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MYSALE Group

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FY2018 Annual Report · MYSALE Group
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ANNUAL
REPORT
2018

MySale Group Plc 
Contents 
30 June 2018 

Corporate directory 
Strategic report 
Directors' remuneration report 
Directors' report 
Directors' responsibility statement 
Independent auditors' report to the members of MySale Group Plc 
Statement of profit or loss and other comprehensive income 
Balance sheet 
Statement of changes in equity 
Statement of cash flows 
Notes to the financial statements 
Parent balance sheet 
Parent statement of changes in equity 
Notes to the parent financial statements 

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MySale Group Plc 
Corporate directory 
30 June 2018 

Directors 

 Iain McDonald - Independent Non-Executive Chairman 
 David Mortimer AO - Independent Non-Executive Director 
 Jamie Jackson - Executive Director and Vice Chairman 
 Carl Jackson - Executive Director and Chief Executive Officer 
 Andrew Dingle - Executive Director and Chief Financial Officer 
 Charles Butler - Independent Non-Executive Director 

Head office  

 3/120 Old Pittwater Road, Brookvale, NSW 2100, Australia  

Company secretary 

 Prism Cosec Limited, Elder House, St Georges Business Park, 207 Brooklands Road, 
Weybridge, Surrey KT13 0TS 

Company number 

 115584 (Jersey) 

Registered office 

 Ogier House, The Esplanade, 44 Esplanade Street. Helier, JE4 9WG, Jersey 

Principal places of business 

 United Kingdom: Second floor, 19-20 Berners Street, London, W1T 3NW 
 Australia: 3/120 Old Pittwater Road, Brookvale, NSW 2100 
 United States: 1107 S.Boyle Avenue, Los Angeles, CA 90023 

Independent Auditor 

 PricewaterhouseCoopers LLP,1 Embankment Place, London, WC2N 6RH 

Solicitors 

 United Kingdom: Linklaters LLP, One Silk Street, London, EC2Y 8HQ 
 Australia: Clayton Utz, Level 15, 1 Bligh Street, Sydney, NSW 2000 
 Jersey: Ogier, Ogier House, The Esplanade, St. Helier, JE4 9WG 

Website 

 www.mysalegroup.com 

Nominated advisor and joint brokers   Zeus Capital Limited, 10 Old Burlington Street, London, W1S 3AG 

Joint brokers 

 N+1 Singer, 1 Bartholomew Lane, London, EC2N 2AX 

Company registrars 

 Registrars and Transfer Agents 
 Neville Registrars Limited, Neville House, Steelpark Road, Halesowen B62 8HD 

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MySale Group Plc 
Strategic report 
30 June 2018 

This Strategic  report for  MySale Group Plc (‘MySale’ or  the ‘company’) and  its  subsidiaries (collectively referred  to as the 
‘group’) is set out under the following main headings: 

1.  Financial and operating highlights 
2.  Chairman’s statement 
3.  Review of operations by the Chief Executive Officer 
4.  Financial review by the Chief Financial Officer 
5.  Principal risks and uncertainties 
6.  Corporate social responsibilities 
7.  People 
8.  Corporate Governance  

Cautionary statement regarding forward looking statements 
This document contains certain forward-looking statements. These forward-looking statements include matters that are not 
historical facts or are statements regarding the company’s intentions, beliefs or current expectations concerning, among other 
things, the group’s results of operations, financial condition, liquidity, prospects, growth, strategies, and the industries in which 
the  group  operates.  Forward-looking  statements  are  based  on  the  information  available  to  the  directors  at  the  time  of 
preparation of this document and will not be updated subsequent to the issued of this document. The directors can give no 
assurance  that  these  expectations  will  prove  to  be  correct.  Due  to  inherent  uncertainties,  including  both  economic  and 
business risk factors underlying such forward-looking information, actual results may differ materially from those expressed 
or implied by these forward-looking statements. 

1.  Financial and operating highlights 

Year to 30 June (A$ million) 

Revenue 
Gross Profit 
Gross Margin 
Underlying1 EBITDA 
Underlying profit before tax 
Reported loss before tax  
Underlying basic earnings per share (cents) 

FY18 

292.2 
85.7 
29.3% 
11.8 
4.9 
(1.7) 
4.3 

Strategic and Operational highlights 

FY17 

   change 

268.4 
76.0 
28.3% 
8.7 
3.3 
(1.6) 
2.5 

+9% 
+13% 
   +100 bp 
+36% 
+50% 
-9% 
+70% 

•  Active customer base increased 9% to 1.0 million 
•  Continued focus on activating customers with higher lifetime-value 
•  Strategic plan to increase own-buy inventory delivered at 23% of online revenue  
•  Gross margins increased by 100bps 
•  Further brand partnerships result in over 1.2 million SKUs2 online   
•  Endless Aisle, including our full-price offer, continues to grow  
•  Key online customer metrics improved  

o 
o 
o 

average order value increased 5% to A$91  
order frequency per customer increased 4% to 3.5x per annum 
items per basket increased 4% to 3.4 items 
•  Product returns rate remains at industry-leading level of just 5%  

Technology highlights 

•  Data-driven proprietary technology platform fully deployed  

o 

supporting online revenue increase and cost reductions 
•  Recent innovations continue to enhance customer engagement:  

o 
o 

Increasing uptake of Ourpay – our proprietary ‘buy-now, pay-later’ payments system 
Launch of Select, our subscription delivery service 

•  Mobile sits at the heart of customer interactions, representing 60% of orders  
•  Cumulative app downloads have reached 7.4 million 

1 Underlying: is the group’s EBITDA, profit after tax expense or earnings per share calculated having excluded certain  expenditure of a one-off, non-trading 
or non-cash nature in order to allow clearer understanding of the underlying performance of the year. Full details are contained within Note 6 to the financial 
statements. EBITDA: earnings before interest, taxation, depreciation and amortisation. 2 Stock keeping Unit 

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MySale Group Plc 
Strategic report 
30 June 2018 

2.  Chairman’s statement 

I am delighted to report that the group has followed up on the strong results seen in FY17 and delivered another year of record 
financial performance, while making further positive progress on our strategic objectives.  

Our strategic focus over the last three years has resulted in significant improvements in the top and bottom lines. Over the 
past 12 months, the group delivered 9% growth in revenues to A$292 million, with an increase in gross profit of 13% to A$86 
million and underlying EBITDA rose 36% to A$11.8 million.  

We strive to provide the best possible service and value to our customers and have made further encouraging progress on 
this  front,  as  demonstrated  by  our  improved  customer  metrics.  In  the  last  12  months  we  have  continued  to  attract  new 
customers  to  our  offer,  and  those  that  transact  with  us  continue  to  be  extremely  loyal  and  engaged  with  our  online  retail 
proposition, with high levels of repeat purchase activity. 

Digital remains at the heart of our proposition and we have focused on ensuring that our user experience is both easy and 
convenient for customers, while fulfilling the needs of our brand and retail partners. In support of this, our new technology 
platform has really achieved a step change over the past year, providing the flexibility and scalability that underpins all of our 
strategic objectives.  

While our technology platform supports our objectives, it is our team of dedicated staff that deliver these key outcomes. As 
such,  I  wish  to  record  the  board’s  appreciation  of  all  our  people  who  strive  tirelessly  around  the  globe  every  day,  with 
impressive application and ingenuity, to deliver world class service to our customers and brand partners.  

In the current year we will continue to leverage our strengths, particularly in the ANZ region, to expand the number of local 
and international brand partners and further extend our full price offering within Endless Aisle. As ever, the group’s abilit y to 
provide customised sales solutions to our brand partners is a key aspect of how we support them.  

We are confident that these initiatives will continue to support ongoing profitable growth and we remain  very positive about 
the future prospects of the group.  

_____________________________ 
Iain McDonald  
Chairman 
8 October 2018 

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MySale Group Plc 
Strategic report 
30 June 2018 

3.  Review of operations by the Chief Executive Officer 

Over the past 12 months, MySale has delivered another record year of growth and improved financial performance, with the 
group well positioned to continue this positive trend into the new financial year.  

We continue to make excellent progress against our strategic initiatives, with a focus on;  
•  providing our customers with exceptional value, brands, choice and service;  
•  excellence in delivering unique sales channels and world-class inventory management to brand partners;  
• 

leveraging the significant strength and efficiency of our proprietary technology platform and international logistics network. 

The group’s active customer base increased by 9% in the period, with revenue growing 9% to A$292.2 million (FY17: A$268.4 
million). Meanwhile, our customer engagement continued to grow underpinned by our customer-focused digital innovations 
including Ourpay and Select, which further enhanced our customer offer during the year.  

The group’s  strategic focus remained in growing gross profits rather than revenue. Again, we made further progress here, 
delivering an increase in gross profit of 13% to A$85.7 million (FY17: A$76.0 million) and a 100 bp increase in gross margin 
to 29.3% (FY17: 28.3%).  

This represents the group’s third successive year of increasing revenue, gross profit and gross margin. 

Revenue and Margin by segment 

A$ million 

Revenue 

FY18 
Gross 
profit 

Growth vs FY17 
Gross 
profit 

GP%  Revenue 

GP Bp  Revenue 

Group 

ANZ 

292.2 

85.7  29.3%  +9% 

+13%  +100 

268.4 

242.4 

72.9  30.1%  +9% 

+11% 

+40 

221.5 

FY17 

Gross 
Profit 

76.0 

65.7 

GP% 

28.3% 

29.7% 

S-E Asia 

33.4 

8.9 

26.7% 

-1% 

+10%  +290 

33.8 

8.1 

23.8% 

ROW 

16.5 

3.8 

23.5%  +26%  +67%  +580 

13.1 

2.3 

17.7% 

Underlying EBITDA also increased for the third successive year, growing a further 36% to A$11.8 million (FY17: A$8.7 million) 
as a result of the improved trading together with careful management of the cost base.  

This positive performance represents another step forward on the group’s path of profitable growth, driven by our clear plan 
to grow online activity;  
• 
securing more, higher lifetime-value, customers, via better localised merchandising and pricing; 
• 
increasing the proportion of own-buy (1P) inventory while reducing delivery promotions; and  
•  deploying our technology platform to improve customer engagement and increase efficiency.  

This strategic plan, established in 2015, re-focused the business on its core aims of providing exceptional value to customers 
in branded products alongside exceptional inventory management solutions to brand partners within the group’s three core 
territories.  

During  the  period,  and  across  all  territories,  the  group  continued  to  dedicate  its  marketing  resources  and  spend  almost 
exclusively  into  measurable,  digital  channels  to  attract  and  engage  both  new  and  existing  customers.  The  ongoing 
communication programme has seen those loyal and engaged customers spend move frequently (increase 4% to 3.5 times 
per year on average), and with transaction KPI’s such as average order value and basket size also increasing 4% to A$91 
and 3.4 items respectively.  

Total underlying operating expenses increased 9% to A$73.9 million (FY17: A$67.4 million) reflecting the increased activity 
and volumes of trade during the year. The group made a planned investment into additional marketing with a 20% increase 
to 7.5% of revenue to support long term growth in the customer base. 

Moving forward, we anticipate that our technology platform will be key to unlocking further operational efficiencies and reducing 
costs.  

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MySale Group Plc 
Strategic report 
30 June 2018 

In the new financial year, we are already seeing the benefits that increased automation technology can bring, specifically in 
terms of lower staff costs, and we anticipate that our enhanced system will deliver additional future  savings across buying, 
merchandising, marketing and logistics.   

Technology Development 
During the year, the group maintained capital expenditure levels with the previous year, as planned, in order to further develop 
its proprietary technology capabilities. Following the release of a new and enhanced version of the group’s technology platform 
late in FY17, this year’s developments leveraged the capability now available within the group. This included more flexible 
and  scalable  functionality  which  supports  our  key  objectives  of  increasing  online  revenue  and  using  efficiency  gains  to 
decrease costs.  

The group’s marketplace-enabled platform allows full integration across every one of the group’s sales channels, with all of 
the group’s global portfolio of websites operating from a single platform. Through this, the group now benefits from a single 
live view of global inventory, which allows both 1P (owned) and 3P (consignment or drop-ship) products to be sold by any of 
our websites simultaneously.  

Similarly, the platform can provide a single live view of each customer and their individual journeys allowing us to better serve 
their needs across all websites and mobile device apps. The mobile buyer remains at the heart of our customer journey and 
this channel accounted for 60% of orders received in the past year. 

A key element of this technology development has been to enhance the group’s data capabilities through better collection and 
analysis,  improved  machine  learning  and  automation,  which  in  turn  is  driving  improved  customer  experiences,  increased 
revenue and more efficiency. The platform allows for campaigns to be launched faster and more efficiently as well as providing 
seamless  user  interaction  across  all  devices.  These  developments  provide  a  step  change  in  capability  which  will  support 
further growth across the group in future. 

In  the  prior  year,  the  group  launched  its  proprietary  programme  Ourpay,  a  ‘buy-now,  pay-later’  programme  which  allows 
customers  easy  budgeting  and  seamless  integration  with  their  shopping  journey.  This  instalment  payment  option  helps 
customers manage their finances and has been shown to increase both the spend and shopping frequency of those customers 
joining the programme. Since its launch, this programme has proved popular with customers - more than 130,000 have now 
used it successfully - with those customers displaying higher average order values and buying frequency.  

This payment solution was developed in-house in order to deliver a more flexible, cost-efficient and integrated system, which 
is  better  suited  to  the  group’s  requirements  than  that  provided  by  third  parties.  The  system  automates  all  aspects  of  the 
programme including credit scoring and monitoring; on which the group has adopted a conservative policy. At the year end 
the receivables balance associated with Ourpay was A$3.8 million and is anticipated to grow as transaction volumes increase. 
The group is assessing further opportunities to expand the reach of Ourpay and create additional commercial benefits. The 
launch of a test period with the first external retail partner is anticipated in October 2018.  
Following the  success of Ourpay,  in FY17 the group  launched Select, our  new  subscription delivery  service, which allows 
regular customers to access reduced delivery costs in the period under review. This has also been popular, with more than 
30,000 subscriptions purchased by the end of the year.  

These  specific  digital  innovations  are  part  of  the  group’s  process  of  continual  improvement  in  our  customer  experience, 
enhancing customer loyalty while giving the group better insights into our customers’ needs and preferences.  

Marketplace 
The group’s technology platform facilitates our intelligent marketplace and allows direct integration with brands and retailers 
providing them with access to all of our retail websites, whether that be as part of supporting an inventory management or 
providing a brand with a new retail channel.  

During the period, we invested more time and funds into product selection to ensure customers have the best possible choice 
available. As a result, our marketplace platform has seen a huge increase in the SKU available in its first full year; increasing 
over four times to over 1.2 million. The group intends to further extend this product range, allowing brands partners to integrate 
directly or via third parties. 

In addition, as we now have a live feed of global inventory to all websites, the group has been able to extend the length of 
time products are available and merchandised to customers. We call this Endless Aisle which refers to this incredible shopping 
selection our platform is now able to offer consumers.  

Our marketplace operates with customers’ mobile experience at its heart and is also simple and intuitive for vendors to use 
which allows us to efficiently support our brand partners and their sales ambitions.  

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MySale Group Plc 
Strategic report 
30 June 2018 

Increasingly brands are using marketplace solutions to support their international sales as it provides local knowledge, existing 
audiences, and a cost-effective launch in a new territory. Due to the single global platform, our brand partners are able to offer 
their products seamlessly to multiple territories rather than be restricted to a single territory as is common with other platforms. 

Brands and Strategic Partnerships 
Following the notable strategic partnerships launched in FY17 in the period under review the group increased the number of 
brand partners listing on the marketplace platform to 2,000, which has driven the substantial increase in the number of SKU’s 
available to customers.  

The majority of the increased product selection has come from relationships with 3P suppliers, on which the group does not 
take any inventory risk as the terms of business are on a consignment or dropship basis. However, we have also successfully 
increased the proportion of 1P product on our sales channels as this supports product selection, brand curation and overall 
service proposition for customers. This reached 23% of sales during the period and the group expects that this proportion will 
continue to increase again in FY19, with a target to reach 25-30% of the sales mix in the medium-term. 

Whilst the vast majority of goods sold are still done so on a consignment or drop-ship basis, this 1P strategy supports deeper 
relationships with brand partners, slightly higher gross margins and provides our customers with a wider product selection and 
faster delivery times. The group’s 1P activity is focused on staple, high quality branded goods where the data supports strong 
engagement with our customers. This element of our consumer offer is continually improving as it has evolved from a focus 
on off-price inventory to a more customer-led, data-driven and planned retail solution with more continuity lines.  

Our partnerships with flagship retail brands continue to provide a strong endorsement of the group’s capabilities in supporting 
brands in establishing new sales channels as well as in inventory management. The retail landscape is undergoing continued 
structural change and large brands increasingly recognise the benefits that more integrated inventory partnerships can bring 
to their operations.  

The group’s well-established international network, flexible and scalable technology platform and resources in key territories 
make it an ideal partner for international brands and retailers. Our platform allows us to customise our integration with any 
brand, thus delivering a tailored solution to their requirements. 

Operations 
During  the  year,  the  group’s  highly  efficient  platform  processed  record  numbers  of  transactions,  underlining  the  efficient 
processes and systems that the group has in place to support brands and serve customers. On average, over the past 12 
months more than 40,000 new products were launched daily and over 11 million units were shipped in the year. Positively, 
customer returns remain at industry leading levels of just 5% overall.  

The material progress in establishing the marketplace platform has allowed the group to unlock further operational efficiencies 
in  the  period.  For  example,  through  increased  automation,  certain  internal  functions  have  been  downsized  and  in  some 
instances outsourced,  leaving the group  as a  leaner and more focused organisation.   Having bedded  in  the  new platform 
throughout the business during FY18 a comprehensive  cost reduction  programme commenced before the period end, the 
benefits of which will steadily increase across the FY19 financial year. 

Australia & New Zealand (ANZ) 
The group’s largest operating segment had another year of increased revenues, gross profit and customer volumes. Gross 
profit increased by 11% to A$72.9 million (FY17: A$65.7 million) while revenue grew 9% to A$242.4 million (FY17: A$221.5 
million). Gross Margin rose to 30.1% (FY17: 29.7%). 

Our  localised  offer  and  strong  merchandising  continued  to  resonate  with  our  customer  base  in  the  period,  with  a  4% 
improvement in our main customer KPIs of average order value, frequency and basket size.  

The scale of our operations in this region, combined with our strong position in the online retail landscape, represent significant 
strengths and opportunities the group. The group plans to focus on developing these further in the new financial year, actively 
looking to expand the breadth and depth of our online and sales channels in this region, to fully leverage our customer base, 
physical  resource,  buying  power  and  expertise.  These  strengths  will  be  deployed  to  the  benefit  of  both  domestic  and 
international brands using our off-price retail heritage and increasingly the full-price selection our customers seek from us. 

The  group’s retail marketplace  has its  largest presence  in ANZ and  is an opportunity to  significantly  increase the group’s 
addressable market in the region. The group is one of the pre-eminent online retailers in ANZ and has further attractive growth 
possibilities due to both the lower levels of internet penetration, in comparison to territories such as the UK and the USA, and 
this region’s relative lack of off-price retailers.  

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MySale Group Plc
Strategic report
30 June 2018

In ANZ the group has a small network of physical outlets, part of our offline activities, which is used both to clear the group’s 
own surplus inventory and returns via that offline channel. It’s planned that the number of outlets will reduce in FY19 to focus 
this activity into fewer, more profitable, sites. 

In  total  the  outlet  and  wholesale,  which  constitute  our  offline  activities  represented  c  12%  of  revenue  (FY17:  11%).  The 
wholesale  syndication  activity  has  been  very  productive  over  the  last  two  financial  periods  as  it  supported  the  strategic 
initiatives to build partnerships, increase the own-buy (1P) element of the sales mix and prove the group’s marketplace model 
to partners. Having achieved these aims the group plans to reduce the weighting of wholesale syndication activity which shall 
bring a number of its own benefits namely; cost efficiency gains and accretion in the underlying EBITDA margin together with 
a reduction in trade receivable balances with the associated increase in cash inflows. 

South-East Asia 
During the period South-East Asia saw gross profit grow 10% to A$8.9 million (FY17: A$8.1 million) as margin improvement 
was prioritised over revenue growth. Gross Margin increased by 290 bps to 26.7% following a revised pricing policy, while 
revenue remained flat at A$33.4 million (FY17: A$33.8 million). The continued growth in profitability has been driven by the 
group’s localisation plan which ensures that merchandising, pricing, payment and  shipping  solutions are all tailored to the 
needs of local consumers.  

In this region the strategy has been to grow the active customer base, so acquisition marketing is a priority to build gross 
profitability and leverage this increasing scale by using resources more efficiently and achieving lower shipping rates. With a 
more profitable local model now established and an enviable position within the South-East Asian e-commerce market, the 
region is an important element of the group’s long-term profitable growth.  

In the medium to long term this region is anticipated to be increasingly significant as the group grows its customer base and 
demand for branded products, particularly European and USA brands, continues to increase. With a substantial addressable 
population, increasing disposable income, lack of off-price competition and high mobile penetration this region is well served 
by the group’s strong value, branded sales offer and exceptional mobile commerce capability.

Rest of World 
This territory comprises the group’s operations within the UK, which trades predominately under the Cocosa brand and which 
provides customers with compelling value in premium branded products.

The UK had another good year, as gross profit, the group’s priority, increased by 67% to A$3.8 million (FY17: A$2.3 million), 
revenue increased by 26% to A$16.5 million (FY17: A$13.1 million) and gross margins improved. This growth was 
underpinned by increased numbers of active customers which is a key objective for the group in newer territories.

These are encouraging results and position the business for further growth in FY19 and beyond. While this region currently 
represents a relatively small part of the group’s overall activities,  we operates in the UK’s large and well developed online 
marketplace where engaged and active consumers can be acquired successfully and cost effectively.  

The group has a material presence in the UK as it is an important centre for the group’s product sourcing team for both UK 
and European brands. Brands from these territories, along with USA, have grown their weighting within group revenues over 
the past few years and now account for over half of our worldwide revenue. 

Outlook 
The group had an excellent year to 30 June 2018, with significant growth in profitability and good progress against our strategic 
goals, which we aim to build upon in the current year. 

In the new financial year, we plan to focus on leveraging new opportunities in ANZ region, which remains our largest operating 
territory and has the most powerful marketing, logistics and staffing resources of the group. These will be deployed to the 
benefit  of  both  domestic  and  international  brands  using  our  off-price  retail  heritage  and  the  full-price  selection  that  our 
customers increasingly seek from us.

At the same time we plan to reduce our offline activities in the current year, given significant progress against our strategic 
aims of increasing the own-buy element of our  sales mix  and  proving our marketplace model to partners. As a  result, we 
expect revenues to be broadly level year on  year, with  growth  in core online revenues offsetting this planned reduction  in 
offline. We anticipate, however, that this, along with the full deployment of our technology platform, will bring significant cost 
efficiency gains and accretion in the underlying EBITDA margin.

While it is early in the current year, and our peak trading period lies ahead, trading to date has been in line with expectations 
and the board expects that underlying EBITDA for the year will be in line with market forecasts with an overall heavier second 
half weighting. 

8

MySale Group Plc 
Strategic report 
30 June 2018 

_____________________________ 
Carl Jackson 
Chief Executive Officer 
8 October 2018 

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MySale Group Plc
Strategic report
30 June 2018

4. Financial review by the Chief Financial Officer

Revenue and Gross Profit
For the year ended 30 June 2018 group revenue increased by 9% to A$292.2 million (FY17: A$268.3 million) and gross profit 
increased faster, by 13%, to reach A$85.7 million (FY17: A$76.0 million). This improved performance came as a direct result 
of the strategic plan implemented by the group in 2015.

Operating Expenses 
The increase in activity and gross profit resulted in underlying operating expenses of A$73.9 million (FY17: A$67.4 million) in
the year. During the year the group increased staff resources in a number of operational departments to support further growth 
and ensure the group delivers outstanding service to its customers.  

Profit/Loss before Tax 
The underlying profit before tax for the year increased 50% A$4.9 million (FY17: A$3.3 million) and the reported loss before 
tax for the period is A$1.7 million (FY17: A$1.5 million).  This reported loss is after the inclusion of a number of one-off and 
non-cash items which are shown in more detail below  and in note 6 to the financial statements in order to provide greater 
insight as to the underlying profitability of the group.

Profit/Loss after Tax and earnings per share 
The underlying profit after tax for the year increased 70% to is A$6.6 million (FY17: A$3.9 million) and the reported loss after 
tax for the period is $A0.1 million (FY17: A$1.0 million).  This reported loss is after the inclusion of a number of one-off and 
non-cash items which are shown in more detail below  and in note 6 to the financial statements in order to provide greater 
insight as to the underlying profitability of the group.

Note 35 shows the detailed calculations of basic earnings per share for the financial year which increased by 70% to 4.3 cents
per share (FY16: 2.5 cents) on an underlying basis and was 0.03 cents loss (FY17: 0.65 cents loss) on a reported basis. 

Taxation
The group has recorded a tax benefit of A$1.6 million for the year (FY17: A$0.6 million) which diverges from the group’s long 
term guidance of an effective tax rate of approximately 30%. This divergence arises due to various tax adjustments and timing
differences. Full details are provided in note 9 to the financial statements. The group has total tax losses of A$32.4 million
(FY17: A$30 million) with the majority located in Australia. The entire tax loss has been recognised with the provision of a
deferred tax asset of A$12.1 million (FY17: A$10.5 million). 

Balance Sheet, Cash and Working Capital 
The group’s closing cash balance was A$6.8 million (FY17: A$19.0 million) and the net debt balance was A$6.2 million (FY17:
A$8.9 million net cash), well within the group’s banking facilities.

The  closing  cash  balance  for  the  year, which  is  lower  than  anticipated,  reflects  a  number  of  significant, temporary  working 
capital  outflows  which  occurred  towards  the  end  of  the  financial  year  which  will  reverse  in  the  current  financial  period, 
together  with  one-off  expenditure  associated  with  a  prospective  acquisition  transaction,  further  details  of  which  are  shown 
below. The working  capital  impact  is  predominantly  seen  by  the  increase  in  trade  receivables  to  A$29.9  million  (FY17: A
$17.0 million) which will reverse in FY19 and thus net cash balances shall increase and are expected to be positive at the end 
of the current year. 

The group’s  strategic plan allows for  selective  investment into inventory balances and other working capital deployments to 
ensure  the  group  is  able  to  take  advantage  of  commercially  beneficial  purchasing  opportunities.  A  number  of  purchasing 
opportunities arose towards the end of the financial year and inventory was acquired and part re-sold, on a wholesale basis. 

In  the  past  two  financial  years  the  trade  receivables  balance  has  built  up  as  the  group’s  offline  activities,  particularly 
wholesale  syndication,  increased.  However,  now  that  key  objectives,  of  building  partner  relationships  and  proving  the 
marketplace  capability,  have  been  achieved,  the  forward  strategy  is  to  reduce  that  offline  wholesale  activity  which  shall 
deliver a steady reduction in trade receivables and in turn steady increase in cash inflows.

Capital expenditure increased, as planned, as the group invested principally in the development of its proprietary technology 
platform together with expenditure related to property and equipment upgrades. Total capital expenditure was A$9.1 million 
(FY17: A$8.5 million).

Banking Facilities 
The group’s cash balances are held principally with HSBC with whom the group currently has trade finance multi option debt 
facilities of A$28.1 million. All facilities are renewed on an annual basis.  

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Underlying Basis
As noted above the group manages its operations by looking at the underlying EBITDA which excludes the impact of a number 
of one-off and non-cash items of a non-trading nature as this, in the Board’s opinion, provides a more representative measure 
of the group’s performance. A reconciliation between reported profit before tax and underlying EBITDA is included at note 6 
to the financial statements and outlined below.

A$ million

Reported EBITDA

Share based payments

Discontinued activities

One-off costs

Unrealised foreign exchange loss

Underlying EBITDA

Depreciation & Amortisation

Net interest expense

Underlying profit before tax

FY18

FY17

5.1

0.9

0.2

3.6

2.0

6.7

11.8

6.6

0.3

4.9

3.8

1.1

0.3

2.4

1.0

4.8

8.7

5.3

0.1

3.3

Included within one-off items are items of a non-trading, non-recurring nature such as acquisition expenses, reorganisation 
costs, charges  arising from  system migration  and  other costs. The principle  items  in the  year  under review include A$1.4 
million of costs associated with the acquisition and subsequent reorganisation of Identity Direct as previously announced and 
A$2.0 million of costs associated with potential acquisition transactions which did not conclude. 

Whilst it is disappointing to incur costs on projects which do not conclude the group has identified key strategic and commercial 
benefits that can be derived from increasing the scale of the business and continues to evaluate acquisition opportunities. 

Key Performance Indicators
The group manages its operations through the use of a number of key performance indicators (KPI’s) such as revenue,
revenue growth, gross margin percentage, average order value (AOV), frequency of customer purchase, items in customer
basket, average revenue per active customer (RPAC), and underlying EBITDA.

_____________________________
Andrew Dingle
Chief Financial Officer
8 October 2018

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5. Principal risks and uncertainties

The management of the business and the execution of the group’s growth strategies are subject to a number of risks which 
could adversely affect the group’s future development. The following is not an exhaustive list or explanation of all risks and
uncertainties associated with the group, but those considered by management to be the principal risks:

Membership base
The group needs to attract new ‘active’ members, in sufficient numbers, especially in markets where the group already has a 
degree of market penetration, such as Australia and New Zealand (‘ANZ’). In order to expand its membership base, the group 
is appealing to members who  have  historically  used other methods to  purchase  products,  such as  in-store,  retailers’ own 
websites or the websites of the group’s competitors. The ‘flash sale’ model operated by the group needs to continue to be 
successful. The group’s strategies require existing members to make repeat purchases from the group. The group’s current 
‘lapsed  client  strategy’  uses  personalised  emails,  vouchers  and  prompting  emails  to  attempt  to  re-engage  members  to 
purchase product regularly. If these strategies fail, the group’s membership base may be reduced which could have an adverse 
effect on the group’s operating results and financial condition.

Cost efficiencies 
The group targets a ‘cost per acquisition’ (‘CPA’) that is acceptable based on the expected member value and the group’s 
likelihood  of  recovering  the  acquisition  costs.  Increasing  the  group’s  membership  base  is  necessary  to  avoid  the  group 
incurring  significantly  higher marketing expenses and as a result,  higher CPA, which could  have  an adverse effect on the 
group’s operating results and financial condition.

Strategies and expansion plans 
The group’s  strategies  and expansion plans, particularly into  new geographies, may result  in  unforeseen costs  or require 
significant  management  attention  or  resources.  The  group  may  not  perform  to  expectations  and,  in  the  case  of  new 
geographies, prove to be unsuccessful. In new markets, the group is required to develop banking and merchant solutions, 
delivery  solutions  and  expand  its  infrastructure  of  people  and  information  systems  and  train  and  manage  its  expanding 
employee base. In new jurisdictions, the group may compete with companies already operating in the relevant market, and 
these  companies  may understand  the  local  market  better  than  the  group.  Unsuccessful  attempts  at  expansion  into  new 
jurisdictions could damage the group’s reputation, incur significant unanticipated costs and as a result, adversely affect the
group’s business, prospects, operating results and financial condition.

Product inventory 
The  group  requires  a  continuous  source  of  inventory,  from  existing  suppliers  or  new  suppliers,  at  appropriate  prices,  on 
appropriate terms, in a timely manner and/or in sufficient volume. A key driver for the group’s success is its ability to source 
product from a wide variety of brands, styles, categories and product types at discounted prices. The group does not have 
contractual assurances of continued supply, pricing or access to new products from existing suppliers. However, the group 
maintains strong relationships with suppliers and provide them with an effective mechanism to distribute their products. To 
maintain its reputation, the group depends on suppliers to provide high quality, genuine, product merchandise that meets with 
members’  expectations.  If  the  group  is  unable  to  continue  to  source  such  products,  member  engagement  and  purchases 
would  likely  reduce  while  costs  increase  and  as  a  result,  the  group’s  operating  results  and  financial  condition  could  be 
adversely affected.

Growth in e-commerce and flash sales
The business of selling products over the internet, particularly on the flash sale model, is dynamic and relatively new. The 
market segment for the flash sale model has grown significantly, and this growth may not be sustainable. If members cease 
to find the flash sale model shopping experience fun, entertaining and good value, or otherwise lose interest in shopping in 
this manner, the group’s member base and buying patterns may decline and could negatively affect net sales and have an 
adverse effect on the group’s operating results and financial condition.

Global economy
The group’s performance is subject to global economic conditions. Deterioration in these conditions may reduce consumer 
spending, particularly on discretionary items, which includes the group’s merchandise. Adverse economic changes in any of 
the regions in which the group sells its products could reduce consumer confidence and could negatively affect net sales and 
have an adverse effect on the group’s operating results and financial condition.

Technology and emails
The group’s Information Technology (‘IT’) systems are integral to its operations. The technology supports the group’s websites
and  mobile  applications,  logistics  management,  product  information  management,  administration  management  systems, 
security systems and third-party data centre hosting facilities. If the IT systems do not function properly there could be system 
disruptions, corruptions in databases or other electronic information, delays in sales events, delays in transaction processing, 

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website slowdown or unavailability, loss of data or the inability to accept and fulfil member orders which, if sustained or regular, 
could adversely affect the group’s business, operating results and financial condition. 

The group’s business is highly dependent on engaging with members via daily emails and other messaging services. These 
inform members of the day’s sales events, prompting them to visit the relevant website or mobile application and purchase 
products. The group relies on the successful delivery of emails or other messages to members and also that members actually 
open and read the emails. Webmail prioritisation, ‘spam’ and blocking filters and local laws on sending emails could affect the 
group’s business, prospects, operating results and financial condition.

Unauthorised access to customer database, either from external attack or internal control weaknesses, could lead to 
reputational damage, compliance issues, substantial regulatory fines and loss of customer confidence. The company has 
implemented a disaster recovery plan and cyber insurance to support the business in the event of an incident occurring.  

Competition
Competitive pressures, changes in product and fashion and hence consumer demand are continuing risks which could result 
in the loss of sales. The group manages this risk by the continuous sourcing of new products, adding new sales categories 
and marketing to stimulate member interest and by maintaining strong relationships with its members. 

The group does not take delivery of products from a large number of suppliers until after it has been ordered by members and 
therefore delivery times may be longer than some other competitors. If the group seeks to decrease delivery times in order to 
tackle the competition and meet member demand, additional shipping costs are likely to be incurred. These costs may not be 
able to be passed on in full or at all to members. Alternatively, the group may be required to change its operations to carry 
additional inventory and face additional inventory risk.  

Logistics and distribution networks 
The group uses third-party logistics providers to manage, process and ship product between group locations and directly to 
members. There is a risk that the group may experience network interruptions (including third parties’ delivery services) which 
may prevent the timely or proper delivery of products. These could damage the group’s reputation, deter repeat customers, 
deter suppliers from dealing with the group and adversely affect its business, operating results and financial condition. 

Loss of people 
The group’s senior executive team is instrumental in implementing the group’s business  strategies and executing business 
plans which support the business operations and growth. The sourcing teams have strong supplier relationships which are 
central to the group’s ability to source discounted, quality products. Service agreements are in place and the risk of the loss 
of  key  personnel  is  mitigated  by  regular  reviews  of  remuneration  packages  (including  long  term  incentive  schemes)  and 
succession planning within the team. 

Trademarks and brand reputation
Maintaining and enhancing the brand is critical to the group’s strategies going forward. If the group fails to meet member (and 
supplier) expectations, receives negative publicity or unfavourable member reviews and complaints on social media platforms, 
these could damage the brand and reduce consumer use of the group’s websites and mobile applications. If the group fails to 
maintain the brand or if excessive expenses are incurred in this effort, the group’s business, operating results and financial
condition may be materially and adversely affected. As with all brands, the group is exposed to risk from unauthorised use of 
the group’s trademarks and other intellectual property. Any infringement could lead to a loss in profits and have a negative 
impact on image and continued success. Trademarks are registered and where any infringements are identified, appropriate 
legal action is taken. 

Changes in indirect tax rules 
Changes in local indirect tax, such as sales taxes, good and services tax and value-added taxes, and duty treatment in any 
of the markets in which the group operates could have an impact on the sales of products in those markets. Such changes 
could reduce the attractiveness of the group’s sales offering and have a material and adverse effect on the group’s financial
condition and financial results. 

Cash 
The  management  of  the  group’s  cash  is  of  fundamental  importance.  The  group  maintains  all  cash  balances  with  large, 
appropriately capitalised, international financial institutions and seeks any necessary credit facilities from these institutions. 
The group relies on access to its cash and credit facilities in order to trade successfully and restrictions to such access could 
have a material and adverse effect on the group’s financial condition and financial results.

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6. Corporate social responsibilities

The  group’s  approach  is  to  make  a  positive  difference  to  the  people,  environment  and  communities  in  which  it  works. 
Examples include  engaging  not-for-profit  employment  agencies,  to  motivate  and  upskill  the  local  unemployed  community 
to  sustain  employment  with  the  group  and  investing  in  warehousing  training  programs  such  as  a  Certificate  3  in 
Warehousing  and Logistics for the group’s Australian staff. To reduce waste and the impact on the environment the group 
does not put copies of customer invoices in its parcels, but rather provide them online. 

7.  People

Equal opportunity 
The group is committed to an active equal opportunities policy. It is the group’s policy to promote an environment free from 
discrimination, harassment and victimisation, where everyone receives equal treatment regardless of gender, colour, ethnic 
or national origin, disability, age, marital status, sexual orientation or religion. Employment practices are applied which 
are fair, equitable and consistent with the skills and abilities of the employees and the needs of the group.

Disabled employees
Applications for employment by disabled persons are always fully considered, bearing in mind the aptitudes of the applicant 
concerned. In the event of members of staff becoming disabled, every effort is made to ensure that their employment with the
group continues and that appropriate re-training is arranged. It is the policy of the group that the training, career
development and promotion of disabled persons should, as far as possible, be identical with that of other employees.

Employee consultation
The group places considerable value on the involvement of its employees and has a practice of keeping them informed on 
matters affecting them as employees and on the  various factors affecting the performance of the group, which is achieved 
through formal and informal meetings. Employee representatives are consulted regularly on a wide range of matters affecting
their current and future interests.

8.  Corporate governance

Introduction

High standards of corporate governance are a key priority for the Board of MySale Group plc and, in line with the London 
Stock Exchange’s requirement that AIM-listed companies adopt and comply with a recognised corporate governance code, 
the Board  applies the principles of the 2018 Quoted Companies Alliance Corporate Governance Code (the “QCA Code”), 
where they consider it appropriate, as the basis of the group’s governance framework. It is the responsibility of the Board to 
ensure that the group is managed for the long-term benefit of all shareholders and stakeholders, with effective and efficient 
decision-making. Corporate governance is an important aspect of this, reducing risk and adding value to the business.

The Board acknowledge the importance of the QCA Code’s aims that ‘’Companies need to deliver growth in long-term shareholder 
value. This requires an efficient, effective and dynamic management framework and should be accompanied by good communication which 
helps to promote confidence and trust’’ and the ten principles of corporate governance set out in that Code. The group’s current 
approach to complying, as appropriate, with those principles is set out below.

Quoted Company Alliance Corporate Governance Code Principles

Deliver Growth

1.

Establish a strategy and business model which promote long-term value for shareholders

MySale Group Plc has an established strategy to deploy its international ecommerce platform to connect brand partners with 
consumers. This strategy has delivered increased revenue and underlying EBITDA in each of the last three years. 

The Board has identified the tactics that it believes will support the strategic aims and improve the group’s performance;

Leverage market leading position in ANZ

•
• Utilise technology to improve customer experience and business efficiency
•
Build international brand partnerships to provide a wide product selection
•
Selective M&A where and when appropriate to expand the business model

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A fuller explanation of how the strategy and business model are executed is contained in the Annual Report and presentation 
which are available to download from the group website www.mysalegroup.com.

2.

Seek to understand and meet shareholder needs and expectations

The company recognises the importance of engaging with its shareholders and reports formally to them when its full-year and 
half-year results are published. At the same time, Executive  directors present the results to institutional investors, analysts 
and the media. The Non-executive directors are available to discuss any matter stakeholders might wish to raise, and the 
Chairman and independent Non-executive directors attend meetings with investors and analysts as required.

The Chief Executive Officer provides the Board with a summary of the content of any engagement the Executive  directors 
have had with investors to ensure that major shareholders’ views are communicated to the Board as a whole. The Board is 
also provided with brokers’ and analysts’ reports when published. This process enables the Chairman and the other Non-
Executive director to be kept informed of major shareholders’ opinions on strategy and governance, and for them to understand 
any issues or concerns.

Shareholders are encouraged to attend the annual general meeting at which the group’s activities and results are considered, 
and questions answered by the directors. General information about the group is also available on the company’s website. 
This includes an overview of activities of the group and details of all recent regulatory announcements

The group maintains a dedicated email address at shareholder.notifications@mysale.com which investors may use to contact 
the company which, together with the group’s address, are prominently displayed on the group’s website. Investors may also 
make  contact  requests  through  the  Company’s  Nominated  Advisor  and  Joint  Broker,  Zeus  Capital  and Joint  Broker  N+1 
Singer.

3.

Take into account wider stakeholder and social responsibilities and their implications for long-term success

In  addition  to  its  shareholders,  the  company  believes  its  main  stakeholder  groups  are  its  employees,  customers,  brand
partners, suppliers and relevant statutory authorities in its areas of operation.

The group recognises the increasing importance of corporate social responsibility and endeavours to take it into account when 
operating its business in the interests of its stakeholders, including its investors, employees, customers, suppliers, business 
partners and the communities where it conducts its activities.

The group believes that having empowered and responsible employees who display sound judgment and awareness of the 
consequences  of  their  decisions  or  actions,  and  who  act  in  an  ethical  and  responsible  way,  is  key  to  the  success  of  the 
business.

The operation of a profitable business is a priority which in turn means investing for growth and operating in a sustainable
manner. The group has therefore adopted core principles which provide a framework to operating with integrity and respect 
for all stakeholders. 

The group aims to conduct its business with integrity, respecting the different cultures and the dignity and rights of individuals 
in the countries where it operates. The group recognises the obligation to promote universal respect for and observance of 
human rights and fundamental freedoms for all, without distinction as to race, religion, gender, language or disability and these 
are codified within the operational documents and procedures of the group.

The group has the aim that communities in which it operates should benefit directly from its presence through the wealth and 
jobs created, and the investment of its time and money in the community.

Health and safety

The  directors  are  committed  to  ensuring  the  highest  standards  of  health  and  safety,  both  for  employees  and  for  the 
communities within which the group operates. The group’s Chief Executive Officer is the person with overall responsibility for 
health and safety matters.

The group seeks to meet legal requirements aimed at providing a healthy and secure working environment to all employees 
and  understands that  successful  health and  safety management involves  integrating  sound principles and practice into its 

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day-to-day management  arrangements and requires  the collaborative effort of all employees. All employees  are positively 
encouraged to be involved in consultation and communication on health and safety matters that affect their work.

Environment

The directors are committed to minimising the impact of the group’s operations on the environment. The  group recognises 
that its business activities have an influence on the local, regional and global environment and accepts that it has a duty t o
carry  these  out  in  an  environmentally  responsible  manner.  It  is  the  group’s  policy  to  endeavour  to  meet  relevant  legal 
requirements and codes of practice on environmental issues so as to ensure that any adverse effects on the environment are 
minimised. 

Consumer

The group has deployed policies and procedures to ensure its compliance with consumer laws and regulations within each 
jurisdiction of operation. These policies and procedures and reviewed by external experts on a regular basis. 

4.

Embed effective risk management, considering both opportunities and threats, throughout the organisation

The Board has overall responsibility for the group’s internal control systems and for monitoring their effectiveness. The Board, 
with the assistance of the Audit Committee, maintains a system of internal controls to safeguard shareholders’ investment and 
the group’s assets, and has established principles and a continuous process for identifying, evaluating and managing the risks 
the group faces.

Further details of the principal risks faced by the group and how they are mitigated are contained on pages 12 and 13 of this 
report.

The Board considers risk to the business on an ongoing basis and the group formally reviews and documents the principal 
risks  at  least annually. Both the Board  and  senior management are responsible for  reviewing and evaluating risk and the 
Executive directors meet on a regular basis to review ongoing trading performance, discuss budgets and forecasts and any 
new risks associated with ongoing trading, the outcome of which is reported to the Board.

The Board, via delegated authority to the Audit Committee, is also responsible for the group’s system of internal control and
for reviewing its effectiveness. Such a system is designed to manage rather than eliminate the risk of failure to achieve the 
group’s business objectives and can only provide reasonable and not absolute assurance against material misstatement or 
loss. The agreed processes include comprehensive budgeting systems with an annual budget approved by the Board, monthly 
consideration of actual operational  results compared with budgets, forecasts and regular review by the Board of year end 
forecasts.

Maintain a dynamic management framework

5.

Maintain the Board as a well-functioning, balanced team led by the chair

The Chairman is responsible for leadership of the Board, ensuring its effectiveness on all aspects of its role, setting its agenda 
and  ensuring  that  the  directors  receive  accurate,  timely  and  clear  information.  The  Chairman  also  ensures  effective 
communication with shareholders and facilitates the effective contribution of the other Non-executive director. The group is 
satisfied that the current Board is sufficiently resourced to discharge its governance obligations on behalf of all stakeholders 
and will consider the requirement for additional Non- executive directors as the company fulfils its growth objectives.

To  enable  the  Board  to  discharge  its  duties,  all  directors  receive  appropriate  and  timely  information.  Briefing  papers  are 
distributed to all directors in advance of Board and Committee meetings. All directors have access to the advice and services 
of the Chief Financial Officer, who is responsible for ensuring that the Board procedures are followed, and that applicable 
rules and regulations are complied with. In addition, procedures are in place to enable the  directors to obtain independent 
professional advice, at the group’s expense, if necessary. 

The Board is responsible to the shareholders and sets the group’s strategy for achieving long-term success. It is ultimately 
responsible for the management, governance, controls, risk management, direction and performance of the  group. Further 
details of the composition of the Board and Committee are set out on page 18 of this report. 

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6.

Ensure that between them the directors have the necessary up-to-date experience, skills and capabilities

The Board currently comprises three Executive and three Non-executive directors with an appropriate balance of the retail 
and online sectors, financial and public market skills and experience. The skills and experience of the Board are set out in 
their biographies on pages 23 and 24 of this report. The experience and knowledge of each of the  directors gives them the 
ability to constructively challenge the strategy and to scrutinise performance. The Board also has access to external advisors 
where necessary.

Throughout their period in office the directors are continually updated on the group’s business, the industry and competitive 
environment  in which it operates, corporate  social responsibility matters and  other changes  affecting the  group  by written 
briefings and meetings with senior executives. Advisors provide updates on changes to the legal and governance requirements 
of the group, and directors, on an ongoing and timely basis.

7.

Evaluate board performance based on clear and relevant objectives, seeking continuous improvement

The performance of the Board, its Committees and that of the individual directors is monitored by the Chairman on an ongoing 
basis. In addition, the executive directors are subject to an annual review process. 

8.

Promote a corporate culture that is based on ethical values and behaviours

The group adopts a policy of equal opportunities in the recruitment and engagement of staff as well as during the course of 
their employment. It endeavours to promote the best use of its human resources on the basis of individual skills and experience 
matched against those required for the work to be performed.

The group recognises the importance of investing in its employees and, as such, the group provides opportunities for training 
and personal development and encourages the involvement of employees in the planning and direction of their work. These 
values are applied regardless of age, race, religion, gender, sexual orientation or disability.

The group is committed to an active equal opportunities policy. It is the group’s policy to promote an environment free from 
discrimination, harassment and victimisation, where everyone receives equal treatment regardless of gender, colour, ethnic 
or national origin, disability, age, marital status, sexual orientation or religion. Employment practices are applied which are 
fair, equitable and consistent with the skills and abilities of the employees and the needs of the group.

The group recognises that commercial success depends on the full commitment of all its employees and commits to respecting 
their human rights, to provide them with favourable working conditions that are free from unnecessary risk and to maintain fair 
and competitive terms and conditions of service at all times.

The group places considerable value on the involvement of its employees and has a practice of keeping them informed on 
matters affecting them as employees and on the various factors affecting the performance of the group, which is achieved 
through formal and informal meetings. Employee representatives are consulted regularly on a wide range of matters affecting 
their current and future interests. 

9.

Maintain governance structures and processes that are fit for purpose and support good decision-making by
the board

The Chairman, Iain McDonald, is responsible for leadership of the Board, ensuring its effectiveness on all aspects of its role, 
setting its agenda and ensuring that the directors receive accurate, timely and clear information. The Chairman also ensures 
effective communication with shareholders and facilitates the effective contribution of the other Non-executive directors. The 
Chief Executive Officer, Carl Jackson, is responsible for the operational management of the group and the implementation of 
Board strategy and policy. By dividing responsibilities in this way, no one individual has unfettered powers of decision-making.

There is a schedule of matters reserved for decision by the board which enables the Board to provide leadership and ensure 
effectiveness.  Such  matters  include  business  strategy  and  management,  financial  reporting  (including  the  approval  of  the 
annual budget), group policies, corporate governance matters, major capital expenditure projects, materials acquisitions and 
divestments and the establishment and monitoring of internal controls.

The appropriateness of the Board’s composition and corporate governance structures are reviewed through the ongoing Board 
evaluation process and on an ad hoc basis by the Chairman together with the other directors, and these will evolve in parallel 
with the group’s objectives, strategy and business model as the group develops.

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Board Committees 

The Board has established Audit and Remuneration Committees.

The Audit Committee has the primary responsibility for monitoring the adequacy and effectiveness of the group’s systems of 
internal financial control and risk management, ensuring that the financial performance of the group is properly measured and 
reported  on,  reviewing  and  challenging  reports  from  management  and  the  external  auditor  relating  to  the  company’s 
accounting and internal controls and appraising the need for an internal audit function, in all cases having due regard to the 
interests of shareholders. The full terms of reference of the Audit Committee are available on the company’s website.

The members of the Audit Committee are:

Charles Butler
David Mortimer AO

Chair
Member

The Chief Financial Officer has a standing invitation to attend all meetings of the Audit Committee. The remaining executive 
directors, other members of the senior management team or the company advisors or the independent Auditors may be invited 
to attend all or part of any Audit Committee meeting, where appropriate, and minutes of meetings are circulated to all Board 
members, unless it would be inappropriate to do so.

The Remuneration Committee is responsible for reviewing the performance of the executive directors and for determining the 
terms and conditions of their employment, level of remuneration including short-term and long-term incentives, having due 
regard to the interest of shareholders in all matters. The full terms of reference of the Remuneration Committee are available 
on the company’s website.

Details on the structure of the company’s remuneration policy and the emoluments paid to the Board members during the 
financial year are set out on pages 19 to 22 of this report.

The members of the Remuneration Committee are:

Iain McDonald
David Mortimer AO

Chair
Member

The  executive  directors,  head  of  human  relations  or  the  company’s  advisers  may  be  invited  to  attend  all  or  part  of  any 
Remuneration Committee meeting, where required, and minutes of meetings are circulated to all Board members, unless it 
would be inappropriate to do so.

Build Trust

10. Communicate how the company is governed and is performing

The group formally reports its performance to all stakeholders with the publication of full year and half-year results. These 
publications are supplemented by three regular trading updates each year together with any ad hoc announcement required 
in order to ensure appropriate market sensitive information is available to all interested parties. 

The company holds and Annual General Meeting each year at which a trading update is provided and shareholders and 
encouraged to participate. The results of the resolutions voted upon at the Annual General Meeting are formally published. 

The  Board  maintains  a  healthy  dialogue  with  all  its  stakeholders.  Throughout  the  course  of  the  financial  year  the  Board 
communicates with shareholders directly and uses external advisors to canvass shareholders on any views, concerns and 
expectations they may wish to express indirectly.

By Order of the Board.

_____________________________
Iain McDonald 
Chairman
8 October 2018

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High standards of corporate governance are a key priority for the Board of MySale Group plc and, in line with the London 
Stock Exchange’s requirement that AIM-listed companies adopt and comply with a recognised corporate governance code, 
the Board  applies the principles of the 2018 Quoted Companies Alliance Corporate Governance Code (the “QCA Code”), 
where they consider it appropriate, as the basis of the group’s governance framework. It is the responsibility of the Board to 
ensure that the group is managed for the long-term benefit of all shareholders and stakeholders, with effective and efficient 
decision-making. Corporate governance is an important aspect of this, reducing risk and adding value to the business. 

The Board of Directors 
During the financial year ended 30 June 2018 and as at the date of approval of these financial statements, the Board consisted 
of six directors as  shown below.  Charles Butler  was appointed as a Non-Executive Director on 23 October 2017. All  non-
executive  directors  are  considered  independent  under  the  criteria  identified  in  the  QCA  Code  and  together  they  bring 
considerable knowledge, skills and experience to the Board and its deliberations. The members of the Board are: 

Iain McDonald   
David Mortimer AO 
Charles Butler 
Jamie Jackson   
Carl Jackson 
Andrew Dingle   

Independent Non-Executive Chairman  
Independent Non-Executive Director 
Independent Non-Executive Director 
Executive Director and Vice Chairman 
Executive Director and Chief Executive Officer 
Executive Director and Chief Financial Officer 

Biographies  for  each  of  the  current  directors  are  set  out  in  the  Directors’  report  under  ‘Information  on  directors  and  their 
interests’.  

Schedule of matters reserved specifically for the Board include:  
•  overall business strategy of the group;  
• 
• 

review of key operational and commercial matters; 
review  of  key  financial  matters,  including  changes  to  the  group’s  capital  structure,  borrowing  facilities,  acquisitions, 
disposals and material capital expenditure; 

•  membership of the Board and its standing Committees, including delegation of authority to the Audit and Remuneration 

Committees; 

•  approval  of  full  year  and  half-year  financial  statements  and  any  interim  management  statements  or  other  financial 

disclosures;  
• 
regulatory and shareholder communications; and 
•  appointment and performance review of key advisors.  

The Board meets formally on a regular basis to consider strategy, performance and the framework of internal controls. Prior 
to  each  meeting,  all  directors  receive  appropriate  and  timely  information  including  briefing  papers  which  enable  them  to 
discharge their duties. Directors  have access to the advice and services of the  company secretary and external  legal and 
financial advisers who together provide guidance and confirmation that Board procedures are followed and applicable rules 
and  regulations  are  complied  with.  With  the  prior  approval  of  the  chairman,  directors  are  able  to  obtain  independent 
professional advice in the furtherance of their duties, at the company’s expense.  

Details of the service contracts of the executive directors and the letters of appointment of the non-executive directors are set 
out in the Directors’ remuneration report. 

In order to facilitate the business of the company, and in line with the recommendations of the QCA Code, the Board has 
delegated certain of its responsibilities to the Audit Committee or Remuneration Committee, as appropriate. 

Audit Committee 
The Audit Committee has the primary responsibility for monitoring the adequacy and effectiveness of the group’s systems of 
internal financial control and risk management, ensuring that the financial performance of the group is properly measured and 
reported  on,  reviewing  and  challenging  reports  from  management  and  the  external  auditor  relating  to  the  company’s 
accounting and internal controls and appraising the need for an internal audit function, in all cases having due regard to the 
interests of shareholders. The full terms of reference of the Audit Committee are available on the company’s website. Charles 
Butler replaced Iain McDonald as Chair of the Audit Committee on 25 June 2018. 

The members of the Audit Committee are: 
David Mortimer AO 
Charles Butler 

Member 
Chair 

19 

 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
MySale Group Plc 
Directors' remuneration report 
30 June 2018 

The Audit Committee met three times during the financial year.  

The Chief Financial Officer has a standing invitation to attend all meetings of the Audit Committee. The remaining executive 
directors, other members of the senior management team or the company advisors or the independent Auditors may be invited 
to attend all or part of any Audit Committee meeting, where appropriate, and minutes of meetings are circulated to all Board 
members, unless it would be inappropriate to do so. 

Remuneration Committee 
The Remuneration Committee is responsible for reviewing the performance of the executive directors and for determining the 
terms and conditions of their employment, level of remuneration including short-term and long-term incentives, having due 
regard to the interest of shareholders in all matters. The full terms of reference of the Remuneration Committee are available 
on the company’s website. 

Details on the structure of the company’s remuneration policy and the emoluments paid to the Board members during the 
financial year are set out in the Directors’ remuneration report.  

The members of the Remuneration Committee are: 

Iain McDonald   
David Mortimer AO 

Chair 
Member 

The Remuneration Committee met once during the financial year.  

The  executive  directors,  head  of  human  relations  or  the  company’s  advisers  may  be  invited  to  attend  all  or  part  of  any 
Remuneration Committee meeting, where required, and minutes of meetings are circulated to all Board members, unless it 
would be inappropriate to do so. 

Internal financial controls 
The  Board  place  considerable  importance  on  maintaining  full  control  and  direction  over  appropriate  strategic,  financial, 
organisational and compliance issues, and have in place an organisational structure with formally defined lines of responsibility 
and  delegation of authority. There are established procedures for planning, capital expenditure,  information  and  reporting 
systems and for monitoring the group’s business and its performance. Adherence to specified procedures is required at all 
times and the Board actively promotes a culture of quality and integrity.  Compliance  is monitored by the  Audit Committee 
which, in turn, reports its findings to the Board. 

The Board, via delegated authority to the Audit Committee, is also responsible for the group’s system of internal control and 
for reviewing its effectiveness. Such a system is designed to manage rather than eliminate the risk of failure to achieve the 
group’s business objectives and can only provide reasonable and not absolute assurance against material misstatement or 
loss. The agreed processes include comprehensive budgeting systems with an annual budget approved by the Board, monthly 
consideration of actual operational  results compared with budgets, forecasts and regular review by the Board of year end 
forecasts. The Board reports to shareholders half‑yearly. 

The group’s control systems address key business and financial risks. Matters arising are reviewed on a regular basis. 

As the company is listed on the Alternative Investment Market (‘AIM’), it is not required to prepare a Directors’ remuneration 
report. The following narrative disclosures are prepared on a voluntary basis for the group and are not subject to audit, unless 
otherwise specified. 

Principles used to determine the nature and amount of remuneration 
The objective of the group's remuneration framework is to ensure reward for performance is competitive and appropriate for 
the results delivered. The framework aligns  the remuneration for executive  directors and  key  senior management  with the 
achievement of strategic objectives and the creation of value for shareholders. The Board of Directors ('the Board') ensures 
that the remuneration for executive directors and key senior management satisfies the following key criteria for good reward 
governance practices: 
• 
•  aligns executive compensation with company performance and shareholder return; and 
• 

is competitive and is acceptable to shareholders; 

is transparent. 

The Remuneration Committee, as detailed in the Corporate governance, is responsible for reviewing the performance of the 
executive directors and senior employees of the group and for determining the terms and conditions of their employment, level 
of remuneration including short-term and long-term incentives, having due regard to the interest of shareholders in all matters.  
The number of times the Remuneration Committee met is also detailed in the Corporate Governance section.  

20 

 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
MySale Group Plc
Directors' remuneration report
30 June 2018

Remuneration of directors
The fees payable to the directors shall not exceed an aggregate amount of £1,500,000 per annum or such greater amount as 
shall be determined by the company’s shareholders by ordinary resolution. This is distinct from any salary, remuneration or 
other amounts which may be payable to the directors.

The directors are entitled,  under the Articles, to be paid all  reasonable expenses as  they may properly  incur  in  attending 
meetings of the directors, committee meetings of the directors, shareholders meetings, or otherwise in connection with the 
discharge of their duties.

Executive directors’ remuneration 
The group’s remuneration policy for executive directors considers a number of factors and is designed to:
•

have regard to the director’s experience and the nature and complexity of their work in order to pay a competitive salary, 
in line with comparable companies, that attracts and retains directors of the highest quality;
reflect the director’s personal performance;
link individual remuneration packages to the group’s long term performance and continued success of the group through 
the award of annual bonuses and share-based incentive schemes;
provide post‑retirement benefits through contributions to individual’s pension schemes; and
provide employment‑related benefits that may include the provision of a company car or cash alternative, life assurance, 
insurance relating to the director’s duties, housing allowance, medical insurance and permanent health insurance.

•
•

•
•

Directors’ service agreements, salaries, bonuses and other incentive schemes
Each executive director has a service contract with the group, dated 10 June 2014. Executive directors’ salaries are reviewed 
annually in line with the remuneration reviews for all other group employees. The basic annual salaries and key benefits as at 
30 June 2018 are as follows:

Executive director

Base salary

Pension 
Contributions

Taxable 
Benefits

Group entity with which the contract 
is with

Jamie Jackson 
Carl Jackson
Andrew Dingle

£200,000
A$371,250
A$325,000

-
A$35,268
A$30,875

£18,000 MySale Group Plc
A$30,000 Ozsale Pty Limited
A$33,560 Ozsale Pty Limited

Executive directors’ salaries are reviewed annually in line with the remuneration reviews for all other group employees.

Executive director’s employment contracts are continuous. They may be terminated by either party by 6 months’ written notice.
The company may at its sole and absolute discretion terminate the employment of an executive director by making a payment 
in  lieu  of  any  unexpired  notice  period  equal  to  their  basic  salary  for  that  period.  Executive  directors  have  agreed  to 
confidentiality undertakings, without limitation as to time, and has agreed to non-compete, non-solicitation of staff and non-
interference in supply restrictive covenants that apply for a period of 12 months following termination of employment with the
group. 

Executive  directors  are  eligible  to  participate  in  a  discretionary  annual  bonus  scheme  on  the  terms  decided  by  the 
Remuneration Committee and may also  participate  in any  benefits arrangements the group  has  in place for categories  of 
employees of which he is a member, subject to and in accordance with the terms and/or rules of those arrangements from 
time to time.

Non-executive directors’ remuneration 
The remuneration of non-executive  directors  is a matter for the Chairman of the Board and the  executive  directors and no 
director is involved in any decisions as to their own remuneration.

David Mortimer AO, Iain McDonald and Charles Butler entered into letters of appointment on 3 June 2014, 27 July 2015 and 
23 October 2017 respectively. David Mortimer’s letter was updated on 12 August 2015. Each receives a fee for their services 
which takes into account the role undertaken. They do not receive any pension or other benefits from the group.

21

MySale Group Plc
Directors' remuneration report
30 June 2018

The annual fees for non-executive directors, effective at the date of this report, are as follows:

Non-executive director

Base fee

Group entity with which the 
appointment is with

Iain McDonald
David Mortimer AO
Charles Butler

£75,000
£40,000
£45,000

MySale Group Plc
MySale Group Plc
MySale Group Plc

The appointment of any non-executive director is terminable on 3 months’ written notice.

The following information is subject to audit. 

Directors’ remuneration for the year ended 30 June 2018 was as follows and this information is subject to audit:

Basic salary/
fees

Bonus

Taxable
benefits

Pension 
contributions

Total
2018

Total
2017

Non-executive 
directors:

Iain McDonald
David Mortimer AO
Charles Butler

£75,000
£40,000
£31,038

Executive 
directors:
Jamie Jackson 
Carl Jackson

A$345,483
A$320,408

Andrew Dingle

A$324,582

-
-
-

-
-

-

-
-
-

-
-
-

£75,000
£40,000
£31,038

£75,000
£40,000
-

A$35,318
A$25,885

-
A$30,439

A$380,801
A$376,732

A$368,953
A$399,562

A$33,560

A$30,835

A$388,977

A$365,814

Employee Share Plan
The  company’s  employee  share  plan  is  called  the  Loan  Share  Plan  (‘LSP’).  The  LSP  enables  directors  and  employees 
selected to participate to buy or subscribe for ordinary shares of the company, using a loan from the company. The ordinary 
shares are bought on-market or are subscribed at market value. The loan is then repayable, five years from grant date, and 
the ordinary shares may be sold to repay the loan on vesting. The loan is interest-free and recourse is limited to the value of 
the ordinary shares bought with it.  100% of the ordinary shares vested three years from grant date and are  subject to the 
achievement  of  the  Underlying  Earnings  Before  Interest,  Tax,  Depreciation  and  Amortisation  (‘EBITDA’)  included  in  the 
company’s internal forecasts set by the Board in the year of the grant.

Shares granted under the LSP are as follows:

Balance 
1 July 
2017

-
-
-
111,499
357,138
509,722

Iain McDonald
David Mortimer AO
Jamie Jackson
Carl Jackson
Andrew Dingle
Andrew Dingle

Granted

Exercised Cancelled

Balance 
30 June 
2018

Exercise 
price
(£)

Date of 
exercise

Market 
price on 
exercise 
(£)

-
-
-
-
-
-

-
-
-
-
-
-

-
-
-
-
-
-

-
-
-
111,499
357,138
509,722

-
-
-
£2.26
£0.51
£0.65

-
-
-
-
-
-

-
-
-
-
-
-

Share price information
The market price of MySale Group Plc ordinary shares at 30 June 2018 was £0.70 (2017: £1.15) and the range during the 
financial year was between £0.71 and £1.20 (2017: £0.65 and £1.15).

22

MySale Group Plc 
Directors' report 
30 June 2018 

The directors present their report, together with the  audited financial  statements and  independent auditors’ report, on the 
consolidated group (referred to hereafter as the 'consolidated entity', ‘group’ or ‘MySale’) consisting of MySale Group Plc and 
the subsidiaries it controlled at the end of, or during, the year ended 30 June 2018.  

Directors 
The directors who have served on the Board of MySale Group Plc during the whole of the financial year (Charles Butler joined 
23 October 2017) and up to the date of this report are set out below: 

Iain McDonald  
David Mortimer AO  
Charles Butler 
Jamie Jackson  
Carl Jackson  
Andrew Dingle 

Information on directors and their interests 
Biographies for the directors and their interests in the ordinary shares of the company, are shown below: 

Name: 
Title: 
Age: 
Experience and 
expertise: 

Name: 
Title: 
Age: 
Experience and 
expertise: 

Name: 
Title: 
Age: 
Experience and 
expertise: 

Name: 
Title: 
Age: 
Experience and 
expertise: 

 Iain McDonald 
 Independent Non-Executive Chairman 
  48 
 Iain was appointed to the Board in July 2015. Based in London, Iain has a wealth of experience of 
high growth, online businesses and capital markets which the Board believes will be of great benefit 
to the group. Iain is a partner with the William Currie Group of Companies (‘WCG’), a family business 
founded by financier Bill Currie to invest primarily in technology and e-commerce companies. Iain 
has worked with WCG for seven years now during which time WCG has built upon its already strong 
track record in the sector, having invested in the early stages of development of companies including 
ASOS, The Hut Group, Metapack, Eagle Eye Solutions  and Anatwine. As well as working on the 
investment side of the business, Iain is a non-executive director at The Hut Group, Anatwine and 
Houseology.com.  

 David Mortimer AO 
 Independent Non-Executive Director 
  73 
 David  was  appointed  to  the  Board  in  May  2014.  He  has  over  41  years  of  corporate  finance  and 
commercial  experience  predominantly  whilst  working  in  Australia  and  the  US.  Amongst  David’s 
broad experience, notable appointments include current chairman of Crescent Capital Partners, and 
former  appointments  include  CEO  of  TNT  Limited  worldwide  group,  chairman  of  Australia  Post, 
chairman of Leighton Holdings, chairman of Sydney Airports and deputy chairman of Ansett Australia 
Holdings. David was also appointed an Officer of the Order of Australia in 2005. 

 Charles Butler 
 Independent Non-Executive Director 
  47 
 Charles was appointed to the Board in October 2017. He has over two decades experience in senior 
and  board  level  positions  in  growth  and  digital  technology  businesses.  Amongst  Charles’  broad 
executive  experience,  notable  roles  include  Chief  Executive  Officer  of  Market  Tech  Holdings,  a 
property and digital technology group which he led from successful IPO through to its subsequent 
takeover, and Group CEO at NetPlay TV, the interactive gaming company. Charles is a member of 
the Institute of Chartered Accountants in England and Wales. 

 Jamie Jackson 
 Executive Director and Vice Chairman 
  53 
 Jamie founded MySale in 2007 having identified the gap in the Asia-Pacific region for an online flash 
sales marketplace. He has been involved in the fashion wholesale business for more than 21 years, 
including senior roles with French Connection and President Stone. Jamie also built up extensive 
experience  in  managing  and  operating  his  own  retail  stores  in  the  UK  and  Australia  including 
liquidating leading brands’ excess stock to retailers  for companies such as TK Maxx, Costco and 
Tesco.  He  is  currently  focused  on  the  group’s  international  buying,  product  development  and 
strategic partnerships. 

23 

 
 
 
 
 
 
 
  
 
 
  
 
 
 
 
 
MySale Group Plc 
Directors' report 
30 June 2018 

Name: 
Title: 
Age: 
Experience and 
expertise: 

Name: 
Title: 
Age: 
Experience 
and expertise: 

 Carl Jackson 
 Executive Director and Chief Executive Officer 
  55 
 Carl joined MySale in 2009 and has over 27 years of international operational, sales and commercial 
management experience gained from a number of retail and consumer venture capital investments 
including senior management retail experience and 15 years in retail and consumer brand private 
equity. Carl has led MySale’s expansion into New Zealand and South-East Asia to over 10 million 
members  and  has  ongoing  responsibility  for  the  group’s  day-to-day  operations  and  new  market 
expansion. 

Andrew Dingle 
Executive Director and Chief Financial Officer 
48 

  Andrew  joined  MySale  in  2013  having  previously  served  as  ANZ  CFO  for  Henry  Schein,  a  US 
Fortune 500 company. He started his career with Grant Thornton initially in tax and business services 
before  moving  into  insolvency  and  business  reconstruction  where  he  focused  on  the  retail  and 
manufacturing sectors. A move to the UK in 1997 enabled Andrew to work in a number of financial 
accounting  roles  across  various  industries  including  financial  services,  entertainment  and  retail. 
Andrew  possesses  strong  financial,  strategy  and  commercial  management  skills,  including 
distribution  and  inventory  management  experience  in  multi-warehousing  environments,  and  is 
focused on group finance, logistics and warehousing and strategy. Andrew is a qualified CPA and 
also holds an MBA from the Australian Graduate School of Management. 

Directors’ beneficial interests in the shares of the company: 

Name 

Iain McDonald 
David Mortimer AO1 
Charles Butler 
Jamie Jackson 
Carl Jackson2 
Andrew Dingle 

Ordinary 
shares 

Percentage  
holding 

248,482 
165,000 
17,000 
47,469,189 
3,745,000 
201,115 

0.2% 
0.1% 
- 
31.4% 
2.5% 
0.1% 

Details of share options or share awards granted to the executive directors are disclosed in the Directors’ remuneration report. 

Information on company secretary 
Name: 
Title: 
Experience and 
expertise: 

 Prism Cosec Limited 
 Company Secretary 
 Prism  Cosec  Limited  is  UK  incorporated  professional  corporate  company  secretary,  providing 
corporate governance and company secretarial services to quoted and unquoted companies.  

Results and dividends 
The results for the financial year are set out in the statement of profit or loss and other comprehensive income. No dividend 
has been paid during the financial year and the directors do not recommend a final dividend in respect of the year ended 30 
June 2018 (June 2017: A$nil). 

The directors are responsible for the maintenance and integrity of the company’s website. Legislation in the United Kingdom 
governing the preparation and dissemination of financial statements may differ from legislation in other jurisdictions. 

Going concern 
The group’s business activities, together with the factors likely to affect its future development, performance and financial 
position are given in the Strategic report and this Directors’ report. In addition, the notes to the financial statements include 
details on the group’s borrowing facilities and its objectives, policies and processes for managing its capital; its financial risk 
management objectives; and its exposures to credit risk and liquidity risk (note 26). 
The group has considerable financial resources together with a  member base split across different geographic areas. The 
group’s forecasts and  projections, taking into account  reasonably possible changes  in trading performance,  show that the 

1 Held by David Mortimer and Barbara Mortimer as trustees for the Wallaroy Provident Fund 
2 Held by Jackson Capital Pty Ltd as trustee for the Jackson Family Trust. 

24 

 
 
 
 
 
 
 
  
 
 
 
  
 
 
 
 
 
 
 
 
 
 
                                                      
MySale Group Plc 
Directors' report 
30 June 2018 

group should be able to operate within the level of its current facility. As a consequence, the directors believe that the group 
is well placed to manage its business risks successfully.  

The directors  have, at the time of approving the financial  statements, a reasonable expectation that the company and the 
group  have  adequate  resources  to  continue  in  operational  existence  for  at  least  the  next  twelve  months  from  the  date  of 
approval of these financial statements. Thus they continue to adopt the going concern basis of accounting in preparing the 
financial statements.  

Subsequent events 
No matter or circumstance has arisen since 30 June 2018 that has significantly affected, or may significantly affect the group's 
operations, the results of those operations, or the group's state of affairs in future financial years. 

Substantial shareholdings 
At  the  reporting  date,  the  company  had  been  notified  of  the  following  interests  of  3%  or  more  of  the  share  capital  of  the 
company, other than those of the directors above: 

Name 

Number of 
shares held 

Percentage 
holding 

Shelton Capital Limited 
Schroders plc 
Lombard  Odier  Asset  Management 
Europe Ltd  
Sports Direct International 

 33,237,124 
21,344,111 
17,548,036 

22.0% 
14.1% 
11.6% 

7,251,065 

4.8% 

Charitable and political donations 
The group made charitable donations of $1,324 (2017: nil) during the financial year. The group made no political donations. 

Indemnity and insurance of officers 
The company maintains directors’ and officers’ liability insurance which gives appropriate cover for any legal action brought 
against its directors. The company has also provided an indemnity for its directors, which is a qualifying third-party indemnity 
provision. This was in place throughout the year and up to the date and approval of the financial statements.  

Independent Auditor 
In the case of each of the persons who are directors of the company at the date when this report was approved: 
• 

so far as each of the directors is aware, there is no relevant audit information of which the company’s auditors are unaware; 
and 

•  each of the directors  has  taken all the  steps that  he ought to  have taken as a director to make  himself aware  of any 

relevant audit information and to establish that the company’s auditors are aware of that information. 

PricewaterhouseCoopers LLP have expressed their willingness to continue as auditors and a resolution to re-appoint them 
will be proposed at the forthcoming Annual General Meeting. 

By Order of the Board. 

_____________________________ 
Iain McDonald  
Chairman 
London 
8 October 2018

25 

 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
MySale Group Plc 
Directors' responsibility statement 
30 June 2018 

The  directors  are  responsible  for  preparing  the  financial  statements  of  the  group  in  accordance  with  applicable  law  and 
International  Financial  Reporting  Standards  (‘IFRSs’)  as  adopted  by  the  European  Union  and  financial  statements  of  the 
parent company in accordance with applicable law and United Kingdom Accounting Standards. 

The Companies (Jersey) Law 1991 requires the directors to prepare financial statements for each financial year that give a 
true and fair view of the state of affairs of the group and the parent company and of the profit or loss of the group for that 
period.   

select suitable accounting policies and then apply them consistently; 

In preparing the financial statements, the directors are required to: 
• 
•  make judgements and accounting estimates that are reasonable and prudent; 
• 

state whether IFRSs as adopted by the European Union and applicable United Kingdom Accounting Standards have been 
followed for the group and the parent company respectively, subject to any material departures disclosed and explained 
in the group and parent company financial statements; 

•  prepare the financial statements on the going concern basis unless it is inappropriate to presume that the group and the 

parent company will continue in business. 

The directors confirm they have complied with all the above requirements in preparing the financial statements.  

The directors are responsible for keeping proper accounting records which disclose with reasonable accuracy at any time the 
financial position of the group and the parent company and enable them to ensure that the financial statements comply with 
the Companies (Jersey) Law 1991. They have a general responsibility for taking such steps as are reasonably open to them 
to safeguard the assets of the group and the parent company and to prevent and detect fraud and other irregularities. 

So far as the directors are aware, there is no relevant audit information of which the group and parent company auditors are 
unaware, and each director has taken all steps that they ought to have taken as a director in order to make themselves aware 
of any relevant audit information and to establish that the group and parent company’s auditors are aware of that information. 

The directors consider that the annual report and financial statements, taken as a whole, is fair, balanced and understandable 
and provides the information necessary for shareholders to assess the group’s performance, business model and strategy.  

Each of the directors, whose names and functions are listed in the Directors’ report confirm that, to the best of their knowledge: 
• 
the group financial statements, which have been prepared in accordance with IFRSs as adopted by the European Union, 
give a true and fair view of the assets, liabilities, financial position and profit or loss of the group;  
the Directors’ report includes a fair review of the development and performance of the business and the position of the 
group; and 
the Strategic report contains a description of the principal risks and uncertainties that the group faces. 

• 

• 

By Order of the Board  

_____________________________ 
Iain McDonald  
Chairman 
London 
8 October 2018

26 

 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
Independent auditors’ report to the members of MySale Group Plc 

Report on the audit of the group and parent financial statements 

Opinion 

In our opinion, MySale Group plc’s group and parent financial statements (the “financial statements”): 

• 

• 

• 

• 

give a true and fair view of the state of the group’s and of the parent’s affairs as at 30 June 2018 and of the group’s loss and cash 
flows for the year then ended; 

the group financial statements have been properly prepared in accordance with IFRSs as adopted by the European Union; 

the parent financial statements have been properly prepared in accordance with United Kingdom Generally Accepted Accounting 
Practice (United Kingdom Accounting Standards, comprising FRS 101 “Reduced Disclosure Framework”, and applicable law); 
and 

have been prepared in accordance with the requirements of the Companies (Jersey) Law 1991. 

We have audited the financial statements, included within the Annual Report and financial statements (“Annual Report”), which 
comprise: the Balance sheet and Parent balance sheet as at 30 June 2018; the Statement of profit or loss and other comprehensive income; 
the Statement of cash flows; the Statement of changes in equity and the Parent statement of changes in equity for the year then ended; and 
the Notes to the financial statements and the Notes to the parent financial statements, which include a description of the significant 
accounting policies. 

Certain required disclosures have been presented elsewhere in the Annual Report and financial statements (“Annual Report”), rather than 
in the notes to the financial statements. These disclosures are cross-referenced from the financial statements and are identified as audited.  

Basis for opinion 

We conducted our audit in accordance with International Standards on Auditing (UK) (“ISAs (UK)”) and applicable law. Our 
responsibilities under ISAs (UK) are further described in the Auditors’ responsibilities for the audit of the financial statements section of 
our report. We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion. 

Independence 

We remained independent of the group and parent in accordance with the ethical requirements that are relevant to our audit of the 
financial statements in the UK, which includes the FRC’s Ethical Standard and we have fulfilled our other ethical responsibilities in 
accordance with these requirements. 

Our audit approach 

Context 
The principal activities of MySale Group Plc are as an international online retailer with established websites in Australia and New Zealand, 
South-East Asia and an expanding presence in the United Kingdom.  

Overview 

•  A$2.9 million (2017: A$2.6 million) - group financial statements. 

•  Based on 1% of total revenues. 

•  A$1.6 million (2016: $A1.7 million) - parent financial statements. 

•  Based on 1% of total assets. 

•  We conducted an audit of the complete financial information of the main Australian trading entity. 

Procedures were performed over specific balances and financial line items at the remaining 
reporting units based on their nature and size. 

• 

The reporting unit where we performed an audit of complete financial information accounted for 
90% of group revenue.  

•  Risk of fraud in revenue recognition (group). 

27 

 
 
 
  
  
  
 
The scope of our audit 

As part of designing our audit, we determined materiality and assessed the risks of material misstatement in the financial statements. In 
particular, we looked at where the directors made subjective judgements, for example in respect of significant accounting estimates that 
involved making assumptions and considering future events that are inherently uncertain. As in all of our audits we also addressed the risk 
of management override of internal controls, including evaluating whether there was evidence of bias by the directors that represented a 
risk of material misstatement due to fraud.  

Key audit matters 

Key audit matters are those matters that, in the auditors’ professional judgement, were of most significance in the audit of the financial 
statements of the current period and include the most significant assessed risks of material misstatement (whether or not due to fraud) 
identified by the auditors, including those which had the greatest effect on: the overall audit strategy; the allocation of resources in the 
audit; and directing the efforts of the engagement team. These matters, and any comments we make on the results of our procedures 
thereon, were addressed in the context of our audit of the financial statements as a whole, and in forming our opinion thereon, and we do 
not provide a separate opinion on these matters. This is not a complete list of all risks identified by our audit.  

Key audit matter 

How our audit addressed the key audit matter 

Risk of fraud in revenue recognition 
Refer to Note 2 (Significant accounting policies). 
We have identified a risk of fraud in relation to the 
potential misstatement of revenue for the year. 
Due to the nature of MySale Group Plc’s core sales, 
transactions are individually low in value and are highly 
automated through the website and related systems. As 
a result, the risk of manipulation is highest at the 
financial statement level, as management may seek to 
inflate results through the posting of fictitious sales 
transactions by way of manual journals relating to 
wholesale transactions, by recognising revenue for sales 
made where the goods have yet to be delivered or by 
manipulating the provision for sales returns. 

As part of our audit work we have obtained an understanding and evaluated 
the control environment surrounding revenue recognition. We have utilised 
computer based audit techniques to test the revenue process, focusing on non-
standard revenue transactions and matching revenue transactions to accounts 
receivable and cash based on our understanding of the business and revenue 
cycle.  
In addition to performing computer based audit techniques, we tested the 
existence of wholesale revenue by agreeing the a sample of the revenue to 
shipping documents and contracts where accounts receivable balances remain 
at 30 June 2018.  
We discussed the revenue recognition policy with management and obtained 
management’s calculation to assess their procedures around cut-off of revenue 
recognition related to sales that have been made where products have not yet 
been delivered to the customer. In addition, we tested managements’ 
calculations which included agreeing a sample of revenue transactions to 
delivery notices to verify their proper inclusion or exclusion in the revenue 
figures for the year ended 30 June 2018. 
We obtained management’s calculation of the provision for returns recognised 
against revenue and compared the provision to actual returns processed 
subsequent to year end. The methodology used to calculate the provision is 
consistent with the prior year and we noted no discrepancies from our testing 
performed. 

How we tailored the audit scope  

We tailored the scope of our audit to ensure that we performed enough work to be able to give an opinion on the financial statements as a 
whole, taking into account the structure of the group and the parent, the accounting processes and controls, and the industry in which it 
operates.  

MySale Group Plc trades internationally through a number of websites. The group financial statements are ultimately a consolidation of 19 
reporting units representing the group’s operating businesses. The reporting units vary in size and we identified one reporting unit which 
required an audit of its complete financial information due to its individual size.  

The reporting units where we performed an audit of the complete financial information accounted for 90% of the group’s revenue. Audits 
of specific financial statement line items were performed on certain balances in a further one reporting unit, to provide additional 
coverage over certain financial statement line items. Our scoping considerations for the group audit were based both on financial 
information and risk. OzSale Pty Ltd represents the majority of the revenue and trading results for the group and, as such, is the only 
reporting unit which we considered required an audit of its complete financial information. We have additionally performed procedures 
over an additional seven reporting components that were not deemed material for the group audit. We also visited the group's main 
operations and our component team in Sydney, Australia as part of our audit procedures.  

Our audit work at these reporting units, together with the additional procedures performed at group level on the consolidation gave us the 
evidence we needed for our opinion on the group and parent financial statements as a whole. 

Materiality 

The scope of our audit was influenced by our application of materiality. We set certain quantitative thresholds for materiality. These, 
together with qualitative considerations, helped us to determine the scope of our audit and the nature, timing and extent of our audit 
procedures on the individual financial statement line items and disclosures and in evaluating the effect of misstatements, both individually 
and in aggregate on the financial statements as a whole.  

28 

 
 
 
 
      
 
Based on our professional judgement, we determined materiality for the financial statements as a whole as follows: 

Group financial statements 

Parent financial statements 

Overall materiality 

A$2.9 million (2017: A$2.6 million). 

A$1.6 million (2017: A$1.7 million). 

How we determined it 

1% of total revenues. 

1% of total assets. 

Rationale for benchmark 
applied 

Based on the benchmarks used in the annual 
report, revenue is one of the primary measure used 
by the shareholders in assessing the performance 
of the group, and is a generally accepted auditing 
benchmark. 

As the parent entity, MySale Group Plc, is 
essentially a holding company for the group, the 
materiality benchmark has been determined to be 
based on total assets which is a generally accepted 
auditing benchmark. 

For each component in the scope of our group audit, we allocated a materiality that is less than our overall group materiality. The range of 
materiality allocated across the in-scope components was between A$1.6 million and A$2.7 million. 

We agreed with the Audit Committee that we would report to them misstatements identified during our audit above A$145,000 (group 
audit) (2017: A$126,000) and A$77,930 (parent company audit) (2017: A$82,500) as well as misstatements below that amount that, in 
our view, warranted reporting for qualitative reasons.  

Conclusions relating to going concern 

We have nothing to report in respect of the following matters in relation to which ISAs (UK) require us to report to you when:  

• 

• 

the directors’ use of the going concern basis of accounting in the preparation of the financial statements is not appropriate; or  

the directors have not disclosed in the financial statements any identified material uncertainties that may cast significant doubt 
about the group’s and the parent’s ability to continue to adopt the going concern basis of accounting for a period of at least twelve 
months from the date when the financial statements are authorised for issue. 

However, because not all future events or conditions can be predicted, this statement is not a guarantee as to the group’s or the parent’s 
ability to continue as a going concern. 

Reporting on other information  

The other information comprises all of the information in the Annual Report other than the financial statements and our auditors’ report 
thereon. The directors are responsible for the other information. Our opinion on the financial statements does not cover the other 
information and, accordingly, we do not express an audit opinion or any form of assurance thereon.  

In connection with our audit of the financial statements, our responsibility is to read the other information and, in doing so, consider 
whether the other information is materially inconsistent with the financial statements or our knowledge obtained in the audit, or 
otherwise appears to be materially misstated. If we identify an apparent material inconsistency or material misstatement, we are required 
to perform procedures to conclude whether there is a material misstatement of the financial statements or a material misstatement of the 
other information. If, based on the work we have performed, we conclude that there is a material misstatement of this other information, 
we are required to report that fact. We have nothing to report based on these responsibilities. 

Responsibilities for the financial statements and the audit 

Responsibilities of the directors for the financial statements 

As explained more fully in the Directors’ Responsibilities Statement set out on page 26, the directors are responsible for the preparation of 
the financial statements in accordance with the applicable framework and for being satisfied that they give a true and fair view. The 
directors are also responsible for such internal control as they determine is necessary to enable the preparation of financial statements 
that are free from material misstatement, whether due to fraud or error. 

In preparing the financial statements, the directors are responsible for assessing the group’s and the parent’s ability to continue as a going 
concern, disclosing as applicable, matters related to going concern and using the going concern basis of accounting unless the directors 
either intend to liquidate the group or the parent or to cease operations, or have no realistic alternative but to do so. 

Auditors’ responsibilities for the audit of the financial statements 

Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, 
whether due to fraud or error, and to issue an auditors’ report that includes our opinion. Reasonable assurance is a high level of assurance, 
but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement when i t exists. 
Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be 
expected to influence the economic decisions of users taken on the basis of these financial statements.  

A further description of our responsibilities for the audit of the financial statements is located on the Financial Reporting Council’s website 
at: www.frc.org.uk/auditorsresponsibilities. This description forms part of our auditors’ report. 

Use of this report 

This report, including the opinions, has been prepared for and only for the company’s members as a body in accordance with Article 113A 
of the Companies (Jersey) Law 1991 and for no other purpose. We do not, in giving these opinions, accept or assume responsibility for any 
other purpose or to any other person to whom this report is shown or into whose hands it may come save where expressly agreed by our 
prior consent in writing. 

29 

 
   
 
Other required reporting 

Companies (Jersey) Law 1991 exception reporting 

Under the Companies (Jersey) Law 1991 we are required to report to you if, in our opinion: 

•  we have not received all the information and explanations we require for our audit; or 

• 

• 

• 

proper accounting records have not been kept by the group and parent; or  

proper returns adequate for our audit have not been received from branches not visited by us; or 

the group and parent’s financial statements are not in agreement with the accounting records and returns  

We have no exceptions to report arising from this responsibility.  

Craig Skelton 
for and on behalf of PricewaterhouseCoopers LLP 
Chartered Accountants and Recognized Auditor 
London 
8 October 2018 

30 

 
 
 
 
MySale Group Plc 
Statement of profit or loss and other comprehensive income 
For the year ended 30 June 2018 

Revenue 
Revenue from sale of goods 
Cost of sale of goods 

Gross profit 

Other operating loss, net 

Finance income 
Finance costs 
Finance costs, net 

Expenses 
Selling and distribution expenses 
Administration expenses 

Loss before income tax benefit 

Income tax benefit 

  Note   

2018 
A$'000 

2017 
A$'000 

4 

5 

7 

292,204   
(206,511)  

268,387  
(192,344) 

85,693   

76,043  

(1,364)  

(1,334) 

10   
(271)  
(261)  

105  
(223) 
(118) 

(51,047)  
(34,713)  

(44,040) 
(32,109) 

(1,692)  

(1,558) 

9 

1,640   

576  

Loss after income tax benefit for the year attributable to the owners of MySale 
Group Plc 

(52) 

(982) 

Other comprehensive income 

Items that may be reclassified subsequently to profit or loss 
Net change in the fair value of cash flow hedges taken to equity, net of tax 
Foreign currency translation 

  23 
  23 

826   
1,271   

259  
(1,751) 

Other comprehensive income for the year, net of tax 

2,097   

(1,492) 

Total comprehensive income for the year attributable to the owners of MySale 
Group Plc 

Basic earnings per share 
Diluted earnings per share 

2,045  

(2,474) 

Cents 

Cents 

  35 
  35 

(0.03)  
(0.03)  

(0.65) 
(0.65) 

The above statement of profit or loss and other comprehensive income should be read in conjunction with the 
accompanying notes 
31 

 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
  
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
  
 
 
  
 
 
 
 
  
 
 
 
  
 
 
 
 
 
  
 
 
 
 
  
 
 
 
  
 
 
 
  
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
MySale Group Plc 
Balance sheet 
As at 30 June 2018 

Assets 

Current assets 
Cash and cash equivalents 
Trade and other receivables 
Inventories 
Derivative financial instruments 
Income tax receivable 
Other 
Total current assets 

Non-current assets 
Property, plant and equipment 
Intangibles 
Deferred tax 
Total non-current assets 

Total assets 

Liabilities 

Current liabilities 
Trade and other payables 
Borrowings 
Derivative financial instruments 
Income tax payable 
Provisions 
Deferred revenue 
Total current liabilities 

Non-current liabilities 
Borrowings 
Provisions 
Total non-current liabilities 

Total liabilities 

Net assets 

Equity 
Share capital 
Share premium account 
Other reserves 
Accumulated losses 
Equity attributable to the owners of MySale Group Plc 
Non-controlling interests 

Total equity 

  Note   

2018 
A$'000 

2017 
A$'000 

  10 
  11 
  12 

  13 

  14 
  15 
  16 

  17 
  18 

  19 

  20 
  21 

  22 

  23 

  24 

6,770   
29,854   
38,670   
38   
115   
3,957   
79,404   

2,571   
38,542   
12,141   
53,254   

19,027  
16,951  
38,042  
-   
-   
4,949  
78,969  

2,711  
35,572  
10,544  
48,827  

132,658   

127,796  

30,023   
12,998   
-    
-    
2,816   
8,337   
54,174   

54   
272   
326   

28,586  
10,014  
788  
193  
2,283  
10,222  
52,086  

143  
332  
475  

54,500   

52,561  

78,158   

75,235  

-    
306,363   
(122,983)  
(105,202)  
78,178   
(20)  

-   
306,363  
(125,958) 
(105,150) 
75,255  
(20) 

78,158   

75,235  

The above balance sheet should be read in conjunction with the accompanying notes 
32 

 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
  
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
  
 
 
 
 
 
  
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
  
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
MySale Group Plc
Balance sheet
As at 30 June 2018

The financial statements of MySale Group Plc (company number 115584 (Jersey)) were approved by the Board of Directors 
and authorised for issue on 8 October 2018. They were signed on its behalf by:

___________________________ ___________________________
Carl Jackson                                  Andrew Dingle
Director                                          Director

The above balance sheet should be read in conjunction with the accompanying notes
33

MySale Group Plc 
Statement of changes in equity 
For the year ended 30 June 2018 

Share 
premium 
account  
A$'000 

Other  
reserves 
A$'000 

Accumulated 
losses 
A$'000 

Non-
controlling  
interest  
A$'000 

Total equity 
A$'000 

Balance at 1 July 2016 

306,363   

(125,763)  

(104,168)  

(20)  

76,412  

Loss after income tax benefit for the year 
Other comprehensive income for the year, net 
of tax 

Total comprehensive income for the year 

Transactions with owners in their capacity as 
owners: 
Share-based payments (note 23) 

-  

- 

-  

-  

-  

(982)  

(1,492) 

- 

(1,492)  

(982)  

1,297   

-  

-  

- 

-  

-  

(982) 

(1,492) 

(2,474) 

1,297  

Balance at 30 June 2017 

306,363   

(125,958)  

(105,150)  

(20)  

75,235  

 Share 
premium 
account 
A$'000 

 Other 
reserves 
A$'000 

Accumulated 
losses 
A$'000 

Non-
controlling  
interest  
A$'000 

Total equity 
A$'000 

Balance at 1 July 2017 

306,363   

(125,958)  

(105,150)  

(20)  

75,235  

Loss after income tax benefit for the year 
Other comprehensive income for the year, net 
of tax 

Total comprehensive income for the year 

Transactions with owners in their capacity as 
owners: 
Share-based payments (note 23) 

-  

- 

-  

-  

-  

2,097  

2,097   

(52)  

- 

(52)  

878   

-  

-  

- 

-  

-  

(52) 

2,097  

2,045  

878  

Balance at 30 June 2018 

306,363   

(122,983)  

(105,202)  

(20)  

78,158  

The above statement of changes in equity should be read in conjunction with the accompanying notes 
34 

 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
 
 
 
 
 
 
 
 
 
  
  
  
  
 
 
 
 
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
 
 
 
 
 
 
 
 
 
  
  
  
  
 
 
 
 
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
 
 
  
MySale Group Plc 
Statement of cash flows 
For the year ended 30 June 2018 

Cash flows from operating activities 
Loss before income tax benefit for the year 

Adjustments for: 
Depreciation and amortisation 
Net gain on disposal of property, plant and equipment 
Interest income 
Interest expense 

Change in operating assets and liabilities: 
Increase in trade and other receivables 
Increase in inventories 
Decrease in other operating assets 
Increase/(decrease) in trade and other payables 
Increase in other provisions 
Decrease in deferred revenue 

Interest received 
Interest paid 
Income taxes paid 

  Note   

2018 
A$'000 

2017 
A$'000 

(1,692)  

(1,558) 

6,576   
(17)  
(10)  
271   

5,275  
(15) 
(105) 
223  

5,128   

3,820  

(13,012)  
(627)  
670   
1,224   
1,520   
(1,733)  

(6,830)  
10   
(271)  
(182)  

(7,893) 
(2,529) 
3,190  
(1,167) 
1,207  
(1,455) 

(4,827) 
105  
(223) 
(575) 

Net cash used in operating activities 

(7,273)  

(5,520) 

Cash flows from investing activities 
Payment for purchase of business, net of cash acquired 
Payments for property, plant and equipment 
Payments for intangibles 
Proceeds from disposal of property, plant and equipment 
Proceeds from release of security deposits 

Net cash used in investing activities 

Cash flows from financing activities 
Proceeds from borrowings 
Repayment of borrowings 
Repayments of leases 
Additional lease finance 

Net cash (used in)/from financing activities 

Net decrease in cash and cash equivalents 
Cash and cash equivalents at the beginning of the financial year 
Effects of exchange rate changes on cash and cash equivalents 

-    
(837)  
(8,263)  
-    
17   

(3,090) 
(1,184) 
(7,308) 
68  
103  

(9,083)  

(11,411) 

-    
(4,775)  
(38)  
-    

13,234  
(9,671) 
(28) 
146  

(4,813)  

3,681  

(21,169)  
19,027   
1,204   

(13,250) 
34,005  
(1,728) 

  28 
  28 
  28 

Cash and cash equivalents at the end of the financial year 

  10 

(938)  

19,027  

The above statement of cash flows should be read in conjunction with the accompanying notes 
35 

 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
MySale Group Plc 
Notes to the financial statements 
30 June 2018 

Note 1. General information 

MySale  Group  Plc  is  a  group  consisting  of  MySale  Group  Plc  (the  'company'  or  'parent  entity')  and  its  subsidiaries  (the 
'group'). The financial statements of the group, in line with the location of the majority of the group's operations and customers, 
are presented in Australian dollars and generally rounded to the nearest thousand dollars.  

The principal business of the group  is the operating of online  shopping  outlets for consumer goods  like  ladies,  men and 
children’s fashion clothing, accessories, beauty and homeware items. 

MySale Group Plc is a public company, limited by shares, listed on the AIM (Alternate Investment Market), a sub-market of 
the London Stock Exchange. The company is incorporated and registered under the Companies (Jersey) Law 1991. The 
company is domiciled in Australia. 

The registered office of the company is Ogier House, The Esplanade, 44 Esplanade Street. Helier, JE4 9WG, Jersey and 
principal place of business is at 3/120 Old Pittwater Road, Brookvale, NSW 2100, Australia. 

The financial statements were authorised for issue, in accordance with a resolution of directors, on 8 October 2018. The 
directors have the power to amend and reissue the financial statements. 

Note 2. Significant accounting policies 

The principal accounting policies adopted in the preparation of the financial statements are set out below. These policies 
have been consistently applied to all the years presented, unless otherwise stated. 

The financial statements are prepared in accordance with International Financial Reporting Standards ('IFRS' or 'IFRSs') as 
adopted for use in the European Union (the 'EU') and IFRS Interpretations Committee interpretations (together 'EUIFRS'). 

Historical cost convention 
The financial statements have been prepared under the historical cost convention, except for derivative financial instruments 
at fair value. 

Going concern 
The directors have, at the time of approving the financial statements, a reasonable expectation that the company and the 
group has adequate resources to continue in operational existence for at least the next 12 months from the date of approval 
of these financial statements. The going concern basis of accounting has therefore been adopted in preparing the financial 
statements. Further details are contained in the Directors' report on pages 23 to 25.  

Critical accounting estimates 
The  preparation  of  the  financial  statements  requires  the  use  of  certain  critical  accounting  estimates.  It  also  requires 
management to exercise  its judgement  in the process of applying the group's accounting  policies. The areas  involving a 
higher  degree  of  judgement  or  complexity,  or  areas  where  assumptions  and  estimates  are  significant  to  the  financial 
statements, are disclosed in note 3. 

New or amended Accounting Standards and Interpretations adopted 
The group  has adopted all of the  new or amended Accounting Standards and  Interpretations  issued by the  International 
Accounting Standards Board that are mandatory for the current reporting period. The adoption of these Accounting Standards 
and Interpretations did not have any significant impact on the financial performance or position of the group. 

Any new or amended Accounting Standards or Interpretations that are not yet mandatory have not been early adopted. 

Principles of consolidation 
The consolidated financial statements incorporate the assets and liabilities of all subsidiaries of MySale Group Plc as at 30 
June 2018 and the results of all subsidiaries for the year then ended. 

Subsidiaries are all those entities over which the group has control. The group controls an entity when the group is exposed 
to, or has rights to, variable returns from its involvement with the entity and has the ability to affect those returns through its 
power to direct the activities of the entity. Subsidiaries are fully consolidated from the date on which control is transferred to 
the group. They are de-consolidated from the date that control ceases. 

36 

 
 
 
 
 
 
 
  
  
  
 
  
  
  
  
  
  
  
  
  
  
 
  
  
  
MySale Group Plc 
Notes to the financial statements 
30 June 2018 

Note 2. Significant accounting policies (continued) 

Intercompany  transactions,  balances  and  unrealised  gains  on  transactions  between  entities  in  the  group  are  eliminated. 
Unrealised losses are also eliminated unless the transaction provides evidence of the impairment of the asset transferred. 
Accounting policies of subsidiaries have been changed where necessary to ensure consistency with the policies adopted by 
the group. 

The acquisition of common control  subsidiaries  is accounted for  using the pooling  of interest method of accounting. The 
acquisition of other subsidiaries is accounted for using the acquisition method of accounting. A change in ownership interest, 
without  the  loss  of  control,  is  accounted  for  as  an  equity  transaction,  where  the  difference  between  the  consideration 
transferred and the book value of the share of the non-controlling interest acquired is recognised directly in equity attributable 
to the parent. 

Where the group loses control over a subsidiary, it derecognises the assets including goodwill, liabilities and non-controlling 
interest in the subsidiary together with any cumulative translation differences recognised in equity. The group recognises the 
fair value of the consideration received and the fair value of any investment retained together with any gain or loss in profit 
or loss. 

Non-controlling interest in the results and equity of subsidiaries are shown separately in the statement of profit or loss and 
other comprehensive income, balance sheet and statement of changes in equity of the group. Losses incurred by the group 
are attributed to the non-controlling interest in full, even if that results in a deficit balance. 

Operating segments 
Operating segments are presented using the 'management approach', where the information presented is on the same basis 
as the internal reports provided to the Chief Operating Decision Makers ('CODM'). The CODM is responsible for the allocation 
of resources to operating segments and assessing their performance. 

Foreign currency translation 

Foreign currency transactions 
Foreign currency transactions are translated into Australian dollars using the exchange rates prevailing at the dates of the 
transactions. Foreign exchange gains and losses resulting from the settlement of such transactions and from the translation 
at reporting date exchange rates of monetary assets and liabilities denominated in foreign currencies are recognised in profit 
or loss. 

Foreign operations 
The assets and liabilities of foreign operations are translated into Australian dollars using the exchange rates at the reporting 
date. The revenues and expenses of foreign operations are translated into Australian dollars using the average exchange 
rates, which approximate the rates at the dates of the transactions, for the period. All resulting foreign exchange differences 
are recognised in other comprehensive income through the foreign currency reserve in equity. 

The foreign currency reserve is recognised in profit or loss when the foreign operation or net investment is disposed of. 

Revenue recognition 
Revenue is measured at the fair value of the consideration received or receivable, and represents amounts receivable for 
goods  supplied,  stated  net of trade  discounts,  returns and  value of  gift vouchers  used. Revenue  is recognised  when the 
amount of revenue can be reliably measured; when it is probable that future economic benefits will flow to the group; and 
when specific criteria have been met for each of the group’s activities, as described below. The group bases its estimate of 
return on historical results and provisions are made for goods expected to be returned. 

Sale of goods 
The group operates an online retail and wholesale business selling men's, ladies and children's apparel, accessories, beauty 
and homeware items. Revenue from sale of goods is recognised when the significant risks and rewards of ownership of the 
goods have passed to the buyer. Risks and rewards are considered passed to the buyer when the goods have been delivered 
to the customer and it is reasonably assured the customer has accepted the goods. Sales represent product shipped plus 
postage,  less  actual  and  estimated  future  returns  and  slotting  fees,  rebates  and  other  trade  discounts  accounted  for  as 
reductions of revenue. Online sales are usually by credit card or online payment. 

It is the group's policy to sell its products to the customer with a right of return within 14 days. Accumulated experience is 
used to estimate and provide for such returns at the time of sale. 

37 

 
 
 
 
 
 
 
  
  
  
  
  
  
  
  
 
  
  
  
  
 
  
MySale Group Plc 
Notes to the financial statements 
30 June 2018 

Note 2. Significant accounting policies (continued) 

Other revenue 
Other revenue is recognised when it is received or when the right to receive payment is established. 

Income tax 
The income tax expense or benefit for the period is the tax payable on that period's taxable income based on the applicable 
income tax rate for each jurisdiction, adjusted by the changes in deferred tax assets and liabilities attributable to temporary 
differences, unused tax losses and the adjustment recognised for prior periods, where applicable. 

Deferred tax assets and liabilities are recognised for temporary differences at the tax rates expected to be applied when the 
assets are recovered or liabilities are settled, based on those tax rates that are enacted or substantively enacted, except for: 
 When the deferred income tax asset or liability arises from the initial recognition of goodwill or an asset or liability in a 
● 
transaction that is not a business combination and that, at the time of the transaction, affects neither the accounting nor 
taxable profits; or 
 When the taxable temporary difference is associated with interests in subsidiaries, associates or joint ventures, and the 
timing of the reversal can be controlled and it is probable that the temporary difference will not reverse in the foreseeable 
future. 

● 

Deferred tax assets are recognised for deductible temporary differences and  unused tax  losses only  if it  is probable that 
future taxable amounts will be available to utilise those temporary differences and tax losses. 

The carrying amount of recognised and unrecognised deferred tax assets are reviewed at each reporting date. Deferred tax 
assets recognised are reduced to the extent that it is no longer probable that future taxable profits will be available for the 
carrying amount to be recovered. Previously unrecognised deferred tax assets are recognised to the extent that it is probable 
that there are future taxable profits available to recover the asset. 

Deferred tax assets and liabilities are offset only where there is a legally enforceable right to offset current tax assets against 
current tax liabilities and deferred tax assets against deferred tax liabilities; and they relate to the same taxable authority on 
either the same taxable entity or different taxable entities which intend to settle simultaneously. 

MySale  Group  Plc  (the  'head  entity')  and  its  wholly-owned  Australian  subsidiaries  plus  Apac  Sale  Group  Pte.  Ltd.  have 
formed an income tax consolidated group under the tax consolidation regime. The head entity and each subsidiary in the tax 
consolidated group continue  to account for their own current  and deferred tax amounts.  The  tax consolidated group  has 
applied the 'separate taxpayer within group' approach in determining the appropriate amount of taxes to allocate to members 
of the tax consolidated group. 

Current and non-current classification 
Assets and liabilities are presented in the balance sheet based on current and non-current classification. 

An asset is classified as current when: it is either expected to be realised or intended to be sold or consumed in the group's 
normal operating cycle; it is held primarily for the purpose of trading; it is expected to be realised within 12 months after the 
reporting period; or the asset is cash or cash equivalent unless restricted from being exchanged or used to settle a liability 
for at least 12 months after the reporting period. All other assets are classified as non-current. 

A liability is current when: it is expected to be settled in the group's normal operating cycle; it is held primarily for the purpose 
of trading; it is due to be settled within 12 months after the reporting period; or there is no unconditional right to defer  the 
settlement of the liability for at least 12 months after the reporting period. All other liabilities are classified as non-current.  

Deferred tax assets and liabilities are always classified as non-current. 

Cash and cash equivalents 
Cash and cash equivalents includes cash on hand, deposits held at call with financial  institutions, other short-term, highly 
liquid investments with original maturities of three months or less that are readily convertible to known amounts of cash and  
which are subject to an insignificant risk of changes in value. For the statement of cash flows presentation purposes, cash 
and cash equivalents also includes bank overdrafts, which are shown within borrowings in current liabilities on the balance 
sheet. 

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MySale Group Plc 
Notes to the financial statements 
30 June 2018 

Note 2. Significant accounting policies (continued) 

Trade and other receivables 
Trade  receivables  are  initially  recognised  at  fair  value  and  subsequently  measured  at  amortised  cost  using  the  effective 
interest method, less any provision for impairment. 

Collectability of trade receivables is reviewed on an ongoing basis. Debts which are known to be uncollectable are written 
off by reducing the carrying amount directly. A provision for impairment of trade receivables is raised when there is objective 
evidence that the group will not be able to collect all amounts due according to the original terms of the receivables. Significant 
financial difficulties of the debtor, probability that the debtor will enter bankruptcy or financial reorganisation and default or 
delinquency in payments are considered indicators that the trade receivable may be impaired. The amount of the impairment 
allowance  is  the  difference  between  the  asset's  carrying  amount  and  the  present  value  of  estimated  future  cash  flows, 
discounted at the original effective interest rate. Cash flows relating to short-term receivables are not discounted if the effect 
of discounting is immaterial. 

Other receivables are recognised at amortised cost, less any provision for impairment. 

Inventories 
Goods for resale are stated at the lower of cost and net realisable value on a 'weighted average cost' basis. Cost comprises 
purchase, delivery and direct labour costs, net of rebates and discounts received or receivable. 

Stock in transit is stated at the lower of cost and net realisable value. Cost comprises of purchase and delivery costs, net of 
rebates and discounts received or receivable. 

Net realisable value is the estimated selling price in the ordinary course of business less the estimated costs necessary to 
make the sale. 

A provision is made to write down any obsolete or slow-moving inventory to net realisable value, based on  management 
assessment of the expected future sales of that inventory, the condition of the inventory and the seasonality of the inventory. 

Derivative financial instruments 
Derivatives  are  initially  recognised  at  fair  value  on  the  date  a  derivative  contract  is  entered  into  and  are  subsequently 
remeasured  to  their  fair  value  at  each  reporting  date.  The  accounting  for  subsequent  changes  in  fair  value  depends  on 
whether the derivative is designated as a hedging instrument, and if so, the nature of the item being hedged. 

Cash flow hedges 
Cash flow hedges are used to cover the group's exposure to variability in cash flows that is attributable to particular risks 
associated with a recognised asset or liability or a firm commitment which could affect profit or loss. The effective portion of 
the  gain  or  loss  on  the  hedging  instrument  is  recognised  in  other  comprehensive  income  through  the  cash  flow  hedges 
reserve in equity, whilst the ineffective portion is recognised in profit or loss. Amounts taken to equity are transferred out of 
equity and included in the measurement of the hedged transaction when the forecast transaction occurs. 

Cash flow hedges are tested for effectiveness on a regular basis both retrospectively and prospectively to ensure that each 
hedge  is  highly  effective  and  continues  to  be  designated  as  a  cash  flow  hedge.  If  the  forecast  transaction  is  no  longer 
expected to occur, the amounts recognised in equity are transferred to profit or loss. 

If the hedging instrument is sold, terminated, expires, exercised without replacement or rollover, or if the hedge becomes 
ineffective  and  is  no  longer  a  designated  hedge,  the  amounts  previously  recognised  in  equity  remain  in  equity  until  the 
forecast transaction occurs. 

Property, plant and equipment 
Property,  plant  and  equipment  is  stated  at  historical  cost  less  accumulated  depreciation  and  impairment.  Historical  cost 
includes expenditure that is directly attributable to the acquisition of the items. 

Subsequent expenditure relating to plant and equipment that has already been recognised is added to the carrying amount 
of the asset only when it is probable that future economic benefits associated with the item will flow to the group and the cost 
of  the  item  can  be  measured  reliably.  All  other  repair  and  maintenance  expenses  are  recognised  in  profit  or  loss  when 
incurred. 

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MySale Group Plc 
Notes to the financial statements 
30 June 2018 

Note 2. Significant accounting policies (continued) 

Depreciation is calculated on a straight-line basis to write off the net cost of each item of property, plant and equipment over 
their expected useful lives as follows: 

Leasehold improvements 
Plant and equipment 
Fixtures and fittings 
Motor vehicles 

 5-7 years 
 3-7 years 
 5-10 years 
 4-5 years 

The residual values, useful lives and depreciation methods are reviewed, and adjusted if appropriate, at each reporting date. 

Leasehold improvements and plant and equipment under lease are depreciated over the unexpired period of the lease or 
the estimated useful life of the assets, whichever is shorter. 

An item of property, plant and equipment is derecognised upon disposal or when there is no future economic benefit to the 
group. Gains and losses between the carrying amount and the disposal proceeds are taken to profit or loss. 

Leases 
The determination  of whether an arrangement is  or contains  a  lease  is  based  on the  substance of the arrangement and 
requires an assessment of whether the fulfilment of the arrangement is dependent on the use of a specific asset or assets 
and the arrangement conveys a right to use the asset. 

A distinction is made between finance leases, which effectively transfer from the lessor to the lessee substantially all the 
risks  and  benefits  incidental  to  the  ownership  of  leased  assets,  and  operating  leases,  under  which  the  lessor  effectively 
retains substantially all such risks and benefits. 

Finance leases are capitalised. A lease asset and liability are established at the fair value of the leased assets, or if lower, 
the present value of minimum lease payments. Lease payments are allocated between the principal component of the lease 
liability and the finance costs, so as to achieve a constant rate of interest on the remaining balance of the liability. 

Leased assets acquired under a finance lease are depreciated over the asset's useful life or over the shorter of the asset's 
useful life and the lease term if there is no reasonable certainty that the group will obtain ownership at the end of the lease 
term. 

Operating lease payments, net of any incentives received from the lessor, are charged to profit or loss on a straight-line basis 
over the term of the lease. 

Intangible assets 
Externally acquired intangible assets are initially recognised at cost. Indefinite life intangible assets are not amortised and 
are subsequently measured at cost less any impairment. Finite life intangible assets are subsequently measured at cost less 
amortisation and any impairment. The gains or losses recognised in profit or loss arising from the derecognition of intangible 
assets are measured as the difference between net disposal proceeds and the carrying amount of the intangible asset. The 
method and useful lives of finite life intangible assets are reviewed annually. Changes in the expected pattern of consumption 
or useful life are accounted for prospectively by changing the amortisation method or period. 

Goodwill 
Goodwill arises on the acquisition of a business. Goodwill is not amortised. Instead, goodwill is tested annually for impairment, 
or  more  frequently  if  events  or  changes  in  circumstances  indicate  that  it  might  be  impaired,  and  is  carried  at  cost  less 
accumulated impairment losses. Impairment losses on goodwill are taken to profit or loss and are not subsequently reversed. 

Customer relationships 
Customer relationships acquired in a business combination are amortised on a straight-line basis over the period of their 
expected benefit, being their finite useful life of three years. 

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MySale Group Plc 
Notes to the financial statements 
30 June 2018 

Note 2. Significant accounting policies (continued) 

ERP system and software 
Acquired enterprise resource planning ('ERP') systems and software costs are initially capitalised at cost which includes the 
purchase price, net of any discounts and rebates, and other directly attributable cost of preparing the asset for its intended  
use. Direct expenditure including employee costs, which enhances or extends the performance of these systems beyond its 
specifications and which can be reliably measured, is added to the original costs incurred. These costs are amortised on a 
straight-line basis over the period of their expected benefit, being their finite useful lives of between three and five years. 

Costs associated with maintenance are recognised as an expense in profit or loss when incurred. 

Impairment of non-financial assets 
Goodwill and other intangible assets that have an indefinite useful life are not subject to amortisation and are tested annually 
for impairment, or more frequently if events or changes in circumstances indicate that they might be impaired. Other non-
financial assets are reviewed for impairment whenever events or changes in circumstances indicate that the carrying amount 
may not be recoverable. An impairment loss is recognised for the amount by which the asset's carrying amount exceeds its 
recoverable amount. 

Recoverable amount is the higher of an asset's fair value less costs of disposal and value-in-use. The value-in-use is the 
present value of the estimated future cash flows relating to the asset using a pre-tax discount rate specific to the asset or 
cash-generating unit to which the asset belongs. Assets that do not have independent cash flows are grouped together to 
form a cash-generating unit. 

Trade and other payables 
These amounts represent liabilities for goods and services provided to the group prior to the end of the financial year and 
which are unpaid. Trade and other payables are initially recognised at fair value and subsequently measured at amortised 
cost. Due to their short-term nature they are not discounted. The amounts are unsecured and are usually paid within 30 days 
of recognition. 

Deferred revenue 
Deferred revenue relates to cash received in advance from customers where the goods have not been delivered as at the 
reporting date. 

Borrowings 
Loans and borrowings are initially recognised at the fair value of the consideration received, net of transaction costs. They 
are subsequently measured at amortised cost using the effective interest method. 

Finance costs 
Finance costs attributable to qualifying assets are capitalised as part of the asset. All other finance costs are expensed in 
the period in which they are incurred. 

Provisions 
Provisions are recognised when the group has a present (legal or constructive) obligation as a result of a past event, it is 
probable  the  group  will  be  required  to  settle  the  obligation,  and  a  reliable  estimate  can  be  made  of  the  amount  of  the 
obligation.  The  amount recognised  as a provision  is the best estimate of the consideration required to  settle the present 
obligation at the reporting date, taking into account the risks and uncertainties surrounding the obligation. If the time value of 
money is material, provisions are discounted using a current pre-tax rate specific to the liability. The increase in the provision 
resulting from the passage of time is recognised as a finance cost. 

Employee benefits 

Short-term employee benefits 
Liabilities for wages and salaries and other employee benefits expected to be settled wholly within 12 months of the reporting 
date are measured at the amounts expected to be paid when the liabilities are settled. 

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MySale Group Plc 
Notes to the financial statements 
30 June 2018 

Note 2. Significant accounting policies (continued) 

Other long-term employee benefits 
Employee benefits not expected to be settled within 12 months of the reporting date are measured as the present value of 
expected future payments to be made in respect of services provided by employees up to the reporting date. Consideration 
is given to expected future wage and salary levels, experience of employee departures and periods of service. Expected 
future  payments  are  discounted  using  market  yields  at  the  reporting  date  on  high  quality  corporate  bonds  with  terms  to 
maturity and currency that match, as closely as possible, the estimated future cash outflows. 

Long-term employee incentive plan 
The  group operates  an  employee  incentive plan to reward and  retain key employees. The group recognises a provision 
where contractually obliged or where there is a past practice that has created a constructive obligation. 

Share-based payments 
Equity-settled  share-based  compensation  benefits  are  provided  to  employees.  There  are  no  cash-settled  share-based 
compensation benefits. 

Equity-settled transactions are awards of shares, or options over shares, that are provided to employees in exchange for the 
rendering of services.  

The cost of equity-settled transactions are measured at fair value on grant date. Fair value is independently determined using 
Black-Scholes option pricing model that takes into account the exercise price, the term of the option, the impact of dilution, 
the share price at grant date and expected price volatility of the underlying share, the expected dividend yield and the risk 
free interest rate for the term of the option, together with non-vesting conditions that do not determine whether the group 
receives the services that entitle the employees to receive payment. No account is taken of any other vesting conditions. 

The cost of equity-settled transactions are recognised as an expense with a corresponding increase in equity over the vesting 
period. The cumulative charge to profit or loss is calculated based on the grant date fair value of the award, the best estimate 
of the number of awards that are likely to vest and the expired portion of the vesting period. The amount recognised in profit 
or loss for the period is the cumulative amount calculated at each reporting date less amounts already recognised in previous 
periods. 

Market conditions are taken into consideration in determining fair value. Therefore any awards subject to market conditions 
are considered to vest irrespective of whether or not that market condition has been met, provided all other conditions are 
satisfied. 

If equity-settled awards are modified, as a minimum an expense is recognised as if the modification has not been made. An 
additional expense is recognised, over the remaining vesting period, for any modification that increases the total fair value 
of the share-based compensation benefit as at the date of modification. 

If the non-vesting condition is within the control of the group or employee, the failure to satisfy the condition is treated as a 
cancellation. If the condition is not within the control of the group or employee and is not satisfied during the vesting period, 
any remaining expense for the award is recognised over the remaining vesting period, unless the award is forfeited. 

If equity-settled awards are cancelled, it is treated as if it has vested on the date of cancellation, and any remaining expense 
is recognised immediately. If a new replacement award is substituted for the cancelled award, the cancelled and new award 
is treated as if they were a modification. 

Fair value measurement 
When an asset or liability, financial or non-financial, is measured at fair value for recognition or disclosure purposes, the fair 
value is based on the price that would  be received to  sell an asset or paid to transfer a  liability  in an orderly transaction 
between market participants at the measurement date; and assumes that the transaction will take place either: in the principal 
market; or in the absence of a principal market, in the most advantageous market. 

Fair value is measured using the assumptions that market participants would use when pricing the asset or liability, assuming 
they act in their economic best interests. For non-financial assets, the fair value measurement is based on its highest and 
best  use.  Valuation  techniques  that  are  appropriate  in  the  circumstances  and  for  which  sufficient  data  are  available  to 
measure fair  value,  are  used, maximising the  use of relevant observable  inputs and minimising the  use of  unobservable 
inputs. 

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MySale Group Plc 
Notes to the financial statements 
30 June 2018 

Note 2. Significant accounting policies (continued) 

Assets  and  liabilities measured at fair  value  are classified,  into  three  levels,  using  a fair  value  hierarchy that reflects the 
significance of the inputs used in making the measurements. Classifications are reviewed at each reporting date and transfers 
between  levels  are  determined  based  on  a  reassessment  of  the  lowest  level  of  input  that  is  significant  to  the  fair  value 
measurement. 

For recurring and non-recurring fair value measurements, external valuers may be used when internal expertise is either not 
available or when the valuation is deemed to be significant. External valuers are selected based on market knowledge and 
reputation. Where there is a significant change in fair value of an asset or liability from one period to another, an analysis is 
undertaken,  which  includes  a  verification  of  the  major  inputs  applied  in  the  latest  valuation  and  a  comparison,  where 
applicable, with external sources of data. 

Business combinations 
The acquisition method of accounting is used to account for business combinations regardless of whether equity instruments 
or other assets are acquired. 

The  consideration  transferred  is  the  sum  of  the  acquisition-date  fair  values  of  the  assets  transferred,  equity  instruments 
issued or liabilities incurred by the acquirer to former owners of the acquiree and the amount of any non-controlling interest 
in the acquiree. For each business combination, the non-controlling interest in the acquiree is measured at either fair value 
or at the proportionate share of the acquiree's identifiable net assets. All acquisition costs are expensed as incurred to profit 
or loss. 

On the acquisition of a business, the group assesses the financial assets acquired and liabilities assumed for appropriate 
classification  and  designation  in  accordance  with  the  contractual  terms,  economic  conditions,  the  group's  operating  or 
accounting policies and other pertinent conditions in existence at the acquisition-date. 

Where  the  business  combination  is  achieved  in  stages,  the  group  remeasures  its  previously  held  equity  interest  in  the 
acquiree  at the  acquisition-date fair  value and the difference between the fair  value and the previous carrying amount  is 
recognised in profit or loss. 

Contingent  consideration  to  be  transferred  by  the  acquirer  is  recognised  at  the  acquisition-date  fair  value.  Subsequent 
changes  in  the  fair  value  of  the  contingent  consideration  classified  as  an  asset  or  liability  is  recognised  in  profit  or  loss. 
Contingent consideration classified as equity is not remeasured and its subsequent settlement is accounted for within equity. 

The difference between the acquisition-date fair value of assets acquired, liabilities assumed and any non-controlling interest 
in the acquiree and the fair value of the consideration transferred and the fair value of any pre-existing investment in the 
acquiree is recognised as goodwill. If the consideration transferred and the pre-existing fair value is less than the fair value 
of the identifiable net assets acquired, being a bargain purchase to the acquirer, the difference is recognised as a gain directly 
in profit or loss by the acquirer on the acquisition-date, but only after a reassessment of the identification and measurement 
of the net assets acquired, the non-controlling interest in the acquiree, if any, the consideration transferred and the acquirer's 
previously held equity interest in the acquirer. 

Business combinations are initially accounted for on a provisional basis. The acquirer retrospectively adjusts the provisional 
amounts  recognised  and  also  recognises  additional  assets  or  liabilities  during  the  measurement  period,  based  on  new 
information obtained about the facts and circumstances that existed at the acquisition-date. The measurement period ends 
on either the earlier of (i) 12 months from the date of the acquisition or (ii) when the acquirer receives all the information 
possible to determine fair value. 

Earnings per share 

Basic earnings per share 
Basic earnings per share is calculated by dividing the profit attributable to the owners of MySale Group Plc, excluding any 
costs of servicing equity other than ordinary shares, by the weighted average number of ordinary shares outstanding during 
the financial year, adjusted for bonus elements in ordinary shares issued during the financial year. 

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MySale Group Plc 
Notes to the financial statements 
30 June 2018 

Note 2. Significant accounting policies (continued) 

Diluted earnings per share 
Diluted earnings per share adjusts the figures used in the determination of basic earnings per share to take into account the 
after income tax effect of interest and other financing costs associated with dilutive potential ordinary shares and the weighted 
average number of shares assumed to have been issued for no consideration in relation to dilutive potential ordinary shares. 
Diluted earnings per share is not calculated if anti-dilutive. 

Value Added Tax ('VAT'), Goods and Services Tax ('GST') and other similar taxes 
Revenues, expenses and assets are recognised net of the amount of associated VAT/GST, unless the VAT/GST incurred is 
not recoverable from the tax authority. In this case it is recognised as part of the cost of the acquisition of the asset or as part 
of the expense. 

Receivables and payables are stated inclusive of the amount of VAT/GST receivable or payable. The net amount of VAT/GST 
recoverable from, or payable to, the tax authority is included in other receivables or other payables in the balance sheet. 

Cash flows are  presented  on a gross basis. The VAT/GST components of cash flows arising from investing or financing 
activities which are recoverable from, or payable to the tax authority, are presented as operating cash flows. 

Commitments  and  contingencies  are  disclosed  net  of  the  amount  of  VAT/GST  recoverable  from,  or  payable  to,  the  tax 
authority. 

Rounding of amounts 
Amounts in this report have been rounded off to the nearest thousand dollars, or in certain cases, the nearest dollar. 

New Accounting Standards and Interpretations not yet mandatory or early adopted 
International Financial Reporting Standards ('IFRS') and Interpretations that have recently been issued or amended but are 
not  yet mandatory,  have  not  been  early  adopted by  the  group for the annual  reporting  period ended 30 June 2018. The 
group's assessment of the impact of these new or amended Accounting Standards and Interpretations, most relevant and 
material to the group, are set out below: 

IFRS 9 Financial Instruments 
This  standard  is  applicable  to  annual  reporting  periods  beginning  on  or  after  1  January  2018.  The  standard  replaces  all 
previous  versions  of  IFRS  9  and  completes  the  project  to  replace  IAS  39  'Financial  Instruments:  Recognition  and 
Measurement'. IFRS 9 introduces new classification and measurement models for financial assets. A financial asset shall be 
measured  at  amortised  cost,  if  it  is  held  within  a  business  model  whose  objective  is  to  hold  assets  in  order  to  collect 
contractual cash flows, which arise on specified dates and solely principal and interest. All other financial instrument assets 
are to be classified and measured at fair value through profit or loss unless the entity makes an irrevocable election on initial 
recognition to present gains and losses on equity instruments (that are not held-for-trading) in other comprehensive income 
('OCI'). For financial liabilities, the standard requires the portion of the change in fair value that relates to the entity' s own 
credit  risk  to  be  presented  in  OCI  (unless  it  would  create  an  accounting  mismatch).  New  simpler  hedge  accounting 
requirements are intended to more closely align the accounting treatment with the risk management activities of the entity. 
New impairment requirements will use an 'expected credit loss' ('ECL') model to recognise an allowance. Impairment will be 
measured under a 12-month ECL method unless the credit risk on a financial instrument has increased significantly since 
initial recognition in which case the lifetime ECL method is adopted. The standard introduces additional new disclosures.  

The group will adopt this standard from 1 July 2018 and the impact of its adoption is expected to be minimal. 

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MySale Group Plc 
Notes to the financial statements 
30 June 2018 

Note 2. Significant accounting policies (continued) 

IFRS 15 Revenue from Contracts with Customers 
This standard is applicable to annual reporting periods beginning on or after 1 January 2018. It provides a single standard 
for revenue recognition. The core principle of the standard is that an entity will recognise revenue to depict the transfer of 
promised goods or services to customers in an amount that reflects the consideration to which the entity expects to be entitled 
in exchange for those goods or services. The standard will require: contracts (either written, verbal or implied) to be identified, 
together with the separate performance obligations within the contract; determine the transaction price, adjusted for the time 
value of money excluding credit risk; allocation of the transaction price to the separate performance obligations on a basis 
of relative stand-alone selling price of each distinct good or service, or estimation approach if no distinct observable prices 
exist; and recognition of revenue when each performance obligation is satisfied. Credit risk will be presented separately as 
an expense rather than adjusted to revenue. For goods, the performance obligation would be satisfied when the customer 
obtains  control  of  the  goods.  For  services,  the  performance  obligation  is  satisfied  when  the  service  has  been  provided, 
typically  for  promises  to  transfer  services  to  customers.  For  performance  obligations  satisfied  over  time,  an  entity  would 
select  an  appropriate  measure  of  progress  to  determine  how  much  revenue  should  be  recognised  as  the  performance 
obligation is satisfied. Contracts with customers will be presented in an entity's balance sheet as a contract liability, a contract 
asset,  or  a  receivable,  depending  on  the  relationship  between  the  entity's  performance  and  the  customer's  payment. 
Sufficient quantitative and qualitative disclosure is required to enable users to understand the contracts with customers; the 
significant judgements made in applying the guidance to those contracts; and any assets recognised from the costs to obtain 
or fulfil a contract with a customer.  

Whilst the Company is finalising the impact of the new standard, the change is not expected to have a significant impact on 
the financial statements. 

IFRS 16 Leases 
This standard is applicable to annual reporting periods beginning on or after 1 January 2019. The standard replaces IAS 17 
'Leases' and for lessees will eliminate the classifications of operating leases and finance leases. Subject to exceptions, a 
'right-of-use' asset will be capitalised in the balance sheet, measured as the present value of the unavoidable future lease 
payments to be made over the lease term. The exceptions relate to short-term leases of 12 months or less and leases of 
low-value assets (such as personal computers and small office furniture) where an accounting policy choice exists whereby 
either  a  'right-of-use'  asset  is  recognised  or  lease  payments  are  expensed  to  profit  or  loss  as  incurred.  A  liability 
corresponding to the capitalised lease will also be recognised, adjusted for lease prepayments, lease incentives received, 
initial direct costs incurred and an estimate of any future restoration, removal or dismantling costs. Straight-line operating 
lease expense recognition will be replaced with a depreciation charge for the leased asset (included in operating costs) and 
an  interest  expense  on  the  recognised  lease  liability  (included  in  finance  costs).  In  the  earlier  periods  of  the  lease,  the 
expenses associated with the lease under IFRS 16 will be higher when compared to lease expenses under IAS 17. However, 
EBITDA (Earnings Before Interest, Tax, Depreciation and Amortisation) results will be improved as the operating expense is 
replaced by interest expense and depreciation in profit or loss under IFRS 16. For classification within the statement of cash 
flows,  the  lease  payments  will  be  separated  into  both  a  principal  (financing  activities)  and  interest  (either  operating  or 
financing activities) component. For lessor accounting, the standard does not substantially change how a lessor accounts 
for leases.  

The group will adopt this standard from 1 July 2019 and the impact of its adoption will be that operating leases, such as those 
detailed in note 32 as commitments under IAS 17, will be brought onto the balance sheet as an asset and liability at the net 
present value of the lease commitments, based on the transitional provisions of the standard. The actual amount will depend 
on the operating leases held on the date of adoption and any transitional elections made. To date, work has focused on the 
identification of the provisions of the standard which will most impact the group and the next phase is a detailed review of 
the contracts and the financial reporting impact of IAS 16. Whilst the standard will not be included in the financial statements 
until 2020, the impact of the standard will have a material impact. We continue to assess the full impact. 

IASB revised Conceptual Framework for Financial Reporting 
The revised framework is applicable for annual reporting periods beginning on or after 1 January 2020 and the application 
of the new definition and recognition criteria may result in future amendments to several accounting standards. Furthermore, 
entities who rely on the conceptual framework in determining their accounting policies for transactions, events or conditions 
that are not otherwise dealt with under International Financial Reporting Standards may need to revisit such policies. The 
group will apply the revised conceptual framework from 1 July 2020 and is yet to assess its impact. 

45 

 
 
 
 
 
 
 
  
  
  
 
  
 
  
  
MySale Group Plc 
Notes to the financial statements 
30 June 2018 

Note 2. Significant accounting policies (continued) 

Other standards and interpretations 
The directors have also reviewed all other new Standards and Interpretations that have been issued but are not yet effective 
for the year ended 30 June 2018. As a result of this review the directors have determined that there is no impact, material or 
otherwise, of the new and revised Standards and Interpretations on the group and, therefore, no change is necessary to 
group accounting policies. These accounting policies are consistent with International Financial Reporting Standards. 

Note 3. Critical accounting judgements, estimates and assumptions 

The  preparation  of  the  financial  statements  requires  management  to  make  judgements,  estimates  and  assumptions  that 
affect the reported amounts in the financial statements. Management continually evaluates its judgements and estimates in 
relation to assets, liabilities, contingent liabilities, revenue and expenses. Management bases its judgements, estimates and 
assumptions on  historical  experience  and on other  various factors,  including expectations of future events, management 
believes to be reasonable under the circumstances. The resulting accounting judgements and estimates will seldom equal 
the related actual  results. The judgements, estimates and assumptions that  have a  significant risk  of causing a material 
adjustment to the carrying amounts of assets and liabilities (refer to the respective notes) within the next financial year are 
discussed below. 

Provision for obsolete and slow-moving inventories 
The provision for obsolete and slow-moving inventories assessment requires a degree of estimation and judgement. The 
level of the provision is assessed by taking into account the recent sales experience, the ageing of inventories and other 
factors that affect inventory obsolescence. 

Estimation of useful lives of assets 
The group determines the estimated useful lives and related depreciation and amortisation charges for its property, plant 
and equipment and finite life intangible assets. The useful lives could change significantly as a result of technical innovations 
or some other event. The depreciation and amortisation charge will increase where the useful lives are less than previously 
estimated or technically obsolete or non-strategic assets that have been abandoned or sold will be written off or written down. 

Goodwill 
The group tests annually, or more frequently if events or changes in circumstances indicate impairment, whether goodwill 
has suffered any impairment, in accordance with the accounting policy stated in note 2. The recoverable amounts of cash-
generating  units  have  been  determined  based  on  value-in-use  calculations.  These  calculations  require  the  use  of 
assumptions, including estimated discount rates based on the current cost of capital and growth rates of the estimated future 
cash flows. No impairment charge was required during the financial year ended 30 June 2018 (2017: A$nil). 

Impairment of non-financial assets 
The group assesses impairment of non-financial assets at each reporting date by evaluating conditions specific to the group 
and to the particular asset that may lead to impairment. If an impairment trigger exists, the recoverable amount of the asset 
is determined. This involves fair value less costs of disposal or value-in-use calculations, which incorporate a number of key 
estimates and assumptions. 

Income tax 
The group is subject to income taxes in the jurisdictions in which it operates. Significant judgement is required in determining 
the provision for income tax. There are many transactions and calculations undertaken during the ordinary course of business 
for which the ultimate tax determination is uncertain. The group recognises liabilities for anticipated tax audit issues based 
on the group's current understanding of the tax law. Where the final tax outcome of these matters is different from the carrying 
amounts, such differences will impact the current and deferred tax provisions in the period in which such determination is 
made. 

Recovery of deferred tax assets 
Deferred tax assets are recognised for deductible temporary differences only if the group considers it is probable that future 
taxable amounts will be available to utilise those temporary differences and tax losses. 

46 

 
 
 
 
 
 
 
  
  
  
  
  
  
  
  
  
  
  
  
MySale Group Plc 
Notes to the financial statements 
30 June 2018 

Note 4. Operating segments 

Identification of reportable operating segments 
The group's operating segments are determined based on the internal reports that are reviewed and used by the Board of 
Directors (being the Chief Operating Decision Makers ('CODM')) in assessing performance and in determining the allocation 
of resources. 

The CODM reviews revenue and gross profit by reportable segments, being geographical regions. The accounting policies 
adopted for internal reporting to the CODM are consistent with those adopted in these financial statements. 

The group operates separate websites in each country that it sells goods in. Revenue from external customers is attributed 
to each country based on the activity on that country's website. Similar types of goods are sold in all segments. The group's 
operations are unaffected by seasonality. 

Intersegment transactions 
Intersegment transactions were made at market rates and are eliminated on consolidation. 

Segment assets and liabilities 
Assets and liabilities are managed on a group basis. The CODM does not regularly review any asset or liability information 
by  segment and, accordingly there is  no  separate segment information. Refer to the balance sheet for group assets and 
liabilities. 

Major customers 
During the year ended 30 June 2018 there were no major customers (2017: none). A customer is considered major if its 
revenues are 10% or more of the group's revenue. 

Operating segment information 

 - 2018 

Revenue 
Sales to external customers 
Total revenue 

Gross profit 
Other operating loss, net 
Selling and distribution expenses 
Administration expenses 
Finance income 
Finance costs 
Loss before income tax benefit 
Income tax benefit 
Loss after income tax benefit 

  Australia and    South-East   
  New Zealand  
A$'000 

Asia 
A$'000 

 Rest of the   
world 
A$'000 

Total 
A$'000 

242,365   
242,365   

33,360   
33,360   

16,479   
16,479   

292,204  
292,204  

72,920   

8,896   

3,877   

85,693  
(1,364) 
(51,047) 
(34,713) 
10  
(271) 
(1,692) 
1,640  
(52) 

47 

 
 
 
 
 
 
 
  
  
  
  
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
  
  
  
 
 
 
  
  
  
 
  
  
  
 
  
  
  
 
  
  
  
 
  
  
  
 
  
  
  
 
  
  
  
 
  
  
  
  
MySale Group Plc 
Notes to the financial statements 
30 June 2018 

Note 4. Operating segments (continued) 

 - 2017 

Revenue 
Sales to external customers 
Total revenue 

Gross profit 
Other operating loss, net 
Selling and distribution expenses 
Administration expenses 
Finance income 
Finance costs 
Loss before income tax benefit 
Income tax benefit 
Loss after income tax benefit 

Note 5. Other operating loss, net 

  Australia and    South-East    Rest of the    
Asia 
  New Zealand   
A$'000 
A$'000 

World 
A$'000 

Total 
A$'000 

221,451   
221,451   

33,806   
33,806   

13,130   
13,130   

268,387  
268,387  

65,662   

8,058   

2,323   

76,043  
(1,334) 
(44,040) 
(32,109) 
105  
(223) 
(1,558) 
576  
(982) 

Net foreign exchange loss 
Net gain on disposal of property, plant and equipment 
Other income 

Other operating loss, net 

2018 
A$'000 

2017 
A$'000 

(1,408)  
17   
27   

(1,425) 
15  
76  

(1,364)  

(1,334) 

Note 6. EBITDA reconciliation (earnings before interest, taxation, depreciation and amortisation) 

EBITDA reconciliation 
Loss before income tax 
Less: Interest income 
Add: Interest expense 
Add: Depreciation and amortisation 

EBITDA 

Underlying EBITDA represents EBITDA adjusted for significant, unusual and other one-off items. 

Underlying EBITDA reconciliation 
EBITDA 
Share-based payments 
Reorganisation and discontinued operations 
One-off costs of non-trading, non-recurring nature including acquisition expenses 
Unrealised foreign exchange loss 

Underlying EBITDA 

48 

2018 
A$'000 

2017 
A$'000 

(1,692)  
(10)  
271   
6,576   

(1,558) 
(105) 
223  
5,275  

5,145   

3,835  

2018 
A$'000 

2017 
A$'000 

5,145   
878   
190   
3,588   
1,950   

3,835  
1,132  
320  
2,434  
953  

11,751   

8,674  

 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
  
  
  
 
 
 
  
  
  
 
  
  
  
 
  
  
  
 
  
  
  
 
  
  
  
 
  
  
  
 
  
  
  
 
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
  
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
  
 
 
  
MySale Group Plc 
Notes to the financial statements 
30 June 2018 

Note 7. Expenses 

Loss before income tax includes the following specific expenses: 

Sales, distribution and administration expenses: 
Staff costs (note 8) 
Marketing expenses 
Occupancy costs 
Merchant and other professional fees 
Depreciation and amortisation 
Other administration costs 

Total sales, distribution and administration expenses 

Finance costs 
Interest and finance charges paid/payable 

Occupancy costs include: 
Minimum operating lease payments 

2018 
A$'000 

2017 
A$'000 

37,559   
22,258   
6,148   
7,853   
6,576   
5,366   

34,254  
18,119  
5,575  
5,764  
5,275  
7,162  

85,760   

76,149  

271   

223  

5,068   

4,568  

Cost of inventories recognised as an expense in 'cost of sales' in profit or loss 

159,939   

152,426  

Note 8. Staff costs 

Aggregate remuneration: 
Wages and salaries 
Social security costs 
Long term employee incentive plan 
Other staff costs and benefits 

Total staff costs 

The average monthly number of employees (including executive directors and those on a 
part-time basis) was: 
Sales and distribution 
Administration 

2018 
A$'000 

2017 
A$'000 

30,245   
2,648   
878   
3,788   

27,064  
2,380  
1,297  
3,513  

37,559   

34,254  

2018 

2017 

200   
271   

471   

363  
181  

544  

Details of directors’ remuneration and interests are provided in the audited section of the Directors’ remuneration report and 
should be regarded as part of these financial statements. 

49 

 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
  
 
 
 
 
  
 
 
  
 
 
 
 
  
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
  
MySale Group Plc 
Notes to the financial statements 
30 June 2018 

Note 9. Income tax benefit 

Income tax benefit 
Current tax 
Deferred tax - origination and reversal of temporary differences 
Adjustment recognised for prior years 

Aggregate income tax benefit 

Deferred tax included in income tax benefit comprises: 
Increase in deferred tax assets (note 16) 

Numerical reconciliation of income tax benefit and tax at the statutory rate 
Loss before income tax benefit 

Tax at the statutory tax rate of 30% 
Effect of overseas tax rates 

Tax effect amounts which are not deductible/(taxable) in calculating taxable income: 

Non-deductible expenses 
Tax-exempt income 

Prior year tax losses not recognised now recognised 
Change in recognised deductible temporary differences  
Adjustment recognised for prior periods 

2018 
A$'000 

2017 
A$'000 

842   
(2,237)  
(245)  

(1,640)  

624  
(397) 
(803) 

(576) 

(2,237)  

(397) 

(1,692)  

(1,558) 

(508)  
(293)  

32   
(40)  

(809)  
(524)  
(8)  
(299)  

(467) 
183  

22  
-   

(262) 
-   
-   
(314) 

Income tax benefit 

(1,640)  

(576) 

The tax rates of the main jurisdictions are Australia 30% (2017: 30%), Singapore 17% (2017: 17%), New Zealand 28% (2017: 
28%), United Kingdom 19% (2017: 20%) and United States 42.8% (2017: 42.8%). 

Note 10. Current assets - cash and cash equivalents 

Cash at bank 
Bank deposits at call 

Reconciliation to cash and cash equivalents at the end of the financial year 
The above figures are reconciled to cash and cash equivalents at the end of the financial 
year as shown in the statement of cash flows as follows: 

Balances as above 
Bank overdraft (note 18) 

Balance as per statement of cash flows 

2018 
A$'000 

2017 
A$'000 

6,573   
197   

12,314  
6,713  

6,770   

19,027  

6,770   
(7,708)  

19,027  
-   

(938)  

19,027  

50 

 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
  
 
 
 
 
  
 
 
  
 
 
 
 
  
 
 
  
 
 
 
 
  
 
 
 
 
 
  
 
 
  
 
 
 
 
 
  
 
 
 
 
 
 
 
 
  
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
  
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
  
 
 
  
MySale Group Plc 
Notes to the financial statements 
30 June 2018 

Note 11. Current assets - trade and other receivables 

Trade receivables 
Less: Provision for impairment of receivables 

Other receivables 

2018 
A$'000 

2017 
A$'000 

29,780   
(311)  
29,469   

16,800  
(86) 
16,714  

385   

237  

29,854   

16,951  

Trade  receivables  include  uncleared  cash  receipts  due  from  online  customers  which  amounted  to  A$4,996,000  (2017: 
A$2,515,000). 

Impairment of receivables 
The group has recognised a loss of A$225,000 (2017: A$86,000) in profit or loss in respect of impairment of receivables for 
the year ended 30 June 2018. 

Movements in the provision for impairment of receivables are as follows: 

Opening balance 
Additional provisions recognised 

Closing balance 

2018 
A$'000 

2017 
A$'000 

86   
225   

311   

-   
86  

86  

Past due but not impaired 
Customers with balances past due but without provision for impairment of receivables amount to A$4,339,000 as at 30 June 
2018 (A$751,000 as at 30 June 2017). 

The ageing of the past due but not impaired receivables are as follows: 

3 to 6 months past due 

2018 
A$'000 

2017 
A$'000 

4,339   

751  

The group did not consider a credit risk on the aggregate balances after reviewing credit terms of customers based on recent 
collection practices. 

51 

 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
  
  
MySale Group Plc 
Notes to the financial statements 
30 June 2018 

Note 12. Current assets - inventories 

Goods for resale 
Obsolete and slow-moving inventory provision 

Stock in transit  

2018 
A$'000 

2017 
A$'000 

36,476   
(529)  
35,947   

35,403  
(895) 
34,508  

2,723   

3,534  

38,670   

38,042  

Write-downs of inventories to net realisable value recognised as an expense during the year ended 30 June 2018 amounted 
to A$275,000 (2017: A$281,000). This expense has been included in 'cost of sales' in profit or loss.  

Note 13. Current assets - other 

Prepayments 
Prepaid inventory 
Other deposits 
Other current assets 

2018 
A$'000 

2017 
A$'000 

1,339   
2,237   
316   
65   

1,419  
3,030  
333  
167  

3,957   

4,949  

Prepaid  inventory  relates  to  the  costs  of  goods  for  resale  that  have  been  paid  for  by  the  group  but  not  delivered  to  its 
distribution centres for further dispatch to the customers who placed the orders as at the reporting date. The corresponding 
cash received in advance from customers are accounted for within deferred revenue category in the balance sheet which 
includes the total amount of cash received for the goods not delivered to customers at the reporting date.  

Note 14. Non-current assets - property, plant and equipment 

Leasehold improvements - at cost 
Less: Accumulated depreciation 

Plant and equipment - at cost 
Less: Accumulated depreciation 

Fixtures and fittings - at cost 
Less: Accumulated depreciation 

Motor vehicles - at cost 
Less: Accumulated depreciation 

52 

2018 
A$'000 

2017 
A$'000 

1,697   
(1,085)  
612   

5,633   
(4,323)  
1,310   

1,331   
(894)  
437   

515   
(303)  
212   

1,408  
(901) 
507  

5,064  
(3,725) 
1,339  

1,313  
(712) 
601  

516  
(252) 
264  

2,571   

2,711  

 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
  
MySale Group Plc 
Notes to the financial statements 
30 June 2018 

Note 14. Non-current assets - property, plant and equipment (continued) 

Reconciliations 
Reconciliations of the written down values at the  beginning and end of the current and previous financial year are set out 
below: 

  Plant and 
  Leasehold 
 improvements   equipment 

A$'000 

A$'000 

Fixtures 
  and fittings   
A$'000 

Motor 
vehicles 
A$'000 

Total 
A$'000 

Balance at 1 July 2016 
Additions 
Additions through business combinations  
Disposals 
Exchange differences 
Depreciation expense 

Balance at 30 June 2017 
Additions 
Disposals 
Exchange differences 
Depreciation expense 

209   
477   
-  
(7)  
(3)  
(169)  

507   
278   
-  
(3)  
(170)  

1,467   
154   
489   
(5)  
(37)  
(729)  

1,339   
545   
(36)  
29   
(567)  

Balance at 30 June 2018 

612   

1,310   

Assets pledged as security 
Refer to note 20 for property, plant and equipment pledged as security. 

497   
306   
-  
(12)  
(1)  
(189)  

601   
39   
-  
(14)  
(189)  

437   

53   
286   
-  
(25)  
-  
(50)  

264   
-  
(2)  
3   
(53)  

212   

2,226  
1,223  
489  
(49) 
(41) 
(1,137) 

2,711  
862  
(38) 
15  
(979) 

2,571  

Property, plant and equipment secured under finance leases 
Refer to note 32 for further information on property, plant and equipment secured under finance leases. 

Depreciation expense is included in the 'administration expenses' in profit or loss. 

Note 15. Non-current assets - intangibles 

Goodwill - at cost 

Customer relationships - at cost 
Less: Accumulated amortisation 

Software - at cost 
Less: Accumulated amortisation 

ERP system 
Less: Accumulated amortisation 

53 

2018 
A$'000 

2017 
A$'000 

24,043   

24,019  

3,841   
(3,236)  
605   

21,280   
(9,232)  
12,048   

5,276   
(3,430)  
1,846   

3,519  
(2,593) 
926  

13,824  
(5,202) 
8,622  

4,436  
(2,431) 
2,005  

38,542   

35,572  

 
 
 
 
 
 
 
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
 
 
 
 
 
 
 
 
  
  
  
  
 
 
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
  
MySale Group Plc 
Notes to the financial statements 
30 June 2018 

Note 15. Non-current assets - intangibles (continued) 

Reconciliations 
Reconciliations of the written down values at the beginning and end of the current and previous financial year are set out 
below: 

 Goodwill 
A$'000 

  Customer 
  relationships   Software 
A$'000 

A$'000 

ERP 
system 
A$'000 

Total 
A$'000 

Balance at 1 July 2016 
Additions 
Additions through business combinations  
Disposals 
Exchange differences 
Amortisation expense 

Balance at 30 June 2017 
Additions 
Exchange differences 
Amortisation expense 

21,504   
-  
2,515   
-  
-  
-  

24,019   
-  
24   
-  

1,976   
-  
124   
-  
(33)  
(1,141)  

926   
251   
-  
(572)  

3,916   
6,851   
-  
(3)  
(9)  
(2,133)  

8,622   
7,451   
-  
(4,025)  

2,369   
492   
-  
-  
8   
(864)  

2,005   
841   
-  
(1,000)  

29,765  
7,343  
2,639  
(3) 
(34) 
(4,138) 

35,572  
8,543  
24  
(5,597) 

Balance at 30 June 2018 

24,043   

605   

12,048   

1,846   

38,542  

Amortisation expense is included in 'administration expenses' in profit or loss. 

Goodwill is allocated to the group’s cash-generating units ('CGUs') identified according to business model as follows: 

Online flash 
Online retail 

2018 
A$'000 

2017 
A$'000 

19,683   
4,360   

19,659  
4,360  

24,043   

24,019  

The recoverable amounts of the CGUs were determined based on value-in-use. Cash flow projections used in the value-in-
use calculations were based on financial budgets approved by management covering a five year period. Cash flows beyond 
the five year period were extrapolated using the estimated growth rates stated below. 

Management determined budgeted gross margin based on expectations of market developments. The growth rates used 
were conservative based on industry forecasts. The discount rates used were pre-tax and reflected specific risks relating to 
the CGUs. 

Online flash 

Key assumptions used for value-in-use calculations: 

Budgeted gross margin 
Five year compound growth rate 
Long term growth rate 
Pre-tax discount rate 

2018 
% 

2017 
% 

29.9%   
10.0%   
2.0%   
9.0%   

29.5%  
11.0%  
2.0%  
9.0%  

Based on the assessment, no impairment charge is required. Management have performed a number of sensitivity tests on 
the above rates and note that there is no impairment indicators arising from this analysis. The recoverable amount exceeded 
the carrying amount by A$218,402,000. 

54 

 
 
 
 
 
 
 
  
  
  
  
 
 
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
 
 
 
 
 
 
 
  
  
  
  
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
MySale Group Plc 
Notes to the financial statements 
30 June 2018 

Note 15. Non-current assets - intangibles (continued) 

Online retail 

Key assumptions used in value-in-use calculation 

Budgeted gross margin 
Five year compound growth rate 
Long term growth rate 
Pre-tax discount rate 

2018 
% 

2017 
% 

22.7%   
(2.0%)  
2.0%   
9.0%   

22.7%  
(10.0%) 
2.0%  
9.0%  

Based on the assessment, no impairment charge is required. Management have performed a number of sensitivity tests on 
the above rates and note that there is no impairment indicators arising from this analysis. The recoverable amount exceeded 
the carrying amount by A$14,825,000. 

Note 16. Non-current assets - deferred tax 

Deferred tax asset comprises temporary differences attributable to: 

Amounts recognised in profit or loss: 

Tax losses 
Accrued expenses 
Provisions 
Sundry 
Property, plant and equipment 
Intangibles 

Deferred tax asset 

Movements: 
Opening balance 
Credited to profit or loss (note 9) 
Exchange loss 

Closing balance 

2018 
A$'000 

2017 
A$'000 

9,692   
1,281   
996   
292   
61   
(181)  

8,876  
485  
784  
673  
4  
(278) 

12,141   

10,544  

10,544   
2,237   
(640)  

10,295  
397  
(148) 

12,141   

10,544  

Deferred income tax assets are recognised for tax losses, non-deductible accruals and provisions and capital allowances 
carried forward to the extent that realisation of the related tax benefits through future taxable profits is probable.  

Note 17. Current liabilities - trade and other payables 

Trade payables 
Other payables and accruals 
Sales tax payable 

Refer to note 26 for further information on financial instruments. 

55 

2018 
A$'000 

2017 
A$'000 

19,879   
7,663   
2,481   

23,518  
4,450  
618  

30,023   

28,586  

 
 
 
 
 
 
 
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
  
 
 
 
 
 
 
  
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
  
MySale Group Plc 
Notes to the financial statements 
30 June 2018 

Note 18. Current liabilities - borrowings 

Bank overdraft 
Bank loans 
Bank loans under interchangeable facilities 
Finance lease liability 

2018 
A$'000 

2017 
A$'000 

7,708   
5,200   
-    
90   

-   
5,200  
4,775  
39  

12,998   

10,014  

Refer to note 20 for further information on assets pledged as security and financing arrangements. 

Refer to note 26 for further information on financial instruments. 

Note 19. Current liabilities - provisions 

Employee benefits provision 
Lease make good provision 
Gift voucher provision 
Sales returns provision 

2018 
A$'000 

2017 
A$'000 

1,463   
135   
535   
683   

1,115  
173  
433  
562  

2,816   

2,283  

Lease make good provision 
The provision represents the present value of the estimated costs to make good the premises leased by the group at the end 
of the respective lease terms. 

Gift voucher provision 
The provision represents the estimated costs to honour gift vouchers that are in circulation and not expired. 

Sales return provision 
The provision represents the costs for goods expected to be returned by customers. 

Movements in provisions 
Movements in each class of provision during the current financial year, other than employee benefits, are set out below: 

 - 2018 

Carrying amount at the start of the year 
Additional provisions recognised 
Amounts used 
Foreign exchange differences 

Carrying amount at the end of the year 

  Lease make 
good 
provision 
A$'000 

Gift vouchers 
provision 
A$'000 

Sales returns 
provision 
A$'000 

173   
-  
(40)  
2   

135   

433   
535   
(433)  
-  

535   

562  
683  
(562) 
- 

683  

56 

 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
 
  
MySale Group Plc 
Notes to the financial statements 
30 June 2018 

Note 20. Non-current liabilities - borrowings 

Finance lease liability 

Refer to note 26 for further information on financial instruments. 

Total secured liabilities 
The total secured liabilities (current and non-current) are as follows: 

Bank overdraft 
Bank loans 
Bank loans under interchangeable facilities 
Finance lease liability 

2018 
A$'000 

2017 
A$'000 

54   

143  

2018 
A$'000 

2017 
A$'000 

7,708   
5,200   
-    
144   

-   
5,200  
4,775  
182  

13,052   

10,157  

The  group  has  a  A$28,105,000  (2017:  A$13,120,000)  total  borrowing  facility  with  Hong  Kong  and  Shanghai  Banking 
Corporation Plc ('HSBC') which is secured by a Corporate Guarantee and Indemnity. There are no financial covenants in 
relation to this total borrowing facility.  

In 2017, the group had A$11,576,000 borrowing facility with Australia and New Zealand Banking Group Limited ('ANZ') which 
was secured by a Corporate Guarantee and Indemnity. The group was required to comply with certain covenants in relation 
to this facility. 

Assets pledged as security 
All bank borrowings of the group are secured by a Corporate Guarantee and Indemnity. The average interest rate incurred 
on these bank borrowings was 2.75% (2017: 2.59%). The borrowings are expected to be repaid within 90 days. 

The lease liabilities are effectively secured as the rights to the leased assets, recognised in the balance sheet, revert to the 
lessor in the event of default. 

The carrying amounts of assets pledged as security for current and non-current borrowings are: 

Cash and cash equivalents 

2018 
A$'000 

2017 
A$'000 

5,200   

5,200  

57 

 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
 
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
  
MySale Group Plc 
Notes to the financial statements 
30 June 2018 

Note 20. Non-current liabilities - borrowings (continued) 

Financing arrangements 
Unrestricted access was available at the reporting date to the following lines of credit: 

Total facilities 

Bank overdraft 
Bank loans and overdrafts 
Bank guarantees 
Bank loans under interchangeable facilities 

Used at the reporting date 

Bank overdraft 
Bank loans and overdrafts 
Bank guarantees 
Bank loans under interchangeable facilities 

Unused at the reporting date 

Bank overdraft 
Bank loans and overdrafts 
Bank guarantees 
Bank loans under interchangeable facilities 

Note 21. Non-current liabilities - provisions 

Employee benefits provision 

Long term incentive plan 
Refer to note 36 for details on the long term incentive plan. 

Note 22. Equity - share capital 

2018 
A$'000 

2017 
A$'000 

10,262   
5,200   
1,537   
11,106   
28,105   

7,708   
5,200   
1,537   
-    
14,445   

2,554   
-    
-    
11,106   
13,660   

-   
5,200  
3,096  
16,400  
24,696  

-   
5,200  
1,405  
4,775  
11,380  

-   
-   
1,691  
11,625  
13,316  

2018 
A$'000 

2017 
A$'000 

272   

332  

2018 
Shares 

2017 
Shares 

2018 
A$'000 

2017 
A$'000 

Ordinary shares £nil each (2017: £nil) - issued and fully paid 

  154,331,652    151,331,652   

-    

-   

Authorised share capital 
200,000,000 (2017: 200,000,000) ordinary shares of £nil each. 

The increase on the ordinary shares happened at the beginning of the year, on 1 July 2017.  

Ordinary shares 
Ordinary shares entitle the holder to participate in dividends and the proceeds on the winding up of the company in proportion 
to the number of and amounts paid on the shares held.  

On a show of hands every member present at a meeting in person or by proxy shall have one vote and upon a poll each 
share shall have one vote. 

58 

 
 
 
 
 
 
 
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
 
 
 
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
  
  
  
MySale Group Plc 
Notes to the financial statements 
30 June 2018 

Note 22. Equity - share capital (continued) 

Capital risk management 
The group’s objectives when managing capital is to safeguard the group’s ability to continue as a going concern, so that it 
can  continue  to  provide  returns  for  shareholders  and  benefits  for  other  stakeholders  and  to  maintain  an  optimal  capital 
structure to reduce the cost of capital.  

Capital  is  regarded  as  total  equity,  as  recognised  in  the  balance  sheet,  plus  net  debt.  Net  debt  is  calculated  as  total 
borrowings less cash and cash equivalents. 

In order to maintain or adjust the capital structure, the group may adjust the amount of dividends paid to shareholders, return 
capital to shareholders, issue new shares or sell assets to reduce debt. 

The capital risk management policy remains unchanged from the 30 June 2017 Annual Report. 

Note 23. Equity - other reserves 

Foreign currency reserve 
Hedging reserve - cash flow hedges 
Share-based payments reserve 
Capital reorganisation reserve 

2018 
A$'000 

2017 
A$'000 

3,458   
38   
6,277   
(132,756)  

2,187  
(788) 
5,399  
(132,756) 

(122,983)  

(125,958) 

Foreign currency reserve 
The  reserve  is  used  to  recognise  exchange  differences  arising  from  translation  of  the  financial  statements  of  foreign 
operations to Australian dollars. 

Hedging reserve - cash flow hedges 
The reserve is used to recognise the effective portion of the gain or loss of cash flow hedge instruments that is determined 
to be an effective hedge. 

Share-based payments reserve 
The  reserve  is  used  to  recognise  the  value  of  equity  benefits  provided  to  employees  and  directors  as  part  of  their 
remuneration, and other parties as part of their compensation for services. 

Capital reorganisation reserve 
The reserve is used to recognise the difference between the purchase price of APAC Sale Group Pte. Ltd. and the net assets 
acquired following a group reorganisation in 2014. 

59 

 
 
 
 
 
 
 
  
  
  
  
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
  
  
  
  
MySale Group Plc 
Notes to the financial statements 
30 June 2018 

Note 23. Equity - other reserves (continued) 

Movements in reserves 
Movements in each class of reserve during the current and previous financial year are set out below: 

 Foreign 
 currency 
A$'000 

  Hedging 
A$'000 

   Share-based  
  payments 

A$'000 

Capital 
 reorganisation  
A$'000 

Balance at 1 July 2016 
Foreign currency translation 
Cash flow hedge 
Share-based payments 

Balance at 30 June 2017 
Foreign currency translation 
Cash flow hedge 
Share-based payments 

Balance at 30 June 2018 

3,938   
(1,751)  
-  
-  

2,187   
1,271   
-  
-  

3,458   

Note 24. Equity - non-controlling interests 

Accumulated losses 

(1,047)  
-  
259   
-  

(788)  
-  
826   
-  

4,102   
-  
-  
1,297   

5,399   
-  
-  
878   

(132,756)  
-  
-  
-  

(132,756)  
-  
-  
-  

Total 
A$'000 

(125,763) 
(1,751) 
259  
1,297  

(125,958) 
1,271  
826  
878  

38   

6,277   

(132,756)  

(122,983) 

2018 
A$'000 

2017 
A$'000 

(20)  

(20) 

The non-controlling interests has a 40% equity holding in Invite to Buy, 40% in Chic Global Limited and 49% in Simply Send 
H Pty Limited. 

Note 25. Equity - dividends 

There were no dividends paid, recommended or declared during the current or previous financial year. 

Note 26. Financial instruments 

Financial risk management objectives 
The group’s activities expose it to market risk (including foreign currency risk and interest rate risk), credit risk and liquidity 
risk. The group’s overall risk management strategy seeks to minimise any adverse effects from the unpredictability of financial 
markets on the group’s financial performance. The group uses financial instruments  such as currency forwards to hedge 
certain financial risk exposures. 

The  Board  of  Directors  (the  'Board')  is  responsible  for  setting  the  objectives  and  underlying  principles  of  financial  risk 
management for the group. 

Financial risk management is carried out by the executive directors and the executive management team in accordance with 
the policies set by the Board. They identify, evaluate and hedge financial risks in close co-operation with the group’s operating 
units. Regular reports are circulated and reviewed by executive directors. 

60 

 
 
 
 
 
 
 
  
  
  
  
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
 
 
 
 
 
 
 
  
  
  
  
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
  
 
  
MySale Group Plc 
Notes to the financial statements 
30 June 2018 

Note 26. Financial instruments (continued) 

Market risk 

Foreign currency risk 
The company is incorporated in Jersey and the group operates from Australia with operations in New Zealand, USA and 
Asia  (including  Malaysia,  Thailand  and  Singapore).  Entities  in  the  group  regularly  transact  in  currencies  other  than  their 
respective functional currencies ('foreign currencies'). The group purchases products in these countries and other European 
Union countries. 

Currency risk arises within entities in the group when transactions are denominated in foreign currencies. To manage the 
currency risk, the executive management team manages the overall currency exposure mainly  by entering into  currency 
forwards with banks. 

The carrying amount of the group's foreign currency denominated financial assets and financial liabilities at  the reporting 
date were as follows: 

US dollars 
Euros 
Pound sterling 
New Zealand dollars 
Singapore dollars 
Malaysian ringgit 
Chinese Yuan 
Others 

Assets 

2018 
A$'000 

2017 
A$'000 

Liabilities 

2018 
A$'000 

2017 
A$'000 

1,671   
17,127   
9,338   
619   
308   
24   
287   
59   

1,333   
13,314   
5,130   
1,702   
1,022   
697   
-  
2   

522   
820   
8,301   
778   
26   
3   
-  
58   

2,368  
6,702  
1,093  
1,130  
5  
- 
- 
49  

29,433   

23,200   

10,508   

11,347  

The group had net assets denominated in foreign currencies of A$18,925,000 as at 30 June 2018 (2017: A$11,853,000). 
Based  on this exposure,  had the Australian  dollar weakened by 10% / strengthened by 10% (2017: weakened  by 10% / 
strengthened by 10%) against these foreign currencies with all other variables held constant, the group's loss before tax for 
the year would have been A$1,893,000 lower / higher (2017: A$1,185,000 lower / higher). The percentage change is the 
expected overall volatility of the significant currencies, which is based on management’s assessment of reasonable possible 
fluctuations taking into consideration movements over the last 6 months each year and the spot rate at each reporting date. 
The actual foreign exchange loss for the year ended 30 June 2018 was A$1,408,000 (2017: A$1,425,000). 

Price risk 
The group is not exposed to any significant price risk. 

Cash flow and fair value interest rate risk 
Cash flow interest rate risk is the risk that the future cash flows of a financial instrument will fluctuate because of changes in 
market interest rates. Fair value interest rate risk is the risk that the fair value of a financial instrument will fluctuate due to 
changes in market interest rates. 

The group is not exposed to any significant cash flow interest rate risks arising mainly from interest bearing deposits. 

Credit risk 
Credit risk refers to the risk that counterparty will default on its contractual obligations resulting in financial loss to the group. 
The major classes of financial  assets  of the  group are bank deposits.  For bank deposits,  the  group adopts the  policy of 
dealing only with high credit quality financial institutions and major banks.  

The principal business of the group is online cash sales. The group adopts the policy of dealing with customers of appropriate 
credit history in relation to its online sales and wholesale business.  

The  group’s maximum exposures to credit  risk at the end of the reporting  period  in relation to  each class  of recognised 
financial assets is the carrying amount of those assets as indicated in the balance sheet. 

61 

 
 
 
 
 
 
 
  
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
 
 
 
  
  
  
  
  
 
  
  
MySale Group Plc 
Notes to the financial statements 
30 June 2018 

Note 26. Financial instruments (continued) 

Concentration of credit risk 
There  are  no  significant  concentrations  of  credit  risk  within  the  group.  The  credit  risk  on  liquid  funds  is  limited  as  the 
counterparties are banks with high credit ratings. 

Credit risk is managed by limiting the amount of credit exposure to any single counter-party for cash deposits. 

Liquidity risk 
The group manages liquidity risk by maintaining adequate cash reserves and available borrowing facilities by continuously 
monitoring actual and forecast cash flows and matching the maturity profiles of financial assets and liabilities. 

Unused borrowing facilities at the reporting date: 

Bank overdraft 
Bank guarantees 
Bank loans under interchangeable facilities 

2018 
A$'000 

2017 
A$'000 

2,554   
-    
11,106   
13,660   

-   
1,691  
11,625  
13,316  

Remaining contractual maturities 
Trade payables and other financial liabilities mainly arise from the financing of assets used in the group's ongoing operations 
such as plant and equipment and investments in working capital. These assets are considered in the group's overall liquidity 
risk. 

The following tables detail the group's remaining contractual maturity for its financial instrument liabilities. The tables have 
been drawn up based on the undiscounted cash flows of financial liabilities based on the earliest date on which the financial 
liabilities are required to be paid. The tables include both interest and principal cash flows disclosed as remaining contractual 
maturities and therefore these totals may differ from their carrying amount in the balance sheet. 

 - 2018 

Non-derivatives 
Non-interest bearing 
Trade and other payables 

Interest-bearing - variable 
Bank overdraft 
Bank loans 
Lease liability 
Total non-derivatives 

  Weighted 
average 
interest rate 
% 

1 year or less 
A$'000 

Between 1 
and 5 years 
A$'000 

Over 5 years 
A$'000 

  Remaining 
contractual 
maturities 
A$'000 

- 

27,542   

2.75%   
3.08%   
7.20%   

7,708   
5,200   
92   
40,542   

-  

-  
-  
56   
56   

-  

-  
-  
-  
-  

27,542  

7,708  
5,200  
148  
40,598  

62 

 
 
 
 
 
 
 
  
  
  
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
 
 
 
 
  
  
  
 
 
 
 
 
 
 
  
  
  
 
 
 
 
  
  
  
 
 
 
 
 
 
 
  
MySale Group Plc 
Notes to the financial statements 
30 June 2018 

Note 26. Financial instruments (continued) 

 - 2017 

Non-derivatives 
Non-interest bearing 
Trade and other payables 

Interest-bearing - variable 
Bank loans 
Lease liability 
Total non-derivatives 

Derivatives 
Forward foreign exchange contracts net settled  
Total derivatives 

  Weighted 
average 
interest rate 
% 

1 year or less 
A$'000 

Between 1 
and 5 years 
A$'000 

Over 5 years 
A$'000 

  Remaining 
contractual 
maturities 
A$'000 

- 

27,968   

-  

2.59%   
7.20%   

- 

9,975   
51   
37,994   

788   
788   

-  
149   
149   

-  
-  

-  

-  
-  
-  

-  
-  

27,968  

9,975  
200  
38,143  

788  
788  

The cash flows  in the maturity  analysis above are  not expected to occur  significantly earlier than contractually  disclosed 
above. 

Note 27. Fair value measurement 

Fair value hierarchy 
The following tables detail the group's assets and liabilities, measured or disclosed at fair value, using a three level hierarchy, 
based on the lowest level of input that is significant to the entire fair value measurement, being: 
Level  1:  Quoted  prices  (unadjusted)  in  active  markets  for  identical  assets  or  liabilities  that  the  entity  can  access  at  the 
measurement date 
Level 2: Inputs other than quoted prices included within level 1 that are observable for the asset or liability, either directly (as 
prices) or indirectly (derived from prices) 
Level 3: Inputs for the asset or liability that are not based on observable market data (unobservable inputs) 

 - 2018 

Assets 
Derivative financial instruments 
Total assets 

 - 2017 

Liabilities 
Derivative financial instruments 
Total liabilities 

Level 1 
A$'000 

Level 2 
A$'000 

Level 3 
A$'000 

Total 
A$'000 

Level 1 
A$'000 

-  
-  

-  
-  

38   
38   

Level 2 
A$'000 

Level 3 
A$'000 

788   
788   

-  
-  

-  
-  

38  
38  

Total 
A$'000 

788  
788  

There were no transfers between levels during the financial year. 

Unless otherwise stated, the carrying amounts of financial instruments reflect their fair value. The carrying amounts of trade 
receivables and trade payables are assumed to approximate their fair values due to their short-term nature. The fair value of 
financial liabilities is estimated by discounting the remaining contractual maturities at the current market interest rate that is 
available  for  similar  financial  instruments.  Also,  there  is  no  material  difference  between  the  fair  value  of  cash  and  cash 
equivalents and the carrying amounts. 

Valuation techniques for fair value measurements categorised within level 2 
The fair value of the derivative financial instruments, being forward exchange contracts, are determined using quoted forward 
exchange rates at the reporting date. These instruments are included in level 2. 

63 

 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
 
 
 
 
  
  
  
 
 
 
 
 
 
 
  
  
  
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
  
  
  
 
 
 
 
  
  
  
 
 
 
 
 
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
 
 
 
  
  
  
  
MySale Group Plc 
Notes to the financial statements 
30 June 2018 

Note 28. Changes in liabilities arising from financing activities 

Balance at 1 July 2016 
Net cash from financing activities 

Balance at 30 June 2017 
Net cash used in financing activities 

Balance at 30 June 2018 

  Bank loans 

under 
interchange-
able 
facilities  
A$'000 

Bank 
loans 
A$'000 

Finance lease 
 liability 
A$'000 

Total 
A$'000 

5,200   
-  

5,200   
-  

5,200   

1,212   
3,563   

4,775   
(4,775)  

-  

64   
118   

182   
(38)  

144   

6,476  
3,681  

10,157  
(4,813) 

5,344  

Note 29. Key management personnel disclosures 

Compensation 
The aggregate compensation made to directors and other members of key management personnel of the group is set out 
below: 

Short-term employee benefits 
Post-employment benefits 

2018 
A$'000 

2017 
A$'000 

1,911   
135   

1,616  
117  

2,046   

1,733  

Key management includes directors (executives and non-executives) and key heads of departments. 

During  the  financial  year  ended  30  June  2018  A$nil  (2017:  A$nil)  performance  rights  were  granted  to  members  of  key 
management personnel under share-based payments plans operated by the group as disclosed in note 36. 

Note 30. Remuneration of auditors 

Services provided by the company's auditors and network firms  
During  the  year  the  company  (including  its  overseas  subsidiaries)  obtained  the  following  services  from  the  company's 
auditors, PricewaterhouseCoopers, at costs as detailed below: 

Fees payable to the company's auditor and its associates for the audit of the consolidated 
financial statements 
Fees payable to the company's auditor and its associates for other services:  
- the audit of the company's subsidiaries 
- taxation services  
- other non-audit services  

2018 
A$'000 

2017 
A$'000 

228  

193  
111   
598   

1,130   

190  

207  
132  
74  

603  

64 

 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
  
  
  
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
MySale Group Plc 
Notes to the financial statements 
30 June 2018 

Note 31. Contingent liabilities 

The group has issued a bank guarantee through its banker ANZ Bank New Zealand Limited, in respect of customs and duties 
obligations amounting to NZ$150,000 (2017: NZ$150,000). 

The group issued bank guarantees through its banker, Hong Kong and Shanghai Banking Corporation, in respect of lease 
obligations amounting to A$979,000 (2017: A$979,000). 

Note 32. Commitments 

Lease commitments - operating 
Committed at the reporting date but not recognised as liabilities, payable: 
Within one year 
One to five years 
More than five years 

Lease commitments - finance 
Committed at the reporting date and recognised as liabilities, payable: 
Within one year 
One to five years 

Total commitment 
Less: Future finance charges 

Net commitment recognised as liabilities 

Representing: 
Finance lease liability - current (note 18) 
Finance lease liability - non-current (note 20) 

Sub-lease receivable - operating 
Committed at the reporting date but not recognised as assets, receivables: 
Within one year 
One to five years 

2018 
A$'000 

2017 
A$'000 

3,987   
7,681   
314   

3,324  
9,138  
-   

11,982   

12,462  

92   
56   

148   
(4)  

144   

90   
54   

144   

-    
-    

-    

51  
149  

200  
(18) 

182  

39  
143  

182  

269  
289  

558  

The group leases office space, land and buildings and warehouses from non-related parties under non-cancellable operating 
lease agreements. The leases have varying terms, escalation clauses and renewal rights.  

The group leases certain motor vehicles from non-related parties under finance leases. The lease agreements do not have 
renewal clauses but provide the group with options to purchase the leased assets at nominal values at the end of the lease 
term. 

The carrying amounts of motor vehicles held under finance leases are A$144,000 (2017: A$182,000) at the reporting date. 

The company previously subleased some of its office and warehouse space to related and non-related parties. The subleases 
have varying terms and expiry dates.  

65 

 
 
 
 
 
 
 
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
 
 
 
 
  
 
 
 
 
 
  
 
 
  
 
 
  
 
 
 
 
 
  
 
 
 
 
 
  
 
 
 
 
  
 
 
  
 
 
 
 
 
  
 
 
 
 
 
  
 
 
  
 
 
  
 
 
 
 
 
  
 
 
 
  
  
  
  
  
MySale Group Plc 
Notes to the financial statements 
30 June 2018 

Note 33. Related party transactions 

Parent entity 
MySale Group Plc is the parent company of the group. 

Subsidiaries 
Interests in subsidiaries are set out in note 34. 

Key management personnel 
Disclosures relating to key management personnel are set out in note 29. 

Transactions with related parties 
The following transactions occurred with related parties: 

Sale of goods and services: 
Sale of goods to other related party (Arcadia and Sports Direct) 
Sale of rent and freight services to other related party (recharges of payment) 

Payment for goods and services: 
Purchase of goods from other related party 

2018 
A$'000 

2017 
A$'000 

509   
-    

3,074  
522  

7,679   

1,782  

Receivable from and payable to related parties 
The following balances are outstanding at the reporting date in relation to transactions with related parties: 

Current receivables: 
Trade receivables from other related party 

Current payables: 
Trade payables to other related party 

Loans to/from related parties 
There were no loans to or from related parties at the current and previous reporting date. 

Terms and conditions 
All transactions were made on normal commercial terms and conditions and at market rates. 

2018 
A$'000 

2017 
A$'000 

294   

2,200  

840   

1,452  

66 

 
 
 
 
 
 
 
  
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
  
 
 
  
 
 
 
 
  
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
  
 
 
  
  
  
MySale Group Plc 
Notes to the financial statements 
30 June 2018 

Note 34. Interests in subsidiaries 

The consolidated financial statements incorporate the assets, liabilities and results of the following subsidiaries in accordance 
with the accounting policy described in note 2: 

 Principal place of 
business / 
 Country of 
 incorporation 

  Ownership 
interest 
2018 
% 

 Principal activities  

  Ownership 
interest 
2017 
% 

Parent 

Non-controlling interest 
  Ownership 
interest 
2017 
% 

  Ownership 
interest 
2018 
% 

Name 

APAC Sale Group 
Pte. Ltd. 

 3 Fusionopolis Link 
#02-08 
Nexus@one-north, 
Singapore 
APAC Sale Italy s.r.l  Impruneta 

APAC Sales Group, 
Inc. 

APAC UK 
Procurement Co 
Limited 

(Florence), via Di 
Colle Ramole 11, 
50023, Bottai, Italy 
 1107 S Boyle 
Street, Los Angeles, 
CA 90023, U.S.A 
 1 Brunel Road, 
Earlstrees Industrial 
Estate, Corby, 
Northants, NN17 
4JW, UK 

APACSale Limited   The Old Mill, 9 Soar 

BuyInvite Pty 
Limited 

Cocosa Lifestyle 
Limited 

Lane, Leicester, 
LE3 5DE, UK 
 3/120 Old Pittwater 
Road, Brookvale, 
2100, Australia  
 1 Brunel Road, 
Earlstrees Industrial 
Estate, Corby, 
Northants, NN17 
4JW, UK 
 25 Barrys Point 
Road, Takapuna 
Auckland 0632, NZ 
Ozsale Pty Limited   3/120 Old Pittwater 

NZ Sale Limited 

Ozsale Sdn. Bhd. 

Private Sale Asia 
Pacific Pte Ltd 

Simply Sent It Pty 
Limited 

Road, Brookvale, 
2100, Australia 
 29-3, Block F2, 
Jalan PJU1/42A, 
Dataran Prima, 
47301 Petaling 
Jaya, Selangor, 
Malaysia  
 3 Anson Road, #27-
01 Springleaf 
Tower, Singapore 
 Unit 5, 111 Old 
Pittwater Road, 
Brookvale, 2100, 
Australia 

Trading company 

100%  

100%  

Trading company 

100%  

100%  

100%  

100%  

Trading company 

100%  

100%  

Trading company 

100%  

100%  

Trading company 

100%  

100%  

Trading company 

100%  

100%  

Trading company 

- 

- 

Trading company 

100%  

100%  

Trading company 

100%  

100%  

Trading company 

100%  

100%  

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

Trading company 

51%  

51%  

49%  

49%  

67 

 
 
 
 
 
 
 
  
  
  
  
 
  
  
 
 
 
 
 
  
 
 
 
 
 
 
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
MySale Group Plc 
Notes to the financial statements 
30 June 2018 

Note 34. Interests in subsidiaries (continued) 

 Principal place of 
business / 
 Country of 

Name 

incorporation 

 Principal 
activities 

Parent 

  Ownership 
interest 
2018 

  Ownership 
interest 
2017 

Non-controlling interest 
  Ownership 
interest 
2017 

  Ownership 
interest 
2018 

% 

% 

% 

% 

Singsale Pte. Ltd. 

 3 Fusionopolis Link 
#02-08 Nexus@one-
north, Singapore 
 3/120 Old Pittwater 
Road, Brookvale, 
2100, Australia  
Chic Global Limited  1 Brunel Road, 

Brand Search Pty 
Limited 

BuyInvite NZ Pty 
Limited 

Click Frenzy 
Australia Pty Ltd 

NZ Wine Limited 

Ourpay Ltd 
(formerly My Trade 
Ltd)  

MySale Group 
Limited 

Handelsselskabet 
(Invite to buy) 

Branch of Click 
Frenzy Australia 
Pty Ltd 

Ozsale Philippine 
Branch 

Earlstrees Industrial 
Estate Corby, 
Northamptonshire, 
United Kingdom, 
NN17 4JW 
 Unit 5, 111 Old 
Pittwater Road, 
Brookvale, 2100, 
Australia 
 Unit 5, 111 Old 
Pittwater Road, 
Brookvale, 2100, 
Australia 
 25 Barrys Point Road, 
Takapuna Auckland 
0632, NZ 
 The Old Mill 9 Soar 
Lane Leicester, 
Leicestershire, LE3 
5DE, UK 
 Hong Kong 
Unit 5, 111 Old 
Pittwater Road, 
Brookvale, 2100, 
Australia 
 1 September 2008 
ApS, c/o Accura 
Advokatpartnerselskab 
Tuborg Boulevard 1 
2900 Hellerup, 
Denmark 
 Russia 
Unit 5, 111 Old 
Pittwater Road, 
Brookvale, 2100, 
Australia 
 5J Westgate Tower, 
Investment Drive, 
Madrigal Business 
Park, Muntinlupa City, 
Philippines 1780 

Trading company 

100%  

100%  

Trading company 

100%  

100%  

Trading company 

100%  

60%  

Dormant 

100%  

100%  

Dormant 

100%  

100%  

Dormant 

100%  

100%  

Dormant 

100%  

100%  

Dormant 

100%  

100%  

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

40%  

- 

- 

- 

- 

- 

Trading company 

60%  

60%  

40%  

40%  

Trading company 

100%  

100%  

Dormant 

100%  

100%  

- 

- 

- 

- 

Summarised financial information for subsidiaries that have non-controlling interests has not been provided as they are not 
material to the group. 

68 

 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
  
  
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
MySale Group Plc 
Notes to the financial statements 
30 June 2018 

Note 35. Earnings per share 

Loss after income tax attributable to the owners of MySale Group Plc 

(52)  

(982) 

Weighted average number of ordinary shares used in calculating basic earnings per share 

  154,331,652    151,331,652  

Weighted average number of ordinary shares used in calculating diluted earnings per share    154,331,652    151,331,652  

  Number 

  Number 

2018 
A$'000 

2017 
A$'000 

Basic earnings per share 
Diluted earnings per share 
Underlying basic earnings per share 

  Cents 

Cents 

(0.03)  
(0.03)  
4.25   

(0.65) 
(0.65) 
2.50  

8,047,850 (2017: 8,615,909) employee long term incentives have been excluded from the 2018 diluted earnings calculation 
as they are anti-dilutive for the year. 

Note 36. Share-based payments 

The company has two employee share plans; (1) the Executive Incentive Plan (‘EIP’) and (2) the Loan Share Plan (‘LSP’). 
In accordance with the terms of each plan 100% of the ordinary shares will vest three years from grant date subject to the 
achievement  of  the  Underlying  Earnings  Before  Interest,  Tax,  Depreciation  and  Amortisation  (‘EBITDA’)  included  in  the 
company’s internal forecasts set by the Board in the year of the grant. 

In July 2015, 3,000,000 options over the ordinary share capital of the company were granted to the Chairman with an exercise 
price of £0.53. 1,000,000 options will vest when the company’s share price reaches £1.50, a further 1,500,000 shall vest 
when the company’s share price reaches £2.26 and a further 500,000 shall vest when the company’s share price reaches 
£2.75. The options expire five years after the grant date. Other than the vesting conditions, all other terms are the same as 
the EIP. The fair value of the accounting expense in relation to these options are recognised over the vesting period. 

Set out below are summaries of share and options granted under the plans for directors and employees: 

2018 

Grant date 

 Expiry date 

price 

  Exercise  

  Balance at    
the start of    
the year 

  Granted 

  Exercised 

Expired/  
forfeited/ 
 other 

  Balance at  
the end of  
the year 

28/05/2014 
18/08/2015 
18/08/2015 
27/07/2015 
19/08/2016 
19/08/2016 
19/08/2017 
19/08/2017 

 16/06/2019 ** 
 18/08/2020 ** 
 18/08/2020 * 
 27/07/2020 ** 
 19/08/2021 ** 
 19/08/2021 * 
 19/08/2022 ** 
 19/08/2022 * 

* 
** 

 EIP - Options 
 LSP 

£2.26   
£0.51   
£0.51   
£0.53   
£0.65   
£0.65   
£1.15   
£1.15   

111,499   
2,027,806   
400,021   
3,000,000   
1,959,599   
1,116,984   
-  
-  
8,615,909   

-  
-  
-  
-  
-  
-  
449,314   
271,014   
720,328   

-  
-  
-  
-  
-  
-  
-  
-  
-  

-  
(329,991)  
(109,488)  
-  
(90,617)  
(758,291)  
-  
-  
(1,288,387)  

111,499  
1,697,815  
290,533  
3,000,000  
1,868,982  
358,693  
449,314  
271,014  
8,047,850  

69 

 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
  
 
  
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
  
   
 
  
 
 
 
  
 
  
 
  
 
 
  
   
 
  
  
 
  
 
  
   
 
  
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
  
  
  
MySale Group Plc 
Notes to the financial statements 
30 June 2018 

Note 36. Share-based payments (continued) 

2017 

Grant date 

 Expiry date 

price 

  Exercise  

  Balance at    
the start of    
the year 

  Granted 

  Exercised 

Expired/  
forfeited/ 
 other 

  Balance at  
the end of  
the year 

28/05/2014 
18/08/2015 
18/08/2015 
27/07/2015 
19/08/2016 
19/08/2016 

 16/06/2019 ** 
 18/08/2020 ** 
 18/08/2020 * 
 27/07/2020 ** 
 19/08/2021 ** 
 19/08/2021 * 

* 
** 

 EIP - Options 
 LSP 

£2.26   
£0.51   
£0.51   
£0.53   
£0.65   
£0.65   

111,499   
2,027,806   
400,021   
3,000,000   
-  
-  
5,539,326   

-  
-  
-  
-  
1,959,599   
1,116,984   
3,076,583   

-  
-  
-  
-  
-  
-  
-  

-  
-  
-  
-  
-  
-  
-  

111,499  
2,027,806  
400,021  
3,000,000  
1,959,599  
1,116,984  
8,615,909  

The weighted average remaining contractual life of the share plan outstanding at the end of the financial year was 4 years 
(2017: 4 years). 

The share-based payment expense for the year was A$878,000 (2017: A$1,297,000). 

At the end of the year there were only 111,499 shares exercisable at their weighted average exercise price of £2.26. 

Note 37. Events after the reporting period 

No matter or circumstance has arisen since 30 June 2018 that has significantly affected, or may significantly affect the group's 
operations, the results of those operations, or the group's state of affairs in future financial years. 

70 

 
 
 
 
 
 
 
  
  
  
   
 
  
 
 
 
  
 
  
 
  
 
 
  
   
 
  
  
 
  
 
  
   
 
  
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
  
  
  
  
  
  
  
  
MySale Group Plc 
Parent balance sheet 
30 June 2018 

Fixed assets 
Tangible assets 
Investment in subsidiaries 
Deferred tax 
Total fixed assets 

Current assets 
Debtors - amounts falling due within one year 
Cash at bank and in hand 
Total current assets 

Current liabilities 
Creditors - amounts falling due within one year 
Bank overdraft and lease liability 
Total current liabilities 

Net current assets 

Total assets less current liabilities 

Net assets 

Equity 
Called up share capital 
Share premium account 
Other reserves 
Accumulated losses 

Total equity 

Note   

2018 
A$'000 

2017 
A$'000 

4 
5 

6 
7 

8 
9 

135   
162,771   
590   
163,496   

183  
162,771  
359  
163,313  

24,917   
-    
24,917   

14,753  
2,085  
16,838  

1,023   
7,785   
8,808   

1,042  
96  
1,138  

16,109   

15,700  

179,605   

179,013  

179,605   

179,013  

  10 

  11 
  12 

-    
306,363   
(123,712)  
(3,046)  

-   
306,363  
(125,490) 
(1,860) 

179,605   

179,013  

In accordance with Companies (GAAP)(Jersey) Order 2010 and Article 105(2)(a) of the Companies (Jersey) Law 1991 the 
company has adopted United Kingdom Generally Accepted Accounting Principles and has elected to take the exemptions 
available to it not to present its own profit and loss account. The company reported a loss for the financial year ended 30 
June 2018 of A$1,186,000 (2017: A$185,000). 

The financial statements of MySale Group Plc (company number 115584 (Jersey)) were approved by the Board of Directors 
and authorised for issue on 8 October 2018. They were signed on its behalf by: 

__________________________ ___________________________ 
Carl Jackson                                Andrew Dingle  
Director                                        Director  

71 

 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
  
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
  
MySale Group Plc 
Parent statement of changes in equity 
30 June 2018 

Share 
premium 
account 
A$'000 

Other 
reserves 
A$'000 

Accumulated 
losses 
A$'000 

Total equity 
A$'000 

Balance at 1 July 2016 

306,363   

(125,657)  

(1,675)  

179,031  

Loss after income tax expense for the year 
Other comprehensive income for the year, net of tax 

Total comprehensive income for the year 

Transactions with owners in their capacity as owners: 
Share-based payments  

-  
-  

-  

-  

-  
(1,130)  

(185)  
-  

(185) 
(1,130) 

(1,130)  

(185)  

(1,315) 

1,297   

-  

1,297  

Balance at 30 June 2017 

306,363   

(125,490)  

(1,860)  

179,013  

Share 
premium 
account 
A$'000 

Other 
reserves 
A$'000 

Accumulated 
losses 
A$'000 

Total equity 
A$'000 

Balance at 1 July 2017 

306,363   

(125,490)  

(1,860)  

179,013  

Loss after income tax benefit for the year 
Other comprehensive income for the year, net of tax 

Total comprehensive income for the year 

Transactions with owners in their capacity as owners: 
Share-based payments  

-  
-  

-  

-  

-  
900   

900   

878   

(1,186)  
-  

(1,186) 
900  

(1,186)  

(286) 

-  

878  

Balance at 30 June 2018 

306,363   

(123,712)  

(3,046)  

179,605  

72 

 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
  
  
  
 
 
 
 
  
  
  
 
 
  
  
  
 
 
 
 
  
  
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
  
  
  
 
 
 
 
  
  
  
 
 
  
  
  
 
 
 
 
  
  
  
 
 
  
MySale Group Plc 
Notes to the parent financial statements 
30 June 2018 

Note 1. General information 

MySale  Group  Plc  (the  'company'  or  'parent  entity') is  a  public  company,  limited  by  shares,  listed  on  the  AIM  (Alternate 
Investment Market), a sub-market of the London Stock Exchange. The company is incorporated and registered in Jersey 
under the Companies (Jersey) Law 1991 (required for Companies House disclosure). The company is domiciled in Australia. 

The registered office of the company is Ogier House, The Esplanade, 44 Esplanade Street, St. Helier, JE4 9WG, Jersey and 
principal place of business is at 3/120 Old Pittwater Road, Brookvale, NSW 2100, Australia. 

The financial statements functional currency is Pounds Sterling. The presentation currency is Australian dollars, the most 
representable currency of the company's operations and generally rounded to the nearest thousand dollars. 

The principal business of the group  is the operating of online  shopping  outlets for consumer goods  like  ladies,  men and 
children’s fashion clothing, accessories, beauty and homeware items. 

The financial statements were authorised for issue, in accordance with a resolution of directors, on 8 October 2018. The 
directors have the power to amend and reissue the financial statements. 

Note 2. Significant accounting policies 

The principal accounting policies adopted in the preparation of the financial statements are set out below. These policies 
have been consistently applied to all the years presented, unless otherwise stated. 

New or amended Accounting Standards and Interpretations adopted 
The company  has adopted all of the  new or  amended Accounting Standards and  Interpretations  issued by the  Financial 
Reporting Council ('FRC') that are mandatory for the current reporting year. The adoption of these Accounting Standards 
and Interpretations did not have any significant impact on the financial performance or position of the company. 

Any new or amended Accounting Standards or Interpretations that are not yet mandatory have not been early adopted. 

Basis of preparation 
These financial statements were prepared in accordance with FRS 101 'Reduced Disclosure Framework'. 

As permitted by FRS 101, the company has taken advantage of all of the disclosure exemptions available to it, including: 

(a)   The requirements of paragraph 45(b) and 46-52 of IFRS 2 Share-based Payment; 
(b)   The requirements of IFRS 7 'Financial Instruments: Disclosures'; 
(c)   The requirements of paragraph 91 to 99 of IFRS 13 'Fair Value Measurement'; 
(d)   The requirements of paragraph 38 of IAS 1 'Presentation of Financial Statements' to present comparative information 

in respect of: 
i.    paragraph 79(a)(iv) of IAS 1; 
ii.   paragraph 73(e) of IAS 16 'Property, Plant and Equipment'; 
iii.  paragraph 118(e) of IAS 38 'Intangible Assets'. 

(e)   The following paragraphs of IAS 1: 
i.    10(d) statement of cash flows; 
ii.   16 statement of compliance with all IFRS; 
iii.   38A requirement for minimum of two primary statements, including cash flow statements; 
iv.   38B-D additional comparative information; 
v.   111 cash flow statement information; and 
vi.  134-136 capital management disclosures. 
 IAS 7 'Statement of Cash Flows'; and 

(f) 
(g)   IAS 24 'Related Party Disclosures'. 

In accordance with Companies (GAAP)(Jersey) Order 2010 and Article 105(2)(a) of the Companies (Jersey) Law 1991 the 
company has adopted United Kingdom Generally Accepted Accounting Principles and has elected to take the exemptions 
available to it not to present its own profit and loss account. The company reported a loss for the financial year ended 30 
June 2018 of A$1,186,000 (2017: A$185,000). 

73 

 
 
 
 
 
 
 
  
  
  
  
  
  
  
 
  
  
  
  
  
  
  
  
MySale Group Plc 
Notes to the parent financial statements 
30 June 2018 

Note 2. Significant accounting policies (continued) 

Historical cost convention 
These separate financial statements of the company are designed to include disclosures sufficient to comply with those parts 
of the UK Companies Act 2006 applicable to companies reporting under UK accounting standards even though the company 
is incorporated and registered in Jersey. They have been prepared under the historical cost convention and under the going 
concern assumption. Further details of the directors' considerations in relation to going concern are included in the directors' 
report. 

Critical accounting estimates 
The  preparation  of  the  financial  statements  requires  the  use  of  certain  critical  accounting  estimates.  It  also  requires 
management to exercise its judgement in the process of applying the company's accounting policies. The areas involving a 
higher  degree  of  judgement  or  complexity,  or  areas  where  assumptions  and  estimates  are  significant  to  the  financial 
statements, are disclosed in note 3. 

Foreign currency translation 

Foreign currency transactions 
Foreign currency transactions are translated into Pounds Sterling using the exchange rates  prevailing at the dates of the 
transactions. Foreign exchange gains and losses resulting from the settlement of such transactions and from the translation 
at financial year-end exchange rates of monetary assets and liabilities denominated in foreign currencies are recognised in 
profit or loss. 

Functional currency translation 
The assets and liabilities of operations are translated into Australian dollars using the exchange rates at the reporting date. 
The revenues and expenses of operations are translated into Australian dollars using the average exchange rates, which 
approximate the rate at the date of the transaction, for the period. All resulting foreign exchange differences are recognised 
in other comprehensive income through the foreign currency reserve in equity. 

Income tax 
Current tax is provided at amounts expected to be paid or recovered using the tax rates and laws that have been enacted or 
substantively enacted by the reporting date. 

Deferred tax  is recognised  in respect of all timing  differences that  have originated but  not reversed at the reporting date 
where transactions or events that result in an obligation to pay more tax in the future or a right to pay less tax in the fut ure 
have occurred at the reporting date. Timing differences are differences between the company’s taxable profits and its results 
as stated in the financial statements that arise from the inclusion of gains and losses in tax assessments in periods different 
from those in which they are recognised in the financial statements. A net deferred tax asset is regarded as recoverable and 
therefore recognised only when, on the basis of all available evidence, it can be regarded as more likely than not that there 
will be suitable taxable profits from which the future reversal of the underlying timing differences can be deducted. Deferred 
tax is measured at the average tax rates that are expected to apply in the periods in which the timing differences are expected 
to reverse, based on tax rates and laws that have been enacted or substantively enacted by the reporting date. Deferred tax 
is measured on a non-discounted basis. The taxation liabilities are reduced wholly or in part by the surrender of tax losses 
by fellow group undertakings for which payment is made. 

Cash at bank and in hand 
Cash at bank and in hand includes cash on hand, deposits held at call with financial institutions, other short-term, highly 
liquid investments with original maturities of three months or less that are readily convertible to known amounts of cash and 
which are subject to an insignificant risk of changes in value. 

Debtors 
Other receivables are recognised at amortised cost, less any provision for impairment. 

Loans and receivables, including amounts owed by other group undertakings, are non-derivative financial assets with fixed 
or determinable payments that are not quoted in an active market. They are carried at amortised cost using the effective 
interest rate method. Gains and losses are recognised in profit or loss when the asset is derecognised or impaired. 

The residual amounts due by other group undertakings are unsecured, non-interest bearing, have no fixed date of repayment 
and are repayable on demand.  

74 

 
 
 
 
 
 
 
  
 
  
  
 
  
  
  
  
  
  
  
  
MySale Group Plc 
Notes to the parent financial statements 
30 June 2018 

Note 2. Significant accounting policies (continued) 

Tangible assets 
Property,  plant  and  equipment  is  stated  at  historical  cost  less  accumulated  depreciation  and  impairment.  Historical  cost 
includes expenditure that is directly attributable to the acquisition of the items. 

Subsequent expenditure relating to plant and equipment that has already been recognised is added to the carrying amount 
of the asset only when it is probable that future economic benefits associated with the item will flow to the group and the cost 
of  the  item  can  be  measured  reliably.  All  other  repair  and  maintenance  expenses  are  recognised  in  profit  or  loss  when 
incurred. 

Depreciation is calculated on a straight-line basis to write off the net cost of each item of property, plant and equipment over 
their expected useful lives as follows: 

Leasehold improvements 
Plant and equipment 
Fixtures and fittings 
Motor vehicles 

 5-7 years 
 3-7 years 
 5-10 years 
 4-5 years 

The residual values, useful lives and depreciation methods are reviewed, and adjusted if appropriate, at each reporting date. 

Leasehold improvements and plant and equipment under lease are depreciated over the unexpired period of the lease or 
the estimated useful life of the assets, whichever is shorter. 

An item of property, plant and equipment is derecognised upon disposal or when there is no future economic benefit to the 
group. Gains and losses between the carrying amount and the disposal proceeds are taken to profit or loss. 

Investments in subsidiaries 
Investments in subsidiaries are shown at cost less provision for impairment. 

Trade and other payables 
These amounts represent liabilities for goods and services provided to the group prior to the end of the financial year and 
which are unpaid. Trade and other payables are initially recognised at fair value and subsequently measured at amortised 
cost. Due to their short-term nature they are not discounted. The amounts are unsecured and are usually paid within 30 days 
of recognition. 

Finance costs 
Finance costs attributable to qualifying assets are capitalised as part of the asset. All other finance costs are expensed in 
the period in which they are incurred. 

Employee benefits 

Long term employee incentive plan 
The company operates an employee incentive plan to reward and retain key employees. The company recognises a provision 
where contractually obliged or where there is a past practice that has created a constructive obligation. 

Financial liabilities and equity 
Financial liabilities and equity instruments are classified according to the substance of the contractual arrangements entered 
into. An equity instrument is any contract that evidences a residual interest in the assets of the company after deducting all 
of its liabilities. 

Share capital 
Ordinary shares are classified as equity. 

Incremental costs directly attributable to the issue of new shares or options are shown in equity as a deduction, net of tax,  
from the proceeds. 

Rounding of amounts 
Amounts in this report have been rounded off to the nearest thousand Australian dollars, or in certain cases, the nearest 
dollar. 

75 

 
 
 
 
 
 
 
  
 
 
  
  
  
  
  
  
  
  
  
  
  
  
 
  
  
 
MySale Group Plc 
Notes to the parent financial statements 
30 June 2018 

Note 3. Critical accounting judgements, estimates and assumptions 

The  preparation  of  the  financial  statements  requires  management  to  make  judgements,  estimates  and  assumptions  that 
affect the reported amounts in the financial statements. Management continually evaluates its judgements and estimates in 
relation to assets, liabilities, contingent liabilities, revenue and expenses. Management bases its judgements, estimates and 
assumptions on  historical  experience  and on other  various factors,  including expectations of future events, management 
believes to be reasonable under the circumstances. The resulting accounting judgements and estimates will seldom equal 
the related actual  results. The judgements, estimates and assumptions that  have a  significant risk  of causing a material 
adjustment to the carrying amounts of assets and liabilities (refer to the respective notes) within the next financial year are 
discussed below. 

Impairment of non-financial assets including investments in subsidiaries 
The  group  assesses  impairment  of  non-financial  assets  including  investments  in  subsidiaries  at  each  reporting  date  by 
evaluating conditions specific to the group and to the particular asset that may lead to impairment. If an impairment trigger 
exists, the  recoverable  amount of the  asset  is determined. This  involves fair  value  less costs  of disposal or  value-in-use 
calculations, which incorporate a number of key estimates and assumptions. 

Income tax 
The  company  is  subject  to  income  taxes  in  the  jurisdictions  in  which  it  operates.  Significant  judgement  is  required  in 
determining  the  provision  for  income  tax.  There  are  many  transactions  and  calculations  undertaken  during  the  ordinary 
course of business for which the ultimate tax determination is uncertain. The company recognises liabilities for anticipated 
tax audit issues based on the company's current understanding of the tax law. Where the final tax outcome of these matters 
is different from the carrying amounts, such differences will impact the current and deferred tax provisions in the period in 
which such determination is made. 

Recovery of deferred tax assets 
Deferred tax assets are recognised for deductible temporary differences only if the company considers it is probable that 
future taxable amounts will be available to utilise those temporary differences and losses. 

Note 4. Fixed assets - tangible assets 

Leasehold improvements - at cost 
Less: Accumulated depreciation 

Plant and equipment - at cost 
Less: Accumulated depreciation 

Fixtures and fittings - at cost 
Less: Accumulated depreciation 

Motor vehicles - at cost 
Less: Accumulated depreciation 

76 

2018 
A$'000 

2017 
A$'000 

74   
(57)  
17   

18   
(13)  
5   

105   
(81)  
24   

121   
(32)  
89   

135   

71  
(40) 
31  

17  
(9) 
8  

99  
(57) 
42  

115  
(13) 
102  

183  

 
 
 
 
 
 
 
  
  
  
  
  
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
  
 
MySale Group Plc 
Notes to the parent financial statements 
30 June 2018 

Note 5. Fixed assets - investment in subsidiaries 

Investment in APAC Sale Group Pte. Ltd. - at cost 
Investment in Ozsale Pty. Ltd. - at cost 

A detailed list of subsidiaries is detailed within note 34 to the consolidated financial statements. 

Note 6. Current assets - debtors - amounts falling due within one year 

Other receivables 
Amounts owed by other group undertakings 

Note 7. Current assets - cash at bank and in hand 

Cash at bank 

Note 8. Current liabilities - Creditors - amounts falling due within one year 

Trade payables 
Accruals 
Sales tax payable 

Note 9. Current liabilities - bank overdraft and lease liability 

Bank overdraft 
Finance lease liability 

77 

2018 
A$'000 

2017 
A$'000 

106,403   
56,368   

106,403  
56,368  

162,771   

162,771  

2018 
A$'000 

2017 
A$'000 

213   
24,704   

144  
14,609  

24,917   

14,753  

2018 
A$'000 

2017 
A$'000 

-    

2,085  

2018 
A$'000 

2017 
A$'000 

140   
400   
483   

234  
405  
403  

1,023   

1,042  

2018 
A$'000 

2017 
A$'000 

7,708   
77   

7,785   

-   
96  

96  

 
 
 
 
 
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
 
MySale Group Plc 
Notes to the parent financial statements 
30 June 2018 

Note 10. Equity - called up share capital 

2018 
Shares 

2017 
Shares 

2018 
A$'000 

2017 
A$'000 

Ordinary shares £nil each - issued and fully paid 

  154,331,652    151,331,652   

-    

-   

Authorised share capital 
200,000,000 (2017: 200,000,000) ordinary shares of £nil each.  

The increase on the ordinary shares happened at the beginning of the year, on 1 July 2017.  

Ordinary shares 
Ordinary shares entitle the holder to participate in dividends and the proceeds on the winding up of the company in proportion 
to the number of and amounts paid on the shares held. 

On a show of hands every member present at a meeting in person or by proxy shall have one vote and upon a poll each 
share shall have one vote. 

Note 11. Equity - other reserves 

Foreign currency reserve 
Share-based payments reserve 
Capital reorganisation reserve 

2018 
A$'000 

2017 
A$'000 

2,767   
6,277   
(132,756)  

1,867  
5,399  
(132,756) 

(123,712)  

(125,490) 

Foreign currency reserve 
The reserve is used to recognise exchange differences arising from translation of the financial statements from the functional 
currency to the presentation currency. 

Share-based payments reserve 
The  reserve  is  used  to  recognise  the  value  of  equity  benefits  provided  to  employees  and  directors  as  part  of  their 
remuneration, and other parties as part of their compensation for services. 

Capital reorganisation reserve 
This reserve is used to recognise the excess of purchase price of APAC Sale Group Pte Ltd (refer share premium account) 
over the shareholding acquired of A$132,756,000. 

Movements in reserves 
Movements in each class of reserve during the current and previous financial year are set out below: 

Balance at 1 July 2016 
Foreign currency translation 
Share-based payments 

Balance at 30 June 2017 
Foreign currency translation 
Share-based payments 

Balance at 30 June 2018 

  Foreign 
 currency  
A$'000 

   Share-based  
  payments  

A$'000 

Capital 
 reorganisation  
A$'000 

2,997   
(1,130)  
-  

1,867   
900   
-  

4,102   
-  
1,297   

5,399   
-  
878   

(132,756)  
-  
-  

(132,756)  
-  
-  

Total 
A$'000 

(125,657) 
(1,130) 
1,297  

(125,490) 
900  
878  

2,767   

6,277   

(132,756)  

(123,712) 

78 

 
 
 
 
 
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
  
  
  
 
 
  
 
MySale Group Plc 
Notes to the parent financial statements 
30 June 2018 

Note 12. Equity - accumulated losses 

Accumulated losses at the beginning of the financial year 
Loss after income tax benefit for the year 

Accumulated losses at the end of the financial year 

Note 13. Contingent liabilities 

The company had no contingent liabilities as at 30 June 2018 and 30 June 2017. 

Note 14. Commitments 

Lease commitments - operating 
Committed at the reporting date but not recognised as liabilities, payable: 
Within one year 
One to five years 

2018 
A$'000 

2017 
A$'000 

(1,860)  
(1,186)  

(1,675) 
(185) 

(3,046)  

(1,860) 

2018 
A$'000 

2017 
A$'000 

480   
31   

511   

360  
390  

750  

The company leases office space from non-related parties under a non-cancellable operating lease agreement. The lease 
expires within three years. The company also subleases some of its office space to a related party.  

Note 15. Remuneration of auditors 

Services provided by the company's auditors and network firms 

During the year the company obtained the following services from the company's auditors, PricewaterhouseCoopers, at costs 
as detailed below: 

Fees payable to the company's auditor and its associated for the audit of the financial 
statements 

228  

120  

Note 16. Events after the reporting period 

No  matter  or  circumstance  has  arisen  since  30  June  2018  that  has  significantly  affected,  or  may  significantly  affect  the 
company's operations, the results of those operations, or the company's state of affairs in future financial years. 

2018 
A$'000 

2017 
A$'000 

79 

 
 
 
 
 
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
  
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
 
 
 
  
 
 
 
  
  
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
  
  
 
 
 
                                                      
MySale Group plc  

Registered Number 115584 

Notice of Annual General Meeting 

Notice is hereby given that the fifth Annual General Meeting (AGM) of MySale Group plc (MySale or 
the Company) will be held at 120 Old Pittwater Road, Brookvale, NSW 2100, Australia on Monday 3 
December  2018  commencing  at  19.30  Australian  Eastern  Daylight  Time  (AEDT)  (08.30  GMT)  to 
consider and, if thought fit, to pass resolutions 1 to 4 (inclusive) as ordinary resolutions and resolutions 
5 to 7 (inclusive) as special resolutions. 

Resolutions 

Ordinary Resolutions 

1.  Financial statements for the year ended 30 June 2018 

To receive the Company’s Annual Report and Accounts for the financial  year  ended 30 June 
2018 together with the Reports of the Directors and Auditor thereon. 

2.  Re-appointment of the auditor 

To re-appoint PricewaterhouseCoopers LLP as auditor of the Company, to hold office until the 
conclusion of the next general meeting at which accounts are laid before the Company, and to 
authorise the Directors to fix the remuneration of the auditor.  

Re-election of Directors 

3. 

To  re-elect  Carl  Jackson  as  a  Director  in  accordance  with  Articles  7.2  and  7.9  -  7.12  of  the 
Company’s Articles of Association (the Articles). 

4.  To re-elect  Charles Butler as a Director  in  accordance  with Articles 7.2 and 7.9  -  7.12 of the 

Articles. 

Special Resolutions 

5. 

Dis-application of pre-emption rights - general 

THAT, in substitution for all existing authorities to the extent unused, the Directors be generally 
and unconditionally empowered, pursuant to and in accordance with Article 2.15 of the Articles, 
to exercise all powers of the Company to allot Shares (as that term is defined in the Articles) for 
cash as if Article 2.8 of the Articles did not apply to any such allotment, provided that this power 
shall be limited to: 

a) 

the allotment of Shares for cash in connection with or pursuant to a rights issue (as defined 
below) or any other issue in favour of holders of Shares in proportion (as nearly as may be 
practicable) to the respective holdings of Shares then held by them; 

b) 

the  allotment  of  Shares  in  connection  with  any  scrip  dividend  scheme  or  similar 
arrangement implemented in accordance with the Articles from time to time in force; and 

c)  otherwise than pursuant to paragraphs 5(a) and (b) above, the allotment of Shares for cash 
up  to  an  aggregate  amount  of  7,600,000  Shares,  being  approximately  5%  of  the 
Company's issued Shares as at close of business on 9 November 20181, being the latest 
practicable date before publication of this notice, 

provided further that such power shall expire at the conclusion of the Company’s next Annual 
General  Meeting  or  fifteen  months  following  the  passing  of  this  resolution,  whichever  is  the 
sooner, unless previously revoked, varied or renewed by the Company in general meeting (save 
that the Company may before  such expiry make an offer or agreement which would or might 

1 At least 21 clear days' notice of the meeting must be given 

BTLG4-37965278-1 

 
 
 
 
 
 
 
 
  
 
 
 
 
                                                           
require Shares to be allotted after such expiry and notwithstanding such expiry the Directors may 
allot Shares in pursuance of such offer or agreement). 

For the purposes of the authority in paragraph 5(a) above, “rights issue” means an offer to: (i) 
holders  (other  than  the  Company)  on  the  register  on  a  record  date  fixed  by  the  Directors  of 
Shares in proportion (as nearly as may be practicable) to their existing holdings; and (ii) other 
persons so entitled by virtue of the rights attaching to any other equity securities held by them, 
but subject in both cases to such exclusions, restrictions or other arrangements as the Directors 
may deem necessary or expedient in relation to treasury shares, fractional entitlements, record 
dates or legal, regulatory or practical problems in, or under the laws of, any territory. 

6.  Dis-application of pre-emption rights – financing 

THAT, in addition to any authority granted under Resolution 5 above, the Directors be generally 
and unconditionally empowered, pursuant to and in accordance with Article 2.15 of the Articles, 
to exercise all powers of the Company to allot Shares for cash as if Article 2.8 of the Articles did 
not apply to any such allotment, provided that this power shall be: 

a) 

limited  to  the  allotment  of  Shares  for  cash  up  to  an  aggregate  amount  of  15,200,000 
Shares, being approximately 10% of the Company's issued Shares as at close of business 
on 9 November 2018, being the latest practicable date before publication of this notice; 
and 

b)  used only for the purposes of financing (or refinancing, if the authority is to be used within 
six months after the original transaction) a transaction which the Directors determine to be 
an  acquisition  or  other  capital  investment  of  a  kind  contemplated  by  the  Statement  of 
Principles on Disapplying Pre-emption Rights most recently published by the Pre-Emption 
Group prior to the date of this notice, 

provided further that such power shall expire at the conclusion of the Company’s next Annual 
General  Meeting  or  fifteen  months  following  the  passing  of  this  resolution,  whichever  is  the 
sooner, unless previously revoked, varied or renewed by the Company in general meeting (save 
that the Company may before  such expiry make an offer or agreement which would or might 
require Shares to be allotted after such expiry and notwithstanding such expiry the Directors may 
allot Shares in pursuance of such offer or agreement). 

7.  Authority to buy back shares 

THAT the Company be and is hereby generally and unconditionally authorised for the purposes 
of Article 57 of the Companies (Jersey) Law 1991 (as amended) (the Law) to make one or more 
purchases on the AIM market operated by the London Stock Exchange plc of its own Shares on 
such terms and in such manner as the Directors may from time to time determine, provided that: 
the  maximum  aggregate  number  of  Shares  hereby  authorised  to  be  purchased  is 
15,200,000, (representing approximately 10% of the total number of Shares in issue as at 
close of business on 9 November 2018, being the latest practicable date before publication 
of this notice); 

a) 

b) 

the minimum price which may be paid for a Share is £0.01 each; 

c) 

the maximum price which may be paid for a Share is an amount equal to the higher of: 

i)  5% above the average of the middle market quotations for such shares taken from 
the  AIM  Appendix  of  The  London  Stock  Exchange  Daily  Official  List  for  the  five 
business days immediately preceding the day on which the purchase is made; and  

BTLG4-37965278-1 

 
 
 
 
 
 
 
 
 
 
 
ii) 

the  higher  of  the  price  of  the  last  independent  trade  of  a  Share  and  the  highest 
current independent bid for a Share as derived from the London Stock Exchange 
Trading System; 

d)  such  authority  shall  expire  at  the  conclusion  of  the  Company’s  next  Annual  General 
Meeting or fifteen months following the passing of this resolution, whichever is the sooner, 
unless previously revoked, varied or renewed by the Company in general meeting; 

e) 

the  Company  may  make  a  contract  to  purchase  its  own  Shares  under  the  authority 
conferred  by  this  resolution  prior  to  the  expiry  of  such  authority,  which  will  or  may  be 
executed wholly or partly after the expiry of such authority, and the Company may make a 
purchase of its own Shares in pursuance of any such contract as if the authority had not 
expired; and 

f) 

subject  to  the  provisions  of  the  Articles,  the  Company  be  and  is  hereby  generally  and 
unconditionally authorised for the purposes of Article 58A of the Law, to hold any Shares 
repurchased under the authority conferred by this Resolution 7 as treasury shares. 

By order of the Board 

Prism CoSec Limited 
Company Secretary, MySale Group plc 

9 November 2018 

BTLG4-37965278-1 

 
 
 
 
 
 
 
 
 
1 

2 

3 

4 

5 

6 

Notes to the Notice of Annual General Meeting 

Record Date 
Shareholders registered in the Register of Members of the Company as at 18:00 GMT on 29  November 2018 (or, in the 
event of any adjournment, on the date which is two days before the time of the adjourned meeting) shall be entitled to attend 
or vote  at the AGM in respect of the shares registered in their name at that time.  Changes to entries  on the Register of 
Members after 18:00 GMT on 29 November 2018 will be disregarded in determining the rights of any person to attend or 
vote at the AGM. 

Attendance at the AGM 
The  Company’s  fifth  AGM  will  be  held  at  19.30  Australian  Eastern  Daylight  Time  (08.30  GMT)  on  3  December  2018.  
However, shareholders should note that votes may only be cast in person, by proxy or by corporate representative at the 
venue of the AGM. 

Proxies 
A member is entitled to appoint another person as his proxy (who need not be a member of the Company) to exercise all or 
any of their rights to attend and vote on their behalf at the AGM.  

A member may appoint more than one proxy in relation to the AGM.  When two or more valid but differing appointments of 
proxy are delivered or received for the same share, the one which is last validly delivered or received (regardless of its date 
or  the  date  of  its  execution)  shall  be  treated  as  replacing  and  revoking  the  other  or  others  as  regards  that  share.  If  the 
Company is unable to determine which appointment was last validly delivered or received, none of them shall be treated as 
valid in respect of that share.   

Members who wish to  appoint more than  one  proxy  in respect  of their holding may obtain  additional Forms of Proxy  by 
contacting the Company’s Transfer Agent, Neville Registrars Limited on 0121 585 1131. Lines are open Monday to Friday 
9.00am to 5.00pm. Alternatively, members may photocopy the Form of Proxy provided with this document indicating on each 
copy the name of the proxy appointed and the number of ordinary shares in the Company in respect of which that proxy is 
appointed.  All Forms of Proxy should be returned together in the same envelope. 

A Form of Proxy is enclosed with this Notice.  Completion of the Form of Proxy will not prevent a member from subsequently 
attending and voting at the AGM in person if they so wish.  The Form of Proxy, and any power of attorney or other authority 
under which it is executed (or a duly certified copy of any such power or authority), must be either (i) received by post or 
(during  normal  business  hours  only)  by  hand  at  the  offices  of  the  Company’s  Transfer  Agent,  Neville  Registrars  Limited 
Neville  House,  Steelpark  Road,  Halesowen  B62  8HD  or  (ii)  members  may  submit 
their  proxies  online  at 
www.sharegateway.co.uk  using their personal proxy registration code (Activity Code) as shown on the Form of Proxy, in 
each case by no later than 19.30 AEDT/08.30 GMT on 29 November 2018, being 48 working hours before the time appointed 
for the holding of the AGM. 

Corporate Representatives 
A corporate shareholder may authorise a person to act as its representative at the AGM.  Each representative may exercise 
(on  behalf  of  the  corporate  shareholder)  the  same  powers  as  the  corporate  shareholder  could  exercise  if  they  were  an 
individual shareholder in the Company.   

CREST Proxy Instructions 
CREST members who wish to appoint a proxy or proxies through the CREST electronic proxy appointment service may do 
so for the AGM and any adjournment thereof by following the procedures described in the CREST Manual. CREST Personal 
Members or other CREST Sponsored Members, and those CREST members who have appointed a voting service provider, 
should refer to their CREST sponsor or voting service provider who will be able to take the appropriate action on their behalf. 

In order for a proxy appointment or instruction made using the CREST service to be valid, the appropriate CREST message 
(a CREST Proxy Instruction) must be properly authenticated in accordance with Euroclear’s specifications and must contain 
the information required for such instruction, as described in the CREST Manual (available at www.euroclear.com/CREST).  
The message, regardless of whether it relates to the appointment of a proxy or to an amendment to the instruction given to 
a previously appointed proxy, must, in order to be valid, be transmitted so as to be received by the issuer’s agent (ID number 
7RA11) by no later than 19.30 AEDT/08.30 GMT on 29 November 2018.  No message received through the CREST network 
after this time will  be accepted.  For this purpose, the time  of receipt  will be  taken to  be the time (as determined by the 
timestamp applied to the message by the CREST Applications Host) from which the issuer’s agent is able to retrieve the 
message  by  enquiry  to  CREST  in  the  manner  prescribed  by  CREST.      The  CREST  Manual  is  available  at 
www.euroclear.com/CREST. 

CREST members and, where applicable, their CREST sponsors or voting service provider should note that Euroclear does 
not make available special procedures in CREST for any particular messages.  Normal system timings and limitations will 
therefore apply in relation to the input of CREST Proxy Instructions. It is the responsibility of the CREST member concerned 
to take (or, if the CREST member is a CREST Personal Member or Sponsored Member, or has appointed a voting service 
provider, to procure that his CREST sponsor or voting service provider takes) such action as shall be necessary to ensure 
that a message is transmitted by means of the CREST system by any particular time.  In this connection, CREST members 
and, where applicable, their CREST sponsors or voting service provider are referred, in particular, to those sections of the 
CREST Manual concerning practical limitations of the CREST system and timings. 

The Company will treat as invalid a CREST Proxy Instruction in the circumstances set out in Article 34 of the Companies 
(Uncertificated Securities) (Jersey) Order 1999, as amended. 

Total Voting Rights  
Holders of the Company’s ordinary shares are entitled to attend and vote at general meetings of the Company.  Each ordinary 
share  entitles  the  holder  to  one  vote  on  a  poll.      As  at  9  November  2018,  being  the  latest  practicable  date  prior  to  the 
publication of this Notice, the Company had 154,331,652 shares in issue. The Company does not hold any shares in treasury. 
However 3,000,000 shares are held within the Company’s Employee Benefit Trust and all voting rights in those shares have 
been waived. Therefore, the total voting rights in the Company as at 9 November 2018 are 151,331,652. 

7 

Voting at the AGM 

BTLG4-37965278-1 

 
In order for the voting preferences of all shareholders to be taken into account, and not only those who can physically attend, 
the Company will conduct a poll vote on all resolutions put to the AGM. As soon as practicable following the meeting, the 
results of voting at the meeting and the numbers of proxy votes cast for and against each resolution, together with the number 
of  votes  actively  withheld  will  be  announced  to  the  market  via  a  Primary  Information  Provider  and  also  placed  on  the 
Company’s website (www.mysalegroup.com). 

In the case of joint holders of shares, the vote of the senior member who is entitled to receive notice of general meetings in 
accordance with the Articles whether in person or by proxy shall be accepted to the exclusion of any votes of the other joint  
holders, and seniority shall be determined by the order in which the names of the holders stand in the register of members 
of the Company. 

Display Documents 
Copies of the service contracts for all Executive Directors and the letters of appointment for the Non-executive Directors are 
available for inspection at the registered office of the Company during normal business hours on any weekday (excluding 
Saturdays, Sundays and public holidays) from the date of this Notice until the conclusion of the AGM and also at the place 
of the AGM from 19.00 AEDT on the day of the AGM until the conclusion thereof. 

Electronic address 
Please  note  that  shareholders  may  not  use  any  electronic  address  provided  in  this  Notice  or  any  related  documents 
(including the Form of Proxy) to communicate with the Company for any purpose other than those expressly stated.  

8 

9 

BTLG4-37965278-1 

 
Explanatory Notes to the Resolutions 

Ordinary Resolutions  
Resolutions 1 to 4 (inclusive) are being proposed as ordinary resolutions and for each of these resolutions to be passed, more 
than 50% of the votes cast must be in favour of the resolution.   

1 

2 

Report and Accounts 
The Companies (Jersey) Law 1991 as amended requires the Directors of a public company to lay its Annual Report 
and Accounts, together with a copy of any auditor’s report on them, before a general meeting of the shareholders.  
An ordinary resolution to receive the Annual Report and Accounts will be proposed. 

Appointment of the Auditor and Auditor’s Remuneration 
Shareholders are required to appoint the external auditor at the AGM to hold office until the conclusion of the next 
annual general meeting.  Following a review of the effectiveness, independence and objectivity of the external auditor, 
PricewaterhouseCoopers  LLP, 
re-appointment  as  external  auditor.  
is  proposing 
PricewaterhouseCoopers LLP have expressed their willingness to continue in office for a further year. 

the  Board 

their 

The  resolution  also  authorises  the  Directors,  in  accordance  with  standard  practice,  to  negotiate  and  agree  the 
remuneration of the auditors.  In practice, the Audit Committee will consider the audit fees for recommendation to the 
Board. 

3 and 4 

Re-election of Directors 
The Company’s Articles of Association require  one-third of the Directors to retire by rotation at the AGM. Directors 
retiring by rotation may, if they wish, stand for re-election.  Accordingly, this year, Carl Jackson and Charles Butler 
will retire by rotation at the AGM and will offer themselves for re-election as Directors. Biographical details of each of 
the Directors can be found in the Annual Report and Accounts. 

Special Resolutions 
Resolutions 5 to 7 (inclusive) are being proposed as special resolutions.  In order for a special resolution to be passed, at least 
two-thirds of the votes cast must be in favour of the resolution. 

5 

Disapplication of Pre-Emption Rights – general 
In  relation  to  Resolution  5,  if  the  Directors  wish  to  allot  new  Shares  for  cash  (other  than  bonus  shares  or  in 
connection with an employee share scheme) they are required to first offer these Shares to existing shareholders 
in proportion to their holdings in accordance with Article 2.8 of the Articles (the Pre-emption Procedure).   

The purpose of paragraphs (a) and (b) of resolution 5 is to authorise the Directors to allot new Shares for cash in 
connection with or pursuant to a rights issue or any other issue in favour of holders of Shares in proportion (as 
nearly as may  be practicable) to the respective holdings of Shares then held by them, or in connection with a 
scrip dividend scheme or similar arrangement, in each case without following the Pre-emption Procedure.  

The purpose of paragraph (c) of Resolution 5 is to allow the Directors, in addition to the authority granted to the 
Directors pursuant to paragraphs (a) and (b), generally to allot Shares for cash up to an aggregate amount equal 
to 5% of the issued Shares, again without following the Pre-emption Procedure.  

This authority would remain in force until the conclusion of the Company’s next annual general meeting or fifteen 
months following the passing of this resolution, whichever is the earlier. 

6 

Disapplication of Pre-Emption Rights – financing 

Resolution 6 seeks a separate and additional authority to dis-apply pre-emption rights in respect of 10% of issued 
ordinary share capital for certain purposes  pursuant to  certain elements of the  guidance from the  Pre-Emption 
Group (PEG).   

On 5 May 2016, the PEG published a recommended template resolution for dis-applying pre-emption rights. The 
template recommends companies request separate authority to dis-apply pre-emption rights in respect of amounts 
in addition to a base 5% to be used when the Board considers the use to be for an acquisition or specified capital 
investment in accordance with the 2015 Statement of Principles as a separate resolution to the disapplication to 
issue share on an unrestricted basis. 

The Directors confirm, partly in accordance with the 2015 Statement of Principles, that they will only allot Shares 
representing more than 5% of the issued ordinary share capital of the Company for cash pursuant to the authority 
referred to in Resolution 6, where the allotment is in connection with an acquisition or specified capital investment, 
which is announced contemporaneously with the allotment.  

The Directors consider that the authorities sought are appropriate as they provide the Company with the necessary 
flexibility to take advantage of business opportunities as they arise. 

7 

Authority to buy back Shares 

Resolution 7 seeks authority for the Company to make market purchases of its own Shares, such authority being 
limited to the purchase of 10% of the Shares in issue as at 9 November 2018, being the last practicable date prior 
to publication of this Notice.  

The maximum price payable for the purchase by the Company of its own Shares will be limited to an amount equal 
to the higher of (i) 5% above the average of the middle market quotations of the Shares, as derived from the AIM 
Appendix of The London Stock Exchange Daily Official List for the five business days prior to the purchase; and 
(ii) the higher of the price of the last independent trade of an ordinary share and the highest current independent 

BTLG4-37965278-1 

 
 
 
 
 
 
 
 
bid for a Share as derived from the London Stock Exchange Trading System. The minimum price payable by the 
Company for the purchase of its own Shares will be £0.01 per Share.  

The Directors have no present intention of exercising the  authority  to  purchase the Company’s  Shares  but will 
keep the matter under review, taking into account other investment  opportunities. The authority would  only be 
exercised if and when, in the light of market conditions prevailing at the time, they believe that the effect of such 
purchases will be in the best interests of shareholders generally. 

The Law allows the Company to hold in treasury any Shares purchased by it. Such Shares will remain in issue 
and will be capable of being re-sold by the Company or used in connection with certain of its share schemes.  

At the date of this Notice the Company does not hold any treasury shares, but Resolution 7 seeks authority for 
any Shares which are repurchased to be held in treasury. 

The authority set out in this resolution will expire at the end of the next annual general meeting or fifteen months 
after the resolution is passed, whichever is sooner. 

BTLG4-37965278-1 

 
 
 
 
 
WWW.MYSALEGROUP.COM