial recognition to present gains and 
losses on equity instruments (that are not held-for-trading) in other comprehensive income ('OCI'). For financial liabilities, the 
standard  requires  the  portion  of  the  change  in  fair  value  that  relates  to  the  entity's  own  credit  risk  to  be  presented  in  OCI 
(unless it would create an accounting mismatch). New simpler hedge accounting requirements are intended to more closely 
align  the  accounting  treatment  with  the  risk  management  activities  of  the  entity.  New  impairment  requirements  will  use  an 
'expected credit loss' ('ECL') model to recognise an allowance. Impairment will be measured under a 12-month ECL method 
unless the credit risk on a financial instrument has increased significantly since initial recognition in which case the lifetime ECL 
method is adopted. The standard introduces additional new disclosures. The group will adopt this standard from 1 July 2018 
and the impact of its adoption is expected to be minimal.

41

Mysale Group PLC
Notes to the financial statements
30 June 2017

Note 2. Significant accounting policies (continued)

IFRS 15 Revenue from Contracts with Customers
This standard is applicable to annual reporting periods beginning on or after 1 January 2018. The standard provides a single 
standard  for  revenue  recognition.  The  core  principle  of  the  standard  is  that  an  entity  will  recognise  revenue  to  depict  the 
transfer of promised goods or services to customers in an amount that reflects the consideration to which the entity expects 
to be entitled in exchange for those goods or services. The standard will require: contracts (either written, verbal or implied) 
to  be  identified,  together  with  the  separate  performance  obligations  within  the  contract;  determine  the  transaction  price, 
adjusted  for  the  time  value  of  money  excluding  credit  risk;  allocation  of  the  transaction  price  to  the  separate  performance 
obligations on a basis of relative stand-alone selling price of each distinct good or service, or estimation approach if no distinct 
observable prices exist; and recognition of revenue when each performance obligation is satisfied. Credit risk will be presented 
separately as an expense rather than adjusted to revenue. For goods, the performance obligation would be satisfied when 
the customer obtains control of the goods. For services, the performance obligation is satisfied when the service has been 
provided, typically for promises to transfer services to customers. For performance obligations satisfied over time, an entity 
would select an appropriate measure of progress to determine how much revenue should be recognised as the performance 
obligation is satisfied. Contracts with customers will be presented in an entity's balance sheet as a contract liability, a contract 
asset, or a receivable, depending on the relationship between the entity's performance and the customer's payment. Sufficient 
quantitative and qualitative disclosure is required to enable users to understand the contracts with customers; the significant 
judgements made in applying the guidance to those contracts; and any assets recognised from the costs to obtain or fulfil 
a contract with a customer. The group will adopt this standard from 1 July 2018 but the impact of its adoption is yet to be 
assessed by the group.

IFRS 16 Leases
This  standard  is  applicable  to  annual  reporting  periods  beginning  on  or  after  1  January  2019.  The  standard  replaces  IAS 
17 'Leases' and for lessees will eliminate the classifications of operating leases and finance leases. Subject to exceptions, a 
'right-of-use'  asset  will  be  capitalised  in  the  balance  sheet,  measured  as  the  present  value  of  the  unavoidable  future  lease 
payments to be made over the lease term. The exceptions relate to short-term leases of 12 months or less and leases of low-
value assets (such as personal computers and small office furniture) where an accounting policy choice exists whereby either a 
'right-of-use' asset is recognised or lease payments are expensed to profit or loss as incurred. A liability corresponding to the 
capitalised lease will also be recognised, adjusted for lease prepayments, lease incentives received, initial direct costs incurred 
and  an  estimate  of  any  future  restoration,  removal  or  dismantling  costs.  Straight-line  operating  lease  expense  recognition 
will be replaced with a depreciation charge for the leased asset (included in operating costs) and an interest expense on the 
recognised lease liability (included in finance costs). In the earlier periods of the lease, the expenses associated with the lease 
under  IFRS  16  will  be  higher  when  compared  to  lease  expenses  under  IAS  17.  However,  EBITDA  (Earnings  Before  Interest, 
Tax, Depreciation and Amortisation) results will be improved as the operating expense is replaced by interest expense and 
depreciation in profit or loss under IFRS 16. For classification within the statement of cash flows, the lease payments will be 
separated into both a principal (financing activities) and interest (either operating or financing activities) component. For lessor 
accounting, the standard does not substantially change how a lessor accounts for leases. The group will adopt this standard 
from 1 July 2019 but the impact of its adoption is yet to be assessed by the group.

Note 3. Critical accounting judgements, estimates and assumptions

The preparation of the financial statements requires management to make judgements, estimates and assumptions that affect 
the reported amounts in the financial statements. Management continually evaluates its judgements and estimates in relation to 
assets, liabilities, contingent liabilities, revenue and expenses. Management bases its judgements, estimates and assumptions 
on  historical  experience  and  on  other  various  factors,  including  expectations  of  future  events,  management  believes  to  be 
reasonable under the circumstances. The resulting accounting judgements and estimates will seldom equal the related actual 
results. The judgements, estimates and assumptions that have a significant risk of causing a material adjustment to the carrying 
amounts of assets and liabilities (refer to the respective notes) within the next financial year are discussed below.

Provision for obsolete and slow moving inventories
The provision for obsolete and slow moving inventories assessment requires a degree of estimation and judgement. The level 
of the provision is assessed by taking into account the recent sales experience, the ageing of inventories and other factors 
that affect inventory obsolescence.

42

Mysale Group PLC
Notes to the financial statements
30 June 2017

Note 3. Critical accounting judgements, estimates and assumptions (continued)

Estimation of useful lives of assets
The  group  determines  the  estimated  useful  lives  and  related  depreciation  and  amortisation  charges  for  its  property,  plant 
and equipment and finite life intangible assets. The useful lives could change significantly as a result of technical innovations 
or some other event. The depreciation and amortisation charge will increase where the useful lives are less than previously 
estimated lives, or technically obsolete or non-strategic assets that have been abandoned or sold will be written off or written 
down.

Goodwill
The  group  tests  annually,  or  more  frequently  if  events  or  changes  in  circumstances  indicate  impairment,  whether  goodwill 
has  suffered  any  impairment,  in  accordance  with  the  accounting  policy  stated  in  note  2.  The  recoverable  amounts  of  cash- 
generating units have been determined based on value-in-use calculations. These calculations require the use of assumptions, 
including estimated discount rates based on the current cost of capital and growth rates of the estimated future cash flows. No 
impairment charge was required in 2017 (2016: A$nil).

Impairment of non-financial assets
The group assesses impairment of non-financial assets at each reporting date by evaluating conditions specific to the group 
and to the particular asset that may lead to impairment. If an impairment trigger exists, the recoverable amount of the asset 
is determined. This involves fair value less costs of disposal or value-in-use calculations, which incorporate a number of key 
estimates and assumptions.

Income tax
The group is subject to income taxes in the jurisdictions in which it operates. Significant judgement is required in determining 
the provision for income tax. There are many transactions and calculations undertaken during the ordinary course of business 
for which the ultimate tax determination is uncertain. The group recognises liabilities for anticipated tax audit issues based on 
the group's current understanding of the tax law. Where the final tax outcome of these matters is different from the carrying 
amounts,  such  differences  will  impact  the  current  and  deferred  tax  provisions  in  the  period  in  which  such  determination  is 
made.

Recovery of deferred tax assets
Deferred tax assets are recognised for deductible temporary differences only if the group considers it is probable that future 
taxable amounts will be available to utilise those temporary differences and losses.

Note 4. Operating segments

Identification of reportable operating segments
The group's operating segments are determined based on the internal reports that are reviewed and used by the Board of 
Directors (being the Chief Operating Decision Makers ('CODM')) in assessing performance and in determining the allocation 
of resources.

The CODM reviews revenue and gross profit by reportable segments, being geographical regions. The accounting policies 
adopted for internal reporting to the CODM are consistent with those adopted in these financial statements.

The group operates separate websites in each country that it sells goods in. Revenue from external customers is attributed 
to each country based on the activity on that countries website. Similar types of goods are sold in all segments. The group's 
operations are unaffected by seasonality.

Intersegment transactions
Intersegment transactions were made at market rates and are eliminated on consolidation.

Segment assets and liabilities
Assets and liabilities are managed on a group basis. The CODM does not regularly review any asset or liability information by 
segment and, accordingly there is no separate segment information. Refer to the balance sheet for group assets and liabilities.

Major customers
During  the  year  ended  30  June  2017  there  were  no  major  customers  (2016:  none).  A  customer  is  considered  major  if  its 
revenues are 10% or more of the group's revenue.

43

Mysale Group PLC
Notes to the financial statements
30 June 2017

Note 4. Operating segments (continued)

Operating segment information

- 2017

Revenue

Sales to external customers

Total revenue

Gross profit

Other operating (loss)/gains, net

Selling and distribution expenses

Administration expenses

Finance income

Finance costs

Loss before income tax benefit

Income tax benefit

Loss after income tax benefit

- 2016

Revenue

Sales to external customers

Total revenue

Gross profit

Other operating (loss)/gains, net

Selling and distribution expenses

Administration expenses

Finance income

Finance costs

Share of loss of joint venture

Loss before income tax benefit

Income tax benefit

Loss after income tax benefit

Australia and 
New Zealand
A$’000

South-East
Asia
A$’000

 Rest of the
world
A$’000

221,451 

221,451 

33,806 

33,806 

13,130 

13,130 

65,662 

8,058 

2,323 

Australia and 
New Zealand
A$’000

South-East
Asia
A$’000

 Rest of the
world
A$’000

210,710 

210,710 

31,590 

31,590 

57,060 

7,546 

9,989 

9,989 

2,050 

Total
A$’000

268,387 

268,387 

76,043 

(1,334)

(44,040)

(32,109)

105 

(223)

(1,558)

576 

(982)

Total
A$’000

252,289 

252,289 

66,656 

2,173 

(37,460)

(31,126)

125 

(97)

(104)

167 

(364)

(197)

44

Mysale Group PLC
Notes to the financial statements
30 June 2017

Note 5. Other operating (loss)/gains, net

Net foreign exchange (loss)/gain

Net gain on disposal of property, plant and equipment

Other income/(expense)

Other operating (loss)/gains, net

2017
A$’000
(1,425)

15 

76 

(1,334)

Note 6. EBITDA reconciliation (earnings before interest, taxation, depreciation and amortisation)

(Loss)/profit before income tax

Add: Share of loss of joint venture

Less: Interest income

Add: Interest expense

Add: Depreciation and amortisation

EBITDA

Underlying EBITDA represents EBITDA adjusted for one-off, non-trading items.

Underlying EBITDA reconciliation
EBITDA

Share-based payments

Reorganisation and discontinued operations

One-off costs of non-trading, non-recurring nature including IPO and acquisition expenses

Unrealised foreign exchange loss/(gain)

Total one-off, non-trading items

Underlying EBITDA

2017
A$’000
(1,558)

-  

(105)

223 

5,275 

3,835 

2017
A$’000

3,835 

1,132 

320 

2,434 

953 

4,839

8,674 

2016
A$’000
2,177 

19 

(23)

2,173 

2016
A$’000
167 

104 

(135)

97

4,383 

4,626

2016
A$’000

4,626 

397 

265 

1,997 

(1,819)

840)

5,466 

45

Mysale Group PLC
Notes to the financial statements
30 June 2017

Note 7. Expenses

(Loss)/profit before income tax includes the following specific expenses:

Sales, distribution and administration expenses:

Staff costs (note 8)

Marketing expenses

Occupancy costs

Merchant and other professional fees

Depreciation and amortisation

Other administration costs

Total sales, distribution and administration expenses

Underlying operating expenses

Total sales, distribution and administration expenses

Add: Realised foreign currency loss/(gain)

Add: Other (expense)/income

Add: Gain on disposal of fixed assets

Less: Share-based payments, one-off costs and reorganisation and discontinued operations

Less: Depreciation and amortisation

Less: Share of loss in joint venture

Total underlying operating expenses

Finance costs

Interest and finance charges paid/payable

Occupancy costs include:

Minimum operating lease payments

2017
A$’000

2016
A$’000

34,254 

18,119 

5,575 

5,764 

5,275 

7,162 

76,149 

76,149

472

(76)

(15)

(3,886)

(5,275)

-

67,369

29,716 

16,714 

5,617 

5,936 

4,383 

6,220 

68,586 

68,586

(359)

23

(19)

(2,559)

(4,383)

(104)

61,185

223 

97 

4,568 

4,372 

Cost of inventories recognised as an expense in 'cost of sales' in profit or loss

152,426 

149,297 

Note 8. Staff costs

Aggregate remuneration:

Wages and salaries

Social security costs

Long term employee incentive plan

Other staff costs and benefits

Total staff costs

2017
A$’000

27,064 

2,380 

1,297 

3,513 

34,254 

2016
A$’000

24,463 

2,095 

397 

2,761 

29,716 

46

 
Mysale Group PLC
Notes to the financial statements
30 June 2017

Note 8. Staff costs (continued)

The average monthly number of employees (including executive directors and those on a 
part-time basis) was:

Sales and distribution

Administration

2017
A$’000

2016
A$’000

363 

181 

544 

357 

186 

543 

Details of directors’ remuneration and interests are provided in the audited section of the Directors’ remuneration report and 
should be regarded as part of these financial statements.

Note 9. Income tax (benefit)/expense

Income tax (benefit)/expense

Current tax

Deferred tax - origination and reversal of temporary differences

Adjustment recognised for prior years

Aggregate income tax (benefit)/expense

Deferred tax included in income tax (benefit)/expense comprises:

Increase in deferred tax assets (note 16)

Numerical reconciliation of income tax (benefit)/expense and tax at the statutory rate

(Loss)/profit before income tax benefit/(expense)

Tax at the statutory tax rate of 30%

Effect of overseas tax rates

Tax effect amounts which are not deductible/(taxable) in calculating taxable income:

Non-deductible expenses

Tax-exempt income

Current year tax losses not recognised

Change in recognised deductible temporary difference

Adjustment recognised for prior years

Income tax (benefit)/expense

2017
A$’000

2016
A$’000

624 

(397)

(803)

(576)

(397)

(1,558)

(467)

183 

22 

-  

-  

489

(803)

(576)

759 

(413)

18 

364 

(413)

167 

50 

-  

218 

(26)

58 

-

64 

364 

The tax rates of the main jurisdictions are Australia 30% (2016: 30%), Singapore 17% (2016: 17%), New Zealand 28% (2016: 
28%), United Kingdom 20% (2016: 20%) and United States 42.8% (2016: 42.8%).

Note 10. Current assets - cash and cash equivalents

Cash at bank

Bank deposits at call

2017
A$’000
12,314 

6,713 

19,027 

2016
A$’000
28,805 

5,200 

34,005 

47

 
 
 
Mysale Group PLC
Notes to the financial statements
30 June 2017

Note 11. Current assets - trade and other receivables

Trade receivables

Less: Provision for impairment of receivables

Other receivables

2017
A$’000
16,800 

(86)

16,714 

237 

16,951 

2016
A$’000
9,058 

-  

9,058 

-  

9,058 

Trade receivables include uncleared cash receipts due from online customers which amounted to A$2,515,000 
(2016: A$2,473,000).

Impairment of receivables
The group has recognised a loss of A$91,000 (2016: A$nil) in profit or loss in respect of impairment of receivables for the 
year ended 30 June 2017.

Movements in the provision for impairment of receivables are as follows:

Opening balance

Additional provisions recognised

Unused amounts reversed

Closing balance

2017
A$’000
-  

86 

-  

86 

2016
A$’000
37 

-  

(37)

-  

Past due but not impaired
Customers with balances past due but without provision for impairment of receivables amount to A$751,000 as at 30 June 
2017 (A$580,000 as at 30 June 2016).

The ageing of the past due but not impaired receivables are as follows:

3 to 6 months overdue

2017
A$’000

751

2016
A$’000

580

The group did not consider a credit risk on the aggregate balances after reviewing credit terms of customers based on 
recent collection practices.

48

 
 
 
Mysale Group PLC
Notes to the financial statements
30 June 2017

Note 12. Current assets - inventories

Goods for resale

Obsolete and slow moving inventory provision

Stock in transit 

2017
A$’000
35,403 

(895)

34,508 

3,534 

38,042 

2016
A$’000
35,395 

(456)

34,939 

534 

35,473 

Write-downs of inventories to net realisable value recognised as an expense during the year ended 30 June 2017 amounted 
to A$281,000 (2016: A$789,000). This expense has been included in 'cost of sales' in profit or loss. 

Note 13. Current assets - other

Prepayments

Prepaid inventory

Other deposits

Other current assets

2017
A$’000
1,419 

3,030 

333 

167 

4,949 

2016
A$’000
984 

6,271 

435 

283 

7,973 

Prepaid inventory relates to the costs of goods for resale that have been paid for by the group but not delivered to its 
distribution centres for further dispatch to the customers who placed the orders as at the reporting date. The corresponding 
cash received in advance from customers are accounted for within deferred revenue category in the balance sheet which 
includes the total amount of cash received for the goods not delivered to customers at the reporting date. 

Note 14. Non-current assets - property, plant and equipment

Leasehold improvements - at cost

Less: Accumulated depreciation

Plant and equipment - at cost

Less: Accumulated depreciation

Fixtures and fittings - at cost

Less: Accumulated depreciation

Motor vehicles - at cost

Less: Accumulated depreciation

49

2017
A$’000

1,408 

(901)

507 

5,064 

(3,725)

1,339 

1,313 

(712)

601 

516 

(252)

264 

2,711 

2016
A$’000

993 

(784)

209 

4,535 

(3,068)

1,467 

1,025 

(528)

497 

391 

(338)

53 

2,226 

 
 
 
Mysale Group PLC
Notes to the financial statements
30 June 2017

Note 14. Non-current assets - property, plant and equipment (continued)

Reconciliations
Reconciliations of the written down values at the beginning and end of the current and previous financial year are set out 
below:

Balance at 1 July 2015

Additions

Disposals

Exchange differences

Depreciation expense

Balance at 30 June 2016

Additions

Additions through business combinations (note 33)

Disposals

Exchange differences

Depreciation expense

Balance at 30 June 2017

Leasehold
improvements
A$’000
379 

Plant and
equipment
A$’000
2,058 

Fixtures
and fittings
A$’000
380 

Motor
vehicles
A$’000
206 

71 

(4)

(4)

(233)

209 

477 

-

(7)

(3)

(169)

507 

427 

(74)

(30)

(914)

1,467 

154 

489 

(5)

(37)

(729)

1,339 

284 

(3)

(11)

(153)

497 

306 

-

(12)

(1)

(189)

601 

-

(102)

(5)

(46)

53 

286 

-

(25)

-

(50)

264 

Total
A$’000
3,023 

782 

(183)

(50)

(1,346)

2,226 

1,223 

489 

(49)

(41)

(1,137)

2,711 

Assets pledged as security
Refer to note 20 for property, plant and equipment pledged as security.

Property, plant and equipment secured under finance leases
Refer to note 31 for further information on property, plant and equipment secured under finance leases.

Depreciation expense is included in the 'administration expenses' in profit or loss.

Note 15. Non-current assets - intangibles

Goodwill - at cost

Customer relationships - at cost

Less: Accumulated amortisation

Software - at cost

Less: Accumulated amortisation

ERP system

Less: Accumulated amortisation

50

2017
A$’000
24,019 

2016
A$’000
21,504 

3,519 

(2,593)

926 

13,824 

(5,202)

8,622 

4,436 

(2,431)

2,005 

3,512 

(1,536)

1,976 

6,986 

(3,070)

3,916 

3,923 

(1,554)

2,369 

35,572 

29,765 

 
 
Mysale Group PLC
Notes to the financial statements
30 June 2017

Note 15. Non-current assets - intangibles (continued)

Reconciliations
Reconciliations of the written down values at the beginning and end of the current and previous financial year are set out 
below:

Balance at 1 July 2015

Additions

Additions through business combinations 

Disposals

Exchange differences

Amortisation expense

Balance at 30 June 2016

Additions

Additions through business combinations (note 33)

Disposals

Exchange differences

Amortisation expense

 Goodwill
A$’000
16,849 

-

4,655 

-

-

-

21,504 

-

2,515 

-

-

-

Customer
relationships
A$’000
1,529 

-

1,495 

-

(94)

(954)

1,976 

-

124 

-

(33)

Software
A$’000
2,912 

2,408 

-

(8)

(11)

ERP
system
A$’000
2,227 

840 

-

-

-

Total
A$’000
23,517 

3,248 

6,150 

(8)

(105)

(1,385)

(698)

(3,037)

3,916 

6,851 

-

(3)

(9)

2,369 

492 

-

-

8 

29,765 

7,343 

2,639 

(3)

(34)

(1,141)

(2,133)

(864)

(4,138)

Balance at 30 June 2017

24,019 

926 

8,622 

2,005 

35,572 

Amortisation expense is included in 'administration expenses' in profit or loss.

Goodwill is allocated to the group’s cash-generating units ('CGUs') identified according to business model as follows:

Online Flash

Online Retail

2017
A$’000

19,659 

2016
A$’000

17,144 

4,360 

4,360 

24,019 

21,504 

The recoverable amounts of the CGUs were determined based on value-in-use. Cash flow projections used in the value-in-use 
calculations were based on financial budgets approved by management covering a five year period. Cash flows beyond the 
five year period were extrapolated using the estimated growth rates stated below.

Management  determined  budgeted  gross  margin  based  on  expectations  of  market  developments.  The  growth  rates  used 
were conservative based on industry forecasts. The discount rates used were pre-tax and reflected specific risks relating to the 
CGUs.

Online Retail

Key assumptions used for value-in-use calculations:

Budgeted gross margin

Five year compound growth rate

Long term growth rate

Pre-tax discount rate

51

2017
%

29.5% 

11.0% 

2.0% 

9.0% 

2016
%

28.1% 

12.0% 

2.0% 

9.0% 

 
 
 
 
Mysale Group PLC
Notes to the financial statements
30 June 2017

Note 15. Non-current assets - intangibles (continued)

Based on the assessment, no impairment charge is required. Management have performed a number of sensitivity tests on 
the above rates and note that there is no impairment indicators arising from this analysis. The recoverable amount exceeded 
the carrying amount by A$45,464,000.

Online Retail

Key assumptions used in value-in-use calculation 

Budgeted gross margin

Five year compound growth rate

Long term growth rate

Pre-tax discount rate

2017
%

22.7% 

(10.0%)

2.0% 

9.0% 

2016
%

22.7% 

50.0% 

2.0% 

9.0% 

Based on the assessment, no impairment charge is required. Management have performed a number of sensitivity tests 
on the above rates and note that there is no impairment indicators arising from this analysis. The recoverable amount 
exceeded the carrying amount by A$2,456,000.

Note 16. Non-current assets - deferred tax

Deferred tax asset comprises temporary differences attributable to:

Amounts recognised in profit or loss:

Tax losses

Accrued expenses

Provisions

Sundry

Property, plant and equipment

Intangibles

Deferred tax asset

Movements:

Opening balance

Credited to profit or loss (note 9)

Additions through business combinations 

Exchange loss

Closing balance

2017
A$’000

2016
A$’000

8,876 

485 

784 

673 

4 

(278)

9,324 

701 

847 

269 

(253)

(593)

10,544 

10,295 

10,295 

10,320 

397 

-  

(148)

413 

(360)

(78)

10,544 

10,295 

Deferred income tax assets are recognised for tax losses, non-deductible accruals and provisions and capital allowances 
carried forward to the extent that realisation of the related tax benefits through future taxable profits is probable.

52

 
 
 
Mysale Group PLC
Notes to the financial statements
30 June 2017

Note 17. Current liabilities - trade and other payables

Trade payables

Other payables and accruals

Payable to other related party

Sales tax payable

Refer to note 26 for further information on financial instruments.

Note 18. Current liabilities - borrowings

Bank loans

Bank loans under interchangeable facilities including letters of credit

Finance lease liability

Refer to note 20 for further information on assets pledged as security and financing arrangements.

Refer to note 26 for further information on financial instruments.

Note 19. Current liabilities - provisions

Employee benefits provision

Lease make good provision

Gift voucher provision

Sales returns provision

2017
A$’000

23,460 

4,450 

58 

618 

2016
A$’000

22,464 

6,168 

50 

866 

28,586 

29,548 

2017
A$’000

5,200 

4,775 

39 

10,014 

2017
A$’000

1,115 

173 

433 

562 

2016
A$’000

5,200 

1,212 

64 

6,476 

2016
A$’000

770 

182 

699 

512 

2,283

2,163 

Lease make good provision
The provision represents the present value of the estimated costs to make good the premises leased by the group at the end 
of the respective lease terms.

Gift voucher provision
The provision represents the estimated costs to honour gift vouchers that are in circulation and not expired.

Sales return provision
The provision represents the costs for goods expected to be returned by customers.

53

 
 
 
 
 
 
Mysale Group PLC
Notes to the financial statements
30 June 2017

Note 19. Current liabilities - provisions (continued)

Movements in provisions
Movements in each class of provision during the current financial year, other than employee benefits, are set out below:

-2017

Carrying amount at the start of the year

Additional provisions recognised

Amounts used

Foreign exchange differences

Carrying amount at the end of the year

Note 20. Non-current liabilities - borrowings

Finance lease liability

Refer to note 26 for further information on financial instruments.

Total secured liabilities
The total secured liabilities (current and non-current) are as follows:

Bank loans

Bank loans under interchangeable facilities including letters of credit

Finance lease liability

Lease make good
provision

Gift vouchers
provision

Sales returns
provision

182 

13 

(19)

(3)

173 

699 

433 

(699)

-

433 

512 

562 

(512)

-

562 

2017
A$’000

143 

2016
A$’000

-  

2017
A$’000

5,200 

4,775 

182 

10,157 

2016
A$’000

5,200 

1,212 

64 

6,476 

The group has a A$11,576,000 (2016: A$12,233,000) borrowing facility with Australia and New Zealand Banking Group Limited 
('ANZ') which is secured by a Corporate Guarantee and Indemnity. The group is required to comply with the following covenants 
in relation to this facility:   

•  Current ratio being the ratio of total current assets over total current liabilities must exceed 1.5:1 at all times. The group 
is  in  compliance  with  the  covenant  and  its  strategy  is  to  maintain  the  current  ratio  above  the  1.5:1  requirement;  and  

•  Distributions to shareholders must not be made without the written consent of ANZ. The group is in compliance with the 

covenant as of the reporting date and at the date these financial statements were authorised for issue.

The group has a A$13,120,000 (2016: £3,000,000) borrowing facility with Hong Kong and Shanghai Banking Corporation Plc 
('HSBC') which is secured by a Corporate Guarantee. 

Refer to note 38 for changes in borrowing facilities post 30 June 2017.

54

 
 
Mysale Group PLC
Notes to the financial statements
30 June 2017

Note 20. Non-current liabilities - borrowings (continued)

Assets pledged as security
All bank borrowings of the group are secured by a Corporate Guarantee and Indemnity. The average interest rate incurred on 
these bank borrowings was 2.59% (2016: 2.0%). The borrowings are expected to be repaid within 90 days.

The lease liabilities are effectively secured as the rights to the leased assets, recognised in the balance sheet, revert to the 
lessor in the event of default.

The carrying amounts of assets pledged as security for current and non-current borrowings are:

Cash and cash equivalents

Financing arrangements
Unrestricted access was available at the reporting date to the following lines of credit:

Total facilities

   Bank loans and overdrafts

   Bank guarantees

   Bank loans under interchangeable facilities including letters of credit

Used at the reporting date

   Bank loans and overdrafts

   Bank guarantees

   Bank loans under interchangeable facilities including letters of credit

Unused at the reporting date

   Bank loans and overdrafts

   Bank guarantees

   Bank loans under interchangeable facilities including letters of credit

Note 21. Non-current liabilities - provisions

Employee benefits provision

Long term incentive plan
Refer to note 37 for details on the long term incentive plan.

Note 22. Equity - share capital

2017
A$’000

5,200

2016
A$’000

5,200

2017
A$’000

5,200 

3,096 

16,400 

24,696 

5,200 

1,405 

4,775 

11,380 

-  

1,691 

11,625 

13,316 

2016
A$’000

9,970 

67 

8,262 

18,299 

5,200 

21 

2,229 

7,450 

4,770 

46 

6,033 

10,849 

2017
A$’000

332

2016
A$’000

368

Ordinary shares £nil each (2016: £nil) - issued and fully paid

154,331,652

151,331,652

2017
Shares

2016
Shares

2017
A$’000

-  

2016
A$’000

-  

55

 
 
Mysale Group PLC
Notes to the financial statements
30 June 2017

Note 22. Equity - share capital (continued)

Authorised share capital
200,000,000 (2016: 200,000,000) ordinary shares of £nil each.

Ordinary shares
Ordinary shares entitle the holder to participate in dividends and the proceeds on the winding up of the company in proportion 
to the number of and amounts paid on the shares held. 

On a show of hands every member present at a meeting in person or by proxy shall have one vote and upon a poll each share 
shall have one vote.

Capital risk management
The group’s objectives when managing capital is to safeguard the group’s ability to continue as a going concern, so that it can 
continue to provide returns for shareholders and benefits for other stakeholders and to maintain an optimal capital structure 
to reduce the cost of capital. It is the group’s strategy to maintain borrowing base ratio well below 65% requirement in order 
to comply with the borrowing facility covenants. Refer to note 20.

Capital is regarded as total equity, as recognised in the balance sheet, plus net debt. Net debt is calculated as total borrowings 
less cash and cash equivalents.  

In order to maintain or adjust the capital structure, the group may adjust the amount of dividends paid to shareholders, return 
capital to shareholders, issue new shares or sell assets to reduce debt.

Note 23. Equity - other reserves

Foreign currency reserve

Hedging reserve - cash flow hedges

Share-based payments reserve

Capital reorganisation reserve

2017
A$’000
2,187 

(788)

5,399 

2016
A$’000
3,938 

(1,047)

4,102 

(132,756)

(132,756)

(125,958)

(125,763)

Foreign currency reserve
The reserve is used to recognise exchange differences arising from translation of the financial statements of foreign operations 
to Australian dollars.

Hedging reserve - cash flow hedges
The reserve is used to recognise the effective portion of the gain or loss of cash flow hedge instruments that is determined to 
be an effective hedge.

Share-based payments reserve
The reserve is used to recognise the value of equity benefits provided to employees and directors as part of their remuneration, 
and other parties as part of their compensation for services.

Capital reorganisation reserve
The reserve is used to recognise the difference between the purchase price of APAC Sale Group Pte. Ltd. and the net assets 
acquired following a group reorganisation in 2014.

56

 
 
 
 
 
 
 
Mysale Group PLC
Notes to the financial statements
30 June 2017

Note 23. Equity - other reserves (continued)

Movements in reserves
Movements in each class of reserve during the current and previous financial year are set out below:

Balance at 1 July 2015

Foreign currency translation

Cash flow hedge

Share-based payments

Balance at 30 June 2016

Foreign currency translation

Cash flow hedge

Share-based payments

 Foreign
 currency
A$’000
6,099 

(2,161)

-

-

3,938 

(1,751)

-

-

-

(1,068)

-

(1,047)

-

259 

-

Hedging
A$’000
21 

 Share-based
payments
A$’000
3,705 

Capital
reorganisation
A$’000
(132,756)

-

-

397 

-

-

-

Total
A$’000
(122,931)

(2,161)

(1,068)

397 

4,102 

(132,756)

(125,763)

-

-

1,297 

-

-

-

(1,751)

259 

1,297 

Balance at 30 June 2017

2,187 

(788)

5,399 

(132,756)

(125,958)

Note 24. Equity - non-controlling interests

Accumulated losses

2017
A$’000

(20)

2016
A$’000

(20)

The non-controlling interests has a 40% equity holding in Invite to Buy, 40% in Chic Global Limited and 49% in Simply Send 
H Pty Limited.

Note 25. Equity - dividends

There were no dividends paid, recommended or declared during the current or previous financial year.

Note 26. Financial instruments

Financial risk management objectives
The  group’s  activities  expose  it  to  market  risk  (including  foreign  currency  risk  and  interest  rate  risk),  credit  risk  and  liquidity 
risk. The group’s overall risk management strategy seeks to minimise any adverse effects from the unpredictability of financial 
markets on the group’s financial performance. The group uses financial instruments such as currency forwards to hedge certain 
financial risk exposures.

The  Board  of  Directors  (the  'Board')  is  responsible  for  setting  the  objectives  and  underlying  principles  of  financial  risk 
management for the group.

Financial risk management is carried out by the executive directors and the executive management team in accordance with 
the policies set by the Board. They identify, evaluate and hedge financial risks in close co-operation with the group’s operating 
units. Regular reports are circulated and reviewed by executive directors.

57

 
 
 
 
Mysale Group PLC
Notes to the financial statements
30 June 2017

Note 26. Financial instruments (continued)

Market risk

Foreign currency risk
The company is incorporated in Jersey and the group operates from Australia with operations in New Zealand, USA and Asia 
(including Malaysia, Thailand and Singapore). Entities in the group regularly transact in currencies other than their respective 
functional  currencies  ('foreign  currencies').  The  group  purchases  products  in  these  countries  and  other  European  Union 
countries.

Currency  risk  arises  within  entities  in  the  group  when  transactions  are  denominated  in  foreign  currencies.  To  manage  the 
currency  risk,  the  executive  management  team  manages  the  overall  currency  exposure  mainly  by  entering  into  currency 
forwards with banks.

The carrying amount of the group’s foreign currency denominated financial assets and financial liabilities at the reporting date 
were as follows:

US dollars

Euros

Pound sterling

New Zealand dollars

Singapore dollars

Malaysian ringgit

Chinese Yuan

Others

Assets

Liabilities

2017
A$’000

1,333 

13,314 

5,130 

1,702 

1,022 

697 

-

2 

2016
A$’000

3,052 

5,940 

15,942 

4,842 

4,585 

1,958 

586 

78 

2017
A$’000

2,368 

6,702 

1,093 

1,130 

5 

-

-

49 

2016
A$’000

2,399 

2,780 

1,188 

800 

6 

17 

-

95 

23,200 

36,983 

11,347 

7,285 

The group had net assets denominated in foreign currencies of A$11,853,000 as at 30 June 2017 (2016: A$29,698,000). Based 
on this exposure, had the Australian dollar weakened by 10% / strengthened by 10% (2016: weakened by 10% / strengthened 
by 10%) against these foreign currencies with all other variables held constant, the group's loss before tax for the year would 
have been A$1,185,000 lower / higher (2016: A$2,969,000 lower / higher). The percentage change is the expected overall 
volatility of the significant currencies, which is based on management’s assessment of reasonable possible fluctuations taking 
into consideration movements over the last 6 months each year and the spot rate at each reporting date. The actual foreign 
exchange loss for the year ended 30 June 2017 was A$1,425,000 (2016: profit of A$2,177,000).

Price risk
The group is not exposed to any significant price risk.

Cash flow and fair value interest rate risk
Cash flow interest rate risk is the risk that the future cash flows of a financial instrument will fluctuate because of changes in 
market  interest  rates.  Fair  value  interest  rate  risk  is  the  risk  that  the  fair  value  of  a  financial  instrument  will  fluctuate  due  to 
changes in market interest rates.

The group is not exposed to any significant cash flow interest rate risks arising mainly from interest bearing deposits.

Credit risk
Credit risk refers to the risk that counterparty will default on its contractual obligations resulting in financial loss to the group. 
The major classes of financial assets of the group are bank deposits. For bank deposits, the group adopts the policy of dealing 
only with high credit quality financial institutions and major banks.  

The principal business of the group is online cash sales. The group adopts the policy of dealing with customers of appropriate 
credit history in relation to its online sales and wholesale business. 

The group’s maximum exposures to credit risk at the end of the reporting period in relation to each class of recognised financial 
assets is the carrying amount of those assets as indicated in the balance sheet.

58

 
 
 
Mysale Group PLC
Notes to the financial statements
30 June 2017

Note 26. Financial instruments (continued)

Concentration of credit risk
There  are  no  significant  concentrations  of  credit  risk  within  the  group.  The  credit  risk  on  liquid  funds  is  limited  as  the 
counterparties are banks with high credit ratings.

Credit risk is managed by limiting the amount of credit exposure to any single counter-party for cash deposits.

Liquidity risk
The  group  manages  liquidity  risk  by  maintaining  adequate  cash  reserves  and  available  borrowing  facilities  by  continuously 
monitoring actual and forecast cash flows and matching the maturity profiles of financial assets and liabilities.

Unused borrowing facilities at the reporting date:

Bank loans and overdrafts

Bank guarantees

Bank loans under interchangeable facilities

2017
A$’000

-  

1,691 

11,625 

13,316 

2016
A$’000

4,770 

46 

6,033 

10,849 

Remaining contractual maturities
Trade payables and other financial liabilities mainly arise from the financing of assets used in the group's ongoing operations 
such as plant and equipment and investments in working capital. These assets are considered in the group's overall liquidity 
risk.

The following tables detail the group’s remaining contractual maturity for its financial instrument liabilities. The tables have 
been drawn up based on the undiscounted cash flows of financial liabilities based on the earliest date on which the financial 
liabilities are required to be paid. The tables include both interest and principal cash flows disclosed as remaining contractual 
maturities and therefore these totals may differ from their carrying amount in the balance sheet.

Weighted 
average 
interest rate
%

1 year or less
A$’000

Between 1 and 
5 years
A$’000

Over 5 years
A$’000

Remaining 
contractual 
maturities
A$’000

-

-

-

2.59% 

7.20% 

27,910 

618 

58 

10,160 

51 

38,797 

788 

788 

-

-

-

-

149 

149 

-

-

-

-

-

-

-

-

-

-

27,910 

618 

58 

10,160 

200 

38,946 

788 

788 

- 2017

Non-derivatives

Non-interest bearing

Trade and other payables

Sales tax payable

Payable to other related party

Interest-bearing - variable

Bank loans

Lease liability

Total non-derivatives

Derivatives

Forward foreign exchange contracts net settled

-

Total derivatives

59

 
Mysale Group PLC
Notes to the financial statements
30 June 2017

Note 26. Financial instruments (continued)

- 2016

Non-derivatives

Non-interest bearing

Trade and other payables

Sales tax payable

Payable to other related party

Interest-bearing - variable

Bank loans

Lease liability

Total non-derivatives

Derivatives

Forward foreign exchange contracts net settled

-

Total derivatives

Weighted 
average 
interest rate
%

1 year or less
A$’000

Between 1 and 
5 years
A$’000

Over 5 years
A$’000

Remaining 
contractual 
maturities
A$’000

-

-

-

2.00% 

8.97% 

28,632 

866 

50 

6,412 

65 

36,025 

1,047 

1,047 

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

28,632 

866 

50 

6,412 

65 

36,025 

1,047 

1,047 

The cash flows in the maturity analysis above are not expected to occur significantly earlier than contractually disclosed 
above.

Note 27. Fair value measurement

Fair value hierarchy
The following tables detail the group's assets and liabilities, measured or disclosed at fair value, using a three level hierarchy, 
based on the lowest level of input that is significant to the entire fair value measurement, being:
Level 1: Quoted prices (unadjusted) in active markets for identical assets or liabilities that the entity can access at the 
measurement date
Level 2: Inputs other than quoted prices included within level 1 that are observable for the asset or liability, either directly (as 
prices) or indirectly (derived from prices)
Level 3: Inputs for the asset or liability that are not based on observable market data (unobservable inputs)

- 2017

Liabilities

Derivative financial instruments

Total liabilities

- 2016

Liabilities

Derivative financial instruments

Total liabilities

Level 1
A$’000

Level 2
A$’000

Level 3
A$’000

Total
A$’000

-

-

788 

788 

-

-

788 

788 

Level 1
A$’000

Level 2
A$’000

Level 3
A$’000

Total
A$’000

1,047 

1,047 

-

-

1,047 

1,047 

There were no transfers between levels during the financial year.

Unless otherwise stated, the carrying amounts of financial instruments reflect their fair value. The carrying amounts of trade 
receivables and trade payables are assumed to approximate their fair values due to their short-term nature. The fair value of 
financial liabilities is estimated by discounting the remaining contractual maturities at the current market interest rate that 
is available for similar financial instruments. Also, there is no material difference between the fair value of cash and cash 
equivalents and the carrying amounts.

60

 
 
Mysale Group PLC
Notes to the financial statements
30 June 2017

Valuation techniques for fair value measurements categorised within level 2
The fair value of the derivative financial instruments, being forward exchange contracts, are determined using quoted forward 
exchange rates at the reporting date. These instruments are included in Level 2.

Note 28. Key management personnel disclosures
 Compensation
The aggregate compensation made to directors and other members of key management personnel of the group is set out 
below:

Short-term employee benefits

Post-employment benefits

2017
A$’000

1,616 

117 

1,733 

2016
A$’000

1,734 

125 

1,859 

Key management includes directors (executives and non-executives) and key heads of departments. 

During  the  financial  year  ended  30  June  2017  A$nil  (2016:  A$nil)  performance  rights  were  granted  to  members  of  key 
management personnel under share-based payments plans operated by the group as disclosed in note 37.

Note 29. Remuneration of auditors

Services provided by the company's auditors and network firms. During the year the company (including its overseas subsidiaries) 
obtained the following services from the company's auditors at costs as detailed below:

Fees payable to the company's auditor and its associates for the audit of the consolidated financial 
statements

Fees payable to the company's auditor and its associates for other services: 

- the audit of the company's subsidiaries

- review related assurance services

- taxation services 

- other non-audit services 

Note 30. Contingent liabilities

2017
A$’000

2016
A$’000

190 

207 

-  

132 

74 

603 

190 

240 

68 

129 

136 

763 

The group has reduced its bank guarantees issued by ANZ Bank Limited ('ANZ'), in respect of lease obligations amounting to 
A$nil (2016: A$874,000). 

The group also issued a bank guarantee through its banker ANZ Bank New Zealand Limited, in respect of customs and duties 
obligations amounting to NZ$150,000 (2016: NZ$150,000) and lease obligations to NZ$nil (2016: NZ$22,000).

The group issued bank guarantees through its banker, Hong Kong and Shanghai Banking Corporation ('HSBC'), in respect of 
lease obligations amounting to A$979,000 (2016: A$nil).

61

Note 27. Fair value measurement (continued) 
 
 
 
Mysale Group PLC
Notes to the financial statements
30 June 2017

Note 31. Commitments

Lease commitments - operating

Committed at the reporting date but not recognised as liabilities, payable:

Within one year

One to five years

Lease commitments - finance

Committed at the reporting date and recognised as liabilities, payable:

Within one year

One to five years

Total commitment

Less: Future finance charges

Net commitment recognised as liabilities

Representing:

Finance lease liability - current (note 18)

Finance lease liability - non-current (note 20)

Sub-lease receivable - operating

Committed at the reporting date but not recognised as assets, receivables:

Within one year

One to five years

2017
A$’000

2016
A$’000

3,324 

9,138 

3,494 

10,167 

12,462 

13,661 

51 

149 

200 

(18)

182 

39 

143 

182 

269 

289 

558 

65 

-  

65 

(1)

64 

64 

-  

64 

559 

585 

1,144 

The group leases office space, land and buildings and warehouses from non-related parties under non-cancellable operating 
lease agreements. The leases have varying terms, escalation clauses and renewal rights.

The group leases certain plant and equipment, and motor vehicles from non-related parties under finance leases. The lease 
agreements do not have renewal clauses but provide the group with options to purchase the leased assets at nominal values 
at the end of the lease term.

The carrying amounts of plant and equipment and motor vehicles held under finance leases are A$nil (2016: A$29,000) and 
A$182,000 (2016: A$35,000) respectively at the reporting date.

The company also subleases some of its office and warehouse space to related and non-related parties. The subleases have 
varying terms and expiry dates. 

Note 32. Related party transactions

Parent entity
MySale Group Plc is the parent company of the group.

Subsidiaries
Interests in subsidiaries are set out in note 34.

Joint ventures
Interests in joint ventures are set out in note 35.

62

 
 
 
 
 
 
 
Mysale Group PLC
Notes to the financial statements
30 June 2017

Note 32. Related party transactions (continued)

Key management personnel
Disclosures relating to key management personnel are set out in note 28.

Transactions with related parties
The following transactions occurred with related parties:

Sale of goods and services:

Sale of goods to other related party (Arcadia and Sports Direct)

Sale of rent and freight services to other related party (recharges of payment)

Payment for goods and services:

Purchase of goods from other related party

2017
A$’000

3,074 

522 

2016
A$’000

22,521 

1,028 

1,782 

685 

Receivable from and payable to related parties
The following balances are outstanding at the reporting date in relation to transactions with related parties:

Current receivables:

Trade receivables from other related party

Current payables:

Trade payables to other related party

Loans to/from related parties
There were no loans to or from related parties at the current and previous reporting date.

Terms and conditions
All transactions were made on normal commercial terms and conditions and at market rates.

2017
A$’000

2016
A$’000

2,200 

1,784 

1,452 

224 

Note 33. Business combinations

Acquisition of the online personalization businesses from the Administrators of Ortega Publishing Pty Ltd and Identity Direct 
Ltd
On 4 April 2017, the group acquired the trade and assets of the online personalization businesses from the Administrators of 
Ortega Publishing Pty Ltd and Identity Direct Ltd. The assets included a membership database, trade and domain names and 
plant and equipment to personalize consumer gifts and products including apparel, sporting goods, labels and books. 
The purchase price was A$2,936,000.

63

 
 
Mysale Group PLC
Notes to the financial statements
30 June 2017

Inventories

Prepayments

Plant and equipment

Customer list

Adjusted for fair value of sales

Net assets acquired

Goodwill

Acquisition-date fair value of the total consideration transferred

Representing:

Cash paid or payable to vendor

Deduction for leave entitlements

Fair value
A$’000
182 

296 

489 

124 

(37)

1,054 

1,882 

2,936 

2,762 

174 

2,936 

The  goodwill  is  attributable  to  the  synergies  expected  to  be  achieved  from  operating  the  retail  businesses  alongside  the 
group’s existing online flash businesses. The goodwill recognised will not be deductible for tax purposes.

Acquisition of the business and assets of Hot!mess Fashion Ltd        
On 21 April 2017, the group acquired the online trade and certain assets of Hot!mess Fashion Limited from Hot!mess Fashion 
Ltd.  The  business  designs  and  sells  apparel,  beauty  products  and  accessories  online.  The  assets  included  a  membership 
database, trade and domain names, inventory and work in progress. The purchase price was A$633,000 (£362,000).

The goodwill of A$633,000 is attributable to the expected opportunities to grow this business that will come from integrating 
the business into the group. The goodwill recognized will not be deductible for tax purposes.

64

Note 33. Business combinations (continued) 
 
Mysale Group PLC
Notes to the financial statements
30 June 2017

Note 34. Interests in subsidiaries

The consolidated financial statements incorporate the assets, liabilities and results of the following subsidiaries in accordance 
with the accounting policy described in note 2:

Principal place of 
business /
Country of

Ownership 
interest
2017

Ownership 
interest
2016

Ownership 
interest
2017

Ownership 
interest
2016

Parent

Non-controlling interest

Principal activities

%

%

%

%

100% 

100% 

100% 

100% 

100% 

100% 

100% 

100% 

100% 

100% 

100% 

51% 

100% 

100% 

60% 

100% 

100% 

100% 

100% 

100% 

60% 

100% 

100% 

100% 

100% 

100% 

100% 

100% 

100% 

100% 

100% 

100% 

100% 

100% 

51% 

100% 

100% 

50% 

100% 

100% 

100% 

100% 

100% 

60% 

100% 

100% 

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

49% 

49% 

-

-

-

-

40% 

50% 

-

-

-

-

-

-

-

-

-

-

40% 

40% 

-

-

-

-

Name

APAC Sale Group Pte. Ltd.

APAC Sale Italy s.r.l

incorporation

Singapore

Italy

Trading company

Trading company

APAC Sales Group, Inc.

United States of America

Trading company

APAC UK Procurement Co Limited

United Kingdom

Trading company

APACSale Limited

BuyInvite Pty Limited

United Kingdom

Trading company

Australia

Trading company

Cocosa Lifestyle Limited

United Kingdom

Trading company

NZ Sale Limited

Ozsale Pty Limited

Ozsale Sdn. Bhd.

Private Sale Asia Pacific Pte Ltd

Simply Sent It Pty Limited

Singsale Pte. Ltd.

Brand Search Pty Limited

New Zealand

Trading company

Australia

Malaysia

Singapore

Australia

Singapore

Australia

Trading company

Trading company

Trading company

Trading company

Trading company

Trading company

Chic Global Limited

United Kingdom

Trading company

BuyInvite NZ Pty Limited

Click Frenzy Australia Pty Ltd

NZ Wine Limited

Australia

Australia

New Zealand

Ourpay Ltd (formerly My Trade Ltd)

United Kingdom

MySale Group Limited

Hong Kong

Handelsselskabet 1 September 2008 ApS Denmark

Branch of Click Frenzy Australia Pty Ltd

Russia

Dormant

Dormant

Dormant

Dormant

Dormant

Trading company

Trading company

Ozsale Philippine Branch

Philippines

Dormant

65

 
Mysale Group PLC
Notes to the financial statements
30 June 2017

Name

Registered Address

APAC Sale Group Pte. Ltd.

3 Fusionopolis Link #02-08 Nexus@one-nortth, Singapore

Apac Sale Italy s.r.l.

 Impruneta (Florence), via Di Colle Ramole 11, 50023, Bottai, Italy

APAC Sales Group, Inc.

1107 S Boyle Street, Los Angeles, CA 90023, U.S.A

APAC UK Procurement Co Limited

1 Brunel Road, Earlstrees Industrial Estate, Corby, Northants, NN17 4JW, UK

APACSale Limited

The Old Mill, 9 Soar Lane, Leicester, LE3 5DE, UK

Branch of Click Frenzy Australia Pty Ltd

Unit 5, 111 Old Pittwater Road, Brookvale, 2100, Australia

Brand Search Pty Ltd.

Unit 5, 111 Old Pittwater Road, Brookvale, 2100, Australia

BuyInvite NZ Pty Limited

Unit 5, 111 Old Pittwater Road, Brookvale, 2100, Australia

BuyInvite Pty Ltd.

Chic Global Limited

Unit 5, 111 Old Pittwater Road, Brookvale, 2100, Australia

12 Bridgford Road, West Bridgford, Nottingham, Nottingamshire, NG2 6AB, UK

Click Frenzy Australia Pty Limited

Unit 5, 111 Old Pittwater Road, Brookvale, 2100, Australia

Cocosa Lifestyle Ltd

1 Brunel Road, Earlstrees Industrial Estate, Corby, Northants, NN17 4JW, UK

Handelsselskabet 1 September 2008 ApS

c/o Accura Advokatpartnerselskab Tuborg Boulevard 1 2900 Hellerup, Denmark

Mysale Group Limited

Unit 5, 111 Old Pittwater Road, Brookvale, 2100, Australia

MySale Group plc

NZ Sale Limited

NZ Wine Limited

Ourpay Ltd

Ogier House, The Esplanade, St Helier, Jersey JE4 9WG, UK

25 Barrys Point Road, Takapuna Auckland 0632, NZ

25 Barrys Point Road, Takapuna Auckland 0632, NZ

The Old Mill, 9 Soar Lane, Leicester, LE3 5DE, UK

Ozsale Philippine Branch

5J Westgate Tower, Investment Drive, Madrigal Business Park, Muntinlupa City, Philippines 1780

Ozsale Pty Limited

Ozsale Sdn. Bhd

Unit 5, 111 Old Pittwater Road, Brookvale, 2100, Australia

29-3, Block F2, Jalan PJU1/42A, Dataran Prima, 47301 Petaling Jaya, Selangor, Malaysia 

Private Sale Asia Pacific Pte Ltd.

3 Anson Road, #27-01 Springleaf Tower, Singapore

Simply Send It Pty Ltd

Singsale Pte. Ltd.

Unit 5, 111 Old Pittwater Road, Brookvale, 2100, Australia

3 Fusionopolis Link #02-08 Nexus@one-nortth, Singapore

Summarised financial information for subsidiaries that have non-controlling interests, has not been provided as they are not 
material to the group.

66

Note 34. Interests in subsidiaries (continued) 
Mysale Group PLC
Notes to the financial statements
30 June 2017

Note 35. Interests in joint ventures

Name

Ownership interest

Principal place of business /

Country of incorporation

2017

%

2016

%

Invite to Buy (Handelsselskabet 1 September 2008 ApS)

Denmark

60.00% 

60.00% 

Invite to Buy
Invite to Buy is deemed to be a jointly controlled operation of the group, as the appointment of its directors and the allocation 
of voting rights for the key business decisions require the unanimous approval of its venturers. On 1 April 2016, the group 
took operational control of the joint venture though the integration of the joint venture’s business into the group’s existing 
online flash businesses. Thereafter the joint venture has been accounted for on a consolidated basis, due to the exercising of 
operational control. 

The group’s loss on investment upon consolidation at 31 March 2016 amounted to A$55,000.

Note 36. Earnings per share

Loss after income tax

Non-controlling interest

Loss after income tax attributable to the owners of MySale Group Plc

Add back items of a one-off, non-trading nature (note 6)

Underlying profit after income tax attributable to the owners of MySale Group Plc

2017
A$’000

(982)

-  

(982)

4,839

3,857

2016
A$’000

(197)

20 

(177)

840

663

Number

Number

Weighted average number of ordinary shares used in calculating basic earnings per share

151,331,652 

151,331,652 

Weighted average number of ordinary shares used in calculating diluted earnings per share

151,331,652 

151,331,652 

Basic earnings per share

Diluted earnings per share

Underlying earnings per share

Cents

(0.65)

(0.65)

2.50)

Cents

(0.12)

(0.12)

0.40)

8,615,909 (2016: 5,539,326) employee long term incentives have been excluded from the 2017 (2016) diluted earnings calculation 
as they are anti-dilutive for the year.

Note 37. Share-based payments

The company established two new employee share plans prior to the AIM admission; (1) the Executive Incentive Plan (‘EIP’) 
and (2) the Loan Share Plan (‘LSP’). In accordance with the terms of each plan 100% of the ordinary shares will vest three years 
from grant date subject to the achievement of the Underlying Earnings Before Interest, Tax, Depreciation and Amortisation 
(‘EBITDA’) included in the company’s internal forecasts set by the Board in the year of the grant.

67

 
Mysale Group PLC
Notes to the financial statements
30 June 2017

In July 2015, 3,000,000 options over the ordinary share capital of the company were granted to the Chairman with an exercise 
price of £0.53. 1,000,000 options will vest when the company’s share price reaches £1.50, a further 1,500,000 shall vest when 
the company’s share price reaches £2.26 and a further 500,000 shall vest when the company’s share price reaches £2.75. The 
options expire five years after the grant date. Other than the vesting conditions, all other terms are the same as the EIP. The 
fair value of the accounting expense in relation to these options are recognised over the vesting period.

Set out below are summaries of share and options granted under the plans for directors and employees:

2017

Grant date

Expiry date

28/05/2014

16/06/2019 ***

18/08/2015

18/08/2020 ***

18/08/2015

18/08/2020 **

27/07/2015

27/07/2020 ***

19/08/2016

19/08/2021 ***

19/08/2016

19/08/2021 **

**  EIP - Options
***  LSP

2016

Grant date

Expiry date

28/05/2014

16/06/2015 *

28/05/2014

16/06/2019 ***

18/08/2015

18/08/2020 ***

18/08/2015

18/08/2020 **

27/07/2015

27/07/2020 ***

EIP - Share rights

* 
**  EIP - Options
***  LSP

Exercise 
price

£2.26 

£0.51 

£0.51 

£0.53 

£0.65 

£0.65 

Balance at 
the start of 
the year

111,499 

2,027,806 

400,021 

3,000,000 

-

-

5,539,326 

Granted

Exercised

Expired/ 
forfeited/
 other

Balance at 
the end of 
the year

-

-

-

-

1,959,599 

1,116,984 

3,076,583 

-

-

-

-

-

-

-

-

-

-

-

-

-

-

111,499 

2,027,806 

400,021 

3,000,000 

1,959,599 

1,116,984 

8,615,909 

Exercise 
price

£0.00

£2.26 

£0.51 

£0.51 

£0.53 

Balance at 
the start of 
the year

684,042 

111,499 

-

-

-

795,541 

Granted

Exercised

-

-

2,027,806 

400,021 

3,000,000 

5,427,827 

(684,042)

-

-

-

-

(684,042)

Expired/ 
forfeited/
 other

Balance at 
the end of 
the year

-

-

-

-

-

-

-  

111,499 

2,027,806 

400,021 

3,000,000 

5,539,326 

The weighted average remaining contractual life of the share plan outstanding at the end of the financial year was 4 years 
(2016: 4 years).

The share-based payment expense for the year was A$1,297,000 (2016: A$397,000).

Note 38. Events after the reporting period

The  group’s  borrowing  facility  with  Hong  Kong  and  Shanghai  Banking  Corporation  increased  to  $13,353,000  (previously 
$13,120,000) in July 2017. The facility is secured by a Corporate Guarantee.

The group’s borrowing facility with ANZ Bank Limited reduced to $174,000 (previously $11,576,000) in July 2017. The facility 
is secured by a term deposit security.

All bank guarantees with ANZ were released in August 2017.

No other matter or circumstance has arisen since 30 June 2017 that has significantly affected, or may significantly affect the 
group's operations, the results of those operations, or the group's state of affairs in future financial years.

68

Note 37. Share-based payments (continued) 
 
 
Mysale Group PLC
Parent balance sheet
30 June 2017

Fixed assets

Tangible assets

Investment in subsidiary

Deferred tax

Total fixed assets

Current assets

Debtors

Cash at bank and in hand

Total current assets

Current liabilities

Creditors - amounts falling due within one year

Finance lease liability

Total current liabilities

Net current assets

Total assets less current liabilities

Net assets

Equity

Share premium account

Other reserves

Accumulated losses

Total equity

Refer to note 8 for share capital details.

Note

4

5

6

7

8

2017
A$’000

183 

162,771 

359 

163,313 

14,753 

2,085 

16,838 

1,042 

96 

1,138 

2016
A$’000

125 

161,474 

383 

161,982 

5,203 

12,231 

17,434 

385 

-  

385 

15,700 

17,049 

179,013 

179,031 

179,013 

179,031 

10

11

306,363 

(125,490)

(1,860)

306,363 

(125,657)

(1,675)

179,013 

179,031 

The financial statements of MySale Group Plc (company number 115584) were approved by the Board of Directors and 
authorised for issue on 25 September 2017. They were signed on its behalf by:

Carl Jackson
Director

Andrew Dingle
Director

69

 
 
Mysale Group PLC
Parent statement of changes in equity
30 June 2017

Balance at 1 July 2015

Profit after income tax benefit for the year

Other comprehensive income for the year, net of tax

Total comprehensive income for the year

Transactions with owners in their capacity as owners:

Share-based payments 

Balance at 30 June 2016

Balance at 1 July 2016

Loss after income tax expense for the year

Other comprehensive income for the year, net of tax

Total comprehensive income for the year

Transactions with owners in their capacity as owners:

Share-based payments 

Balance at 30 June 2017

Share premium
account
A$’000

306,363 

-

-

-

-

Other
reserves
A$’000

(123,734)

-

(2,320)

(2,320)

397 

Accumulated
losses
A$’000

Total equity
A$’000

(1,730)

180,899 

55 

-

55 

-

55 

(2,320)

(2,265)

397 

306,363 

(125,657)

(1,675)

179,031 

Share premium
account
A$’000

306,363 

-

-

-

-

Other
reserves
A$’000

(125,657)

-

(1,130)

(1,130)

Accumulated
losses
A$’000

Total equity
A$’000

(1,675)

179,031 

(185)

-

(185)

(185)

(1,130)

(1,315)

1,297 

-

1,297 

306,363 

(125,490)

(1,860)

179,013 

70

Mysale Group PLC
Notes to the parent financial statements
30 June 2017

Note 1. General information

MySale Group Plc (the 'company' or 'parent entity') is a public company limited by shares and was incorporated on 28 April 
2014 and was admitted onto the Alternative Investment Market ('AIM') on 16 June 2014.

The  financial  statements  functional  currency  is  Pounds  Sterling.  The  presentation  currency  is  Australian  dollars,  the  most 
representable currency of the company's operations and generally rounded to the nearest thousand.

The  principal  business  of  the  group  is  the  operating  of  online  shopping  outlets  for  consumer  goods  like  ladies,  men  and 
children’s fashion clothing, accessories, beauty and homeware items.

MySale Group Plc is a public company, limited by shares, listed on the AIM (Alternate Investment Market), a sub-market of the 
London Stock Exchange. The company is incorporated and registered under the Companies (Jersey) Law 1991. The company 
is domiciled in Australia.

The  registered  office  of  the  company  is  Ogier  House,  The  Esplanade,  St.  Helier,  JE4  9WG,  Jersey  and  principal  place  of 
business is at Unit 5, 111 Old Pittwater Road, Brookvale, NSW 2100, Australia.

The financial statements were authorised for issue, in accordance with a resolution of directors, on 25 September 2017. The 
directors have the power to amend and reissue the financial statements.

Note 2. Significant accounting policies

The principal accounting policies adopted in the preparation of the financial statements are set out below. These policies have 
been consistently applied to all the years presented, unless otherwise stated.

New, revised or amending Accounting Standards and Interpretations adopted

The  company  has  adopted  all  of  the  new,  revised  or  amending  Accounting  Standards  and  Interpretations  issued  by  the 
Financial  Reporting  Council  ('FRC')  that  are  mandatory  for  the  current  reporting  year.  The  adoption  of  these  Accounting 
Standards and Interpretations did not have any significant impact on the financial performance or position of the company.

Any  new,  revised  or  amending  Accounting  Standards  or  Interpretations  that  are  not  yet  mandatory  have  not  been  early 
adopted.

Basis of preparation

These financial statements were prepared in accordance with FRS 101 'Reduced Disclosure Framework'.

As permitted by FRS 101, the company has taken advantage of all of the disclosure exemptions available to it, including:

The requirements of paragraph 45(b) and 46-52 of IFRS 2 Share-based payment;
The requirements of IFRS 7 Financial Instruments: Disclosures;
The requirements of paragraph 91 to 99 of IFRS 13 Fair value measurement;
The requirements of paragraph 38 of IAS 1 Presentation of financial statements to present comparative information in

a.  
b.  
c.  
d.  
respect of:

i.  paragraph 79(a)(iv) of IAS 1;
ii. paragraph 73(e) of IAS 16 Property, plant and equipment;
iii. paragraph 118(e) of IAS 38 Intangible assets.

e.  

The following paragraphs of IAS 1 Presentation of financial statements:

i. 10(d) statement of cash flows;
ii. 10(f) statement of financial position;
iii. 16 statement of compliance with all IFRS;
iv. 38A requirement for minimum of two primary statements, including cash flow statements;
v. 38B-D additional comparative information; 
vi. 40A-D requirement for a third statement of financial position;
vii. 111 cash flow statement information; and
viii. 134-136 capital management disclosures.

f. IAS 7 Statement of cash flows; and
g. IAS 24 Related party disclosures

71

 
 
 
 
 
 
 
 
 
 
 
Mysale Group PLC
Notes to the parent financial statements
30 June 2017

Note 2. Significant accounting policies (continued)

The company has elected not to present its own profit and loss account. The company reported a loss for the financial year 
ended 30 June 2017 of A$185,000 (2016: profit of A$55,000).

Historical cost convention
These separate financial statements of the company are designed to include disclosures sufficient to comply with those parts 
of the UK Companies Act 2006 applicable to companies reporting under UK accounting standards even though the company 
is incorporated and registered in Jersey. They have been prepared under the historical cost convention and under the going 
concern assumption. Further details of the Directors' considerations in relation to going concern are included in the Directors' 
report.

Foreign currency translation
Foreign currency transactions
Foreign  currency  transactions  are  translated  into  Australian  dollars  using  the  exchange  rates  prevailing  at  the  dates  of  the 
transactions. Foreign exchange gains and losses resulting from the settlement of such transactions and from the translation at 
financial year-end exchange rates of monetary assets and liabilities denominated in foreign currencies are recognised in profit 
or loss.

Functional currency translation
The assets and liabilities of operations are translated into Australian dollars using the exchange rates at the reporting date. 
The  revenues  and  expenses  of  operations  are  translated  into  Australian  dollars  using  the  average  exchange  rates,  which 
approximate the rate at the date of the transaction, for the period. All resulting foreign exchange differences are recognised 
in other comprehensive income through the foreign currency reserve in equity.

Income tax
Current tax is provided at amounts expected to be paid or recovered using the tax rates and laws that have been enacted or 
substantively enacted by the reporting date.

Deferred  tax  is  recognised  in  respect  of  all  timing  differences  that  have  originated  but  not  reversed  at  the  reporting  date 
where transactions or events that result in an obligation to pay more tax in the future or a right to pay less tax in the future 
have occurred at the reporting date. Timing differences are differences between the company’s taxable profits and its results 
as stated in the financial statements that arise from the inclusion of gains and losses in tax assessments in periods different 
from those in which they are recognised in the financial statements. A net deferred tax asset is regarded as recoverable and 
therefore recognised only when, on the basis of all available evidence, it can be regarded as more likely than not that there 
will be suitable taxable profits from which the future reversal of the underlying timing differences can be deducted. Deferred 
tax is measured at the average tax rates that are expected to apply in the periods in which the timing differences are expected 
to reverse, based on tax rates and laws that have been enacted or substantively enacted by the reporting date. Deferred tax 
is measured on a non-discounted basis. The taxation liabilities are reduced wholly or in part by the surrender of tax losses by 
fellow group undertakings for which payment is made.

Cash at bank and in hand
Cash at bank and in hand includes cash on hand, deposits held at call with financial institutions, other short-term, highly liquid 
investments with original maturities of three months or less that are readily convertible to known amounts of cash and which 
are subject to an insignificant risk of changes in value.

Debtors
Other receivables are recognised at amortised cost, less any provision for impairment.

Loans receivables
Loans and receivables are non-derivative financial assets with fixed or determinable payments that are not quoted in an active 
market. They are carried at amortised cost using the effective interest rate method. Gains and losses are recognised in profit 
or loss when the asset is derecognised or impaired.

The residual amounts due by other group undertakings are unsecured, non-interest bearing, have no fixed date of repayment 
and are repayable on demand. 

72

 
 
 
 
 
 
 
 
 
Mysale Group PLC
Notes to the parent financial statements
30 June 2017

Note 2. Significant accounting policies (continued)

Tangible assets
Property,  plant  and  equipment  is  stated  at  historical  cost  less  accumulated  depreciation  and  impairment.  Historical  cost 
includes expenditure that is directly attributable to the acquisition of the items.

Subsequent expenditure relating to plant and equipment that has already been recognised is added to the carrying amount of 
the asset only when it is probable that future economic benefits associated with the item will flow to the group and the cost of 
the item can be measured reliably. All other repair and maintenance expenses are recognised in profit or loss when incurred.

Depreciation is calculated on a straight-line basis to write off the net cost of each item of property, plant and equipment over 
their expected useful lives as follows:

Leasehold improvements 
Plant and equipment 
Fixtures and fittings 
Motor vehicles 

5-7 years
3-7 years
5-10 years
4-5 years

The residual values, useful lives and depreciation methods are reviewed, and adjusted if appropriate, at each reporting date.

Leasehold improvements and plant and equipment under lease are depreciated over the unexpired period of the lease or the 
estimated useful life of the assets, whichever is shorter.

An item of property, plant and equipment is derecognised upon disposal or when there is no future economic benefit to the 
group. Gains and losses between the carrying amount and the disposal proceeds are taken to profit or loss.

Investments in subsidiaries
Investments in subsidiaries are shown at cost less provision for impairment.

Trade and other payables
These amounts represent liabilities for goods and services provided to the group prior to the end of the financial year and 
which are unpaid. Trade and other payables are initially recognised at fair value and subsequently measured at amortised cost. 
Due to their short-term nature they are not discounted. The amounts are unsecured and are usually paid within 30 days of 
recognition.

Finance costs
Finance costs attributable to qualifying assets are capitalised as part of the asset. All other finance costs are expensed in the 
period in which they are incurred.

Employee benefits

Long term employee incentive plan
The company operates an employee incentive plan to reward and retain key employees. The company recognises a provision 
where contractually obliged or where there is a past practice that has created a constructive obligation.

Financial liabilities and equity
Financial liabilities and equity instruments are classified according to the substance of the contractual arrangements entered 
into. An equity instrument is any contract that evidences a residual interest in the assets of the company after deducting all of 
its liabilities.

Share capital
Ordinary shares are classified as equity.

Incremental costs directly attributable to the issue of new shares or options are shown in equity as a deduction, net of tax, 
from the proceeds.

73

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Mysale Group PLC
Notes to the parent financial statements
30 June 2017

Note 2. Significant accounting policies (continued)

Rounding of amounts
Amounts in this report have been rounded off to the nearest thousand Australian dollars, or in certain cases, the nearest dollar.

Note 3. Critical accounting judgements, estimates and assumptions

The preparation of the financial statements requires management to make judgements, estimates and assumptions that affect 
the reported amounts in the financial statements. Management continually evaluates its judgements and estimates in relation to 
assets, liabilities, contingent liabilities, revenue and expenses. Management bases its judgements, estimates and assumptions 
on  historical  experience  and  on  other  various  factors,  including  expectations  of  future  events,  management  believes  to  be 
reasonable under the circumstances. The resulting accounting judgements and estimates will seldom equal the related actual 
results. The judgements, estimates and assumptions that have a significant risk of causing a material adjustment to the carrying 
amounts of assets and liabilities (refer to the respective notes) within the next financial year are discussed below.

Estimation of useful lives of assets
The  group  determines  the  estimated  useful  lives  and  related  depreciation  and  amortisation  charges  for  its  property,  plant 
and equipment and finite life intangible assets. The useful lives could change significantly as a result of technical innovations 
or some other event. The depreciation and amortisation charge will increase where the useful lives are less than previously 
estimated lives, or technically obsolete or non-strategic assets that have been abandoned or sold will be written off or written 
down.

Impairment of non-financial assets
The group assesses impairment of non-financial assets at each reporting date by evaluating conditions specific to the group 
and to the particular asset that may lead to impairment. If an impairment trigger exists, the recoverable amount of the asset 
is determined. This involves fair value less costs of disposal or value-in-use calculations, which incorporate a number of key 
estimates and assumptions.

Income tax
The group is subject to income taxes in the jurisdictions in which it operates. Significant judgement is required in determining 
the provision for income tax. There are many transactions and calculations undertaken during the ordinary course of business 
for which the ultimate tax determination is uncertain. The group recognises liabilities for anticipated tax audit issues based on 
the group's current understanding of the tax law. Where the final tax outcome of these matters is different from the carrying 
amounts,  such  differences  will  impact  the  current  and  deferred  tax  provisions  in  the  period  in  which  such  determination  is 
made.

Recovery of deferred tax assets
Deferred tax assets are recognised for deductible temporary differences only if the group considers it is probable that future 
taxable amounts will be available to utilise those temporary differences and losses.

74

 
 
 
 
 
Mysale Group PLC
Notes to the parent financial statements
30 June 2017

Note 4. Fixed assets - tangible assets

Leasehold improvements - at cost

Less: Accumulated depreciation

Plant and equipment - at cost

Less: Accumulated depreciation

Fixtures and fittings - at cost

Less: Accumulated depreciation

Motor vehicles - at cost

Less: Accumulated depreciation

Note 5. Fixed assets - investment in subsidiary

Investment in APAC Sale Group Pte. Ltd. - at cost

Investment in Ozsale Pty. Ltd. - at cost

A detailed list of subsidiaries is detailed within note 34 to the consolidated financial statements.

Note 6. Current assets - Debtors

Other receivables

Amounts owed by other group undertakings

Note 7. Current assets - cash at bank and in hand

Cash at bank

75

2017
A$’000
71 

2016
A$’000
75 

(40)

31 

17 

(9)

8 

99 

(57)

42 

115 

(13)

102 

183 

(28)

47 

18 

(6)

12 

106 

(40)

66 

-  

-  

-  

125 

2017
A$’000
106,403 

56,368 

2016
A$’000
106,403 

55,071 

162,771 

161,474 

2017
A$’000
144 

14,609 

2016
A$’000
281 

4,922 

14,753 

5,203 

2017
A$’000
2,085

2016
A$’000
12,231

Mysale Group PLC
Notes to the parent financial statements
30 June 2017

Note 8. Current liabilities - Creditors - amounts falling due within one year

Trade payables

Accruals

Sales tax payable

Note 9. Equity - called up share capital

Ordinary shares £nil each - issued and fully paid

154,331,652 

151,331,652 

2017
Shares

2016
Shares

2017
A$’000
234 

405 

403 

1,042 

2016
A$’000
93 

292 

-  

385 

2017
A$’000

-  

2016
A$’000

-  

Authorised share capital
200,000,000 (2016: 200,000,000) ordinary shares of £nil each. 
 Ordinary shares
Ordinary shares entitle the holder to participate in dividends and the proceeds on the winding up of the company in proportion 
to the number of and amounts paid on the shares held.

On a show of hands every member present at a meeting in person or by proxy shall have one vote and upon a poll each share 
shall have one vote.

Note 10. Equity - other reserves

Foreign currency reserve

Share-based payments reserve

Capital reorganisation reserve

2017
A$’000

1,867 

5,399 

2016
A$’000

2,997 

4,102 

(132,756)

(132,756)

(125,490)

(125,657)

Foreign currency reserve
The reserve is used to recognise exchange differences arising from translation of the financial statements from the functional 
currency to the presentation currency.

Share-based payments reserve
The reserve is used to recognise the value of equity benefits provided to employees and directors as part of their remuneration, 
and other parties as part of their compensation for services.

Capital reorganisation reserve
This reserve is used to recognise the excess of purchase price of APAC Sale Group Pte Ltd (refer share premium account) over 
the shareholding acquired of A$132,756,000.

76

 
 
 
 
Mysale Group PLC
Notes to the parent financial statements
30 June 2017

Note 10. Equity - other reserves (continued)

Movements in reserves
Movements in each class of reserve during the current and previous financial year are set out below:

Balance at 1 July 2015

Foreign currency translation

Share-based payments

Balance at 30 June 2016

Foreign currency translation

Share-based payments

Balance at 30 June 2017

Note 11. Equity - accumulated losses

Accumulated losses at the beginning of the financial year

(Loss)/profit after income tax benefit for the year

Accumulated losses at the end of the financial year

Note 12. Contingent liabilities

The company had no contingent liabilities as at 30 June 2017 and 30 June 2016.

Note 13. Commitments

Lease commitments - operating

Committed at the reporting date but not recognised as liabilities, payable:

Within one year

One to five years

Sub-lease receivable - operating

Committed at the reporting date but not recognised as assets, receivable:

Within one year

One to five years

  Foreign
 currency 
A$’000
5,317 

 Share-based
payments 
A$’000
3,705 

Capital
reorganisation
A$’000
(132,756)

(2,320)

-

2,997 

(1,130)

-

1,867 

Total
A$’000
(123,734)

(2,320)

397 

-

-

(132,756)

(125,657)

-

-

(1,130)

1,297 

-

397 

4,102 

-

1,297 

5,399 

(132,756)

(125,490)

 2017
A$’000
(1,675)

(185)

 2016
A$’000
(1,730)

55 

(1,860)

(1,675)

 2017
A$’000

 2016
A$’000

360 

390 

750 

-  

-  

-  

426 

997 

1,423 

282 

585 

867 

The company leases office space from non-related parties under a non-cancellable operating lease agreement. The lease 
expires within three years. The company also subleases some of its office space to a related party. 

77

Mysale Group PLC
Notes to the parent financial statements
30 June 2017

Note 14. Remuneration of auditors 

Services provided by the company's auditors and network firms
During the year the company obtained the following services from the company's auditors at costs as detailed below:

Fees payable to the company's auditor and its associated for the audit of the financial statements

 2017
A$’000

120 

 2016
A$’000

90  

Note 15. Events after the reporting period

No matter or circumstance has arisen since 30 June 2017 that has significantly affected, or may significantly affect the 
company’s operations, the results of those operations, or the company’s state of affairs in future financial years.

iCER: measure of annual growth based on constant exchange rates

78

 
MYSALE GROUP PLC 
Registered Number 115584

Notice of Annual General Meeting

Notice is hereby given that the fourth Annual General Meeting (AGM) of MySale Group plc (MySale or the Company) will be 
held at Unit 5, 111 Old Pittwater Road, Brookvale, NSW 2100, Australia on Monday 4 December 2017 commencing at 19.30 
Australian Eastern Daylight Time (AEDT) (08.30 GMT) to consider and, if thought fit, to pass resolutions 1 to 4 (inclusive) as 
ordinary resolutions and resolutions 5 to 7 (inclusive) as special resolutions.

Resolutions

Ordinary Resolutions
1. 

Financial statements for the year ended 30 June 2017

To receive the Company’s Annual Report and Accounts for the financial year ended 30 June 2017 together with the Reports of 
the Directors and Auditor thereon.

2. 

Re-appointment of the auditor

To re-appoint PricewaterhouseCoopers LLP as auditor of the Company, to hold office until the conclusion of the next general 
meeting at which accounts are laid before the Company, and to authorise the Directors to fix the remuneration of the auditor. 

3. 

Re-election of Directors

To re-elect Jamie Jackson as a Director in accordance with Articles 7.2 and 7.9 - 7.12 of the Company’s Articles of Association 
(the Articles).

4. 

To re-elect David Mortimer as a Director in accordance with Articles 7.2 and 7.9 - 7.12 of the Articles.

Special Resolutions

5. 

Dis-application of pre-emption rights - general

THAT, in substitution for all existing authorities to the extent unused, the Directors be generally and unconditionally empowered, 
pursuant to and in accordance with Article 2.15 of the Articles, to exercise all powers of the Company to allot Shares (as that 
term is defined in the Articles) for cash as if Article 2.8 of the Articles did not apply to any such allotment, provided that this 
power shall be limited to:

a) the allotment of Shares for cash in connection with or pursuant to a rights issue (as defined below) or any other issue in 
favour of holders of Shares in proportion (as nearly as may be practicable) to the respective holdings of Shares then held 
by them;

b) the allotment of Shares in connection with any scrip dividend scheme or similar arrangement implemented in accordance 
with the Articles from time to time in force; and

c) otherwise than pursuant to paragraphs 5(a) and (b) above, the allotment of Shares for cash up to an aggregate amount 
of 7,600,000 Shares, being approximately 5% of the Company's issued Shares as at close of business on 15 November 
2017, being the latest practicable date before publication of this notice,

provided further that such power shall expire at the conclusion of the Company’s next Annual General Meeting or fifteen months 
following the passing of this resolution, whichever is the sooner, unless previously revoked, varied or renewed by the Company in 
general meeting (save that the Company may before such expiry make an offer or agreement which would or might require Shares to 
be allotted after such expiry and notwithstanding such expiry the Directors may allot Shares in pursuance of such offer or agreement).
For the purposes of the authority in paragraph 5(a) above, “rights issue” means an offer to: (i) holders (other than the Company) 
on the register on a record date fixed by the Directors of Shares in proportion (as nearly as may be practicable) to their existing 
holdings; and (ii) other persons so entitled by virtue of the rights attaching to any other equity securities held by them, but subject 
in both cases to such exclusions, restrictions or other arrangements as the Directors may deem necessary or expedient in relation to 
treasury shares, fractional entitlements, record dates or legal, regulatory or practical problems in, or under the laws of, any territory.

79

 
 
 
 
For the purposes of the authority in paragraph 5(a) above, “rights issue” means an offer to: (i) holders (other than the Company) 
on the register on a record date fixed by the Directors of Shares in proportion (as nearly as may be practicable) to their existing 
holdings; and (ii) other persons so entitled by virtue of the rights attaching to any other equity securities held by them, but 
subject in both cases to such exclusions, restrictions or other arrangements as the Directors may deem necessary or expedient 
in relation to treasury shares, fractional entitlements, record dates or legal, regulatory or practical problems in, or under the 
laws of, any territory.

6. 

Dis-application of pre-emption rights – financing

THAT, in addition to any authority granted under Resolution 5 above, the Directors be generally and unconditionally empowered, 
pursuant to and in accordance with Article 2.15 of the Articles, to exercise all powers of the Company to allot Shares for cash 
as if Article 2.8 of the Articles did not apply to any such allotment, provided that this power shall be:
a) 

limited to the allotment of Shares for cash up to an aggregate amount of 15,200,000 Shares, being approximately 10% 
of the Company’s issued Shares as at close of business on 15 November 2017, being the latest practicable date before 
publication of this notice; and

b)  used only for the purposes of financing (or refinancing, if the authority is to be used within six months after the original 
transaction)  a  transaction  which  the  Directors  determine  to  be  an  acquisition  or  other  capital  investment  of  a  kind 
contemplated  by  the  Statement  of  Principles  on  Disapplying  Pre-emption  Rights  most  recently  published  by  the  Pre-
Emption Group prior to the date of this notice,

provided  further  that  such  power  shall  expire  at  the  conclusion  of  the  Company’s  next  Annual  General  Meeting  or  fifteen 
months  following  the  passing  of  this  resolution,  whichever  is  the  sooner,  unless  previously  revoked,  varied  or  renewed  by 
the Company in general meeting (save that the Company may before such expiry make an offer or agreement which would 
or  might  require  Shares  to  be  allotted  after  such  expiry  and  notwithstanding  such  expiry  the  Directors  may  allot  Shares  in 
pursuance of such offer or agreement).
 such expiry and notwithstanding such expiry the Directors may allot Shares in pursuance of such offer or agreement).

7. 

Authority to buy back shares

THAT the Company be and is hereby generally and unconditionally authorised for the purposes of Article 57 of the Companies 
(Jersey) Law 1991 (as amended) (the Law) to make one or more purchases on the AIM market operated by the London Stock 
Exchange plc of its own Shares on such terms and in such manner as the Directors may from time to time determine, provided 
that:
a) 

the maximum aggregate number of Shares hereby authorised to be purchased is 15,200,000, (representing approximately 
10% of the total number of Shares in issue as at close of business on 15 November 2017, being the latest practicable date 
before publication of this notice);

b) 

the minimum price which may be paid for a Share is £0.01 each;

c) 

the maximum price which may be paid for a Share is an amount equal to the higher of:

i)  5% above the average of the middle market quotations for such shares taken from the AIM Appendix of The London 
Stock Exchange Daily Official List for the five business days immediately preceding the day on which the purchase is made; 
and 

the higher of the price of the last independent trade of a Share and the highest current independent bid for a Share 

ii) 
as derived from the London Stock Exchange Trading System;

d)  such authority shall expire at the conclusion of the Company’s next Annual General Meeting or fifteen months following 
the passing of this resolution, whichever is the sooner, unless previously revoked, varied or renewed by the Company in 
general meeting;

.

80

 
 
e) 

f) 

the Company may make a contract to purchase its own Shares under the authority conferred by this resolution prior to the 
expiry of such authority, which will or may be executed wholly or partly after the expiry of such authority, and the Company 
may make a purchase of its own Shares in pursuance of any such contract as if the authority had not expired; and

subject to the provisions of the Articles, the Company be and is hereby generally and unconditionally authorised for the 
purposes of Article 58A of the Law, to hold any Shares repurchased under the authority conferred by this Resolution 7 as 
treasury shares

By order of the Board

Prism CoSec Limited
Company Secretary, MySale Group plc

15 November 2017

81

Notes to the Notice of Annual General Meeting

1

2

3

4

5

6

Record Date
Shareholders registered in the Register of Members of the Company as at 18:00 GMT on 30 November 2017 (or, in the event of any 
adjournment, on the date which is two days before the time of the adjourned meeting) shall be entitled to attend or vote at the AGM 
in respect of the shares registered in their name at that time.  Changes to entries on the Register of Members after 18:00 GMT on 30 
November 2017 will be disregarded in determining the rights of any person to attend or vote at the AGM.

Attendance at the AGM
The Company’s fourth AGM will be held at 19.30 Australian Eastern Daylight Time (08.30 GMT) on 4 December 2017.  However, 
shareholders should note that votes may only be cast in person, by proxy or by corporate representative at the venue of the AGM.

Proxies
A member is entitled to appoint another person as his proxy (who need not be a member of the Company) to exercise all or any of 
their rights to attend and vote on their behalf at the AGM. 

A member may appoint more than one proxy in relation to the AGM.  When two or more valid but differing appointments of proxy 
are delivered or received for the same share, the one which is last validly delivered or received (regardless of its date or the date of its 
execution) shall be treated as replacing and revoking the other or others as regards that share. If the Company is unable to determine 
which appointment was last validly delivered or received, none of them shall be treated as valid in respect of that share.  

Members who wish to appoint more than one proxy in respect of their holding may obtain additional Forms of Proxy by contacting 
the Company’s Registrars, Computershare Investor Services at 0870 707 4040. Lines are open Monday to Friday 9.00am to 5.30pm. 
Alternatively, members may photocopy the Form of Proxy provided with this document indicating on each copy the name of the 
proxy appointed and the number of ordinary shares in the Company in respect of which that proxy is appointed.  All Forms of Proxy 
should be returned together in the same envelope.

A Form of Proxy is enclosed with this Notice.  Completion of the Form of Proxy will not prevent a member from subsequently 
attending and voting at the AGM in person if they so wish.  The Form of Proxy, and any power of attorney or other authority under 

Bridgwater Road, Bristol BS99 6ZYUK or (ii) members may submit their proxies electronically at www.investorcentre.co.uk/je  using 
the designation set out in the Form of Proxy, in each case by no later than 19.30 AEDT/08.30 GMT on 30 November 2017, being 48 
working hours before the time appointed for the holding of the AGM.

Corporate Representatives
A corporate shareholder may authorise a person to act as its representative at the AGM.  Each representative may exercise (on behalf 
of the corporate shareholder) the same powers as the corporate shareholder could exercise if they were an individual shareholder in 
the Company.  

CREST Proxy Instructions
CREST members who wish to appoint a proxy or proxies through the CREST electronic proxy appointment service may do so for the 
AGM and any adjournment thereof by following the procedures described in the CREST Manual. CREST Personal Members or other 
CREST Sponsored Members, and those CREST members who have appointed a voting service provider, should refer to their CREST 
sponsor or voting service provider who will be able to take the appropriate action on their behalf.

In order for a proxy appointment or instruction made using the CREST service to be valid, the appropriate CREST message (a CREST 

-
quired for such instruction, as described in the CREST Manual (available at www.euroclear.com/CREST).  The message, regardless of 
whether it relates to the appointment of a proxy or to an amendment to the instruction given to a previously appointed proxy, must, 
in order to be valid, be transmitted so as to be received by the issuer’s agent (ID number 3RA50) by no later than 19.30 AEDT/08.30 
GMT on 30 November 2017.  No message received through the CREST network after this time will be accepted.  For this purpose, 
the time of receipt will be taken to be the time (as determined by the timestamp applied to the message by the CREST Applications 
Host) from which the issuer’s agent is able to retrieve the message by enquiry to CREST in the manner prescribed by CREST.

The CREST Manual is available at www.euroclear.com/CREST.
CREST members and, where applicable, their CREST sponsors or voting service provider should note that Euroclear does not make 
available special procedures in CREST for any particular messages.  Normal system timings and limitations will therefore apply in 
relation to the input of CREST Proxy Instructions. It is the responsibility of the CREST member concerned to take (or, if the CREST 
member is a CREST Personal Member or Sponsored Member, or has appointed a voting service provider, to procure that his CREST 
sponsor or voting service provider takes) such action as shall be necessary to ensure that a message is transmitted by means of the 
CREST system by any particular time.  In this connection, CREST members and, where applicable, their CREST sponsors or voting ser-
vice provider are referred, in particular, to those sections of the CREST Manual concerning practical limitations of the CREST system 
and timings.

ed Securities) (Jersey) Order 1999, as amended.

-

Total Voting Rights 
Holders of the Company’s ordinary shares are entitled to attend and vote at general meetings of the Company.  Each ordinary share 
entitles the holder to one vote on a poll.   As at 15 November 2017, being the latest practicable date prior to the publication of this 
Notice, the Company had 154,331,652 shares in issue. The Company does not hold any shares in treasury. However 3,000,000 shares 

voting rights in the Company as at 15 November 2017 are 151,331,652.

82

7

8

9

Voting at the AGM
In order for the voting preferences of all shareholders to be taken into account, and not only those who can physically attend, the 
Company will conduct a poll vote on all resolutions put to the AGM. As soon as practicable following the meeting, the results of 
voting at the meeting and the numbers of proxy votes cast for and against each resolution, together with the number of votes ac-
tively withheld will be announced to the market via a Primary Information Provider and also placed on the Company’s website (www.
mysalegroup.com).
In the case of joint holders of shares, the vote of the senior member who is entitled to receive notice of general meetings in accor-
dance with the Articles whether in person or by proxy shall be accepted to the exclusion of any votes of the other joint holders, and 
seniority shall be determined by the order in which the names of the holders stand in the register of members of the Company.

Display Documents
Copies of the service contracts for all Executive Directors and the letters of appointment for the Non-executive Directors are 
available for inspection at the registered office of the Company during normal business hours on any weekday (excluding Saturdays, 
Sundays and public holidays) from the date of this Notice until the conclusion of the AGM and also at the place of the AGM from 
19.00 AEDT on the day of the AGM until the conclusion thereof.

Electronic address
Please note that shareholders may not use any electronic address provided in this Notice or any related documents (including the 
Form of Proxy) to communicate with the Company for any purpose other than those expressly stated.

83

Explanatory Notes to the Resolutions
Ordinary Resolutions 

Resolutions 1 to 4 (inclusive) are being proposed as ordinary resolutions and for each of these resolutions to be passed, more than 50% of the 

votes cast must be in favour of the resolution.  

1 

Report and Accounts

The Companies (Jersey) Law 1991 as amended requires the Directors of a public company to lay its Annual Report and Accounts, together 

with a copy of any auditor’s report on them, before a general meeting of the shareholders.  An ordinary resolution to receive the Annual 

Report and Accounts will be proposed.

2 

Appointment of the Auditor and Auditor’s Remuneration

Shareholders  are  required  to  appoint  the  external  auditor  at  the  AGM  to  hold  office  until  the  conclusion  of  the  next  annual  general 

meeting.  Following a review of the effectiveness, independence and objectivity of the external auditor, PricewaterhouseCoopers LLP, the 

Board is proposing their re-appointment as external auditor.  PricewaterhouseCoopers LLP have expressed their willingness to continue 

in office for a further year.

The resolution also authorises the Directors, in accordance with standard practice, to negotiate and agree the remuneration of the auditors.  

In practice, the Audit Committee will consider the audit fees for recommendation to the Board.

3 and 4  Re-election of Directors

The Company’s Articles of Association require one-third of the Directors to retire by rotation at the AGM. Directors retiring by rotation may, 

if they wish, stand for re-election.  Accordingly, this year, Jamie Jackson and David Mortimer will retire by rotation at the AGM and will offer 

themselves for re-election as Directors. Biographical details of each of the Directors can be found in the Annual Report and Accounts.

Special Resolutions
Resolutions 5 to 7 (inclusive) are being proposed as special resolutions.  In order for a special resolution to be passed, at least 
two-thirds of the votes cast must be in favour of the resolution.
5  Disapplication of Pre-Emption Rights – general

In relation to Resolution 5, if the Directors wish to allot new Shares for cash (other than bonus shares or in connection with 
an  employee  share  scheme)  they  are  required  to  first  offer  these  Shares  to  existing  shareholders  in  proportion  to  their 
holdings in accordance with Article 2.8 of the Articles (the Pre-emption Procedure).  

The purpose of paragraphs (a) and (b) of resolution 5 is to authorise the Directors to allot new Shares for cash in connection 
with  or  pursuant  to  a  rights  issue  or  any  other  issue  in  favour  of  holders  of  Shares  in  proportion  (as  nearly  as  may  be 
practicable)  to  the  respective  holdings  of  Shares  then  held  by  them,  or  in  connection  with  a  scrip  dividend  scheme  or 
similar arrangement, in each case without following the Pre-emption Procedure. 

The purpose of paragraph (c) of Resolution 5 is to allow the Directors, in addition to the authority granted to the Directors 
pursuant to paragraphs (a) and (b), generally to allot Shares for cash up to an aggregate amount equal to 5% of the issued 
Shares, again without following the Pre-emption Procedure. 

This  authority  would  remain  in  force  until  the  conclusion  of  the  Company’s  next  annual  general  meeting  or  fifteen  months 

following the passing of this resolution, whichever is the earlier.

6  Disapplication of Pre-Emption Rights – financing

Resolution 6 seeks a separate and additional authority to dis-apply pre-emption rights in respect of 10% of issued ordinary 
share capital for certain purposes pursuant to certain elements of the guidance from the Pre-Emption Group (PEG).  
On 5 May 2016, the PEG published a recommended template resolution for dis-applying pre-emption rights. The template 
recommends companies request separate authority to dis-apply pre-emption rights in respect of amounts in addition to a 
base 5% to be used when the Board considers the use to be for an acquisition or specified capital investment in accordance 
with the 2015 Statement of Principles as a separate resolution to the disapplication to issue share on an unrestricted basis.
The Directors confirm, partly in accordance with the 2015 Statement of Principles, that they will only allot Shares representing 
more  than  5%  of  the  issued  ordinary  share  capital  of  the  Company  for  cash  pursuant  to  the  authority  referred  to  in 
Resolution 6, where the allotment is in connection with an acquisition or specified capital investment, which is announced 
contemporaneously with the allotment. 

The Directors consider that the authorities sought are appropriate as they provides the Company with the necessary flexibility 

to take advantage of business opportunities as they arise.

7  Authority to buy back Shares

Resolution 7 seeks authority for the Company to make market purchases of its own Shares, such authority being limited to 
the purchase of 10% of the Shares in issue as at 15 November 2017, being the last practicable date prior to publication of 
this Notice. 

84

 
 
 
 
 
The maximum price payable for the purchase by the Company of its own Shares will be limited to an amount equal to the
higher of (i) 5% above the average of the middle market quotations of the Shares, as derived from the AIM Appendix of The
London Stock Exchange Daily Official List for the five business days prior to the purchase; and (ii) the higher of the price of
the last independent trade of an ordinary share and the highest current independent bid for a Share as derived from the
London Stock Exchange Trading System. The minimum price payable by the Company for the purchase of its own Shares will
be £0.01 per Share. 

The Directors have no present intention of exercising the authority to purchase the Company’s Shares but will keep the matter 
under review, taking into account other investment opportunities. The authority would only be exercised if and when, in the 
light of market conditions prevailing at the time, they believe that the effect of such purchases will be in the best interests of 
shareholders generally.

The  Law  allows  the  Company  to  hold  in  treasury  any  Shares  purchased  by  it.  Such  Shares  will  remain  in  issue  and  will  be 
capable of being re-sold by the Company or used in connection with certain of its share schemes. 
At the date of this Notice the Company does not hold any treasury shares, but Resolution 7 seeks authority for any Shares 
which are repurchased to be held in treasury.

The authority set out in this resolution will expire at the end of the next annual general meeting or fifteen months after the 
resolution is passed, whichever is sooner.

85